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ITV

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FY2012 Annual Report · ITV
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Delivering growth  
through Transformation
ITV plc Annual Report and Accounts
for the year ended 31 December 2012

Stock code: ITV

22018-04    11/12/2012    Proof Two 
 
 
 
 
 
 
 
 
 
 
 
Inside this report

Overview

Who We Are 
Our Investor Proposition  
2012 Key Highlights  
Chairman’s Statement  

Directors’ Report

Financial Statements

 02
04
05
06

Strategy & Operations
CE0 Review 
Performance Dashboard  
Strategic Priority  1  
Strategic Priority  2   
Strategic Priority  3   
Strategic Priority  4  

Performance & Financials
Key Performance Indicators 
Financial and Performance Review 
Risks and Uncertainties 

Responsibility
Operating Responsibly 

10
14
16
20
24
 28

34
36
48

52

Governance
Board of Directors 
58
Management Board 
60
Chairman’s Governance Statement 
62
Corporate Governance  
63
Audit Committee Report  
70
Remuneration Report  
75
Other Governance and Statutory Disclosures   89
Statement of Directors’ Responsibilities  
91

94
95
96

Independent Auditor’s Report  
Introduction and Table of Contents  
Consolidated Income Statement  
Consolidated Statement of
Comprehensive Income  
97
Consolidated Statement of Financial Position   98
Consolidated Statement of Changes in Equity   99
Consolidated Statement of Cash Flows  
101
Notes to the Accounts  
102
Section 1: Basis of Preparation  
102
Section 2: Results for the Year  
107
Section 3: Operating Assets and Liabilities  
115
Section 4: Capital Structure and Financing Costs  136
Section 5: Other Notes 
150
152

ITV plc Company Financial Statements  
Notes to the ITV plc Company 
Financial Statements  
Shareholder Information  
Financial Record  
Glossary  

Look out for these icons

View more content online

Read more content within this report

Corporate Website
We maintain a corporate website at www.itvplc.com containing a 
wide range of information of interest to institutional and private 
investors including:

•  Latest news and press releases

•  Annual reports and investor presentations

See further content for the  
2012 Annual Report online  
at ar2012.itvplc.com

Scan the QR Code to 
take you directly to our 
corporate website

Directors’ Report
The Directors’ Report explains in detail how we have performed this year and sets out a fair review of the business, a balanced and comprehensive analysis 
of our performance, the use of financial and non-financial key performance indicators to explain how much progress we have made, a description of the 
principal risks and uncertainties facing the Company, and an indication of likely future developments.

The Directors’ Report is prepared in line with the relevant provisions of the Companies Act 2006. In preparing the Directors’ Report the Company has had 
regard to the guidance issued by the Accounting Standards Board in its Reporting Statement on narrative reporting. The Directors’ Report is intended to 
provide shareholders with a greater understanding of the Company, of its position in the markets within which it operates, and of its prospects.

In setting out the Company’s main risks and uncertainties, an indication of likely future developments, and in other content, this report and accounts contains 
statements which, by their nature, cannot be considered indications of likelihood or certainty. The statements are based on the knowledge and information 
available at the date of preparation of the Directors’ Report, and what are believed to be reasonable judgements. A wide range of factors may cause the 
actual outcomes and results to differ materially from those contained within, or implied by, these various forward-looking statements. None of these 
statements should be construed as a profit forecast.

153
157
160
IBC

Pictured:
Front Cover

Mr Selfridge

22018-04    11/12/2012    Proof Two  
22018-04    11/12/2012    Proof TwoWho We Are

ITV is an integrated producer broadcaster. It is the largest 
commercial television network in the UK operating a family of 
channels including the rebranded ITV. It also delivers content 
across multiple platforms either directly or via itv.com and ITV 
Player. ITV Studios is an international production and distribution 
business which produces and sells programmes and formats in 
the UK and worldwide. 

UK Share of Broadcast 
(SOB)
ITV plc: 45.8%

ITV plc

Channel 4

Channel 5

Sky Sold*

Other

14.3%

15.6%

7.9%

16.4%

45.8%

00%

* 

Includes sales by Sky for non-Sky owned channels.

UK Share of Viewing (SOV)
ITV Family: 22.3%

ITV Family

BBC Family

C4 Family

C5 Family

Sky Family

Other

18.3%

22.3%

8.3%

6.0%

00%

11.5%

33.6%

Broadcast & Online

The ITV broadcast network is made 
up of ITV – the largest commercial 
channel in the UK – and the digital 
channels ITV2, ITV3, ITV4 and CITV. 
ITV2 and ITV3 are the largest digital 
channels in the UK. The ITV Family 
of channels attracts the largest 
audience of any UK broadcaster other 
than the BBC, with a 22.3% Share of 
Viewing, and has the largest share of 
the UK television advertising market 
at 45.8%. 

For viewers, ITV competes with 
the BBC and other commercial 
broadcasters – predominantly C4, 
C5 and Sky. For advertising revenue, 
ITV competes with commercial 
broadcasters and other advertising 
media, such as the Internet and 
Press. Over the last few years 
television has broadly maintained 

its share of total advertising spend, 
whilst the Internet, which is growing 
rapidly, continues to take share from 
Press.  

ITV also delivers programming across 
multiple platforms either through 
ITV Player which allows users to 
access catch up services, for example 
on Virgin and Sky, or through 
content deals, for example Netflix 
and LoveFilm. ITV content is now 
available on 15 platforms. Online, Pay 
and Interactive revenues are sourced 
through advertising and through pay 
deals for either our entire schedule or 
for selected programmes within our 
catalogue.

Total UK Advertising
TV: 28.1%

36.5%

28.1%

00%

1.3%

6.6%

24.5%

3.0%

TV

Press

Radio

Cinema

Outdoor

Internet

02

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012Overviewar2012.itvplc.comStock code: ITVITV Studios

ITV Studios is the largest  
production company in the UK 
producing over 3,000 hours  
of original content each year featuring 
Drama, Factual and Entertainment, and 
has an archive of around 35,000 hours.  
It comprises ITV’s UK and International 
production companies and Global 
Entertainment – ITV’s international 
distribution business. In 2012 we made 
a number of strategic acquisitions to 
strengthen these businesses. 

ITV Studios UK produces programming 
for ITV’s own channels and for other 
UK broadcasters – such as BBC, C4, C5 
and Sky. ITV’s International production 
business has five bases – US, Australia, 
Germany, France and the Nordics, who 
produce for local broadcasters in these 
regions. Global Entertainment licenses 
ITV’s finished programmes and formats 
and third party content internationally. 

In the UK and internationally we 
compete with a large number of 
independent producers, which range 
in size from the super-indies such 
as Fremantle and Endemol, to a 
large number of small independent 
producers. They are largely privately 
owned and do not have the advantage 
that ITV has of being an integrated 
producer broadcaster. 

Key to icons

International production bases:

ITV Studios UK
ITV Studios America
ITV Studios Australia

ITV Studios France
ITV Studios Germany
ITV Studios Nordic

Media environment  
and our strategy

Our vision remains to create world class 
content which we can make famous 
on our channels, before exploiting its 
value across multiple platforms, free 
and pay, in the UK and internationally.

ITV operates in an evolving digital 
market in which advances in 
technology are changing the way 
people consume media. In spite of 
the rapid increase in online viewing, 

linear viewing remains robust. The 
proliferation of entertainment 
platforms and the increasingly 
competitive nature of the broadcasting 
industry is creating demand for quality 
and proven content and formats that 
travel. As an integrated producer 
broadcaster, with strong channel 
brands and the ability to create 
content, we are in a unique position to 
be able to execute on our strategy. 

Read more in our Glossary 
on the Inside Back Cover

03

22018-04    11/12/2012    Proof TwoOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceFinancial Statementsar2012.itvplc.comStock code: ITVOur Investment Proposition

Delivering growth  
through Transformation

•  We are now three years into the Transformation Plan and are delivering real 
growth across all parts of the business, with double digit earnings growth for 
the third year in a row.

•  Through our clear and consistent strategy we are creating a stronger, more 

efficient and balanced business. As a producer broadcaster we are in a unique 
position to exploit the increasing demand for proven content globally.

•  Our Broadcasting business is robust and growing and our new Online, Pay & 

Interactive revenue streams are increasing rapidly and are now a material part 
of the business. We believe there are significant opportunities as digital media 
continues to develop.

•  Our focus on creativity and content is building strong sustainable organic 

growth in our UK and International Studios business, which we are enhancing 
through targeted acquisitions and partnerships in key creative markets. 

•  We have a strong and flexible balance sheet, which can support the investment 

required to deliver our strategy, drive future growth and grow shareholder 
returns. In the short term we remain cautious about the television advertising 
market but the strength of our 2012 results and of our balance sheet gives the 
Board confidence to propose a final dividend of 1.8p, giving a full year dividend 
of 2.6p, and a special dividend of 4.0p. 

04

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012Overviewar2012.itvplc.comStock code: ITV2012 Key Highlights

Group external revenues
£2,196m
c r e

(2011: £2,140m)

a s e  o

n  2

9

0

0

£m
2,200

%  In

7

1

6
9
1
2

,

0
4
1
2

,

4
6
0
2

,

3%
YoY

9
7
8
1

,

09 10 11

12

2,100

2,000

1,900

1,800

Adjusted profit before tax
£464m

£m
500

9

0

(2011: £398m)

a s e  o

c r e

%  In

0

3

3

0

n  2

4
6
4

8
9
3

400

300

200

100

0

1
2
3

8
0
1

17%
YoY

09 10 11

12

Non-NAR revenues*
£1,036m

(2011: £922m)

12%
YoY

9

0

0

n  2

a s e  o

c r e

%  In

2

2

6
3
0
1

,

2
2
9

0
5
8

9
2
8

09 10 11

12

Adjusted EPS
9.2p

(2011: 7.9p)

a s e  o

c r e

%  In

1 1

4

9

0

0

n  2

.

2
9

9
7

.

4
6

.

16%
YoY

8
1

.

09 10 11

12

£m
1,100

1,000

900

800

700

Pence
10

7.5

5

2.5

0

EBITA before exceptionals
£520m

£m
600

0
2
5

450

9

0

0

n  2

a s e  o

2
6
4

8
0
4

(2011: £462m)

c r e

%  In

7

5

1

2
0
2

13%
YoY

09 10 11

12

Net cash/(debt)
£206m

(2011: £45m)

c r e

m  In

8

1

8

£

a s e  o

9

0

0

n  2

5
4

6
0
2

)

8
8
1
(

)
2
1
6

(

£

161m
YoY

09 10 11

12

Reported profit before tax is £348 million

Reported EPS is 6.9p

Facts and Figures – 2012 vs 2011

3%

26%

22%

16%

Increase in digital 
channel’s Share of 
Viewing (SOV)

Increase in Online,  
Pay and Interactive 
revenue

Growth in long form 
video requests

Increase in ITV  
Studio’s revenues

* Non-NAR revenues include all ITV revenues, both internal and external, except net advertising revenues. 

300

150

0

£m
300

150

0

-150

-300

-450

-600

-750

05

22018-04    11/12/2012    Proof TwoOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceFinancial Statementsar2012.itvplc.comStock code: ITVChairman’s Statement

Archie Norman

Delivering growth

Dear Shareholder

It is now over three years since 
I joined ITV as Chairman. Adam 
Crozier took over as Chief Executive 
shortly afterwards and set out the 
Transformation Plan to make ITV a 
more robust, better balanced business 
with longer term growth potential.

Since that time, much has been 
achieved, and the plan is still as 
relevant today as it was then and 
the transformation programme is 
far from over.

The business has delivered good 
progress in profit, cash and shareholder 
returns. This is clearly a result of 
better operating performance, tighter 
management of costs and more 
effective execution. But perhaps even 

more importantly, a new balance to 
the business is emerging with strong 
growth in the ITV Studios UK and 
international content business, and 
the development of a significant 
growing online and pay business. 
Whilst the traditional UK ‘free to air’ 
broadcast business is looking much 
more robust than it did three years ago, 
ITV is increasingly developing other 
profit growth opportunities and is 
less dependent on the UK advertising 
market.

The changing media technology 
landscape means it is imperative 
that the pace of change continues. 
Although viewer appetite for great 
television is as strong as ever, the 
way in which people are watching 
has changed and will continue to 
change in years to come with more 
“catch up”,  more mobile viewing, 
more multi screen viewing and the roll 
out of connected television.  These 
developments present opportunities 
for exploiting our content in different 

Our people
remain key to 
ITV and to the 
delivery of the 
Transformation
Plan

Pictured:
Paul O’Grady: For the Love 
of Dogs (left)

For the Love of Dogs won 
Most Popular Factual 
Entertainment programme 
at the 2013 NTA awards.

06

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012Overviewar2012.itvplc.comStock code: ITVways as well as challenges to 
conventional broadcasting. Good 
progress has been made but there 
remains much work to be done to 
ensure ITV is well placed to grow in this 
new landscape.

The strong progress in reshaping 
the business has been driven by 
far reaching changes in people, 
management and organisation.  ITV’s 
competitiveness depends on its ability 
to attract and integrate strong creative 
and commercial talent.  

Over the last three years the top team 
has been greatly strengthened and the 
pace of change continues throughout 
the organisation. With that there is 
emerging a new ITV culture, more 
forward looking, more “One ITV” and 
more international than in the past.

We have made a number of very 
targeted acquisitions, notably Gurney 
Productions in the USA and we will 
continue to look at selective 

Pictured:
Endeavour (above)

Endeavour was the third most watched new 
drama in 2012 with 8.2 million viewers. 

opportunities in line with our global 
content strategy. Our approach to 
assessing whether to acquire new 
businesses is driven by both strict 
financial criteria and an assessment 
of the creative pipeline potential and 
cultural fit with our organisation.

As a result of the improvement in the 
operational performance of ITV, cost 
reduction and tight cash management, 
our balance sheet is unrecognisable 
from three years ago.  Given the 
uncertain UK advertising market and 
the potential need to invest to secure 
future growth, we intend to retain a 
conservative balance sheet. At the 
same time we are committed to driving 
shareholder value. These considerations 
informed the Board’s decision to 
increase substantially the dividend and 
to pay a special dividend this year.

ITV is, after the BBC, the UK’s largest 
investor in original UK programming 
and a huge employer and developer 
of creative talent.  We are also one of 
the UK’s most regulated businesses.  It 
is therefore very important that the 
Secretary of State has announced 
her intention to renew our licence for 

another ten years. The growth of the 
internet will pose many challenges to the 
future regulation of visual media in the 
UK but it is important that the licensing 
and regulatory framework for the 
existing business is now more secure.

We continue to develop the Board.  
I am keen to ensure we keep a relatively 
small, high calibre Board close to the 
business, including both diversity of 
talent and the particular skills and 
experience required to help provide 
stewardship to our transformation 
programme. I am delighted therefore 
that Roger Faxon has joined us with 
his international perspective and 
experience of the digital transformation 
in the music industry, and his track 
record in creative industries.

I would like to thank all the colleagues 
in ITV for their contribution to a year of 
great change and progress. And finally 
our shareholders for their continuing 
support during a remarkable few years.

Archie Norman
Chairman

07

22018-04    11/12/2012    Proof TwoOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceFinancial Statementsar2012.itvplc.comStock code: ITVEmmerdale celebrated 40 years in October 
2012 with its first ever live episode. 
Attracting a peak of 10.7 million viewers, 
it was its highest audience in nearly three 
years. The ITV2 follow-up show achieved 
similar success and was watched 
by 1.9 million.

Pictured:
Emmerdale

Photo by Matt Frost/ITV/Rex Features

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVCEO Review
Strategy & Operations

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVChief Executive’s Review

Adam Crozier

ITV delivering growth

The Transformation Plan is delivering growth across all parts 
of the business, as we create a better, more efficient and more 
balanced business.

We have a clear, consistent strategy 
that our people support and are driving 
forward through our four priorities.  

Over the last three years we have 
consistently grown our revenues, 
delivered double digit earnings growth 
and converted that earnings growth 
to cash to strengthen our financial 
position.  During that time we have 
increased our EBITA before exceptional 
items (EBITA) by 157% to £520m, our 
adjusted EPS by 411% to 9.2p and we 
have improved our cash position by 
over £800m.  

Our Broadcast business is robust 
and growing and our Online, Pay & 
Interactive revenue streams are now 
a material part of the business with 
significant opportunities as digital 
media continues to develop. Our focus 
on creativity and content is building 
strong sustainable organic growth 
in our UK and International Studios 
business, which we are enhancing 
through targeted acquisitions and 
partnerships in key creative markets. 

While there is still much to do this is 
clear evidence that ITV is transforming 
into a more robust, efficient and 
balanced company.

Our vision
Our vision remains to create world class 
content which we can make famous 
on our channels, and exploit across 
multiple platforms, both free and pay, 

in the UK and internationally. As an 
integrated producer broadcaster we 
are in a unique position to be able to 
do this. Our aim remains to rebalance 
the business to reduce our reliance 
on advertising. The progress we are 
making is now clearly evident in our 
financial and operating results. 

2012 Group financial 
performance
In 2012 we delivered another strong 
financial performance with growth 
across all parts of the business. Group 
external revenues were up 3% and total 
revenues up 5%. This, in line with our 
strategy, was driven by growth in non 
net advertising (non-NAR) revenues. 
These were up £114 million (12%) to 
£1,036 million (2011: £922 million), 
particularly in Studios and Online, Pay 
& Interactive. EBITA increased 13% to 
£520 million (2011: £462 million) and 
adjusted EPS was up 16% to 9.2p (2011: 
7.9p). 

This builds on the significant progress 
we have already achieved since we 
announced the Transformation Plan:

•  Total revenues have grown 19% 

since 2009 from £2,141 million to 
£2,546 million

•  Non-NAR revenues have grown 22% 
from £850 million to £1,036 million

•  EBITA has grown 157% from  
£202 million to £520 million

•  Adjusted EPS has grown 411% from  

1.8p to 9.2p.  

Group External Revenues
Group External Revenues grow by 3%

£2,196m

(2011: £2,140m)

c r e

%  In

7

1

6
9
1
2

,

0
4
1
2

,

9

0

0

n  2

a s e  o

4
6
0
2

,

9
7
8
1

,

09 10 11

12

3%
YoY

10

£m
2,200

2,100

2,000

1,900

1,800

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & OperationsIn 2012 we maintained our focus on 
cash and costs and delivered £30 
million of cost savings, £10 million 
ahead of our initial target. Our profit 
to cash conversion remains high and 
we ended the year with £206 million 
of net cash, having been in a net debt 
position of £612 million in 2009.

The Board has proposed a final 
dividend of 1.8p (2011: 1.2p) giving 
a full year dividend of 2.6p (2011: 
1.6p).  The Board is committed to 
a progressive dividend, taking into 
account the outlook for the business, 
while balancing the need to invest and 
to maintain a robust financial position 
against the backdrop of an uncertain 
economic environment. 

In addition to the final dividend, the 
Board is proposing a special dividend 
of 4p per share (£156 million). Over 
the last three years we have made 
significant progress in transforming the 
Group – commercially, creatively and 
financially. While only part way through 
the Transformation Plan, ITV is now 
becoming a better business, delivering 
good revenue and profit growth and 
generating significant levels of cash 

which can be reinvested to drive 
growth and deliver shareholder returns. 

Non-NAR revenue growth
Non-NAR revenues grow over £100m

This cash distribution reflects the 
significant progress made and our need 
to retain a conservative and flexible 
balance sheet while continuing to 
invest to deliver the Transformation 
Plan. Going forward we will balance 
capital discipline with the need to 
invest for future growth and maintain 
flexibility.

2012 Strategic and  
operational performance
Broadcast & Online revenues increased 
£14 million (1%) to £1,834 million 
(2011: £1,820 million) and EBITA was 
up £34 million (9%) to £413 million 
(2011: £379 million) in a broadly flat 
advertising market driven by the good 
growth in our higher margin non-NAR 
revenues. We again outperformed the 
television advertising market but our 
on-screen viewing performance was, as 
expected, negatively impacted by the 
extraordinary year for UK television. In 
2012 there were many unique events 
such as the Queen’s Jubilee and the 
London Olympics – largely on the BBC 
– which will not return in 2013. We do 

£1,036m

(2011: £922m)

c r e

%  In

2

2

9

0

0

n  2

a s e  o

6
3
0
1

,

2
2
9

0
5
8

9
2
8

12%
12%
YoY

09 10 11

12

£m
1,100

1,000

900

800

700

The changing 
media environment 
highlights the 
importance of 
creating and owning 
intellectual property.

Pictured:
Hell’s Kitchen USA

ITV Studios America delivered its 10th 
series of Hell’s Kitchen to Fox in 2012, with 
commissions secured for an 11th and 12th 
series. 

11

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceChief Executive’s Review continued

Pictured:
Surprise Surprise

Surprise Surprise returned to our screens 
11 years after the last series aired, this time 
presented by Holly Willoughby. 

not expect this performance to impact 
our advertising share in 2013 and the 
deals we have done support this view. 
We are focused on growing our share 
of viewing in 2013. 

Broadcast & Online non-NAR revenues 
were driven by our Online, Interactive 
and Pay revenues which grew by 26% 
to £102 million (2011: £81 million). We 
have further improved the quality 
of our online offering and made it 
available on more platforms, which led 
to a 22% increase in long form video 
requests.

Our Studios business delivered strong 
organic growth across all three 
divisions as we continue to invest in 
the creative pipeline. Total Studios 
revenues were up £100 million (16%) 
to £712 million (2011: £612 million) 
and we delivered over £100 million of 
EBITA for the first time in ITV’s history. 
We have also made a number of small 
strategic acquisitions in the UK and 
internationally to strengthen our global 
Studios business.

We track our performance against a 
number of operating metrics as well as 
the financial indicators, which are set 
out in more detail over the following 
pages. Over the last few years, the 

significant progress we have made is 
evident. 

We have:
• 

Increased employee engagement 
each year of the Plan;

•  Delivered £90 million of cost savings 

over the last three years;

•  Outperformed the television 

advertising market each year since 
we launched the strategy;

•  Stabilised SOV after years of decline;

•  Grown Online, Pay and Interactive 
revenues by over 104% since 2009;

•  Grown long form video requests by 

over 200% since 2009;

•  Grown ITV Studios’ revenues by 

almost 20% since 2009;

•  Grown ITV Studios’ share of ITV 

output from 50% in 2009 to 58% 
(including ITV Breakfast) in 2012.

Our strategy is the right 
strategy for the changing 
media environment
The media environment in which we 
operate is dynamic and we must ensure 
that we adapt with it. Digital media 
continues to grow rapidly with many 
new ways of watching television and 
being entertained, which presents 
great opportunities for content owners 

£m
600

0
2
5

450

EBITA before 
exceptional items
Double digit growth in EBITA

£520m
5
1

(2011: £462m)

7

a s e  o

c r e

%  In

9

0

0

n  2

2
6
4

8
0
4

2
0
2

13%
YoY

09 10 11

12

Adjusted EPS
Double digit growth in EPS
0

9.2p

(2011: 7.9p)

0

n  2

a s e  o

c r e

%  In

1 1

4

9

9
7

.

.

2
9

4
6

.

16%
YoY

8
1

.

09 10 11

12

12

300

150

0

p
10

7.5

5

2.5

0

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & OperationsNet Cash/(Debt)
Strong cash generation

£206m
8
£

(2011: £45m)

8

1

a s e  o

c r e

m   In

9

0

0

n  2

5
4

6
0
2

)

8
8
1
(

)
2
1
6

(

161m
£
YoY

09 10 11

12

£m
300

150

0

-150

-300

-450

-600

-750

such as ITV. Despite the significant 
growth of digital media, it still remains 
a relatively small part of total viewing 
at less than two percent and linear 
television viewing remains robust. 
It is therefore imperative that while 
we drive new revenue streams our 
Broadcast business remains strong. 

The changing media environment 
highlights the importance of creating 
and owning intellectual property. All 
new platforms need quality content to 
be a success and we have over 35,000 
hours of new and archive content to 
distribute to them. We must ensure 
that we continue to invest in a healthy 
content pipeline and take advantage 
of our integrated producer broadcaster 
model by making the programmes 
famous on our network. 

2013 and beyond
We remain focused on delivering the 
Transformation Plan and building 
on the momentum achieved over 
the last three years. We will continue 
to improve the efficiency of the 
business, with another £20 million 
of non-Network Programme Budget 
(non-NPB) cost savings. Together with 
a strong balance sheet this gives us 
the strength and flexibility to invest in 
the business. These savings will fund 
incremental non-NPB investments of 
£20-25 million.

In 2013 we will focus on improving our 
on-screen performance and we have 
already had success with programmes 
such as Mr Selfridge and Splash!. 
We will reinvest £20 million of our 
Champions League and FA Cup sports 
rights savings and therefore deliver a 
saving on the NPB of £15 million. Our 
objective remains to outperform the 
television advertising market and look 
at ways to further increase the value of 
the 30-second spot. We are cautious 
on television advertising in 2013 but 
ITV Family NAR in Q1 is expected to be 
up 5%. 

We will continue to exploit 
opportunities in digital media as we 
grow our Online, Pay and Interactive 
revenues, using our advantage as a 
producer and owner of intellectual 
property. Key to this is a strong creative 
pipeline and therefore it is imperative 
that we continue to strengthen our UK 
and international production capability. 
We will continue to make selected 
acquisitions or partnerships if they fit 
our strategy and strict financial criteria. 

Delivering our strategy is driving 
improved results, enhanced 
shareholder returns and future growth 
prospects and we are focused on 
building on this progress in 2013. 

Transforming ITV 
Our strategy to transform ITV focuses on our four strategic priorities.

1111

22

Create a lean, creatively 
dynamic and fit-for-purpose 
organisation
Go to pages 16 – 18

Maximise audience and revenue 
share from our existing free-to-
air broadcast business
Go to pages 20 – 22

3

4

Drive new revenue streams by 
exploiting our content across 
multiple platforms, free and pay
Go to pages 24 – 26

Build a strong international 
content business
Go to pages 28 – 31

13

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceStrategy & Operations

Performance Dashboard

Reporting progress against our five year Transformation Plan

Create a lean, 
creatively dynamic 
and fit-for-purpose 
organisation

Maximise audience 
and revenue share 
from our existing 
free-to-air broadcast 
business

Drive new revenue 
streams by exploiting 
our content across 
multiple platforms, 
free and pay

Build a strong 
international 
content business

Milestones achieved
•  Record employee 

engagement at 88%
•  Announced rebrand
•  £30m cost savings
•  Driving value from 

integrated producer 
broadcaster model
•  Third year double digit 

EBITA growth
•  Net cash £206m
•  15-year pension 

funding plan agreed

Focus for 2013
•  Take benefits of the 
rebrand through the 
business

•  Drive complexity out of 

the business

•  £20m cost saving target

Milestones achieved
•  Again outperformed 
the TV ad market

• 

• 

Increased variety and 
quality of schedule

ITV2 and ITV3 remain 
largest digital channels

•  Won 7 NTAs

• 

Innovative 
partnerships with 
advertisers

•  Government support 
for licence renewal

Milestones achieved
Improved quality of ITV 
• 
Player
ITV content available 
on 15 platforms
•  Long form video 
requests up 22%

• 

•  Launched  pay 

proposition on ITV 
Player and third party 
pay deals 
Innovative ad formats

• 
•  Online, Pay and 

Interactive revenues 
over £100m

Focus for 2013
• 

Improve ITV family SOV

Focus for 2013
•  Growing online from 

Milestones achieved
•  Strong organic revenue 

growth across all 
businesses, up £100m

•  EBITA over £100m
• 

ITV Studio’s share of 
ITV output – 58%
Investing in creative – 
103 new commissions, 
108 recommissions
•  Creating programmes 

• 

that travel

•  Strategic acquisitions

Focus for 2013
• 

Invest in creative talent 
and pilots to maintain a 
healthy pipeline 

•  Reinvest some of sports 

rights cost savings

•  Maximise value of large 

audiences 

•  Objective to outperform 

•  Relentless focus on cash

the TV ad market

•  Maintain a robust, 

efficient and flexible 
balance sheet

•  Drive further value from 
30 second spot and 
related revenues

•  Finalise agreement for 
new 10 year licence

increased distribution and 
consumer behaviour 

•  Roll out pay VOD 

•  Focus on long running 

opportunities on mobile

returnable series 

• 

Increase number of third 
party pay deals and 
renegotiate existing deals

•  Develop further 

innovative and targeted 
advertising opportunities 

•  Exploit programmes that 
travel internationally

•  Further strengthen 

international production 
capability

•  Scale international 

distribution business

•  Employee Engagement 

KPI – Non-Financial

• 

• 

• 

ITV Family Share of 
Viewing (SOV)

ITV Family Share of 
Commercial Impacts (SOCI)

ITV Family Share of 
Broadcast (SOB) 

•  Total long form video 

•  Number of new 

views

commissions for ITV 
Studios

•  Percentage of ITV output 

from ITV Studios

KPI – Financial 

• EBITA before exceptional items    • Adjusted earnings per share    • ‘Profit to cash’ conversion    • Non-NAR revenues

Read more on our Key Performance 
Indicators on Pages 34 and 35

14

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVar2012.itvplc.com
Stock code: ITV

1

Create a lean, creatively 
dynamic and fit-for-purpose 
organisation

1515

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceStrategic Priority

Create a lean, creatively 
dynamic and fit-for-purpose 
organisation

Our people are key to the Transformation Plan and we 
can’t change the business without them. Record employee 
engagement, at 88%, is up for the third year in a row which is 
encouraging as we look to the plans we have for growth into 
2013 and beyond.  

Making ITV a lean, creatively dynamic 
and fit-for-purpose organisation was 
a key priority when we announced 
the Transformation Plan in 2010 and 
it remains so today. We have made 
great strides in driving out waste and 
complexity in the business, developing 
our people, delivering cultural change 
at all levels of the organisation 
and investing in our technology, 
infrastructure and brand. 

One ITV
People are at the heart of our success 
and we continue to invest in them and 
their development to help drive the 
Transformation Plan. We are pleased 
to see our engagement survey score 
again rise in 2012 to 88% (2011: 85%) 
– up for the third year in a row with 
company participation in the survey 
over 80%.  

We continue to focus on simplicity 
within the business – working as 
OneITV – to make it easy for our people 
to do their jobs, ensure that businesses 
do not work in silos and that externally 
we are easy to deal with. Through 
this we can maximise the benefit 
from being an integrated producer 
broadcaster, driving revenue from all 

our brands by making our content 
famous on our channels before selling 
it internationally. This has helped us 
drive strong revenue and earnings 
growth across all parts of the business.  

In autumn 2012 we began the move of 
our people at the Manchester office to 
MediaCity. This provides new state-
of-the-art offices and studio facilities 
and will be completed with the move 
of Coronation Street in late 2013/early 
2014. 

ITV at the heart of popular 
culture
In January 2013 we rebranded ITV 
to better reflect ITV as a modern 
and unified company and to improve 
our relationship with our viewers. 
Developed in-house by ITV Creative, 
it stretches across all our channels, 
Online and Studios businesses globally. 

Pictured:
Downton Abbey

The award winning Downton Abbey was the 
highest rated drama in 2012.

Employee 
Engagement Survey
Record employee engagement

88%

(2011: 85%)

16%

Increase on 2011

8
8

5
8

5
7

••%

Increase on 2009

5
6

09 10 11

12

16

%
100

90

80

70

60

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & Operationsar2012.itvplc.com
Stock code: ITV

i

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17

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITV 
 
 
 
Strategic Priority

continued

Cost Efficiency Savings
£90m of cost savings delivered in three years

£30m

(2011: £20m)

2012

2011

2010

£30m

£40m

Cumulative 
Total

£90m

£20m

Relentless focus on efficiency
We need to ensure that we have 
the right cost base for the Company, 
balancing efficiency with the need to 
invest for the long-term growth of 
the business. In 2012 we achieved £30 
million of cost savings which was £10 
million ahead of the target we set at 
the start of the year. These savings 
follow on from £60 million delivered 
across 2010 and 2011. 

This focus on costs and cash over the 
last three years, along with the action 
we have taken to buy back debt, has 
helped to significantly strengthen and 
improve the efficiency of the balance 
sheet and returns to shareholders. 
Our cash generation is strong and 
with a robust balance sheet this gives 
us flexibility to invest in our strategic 
goals. We have also put in place a new 
pension agreement with the Trustees 
which gives us more certainty about 
our pension contributions over the next 
10 to 15 years. 

2013 and beyond
Our people will always be key to our 
success. In 2012 employee engagement 
was at record levels and we want to 
continue to build on this to attract and 
retain the best talent and skills at ITV. 

We will continue to challenge how 
we do things across ITV to drive out 
complexity and focus on efficiencies. 
We have identified a further £20 
million of non-NPB cost savings in 2013 
and will deliver a £15 million reduction 
in NPB after reinvesting £20 million of 
sports cost savings into the schedule. 

Our cost savings will fund £20-25 
million of incremental investment in 
2013. In addition to this in January we 
bought our head office – the London 
Television Centre, to give us flexibility 
in our property strategy as prior to the 
acquisition we were locked into a 56 
year lease. It is essential that while we 
remain operationally and financially 
fit-for-purpose, we must balance cost 
and cash discipline with the need to 
invest in the business and to drive 
future growth and improve shareholder 
returns. 

Pictured:
I’m A Celebrity . . . Get Me Out Of Here!

The 2012 series was the second best ever with 
an average audience of 10.5 million.

18

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & Operations2

Maximise audience and 
revenue share from 
our existing free-to-air 
broadcast business

ar2012.itvplc.com
Stock code: ITV

19191919

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVStrategic Priority

Maximise audience and revenue 
share from our existing free-to-
air broadcast business

A strong broadcast business is an integral part of the 
Transformation Plan as it provides a showcase on which to 
make our content famous and deliver significant profit and cash 
generation.

Our Broadcast business is core to the 
Transformation Plan. As an integrated 
producer broadcaster, ITV and our 
digital channels provide a showcase for 
ITV Studios content, on which we can 
make our programming famous before 
distributing it around the world.

The Broadcast business also drives 
significant revenue, profit and cash, 
which are essential to the delivery of 
the plan and to increasing shareholder 
returns. Maintaining a healthy 
Broadcast business, maximising our 
audience share of free-to-air television 
viewing and our revenue share from it 
is therefore key to the delivery of our 
strategy. 

ITV again outperformed the 
television advertising market
Our core Broadcasting business 
remains robust and has performed 
well in a challenging market. In 
2012 we have again outperformed 
the television advertising market 
with ITV Family NAR flat against the 
television market which, based on 
our estimates, was down around 1%. 
We have outperformed the television 
advertising market every year since 
we launched the Transformation Plan 
and have grown our Share of Broadcast 

(SOB) from 44.7% in 2009 to 45.8% in 
2012. 

We have achieved this through the 
increased variety and quality of our 
schedule and through the unrivalled 
reach that we offer. Our main 
channel, now rebranded ITV, is the 
UK’s strongest marketing platform 
delivering mass audiences, which are 
highly valued by advertisers. Our digital 
channels ITV2, ITV3 and ITV4 deliver 
more targeted demographics, which 
together with ITV ensures that we 
deliver both mass and targeted reach. 

Our broadcast performance has helped 
drive a 9% growth in Broadcast & 
Online EBITA to £413 million (2011: 
£379 million), which is a 272% increase 
on 2009. 

2012: an unprecedented year 
for UK television
For on-screen viewing we compete 
with other public service broadcasters 
and with a large number of digital 
channels. Over the last few years we 
have stabilised our Share of Viewing 
(SOV) after years of decline. 

Share of Broadcast 
(SOB)
Continue to grow SOB year on year

%
46.0

.

8
5
4

45.5

45.0

44.5

44.0

.

3
5
4

.

1
5
4

.

7
4
4

09 10 11

12

45.8%

(2011: 45.3%)

••%

Increase on 2011

••%

Increase on 2009

20

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & OperationsHowever, 2012 was an unprecedented 
year for UK television with many unique 
events including the Queen’s Jubilee 
and the London Olympics, which was 
broadcast solely on the BBC, and the 
Paralympics on Channel 4. In fact, 9 
out of the top 10 programmes aired 
in 2012 will not return in 2013. The 
extraordinary nature of 2012 impacted 
our viewing share with ITV Family Share 
of Viewing (SOV) down 3% and ITV 
Family Share of Commercial Impacts 
(SOCI) down by a similar amount and 
on the main ITV channel SOV and SOCI 
were down 6% and 5% respectively.  
The ITV digital channels continued to 
grow well with SOV up 3% and SOCI up 
by 2%. 

ITV had many on-screen successes 
in 2012. Based on series average, ITV 
broadcast the highest-rating drama 
in Downton Abbey, the highest-
rating soap in Coronation Street and 
in Britain’s Got Talent, the highest-
rating entertainment show. In 2012 
ITV broadcast 99% of all commercial 
audiences over 5 million. 

New and returning drama in 2012 also 
included Mrs Biggs, The Bletchley Circle, 
A Mother’s Son, Vera and Lewis. Many 
of our entertainment programmes 
continued to deliver very significant 
audiences, for example I’m A Celebrity 
. . . Get Me Out Of Here!, and while some 
saw their audiences decline year on 
year, for example The X Factor, they 
remain a key part of our schedule and 
we continually look at ways to refresh 
these shows to improve their on-screen 
performance.

The soaps – Coronation Street and 
Emmerdale – continue to regularly 
drive very large audiences. While year 
on year their performance was slightly 
down, they outperformed their rivals 
on other channels, with Emmerdale 
celebrating its 40th anniversary year 
with a live performance that attracted 
a peak audience of 10.7 million.

News, Sport and our Daytime 
programmes continue to be important 
parts of our schedule. Euro 2012 was 
a great success for ITV in terms of 
viewing and advertising performance. 
We remain committed to providing 
high quality, impartial news both 
national and international as well as 
in the nations and regions. We have 
refreshed part of our Daytime schedule 
with the relaunch of Daybreak and This 
Morning continues to deliver strong 
regular audiences. Our afternoon 
schedule has performed very strongly, 
in particular The Chase which regularly 
delivers audiences of over three million. 
In 2012 we also saw the successful 
return of our hard-hitting investigative 
series, Exposure, and our politics and 
current affairs show, The Agenda.

ITV2 and ITV3 remain the UK’s two 
largest digital channels and ITV4 
continues to grow well. We have 
further invested in brand defining 
content for our digital channels, which 
has helped to drive valuable audiences 
in key demographics. The Only Way 
is Essex and Celebrity Juice both 
delivered strong audiences on ITV2. 

The Tour de France and French Open, as 
well as the Europa League, IPL Cricket 
and the Isle of Man TT drove good 
audiences on ITV4.

Our programming is aimed at the heart 
of popular culture and therefore it is 
very encouraging that at the National 
Television Awards, which are voted for 
by the public, we won seven awards 
including:

•  Best serial drama for Coronation 

Street

•  Best drama for Downton Abbey

•  Best entertainment show for I’m a 

Celebrity

•  Best daytime programme for  

This Morning

ITV Family Share of 
Viewing (SOV)
2012: an unprecedented year 
for UK television

22.3%

(2011: 23.1%)

.

1
3
2

.

9
2
2

.

1
3
2

.

3
2
2

13%

Increase on 2011

••%

Increase on 2009

%
25

20

15

10

5

0

09 10 11

12

ITV Family Share of 
Commercial Impacts (SOCI)
2012: an unprecedented year 
for UK television

38.3%

(2011: 39.5%)

.

0
0
4

.

8
9
3

.

5
9
3

.

3
8
3

13%

Increase on 2011

••%

Increase on 2009

09 10 11

12

%
40

30

20

10

0

21

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceStrategic Priority

continued

Although we had many successes 
on-screen, overall 2012’s viewing 
performance was below where we 
would like it to be and we are working 
to improve this. In 2013 we have 
already achieved some initial success 
with programmes such as Splash! and 
Mr Selfridge.

Television broadcast industry  
remains stable
While the media environment continues 
to develop rapidly the traditional linear 
Television business model remains 
robust. Television advertising as a share 
of UK total advertising is at a similar 
level to 2009 at 28.1% in 2012 as the 
Internet takes share from Press and 
direct mail. Levels of linear viewing 
remain relatively flat with the number 
of hours viewed in 2012 at 28.1 hours 
per week, at a similar level to 2009. 
Online viewing is growing fast, creating 
significant opportunities for us; 
however, this type of viewing is currently 
incremental to linear viewing and 
remains a relatively small percentage of 
total viewing at less than 2%.

Increasing the value of the 30 
second spot and driving related 
revenues
We compete with other commercial 
broadcasters for television advertising 
and with other media across the wider 
market for share of total advertising. 
We continue to develop our commercial 
offering across our Broadcast & Online 
business, looking at ways to strengthen 
and increase the value of our advertising 
and drive related revenue streams 
to ensure we take as much share as 
possible, for example with sponsorship 
and product placement. 

ITV Commercial has been working 
more closely with clients and agencies 
to innovate and enhance the value of 
the traditional 30 second spot. In 2012 
we reached an agreement with audio 
recognition provider Shazam to be the 
exclusive UK distributor for Shazam 
functionality in broadcast advertising. 

This enables us to offer clients the 
chance for their spot ads to become 
interactive experiences where viewers 
who have the Shazam app on their 
smartphones can interact with the 
enabled adverts to enter competitions, 
get additional information about a 
brand or product, view special content 
or download free music.

Regulation
A key positive development towards 
the end of 2012 was the announcement 
by the Secretary of State for Culture, 
Media and Sport that the Government 
has agreed that ITV’s Public Service 
Broadcasting licences should be 
renewed for a full ten year term from 
their expiry at the end of 2014. This 
decision paves the way for the final 
phase of the renewal process, which is 
overseen by Ofcom, to go ahead and 
should be finalised in 2013. 

2013 and beyond
Looking to 2013 we will continue to 
focus on improving our Share of Viewing 
and drive through the benefits of the ITV 
Rebrand in our channels and programme 
strategy. We will reinvest £20 million of 
our sports cost savings and therefore 
deliver a saving on the programme 
budget of around £15 million. 

We do not expect our viewing 
performance in 2012 to impact our 
advertising performance in 2013 and 
the deals we have in place support 
this view.  Our objective remains to 
outperform the television advertising 
market over the full year. In Q1 2013 
ITV Family NAR is expected to be up 
5%, again outperforming the television 
advertising market; however, we 
remain cautious for the television 
advertising market over the full year.

We also continue to look at ways of 
enhancing our broadcasting revenues 
through innovative ways of working 
with our advertisers, extending the 
value of our programme brands and 
growing other non-NAR revenues. 

TV advertising as a share 
of total advertising market
TV advertising share remains broadly stable

28.1%

(2009: 27.5%)

09

12

27.5

28.1

0

10

20

30 %

Linear viewing levels
Average number of hours watched per week 

per person

28.1 hrs/wk

(2009: 26.3hrs/wk)

09

12

26.3

28.1

0

10

20

30 hrs/wk

Video on Demand
(VOD) catch up

< 2%

of our total viewing.

22

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & Operationsar2012.itvplc.com
Stock code: ITV

3

Drive new revenue streams 
by exploiting our content 
across multiple platforms, 
free and pay

23

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVStrategic Priority

Drive new revenue streams by 
exploiting our content across 
multiple platforms, free and pay

Creating and owning more of our own content 
enables us to drive new revenue streams by making it 
available across a range of channels and platforms. 

The explosion in new technology 
platforms over the last few years has 
driven a rapid increase in Video on 
Demand (VOD) viewing, most recently 
driven by mobile viewing. VOD is 
measured separately to linear viewing 
and currently is incremental to it as 
people are given more opportunities 
to watch content. The growth in new 
platforms has made it clearer than 
ever that their success depends on 
having content – whether current or 
archive – which people want to watch 
whenever and wherever on a range 
of platforms. This represents a huge 
ongoing opportunity for ITV as we have 
highly demanded content that these 
platforms need. 

Online advertising
Over the last few years we have 
significantly increased the distribution 
of our content, from two platforms 
in 2009 to 15 in 2012, including iOS, 
Android, PS3, Freesat and YouView 
following its successful launch this 
summer. We have also enhanced the 
quality and reliability of our ITV Player 
and relaunched our News and Sports 

sites as its become clearer that what 
viewers want is video content online – 
which is our strength. The investment 
in quality and distribution over the last 
few years has delivered rapid growth in 
long form video requests, which were 
up 22% year on year in 2012 to 458 
million, an increase of over 200% since 
2009. This has driven online revenues 
up 40% in 2012.

Pay and Interactive
Our Pay and Interactive revenues have 
also grown as it has now become 
clearer that people want access to 
great content anywhere, through 
whichever device they choose, with 
the option of interacting with the 
content directly or through second 
screen engagement. This growth and 
the increase in online advertising has 
helped drive strong growth in our total 
Online, Pay and Interactive revenues 
up £21 million (26%) to £102 million in 
2012. This is now a material revenue 
stream to ITV making up around 10% of 
our non-NAR revenues. 

Online, Pay & 
Interactive Revenues
Online, Pay & Interactive revenues 
have doubled since 2009

£102m

(2011: £81m)

%  In

4

0

1

9

0

0

n  2

a s e  o

c r e

1
8

26%
YoY

8
5

0
5

09 10 11

12

24

£m
120

100

2
0
1

80

60

40

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & OperationsPay revenues are generated from 
content deals with third party platform 
owners and in the future will come 
from online transactions directly with 
the consumer through the ITV Player. 
Pay revenues grew again in 2012 with 
the first year’s contribution from the 
Netflix, Lovefilm and Sky archive video 
VOD deals, which launched early in the 
year, and the catch up deal with Sky 
which launched in the autumn. 

In Autumn 2012 we successfully 
rolled out our direct-to-consumer pay 
proposition on PCs which is integrated 
into our ITV Player. It is early days and 
we continue to explore how to develop 
these transactional VOD services 
further as we roll them out across 
mobile devices. 

We continue to look for new ways 
that viewers can interact with 
our programmes, deepening our 
relationship with them, increasing 

programme loyalty and driving value 
for our advertisers. We now have 4.4 
million contactable email addresses 
and across the official pages of shows 
broadcast on ITV there are over 22 
million Facebook ‘likes’ as we further 
interact with our viewers through social 
media. 

Enhancing the value of our 
online offering
In addition to making our traditional 
linear spot ads work harder through 
deals such as the one we signed with 
Shazam, we have also been running 
an ad innovation programme in which 
we have trialled and launched several 
new online ad formats to make VOD 
advertising more engaging for our 
viewers and more valuable for our 
advertisers.  

Current ITV Content Platforms

2012
5
1

2009
2

Number of Platforms

Long Form Video 
Requests
Grown by over 200% since 2009

458m

(2011: 376m)

22%
YoY

%  In

5

0

2

9

0

0

n  2

a s e  o

c r e

6
7
3

1
6
2

0
5
1

m
500

8
5
4

400

300

200

100

09 10 11

12

25

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceStrategic Priority

continued

These include Ad Play, which poses 
a multiple choice question about 
the product or brand; Ad Sync, which 
provides a synchronised second screen 
experience for broadcast advertisers 
during our live entertainment shows; 
and Ad Explore, which allows users to 
explore more about the advertiser’s 
product or service. 

2013 and beyond
In 2013 we will continue to invest in 
our online offering to further drive 
viewing and build advertising revenues 
in line with increasing audiences. We 
will also further enhance the value of 
our online advertising and seek to use 
our increasing data knowledge to build 
targeted opportunities.

Developing online market
The way people are watching digital 
media is evolving. Mobile and tablet 
viewing is growing the fastest and 
is closing the gap on itv.com as the 
largest ad funded platform in terms 
of views. We are continuing to explore 
opportunities for mobile viewing, 
building on the 7.1 million downloads of 
the ITV Player app since launch.

We are platform agnostic and the key 
remains to deliver video content to the 
largest and fastest growing platforms 
and then either serve advertising to 
them or develop our pay opportunities 
around them. The content deals we 
have done to date are largely non-
exclusive which give us flexibility as we 
renegotiate current deals, allowing us 
to consider other pay opportunities, 
including pay channels.

Pictured:
The Only Way Is Essex

The Only Way Is Essex was the third most 
watched ITV show online in 2012 after 
Coronation Street and Emmerdale, attracting 
39 million views.

26

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & Operationsar2012.itvplc.com
Stock code: ITV

4

Build a strong international 
content business

27

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVStrategic Priority

Build a strong international  
content business

A strong international content business lies at the heart of our 
strategy. Our goal is to create and own more of our own content, 
make it famous in the UK on our channels and exploit it across 
multiple platforms in the UK and internationally.

The investment we have made in a 
strong and healthy creative pipeline 
is reflected in the level of new 
commissions and recommissions. In 
2012 we have again delivered over 100 
new commissions while, crucially, the 
number of recommissions has grown 
from 101 to 108 as we focus on formats 
that return and deliver more value. 
This is also reflected in the number of 
hours of programming delivered which 
increased 10% in the UK and 47% 
internationally.

UK production
In the UK we have grown our revenues 
on and off ITV. We have increased 
the level of content we own through 
the growth in ITV Studios’ share of 
ITV output which increased again to 
58%, up from 50% in 2009 including 
the impact of ITV Breakfast.  On ITV 
we have delivered new commissions 
including Surprise Surprise, Fool 
Britannia, Mrs Biggs and Titanic and 
recommissions of Vera, Lewis, The 
Chase and The Agenda. 

Over the last few years there has 
been increasing global demand from 
Broadcasters and platform owners 
for proven content, which provides 
great opportunities for ITV as a leading 
content creator and producer. 

Since 2010 we have been transforming 
ITV Studios commercially and creatively 
in the UK and overseas, investing in 
creative talent and in the programme 
pipeline to exploit these opportunities. 
The progress we have made is now 
coming through in the financial and 
operating performance indicators.

We delivered strong organic growth 
across all three businesses within 
Studios in 2012, with total revenue up 
£100 million (16%) to £712 million and 
EBITA over £100 million for the first 
time in ITV’s history. UK Productions 
which produces content for ITV and 
other UK broadcasters grew 18%, 
International Productions which 
produces content in certain local 
countries, including local versions of 
UK formats, grew 21%, and Global 
Entertainment which distributes 
ITV’s and third party content globally 
grew 6%. Since 2009 revenues and 
EBITA have increased 19% and 18% 
respectively. 

Studios Revenues
Growth across all divisions 

£712m

(2011: £612m)

£m
800

700

2
1
7

600

500

c r e

%  In

9

1

7
9
5

9

0

0

n  2

a s e  o

2
1
6

4
4
5

09 10 11

12

16%
YoY

28

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & Operations 
Off ITV our new commissions included 
Shetland for BBC and Special Ops Cops 
for Channel 5 and recommissions such 
as Come Dine With Me, Countdown and 
University Challenge.  

International production
Our international production business 
is growing organically through our 
production bases in the US, Australia, 
Germany, France and the Nordics with 
almost 50% more hours delivered 
in 2012. Many of our UK formats are 
also being produced internationally, 
for example May the Best House Win, 
Come Dine With Me, The Audience and 
The Chase. In fact we have ten formats 
that are produced in three or more 
territories – up from four in 2011. The 
success of 2012 is as a result of growth 
across all our territories but particularly 
in the US where programmes such as 
Hell’s Kitchen and The Bill Cunningham 
Show have performed well and new 
commissions such as Kentucky Fried 
Action and Car Brokers have been 
secured. 

Global Entertainment
The strong production growth in the 
UK and internationally is strengthening 
the catalogue for international sales 
for our distribution business, Global 
Entertainment. In 2012 this was driven 
particularly through the sale of Titanic 
to 290 territories and Prime Suspect to 
213 territories. This growth more than 
offset the decline in DVD sales and 
delivered a 6% increase in revenues in 
2012. 

Acquisitions – building on our 
strong organic growth
We have built on our organic growth as 
we work in a variety of ways – through 
acquisitions, partnerships and joint 
ventures. In 2012 we agreed terms 
with Reshet, the Israeli broadcaster, 
to jointly develop formats and 
programmes for their local network 
and the international market whereby 
ITV will then distribute them globally. 

Number of  
New Commissions
2012: 103

(2011: 111)

Number of 
Recommissions
2012: 108

(2011: 101)

Pictured:
Come Dine With Me

Come Dine With Me continues to go from 
strength to strength with the format now being 
produced in 36 countries. 

29

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernanceStrategic Priority

continued

In the second half of the year we made 
a number of acquisitions in key creative 
markets with companies that produce 
in genres that travel and return. These 
acquisitions were made against strict 
strategic and financial criteria including 
a proven creative track record, 
ownership of IP, return on capital 
employed and discounted cash flow.

We bought Mediacircus and Tarinatalo 
to extend ITV’s presence in the Nordic 
region and we bought So Television, to 
help build our entertainment capability 
in the UK. We have structured the deals 
in a way to lock in creative talent and 
align incentives.

In December 2012 we acquired 61.5% 
of Gurney Productions, a US factual 
entertainment company, to build on 
our strength and complement ITV’s 
existing position as a producer for 
major television networks in the US. 
There are put and call options in place 
over the remaining 38.5%. 

To enable us to do this we need to 
further enhance our creative capability 
by focusing our growth and investment 
in three areas where we believe we can 
drive the most value:
•  Key creative markets in the UK and 
US which have a track record for 
creating IP, 

Given the timing of these acquisitions 
they have not had a material impact on 
the 2012 results. 

Our content strategy
Our goal remains to create and produce 
more great content in the UK and 
internationally and to distribute it 
through Global Entertainment. We will 
focus on strong returning programme 
brands that travel in genres such as 
Entertainment, Factual Entertainment 
and Drama. 

•  Production centres, i.e. Australia, 
Germany, France and the Nordics; 
and,

•  Emerging creative markets, e.g. 
Israel who have had some early 
successes in creating IP.

As we continue to grow 
internationally we are focused on 
how we can optimise value from our 
quality content. We have different 
opportunities depending on the type 
of content we produce. We sell dramas 
such as Titanic or Mr Selfridge through 
Global Entertainment. 

Pictured:
Duck Dynasty

Duck Dynasty owned by Gurney Productions, 
which we acquired in December 2012, is currently 
one of the biggest cable TV shows in the US.

30

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVStrategy & Operations% of ITV Output from 
ITV Studios
Continues to grow year on year 

58%*

(2011: 55%)

2%

Increase on 2011

••%

Increase on 2009

8
5

5
5

3
5

0
5

09 10 11

12

* 

Includes ITV Breakfast.

%
60

55

50

45

We will continue to drive strong 
organic growth in the UK and 
internationally as well as build on our 
growing strength and capability with 
selective partnerships, joint ventures or 
acquisitions in key creative markets. 

Pictured:
Mrs Biggs

ITV Studios produced drama Mrs Biggs achieved 
an average audience of 5.2 million viewers 
across its five episodes. 

Adam Crozier
Chief Executive

With formats such as The Chase 
or Come Dine With Me we can sell 
through Global Entertainment either as 
a finished programme, or as a format 
which can then be produced by a local 
broadcaster or producer. Alternatively 
we can produce it ourselves in that 
territory for a local broadcaster. The 
margins vary with each option – the 
percentage margin is highest if we sell 
the format or the finished programme 
but the absolute margin is higher if we 
produce it locally. 

2013 and beyond 
In 2013 we will further invest in our 
creative talent and development to 
maintain a healthy pipeline in the 
key genres that travel to ensure we 
can take advantage of the expected 
increase in global demand for quality 
content. 

View the Adam Crozier 
interview online @ 
ar2012.itvplc.com/
adamcrozierinterview 

31

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernancePictured:
Behind the scenes of Titanic

Photo by ITV/Rex Features

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVDirectors’ Report
Performance & Financials

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVKey Performance Indicators

We have defined our Key Performance Indicators (KPIs) to align performance and accountability to the Transformation Plan. 
These KPIs will be the key measures of success over the life of the Transformation Plan and cover all four strategic priorities.

Related Priority

KPI 

Performance

EBITA before exceptional items
This is the key profitability measure used across the whole 
business. Earnings before interest, tax and amortisation 
before exceptional items (‘EBITA’) reflects our performance 
in a consistent manner and in line with how the business is 
managed and measured on a day-to-day basis.

2012
£520m

% Change
13%

2011
£462m

13% is a £58 million increase in EBITA and is primarily due 
to a 3% increase in external revenues, driven by non-
NAR revenues – particularly high margin Online, Pay and 
Interactive revenues – and £100 million increase in Studios 
revenue. This and the delivery of cost savings has increased 
profitability. 

Adjusted earnings per share
Adjusted earnings per share represents the adjusted profit for 
the year attributable to equity shareholders. 

2012
9.2p

% Change
16%

2011
7.9p

Adjusted profit is defined as profit for the year attributable to 
equity shareholders before exceptional items, amortisation 
and impairment of intangible assets acquired through 
business combinations, financing cost adjustments and prior 
period and other tax adjustments.

It reflects the business performance of the Group in a 
consistent manner and in line with how the business is 
managed and measured on a day-to-day basis.

‘Profit to cash’ conversion
‘Profit to cash’ conversion represents the proportion of 
EBITA before exceptional items converted into a measure 
of adjusted cash flow (defined as cash generated from 
operations before exceptional items less cash related 
to the acquisition of property, plant and equipment and 
intangible assets). 

A key priority is to keep tight control on cash and costs 
and this measure primarily reflects our working capital 
management and capital expenditure control. As such, it 
remains ITV’s aim to keep this ‘profit to cash’ conversion as 
high as possible, and in excess of 90% on a rolling three-
year basis.

Adjusted earnings per share has increased to 9.2p, a 16% 
increase, reflecting the improvement in revenue and profits 
and the reduction in adjusted financing costs as we improve 
the efficiency of the balance sheet.

2012
95%

Absolute Change
(8)%

2011
103%

Profit to cash conversion is again over our 90% rolling 
three-year target despite the step up in capex in 2012. 
This demonstrates our continued focus on working 
capital management which has helped drive a significant 
improvement in our cash position.

Employee Engagement
To turn ITV into a world class organisation that is lean, 
creatively dynamic and fit-for-purpose requires high quality 
employees who are engaged in the work that they do, and 
are committed to the Transformation Plan.

Employee engagement measures pride in the work we do, 
pride in working for ITV and also what we say about our 
programmes and services.

2012
88%

Absolute Change
3%

2011
85%

Employee engagement has again improved year on 
year which indicates employees’ pride in ITV and their 
commitment to supporting change across the business. 
Company participation in the survey was also high at 80%.

ITV Family Share of Viewing (SOV)
Strategic priority 2 aims to maximise audience share from 
our existing free-to-air broadcast business, and ITV Family 
Share of Viewing (SOV) is the clearest indicator of this. ITV 
Family SOV is ITV’s share of the total viewing audience 
over the year achieved by ITV’s family of channels as a 
proportion of total television viewing, including the BBC 
family. ITV aims to at least maintain the ITV Family SOV.

2012
22.3%

% Change
(3)%

2011
23.1%

2012 was an extraordinary year for television, with many 
unique events that will not return, for example the Queen’s 
Jubilee and the London Olympics. This impacted ITV Family 
SOV which was down 3% year on year. 

The movement in SOV can be split between viewing 
performance on each platform and the change in usage of 
each of these platforms during the year (‘platform mix’). 
Removing the impact of change in platform mix, 2011’s SOV 
adjusted for the 2012 platform mix was 23.1%.

34

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & Financials11 Create a lean, creatively 
11

Create a lean, creatively 
dynamic and fit-for-purpose 
dynamic and fit-for-purpose 
organisation
organisation

22

Maximise audience and 
revenue share from our existing 
free-to-air broadcast business

3

Drive new revenue streams by 
exploiting our content across 
multiple platforms, free and pay

4

Build a strong international 
content business

Related Priority

KPI 

Performance

ITV Family Share of Commercial Impacts (SOCI)
Strategic priority 2 aims to maximise audience share 
from our existing free-to-air broadcast business, and ITV 
Family Share of Commercial Impacts (SOCI) is another key 
indicator of this. SOCI is the trading currency in the television 
advertising market, and since it only covers commercial 
television it does not include the BBC. This is the share of 
total UK television commercial impacts which is delivered by 
ITV’s family of channels. An impact is one viewer watching 
one 30 second commercial. We aim to maximise our SOCI.

2012
38.3%

% Change
(3)%

2011
39.5%

ITV Family SOCI was down 3% year on year. ITV’s SOCI 
was down 5% year on year but this was partly offset by 
2% growth on the digital channels. ITV’s SOCI was also 
impacted by the extraordinary year for UK television 
viewing. 

ITV Family Share of Broadcast (SOB)
ITV’s share of UK television advertising revenues is known 
as its Share of Broadcast (SOB). To maximise revenues 
from our free-to-air business, which is a key component 
of strategic priority 2, we aim to continue to maximise 
our SOB and to outperform the UK television advertising 
market.

Total long form video requests
The Transformation Plan looks to drive new revenue streams 
by exploiting our content across multiple platforms, and 
long form video requests are a key measure of this. 

Long form video requests are a measure of the total 
number of videos viewed across all platforms (such as itv.
com, Virgin and mobile devices). 

A long form video is a programme that has been broadcast 
on television and is available to watch online and on 
demand in its entirety. 

We have rearticulated our video views KPI as ‘video 
requests’. This is simply to have a consistent term across 
new platforms where some providers count the consumer 
VOD requests rather than the views. Our total long form 
video requests in 2011 equalled our total long form video 
views, so there has been no change to the prior year 
comparatives.

Non-NAR revenues
Growing non-NAR revenues is key to the Transformation 
Plan as we aim to rebalance the business away from our 
reliance on television advertising revenues. Non-NAR 
revenues include all ITV revenues, both internal and 
external, except net advertising revenues (NAR). 

Number of new commissions for ITV Studios
A key indicator of the creative renewal pipeline is the 
number of new commissions won. This figure includes 
programmes shown both on ITV and on other broadcasters, 
and both in the UK and internationally.

2012
45.8%

Absolute Change
0.5%

2011
45.3%

In 2012, we outperformed the television advertising 
market again, increasing SOB to 45.8%. This was due to 
strong performances by the sales team and key shows 
continuing to deliver the big audiences and brands that are 
most demanded by advertisers. C4 lost share in 2012.

2012
458m

% Change
22%

2011
376m

Long form video requests were up 22% to 458 million 
as we have improved the quality of the ITV Player and 
increased the distribution of our content.  ITV content is 
now available on 15 platforms. Growth in long form video 
requests has been driven by mobile viewing. 

2012
£1,036m

% Change
12%

2011
£922m

We now have over £1 billion non-NAR revenues. These 
have grown by over £100 million in 2012 as we continue to 
rebalance the business. Non-NAR growth has been driven 
by Studios revenues – particularly UK and International 
Productions – and Online, Pay and Interactive revenues.

2012
103

Absolute Change
(8)

2011
111

In 2012 we again delivered over 100 new commissions. The total 
number is down year on year, but the number of recommissions 
has increased as we focus on formats that return.

Percentage of ITV* output from ITV Studios
This represents the proportion of the total spend on 
original commissions on ITV transmitted in the year, 
delivered by ITV Studios. In order to build a strong 
international content business, ITV Studios needs to 
increase its supply of programmes to ITV, where we aim to 
make them famous and then sell them around the world. 

* Excludes ITV2, 3 and 4.

2012
58%

Absolute Change
3%

2011
55%

The percentage of ITV output from ITV Studios has 
increased again in the year to 58%. This has benefited 
from the inclusion of ITV Breakfast, now that Daybreak and 
Lorraine are produced by ITV Studios. Excluding the impact 
of ITV Breakfast, it was up at 56%.

35

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewResponsibilityGovernancePerformance & FinancialsStrategy & OperationsDirectors’ ReportFinancial and Performance Review

Ian Griffiths

In 2012 we have delivered revenue growth in all 
parts of the business, and another year of double 
digit profit growth. 

Net Advertising Revenue (‘NAR’)
Total non-NAR revenue
Total revenue
Internal supply
Total external revenue

EBITA before exceptional items
Adjusted earnings per share
Dividend per share
Special dividend
Net Cash as at 31 December

2012
£m

1,510
1,036
2,546
(350)
2,196

520
9.2p
2.6p
4.0p
206

2011
£m

1,510
922
2,432
(292)
2,140

462
7.9p
1.6p
–
45

Change
£m

Change
%

–
114
114
(58)
56

58
1.3p
1.0p
–
161

–
12
5
(20)
3

13
16
63
–
358

Adjusted earnings per share represent the adjusted profit for the year attributable to equity shareholders; adjusted profit is 
defined as profit for the year attributable to equity shareholders, before exceptional items, impairment and amortisation of 
intangible assets acquired through business combinations, financing cost adjustments and prior year and other tax adjustments.

Historically, the financial performance of 
ITV has been largely dependent on the 
advertising market. Whilst still incredibly 
important,  these results demonstrate 
that ITV can deliver strong profit growth 
even in a flat advertising market. 

Overall, we delivered external revenue 
growth of 3% and total revenue growth 
of 5%. This was driven by non-NAR 
revenues, which were up £114 million 
(12%) as we continued to deliver on our 
strategy of growing and rebalancing the 
business.  For the first time over £1 billion 
of our total revenue is non-NAR.

Studios revenues were up £100 million 
(16%) and Online, Pay and Interactive 
grew £21 million (26%). This good 
revenue growth, in particular 
from higher margin Online, Pay 
and Interactive, together with our 
continued focus on costs enabled us 
to report a 13% increase in EBITA and 
16% growth in adjusted EPS.

We delivered £30 million of cost 
savings in 2012, £10 million ahead of 
the initial forecast. We are doing this 
by challenging our cost base line by 
line. These cost savings have funded 
the £25 million of investment we 
made across the business in Online, 
technology, the rebrand and in 
creatives and the creative pipeline, in 
line with our four strategic priorities. 
The focus on costs will remain in 
2013 and we will once again expect 
savings to fund our investments in key 
initiatives aligned to the strategy. 

Managing our working capital 
continues to be a focus and even with 
increased capex we have delivered 
profit to cash conversion of 95%. This 
has led to a further improvement in our 
net cash, finishing the year in a positive 
net cash position of £206 million. 
Interest costs continue to reduce as we 
improve the efficiency of our balance 
sheet with the bond buybacks in June 
2012.

Non-NAR revenue
£1,036m

(2011: £922m)

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36

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & Financials 
 
 
 
 
 
 
The Board has proposed a final dividend 
of 1.8p (2011: 1.2p) giving a full year 
dividend of 2.6p (2011: 1.6p).  The Board 
is committed to a progressive dividend, 
taking into account the outlook for the 
business, while balancing the need to 
invest and to maintain a robust financial 
position against the backdrop of an 
uncertain economic environment. 

In addition to the final dividend, the 
Board is proposing a special dividend 
of 4p per share (£156 million). Over 
the last three years we have made 
significant progress in transforming the 
Group – commercially, creatively and 
financially. While only part way through 
the Transformation Plan, ITV is now 
becoming a better business, delivering 
good revenue and profit growth and 
generating significant levels of cash 
which can be reinvested to drive growth 
and deliver shareholder returns. 

Broadcast & Online

Net Advertising Revenue (‘NAR’)
SDN external revenues
Online, Pay & Interactive
Other commercial income
Broadcast & Online non-NAR revenue
Total Broadcast & Online revenue
Total schedule costs
Other costs
Total Broadcast & Online EBITA before 
exceptional items

This cash distribution reflects the 
significant progress made and our need 
to retain a conservative and flexible 
balance sheet while continuing to invest 
to deliver the Transformation Plan. 
Going forward we will balance capital 
discipline with the need to invest for 
future growth and maintain flexibility.

The remainder of the Financial 
and Performance review focuses 
on the adjusted results, which in 
management’s view shows our business 
performance in a more meaningful and 
consistent manner and reflects how 
the business is managed and measured 
on a daily basis. A reconciliation to 
the statutory results is set out in the 
earnings per share section.

2012
£m

1,510
62
102
160
324
1,834
(996)
(425)

2011
£m

1,510
59
81
170
310
1,820
(1,004)
(437)

413

379

Change
%

–
5
26
(6)
5
1
1
3

9

Total Broadcast & Online revenues 
grew £14 million (1%) to £1,834 million 
(2011: £1,820 million) even in a television 
advertising market that we estimate 
was down 1%. This growth was driven by 
non-NAR revenues, particularly Online, 
Pay and Interactive. 

ITV Family NAR was flat, again 
outperforming the TV advertising 
market. While the television advertising 
market remains broadly flat, as it has 
done over the last few years, there 
continues to be volatility on a month 
by month basis and between sectors 

and we remain cautious of short-term 
monthly market commentary. 

In 2012 the categories that saw growth 
included finance, telecommunications 
and entertainment – specifically 
price comparison websites, online 
entertainment and broadband – sectors 
which are driven by technology and 
increasing online usage by consumers. 
Retail – in particular electrical, 
supermarkets and the high street – 
cosmetic & toiletries, cars, airlines and 
household stores have all seen declines.

EBITA before  
exceptional items
£520m

(2011: £462m)

£m

540

520

500

480

460

440

2
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4

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n

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&

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r
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t
O

2
1
0
2
Y
F

Broadcast & Online revenue 
£1,834m

(2011: £1,820m)

£m

1,850

1,840

1,830

1,820

1,810

1,800

0
2
8
1

,

1
1
0
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Category analysis 

2

4

%

  20 %

4%  
4 %   
%   
4
5 %  

%  
5

  10%

  10

% 

8

%

%
8

Retail
Entertainment 
& Leisure
Finance
Food
Cosmetics 
& Toiletries

Telecommunications
Cars & Car Dealers
Publishing & 
Broadcasting
Airlines, Travel & Holidays
Household Stores
Other

Category data based on total ITV Sold.

37

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewResponsibilityGovernancePerformance & FinancialsStrategy & OperationsDirectors’ Report 
 
 
 
 
 
 
 
 
 
 
 
  
Financial and Performance Review continued

Moving Annual Total of NAR Revenues

Our cost 
management and 
our growth in  
non-NAR revenues 
has enabled us to 
deliver a 9% increase 
in Broadcast & 
Online EBITA with 
advertising flat.

20%

15%

10%

5%

-0%

-5%

-10%

-15%

Euros

Olympics

Mar 2012

June 2012

Sept 2012

Dec 2012

Other commercial income, which 
includes sponsorship, minority 
revenues and media sales, are 
marginally down year on year.

Margins have continued to improve 
as we manage the cost base tightly. 
Schedule costs are broadly flat year 
on year and other costs are down 3%. 
We continue to challenge our costs 
across the business and during the year 
reorganised the Online division. In 2013 
we expect to deliver further efficiencies 
in our News operations. 

Our tight cost management and our 
growth in non-NAR revenues has 
enabled us to deliver a 9% increase in 
Broadcast & Online EBITA.

Monthly YOY

12 months YOY

SDN external revenues grew by 5% 
in line with contractual increases as 
there were no new contracts in 2012. 
However, we have created a twelfth 
video stream which went live in 
January 2013.

Online, Pay and Interactive revenues 
grew strongly, up £21 million (26%). 
Within this, Online revenues have 
grown at around 40% as we have 
continued to drive increases in long 
form video requests through improving 
the quality of itv.com, widening 
distribution and enhancing its offering 
with the launch of the News and Sports 
sites. 

Pay revenues have grown significantly 
with the archive deals with Netflix, 
Lovefilm and Sky which launched 
towards the start of 2012 and the catch 
up deal with Sky which launched in 
the Autumn. These build on the deals 
already in place with Sky for HD versions 
of the digital channels and catch up and 
archive deals with BT and Virgin.

38

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & Financials7

i

t
n
e
m
n
a
t
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e
t
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E

l

a
b
o
G

l

Studios Revenue
£712m

(2011: £612m)

£m
740

700

660

620

580

3
6

s
n
o
i
t
c
u
d
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r
P
K
U

2
1
6

1
1
0
2
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D

0
3

s
n
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P

l

a
n
o
i
t
a
n
r
e
t
n

I

ITV Studios

UK Productions
International Productions
Global Entertainment
Total Revenue
Total Studios costs
Total EBITA before exceptional items

Sales from ITV Studios to Broadcast & Online
External Revenue
Total Revenue

In 2012 ITV Studios again delivered 
strong organic growth across all parts 
of the business. Total revenue grew 
£100 million to £712 million (2011: £612 
million) and EBITA was £107 million. 
This reflects the investments made in  
creative talent over the last couple of 
years. 

UK Production revenues grew 18% with 
growth on and off ITV. While there 
was good underlying growth, internal 
sales now include £33 million from the 
inclusion of ITV Breakfast. This reflects 
the fact that Daybreak and Lorraine are  
now produced by ITV Studios.

On ITV, the delivery of programmes 
such as Titanic, Mrs Biggs, Surprise 
Surprise, Vera and The Chase drove the 
number of new and returning drama 
and entertainment commissions. The 
number of original hours delivered has 
continued to grow, up 23%. Off ITV, UK 
revenues have grown with the delivery 
of new programmes, for example  
Shetland for BBC and Special Ops Cops 
for C5. 

International revenues grew very 
strongly in 2012, up 21% to £171 million 
(2011: £141 million). All our production 
bases delivered growth but it was 
particularly significant in the US driven 
by Hell’s Kitchen, The Bill Cunningham 
Show, Jeremy Kyle and America Now.  
Australia and France also grew strongly.

2012
£m

408
171
133
712
(605)
107

350
362
712

2011
£m

345
141
126
612
(529)
83

292
320
612

Change
%

18
21
6
16
14
29

20
13
16

The number of hours of original content 
delivered increased 47%  with shows 
such as Come Date with Me in Australia, 
and Four Weddings in France.

Global Entertainment revenues grew 
£7 million (6%) to £133 million (2011: 
£126 million), driven by international 
television sales of dramas such as 
Titanic and Prime Suspect, which 
more than offset the decline in DVD 
sales. The strong growth in UK and 
International Production is feeding 
into revenue for Global Entertainment, 
by improving the quality of the 
programme catalogue. 

The majority of costs in the Studios 
business vary with the levels of 
production and therefore have 
increased in line with activity. We 
continue to run all our productions as 
efficiently as possible and maintain 
a tight focus on overhead costs to 
improve margins even after the 
investment in creatives we have made.

This tight focus on costs, the change in 
programme mix and the increase in the 
level of recommissioned programmes 
has helped increase EBITA to reach over 
£100 million this year. 

In the second half of 2012, ITV made a 
number of acquisitions aligned to our
strategy to strengthen our international 
Studios business and build upon the 
good organic growth already achieved. 

2
1
7

2
1
0
2
r
e
b
m
e
c
e
D

39

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Financial and Performance Review continued

These acquisitions were made against
strict strategic and financial criteria 
including ownership of intellectual 
property, return on capital employed 
and discounted cash flow. 

We bought 100% of Mediacircus AS in 
Norway for £2 million upfront cash and
Tarinatalo in Finland for £1 million 
upfront cash to extend ITV’s presence 
in the Nordic region. In August we 
bought So Television for £10 million to 
help build our entertainment capability 
in the UK. In December 2012 we 
acquired 61.5% of Gurney Productions, 

a US factual entertainment company 
for $40 million (£25 million), to build 
on our strength and complement 
ITV’s existing position as a producer 
for major television networks. There 
are put and call options in place over 
the remaining 38.5% from years 3 to 5 
following the acquisition. As part of  
the consideration for all these 
acquisitions, we have agreed to 
future payments on top of the 
initial consideration based upon the 
performance of the businesses over  
a number of years to align incentives 
and lock in creative talent. 

The total maximum consideration 
is £96 million (undiscounted) for all 
these acquisitions which is dependent 
on the future growth performance 
of the business. This includes the 
initial consideration and all deferred 
consideration and earnouts. Given the 
timing of these acquisitions, they have 
not had a significant impact on the 
2012 results.

Acquisitions

Company

Gurney Productions
So TV
Mediacircus
Tarinatalo 
Total

Geography

US
UK
Norway
Finland

Genre

Initial
consideration 
(£m)

Total maximum 
consideration
(undiscounted) 
(£m)

Factual Entertainment
Comedy and Entertainment
Factual and Entertainment
Factual Entertainment

25
10
2
1
38

69
17
4
6
96

Expected
Payment
Date

2016-18
2016
2016
2016

Net financing costs
In 2012 adjusted financing costs were 
£6 million lower than the previous 
year as a result of the full year impact 
of the bonds bought back in 2011 and 
the impact of the bonds bought back 
in June 2012. These savings have more 
than offset the contractual step up 
in the rate on our 2019 bilateral loan. 
Cash-related net financing income 
has decreased by £5 million due to a 
reduction in gross cash balance as a 
result of the bond buybacks. 

Net financing costs are £24 million 
higher primarily due to movements in 
swap valuations. In 2011 ITV recorded a 
£16 million increase in the value of its 
swaps primarily reflecting the impact 
of lower implied interest rates on the 
floating rate portion of the swaps. In 
September 2011 ITV swapped these to 
fixed rate swaps thereby moving to a 
100% fixed rate position and locking in 
a net gain on its swaps portfolio which 
accrued during 2011 and previous 
years. During 2012 these gains partially 

unwound as cash was realised from the 
swaps and hence their value reduced by 
£11 million as a result. 

The losses on buybacks relate to the 
exceptional loss on the £275 million 
bond buyback completed in 2012. In 
2011 similar losses were incurred on the 
buyback of certain bonds.

Financing costs directly attributable to loans and bonds
Cash-related net financing income
Cash-related financing costs
Amortisation of bonds

Adjusted financing costs
Mark-to-market on swaps and foreign exchange
Imputed pension interest
Losses on buybacks
Other net financing costs
Net financing costs

40

2012
£m

(38)
3
(35)
(9)

(44)
(11)
(9)
(36)
1
(99)

2011
£m

(45)
8
(37)
(13)

(50)
16
(5)
(39)
3
(75)

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & Financials 
Tax
The effective rate of tax applied to adjusted profits is lower than the statutory rate. This is a result of the consistent 
application of our policy to adjust the tax charge for losses utilised in the year to more closely reflect the cash tax paid in the 
year. The effective tax rate of 23% in 2012 is lower than the standard tax rate of 24.5% due to adjustments made for prior 
periods and the recognition of overseas deferred tax credits (2011: due to settlement of outstanding matters in our overseas 
business). The total reported tax charge is £80 million (2011: £79 million).

Profit before tax as reported
Exceptional items (net)
Amortisation and impairment of intangible assets*
Adjustments to net financing costs
Adjusted profit before tax

Tax charge as reported
Net charge for exceptional items
Charge in respect of amortisation and impairment of intangible assets*
Charge in respect of adjustments to net financing costs
Other tax adjustments
Adjusted tax charge
Effective tax rate on adjusted profits

*  

In respect of intangible assets arising from business combinations.

Cash tax paid of £62 million (2011: £68 million) arises as a result of making 
payments for taxable profits, partially offset by the use of losses and tax 
treatment of allowable pension contributions. 

2012
£m

348
12
49
55
464

2012
£m

(80)
(2)
(12)
(13)
2
(105)

23%

2011
£m

 327
(1)
47
25
398

2011
£m

(79)
–
(12)
(7)
7
(91)
23%

Dividend and shareholder returns
The Board has proposed a final dividend of 1.8p (2011: 1.2p) giving a full year dividend 
of 2.6p (2011: 1.6p). The Board is committed to a progressive dividend, taking into 
account the outlook for the business, while balancing the need to invest and to 
maintain a robust financial position against the backdrop of an uncertain economic 
environment. 

Dividend
2.6p

(2011: 1.6p)

11

0.4

1.2

In addition to the final dividend, the Board is proposing a special dividend of 4p per 
share (£156 million). 

12

0.8

1.8

0

1.0

2.0

3.0p

Interim Dividend

Final Dividend

41

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewResponsibilityGovernancePerformance & FinancialsStrategy & OperationsDirectors’ ReportFinancial and Performance Review continued

Earnings per share
Adjusted earnings per share is 9.2p (2011: 7.9p). Basic earnings per share is 6.9p (2011: 
6.4p). The main differences between reported and adjusted earnings per share are 
exceptional items, the losses incurred in net financing costs from the bond buybacks, 
adjustment for the amortisation of intangible assets acquired through business 
combinations and the tax effects of these. 

Reconciliation between reported and adjusted earnings

Reported
£m

Adjustments
£m

–
7

49
55
–

6

(1)
116

(25)
91
–
91

520
(7)

(60)
(99)
(1)

(6)

1
348

(80)
268
(1)
267

3,888
6.9p

Adjusted
£m

520
–

(11)
(44)
(1)

–

–
464

(105)
359
(1)
358

3,888
9.2p

Exceptional items are restructuring 
costs and acquisition related expenses, 
including professional fees and 
contingent consideration, in relation to 
the strategic acquisitions we made in 
the Studios business. The tax and net 
financing costs sections of this review 
show the adjustments to these balances.

EBITA before exceptional items
Operating exceptional items
Amortisation and impairment of intangible 
assets
Net financing costs
Share of losses of JVs and Associates
Loss on sale and impairment of non-current 
assets (exceptional)
Gain on sale and impairment of subsidiaries 
and investments (exceptional)
Profit before tax

Tax
Profit after tax
Non-controlling interest
Earnings

Number of shares (million)
Earnings per share (pence)

The adjustments shown above remove 
the impact of those items that, in 
management’s view, do not show 
the performance of the business in a 
consistent manner and do not reflect how 
the business is managed and measured 
on a day to day basis. 

Amortisation and impairment of 
intangible assets acquired through 
business combinations is not included 
within adjusted earnings. Amortisation 
of software licences and development 
is included as management considers 
these assets to be core to supporting the 
operations of the business. 

Adjusted Earnings
per Share
9.2p

(2011: 7.9p)

11

12

7.9p

9.2p

0

2.5

5.0

7.5

10.0p

Basic Earnings
per Share
6.9p

(2011: 6.4p)

11

12

6.4p

6.9p

0

2.0

4.0

6.0

8.0p

42

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & FinancialsCash flow, working capital management and positive net cash
Cash flow and working capital management

EBITA before exceptional items (‘profit’)

Decrease in programme rights and other inventory  
and distribution rights
Decrease in receivables
Decrease in payables
Working capital movement
Depreciation
Share-based compensation
Cash flow generated from operations  
before exceptional items
Acquisition of property, plant and equipment  
and intangible assets
Adjusted cash flow

2012
£m

520

29
17
(45)
1
27
9

557

(61)
496

2011
£m

462

–
52
(34)
18
26
11

517

(43)
 474

Net cash tracker
£206m

(2011: £45m)

December 2011

45

Adjusted cash
from operations

Net interest
paid

Bond buy backs

Tax

Pension funding

Dividends

Acquisitions

Other

496

33

36

62

72

78

38

16

‘Profit to cash’ ratio 

* 

Before exceptional items

Over the last three years tight cash and 
working capital management has been 
a real focus for ITV.

In 2012 we generated £496 million 
of cash from £520 million of EBITA 
before exceptional items, even after a 
significant increase in capex.

The ‘profit to cash’ ratio of 95% was 
again ahead of the KPI target of 
90% on a three-year rolling basis 
for the third year in a row. This 
performance was primarily through 
further improvements in inventory 
management and a decrease in our 
receivables balance. This is due to 
changes in the timing of broadcast 
infrastructure payments and revised 
agreements with non-consolidated 
licensees resulting in a reduction in 
receivables. This was partly offset by a 
decrease in payables from reduction in 
programme and sports rights creditors 
at the year end.  

Cash spend on acquisition of property, 
plant and equipment and intangible 

95%

103%

December 2012

206

£m

0

150

300

450

600

assets was higher this year due to the 
investment in technology, particularly 
the desktop refresh, and moving the 
Manchester site to MediaCityUK. It was 
not as high as originally planned as we 
negotiated some of the cash costs into 
2013. As a result of moving these cash 
payments into 2013, Capex is likely to be 
at a similar level to 2012.

Free cash flow

Adjusted cash flow
Net cash interest paid
Cash tax
Pension funding
Free cash flow

2012
£m

496
(33)
(62)
(72)
329

2011
£m

474
(37)
(68)
(48)
321

Except where disclosed management views the acquisition 
of operating property, plant and equipment and intangibles 
as necessary ongoing investment in the business.

Free cash flow before dividends 
remains strong despite the step up in 
pension funding contributions.  

The free cash flow reflects our 
underlying cash generation and gives 
us flexibility to invest in the business.

43

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewResponsibilityGovernancePerformance & FinancialsStrategy & OperationsDirectors’ ReportFinancial and Performance Review continued

Positive net cash and adjusted 
net debt
We ended this year in a positive net 
cash position of £206 million (2011: £45 
million), as a result of our strong free 
cash flow generation. 

There is no IFRS definition of net debt 
and our net cash figures represent 
our measure of this metric, which is 
consistent with previous years; this can 
be seen in section 4.1 of the Financial 
Statements. 

We have our own definition of adjusted 
net debt, along similar lines to the 
rating agencies. It is an important 
measure of the health of the business 
as it captures our net cash position 
but also other significant cash 
commitments we have to settle at 
some point in the future. 

Our adjusted net debt is as follows:

Adjusted net debt

Net cash
Contingent 
consideration on 
acquisitions
Pension deficit  
Operating leases
Adjusted net debt

2012
£m

 206

 (58)
 (551)
 (518)
 (921)

2011
£m

 45 

 – 
(390) 
(569)
(914)

The ratio of adjusted net debt to 
adjusted EBITDA is 1.7x. 

As can be seen from the table adjusted 
net debt includes the maximum total 
contingent consideration in relation 
to the acquisitions we have made 
in the year (undiscounted), IAS 19 
pension deficit and operating lease 
commitments (undiscounted) for 
transponder and property. Of the 
property lease commitments, £82 
million is in relation to the London 
Television Studios which no longer exist 
following our acquisition of the building 
in January 2013 for £56 million. 

Liquidity risk and funding
We have further strengthened and 
improved the efficiency of our balance 
sheet in 2012. We have delivered 
strong cash generation, we have put in 
place a revolving credit facility and we 
have bought back more bonds. 

We continue to look at opportunities to 
improve the efficiency of the balance 
sheet while maintaining flexibility to 
invest in the Transformation Plan. 
Given the significant progress we have 
already made, it is becoming harder. 
For ITV efficiency is measured by the 
difference in the returns we receive 
for our cash on deposit and the cost 
of interest on gross debt outstanding. 
Currently we are net cash positive but 
have adjusted financing costs of £44 
million. We have attempted to address 
this with £937 million of bond buybacks 
and early loan repayments since 
October 2009 but further step changes 
are becoming harder to achieve. 

Debt structure
In June we bought back £275 million 
nominal of bonds comprising €138 
million of the 2014 bonds, £75 million 
of the 2015 bonds and £89 million 
of the 2017 bonds. The bonds were 
repurchased at prices above par, 
resulting in an exceptional interest 
charge of £36 million, but will improve 
adjusted financing costs going forward.  
In 2013 we expect adjusted financing 
costs to be around £35 million.  

Gross debt repayable is £496 million 
at 31 December 2012, having reduced 
primarily as a result of the bond 
repurchases. 

In July 2012 we improved our financial 
flexibility following the bond tender 
through obtaining a committed 
£250 million Revolving Credit Facility, 
provided by a handful of long-term 

44

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & FinancialsDebt Maturity Profile

1
6
1

5
3
1

8
7

£m
200

150

100

2
6

50

0

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

5
1

4
1
0
2

3
1
0
2

Debt Instruments 

Bilateral

Convertible

Eurobond

Other

10%

12%

27%

51%

relationship banks, which remains 
undrawn. The facility has a three-year 
maturity but is, subject to agreement 
by the banks, extendible by a further 
two years. 

Amount repayable

€50 million Eurobond*
£78 million Eurobond
£135 million Convertible bond 
£161 million Eurobond 
£200 million Bank loan†
Finance leases 
Total repayable

The facility contains leverage and 
interest cover covenants as is normal 
for a facility of this nature. 

Financing
Our debt is financed using instruments 
with a range of maturities. Borrowings 
at 31 December 2012 (net of currency 
hedges and secured gilts) are repayable 
as follows:

Maturity

June 2014
Oct 2015
Nov 2016
Jan 2017
Mar 2019
Various

£m

 15 
78 
135
161 
62 
45
496

*  Net of Cross Currency Swaps.
†  Net of £138 million (nominal) Gilts secured against the loan.

There are no financial covenants on any of the debt instruments above.

Ratings
In 2012 our credit ratings continued 
to improve. In March Fitch, Standard 
& Poor’s (‘S&P’) and Moody’s Investors 
Service (‘Moody’s’) upgraded our 
long-term credit ratings from BB / Ba2 
(Stable Outlook) to BB+ / Ba1 (Stable 
Outlook). In August Moody’s changed 
the outlook on ITV’s ratings to positive 
and in October S&P also changed the 
outlook to positive.

Despite improvements in the credit 
ratings from all three agencies, we 
remain sub-investment grade and 
would require a notch upgrade from 
each agency in order to restore 
investment grade. 

The factors that are taken into account 
in assessing our credit rating include 
our degree of operational gearing, 
exposure to the economic cycle, and 
business and geographical diversity. 
Executing the Transformation Plan 
should see us continue to strengthen 
our position against all of these 
metrics. 

Becoming investment grade would 
reduce the coupon we paid on the 2017 
bond by around £2 million and may 
positively impact our ability to raise 
capital in the future.

45

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Financial and Performance Review continued

IAS 19 Pension deficit
£551m

(2011: £390m)

7
0
2

1
5
5

2
7

6
2

i

g
n
d
n
u
f
t
i
c
fi
e
D

s
t
e
s
s
a
n

i

e
g
n
a
h
C

i

d
a
p
s
n
o
i
s
n
e
p
s
s
e

l

2
1
0
2
r
e
b
m
e
c
e
D

s
e
i
t
i
l
i

b
a

i
l

n

i

e
g
n
a
h
C

£m
600

500

400

300

200

100

0

0
9
3

1
1
0
2
r
e
b
m
e
c
e
D

46

Actuarial valuations 
Full actuarial valuations are carried 
out every three years with the latest 
complete actuarial valuations of all 
three sections of the main defined 
benefit scheme carried out as at 
1 January 2011 and, on the bases 
adopted by the Trustee, the combined 
funding deficits amounted to  
£587 million, of which:

•  Section A deficit was £531 million or 
20% of the liabilities in that section;

•  Section B deficit was £17 million or 
13% of the liabilities in that section;

•  Section C deficit was £39 million or 
11% of the liabilities in that section.

Deficit funding contributions
The Group has agreed with the Trustee 
that the level of contributions to the 
Section A of the ITV Pension Scheme 
will be a combination of fixed and 
performance related payments.  

The fixed payments will be as follows:

2013 – 2014 
£35 million per annum plus an 
additional £5 million if there are no 
initiatives in the previous year which 
materially reduce the deficit. This has 
not changed from the previous funding 
plan.

2015 – 2019
£48 million per annum in 2015 
increasing by £0.5 million per annum to 
£50 million per annum in 2019.

2020 – 2025
£50 million per annum, but may be 
reduced by the impact of additional 
profit-related contributions (set out 
below).

Pensions
IAS 19 – the accounting deficit
The aggregate IAS 19 deficit on 
our defined benefit schemes at 
31 December 2012 was £551 million 
(31 December 2011: £390 million). The 
most significant reason for the increase 
was the continued fall in corporate 
bond yields (discount rate) which 
are used to value the liabilities. This 
has added £240 million to liabilities, 
although this was partly offset by a 
reduction in the rate of market implied 
inflation.

The IAS 19 deficit is sensitive to 
changes in assumptions, for example a  
0.5% fall in the discount rate increases 
liabilities by £290 million. Over the last 
three years the decline in the discount 
rate has added £681 million to the 
deficit, partially offset by a decrease in 
the rate of market implied inflation.

The value of the assets of the ITV 
Pension Scheme (‘the Scheme’) 
increased during the year. This gain 
has been reduced by the impact of the 
adjustment in relation to the longevity 
swap, which is reflected as an actuarial 
loss on the assets. 

Pensions continue to be paid from the 
Scheme based on actual requirements. 

Revised IAS 19 Accounting Standard
Effective from 1 January 2013, IAS 19 has 
been revised and this has two impacts. 
Firstly on the service cost, as the revised 
standard requires the inclusion of the 
Trustee’s administration fees of £4.5 
million and this will be reflected in our 
operating costs. Secondly it impacts 
the expected pension charge reflected 
in financing costs which is forecast 
to increase from £16 million in 2012 
to approximately £21 million as the 
expected rate of return applied to 
assets has been brought in line with the 
discount rate applied to liabilities. As is 
our current policy, this will not impact 
adjusted financing costs, as we adjust 
this out to focus on cash costs.

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & Financials 
 
 
 
 
 
 
 
 
Post balance sheet events
On 25 January 2013, we acquired 
the freehold of London Television 
Centre for £56 million, the Company’s 
headquarters and studios in London. If 
there is any substantial redevelopment 
of the site in the next ten years, 
additional payments up to a maximum 
of £6.5 million could be made to the 
sellers. Prior to the purchase, we were 
locked into a 56 year lease with no 
breaks. The purchase gives us flexibility 
in our property strategy as we continue 
to transform and rebalance the 
Company. 

Ian Griffiths
Group Finance Director

The performance related contributions 
will be calculated as follows:

2012 – 2020
If the Group’s reported EBITA pre-
exceptional items exceed £300 
million, the Group will increase the 
fixed contributions in the following 
year by an amount representing 10% 
of EBITA pre-exceptional items over 
the threshold level. This is subject to 
an annual cap which averages to £70 
million per annum over the period 
2015-2020.  

If the additional profit-related 
contributions are paid at the expected 
rate then the £50 million per annum 
fixed contributions scheduled to be 
paid between 2021 and 2025 (inclusive) 
may not be required.

In addition to the agreed deficit 
funding contributions, the SDN 
partnership established in 2010 
provides an annual distribution of  
£11 million to this section of the 
Scheme for 12 years from 2011.

Following completion of actuarial 
valuations of Sections B and C as at  
1 January 2011 the Group has agreed 
with the Trustee to make deficit 
funding contributions of £5.5 million 
per annum in order to eliminate the 
deficits in these sections by 31 March 
2021.  

In 2013 we expect to make total 
deficit funding contributions of £79 
million, which is £7m higher than 2012 
reflecting the increase in EBITA year on 
year.

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Risk management process
ITV’s risk management approach is 
dynamic and continues to be reviewed 
and developed. 

Our approach covers risks at all levels 
of the organisation and examines 
business risks on both a top down 
and bottom up basis. The approach 
considers risks in three core groups:

•  High Impact, Low Likelihood (HILL) 
risks – of low inherent likelihood 
but where there would be major 
consequences were the risk to 
materialise;

•  Strategic risks – would impact the 

successful execution of the strategy; 
and

•  Process level risks – embedded 

into everyday activity within the 
organisation.

The Board regularly reviews the 
risk management framework, its 
content and its operations. The 
Board is responsible for establishing 
a robust and appropriate process, 
including regularly reviewing the risks 
themselves. The Audit Committee 
keeps the effectiveness of the risk 
management process under review. 

The Board continues to review the 
appropriate risk appetite for certain 
risk types to ensure ITV is carrying an 
acceptable level of risk. 

The Management Board has overall 
responsibility for the content and 
operation of the risk management 
framework and performs regular reviews 
of both strategic and HILL risks. Each 
strategic risk has been mapped to 
one of the four key strategic priorities 
and, where possible, assigned key risk 
indicators. Where appropriate, the key 
risk indicators are aligned to our key 

HILL
risks

Strategic
risks

Process level risks

The strategic risks are mapped 
to the strategic priorities 1

2 3 4

performance indicators. All strategic 
risks are owned by a member of the 
Management Board.

In 2012 all the HILL and strategic risks 
were reassessed and refined to further 
improve our risk management. Process 
level risks are subject to ongoing review 
by internal audit.

ITV’s risk monitoring and mitigation 
process is embedded in the running 
and review of the business. Risks 
are primarily controlled through the 
risk management process in place.  
Mitigating actions have also been 
identified for each of the risks.

High Impact, Low Likelihood risks

Risk Theme

Financial

Risk

ITV loses its credit status or lines of funding with existing lenders or there is a collapse of a major bank 
impacting financial arrangements/availability of credit.

Financial

There is a major collapse in investment values leading to a material impact on the pension deficit.

Operational

A significant event removes key management from the business on a long-term or permanent basis.

Reputation

An event with public interest that causes significant reputational and brand damage.

Reputation

There is a major health and safety incident that results in a significant loss of human life.

Reputation

A major incident results in ITV being unable to continue with scheduled broadcasting for a sustained period.

Reputation

There is a significant or unexpected change in regulation or legislation.

48

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVPerformance & Financials11 Create a lean, creatively 
11

Create a lean, creatively 
dynamic and fit-for-purpose 
dynamic and fit-for-purpose 
organisation
organisation

22

Maximise audience and 
revenue share from our existing 
free-to-air broadcast business

3

Drive new revenue streams by 
exploiting our content across 
multiple platforms, free and pay

4

Build a strong international 
content business

Strategic risks
The key strategic risks are those that impact the successful execution of the strategy and as a result require regular 
Management Board monitoring. All of the strategic risks identified have been mapped to the four strategic priorities of the 
Transformation Plan and have been grouped by key risk themes.

Risk Theme

The Market

The Market

The Market

People

People

People

Risk

Strategic Priorities

There is a major decline in advertising revenues and ITV does not build 
sufficient non-NAR revenue streams thereby significantly impacting ITV’s 
overall financial performance.

The television market moves significantly towards pay television as a preferred 
model, negatively impacting ITV’s free-to-air revenues.

A faster than expected shift to Video on Demand, catch up or other new 
technologies causes a sustained loss of advertising revenue.

ITV lacks adequate management capability and creative talent.

ITV employees are not sufficiently engaged in the business to deliver the 
strategy.

The extensive degree of change that the business will undergo will overload a 
small number of key people.

Organisation/Structure/ 
Processes

The business continues to work in silos, resulting in sub-optimal decisions being 
made which impacts execution of the strategy.

Organisation/Structure/ 
Processes

A significant and high profile incident (e.g. a transmission incident/major 
regulatory breach) causes significant reputation damage to ITV.

Organisation/Structure/ 
Processes

There is a significant loss of programme rights or ITV fails to identify and obtain 
the optimal rights packages.

Organisation/Structure/ 
Processes

Organisation/ Structure/ 
Processes

ITV fails to create and own a sufficient number of hit programmes/formats.

ITV fails to invest in, develop or operate effectively international businesses.

Organisation/Structure/ 
Processes

ITV loses a significant volume of personal or sensitive data due to an internal 
breach. 

Technology

Technology

Technology

Technology

Late delivery of new technology platforms, and heavy reliance placed on legacy 
technologies, negatively impacts ITV’s ability to achieve its strategic aims.

Current technological environment and business processes are not sufficient to 
support the growth in Online, Pay and Interactive services.

ITV fails to ensure appropriate business continuity planning and resilience 
within its core systems, processes, platforms and technology infrastructure.

There is a sustained cyber/viral attack causing prolonged system denial or 
major reputational damage.

49

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Vera

Photo by ITV / Rex Features

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Responsibility

.

51

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewPerformance & FinancialsGovernanceStrategy & OperationsResponsibilityDirectors’ ReportOperating Responsibly

 – Setting performance targets 
where feasible and ensuring 
transparency on results;

 – Supporting new and diverse 

talent and improving access to 
the industry; and

 – Recognising and rewarding 

employees’ individual 
contributions and impact on the 
community and environment.

For information demonstrating the 
impact of our Corporate Responsibility 
in the year, the drivers of these 
priorities, and specific aims and 
measures around the strategy, please 
visit our Corporate Responsibility website:
www.itvplc.com/responsibility

Performance summary
We recognise the importance of 
understanding and evaluating the 
impact our Company’s operations have 
on its people, customers, suppliers, 
the community and the environment. 
Below is a brief summary of some of 
our policies, performance indicators, 
achievements and impact in 2012.  
For further details please see the 
Corporate Responsibility website.  

People and diversity
Retaining and attracting talent is 
key to the success of ITV and as such 
it is both a risk and a priority. It is 
therefore imperative that we provide 
rewards and opportunities for work 
and development as well as protection 
from harm and discrimination. By 
making our people feel proud of ITV, 
they are ultimately more engaged and 
committed to working for us.  

Our Corporate Responsibility 
strategy aims to grow our business 
by strengthening stakeholder pride 
and loyalty in ITV, whilst continuing 
to broadcast and operate responsibly.  
Our visibility and reach comes with 
significant responsibility and our 
actions impact the lives of millions 
of viewers and users of our services, 
therefore it is imperative that we 
operate responsibly as a company.  

At a minimum we aim to comply with 
our regulators, fulfil our legal obligations 
and our own policies and procedures.  
However, as well as mitigating risks 
to the business we are also looking 
for opportunities to benefit our wider 
community and contribute to the 
sustainability of the industry for ITV and 
others. We have an internal Corporate 
Responsibility governance structure 
and company wide policies to provide a 
strategic and consistent approach to our 
responsibilities. Specific performance 
targets and indicators are used alongside 
external benchmarking tools to review 
progress. 

Priorities
Our approach to Corporate 
Responsibility is to utilise our position 
in the heart of our communities to 
drive our key priorities:

Responsible reach:

• 

 Utilising ITV’s unique position as a 
regional and national broadcaster 
and the reputation of well-known 
programmes as a vehicle to raise 
awareness and change consumer 
behaviour, through national 
campaigns and regional stories.

Operating responsibly: 
•  Being seen as a responsible industry 
leader by demonstrating the link 
between responsibility and a 
sustainable future. In particular:

 – Utilising external benchmark 

tools to improve ITV’s position 
and working cross-industry to 
share best practice;

Our Access Services team, SignPost, have delivered 
an award winning website – SignedStories.com, 
making books accessible to deaf and hearing 
children.

In 2013’s Workplace Equality Index we remain in the 
top 100 index and feature as the only Broadcaster.

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Stock code: ITV

Health and safety
The Health and Safety (H&S) of 
employees, contractors and visitors 
at ITV is always a high priority. The 
significant loss of human life as the 
result of a major H&S incident has 
been identified as a specific risk to 
the organisation. The H&S team 
continue to use a management 
system that meets the specific 
risk profile of the business which is 
supported by a comprehensive training 
programme and communicated across 
the business. 

Health and safety – performance 
indicators

Lost time accidents 
reported under 
RIDDOR*
Major accidents (as 
defined by RIDDOR)
Fatal accidents

2012

2011

5

3
0

8

2
0

*  As of 6 April 2012, RIDDOR’s over-three-day injury 
reporting requirement changed to over-seven-day 
reporting our figures reflect this change. 

For more detail on ITV’s training and 
new talent programmes, diversity and 
equal opportunities activities, health 
and safety management system and 
implementation visit the Corporate 
Responsibility website.  

Two Tick Disability symbol awarded for the sixth 
year running — demonstrating our commitment 
around Disability in recruitment and people.

This year we were awarded a ‘Big Tick’ by Business 
in the Community for our Work Inspiration 
programme for young people.

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We continue to measure and listen 
to our people through our employee 
survey and employee engagement has 
increased again in 2012 to 88% from 
85% in 2011. 

Diversity in skills, experience and in the 
make-up of our workforce is essential 
to produce creative content and quality 
programmes that appeal to as wide an 
audience as possible. It is in our interest 
to invest in programme making outside 
London and to ensure we proactively 
seek to build an inclusive workforce 
that reflects our potential viewership.

Our diversity policy reflects the 
Equality Act 2010 and aims for equality 
around gender, Marital and Civil 
Partnership, race, religion and belief, 
disability, age, sexual orientation and 
gender reassignment. ITV is recognised 
as a positive employer, holding the 
‘Two-Tick’ disability symbol and 
maintaining its status as the only 
broadcaster in Stonewall’s Top 100 
Workplace Equality Index.

Workplace profile (%)

2012

2011

Ethnic minority 
employees
Employees with a 
disability
Employees aged 
over 50
Lesbian, gay 
and bisexual 
employees

10.8

2.4

16

9.7

9.1

2.9

15

4.9

Percentages based on those who declared relevant 
information (approximately 75% of workforce).

Pictured:
We invest significantly in opportunities and 
development of new talent. 62% of ITV’s 
apprentices who completed their training in 2012 
gained employment with us

ITV Annual Report 2013 - Front.indd   53

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53

06/03/2013   08:48:33

 
 
 
 
 
 
 
Operating Responsibly continued

Customers 
Our key customers are our viewers 
– across various platforms, – our 
advertisers and other broadcasters 
who buy our content.

We seek to maximise audience and 
revenue share from our free-to-air 
business, as laid out in Priority 2 of the 
Transformation Plan. To manage the 
risk and grow our revenue it is essential 
that we understand our viewers, 
meet their expectations and deliver 
maximum value both to them and the 
advertisers. 

All UK programmes comply with the 
Ofcom Broadcasting Code in relation to 
their content and scheduling.

In 2012 Ofcom found 6 breaches of 
the code compared to 12 in 2011. All 
breaches are responded to and where 
breaches reveal shortcomings in our 
editorial or compliance processes we 
will ensure changes are implemented.

We continue to use a formal approach 
to gathering feedback through a 
Vision Panel and regional audience 
panels.  We also have a structured 
viewer feedback process. All queries are 
escalated to the person accountable 
and responded to.

We continue to deliver access services 
across our family of broadcast channels 
beyond the targets set by Ofcom 
for subtitling, signing and audio 
description. For more information 
on our services, targets and how ITV 
has maximised its in-house facility 
SignPost to provide award-winning 
community services, visit the Corporate 
Responsibility website.

suppliers, in particular those with 
whom we work regularly, such as 
suppliers of outsourced services and 
key suppliers of programming and 
broadcasting programme rights. 
Managing supplier relationships is 
a key part of our business strategy 
and is the responsibility of both the 
commissioning and commercial teams 
and our central procurement team.

Access services for ITV
(% of programmes)

Subtitling
Audio description
Signing

2012

90%
10%
5%

2011

98%
19%
6%

Suppliers 
We conduct business with a large 
variety of suppliers and endeavour 
to do business on terms that are 
considered fair and reasonable. To 
ensure we trade responsibly, we 
draw up contracts with suppliers, 
which incorporate industry-standard 
environmental and H&S standards. 
It is in the Company’s best interest 
to ensure we have transparent and 
effective relationships with 

We have a variety of suppliers who are 
key to the business. A number of the 
Company’s major suppliers are involved 
in the broadcast of ITV’s family of 
channels and include Arqiva, SES Astra 
and BT. Other key suppliers include: 
Mace Group, Gerald Eve LLP, Accenture 
and Ericsson. 

Key suppliers of programming and 
broadcasting programme rights include 
ITN, who provide ITV’s national news 
programmes, Fremantle who produce 
Britain’s Got Talent and The X Factor 
for ITV, the Football Association, NBC 
Universal Studios and Arena Television.

Pictured:
Text Santa

Text Santa is also a true example of ‘One ITV’ where 
ITV Broadcast, ITV Studios and colleagues come 
together to build awareness for certain charities and 
inspire social action within our community.

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Charitable giving
As a broadcaster and producer of 
some of the nation’s most popular 
programmes, we recognise the power 
of our brand, our mass audience appeal 
and our ability to champion issues on a 
national level. 

During 2012, our activities have ranged 
from charitable giving to donations for 
specific programmes and campaigns. 
In all, ITV has contributed £1.7 million in 
cash (2011: £1.5 million) and £3.3 million 
in kind (2011: £3.4 million). 

In 2012, we have used our ability to 
engage viewers to help to create 
visibility, loyalty and profile for a 
selected number of charities who we 
work in partnership with. This helped to 
raise over £10.5 million for independent 
charities, through our call to action 
campaigns such as Text Santa, which 
we launched in 2011 , and Soccer Aid. 
Text Santa is also a true example of ‘One 
ITV’ where ITV Broadcast, ITV Studios 
and colleagues come together to build 

Environmental performance indicators 1

awareness for certain charities and 
inspire social action within our local 
communities. 

More information on activity within 
the community, charitable giving, 
donations raised and the organisations 
which we support can be found 
on our Corporate Responsibility 
website.

It is the Company’s policy not to make 
cash contributions to any political 
party. However, within the normal 
activities of the Group’s national and 
regional news-gathering operations 
there may be occasions when an 
activity may fall within the broader 
definition of ‘political expenditure’ 
contained within the Companies Act 
2006. Shareholder authority for such 
expenditure was given at the 2011 
Annual General Meeting. However, 
during 2012 the Group made no 
payments falling within this definition 
(2011: nil).

Environment 
Our offices and productions have a direct 
impact on the environment through 
energy consumption, water use and 
waste production. We are also indirectly 
responsible for the environmental 
impacts of commissioned programmes, 
and of the suppliers that provide us with 
goods and services.

In compliance with the Government’s 
Carbon Reduction Commitment Energy 
Efficiency Scheme we are committed 
to reducing our environmental 
footprint. Year on year our 
environmental performance indicators 
have improved, except for our C02 
emissions from business travel which 
has increased as we have become a 
more international business.

Our aim is to responsibly work towards 
a more sustainable future, reducing cost 
and building our brand reputation in 
this area. Our Environmental policy and 
plans on how we are working to achieve 
our aim can be found on the Corporate 
Responsibility website. 

Total CO2 emissions from business travel 
(tonnes)
Total CO2 emissions (tonnes) 2
Total waste (tonnes)
Total waste recycled
Total water use (m3)

2012

2011

2010

2009

7,884
36,748
1,256
72%
60,502

4,921
43,051
1,724
85%
81,891

5,774
44,427
1,807
60%
87,017

6,831
46,383
2,195
65%
86,656

1 

2 

UK only, assistance with data completion by Utilyx Ltd (independent energy consultants).
Calculated in accordance with the WRI/WBCSD Greenhouse Gas Protocol methodology.

Visit the Corporate 
Responsibility website @  
www.itvplc.com/
responsibility 

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Dancing On Ice

Photo by ITV/Rex Features

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Governance

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22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewPerformance & FinancialsResponsibilityGovernanceStrategy & OperationsDirectors’ ReportBoard of Directors

1

2

3

4

 Archie Norman

Chairman

 Adam Crozier

Chief Executive

 Ian Griffiths
Group Finance Director

 Mike Clasper CBE
Senior Independent Director

Appointment to the Board 
1 January 2010

Appointment to the Board 
26 April 2010

Appointment to the Board 
9 September 2008

Appointment to the Board 
3 January 2006

Age 58

Age 49

Age 46

Age 59

Committee membership 
General Purpose 

Committee membership 
General Purpose

Committee membership 
Audit, Nomination, Remuneration

Key areas of prior experience
Business turnaround and change 
management

Key areas of prior experience
Corporate finance and financial 
restructuring

Key areas of prior experience
Business services, logistics and risk 
management

External appointments
•  Non-executive director of G4S 

External appointments
None

plc (2013)

Previous experience
•  Non-executive director of 

Debenhams plc (2006–2012)
•  Group Chief Executive, Royal 
Mail Group (2003–2010)
•  Non-executive director of 
Camelot Group plc (2007–
2010)

•  Chief Executive of the Football  
Association (2000–2002)
•  Joined Saatchi & Saatchi 

Advertising in 1988, Joint Chief 
Executive (1995–1998)

Previous experience
•  Group Finance Director of 
Emap plc (2005–2008)
•  Senior Finance roles held 
within Emap plc including 
director of financial control 
(2000–2005) and head of 
finance at Emap Business 
Communications (1995–2000)

•  Manager in audit and 

corporate finance, Ernst & 
Young (1988–1994)

External appointments
•  Chairman of Which? Ltd (2008)
•  Governor of RSC (2011) 
Previous experience
•  Chairman of HM Revenue & 
Customs (2008–2012)

•  Member of the Investor Board 
of EMI Group (2007–2008)
•  Operational managing director 

of Terra Firma (2008)
•  Member of the National 

Employment Panel (2006–
2008)

•  Founder member of the 

Corporate Leaders Group on 
Climate Change

•  Chief executive of BAA plc 
(2003–2006), deputy chief 
executive of BAA plc (2001–
2003)

•  President of Global Home Care, 
Procter & Gamble (1999–2001)
•  Chairman of the West London 
Consortium (2006–2011) 

Committee membership 
Nomination (Chairman), 
Remuneration

Key areas of prior experience
Business turnaround, consumer 
marketing, international business 
and corporate finance

External appointments
•  Director of Target Ltd (2011)
•  Adviser to Wesfarmers Limited 

(2009)

•  Director of Coles Group (2007)
•  Founder, Aurigo Management 

Partners LLP (2006)

•  Senior Adviser to Lazard (2003)
•  Governor, National Institute of 
Economic and Social Research 
(1997)

Previous experience
•  Chairman, HSS Hire Services 

Group (2007 - 2012)
•  Chairman, Energis  
(2002–2005)

•  Shadow Secretary of State for 
Department of Environment, 
Transport and the Regions 
(2000–2001), Shadow Minister 
for Europe (1999–2000), 
Chief Executive and Deputy 
Chairman of the Conservative 
Party (1998–1999), Member 
of Parliament (1997–2005 
Founder, Policy Exchange 
(2001)

•  Chief Executive (1991–1996) 
and Chairman (1996–2000), 
ASDA Group plc

•  Finance Director, Kingfisher plc  

(1986–1991)

•  Chairman, Chartwell Land plc  

(1987–1991)

•  Non-executive director of 
British Rail (1992–1994), 
Railtrack plc (1994–2000), and  
Geest plc (1988–1991)
 Partner, McKinsey and Co 
(1979–1986)

• 

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6

7

8

 Roger Faxon

Non-executive Director

 Andy Haste

Non-executive Director

Appointment to the Board 
31 October 2012

Appointment to the Board 
11 August 2008

Age 64

Age 51

Committee membership 
Audit, Nomination, Remuneration 
(Chairman)

Key areas of prior experience
International and emerging 
markets, change management, 
restructuring and business 
turnaround

External appointments
•  Senior Independent Deputy 
Chairman, Council of Lloyd’s 
(2012)

Previous experience
•  Group Chief Executive of RSA 
Insurance Group plc (2003–
2011)

•  Chief Executive of AXA Sun Life 

plc (1999–2003)

•  Director of AXA UK plc (life and 

pensions) (1999–2003)

•  President and CEO, GE Capital 
Global Consumer Finance UK, 
Western Europe and Eastern 
Europe (1998–1999)
•  CEO, GE Capital Global 
Consumer Finance UK 
(1996–1998)
  President of National 
Westminster Bank US 
Consumer Credit Business 
(1995–1996), senior vice-
president and head of US 
Consumer Loan Products 
Division (1992–1995)

• 

Committee membership 
Nomination

Key areas of prior experience
Broad commercial, digital 
and media rights experience, 
development of business strategy 
and finance

External appointments
•  Director of EMI Global Group 

(2011)

•  Director of The John Hopkins 

University

•  Director of the Songwriters 

Hall of Fame

Previous experience
•  Chief Executive Officer of EMI 
Group Limited (2010–2012)

•  Chairman and CEO of EMI 

Music Publishing (2007–2010)

•  Director of EMI Group Plc 

(2002–2008)

•  1994 to 2007 various roles 
at EMI including Senior VP, 
Business Development and 
Strategy; President of EMI 
Music Publishing

•  Prior to 1994 held finance, 
operations and general 
management positions with 
Sotheby’s, Lucas Films, Tri-
Star and Columbia Pictures. 
Overseas appointments 
at Music Choice (Digital 
Cable Radio) (chairman of 
Remuneration Committee), 
the American Society of 
Composers and Authors and 
Lancit Media Entertainment 
Ltd in the US, Chairman of VIVA 
Television in Germany and a 
director of Channel V Networks 
in Asia

 Dame Lucy Neville-

Rolfe DBE, CMG
Non-executive Director

Appointment to the Board 
3 September 2010

Age 60

Committee membership 
Nomination

Key areas of prior experience
International retail, 
communications, legal and 
regulatory issues

External appointments
•  Member, PwC Advisory Board 

(2013) 

 John Ormerod
Non-executive Director

Appointment to the Board 
18 January 2008

Age 64

Committee membership 
Audit (Chairman), Nomination, 
Remuneration

Key areas of prior experience
Financial experience, developing 
strategy and growth

External appointments
•  Non-executive Chairman of 

Tribal Group plc (2010, director 
from 2009)

•  President, Euro Commerce, 

•  Non-executive director and 

Brussels (2012)

•  Member of the Coalition 

Government’s Efficiency and 
Reform Board (2010)
•  Member of China-Britain 

• 

Business Council (2007), UK-
India Business Council (2008) 
 Member of UK Trade and 
Investment Strategic Advisory 
Group (2011)

•  Governor, London Business 

School

Previous experience
•  Non-executive director, The 
Carbon Trust (2008-2013) 
•  Executive Director, Corporate 
and Legal Affairs, Tesco plc 
(2006–2013)

•  Deputy Chair, British Retail 
Consortium (1998–2012)
•  Chairman, Dobbies Garden 
Centres (2007–2011) 

•  Group Director of Corporate 
Affairs (1997–2006) and 
Company Secretary (2004–
2006), Tesco plc

•  Director of Deregulation 

Unit, BIS and Cabinet Office 
(1995–1997) 

•  Member of Prime Minister’s 
Policy Unit (1992–1994)
•  Ministry of Agriculture, 

Fisheries and Food (1973–1992)

chairman of audit committee 
of Gemalto NV (2006) and 
Computacenter plc (2006)

Previous experience
•  Senior independent director 

and chairman of audit 
committee at Misys plc 
(2005–2012)

•  Trustee of the Design Museum 

(2006–2012)

•  Non-executive director and 
chairman of Merlin Claims 
Services Holdings Limited 
(2007–2010)

•  Non-executive director of 

Negative Equity Protection 
Holdings Limited (2007–2009), 
Millen Group Limited (2007–
2009) and BMS Associates 
Limited (2004–2008)

•  Member of audit and retail risk 
control committees and HBOS 
plc (2005–2008)

•  Trustee of The Roundhouse 

Trust (2003–2008)

•  Chairman of Walbrook Group  

(2004–2007)

•  Chairman of audit committee, 

Transport for London 
(2004–2006)

•  Practice senior partner, 

London, Deloitte & Touche 
(2002–2004)

•  Regional managing partner, 
UK and Ireland and senior 
partner, UK, Arthur Andersen 
(2001–2002)

•  Held various positions within  
Arthur Andersen from 1970

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1

2

3

1  Paul Dale
Chief Technology Officer

2  Andy Doyle
Group HR Director

Appointed
January 2011
Age 43
Previous experience
Paul joined ITV in 2011 having spent two years 
in Malaysia as Chief Technology Officer of 
Astro, Asia’s leading PayTV operator and cross 
media company. Prior to Astro Paul was Future 
Media and Technology Controller for BBC 
Vision and has held several roles during his 9 
years at BSkyB including Technology Director 
and Development and Operations Director.

Appointed
January 2009
Age 45
Previous experience
Andy became Group HR Director in 2009, 
having joined ITV as HR Operations Director  
in 2007. Prior to joining ITV, Andy was HR 
Director of Morrison plc and held a series of 
HR and general management roles  
in organisations experiencing significant 
change, including UNITE Group and Tricon 
Restaurants International.

3  Mary Fagan
Group Communications and  
Corporate Affairs Director

Appointed
January 2011
Age 55
Previous experience
Mary joined ITV from the Royal Mail Group, 
where she was Corporate and Government 
Affairs Director from December 2003. A senior 
City and Business journalist with more than 20 
years’ experience, Mary’s previous roles included 
Deputy City Editor of the Sunday Telegraph, 
Industrial Correspondent for the Independent 
and City Reporter at the Evening Standard.

4

5

4  Peter Fincham
Director of Television, Channels and Online

5  Andrew Garard
Group Legal Director and Company Secretary

Appointed
May 2008
Age 56
Previous experience
Peter joined ITV from the BBC where he was 
Controller of BBC One. He began his career 
in broadcasting at independent production 
company, Talkback Productions, where he 
became Managing Director in 1986. In 2001 
Talkback Productions was sold to Fremantle 
Media and in 2003 Peter became Chief 
Executive of the newly merged company 
TalkbackThames.

Appointed
November 2007
Age 46
Previous experience
Andrew joined ITV as Group Legal Director 
in 2007 and took on the additional role of 
Company Secretary in 2009. Previously Andrew 
was a Partner in the corporate department of 
LeBoeuf Lamb’s London office. Prior to joining 
LeBoeuf Lamb, Andrew was Group General 
Counsel and Company Secretary at Cable & 
Wireless PLC where he was a member of the 
Group Executive responsible for Global Legal. 
Prior to that he was Global Head of Legal and 
Deputy General Counsel of Reuters Group Plc in 
the UK, and before that, General Counsel Asia.

60

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernance6

7

8

6  Fru Hazlitt
Managing Director, Commercial,  
Online and Interactive

Appointed
August 2010
Age 49
Previous experience
Prior to joining ITV, Fru was Chief Executive  
of GCap Media Plc until it was sold to Global 
Radio in 2008. Her previous positions include 
Chief Executive of Virgin Radio, Managing 
Director of Yahoo UK and European Commercial 
Director of Yahoo Europe. 

7  Kevin Lygo
Managing Director, ITV Studios

Appointed
August 2010
Age 57
Previous experience
Before joining ITV Kevin spent much of his 
career at Channel 4 most recently as Director 
of Television and Content which included 
responsibility for Channel 4 Group’s portfolio of 
channels. Kevin’s previous roles include Director 
of Programmes at Channel 5 as well as a number 
of positions at the BBC, including Head of 
Independent Commissioning for Entertainment. 

8  Simon Pitts
Director of Strategy and Transformation

Appointed
January 2011
Age 37
Previous experience
Simon joined ITV in 2000 and has held roles in 
ITV’s Public Affairs, Regulatory and New Media 
departments before joining the Strategy Team 
in 2007. He was promoted into his current role 
in January 2011, the main focus of which is to 
manage ITV’s five year Transformation Plan 
and run SDN, ITV’s digital multiplex business. 
Prior to ITV, Simon worked in the European 
Parliament in Brussels where he specialised in 
media issues.

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22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewPerformance & FinancialsResponsibilityGovernanceStrategy & OperationsDirectors’ ReportChairman’s Governance Statement

Dear Shareholder,
The Board of ITV believes that corporate governance is
important in ensuring its effectiveness. It has an established 
framework of policies and processes that are regularly 
reviewed against developments in the legislative, regulatory 
and governance landscape.

This governance report comprises the following sections:

•  How the Board works

•  Effectiveness

•  Accountability

•  Relations with shareholders

•  Audit Committee Report

•  Remuneration Report

The role of the Board
The Board’s main role is to work with the executive team, 
providing support and advice to complement and enhance 
the work undertaken. The Board consistently challenges 
processes, plans and actions in order to promote continuous 
and sustained improvement across the business. 

The UK Corporate Governance Code
As a listed company, ITV is required to report on how it has 
complied with the principles of governance set out in The UK 
Corporate Governance Code 2010 (the Code).

I am pleased to report that ITV has complied with the 
provisions of the Code throughout the year ended  
31 December 2012. 

Archie Norman
Chairman
27 February 2013

The Board believes that 
Corporate Governance is 
important in ensuring its 
effectiveness. 

Corporate Website
We maintain a corporate website at www.itvplc.com 
containing a wide range of information for institutional and 
private investors including:

•  Latest news and  press releases

•  Annual reports and investor presentations

•  Governance documents

Further information for shareholders is set out on pages  
157 to 159.

62

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How the Board works
Our role
The Board as a whole is collectively responsible for delivering 
the long-term success of the Company by:

•  providing entrepreneurial leadership within a framework 
of prudent and effective controls which enable risk to be 
assessed and managed;

•  supporting the executive team to formulate and execute 

the Company’s long-term objectives and strategy, 
ensuring that the necessary financial and other resources 
are in place for the Company to meet its objectives, and 
reviewing management performance; and

•  setting the Company’s values and standards and ensuring 
that its obligations to its shareholders and others are 
understood and met.

•  Board members and Management Board members

•  Chairman and non-executive Directors (the Chief 

Executive is sometimes invited to attend)

•  Senior Independent Director and non-executive Directors 

(without the Chairman present)

What we have done in 2012
Some of the things the Board has focused on during 2012 
include:

 UK and international content strategy
 Pay strategy 
 Further review of news strategy
 Rebrand
 Succession planning
 Governance and board performance

There is a schedule of specific matters reserved to the Board 
for decision which is available on our website at www.itvplc.
com/about/governance.

Plans for 2013
Some of the things the Board is planning for 2013 include:

 Broadcast strategy
 Risk appetite, profile and mitigation
 Five year plan review

Board Composition

Executive

25%

Non-executive

75%

Read more on Diversity  
Pages 52, 53 and 67.

Our meetings
The number of meetings held during the year and 
attendance of Directors is set out in the table on page 
65. The Board agrees an annual schedule of matters it 
wishes to consider at each of its meetings and those of its 
committees. The schedule ensures that all relevant matters 
for the Board are considered and receive appropriate 
attention. Meetings are normally held at one of the London 
sites and at least once a year they are held at one of the 
regional or international offices. In 2012 the Board met 
colleagues in Manchester where they were able to see the 
developments at Media City. 

Board meetings are structured around the following areas:

•  Operational and functional updates

•  Financial updates

•  Strategy and risk

•  Progress against Transformation Plan priorities

•  Other reporting and items for approval

•  Feedback from committees

Senior executives and other colleagues are regularly invited 
to attend meetings for specific items. In addition to formal 
Board and Committee meetings, meetings take place 
between:

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Our Governance structure

Board
Chairman, two Executive Directors, five non-executive Directors

Management Board
Senior executives of Group functions 
and divisional businesses 

General Purpose 
Committee
Executive Directors

Divisional Boards
Studios Board and Broadcast Board 
Executive Directors and senior 
executives of divisional businesses

Disclosure Committee
Executive Directors and other 
senior management

Remuneration Committee
Chairman and three non-executive 
Directors

Audit Committee
Three non-executive Directors

Nomination Committee
Chairman and non-executive 
Directors

The diagram above shows ITV’s governance structure.

Details of membership of the Management Board can be 
found on pages 60  and 61. 

The Board has approved a formal framework for the 
approval of expenditure within the Company around this 
governance framework.

Who is on our Board and how we work as a team
Composition and appointments
Details of Board membership during 2012 is set out in the 
table on page 65. 

In October 2012 the Board appointed Roger Faxon as a 
non-executive Director. Roger was selected from a number 
of potential candidates. The Board felt that Roger’s wealth 
of experience in the adaptation of media and rights 
management business to the digital world would be an 
asset to the Board and assist with the execution of the 
Transformation Plan. Executive search firm, JCA Group, were 
engaged to assist with the rigorous selection process. JCA 
Group have no other connection with ITV.

Mike Clasper completed seven years as a non-executive 
Director in January 2013 and has been asked by the Board to 
continue in this position for a further twelve month period.

Archie Norman has served as Chairman of ITV for three years 
and the Board  has agreed that he should serve a further 
three year term as Chairman.

As recommended by the Code, there will be resolutions to 
re-elect each of the Directors at the AGM in May 2013.

Non-executive Directors are expected to commit  at least 
18 to 20 days per annum to the Company and the Board is 
satisfied that each of the non-executive Directors commits 
sufficient time to the business of the Company. An outline 
of the terms of engagement for the non-executive Directors 
can be found on our website at www.itvplc.com/about/
governance.

Skills and experience
Biographical details, including prior experience, for each of 
the Directors are set out on pages 58 and 59.

There are job descriptions in place for each of the Chairman, 
the Chief Executive, and the Senior Independent Director 
which have been agreed by the Board.

64

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceThe Board is still of the view that the non-executive Directors are independent in both character and judgement. They 
constructively challenge and help develop proposals on strategy, scrutinise the performance of management in meeting 
agreed goals and objectives and monitor the reporting of performance.

The Board works well together bringing strong, independent, balanced judgement, knowledge, and experience to the 
Board’s deliberations. Each non-executive Director has appropriate skills and experience that their views carry significant 
weight in the Board’s decision making.

Board and Committee membership and attendance at meetings in 2012 
Scheduled meetings shown in black and ad hoc meetings shown in orange.

Mike Clasper
Adam Crozier
Roger Faxon
Ian Griffiths
Andy Haste
Lucy Neville-Rolfe
Archie Norman
John Ormerod

Status

Independent  SID
Executive
Independent 
Executive
Independent
Independent
Independent Chairman
Independent

Board 

Nomination 
Committee

Remuneration 
Committee

Audit 
Committee

Date of 
appointment 
to the Board

3 January 2006
26 April 2010
31 October 2012
9 September 2008
11 August 2008
3 September 2010
1 January 2010
18 January 2008

9

1
1
9
9
1
1 0
1
9
1
9
9 0
1
9
1
9

1

1
–
1
–
1
1
1
1

2
2
– 
2
–
2
2
2
1

4 3
4 3
–
–
–
–
–
–
4 3
–
–
4
1
4 3

4 4
4 4
– –
– –
– –
4 4
– –
– –
4 4

Notes:
1 

Roger Faxon joined the Board on 31 October 2012. 8 of the 9 scheduled Board meetings were held prior to his appointment.

Board Committees
The Board has delegated certain responsibilities to its 
committees. The terms of reference for each committee 
are reviewed annually and the current versions are available 
on the Company’s website at www.itvplc.com/about/
governance.

Audit Committee: see the Audit Committee Report on  
page 70.

Remuneration Committee: see the Remuneration Report 
on page 75.

Nomination Committee: the Committee is composed of 
the non-executive Directors.

The role of the Nomination Committee is to:

•  review the structure, size, and composition of the Board, 

including skills, knowledge and experience;

• 

identify and nominate for board approval candidates to 
fill Board vacancies;

•  consider succession planning for Directors and other 

senior executives; and

•  consider and review any conflicts of interest that may be 

reported by the Directors.

In addition to considering matters under its terms of 
reference, the Committee considered candidates for a 
non-executive Director appointment. The Committee also 
reviewed a detailed succession planning framework and 
undertook an annual review of conflicts of interest.

Full details of attendance at Committee meetings can be 
found in the table above.

General Purpose Committee: the Committee is composed 
of the Executive Directors. The Committee meets as 
required to conduct the Company’s business within the 
clearly defined limits delegated by the Board and subject to 
those matters reserved to the Board.

Disclosure Committee: the Committee is composed of 
members of the senior management team. The function of 
the Committee, in accordance with the Company’s Inside 
Information Policy, is to ensure compliance with continuing 
obligations under the Disclosure and Transparency Rules and 
the Listing Rules.

65

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Effectiveness
Evaluation
The Board has established a process for the annual 
evaluation of the performance of the Board, its committees, 
and individual Directors. The Directors are made aware 
on appointment that their performance will be subject 
to an annual evaluation and that a Director would not be 
put up for re-election at an AGM unless the Chairman has 
decided that they continue to perform effectively and show 
commitment to the role.

How the evaluation process works
The evaluation of Directors focuses on processes, roles and 
responsibilities, culture, balance of skills and experience, 
diversity and how the Board works together. In particular, 
the evaluation focuses on how effective the Directors 
are in assisting the executive team in achievement of the 
Transformation Plan.  

In 2012 the Board engaged YSC, a global firm of business 
psychologists, to conduct a detailed board development 
review. YSC conducted a series of interviews with Directors 
and senior Executives, reviewed key Board papers and 
attended several Board and Committee meetings, both 
formal and informal. A detailed report was considered at 
the Board meeting in January 2013 and further work will be 
undertaken over the next few months to  build on this work 
and create a Board development plan.

Succession planning and diversity
Board tenure
All Directors are required by the Company’s Articles of 
Association to be elected by shareholders at the first AGM 
following their appointment by the Board. Subsequently, all 
Directors are subject to re-election by shareholders at least 
every three years. However, as recommended by the Code, 
all Directors will be submitted for re-election at the AGM in 
2013.

66

The chart below shows the current balance of the Board.

Board Tenure

0–2 years

12.5%

2–4 years

37.5%

4–7 years

50%

Succession planning
The Board has agreed a succession planning framework to 
ensure that:

•  board tenure is appropriate and encourages fresh thinking 

and new ideas;

•  the Board is sufficiently diverse but most importantly has 
the appropriate mix of generalist and specialist skills; and

•  non-executive Directors have the appropriate level of 
independence, from the executive and each other.

When planning succession within the Company 
consideration is given to emergency cover together with 
medium and long-term succession. There is particular 
emphasis on growing the internal leadership pipeline 
through the launch of the following key programmes:

•  Executive Development Programme for next generation 
potential board successors giving them an opportunity to 
develop their management potential and gain a greater 
understanding of the business

•  Developing Future Leaders Programme for delegates 

selected from across the business identified as a result 
of the performance review process. Content includes 
understanding what it means to be a leader at ITV, how 
to manage performance effectively, coaching skills and 
change management

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernance•  Graduate Programme launched in September 2012

•  Apprentice Programme launched in November 2012

A comprehensive portfolio of development courses and 
workshops for all colleagues which address common 
development needs is in place.

Diversity
The Board is proud of the diversity within ITV as a whole. 
Diversity within the organisation is  integral to achieving our 
business aims. Reflecting the demographics of our customers 
assists in understanding their needs and ensuring that our 
brand, services and products have relevance and a wide appeal.

The Company’s aim is to reflect UK demographics both 
representationally within the organisation and on-screen. 
Year-on-year progress has been achieved in working towards 
this target. Key activity in 2012 included:

•  Awareness training for line managers, supervisors and 

programme makers

•  Sustaining programme portrayal monitoring across 80% 

of our programmes

•  Positive action writers scheme to attract and retain 

The Board recognises that diversity in board composition 
is important in ensuring its effectiveness and considers 
diversity to extend beyond gender alone to incorporate 
executive and other experience. When considering 
new appointments it is the Board’s policy to give equal 
consideration to these factors.

Induction and continuing professional development
The Company has a policy and programme for induction 
and continuing professional development of Directors. On 
appointment, each Director takes part in a comprehensive 
induction programme where they:

•  receive information about the Group in the form of 

presentations by executives from all parts of the business 
and on the regulatory environment;

•  meet representatives of the Company’s key advisers;

•  receive information about the role of the Board and the 
matters reserved for its decision, the terms of reference 
and membership of board committees and the powers 
delegated to those committees;

•  receive information about the Company’s corporate 
governance practices and procedures and the latest 
financial information about the Group; and

minority talent

•  are advised of their legal and other duties and obligations 

•  Workshops across the country to support future 

generations of diverse talent from BAME (Black, Asian, 
Minority Ethnics) and individuals with disabilities

The Company is a member of a number of national and 
sector specific equality and diversity organisations. In 
addition, a number of joint industry-wide activities have 
been undertaken including a senior diversity mentoring 
programme and Equality Act workshop for independent 
programme suppliers. The Company is recognised as a 
positive employer and holds the ‘two-tick’ disability symbol.

as a director of a listed company.

This is supplemented by visits to key locations, including 
studios and regional sites, and meetings with key senior 
executives and with major shareholders where appropriate.

The key stages of the induction programme are:

Stage one

Matters covered

Provision of documents

Duties of a Director, board 
procedures, board and strategy 
papers and corporate governance

The table below sets out diversity data for ITV including the 
ITV Senior Leadership Team (SLT) which comprises the top 
140 executives.

Stage two
Meeting with CEO and Group 
Finance Director

Matters covered
Business overview, current trading 
and key commercial issues

Average age
Average service (years)
Male
Female
BAME
Declared Disability

SLT 
2012

Other
2012

45
9.3
62%
38%

37
7.5
48%
52%
9.71% 10.80%
2.42%
1.36%

SLT
2011

44
8.0
64%
36%
8%
1%

Other
2011

37
7.8
51%
49%
9%
2%

Meetings with non-executive 
Directors

Open discussion forums

Meetings with Management 
Board members and other 
senior executives

Stage three
Site visits

Commercial issues and projects

Matters covered
Understanding of the business 
and operations

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During their period in office, the Directors are continually 
updated on the Group’s businesses and the competitive and 
regulatory environments in which they operate. This is done 
through:

Risk management
Details of our High Impact Low Likelihood (HILL) and 
strategic risks and our approach to risk management are set 
out on pages 48 and 49.

•  updates and papers which cover changes affecting the 

Group and the market in which it operates; 

•  meetings with senior executives across the Group and key 

advisers;

•  regular updates on changes to the legal and governance 
requirements of the Group and in relation to their own 
position as Directors; and

•  presentations given at board and committee meetings 

on business matters and technical update sessions from 
external advisers where appropriate.

As part of their professional development Executive 
Directors may accept external appointments as non-
executive directors of other companies and retain any 
related fees paid to them. Details of fees received by 
Executive Directors during 2012 can be found in the 
Remuneration Report on  84.

Conflicts of interest
The Board has delegated the authorisation of conflicts to 
the Nomination Committee and has adopted a Conflicts of 
Interest Policy.

The Board has considered in detail the current external 
appointments of the Directors which may give rise to a 
situational conflict and has authorised potential conflicts 
where appropriate.

This authorisation can be reviewed at any time but will 
always be subject to annual review. The Board is confident 
that these procedures operate effectively.

Insurance and indemnities
The Company maintains liability insurance for its directors 
and officers which is renewed on an annual basis. The 
Company has also entered into deeds of indemnity with 
its directors. A copy of the indemnity can be found on our 
website at www.itvplc.com/about/governance.

Accountability
The Board periodically reviews material internal controls 
including financial, operational, and compliance controls and 
risk management systems.

Internal Control
The Board has conducted a review of the effectiveness of 
the Group’s systems of internal controls for the year ended 
31 December 2012. In the opinion of the Board, the Company 
has complied with the internal control requirements of the 
Code throughout the year, maintaining an ongoing process 
for identifying, evaluating, and minimising risk. Further 
information is set out in the Audit Committee Report on 
page 73.

Going Concern
The going concern statement is set out on page 102.

Relations with shareholders
The Board attaches a high priority to effective 
communication with shareholders and has regular and 
open dialogue with our institutional investors. The Board 
believes that continued engagement with our shareholders 
is beneficial to both ITV and its stakeholders as it helps 
to build a greater understanding of investors’ views, 
opinions and concerns.  Adam Crozier, Ian Griffiths and 
our investor relations team meet with many institutional 
investors throughout the year to keep them updated on 
the Company’s performance and the Transformation 
Plan. These range from one-to-one meetings to group 
presentations including the Full year and Interim results and 
the AGM. Specifically, following the Full year and Interim 
results one-to-one meetings are held with our largest 
institutional investors.

The Chairman responds to shareholder queries and holds 
meetings where appropriate.

The Company maintains a programme of engagement 
with the investment community, including the results 
presentations, briefings to brokers and other sales forces 
and attendance at a number of investor conferences. 
Presentations given to the investment community are 
available to download from our website at www.itvplc.com/
investors.

We regularly seek feedback on the perception of the 
Company amongst shareholders and the investor 
community more broadly via our corporate brokers. Investor 
comments are fed back to the Board and its committees 
regularly.

68

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceThe Company considers annually whether it is appropriate to 
commission an investor audit. No audit was undertaken 
in 2012.

Private shareholders represent more than 95% of our 
shareholders holding 3.29% of our shares. We encourage 
shareholders to register their email addresses to receive 
information from us in a timely manner. 

Annual General Meeting (AGM)
The AGM for 2013 will be held on 15 May 2013 (further 
details can be found on page 90). The Notice of Meeting 
sets out the resolutions being proposed. The Notice, 
together with any related documents, is made available 
to shareholders at www.itvplc.com/investors/annual-
general-meeting, or is mailed to them, if they have elected 
to receive hard copies, at least 20 working days before the 
meeting. Last year all resolutions were passed with votes 
ranging from 90.03% to 100%.

The meeting is normally attended by approximately 
200 shareholders. Shareholders are invited to meet the 
Directors prior to and after the formal proceedings. At the 
meeting the Chairman and Chief Executive will review the 
Group’s current trading which is followed by a question and 
answer session. Separate resolutions are proposed on each 
substantially separate issue and all resolutions are taken on 
a poll. The level of votes lodged on each resolution is made 
available on a regulatory information service and on the 
Company’s website at www.itvplc.com as soon as possible 
after the meeting.

Shareholders who are not able to attend the meeting can 
vote online in advance at www.itvplc.com or by completing 
and returning a form of proxy.

Save in exceptional circumstances, all members of the Board 
will attend the AGM.

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Dear Shareholder,
On the following pages we set out the Audit Committee’s
Report for 2012. The report comprises four sections:

•  How the Committee works

•  What we focused on in 2012

• 

Internal controls

•  Our auditors

Our principal aims have been to ensure the integrity of the 
financial information provided to our stakeholders and 
to assist the Board to monitor and evaluate the internal 
control environment. Strong and effective risk management 
and control procedures underpin our ability to execute our 
Transformation Plan and implement our strategy. 

In 2012, the Committee has sought to widen its focus to 
include new and emerging risk areas such as mergers and 
acquisitions and the implementation of new technologies, 
which will underpin future performance. 

There is considerable debate around the role of audit 
committees which we welcome, follow with interest and in 
which we participate where relevant. We continue to seek 
to improve our report on the activity of this Committee 
to give shareholders a clearer picture of the key issues we 
consider and how we discharge our responsibilities. We are 
open to feedback and dialogue with shareholders on audit 
committee topics.

The FRC released its Guidance for Audit Committees in 
September 2012 which is designed to provide guidance 
to company boards in making suitable arrangements for 
audit committees. We have reviewed this guidance and are 
supportive of its aims to enhance disclosure and increase 
investor confidence in the audit process and integrity of 
company accounts. 

70

Strong and effective risk 
management and control 
procedures underpin our ability to 
execute our Transformation Plan 
and implement our strategy.

Who is on the Committee

The Committee is composed entirely of non-executive 
Directors. The current members are:

•  John Ormerod (Chairman)

•  Mike Clasper

•  Andy Haste

Full details of attendance at Committee meetings can 
be found in the table on page 65.

Consistent with these aims, in 2012 the Committee 
conducted a tender for audit services. We compared the 
quality and  effectiveness of audit services offered and 
examined the qualifications, independence and expertise 
of the firms under consideration. The tender process 
is described on page 72. Whilst we do not propose to 
change firm, the tender has been a valuable exercise. It 
has generated changes in the audit approach that reflect 
the changes in our business linked more explicitly to the 
Transformation Plan and changing media landscape. Those 
changes include greater depth in international coverage 
and increased use of technology and any early focus on new 
revenue streams.  These changes are all designed to support 
a robust audit and provide clear relevant feedback to the 
Committee.

John Ormerod
Chairman, Audit Committee
27 February 2013

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceWhat is our role?
The role of the Committee includes to:

•  monitor the integrity of the published financial 

information of the Company;

•  review and report to the Board on the significant financial 
reporting issues and judgements made in connection with 
the preparation of the Company’s financial statements 
(having regard to matters communicated by the auditor), 
interim reports, preliminary announcements and related 
formal statements;

•  review the effectiveness of the internal control and risk 

management systems;

•  review the arrangements for employees to raise concerns, 

in confidence, about possible wrongdoing in financial 
reporting or other matters;

•  monitor and review the effectiveness of the internal audit 

function;

•  review the quality and effectiveness of the external audit 
and the procedures and controls designed to ensure 
auditor independence; and

•  consider and make recommendations to the Board 
in relation to the appointment, reappointment, 
replacement, and remuneration of the Company’s 
external auditor.

The Committees terms of reference can be accessed on the 
Company’s website at www.itvplc.com/about/governance.

How the Committee works
The Committee members have a wide range of business 
and financial experience between them which enables 
the Committee to fulfil its terms of reference in a robust 
and independent manner. The Committee considers that 
John Ormerod has recent and relevant financial experience 
for the purposes of the Code. Biographical details of the 
members of the Committee, including their qualifications 
and experience, are set out on pages 58 and 59.

Members of the Management Board and other senior 
management regularly attend meetings at the invitation 
of the Chairman of the Committee together with the Head 
of Internal Audit (Deloitte) and the external auditor (KPMG). 
The Committee as a whole meets privately with the internal 
and external auditors prior to meetings on a regular basis.

In addition, throughout the year the Chairman of the 
Committee meets informally and has open lines of 
communication with the Group Finance Director, Head of 
Internal Audit and the senior engagement team from the 
external auditors. This group generally meets ahead of each 
full Audit Committee meeting to prepare and identify key 
areas for consideration by the Committee.

The Committee works to a structured programme of 
activities with agenda items focused to coincide with key 
events of the annual financial reporting cycle, together with 
standing items that the Committee is required to consider 
regularly under its terms of reference. The agenda changes 
to respond to key issues and plans in ITV and the results of 
the Committee’s work are reported to the Board.

The Committee works principally from a risk based agenda 
by reviewing presentations and reports from management, 
internal audit and external audit. The Committee raises 
questions and, where appropriate, challenges information in 
these reports and communicates its views to the Board. The 
Committee members also meet informally with members of 
the management team.

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What we focused on in 2012
The Committee receives detailed reports on all key 
judgements and continues to challenge auditor 
independence and fees.

Some of the key issues we considered during the year include:

•  Financial reporting: the Committee reviewed the 

financial information published by the Company, including 
the annual financial statements and interim financial 
report. To assist its review the Committee received 
reports from management and from the auditors on 
compliance with accounting standards, key judgements in 
preparation of the financial statements and compliance 
of those statements with best practice and laid down 
disclosure standards. 

 In considering reports on 2012 the Committee has 
considered judgements applied in establishing provisions 
for taxation and pension obligations and accounting for 
multi-year broadcasting rights. Judgements associated 
with impairment and the application of the going concern 
basis were also considered.  The significance of these 
judgements has significantly diminished over recent years 
as the Company’s operating and financial performance 
has strengthened.

•  Risk management: the Committee continued to 
consider the process for managing risk within the 
business. Risk management procedures introduced in 
2011 were reviewed and the Committee noted that 
these procedures are now increasingly embedded in the 
management process.  Further work to increase their 
effectiveness will be undertaken in 2013 and will be 
reviewed by the Committee.

•  Technology governance: as part of the Transformation 

Plan the Company has undertaken and continues 
to undertake radical changes to its technology 
infrastructure. The Committee has focused on reviewing 
and advising on the governance structures for various 
systems and processes. 

•  Audit tender: as KPMG had been the Company’s auditor 
since 2004, the Committee felt that it was appropriate  
and in keeping with good governance to conduct a 
tender for audit services. In response to our statement 
of intention in last years’ report three firms were short-
listed, each with strengths and capabilities relevant to 
ITV. After careful and thorough evaluation of what each 
firm had to offer, the Committee concluded that KPMG’s 
approach and detailed knowledge of our business made 
them the best firm to serve ITV. Although we do not 
propose to change auditor, the tender was a valuable 
process as it generated positive change in the audit 
approach.  

•  Mergers and acquisitions process: the Committee 
reviewed the mergers and acquisitions guidelines 
including due diligence and approvals.  The guidelines are 
in place to ensure that opportunities are balanced with 
appropriate consideration of risk and that transactions 
are aligned with strategy.  Recent material acquisition 
opportunities have been considered against these 
guidelines.  

•  Bribery and Fraud: the Committee monitored the 
systems and controls in place for the prevention of 
bribery and fraud. 

•  Whistleblowing: the Committee oversaw updates to 

ITV’s whistleblowing policy and procedures.

The Committee also conducted its annual review of the 
Group insurance programme and treasury policies.

Annual Review
An annual review of our performance was conducted as 
part of the annual board evaluation process. In addition 
to feedback from members of the Committee, input was 
sought from the Group Finance Director, KPMG, Deloitte and 
the Chairman of the Board.  

Overall, the review concluded that the Committee is 
responding appropriately to its terms of reference. The 
Committee will continue to shift its focus to consider 
controls in new and developing areas such as international 
operations, the impact of newly acquired businesses,  pay 
television and programme profitability.

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Internal controls
The Board has overall responsibility for the Group’s 
systems of internal control and for regularly reviewing the 
effectiveness of those systems. The Committee assists the 
Board in reviewing the Group’s systems of internal control. 
The primary responsibility for the operation of these 
systems is delegated to management. Such systems can 
only provide reasonable and not absolute assurance against 
material misstatement or loss. Key control procedures are 
designed to manage rather than eliminate risk and can be 
summarised as follows:

•  Strategy and financial reporting: the strategy is 

reviewed and approved by the Board. The Group performs 
a comprehensive annual strategy review and five-year 
financial planning exercise. The five-year plan feeds 
into the annual budget cycle. The Executive Directors 
review formal forecasts, detailed budgets, strategies and 
action plans and the Board approves the overall Group 
budget as part of its normal responsibilities. The results of 
operating units are reported monthly, with actual results 
compared to budget and forecasts and key trends and 
variances explained and analysed.

•  Organisational structure and authorisation procedures: 
the Group has an established organisational structure 
with clearly stated lines of responsibility, approval levels 
and delegated authorities.

•  Risk assessment and management: management is 

responsible for identifying the risks facing the business 
and for establishing controls and procedures to monitor 
and mitigate those risks. 

The Board is responsible for establishing a robust risk 
management process and for regularly reviewing the 
identified risks. The Committee keeps the effectiveness 
of the process under regular review. Details of the 
Company’s key risks can be found on pages 48 and 49.

•  Reviewing and monitoring the effectiveness of 

internal controls: controls are monitored by senior 
management, internal audit and the Committee. 
Remedial plans are put in place where controls are weak 
or there are opportunities for improvement. Serious 
control weaknesses (if any) are reported to the Board and 
actions taken as appropriate.

Our auditors
Internal auditor
The Group’s internal audit activity is outsourced to Deloitte 
who report directly to the Committee. The Committee keeps 
under review the internal audit relationship with Deloitte 
and the procedures to ensure appropriate independence of 
the internal audit function is maintained. In particular, the 
Committee has approved guidelines in relation to other 
advisory and consultancy work that Deloitte may undertake 
for the Company (further information is provided in the 
Remuneration Report on page 76). An evaluation exercise is 
undertaken annually to review performance.

During the year the Committee considered and approved 
the internal audit plan and reviewed internal audit reports, 
the actions taken to implement the recommendations 
made in the reports and the status of progress against 
previously agreed actions. The plan is developed on a risk 
basis driven by overall assurance maps.

External auditor
Independence, objectivity and fees 
The Committee regularly monitors the other services 
being provided to the Group by its external auditor, and has 
developed a formal policy to ensure this does not impair 
their independence or objectivity. The policy is based on 
the five key principles which underpin the provision of other 
services by the external auditor. These are that the auditor 
may not provide a service which:

•  places them in a position to audit their own work;

•  creates a mutuality of interest;

•  Control environment: financial controls, policies, and 

•  results in the auditor developing close personal 

procedures are considered as part of the Group’s ongoing 
risk assessment process. These controls are reviewed 
to ensure risks are identified and the processes and 
procedures are in accordance with and aligned to the 
strategy. The internal audit team provides objective 
assurance as to the effectiveness of the Group’s systems 
of internal control and risk management, reporting to 
both the Management Board and the Committee.

relationships with ITV employees;

•  results in the auditor functioning as a manager or 

employee of ITV; or

•  puts the auditor in the role of advocate for ITV.

The policy is reviewed annually and is available in full on the 
Company’s website at www.itvplc.com/about/governance.
Other than in exceptional circumstances management and 
the Committee do not expect non-audit fees to be in excess 

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Audit Committee Report continued

of fees for audit and audit related services and generally 
less. The non-audit fees for 2012 were half that of the audit 
fees. A report on the level of non-audit work provided by the 
auditor is given to the Committee half yearly.

Details of the related audit and other services are set out in 
section 2 on page 109. The significant engagements relate 
to VAT and corporate tax services, including tax restructuring 
advice. Significant engagements require the prior approval 
of the Chairman of the Audit Committee.

The senior audit partner serves no more than five years 
continuously and the independent review partner serves 
no more than seven years continuously. Other key partners 
serve no longer than seven consecutive years. The 
Committee monitors the tenure of partners and senior staff 
as well as former employees working for the Company. The 
appointment by the Company of former senior employees 
of the external auditor would require approval of the 
Committee.

Reappointment
During the year the Committee considered the performance 
and audit fees of the external auditor, and the level of non-
audit work undertaken, and recommended to the Board 
that a resolution for the reappointment of KPMG Audit Plc 
for a further year as the Company’s auditor be proposed to 
shareholders at the AGM in May 2012. The resolution was 
passed and KPMG Audit Plc was reappointed for a further 
year. 

Following the audit tender, the Committee has 
recommended the reappointment of KPMG Audit Plc at the 
AGM in May 2013.

Performance 
The Committee performs a specific evaluation of the 
performance of the external auditor annually, through 
assessment of the results of questionnaires completed by 
the executive Directors and relevant senior management 
in addition to committee members’ own views of auditor 
performance. The Committee also reviews and discusses 
with the auditors the reports on KPMG and other major 
firms issued by the Audit Inspection Unit.

Approval
The Audit Committee Report was approved by the Board on  
27 February 2013 and signed on its behalf by John Ormerod.

74

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceRemuneration Report

Dear Shareholder,
On the following pages we set out the Remuneration Report 
for 2012.

In order to achieve the transformation of ITV into a lean, 
creatively dynamic and fit-for-purpose organisation, it is 
essential that Executive Directors, the Management Board 
and other senior Executives (together the Senior Executive 
Group) continue to work together as an effective team 
focused on delivering medium-term shareholder value. 

As you will see from the annual report the Transformation 
Plan is working and continues to drive those changes 
needed to deliver sustainable growth in shareholder value 
over the medium term.  

We believe that the current incentive arrangements 
continue to support the Transformation Plan by placing an 
emphasis on the delivery of strategic change, co-operative 
endeavour and three to five-year outcomes aligned to 
shareholder value.

The Committee would encourage shareholders to note the 
following: 

•  we have again implemented only modest salary increases 

in line with those given to the wider organisation;

•  2012 has been another successful year for ITV and this 
has been considered when reviewing performance and 
determining remuneration. A significant proportion of the 
Senior Executive Group’s remuneration is dependent on 
the achievement of stretching performance conditions;

•  benefits awarded to the Senior Executive Group are 

delivered within the same framework as for other ITV 
colleagues;

•  the compulsory deferral period for part of the annual 
bonus continues to be three years and the Senior 
Executive Group is encouraged to hold long-term 

We believe that the current 
incentive arrangements 
continue to support the 
Transformation Plan.

Who is on the Committee

The Committee is composed entirely of Non-executive 
Directors. The current members are:

•  Andy Haste (Chairman)

•  Mike Clasper

•  Archie Norman

•  John Ormerod

Full details of attendance at Committee meetings can 
be found in the table on page 65. 

personal investment in ITV to create alignment with the 
shareholder experience; 

•  the Committee has spent some time establishing a 

reward policy for critical talent to ensure creative renewal 
and that we can continue to attract and retain the best 
people;

•  the Committee has been actively involved in the BIS 
consultation process on executive remuneration 
and supports the principles outlined by BIS. We have 
considered the requirements which will be effective 
for the 2013 report and have included some of the new 
requirements early in this report where appropriate; and

•  we will be asking shareholders to support the technical 

renewal of our share plans at the AGM in May as they are 
coming to the end of their ten year life.

Andy Haste
Chairman, Remuneration Committee
27 February 2013

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Contents
The report is presented in five sections:

What we did in 2012
During 2012 our work was broadly in four areas:

•  How the Committee works

•  Remuneration policy

•  Delivering remuneration policy

•  Non-executive Directors

•  Detailed audited disclosures

How the Committee works
Who advises the Committee
The Committee obtains advice from various sources in order 
to ensure it makes informed decisions. The Committee’s 
main advisers are set out below. Adam Crozier, Chief 
Executive, is invited to attend committee meetings as 
appropriate. No individual is involved in decisions relating to 
their own remuneration.

Adviser

Area of advice

Andy Doyle,  
Group HR Director

Deloitte LLP*

Main internal adviser, provides updates 
on remuneration, employee relations 
and human resource issues.
Independent advisers on remuneration 
policy and the external remuneration 
environment.

* 

 Deloitte are signatories to the Code of Conduct in relation to Executive Remuneration 
Consulting in the UK. During the year Deloitte also provided the Group with advice on 
tax and corporate finance, and acted on a consultancy basis to provide internal audit 
support under separate engagement terms. 

What is our role?
The role of the Committee is primarily to:

Setting targets
•  the business and personal performance targets for 2012 
annual bonuses aligned with the business plan for the 
year and the Transformation Plan;

•  the performance targets that would apply to the 

Performance Share Plan (PSP) awards made in 2012; and

•  a preliminary review of 2013 executive compensation and 

bonus targets.

Reviewing outcomes
•  the annual bonus outcomes and deferred annual bonus 
awards for 2011 and indicative 2012 outcomes ahead of 
final approval in 2013; and

•  approval of the performance payout of the ITV 

Turnaround Plan, and the 2009 awards under the ITV 
Performance Share Plan.

Reward framework
•  base salaries for the Senior Executive Group with effect 

from 1 January 2012 using the same process as applied to 
the wider employee group;

•  remuneration packages for new appointments to the 

Senior Executive Group;

•  development of a reward policy for critical talent to 

ensure that ITV can continue to recruit in an increasingly 
competitive market to support the Transformation Plan 
whilst controlling costs;

•  the framework of incentive awards for overseas 

executives;

•  review the ongoing appropriateness, relevance and 

•  the compensation framework for the wider employee group; 

effectiveness of the Group remuneration policy including 
in relation to retention and development;

and

•  reviewing the performance management framework and 

•  approve the remuneration policy and strategy for the 

pay practices across the Group. 

Senior Executive Group;

•  approve the design of the Company’s annual bonus 
arrangements and long-term incentive plans (LTIPs), 
including the performance targets that apply for the 
Senior Executive Group; and

•  determine individual award levels for the Senior Executive 

Group based on performance against annual bonus 
targets and long-term incentive performance conditions.

Governance
•  the BIS proposals on executive pay and how these would 

be integrated into future remuneration strategy;

•  the Remuneration Report for 2011, prior to its approval 

by the Board, and approval by shareholders at the Annual 
General Meeting in May 2012; and

•  the process for the renewal of share scheme rules and 

related shareholder consultation.

The Committee initiates dialogue with shareholders where 
developments or changes are proposed and welcomes 
feedback at other times.

The Committee reports regularly to the Board on its work.

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The Committee’s performance was reviewed as part of the 
Board evaluation process explained on page 66.

Remuneration policy 
The Company operates in the particularly competitive media 
market. ITV aims to balance the need to attract and retain 
the high quality talent essential to the Company’s success 
with the need to be cost-effective and to reward exceptional 
performance. The Committee has developed a remuneration 
policy for the Company which balances these factors, while 
taking into account prevailing best practice and investor 
expectations.

A significant proportion of the remuneration package is tied 
to the achievement of stretching performance conditions 
which align remuneration with our strategy to create 
shareholder value and deliver the Transformation Plan.
The remuneration package is focused on rewarding 
sustained long-term performance and aligning executives 
with the shareholder experience.

Key features of remuneration policy 

Individuals should be rewarded for success and performance 
measured over clear timescales. Executives are encouraged 
to take action in line with the Transformation Plan, using 
good business management principles and appropriate risk 
management.

When developing remuneration policy, the Committee 
obtains advice from the key advisers outlined on page 76. 

All colleagues participate in a bonus scheme and all UK 
colleagues are invited to join the SAYE scheme. 

When determining remuneration for the Senior Executive 
Group and all employees of ITV, the Committee also 
considers any relevant governance and social issues.

Key features of the remuneration policy are set out in the 
table below.

FIXED 
ELEMENTS

Base Salary

Purpose and 
link to strategy

Reflect the 
individual’s skills 
and experience.

Reflect intended 
role and 
responsibilities.

Pension

Provide a 
framework to save 
for retirement.

Reward sustained 
contribution.

Benefits

Provide financial 
protection for 
employees and 
their families.

Operation

Set competitively with reference to the market median 
recognising the need for an appropriate premium to attract 
and retain superior talent.

Periodic reviews of market positioning.

Reviewed in the context of the wider employee pay review.

Paid monthly in cash.

Reviewed annually in January taking account of personal 
and Company-wide performance.

Performance Metrics

Any increase based on 
individual performance, 
change in role and Company 
pay award.

Changes to 
policy in 
the year

Directors’ 
salaries 
increased 
by 2.5% in 
January 2012 
in line with 
the average 
increase given 
across the 
Company.

Provide market competitive package.

None

None

All new colleagues, including members of the Senior 
Executive Group, are offered membership of a defined 
contribution scheme which is benchmarked periodically.

The majority of the Senior Executive Group are either 
members of the ITV defined contribution scheme or receive 
a cash payment equivalent to the employer contribution.

Provide market competitive benefits including car 
allowance, private medical insurance and other insurance 
benefits.

None

None

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VARIABLE 
ELEMENTS

Purpose and 
link to strategy

Operation

Maximum awards set broadly in line with 
FTSE 100 market practice.

All colleagues participate in a bonus, 
though levels vary according to role and 
seniority.

Paid in March each year following the year 
end, once the results have been audited.

Awards may be subject to forfeiture in 
certain circumstances.

Annual 
Bonus 
Scheme 
(Bonus) and 
Deferred 
Share Award 
Plan (DSA)

Incentivise 
executives and 
colleagues to 
achieve key 
outcomes on an 
annual basis.

Focus on key 
financial metrics 
and Transformation 
Plan objectives.

Deferred element 
encourages long-
term shareholding 
and alignment 
with shareholder 
experience.

Changes to 
policy in 
the year

None

Opportunity

Performance Metrics

Target Bonus 
opportunities 
are generally 
60% of the 
maximum 
award.

Performance targets 
are based on corporate 
objectives closely linked to 
the strategic priorities and 
individual contribution to the 
Transformation Plan.

For the Senior Executive 
Group the Bonus is paid:

•  One-third in cash.

•  One-third is compulsorily 
deferred into shares 
under the DSA, which are 
released after three years.

•  Up to one-third can be 

voluntarily deferred into 
shares under the DSA 
and released after three 
years. This is matched by 
an additional award under 
the PSP on a 1:1 basis 
subject to performance 
conditions, with the 
balance in cash.

Performance is measured 
against corporate targets 
closely linked to the 
Company’s financial and 
strategic priorities as follows:

•  50% cumulative adjusted 

EPS

•  25% Family SOV

•  25% non-NAR growth

A Gateway condition must be 
achieved before any portion 
of the award vests.

None

Awards made annually.

Awards may be subject to forfeiture in 
certain circumstances.

Aggregate 
PSP awards, 
combining 
core and 
matching 
elements, do 
not exceed 
150% of base 
salary.

Performance
Share
Plan (PSP)

Incentivise key 
individuals over 
the longer term 
aligned to strategy 
and creation of 
shareholder value.

Retain key 
individuals.

Recruitment 
Awards

To attract the best 
candidate for the 
job.

n/a

None

None

To ensure that the best candidate is 
compensated for any loss of incentives 
earned but not paid by a previous employer 
due to the individual taking up a role  
with ITV.

Each situation is considered on merit, but 
awards do not exceed those that would 
have been paid by a previous employer.

Termination 
payments

To ensure  no 
reward received for 
failure.

The Company retains the right to terminate 
employment by making payment in lieu of 
notice. 

n/a

n/a

None

Steps are taken to prevent rewards for 
failure and termination payments to 
Directors will only reflect contractual 
obligations.

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22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceBalance of remuneration
The balance between the fixed and variable elements 
of the total remuneration package is dependent on the 
performance outcomes achieved. The charts below show  
the remuneration outcome for each of the Executive 
Directors for below threshold, target and maximum 
performance levels. There is no bonus or LTI payment for 
below threshold performance.

2013
Following completion of the 2013 salary review, the Company 
agreed a salary increase of 2.75% for all colleagues earning 
£60,000 and below, with any increase for those earning above 
£60,000 being linked to their performance rating for 2012. 
The Executive Directors both received a salary increase of 
2.75% from 1 January 2013 in line with the average increase 
given across the Group.

£4,000,000

£3,000,000

£2,000,000

£1,000,000

£0

24%

44%

32%

m
u
m
x
a
M

i

13%

40%

47%

t
e
g
r
a
T

100%

w
o
e
B

l

l

d
o
h
s
e
r
h
T

Ian Griffiths

24%

47%

8
29%

m
u
m
x
a
M

i

13%

43%

100%

44%

w
o
e
B

l

l

d
o
h
s
e
r
h
T

t
e
g
r
a
T

Adam Crozier

Fixed pay

Annual bonus

LTIs

Delivering remuneration policy
When setting the policy for Directors’ remuneration, 
the Committee has regard to the pay and employment 
conditions elsewhere within the Group. In particular, the 
Committee is kept informed on a regular basis on:

•  Salary increases for the wider organisation

•  Company-wide benefit provision

•  Overall spend on annual bonus

•  Participation levels and outcomes in the annual bonus plan

Base salary
2012

Adam Crozier 
Ian Griffiths 

Base salary 
from
1 January 2012

£818,206
£448,694

Increase at 
1 January 2012

2.5%
2.5%

With effect from 1 January 2012 the Executive Directors 
both received a salary increase of 2.5% in line with the 
average increase given across the Group.

Pension benefits
The majority of the Senior Executive Group are either 
members of the ITV defined contribution scheme or receive 
a cash payment equivalent to the employer contribution. 
No Directors were members of money purchase or defined 
contribution schemes operated by the Group.

Adam Crozier and Ian Griffiths received cash payments of 
9% and 15% of base salary respectively in lieu of pension 
contributions. These payments are included in the 
emoluments table on page 86.

Incentives
The incentive framework used in 2012 will continue to be 
used in 2013. It is based on the following principles:

•  simple overall architecture;

•  shareholder aligned incentives: reduced reliance on short-
term cash remuneration; increased long-term focus and 
alignment with the shareholder experience;

•  application of strategic change metrics: linked to both 

strategy and financial performance;

•  support a culture of accountability: valuing execution and 

delivery, with a clear commercial focus; and

•  reward sustained performance over an extended period.

Executives are required to defer a significant proportion of 
any annual bonus into shares in order to achieve maximum 
award opportunities under long-term incentive awards.

Short-term incentives
Annual incentives are provided for the Senior Executive 
Group through the ITV Annual Bonus Scheme (Bonus) and 
the Deferred Share Award Plan (DSA). The performance 
conditions that apply are set on an individual basis and are 
closely linked to the Company’s corporate, financial and 
strategic priorities.

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Maximum Bonus opportunities

% of base salary

Adam Crozier 
Ian Griffiths 

Cash

60%
55%

Compulsory
Deferral

Optional
Deferral

Total

60%
55%

60% 180% of salary
55% 165% of salary

For 2013 the maximum Bonus opportunities will remain 
unchanged for Adam Crozier and Ian Griffiths at 180% and 
165% of base salary respectively.

2012 Bonus
Performance targets for the Senior Executive Group in 2012 
were set to ensure they support both the Transformation 
Plan and delivery of key operational outcomes. The 
Committee ensured that the maximum bonus opportunity 
could only be achieved for significant outperformance of 
all corporate, financial and individual bonus outcomes, with 
target performance achieving a 60% payout of maximum 
bonus opportunity.

Corporate and financial targets
The majority of the bonus opportunity (60%) was based 
upon the achievement of corporate and financial targets, 
weighted to the area of the business for which the Executive 
has primary responsibility. Across the Senior Executive Group 
these targets include:

Transformation Priority

Target

ITV plc EBITA

Divisional EBITA

Profit to Cash Conversion

Family SOV 

Online targets

Revenue targets

Content creation targets

Delivery of agreed cost savings targets

ITV’s financial performance in 2012 has been strong, as 
outlined in the Performance & Financials Section.  In light 
of performance during the year, the following payment 
levels against some of the corporate financial targets for the 
Executive Directors have been approved:

80

Target

ITV plc EBITA* (before 
exceptional items) 
Profit to Cash Conversion
Cost savings 

Achieved 
2012

Bonus 
Payout
2012

Achieved 
2011

112.6% 100% 103.9%
117.3% 100%
121%
120.8% 100% 118.3%

Bonus 
Payout 
2011

75.6%
100%
100%

*  

 The Committee has ensured that management do not benefit from or are penalised by 
significant changes in the UK advertising market by applying a ratchet to ITV plc EBITA.

Individual targets
The remainder of the bonus opportunity (40%) was based 
upon the contribution that the executive makes toward the 
overall Transformation Plan through the delivery of specific 
targets. In setting these personal targets consideration is 
given to the progress required to deliver the next milestones 
of the Transformation Plan and alignment across the Senior 
Executive Group.

2013 Bonus 
The Committee has used a consistent approach to set 
2013 performance targets and measures which continue to 
support both the delivery of the Transformation Plan and 
key operational outcomes. Target performance will result in 
a payout of 60% of the maximum Bonus opportunity.

The maximum Bonus opportunity can only be achieved for 
significant outperformance of all corporate, financial and 
individual targets.

For Adam Crozier and Ian Griffiths 60% of the Bonus 
opportunity will be based upon the achievement of 
corporate and financial targets. The remaining 40% will be 
based upon the personal contribution they make towards 
the overall Transformation Plan.  

Long term incentives
The Performance Share Plan (PSP) continues to be used as 
the only long-term incentive plan.

Key features of the PSP, including the maximum 
opportunities and performance measures, are set out in the 
tables on pages 82 and 83.

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceIn order to ensure that Executives are only rewarded if value 
is delivered to shareholders, awards under the PSP are 
subject to an initial cumulative adjusted EPS performance 
gateway. If this gateway is achieved, performance will then 
be assessed by reference to conditions detailed in the 
table on pages 82 and 83, set in line with our key strategic 
objectives.

These conditions are key measures of success over the 
transformation period as the Company reduces its reliance 
on spot advertising revenues and generates greater 
shareholder value from its integrated production and 
broadcast businesses.

Family SOV and non-NAR are both measures of performance 
that are important to our business as further explained in 
the Performance & Financials section.

The performance tests under successive PSP awards 
have been increased in line with the progress under the 
Transformation Plan, as shown in the graph below:

2013

2012

2011

2010

17

18

19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

Cumulative adjusted EPS

(pence)

Details of outstanding awards are set out on page 87.

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Award Level
(plan maximum)

Co-investment 
requirements

Performance period

Performance  
conditions

Remuneration Report continued

Clawback
There are clawback provisions built into the rules of the 
Bonus, DSA and PSP, which allow for the forfeiture and non-
payment of incentive awards that are still to be earned, still 
to vest or have been deferred, if an Executive’s employment 
is terminated.

Shareholding guidelines
Under the remuneration policy, Executives are required 
to build up a substantial amount of remuneration that 
has been deferred or remains subject to performance 
conditions. 

Performance graph
The graph below shows the TSR performance of the 
Company against the FTSE 100 and FTSE 250 index over 
the five-year period to 31 December 2012. Both indices have 
been shown as the Company has been a constituent of both 
over the previous five years.

ITV          FTSE 100          FTSE 250

1/1/2008

1/1/2009

1/1/2010

1/1/2011

1/1/2012

1/1/2013

Vesting

2010
150%

None

3 years

75% TSR
•  Measured equally against two distinct 

comparator groups drawn from the FTSE 
250 and a specific international industry peer 
group.

25% STRATEGIC 
•  Measured in equal proportions against two 

targets.

Strategic target

Cumulative 
adjusted EPS

Family SOV 

Threshold

  Maximum

18p

20p

Maintain at
2009 levels

+2%

EPS cumulative years 2010 to 2012

75% TSR

25% Strategic

25%

75%

75% TSR
•  Median and below – nil
•  Upper quartile – 100%
•  Vesting on a straight-line basis in between.

25% STRATEGIC
•  Threshold performance – EPS: 30%, SOV: 50% 
•  Maximum performance – 100%
•  Vesting on a proportionate basis (SOV) and a 

straight-line basis (EPS) between threshold and 
maximum.

Exercise period

As 2011 to 2013

Leavers

As 2011 to 2013

Change of control

As 2011 to 2013

140

120

100

80

60

40

20

0

82

2011

2012

2013

150% (90% Core Award and 60% Matching Award)

An award of up to 60% of base salary may be made as a  

match on voluntarily deferred bonus.

3 years

A Gateway condition of minimum cumulative adjusted EPS over three years must be reached before any portion of the 

award vests.

•  50% of an award vests based on cumulative adjusted EPS over three years

•  25% of an award vests based on Family SOV growth (2011 and 2012 platform adjusted.  2013 no longer platform 

adjusted due to digital switchover)

•  25% of an award vests based on non-NAR growth

Strategic target

Gateway

Cumulative 

adjusted EPS 

Family SOV

Annual Non-NAR 

growth

Threshold

Maximum

Threshold

Maximum

Threshold

Maximum

21p

21p

Maintain at 

2010 levels 

24p

+2%

26.15p

26.15p

Maintain at 

2011 levels 

28.76p

+2%

5%

10%

5%

10%

30.4p

30.4p

23%

5%

33.4p

+2%

10%

EPS cumulative years 2011 to 2013

EPS cumulative years 2012 to 2014

EPS cumulative years 2013 to 2015

50% EPS

25% SOV

25% non-NAR

25%

25%

50%

50% cumulative adjusted EPS

•  Threshold performance – 30%

•  Maximum performance – 100%

•  Vesting on a straight-line basis in between.

25% Family SOV

•  Threshold performance – 50%

•  Maximum performance – 100%

25% non-NAR

•  Threshold performance – 30%

•  Maximum performance – 100%

•  Vesting on a proportionate basis between threshold and maximum.

•  Vesting on a straight-line basis between threshold and maximum.

Once vested, awards can be exercised for 12 months; any portion of the award that does not vest or is not exercised will 

Standard good leaver provisions apply (broadly relating to compassionate circumstances) and include prorating for 

service. If a participant ceases to be employed for any other reason, the award will lapse unless determined otherwise.

Outstanding awards and options would normally vest and become exercisable on a change of control, subject to the 

satisfaction of any performance conditions. The proportion that vests may be capped depending on the time elapsed 

lapse.

since grant.

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceSummary of PSP awards

Award Level

(plan maximum)

Co-investment 

requirements

Performance period

Performance  

conditions

2010

150%

None

3 years

75% TSR

•  Measured equally against two distinct 

comparator groups drawn from the FTSE 

250 and a specific international industry peer 

•  Measured in equal proportions against two 

group.

25% STRATEGIC 

targets.

Strategic target

Cumulative 

adjusted EPS

Family SOV 

EPS cumulative years 2010 to 2012

Threshold

  Maximum

18p

20p

Maintain at

2009 levels

+2%

75% TSR

25% Strategic

25%

75%

75% TSR

•  Median and below – nil

•  Upper quartile – 100%

•  Vesting on a straight-line basis in between.

25% STRATEGIC

•  Threshold performance – EPS: 30%, SOV: 50% 

•  Maximum performance – 100%

•  Vesting on a proportionate basis (SOV) and a 

straight-line basis (EPS) between threshold and 

maximum.

Vesting

Exercise period

As 2011 to 2013

Leavers

As 2011 to 2013

Change of control

As 2011 to 2013

2011

2012
150% (90% Core Award and 60% Matching Award)

2013

An award of up to 60% of base salary may be made as a  
match on voluntarily deferred bonus.

3 years

A Gateway condition of minimum cumulative adjusted EPS over three years must be reached before any portion of the 
award vests.

•  50% of an award vests based on cumulative adjusted EPS over three years
•  25% of an award vests based on Family SOV growth (2011 and 2012 platform adjusted.  2013 no longer platform 

adjusted due to digital switchover)

•  25% of an award vests based on non-NAR growth

Strategic target

Gateway

Cumulative 
adjusted EPS 

Family SOV

Annual Non-NAR 
growth

Threshold

Maximum

Threshold

Maximum

Threshold

Maximum

21p

21p

Maintain at 
2010 levels 

24p

+2%

26.15p

26.15p

Maintain at 
2011 levels 

28.76p

+2%

5%

10%

5%

10%

30.4p

30.4p

23%

5%

33.4p

+2%

10%

EPS cumulative years 2011 to 2013

EPS cumulative years 2012 to 2014

EPS cumulative years 2013 to 2015

50% EPS

25% SOV

25% non-NAR

25%

25%

50%

50% cumulative adjusted EPS
•  Threshold performance – 30%
•  Maximum performance – 100%
•  Vesting on a straight-line basis in between.
25% Family SOV
•  Threshold performance – 50%
•  Maximum performance – 100%
•  Vesting on a proportionate basis between threshold and maximum.
25% non-NAR
•  Threshold performance – 30%
•  Maximum performance – 100%
•  Vesting on a straight-line basis between threshold and maximum.

Once vested, awards can be exercised for 12 months; any portion of the award that does not vest or is not exercised will 
lapse.

Standard good leaver provisions apply (broadly relating to compassionate circumstances) and include prorating for 
service. If a participant ceases to be employed for any other reason, the award will lapse unless determined otherwise.

Outstanding awards and options would normally vest and become exercisable on a change of control, subject to the 
satisfaction of any performance conditions. The proportion that vests may be capped depending on the time elapsed 
since grant.

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Renewal of share plans
The PSP and SAYE schemes are approaching the end of their ten year life. A proposal to renew the schemes will be submitted 
to the AGM in May 2013. No substantive changes to the rules are proposed.  

Alignment with shareholders
The Committee continues to recognise the importance of Executive Directors becoming shareholders so as to align their 
interests with other shareholders. Shareholding guidelines are in place, which encourage Executive Directors to build up a 
holding of ITV plc shares, 50% of the requirement within three years of appointment and the remainder within five years as 
follows:     

Adam Crozier
Ian Griffiths

Percentage of 
base salary

Percentage held 
at 1 January 2013

200%
150%

62%
299%

Other members of the Management Board are required to hold between 50% and 100% of their salary in line with their 
individual annual bonus opportunity.

Details of the Executive Directors’ current personal shareholdings are shown on page 88.

Service contracts
Executive Directors have service contracts that provide for 12 months’ notice on either side. There are no special provisions 
that apply in the event of a change of control.

Adam Crozier
Ian Griffiths

Date of appointment

26 April 2010
9 Sept 2008

Nature of 
contract

Rolling
Rolling

Notice period 
from Company

12 Months
12 Months

Notice period 
from Director

12 Months
12 Months

Compensation 
provisions for early 
termination

None
None

Executive Directors’ non-executive directorships
With specific approval of the Board, Executive Directors may accept external appointments as non-executive directors of 
other companies and retain any related fees paid to them.

During the year, Adam Crozier retained fees for an external non-executive directorship as set out below:

Company

Debenhams plc (resigned from 1 September 2012)

Adam Crozier became a non-executive director of G4S plc with effect from 1 January 2013.

2012
£000

35

84

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Each Non-executive Director has a contract of service with the Company, further details of which can be found in the 
Governance section on page 64. Fees paid to the Non-executive Directors are determined by the Chairman and Executive 
Directors based on market information, and in accordance with the restrictions contained within the Company’s Articles of 
Association.

The fees are reviewed annually. There is no fee for membership of the Nomination Committee. It has been agreed that from 
1 January 2013 the basic fee will increase by 2.75% to £60,559 and fees for membership of the Audit and Remuneration 
Committee will also increase by 2.75% to £5,137. The annual fees payable in 2012 were as follows:

Non-executive Directors’ fees

Board member
Additional fees for:
Senior Independent Director
Audit Committee Chairman
Audit Committee member
Remuneration Committee Chairman
Remuneration Committee member

£

58,938

25,000
20,000
5,000
15,000
5,000

Note:
Details of committee membership can be found in the Governance section on page 58 and 59.

Share acquisition policy
The Non-executive Directors are required to use 25% of their annual fees, after statutory deductions, to acquire shares in the 
Company. The shares are purchased quarterly and are held by a nominee on their behalf. The shares release when they retire 
from the Board. Details of their shareholdings can be found on page 88. 

Chairman’s fee and share award
The Chairman was appointed in 2010 for a three-year-term on a fee of £300,000 per annum with an award of shares valued 
at £600,000 (1.2 million shares) at that time. These awards released in three tranches of 400,000 shares over the three-year 
term of his initial appointment. The first tranche was released on 23 May 2011, the second tranche on 31 December 2011 and 
the third tranche on 31 December 2012. 

The Chairman was reappointed for a further three-year term with effect from 1 January 2013 and continues to receive an 
annual fee of broadly the same value (£500,000 per annum) of which £200,000 per annum (40%) will be invested under the 
share acquisition policy set out above. He receives no further payment for membership of committees.

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Detailed audited disclosures
The following tables provide details of each of the Directors’ emoluments, pension contributions, rights to share options and 
awards. All of these tables have been audited by KPMG Audit Plc. 

Aggregate Directors’ remuneration
The total amounts of Directors’ remuneration for the period 1 January 2012 to 31 December 2012 were as follows:

Emoluments

Gains on exercise of share options
Gains on release of restricted share awards

2012 
£000

3,422

444
421
4,287

2011
£000

2,964

–
943
3,907

All share related gains are valued pre-tax on date of exercise by or release to participant.

Notes:
1 
2  Details of gains on exercise of share options and release of restricted share awards can be found on page 87.
3 

Further information is contained in the table below.

Directors’ emoluments
The Directors’ emoluments for the year ended 31 December 2012 are set out in the table below.

Name of Director

Adam Crozier
Ian Griffiths
Mike Clasper
Roger Faxon3
Andy Haste
Lucy Neville-Rolfe
Archie Norman
John Ormerod
Total emoluments

Status

Executive
Executive
Non-executive
Non-executive
Non-executive
Non-executive
Non-executive
Non-executive

Base salary/
fees 
£000

Benefits in
 kind1
£000

Pensions
 contribution2
£000

818
449
94
10
79
59
300
84
1,893

19
14
–
–
–
–
–
–
33

74
69
–
–
–
–
–
–
143

Short-term 
incentives 
(cash)4
£000

Total 
for the 
year ended 
31 December 
2012 
£000

Total 
for the 
year ended 
31 December 
2011
£000

897
456
–
–
–
–
–
–
1,353

1,808
988
94
10
79
59
300
84
3,422

1,524
828
93
–
78
58
300
83
2,964

Notes:
1 

2 

3 

4 

This disclosure includes the cost of private medical insurance and car related benefits. 
Pension contributions represent cash payments in lieu of pension. 
Fees paid from appointment on 31 October 2012 to 31 December 2012.
Short-term incentives: Executive Directors will receive a bonus for 2012 as detailed in the table below, the cash element of which is shown in the table above.

Adam Crozier
Ian Griffiths

Percentage 
of maximum 
bonus 
opportunity 
earned

91.33%
92.30%

Total value
of 2012
Bonus
£000

1,345
683

Value paid in cash
(shown in  the 
emoluments table 
above)
£000

897
455

Value
compulsorily
deferred into
shares under
the DSA
£000

448
228

Value
voluntarily
deferred into
shares under
the DSA
£000

–
–

The percentage of maximum bonus opportunity earned for Adam Crozier was 95.56% on corporate and financial targets and 85% on individual targets and for Ian Griffiths was 97.5% on 
corporate and financial targets and 84.5% on individual targets.

86

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceDirectors’ interests in share awards
Information given in the table below is for the period from 1 January 2012 to 31 December 2012. 

At
1 January 
2012

Awarded
 in year

Vested
  in year

Lapsed
 in year

Share price
used for
award
(pence)

At
31 Dec
2012

Exercise
price
(pence)

Date of 
release/
exercise 
in 2012 

Share price
at date of
release
(pence)

Market value
 at date of
 release 
(pre-tax)

Vesting date/
Exercise period

Award date

Adam Crozier
Deferred Share Award Plan
28 March 2012   Compulsory 

Deferral1 

28 March 2012   Voluntary 

Deferral1 

8 March 2011   Compulsory 

477,112

238,557

Deferral2

276,314

8 March 2011   Voluntary 

Deferral2

276,314

Nil-cost Option Award

26 April 20103 
Performance Share Award

4,115,044

1 March 2012  Core Award 
28 March 2012  Matching 

Award 

899,347

238,557

8 March 2011  Core Award 
8 March 2011 

 Matching 
Award 

786,196

276,314

Ian Griffiths
Deferred Share Award Plan
28 March 2012  Compulsory 

Deferral1

234,406

117,204

493,192

117,204

203,478

203,478

431,140

203,478

933,820

28 March 2012 Voluntary 
Deferral1
8 March 2011 

8 March 2011 

 Compulsory 
Deferral2
 Voluntary 
Deferral2

Performance Share Award

1 March 2012  Core Award 
28 March 2012  Matching 

Award 

8 March 2011  Core Award 
8 March 2011 

 Matching 
Award 

26 March 20104

1 June 20094,5
Turnaround Plan6

2 October 2008
Archie Norman
Restricted Share Award
17 March 20107

477,112

88.60

238,557

88.60

276,314

91.38

276,314

91.38

Nil

Nil

Nil

Nil

4,115,044

56.5

Nil

899,347

81.88

238,557

88.60

786,196

91.38

276,314

91.38

234,406

88.60

117,204

88.60

203,478

91.38

203,478

91.38

493,192

81.88

117,204

88.60

431,140

91.38

203,478

91.38

933,820

56.89

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

March 2015

March 2015

March 2014

March 2014

April 2013–
April 2014

March 2015–
March 2016
March 2015–
March 2016
March 2014–
March 2015
March 2014–
March 2015

 March 2015

March 2015

March 2014

March 2014

March 2014–
March 2015
March 2014–
March2015
March 2014–
March 2015
March 2014–
March 2015
March 2013–
March 2014
June 2012–
June 2013

1,188,812

1,188,812

1,188,812

35.75

3,017,752

502,959 2,514,793

42.25

Nil 1 March

88.21

443,676

Dec 2011–
Dec 2012

400,000

400,000

50.17

Nil

31 Dec

105.22 420,893

Dec 2012

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The figures set out below represent shareholdings in the 
ordinary share capital of ITV plc beneficially owned by 
Directors and their family interests.

There were no changes in Directors’ interests in shares 
between the end of the financial year and 27 February 2013.

Director

Mike Clasper
Adam Crozier
Roger Faxon
Ian Griffiths
Andy Haste
Lucy Neville-Rolfe
Archie Norman
John Ormerod

31 December
2012

31 December
2011 

100,363
298,258
0
881,852
78,058
22,154
1,163,167
122,788

85,918
291,139
0
640,960
65,487
14,161
971,584
109,960

Share price information
The market price of ITV plc ordinary shares at 31 December 
2012 was 105.2 pence and the range during the year was 
107.2 pence (on 24 December 2012) and 69.45 pence (on  
5 January 2012).

Shareholder voting
At the AGM in 2012 the votes received on the proposal to 
agree the Remuneration Report were as follows:

For
Against
Abstentions

Number of 
shares

Percentage of 
the total vote

2,438,591,932
17,615,476
49,961,994

99.28%
0.72%
–

Approval
The Remuneration Report was approved by the Board on  
27 February 2013 and signed on its behalf by Andy Haste.

Remuneration Report continued

Notes:
1 

An award over restricted shares for 2011 performance. 
An award over restricted shares for 2010 performance. 

2 
3  An award over nil-cost options subject to the same provisions and performance 

4 

5 

6 

conditions attaching to the awards made under the PSP in March 2010. 
The portion of this award subject to TSR will be measured equally against two distinct 
comparator groups, the constituents of the FTSE 250 index (excluding companies 
from the basic materials, financial services, oil and gas and industrials industries), and 
an industry sector specific group of 23 companies: British Sky Broadcasting Group, 
Scripps Networks, Canal Plus, Telecinco, CBS, Tf1 (Tv.Fse.1), Daily Mail & General Trust, 
Time Warner, M6-Metropole TV, Trinity Mirror, Mediaset, Viacom Digital, Modern Times 
Group, Virgin Media, News Corporation, Vivendi, Pearson, WPP Group, Premier AG, Yell 
Group, Proseiben Sat 1 Pf., Zon Multimedia and RTL Group. 
This award vested in full on 1 June 2012. Ian Griffiths has until 31 May 2013 to exercise 
the award and the award was unexercised at the date of this report.
The Turnaround Plan (the Plan) was introduced in 2007. No awards were made under 
the Plan after 2008. An award in the form of nil-cost options was made to a number 
of key senior Executives with a maximum value of 550% of the individual’s salary. 
Participants were required to acquire and retain a number of shares with a value up  
to 100% of annual base salary for the duration of the performance period to  
31 December 2011. 75% of the awards were subject to performance over a five-year 
period. Up to 50% of the award subject to TSR (25% of the total award) was subject 
to performance over the three-year period to 31 December 2009 but this condition 
was not met, and 25% of the total award lapsed. The balance of 75% of the award 
was tested when the 2011 final year results were published against the performance 
conditions listed below. 12.5% of the total award subject to SOCI vested and was 
exercised by Ian Griffiths as shown above. The remainder of the award lapsed.  
–   TSR: the balance of the award subject to TSR performance measured against  

a comparator group selected from the FTSE 100 (excluding certain industry sectors  
that are less relevant as a benchmark of performance). 25% of this portion of the  
award would have vested for median performance and straight-line vesting would  
have occurred up to full vesting for upper quartile performance. The comparator  
companies were: British Airways, British Sky Broadcasting Group, BT Group, Capita  
Group, Carnival, Compass Group, Diageo, DSG International, Enterprise Inns, Home  
Retail Group, Intercontinental Hotels Group, Kingfisher, Marks & Spencer Group,  
Next, Pearson, Reed Elsevier, Thomson Reuters, SABMiller, Scottish & Newcastle,  
Vodafone Group, WPP and Yell Group.  

–   Strategic performance targets: There were four strategic targets, each having an  
equal weighting. For achieving threshold performance, 25% of the award relating  
to each target would have vested, with full vesting for achieving the maximum  
target. In between these points, award vested on a straight-line basis. SOCI (ITV  
Family) threshold 36.6% and maximum 38.5%; Revenue Growth – threshold 2%  
and maximum 5% per annum; Adjusted EPS – threshold 8p and maximum 12p;  
Share price threshold £1.35 and maximum £2.25 measured as an average over any  
28-day period within the final three years of the Plan.  

All vested awards under this Plan have been exercised and the Plan terminated on  
31 December 2012.

7  One-off award made on joining ITV. The award released in three tranches of 400,000 
shares over the initial three-year appointment term. Whilst held under award the 
shares could not be sold or transferred.
The total market value of gains on share awards released or exercised during the year 
was £864,569 as shown in the Aggregate Directors’ remuneration table on page 86.

8 

88

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Other Governance and Statutory Disclosures

Substantial shareholdings
As at 31 December 2012 the Company had received 
notifications from the following companies and institutions 
of the voting interests of themselves and their clients in 3% 
or more of the issued ordinary share capital (carrying rights 
to vote in all circumstances) of the Company (numbers of 
shares and percentage interests are as at the notification 
dates).

At 31 December 2012
%

Shares

Sky Holdings Ltd1
Blackrock, Inc.
Brandes Investment Partners, L.P. 
AXA S.A
Legal and General Investment 
Management Ltd
Majedie Asset Management Limited

291,684,730 
195,504,921 
194,304,930 
170,580,317 

153,692,144 
195,687,610

7.46
5.00
4.97
4.36

3.93
5.00

Notes:
1 

2 

Subsidiary of British Sky Broadcasting Group plc.
A profile of shareholdings is set out on page 157.

Following the year end, a notification was received from AXA 
S.A that their interest had risen to 5.06%.

Share capital
Issued: At the date of this report there were 3,912,303,883 
ordinary shares of 10 pence each in issue, all of which are 
fully paid up and quoted on the London Stock Exchange. 

Rights: The rights attaching to the Company’s ordinary 
shares, as well as the powers of the Company’s Directors, 
are set out in the Company’s Articles of Association. Unless 
expressly specified to the contrary, the Articles may only be 
amended by special resolution of the shareholders. A copy 
of the Articles can be obtained from the Company’s website 
at www.itvplc.com/about/governance or by writing to the 
Company Secretary.

Restrictions: There are no restrictions on the transfer of 
ordinary shares in the capital of the Company other than 
those which may be imposed by law from time to time. In 
accordance with the Disclosure and Transparency rules, 
certain employees are required to seek approval to deal in 
ITV shares. The Company is not aware of any agreements 
between shareholders that may result in restrictions on the 
transfers of securities and/or voting rights.

Purchase of own shares: The Directors have the authority 
to purchase up to 389.2 million of the Company’s ordinary 
shares. The authority remains valid until the 2013 Annual 
General Meeting, or 9 August 2013 if earlier.

Trusts: The Company has a discretionary trust funded 
by loans to acquire shares for the potential benefit of 
employees of the Group. Details of shares held by the trust 
at 31 December 2012 are set out on page 149. During the 
year shares have been released from the trust in respect of 
share schemes for employees. 

Change of control
No person holds securities in the Company carrying special 
rights with regard to control of the Company.

All of the Company’s share schemes contain provisions 
relating to a change of control. Outstanding awards and 
options would normally vest and become exercisable on 
a change of control, subject to the satisfaction of any 
performance conditions. Certain of the Group’s bonds/
borrowing facilities have change of control clauses whereby 
the issuer can require ITV to repay/redeem bonds in the 
event of a change of control. The Company is not aware of 
any other significant agreements to which it is party that 
take effect, alter or terminate upon a change of control of 
the Company.

Creditor payment policy
The Company’s policy, in relation to all its suppliers, is to 
settle the terms of payment when agreeing the terms of 
the transaction, ensure awareness of the terms and to abide 
by those terms provided that it is satisfied that the supplier 
has provided the goods or services in accordance with the 
agreed terms and conditions. The Company does not follow 
any code or standard payment practice. The number of days’ 
purchases outstanding for payment by the Company as at  
31 December 2012 was nil days (2011: nil).

Pensions
The Group operates a pension scheme which provides 
retirement and death benefits for employees of ITV. The ITV 
Pension Scheme (the Scheme) comprises three sections: 
A, B and C. Section A includes the defined contribution 
(DC) section of the Scheme. The DC section is open to new 
members. The majority of defined benefit (DB) sections 
were closed to new members in 2002 (with the last section 
closing on 1 August 2007) but are still open to future accrual.
ITV Pension Scheme Limited (the Trustee) manages the DB 
and DC assets of the Scheme, which are held under trust 
separately from those of the Group. It is the responsibility 
of the Trustee to have in place appropriate training for its 
directors, governance and effective committees.

89

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The Trustee has four Committees: Investment, Audit and 
Operations, DC and Corporate Affairs. The Corporate Affairs 
Committee is convened as and when appropriate for dealing 
with any corporate activities that may arise.

organisation (the ‘staging date’).  For ITV, the staging date is 
1 March 2013 and the Company has undertaken a project in 
order to meet the requirements with effect from that date.

The Trustee comprises nine directors – the Trustee 
Chairman, together with four directors appointed by the 
Company and four directors nominated by the members.  
With effect from 31 December 2012 and after some 20 
years in the role, Graham Parrott stepped down as Trustee 
Chairman and was replaced by Max Graesser. During 2012, 
one of the member nominated directors resigned and will 
be replaced by a new director on completion of a selection 
process.

The Trustee board and each Committee have a business 
plan, which is reviewed and updated on an annual basis, 
together with the associated budget. The Trustee board also 
has a risk register, a conflicts of interest policy and a register 
of interests policy, all of which are reviewed at least annually.

Trustee evaluations take place each year and are currently 
being further developed as part of a continuing Trustee 
board effectiveness review. The Trustee directors receive 
regular training throughout the year; a minimum of two 
days’ training is expected to be undertaken. Training 
requirements are identified by reference to any skills gaps 
and specific committee roles and training is delivered both 
by attendance at external courses and with targeted training 
to support specific agenda items. During early 2012, those 
Trustee directors who had not completed the Pension 
Regulator’s toolkit received training on the Regulator’s 
Trustee Knowledge and Understanding scope guidance to 
assist with completion of the toolkit.

All advisers and suppliers are appointed through a rigorous 
tender process and are monitored through regular informal 
review meetings. There is a timetable for completing 
a formal review of advisers. The legal advisers, DC 
administrators and annuity brokers were formally reviewed 
in 2012. The legal advisers and DC administrators were 
reappointed; an new annuity broker was appointed.

To encourage greater pension savings, the Government has 
introduced auto enrolment. This requires employers to enrol 
eligible employees into a pension scheme automatically.  
The requirement to comply with the auto enrolment 
regulations is being phased in with effect from 1 October 
2012, with larger employers required to comply first and with 
medium-sized and smaller employers following at a later 
period. The size of an employer’s largest PAYE scheme will 
determine the point at which the new duties affect their 

90

Pension Scheme indemnities: Qualifying pension scheme 
indemnity provisions, as defined in section 235 of the 
Companies Act 2006, were in force for the financial year 
ended 31 December 2012 and remain in force for the benefit 
of each of the Directors of ITV Pension Scheme Limited, a 
subsidiary of ITV plc. These indemnity provisions cover, to the 
extent permitted by law, certain losses or liabilities incurred 
as a director or officer of ITV Pension Scheme Limited.

Audit
The Directors who held office at the date of approval of 
the Directors’ Report confirm that, so far as they are each 
aware, there is no relevant audit information of which the 
Company’s auditor is unaware; and each Director has taken 
all steps that they ought to have taken as a Director in order 
to make themselves aware of any relevant audit information 
and to establish that the Company’s auditor is aware of that 
information.

As recommended by the Audit Committee, a resolution 
for the reappointment of KPMG Audit Plc as auditor to 
the Company will be proposed at the 2013 Annual General 
Meeting.

Annual General Meeting
The Annual General Meeting will be held on Wednesday, 
15 May 2013 at 11.00 am at the Queen Elizabeth II 
Conference Centre, Broad Sanctuary, Westminster, London, 
SW1P 3EE. The Notice of the Annual General Meeting 
contains an explanation of special business to be considered 
at the meeting. A copy of the Notice will be available on the 
Company’s website at www.itvplc.com.

By order of the Board

Andrew Garard 
Company Secretary
27 February 2013

ITV plc
The London Television Centre
Upper Ground
London 
SE1 9LT
Registered number 4967001

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVGovernanceStatement of Directors’ Responsibilities in Respect of 
the Annual Report and Financial Statements

The Directors are responsible for preparing the Annual 
Report and the Group and parent company financial 
statements in accordance with applicable law and 
regulations.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Directors’ Report, Remuneration 
Report and Corporate Governance Statement that comply 
with that law and those regulations.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

Each of the Directors, the names of whom are set out on 
pages 58 and 59, confirms that to the best of his or her 
knowledge:

•  the financial statements, prepared in accordance with the 
applicable set of accounting standards, give a true and 
fair view of the assets and liabilities, financial position and 
the profit or loss of the Company and the undertakings 
included in the consolidation taken as a whole; and

•  the Directors’ Report includes a review of the 

development and performance of the business and 
the position of the issue and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that 
they face.

By order of the Board

Andrew Garard 
Company Secretary
27 February 2013

Company law requires the Directors to prepare Group and 
parent company financial statements for each financial 
year. Under that law they are required to prepare the Group 
financial statements in accordance with IFRSs as adopted by 
the EU and applicable law and have elected to prepare the 
parent company financial statements in accordance with 
UK Accounting Standards and applicable law (UK Generally 
Accepted Accounting Practice).

Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
parent company and of their profit or loss for that period. In 
preparing each of the Group and parent company financial 
statements, the Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and estimates that are reasonable and 

prudent;

•  for the Group financial statements, state whether they 

have been prepared in accordance with IFRSs as adopted 
by the EU;

•  for the parent company financial statements, state 
whether applicable UK Accounting Standards have 
been followed, subject to any material departures 
disclosed and explained in the parent company financial 
statements; and

•  prepare the financial statements on the going concern 

basis unless it is inappropriate to presume that the Group 
and the parent company will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the parent company’s transactions and disclose with 
reasonable accuracy at any time the financial position of 
the parent company and enable them to ensure that its 
financial statements comply with the Companies Act 2006. 
They have general responsibility for taking such steps 
as are reasonably open to them to safeguard the assets 
of the Group and to prevent and detect fraud and other 
irregularities.

91

22018-04    11/12/2012    Proof TwoFinancial Statementsar2012.itvplc.comStock code: ITVOverviewPerformance & FinancialsResponsibilityGovernanceStrategy & OperationsDirectors’ ReportPictured:
The Chase

Photo by Matt Frost/ITV/Rex Features

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVFinancial Statements

22018-04    11/12/2012    Proof Twoar2012.itvplc.comStock code: ITVIndependent Auditor’s Report to the Members of ITV plc

We have audited the Group  and  Parent Company financial 
statements of ITV plc for the year ended 31 December 2012 
set out on pages 96 to 156.

•	 the financial statements have been prepared in 

accordance with the requirements of the Companies Act 
2006; and, as regards the Group financial statements, 
Article 4 of the IAS Regulation.

The financial reporting framework that has been applied 
in the preparation of the Group financial statements 
is applicable law and International Financial Reporting 
Standards (IFRSs) as adopted by the EU. The financial 
reporting framework that has been applied in the 
preparation of the Parent Company financial statements is 
applicable law and UK Accounting Standards (UK Generally 
Accepted Accounting Practice).

This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s 
members, as a body, for our audit work, for this report, or for 
the opinions we have formed.

Respective responsibilities of Directors and 
auditor
As explained more fully in the Statement of Directors’ 
Responsibilities set out on page 91, the Directors are 
responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view. 
Our responsibility is to audit, and express an opinion on, the 
financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland). Those 
standards require us to comply with the Auditing Practices 
Board’s (APB’s) Ethical Standards for Auditors.

Scope of the audit of the financial statements
A description of the scope of an audit of financial 
statements is provided on the APB’s website at www.frc.org.
uk/auditscopeukprivate.

Opinion on financial statements
In our opinion:
•	 the financial statements give a true and fair view of the  
state of the Group’s and of the Parent Company’s affairs 
as at 31 December 2012 and of the Group’s profit for the 
year then ended;

•	 the Group financial statements have been properly 

prepared in accordance with IFRSs as adopted by the EU;

•	 the Parent Company financial statements have been 
properly prepared in accordance with UK Generally 
Accepted Accounting Practice;

94

Opinion on other matters prescribed by the 
Companies Act 2006
In our opinion:
•	 the part of the Directors’ Remuneration Report to be 

audited has been properly prepared in accordance with 
the Companies Act 2006; and

•	 the information given in the Directors’ Report for the 
financial year for which the financial statements are 
prepared is consistent with the financial statements.

Matters on which we are required to report by 
exception
We have nothing to report in respect of the following:

Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

•	 adequate accounting records have not been kept by the 
Parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or

•	 the Parent Company financial statements and the part of 
the Directors’ Remuneration Report to be audited are not 
in agreement with the accounting records and returns; or

•	 certain disclosures of Directors’ remuneration specified by 

law are not made; or

•	 we have not received all the information and explanations 

we require for our audit.

Under the Listing Rules we are required to review:

•	 the Directors’ statement, set out on page 102, in relation 

to going concern;

•	 the part of the Corporate Governance Statement relating 
to the Company’s compliance with the nine provisions 
of the UK Corporate Governance Code specified for our 
review; and

•	 certain elements of the report to shareholders by the 

Board on Directors’ remuneration.

Mark Summerfield (Senior Statutory Auditor) 
for and on behalf of KPMG Audit Plc, Statutory Auditor
Chartered Accountants
15 Canada Square
London, E14 5GL

27 February 2013

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsIntroduction and Table of Contents

  In this section . . .

The financial statements have been presented in a style which attempts to make them less complex and more 
relevant to shareholders. We have grouped notes in sections under five headings: ‘Basis of Preparation’, ‘Results for the 
Year’, ‘Operating Assets and Liabilities’, ‘Capital Structure and Financing Costs’ and ‘Other Notes’. Each section sets out 
the accounting policies applied in producing these notes together with any key judgements and estimates used. The 
purpose of this format is to provide readers with a clearer understanding of what drives financial performance of the 
Group. Text in boxes provides commentary on each section in plain English.

  Keeping it simple . . .

Notes to the financial statements provide additional information required by statute, accounting standards or Listing 
Rules to explain a particular feature of the financial statements. The notes which follow will also provide explanations 
and additional disclosure to assist readers’ understanding and interpretation of the annual report and the financial 
statements.

Contents

Profit before tax
Exceptional items
Taxation
Earnings per share

Working capital
Property, plant and equipment
Intangible assets
Acquisitions
Assets held for sale and disposals
Provisions
Pensions

Primary statements
Consolidated Income Statement
Consolidated Statement of Comprehensive Income
Consolidated Statement of Financial Position
Consolidated Statement of Changes in Equity
Consolidated Statement of Cash Flows
Section 1 – Basis of Preparation
Section 2 – Results for the Year
2.1 
2.2  
2.3  
2.4  
Section 3 – Operating Assets and Liabilities
3.1  
3.2  
3.3  
3.4  
3.5  
3.6  
3.7  
Section 4 – Capital Structure and Financing Costs
Net cash/(debt)
4.1  
Borrowings and held to maturity investments
4.2  
Derivative financial instruments
4.3  
Net financing costs
4.4  
Financial risk factors
4.5  
Fair value hierarchy
4.6  
4.7  
Equity
Section 5 – Other Notes
Related party transactions
5.1  
Contingent liabilities
5.2  
5.3  
Subsequent events
ITV plc Company Financial Statements
Shareholder information
Financial Record

Page

96
97
98
99
101
102
107
107
110
110
113
115
115
118
120
125
127
128
129
136
136
138
140
142
143
145
146
150
150
151
151
152
157
160

95

22018-04    11/12/2012    Proof TwoDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernancear2012.itvplc.comStock code: ITVFinancial StatementsOverviewConsolidated Income Statement

For the year ended 31 December

Revenue 
Operating costs
Operating profit

  Presented as:
  Earnings before interest, tax, amortisation (EBITA) before exceptional items
  Operating exceptional items
  Amortisation and impairment of intangible assets
  Operating profit

  Financing income
  Financing costs
Net financing costs
Share of losses of joint ventures and associated undertakings
Loss on sale and impairment of non-current assets (exceptional items)
Gain on sale and impairment of subsidiaries and investments (exceptional items)
Profit before tax
Taxation 
Profit for the year

Profit attributable to:
Owners of the Company
Non-controlling interests
Profit for the year

Earnings per share
Basic earnings per share
Diluted earnings per share

Note

2.1

2.1
2.2
3.3

4.4
4.4
4.4
2.1
2.2
2.2

2.3

2.4
2.4

 2012
£m

2,196
(1,743)
453

2011
£m

2,140
(1,736)
404

520
(7)
(60)
453

151
(250)
(99)
(1)
(6)
1
348
(80)
268

267
1
268

6.9p
6.7p

462
1
(59)
404

196
(271)
(75)
(2)
(3)
3
327
(79)
248

247
1
248

6.4p
6.2p

96

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsConsolidated Statement of Comprehensive Income

For the year ended 31 December

Profit for the year

Other comprehensive income:
Exchange differences on translation of foreign operations
Revaluation of available for sale financial assets
Actuarial losses on defined benefit pension schemes
Income tax credit on other comprehensive income
Other comprehensive cost for the year, net of income tax
Total comprehensive income for the year

Total comprehensive income attributable to:
Owners of the Company
Non-controlling interests
Total comprehensive income for the year

2012
£m

268

(1)
(1)
(227)
53
(176)
92

91
1
92

2011
£m

248

–
3
(124)
30
(91)
157

156
1
157

97

22018-04    11/12/2012    Proof TwoDirectors’ ReportStrategy & OperationsPerformance & FinancialsResponsibilityGovernancear2012.itvplc.comStock code: ITVFinancial StatementsOverviewConsolidated Statement of Financial Position

As at 31 December

Non-current assets
Property, plant and equipment
Intangible assets
Investments in joint ventures and associated undertakings
Available for sale financial assets
Held to maturity investments
Derivative financial instruments
Distribution rights
Net deferred tax asset

Current assets
Programme rights and other inventory
  Trade and other receivables due within one year
  Trade receivables due after more than one year 
Trade and other receivables
Cash and cash equivalents

Assets held for sale

Current liabilities
Borrowings
Derivative financial instruments
  Trade and other payables due within one year
  Trade payables due after more than one year
Trade and other payables
Current tax liabilities
Provisions

Net current assets

Non-current liabilities
Borrowings
Derivative financial instruments
Defined benefit pension deficit
Other payables
Provisions

Net assets

Attributable to equity shareholders of the parent company
Share capital
Share premium
Merger and other reserves
Translation reserve
Available for sale reserve
Retained earnings/(losses)
Total equity attributable to equity shareholders of the parent company
Non-controlling interests
Total equity

Ian Griffiths 
Group Finance Director

98

Note

3.2
3.3

4.1
4.3
3.1.1
2.3

3.1.2
3.1.4
3.1.4

4.1

3.5

4.2
4.3
3.1.5
3.1.6

3.6

4.2
4.3
3.7

3.6

4.7.1
4.7.1
4.7.2

2012
£m

156
932
6
3
145
99
17
93
1,451

250
365
14
379
690
1,319
25
1,344

(7)
(1)
(614)
(30)
(644)
(29)
(25)
(706)

2011
£m

167
934
3
2
147
110
11
65
1,439

285
370
26
396
801
1,482
–
1,482

(9)
(1)
(639)
(45)
(684)
(36)
(24)
(754)

638

728

(632)
(48)
(551)
(14)
(12)
(1,257)
832

391
122
283
13
7
1
817
15
832

(912)
(44)
(390)
(3)
(9)
(1,358)
809

389
120
300
14
8
(25)
806
3
809

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsConsolidated Statement of Changes in Equity

Attributable to equity shareholders of the parent company

Items that may be 
reclassified to profit 
or loss

Share
premium
£m

Merger
and other
reserves
£m

Translation
reserve
£m

Available 
for sale
 reserve
£m

Retained 
(losses)/
profits
£m

120

300

14

(25)

Total
£m

806

Note

Share
capital
£m

389

Balance at 1 January 2012
Total comprehensive income for the year
Profit
Other comprehensive income/(cost)
Revaluation of available for sale financial 
assets
Exchange differences on translation of 
foreign operations
Actuarial losses on defined benefit  
pension schemes
Income tax on other comprehensive income
Total other comprehensive cost
Total comprehensive income for the year
Transactions with owners, recorded 
directly in equity
Contributions by and distributions  
to owners
Equity dividends
Equity portion of the convertible bond
Movements due to share–based 
compensation
Purchase of own shares via employees’ 
benefit trust
Issue of new shares
Total contributions by and distributions  
to owners
Change in ownership interest in 
subsidiaries that do not result in a loss  
of control
Total changes in ownership interests  
in subsidiaries
Total transactions with owners
Changes in non–controlling interests(a)
Balance at 31 December 2012

–

–

–

–
–
–
–

–
–

–

–
2

2

–

–

–

–
–
–
–

–
–

–

–
2

2

–

–

–

–
–
–
–

–
(5)

–

–
–

(5)

3.7
2.3

4.1

4.7.7

4.7.7
4.7.1

–
2
–
391

–
2
–
122

–
(5)
(12)
283

3.4
4.7

–

–

(1)

–
–
(1)
(1)

–
–

–

–
–

–

–
–
–
13

(a) Movements reported in merger and other reserves include a put option for the acquisition of non–controlling interests.

8

–

(1)

–

–
–
(1)
(1)

–
–

–

–
–

–

–
–
–
7

Non– 
controlling
interests
£m

3

1

–

–

–
–
–
1

(1)
–

–

–
–

Total 
equity
£m

809

268

(1)

(1)

(227)
53
(176)
92

(79)
–

9

(3)
4

267

267

–

–

(227)
53
(174)
93

(78)
5

9

(3)
–

(1)

(1)

(227)
53
(176)
91

(78)
–

9

(3)
4

(67)

(68)

(1)

(69)

–
(67)
–
1

–
(68)
(12)
817

–
(1)
12
15

–
(69)
–
832

99

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Consolidated Statement of Changes in Equity

Attributable to equity shareholders of the parent company

Items that may be 
reclassified to profit 
or loss

Share
premium
£m

Merger
and other
reserves
£m

Translation
reserve
£m

Available 
for sale
 reserve
£m

120

304

14

Note

Share
capital
£m

389

–

–

–
–
–
–

–
–

–

–

–

–

–

–
–
–
–

–
–

–

–

–

–

–

–
–
–
–

–
(4)

–

–

(4)

–

–

–
–
–
–

–
–

–

–

–

3.7
2.3

4.1

4.7.7

4.7.7

–
–
389

–
–
120

–
(4)
300

4.7

–
–
14

Retained 
losses
£m

(171)

Total
£m

661

247

247

–

3

(124)
30
(94)
153

(124)
30
(91)
156

(16)
4

11

(6)

(7)

(16)
–

11

(6)

(11)

–
(7)
(25)

–
(11)
806

Non- 
controlling
interests
£m

2

1

–

–
–
–
1

–
–

–

–

–

–
–
3

Total 
equity
£m

663

248

3

(124)
30
(91)
157

(16)
–

11

(6)

(11)

–
(11)
809

5

–

3

–
–
3
3

–
–

–

–

–

–
–
8

Balance at 1 January 2011
Total comprehensive income for the year
Profit
Other comprehensive income/(cost)
Revaluation of available for sale financial 
assets
Actuarial losses on defined benefit  
pension schemes 
Income tax on other comprehensive income
Total other comprehensive income/(cost)
Total comprehensive income for the year
Transactions with owners, recorded 
directly in equity
Contributions by and distributions to 
owners
Equity dividends
Equity portion of the convertible bond
Movements due to share-based 
compensation
Purchase of own shares via employees’ 
benefit trust
Total contributions by and distributions to 
owners
Change in ownership interest in 
subsidiaries that do not result in a loss  
of control
Total changes in ownership interests in 
subsidiaries
Total transactions with owners
Balance at 31 December 2011

100

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For the year ended 31 December

Cash flows from operating activities
Profit before tax
Gain on sale and impairment of subsidiaries and investments 
(exceptional items)
Loss on sale and impairment of non–current assets (exceptional items)
Share of losses of joint ventures and associated undertakings
Net financing costs
Operating exceptional items
Depreciation of property, plant and equipment
Amortisation and impairment of intangible assets

Share–based compensation

 Decrease in programme rights and other inventory, 
and distribution rights
  Decrease in receivables
  Decrease in payables
Movement in working capital
Cash generated from operations before exceptional items
Cash flow relating to operating exceptional items:

 Net operating (loss)/ income
  Increase/(decrease) in payables and provisions 

Cash outflow from exceptional items
Cash generated from operations
Defined benefit pension deficit funding
Interest received
Interest paid on bank and other loans
Interest paid on finance leases
Net taxation paid

Net cash inflow from operating activities
Cash flows from investing activities
Acquisition of subsidiary undertakings, net of cash and cash equivalents 
acquired and debt repaid on acquisition
Proceeds from sale of property, plant and equipment
Acquisition of property, plant and equipment
Acquisition of intangible assets
Loans granted to associates and joint ventures
Loans repaid by associates and joint ventures
Proceeds from sale of subsidiaries, joint ventures and available  
for sale investments
Net cash (outflow)/inflow from investing activities
Cash flows from financing activities
Bank and other loans – amounts repaid
Capital element of finance lease payments
Dividend paid to minority interest
Issue of share capital
Purchase of own shares via employees’ benefit trust
Equity dividends paid
Net cash outflow from financing activities
Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at 1 January
Effects of exchange rate changes and fair value movements
Cash and cash equivalents at 31 December

Note

2.2
2.2
2.1
4.4
2.2
3.2
3.3

4.7.7

3.1.7

2.2

3.4

4.1

4.1

£m

327

(3)
3
2
75
(1)
26
59

11

–
52
(34)
18

1
(5)

(48)
48
(85)
(3)
(68)

(14)
2
(35)
(8)
(6)
2

2

(331)
(5)
–
–
(6)
(16)

£m

348

(1)
6
1
99
7
27
60

9

29
17
(45)
1

(7)
5

(72)
42
(72)
(3)
(62)

(38)
–
(50)
(11)
(9)
3

4

(309)
(8)
(1)
4
(3)
(78)

2012
£m

557

(2)
555

(167)
388

(101)

(395)
(108)
801
(3)
690

2011
£m

517

(4)
513

(156)
357

(57)

(358)
(58)
860
(1)
801

101

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Section 1: Basis of Preparation

  In this section . . .

This section sets out the Group’s accounting policies that relate to the financial statements as a whole. Where an 
accounting policy is specific to one note, the policy is described in the note to which it relates. This section also shows 
new EU endorsed accounting standards, amendments and interpretations, whether these are effective in 2012 or later 
years. We explain how these changes are expected to impact the financial position and performance of the Group.

The financial statements consolidate those of ITV plc (‘the 
Company’) and its subsidiaries (together referred to as ‘the 
Group’) and include the Group’s interests in associates and 
jointly controlled entities. The Company is domiciled in the 
United Kingdom.

As required by EU law (IAS Regulation EC 1606/2002) the 
Group’s accounts have been prepared in accordance with 
International Financial Reporting Standards as adopted by 
the EU (‘IFRS’), and approved by the Directors.

The financial statements are principally prepared on the 
basis of historical cost. Where other bases are applied these 
are identified in the relevant accounting policy.

The Company has elected to prepare its parent company 
financial statements in accordance with UK GAAP.

Going concern
As a result of the Group’s continued generation of significant 
free cash flows through efficiencies in the balance sheet the 
Group continued to improve its positive net cash position, 
and has also continued to improve both its short-term and 
medium-term liquidity position (see Section 4 for details on 
capital structure and financing).

The Group continues to review forecasts of the television 
advertising market to determine the impact on ITV’s liquidity 
position and create further cash headroom. The Group’s 
forecasts and projections, taking account of reasonably 
possible changes in trading performance, show that the 
Group will be able to operate within the level of its current 
funding.

After making enquiries, the Directors have a reasonable 
expectation that the Group has adequate resources to 
continue in operational existence for the foreseeable future. 
Accordingly, the Group continues to adopt the going concern 
basis in preparing its consolidated financial statements.

Subsidiaries, joint ventures, associates and  
special purpose entities
Subsidiaries are entities that are directly or indirectly 
controlled by the Group. Control exists where the Group has 
the power to govern the financial and operating policies of 
the entity in order to obtain benefits from its activities. In 
assessing control, potential voting rights that are currently 
exercisable or convertible are taken into account.

A joint venture is an entity in which the Group holds an 
interest under a contractual arrangement where the Group 
and one or more other parties undertake an economic 
activity that is subject to joint control. The Group accounts 
for its interests in joint ventures using the equity method. 
Under the equity method the investment in the entity is 
stated as one line item at cost plus the investor’s share of 
retained post-acquisition profits and other changes in net 
assets.

An associate is an entity, other than a subsidiary or joint 
venture, over which the Group has significant influence. 
Significant influence is the power to participate in, but 
not control or jointly control, the financial and operating 
decisions of an entity. These investments are also accounted 
for using the equity method.

A special purpose entity (SPE) is a legal entity which 
the Group may establish to fulfil a specific trading 
and investment purpose. Judgement is required when 
determining if an SPE should be consolidated and involves 
the evaluation of the substance of its relationships with 
the Group and the SPE’s risks and rewards. Those SPEs 
controlled by the Group are established under terms that 
impose strict limitations on the decision-making powers of 
their management and that result in the Group receiving the 
majority of the benefits related to their operations and net 
assets, being exposed to the majority of risks incidental to 
their activities and receiving the majority of the residual or 
ownership risks related to the SPEs or their assets.

102

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsCurrent/non-current distinction
Current assets include assets held primarily for trading 
purposes, cash and cash equivalents, and assets expected 
to be realised in, or intended for sale or use in, the course of 
the Group’s operating cycle. All other assets are classified as 
non-current assets.

Current liabilities include liabilities held primarily for trading 
purposes, liabilities expected to be settled in the course of 
the Group’s operating cycle and those liabilities due within 
one year from the reporting date. All other liabilities are 
classified as non-current liabilities.

Classification of financial instruments
The financial assets and liabilities of the Group are classified 
into the following financial statement captions in the 
statement of financial position in accordance with IAS 39: 
financial instruments:

•	

•	

•	

•	

•	

‘Loans and receivables’ – separately disclosed as cash and 
cash equivalents (excluding gilts over which unfunded 
pension commitments have a charge) and trade and 
other receivables;

‘Available	for	sale	financial	assets’	–	measured	at	fair	value	
through other comprehensive income. Includes gilts over 
which unfunded pension commitments have a charge 
and	equity	securities	that	do	not	meet	the	definition	of	
subsidiaries, joint ventures or associates;

‘Held to maturity investments’;

‘Financial	assets/liabilities	at	fair	value	through	profit	
or	loss’	–	separately	disclosed	as	derivative	financial	
instruments in assets/liabilities; and

‘Financial liabilities measured at amortised cost’ – 
separately disclosed as borrowings and trade and other 
payables.

Judgement is required when determining the appropriate 
classification of the Group’s financial instruments. Details 
on the accounting policies for measurement of the above 
instruments are set out in the relevant note.

Recognition and derecognition of financial assets and 
liabilities
The Group recognises a financial asset or liability when it 
becomes a party to the contract. Financial instruments are 
no longer recognised in the statement of financial position 
when the contractual cash flows expire or when the Group 
no longer retains control of substantially all the risks and 
rewards under the instrument.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances, call 
deposits with maturity of less than or equal to three months 
from the date of acquisition, cash held to meet certain 
finance lease commitments and gilts over which unfunded 
pension commitments have a charge. The carrying value of 
cash and cash equivalents is considered to approximate fair 
value.

Foreign currencies
The primary economic environment in which the Group 
operates is the UK. The consolidated financial statements 
are therefore presented in pounds sterling (‘£’).

Where Group companies based in the UK transact in foreign 
currencies, these transactions are translated into pounds 
sterling at the exchange rate on that day. Foreign currency 
monetary assets and liabilities are translated into pounds 
sterling at the year end exchange rate. Where there is a 
movement in the exchange rate between the date of the 
transaction and the year end, a foreign exchange gain or loss 
may arise. Any such differences are recognised in the income 
statement. Non-monetary assets and liabilities measured 
at historical cost are translated into pounds sterling at the 
exchange rate on the date of the transaction.

The assets and liabilities of Group companies outside of 
the UK are translated into pounds sterling at the year 
end exchange rate. The revenues and expenses of these 
companies are translated into pounds sterling at the 
average monthly exchange rate during the year. Where 
differences arise between these rates, they are recognised 
in the translation reserve within equity and other 
comprehensive income.

103

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Exchange differences arising on the translation of the 
Group’s interests in joint ventures and associates are 
recognised in the translation reserve within equity and other 
comprehensive income.

In respect of all Group companies outside of the UK only 
those translation differences arising since 1 January 2004, 
the date of transition to IFRS, are presented as a separate 
component of equity. On disposal of an interest in a joint 
venture or an associate, the related translation reserve is 
released to the income statement as part of the gain or loss 
on disposal.

Accounting judgements and estimates
The preparation of financial statements requires 
management to exercise judgement in applying the Group’s 
accounting policies. It also requires the use of estimates and 
assumptions that affect the reported amounts of assets, 
liabilities, income and expenses. Actual results may differ 
from these estimates.

Estimates and underlying assumptions are reviewed on an 
ongoing basis, with revisions recognised in the period in 
which the estimates are revised and in any future periods 
affected.

The areas involving a higher degree of judgement or 
complexity are set out below and in more detail in the 
related notes:

•	 Revenue recognition (note 2.1)

•	 Classification	of	financial	instruments	(included	in	 

this note)

•	 Acquisition accounting (note 3.3 and note 3.4)

•	 Consolidation of special purpose entities (‘SPE’s) (included 

in this note)

The areas involving the most sensitive estimates and 
assumptions that are significant to the financial statements 
are set out below and in more detail in the related notes:

•	 Defined	benefit	pension	schemes	(note	3.7)

•	 Taxation (note 2.3)

•	 Provisions (note 3.6)

•	 Employee	benefits	(note	4.7)

•	 Business combinations (note 3.4)

•	

•	

Intangible assets (note 3.3)

Impairment of assets (note 3.2 and note 3.3)

•	 Programme rights and other inventory (note 3.1)

•	 Distribution rights (note 3.1)

•	 Trade receivables (note 3.1)

104

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The table below represents new or amended EU endorsed accounting standards relevant to the Group’s results that are 
effective in 2012: 

Accounting Standard

Requirement

Impact on financial statements

IAS 12 Income taxes

The Amendment introduces an exception to the current
measurement principles of deferred tax assets and 
liabilities arising from investment property measured 
using the fair value model in accordance with IAS 
40 Investment Property. The exception also applies 
to investment properties acquired in a business 
combination accounted for in accordance with IFRS
3 Business Combinations provided the acquirer 
subsequently measure these assets applying the fair 
value model.

The Group does not consider the amendment to IAS 12 
to be applicable to the financial statements for the year 
ended on the basis that the Group does not own, nor has 
acquired, investment properties during the period.

The Directors also considered the impact on the Group of other new and revised accounting standards, interpretations 
or amendments on the Group that are currently endorsed but not yet effective. Except where noted below, none are 
considered relevant to the Group’s results and are effective for periods beginning on or after 1 January 2014.

Accounting Standard

Requirement

Impact on financial statements

IAS 19 Revised – 
Employee Benefits

IAS 1 Financial 
Statement 
Presentation

IFRS 7 Financial 
Instruments: 
Disclosures

The IASB has issued numerous amendments to IAS 
19. These range from fundamental changes such as 
removing the corridor mechanism and the concept of 
expected return on plan assets to simple clarifications 
and rewording.

The revised standard is effective for periods beginning 
on or after 1 January 2013, with retrospective 
application.

The amendments to IAS 1 change the grouping of items 
presented in OCI. Items that could be reclassified to 
the income statement at a future point in time would 
be presented separately from items that will never be 
reclassified. The amendment is effective for periods 
beginning on or after 1 July 2012.

The Amendments require additional disclosures about 
transfers of financial assets, e.g. securitisations, and 
should enable users to understand the possible effects 
of any risks that may remain with the transferor. 
Also required is additional disclosures where a 
disproportionate amount of transfer transactions take 
place around the end of the reporting period.

The Group has reviewed the amendments to IAS 19 and 
does not consider there to be any impact on the 2012 
net assets. 

The impact on the income statement for 2012 would be 
an increase in finance costs of £7 million to £16 million, 
which is adjusted for in calculating adjusted profit, and 
an additional £7 million in operating costs to £15 million, 
which will be included within EBITA. The finance costs for 
2013 under the revised standard are expected to be £21 
million, and operating costs will be £13 million.
The amendment affects presentation only and has 
therefore no impact on the Group’s financial position or 
performance.

The Group has reviewed their disclosure of financial 
instruments to ensure they are in compliance with the 
amendments to IFRS 7.

105

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Accounting Standard

Requirement

Impact on financial statements

Based on the preliminary analyses performed, IFRS 10 is 
not expected to have any impact on the currently held 
investments of the Group.

IFRS 10

IFRS 10 replaces a portion of IAS 27 Consolidated and 
Separate Financial Statements that addresses the 
accounting for consolidated financial statements. It 
also includes the issues raised in SIC-12 Consolidation – 
Special Purpose Entities.  

IFRS 10 establishes a single control model that applies 
to all entities including special purpose entities. The 
changes introduced by IFRS 10 will require management 
to exercise significant judgement to determine which 
entities are controlled and therefore are required 
to be consolidated by a parent, compared with the 
requirements that were in IAS 27.

IFRS 11

IFRS 11 replaces IAS 31 Interests in Joint Ventures and 
SIC-13 Jointly controlled entities – Non-monetary 
contributions by Venturers.

Based on the preliminary analyses performed, IFRS 11 is 
not expected to have any impact on the currently held 
investments of the Group.

IFRS 11 removes the option to account for jointly 
controlled entities (JCEs) using proportionate 
consolidation. Instead, JCEs that meet the definition of 
a joint venture must be accounted for using the equity 
method.

IFRS 12 includes all of the disclosures that were 
previously in IAS 27 related to consolidated financial 
statements, as well as all of the disclosures that 
were previously included in IAS 31 and IAS 28. These 
disclosures relate to an entity’s interests in subsidiaries, 
joint arrangements, associates and structured entities.

IFRS 13 establishes a single source of guidance under 
IFRS for all fair value measurements. IFRS 13 does not 
change when an entity is required to use fair value, but 
rather provides guidance on how to measure fair value 
under IFRS when fair value is required or permitted. The 
standard is effective for periods beginning on or after 1 
January 2013.

Although a number of new disclosures will be required, 
there is no impact expected on the Group’s financial 
position or performance.

The Group is currently assessing the impact that 
this standard will have on the financial position and 
performance, but based on preliminary analyses, no 
material impact is expected.

IFRS 12

IFRS 13

106

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Section 2: Results for the Year

  In this section . . .

This section focuses on the results and performance of the Group. On the following pages you will find disclosures 
explaining the Group’s results for the year, segmental information, exceptional items, taxation and earnings per share.

2.1 Profit before tax

  Keeping it simple . . .

This section analyses the Group’s profit before tax by reference to the activities performed by the Group and an 
analysis of key operating costs.

Earnings before interest, tax, amortisation (EBITA) and before exceptional items remains the Group’s key profit 
indicator. This reflects the way the business is managed and how the Directors assess the performance of the Group.

Accounting policies
Revenue recognition
Revenue is stated exclusive of VAT and comprises the sale 
of products and services to third parties. Selecting the 
appropriate timing and amount of revenue recognised 
requires judgement. The key area of judgement in respect 
of recognising revenue is the timing of recognition. Revenue 
from the sale of products is recognised when the Group 
has transferred both the significant risks and rewards of 
ownership and control of the products sold and the amount 
of revenue can be measured reliably. Revenue recognition 
criteria for the Group’s key classes of revenue are recognised 
on the following bases:

Class of revenue

Advertising
Sponsorship

Programme production

Programme rights

Participation revenues 
(interactive & ‘red button’ 
services)
Digital revenue: Archive and 
Video on Demand – one-off  
and top-up content

Digital revenue: Catch-up

Recognition criteria

on transmission or display
on transmission of the sponsored 
programme or series
on delivery of episode and 
acceptance by the customer
when contracted and available for 
exploitation
as the service is provided

on delivery of content (one-off) 
or over the contract period in a 
manner that reflects the flow of 
content delivered (top-up) 
on receipt of third party reports 
showing revenue share calculation 
(showing subscribers and hours 
downloaded)

reporting provided to the Board of Directors, regarded as the 
chief operating decision maker.

The Board of Directors considers the business primarily from 
a product or activity perspective. The reportable segments 
for the years ended 31 December 2012 and 31 December 
2011 are therefore ‘Broadcast & Online’ and ‘ITV Studios’, the 
results of which are outlined in the following tables:

Total segment revenue

Intersegment revenue
Revenue from external 
customers
EBITA before exceptional 
items
Share of losses of joint 
ventures and associated 
undertakings

Total segment revenue
Intersegment revenue
Revenue from external 
customers
EBITA before exceptional 
items
Share of losses of joint 
ventures and associated 
undertakings

Broadcast
& Online
2012
£m

1,834

–

1,834

413

ITV Studios
2012
£m

Consolidated
2012
£m

712

(350)

362

107

2,546

(350)

2,196

520

(1)

–

(1)

Broadcast
& Online
2011
£m

1,820
–

1,820

379

ITV Studios
2011
£m

Consolidated
2011
£m

612
(292)

320

83

2,432
 (292)

2,140

462

(2)

–

(2)

Segmental information
Operating segments, which have not been aggregated, are 
reported in a manner that is consistent with the internal 

Intersegment revenue, which is carried out on arms’ 
length terms, is generated from the supply of ITV Studios 

107

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programmes to Broadcast & Online for transmission primarily 
on ITV. This revenue stream is a measure which forms part of 
the Group’s strategic priority of building a strong international 
content business and is included as a KPI. 

In preparing the segment information, centrally managed 
costs have been allocated between reportable segments 
consistently on the basis of a methodology driven 
principally by revenue and headcount of each segment. 
This is consistent with the basis of reporting to the Board of 
Directors.

Broadcast & Online 
This segment is responsible for commissioning and 
scheduling programmes on the ITV channels, marketing 
and programme publicity and online rights exploitation. 
Broadcast & Online derives its revenue primarily from the 
sale of advertising airtime and sponsorship. Other sources 
of revenue are from participation revenue, digital revenue, 
online advertising and the digital terrestrial multiplex SDN.

ITV Studios 
ITV Studios is an international productions business. It 
comprises ITV Studios UK (a commercial programme 
production business), international production centres 
in the USA, Germany, Australia, Sweden, Norway, Finland 
and France and ITV Studios Global Entertainment, the 
distribution and exploitation business.

A significant portion of ITV Studios’ revenue is generated 
when it creates ideas that are then produced and sold as 
programming to the ‘Broadcast & Online’ segment, primarily 
for ITV. This is shown in the intersegment revenue in the 
segmental analysis. 

ITV Studios Global Entertainment sells programming, 
exploits merchandising and licensing worldwide, and is a 
distributor of DVD entertainment primarily in the United 
Kingdom, both for ITV Studios and third parties.

EBITA before exceptional items
The Directors assess the performance of the reportable 
segments based on a measure of EBITA before exceptional 
items. The Directors use this measurement basis as 
it excludes the effect of non-recurring income and 
expenditure. Amortisation, investment income and share 
of profit/(losses) of joint ventures and associates are also 
excluded to reflect more accurately how the business is 
managed and measured on a day-to-day basis. Net financing 
costs are not allocated to segments as this type of activity is 
driven by the central treasury function, which manages the 
cash position and funding of the Group. 

108

A reconciliation from EBITA before exceptional items to 
profit before tax is provided as follows:

EBITA before exceptional items
Operating exceptional items
Amortisation and impairment of 
intangible assets
Net financing costs
Share of losses of joint ventures and 
associated undertakings
Loss on sale and impairment of non-
current assets (exceptional items)
Gain on sale and impairment of 
subsidiaries and investments 
(exceptional items)
Profit before tax

2012
£m

520
(7)

(60)
(99)

(1)

(6)

1
348

2011
£m

462
1

(59)
(75)

(2)

(3)

3
327

Whilst becoming more international, the Group’s principal 
operations are in the United Kingdom. Its revenue from 
external customers in the United Kingdom is £1,895 million 
(2011: £1,900 million), and total revenue from external 
customers in other countries is £301 million (2011: £240 
million).

There are three media buying agencies acting on behalf of 
a number of customers that represent the Group’s major 
customers. These agencies are the only customers which 
individually represent over 10% of the Group’s revenues. 
Revenues of approximately £486 million (2011: £480 million), 
£239 million (2011: £221 million) and £233 million (2011: £239 
million) were derived from these customers. These revenues 
are attributable to the ‘Broadcast & Online’ segment.

Operating costs
Staff costs
Staff costs before exceptional items can be analysed as 
follows:

Wages and salaries
Social security and other costs
Share-based compensation 
(see note 4.7)
Pension costs

2012
£m

236
35

9
20

300

2011
£m

220
36

11
20

287

There are £5 million of staff costs within exceptional items 
in 2012 (2011: nil) which principally relate to redundancy 
payments as reorganisation in various parts of the business 
have taken place to drive operational efficiency. Total staff 
costs including exceptional items for the year ended 31 
December 2012 are £305 million (2011: £287 million).

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsThe number of full-time equivalent employees (excluding 
short-term contractors and freelancers), calculated on a 
weighted average basis, during the year was:

Broadcast & Online
ITV Studios

2012

2,102
1,957

4,059

2011

2,271
1,687

3,958

The increase in full-time equivalent employees in ITV Studios 
is primarily driven by the transfer of Breakfast staff from 
Broadcast & Online to ITV Studios, as well as the increase in 
staff resulting from the four acquisitions in the year.

Details of Directors’ emoluments, share options, pension 
entitlements and long-term incentive scheme interests are 
set out in the Remuneration Report.

Depreciation
Depreciation in the year was £27 million (2011: £26 million), 
of which £15 million (2011: £15 million) relates to ‘Broadcast 
& Online’ and £12 million (2011: £11 million) to ‘ITV Studios’.

Operating leases
The total future minimum lease payments under non-
cancellable operating leases fall due for payment as follows:

2012

Transponders

Property

Within 1 year
Later than 1 year and not 
later than 5 years
Later than 5 years

29

137
220
386

12

29
91
132

2011 (restated)

Transponders

Property

Within 1 year
Later than 1 year and not 
later than 5 years
Later than 5 years

12

153
275
440

10

31
88
129

Total

41

166
311
518

Total

22

184
363
569

The Group’s operating leases relate to transponder 
assets and office and studio properties. The Group holds 
transmission supply agreements that require the use of 
specific transponder assets for a period of up to 12 years with 
payments increasing over time, limited by specific RPI caps. 
These supply agreements are classified as operating leases, 
in accordance with the Group’s policy on leases detailed in 
Section 3.2. The transponder operating lease disclosures in 
2011 have been restated principally to remove the impact of 
discounting from the minimum future payments.

Included in 2012 property commitments are future minimum 
lease payments of £82 million contracted on the London 
Television Centre, a property which the Group acquired 
subsequent to year end in January 2013 (see note 5.3).

Property leases typically run for a period of between 3 and 
15 years and may have an option to renew after that date. 
Lease payments are generally subject to market review 
every 5 years to reflect market rentals, but because of the 
uncertainty over the amount of any future changes, such 
changes have not been reflected in the table above. None of 
the leases include contingent rentals. 

The total future minimum sublease payments expected to 
be received under non-cancellable subleases at the year end 
is £4 million (2011: £4 million).

The total operating lease expenditure recognised during the 
year was £40 million (2011: £42 million) and total sublease 
payments received was £2 million (2011: £4 million).

Audit fees
The Group engages KPMG Audit Plc (‘KPMG’) on assignments 
additional to their statutory audit duties where their expertise 
and experience with the Group are important. The Group’s policy 
on such assignments is set out in the Audit Committee Report.

Fees paid to KPMG and its associates during the year are set 
out below:

2012
£m

2011
£m

 For the audit of the Group’s annual 
accounts
 For the audit of subsidiaries of the 
Group

  Audit-related assurance services
Total Audit and Audit-Related 
assurance services
  Taxation compliance services
  Taxation advisory services
Non-Audit Services

0.8

0.1
0.1

1.0
0.1
0.3
0.4
1.4

0.7

0.1
0.1

0.9
0.1
0.7
0.8
1.7

There were no fees payable in 2012 or 2011 to KPMG and 
associates for the auditing of accounts of any associate of the 
Group, internal audit services, services relating to corporate 
finance transactions entered into or proposed to be entered 
into, by or on behalf of the Group or any of its associates. 

Fees paid to KPMG for audit and other services to the 
Company are not disclosed in its individual accounts as 
the Group accounts are required to disclose such fees on a 
consolidated basis.

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Section 2: Results for the Year continued

2.2 Exceptional Items

  Keeping it simple . . .

Exceptional items are material and non-recurring items 
excluded from management’s assessment of profit 
because by their nature they could distort the Group’s 
underlying quality of earnings. These are excluded to 
reflect performance in a consistent manner and are in 
line with how the business is managed and measured 
on a day-to-day basis.

Accounting policies
Exceptional items as described above are disclosed on the 
face of the income statement. 

Subsequent revisions of estimates for items initially 
recognised as exceptional provisions are recorded as 
exceptional items in the year that the revision is made. Gains 
or losses on disposal of non-core assets are also considered 
exceptional due to their nature and impact on the Group’s 
underlying quality of earnings.

Exceptional items
Operating and non-operating exceptional items are analysed 
as follows:

(Charge)/credit

Ref.

Operating exceptional items:

2012
£m

2011
£m

 Reorganisation and 
restructuring costs

  Onerous property provision
     Acquisition related expenses
Total net operating exceptional 
items
Non-operating exceptional 
items:

 Loss on sale and impairment  
of non-current assets
 Gain on sale and  
impairment of subsidiaries  
and investments
Total non-operating 
exceptional items
Total exceptional items  
before tax

A

B

C

D

(5)
–
(2)

(7)

(6)

1

(5)

(12)

–
1
–

1

 (3)

3

–

1

A – Reorganisation and restructuring costs
There were £5 million of exceptional restructuring costs 
in 2012 in relation to restructuring initiatives to drive cost 
efficiency in line with the strategy (2011: no exceptional 
reorganisation or restructuring costs).

B – Acquisition related expenses
Charges of £2 million principally relate to professional fees 
(mainly financial and legal due diligence) incurred on the four 
acquisitions completed during the period (see note 3.4), and 
expenses in the period with respect to post-combination 
remuneration costs accrued to former owners (2011: nil).

C – Loss on sale and impairment of non-current assets
In 2012 a £6 million (2011: £3 million) loss on sale and 
impairment of non-current assets was incurred primarily as a 
result of an impairment on the premises in Manchester of £5 
million, arising from the decision to reclassify the properties 
to assets held for sale (see note 3.5).

D – Gain on sale and impairment of subsidiaries and 
investments
The £1 million credit relates to a £3 million gain on the sale 
of Screenvision US (Technicolor Cinema Advertisers LLC), 
offset by £2 million of impairment charges on investments 
in Freesat (UK) Limited and NoHo Film and Television 
Limited. In 2011 the £3 million gain principally related to the 
sale of Screenvision Holdings (Europe) Limited.

2.3 Taxation

  Keeping it simple . . .

This section lays out the tax accounting policies, the 
current and deferred tax charges or credits in the year 
(which together make up the total tax charge or credit 
in the income statement), a reconciliation of profit 
or loss before tax to the tax charge or credit and the 
movements in deferred tax assets and liabilities.

Accounting policies
The tax charge for the period is recognised in the income 
statement and the statement of comprehensive income, 
according to the accounting treatment of the related 
transaction. The tax charge comprises both current and 
deferred tax. The calculation of the Group’s total tax charge 
involves a degree of estimation and judgement in respect 
of certain items whose tax treatment cannot be finally 
determined until a resolution has been reached by the 
relevant tax authority. 

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Current tax is the expected tax payable or receivable on the 
taxable income or loss for the year and any adjustment in 
respect of previous years. The current tax charge is based on 
tax rates that are enacted or substantively enacted at the 
year end.

The Group recognises liabilities for anticipated tax issues 
based on estimates of the additional taxes that are likely 
to become due, which require judgement. Amounts are 
accrued based on management’s interpretation of specific 
tax law and the likelihood of settlement. Where the final 
tax outcome of these matters is different from the amounts 
that were initially recorded, such differences will impact 
the income tax and deferred tax provisions in the period in 
which such determination is made.

Deferred tax arises due to certain temporary differences 
between the carrying amounts of assets and liabilities 
for financial reporting purposes and those for taxation 
purposes. The following temporary differences are not 
provided for:

•	 the initial recognition of goodwill;

•	 the initial recognition of assets or liabilities that affect 
neither	accounting	nor	taxable	profit	other	than	in	a	
business combination; and

•	 differences relating to investments in subsidiaries to 
the extent that they will probably not reverse in the 
foreseeable future.

The amount of deferred tax provided is based on the 
expected manner of realisation or settlement of the 
carrying amount of assets and liabilities. A deferred tax 
asset is recognised only to the extent that it is probable 
that sufficient taxable profit will be available to utilise the 
temporary difference.

Recognition of deferred tax assets, therefore, involves 
judgement regarding the timing and level of future taxable 
income. Deferred tax assets and liabilities are disclosed net 
to the extent that they relate to taxes levied by the same 
authority and the Group has the right of set-off.

Taxation – Income statement
The total taxation charge in the income statement is 
analysed as follows:

Current tax:
  Current tax charge before 
  exceptional items

 Current tax charge on exceptional  
items

  Adjustments for prior periods

Deferred tax:

 Origination and reversal of  
temporary differences

  Adjustments for prior periods

Total taxation charge in the income 
statement

2012
£m

2011
£m

(63)

(2)
(65)
10
(55)

(30)
5
(25)

(80)

(60)

–
(60)
19
(41)

(38)
–
(38)

(79)

In order to understand how, in the income statement, a 
tax charge of £80 million (2011: £79 million) arises on a 
profit before tax of £348 million (2011: £327 million), the 
taxation charge that would arise at the standard rate of 
UK corporation tax is reconciled to the actual tax charge as 
follows:

Profit before tax
Taxation charge at UK corporation tax 
rate of 24.5% (2011: 26.5%)
Non-taxable income/non-deductible 
expenses
Recognition of previously unrecognised 
temporary differences
Adjustments for prior periods
Impact of changes in tax rate
Other
Total taxation charge in the income 
statement

2012
£m

348

(85)

(4)

8
7
(3)
(3)

2011
£m

327

(87)

(7)

11
8
(3)
(1)

(80)

(79)

Non-deductible expenses are expenses that are not 
expected to be allowable for tax purposes. Similarly non-
taxable income is income that will not be taxed.

Tax losses brought forward may be utilised against current 
year profits if the brought forward losses and the current 
year profits are of the same type. Use of tax losses in this 
way leads to a reduction of the tax charge. 

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Section 2: Results for the Year continued

A deferred tax credit of £8 million is recognised on overseas 
temporary differences in the USA and Germany. The 
deferred tax credit of £11 million in 2011 was on financing 
losses linked to previous investments ( ‘loan relationship 
deficits’) following the successful conclusion of an enquiry 
with the tax authorities. 

Adjustments for prior periods primarily arise where an 
outcome is obtained on certain tax matters which differs 
from expectations held when the related provision was 
made. Where the outcome is more favourable than the 
provision made, the difference is released, lowering 
the current year tax charge. Where the outcome is less 
favourable than our provision, an additional charge to 
current year tax will occur.

The effective tax rate is the tax charge on the face of 
the income statement expressed as a percentage of the 

profit before tax. In the year ended 31 December 2012, 
the effective tax rate is lower than the standard rate of UK 
corporation tax primarily because of adjustments for prior 
periods and recognition of overseas deferred tax assets. In 
the year ended 31 December 2011, the effective tax rate 
was lower than the standard rate of UK corporation tax 
primarily due to the settlement of outstanding matters 
in the overseas business. As explained in the Financial and 
Performance Review, the Group uses an adjusted tax rate to 
show the cash tax impact on its adjusted earnings.

Taxation – Other comprehensive income
Within other comprehensive income a tax credit totalling 
£53 million (2011: credit of £30 million) has been recognised 
representing deferred tax. An analysis of this is included 
below in the deferred tax movement table.

Taxation – Statement of financial position
The table below outlines the deferred tax assets/(liabilities) that are recognised in the statement of financial position, 
together with their movements in the year:

At
1 January
2012
£m

Recognised in
the income
statement
£m

Recognised
in equity
£m

At
31 December
2012
£m

1
(49)
1
71
32
(1)
8
–
2
65

(7)
15
–
(27)
(15)
1
–
9
(1)
(25)

–
–
–
52
–
–
1
–
–
53

(6)
(34)
1
96
17
–
9
9
1
93

At
1 January
2011
£m

Recognised in
the income
statement
£m

Recognised
in equity
£m

At
31 December
2011
£m

2
(65)
2
76
50
(1)
7
2
73

(1)
16
(1)
(35)
(18)
–
1
–
(38)

–
–
–
30
–
–
–
–
30

1
(49)
1
71
32
(1)
8
2
65

Property, plant and equipment
Intangible assets
Programme rights
Pension scheme deficits
UK tax losses
Interest-bearing loans and borrowings, and derivatives
Share-based compensation
Overseas
Other

Property, plant and equipment
Intangible assets
Programme rights
Pension scheme deficits
UK tax losses
Interest-bearing loans and borrowings, and derivatives
Share-based compensation
Other

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million (2011: £115 million) and total deferred tax liabilities 
are £40 million (2011: £50 million).

assets in respect of overseas losses of £13 million (2011: £9 
million) that time expire between 2017 and 2026 have not 
been recognised.

The deferred tax balance relates to:

2.4 Earnings per share

•	 property, plant and equipment timing differences arising 

on assets qualifying for capital allowances;

•	 timing differences on intangible assets arising on 

business combinations;

•	 programme rights timing differences on intercompany 

profits	on	stock;

•	 pension	scheme	deficit	timing	differences	on	the	IAS	
19	pension	deficit,	additional	contributions	resulting	
from funding through the SDN pension partnership 
(not recognised as contributions under IAS 19) and the 
spreading of tax relief on one-off large pension funding 
payments;

•	 UK	tax	loss	timing	differences	in	receiving	the	benefit	of	

the Group’s tax losses;

•	

interest-bearing loans and borrowings and derivatives  
timing differences on hedging instruments;

•	 share-based compensation timing differences on share 

schemes;

•	 overseas timing differences on intangible assets and net 

operating losses arising in the US and Germany; and

•	 other timing differences on miscellaneous items including 
sale and leaseback arrangements and various provisions.

Due to the change in the statutory tax rate, deferred tax is 
provided at 23% (2011: 25%), which is the rate that has been 
substantively enacted to apply from 1 April 2013. The impact 
of the change in the tax rate is £7 million (2011: £6 million), 
of which £3 million was recognised in the deferred tax 
charge and the remainder recognised in equity to reflect the 
movements in the pension deficit taken to equity.

The deferred tax balance associated with the pension deficit 
has been adjusted to reflect the current tax benefit obtained 
in the current year following the employer contributions of 
£82 million to the Group’s defined benefit pension scheme. 
The adjustment in equity to the deferred tax balance primarily 
relates to the actuarial losses recognised in the period. 

A deferred tax asset of £513 million (2011: £558 million) 
in respect of capital losses of £2,230 million (2011: £2,230 
million) has not been recognised due to uncertainties as 
to the amount and whether a capital gain will arise in the 
appropriate form and relevant territory against which such 
losses could be utilised. For the same reasons, deferred tax 

  Keeping it simple . . .

Earnings per share (‘EPS’) is the amount of post-tax 
profit attributable to each share.

Basic EPS is calculated on the Group profit for the year 
attributable to equity shareholders of £267 million 
(2011: £247 million) divided by 3,888 million (2011: 
3,883 million) being the weighted average number of 
shares in issue during the year.

Diluted EPS takes into account the dilutive effect of all 
share options being exercised and assumes that the 
£135 million convertible bond is converted to shares in 
its entirety. 

Basic EPS is adjusted in order to more accurately show 
the business performance of the Group in a consistent 
manner and reflect how the business is managed 
and measured on a day-to-day basis. Adjusted EPS 
is adjusted for exceptional items, impairment of 
intangible assets, amortisation of intangible assets 
acquired through business combinations, net financing 
cost adjustments and prior period and other tax 
adjustments.

The calculation of basic, diluted and adjusted EPS is set out 
below:

Earnings per share 2012

Ref.

Basic
£m

Diluted
£m

Profit for the year attributable to 
equity shareholders of ITV plc
Weighted average number of 
ordinary shares in issue – million
Dilution due to share options
Dilution due to convertible bond
Total weighted average number of 
ordinary shares in issue – million
Earnings per ordinary share

A

267

275

3,888
–
–

3,888
6.9p

3,888
43
192

4,123
6.7p

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Adjusted earnings per share 2012

Ref.

Adjusted
£m

Diluted
£m

Profit for the year attributable to 
equity shareholders of ITV plc
Exceptional items
Profit for the year before 
exceptional items
Amortisation and impairment of 
acquired intangible assets
Adjustments to net financing costs
Other tax adjustments
Adjusted profit
Total weighted average number of 
ordinary shares in issue – million
Adjusted earnings per ordinary 
share

Earnings per share 2011

Profit for the year attributable to 
equity shareholders of ITV plc 
Weighted average number of 
ordinary shares in issue – million
Dilution due to share options

Dilution due to convertible bond
Total weighted average number of 
ordinary shares in issue – million
Earnings per ordinary share

A
B

C
D
E
F

Ref.

A

267
10

277

37
42
2
358

275
10

285

37
42
2
366

3,888

4,123

9.2p

8.9p

Basic
£m

247

3,883
–

–

3,883
6.4p

Diluted
£m

255

3,883
36

192

4,111
6.2p

Adjusted earnings per share 2011

Ref.

Adjusted
£m

Diluted
£m

Profit for the year attributable to 
equity shareholders of ITV plc
Exceptional items
Profit for the year before 
exceptional items
Amortisation and impairment of 
acquired intangible assets
Adjustments to net financing costs
Other tax adjustments
Adjusted profit
Total weighted average number of 
ordinary shares in issue – million
Adjusted earnings per ordinary share

B

C
D
E
F

247
(1)

246

35
18
7
306

3,883
7.9p

255
(1)

254

35
18
7
314

4,111
7.6p

The rationale for determining the adjustments to profit is 
provided in the Financial and Performance Review. Details of 
the adjustments to earnings are below:

A. Diluted earnings per share are impacted by the £135 

million 2016 convertible Eurobond issued in November 
2009. Diluted profit for the year attributable to equity 
shareholders of ITV plc includes an adjustment for 
interest and accretion on the convertible Eurobond 
which would not have been incurred if the bond had been 
converted to equity in the period.

B.  The exceptional items detailed in Section 2.2 are adjusted 
to reflect profit for the year before exceptional items. 
A tax credit of £2 million (2011: nil) is recognised on the 
operating exceptional items of £7 million (2011: £1 million 
credit). There is no tax credit recognised on the non-
operating exceptional items of £5 million.

C.  Amortisation and impairment of acquired intangible 

assets of £37 million (2011: £35 million) is calculated as 
total amortisation and impairment of £60 million (2011: 
£59 million), less amortisation of software licences 
and development of £11 million (2011: £12 million). A 
related tax credit of £12 million (2011: £12 million) is then 
recognised on the net amount. 

D.  Adjustments to net financing costs of £42 million (2011: 
£18 million) is calculated as the gross adjustment of £55 
million (2011: £25 million), reduced by a tax credit of £13 
million (2011: £7 million). Adjustments primarily relate 
to mark-to-market movements on swaps and foreign 
exchange, losses on buybacks and imputed pension 
interest charges. 

E.  Other tax adjustments reflect the impact on the deferred 
tax charge of the decrease in the statutory tax rate from 
24.5% to 23%. In 2011, the adjustment of £7 million was 
made to reflect the reversal of the credit arising from the 
recognition of the deferred tax asset on certain losses, 
which were partially offset by those losses utilised.
F.  Adjusted profit is defined as profit for the year before 
exceptional items, amortisation and impairment of 
acquired intangible assets, net financing cost adjustments 
and other tax adjustments.

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  In this section . . .

This section shows the assets used to generate the Group’s trading performance and the liabilities incurred as a result. 
Liabilities relating to the Group’s financing activities are addressed in Section 4. Deferred tax assets and liabilities are 
shown in Section 2.3.

On the following pages there are sections covering working capital, non-current assets, acquisitions and disposals, 
other payables due after more than one year, provisions and pensions.

 3.1 Working capital

  Keeping it simple . . .

Working capital represents the assets and liabilities  
the Group generates through its trading activity. The 
Group therefore defines working capital as distribution 
rights, programme rights and other inventory, trade 
and other receivables and trade and other payables.

Careful management of working capital ensures  
that the Group can meet its trading and financing 
obligations within its ordinary operating cycle. 

Working capital is a driver of the ‘profit to cash’ 
conversion, a key performance indicator for the Group. 
The Group’s target ‘profit to cash’ ratio on a rolling 
three-year basis is at least 90%.

In the following section you will find further 
information regarding working capital management 
and analysis of the elements of working capital.

3.1.1 Distribution rights
Accounting policies
‘Distribution rights’ are programme rights the Group buys 
from producers to derive future revenues principally through 
licensing to broadcasters. These are classified as non-current 
assets as these rights are used to derive long-term economic 
benefit for the Group.

Distribution rights are recognised initially at cost and 
charged through operating costs in the income statement 
over a maximum five-year period that is dependent on 
either cumulative sales and programme genre, or based on 
forecast future sales. Certain film rights are expensed over 
a period of up to ten years reflecting the estimated longer 
period over which these types of rights can be exploited. 
These estimates are based on historical experience with 
similar rights as well as anticipation of future events. 
Advances paid for the acquisition of distribution rights 
are disclosed as distribution rights as soon as they are 
contracted. These advances are not expensed until the 

programme is available for distribution. Up to that point 
they are assessed annually for impairment through the 
reassessment of the future sales expected to be earned 
from that title.

Movements in distribution rights during the year are shown 
in the table below:

Cost:
At 1 January
Additions

At 31 December

Charged to income statement:
At 1 January
Charge for the year
At 31 December

Net book value

2012
£m

125
15

140

114
9
123

17

2011
£m

111
14

125

99
15
114

11

3.1.2 Programme rights and other inventory 
Accounting policies
Where programming, sports rights and film rights are 
acquired for the primary purpose of broadcasting, these are 
recognised within current assets.

Assets are recognised when the Group controls the 
respective assets and the risks and rewards associated with 
them. 

For acquired programme rights, assets are recognised as 
payments are made and are recognised in full when the 
programme is available for transmission. Programmes 
produced internally, either for the purpose of broadcasting 
or to be sold in the normal course of the Group’s operating 
cycle, are recognised within current assets at production 
cost.

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Programme rights and other inventory written down in the 
year were £3 million (2011: £5 million). There have been no 
reversals relating to inventory previously written down to 
net realisable value (2011: £nil).

3.1.3 Programme commitments
There are operating commitments in respect of 
programming entered into in the ordinary course of business 
with programme suppliers, sports organisations and film 
distributors in respect of rights to broadcast on the ITV 
network. Commitments in respect of these purchases, which 
are not reflected in the statement of financial position, are 
due for payment as follows:

Within one year
Later than one year and not more than 
five years
More than five years

2012
£m

439

474
47
960

2011
£m

396

599
85
1,080

3.1.4 Trade and other receivables
Accounting policies
Trade receivables are recognised initially at the value of 
the invoice sent to the customer and subsequently at the 
amounts considered recoverable (amortised cost). Where 
payments are not due for more than one year, they are 
shown in the financial statements at their net present value 
to reflect the economic cost of delayed payment. The Group 
provides goods and services to substantially all its customers 
on credit terms.

Estimates are used in determining the level of receivables 
that will not, in the opinion of the Directors, be collected. 
These estimates include such factors as historical 
experience, the current state of the UK and overseas 
economies and industry specific factors. A provision for 
impairment of trade receivables is established when there is 
sufficient evidence that the Group will not be able to collect 
all amounts due.

The carrying value of trade receivables is considered to 
approximate fair value.

Programme costs and rights, including those acquired under 
sale and leaseback arrangements, are generally expensed 
to operating costs in full on first transmission. Film rights, 
sports rights and certain acquired programmes are expensed 
over a number of transmissions reflecting the pattern in 
which the right is consumed.

Programme costs and rights not yet written off are included 
in the statement of financial position at the lower of cost 
and net realisable value. In assessing net realisable value 
for programmes in production, judgement is required when 
considering the contracted sales price and estimated costs 
to complete. For programme stock, sports rights and film 
rights, the net realisable value assessment is based on 
estimated airtime value, with consideration given to whether 
the number of transmissions purchased can be efficiently 
played out over the licence period. Any reversals of write-
downs for programme costs and rights are recognised as a 
reduction in operating costs.

Historically, ITV has entered into sale and leaseback 
agreements in relation to certain programme titles. Related 
outstanding sale and leaseback obligations, which comprise 
the principal and accrued interest, are included within 
borrowings. The finance related element of the agreement is 
charged to the income statement over the term of the lease 
on an effective interest basis. Sale and leaseback obligations 
are secured against an equivalent cash balance held within 
cash and cash equivalents.

The programme rights and other inventory at the year end 
are shown in the table below:

Acquired programming
Production
Commissions
Sports rights
Prepayments
Other

2012
£m

102
95
24
28
–
1
250

2011
£m

122
87
36
36
2
2
285

Production inventory comprises the costs incurred by ITV 
Studios in producing a programme, where the programme 
is part way through the production process and not yet 
available for delivery to a broadcaster. Commissions 
primarily comprise programmes purchased based on 
editorial specification, over which the Group has some 
control.

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Accounting policies
Trade payables are recognised at the value of the invoice 
received from a supplier.

The carrying value of trade payables is considered to 
approximate fair value.

Trade and other payables due within one year can be 
analysed as follows:

Trade payables
Social security
Other payables
Accruals and deferred income

2012
£m

34
7
189
384
614

3.1.6 Trade payables due after more than one year
Trade payables due after more than one year can be 
analysed as follows:

Trade payables

2012
£m

30

2011
£m

69
16
183
371
639

2011
£m

45

This primarily relates to film creditors for which payment is 
due after more than one year.

3.1.7 Working capital management
Cash and working capital management continues to be a key 
focus. During the year the cash inflow from working capital 
was £1 million (2011: £18 million) derived as follows:

Decrease in programme rights and 
other inventory and distribution rights

Decrease in receivables
Decrease in payables
Working capital inflow

2012
£m

29

17
(45)
1

2011
£m

–

52
(34)
18

The decrease in programme rights and other inventory is 
largely driven by a reduction in acquired films and sports 
rights.

Trade and other receivables can be analysed as follows:

Due within one year:
  Trade receivables
  Other receivables
  Prepayments and accrued income

Due after more than one year:
  Trade receivables
Total trade and other receivables

2012
£m

264
43
58
365

14
379

2011
£m

271
22
77
370

26
396

£278 million (2011: £297 million) of total trade receivables 
that are not impaired are aged as follows:

Current
Up to 30 days overdue
Between 30 and 90 days overdue
Over 90 days overdue

2012
£m

274
2
2
–
278

2011
£m

277
4
5
11
297

As at 31 December 2012, trade receivables of £7 million 
(2011: £11 million) were provided against. Movements in the 
Group’s provision for impairment of trade receivables can be 
shown as follows:

At 1 January
Charged during the year
Receivables written off during the year 
as uncollectable (utilisation of provision)
Unused amounts reversed
At 31 December

2012
£m

11
3

(4)
(3)
7

2011
£m

8
8

(1)
(4)
11

The £7 million provision for doubtful debts is aged as £4 
million due in more than 90 days and £3 million due in up to 
30 days from the reporting date. 

The table below shows the Group’s net receivables relating 
to non-consolidated licensees in the ‘Broadcast & Online’ 
segment, where the Group has both supplier and customer 
relationships. 

Trade receivables – current
Trade receivables – past due but not 

impaired
Other receivables
Trade and other payables

2012
£m

6

1
–
(1)
6

2011
£m

9

12
5
(4)
22

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Determining whether a lease is a finance lease requires 
judgement as to whether substantially all of the risks and 
benefits of ownership have been transferred to the Group. 
Estimates used by management in making this assessment 
include the useful economic life of assets, the fair value 
of the asset and the discount rate applied to the total 
payments required under the lease. Assets held under such 
leases are included within property, plant and equipment 
and depreciated on a straight-line basis over their estimated 
useful lives. 

Outstanding finance lease obligations, which comprise 
the principal plus accrued interest, are included within 
borrowings. The finance element of the agreements is 
charged to the income statement over the term of the lease 
on an effective interest basis. 

All other leases are operating leases, the rentals on which 
are charged to the income statement on a straight-line basis 
over the lease term. 

Depreciation
Depreciation is provided to write off the cost of property, 
plant and equipment less estimated residual value, on a 
straight-line basis over their estimated useful lives. The 
annual depreciation charge is sensitive to the estimated 
useful life of each asset and the expected residual value at 
the end of its life. The major categories of property, plant 
and equipment are depreciated as follows:

Asset class

Freehold land
Freehold buildings
Leasehold properties

Leasehold improvements

Vehicles, equipment and fittings1

Depreciation policy

not depreciated
up to 60 years
shorter of residual lease term 
or 60 years
shorter of residual lease term or 
estimated useful life
3 to 20 years

1 

Equipment includes studio production and technology assets.

Impairment of assets
Property, plant and equipment that is subject to 
depreciation is reviewed for impairment whenever events or 
changes in circumstances indicate that the carrying amount 
may not be recoverable. Indicators of impairment may 
include changes in technology and business performance.

Agreements with non-consolidated licensees resulted in a 
reduction in receivables. Changes to the timing of broadcast 
infrastructure payments drove a reduction in prepayments 
from the prior year.

The decrease in payables primarily relates to trade payables,  
and results from reductions in programme and sports rights 
creditors.

3.2 Property, plant and equipment

  Keeping it simple . . .

The following section shows the physical assets used  
by the Group to generate revenues and profits. 
These assets include office buildings and studios, as 
well as equipment used in broadcast transmission, 
programme production and support activities.

The cost of these assets is the amount initially paid 
for them. A depreciation expense is charged to the 
income statement to reflect annual wear and tear and 
the reduced value of the asset over time. Depreciation 
is calculated by estimating the number of years the 
Group expects the asset to be used (useful economic 
life). If there has been a technological change or 
decline in business performance the Directors review 
the value of the assets to ensure they have not fallen 
below their depreciated value. If an asset’s value falls 
below its depreciated value an additional one-off 
impairment charge is made against profit.

This section also explains the accounting policies 
followed by ITV and the specific estimates made in 
arriving at the net book value of these assets.

Accounting policies
Property, plant and equipment
Property, plant and equipment are stated at cost less 
accumulated depreciation and impairment losses. Certain 
items of property, plant and equipment that were revalued 
to fair value prior to 1 January 2004, the date of transition 
to IFRS, are measured on the basis of deemed cost, being 
the revalued amount less depreciation up to the date of 
transition.

Leases 
Finance leases are those which transfer substantially all the 
risks and rewards of ownership to the lessee. Certain service 
contracts involve the use of specific assets (e.g. transmission 
or studio equipment) and therefore contain an embedded 
lease. 

118

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsProperty, plant and equipment
Property, plant and equipment can be analysed as follows:

Freehold land 
and buildings

Improvements to leasehold
land and buildings

Vehicles, equipment 
and fittings

Cost
At 1 January 2011
Additions

Additions from acquisition
Disposals, retirements and reclassifications
At 31 December 2011
Additions
Reclassification to intangible assets
Reclassification to assets held for sale
Disposals and retirements
At 31 December 2012

Depreciation

At 1 January 2011
Charge for the year
Accumulated depreciation from acquisition

Disposals, retirements and reclassifications
At 31 December 2011
Charge for the year
Impairment charge for the year (see note 2.2)
Reclassification to assets held for sale
Disposals and retirements
At 31 December 2012
Net book value
At 31 December 2012
At 31 December 2011

£m

52
–

–
(1)
51
–
–
(37)
–
14

8
2
–

(1)
9
1
5
(12)
–
3

11
42

Long
£m

Short
£m

Owned
£m

Finance leases
£m

52
5

–
2
59
18
–
(1)
–
76

12
2
–

1
15
2
–
(1)
–
16

60
44

20
–

–
(2)
18
–
–
–
(2)
16

16
1
–

(2)
15
1
–
–
(1)
15

1
3

225
39

5
(64)
205
33
(6)
(8)
(21)
203

168
18
5

(61)
130
20
–
(8)
(21)
121

82
75

15
–

–
(1)
14
2
–
–
–
16

9
3
–

(1)
11
3
–
–
–
14

2
3

Total

£m

364
44

5
(66)
347
53
(6)
(46)
(23)
325

213
26
5

(64)
180
27
5
(21)
(22)
169

156
167

Capital commitments
There are £10 million of capital commitments at  
31 December 2012 (2011: £10 million) which primarily relate 
to the development at MediaCity, including the new location 
for Coronation Street, in Manchester.

Of total additions, £3 million relate to acquisitions made in 
the year (2011: nil).

Included within the book values above is expenditure of  
£38 million (2011: £27 million) on property, plant and 
equipment that are in the course of construction.

Included within disposals and retirements are net 
impairments of £nil (2011: £3 million) to net book value, 
resulting from a review of tangible assets for obsolescence 
in the period. The net impairment comprised £21 million of 
cost and £21 million of accumulated depreciation (2011: £67 
million and £64 million respectively) .

119

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3.3 Intangible assets

  Keeping it simple . . .

The following section shows the non-physical assets 
used by the Group to generate revenues and profits.

These assets include brands, customer contracts and 
relationships, contractual arrangements, licences, 
software development, film libraries and goodwill. 
The cost of these assets is the amount that the 
Group has paid or, where there has been a business 
combination, the fair value of the specific intangible 
assets that could be sold separately or which arise 
from legal rights. In the case of goodwill, its cost is the 
amount the Group has paid in acquiring a business over 
and above the fair value of the individual assets and 
liabilities acquired. The value of goodwill is ‘intangible’ 
value that comes from, for example, a uniquely strong 
market position and the outstanding productivity of its 
employees.

The value of intangible assets, with the exception of  
goodwill, reduces over the number of years the Group 
expects to use the asset, the useful economic life, 
via an annual amortisation charge to the income 
statement. Where there has been a technological 
change or decline in business performance the 
Directors review the value of assets to ensure they 
have not fallen below their amortised value. Should 
an asset’s value fall below its amortised value an 
additional one-off impairment charge is made against 
profit.

This section explains the accounting policies applied 
and the specific judgements and estimates made by 
the Directors in arriving at the net book value of these 
assets.

120

Accounting policies
Goodwill
Goodwill represents the future economic benefits that 
arise from assets that are not capable of being individually 
identified and separately recognised. The goodwill 
recognised by the Group has all arisen as a result of business 
combinations.

Due to changes in accounting standards goodwill has been 
calculated using three different methods depending on the 
date the relevant business was purchased.

Method 1: All business combinations that have occurred 
since 1 January 2009 were accounted for using the 
acquisition method. Under this method, goodwill is 
measured as the fair value of the consideration transferred 
(including the recognition of any non-controlling interests 
of the business being bought), less the fair value of the 
identifiable assets acquired and liabilities assumed, 
all measured at the acquisition date. Any contingent 
consideration to be transferred will be recognised at fair 
value at the acquisition date. Contingent consideration  
classified as an asset or liability that is a financial instrument 
is measured at fair value with changes in fair value 
recognised in the income statement. The determination 
of fair value is based on discounted cash flows. The key 
assumptions take into consideration the probability of 
meeting each performance target and the discount rate.

Where less than 100% of a subsidiary is acquired, and call 
and put options are granted over the remaining interest, 
a non-controlling interest is recognised in equity. A call 
option is recognised as a derivative financial instrument, 
carried at fair value. The put option is recognised as a liability 
within Other payables, carried at the present value of the 
put option exercise price, and a corresponding charge is 
included in Merger and Other Reserves. Any subsequent 
remeasurement of the call option and the put option liability 
is recognised within finance income or cost.

Subsequent adjustments to the fair value of net assets 
acquired can only be made within 12 months of the 
acquisition date, and only if fair values were determined 
provisionally at an earlier reporting date. These adjustments 
are accounted for from the date of acquisition. 

Acquisitions of non-controlling interests are accounted for 
as transactions with owners and therefore no goodwill is 
recognised as a result of such transactions. Transaction costs 
incurred in connection with those business combinations, 
such as legal fees, due diligence fees and other professional 
fees, are expensed as incurred.

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsMethod 2: All business combinations that occurred between 
1 January 2004 and 31 December 2008 were accounted 
for using the purchase method in accordance with IFRS 
3 ‘Business Combinations (2004)’. Goodwill on those 
combinations represents the difference between the cost 
of the acquisition and the fair value of the identifiable net 
assets acquired and did not include the value of the non-
controlling interest. Transaction costs incurred in connection 
with those business combinations, such as legal fees, due 
diligence fees and other professional fees, were included in 
the cost of acquisition.

Method 3: For business combinations prior to 1 January 
2004, goodwill is included at its deemed cost, which 
represents the amount recorded under UK GAAP at that 
time less accumulated amortisation up to 31 December 
2003. The classification and accounting treatment of 
business combinations occurring prior to 1 January 2004, 
the date of transition to IFRS, has not been reconsidered as 
permitted under IFRS 1. Goodwill is stated at its recoverable 
amount being cost less any accumulated impairment losses 
and is allocated to cash-generating units.

Other intangible assets
Other intangible assets are those which are identifiable and 
can be sold separately or which arise from legal rights.

Within ITV there are two types of intangible assets: those 
acquired and those that have been internally generated 
(such as software licences and development).

Other intangible assets acquired directly by the Group 
are stated at cost less accumulated amortisation. Those 
separately identified intangible assets acquired as part of a 
business combination are shown at fair value at the date of 
acquisition less accumulated amortisation.

The main intangible assets the Group has valued are brands, 
licences, contractual arrangements, and customer contracts 
and relationships.

Each class of intangible asset’s valuation method on initial 
recognition, amortisation method and estimated useful life 
is set out in the table below:

Class of intangible asset

Valuation method

Brands

Customer contracts 
and relationships

Contractual 
arrangements

Licences

Software licences and 
development*
Film libraries

Applying a royalty rate to the expected future revenues  
over the life of the brand.
Expected future cash flows from those contracts and 
relationships existing at the date of acquisition are  
estimated. If applicable, a contributory charge is deducted  
for the use of other assets needed to exploit the cash flow.
The net cash flow is then discounted back to present 
value.
Expected future cash flows from those contracts existing at the 
date of acquisition are estimated. If applicable, a contributory 
charge is deducted for the use of other assets needed to exploit 
the cash flow. The net cash flow is then discounted back to 
present value.
Start-up basis of expected future cash flows existing at  
the date of acquisition. If applicable, a contributory charge is 
deducted for the use of other assets needed to exploit the cash 
flow. The net cash flow is then discounted back to present  
value.
Initially at cost and subsequently at cost less accumulated 
amortisation.
Initially at cost and subsequently at cost less accumulated 
amortisation.

* 

 Internally generated software development costs in relation to itv.com are expensed as incurred.

Amortisation method

Estimated useful life

Straight-line

up to 11 years

Straight-line

Straight-line

up to 6 years for 
customer contracts 

5 to 10 years for 
customer relationships

up to 10 years depending 
on the contract terms

Straight-line

11 to 17 years depending 
on term of licence

Straight-line

1 to 5 years

Sum of digits

20 years

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Determining the fair value of intangible assets arising 
on acquisition requires judgement. The Directors make 
estimates regarding the timing and amount of future cash 
flows derived from exploiting the assets being acquired. 
The Directors then estimate an appropriate discount rate 
to apply to the forecast cash flows. Such estimates are 
based on current budgets and forecasts, extrapolated for 
an appropriate period taking into account growth rates, 
expected changes to selling prices, operating costs and 
the expected useful lives of assets. Judgements are also 
made regarding whether and for how long licences will be 
renewed; this drives our amortisation policy for those assets.

The Directors estimate the appropriate discount rate using 
pre-tax rates that reflect current market assessments of the 
time value of money and the risks specific to the assets or 
businesses being acquired.

Amortisation
Amortisation is charged to the income statement over the 
estimated useful lives of intangible assets unless such lives 
are judged to be indefinite. Indefinite life assets, such as 
goodwill, are not amortised but are tested for impairment at 
each year end.

Impairment
Goodwill is not subject to amortisation and is tested 
annually for impairment and when circumstances indicate 
that the carrying value may be impaired.

Other intangible assets are subject to amortisation and are 
reviewed for impairment whenever events or changes in 
circumstances indicate that the amount carried in the statement 
of financial position is less than its recoverable amount.

Determining whether the carrying amount of intangible 
assets has any indication of impairment requires judgement. 
Any impairment is recognised in the income statement.

An impairment test is performed by assessing the 
recoverable amount of each asset, or for goodwill, the cash-
generating unit (or group of cash-generating units) related 
to the goodwill. Assets are grouped at the lowest levels for 
which there are separately identifiable cash flows (‘cash-
generating unit’ or ‘CGU’).

The recoverable amount is the higher of an asset’s fair value 
less costs to sell and ‘value in use’. The value in use is based 
on the present value of the future cash flows expected to 
arise from the asset. 

Growth assumptions derived from the Transformation Plan 
are not included in the estimated future cash flows used 
as the Group applies cautious assumptions for impairment 
testing.

Estimates are used in deriving these cash flows and the 
discount rate. Such estimates reflect current market 
assessments of the risks specific to the asset and the time 
value of money. The estimation process is complex due to 
the inherent risks and uncertainties. If different estimates 
of the projected future cash flows or a different selection of 
an appropriate discount rate or long-term growth rate were 
made, these changes could materially alter the projected 
value of the cash flows of the asset, and as a consequence 
materially different amounts would be reported in the 
financial statements.

Impairment losses in respect of goodwill are not reversed. In 
respect of assets other than goodwill, an impairment loss is 
reversed if there has been a change in the estimates used to 
determine the recoverable amount. An impairment loss is 
reversed only to the extent that the asset’s carrying amount 
does not exceed the carrying amount that would have 
been determined, net of depreciation or amortisation, if no 
impairment loss had been recognised.

122

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsIntangible assets
Intangible assets can be analysed as follows:

Goodwill
£m

Brands
£m

Customer 
contracts 
and 
relationships
£m

Contractual
arrangements
£m

Software 
licences and 
development
£m

Film libraries 
and other
£m

Licences
£m

Cost
At 1 January 2011
Additions
Disposals
At 31 December 2011
Additions
Reclassification from tangible assets
At 31 December 2012
Amortisation and impairment
At 1 January 2011

Charge for the year
Disposals
At 31 December 2011
Charge for the year

Impairments
At 31 December 2012
Net book value
At 31 December 2012
At 31 December 2011

3,365
14
–
3,379
26
–
3,405

2,654

–
–
2,654
–

–
2,654

751
725

173
–
–
173
2
–
175

110

17
–
127
16

–
143

32
46

328
–
–
328
4
–
332

269

18
–
287
19

–
306

26
41

–
–
–
–
10
–
10

–

–
–
–

–

–
–

10
–

121
–
–
121
–
–
121

56

9
–
65
9

–
74

47
56

54
 10
(2)
62
10
6
78

27

12
(2)
37
11

–
48

30
25

79
–
–
79
–
–
79

35

3
–
38
2

3
43

36
41

Total
£m

4,120
24
(2)
4,142
52
6
4,200

3,151

59
(2)
3,208
57

3
3,268

932
934

Goodwill, brands, customer contracts and contractual 
arrangements have increased by £26 million, £2 million, £4 
million and £10 million respectively in 2012 following the 
acquisitions of four production companies, as detailed in 
note 3.4 (2011: £14 million increase due to the acquisition of 
Channel Television Holdings Limited, nil other intangibles). 

Included within the book values above is expenditure of £6 
million (2011: £10 million) on software that is in the course of 
development. 

During the year, computer software with a value of £6 million 
was identified as being held within property, plant and 
equipment and was subsequently reclassified to intangible 
assets.

Goodwill impairment tests
The following CGUs represent the carrying amounts of 
goodwill.

Broadcast & Online
SDN
ITV Studios

2012
£m

342
76
333
751

2011
£m

342
76
307
725

There has been no impairment charge for the year (2011: nil).

When assessing impairment, the recoverable amount 
of each CGU is based on value in use calculations. These 
calculations require the use of estimates, specifically: pre-tax 
cash flow projections; long-term growth rates; and a pre-tax 
market discount rate. 

123

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Cash flow projections are based on the Group’s current 
five-year plan. Beyond the five-year plan these projections 
are extrapolated using an estimated long-term growth 
rate of 1%–2.5% (2011: 1%–2.5%) depending on the CGU. 
The growth rates used are consistent with the long-term 
average growth rates for the industry and are appropriate 
because these are long-term businesses.

SDN
Goodwill was recognised when the Group acquired SDN (the 
licence operator for DTT Multiplex A) in 2005. It represented 
the wider strategic benefits of the acquisition specific to the 
Group, principally the enhanced ability to promote Freeview as 
a platform, business relationships with the channels which are 
on Multiplex A and additional capacity available from 2010.

No impairment charge arose on the SDN goodwill during the 
course of 2012 (2011: nil).

The main assumptions on which the forecast cash flows 
are based are income to be earned from medium-term 
contracts, the market price of available multiplex video 
streams in the period up to and beyond digital switchover 
and the pre-tax market discount rate. These assumptions 
have been determined by using a combination of current 
contract terms, recent market transactions and in-house 
estimates of video stream availability and pricing. 

A pre-tax market discount rate of 14.4% (2011: 12.7%) has 
been used in discounting the projected cash flows.

The Directors believe that currently no reasonably possible 
change in the income and availability assumptions would 
reduce the headroom in this CGU to zero.

ITV Studios
The goodwill for ITV Studios arose as a result of the 
acquisition of production businesses since 1999, the largest 
of which were the acquisition by Granada of United News 
and Media’s production businesses in 2000 and the merger 
of Carlton and Granada in 2004 to form ITV plc.

No impairment charge arose in the ITV Studios CGU during 
the course of 2012 (2011: nil).

The key assumptions on which the forecast cash flows were 
based include revenue (including the ITV Studios share of 
ITV output, growth in commissions and hours produced), 
margin growth and the pre-tax market discount rate. These 
assumptions have been determined by using a combination 
of extrapolation of historical trends within the business, 
industry estimates and in-house estimates of growth rates in 
all markets. 

The discount rate has been revised for each CGU to reflect 
the latest market assumptions for the Risk-Free rate, the 
Equity Risk Premium and the net cost of debt. There is 
currently no reasonably possible change in discount rate that 
would reduce the headroom in any CGU to zero.

Broadcast & Online
The goodwill in this CGU arose as a result of the acquisition 
of broadcasting businesses since 1999, the largest of which 
were the acquisition by Granada of United News and Media’s 
broadcast businesses in 2000 and the merger of Carlton and 
Granada in 2004 to form ITV plc.

No impairment charge arose in the Broadcast & Online CGU 
during the course of 2012 (2011: nil). 

The main assumptions on which the forecast cash flow 
projections for this CGU are based include: the share of the 
television advertising market; share of commercial impacts; 
programme and other costs; and the pre-tax market 
discount rate.

The key assumption in assessing the recoverable amount 
of Broadcast & Online goodwill is the size of the television 
advertising market. In forming its assumptions about 
the television advertising market, the Group has used a 
combination of long-term trends, industry forecasts and 
in-house estimates, which place greater emphasis on recent 
experience. Industry consensus is flat for 2013 and 3.0% for 
2014. The impairment test also assumed that ITV renews 
its broadcasting licences before 2014. No impairment was 
identified. Also as part of the review, cautious assumptions 
of -5% were applied for both years to the industry consensus 
for the purposes of the impairment test, again with no 
impairment identified.

A pre-tax market discount rate of 12.3% (2011: 11.6%) has 
been used in discounting the projected cash flows.

The Directors believe that currently no reasonably possible 
change in these assumptions would reduce the headroom in 
this CGU to zero.

124

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been used in discounting the projected cash flows.

The Directors believe that currently no reasonably possible 
change in the income and availability assumptions would 
reduce the headroom in this CGU to zero.

3.4 Acquisitions

  Keeping it simple . . .

The following section outlines what the Group has 
acquired in the year.

Acquisitions
During 2012 the Group completed four acquisitions of 
which Gurney Productions LLC (‘Gurney’) was the most 
significant. The following sections provide a summary of 
each acquisition.

Gurney Productions
On 31 December 2012, the Group acquired 61.5% of the 
membership interest in Gurney, a US productions company 
specialising in factual entertainment. A non-controlling 
interest was recognised over the remaining equity.

Consideration of £25 million ($40 million) was satisfied in 
cash, and a call and put option granted over the remaining 
38.5% equity. The Group’s call option is exercisable after 
the finalisation of the 2015 accounts, with the vendor’s put 
options exercisable following the close of the call period and 
in 2018. The call option has been recognised at £nil since the 
exercise price would result in the acquisition of the remaining 
38.5% interest at fair value. The discounted put option liability 
(‘options’) at the acquisition date was £12 million.  

The maximum consideration which the Group could pay 
for the remaining 38.5% equity interest is £44 million 
($71 million; undiscounted). Final payment will be entirely 
dependent on future performance of the business.

The addition of Gurney fits with the Group’s strategy of 
building a strong international content business. It is the 
Group’s view that the acquisition will strengthen and 
complement ITV’s existing position as a producer for major 
US television networks. The acquisition will form part of 
the ITV Studios operating segment. Intangibles, being the 
value placed on brands, customer contracts and contractual 
arrangements, of £8 million were identified. Goodwill of £20 
million represents the value placed on the opportunity to 
expand the Group’s programme offering in the United States 
and the assembled workforce of creative talent who will 
develop that content. Goodwill is expected to be deductible 
for tax purposes. 

The Group will consolidate all of Gurney’s earnings and 
will reassess the fair value of the liability to the sellers at 
each reporting date, with changes in fair value reported 
within financing costs on the income statement, adjusted 
for in determining adjusted profit. The options give rise to 
a further £3 million has been treated as post-combination 
remuneration and will be accrued over the life of the 
option and reported within exceptional items relating to 
acquisitions in the income statement.

So Television
On 22 August 2012, the Group acquired 100% of the share 
capital of So Television Limited (‘So TV’), an entertainment 
and comedy productions company based in the UK. Initial 
consideration of £10 million was paid. The Group also agreed to 
further performance-based consideration of up to a maximum 
of £7 million (undiscounted), which has been treated as 
post-combination remuneration and will be accrued over the 
earnout period and will be reported within exceptional items 
relating to acquisitions in the income statement.

So TV is another acquisition that fits with the Group’s 
strategy to create world class content for multiple 
platforms, free and pay, both in the UK and internationally. 
The acquisition will form part of the ITV Studios operating 
segment. Intangibles, being the value placed on key 
contractual arrangements, of £8 million were identified. 
Goodwill of £3 million represents the value placed on 
the opportunity to diversify and grow the content and 
formats produced by the Group. The goodwill arising on the 
acquisition is not expected to be deductible for tax purposes.

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Mediacircus and Tarinatalo
On 31 July and 8 October 2012, the Group acquired 100% of 
the share capital of Norwegian company Mediacircus AS and 
Finnish company Tarinatalo OY respectively. 

In total, consideration of £3 million was paid in cash, and a 
contingent consideration of £1 million will be payable based 
on the future performance of the businesses. The maximum 
undiscounted consideration, which is based on performance 
of the business, is £3 million. An estimate based on projected 
performance at the time of acquisition, along with the 
initial consideration paid, was included in the acquisition 
accounting and calculation of goodwill. Subsequent revisions 
to the contingent consideration will be reported within 
financing costs on the income statement, and adjusted for in 
determining adjusted profit.

Further performance-based consideration of up to a 
maximum of £4 million has been accounted for as post-
combination remuneration as it is considered to be linked to 
employment conditions. Costs accrued in relation to this will 
be included in exceptional items relating to acquisitions in 
the income statement.

Both acquisitions will extend ITV Studios’ production 
capacity in the Nordics. ITV Studios already has a presence 
in Sweden and both companies will form part of the ITV 
Studios operating segment. Intangibles, being the value 
placed on key contractual arrangements, were identified. 
The goodwill of £3 million arising from these acquisitions 
represents the operational benefits to the Group from 
expanding its operations in the Nordics, a key focus area for 
ITV Studios. The goodwill arising on the acquisitions is not 
expected to be deductible for tax purposes.

Acquisition costs largely comprise legal and financial 
diligence fees. In 2012, £2 million of costs relating to the 
acquisition were expensed as exceptional items relating to 
acquisitions in the income statement (see note 2.2). Of these 
costs, £1 million relates to the acquisition of Gurney.

Effect of acquisition
The acquisitions noted above had the following impact on 
the Group assets and liabilities:

£m

Gurney

Other

2012 
Total

2011 
Total

Recognised values on acquisition

Consideration 
transferred:
 Initial consideration  
(net of cash acquired)
Contingent consideration
Total consideration 

Fair value of net assets 
acquired (Note A):
Property, plant and 
equipment 
Intangible assets
Trade and other 
receivables
Borrowings
Trade and other payables
Current tax liabilities
Fair value of net assets
Non-controlling interest 
measured at fair value
Goodwill

Other information:
Present value of the 
liability on options
Present value of the 
expected remuneration 
payment

Contributions to the 
Group’s performance:
Revenue - acquisition to 
date
Profit after tax - 
acquisition to date
Revenue - January to 
December
Profit after tax - January to 
December

25
–
25

3
8

7
–
(1)
–
17

12
20

12

3

–

–

28

4

13
1
14

–
8

3
–
(3)
–
8

–
6

–

6

6

–

19

2

38
1
39

3
16

10
–
(4)
–
25

12
26

12

9

6

–

47

6

–
–
–

–
–

2
(14)
(1)
(1)
(14)

–
14

–

–

–

–

3

(2)

Note A: Provisional details of fair value of net assets acquired are set out in the table above. 
The	analysis	is	provisional	and	amendments	may	be	made	to	these	figures	in	the	 
12 months following the date of the acquisition.

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22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial StatementsFair value of the consideration transferred comprises the 
initial cash paid to the sellers and an estimate for any future 
payments the Group may be liable to pay, based on future 
performance of the business. This latter amount is classified 
as contingent consideration. 

The total expected remuneration payment reflects the present 
value of the future amount the Group estimates it will have to 
pay the sellers based on employment conditions set out in the 
purchase agreement (separate to any employment contract). 
This payment does not form part of the calculation of goodwill.  

Acquisitions in 2011
On 22 November 2011, the Group acquired 100% of the 
ordinary shares in Channel Television Holdings Limited, 
holder of the Channel 3 licence in the Channel Islands, 
as	part	of	the	simplification	of	the	Group’s	network	
arrangements.	Consideration	of	£1	satisfied	in	cash	was	paid	
along with repayment of £14 million of loans to the vendor. 

Goodwill arising on acquisition represents the operational 
benefits	to	the	Group	from	simplifying	its	network	
arrangements.

On initial classification as held for sale, non-current assets 
or components of a disposal group are remeasured in 
accordance with the Group’s accounting policies. Thereafter, 
generally the assets or disposal groups are measured at the 
lower of their carrying amount and fair value less costs to 
sell. Any impairment on a disposal group is first allocated to 
goodwill and then to remaining assets and liabilities on a pro 
rata basis, except to programming rights and other inventory, 
financial assets and deferred tax assets, which continue to be 
measured in accordance with the Group’s accounting policies. 
Impairment on initial classification as held for sale and 
subsequent gains or losses on remeasurement are recognised 
in the income statement. Gains are not recognised in excess 
of any cumulative impairment.

No amortisation or depreciation is charged on non-current 
assets (including those in disposal groups) classified as 
held for sale. Assets classified as held for sale are disclosed 
separately on the face of the statement of financial position 
and classified as current assets or liabilities, with disposal 
groups being separated between assets held for sale and 
liabilities held for sale.

3.5 Assets held for sale and disposals

Disposals
There were no significant disposals during 2012.

  Keeping it simple . . .

The following section outlines what the Group is either 
holding for sale or has disposed of in the year.

Accounting policies
Non-current assets or disposal groups are classified as held 
for sale if their carrying amount will be recovered principally 
through sale, rather than continuing use; they are available 
for immediate sale; and the sale is highly probable. A disposal 
group consists of assets that are to be disposed of, by sale or 
otherwise, in a single transaction together with the directly 
associated liabilities. The Group includes goodwill acquired 
in a business combination if the disposal group is a cash-
generating unit to which goodwill has been allocated.

On 25 March 2011 the Group disposed of its long leasehold 
interest in property at Bedford for a total consideration of £2 
million resulting in an immaterial gain on sale. This property 
was included within assets held for sale in 2010 and 2011 up 
to the point of sale.

Assets held for sale
The movement in assets held for sale since 1 January 2012 is 
summarised in the table below:

At 1 January 2012
Disposal of properties held for sale
Property reclassified to held for sale
At 31 December 2012

2012
£m

–
–
25
25

During the year the Group began actively marketing certain 
freehold properties in Manchester. The reclassification to held 
for sale follows the Group’s decision to relocate to a new site 
at Media City. Disposal of the properties is expected within 
the next 12 months. The properties, and their related fittings, 
were transferred from property, plant and equipment at fair 
value of £25 million, resulting in an impairment of £5 million.

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3.6 Provisions

  Keeping it simple . . .

A provision is recognised by the Group where an 
obligation exists, relating to events in the past and it is 
probable that cash will be paid to settle it.

A provision is made where the Group is not certain how 
much cash will be required to settle a liability, so an 
estimate is required. The main estimates relate to the 
cost of holding properties that are no longer in use by 
the Group, the likelihood of settling legal claims and 
contracts the Group has entered into that are now 
unprofitable.

Accounting policies
A provision is recognised in the statement of financial 
position when the Group has a present legal or constructive 
obligation arising from past events, it is probable cash 
will be paid to settle it and the amount can be estimated 
reliably. Provisions are determined by discounting the 
expected future cash flows by a rate that reflects current 
market assessments of the time value of money and the 
risks specific to the liability. The unwinding of the discount is 
recognised as a financing cost in the income statement. The 
value of the provision is determined based on assumptions 
and estimates in relation to the amount and timing of actual 
cash flows which are dependent on future events.

Provisions
The movements in provisions during the year are as follows:

Contract 
provisions
£m

Restruc-
turing 
provisions
£m

Property 
provisions
£m

Other 
provisions
£m

At 1 January 2012

Addition
Utilised
At 31 December 2012

10

5
(5)
10

2

5
(3)
4

6

4
(2)
8

15

–
–
15

Total
£m

33

14
(10)
37

Provisions of £25 million are classified as current liabilities 
(2011: £24 million). Unwind of the discount is nil in 2012 and 
2011.

Contract provisions comprise onerous sports rights 
commitments that are expected to be utilised over the 
remaining contract period. Other contract provisions relate 
to onerous commitments on transmission infrastructure.

Property provisions principally relate to onerous lease 
contracts due to empty space created by the ongoing 
review and rationalisation of the Group’s property portfolio. 
Utilisation of the provision will be over the anticipated life of 
the leases or earlier if exited.

Other provisions of £15 million primarily relate to potential 
liabilities that may arise as a result of Boxclever having been 
placed into administration, most of which relate to pension 
arrangements. On 21 December 2011, the Determinations 
Panel of The Pensions Regulator determined that Financial 
Support Directions (‘FSD’) should be issued against certain 
companies within the Group in relation to the Boxclever 
pension scheme. The Group immediately lodged an appeal 
against this decision with the Upper Tribunal. An FSD would 
require the Company to put in place financial support for the 
Boxclever scheme; however, it cannot be issued during the 
period of the appeal. In Spring 2012, the Boxclever Trustees 
joined the case as an interested party and submitted their 
statement of case. The Group submitted a reply in October 
2012. The appeal process is ongoing. While there is a wide 
range of potential outcomes, the Directors obtained leading 
counsel’s opinion and extensive legal advice and continue to 
believe that the provision held is adequate. 

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deducted. The discount rate used is the yield at the valuation 
date on high quality corporate bonds, that exactly match the 
timing of the expected benefit payments over future years. 

The Group takes advice from independent actuaries relating 
to the appropriateness of the assumptions which include 
life expectancy of members, expected salary and pension 
increases, inflation and the return on scheme assets. It is 
important to note that comparatively small changes in 
the assumptions used may have a significant effect on the 
income statement and statement of financial position. 

The liabilities of the defined benefit schemes are measured 
by discounting the best estimate of future cash flows to 
be paid using the projected unit method. This method is an 
accrued benefits valuation method that makes allowance 
for projected earnings. These calculations are performed by 
a qualified actuary. 

Actuarial gains and losses are recognised in full in the 
period in which they arise through the Statement of 
Comprehensive Income. 

An unfunded scheme in relation to previous Directors is 
accounted for under IAS 19. This is securitised by assets held 
outside of the ITV Pension scheme in the form of gilts and 
included within cash and cash equivalents.

3.7 Pensions

  Keeping it simple . . .

The Group has previously offered its employees the 
opportunity to participate in a number of defined benefit 
schemes; these are now closed to new members. The ITV 
Pension Scheme (the Scheme) consists of three sections, 
A, B and C. Section A of the Scheme is considerably larger 
than the other sections. The Group is required to disclose 
the net of its defined benefit pension assets and liabilities 
in the Statement of Financial Position. In the event of a 
net liability the Directors are obliged to determine how 
this deficit will be addressed. 

The Group continues to offer employees defined 
contribution pension schemes and where taken up 
makes payments into this scheme on their behalf.

In this section we explain the accounting policies 
governing the Group’s pension schemes, followed by 
analysis of the deficit on the defined benefit pension 
scheme and how this has been calculated. In addition, 
we have placed text boxes to explain some of the 
technical terms used in the disclosure.

Accounting policies
Defined contribution schemes
Obligations under the Group’s defined contribution schemes 
are recognised as an operating cost in the income statement 
as incurred.

Defined benefit schemes
The Group’s obligation in respect of defined benefit pension 
schemes are calculated separately for each scheme by 
estimating the amount of future benefit that employees 
have earned in return for their service in the current and 
prior periods. That benefit is discounted to determine its 

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The Group’s pension schemes

  Keeping it simple . . .

Under defined contribution schemes, the Group pays fixed contributions into a separate fund on behalf of the employee 
and has no further obligations to employees. The risks and rewards associated with this type of scheme are assumed by the 
members rather than the Group. It is the member’s responsibility to make investment decisions relating to their retirement 
benefits.

In a defined benefit scheme, members receive cash payments at and in retirement, the value of which is dependent on 
factors such as salary and length of service. The Group underwrites investment, mortality and inflation risks necessary to 
meet these obligations. In the event of poor returns the Group needs to address this through a combination of increased 
levels of contribution or by making adjustments to the schemes. Schemes can be funded, where regular cash contributions 
are made by the employer into a fund which is invested, or unfunded, where no regular money or assets are required to be 
put aside to cover future payments.

The Group makes contributions to the ITV Pension Scheme, a separate trustee-administered fund that is not consolidated 
in these financial statements, but is reflected on the defined benefit pension deficit line on the statement of financial 
position. It is the responsibility of the Trustee to manage and invest the assets of the schemes. The Trustee is required to 
act in the best interest of the members. The appointment of trustees is determined by the scheme’s documentation. 

In the unfunded scheme the Group is responsible for meeting pension obligations as they fall due.

The following section outlines the key elements of the Group’s defined contribution and defined benefit schemes 
during the year and as at 31 December 2012.

Defined contribution schemes
Total contributions recognised as an expense in relation to 
defined contribution schemes during 2012 were £9 million (2011: 
£8 million). This is the default scheme for all new employees.

Defined benefit schemes
The Group’s main scheme was formed from a merger of 
a number of schemes on 31 January 2006. The level of 
retirement benefit is principally based on pensionable 
salary at retirement. The Group’s main scheme consists 
of three sections, A, B and C. The latest triennial valuations 
of sections A, B and C were undertaken as at 1 January 
2011 by an independent actuary appointed by the Trustee of 
the ITV Pension Scheme and agreed in 2012. The next triennial 
valuation of sections A, B and C will be no later than as at 
1 January 2014. The Group will monitor funding levels annually. 

The defined benefit pension deficit
The defined benefit pension deficit at 31 December 2012 
was £551 million (2011: £390 million).

The assets and liabilities of the schemes are recognised in 
the Consolidated Statement of Financial Position and shown 
within non-current liabilities. The totals recognised in the 
current and previous years are:

Total defined benefit 
scheme obligations
Total defined benefit 
scheme assets
Net amount 
recognised within 
the consolidated 
statement of financial 
position

2012
£m

2011
£m

2010
£m

2009
£m

2008
£m

(3,244)

(3,036)

(2,746)

(2,687)

(2,339)

2,693

2,646

2,433

2,251

2,161

(551)

(390)

(313)

(436)

 (178)

Addressing the deficit
The statutory funding objective is that a funded scheme 
has sufficient and appropriate assets to pay its benefits as 
they fall due. This is a long-term target. Future contributions 
will always be set at least at the level required to satisfy the 
statutory funding objective. The general principles adopted by 
the Trustee are that the assumptions used, taken as a whole, 
will be sufficiently prudent for pensions and benefits already in 
payment to continue to be paid, and to reflect the commitments 
which will arise from members’ accrued pension rights.

The levels of ongoing contributions to the defined benefit 
schemes are based on the current service costs (as assessed 
by the scheme Trustee) and the expected future cash flows 
of the schemes. Normal employer contributions in 2013 
for current service are expected to be in the region of £9 
million (2012: £10 million) assuming current contribution 
rates continue as agreed with the Trustee. Based on the 

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payments are expected for forthcoming years.

In 2013 the Group expects to make deficit funding 
contributions of £79 million (£72 million was paid in 2012) 
comprised as follows:

•	 £11	million	of	annual	deficit	contributions	as	a	result	of	
the SDN pension partnership. Under the partnership 
arrangements, the Group has committed to making a 
payment to the main section of the Scheme of up to 
£200 million in 2022, if and to the extent that it remains 
in	deficit	at	that	time.	

•	 deficit	funding	contribution	to	Section	A	of	£40	million;

•	 total	annual	deficit	funding	contributions	to	Sections	B	

The Group estimates the average duration of its UK scheme’s 
liabilities to be 15 years (2011: 15 years). 

and C of £5.5 million;

•	 £22 million, being 10% of the Group’s EBITA before 

exceptional items that exceeds the £300 million threshold; 

The remaining sections provide further detail of the value of 
scheme assets and liabilities, how these are accounted for 
and the impact on the income statement.

Total defined benefit scheme obligations

  Keeping it simple . . .

The defined benefit obligation (the pension scheme liabilities) may change due to the following:

•	 Current service cost/(credit) – changes in the present value of the obligation attributable to the members’ service in 

the current period. This is charged to operating costs in the income statement.

•	 Curtailment (losses)/gains – these occur when the Company is demonstrably committed to amend a scheme so that 
the	benefits	for	future	services	are	reduced	or	eliminated.	A	change	in	future	benefits	is	treated	as	a	curtailment	and	
recognised in operating costs in the income statement rather than an actuarial gain or loss recognised in equity, if 
the	effect	of	the	remeasurement	is	significant.

•	 Past service costs/(credits) – these occur when there is a change in the present value of the obligation, in respect of 
a	member’s	prior	period	of	service.	These	can	arise	due	to	changes	in	the	benefit	entitlement	of	members	and	are	
recognised through operating costs.

•	 Settlement gains – these occur when the Company enters into a transaction to eliminate all further legal or 

constructive	obligations	for	some	or	all	of	the	benefits	provided	by	the	schemes.	Settlement	gains	can	arise	from	
enhanced	transfer	values	exercises,	fully	insuring	benefits	or	on	business	disposals.

•	

Increase due to interest cost – this is the unwinding of the discount on the present value of the obligation. Broadly, it 
is determined by multiplying the discount rate at the beginning of the period by the present value of the obligation 
during	the	period.	This	is	recognised	through	net	financing	costs	in	the	income	statement.

•	 Actuarial losses/(gains) – arise from differences between the actual and expected outcome in the valuation of the 
obligation. These can be experience adjustments, which are differences between the assumptions made and what 
actually occurred, or they can result from changes in assumptions. Actuarial gains and losses are recognised through 
retained losses within equity.

•	 Cash	contributions/(benefits	paid)	–	cash	contributions	by	scheme	participants	will	increase	the	obligations	by	the	

schemes whereas any benefits paid out by the schemes will lower the obligations of those schemes.

The movement in the present value of the Group’s defined 
benefit obligation is analysed below:

2012
£m

2011
£m

The present value of the defined benefit obligation is 
analysed between wholly unfunded and funded defined 
benefit schemes in the table below:

2012
£m

2011
£m

Defined benefit obligation at  
1 January
Current service cost
Interest cost
Net actuarial loss
Benefits paid
Defined benefit obligation at  
31 December

3,036
7
140
200
(139)

2,746
7
145
268
(130)

Defined benefit obligation in respect of 
funded schemes
Defined benefit obligation in respect of 
wholly unfunded schemes
Total defined benefit obligation

3,203

2,997

41
3,244

39
3,036

3,244

3,036

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Retiring today at age
Males
Females
Retiring in 20 years at age
Males
Females

2012

60
26.8
30.1
60
28.8
32.2

2012

65
21.9
25.1
65
23.7
27.0

2011

60
26.7
30.0
60
28.7
32.1

2011

65
21.8
25.0
65
23.6
26.9

The tables above reflect published mortality investigation 
data in conjunction with the results of investigations into the 
mortality experience of scheme members.

The sensitivities regarding the principal assumptions used to 
measure the defined benefit obligation are set out below:

Assumption

Change in assumption

Impact on scheme deficit

Discount rate

Rate of inflation

Life expectations

Increase by 0.5%
Decrease by 0.5%
Increase by 0.5%
Decrease by 0.5%
Increase by 1 year

Decrease by £250 million
Increase by £290 million
Increase by £170 million
Decrease by £100 million
Increase by £30 million

The sensitivities above consider the single change shown 
with the other assumptions assumed to be unchanged.

In practice, changes in one assumption may be accompanied 
by offsetting changes in another assumption (although this 
is not always the case). 

The Group’s net pension deficit is the difference between 
the schemes’ liabilities and the schemes’ assets. Changes in 
the assumptions may occur at the same time as changes in 
the market value of scheme assets. 

These may or may not offset the change in assumptions. For 
example, a fall in interest rates will increase the schemes’ 
liabilities, but may also trigger an offsetting increase in the 
market value of certain assets so there is no net effect on 
the Group’s liability.

  Keeping it simple . . .

Assumptions used to calculate the best estimate 
of future cash flows to be paid out by the schemes 
include: future salary levels, future pensionable salary 
levels, the estimate of increases in pension payments, 
the life expectancy of members, the effect of inflation 
on all these factors and ultimately the discount rate 
used to estimate the present day fair value of these 
obligations.

When deciding on these assumptions the Group 
takes independent actuarial advice relating to the 
appropriateness of the assumptions.

The principal assumptions used in the schemes’ valuations at 
the year end were:

Discount rate for scheme liabilities
Inflation assumption
Rate of pensionable salary increases
Rate of increase in pension payment 
(LPI 5% pension increases)
Rate of increase to deferred  
pensions (CPI)

2012

4.2%
2.9%
0.9%

2.8%

2.2%

2011

4.7%
3.0%
0.9%

2.9%

2.3%

IAS 19 requires that the discount rate used is determined by 
reference to high quality fixed income investments in the UK 
that match the estimated term of the pension obligations. 
The basis of estimating the discount rate is by using the yields 
available on AA rated corporate bonds of a term similar to the 
liabilities.

The inflation assumption has been set by looking at the 
difference between the yields on fixed and index-linked 
Government bonds. The inflation assumption is used to 
calculate the remaining assumptions except where inflation 
caps have been implemented. 

In estimating the life expectancy of pension scheme members, 
the Group has used PA92 year of birth tables with medium 
cohort improvements, with a 1% per annum underpin and a 
one year age rating (i.e. tables are adjusted so that a member 
is assumed to be one year older than actual age). Using these 
tables the assumed life expectations on retirement are:

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  Keeping it simple . . .

The Pension scheme holds assets across a number of different classes, these being equities, bonds and other 
investments. These assets are managed by the Trustee, although the Trustee is required to consult with the Group 
on changes to their investment policy. Financial instruments are in place which provide protection against changes in 
market factors (interest rates and inflation) which could act to increase the pension deficit. 

In 2011 the scheme obtained protection against the effect of increases in the life expectation of the majority of 
pensioner members by transacting a longevity swap. Under the swap, the trustees of the scheme agreed to make pre-
determined payments in return for payments to meet the specified pension obligations as they fall due, irrespective of 
how long the members and their dependants live. 

The difference in the present values of these two streams of payments is reflected in scheme assets and emerges as 
an actuarial loss on the assets.

The life expectancy assumptions which the Group makes for its IAS 19 calculations are its best estimate of the 
potential outcome. The pre-determined swap payments from the Trustee of the scheme are based on a cautious 
estimate of life expectancy as they are being guaranteed. This means that the asset adjustment in respect of the 
longevity swap increases when the discount rate decreases or when the inflation assumption increases and vice-versa.

Pension scheme assets are measured at their fair value and can change due to the following:

•	 The expected return on scheme assets is determined based on the market expectations at the beginning of the 
year and calculated as the expected percentage return multiplied by the fair value of the scheme assets. This 
expected	return	on	scheme	assets	is	recognised	through	net	financing	costs	in	the	income	statement.

•	 Actuarial gains and losses arise from differences between the actual and expected outcome in the valuation of  

the assets. These can be experience adjustments, which are differences between the assumptions made and what  
actually occurred, or they can result from changes in assumptions. For example, differences in the actual asset 
performance versus the expected performance would be an actuarial gain/(loss). Actuarial gains and losses are 
recognised through retained losses within equity.

•	 Employer’s contributions and cash contributions by scheme participants are paid into the schemes to be managed  

and invested.

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The Trustee also holds corporate bonds and other fixed 
interest securities. The risk of default on these is assessed by 
various rating agencies. Some of these bond investments are 
issued by the UK Government. The risk of default on these 
is lower compared to the risk of default on corporate bond 
investments, although some risk may remain. The expected 
yield on bond investments with fixed interest rates can be 
derived exactly from their market value. 

The expected return for each asset class is weighted based 
on the target asset allocation for 2013 to develop the 
expected long-term rate of return on assets assumption 
for the portfolio. The benchmark for 2013 is to hold broadly 
47% equities and 53% bonds. The majority of the equities 
held by the schemes are in international blue chip entities. 
The aim is to hold a globally diversified portfolio of equities, 
with a target of broadly 22% of equities being held in the UK 
and 78% of equities held overseas. Within the bond portfolio 
the aim is to hold 58% of the portfolio in government bonds 
(gilts) and 42% of the portfolio in corporate bonds and other 
fixed interest securities.

The expected rates of return on the scheme’s assets by 
major category and target allocations are set out below:

Expected
long-term rate
of return
2013
% p.a.

Planned asset
allocation
2013
% of assets

Expected
long-term rate
of return
2012
% p.a.

Planned asset
allocation
2012
% of assets

Equity and 
property
Bonds

6.9
2.8-3.9

47
53

7.0
2.8–4.5

47
53

The actual return on the scheme’s assets for the year ended  
31 December 2012 was an increase of £104 million (2011:  
£284 million).

The Trustee is responsible for deciding the investment 
strategy for the scheme’s assets, although changes in 
investment policies require consultation with the Group. 
Varying returns from the different types of assets held by 
the scheme have resulted in Trustee investment decisions 
that have moved the asset allocation in the scheme’s 
portfolio away from the target ratio of bonds and equities. A 
rebalancing of the portfolio only occurs if equity type assets 
exceed the target allocation by 3%, but is not necessary if 
equity asset types fall below the target allocation.

The movement in the fair value of the defined benefit 
scheme’s assets is analysed below:

Fair value of scheme assets at  
1 January
Expected return on assets
Net actuarial (loss)/gain
Employer contributions
Benefits and expenses paid
Fair value of scheme assets at  
31 December

2012
£m

 2,646
131
(27)
82
(139)

2011
£m

2,433
140
144
59
(130)

2,693

2,646

At 31 December 2012 the scheme’s assets were invested in 
a diversified portfolio that consisted primarily of equity and 
debt securities. The fair value of the scheme’s assets are 
shown below by major category:

Market value of assets –  
equity-type assets
Market value of assets – bonds

Market value of assets – other
Longevity swap fair value
Total scheme assets

Market value
2012
£m

Market value
2011
£m

768
1,867

176
(118)
2,693

745
1,782

195
(76)
2,646

The Trustee entered a longevity swap in 2011 to remove 
the risk of increases in pension liabilities that would arise 
if a significant portion of the scheme’s defined benefit 
pensioner population were to enjoy a longer life than 
currently expected. The recognition of the swap results in a 
reduction to the scheme’s assets due to its classification as a 
negative plan asset.

Exposure through the different asset classes is obtained 
through a combination of executing swaps and investing in 
assets.

The Trustee has a substantial holding of equity-type 
investments, mainly shares in listed and unlisted companies. 
The investment return related to these is variable, and they 
are generally considered ‘riskier’ investments. However, it 
is generally accepted that the yield on these investments 
will contain a premium to compensate investors for this 
additional risk. There is significant uncertainty about 
the likely size of this risk premium. In respect of overseas 
equity investments there is also a risk of unfavourable 
currency movements which the Trustee manage by hedging 
broadly 60% of the overseas investments against currency 
movements.

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arose primarily from the update of membership data as part 
of the 2011 triennial valuation process, for example, actual 
mortality experienced in the period since the last valuation 
compared to estimates.

Changes to the IAS19 accounting standard
Amendments to IAS 19 ‘Employee benefits’  changes a 
number of disclosure requirements for post employment 
arrangements and restricts the options currently available 
on how to account for defined benefit pension plans. The 
most significant change that will impact the Group is that 
the amendment requires the expected returns on pension 
plan assets, currently calculated based on management’s 
estimate of expected returns, to be replaced by a credit 
on pension plan assets calculated at the liability discount 
rate. The revised version of IAS 19 applies from 1 January 
2013, and has retrospective application. The Group will be 
adopting the revised standard from this date. Had these 
amendments been adopted for the year ended 31 December 
2012, they would have resulted in an additional charge of £14 
million in the consolidated income statement. The change 
is not expected to impact the Group’s net assets. For further 
details, see amendments to standards in Section 1.

Amounts recognised through the income statement
Amounts recognised through the income statement in the 
various captions are as follows:

Amount charged to operating costs:
  Current service cost

Amount (charged)/credited to net 
financing costs:

 Expected return on pension  
scheme assets
Interest cost

Total charged in the consolidated 
income statement

2012
£m

(7)

131
(140)
(9)

(16)

2011
£m

(7)

140
(145)
(5)

(12)

Amounts recognised through the consolidated statement of 
comprehensive income
The amounts recognised through the consolidated 
statement of comprehensive income are:

Actuarial gains and (losses):

  Arising on scheme assets
  Arising on scheme liabilities

2012
£m

(27)
(200)
(227)

2011
£m

144
(268)
(124)

The £200 million actuarial loss on the scheme’s liabilities 
was principally due to the fall in the discount rate partially 
offset by the reduction in the rate of market implied 
inflation.

The cumulative amount of actuarial gains and losses 
recognised through the consolidated statement of 
comprehensive income since 1 January 2004 is an actuarial 
loss of £603 million (2011: £376 million loss). Included within 
actuarial gains and losses are experience adjustments as 
follows:

2012
£m

2011
£m

2010
£m

2009
£m

2008
£m

Experience adjustments 
on scheme assets
Experience adjustments 
on scheme liabilities

(27)

144

147

48

(438)

(1)

95

(3)

–

–

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Section 4: Capital Structure and Financing Costs

  In this section . . .

This section outlines how the Group manages its capital and related financing costs. 

The Directors determine the appropriate capital structure of ITV, specifically, how much is raised from shareholders 
(equity) and how much is borrowed from financial institutions (debt) in order to finance the Group’s activities both now 
and in the future.

The Directors consider the Group’s capital structure and dividend policy at least twice a year ahead of announcing results 
in the context of its ability to continue as a going concern and deliver its business plan. The Board’s focus during the year 
was on improving the efficiency of the balance sheet through a bond tender, and improving the Group’s credit rating. 

In 2013 the Board will further review its policies on capital structure to support the Transformation Plan, any potential 
courses of action will take into account the Group’s liquidity needs, flexibility to invest in the business, pension deficit 
initiatives and impact on credit ratings. The Board is mindful that equity capital cannot be easily flexed and in particular 
raising new equity would normally be likely only in the context of an acquisition. Debt can be issued and repurchased 
more easily but there are high transaction costs in frequent adjustment and debt holders are under no obligation to 
accept any offer to repurchase. 

4.1 Net cash/(debt)

  Keeping it simple . . .

Net cash/(debt) is the Group’s key measure used to evaluate total outstanding debt net of the current cash resources. In 
defining	total	outstanding	debt	the	Directors	consider	it	appropriate	to	include	the	following:

•	 the currency impact of swaps held against those debt instruments;

•	 equity components of debt instruments; and

•	 the	amortised	cost	adjustment	which	reflects	the	increase	in	coupon	rates	for	specific	bonds	caused	by	the	

downgrade of ITV’s credit status to sub-investment grade in August 2008.

Analysis of net cash 
The table below analyses movements in the components of net cash during the year:

  Cash
  Cash equivalents
Total cash and cash equivalents
Held to maturity investments
  Loans and loan notes due within one year
  Finance leases due within one year
  Loans and loan notes due after one year
  Finance leases due after one year 
Total debt
  Currency component of swaps held against euro denominated bonds
  Convertible bond equity component
  Amortised cost adjustment

Net cash/(debt)

136

1 January 
2012 
£m

Net cash flow 
and 
acquisitions
 £m

Currency and 
non-cash 
movements 
£m

31 December 
2012 
£m

705
96
801
147
–
(9)
(868)
(44)
(921)
31
(27)
14

45

(103)
(8)
(111)
–
–
8
275
–
283
–
–
–

172

–
–
–
(2)
–
(6)
(1)
6
(1)
(6)
5
(7)

(11)

602
88
690
145
–
(7)
(594)
(38)
(639)
25
(22)
7

206

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012ar2012.itvplc.comStock code: ITVFinancial Statements  Cash
  Cash equivalents
Total cash and cash equivalents
Held to maturity investments
  Loans and loan notes due within one year
  Finance leases due within one year
  Loans and loan notes due after one year
  Finance leases due after one year 
Total debt
  Currency component of swaps held against euro denominated bonds
  Convertible bond equity component
  Amortised cost adjustment
Net cash/(debt)

1 January 
2011 
£m

Net cash flow 
and 
acquisitions 
£m

Currency and 
non-cash
 movements 
£m

31 December
 2011 
£m

761
99
860
148
(47)
(8)
(1,170)
(53)
(1,278)
98
(31)
15
(188)

(52)
(6)
(58)
–
47
8
308
–
363
(63)
–
–
242

(4)
3
(1)
(1)
–
(9)
(6)
9
(6)
(4)
4
(1)
(9)

705
96
801
147
–
(9)
(868)
(44)
(921)
31
(27)
14
45

Cash and cash equivalents
Included within cash equivalents is £43 million (2011: £48 
million), the use of which is restricted to meeting finance 
lease commitments under programme sale and leaseback 
commitments, and gilts of £37 million (2011: £37 million) 
over which the unfunded pension commitments have a 
charge.

Held to maturity investments
In February 2009 a net £50 million was raised through a 
£200 million covenant free loan with a maturity of March 
2019, secured against the purchase of 4.5% March 2019 
gilts with a nominal value of £138 million (for a cost of £150 
million). The £200 million loan carries an interest cost of 
13.55%. As at December 2012 this gilt has a carrying value of 
£145 million (2011: £147 million).

Loans and loan notes due within one year
There were no repayments of loans and loan notes due 
within one year (2011: the €54 million (£47 million) Eurobond  
was repaid). 

Loans and loan notes due after one year
In June 2012 €138 million of the June 2014 bonds, £75 
million of the October 2015 bonds and £89 million of the 
January 2017 bonds were repurchased (2011: all of the £110 
million March 2013 bonds and £229 million of the 2015 
bonds were repurchased).  

Currency components of swaps held against euro 
denominated bonds
As at 31 December 2012 the currency element of the cross 
currency interest rate swaps is a £25 million asset (2011: £31 
million asset) and this offsets the exchange rate movement 

of the 2014 euro denominated bonds.

Convertible bond
In November 2009 ITV issued a £135 million convertible 
Eurobond with a maturity date of November 2016 and a 
coupon of 4%. As the bond contains an option for the issuer 
to convert a portion of the debt into ITV’s equity (from 
November 2013), the components are treated as separate 
instruments. The accounting policy for this compound 
instrument is detailed in note 4.2 (i.e. partly debt and partly 
equity).

The debt portion is £110 million (2011: £105 million) and is 
included within loans and loan notes due after one year. 
The effective interest rate on the carrying value of the debt 
component is 9.4%. The equity component of £22 million 
(2011: £27 million) is shown separately.

Amortised cost adjustment
The purpose of the amortised cost adjustment is to 
exclude the impact of the coupon step-up on net debt. 
ITV’s Standard & Poor’s credit rating was lowered to BB+ 
in August 2008, resulting in a coupon step-up in the 2014 
and 2017 bonds. The recalculation of the amortised cost 
carrying values as required by IAS 39 resulted in a non-
cash increase in net debt of £30 million as at 31 December 
2008. The accounting treatment unwinds this increase in 
future years as a reduction in interest expense, resulting in a 
balance of £7 million (2011: £14 million) at year end. As this 
adjustment has no impact on the cash interest paid, the 
interest charged to unwind the adjustment is excluded from 
adjusted net financing costs as described in the Financial 
and Performance Review.

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The liability component of a compound financial instrument 
is recognised initially at the fair value of a similar liability 
that does not have an equity conversion option. The equity 
component is recognised initially at the difference between 
the fair value of the compound financial instrument as a 
whole and the fair value of the liability component. Any 
directly attributable transaction costs are allocated to the 
liability and equity components in proportion to their initial 
carrying amounts.

Subsequent to initial recognition, the liability component 
of a compound financial instrument is measured at 
amortised cost using the effective interest method. The 
equity component of a compound financial instrument 
is not remeasured subsequent to initial recognition but 
is transferred to retained earnings over the term of the 
instrument on an effective interest rate basis.

Held to maturity assets
Where the Group has the positive intent and ability to hold 
financial assets to maturity, they are classified as held to 
maturity. Held to maturity financial assets are recognised 
initially at fair value including any directly attributable 
transaction costs. Subsequent to initial recognition, held to 
maturity financial assets are measured at amortised cost 
using the effective interest method, less any impairment.

Borrowings and held to maturity investments 
The table below analyses the Group’s borrowings by when 
they fall due for payment:

Current
In 1 year or less, or on 
demand
Non-current
In more than 1 year but 
not more than 2 years
In more than 2 years but 
not more than 5 years
In more than 5 years

Total

Loans and 
loan notes 
£m

Finance leases
£m

–

39

355
200
594
594

7

23

15
–
38
45

2012
£m

7

62

370
200
632
639

4.2 Borrowings and held to maturity 
investments

  Keeping it simple . . .

The Group borrows money from financial institutions 
in the form of bonds and other financial instruments. 
These generally have fixed interest rates and are for a 
fixed term. 

Some financial instruments are complex in that they 
have variable rates of interest that are driven by the 
performance of an index, with fixed upper and lower 
limits on the cost to the Group. Some instruments 
require the Group to hold an investment of a lesser 
value with a fixed interest rate and a fixed maturity 
date.

The interest payable and receivable on these 
instruments is shown in the net financing costs note in 
Section 4.4.

Accounting policies
Borrowings 
Borrowings are recognised initially at fair value less 
directly attributable transaction costs, with subsequent 
measurement at amortised cost using the effective interest 
rate method. Under the amortised cost method the 
difference between the amount initially recognised and 
the redemption value is recorded in the income statement 
over the period of the borrowing on an effective interest 
basis. Borrowings are referred to in this section using their 
redemption value when describing the terms and conditions.

The mechanism used to determine variable interest rates 
on a loan is analysed when the loan is initially taken out to 
determine if it is closely related to the loan. If the variable 
rate mechanism is closely related to the loan it is not 
valued separately but cash flow estimates are included in 
the effective interest rate on the loan. This assessment 
is not revisited unless the terms of the loan are changed 
significantly. 

Compound financial instruments
Compound financial instruments are instruments that are 
classified as partly debt and partly equity due to the terms of 
the instrument.

The Group has one compound financial instrument which is 
the 2016 convertible note that can be converted to share 
capital at the option of the holder at maturity or earlier, 
at the option of the issuer subject to satisfying certain 
conditions.

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In 1 year or less, or on 
demand
Non-current
In more than 1 year but 
not more than 2 years
In more than 2 years but 
not more than 5 years

In more than 5 years

Total

Loans and
 loan notes
£m

Finance leases
£m

–

–

407

461
868
868

9

8

34

2
44
53

2011
£m

9

8

441

463
912
921

Loans and loan notes repayable between one and two years
Loans repayable between one and two years as at 31 
December 2012 include an unsecured €50 million Eurobond 
(£15 million net of cross currency swaps) which has a coupon 
of 10.0% maturing in June 2014.

Loans and loan notes repayable between two and five years
Loans repayable between two and five years as at  
31 December 2012 include an unsecured £78 million 
Eurobond which has a coupon of 5.375% maturing in 
October 2015, an unsecured £135 million convertible 
Eurobond which has a coupon of 4.0% maturing in 
November 2016, and an unsecured £161 million Eurobond 
which has a coupon of 7.375% maturing in January 2017. 

Loans and loan notes repayable after five years
Loans repayable after five years include the £200 million 
covenant free loan raised in February 2009 with a maturity 
of March 2019. This loan is secured against the 4.5% March 
2019 gilts with a nominal value of £138 million (for a cost of 
£150 million) described in section 4.1. Interest on the loan is 
13.55%. Interest on the loan is offset by 3.5% of income in 
respect of the £138 million gilts. The lender has the option to 
issue a further £150 million loan that would carry an interest 
rate of 7.34%.

Fair value versus book value
The tables below provide fair value information for the Group’s borrowings and held to maturing investments:

Assets

Held to maturity investments

Maturity

Mar 2019

Book value

Fair value

2012
£m

145

2011
£m

147

2012
£m

166

2011
£m

166

The fair value of held to maturity investments is based on quoted market bid prices at the year end.

Liabilities

€50 million Eurobond (previously €188 million Eurobond) 
£78 million Eurobond (previously £154 million Eurobond)
£135 million Convertible bond
£161 million Eurobond (previously £250 million Eurobond)  
£200 million loan

Maturity

June 2014
Oct 2015
Nov 2016
Jan 2017
Mar 2019

Book value

Fair value

2012
£m

39
78
110
167
200

594

2011
£m

149
153
105
261
200

868

2012
£m

48
84
223
178
309

842

2011
£m

171
150
167
253
290

1,030

Fair value, which is determined for disclosure purposes, is 
calculated based on the present value of future principal and 
interest cash flows, discounted at the market rate of interest 
at the reporting date. 

upon the par value, whereas the bonds are accounted for 
partly as debt and partly as equity, net of issue costs, as 
described in note 4.1. The increase is primarily due to the 
increase in the Company’s share price.

Movements in book values of the 2014, 2015 and 2017 
bonds are the result of buybacks in the period.

The fair value of the £200 million loan increased during the 
year as a result of lower interest rates and lower credit costs.

The fair value of the £135 million convertible bond is based 

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Finance leases
The following table analyses when finance lease liabilities are due for payment:

In 1 year or less
In more than 1 year but not more than 5 years
In more than 5 years

Minimum 
lease 
payments
£m

9
39
–
48

Interest
£m

2
1
–
3

2012

Principal
£m

Minimum lease 
payments
£m

7
38
–
45

12
47
2
61

Interest
£m

3
5
–
8

2011

Principal
£m

9
42
2
53

Finance leases principally comprise programmes under sale and leaseback arrangements and a contractual arrangement 
relating to the provision of news accounted for as a lease. The net book value of tangible assets held under finance leases at 
31 December 2012 was £2 million (2011: £3 million).

4.3 Derivative financial instruments

  Keeping it simple . . .

A derivative is a financial instrument used to manage risk. Its value changes over time in response to underlying 
variables such as exchange rates or interest rates and is for a fixed period. In accordance with Board approved policies, 
the Group uses derivatives to manage its exposure to fluctuations in interest on its borrowings and foreign exchange 
rates. These policies are included within Section 4.5. 

Derivative financial instruments are initially recognised as either assets or liabilities at fair value and are subsequently 
remeasured at fair value at each reporting date. Movements in instruments measured at fair value are recorded in the 
income statement in net financing costs.

Analysis of these derivatives and the various methods used to calculate their respective fair values is detailed in this 
section.

Accounting policies
The Group uses a limited number of derivative financial 
instruments to hedge its exposure to fluctuations in interest 
and foreign exchange rates. The Group does not hold or issue 
derivative instruments for speculative purposes and does 
not engage in hedge accounting as defined under IFRS.

Third party valuations are used to fair value the Group’s 
derivatives. The valuation techniques use inputs such 
as interest rate yield curves and currency prices/yields, 
volatilities of underlying instruments and correlations 
between inputs.

Derivative financial instruments are initially recognised at 
fair value and are subsequently remeasured at fair value with 
the movement recorded in the income statement within 
net financing costs. Derivatives with positive fair values are 
recorded as assets and negative fair values as liabilities.

The fair value of foreign currency forward contracts is 
determined by using the difference between the contract 
exchange rate and the quoted forward exchange rate at 
the reporting date. The fair value of interest rate swaps 
is the estimated amount that the Group would receive 
or pay to terminate the swap at the reporting date, 
taking into account current interest rates and the current 
creditworthiness of swap counterparties.

Where a derivative financial instrument is designated as a 
hedge of the variability in cash flows of a recognised asset 
or liability, or a highly probable forecast transaction, the 
effective part of any gain or loss on the derivative financial 
instrument is recognised directly in equity. Any ineffective 
portion of the hedge is recognised immediately in the 
income statement.

For financial assets and liabilities classified at fair value 
through profit or loss, the movements in the year relating to 
changes in fair value and interest are not separated.

Derivative financial instruments
The following table shows the fair value of derivative 
financial instruments analysed by type of contract. Interest 
rate swap fair values exclude accrued interest.

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£m

2012
Liabilities
£m

The swap assets matched against the 2017 Eurobond are as 
follows:

Current
Interest rate swaps – fair value through 
profit or loss
Non-current
Interest rate swaps – fair value through 
profit or loss

Current
Interest rate swaps – fair value through 
profit or loss
Non-current
Interest rate swaps – fair value through 
profit or loss

–

99
99

(1)

(48)
(49)

Assets
£m

2011
Liabilities
£m

–

(1)

110
110

(44)
(45)

Interest rate swap assets
The swap assets in relation to the €50 million 2014 
Eurobond (see section 4.2) are as follows:

•	 Cross currency and interest swaps with a fair value of 
£29 million. The swaps receive a coupon of 10% and 
€50 million at maturity (to match the bond coupon and 
principal repayment due to bond holders) and pay 13.2% 
on a notional amount of £15.2 million and pays £15.2 
million at maturity.

The remaining £70 million of Interest rate swap assets relate 
to a number of floating rate swaps matched against the 
2015 and 2017 Eurobonds. The following swap assets are 
matched against the 2015 Eurobond:

•	 £162.5 million swap with a fair value of £18 million (“Swap 
Asset A”). This swap receives 5.375% (to match the bond 
coupon) and pays six-month sterling LIBOR plus 0.3%.

•	 A portfolio of swaps totalling £162.5 million fair valued at 
£15 million (“Swap Asset B”). These swaps receive 5.375% 
(to match the bond coupon) and pay a weighted average 
of three-month sterling LIBOR plus 1.45%.

•	 A further £120.5 million swap with a fair value at £4 

million (“Swap Asset C”). This swap receives 5.375% (to 
match the bond coupon) and pays the higher of six-
month sterling LIBOR plus 2.905% or six-month US$ 
LIBOR plus 2.105%, set in arrears with a cap on payment 
of 8%.

•	 £125 million swap with a fair value of £24 million (“Swap 

Asset D”). This swap receives 6.125% (to match the original 
bond coupon) and pays three-month sterling LIBOR plus 
0.51% with the three-month sterling LIBOR capped at 
5.25% for rates between 5.25% and 8.0%.

•	 A further £125 million swap with a fair value at £9 million 
(“Swap Asset E”). This swap receives 7.375% (to match the 
bond coupon) and pays the higher of six-month sterling 
LIBOR plus 4.52% or six-month US$ LIBOR plus 3.72%, set 
in arrears with a cap on payment of 10%.

Interest rate swap liabilities
Interest rate swap liabilities of £49 million as at 31 December 
2012 relate to various fixed and floating rate swaps matched 
against the 2015 and 2017 Eurobonds. The following swap 
liabilities are matched against the 2015 Eurobond and 
mature in October 2015:

•	 A further £162.5 million swap fair valued at £nil. The swap 
receives six-month sterling LIBOR plus 0.3%, and pays the 
higher of six-month sterling LIBOR minus 0.2% or six-
month US$ LIBOR minus 1.0%, set in arrears or in advance. 
This swap matches against Swap Asset A.

•	 A portfolio of swaps totalling £162.5 million fair valued at 
£5 million. The swaps pay 5.375% and receive a weighted 
average of six-month sterling LIBOR plus 3.49% set in 
arrears. This swap matches against Swap Asset A.

•	 £162.5 million swap fair valued at £17 million. The swap 

receives three-month sterling LIBOR and pays 4.35%. The 
bank has the right to cancel the swap. This swap matches 
against Swap Asset B.

•	 £120.5 million swap fair valued at £3 million, under which 
it receives six-month LIBOR plus 3.605% and pays 5.375% 
set in arrears. This swap matches against Swap Asset C.

The following swap liabilities are matched against the 2017 
Eurobond and mature in January 2017:

•	 £125 million swap valued at £18 million, under which it 

receives three-month sterling LIBOR and pays 4.31%. The 
bank has the right to cancel the swap. This swap matches 
against Swap Asset D.

•	 £125 million swap valued at £6 million, under which it 
receives six-month sterling LIBOR plus 5.257% set in 
arrears and pays 7.375%. This swap matches against Swap 
Asset E.

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Section 4: Capital Structure and Financing Costs continued

4.4 Net financing costs

Net financing costs
Net financing costs can be analysed as follows:

  Keeping it simple . . .

This section details the interest income generated on 
the Group’s financial assets and the interest expense 
incurred on borrowings and other financial assets 
and liabilities. In reporting ‘adjusted profit’, the Group 
adjusts net financing costs to exclude mark-to-market 
movements on swaps and foreign exchange, gains/
losses on bond buybacks, imputed pension interest 
and other financing costs. Mark-to-market movements 
reflect the value of these instruments at a point in 
time; it is variable and assumes cash is received at that 
date. The rationale for adjustments made to financing 
costs is provided in the Financial and Performance 
Review.

The presentation of net financing costs in this note 
reflects the income and expenses according to the 
classification of financial instruments, whereas the 
focus in the Financial and Performance Review is to 
present adjusted financing costs.

Financing income:
Interest income
 Expected return on defined benefit 
pension scheme assets
 Change in fair value of instruments 
classified at fair value through profit 
or loss

  Foreign exchange gain

Financing costs:

 Change in fair value of instruments 
classified at fair value through profit 
or loss
 Interest expense on financial 
liabilities measured at amortised cost
 Interest on defined benefit pension 
scheme obligations

  Losses on early settlement
  Other interest expense

Net financing costs

2012
£m

16

131

–
4
151

(5)

(60)

(140)
(36)
(9)
(250)
(99)

2011
£m

22

140

30
4
196

–

(82)

(145)
(39)
(5)
(271)
(75)

Accounting policies
Net financing costs comprise interest income on funds 
invested, gains/losses on the disposal of financial 
instruments, changes in the fair value of financial 
instruments, interest expense on borrowings and finance 
leases, unwinding of the discount on provisions and liabilities 
to non-controlling interest, foreign exchange gains/losses,  
and implied interest on pension assets and liabilities. Interest 
income and expense is recognised as it accrues in profit or 
loss, using the effective interest method.

Losses relating to changes in fair value of instruments of £5 
million (2011: gains of £30 million) relate principally to the 
unwinding of the interest rate swaps assets as they near 
maturity. 

As detailed in the Financial and Performance Review, losses 
on early settlement of £36 million (2011: £39 million) were 
incurred as a result of the bond tender in June. Bonds 
were repurchased at prices in excess of par value primarily 
reflecting lower credit spreads and lower interest rates. 
The loss is primarily due to the repayment on the 2014 €50 
million Eurobond, where a repurchase of €138 million in 
nominal debt resulted in a loss of £25 million.

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4.5 Financial risk factors

  Keeping it simple . . .

The Group’s activities expose it to a variety of financial 
risks: market risks (including currency risk, interest rate 
risk and price risk), credit risk and liquidity risk. The 
Group’s overall risk management programme focuses 
on the unpredictability of financial markets and seeks 
to minimise potential adverse effects on the Group’s 
financial performance. The Group uses derivative 
financial instruments within its policies described 
below to minimise certain risk exposures.

Treasury policies have been approved by the Board 
for managing each of these risks including levels of 
authority on the type and use of financial instruments. 
Transactions are only undertaken if they relate to 
underlying exposures. The treasury function reports 
regularly to the Audit Committee and treasury 
operations are subject to periodic reviews.

Market risk
Currency risk
The Group operates internationally and is therefore exposed 
to currency risk arising from movements in foreign exchange 
rates, primarily with respect to the US dollar and the euro. 
Foreign exchange risk arises from: differences in the dates 
commercial transactions are entered into and the date 
they are settled; recognised assets and liabilities; and net 
investments in foreign operations.

The Group’s foreign exchange policy is to hedge material 
foreign currency denominated costs at the time of 
commitment and to hedge a proportion of foreign currency 
denominated revenues on a rolling 12-month basis unless a 
natural hedge exists. The Group seeks to match contractual 
and forecast foreign currency costs and revenues. For 
any material unmatched portion, the Group hedges using 
forward foreign exchange contracts for up to two years. The 
Group also utilises foreign exchange swaps to match foreign 
currency cash flow timing differences.

The Group ensures that its net exposure to foreign 
denominated cash balances is kept to an acceptable level 
by buying or selling foreign currencies at spot rates when 
necessary to address short-term imbalances.

The euro denominated interest and principal payments 
under the €50 million bonds have been fully hedged by cross 
currency interest rate swaps.

The Group’s investments in subsidiaries are not hedged as 
those currency positions are considered to be long-term in 
nature.

At 31 December 2012, if sterling had weakened/strengthened 
by 10% against the US dollar with all other variables held 
constant, post-tax profit for the year would have been £6 
million (2011: £3 million) higher/lower. Equity would have been 
£13 million (2011: £8 million) higher/lower. 

At 31 December 2012, if sterling had weakened/strengthened 
by 10% against the euro with all other variables held constant, 
post-tax profit for the year would have been £6 million (2011: 
£4 million) higher/lower. Equity would have been £2 million 
(2011: £2 million) higher/lower. 

Interest rate risk
Interest rate risk is the risk that the Group is impacted by 
significant changes in interest rates. Borrowings issued at or 
swapped to floating rates expose the Group to interest rate risk.

The Group’s interest rate policy was changed in 2011 to having 
100% of its borrowings at fixed rates in order to lock in low 
interest rates. This policy has been maintained throughout 2012. 
The Group utilises fixed and floating rate interest swaps and 
options in order to achieve the desired policy mix. As illustrated 
in note 4.3, these contracts match against underlying bonds or 
other interest-bearing instruments and swaps. 

All of the Group’s interest rate swaps are classified as fair value 
through profit or loss so any movement in the fair value goes 
through the income statement rather than equity.

At 31 December 2012, if interest rates had increased/
decreased by 0.1%, post-tax profit for the year would have 
been unchanged  (2011: unchanged).

Price risk
Price risk is the risk that the Group’s financial instruments 
change in value due to movements in market prices. This 
excludes movements in interest rate or foreign exchange. The 
Group is not exposed to any material price risk.

Credit risk
Credit risk is the risk of financial loss to the Group if a 
customer or counterparty to a financial instrument fails to 
meet its contractual obligations. It arises principally from 
the Group’s receivables from customers, cash and held to 
maturity investments. There is also credit risk relating to the 
Group’s own credit rating as this impacts the availability and 
cost of future finance.

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Trade and other receivables
The Group’s exposure to credit risk is influenced mainly by 
the individual characteristics of each customer. The majority 
of trade receivables relate to airtime sales contracts with 
advertising agencies and advertisers. Credit insurance has 
been taken out against these companies to minimise the 
impact on the Group in the event of a possible default.

Cash and held to maturity investments
The Group operates strict investment guidelines with 
respect to surplus cash and the emphasis is on preservation 
of capital. Counterparty limits for cash deposits are largely 
based upon long-term ratings published by the major credit 
rating agencies and perceived state support. Deposits 
longer than 12 months require the approval of the Audit 
Committee.

Borrowings
ITV’s credit ratings with Standard & Poor’s and Moody’s 
Investor Service are BB+/Ba1 respectively have improved 
significantly since 2009 but they are still ‘sub-investment 
grade’ with both agencies. ITV’s credit ratings, the cost 
of credit default swap hedging and the absolute level of 
interest rates are key determinants in the cost of new 
borrowings for ITV. The cost of existing borrowing remains 
subject to the terms of the instrument.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to 
meet its financial obligations as they fall due. The Group’s 
financing policy is to fund itself for the long term by 
using debt instruments with a range of maturities. It is 
substantially funded from the UK and European capital 
markets, supplemented with bank facilities (see below). 
Management monitors rolling forecasts of the Group’s 
liquidity reserve (comprising undrawn bank facilities and 
cash and cash equivalents) on the basis of expected cash 
flows. This monitoring includes financial ratios to assess 
possible future credit ratings and headroom and takes into 
account the accessibility of cash and cash equivalents.

At 31 December 2012 the Group has available £375 million 
(2011: £125 million) of undrawn committed facilities. The 
Group has a £125 million facility which is provided by one bank 
and which is secured on advertising receivables. This facility 
has no financial covenants and matures in September 2015. 
The Group also has a £250 million Revolving Credit Facility 
which is provided by a handful of relationship banks and which 
matures in July 2015. This facility, which is unsecured, can be 
extended by up to a further two years subject to agreement 
by the banks. The facility has leverage and interest cover 
financial covenants normal for such a facility. 

  Keeping it simple . . .
The table below analyses the Group’s financial 
liabilities and derivative financial liabilities into 
relevant maturity groupings based on the period 
remaining until the contractual maturity date. The 
amounts disclosed in the table are the contractual 
undiscounted cash flows (including interest), so will not 
always reconcile with the amounts disclosed on the 
statement of financial position: 

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Non-derivative financial liabilities
Borrowings
Held to maturity investments
Trade and other payables
Other payables – non-current
Derivative financial instruments
Interest rate swaps

At 31 December 2011

Non-derivative financial liabilities
Borrowings
Held to maturity investments
Trade and other payables
Other payables – non-current
Derivative financial instruments
Interest rate swaps

Total 
contractual 
cash flows
£m

(909)
178
(623)
(22)

62
(1,314)

Total 
contractual 
cash flows
£m

(1,371)
220
(684)
(3)

89
(1,749)

Less than
1 year
£m

Between
1 and 2 years
£m

Between
2 and 5 years
£m

Over
5 years
£m

(57)
6
(593)
–

7
(637)

(112)
6
(20)
–

37
(89)

(507)
19
(9)
(8)

18
(487)

(233)
147
(1)
(14)

–
(101)

Less than
1 year
£m

Between
1 and 2 years
£m

Between
2 and 5 years
£m

Over
5 years
£m

(79)
11
(639)
–

12
(695)

(85)
11
(28)
(2)

11
(93)

(668)
33
(16)
(1)

59
(593)

(539)
165
(1)
–

7
(368)

Held to maturity investments are included within the table above as the £138 million March 2019 gilts are used as security 
against the £200 million 2019 loan, and the net repayment in 2019 is £62 million.

4.6 Fair value hierarchy

  Keeping it simple . . .

The financial instruments included on the ITV statement of financial position are measured at either fair value or 
amortised cost. The measurement of this fair value can in some cases be subjective, and can depend on the inputs 
used in the calculations. ITV generally uses external valuations using market inputs or market values (e.g. external 
share prices) and does not calculate its own fair values. The different valuation methods are called ‘hierarchies’ and are 
described below.

The table below sets out the financial instruments included on the ITV statement of financial position at ‘fair value’.

Fair value
31 December
2012
£m

Level 1
31 December
2012
£m

Level 2
31 December
2012
£m

Level 3
31 December
2012
£m

Assets measured at fair value
Available for sale financial instruments
  STV shares
  Available for sale gilts
Financial assets at fair value through profit or loss

Interest rate swaps

3
37

99
139

3
37

–
40

–
–

99
99

–
–

–
–

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Section 4: Capital Structure and Financing Costs continued

Liabilities measured at fair value
Financial liabilities at fair value through profit or loss

Interest rate swaps

Assets measured at fair value
Available for sale financial instruments
  STV shares
  Available for sale gilts
Financial assets at fair value through profit or loss

Interest rate swaps

Liabilities measured at fair value
Financial liabilities at fair value through profit or loss

Interest rate swaps

Fair value
31 December
2012
£m

Level 1
31 December
2012
£m

Level 2
31 December
2012
£m

Level 3
31 December
2012
£m

(49)
(49)

–
–

(49)
(49)

–
–

Fair value
31 December
2011
£m

Level 1
31 December
2011
£m

Level 2
31 December
2011
£m

Level 3
31 December
2011
£m

2
37

110
149

2
37

–
39

–
–

110
110

–
–

–
–

Fair value
31 December
2011
£m

Level 1
31 December
2011
£m

Level 2
31 December
2011
£m

Level 3
31 December
2011
£m

(45)
(45)

–
–

(45)
(45)

–
–

Level 1
Fair values measured using quoted prices (unadjusted) in 
active markets for identical assets or liabilities.

4.7 Equity

Level 2
Fair values measured using inputs, other than quoted prices 
included within Level 1, that are observable for the asset or 
liability either directly or indirectly.

Interest rate swaps and options are accounted for at their 
fair value based upon termination prices. Forward foreign 
exchange contracts are accounted for at the difference 
between the contract exchange rate and the quoted 
forward exchange rate at the reporting date.

Level 3
Fair values measured using inputs for the asset or liability 
that are not based on observable market data.

  Keeping it simple . . .

This section explains material movements recorded in 
shareholders’ equity that are not explained elsewhere 
in the financial statements. The movements in equity 
and the balance at 31 December 2012 are presented in 
the consolidated statement of changes in equity.

The Group utilises share award schemes as part of its 
employee remuneration packages. The various ITV 
Share-based compensation schemes are explained in 
this section as they are accounted for through retained 
losses.

Accounting policies
Available for sale reserve
Available for sale assets are stated at fair value, with any 
gain or loss recognised directly in the available for sale 
reserve in equity, unless the loss is a permanent impairment, 
when it is then recorded in the income statement.

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Dividends
Dividends are recognised through equity on the earlier 
of their approval by the Company’s shareholders or their 
payment.

Share-based compensation
The Group operates a number of share-based compensation 
schemes. The fair value of the equity instrument granted is 
measured at grant date and spread over the vesting period 
via a charge to the income statement with a corresponding 
increase in equity.

The fair value of the share options and awards is measured 
using either a Monte Carlo or Black–Scholes model, as 
appropriate, taking into account the terms and conditions 
of the individual scheme. Under these valuation methods, 
the share price for ITV plc is projected to the end of the 
performance period as is the Total Shareholder Return for 
ITV plc and the companies in the comparator groups. Based 
on these projections, the number of awards that will vest 
and their present value is determined.

The valuation of these share-based payments also requires 
estimates to be made in respect of the number of options 
that are expected to be exercised.

Vesting conditions are limited to service conditions and 
performance conditions. Conditions other than service 
or performance conditions are considered non-vesting 
conditions. Non-market vesting conditions are included 
in assumptions about the number of options that are 
expected to vest. At each reporting date, the Group 
revises its estimates of the number of options that are 
expected to vest. It recognises the impact of the revision to 
original estimates, if any, in the income statement, with a 
corresponding adjustment to equity.

4.7.1 Share capital and share premium
The Group’s share capital at 31 December 2012 of £391 
million (2011: £389 million) and share premium of £122 
million (2011: £120 million) is the same as that of ITV plc. 
Details of this are given in the ITV plc Company financial 
statements section of this annual report.

4.7.2 Merger and other reserves
Merger and other reserves at 31 December 2012 include the 
following reserves which have not moved from the prior 
year:
•	 merger reserves arising on the Granada/Carlton merger 

and previous mergers of £119 million;

•	 capital reserves of £112 million;

•	 capital redemption reserves of £36 million; 

•	

 revaluation reserves of £6 million.

The balances on the following reserves moved in the year:
•	 £22 million (2011: £27 million) in respect of the equity 

element of the 2016 convertible bond;

•	 £12 million debit (2011: £nil) in respect of the liability on 

the options for the acquisition of Gurney.

4.7.3 Translation reserve
The translation reserve comprises all foreign exchange 
differences arising on the translation of the accounts of, and 
investments in, foreign operations.

4.7.4 Available for sale reserve
The available for sale reserve comprises all movements 
arising on the revaluation and disposal of assets accounted 
for as available for sale.

4.7.5 Retained earnings
The retained earnings reserve comprises profit for the year 
attributable to owners of the Company of £267 million (2011: 
£247 million) and other items recognised directly through 
equity as presented on the consolidated statement of 
changes in equity.

The Directors of ITV plc propose a final dividend of 1.8p per 
share and a special dividend of 4.0p per share.

4.7.6 Non-controlling interests
In 2012 £1 million (2011: £1 million) of profit was attributable 
to non-controlling interests. 

4.7.7 Share-based compensation
A transaction will be classed as a share-based transaction 
where the Group receives services from employees and pays 
for these in shares or similar equity instruments. If the Group 
incurs a liability whose amount is based on the price or value 
of the Group’s shares then this will also fall under a share-
based transaction.

The Group operates a number of share-based compensation 
schemes. A description of each type of share-based 
payment arrangement that existed at any time during the 
period, including the general terms and conditions of each 
arrangement, such as vesting requirements, the maximum 
term of options granted, and the method of settlement (e.g. 
whether in cash or equity) are set out in the Remuneration 
Report.

Exercises of share options granted to employees can be 

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satisfied by market purchase or issue of new shares. No new shares may be issued to satisfy exercises under the terms of the 
Deferred Share Award Plan. During the year all exercises were satisfied either by using shares purchased in the market and 
held in the ITV Employees’ Benefit Trust or by issuing new shares.

Share-based compensation charges totalled £9 million in 2012 (2011: £11 million).

The table below summarises the movements in the number of share options outstanding for the Group and their weighted 
average exercise price:

Outstanding at 1 January
Granted during the year – nil priced
Granted during the year – other
Forfeited during the year
Exercised during the year
Expired during the year
Outstanding at 31 December
Exercisable at 31 December

2012 
Weighted 
average 
exercise price 
(pence)

12.74
–
66.79
3.80
14.52
106.17
11.06
2.30

Number 
of options
(’000)

81,479
19,184
6,218
(16,948)
(18,052)
(3,494)
68,387
6,407

2011 
Weighted
average
exercise price
(pence)

22.32
–
73.58
60.25
27.02
75.86
12.74
19.13

Number
of options
(’000)

77,302
16,333
2,370
(3,069)
(3,951)
(7,506)
81,479
21,115

For those options exercised in the year, the average share price during 2012 was 84.03 pence (2011: 69.35 pence).

Of the options still outstanding, the range of exercise prices and weighted average remaining contractual life of these 
options can be analysed as follows:

Range of exercise prices (pence)

Nil
20.00 – 49.99
50.00 – 69.99
70.00 – 99.99
100.00 – 109.99
110.00 – 119.99
120.00 – 149.99

Weighted 
average 
exercise price 
(pence)

–
35.00
65.76
73.69
–
–
–

Number 
of options 
(’000)

54,618
5,324
6,598
1,847
–
–
–

2012
Weighted 
average 
remaining 
contractual 
life
(years)

Weighted 
average 
exercise price 
(pence)

1.97
1.68
2.87
2.27
–
–
–

–
31.50
58.46
74.67
106.25
–
143.27

2011
Weighted 
average 
remaining 
contractual 
life
(years)

1.90
1.86
1.05
3.00
0.53
–
0.03

Number 
of options 
(’000)

61,347
13,265
1,487
2,582
1,620
–
1,178

Share schemes
Further details of the ITV share plans and awards can be found in the Remuneration Report.

Awards made under the Granada Executive Share Option scheme have reached the end of their performance periods, and 
have vested or lapsed accordingly. Details of the performance criteria that applied to these awards are set out in the notes 
to previous financial statements, and in previous remuneration reports and have not been repeated in these financial 
statements on the grounds of relevance. Although awards remain vested but unexercised under these schemes, they are not 
considered material for the purposes of disclosure in this note.

The awards made under the ITV Performance Share Plan grants prior to 2011 include awards that have market based 
performance conditions that are taken into account in the fair value calculation using a Monte Carlo pricing model. The 
Black–Scholes model is used to value the SAYE Schemes as these do not have any market performance conditions. The ITV 
SAYE scheme is an Inland Revenue Approved SAYE scheme. 

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Scheme name

Date of grant

Save As You Earn
ITV – three year
ITV – five year
ITV – three year
ITV – five year
ITV – three year
ITV – five year
Performance Share Plan
ITV – three year
ITV – three year
ITV – three year
ITV – three year

07 Apr 11
07 Apr 11
04 Apr 12
04 Apr 12
13 Sept 12
13 Sept 12

08 Mar 11
11 Oct 11
01 Mar 12
10 Sept 12

Share price 
at grant 
(pence)

Exercise price 
(pence)

Expected 
volatility
%

Expected life 
(years)

Gross dividend 
yield
%

Risk-free rate
%

Fair value 
(pence)

75.85
75.85
85.25
85.25
86.70
86.70

90.05
62.65
88.00
88.70

73.58
73.58
68.81
68.81
66.60
66.60

–
–
–
–

57.00%
47.00%
43.00%
50.00%
38.00%
50.00%

*
*
*
*

3.25
5.25
3.25
5.25
3.25
5.25

3.00
3.00
3.00
3.00

–
–
2.82%
2.82%
2.82%
2.82%

*
*
*
*

2.02%
2.81%
0.65%
1.18%
0.38%
0.81%

*
*
*
*

20.88
22.95
17.97
22.36
17.46
23.32

90.05
62.65
88.00
88.70

*  Awards do not include market based performance conditions; therefore, Monte Carlo or Black–Scholes model not required to calculate fair value.

The expected volatility for awards made under the SAYE scheme reflects the historic volatility of ITV plc’s share price and 
equity markets as a whole over the preceding three or five years, and depending on the expected life of the award, prior to 
the grant date of the share options awarded.

Employees’ Benefit Trust
The Group has investments in its own shares as a result of shares purchased by the ITV Employees’ Benefit Trust (‘EBT’). 
Transactions with the Group-sponsored EBT are included in these financial statements. In particular, the EBT’s purchases of 
shares in ITV plc are debited directly to equity.

The table below shows the number of ITV plc shares held in the trust at 31 December 2012 and the purchases/(releases) 
from the EBT made in the year to satisfy awards under the Group’s share schemes.

Scheme:

ITV Deferred Share Award Plan
ITV Performance Share Plan
ITV Turnaround Plan
Restricted Share Awards
Executive Share Option Scheme

ITV SAYE Scheme
Subscription for new issue shares
Shares purchased

Shares held at:

1 January 2012

31 December 2012

Number of shares 
(released)/
purchased

7,354,694
(509,402)
(6,607,050)
(2,665,582)
(139,190)
(220,354)

(185,343)
15,098,585
2,723,057
14,849,415

Nominal value 
£

735,469

1,484,942

The total number of shares held by the EBT at 31 December 2012 represents 0.38% (2011: 0.19%) of ITV’s issued share capital. 
The market value of own shares held at 31 December 2012 is £16 million (2011: £5 million).

The shares will be held in the EBT until such time as they may be transferred to participants of the various Group share 
schemes. Rights to dividends have been waived by the EBT in respect of shares held which do not relate to restricted shares 
under the Deferred Share Award Plan. In accordance with the Trust Deed, the Trustees of the EBT have the power to exercise 
all voting rights in relation to any investment (including shares) held within that trust.

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5.1 Related party transactions

  Keeping it simple . . .

The related parties identified by the Directors include 
joint ventures, associated undertakings, investments  
and key management personnel.

To enable users of our financial statements to form a 
view about the effects of related party relationships on 
the Group, we disclose the related party relationship 
when control exists, irrespective of whether there have 
been transactions between the related parties.

Related party transactions
Transactions with joint ventures and associated 
undertakings
Transactions with joint ventures and associated 
undertakings during the year were:

Sales to joint ventures
Sales to associated undertakings
Purchases from joint ventures
Purchases from associated 
undertakings

2012
£m

11
9
24

52

2011
£m

10
1
26

44

The transactions with joint ventures primarily relate to sales 
and purchases of digital multiplex services with Digital 3&4 
Limited. 

The purchases from associated undertakings relate to the 
purchase of news services from ITN. All transactions with 
associated undertakings and joint ventures arise in the 
normal course of business on an arm’s length basis. None of 
the balances are secured.

The amounts owed by and to these related parties at the 
year end were:

Amounts owed by joint ventures
Amounts owed by associated 
undertakings
Amounts owed by pension scheme
Amounts owed to associated 
undertakings

2012
£m

2011
£m

1

6
2

2

–

7
1

1

Amounts paid to the Group’s retirement benefit plans are 
set out in section 3.7. 

Transactions with key management personnel
Key management consists of ITV plc Executive and Non-
executive Directors and the ITV Management Board. Key 
management personnel compensation is as follows:

Short-term employee benefits
Share-based compensation

2012
£m

8
6
14

2011
£m

6
6
12

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The Company indirectly held at 31 December 2012 the following holdings in significant joint ventures, associated 
undertakings and investments:

Name

Freesat (UK) Limited

Digital 3&4 Limited
YouView TV Limited
Noho Film and Television Limited

Independent Television News Limited 
Mammoth Screen Limited 

ISAN UK Limited 
STV Group plc1

1 

Incorporated and registered in Scotland.

Interest in 
ordinary 
share capital 
2012
%

Interest in 
ordinary 
share capital 
2011

%  

Note

a

a
a
a

b
b

b
c

50.00

50.00

50.00
14.30
50.00

40.00
25.00

25.00
6.79

50.00
14.30
–

40.00
25.00

25.00
6.79

Joint venture.

a 
b  Associated undertaking. 
c  Available for sale financial asset.

Principal activity

Provision of a standard and high definition
enabled digital satellite proposition
Operates the Channel 3 and 4 digital terrestrial 
multiplex
Internet connected television platform
Television drama and film production company
Supply of news services to broadcasters
in the UK and elsewhere
Production of television programmes
Operates voluntary numbering system for the
identification of audiovisual works
Television broadcasting in central and north Scotland

5.2 Contingent liabilities

5.3 Subsequent events

  Keeping it simple . . .

  Keeping it simple . . .

A contingent liability is a liability that is not sufficiently 
certain to qualify for recognition as a provision where 
uncertainty may exist regarding the outcome of  
future events.

There are contingent liabilities in respect of certain litigation 
and guarantees, broadcasting issues, and in respect of 
warranties given in connection with certain disposals of 
businesses. None of these items are expected to have a 
material effect on the Group’s results or financial position.

Where the Group receives information in the period 
between 31 December 2012 and the date of this report 
about conditions related to certain events that existed  
at the year end, we update our disclosures that relate  
to those conditions in light of the new information. 
Such events can be categorised as adjusting or non-
adjusting depending on whether the condition existed 
in 2012. If non-adjusting events after the year end are 
material, non-disclosure could influence the economic 
decisions that users make on the basis of the financial  
statements.

Accordingly, for each material category of non-
adjusting event after the reporting period we disclose 
in this section the nature of the event and an estimate 
of its financial effect, or a statement that such an 
estimate cannot be made.

On 25 January 2013, the Group acquired the freehold and 
leasehold at the London Television Centre, the site which is 
currently the headquarters for the Group. Total consideration 
of £56 million was settled in cash. It is the Group’s intention 
to capitalise the acquisition as part of non-current assets on 
the Group’s balance sheet in 2013.

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Company Balance Sheet

As at 31 December

Fixed assets:
Investments in subsidiary undertakings 
Held to maturity investments
Derivative financial instruments

Current assets:
Amounts owed by subsidiary undertakings
Other debtors
Cash at bank and in hand and short-term deposits

Creditors – amounts falling due within one year:
Amounts owed to subsidiary undertakings
Accruals and deferred income
Derivative financial instruments

Net current assets/(liabilities)
Total assets less current liabilities
Creditors – amounts falling due after more than one year:
Borrowings
Derivative financial instruments

Net assets
Capital and reserves:
Called up share capital
Share premium
Other reserves
Profit and loss account
Shareholders’ funds – equity

2011
£m

1,610
4
620
2,234

(2,143)
(13)
–
(2,156)

2012
£m

Note

iii

3,424
4
515
3,943

(4,285)
(8)
(1)
(4,294)

v

vi
vii
vii
vii

2012
£m

1,646
145
99
1,890

(351)
1,539

(594)
(48)
(642)
897

391
122
58
326
897

2011
£m

1,646
147
110
1,903

78
1,981

(868)
(44)
(912)
1,069

389
120
63
497
1,069

The accounts were approved by the Board of Directors on 27 February 2013 and were signed on its behalf by:

Ian Griffiths
Director

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i Accounting policies
Basis of preparation
These accounts have been prepared in accordance with UK 
Generally Accepted Accounting Practice (UK GAAP).

As permitted by section 408 (3) of the Companies Act 2006, 
a separate profit and loss account, dealing with the results 
of the parent company, has not been presented.

Under FRS 29 the Company is exempt from the requirement 
to provide its own financial instruments disclosures, on the 
grounds that it is included in publicly available consolidated 
financial statements which include disclosures that comply 
with the IFRS equivalent to that standard.

The Company has taken advantage of the FRS 1 exemption 
from the requirement to prepare and disclose a cash flow 
statement.

Subsidiaries
Subsidiaries are entities that are directly or indirectly 
controlled by the Company. Control exists where the 
Company has the power to govern the financial and 
operating policies of the entity so as to obtain benefits from 
its activities. The investment in the Company’s subsidiaries 
is recorded at cost, adjusted for the effect of UITF 41 
when it was adopted in prior years. Annual FRS 20 share-
based payment compensation costs are recharged to the 
subsidiaries through the profit and loss account.

Foreign currency transactions
Transactions in foreign currencies are translated into sterling 
at the rate of exchange ruling at the date of the transaction. 
Foreign currency monetary assets and liabilities at the 
balance sheet date are translated into sterling at the rate of 
exchange ruling at that date. Foreign exchange differences 
arising on translation are recognised in the profit and loss 
account. Non-monetary assets and liabilities measured 
at historical cost are translated into sterling at the rate of 
exchange on the date of the transaction.

Borrowings
Borrowings are recognised initially at fair value including 
directly attributable transaction costs, with subsequent 
measurement at amortised cost using the effective interest 
rate method. The difference between initial fair value and 
the redemption value is recorded in the profit and loss 
account over the period of the liability on an effective 
interest basis.

Derivatives and other financial instruments
The Company uses a limited number of derivative financial 
instruments to hedge its exposure to fluctuations in interest 
and other foreign exchange rates. The Company does 
not hold or issue derivative instruments for speculative 
purposes.

Derivative financial instruments are initially recognised at 
fair value and are subsequently remeasured at fair value 
with the movement recorded in the profit and loss account 
within net financing costs. Derivatives with positive fair 
values are recorded as assets and negative fair values as 
liabilities.

The fair value of foreign currency forward contracts is 
determined by using the difference between the contract 
exchange rate and the quoted forward exchange rate at 
the balance sheet date. The fair value of interest rate swaps 
is the estimated amount that the Company would receive 
or pay to terminate the swap at the balance sheet date, 
taking into account current interest rates and the current 
creditworthiness of swap counterparties.

Third party valuations are used to fair value the Company’s 
derivatives. The valuation techniques use inputs such 
as interest rate yield curves and currency prices/yields, 
volatilities of underlying instruments and correlations 
between inputs.

Where a derivative financial instrument is designated as a 
hedge of the variability in cash flows of a recognised asset 
or liability, or a highly probable forecast transaction, the 
effective part of any gain or loss on the derivative financial 
instrument is recognised directly in equity. Any ineffective 
portion of the hedge is recognised immediately in the profit 
and loss account.

For financial assets and liabilities classified at fair value 
through profit or loss the fair value change and interest 
income/expense are not separated.

Dividends
Dividends are recognised through equity on the earlier 
of their approval by the Company’s shareholders or their 
payment.

ii Employees
Two (2011: two) Directors of ITV plc were employees of the 
Company during the year, both of whom remain at the year 
end. The costs relating to these Directors are disclosed in the 
Remuneration Report.

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iii Investments in subsidiary undertakings
The principal subsidiary undertakings are listed in note xi. 
There was no movement on the balance of £1,646 million  
in 2012.

iv  Amounts owed (to)/from subsidiary 

undertakings

The Company operates an inter-group banking policy with 
certain 100% owned UK subsidiaries. The policy involves 
the daily closing cash position for participating subsidiaries 
whether positive or negative, being cleared to £nil via daily 
bank transfers to ITV plc. These daily transactions create a 
corresponding intercompany creditor or debtor which can 
result in significant movements  in amounts owed to and 
from subsidiary undertakings in the Company balance sheet.

v Borrowings
Loans repayable after more than one year
Loans repayable after more than one year as at 31 December 
2012 include:

•	 an unsecured €50 million Eurobond (£15 million net 

of cross currency swaps) which has a coupon of 10.0% 
maturing in June 2014; 

•	 an unsecured £78 million Eurobond which has a coupon of 

5.375% maturing in October 2015; 

•	 an unsecured £135 million convertible Eurobond which 
has a coupon of 4.0% maturing in November 2016;

•	 an unsecured £161 million Eurobond which has a coupon 

The Company’s ordinary shares give shareholders equal 
rights to vote, receive dividends and to the repayment of 
capital. The Company issued 22.9 million new ordinary 
shares during the period, for total consideration of £4 
million.

vii  Reconciliation of movements in  

shareholders’ funds

Share
capital
£m

Share
premium
£m

Other
reserves
£m

At 1 January 2011
Movement for year
At 31 December 2011
Retained profit for year 
for equity shareholders
Share-based 
compensation
External dividend paid
Equity portion of the 
convertible bond
Issue of shares
At 31 December 2012

389
–
389

–

–
–

–
2
391

120
–
120

–

–
–

–
2
122

67
(4)
63

–

–
–

(5)
–
58

Profit 
and loss
account
£m

32
465
497

Total
£m

608
461
1,069

(107)

(107)

9
(78)

9
(78)

5
–
326

–
4
897

The loss after tax for the year dealt with in the accounts of 
ITV plc is £107 million (2011: profit of £466 million).

The profit and loss account reserves of £326 million at  
31 December 2012 are all distributable.

of 7.375% maturing in January 2017; and

The Company received no dividends in 2012. 

The Directors of the Company propose a final dividend of 
1.8p per share and a special dividend of 4.0p per share.

viii Contingent liabilities
Under a group registration, the Company is jointly and 
severally liable for VAT at 31 December 2012 of £33 
million (31 December 2011: £35 million). The Company has 
guaranteed certain finance and operating lease obligations 
of subsidiary undertakings.

•	 a £200 million covenant free loan raised in February 2009 
with a maturity of March 2019. Interest on the loan is at a 
variable rate, likely to be 13.55%, depending in part on the 
performance of an interest rate algorithm. 

vi Called up share capital

Authorised
2011
£m

2012
£m

2012
£m

Allotted,
issued
and fully
paid
2011
£m

800

800

800

800

391
391

389
389

Ordinary shares of 10 pence 
each
Authorised:
8,000,000,000  
(2011: 8,000,000,000)
Allotted, issued and fully paid:
3,912,026,854  
(2011: 3,889,129,751)
Total

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and guarantees, broadcasting issues, and in respect of 
warranties given in connection with certain disposals of 
businesses. None of these items are expected to have a 
material effect on the Group’s results or financial position.

x Related party transactions
Transactions with key management personnel
Key management consists of ITV plc Executive Directors.

Key management personnel compensation is as follows:

Where the Company enters into financial guarantee 
contracts to guarantee the indebtedness of other companies 
within its Group, the Company considers these to be 
insurance arrangements, and accounts for them as such. In 
this respect, the Company treats the guarantee contract as 
a contingent liability until such time as it becomes probable 
that the Company will be required to make a payment under 
the guarantee.

ix Capital and other commitments
There are no capital commitments at 31 December 2012 
(2011: none).

Short-term employee benefits
Share-based compensation

2012
£m

3
4
7

2011
£m

2
2
4

xi  Principal subsidiary undertakings and 

investments

Principal subsidiary undertakings
The principal subsidiary undertakings of the Company at  
31 December 2012, all of which are wholly owned (directly or 
indirectly) and incorporated and registered in England and 
Wales except where stated, are:

Name

ITV Broadcasting Limited
ITV Network Limited
ITV2 Limited
ITV Digital Channels Limited
ITV Breakfast Limited

ITV Consumer Limited
SDN Limited
ITV Studios Limited
ITV Studios, Inc.1
ITV Studios Germany GmbH2 (formerly Granada  
Produktion für Film und Fernsehen GmbH)
ITV Studios Australia Pty Limited (formerly Granada  
Media Australia Pty Limited)3
12 Yard Productions (Investments) Limited
Imago TV Film und Fernsehproduktion GmbH2, 4 
3sixtymedia Limited4
ITV Global Entertainment Limited
ITV Ventures Limited (formerly Granada Ventures Limited)
ITV Global Entertainment, Inc1
ITV Services Limited
Carlton Communications Limited
Granada Limited
ITV Scottish Limited Partnership5
ITV Breakfast Broadcasting Limited
Gurney Productions LLC 1,6

Principal activity

Broadcast of television programmes 
Scheduling and commissioning television programmes
Operation of digital television channels 
Operation of digital television channels 
Production and broadcast of breakfast time television under 
national Channel 3 licence 
Development of platforms, broadband, transactional and mobile services 
Operation of Freeview Multiplex A
Production of television programmes 
Production of television programmes 

Production of television programmes 

Production of television programmes
Production of television programmes
Production of television programmes 
Supplier of facilities for television productions 
Rights ownership and distribution of television programmes and films
Production and distribution of video and DVD products 
Distribution of television programmes 
Provision of services for other companies within the Group 
Holding company 
Holding company 
Holding company
Broadcast of television programmes
Production of television programmes

1 

2 

3 

4 

5 

6 

Incorporated and registered in the USA. 
Incorporated and registered in Germany.
Incorporated and registered in Australia.
80% owned
 99.9% owned SPE partnership with the remaining interest held by the ITV pension scheme. Fully consolidated in the Group accounts. Incorporated and registered in Scotland holding 
the ownership interest in SDN. The Group has taken advantage of the exemption conferred by Regulation 7 of the Partnership (Accounts) Regulations 2008 and has, therefore, not 
appended	the	accounts	of	this	qualifying	partnership	to	these	accounts.	Separate	accounts	for	the	partnership	are	not	required	to	be,	and	have	not	been,	filed	at	Companies	House.
 61.5% owned

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A list of all subsidiary undertakings will be included in the Company’s annual return to Companies House.

Principal joint ventures, associated undertakings and investments
The Company indirectly held at 31 December 2012 the following interests in significant joint ventures, associated 
undertakings and investments:

Name

Freesat (UK) Limited

Digital 3&4 Limited
YouView TV Limited
Noho Film and Television Limited

Independent Television News Limited
Mammoth Screen Limited

ISAN UK Limited
STV Group plc1

1 

Incorporated and registered in Scotland.

Interest in 
ordinary 
share capital 
2012
%

Interest in 
ordinary 
share capital 
2011
%

Note

a

a
a
a

b
b

b
c

50.00

50.00

50.00
14.30
50.00

40.00
25.00

25.00
6.79

50.00
14.30
–

40.00
25.00

25.00
6.79

Joint venture.

a 
b  Associated undertaking. 
c  Available for sale financial asset.

Principal activity

Provision of a standard and high definition  
enabled digital satellite proposition
Operates the Channel 3 and 4 digital terrestrial 
multiplex
Internet connected television platform
Television drama and film production company
Supply of news services to broadcasters  
in the UK and elsewhere
Production of television programmes
Operates voluntary numbering system for the
identification of audiovisual works
Television broadcasting in Scotland

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Shareholder profile

Type of holder:

Insurance companies

Banks and nominee companies
Individuals

Others
Totals
Size of holding:
1 – 100
101 – 200
201 – 500
501 – 1,000
1,001 – 2,000

2,001 – 5,000
5,001 – 10,000
10,001 – 50,000
50,001 – 100,000
100,001 – 500,000
500,001 – 1,000,000
1,000,001 – 5,000,000
5,000,001 – 10,000,000
10,000,001 – 50,000,000
50,000,001 and above
Totals

Information as at 31 December 2012.

Holders
Number

8

2,239
60,253

352

9,804
8,552
16,563
10,455
8,056

5,443
1,786
1,307
172
301
118
197
34
48
16

%

Shares held
Millions

0.01

3.56
95.87

0.56
100.00

15.60
13.61
26.35
16.63
12.82

0

3,744
128

40

354,179
1,282,312
5,342,690
7,662,671
11,556,272

16,790,265
8.66
12,759,878
2.84
26,257,282
2.08
12,163,481
0.27
74,706,235
0.48
85,152,790
0.19
447,954,072
0.31
227,725,241
0.05
0.08
964,033,478
0.03 2,018,286,008

100.00

%

0

95.71
3.27

1.02
100.00

0.01
0.03
0.14
0.20
0.30

0.43
0.33
0.67
0.31
1.91
2.18
11.44
5.82
24.64
51.59
100.00

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ShareGift
ShareGift is a charity share donation scheme for 
shareholders who may wish to dispose of a small quantity of 
shares where the market value makes it uneconomic to sell 
on a commission basis. The scheme is administered by the 
Orr Mackintosh Foundation and further information can be 
obtained by contacting them:

020 7930 3737

www.sharegift.org

Share price information
The current price of ITV plc ordinary shares is available on 
the Company website at www.itvplc.com.

Unsolicited mail
The Company is legally obliged to make its register of 
members available to the public. As a consequence of 
this some shareholders might receive unsolicited mail. 
Shareholders wishing to limit the amount of such mail 
should write to the Mailing Preference Service (MPS):

FREEPOST 29 LON20771
London 
W1E 0ZT

Alternatively you can register online or request an 
application form by telephone or by email. MPS will then 
notify the bodies that support its service that you do not 
wish to receive unsolicited mail.

0845 703 4599

mps@dma.org.uk

www.mpsonline.org.uk

Registered office
The London Television Centre
Upper Ground
London 
SE1 9LT

020 7157 3000

Company registration number 4967001

Registrars and transfer office
All administrative enquiries relating to shareholdings and 
requests to receive corporate documents should, in the first 
instance, be directed to Capita Registrars, The Registry,  
34 Beckenham Road, Beckenham, BR3 4TU.

They can be contacted by telephone on 0871 664 0300 
(calls cost 10 pence per minute plus network charges) from 
the UK and +44 20 8639 3399 from outside the UK. Lines 
are open Monday to Friday 8.30 a.m. to 5.30 p.m.

Alternatively you could email them at:  
ssd@capitaregistrars.com

Shareholders who receive duplicate sets of Company 
mailings because they have multiple accounts should write 
to Capita to have the accounts amalgamated.

By logging on to www.capitashareportal.com shareholders 
can benefit from a number of online services as follows:

•	 Cast your proxy vote online;

•	 Elect to receive shareholder communication 

electronically;

•	 View your holding balance, indicative share price and 

valuation;

•	 View transactions on your holding and dividend payments 

you have received;

•	 Update your address or register a bank mandate 

instruction to have dividends paid directly to your bank 
account; and

•	 Access a wide range of shareholder information including 

downloadable forms.

You will need your investor code (IVC) which can be found on 
your share certificate(s) to register to use the Shareholder 
Portal.

Share dealing services
The Company’s shares can be traded through most banks, 
building societies and stockbrokers. Additionally, the 
Company’s Registrars offer online and telephone dealing 
for UK resident shareholders through Capita IRG Trustees 
Limited. To use this service shareholders should contact 
Capita:

Telephone: 0871 664 0364 from the UK (calls cost 10 pence 
per minute plus network charges) or 1 890 946 375 for 
Ireland lo-call and +44(0) 203 367 2686 from outside the UK. 
Lines are open Monday to Friday 8.00 a.m. to 4.30 p.m.

www.capitadeal.com

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Investor and shareholder related information can be found 
on the Company website at:

More detailed information can be found on the FSA website:

www.fsa.gov.uk/fsaregister/use

www.itvplc.com

www.fsa.gov.uk/pages/register/use/protect_yourself

Identity theft
Tips for protecting your ITV plc shares:

•	 Ensure all your certificates are kept in a safe place or hold 

your shares electronically in CREST via a nominee.

•	 Keep all correspondence from Capita in a safe place, or 

destroy correspondence by shredding.

•	

If you change address inform Capita in writing or via the 
Shareholder Portal. If you receive a letter from Capita 
regarding a change of address but have not recently 
moved please contact them immediately.

•	 Consider having your dividend paid directly into your bank. 
This will reduce the risk of the cheque being intercepted 
or lost in the post.

•	

If you change your bank account, inform Capita of the 
details of your new account. You can do this via post or 
online using the Shareholder Portal. Respond to any 
letters Capita sends you about this.

•	

If you are buying or selling shares only deal with brokers 
registered in your country of residence or the UK.

Financial calendar

Annual General Meeting
Interim Management Statement
Half year results announcement

15 May 2013
May 2013
July 2013

Unauthorised brokers (Boiler Room Scams)
Shareholders are advised to be wary of any unsolicited 
advice, offers to buy shares at a discount or offers of free 
company reports. These are typically from overseas based 
brokers who target UK shareholders offering to sell them 
what often turn out to be worthless or high risk shares in US 
or UK investments. These operations are commonly known 
as boiler rooms.

If you receive any unsolicited investment advice:

•	 Make sure you get the correct name of the person and 

organisation.

•	 Check that they are properly authorised by the FSA before 

getting involved by visiting:

www.fsa.gov.uk/pages/register

•	 Report the matter to the FSA either by calling their 

Consumer Helpline 0845 606 1234 or by completing an 
online form at:

www.fsa.gov.uk/pages/doing/regulated/law/alerts/form.shtml

•	

If the calls persist, hang up.

If you deal with an unauthorised firm, you will not be 
eligible to receive payment under the Financial Services 
Compensation Scheme. 

Details of any sharedealing facilities that the Company 
endorses will only be included in Company mailings. 

Keep in mind that it is very unlikely that an authorised firm 
that you have no relationship with would contact you out 
of the blue offering to buy or sell shares or offer other 
investment opportunities.

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Results
Revenue
Earnings before interest, tax and amortisation (EBITA) before 
exceptional items
Amortisation of intangible assets
Impairment of intangible assets
Share of losses of joint ventures and associated undertakings

Investment income
Exceptional items
Profit/(loss) before interest and tax
Net financing costs
Profit/(loss) before tax
Taxation (charge)/credit
Profit/(loss) after tax
Non-controlling interests
Profit/(loss) for the financial year
Basic earnings/(loss) per share
Adjusted earnings per share
Dividend per share
Special dividend per share

Consolidated statement of financial position
Share capital
Reserves
Total equity attributable to equity shareholders of the  
parent company
Non-controlling interests
Net assets
Represented by:
Property, plant and equipment and intangible assets
Investments
Distribution rights
Inventory
Trade and other receivables (including assets held for sale and 
derivative financial instruments)
Deferred tax asset
Total assets
Net cash/(debt)
Deferred tax liability
Other liabilities
Provisions

160

2012
£m

2011
£m

2010
£m

2009
£m

2008
£m

2,196

2,140

2,064

1,879

2,029

520
(57)
(3)
(1)

–
(12)
447
(99)
348
(80)
268
(1)
267
6.9p
9.2p
2.6p
4.0p

391
426

817
15
832

1,088
9
17
250

478
93
1,935
206
–
(1,272)
(37)
832

462
(59)
–
(2)

–
1
402
(75)
327
(79)
248
(1)
247
6.4p
7.9p
1.6p
–

389
417

806
3
809

1,101
5
11
285

475
65
1,942
45
–
(1,145)
(33)
809

408
(63)
–
(3)

–
19
361
(75)
286
(16)
270
(1)
269
6.9p
6.4p
–
–

389
272

661
2
663

1,120
5
12
284

511
73
2,005
(188)
–
(1,105)
(49)
663

202
(59)
–
(7)

–
(20)
116
(91)
25
69
94
(3)
91
2.3p
1.8p
–
–

389
(44)

345
1
346

1,191
6
16
388

565
50
2,216
(612)
–
(1,182)
(76)
346

211
(66)
(2,695)
(15)

1
(108)
(2,672)
(60)
(2,732)
178
(2,554)
(2)
(2,556)
(65.9)p
1.8p
0.675p
–

389
137

526
8
534

1,360
71
13
516

528
–
2,488
(730)
(55)
(1,085)
(84)
534

22018-04    11/12/2012    Proof TwoITV plcAnnual Report and Accounts 2012Financial StatementsGlossary

Analogue switch off – termination in 2012 of the analogue 
terrestrial television signal in the regions in which it is still broadcast. 
BBC1, BBC2, ITV, Channel 4 and Channel 5 were broadcast in 
analogue

Non-NAR revenues – non-NAR revenues includes all ITV revenues, 
both internal and external, except net advertising revenues (NAR). 
This includes inter-segment revenues from the sale of ITV Studios 
shows to the ITV Network

Broadcasters’ Audience Research Board (BARB) – organisation 
owned by broadcasters and advertisers providing data on television 
viewing statistics in UK households 

Non-spot advertising revenues – advertising revenues received 
for services other than traditional television commercials. Includes 
sponsorship and product placement revenues 

Catch up viewing – non-live viewing of recently broadcast television 
programmes, either via a recording device (often called a PVR or 
DTR) such as Sky+ or through a Video on Demand service such as ITV 
Player, BBC iPlayer, 4oD or Demand 5 

Channel 3 licences – the 15 regional licences and one national 
licence awarded to transmit Channel 3 across the UK. All are owned 
by ITV with the exception of three of the regional licences, two of 
which are owned by STV and one by UTV

Contract Rights Renewal (CRR) – the remedy agreed by Carlton 
and Granada in 2003 as a pre-condition of the merger, which 
governs the way in which ITV airtime is sold by ITV to its advertising 
customers

Free-to-Air (FTA) television – viewing of television through devices 
not requiring monthly subscriptions such as the Freeview or Freesat 
services

High Definition (HD) – channels or services broadcast in 
substantially higher resolution than standard, providing improved 
picture quality

Impact or Commercial Impact – one Commercial Impact is defined 
as one viewer watching one 30-second television commercial

ITV Family – the ITV Family of channels which includes ITV, ITV2, 
ITV3, ITV4, CITV, ITV Breakfast, CITV Breakfast and all associated +1 
and HD equivalents. Viewing figures include the whole of the ITV 
network. Revenue figures include only ITV plc operated regions 

Long form video views – video views are a measure of the total 
number of videos viewed across all platforms (such as itv.com, Virgin 
and mobile devices). A long form video is a programme that has 
been broadcast on television and is available to watch online and on 
demand in its entirety

Media sales – commission earned by ITV plc on sales of airtime on 
behalf of the non-consolidated licensees 

Net Advertising Revenues (NAR) – the amount of money received 
by a broadcaster as payment for television spot advertising net of 
any commission paid to agencies 

Network Programme Budget (NPB) – the budget spent on 
programming broadcast on the ITV channel, excluding spend on 
regional programming and ITV Breakfast

Non-consolidated licensees – the three regional channel 3 licences 
which ITV does not own. These licences are owned by STV and UTV 
and revenues received from these licences for ITV programming 
content are referred to as minority revenues

Ofcom – the regulator established to govern UK broadcasting as 
well as other areas of the media and telephony industry

Premium Rate Services (PRS) – revenue generated from votes and 
competitions run on broadcast content

Product placement – the inclusion of, or reference to, a product or 
service within a programme in return for payment or other valuable 
consideration to the programme maker or broadcaster

SDN – multiplex operator owned by ITV which operates one of 
the six digital terrestrial multiplex licences in the UK that make up 
Freeview

Share of Broadcast (SOB) – ITV’s share of UK television advertising 
revenues (NAR), a measure of market share

Share of Commercial Impacts (SOCI) – the term used to define the 
share of total UK television commercial impacts which is delivered by 
one channel or group of channels. This measure excludes viewing of 
BBC channels as they do not generate commercial impacts. Unless 
stated otherwise, SOCI figures cited throughout this report are based 
on BARB data and are based on the universe of Adults (16+)

Share of Viewing (SOV) – the share of the total viewing audience 
during a defined period gained by a programme or channel. This 
measure includes viewing of BBC channels. Unless stated otherwise, 
SOV figures cited throughout this report are based on BARB data 
and are based on the universe of Individuals

Sub-demographics – subsets of individuals used for measuring 
particular audience types. For example, men, women, 16 to 34 year 
olds and housewives

Total Value exploitation – approach to commissioning and brand 
exploitation adopted by ITV which intends to maximise the lifetime 
revenues from our strongest brands 

Video on Demand (VOD) – the ability to deliver video content to a 
customer’s television set, computer or device when the customer 
requests it 

YouView – a joint venture (with the BBC, Channel 4, Channel 5, 
British Telecom, TalkTalk, and Arqiva) to operate and promote a 
hybrid TV platform combining Freeview channels with catch up and 
on demand services.

This Annual Report is printed by an FSC® (Forest Stewardship 
Council), certified printer using vegetable based inks. 

This report has been printed on Novatech matt, a white coated 
paper and board using 100% EFC pulp.

22018-04    11/12/2012    Proof TwoI

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ITV plc
The London Television Centre
Upper Ground
London
SE1 9LT

www.itv.com
Investors:
www.itvplc.com

22018-04    11/12/2012    Proof Two