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ITV

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FY2008 Annual Report · ITV
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ITV plc
200 Gray’s Inn Road
London WC1X 8HF
www.itv.com
Investors: www.itvplc.com

Driven by content

ITV plc Report and accounts 2008

 
 
 
 
 
 
ITV plc Report and accounts 2008

Contents

Executive Chairman’s statement

Business review
Our business
Update on progress
Market context
Compelling content
Operating review
Risks and uncertainties 
Key Performance Indicators
Corporate responsibility
Financial review
Glossary of terms

01

04
05
06
09
17
24
26
27
31
39

Governance
Board of directors 
Directors’ report 
Independent auditor’s report to 
the members of ITV plc
Corporate governance 
Audit Committee report
Remuneration report 
Shareholder information 
Financial record 

40
42
46

91
96
98
107
109

Financial statements
Consolidated income statement 
Consolidated balance sheet 
Consolidated cash flow statement 
Consolidated statement of recognised 
income and expense
Notes to the accounts 
ITV plc Company Financial Statements 

47
48
49
50

51
86

Financial summary

Group revenues of £2,029m 2007: £2,082m
Operating EBITA of £114m 2007: £276m
Adjusted operating EBITA of £211m* 2007: £311m
Cash generated from operations £150m 2007: £286m
Operating loss of £2,647m 2007: operating profit of £192m
Loss before tax of £2,732m 2007: profit before tax of £188m
Loss per share of 65.9p 2007: earnings per share of 3.5p
Adjusted earnings per share of 2.7p** 2007: 5.0p
Dividend per share for the full year 0.675p 2007: 3.15p

* Before exceptional items, amortisation and impairments of intangible assets.
** Before exceptional items, amortisation, impairments of intangible assets, and amortised cost and tax adjustments.

ITV’s Business review
The Business review explains in detail how we have performed this year and
sets out a fair review of the business, balanced and comprehensive analysis
of our performance, the use of financial and non-financial key performance
indicators to explain how much progress we have made, a description of the
principal risks and uncertainties facing the Company, and an indication of
likely future developments.

The Business review is prepared in line with the relevant provisions of the
Companies Act 2006. In preparing the Business review the Company has
had regard to the guidance issued by the Accounting Standards Board in its
Reporting Statement on narrative reporting. The Business review is intended
to provide shareholders with a greater understanding of the Company, of its
position in the markets within which it operates, and of its prospects.

In setting out the Company’s main risks and uncertainties, an indication of
likely future developments, and in other content, this report and accounts
contains statements which, by their nature, cannot be considered
indications of likelihood or certainty. The statements are based on the
knowledge and information available at the date of preparation of this
Business review, and what are believed to be reasonable judgments. 
A wide range of factors may cause the actual outcomes and results to 
differ materially from those contained within, or implied by, these various
forward-looking statements. Nor should any of these statements be
construed as a profit forecast.

ITV plc Report and accounts 2008

01

Executive Chairman’s statement

Current conditions in television advertising are 
the most challenging I have experienced in over 
30 years in UK broadcasting. Our priorities have 
changed to reflect that. 

Michael Grade Executive Chairman

Our financial results for 2008 reflect the impact 
of the economic slowdown over the second half 
of the year. Market conditions have deteriorated
further in 2009. Indeed, it is no exaggeration to say
that current conditions in the television advertising
market are the most challenging I have experienced
in over 30 years in UK broadcasting. 

The Board remains confident in the long-term
course for the business set by our content-led
strategy. However, our immediate priorities 
need to adapt to reflect the very different
economic circumstances in which we are 
operating. The Board’s focus is on ensuring 
the Company is adequately funded to 
navigate through the downturn. The ITV senior
management team is focused on our core 
business, on costs and on cash generation. 

Since this downturn began, the Board and
management have sought to anticipate and
address the challenges it poses for ITV as early as
possible. Given our reliance on advertiser funding,
we cannot fully mitigate the impact of the
recession on the business. But I am confident that
the determined and concerted action we are taking
will best position the Company beyond the current
cyclical downturn, however deep and extended it
may turn out to be.

Results
Revenues in 2008 were £2.0 billion, down 3% on 
the previous year, with strong growth in our Global
Content business offsetting a reduction in television
advertising revenues. Adjusted operating earnings
before interest, tax, impairments and amortisation
were down 32% to £211 million, reflecting the
gearing of our profits to the UK television
advertising market. 

Earnings were impacted by an impairment charge
of £2.7 billion. As is explained in detail in the notes
to the accounts, this non-cash charge reflects
advertising market decline and the uncertain
outlook for 2009 and beyond. Operating
exceptional items were £97 million, including a
provision for onerous contracts of £50 million,
reflecting the impact of the television advertising
downturn on the value of our sports commitments.
Adjusted for exceptional items and amortisation,
earnings per share were down 46% at 2.7 pence. 

Given our high operational gearing, any reduction 
in revenues has a significant impact on profits and,
even in the best of times, our advertising revenue
visibility is limited. 

During 2008, via additional financing and a 
new bond issue, we secured over £300 million 
of additional covenant-free funding. In February
2009 we secured a further £50 million of ten-year
covenant-free financing (potentially rising to 
£200 million). The Company repaid a £250 million
bond on 2 March 2009 and our next scheduled
bond repayment is not until October 2011. 
The Board will continue to evaluate all options 
to improve the strength of the balance sheet.

Dividend 
At the half year, the Board reduced the interim
dividend to 0.675 pence per share. Given the 
current economic context and the deterioration 
in prospects for advertising, the Board proposes 
that no final dividend should be paid. This is not a
decision that has been taken lightly. As is detailed
below, we have explored all avenues for maximising
cash generation and we are taking comprehensive
action, including with respect to our staff numbers,
our cost base and our assets.  

Cost review
Against this backdrop, it is imperative that every
penny of our shareholders’ investment is deployed
to deliver maximum return. To this end, during 
the year, we undertook a comprehensive review of
our costs and investment right across the Company.
That review is now complete. As a result, we will
reduce costs by £155 million in 2009, rising 
to £245 million in 2011, compared to 2008. 
Cost savings will come from a new efficiency
programme, regional news savings and from more
efficiency in our network programme investment. 

Ensuring our cost base is as efficient as possible 
is essential. In 2008, we completed a three-year
programme reducing costs across the business 
by £41 million per annum. In 2009, we will deliver
£40 million in savings in our regional services. 
We have now identified a further £50 million in
non-programming savings that will be delivered 
in 2009, rising to £70 million in 2010. ITV will
become a leaner, fitter and simpler business.

ITV plc Report and accounts 2008  Executive Chairman’s statement

02

In 2008 we invested more than 50% of our total
revenues in programming, with the majority of 
this investment focused on ITV’s unique selling
point, original UK production. Calibrating our
investment in network programming at the right
level is critical to maintaining our market-leading
position. We are determined to improve the
efficiency of our programming spend to deliver 
an increased return on our investment. In 2009, 
our network programme investment will be reduced
by £65 million year-on-year, with a focus on existing
programming stock to limit our cash spend. 
Beyond the 2010 World Cup year, with a reduced
level of committed programming, we will deliver a
further reduction in schedule costs of £70 million. 

We will still be investing around £1 billion in
programming in 2009, more than our two nearest
commercial competitors combined. Our audience
share target will not change: we are seeking to
maintain a share of commercial impacts across 
our channels of at least 38.5% through to 2012. 
The schedule for 2009 is a strong one, including
Britain’s Got Talent, Coronation Street, I’m A
Celebrity, The X Factor, Law & Order: UK, Dancing 
On Ice, Emmerdale, Wild at Heart, live Champions’
League, FA Cup and England football matches and
many more returning series and new programmes.
To date in 2009, we are delivering 5% more
commercial impacts year on year across our
channels with our share running above 40%. 

Progress in 2008 
In a difficult market, there were significant
developments in each of our main business
segments during the year. As well as holding their
audience once again, ITV channels held their share
of UK television advertising revenues for the first
time in over 25 years. Our Global Content business
delivered strong revenue growth outside ITV in the
UK and internationally. Online, our average unique
users were up by 30% and itv.com secured 86
million video views. 

We also made significant progress on a number 
of important strategic initiatives. We successfully
launched Freesat with the BBC, which included a
high definition ITV service. We have partnered with 

the BBC and BT to develop a new standard for
delivering itv.com and other online video services 
to the television. We secured deals to provide ITV
programmes to a number of open and closed Video
on Demand (VoD) platforms.

Regulation
We have long argued that ITV labours under an
over-burdensome regulatory regime. In essence, ITV
is paying substantially more for its licence – in cash
and programming kind – than is economically
justified. With the onset of recession, there is some
evidence that Government and regulator accept
this and there have been some significant positive
developments.  

The Office of Fair Trading is expected to make 
its final recommendation to the Competition
Commission on possible reform of Contract Rights
Renewal in the spring. Our expectation is that this
process should complete ahead of the next trading
round for 2010 contracts. Ofcom’s second public
service broadcasting review has confirmed approval
for modernising ITV’s regional services, with
Government considering proposals for further
reform beyond 2010. 

In January 2009, the Competition Commission
blocked Project Kangaroo, the proposed online
archive service which ITV, BBC Worldwide and
Channel 4 had jointly developed. We were
disappointed that we could not launch a service
which promised considerable benefits to online
users and increased competition with the
substantial established online players in this new
market. However, we do not want there to be any
further delay in exploiting the ITV archive online via
itv.com and we will not be appealing the decision. 

As UK households have migrated to digital, there 
has been a massive influx into the market of digital
advertising impacts. Add to this the continuing
regulatory restrictions governing the commercial
television market and the result has been significant
deflation in airtime pricing, which the economic
downturn has exacerbated. Uncorrected, the risk is
that high levels of investment in UK originated
content may become unsustainable in the
commercial sector.

ITV plc Report and accounts 2008  Executive Chairman’s statement

03

Inevitably in a tough market, the focus is on 
the road immediately ahead. However, we are 
not losing sight of the prize of returning ITV to
long-term growth.

The financial disparity between the three free-to-air
commercial public service broadcasters – ITV1,
Channel 4 and five – versus the publicly-funded
BBC and the dominant subscription player, Sky, is
increasingly stark – and the political and regulatory
debate around the future provision of public service
broadcasting needs to move on urgently to
practical solutions.  

Targets
The weakening of the television advertising 
market makes the case for building our business
beyond Broadcasting even more compelling. 
Our content-led strategy remains right for ITV. 

However, we must align our objectives to the
market conditions in which we are now operating.
Across ITV we are focusing on our core assets and
capabilities, on costs and on cash. In Global Content
and Online in particular this shift in emphasis has
implications in terms of our strategic targets. 

In Global Content, we entered into a number of
small-scale production acquisitions, investments
and partnerships during 2008. However, we have
not judged it prudent to pursue the further
substantial production acquisitions we envisaged 
in our 2007 strategic plan. The outlook for organic
revenue and profit growth has also become more
challenging, as the commissioning budgets of 
ITV and other advertising-funded broadcasting
customers worldwide come under pressure. 

Online, given the rapid progress itv.com has made,
we are confident that by focusing on delivery of 
ITV content online we can become a market leader
in long-form broadband video. We are therefore
targeting our online investment and resources on
delivering ITV programmes via itv.com and VoD.
Friends Reunited remains a highly profitable and
successful online business, but our new strategic
focus on streamed video does not play to its
strengths and we will look to dispose of the
business when the time and the price are right. 
ITV Local will be closed as a stand-alone business
and we will seek to dispose of the associated 
Scoot business. 

Despite the challenging market, we will continue to
seek growth in our Global Content and core Online
revenues. However, the revenue targets previously
set for 2012, which assumed modest, but positive
growth in UK television advertising, are no longer
appropriate. We will maximise value for our
shareholders by focusing on our cost saving
programme and cash generation as we await 
an economic upturn.

The Board
We have further strengthened the Board and the
management team during the year, with Andy
Haste joining as a non-executive director in August
and Ian Griffiths joining the Company as Group
Finance Director in September. Sir Brian Pitman
retired from the Board in May 2008, having served
as a director of ITV plc from its creation, including 
a period as Chairman. I would like to record my
thanks to Sir Brian for his contribution to the
Company. 

Summary
These are tough times for the UK economy and 
for ITV. We are tackling the dual challenge of the
transition to digital and a substantial deterioration
in the economic outlook. This means reshaping 
the Company, taking costs out and, in the process,
reducing staff numbers significantly. However
painful that process is, it is essential for ITV’s 
long-term health. I would like to thank all those
affected for their efforts on behalf of the Company. 

Inevitably in a tough market, the focus is on 
the road immediately ahead and ensuring that 
the Company is strong enough to endure the 
short-term challenges it faces. However, we are 
not losing sight of the prize of returning ITV to 
long-term growth. We need to continue with the
good progress we have been making in our core
broadcasting business, delivering a high quality
schedule attractive to UK audiences and advertisers.
We need to strengthen further our position in
content and online. I am confident we will then 
be well positioned to take full advantage of the
economic upturn when it comes. 

Michael Grade Executive Chairman

04

ITV plc Report and accounts 2008

Our business

Our content-led strategy seeks to leverage a
uniquely powerful combination of assets: our mass
broadcast channels; the content we create and
own; and a rapidly developing online business.

Broadcasting
ITV1 is the UK’s largest commercial television channel in terms of
audience share and advertising revenues. ITV invests around £1 billion 
per year in network and regional content, funded by advertising and
sponsorship revenues. ITV’s digital channels, including ITV2, ITV3 and ITV4,
are growing their audiences and revenues. SDN, ITV’s wholly owned digital
terrestrial television multiplex operator, leases out capacity to channel
operators on the UK’s largest broadcast platform, DTT.

Global Content
Global Content comprises ITV Studios, ITV’s international production
companies and ITV Global Entertainment. ITV Studios produces
programmes for ITV channels and for other UK broadcasters. ITV’s
production companies in the US, Germany, Australia and Sweden 
produce original programming for major international broadcasters. 
ITV Global Entertainment generates revenues by distributing ITV and
third-party programming internationally, and through the sale of 
DVDs and merchandise associated with ITV and third-party programmes.
Around half of Global Content revenues in 2008 were generated by 
sales to ITV. 

Online
Online, ITV is focused on video services delivering ITV programming via 
the personal computer and – increasingly – directly to the television set.
itv.com includes ITV Player, which allows users to access catch-up and
watch clips from the best ITV programmes, all supported by advertising.
As PC and TV-based services converge, itv.com is coming of age as a digital
channel in its own right. 

R

R

R

ITV plc Report and accounts 2008

05

Update on progress

Our strategy 
is driven by content

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Strong broadcast channels
In 2008, ITV’s family of channels held its audience share 
once again and maintained its share of the television
advertising market for the first time in over two decades. ITV
channels accounted for over 40% of viewings of UK television
advertisements.

With the television advertising market declining by 5% in 2008
and continuing to be weak into 2009, ITV is seeking to increase
the efficiency of its programming investment. Across network
and regional programming, ITV will reduce its programming
investment by £65 million year-on-year in 2009. However ITV
is not adjusting its audience share targets. We continue to aim
for ITV channels to deliver at least 38.5% of viewing of UK
television commercials through to 2012.

R Continue to develop ITV1’s strategy for peak-time, which
attracts the majority of our viewing and advertising.

R Increase the efficiency of our network programme spend 

to allow reductions in cost without impacting 
on-screen performance.

R Modernise ITV’s public service remit to ensure that the costs

and benefits are aligned for the long term.

R Work to reform the Contract Rights Renewal remedy which

applies to the sale of ITV1 advertising airtime.

R Future-proof Freeview and Freesat to ensure the free-to-air

platforms on which ITV performs best are as strong as possible.

R Consider options for the successful and profitable 

SDN business.

Content-led growth
External Global Content revenues grew by 25% in 2008, with
production for other UK and international broadcasters up
strongly. However, with television advertising under pressure 
in the UK and internationally, the outlook for 2009 is weaker. 

In such a context, ITV’s previously stated revenue growth
target for 2012 is no longer appropriate. However ITV will seek
to continue the organic revenue growth delivered in 2008. ITV
will also continue to consider targeted production acquisitions,
as recently with Silverback and Imago; investment in
independent producers, as seen with Carbon Media and
Crackit; and innovative production partnerships, as recently
agreed with Fox, Shine and 19 Entertainment.

R Focus on winning profitable ITV commissions in internationally 

high value genres. 

R Ensure greater secondary exploitation opportunities across 

a higher proportion of ITV commissions.

R Continue to expand distribution of ITV and third-party

programming and formats across our territories and beyond.

R Focus on growing revenues organically and via targeted

acquisitions and partnerships.

R Invest in development of innovative new programmes 

and formats.

R Retain and invest in great creative talent.
R Maintain cost discipline throughout the business.

Focus on online video
Online, itv.com has enjoyed very strong rates of growth in
terms of unique users and video views. itv.com advertising
revenues increased by over 60% in 2008, with video advertising
revenues in particular growing rapidly throughout 2008.

Reflecting ITV’s increased focus on delivery of ITV
programming online, our Online business was editorially
integrated with ITV’s broadcast channels in late 2008. With the
online whitespace advertising market under pressure and ITV
focusing on online video, ITV has taken the decision to close
ITV Local as a stand-alone business and to dispose of the
successful Friends Reunited business.

R Continue to invest in establishing and developing new 

means of delivering ITV content to growing online audiences.

R Develop itv.com as a premium VoD entertainment site.
R Exploit our catalogue to deliver ITV programmes via open 

and closed VoD services.

 
 
06

ITV plc Report and accounts 2008

Market context

With the transition to digital and the economic
downturn, the competitive pressures are intense.
However, the opportunity for content-led 
growth remains. 

John Cresswell Chief Operating Officer

As the UK’s leading commercial producer
broadcaster, ITV competes across a range of
markets. In a fiercely competitive commercial
broadcasting market ITV delivers around 40% of all
UK commercial impacts – individual viewings of 30
second commercials. ITV is the largest commercial
production company in the UK, producing over half
of ITV1’s original programming, but earning around
half its production revenues outside ITV. Online,
itv.com provides viewers with another channel to
view ITV content and advertisers another means 
of reaching consumers. 

Over the last decade, the transition to digital has
meant all established media, including television,
have been under constant pressure. In the second
half of 2008, the digital transition was eclipsed as
the dominant trend by the sharp global economic
slowdown. Investment in advertising is particularly
sensitive to declines in corporate profitability and
sentiment. No media sector – including content
production and online – is insulated from the
impact of the downturn. 

Amidst these significant economic and
technological changes, there have been some
positive themes. Individual levels of television
viewing have remained robust. Indeed, a number of
“event TV” programmes have grown their audience
year-on-year. Consumers’ appetite for the shared
experience of compelling broadcast content
remains undiminished. Beyond the digital transition
and the current economic downturn, our view
remains that the path to recovery will be 
content-led. 

Broadcasting 
Television viewing has remained relatively stable
over the past 15 years with the average adult
watching almost four hours of television a day. 
In 2008, average adult viewing levels actually
increased by around 3% or seven minutes per day.
The average home now owns 2.4 television sets 
and there are around 500 television channels
available to consumers in the UK. There are three
main public service broadcasters – the BBC, ITV and
Channel 4 – but the vast majority of channels are
fully commercial. 

By the end of the year, around 90% of UK homes
had access to digital television on at least one set.
The remaining 10% of UK homes will switch to
digital over the next four years. The full digital
switchover process started in the ITV Border region
in November 2008 and moves on to Westcountry
and Granada in 2009. 

Digital terrestrial television (DTT) continues to 
be the UK’s most popular multichannel platform
with around 40% of primary television sets now DTT
enabled. 12 million Freeview DTT devices were sold
during the year. Over 70% of all UK sets now have
digital access, including the majority of all second
sets. On the back of this success, Freeview capacity
remains a sought-after commodity for
broadcasters. 

Sky’s digital satellite service is the UK’s second most
popular platform with around 35% of primary sets.
Cable accounts for around 13% of primary sets and
subscription-free digital satellite (including Freesat)
for 2%. Freesat was launched in May 2008 and
taken up by 200,000 UK homes by the end of the
year. Freesat increases the availability of free-to-air
digital television, via digital satellite, with 140
television and radio channels, including high
definition (HD) services from the BBC and ITV. 

ITV plc Report and accounts 2008  Market context

07

Penetration of UK television platforms 

Free-to-air platforms
       Freeview 
       (including Top-Up TV)
       Freesat
       Analogue Terrestrial

Pay platforms
       Cable
       Pay Satellite

Note: Excludes ADSL homes. Freesat includes Freesat from Sky. 
Source: Ofcom, September 2008

The transition to digital has continued to erode 
the audience shares of the five main terrestrial
channels – BBC1, BBC2, ITV1, Channel 4 and 
five – all of which experienced audience share
reductions in 2008. However this has been
mitigated by continuing growth in audiences 
on their affiliated digital channels and the main
free-to-air broadcasters maintain a significant 
share of UK viewing. In 2008, the main free-to-air
broadcasters’ channel families accounted for 
74.4% of total UK viewing (2007: 74.8%). 

Despite overall levels of viewing remaining stable, 
a rising proportion of UK viewing is of commercial
channels as the BBC loses share. Within commercial
television, more viewing is taking place on digital
channels, which are permitted to carry an average
of nine minutes of advertising per hour (compared
to seven minutes for ITV1, Channel 4 and five). 
As a result, the volume of commercial impacts
continues to increase. In 2008, the total volume 
of impacts rose by 6% (2007: 5%). 

Overall UK advertising declined by around 2% in
2008 to £12.4 billion. However, excluding online,
where strong growth continued, advertising on
traditional media declined by 7%. 

Despite a flat first half, total UK television
advertising was down 5% across the full year to 
£3.3 billion. Nonetheless, television remains the
largest source of display advertising revenues,
accounting for around 40% of the total UK display
advertising market (excluding classified). 

With spending on total television advertising down,
but commercial impacts up, the price of television
advertising declined significantly during the year.
As well as macro-economic weakness, this
deflationary trend has been linked to the impact of
the digital transition and Contract Rights Renewal.

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Global Content
The UK production market remains intensely
competitive with a large number of independent
producers, such as Endemol and Shine, competing
with a handful of integrated producer broadcasters,
notably ITV and the BBC, and other production
companies not classified as independents, such 
as Fremantle. With consolidation in the sector
continuing, there is an increasing divide between
the larger production companies – including the
BBC, ITV, Endemol, Fremantle and All3Media – often
diversified across a number of genres, and a large
number of smaller production companies, which
may specialise in a single genre. 

On the commissioning side, the BBC, ITV, Channel 4
and five between them account for around 90% of
original commissions by UK channels. The BBC and
ITV both produce a large proportion of their original
programming in-house. Channel 4 is prevented by
statute from producing programming. 

2008 was a challenging year for the UK market. 
The three largest commissioners of original
programming are under varying degrees of
pressure. The BBC has the very significant benefit 
of a guaranteed income, albeit that the current
settlement provides for only sub-inflation licence
fee growth over the period to 2012. In response 
to commercial pressures, Channel 4 cut its
programming budget by £25 million, or around 
4% in 2008, and has warned over similar scale cuts
to come in 2009. Across its channels ITV increased
its programming budget in 2008, but is reducing 
its spend in 2009. With films, acquired series, sport
and news committed under long-term contracts,
original programme commissions come under
particular pressure when reductions are made 
to programme budgets. 

 
 
ITV plc Report and accounts 2008  Market context

08

Major channels’ spend on UK commissions (£m)

800

700

600

500

400

300

200

100

0

ITV1

BBC1

BBC2

Channel 4

five

Source: Ofcom, based on 2007 spend

Notwithstanding pressures in the UK, international
demand for programming from UK and European
producers remained strong in 2008. A large number
of the best performing programmes on US network
television are produced by non-US producers, such
as ITV, Fremantle and Endemol. International
producers are increasingly seeking to roll out
successful formats across multiple territories to
maximise revenues and defray costs. However, 
the economic downturn will impact demand for
original production from international broadcasters.
With their own advertising revenues falling,
commissioners can be expected to put downward
pressure on producers’ prices and margins. In some
cases, acquired programming may become a more
attractive alternative to original commissions. This
in turn may create opportunities for international
distribution companies.

Online 
UK online advertising revenues increased by 18% 
to £2.8 billion in 2008, according to Advertising
Association data. The majority of online revenues
come from “search” advertising (such as Google 
and other search engines) where revenues increased
by 20% to a total of £1.6 billion. Online display
advertising increased by 12% to £579 million and
online classified advertising by 20% to £595 million.
Online now accounts for 23% of all advertising
spend in the UK, up from 19% in 2007. 

Whilst online advertising revenues continued 
to increase over 2008, supply of online display
advertising inventory – in particular “white space”
banner advertising – has grown very rapidly, putting
downward pressure on prices. 

The proportion of homes accessing the internet 
via a broadband connection continues to grow. 
Over 90% of internet users in the UK now use
broadband and 60% of UK households now have a
broadband connection. With more homes enjoying
faster broadband connections – with 50Mb services
available in some areas – demand for online video
has grown. A year after its full launch, the BBC 
was recording around 1 million video views via its
iPlayer service every day. BARB data showed a 
77% year-on-year increase in the number of 
people watching television content online. 
There is evidence that online advertising revenues
are gravitating to such high-quality services, rather
than user-generated content. In the US, the Hulu
online video service has been forecast to be on
course to match YouTube’s advertising revenues in
2009, despite the latter’s considerably larger reach. 

Virgin, BT and Sky have all now established VoD
services available to their subscribers. Such services
include content provided by established
broadcasters, such as the BBC, ITV and Channel 4.
An emerging trend is the convergence of online
video services with VoD, with the BBC iPlayer and
the ITV Player services now available to Virgin
subscribers via the television. 

The social networking market continued to expand
during the year. Facebook reached over 200 million
monthly unique users and 80 billion monthly page
views globally, the majority outside the US. 
Other major social networking sites include Bebo,
MySpace, LinkedIn and Friends Reunited. 

compelling content

R

ITV plc Report and accounts 2008

10

x Demons

x Paris Hilton’s British Best Friend

ITV plc Report and accounts 2008

11

x Ant & Dec’s Saturday Night Takeaway

ITV plc Report and accounts 2008

12

x Harry Hill’s TV Burp

x Martin Clunes: A Man and His Dogs

ITV plc Report and accounts 2008

13

x Live Football

x The X-Factor

ITV plc Report and accounts 2008

14

x Law & Order: UK

ITV plc Report and accounts 2008

15

x The Colour of Money
x

x Billy Connolly: Journey to the Edge of the World
x

x Coronation Street

R
R

attracting audiences
attracting advertisers

ITV plc Report and accounts 2008 

17

Operating review

In 2008 we made operating progress across
Broadcasting, Global Content and Online. However,
no part of our business is immune from the impact
of the economic downturn. 

We made operational progress across all of 
our key business segments during the year.
However no part of our business is immune from
deteriorating market conditions and we have had
to adapt our priorities accordingly. We remain
confident that ITV’s strategy as an integrated
producer-broadcaster will deliver long-term growth,
driven by our ability to build strong programme
brands. However, given the economic backdrop, our
immediate focus is on the performance of our core
business, tight control of costs and cash generation.

Across our key business segments – Broadcasting,
Global Content and Online – we made some
significant changes in structure and personnel
during the year. We are confident we have in place
the right team with the right strategy to lead 
the business through the uncertain times that 
we are in.

Broadcasting continues to be the primary driver of
the Company’s revenue delivering over 80% of total
external revenues in 2008. The Broadcast segment
incorporates all our advertising funded television
channels. Peter Fincham joined us during 2008 
and is Director of Television, Channels and Online,
responsible for commissioning and scheduling
across all the ITV channels. Rupert Howell, Managing
Director, ITV Brand and Commercial, is responsible for
sales and marketing across all our channels.
Broadcasting also incorporates our wholly-owned
digital terrestrial multiplex SDN. 

Our Global Content segment is led by Managing
Director Lee Bartlett who was appointed during 
the year. Our distribution and merchandising arms
have been integrated as ITV Global Entertainment
and our production operations in the UK have been
re-branded as ITV Studios. 

Online our core asset is itv.com. Towards the end of
the year we editorially integrated ITV’s online and
interactive assets with the broadcast channels that
increasingly provide them with their content and
cross-promotion. 

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At the start of the year, ITV’s “other” segment
included the cinema advertising business, Carlton
Screen Advertising. The major operations of this
business were disposed of during the year, consistent
with ITV’s programme of non-core disposals. 

Key operational developments in our major
segments are set out in the following sections. 

Given the economic context, we have pressed for
more urgent regulatory reform to lighten further
ITV’s regulatory burden and deliver more flexibility.
Further detail of the progress we have made is also
provided below. 

Running the business as efficiently as possible has
become an even greater priority and we have set
out challenging cost savings targets. Further detail
on our cost savings programmes, together with an
update on market conditions in 2009, is provided
under the Forward Look section.  

Broadcast

Our Broadcast revenues were down 5%, 
reflecting a 4% reduction in television advertising
revenues and a reduction in revenue from 
programme-related premium rate telephony.
Operating EBITA was down 43% to £140 million,
reflecting the gearing of segmental profits to
television advertising and a small increase in
programme costs.

On screen the turnaround in performance in ITV’s
channels, which began in 2007, continued. Having
maintained audience share across the family of 
ITV channels for the first time since the early 1990s
in 2007, ITV once again delivered a stable audience
share performance. ITV family audience share was
held at 23.2%. 

Furthermore, although the advertising market 
was weak, ITV started to translate on screen
performance improvements into revenue share
gains. Indeed, for the first time since the early
1980s, ITV held its share of the television advertising
market year on year. ITV’s share of the market
across 2008 was 43.8% (2007: 43.6%). ITV1
advertising fell by 8% to £1,127 million, but
advertising on ITV’s digital channels increased by
16% to £242 million. Sponsorship revenues were
£58 million (2007: £56 million). 

 
 
ITV plc Report and accounts 2008  Operating review

18

Year-on-year change in ITV share of UK TV advertising revenues

0%

-1%

-2%

-3%

-4%

-5%

-6%

-7%

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

Source: ITV estimate

ITV channels delivered 4% more commercial
impacts in 2008 than the previous year. However,
with the total volume of impacts across the market
growing slightly ahead of this, ITV family share of
commercial impacts was slightly down at 41.0%
(2007: 41.7%). ITV’s long-term objective remains 
to maintain a share of commercial impacts across
its channels of at least 38.5% through to 2012. 

ITV1 
ITV1 remains the UK’s largest commercial channel.
In 2008, ITV1 achieved an audience share of 17.2%
(2007: 17.9%), more than twice the share of ITV1’s
nearest commercial rival, Channel 4. Across peak
viewing hours, ITV1 remains the UK’s most popular
channel with a share of 23.9% (2007: 25.3%), slightly
ahead of BBC1 with 23.4%. 

ITV1 delivered 1% fewer commercial impacts 
in 2008 than the previous year across all adults. 
For upmarket ABC1 viewers, ITV1 impacts increased
year-on-year by 1%. Whilst impacts for younger 
16–34 year old viewers fell by 1% for ITV1, both
Channel 4 and five suffered greater losses. 

The volume of impacts ITV1 delivers determines 
the price paid by advertisers for their inventory.
However, under the Contract Rights Renewal
mechanism, ITV1’s share of commercial impact
decline is a crucial determinant of the channel’s
revenue performance the following year.

In line with this, ITV1 advertising revenues in 2008
benefited from the channel’s relatively low share 
of commercial impact decline in 2007 (down 3%). 
In part this reflected the exceptional impact in 2007
of a reduction in children’s programming during
weekday afternoons, the launch of Britain’s Got
Talent and the Rugby World Cup. 

In 2008 ITV1’s share of commercial impacts fell to
30.0% from 32.0% in 2007. This reflects continuing
growth in impacts across the market, which were up
6% year on year. This resulted from increased digital
penetration and the shift of viewing to commercial
digital channels, including ITV’s own.

ITV1 relaunched its evening schedule in January
2008. Under the new schedule, the weekends 
have been more focused on entertainment, 
with drama concentrated on weekday evenings.
There has been a fresh emphasis on comedy, 
with successes including Benidorm and Harry Hill’s
TV Burp. Whilst there have been some successes,
including The Fixer, Wired and Place of Execution,
midweek drama at 9.00 pm did not perform as
consistently as had been hoped during 2008. News
At 10 returned to the ITV1 schedule as part of the
new schedule changes. Whilst performing strongly 
from an editorial perspective, its ratings reflect an
inconsistent viewing inheritance from the preceding
programmes and the established audience for the
BBC1 alternative. 

ITV1’s main entertainment programmes delivered
very strong performances in 2008. ITV1 broadcasts
the four biggest entertainment shows on
commercial television: The X Factor, Britain’s Got
Talent, Dancing on Ice and I’m a Celebrity. The X
Factor and I’m A Celebrity both enjoyed substantial
year on year audience growth. Following its debut in
2007, Britain’s Got Talent returned as an extended
series and the 2008 final secured 13.9 million
viewers and a 56% share (2007: 48%). 

ITV’s big soaps continued to attract large audiences
with Coronation Street and Emmerdale averaging
9.5 million and 6.9 million viewers respectively
(2007: 10.1 million and 7.5 million respectively).
Coronation Street ranks as the top performing soap
on any channel with its best episode of the year
pulling in 13.0 million viewers (2007: 13.1 million). 

2008 was another excellent year for premium live
sport on ITV. The UEFA Champions’ League Final
between Manchester United and Chelsea attracted
an audience of 10.1 million and a share of 43%, the
best performing sports programme on any channel
in the year. Despite the lack of a home team in the
tournament, coverage of Euro 2008 attracted large
audiences. In March ITV contracted to show
Champions’ League games for four further seasons
from autumn 2009. With the start of the new FA
contract in late 2008, ITV is now the home of live
free-to-air football with Champions’ League, FA Cup
and selected England games. 

ITV plc Report and accounts 2008  Operating review

19

Programmes delivering mass audiences by channel

       ITV1            Channel 4            five

1,800

1,600

1,400

1,200

1,000

800

600

400

200

0

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3m+

5m+

10m+

Source: BARB/Infosys, Individuals, All time, Jan-Dec 2008, C4 Total = C4 / C4+1, programmes 
over 10 minutes duration.

The long-term health of ITV1 depends on our ability
to launch successful new shows. In 2008, ITV1
introduced a number of successful and innovative
new shows, including Headcases, Martin Clunes:
One Man and His Dogs, and The Fixer. However as
audiences fragment, breaking big shows in their
first series is becoming more challenging. ITV1
launched 18 new shows in 2008 which secured
audiences in excess of five million viewers (2007: 23
new shows). Into 2009, a number of significant
commissions made during 2008 are being screened,
including Demons, Whitechapel, Unforgiven, Above
Suspicion and Law & Order: UK. 

Despite increasing digital competition, we have
ensured that, across all genres, ITV1 remains the
place advertisers go to for consistent delivery of
mass audiences. ITV1 played five of the top ten
programmes on any channel in 2008 (four in 2007).
The 475 biggest audiences on commercial
television in 2008 were all delivered by ITV shows
(2007: 290). 99% of commercial programmes
attracting more than five million viewers were
shown on ITV1, rising to 100% of audiences over 
ten million viewers (see graph above). 

ITV digital channels 
ITV’s digital channels had another strong year in
2008, with a total share of viewing across the
channels of 4.8%, up 20%. ITV2, ITV3 and ITV4 
are all top ten digital channels based on adult 
share of commercial impacts, with ITV2 and ITV3
occupying the top two slots. The combined share 
of commercial impacts delivered by ITV’s digital
channels was 8.8% (2007: 7.3%). 

ITV2 increased its impacts by 19% across the year.
As well as being the UK’s biggest digital channel in
terms of adult share of commercial impacts, ITV2 is
the second biggest for 16–34 year old viewers. With
a 16–34’s share of impacts of 5.8%, ITV2 is closing
the gap on five, which delivered a 6.6% share, in line
with our stated aim for ITV2 to overtake five in this
demographic. 

Ratings successes on ITV2 included Britain’s Got
More Talent, Xtra Factor, Katie and Peter: The Next
Chapter and Ghosthunting with… The UK launch of
Bionic Woman pulled in 3.0 million viewers making
it the channel’s best performing programme ever. 

In share of viewing terms, ITV3 was the UK’s third
largest digital channel in 2008 with a share of 1.6%
in multichannel homes. ITV3’s schedule is targeted
at an older audience, with a heavy focus on drama.
The channel delivered 35% more impacts across 
the year. High performing programmes include
Midsomer Murders, Lewis, Agatha Christie’s Poirot
and Inspector Wexford. 

Boosted by an extension in its hours of transmission,
ITV4 impacts increased by over 60% and the
channel’s share of commercial impacts increased 
by over 50%. ITV4 continues to target male viewers
with a schedule featuring a wide range of sport.
Highlights included ITV4’s largest ever audience of
1.8 million viewers for the Champions’ League live
coverage of Manchester United v Aalborg. 

ITV’s children’s channel, Citv, held its audience 
in 2008 and grew its revenues by over 50%. 
Men & Motors, the smallest ITV digital channel, 
is not available in DTT homes and suffered some
audience and revenue decline during 2008.  

Brand
A significant project during the year focused on
ITV’s brand architecture, establishing the new brand
values and positionings for the most important
brands in the ITV portfolio. 

The purpose of any brand is to influence
consumers’ decision-making. In the case of ITV1, 
a strong brand will help motivate viewers to watch
ITV1 rather than any other channel. The health 
of the brand is tracked over time through regular
measurement of viewers’ association between 
the channel, competitor brands and key drivers 
of television viewing. This measure of brand health
has been adopted by ITV as its main marketing KPI. 

 
 
ITV plc Report and accounts 2008  Operating review

20

Global Content revenues (£m)

       2007            2008

350

300

250

200

150

100

50

0

ITV Studios – 
ITV

ITV Studios – 
Non-ITV

International
productions

Global
Entertainment

Note: Includes internal ITV revenues.

Based on the work undertaken in 2008, ITV1 runs
second to BBC1 in terms of brand health, but is 
well ahead of its key commercial competitors,
Channel 4 and five. Over the last quarter, ITV1
achieved a brand health score of 34% compared 
to 40% for BBC1, 24% for Channel Four and 15% 
for five. As one of ITV’s key performance indicators,
this measure will be closely tracked going forward,
with our ambition being to maintain – and
strengthen – our position. 

SDN and platforms 
The digital terrestrial multiplex operator, SDN, 
which is wholly-owned by ITV, delivered a strong
performance in 2008. SDN earns revenues by
leasing out capacity on the DTT platform to
channel providers on long-term contracts. SDN
holds that capacity under a licence from Ofcom
which runs to 2010 and can be renewed to 2022.
No licence fee is payable until the end of 2014 at
the earliest. 

With no major new contracts due to come into
effect in the year, revenues were down 8% on 
2007 at £33 million. However, a contract for a 
new channel was agreed from early 2009 and 
a tenth video stream will be available from 2009,
which should have a positive impact on future
revenues. Other channels carried on the SDN
multiplex include QVC, five and Citv. In early 2009,
ITV confirmed that it is considering future options
for SDN. 

In early 2008 ITV and the BBC launched Freesat, 
a service providing free-to-air access to digital
satellite, including HD services from the BBC and
ITV. ITV launched its first HD offering in June prior
to Euro 2008. ITV HD is a free red-button service
available exclusively to Freesat customers, and
offers selected sporting events, movies and dramas. 

Global Content 

Global Content revenues grew by 10% in 2008 
to £622 million (2007: £564 million). Internal ITV
commissions were down slightly at £316 million
(2007: £320 million) and revenues from other 
UK broadcasters, international production and
international distribution grew strongly to reach
£306 million (2007: £244 million). 

Operating EBITA before exceptional items for the
year was flat at £90 million (2007: £90 million).
Profits remained flat, despite the revenue increase
as a number of positive one-offs from 2007 
(such as The Queen) did not recur, a number of 
well-established ITV-produced programmes were
not re-commissioned and a higher proportion of
revenues was accounted for by new, lower margin,
international commissions. Offsetting this, profits
benefited from a new deal for Coronation Street
and Emmerdale, more closely reflecting their 
value to the ITV1 schedule. There were also a
number of provision releases which will not recur 
in future years. 

ITV Studios remains the largest single provider 
of original ITV programming securing around 50% 
of ITV1 commissions over the year. Six of the 
top ten programmes shown on ITV1 in the year
were made by ITV Studios (2007: six out of ten).
These programmes included core series such as
Coronation Street, Emmerdale, Dancing on Ice, 
I’m a Celebrity and Lewis. New programmes in 2008
included Headcases, Who Dares Sings and We Are
Most Amused. 

Into 2009 there are a number of new shows
produced in-house in the ITV1 schedule, including
Billy Connolly: Journey to the Edge of the World
and the return of The Krypton Factor. Following 
the success of One Man and His Dogs in 2008, a
new Martin Clunes fronted series, Islands of Britain,
has been commissioned for 2009. Producer 12 Yard,
acquired by ITV in December 2007, secured its 
first commission for ITV with game-show The Colour
of Money. 

Britannia High was an innovative first 360 degree
ITV Studios commission from ITV1, which was
broadcast in the autumn. Whilst the musical drama
did not deliver anticipated audience levels, its
development included all areas of Global Content –
including ITV Studios and ITV Global Entertainment
– together with Broadcasting and Online working
closely to seek to devise a programme with
maximum revenue potential in the UK and beyond.
Inevitably not all such ideas will work, but ITV is
confident that such continuing collaboration will
deliver more positive results over time. 

ITV plc Report and accounts 2008  Operating review

21

2008 itv.com unique users and video views

16,000,000

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0

       itv.com unique users            itv.com video views

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Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Source: Omniture, itv.com.

Beyond internal commissions for ITV, ITV Studios
continued to produce a number of successful 
shows for other UK broadcasters. For the BBC, 
ITV produced University Challenge and Eggheads.
Channel 4 re-commissioned Countdown for a
further two years. 

2008 was a very successful year for our international
production business with revenues growing by over
50%. Granada USA productions included Hell’s
Kitchen for Fox and The Chopping Block for NBC. 
In Germany, we delivered programmes to RTL, 
Vox and Pro7 including local versions of I’m A
Celebrity and Come Dine With Me. International
distribution and merchandising revenues were up 
8% at £123 million (2007: £114 million). 

Given the economic outlook, ITV did not make 
any further substantial production acquisitions
during 2008, but has made a number of smaller
“seed-corn” investments in the UK and
internationally. ITV took a 25% equity stake in a
new UK independent production company, Crackit
Productions and, in early 2009, took a 25% stake in
another UK independent producer, Carbon Media.
Internationally, ITV acquired Scandinavian
independent producer, Silverback. ITV also took 
a minority stake in Electric Farm Entertainment 
LLC in the US and a 51% stake in German producer
Imago TV. In line with our stated ambition to fund
new ways of working with the independent sector,
in 2009 we have announced co-production deals
with Shine and 19 Entertainment.

Via Global Content, ITV has a growing ability to roll
out successful formats across multiple international
territories. For example, Come Dine With Me was
developed by ITV Studios for Channel 4 in the UK.
The programme started as a daytime show and
became so successful that Channel 4 has moved 
it to peak and ITV Studios developed a celebrity
version. Granada Germany produces the local
version – Das Perfekte Dinner– for VOX in Germany.
ITV Global Entertainment has sold the format in
France, Spain, Hungary, Croatia and the
Netherlands. Shortly after its acquisition in 2008,
Silverback was commissioned to produce a version
in Sweden. 

ITV Studios received 61 awards in 2008 (2007: 117
awards), including three Golden Globe awards, a
BAFTA Television Award, an RTS Programme Award
and British Soap Awards. 

Online 

ITV continued to develop its online services in 2008,
attracting significantly increased traffic. However
the weakening of the advertising market over the
course of 2008 and the delay, and ultimate
blocking, of the launch of the Kangaroo joint
venture meant that revenue growth was limited
and losses increased to £20 million (2007: losses of
£12 million). However as online audiences build, it 
is clear that online is becoming a vital part of ITV’s
distribution mix and an important investment for
the future. 

itv.com continues to grow and attracted increasing
numbers of users following its relaunch in 2007.
Monthly unique users averaged 6.5 million, a 30%
increase from 2007. In November 2008, unique
users reached a record 9.4 million and itv.com was
ranked by Comscore as the UK’s 5th most popular
entertainment site. 

Video views increased rapidly across the year with
86 million video views served in total. Towards the
end of the year, itv.com’s catch-up and archive
service was relaunched as ITV Player including
improved functionality. Online video advertising
continues to command a significantly higher cost
per thousand than other online advertising. 

In November 2007 ITV announced Kangaroo, a
three-way joint venture with BBC Worldwide and
Channel 4 to launch an online video archive service.
The joint venture was referred to the Competition
Commission during 2008 which delayed, and
ultimately blocked, the launch of the proposed
service. The Competition Commission blocked the
joint venture in February 2009 which means it
cannot be launched. ITV will now focus its online
archive delivery on the successful itv.com site. 

 
 
ITV plc Report and accounts 2008  Operating review

22

ITV announced agreements to allow BT Vision and
(in early 2009) Virgin Media’s combined 3.5 million
subscribers access to hundreds of hours of ITV
content via their televisions on an on-demand basis.
A partnership with iTunes saw over 260 hours of 
ITV programming becoming available for paid-for
download, with more to follow. 

Friends Reunited delivered around half of ITV’s
online revenues in 2008. The Friends Reunited
reunions site was relaunched on an advertising
funded model in May 2008 and unique users rose
significantly to reach a record level of 6.4 million
users in July. Genes Reunited remained the 
UK’s number one family history site with over 
9 million members, up 19% in the year. Friends
Reunited Dating is now a top five UK dating 
site with 1 million members, up 30% in the year.
The Dating and Genes Reunited sister sites both
remain subscription funded. 

As anticipated, Friends Reunited revenues were
impacted by the loss of subscription revenues 
from the reunions site. In addition, growth in 
online advertising – in particular for “white-space”
inventory – started to ease in the second half 
of 2008. 

With the Company’s focus on delivering ITV
programming online, ITV has confirmed that
Friends Reunited will be sold when the time is 
right. ITV has also confirmed that the ITV Local
broadband service, which provides local news
content, will close as a standalone business. 

We remain confident in the prospects for 
long-term online revenue growth, in particular 
with respect to online video advertising, where we
are continuing to improve our offer to advertisers. 
As with ITV’s existing digital channels, there is an
opportunity to leverage ITV’s investment in content
and cross-promotional power to drive traffic and
revenues to online and on demand services. 

Regulation 

As the economic outlook has weakened, ITV has
successfully made the case for accelerated action
across a number of areas where ITV remains subject
to a degree of regulation disproportionate in the
digital age. 

Ofcom brought forward its second review of 
public service broadcasting, which ran throughout
2008 and concluded in early 2009. The review
confirmed Ofcom approval of ITV’s proposals 
for modernising its regional services in 2009. 
The review further concluded that ITV’s regional
services are unsustainable without a new funding
solution beyond 2010 and proposes means of
supporting regional services, including via
partnerships with and potential licence fee funding
from the BBC. The Digital Britain inquiry led by 
the Communications Minister, Lord Carter, is
considering those elements of reform of public
service broadcasting which require decisions by 
the Government. 

The OFT started a review of the CRR remedy
applying to ITV1 in 2008. In early 2009, the OFT
consulted on possible relaxation of CRR and has 
said that any recommendations to the Competition
Commission would be made in the spring. This
timetable should allow for any changes to CRR 
to come into effect in time for the deal round in
autumn 2009 and contracts for 2010. 

The Government has consulted on the introduction
of product placement, following relaxation of the
European rules under the new Audio Visual Media
Services Directive. ITV has continued to work closely
with advertisers on innovative means of supporting
programmes whilst marketing their products to ITV
viewers. Dog Rescue, supported by Pedigree, was 
the first fully advertiser-funded programme to be
developed and produced by ITV. The potential
introduction of product placement on UK television
for the first time offers further opportunities.

ITV plc Report and accounts 2008  Operating review

23

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Forward look

ITV’s focus in 2009 will be on our core business as 
an integrated producer-broadcaster, on reducing
our costs, and on managing and generating cash. 
In particular, we will deliver a year on year reduction
in costs of £155 million. Those savings will come
from a new efficiency initiative and across regional
and network programmes. 

Prior to the current economic downturn, ITV 
was already focused on delivering significant cost
savings. With the advertising market weakening, 
in August 2008, ITV set out details of further cost
savings of £35 million over 2009/10. During the
second half of 2008, as the economic outlook
deteriorated further, ITV embarked on a further
detailed review of its structure, activities, assets
and staffing levels, which has identified scope 
for further significant savings over 2009-10. 
As a result of this process, ITV now intends to
deliver annual savings of £50 million over 2009,
rising to £70 million in 2010 from right across the
business (including the previous £35 million target).
The cost of change associated with these savings 
is estimated to be £40 million. 

This cost reduction programme will involve 
a significant number of job losses and a
rationalisation of non-core activities, either by
closure or additional disposals. These savings are 
in addition to the £40 million reduction in regional
costs which ITV is separately on track to achieve in
2009. Including the regional changes, ITV expects 
its headcount to reduce by over 1,000 positions
compared to the level at the start of 2008.

Broadcasting
In Broadcasting, ITV will reduce its investment in
network programming by £65 million in 2009, with
a focus on existing programme stock to limit cash
spend. With ITV’s commercial competitors also
under pressure, ITV is confident that there should
be no negative impact on its channels’ competitive
performance. Indeed, over the first seven weeks of
2009, the ITV family has delivered 5% more impacts
year on year with a share of commercial impacts of
40.6% (2008: 41.4%). This reflects the performance
of ITV1 in particular, with a strong schedule
including Dancing On Ice, Harry Hill’s TV Burp,
Whitechapel and Above Suspicion. Over the same
period, ITV1’s volume of commercial impacts 

is up by 1% and its share of commercial impacts
stands at 29.3%, down from 31.2% in the same
period in 2008. 

Significant savings are necessary in our
Broadcasting business because advertising market
conditions remain highly uncertain. For the first
quarter of 2009, ITV’s total television advertising
revenues are expected to be around 17% down, 
with ITV1 down 20% and the total market down
17%. There are some significant seasonal factors,
but nonetheless this represents a further
deterioration compared to the second half of 2008.
Whilst forward visibility remains limited, across its
channels, ITV expects to perform in line with the
total market over the full year. 

Global Content
Our Global Content business faces a tough market
in 2009. Reductions in ITV’s network programme
spend will significantly impact ITV Studios, which
depends on ITV commissions for half its total
revenues. ITV Studios’ main external customers 
in the UK are facing similar pressures to ITV. In
Global Entertainment, depressed consumer
spending could also be expected to weigh on
consumer-facing revenues (for example, from DVDs
and merchandising). Whilst the outlook in 2009 
is also tough for international production, the US
and German production businesses enjoy positive
momentum from their strong performance in 2008.

Online
Online, ITV will focus on delivering video content 
via itv.com and VoD, with the ITV Local service to 
be scaled back and Friends Reunited to be sold
when the time is right. With Kangaroo also not
going ahead, ITV’s online segment will become
more tightly focused around itv.com and there is
the opportunity to simplify structure and reduce
costs. itv.com’s performance in early 2009 justifies
our confidence in the service as the heart of ITV’s
online offering, with unique users and video views
both growing strongly year-on-year. 

In summary, 2009 will be a challenging year, but 
we have a clear action plan to see us through 
the downturn.

John Cresswell Chief Operating Officer

 
 
ITV plc Report and accounts 2008 

24

Risks and uncertainties

The combination of harsh economic conditions 
and our determination to identify new market
opportunities and revenue streams makes our work
on risk a major priority for ITV.

General
Risk description

Impact 

Mitigation

Failure to implement the 
strategic plan including 
efficiency saving initiatives

– Loss of market share
– Operating EBITA
– Cash flow

– Regular review of progress against plans
– Revise plans to take account of changing circumstances 

Treasury risks:
– Maturing debt facilities are

difficult to refinance

– Volatility and value of issued

debt and financial instruments

– Availability of finance
– Increased cost and more
restrictive covenants
– Loss on instruments

– Maintain adequate liquidity in cash and undrawn facilities
– Review all funding options in light of current sub-

investment grade credit rating 

– Monitor the financial markets and counterparty risk
– Monitor instruments and review hedging efficiency

Pension scheme 
funding gap

– Additional funding

requirement

– Established working protocol with trustees 
– Working with trustees to reduce risk 
– Regularly review funding policy and legislative changes
– Investment Committee review investment policy and set
asset allocation, investment benchmarks and hedging
positions

– Formal valuations for funding purposes, and regular

accounting valuations and updates

Failure to adapt strategy to 
shifts in market competitive
dynamic or technological
developments

Failure of key suppliers 
or customers to meet 
contractual commitments 
or for ITV to achieve 
procurement efficiencies 

– Loss of market share

– Regular review of the market, competitors and technology
– Monitoring of KPI performance

– Loss of services
– Operating EBITA
– Cash flow

– Monitoring key suppliers and contractual step-in rights
– Monitoring credit exposure and customer credit rating
– Credit insurance arrangements, subject to availability 

and pricing at renewal

– Promote internal procurement efficiencies 

Failure to attract and retain 
key people

– Business performance

affected

– Staff engagement

– Appropriate terms for key employees
– Staff surveys and communication programmes

Global Content
Risk description

Failure to deliver or acquire
creative and commercial
successes resulting in reduced
360° exploitation and lower
primary and secondary sales

Impact 

Mitigation

– Loss of Global Content

revenue

– Strengthen programme development process
– Continue to refresh ITV talent pool
– Establish international format group
– Develop incentives rewarding 360° exploitation
– Continue to build new relationships with independent 

and overseas producers

– Programme pilot development for ITV1 and ITV2
– Ringfenced development fund 

ITV plc Report and accounts 2008  Risks and uncertainties

25

We consider the following to be the most significant risk factors relating to the Company’s operations. 
The risks listed do not necessarily comprise all those associated with ITV, and are not set out in any order 
of priority. Additional risks and uncertainties not presently known to ITV, or that ITV currently deem
immaterial, may also have an adverse effect on its business. 

Risks are identified, considered and monitored through an Enterprise-wide Risk Management (“ERM”)
programme and these risk factors were identified as most significant from the 2008 ERM programme.

Details on governance arrangements by which risks and uncertainties are monitored and managed are 
set out in the Corporate Governance and Audit Committee report sections.

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Broadcasting 
Risk description

Impact 

Mitigation

Reduced television advertising
demand/ pricing due to market
forces, economic conditions or
continued regulatory restrictions  

– Loss of ITV plc NAR
– Operating EBITA
– Cash flow

– Maintain quality of content to attract advertisers 
– Development of digital channels and online distribution

offering alternative advertising opportunities

– Dialogue with regulators and government over policy 

and regulation

Poor content performance 
or programme perception 
leading to reduction in audience
and brand damage

– Lower audience

commitment to ITV 
– Loss of volume and 
share of impacts

– Brand health 

– Focus on commissioning team talent 
– Targeted investment in programme schedule
– Research on-screen performance and brand perception
– Development of digital channels and online distribution
– Increased research to match programming to audience

aspiration 

Inflexibility of airtime sales 
due to continuing CRR remedy or
other regulatory restriction

– Loss of ITV1 NAR

– Regulatory review of CRR
– Growth of non-ITV1 revenue streams

Failure to deliver value 
for money and effective spend
from Network Programme
Budget

– Operating EBITA
– Loss of volume and 
share of impacts

– Annual budget approval
– Return on investment analysis applied to all programming
– 360° commissioning
– Review terms of trade to cover all distribution channels 

and maximise acquired rights

Failure to meet compliance
requirements for programming 
or airtime trading

– Lower audience

commitment to ITV

– Brand health

– Dedicated and separate compliance teams in both

Commercial and Channels areas
– Legal input on all contract drafting
– Reporting to Ofcom on airtime sales

Digital switchover results in
increased satellite and cable
penetration at expense of 
digital terrestrial distribution 
with consequent lower viewing
share for ITV channels

Online
Risk description

Failure to deliver profitable 
online propositions 

– Loss of volume and 
share of impacts
– Loss of ITV plc NAR

– Promote DTT through Freeview and other marketing

initiatives

– Promote Freesat where DTT cover is inadequate
– Develop appropriate ITV HD offering 

Impact 

Mitigation

– Loss of Online revenue

– Online content distribution managed alongside 

broadcast channels

– Focus on providing online element for all new 

programme production

– Development of online advertising sales function
– Technology action plan to provide clear strategic

framework for internet-based initiatives

– Consideration of competition issues involved in 

content distribution

 
 
ITV plc Report and accounts 2008 

26

Key Performance Indicators

ITV’s Key Performance Indicators (KPIs) are the core
measures used by the Company to assess its own
performance and allow shareholders and other ITV
stakeholders to judge how the business is doing. 

Financial KPIs

Non-financial KPIs 

ITV’s financial KPIs provide details of the financial
performance of the Company across its major areas
of activity. Further detail on our performance is set
out in the Operating and Financial reviews.  

ITV seeks to be recognised as the UK’s favourite
source of free entertainment and a company where
the best people want to work. These objectives are
reflected in ITV’s non-financial KPIs. 

Revenues
Total ITV revenues declined by 3%, as strong growth
in Global Content revenues offset a decline in ITV’s
television net advertising revenues (NAR). ITV plc
NAR declined by 4%, outperforming the market as
a whole, which declined by 5%. Growth in Global
Content was driven by strong growth in
international production in particular. Online,
growth in itv.com revenues was offset by revenue
decline at Friends Reunited, where the core site
moved to an advertising funded model. 

Total ITV revenues

ITV plc NAR

Global Content revenue 
(including internal revenue)

Online revenue

2008
£m

2,029

1,425

622

36

2007
£m

2,082

1,489

564

33

Profits
Operating EBITA remains ITV’s key profit indicator,
reflecting operating profit before amortisation and
operating exceptional items. 

Adjusted earnings per share relates the profit for
the year attributable to equity shareholders, before
exceptional items, amortisation and impairment 
of intangible assets, interest and prior period tax
adjustments, to the Company’s share capital and
thereby demonstrates underlying value creation
per share. 

The decline in operating EBITA and adjusted EPS
reflect the gearing of ITV’s profits to television
advertising, which fell significantly in 2008. 

Audiences
ITV is aiming to secure a share of commercial
impacts across its channels of at least 38.5% to
2012. The performance in 2008 leaves ITV on course
to meet this target. The ITV1 adult impact volume
KPI reflects the imperative of ITV1 retaining scale 
as the UK’s largest commercial channel. In 2008,
despite increased competition, ITV1 held its impacts
broadly flat.

ITV has replaced its previous “commitment”
indicator with a more meaningful measure of brand
health, based on regular measurement of viewers’
association between ITV1 and drivers of television
viewing. Data for the final quarter has been used for
2008. For future years, full year figures will be used,
allowing a comparison over time. 

The online traffic KPI is based on itv.com unique
users (UUs). In 2008, itv.com increased its average
monthly unique users substantially. 

ITV family SOCI (%)

2008

41.0

2007

41.7

ITV1 adult impact volume (billion)

235.9

237.2

ITV1 brand health

itv.com monthly average UUs (million)

34%

6.5

n/a

5.0

Staff engagement
A staff engagement indicator is based on the
proportion of respondents to the annual survey of
all ITV staff agreeing that they have pride in their
work, are proud to work for ITV and speak highly
about ITV’s services. The 2008 survey showed an
increase in staff engagement year on year. 

Operating EBITA before 
exceptional items

Adjusted basic EPS

2008
£m

2007
£m

Staff engagement (%)

2008

68

2007

63

211

311

2008
pence

2.7

2007
pence

5.0

ITV is reviewing whether the current KPIs remain
appropriate given the greater emphasis on its core
business, on costs and on cash set out elsewhere in
this report. An update will be provided in the next
Annual Report.

ITV plc Report and accounts 2008 

27

Corporate responsibility

Every evening our programmes are watched in
millions of UK homes and we recognise the
important and privileged position we are in as a
result. Managing corporate responsibility is critical
in helping ITV maximise the trust of all 
our stakeholders.

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ITV recognises in particular the damage to viewer
trust suffered as a result of failings with respect 
to PRS services connected with ITV programming
which came to light in 2007. ITV has overhauled 
its compliance procedures for PRS and associated
risk management processes to seek to ensure 
that there is no recurrence of such problems in
the future. 

Stakeholders
We continue to be involved in a wide range of
important corporate and social issues, from news
standards to the future of PSB and even health
policy, working with a wide range of stakeholders,
including investors, employees, viewers,
government and regulators. Internal dialogue on 
CR issues is conducted via an annual staff survey, 
as well as by posting regular stories on our staff
intranet. Our main external dialogue on CR issues 
is with our viewers, who, through our Vision Panel,
share their thoughts about a variety of relevant
issues. Increasingly we are using the panel to help
steer us and our priorities for ongoing CR
management.

CR performance indicators 
The programmes broadcast on ITV channels
continue to be scrutinised by our in house
compliance team prior to broadcast. We recognise
that our diversification from television broadcasting
brings us into different regulatory environments
where different standards and expectations can
apply. These are documented more fully in our CR
report. Our overall approach is to seek to apply the
same standards to our non-television services that
we have for television, even where the regulatory
regime is less stringent.

The table overleaf provides a summary of our key
priorities and CR performance indicators. For a 
fuller explanation of our CR objectives and activities
please see ITV’s CR report for 2008 available 
in the Responsibility section of our website 
at www.itvplc.com or in hard copy from Corporate
Affairs.

ITV generates the majority of its revenues from
advertising. Advertisers rely on ITV for access to
mass audiences on television and, increasingly,
online. However audiences will only return to ITV if
we can consistently deliver high-quality and trusted
content and interactive services. Our approach to
corporate responsibility (CR) is very closely aligned
to our core business strategy and we are mindful of
the importance of managing all the related risks
and opportunities.

Governance
In 2008 ITV reviewed its strategy and established 
a new CR Committee with members from key
business segments and central services. The CR
Committee is chaired by the Director of Group
Corporate Affairs, Mark Gallagher and reports to 
the senior management team. The CR Committee 
is responsible for reviewing ITV’s material CR issues,
formulating strategies for improved CR
management and communicating them internally.

The CR Committee has determined that ITV should
focus on the following areas:

Raising awareness of issues and causes 
Our story driven, factual and entertainment
content can help mass audiences understand 
more about sensitive subject matter.

Improving viewer trust 
Our relationship with viewers is integral to
maintaining trust. Ensuring this trust is not
jeopardised is fundamental to our success.

Delivering high quality, entertainment driven,
compliant content 
Our viewers want quality programming, which is 
not offensive or shocking and adheres to the Ofcom
Broadcasting Code.

Presence in our communities 
We are at the heart of the communities we serve,
bringing quality news and content to people’s
homes. This should continue despite the changing
media landscape. 

Other material issues that we continue to work on
include: compliance with PSB quotas; charitable and
community investment; people management and
supporting the creative economy; environmental
impact; health and safety; and sustainable supply
chain management.

 
 
ITV plc Report and accounts 2008  Corporate responsibility

28

The ITV values are:

k

Customer focus
understanding our 
customers and exceeding
their expectations

k

Collaboration
working together across 
the organisation acting as
one ITV

k
Commitment
committed to our business,
our programmes and to
each other, proud to be 
part of ITV

k

Boldness
encouraging improvement
through creativity and
innovation

Protecting the 
environment1

CO2 emissions from 
business travel2 
(tonnes)

Total CO2 emissions2 
(tonnes)

2008

2007

2006

2005

5,867

6,580

n/a

n/a

50,471

47,991

37,330

39,665

Total waste (tonnes) 1,900

2,210

1,776

1,743

Total waste recycled

36%

36%

29%

53%

Total water use (m3) 93,175 129,899 133,485 104,473

Workplace profile (%)

Women employees

49.0

49.0

47.6

47.6

Ethnic minorities 
employees3

Employees with 
a disability4

Employees aged 
over 50

Health and safety

Accidents requiring 
more than three days 
off work

Major accidents

Fatal accidents

Responsible 
programming

9.0

2.0

8.4

2.0

9.9

2.0

6.4

2.0

15.0

14.0

15.1

17.0

5

2

0

9

2

0

7

1

0

Programme/episodes 
complained about5

1,026

Upheld complaints

Resolved complaints

16

7

773

15

4

843

10

19

Not upheld/out 
of remit

1,003

754

814

772

Access services (ITV1) 
(% of programmes)

Subtitling

Audio description

Signing

95.5

13.2

5.3

91.4

10.5

4.5

87.0

89.0

9.0

4.0

8.0

3.5

(1) UK only, excluding GMTV and landlord managed sites where data 

is unavailable. Assurance by Enviros Consulting.

(2) Calculated in accordance with the WRI/WBCSD Greenhouse Gas 

Protocol methodolgy.

(3) Percentage of those that disclosed their ethnicity.
(4) Percentage of those that disclosed their disability.
(5) Complaints data is compiled from Ofcom Broadcast Bulletins.

23

1

0

799

8

19

Our values

We want to develop a culture at ITV where the 
best quality staff are able to deliver to their best
ability. Our values – summarised in the table above
– are firmly embedded in all core management
practices and are intrinsic to everything we do. 

People

In the challenging year ahead engaging our
employees and nurturing talent remain high
priorities for ITV. We continue to build capability
within our workforce to deliver our corporate
strategy through clear personal objectives, well
communicated ITV values, structured development
opportunities, clear succession planning and 
aligned incentives. 

Unfortunately, given the uncertain economic
outlook we are facing, we have had to make tough
decisions. ITV was unable to find a way to deliver in
full the two-year pay deal intended to apply over
2008/09. However, a new agreement ensures that
everyone earning under £60,000 – nearly 90% of
the workforce – will receive a pay rise for 2009.

In 2008, we tracked and monitored employee
opinion through staff surveys and saw a significant
improvement in our staff’s pride and overall
commitment to ITV (see page 26). 

Development

Talent management remains a core part of our
strategy and we are committed to developing the
capability of ITV staff. In 2008 we completed formal
succession planning for our entire management
population. This forms the basis for our annual
performance management process for 2009, 
which in turn ensures that all ITV staff have clear
and aligned objectives for the coming year. In 2008
we continued to develop our core training portfolio,
focusing on core skills that meet the priorities 
of the business. This will continue for 2009 to
ensure we have fully trained staff to deliver our
strategic priorities. 

ITV plc Report and accounts 2008  Corporate responsibility

29

k

Excellence
aiming for the highest
standards and
demonstrating that we 
are the best in everything
we do

And, in addition, for all ITV managers:

k

Integrity
demonstrating integrity in
all we do and understanding
the diversity we have across 
the organisation

k

Commercial
doing everything possible 
to make ITV a commercial
success

Leading
providing clarity and
direction to create results,
leading by example to
motivate others 

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We have a number of other initiatives of which we
are particularly proud, including the 12 month Fast
Track for people at the start of their careers and the
annual Colleagues United programme. Both have
given employees the opportunity to gain
experience in different parts of the organisation,
demonstrating ITV’s commitment to developing
staff and the importance of company-wide
collaboration. 

Incentives

If ITV is to deliver its business strategy we need to
attract, retain and motivate the best talent to work
at ITV. To do this ITV aims to offer all employees a
competitive and attractive package of pay, benefits
and incentives. ITV issued all employees with a total
reward statement in 2008 following its successful
introduction in 2007. This helps to improve
employees’ understanding of the full range of
rewards (financial and non-financial) they can enjoy
as an ITV employee. 

The current economic climate is difficult but 
we continue to aim to incentivise all employees
through a number of initiatives: 

– An annual bonus scheme for all ITV employees,

which is dependent on ITV’s performance against
key financial and non-financial targets; 

– Our all-employee reward scheme “Create”. 

This scheme rewards any employee for new 
ideas that generate profit or improve the 
way ITV does business;

– Our Save As You Earn scheme which gives all

employees the chance to save to own a stake 
in the Company. 

Diversity

ITV’s talent strategy aims to ensure equality of
opportunity in both recruitment and retention to
support the best content creation and the most
innovative approach to business development.
Diversity data gathering continues to improve 
and further details can be found in ITV’s CR report.
The Company is an active participant in the major
diversity forums whose focus is the employment
and development of minority groups – including
Opportunity Now, the Employers’ Forum on
Disability and the Broadcasters’ Disability Network.
Through these forums and direct activities
undertaken by ITV, the Company is committed to
working towards our programmes and workforce
fully reflecting the audiences it serves.

Communication

Information is essential to drive a collaborative and
creative culture. In 2008 we sought to increase the
amount of face-to-face time between staff and
executives by introducing regular lunches with the
Executive Chairman and open forums with the
Executive Board. Monthly leadership breakfasts
were launched for senior managers and we also
introduced regular posters at all ITV buildings, giving
updates on our performance and highlighting our
top programmes. The impact of this work was
reflected in an Ipsos-MORI survey conducted in July.
Engagement among staff was up from 63% to 68%,
while 72% of respondents said they know who the
leadership team are, an increase of 21%. 
Over 60% of staff said they felt better informed
than a year before, which is significantly above 
the average MORI-reviewed company. We were a
finalist in the Internal Communications category 
in the Chartered Institute of Public Relations
Excellence Awards 2008.

 
 
ITV plc Report and accounts 2008  Corporate responsibility

30

The heart of our business is delivering first-rate
content that appeals to our viewers and, in turn,
attracts advertisers.

Customers

Suppliers

ITV conducts business with a wide range of
suppliers. The procurement department deals 
with all our suppliers and ensures we do business
with them in a consistent and appropriate manner.
Given the current economic environment,
leveraging our scale and competitive advantage 
and managing the ITV cost base is more important
than ever and this will be a key focus for the
procurement department in 2009 and beyond. 

As a broadcaster, ITV commissions programmes
from a number of external production companies.
ITV is required to publish terms of trade for
independent commissioning consistent with
guidelines laid out by the industry regulator, Ofcom.
ITV believes that its terms are considered fair and
reasonable by market participants.

Directly and via such producers, ITV contracts with
suppliers of premium rate services. ITV procurement
ensure that services offered by such suppliers are 
of appropriate quality and reliability.

Our two key customers are our viewers (or
consumers) and our advertisers. The heart of our
business lies in serving our viewers by delivering
first-rate content that appeals to them. This in 
turn attracts the mass audiences to which our
advertisers will want to market their products. 

To understand our viewers and their expectations
of us more fully, throughout 2008 we
commissioned an independent research company
to recruit and survey our “Vision Panel” – a fully
representative panel of 10,000 adult UK television
viewers – and a smaller independent panel (“My
Digital Life”) to obtain feedback from the online
market. 

We believe that it is very important that our
viewers can be confident that they know in
advance whether programmes will be suitable for
them and their family. Observing the 9.00 pm
“watershed” is a key protection for children. For all
relevant programmes, ITV’s policy is to alert viewers
to possible risk of offence via announcements
immediately before the programme. Viewers may
complain to ITV’s duty office if any issue arises and
any viewer not satisfied with ITV’s response can
refer their complaint to Ofcom. ITV has an in-house
compliance team which provides support and
advice for programme makers and commissioners
before and during production. 

Our relationship with the advertising and agency
community is critical to our ability to drive
advertising revenue. The commercial success of 
ITV is predicated on having a clear understanding 
of the needs and objectives of our customers. 
We have recently restructured the account
management and sales team to enable us to 
build closer relationships with advertisers and 
to offer a better service to them. 

31

ITV plc Report and accounts 2008 
ITV plc Report and accounts 2008   

Financial review

Statutory results for the year ended 
31 December 2008

Ian Griffiths Group Finance Director

Total revenue for the year ended 31 December
2008 was 3% lower at £2,029 million (2007: £2,082
million). There was an operating loss for the year 
of £2,647 million (2007: profit of £192 million) as 
a result of the impairment of goodwill, with EBITA
before amortisation and exceptional items down
32% at £211 million (2007: £311 million).

Revenue and profit by reportable segment are 
as follows:

2008
£m

2007
£m

Change
£m

Broadcasting revenue

1,647

1,738

140

306

90

36

(20)

40

1

244

244

90

33

(12)

67

(11)

2,029

2,082

(91)

(104)

62

-

3

(8)

(27)

12

(53)

211

311

(100)

Broadcasting EBITA*

Global Content revenue

Global Content EBITA*

Online revenue

Online EBITA*

Other revenue

Other EBITA*

Total revenue

Total EBITA*

*Before exceptional items

Broadcasting

Broadcasting revenues
Broadcasting revenues comprise NAR, sponsorship
income, interactive revenues (PRS and Red Button),
SDN and other revenues.

ITV1

Multichannel NAR

GMTV

ITV plc NAR

2008
£m

2007
£m

Change
£m

1,127

1,224

242

56

209

56

1,425

1,489

(97)

33

–

(64)

Total ITV plc NAR decreased by 4.3% during the year
to £1,425 million (2007: £1,489 million). ITV1’s NAR
in the year was £1,127 million (2007: £1,224
million), £97 million lower than 2007. 

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ITV1 advertising is largely contracted via calendar
year deals, under which an agency or advertiser
commits a share of their total television advertising
expenditure for the year ahead. Under the Contract
Rights Renewal remedy, the agency or advertiser
can reduce their share commitment to ITV1 in
proportion to the reduction in ITV1’s share of
commercial impacts (“SOCI”) over the previous year.
ITV1’s SOCI has declined consistently over recent
years, as rising digital penetration has led to
increased volumes of commercial impacts across
the market. ITV1’s adult SOCI decline in 2007 
of 3.3% represented a significant improvement 
on recent years and, as a result, ITV1’s NAR
performance in 2008 ran closer to the overall
market than the recent average. 

However the television advertising market overall
was down 4.8% in 2008, compared to an increase of
3.1% in 2007. Following a fairly stable first half with
the market declining by 0.6%, over the second half
of the year, market revenues declined by 8.8%. 

Despite this weak market context, ITV’s digital
channels – ITV2, ITV3, ITV4, Citv and Men & Motors
increased their advertising revenues by £33 million
to £242 million (2007: £209 million). This strong
revenue performance reflects continued growth in
the SOCI delivered by these channels, which across
2008 stood at 8.8% (2007: 7.3%).

Whilst the increase in digital channel NAR was 
not sufficient to offset the decline in ITV1 NAR,
overall ITV outperformed the total market. ITV 
NAR was down 4.3%, ahead of the total market
decline of 4.8%. As a result, ITV held its share of 
the television advertising market for the first time
since the early 1980s.

Sponsorship income was £58 million (2007: 
£56 million). Whilst closely related to advertising,
sponsorship revenue tends to be committed under
longer term contracts which can mitigate the
impact of advertising market movements in the
short-term. 

 
 
ITV plc Report and accounts 2008  Financial review

32

SDN revenues were £33 million (2007: £36 million).
Whilst no significant new contracts came into
effect during 2008, a contract was agreed for a 
new channel from early 2009 and there are plans 
to accommodate a tenth video stream during 2009.

Broadcasting EBITA
The Broadcasting segment EBITA before exceptional
items for 2008 fell by £104 million to £140 million
(2007: £244 million). This was primarily due to the
decline in ITV NAR and the increase in schedule costs.

Other broadcasting revenues of £131 million 
(2007: £157 million) include airtime sales on 
behalf of third-parties, sales of ITV programming 
by the ITV Network Centre to Channel 3 licences
not owned by ITV and revenues from premium 
rate telephony services (“PRS”) and interactive
transactions associated with ITV and GMTV
programming. Revenues were lower than in 
the prior year largely because of a reduction 
of PRS revenues. 

Broadcasting schedule costs
Total ITV schedule costs increased by £38 million 
in 2008 to £1,125 million (2007: £1,087 million). 
This breaks down as follows:

ITV1

Regional news and non-news

Total ITV1 costs

ITV2, ITV3, ITV4, Citv, M&M

GMTV

2008
£m

867

112

979

112

34

2007
£m

837

114

951

101

35

Total schedule costs

1,125

1,087

Change
£m

30

(2)

28

11

(1)

38

ITV1 schedule costs increased because of an
increase in stock writedowns and a new contract 
for Coronation Street and Emmerdale more closely
reflecting their value to the channel. The planned
increase in investment in the digital channels
returned significant audience share gains.

Licence fees
Licence fees comprise a fixed annual sum (the 
cash bid) and a variable element representing a
percentage of the Group’s ITV1 and GMTV NAR 
and sponsorship income (PQR Levy). The PQR 
Levy is reduced by the percentage of homes which
receive ITV1 in digital format and will continue to
fall as digital penetration increases. The digital
licence rebate for 2008 is calculated on a weighted
average digital penetration of 85% (2007: 78%). 

Cash bid payment

PQR Levy

Digital rebate

Total

2008
£m

4

169

2007
£m

4

180

(143)

(140)

30

44

Change
£m

–

(11)

(3)

(14)

Global Content

Global Content revenues

Global Content revenues

UK production

Resources

International production

Distribution and exploitation

Total external revenue

Original supply to ITV

Total revenue 
(including ITV supply)

2007
£m

Change
£m

2008
£m

68

17

98

123

306

316

48

19

63

114

244

320

622

564

20

(2)

35

9

62

(4)

58

Included in international production are revenues
from Silverback, acquired in May 2008 and Imago
acquired in September 2008. These revenues total
£4 million. Included in UK production are
incremental revenues of £13 million representing
the full year impact of 12 Yard Productions.

Global Content revenue includes original
productions for the UK and international markets,
the distribution and exploitation of internally
generated and acquired rights, and studios and
facilities revenue.

Programming made by ITV Studios for ITV 
channels is not included in reported ITV plc
consolidated revenue as it represents an internal
programming cost of sale. In 2008 this internal
programming amounted to £316 million of ITV
network programme spend (2007: £320 million).
The reduction was caused by the loss of a 
number of established ITV commissions, including
Parkinson and Soapstar Superstar, as the ITV1
schedule was relaunched.

In 2008, total external sales were £306 million
(2007: £244 million). International production
delivered the majority of revenue growth with 
sales reaching £98 million (2007: £63 million), with
particularly strong growth in the USA and Germany.
Original production for other UK broadcasters
increased to £68 million (2007: £48 million) 
and distribution and exploitation sales reached
£123 million (2007: £114 million).

ITV plc Report and accounts 2008  Financial review

33

Global Content EBITA
Global Content EBITA was unchanged in 2008 
at £90 million (2007: £90 million). The increased
proportion of revenues accounted for by new
international production has the effect of diluting
overall segment margins. In addition, across internal
and external production and distribution, margins
are coming under increasing pressure as Global
Content’s broadcaster customers seek to manage
the impact of the advertising downturn. Profits for
2008 include £13 million EBITA increase arising from
the new Coronation Street and Emmerdale
contract, together with some non-recurring
provision releases. 

Online

Online revenues continued to grow in 2008 and
totalled £36 million for the year (2007: £33 million).
This is made up of the following revenue streams:

Online revenues

itv.com and other*

Friends Reunited

Total Online revenues

2008
£m

18

18

36

2007
£m

Change
£m

11

22

33

7

(4)

3

* Includes itvlocal.com, ITV Mobile and other revenues.

Revenues from itv.com and other increased by 
64% in the year, largely as a result of increased
itv.com advertising revenues. itv.com video
advertising grew very rapidly to reach nearly 50% 
of total revenue. Sponsorship also grew strongly,
offsetting a year-on-year decline in display
advertising revenues. The fall of 18% in revenues
from Friends Reunited was due to the reunions 
site moving from a subscription-based model 
to full advertiser funding. 

Online EBITA decreased to a loss of £20 million
(2007: loss of £12 million), due to Friends Reunited
profits reducing, additional itv.com investment and
costs associated with Kangaroo, the planned online
archive service with BBC Worldwide and Channel 4,
which did not obtain regulatory approval.

Other

Outside the main segments, other revenues for
2008 comprised Carlton Screen Advertising (CSA)
revenues of £40 million (2007: £67 million). During
the year, ITV disposed of the majority of the CSA
business and assets. Other EBITA for 2008 was £1
million (2007: loss of £11 million).

Operating exceptional items

Reorganisation and integration costs

PRS

Onerous contract provision

Kangaroo

Total operating exceptional items

2008
£m

(40)

(6)

(50)

(1)

(97)

2007
£m

(8)

(18)

(9)

–

(35)

Operating exceptional costs in the year total 
£97 million. These include £40 million of
reorganisation and restructuring costs, of which 
£22 million is associated with previously announced
efficiency savings programmes and £18 million
relates to the restructuring of regional news
(including associated write-off of fixed assets).
Ofcom fines in relation to PRS confirmed in early
2008 were £6 million. 

A charge of £50 million is included in respect of
onerous contracts for sports rights. Since the
relevant deals for FA Cup, England and UEFA
Champions League games were agreed, there 
has been a significant deterioration in the outlook
for UK television advertising. 

Amortisation and impairment 
of intangible assets 

Total intangible assets at 31 December 2008 
are £1,140 million (2007: £3,873 million), being
principally goodwill and acquired and internally
developed intangible assets. Goodwill balances are
not amortised but are instead subject to annual
impairment testing. Other intangible assets are
amortised over their useful lives. 

A total impairment charge has been recognised 
in 2008 of £2,638 million and relates to the
Broadcasting, GMTV and Online businesses. 
An impairment charge of £2,309 million and 
£21 million arose in the Broadcasting and GMTV
businesses respectively as a result of the downturn
in the short-term outlook for the growth in the total
TV advertising market. An impairment charge of 
£308 million arose in the Online business as a result
of the downturn in the short-term outlook for the
advertising market and the reduction in demand 
for white-space advertising online. 

A further reduction in goodwill of £57 million 
has been made as required by IAS12 following 
the recognition of a deferred tax asset not
recognised at the time of the Carlton/Granada
merger. An impairment charge of £28 million 
arose in 2007 in relation to CSA.

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The total amortisation charge for the year on
acquired and internally developed intangible assets
is £66 million (2007: £56 million).

The assumptions used for impairment testing are
set out in greater detail in note 13 of the Notes to
the Accounts. These assumptions are consistent
with those applied in the going concern analysis
detailed on page 36.

Net financing costs

Financing income

Interest income on bank deposits

Expected return on defined benefit 
pension plan scheme assets

Change in fair value of financial 
liabilities designated at fair value 
through profit or loss

Other interest receivable

Financing costs

Interest expense on financial liabilities 
measured at amortised cost

Foreign exchange loss

Interest on defined benefit pension 
plan obligations

Other interest payable

Net financing costs

2008
£m

23

2007
£m

30

162

152

123

8

316

14

4

200

2008
£m

2007
£m

(110)

(116)

(54)

(42)

(146)

(134)

(4)

(376)

(60)

(3)

(233)

(33)

Net financing costs have increased on the previous
year. The foreign exchange loss principally relates 
to the €500 million bond, which is economically
hedged by cross currency interest rate swaps. 
The gain on these and other swaps is included in
the change in fair value of financial liabilities within
financing income and which, as the table shows,
offsets the loss on the bond. 

As set out below, ITV uses interest rate swaps and
options to achieve its desired mix between fixed
and floating rate debt and, during 2008, moved
closer to having 50% of its debt on floating rates.
ITV therefore benefited significantly from
reductions in interest rates towards the end of 
2008 and this effect was reflected in the change 
in fair value of swaps.

Interest expense on financial liabilities has increased
as a result of the £110 million bond issued in July
2008 and includes £16 million of closure costs on 
a financial instrument integral to a £125 million
finance facility contracted during 2008.

As a result of ITV’s credit rating with Standard &
Poor’s being lowered to BB+ in August 2008 the
€500 million bond and the 2017 £250 million 
bond were subject to coupon step-ups. This has
resulted in the recalculation of the amortised cost
carrying value of the bonds as required by IAS39.
The carrying value of the €500 million bond has
increased by £12 million, and the 2017 £250 million
bond, by £18 million. This has resulted in an
increase in the amortised costs of the bonds and an
interest expense of £30 million (2007: £nil) during
the current year. The increase in the amortised cost 
of the bonds will unwind in future years resulting 
in a credit to interest expense. 

In 2008 imputed interest on the pension deficit –
the expected return on defined benefit scheme
assets less the interest on defined benefit pension
plan obligations – resulted in a net interest credit 
of £16 million. Based on the level of the deficit 
at the end of 2008 and prevailing market rates, 
a net charge of around £15 million is expected 
to arise in 2009.

Results of joint ventures and associates

The total value of joint ventures and associates at
31 December 2008 are £66 million. Losses of joint
ventures recognised in the income statement in the
year are £15 million, after the benefit of £3 million
in respect of a loan previously written off and 
now repaid (2007: profit of £2 million, which was
allocated to assets held for sale). The losses in 2008
largely related to Kangaroo, Screenvision US,
Screenvision Europe and Freesat.

Impairment of properties

An impairment of £17 million has been recognised
in relation to the Group’s Manchester and Bedford
properties in the light of the downturn in the 
UK property market. Although still intended for 
sale, the Manchester properties have been
transferred from assets held for sale to fixed 
assets. This is in view of the fact that disposal 
may not be possible in the next 12 months, 
given current market conditions. 

Impairment and gain on sale of
subsidiaries and investments (net)

There is a £6 million net gain on sale and
impairment of subsidiaries and investments for 
the year (2007: gain of £17 million). During the 
year the Group sold its remaining interest in the
non-core businesses of Arsenal Broadband Limited
and Liverpool FC.tv Limited, resulting in gains of 
£12 million and £13 million respectively. These and
other smaller gains were offset by £9 million of
closure costs relating to CSA, £3 million impairment
in Screenvision Europe prior to reclassification of this
joint venture to assets held for sale, £4 million for
Kangaroo following the decision by the Competition
Commission to block the venture and a £7 million
impairment of financial assets available for sale in 
the year in relation to the Group’s shareholding 
in stv group plc.

ITV plc Report and accounts 2008  Financial review

35

Tax

The total tax credit of £178 million arises as a result
of the resolution of prior periods’ tax liabilities,
including the recognition through goodwill of
deferred tax assets on losses which previously the
Company was not able to recognise. The underlying
rate of tax on underlying profits is 32% as shown
below:

Underlying profit

– Loss before tax as reported

– Exceptional items (net)

– Amortisation and impairment 

of goodwill and intangible assets

– IAS 39 amortised cost adjustment

– Share of losses of joint ventures 

and associates

Underlying tax charge

– Tax credit as reported

– Net credit for exceptional 

and other items

– Credit in respect of amortisation

– Credit in respect of IAS 39 amortised 

cost adjustment

– Credit in respect of prior period items

Underlying rate of tax

2008
£m

(2,732)

108

2,761

30

15

182

(178)

23

19

9

186

59

32%

No net cash tax is expected to be payable in 2009.

Earnings per share

Basic loss per share is 65.9 pence (2007: earnings 
of 3.5 pence). Adjusted earnings per share 
before exceptional items, amortisation and tax
adjustments are 2.7 pence (2007: 5.0 pence).

Dividend

The Board is not proposing the payment of 
a final dividend. The total dividend for the year 
is therefore 0.675 pence per share.

The Board’s decision with respect to the final
dividend has not been taken lightly. The Board’s
judgement is that it represents the prudent course
in the present conditions. 

Cash flow and net debt

The principal movements in net debt in the year are
shown in the table below:

Net debt at 31 December 2007

Cash generated from operations

Net interest paid

Taxation net receipts

Equity dividends paid

Expenditure on property plant 
and equipment and intangible assets

Acquisition of subsidiaries (net of cash)

Loans to and from associates 
and joint ventures

Proceeds from assets held for sale

Defined benefit pension deficit funding

Net debt at 31 December 2008

£m

£m

(668)

150

(63)

43

(123)

(53)

(6)

(6)

35

(23)

(39)

(730)

Cash generated from operations was £150 million
(2007: £286 million), reflecting a £100 million
decrease in operating profit before exceptional
items and amortisation, and a working capital
outflow of £67 million (2007: £44 million), due to
increased payments for sports rights, commissions
and acquired film stock.

Net cash interest paid on the Group’s net debt
position was £63 million. Net tax receipts of 
£43 million reflect taxation repayments for prior
periods more than offsetting payments made for
the current period. Equity dividends of £123 million
comprise the 2007 interim and final dividends 
of £52 million and £70 million respectively, 
and £1 million of the DRIP element of the 2008
interim dividend. Expenditure on plant, property,
equipment and intangible assets totalled 
£53 million. During the year the Group acquired
100% of Silverback AB for £5 million and 51% of
Imago for £2 million (with net cash acquired of 
£1 million). Loans granted to joint ventures and
associates were £26 million. Loans were repaid 
from joint ventures and associates of £20 million.

During the year the Group disposed of its interests
in Arsenal Broadband Limited and Liverpool FC.tv
Limited and sold its Ashby property for a total cash
consideration of £35 million.

In July 2008, ITV strengthened its liquidity 
position with the issue of a £110 million bond
repayable in March 2013. During the year ITV
redeemed loan notes totalling £25 million and in
November 2008 sold a held to maturity investment
of £100 million.  

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Liquidity risk and going concern

The Group’s financial risk factors are set out in 
note 23 to the financial statements.

During the year the Group lost its investment 
grade rating and as at 2 March 2009 is rated Ba1
(negative outlook) by Moody’s investors Services
and BB+ (negative outlook) by Standard & Poor’s.
The loss of investment grade triggered coupon step
ups in ITV’s €500 million 2011 and £250 million
2017 bonds. The cash cost of the step ups is 
£8 million in a full year and will continue unless 
and until ITV returns to investment grade with 
both rating agencies. The accounting implications
of the coupon step ups under IAS 39 are set out in
note 8 of the financial statements.

ITV is financed using debt instruments with a range
of maturities. ITV’s borrowings (net of currency
hedges) are repayable as follows:

Amount repayable

£250 million Eurobond

€500 million Eurobond 
(net of cross currency swaps)

£110 million Eurobond

£325 million Eurobond

£250 million Eurobond

Finance leases

Other loans and loan notes

£m

250

335

110

325

250

79

2

Total repayable

1,351

Maturity

March 2009

October 2011

March 2013

October 2015

January 2017

Various

Various

At the balance sheet date ITV had £516 million of
cash and cash equivalents (net of £100 million of
cash equivalents whose use is restricted to funding
finance lease commitments and unfunded pension
promises). Cash and cash equivalents include
around £70 million held principally in overseas and
part owned subsidiaries, which is therefore not
readily accessible.

At the balance sheet date ITV had £200 million 
of undrawn, covenant free, bilateral bank facilities
negotiated in 2008 which mature in May 2013 and
an undrawn £450 million syndicated bank facility,
which is subject to financial covenants. These are
defined in the facility agreement (Net Debt: EBITDA
< 3.75 times and EBITDA: Net Interest > 3.0 times)
and tested on a 12 month basis at the end of June 
and December each year.

In February 2009 ITV increased its liquidity by 
£50 million under a new 10 year loan which is 
not subject to financial covenants. The lender has
the right to loan ITV up to a further £150 million 
at any time in the 10 year period. The interest cost
under the loan is fixed at 8.85% for the first 3 years
and thereafter is at a variable rate with the cost of
funds being a function of the size of further
drawing and the cumulative performance of an
interest rate algorithm. The cost of financing is
capped with a worst case IRR of 18% at £50 million
falling to 12% at £200 million. 

On 2 March 2009 the Group fully drew down 
on a £125 million facility, which forms part of 
the total £200 million undrawn bilateral bank
facilities, and expects to draw down the balance 
of £75 million during the course of 2009. 
The £450 million bank facility is currently 
available as ITV remained inside the financial
covenants at the year end. However ITV recognises
that if earnings continue to decline across 2009 
and 2010, the facility may no longer remain
available. The going concern analysis has been
conducted on the prudent basis that currently
undrawn facilities and loans are not available to 
be drawn down. 

On 2 March 2009 the Group repaid the maturing
£250 million Eurobond from its cash resources. 
The current economic environment is very
uncertain. Credit markets are anticipated to 
remain tight, particularly for sub-investment 
grade borrowers. The Group will continue to take
action to improve liquidity and extend maturities. 
It is exploring a range of options aimed at
strengthening its balance sheet.

The Group currently generates in the region of 
80% of its revenue from advertising markets 
which tend to track the economic cycle. The TV
advertising market has been very volatile in recent
months and expectations in the short term have
deteriorated. In forming its assumptions about 
the TV advertising market, the Group has used a
combination of long term trends, industry forecasts
and in-house estimates which place greater
emphasis on recent experience. These are broadly 
in the range of -10% to -16% for 2009 and +2% to -
4% for 2010, with the most recent being towards
the bottom end of these ranges.

Advertising is a discretionary spend and the
economic environment remains challenging. 
If the actual outturn is significantly adverse 
to these assumptions, then the Group’s short 
term liquidity will come under some pressure.
However, the going concern analysis demonstrates
that the Group should be able to weather
reasonably possible further deterioration in the
advertising market, and has identified a number 
of mitigating actions it could take if required.  

After making enquiries the directors have a
reasonable expectation that the Company and 
the Group have adequate resources to continue 
in operational existence for the foreseeable future.
Accordingly they continue to adopt the going
concern basis in preparing the consolidated and
parent Company financial statements.

The section on this page forms part of the audited
accounts. See section 1.1 – Basis of preparation in
Accounting policies.

ITV plc Report and accounts 2008  Financial review

37

Improving working capital management is a key
priority for 2009. This will include managing cash
commitments more tightly, reducing overdue
receivables, reviewing capital expenditure policies
and establishing a more effective procurement
process.

Pensions

The Group’s pension schemes are run independently
by the schemes’ trustees. All pension scheme assets
are administered separately by the trustees using a
number of external fund managers and custodians.
Defined contribution scheme arrangements are
offered to all new joiners and a choice of investment
styles is available to them. Defined benefit schemes
are funded on a long-term basis with advice from
the scheme actuaries. Actuarial valuations of the
assets and liabilities of the defined benefit schemes
(upon which funding is based) are carried out by the
trustees at least every three years. The main
defined benefit scheme is divided into three
sections: A, B and C.

1. Actuarial valuations
Actuarial valuations of sections B and C of the 
main defined benefit scheme were carried out as 
at 1 January 2007 and, on the bases adopted by
the trustees, both were in surplus with a combined
surplus of £23 million or 5% of the liabilities in 
those sections.

An actuarial valuation of section A of the main
defined benefit scheme was carried out as at 
1 January 2008 and, on the bases adopted by the
trustees, that section was in deficit in an amount of
£190 million or 9% of the liabilities in that section.

2. Deficit funding
A deficit reduction payment of £30 million was
paid into section A of the main defined benefit
scheme shortly after 1 January 2008, reducing 
that deficit to £160 million.

No deficit funding payments are currently being
paid into either section B or C of the main defined
benefit pension scheme and, as the actuarial
valuation referred to above resulted in surpluses,
there are no recovery plans in place for those
sections. The deficit identified in the actuarial
valuation as at 1 January 2008 of section A of the
main defined benefit pension scheme, as referred
to above, is being addressed by a recovery plan
agreed with the trustees, under which the
Company will pay £30 million in each of the 
five calendar years beginning with 2009.

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Treasury operations and policies

A central department in London manages the
Group’s treasury operations, following policies and
procedures laid down by the Board. The most
significant treasury exposures faced by ITV are
raising finance, managing interest rate and
currency positions and investing surplus cash in
high quality assets. Treasury policies have been
approved by the Board for managing each of these
exposures including levels of authority on the type
and use of financial instruments. Transactions are
only undertaken if they relate to underlying
exposures. The treasury department reports
regularly to the Audit Committee and treasury
operations are subject to periodic independent
reviews and internal audit. ITV has established and
retains strong relationships with a number of banks
to ensure a balanced spread of risk and to facilitate
future funding requirements.

Set out below are ITV’s principal treasury policies:

– Financing: ITV’s financing policy is to fund itself
long term using debt instruments with a range 
of maturities. It is substantially funded from the
UK and European capital markets and has both
bank facilities from the UK syndicated debt
market and bilateral arrangements;

– Interest rate management: the Group’s interest
rate policy is to have between 50% and 70% 
of its total net indebtedness at fixed rates over
the medium term in order to provide a balance
between certainty of cost and benefit from low
floating rates. As interest rates have fallen, ITV 
has moved closer to having 50% of total net debt
at fixed rates and the appropriate ratio is regularly
reviewed. ITV uses interest rate swaps and options
in order to achieve the desired mix between fixed
and floating rates;

– Currency management: the Group’s foreign
exchange policy is to hedge foreign currency
denominated costs at the time of commitment
and to hedge a proportion of foreign currency
denominated revenues on a rolling 12-month
basis. The policies significantly reduce the Group’s
earnings and balance sheet exposures to changes
in exchange rates;

– Investment in cash: ITV operates strict investment

guidelines with respect to surplus cash and 
the emphasis is on preservation of capital.
Counterparty limits for cash deposits are largely
based upon long-term ratings published by the
major credit rating agencies and perceived state
support. In view of developments in the financial
sector, ITV has reviewed all counterparties and
revised limits accordingly. However the banking
environment remains uncertain. Consequently,
deposits longer than one month require the
approval of the Management Committee of the
Board.

 
 
ITV plc Report and accounts 2008  Financial review

38

5. Trustees’ investment strategy
The trustees continue to review the investment
strategy for the main defined benefit pension
scheme. The asset allocation has changed during
2008 and holdings of equities have been reduced
and holdings of interest-bearing investments have
been increased. At 31 December 2008, the assets of
the defined benefit pension schemes were invested
broadly as to 35% in equities and 65% in bonds and
other interest-bearing investments. The trustees
also use derivative instruments to hedge partial
exposures to movements in interest rates, inflation
and foreign exchange rates.

International Financial Reporting
Standards

The Group has adopted International Financial
Reporting Standards as adopted by the EU. 
The parent company financial statements 
continue to be reported under UK GAAP. They have
been included in this report after the results of the
consolidated group.

Ian Griffiths
Ian Griffiths Group Finance Director

3. IAS 19
The Group’s defined contribution schemes 
gave rise to an operating charge in 2008 of 
£4 million (2007: £3 million). 

IAS 19 accounting for the Group’s defined benefit
schemes values the annual cost and the assets 
and liabilities of the schemes on disclosed bases,
and includes these values in the consolidated
income statement and consolidated balance sheet.
In 2008 the IAS 19 operating charge for defined
benefit schemes was £10 million (2007: £15
million). As indicated above, the excess of the
expected return on scheme assets, less the interest
cost on liabilities, gave rise to a net financing 
credit in 2008 of £16 million (2007: £18 million). 
The aggregate IAS 19 deficit on defined benefit
schemes at 31 December 2008 was £178 million
(2007: £112 million). The increase in the deficit
resulted from a series of factors, including a decision
to strengthen the mortality assumptions as
described below, and lower values for equity and
interest-bearing investments, partly offset by an
increase in the discount rate applied to liabilities
and a reduction in the expected rate of inflation. 
An actuarial loss of £124 million has been
recognised directly to reserves in the consolidated
statement of recognised income and expense
(2007: gain of £111 million).

4. Mortality assumptions
During 2008 the scheme actuary updated an
analysis of the mortality experience of the main
defined benefit pension scheme. Reflecting that
analysis the Group has strengthened its mortality
assumption for the 31 December 2008 IAS 19
valuation and restated it by reference to PA92 year
of birth tables with medium cohort improvements
with a 1% per annum underpin and a one year age
rating (i.e. tables are adjusted so that a member is
assumed to be one year older than actual age). 
The actuary has confirmed that the effect of this
change in mortality assumption has been to add
£88 million to the defined benefit scheme liabilities.
Using the IAS 19 valuation factors, the forecast life
expectancy for a 65 year-old member is:

31 December
2008 valuation

31 December
2007 valuation

Men Women

Men Women

Retiring today

Retiring in 20 years

86.6

88.4

89.8

91.7

84.8

85.8

87.8

88.7

ITV plc Report and accounts 2008

39

Glossary of terms

Analogue television – UK terrestrial television broadcasting format
supporting five channels (BBC1, BBC2, ITV1, Channel 4 and five)
BARB – Broadcasters’ Audience Research Board – owned by
broadcasters and advertisers and providing data on viewing
statistics in UK households
Cable – cable television – often also providing telephony and
broadband internet services
Cash Bid – the fixed element of ITV and GMTV’s licence fees
Channel 3 (licences) – the 15 regional licences and one national
licence awarded to transmit Channel 3 across the UK. Eleven 
of the regional licences are held by ITV plc. ITV also owns 75% 
of the national licence GMTV
Contract Rights Renewal (CRR) – the remedy agreed by Carlton,
Granada and ITV in 2003 as a precondition of the merger of
Carlton and Granada and which governs the way in which ITV1
airtime is sold by ITV to its advertising customers
Corporate Responsibility (CR) – term used to cover all areas of
responsible behaviour by companies including ethical behaviour,
corporate governance and environmental impact
Cost Per Thousand (CPT) – the price paid by an advertiser for
1,000 commercial impacts
Defined benefit pension scheme – a pension scheme for
employees under which the ultimate pension benefit is usually
related to salary, either at date of retirement/leaving or at date 
of accrual
Defined contribution pension scheme – a pension scheme for
employees under which the ultimate pension is usually related 
to the contributions paid into the scheme by employee and
employer and to the investment returns earned on such
contributions up to retirement
Digital Switch Over (DSO) – the point at which the UK terrestrial
analogue transmissions will cease and DTT will take over 
– planned to be a rolling programme by region across the UK
finishing in 2012
Digital Terrestrial Television (DTT) – the digital transmission
system (currently comprising six multiplexes each capable of
transmitting between six and ten television channels), that is
often referred to as Freeview, will fully replace analogue
transmissions at DSO
DRIP – Dividend reinvestment plan
Freesat – a platform broadcasting digital channels by satellite
accessible to viewers without paying a subscription 
Freeview – the name by which UK free to air digital terrestrial
television is often known
High Definition/HD Services – channels or services broadcast in
substantially higher resolution than standard, providing improved
picture quality
Impact or commercial impact – one advertising impact is one
viewer watching one 30 second commercial (usually referred to as
rate card weighted and relating to a specific demographic group).
Unless otherwise stated, commercial impact figures cited
throughout this report refer to adult commercial impacts based
on BARB data

Internal Rate of Return (IRR) – discount rate at which the net
present value of the worst case future cash flows associated with
the financing is zero
ITV1 adult SOCI – SOCI for the adult demographic delivered 
on ITV1
Net Advertising Revenue (NAR) – the amount of money 
received by the broadcaster as payment for spot advertising 
net of any commission paid
Non-consolidated licensees – those Channel 3 licences not 
owned by ITV, consisting of Channel, Grampian, STV and Ulster
Ofcom – the regulator established to govern UK broadcasting 
as well as other areas of the media and telephony industry
OFT – the Office of Fair Trading is the UK’s principal 
competition regulator
Peak-time – the evening period of heaviest television viewing
activity normally between 7.00 pm and 10.30 pm
PQR Levy – the variable element of ITV’s licence fees representing
a percentage of NAR and sponsorship income
Product placement – the inclusion of, or reference to, a product 
or service within a programme in return for payment or other
valuable consideration to the programme maker or broadcaster 
PRS – premium rate services – usually a telephone number
charging a higher rate than normal local calls and often used 
by television channels for participation TV and quizzes. PRS 
may be accessed via the red button on a TV remote control 
Public Service Broadcasting (PSB) – the considerable
requirements placed on certain broadcasters including obligations
to transmit particular material which may not be wholly
commercial (e.g. religion and current affairs) within their schedules
Share of Broadcast (SOB) – the term used to define the share 
of total UK television advertising revenue which is taken by one
channel or group of channels
Share Of Commercial Impacts (SOCI) – the term used to define
the share of total UK television commercial impacts which is
delivered by one channel or group of channels. Unless otherwise
stated, SOCI figures cited throughout this report refer to share of
adult commercial impacts based on BARB data
Share of viewing/audience share – the share of the total viewing
audience during a defined period (for example, for a slot, hour,
peak-time or full calendar year) gained by a programme or
channel. Unless otherwise stated, audience share figures cited
throughout this report refer to share of viewing for all individuals
based on BARB data
Unique Users (UUs) – a measure of the number of individual 
users visiting a website over a defined period
Video on Demand (VoD) – the ability to deliver video content 
to a customer’s television set or computer when the customer
requests it
Video Views – a measure of viewing of online video. A video 
view is generated when a piece of video content is delivered 
to a user’s screen

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ITV plc Report and accounts 2008 
ITV plc Report and accounts 2008 

40

Board of Directors

From left:
Michael Grade
Sir George Russell
Sir James Crosby

Mike Clasper
John Cresswell
Ian Griffiths

Mike Clasper CBE
Position: Non-executive director
Appointment to the Board: 3 January 2006
Age: 55 (21 April 1953)
Committee membership: Audit (Chairman), Nomination
External appointments: Chairman of HM Revenue & Customs (2008),
Which? Ltd (2008), and the West London Consortium (2006)
Previous experience: Member of the Investor Board of EMI Group
(2007–2008). Operational managing director of Terra Firma (2008).
Chairman of the Marketplace Impact Taskforce of Business in the
Community. Founder member of the Corporate Leaders Group 
on Climate Change. Member of the National Employment Panel
(2006–2008). Chief executive of BAA plc (2003–2006), deputy chief
executive BAA plc (2001–2003). President of Global Home Care, 
Procter & Gamble (1999–2001)
Qualifications: MA

John Cresswell
Position: Chief Operating Officer
Appointment to the Board: 16 January 2006, joined the Group 
in 2000
Age: 47 (2 May 1961)
Committee membership: Management
Previous experience: Finance director ITV plc (2006–2008), interim
chief executive (2006–2007) and chief operating officer (2005–2006).
Chief operating officer Granada (2004–2005). Non-executive director of
The Liverpool Football Club and Athletic Grounds plc (2003–2007).
Chief operating officer and finance director Granada Content (2001–
2004), director of operations (2000–2001). Chief operating officer
United Broadcasting and Entertainment Limited (1998–2000) and
finance director (1996–1998). Finance director Meridian Broadcasting
Limited (1993–1995)
Qualifications: BSc, ACA

Ian Griffiths
Position: Group Finance Director
Appointment to the Board: 9 September 2008
Age: 42 (26 September 1966)
Committee membership: Management
Previous experience: Group finance director of Emap plc (2005–2008).
Senior finance roles within Emap including director of financial control
(2000–2005) and head of finance at Emap Business Communications,
the B2B exhibition organiser (1995–2000). Manager in audit and
corporate finance with Ernst & Young (1988–1994).
Qualifications: MA, ACA

Michael Grade CBE
Position: Executive Chairman
Appointment to the Board: 8 January 2007
Age: 65 (8 March 1943)
Committee membership: Management
External appointments: Non-executive chairman of Pinewood
Shepperton plc (2000) and Ocado Limited (2006). Non-executive
director of Charlton Athletic plc (1997). Trustee of the David Lean
BAFTA Foundation (2005). Director of The International Academy 
of Television Arts and Sciences (2007). Fellow of the Royal Television
Society and vice-president of BAFTA
Previous experience: Chairman of the BBC (2004–2006). Non-executive
chairman of Hemscott plc (2000–2006). Non-executive chairman of
Camelot Group plc (2002–2004, director from 2000). Non-executive
director of SMG plc (2003–2004) and Leisure & Media VCT plc (2001–
2004). Chairman and chief executive of First Leisure plc (1997–1999).
Chief executive of Channel 4 (1988–1997). Director of programmes
then managing director, Television (Designate) BBC (1986–1988),
Controller of BBC1 (1984–1986). President of Embassy Television, USA
(1982–1984). Director of programming, London Weekend Television
(1976–1981) 

Sir George Russell CBE
Position: Deputy Chairman
Appointment to the Board: 2 December 2003, appointed to the board
of Granada in 2002
Age: 73 (25 October 1935)
Committee membership: Audit, Nomination
External appointments: Chairman of the Commission on Public
Service Reform, North East (2007)
Previous experience: Director of The Wildfowl and Wetlands Trust
(2002–2008). Non-executive director of Northern Rock plc (1996–2006)
and Taylor Woodrow (1992–2004). Chairman of 3i Group plc (1993–
2001, director from 1992), Northern Development Company (1994–
2002), Camelot Group plc (1995–2002), Independent Broadcasting
Authority and its successor, the Independent Television Commission
(1989–1996) and Independent Television News Limited (1988–1989).
Deputy chairman of Channel 4 (1987–1989). Non-executive director of
British Alcan Aluminium plc (1997–2001) and chief executive (1982–
1985). Chief executive and then chairman of Marley plc (1986–1997)
Qualifications: BA

Sir James Crosby
Position: Senior independent director
Appointment to the Board: 3 December 2003, appointed to the board
of Granada in 2002
Age: 52 (14 March 1956)
Committee membership: Remuneration, Nomination (Chairman)
External appointments: Non-executive director and Chairman
designate of Misys plc (2009). Senior independent director of Compass
Group PLC (2007). Trustee of Cancer Research (UK) (2008). 
Previous experience: Deputy chairman of the Financial Services
Authority (2007–2009). Chief executive of HBOS plc (1999–2006)
Qualifications: FFA, BA

ITV plc Report and accounts 2008  Board of directors

41

From left:
Andy Haste
Rupert Howell
Heather Killen 

John Ormerod
Baroness Usha Prashar
Agnès Touraine

Andy Haste
Position: Non-executive director
Appointment to the Board: 11 August 2008
Age: 47 (1 January 1962)
Committee membership: Nomination, Remuneration
External Appointments: Group chief executive of RSA Insurance Group
plc (2003)
Previous experience: Chief executive of AXA Sun Life plc (1999–2003).
Director of AXA UK plc (life and pensions) (1999–2003). President 
and CEO, GE Capital Global Consumer Finance UK, Western Europe and
Eastern Europe (1998–1999). CEO, GE Capital Global Consumer Finance
UK (1996–1998). President of National Westminster Bank US Consumer
Credit Business (1995–1996), senior vice president and head of US
Consumer Loan Products Division (1992–1995)

Rupert Howell
Position: Managing Director, ITV Brand and Commercial
Appointment to the Board: 28 February 2008, joined the Group 
in 2007
Age: 52 (6 February 1957)
Committee Membership: Management
External Appointments: Director of the Advertising Association (2007)
Previous Experience: President, EMEA and chairman, UK and Ireland
Group of McCann Erickson UK Group Limited (2003–2007), regional
director, EMEA (2006–2007). President of the European Association of
Communications Agencies (2006–2007). Chief executive Chime
Communications plc (1997–2002). Founder, Howell Henry Chaldecott
Lury (1987–1997). Director of the Institute of Practitioners in
Advertising (1992–2000), president (2000–2001)
Qualifications: BSc Management Sciences, FIPA

Heather Killen
Position: Non-executive director
Appointment to the Board: 8 August 2007
Age: 50 (30 October 1958)
Committee membership: Remuneration, Nomination
External appointments: Partner of Hemisphere Capital LLP and 
a director of Hemisphere Cap (UK) Limited (2002)
Previous experience: Non-executive director of Tersus Energy plc
(2006–2007). Senior vice president, International Operations, 
(1999–2001), vice president International (1998–1999), managing
director, European Operations (1996–1997) Yahoo! Inc. Director,
European Online Services, Ziff Davis Publishing Company (1992–1996).
Associate, Media and Telecommunications Corporate Finance Group,
Salomon Brothers, Inc (1989–1992)
Qualifications: BA, MBA

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John Ormerod
Position: Non-executive director
Appointment to the Board: 18 January 2008
Age: 60 (9 February 1949)
Committee membership: Audit, Nomination
External appointments: Non-executive director and chairman of 
audit committee Computacenter plc (2007) and Gemalto NV (2006).
Non-executive director of Merlin Claims Services Holdings Limited
(2007), Negative Equity Protection Holdings Limited (2007) and Millen
Group Limited (2007). Trustee of The Design Museum (2006). Senior
independent director and chairman of audit committee Misys plc
(2005) 
Previous experience: Non-executive director of BMS Associates Limited
(2004–2008). Member of audit and retail risk control committees HBOS
plc (2004–2008). Trustee of The Roundhouse Trust (2003–2008).
Chairman of Walbrook Group (2004–2007). Chairman of audit
committee Transport for London (2004–2006). Practice senior partner,
London, Deloitte & Touche (2002–2004). Regional managing partner,
UK and Ireland and senior partner, UK, Arthur Andersen (2001–2002).
Held various positions within Arthur Andersen from 1970
Qualifications: MA, FCA

Baroness Usha Prashar CBE
Position: Non-executive director
Appointment to the Board: 7 February 2005
Age: 60 (29 June 1948)
Committee membership: Remuneration (Chairman), Nomination
External appointments: Non-executive director of the Cabinet Office
(2006). Chairman of the Judicial Appointments Commission (2005)
Previous experience: Chairman of the Royal Commonwealth Society
(2002–2008). Chancellor of De Montfort University (1996–2006). First
Civil Service Commissioner (2000–2005). Non-executive director of
Unite Group plc (2001–2004) and Channel Four Television Corporation
(1992–1999). Chairman of the National Literacy Trust (2000–2005).
Member of the BBC Educational Broadcasting Council (1987–1988), 
the Arts Council of Great Britain (1994–1997) and the Council Royal
Holloway College London (1992–1997). Trustee of BBC World Service
Trust (2002–2005)
Qualifications: BA, Diploma in Social Administration

Agnès Touraine
Position: Non-executive director
Appointment to the Board: 8 August 2007
Age: 54 (18 February 1955)
Committee membership: Audit, Nomination
External appointments: Non-executive director of Neopost SA (2007)
and Cable & Wireless plc (2005). President of Act III Consultants. Board
Member of Fondation de France and Chairman of the Supervisory
Board of SAIP/Libération
Previous experience: Non-executive director of Lastminute.com plc
(2003–2005). Chairman and chief executive of Vivendi Universal
Publishing (2001–2003). Chairman and chief executive of Havas (2000–
2001), and chief executive of Havas/Liris Interactive (1998–2000), and
chairman and chief executive of Liris Interactive (1995–1998). Head 
of strategy and divisional CEO Lagardère Group (1985–1995).
Engagement manager and consultant at McKinsey (1981–1985)
Qualifications: BA, MBA

 
 
ITV plc Report and accounts 2008  

42 

Directors’ report 

The directors present their report together with the audited consolidated and parent company financial statements for the year ended  
31 December 2008. The comparative period is for the year ended 31 December 2007. 

Business review and results for the year 
Under section 417(1) of the Companies Act 2006, the Company is required to produce a fair review of the business, including a description of  
the principal risks and uncertainties facing the Company. This is set out in the Business review on pages 4 to 39 together with a description of  
the principal activities. The Business review is incorporated in this report by reference. 

The results for the year are set out on page 47.  Loss for the year after tax was £2,554 million (2007: £138 million profit). 

Corporate Governance  
Under Disclosure and Transparency Rule 7.2, the Company is required to include a Corporate Governance statement in its Directors’ report.  
All relevant information on the corporate governance practices of the Company are set out in the Corporate Governance section. The Corporate 
Governance statement is incorporated in this report by reference. 

Principal transactions and post balance sheet events 
Disposals 
On 5 March 2008 the Company announced that it had completed the sale of its 50% share in Liverpool FC.tv Limited to The Liverpool Football and 
Athletic Grounds Limited for a consideration of £16 million, plus repayment of approximately £3 million of debt previously written off. 

On 7 April 2008 the Company announced that it had completed the sale of its 50% share in Arsenal Broadband Limited to KSE UK, Inc. for a total 

net cash consideration of £22 million of which £8 million was received in 2007. 

On 10 July 2008 the Company announced that it had completed the sale of certain assets of Carlton Screen Advertising Limited to Digital 

Cinema Media Limited for a total cash consideration of £0.5 million. 

All disposals carried out in the year are part of the Group’s disposal programme of non-core assets that has been ongoing since the merger  

in 2004. 

Acquisitions 
On 13 May 2008 the Company acquired the Swedish-based independent production company and programme formats business, Silverback AB,  
for a cash consideration of £5 million, and further consideration of up to £9 million payable based on profit performance and retention of key 
employees over the three year period to 2011. 

On 1 August 2008 the Company acquired a 10% equity stake in Electric Farm Entertainment LLC, a leading US digital studio company, for an 
initial payment of $2 million, with an option to acquire a controlling shareholding at the end of 2008.  The option period has been extended to 15 
March 2009. 

On 29 September 2008 the Company acquired a 51% stake in Imago TV Film und Fernsehproduktion GmbH, a Berlin based television production 
business, for an upfront payment of €2 million, and a further cash payment of €4 million payable based on profit performance and retention of key 
employees up to 2010. The Company retains an option to acquire the remaining 49% of the share capital dependent on profit performance up to 
2011. 

In addition to the above the Company acquired 25% of the equity in independent production company Crackit Productions Limited on 15 May 

2008. 

Other 
On 2 July 2008 the Company announced the issue of a £110 million bond with a maturity date of 20 March 2013, pursuant to its  £1.5 billion Euro 
Medium Term Note Programme. 

Post balance sheet events are described in note 34 of the financial statements. 

Dividends 
The Board has proposed that no final dividend should be paid for the year ended 31 December 2008.  Further information can be found in the 
Executive Chairman’s statement on page 1. 

The total dividends paid and proposed for the year ended 31 December 2008 are therefore as follows: 

 Interim dividend 
 Final dividend 
 Total 

2008 
0.675p 
– 
0.675p 

2007   
1.35p  
1.80p  
3.15p  

Substantial shareholdings 
As at 4 March 2009 the Company had received notifications from the following companies and institutions of the voting interests of themselves 
and their clients in 3% or more of the issued ordinary share capital (carrying rights to vote in all circumstances) of the Company (numbers of shares 
and percentage interests are as at the notification dates). 

 Sky Holdings Ltd (a subsidiary of British Sky Broadcasting Group plc) 
 Brandes Investment Partners, L.P. 
 AXA S.A 
 Legal and General Investment Management Ltd 
 Governance for Owners LLP 
 Silchester International Investments Limited 

A profile of shareholdings is set out on page 107. 

Shares 
696,046,825 
321,967,023 
170,580,317 
155,146,097 
116,767,766 
116,683,131 

%   
17.90  
8.24  
4.39  
3.98  
3.00  
3.00  

Share capital 
At the date of this report there were 3,889,129,751 ordinary shares of 10 pence each in issue, all of which are fully paid up and quoted on the 
London Stock Exchange. 

 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Directors’ report    

43 

Further details of the movements in the authorised and issued share capital of the Company during the year are set out in note 29.  
The rights attaching to the Company’s ordinary shares, as well as the powers of the Company’s directors, are set out in the Company’s Articles  
of Association, copies of which can be obtained from the Company’s website www.itvplc.com or by writing to the Company Secretary. 

There are no restrictions on the transfer of ordinary shares in the capital of the Company other than those which may be imposed by law  
from time to time. In accordance with the Listing Rules of the Financial Services Authority, certain employees are required to seek approval of the 
Company to deal in its shares. The Company is not aware of any agreements between shareholders that may result in restrictions on the transfers 
of securities and/or voting rights. No person holds securities in the Company carrying special rights with regard to control of the Company. Unless 
expressly specified to the contrary in the Articles of Association of the Company, the Company’s Articles of Association may be amended by special 
resolution of the Company’s shareholders. All of the Company’s share plans contain provisions relating to a change of control. Outstanding awards 
and options would normally vest and become exercisable on a change of control, subject to the satisfaction of any performance conditions. Certain 
of the Group’s bonds/borrowing facilities have change of control clauses whereby the issuer can require ITV to repay/redeem bonds in the event of a 
change of control. The Company is not aware of any other significant agreements to which it is party that take effect, alter or terminate upon a 
change of control of the Company. 

The directors have the authority to purchase up to 388.9 million of its ordinary shares. The authority remains valid until the 2009 Annual General 

Meeting, or 14 August 2009 if earlier. A resolution will be put to shareholders to renew the authority at the 2009 Annual General Meeting.  

The Company has a discretionary trust funded by loans to acquire shares for the potential benefit of employees of the Group. Details of shares 
held by the trust at 31 December 2008 are set out in note 29. During the year shares have been released from the trust in respect of share award 
schemes for employees. The trust waives the right to dividends payable on those shares held by the trust that are not subject to any share plan 
operated by the Company where participants are the beneficial but not registered owners of shares. 

Directors 
The following were directors of the Company during the year: 

 Michael Grade 
 Sir George Russell 
 Dawn Airey 
 Mike Clasper 
 John Cresswell 
 Sir James Crosby 
 Ian Griffiths 
 Andy Haste 
 Rupert Howell 
 John McGrath 
 Heather Killen 
 John Ormerod 
 Sir Brian Pitman 
 Baroness Usha Prashar 
 Agnès Touraine 

Appointed 

Resigned   

28 February 2008 

29 April 2008  

9 September 2008 
11 August 2008 
28 February 2008 

18 January 2008 

17 January 2008  

15 May 2008  

Brief particulars of the directors in office at the date of this report are listed on page 40 and further details of the composition of the Board are 
disclosed in the Corporate Governance section. 

Andy Haste was appointed to the Board on 11 August 2008, and Ian Griffiths was appointed to the Board on 9 September 2008. They will  
retire from the Board at the Annual General Meeting on 14 May 2009 and, being eligible, will offer themselves for election. Mike Clasper and John 
Cresswell will retire from the Board and, being eligible, offer themselves for re-election. Andy Haste and Mike Clasper do not have service contracts 
with the Company.  

Information about service contracts for executive directors is set out in the Remuneration report, along with details relating to remuneration  

and fees. 

No director had any interest in any contract with the Company or its subsidiary undertakings except as disclosed in these financial statements. 

Directors’ interests 
Shareholdings in the ordinary share capital of ITV plc beneficially owned by directors and their family interests at 31 December 2008 are set out 
below. Details of directors’ interests over ordinary shares under the Company share schemes are set out in the Remuneration report. 

 Michael Grade 
 Sir George Russell 
 Mike Clasper 
 John Cresswell 
 Ian Griffiths 
 Andy Haste 
 Rupert Howell 
 Sir James Crosby 
 Heather Killen 
 John Ormerod 
 Baroness Usha Prashar 
 Agnès Touraine 

31 December 2008 
436,407 
62,090 
18,000 
784,660 
100,000 
10,000 
48,755 
98,058 
22,000 
50,000 
3,000 
100,000 

31 December 2007 
or appointment date if later   
193  
4,332  
18,000  
536,066  
n/a  
n/a  
n/a  
98,058  
–  
n/a  
3,000  
–  

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ITV plc Report and accounts 2008 Directors’ report 

44 

Between the end of the financial year and 4 March 2009 there were no changes in directors’ interests except for the beneficial acquisition by  
Sir George Russell of 64 ordinary shares under the Dividend Reinvestment Plan. 

Pension Scheme Indemnities 
Qualifying pension scheme indemnity provisions, as defined in section 235 of the Companies Act 2006, were in force for the financial year ended  
31 December 2008 and remain in force for the benefit of each of the directors of ITV Pension Scheme Limited, an associate company of ITV plc. 
These indemnity provisions cover, to the extent permitted by law, certain losses or liabilities incurred as a director or officer of ITV Pension Scheme 
Limited. 

Employees 
The Group’s statement on its employees is set out in the Business review on pages 4 to 39. 

The Company had 5,232 (2007: 5,634) employees as at 31 December 2008.  Ensuring that employees are actively engaged with the Company 

continues to be an important part of our strategy and our communications process underpins this. Employees are informed about significant 
business issues and the Group’s performance using email, podcasts, the Company’s intranet and briefing meetings at each main location. In addition 
the Company has a framework for consultation and information under which Communication Groups on each site have joint responsibility for 
maintaining a regular dialogue on all issues concerning employees. 

The Company has a diversity policy which aims to ensure equality of opportunity irrespective of gender, marital status, race, origin, nationality, 

religious belief, disability, age, sexual orientation, or gender reassignment in recruitment, learning, development and promotion.  This also covers 
arrangements for the continued employment of and appropriate training for employees who become disabled whilst working for the Company. 
The diversity policy includes a range of measures such as training where appropriate, extensive diversity monitoring and the provision of practical 
support in the form of 78 traineeship opportunities across the Company. 

The health and safety of employees, contractors and visitors is considered a priority. There are well established health and safety policies and 

procedures in place throughout the business and these are supported by an effective training programme. Further information is given in our 
Corporate responsibility report 2008. 

Donations 
The Company made contributions to charities and equivalent organisations amounting to £2 million in cash and £5 million in kind (£7 million) (2007: 
£1 million in cash and £6 million in kind (£7 million)). As a result of the PRS issues encountered in 2007, charitable donations totalling a further £8 
million were made in 2008. 

It is the Company’s policy not to make cash contributions to any political party. However, within the normal activities of the Group’s national and 

regional news gathering operations there are occasions when the Group may provide some hospitality at functions where politicians are present. 
The Group, as part of its normal industry activities, is also keen to maintain contact with all political parties to ensure that they are aware of the key 
issues affecting its business. The Companies Act 2006 definition of political expenditure and donations to political organisations is extremely wide 
and may be construed as covering such areas of the Group’s normal activities. Shareholder authority for such expenditure was given at the Annual 
General Meeting in 2008 and a similar resolution will be proposed at the 2009 Annual General Meeting. During the year the Group made the 
following payments totalling £7,968 (2007: £9,110): Labour Party £3,920; Conservative Party £685; Liberal Democrat Party £2,086 and Plaid Cymru 
Party £1,277. 

Treasury operations and financial instruments 
Note 23 to the accounts gives details of the Group’s financial risk management policies and related exposures. 

Creditor payment policy 
The Company’s policy, in relation to all its suppliers, is to settle the terms of payment when agreeing the terms of the transaction, ensure awareness 
of the terms and to abide by those terms provided that it is satisfied that the supplier has provided the goods or services in accordance with the 
agreed terms and conditions. The Company does not follow any code or standard on payment practice. The number of days’ purchases outstanding 
for payment by the Company as at 31 December 2008 was nil days (2007: nil days). 

Going concern 
Details of the Group’s liquidity risk and going concern position are set out on page 36 of the Financial Review. 

After making enquiries the directors have a reasonable expectation that the Company and the Group have adequate resources to continue in 

operational existence for the foreseeable future.  Accordingly they continue to adopt the going concern basis in preparing the consolidated and 
parent Company financial statements 

Properties 
Notes 12 and 27 to the accounts give details of the Group’s properties as at the balance sheet date. 

Audit 
The directors who held office at the date of approval of this report confirm that, so far as they are each aware, there is no relevant audit information 
of which the Company’s auditors are unaware; and each director has taken all steps that he/she ought to have taken as a director in order to make 
himself/herself aware of any relevant audit information and to establish that the Company’s auditors are aware of that information. 
As recommended by the Audit Committee, a resolution for the re-appointment of KPMG Audit Plc as auditor to the Company will be proposed at 
the forthcoming Annual General Meeting. 

Annual General Meeting 
The Annual General Meeting will be held on Thursday 14 May 2009 at 11.00 am in the Whittle Room at the Queen Elizabeth II Conference Centre, 
Broad Sanctuary, Westminster, London SW1P 3EE. The Notice of the Annual General Meeting contains an explanation of special business to be 
considered at the meeting. A copy of the Notice is available on the Company’s website at www.itvplc.com. 

 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Directors’ report    

45 

Responsibility statement 
The directors are responsible for preparing the Annual Report and the consolidated and parent company financial statements in accordance with 
applicable law and regulations. 

Company law requires the directors to prepare consolidated and parent company financial statements for each financial year. Under that law 

they are required to prepare the consolidated financial statements in accordance with IFRSs as adopted by the EU and applicable law and have 
elected to prepare the parent company financial statements in accordance with UK Accounting Standards and applicable law (UK Generally 
Accepted Accounting Practice). 

The consolidated financial statements are required by law and IFRSs as adopted by the EU to present fairly the financial position and the 
performance of the Group; the Companies Act 1985 provides in relation to such financial statements that references in the relevant part of that  
Act to financial statements giving a true and fair view are references to their achieving a fair presentation. 

The parent company financial statements are required by law to give a true and fair view of the state of affairs of the parent company. 

In preparing each of the consolidated and parent company financial statements, the directors are required: 

–  to select suitable accounting policies and then apply them consistently; 

–  to make judgements and estimates that are reasonable and prudent; 

–  for the consolidated financial statements, to state whether they have been prepared in accordance with IFRSs as adopted by the EU; 

–  for the parent company financial statements, to state whether applicable UK Accounting Standards have been followed, subject to any material 

departures disclosed and explained in the parent company financial statements; and 

–  to prepare the financial statements on a going concern basis unless it is inappropriate to presume that the Group and the parent company will 

continue in business. 

The directors are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the 
parent company and enable them to ensure that its financial statements comply with the Companies Act 1985. They have general responsibility 
for taking such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and other irregularities. 
Under applicable law and regulations the directors are also responsible for preparing a Directors’ report, Remuneration report, and Corporate 

Governance statement that comply with that law and those regulations. 

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website. 

Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The directors confirm that to the best of their knowledge:  

–  the financial statements, prepared in accordance with the applicable set of accounting standards, give a true and fair view of the assets, liabilities, 

financial position and profit or loss of the Company and the undertakings included in the consolidation taken as a whole; and  

–  the directors' report includes a fair review of the development and performance of the business and the position of the Company and the Group, 

together with a description of the principal risks and uncertainties that they face.  

By order of the Board 

James Tibbitts 
Company Secretary 

200 Gray’s Inn Road 
London 
WC1X 8HF 
4 March 2009 

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46 

ITV plc Report and accounts 2008   
Independent auditor’s report  
to the members of ITV plc 

We have audited the consolidated and parent company financial statements (the “financial statements’’) of ITV plc for the year ended  
31 December 2008 which comprise the consolidated income statement, the consolidated and parent company balance sheets, the consolidated  
cash flow statement, the consolidated statement of recognised income and expense and the related notes. These financial statements have  
been prepared under the accounting policies set out therein. We have also audited the information on page 36 of the Financial review that is 
described as audited and the information in the Remuneration report that is described as audited. 

This report is made solely to the Company’s members, as a body, in accordance with section 235 of the Companies Act 1985. Our audit work  
has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Respective responsibilities of directors and auditors 
The directors’ responsibilities for preparing the Annual Report and the consolidated financial statements in accordance with applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the EU, and for preparing the parent company financial statements and the 
Remuneration report in accordance with applicable law and UK Accounting Standards (UK Generally Accepted Accounting Practice) are set out in  
the Statement of directors’ responsibilities on page 45. 

Our responsibility is to audit the financial statements and the part of the Remuneration report to be audited in accordance with relevant legal  

and regulatory requirements and International Standards on Auditing (UK and Ireland). 

We report to you our opinion as to whether the financial statements give a true and fair view and whether the financial statements and the  

part of the Remuneration report to be audited have been properly prepared in accordance with the Companies Act 1985 and, as regards the 
consolidated financial statements, Article 4 of the IAS Regulation. We also report to you whether in our opinion the information given in the 
Directors’ report is consistent with the financial statements. The information given in the Directors’ report includes that specific information 
presented in the Business review on pages 4 to 39. 

In addition we report to you if, in our opinion, the Company has not kept proper accounting records, if we have not received all the information  
and explanations we require for our audit, or if information specified by law regarding directors’ remuneration and other transactions is not disclosed. 
We review whether the Corporate Governance statement reflects the Company’s compliance with the nine provisions of the 2006 Combined 
Code specified for our review by the Listing Rules of the Financial Services Authority, and we report if it does not. We are not required to consider 
whether the Board’s statements on internal control cover all risks and controls, or form an opinion on the effectiveness of the Group’s corporate 
governance procedures or its risk and control procedures. 

We read the other information contained in the Annual Report and consider whether it is consistent with the audited financial statements.  
We consider the implications for our report if we become aware of any apparent misstatements or material inconsistencies with the financial 
statements. Our responsibilities do not extend to any other information. 

Basis of audit opinion 
We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) issued by the Auditing Practices Board.  
An audit includes examination, on a test basis, of evidence relevant to the amounts and disclosures in the financial statements and the part of  
the Remuneration report to be audited. It also includes an assessment of the significant estimates and judgements made by the directors in the 
preparation of the financial statements, and of whether the accounting policies are appropriate to the Group’s and Company’s circumstances, 
consistently applied and adequately disclosed. 

We planned and performed our audit so as to obtain all the information and explanations which we considered necessary in order to provide us 
with sufficient evidence to give reasonable assurance that the financial statements and the part of the Remuneration report to be audited are free 
from material misstatement, whether caused by fraud or other irregularity or error. In forming our opinion we also evaluated the overall adequacy  
of the presentation of information in the financial statements and the part of the Remuneration report to be audited. 

Opinion 
In our opinion: 

–  the consolidated financial statements give a true and fair view, in accordance with IFRSs as adopted by the EU, of the state of the Group’s affairs 

as at 31 December 2008 and of its loss for the year then ended; 

–  the consolidated financial statements have been properly prepared in accordance with the Companies Act 1985 and Article 4 of the IAS 

Regulation; 

–  the parent company financial statements give a true and fair view, in accordance with UK Generally Accepted Accounting Practice, of the state 

of the parent company’s affairs as at 31 December 2008; 

–  the parent company financial statements and the part of the Remuneration report to be audited have been properly prepared in accordance 

with the Companies Act 1985; and 

–  the information given in the Directors’ report is consistent with the financial statements. 

KPMG Audit Plc 
Chartered Accountants 
Registered Auditor 

London 
4 March 2009 

 
 
 
 
 
 
 
47 

ITV plc Report and accounts 2008   
Consolidated income statement 

 For the year ended 31 December: 
 Revenue 
 Operating costs before amortisation and impairment of intangible assets and exceptional items 
 Operating costs – exceptional items 
 Earnings before interest, tax and amortisation (EBITA) 
 Amortisation of intangible assets 
 Impairment of intangible assets 
 Total operating costs 
 Operating (loss)/profit 
 Financing income 
 Financing costs 
 Net financing costs 
 Share of (losses)/profits of joint ventures and associated undertakings 
 Investment income 
 Gain on sale, net of impairment, of properties (exceptional items) 
 Gain on sale, net of impairment, of subsidiaries and investments (exceptional items) 
 (Loss)/profit before tax 
 Taxation 
 (Loss)/profit for the year 

Attributable to: 

Equity shareholders of the parent company 

   Minority interests 
 (Loss)/profit for the year 

 Basic (loss)/earnings per share 
 Diluted (loss)/earnings per share 

Note 
2 

5 

13 
13 
4 

8 
8 
8 
14 

5 
5 

9 

30 

11 
11 

2008 
£m 
2,029 
(1,818)
(97)
114 
(66)
(2,695)
(4,676)
(2,647)
316 
(376)
(60)
(15)
1 
(17)
6 
(2,732)
178 
(2,554)

(2,556)
2 
(2,554)

(65.9)p
(65.8)p

2007 
£m   
2,082  
(1,771) 
(35) 
276  
(56) 
(28) 
(1,890) 
192  
200  
(233) 
(33) 
2  
1  
9  
17  
188  
(50) 
138  

137  
1  
138  

3.5p  
3.5p  

Operating exceptional items during the year mainly comprise reorganisation and restructuring costs, fines associated with premium rate services 
and provisions in respect of onerous contracts for certain programme rights (see note 5 for details). 

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ITV plc Report and accounts 2008  

48 

Consolidated balance sheet 

  At 31 December: 
 Non-current assets 
 Property, plant and equipment 
 Intangible assets 
 Investments in joint ventures and associated undertakings 
 Available for sale financial assets 
 Held to maturity investments 
 Derivative financial instruments 
 Distribution rights 

 Current assets 
 Assets held for sale 
 Programme rights and other inventory 
 Trade and other receivables due within one year 
 Trade and other receivables due after more than one year 
 Trade and other receivables 
 Derivative financial instruments 
 Cash and cash equivalents 

 Current liabilities  
 Borrowings 
 Derivative financial instruments 
 Trade and other payables due within one year 
 Trade and other payables due after more than one year 
 Trade and other payables 
 Current tax liabilities 
 Provisions 

 Net current assets 

 Non-current liabilities 
 Borrowings 
 Derivative financial instruments 
 Defined benefit pension deficit 
 Net deferred tax liability 
 Other payables 
 Provisions 

 Net assets 

 Attributable to equity shareholders of the parent company 
 Share capital 
 Share premium 
 Merger and other reserves 
 Translation reserve 
 Available for sale reserve 
 Retained earnings 
 Total attributable to equity shareholders of the parent company 
 Minority interest 
 Total equity 

Note 

2008 
£m 

2007 
£m   

12 
13 
14 
15 
22 
25 
16 

27 
17 
18 
18 
18 
25 
22 

24 
25 
19 
20 

26 

24 
25 
6 
9 
21 
26 

220 
1,140 
66 
5 
– 
199 
13 
1,643 

3 
516 
444 
10 
454 
19 
616 
1,608 

(259) 
(7) 
(748) 
(26) 
(774) 
(56) 
(43) 
(1,139) 

211  
3,873  
79  
10  
100  
32  
7  
4,312  

59  
440  
399  
8  
407  
4  
498  
1,408  

(33) 
(1) 
(677) 
(9) 
(686) 
(206) 
(27) 
(953) 

469 

455  

(1,264) 
(25) 
(178) 
(55) 
(15) 
(41) 
(1,578) 

(1,263) 
(9) 
(112) 
(75) 
(65) 
(4) 
(1,528) 

534 

3,239  

29,30 
30 
30 
30 
30 
30 
30 
30 
30 

389 
120 
273 
24 
6 
(286) 
526 
8 
534 

389  
120  
2,702  
4  
4  
14  
3,233  
6  
3,239  

The accounts were approved and authorised for issue by the Board of Directors on 4 March 2009 and were signed on its behalf by: 

John Cresswell  

Ian Griffiths 

 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
  
 
 
  
 
  
 
 
  
 
  
 
 
  
 
 
  
  
 
  
 
 
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
49 

ITV plc Report and accounts 2008   
Consolidated cash flow statement 

  For the year ended 31 December: 
 Cash flows from operating activities 
 Operating (loss)/profit before exceptional items 
 Depreciation of property, plant and equipment 
 Amortisation and impairment of intangible assets 
 Share based compensation 
 Increase in programme rights and other inventory, and distribution rights 
 (Increase)/decrease in receivables 
 Increase/(decrease) in payables 
 Movement in working capital 
 Cash generated from operations before exceptional items 
 Cash flow relating to operating exceptional items: 
   Operating loss 

Increase in payables and provisions* 

 Cash outflow from exceptional items 
 Cash generated from operations 
 Defined benefit pension deficit funding 
 Interest received 
 Interest paid on bank and other loans 
 Interest paid on finance leases 
 Investment income received 
 Net taxation received 

 Net cash flow from operating activities 
 Cash flows from investing activities 

Acquisition of subsidiary undertakings, net of cash and cash equivalents acquired and 
debt repaid on acquisition 
 Proceeds from sale of assets held for sale 
 Proceeds from sale of property, plant and equipment 
 Acquisition of property, plant and equipment 
 Acquisition of intangible assets 
 Acquisition of associates and investments 
 Loans granted to associates and joint ventures 
 Loans repaid by associates and joint ventures  
 Proceeds from sale of subsidiaries 
 Net cash flow from investing activities 
 Cash flows from financing activities 
 Bank and other loans – amounts repaid 
 Bank and other loans – amounts raised 
 Capital element of finance lease payments 
 Dividends paid to minority interest 
 Repayment of loan by employee benefit trust 
 Purchase of own shares via employee benefit trust 
 Sale/(purchase) of held to maturity investments 
 Equity dividends paid 
 Net cash inflow/(outflow) from financing activities 
 Net increase/(decrease) in cash and cash equivalents 
 Cash and cash equivalents at 1 January 
Effects of exchange rate changes and fair value movements on cash and cash 
equivalents 
 Cash and cash equivalents at 31 December 

Note 

£m 

2008 
£m   

12 
13 
7 
16,17 

(2,550) 
36 
2,761 
10 
(82) 
(34) 
49 
(67) 

5 

24 

28 

13 
14, 15 
14 
14 

22 
22 
22 

22 
10 

(97) 
57 

(39) 
40 
(99) 
(4) 
– 
43 

(6) 
35 
1 
(32) 
(21) 
(3) 
(26) 
20 
– 

(25) 
110 
(6) 
– 
2 
– 
100 
(123) 

190  

(40) 
150  

(59) 
91  

2007 
£m   

317  

(31)  
286  

(76)  
210  

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227 
35 
84 
15 
(36)
2 
(10)
(44)

(35)
4 

(33)
44 
(103)
(3)
1 
18 

(29)
94 
4 
(37)
(22)
(2)
(10)
2 
5 

(32) 

5  

(441)
– 
(3)
(2)
– 
(11)
(100)
(122)

58  
117  
498  
1 

616  

(679)  
(464)  
961  
1 

498  

* Includes £nil (2007: £2 million) relating to expenditure against provisions held in respect of activities which have been previously discontinued.

 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
  
  
  
  
 
 
 
 
 
  
 
  
  
  
  
 
  
  
 
 
 
 
 
 
 
  
  
 
  
  
  
  
  
  
 
  
  
 
  
  
  
 
 
 
 
 
 
 
 
  
 
  
 
 
  
  
 
  
  
 
  
  
 
  
  
  
  
  
  
  
  
  
  
 
  
  
 
 
 
 
 
  
 
  
  
  
  
  
  
  
 
  
  
 
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008  

50 

Consolidated statement of  
recognised income and expense 

For the year ended 31 December: 
Exchange differences on translation of foreign operations 
Revaluation of available for sale investments 
Disposal and impairment transferred from available for sale reserve to income statement  
Movements in respect of cash flow hedges 
Actuarial (losses)/gains on defined benefit pension schemes 
Taxation on items taken directly to equity 
Net (expense)/income recognised directly in equity 
(Loss)/profit for the year 
Total recognised income and expense for the year 

Attributable to: 

Equity shareholders of the parent company 

  Minority interests 
Total recognised income and expense for the year 

Note 

6 
9 

30 

30 
30 
30 

2008 
£m 
16 
2 
– 
4 
(124) 
35 
(67) 
(2,554) 
(2,621) 

(2,623) 
2 
(2,621) 

2007 
£m 
2 
3 
(16)
5 
111 
(47)
58 
138 
196 

195 
1 
196 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008   
Notes to the accounts 

51 

1  Accounting policies 

1.1)  Basis of preparation 
The Group accounts consolidate those of ITV plc, (“the Company”), a company domiciled in the United Kingdom and its subsidiaries (together 
referred to as “the Group”) and the Group’s interests in associates and jointly controlled entities. 

As required by EU law (IAS Regulation EC 1606/2002) the Group’s accounts have been prepared and approved by the directors in accordance  

with International Financial Reporting Standards as adopted by the EU (“IFRS”). 

The accounts are principally prepared on the historical cost basis. Areas where other bases are applied are identified in the accounting policies 

below. 

The Company has elected to prepare its parent company financial statements in accordance with UK GAAP. 
The disclosures on page 36 in respect of going concern form part of the audited accounts. 
The Group early adopted IFRS 8 “Operating segments” in 2007, the effect of which was disclosed in the prior year.    
The Group has adopted IFRIC 11 “IFRS 2 –Group and treasury share transactions” at 1 January 2008.  IFRIC 11 provides guidance on whether 

share-based transactions involving group entities should be accounted for as equity settled or cash settled transactions, and addresses issues 
concerning share-based payment arrangements that involve two or more entities within the same group.  The Group has also adopted IFRIC 14  
“IAS 19 – The limit on a defined benefit asset, minimum funding requirements and their interaction” at 1 January 2008. IFRIC 14 provides additional 
guidance on assessing the amount that can be recognised as an asset of a defined benefit pension surplus and as a consequence the amount of 
deferred tax on that surplus.  Neither of these interpretations have had a material impact on Group’s results at 31 December 2008 or in previous 
years.  

The accounting policies set out below, except as noted above, have been applied consistently in presenting the consolidated financial 

information. 

1.2)  Revenue recognition 
Revenue is stated exclusive of VAT and consists of sales of goods and services to third parties. Revenue from the sale of goods is recognised when  
the Group has transferred the significant risks and rewards of ownership and control of the goods sold and the amount of revenue can be measured 
reliably. Key classes of revenue are recognised on the following bases: 

  Advertising and sponsorship  
Programme production  
Programme rights  
Participation revenues 

on transmission 
on delivery 
when contracted and available for exploitation 
as the service is provided 

Revenue on barter transactions is recognised only when the goods or services being exchanged are of a dissimilar nature. 

1.3)  Segmental analysis 
In accordance with IFRS 8, operating segments are reported in a manner that is consistent with the internal reporting provided to the chief operating 
decision maker. The chief operating decision maker has been identified as the Management Committee. The Management Committee comprises 
the executive directors.  

1.4)  Subsidiaries, associates and joint ventures 
Subsidiaries are entities that are directly or indirectly controlled by the Group. Control exists where the Group has the power to govern the financial  
and operating policies of the entity so as to obtain benefits from its activities. In assessing control, potential voting rights that are currently 
exercisable or convertible are taken into account. 

A joint venture is an entity in which the Group holds an interest under a contractual arrangement where the Group and one or more other  

parties undertake an economic activity that is subject to joint control. The Group accounts for its interests in joint ventures using the equity method. 

An associate is an entity, other than a subsidiary or joint venture, over which the Group has significant influence. Significant influence is the 
power to participate in the financial and operating decisions of an entity but is not control or joint control over those policies. These investments are 
accounted for using the equity method. 

1.5)  Current/non-current distinction 
Current assets include assets held primarily for trading purposes, cash and cash equivalents, and assets expected to be realised in, or intended for sale 
or consumption in, the course of the Group’s operating cycle. All other assets are classified as non-current assets. 

Current liabilities include liabilities held primarily for trading purposes, liabilities expected to be settled in the course of the Group’s operating cycle 

and those liabilities due within one year from the reporting date. All other liabilities are classified as non-current liabilities. 

1.6)  Accounting estimates and judgements 

The preparation of financial statements in conformity with IFRSs requires management to exercise judgement in the process of applying the 
Group’s accounting policies. It also requires the use of estimates and assumptions that affect the reported amounts of assets, liabilities, income and 
expenses. Actual results may differ from these estimates. Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the period in which the estimates are revised and in any future periods affected. 

The areas involving a higher degree of judgement or complexity, or where the most sensitive estimates and assumptions are significant to 

affecting the financial statements are set out in accounting policies 1.7 - 1.14 below: 

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ITV plc Report and accounts 2008 Notes to the accounts    

 52 

1  Accounting policies (continued) 

Intangible assets 

1.7) 
Business combinations and goodwill All business combinations that have occurred since 1 January 2004 are accounted for by applying the purchase 
method. Goodwill represents the difference between the cost of the acquisition and the fair value of the identifiable net assets acquired. Subsequent 
adjustments to the fair values of net assets acquired are made within 12 months of the acquisition date where original fair values were determined 
provisionally. These adjustments are accounted for from the date of acquisition. 

For business combinations prior to this date, but after 30 September 1998, goodwill is included at its deemed cost, which represents the amount 

recorded under UK GAAP at that time less amortisation up to 31 December 2003. The classification and accounting treatment of business 
combinations occurring prior to 1 January 2004, the date of transition to IFRS, has not been reconsidered as permitted under IFRS 1. Goodwill is 
stated at its recoverable amount being cost less any accumulated impairment losses and is allocated to cash-generating units. 
Goodwill arising on acquisitions prior to 30 September 1998 was recognised as a deduction from equity. 

Other intangible assets Other intangible assets acquired by the Group are stated at cost less accumulated amortisation except those identifiable 
intangible assets acquired as part of a business combination which are shown at fair value at the date of acquisition (in accordance with IFRS 3 
(Business Combinations)) less accumulated amortisation. Identifiable intangible assets are those which can be sold separately or which arise from 
legal rights.  

In determining the fair value of intangible assets arising on acquisition the directors are required to make judgements regarding the timing and 
amount of future cash flows applicable to the businesses being acquired, discounted using an appropriate discount rate. Such judgements are based 
on current budgets and forecasts, extrapolated for an appropriate period taking into account growth rates, expected changes to selling prices, 
operating costs and the expected useful lives of assets following purchase.  Judgements are also made regarding whether and for how long licences 
will be renewed. The directors estimate the appropriate discount rate using post tax rates that reflect current market assessments of the time value 
of money and the risks specific to the businesses being acquired. 

Amortisation Amortisation is charged to the income statement over the estimated useful lives of intangible assets unless such lives are judged to be 
indefinite. Goodwill is not amortised but is tested for impairment at each balance sheet date. The estimated useful lives and amortisation methods 
for each major class of intangible asset are as follows: 

Film libraries  
Licences  

  Brands  
  Customer contracts  
  Customer relationships  
  Software development costs  

Sum of digits  
Straight line  
Straight line  
Straight line  
Straight line  
Straight line  

20 years 
11 to 17 years 
up to 11 years 
up to 6 years 
5 to 10 years 
1 to 5 years 

From 1 January 2008, the Group changed its estimated useful life for amortising capitalised website development costs, from 3 years to 1 year 
based on its experience of the pace of change in this area. The change has been applied prospectively from the start of 2008 because it was a 
change in accounting estimate rather than policy.  The effect on the current year is to increase amortisation expense by £3 million with an 
estimated decrease to the amortisation charge in 2009 of £2 million. 

Impairment of assets 

1.8) 
Non-financial assets that have an indefinite useful life are not subject to amortisation and are tested annually for impairment. Non-financial assets 
that are subject to amortisation or depreciation are reviewed for impairment whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is recognised in the income statement for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are 
separately identifiable cash flows (cash-generating units).  

The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. The value in use is based on the discounted present 

value of the future cash flows expected to arise from the cash generating unit to which the asset relates. Estimates are used in deriving these cash 
flows and the discount rate that reflects current market assessments of the risks specific to the asset and the time value of money. The complexity 
of the estimation process and issues related to the assumptions, risks and uncertainties inherent with the application of the intangible asset 
accounting policies affect the amounts reported in the financial statements. In particular, if different estimates of the projected future cash flows or 
a different selection of an appropriate discount rate or long-term growth rate were made, these changes could materially alter the projected value 
of the cash flows of the asset, and as a consequence materially different amounts would be reported in the financial statements. 

Impairment losses recognised in respect of cash generating units are allocated first to reduce the carrying amount of goodwill allocated to  

those units, and then to reduce the carrying amount of other assets in the unit on a  pro-rata basis. 

In respect of assets other than goodwill, an impairment loss is reversed if there has been a change in the estimates used to determine the 
recoverable amount. An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount  
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised. Impairment losses in respect  
of goodwill are not reversed. 

1.9)  Programme rights 
Where programming, sports rights and film rights are acquired for the primary purpose of broadcasting, these are recognised within current assets.  
Assets are recognised when the Group controls, in substance, the respective assets and the risks and rewards associated with them. For acquired 

programme rights assets are recognised as payments are made and are recognised in full when the acquired programming is available for 
transmission. Programming produced internally, either for the purpose of broadcasting or to be sold in the normal course of the Group’s operating 
cycle, is recognised within current assets at production cost.  

Programme costs and rights, including those acquired under sale and leaseback arrangements, are written off to operating costs in full on first 

transmission except certain film rights and programming for digital channels which are written off over a number of transmissions. Programme 
costs and rights not yet written off are included in the balance sheet at the lower of cost and net realisable value. In assessing net realisable value 
consideration is given to the contracted sales price and estimated costs to complete for programmes in production, and the estimated airtime  
value of programme stock, sports rights and film rights. In assessing the airtime value of programme stock and film rights consideration is given to 
whether the number of transmissions purchased can be efficiently played out over the licence period. Any reversals of write downs for programme 
costs and rights are recognised as a reduction in operating costs. 

Outstanding sale and leaseback obligations, which comprise the principal and accrued interest, are included within borrowings. The finance 
element of the agreement is charged to the income statement over the term of the lease on a systematic basis. Sale and leaseback obligations  
are secured against an equivalent cash balance held within cash and cash equivalents. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

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1  Accounting policies (continued) 

1.10)  Trade receivables 
Trade receivables are recognised initially and subsequently at fair value. The Group provides goods and services to substantially all its customers on 
credit terms. Estimates are used in determining the level of receivables that will not, in the opinion of the Directors, be collected. These estimates 
include such factors as historical experience, the current state of the UK and overseas economies and industry specific factors. A provision for 
impairment of trade receivables is established when there is sufficient evidence that the Group will not be able to collect all amounts due according 
to their original terms. 

1.11)  Taxation 
The tax charge for the period comprises both current and deferred tax and is based on tax rates that are enacted or substantively enacted at the 
balance sheet date. Taxation is recognised in the income statement except to the extent that it relates to items recognised directly in equity.  
Current tax is the expected tax payable on the taxable income for the year and any adjustment to tax payable in respect of previous years. 
Deferred tax is provided using the balance sheet liability method on any temporary differences between the carrying amounts for financial 

reporting purposes and those for taxation purposes. The following temporary differences are not provided for: 

–  the initial recognition of goodwill;  

–  the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and 

–  differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.  

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities. 
The Group recognises liabilities for anticipated tax issues based on estimates of the additional taxes that are likely to become due which requires 

judgement. Amounts are accrued based on management’s interpretation of specific tax law and the likelihood of settlement. Where the final tax 
outcome of these matters is different from the amounts that were initially recorded, such differences will impact the income tax and deferred tax 
provisions in the period in which such determination is made. 

A deferred tax asset is recognised only to the extent that it is probable that sufficient taxable profit will be available to utilise the temporary 
difference. Recognition of deferred tax assets, therefore, involves judgement regarding the timing and level of future taxable income. Deferred tax 
assets and liabilities are disclosed net to the extent that they relate to taxes levied by the same authority and the Group has the right of set off. 

1.12)  Employee benefits 
Defined contribution schemes Obligations under the Group’s defined contribution schemes are recognised as an expense in the income statement  
as incurred. 

Defined benefit schemes The Group’s obligation in respect of defined benefit pension schemes is calculated separately for each scheme by 
estimating the amount of future benefit that employees have earned in return for their service in the current and prior periods; that benefit is 
discounted to determine its present value and the fair value of scheme assets is deducted. The discount rate used is the yield at the valuation date 
on high quality corporate bonds. The Group takes advice from independent actuaries relating to the appropriateness of the assumptions which 
include life expectancy of members, expected salary and pension increases, inflation and the return on scheme assets. It is important to note, 
however, that comparatively small changes in the assumptions used may have a significant effect on the income statement and balance sheet.  
The calculations are performed by a qualified actuary using the projected unit credit method. Actuarial gains and losses are recognised in full in the 
period in which they arise through the statement of recognised income and expense.  

Share-based compensation The Group operates a number of share-based compensation schemes. The fair value of the equity instrument is 
measured at grant date and spread over the vesting period through the income statement with a corresponding increase in equity. The fair value  
of the share options and awards is measured using either a Monte Carlo or Black-Scholes model as appropriate taking into account the terms and 
conditions of the individual scheme. Under these valuation methods, the share price for ITV plc is projected to the end of the performance period as 
is the Total Shareholder Return for ITV plc and the companies in the comparator group. Based on these projections, the number of awards that will 
vest and their present value is determined. The valuation of these share-based payments also requires estimates to be made in respect of the 
number of options that are expected to be exercised. Non-market vesting conditions are included in assumptions about the number of options that 
are expected to vest. At each balance sheet date, the Group revises its estimates of the number of options that are expected to vest. It recognises 
the impact of the revision to original estimates, if any, in the income statement, with a corresponding adjustment to equity. 

1.13)  Derivative financial instruments and hedging activities 
The Group uses a limited number of derivative financial instruments to hedge its exposure to fluctuations in interest and other foreign exchange 
rates. The Group does not hold or issue derivative instruments for speculative purposes. 

Derivative financial instruments are initially recognised at fair value and are subsequently remeasured at fair value with the movement recorded 

in the income statement. 

The fair value of foreign currency forward contracts is determined by using forward exchange market rates at the balance sheet date. The fair 
value of interest rate swaps is the estimated amount that the Group would receive or pay to terminate the swap at the balance sheet date, taking 
into account current interest rates and the current creditworthiness of swap counterparties. 

Third party valuations are used to fair value the Group’s derivatives. The valuation techniques use inputs such as interest rate yield curves and 

currency prices/yields, volatilities of underlying instruments and correlations between inputs.  

Where a derivative financial instrument is designated as a hedge of the variability in cash flows of a recognised asset or liability, or a highly 

probable forecast transaction, the effective part of any gain or loss on the derivative financial instrument is recognised directly in equity.  
Any ineffective portion of the hedge is recognised immediately in the income statement. 

For financial assets and liabilities designated at fair value through profit or loss the fair value change and interest income/expense are  

not separated. 

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ITV plc Report and accounts 2008 Notes to the accounts    

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1  Accounting policies (continued) 

1.14)  Provisions 
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation arising from past events, it is probable 
that an outflow of economic benefits will be required to settle the obligation and that the amount can be measured reliably. Provisions are 
determined by discounting the expected future cash flows by a rate which reflects current market assessments of the time value of money and the 
risks specific to the liability based on an appropriate gilt rate. These provisions are estimates for which the amount and timing of actual cash flows 
are dependent on future events. 

1.15)  Property, plant and equipment 
Owned assets Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Certain items of property, 
plant and equipment that had been revalued to fair value prior to 1 January 2004, the date of transition to IFRS, are measured on the basis of 
deemed cost, being the revalued amount less depreciation up to the date of transition. 

Leases Finance leases are those which transfer substantially all the risks and rewards of ownership to the lessee. Assets held under such leases are 
capitalised within property, plant and equipment and depreciation is provided as appropriate. Outstanding finance lease obligations, which comprise 
the principal plus accrued interest, are included within borrowings. The finance element of the agreements is charged to the income statement over 
the term of the lease on a systematic basis. 

All other leases are operating leases, the rentals on which are charged to the income statement on a straight line basis over the lease term. 

Depreciation Depreciation is provided to write off the cost of property, plant and equipment less estimated residual value on a straight line basis  
over their estimated useful lives. The annual depreciation charge is sensitive to the estimated useful life of each asset and the expected residual 
value at the end of its life. The major categories of property, plant and equipment are depreciated as follows: 

Freehold land  
Freehold buildings  
Leasehold properties/improvements 

  Vehicles, equipment and fittings  

not depreciated 
up to 60 years 
shorter of residual lease term or 60 years  
3 to 20 years 

1.16)   Distribution rights 
Programme rights acquired primarily for the purposes of distribution are classified within the balance sheet as non-current assets. They are 
recognised initially at cost and charged through the income statement over either a three or five year period depending on genre. The estimated 
lives are based on historical experience with similar rights as well as anticipation of future events. 

1.17)  Available for sale financial assets 
Available for sale financial assets comprise gilts and equity securities which do not meet the definition of subsidiaries, joint ventures or associates.  
They are stated at fair value, with any resultant gain or loss recognised directly in the available for sale reserve in equity, unless the loss is a 

permanent impairment when it is recorded in the income statement. 

1.18)  Foreign currencies 
Functional and presentational currency Items included in the financial statements in each of the Group’s entities are measured using the currency  
of the primary economic environment in which the entity operates (“the functional currency”). The consolidated financial statements are presented  
in pounds sterling (“£”), which is the Company’s functional and presentational currency. 

Foreign currency transactions Transactions in foreign currencies are translated into the functional currency of the respective Group entity at the 
rate of exchange ruling at the date of the transaction. Foreign currency monetary assets and liabilities at the balance sheet date are translated into 
the functional currency of the respective Group entity at the rate of exchange ruling at that date. Foreign exchange differences arising on 
translation are recognised in the income statement. Non-monetary assets and liabilities measured at historical cost are translated into sterling at the 
rate of exchange on the date of the transaction. 

Financial statements of foreign operations The assets and liabilities of foreign operations are translated into the functional currency of the 
respective group entity at the rate of exchange ruling at the balance sheet date. The revenues and expenses of foreign operations are translated into 
the functional currency of the respective group entity at the average rate of exchange ruling during the financial period. Exchange differences 
arising on translation are recognised directly in the translation reserve in equity. 

Net investment in foreign operations Exchange differences arising on the translation of the net investment in foreign operations are taken directly  
to the translation reserve within equity. 

In respect of all foreign operations only those translation differences arising since 1 January 2004, the date of transition to IFRS, are presented  
as a separate component of equity as permitted under IFRS 1. On disposal of an investment in a foreign operation the associated translation reserve 
balance is released to the income statement. 

1.19)  Exceptional items 
Exceptional items, as disclosed on the face of the income statement, are items which due to their material and non-recurring nature have been 
classified separately in order to draw them to the attention of the reader of the accounts and, in management’s judgement, to show more 
accurately the underlying profits of the Group. 

1.20)  Cash and cash equivalents 
Cash and cash equivalents comprises cash balances, call deposits with maturity of less than or equal to three months from the date of acquisition, 
cash held to meet certain finance lease commitments and gilts over which unfunded pension promises have a charge. 

1.21)  Trade payables 
Trade payables are recognised initially and subsequently at fair value. 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

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1  Accounting policies (continued) 

1.22)  Borrowings 
Borrowings are recognised initially at fair value, and in subsequent periods at amortised cost. The difference between cost and redemption value  
is recorded in the income statement over the period of the liability on an effective interest basis.  

Where the Group has identified that any such liabilities result in a mismatch between the accounting liability and the related derivative, the  
Group has adopted the fair value option provision of IAS 39 (revised) to eliminate this accounting mismatch. Management consider that this fair 
value treatment is more appropriate than amortised cost as the movements in these financial instruments largely offset each other and, as a result, 
they are managed on an aggregated basis. The effect of this is that the Group recognises any such financial liabilities at fair value in all periods 
subsequent to initial recognition, with resultant gains or losses recorded in the income statement.  

1.23)  Non-current assets held for sale and discontinued operations  
Non-current assets or disposal groups are classified as held for sale if their carrying amount will be recovered principally through sale rather than 
continuing use, they are available for immediate sale and sale is highly probable. 

On initial classification as held for sale, non-current assets or disposal groups are measured at the lower of their previous carrying amount and  

fair value less costs to sell. 

No amortisation or depreciation is charged on non-current assets (including those in disposal groups) classified as held for sale. Assets classified  

as held for sale are disclosed separately on the face of the balance sheet and classified as current assets or liabilities with disposal groups being 
separated between assets held for sale and liabilities held for sale. 

1.24)  ITV shares held by Employee Benefit Trusts (EBT) 
Transactions of the Group-sponsored EBT are included in the Group’s accounts. In particular, the EBT’s purchases of shares in ITV plc are debited 
directly to equity. 

1.25)  Dividends 
Dividends are recognised through equity in the period in which they are declared and, if required, approved by the Company’s shareholders. 

1.26)  Investment income 
Investment income comprises dividends received from the Group’s investments. Dividend income is recognised in the income statement on the  
date the Group’s right to receive payment is established. 

1.27)  Net financing costs 
Net financing costs principally comprise interest payable, foreign exchange gains/losses, finance charges on finance leases, interest receivable on 
funds invested, gains and losses on hedging instruments that are recognised in the income statement, the difference between cost and redemption 
value of borrowings and the expected return on pension scheme assets net of the interest cost on liabilities. 

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ITV plc Report and accounts 2008 Notes to the accounts    

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1  Accounting policies (continued) 

1.28)  Application of new EU endorsed accounting standards, amendments to existing EU endorsed standards and interpretations 

New standards, amendments and interpretations endorsed by the EU and effective in 2008  
Relevant to the Group’s results 
IFRIC 11 

IFRS 2 – Group and 
treasury share 
transactions 

IFRIC 14 

IAS 19 – The limit on a defined benefit  
asset, minimum funding requirements  
and their interaction. 

This interpretation provides guidance on whether share-based transactions involving 
Group entities should be accounted for as equity settled or cash settled 
transactions, and addresses issues concerning share-based payment arrangements 
that involve two or more entities within the same group.  
This interpretation applies to all post-employment defined benefits and other  
long-term employee defined benefits. The interpretation addresses when  
refunds or reductions in future contributions should be regarded as available in 
accordance with IAS 19, how a minimum funding requirement might affect the 
availability of reductions in future contributions and when a minimum funding 
requirement might give rise to a liability. 

These interpretations have had no material effect on the Group’s results in 2008 or previous years. 

Not relevant to the Group’s results 
IFRIC 13 

Customer loyalty programmes. 

IAS 39 and IFRS 7  Amendment to IAS 39 Financial 

Instruments: Recognition and 
Measurement and IFRS 7 Financial 
Instruments: Disclosures. 

Where a customer loyalty programme operates, IFRIC 13 requires an entity to 
separate sales revenue into revenue from sale of the goods or services and revenue  
from sale of the loyalty points, with the latter being deferred until the loyalty points 
are redeemed. 
An amendment to the Standards, issued in October 2008, permits an entity to 
reclassify non-derivative financial assets (other than those designated at fair value 
through profit or loss by the entity upon initial recognition) out of the fair value 
through profit or loss category in particular circumstances. 

New standards, amendments and interpretations endorsed by the EU but not yet effective  
Relevant to the Group’s results 
Improvements to 
IFRS 

The Improvements to IFRS contain 24 
amendments that result in accounting 
changes for presentation, recognition or 
measurement purposes.  The effective 
dates and transitional requirements are  
set out on a standard by standard basis. 
In addition there are 11 terminology or 
editorial amendments that are expected  
to have no or only minimal effects on 
accounting. 
Amendment to IFRS 2 Share-Based 
Payment: Vesting Conditions and 
Cancellations. 

Amendments to IAS 1 Presentation of 
Financial Statements - A revised 
presentation. 

IFRS 2 

IAS 1 

Not relevant to the Group’s results 
IAS 23 

Amendment to IAS 23 Borrowing costs. 

IFRS 1 and IAS 27  Amendments to IFRS 1 and IAS 27 – Cost  

of an investment in a subsidiary, jointly-
controlled entity or associate. 

IAS 32 and IAS 1  Amendments to IAS 32 Financial 

Instruments: Presentation and IAS 1 
Presentation of Financial Statements. 

An amendment to IAS 10 'Events after the Reporting Period' states that if dividends 
are declared (ie the dividends are appropriately authorised and no longer at the 
discretion of the entity) after the reporting period but before the financial 
statements are authorised for issue, the dividends are not recognised as a liability at 
the end of the reporting period because no obligation exists at that time. Such 
dividends are disclosed in the notes in accordance with IAS 1 Presentation of 
Financial Statements. This will affect the timing of the recognition of the Group’s 
interim dividend. 

The definition of vesting conditions in IFRS 2 has been amended to clarify that 
vesting conditions are limited to service conditions and performance conditions.  
Conditions other than service or performance conditions are considered non-vesting 
conditions.     
The Group will be required to present both a statement of comprehensive income 
and a statement of changes in equity as financial statements. The statement of 
comprehensive income effectively replaces the current statement of recognised 
income and expense (SORIE). 
This represents a change from the current requirement to present only one 
financial statement: a SORIE or a statement of all changes in equity. 

The revision of IAS 23 removes the option of immediately recognising an expense 
for borrowing costs that are directly attributable to the acquisition, construction or 
production of a qualifying asset.  A qualifying asset is one that takes a substantial 
period of time to get ready for use or sale. The effect on the Group is not expected 
to be material. 
The amendments require all dividends from a subsidiary, jointly-controlled entity or 
associate to be recognised as income when the right to receive the dividend is 
established. A consequential amendment to IAS 36 outlines when the receipt of 
dividend income is deemed to be an indicator of impairment. 
The amendments provide exemptions from the requirement to classify as a liability, 
financial instruments under which an entity has an unavoidable obligation to deliver 
cash. 

 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 57 

 Operating segmental information 

2 
The Management Committee considers the business primarily from a product perspective. The reportable segments are therefore Broadcasting, 
Global Content, Online and Other. All of the segments reported meet the quantitative thresholds required by IFRS 8, which the Group first adopted  
in 2007. 
  Management has determined the reportable segments based on the reports reviewed by the Management Committee. The Management 
Committee comprises the executive directors. 

Broadcasting is responsible for commissioning and scheduling programmes on the ITV channels, marketing and programme publicity. It derives  
its revenue primarily from the sale of advertising airtime and sponsorship. Other sources of revenue are from premium rate services and the digital 
terrestrial multiplex SDN. The Broadcasting segment also includes the investment in stv group plc (formerly SMG plc). 

Global Content derives its revenue primarily from ITV Studios in the UK (a commercial production company), international production centres in 
America, Germany, Sweden and Australia and the businesses in ITV Global Entertainment (“IGEL”). A proportion of revenue is generated internally via 
programme sales to the Broadcasting segment. IGEL sells programming and exploits merchandising and licensing worldwide, and is a distributor of 
DVD entertainment in the UK. 

Online derives its revenue from two main areas: broadband and mobile. Broadband includes itvlocal.com, itv.com and Friends Reunited. Mobile 

manages ITV’s mobile portal and arranges distribution of ITV’s channels and content on mobile networks. 

Other comprises the Group’s 100% interest in Carlton Screen Advertising (“CSA”), which sells cinema screen advertising in the UK, and its 50% 

interest in Screenvision, which operates cinema screen advertising businesses in continental Europe and the United States.  

The segment information provided for the reportable segments for the years ended 31 December 2008 and 31 December 2007 is as follows:  

Broadcasting   

Global Content   

2008 
£m 

2007 
£m   

2008 
£m 

2007 
£m   

1,652 

1,750  

622 

564  

(5) 

(12)  

(316) 

(320)  

1,647 

1,738  

306 

244  

2008 
£m 

36 

– 

36 

Online   

2007 
£m   

33  

–  

33  

140 

 244  

90 

90  

(20) 

(12)  

2008 
£m 

40 

– 

40 

1 

Other   

2007 
£m   

Consolidated 

2007 
£m 

2008 
£m 

67  

2,350 

2,414 

–  

(321) 

(332) 

67  

2,029 

2,082 

(11)  

211 

311 

– 

(2)  

1,589 

3,934  

– 

645 

–  

590  

(4) 

115 

2  

419  

(11) 

65 

2  

84  

(15) 

2,414 

2 

5,027 

14 

12  

1 

4  

29 

46  

44 

68  

– 

8 

2  

51 

61  

66 

79 

(492) 

(389)  

(294) 

(226)  

(27) 

(74)  

8  

10 

(5) 

1  

91 

123 

(18)  

(818) 

(707) 

Sales between segments are carried out at arm’s length. The revenue from external parties reported to the Management Committee is measured in  
a manner consistent with the income statement. Income statement and balance sheet allocations between reportable segments are performed on  
a consistent basis with the exception of pension costs, which are allocated, and pension assets and liabilities, which are not. This reflects the basis of 
reporting to the Management Committee. 

The Management Committee assesses the performance of the reportable segments based on a measure of EBITA before exceptional items.  
This measurement basis excludes the effect of non-recurring income and expenditure. Amortisation, investment income and share of profits of joint 
ventures and associates are also excluded as they are not reflective of the underlying business. Net financing costs are not allocated to segments  
as this type of activity is driven by the central treasury and taxation functions, which manage the cash and taxation position of the Group. 
  A reconciliation of EBITA before exceptional items to (loss)/profit before tax is provided as follows: 

EBITA before exceptional items 
Operating exceptional items 
Amortisation and impairment of intangible assets 
Net financing costs 
Share of (losses)/profits of joint ventures and associated undertakings 
Investment income 
Gain on sale, net of impairment, of properties (exceptional items) 
Gain on sale, net of impairment, of subsidiaries and investments (exceptional items) 
(Loss)/profit before tax 

2008 
£m 
211 
(97) 
(2,761) 
(60) 
(15) 
1 
(17) 
6 
(2,732) 

2007 
£m 
311 
(35) 
(84) 
(33) 
2 
1 
9 
17 
188 

Total segment 
revenue 
Intersegment 
revenue 
Revenue from 
external customers 
EBITA before 
exceptional items 
Share of (loss)/profit 
from joint ventures 
and associated 
undertakings 

Total segment assets 
Total assets include: 
Investments in 
associates and joint 
ventures 
Additions to non-
current assets  
(other than financial 
instruments) 

Total segment 
liabilities 

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2  Operating segmental information (continued) 
The amounts provided to the Management Committee with respect to total assets are measured in a manner consistent with that of the financial 
statements. These assets are allocated based on the operations of the segment. 

Reportable segments’ assets are reconciled to total assets as follows: 

Segment assets 
Unallocated: 
Held to maturity investments 
Assets held for sale 
Derivative financial instruments 
Cash and cash equivalents 
Total assets per the balance sheet 

2008 
£m 
2,414 

– 
3 
218 
616 
3,251 

The amounts provided to the Management Committee with respect to total liabilities are measured in a manner consistent with that of the 
financial statements. These liabilities are allocated based on the operations of the segment. 

Reportable segments’ liabilities are reconciled to total liabilities as follows: 

Segment liabilities 
Unallocated: 
Interest accruals 
Derivative financial instruments 
Borrowings 
Current tax liabilities 
Net deferred tax liability 
Dividends 
Defined benefit pension deficit 
Total liabilities per the balance sheet 

2008 
£m 
818 

30 
32 
1,523 
56 
55 
25 
178 
2,717 

2007 
£m 
5,027 

100 
59 
36 
498 
5,720 

2007 
£m 
707 

23 
10 
1,296 
206 
75 
52 
112 
2,481 

The Group’s principal operations are in the United Kingdom. Its revenue from external customers in the United Kingdom is £1,821 million (2007: 
£1,929 million), and the total revenue from external customers in other countries is £208 million (2007: £153 million). 

The total of non-current assets other than financial instruments, deferred tax assets, and employment benefit assets (there are no rights arising 

under insurance contracts) located in the UK is £1,443 million (2007: £4,279 million), and the total of these non-current assets located in other 
countries is £1 million (2007: £1 million). 

Revenues of approximately £382 million (2007: £382 million), £236 million (2007: £250 million) and £222 million (2007: £258 million) are derived 

from three external customers. The Group’s major customers are all media buying agencies. These revenues are attributable to the Broadcasting, 
Online and Other segments and are from the only customers which individually represent over 10% of the Group’s revenues. 

3  Staff costs 

Wages and salaries 
Social security and other costs 
Share-based compensation (see note 7) 
Pension costs 
Total 

2008 
£m 
287 
36 
10 
14 
347 

2007 
£m 
260 
31 
15 
18 
324 

Staff costs in the current year have increased by £23 million, including £8 million due to the year on year effect of acquisitions and business 
expansion and £6 million due to certain staff costs no longer charged directly to programmes. 

In addition, staff costs within exceptional items were £26 million (2007: £4 million) principally relating to redundancy payments and 

reorganisation costs. Total staff costs including exceptional items for the year ended 31 December 2008 are £373 million (2007: £328 million). In 
addition to the pension operating cost shown above is a net credit to net financing costs of £16 million (2007: credit of £18 million) and a net debit 
to retained earnings in respect of actuarial losses of £124 million (2007: gains of £111 million). 
The weighted average number of employees employed by the Group during the year was: 

Broadcasting  
Global Content 
Online 
Other 
Total 

2008 
2,747 
2,338 
373 
139 
5,597 

2007 
2,785 
2,444 
286 
185 
5,700 

Details of the directors’ emoluments, share options, pension entitlements and long-term incentive scheme interests are set out in the Remuneration 
report. 

 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 59 

4  Total operating costs 

 Staff costs 
 Before exceptional items 
 Exceptional items 

 Depreciation, amortisation and impairment 
 Amortisation and impairment 
 Depreciation 
 Impairment of assets held for sale 

 Other operating costs 
 Broadcasting schedule costs 
 Broadcasting transmission costs 
 Broadcasting industry costs 
 Licence fees 
 CSA direct costs 
 Global Content non-staff costs 
 Online non-staff costs 
 Operating lease costs 
 Other operating exceptional items 
 Audit and non-audit fees paid to KPMG Audit Plc (see below) 
 Other 

 Less: Staff costs and other costs charged to broadcasting schedule costs 
 Total operating costs 

2008 
£m 

347 
26 
373 

2,761 
36 
– 
2,797 

1,125 
94 
44 
30 
33 
217 
42 
19 
71 
2 
55 
1,732 

(226) 
4,676 

2007 
£m   

324  
4  
328  

84  
35  
5  
124  

1,087  
85  
37  
44  
63  
159  
35  
19  
31  
2  
106  
1,668  

(230)  
1,890  

Global Content non-staff costs are net of the recharge for programmes supplied to ITV Broadcasting channels (which is eliminated on consolidation  
as internal turnover).  

The Group engages KPMG Audit Plc (“KPMG”) on assignments additional to their statutory audit duties where their expertise and experience with 

the Group are important. The Group’s policy on such assignments is set out in the Audit Committee report. 

Fees paid to KPMG during the year are set out below:  

Fees payable to KPMG for the audit of the Group’s annual accounts 
Fees payable to KPMG and its associates for other services: 
  The audit of the Group’s subsidiaries pursuant to legislation 
  Other services supplied pursuant to legislation 
  Other services relating to taxation 
  Services relating to corporate finance transactions entered into or proposed to be  

entered into by or on behalf of the Group or any of its associates 

  All other services 
Total 

2008 
£m 
0.9 

0.2 
0.1 
0.5 

0.6 
– 
2.3 

2007 
£m 
0.8 

0.2 
0.1 
0.4 

0.3 
0.1 
1.9 

Fees paid to KPMG for audit and other services to the Company are not disclosed in its individual accounts as the Group accounts are required to 
disclose such fees on a consolidated basis. 

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ITV plc Report and accounts 2008 Notes to the accounts    

 60 

5  Exceptional items 

Operating exceptional items: 
  Reorganisation and restructuring costs 
  PRS reimbursements and fines 
  Onerous contract provisions 
      Kangaroo 

Non-operating exceptional items: 
  Gain on sale, net of impairment, of properties 
  Gain on sale, net of impairment, of subsidiaries and investments 

Impairment of available for sale financial assets 

      Kangaroo 

Total exceptional items before tax 

2008 
£m 

(40) 
(6) 
(50) 
(1) 
(97) 

(17) 
17 
(7) 
(4) 
(11) 
(108) 

2007 
£m 

(8) 
(18) 
(9) 
– 
(35) 

9 
43 
(26) 
– 
26 
(9) 

2008 
In 2008 a charge of £40 million was incurred in respect of reorganisation and restructuring costs. This includes £18 million related to Regional News 
and £22 million as a result of other efficiency programmes. 

On 8 May 2008, Ofcom announced a fine to ITV of £6 million in respect of breaches of the programme code relating to premium rate services  

on ITV1 and ITV2. At the date of approval of the 2007 accounts, the regulator had not yet confirmed the level of any fine that might have been 
imposed in this context. Therefore no provision for a fine was able to be included in the 2007 accounts. 

Provisions in respect of onerous contracts for sports rights of £50 million were put in place in 2008 as a consequence of the forecast significant 

decline in the advertising market over the life of those contracts. 

An impairment of £14 million was charged on the Manchester properties prior to their reclassification from assets held for sale to fixed assets  

and an impairment of £3 million has been charged on the remaining property classified in assets held for sale. 

During the year, as part of the ongoing process to dispose of non-core businesses and investments, the Group sold its 50% interests in Arsenal 
Broadband Limited and Liverpool FC.tv Limited, resulting in gains of £12 million and £13 million respectively. These and other smaller gains were 
partially offset by £9 million of closure costs relating to CSA and a £3 million impairment in the Group’s investment in Screenvision Holdings (Europe) 
Limited both of which are disclosed in the ‘other’ reporting segment. 

An impairment of the holding in stv group plc, which is held in the Broadcasting segment, of £7 million (2007: £26 million) was made following  

a significant and sustained decline in its share price. 

A summary of the 2008 Kangaroo operating and exceptional costs is included in the table below: 

Kangaroo costs 
Impairment of intangible fixed assets  
Impairment of investment in joint venture 
Exceptional Kangaroo costs 
Kangaroo losses included in Online Segment 
Total Kangaroo costs in 2008 

Accounting treatment 
Operating exceptional costs 
Non-operating exceptional costs 

Operating costs 

2008 
£m 
1 
4 
5 
3 
8 

In 2009 ITV expects to incur £1 million of operating costs and £3 million of closure costs, which will be shown as operating exceptional costs, in 
respect of Kangaroo. 

2007 
In 2007 a charge of £8 million was incurred in respect of reorganisation and restructuring costs including £4 million in respect of costs associated  
with the operating review savings which formed part of a larger project. 

Provisions in respect of onerous contracts associated with CSA (£9 million) were put in place in 2007. 
A net gain of £9 million was recognised from the sale of properties. A gain of £17 million was recognised from the sale of subsidiaries  

and investments net of impairment of investments. This included the profits on disposal of the stakes in Arsenal Holdings plc and the option over 
the investment in Arsenal Broadband Limited (£28 million), the investment in Liverpool Football Club and Athletic Grounds plc (£7 million), the stake 
in Independent Television Facilities Centre Limited (£5 million) and the stake in MUTV Limited (£3 million) and an impairment of the holding in stv 
group plc, which is held in the Broadcasting segment, (£26 million) following a significant and sustained decline in its share price.  

Operating exceptional items included £18 million in respect of reimbursements, fines and other costs associated with issues arising on the use  

of premium rate interactive services in programming on ITV (£10 million) and GMTV (£8 million).  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 61 

6  Pension schemes  
The Group operates both defined benefit and defined contribution pension schemes. 

The pension scheme assets are held in a separate trustee-administered fund to meet long-term pension liabilities to past and present employees. 

The trustees of the fund are required to act in the best interest of the fund’s beneficiaries. The appointment of trustees to the fund is determined 
by the scheme’s trust documentation.  

Defined contribution schemes 
Total contributions recognised as an expense in relation to defined contribution schemes during 2008 were £4 million (2007: £3 million). 

Defined benefit schemes 
The Group provides retirement benefits to some of its former and approximately 25% of its current monthly paid employees through defined 
benefit schemes. The Group’s main scheme was formed from a merger of a number of schemes on 31 January 2006. The level of retirement 
benefit is principally based on basic salary at retirement. 

The liabilities of the defined benefit scheme are measured by discounting the best estimate of future cash flows to be paid out by the scheme 

using the projected unit method. This amount is reflected in the deficit in the balance sheet. The projected unit method is an accrued benefits 
valuation method in which the scheme liabilities make allowance for projected earnings. The accumulated benefit obligation is an actuarial measure 
of the present value of benefits for service already rendered but differs from the projected unit method in that it includes an allowance for early 
leaver statutory revaluation rather than projected earning increases. At the balance sheet date the accumulated benefit obligation was £2,310 
million (2007: £2,550 million). 

The assets and liabilities of all the Group’s defined benefit pension schemes recognised in the balance sheet at 31 December 2008 under IAS 19  
(as explained in detail in this note) were £2,161 million (2007: £2,491 million) and £2,339 million (2007: £2,603 million) respectively, resulting in a net 
deficit in the defined benefit schemes of £178 million (2007: £112 million). 

An alternative method of valuation to the projected unit method is a solvency basis, often estimated using the cost of buying out benefits at the 
balance sheet date with a suitable insurer. This amount represents the amount that would be required to settle the scheme liabilities at the balance 
sheet date rather than the Group continuing to fund the ongoing liabilities of the scheme. The Group estimates the shortfall in the amount required 
to settle the scheme’s liabilities at the balance sheet date is £1,800 million (2007: £1,100 million). 

The statutory funding objective is that the scheme has sufficient and appropriate assets to pay its benefits as they fall due. This is a long-term 
target. Future contributions will always be set at least at the level required to satisfy the statutory funding objective. The general principles adopted 
by the trustees are that the assumptions used, taken as a whole, will be sufficiently prudent for pensions and benefits already in payment to 
continue to be paid, and to reflect the commitments which will arise from members’ accrued pension rights. 

The Group’s main scheme, formed by merger on 31 January 2006, consists of three sections, A, B and C. The first triennial valuation of section A 
was completed at 1 January 2008 by an independent actuary for the Trustees of the ITV Pension Scheme. The first triennial valuations of sections B 
and C were completed as at 1 January 2007. The Group will monitor funding levels annually. 

The levels of ongoing contributions are based on the current service costs and the expected future cash flows of the defined benefit scheme.  

Normal employer contributions into the schemes in 2009 for current service are expected to be in the region of £11 million (2007: £11 million) 
assuming current contribution rates continue as agreed with the scheme trustees. In addition, deficit funding payments of £30 million per annum 
are expected for the next five years. The Group estimates that the present value of the duration of UK scheme liabilities, on average, fall due over  
14 years (2007: 16 years). 

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ITV plc Report and accounts 2008 Notes to the accounts    

 62 

6   Pension schemes (continued) 
The movement in the present value of the defined benefit obligation for these schemes is analysed below: 

Defined benefit obligation at 1 January 
Current service cost 
Curtailment gain 
Interest cost 
Net actuarial gain 
Contributions by scheme participants 
Benefits paid 
Defined benefit obligation at 31 December 

2008 
£m 
2,603 
12 
(2) 
146 
(314) 
6 
(112) 
2,339 

2007 
£m 
2,657 
15 
– 
134 
(96) 
5 
(112) 
2,603 

The present value of the defined benefit obligation is analysed between wholly unfunded and funded defined benefit schemes in the table below: 

Defined benefit obligation in respect of funded schemes 
Defined benefit obligation in respect of wholly unfunded schemes 
Total defined benefit obligation 

The movement in the fair value of the defined benefit scheme assets is analysed below: 

Fair value of assets at 1 January 
Expected return on assets 
Net actuarial (loss)/gain 
Employer contributions 
Contributions by scheme participants 
Benefits paid 
Fair value of assets at 31 December 

2008 
£m 
2,309 
30 
2,339 

2008 
£m 
2,491 
162 
(438) 
52 
6 
(112) 
2,161 

2007 
£m 
2,567 
36 
2,603 

2007 
£m 
2,372 
152 
15 
59 
5 
(112) 
2,491 

The assets and liabilities of the scheme are recognised in the balance sheet and shown within non-current liabilities. The total recognised is: 

Total defined benefit scheme assets 
Total defined benefit scheme obligations 
Net amount recognised within the balance sheet 

Amounts recognised through the income statement are as follows: 

Amount charged to operating costs: 
  Current service cost 
  Curtailment gain 

Amount credited/(charged) to net financing costs: 
Expected return on pension scheme assets 
Interest cost 

Total credited in the income statement 

2008 
£m 
2,161 
(2,339) 
(178) 

2007 
£m 
2,491 
(2,603) 
(112) 

2006 
£m 
2,372 
(2,657) 
(285) 

2005 
£m 
2,072 
(2,604) 
(532) 

2004 
£m 
1,685 
(2,357) 
(672) 

2008 
£m 

(12) 
2 
(10) 

162 
(146) 
16 
6 

2007 
£m 

(15) 
– 
(15) 

152 
(134) 
18 
3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 63 

6   Pension schemes (continued) 
The amounts recognised through the statement of recognised income and expense are: 

Actuarial gains and (losses): 
  Arising on scheme assets 
  Arising on scheme liabilities 

2008 
£m 

(438) 
314 
(124) 

2007 
£m 

15 
96 
111 

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The cumulative amount of actuarial gains and losses recognised through the statement of recognised income and expense since 1 January 2004 is 
an actuarial loss of £72 million (2007: £52 million gain). 

Included within actuarial gains and losses are experience adjustments as follows: 

Experience adjustments on scheme assets 
Experience adjustments on scheme liabilities 

2008 
£m 
(438) 
– 

2007 
£m 
15 
(18) 

2006 
£m 
32 
(12) 

2005 
£m 
219 
9 

2004 
£m 
56 
(70) 

At 31 December 2008 the scheme assets were invested in a diversified portfolio that consisted primarily of equity and debt securities. 
  The fair value of the scheme assets are shown below by major category: 

Market value of assets – equities and property 
Market value of assets – bonds 
Market value of assets – other 
Total scheme assets 

Market 
value 
2008 
£m 
704 
1,330 
127 
2,161 

Market 
value 
2007 
£m 
1,284 
1,087 
120 
2,491 

Exposure through the different asset classes is obtained through a combination of executing swaps and investing in physical assets. Some of these 
bond investments are issued by the UK Government. The risk of default on these is very small compared to the risk of default on corporate bond 
investments, although some risk may remain. The trustees also hold corporate bonds and other fixed interest securities. There is a more significant 
risk of default on these which is assessed by various rating agencies. Over 2008, yields have increased significantly relative to gilts and this is partly 
attributed to an increase in default risk in respect of these bonds. 

The trustees also have a substantial holding of equity investments. The investment return related to these is variable and they are generally 

considered much “riskier” investments. It is generally accepted that the yield on equity investments will contain a premium (“the equity risk 
premium”) to compensate investors for the additional risk of holding this type of investment. There is significant uncertainty about the likely size  
of the risk premium. 

In respect of overseas equity investments there is an additional risk associated with the exposure to unfavourable currency movements.  

To reduce this risk, the Scheme aims to hedge broadly 60% of the overseas equity investment against currency movements. 

The expected return for each asset class is weighted based on the target asset allocation for 2009 to develop the expected long-term rate  

of return on assets assumption for the portfolio. 

The benchmark for 2009 is to hold broadly 47% equities and 53% bonds. The majority of the equities held by the scheme are in international blue 

chip entities. The aim is to hold a globally diversified portfolio of equities, with a target of broadly 22% of equities being held in the UK and 78% of 
equities held overseas. Within the bond portfolio the aim is to hold 58% of the portfolio in government bonds (gilts) and 42% of the portfolio in 
corporate bonds and other fixed interest securities.  

The expected rates of return on plan assets by major category and target allocations for 2009 are set out below: 

Equities and property 
Bonds 
Other 

Expected long-
term rate 
of return 
2009 
% p.a. 
7.5 
3.6 – 6.3 
n/a 

Planned asset 
allocation 
2009 
% of assets 
47 
53 
– 

Expected long-
term rate 
of return 
2008 
% p.a. 
7.7 
4.4 – 5.9 
n/a 

Planned asset 
allocation 
2008 
% of assets 
55 
45 
– 

The expected return on plan assets is based on market expectations at the beginning of the financial period for returns over the life of the related 
obligation.  The expected yield on bond investments with fixed interest rates can be derived exactly from their market value. 

The actual return on plan assets in the year ended 31 December 2008 was a decrease of £276 million (2007: increase of £167 million). 

The principal assumptions used in the scheme valuations at the balance sheet date were: 

Rate of general increase in salaries 
Rate of increase in pension payment (LPI 5% pension increases) 
Rate of increase to deferred pensions 
Discount rate for scheme liabilities 
Inflation  assumption 

2008 
3.80% 
2.70% 
2.80% 
6.30% 
2.80% 

2007 
4.65% 
3.30% 
3.40% 
5.70% 
3.40% 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 64 

6   Pension schemes (continued) 
IAS 19 requires that the discount rate used be determined by reference to market yields at the balance sheet date on high quality fixed income 
investments. The currency and term of these should be consistent with the currency and estimated term of the post-employment obligations.  
The discount rate has been based on the yield available on AA rated corporate bonds of a term similar to the liabilities. 

The expected rate of inflation is an important building block for salary growth and pension increase assumptions. A rate of inflation is “implied” 

by the difference between the yields on fixed and index-linked Government bonds. However, differences in demand for these can distort this 
implied figure. The Bank of England target inflation rate has also been considered in setting this assumption. 

The Group has used PA92 year of birth tables with medium cohort improvements, with a 1% per annum underpin and a one year age rating  
(i.e. tables are adjusted so that a member is assumed to be one year older than actual age). Using these tables the assumed life expectations on  
retirement are: 

Retiring today at age 
Males 
Females 

Retiring in 20 years at age 
Males 
Females 

2008 
60 
26.5 
29.8 

60 
28.5 
31.9 

2008 
65 
21.6 
24.8 

65 
23.4 
26.7 

2007 
60 
24.4 
27.4 

60 
25.5 
28.4 

2007 
65 
19.8 
22.8 

65 
20.8 
23.7 

The tables above reflect published mortality investigation data in conjunction with the results of investigations into the mortality experience of 
scheme members. These tables differ from those used as at 31 December 2007 which were the PA92 tables with mortality projected to 2020 for 
pensioners and 2035 for non-pensioners using the standard (non-cohort) improvements.  This change resulted in an increase in the assumed life 
expectations. 

The sensitivities regarding the principal assumptions used to measure the scheme’s liabilities are set out below. The illustrations consider the 
single change shown with the other assumptions assumed to be unchanged. In practice, changes in one assumption may be accompanied by 
offsetting changes in another assumption (although this is not always the case). The Company liability is the difference between the scheme 
liabilities and the scheme assets. Changes in the assumptions may occur at the same time as changes in the market value of scheme assets.  
These may or may not offset the change in assumptions. For example, a fall in interest rates will increase the scheme liability, but may also  
trigger an offsetting increase in the market value so there is no net effect on the Company liability. 

Assumption 
Discount rate 
Rate of inflation 
Rate of salary growth 
Rate of mortality 

Change in assumption 
Increase/decrease by 0.5% 
Increase/decrease by 0.5% 
Increase/decrease by 0.5% 
Increase by 1 year 

Impact on scheme liabilities 
Decrease/increase by 7% 
Increase/decrease by 7% 
Increase/decrease by 1% 
Increase by 2% 

 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 65 

7  Share-based compensation 

Outstanding at 1 January 
Granted during the year – nil priced 
Granted during the year – other 
Forfeited during the year 
Exercised during the year 
Expired during the year 
Outstanding at 31 December 

Exercisable at 31 December 

The average share price during 2008 was 52.34 pence (2007: 105.73 pence). 

2008   

Weighted 
average exercise 
price 
(pence)   
79.46  
–  
52.00  
52.99  
6.63  
80.94  
71.88  

Number of 
options 
(’000) 
131,803 
20,929 
15,132 
(15,295) 
(11,351) 
(24,764) 
116,454 

2007 

Weighted 
average exercise 
price 
(pence) 
86.67 
– 
86.72 
67.13 
34.50 
74.73 
79.46 

Number of 
options 
(’000) 
165,185 
34,758 
3,479 
(8,087) 
(28,469) 
(35,063) 
131,803 

42,057 

151.48  

51,818 

147.88 

Range of exercise prices (pence) 
Nil 
50.00–69.99 
70.00–99.99 
100.00–109.99 
110.00–119.99 
120.00–149.99 
200.00–249.99 
250.00–299.99 
300.00–385.99 

Weighted 
average exercise 
price 
(pence) 
– 
53.80 
84.95 
101.96 
114.55 
133.63 
217.78 
270.25 
385.31 

Number of 
options 
(’000) 
53,272 
14,106 
4,546 
12,032 
11,957 
6,367 
1,201 
12,882 
91 

2008   

Weighted 
average 
remaining 
contractual 
life 
(years)   
4.20  
3.54  
2.68  
2.04  
5.73  
3.97  
1.98  
1.54  
1.40  

Weighted 
average exercise 
price 
(pence) 
– 
63.37 
54.59 
101.94 
114.62 
132.37 
217.78 
269.13 
385.31 

2007 

Weighted 
average 
remaining 
contractual 
life 
(years) 
2.69 
1.82 
3.79 
2.90 
6.69 
5.31 
2.98 
2.36 
2.40 

Number of 
options 
(’000) 
59,206 
5,784 
8,434 
13,808 
16,218 
10,713 
1,357 
16,192 
91 

Share schemes  
Full details of the ITV Turnaround Plan, Commitment Scheme, Performance Share Plan and Deferred Share Award Plan can be found in the 
Remuneration report. 

Awards made under the Granada Media and Granada Commitment schemes, the Granada Media, Granada and Carlton Executive Share Option 
schemes, the Carlton Equity Participation Plan, and the Carlton Deferred Annual Bonus Plan have all reached the end of their various performance 
periods, and have vested or lapsed accordingly. Details of the performance criteria that applied to these awards have been detailed in the notes to 
previous accounts, and in previous Remuneration reports. The Granada, Carlton and ITV Sharesave schemes are Inland Revenue Approved SAYE 
schemes. Although some awards remain vested but unexercised under these Plans, they are not considered material for the purposes of disclosure 
again in this note. 

Exercises can be satisfied by market purchase or by new issue shares. No new shares may be issued to satisfy exercises under the terms of the 

Deferred Share Award Plan. During the year all exercises were satisfied by using shares purchased in the market and held in the ITV Employees’ 
Benefit Trust rather than by issuing new shares. 

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ITV plc Report and accounts 2008 Notes to the accounts    

 66 

7   Share-based compensation (continued) 
Assumptions relating to grants of share options during 2008 and 2007: 

Scheme name 
Sharesave 
ITV – three year 
ITV – five year 
ITV – three year 
ITV – five year 
Turnaround Plan 
ITV – three year 
ITV – three year with retesting after 5 years 
ITV – five year 
ITV – three year 
ITV – five year 
ITV – three year 
ITV – five year 
ITV – three year 
ITV – five year 
ITV – three year 
ITV – five year 

Date of  
grant 

Share price  
at grant 
(pence) 

Exercise  
price 
(pence) 

Expected  
volatility 
% 

Expected life 
(years) 

Gross dividend  
yield 
% 

05-Apr-07 
05-Apr-07 
04-Apr-08 
04-Apr-08 

13-Sept-07 
13-Sept-07 
13-Sept-07 
03-Oct-07 
03-Oct-07 
02-Nov-07 
02-Nov-07 
12-Sep-08 
12-Sep-08 
02-Oct-08 
02-Oct-08 

111.10 
111.10 
65.00 
65.00 

106.40 
106.40 
106.40 
104.00 
104.00 
96.20 
96.20 
49.90 
49.90 
42.30 
42.30 

86.60 
86.60 
52.00 
52.00 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

25.00% 
25.00% 
25.00% 
25.00% 

25.00% 
25.00% 
25.00% 
25.00% 
25.00% 
25.00% 
25.00% 
25.00% 
25.00% 
25.00% 
25.00% 

3.25 
5.25 
3.25 
5.25 

2.25 
2.25 
4.25 
2.25 
4.25 
2.25 
4.25 
2.25 
4.25 
2.25 
4.25 

2.84% 
2.84% 
2.84% 
2.84% 

2.96% 
2.96% 
2.96% 
2.96% 
2.96% 
2.96% 
2.96% 
2.96% 
2.96% 
2.96% 
2.96% 

Risk free 
rate 
% 

5.25% 
5.12% 
3.93% 
4.09% 

5.04% 
5.04% 
4.98% 
5.04% 
4.98% 
5.04% 
4.98% 
5.04% 
4.98% 
5.04% 
4.98% 

Fair value 
(pence) 

33.00 
36.00 
17.00 
19.00 

44.00 
59.00 
48.00 
41.00 
45.00 
28.00 
36.00 
14.00 
18.00 
12.00 
16.00 

The expected volatility is based on the historic volatility of ITV plc, which was formed on the merger of Granada plc and Carlton Communications Plc 
on 2 February 2004. 

The awards made under the Commitment Scheme, Performance Share Plan and Turnaround Plan all have market based performance 

conditions which are taken into account in the fair value calculation using a Monte Carlo pricing model. The Black-Scholes model is used to value the 
Sharesave Schemes as these do not have any market performance conditions. 

Share-based compensation charges totalled £10 million in 2008 (2007: £15 million).  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 67 

8  Net financing costs 

Financing income: 

Interest income on bank deposits 
Expected return on defined benefit pension scheme assets 

  Change in fair value of financial liabilities designated at fair value through profit or loss 
  Other interest receivable 

Financing costs: 

Interest expense on financial liabilities measured at amortised cost 
Foreign exchange loss 
Interest on defined benefit pension plan obligations 

  Other interest expense 

Net financing costs 

2008 
£m 

23 
162 
123 
8 
316 

(110) 
(116) 
(146) 
(4) 
(376) 
(60) 

2007 
£m 

30 
152 
14 
4 
200 

(54) 
(42) 
(134) 
(3) 
(233) 
(33) 

The foreign exchange loss is economically hedged by cross currency interest rate swaps. The gain on these swaps is included in the change in fair 
value of financial liabilities within financing income. See note 25 for further details. 

As a result of ITV's credit rating with Standard & Poor's being lowered to BB+ in August 2008 the 2011 €500 million bond and the 2017 £250 
million bond were subject to coupon step ups. This has resulted in the recalculation of the amortised cost carrying value of the bonds as required  
by IAS 39. The carrying value of the 2011 €500 million bond has increased by £12 million, and the 2017 £250 million bond by £18 million. This has 
resulted in an increase in the amortised cost of the bonds and interest expense of £30 million (2007: £nil) during the current year. The increase in  
the amortised cost of the bonds will unwind in future years resulting in a credit to interest expense. 

9  Taxation 
Recognised in the income statement: 

Current tax expense: 
  Current tax charge before exceptional items  
  Current tax credit on exceptional items  

  Adjustment for prior periods  

Deferred tax: 
  Origination and reversal of temporary differences  
  Deferred tax credit on exceptional items 
  Adjustment for prior periods  

Total taxation credit/(expense) in the income statement 

Reconciliation of taxation credit/(expense): 

(Loss)/profit before tax 
Taxation credit/(expense) at UK corporation tax rate of 28.5% (2007: 30%) 
Non-taxable/non-deductible exceptional items 
Non-taxable income/non-deductible expenses 
Effect of tax losses utilised 
Over provision in prior periods 
Impact of tax rate change 
Impact of goodwill impairment 
Other 

2008 
£m 

(28) 
23 
(5) 
198 
193 

(3) 
– 
(12) 
(15) 
178 

2008 
£m 
(2,732) 
779 
(8) 
(6) 
– 
186 
1 
(768) 
(6) 
178 

2007 
£m 

(58) 
3 
(55) 
25 
(30) 

(9) 
3 
(14) 
(20) 
(50) 

2007 
£m 
188 
(56) 
3 
(7) 
4 
11 
4 
(6) 
(3) 
(50) 

In the year ended 31 December 2008 the effective tax rate is lower (2007: lower) than the standard rate of UK corporation tax primarily  
as a result of adjustments in respect of prior periods due to progress in the agreement with revenue authorities of prior periods’ tax liabilities 
including £57 million which has resulted in an adjustment through goodwill related to the ITV merger in February 2004 as required by IAS 12  
(2007: adjustments in respect of prior periods due to progress in the agreement with revenue authorities of prior periods’ tax liabilities).  

The underlying tax rate on profits, after adjusting for the irregular tax effects caused by issues such as exceptional items, impairments, joint 

ventures and associates and adjustments in respect of prior periods, is 32% (2007: 31%).  

A tax credit totalling £35 million (2007: expense of £47 million) has been recognised directly in equity representing current tax of £nil (2007: credit 

of £nil) and a deferred tax credit of £35 million (2007: expense of £47 million).  

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ITV plc Report and accounts 2008 Notes to the accounts    

 68 

9   Taxation (continued) 
Deferred tax assets/(liabilities) recognised and their movements are: 

Property, plant and equipment 
Intangible assets 
Programme rights 
Pension scheme deficits 
Pensions funding payments 
Interest-bearing loans and borrowings, and derivatives 
Share-based compensation 
Unremitted earnings of subsidiaries, associates and joint ventures 
Other 

Property, plant and equipment 
Intangible assets 
Programme rights 
Pension scheme deficits 
Pensions funding payments 
Interest-bearing loans and borrowings, and derivatives 
Share-based compensation 
Unremitted earnings of subsidiaries, associates and joint ventures 
Other 

At  
1 January 
2008 
£m 
(13) 
(113) 
3 
31 
11 
(2) 
4 
(2) 
6 
(75) 

At  
1 January 
2007 
£m 
(4) 
(139) 
7 
86 
21 
(4) 
26 
(3) 
3 
(7) 

Business 
combinations 
£m 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

Business 
combinations 
£m 
– 
(1) 
– 
– 
– 
– 
– 
– 
– 
(1) 

Recognised  
in the income 
statement 
£m 
(2) 
18 
1 
(17) 
(11) 
1 
– 
(1) 
(4) 
(15) 

Recognised  
in the income 
statement 
£m 
(9) 
24 
(4) 
(21) 
(10) 
2 
(6) 
1 
3 
(20) 

Recognised  
in equity 
£m 
– 
– 
– 
35 
– 
– 
– 
– 
– 
35 

Recognised  
in equity 
£m 
– 
3 
– 
(34) 
– 
– 
(16) 
– 
– 
(47) 

At  
31 December 
2008 
£m 
(15) 
(95) 
4 
49 
– 
(1) 
4 
(3) 
2 
(55) 

At  
31 December 
2007 
£m 
(13) 
(113) 
3 
31 
11 
(2) 
4 
(2) 
6 
(75) 

The amount of the deferred tax liability at 31 December 2008 was reduced by £1 million (2007: £6 million) as a consequence of the re-statement of 
the liability to the reduced 28% rate at which the liability is expected to reverse. Of this benefit £1 million (2007: £4 million) has been taken through 
the income statement and £nil (2007: £2 million) through equity in accordance with IAS 12. 

At 31 December 2008 total deferred tax assets are £59 million (2007: £55 million) and total deferred tax liabilities are £114 million (2007:  

£130 million). 

Deferred tax assets estimated at £0.6 billion and £0.1 billion (2007: £0.6 billion and £0.1 billion) in respect of capital losses and loan relationship 

deficits respectively, have not been recognised due to  uncertainties as to their amount and whether gain or income will arise in the appropriate 
form and relevant territory against which such losses could be utilised. For the same reasons, deferred tax assets in respect of overseas losses of  
£10 million (2007: £10 million) which time expire between 2017 and 2026 have not been recognised. 

10 Dividends 
Dividends declared and recognised through equity in the year were: 

Equity shares: 

Final 2006 dividend of 1.8 pence per share 
Interim 2007 dividend of 1.35 pence per share 
Final 2007 dividend of 1.8 pence per share 
Interim 2008 dividend of 0.675 pence per share 

2008 
£m 

– 
– 
70 
26 
96 

2007 
£m 

70 
52 
– 
– 
122 

£1 million relating to the DRIP element of the 2008 interim dividend was paid before the balance sheet date. No final dividend will be declared for 
2008.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 69 

11 Earnings per share 

(Loss)/profit for the year attributable to equity shareholders of the parent company 
Exceptional items (including related tax effect of a credit of £23 million,  
2007: credit of £6 million) 
(Loss)/profit for the year before exceptional items 
Amortisation and impairment of intangible assets (including related tax credit of £19 million,  
2007: £19 million) 
IAS 39 charge in respect of amortised cost adjustment (including related tax credit of £9 million, 
2007: £nil) 
Prior period tax adjustments 
Profit for the year before exceptional items, amortisation and impairment of intangible assets, 
amortised cost adjustment and prior period tax adjustments 

Weighted average number of ordinary shares in issue – million 
Dilution impact of share options – million 

(Loss)/earnings per ordinary share 
Adjusted earnings per ordinary share 
Basic (loss)/earnings per ordinary share 
Add: Loss per ordinary share on exceptional items 
(Loss)/earnings per ordinary share before exceptional items 
Add: Loss per ordinary share on amortisation and impairment of intangible assets 
Add: IAS 39 charge in respect of amortised cost adjustment 
Subtract: Profit per ordinary share on prior period tax adjustments 
Adjusted earnings per ordinary share for the year before exceptional items, amortisation and 
impairment of intangible assets, amortised cost adjustment and prior period tax adjustments 

Basic 
£m 
(2,556) 

2008   

Diluted 
£m   
(2,556)  

85 
(2,471) 

85  
(2,471)  

2,742 

2,742  

21 
(186) 

21  
(186)  

Basic 
£m 
137 

3 
140 

65 

– 
(11) 

2007 

Diluted 
£m 
137 

3 
140 

65 

– 
(11) 

106 

106  

194 

194 

3,877 
– 
3,877 

3,877  
9  
3,886  

3,874 
– 
3,874 

3,874 
23 
3,897 

(65.9)p 

(65.8)p  

3.5p 

3.5p 

(65.9)p 
2.2p 
(63.7)p 
70.7p 
0.5p 
(4.8)p 

(65.8)p  
2.2p  
(63.6)p  
70.6p  
0.5p  
(4.8)p  

3.5p 
0.1p 
3.6p 
1.7p 
– 
(0.3)p 

3.5p 
0.1p 
3.6p 
1.7p 
– 
(0.3)p 

2.7p 

2.7p  

5.0p 

5.0p 

An adjusted earnings per share figure has been disclosed because in the view of the directors this gives a fairer reflection of the results of the 
underlying business. 

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ITV plc Report and accounts 2008 Notes to the accounts    

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12 Property, plant and equipment  

Cost 
At 1 January 2007 
Additions 
Reclassification from assets held for sale 
Disposals and retirements 
At 31 December 2007 
Additions 
Reclassification from assets held for sale 
Disposals and retirements 
At 31 December 2008 

Depreciation 
At 1 January 2007 
Charge for the year 
Reclassification from assets held for sale 
Disposals and retirements 
At 31 December 2007 
Charge for the year 
Disposals and retirements 
At 31 December 2008 
Net book value 
At 31 December 2008 

At 31 December 2007 

Freehold land 
and buildings   

Improvements to leasehold  
land and buildings   

Vehicles, equipment and fittings   

£m   

23  
–  
–  
–  
23  
–  
27  
(1)  
49  

–  
–  
–  
–  
–  
1  
(1)  
–  

49  

23  

Long 
£m 

Short 
£m   

Owned 
£m 

Leased 
£m   

58 
– 
8 
– 
66 
– 
3 
– 
69 

7 
2 
3 
– 
12 
1 
– 
13 

56 

54 

15  
6  
–  
–  
21  
–  
–  
(1)  
20  

6  
2  
–  
–  
8  
1  
(1)  
8  

12  

13  

250 
31 
– 
(30) 
251 
21 
– 
(31) 
241 

142 
31 
– 
(29) 
144 
30 
(25) 
149 

92 

107 

4  
12  
–  
–  
16  
–  
–  
(1)  
15  

2  
–  
–  
–  
2  
3  
(1)  
4  

11  

14  

Total 

£m 

350 
49 
8 
(30) 
377 
21 
30 
(34) 
394 

157 
35 
3 
(29) 
166 
36 
(28) 
174 

220 

211 

Included within the book values above is expenditure of £10 million (2007: £11 million) on property, plant and equipment which are in the course of 
construction. Also included within the book values above is £11 million relating to assets held under finance leases (2007: £14 million). The amount  
of contractual commitments for the acquisition of property, plant and equipment is disclosed in note 33.  

13 Intangible assets 

Cost 
At 1 January 2007 
Acquisition of subsidiaries 
Internal development 
At 31 December 2007 
Acquisition of subsidiaries 
Purchase of brands and internal development 
At 31 December 2008 
Amortisation and impairment 
At 1 January 2007 
Charge for the year 
Impairment charge 
At 31 December 2007 
Charge for the year 
Impairment charge and goodwill reduction 
At 31 December 2008 
Net book value 
At 31 December 2008 

At 31 December 2007 

Goodwill 
£m 

Brands 
£m 

Customer 
contracts and 
relationships 
£m 

Licences 
£m 

Software 
development 
£m 

Film 
 libraries and 
other 
£m 

3,443 
35 
– 
3,478 
6 
– 
3,484 

20 
– 
20 
40 
– 
2,695 
2,735 

749 

3,438 

199 
– 
– 
199 
– 
1 
200 

50 
18 
– 
68 
18 
– 
86 

114 

131 

338 
– 
– 
338 
– 
– 
338 

182 
22 
8 
212 
22 
– 
234 

104 

126 

121 
– 
– 
121 
– 
– 
121 

20 
9 
– 
29 
9 
– 
38 

83 

92 

4 
– 
22 
26 
– 
20 
46 

– 
1 
– 
1 
8 
– 
9 

37 

25 

78 
5 
– 
83 
1 
– 
84 

16 
6 
– 
22 
9 
– 
31 

53 

61 

Total 
£m 

4,183 
40 
22 
4,245 
7 
21 
4,273 

288 
56 
28 
372 
66 
2,695 
3,133 

1,140 

3,873 

 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 71 

13 Intangible assets (continued) 
Amortisation of intangible assets is shown within operating costs in the income statement. The components of the £2,695 million impairment 
charge and goodwill reduction in 2008 are explained below 

Impairment tests for cash-generating units containing goodwill 
The following units have significant carrying amounts of goodwill: 

Broadcasting 
GMTV 
SDN 
Global Content 
Online 

2008 
£m 
265 
33 
76 
307 
68 
749 

2007 
£m 
2,631 
54 
76 
301 
376 
3,438 

The recoverable amount of each CGU is based on value in use calculations. These calculations require the use of estimates and use pre-tax cash  
flow projections based on the Group’s current five-year plan. Cash flows beyond the five-year period are extrapolated using an estimated growth 
rate of 2%–2.5% depending on the CGU and are appropriate because these are long-term businesses. The growth rates used are consistent with  
the long-term average growth rates for the industry. 

Impairment tests are carried out annually, or when indicators show that assets may be impaired. Current market estimates imply a downturn in 
the advertising market in 2009 and 2010 which constitutes an impairment indicator for the Broadcasting, GMTV and Online CGUs which are reliant 
on advertising revenue. The impairment tests carried out as a consequence have resulted in a total impairment charge of £2,695 million for the year 
(2007: £28 million) being applied against the goodwill in these CGUs.  

A pre-tax market discount rate of 11.9% has been used in discounting the projected cash flows for each CGU. The pre-tax market discount rate 

used in the previous year on the same basis was 10.9%. The discount rate has been revised to reflect the latest market assumptions for the Risk  
Free-rate and Equity Risk Premium and also to take into account the net cost of debt. Management believe that there is currently no reasonably 
possible change in discount rate which would reduce the headroom in the SDN or Global Content CGUs to zero. 

Broadcasting 
The goodwill in this CGU arose as a result of the acquisition of broadcasting businesses since 1999, the largest of which were the acquisition by 
Granada of United News and Media’s broadcast businesses in 2000 and the merger of Carlton and Granada in 2004 to form ITV plc. In 2007, as a 
result of the early adoption of IFRS 8 Operating Segments, this goodwill was apportioned between the Broadcasting and Online CGUs based on the 
relative Net Present Value of the cash flows of the two segments.  Broadcasting goodwill was reduced in the year by £57 million, as required by 
IAS12, following the recognition of deferred tax assets not recognised at the time of the Carlton/Granada merger. 

An impairment charge of £2,309 million arose in the Broadcasting CGU during the course of 2008, resulting in the carrying value of the goodwill 

in this CGU being written down to its recoverable amount. The impairment charge arose as a result of the downturn in the short-term outlook for 
the advertising market, which is an area highly exposed to the general downturn in the economy, the use of cautious medium-term assumptions  
as a consequence and long-term growth rates in line with the industry average. 

The main assumptions on which the forecast cash flows were based include the television share of advertising market, share of commercial 

impacts, programme and other costs. The key assumption in assessing the recoverable amount of Broadcasting goodwill is the size of the TV 
advertising market. The TV advertising market has been very volatile in recent months and the expectations in the short term have deteriorated.  
In forming its assumptions about the TV advertising market, the Group has used a combination of long term trends, industry forecasts and in-house 
estimates which place greater emphasis on recent experience. These are broadly in the range of -10% to -16% for 2009 and +2% to -4% for 2010, 
with the most recent to the bottom end of these ranges. It is also assumed that ITV elects to renew its broadcasting licences in 2014. If the 
estimated TV advertising market growth for 2009 used in the value in use calculation for the Broadcasting CGU (included in the “Broadcasting” 
segment) had been 1% lower than the estimate used at 31 December 2008 the Group would have recognised a further impairment against  
goodwill of £132 million. 

GMTV 
The goodwill in this CGU arose on the acquisition of a 75% shareholding in GMTV Limited in 2004. 

An impairment charge of £21 million arose in the GMTV CGU during the course of 2008, resulting in the carrying value of the goodwill in this  
CGU being written down to its recoverable amount. The impairment charge arose as a result of the downturn in the short-term outlook for the 
advertising market which is an area highly exposed to the general downturn in the economy.  

The main assumptions on which the forecast cash flows are based are as described under the Broadcasting CGU above. 
If the estimated TV advertising market growth for 2009 used in the value in use calculation for the GMTV CGU (included in the “Broadcasting” 
segment) had been 1% lower than the industry estimate used at 31 December 2008 the Group would have recognised a further impairment against 
goodwill of £5 million. 

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ITV plc Report and accounts 2008 Notes to the accounts    

 72 

13 Intangible assets (continued) 

SDN 
The goodwill in this CGU arose on the acquisition of SDN (the licence operator for DTT Mutliplex A) in 2005 and represented the wider strategic 
benefits of the acquisition to ITV plc. The strategic benefits were principally the enhanced ability to promote Freeview as a platform, business 
relationships with the channels which are on Multiplex A and additional capacity available from 2010. 

The main assumptions on which the forecast cash flows were based are income to be earned from medium-term contracts and the market  
price of available multiplex video streams in the period up to and beyond digital switch over. These assumptions have been determined by using a 
combination of current contract terms, recent market transactions and in-house estimates of video stream availability and pricing. It is also assumed 
that the Multiplex ‘A’ licence is renewed to 2022. 

Management believe that currently no reasonably possible change in the income and availability assumptions would reduce the headroom in 

this CGU to zero.  

Global Content 
The goodwill in this CGU arose as a result of the acquisition of production businesses since 1999, the largest of which were the acquisition by 
Granada of United News and Media’s production businesses in 2000 and the merger of Carlton and Granada in 2004 to form ITV plc. 

The key assumptions on which the forecast cash flows were based include revenue (including the share of total network programme budget 
obtained) and margin growth. These assumptions have been determined by using a combination of extrapolation of historical trends within the 
business, industry estimates and in-house estimates of growth rates in all markets.  

Management believe that currently no reasonably possible change in the revenue and margin assumptions would reduce the headroom in  

this CGU to zero.  

Online 
As noted above, in 2007 as a result of the adoption of IFRS 8, broadcasting goodwill was apportioned between the Broadcasting and Online CGUs 
based on the relative Net Present Value of the cash flows of the two segments. This resulted in £257 million of Online goodwill. The remainder of  
the Online goodwill arose on the acquisition of Friends Reunited in 2005. 

An impairment charge of £308 million arose in the Online CGU during the course of 2008, resulting in the carrying value of the goodwill in this 

CGU being written down to its recoverable amount. The impairment charge arose as a result of the downturn in the short-term outlook for the 
advertising market which is an area highly exposed to the general downturn in the economy and the over-supply of white-space advertising on 
online sites, leading to a significant fall in its value. 

The key assumption on which the cash flows were based is the Group’s online advertising revenue growth. Online advertising is dependent on a 
number of factors including Online’s share of the total advertising market, as well as page impressions, unique users, average dwell times, video views 
and advertising rates (CPT) generated by the Group’s online sites. However no one factor is key in determining the Group’s online advertising 
revenue. The Group’s online revenue growth assumptions have been determined by using a combination of industry forecasts and in-house 
estimates of growth rates which are based on recent experience. Industry estimates of growth in the online advertising market range from 4% to 
17% in 2009 and 9% to 20% in 2010. 

If the estimated online revenue growth for 2009 used in the value in use calculation for the Online CGU (included in the “Online” segment) had 
been 1% lower than the estimate used at 31 December 2008, the Group would have recognised a further impairment against goodwill of £6 million. 

2007 
The £28 million impairment charge in 2007 related to the CSA CGU and was a result of structural changes in the cinema advertising market. Of the 
£28 million, £20 million of the impairment related to goodwill and £8 million to other intangible assets. The majority of the business and assets were 
sold in 2008.  

 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 73 

14 Investments in joint ventures and associated undertakings 

At 1 January 2007 
Additions 
Repayment of loans 
Exchange movement and other 
At 31 December 2007 
Additions 
Share of attributable losses 
Repayment of loans 
Impairment 
Exchange movement and other 
At 31 December 2008 

Joint  
ventures 
£m 
59 
4 
(1) 
1 
63 
17 
(18) 
(7) 
(7) 
2 
50 

Associated 
undertakings 
£m 
7 
9 
– 
– 
16 
10 
– 
(10) 
– 
– 
16 

Total 
£m 
66 
13 
(1) 
1 
79 
27 
(18) 
(17) 
(7) 
2 
66 

The £17 million of additions to joint ventures during the year includes further loans and investments of £8 million in Screenvision (Holdings) Europe, 
which subsequently repaid loans and interest of the equivalent amount. Further additions consist of investments of £4 million in Freesat and £5 
million in Kangaroo. 

The £18 million of losses of joint ventures and £7 million loan repayment above exclude the £3 million in respect of a loan previously written  
off which has now been repaid. This amount is included as a credit in the share of loss of associates and joint ventures in the income statement.  
Of the share of attributable losses of joint ventures, £nil (2007: £2 million) was allocated to assets held for sale (see note 27) in line with their 

balance sheet classification.  

Impairments of the Group’s investments in joint ventures of £7 million consist of the impairment down to £nil of the Group’s investments in 
Screenvision (Holdings) Europe (£3 million) prior to its reclassification to assets held for sale and Kangaroo (£4 million) following the Competition 
Commission’s decision to block this joint venture. 

Additions in associated undertakings of £10 million include loans of £6 million to ITN, £3 million to Mammoth Screen and an investment of  
£1 million in Crackit Productions. Loan repayments of £10 million have been received in the year and consist of £4 million from ITN and £6 million 
from Mammoth Screen. 

The aggregated summary financial information in respect of associates in which the Group has an interest is as follows: 

Assets 
Liabilities 
Revenue 
Profit 

The aggregated summary financial information in respect of the Group’s share of interests in joint ventures is as follows: 

Non-current assets 
Current assets 
Current liabilities 
Non-current liabilities 
Revenue 
Expense 

2008 
£m 
66 
(63) 
122 
– 

2008 
£m 
37 
75 
(37) 
(33) 
84 
(102) 

2007 
£m 
69 
(68) 
117 
2 

2007 
£m 
54 
45 
(24) 
(28) 
68 
(68) 

The Group’s interests in significant joint ventures and associated undertakings are listed in note ix in the ITV plc company financial statements 
section of this report. 

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ITV plc Report and accounts 2008 Notes to the accounts    

 74 

15 Available for sale financial assets 

At 1 January  
Additions 
Revaluation to fair value 
Impairment (see note 5) 
At 31 December  

2008 
£m 
10 
2 
– 
(7) 
5 

2007 
£m 
37 
– 
(1) 
(26) 
10 

The Group’s interests in available for sale investments are listed in note ix in the ITV plc company financial statements section of this report. 

Additions of £2 million relate to a purchase of shares of Electric Farm Entertainment LLC representing a 10% stake. The Group has an option  

to purchase a further 41% of the share capital. This option has been valued and has a fair value of £nil. 

16  Distribution rights 

Cost 
At 1 January  
Additions 
At 31 December  
Charged to income statement 
At 1 January  
Expense for the year 
At 31 December  
Net book value 

The expense for the year is accounted for within operating costs in the income statement.  

17 Programme rights and other inventory 

Commissions 
Sports rights 
Acquired films 
Production 
Prepayments 
Other 

2008 
£m 

2007 
£m 

68 
14 
82 

61 
8 
69 
13 

2008 
£m 
125 
57 
237 
62 
29 
6 
516 

57 
11 
68 

46 
15 
61 
7 

2007 
£m 
116 
23 
222 
55 
22 
2 
440 

Net programme rights and other inventory written off in the year was £29 million (2007: £28 million), including £2 million (2007: £nil) for reversals 
relating to inventory previously written down to net realisable value. In addition to these amounts, there are exceptional costs for onerous contract 
provisions in respect of onerous sports rights of £50 million (2007: £nil), as disclosed in note 5, of which £5 million (2007: £nil) has been written off 
against sports rights and £1 million (2007: £nil) has been written off against prepayments above. The remaining £44 million (2007: £nil) has been 
included in provisions, see note 26. 

 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 75 

18 Trade and other receivables  

Due within one year: 
  Trade receivables 
  Other receivables 
  Prepayments and accrued income 

Due after more than one year: 
  Trade receivables 
  Prepayments and accrued income 

Total trade and other receivables 

2008 
£m 

336 
24 
84 
444 

9 
1 
10 
454 

2007 
£m 

317 
14 
68 
399 

7 
1 
8 
407 

As at 31 December 2008, trade receivables of £14 million (2007: £9 million) were impaired and provided for. The individually impaired receivables 
relate mainly to the Broadcasting and Global Content segments due to concerns over their recoverability. Movements on the Group provision for 
impairment of trade receivables are as follows:  

At 1 January 
Charged during the year 
Receivables written off during the year as uncollectible 
Unused amounts reversed 
At 31 December 

2008 
£m 
9 
9 
(1) 
(3) 
14 

2007 
£m 
16 
3 
(3) 
(7) 
9 

Trade receivables that are less than three months past due are not usually considered impaired. As at 31 December 2008, trade receivables of  
£134 million (2007: £86 million) were past due but not impaired. Of this, £52 million (2007: £46 million) relates to non-consolidated licensee 
customers in the Broadcasting segment where the Group has supplier and customer relationships. Further amounts relating to these same 
customers of £4 million (2007: £3 million) and £14 million (2007: £8 million) are included in current trade receivables and other receivables 
respectively. There is also a credit of £42 million (2007: credit of £40 million) included in trade and other payables relating to these customers. The 
net balance due from non-consolidated licensees is £28 million (2007: £17 million), £22 million of which is due from stv group plc (2007: £14 million) 
and £6 million is due from UTV (2007: £3 million). The remainder of trade receivables past due but not impaired relates to a number of customers for 
whom there is no recent history of default. The ageing analysis of trade receivables is as follows: 

Current 
Up to 30 days overdue 
Between 30 and 90 days overdue 
Over 90 days overdue 

19 Current liabilities – trade and other payables due within one year  

Trade payables 
Social security 
Other payables 
Accruals and deferred income 
Dividends 

2008 
£m 
211 
48 
21 
65 
345 

2008 
£m 
175 
13 
201 
334 
25 
748 

2007 
£m 
238 
32 
8 
46 
324 

2007 
£m 
183 
9 
102 
331 
52 
677 

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ITV plc Report and accounts 2008 Notes to the accounts    

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20 Current liabilities – trade and other payables due after more than one year 

Trade payables 

21 Non-current liabilities – other payables 

Other payables 

22 Analysis of net debt  

Cash 
Cash equivalents 
Cash and cash equivalents 
Held to maturity investments 
Loans and loan notes due within one year 
Finance leases due within one year 
Loans and loan notes due after one year 
Finance leases due after one year 

Swap held against €500 million bond 
Amortised cost adjustment (see note 8) 

Net debt 

Cash 
Cash equivalents 
Cash and cash equivalents 
Held to maturity investments 
Loans and loan notes due within one year 
Finance leases due within one year 
Loans and loan notes due after one year 
Finance leases due after one year 

Swap held against €500 million bond 

Net debt 

2008 
£m 
26 

2008 
£m 
15 

2007 
£m 
9 

2007 
£m 
65 

1 January 
2008 
£m 
381 
117 
498 
100 
(27) 
(6) 
(1,184) 
(79) 
(1,296) 
30 
– 

(668) 

1 January 
2007 
£m 
824 
137 
961 
– 
(468) 
(3) 
(1,152) 
(72) 
(1,695) 
– 

(734) 

Net  
cash flow and 
acquisitions 
£m 
122 
(5) 
117 
(100) 
25 
6 
(110) 
– 
(79) 
– 
– 

Currency and 
non-cash 
movements 
£m 
– 
1 
1 
– 
(250) 
(7) 
102 
7 
(148) 
117 
30 

31 December 
2008 
£m 
503 
113 
616 
– 
(252) 
(7) 
(1,192) 
(72) 
(1,523) 
147 
30 

(62) 

– 

(730) 

Net  
cash flow and 
acquisitions 
£m 
(444) 
(20) 
(464) 
100 
441 
3 
– 
– 
444 
– 

Currency and 
non-cash 
movements 
£m 
1 
– 
1 
– 
– 
(6) 
(32) 
(7) 
(45) 
30 

31 December 
2007 
£m 
381 
117 
498 
100 
(27) 
(6) 
(1,184) 
(79) 
(1,296) 
30 

80 

(14) 

(668) 

Included within cash equivalents is £67 million (2007: £71 million) the use of which is restricted to meeting finance lease commitments under 
programme sale and leaseback commitments and gilts of £33 million (2007: £32 million) over which the unfunded pension promises have a charge.  
In July 2008 ITV issued a £110 million bond with a maturity of March 2013 and a coupon of 3-month sterling LIBOR plus 2.7%. During 2008 ITV 

redeemed loan notes totalling £25 million. 

In August 2007 ITV purchased a £100 million senior note issued by UBS AG (“UBS”) under UBS’s Euro Note Programme. This note was redeemed 

for cash in November 2008. During the year the return earned was 8.2% on a per annum basis.  

At the time of issue of the 2011 €500 million bond the Group took out a cross-currency interest rate swap to economically hedge Euro interest 
rate and foreign exchange exposure. As at 31 December 2008 the currency element of the swap is a £147 million asset (2007: £30 million asset) and 
this offsets the exchange rate movement of the bond. The interest element of the swap is a £5 million asset (2007: £7 million liability) resulting in an 
overall net asset total at 31 December 2008 of £152 million (2007: £23 million net asset total). 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 77 

23 Financial risk factors  
The Group’s activities expose it to a variety of financial risks: market risk (including currency risk, fair value interest risk, and price risk), credit risk and 
liquidity risk. The Group’s overall risk management programme focuses on the unpredictability of financial markets and seeks to minimise potential 
adverse effects on the Group’s financial performance. The Group uses derivative financial instruments to hedge certain risk exposures. 

Treasury policies have been approved by the Board for managing each of these risks including levels of authority on the type and use of financial 

instruments. Transactions are only undertaken if they relate to underlying exposures. The treasury department reports regularly to the Audit 
Committee and treasury operations are subject to periodic independent reviews and internal audit.  

Market risk 

a)  Currency risk 
The Group operates internationally and is therefore exposed to currency risk arising from various currency exposures, primarily with respect to  
the US dollar and the Euro. Foreign exchange risk arises from future commercial transactions, recognised assets and liabilities and net investments  
in foreign operations. 

The Group’s foreign exchange policy is to hedge material foreign currency denominated costs at the time of commitment and to hedge a 

proportion of foreign currency denominated revenues on a rolling 12-month basis. 

The Group ensures that its net exposure to foreign denominated cash balances is kept to an acceptable level by buying or selling foreign 

currencies at spot rates when necessary to address short-term imbalances. 

The Euro denominated interest and principal payments under the €500 million bond have been fully hedged by a cross-currency interest  

rate swap. 

The Group’s investments in subsidiaries are not hedged as those currency positions are considered to be long term in nature. 
At 31 December 2008, if sterling had weakened/strengthened by 10% against the US dollar with all other variables held constant, post-tax  
profit for the year would have been £2 million (2007: £2 million) higher/lower. Equity would have been £9 million (2007: £7 million) higher/lower. 
At 31 December 2008, if sterling had weakened/strengthened by 10% against the Euro with all other variables held constant, post-tax profit  

for the year would have been £2 million (2007: £1 million) higher/lower. Equity would have been £5 million (2007: £5 million) higher/lower. 

b)  Price risk 
The Group is exposed to equity securities price risk due to its investment in stv group plc. During 2008 stv group plc performed a 1 for 20 share 
consolidation. The share price at 31 December 2008 was 78 pence (equivalent to 3.9 pence before the share consolidation) and represents a 76% fall 
in the year (2007: 75%) versus the 31% decrease (2007: 3% increase) in the FTSE 100. The investment in stv group plc is classified as an available for 
sale financial asset and so any fair value movement initially goes through equity. However, as the share price experienced a significant decline in the 
year an impairment charge has been recognised in the income statement. This £7 million charge reflected the decline in the share price in the year 
as an impairment of £26 million was also recognised in 2007. If the share price had increased/decreased by another 10% at 31 December 2008 the 
impairment charge would have been £0.2 million lower/higher. 

c) Fair value interest risk 
The Group’s principal interest rate risk arises from long-term borrowings and associated interest rate swaps. Borrowings issued at or swapped to 
floating rates expose the Group to interest rate risk. 

The Group’s interest rate policy is to have between 50% and 70% of its total net indebtedness held at fixed rates over the medium term in order 

to provide a balance between certainty of cost and benefit from lower floating rates. The Group uses interest rate swaps and options in order to 
achieve the desired mix between fixed and floating rates. 

All of the Group’s interest rate swaps are designated as fair value through profit or loss so any movement in the fair value goes through the 

income statement rather than equity.  

At 31 December 2008, if interest rates had increased/decreased by 0.1%, post-tax profit for the year would have been £1 million (2007: £1 million) 

lower/higher.  

Credit risk 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations.  
It arises principally from the Group’s receivables from customers, cash and held to maturity investments. There is also credit risk relating to the  
Group’s own credit rating as this impacts the availability and cost of future finance. 

a)  Trade and other receivables 
The Group’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. The majority of trade receivables relate  
to airtime sales contracts with advertising agencies and advertisers. Credit insurance has been taken out against these companies to minimise the 
impact on the Group in the event of a possible default. 

b)  Cash and held to maturity investments 
The Group operates strict investment guidelines with respect to surplus cash and the emphasis is on preservation of capital. Counterparty limits  
for cash deposits are largely based upon long-term ratings published by the major credit rating agencies and perceived state support. Counterparty 
limits were reviewed and reduced during 2008. Deposits longer than one month require the approval of the Management Committee. 

c)  Borrowings 
In August 2008 Standard & Poors lowered ITV’s credit rating to BB+. As a consequence the coupons on the €500 million 2011 and £250 million 2017 
bonds issued in October 2006 increased by 1.25% with effect from October 2008 and January 2009 respectively. In September 2008 Moody’s 
Investor Service lowered ITV’s credit rating to Ba1 and consequently ITV’s credit rating is “sub-investment grade” with both major agencies. The 
combination of ITV’s lower credit rating and the deterioration in credit conditions adversely impacts the availability and costs of future finance. 

Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group’s financing policy is to fund itself  
for the long term by using debt instruments with a range of maturities. It is substantially funded from the UK and European capital markets and  
has bank facilities from the UK syndicated debt market.  

Management monitors rolling forecasts of the Group’s liquidity reserve (comprising undrawn bank facilities and cash and cash equivalents)  
on the basis of expected cash flows. This monitoring includes financial ratios to assess headroom under financial covenants on bank facilities and 
takes into account the accessibility of cash and cash equivalents.  

At 31 December 2008 the Group has available £650 million (2007: £530 million) of undrawn committed facilities. Of these £450 million are  
bank facilities, subject to covenants, which expire in June 2011 and £200 million relates to bank facilities which mature in May 2013 and have  
no financial covenants. 

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ITV plc Report and accounts 2008 Notes to the accounts    

 78 

23 Financial risk factors (continued) 
The table below analyses the Group’s financial liabilities and net-settled derivative financial liabilities into relevant maturity groupings based on the 
period remaining until the contractual maturity date. The amounts disclosed in the table are the contractual undiscounted cashflows so will not 
always reconcile with the amounts disclosed on the balance sheet. 

At 31 December 2008 
Non-derivative financial liabilities 
Borrowings  
Trade and other payables 
Other non-current payables 
Derivative financial liabilities 
Interest rate swaps 
Forward foreign exchange contracts – cash flow hedges 
  Outflows 
Inflows 

Forward foreign exchange contracts – fair value through profit or loss 
  Outflows 
Inflows 

At 31 December 2007 
Non-derivative financial liabilities 
Borrowings  
Trade and other payables 
Other non-current payables 
Derivative financial liabilities 
Interest rate swaps 
Forward foreign exchange contracts – cash flow hedges 
  Outflows 
Inflows 

Forward foreign exchange contracts – fair value through profit or loss 
  Outflows 
Inflows 

Total contractual  
cash flows 
£m 

Less than 
1 year 
£m 

Between  
1 and 2 years 
£m 

Between  
2 and 5 years 
£m 

(1,368) 
(774) 
(15) 

40 

(31) 
40 

(80) 
87 
(2,101) 

(263) 
(748) 
– 

9 

(31) 
40 

(57) 
60 
(990) 

(11) 
(18) 
(1) 

8 

– 
– 

(17) 
20 
(19) 

(479) 
(7) 
(14) 

8 

– 
– 

(6) 
7 
(491) 

Total contractual 
cash flows 
£m 

Less than 
1 year 
£m 

Between  
1 and 2 years 
£m 

Between  
2 and 5 years 
£m 

(1,294) 
(686) 
(68) 

47 

(63) 
68 

(54) 
54 
(1,996) 

(37) 
(677) 
– 

(9) 

(33) 
36 

(35) 
35 
(720) 

(261) 
(5) 
(56) 

3 

(30) 
32 

(12) 
12 
(317) 

(371) 
(4) 
(12) 

41 

– 
– 

(7) 
7 
(346) 

Over  
5 years 
£m 

(615) 
(1) 
– 

15 

– 
– 

– 
– 
(601) 

Over  
5 years 
£m 

(625) 
– 
– 

12 

– 
– 

– 
– 
(613) 

Capital management 

The capital structure of the Group consists of debt, which includes borrowings disclosed in note 24, cash and cash equivalents and equity 

attributable to equity holders of the parent company (“equity”). Equity comprises issued capital, reserves and retained earnings disclosed in note 30. 
The Group’s objective when managing capital is to safeguard the Group’s ability to continue as a going concern in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital. The Group is not subject 
to any externally imposed capital requirements.  

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, increase net debt by 

issuing new debt or drawing down upon facilities or reduce net debt by issuing new shares or selling assets.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 79 

24 Analysis of borrowings  

a)  Ageing 

Current 
In one year or less, or on demand 
Non-current 
In more than one year but not more than two years 
In more than two years but not more than five years 
In more than five years 

Total 

Loans and  
loan notes 
£m 

Finance 
leases 
£m 

2008   

Total 
£m   

Loans and 
loan notes 
£m 

Finance 
leases 
£m 

252 

– 
603 
589 
1,192 
1,444 

7 

8 
26 
38 
72 
79 

259  

27 

8  
629  
627  
1,264  
1,523  

249 
365 
570 
1,184 
1,211 

6 

8 
26 
45 
79 
85 

2007 

Total 
£m 

33 

257 
391 
615 
1,263 
1,296 

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Loans repayable within one year 
Loans repayable within one year as at 31 December 2008 include £1 million (2007: £4 million) of loan notes issued in connection with the purchase 
of Carlton Communications Limited Preference Shares with a coupon of sterling LIBOR minus 0.5%, and an unsecured £250 million Eurobond which 
has a coupon of 5.625% and matured on 2 March 2009. This was classified as loans payable after more than one year as at 31 December 2007. 
Loans repayable within one year as at 31 December 2007 included £21 million of loan notes issued in connection with the purchase of Friends 
Reunited with a coupon of sterling LIBOR minus 0.525%.  

Loans repayable between two and five years 
Loans repayable between two and five years as at 31 December 2008 include an unsecured €500 million Eurobond which has a coupon of 6.0% and 
matures in October 2011. The coupon on this bond stepped up from 4.75% to 6.0% with effect from October 2008 as a result of ITV’s credit rating 
with Standard & Poor’s being lowered to BB+ in August 2008. In July 2008 ITV issued an unsecured £110 million Eurobond which has a coupon of 
three months sterling LIBOR plus 2.7% and matures in March 2013. 

Loan repayable after five years 
Loans repayable after five years include an unsecured £325 million Eurobond which has a coupon of 5.375% and matures in October 2015 and an 
unsecured £250 million Eurobond which has a coupon of 6.125% and matures in January 2017. The coupon on this bond stepped up to 7.375% with 
effect from January 2009 as a result of ITV’s credit rating with Standard & Poor’s being lowered to BB+ in August 2008.  

Finance leases 
Finance lease liabilities are payable as follows: 

In one year or less 
In more than one year but not more than five years 
In more than five years 

Minimum lease 
payments 
£m 
11 
45 
40 
96 

Interest 
£m 
4 
11 
2 
17 

2008   

Principal 
£m   
7  
34  
38  
79  

Minimum 
lease payments 
£m 
10 
47 
50 
107 

2007 

Principal 
£m 
6 
34 
45 
85 

Interest 
£m 
4 
13 
5 
22 

Finance leases principally comprise the lease of programme titles under sale and leaseback arrangements and an embedded lease relating to the 
provision of news. 

The net book value of assets held under finance leases at 31 December 2008 was £11 million (2007: £14 million). 

b)  Fair values 

Available for sale investments 
The fair value of available for sale investments traded in active markets is based on quoted market bid prices at the balance sheet date.  

Cash and cash equivalents 
The carrying value approximates to fair value because of the short maturity of the instruments. 

Derivative financial instruments 
Interest rate swaps and options are accounted for at their fair value based upon termination prices.  

Forward foreign exchange contracts are accounted for at their fair value using quoted forward exchange rates at the balance sheet date. 

Other assets and liabilities 
No additional disclosure of fair value has been made as the carrying value is a reasonable approximation of the fair value. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 80 

24 Analysis of borrowings (continued) 

Loans and loan notes 

£250 million Eurobond 
€500 million Eurobond 
£110 million Eurobond 
£325 million Eurobond 
£250 million Eurobond 
Other loans 

Maturity 
Mar 09 
Oct 11 
Mar 13 
Oct 15 
Jan 17 

Basis of measurement 

Fair value   
Amortised cost   
Amortised cost   
Amortised cost   
Amortised cost   
Amortised cost   

2008 
£m 
250 
493 
110 
323 
266 
2 
1,444 

Book value   

2007 
£m   
249  
365  
–  
322  
248  
27  
1,211  

2008 
£m 
250 
391 
110 
211 
163 
2 
1,127 

Fair value 

2007 
£m 
249 
358 
– 
300 
241 
27 
1,175 

Bonds accounted for on an amortised cost basis use the effective interest method. 

Bonds accounted for using the fair value approach are valued at fair value based on ask price with the resultant gains or losses recorded in the 

income statement in accordance with the Group’s accounting policy which prevents an accounting mismatch. 

The book value of the 2011 €500 million Eurobond has increased in the year principally as a result of currency movements of £117 million which 
are hedged (see note 22). The book values of the 2011 €500 million Eurobond and the 2017 £250 million Eurobond have increased due to revisions  
in amortised cost of £12 million and £18 million respectively due to the effect of coupon step ups (see note 8). 

c)  Financial instruments application 
The accounting policies for financial instruments have been applied to the line items with the carrying values below: 

At 31 December 2008 
Balance sheet assets 
Available for sale financial assets 
Derivative financial instruments 
Trade and other receivables 
Cash and cash equivalents 

At 31 December 2008 
Balance sheet liabilities 
Borrowings 
Derivative financial instruments 

At 31 December 2007 
Balance sheet assets 
Available for sale financial assets 
Held to maturity investments 
Derivative financial instruments 
Trade and other receivables 
Cash and cash equivalents 

At 31 December 2007 
Balance sheet liabilities 
Borrowings 
Derivative financial instruments 

Loan and 
receivables 
£m 

At fair  value 
through profit  
or loss 
£m 

Derivatives used 
for hedging 
£m 

Available  
for sale 
£m 

– 
– 
454 
583 
1,037 

– 
208 
– 
– 
208 

– 
10 
– 
– 
10 

At fair  value 
through profit  
or loss 
£m 

Derivatives used 
for  hedging 
£m 

250 
31 
281 

– 
1 
1 

Loan and 
receivables 
£m 

At fair  value 
through profit  
or loss 
£m 

Derivatives used 
for hedging 
£m 

– 
100 
– 
407 
466 
973 

– 
– 
31 
– 
– 
31 

– 
– 
5 
– 
– 
5 

At fair  value 
through profit 
or loss 
£m 

Derivatives used 
for hedging 
£m 

249 
10 
259 

– 
– 
– 

5 
– 
– 
33 
38 

Other  
financial  
liabilities 
£m 

1,273 
– 
1,273 

Available  
for sale 
£m 

10 
– 
– 
– 
32 
42 

Other  
financial  
liabilities 
£m 

1,047 
– 
1,047 

Total 
£m 

5 
218 
454 
616 
1,293 

Total 
£m 

1,523 
32 
1,555 

Total 
£m 

10 
100 
36 
407 
498 
1,051 

Total 
£m 

1,296 
10 
1,306 

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 81 

25 Financial instruments  
The following table shows the fair value of derivative financial instruments analysed by type of contract. 

Current portion: 

Interest rate swaps – fair value through profit or loss 
Forward foreign exchange contracts – cash flow hedges 
Forward foreign exchange contracts – fair value through profit or loss 

Non-current portion: 

Interest rate swaps – fair value through profit or loss 
Forward foreign exchange contracts – cash flow hedges 
Forward foreign exchange contracts – fair value through profit or loss 

Assets  
£m 

2 
10 
7 
19 

194 
– 
5 
199 
218 

2008   

Liabilities 
£m   

Assets 
£m  

2007 

Liabilities 
£m 

(2)  
(1)  
(4)  
(7)  

(25)  
–  
–  
(25)  
(32)  

– 
3 
1 
4 

30 
2 
– 
32 
36 

– 
– 
(1) 
(1) 

(9) 
– 
– 
(9) 
(10) 

Interest rate swap asset valuations as at 31 December 2008 include £152 million in respect of cross currency interest rate swap hedges against the  
2011 €500 million Eurobond. Under these swaps ITV receives cash flows in Euros which match both the original 4.75% coupon and redemption 
payments under the bonds and pays in sterling 6.22% semi-annually on a notional of £167.3 million and three month sterling LIBOR plus 1.14% on a 
notional of £167.3 million and at maturity of the bonds it pays £334.6 million. The remaining £44 million asset valuation relates to  
a number of floating rate swaps including a £125 million swap matched against half of the 2017 £250 million bond. Under this swap ITV receives 
6.125% (to match the bond coupon) and pays three month sterling LIBOR plus 0.51% with three month sterling LIBOR capped at 5.25% for rates 
between 5.25% and 8.0%. ITV also has a £162.5 million swap matched against half of the 2015 £325 million bond. Under this swap ITV receives 
5.375% (to match the bond coupon) and pays the higher of six month sterling LIBOR minus 0.2% or six month US$ LIBOR minus 1.0%, set in arrears 
or in advance. In addition ITV has swaps totalling £162.5 million matched against the other half of the 2015 £325 million bond. Under these swaps 
ITV receives 5.375% (to match the bond coupon) and pays a weighted average of three month sterling LIBOR plus 1.45%. 

 Interest rate swap liability valuations of £27 million as at 31 December 2008 relate to various fixed rate swaps. ITV has a £162.5 million swap with 

a maturity of October 2015 under which it receives three month sterling LIBOR and pays 4.35%. The bank has the right to cancel the swap. ITV also 
has a £125 million swap with a maturity of January 2017 under which it receives three month sterling LIBOR and pays 4.36%. The bank has the right 
to cancel the swap. 

All forward foreign exchange contracts hedge underlying currency exposures. The forward foreign exchange contracts which are designated  

as cash flow hedges relate to contractual payments for sport and other programme rights and transponder costs. 

26 Provisions 

At 1 January 2008 
Additions in the year 
Utilised in the year 
At 31 December 2008 

Boxclever 
£m 
15 
– 
– 
15 

Property 
£m 
1 
1 
– 
2 

Contract  
provisions 
£m 
11 
50 
(14) 
47 

Restructuring 
provisions  
£m 
– 
18 
(2) 
16 

Other  
provisions 
£m 
4 
1 
(1) 
4 

Total 
£m 
31 
70 
(17) 
84 

Of the provisions £43 million (2007: £27 million) are shown within current liabilities. 

The Boxclever provision relates to potential liabilities that may arise as a result of Boxclever having been placed into administration, most of which 

relate to pension arrangements.  

Property provisions are in place in respect of various vacant properties. Utilisation will be over the life of these leases.  

Included within Contract provisions of £47 million are £44 million for onerous sports rights commitments and £3 million for closure costs at CSA. 

Restructuring provisions of £16 million are in respect of regional news. 

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ITV plc Report and accounts 2008 Notes to the accounts    

 82 

27 Assets held for sale 
The movements in assets held for sale are summarised in the table below: 

At 1 January 2008 
Impairment 
Transfer to property, plant and equipment 
Sale of property 
Sale of joint ventures 
At 31 December 2008 

2008 
£m 
59 
(17) 
(30) 
(4) 
(5) 
3 

The Group is actively marketing its interest in Screenvision (Holdings) Europe Limited and as such has classified this joint venture investment as  
an asset held for sale carried at £nil. The investment being sold is not core to the Group’s main activities and is disclosed in the Other segment. 
An impairment charge of £17 million has been recognised on properties during the year including £14 million relating to the Manchester 
properties following consultation with an independent valuer. These properties have been reclassified into property, plant and equipment at a net 
book value of £30 million reflecting management’s decision to cease actively marketing these properties. A further impairment has been recognised 
on a freehold property still classified as held for sale due to a fall in market rental yields. The property remaining as held for sale is being actively 
marketed as  it is  deemed to be surplus to future operating requirements and disposal is anticipated to be completed within one year.  

The Group sold its interest in certain properties and joint ventures previously held for sale with a total net book value of £4 million and  

£5 million respectively during the year.  

28 Acquisitions and disposals of businesses 

Acquisitions and disposals in 2008 
Silverback  
On 13 May 2008, the Group acquired 100% of the shares in Silverback AB, a Swedish based independent production company and programme 
formats business. The fair value of the initial consideration, including costs associated with the acquisition, is £5 million with an additional £3 million 
being treated as compensation contingent on the retention of key employees and the future performance of the acquired business. This represents 
the present value of the expected contingent consideration which may be up to £9 million dependent on the satisfaction of those conditional 
factors. The intangible assets recognised at fair value of £1 million represent formats. A deferred tax liability of less than £1 million was recognised  
in respect of these intangible assets. Goodwill of £5 million was also recognised representing the benefits of this acquisition to the Global Content 
segment.  

Had the acquisition occurred on 1 January 2008, the estimated revenue for the Group would have been £1 million higher at £2,030 million,  

the increase in operating profit before amortisation and exceptional items would have been immaterial at less than £1 million.  

Imago  
On 29 September 2008, the Group acquired 51% of the shares in Imago TV Film und Fernsehproduktion GmbH, a Berlin-based production and 
original format creation business. The fair value of the initial consideration, including costs associated with the acquisition, is £2 million with an 
additional £2 million being treated as compensation contingent on the retention of key employees and the future performance of the acquired 
business. This represents the present value of the expected contingent consideration which may be up to £3 million dependent on the satisfaction 
of those conditional factors. There were no material intangible assets recognised. Goodwill of £1 million was also recognised representing the 
benefits of this acquisition to the Global Content segment.  

Had the acquisition occurred on 1 January 2008, the estimated revenue for the Group would have been £3 million higher at £2,032 million and 

operating profit before amortisation and exceptional items £1 million higher at £212 million for the year ended 31 December 2008.  

The Group also acquired a one way call option to acquire the remaining 49% of the shares in Imago. The option payment will become exercisable 

following the audit of Imago’s year ended 31 December 2011 financial statements. The Group has valued the option at a fair value of £nil. 

The acquired net assets of Silverback and Imago are set out in the table below: 

Intangible assets 
Cash and cash equivalents 
Trade and other receivables 
Trade and other payables 
Net assets 

Net assets acquired (after minority interest) 
Goodwill on acquisition 
Fair value of consideration 

Book value  
before acquisition 
£m 
– 
1 
1 
(2) 
– 

Fair value 
adjustments 
£m 
1 
– 
– 
– 
1 

Fair value 
to ITV plc 
£m 
1 
1 
1 
(2) 
1 

1 
6 
7 

Valuation of acquired intangible assets methodology Valuation of acquired intangible assets has been performed in accordance with industry 
standard practice. Methods applied are designed to isolate the value of each intangible asset separately from the other assets of the business.  
The values of brands are assessed by applying a royalty rate to the expected future revenues over the life of the brand. Licences are valued on  
a start-up basis. Customer relationships and contracts are valued based on expected future cash flows from those existing at the date of acquisition. 
Contributory charges from other assets are taken as appropriate with post tax cash flows then being discounted back to their present value.  
Typical discount rates applied in the valuation of intangible assets acquired in the period are 8% – 15%. 

Disposals During the period the Group disposed of its interests in Arsenal Broadband Limited and Liverpool FC.tv Limited. The Group’s 50% interest  
in Arsenal Broadband Limited was sold for a total cash consideration of £14 million and resulted in a gain on disposal of £12 million. The Group’s  
50% interest in Liverpool FC.tv Limited was sold for a total cash consideration of £16 million and resulted in a gain on disposal of £13 million. 

 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 83 

28 Acquisitions and disposals of businesses (continued) 

Acquisitions and disposals in 2007 
12 Yard On 4 December 2007, the Group acquired 100% of the shares in David Young 12 Yard Productions Limited and Hat Trick 12 Yard Productions 
Limited for a total initial consideration of £27 million and deferred consideration of up to £9 million contingent on the retention of key employees 
and the future performance of the acquired business.  

The fair value of the consideration was £35 million. This took into account the initial consideration, the present value of the expected contingent 

consideration and other costs associated with the acquisition. 

Had the acquisition occurred on 1 January 2007, the estimated revenue for the Group would have been £9 million higher at £2,091 million  

and operating profit before amortisation and exceptional items £2 million higher at £313 million for the year ended 31 December 2007.  

The intangible assets recognised at fair value included the order backlog. A deferred tax liability of £1 million was recognised in respect of these 

intangible assets. A £1 million corporation tax liability was also recognised reflecting amounts owing at the date of acquisition. The goodwill 
represented the benefit of the acquisition across the Group when combined with existing Group assets and businesses.  

Jaffe Braunstein Entertainment On 4 May 2007, the Group acquired 51% of the shares in Jaffe/Braunstein Entertainment LLC (“JBE”), a US 
company, for a total consideration of £3 million taking into account the initial consideration plus other costs associated with the acquisition. JBE is  
a film production company in the scripted genre. The intangible assets recognised at fair value of £1 million included the film library and order 
backlogs. A deferred tax liability of less than £1 million was recognised in respect of these intangible assets. Goodwill of £3 million was also recognised 
representing the benefits of this acquisition to the Global Content segment. The amounts recognised at the acquisition date for each class of JBE’s 
assets and liabilities and the amount of profit since the acquisition date have not been separately disclosed as all figures are less than £1 million. 

Enable Media Following the acquisition of Enable Media in November 2006, provisional fair values were adjusted and an additional £1 million of 
goodwill was recognised in 2007.  

Disposals 
During 2007, as part of the ongoing process to dispose of non-core businesses and investments, the Group sold its 91.5% holding of Independent 
Television Facilities Centre Limited (ITFC) and disposed of its interests in Arsenal Holdings plc and Liverpool Football Club and Athletic Grounds plc.  
The interest in ITFC was sold for total consideration of £7 million (£5 million net of cash disposed of £2 million) resulting in a gain of £5 million on 
disposal. The Group’s 9.99% interest in Arsenal Holdings plc, along with an option over the Group’s 50% interest in Arsenal Broadband Limited, was 
sold for a total cash consideration of £50 million and resulted in a gain of £28 million on disposal. The Group’s 9.99% interest in Liverpool Football  
Club and Athletic Grounds plc was sold for a cash consideration of £17 million and resulted in a gain of £7 million on disposal. The Group’s 33% share 
in MUTV Limited was sold for a cash consideration of £3 million and resulted in a gain of £3 million on disposal. 

29 Called up share capital 
The Group’s share capital is the same as that of ITV plc. Details of this are given in note v in the ITV plc company financial statements section of  
this annual report. 

Employee benefit trust 
The Group has investments in its own shares as a result of shares purchased by the ITV Employee Benefit Trust. As at 31 December 2008 the trust 
held the following shares: 

ITV Employee Benefit Trust 

2008   

Number  
of shares 
4,144,550 

Market value 
Number  
£m   
of shares 
2   15,647,090 

2007 

Market value 
£m 
13 

The nominal value of own shares held is £0.4 million (2007: £1.6 million). The shares will be held in trust until such time as they may be transferred  
to participants of the various Group share schemes. Rights to dividends have been waived by the ITV Employees’ Benefit Trust in respect of shares  
held which do not relate to restricted shares under the Deferred Share Award Plan. 

The total number of shares held by the trust at 31 December 2008 is 4,144,550 (2007: 15,647,090) ordinary shares representing 0.11% (2007: 

0.40%) of ITV’s issued share capital. 

In accordance with the Trust Deed, the Trustees of the ITV Employee Benefit Trust have the power to exercise all voting rights in relation to any 

investment (including shares) held within that trust. During the year the following ordinary shares were released from the above trust to satisfy 
awards vesting under the Group’s share schemes as follows: 

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Shares released from: 
ITV Employee Benefit Trust 

Number of shares released 
7,626,685 
692,825 
569,788 
2,461,832 
151,410 

Nominal value 
£ 
762,668 
69,283 
56,979 
246,183 
15,141 

11,502,540  1,150,254 

Scheme 
Deferred Share Award Plan 
Carlton Sharesave Plan 
Granada Sharesave Plan 
Granada Commitment Plan 
ITV Employee Bonus Plan 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 84 

30 Capital and reserves 

At 1 January 2007 
Cancellation of deferred shares 
Total recognised income  

and expense 

Movements due to share- 
  based compensation 
Dividends paid to minority interests 
Equity dividends 
At 31 December 2007 
Total recognised income  

and expense 

Movements due to share- 
  based compensation 
Equity dividends 
Transfer from merger reserve 
At 31 December 2008 

Share  
capital 
£m 
401 
(12) 

– 

– 
– 
– 
389 

– 

– 
– 
– 
389 

Attributable to equity shareholders of the parent company 

Share  
premium 
£m 
120 
– 

Merger and  
other reserves 
£m 
2,690 
12 

Translation 
reserve 
£m 
(3) 
– 

Available for sale 
reserve 
£m 
17 
– 

Retained   
earnings 
£m 
(69) 
– 

Total 
£m 
3,156 
–  

Minority  
interest 
£m 
7 
– 

– 

– 
– 
– 
120 

– 

– 
– 
– 
120 

– 

– 
– 
– 
2,702 

– 

– 
– 
(2,429) 
273 

7 

– 
– 
– 
4 

20 

– 
– 
– 
24 

(13) 

201 

195 

– 
– 
– 
4 

4 
– 
(122) 
14 

4 
– 
(122) 
3,233 

2 

(2,645) 

(2,623) 

– 
– 
– 
6 

12 
(96) 
2,429 
(286) 

12 
(96) 
– 
526 

1 

– 
(2) 
– 
6 

2 

– 
– 
– 
8 

Total  
equity 
£m 
3,163 
– 

196 

4 
(2) 
(122) 
3,239 

(2,621) 

12 
(96) 
– 
534 

Merger and other reserves  
Merger and other reserves at 31 December 2008 include merger reserves arising on the Granada/Carlton and previous mergers of £119 million (2007: 
£2,548 million), capital reserves of £112 million (2007: £112 million), capital redemption reserves of £36 million (2007: £36 million) and revaluation 
reserves of £6 million (2007: £6 million). A transfer of £2,429 million between retained earnings and merger reserve has been made in the year in 
respect of the impairment of goodwill which arose on the Granada/Carlton and other mergers. 

Translation reserve  
The translation reserve comprises all foreign exchange differences arising on the translation of the accounts of, and investments in, foreign 
operations. Included within the movement in the year is £4 million related to cash flow hedges (2007: £5 million).  

Available for sale reserve  
The available for sale reserve comprises all movements arising on the revaluation and disposal of assets accounted for as available for sale. 

31 Contingent liabilities 
There are contingent liabilities in respect of certain litigation and guarantees, and in respect of warranties given in connection with certain disposals 
of businesses.  

 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the accounts    

 85 

32 Operating leases 
The total future minimum lease payments under non-cancellable operating leases are payable as follows:  

Not later than one year 
Later than one year and not later than five years 
Later than five years 

2008 
£m 
16 
45 
152 
213 

2007 
£m 
17 
53 
153 
223 

The Group leases a number of properties principally comprising offices and studios under operating leases. Leases typically run for a period of 15 
years with an option to renew the lease after that date. Lease payments are typically increased every five years to reflect market rentals. None of 
the leases include contingent rentals. 

The total future minimum sublease payments expected to be received under non-cancellable subleases at the balance sheet date is £8 million 

(2007: £8 million). 

The total operating lease expenditure recognised during the year was £19 million (2007: £19 million) and total sublease payments received 

totalled £4 million (2007: £3 million). 

33 Capital and other commitments  
There are £1 million of capital commitments at 31 December 2008 (31 December 2007: £1 million). There are also a number of operating 
commitments in respect of programming entered into in the ordinary course of business.  

34 Post balance sheet events  
In January 2009 the Group paid £50 million in respect of the final payment of the earn-out relating to the Friends Reunited acquisition in 2005.   

In February 2009 ITV increased its liquidity by £50 million under a new ten-year loan which is not subject to financial covenants. The interest cost 
under the loan is fixed at 8.85% for the first three years and thereafter is at a variable rate, subject to a cap of 15.6%. The lender has the right to loan 
ITV up to a further £150 million at any time. 

On 2 March 2009 the Group repaid the £250 million Eurobond and drew down on a £125 million facility that matures in May 2013.   

35 Related party transactions 
Transactions with associated undertakings and joint ventures: 

Sales to joint ventures 
Sales to associated undertakings 
Purchases from joint ventures 
Purchases from associated undertakings 

The purchases from associated undertakings relate to purchase of news services from ITN. 

Amounts owed by joint ventures 
Amounts owed by associated undertakings 
Amounts owed to associated undertakings 
Amounts owed by pension scheme 

2008 
£m 
– 
2 
1 
42 

2008 
£m 
27 
7 
– 
1 

2007 
£m 
2 
1 
– 
40 

2007 
£m 
33 
5 
1 
3 

Amounts owed by joint ventures relate to loan balances with Screenvision (Holdings) Europe which have been fully provided for at the balance sheet 
date. 

All transactions with associated undertakings and joint ventures arise in the normal course of business on an arm’s-length basis. None of the 

balances are secured. 

Transactions with key management personnel 
Key management consists of ITV’s senior executive team. Key management personnel compensation is as follows:  

Short-term employee benefits 
Post-employment benefits 
Termination benefits 
Share-based compensation 

Amounts paid to the Group’s retirement benefit plans are set out in note 6. 

2008 
£m 
6 
– 
2 
5 
13 

2007 
£m 
5 
1 
2 
6 
14 

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86 

ITV plc Report and accounts 2008   
ITV plc Company Financial Statements 

Company balance sheet 

At 31 December: 
Fixed assets: 
Investments in subsidiary undertakings 
Held to maturity investments 
Derivative financial instruments 

Current assets: 
Amounts owed by subsidiary undertakings 
Prepayments and accrued income 
Cash at bank and in hand and short-term deposits 

Creditors – amounts falling due within one year: 
Borrowings 
Amounts owed to subsidiary undertakings 
Accruals and deferred income 
Other creditors 
Dividends 

Net current (liabilities) / assets 
Total assets less current liabilities 
Creditors – amounts falling due after more than one year: 
Borrowings 
Derivative financial instruments 

Net assets 

Capital and reserves: 
Called up share capital 
Share premium 
Other reserves 
Profit and loss account 
Shareholders’ funds – equity 

Note 

iii 

iv 

iv 

v 
vi 
vi 
vi 

2008 
£m 

2008 
£m 

2007 
£m 

2007 
£m 

1,699 
– 
194 
1,893 

1,816 
100 
30 
1,946 

78 
1 
283 
362 

(252) 
(88) 
(33) 
(53) 
(25) 
(451) 

74 
1 
244 
319 

(25) 
(28) 
(28) 
(53) 
(52) 
(186) 

(89) 
1,804 

(1,192) 
(25) 
(1,217) 

587 

389 
120 
36 
42 
587 

133 
2,079 

(1,186) 
(2) 
(1,188) 

891 

389 
120 
36 
346 
891 

The accounts were approved by the Board of Directors on 4 March 2009 and were signed on its behalf by: 

John Cresswell 

 Ian Griffiths 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008   
Notes to the ITV plc Company Financial Statements 

87 

i   Accounting policies 

Basis of preparation 
As permitted by section 230(4) of the Companies Act 1985, a separate profit and loss account, dealing with the results of the parent company,  
has not been presented. 

The Company is exempt from adopting FRS 29, “Financial Instruments: Disclosures”. Under FRS 29 the Company is exempt from the requirement 

to provide its own financial instruments disclosures, on the grounds that it is included in publicly available consolidated financial statements which 
include disclosures that comply with the IFRS equivalent to that standard.  

The financial statements have been prepared on a going concern basis notwithstanding net current liabilities of £89 million. The directors believe 
this to be appropriate based on the availability of funds from other group companies. This should enable the Company to meet its liabilities as they 
fall due for payment. 

Subsidiaries 
Subsidiaries are entities that are directly or indirectly controlled by the Company. Control exists where the Company has the power to govern the 
financial and operating policies of the entity so as to obtain benefits from its activities. The investment in the Company’s subsidiaries is recorded  
at cost, adjusted for the effect of UITF 41 and recharged share scheme costs. 

Foreign currency transactions 
Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of the transaction. Foreign currency 
monetary assets and liabilities at the balance sheet date are translated into sterling at the rate of exchange ruling at that date. Foreign exchange 
differences arising on translation are recognised in the profit and loss account. Non-monetary assets and liabilities measured at historical cost are 
translated into sterling at the rate of exchange on the date of the transaction. 

Borrowings 
Borrowings are recognised initially at fair value, and in subsequent periods at amortised cost. The difference between cost and redemption value  
is recorded in the profit and loss account over the period of the liability on an effective interest basis. 

Derivatives and other financial instruments  
The Company uses a limited number of derivative financial instruments to hedge its exposure to fluctuations in interest rates and exchange rates.  
The Company does not hold or issue derivative instruments for speculative purposes. 

Derivative financial instruments are initially recognised at fair value and are subsequently remeasured at fair value with movement recorded  

in the profit and loss account. 

The fair value of interest rate swaps is the estimated amount that the Company would receive or pay to terminate the swap at the balance 

sheet date, taking into account current interest rates and the current creditworthiness of swap counterparties. 

Dividends 
Dividends are recognised in the period in which they are declared and approved by the Company’s shareholders. 

ii  Employees 
Four (2007: two) directors of ITV plc were the only employees of the Company during the year. The costs relating to these directors are disclosed  
in the Remuneration report. 

iii  Investments in subsidiary undertakings 
The principal subsidiary undertakings are listed in note ix. The movements during 2008 were as follows: 

At 1 January 2008 
Impairment 
At 31 December 2008 

iv  Borrowings  

£m 
1,816 
(117) 
1,699 

Loans repayable within one year 
Loans repayable within one year as at 31 December 2008 include £1 million (2007: £4 million) of loan notes issued in connection with the purchase 
of Carlton Communications Limited Preference Shares with a coupon of sterling LIBOR minus 0.5%, and an unsecured £250 million Eurobond which 
has a coupon of 5.625% and matured on 2 March 2009. This was classified as loans payable after more than one year as at 31 December 2007. 
Loans repayable within one year as at 31 December 2007 included £21 million of loan notes issued in connection with the purchase of Friends 
Reunited with a coupon of sterling LIBOR minus 0.525%.  

Loan repayable after more than one year 
Loans repayable after more than one year include an unsecured €500 million Eurobond which has a coupon of 6.0% and matures in October 2011. 
The coupon on this bond stepped up from 4.75% to 6.0% with effect from October 2008 as a result of ITV’s credit rating with Standard & Poor’s being 
lowered to BB+ in August 2008. In July 2008 ITV issued an unsecured £110 million Eurobond which has a coupon of 3 months sterling LIBOR plus 
2.7% and matures in March 2013. An unsecured £325 million Eurobond has a coupon of 5.375% and matures in October 2015, and an unsecured 
£250 million Eurobond has a coupon of 6.125% and matures in January 2017. The coupon on this bond stepped up to 7.375% with effect from 
January 2009 as a result of ITV’s credit rating with Standard & Poor’s having been lowered to BB+ in August 2008. Further information relating to 
these bonds is given in note 24 of the consolidated financial statements. 

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ITV plc Report and accounts 2008 Notes to the ITV plc Company Financial Statements    

88 

v  Called up share capital 

Ordinary shares of 10 pence each 
Authorised: 
5,826,377,627 (2007: 5,826,377,627) 
Allotted, issued and fully paid: 
3,889,129,751 (2007: 3,889,129,751) 
Total 

2008 
£m 

Authorised   

2007 
£m   

Allotted, issued 
and fully paid 

2008 
£m 

2007 
£m 

583 

583  

583 

583  

389 
389 

389 
389 

The Company’s ordinary shares give the shareholder equal rights to vote, receive dividends and to the repayment of capital. There have been no 
issued ordinary share capital movements during the period. 

vi   Reconciliation of movements in shareholders’ funds 

At 1 January 2008 
Retained loss for year for equity shareholders 
Share-based compensation 
At 31 December 2008 

Share 
capital 
£m 
389 
– 
– 
389 

Share  
premium 
£m 
120 
– 
– 
120 

Other 
reserves 
£m 
36 
– 
– 
36 

Profit and 
loss account 
£m 
346 
(314) 
10 
42 

Total 
£m 
891 
(314) 
10 
587 

The loss after tax for the year dealt with in the accounts of ITV plc is £218 million (year ended 31 December 2007: profit of £131 million) before 
dividends declared of £96 million (2007: £122 million). 

vii  Contingent liabilities 
Under a group registration, the Company is jointly and severally liable for VAT at 31 December 2008 of £13 million (31 December 2007: £28 million). 
The Company has guaranteed certain finance and operating lease obligations of subsidiary undertakings. 

There are contingent liabilities in respect of certain litigation and guarantees and in respect of warranties given in connection with certain 

disposals of businesses and in respect of certain trading and other obligations of certain subsidiaries.  

Where the Company enters into financial guarantee contracts to guarantee the indebtedness of other companies within its Group, the 

Company considers these to be insurance arrangements, and accounts for them as such. In this respect, the Company treats the guarantee contract 
as a contingent liability until such time as it becomes probable that the Company will be required to make a payment under the guarantee. 

viii Capital and other commitments 
There are no capital commitments at 31 December 2008 (31 December 2007: none).  

 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
ITV plc Report and accounts 2008 Notes to the ITV plc Company Financial Statements    

89 

ix  Principal subsidiary undertakings and investments 

Principal subsidiary undertakings  
The principal subsidiary undertakings of the Company at 31 December 2008, all of which are wholly-owned (directly or indirectly) and incorporated 
and registered in England and Wales except where stated, are: 

Name 
ITV Broadcasting Limited 
ITV Consumer Limited 
ITV Studios Limited (formerly ITV Productions Limited) 
ITV Network Limited (1) 
ITV Services Limited 
ITV2 Limited 
ITV Digital Channels Limited 
12 Yard Productions (2) 
3sixtymedia Limited (80% owned) 
Carlton Communications Limited 
Friends Reunited Limited 
GMTV Limited (75% owned) 
Granada Limited 
ITV Global Entertainment Limited  
(formerly Granada International Media Limited) 
ITV Global Entertainment, Inc (3)  
(formerly Granada International Media, Inc) 
Granada Productions Pty Limited (4) 
Granada Entertainment USA (5) 
Granada Produktion für Film und Fernsehen GmbH (6) 
Granada Ventures Limited 
Imago TV Film und Fernsehproduktion GmbH  
(51.2% owned) (6) 
Jaffe/Braunstein Entertainment LLC (51% owned) (3) 
SDN Limited 
Silverback AB (7) 

(1) Interest in company limited by guarantee. 
(2) A partnership. 
(3) Incorporated and registered in the USA. 
(4) Incorporated and registered in the Australia. 
(5) Registered in the USA. 
(6) Incorporated and registered in Germany. 
(7) Incorporated and registered in Sweden. 

Principal activity 
Broadcast of television programmes 
Development of platforms, broadband, transactional and mobile services 
Production of television programmes 
Scheduling and commissioning television programmes 
Provision of services for other companies within the Group 
Operation of digital TV channels 
Operation of digital TV channels 
Production of television programmes 
Supplier of facilities for television productions 
Holding company 
Operation of community based websites 
Production and broadcast of breakfast time television under national Channel 3 licence 
Holding company 

Rights ownership and distribution of television programmes and films 

Distribution of television programmes 
Production of television programmes 
Production of television programmes 
Production of television programmes 
Production and distribution of video and DVD products 

Production of television programmes 
Production of television programmes 
Operation of Freeview Multiplex A 
Production and distribution of television programmes 

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A list of all subsidiary undertakings will be included in the Company’s annual return to Companies House. 

 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Notes to the ITV plc Company Financial Statements    

90 

ix  Principal subsidiary undertakings and investments (continued) 

Principal joint ventures, associated undertakings and investments  
The Company indirectly held at 31 December 2008 the following holdings in significant joint ventures, associated undertakings and investments: 

Name 
The Ambassador Theatre Group Limited 

Freesat (UK) Limited 

Independent Television News Limited 

Mammoth Screen Limited 
Screenvision Holdings (Europe) Limited*** 
stv group plc (formerly SMG plc) *† 
Technicolor Cinema Advertising LLC** 
Crackit Productions Limited 
Electric Farm Entertainment LLC** 

* Incorporated and registered in Scotland.  
** Incorporated and registered in USA. 
*** Classified as an Asset Held for Sale in 2008. 

Interest in 
ordinary  
share capital 
2008 
% 
7.34 

Interest in 
ordinary  
share capital 
2007 
% 
7.34 

Note 
c 

b 

a 

a 
b 
c 
b 
a 
c 

50.00 

50.00 

40.00 

40.00 

25.00 
50.00 
7.36 
50.00 
25.00 
10.00 

25.00 
50.00 
5.60 
50.00 
– 
– 

a Associated undertaking. 
b Joint venture. 
c Available for sale investment.  

Principal activity 
Operation of theatres and production of theatrical 
productions 
Provision of a standard and high definition enabled  
digital satellite proposition 
Supply of news services to broadcasters in the UK  
and elsewhere 
Production of television programmes 
European cinema advertising 
Television broadcasting in central and north Scotland 
US cinema advertising 
Production of television programmes 
Digital studio company 

† The Company did not participate in stv group plc’s tender offer during the year and as a result its percentage holding in stv group plc’s issued share capital has increased.  

x   Post balance sheet events 
In January 2009 the Company paid £50 million in respect of the final payment of the earn-out relating to the Friends Reunited acquisition in 2005.   
In February 2009 ITV increased its liquidity by £50 million under a new ten-year loan which is not subject to financial covenants. The interest cost 
under the loan is fixed at 8.85% for the first three years and thereafter is at a variable rate, subject to a cap of15.6%. The lender has the right to loan 
ITV up to a further £150 million at any time. 

On 2 March 2009 the Group repaid the £250 million Eurobond and drew down on a £125 million facility that matures in May 2013.   

 
 
 
 
 
 
 
 
 
 
 
91 

ITV plc Report and accounts 2008   
Corporate governance 

The Board of ITV plc is committed to business integrity and high  
ethical values across the Group’s operations. As an essential part of  
this commitment, the Board supports high standards of corporate 
governance and has a policy of seeking to comply with the 
recommendations of the Combined Code and voting guidelines  
of our major institutional investors where appropriate. 

Compliance 
As required by the Listing Rules issued by the Financial Services 
Authority, this report describes how the Company has applied the 
principles set out in Section 1 of the Combined Code on Corporate 
Governance. It also discloses the extent to which the Company has 
complied with the Code’s provisions. 

The Board considers that, throughout the year, the Company 

complied with the provisions of the Combined Code with the exception 
of code provision A.2.1. The Board remains of the view that having 
Michael Grade as Executive Chairman provides the Company with a 
strong and creative leadership which is important at this time of rapid 
change in the media industry. The following balancing controls are in 
place to ensure high standards of corporate governance are maintained: 

–  John Cresswell is Chief Operating Officer and the executive team 

report directly to him as shown below.  

–  Sir James Crosby is the senior independent director and Chairman of 
the Nomination Committee and helps to provide an appropriate level 
of governance control.  

–  It is planned that Michael Grade will step down from his executive 
role in 2010 and remain as non-executive Chairman. A Chief 
Executive will be appointed at that time. 

The Board 
Composition: The Board currently comprises four executive members 
(the Executive Chairman, the Chief Operating Officer, the Group Finance 
Director, and Managing Director, ITV Brand and Commercial) and eight 
independent non-executive directors. Biographical details for each of the 
directors are set out on pages 40 and 41. 

The composition of the Board during 2008 is set out in the Directors’ 

report. 

Executive Chairman: Michael Grade is Executive Chairman and is 
responsible for leadership of the Board, ensuring its effectiveness and 
setting its agenda.  

Deputy Chairman: Sir George Russell is Deputy Chairman. 

Chief Operating Officer: John Cresswell is Chief Operating Officer and 
has responsibility to the Board for leadership and management of the 
day-to-day operations of the Group. 

Senior independent director: Sir James Crosby is the senior independent 
director. His role is designed to provide an effective level of governance 
control and to ensure there is an appropriate division of responsibilities 
to avoid excessive concentration of power while Michael Grade is 
Executive Chairman. His responsibilities include the following,  
amongst others: 

–  to act as a conduit to the Board for communication of shareholder 

concerns when other channels of communication are inappropriate; 

–  to ensure the performance evaluation of the non-executive directors 

and Executive Chairman is conducted effectively; 

–  to ensure the outcomes of performance evaluations of the Executive 
Chairman and other non-executive directors are acted upon; and 

–  to convene and chair meetings of the non-executive directors. 

Details of his professional commitments are included in his biography 
on page 40. The Board is satisfied that these do not interfere with the 
performance of his duties for the Company. 

The job descriptions of the Executive Chairman, the Chief Operating 
Officer and the senior independent director are set out in writing and 
have been agreed by the Board. 

Election and re-election: All directors are required by the Company’s 
Articles of Association to be elected by shareholders at the first Annual 
General Meeting (AGM) following their appointment by the Board. 
Subsequently, all directors are subject to re-election by shareholders at 
least every three years. The directors who will be seeking election and  
re-election at the AGM on 14 May 2009 are set out in the Directors’ 
report. The reasons why the Board believes they should be  
re-elected are set out in the explanatory notes to the notice of the AGM. 

External directorships: With the specific approval of the Board in each 
case, executive directors may accept external appointments as non-
executive directors of other companies (but only one FTSE 100 
company) and retain any related fees paid to them. Details of fees 
received during 2008 can be found in the Remuneration report. 

Non-executive directors 
The non-executive directors constructively challenge and help  
develop proposals on strategy. They bring strong, independent 
judgement, knowledge and experience to the Board’s deliberations.  
The non-executive directors are of sufficient calibre and number that 
their views carry significant weight in the Board’s decision making. 

Independence: The Combined Code recommends that at least half  
of the Board, excluding the Chairman, should comprise “independent” 
non-executive directors. The Board considers each of its current non-
executive directors to be independent. 

Meetings: The non-executive directors meet regularly as a group.  
They met formally without the executive directors present in 2008  
and plan to do so again regularly in 2009. 

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ITV plc Report and accounts 2008 Corporate governance    

92 

Terms of engagement: Subject to the Company’s Articles of 
Association, the Companies Act and satisfactory performance 
evaluation, non-executive directors are appointed for an initial period  
of three years from commencement of appointment. At the third 
anniversary of appointment the director will discuss with the Board 
whether it is appropriate for a further term to be served, subject to the 
Board succession planning framework (explained in the Nomination 
Committee section below) which provides that any further term may 
be adjusted in length should that be in the interests of an orderly 
succession of non-executive directors to the Board. The re-appointment 
of directors who have served for more than nine years will be subject to 
annual review. 

Mike Clasper completed three years as a non-executive director in 
January 2009. It was agreed that he should serve a further term subject 
to the Board succession planning framework. 

Time commitment: The time commitment expected of the non-
executive directors is 18 to 20 days per annum, which has increased 
following a review by the Nomination Committee in February 2009.  
It includes attendance at Board meetings, Board committee meetings,  
the AGM, an annual strategy away day and an annual strategy dinner. 
The Board is satisfied that each of the non-executive directors commits 
sufficient time to the business of the Company. 

Company Secretary 
The Company Secretary, James Tibbitts, is responsible for advising the 
Board on all governance matters. The directors have access to the advice 
and services of the Company Secretary. The Company’s Articles of 
Association and the schedule of matters reserved to the Board for 
decision provide that the appointment and removal of the Company 
Secretary is a matter for the Board. The Company Secretary acts as 
secretary to the Board and all its Committees and in addition is 
responsible for a number of the head office central services functions. 

How the Board operates 
Board meetings: The Board is scheduled to meet nine times in 2009 
(including two meetings devoted to discussion of strategic matters) and 
may meet at other times as and when required. The Board approves 
annually a schedule of matters to be considered at each meeting and at 
each meeting of the Audit, Nomination and Remuneration Committees. 

In 2008, the Board focused on the following areas of strategic 
importance to the Company, amongst others: 

–  delivering the business strategy in the rapidly changing economic 

climate; 

–  the Company’s preparations for digital switchover, including the 

provision of High Definition services, and the launch of the free-to-
view satellite proposition, Freesat, a joint venture with the BBC; 

–  refining and implementing the Enterprise-wide Risk Management 

process begun in 2007; 

–  development of the Online businesses, including reviewing editorial 

policy and how to leverage their success; 

–  the review of the Contract Rights Renewal (CRR) undertakings by 

Ofcom and the Office of Fair Trading; and 

–  responding to Ofcom’s second Public Service Broadcasting review. 

Attendance: Attendance of directors at board and strategy meetings 
and the AGM during 2008 is set out below. Board members receive all 
papers tabled at meetings even if they are unable to attend. 

Responsibility and delegation: The specific responsibilities are set out  
in a schedule of matters reserved to the Board. These include:  

–  setting long-term objectives and corporate strategy and approving 

an annual budget; 

–  approving major acquisitions; 

–  approving major divestments and capital expenditure; 

–  approving appointments to the Board; 

–  reviewing systems of internal control and risk management; and 

–  approving policies relating to directors’ remuneration. 

The Board has delegated certain responsibilities to board committees, 
the key committees being the Audit Committee, Nomination 
Committee, Remuneration Committee and the Management 
Committee. Further information on these Committees is provided 
below. During 2008 the Board also established a Budget Committee to 
scrutinise the 2009 and 2010 budgets. The Committee is comprised of 
Michael Grade, John Cresswell, Ian Griffiths, Mike Clasper, Heather Killen, 
John Ormerod, and Sir George Russell. 

Information flow: Regular reports and papers are circulated to the 
directors in a timely manner in preparation for board and committee 
meetings. These papers are supplemented by other relevant 
information when applicable or if requested. 

The non-executive directors receive monthly management accounts 

and regular management reports including financial and non-financial 
KPIs which enable them to scrutinise the Group’s and management’s 
performance against agreed objectives. They also receive a weekly 
information pack which includes key performance data, information 
about the Company and other corporate governance matters. This 
information is also made available on a secure website which can be 
accessed by all directors at any time. 

Independent professional advice: Directors are given access to 
independent professional advice at the Company’s expense when the 
directors deem it necessary in order for them to carry out their 
responsibilities. 

Insurance: The Company maintains liability insurance for its directors 
and officers with a cover limit of £75 million. 

Indemnities: The Company has entered into deeds of indemnity with  
its directors. 

 
 
 
 
    
 
ITV plc Report and accounts 2008 Corporate governance    

93 

Conflicts of Interest 
The Companies Act 2006 (CA 2006) provisions relating to the duty of a 
director to avoid a situation in which they have or can have a direct or 
indirect interest that conflicts or possibly may conflict with the interests 
of the Company came into effect on 1 October 2008. This duty is in 
addition to the existing duty that a director owes to the Company to 
disclose to the Board any transaction or arrangement under 
consideration by the Company. The CA 2006 allows directors of public 
companies to authorise conflicts and potential conflicts where the 
Articles of Association contain a provision to that effect. At the AGM 
held on 15 May 2008 shareholders approved amendments to the 
Company’s Articles of Association which included provisions giving the 
directors authority to approve such situations and to include other 
provisions to allow conflicts of interest to be dealt with in a similar way 
to the position that existed before 1 October 2008.  

The Board has delegated the authorisation of conflicts to the 
Nomination Committee and adopted a Conflict of Interest policy.  
The policy outlines how conflicts will be dealt with and the process  
for directors to follow when notifying the Company of an actual or 
potential conflict. When deciding whether to authorise a conflict or 
potential conflict of interest, only those that have no interest in the 
matter under consideration will be able to take the relevant decision.  
In addition, the Nomination Committee will be able to impose limits  
or conditions when giving authorisation where appropriate. 
The Board has considered in detail the current external 

appointments of the directors which may give rise to a situational 
conflict and has authorised potential conflicts where appropriate.  
This authorisation can be reviewed at any time but will always be 
subject to annual review.  

Board effectiveness 
Performance evaluation: The Board has established a formal process for 
the annual evaluation of the performance of the Board, its committees, 
and individual directors (with particular attention given to those who are 
due for re-election) in accordance with the requirements of the 
Combined Code. The directors are made aware, on appointment, that 
their performance will be subject to an annual evaluation. 

Some of the actions taken during the year resulting from the 2007 
evaluation included: 

–  scheduling meetings to allow more time for the directors to meet 
informally, including without the executive directors present; 

–  presentations to the Board on the competitive marketplace and 

developing trends and technologies; 

–  formal performance and development reviews of senior 

management presented to the Board on a regular basis; and 

–  implementing an escalation procedure in the Enterprise-wide  

Risk Management process. 

An internal evaluation of the effectiveness of the Board and its 
committees, individual directors and the Executive Chairman was  
carried out in 2008, led by the senior independent director.  

The evaluation process included a written questionnaire and an 
interview with each director. The questions covered a range of issues 
such as board processes, board roles and responsibilities, board agendas, 
committee processes, individual effectiveness, training and continuing 
professional development.  

Feedback from the evaluation process was provided to the Board in  
the form of a presentation at a board meeting and a written report.  
The review made the following suggestions, amongst others, for 
enhanced effectiveness: 

–  to simplify board reporting; 

–  to encourage non-executive directors to input additional items into 

the Board programme for the year; and 

–  to offer non-executive directors more opportunities to attend 

industry conferences. 

The Board and its committees were found to be operating effectively 
and the Board has accepted the recommendations made as a result of 
the review process and will make changes to reflect them. 

Induction and continuing professional development: The Company  
has a policy and programme for induction and continuing professional 
development, which is reviewed annually. 

On appointment, each director takes part in a comprehensive induction 
programme where they: 

–  receive information about the Group in the form of presentations  
by executives from all parts of the business and on the regulatory 
environment; 

–  meet representatives of the Company’s key advisers, such as the 

Company’s auditors, brokers and solicitors; 

–  receive information about the role of the Board and the matters 

reserved for its decision, the terms of reference and membership of 
board committees and the powers delegated to those committees;  

–  receive information about the Company’s corporate governance 

practices and procedures and the latest financial information about 
the Group; and 

–  are advised of their legal and other duties and obligations as a 

director of a listed company. 

The above is supplemented by visits to key locations, including studios 
and regional sites, and meetings with key senior executives and with 
major shareholders where appropriate. 

During their period in office, the directors are continually updated on the 
Group’s businesses and the competitive and regulatory environments in 
which they operate. They receive regular updates on: 

–  changes affecting the Group and the markets in which it operates 

through written briefings and meetings with senior executives across 
the Group and from meetings with key advisers; and 

–  changes to the legal and governance requirements of the Group and 

in relation to their own position as directors. 

The directors are also expected to take responsibility for identifying  
their own professional development needs and to ensure that they are 
adequately informed about the Company and their responsibilities  
as directors. 

Internal control 
The Combined Code requires the Board to review, at least annually,  
all material internal controls including financial, operational, and 
compliance controls and risk management systems. In October 2005 
the Financial Reporting Council issued revised guidance to directors in 
respect of compliance with the internal control requirements of the 
Combined Code. In the opinion of the Board the Company has complied 
with this guidance throughout the year, maintaining an ongoing process 
for identifying, evaluating and minimising risk. 

A section on the Company’s approach to internal control is included 
in the Audit Committee report. The Board has conducted a review of the 
effectiveness of the Group’s systems of internal controls for the year 
ended 31 December 2008. 

Relations with shareholders  
The Board attaches a high priority to effective communications with 
shareholders. In addition to the preliminary and interim results 
presentations and the AGM, a series of meetings between institutional 
shareholders, the Executive Chairman, the senior independent director, 
Chief Operating Officer and the Group Finance Director are held 
throughout the year. In fulfilment of the obligations under the 
Combined Code, the Executive Chairman gives feedback to the Board  
on issues raised with him by major shareholders. 

The Company maintains a corporate website containing a wide 
range of information of interest to institutional and private investors. 
The Company has frequent discussions with institutional shareholders 
on a range of issues affecting its performance both following the 
Company’s announcements and in response to individual ad hoc 
requests. The Company also makes available for meetings with 
institutional shareholders other members of senior management. 

Save in exceptional circumstances, all members of the Board will 
attend the AGM and shareholders are invited to ask questions during  
the meeting and to meet with directors prior to and after the formal 
proceedings. At the meeting the Executive Chairman reviews the 
Group’s current trading. Notice of the AGM, together with any related 

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ITV plc Report and accounts 2008 Corporate governance    

94 

documents, is made available to shareholders on the Company’s 
website or mailed to them, if they have elected to receive hard copies, 
about seven weeks before the meeting. Separate resolutions are 
proposed on each substantially separate issue. At the meeting all 
resolutions are taken on a poll. The level of votes lodged on a resolution 
is announced to the meeting following voting and is made available on  
a regulatory information service and on the Company website at 
www.itvplc.com the following day. 

An independent Investor Audit was undertaken during 2007 to 
assess investor and wider market perception of the Company and 
therefore it was not deemed necessary to undertake an independent 
audit during 2008. The Company will consider commissioning another 
independent Investor Audit during 2009. 

Board committees 
The Company Secretary acts as secretary to all of the Board 
committees and minutes of meetings are circulated to all Board 
members. The terms of reference for each committee are reviewed 
annually. 

Current committee membership: 

Audit Committee 
Composition and attendance: During 2008 the Audit Committee 
comprised: 

Mike Clasper (Chairman) 
John McGrath 
John Ormerod 
Sir George Russell  
Agnès Touraine  

Appointed  

Resigned 

17 January 2008 

18 January 2008 

John McGrath resigned from the Board on 17 January 2008 and Mike 
Clasper replaced him as Chairman of the Audit Committee.  

Attendance during 2008: 

The Combined Code requires the Board to be satisfied that at least one 
member of the Audit Committee has recent and relevant financial 
experience. The Board considered this requirement during 2008, and 
concluded that the appointment of John Ormerod had strengthened 
the Committee’s ability to meet this requirement, and that the wide 
range of business and financial experience of the Committee members 
as a whole, gained at the highest level of UK FTSE 100 companies and 
other blue-chip organisations, was sufficient to enable the Committee 
to fulfil its terms of reference in a robust and independent manner. 
Biographical details of the members of the Committee including their 
qualifications are set out on pages 40 and 41. 

Terms of reference: The Committee’s main roles and responsibilities 
include to: 

–  monitor the integrity of the consolidated and parent company 

financial statements; 

–  review the effectiveness of the Group’s internal control and risk 

management systems; 

–  review the Group’s arrangements for its employees to raise concerns, 
in confidence, about possible wrongdoing in financial reporting or 
other matters; 

–  monitor and review the effectiveness of the Group’s internal audit 

function; and 

–  consider and make recommendations to the Board in relation to the 
appointment, re-appointment, replacement and remuneration of 
the Company’s external auditor. 

The full terms of reference for the Committee are available at 
www.itvplc.com. 

Activities in 2008: Please see the Audit Committee report. 

Remuneration Committee 
Composition and attendance: During 2008 the Remuneration 
Committee comprised: 

Appointed  

Resigned 

Baroness Usha Prashar 
(Chairman)  
Sir James Crosby  
Andy Haste 
Heather Killen  
Sir Brian Pitman 

Attendance during 2008: 

1 December 2008 

15 May 2008 

Terms of reference: The Committee’s main roles and responsibilities 
include to: 

–  determine and agree with the Board the framework or broad policy 
for the remuneration of the Company’s executive directors, the 
Company Secretary and other senior executives; 

–  review the ongoing appropriateness and relevance of the 

remuneration policy; 

–  approve the design of, and determine targets for, any performance 
related pay schemes operated by the Company and approve the 
total annual payments made under such schemes; 

–  review the design of all share incentive plans for approval by the 

Board and shareholders; 

–  ensure that contractual terms on termination recognise that failure 

is not rewarded; and 

–  oversee any major changes in employee benefits structures 

throughout the Company and Group. 

The full terms of reference for the Committee are available at 
www.itvplc.com. 

Activities in 2008: Please see the Remuneration report. 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
ITV plc Report and accounts 2008 Corporate governance    

95 

Nomination Committee 
Composition and attendance: During 2008 the Nomination Committee 
comprised: 

Appointed  

Resigned 

Sir James Crosby (Chairman) 
Mike Clasper 
Andy Haste 
Heather Killen 
John Ormerod 
Sir Brian Pitman 
Baroness Usha Prashar  
Sir George Russell 
Agnès Touraine 

11 August 2008 
4 February 2008 
4 February 2008 
5 February 2008 

15 May 2008 

Management Committee 
The Management Committee comprises the executive directors.  
The Committee meets as required to conduct the Company’s business 
within the clearly defined limits delegated by the Board and subject  
to those matters reserved to the Board.  

The full terms of reference for the Committee are available at 
www.itvplc.com. 

Contacts for corporate governance 
Executive Chairman  
Senior independent director  
Chief Operating Officer  
Company Secretary  

Michael Grade 
Sir James Crosby 
John Cresswell 
James Tibbitts 

4 February 2008 

Telephone: 020 7156 6000 

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Following a recommendation arising from the 2007 Board Evaluation 
process, membership of the Committee was expanded during the year 
to include all non-executive directors. 

Attendance during 2008: 

Terms of reference: The Committee’s main roles and responsibilities 
include to: 

Governance documents 
The following documents are available on the Company’s website at 
www.itvplc.com: 

–  Job descriptions for the Executive Chairman, Chief Operating Officer 

and senior independent director; 

–  Terms of engagement for non-executive directors; 

–  Schedule of matters reserved for the Board; 

–  Terms of reference for Audit, Remuneration, Nomination and 

Management Committees; 

–  Guidelines for seeking independent advice; 

–  Board performance programme; 

–  Conflicts of Interest policy; 

–  Directors’ indemnity; and 

–  review the structure, size and composition of the Board at least 

–  Terms of reference for remuneration consultants. 

annually; 

–  identify and nominate for board approval, candidates to fill board 

vacancies; 

–  evaluate the balance of skills, knowledge and experience on the 

Board at least annually; 

–  consider succession planning for directors and other senior executives 

at least annually; and 

–  consider any conflicts of interest that may be reported by directors 

of the Company. 

The full terms of reference for the Committee are available at 
www.itvplc.com. 

Activities in 2008: During the year the Committee continued its work  
on succession planning for the board. The objectives of the succession 
planning framework are to ensure: 

–  board tenure is appropriate and encourages fresh thinking and new 

ideas; 

–  the Board has the appropriate mix of generalist and specialist skills 

for the Company’s changing requirements; and 

–  non-executive directors have the appropriate level of independence, 

from the executive directors and from each other. 

Implementing these objectives involves a continuous process of 
refreshment of the Board with new appointments and with rotation of 
membership of board committees. With these objectives in mind, the 
Committee led the search for a new non-executive director, Andy Haste, 
who was appointed to the Board during the year. The Committee also 
led the search for a new Group Finance Director, Ian Griffiths, who was 
appointed to the Board during the year. The searches were conducted 
with the help of a professional search firm. Non-executive directors may 
normally expect to serve for approximately six years, though a longer 
term may be appropriate in some instances.  

The Committee also reviewed succession planning for key executives 

throughout the Group to ensure an appropriate framework is in place.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96 

ITV plc Report and accounts 2008   
Audit Committee report 

Role of the Audit Committee  
The role of the Audit Committee (the “Committee”) is to monitor the 
integrity of the financial statements of the Company, assist the Board 
in reviewing the effectiveness of the Company’s internal control and risk 
management systems, and review arrangements for its employees to 
raise concerns, in confidence, about possible wrongdoing in financial 
reporting or other matters. The Committee is also responsible for 
reviewing the effectiveness of the Company’s internal audit function 
and making recommendations to the Board in relation to the 
appointment, re-appointment, replacement and remuneration of the 
Company’s external auditor. 

The Committee works to a structured programme of activities with 

agenda items focused to coincide with key events of the annual 
financial reporting cycle, together with standing items that the 
Committee is required to consider regularly.  

Composition of the Committee 
The Committee is comprised entirely of independent non-executive 
directors. The current members are: 

–  Mike Clasper (Chairman); 

–  John Ormerod; 

–  Sir George Russell; 

–  Agnès Touraine. 

In view of Mike Clasper’s role as Chairman of HMRC, discussions relating 
to the Company’s tax position are chaired by John Ormerod. 

Full details on membership of the Committee throughout 2008,  
and details of attendance at Committee meetings, can be found in the 
Corporate Governance section. 

At the invitation of the Chairman of the Committee, the Chief 
Operating Officer, Group Finance Director, Deputy Group Finance 
Director, the Director of Internal Audit and representatives of senior 
management regularly attend Audit Committee meetings. The 
Committee as a whole has the opportunity to meet privately with the 
internal and external auditors prior to each meeting and did so before 
each meeting held in 2008. 

Activities in 2008 
The Committee met five times and discharged its responsibilities by: 

–  reviewing the Group’s draft financial statements (including detailed 

disclosures) prior to board approval; 

–  reviewing the appropriateness of the Group’s accounting policies and 
considering related accounting treatments in specific areas such as 
revenue recognition; 

–  reviewing and approving the annual external audit plan; 

–  reviewing the external auditors’ reports on their work, considering the 
findings of that work and confirming that all significant matters had 
been satisfactorily resolved; 

–  reviewing the management letter arising from the 2007 year-end 

external audit; 

–  considering a review of the effectiveness of the external auditors; 

–  monitoring regularly the non-audit services being provided to the 
Group by its external auditors. The Committee has approved a 
formal policy governing the independence of the Company’s 
external auditors and defining those non-audit services that may  
be provided to the Group, including those which require the prior 
approval of the Committee. This is explained further in the section  
on Auditor’s independence and objectivity below; 

–  reviewing and approving the internal audit plan and resources for  

the internal audit function. The internal audit plan is constructed by 
taking a risk based approach, encompassing financial, reputational, 
and broader macro-economic risks, with the review cycle designed 
such that financially material operations and areas of significant 
change are reviewed in a given year with all activities reviewed at 
least once every three years; 

–  considering internal audit reports, the actions taken to implement 
the recommendations made in those reports and the status of 
progress against previously agreed actions; 

–  reviewing the results of the Enterprise-wide Risk Management 

process, including consideration of a rolling programme of risk and 
internal control presentations made by each operating team and 
central service functions; 

–  reviewing an annual report on the effectiveness of the Group’s 

systems of internal control and reporting to the Board on the results 
of that review; 

–  reviewing the effectiveness of procedural changes implemented 

following the review of premium rate services in 2007; 

–  monitoring the implementation of a new integrated finance, 

procurement and HR system; 

–  conducting post-acquisition reviews of businesses acquired in 2007 

and 2008; 

–  reviewing the analysis supporting the impairment of goodwill before 

consideration by the Board; 

–  reviewing the Group’s cash flow forecasts and facilities to support the 
going concern statement in the annual report before consideration 
by the Board. The going concern statement is contained in the 
Business Review on page 36. 

–  regularly reviewing the effectiveness of the whistleblowing process 
through which the employees may, in confidence, raise concerns 
about possible improprieties in matters of financial reporting or other 
matters; 

–  considering regulatory and professional developments in respect of 

financial accounting and reporting; and 

–  receiving reports from the Treasury department on their activities. 

 
 
ITV plc Report and accounts 2008 Corporate governance    

97 

Auditor’s independence and objectivity 
The Committee regularly monitors the other services being provided to 
the Group by its external auditors, and has developed a formal policy to 
ensure this does not impair their independence or objectivity, which is 
available in full at www.itvplc.com. The policy is based on the five key 
principles which underpin the provision of other services by external 
auditors: the auditor should not audit its own firm’s work, make 
management decisions for the Group, have a mutuality of financial 
interest with the Group, develop a close personal relationship with the 
employees of the Group, or be put in the role of advocate for the Group. 
The policy sets a maximum 1:1 ratio for the annual split between audit 
and other fees charged by the external auditor.  

The Committee has pre-approved the categories of other services 
that may be performed by the external auditors and explicitly set out 
the categories of work that they may not perform. For this purpose 
auditing the accounts of subsidiaries and associates pursuant to 
legislation and other services provided pursuant to legislation are 
regarded as audit services. The Committee believes that these policies 
accord with governance best practice including the Guidance on Audit 
Committees issued by the Financial Reporting Council in October 2008. 
Committee approval is required for any engagement of the external 
auditors where the fee is likely to be in excess of £0.1 million. Details of 
the related audit and other services are set out in note 4 of the 
consolidated financial statements. 

The Committee performs a specific evaluation of the performance 
of the external auditors annually, through assessment of the results of 
questionnaires completed by relevant executive management in 
addition to Committee members' own views of auditor performance.  
It is the Company's policy to carry out regular market testing either 
through benchmarking or a form of audit tender. 

During the year the Committee considered the tenure, performance 

and audit fees of the external auditor, and the level of non-audit work 
undertaken, and recommended to the Board that a resolution for the 
re-appointment of KPMG Audit Plc for a further year as the Company's 
auditors be proposed to shareholders at the AGM in May 2008. The 
resolution was passed and KPMG Audit Plc were re-appointed for a 
further year. 

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Internal control 
The Board has overall responsibility for the Group’s systems of internal 
control and for regularly reviewing the effectiveness of those systems. 
The Committee assists the Board in reviewing the Group’s systems of 
internal control. The primary responsibility for the operation of these 
systems is delegated to line management. Such systems can only 
provide reasonable and not absolute assurance against material 
misstatement or loss. Key control procedures are designed to manage 
rather than eliminate risk and can be summarised as follows: 

–  Strategy and financial reporting: The Group performs a 

comprehensive annual strategy review and budgeting process.  
The executive directors review budgets and strategies and the  
Board approves the overall Group budget as part of its normal 
responsibilities. The results of operating units are reported monthly, 
compared with their individual budgets and forecast figures and are 
reviewed. 

–  Organisational structure and authorisation procedures: The Group 
has an established organisational structure with clearly stated lines  
of responsibility and reporting. Authorisation procedures in respect  
of matters such as purchase commitments, capital expenditure, 
investment limits and treasury transactions are clearly defined. 

–  Control environment: Financial controls and procedures are 

considered as part of the Group’s ongoing risk assessment process 
and are reviewed as part of the Group’s internal audit work 
programme. 

–  Risk assessment: Management is responsible for identifying the risks 
facing the Company’s business and for establishing controls and 
procedures to monitor and mitigate those risks. As part of those 
controls and procedures, the Company has established an Enterprise-
wide Risk Management (ERM) programme providing formal risk 
assessments. The ERM programme is co-ordinated through the 
Company’s Risk department and the Internal Audit department 
provides the assurance role reporting to the Executive Committee, 
Audit Committee and the Board. 

The ERM programme is being embedded within operational 
processes and will help to identify new business opportunities as  
well as provide risk analysis for all new projects and businesses.  
The annual ERM programme cycle passes through a number of 
phases as it escalates through the business. The Audit Committee 
receive presentations from the executive team covering the risks of 
the operating units. Following such presentations and review, the 
executive team carry out a further risk consolidation process and 
then present the Company’s overall major risks to the Board for 
consideration of the top risks which are then disclosed in summary 
form within the published Annual Report and Accounts. 

–  Reviewing and monitoring the effectiveness of internal controls: 

Controls are monitored by management review, Internal Audit, the 
executive directors and the Committee. Directors of each business 
team are required annually to confirm compliance with internal 
control in their area. Serious control weaknesses (if any) are reported 
to the Board and actions taken as appropriate.  

The Committee is authorised by the Board to seek any information that 
it requires from any employee and to obtain, at the Company’s 
expense, independent legal or professional advice on any matter within 
its terms of reference and to call any employee to be questioned at a 
meeting of the Committee as and when required. The Committee 
members are subject to the programme of continuing professional 
development that applies to the full board. The programme will be 
supplemented in 2009 with presentations by the external auditors at 
Committee meetings focusing on governance, legal and accounting 
developments. 

Approval  
This report was approved by the Board of Directors on 4 March 2009  
and signed on its behalf by:  

Mike Clasper  
Chairman, Audit Committee 

 
 
 
 
 
 
 
 
 
 
 
98 

ITV plc Report and accounts 2008  
Remuneration report 

Role of the Remuneration Committee  
The role of the Remuneration Committee (“Committee”) is to review 
and approve the remuneration strategy and policy for the Executive 
Chairman, executive directors and senior executives of the Company 
(together the “Senior Executive Group”). The Committee also has 
responsibility for the Company’s performance related pay schemes and 
share incentive plans, and the level of awards made under them as they 
apply to the Senior Executive Group. Further details regarding the role 
and responsibilities of the Committee can be found in the Corporate 
Governance section. Further details regarding the activities of the 
Committee during the year are shown below. 

The Committee also maintains an active dialogue with shareholder 

representatives and its full terms of reference are available on the 
Company’s website at www.itvplc.com. 

Composition of the Committee 
The Committee is comprised entirely of independent non-executive 
directors . The current members are: 

–  Baroness Usha Prashar (Chairman) 

–  Sir James Crosby  

–  Andy Haste 

–  Heather Killen  

Full details on membership of the Committee throughout 2008, and 
details of attendance at Committee meetings, can be found in the 
Corporate Governance section. 

Advisers 
The Committee has appointed Deloitte LLP (“Deloitte”) as external 
independent advisers. In addition, Deloitte provided the Group with  
tax and corporate finance advice under separate engagement terms. 
Advice on legal matters is provided by Lovells. The Committee’s internal 
advisers are the Group Human Resources Director and the Company 
Secretary. Certain executives were invited to attend meetings in order  
to provide support or to advise on policy for executive remuneration.  
The Executive Chairman and Chief Operating Officer may attend by 
invitation, and external advisers may be invited to attend where 
appropriate. No individual is involved in decisions relating to their  
own remuneration. 

Activities in 2008 
During 2008, the Committee met six times, and discharged its 
responsibilities which included: 

–  reviewing the total remuneration packages of the Senior Executive 
Group and their suitability within ITV’s commercial environment; 

–  reviewing the base salaries of the Senior Executive Group as part  

of the annual company salary review; 

–  agreeing annual bonus targets for the Senior Executive Group in 

relation to the year ahead; 

–  reviewing performance against bonus targets set for the previous 

year, and agreeing both the annual incentive awards for the Senior 
Executive Group and the outcome of the all employee bonus 
scheme; 

–  agreeing the operation of the all employee Turnaround Incentive 

Opportunity; 

–  agreeing an appropriate long term incentive strategy to operate 

following the Turnaround Plan performance period;  

–  agreeing remuneration packages for new members of the Senior 
Executive Group and termination arrangements for those leaving; 
and 

–  approving the Remuneration report.  

Responding to challenges in the current market 
In light of the complex and challenging market in which ITV currently 
operates, the Committee has been pro-active in reviewing and taking 
decisions on directors’ remuneration arrangements during the year. 
The Committee has endeavoured to ensure that arrangements 
remain focused, relevant and aligned with the needs of the business to 
support the delivery of value to shareholders over the short, medium 
and long term. 

In this context the Committee has made a number of decisions 

with regard to remuneration arrangements, resulting in restraint  
and moderation in the current environment. These include: 

–  setting base salaries. The executive directors have not been 

awarded any increase at 1 January 2009 as a result of the salary 
review.  This means that the salaries of Michael Grade and John 
Cresswell remain at the level they were in January 2007, and Ian 
Griffiths and Rupert Howell did not receive any increase on their 
2008 salaries; 

–  reviewing reported financial performance of the Group in 2008,  

and exercising its discretion, to scale back bonus payments to the 
executive directors which had been earned against performance 
targets set at the start of 2008, so that the payment for the 
achievement of non financial measures was limited; 

–  resolving that bonus payments made to executive directors in 

respect of 2008 will be made wholly in shares and subject to the 
normal deferral requirements under the Deferred Share Award Plan 
(“DSA”), to improve the alignment of executives’ interests with 
those of shareholders; 

–  calibrating the performance targets for the 2009 bonus framework 
at realistic but stretching levels, as well as incorporating a number 
of features that align with shareholders’ interests. In particular, 
bonus entitlements in relation to any performance target may be 
scaled back based on the overall level of profit reported by the 
Group, and no payment will be made unless a threshold level of 
profit is achieved in 2009;  

–  confirming that any bonus payments made in respect of 2009 are 

likely to be made as awards of shares under the DSA for all 
participants, subject to the normal deferral requirements; 

–  undertaking a period of consultation with shareholders with regard 
to the intended operation of the Performance Share Plan (“PSP”) in 
2009. The Committee has proposed a number of further changes 
to the initial framework in response to shareholder views. For 2009, 
these changes include a reduction in the level of awards (by one 
third) and a reduction in the initial level of vesting (so that vesting 
for achieving median relative TSR is reduced from 35% of the 
maximum to nil); and 

–  introducing Shareholding Guidelines (see below). 

Remuneration policy 
The Board is committed to operating the most appropriate 
remuneration policy for the Company. In doing this the Committee has 
designed a remuneration policy which is intended to fully support the 
Company’s commercial objectives while taking into account prevailing 
best practice and investor expectations. 

The remuneration policy is based on the following key principles: 

–  total remuneration opportunities should be competitive and 

sufficient to attract, retain and reward the high quality executive 
talent necessary to drive the Company’s future in the particularly 
competitive media market; 

–  long term remuneration should be tied to the achievement of 

specific stretching performance conditions which align executive 
remuneration with shareholders’ interests; 

–  performance is measured over clearly specified time horizons over 

the short, medium and long term; 

–  individuals should be rewarded for success and steps should be 
taken, within contractual obligations, to minimise rewards for 
failure. Payments to directors on termination will only reflect 
contractual obligations; and 

 
 
 
ITV plc Report and accounts 2008 Remuneration report 

 99 

–  all employees have an important role to play in the success of  

the Company, and as such have the opportunity to be rewarded 
through an annual bonus and a one off long term incentive 
specifically linked to achievement of the business strategy during 
the period up to 2011. 

The Committee considers the wider context of the Group when taking 
decisions. The Group Human Resources Director, as the Committee’s 
main internal adviser, provides updates on remuneration, employee 
relations and human resource issues. Updates on the external executive 
remuneration environment are provided by Deloitte. 

The Company’s remuneration policy has evolved over time to 
respond to commercial pressures, changing market practice and 
shareholder expectations. Investors are consulted about any key issues 
that arise and are provided with the opportunity to endorse the 
Company’s remuneration policy on a regular basis through the vote  
on the Remuneration report at the Annual General Meeting.  

Components of reward  
The reward package for the Senior Executive Group consists of a 
combination of fixed and variable elements intended to provide 
motivation and reward for short, medium and long term performance 
and to retain key executives over the longer term. Each component is 
intended to fulfil a different function within the remuneration 
framework. 

The balance between the fixed and variable elements of the total 
remuneration package as a whole is illustrated in the chart below.  
The chart illustrates the mix between fixed and variable elements of  
the package (excluding pension) and the mix in a typical year between 
delivery through cash and shares over the short and longer term.  

The illustration is based on the assumption that performance targets 
are satisfied at maximum levels. Broadly there is a 30:70 split between 
fixed and variable pay at this level, showing the high proportion of 
performance related pay in the total reward package. 

Salary and approach to competitive positioning 
Market positioning of salary and other elements of reward is 
approached on an individual basis. In making salary decisions, the 
Committee takes account of robust salary surveys and an individual’s 
skills before reaching its conclusions. The aim is for base salary to be set 
around market median, whilst recognising the need on occasion for an 
appropriate premium for superior talent. The Board is of the view that  
a high calibre Senior Executive Group is critical to developing and 
delivering the business strategy and to delivering long term value. 

In line with the majority of employees, base salaries are reviewed  

on an annual basis, effective from 1 January. In January 2009, the 
Company concluded its annual pay review and a decision was taken to 
focus any increase in salary spend on the lower salary levels within the 
organisation. Salaries for the executive directors remained constant as a 
result of the January 2009 salary review. 

Short term and deferral incentives 
Annual incentives are provided for the Senior Executive Group through 
the Annual Incentive Opportunity (“Bonus”). The total opportunity for 
executive directors will not normally exceed 150% of a participant’s 
annual salary.  

Typically half of any pre-tax Bonus entitlement will automatically be 
deferred into shares or nil-cost options under the Deferred Share Award 
Plan (“DSA”) which for executive directors will vest 12 and 24 months 
after the end of the financial year to which the Bonus relates. 

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Participants may elect to take the balance of the Bonus in cash or as 
further share awards under the DSA. 

To ensure a greater alignment with shareholders’ interests, executive 

directors’ Bonus entitlements in respect of 2008 performance will be 
awarded fully in deferred shares under the DSA.  In addition, for all 
Bonus payments that may be paid for 2009, it is anticipated (subject to 
the discretion of the Committee) that all participants will receive their 
Bonus awarded fully in shares under the DSA subject to the normal 
deferral requirements.  

As part of the terms of his appointment, Ian Griffiths received a one off 
award under the DSA in October 2008. This award was made in the form 
of deferred shares with a face value of £75,000 and will vest fully on 31 
December 2009. In accordance with the terms of the award, vesting is 
conditional on Ian Griffiths remaining an employee of the Company, 
and not having served notice prior to 31 December 2009. 

2008 performance Bonuses made to the Senior Executive Group in 
respect of 2008 performance were dependent on performance against 
demanding targets based on profit, revenues and share of commercial 
impacts as well as the use of online platforms. These targets are fully 
integrated with the strategic value drivers of the business and are 
aligned with the business strategy. Full details of the key business drivers 
can be found in the Business review. 

The level of Bonus is also dependent on specific business and 
individual targets, which are all closely related to shareholder value 
creation. Given the importance of improving performance through 
cultural change, an element of the Bonus also depends on an 
improvement in culture. 

In the context of the current challenging economic environment, the 

Committee has exercised its discretion to scale back the Bonus 
payments for the executive directors, which had been earned against 
performance targets set at the start of 2008, so that the payment for 
the achievement of non financial measures was limited.    

2009 performance The performance targets for 2009 have been 
reviewed to ensure that they are predominantly weighted to corporate 
financial performance. A significant portion of any award that may be 
made for 2009 performance will be dependent on profit, cost savings 
and the efficient management of cash, all being measures that strongly 
support the delivery of improved returns to shareholders in 2009. 
A number of features have been introduced with shareholders’ 
interests in mind – in particular all Bonus entitlements in relation to any 
performance target may be scaled back based on the overall level of 
profit reported by the Group, and no payment will be made under any 
Bonus arrangement at all unless a threshold level of profit is achieved in 
2009. 

The Bonus framework extends to a senior management population 

of around 130 individuals, including the Senior Executive Group. The 
performance measures that apply across this group are considered on 
an individual and team basis and are fully integrated with the corporate, 
financial and strategic measures that apply to the Senior Executive 
Group. Broad participation in the Bonus (and therefore the DSA) 
provides a comprehensive and fully integrated remuneration 
framework, which encourages appropriate business decisions in the near 
term and supports the creation of long term shareholder value. 

Long term incentive arrangements – new proposals 
The Committee keeps the Company’s long term incentive plans under 
regular review to ensure they remain appropriate in fulfilling their 
objectives and that the performance conditions continue to represent 
the best way to drive the creation of value in alignment with 
shareholders’ interests. 

Currently, the Turnaround Plan (“Plan”) provides the main long term 

incentive opportunity by supporting the business strategy up until its 
conclusion in 2011. When the Plan was introduced, the Company made 
a commitment that awards would not be made under ITV’s other long 
term incentive plans in 2007 or 2008, and to review the operation of 
these long term plans from 2009. The performance period under the 
Plan will come to an end on 31 December 2011, and the Committee 
recognises that there is a need to establish effective incentives during 
2009 in order to motivate sustained performance beyond then. 

The Committee believes that the most appropriate framework will 

be a rolling programme of awards under a single long term incentive 
programme. The existing Performance Share Plan (“PSP”) provides  
a suitable vehicle, and it has been developed for use as the main  

 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Remuneration report 

100 

long term incentive going forward, for ITV’s senior management 
population of around 130 individuals, including the Senior Executive 
Group. This being the case, it is not currently intended that any further 
awards will be made under the Commitment Scheme. 

The basis on which awards will be made under the PSP in 2009 is set 
out below, with the details of outstanding awards made under the PSP 
in previous years in the PSP table below. 

Although the PSP has already received formal shareholder approval, 

the Committee has consulted widely with the Company’s largest 
institutional shareholders, and their views are reflected in the final 
proposals.  

2009 PSP awards For 2009, it is proposed that the face value of awards 
under the PSP will be reduced to a maximum of 100% of salary (being a 
reduction of one third from the previous maximum award levels of 
150% of salary). In addition, the level of vesting for achieving median 
performance in relation to the Total Shareholder Return (“TSR”) 
comparator groups will be reduced from 35% to nil. 

 The decision to reduce the face value of award levels has been taken 

for 2009 in response to investor concerns, in the context of the current 
economic climate, regarding incentive awards with a face value set by 
reference to a multiple of base salary during a period when the share 
price may be artificially depressed. The proposed reduction in award 
level is therefore intended to moderate the overall cost of these 
incentives to the Company’s shareholders.  

 The Committee’s decision to decrease the initial level of vesting  
in respect of the TSR condition demonstrates the Company’s policy 
of delivering significant reward only for significant out performance 
relative to the market, as well as management’s confidence in the 
business and their commitment to deliver superior performance. 

 The combined effect of these two changes on participants is to 
significantly reduce the overall expected value of PSP awards made in 
2009 by around 40% when compared with previous awards made under 
the PSP. 

These changes are proposed in respect of the awards to be made in 
late May 2009. Otherwise the key terms of the PSP remain in keeping 
with those previously approved by the shareholders in 2004. 

Performance measures for 2009  PSP awards made in 2009 will be 
subject to performance criteria over a three year period with 75% 
subject to TSR performance, and 25% subject to two equally weighted 
business specific performance measures.   

The portion of the award subject to TSR will be measured equally 
against two distinct comparator groups – the constituents of the FTSE 
250 index (excluding companies from the following industries: basic 
materials, financial services, oil and gas and industrials), and an industry 
sector specific group of 23 companies as detailed below. 

British Sky Broadcasting Group  
Canal Plus  
CBS 
Daily Mail & General Trust  
M6-Metropole TV 
Mediaset   
Modern Times Group 
News Corporation 
Pearson 
Premier AG 
Proseiben Sat 1 Pf. 
RTL Group  

Scripps Networks 
Telecinco 
Tf1 (Tv.Fse.1)  
Time Warner 
Trinity Mirror 
Viacom Digital  
Virgin Media 
Vivendi 
WPP Group 
Yell Group  
Zon Multimedia 

The Committee has determined that it was appropriate that no portion 
of the award will vest at median, representing a significant reduction 
from the 35% vesting level for outstanding awards under the PSP, and 
that 100% will vest at upper quartile. Vesting will occur on a straight line 
basis in between. There will be no vesting for performance below 
median. TSR will be measured over a three year period from the date of 
grant.  

The remaining 25% of the award will be measured in equal 

proportions against two business specific performance measures, which 
for awards made in 2009 are detailed in the table below. 

In setting the targets below, the Committee has assessed the current 

complex and challenging markets.  The performance levels are 
considered to provide realistic but stretching goals against measures 
that provide a balance between efficiency, the health of the business 
and operating performance. 

Strategic target 
SOCI (ITV Family) 
EPS Growth 

Threshold 
36.6% 
RPI +3% 

Maximum 
38.5% 
RPI +5% 

The level of vesting for the achievement of threshold performance will 
be 25% of the relevant proportion of the award, rising on a pro-rata basis 
to 100% vesting for the relevant proportion if the maximum target is 
achieved. 

Growth in underlying earnings per share will be measured over the three 
year period, 2009-2011, with EPS for the 2008 financial year as the base 
year from which growth over the three years will be measured. 

SOCI will be measured over a performance period aligned with the TSR 
performance period and measured over the three year period from the 
date of grant. 

Leaver provisions  Standard good leaver provisions will apply to these 
awards (broadly relating to compassionate circumstances). In these 
circumstances, awards will be pro-rated for service, but continue in 
effect until the normal vesting date, and vesting will remain subject to 
performance assessed at the end of the performance period. If the 
participant dies, the award will become exercisable immediately in full, 
irrespective of performance. If a participant ceases to be employed for 
any other reason, the award will lapse unless the Committee determines 
otherwise.  

Change of control  If a change of control occurs, awards will become 
exercisable based upon the Company’s performance such that if the 
change of control occurs before the second anniversary of the award, 
performance will be measured wholly against TSR. If it occurs after this 
date it will be measured against TSR and progress towards achievement 
of strategic targets will be considered. In addition, the number of ITV 
shares that vest will be capped at one third of the number subject to the 
award if the change of control occurs before the first anniversary of the 
date of the award, two thirds after the first anniversary and 100% from 
the second anniversary. The ITV shares that vest will then be capable of 
exercise for one month from the date the change of control becomes 
effective. 

Shareholding guidelines 
The Committee recognises the importance of executive directors 
aligning their interests with shareholders through the commitment  
of a significant amount of their own investment capital. Accordingly 
shareholding guidelines have been introduced from 2009 to encourage 
the executive directors to build up and hold ITV plc shares with a value 
equivalent to at least 100% of their salary (certain other executives will 
be encouraged to hold 75%). Details of the executive directors’ current 
personal shareholdings are shown in the Directors’ report. 

Long term incentive arrangements – existing arrangements 
The following sections describe those plans under which awards have 
been made to date, and are still outstanding. Given the long term 
incentive plan described above, there is no intention to make further 
awards under these existing arrangements.  

Turnaround Plan (“Plan”) The Plan was introduced in 2007 for use as 
the primary long term incentive supporting the business strategy by 
incentivising senior executives through alignment with the key 
indicators of shareholder value creation over the period to 2012 (being 
the completion of the digital switchover process).  

Since the Plan was adopted, an award in the form of nil-cost options 
has been made to a number of key senior executives with a maximum 
value of up to 550% of the individual’s salary. Awards are subject to 
performance over a five year period, and so will not fully vest until 
financial results are published in 2012 for the year ending 31 December 
2011. 

Participants are required, within a specified period following grant, to 

acquire and retain a number of shares with a value of up to 100% of 
annual base salary for the duration of the relevant performance period. 
Compliance is monitored by the Committee, and participants may 
forfeit an award if they do not satisfy this requirement. 

The award will vest dependent on the performance conditions 
described below. Up to 50% of the portion of the award subject to TSR 
(25% of the total award) may vest at 31 December 2009 if the TSR 
condition is satisfied at that time. Any portion of the award that does 
not vest at that point will lapse. The balance of the award will be tested 
at 31 December 2011. 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Remuneration report 

 101 

Individuals who received an award under the Plan did not receive  
an award under the Company’s other long term incentive plans in  
2007 or 2008. 

Turnaround Incentive Award for the Executive Chairman In 
accordance with his terms of appointment, an award was granted to 
the Executive Chairman in 2007 as a long term incentive based on the 
same five year horizon as for the Plan detailed above. The award was 
granted in the form of a nil-cost option with a value equivalent to 150% 
of initial salary per annum over the five year performance period. As a 
condition of the award he is required to hold shares with a value of 100% 
of his salary until the relevant vesting dates.  

The award will vest dependent on performance measures described 
below. Up to 50% of the portion of the award subject to TSR (25% of the 
total award) may vest at 31 December 2009 if the TSR condition is 
satisfied at that time. Any portion of the award that does not vest at 
that point will remain in effect and be retested with the balance of the 
award at 31 December 2011.  

The Executive Chairman did not receive any award under the 

Company’s other long term incentive plans in 2007 or 2008. 

Performance conditions for the Turnaround Plan and the Turnaround 
Incentive Award The performance conditions were agreed following 
consultation with our biggest institutional shareholders. 50% of the 
awards are subject to relative TSR performance, with the balance of the 
awards subject to selected strategic performance measures, directly 
linked to the achievement of the business strategy.  

TSR  50% of an award is subject to TSR performance measured against 
a comparator group selected from the FTSE 100 (excluding certain 
industry sectors that are less relevant as a benchmark of performance). 
25% of this portion of the award will vest for median performance and 
straight line vesting will occur up to full vesting for upper quartile 
performance. Details of the comparator companies can be found in the 
notes to the Turnaround Plan table below. 

Strategic performance targets  There are four strategic targets as 
outlined in the table below, each having an equal weighting. For 
achieving threshold performance, 25% of the award relating to each 
target will vest, with full vesting for achieving the maximum target. 
Between these points, awards will vest on a straight line basis: 

Strategic target 
SOCI (ITV Family) 
Revenue growth 
Adjusted EPS (in line with that 
reported in the Group’s 
financial statements) 
Share price 

Threshold 
36.6% 
2% p.a. 

8p 
£1.35 

Maximum 
38.5% 
5% p.a. 

12p 
£2.25 

Share price will be measured as an average over any 28 day period 
within the final three years of the Plan. 

Vesting  Once vested, awards will remain exercisable until 31 December 
2012. Any portion of the award that does not vest following the 
publication of the financial results for the year ended 31 December 
2011, or that is not exercised by 31 December 2012, will lapse and the 
Plan will terminate. 

Committee discretion  The Plan, as approved by shareholders in 2007, 
contains a provision giving the Committee discretion over the 
performance criteria. If the Committee exercises its judgement on these 
matters and makes an adjustment to the targets or the vesting 
outcome which is considered material, the Committee will inform 
shareholders of the factors they considered in subsequent 
Remuneration reports.  

Leaver provisions  Standard good leaver provisions apply (broadly 
relating to compassionate circumstances). In these circumstances, 
awards will be pro-rated for service, but continue in effect until the 
normal vesting date, and vesting will remain subject to performance 
assessed at the end of the performance period. If the participant dies, 
the award will become exercisable immediately and will be pro-rated for 
time and performance as determined by the Committee. If a 
participant ceases to be employed for any other reason, the award will 
lapse unless determined otherwise. 

Change of control  In the event of a change in control occurring in the 
remainder of the performance period, the awards will be pro-rated for 
time as follows: 

–  80% if the event occurs between 1 January 2009 and 31 December 

2009; and  

–  100% thereafter. 

If a change of control occurs prior to 31 December 2009, the whole of 
the pro-rated award will become subject to the Company’s relative TSR 
performance to the relevant date. After this point, performance will be 
measured according to the TSR condition and progress towards 
achievement of strategic targets will be considered. 

All employee Turnaround Incentive Opportunity In recognition of the 
contribution all employees can make to the future success of the 
Company, and following the adoption of the Turnaround Plan, a 
corresponding long term cash-based incentive was introduced from 
January 2008 for the wider management and employee population, 
not including participants in the Plan, known as the Turnaround 
Incentive Opportunity. 

In order to align the interests of participants and provide all 

employees with a clear focus on the business strategy, awards made 
under the Turnaround Incentive Opportunity are subject to the same 
performance conditions as those outlined above for the Turnaround 
Plan, with the exception that relative TSR performance will be measured 
from 1 January 2008. 

Performance graph 
The graph below shows the TSR performance of the Company against 
the FTSE 100 index. The FTSE 100 was selected for comparison as it 
represents a broad equity market index of which the Company was  
a member for the majority of the financial year. 

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The graph is provided to mirror as closely as possible the normal basis for 
TSR performance graphs. The graph therefore shows TSR performance 
over a five year period to the present. The TSR holdings have been 
rebased to 100 at the date of listing to reflect the requirement to show 
performance from this date onwards. 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITV plc Report and accounts 2008 Remuneration report 

102 

One month averaging has been applied throughout, with the exception 
of the month following the merger of Granada with Carlton. To ensure 
that the portion of the graph from the date of listing reflects solely the 
performance of the Company, the data for the Company in this period 
has been averaged from 2 February 2004 to each date, with the effect 
that the averaging period lengthens until it reaches one month. 

Previous Remuneration reports have included a graph showing TSR 
performance from 16 October 2002 (the date of the announcement of 
the merger). As the merger took place five years ago, in February 2004, 
we no longer consider this to be the appropriate basis on which to assess 
the Company’s performance. 

Service contracts  
Executive directors have service contracts which provide for 12 months’ 
notice on either side. 

Executive directors 

Date of appointment 

Nature of 
contract 

Notice period  
from Company  

Notice period 
from director 

Michael Grade 

8 January 2007  Rolling  12 months  12 months 

John Cresswell  16 January 2006  Rolling  12 months  12 months 

Ian Griffiths 

9 September 2008  Rolling  12 months  12 months 

Rupert Howell  28 February 2008  Rolling  12 months  12 months 

Compensation 
provisions for 
early 
termination 

None 

None 

None 

None 

Note: 
The Company retains the right to terminate employment by making payment in lieu of notice, 
in which case the executive would be entitled to receive 12 months’ salary and benefits 
(including pension contributions). 

Executive directors’ non-executive directorships 
With specific approval of the Board, executive directors may accept 
external appointments as non-executive directors of other companies 
(but only one FTSE 100 company) and retain any related fees paid to 
them. 

During the year Michael Grade retained fees for external non-

executive directorships for the period he was a director as set out below: 

The annual fees payable are as follows: 

Non-executive directors’ fees 
Deputy Chairman (1) 
Board member 
Senior independent director  
Audit Committee member 
Audit Committee Chairman 
Nomination Committee member 
Nomination Committee Chairman 
Remuneration Committee member 
Remuneration Committee Chairman 

31 December 
2008 
£ 
165,000 
55,000 
25,000 
5,000 
20,000 
5,000 
15,000 
5,000 
15,000 

31 December 
2007 
£ 
165,000 
55,000 
25,000 
5,000 
20,000 
5,000 
15,000 
5,000 
15,000 

Notes 
(1) Sir George Russell receives no further payment in relation to Committee responsibilities. 

(2) Details of committee membership can be found in the Corporate Governance section. 

From 1 January 2009 the non-executive directors will use 25% of their 
annual fees, after statutory deductions, to acquire shares in the 
Company. The shares will be purchased quarterly and will be held by a 
nominee on their behalf. The shares will be released when they retire 
from the Board.  

Audited information 
The following tables provide details of each of the directors’ and former 
directors’ emoluments, pension entitlements, rights to share options 
and awards. All of these tables have been audited by KPMG Audit Plc. 

Aggregate directors’ remuneration 
The total amounts of directors’ remuneration for the period from  
1 January 2008 to 31 December 2008 were as follows: 

2008 
£000 
2,893 
87 
2,980 

2007 
£000 
3,784 
168 
3,952 

Company  
Pinewood Shepperton Plc 
Ocado Limited 

2008  
£000 
102 
100 

2007  
£000 
98 
98 

Emoluments 
Gains on exercise of share options 

The Board is satisfied that these external appointments do not interfere 
with the performance of Michael Grade’s duties for the Company. 

Payments to outgoing executive director 
Dawn Airey resigned as a director on 29 April 2008. No payment was 
made to her in connection with the cessation of her employment and 
all outstanding share awards lapsed accordingly. 

Non-executive directors 
Each non-executive director has a contract of service with the Company, 
further details of which can be found in the Corporate Governance 
section. 

Fees paid to the non-executive directors are determined by the 

Board based on market information supplied by Deloitte, and in 
accordance with the restrictions contained within the Company’s 
Articles of Association. Non-executive directors do not participate in 
decisions concerning their own fees. 

The fees are reviewed annually. There were no changes to the level 

of fees paid during 2008, and none are proposed for 2009. 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fees/Basic  
Salary  
£000 

Benefits in        
kind (11) 
£000        

Pension 
contributions 
£000 

Short term        
incentives (10)  
£000         

Notes 

Total for the  
year ended  
31 December 
2008  
£000 

Total for the  
year ended  
31 December 
2007  
£000 

ITV plc Report and accounts 2008 Remuneration report 

 103 

Audited information continued 

Directors’ emoluments 
The directors’ emoluments for the year ended 31 December 2008 were as follows: 

Name of director 
Executive 
Michael Grade  
John Cresswell  
Ian Griffiths  
Rupert Howell  
Dawn Airey  
Non-executive 
Mike Clasper 
Sir James Crosby 
Andy Haste  
Heather Killen  
John McGrath  
John Ormerod  
Sir Brian Pitman  
Baroness Usha Prashar 
Sir George Russell 
Agnès Touraine  
Past directors’ remuneration (for comparative purposes) 

8 

1, 9 

2, 9 

3, 9 

4 

7 

5 

6 

825 
575 
108 
375 
75 

80 
100 
24 
65 
4 
62 
24 
75 
165 
65 
– 

35    
24    
3    
43    
9    

–    
–    
–    
–    
–    
–    
–    
–    
–    
–    
–    

74 
– 
 16 
 56 
 11 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

Aggregate emoluments 

2,622 

114    

157 

Notes: 
(1) From his appointment to the Board on 9 September 2008. 
(2) From his appointment to the Board on 28 February 2008. 
(3) From her appointment to the Board on 28 February 2008, to her resignation on 29 April 2008. 
(4) From his appointment to the Board on 11 August 2008. 
(5) From his appointment to the Board on 18 January 2008. 
(6) Up to his retirement from the Board on 15 May 2008 
(7) Up to his retirement from the Board on 17 January 2008. 
(8) Pension contribution represents a cash payment in lieu of pension and is described further in the pension entitlements section of this report. 
(9) Pension contributions represent payments made into Personal Pension Plans and are described further in the pension entitlements section of this report 
(10) The Bonus payments for 2008 performance are to be awarded in the form of nil-cost options under the DSA, see the DSA section below for further details. 
(11) This disclosure includes the cost of private medical insurance and car benefits. 

Incentive and performance related awards 
Information given in the tables below is for the period from 1 January 2008 to 31 December 2008.  

Turnaround Plan (“Plan”) Options over ordinary shares in ITV plc awarded to executive directors under the terms of the Plan are as follows, the 
performance conditions applicable to the awards shown are set out in the remuneration policy above. 

Director 

Award date  Notes 

At  
1 January  
2008 

Awarded  
in year 

Exercised 
 in year 

Lapsed 
 in year 

At 
31 December 
2008 

Share price 
used for award 
(pence) 

John Cresswell 

13 September 
2007 

2, 3  2,849,100 

– 

Ian Griffiths 

2 October 2008 

2, 3 

–  4,023,669 

– 

– 

–  2,849,100 

111.00 

–  4,023,669 

42.25 

Rupert Howell 
Dawn Airey 

3 October 2007 
3 October 2007  

2, 3  2,357,143 
1,3  2,357,143 

– 
– 

– 
–  2,357,143 

–  2,357,143 
– 

105.00 
105.00 

Performance testing dates 
25% December 2009,  
75% December 2011 
25% December 2009, 
75% December 2011 
25% December 2009, 
75% December 2011 
– 

Notes: 
(1) Lapsed on cessation of employment. 
(2) 25% of the award will be tested at 31 December 2009. To the extent that the performance condition is not met, that portion of the award will lapse. 
(3) The comparator group consists of the following companies: British Airways, British Sky Broadcasting Group, BT Group, Capita Group, Carnival, Compass Group, Diageo, DSG International, 
Enterprise Inns, Home Retail Group, Intercontinental Hotels Group, Kingfisher, Marks & Spencer Group, Next, Pearson, Reed Elsevier, Thomson Reuters, SABMiller, Scottish & Newcastle, Vodafone 
Group, WPP and Yell Group. 

–     
–     
–     
–     
–     

–     
–     
–     
–     
–     
–     
–     
–     
–     
–     
–     

–     

934 
599 
127 
474 
95 

80 
100 
24 
65 
4 
62 
24 
75 
165 
65 
– 

1,934 
1,231 
– 
– 
– 

63 
92 
– 
23 
73 
– 
58 
61 
165 
25 
59 

2,893 

3,784 

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104 

Turnaround Incentive Award (“Award”) Options over ordinary shares in ITV plc awarded to Michael Grade under the Award are as follows, the 
performance conditions applicable to the Award are set out above. 

Award date 

At  
1 January  
2008 

Awarded 
 in year 

Exercised 
 in year 

At 
31 December 
2008 

Share price 
used for award 
(pence) 

Notes 

13 September 2007 

1,  2  5,657,042 

– 

–  5,657,042  106.0625 

Performance testing dates 
25% December 2009 
 75% December 2011 

Notes: 
(1) 25% of the award will be tested at 31 December 2009. Any portion of the award that does not vest at this point will be rolled over and retested with the remaining 75% of the award at  
31 December 2011. 
(2) The comparator group is as listed in note (3) above for the Turnaround Plan. 

Deferred Share Award Plan (“DSA”) Awards and options over ordinary shares in ITV plc awarded to executive directors under the terms of the DSA 
are as follows: 

Director 

Award date  Notes 

At 
1 January  
2008 

Awarded 
 in year 

Exercised/ 
Released 
 in year 

Lapsed 
 in year 

At 
31 December 
2008 

Share price 
at date of 
award 
(pence) 

Date of exercise/release      

Share price 
at date of 
exercise/ 
release 
(pence) 

Vesting date 

John Cresswell  17 March 2006 
John Cresswell  15 March 2007  
John Cresswell  14 March 2008 

Michael Grade  14 March 2008  
Ian Griffiths 
2 October 2008  
Rupert Howell  14 March 2008  
14 March 2008  
Dawn Airey 

1, 5  67,298 
1, 5  113,151 

–  67,298 
–  113,151 
–  482,982  241,491 
2 
  180,449  482,982  421,940 
–  1,480,704  740,352 
–  177,515 
– 
–  97,511  48,755 
–  97,511 

2, 3 

1, 4 

2 

2 

– 
– 
–  241,491 
–  241,491 
–  740,352 
–  177,515 
–  48,756 
– 

–  97,511 

–  116.75 
17 March 2008  
–  105.25  31 December 2008 
65.30  31 December 2008  

– 
61.02 
40.43 
– 
40.43  31 December 2009 

65.30  31 December 2008  
42.25 
–   
65.30  31 December 2008 
–   
65.30 

40.43  31 December 2009 
–  31 December 2009 
40.43  31 December 2009 
– 

– 

Notes: 
(1) Awarded in the form of nil cost options. 
(2) Awarded in the form of restricted shares.  
(3) Lapsed on cessation of employment. 
(4) A one off award made under his terms of appointment. 
(5) The combined market value of the nil-cost options on the dates of exercise was £86,812. This is disclosed in the aggregate directors’ remuneration table on the previous page as a gain on exercise 
of share options. 
(6) In the event of a change of control, restricted shares will vest and nil cost options become exercisable in full. 

For 2008 performance the executive directors will receive awards over nil-cost options under the DSA. Michael Grade, John Cresswell and Rupert 
Howell will each receive an award under the DSA equal to 28.5% of salary; Ian Griffiths will receive an award equal to 7.13% of salary. 

Performance Share Plan (“PSP”). Outstanding options over ordinary shares in ITV plc awarded to John Cresswell under the terms of the PSP are  
as follows: 

Award date 
27 September 2005 

13 September 2006 

Notes 

1, 2 

1 

At 
1 January  
2008 
158,393 

607,595 
765,988 

Awarded 
 in year 
– 

Exercised 
 in year 
– 

Lapsed 
 in year 
158,393 

At 
31 December 
2008 
– 

– 
– 

– 
– 

– 
158,393 

607,595 
607,595 

Share price 
at date of 
award 
(pence) 
112.50 

98.75 

Exercise period 
– 
September 2009 – 
September 2010 

Notes: 
(1) The comparator group is as listed in note (3) above for the Turnaround Plan. 
(2) Lapsed on 27 September 2008, as performance conditions were not met.  

Prior to 2007, the PSP was used to provide a long term incentive for the senior management population with a maximum award per individual of 
150% of salary in respect of any financial year. Following the introduction of the Turnaround Plan in 2007, it was agreed that no PSP awards would 
be made to any Turnaround Plan or Turnaround Incentive Opportunity participants for two years following the adoption of the Plan.  As a result no 
awards have been made under the PSP since 2006.  John Cresswell is the only executive director to hold awards under the PSP. 

Vesting of outstanding awards is dependent on the TSR performance of the Company against a customised FTSE 100 comparator group 
(detailed above), excluding those sectors which do not provide a benchmark of performance that would be relevant to the Company over a three 
year period. There is no vesting for performance below median. 35% of the award vests at median and 100% at upper quartile. Vesting will occur on  
a straight line basis between these points. 

If a change of control occurs the awards will become exercisable based upon the Company’s performance against the TSR condition to the 
relevant date, as if this condition applied to the whole award. The ITV plc shares that vest will then be capable of exercise for one month from the 
date of change of control. 

The 2005 PSP awards reached the end of their performance period in 2008 and lapsed as the TSR performance condition was not met. The 2006 

PSP awards remain outstanding, and will be tested in 2009.  On the basis of TSR tests carried out on 31 December 2008 the achievement of the 
performance conditions attaching to these awards remains challenging. 

 
 
  
 
 
 
 
 
 
 
 
 
 
Vesting date 

Exercise period 
–  August 2005 – 
August 2010 

–  August 2005 – 
August 2010 

ITV plc Report and accounts 2008 Remuneration report 

 105 

Commitment Schemes Outstanding awards and options over ordinary shares in ITV plc made to John Cresswell under the terms of the Granada 
and ITV Commitment Schemes are as follows: 

At 
1 January 
2008 
vested 
1, 2, 6  301,785 

At 
1 January 
2008 
unvested 
– 

Vested 
in  year 
– 

Exercised 
in year 
– 

Lapsed     
in year (5) 

At 
 31 December 
2008 
vested 
–     301,785 

At 
31 December 
2008 
unvested 
– 

Exercise 
price 
(pence) 
Nil 

Award date  Notes 

Granada  22 August  
2003 

Granada  22 August  
2003 

1, 2, 6  471,944 

– 

ITV  

ITV  

ITV  

ITV  

19 April  
2005 

19 April  
2005 

20 March  
2006 

20 March  
2006 

3 

3 

4 

4 

–  566,814 

–  566,814 

–  518,358 

–  518,358 

  773,729  2,170,344 

– 

– 

– 

– 

– 

– 

– 

–     471,944 

– 

100.72 

–  283,407    

–  283,407 

Nil 

19 April 2009 

–  283,407    

–  283,407 

125.75 

19 April 2009 

April 2009 – 
April 2015 

April 2009 – 
April 2015 

– 

– 

–    

–  518,358 

Nil  50% March 2009 
50% March 2010 

March 2009 – 
March 2016 

–    

–  518,358 

115.75  50% March 2009 
50% March 2010 

March 2009 – 
March 2016 

–  566,814     773,729  1,603,530 

Notes: 
(1) The performance condition applicable for the awards made under the Granada Commitment Scheme was TSR relative to Granada’s international media comparator group companies as set out 
in note (2) below. 25% of awards vest at median; 100% vesting occurs at upper decile. Up to 50% of these awards were capable of vesting after two years, with the remainder subject to performance 
over a four year period. The balance shown represents options that vested at the relevant testing dates, but have not been exercised. 
(2) The comparator group consists of the following companies: British Sky Broadcasting Group, Canwest Global Communications, Capital Radio, Carlton, EMAP, Fox Entertainment, GWR Group, M6 – 
Metropole TV, Mediaset, Modern Times Group, RTL Group, SBS Broadcasting, SMG, Telewest Communications, TF1. 
(3) The comparator group consists of the following companies: Allied Domecq, BAA, Alliance Boots, British Airways, British Sky Broadcasting Group, BT Group, Bunzl, Cable & Wireless, Capita Group, 
Carnival, Compass Group, Daily Mail and General Trust, Diageo, DSG International, EMAP, Enterprise Inns, Exel, Home Retail Group, Hays, InterContinental Hotels Group, Kingfisher, Ladbrokes, Marks & 
Spencer Group, Next, O2, Pearson, Reed Elsevier, Rentokil Initial, Thomson Reuters, Rexam, SABMiller, Scottish & Newcastle, Vodafone Group, Whitbread, William Hill, WPP and Yell Group. 
 (4) The comparator group consists of the following companies: BAA, Alliance Boots, Brambles, British Airways, British Sky Broadcasting Group, BT Group, Cable & Wireless, Capita Group, Carnival, 
Compass Group, Daily Mail and General Trust, Diageo, DSG International, Enterprise Inns, Home Retail Group, InterContinental Hotels Group, Kingfisher, Ladbrokes, Marks & Spencer Group, Next, 
PartyGaming, Pearson, Reed Elsevier, Rentokil Initial, Thomson Reuters , Rexam, SABMiller, Scottish & Newcastle, Vodafone Group, Wolseley, WPP and Yell Group. 
 (5) Lapsed on 19 April 2008 as performance conditions were not met.  The remainder are subject to performance testing on 19 April 2009. 
 (6) ITV plc shares and adjusted following the merger of Granada with Carlton in 2004. 

No awards under the ITV Commitment Scheme (the “Scheme”) have been made since 2006, and there are currently no plans to use the Scheme 
going forward. John Cresswell is the only executive director with outstanding awards under the Scheme. 

Under the Scheme, participants can commit and retain shares of up to 100% of salary at the date of commitment. A matching award is granted, 
composed of an award of a nil-cost option and a market value option to acquire an equal number of shares. The maximum matching award can be 
no more than three times the number of committed shares for each component part of the matching award. 

Vesting of the matching award is dependent on TSR performance of the Company, against the customised FTSE 100 comparator group 
(detailed above), excluding those sectors which do not provide a benchmark of performance that would be relevant to the Company. There is no 
vesting for performance below median. 25% of the award vests at median and 100% at upper quartile. Vesting will occur on a straight line basis 
between these points. Up to 50% of the matching awards will vest at the third anniversary of the date of grant (subject to performance) and the 
remainder at the fourth anniversary. Any portion of the award that has not vested at the end of the relevant three or four year performance period 
will lapse. 

In the event of a change of control, awards may vest based on the extent to which the performance condition has been met in the period since 
the awards were made, unless it is determined that exceptional financial circumstances have occurred. The level of payout in the event of a change 
of control is capped at a multiple of the original financial amount a participant invests (twice the investment if a change of control occurs in the first 
year, three times if it occurs during the second year and four times if change of control occurs in the third or fourth year). 

The awards made under the Scheme in 2005 reached the end of the initial three year performance period in April 2008 and 50% of the awards 
lapsed as the TSR performance condition was not met. The outstanding balance will be tested in April 2009. On the basis of TSR tests carried out on 
31 December 2008 the achievement of the performance conditions attaching to these awards remains challenging.

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106 

ITV Savings-Related Share Option Scheme (“SAYE”) Options over ordinary shares in ITV plc awarded to executive directors under the terms of the 
SAYE are as follows:  

Director 
Michael Grade 

Award date 
4 April 2008 

At 
1 January 
 2008 
– 

Awarded  
in year 
32,307 

Exercised 
 in year 
– 

Lapsed 
 in year 
– 

At 
31 December 
2008 
32,307 

Exercise price 
(pence) 
52.00 

John Cresswell 

4 April 2008 

– 

32,307 

– 

– 

32,307 

52.00 

Exercise period 
June 2013 – 
 December 2013 
June 2013 –  
December 2013 

Granada Share Option Schemes Options over ordinary shares in ITV plc awarded to John Cresswell under the terms of the Granada Media and 
Granada Executive Share Option Schemes (ESOS) and Savings-Related Share Option Schemes (SAYE) are as follows: 

Scheme 
Granada Media ESOS 

Award date 
22 December 2000 

At 
1 January 
2008 
959 

Awarded 
 in year 
– 

Exercised 
 in year 
– 

Lapsed  
in  year 
– 

At 
31 December 
2008 
959 

Exercise price 
(pence) 
217.78 

Granada ESOS 

6 July 2001 

36,399 

Granada ESOS 

28 September 2001 

113,851 

Granada ESOS 

9 January 2002 

1,040 

Granada ESOS 

10 July 2002 

19,240 

Granada ESOS 

7 January 2003 

18,200 

Granada SAYE 

9 January 2003 

25,120 

214,809 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

36,399 

137.02 

113,851 

91.35 

1,040 

143.27 

19,240 

106.25 

18,200 

76.92 

25,120 

– 

65.38 

25,120 

189,689 

Note: The numbers in the table above are in ITV plc shares and have been adjusted following the merger of Granada with Carlton in 2004.  

Exercise period 
December 2003 –  
December 2010 
July 2004 – 
July 2011 
September 2004 – 
September 2011 
January 2005 – 
January 2012 
July 2005 – 
July 2012 
January 2006 – 
January 2013 
March 2008 – 
September 2008 

Pension entitlements 
During the year John Cresswell was a member of the Company’s 
defined benefit pension scheme and had accrued entitlements under 
the scheme as follows: 

Name of director 

John Cresswell 

Accrued  
pension 
1 January 
2008 
£000 
96 

Increase in  
accrued 
pension in 
the year 
£000 
12 

Accrued 
pension 
31 December 
2008 
£000 
108 

The following table sets out the transfer value of his accrued benefits 
under the scheme calculated in a manner consistent with the 
Occupational Pension Schemes (Transfer Values) Regulations 2008. 
The pension benefits of John Cresswell are provided on a defined 
benefit basis. The accrued pension shown is that which would be paid 
annually based on service to the end of that year. The increase in 
accrued pension during the year reflects an increase in the pension 
entitlement as a result of an additional year of service. 

Transfer  
value 
1 January 
2008 
£000 
1,064 

Contributions 
made by 
the director 
£000 
40 

Increase    
in transfer    
value in    
the year    
net of    
contributions (1) 
£000    
136   

Transfer 
value 
31 December 
2008 
£000 
1,240 

Name of director 
John Cresswell 

Notes: 
(1) Transfer values at 31 December 2008 have been calculated in accordance with the transfer 
value members would receive if they transferred their pension elsewhere. The increase in 
transfer value includes the effect of fluctuations due to factors beyond the control of the 
Company and directors, such as stock market movements. 
(2) John Cresswell has a normal retirement age of 63.  
(3) In the event of the death of an executive director, a pension equal to one half of the 
director’s pension will become payable to a surviving spouse. A pension may become payable  
to any surviving dependent children. 
(4) In common with other members of the defined benefit pension scheme, the  executive 
director may, with the consent of the Company, receive and draw a pension at any time after 
reaching the age of 50. 

The following additional information is given to comply with the 
requirements of the Listing Rules which differ in some respects from  
the equivalent statutory requirements. 

Name of director 
John Cresswell 

Increase in accrued 
pension in the year  
in excess of inflation 
£000 
11 

Transfer value of 
increase in the year less 
director’s contributions 
£000 
57 

The transfer values disclosed above do not represent a sum paid or 
payable to John Cresswell. Instead they represent a potential liability  
of the pension scheme. 

The Company also made contributions to Personal Pension Plans 
belonging to Rupert Howell, Ian Griffiths and Dawn Airey with a value  
of 15% of their respective basic salaries. These payments are included  
in the emoluments table.  

Michael Grade was not a member of any Company pension scheme 

during the year. Michael Grade receives a cash payment of 9% of his 
basic salary in lieu of pension contribution. This payment is included in 
the directors’ emoluments table. 

No directors were members of money purchase schemes operated 

by the Group. 

Share price information 
The market price of the ITV plc ordinary shares at 31 December 2008 
was 39.75 pence and the range during the year was 26.0 pence to 84.2 
pence. 

Approval 
This report was approved by the Board of directors on 4 March 2009 and 
signed on its behalf by: 

Baroness Usha Prashar 
Chairman, Remuneration Committee 

 
 
  
 
 
 
 
 
 
 
 
 
107 

ITV plc Report and accounts 2008  
Shareholder information 

Type of holder: 
Banks and nominee companies 
Individuals 
Others 
Totals 

Size of holding: 
1 – 100 
101 – 200 
201 – 500 
501 – 1,000 
1,001 – 2,000 
2,001 – 5,000 
5,001 – 10,000 
10,001 – 50,000 
50,001 – 100,000 
100,001 – 500,000 
500,001 – 1,000,000 
1,000,001 – 5,000,000 
5,000,001 – 10,000,000 
10,000,001 – 50,000,000 
50,000,001 and above 
Totals 

Information as at 31 December 2008 

Holders 
Number 

Shares held 
Millions 

% 

% 

3,375 
68,136 
506 

9,903 
9,664 
19,496 
12,116 
9,481 
6,854 
2,304 
1,442 
172 
267 
97 
135 
33 
35 
18 

3,672.98 
159.34 
56.80 

0.36 
1.45 
6.44 
8.90 
13.66 
21.57 
16.54 
28.49 
12.66 
64.14 
70.55 
296.47 
231.30 
729.23 
2,387.29 

4.69 
94.61 
0.70 
100.00 

13.75 
13.42 
27.07 
16.82 
13.16 
9.52 
3.20 
2.00 
0.24 
0.37 
0.13 
0.19 
0.05 
0.05 
0.03 
100.00 

94.44 
4.10 
1.46 
100.00 

0.01 
0.03 
0.17 
0.23 
0.35 
0.56 
0.43 
0.73 
0.33 
1.65 
1.81 
7.62 
5.95 
18.75 
61.38 
100.00 

Registrars and transfer office 
All administrative enquiries relating to shareholdings and requests to 
receive corporate documents should, in the first instance, be directed  
to Capita Registrars, Northern House, Woodsome Park, Fenay Bridge, 
Huddersfield, West Yorkshire HD8 0LA.  

0871 664 0300 (calls cost 10 pence per minute plus network 
charges) from the UK and +44 20 8639 3399 from outside the UK 

Share dealing services 
Capita IRG Trustees Limited offer a telephone and online share dealing 
service for UK resident shareholders. To use this service shareholders 
should contact Capita: 

0871 664 0454 from the UK (calls cost 10 pence per minute plus 
network charges) or 1 890 946 375 from Ireland 

visit www.capitadeal.com 

Alternatively you could email them at: 
shareholder.services@capitaregistrars.com 

Shareholders who receive duplicate sets of company mailings because 
they have multiple accounts should write to Capita to have the accounts 
amalgamated. 

By logging on to www.capitashareportal.com shareholders can benefit 
from a number of online services as follows: 

–  Cast your proxy vote online;  

–  Elect to receive shareholder communication electronically; 

–  View your holding balance, indicative share price and valuation;  

–  View transactions on your holding and dividend payments you have 

received; 

ShareGift 
ShareGift is a charity share donation scheme for shareholders who may 
wish to dispose of a small quantity of shares where the market value 
makes it uneconomic to sell on a commission basis. The scheme is 
administered by the Orr Mackintosh Foundation and further 
information can be obtained by contacting them:  

020 7930 3737 

www.sharegift.org 

Share price information 
The current price of ITV plc ordinary shares is available on Ceefax, 
Teletext and on the Company website at www.itvplc.com. 

–  Update your address or register a bank mandate instruction to have 

dividends paid directly to your bank account;  

–  Access a wide range of shareholder information including 

Dividend Reinvestment Plan 
Capita operate a Dividend Reinvestment Plan (DRIP) to provide UK 
shareholders with a facility to invest cash dividends by purchasing 
further ITV plc shares. Further details are available from Capita. 

downloadable forms. 

www.capitashareportal.com 

You will need your investor code (IVC) which can be found on your share 
certificate(s) to register to use the Shareholder Portal. 

Individual Savings Accounts (ISAs) 
The Company has a corporate sponsored Stocks and Shares ISA. The ISA 
offers UK resident shareholders a simple low-cost and tax efficient way 
to invest in ITV plc ordinary shares. Full details together with a form of 
application are available from: 

Halifax Share Dealing Limited 
Lovell Park Road 
Leeds LS1 1NS 

0870 600 9966 

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ITV plc Report and accounts 2008 Shareholder information    

 108 

The Unclaimed Assets Register 
The Company participates in The Unclaimed Assets Register, which 
provides a search facility for financial assets, which may have been  
lost or forgotten and which donates 10% of its public search fees to  
a wide range of UK charities. For further information and to obtain  
a search request form contact: 

The Unclaimed Assets Register 
PO Box 9501 
Nottingham NG80 1WD 

0870 241 1713 

search@uar.co.uk 

www.uar.co.uk 

Unsolicited mail 
The Company is legally obliged to make its register of members 
available to the public. As a consequence of this some shareholders 
might receive unsolicited mail. Shareholders wishing to limit the amount 
of such mail should write to the Mailing Preference Service (“MPS”): 

FREEPOST 29 LON20771  
London W1E 0ZT 

Alternatively you can register online or request an application form by 
telephone or by email. MPS will then notify the bodies that support its 
service that you do not wish to receive unsolicited mail. 

0845 703 4599 

mps@dma.org.uk 

www.mpsonline.org.uk 

Registered office 
ITV plc 
200 Gray’s Inn Road 
London WC1X 8HF 

020 7156 6000 

Company registration number 4967001 

Company website 
Investor and shareholder related information can be found on the 
Company website at: 

www.itvplc.com 

Financial calendar 

Annual General Meeting 
Interim Management Statement 
Half year results announcement 

Thursday 14 May 2009 
May 2009 
August 2009 

Unauthorised brokers (Boiler Room Scams) 
Shareholders are advised to be very wary of any unsolicited advice, 
offers to buy shares at a discount or offers of free company reports. 
These are typically from overseas based “brokers” who target UK 
shareholders offering to sell them what often turn out to be worthless 
or high risk shares in US or UK investments. These operations are 
commonly known as “boiler rooms”. 

If you receive any unsolicited investment advice: 

–  Make sure you get the correct name of the person and organisation. 

–  Check that they are properly authorised by the FSA before getting 

involved by visiting: 

www.fsa.gov.uk/register 

–  Report the matter to the FSA either by calling 0845 606 1234 or 

visiting:  

www.moneymadeclear.fsa.gov.uk 

–  If the calls persist, hang up. 

If you deal with an unauthorised firm, you will not be eligible to receive 
payment under the Financial Services Compensation Scheme. The FSA 
can be contacted by completing an online form at: 

www.fsa.gov.uk/pages/doing/regulated/law/alerts/overseas.shtml 

Details of any sharedealing facilities that the Company endorses will 
only be included in company mailings.  

More detailed information can be found on the FSA website: 

www.moneymadeclear.fsa.gov.uk 

Identity theft 
Tips for protecting your ITV plc shares: 

–  Ensure all your certificates are kept in a safe place or hold your shares 

electronically in CREST via a nominee. 

–  Keep all correspondence from Capita in a safe place, or destroy 

correspondence by shredding. 

–  If you change address inform Capita in writing or via the Shareholder 
Portal. If you receive a letter from Capita regarding a change of 
address but have not recently moved please contact them 
immediately. 

–  Consider having your dividend paid directly into your bank. This will 
reduce the risk of the cheque being intercepted or lost in the post. 

–  If you change your bank account, inform Capita of the details of 
your new account. You can do this via post or online using the 
Shareholder Portal. Respond to any letters Capita sends you about 
this. 

–  If you are buying or selling shares only deal with brokers registered  

in your country of residence or the UK.

 
 
 
109 

ITV plc Report and accounts 2008  
Financial record 

Balance sheet 
Share capital 
Reserves 
Shareholders’ funds 
Minority interests 
Net assets 

Represented by: 
Property, plant and equipment and intangible assets 
Investments 
Held to maturity investments 
Distribution rights 
Inventory 
Trade and other receivables (including assets held for sale and derivative financial 
instruments) 
Deferred tax asset 
Total assets 
Net debt 
Deferred tax liability 
Other liabilities 
Provisions 

Results 
Turnover 
Operating (loss)/profit before exceptional items 
Share of (losses)/profits of joint ventures and associated undertakings 
Investment income  
Exceptional items 
(Loss)/profit before interest and tax 
Net financing costs 
(Loss)/profit before tax 
Taxation 
(Loss)/profit after tax 
Minority interests 
(Loss)/profit for the financial year 

Basic (loss)/earnings per share 
Dividend per share 

2008 
£m 

389 
137 
526 
8 
534 

1,360 
71 
– 
13 
516 

528 
– 
2,488 
(730) 
(55) 
(1,085) 
(84) 
534 

2,029 
(2,550) 
(15) 
1 
(108) 
(2,672) 
(60) 
(2,732) 
178 
(2,554) 
(2) 
(2,556) 

(65.9)p 
0.675p 

2007 
£m 

2006 
£m 

2005 
£m 

2004 
£m 

389 
2,844 
3,233 
6 
3,239 

4,084 
89 
100 
7 
440 

472 
– 
5,192 
(668) 
(75) 
(1,179) 
(31) 
3,239 

2,082 
227 
2 
1 
(9) 
221 
(33) 
188 
(50) 
138 
(1) 
137 

3.5p 
3.15p 

401 
2,755 
3,156 
7 
3,163 

4,088 
103 
– 
11 
400 

548 
– 
5,150 
(734) 
(7) 
(1,219) 
(27) 
3,163 

2,181 
299 
8 
3 
4 
314 
(26) 
288 
(66) 
222 
(3) 
219 

5.5p 
3.15p 

423 
2,870 
3,293 
12 
3,305 

4,182 
274 
– 
13 
388 

432 
74 
5,363 
(481) 
– 
(1,525) 
(52) 
3,305 

2,196 
358 
11 
16 
(39) 
346 
(35) 
311 
(85) 
226 
(4) 
222 

5.4p 
3.12p 

422 
2,671 
3,093 
16 
3,109 

4,055 
233 
– 
12 
368 

347 
66 
5,081 
(280) 
– 
(1,617) 
(75) 
3,109 

2,053 
213 
13 
14 
(53) 
187 
(19) 
168 
(25) 
143 
(6) 
137 

3.5p 
2.4p 

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This financial record sets out the balance sheet and results of the Group since its formation following the merger of Granada plc and Carlton 
Communications Plc. 

Cash and cash equivalents are included within net debt. 

Design and production: Radley Yeldar 

Print: CTD Printers are ISO 14001 and FSC accredited. 

Paper: The cover and text material used for this report is Revive 100 offset made from 100% post-consumer recovered fibre and is FSC certified. The insert is Era Silk which contains 50% de-inked 
post consumer waste and 50% FSC certified Virgin Pulp. They are both fully bio-degradable and recyclable 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITV Cover (Working Copy).qxp  2/3/09  23:41  Page 1

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ITV plc
200 Gray’s Inn Road
London WC1X 8HF
www.itv.com
Investors: www.itvplc.com

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ITV plc Report and accounts 2008