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InnovaDerma PLC

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FY2020 Annual Report · InnovaDerma PLC
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Annual Report and Accounts 2020

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Contents

Group Strategic Report

Corporate directory

Strategic Report

Governance

Director’s Report

Group Accounts

Independent auditor’s report to the members

Consolidated statement of profit or 
loss and other comprehensive income

Consolidated statement of financial position

Consolidated statement of changes in equity

Consolidated statement of cash flows

1

2

8

15

19

20

21

22

Company Financial Statements

Parent company statement of financial position 23

Parent company statement of changes in equity 24

Notes to the financial statements

25

 
 
 1Strategic ReportCorporate DirectoryDirectorsJoseph Bayer Rodney Turner Ross AndrewsCompany SecretaryElemental Company Secretary LimitedCompany registration number09226823Registered office27 Old Gloucester Street London United Kingdom WC1N 3AXAuditorsElderton Audit UK Level 2 267 St George’s Terrace PERTH WA 6000 AustraliaSolicitorsOsborne Clarke LLP One London Wall London, EC2Y 5EB United KingdomBankersBarclays Bank Rise London 41 Luke Street London, EC2A 4DP United KingdomDomicile of the companyUnited KingdomCountry of incorporationEngland and WalesLegal form of entityPublic Limited CompanyLondon Stock Exchange CodeIDP2 InnovaDerma plc Annual Report & Accounts 2020  I  Financial Highlights Financial HighlightsFY2020FY2019% changeRevenue*£13.3m£12.9m+3%Gross profit£7.3m£8.1m-11%Gross margin55%63%-800bpsUnderlying operating profit before tax**(£0.3)£1.4-121%Basic EPS (pence)(2p)7p-128%Cash and cash equivalents£1.2m£2.0m-40%*on a constant currency basis** Underlying operating profit is calculated before share based paymentsOperational Highlights• Revenue up by 3% to £13.3m against an unprecedented market backdrop• Skinny Tan Direct to Consumer (“DTC”) customer list grew by 48% to c.900,000:• UK list grew by 41% to 759,000k• Subscribed customers stood at 550,000 with recurring customer rate over the year of 34%. During lock down, recurring customer rate peaked at over 60%• Strong DTC performance in Australia and the US• Continued strong relationships with key retail partners including Boots, Superdrug, Tesco, Priceline, Myer and David Jones• Launched new brand Nuthing into 800+ Superdrug stores and online• Strong New Product Development (“NPD”) with 23 new products released• Charles + Lee expansion in David Jones and further store distribution into Myer in Australia• ERP group wide implementation; move to new integrated and more robust platform through Microsoft Business Central softwareOutlook• Further inroads being sought for product distribution in the US and Australia.• Full year contribution of Nuthing and deferred launch activity from March to support revenue growth• Roots development will be accelerated by a new media campaign and the roll out of new products and packaging• Prolong expected to make further contribution as regulatory approvals are on target for being granted in Korea and Hong Kong• Strong pipeline of NPD in topical brands expected at the end of H1 in readiness for peak season in Northern Hemisphere• A positive start to the new financial year, trading up 3% compared to the previous year and in line with management’s expectations 3Strategic ReportFinancial Highlights (continued)Joe Bayer, Executive Chairman of InnovaDerma, said:“In the first half, we traded very positively and made significant investments for our peak season in the second half which was unfortunately beset by the outbreak of COVID-19, creating the toughest business environment we have encountered. The significant impact of COVID-19 and the associated closure of our bricks and mortar retail channels has combined with higher on-line advertising costs, lower margins of DTC product bundles to disappointingly impact our profit. Pleasingly, our revenue increased by 3% to £13.3m, underpinned by the strength of our brands and our multi-channel strategy which has made the business more agile and resilient in unprecedented times. Cash management has been a key area of focus and the Group has benefitted from good cash flows. As at 30 June 2020, the Group had c.£1.2m in cash and cash equivalents and continues to be debt free.Our people have been core to our agility. They have been unfaltering and demonstrated an extraordinary ability to adapt to change, while working tirelessly to deliver to our customers. On behalf of the Board, I would like to express our heartfelt thanks for their hard work and commitment.Current trading is positive and in line with expectations. We have taken time to review the way we spend and market products on DTC with the expectation of improved returns in addition to ensuring our overhead structure remains appropriate to business conditions. The appointment of PCA as our distributor in the Americas is an important step forward in diversifying our revenue streams outside the UK. Pleasingly Nuthing has launched in Priceline, Australia which is a great achievement for a young brand. We expect the pandemic will likely continue to cause further uncertainty for some time yet, however we believe we are well positioned and have the right strategy, financial strength and expertise to deliver further growth.”4 InnovaDerma plc Annual Report & Accounts 2020  I  Executive Chairman's Statement Executive Chairman’s Statement IntroductionThis financial year has been a tale of two halves. In the first half, we delivered an excellent performance and benefitted from a diversified portfolio of brands and increased scale across our retail network and DTC channels. We made significant plans and investment to position the Group strongly for a typically busy second half, but the outbreak of COVID-19 presented immense challenges to our business. For us and for many businesses around the world, lockdown measures had a material impact on our sales, particularly through our bricks and mortar channel. However, our business benefits from having a diverse distribution channel and we generated strong levels of revenue in the early months of the pandemic.The very high cost of on-line advertising and intense competition from traditional bricks and mortar retailers crowding the on-line space had a significant negative impact on group profits in the last three months of trading. The impact was compounded by the continued closure of stores and subsequent retail activity during our busiest and most profitable months of sales.We delivered a robust revenue performance of £13.3m, up 3% (2019: £12.9m) primarily driven by our own DTC platform and through online beauty e-tailers. Gross margin decreased by 11% to £7.3m (2019: £8.1m) and operating loss before tax was £0.3m (2019: £1.4m profit) as a result of the culmination of the aforementioned events above.In line with our prudent liquidity risk management, our cash levels remained at a healthy level and we had readily available stock for any potential incremental sales activity. The business continues to be appropriately funded with no debt.Business ReviewTopicalSkinny Tan has continued to gain in popularity. The brand benefitted from the rollout into Boots, Tesco, continued support from Superdrug and exceptional demand of Wonder Serum and the Choc range. The US DTC market performed exceptionally well, particularly benefitting from the relaunch of a number of leading Skinny Tan SKU’s. Revenue for our core brand increased by 3% over the previous year with revenue from online up 13% over the same period last year. Our total customer base increased by 48%. The pandemic disruption to retailers in the last 4 months severely impacted what would have been strong growth.Revenue for our premium hair care brand fell by 26% which is the result of no new pipeline fill in distribution in 2019, no new distributors added and less new triallists entering the brand. We conducted a review of the brand which included product claims and target demographics, sustainable packaging and formats, revised pricing and promotional strategy. The pandemic has delayed the relaunch of Roots; however, we are seeking to relaunch the brand in to Boots and Superdrug in the first half of the new financial year.Charles + Lee, our affordable alternative premium range of men’s skin care products, has continued to perform well. It is stocked in 75 high end retail stores (FY2019: 30) and in more than 400 Priceline stores. It delivered year on year growth of 35% driven by a larger retail presence and its popular gift packs especially over the Christmas period. Despite the lockdown in Australia, we are seeing strong repeat purchases from Priceline and the brand has been rolled out in nine of David Jones’ stores, an upmarket chain of department stores. Additionally, we are launching Charles + Lee on-line in the UK and US whilst retail distribution in the UK is being discussed and our US partner will be commencing presenting the brand to retail customers there. As we approach Christmas, we have a strong pipeline of new products to launch in time for this busy retail period.We launched our new brand Nuthing, an innovative range of products for hair removal in February this year. The brand is currently stocked in all of c.800 Superdrug stores as well as being sold online and via the Company’s own DTC platform. The brand has been well-received by consumers and performed well despite being only launched a few months ago. Post-period end, we secured ranging in 152 Priceline stores, the largest beauty retailer in Australia, proving its global applicability and the quality of our brand.As announced on 28 September, we appointed The PCA Group as the exclusive distributor for all the Company’s topical brands in North America and South America. The distribution agreement will include all major retailers and e-commerce companies in these regions including Amazon. This agreement is core to our strategy for diversifying our revenue streams outside the UK.Life SciencesLife Sciences delivered slightly lower revenues with Prolong decreasing by 9% from the £295k in the previous year. Despite the lower activity over the lockdown months, it was highly profitable with margins in excess of 80%As previously announced, we have signed two major distribution agreements in Hong Kong and for the Gulf countries. Regulatory approval for Korea and Hong Kong is well progressed. In addition, we expect to gain our CE mark early next year, following a prolonged process as a result of Brexit which has delayed many applications. Whilst we will  5Strategic ReportExecutive Chairman’s Statement  (continued)be able to sell in Korea and in Hong Kong, the CE mark is required for the Gulf countries and Europe. Further distribution agreements are being progressed in line with gaining regulatory approvals.We are in advanced discussions with a Korean manufacturer on a new generation helmet however the requirement to check regulatory approvals in various countries is taking some time to confirm. The lockdown of activities by manufacturers and regulatory authorities over the pandemic period has slowed our progress. Whilst we are positive about the opportunities in this space, we do not envisage any progress till the second half of the year.Business StrategyThe second half of the year was unprecedented and presented many challenges, though we believe the business has proven to be resilient. The Board is mindful that we need to continue to be agile and deliver upon our strategic objectives in order to navigate what is likely to be continued uncertain times. Our objectives are:• Profitability: to restore profitability through gross margin and cost management to pre- pandemic levels• Customer: continue to develop our direct to consumer strategies and harness our customer relationships to enhance the customer journey• Sustainability: to continually adopt sustainable practices and create positive social impact. Our aim is to create sustainable growth through our brands, reduce costs and risks and build organisational capability - in order to generate long-term value for our stakeholders.• Innovation: to be forward thinking, progressive and agile in our development of products and services to our customers• Diversity and Expansion: to develop our brands and products both organically and through accretive acquisitions and build our global distribution networkPeopleOn behalf of the Board, I would like to thank the highly dedicated team who worked so diligently under some very challenging conditions. The hard work, creativity and commitment to our business has been unfaltering. We will continue to develop our teams to ensure we have the skills and leadership required to make the business an on-going success.At 30 June 2020, there were 24 women (2019: 25) employed across the Group making 60% (2019: 60%) of our Group-wide employee base. Of these employees, 5 were senior managers. No women were directors. This is a criteria consideration as the Board plans for future appointments.Board and CEO changesDuring the year, Haris Chaudhry, Executive Chairman, stepped down from the board and resigned from the business. Post year-end, Kieran Callan, Chief Executive Officer, stepped down as Chief Executive Officer and as a Director of the Group, by mutual agreement with the Board.Warren Dockary was appointed Chief Financial Officer and will report to the Board. Warren is a Chartered Accountant and has been with the business since November 2018. He is a graduate from Massey University in New Zealand and has held senior finance roles in the consumer products and logistics industries.The Group is making good progress for the identification and appointment of a new CEO and will provide an update as soon as an appointment is made. In the meantime, Joe Bayer is serving as Interim CEO as well as Executive Chairman.OutlookThe continued impact of COVID-19 is difficult to quantify as the situation changes, often rapidly. We are however seeing positive signs of trading with the new financial year having begun positively and current trading is line with management’s expectations, with revenue up 3% on the same period last year.We have a resilient and agile business which is well-positioned to deliver further growth in our brands and distribution channels. Going forward, we have a number of new products which will be launched towards the end of first half across our topical business. The way we spend and market products on DTC has been reviewed with the expectation of improved returns. We will be making inroads into North America and South America and we expect these territories will begin to contribute to the business in the second half of the year.UK retailers are showing signs of increase activity albeit very cautiously, with the major retailers committing to promotional activity to increase footfall. A lot will depend on the future pandemic environment.Prolong has regulatory approvals well advanced in Korea and is expecting Hong Kong approval very soon which will open up these new markets.While we are mindful of the very challenging environment, the Board is confident of the future and that we have the resources and are well-positioned to navigate these uncertain times.6 InnovaDerma plc Annual Report & Accounts 2020  I  Executive Chairman's Statement Executive Chairman’s Statement  (continued)Principal risks and uncertaintiesThis following are the principal risk factors that the Board believe could materially affect the Group’s performance and prospects.Pandemic Risk / COVID-19The Group is exposed to the impact of the recent outbreak of COVID-19 and the risks relating to measures imposed by national governments to control the outbreak. The Group recognises the risk of a potential fall in revenue and profitability due to lower general economic activity.Brexit/Regulatory changesBrexit remains an unknown quantity that could impact consumer confidence and suppress economic activity. Regulatory changes, whether or not connected to Brexit, could have an adverse impact upon the Group. The Group monitors legislative and regulatory changes and alters its business practices where appropriate.On-line Marketing/Technology shiftsThe Group relies the various technology platforms to drive revenue through acquisition of new customers and the re-marketing to existing customers. The digital channel has become increasingly competitive with the major technology platforms moving to complex algorithms to determine bid costs. The Group recognises these shifts and is constantly reviewing bid costs in conjunction with using alternative avenues available in digital channel markets.Loss of Key PersonnelAn unforeseen loss of key personnel would be damaging to the Group and could result in the loss of key corporate knowledge. The Group has a continuity program in place to ensure that Directors would be able to minimise the disruption caused by the potential loss of key personnel.Liquidity RiskThis is the risk that the Group does not maintain sufficient liquidity risk headroom to ensure it can always meet its working capital requirements as they fall due. The Group manages this risk through careful cash management policies. To meet its short-term obligations, the Group has the support of several key shareholders who are willing to provide funds to the group on an as-needed basis.Financial ReviewOverviewThe Group delivered a positive revenue performance against unprecedented trading conditions. This was driven by some good overall gains in the first half and strong UK and Australian DTC sales in the second half. The Group revenues grew 3% to £13.3m (FY2019: £12.9m). Underlying operating profit before tax was reduced to a loss of £0.3m (FY2019: £1.4m profit).The reported underlying operating profit is shown before the expensing of share-based payments, with a charge being made of £0.08m. This is the initial issue of share options by the Group and is put in place to incentivise and ensure alignment exists between directors, employees and shareholders.Gross margins decreased by 800bps to 57% in FY2020 as compared to FY2019 of 63%. The demand and competition grew incrementally more competitive during the lockdown period and as a consequence bundling propositions had to be more competitive. The significant lack of more stable retail revenue over the last four months also had a substantial impact.Marketing expenditure was £4.3m, 16% higher than the previous year (FY2019: £3.7m) driven by highly competitive on-line promotions, re-marketing and incremental acquisition growth of DTC customers in all regions. Skinny Tan customer lists grew by 48% overall to 900,000 customers. There were on-goingchallenges in the major on-line marketing platforms during the pandemic lockdown as the beauty category became an easy target for new entrants and the bidding value for target customers increased significantly. There was lower advertising and gate fee spend in all major retailers as stores were either closed or on restricted trading during the peak period.The Company has continued to take a conservative approach to valuing the customer list intangible assets carried on the balance sheet. There was an amount of £0.8m capitalised in the past financial year, which has valued the entire Skinny Tan data base at just over £3 per customer. The industry standard for acquisition costs of a new on-line customer in our category and bundle size vary between £7-£12.Cash and net debtThe Group has preserved cash well during the pandemic and continues to carry no external debt. Cash and equivalents balance were £1.2m as at 30 June 2020 down from £2.0m in the previous year. Inventory levels increased to £3.1m (FY2019: £2.4m) as a result of the lack of retailer sales during the lockdown. Inventory was planned and ordered in line with pre-COVID budgeted activity. Trade and other payables decreased to £2.5m (FY2019: £3.0m) with Receivables decreased to £1.2m (FY2019: £3.3m) as a result of much lower sales in the last two months of the year when retail was effectively closed.TaxationThe Group has no recognised tax expense against the period loss, (FY2019: £0.4m). The Group has recognised a small timing difference as a deferred tax liability. 7Strategic ReportExecutive Chairman’s Statement  (continued)DividendsThe Board has elected not to declare a dividend at this time.Going concernThe Group’s business activities, together with the factors likely to affect its future development, performance and position are set out above.The Directors have prepared Group forecasts and projections, which show that the Group has a reasonable expectation of maintaining sufficient working capital to enable the Group to meet its liabilities as they fall due for the foreseeable future, being a period of not less than 12 months from the date of approval of this report. At 30 June 2020, the Group had cash balances of £1,240,969 (2019: £2,043,048).After making appropriate enquiries, the Directors continue to adopt the going concern basis in preparing the annual report and accounts.By order of the boardJoe Bayer Executive Chairman 08 October 20208 

InnovaDerma plc Annual Report & Accounts 2020  I  Directors' Report 

Directors’ Report

The Directors present their annual report and along with the financial statements and auditors report of the Group for the year ended 30 
June 2020.

Directors
The Directors who served the Group during the period are as follows:

Mr Haris Chaudhry (resigned as a Director 07th November 2019) 
Mr Joseph Bayer 
Mr Rodney Turner 
Mr Kieran Callan (resigned as a Director 04 August 2020) 
Mr Ross Andrews

Company Secretary
The following served as Company Secretary during the period: Elemental Company Secretary Limited, London.

Meetings of the Directors
During the year to 30 June 2020, the directors attended the following meetings of the board of directors:

Haris Chaudhry

Joseph Bayer

Rodney Turner

Kieran Callan

Ross Andrews

Meetings 
eligible to 
attend

Meetings 
attended

4

10

10

10

10

4

10

10

10

10

Review of the Business
Please refer to the Strategic Report for information on the Group, its strategic direction, this year’s results, and plans for the future.

Business Model
The Group’s business model is to expand its market share by providing innovative products to its customers that meet their needs and 
wants, while continuing to break into new geographical locations and thus making InnovaDerma a truly global business.

Branches outside the UK
The Group’s main operations are headquartered in London, United Kingdom. Due to the impact of COVID-19, the Group closed its offices 
in London and does not have plans to reopen them whilst the pandemic is ongoing. However, the Group still employs staff in the UK 
(working remotely) and considers its headquarters to remain in the UK. Offices are maintained in Australia, New Zealand, the USA, and the 
Philippines.

Environmental matters
There are no environmental issues arising from the Group’s business that might affect the future strategic direction or results of our Group.

Greenhouse Gas Emissions
The Group’s operations are in the sale of health and beauty products, in which greenhouse gas emissions are estimated to be negligible. 
The Group is aware that it needs to measure its operational carbon footprint in order to limit and control its environmental impact. However, 
it has not been practical to measure its carbon footprint during this period therefore the information is not included. In the future, the 
Group will only measure the impact of its direct activities, as the full impact of the entire supply chain of its suppliers cannot be measured 
practically.

Energy & Carbon Report
The Group believes that it consumes less than 40MWh during this period and a low energy user therefore further energy and carbon 
information has not been disclosed.

9

Social, Community & Human Rights issues
The Board are constantly monitoring the Group’s social & community impact, both for its own staff and the wider community of end-users 
for its products.

The Board are mindful of Human Rights issues in the jurisdictions it operates in and aims to maintain the highest standards of care and 
conduct in all its relations to ensure InnovaDerma exceeds any required standard in this area.

Suppliers
Our supplier relationships are an important part of being able to innovate and offer trusted value to customers. In 2019, we focused 
on improving our supply chain; an essential facet of our strategy and one that can only be driven forwards through continuing, close 
engagement with our suppliers.

Customers and Retailers
Ensuring the customer is at the heart of every decision is crucial to the Board’s strategy. This year, we have focused on our customers by 
building our DTC offering and working hard to understand more about them. We engage directly with customers through social media and 
continue to spend time learning about what they want and how we can help them.

We continue to build on our relationship with the retailers we work with and have found that COVID has presented a huge opportunity to 
work with them during this challenging time.

Research and Development
The Group undertakes a variety of research activities into potential new products and new technologies that could form part of their future 
offerings to customers. The Group classifies all such spending as research and expenses the costs accordingly.

It is the view of the directors at this stage that the Group is unable to confirm the potential flow of benefits from new products until they 
arrive to market. Given that, it is not possible to capitalise these expenditures as development.

Financial Instruments
Information regarding the Group’s financial risk management objectives and policies, including exposure to market, credit and liquidity risks, 
are presented in Note 24 to these financial statements.

Capital Structure
At 30 June 2020, the ordinary share capital of InnovaDerma PLC consisted of 14,496,633 shares, with a nominal value of EUR 0.10 each. 
There are no restrictions on the transfer of securities in the Company, and no restrictions on voting rights.

Post Balance Sheet Events
The directors are not aware of any significant events since the end of the reporting period.

Corporate Governance Report
InnovaDerma has a standard listing on the London Stock Exchange and is thus not required to comply with the requirements of the U.K. 
Corporate Governance Code (“the Code”) as issued by the Financial Reporting Council and available from its website www.frc.org.uk.

The disclosures below are required by the UKLA’s Disclosure and Transparency Rule 7. The Board is committed to ensuring the highest 
standards of corporate governance, and voluntarily complies with, subject to a limited number of exceptions, the supporting principles and 
provisions set out in the Code.

Internal Controls
The Board is responsible for the Group’s system of internal control and for reviewing its effectiveness. The controls are appropriate for the 
Group in its current state. The Audit Committee consider each year if the current level of internal control is appropriate. On advice from the

Audit Committee, the Board does not consider any additional independent verification of the system of internal control to be required, based 
on the size of the Company and the Group, and the non- complex nature of both its management systems and financial structure.

The Group operates certain controls specifically relating to the production of consolidated financial information covering operational 
procedures, validation and review. The above procedures reflect the Group’s commitment to ensuring it has policies in place that ensure 
high standards of integrity and transparency throughout its operations. Further, when these procedures detect unauthorised practises, the 
Group is committed to correction of such events.

The Group is committed to analysing its internal controls to make them more robust and further limit the risk of such incidents. The Board 
believes such action properly reflects the Group’s commitment to financial discipline and integrity at all levels. The Board has reviewed the 
effectiveness of internal control systems in operation during the financial period through the processes set out above and no weaknesses or 
failings were identified.

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InnovaDerma plc Annual Report & Accounts 2020  I  Directors' Report 

Directors’ Report (continued)

Audit Committee
The Audit Committee has responsibility for, among other things, the monitoring of the financial integrity of the financial statements of the 
Group and the involvement of the Group’s auditors in that process. It focuses in particular on compliance with accounting policies and 
ensuring that an effective system of internal financial controls is maintained.

The ultimate responsibility for reviewing and approving the annual report and accounts and the half- yearly reports remains with the Board. 
The Audit Committee normally meets at least twice a year at the appropriate times in the reporting and audit cycle.

The terms of reference of the Audit Committee cover such issues as membership and the frequency of meetings, together with 
requirements for quorum and notice procedure and the right to attend meetings. The responsibilities of the Audit Committee covered in the 
terms of reference are external audit, internal audit, financial reporting and internal controls and risk management. The terms of reference 
also set out the authority of the committee to carry out its responsibilities.

The Audit Committee’s terms of reference require that it comprise two or more independent Non- Executive Directors one of which is 
appointed the Committee Chair), and at least one person who is to have significant, recent and relevant financial experience.

Remuneration Committee
The Remuneration Committee has responsibility for the determination of the terms and conditions of employment, remuneration and 
benefits of each of the Chairman, Executive Directors, members of the executive and the company secretary, including pension rights and 
any compensation payments, and recommending and monitoring the level and structure of remuneration for senior management and the 
implementation of share option or other performance-related schemes. The Remuneration Committee meets at least once a year.

The terms of reference of the Remuneration Committee cover such issues as membership and frequency of meetings, together with the 
requirements for quorum and notice procedure and the right to attend meetings. The responsibilities of the Remuneration Committee 
covered in its terms of reference are: determining and monitoring policy on and setting levels of remuneration, early termination, 
performance-related pay and pension arrangements; authorising claims for expenses from the Directors; reporting and disclosure of 
remuneration policy; share schemes (including the annual level of awards); obtaining information on remuneration in other companies; and 
selecting, appointing and terminating remuneration consultants. The terms of reference also set out the reporting responsibilities and the 
authority of the committee to carry out its responsibilities.

The Remuneration Committee’s terms of reference require that it comprise two or more independent Non-Executive Directors (one of which 
is appointed the Committee Chair)

Nomination Committee
The Nomination Committee is responsible for considering and making recommendations to the Board in respect of appointments to the 
Board, the Board committees and the chairmanship of the Board committees. It is also responsible for keeping the structure, size and 
composition of the Board under regular review, and for making recommendations to the Board with regard to any changes necessary.

The Nomination Committee’s terms of reference deal with such issues as membership and frequency of meetings, together with the 
requirements for quorum and notice procedure and the right to attend meetings. The responsibilities of the Nomination Committee covered 
in its terms of reference include: review of the Board composition; appointing new Directors; reappointment and re-election of existing 
Directors; succession planning, taking into account the skills and expertise that will be needed on the Board in the future; reviewing time 
required from Non-Executive Directors; determining membership of other Board committees; and ensuring external facilitation of the 
evaluation of the Board. The Nomination Committee meets at least once a year.

The Nomination Committee’s terms of reference require that it comprise two or more independent Non-Executive Directors (one of which is 
appointed the Committee Chair) and the Chairman.

Diversity Policy
The Board is satisfied that it has the appropriate balance of skills, experience and expertise necessary, and will give due regard to diversity in 
the event of further changes to both its own membership and/or the membership of the senior management team.

Indemnification of Officers
No indemnities have been given, during or since the end of the financial period, for any person who is or has been an officer or auditor of the 
consolidated group.

InnovaDerma PLC has paid for professional indemnity insurance for the directors of the Company. The policies cover the year to 30 June 
2020, and subsequent.

Proceedings on Behalf of the Group
No person has applied for leave of court to bring proceedings on behalf of the Group or intervene in any proceedings to which the Group is 
a party for the purpose of taking responsibility on behalf of the Group for all or any part of those proceedings.

The Group was not a party to any such proceedings during the period.

11

Director’s Interests
At the period end date, the directors of the Company had the following interests in the shares of the Company, through both direct and 
indirect holdings:

Director

Joseph Bayer

Rodney Turner

Kieran Callan

Ross Andrews

Directors and former Directors interests in share-based options;

Haris Chaudhry

Joseph Bayer

Rodney Turner

Ross Andrews

Kieran Callan

Total

Number of 
Options
1 July 2019

–

–

–

–

–

Shares held 
on 1 July 
2019

Shares 
acquired 
during the 
period

Shares 
disposed 
during the 
period

Shares held 
on 30 June 
2020

121,523

51,097

15,800

30,000

87,717

10,900

13,500

64,860

Number of 
Options
30 June 
2020

–

Issued

–

250,000

250,000

75,000

75,000

125,000

525,000

75,000

75,000

125,000

525,000

209,240

61,997

29,300

94,860

Exercise 
Price

–

£1.20

£1.20

£1.20

£1.20

Expiry

–

22/1/2023

22/1/2023

22/1/2023

22/1/2023

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Remuneration Report (audited)

Annual Statement
The Remuneration committee review the Executive and Non-Executive Director salaries and fees in November of each year. Adjustments 
were made to reflect the comparative fees paid to a band of similar sized listed companies.

The Company’s previous Remuneration Policy as approved by the shareholders did not explicitly encompass the operation of a share option 
plan. However, the remuneration committee was of the view that the share option plan was covered under the principles set out under the 
Company’s then remuneration policy and therefore permitted. The remuneration committee also believed that it was in the best interests of 
the Company in order to recruit and retain directors and senior management.

Annual Report on Remuneration
The table below sets out the details of the remuneration payable to the Executive and Non-Executive Directors for the year ended 30 June 
2020:

(A)

(B)

(C)

(D)

(E)

Total

Total:  
Fixed

Total: 
Variable

117,816

141,703

21,544

26,248

124,650

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

10,463

13,238

782

–

128,279

128,279

154,941

154,941

22,326

26,248

22,236

26,248

6,432

131,082

131,082

–

–

–

–

–

Director

Haris Chaudhry

Joseph Bayer

Rodney Turner

Ross Andrews

Kieran Callan

(A) = Salary and Fees

(B) = All taxable benefits

(C) = Money or other assets received/receivable for the relevant financial year (annual bonus)

(D) = Money or other assets received/receivable for more than one financial year (long-term incentive awards).

(E) = Pension Related Benefits.

 
12 

InnovaDerma plc Annual Report & Accounts 2020  I  Directors' Report 

Directors’ Report (continued)

Director’s Pension
The Group remits the required statutory amount for Directors pension funds should the structure of their contract with Group require it so. 
The Group does not carry any defined benefit fund obligations.

Policy & Practice
The following remuneration policy (the “Policy”) is presented for approval by the members of the Group.

Through the implementation of the Policy, the Board seeks to align the interests of Executive Directors and other senior management 
with those of shareholders, within the framework set out in the UK Corporate Governance Code. Central to this Policy is the Company’s 
commitment to long-term, performance-based incentivisation and the encouragement of share ownership, both of which are aligned to 
embedding an ‘ownership mindset’ within the Company’s culture.

The primary objective of the Policy is to promote the long-term success of the business by ensuring remuneration reflects business 
performance and personal contribution to the delivery of the Company’s strategy in a way which creates long-term shareholder value.

Through the operation of the Policy, the Committee seeks to ensure that:

• 

• 

• 

• 

The Company will attract, motivate and retain individuals of the highest calibre;

Executive Directors and senior management are rewarded in a fair and balanced way which promotes the long-term success of the 
Company;

Executive Directors and senior management receive a level of remuneration that is appropriate to their scale of responsibility and 
individual performance;

The overall approach to remuneration has regard to the sector and geography within which the Company operates and the markets 
from which it draws its Executive Directors and senior management; and

• 

Risk is properly considered in setting the Policy and in determining remuneration packages.

The Group operates on a strictly ‘capital efficient’ approach and therefore director’s remuneration has been based on conservative market 
matching rates in order to act in the best interest of the Company during the Company’s growth phase.

The elements of the remuneration package for the Executive Directors and other senior management are annual salary, retirement benefits 
and allowances, employee annual bonus plan and participation in a share option scheme, which promotes the creation of sustainable 
shareholder value.

Salaries are reviewed annually. The factors taken into account in the review include:

• 

Role and experience;

•  Company performance;

• 

Personal performance;

•  Competitive market practice; and

• 

Benchmarking against an appropriate comparator group.

When setting executive director salaries, account is taken of movements in salaries generally across the Company.

The Group has in place with certain senior managers a bonus scheme which is based on criteria which is determine by key performance 
indicators set by the CEO.

The remuneration committee has undertaken a strategic review of the structure of director remuneration to ensure that the correct mix 
of fixed remuneration and performance-related incentives are provided, to maintain the Company’s competitiveness in the corporate 
marketplace. This has resulted in the establishment of an EMI Share Option Plan which issued share options to Executive and Non-
Executive

Directors to ensure their objectives are aligned to those of shareholders. There is an intent to issue these EMI share options to senior 
executives to ensure they too are incentivised in driving shareholder wealth.

A remuneration committee is in place to oversee this aspect of the Group’s operations.

The committee is chaired by Mr Ross Andrews, Mr Rodney Turner is the other participating member. All aspects of key management 
personnel remuneration are now overseen by the remuneration committee, including the new contracts which have been prepared for the 
Executive Directors and the CEO.

Notes to the Policy
The Committee may make minor amendments to the Policy set out above (for regulatory, exchange control, tax or administrative purposes 
or to take account of a change in legislation) without obtaining shareholder approval for that amendment.

The rules of the incentive plans permit the substitution or variance of performance conditions to produce a fairer measure of performance as 
a result of unforeseen circumstances or transactions and include discretions for upwards adjustment to the number of shares to be realised 

13

in the event of a takeover, scheme of arrangement or voluntary winding up. Non-significant changes to the performance metrics may be 
made by use of discretion under the share option rules.

The Committee reserves the right to make remuneration payments and payments for loss of office (including exercising any discretions 
available to it in connection with such payments) that are not in line with the policy table set out above where the terms of the payment were 
agreed: (i) before the Policy came into effect; or (ii) at a time when the relevant individual was not a Director of the Company and, in the 
opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the Company.

Policy for Non-Executive Directors
The fees paid to Non-Executive Directors reflect their experience and ability and the time demands of their Board and Board Committee 
duties.

The remuneration of the Chairman is determined by the Remuneration Committee for approval by the Board.

The remuneration of the other Non- Executive Directors is determined by the Chairman for approval by the Board.

The fees are reviewed from time to time, taking account of any changes in responsibilities and market practice.

The following table summarises directors’ remuneration package:

Fixed Elements

Purpose

Operation

Reviewed annually and 
paid monthly in cash.
Consideration is 
typically given to a 
range of factors when 
determining salary 
levels, including:
•   Personal and 
companywide 
performance.

•   Typical pay levels 

in relevant markets 
for each executive 
whilst recognising 
the need for an 
appropriate premium 
to attract and retain 
superior talent, 
balanced against 
the need to provide 
a cost- effective 
overall remuneration 
package.

Is conducted in line with 
the EMI Share Option 
Rules and as approved 
by the Board.

Base Salary

Reflects the individual’s 
skills, responsibilities 
and experience.
Supports the 
recruitment and 
retention of Executive 
Directors of the calibre 
required to deliver the 
business strategy.

Share Option Plan

Incentivises directors 
and executives to 
deliver performance 
which is aligned to the 
business strategy over 
the longer term and the 
creation of shareholder 
value. Acts as a 
retention tool to retain 
the executives required 
to deliver the business 
strategy.

Maximum potential 
payment

There is no maximum 
salary increase.
However, ordinarily 
salary increases will 
be in line with market 
conditions and any 
adjustment that may 
come from salary 
benchmarking.
Increases may be made 
above this level to take 
account of individual 
circumstances, which 
may include:
•   Increase in size or 

scope of the role or 
responsibility.

•   Increase to reflect 
the individual’s 
development and 
performance in the 
role.

The maximum number 
of Share Options that 
can be issued in total 
and to participants 
is outlined in the EMI 
Share Option Rules.

Performance Metrics

Individual and 
business performance 
is considered when 
setting and reviewing 
salaries.

G
o
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c
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No detailed or specific 
performance matrix has 
been set; however the 
Board 
into 
takes 
consideration seniority, 
length of service, 
and contribution to the 
Groups performance.

 
14 

InnovaDerma plc Annual Report & Accounts 2020  I  Directors' Report 

Directors’ Report (continued)

Service Contracts
Directors’ remuneration in its various forms was historically agreed by the Executive Chairman but is now overseen exclusively by the 
remuneration committee. All directors are provided with relevant contracts which have been executed prior to the appointment.

Mr Callan’s contract was continuous, until terminated by either party giving 6 months’ notice in writing. As set out above, Mr Callan ceased 
to be an employee of the Company as of 31 August 2020.

Mr Bayer’s contract is continuous, until terminated by either party. Mr Bayer may terminate the contract by giving 6 months’ notice in 
writing. The company may terminate by giving 12 months’ notice in writing.

All other director’s contracts are for a fixed term of two years from the date of their appointments.

Directors’ responsibilities
The Directors are responsible for preparing the Strategic Report and the Directors’ Report and the financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year or period. Under that law the Directors have 
elected to prepare the financial statements in accordance with applicable United Kingdom law and those International Financial Reporting 
Standards (“IFRS”) as adopted by the European Union. Under company law, the Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the state of affairs of the Group and of the profit or loss of the Group for that period. In 
preparing these financial statements, the Directors are required to:

• 

select suitable accounting policies and then apply them consistently;

•  make judgements and accounting estimates that are reasonable and prudent;

• 

• 

state whether the financial statements have been prepared in accordance with IFRS as adopted by the European Union;

prepare the financial statements on the going concern basis unless it is inappropriate to presume the Group will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group’s transactions and 
disclose with reasonable accuracy at any time the financial position of the Group and enable them to ensure that the financial statements 
comply with the Companies Act 2006 and, as regards the Group financial statements, Article 4 of the IAS Regulation.

They are also responsible for safeguarding the assets of the Group and hence for taking reasonable steps for the prevention and detection 
of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Group’s website. 
Legislation in the United Kingdom governing the preparation and dissemination of the financial statements may differ from legislation in other 
jurisdictions.

Directors’ statement as to disclosure of information to the auditor
The Directors at the date of approval of this report confirm that:

• 

• 

to the best of their knowledge and belief, there is no relevant audit information of which the Group’s auditor is unaware; and

the Directors have taken all the steps that that might reasonably be expected to have taken as a Director in order to make themselves 
aware of any relevant audit information and to establish that the Group’s auditor is aware of that information.

On behalf of the Board

Joe Bayer  
Executive Chairman  
08 October 2020

Report of the Independent Auditor to the 
Members of Innovaderma plc

15

Opinion
In our opinion:

• 

• 

• 

• 

the financial statements give a true and fair view of the state of InnovaDerma Plc (“the Company” or “the parent Company”) and its 
subsidiaries (collectively referred to as the Group) affairs as at 30 June 2020 and of the Group’s loss for the year then ended;

the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as 
adopted by the European Union;

the parent company financial statements have been properly prepared in accordance with applicable law and IFRSs as adopted by the 
European Union; and

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and as regards the 
Group financial statements, Article 4 of the IAS Regulation.

Whom we are reporting to
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other 
than the Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

What we have audited
The financial report of InnovaDerma PLC for the year ended 30 June 2020, which comprises the following statements:

•  Consolidated Statement of Profit or Loss and Other Comprehensive Income,

•  Consolidated Statement of Financial Position,

•  Consolidated Statement of Changes in Equity,

•  Consolidated Statement of Cash Flows,

• 

• 

• 

Parent Company Statement of Financial Position,

Parent Company Statement of Changes in Equity, and

All related notes to the above.

The financial reporting framework that has been applied in the preparation of the Group and parent company financial statements is 
applicable law and IFRSs as adopted by the European Union.

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InnovaDerma plc Annual Report & Accounts 2020  I  Independent Auditor’s Report  

Report of the Independent Auditor to the 
Members of Innovaderma plc (continued)

Overview of Audit Approach
We identified the key audit risks to be revenue recognition and possible impairment of intangible assets.

We set materiality for the Group at 2.0% of revenue: £265,300. We performed full scope audit procedures over all Group entities.

Key Audit Matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the Financial 
Statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
that we identified. These matters included those which had the greatest effect on the overall audit strategy, the allocation of resources 
in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the Financial 
Statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. we have 
determined the matter described below to be a key audit matter to be communicated in our report.

Revenue Recognition
Refer to Note 7, Revenue (£13,258,938) and accounting policy Notes 1.5

 Key Audit Matter 

 How our audit addressed the matter 

InnovaDerma, as a Group, generates revenues from sales of 
various health and beauty products, including the Skinny Tan lines.

The method for recognising revenue varies depending on the type 
of sale being made:

Our audit work assessed the design of controls over the 
recognition of revenue. We tested, in detail, a sample of 
completed orders around the year end date, with specific focus on 
recognition conditions for revenue.

We assessed the transfer of control to the customer by reviewing 
dates of transaction completion on Shopify (the Group’s online 
shopping portal), and dates of stock segregation and dispatch for 
retail and wholesale sales.

Key Observations: We noted no material instances of 
inappropriate revenue recognition arising in our testing.

Direct to customer sales
These sales are made via the internet, and the sale is recognised 
at the point of purchase, as the customer has paid and accepted 
responsibility for the purchase of the good.

Retail & Wholesale sales
These sales are recognised at the date the stock is segregated 
from other inventory, ready for collection or delivery in accordance 
with these customers terms of trade.

There is a risk around the timing of revenue recognition of product 
sales, particularly focused on the contractual terms of delivery and 
location of sale. In addition, due to the volume of transactions in 
the year, and the different types of revenue, we have identified 
revenue recognition as a key risk for our audit.

Impairment of Intangible Assets
Refer to Note 12, Intangible assets (£7,810,389) and accounting policy Notes 1.7

 Key Audit Matter 

 How our audit addressed the matter 

Management are required to assess the carrying value of 
intangible assets and perform an impairment review under IAS 
36 Impairment of Assets on an annual basis and whenever an 
indication of impairment exists.

We obtained management’s impairment review models covering 
key capitalised development costs. We determined that, of the 
assumptions underpinning the models, the key assumption was 
the short-term forecast cash flow projections applied.

At 30 June 2020, the net book value of intangible assets 
was £7.810m, incorporating goodwill from the acquisition of 
subsidiaries, as well as brands purchased and external customer 
lists.

Assessment of the carrying value of capitalised development 
costs and possible impairment is a key risk due to the quantum 
of the balance recorded on the Group balance sheet, and the 
number and complexity of judgements involved in assessing the 
impairment.

We focused our assessment on the intangibles assets arising 
from the acquisition of InnovaDerma AUS & NZ Pty Ltd and 
Ergon Medical, whose brand was showing indicators of potential 
impairment during the year. We obtained from management, and 
evaluated in detail, value in use calculations showing future sales 
of associated product lines.

Key Observations: We concluded that the assumptions applied 
in the impairment models were appropriate and no impairments 
were identified from the work performed.

Our application of materiality and an overview of the scope of our audit

Materiality
We define materiality as the magnitude of a misstatement in the financial statements that makes it probable that the economic decisions 
of a reasonably knowledgeable person would be changed or influenced. We use materiality in determining the nature, timing and extent 
of our audit work and in evaluating the results of that work. We determined materiality for the Group financial statements as a whole to be 
£265,300, which represents 2.0% of the Group’s revenue for the year ended 30 June 2020.

17

This benchmark is considered the most appropriate because this is a key performance measure used by the Board of Directors to report to 
investors on the financial performance of the Group.

Materiality for the current year is higher than the level that we determined for the year ended 30 June 2019, reflecting the increase in the 
Group’s revenues during the year to 30 June 2020.

We use a different level of materiality, performance materiality, to drive the extent of our testing and this was set at 75% of financial 
statement materiality for the audit of the Group financial statements. We also determine a lower level of specific materiality for certain areas 
such as Directors’ remuneration and related party transactions.

We agreed with the Board that we would report all audit differences in excess of £8,000, as well as differences below that threshold that, in 
our view, warranted reporting on qualitative grounds. We also report to the Audit Committee on disclosure matters that we identified when 
assessing the overall presentation of the financial statements.

Overview of the scope of our audit
A description of the generic scope of an audit of financial statements is provided on the Financial Reporting Council’s website at 
www.frc.org.uk/auditscopeprivate. We conducted our audit in accordance with International Standards on Auditing (ISAs) (UK and Ireland). 
Our responsibilities under those standards are further described in the ‘Responsibilities for the financial statements and the audit’ section of 
our report.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. We are independent 
of the Group in accordance with the Auditing Practices Board’s Ethical Standards for auditors, and we have fulfilled our other ethical 
responsibilities in accordance with those Ethical Standards.

The Group has operations in the UK, the USA, Australia, and the Philippines but all are managed by the Group’s management, which 
operates from Melbourne. Through our procedures, all Group entities were subjected to a comprehensive audit approach. Our audit 
approach was based on a thorough understanding of the Group’s business and is risk based, and in particular included:

• 

• 

• 

undertaking interim procedures before the year end date to evaluate the Group’s internal control environment, including IT systems and 
controls;

at this visit, we performed an evaluation of the design effectiveness of controls over key financial statement risk identified as part of our 
risk assessment, reviewed the accounts production process and performed certain transactional procedures for the first nine months of 
the year in advance of the year end;

at the final audit visit, we undertook substantive testing on significant transactions, balances and disclosures, the extent of which 
was based on various factors such as our overall assessment of the control environment, the effectiveness of controls over individual 
systems and the management of specific risks; and

• 

the scope of the current year audit has remained consistent with the scope of that of the prior year.

Opinion on Other Matters prescribed by the Companies Act 2006
Our opinions on other matters prescribed by the Companies Act 2006 are unmodified. In our opinion, the part of the Directors’ 
Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

• 

the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and

• 

the Strategic Report and the Report of the Directors has been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained in the course of the audit, 
we have not identified material misstatements in the Strategic Report and the Report of the Directors.

Matters on which we are required to report by exception
Under the Companies Act 2006 we are required to report to you if, in our opinion:

• 

• 

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 
from branches not visited by us; or

the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 
the accounting records and returns; or

• 

certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Under the Listing Rules, we are required to review:

• 

• 

the Directors’ statements in relation to going concern and longer-term viability; and

the part of the Corporate Governance Statement relating to the Company’s compliance with the provisions of the UK Corporate 
Governance Code specified for our review.

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18 

InnovaDerma plc Annual Report & Accounts 2020  I  Independent Auditor’s Report  

Report of the Independent Auditor to the 
Members of Innovaderma plc (continued)

Under the ISAs (UK and Ireland), we are required to report to you if, in our opinion, information in the annual report is:

•  materially inconsistent with the information in the audited financial statements; or

• 

apparently materially incorrect based on, or materially inconsistent with, our knowledge of the Group acquired in the course of 
performing our audit; or

• 

otherwise misleading.

In particular, we are required to report to you if:

•  we have identified any inconsistencies between our knowledge acquired during the audit and the Directors’ statement that they 

consider the annual report is fair, balanced and understandable; or

• 

the annual report does not appropriately disclose those matters that were communicated to the Audit Committee which we consider 
should have been disclosed.

We have nothing to report in respect of any of the above matters.

We also confirm that we do not have anything material to add or to draw attention to in relation to:

• 

• 

• 

• 

the Directors’ confirmation in the annual report that they have carried out a robust assessment of the principal risks facing the Group 
including those that would threaten its business model, future performance, solvency or liquidity;

the disclosures in the annual report that describe those risks and explain how they are being managed or mitigated;

the Directors’ statement in the financial statements about whether they have considered it appropriate to adopt the going concern 
basis of accounting in preparing them, and their identification of any material uncertainties to the Group’s ability to continue to do so 
over a period of at least twelve months from the date of approval of the financial statements; and

the Directors’ explanation in the annual report as to how they have assessed the prospects of the Group, over what period they have 
done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation 
that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including 
any related disclosures drawing attention to any necessary qualifications or assumptions.

Responsibilities for the financial statements and the audit
What the Directors are responsible for:
As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view.

What we are responsible for:
Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and International 
Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for 
Auditors.

NICHOLAS HOLLENS

Senior Statutory Auditor for and on behalf of Elderton UK

Statutory Auditor, Chartered Accountants Perth, Australia

8 October 2020

19

Consolidated Statement of Profit or
Loss and other Comprehensive Income

For the year ended 30 June 2020

Revenue

Cost of sales

Gross profit

Other Income

Marketing expenses

Wages & salaries expenses

Administrative expenses

Profit/(Loss) before tax

Income Tax expense

Net profit/(loss) for the period

Other comprehensive income

Total comprehensive income for the period

Attributable to:

Owners of the parent

Non-controlling interests

Basic & diluted profit/(loss) per share

Year ended 
30 June 
2020
£

Year ended 
30 June 
2019
£

Note

7

13,258,938

12,851,835

(5,974,335)  

(4,763,366)  

7,284,603

8,088,468

108,192

19,859

(4,231,160)  

(3,683,649)  

(1,758,420)  

(1,458,813)  

(1,780,209)  

(1,554,707)  

(376,994)  

1,411,159

6

67,624

(398,612)  

(309,369)  

1,012,547

(19,153)  

(49,712)  

(328,523)  

962,835

(335,604)  

7,081

(£0.02)  

826,227

136,608

£0.07

27

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20 

InnovaDerma plc Annual Report & Accounts 2020  I  Consolidated Statement of Financial Position 

Consolidated Statement of
Financial Position

As at 30 June 2020

Current assets

Cash and cash equivalents

Trade and other receivables

Inventory

Prepayment and other assets

Total current assets

Non-current assets

Property, Plant and Equipment

Intangible assets

Other assets

Deferred tax asset

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Current tax payable

Total current liabilities

Non-current liabilities

Borrowings

Deferred tax liability

Total non-current liabilities

Total liabilities

Net assets

Equity

Share Capital

Share premium

Merger reserve

Warrant Reserve

Foreign Exchange reserve

Non-controlling interest

Retained Profit/ (Accumulated Losses)

Total equity and reserves

As at  
30 June 
2020
£

As at  
30 June 
2019
£

As at  
30 June 
2018
£

1,240,969

2,043,048

1,906,215

1,211,120

3,295,255

1,918,982

3,116,068

2,364,530

2,873,533

282,628

314,210

180,138

5,850,785

8,017,043

6,878,868

Note

8

9

10

11

149,410

53,455

45,197

12

7,810,389

6,578,562

5,694,469

15,539

13

402,269

17,186

234,329

30,368

158,583

8,377,607

6,883,532

5,928,617

14,228,393

14,900,575

12,807,485

14

14

15

16

2,578,153

2,957,136

2,309,132

1,313,418

1,202,729

638,778

3,891,571

4,159,865

2,947,910

944

-

944

-(552)  

170

-(382)  

12,627

3,560

16,187

3,892,515

4,159,483

2,964,097

10,335,878

10,741,092

9,843,388

17

1,735,798

1,735,798

1,727,771

8,288,479

8,288,479

8,219,525

18

(721,132)  

(721,132)  

(721,132)  

–

–

132,000

(221,260)  

(172,202)  

(157,099)  

255,169

318,970

19

998,824

1,291,179

234,465

407,858

10,335,878

10,741,092

9,843,388

These financial statements were approved and authorised for release by the Directors on 02 October 2020 and are signed on its behalf by:

Joe Bayer 
Executive Chairman 
Company Registration Number: 09226823

21

Consolidated Statement of
Changes in Equity

For the year 1 July 2019 to 30 June 2020

Ordinary 
Share 
Capital
£

Share 
Premium
£

Merger 
Reserve
£

Warrant 
Reserve
£

Balance as at 1 July 2019

1,735,798

8,288,479

(721,132)  

Comprehensive income

Profit for the period

Other comprehensive income

Total comprehensive income 
for the year

Transactions with owners, in 
their capacity as owners

Shares issued

Foreign exchange differences 
on translation of foreign 
denominated subsidiaries

Increase holding in Skinny Tan AU

Cost of Share Warrant

Cost of shares issued

Total transactions with 
owners, in their capacity as 
owners

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Balance at 30 June 2020

1,735,798

8,288,479

(721,132)  

–

–

–

–

–

–

–

–

–

–

–

Foreign 
Exchange 
Reserve
£

Accumulated 
Earnings/ 
(Losses)
£

Non- 
controlling 
interests
£

Total 
Equity 

(172,202)  

1,291,179

318,970

10,741,092

(316,450)  

7,081

(309,369)  

(19,153)  

–

–

(19,153)  

(19,153)  

(316,450)  

7,081

(328,522)  

–

–

(29,905)  

27,483

–

–

–

(2,423)  

–

–

(3,387)  

(70,882)  

(74,269)  

–

–

–

–

(29,905)  

24,096

(70,882)  

(76,692)  

(221,260)  

998,824

255,169

10,335,878

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22 

InnovaDerma plc Annual Report & Accounts 2020  I  Consolidated Statement of Cash Flows 

Consolidated Statement of Cash Flows

For the period 1 July 2019 to 30 June 2020

Cash flows from operating activities

Receipts from customers

Payments to suppliers and employees

Decrease (Increase) Share-based payments provision

Taxes Paid

Interest received

Year ended 
30 Jun 
2020
£

Year ended 
30 Jun 
2019
£

Note

15,343,072

11,475,562

(14,496,338)  

(10,220,492)  

(78,421)  

–

(167,940)  

(75,746)  

4

3

Net cash used by operating activities

25

600,377

1,179,327

Cash flows from investing activities

Purchase of property, plant and equipment

Payments for product development/Intangibles

Net cash used by investment activities

Cash flows from financing activities

Proceeds from borrowings

Proceeds from issue of shares / Warrants

Repayments of borrowings

Transaction costs for shares issued

Net cash from financing activities

Increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the period

Effect of movement in foreign exchange rates

(106,223)  

(46,844)  

(1,251,646)  

(884,094)  

(1,357,869)  

(930,938)  

–

–

1,496

–

–

132,000

(13,179)  

–

1,496

118,821

(755,996)  

367,210

2,043,048

1,906,214

(46,083)  

(230,376)  

Cash and cash equivalents at the end of the period

8

1,240,969

2,043,048

Parent Company Statement
of Financial Position

As at 30 June 2020

Current assets

Cash and cash equivalents

Prepayments

Total current assets

Non-current assets

Intercompany Receivable

Investment In subsidiaries

Product development

Deferred Tax Asset

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Total current liabilities

Non-current liabilities

Convertible Notes

Total non-current liabilities

Total liabilities

Net assets

Equity

Share Capital

Share premium

Warrant Reserve

Foreign Exchange reserve

Accumulated Losses

Total equity and reserves

23

As at 
30 June 
2020
£

As at 
30 June 
2019
£

Note

436,466

25,205

977,084

182,047

461,671

1,159,130

20

21

4,844,084

5,018,328

2,581,826

2,312,379

233,295

112,952

215,851

–

7,772,156

7,546,558

8,233,827

8,705,689

89,210

89,210

(2,340)    

(2,340)    

–

–

–

–

89,210

–(2,340)    

8,144,617

8,708,029

17

17

1,738,282

1,738,282

8,288,479

8,288,479

–

–

(109,337)    

(109,337)    

(1,772,807)    

(1,209,395)    

8,144,617

8,708,029

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24 

InnovaDerma plc Annual Report & Accounts 2020  I  Parent Company Statement of Changes In Equity  

Parent Company Statement of
Changes In Equity

For the year 1 july 2019 to 30 june 2020

Ordinary 
Share 
Capital
£

Share 
Premium
£

Warrant 
Reserve
£

Foreign 
Exchange 
Reserve
£

Accumulated 
Earnings/ 
(Losses)
£

Total 
Equity 

Balance as at 30 June 2019

1,738,282

8,288,479

Comprehensive income

Profit for the period

Other comprehensive income

Total comprehensive income for the year

Transactions with owners, in their 
capacity as owners

Shares issued

Foreign exchange differences on translation 
of foreign denominated subsidiaries

Cost of Share Warrant

Cost of shares issued

Total transactions with owners, in their 
capacity as owners

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Balance at 30 June 2020

1,738,282

8,288,479

-

–

–

–

–

–

–

–

–

–

(109,337)  

(1,209,395)  

8,708,029

–

–

–

–

–

–

–

–

(563,412)  

(563,412)  

–

–

(563,412)  

(563,412)  

–

–

–

–

–

–

–

–

–

–

(109,337)  

(1,772,807)  

8,144,617

25

Notes to the Financial Statements

For the year ended 30 June 2020

1.  Accounting Policies

1.1  Basis of Preparation
The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted 
by the European Union and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS. The consolidated 
financial statements are drawn up under the historical cost convention, except for the revaluation of financial assets.

IFRS, issued by the International Accounting Standards Board (IASB) set out accounting policies that the IASB has concluded would 
result in financial statements containing relevant and reliable information about transactions, events and conditions. Material accounting 
policies adopted in the preparation of the consolidated financial statements are presented below and have been consistently applied unless 
otherwise stated.

1.2  Going Concern
This report has been prepared on the going concern basis, which contemplates the continuation of normal business activity and the 
realisation of assets and the settlement of liabilities in the normal course of business.

1.3  Principles of Consolidation
The consolidated financial statements incorporate the assets, liabilities and results of entities controlled by InnovaDerma PLC at 30 June 
2020. A controlled entity is any entity over which InnovaDerma PLC has the power to govern the financial and operating policies so as to 
obtain benefits from its activities.

In preparing the consolidated financial statements, all intragroup balances and transactions between entities in the consolidated group have 
been eliminated in full on consolidation.

Business Combinations
Business combinations occur where an acquirer obtains control over one or more businesses.

A business combination is accounted for by applying the acquisition method, unless it is a combination involving entities or businesses 
under common control. The business combination will be accounted for from the date that control is attained, whereby the fair value of the 
identifiable assets acquired, and liabilities (including contingent liabilities) assumed is recognised (subject to certain limited exceptions).

When measuring the consideration transferred in the business combination, any asset or liability resulting from a contingent consideration 
arrangement is also included. Subsequent to initial recognition, contingent consideration classified as equity is not remeasured and its 
subsequent settlement is accounted for within equity. Contingent consideration classified as an asset or liability is remeasured in each 
reporting period to fair value, recognising any change to fair value in profit or loss, unless the change in value can be identified as existing at 
acquisition date.

All transaction costs incurred in relation to business combinations are expensed to the statement of comprehensive income. The acquisition 
of a business may result in the recognition of goodwill or a gain from a bargain purchase.

Goodwill
Goodwill is carried at cost less any accumulated impairment losses. Goodwill is calculated as the excess of the sum of:

(i) 

(ii) 

(iii) 

the consideration transferred;

any non-controlling interest (determined under either the full goodwill or proportionate interest method); and

 the acquisition date fair value of any previously held equity interest; over the acquisition date fair value of net identifiable assets 
acquired.

Goodwill on acquisition of subsidiaries is included in intangible assets.

Goodwill is tested for impairment annually and is allocated to the Parent Company’s cash-generating units or groups of cash-generating 
units, representing the lowest level at which goodwill is monitored being not larger than an operating segment. Gains and losses on the 
disposal of an entity include the carrying amount of goodwill related to the entity disposed of.

Changes in the ownership interests in a subsidiary that do not result in a loss of control are accounted for as equity transactions and do not 
affect the carrying amounts of goodwill.

Non-controlling interests
The interest of non-controlling shareholders in subsidiary companies (holdings of greater than 0%, but less than 50%), are initially recognised 
at fair value. Subsequent results of the subsidiary are apportioned to the non-controlling interests in proportion to their shareholding.

1.4  Foreign Currencies

Functional and presentation currency
An entity’s functional currency is the currency of the primary economic environment in which it operates. Since incorporation, InnovaDerma 
PLC has had global operations, with its trading subsidiaries using different functional currencies including British pounds, Australian dollars, 
and United States dollars, reflective of their local operating environments.

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InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rate prevailing at the dates of the transactions.

Foreign currency monetary assets and liabilities at the reporting date are translated at the exchange rate existing at the reporting date. 
Exchange differences are recognised in the statement of comprehensive income in the period in which they arise.

1.5  Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable, and represents amounts receivable for goods supplied, 
stated net of discounts, returns and value added taxes. The group recognises revenue when the amount of revenue can be reliably 
measured; when it is probable that future economic benefits will flow to the entity; and when specific criteria have been met for each of 
the group’s activities, as described below. The group bases its estimate of return on historical results, taking into consideration the type of 
customer, the type of transaction and the specifics of each arrangement.

Sales of goods – retail
The group manufactures and sells a range of health and beauty products for sale to the retail market. Sales of goods are recognised when 
an order is executed, and stock is segregated from the Group’s inventory, ready for collection in accordance with that customer’s terms of 
trade.

The life science products are often sold with volume discounts; customers have a right to return faulty products in the wholesale market. 
Sales are recorded based on the price specified in the sales contracts, net of the estimated volume discounts and returns at the time of 
sale. Accumulated experience is used to estimate and provide for the discounts and returns. The volume discounts are assessed based on 
anticipated annual purchases.

Internet revenue
Revenue from the provision of the sale of goods on the internet is recognised as at the date that payment is received, because that is the 
point the buyer accepts legal responsibility for the good being sold. Transactions are settled by credit card or a payment plan.

1.6  Finance income
Interest income is recognised on a time proportionate basis that takes into account the effective yield on the financial asset.

1.7 

Intangible Assets

Brands
Externally acquired brands, where identifiable, are capitalised as assets of the group. Brands are initially capitalised at historical cost, or 
attributable value, when acquired as part of a business combination.

Brands have a limited legal life; however, the Group monitors global expiry dates and renews registrations where required. Brands recorded 
in the financial statements are not currently associated with products which are likely to become commercially or technically obsolete. 
Accordingly, the Directors are of the view that brands have an indefinite life.

Brands are tested annually for impairment and carried at cost less accumulated impairment charges.

Digital Asset
A specific website/e-commerce platform developed by InnovaDerma PLC is an intangible asset, and therefore subject to the same 
recognition and measurement requirements. Expenditure on websites in existence (which were previously expensed in prior financial 
statements) cannot be later recognised as part of the cost of an intangible asset at a later date.

The stages of a website’s development and treatment of these expenditures is as follows:

a) 

b) 

 Planning – includes undertaking feasibility studies, defining objectives and specifications, evaluating alternatives and selecting 
preferences.

 Application and Infrastructure Development – includes obtaining a domain name, purchasing and developing hardware and operating 
software, installing developed applications and stress testing

c)  Graphical Design Development – includes designing the appearance of web pages.

d) 

 Content development – includes creating, purchasing, preparing and uploading information, either textual or graphical in nature, on 
the website before the completion of the website’s development. This information may either be stored in separate databases that are 
integrated into (or accessed from) the website or coded directly into the web pages.

Accounting treatment – providing for purposes other than to advertise and promote InnovaDerma’s products (e.g. digital photographs of 
products) and not previously recognised as an expense, then to capitalise.

Amortisation Useful life, InnovaDerma is to assess whether the useful life of an intangible asset is finite or indefinite. An intangible asset has 
an indefinite useful life when there is no foreseeable limit to the period over which the asset is expected to generate net cash inflows. An 
intangible asset with a finite useful life is to be amortised over its useful life. The amortisation method should reflect the pattern in which the 
asset’s future economic benefits are expected to be consumed. If that pattern cannot be determined reliably, the straight-line method is to 
be used. Amortisation is to be charged in relation to the asset from the first day that it is put into use and to cease at the earlier of the date 

 
27

that the asset is classified as held for sale in accordance with AASB 5 Non-Current Assets held for Sale and Discontinued Operations and 
the date that the asset is derecognised.

The amortisation period and method for an intangible asset with a finite useful life are to be reviewed at least at the end of each annual 
reporting period. If the expected useful life or expected pattern of consumption of the future economic benefits is different from previous 
estimates, the amortisation period or the method is to be changed accordingly. Guidance given in relation to amortisation of websites is that 
the best estimate of a website’s useful life shall be short.

Intangible assets with an indefinite useful life are not to be amortised.

An intangible asset shall be derecognised on disposal, or when no future economic benefits are expected from its use or disposal. Any gain 
or loss arising is to be recognised in the statement of comprehensive income when the asset is derecognised. Gains must not be classified 
as revenue but shown as a gain in the statement of comprehensive income.

Operating stage – follows completion of development, when InnovaDerma is maintaining and enhancing the applications, infrastructure, 
graphical design and content of the website.

Accounting treatment – recognise as an expense when incurred unless the definition and recognition criteria still apply, and these costs have 
been subsequently incurred in order to add to, replace part of or service the existing intangible asset.

This does not apply to expenditure on purchasing, developing, and operating hardware (e.g. web servers, staging servers, production 
servers and laptops) of a website. This expenditure is to be accounted for in line with IAS 16.

Customer Lists
Separately Identifiable Direct costs incurred in the creation of Customer Lists (Lists of previous buyers maintained in order to continue 
business relationship) are recognised as an intangible asset, in accordance with the provisions of IAS 38. The asset is an identifiable asset 
from which future economic benefits are expected. InnovaDerma has full control over the databases as they are linked to website domains 
and only the Company can engineer the data. InnovaDerma generates close to 60% of its group revenue from direct to consumer (DTC) 
sales. A material proportion of sales are driven by customer lists and the economic value to the business of this customer list is an integral 
component of the future of the business.

Costs have been recognised with the specific task of customer acquisition and include the relevant costs from digital suppliers and other 
avenues where the intention is to grow the lists.

Amortisation Useful life, InnovaDerma is to assess whether the useful life of an intangible asset is finite or indefinite. An intangible asset has 
an indefinite useful life when there is no foreseeable limit to the period over which the asset is expected to generate net cash inflows. An 
intangible asset with a finite useful life is to be amortised over its useful life. The amortisation method should reflect the pattern in which the 
asset’s future economic benefits are expected to be consumed. If that pattern cannot be determined reliably, the straight-line method is to 
be used.

Customer lists are tested annually for impairment and carried at cost less accumulated impairment charges if seen appropriate with regards 
to infinite/finite useful life.

Impairment

1.8 
At the end of each reporting period, the Group assesses whether there is any indication that an asset may be impaired. The assessment will 
include the consideration of external and internal sources of information. If such an indication exists, an impairment test is carried out on the 
asset by comparing the recoverable amount of the asset, being the higher of the asset’s fair value less costs to sell and value in use, to the 
asset’s carrying amount. Any excess of the asset’s carrying amount over its recoverable amount is recognised immediately in profit or loss 
unless the asset is carried at a revalued amount in accordance with another Standard. Any impairment loss of a revalued asset is treated as 
a revaluation decrease in accordance with that other Standard.

1.9  Research and Development
Expenditure during the research phase of a project is recognised as an expense when incurred. Development costs are capitalised only 
when technical feasibility studies identify that the project is expected to deliver future economic benefits and these benefits can be measured 
reliably.

Capitalised development costs have a finite useful life and are amortised on a systematic basis based on the future economic benefits 
over the useful life of the project. At this stage, the useful life of the project has not been determined as development is incomplete, hence 
amortization has not commenced.

1.10  Cash & Cash Equivalents
In the consolidated statement of cash flows, cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-
term highly liquid investments with original maturities of three months or less and bank overdrafts. In the consolidated balance sheet, bank 
overdrafts are shown within borrowings in current liabilities.

1.11  Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is determined using the first- in, first-out (FIFO) method. The cost 
of finished goods and work in progress comprises design costs, raw materials, direct labour, other direct costs and related production 
overheads (based on normal operating capacity). It excludes borrowing costs. Net realisable value is the estimated selling price in the 

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InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

ordinary course of business, less applicable variable selling expenses. Costs of inventories include the transfer from equity of any gains/
losses on qualifying cash flow hedges for purchases of raw materials.

1.12  Trade Receivables
Trade receivables are amounts due from customers for merchandise sold or services performed in the ordinary course of business. If 
collection is expected in one year or less (or in the normal operating cycle of the business if longer), they are classified as current assets. If 
not, they are presented as non- current assets.

Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less 
provision for impairment.

1.13  Trade Payables
Trade and other payables are recognised when the Group becomes obliged to make future payments resulting from the purchase of goods 
and services. They are initially recognised at fair value and subsequently at amortised cost using the effective interest rate method. Current 
liabilities represent those amounts falling due within one year.

1.14  Goods and Services Tax (GST) & Value Added Tax (VAT)
Revenues, expenses and assets are recognised net of the amount of GST/VAT, except where the amount of GST/VAT incurred is not 
recoverable from the Australian Taxation Office (ATO) or Her Majesty’s Revenue & Customs (HMRC)

Receivables and payables are stated inclusive of the amount of GST/VAT receivable and payable. The net amount of GST/VAT recoverable 
from, or payable to, the ATO/HMRC is included with the receivables or payables in the statement of financial position.

1.15  Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently carried at amortised cost; 
any difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the 
period of the borrowings using the effective interest method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some or 
all of the facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no evidence that it is 
probable that some or all of the facility will be drawn down, the fee is capitalised as a pre-payment for liquidity services and amortised over 
the period of the facility to which it relates.

1.16  Income Tax
Income tax expense or benefit represents the sum of current corporation tax payable and provision for deferred income taxes.

Current income tax payable is based on taxable profit for the period. Taxable profit differs from net profit as reported in the statement 
of comprehensive income because it excludes items of income or expense that are taxable or deductible in other periods and it further 
excludes items that are never taxable or deductible. The Group’s liability for current corporation tax is calculated using tax rates and laws 
that have been enacted or substantively enacted at the period-end date.

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the date of the statement of financial 
position where transactions or events have occurred at that date that will result in an obligation to pay more, or a right to pay less or to 
receive more tax, with the following exceptions:

Deferred tax assets are recognised only to the extent that the Directors consider that it is probable that there will be suitable taxable profits 
from which the future reversal of the underlying timing differences can be deducted.

Deferred tax is measured on an undiscounted basis at the tax rates that are expected to apply in the periods in which timing differences 
reverse, based on tax rates and laws enacted or substantively enacted at the period-end date.

1.17  Post-Retirement Benefits
For salaries paid (all by the Australian subsidiary):

A defined contribution plan is a pension plan under which the group pays fixed contributions into a separate entity. Superannuation – the 
Australian defined contribution pension scheme – is mandated by Australian law and presently set at 9.5% of gross salary payable to an 
employee.

The group pays contributions to publicly or privately administered pension insurance plans on a mandatory basis. The group has no further 
payment obligations once the contributions have been paid. The contributions are recognised as employee benefit expense when they are 
due.

1.18  Contributed Equity
Ordinary shares are classified as equity.

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, from the 
proceeds. Incremental costs directly attributable to the issue of new shares or options for the acquisition of a business are not included in 
the cost of the acquisition as part of the purchase consideration.

 
29

If the Company reacquires its own equity instruments, e.g. as the result of a share buy-back, those instruments are deducted from equity 
and the associated shares are cancelled. No gain or loss is recognised in the profit or loss and the consideration paid including any directly 
attributable incremental costs (net of income taxes) is recognised directly in equity.

1.19  Segment Reporting
The operating segments were reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 
The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segment, has 
been identified as the board of directors, which has overall control for strategic decisions.

1.20  Estimates and Judgements
The directors evaluate estimates and judgements incorporated into the financial statements based on historical knowledge and best 
available current information. Estimates assume a reasonable expectation or future events and are based on current trends and economic 
data, obtained both externally and within the Group.

Estimation of useful lives of assets
The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant and equipment 
and finite life intangible assets. The useful lives could change significantly as a result of technical innovations or some other event. The 
depreciation and amortisation charge will increase where useful lives are less than previously estimated lives, or technically obsolete or non-
strategic assets that have been abandoned or sold will be written off or written down.

Goodwill and other indefinite life intangible assets
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill and other 
indefinite life intangible assets have suffered any impairment, in accordance with the accounting policies described in Note 1.6 and Note 1.7. 
The recoverable amounts of cash- generating units (required to determine fair value less costs to sell) have been determined based on 
value-in-use calculations. These calculations require the use of assumptions, including estimated discount rates based on the current cost 
of capital and growth rates of the estimated future cash flows.

1.21  New accounting standards for application in future periods
(a)  New and amended standards adopted by the group

There are no IFRSs or IFRIC interpretations that are effective for the first time for the financial period beginning on 1 July 2017 that would be 
expected to have a material impact on the group.

(b)  New standards and interpretations not yet adopted

A number of new standards and amendments to standards and interpretations are effective for annual periods beginning on or after 1 July 
2017 and have not been applied in preparing these consolidated financial statements. None of these is expected to have a significant effect 
on the financial statements of the group, except the following set out below:

IFRS 9, ‘Financial instruments’, addresses the classification, measurement and recognition of financial assets and financial liabilities. IFRS 
9 was issued in July 2014. It replaces the parts of IAS 39 that relate to the classification and measurement of financial instruments. IFRS 9 
requires financial assets to be classified into two measurement categories:

1) those measured as at fair value and 2) those measured at amortised cost. The determination is made at initial recognition.

The classification depends on the entity’s business model for managing its financial instruments and the contractual cash flow 
characteristics of the instrument. For financial liabilities, the standard retains most of the IAS 39 requirements. The main change is that, in 
cases where the fair value option is taken for financial liabilities, the part of a fair value change due to an entity’s own credit risk is recorded 
in other comprehensive income rather than the income statement, unless this creates an accounting mismatch. The group is yet to assess 
IFRS 9’s full impact. The group will also consider the impact of the remaining phases of IFRS 9 when completed by the Board.

2.  Parent Information Guarantees

Gurantees
InnovaDerma PLC has not entered into any guarantees, in the financial period, in relation of the debts of its subsidiary.

Contingent Liabilities
At 30 June 2020, InnovaDerma PLC did not have any contingent liabilities.

Contractual Commitments
At 30 June 2020, InnovaDerma PLC had not entered into any contractual commitments.

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InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

3.  Operating segments
The Group has three (3) geographical/regional segments it operates in the United Kingdom, the United States of America, and the Asia 
Pacific region respectively. Each region is subject to differing rates of profitability, stage of development, opportunities for growth, future 
prospects, and risks in the Group’s growth stage. The Group’s internal management and reporting structure is geographically structured 
with senior executives responsible for each region. We have specific customers in line with these regions and have acquired assets within 
each region.

Revenue by Geographical region

United Kingdom

United States of America

Australia/NZ/Asia

Assets by Geographical region

United Kingdom

United States of America

Australia/NZ/Asia

4.  Operating profit/(loss)
The following items have been included in arriving at the operating profit:

Expenses:

Directors’ remuneration

Depreciation

Auditor’s remuneration

– As auditors (for parent company and consolidation)

– Taxation compliance (for parent company and subsidiaries)

Year ended
30-Jun-20
£

Year ended
30-Jun-19
£

10,857,320

11,856,668

1,612,918

788,700

667,781

327,386

13,258,938

12,851,835

Year ended
30-Jun-20
£

Year ended
30-Jun-19
£

9,651,812

10,349,659

1,573,957

1,022,694

2,962.624

3,528,222

14,228,393

14,900,575

Year ended 
30-Jun-20
£

Year ended 
30-Jun-19
£

462,879

10,268

324,101

104,085

34,994

3,442

34,467

3,185

All remuneration payable to the auditors has been disclosed above. No other non-audit services have been provided. No benefits in kind are 
payable to the auditors.

Contributions to superannuation (money purchase pension schemes) are made on behalf of four directors of the Group.

5.  Staff and Directors

Staff costs for the Group during the period:

Wages and salaries

Pension costs (including superannuation)

Year ended
30-Jun-20
£

Year ended
30-Jun-19
£

1,563,214

1,300,661

195,206

158,152

1,758,420

1,458,813

 
31

The average monthly number of staff (including executive Directors) employed by the Group during the period amounted to:

Management staff

Other employees

Role

Directors

Senior Managers

Other Employees

Year ended
30-Jun-20

Year ended
30-Jun-19

5

35

40

5

36

41

Number of 
Men

Number of 
Women

5

2

9

–

5

19

Directors Costs
Remuneration with respect to Executive and Non-Executive directors during the year ended 30 June 2020 are disclosed below:

Haris Chaudhry

Joseph Bayer

Rodney Turner

Ross Andrews

Kieran Callan

Super-
annuation 
and Pension

Consultancy 
Fees

117,816

141,703

8,228

–

124,650

10,463

13,238

782

–

6,432

–

–

13,316

26,248

–

Total

Total 2019

128,279

154,941

22,326

26,248

131,082

462,876

109,806

115,108

18,175

19,992

61,020

324,101

During the period, there were no advances, credits or guarantees subsisting on behalf of the directors.

Directors and former Directors interests in share-based options;

Haris Chaudhry

Joseph Bayer

Rodney Turner

Ross Andrews

Kieran Callan

Total

Number of 
Options
1 July 2019

–

–

–

–

–

Number of 
Options
30 June 
2020

–

Issued

–

250,000

250,000

75,000

75,000

125,000

525,000

75,000

75,000

125,000

525,000

Exercise 
Price

–

£1.20

£1.20

£1.20

£1.20

Expiry

–

22/1/2023

22/1/2023

22/1/2023

22/1/2023

The total number of share options which could be issued as shares stands at 600,000 which represents 4.1% of the Company’s issued 
share capital.

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32 

InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

6.  Taxation

Current Tax

Current tax on profits in the period

Deferred tax expense

Under/over provision for income tax

Income Tax Expense

Year ended 
30 June-20
£

Year ended 
30 June-19
£

(30,137)  

(45,379)  

7,892

409,060

(11,843)  

1,395

(67,624)  

398,612

Factors affecting current tax charge
The effective rate of tax for the period is higher than the standard rate of corporation tax in the UK of 19% due to tax on subsidiaries located 
in higher tax jurisdictions. The differences are explained below:

Profit before taxation

Profit on ordinary activities multiplied by the standard rate of tax in the UK of 19%

Differences in tax rates in subsidiary jurisdictions

Effect of change in tax rate

Excluded (gain)/loss from foreign jurisdictions

Losses carried forward

Under (over) provision in prior years

Permanent differences

Total current tax

7.  Revenue

Haircare Products

Life Science devices

Skin & Beauty Products

Year ended 
30 June-20
£

Year ended 
30 June-19
£

(376,994)  

1,411,159

(73,229)  

(92,272)  

–

14,112

92,380

(8,121)  

(494)  

262,056

(46,077)  

–

103,759

77,214

1,395

265

(67,624)  

398,612

Year ended
30-Jun-20
£

Year ended
30-Jun-19
£

980,346

1,322,209

265,956

298,744

12,012,636

11,230,882

13,258,938

12,851,835

 
8.  Cash and cash equivalents

Cash at bank

Cash at bank is included as cash and cash equivalents in connection with the statement of cash flows. 

When in overdraft, this balance is included in trade and other payables.

9.  Trade and other receivables

Trade Receivables

10. Inventory

Finished goods (Leimo)

Finished goods (Charles & Lee, Stevie K)

Finished Goods (Prolong

Finished Goods (Roots)

Finished Goods (Nuthing)

Finished goods (Skinny Tan)

Stock Material (Work in Progress)

33

30-Jun-20
£

30-Jun-19
£

1,240,969

2,043.048

30-Jun-20
£

30-Jun-19
£

1,211,120

3,295,255

30-Jun-20
£

30-Jun-19
£

76,229

292,759

89,390

353,309

148,157

227,586

215,949

42,106

258,881

-

2,130,607

1,553,330

25,617

66,678

3,116,068

2,364,530

The costs of inventories recognised as an expense and included in cost of sales amounted to £4,102,834 for the year.

11. Prepayments and Sundry Assets

Deposits held

Prepayments

Input tax

Sundry assets

30-Jun-20
£

30-Jun-19
£

2,653

273,296

-

6,679

10,318

303,892

-

-

282,628

314,210

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34 

InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

12. Intangible Assets

Group:

Goodwill (Skinny Tan)

Customer Lists

Goodwill (Leimo / Growlase)

Brands (Charles and Lee and Stevie K)

Digital Asset (Prolong)

Intellectual Property (Ergon)

ERP Microsoft System

Brand Development Costs

Movement in capitalised development costs:

Balance brought forward

Development expenditure during the year

*Refer to note 1.7 for definition and recognition criteria for intangible assets

13. Deferred tax asset

Deferred tax items recognised in income statement:

Other timing differences

Income tax losses

14. Trade and other payables

Trade payables

Other payables

Current tax payable

15. Borrowings

General Borrowings

30-Jun-20
£

30-Jun-19
£

652,180

408,067

3,047,565

2,168,388

1,781,399

1,841,818

43,940

75,833

43,940

65,816

1,552,280

1,472,920

35,765

621,427

–

577,613

7,810,389

6,578,562

30-Jun-20
£

30-Jun-19
£

577,613

43,814

621,427

252,392

325,221

577,613

30 June-20
£

30 June-19
£

16,761

385,508

402,269

24,359

209,970

234,329

30-Jun-20
£

30-Jun-19
£

2,238,428

2,738,363

339,725

218,773

1,313,418

1,202,729

3,891,571

4,159,865

30-Jun-20
£

30-Jun-19
£

944

944

(522)

(522)

 
35

30 June-20
£

30 June-19
£

–

–

170

170

No. of 
shares

Share 
Capital
£

Share 
Premium
£

14,496,633

1,735,798

8,288,479

–

–

–

–

–

14,496,633

1,735,798

8,288,479

No. of 
shares

Share 
Capital
£

Share 
Premium
£

14,376,633

1,725,287

8,219,525

120,000

10,511

–

–

121,489

(52,535)

14,496,633

1,735,798

8,288,479

16. Deferred tax liability

Deferred tax items recognised in income statement:

Other timing differences

17. Contributed equity

2019/20

Opening balance as at 1 July 2019

Shares issued during the year

Share issue costs

Balance as at 30 June 2020

2018/19

Opening balance as at 1 July 2018

Shares issued during the year

Share issue costs

Balance as at 30 June 2019

The holder of the ordinary shares is entitled to one vote per share at any meeting of the Company whether in person or by proxy. The holder 
is entitled to receive dividends declared from available profits and to the surplus of assets on a winding up.

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36 

InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

18. Merger reserve
InnovaDerma PLC acquired 100% of the share capital of InnovaDerma AUS & NZ Pty Ltd, InnovaDerma International Limited, InnovaDerma 
NZ Limited, and ID Philippines, Inc, on 28 November 2014.

These transactions are noted as being completed under common control – all companies involved in the deal were controlled by Mr Haris 
Chaudhry before and after the transaction was processed.

This condition falls under a scope exemption for IFRS 3. Per IAS 8.12, the company may, in this circumstance, utilise pronouncements of 
other standard-setting bodies that use a similar conceptual framework to develop accounting standards.

As a UK company, the directors decided to apply UK Generally Accepted Accounting Principles, which make provision for Pooling of 
Interests in a common control situation, also commonly referred to as Merger Accounting.

In this circumstance, the difference between the consideration transferred and the nominal value of share capital acquired is taken to equity, 
creating a Merger Reserve.

28 November 2014 Acquisitions:

Consideration transferred (8,969,960 shares)

Nominal value of share capital acquired

Value of Merger Reserve

19. Retained Profits

Balance brought forward

Profit for the period

Balance carried forward

20. Intercompany loan – parent company

Balance brought forward

Movement in funds

Balance carried forward

21. Investment in subsidiaries
During the year, the Company held interests in the following subsidiaries:

Company Name

InnovaDerma AUS & NZ Pty Ltd

InnovaDerma International Limited

InnovaDerma NZ Limited

ID Philippines Inc

Bach Health Pty Ltd

InnovaScience Inc

Skinny Tan Pty Ltd (a)

SkinnyTan UK Limited (a)

Ergon Medical Limited (b)

Date of Acquisition

28 November 2014

28 November 2014

28 November 2014

28 November 2014

23 January 2015

31 March 2015

28 May 2015

28 May 2015

28 April 2017

`

£

721,187

(55)

721,132

30-Jun-20
£

1,291,179

(292,355)  

30-Jun-19
£

407,858

883,321

998,824

1,291,179

30-Jun-20
£

30-Jun-19
£

4,977,858

4,998,093

(133,774)

(20,235)

4,844,084

4,977,858

Percentage 
Holding
30 June 
2020

Percentage 
Holding
30 June  
2019

100%

100%

100%

100%

100%

100%

95.5%

95.5%

100%

100%

100%

100%

100%

100%

100%

94%

94%

100%

 
37

a) 

b) 

 During the year, InnovaDerma PLC paid £108,000 to acquire a further 1.5% of Skinny Tan Pty Ltd, and through direct holding, 
SkinnyTan UK Limited.

 During the financial year FY17 InnovaDerma PLC acquired Ergon Medical Limited, owner of Prolong. The following table shows the 
allocation of consideration paid for Ergon Medical Limited, the fair value of assets acquired, liabilities assumed, and the non-controlling 
interest at the acquisition date.

Consideration for Ergon

Cash Consideration

Total Consideration

Recognised fair value of assets acquired and liabilities assumed

Other assets

Brand

Trade and other payables

Total fair value of assets acquired and liabilities assumed

22. Related party transactions

£

1,022,710

1,022,710

3,532

1,333,721

(314,543)

1,022,710

Name

Transaction

(paid to) in year

related party

Amount received from/

Amount due from/(to)

Mr Haris Chaudhry

Loan payable1

23. Commitments and contingencies
At 30 June 2020, the Group did not have any contingencies.

2020
£

–

2019
£

–

2020
£

–

2019
£

1,552

At 30 June 2020, the Group had an obligation to pay £6,489 in rent for the forthcoming 1 month as we have ceased this lease as of 31 July 
2020, this is under a non-cancellable operating lease.

24. Reconciliation of operating profit to net cash outflow from operations

Profit after income tax

Depreciation

Expenses settled in shares

(Increase) in trade and other receivables

(Increase) in inventory

Increase in trade and other payables

Increase in forex exchange gains/loss

Increase in taxes payable

Net cash outflow from operations

30-Jun-20
£

30-Jun-19
£

(309,369)  

1,012,547

10,268

38,586

–

–

2,117,785

(1,497,163)  

(751,539)  

509,003

(306,174)  

1,171,987

7,346

20,113

(167,940)  

(75,746)  

600,377

1,179,327

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38 

InnovaDerma plc Annual Report & Accounts 2020  I  Notes to the Financial Statements 

Notes to the Financial Statements (continued)

25. Financial risk management
The Group’s financial instruments consist mainly of deposits with banks, accounts receivable and payable & loans from related parties.

The Group’s financial instruments at 30 June 2020 were classified as follows:

Financial assets

Cash and cash equivalents

Trade and other receivables

Total financial assets

Financial liabilities

Trade and other payables

Borrowings

Note

30-Jun-20
£

30-Jun-19
£

8

9

14

15

1,240,969

2,043,048

1,211,120

3,295,255

2,452,089

5,338,303

3,891,571

4,159,865

944

-552

3,892,515

4,159,313

Fair value versus carrying amounts
All items shown in the preceding table as either financial assets or financial liabilities are short term instruments whose carrying value is 
equivalent to the fair value. There is not considered to be a material difference between the fair value and the carrying value.

Specific Financial Risk Exposures and Management
The Group’s activities expose it to a number of financial risks that include market risk, credit risk and liquidity risk.

(a)  Market Risk

i)  Foreign exchange risk

 The Group does not hold any material financial assets denominated in a foreign currency at the period end, hence it is not exposed to 
foreign exchange risk.

ii) 

Interest rate risk

 The Group had interest-bearing liabilities during the period but is not exposed to interest rate risk because the interest rates on their 
liabilities are set by private agreement, not by reference to market rates. The group does not have any liabilities to financial institutions 
as at 30 June 2018. As such, sensitivity analysis with regard to movements in interest rates would not be meaningful.

(b)  Credit risk
Exposure to credit risk relating to financial assets arises from the potential non-performance of counter- parties of contract obligations that 
could lead to financial losses to the group.

Credit risk exposures
The Group had no significant concentrations of credit risk.

(c)  Liquidity risk
Liquidity risk arises from the possibility that the group might encounter difficulty in settling its debts or otherwise meeting its obligations 
related to financial liabilities. The group manages this risk through careful cash management policies. In order to meet its short-term 
obligations, the group has the access to debtor finance facilities made available by Market Finance Limited.

For loans receivable and payable, please refer to Note 9 – Trade and Other Receivables, Note 14 – Trade and Other Payables & Note 15 - 
Borrowings. Loans are unsecured and have no fixed repayment date.

 
 
 
 
 
39

26. Share Based Payments

Executive and Managers Share Option Scheme
The Group operates both a qualifying and non-qualifying EMI share option plan.

There have been a number of options granted throughout the financial year ended 30th June 2020. The details are below:

Date of grant

 22/1/2020

Number of 
options

Exercise 
Price

Fair Value

Amount 
Expensed

525,000

£1.20

£0.15

£78,421

The company has used the Black Scholes based option pricing model to calculate the fair value of the share options issued.

27. Earnings per share
Basic earnings per share are calculated by dividing the profit attributable to equity holders of the Company by the weighted average number 
of ordinary shares in issue during the period.

The following reflects earnings and share data used in the earnings per share calculation.

Year ended
30-Jun-20
£

Year ended
30-Jun-19
£

(309,369)  

1,012,547

14,496,633

14,496,633

Profit/(loss) for the year

Weighted average number of shares

29. Subsequent Events
Kieran Callan stepped down as a Director and CEO of the Group effective 31st August 2020.

30. Company Details
The registered office of InnovaDerma PLC is: 

27 Old Gloucester Street 
London, United Kingdom, WC1N 3AX

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