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JD Sports Fashion

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FY2021 Annual Report · JD Sports Fashion
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ANNUAL REPORT AND ACCOUNTS

CONTENTS

HIGHLIGHTS
OUR BRANDS

OVERVIEW
2 
6 
30  WHERE WE ARE
36 

 EXECUTIVE CHAIRMAN’S STATEMENT

PRINCIPAL RISKS

STRATEGIC REPORT
44  BUSINESS MODEL
46  OUR STRATEGY
51 
79  BUSINESS REVIEW
83  FINANCIAL REVIEW
88  PROPERTY AND STORES REVIEW
96  CORPORATE AND SOCIAL 

RESPONSIBILITY
140  THE JD FOUNDATION
154  SECTION 172 STATEMENT

GOVERNANCE
160  THE BOARD
162  DIRECTORS’ REPORT
168 
176  AUDIT COMMITTEE REPORT
179 

 CORPORATE GOVERNANCE REPORT

 DIRECTORS’ REMUNERATION REPORT

FINANCIAL STATEMENTS
210  STATEMENT OF DIRECTORS’ 

RESPONSIBILITIES
 INDEPENDENT AUDITOR’S REPORT

212 
226   CONSOLIDATED INCOME STATEMENT
226   CONSOLIDATED STATEMENT OF 
COMPREHENSIVE INCOME
 CONSOLIDATED STATEMENT OF 
FINANCIAL POSITION

227 

228   CONSOLIDATED STATEMENT OF 

CHANGES IN EQUITY

229   CONSOLIDATED STATEMENT OF 

CASH FLOWS

230   NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS

313  COMPANY BALANCE SHEET
314 

 COMPANY STATEMENT OF CHANGES 
IN EQUITY
 NOTES TO THE COMPANY FINANCIAL 
STATEMENTS

314 

GROUP INFORMATION
326  FINANCIAL CALENDAR
327  SHAREHOLDER INFORMATION
328  FIVE YEAR RECORD
329   ALTERNATIVE PERFORMANCE 

MEASURES

 
 
NEW STORE IN

NY
c

HIGHLIGHTS

REVENUE

 £6,167.3m
£6,110.8m
£4,717.8 m
£3,161.4m
£2,378.7m

2021

2020

2019

2018

2017

TOTAL DIVIDEND PAYABLE PER ORDINARY SHARE

 1.44p
0.28P** 
1.71p 
1.63p
1.55p

2021

2020

2019

2018

2017

PROFIT BEFORE TAX AND EXCEPTIONAL ITEMS*

PROFIT BEFORE TAX

 £421.3m
£438.8M 
£355.2m
£307.4m
£244.8m

2021

2020

2019

2018

2017

 £324.0m
£348.5M
£339.9m
£294.5m
£238.4m

2021

2020

2019

2018

2017

BASIC EARNINGS PER ORDINARY SHARE

ADJUSTED BASIC EARNINGS PER ORDINARY SHARE*

 23.05p
25.29P 
26.90p 
23.83p
18.38p

2021

2020

2019

2018

2017

NET ASSETS

 £1,496.4m
£1,289.2M 
£1,076.8m
£834.3m
£578.8m

2021

2020

2019

2018

2017

2

 32.19p
34.26P 
28.44p
25.15p
19.04p

2021

2020

2019

2018

2017

NET CASH*

 £795.4m
£429.9M
£125.2m
£309.7m
£213.6m

2021

2020

2019

2018

2017

*ThroughouttheAnnualReport‘*’indicatesthefirstinstanceofatermdefinedandisexplainedintheAlternativePerformanceMeasuresonpage329.
ExceptionalitemsaredisclosedinNote4ofthefinancialstatements.

**FinaldividendwithheldascashwaspreservedduetoCOVID-19outbreak.

GROUP REVENUE BY  
GEOGRAPHICAL MARKET

UK

41%

EUROPE

26%

US

29%

REST OF THE 
WORLD

4%

RETAIL

57%

MULTI CHANNEL

WHOLESALE

40%

3%

GROUP REVENUE BY  
CHANNEL

3

 
TIMELINE

1981

2012

1989

JD Sports began 
with its first store 
in Bury, Greater 
Manchester.

JD Sports opened 
its first store on 
Oxford Street, 
London.

1996

JD Sports Fashion 
Plc was listed on 
the London Stock 
Exchange.

2005

57.5% of JD Sports 
Fashion Plc was 
bought by the 
Pentland Group.

2011

The JD Group acquired 
Sprinter, a leading 
Spanish sports retailer, 
specialising in footwear, 
apparel and equipment; 
the Group’s first entry 
into Spain.

The JD Group expanded 
into the Outdoor market 
with Blacks and Millets 
joining the Group.

2010

2009

JD Sports Fashion Plc acquired 
Chausport, a French sports 
retailer; the Group’s first 
international presence and entry 
into Europe.

JD Sports opened 
its first JD store in 
Lille, France; our 
first store in Europe.

2016

The JD Group launched its first 
JD Sports store in Malaysia; the 
Group’s first entry into Asia Pacific. 
4
JD now has stores in Australia, 
Singapore and Thailand.

The JD Group also opened its 
first gym as part of JD Gyms; an 
affordable yet stylish gym concept.

2021

The JD Group now has over 
2,600 stores in 20 territories, 
including over 850 JD stores, as 
we continue to expand.

2017

The JD Group acquired 
Go Outdoors, the UK’s 
‘destination’ for everything 
outdoors.

The JD Group acquired 
Hot-T, a South Korean 
retailer of sports branded 
footwear.

The JD Group acquired Shoe Palace, 
a retailer of branded sports footwear 
and apparel based on the West 
Coast of the U.S. On acquisition, 
Shoe Palace had 167 stores, most of 
which are in California, with a strong 
connection with Hispanic and Latino 
communities.

2018

The JD Group acquired Finish 
Line in the United States, a 
sports fashion retailer with 
a store presence across 44 
states. JD Sports opened its 
first 5 JD stores in the USA: 
Chicago, Houston, Columbus, 
Washington and Indianapolis.

2019

The JD Group was 
promoted to the 
FTSE100 list of largest 
businesses in the UK.

2020

JD opened its 
first store in 
Times Square, 
New York, USA; 
JD’s first flagship 
in the U.S.

4
4

5
5

OUR
BRANDS

6

WHO WE ARE

JD is a sports fashion, multichannel 
retailer of branded sports and casual wear, 
combining globally recognised brands 
such as Nike, adidas, Puma and The North 
Face, with strong private labels such as 
Pink Soda and Supply & Demand to provide 
an elevated consumer experience. JD is 
an industry leading retail business which 
combines the best of physical and digital 
retail to give a compelling consumer 
proposition which enables its customers 
to shop seamlessly across all channels. JD 
now has over 850 stores in 19 territories 
worldwide with the first store in New 
Zealand expected to open later in the year.

STORES

853  
19  

TERRITORIES ACROSS  
THE GLOBE

8

ESTABLISHED IN 1981 WITH A SINGLE 
STORE IN THE NORTH WEST OF ENGLAND, 
JD SPORTS FASHION PLC IS A LEADING 
INTERNATIONAL MULTICHANNEL 
RETAILER OF SPORTS, FASHION AND 
OUTDOOR BRANDS.

8

9
9

33  

STORES

Established in 2000, Size? specialises in 
supplying the finest products from the best 
brands in footwear, apparel and accessories. 
Initially set up to trial edgier product 
collections before introducing them to the 
mass market through the JD fascia, the 
Size? offer has since grown to include its 
own roster of highly sought-after worldwide 
exclusive product releases. Outside of the 
UK and Republic of Ireland, Size? has stores 
in Belgium, Denmark, France, Germany, Italy, 
the Netherlands and Spain. Size? is planning 
to open its first store in North America later 
in the year with a store in Toronto, Canada.

Footpatrol is famous for supplying the 
sneaker fraternity with the most desirable 
footwear, apparel and accessories 
specialising in new and classic sneakers, 
limited editions, Japanese exclusives and 
rare deadstock. The original Footpatrol 
store is based in the heart of Soho on 
Berwick Street which is complemented 
with a second store on the fashionable 
Rue de Temple in Paris. Footpatrol also has 
dedicated local language sites for seven 
other countries including the Netherlands 
and Germany.

2  

STORES

10
10

11
11

Chausport operates throughout France 
retailing leading international footwear 
brands such as adidas, Nike and Timberland 
to a more family focused customer through 
a network of 66 stores and a trading 
website. 

66  

STORES

Sprinter is one of the leading sports 
retailers in Spain selling footwear, apparel, 
accessories and equipment for a wide range 
of sports as well as lifestyle casual wear 
and childrenswear. Their offer includes both 
international sports brands and successful 
private labels. 

163  

STORES

12

13

Sport Zone is a well-established and 
leading multibranded sports retailer in 
Portugal offering a wide apparel, footwear, 
accessories and equipment range across 
multiple sports. 

107  

STORES

Sports Unlimited Retail operates in the 
Netherlands under the Perry Sport and 
Aktiesport fascias. Aktiesport is the largest 
sports retail business in the Netherlands 
with a sharp focus on selling football and 
lifestyle goods from various brands such as 
Nike, adidas, Under Armour and FILA. Perry 
Sport is a sports and adventure retailer with 
a focus on functional sports, sports lifestyle 
and adventure simultaneously.

95  

STORES

14

15

Finish Line is one of the largest retailers of 
premium, multibranded athletic footwear, 
apparel and accessories in the United States. 
Finish Line trades from over 460 branded 
retail stores in more than 40 US states and 
Puerto Rico and is also the exclusive partner 

of athletic shoes for Macy’s. 464  

STORES

167  

STORES

Shoe Palace is a retailer of branded sports 
footwear and apparel located on the West 
Coast of the United States. Shoe Palace 
currently has 167 stores, the vast majority 
of which trade under the Shoe Palace 
banner. More than half of the stores are 
located in California, although there is also 
an established retail presence in Texas, 
Nevada, Arizona, Florida, Colorado, New 
Mexico and Hawaii, with the store network 
supported by a developing e-commerce 
platform. Shoe Palace prides itself on its 
consumer connection with Hispanic and 
Latino communities and its strong social 
media presence.

16

17

Livestock is renowned in Canada for being 
the premier destination in the country 
for limited release and classic sneakers. 
Accompanied by a premium apparel 
offering, Livestock has four stores and a 
website trading as www.deadstock.ca. This 
business will provide the platform for the 

development of JD Group fascias in Canada. 4  

STORES

JD Gyms offers seriously stylish, seriously 
affordable, award winning facilities 
across 38 prime locations and plays host 
to a bespoke mix of industry leading 
fitness equipment and an exciting range 
of fitness classes. The 38 sites include 
seven sites which previously operated 
as Xercise4Less. A further 32 gyms 
were still branded as Xercise4Less at 
the year-end although 12 of these have 
subsequently been converted to JD.

38 

LOCATIONS

18

19

Tessuti is a leading retailer of high fashion, 
aspirational brands catering to both men 
and women. Tessuti offers its consumers 
a unique shopping experience through 
its website and concept stores and is 
a consumer destination for luxury and 
desirable high fashion items, ranging from 
footwear and accessories to apparel. Tessuti 
stocks brands such as Hugo Boss, Polo 
Ralph Lauren, Parajumpers and Stone Island.

39  

STORES

Scotts retails fashion and sport led brands 
with authority to older, more affluent male 
consumers largely beyond school age, 
stocking brands such as Lacoste, Fred Perry, 

Pretty Green and Paul & Shark. 20  

2  

STORES
STORES

20

21

Mainline Menswear is an online niche retailer 
of premium branded men’s apparel and 
footwear, stocking brands such as Armani, 
Hugo Boss and Ralph Lauren.

Blacks is a long established retailer of 
specialist outdoor apparel, footwear and 
equipment. Blacks primarily stock more 
technical products from premium brands 
such as Berghaus and The North Face 
helping outdoor participants, from weekend 
family users to more avid explorers, reach 

their goals, no matter how high. 57  

STORES

22

23

Millets supply a more casual outdoor 
customer who seeks value for money, 
providing for a wide range of recreational 
activities with an emphasis on exclusive 
brands, such as Peter Storm and Eurohike.

93  

STORES

66  

STORES

Go Outdoors (‘GO’) focuses on innovation 
and authenticity whilst never losing sight 
of the consumer expectation for value. 
GO helps people to step into the outdoors 
whether it’s to go walking, camping, cycling 
or fishing. From unique product areas to 
strong exclusive brands such as Hi-Gear, 
North Ridge and Freedom Trail, GO is 
constantly looking for fresh ideas to keep 
things fun. A number of GO stores also now 
benefit from specialist sections for fishing 
and equestrian leveraging off the specialist 
knowledge and reputation at Fishing 
Republic and Naylors respectively.

24

25

Tiso is Scotland’s leading adventure sports 
retailer specialising in outdoor, mountain, 
skiing and cycling. Originally founded in 
1962, their reputation for quality has been 
established over 58 years. The Tiso group 
is based in Scotland but includes the iconic 
George Fisher store in the English Lake 
District.

13  

STORES

Fishing Republic aims to supply the best 
choice and value in UK angling. Trading from 
three stores and a number of concessions 
within our Go Outdoors stores, Fishing 
Republic prides itself on providing expert 
advice and guidance. A vast range of 
products are available both in-store and via 
the online tackle shop covering all angling 
disciplines, from carp and coarse, to sea, fly 
and predator fishing. 

3  

STORES

26

27

Naylors has built a solid reputation for 
providing quality equestrian apparel, 
footwear, tack and horse supplies. Whether 
you are a happy hacker, a competitive 
rider, or simply love to get outdoors in the 
countryside, Naylors is your go-to store, 
for all things equestrian, country and 
pets. Naylors stock the biggest brands in 
the industry including Ariat, Horseware, 
WeatherBeeta, Barbour and Dubarry.

3  

STORES

28

29

FROM THE NORTH WEST 
OF ENGLAND TO THE 
WEST COAST OF THE US

The Group has over 2,600 stores 
across a number of retail fascias and 
is proud of the fact that it always 
provides its customers with the latest 
products from the very best brands. 

The Group embraces the latest 
online and in-store digital 
technology providing it with a 
truly multichannel, international 
platform for future growth.

2,636  

STORES

CANADA

UNITED KINGDOM

REPUBLIC OF IRELAND

BELGIUM

SPAIN

PORTUGAL

US

SWEDEN

FINLAND

DENMARK

AUSTRIA

FRANCE

THE NETHERLANDS

GERMANY

ITALY

Where we are

SOUTH KOREA

THAILAND

MALAYSIA

SINGAPORE

AUSTRALIA

30

31

JD ASIA PACIFIC

STORES

000 SQ FT

FINISH LINE (MACY’S)

69

64

291

268

2021

2020

STORES

000 SQ FT

SHOE PALACE (ii)

STORES

000 SQ FT

49

11

204

47

2021

2020

167

–

491

–

STORES

000 SQ FT

LIVESTOCK 

STORES

000 SQ FT

SPORTS FASHION FASCIAS

JD UK AND ROI

2021

2020

JD EUROPE

2021

2020

STORES

400

402

STORES

335

304

000 SQ FT

1,669

1,649

000 SQ FT

947

838

2021

2020

JD US

2021

2020

SIZE

2021

2020

33

37

48

54

SUB-TOTAL JD AND SIZE 

STORES

000 SQ FT

2021

2020

FASHION UK

2021

2020

886

818

3,159

2,856

STORES

000 SQ FT

154

153

504

494

OTHER EUROPE(i)

STORES

000 SQ FT

431

427

2,861

2,825

2021

2020

32

OTHER ASIA PACIFIC

STORES

000 SQ FT

2021

2020

–

2

FINISH LINE (OWN) 

STORES

000 SQ FT

2021

2020

–

8

1,564

1,722

000 SQ FT

281

286

464

508

STORES

290

295

2021

2020

TOTAL 

2021

2020

4

–

STORES

2,396

2,203

8

–

000 SQ FT

8,868

8,191

(i) Chausport (France), Sprinter (Spain), Sport Zone (Portugal) and Perry Sport / Aktiesport (the Netherlands).
(ii) Shoe Palace includes four stores trading as Nice Kicks.

33

OUTDOOR FASCIAS

BLACKS

2021

2020

MILLETS

2021

2020

STORES

000 SQ FT

57

57

204

204

STORES

000 SQ FT

93

97

195

203

ULTIMATE OUTDOORS

STORES

000 SQ FT

2021

2020

TISO

2021

2020

5

6

113

146

STORES

000 SQ FT

13

13

93

93

GO OUTDOORS

STORES

000 SQ FT

2021

2020

66

67

1,880

1,945

FISHING REPUBLIC

STORES

000 SQ FT

2021

2020

3

5

15

22

NAYLORS EQUESTRIAN

STORES

000 SQ FT

3

–

STORES

240

245

25

–

000 SQ FT

2,525

2,613

2021

2020

TOTAL

2021

2020

34

EXECUTIVE
CHAIRMAN’S
STATEMENT

35

EXECUTIVE CHAIRMAN’S STATEMENT

GROUP DEVELOPMENTS

INTRODUCTION
The global COVID-19 pandemic and, more 
recently, the UK’s formal exit from the 
European Union have presented a series 
of unprecedented challenges which have 
severely tested all aspects of our business 
including our multichannel capabilities, the 
robustness of our operational infrastructure 
and the resilience of our colleagues. 
However, at all times, the Group has strived 
to do the right thing for all stakeholders.

Notwithstanding these well publicised 
challenges, a number of positive themes 
have been increasingly apparent through 
the year which gives us confidence that, 
as we begin to emerge from the worst of 
the disruption, JD is at the pinnacle of the 
global sports fashion industry. We have a 
market leading multichannel proposition 
which continues to enhance its relevance 
to consumers and has the necessary agility 
to progress in an environment where the 
retailing of international brands may see 
permanent global structural change.

•  Deep consumer connection: The deep 
bond between JD and its consumers is 
one that has been nurtured over a number 
of years. Regardless of the events of the 
past year, our loyal customers expect 
to engage with us through any channel 
and be presented with an innovative and 
exciting product mix that meets their style 
aspirations. Our teams have risen to the 
challenges associated with the frequent 
shift in demand between channels resulting 
in a strong retention of sales across our 
various markets, but particularly in the UK 
and United States. We also continue to 
invest in data analytics to further enhance 
our insight of the consumer.

•  Benefit of width in the category offer: 

Apparel sales, principally casualwear and 
sportswear, performed strongly in the year 
with sales of apparel ranges representing 
more than 50% of revenues in the UK. 
Whilst we must obviously acknowledge the 
increased levels of working and exercising 

at home, it is our belief that the growth 
in casualwear and sportswear is not a 
temporary phenomenon with the culture 
of casual attire in working and social 
environments gathering momentum over a 
number of years.

•  Multichannel approach provides a 

competitive advantage: Regardless of the 
fact that stores in a number of markets 
have been closed for extended periods of 
time, we believe it is clear that we will build 
the strongest connection with consumers 
and gain competitive advantage by 
operating stores in tandem with a strong 
online offer. Stores provide a platform 
to physically showcase product, offer 
consumers the opportunity to see and try 
the product, and give us the operational 
flexibility and agility to offer an enhanced 
speed of service for online orders.

•  JD is highly regarded by the brands: 
JD has a positive relationship and is 
of increasing relevance to a significant 
number of international brands who 
recognise that we share their vision of an 
elevated marketplace and that we look 
to nurture collaborative affiliations over 
the long term. They also acknowledge 
that we actively seek to enhance the 
equity of a brand through a compelling 
and differentiated proposition in stores 
and online which gives a rich experience 
consistent with the premium nature of the 
product mix. These brands particularly 
value the fact that we have a unique 
relationship with our customer base that 
helps give immediate credibility to new 
styles and ranges.

•  Strong awareness comes from 

international momentum: The COVID-19 
pandemic is likely to be the catalyst that 
will drive further consolidation within the 
global retailing of the international sports 
brands. The Group is in a strong position 
to play a full part in this process with the 
Group’s acquisition of Finish Line in the 
United States in 2018, combined with the 
rapid progress that we have made across 
a number of other international markets, 

transforming both the awareness of the 
Group and our reputation with potential 
partners. We are already seeing positive 
consequences of this with the Group 
complementing its existing fascias in the 
United States with the acquisition of the 
Shoe Palace business, which completed in 
December 2020, and the DTLR business, 
which completed after the year end in 
March 2021. Recognising the importance 
of being able to offer sellers certainty 
on execution in future competitive 
deal processes, the Group undertook a 
successful placing shortly after the end 
of the financial year with 58.4 million 
new shares admitted to the market on 8 
February 2021, a process which has raised 
approximately £456.0 million (after costs).

Our positive outlook is reflected by the fact 
that, even with the unique circumstances of 
store closures for a substantial period of the 
year, the Group has retained substantially 
all of its record profitability from the prior 
year with a profit before tax and exceptional 
items of £421.3 million (2020: £438.8 
million). On a proforma basis under IAS 17 
‘Leases’, with rents recognised according to 
contractual terms, the headline profit before 
tax and exceptional items would have been 
£38.8 million higher at £460.1 million (2020: 
£26.8 million higher at £465.6 million).

This is a pleasing result although it 
should be recognised that transitioning 
multichannel businesses to operate 
purely online for a large part of the year 
necessitated additional costs principally 
from customer acquisition marketing and 
operating a more manual fulfilment process 
in our warehouses; a process which is even 
more challenging with strict rules on social 
distancing. Additional costs were also 
incurred in providing enhanced health and 
safety measures at all locations, including 
stores, and catering for flexible working 
arrangements for colleagues.

SIGNIFICANT M&A TRANSACTIONS

LIVESTOCK
At the beginning of the period, we 
acquired Onepointfive Ventures Limited 
in Canada which consists of four stores 
trading as Livestock and a website trading 
as Deadstock. Based in Vancouver, this 
business and its management team will 
provide the platform to develop JD group 
fascias in Canada with the first Size? store 
expected to open later in the Spring. 

XERCISE4LESS
During the year we significantly increased 
our critical mass and national presence with 
the acquisition, out of administration, of an 
initial 50 gyms which had previously traded 
as Xercise4Less for a total consideration 
of £24.2 million. We have subsequently 
returned 11 of the acquired sites back to the 
relevant landlords and currently anticipate 
retaining at least 36 of the remaining gyms 
longer term, although negotiations on new 
leases are still ongoing on a small number 
of sites. The programme of works to convert 
these gyms to the JD fascia was accelerated 
through the most recent temporary 
closure period with a total of 19 clubs now 
converted to the JD format. 

SHOE PALACE
The transaction to acquire the Shoe Palace 
business completed on 14 December 
2020. Based in San Jose, California, Shoe 
Palace was established in 1993 by the 
Mersho family and, on acquisition, had 167 
stores, the vast majority of which trade 
under the Shoe Palace banner. More than 
half of the stores are located in California, 
although there is also an established retail 
presence in Texas, Nevada, Arizona, Florida, 
Colorado, New Mexico and Hawaii, with the 
store network supported by a developing 
e-commerce platform.

The acquisition of Shoe Palace significantly 
enhances our connection with the Spanish 
speaking communities on the West Coast 
and in the Southern border states and is 
therefore an excellent complementary 
fit with our existing Finish Line and JD 
businesses whose consumer connection is 
at its strongest in the industrial states in the 
North and East of the United States.

36

37

EXECUTIVECHAIRMAN’SSTATEMENT

DTLR
On 31 January 2021, we exchanged contracts 
on the conditional acquisition of DTLR Villa 
LLC which is based in Baltimore, Maryland. 
At exchange, this business had 247 stores 
trading primarily as DTLR across 19 states. 
The transaction was subject to certain 
conditions, including those related to the 
Hart–Scott–Rodino Antitrust Improvements 
Act, with formal completion taking place on 
17 March 2021.

As with Shoe Palace, we fully recognise 
and appreciate the rich connection that 
DTLR has with the communities where its 
stores are located. Therefore, this is another 
excellent complementary fit to our existing 
businesses, strengthening our connection 
with the African American communities in 
the North and East of the United States.

SIZEER
On 11 March 2021, we exchanged contracts 
on the conditional acquisition of a 60% 
stake in Marketing Investment Group 
Spółka Akcyjna which is based in Krakow, 
Poland. At exchange, this business had 410 
stores trading as either Sizeer or 50 Style 
across nine countries in Central and Eastern 
Europe. Completion of this acquisition is 
subject to receiving clearance from the 
relevant competition authorities which is 
anticipated before the end of May 2021. 
Once completed, this acquisition will provide 
us with an infrastructure and management 
team for the future development of JD in 
Central and Eastern Europe.

UPDATE ON FOOTASYLUM
The Competition and Markets Authority 
(‘CMA’) announced in its Final Report in 
May 2020 that it had decided to prohibit 
the merger with Footasylum and that, 
consequently, it required the Group to 
fully divest its investment. This decision 
was subsequently quashed on appeal in 
November 2020 by the Competition Appeal 
Tribunal (‘CAT’) who determined that the 
case should be passed back to the CMA for 
full reconsideration. Subsequently, the CMA 
asked both the CAT and the Court of Appeal 
for leave to appeal the CAT’s decision 
but, on each occasion, this was refused. 
Accordingly, the merger with Footasylum 
will now be re-examined by the CMA; a 
process expected to take several months.

The continuation of the temporary store 
closures into the new financial year together 
with the reduction in the support available 
for local authority rates have inevitably 
had a negative impact on the expectations 
for the performance of Footasylum in the 
year to 29 January 2022. Furthermore, 
there is inevitably considerable uncertainty 
as to whether levels of footfall into the 
Footasylum stores, which attract an older 
demographic than JD, will recover to historic 
levels which could adversely impact the 
longer term viability of certain stores. As a 
consequence, the financial projections no 
longer support the carrying value of the 
fascia name and goodwill which arose on 
the acquisition with a charge of £55.6 million 
recognised in relation to the impairment of 
these assets.

In the meantime, whilst the results of 
Footasylum continue to be consolidated 
within the Group’s financial statements, we 
continue to observe the CMA’s ongoing 
enforcement undertakings which oblige 
us to operate the Footasylum business 
separately from the rest of the Group.

COVID-19 LEASE NEGOTIATIONS
It has been well publicised that we have 
withheld the payment of some rents across 
our global retail estate this year where 
we have been forced to close stores as a 
result of the pandemic. We have worked 
tirelessly with our landlord partners in all 
markets to find solutions to support the 
business through these closure periods. We 
have now reached agreement in the vast 
majority of cases and continue to engage 
with the small number of those landlords 
who, to date, have not been prepared to 
share any of the financial burden during this 
challenging time when our stores have not 
been trading.

GOVERNMENT SUPPORT
The Group acknowledges the various public 
sector initiatives which were put in place 
in a number of territories where it operates 
to provide support to businesses on 
taxation, including those related to property 
occupation, and the costs of employment. 
This support included the furlough scheme, 
and its equivalents in other countries, 
which achieved their objectives of 
conserving jobs as, without this support, 
it is likely we would have had to make 
tens of thousands of our colleagues, 
particularly those who work in stores, 
redundant. To help minimise the financial 
impact on affected colleagues, the Group 
has voluntarily enhanced the furlough 
payments in the UK for those colleagues 
paid above the £2,500 monthly cap.

During the year, the Group was granted 
a £300 million facility under the UK 
Government’s Covid Corporate Financing 
Facility Scheme. The Group did not access 
this facility at any time with the scheme 
closing on 22 March 2021.

SUPPLY CHAIN DEVELOPMENTS AND 
BREXIT
We successfully kept our warehouses 
running throughout the pandemic by 
adopting new operating procedures and 
investing in the necessary modifications 
which ensured the safety of our colleagues 
whilst on site. However, given that 
sales through online channels will, in all 
probability, remain at an elevated level and 
that our warehouses may need to operate 
with social distancing restrictions for the 
foreseeable future, we have concluded that 
we require additional warehousing capacity 
in the UK which can be dedicated to the 
fulfilment of online orders. In this regard, 
we have signed a Letter of Intent with 
Clipper Logistics Plc for Clipper to provide 
a range of logistics operations, including 
warehousing and e-fulfilment. These new 
services are planned to commence later in 
the year. At this point, our warehouse at 
Kingsway will largely focus on the supply 
of product for physical stores which better 
suits the current automation equipment at 
the site.

Further, the terms of the UK’s trading 
agreement with the European Union 
mean that we no longer enjoy ‘tariff 
free’ frictionless trading with our former 
European partners. As a consequence, 
we are now incurring some duties and 
disruption from Customs checks on the 
transfer of goods from the UK into EU 
countries. We have been able to reduce 
our exposure to the adverse consequences 
of Brexit by opening an 80,000 sqft 
warehouse in Belgium in Autumn 2020 
which is fulfilling a large proportion of 
our core ranges and fastest moving lines 
required for stores in Mainland Europe. This 
site is functioning very well but it does not 
provide a solution for either online orders or 
product destined for the Republic of Ireland. 
In this regard, we are currently fitting out a 
65,000 sqft warehouse near Dublin which 
will become operational in the second half 
of this year. We also continue to review 
opportunities for a larger permanent facility 
in Europe which can process substantially 
all of the volume required for stores and 
online orders in Mainland Europe although 
it will likely be Autumn 2022 before an 
enlarged facility would be available for use. 

38

39

EXECUTIVECHAIRMAN’SSTATEMENT

PEOPLE
We are indebted to all of our teams in our 
different territories for their determination 
and resilience in dealing with the potentially 
life changing challenges of the past year 
and we fully acknowledge the contribution 
that our colleagues made in delivering this 
excellent result. We particularly recognise 
the efforts of our colleagues who work in 
our logistics and retail operations whose 
roles do not lend themselves to working 
from home and who have perhaps had to 
deal with the greatest amount of change 
in their roles. Whilst there may be some 
cause for optimism at this time, we are not 
complacent about the ongoing threat to 
health from COVID-19 and I want to assure 
all our colleagues that their safety, and that 
of our consumers, has been and will always 
be our number one priority.

In a rapidly changing global environment, 
our colleagues will have both challenges 
and opportunities in the future. It is vital 
therefore that we continue to attract the 
best talent for our business. In this regard, 
we are delighted to be part of the UK 
Government’s ‘Kickstart Scheme’ and will be 
providing national work placements across 
our Retail Stores, Distribution Centre and 
Head Office throughout the year for 16–24 
year olds on Universal Credit who have 
been impacted by the negative effects of 
the pandemic on the employment market. 
As retailers of the latest and most exclusive 
sports fashion and outdoor clothing, 
footwear and equipment we offer many 
different career opportunities for young 
people who want to develop in a fast-paced 
and exciting company and Kickstart is the 
perfect way for them to get a flavour of our 
operations whilst being fully supported to 
gain the essential skills that they will need in 
the future.

The Board welcomes the initiative and focus 
of the Parker Review and will engage with 
the Parker Review as appropriate, just as it 
did with the Alexander-Hampton Review in 
recent years. The Board strives to build a 
diverse and inclusive team and to promote 
a diverse and inclusive culture throughout 
the business. The success of the Group is in 
its ability to speak to and identify with its 
consumers and, as such, it is crucial that the 

40

employees of the Group, at all levels, reflect 
the diverse nature of our consumers and 
of our communities. It is the Board’s strong 
belief that if all colleagues of the Group feel 
supported and respected and are inspired 
to grow and develop as individuals then this 
will ultimately serve our business better and 
promote the long term success of the Group.

The Group is absolutely committed to 
promoting policies which ensure that 
colleagues and customers are treated 
equally regardless of ethnicity, social origin, 
gender, sexual orientation, disability or age. 
Following the tragic death of George Floyd 
in the United States, we worked with our 
teams around the world and with both the 
JD Foundation and the Finish Line Youth 
Foundation to ensure that, across the Group, 
we play an integral part in what is hopefully 
a united global approach to eradicate not 
just racism but all forms of discrimination 
from society.

We have launched our Inclusivity Campaign 
which will support our promise to educate 
and train our colleagues, with a focus on 
key topics such as Equality, Diversity, Biases 
and Cultural Intelligence. Alongside the 
introduction of our Diversity & Inclusion 
forums for our colleagues, we are committed 
to engage, learn and promote dialogue 
around potentially sensitive subjects in order 
to improve understanding and awareness 
throughout the business.

ENVIRONMENTAL, SOCIAL AND 
GOVERNANCE UPDATE
Prior to the Group’s entry into the FTSE 100, 
the Group founded a formal Environmental, 
Social and Governance (‘ESG’) Committee to 
drive a step-change in the transparency and 
performance comparison on ESG matters 
within the Group. The ESG Committee 
determines ESG-related strategy, risk 
assessment and the monitoring of ESG 
performance across the Group’s respective 
fascias and territories. The ESG Committee 
is also responsible for the assessment and 
publication of our ESG-related principal risks 
and the communication of our strategy to 
colleagues, customers and investors.

Whilst our physical stores have seen 
significant interruption during the year, 
our desire to continue making progress is 

undiminished with the ESG section within 
this Annual Report detailing our further 
achievements in the year and our objectives 
for future years. A key tool within the 
communication process is our corporate 
website which has been re-purposed over 
the last two years to provide detailed 
explanations and case studies highlighting 
our progress on ESG matters.

Our achievements in the year include:

•  The Group achieved an ‘A-’ rating for our 
2020 Carbon Disclosure Project (‘CDP’) 
Climate Change assessment which 
outperformed our sector benchmark by 
three grades.

•  We attained a ‘B’ rating for our first 
submission within the CDPs ‘Water 
Security’ category which outperformed 
our sector benchmark by two grades.

•  The Group achieved recognition as a 

‘Committed’ supporter by the Science 
Based Targets initiative (SBTi) board in 
December 2020.

•  We launched our ‘#IAmSustainable’ 
learning programme, with the aim of 
helping our colleagues become better 
protectors of the planet, whilst also 
achieving valuable skills accreditation.

•  The Group achieved an independently 
audited ‘zero to landfill’ accreditation 
for our largest directly operated site 
(Kingsway Distribution Centre).

•  The Group has reduced its use of virgin 

polyester in its private label manufacturing 
whilst increasing the use of responsibly 
sourced cotton.

•   In October 2020, the JD Foundation 
(our primary vehicle for social and 
community support) announced a two-
year partnership with Blueprint For All 
(formerly known as the Stephen Lawrence 
Charitable Trust) as part of our Diversity 
and Inclusion programme.

CURRENT TRADING AND OUTLOOK
After a difficult start to the year with a 
further period of store closures in a number 
of markets and the operational disruption 
from Brexit, it is pleasing to report that 
stores in our domestic market have now 
started to re-open. We are absolutely 
confident that JD’s premium multi-brand 
proposition retains its consumer appeal and 
we look forward to welcoming customers 
back into stores in our remaining markets in 
due course. We are encouraged with trading 
to date in the new year with levels of sales 
retention in those markets which have 
experienced closures running slightly ahead 
of those in Spring 2020. 

Our recent completed acquisitions of Shoe 
Palace and DTLR in the United States 
together with the conditional acquisition 
of Sizeer in Central and Eastern Europe are 
important steps in our evolution which will 
transform our consumer connection in these 
markets and further develop our key brand 
relationships. We look forward to working 
with our new colleagues in these businesses 
to further enhance their market leading 
propositions.

Whilst we must recognise the substantial 
level of temporary store closures to date 
and ongoing, we remain confident that 
we are well placed to benefit from the 
opportunities that prevail and, at this early 
stage, our current best estimate is that the 
Group headline profit before tax for the full 
year to 29 January 2022 will be in the range 
of £475 million to £500 million.

Our next scheduled update will take place 
upon the announcement of our Interim 
Results which is scheduled for 14 September 
2021.

Peter Cowgill 
Executive Chairman 
13 April 2021

41

STRATEGIC 
REPORT

42

43

BUSINESS MODEL

TERRITORIES

20 
2,636 

STORES

54,385 
 COLLEAGUES

KEY INPUTS

INTERNATIONAL 
BRANDS

OWN BRANDS

SUPPLY CHAIN

TECHNOLOGY 
AND IT 
INFRASTRUCTURE

THIRD PARTY 
LOGISTICS

The Group’s principal JD fascia is 
widely recognised as the leading 
retailer of branded and own 
brand sports fashion apparel and 
footwear in the UK and Ireland. 
Increasingly, the JD fascia is 
attracting a similar reputation 
internationally.

KEY COMMERCIAL ACTIVITIES

REVENUE CHANNELS

RETAIL

MERCHANDISING

BUYING

MARKETING

MULTICHANNEL

PROPERTY DISTRIBUTION

STORES

INSTORE  
DEVICES

APPS

DESKTOP, 
TABLET AND 
MOBILE 
OPTIMISED 
WEBSITES

• Providing customers with exclusive ranges from the best brands in sports fashion and outdoor.
• Market leading online and in-store technology.
• World class standards.

STORE COLLECTION  
OR HOME DELIVERY

44

45

OUR STRATEGY

GLOBAL EXPANSION
The Group’s principal JD fascia has been 
widely recognised for a number of years as 
the leading retailer of branded and private 
label sports fashion apparel and footwear 
in the UK and Ireland. Increasingly, the 
JD fascia is attracting a similar reputation 
internationally where we now have more 
than 850 stores across 19 countries with JD 
Group fascias scheduled to open in Canada 
and New Zealand later in 2021. 

EUROPE
Our previously stated ambition of 
opening one store on average per week 
across Europe was impacted by the 
COVID-19 outbreak but, despite this, 
JD has achieved further expansion this 
year with a net increase of 31 stores 
across its existing territories. We would 
anticipate regaining our previous 
development momentum in 2021.

NORTH AMERICA
The development of JD in the United States 
has also continued to gain momentum 
with a further 37 stores converted from 
Finish Line to JD in the year complemented 
by the opening of the JD Times Square 
flagship store in the second half of the year. 
Notwithstanding the operational restrictions 
caused by COVID-19, it remains our intention 
to convert a further 50 stores to JD in the 
year to January 2022.

Further afield, the acquisition of Onepointfive 
Ventures Limited in Canada will provide 
the platform to develop JD Group fascias 
in Canada where we anticipate opening our 
first store in the second half of 2021.

46

ASIA PACIFIC
There has been further expansion in 
Australia with an additional six stores 
opening in the year.

Extending the global reach of our JD fascia 
is viewed positively by the international 
brands, both existing and new, and we look 
to leverage that positive regard for our 
proposition by negotiating enhanced access 
to new and often exclusive products, further 
increasing the differentiation in our offer. 

Further details are provided in the Property 
and Stores Review on page 88.

MARKET POSITION
We ensure that the JD retail fascia retains 
its dynamic appeal and forges a deep 
connection with its consumers through the 
continual investment in our physical store 
portfolio, digital platforms and creative 
marketing. We continually look to further 
elevate the market position of the JD 
fascia and enhance the experience for the 
customer through the constant nurturing 
of global branded supplier relationships, 
existing and new, which we can develop 
and exploit to ensure our overall product 
range remains both authentic and uniquely 
appealing with our stores being highly 
differentiated destinations. 

Our core business strength is branded sports 
fashion and outdoor retail presented in an 
omnichannel environment. Where we use 
private labels, we will seek to present them 
as complementary to third party brands 
giving us additional options in ranging 
and price architecture. We seek to build 
very strong market positions and we look 
to maintain these through a continuous 
and intensely analytical approach to 
understanding business performance. 
We update our brand line up regularly, 
endeavouring to be the partner of choice to 
as many brands as possible with as much 
exclusive product as possible. The Board 
considers that continuing supply from Nike 
and adidas, being the main suppliers of third 
party branded sporting products, to the 
Group’s core sports fashion retail operation 
is essential to the business of the Group.

We look to protect profitability by 
maintaining a rigorous analytical approach 
to managing product rate of sale and 
minimising markdown. Whilst we will 
promote product where appropriate, we aim 
to avoid short-term reactive discounting 
unnecessarily when our proposition is well 
differentiated.

STORE PORTFOLIO
We are engaged in omnichannel retail with 
the retail estate being essential to brand 
and product awareness, the customers’ 
overall digital experience and our ability to 
provide multiple delivery points. We believe 
that the combination of a largely exclusive 
product offering, presented in a well fitted 
store with world class standards of retail 
theatre, are major drivers of footfall to our 
stores. 

Stores give a platform to showcase product, 
provide consumers with the opportunity 
to physically see and try the product, and 
give us the operational flexibility and agility 
to offer an enhanced speed of service for 
online orders. We will continue to invest in 
property with a focus on the international 
expansion of the JD fascia.

Considerable time and financial resources 
are invested in expanding and refurbishing 
our retail property portfolio although 
we continue to work with landlords on 
ensuring that our portfolio of leases has 
the maximum flexibility and the lowest 
committed cost possible. The movements 
in store numbers and square footage at the 
start and end of the period are documented 
in the ‘Where We Are’ section on page 32.

For further details please refer to the 
Property and Stores review on page 88.

MULTICHANNEL
The continuing international growth in 
physical store space is complemented by 
ongoing investment in our international 
multichannel capability through a 
significant multicurrency and multilanguage 
website estate. We utilise our digital 
platforms to maximise our reach and 
impact to consumers at a domestic and 
international level with consumers able to 
shop seamlessly across all channels. We 

believe this multichannel capability is a key 
differentiator for our business. 

Our digital and social media channels are 
important destinations for our customers 
with in-store digital devices (kiosk, web tills 
and iPad’s) also giving customers additional 
options to purchase in store as they enable 
access to the full product range on the 
website and the full inventory held in the 
warehouse. Our multichannel capabilities 
also now include the ‘Pick from Store’ 
option giving customers access to the full 
stock listing regardless of location.

COVID-19 IMPACT
The penetration of online sales as a 
proportion of total sales in a business varies 
depending on a number of factors including 
customer demographics, geographical 
reach, technological capability and relative 
maturity of the website. We see the greatest 
penetrations in our specialist Size? business, 
which has a significant international 
following, and Finish Line, which distributes 
product across the whole geography of 
the United States and has had ‘Pick from 
Store’ capabilities for a number of years. 
The United States is widely regarded as 
the most mature market in the world for 
online trading with our digital team at Finish 
Line highly regarded within the industry. 
As such, it is not surprising that, of all our 
global businesses, it was Finish Line and JD 
in the United States that saw the greatest 
retention rate through the temporary 
closure period in the first half with online 
revenues equivalent to approximately 
75% of the combined physical and digital 
revenues in the prior year.

In terms of our core JD fascia then online 
sales represented 50% (2020: 22%) of 
total fascia sales in the core markets of 
the UK and Republic of Ireland (excluding 
kiosk sales). During the initial closure 
period in the Spring approximately 70% of 
the combined store and online revenues 
from the prior year were retained through 
solely digital channels. This retention rate 
increased to 100% through November when 
stores in the UK were closed again. 

In Europe, online JD fascia sales 
represented 29% (2020: 15%) of total 

47

OUR STRATEGY

fascia sales. Across Europe, the average 
retention of sales through the period of the 
temporary store closures in the Spring was 
approximately 35% with a stronger retention 
in Northern Europe where online is more 
mature.

BREXIT 
The transition period ended during the 
financial year on 31 December 2020. The 
key direct and indirect risks associated 
with the range of outcomes at the end 
of this transition period along with the 
mitigating activities that have been, or will 
be implemented, by the Group are detailed 
further in the Principal Risks section on  
page 51. 

INVESTMENT IN NEW BUSINESSES
Any new business which we invest in will 
have relevance to our core strength and all 
businesses in the Group need to be capable 
of enhanced profitability in the medium 
term. For details of the acquisitions made 
in the period, please refer to Note 11. Our 
ultimate objective is to deliver long term 
sustainable earnings growth to enhance 
Total Shareholder Returns (‘TSR’) through 
share price performance and dividends, 
whilst retaining our financial capability to 
invest in the growth and the sustainability of 
our propositions. Recent TSR performance is 
shown in the graph within the Remuneration 
Report on page 202.

INFRASTRUCTURE AND RESOURCES
Details of the significant investments we 
continue to make in logistics are included in 
the Executive Chairman’s Statement on page 
39, the Working Capital and Cash section 
of the Financial Review on page 84 and the 
Principal Risks section on page 51.

52 week period 
ended 30 
January 2021 

52weekperiod
ended1
February2020

£m

£m



Numberofitems
processedby:
Kingsway
DistributionCentre
BelgianDistribution
Centre 
Middlewich
DistributionCentre

82.7

 3.9 

9.6

94.8

–

9.0

ENVIRONMENTAL, SOCIAL AND 
GOVERNANCE (ESG) STRATEGY
Subsequent to the Group’s FTSE 100 
entry, we have made further commitments 
to improve our sustainability and 
environmental performance by establishing 
an ESG Committee. The Committee 
determines our future ESG strategy 
and monitors adherence to our existing 
documented Sustainability and ESG 
standard. Progress and updates from the 
ESG committee are communicated to the 
Board at scheduled Group board meetings 
by our Chief Financial Officer. 

This allows our ESG plans and strategy to 
be reviewed and scrutinised by a wider 
audience of Directors, the majority of 
whom hold multiple Non-Executive Director 
positions with other organisations, thus 
allowing our Chief Financial Officer and 
ESG Committee access to wider experience, 
feedback and comparative environmental 
performance information.

Supply chain

Own-brand sourcing and 
Quality Assurance

ESG 
Committee

GROUP
BOARD

Legal and 
General 
Counsel

Investor 
Relations

Corporate 
governance 
and 
compliance

Regulatory / 
shareholder 
engagement

Colleague 
welfare, 
support and 
training

Financial 
planning and 
analysis

People 
Services 
(HR)

Group 
Finance

Group Procurement and 
Environment

Group wide retail and support 
operations

48

The actual and potential ESG-related risks faced by our business (including use of climate-
change scenario analysis) are provided within pages 56 to 71. 

49

 
 
 
OUR STRATEGY

FINANCIAL KEY PERFORMANCE INDICATORS

Revenue
Grossprofit%
Operatingprofit
Operatingprofit(beforeexceptionalitems)*
Profitbeforetaxandexceptionalitems
Profitbeforetax
Basicearningsperordinaryshare
Adjustedearningsperordinaryshare
Totaldividendpayableperordinaryshare
Netcashatendofperiod

On behalf of the Board

Peter Cowgill 
Executive Chairman 
13 April 2021

 2020 £m  Change %
6,110.8

0.9%

Note 

48.0% 47.0%

2021 £m 
 6,167.3






10

29

426.6
516.9
438.8
348.5

385.0
482.3
421.3
324.0
23.05p 25.29p
32.19p 34.26p
0.28p
1.44p
429.9

795.4

(9.8%)
(6.7%)
(4.0%)
(7.0%)

PRINCIPAL RISKS

ASSESSMENT OF PRINCIPAL RISKS AND 
UNCERTAINTIES
The Directors confirm that they have 
carried out a robust assessment of the 
principal risks and uncertainties facing 
the Group, including those that would 
threaten its business model, future 
performance, solvency or liquidity. The 
principal risk areas remain the same as 
reported last year albeit impacted by the 
additional complexities of the COVID-19 
pandemic and the end of the Brexit 
transition period. These principal risks are 
described below along with explanations 
of how they are managed / mitigated.

SUPPLY CHAIN RISKS
As with other retailers and distributors 
into retail businesses, the Group’s core 
retail business is highly seasonal and the 
most important trading period in terms 
of sales, profitability and cash flow in its 
Sports Fashion fascias continues to be the 
Christmas season. Lower than expected 
performance in this period may have an 
adverse impact on results for the full year 
and may result in excess inventories that are 
difficult to liquidate. 

The Group seeks to manage this risk by 
monitoring the stock levels and managing 
the peaks in demand constantly with regular 
sales reforecasting. As the Group continues 
to grow and expand, the seasonal peak at 
Christmas becomes further exaggerated 
necessitating even greater flexibility in 
the Group’s warehouse and distribution 
network. Consequently, the risk to store 
replenishment and multichannel fulfilment 
from both equipment and system failure, 
together with the inherent risk of having all 
the stock in one location increases.

BREXIT 
Colleagues were selected from each area 
of the business to collectively work with 
external advisors and prepare for the 
possible changes that could be required 
as a result of the various different Brexit 
scenarios. Ultimately, the UK Government 
reached an agreement with the European 
Union shortly before the end of the 

transition period which left very little time 
to prepare for the actual new operating 
agreements. Indeed, some important 
guidance was only released on the night 
of the exit from the transition agreement 
itself. However, our detailed planning meant 
that we were well prepared in terms of the 
new documentation that may be required 
although there is still some disruption 
from Customs checks on the transfer of 
goods from the UK into the EU. Further, 
the terms of the UK’s trading agreement 
with the European Union mean that we 
have also lost ‘tariff free’ trading with our 
former European partners. We have a clear 
plan to expand our European supply chain 
operations which will mitigate against the 
disruption and duties on transferring goods 
into the European Union although this will 
likely take up to two years to implement 
fully and it will result in significant additional 
fixed cost.

COVID-19
COVID-19 has impacted our supply chain 
in 2020/21 and this is outlined throughout 
the Annual Report where relevant. Our 
global warehousing operations have been 
impacted throughout by the ongoing 
requirement to maintain strict social 
distancing. Colleague safety and wellbeing 
has been, and continues to be, our number 
one priority. We have significantly reduced 
the number of colleagues on site at any one 
time to ensure that social distancing can be 
maintained, and we will continue to make 
further modifications as necessary to our 
operations to ensure that we are operating 
safely and effectively. Further, given that our 
warehouses may need to operate with social 
distancing restrictions for the foreseeable 
future, we have concluded that we require 
additional long term warehousing capacity 
in the UK which can initially be dedicated to 
the fulfilment of online orders. In this regard, 
we have signed a Letter of Intent with 
Clipper Logistics Plc for Clipper to provide 
a range of logistics operations, including 
warehousing and e-fulfilment. The new 
services are planned to commence later in 
the year.

50

51

 
RISK AND IMPACT

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

INTELLECTUAL PROPERTY
The Group’s trademarks 
and other intellectual 
property rights are critical 
in maintaining the value 
of the Group’s private 
labels. Ensuring that the 
Group’s businesses can use 
these brands exclusively 
is critical in providing a 
point of differentiation to 
our customers and without 
this exclusivity we believe 
that footfall into the stores, 
visits to our websites and 
ultimately conversion of 
these visits into revenues 
would all be reduced.

The Group works with third party 
organisations to ensure that the 
Group’s intellectual property is 
registered in all relevant territories. 
The Group also has a well-established 
Profit Protection team which actively 
works to prevent counterfeit product 
being passed off as legitimate.

M
A
R
K
E
T
P
O
S
I
T
I
O
N

PRINCIPAL RISKS

AVAILABILITY OF CONTAINERS
Approximately 90% of the product which the Group sells is product bought from third party 
brands. These brands control the supply chain for these ranges and so the Group is only 
responsible for the supply chain on its private label ranges. As with other businesses, we have 
witnessed an increase in the cost of securing shipping containers. Where possible, we look  
to avoid short-term fluctuations in the cost of these containers by securing capacity in bulk  
in advance. 

During the COVID-19 pandemic, there has been a global shortage of equipment in the right 
ports to meet demand, resulting in supply and demand pricing from shipping lines and non-
shipment of those containers on contracted rates. We have worked with all parties to ensure 
that we minimise these costs whilst ensuring continued supply of product.

The supply chain risks and uncertainties that are specific to the Group and the markets in 
which its businesses operate are detailed further below:

RISK AND IMPACT

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

The Group seeks to ensure it is not 
overly reliant on a small number of 
athletic brands by constantly adding 
new brands to its offer and by offering 
a stable of evolving private labels.

Where possible, the Group’s retail 
fascias also work in partnership 
with the third party brands in their 
business on the design of bespoke 
product which is then exclusive to the 
Group’s fascias. 

Furthermore, the Group continues to 
actively seek additional brands which 
it can either own or license exclusively.

M
A
R
K
E
T
P
O
S
I
T
I
O
N

KEY SUPPLIERS AND 
BRANDS
The retail fascias offer a 
proposition that contains 
a mixture of third party 
and private label product. 
The Group maintains and 
is dependent on long term 
supplier relationships.

The retail fascias are 
heavily dependent on the 
products and the brands 
themselves being desirable 
to the customer if the 
revenue streams are to 
grow. Therefore, the Group 
needs all of its third party 
and private labels, including 
brands licensed exclusively 
to it, to maintain their design 
and marketing prominence 
to sustain that desirability.

The Group is also subject 
to the distribution policies 
operated by some third-
party brands both in terms 
of the fascias which can 
sell the ranges and, more 
specifically, the individual 
towns or retail centres.

52

53

 
 
PRINCIPAL RISKS

RISK AND IMPACT

UK WAREHOUSE 
OPERATIONS
A large proportion of the 
Group’s stock was previously 
held in the Group’s Kingsway 
Distribution Centre in the 
UK. Having the stock in 
one location with increased 
automation in the picking 
process has brought 
significant benefits in 
terms of capacity, universal 
product availability and 
quicker deliveries to our 
stores. However, there 
is an increased risk to 
store replenishment and 
multichannel fulfilment from 
both equipment and system 
failure, together with the 
inherent risk of having all the 
stock in one location. 

The construction of an 
extension to the Kingsway 
Distribution Centre was 
completed in the previous 
financial year including the 
installation of additional 
automation equipment. 
This enables a large part 
of the fulfilment for stores 
and online to be processed 
independently in different 
locations thereby providing 
greater flexibility and 
resilience.

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To address the inherent risk of having 
significant amounts of stock in one 
location the Group has ensured that 
the following mitigating activities are 
in place:

1 A conceptual Business Continuity 

Plan has been in place for a 

number of years. 

2 A full support contract with our 

automation equipment providers is 

in place which includes a 24/7 
presence from qualified engineers 
thereby enabling immediate attention 
to any equipment issues. The Group 
also pays for enhanced ‘hypercare’ 
support over the seasonal peak period 
from Black Friday in November to after 
Christmas.

3 The Kingsway Distribution Centre 
extension has a two-hour fire 

resistant wall between the original 
building and the extension. The 
Group’s insurers were involved at every 
stage of the project.

4 There is now a separate dedicated 
facility for the Group’s Outdoor 

businesses (excl. Tiso which will 
maintain its facility in Edinburgh). This 
facility, based in Middlewich, has a 
footprint of 353,000 sq. ft. and 
became operational, initially for the Go 
Outdoors business in late Spring 2019 
with the Blacks and Millets fascias 
transferring into this facility in the first 
quarter of 2020. The removal of 
Outdoor product which is often not of 
a size, shape and weight compatible 
with automation equipment will help 
simplify the operations at our 
Kingsway Distribution Centre.

5 We have signed a Letter of Intent 
with Clipper Logistics Plc for 
Clipper to provide a range of logistics 
operations, including warehousing and 
e-fulfilment. The new services are 
planned to commence later in the year.

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The Group has taken the following 
action to mitigate the impact of Brexit 
whilst also further reducing the risk 
of having the stock in one location 
(as identified in the UK warehouse 
operations risk):

1 An 80,000 sq. ft facility based in 
Belgium became operational in 

Autumn 2020 and now fulfils a large 
proportion of the fast moving core 
ranges for stores in Mainland Europe, 
reducing the risk to store 
replenishment in the Kingsway 
Distribution Centre.

2 The Belgium facility is not large 

enough to handle all the volumes 

required for stores in mainland Europe 
nor does it provide a solution for 
either online orders or product 
destined for the Republic of Ireland. In 
this regard we have now secured a 
65,000 sq. ft. warehouse near Dublin 
which will become operational in the 
second half of the 2021/22 financial 
year. 

3 Work is ongoing to secure a larger 

permanent facility in Europe 
which can process substantially all of 
the volume required for stores and 
online orders in mainland Europe 
although it will likely be Autumn 2022 
before an enlarged facility would 
begin to be available for use. A larger 
facility in Europe will make our future 
European logistics more streamlined 
and will ensure that the vast majority 
of the potential duties are mitigated.

EUROPEAN WAREHOUSE 
OPERATIONS
The terms of the UK’s trading 
agreement with the European 
Union mean that we have lost 
‘tariff free’ trading with our 
former European partners. As 
a consequence, we are now 
incurring some duties and 
disruption from Customs checks 
on the transfer of goods from the 
UK into the EU.

The Group previously operated 
with a highly integrated stock 
management infrastructure for 
its stores across Europe where 
the stock requirement for the 
JD stores outside of the UK was 
aggregated with that of the UK 
stores with one consolidated 
order then sent to the supplier. 
All stocks were then delivered to 
the Group’s primary Kingsway 
warehouse with different import 
processes for third party brands 
and the Group’s owned and 
licensed brands.

Third Party Brands: These orders 
are largely placed on a landed 
cost basis with the suppliers 
dealing with the import process 
and the accounting for any 
duty. Some of these goods are 
delivered direct to the Group 
from the original factory whilst 
some are routed through the 
Brands own warehouses located 
both in the UK and mainland 
Europe. The Group also often 
only receives stocks for launches 
just before the launch date.

Owned and Licensed Brands: 
These orders are largely placed 
on a ‘Free on Board’ basis with 
the Group then processing the 
necessary import documentation 
and accounting for the duties. 

The majority of the Group’s 
retail stores across Europe were 
previously supplied with stock by 
the Group’s principal Kingsway 
Distribution Centre.

 
 
 
 
The Group recognises the TCFD 
recommendation to quantify financial 
impact of strategic climate-related risks. 
Considerable time has been invested in our 
attempts to fulfil this requirement. However, 
our research into quantifying climate risks 
identified that (owing to the current lack 
of standard calculation method) there are 
large variances in the interpretations and 
estimates from the leading brands that 
have provided estimates. As TCFD becomes 
more widely adopted (or mandatory), we 
anticipate that more accurate, verifiable 
climate-related financial planning risks can 
be provided. The Group continues to discuss 
climate-related risks within our regular 
financial planning activities, primarily via the 
Group ESG committee, chaired by our Chief 
Financial Officer.

This year, the Group has commenced the 
requirements of the Task Force on Climate-
related Financial Disclosures (TCFD) within 
our reporting by mapping our ESG-related 
progress against the structures provided by 
the TCFD see page 110 for summary. 

The Group continues to use globally-
recognised independent benchmarks to 
assess our ESG performance and to help 
identify ESG-related risks. Recognition of 
the prioritisation of environmental and 
social considerations within our corporate 
strategy has been evidenced via the Carbon 
Disclosure Project (CDP) assessment of our 
Carbon Management, Water Security and 
Forests disclosures. 

Robust governance, transparency and 
accountability principles underpin our 
approach across all areas of the business. 
Understanding and assessing ESG risks 
supports our efforts to mitigate and manage 
accordingly, benefitting both the Group, and 
the local environments in which we operate. 
We have identified specific ESG ‘Risk and 
Impacts’ within the section below. For the 
2021 Annual report, we have categorised  
the ESG risks as ‘short’, ‘medium’ and  
‘long term’.

PRINCIPAL RISKS

ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) RISKS
Improving the sustainability and environmental performance of the Group has been an 
integral facet of our business plan over recent years with efforts intensifying due to both 
external pressures and our increasing global footprint. The Group continues to adhere to 
Environmental, Social and Governance (ESG) best practice by identifying and detailing 
climate-related and social impact risks.

In our 2020 Annual Report, the Group aggregated our known ESG risks, impacts and 
mitigating activities within a new ‘ESG’ risk section, a measure that received a very positive 
response from our shareholders.

ESG RISK IDENTIFICATION AND MANAGEMENT

ESG RISK IDENTIFICATION – SOURCES:

FORMAL:
• International NGOs (e.g. United Nations)
• Global inter-governmental organisations
•  National-level government/regulatory 

INFORMAL:
• Media coverage
• Customer feedback
•  Industry forum feedback (e.g. British Retail 

Consortium)

• Supplier engagement
• Independent market reports

consultations

• National government notifications
• Financial Conduct Authority updates
•  Independent benchmarks (e.g. Carbon 

Disclosure Project)

•  Global, issue-based initiatives (e.g. RE100 

– renewable energy targets

• Audit recommendations

Risk identified

Review supply 
chain compliance

Embed compliance 
model (own 
operations)

Feedback from 
ESG Committee

Identify potential 
future  
developments

Assess supply  
chain (external) 
exposure

Verification of 
financial risk

Risk presented to 
ESG Committee

Engage suppliers 
and independent 
topic experts

Impact and 
mitigation strategy 
agreed

Short term 
Medium term 
Long term

Risk 
included in 
the Annual 
Report

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PRINCIPAL RISKS

RISK AND IMPACT

ENVIRONMENTAL – CLIMATE 
CHANGE 
The 2016 Paris Agreement 
called for science based 
targets to limit global 
warming at a maximum level 
of 2°c increase. A level of 
1.5°c global warming impacts 
on natural and human 
systems and accordingly 
recommendations are in place 
for mitigation pathways to try 
and restrict global warming 
to the 1.5°c scenario.

Within the UK, the 2019 UK 
Climate Act and Carbon 
Reduction Commitment 
(including ‘Streamlined 
Energy and Carbon 
Reporting’) has already been 
implemented, and the Group 
remains fully compliant with 
its requirements.

SHORT TERM: 
We anticipate further 
legislation within the UK and 
Europe in support of the 1.5°c 
scenario planning. This may 
include but not be limited 
to net-zero emission targets 
being brought forward from 
2050, and the introduction 
of mandatory science based 
targets.

MEDIUM TERM: 
Within the UK and Europe, 
we envisage increasing 
levels of localised policy and 
regulation. Examples include 
local councils and transport 
authorities operating ‘Clean 
air zones’ and related 
emission-reduction initiatives. 
Business logistics services will 
be one of the prominent areas 
targeted by such schemes. 

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Nike Inc has a 2030 Science-Based 
Target to reduce its carbon footprint 
by 65% in owned or operated spaces 
and by 30% across their extended 
supply chain1. Nike has also set a 
target of 70% absolute reduction of 
Greenhouse Gases in owned or self-
operated facilities by end of FY25 and 
measures to decrease energy use and 
CO2e emissions 35% per kg in textile 
dyeing and finishing processes. 

adidas has committed to an annual 
absolute CO2e reduction of 3% and 
has also committed to achieving a 
30% reduction in CO2 emissions by 
2030, thus paving their way to climate 
neutrality by 20502. 

Our continued progress in identifying, 
managing, and reducing Scope 
Three emissions mitigates Group 
risk associated with operating cost 
increases relating to environmental 
legislation.

The Group continues to transition 
any non-renewable energy sites as 
soon as legacy contracts or local 
infrastructure permits. Our planned 
2021 Science Based Targets have 
made a provision for the continued 
financial and operational barriers to 
using renewable energy in certain Asia-
Pacific territories. 

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CARBON EMISSIONS
The Group has direct control of a 
limited number of non-retail sites 
but proactively manages the energy 
use and carbon emissions of our 
global retail businesses (within leased 
buildings).

The Group analyses the robustness 
of its Climate Change strategy, risk 
assessment and performance via 
the established, independent global 
benchmark of the Carbon Disclosure 
Project (CDP). 

During the financial year, the Group 
achieved an improved CDP Carbon 
Management score of ‘A-’, establishing 
the Group as a ‘leader’ with its 
approach to this essential risk category. 

The Group takes a pro-active approach 
to emission reductions, procuring 
renewable energy wherever viable. This 
commitment was further embedded 
within our strategy via the Group 
joining the RE100 in 2019. The RE100 
is a collection of the world’s largest 
companies committed to achieving 
100% renewable energy usage.

In December 2020, the Group joined 
the Science Based Target (SBT) group 
as a ‘committed’ member. The Group 
will submit our Scope One-Three SBTs 
to the SBT advisory group in 2021. 

Scope Three emissions account for 
99% of the Group’s carbon emissions, 
with ‘Purchased goods and services’ 
(our suppliers) accounting for over 
two-thirds of this value. The Group has 
worked with a sustainability specialist 
consultant to complete a screening 
exercise. This exercise identified the 
volume of Scope Three emissions by 
supplier and we will be monitoring our 
largest suppliers to ensure that they 
deliver their stated carbon reduction 
targets.

ENVIRONMENTAL – CLIMATE 
CHANGE (CONTINUED)
As a consequence of the 
US re-joining the Paris 
Agreement, we envisage that 
it will also introduce additional 
legislation for businesses, 
related to carbon emissions 
and the 1.5°c scenario.

The largest risk to the Group 
of not achieving our emission 
reduction targets is linked 
to the ability of our largest 
merchandise suppliers to 
achieve their own carbon 
reduction targets. Our 
suppliers account for over 
71% of Group’s Scope Three 
emissions targets, with Nike 
and adidas accounting for the 
largest percentage.

In the event that our 
suppliers were not on track 
to achieve their disclosed 
carbon reduction targets, 
the Group would have to 
invest in additional energy 
performance certificates 
and energy-reducing 
infrastructure in order to 
achieve both our own targets, 
and those mandated by the 
governments within our 
operating territories.

The Group is aware that a 
number of our operating 
territories (including Australia, 
South Korea and Singapore) 
are subject to high costs for 
renewable energy, owing 
to limited availability and 
regulatory complexity.

In addition to state-level 
legislation and targets, we 
anticipate that investors may 
seek to introduce additional 
climate-related targets and/
or reporting frameworks as 
part of ‘green credential’ 
verification.

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1 https://purpose.nike.com/fy20-nike-impact-report
2 https://report.adidas-group.com/2020/en/servicepages/downloads/files/annual-report-adidas-ar20.pdf

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The Group has continued to develop 
our corporate website throughout the 
period, garnering positive feedback 
from a wide range of investors. The 
implementation of Science Based 
Targets and commencement of TCFD 
reporting facilitates continued Group 
progression. Our high CDP scores 
vs. sector and international averages 
evidences that the Group has been 
independently verified as a strong ESG 
performer.

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ENVIRONMENTAL – 
BIODIVERSITY, RESOURCES 
AND WATER SECURITY

BIODIVERSITY, IMPACT ON 
HABITATS & FORESTS
Growing human demand 
for natural resources may 
negatively impact the 
biodiversity system. 

COTTON/POLYESTER – 
PRIVATE LABEL
The fashion industry depends 
on natural resources including 
cotton as well as other 
oil based fibres such as 
polyester. Making sustainable 
products can directly impact 
farmers, the use of pesticides 
and water. Using recycled 
polyester can offer many 
sustainable benefits vs virgin 
polyester. 

The Group submitted its second 
response to the ‘Forests’ CDP. The 
industries with the largest impact on 
biodiversity continue to be agriculture 
and manufacturing.

For our own footwear and accessories 
brands we supply and monitor a 
‘supplier manual’ including policies 
on modern slavery, procurement 
and global environmental footprint 
reduction. Standards to be met include 
Reach (Registration, Evaluation & 
Authorisation of Chemicals) and 
suppliers of leather manufactured 
goods must adhere to Leather Working 
Group (LWG) standards. 

During the period, the Group has 
reduced its use of virgin polyester 
and increased the use of responsibly 
sourced cotton (‘sustainable cotton’). 
Sustainable cotton ensures; i) that 
farmers are trained on methods 
of water reduction ii) farms are 
economically irrigated and iii) the 
receipt and payment of fair wages.

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PRINCIPAL RISKS

RISK AND IMPACT

ENVIRONMENTAL – CLIMATE 
CHANGE (CONTINUED)

LONG TERM:
In the event that the targets 
of the Paris Agreement are 
not being met, the Group 
anticipates the potential for 
additional supply chain and 
infrastructure costs relating to:

Merchandise
Increased costs from 
‘environmental tariffs’ levied 
on factories or territories, and 
‘passing on’ of operational 
costs incurred as part of 
potential new tariffs and laws. 

Additional taxation may 
be incurred on goods 
sourced from territories 
without renewable energy 
infrastructure.

Group operations 
Potential additional costs 
may impact the Group’s own 
infrastructure and leased 
premises as a result of 
investment in carbon-reducing 
technology.

Weather-related impact
Increases in ‘extreme’ weather 
events may lead to increases 
in insurance premiums, and 
margin reduction associated 
with an increased number in 
lost trading days. This could 
also result in disruption to 
our supply chain, impacting 
raw material supply, labour 
availability, production 
capability and distribution of 
goods.

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PRINCIPAL RISKS

RISK AND IMPACT

ENVIRONMENTAL – 
BIODIVERSITY, RESOURCES 
AND WATER SECURITY 
(CONTINUED)

SHORT TERM:
Where immediate international 
labour-related risks have 
been identified, the Group 
continues to receive guidance 
from leading non-government 
organisations (such as the 
Better Cotton Initiative) 
in order to implement 
appropriate solutions.

WATER REDUCTION
The fashion sector is the 
second largest consumer of 
the world’s water supply and 
there is an ever-growing issue 
of water scarcity.3

MEDIUM TERM: 
The Group acknowledges 
that large organisations will 
be required via legislation, or 
consumer pressure to improve 
the reporting on water usage 
and reduction measures.

LONG TERM:
We envisage that water usage 
reporting may follow the 
route of carbon reporting via 
a tiered system of primary, 
secondary and tertiary usage.

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The Group joined the Better Cotton 
Initiative (BCI) in the last quarter of 
2020. Our goal is for 80% of our cotton 
to be sourced through the programme 
by 2022, recognising the importance 
of working with a global not-for-profit 
organisation and the largest cotton 
sustainability programme in the world. 

The Group’s private label manufactured 
garments are now accredited via a 
‘Sustainability flag’ process. Over four 
million garments were categorised 
against our sustainability goals, 
featuring Gold, Silver and Bronze 
award criteria.

The Group has completed the CDP 
‘Water Security’ survey, achieving a ‘B’ 
score, outperforming the fashion and 
luxury goods sector by two grades.

Nike exceeded its target of a 20% 
reduction in freshwater use in 
textile dyeing and finishing (L/kg p/
production unit) achieving 30% in its 
most recent report4. adidas continues 
to drive water efficiency initiatives, 
achieving accumulated water savings 
of 35% per employee between 2008 
and 20205. 

We engaged with the WWF Water 
Risk Filter during the period, allowing 
the Group to assess our water risk in 
sourcing countries used for private 
label manufacturing.

3 https://www.businessinsider.com/fast-fashion-environmental-impact-pollution-emissions-waste-water-2019-10?r=US&IR=T
4 https://purpose.nike.com/fy20-nike-impact-report
5 https://report.adidas-group.com/2020/en/servicepages/downloads/files/annual-report-adidas-ar20.pdf

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The Group’s approach to plastic 
continues to encompass the three 
classic principles of ‘reduce, re-
use and recycle’. The Group’s most 
commonly used plastic bag (the JD 
‘duffle’) represents a fantastic example 
of how a design-led plastic product 
can generate continued re-use from 
customers. During the period, our JD 
fascia has trialled flexi-loop bags with 
70% recycled content. 

The Group has very few single-use 
bags remaining and continues to 
reduce or remove single-use items 
from acquisition businesses. Almost all 
customer bags used by the Group are 
>50% recycled or categorised as ‘bags 
for life’.

The Group complies with all territory 
level bag legislation. Within England, 
Wales and Scotland, 100% of proceeds 
from plastic bag sales are passed to 
The JD Foundation, supporting youth, 
mental health and social justice causes 
throughout our communities. The 
proceeds from carrier bags in Northern 
Ireland are remitted to the Northern 
Ireland Executive as required by law.

ENVIRONMENTAL – 
BIODIVERSITY, RESOURCES 
AND WATER SECURITY 
(CONTINUED)

PLASTIC
Demand for plastic reduction 
and recycling continued to 
increase during the period. 
Consumer focus on plastic 
reduced somewhat due to 
the impact of COVID-19, 
but national-level legislation 
continued to progress.

SHORT TERM:
The Group anticipates 
further taxation on single-use 
items and an increase in the 
threshold standard of bags and 
packaging termed ‘reusable’ 
and ‘recyclable’. 

MEDIUM TERM:
Whilst much of the UK and 
Europe has moved to using 
paper-based bags, the Group 
anticipates that, due to its 
impact on natural resources, 
such as water, paper bags will 
also be subject to mandatory 
minimum charges within the 
next few years, both across 
Europe and the UK.

LONG TERM:
The Group considers that the 
UK re-processing and recycling 
infrastructure is below the 
standards of mainland 
Europe and Scandinavia. This 
increases the likelihood of the 
UK government using taxes as 
its primary means to achieve 
reductions in plastic and other 
waste usage.

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RISK AND IMPACT

ENVIRONMENTAL – 
BIODIVERSITY, RESOURCES 
AND WATER SECURITY 
(CONTINUED)

ENHANCED RETAILER TAKE 
BACK
With growing focus and 
pressure on ‘circular economy’ 
enablement, there is increasing 
expectation from consumers 
on store take back schemes. 

The Group further anticipates 
additional regulatory measures 
such as ‘Extended Producer 
Responsibility’, whereby brand 
owners and manufacturers are 
required to take on additional 
responsibility for the recycling 
or disposal of end of life 
products and packaging.

SOCIAL RISKS

RISK AND IMPACT

SOCIAL – HUMAN RIGHTS, 
LABOUR STANDARDS AND 
RESPONSIBILITY

HUMAN RIGHTS & LABOUR 
STANDARDS
Respecting human rights 
within the Group and across 
our supply chain is a key 
part of running a successful 
organisation. Human rights are 
fundamental principles which 
allow individuals to lead a 
dignified and independent life, 
free from abuse and violations.

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The Group is committed to an internal 
circular economy model to ensure the 
minimisation and eradication of landfill 
waste across our business. We have 
already achieved ‘zero waste to landfill’ 
certification for our UK distribution 
centre and continue to re-use, 
repurpose and recycle across all of our 
operations.

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SOCIAL – HUMAN RIGHTS, 
LABOUR STANDARDS 
AND RESPONSIBILITY 
(CONTINUED)
The Group recognises that 
building fair relationships with 
their suppliers is critical to 
maintaining standards across 
the global workforce. The 
COVID-19 pandemic has halted 
the successful, interactive 
face to face collaborations 
completed in 2019.

The rights of people working 
in the supply chain of the 
international brands is subject 
to increased scrutiny by the 
media and other bodies. 
Adverse reports may influence 
consumer decision making.

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Identification and prevention of 
Modern Slavery is a key priority 
throughout our supply chain. The 
Group actively investigates several 
tiers of processing within our private 
label supply chain (including agents, 
factories, mills, dye houses and print 
houses) and is committed to further 
transparency.

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The pandemic disrupted travel (a vital 
part of our ethical sourcing policy) 
but progress continued on corrective 
action plans, managing the sourcing 
challenges presented to the best of our 
ability.

The Group has an ‘Ethical Code of 
Practice’, the purpose of which is to 
establish a procedure for protecting 
individuals who work within our supply 
chain and providing assurance that 
our products are manufactured in safe 
and fair conditions. We will take the 
appropriate and remedial action(s) 
required if a supplier cannot commit 
to the same standards and principles. 
However, the Group remains cautious 
about making short-term reactionary 
decisions to media reports as the 
removal of employment opportunities 
is unlikely to enhance the protection 
of rights, cultural respect and fair 
treatment of workers within our supply 
chain. In order to achieve long-term, 
sustainable improvements in labour 
rights across the supply chain, it is 
imperative that the Group, our brands 
and other relevant governmental 
bodies continue to work with host 
countries to improve conditions for 
workers.

The JD business has successfully 
mapped the second and third tiers 
of its manufacturing supply chain to 
include mills and dye houses. Our Tier 
Four (print houses) have been partially 
included within the 2021 transparency 
map at www.jdplc.com. This is a 
complex part of the manufacturing 
supply chain and will be updated every 
half year to adapt to the changing 
seasonal product categories. This will 
be progressed with the subsidiaries in 
the Group during 2021 and 2022.

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With regards to Modern Slavery in 
the UK, the Group has focused on the 
Kingsway Distribution Centre and we 
have implemented several procedural 
based strategies. Furthermore, the 
Group has joined the Gangmasters 
and Labour Abuse Authority (GLAA) 
and hosted events on site, with 
participation from our third-party 
suppliers. We hope to be able to 
progress this project in 2022.

To mitigate and prevent labour standard 
breaches, the Group promotes an 
Ethical Code of Practice for all private 
label suppliers, outlining minimum 
required standards including wages 
being paid in line with local laws.

The Ethical Code of Practice also 
ensures worker protection and 
provides assurance that our products 
are manufactured within safe and fair 
conditions.

The Group pro-actively manages risk 
within its own supply chain for private 
label and licensed products. For our 
largest third-party brand partners, 
the Group collates disclosures and 
statements (such as supply chain risk 
and ESG-related issues) on material 
matters including, but not limited to, 
Modern Slavery, codes of practice, 
carbon emissions and water security. 
A consolidated view of risks and 
opportunities identified is periodically 
provided to our ESG Committee for 
review and appropriate action.

The Group uses third-party accredited 
auditors to continuously audit the 
factories it uses for its private label 
business. The Group’s factories are also 
screened and verified prior to being 
included within our sourcing strategy. 

PRINCIPAL RISKS

RISK AND IMPACT

SOCIAL – HUMAN RIGHTS, 
LABOUR STANDARDS 
AND RESPONSIBILITY 
(CONTINUED)

RELIANCE ON NON-UK 
MANUFACTURERS 
The majority of both third-
party branded product and 
the Group’s private label 
product is sourced outside of 
the UK. The Group is therefore 
exposed to the risks associated 
with international trade and 
transport as well as different 
legal systems and operating 
standards. 

66

RISK AND IMPACT

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

SOCIAL – HUMAN RIGHTS, 
LABOUR STANDARDS 
AND RESPONSIBILITY 
(CONTINUED)

HEALTH AND SAFETY 
The health and safety of our 
customers and colleagues is 
of the utmost importance. 
Policies are implemented 
in conjunction with training 
programs to protect our 
employees and customers. 
Personal injuries, distress and 
fatalities could result from 
a failure to establish and 
maintain safe environments.

COVID-19
The COVID-19 pandemic has 
presented significant health 
and safety challenges. We 
continue to develop and 
establish revised working 
practices to ensure the safety 
of our colleagues, customers 
and visitors.

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

The Group works with its suppliers to 
ensure that the products being sourced 
satisfy increasingly stringent laws and 
regulations governing issues of health 
and safety, packaging and labelling and 
other social and environmental factors. 
Furthermore, adequate levels of stock 
are maintained to cover short periods 
of supply delay.

Compliance is monitored by the 
Group’s Head of Quality and Ethics 
who has extensive experience in this 
area. The Group has established a cross 
functional approach to compliance 
ensuring that the sourcing and design 
teams work collaboratively to ensure 
compliance is built into the design 
process.

The Group Health and Safety 
Committee meets on a quarterly basis. 
The Committee is chaired by the 
Group Health and Safety Manager with 
attendees including the Chief Financial 
Officer, Company Secretary and Group 
Property Director. The Group Health 
and Safety Manager appraises the 
Board of material issues and incidents 
on a periodic basis. 

Targets are set by the Board to 
enable measurement of performance. 
Performance against targets, incidents, 
and legal claims that arise are reported 
to the Board.

The Group also works closely with its 
principal insurers who undertake regular 
risk reviews both in the store portfolio 
and in the distribution centres. 

I

S
O
C
A
L
(
E
S
G
)

I

S
O
C
A
L
(
E
S
G
)

67

 
 
 
PRINCIPAL RISKS

RISK AND IMPACT

HEALTH AND SAFETY 
(CONTINUED)

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

RISK AND IMPACT

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

I

S
O
C
A
L
(
E
S
G
)

There is a comprehensive induction 
and training program for all staff 
covering Health and Safety issues. 

The Health and Safety team have 
assessed the risks faced by our 
colleagues, customers and other 
visitors as a result of COVID-19. 
The documented risk assessments 
produced for our retail, office and 
distribution environments set out the 
control measures required to reduce 
the risk of potential exposure to 
COVID-19 virus. 

From the initial risk assessment, 
the appropriate teams developed 
operating procedures, visual 
messaging, procured personal 
protective equipment and hygiene 
products appropriate to their area of 
the business but following a consistent 
Group approach.

As Government guidance has changed, 
the risk assessments and control 
measures have been updated. This 
in turn has informed changes in the 
procedures of the teams around the 
business, ensuring consistency across 
the Group.

The control measures in place for 
our retail stores are published on 
our customer facing websites. Those 
in place for colleagues working in 
distribution and office based roles are 
communicated and regularly updated 
through internal channels.

GOVERNANCE – 
ANTI-CORRUPTION, 
RISK MANAGEMENT, 
REGULATORY AND 
COMPLIANCE

ANTI-CORRUPTION AND 
ANTI-BRIBERY
The Group could face the 
risk across its employees 
of breaching rules and 
regulations to conduct 
responsible business. This can 
include risks of corruption and 
bribery. 

TAX TRANSPARENCY
The Group operates on a 
global scale across many 
countries, with tax policies that 
vary for each country, this can 
result in potential tax risks.

G
O
V
E
R
N
A
N
C
E
(
E
S
G
)

The Group is committed to acting 
professionally, fairly and with integrity 
in all its business dealings. The Group 
has an Anti-corruption and bribery 
policy and also works closely with its 
Profit Protection team to monitor and 
investigate any convictions and issues. 

Our Group aims to ensure that it 
pays the right amount of tax in each 
country in which it operates and does 
not engage in arrangements which 
are artificial or contrived. We actively 
identify, evaluate, manage and monitor 
tax risks where appropriate and strive 
to remain low-risk. Where there is 
significant uncertainty or complexity 
in relation to risk, external advice may 
be sought from professional advisors 
and discussed with the relevant tax 
authority.

68

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MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

RISK AND IMPACT

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

G
O
V
E
R
N
A
N
C
E
(
E
S
G
)

The Group Data Protection Officer 
(DPO) has ultimate responsibility 
for data protection compliance 
matters across the Group. This role is 
supported by the Group’s legal team, 
information security team, HR and 
Profit Protection team who ensure that 
all compliance measures are adhered 
to and maintained and updated as 
appropriate. 

A number of ‘data protection 
champions’ have been nominated 
to ensure these measures are 
implemented effectively in each area of 
the business. 

The Group utilises its ongoing 
programme of compliance measures, 
which includes regular audits and 
training, to ensure compliance with the 
data protection legislation. The legal 
team regularly advise on the manner 
in which the data protection legislation 
is being enforced by the relevant 
regulatory bodies in each territory and 
keeps abreast of any developments 
in this area. The Group also has an 
extensive body of data protection 
policies which are updated as required.

GOVERNANCE – 
ANTI-CORRUPTION, 
RISK MANAGEMENT, 
REGULATORY AND 
COMPLIANCE (CONTINUED)

REGULATORY AND 
COMPLIANCE 
The Group operates in a 
fast-paced retail environment 
which is subject to various 
legislation, codes of practice, 
guidance and standards 
including, but not limited to, 
the listing rules, consumer 
protection and trading 
standards legislation, 
advertising regulations, 
product safety and quality 
standards, carbon emission 
reporting, bribery and 
corruption requirements, 
market abuse regulation, 
competition law and health 
and safety law.

The Group recognises that 
failure to comply with these 
legal frameworks may result 
in financial or reputational 
damage to the business.

Further, as a result of Brexit, 
laws and regulations could 
diverge between the UK 
and EU leading to increased 
operational complexity 
and a greater risk of non-
compliance.

G
O
V
E
R
N
A
N
C
E
(
E
S
G
)

The Group actively monitors adherence 
to its existing regulatory requirements 
and has a number of internal policies 
and standards to ensure compliance 
where appropriate. The Group has 
a legal team to ensure that various 
aspects of the business are aware of 
their regulatory obligations and have 
a clear understanding of the measures 
they need to implement to ensure 
compliance. External and specialist 
legal advice is obtained where 
necessary. 

The Group’s legal team provides 
training where required and operates 
a confidential whistleblowing hotline 
for colleagues to raise concerns in 
confidence. The Group expects all 
suppliers to comply with its Conditions 
of Supply which clearly sets out its 
expectations of its suppliers and 
includes an Ethical Code of Practice 
which all suppliers must adhere to.

The legal team will continue to work 
with external advisors to ensure that 
procedures are in place to monitor 
legal and regulatory changes with 
regards to Brexit. The Group will 
implement appropriate measures to 
ensure continued compliance with laws 
and regulations.

The Group is also fully complying 
with the Competition and Market 
Authorities who announced in 
December 2020 that they were 
investigating suspected anti-
competitive behaviour in relation to 
the price at which Rangers FC-branded 
replica football kit was sold in the 
United Kingdom.

PRINCIPAL RISKS

RISK AND IMPACT

GOVERNANCE – 
ANTI-CORRUPTION, 
RISK MANAGEMENT, 
REGULATORY AND 
COMPLIANCE (CONTINUED)

DATA PROTECTION 
COMPLIANCE 
The General Data Protection 
Regulation (GDPR), which 
significantly increased the 
Group’s risk exposure in the 
event of non-compliance with 
data protection requirements 
has been in force for three 
years now. As such, the 
Information Commissioner’s 
Office has now firmly 
established its enforcement 
practices with regard to 
GDPR and, following a 
period of increased focus on 
data protection legislation, 
there remains a heightened 
awareness of data protection 
rights and protections 
amongst data subjects, 
primarily the Group’s 
employees and customers. 

The Group is obliged to have 
an extensive programme 
of measures to ensure 
compliance with all data 
protection legislation 
across the Group and to 
regularly review the Group’s 
compliance. This ongoing 
review process must include 
(i) the carrying out of audits 
to test compliance and 
to refresh processes and 
materials where necessary; 
and (ii) training the Group’s 
employees to ensure there 
is sufficient awareness of 
the Group’s data protection 
obligations.

70

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MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

S
T
O
R
E
P
O
R
T
F
O
L
I
O

Wherever possible, the Group will seek 
a number of protections when agreeing 
to new property leases:
•  New leases taken out for a maximum 

period of 10 years.

•  Break option no later than halfway 
through the lease with three year 
breaks becoming increasingly the 
norm.

•  Capped rent reviews.
•   Rents which flex with turnover in the 

store.

As a consequence of COVID-19, 
the Group is actively managing the 
property risks and is engaging with 
all of its landlords, regardless of the 
remaining lease term.

When the Group determines that 
the current store performance is 
unsatisfactory then an assessment is 
made on whether the Group wants to 
continue trading in that location. If it 
does then the landlord is approached 
to see whether we can reach an 
agreement on a reduction in the rent or 
a change to a turnover based rent.

If it is considered that the best solution 
is to exit the store completely then the 
landlord is approached with a view to a 
complete surrender of the lease. If this 
is not possible then the Group would 
alternatively seek to assign the lease 
or sublet to another retailer. The Group 
is mindful of general economic factors 
and the already wide availability 
of retail unit’s consequent to the 
bankruptcy or other restructuring 
processes of other retail businesses.

PRINCIPAL RISKS

PROPERTY RISKS

RISK AND IMPACT

RETAIL PROPERTY FACTORS 
The retail landscape has seen 
significant changes in recent 
years with a high volume of 
retail units becoming vacant 
consequent to a number of 
retail insolvencies. We firmly 
believe that retail occupancy 
levels will decrease 
significantly as a direct 
consequence of COVID-19.

The Group can be financially 
exposed where it has 
committed itself to a long 
lease in a location which, as 
a result of external factors, 
now has high vacancy rates 
making it less attractive to 
the customer which can drive 
further reductions in footfall 
and potentially lower sales 
volumes in the future. 

Additionally, there could be a 
further shift of revenue from 
bricks and mortar stores to 
e-commerce as consumer 
preferences change over 
time. The COVID-19 pandemic 
may have accelerated this 
shift in consumer preferences. 

72

RISK AND IMPACT

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

RETAIL PROPERTY FACTORS 
(CONTINUED)

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

Assigning the lease or finding a sub-
tenant is not without risk because if the 
incoming retailer fails then the liability 
to pay the rent usually reverts to the 
head lessee. The Group monitors the 
financial condition of the assignees 
closely for evidence that the possibility 
of a store returning is more than 
remote. The Board reviews the list of 
assigned leases regularly to assess the 
probable risk of the store returning to 
the Group under privity of contract. 

The Group continues to invest in store 
refurbishment, visual merchandising, 
retail theatre, customer service and 
digital integration to enhance the 
consumers’ in store retail experience.

S
T
O
R
E
P
O
R
T
F
O
L
I
O

TECHNOLOGICAL RISKS
The Group continues to enhance its multichannel proposition and the threat of cyber crime is 
constantly evolving resulting in an increased risk exposure before mitigating activities.

RISK AND IMPACT

MITIGATING ACTIVITIES

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

IT SYSTEMS 
The Group relies heavily on 
its IT systems and networks 
and those of its partners 
to service its customers 
throughout the year across all 
channels. 

Any long-term interruption 
in the availability of core 
enterprise systems would 
have a significant impact on 
the retail businesses.

The Group manages this risk by 
combining the best available premise 
solutions with active cloud provisioning 
to form a robust architecture. The 
principal IT services are hosted in 
enterprise grade data centres with high 
availability and reliability at the core of 
their design. In addition, there are robust 
backup and disaster recovery capabilities 
in place which are tested periodically 
throughout the year.

Outside of the core ERP system, in 
previous financial years the Eurostop ERP 
system was implemented for a number 
of our subsidiaries. This drive to achieve 
consistency on ERP developments across 
the Group has continued in FY21 by 
successfully installing the Eurostop ERP 
system in Onepointfive Ventures Limited 
in Canada.

LINK 
TO OUR 
STRATEGY

S
T
O
R
E
P
O
R
T
F
O
L
I
O

A
N
D
M
U
L
T
I
C
H
A
N
N
E
L

73

 
 
 
 
 
PRINCIPAL RISKS

RISK AND IMPACT

CYBER SECURITY 
Cybercrime is becoming more 
sophisticated with the risk 
increasing across all markets. 
Any cyber-attack or breach 
of data may result in the 
short-term loss of revenue 
and diverted resources, while 
there is also the risk of a 
longer-term negative impact 
on customer confidence and 
the Group’s reputation.

COVID-19 AND REMOTE 
WORKING
The significant increase in 
the number of staff working 
remotely due to the impact of 
the COVID-19 pandemic has 
introduced both new security 
risks and new challenges 
centered around maintaining 
staff productivity.

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

The Group continues to invest in 
protecting our sites, systems, and 
customer data from exposure to cyber 
attacks. There has also been a strong 
focus on increasing the level of cyber 
security education and awareness across 
all Group staff, with a particular focus 
on the increased risk when working 
remotely due to the COVID-19 pandemic.

Regular independent assessments of the 
Group’s security posture are undertaken 
to ensure that the correct people, 
processes and technology are in place 
to mitigate against the ever-changing 
threat landscape.

Through a program of continuous 
improvement, key parts of the Group’s 
critical IT infrastructure have been 
enhanced to support the increase in 
remote workers including network 
capacity, and the ability to access more 
key applications from any location 
without compromising on security.

To address the change in daily working 
practices, a plethora of training sessions 
and additional support material have 
been made available to all staff around 
the use of new technology to ensure 
they are able to communicate and 
collaborate with colleagues regardless of 
their working location.

M
U
L
T
I
C
H
A
N
N
E
L

A
N
D
R
E
S
O
U
R
C
E
S

I

N
F
R
A
S
T
R
U
C
T
U
R
E

PERSONNEL RISKS

RISK AND IMPACT

PERSONNEL
The success of the Group 
is dependent upon the 
continued service of its key 
management personnel and 
upon its ability to attract, 
motivate and retain suitably 
qualified employees. 

MITIGATING ACTIVITIES

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

To help achieve this continued service, 
the Group has competitive reward 
packages for all staff. 

More specifically for the retail 
businesses, the Group also has a 
long established and substantial 
training function which seeks to 
develop training for all levels of retail 
employees and thereby increase 
morale and improve staff retention. 
This ensures that knowledge of the 
Group’s differentiated product offering 
is not lost, thereby enhancing customer 
service.

The Board regularly considers the 
actions required to ensure there is 
succession planning for all key roles.

LINK 
TO OUR 
STRATEGY

C
O
R
P
O
R
A
T
E
A
N
D

I

S
O
C
A
L
R
E
S
P
O
N
S
I
B
I
L
I
T
Y

ECONOMIC & FINANCIAL RISKS
As with other retailers and distributors into retail businesses, the demand for the Group’s products 
is influenced by a number of economic factors, notably interest rates, the availability of consumer 
credit, employment levels and ultimately, disposable income. These economic factors are impacted 
by events outside of the Group’s control, in particular the COVID-19 pandemic and Brexit. The Group 
seeks to manage this risk by offering a highly desirable and competitively priced product range, 
which is highly differentiated from that of the Group’s competitors. 

As the Group continues to expand internationally, the risk of exposure to fluctuations in foreign 
exchange rates increases. The economic and financial risks and uncertainties that are specific to the 
Group and the markets in which its businesses operate are as follows:

74

75

 
 
 
 
 
 
PRINCIPAL RISKS

RISK AND IMPACT

TREASURY AND FINANCIAL 
The Group is exposed to 
fluctuations in foreign 
exchange rates.

Branded product for the JD 
fascia throughout Europe 
is purchased mainly by JD 
Sports Fashion Plc which is 
the main UK trading business. 
This business then sells to the 
international businesses in 
their local currencies. Given 
the current geographical 
location of the Group’s stores 
this results in a significant 
Sterling/Euro exposure in 
the UK trading business for 
the Euros which are remitted 
back for stock purchases.

There is also exposure in 
relation to Sterling/US Dollar 
consequent to the sourcing 
of private label merchandise, 
where suppliers are located 
principally in the Far East 
or Indian Sub-Continent. 
Strengthening of the US 
Dollar relative to Sterling 
makes product sourced in this 
currency more expensive thus 
reducing profitability.

MITIGATING ACTIVITIES

LINK 
TO OUR 
STRATEGY

CHANGE 
IN RISK 
EXPOSURE 
2020/21 
BEFORE 
MITIGATING 
ACTIVITIES

A
N
D
B
R
E
X
I
T

G
L
O
B
A
L
E
X
P
A
N
S
I
O
N

,

M
A
R
K
E
T
P
O
S
I
T
I
O
N

The Belgium Distribution Centre has 
created a natural hedge for Euros as 
the fast-moving core ranges for stores 
in Mainland Europe that are delivered 
into the facility are increasingly 
sourced in Euros. Nike orders delivered 
into the Belgium DC will be placed in 
Euros from July 2021. 

This has resulted in a reduction in the 
volume of surplus Euros that are then 
required to be converted back into 
sterling. The further expansion of our 
European logistics capabilities will 
further enhance the natural hedging 
and reduce the exposure of Sterling/
Euro. 

Surplus Euros are also used to fund the 
international store developments thus 
alleviating the need for local third-
party financing. 

The resulting Euros that will continue 
to flow back to the UK are converted 
back to sterling with hedging now put 
in place for approximately 75% of the 
anticipated surplus for the year to 29 
January 2022. This leaves some Euros 
available should the Group need to 
move quickly to take advantage of 
an acquisition or other investment 
opportunity.

The Group sets a buying rate for the 
purchase of private label goods in 
US dollars at the start of the buying 
season (typically six to nine months 
before the product actually starts to 
appear in the stores) and then enters 
into a number of local currency/US 
dollar contracts, using a variety of 
instruments, whereby the minimum 
exchange rate on the purchase of 
dollars is guaranteed. Hedging has now 
been put in place for approximately 
95% of the anticipated requirement for 
the year to 29 January 2022.

Furthermore, the global COVID-19 pandemic 
has presented a series of unprecedented 
challenges which have severely tested 
all aspects of our business including our 
multichannel capabilities, the robustness 
of our operational infrastructure and the 
resilience of our colleagues. Whilst COVID-19 
has inevitably constrained our short-term 
progress, we firmly believe that we have 
a robust premium branded multichannel 
proposition with our loyal consumers 
comfortable engaging with us in any 
channel.

For the purposes of both Viability and 
Going Concern Reporting, the Directors 
have prepared severe but plausible 
downside scenarios which cover the same 
period as the base case, including specific 
consideration of a range of impacts that 
could arise from the continued COVID-19 
pandemic. These scenarios included more 
prolonged store closures, transition from 
physical sales to online and disruptions to 
supply chain causing delays in receiving 
stock. As part of this analysis, mitigating 
actions within the Group’s control should 
these severe but plausible scenarios 
occur have also been considered. These 
forecast cash flows indicate that there 
remains sufficient headroom in the forecast 
period for the Group to operate within the 
committed facilities and to comply with 
all relevant banking covenants during the 
forecast period.

ASSESSMENT OF THE GROUP’S 
PROSPECTS
The Board regularly reviews the current 
financial position and performance and 
assesses the future prospects of the Group. 
As part of this assessment the Board 
reviews the Group’s income and expenditure 
projections, cash flows and other key 
financial ratios along with the potential 
impact of, and challenges presented by, the 
principal risks outlined on page 51 to 76. 

The Group’s strategy along with the 
factors likely to affect the development, 
performance and position of the businesses 
are detailed throughout the Strategic Report 
on pages 42 to 158. 

VIABILITY REPORTING
In accordance with the requirements of the 
UK Corporate Governance Code, the Board 
has assessed the viability of the Group for a 
period of three years to 3 February 2024. 

A period of three years has been selected 
as the Board considered this to be an 
appropriate period to assess performance 
and the potential impact of key risks in a 
fast-paced retail environment. The three 
year period also strikes a balance between 
the time horizons across the different 
aspects of the Group, such as short-term 
detailed financial budgets and forecasts, 
medium-term financing considerations and 
retail space planning. 

For the purposes of Viability Reporting, the 
Board has focused on the operational risks 
included in the supply chain section of the 
principal risks outlined on page 51 to 76. The 
Board has evaluated the impact of these 
risks actually occurring based on severe but 
plausible scenarios. The evaluation included 
performing sensitivity analysis by flexing 
the main assumptions in each scenario 
individually.

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The Directors have prepared cash flow 
forecasts for the Group covering a period of 
at least 12 months from the date of approval 
of the financial statements, which indicate 
that the Group will be able to operate 
within the level of its agreed facilities and 
covenant compliance. These forecasts 
include a number of assumptions including 
gross profit margins and the response 
of customers to transition from physical 
sales to online and vice versa as lockdown 
restrictions ease. 

The Directors have considered all of the 
factors noted above, including the inherent 
uncertainty in forecasting the impact of 
the COVID-19 pandemic, and are confident 
that the Group has adequate resources to 
continue to meet all liabilities as and when 
they fall due for a period of at least 12 
months from the date of approval of these 
financial statements. 

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

PRINCIPAL RISKS

CONCLUSION

VIABILITY STATEMENT
Based on the results of the analysis detailed 
above, the Board has confirmed that the 
Group can maintain profitability in each 
scenario and would not exceed the funding 
facility that is available to the Group. 
The Board therefore has a reasonable 
expectation that the Group will be able to 
continue in operation and meet its liabilities 
as they fall due over the three year period 
of the assessment.

GOING CONCERN 
The financial statements are prepared on 
a going concern basis, which the Directors 
believe to be appropriate for the following 
reasons.

At 30 January 2021, the Group had net 
cash balances of £795.4 million (2020: 
£429.9 million) with available committed UK 
borrowing facilities of £700 million (2020: 
£700 million) of which £nil (2020: £nil) 
has been drawn down (see Note 19) and 
US facilities of approximately $300 million 
of which $nil was drawn down (2020: 
$nil). These facilities are subject to certain 
covenants (see Note 19). With a UK facility 
of £700 million available up to 6 November 
2024 and a US facility of approximately 
$300m available up until 18 June 2023, 
the Directors believe that the Group is 
well placed to manage its business risks 
successfully despite the current uncertain 
economic outlook.

Since the year end, the Company completed 
the placing of new ordinary shares in 
the capital of the Company raising gross 
proceeds of approximately £456.0 million 
after costs. In addition, the Group has 
completed acquisitions in the new year to 
date with aggregate cash consideration 
paid of approximately £380 million. At 
the date of approval of these financial 
statements the Group had net cash of 
£709.5 million as at 6 April 2021.

BUSINESSREVIEW

Periodto30January2021

Sports Fashion 

Outdoor 

  Unallocated2 

  Total

IFRS 16 

£m

IAS 17 

IFRS 16 

IAS 17 

IFRS 16 

IAS 17

£m

£m

£m

£m

£m

£m

48.4%

5,808.0

955.1
(454.9)
(15.5)

Revenue
Grossprofit%
EBITDA  
beforeexceptionalitems
Depreciation 
Amortisation1 
Operatingprofit/(loss) 
beforeexceptionalitems 484.7
Netinterestexpense
(51.2) 
Profit/(loss)beforetax 
433.5
andexceptionalitems
Exceptionalitems
(76.9)
Profit/(loss)beforetax 356.6

5,808.0

359.3

359.3

48.4%

42.2% 42.2%

– 6,167.3 6,167.3
– 48.0% 48.0%

636.2
(151.2)
(15.5)

469.5
– 

469.5
(76.9)
392.6

35.1
(32.9)
(4.6)

(2.4)
(3.7)

13.1
(11.8)
(4.6)

(3.3)
–

(6.1)
(20.4)
(26.5)

(3.3)
(27.9)
(31.2)

– 990.2 649.3
– (487.8) (163.0)
(20.1)
–

(20.1)

– 482.3 466.2
(6.1)

(6.1) (61.0)

(6.1) 421.3

460.1
(97.3) (104.8)
355.3

(6.1) 324.0

–

1 This is a non-trading charge relating to the amortisation of various fascia names and brand names which arise consequent to the accounting of 
acquisitions made over a number of years. These charges are as follows:
• Sports Fashion: £15.5 million (2020: £5.4 million)
• Outdoor: £4.6 million (2020: £4.5 million)
2 The Group considers that net funding costs are cross divisional in nature and cannot be allocated between the segments on a meaningful basis.

SPORTS FASHION

UK AND REPUBLIC OF IRELAND
JD & SIZE?
We are encouraged by the resilient nature 
of trading in our core UK and Republic of 
Ireland market throughout the year. During 
the initial closure period in the Spring 
approximately 70% of the combined store 
and online revenues from the prior year were 
retained through solely digital channels. This 
retention rate increased to 100% through 
November when stores in the UK were 
closed again. There is cause for optimism 
in the future of our store estate though as, 
even with materially lower footfall into many 
city centres and major shopping malls, sales 
in like for like stores grew by more than 4% 
in the Q3 period from August to October, 
which was largely a period free from 
restrictions. 

Recognising the benefits that accrue from 
investing in our retail estate in terms of 
consumer engagement, we have continued 
with our programme of upsizes in key 
locations with bigger stores opened during 

the year in Exeter, Plymouth and Brighton. 
We intend to continue with this programme 
in the new financial year with new larger 
format stores scheduled to open in a 
number of key locations including Belfast, 
Edinburgh and Stratford, East London. 

PREMIUM FASHION
Our premium brand Fashion businesses 
are an important part of our Group, further 
elevating our overall proposition. Mainline 
Menswear, which to all extents is a pureplay 
online business, had a very strong year in 
particular with new customers attracted by 
its reputation for a high quality digital and 
customer service experience. Elsewhere, in 
those businesses which have both physical 
and digital offers, we are reassured by the 
fact that the retention of sales through 
the various temporary closure periods was 
broadly consistent with that seen in JD. We 
continue to make selective complementary 
acquisitions in this area where they expand 
our geographical presence or brand 
relationships. 

78

79

 
 
 
 
BUSINESSREVIEW

GYMS
The lockdowns in the year have brought into 
sharper focus the physical and mental health 
benefits of regular exercise. Therefore, 
we are pleased to welcome our members 
back to our clubs in England which have 
now re-opened and look forward to re-
opening in the other nations shortly. We 
are confident that our JD and X4L clubs 
offer a safe environment for our members, 
with significant investments made in 
reconfiguring the space in our clubs to 
facilitate social distancing and providing 
sanitisation stations.

It is inevitable that the COVID-19 pandemic 
resulted in a temporary slowing of the 
organic club opening programme with 
only one new gym, being a second club in 
Glasgow, opening during the year. We are 
optimistic that we will return to previous 
levels of activity in the new financial year 
with at least five further organic clubs 
opening this year complementing further 
conversions of the acquired X4L clubs.

EUROPE
JD & SIZE?
Across Europe, the average retention 
of sales through the period of the 
temporary store closures in the Spring 
was approximately 35% with a stronger 
retention in Northern Europe where online 
is more mature. Footfall was initially slow 
to recover as stores re-opened although it 
progressively improved through the Summer 
and early Autumn. Like for like store sales 
were positive in Q3 in many markets 
although the significant exception to this 
were the stores in Iberia where a large part 
of employment, and consequently the wider 
economy, is linked to tourism. Restrictions 
were reintroduced before Christmas in a 
number of markets including the closure of 
all stores in Germany and the Netherlands. 

The retention of sales through this closure 
period in these countries was approximately 
60%, which is slightly ahead of the retention 
that we saw in the Spring. There continue 
to be partial closures or restricted trading 
hours elsewhere including Italy, France and 
Spain.

As would be expected, as a direct result of 
the COVID-19 outbreak, the number of new 
store openings this year was reduced with 
31 net new stores opened during the year, 
which included a flagship style store on the 
key shopping street of Rue de Rivoli in the 
centre of Paris. We expect to increase the 
number of new stores in the new financial 
year with openings closer to our previously 
stated ambition of one new store per week 
on average.

SPRINTER & SPORT ZONE
As with JD, online trading is less mature for 
Sprinter and Sport Zone across Iberia and, 
consequently, only 20% of the combined 
physical and digital revenues in the prior 
year were retained online in the period of 
the national store closures in the Spring. 

We were encouraged though with trading 
through the second half of the year, prior 
to the second national closure in Portugal 
in early January 2021, with total growth 
across the region of around 10%. There 
have also been further temporary closure 
periods in Spain although these have been 
at the local rather than national level with 
some restrictions limited to weekends 
only. Restrictions across both Spain and 
Portugal have now begun to ease and we 
are confident that we are well placed to 
progress positively.

ASIA PACIFIC
JD
We are pleased with the further positive 
developments in Australia with 30 stores 
now trading (2020: 24) after six stores 
were opened in the year. Other than the 
temporary closure of seven stores in the 
Melbourne area through September and 
October, the stores in Australia were largely 
able to remain open throughout the year.

Elsewhere, the performance in our other 
territories was negatively impacted by 
the lack of tourism from China which is a 
strong driver of footfall in Malaysia and 
South Korea in particular. We would not 
expect the performance in these markets 
to materially improve until there is a re-
opening of the tourist sector.

NORTH AMERICA
FINISH LINE & JD
The Finish Line and JD businesses have had 
an exceptional year. There are a number of 
reasons for this:

•  The United States is widely regarded as 
the most mature market in the world for 
online trading with our digital team at 
Finish Line highly regarded within the 
industry. As such, it is not surprising that, 
of all our global businesses, it was Finish 
Line and JD in the United States that 
saw the greatest retention rate through 
the temporary closure period in the first 
half with online revenues equivalent to 
approximately 75% of the combined 
physical and digital revenues in the prior 
year.

•  Consistent with other national retailers 
in the United States, our businesses 
benefitted significantly from May to July 
from the fiscal stimulus made available by 
the Federal Government. Total revenues 
across physical and digital channels 
increased by nearly 50% in this period. 
This strong demand resulted in sector 
wide lower inventory levels which are not 
expected to normalise until later in 2021. 
Consequently, there was less promotional 
activity through the rest of the year than 
might have been expected which has 

benefitted gross margins in the second 
half of the year.

•  We are encouraged by the development 
of JD in the United States with 49 stores 
trading at the end of the year (2020: 11) 
including the conversion of 37 former 
Finish Line stores, the majority of which 
were converted in the lower cost ‘badge 
flip’ style, complementing the opening of 
our first flagship store in Times Square, 
New York. It is our intention to convert up 
to 50 more Finish Line stores to JD in the 
current financial year.

FINANCIAL PERFORMANCE
Whilst COVID-19 has inevitably constrained 
our short term progress, we firmly believe 
that we have a robust premium branded 
multichannel proposition with our loyal 
consumers comfortable engaging with 
us in any channel. The resilience of our 
businesses is reflected in the fact that, 
despite the challenges of the year, the 
profitability in Sports Fashion has largely 
been maintained with a profit before tax 
and exceptional items of £433.5 million 
(2020: £468.5 million). On a proforma basis 
under IAS 17 ‘Leases’ the profit before tax 
and exceptional items would have been 
£469.5 million (2020: £492.2 million). 

Included within the result is a very positive 
performance from the Finish Line and 
JD businesses in the United States with 
the Government stimulus in the first half 
of the year driving a material, but short 
term, impact on performance with total 
revenues from these businesses increasing 
to £1,704.3 million (2020: £1,601.5 million) 
and the profit before tax and exceptional 
items increasing significantly to £156.6 
million (2020: £94.2 million). Elsewhere 
in North America, in the six week period 
after completion, the Shoe Palace business 
has contributed a profit before tax and 
exceptional items of £13.9 million with 
revenues of £56.1 million.

Overall gross margins increased within 
Sports Fashion by 1.0% to 48.4% (2020: 
47.4%). This is largely due to a stronger 
margin in the United States with strong 

80

81

BUSINESSREVIEW

FINANCIALREVIEW

The Go Outdoors, Blacks, Millets and 
Ultimate Outdoors businesses now operate 
on common merchandising systems with 
shared commercial resources. Further, 
all stock is now fulfilled from a separate 
dedicated warehouse at Middlewich. This 
operational integration provides the most 
cost efficient platform for these businesses 
to develop.

We are encouraged by the performance 
of all of our Outdoor businesses in the 
second half of the year. In the Q3 period, 
which was largely a period free from trading 
restrictions, we saw sales growth across the 
combined physical and digital channels of 
more than 10%. Many of our stores had to 
be closed again at various times through Q4 
with total sales retention through the closure 
periods of approximately 80%, which was 
ahead of the retention rates that we saw in 
the initial closure period in the Spring.

Peter Cowgill 
Executive Chairman 
13 April 2021

demand resulting in lower levels of 
promotional activity in the overall market 
compared to previous years. 

After recognising exceptional items in the 
period of £76.9 million (2020: £40.6 million) 
principally relating to the impairment of 
intangible assets arising on the acquisition 
of the Footasylum business in previous 
years, the profit before tax in Sports Fashion 
was £356.6 million (2020: £427.9 million). 

OUTDOOR
We acknowledge that the restructure of Go 
Outdoors in the first half of the year was a 
difficult process. However, we believe that 
it was a necessary exercise as the inflexible 
and uncompetitive terms of the historic 
property leases in the business meant that 
Go Outdoors was in danger of becoming a 
material drain on Group profitability for the 
foreseeable future. The Group protected 
the interests of creditors in this process 
by honouring all liabilities with regards to 
branded stock suppliers, employees, HMRC 
taxation, customer returns and historic 
gift card sales. Further, all pre-existing Go 
Outdoors employees transferred across to 
the new business with their previous terms 
and conditions of employment preserved. 
To date, two significantly loss-making stores 
have been closed with new terms either 
completed or substantially agreed on a 
further 53 stores. Dialogue continues with 
landlords on the remaining stores.

This restructure has given Go Outdoors a 
positive platform from which to develop 
and we intend to invest in all aspects of the 
business to provide an instore and digital 
experience which inspires consumers to 
get outdoors. We will do this by presenting 
authoritative product offers in key 
categories. This includes fishing where we 
have now started to integrate the Fishing 
Republic business into larger Go Outdoors 
stores by creating specialist areas for fishing 
products. In December 2020, we further 
delivered on this approach through the 
acquisition of the highly regarded Naylors 
equestrian business which, on acquisition, 
had three standalone stores. As with Fishing 
Republic, it is our intention to include 
Naylors branded equestrian areas in Go 
Outdoors stores where space allows.

82

Revenue
Grossprofit%
EBITDAbeforeexceptionalitems
Depreciation/amortisation
Operatingprofitbeforeexceptionalitems
Netinterestexpense
Profitbeforetaxandexceptionalitems
Exceptionalitems
Profitbeforetax
Basicearningsperordinaryshare
Adjustedearningsperordinaryshare
Totaldividendpayableperordinaryshare
Netcashatperiodend(a)

IFRS 16 

Proforma IAS 17

2021 

£m 

2020 

£m

2021 

£m

2020

£m

6,167.3 

6,110.8

6,167.3

6,110.8

48.0% 

47.0%

990.2 
(507.9)  
482.3 
(61.0)  
421.3 
(97.3)  
324.0 
23.05p 
32.19p 
1.44p 

795.4 

979.8
 (462.9) 
516.9
(78.1)

438.8
(90.3) 
348.5
25.29p
34.26p
0.28p

429.9

48.0%
649.3
(183.1)
466.2
(6.1)
460.1
(104.8)
355.3
26.26p
36.19p
1.44p

795.4

47.0%

623.6
(151.8)
471.8
(6.2)
465.6
(90.3)
375.3
27.44p
36.41p
0.28p

429.9

a) Net cash consists of cash and cash equivalents less interest-bearing loans and borrowings

REVENUE, GROSS MARGIN AND 
OVERHEADS
Notwithstanding the temporary closure 
of stores in a number of countries at 
various times in the year, total revenue 
for the Group increased by approximately 
1% in the year to £6,167.3 million (2020: 
£6,110.8 million). This includes total 
revenues of £1,760.4 million from our 
combined businesses in the United States 
(2020: £1,601.5 million) of which Shoe 
Palace, which was only part of the Group 
for approximately six weeks following 
its acquisition on 14 December 2020, 
contributed £56.1 million. Given the 
temporary closure periods in the year, it 
would not be meaningful to present sales 
on a like for like basis.

Total gross margin in the year of 48.0% 
was slightly ahead of the prior year 
(2020: 47.0%) largely due to a stronger 
margin in the United States with strong 
demand consequent to the federal 
fiscal stimulus driving lower levels 
of promotional activity in the overall 
market compared to previous years.

PROFIT BEFORE TAX
Profit before tax and exceptional items 
decreased slightly to £421.3 million (2020: 
£438.8 million). 

The profit before tax and exceptional 
items includes a profit of £170.5 million 
(2020: £94.2 million) from our combined 
businesses in the United States of which 
Shoe Palace contributed £13.9 million in the 
six weeks post acquisition.

Group profit before tax decreased by 
approximately 7% to £324.0 million (2020: 
£348.5 million).

Proforma Results Under IAS17 ‘Leases’
On a proforma basis under IAS 17 ‘Leases’, 
with rents recognised according to 
contractual terms, the headline profit before 
tax and exceptional items for the Group 
would have been £38.8 million higher at 
£460.1 million (2020: £26.8 million higher 
at £465.6 million). After exceptional items 
totalling £104.8 million (2020: £90.3 
million), the profit before tax on the same 
proforma basis would have been £355.3 
million (2020: £375.3 million).

83

 
 
 
 
FINANCIALREVIEW

There were exceptional items in the year of £97.3 million (2020: £90.3 million). These 
exceptional items comprised:

Impairmentofgoodwillandfascianames(1)
Movementinfairvalueofputandcalloptions(2)
RestructuringofGoOutdoors(3)
IntegrationofOutdoorsystems
andwarehousing(4)
IntegrationofSportZoneintoSprinter
infrastructure(5)
Total exceptional charge 

IFRS 16 

Proforma IAS 17

2021 

£m 

56.2
20.7
20.4

–

–
97.3 

2020 

£m

43.1
31.4
–

7.2

2021 

£m

56.2
20.7
27.9

–

8.6
90.3 

–
104.8 

2020

£m

43.1
31.4
–

7.2

8.6
90.3

1. The impairment in the current period principally constitutes a charge of £55.6 million relating to the impairment of the goodwill and fascia name 
arising in prior years on the acquisition of Footasylum. The impairment in the prior period relates to the impairment of the goodwill arising in prior 
years on the acquisition of Go Outdoors Topco Limited and Choice Limited.
2. Movement in the fair value of the liabilities in respect of the put and call options.
3. The net impact consequent to the restructuring of Go Outdoors in the period including a charge of £33.3 million in relation to the impairment 
of intangible assets, a charge of £4.9 million in relation to the impairment of leasehold improvements and a credit of £17.8 million in relation to the 
extinguishment of lease commitments (the credit in relation to the extinguishment of lease commitments under IAS 17 ‘Leases’ was £10.3 million).
4. Costs arising from the integration and consolidation of the principal IT systems, warehousing and other infrastructure in Go Outdoors.
5. Costs associated with transferring the stocks and other operations of Sport Zone into the Sprinter infrastructure.

CASH AND WORKING CAPITAL
The net cash balance at the end of the 
period was £795.4 million (2020: £429.9 
million) with very strong cash generation in 
the United States reflecting the exceptional 
trading in that country, particularly through 
the first half. The net cash at 30 January 
2021 is stated net of £68.9 million ($94.9 
million) in relation to deferred consideration 
on the acquisition of Shoe Palace which is 
due to be paid, with no conditionality or 
dependence on performance criteria, to the 
Mersho Brothers on various dates through 
2021. The net cash position at the period end 
is also stated before the cash consideration 
paid on completed acquisitions in the new 
year to date, which total approximately 
£380 million. The net cash also includes 
a number of temporary factors which, in 
aggregate across the Group, total in excess 
of £125 million and will likely reverse in the 
first half of the year to 29 January 2022. This 
total principally relates to deferred rents as 
we continue to reach agreements with the 
relevant landlords.

Stocks at the end of the period of £813.7 
million are broadly consistent with the 
prior year (2020: £811.8 million). However, 
this includes £50.9 million of stocks in 
businesses which were acquired in the 

year. Therefore, stocks in the like for like 
businesses of £762.8 million are £49.0 
million lower than the previous year largely 
as a result of lower stocks in the combined 
Finish Line and JD business in the United 
States where the period end stocks of 
$167.7 million were approximately 40% 
lower than the previous year (2020: $282.2 
million). As with other retailers in the United 
States, we have recently experienced 
some minor delays in receiving product 
due to delays at ports. To date, this is not 
materially constraining the overall financial 
performance with margins ahead of prior 
year levels. Some new product launches 
have had to be pushed back though and 
we continue to work with our international 
brand partners to ensure the timely flow of 
product.

COVID-19 has inevitably had a significant 
impact on the projects which we have 
undertaken in the period with gross capital 
expenditure (excluding disposal costs) 
decreased to £132.0 million (2020: £177.2 
million) as construction activity, including 
the fitting out of stores, was temporarily 
paused on occasions in a number of 
countries. Despite these challenges, the 
primary focus of our capital expenditure 
remains our physical retail fascias with a 

spend in the period of £73.5 million (2020: 
£106.5 million). It is significant that whilst 
the overall spend on our retail fascias 
may have reduced, the spend across our 
combined retail fascias in North America 
actually increased slightly to £21.0 million 
(2020: £20.4 million).

The Group’s principal bank facilities 
continue to comprise a £700 million 
committed syndicated Revolving Credit 
Facility (‘RCF’) in the UK, which expires on 
6 November 2024 and a syndicated Asset 
Based Lending Facility (‘ABL’) in the United 
States which has a maximum revolving 
advance amount of approximately $300 
million and expires on 18 June 2023. Neither 
facility was drawn down at the period end 
(2020: UK RCF £nil; US ABL $nil).

Subsequent to the period end, the Group 
undertook a successful placing with 58.4 
million new shares admitted to the market 
on 8 February 2021, a process which has 
raised approximately £456.0 million (after 
costs).

We will continue to use our cash 
resources to make selective acquisitions 
and investments where they benefit our 
strategic development.

84

85

 
 
 
 
any potential acquisition activity to be 
funded in Euros, is €450 million. Hedging 
contracts are in place to sell €336.0 
million meaning that the Group is currently 
exposed on exchange rate movements 
for €114.0 million of the current year’s 
estimated surplus.

DIVIDENDS AND EARNINGS PER SHARE
Given the significant contribution to 
profitability from the Group’s international 
operations, particularly those in the United 
States, the Board have concluded, after 
a careful and considered review, that it 
is appropriate to resume the payment 
of dividends. However, the Board also 
recognises that, in the current situation, 
dividends should be modest with funding 
retained for our ongoing development 
opportunities. Accordingly, the Board 
proposes paying a final dividend of 1.44p 
(2020: nil) per ordinary share which is at 
the same level as the final dividend made 
after the year to 2 February 2019. Subject 
to shareholder approval at our AGM, the 
proposed final dividend will be paid on 
2 August 2021 to all shareholders on the 
register at 25 June 2021.

The adjusted earnings per ordinary share 
before exceptional items decreased by 6.0% 
to 32.19p (2020: 34.26p).

The basic earnings per ordinary share 
decreased by 8.9% to 23.05p (2020: 
25.29p).

FINANCIALREVIEW

TREASURY FACILITIES
Interest rate hedging has not been put in 
place on the current facility. The Directors 
continue to be mindful of the potential for 
rises in UK base rates but, at present, given 
the highly seasonal nature of the Group’s 
core cashflows, they do not believe that a 
long term interest hedge is appropriate. This 
position continues to be reviewed regularly.

Working capital remains well controlled with 
suppliers continuing to be paid to agreed 
terms and settlement discounts taken 
whenever due.

FOREIGN EXCHANGE EXPOSURES
The Group has two principal foreign 
exchange exposures:

•  The sourcing of private label merchandise 

from either the Far East or Indian Sub-
Continent which usually has to be paid 
for in US Dollars. A buying rate is set at 
the start of the buying season (typically 
six to nine months before product is 
delivered to stores). At this point, the 
Group aims to protect the anticipated US 
Dollar requirement at rates at, or above, 
the buying rate through appropriate 
foreign exchange instruments. The Group’s 
forecast requirement for US Dollars in 
the period to January 2022 is now $350 
million. Cover is in place for $331.6 million 
meaning that the Group is currently 
exposed on exchange rate movements 
for $18.4 million of the current year’s 
estimated requirement.

•   The Group is also exposed to the 

movement in the rate of the Euro from 
the sale of its UK sourced stocks to its 
subsidiaries in Europe. However, the 
Group has an element of a natural hedge 
on this exposure as the Euros received 
for that stock are then reinvested back 
in those European subsidiaries to fund 
the development of both new stores and 
refurbishments. The anticipated surplus 
over and above the planned investment 
levels in the period to January 2022, pre 

TAXATION 
We are committed to paying our fair share 
of tax to build a successful and sustainable 
business. Our approach to responsible tax 
management is to pay the correct amount 
of tax in the right jurisdictions within the 
applicable statutory deadlines. The tax we 
pay reflects the underlying commercial 
transactions across our global business. 

Whilst the UK mainstream corporation tax 
rate is 19%, the effective rate of tax on profit 
from continuing operations for the Group 
has increased from 28.1% to 29.1% due to 
impairments of goodwill on consolidation, 
the increase in the value of put options, the 
level of overseas profits in some territories 
which are subject to higher rates of 
corporation tax than the UK, in particular 
the US, and losses which, in the current 
climate, have not been recognised. 

Excluding both exceptional items and prior 
year adjustments from the tax charge, the 
effective core rate from continuing activities 
has increased from 25.2% to 28.2%. This 
core effective rate continues to be above 
the UK standard rate due to the effects of 
the above. 

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

86

87

COVID-19 LEASE NEGOTIATIONS
It has been well publicised that we 
have withheld the payment of some 
rents across our global retail estate 
this year where we have been forced 
to close as a result of the COVID-19 
pandemic. We have worked tirelessly 
with our landlord partners in all 
markets to find solutions to support 
the business through these closure 
periods. We have now reached 
agreement in the vast majority of 
cases and continue to engage with 
the small number of those Landlords 
who, to date, have not been prepared 
to share any of the financial burden 
during this challenging time when our 
stores have not been trading.

PROPERTYANDSTORESREVIEW

SPORTS FASHION

JD
JD is a world class retail fascia with an 
elevated multichannel proposition. A 
unique and constantly evolving sports 
and fashion premium brand offer is 
presented in a vibrant retail theatre 
with innovative digital technology. 

IMPACT OF COVID-19
As a result of the COVID-19 pandemic, 
there have been periods of store 
closures in a number of markets 
during 2020 and this has continued 
into 2021. Whilst the stores have 
been closed, consumers have readily 
switched to online channels reflecting 
the benefits of the agile omni-
channel approach that the Group has 
developed over a number of years. 
There may be a more permanent 
shift in consumer preference in the 
future from bricks and mortar stores 
to e-commerce, however, we believe 
it is clear that future competitive 
advantage will come from operating 
stores in tandem with a strong online 
offer. Stores give a platform to 
showcase product, provide consumers 
with the opportunity to physically see 
and try the product, and give us the 
operational flexibility and agility to 
offer an enhanced speed of service 
for online orders. We will continue 
to invest in property with a focus 
on the international expansion of 
the JD fascia. We are confident that 
our increasing international reach 
and the consistency of our premium 
proposition across our territories will 
be even more attractive at this time to 
the major international landlords and 
property agents.

PROPERTY DEVELOPMENTS
The property developments of note in the 
year to 30 January 2021 were as follows:

•  UK & Republic of Ireland – Nine new 

stores were opened in the period with 
11 stores permanently closed. Despite 
the challenges of COVID-19 we have 
continued to enhance our proposition in 
smaller cities and larger provincial towns 
by replacing six of the 11 closures with 
larger stores. Ensuring that we remain 
in positions with the highest footfall and 
have sufficient space to present our full 
offer in major markets remains a key 
strategy. In addition, we completed the 
renegotiations of new terms on 26 stores 
during the year with an average saving of 
more than 25% achieved.

•  Europe – At the start of the financial 
year there were over 300 stores in 12 
countries and JD has increased its store 
presence further with a net increase of 31 
stores across its existing territories. Our 
previously stated ambition of opening one 
store on average per week across Europe 
was impacted by the COVID-19 outbreak 
but, despite this, JD has achieved further 
expansion this year with the key changes 
to note as follows:

  Germany has seen the largest increase in 
JD stores in mainland Europe, with 11 new 
stores, including larger stores in Hanover 
and Stuttgart to allow JD to offer its full 
proposition. There was one closure in 
Berlin to make way for a flagship style 
store that is expected to open in the first 
half of 2021. 

  Spain: We have increased the JD store 
base further with 70 stores in total at the 
year end after opening nine stores during 
the period. The JD Spain stores perform 
well in similar locations to our Sprinter 
stores and we have continued to target 
these areas. 

  France: JD now has 78 stores in France 
after a net increase of seven stores, 
including the conversion of one former 
Chausport store. In the second half of 
the year, JD opened a flagship style store 
on the key street of Rue de Rivoli in the 
centre of Paris.

  Austria: Following the opening of JD’s 
first store in Austria in 2019, we have 
added a further three stores including a 
store in Shopping City Sud, the largest 
shopping centre in Austria.

•  Asia Pacific – At the period end there 

were 69 stores trading as JD across the 
region following a net increase of five 
stores during the period:

  Australia: We opened six stores in the 
year taking the total number of stores in 
Australia to 30. We are planning a similar 
number of new stores in 2021 with one 
store open already in Adelaide which 
is our first store in that city. Elsewhere, 
we intend to strengthen our presence in 
the suburban areas surrounding Sydney, 
Melbourne, Brisbane and Perth.

  South Korea: During the year we added 
two stores and closed three, with the 
strategy being to focus on locations with 
a high volume of tourist footfall such as 
the Lotte World Mall, Seoul. 

•  North America – COVID-19 has not 

changed our overall view on the strategic 
development of JD in the United States 
and JD’s presence was cemented by the 
opening of our 16,000 sq. ft. flagship 
store in Times Square, New York in the 
second half of the year. Furthermore, we 
continued to increase our critical mass 
by converting 37 Finish Line stores to JD. 
34 of these conversions were in the lower 
cost ‘badge flip’ style with the installation 
of fixtures for apparel and changes to the 
signage. These conversions require less 
non-trading time and can be delivered 
with substantially less capital investment. 

At the beginning of the period, we 
acquired Onepointfive Ventures Limited 
based in Vancouver, Canada. This 
acquisition will provide the platform to 
develop JD in Canada and we anticipate 
opening our first store in the second half 
of 2021.

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PROPERTYANDSTORESREVIEW

SIZE? 
Size? specialises in supplying the finest 
products from the best brands in footwear, 
apparel and accessories with stores and 
dedicated local websites in nine countries. 
During the year we added a store in 
Newcastle, relocated the Glasgow store 
and closed four stores in the UK and one 
store in France. The Size? websites typically 
contribute more than 50% of overall sales for 
Size? and the consequence from a property 
perspective is that we would not expect to 
materially increase the number of stores 
in our existing territories with the focus on 
ensuring that our stores in the major cities 
have sufficient space to present the full offer 
and provide the full digital experience to 
both consumers and our third party brand 
partners. 

We are currently on site fitting out our first 
Size? store in North America with the store 
on Queen Street, Toronto, scheduled to open 
later in the Spring.

INTERNATIONAL SPORTS FASHION FASCIAS

EUROPE
The Group’s other international fascias 
across Europe focus on active sport 
participation and fitness with the key 
fascia’s being:

•   Chausport (France): Consistent with 
previous messaging, there has been 
minimal change to the Chausport store 
portfolio in this financial year with one 
store converted to JD. 

•  Sprinter & Sport Zone (Iberia): A further 

seven stores opened during the year 
under the Sprinter fascia. These stores 
had an average size of 5,800 sq. ft. which 
is considered to be the most effective 
trading space for the core offer focusing 
on active sport participation and fitness. 

We continue to invest in the physical 
and online channels to ensure a robust 
platform for future growth across Iberia.

•  Perry Sport and Aktiesport (the 

Netherlands): We continue to take action 
where it is necessary, opening one new 
Aktiesport store and closing two in the 
year. The Group remains committed to the 
business and we continue to make limited 
investments where they enhance our 
proposition with one new store opened in 
the year.

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PROPERTYANDSTORESREVIEW

UNITED STATES

SHOE PALACE
The acquisition of Shoe Palace in December 
2020 complements the Group’s ongoing 
positive developments from the existing 
Finish Line and JD fascias in the US. In 
particular, this acquisition will significantly 
increase the Group’s presence on the West 
Coast of the United States and strengthen 
its connection with the Hispanic and Latino 
consumers, who represent a significant 
proportion of Shoe Palace’s customer base.

The intention is that, from next year, the JD 
Finish Line and Shoe Palace teams will begin 
to share ideas and best practices as we look 
to create an unrivalled proposition which 
connects with all relevant consumers. We 
are confident that our combined fascias will 
provide us with the flexibility and expertise 
to fulfil our mutual ambition of becoming a 
prime customer destination for footwear and 
lifestyle apparel in the United States.

Based in San Jose, California, Shoe Palace 
currently has 167 stores, the vast majority 
of which trade under the Shoe Palace 
banner. More than half of the stores are 
located in California, although there 
is also an established retail presence 
in Texas, Nevada, Arizona, Florida, 
Colorado, New Mexico and Hawaii.

FINISH LINE
During the financial year we have seen a 
significant improvement in performance and 
whilst the temporary federal stimulus has 
inevitably had a significant positive impact, 
we firmly believe that the performance has 
also benefitted from the constant review 
of the store portfolio and the continued 
remediation of the issues caused by a lack 
of investment in the real estate portfolio 
over a number of years prior to acquisition. 
We have continued to address the size of 
the portfolio by reviewing each store on a 
case by case basis and as a result 37 Finish 
Line stores were converted to JD during the 
period and a further seven underperforming 
stores were closed. At the end of the 
financial year there were 464 Finish Line 
stores across 42 US states. 

There has also been a further reduction 
in the number of Macy’s concessions this 
year with a net decrease of five branded 
concessions in the year, all of which were as 
a consequence of the closure of the Macy’s 
host store. At the year end there were 
branded concessions in 290 Macy’s stores 
across 38 US states.

FASHION FASCIAS

Our Premium Fashion businesses further 
elevate our overall offer. Our principal 
Fashion businesses comprise:

•   Scotts & Tessuti – There are 59 stores in 

total at the end of the year following two 
closures during the period. We continue 
to look to exit smaller stores in secondary 
markets and focus our activity on larger 
space stores in premium centres where 
we can showcase the full range of the 
premium fashion offer.

•  Choice has six stores and is a retailer of 
premium men’s, women’s and children’s 
apparel and footwear. There are many 
similarities with Scotts and Tessuti with 
the management of the businesses 
working increasingly close together to 
deliver a consistent proposition in this 
sector.

•  Base Childrenswear and Kids Cavern, two 
specialist retailers of children’s premium 
apparel and footwear with 11 stores in total.

•  The Hip Store – The Hip Store continues 

to bring together an eclectic mix of 
domestic and international labels including 
emerging talent and globally-established 
brands. The Hip Store has been an 
institution in Leeds for over 20 years with 
a second store, in Nottingham, opened in 
the previous year.

We have made further selective 
complementary acquisitions in this area 
during the financial year with four new 
stores added to the Fashion portfolio 
under various fascias including Cricket in 
Liverpool, Wellgosh in Leicester, and Oi 
Polloi based in the Northern Quarter in 
Manchester.

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93

 
It is inevitable that the COVID-19 pandemic 
resulted in a temporary slowing of the 
organic club opening programme with 
only one new JD site, being a second 
club in Glasgow, opened during the year. 
As at the 30 January 2021 there were 70 
gyms in total and we are optimistic that 
we will return to previous levels of activity 
in the new financial year with at least five 
further organic clubs opening this year 
complementing further conversions of the 
acquired X4L clubs.

PROPERTYANDSTORESREVIEW

GYMS

During the year we significantly increased 
our critical mass and national presence with 
the acquisition, out of administration, of an 
initial 50 gyms which had previously traded 
as Xercise4Less for a total consideration 
of £24.2 million. We have subsequently 
returned 11 of the acquired sites back to 
the relevant landlords and would currently 
anticipate retaining at least 36 of the 
remaining gyms longer term although 
negotiations on new leases are still ongoing 
on a small number of sites. The programme 
of works to convert these gyms to the JD 
fascia was accelerated through the most 
recent temporary closure period with a total 
of 19 clubs now converted to the JD format.

The lockdowns in the year have brought 
into sharper focus the physical and mental 
health benefits of regular exercise. We 
are confident that our JD and X4L clubs 
offer a safe environment for our members, 
with significant investments made in 
reconfiguring the space in our clubs to 
facilitate social distancing and providing 
sanitisation stations.

94

OUTDOOR

BLACKS, MILLETS AND ULTIMATE 
OUTDOORS
Our approach continues to be to keep 
leases flexible with break clauses wherever 
possible so we can react quickly if market 
conditions change. Whilst there has been 
no change to the Blacks store portfolio in 
the year, our policy of flexibility means that 
the Millets store portfolio has continued 
to change with the closure of four stores 
during the year along with the relocation of 
one store. Five stores continue to trade as 
Ultimate Outdoors following the closure of 
one store in the year at Merryhill. 

GO OUTDOORS
Following the onset of COVID-19, the future 
viability of Go Outdoors became materially 
uncertain with the enforced closure of the 
stores on 23 March 2020 bringing into 
sharper focus the underlying structural 
weaknesses of the business. In particular, 
the performance of Go Outdoors is very 
dependent on levels of footfall into stores 
which, historically, have represented more 
than 90% of annual revenues. Further, 
the terms of the property leases were 
very inflexible with the stores having an 
average remaining period to lease expiry 
of approximately ten years with upwards 
only rent reviews, many of which are fixed 
at rates above inflation regardless of the 
market rent in the location.

Reduced consumer confidence and the 
requirement to maintain social distancing 
in stores as a result of COVID-19 impacted 
footfall. This, combined with the inflexible 
lease terms, resulted in the Board deciding 
that it was not in the best interests of 
the wider Group, and its shareholders, to 
provide continued financial support to Go 
Outdoors in its current form. Accordingly 
Go Outdoors entered into administration on 
23 June 2020.

The Board considered a number of strategic 
options which included the appointment of 
advisers in May 2020 to market the business 
for a potential sale. The Board examined the 
offers made through the marketing process 
together with the other options available 
to it and ultimately determined that, if 

fundamentally restructured, Go Outdoors 
had a future in the Group. Consequently, the 
Group, via its newly incorporated subsidiary 
Go Outdoors Retail Limited, subsequently 
re-acquired the business and substantially 
all of the assets of Go Outdoors from its 
Administrators with this proposal being 
reviewed and cleared in advance by the 
independent Pre Pack Pool.

The Group has subsequently completed or 
substantially agreed new leases with terms 
that were more appropriately structured for 
53 stores. Advanced negotiations continue 
for the remaining stores that the Group 
would like to trade from longer term with 
two significant loss-making stores closed to 
date.

Prior to Go Outdoors entering into 
administration, we had started to integrate 
the Fishing Republic business into the Go 
Outdoors stores by creating dedicated 
areas for fishing products where space 
allows. As a consequence, we did not need 
a large number of stand-alone Fishing 
Republic stores with a further two stores 
closed in the year leaving a portfolio of 
three stores at the end of the year. 

In December 2020, the Group also acquired 
the highly regarded Naylors equestrian 
business which had three stores on 
acquisition. As with Fishing Republic, it is 
our intention to include Naylors branded 
equestrian areas in to Go Outdoors stores 
where space allows. 

TISO, ALPINE BIKES AND GEORGE FISHER
There were no changes to the Tiso store 
portfolio during the financial year. Tiso 
continued with 13 stores; 12 of which are in 
Scotland, consisting of nine Tiso Outdoor 
Experience stores and three stand alone 
Alpine Bikes stores, plus the highly regarded 
George Fisher store in Keswick.

For a complete table of store numbers see 
page 32.

Peter Cowgill 
Executive Chairman 
13 April 2021

95

CORPORATE 
AND SOCIAL 
RESPONSIBILITY

96

97

CORPORATE AND SOCIAL RESPONSIBILITY

ENVIRONMENT, SOCIAL AND 
GOVERNANCE (ESG)

OVERVIEW AND GOVERNANCE
Prior to the Group’s entry into the FTSE 
100, the Board instigated a formal ESG 
engagement process, leading to a step-
change in our commitment to provide 
greater transparency and performance 
comparison on our environmental 
performance.

Cognisant of our enhanced reporting 
responsibilities as part of the FTSE 100, 
the Group founded its ESG committee to 
determine ESG-related strategy, corporate 
risk-assessment and monitoring of ESG 
performance across the Group’s respective 

fascias and territories. The ESG Committee 
is responsible for the assessment and 
publication of our ESG-related principal 
risks, our environment related investment 
plans, and the communication of our 
strategy to colleagues, customers and 
investors.

Our ESG Committee has shared our 2020 
achievements and 2021 objectives with 
our leading brands, outlining our progress 
within the period, and encouraging our 
largest suppliers to increase the disclosure 
of information relating to their own 
environmental stewardship and progress. 

ESG SECTION CONTENTS

100  OUR PEOPLE
100  Response to COVID-19

101 

Inclusivity

102  Employee Welfare, Communication and Engagement

103  Learning & Development

105  Talent Acquisition, Kickstart Scheme & Opportunities within the Group

107  HEALTH & SAFETY

109  ENVIRONMENT AND CLIMATE CHANGE 
109  Disclosures and standards

111  Key environmental achievements

111  Climate change - reporting and compliance

114  Science based target initiatives (SBTi’s)

114  Environmental objectives (including climate change) – 2020/21 progress 

118  Greenhouse Gas (GHG) emission data

121  Water stewardship and biodiversity

122  Environmental resource management 

125  ETHICAL SOURCING 
125  JD Ethical Code of Practice / Code of Conduct

127  Sustainability

134  Modern Slavery

137  Supply Chain Audit & Compliance

140  THE JD FOUNDATION

98

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CORPORATE AND SOCIAL RESPONSIBILITY

OUR PEOPLE

The talented individuals working with 
the Group are integral to our continued 
success, delivering exceptional results year 
after year. We want to attract, retain and 
develop the very best talent at all levels 
throughout the Group and believe that an 
engaged workforce is an essential ingredient 
towards continued success. We strive to 
create a workplace in which everyone is 
safe; supported and respected; treated 
fairly and taken care of, listened to, and 
motivated to achieve their full potential. 
We are committed to achieving excellence 
in the areas of health and safety and the 
protection of our colleagues in their working 
environment.

Our goal is to provide opportunities, support 
and guidance to our colleagues all over 
the world, whilst promoting inclusivity, 
social mobility and mutual respect across 
the Group. This is achieved by educating, 
informing and responding to our colleagues, 
delivering a consistent employee experience.

RESPONSE TO COVID-19
Throughout the COVID-19 pandemic, our 
priority has been to protect our colleagues 
when they have been at their most 
vulnerable. As a business, we recognise that 
we have a responsibility not only to our 
colleagues’ physical health but also their 
mental wellbeing and we have strived to 
ensure that nobody felt as though they had 
to face this unique situation alone. In the face 
of the challenges this year, we have sought to 
provide our colleagues with job security and 
to support them as individuals, giving them 
the platform to continue to thrive.

Throughout 2020 our people continued 
to deliver in challenging circumstances. 
This is testament to the outstanding work 
ethic which exists throughout the Group. 
Our colleagues’ response to the challenges 
resulting from the COVID-19 pandemic has 
been a source of great pride. We truly have 
an extraordinary team across all fascias, 
divisions and sectors of the business 
globally.

The patience of furloughed colleagues 
waiting to return to their workplace, the 
adaptability of those who have had to 
transform their way of working to perform 
their roles remotely and the tenacity of 
individuals who have continued to work 
throughout, whilst adhering to guidance as 
it has been issued, have all been admirable. 
Our colleagues have overwhelmingly risen 
to the challenge and continued to deliver 
and exceed expectations. This is reflective 
of the “can-do” culture fostered within the 
business and our unwavering commitment 
to getting the job done to the highest 
possible standard. 

During a time when people have felt more 
geographically disconnected than ever, 
the Group has invested in the tools and 
technology to ensure that our colleagues 
could continue to work closely together. 

INCLUSIVITY
The Group is absolutely committed to 
promoting policies which ensure that 
colleagues and customers are treated 
equally regardless of ethnicity, social origin, 
gender, sexual orientation, disability or 
age. Following the tragic death of George 
Floyd in the United States, we worked with 
our teams around the world and with both 
the JD Foundation and the Finish Line 
Youth Foundation to ensure that, across 
the Group, we play an integral part in what 
is hopefully a united global approach to 
eradicate not just racism but all forms of 
discrimination from society.

We have launched our Inclusivity Campaign 
which will support our promise to educate 
and train our colleagues, with a focus 
on key topics such as equality, diversity, 
biases and cultural intelligence. Alongside 
the introduction of our Diversity & 
Inclusion forums for our colleagues, we are 
committed to engage, learn and promote 
dialogue around potentially sensitive 
subjects in order to improve understanding 
and awareness throughout the business.

In addition, a series of videos have been 
created highlighting individual experiences 
of diversity and inclusivity. These have 
been distributed via our people platform, 
JD4U, to emphasise the importance of 
the campaign to all colleagues and drive 
engagement at all levels. The videos have 
generated over 40,000 views by our 
colleagues. 

The campaign is ongoing and the first phase 
of virtual training sessions on the topic 
were attended by 540 employees across 
151 sessions. The feedback received has 
been exceptional with 91% of participants 
stating that 50% or more of the information 
received during training was new to them. 
As a result, over 80% of participants stated 
that they will be more aware of the way in 
which they behave and communicate.

To promote widespread engagement in 
the campaign, colleagues were also asked 
to help the JD Foundation to nominate its 
latest charity partner from a shortlist of 
organisations. At the end of this process, 
Blueprint For All (formerly known as The 
Stephen Lawrence Charitable Trust) was 
selected as the charity partner (please refer 
to page 142 for further details).

All colleagues have a part to play in the 
future of the Group and we will continue 
to remain committed to breaking down the 
barriers to our collective progress and sense 
of belonging.

GENDER ANALYSIS
The breakdown of the Plc Board and the 
Group as a whole by gender as at the end 
of the financial period ended 30 January 
2021 is as follows:

Plc Board

Senior Managers*

Other employees

Male

Female

Total

% Male

% Female

5

409

2

150

7

559

30,003

30,484

60,487

71%

73%

50%

29%

27%

50%

The breakdown for the comparative period as at 1 February 2020, is set out below:

Plc Board

Senior Managers*

Other employees

Male

Female

Total

% Male

% Female

5

322

2

106

7

428

28,924

27,326

56,250

71%

75%

51%

29%

25%

49%

*Senior Managers are defined as persons responsible for planning, directing or controlling the activities of a Group company or 
companies, a strategically significant part of a Group company or Directors of subsidiary undertakings.

100

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CORPORATE AND SOCIAL RESPONSIBILITY

EMPLOYEE WELFARE
The changes that society in general has 
faced as a result of the pandemic has 
provided the business with the opportunity 
to focus on the safety and wellbeing of our 
most important resource; our colleagues. 

The promotion of social distancing and 
COVID-19 control measures throughout the 
business have seen a huge cross-functional 
effort to provide environments that are 
as safe as possible for our colleagues and 
customers.

However, the Group has not purely 
concentrated on physical safety with 
significant investment in providing support 
for colleagues’ general wellbeing. 

The groundwork for some aspects of this 
were in place from last year, such as the 
training of colleagues on First Aid, Mental 
Health First Aid, behavioural training 
sessions and Modern Slavery Awareness 
Campaigns. During 2020, the Group has 
taken this to another level: 

•  Regular checks regarding the vulnerability 
status of our colleagues were conducted 
on JD4U, allowing us to provide the 
appropriate instruction and support where 
required. 

•  Resources for campaigns regarding Mental 
Health Awareness and Domestic Abuse 
have been made available via JD4U.

•  Messages of support from key business 

heads issued to large sectors of the 
business to whom it would previously 
have been impossible to reach during the 
lockdown.

•  Working from home guidance and tools 
provided to all colleagues expected to 
work remotely. 

•  Comprehensive “Return to Work” training 
for our colleagues as they returned from 
lockdown to a workplace different to 
anything they had previously encountered.

The welfare of our colleagues is of the 
utmost importance to the business. To 
ensure our approach to this subject is at the 
required standard, we have trialled ‘Welfare 
Champion’ roles in our Head Office and 
Kingsway Distribution Centre.

Our Welfare Champions are a designated 
point of contact for colleagues who need 
to reach out for help regarding any aspects 
of their mental or physical wellbeing. These 
colleagues receive the appropriate training 
from the Group to ensure that responses are 
treated with the required levels of sincerity, 
respect and professionalism. The trial has 
been a success and the first retail Welfare 
Champions will be nominated in 2021.

The Group will also launch our wellbeing 
network where nominated sponsors will 
come together to drive the mental health 
agenda and champion open communication 
to raise awareness.

COMMUNICATION
The requirement to bring our colleagues 
together has meant that our people 
management system, JD4U, has become 
an even more invaluable asset throughout 
2020. 

Previously JD4U allowed colleagues to 
ensure they have access to the latest 
information regarding their pay, holiday and 
contract information but the deployment of 
the system’s new homepage in March 2020 
saw a development which has been crucial 
to keeping colleagues aware of materials 
that are both necessary and beneficial.

This process is assisted by the items put 
forward by colleagues across the business 
via our anonymous ‘Your Voice’ digital 
suggestion box. Your Voice allows all 
colleagues to submit their suggestions 
regarding how to improve the business from 
any web-enabled device.

Representatives from each forum are 
selected to attend a forum with the Group 
Executive Chairman, as the Group continues 
to cultivate meaningful, two-way dialogue 
between the business and its colleagues. 
This generates a wide range of topics 
which furthers discussions such as how 
to create a better place to work. Details 
of the engagement that has taken place 
with our colleagues in relation to Executive 
remuneration can be found in the Directors 
Remuneration Report on page 179.

LEARNING AND DEVELOPMENT
In 2020, the Learning and Development 
department restructured to allow strategic 
focus on four key areas (Leadership, Brands, 
Operations and Technology) and to better 
facilitate their reach across the Group 
in response to the restrictions imposed 
due to COVID-19. These restrictions have 
necessitated an increased focus on online 
workshops and webinars whilst improving 
the use of existing technology. 

Our team are experienced in delivering 
training solutions to support a broad range 
of initiatives and their greatest achievement 
in 2020 was the number of sessions 
delivered despite the constant changes to 
COVID-19 restrictions. 

Over 550,000 tasks have been completed 
by colleagues since the launch of the 
new homepage, which is accessible by 
colleagues from any web enabled device 
and assisted by push notifications from the 
JD4U mobile app. 

These tasks relate to all aspects of Group 
communications, from upcoming events, 
to providing support through lockdown 
and providing general updates, ensuring all 
our colleagues continue to remain well-
informed in an ever-changing environment.

The homepage also provides a hub for 
important documents, user guides and 
resources on wellbeing topics such 
as Mental Health Awareness and JD 
Foundation initiatives. 

The year also saw the introduction of 
Company Office 365 accounts for all retail 
colleagues at Supervisor level and above 
within the UK. Allowing daily access to 
Microsoft Teams and Outlook provided 
colleagues with additional communication 
tools to perform their roles effectively. 

ENGAGEMENT
The Group continually strives to improve, 
and we are always looking for ways to 
empower colleagues with the opportunity 
to provide us with their unique insights into 
how we can make the business an even 
better place to work.

Our Employee engagement forums are 
designed to understand the motivations 
of our diverse employee base and the 
representatives meet monthly to discuss the 
topics that matter to our colleagues. 

This provides representatives from all levels, 
fascias and sectors of the business with 
the opportunity to convene and provide 
the Group with honest feedback, ideas 
and concerns from employees and present 
ideas to the members for consideration. The 
forum then collects relevant data to analyse, 
and provide productive feedback, enabling 
two-way communication between our 
colleagues and the Group.

102

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CORPORATE AND SOCIAL RESPONSIBILITY

The team have conducted 364 virtual 
courses, attended by 1,202 delegates 
across the Group (including 216 courses 
internationally reaching 894 attendees) 
within 2020. The overwhelming majority of 
attendees (94%) agreed that virtual courses 
allowed for effective learning and the 
quality of training was maintained. 

Our online e-learning platform played a 
crucial part in the accelerated adoption of 
digital learning. An example of this was the 
rollout of the COVID-19 module to 39,554 
colleagues across UK & Europe; achieving 
a company record for the highest number 
of participants to a single course. The 
module ensured a consistent message was 
communicated across the Group, enhancing 
awareness and helping to keep our 
colleagues and customers safe. 

The platform opened up an opportunity to 
promote existing digitally enabled portfolios 
of learning offerings as a way to help 
colleagues during challenging times and to 
help them to develop new skills. Globally, 
our employees have access to almost 800 
courses, tailored to support their specific 
job role, with 8.4 million hours of learning 
completed throughout 2020. 

Also, across our Kingsway Distribution 
Centre we have designed a two-step online 
induction which digitises the previously 
physical induction process, vastly improving 
the colleague experience. Since October 
2020 over 4,000 staff have been inducted 
in this way.

E-LEARNING STATISTICS

Europe

UK and Ireland

Courses on Platform

Courses Completed

Minutes of Learning

205

247,365

3,684,587

Belgium

Germany

Spain

France

Italy

Netherlands

Scandinavia

Asia

Asia

South Korea

United States

US

Total Global

24

13

68

42

38

28

26

15

13

2,191

7,734

63,300

15,838

18,633

3,107

1,250

3,805

2,270

27,068

91,709

785,140

221,244

231,945

24,102

22,436

75,500

51,741

796

710,978

498,197,655

1,268

1,076,471

503,413,127

Courses Held

Delegates Trained

23

60

151

25

38

47

20

364

45

90

540

18

308

93

108

1,202

Courses Held

Delegates Trained

63

42

64

23

192

556

53

376

167

270

866

2,068

TALENT ACQUISITION
As the focus over the last year has been to 
protect and support our existing colleagues, 
the Group implemented a temporary 
recruitment freeze during 2020. However, 
the Group continues to attract talent 
globally with thousands of users registered 
internationally on our careers website.

Our engagement with digital platforms 
such as LinkedIn has seen this number grow 
throughout the past year and will continue 
to do so going forward. More people than 
ever want to work for the Group, and we are 
determined to ensure we become an even 
more attractive employer who can offer 
stability, support and growth opportunities 
to our colleagues across the globe.

COURSES DELIVERED IN 2020

2020 Courses UK and Ireland

Welfare Champions

Retail Academy 

Inclusivity

Head Office Management Development Programme

Retail Supervisor Accreditation

Retail Management Development Programme 

Head Office Induction

Total UK

2020 Courses Europe

Retail Academy 

Retail Supervisor Accreditation 

Retail Management Development Programme

Territory Specific Courses

Total Europe

UK & Europe Total

APPRENTICESHIPS 
Over the last few years, we have worked 
alongside internal and external stakeholders 
to build up an infrastructure to support 
the promotion of apprenticeships as a 
learning and development opportunity and 
to support employee development and 
progression across the Group. 

To date we have had 45 apprentices 
complete their apprenticeships successfully 
and have 66 current apprentices studying 
programmes such as Management, HR, 
Data Analytics, Retail, Accountancy, Digital 
Marketing, Software Development, Quantity 
Surveying and many more. 

Our key strategy for 2021 is to offer 
apprenticeship pathways for all employees 
across Group Retail stores, Distribution 
Centres and Head Office alongside 
externally advertised apprenticeship 
role opportunities. Key successes so far 
this year have been the launch of retail 
and Distribution Centre apprenticeship 
programmes working with our 
apprenticeship partner. 

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CORPORATE AND SOCIAL RESPONSIBILITY

KICKSTART SCHEME
Today’s young people are the stars of 
tomorrow. The Group recognises this 
and has now been approved to take 
on over 1,200 colleagues as part of the 
government’s Kickstart scheme. 

Available to people on Universal Credit 
between the ages of 16 and 24, the Kickstart 
scheme enables the most vulnerable 
individuals to enter the world of work 
to gather vital skills and training (from 
both the Group and the Prince’s Trust) as 
well as professional experience that will 
benefit them for the rest of their careers. 
Our Kickstart selection process will have a 
particular focus on attracting individuals 
from disadvantaged backgrounds who 
would have otherwise been displaced 
further from the employment market due to 
COVID-19. 

OPPORTUNITIES WITHIN THE GROUP
The Group’s expansion has meant that 
there have always been opportunities for 
colleagues to grow with the business. Now, 
colleagues can grow both professionally and 
personally with JD.

The amount of learning and development 
options for colleagues at all levels of 
the business is unprecedented and this 
portfolio of learning materials and pathways 
continues to expand.

With the support and development 
resources available, the Group is in the 
unique position of being a great business 
to work for providing exciting opportunities 
both in the UK and internationally. 

HEALTH AND SAFETY 

We are fully committed to continuous 
health and safety improvement across all 
areas of the Group and understand that it is 
the way we work and behave that protects 
our colleagues, customers and other 
stakeholders. 

Our Occupational Health provision provides 
health checks and support for employees 
and also enables the business to promote 
healthier lifestyles. The Retail Trust is also a 
key component of our wellbeing strategy, 
providing a free, confidential support 
service that aids the emotional and financial 
wellbeing of our people, their families and 
direct dependants in times of need. 

Our organisational structure defines 
individual safety responsibilities and duties 
to ensure that we provide and maintain safe 
and healthy working conditions, equipment 
and systems of work for all our colleagues.

We demonstrate this commitment through 
active leadership, promoting best practice 
and by setting specific and measurable 
targets each year. Our performance against 
these targets is reviewed at Board level and 
reported upon regularly. We will ensure that 
adequate resource is provided to enable 
these targets to be achieved and to ensure 
the effective management of risk within the 
Group.

As the Group’s physical store base becomes 
more geographically dispersed, the risk of 
breaches in health and safety standards 
and regulations will naturally increase. To 
mitigate against this risk, we constantly 
review the level of resource dedicated 

to this important area to ensure that our 
Health and Safety team has the necessary 
personnel and other resources to manage 
the risk effectively. Breaches of Health and 
Safety regulations can happen though, 
and where they do, we take appropriate 
action and use the experience to ensure 
an even greater focus on health and safety 
improvement for the benefit of the public, 
our customers and our employees. 

We can report the following for the year:

•  The Royal Society for the Prevention of 
Accidents awarded the Group a Gold 
Award for its retail health and safety 
management in March 2020.

•  There have been no Local Authority or 

Fire Authority enforcement notices served 
in UK and the Republic of Ireland during 
the year. 

The table below shows the number of 
enforcement notices served in the UK and 
the Republic of Ireland over the 10-year 
period since 2011.

ENFORCEMENT NOTICES SERVED  
2011–2020

4

2
0
1
1

2

2
0
1
2

1

1

2
0
1
3

2
0
1
4

2
0
1
5

2
0
1
6

2
0
1
7

2
0
1
8

3

2
0
1
9

2
0
2
0

106

107

Our focus in the coming year will be: 

•   To retain the British Safety Council ‘five 

star’ accreditation for our Kingsway 
distribution centre.

•  To retain the Royal Society for the 

Prevention of Accidents Gold Award for 
our retail health and safety management.

•  Continued safety management in all our 
stores and ensuring no Local Authority 
or Fire Authority enforcement notices are 
served on the Group.

•  To further improve the level of compliance 

with Group standards in every territory.

•  The further implementation of our health 

and safety information, training and record 
keeping software across all the European 
countries in which we operate.

COVID-19
The COVID-19 pandemic has presented 
significant health and safety challenges. 
However, we continue to develop and 
establish revised working practises to 
ensure the safety of our colleagues, 
customers and visitors. Details of our 
risk assessments, operating procedures 
and control measures taken to address 
the increased risk are presented in our 
Principal Risks and Uncertainties section 
on page 51. Local authorities have visited 
our distribution centres, stores and gyms 
on multiple occasions to review the control 
measures that we have implemented. 

CORPORATE AND SOCIAL RESPONSIBILITY

In 2019 there were three Local Authority or 
Fire Authority enforcement notices served. 
In each case immediate action was taken to 
comply with all requirements and as a result 
the notices were withdrawn.

Our commitment to continuous health and 
safety improvement is demonstrated by:

•  The further development across 
our European stores of our web 
based, online induction and training 
programme ensuring every colleague 
has the competence, understanding and 
awareness to work safely and at minimum 
risk.

•  Continued health and safety input in 

all our new and refitted stores from the 
initial design through to opening. Our 
health and safety team conducts its own 
audit programmes to ensure the highest 
safety standards are maintained during 
the construction phase of all our shop-fit 
projects.

•  Continuous review of our policies and 

processes to ensure best practice in all 
areas of our business. During the year 
we have reviewed and revised various 
risk assessments across all areas of the 
business.

•  Our quarterly Group and monthly 

Distribution Centre health and safety 
committee meetings allow colleague 
engagement in health and safety, with all 
colleagues having the opportunity to raise 
safety concerns through their committee 
representatives. 

•  Bi-annual health and safety meetings held 
in all other European countries in which 
we operate.

•  All UK Group companies with warehousing 

and distribution activities receive bi-
annual internal health and safety audits to 
ensure compliance with Group health and 
safety standards.

•  The appointment of a Health and Safety 
Officer in Germany to provide specific in 
country support to the JD Germany team.

ENVIRONMENT AND CLIMATE CHANGE

DISCLOSURES AND STANDARDS – 
ENVIRONMENTAL
Over the past two years we have re-
purposed and relaunched our corporate 
website, providing detailed explanations 
and case studies highlighting our 
environmental progress. The Group 
welcomed the positive investor and 
stakeholder feedback on our prior increase 
in disclosures relating to our environmental 
performance. We aim to continue this 
progress both during the period, and via 
additional disclosures within this report 
including:

•  Our inaugural adoption of the principles 

and framework outlined within the 
Task Force on Climate-related Financial 
Disclosures (TCFD).

•  Disclosing the Group’s progress 

towards the United Nations Sustainable 
Development Goals (SDGs) relevant to our 
business operations.

•  Providing our scores (including 

comparison to our industry peers) for 
additional benchmark assessments within 
the Carbon Disclosure Project (CDP) 
global disclosure system.

This period represents the first year that we 
have referenced our performance relative 
to both the TCFD framework and UN SDGs. 
Research by our ESG Committee indicates 
that comparable organisations have taken 
differing approaches to referencing TCFD, 
and it is our belief that the Financial 
Stability board and / or the UK government 
and Financial Conduct Authority (FCA) may 
issue more standardised guidance to TCFD 
disclosures within the next two years. 

In the interim, we acknowledge that 
our interpretation of TCFD and the UN 
SDG disclosures may not be a complete 
exposition for all criteria. Nonetheless, we 
believe that by adopting such reporting 
frameworks, the Group is once again 
evidencing its commitment to continual 
improvement with regards to environmental 
performance and reporting. We shall 
continue to use the TCFD recommendations 
to inform and develop our strategy on 
climate action and related disclosures.

On the next page is a compliance summary 
of the TCFD disclosure requirements and 
the page reference for the Group’s relevant 
disclosures in this Annual Report:

108

109

CORPORATE AND SOCIAL RESPONSIBILITY

GOVERNANCE Disclose the organisations governance around climate-

STRATEGY

related risks and opportunities:

– Board oversight

– Management role in assessment and management

Disclose the actual and potential impacts of climate-
related risks and opportunities on the organisations 
businesses, strategy, and financial planning, where such 
information is available:

– Risks and opportunities over short, medium, long-term

– Impact of climate-related risks and opportunities

–  Resilience of the organisations strategy using climate-

related scenarios

RISK 
MANAGEMENT

Disclose how the organisation identifies, assess, and 
manages climate-related scenarios:

– Processes for identifying and assessing risk

– Processes for managing climate-related risk

–  How are climate-related risks integrated into the 

organisation’s overall risk management

METRICS AND 
TARGETS

Disclose the metrics and targets used to assess and 
manage relevant climate-related risks and opportunities 
where such information is material:

Page

49, 109 

49, 56, 98, 162

49, 56–57

58–67 

58–67

58–67

58–67

56 

56–57

56–61

58–64

109 

– Metrics used to assess climate-related risks identified

– Disclosure of Scope 1–3 GHG and associated risks

–  Describe targets used to manage climate-related risks 

and performance vs targets

56, 114–117

111, 118–120

115–119

110

ESG KEY ACHIEVEMENTS – 
ENVIRONMENTAL
•  The Group achieved a ‘Leadership’ 

grade of A- within the CDP ‘Climate 
Change’ assessment, for which scores 
were published in December 2020. 
CDP disclosures are closely aligned and 
recognised by the TCFD. The Group out-
performed our sector benchmark score by 
three grades.

•  The Group’s inaugural submission within 
the CDPs ‘Water Stewardship’ category 
achieved a ‘B’ grade score, demonstrating 
the strong progress made across the 
entirety of the Group, from our Private 
Label team through to the site-level 
endeavours of all of our colleagues. The 
Group outperformed our sector average 
score for ‘Water Stewardship’ by two 
grades and has also received recognition 
as a ‘CDP Supplier Engagement Leader’, 
based on our 2020 CDP climate response. 

•  In accordance with our support and 

membership of the RE100 (the world’s 
most influential companies, committed 
to 100% renewable power), the Group 
continued to transfer new territories to 
renewable energy, with Spain and Portugal 
migrating to new, environmentally 
beneficial green renewable solutions 
during the period.

•  The Group achieved recognition as a 

‘Committed’ supporter by the Science 
Based Targets initiative (SBTi) board in 
December 2020. During the period ahead, 
the Group will target formal sign-off our 
Scope One-Three emission reduction plans 
by the SBTi committee. This verification 
process is a prerequisite for the Group 
to publicly state that our targets are 
‘Science-based’. This year we also 
reported for the first time our Scope Two 
market-based emissions in addition to our 
location-based emissions.

•  The Group achieved independently-

audited ‘zero to landfill’ accreditation 
for our largest directly operated site 
(Kingsway Distribution Centre) in February 
2020 and plans to follow suit for our other 
major occupancy locations.

ENVIRONMENTAL – CLIMATE CHANGE 
The Group embraces its responsibility to 
contribute towards reducing the impact of 
climate change and remains fully supportive 
of the United Nations ‘Paris Agreement’ 
adopted in 2016. The Group will be closely 
monitoring preparation for, and actions 
agreed at the 26th UN Climate Change 
Conference (COP26) in November 2021. 

Responsible energy procurement and usage 
remains integral to the Group’s efforts 
to help limit global warming, and to play 
our part towards helping to limit global 
warming to the mid-century 1.5 degree 
Celsius scenario. The Group requires all of 
our subsidiaries and suppliers (regardless of 
territory) to mirror its commitment towards 
minimising the impact of climate change, 
via progressive behaviours, investment, and 
increased disclosures relating to carbon 
usage and environmental performance.

The core business of the Group is retail. 
Across our multiple store fascias and 
territories we aim to provide customers with 
an engaging retail experience, showcasing 
the latest products from leading brands. 
Accordingly, this requires our stores and 
sites to utilise the latest lighting and 
technology, whilst providing customers and 
colleagues a regulated ambient temperature 
throughout their visits.

ENVIRONMENTAL – CLIMATE CHANGE 
REPORTING AND COMPLIANCE
The Group’s management of carbon 
emissions is delineated into two categories:

1) Scope One and Scope Two – the Group’s 
‘directly controlled’ operations within 
Group-owned infrastructure (e.g. our 
warehouse and in-store energy usage) and; 

2) Scope Three – the operations and 
activities of both our merchandise suppliers 
(including manufacture of products), and 
our non-merchandise suppliers, including 
but not limited to product transport and 
delivery.

Within the first category (Scope One, 
or ‘directly controlled’ operations), 
the Group remains compliant with the 
UK Government’s Carbon Reduction 
Commitment, the new Streamlined Energy 

111

 
 
 
CORPORATE AND SOCIAL RESPONSIBILITY

and Carbon Reporting (SECR) system and 
has fulfilled our Energy Savings Opportunity 
Scheme (ESOS) and Energy Efficiency 
Directive (EED) obligations. At present, over 
99% of Group carbon emissions fall within 
the Scope Three category.

The Group continues to use CDP as 
our primary method of monitoring our 
comparative industry performance relating 
to our management and strategy relating 
to climate change and carbon reduction. 
We recognise that our new position within 
the ‘leadership’ category of organisations 
can only be maintained by continued 
improvements with regards to both 
reducing carbon, and further increasing the 
transparency of our efforts. 

The secondary category of carbon 
emissions (Scope Three – those arising from 
the activities of our supply chain) has been 
fully mapped during the period as part of 
our SBTi preparations. Purchased goods 
and services (71.42%) are the largest Scope 
Three contributor. The Group continues to 
monitor the progress of our largest suppliers 
as they seek to achieve their respective 
carbon reduction targets. Emissions data is 
constantly adjusted due to both changes in 
Group activity and changes to calculation 
methodologies.

ENVIRONMENTAL – CLIMATE 
CHANGE REPORTING AND  
COMPLIANCE

THE SECONDARY CATEGORY OF CARBON EMISSIONS (SCOPE THREE – 
THOSE ARISING FROM THE ACTIVITIES OF OUR SUPPLY CHAIN) HAS BEEN 
FULLY MAPPED DURING THE PERIOD AS PART OF OUR SBTI PREPARATIONS:

OTHER

1.12%

USE OF SOLD  
PRODUCTS

21.37%

EMPLOYEE  
COMMUTING

0.47%

WASTE GENERATED  
IN OPERATIONS

CAPITAL  
GOODS

0.18%

1.73%

END OF LIFE

1.18%

DOWNSTREAM 
TRANSPORTATION AND 
DISTRIBUTION

0.39%

BUSINESS  
TRAVEL

0.65%

UPSTREAM 
TRANSPORTATION  
AND DISTRIBUTION

PURCHASED  
GOODS AND 
SERVICES

1.49%

71.42%

112

113

ENVIRONMENTAL – REDUCING CARBON 
EMISSIONS – 2020/21 PROGRESS
During previous reporting years, the 
Group maintained a Carbon Management 
Programme (‘CMP’) sponsored by our Chief 
Financial Officer and reviewed at regular 
intervals. Following the establishment of the 
Group’s ESG Committee, the management 
of carbon, water, waste, and other key 
environmental measures are now measured 
against an updated set of objectives.

CORPORATE AND SOCIAL RESPONSIBILITY

ENVIRONMENTAL – SCIENCE BASED 
TARGET INITIATIVES (SBTI’S)
During the period, the Group’s Energy 
and Environment team worked with 
independent, specialist consultants to 
identify the sources and values of all the 
Group’s Scope One, Scope Two, and Scope 
Three emissions.

Based on the data gathered, and the 
analysis of both Group operations and the 
carbon reductions of our key suppliers, the 
Group has identified the following (draft) 
SBTi’s. The SBTi board allows up to two 
years to submit Scope Three targets (owing 
to the complexity of completing a footprint 
calculating our supply chain emissions).

JD Group has chosen to provide our 
provisional targets in the interests of 
transparency, and to reassure investors and 
customers as to our continued commitment 
to reduce carbon emissions and help to limit 
the impact of global warming. Please note 
that the targets below may be adjusted 
due to any or either of i) adjustments made 
within our final data validation check ii) 
feedback received as part of the official 
SBTi board verification process, or iii) 
the occurrence of significant, unforeseen 
events (e.g. major changes in international 
legislation) that impact the global 
operations of business operations:

JD Group Scope One and Two emissions 
reduction targets: By 2035, JD will achieve 
an absolute reduction of 67.2%* vs our 
2019/20 base year.

JD Group Scope Three emission reduction 
target: By 2035, JD Group will achieve an 
absolute reduction of 67.2%* vs our 2019/20 
base year.

*subject to final data validation checks and 
external specialist review. 

2020/21 
ENVIRONMENTAL 
OBJECTIVE

CARBON 
REDUCTION –  
ON SITE
Reduce carbon 
usage in trading and 
non-trading sites 
via investment in 
technology

•  Building 

Management 
System (BMS) 
installations 

•  Adjusting 

temperature ‘set-
points’

•  Use of LED 
technology

CARBON 
REDUCTION - 
EDUCATION
Reduce energy 
usage via colleague 
awareness and 
training

2020/21 – PROGRESS

2021/22 OBJECTIVES

BMS shall continue to be installed 
within new JD stores as standard with 
trials underway for a number of our 
other fascias and international stores.

Investment in LED continues to 
be rolled out into new stores with 
improved lower energy specifications 
being tested. LED retrofit programs 
are planned for the Kingsway 
Distribution Centre and JD Gyms 
sites.

The Group plans to review the 
benefits of solar usage within 
selected locations.

The Group aims to launch the 
‘IAMSustainable’ online training 
programme in the UK and Republic 
of Ireland, supporting ESG awareness 
and education, with a target of 
1,000+ staff to complete the Carbon 
Reduction training.

The Group has installed BMS in a 
further 36 stores this year (2020: 
372 stores) providing a saving of 
10.4% compared to usage prior 
to BMS install. Total BMS-related 
energy saving equals a carbon 
reduction of 917t CO2.

We reduced our Summer and 
Winter heating and cooling set 
points and these temperature 
adjustments delivered carbon 
savings of 309t CO2.

Group investment in LED’s has 
continued during the period 
with the installation of LED’s in 
20 locations, including seven 
gym sites, achieving 30% energy 
reduction vs. the previous 
lighting system (200t CO2).

The Group has commenced the 
development of a new ‘I am 
sustainable’ online training course 
with an external ESG e-learning 
specialist.

Furthermore, the Group’s 
environmental messaging has 
been expanded into more 
e-commerce products including 
auto-bagger film, along with 
Forest Stewardship Council (FSC) 
labelling on till receipts.

A review of the United Nations 
Sustainable Development Goals 
(SDGs) has been completed, with 
references to be included in this, 
and future Annual Reports.

114

115

2020/21 – PROGRESS

2021/22 OBJECTIVES

CORPORATE AND SOCIAL RESPONSIBILITY

2020/21 
ENVIRONMENTAL 
OBJECTIVE

CARBON 
REDUCTION – 
REPORTING
Ensure that carbon 
reduction measures 
are applied to all 
businesses and 
territories, and also 
by key suppliers

CARBON 
REDUCTION – 
PROCUREMENT
Purchase of 
renewable 
energy wherever 
operationally feasible 

A Scope Three emission 
screening exercise has been 
completed and submitted within 
our 2020 CDP submission. This 
identified that ‘Purchased goods’ 
(i.e. our branded products sold 
by the Group) are our largest 
carbon contributor.

The Group achieved recognition 
as a ‘Committed’ supporter 
by the Science Based Target 
initiative (SBTi) Board in 
December 2020.

A new store reporting dashboard 
was launched, allowing ‘rapid 
action’ to be taken during 
COVID-19 closure periods, 
reducing Group energy usage by 
77%.

Within the period we renewed 
existing agreements onto 
renewable energy tariffs and 
also moved our Spanish and 
Portuguese stores to renewable 
energy contracts.

All UK based subsidiaries that 
were acquired during 2020 
(including Xercise4Less) have 
been transitioned to renewable 
energy contracts.

BENCHMARKING 
AND ENGAGEMENT: 
Increase Group 
engagement with:

a) independent 
carbon-reduction 
surveys

The Group completed CDP 
submissions, with results of A- for 
climate (three levels above the 
retail average and ‘Leadership’ 
recognition), and B for Water 
(two levels above the retail 
average). 

b) accredited industry 
bodies

c) strategic suppliers

The Group has also recently 
joined the Energy Institute and 
continues to engage with the 
Retail Energy Forum.

The Group will submit our Scope One 
and Two emission targets to the SBTi 
committee and complete our Scope 
Three emissions footprint with key 
strategic suppliers (to enable SBTi 
submission for Scope Three targets).

The Group plans to implement 
an inventory management plan 
to improve governance for GHG 
emissions data submissions. The 
Group is also using a new carbon-
intensity metric to comply with the 
Streamlined Energy and Carbon 
Reporting (SECR) requirements.

The Group continues to purchase 
renewable energy wherever 
operationally feasible and transition 
the remaining European regions so 
as to achieve our 100% renewable UK 
and Europe status by 2022. 

The Group plans to identify 
opportunities for U.S stores (including 
acquisitions) to migrate to renewable 
energy.

The Group aims to continue and 
increase engagement with:

a) independent carbon-reduction 
surveys and expanding our 
engagement with organisations such 
as SBTi.

b) accredited industry bodies 
- continue and expand ‘zero to 
landfill’ accreditation for our office, 
major occupancy sites and targeted 
geographical locations.

c) strategic suppliers - to develop 
our Scope Three footprint and 
implement SBTi Scope Three targets, 
allowing progress and performance 
comparison with our industry peers.

2020/21 
ENVIRONMENTAL 
OBJECTIVE

RESOURCE 
MANAGEMENT
Reducing waste and 
improving re-use via 
store product ‘take-
back’

2020/21 – PROGRESS

2021/22 OBJECTIVES

The Group plans to further develop 
‘circular’ waste solutions with 
items ranging from store radios to 
mannequins, reusing items where 
possible, or working with specialist 
material recycling operators.

The Group also aims to complete the 
second UK and European packaging 
review in two years, identifying new 
recycling innovations and ensuring 
that more of our packaging can be 
recycled as a single-waste stream.

The Group will work to improve both 
colleague and customer education 
on local-re-use, sale and recycling in 
accordance with circular economy 
principles.

Zero to landfill accreditation 
was achieved following an 
independent audit of our 
Kingsway Distribution Centre. 
The Group recycled 5,173 tonnes 
of card during the period (2020: 
5,491 tonnes).

The delivered ‘circular economy’ 
projects including the return, fix, 
and reissue of large numbers of 
hangers and tote boxes, reducing 
business costs and delivering a 
carbon saving of 72t CO2.

The Group has developed a 
customer education ‘wheel’ 
outlining the key principles of 
re-use, repair and recycling 
of footwear and apparel. This 
is available on our corporate 
website and supports our opinion 
that blanket ‘retailer take-back’ 
schemes do not provide the 
most environmentally-friendly 
solutions to end of life product.

WATER REDUCTION
Site level measures 

Over 3.9m litres of water has 
been saved within the period 
across various initiatives - from 
changing specifications to 
earlier fault identification, with 
a potential further 15m litre 
reduction identified.

The Group delivered Automatic 
Meter Reading (AMR) across 
our largest major occupancy 
distribution centre and gym sites.

The Group aims to deliver an 
additional 10m litres of water use 
reduction during FY2022 (on a like 
for like basis).

We plan to migrate our UK and 
European standard of energy 
reporting management into additional 
JD Group territories. This will enable 
easier identification of efficiencies 
and remedial actions across the 
Group.

116

117

CORPORATE AND SOCIAL RESPONSIBILITY

ENVIRONMENTAL – GREENHOUSE GAS (GHG) EMISSION DATA
The Group uses and reports on Key Performance Indicators for energy usage. During the last 
year, the Group has engaged the services of a leading third party audit and certification body 
to audit and verify our Greenhouse Gas (GHG) submissions (in accordance with ISO 14064-3 
standards). 

Accordingly, the Group can report the figures below, calculated based on GHG Protocol 
Corporate Standard using emissions factors from UK government conversion factor guidance. 
The emissions reported correspond with our financial year and reflect emissions from the 
leased and controlled assets for which the Group is responsible. Emissions are predominantly 
from electricity use for our UK operations, a significant element of which act as supporting 
infrastructure for our international businesses. 

EmissionsSource:

ScopeOne(Purchasedfuels)
ScopeTwo(Electricity)Locationbased
ScopeTwo(Electricity)Marketbased
ScopeThree(Allemissions)

2020/21 

2019/20

Tonnes CO2e Equivalent

TonnesCO2eEquivalent

5,974
44,935
26,376
4,145,393

6,529
48,589
31,039
4,279,621

(i) The 2019/20 data has been retrospectively adjusted to reflect new methodology applied to the calculation of the GHG emissions as part of the 
Group’s commitment to setting an SBT. 
(ii) Reporting boundaries for 2020/21 (aggregated facilities under operational control) include UK, Australia, Austria, Belgium, Denmark, Finland, 
France, Germany, Ireland, Italy, the Netherlands, Malaysia, Portugal, Singapore, South Korea, Spain, Sweden, Thailand & the US.
(iii) In line with the GHG protocol on dual reporting, we are now able disclose both our market and location-based emissions for purchased 
electricity in 2019/20 and 2020/21. 
(iV) Scope Three emissions data is from our screening and financial data completed for our baselining for our SBT commitments. We are planning 
to complete a detailed footprint exercise this year. 

Whilst not a mandatory disclosure, the Group remains committed to presenting data 
appertaining to energy usage and carbon footprint. After improving our reporting 
mechanisms, the Group is now able to provide its full actual UK and International energy 
usage (kWh measurement) and carbon footprint. 

EnergyUsage–Electricity(kWh)
EnergyUsage–NaturalGas(kWh)

2021 

UK and ROI 

2021 

Int 

2021

Total

71,254,598
14,184,165

88,928,909

160,183,507
12,810,388 26,994,553

TotalEnergyUse(kWh)

85,438,763

101,739,297

187,178,060

CarbonEmissions(TonnesCO2e)
Intensitymetric:Locationbased
emissions(kgCO2e/m2)

20,152

30,757

50,909

32.7

57.4

44.2

As required under UK SECR legislation, we have now applied an intensity factor to our GHG 
emissions expressed in kilograms CO2e per meter squared.

Following our participation in CDP and RE100, we adhere to international recognised 
standards on disclosure for renewable energy consumption. This year we have amended 
the presentation of our renewable energy usage. Our previous method was to use the 
revenue of our respective businesses supplied by renewable sourced energy as a % of the 
total revenue of the Group. As per the new recognised standard, we have changed this to 
now apply a calculation of the renewable energy share of our total electricity consumption 
as a percentage for Europe and worldwide, as detailed in the graphs. The percentage is 
calculated based on the total usage of renewable energy supply as a % of the total energy 
supply for the region.

PERCENTAGE OF EUROPEAN OPERATIONS 
SUPPLIED BY RENEWABLE SOURCED ENERGY

NON RENEWABLE

27%

RENEWABLE

73%

NON RENEWABLE

42%

RENEWABLE

58%

PERCENTAGE OF WORLDWIDE OPERATIONS 
SUPPLIED BY RENEWABLE SOURCED ENERGY

118

119

 
 
 
 
CORPORATE AND SOCIAL RESPONSIBILITY

Industry data highlighted the need to 
accelerate decarbonisation in line with the 
2016 Paris Climate Agreement and 2018 
Intergovernmental Panel on Climate Change 
(IPCC) report. McKinsey & Company and 
the Global Fashion Agenda described 
further targets within the ‘Fashion on 
Climate’ report. The report identified that 
the wider fashion industry needed to reduce 

annual emissions by 1.1 billion tonnes (50%) 
within the next decade to remain on course 
to achieve the 1.5°C global temperature 
increase limit required to restrict global 
warming. The largest carbon emission 
impact (identified in the chart below6) is 
the production, processing and garment 
manufacturing stages of the supply chain 
cycle. 

ANNUAL GREENHOUSE GAS EMISSIONS OF APPAREL AND FOOTWEAR

30%

20%

10%

s
n
o
i
s
s
i
m
e

y
r
t
s
u
d
n

I

l

a
t
o
t

f
o
%

Material 
production

Yarn 
preparation

Fabric 
preparation

Wet 
processes

Cut, make, 
trim

Transport

Retail

Product 
use

End of 
life

* This is an annualised rather than a life-cycle analysis. Results from 19 June 2020. 
6DataSource:McKinsey&Co

Accordingly, we have reviewed our own 
supply chain to identify how we can 
encourage sustainable behaviour across 
our supply tiers to further reduce carbon 
emissions, encourage increased stewardship 
of water, whilst ensuring safe chemical 
practices.

ENVIRONMENTAL – WATER STEWARDSHIP 
AND BIODIVERSITY
The Group recognises that key raw 
materials including cotton rely heavily 
on water availability. Making sustainable 
products can directly impact farmers, the 
use of pesticides and water. Using recycled 
polyester can offer many sustainable 
benefits vs virgin polyester. The majority of 
goods sold by the Group are manufactured 
by leading global brands. 

Our largest water footprint is via our supply 
chain (third-party and private label) and our 
own operational use. For our own footwear 
and accessories brands we provide and 
monitor a ‘supplier manual’ including 
policies on modern slavery, procurement 
and global environmental footprint 
reduction. This includes standards we 
require to be met with regards to REACH 
(Registration, Evaluation & Authorisation 
of Chemicals). For leather manufactured 
goods, the Group requires our suppliers to 
be signed up to the Leather Working Group 
(LWG) standards.

In the most recent period, the Group has 
demonstrated progress via:

•  Submitting our first ever response to the 
CDP ‘Water Security’ survey, achieving a 
‘B’ grade score.

•  During the last period the Group has 

reduced its use of virgin polyester and 
increased use of Responsibly Sourced 
Cotton (‘sustainable cotton’). Sustainable 
cotton ensures; i) that farmers are trained 
on methods of water reduction ii) that 
farms are economically irrigated and iii) 
the receipt and payment of fair wages  
to workers.

•  The Group submitted its application to 
join the Better Cotton Initiative (BCI). 
We recognise the importance of working 
with a global not-for-profit organisation, 
and the largest cotton sustainability 
programme in the world. The BCI mission, 
purpose and objectives also align to the 
United Nations Sustainable Development 
Goals (UN sustainable development 
goals).

•  Continuing our ‘Sustainability flag’ 

assessment process for the Group’s 
own-brand manufactured garments. This 
ensures that our private label products 
(and suppliers) have been subject to 
reviews and compliance criteria designed 
to reduce our impact on the environment. 
Further details can be found on our 
corporate website www.jdplc.com. 

•  We have engaged with the WWF Water 
Risk Filter, allowing the Group to assess 
water risk factors within the source 
countries for our private label product 
manufacture.

In addition to our work on reducing water 
consumption through our private labels 
via sustainable design and materials, the 
Group also identifies our responsibility 
to conserve water within our directly 
controlled estate. 

•  The overwhelming majority of our store 

locations are leased from landlords. 
However, where we can contribute to 
water reduction, the Group continues to 
invest in assets to reduce consumption 
and risk to supply, both of which generate 
positive financial returns.

•  Investments in usage-reducing assets have 
saved 3.9 million litres of water to date, 
with over 15 million litres of additional 
conservation measures identified and 
implemented.

•  We also commenced the usage of 

automatic meter reading (AMR) into 
our largest major occupancy sites, 
the Distribution Centre and JD Gyms, 
permitting improved monitoring and 
subsequent reduction of our water 
consumption.

120

121

 
 
 
 
CORPORATE AND SOCIAL RESPONSIBILITY

ENVIRONMENTAL – RESOURCE  
MANAGEMENT
During the period, the Group noted a slight 
reduction in public and media focus on 
the use of plastic, mostly likely due to the 
impact of COVID-19 across the globe. The 
Group expects further public and media 
scrutiny and debate on plastic (and other 
packaging materials) to resume within 
the next period. Accordingly, the Group 
has continued to improve its ‘resource 
management’ performance across several 
areas of our directly-controlled operations. 

RECYCLING
•  Our largest directly-controlled facility 

(Kingsway Distribution Centre) achieved 
certified ‘zero to landfill’ accreditation in 
February 2020.

•  The Group continues its ‘circular economy’ 
development by increasing the number 
of recyclable waste streams within our 
directly controlled operations. Examples 
include reprocessing and reusing assets 
including 1,683 boxes of store hangers and 
over 103 tonnes of broken tote (container) 
units.

•  The Group expanded its use of the Dry 
Mixed Recycling (‘DMR’) schemes to all 
its stores and businesses in the UK and 
Republic of Ireland, to maximise waste 
diversion from landfill. In 2021 we diverted 
98.8% (2020: 98.6%) of our waste from 
landfill.

•   The Group continues to remove card and 

plastic at the earliest possible source 
(via Kingsway). During the year, the 
amount of cardboard recycled reduced 
to 5,173 tonnes (2020: 5,491 tonnes). This 
reduction is consistent with the reduced 
UK and European output as a direct 
consequence of COVID-19.

ONLINE SALES PACKAGING
By using recycled plastic material for our 
online item dispatch packaging (avoiding 
virgin material) we achieved an equivalent 
embodied carbon saving of 1,005t 
CO2e within the period. New customer 
messaging (highlighting our recycled 
content percentage, and further recycling of 
packaging after use) has been introduced 
across additional packaging for online sales, 
including film for ‘auto-bagged’ products, 
and the packaging used for our ‘ship from 
store’ project.

RETAIL PACKAGING
The Group continues to support its long-
held view that encouraging customer re-use 
of retail-issued bags is the most effective 
way to reduce overall plastic usage. Our 
JD fascia is renowned for its high quality, 
durable drawstring duffle bags, the re-use 
of which remains visually evident, from the 
high street through to the high school.

REDUCING THE IMPACT OF RETAIL 
PACKAGING
Whilst our documented approach to re-use 
is effective, the Group further minimises 
the environmental impact of customer 
bags by ensuring that duffle bags are made 
from 50% recycled material, across our UK, 
European, Asia Pacific and US operations. 
In November 2020, our JD fascia used 70% 
recycled material for our larger ‘flexi-loop’ 
bag, a product previously made from 50% 
recycled material. Our ability to assess the 
impact of the trial (e.g. ‘did the bag continue 
to remain as reusable as the previous 
iteration?’) was limited due to COVID-19 
restrictions. 

During the period, Go Outdoors joined our 
Blacks and Millets fascias by successfully 
ceasing production of plastic customer 
bags, adopting an attractive paper design. 
This measure further reduces the volume 
of plastic used within the Group, and 
we believe that (in accordance with our 
emphasis on re-use, regardless of material) 
the design of the bag encourages re-use of 
the paper-based product.

REGULATORY COMPLIANCE
In 2013 the European Commission adopted 
a proposal targeting member states to 
reduce their consumption of plastic bags 
with a thickness below 50 microns. In the 
period, the Group’s core, directly-controlled 
retail businesses did not use plastic 
bags below 50 microns. The plastic bags 
produced by the Group are at least within 
the DEFRA 50–70 micron ‘bag for life’ 
criterion. 

We continue to remain fully compliant with 
the carrier bag charge schemes across all 
operating territories. In line with territory 
legislation, the Group uses paper-based 
bags rather than plastic bags in its stores in 
the Republic of Ireland, Belgium, Germany, 
selected Spanish regions and Malaysia. The 
Group is mindful of paper’s higher level of 
pre-manufacture carbon emissions versus 
plastic and works to ensure that whole-life 
carbon emission and environmental impact 
is assessed when reviewing bags and 
packaging for any new territories. By using 
attractive designs, the Group also promotes 
re-use of paper bags in the same way that it 
promotes re-use of its plastic bags.

Our JD New York (Times Square) store 
opened in October 2020. New York State 
enacted stringent new waste reduction 
laws in March 2020, preventing the use of 
plastic, even for re-usable, draw-string bags 
certified as ‘bag for life’ in other territories. 
The JD U.S team developed a new, non-
woven fabric bag that successfully mirrored 
the look and purpose of the iconic JD bag.

MICROPLASTICS
In accordance with the prevailing market 
research at the time, the Group previously 
used additives within plastic bags in 
accordance with the widely-held belief that 
this would catalyse the degradation process 
of higher-volume low-density polyethylene 
(LDPE) customer bags. 

Following an internal review, the Group took 
the decision to remove degradable additives 
from our bags in late 2018. We felt that little 
direct evidence existed to demonstrate even 
medium-term degradation within samples 
of customer bags containing degradable 
additives. This viewpoint was echoed by 
both the Department for Environment, Food 
and Rural Affairs (DEFRA) in its ‘Review of 
standards for biodegradable plastic carrier 
bags’ and the United Nations Environment 
Programme (UNEP) in its ‘Review of 
standards for biodegradable plastic 
carrier bags’, both of which concluded 
that there was a lack of evidence for the 
biodegradability of carrier bags in an 
unmanaged environment. 

Furthermore, describing a bag as 
‘degradable’ or ‘compostable’ can lead 
to (unintentional) regressive outcomes 
owing to 1) ‘degradable’ or ‘biodegradable’ 
bags containing insufficient instructions 
on the exact environment required to 
achieve material degradation; 2) the 
risk of successful material degradation 
creating microplastics; and 3) the lack of 
local infrastructure to support the correct 
disposal and collection of degradable or 
compostable materials.

Accordingly, despite the development of 
newer ‘degradable’ and ‘compostable’ bags 
in recent years, the position of the Group is 
that we have yet to see sufficient evidence 
of large-scale environmental benefits, or do 
not believe that a high enough percentage 
of customers have sufficient access to 
composting facilities. Accordingly, our 
customer messaging continues to focus 
on encouraging the re-use of packaging 
(regardless of material type) to support the 
reduction of demand for raw materials and 
associated resources. 

122

123

•  Scotland: £0.04 million received in the 
period to 30 January 2021. During the 
period, 12.5% of the funds were passed 
to Scottish Mountain Rescue with the 
remaining 87.5% donated to other 
charitable causes in accordance with the 
objects of the JD Foundation.

Further information about the JD 
Foundation and its activities can be found 
on pages 140–153 .

CORPORATE AND SOCIAL RESPONSIBILITY

CHARITABLE DONATION OF PLASTIC BAG 
LEVY INCOME
To encourage customer consideration of the 
necessity of bag use, the Group voluntarily 
charges for the use/sale of drawstring-bags. 
Where local authorities permit the donation 
of bag-levy income, the Group donates all 
proceeds from carrier bag charges to the JD 
Foundation. The Group does not offset any 
production or ‘administrative’ costs from its 
bag-levy income, and accordingly 100% of 
(net of VAT) proceeds are received by the 
JD Foundation for annual distribution as 
follows:

•  England: £0.37 million received in the 
period to 30 January 2021. During the 
period, 12.5% of the funds were passed to 
Mountain Rescue in England and Wales 
with the remaining 87.5% donated to other 
charitable causes in accordance with the 
objects of the JD Foundation. 

•  Wales: £0.02 million received in the 

period to 30 January 2021. During the 
period, 12.5% of the funds were passed to 
Mountain Rescue in England and Wales 
with the remaining 87.5% donated to other 
charitable causes in accordance with the 
objects of the JD Foundation.

ETHICAL SOURCING

Approximately 90% of the products 
sold by the Group are sourced from our 
international brand partners. Whilst the 
Group does not have any direct control over 
the operations of these businesses, from 
frequent dialogue with them, we believe 
that their view on the need for an ethical 
supply chain is aligned with that of the 
Group. 

The remaining 10% of sales are derived 
from the Group’s own sourcing of ‘Goods 
for Resale’ where the Group is in control 
of the supply chain. We introduced our 
own Ethical Code of Practice in 2019, 
encompassing our policies into a concise 
document for our manufacturing suppliers 
and brands. We have made further updates 
and improvements in 2020/21 to ensure that 
our policies reflect the latest best practice 
on human rights, worker welfare, and health 
and safety issues.

The JD Sports Fashion Plc Ethical Code 
of Practice establishes the procedure 
for protecting workers and providing 
assurance that our private label products 
are manufactured within safe and fair 
conditions. The Ethical Code of Practice 
applies to everything we do and forms 
part of the contract with us. The people 
working for our suppliers are to be treated 
with respect, and their health and safety 
and basic human rights must be protected 
and promoted. The JD Code of Conduct 
is included in this document which follows 
the International Labour Organisation (ILO) 
minimum standards. 

To find out more about our Ethical Code of 
Practice, please visit our corporate website 
at https://www.jdplc.com/code-of-practice.

JD CODE OF CONDUCT: MINIMUM 
STANDARDS FOR OUR SUPPLIERS

•  Employment is freely chosen – there 
must be no forced labour, bonded or 
involuntary 
The organisation shall not engage in or 
support the use of forced or compulsory 
labour, including prison labour, and 
shall not retain original identification 
papers. No personnel shall be required 
to pay deposits to the organisation at 
any time during or prior to commencing 
employment.

•  Freedom of Association and the right to 
collective bargaining must be respected 
All personnel should have the right to 
form, join and organise trade unions and 
to bargain collectively on their behalf 
with the organisation. Where these 
rights are restricted under local laws the 
organisation shall allow workers to freely 
elect their own representatives.

•  Workers conditions are safe and hygienic 

The organisation shall establish 
documented procedures to detect, 
prevent, minimise and eliminate potential 
risks to the health and safety of personnel. 
The organisation shall maintain written 
records of all health and safety incidents 
that occur in the workplace and in 
dormitories provided by the organisation, 
whether it owns, leases or contracts 
dormitories from a service provider. 

The organisation shall provide, for use by 
all personnel, free access to; clean toilet 
facilities, potable water, suitable spaces 
for meal breaks, and, where applicable, 
sanitary facilities for food storage.

124

125

CORPORATE AND SOCIAL RESPONSIBILITY

•  Child labour shall not be used 

•  No discrimination 

The organisation shall establish, document, 
maintain and effectively communicate to 
personnel and approved subcontractors, 
written policies and procedures for 
remediation of child labourers, and shall 
provide adequate financial and other 
support to enable such children to attend 
and remain in school until no longer a child 
as defined above.

The organisation may employ young 
workers, but where such young workers 
are subject to compulsory education laws, 
they shall work only outside of school 
hours. Under no circumstances shall 
any young worker’s school, work and 
transportation time exceed a combined 
total of 10 hours per day, and in no case 
shall young workers work more than 8 
hours a day. Young workers may not work 
during night hours.

•  Living wages are paid in line with local 
laws and for a standard working week, 
overtime must be paid at premium rate 
The organisation shall respect the right 
of personnel to a living wage and ensure 
that wages for a normal work week, 
not including overtime, shall always 
meet at least legal or industry minimum 
standards, or collective bargaining 
agreements (where applicable). Wages 
shall be sufficient to meet the basic 
needs of personnel and to provide some 
discretionary income. The organisation 
shall not make deductions from wages for 
disciplinary purposes. 

•  Working hours must not be excessive and 

must be voluntary 
The organisation shall comply with 
applicable laws, collective bargaining 
agreements (where applicable) and 
industry standards on working hours, 
breaks and public holidays. The normal 
work week, not including overtime, shall 
be defined by law but shall not exceed 48 
hours. Personnel shall be provided with 
at least one day off following every six 
consecutive days of working. 

The organisation shall not engage in 
or support discrimination in hiring, 
remuneration, access to training, 
promotion, termination or retirement 
based on race, national or territorial 
or social origin, caste, birth, religion, 
disability, gender, sexual orientation, 
family responsibilities, marital status, union 
membership, political opinions, age or 
any other condition that could give rise to 
discrimination. The organisation shall not 
allow any behaviour that is threatening, 
abusive or exploitative, including gestures, 
language and physical contact, in the 
workplace and in all property provided by 
the organisation, whether it owns, leases 
or contracts the residences or property 
from a service provider.

•   Regular employment is provided 

Obligations to employees under labour or 
social security laws and regulations arising 
from the regular employment relationship 
shall not be avoided through the use of 
labour-only contracting, sub-contracting, 
or home-working arrangements, or 
through apprenticeship schemes where 
there is no real intent to impart skills or 
provide regular employment, nor shall any 
such obligations be avoided through the 
excessive use of fixed-term contracts of 
employment.

•  No harsh or inhumane treatment is 

tolerated 
Physical abuse or discipline, the threat of 
physical abuse, sexual or other harassment 
and verbal abuse or other forms of 
intimidation shall be prohibited.

The health and safety of workers is 
paramount in all areas of our business, 
direct or otherwise. The Group continues 
to review its policies on ethical sourcing 
on a regular basis. We continuously assess 
factory ethical and quality management 
and work with our suppliers to improve 
conditions in our factories.

SUPPORTING OUR PRIVATE LABEL 
MANUFACTURERS DURING COVID-19
The challenges of the global pandemic 
required the Group to re-phase fabrics 
and orders within the supply chain to 
later seasons, moving stock to different 
locations in order to accommodate closures 
across Europe. These changes reduced our 
‘seasonal buy’ plans.

During the first lockdown period (April – 
June 2020) over $170 million of fabrics 

and trims had to be put ‘on hold’ across 
the world. By September 2020, we had 
re-designed, re-phased and reduced the 
outstanding commitment to zero within 
our supply base. The Group is proud of the 
fact that during this challenging year, no 
supplier was left with excess fabric or trims, 
or suffered any negative impacts arising 
from cancelled orders. Further, suppliers 
continued to be paid according to pre-
agreed terms.

SUSTAINABILITY IN PRIVATE LABEL  
MANUFACTURING

The Group began the journey to integrate 
sustainability into our private label business 
in 2019, thus embedding sustainability as an 
integral part of our private label production 
– from conception to end product and 
beyond.

During the last quarter of 2020, the Group 
became members of The Better Cotton 
Initiative (BCI). The BCI is a global, not-for-
profit organisation and the largest cotton 
sustainability programme in the world. BCI 
exists to make global cotton production 
better for the people that produce it, the 
environment in which it grows, and to invest 
within the future of the cotton industry. 

During the first period of the Group’s 
BCI membership (2020), the Group 
produced 22% of its cotton through the 
BCI programme. This equates to 3.7 
million garments, representing 492 metric 
tonnes of ‘Better Cotton’, (cotton grown 
via methods that protect and restore the 
environment, whilst improving farmers’ 
livelihoods). Our sourcing of Better Cotton 
in 2020 saved an estimated 279 million litres 
of water whilst generating over €80,000 of 
additional profit for BCI-licensed farmers.

126

127

CORPORATE AND SOCIAL RESPONSIBILITY

PRODUCTION PYRAMID

22%
of products

made in BCI 
since joining

22%

of products

492
tonnes

made in BCI 

since joining

of BCI cotton 
used

22%

of products

492

tonnes

made in BCI 

since joining

of BCI cotton 

used

279
million
litres

of water 
saved

492
tonnes

The high level of investment within the BCI 
programme helps to support women within 
the cotton supply chain, enabling them to 
strengthen their standing within both their 
279
families and communities. In the 2018–2019 
cotton season, BCI training reached 98,789 
million
female farmers across the world.
litres
Female farmers supported by the BCI learn 
every aspect of cotton growing – from seed 
to harvest, with the programme including: 

of BCI cotton 
used

•  Safe use of chemicals. 

of water 
saved

•  Advantages of replacing conventional 
pesticides with natural substances. 

•   Improving soil fertility.
•  Optimising irrigation and water harvesting 
279
techniques.
million
The Group has committed to sourcing 80% 
litres
of its cotton through the BCI by 2022. This 
is an ambitious target, but one that we are 
confident can be achieved by converting 13 
of water 
million garments to sustainable cotton.
saved
Man-made fibres, namely recycled polyester, 
remain a challenge. Recycled polyester 
varies considerably in both cost and quality. 
However, by using a mix of virgin and 
recycled polyester to offset cost and quality, 
a further 440,000 garments were produced 
bringing our 2020 total to just over four 
million pieces. This represented 25.6% of 
our total inventory for 2020, achieving our 
target during an unprecedented year. 

Working from design through development, 
we have achieved a minimum of 30% of 
sustainable materials within a garment. 
Our design and development team has 
undertaken the conversion of components 
used in the manufacture to sustainable 
materials. The production pyramid 
demonstrates the percentages achieved 
by substituting materials, from throwaway 
packaging to linings and waddings.

CARE LABELS
100%

BARCODES
100%

SWING TAGS
100%

LABELS
100%

THREAD

4%

POLYESTER

22%

COTTON

LINING AND  
WADDINGS
83.5%

FASTENINGS

SUSTAINABLE
Components in the production process which are manufactured to a pre-determined 
level of sustainability, including sustainable materials and / or processes.

NON SUSTAINABLE
Components in the production process which are currently not from a sustainable 
source. These areas are high priority to become sustainable going forward.

128

129

CORPORATE AND SOCIAL RESPONSIBILITY

SUSTAINABILITY IN PRIVATE LABEL 
MANUFACTURING – SUPPORTING 
INDUSTRY INITIATIVES
The Group has committed to join WRAP 
Textile 2030, an initiative that takes effect 
in 2021. This is a government backed 
project, replacing the previously successful 
Sustainable Clothing Action Plan (SCAP). 
Membership enables the Group to utilise 
additional systems and training to further 
measure our overall GHG emissions and 
water usage. This, in turn, enables us to 
reduce emissions and resource usage in 
accordance with both our own and national 
/ international targets.

WRAP Textile 2030 builds on the original 
WRAP action plan to move towards 
circularity, system change, climate action, 
contributing towards national policy 
and regulatory developments, including 
Extended Producer Responsibility (EPR).

To further support our work on WRAP 
Textile 2030, our collation of information 
has extended to the lower tiers in our 
supply chain, mills and dye houses. This 
enables assessment of the environmental 
impacts within our supply chain, including 
aggregation of supplier certifications and 
accreditations.

The Group presently contracts fully-
factored garments and does not have 
direct relationships with the lower 
tiers of our supply chain. However, our 
ambition is to utilise our existing supply 
chain knowledge and understanding to 
incorporate sustainable processes (including 
finishes at dye house level) into our product 
development and end garments. These 
include critical environmental protection 
categories such as energy, water and the 
carbon usage arising from manufacture.

CIRCULAR ECONOMY
The Ellen MacArthur Foundation defines 
a circular economy as being; ‘based on 
the principles of designing out waste and 
pollution, keeping products and materials in 
use, and regenerating natural systems.’

The Group is committed to an internal 
circular economy model to ensure the 
minimisation and eradication of landfill 
waste across our business. We have already 
achieved ‘zero waste to landfill’ certification 
for our UK distribution centre, and continue 
to re-use, repurpose and recycle across all 
of our operations – from sourcing through 
to packaging. 

Regenerate 
natural 
systems

WE ARE 
SHIFTING TO 
A SYSTEM 
WHERE WE

Design out 
waste and 
pollution

achieved this aim, whilst reducing waste, 
and supporting four of the key UN SDGs.

1. AFRICA SHOES
Africa Shoes has been exporting branded 
second-hand and safe basic-fault products 
to Africa and other outlets around the 
world since 1990. This type of stock has 
historically been ‘discarded’ by other 
retailers. Whilst Africa Shoes sells product 
globally, the preferred destination for the 
majority of our stock is markets within 
selected regions of Africa. Small, local 
vendors are able to access re-saleable stock 
at heavily discounted prices enabling them 
to make profit and contribute towards their 
local economy.

2. SOLE RESPONSIBILITY 
Sole Responsibility specialises in the 
resale of clothing and footwear diverted 
from landfill to consumers, thus giving the 
‘seconds’ a ‘second chance’ and keeping 
products and materials in use.

3. CARBON RESOURCES (CAMPING 
RESOURCES) LTD
Supporting our Outdoor businesses, Carbon 
Resources specialises in the refurbishment 
and repair of tents and equipment, giving 
products an extended life. The quality of 
repairs offered ensures ongoing durability 
for years beyond the original repair, keeping 
products and materials in use, and reducing 
the carbon footprint associated with new 
manufacture.

DESIGNING OUT WASTE AND POLLUTION
Our products are designed with 
sustainability in mind from the outset, 
using high quality material and dyes, 
laser-cutting and brushing of the fabric 
during manufacture. These best practice 
measures extend the life of products, 
whilst minimising the release of dyes 
and microfibres once in the home of the 
consumer. Microfibres are too small to be 
filtered out by waste treatment plants, so 
travel through and pollute water pipes to 
enter oceans and rivers. Effective design 
can mitigate and reduce the impact of 
microfibres.

Our Development Team analyses the data 
and comments associated with products 
returned by our customers to identify any 
common issues which can be corrected 
for future production cycles. These design 
changes and corrections help to reduce 
the volume of customer returns; which in 
turn eliminates carbon emissions arising 
as a result of product returns. In circular 
economy terminology, this is ‘designing out 
waste and pollution’ in practice.

KEEPING PRODUCTS AND MATERIALS  
IN USE
Despite our design improvement 
progression, changing customer tastes and 
requirements mean that it is not possible to 
completely eliminate returned stock.

The Group has developed a supply chain 
to support the environment by keeping 
products and materials in use for as long 
as possible. To enable this, it was vital 
to identify supply chain partners able to 
align to our waste-elimination principles 
within their own businesses. This ensures 
compliance throughout the supply chain, 
benefits end customers, and enables 
the suppliers to make their own, direct 
contribution towards the United Nations 
‘Sustainable Development Goals’ ( UN 
SDGs).

A summary of three of our suppliers 
supporting the Group to ‘keep products 
and materials in use’ is provided as follows. 
Through ongoing collaboration, we have 

130

Keep products and 
materials in use

131

CORPORATE AND SOCIAL RESPONSIBILITY

The graph below demonstrates the recent volumes of products given an ‘extended life’ 
via our supply chain partners. Please note that 2021 volumes were impacted by the 
COVID-19 pandemic.

Number of units

0

1,792

1,138

0

3,312

46,509

3,998

38,537

7,012

54,865

44,539

11,230

19,509

0

37,708

3,434

580

2,755

0

6,244

94,482

17,600

61,939

7,012

102,129

2
0
1
8

2
0
1
9

2
0
2
0

2
0
2
1

G
R
A
N
D
T
O
T
A
L

Africa Shoe

Camping Resources

Named and Branded Gear

Shoes and Clothing

Sole Responsibility

BEHIND THE LABEL
Our JD fascia (and the larger Group 
subsidiaries) has committed to a target of 
80% BCI cotton use by 2022. We continue 
to work on increasing our usage of recycled 
polyester, thus aiming to reduce the impact 
of the manufacture of Group private label 
products. We recognise that to achieve this 
target we must continue our progress, from 
farm level to finished garments, and each 
stage in between.

In order to achieve long-term, sustainable 
improvements across the supply chain, it is 
imperative that the Group, our brands and 
non-governmental organisations continue 
to work with host countries to improve 
conditions for workers. Our experience 
is that short-term bans or reactionary 
measures do not always facilitate progress, 
and on occasions may result in slowing or 
reversing progress made over the preceding 
years.

Accordingly, the Group shall continue to 
take a balanced view on sourcing locations 
and decisions. Many finished goods 
suppliers source cotton from multiple origin 
regions beyond their own borders and the 
Group sources many non-cotton products 
from factory locations in China and other 
territories. Regardless of material or origin 
location, the protection of worker rights 
within our supply chain remains a primary 
focus of the Group. 

To ensure that we meet the 2030 target, 
reducing our overall environmental impact 
has become a strategic priority for Group. 
To achieve our targets, we shall further 
develop our internal knowledge, whilst 
facilitating closer working strategies 
between factories at all levels in the supply 
chain not just those that we contract 
with for the actual production of the 
finished garment for resale. It is the mills 
and dye houses that have the greatest 
environmental impact within the tiers of the 
supply chain. Exploring different fabrics and 
processes within these operations builds 
awareness and knowledge, enabling action 
on environmental issues. Collectively, these 
measures help to reduce the year-on-year 
environmental impact across our supply 
chain. 

We did not allow COVID-19 to stop us from 
commencing our journey to look behind the 
label at the end to end production process:

April 
2020

The Group Private Label team 
commenced researching 
sustainable processes (including 
machinery alternatives) to replace 

existing conventional practices. This aided 
identification of the requirements for a 
more sustainable supply chain.

July 
2020

A fact sheet was created to collate 
data from tier 2, 3 & 4 (mills, 
dye houses and print houses) 
identifying the processes /

practices / machinery used, certifications 
and environmental audits in place, and 
initiatives being undertaken by suppliers.

Oct 
2020

The fact sheet was issued to our 
top ten suppliers to assess the 
feedback we received from the 
different supply chain tiers. We 
adjusted our process and progressed to 
contacting the second group of suppliers. 

Nov 
2020

Our updated process was introduced 
to our entire supplier base, resulting 
in data being supplied to our Private 
Label team from 87 mills, 81 dye 

houses and 61 print houses.

Dec 
2020

As anticipated by the Private Label 
team, we received mixed data 
and responses. Not all suppliers 
could provide verifiable data to 
substantiate the positive environmental 
initiatives being undertaken. 

The majority of suppliers were able to 
demonstrate that they were working 
towards common environmental goals 
(to those of the Group) within their own 
operations, showing knowledge of the 
positive environmental and monetary 
benefits of such changes. As more 
international brands and retailers undertake 
similar engagement initiatives, the likelihood 
of consolidated, verified certification 
becomes more likely.

132

133

 
CORPORATE AND SOCIAL RESPONSIBILITY

Jan 
2021

The Group Private Label team 
decided to focus on three 
strategic assessment areas: 
Chemical, Energy, and Water. 
Supplier data has been analysed and a 
grading system is now being implemented. 
This will provide further transparency 
relating to sustainability certifications and 
accreditations across the supply chain. Our 
three assessment areas incorporate industry 
standard audits, reviews, management 
systems, certifications and accreditations to 
provide an overall grade. 

2021–2022
The Group will continue to work with 
suppliers and key stakeholders to 
promote best practice. We realise that 
our existing knowledge of assessing data 
relating to sustainable processes within 
the manufacturing supply chain can be 
improved. Our team will be focusing 
on expanding our understanding of 
environmental practices across all tiers 
of the supply chain and encouraging our 
factories to do the same within their own 
organisations.

We will continue to learn from our partners, 
and their operations, to reduce our 
collective environmental impact across 
both our immediate operations and within 
the local environments in which our supply 
chain operations are undertaken.

MODERN SLAVERY – SUPPORT AND  
MONITORING
Our compliance team has been able to 
progress our implementation of a robust 
modern slavery and labour exploitation 
prevention team in our main distribution 
centre by enabling a joint task force with 
our onsite recruitment companies. 

This collaboration has formalised and 
aligned joint internal procedures, relating 
to the recruitment of all distribution 
centre staff, including security personnel. 
This enabled us to develop a wider 
understanding of factors that may 
indicate evidence of exploitation and take 
preventative (pre-employment) action 
wherever possible. Whilst the process is 
fully implemented and exists for personnel 
employed in the distribution centre, 
(permanent and temporary), facilitating this 
earlier in the recruitment process enables 
us to assist and support those people who 
may not be offered employment, but who 
(from interviews, or recruitment-related 
engagement) may have displayed indicators 
of potential exposure to exploitation. 

During 2020 our Welfare Champions 
continued to support staff in the 
Distribution Centre and head office, proving 
to be an invaluable resource to the business. 
Mental health support training was provided 
by one of the JD Foundation charity

MODERN SLAVERY

The Group has partnered with UNSEEN UK 
to support their UK Modern Slavery Helpline 
and Resource Centre. This vital resource 
provides 24/7 access and assistance for 
victims, the public, statutory agencies and 
businesses to report concerns and get help 
and advice. The UNSEEN Modern Slavery 
Helpline is included in our latest Ethical 
Code of Practice and within materials 
distributed to our core UK sites and 
businesses. 

The private label overseas manufacturing 
sites are audited by third party auditors and 
to avoid audit fatigue, the Group accept 
audits already in place by all accredited 
audit companies. The Group will continue 
to nominate QIMA for its own contracted 
audits should an existing audit not be in 
place.

During 2020, adherence to international 
travel restrictions has meant that overseas 
auditing has not been permitted, either by 
the Group or external third parties. We have 
mitigated this risk by continuing to work 
with our suppliers on factory standards 
including rectification of non-compliance 
issues via remote management.

134

partners, Young Minds. Further support was 
supplied by Papyrus, a charity supporting 
the prevention of suicide. Our welfare 
champions have not only been able to 
help others suffering during this year of 
the pandemic but have also personally 
benefitted from the extra support available.

During the period, our Welfare Champions 
have been further supported by improved 
access to ‘Strategic Response’ and 
‘Critical Response’ teams. Initially set up 
in our Kingsway Distribution Centre, these 
changes have enabled us to:

•  Provide additional support and training to 
help staff to identify the signs of modern 
slavery and labour exploitation.

•   Introduce our staff to a clearer procedure 

for reporting any concerns.

•  Engage with bodies such as the 
Gangmasters and Labour Abuse 
Authority (GLAA) to enlist support for 
the investigation of and prevention of 
improper or criminal activity.

•   Identify areas for continued improvement. 

The Group shall be collaborating with 
external agencies to protect and promote 
worker safety at our core facilities. We 
aim to extend additional training into 
our individual stores and wider retail 
environment by the end of 2022.

ESCALATION PROCESS FLOW

NO OF 
EMPLOYEES: 108

TRAINING:
– Modern Slavery
– Spot the signs
– Mental Health
– First Aid
– GDPR

NO OF 
EMPLOYEES: 111

TRAINING:
– Modern Slavery
– Spot the signs
– Mental Health
– First Aid

KEY PEOPLE: 3 

KEY PEOPLE: 

TRAINING:
– HR Manager
–  Supply Chain 

Manager

–  Site Security 

Manager

–  Head of Sourcing 

QA & Ethics
–  Head of HR 
Operations
–  Senior Group 

Security Manager

–  Distribution 
Logistics

WELFARE 
CHAMPIONS

WELFARE 
CHAMPION 
SPONSOR

STRATEGIC 
RESPONSE  
TEAM

CRITICAL 
RESPONSE  
TEAM

ROLE
To provide first 
line support to 
colleagues.

ROLE
To provide 
support to Welfare 
Champions and 
provide first line 
advice.

ROLE
Key management 
stakeholders 
to ensure the 
documented 
escalation process 
is followed in 
consultation with 
the critical response 
team.

ROLE
To alert Directors 
of the wider 
business and to 
notify / liaise with 
authorities as 
appropriate.

135

CORPORATE AND SOCIAL RESPONSIBILITY

•  Expand the scope and breadth of supply 
chain worker protection. Through our 
membership of UNSEEN UK, we shall 
continue our progress on supply chain 
transparency mapping. This will include, 
but not be limited to UK third party 
warehousing operations.

Modern Slavery is a constantly changing, 
multi-faceted topic that can impact any 
sector or community. Accordingly, it is 

important to keep abreast of new trends 
emerging from those involved in labour 
exploitation and modern slavery. Through 
our collaboration with the GLAA, UNSEEN 
UK and our supply chain partners, the 
Group is confident that it has the ability to 
continue to adapt and improve our work to 
increase the awareness of and reduce the 
prevalence of Modern Slavery.

•  1st Tier = CMT Site (Factory)
•  2nd Tier = Mill
•  3rd Tier = Dye House
•  4th Tier = Print House

SUMMARY OF PARTNERS IN 
2019–2020
•  176 Agents in 2020 V 243 Agents 

in 2019

•  496 factories in 2020 V 355 

factories

•  21 Sourcing Countries 2020 V 25 

Sourcing Countries in 2019

SUPPLY CHAIN
The Group continued to map our supply 
chain, with this now completed to the print 
houses in the fourth tier. This strategy 
requires continual engagement with our 
partners – our manufacturing chains beyond 
first tier will often change due to demand 
and capacity. As a supplier of fully factored 
garments, our partnership does not 
historically extend to mills and dye houses, 
though we recognise the need to develop 
these relationships further.

AUDIT STATUS 2020 VS 2019
Protection of workers within our supply 
chain is paramount. We will continue to 
have zero tolerance approach to critical 
issues identified by Group personnel or 
third-party auditors, from physical working 
environment concerns through to anything 
that impacts workers and causes hardship 
or harm. The factories used by the Group 
are audited by accredited third party, 
specialist assessment and audit suppliers, as 
shown in the graph below. 

AUDIT STATUS LAST YEAR VS THIS YEAR

OWN LABEL SOURCING
Within the audit status graph, the ‘third 
party audit in date’ line of 77% represents all 
of the factories where an audit is required 
in accordance with Group processes. Of 
the remaining 23% of factories, 16.8% 
were delayed due to travel restrictions 
arising from the COVID-19 pandemic. The 
remaining 6.2% did not require an audit 
owing to either minimal volumes, or where 
2019/20 was the first year the Group has 
worked with these factories. 

The percentage of suppliers audited has 
reduced from 86% to 77% but this reporting 
period of 2020 includes new acquisitions 
which were not previously included in 
our audit programme. Additionally, the 
2020 audit percentage decreased due 
to the inclusion of our Sprinter / Sport 
Zone European subsidiary, which added 
complexity to the analysis of an already 
diverse global supply chain. 

Our core sourcing regions are in Asia, India, 
Turkey and Pakistan. The chart on page 
139 illustrates the value split (in GBP) by 
country for private label product sourcing 
across all Group entities. 

AUDIT REQUIRED

16.8%

6.2%

3RD PARTY AUDIT IN DATE

77.0%

86.0%

NO AUDIT REQUIRED

6.2%

7.8%

2021

2020

136

137

CORPORATE AND SOCIAL RESPONSIBILITY

Subcontracting is expressly forbidden 
without Group authorisation and 
verification, provided by our Private 
Label team. The Group regularly visits 
the factories that we work with to check 
production and standards. This is critical 
to promoting the importance of longer-
term relationships, key to the protection of 
workers’ rights and working with factories 
to achieve better standards for workers.

It is the aim of the Group to ensure that 
all entities within the Group work to adopt 
our policies. It is important to recognise 
that the the Group is highly acquisitive, and 
accordingly our supply chain contacts, and 
global reach expands each year. The Group 
shall continue to work with and advise 
subsidiaries and acquisitions in order to 
embed our policies into their businesses.

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

CHINA

185.0M

BANGLADESH

14.3M

OTHER

2.4M

VIETNAM

2.8M

UK

1.0M

PRIVATE LABEL 
PRODUCT SOURCING 
FY2021 (£GBP)

INDIA

16.2M

INDONESIA

5.9M

MYANMAR

4.3M

PAKISTAN

13.8M

PORTUGAL

3.4M

TURKEY

7.4M

138

139

THE JD FOUNDATION 

CHANGING  LIVES, SAVING LIVES

ThemissionoftheJDFoundationistosupport
charitiesworkingwithdisadvantagedyoung
peopleintheUK.

The JD Foundation (The Foundation) 
supported 18 charities in 2020 with a focus 
on mental health and homelessness.

The JD Foundation is a registered charity, 
founded by JD Group in October 2015. 
100% of the net proceeds from the sale of 
the iconic JD Duffle Bag and other carrier 
bags in England, Wales and Scotland are 
transferred to the JD Foundation. In the 
period from October 2015 to January 2021, 
the JD Foundation has raised over £3.5 
million, with 89% of funds received to date 

donated to our charity partners. All monies 
raised (excluding fees) are distributed 
amongst the chosen charity partners, with a 
small reserve left for emergency funding. 

The Foundation is committed to distributing 
100% of all monies raised, less direct 
expenses with any residual amounts over 
committed to the principal partners retained 
for emergency funding.

 £3.1m 

TOTAL AMOUNT 
DONATED

 OVER 

£3.5m 

TOTAL AMOUNT 
RAISED

ENVIRONMENTAL CHARITIES
In addition to supporting youth charities, 
the Foundation also supports Mountain 
Rescue England and Wales and Scottish 
Mountain Rescue. During the five 
year partnerships the Foundation has 
donated over £1.1 million to support 
the services they provide in Scotland, 
England and Wales.

 OVER 

£1.1m 

TOTAL AMOUNT 
DONATED

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140

harity
ble C

a

t a i n

s

u

g   a   S

n

g Part n e r s h i p s   -   G ro w i

in
p
o
l
e
v
e
D

CHOSEN CHARITIES FOR 2020
The Foundation’s chosen charity partners 
support a number of community based 
charity initiatives in addition to nationwide 
charities tackling mental health, youth 
homelessness and unemployment. Further, 
we support charities which provide support 
to families dealing with undiagnosed 
heart conditions, terminal illness and 
bereavement. 

In early 2020, we agreed a new charity 
partnership with City Hearts, who believe 
that together we can help victims of 
Modern Slavery not just become survivors 
but see them thriving in their communities. 
The Foundation supports the Bright Futures 
Employment programme in partnership 
with JD Sports.

The Foundation supported The Daily 
Mirror’s Save a Kid’s Christmas appeal 
by match-funding donations to Save the 
Children up to a value of £15,000. The 
appeal raised a staggering £161,000, which 
we believe may be The Daily Mirror’s most 
successful Christmas appeal to date! 

Our donation of £15,000 could provide 
grants to 38 families, reaching approx. 79 
children. These families would each receive 
an early learning pack, including toys and 
books, which supports age appropriate play 
and encourages parent-child interaction to 
stimulate early communication & language 
skills. Families would also then be able to 
select a combination of items and resources 
up to the value of £340 in the form of 
essential household items (e.g. table and 
chairs, cots, beds, oil-filled radiators) or 
vouchers for supermarkets and Argos.

141
141

WHAT WE DO...
We believe in a future where talent is 
respected and nurtured irrespective of 
where it comes from, where organisations 
recognise and realise the benefits of 
a diverse workforce and where our 
communities can come together and thrive. 
This is our blueprint to set the foundations 
for a more inclusive society to grow.

Our high impact programmes work 
with disadvantaged young people 
and communities, providing tangible 
opportunities and support that enables 
them to thrive, whilst driving systemic 
change in organisations and society.

PLANS FOR THE FUTURE…
2021 promises to be an exciting year for us. 
With the support of the JD Foundation, we 
will launch our new online Opportunities 
Hub. It will connect ambitious young people 
with jobs, work experience, internships and 
mentoring opportunities with employers 
that would normally be out of their 
reach. Through the Opportunities Hub, 
organisations will have access to a rich mix 
of talent that they often struggle to reach 
and young people will get the support they 
need to begin their career.

We were delighted to be awarded the JD 
Foundation Employee Choice Partner in 
2020. Ours is a blueprint for a future, where 
talent is respected and nurtured irrespective 
of its origins.

EMPLOYEE CHOICE  
PARTNERSHIP

#BlackLivesMatter

In September 2020 the Foundation 
announced a new two year Employee 
Choice Partnership with Blueprint for All 
(formerly the Stephen Lawrence Charitable 
Trust). In support of the #BlackLivesMatter 
movement £62,500 was pledged towards 
the eradication of racism. A number of 
charities in line with our mission were 
short listed with colleagues voting in our 
first Employee Choice Partnership for their 
preferred partnership. Three other charities 
were awarded grants in this process – Show 
Racism the Red Card, BLAM UK CIC and 
Anthony Walker Foundation. 

See a statement (right)  from Blueprint:

On 1 January 2021, our name changed 
to Blueprint for All (formerly the 
Stephen Lawrence Charitable Trust). 
This change respects Stephen’s family’s 
wishes that the Stephen Lawrence 
Day Foundation, set up by his mother  
Baroness Lawrence last year, is the 
only charity to bear his name. As 
we change our name, we are proud 
to confirm our charitable purpose 
and indeed all our work to ensure 
opportunities denied to Stephen due 
to race, ethnicity or background are 
rooted in our objectives forever and 
we will continue to honour his memory 
through our work.

The Blueprint in our new name signifies 
that we have a clear plan to create the 
changes our society needs, and gives a 
subtle nod to Stephen’s own desire to 
become an architect, ensuring that he 
is always recognised in our story. The 
‘for All’ highlights our belief that the 
same opportunities and support should 
be open to everyone, not limited 
because of someone’s race, ethnicity 
or background. It also speaks of our 
collaborative approach and the role we 
all need to play in creating a fairer and 
more inclusive society.

142
142

143
143

COVID-19 PANDEMIC

Mental health crisis

Despite most of the world shutting down, 
our charity partners were needed now more 
than ever before and continued to operate 
and provide services to the disadvantaged 
communities throughout this period. Here’s 
what a few of our partners have to say:

2020 saw several months of national 
lockdown in the UK, thousands of young 
people lost contact with the things so 
crucial in helping them stay well; from 
trusted adults within the community whose 
doors had to close, to professional mental 
health services desperately struggling to 
meet rising demand. The latest mental 
health prevalence data shows that children 
with a probable mental health disorder 
were more than twice as likely to live in 
a household that had fallen behind with 
payments – circumstances already felt by 
so many families as a result of the immense 
financial pressure resulting from the 
pandemic. 

144
144

“2020 was a tough year for charities but an 
ever more challenging time for those they 
support. PAPYRUS worked hard to build up 
it’s reserves to enable more young people 
to be able to access our services. We had 
great plans to extend services and to grow 
our footprint. The pandemic hit us suddenly 
and we were quick to act, shelving many of 
our plans for growth in order to maintain our 
essential offer.

We opened our first base in Northern Ireland 
during the first national lockdown across the 
UK and ROI. Quite an achievement. Our staff 
in the North West, London, West Midlands 
and Cardiff, have continued to engage their 
local and regional communities in suicide 
awareness, prevention and learning about 
our model of intervention. 

PAPYRUS would be nothing without those 
who turn tragedy into hope, rooted in 
personal experiences of suicide loss, mental 
illness or emotional distress. 

We set our course to 
protect our much-valued 
HOPELINEUK service, 
our unique response 
to those with thoughts 
of suicide and those 
concerned about them.

PAPYRUS would be 
nothing without those 
who turn tragedy into  
hope, rooted in personal 
experiences of suicide 
loss, mental illness or 
emotional distress.

Most of our income comes from people who 
want no child or young person to suffer 
what they or their loved ones have 
been through in terms of anguish 
and suffering, often hidden from 
sight because of the social stigma 
that still surrounds suicide. With 
them, our charity partners enable 
our life-promoting services. 
Many of our partners, like the 
JD Foundation not only give us 
financial support; they work with 
us to link more people to what 
we can bring to them and they to 
us. 

We set our course to protect our much-
valued HOPELINEUK service, our unique 
response to those with thoughts of suicide 
and those concerned about them. 

Throughout various lockdowns and 
tightening social restrictions we were able to 
answer thousands of calls, texts and emails 
about suicide and work towards safety 
with so many of our children and young 
people and their caregivers to enable life 
and provide hope again where it was often 
so very fragile. We even extended our offer 
by launching webchat to give young people 
direct access to one of our advisers online.

Our suicide prevention training offer had 
to be re-fashioned into online education. 
Our work with local authorities and national 
governments found a renewed focus, often 
highlighting the needs of the charity sector 
as it found itself in totally uncharted waters. 

Suicide prevention is best delivered 

by communities themselves, when 

resources are shared and people are made 
aware of what help can be given. PAPYRUS 
could not do its life-saving work without 
such vital support. 

Our teams have worked so very hard 
throughout 2020 to meet the needs of 
young people and to keep them suicide-
safe. They have worked hard, too, to keep 
themselves going. Self-care and mutual 
support have been our watchwords 
throughout one of our toughest ever years. 

As we enter 2021, we have great hope 
for new development of PAPYRUS and 
our services. We are looking forward to 
extending our footprint across the UK, 
and to engaging with more and more 
communities to keep them suicide-safe.”

Ged Flynn,  
PAPYRUS Chief Executive

For more information, please visit  
www.papyrus-uk.org

145
145

2020 was an incredibly busy year for all of us 
at YoungMinds, providing thousands of young 
people across the UK with the support and 
guidance they have so desperately needed. At 
a time when help is out of reach for so many 
young people, our work has never been more 
important. 

During the pandemic there has been a dramatic 
increase in the number of young people 
accessing the YoungMinds website for support. 
They are seeing more emerging mental health 
challenges as well as increasingly serious issues, 
as access to traditional means of support 
such as school, family and friends have been 
reduced. 

From seeking practical tips to help them get 
through a tough day, to reaching out for urgent 
help; YoungMinds ensure that no matter the 
challenges a young person might be facing, 
they can turn to them and find the trusted help 
and support that they need. 

Our number one priority is to ensure as many 
young people and families as possible feel 
supported and able to look out for themselves 
and others during this difficult and uncertain 
time. 

We have done this through our Parents Helpline, 
which has seamlessly converted to remote 
working and by ensuring our YoungMinds Crisis 
Messenger service can respond to a predicted 
growth in demand over the period. We also 
adapted our 360 Schools digital community 
content by creating a downloadable resource 
for schools to share with students and their 
parents, and are continuously developing our 
digital content on everything from surviving 

close family contact on an ongoing basis, to 
dealing with health anxiety and pulling together 
ideas for virtual shared activities that we can 
push out to young people to help those who are 
worried about isolation.

The support of our funders has meant that 
we have been able to respond quickly and 
effectively, meeting the scale of demand during 
a time of great uncertainty. 

We know that we aren’t out of the woods yet. 
COVID-19 is still well and truly with us and we 
are now facing a major recession, and continued 
uncertainty of living with an invisible disease. 
This means we are expecting the biggest 
crisis for young people’s mental health for 
generations. 

Looking ahead, we have a calendar packed full 
of activities and content in order to help young 
people get through the following months of 
restrictions in place. We will continue being 
there for young people no matter how this 
unfolds – we’re determined to show them they 
aren’t alone.

Our number one priority is to 
ensure as many young people 
and families as possible feel 
supported and able to look 
out for themselves and others 
during this difficult and 
uncertain time

“
“

146
146

The JD Foundation has provided us with invaluable support, 
which has enabled us to inspire over 500 young people this 
year and prepare them for their future working lives. The 
additional value that has been provided through all the JD 
staff volunteering time, directly supporting young people, is 
of huge significance. They have been inspired by people who 
love their jobs and speak about them passionately! I’m really 
grateful for the ongoing support of the JD Foundation and the 
massive impact it is having on the lives of local young people.

Phil East, CEO Salford Foundation

The support Once Upon a Smile has received from the JD 
Foundation has been a lifeline. Over the last few years we as a 
charity have grown and that growth has ensured we are able 
to support more bereaved families. This growth is thanks to the 
support of the Foundation and without it, I have no doubt, our 
charity wouldn’t be as much of a success as it is.

Daniel Jillings, Once Upon A Smile.

The support we have received from the foundation has truly 
transformed Smiling Families. We have been able to reach so 
many families in so many ways, NONE of which would have 
been possible without the support of the JD Foundation. 
Our services have been able to expand and we have seen 
the families that have contacted us or been nominated have 
quadrupled each year. The support was so important to us 
during 2020 as we were thrown into unprecedented waters 
and suddenly needed to shop and deliver medication and 
medical supplies for our 47 families during lockdown. We also 
recognised a need for mental health support on a wide scale 
as our families battled isolation. With the Foundation’s help 
we were able to supply Smile boxes on a weekly basis which 
were safely delivered and coincided with online fun sessions 
for over 260 people. Our charity would truly have had to let all 
those people down were it not for the love and support of the 
Foundation.

Kerry Martin Beades, Founder Smiling Families

147
147

“Imagine the Change’ or ‘Be the Change’, that’s 
what the team at Manchester Youth Zone tell 
their members when they walk through the 
doors of their big yellow building… and that’s 
exactly what they themselves had to do as 
COVID-19 struck! 

With an updated purpose of providing 
‘somewhere to turn, something to do, someone 
to talk to’, along came #VirtualMYZ – an 
online Youth Zone with Zoom Sessions, Daily 
Challenges, Fitness Sessions, Food Deliveries, 
Well-being Calls / Visits and much, much more.”

As a charity that would normally welcome over 
1,000 visits from some of the most vulnerable 
children in Manchester every week, being 
forced to close their doors was never going to 
stop them being there for young people. They 
adapted, they changed, and they broke through 
boundaries they didn’t even know existed. 

HEADLINE STATS: APRIL – DECEMBER 2020

Through food deliveries 
and ‘grab bags’ available 
to collect at MYZ they 
provided 9,236 free meals 
for the families they  
work with.

Though core sessions were 
closed, MYZ could still 
hold 1–1 sessions and in 
some cases support group 
activities meaning they still 
had 2,767 visits to Youth 
Zone. 

With a mix of fitness 
sessions, music lessons, 
game nights, cooking clubs 
and more, MYZ hosted 824 
Zoom Sessions!

Daily challenges and activities across 
socials meant that there’s been over 
9,500 engagements.

Still providing young people with 
‘someone to talk to’ there was 622 
hours of 1–1 mentoring and over 1,000 
phone calls!

The JD Foundation is a founder patron of the 
HideOut Youth Zone who officially opened 
on Saturday 26 September by Capital Donor 
Fred Done, representatives from Manchester 
City Council and young people. The 
Foundation have donated £50,000 so far and 
will provide a further £50,000 in partnership 
funding across 2021 and 2022. 

Located in Gorton, HideOut Youth Zone is 
a brand-new youth charity which provides 
thousands of young Mancunians with 
somewhere to go, something to do and 
someone to talk to. The youth zone is open 
to young people aged 8–19 and up to 25 for 
those with additional needs. 

HideOut is open whenever school is closed 
for young people, ensuring they have the 
opportunity to take part in around 20 
practical activities per night including sports, 
arts, media, music, dance, cooking, health & 
wellbeing, and digital technology. 

Employability workshops are also available 
for those who need help getting into 
employment, education or training and our 
enterprise suite and business links inspire 
them to dream big and develop their 
entrepreneurial skills. 

Following months of isolation, which has 
taken its toll on young people’s physical and 
mental wellbeing, the Youth Zone is playing a 
key role in supporting young people. 

During the national lockdown periods we 
have been delivering small group & 1to1 
support, digital & online sessions, welfare 
calls, home door visits & detached street 
work across the community seven days a 
week. We are always here for young people 
across Manchester and feedback from our 
members, parents and carers has been 
extremely positive during challenging times.

148
148

149
149

“

I RECEIVED
THE GIFT OF A
NEW HEART

“

CARDIAC RISK IN THE YOUNG

trip to the supermarket would have me 
in bed for several days afterwards. Most 
people discover they have restrictive 
cardiomyopathy by fainting or ending up in 
A&E with a stroke or with arrhythmias. 

I feel incredibly grateful to Debbie and 
CRY that my fate was quite different and I 
am now back to living the life I love. I urge 
everyone to have a CRY screening even if 
they are perfectly healthy because many 
people have no symptoms but are at risk of 
sudden cardiac death.” 

Charlotte Carney

Charlotte Carney attended a CRY screening 
day funded by the JD Foundation.

CHARLOTTE’S STORY

In 2016 I was suffering with shortness of 
breath and tiredness whilst at university. 
Following several GP appointments it was 
concluded that I was just suffering with 
stress and anxiety due to my university 
work and being away from home. Despite 
this, my symptoms continued to get worse 
and when I went home for the summer my 
mum was concerned about how much  
I was struggling.

She’d heard of a heart screening in our local 
area and suggested I went and get checked 
over. I went along with my boyfriend to 
both be screened and it was completely 
free which was a plus with both of us being 
students!

They asked for any family history and I had 
an ECG and then an echocardiogram also. 
Following my screening I was referred to 
a cardiologist for further tests because my 
results were abnormal. I met my cardiologist 
and he said he wasn’t sure until he did more 
tests but he knew whatever it was my heart 
was ‘far from normal’. I was so glad that I 
was finally being taken seriously but also 
very worried about how long I’d been living 
with this and not realised!

I was finally diagnosed with restrictive 
cardiomyopathy and started on several 
medications including beta blockers 
and blood thinners. I was at huge risk 
of a stroke and also sudden death 
which was terrifying. Around 6 months 
after diagnosis I was told that I was still 
getting worse and I wasn’t responding to 
medication. There is no cure for restrictive 
cardiomyopathy and I was transferred 
to a heart transplant team to assess my 
suitability. Thankfully I was the perfect 
candidate for a heart transplant and I was 
placed on the waiting list 3 February 2018.

On 27 February 2018 I received the gift 
of a new heart. Before this it was at 
the point where I was bedbound and 
couldn’t do anything I loved anymore, a 

150
150

151
151

INTO 2021...

In 2021 we’re committed to developing our 
charity partnerships even further, outside of 
the funding we offer. The JD employees play 
an integral part in raising aspirations and 
supporting our youth of today. Below are 
just some of the exciting projects gathering 
momentum.

the students for the session, guiding them 
through the activities. The sessions and 
activities are the same as those in schools 
and will end with a YouTube Live / Zoom 
site visit, where the business mentor will be 
able to give students a tour of the office, set 
an activity and answer questions.

REBRAND AND RELOCATE
One of our charity partners Sacriston Youth 
Project are relocating premises. Through 
our partnership development, the property 
team at JD have provided invaluable support 
and guidance – redesigning the layout of 
their new premises, provided a tender for 
contractors, managed the processes and 
supported with their rebrand by designing a 
new charity logo. This partnership work has 
saved the charity over £2,000 in costs.

MOUNTAIN BIKE INSTRUCTOR AWARD
Through our partnership development, a 
donation of Outdoor clothing was made 
from the Outdoor Group to Manchester 
Youth Zone which meant they could gift 
and enable a selection of young people to 
take part in the Mountain Bike Instructor 
Award “gears level 1.” The team of six were 
taken hard core mountain biking around 
Dovestones reservoir in the Peak District, 
Delemere Forest, Chorlton and Sale water 
parks and Drinkwater Park mountain bike 
trails. This support will continue in 2021. 

“

“

The young people have learnt how to map 
read and navigate, have learnt about safety 
in the outdoors and emergency first aid. 
They have learnt how to repair punctures, fix 
broken chains and maintain the bikes after 
a ride. They have ridden up, down, through 
water, over rocks and even done some jumps 
and they have done all this in some really 
poor weather, all thanks to Outdoor Group 
and the kind donations the kids were able to 
do this in all kinds of weather.

INCLUSION AND DIVERSITY IN SPORT 
PROJECT
At the start of 2020 two designers based 
at the Sharp Project were working with 
youth workers and a group of young 
people at Manchester Youth Zone, on a 
project around inclusion and diversity in 
sport – with the idea that ultimately they’d 
create a campaign – digital or physical to 
showcase the JD brand and partnership with 
Manchester Youth Zone. Due to COVID-19 
this has been put on hold until 2021. 

ENTERPRISE PROJECTS
Luci (Apparel & Graphic Designer) is 
donating her time and experience to 
contribute to the Reds v Blues football 
shirt initiative at Manchester Youth Zone, 
collaborating with young people on designs 
of a football shirt, with the aim that this will 
be created and sold to supporters in lieu of 
the next live event. Many more enterprise 
projects to follow… 

MENTORING
Another year, another cohort of mentors as 
we continue to support Salford Foundations 
Inspired to Aspire Mentoring Programme. 
Aimed at students in Year 8 and Year 9, 
the programme consists of seven ‘soft skill’ 
sessions that focus on the skills needed in 
the world of work (Introduction, Teamwork, 
Time management, Self-awareness, 
Communication, Problem solving).

This is extremely beneficial for students in 
helping them understand how education 
links to the world of work. We will continue 
to offer our usual programme in schools 
(following COVID-19 procedures) delivered 
by JD mentors, this will be delivered to two 
groups of eight students, over two school 
periods. As well as this we are also launching 
Zoom / Teams mentoring, the sessions will 
require a teacher who will have access to 
a laptop / computer with a webcam and a 
business mentor will then be on Zoom with 

152
152

FIND OUT MORE...

CHANGING LIVES, SAVING LIVES

Follow our journey on social media...

@JDFoundationUK

@TheJDFoundation

@TheJDFoundation

153
153

SECTION172STATEMENT

COMPANY STAKEHOLDER ENGAGEMENT
This statement sets out how the Directors have approached and met their responsibilities 
under section 172 Companies Act 2006 and in particular how the Directors have satisfied 
themselves that they have acted in a way which is most likely to promote the success of 
the company for the benefit of its members as a whole and in doing so, having regard for 
stakeholders interests.

STAKEHOLDER

KEY ISSUE

HOW WE HAVE 
ENGAGED

IMPACT OF 
ENGAGEMENT

Customers

Ensuring we 
deliver a positive 
consumer 
experience in light 
of unprecedented 
levels of online 
demand.

Maintaining our 
connections 
with consumers, 
despite significant 
periods of store 
closures.

Identifying the 
needs of our 
consumers and 
their changing 
environments.

We increased our 
customer care 
service to meet 
the needs of our 
consumers in light 
of increased online 
sales – to ensure 
our customers can 
tell us about their 
experiences. 

We carried out 
more social 
engagement and 
established an 
increased presence 
on social channels 
such as You Tube 
and Tik Tok.

We developed 
an at home 
engagement series 
to communicate 
with our consumer 
which was focused 
on entertaining our 
consumer at home 
through music, 
guest appearances 
and at home 
workouts. 

We have issued 
direct and clear 
communication 
with our 
customers with 
a central theme 
of the safety 
and wellbeing of 
our customers 
and employees 
regarding our 
store opening 
plans. 

We produced 
instruction videos 
on how we have 
adapted our 
stores ready for 
re-opening in the 
same style and 
with the same 
branding as we 
create all of our 
product content 
so that it was 
engaging and 
meaningful to our 
consumer. 

HOW THE BOARD 
TOOK ACCOUNT OF 
THE ENGAGEMENT

Our online and 
warehouse 
operations and 
their ability 
to operate 
effectively, 
efficiently and 
safely was one 
of the primary 
topics of 
discussion by 
the Board during 
the period of the 
pandemic. 

The Board 
requested regular 
updates and were 
provided with all 
of the customer 
material which 
focused on the 
safe re-opening 
of our store 
network. 

STAKEHOLDER

KEY ISSUE

HOW WE HAVE 
ENGAGED

IMPACT OF 
ENGAGEMENT

Colleagues

Maintaining 
dialogue with 
our employees 
despite extensive 
store closures and 
remote working.

Ensuring our 
employees 
feel connected 
and supported 
during a very 
challenging time 
from a personal 
and professional 
perspective.

Revised work from 
home policies 
have been shaped 
by employee 
feedback.

The feedback 
from our store 
employees 
and employee 
wellbeing has 
been at the 
heart of store 
re-opening 
programmes.

The Group’s 
Human Capital 
Management 
system and 
communication 
forum “JD4U” is 
now cemented as 
a crucial tool in 
the way the Group 
engages with its 
employees. 

Diversity and 
Inclusion training 
has been delivered 
to all employees 
and relevant 
engaging content 
has been created 
to highlight the 
key issues, which 
have received 
over 40,000 views 
across the Group. 

Employee Forums 
are run with 
representatives 
attending from all 
areas of the Group.

HOW THE BOARD 
TOOK ACCOUNT OF 
THE ENGAGEMENT

The Executive 
Chairman 
attends selected 
employee forum 
meetings in 
order that he can 
receive direct 
feedback from 
employees. This 
feedback is 
discussed with 
the Board and 
any appropriate 
actions coming 
out of the 
sessions are 
agreed with the 
HR Director. 

The Executive 
Chairman 
appeared in the 
diversity and 
inclusion video 
content to deliver 
his own personal 
commitment to 
achieving better 
diversity across 
the Group.

154

155

SECTION172STATEMENT

STAKEHOLDER

KEY ISSUE

HOW WE HAVE 
ENGAGED

IMPACT OF 
ENGAGEMENT

Attending regular 
virtual meetings 
and roadshows 
with shareholders.

Delivering an 
improved investor 
website with better 
disclosure on key 
topics including 
supply chain.

The interest 
in the recent 
share placing 
exercise shows 
shareholders 
and prospective 
shareholders 
understand the 
Group’s future 
global plans. 

A new 
remuneration 
policy with a share 
based LTIP is to 
be proposed at 
this year’s AGM. 

Shareholders

Ensuring our 
shareholders 
have a clear 
understanding 
of our global 
expansion 
strategy.

Ensure our 
shareholders 
understand the 
measures taken 
to secure a robust 
financial position 
through the 
pandemic and in 
the medium to 
long term.

Responding 
to shareholder 
feedback and 
implementing 
an improved 
remuneration 
structure to ensure 
better alignment 
between executive 
pay and long-term 
shareholder value.

HOW THE BOARD 
TOOK ACCOUNT OF 
THE ENGAGEMENT

Board members 
attend regular 
shareholder 
meetings and the 
Remuneration 
Committee 
Chair has led 
the initiative 
to change 
the Executive 
Director pay 
structure. 

The Board 
regularly engages 
in the assessment 
of board papers 
regarding 
the strategic 
decisions which 
are crucial to 
the long-term 
benefits to the 
Group. The 
Board tests 
each decision 
alongside its 
overall objective 
to deliver long 
term sustainable 
earnings growth 
and to enhance 
total shareholder 
returns.

STAKEHOLDER

KEY ISSUE

HOW WE HAVE 
ENGAGED

IMPACT OF 
ENGAGEMENT

Suppliers

Establishing a 
robust framework 
for the protection 
of people 
working for our 
suppliers – in 
particular ensuring 
fundamental 
health & safety 
measures are 
in place and 
safeguarding 
and promoting 
their basic human 
rights. 

ESG risks and 
improvement 
targets and the 
involvement of our 
branded suppliers. 

We have 
successfully 
mapped the 
second and 
third tiers of 
the Group’s 
manufacturing 
supply chain 
to include mills 
and dye houses 
and this will be 
included in the 
2021 transparency 
map at  
www.jdplc.com

Nike and adidas 
are committed to 
carbon reduction 
targets which 
align with those of 
the Group. 

We carry out 
regular audits 
of our factories 
and engage in 
extensive due 
diligence to ensure 
we understand 
where the 
components of the 
products that we 
manufacture are 
made and what the 
working conditions 
are like in those 
environments. 

We engage with 
our key branded 
suppliers Nike 
and adidas on 
the progress 
being made on a 
number of ESG 
related issues 
– for example 
carbon reduction 
initiatives. 

HOW THE BOARD 
TOOK ACCOUNT OF 
THE ENGAGEMENT

The Board has 
established a JD 
code of conduct 
which is shared 
with all suppliers 
and follows the 
International 
Labour 
Organisation 
minimum 
standards. As 
set out in more 
detail in the 
Corporate Social 
Responsibility 
section, the 
continued 
international 
expansion of the 
Group ensures 
a wider network 
of people who 
operate in 
accordance with 
our company 
values and 
standards. 

156

157

SECTION172STATEMENT

STAKEHOLDER

KEY ISSUE

HOW WE HAVE 
ENGAGED

IMPACT OF 
ENGAGEMENT

Regulators

Environmental 
and employment 
issues in light of 
the pandemic.

The impact of 
Brexit on the 
Group’s supply 
chain and its 
people. 

We have been 
able to provide 
our employees 
and customers 
with the positive 
message that all 
of our operations 
are COVID-19 
compliant 
following 
extensive 
engagement with 
local authorities.

We have ensured 
the financial 
robustness of our 
business given 
that we have kept 
our warehousing 
facilities open 
and operational 
in a COVID-19 
compliant manner 
throughout the 
pandemic.

We have had 
extensive 
engagement with 
local authorities 
particularly 
regarding our 
warehousing 
facility at Kingsway 
– with the primary 
focus being the 
safety of our 
employees. 

We have 
formalised our 
membership of 
the British Retail 
Consortium (‘BRC’) 
to assist with 
our engagement 
with government 
via a coalition 
of retailers and 
specifically non-
essential retailers 
to navigate the 
challenges posed 
by the pandemic 
and Brexit. 

HOW THE BOARD 
TOOK ACCOUNT OF 
THE ENGAGEMENT

The CFO closely 
monitors the 
engagement with 
local authorities 
regarding the 
measures we 
have in place 
to ensure the 
safety of our 
employees in 
our warehousing 
facilities and 
provides regular 
feedback on this 
to the Board. 

The Board 
request regular 
updates on the 
standards that are 
being achieved 
and maintained 
during the 
prolonged period 
of the pandemic 
including robust 
social distancing 
and additional 
hygiene 
measures.

The Executive 
Chairman 
personally 
attends many of 
the BRC virtual 
meetings and 
regularly updates 
the Board on the 
initiatives being 
led by the BRC.

By order of the Board 

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

158

STRATEGIC REPORT

The strategic report on pages 42 to 158 is 
approved by the board of directors.

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

GOVERNANCE

159
159

PETER COWGILL
Executive Chairman and Chairman of the  
Nomination Committee Aged 68

Peter was appointed Executive Chairman in March 
2004. He was previously Finance Director of the Group 
until his resignation in June 2001. Peter Cowgill is 
the Non-Executive Chairman of Quiz Plc and Roxor 
Group Limited. Peter is a chartered accountant and 
founder of North West based chartered accountancy 
firm, Cowgill Holloway. In 2019, Peter was awarded 
an honouree doctorate (Doctor of Business 
Administration) from the University of Bolton for his 
outstanding contribution to business.

NEIL GREENHALGH
Chief Financial Officer Aged49

Neil joined the Group in June 2004 and was appointed 
Chief Financial Officer in November 2018 having been 
promoted from his previous role as Group Finance 
Director. Neil previously held a number of senior 
positions within the Woolworths Group and qualified 
as a chartered accountant with KPMG in 1996.

MARTIN DAVIES
Non-Executive Director, Senior Independent Director, 
Chairman of the Audit Committee and Member of the 
Nomination and Remuneration Committees Aged61

Martin was appointed to the Board in October 
2012. Martin also holds the position of Chairman of 
Sentric Music Limited. He was previously Group Chief 
Executive of Holidaybreak Plc from 2010 until its 
sale to Cox and Kings Limited in 2011. He joined the 
Board of Holidaybreak Plc in 2007 when it acquired 
PGL where he had been Chief Executive. He left 
Holidaybreak Plc in 2012. Previously, he has had roles 
at Allied Breweries, Kingfisher and Tommy Boy Music 
in New York.

THE BOARD

160

ANDREW LESLIE
Non-Executive Director, Chairman of the 
Remuneration Committee and Member of the Audit 
and Nomination Committees Aged74

Andrew was appointed to the Board in May 2010. He 
has over 40 years of experience in the retail, footwear 
and apparel sectors. He was an Executive Board 
Director of Pentland Brands Plc, from which he retired 
in 2008. Andrew also held a number of senior positions 
with British Shoe Corporation, The Burton Group Plc 
and Timpson Shoes Limited.

HEATHER JACKSON
Non-Executive Director, Member of the Audit, 
Nomination and Remuneration Committees Aged 55

Heather was appointed to the Board in May 2015. 
Heather has extensive experience in strategy, change 
and technology in different sizes of company from FTSE 
100 to start up and in different consumer facing sectors. 
She is currently a Non-Executive Director of Lookers 
Motor Group plc, Rothesay Life, Skipton Building 
Society and Ikano Bank AB. Her former roles have 
included CIO and COO of HBOS / Lloyds Plc and other 
Director level roles with Capital One, Boots the Chemist 
and George at Asda.

ANDY RUBIN
Non-Executive Director Aged 56

Andy was appointed to the Board in February 2016. 
Andy is Chairman of Pentland Brands, a Director of 
Pentland Group Plc and the European Vice-President 
of the World Federation of the Sporting Goods 
Industry.

KATH SMITH
Non-Executive Director, Member of the Audit, 
Nomination and Remuneration Committees Aged64

Kath was appointed to the Board in May 2019. Kath also 
holds the position of Non-Executive Director of Sorted 
Holdings limited. She was previously the GM / Vice 
President of The North Face EMEA, a VF Corporation 
company. She has over 30 years’ experience in building 
world leading brands including Mars and Diageo and 20 
years of experience within the sporting goods industry 
where she was Managing Director of both the adidas and 
Reebok brands. From 2012 to 2014 she served as a co-opted 
member of the University of Salford’s Audit Committee.

161

DIRECTORS’ REPORT

Pages 162 to 167 (inclusive) of the Annual 
Report, together with the relevant 
sections of the Annual Report, which are 
incorporated into these pages by reference, 
constitute a Directors’ Report, which is 
required to be produced by law and is 
prepared in accordance with applicable law. 
The Directors’ Report also includes certain 
disclosures that the Company is required to 
make by the Financial Conduct Authority’s 
Listing Rules and Disclosure Guidance and 
Transparency Rules.

FAIR, BALANCED AND UNDERSTANDABLE
The Board considers that the Annual Report 
and Accounts, taken as a whole, is fair, 
balanced and understandable and provides 
the information necessary for shareholders 
to assess the Group’s position and 
performance, business model and strategy. 
A summary of the Directors’ responsibilities 
in respect of the Annual Report and 
Financial Statements is set out on pages  
210 to 211. 

PRINCIPAL ACTIVITY
The principal activity of the Group is the 
retail of multi-brand, sports fashion and 
outdoor clothing, footwear, accessories and 
equipment. 

In accordance with the Companies Act 
2006, the Strategic Report on pages 42  
to 158 contains a:

•  Fair review of the business.

•  Description of the principal risks and 

uncertainties facing the Group.

•  Balanced, comprehensive and 
understandable analysis of the 
development and performance of the 
Group’s business during the financial 

year, including an assessment of 
relevant environmental, employee, 
social, community and human rights 
issues, together with the Group’s key 
performance metrics; in a manner which is 
consistent with the size and complexity of 
the business.

•  An assessment of the Group and parent 
Company’s ability to continue as a going 
concern, disclosing, as applicable, matters 
related to going concern. 

The Group is committed to establishing and 
maintaining good corporate governance 
practices (as set out in the Corporate 
Governance Report), which the Board 
believes is appropriate for the business of 
the Group and is fundamental for retaining 
effective and long-term, sustainable 
relationships with its key stakeholders. 

The Corporate Governance Report (pages 
168 to 175) is incorporated by reference into, 
and is deemed to form part of, this report. 
For the purposes of DTR 4.1.5R (2) and DTR 
4.1.8, this Directors’ Report and the Strategic 
Report, which has been approved by the 
Board and is set out on pages 42 to 158, 
comprise the Group’s management report. 

Details of the Group’s use of financial 
instruments, together with information 
on policies and exposure to interest rates, 
foreign currency, credit and liquidity risks 
can be found in Note 20 to the financial 
statements. The information included in 
Note 20 is incorporated into the Directors’ 
Report and is deemed to form part of this 
Directors’ Report.

SHARE CAPITAL
As at 30 January 2021, the Company’s 
issued share capital was £2,433,083 
comprising 973,233,160 ordinary shares of 
0.25p each. 

On 3 February 2021, the Company placed 
a total of 58,393,989 new ordinary shares 
in the capital of the Company at an issue 
price of 795 pence per share. The placing 
shares represent approximately 6.0 per 
cent. of the existing issued share capital 
of the Company. As such, from this date, 
the Company’s issued share capital is 
£2,579,068. comprising 1,031,627,149 
ordinary shares of 0.25p each.

SHARE ALLOTMENT AUTHORITY
The Directors were granted authority at the 
2020 AGM to allot shares in the Company 
and to grant rights to subscribe for or 
convert any securities into shares in the 
Company up to a maximum aggregate 
nominal amount of £190,830 (which 
represented approximately 7.84% of the 
Company’s issued ordinary share capital 
as at 25 June 2020). This authority is 
scheduled to lapse at the 2021 AGM. At the 
2021 AGM, shareholders will be asked to 
grant a new allotment authority. 

At the 2020 AGM, a resolution was also 
passed to permit the board to allot ordinary 
shares for cash on a non-pre-emptive basis 
both in connection with a rights issue or 
similar pre-emptive issue and, otherwise 
than in connection with any such issue, up 
to a maximum nominal amount of £190,830 
(which represented approximately 7.84% 
of the Company’s issued ordinary share 
capital). A new special resolution will be 
proposed at the 2021 AGM to renew the 
Directors’ power in this regard.

SHAREHOLDER AND VOTING RIGHTS 
All members who hold ordinary shares 
are entitled to attend and vote at the 
Company’s Annual General Meeting, save 
as set out in the Company’s Articles of 
Association and subject to any applicable 
legislation implemented in response to the 
COVID-19 pandemic. On a show of hands at 
a general meeting, every member present in 
person or by proxy shall have one vote and, 
on a poll, every member present in person 
or by proxy shall have one vote for every 
ordinary share they hold. Subject to relevant 
statutory provisions and the Company’s 
Articles of Association, holders of ordinary 
shares are entitled to a dividend where 
declared or paid out of profits available for 
such purposes. Details of the final dividend 
proposed is provided in the Dividends and 
Earnings per Share section of the Financial 
Review on page 86.

RESTRICTIONS ON TRANSFER OF SHARES

The restrictions on the transfer of shares in 
the Company are as follows:

•  The Board may, in its absolute discretion, 
refuse to register any transfer of shares 
which are not fully paid up (but not in a 
manner which prevents dealings in listed 
shares from taking place), or which is in 
favour of more than four persons jointly or 
which is in relation to more than one class 
of share.

•  Certain restrictions may, from time to time, 
be imposed by laws and regulations for 
example, insider trading laws.

•  Restrictions apply pursuant to the 

Listing Rules (LR) and the Market Abuse 
Regulation (MAR) of the Financial 
Conduct Authority. The Company has 
in place a share dealing policy which 
includes processes which must be 
followed to ensure that any transfer of 
shares activity is conducted in compliance 
with MAR and the LR and that all Directors 
and certain Company employees obtain 
prior approval before dealing in the 
Company’s shares.

162

163

DIRECTORS
Details of all persons who were Directors 
at the financial period end including their 
roles and brief biographical details are set 
out on pages 160 to 161. The Directors are 
responsible for the management of the 
business of the Company and, subject to 
relevant legislation, regulatory requirements 
and the Company’s Articles of Association 
(‘Articles’), the Directors may exercise all 
of the powers of the Company and may 
delegate their power and discretion to 
committees, as they see fit. 

There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of 
office or employment (whether through 
resignation, purported redundancy or 
otherwise) that occurs because of a 
takeover bid.

DIRECTORS’ INTERESTS
Details of Directors’ interests and those 
of their connected persons in the share 
capital of the Company are set out on page 
201. This information is incorporated into 
this Directors’ Report by reference and is 
deemed to form a part of it.

The number of Directors at any one point in 
time shall not be less than two. 

DIRECTORS’ REPORT

The Company is not aware of any 
arrangement between its shareholders that 
may result in restrictions on the transfer of 
shares and / or voting rights. 

SUBSTANTIAL INTERESTS IN SHARE 
CAPITAL
As at 30 January 2021, the Company has 
been advised of the following significant 
holdings of voting rights in its ordinary 
share capital pursuant to the Disclosure 
Guidance and Transparency Rules of the 
Financial Conduct Authority (‘DTRs’):

Number of ordinary 
% of
shares/voting rights  ordinary share
capital
held 

Pentland Group 
Limited
Fidelity
Management
andResearchCo 46,665,304

535,278,239

55.0*

4.8

*Since 30 January 2021, the Company carried out a share placing and, 
as such, Pentland’s shareholding now represents 51.9% of the share 
capital of the Company.

Save for the above, the Company has not 
been notified of any significant changes in 
interests pursuant to the DTRs between 30 
January 2021 and the latest practicable date 
prior to the publication of this report.

RELATIONSHIP AGREEMENT
In accordance with LR 9.2.2 AD R (1), the 
Company has in place a legally binding 
relationship agreement with its controlling 
shareholder, Pentland Group Limited. 
The Company has complied with the 
undertakings included in the relationship 
agreement during the period under review. 
So far as the Company is aware, the 
undertakings in the agreement have also 
been complied with by both Pentland Group 
Limited and its associates during the period 
under review.

164

APPOINTMENT AND REPLACEMENT OF 
DIRECTORS
The Company’s Articles of Association 
provide that the Company may by ordinary 
resolution at general meeting appoint 
any person to act as a Director, provided 
that (where such person has not been 
recommended by the Board) notice is given 
by a member entitled to attend and vote at 
the meeting of the intention to appoint such 
a person and that the Company receives, 
among other information, confirmation of 
that person’s willingness to act as Director. 
The Articles also empower the Board to 
appoint as a Director any person who 
is willing to act as such. The maximum 
possible number of Directors under the 
Articles is 20.

In addition to the powers of removal 
conferred by statute, the Company may by 
ordinary resolution remove any Director 
before the expiration of his or her period 
of office. The Articles also set out the 
circumstances in which a Director shall 
vacate office. 

The Articles broadly require that at each 
AGM one-third of eligible Directors shall 
retire from office by rotation and may 
stand for re-election and that any Director 
who was appointed by the Board after the 
previous AGM must retire from office and 
may stand for election by the shareholders. 
Additionally, any other Director who has 
not been elected or re-elected at one of the 
previous two AGMs must also retire from 
office and may stand for re-election.

Notwithstanding the provisions of the 
Articles, the Board has determined that 
all the Directors will stand for re-election 
at the 2021 AGM in accordance with the 
best practice recommendations of the UK 
Corporate Governance Code.

AMENDMENT OF THE COMPANY’S 
ARTICLES OF ASSOCIATION
The Company’s Articles of Association may 
only be amended by a special resolution at 
a general meeting of shareholders. 

CHANGE OF CONTROL – SIGNIFICANT 
AGREEMENTS
In the event of a change of control of the 
Company, the Company and the lenders of 
the £700 million bank syndicated facility 
shall enter into an agreement to determine 
how to continue the facility. If no agreement 
is reached within 20 business days of the 
date of change of control, the lenders may, 
by giving not less than 10 business days’ 
notice to the Company, cancel the facility 
and declare all outstanding loans, together 
with accrued interest and all other amounts 
accrued immediately due and payable.

EMPLOYEES
The Strategic Report on pages 42 to 
158 provides information on the Group’s 
approach to people and how the Group 
attracts, retains and develops its employees. 
The Strategic Report also sets out a 
summary of the measures recently adopted 
by the Group to improve the way it engages 
with its employees. 

As required under the UK Corporate 
Governance Code 2018, the Group has 
made further progress regarding its 
stakeholder engagement programme. 

The focus of this remains ensuring that the 
Group’s employees are well informed about 
any material organisational changes in the 
Group and all significant matters which may 
affect the Group’s financial performance. 

During the course of the financial year, 
the Group’s HR department has worked 
very hard to increase engagement with 
people across the Group at all levels. It 
has been more important to do this well 
this year than in any other. Given the large 
numbers of our colleagues who are working 
remotely and who are facing unique and, 
in some cases, very challenging personal 
circumstances, we have sought to ensure 
our employees feel connected, supported 
and able to raise any concerns they may 
have in a confidential manner, with ease. 

165

 
 
 
 
DIRECTORS’ REPORT

The Group’s employee forums are now 
well established and engage with and 
comprise of representatives of every area 
of the Group’s business. On a regular 
basis, the employee forum meets with 
the Group’s Executive Chairman. It is the 
Directors’ view that this regular meeting 
provides an opportunity for a transparent 
and meaningful conversation between a 
sample of employees at varying levels of 
the Group and the Executive Chairman and 
is, therefore, the most effective method 
of workforce engagement. The Executive 
Chairman then provides feedback on these 
sessions to the rest of the Group’s Board 
of Directors. Any appropriate follow up 
actions or items to address are progressed, 
as appropriate, by the HR Director and the 
HR Department. The Directors considered 
a number of other forms of engagement, 
including those suggested by the UK 
Corporate Governance Code, however, 
it holds the view that its current chosen 
method has prompted positive interaction 
between the workforce and the Directors 
and has allowed the Directors to incorporate 
the feedback provided into its decision 
making processes.

Further details on how the employee 
engagement is taken into account in the 
principal decision making process is set out 
in the s172 Statement on page 154.

In addition, a key factor in the Group’s 
employee remuneration strategy is 
encouraging the involvement of all 
employees in the Group’s performance 
so that every employee feels they have 
an important contribution to make in 
this regard. Full details of the Group’s 
remuneration strategy are set out in the 
Remuneration Report on pages 179 to 208. 

The Group is committed to promoting equal 
opportunities in employment regardless 
of employees’ or potential employees’ 
ethnicity, social origin, gender identity, 
sexual orientation, disability or age. 
Recruitment, promotion and the availability 
of training and development at all areas 
within the Group are based on the suitability 

and merit of any applicant for the job and 
full and fair consideration is always given to 
disabled persons in such circumstances. 

Should an employee become disabled 
during his or her employment by the 
Group, every effort is made to continue the 
employment, development and training 
of the employee in question within their 
existing capacity wherever practicable, 
or failing that, in an alternative suitable 
capacity.

Further information regarding the Group’s 
approach to equality and diversity is set out 
in the Strategic Report on pages 42 to 158.

SUPPLIERS, CUSTOMERS AND OTHERS
Details of how the Directors have had 
regard to the need to foster the Group’s 
relationships with suppliers, customers 
and others with whom it has a business 
relationship can be found in the s172 
Statement on page 154. 

POST BALANCE SHEET EVENTS
Details of post balance sheet events 
are provided in Note 31 of the financial 
statements.

FUTURE DEVELOPMENTS
Future developments are discussed 
throughout the Strategic Report on pages 
42 to 158.

POLITICAL DONATIONS AND 
EXPENDITURE
Neither the Company nor any of its 
subsidiaries has made any political donation 
or incurred any political expenditure during 
the period under review.

RESEARCH & DEVELOPMENT
During the financial period ended 30 
January 2021, the Group engaged in 
Research & Development activity in relation 
to technological advances in the Group’s 
multichannel solution.

GREENHOUSE GAS EMISSIONS
Details of the Group’s Greenhouse Gas 
emissions are shown in the Corporate 
and Social Responsibility report on page 
118. This information is incorporated into 
this Directors’ Report by reference and is 
deemed to form part of it.

AUDITOR
As set out on page 178, the Audit 
Committee has recommended that KPMG 
LLP be re-appointed as auditors for the 
financial year 2021/22. KPMG LLP have 
indicated their willingness to continue 
in office as auditor of the Company. A 
resolution proposing their re-appointment 
will be proposed to shareholders at the 
forthcoming AGM. 

DISCLOSURE OF INFORMATION TO THE 
AUDITOR
Each person who is a Director at the date of 
approval of this report confirms that:

•  So far as they are aware, there is no 

relevant audit information of which the 
Company’s auditor is unaware; and

•  Each Director has taken all the steps that 
they ought to have taken as a Director to 
make themselves aware of any relevant 
audit information and to establish that 
the Company’s auditor is aware of that 
information.

ANNUAL GENERAL MEETING 
Due to the ongoing uncertainty regarding 
restrictions on indoor gatherings as at the 
date of publication of this Report due to 
the COVID-19 pandemic, it is the Company’s 
current intention to hold its AGM as a 
closed meeting once again this year. It 
will take place on 1 July 2021 at Edinburgh 
House, Hollinsbrook Way, Pilsworth, Bury, 
Lancashire, BL9 8RR. Once COVID-19 
restrictions have been lifted, we will of 
course look to resume AGMs as normal 
where shareholders will be invited to attend 
in person once it is safe to do so.

The meeting will consider formal business 
only. Shareholders are invited to submit 
any questions in advance via email 
(AGMenquiries@jdplc.com). Alternatively, 
the Company’s Directors will make 
arrangements to attend virtual meetings 
with its individual shareholders, as 
appropriate, should shareholders require 
a meeting to discuss any particular issues 
that otherwise may have been raised at 
the AGM. Shortly after the meeting, the 
Company will publish on its website the 
results of the AGM.

By order of the Board 

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

166

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CORPORATEGOVERNANCEREPORT

The Board’s role is to ensure that the Group 
is led in a manner which protects the long 
term interests of its shareholders, whilst 
balancing and promoting the interests of 
its other key stakeholders – including its 
employees and suppliers. 

The Board promotes the principles set out 
in the UK Corporate Governance Code 
2018 as issued by the Financial Reporting 
Council (FRC) (the ‘Code’). This report 
sets out how the Company has applied the 
main principles set out in the Code. The 
statement of the Company’s compliance 
with the relevant provisions of the Code is 
set out on page 175. This report includes 
relevant provisions of the Code, where 
appropriate. The full Code can be found on 
the FRC website (www.frc.org.uk). 

THE BOARD

BOARD COMPOSITION AND SUCCESSION
The Board comprises seven Directors: the 
Executive Chairman, the Chief Financial 
Officer and five Non-Executive Directors. 
Martin Davies performs the role of Senior 
Independent Non-Executive Director. The 
name, position and a brief profile of each 
Director is set out on page 160 to 161. 

A main focus of the Board’s objectives 
this year has been succession planning in 
three key areas: the role of the Chairman 
/ CEO, the composition of the Board and 
the strength and development of the 
senior management team. Each succession 
programme has unique methods and 
objectives but ultimately is centered around 
securing the future long-term success of the 
Group’s business. 

The Board and the Nominations Committee 
recognise that there are some Board 
members who have been long term 
members of the Board. The Board has 
assessed in great depth the ability of 
its members to perform the role they 
are required to by the Company. This 
assessment has included the requirement 
for certain Non-Executive Board members 
to retain independence and for all Board 

members to use their substantial knowledge 
about the Group’s increasingly complex 
and diverse business to provide meaningful 
challenge and debate to the Executive 
Directors in the key decision making 
processes. 

In particular, it is acknowledged that Andrew 
Leslie has been a Non-Executive Director for 
more than nine years and that Martin Davies 
will have been a Non-Executive Director for 
nine years during the financial year 2021/22. 

Both Andrew and Martin perform pivotal 
roles on the Board – including Andrew’s 
role as Chair of the Remuneration 
Committee and Martin’s role as Chair of 
the Audit Committee. Both committees 
have implemented and overseen significant 
change during the course of the financial 
year, which will continue into the financial 
year 2021/22. Further details of the activities 
carried out by the committees are set out 
on pages 172 to 173.

As such, the Board and Nominations 
Committee are satisfied that Andrew 
remains sufficiently independent and 
effective in his respective roles on the Board 
and Board Committees and therefore wish 
to support Andrew Leslie continuing in his 
roles for the forthcoming financial year. 
The Board and Nominations Committee are 
also confident that Martin Davies remains 
sufficiently independent and will therefore 
also support Martin Davies continuing in 
his roles for the forthcoming financial year. 
In accordance with the Code, Andrew 
Leslie and Martin Davies will be subject to 
re-election at the AGM this year, as will all 
other Directors (as explained further on 
page 165).

Whilst assessing its own performance and at 
the same time implementing the next stage 
of Board succession, the Board’s focus is 
ensuring and promoting the entrepreneurial 
leadership which has undoubtedly been 
pivotal in the Company’s outstanding 
financial performance in recent years. The 
Board is committed to ensuring that this 
entrepreneurial leadership takes place 
within an effective framework of control 
and risk management. It is also considered 

that the Board’s mix of Executive and Non-
Executive Directors provides an appropriate 
combination of judgement, skill and 
experience to satisfy the Group’s need for 
overall effective and agile leadership. 

The independence of the Non-Executive 
Directors is considered by the Board on an 
annual basis. All Non-Executive Directors, 
save for Andy Rubin, are considered to be 
independent by the Board. Andy Rubin is 
the Chairman of Pentland Brands and a 
Director of Pentland Group and is, therefore, 
not considered by the Board to be an 
independent Non-Executive Director. 

From time to time, the Executive Chairman 
meets with the Non-Executive Directors 
without the other Directors present to 
discuss Board performance and other 
matters considered appropriate.

The Board considers that all the Directors 
are able to devote sufficient time to their 
duties as Directors of the Company. The 
brief biographical detail on page 160 
includes details of the Chairman’s other 
directorships of listed companies. The 
Board notes that the Chairman now has 
one less directorship, which has provided 
him with more time to devote to his role 
as Executive Chairman of the Company. 
Notwithstanding this, the Board is in any 
event satisfied that, given the limited time 
commitment required for the Executive 
Chairman to perform his other directorships, 
these appointments do not conflict with the 
Executive Chairman’s ability to carry out his 
role effectively for the Group. 

The knowledge and experience the 
Chairman (and the Non-Executive Directors) 
gain from their roles on the Boards of other 
Companies provides the Directors with 
useful insights into market trends and how 
other companies have navigated their way 
through the extremely difficult challenges 
faced by us all during the Global pandemic 
during the course of the financial year. 

A summary of the rules that the Company 
has in place about the appointment and 
replacement of Directors is set out on 
page 165. Notwithstanding the provisions 

of the Company’s Articles regarding 
the retirement of Directors, the Board 
determined that all Directors will retire 
at the 2021 AGM and offer themselves 
for re-election in accordance with the 
best practice recommendation of the UK 
Corporate Governance Code.

BOARD COMPOSITION AND DIVERSITY
This year, like no other, has highlighted the 
importance of achieving meaningful change 
in the levels of diversity within the Board, 
the senior leadership team and across all 
levels of the Group. 

The Board welcomes the initiative and focus 
of the Parker Review and will engage with 
the Parker Review, as appropriate, just as it 
did with the Alexander-Hampton review in 
recent years. 

The Board strives to build a diverse and 
inclusive team and to promote a diverse 
and inclusive culture throughout the 
business. It is the Board’s strong belief that 
if all employees at all levels of the Group 
feel supported, respected, empowered and 
inspired to achieve, grow and develop, this 
will ultimately serve our business better 
and promote the long term success of the 
Group. 

The success of the Group is in its ability to 
speak to and identify with its consumers 
and, as such, it is crucial that the employees 
of the Group, at all levels, reflect the 
diverse nature of our consumers and of our 
communities. 

A key part of this success is to ensure 
employees can identify with others across 
the Group and can share their unique 
experiences, backgrounds and perspectives. 
We want all employees to feel they can 
develop and achieve their potential within 
the Group and we ensure that they all have 
access to clear pathways of progression 
from a “grassroots” level and beyond. 
Fundamental to this is a reassurance 
that all of our employees and future 
employees (including Board members) 
will be appointed to roles based on purely 
objective criteria and because they have 

168

169

 
CORPORATEGOVERNANCEREPORT

shown that they have the expertise, talent 
and drive to succeed in that role. 

The Board is encouraged that the female 
composition of the Board has reached 
c.30%, however, the Board recognises 
that there is more to do to ensure there is 
greater gender and ethnic diversity within 
its Board composition. This is a key factor in 
the Board’s succession planning. 

The Board’s primary focus will always be 
to ensure that its membership has the 
relevant skills, experience and judgement, 
which is fundamental to maintaining an 
entrepreneurial and effective management 
and leadership team. The Board is 
encouraged by the greater level of gender 
and ethnic diversity within the Company’s 
senior management. 

A key part of the Board’s succession 
planning is to ensure that there is a 
commitment to change and grow the 
talent pool of gender and ethnically diverse 
candidates in order to influence recruitment 
patterns for the future. The Board and 
the Group’s HR department target a 
broad range of candidates from various 
backgrounds, sectors and cultures when 
hiring both new Board members and new 

candidates at all levels within the business. 
The Board is committed to ensuring that all 
recruitment is conducted on this basis and 
to continually monitoring our diversity mix. 

Further details on the steps taken to move 
the Group closer to its clearly defined 
objectives in relation to diversity and 
inclusion are set out in the Corporate Social 
Responsibility section on page 96. 

BOARD OPERATION AND 
RESPONSIBILITIES
The Board is responsible for the direction, 
management and performance of the 
Company. The Directors act together in the 
best interests of the Group via the Board 
and its Committees. The Board held eight 
scheduled Board meetings during the year 
under review and ad hoc meetings were 
held in between scheduled meetings, where 
required. Director attendance at scheduled 
Board and Committee meetings is set out 
below. 

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS

Year to 30 January 
2021

Total number of 
meetings 

P Cowgill

N Greenhalgh

A Leslie

M Davies

H Jackson

A Rubin

K Smith

Board Meetings

Remuneration 
Committee

Audit Committee

Nomination 
Committee

8

8

8

8

7

8

8

8

2

–

–

2

2

2

–

2

2

2*

2*

2

2

2

–

–

–

–

–

–

–

–

–

–

Notes:
*P Cowgill and N Greenhalgh attended the meetings as annotated in the table above at the invitation of the members of those Committees in order 
to provide additional detail on day to day matters arising at such meetings and to assist the Committee members with the matters delegated to 
the Committee as deemed appropriate by such Committee members. 

Certain members of the Board and Committees have attended the meetings virtually. 

BOARD EVALUATION
The Board has completed an externally 
facilitated Board Evaluation exercise with 
the support of Global Future Partners. 
There are no connections between Global 
Future Partners and the Group or any of its 
Directors.

The focus areas of the review are set out 
below:

•  The opportunities and challenges for the 

Group in the short, medium and long term;

•  The governance and oversight of the 

business and risk management;

•  Cultural and values oversight;

•  Board experience and skills;

•  Effectiveness of the Committees.

An overriding theme of the Board 
Evaluation was succession in light of the 
ongoing initiatives regarding the following 
three main areas: (i) Chairman / CEO 
Succession; (ii) Board Composition; (iii) 
Development of the Senior Management 
team. 

The evaluation exercise identified the key 
strengths of the Group and recognised 
the vital role the Board has played and 
continues to play in the succession of the 
Group. The exercise also identified key areas 
of opportunity and improvement where 
the Board should consider concentrating 
its focus and efforts for the forthcoming 
financial year to promote and develop the 
success of the Group still further. 

The result of the evaluation process has 
been that a core list of issues needing 
attention going forward have been 
identified which will form part of the 
Board’s action plan for the forthcoming 
financial year. 

The key topics which will comprise the 
Board’s action plan are:

(i) succession at the executive level;

(ii) the evolution of the composition of the 
Board – to achieve greater diversity on the 
Board and an increased range of expertise 
and skills including international experience;

(iii) improving the operation of the 

committees to ensure they meet more 
regularly in a formal setting, particularly the 
nominations committee. 

The Directors considered that the evaluation 
exercise was extremely worthwhile and 
will help to shape the ongoing succession 
planning efforts across the group.

MATTERS RESERVED FOR THE BOARD
The Board has a formal schedule of matters 
reserved specifically to it for decisions 
which include:

•  Strategic decision making and shaping of 

future strategy.

•  Approval of the Group’s financial 

statements.

•  Corporate acquisitions and disposals.

•  Significant capital projects. 

The matters reserved for the Board are 
kept under continual review to ensure they 
remain appropriate in light of the size of the 
Group and the nature of its activities. 

MAIN ACTIVITIES OF THE BOARD DURING 
THE YEAR
•  Approved a number of key strategic 

corporate acquisitions to further develop 
the international growth of the Group (see 
Note 11 of the financial statements).

•  Reacted quickly to the impact of Brexit 
and implemented plans to address the 
specific effects on the Group in various 
areas including in relation to people, 
supplier relationships and logistics. 

•  Assessed the key regulatory risks posed 
to the Group and the various measures 
being implemented to counter this 
risk on an ongoing basis including in 
relation to COVID-19, cyber security and 
other regulatory frameworks such as 
competition law. 

In order to assist the Board in its effective 
review and decision making regarding 
the Group’s activities, Board papers are 
circulated to Directors prior to Board 
meetings which include up-to-date financial 
information, reports from the Executive 
Directors, a summary of key risk and 
compliance issues and papers on major 

170

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CORPORATEGOVERNANCEREPORT

issues for consideration by the Board. The 
Board has a formal procedure for Directors 
to obtain independent professional advice. 

All Board members have full access to 
the Company Secretary who is a fully 
admitted Solicitor and attends all Board 
and Committee meetings. The Company 
Secretary is responsible for advising the 
Board on all Corporate Governance and 
legal matters. 

All newly appointed Directors receive 
an appropriate induction when they join 
the Board. Relevant training is arranged 
throughout the year as deemed appropriate 
including the attendance at Board meetings 
by external legal specialists and / or the 
circulation of advice notes. 

INSURANCE ARRANGEMENTS
The Company, through its majority 
shareholder Pentland Group, maintains 
Directors’ and Officers’ liability insurance, 
which is reviewed at appropriate intervals to 
ensure it remains fit for purpose. 

CONFLICTS OF INTEREST
The Company’s Articles of Association 
permit the Board to consider and, if it sees 
fit, to authorise situations where a Director 
has an interest that conflicts, or possibly 
could conflict, with the interests of the 
Company. The Board considers that the 
procedures it has in place for reporting 
and considering conflicts of interest are 
effective. 

BOARD COMMITTEES
The Board delegates certain powers to 
Board Committees. There are three principal 
Board Committees to which the Board has 
delegated certain of its responsibilities. The 
terms of reference for all three Committees 
are reviewed by each Committee regularly 
and are available for inspection on request 
and are available on the Company’s 
corporate website www.jdplc.com. 

AUDIT COMMITTEE 
The Audit Committee currently comprises 
three independent Non-Executive 
Directors; Martin Davies, Andrew Leslie 
and Heather Jackson. Martin Davies 
chairs the Audit Committee. The Board 
notes that it is a requirement of the DTRs 
and a recommendation of the Code that 
the Audit Committee as a whole shall 
have competence relevant to the sector 
in which the Company operates. This is 
something which was explored during 
the Board Evaluation process, referred to 
on page 171. The Board confirms that it 
considers the composition of the Audit 
Committee provides the requisite skills and 
experience, however, the Board and the 
Audit Committee considers it is prudent 
to keep this under continual review in 
order to ensure that it remains satisfied 
that the expertise of the membership of 
the Audit Committee remains appropriate. 
The brief biographical detail on page 160 
to 161 includes details of the experience 
and expertise of the members of the Audit 
Committee.

The Audit Committee met twice during the 
year with the external auditor attending part 
of each meeting. Details of attendance at 
Audit Committee meetings are set out in the 
table on page 170.

REMUNERATION COMMITTEE
The Remuneration Committee currently 
comprises four independent Non-Executive 
Directors: Andrew Leslie, Martin Davies, 
Heather Jackson and Kath Smith. Andrew 
Leslie is the chair of the Remuneration 
Committee. 

The Committee’s principal duties are to 
determine:

•  Overall Group remuneration policy.

•  Remuneration packages for Executive 

Directors and Senior Management.

•  The terms of Executive Director service 

contracts, as may be required from time to 
time.

•  The terms of any performance-related and 
/ or long term incentive schemes operated 
by the Group and awards thereunder.

In particular this year, the Committee has 
produced a revised remuneration policy 
in order to address some of the key areas 
of concern raised by shareholders in the 
lead up to the Company’s AGM in 2020. 
The Committee is proposing a new LTIP 
scheme which will involve issuing shares in 
the Company to executive Directors for the 
first time. The Committee are pleased to 
be able to present this to shareholders this 
year and are hopeful that this will provide 
a remuneration framework which better 
achieves the alignment of executive pay 
with shareholder interests and the long term 
success of the Company. 

The Committee met twice during the year. 
Details of attendance at Remuneration 
Committee meetings are set out in the table 
on page 170.

Further details about Directors’ 
remuneration are set out in the Directors’ 
Remuneration Report on pages 179 to 208.

NOMINATION COMMITTEE
The Nomination Committee currently 
comprises Peter Cowgill, the Executive 
Chairman, and four independent Non-
Executive Directors, Andrew Leslie, Martin 
Davies, Heather Jackson and Kath Smith. 

The Committee’s principal duties are to 
consider the size, structure and composition 
of the Board, ensure appropriate succession 
plans are in place for the Board and 
Senior Management and, where necessary, 
consider new appointments to the Board 
and Senior Management. The matters 
delegated to the remit of the Nominations 
Committee include Board structure, 
succession planning and the performance of 
the Board and the Senior Management. 

The Nominations Committee did not 
formally meet during the course of the 
financial year as the key topics of discussion 
were addressed in discussions which took 
place during the main Board meetings and 
during ad hoc meetings between relevant 
Board members. As identified during the 
Board evaluation process, it is the intention 
of the relevant Board members to ensure 
that the Nominations Committee meets 
more formally during the forthcoming 
financial year to ensure that it is providing 
rigorous challenge and driving change, 
particularly with regard to diversity and 
inclusion. The Nominations Committee 
will also keep under particular review 
during the forthcoming financial year the 
independence of both Andrew Leslie and 
Martin Davies given the length of time they 
have served on the Board. 

The gender balance of the Board, senior 
management team and the wider employee 
group is set out in the Our People section of 
the Corporate Social Responsibility Report 
on page 101. 

172

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INTERNAL CONTROL
There is an ongoing process for identifying, 
evaluating and managing the significant 
risks faced by the Group. This process was 
utilised during the year under review and 
the Board confirms that it has completed 
a robust assessment of the Company’s 
emerging and principal risks. 

The Board, in conjunction with the Audit 
Committee, has full responsibility for the 
Group’s system of internal controls and 
monitoring their effectiveness. However, 
such a system is designed to monitor 
and manage the risk of failure to achieve 
business objectives and cannot eliminate 
such risk entirely. The Board seeks to 
manage this risk by having established 
a well-defined organisational structure, 
clear operating procedures, embedded 
lines of responsibility, delegated authority 
to executive management and a 
comprehensive financial reporting process. 

Key features of the Group’s system of 
internal control and risk management are:

•  Identification and monitoring of the 

business risks facing the Group, with major 
risks identified and reported to the Audit 
Committee and the Board including via 
brief monthly updates, more in depth 
quarterly updates and an annual risk 
report preparation and review process.

•  Detailed appraisal and authorisation 

procedures for capital investment, which 
is documented in the Matters Reserved 
for the Board and the Group’s Contract 
Authorisation Policy.

•  Prompt preparation of comprehensive 

monthly management accounts providing 
relevant, reliable and up-to-date 
information. These allow for comparison 
with budget and previous year’s results. 
Significant variances from approved 
budgets are investigated as appropriate.

•  Monitoring of store procedures and the 

reporting and investigation of suspected 
fraudulent activities.

•  Reconciliation and checking of all cash and 

stock balances and investigation of any 
material differences.

In addition, the Audit Committee receives 
detailed reports from the external auditor in 
relation to the financial statements and the 
Group’s system of internal controls. 

The Senior Independent Director, as Chair 
of the Audit Committee, has regular 
interaction with the external auditor and 
senior members of the Group finance 
department in order to monitor and assess 
the effectiveness of the Group’s system of 
internal controls. 

The Group has a formal whistleblowing 
policy in place which provides details 
of how employees can raise concerns in 
relation to the Group’s activities or the 
actions of any employee of the Group on a 
confidential basis. This policy is reviewed 
annually by the Audit Committee. The 
mechanism for employees to access 
whistleblowing channels has been recently 
reviewed to ensure that they are effective.

The Group strives to conduct itself in all 
areas and at all levels in an ethical manner. 
The Group takes a zero tolerance approach 
to bribery and corruption, amongst its 
employees, suppliers and any associated 
parties acting on the Group’s behalf and 
this is very clearly documented in the way 
that it contracts with any such third parties. 
The Group has a detailed Anti-Bribery 
and Corruption Policy and is committed 
to acting professionally, fairly and with 
integrity in all its business dealings. The 
Group has appropriate processes in place 
to audit compliance with its Anti-Bribery 
and Corruption Policy and its Gifts and 
Hospitality Policy, periodically.

•  Preparation of comprehensive annual 
profit and cash flow budgets allowing 
management to monitor business activities 
and major risks and the progress towards 
financial objectives in the short and 
medium term.

The Board has reviewed the effectiveness of 
the Group’s system of internal controls and 
believes this to be effective. In establishing 
the system of internal control, the Directors 
have regard to the materiality of relevant 
risks, the likelihood of a loss being incurred 

obligations under various legal frameworks, 
including the EU Market Abuse Regulation, 
to ensure that no shareholder or group 
of shareholders are prejudiced or given 
an unfair advantage compared to the 
shareholders as a whole.

COMPLIANCE WITH THE CODE
The Directors consider that during the year 
under review and to the date of this report, 
the Company complied with the Code 
except as follows:

Code Provision 9 – The role of Chief 
Executive and Chairman is undertaken by 
one person – Peter Cowgill, the Company’s 
Executive Chairman, which has been the 
case for almost the last seven years. The 
Board believes that there is sufficient 
separation of responsibilities of the roles 
usually undertaken by the Chairman and 
the Chief Executive amongst the Executive 
Chairman, the Chief Financial Officer, the 
Non-Executive Directors and the Company’s 
Senior Management team. The Board, with 
assistance from the Nomination Committee, 
keeps this arrangement constantly under 
review. 

This report was approved by the Board and 
signed on its behalf by:

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

and costs of control. It follows, therefore, 
that the system of internal control can 
only provide reasonable, and not absolute, 
assurance against the risk of material 
misstatement or loss.

The integration of recently acquired 
businesses into the Group’s system of 
internal controls is achieved as quickly as 
possible and is done on a proportion basis 
taking into account the size and type of 
business acquired. 

SHAREHOLDER RELATIONS
During the course of the 2020/21 financial 
year, the Executive Chairman, the Senior 
Independent Director, Chief Financial 
Officer, the Investor Relations Manager 
and the Company Secretary proactively 
contacted many of the Company’s 
shareholders and conducted a series of 
virtual meetings particularly to discuss 
corporate governance issues.

During the meetings, the relevant 
shareholders were provided with updates 
regarding changes to the remuneration 
structure to address some of the key 
concerns raised by shareholders at the 
Company’s recent AGMs. 

The Executive Directors maintain an 
active dialogue with the Company’s major 
shareholders to enhance the understanding 
of their respective objectives, holding 
conference calls and attending meetings 
and investor roadshows on a regular basis. 
The Investor Relations Manager supports 
the Directors and the Company Secretary 
to ensure there is efficient and effective 
communication with shareholders on any 
matters which they may wish to raise 
during the course of the year. The Company 
welcomes a transparent relationship with its 
shareholders and encourages shareholders 
to contact them should they have any 
concerns they wish to discuss.

The Company has one class of issued share 
and, as such, all shareholders have the 
same rights, as set out in the Company’s 
articles of association which were disclosed 
on 28 April 2020. In addition, the Board 
receives regular training and updates on its 

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AUDITCOMMITTEEREPORT

PRINCIPAL DUTIES
The principal duties of the Audit Committee 
(‘the Committee’) are to review draft annual 
and interim financial statements prior to 
being submitted to the Board, reviewing 
the effectiveness of the Group’s system of 
internal control, risk management and the 
performance and cost effectiveness of the 
external auditor.

MAIN ACTIVITIES OF THE AUDIT 
COMMITTEE DURING THE YEAR
The Committee’s activities included:

•  Reviewing the Group’s draft financial 

statements and interim results statement 
prior to Board approval and reviewing the 
external auditor’s detailed reports thereon 
including internal controls.

•  Reviewing regularly the potential impact 

on the Group’s financial statements 
of certain matters such as impairment 
of fixed asset values and proposed 
International Accounting Standards.

•  Reviewing the external auditor’s plan 
for the audit of the Group’s financial 
statements, key risks of misstatement in 
the financial statements, confirmations of 
auditor independence, audit fee and terms 
of engagement of the auditor. 

•  Reviewing the independence and 

effectiveness of the Group’s external 
auditor.

•  Preparations for a tender process to take 
place in respect of the Group’s external 
auditor to take place during the financial 
year 2021/22.

•  Reviewing the whistleblowing 

arrangements in place for employees to 
be able to raise concerns in confidence 
to ensure they remain effective and 
appropriate.

•  Reviewing the Company’s risk register and 

internal controls.

•  Assessment of the need for an internal 
audit function and the effectiveness of 
the Group’s existing system of internal 
controls. 

FINANCIAL STATEMENTS AND 
SIGNIFICANT ACCOUNTING MATTERS
The Committee is responsible for reviewing 
the Group’s draft financial statements and 
interim results statement prior to Board 
approval. As part of such review, the 
Committee considers whether suitable 
accounting policies have been adopted and 
whether appropriate judgements have been 
made by management. The Committee also 
considers whether appropriate disclosure 
of significant estimates and judgements has 
been made. The Committee also reviews 
reports by the external auditor on the full 
year and half year results.

The following are material areas in 
which significant judgements have been 
applied and have been considered by the 
Committee during the year:

VALUATION OF INVENTORIES
The Audit Committee considered the risk 
that inventory may need to be impaired 
and tested the principles and integrity of 
the obsolescence provision calculation 
used across the Group. This risk review is 
particularly important to the Group given 
the extremely seasonal nature of its retail 
businesses and the changing desirability 
of branded products over time. The Audit 
Committee also reviewed the assessment 
carried out by the auditors of the overall 
consistency of the assumptions used by 
comparing with those used in prior periods. 
The Committee reviews the provision 
models and challenges management on the 
key judgements made over aged stock and 
the level of proceeds for aged stock. The 
external auditor reports to the Committee 
on the work they have completed and how 
their audit work is concentrated on this area. 

VALUATION OF GOODWILL AND FASCIA 
NAMES INCLUDING THE IMPAIRMENT OF 
THE GOODWILL AND FASCIA NAME IN GO 
OUTDOORS
The Committee considered the assumptions 
underlying the calculation of the value 
in use of the cash generating units being 
tested for impairment, primarily the short-
term plan, the assumptions on discount 
rates and long term growth rates. The 
Committee reviewed the budgets and 
business plans that support the impairment 
reviews and challenged the assumptions 
used and are comfortable that they 
represent management’s best estimate at 
the time. The external auditor provides to 
the Committee detailed explanations of the 
results of their review of the estimate of 
the value in use, including their challenge 
of management’s underlying cash flow 
projections, the key growth assumptions 
and discount rates. The Committee has also 
reviewed the disclosures in the financial 
statements. 

IMPAIRMENT OF THE GOODWILL AND 
FASCIA NAME IN FOOTASYLUM 
In order to comply with the CMA’s hold 
separate order, only members of a 
designated team are permitted access to 
Footasylum financial data. This designated 
team have prepared, reviewed and 
challenged the underlying calculation of 
the value in use of the cash generating 
units being tested for impairment, primarily 
the short-term plan, the assumptions on 
discount rates and long term growth rates. 
The external auditor has provided to the 
Committee high level explanations of the 
results of their review. The Committee has 
also reviewed the disclosures in the financial 
statements.

VALUATION OF INTANGIBLE ASSETS 
RECOGNISED AS PART OF THE 
ACQUISITION OF SHOE PALACE 
CORPORATION (‘SHOE PALACE’)
The Committee approved the appointment 
of Duff & Phelps Ltd as the Group’s formal 
advisor in respect of the estimation of the 
fair value and remaining useful life of certain 
tangible and intangible assets of Shoe 
Palace.

The Committee has reviewed the acquisition 
accounting in relation to the purchase 
of Shoe Palace and has considered 
the assumptions used in the intangible 
valuation model; primarily the budgets 
and forecasts, discount rates and royalty 
rates used. The external auditor provides 
to the Committee detailed explanations of 
their review of the acquisition accounting, 
including their challenge of management’s 
key assumptions and discount rates. 
The Committee has also reviewed the 
disclosures in the financial statements. 

VALUATION OF THE IBERIAN SPORTS 
RETAIL GROUP PUT OPTION
The Committee has reviewed the valuation 
of the Iberian Sports Retail Group Put 
Option and has considered the assumptions 
used in the valuation model; primarily the 
EBITDA multiple, the approved forecasts 
and the discount rate used. The external 
auditor provides to the Committee detailed 
explanations of their review of the valuation, 
including their challenge of management’s 
key assumptions and discount rates. 
The Committee has also reviewed the 
disclosures in the financial statements 
including the sensitivity analysis performed. 

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AUDITCOMMITTEEREPORT

DIRECTORS’REMUNERATIONREPORT

EXTERNAL AUDITOR
A breakdown of the audit and non-audit 
related fees are set out in Note 3 to the 
Consolidated Financial Statements on page 
240. 

The Committee has regard to the FRC rules 
on auditor independence and the provision 
of non-audit services by the auditor and 
in particular the recently revised policy on 
the provision of non-audit services by the 
external auditor. The Committee recognises 
that the policy’s objective is to ensure 
auditor independence and appropriate 
levels of approval for non-audit work being 
undertaken by the external auditor. Under 
the policy, any non-audit services to be 
undertaken by the auditor which are not 
prohibited under the audit reforms require 
advance authorisation in accordance with 
the following:

•  For individual pieces of work below 

£20,000 – Chief Financial Officer approval 
required 

•  Work in excess of £20,000 – Committee 

approval required

KPMG have acted as auditor to the 
Company since its flotation in 1996. 
The Committee is satisfied that this is 
in compliance with the FRC’s rules on 
mandatory firm rotation. The Committee 
acknowledges that the lead audit partner 
is subject to rotation every five years to 
safeguard independence, with a new lead 
audit partner having been appointed during 
the 2020/21 financial year. The Committee is 
confident that this has brought an additional 
level of independence to the audit process.

The Audit Committee recommends that 
KPMG be reappointed as the Company’s 
statutory auditor for the 2021/22 financial 
year. The Audit Committee, after careful 
consideration including of the auditor’s 
performance during their period in office, 
is satisfied with the level of independence 
and impartiality of the external auditor and 
is happy with the audit process and that the 
way it operates remains effective. 

Whilst the Audit Committee’s current 
recommendation is to re-appoint KPMG 
as auditors for the forthcoming financial 
year, the Audit Committee notes that a new 
auditor will have to be appointed no later 
than the beginning of the financial year 
commencing February 2024. The Audit 
Committee has commenced its tender 
programme which will continue throughout 
the 2021/22 financial year and it is expected 
that a decision regarding a new auditor will 
be made before 29 January 2022. 

The Audit Committee confirms that the 
Company otherwise complied throughout 
the financial year under review with 
The Statutory Audit Services for Large 
Companies Market Investigation (Mandatory 
Use of Competitive Tender Processes and 
Audit Committee Responsibilities) Order 
2014.

INTERNAL AUDIT
Whilst the Company does not have an 
internal audit function, the Audit Committee 
regularly reviews the need for such a 
function. During the financial year, the 
Audit Committee determined that such an 
appointment is not currently necessary as 
the aspects of internal control which an 
internal audit function would be responsible 
for are currently adequately addressed by 
various existing business functions within 
the Group, namely the Group’s finance and 
profit protection functions. Such functions 
appropriately focus on aspects such as 
financial control, stock shrinkage, theft, 
fraud and stock and cash audits. The finance 
and profit protection departments report to 
the Board on a regular basis and the Audit 
Committee considers that this function 
plays an effective and efficient role. 

Martin Davies 
Chairman of the Audit Committee 
13 April 2021

ANNUAL STATEMENT OF THE CHAIRMAN 
OF THE REMUNERATION COMMITTEE

DEAR SHAREHOLDER
As Chairman of the Remuneration 
Committee (the Committee), I am pleased 
to present the Company’s Remuneration 
Report for the financial year 2020/21.

This Directors’ Remuneration Report 
(‘Report’) summarises the activities of 
the Committee during the period to 30 
January 2021. It sets out the Directors’ 
Remuneration Policy (‘the Policy’) and 
remuneration details for the Executive 
and Non-Executive Directors of the 
Company. This report has been prepared 
in accordance with Schedule 8 of The 
Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 
2008 (as amended) (‘Regulations’) and 
the requirements of the Listing Rules. The 
Companies Act 2006 requires the auditor to 
report to the shareholders on certain parts 
of the Report and to state whether, in their 
opinion; those parts of the report have been 
properly prepared in accordance with the 
Regulations. The parts of the Annual Report 
on Remuneration that are subject to audit 
are indicated in that report. 

KEY HIGHLIGHTS
There are three sections: 

•  This Annual Statement.

•  The Policy Report which sets out the 
Company’s remuneration policy for 
Directors, and details the changes from 
the current policy. These changes will be 
put to a binding shareholder vote at the 
2021 AGM and will apply for three years 
from the date of approval.

•  The Annual Report on Remuneration 

providing details on the remuneration 
earned in the year to 30 January 2021 and 
how the Policy will be operated during the 
2021/22 financial year. This Annual Report 
on Remuneration together with the Annual 
Statement will be subject to an advisory 
shareholder vote at the 2021 AGM.

KEY POINTS TO NOTE:
•  Significant retention of sales and 

profitability through an unprecedented 
period of global uncertainty and multiple 
periods of temporary store closures 
reflects:

•  The strength and premium position of 

the JD brand and consumers’ affinity to 
it.

•  Relevance of product offer to style 

conscious consumers.

•  Agile multichannel ecosystem built up 

over a number of years.

•   Infrastructure flexibility.

•  Profit before tax and exceptional items 

decreased slightly to £421.3 million (2020: 
£438.8 million). On a proforma basis under 
IAS 17 ‘Leases’, with rents recognised 
according to contractual terms, the 
headline profit before tax and exceptional 
items for the Group would have been 
£38.8 million higher at £460.1 million 
(2020: £26.8 million higher at £465.6 
million).

•  EBITDA before exceptional items 

increased to £990.2 million (2020: £979.8 
million). 

•  Transformational developments in the 

United States:

•  Exceptional trading performance in the 
Finish Line and JD fascias in part driven 
by the enhanced consumer demand 
consequent to the US Government 
stimulus.

•  First flagship store for JD opened 
in Times Square, New York with a 
positive reaction from customers and 
international brand partners.

•  A further 37 former Finish Line stores 

converted to JD with 49 stores trading 
as JD at the end of the year.

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•  Acquisitions of Shoe Palace (based 

in California) and, subsequent to the 
year end, DTLR (based in Maryland), 
complement the strengths of the 
existing Finish Line and JD fascias 
and significantly enhance the Group’s 
exposure to key consumer demographics 
on the West Coast and East Coast of the 
United States.

•  International development of JD in other 
markets continues to progress positively 
although the number of new stores slowed 
temporarily as a consequence of the 
restrictions on construction works with: 
a) Net increase of 31 JD stores across 
Mainland Europe 
b) Net increase of five JD stores in the 
Asia Pacific region

•  Outdoor business returned to profitability 

in the second half of the year with a strong 
performance on key categories.

•  Ongoing significant investments in 

logistics to mitigate against the ongoing 
risks associated with:

•  Requirement to operate with social 

distancing.

•  Duties payable consequent to the form 
of the UK’s trade agreement with the 
European Union. 

This financial year has been unique given 
the unprecedented nature of responding 
to the COVID-19 pandemic. During this 
challenging time the Committee has focused 
on ensuring that it’s Executive Director and 
Senior Management remuneration continues 
to drive its strategic aims in both the short, 
medium and long term. Alongside the 
Committee, the Group have been focusing 
on a number of key areas including but not 
limited to:

•  Executive and Senior Manager 

remuneration;

•  Addressing investor concerns; 

•  COVID-19 pandemic response; and

•  Colleague welfare, diversity, inclusion and 

social mobility.

These areas are covered in greater detail 
within the report but are summarised as 
follows.

EXECUTIVE AND SENIOR MANAGEMENT 
REMUNERATION
We continue to operate in a climate where 
the COVID-19 pandemic creates uncertainty. 
Subsequent Government lockdowns from 
November 2020 have meant we must 
remain agile in response to developments in 
this area. 

In light of shareholder feedback over the 
last 12 months, the Committee have been 
working with the Group to review the 
existing Policy and seeking external advice 
on best market practice for Executive and 
Senior Management remuneration. As 
a result of this exercise the Group have 
undertaken a number of activities focused 
on maintaining effective, straightforward 
and market competitive remuneration 
including: 

•  Undertaking a market review of the basic 
salary and total earnings of the Executive 
Chairman to ensure that this remains 
appropriate for the market in which 
the Group operates. This was based on 
publicly available information from FTSE 
100 companies that had made annual 
report disclosures.

•  Undertaking a review of potential 

alternative arrangements for remuneration 
including the introduction of share-based 
remuneration.

•  Ongoing consideration in respect 
of appropriate succession plans, 
in conjunction with the Board and 
Nomination Committee members, to 
put in place an efficient and evolving 
future structure for the Board and Senior 
Management team.

As a result of these activities, proposed 
changes are being made as detailed below 
and throughout this report, however at this 
time, this does not include any proposed 
increase to the Executive Chairman’s salary. 
Whilst the outcome of the benchmarking 
of the Executive Chairman’s basic salary 
found that the remuneration is in the lower 
quartiles, given the COVID-19 pandemic, an 
increase in salary is currently not deemed 
appropriate. This may be subject to review 
in the 2021/22 financial year.

The review of market practice in relation 
to remuneration methods has resulted in 
discussions with the majority shareholder, 
several other major shareholders and a 
proposed amendment to the Policy. The aim 
of this change is to secure the long-term 
investment of the Executive Directors into 
the business, and to align the interests of 
the shareholders with the Executives. This 
will be achieved by altering the Long Term 
Incentive Plan (‘LTIP’) to include share-
based remuneration from the 2021/22 
financial year onwards. This will be put to 
shareholders at the AGM in 2021.

In addition, a review of the Group’s 
succession planning strategy has now 
commenced, to ensure that a robust 
process is in place to identify and develop 
potential future leaders, securing the 
continued success of the Group. The 
incorporation of the new share scheme into 
the LTIP (over the course of the Policy) 
will be utilised to support this programme, 
aimed at incentivising long term investment 
into the business for any future Executives.

The Committee is dedicated to ensuring 
that the Group’s remuneration packages are 
appropriate in an increasingly competitive 
retail and digital sector throughout the UK 
and internationally, with the global recovery 
from the pandemic at the forefront. The 
remuneration packages also seek to retain 
and motivate the vital Senior Management 
team members who are a fundamental 
part of the Board’s succession and growth 
plans for the Group. The fact that the 
Senior Management team has once again 
been successfully motivated to deliver 

exceptional results during the course 
of an extraordinarily challenging and 
unprecedented year, demonstrates that this 
has been successful.

For this year I believe that bonus and LTIP 
outcomes continue to be reflective of 
the sustained outstanding performance 
of the Group. The posting of exceptional 
results during such a challenging climate 
demonstrates that the remuneration 
approach and steps taken throughout the 
pandemic continue to support and drive 
this performance. 

INVESTOR CONCERNS
Although the Policy was approved by 
shareholders at the 2020 AGM, the 
Committee is cognisant that a number of 
shareholders had concerns with certain 
aspects of the policy. This included the 
lack of share-based remuneration, the 
Chairman’s remuneration approach and 
succession planning. 

The Committee has taken on board these 
and other concerns raised and has engaged 
with a number of its major shareholders 
throughout the 2020/21 financial year. As a 
result, changes are being proposed to some 
aspects of the Directors’ remuneration 
arrangements. These changes are contained 
within the Policy and the Committee 
has shared its proposals with its major 
shareholders in advance. The key alteration 
covers a proposed change to the LTIP to 
include share-based remuneration.

RESPONSE TO COVID-19
As a responsible employer we have ensured 
that we have met our obligations in 
protecting our people and our customers 
during the COVID-19 pandemic. As a 
result of this many of our colleagues 
have been unable to work due to multiple 
and extended periods of closures. 
The Group has taken every measure 
possible to preserve jobs, one of which 
includes participation in the Government 
Coronavirus Job Retention Scheme (CJRS) 
and the Temporary Wage Subsidy Scheme 
in the Republic of Ireland. 

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This was in addition to many other measures 
which included: 

•  Voluntary reductions in salary for several 

members of the Board and Senior 
Management Team ranging from 20–30% 
of salary.

•  Voluntary reduction of 75% of salary for 

the Executive Chairman.

•  Planned pay rises were frozen for all 

staff (outside of those linked to statutory 
changes in pay such as National Minimum 
Wage, and those linked to business-critical 
needs).

•  All incentive payments (including LTIP 
and bonuses) were deferred including 
instalments of the previously stated 
Executive Chairman’s special bonus.

•  A temporary recruitment freeze outside of 

business-critical roles.

These measures combined with CJRS has 
meant that the Group has been able to 
secure employment for as many of our 
colleagues as possible. I believe this has 
directly contributed to the Group’s ability 
to provide a strong financial performance 
throughout the pandemic.

As a result of the strong performance of the 
Group, the decision has also been taken that 
the Group will take part in the Government 
Kickstart and apprenticeship schemes 
during the next financial year, supporting 
the economy and those whose employment 
has been affected by the pandemic back 
into sustainable jobs.

COLLEAGUE WELFARE, DIVERSITY, 
INCLUSION AND SOCIAL MOBILITY
The areas of welfare, diversity, inclusion and 
social mobility continue to be key priorities 
for the Committee and the Group. Many 
colleagues have faced additional welfare 
concerns during the pandemic and the 
Group’s response to the Black Lives Matter 
movement has resulted in a greater focus 
being placed on these areas during this 
financial year, this included:

•  The introduction of Welfare and Wellbeing 

Champions.

•  An increase in the number of trained 

mental health first aiders across the Group.

•  Launching Welfare and Diversity forums.

•  A campaign for the celebration of diversity 

across the Group.

•  An increase in the visibility and ease of 

access to information on support channels 
for a wide range of welfare, diversity and 
inclusion related topics.

•  Supporting social mobility by developing 
our approach through talent acquisition 
and work support education. 

The Group has continued to engage 
with the workforce through employee 
engagement forums across the Group and 
a dedicated workforce committee has been 
established to represent all areas of the 
business to the Board at regular intervals 
within the year.

It is without doubt that COVID-19 has and 
will continue to have a significant impact 
on our business. Whilst we do not currently 
have intentions to further revisit the Policy 
during its three year term, as a Committee 
we will undertake a review in due course 
to assess its effectiveness in the context 
of the disruption caused by COVID-19 and 
any implications for the future state of the 
business and its strategy. 

Andrew Leslie 
Chairman of the Remuneration Committee 
13 April 2021

DIRECTORS’ REMUNERATION POLICY 
(UNAUDITED)

INTRODUCTION
The Directors’ remuneration policy (the 
‘Policy’) was put to a binding shareholder 
vote at the AGM on 31 July 2020. Following 
feedback from shareholders a change to 
the Policy is proposed, which involves the 
introduction of a share based element 
to the Long Term Incentive Plan (‘LTIP’). 
Further details on that change and the full 
revised Policy are set out below.

The revised LTIP and Policy will be put to a 
separate shareholder vote at the AGM which 
is scheduled to take place on 1 July 2021. 
Subject to approval by the shareholders, the 
policy will take effect from the date of the 
2021 AGM for up to three years. There are 
currently no further planned changes to the 
policy over the three-year period to which it 
relates.

Remuneration payments and payments for 
loss of office can only be made to Directors 
if they are consistent with the Policy. 

The role of the Committee and the 
formulation of the Policy is undertaken in 
a way that ensures remuneration decisions 
are undertaken in a manner that prevents 
and manages any potential conflicts of 
interest. Should any conflicts arise these 
will be alerted to the Committee who will 
undertake any appropriate adjustments. 

POLICY OVERVIEW
The Committee designed the Policy around 
the following key principles, which are 
unchanged:

•  The Group operates in a highly 

competitive global retail environment 
and the Committee seeks to ensure that 
the level and form of remuneration is 
appropriate to attract, retain and motivate 
Executive Directors of the right calibre to 
ensure the success of the Group into the 
future.

•  Remuneration should be aligned with the 
key corporate metrics that drive earnings 
growth and increased shareholder value 
with significant emphasis on performance 
related pay measured over the longer 
term. 

•  Incentive arrangements for the Executive 
Directors should provide an appropriate 
balance between fixed and performance 
related elements and be capable of 
providing exceptional levels of total 
payment if outstanding performance is 
achieved. 

UK CORPORATE GOVERNANCE CODE
The Committee has considered in detail 
the requirements of the UK Corporate 
Governance Code and is comfortable that 
the proposed Policy is in line with this. 

The change we are making to remuneration 
for 2021/22 includes the introduction 
of a share-based element to the LTIP 
programme for Executive Directors. 

In addition to the Executive Directors, the 
Committee continues to have responsibility 
for setting remuneration for the Group’s 
Senior Management team, as well as having 
oversight of the remuneration of the 
workforce as a whole, and so is satisfied 
that it is already compliant with the Code’s 
requirement in this respect. The Committee 
takes both of these into account when 
setting remuneration for the Executive 
Directors.

The Group has continued to engage and 
consult with the workforce in relation to 
remuneration via a series of employee 
forums led by the Group’s HR Business 
Partners and attended by the Group’s 
Senior Management team, including the 
Executive Chairman. The outcomes of 
these forums are included in regular board 
updates and discussions. 

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In reviewing the Policy, the Committee has considered the following:

ASPECT

HOW THIS IS ADDRESSED IN THE POLICY 

CLARITY

SIMPLICITY

RISK

PREDICTABILITY

PROPORTIONALITY

The Committee’s approach has been clearly set out in this report, 
including the individual elements of remuneration and their 
operation.

Overall the structure of remuneration is in line with normal market 
practice and is viewed to be simpler than the arrangements 
operated by many other companies.

It is accepted that, whilst the LTIP arrangement with a hybrid cash 
and share scheme brings additional levels of complexity, this will 
drive performance that is aligned to business goals. 

The introduction of share-based arrangements brings the Group 
further into line with standard market practice.

The Committee believes that the incentive arrangements do not 
encourage undue risk-taking, as remittance caps work to ensure 
that values remain in line with standard market practice.

The Policy table and the illustrations of remuneration provide an 
indication of the possible levels of remuneration that may result 
from the application of the policy under different performance 
scenarios.

The Committee believes that the range of potential total 
remuneration scenarios is appropriate for the roles and 
responsibilities of the Executive Directors and in the context of 
the performance required for incentive awards to pay out.

The Policy has been designed to give flexibility in operation, 
particularly in relation to incentive plan metrics. This allows the 
Committee to implement the Policy from year to year using the 
metrics that most closely align with the Group’s strategy.

ALIGNMENT TO 
CULTURE

The Policy has retained the simplicity it previously had in line 
with our straight-forward culture, except that the introduction of 
shares within the LTIP has increased the complexity to a degree.

There is a strong performance culture across the business, and 
this is reflected in the fact that the majority of the potential value 
for Executive Directors derives from variable pay that needs to be 
earned through performance.

PROPOSED CHANGES TO THE EXISTING 
DIRECTORS’ REMUNERATION POLICY
The Committee believes that the overall 
structure of the Policy does remain fit for 
purpose, but is proposing to make a change 
to the LTIP scheme for Executive Directors 
in response to shareholder feedback and to 
reflect current market best practice.

DISCRETION
The Committee has discretion in several 
areas of policy as set out in this report. 
The Committee may also exercise 
operational and administrative discretions 
under relevant plan rules approved by 
shareholders and as set out in those rules. In 
addition, the Committee has the discretion 
to change the operation of the Policy with 
regards to minor or administrative matters 
where it would be, in the opinion of the 
Committee, disproportionate to seek or 
await shareholder feedback.

DIFFERENCES IN POLICY FROM THE 
WIDER EMPLOYEE POPULATION
The Group aims to provide a remuneration 
package for all employees that is market 
competitive and operates the same reward 
and performance philosophy throughout 
the business. As with many companies, the 
Group operates variable pay plans primarily 
but not exclusively focused on the Senior 
Management level. This currently does not 
extend to the introduction of shares at the 
Senior Management level, but this will be 
considered in the future.

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The proposed changes are set out in the table below:

ELEMENT OF 
REMUNERATION

CURRENT 
POLICY 
SUMMARY

PROPOSED AMENDMENT TO POLICY

REASON FOR CHANGE

Provides alignment 
with shareholder 
value in the long 
term and aligns 
with other FTSE 
100 remuneration 
practice.

The participation 
of the Executive 
Chairman in the 
LTIP ensures 
consistency of 
approach at Board 
level and aligns 
both Executive 
Directors pay 
with shareholder 
interest.

Creates a long 
term pay policy 
with investment 
in the business’ 
future through 
shareholding.

Supports succession 
planning and 
encourages 
shareholding at 
Senior Management 
level.

LONG TERM 
INCENTIVE 
PLAN (LTIP)

Cash awards of 
up to 250% of 
base salary.

The awards made will be a hybrid 
of cash awards and / or share 
awards within the previous caps.

Awards vest 
at the end of 
a three-year 
performance 
period subject 
to continued 
employment 
and 
performance 
against financial 
targets.

Awards will be subject to meeting 
minimum financial performance 
conditions.

The cash awards will vest at the 
end of a three year period. 

The share awards will vest at the 
end of a five year period. 

Performance conditions will apply 
to the first three years of the cash 
and share awards.

The following two-year vesting 
period of the share award will 
determine the value of the award 
at vesting. 

Any share awards in place 
after three years (when the 
performance conditions are met) 
may continue to vest following 
termination of employment. 

Executive Chairman shall 
participate in the LTIP on a Share 
Award only basis.

Clawback and Malus provisions 
apply to the LTIP for both cash and 
share elements. 

Any discretion exercised by the 
Committee in relation to the 
performance criteria or in relation 
to the value and application of 
the award will be applied only 
in exceptional circumstances, 
where the results would create an 
unintended and unfair result to 
the individual or would not be in 
line with Group objectives. Such 
occasions are intended to be 
very exceptional circumstances 
for example large acquisitions, 
disposals or pandemics.

The following table sets out each element of remuneration and how it supports the Group’s 
short and long-term strategic objectives. These remain unchanged in all areas except the 
LTIP as detailed on page 186.

HOW THE 
ELEMENT 
SUPPORTS OUR 
SHORT AND 
LONG-TERM 
STRATEGIC 
OBJECTIVES

BASE 
SALARY
Provides a 
competitive 
fixed level of 
remuneration 
to attract 
and retain 
Executive 
Directors of 
the necessary 
calibre to 
execute 
the Group’s 
strategy 
and deliver 
shareholder 
value.

OPERATION

MAXIMUM OPPORTUNITY

PERFORMANCE TARGETS

None

Base salaries 
will normally be 
reviewed annually, 
but the Committee 
reserves the right 
to review fees on a 
discretionary basis 
if it believes an 
adjustment is required 
to reflect market rates 
or performance.

There is no prescribed 
maximum annual 
increase. 

The Committee is 
guided by the general 
increase for the 
broader employee 
population but on 
occasion may need 
to recognise, for 
example, an increase 
in the scale, scope or 
responsibility of the 
role, as well as market 
rates.

Base salaries for the 
Executive Directors 
are normally reviewed 
annually by the 
Committee.

The following factors 
are taken into account 
when determining 
base salary levels:

•  Remuneration levels 

at comparable 
quoted UK retail 
companies.

•  The need for salaries 
to be competitive.
•  The performance 
of the individual 
Executive Director.

•  Experience and 

responsibilities of the 
individual Executive 
Director.

•  Pay for other 

employees in the 
Group.
•  The total 

remuneration 
available to the 
Executive Directors 
and the components 
thereof and the cost 
to the Group.

186

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DIRECTORS’REMUNERATIONREPORT

HOW THE 
ELEMENT 
SUPPORTS OUR 
SHORT AND 
LONG-TERM 
STRATEGIC 
OBJECTIVES

BENEFITS
Ensures 
the overall 
package is 
competitive 
for Executive 
Directors.

PENSIONS
Provides 
market 
competitive 
post-
retirement 
benefits for 
Executive 
Directors.

OPERATION

MAXIMUM OPPORTUNITY

PERFORMANCE TARGETS

None

The current benefit 
provision is detailed 
on page 197.

Other benefits may 
be provided where 
appropriate, including 
health insurance, life 
insurance / death in 
service, travel and 
relocation expenses.

The Committee 
determines the 
appropriate level 
taking into account 
market practice 
and individual 
circumstances.

There is no prescribed 
maximum.

The maximum 
pension provision is 
8% of salary.

None

Payments are made 
into a defined 
contribution pension 
scheme with company 
contributions set as 
a percentage of base 
salary. 

The Committee has 
the discretion to 
pay a cash amount 
in lieu of a pension 
contribution. Any such 
payment would not 
form part of the salary 
for the purposes of 
determining the extent 
of participation in 
the Group’s incentive 
arrangements.

HOW THE 
ELEMENT 
SUPPORTS OUR 
SHORT AND 
LONG-TERM 
STRATEGIC 
OBJECTIVES

ANNUAL 
BONUS
Provides 
Executive 
Directors 
with the 
opportunity 
to earn 
performance 
related 
bonuses 
based on the 
achievement 
of financial 
targets 
and key 
performance 
indicators 
which 
incentivise 
the 
achievement 
of the 
business 
strategy.

OPERATION

MAXIMUM 
OPPORTUNITY

PERFORMANCE TARGETS

The bonus is paid 
annually in cash and 
is non-pensionable. 

Clawback and 
malus provisions 
apply to the bonus. 

The Committee can 
use its discretion 
to reduce, cancel 
or impose further 
conditions on the 
awards where 
it considers 
such action is 
appropriate. 
This includes 
where there has 
been a material 
misstatement of 
the Group’s audited 
financial results, a 
serious failure of 
risk management or 
serious reputational 
damage.

On change of 
control the 
Committee may pay 
bonuses on a pro-
rata basis measured 
on performance 
up to the date of 
change of control.

The maximum 
bonus 
opportunity 
may be up to 
200% of salary.

The targets are set by the 
Committee each year and are 
based on a combination of 
financial and strategic KPIs, with 
target and maximum levels. 

Two thirds of the annual bonus 
will be linked to financial targets. 
Illustrations of minimum and 
maximum awards can be found 
within the illustration of the 
application of the policy section 
of this report.

The Committee retains the 
discretion to adjust the 
performance targets in the event 
of significant corporate activity 
during the year. 

The Committee will review the 
Group’s overall performance 
before determining final bonus 
levels. 

The Committee may in 
exceptional circumstances 
amend the bonus pay-out 
should this not, in the view 
of the Committee, reflect the 
overall business performance or 
individual contribution.

The Committee is of the opinion 
that given the commercial 
sensitivity arising in relation to 
the detailed targets used for 
the annual bonus, disclosing 
precise targets for the bonus 
plan in advance would not 
be in shareholder interests. 
Actual targets, performance 
achieved, and awards made will 
be published in the following 
year’s Annual Report so that 
shareholders can fully assess the 
basis for any pay-outs under the 
annual bonus.

188

189

DIRECTORS’REMUNERATIONREPORT

HOW THE 
ELEMENT 
SUPPORTS OUR 
SHORT AND 
LONG-TERM 
STRATEGIC 
OBJECTIVES

LONG TERM 
INCENTIVE 
PLAN (LTIP)
Provides the 
Executive 
Directors 
with the 
opportunity 
to earn 
competitive 
rewards. 

Aligns the 
Executive 
Directors’ 
interests 
more closely 
with those of 
shareholders.

Focuses the 
Executive 
Directors on 
sustaining 
and 
improving 
the long-
term financial 
performance 
of the 
Group and 
rewards them 
appropriately 
for doing so.

OPERATION

MAXIMUM OPPORTUNITY

PERFORMANCE TARGETS

Base award on grant 
equal to 100% of 
salary.

Pay-out is capped at 
250% of salary.

This applies to the 
total value of both 
cash and share based 
elements combined.

Subject to performance 
criteria being met, 
the value of the base 
award will trigger from 
the agreed financial 
performance metrics. 

The final value of the 
award is linked to the 
change in profits and / 
or share price, subject 
to the overall cap.

Targets will be 
disclosed in the 
Annual Report for 
the year following a 
performance period.

Both the cash and 
award will be subject 
to a three-year 
performance period. If 
met, the cash element 
will vest after three 
years. Any share 
based elements will 
vest after five years. 

Clawback and malus 
provisions apply to 
unvested awards. 

The Committee can 
use its discretion 
to reduce, cancel 
or impose further 
conditions on the 
awards where it 
considers such action 
is appropriate. This 
includes where there 
has been a material 
misstatement of 
the Group’s audited 
financial results, a 
serious failure of 
risk management or 
serious reputational 
damage.

LTIP awards track the 
Group’s share price 
and / or a measure of 
Group profit. 

HOW THE 
ELEMENT 
SUPPORTS OUR 
SHORT AND 
LONG-TERM 
STRATEGIC 
OBJECTIVES

NON-
EXECUTIVE 
DIRECTOR 
FEES
Provides a 
level of fees 
to reflect 
the time 
commitment 
and 
contributions 
that are 
expected 
from the Non-
Executive 
Directors.

OPERATION

MAXIMUM OPPORTUNITY

PERFORMANCE TARGETS

None

The fees paid to Non-
Executive Directors 
normally will be 
reviewed annually, 
but the Committee 
reserves the right 
to review fees on 
a discretionary 
basis if it believes 
an adjustment is 
required to reflect 
market rates, scope 
of responsibilities or 
performance.

There is no prescribed 
maximum increase, 
but in general the 
level of fee increase 
for the Non-Executive 
Directors will be 
set taking account 
of any change in 
responsibility and 
the general rise in 
salaries across the UK 
workforce.

The Board as a 
whole is responsible 
for setting the 
remuneration of 
the Non-Executive 
Directors, other 
than the Chairman 
whose remuneration 
is considered by 
the Committee and 
recommended to the 
Board.

Non-Executive 
Directors are paid 
a base fee in cash. 
Additional fees may 
be paid for additional 
responsibilities such 
as acting as Senior 
Independent Director 
or the Chairman of 
a Committee of the 
Board.

Fee levels are 
reviewed annually.

The Non-Executive 
Directors do not 
participate in the 
Group’s incentive 
arrangements and no 
pension contributions 
are made in respect 
of them. Reasonable 
travel and subsistence 
expenses may be paid 
or reimbursed by the 
Group.

190

191

DIRECTORS’REMUNERATIONREPORT

SHARE OWNERSHIP GUIDELINES
Initially the LTIP will be a hybrid scheme of 
cash and / or share awards. As the share 
based element of the scheme is a new 
basis of remuneration for the Group, the 
intention is to allow the scheme to mature 
prior to setting Minimum Share Ownership 
guidelines.

Over time the Group will be working 
towards Executive Directors holding a 
minimum percentage of Base Salary held 
in the shares of the Company. This will 
be reviewed within the first three years 
following the first Share Award under the 
revised LTIP arrangement. At the discretion 
of the Committee this may also include 
post-employment termination periods. It 
is not intended that this will be reviewed 
during the duration of the Policy but this 
may be subject to review or change at the 
discretion of the Committee.

PREVIOUS REMUNERATION 
ARRANGEMENTS
The Company may honour any outstanding 
remuneration commitments entered 
into with current or former Directors (as 
disclosed to shareholders) before this 
policy took effect or before they became a 
Director.

RECRUITMENT POLICY
In the event that a new Executive Director 
was to be appointed, a remuneration 
package would be determined consistent 
with the Policy. In particular any new 
Executive Directors will participate in 
variable remuneration arrangements on the 

same basis as existing Executive Directors. 
In the event that a new Non-Executive 
Director was to be appointed, the fees 
payable would be determined in a manner 
which is consistent with the Policy. 

If it were necessary to attract the right 
candidate, due consideration would be 
given to making awards necessary to 
compensate for forfeited awards in a 
previous employment. In making any such 
award, the Committee will take into account 
any performance conditions attached to 
the forfeited awards, the form in which 
they were granted and the timeframe of 
the forfeited awards. The value of any 
such award will be capped to be no higher 
on recruitment than the forfeited awards 
and will not be pensionable nor count for 
the purposes of calculating bonus and 
LTIP awards. Any such award would be 
in addition to the normal bonus and LTIP 
awards set out in the policy table.

The Committee retains the right under 
Listing Rule 9.4.2 where necessary to 
put in place an arrangement established 
specifically to facilitate, in unusual 
circumstances, the recruitment of a new 
Executive Director. Where appropriate, 
the Group will offer to pay reasonable 
relocation expenses and admission to LTIP 
arrangements for new Executive Directors. 

In respect of an internal promotion to the 
Board, any commitments made before the 
promotion will continue to be honoured 
even if they would otherwise be inconsistent 
with the Policy prevailing when the 
commitment is fulfilled.

SERVICE CONTRACTS 
Details of the contracts currently in place for Executive Directors are as follows:

NAME

DATE OF CONTRACT

NOTICE PERIOD 

UNEXPIRED TERM

Peter Cowgill

16 March 2004

Neil Greenhalgh

1 November 2018

(MONTHS)

12

12

Rolling 12 months

Rolling 12 months

It is the Group’s policy that notice periods 
for Executive Director service contracts are 
no more than 12 months.

The service contracts and letters of 
appointment are available for inspection by 
shareholders at the forthcoming AGM and 
during normal business hours at the Group’s 
registered office address.

NON-EXECUTIVE DIRECTORS
The Non-Executive Directors have entered 
into letters of appointment with the Group 
which are terminable by the Non-Executive 
Director or the Group on not less than three 
months’ notice.

The Board recognises that Executive 
Directors may be invited to become Non-
Executive Directors of other businesses and 
that the knowledge and experience which 
they gain in those appointments could be of 
benefit to the Group. Prior approval of the 
Board is required before acceptance of any 
new appointments. 

PAYMENTS FOR LOSS OF OFFICE
In the event of early termination, the Group 
may make a termination payment not 
exceeding one year’s salary and benefits. 
Incidental expenses may also be payable 
where appropriate. It is in the discretion 
of the Committee as to whether departing 
Directors would be paid a bonus. In 
exercising its discretion on determining 
the amount payable to an Executive 
Director on termination of employment, 
the Board would consider each instance on 
an individual basis and take into account 
contractual terms, circumstances of the 
termination and the commercial interests 
of the Group. When determining whether 
a bonus or any other payment should 
be made to a departing Director, the 
Committee will ensure that no ‘reward for 
failure’ is made. The Committee may make 
a payment to a departing Director for 
agreeing to enter into enhanced restrictive 
covenants following termination where it 
considers that it is in the best interests of 
the Company to do so.

In the event of gross misconduct, the Group 
may terminate the service contract of an 
Executive Director immediately and with 
no liability to make further payments other 
than in respect of amounts accrued at the 
date of termination. 

The current Executive Director service 
contracts permit the Group to put an 
Executive Director on garden leave for the 
duration of the notice period.

Where cessation of employment is due 
to ill-health, injury, disability or the sale of 
the employing entity out of the Group, the 
unvested LTIP award will continue. It will 
continue to vest in accordance with the 
original vesting date unless the Committee 
determines that it should vest as soon as 
reasonably practicable following the date of 
cessation. In these cases the award may be 
subject to a proration and the incremental 
value changes may be capped. 

Where cessation of employment is due 
to death, the LTIP award will, unless the 
Committee determine otherwise, vest as 
soon as reasonably practicable following 
death. Where the Executive Director is 
dismissed lawfully without notice, the LTIP 
award will lapse on the date of cessation. 
In these cases the award may be subject 
to a proration and the incremental value 
changes may be capped.

In all other circumstances the Committee 
will determine if the award will lapse 
otherwise, in which case it will determine 
the extent to which the unvested LTIP 
award shall vest taking into account the 
extent to which the performance target 
is satisfied at the end of the performance 
period or, as appropriate, on the date on 
which employment ceases. The period of 
time that has elapsed since the start of the 
performance period to the date of cessation 
of employment will also be taken into 
account unless the Committee determines 
otherwise.

192

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DIRECTORS’REMUNERATIONREPORT

CHANGE OF CONTROL
The Executive Director service contracts 
contain a change of control provision 
whereby if 50% or more of the shares in the 
Group come under the direct or indirect 
control of a person or persons acting in 
concert, an Executive Director may serve 
notice on the Group, at any time within 
the 12 month period following a change of 
control, terminating their employment.

In the event of a change of control, LTIP 
awards will vest at the date of change of 
control (other than in respect of an internal 
reorganisation) unless the Committee 
determines otherwise. 

ILLUSTRATIONS OF THE APPLICATION OF 
THE POLICY
The chart below illustrates the remuneration 
that would be paid to each of the Executive 
Directors in the first year of operation of the 
amended Policy.

Each bar gives an indication of the minimum 
amount of remuneration payable at target 
performance and remuneration payable at 
maximum performance to each Director 
under the Policy. Each of the bars is broken 
down to show how the total under each 
scenario is made up of fixed elements of 
remuneration and variable remuneration.

P COWGILL EXECUTIVE CHAIRMAN

£0.9m

100%

Minimum

£3.0m

71%

29%

On target

N GREENHALGH CHIEF FINANCIAL OFFICER

£1.2m

70%

30%

On target

£0.4m

100%

Minimum

Variable elements  
of remuneration 

Fixed elements  
of remuneration

194

£4.8m

82%

18%

Maximum

£1.9m

81%

19%

Maximum

The scenarios in the graphs are defined as follows:

Minimum

On target performance Maximum performance Maximum 

performance with 
50% share price 
growth

Fixed elements 
of remuneration

• The base salary is the salary as at 1 April 2021
• The benefits are taken as those in the single figure table on page 197
• The pension contribution is equal to 8% of base salary  
(for Neil Greenhalgh only)

Annual Bonus

Long term 
incentive plan

Nil

Nil

100% of salary

200% of salary

200% of salary

150% of salary

250% of salary

250% of salary

(1) Both Peter Cowgill and Neil Greenhalgh will be granted LTIP awards in the 2021/22 financial year. The minimum base award will be minimum of 
33% of Base Salary as shares, and the additional amounts in cash-based remuneration to a maximum of 67%. The cash element can be substituted 
for additional shares at the discretion of the Committee and for Peter Cowgill the 2021/22 award is proposed as a 100% of Base Salary as share 
awards.
(2) The Executive Chairman’s Special Bonus, which was disclosed in the 2018/19 Remuneration Report, has been excluded.
(3) The total value of the LTIP awards at vesting (both cash and share elements) is capped at 250% of salary. 

STATEMENT OF EMPLOYEE CONDITIONS 
ELSEWHERE IN THE GROUP
Remuneration arrangements are determined 
throughout the Group based on the same 
principle that reward should be achieved 
for delivery of the Group’s business 
strategy and should be competitive within 
the market to attract and retain high 
calibre talent, without paying more than is 
necessary. 

Senior Managers below Board level with 
a significant ability to influence company 
results may participate in an annual 
bonus plan and LTIP which reward both 
performance and loyalty and are designed 
to retain and motivate. This currently does 
not include any share-based element, but 
this will be reviewed in the future.

The Committee considers pay and 
employment conditions across the Group 
when reviewing the remuneration of the 
Executive Directors and other senior 
employees. In particular, the Committee 
considers the range of base pay increases 
across the Group when determining 
the increases to award to the Executive 
Directors.

The Committee has obtained the views 
of the workforce on issues such as 
remuneration via the various workforce 
forums led by the Group’s HR business 
partners and attended by Senior 
Management, including the Executive 
Chairman. Such views have been 
communicated, as appropriate, to the 
Committee and the Board via the monthly 
Board reporting process. The workforce 
committee has provided further insights 
into the Group’s engagement practices 
which have been fully considered by the 
Committee and the Board. Changes which 
have been implemented as a result of these 
are:

•  The introduction of an employee welfare 

committee.

•  Global campaign for diversity and 

inclusion.

•  Employee recognition competition with 

Anthony Joshua.

195

DIRECTORS’REMUNERATIONREPORT

CONSIDERATION OF SHAREHOLDER 
VIEWS
The Committee has engaged with several 
major shareholders to obtain their views on 
key aspects of the proposed Policy. 

The shareholders confirmed that one of 
their main concerns was that the LTIP 
scheme implemented did not go far enough 
to align remuneration with shareholder 
interests. As such, the Committee has taken 
the first step and introduced a significant 
change to the LTIP scheme from 2021/22 
for Executive Directors which introduces 
a minimum element of share based award 
of 33% of Base Salary building over a five 
year period. All Executive Directors will be 
eligible for participation. The scheme will 
operate initially as a hybrid of cash and 
/ or shares, and at the discretion of the 
Committee the full award can be issued as 
shares.

A further concern related to the mechanism 
of the remuneration of the Executive 
Chairman. A benchmarking exercise against 
publicly available data from other FTSE 
100 businesses has been undertaken to 
review as to whether the remuneration was 
appropriate. Whilst this has shown that 
the salary level is in the lower quartile and 
overall remuneration is not out of kilter with 
the market, no changes are proposed at this 

ANNUAL REPORT ON REMUNERATION

time as a result of the COVID-19 pandemic. 
This will be reviewed as and when the 
current situation changes. To address 
concerns in relation to the mechanism of 
remuneration the Executive Chairman will 
take part in a revised LTIP on a share only 
basis.

Additional succession planning has 
occurred throughout the financial year 
following concerns relating to the single 
appointment of the Executive Chairman. 
Reviews of future structures, identification 
of organisation planning requirements 
and consideration for future additions to 
the Executive team have been discussed, 
and further steps will be taken, with the 
Committees participation to secure the 
future success of the Group. 

There were concerns raised previously 
in relation to the loss of simplicity of the 
arrangement. Whilst there are added 
complexities with the new LTIP given that, 
for the CFO only, it is a hybrid scheme 
involving cash and shares, the intention 
of the Committee is that this will move 
towards an all share based scheme at the 
appropriate time in the future, which should 
also have the effect of simplifying the 
scheme.

SINGLE TOTAL FIGURE OF REMUNERATION (AUDITED)
The table opposite sets out the single total figure of remuneration and breakdown for each 
Executive and Non-Executive Director in respect of the 2021 financial year. Comparative 
figures for the 2020 financial year have also been provided. Figures provided have been 
calculated in accordance with the new UK disclosure requirements: The Large and Medium-
Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 
(Schedule 8 to the Regulations). 

Name

Salary / Fee 
(£’000)

Benefits 
(£’000)

Bonus 
(£’000)

LTIP 
(£’000)

Pension 
(£’000)

Others 
(£’000)

Total Fixed 
Remuneration  
(£’000)

Total Variable 
Remuneration  
(£’000)

2020 
/21

2019 
/20

2020 
/21

2019 
/20

2020 
/21

2019 
/20

2020 
/21

2019 
/20

2020 
/21

2019 
/20

2020 
/21

2019 
/20

2020 
/21

2019 
/20

2020 
/21

2019 
/20

Peter 
Cowgill

Neil 
Greenhalgh

Andrew 
Leslie

Martin 
Davies

Heather 
Jackson

Kath  
Smith

Andy 
Rubin

701

863

3

3 1,295 1,726

–

–

–

– 3,000 3,000

704

866  4,295 4,726

278

288

12

12

300 300

259

223

22

30

52

63

58

71

45

56

45

40

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

 312

 330

 559

523

52

63

58

71

45

56

45

40

–

–

–

–

–

–

–

–

–

–

–

–

Notes:
(1) Salary reviews are effective annually from 1 April. No salary increases were awarded for 2020/21.
(2) With effect from April 2021 a salary increase in the amount of £40,000 will be awarded to the Chief Financial Officer.
(3) The 2019/20 salary figure for Kath Smith represents a part year figure based on when she commenced her role.
(4) As disclosed in the 2018/19 Remuneration Report and as approved by shareholders, a Special Bonus was awarded to the Executive Chairman 
in four instalments of £1.5m. The first two instalments were made in October 2019 and February 2020. In the light of developments caused by the 
COVID-19 pandemic, it was agreed that the remaining payments would be deferred and paid when the Board and Committee were satisfied it is 
appropriate to do so. Following a detailed review, the payment originally due in October 2020 was made in January 2021.
(5) The basis of calculation has been updated to ensure all figures are based on year to date values. This has resulted in Neil Greenhalgh’s salary 
being updated for the financial year 2019/20.
(6) Neil Greenhalgh’s benefits have been updated to include a car allowance for 2019/20.
(7) Neil Greenhalgh’s pension value is provided by means of a pension allowance salary supplement and an Employers Pension Scheme 
contribution. The values for 2019/20 have been updated to reflect what was paid during the financial year 2019/20.
(8) The reduction in the remuneration is as a result of voluntary salary reductions for three months during the 2020/21 financial year. This was 
applied as a reduction of 30% for the Chief Financial Officer and a 75% reduction for the Executive Chairman.

The benefit received by Peter Cowgill and Neil Greenhalgh is healthcare insurance. A car 
allowance is also payable to Neil Greenhalgh.

Pension contributions are:

•  Peter Cowgill – 0% of salary

•  Neil Greenhalgh – 8% of salary

ADDITIONAL INFORMATION REGARDING THE SINGLE FIGURE TABLE (AUDITED)

2021 ANNUAL BONUS AWARDS 
The annual bonuses for the Executive Directors are based on a mix of financial targets 
(66.7%) and strategic / non-financial performance objectives (33.3%). The Committee 
maintains the view that this is an appropriate method of incentivising the Executive Directors 
to focus their efforts on the fundamental drivers for growth and exceptional performance 
during the course of the financial year. 

The apportioning and determination of the award values for the 2021 annual bonus values 
were measured against the following criteria.

196

197

DIRECTORS’REMUNERATIONREPORT

Weighting

Criteria

Target Outcome

Actual performance

67%

£348.5m minimum 

£265.93m

£460.1m

Profit Before 
Tax and 
Exceptional 
Items 
(proforma IAS 
17 basis)

People

6.7%

Promote and 
expand the 
succession planning 
and development 
of people within the 
Group.

(£400m for 
maximum value)

Identify a 
succession plan 
for the senior 
leadership team.

Provide an 
infrastructure 
that supports 
development 
and mobility.

Environmental 6.7%

Demonstrate 
‘leading’ sector-
level performance 
on climate change, 
evidenced via 
independent, 
global climate 
change surveys 
and memberships 
aligned with TCFD 
best practice.

Ensure that the 
Group is proactively 
reducing emissions 
originating from 
our organisational 
activities, in 
accordance with the 
Paris Agreement 
goal to limit global 
warming (to 1.5 
degrees Celsius, 
compared to pre-
industrial levels).

Monitor and 
adjust Group 
and supply 
chain emission 
reduction 
strategies based 
on feedback 
received 
from leading 
climate change 
benchmarking 
organisations. 

Embed 
appropriate 
governance 
structures 
and business 
objectives. 
Establish an 
auditable 
process for the 
disclosure of 
Group Scope 
One, Two and 
Three emissions. 

% 
vesting

100%

100%

100%

All senior leadership 
team members have a 
succession plan to develop 
the appropriate skills and 
leadership to step into 
business-critical roles and 
have highlighted pathway 
planning strategies for the 
forthcoming financial year.

Changes to infrastructures 
have been put in place 
to allow for growth of 
apprenticeships, skills 
training, qualifications and 
engagement in government 
initiatives.

In December 2020, 
the Group achieved a 
Leadership grade of ‘A-’ 
within the Carbon Disclosure 
Project (CDP) ‘Carbon 
Management’ assessment. 
The Group outperformed 
the retail sector benchmark 
score by three grades and 
achieved recognition as a 
‘CDP Supplier Engagement 
Leader’.

Group Scope One and Two 
emissions data has been 
verified by, and Scope 
Three data screened by 
independent auditors 
(Schneider Electric). JD 
Group is a signatory of 
the UK governments’ 
‘Business Ambition Pledge 
for 1.5C’, and is now 
recognised (by the Science 
Based Target Initiative 
Board) as ‘Committed’ to 
implementing and publicly 
disclosing science-based 
targets. 

Weighting

Criteria

Target Outcome

Actual performance

Sustainability

6.7%

Increase internal and 
external awareness 
of environmental 
performance 
through education, 
communication and 
disclosures.

Improve 
the internal 
and external 
awareness of 
the Group’s 
environmental 
performance 
and progress on 
climate change.

The Group repurposed and 
relaunched the corporate 
website, providing details of 
our position and progress 
on critical ESG matters, 
supported by case studies 
that demonstrate the 
environmental progress of 
the Group.

% 
vesting

100%

100%

The Group developed a 
new online training module, 
“IAMSustainable”, with an 
external ESG specialist, 
consisting of six modules 
covering topics such as 
climate change, materials 
and waste. Three of these 
modules are to be launched 
to 10,000 colleagues in 
March 2021.

The Group has successfully 
continued the use of the 
investor and stakeholder-
facing website, engaging 
stakeholders and disclosing 
a range of key governance 
topics via a concise and 
accessible format.

Deliver greater 
accessibility 
and visibility of 
environmental, 
social and corporate 
governance 
information.

Bring together 
key information 
and engage key 
stakeholders 
to ensure 
all relevant 
information 
is available to 
shareholders in 
a user friendly 
format and is 
updated on a 
regular basis. 

Ensure that the 
business is at 
the forefront 
of consumer 
innovation and 
technology 
adoption in order to 
maximise consumer 
engagement. 

Maximise 
consumer 
interactions 
via digital 
innovations.

100%

Internet sales increased by 
17% in response to adapting 
flexibly to consumer 
demand during the 
COVID-19 pandemic.

The introduction of ship 
from store to ensure 
customer orders were 
fulfilled.

Quick adoption 
of new 
alternative 
approaches 
to enable our 
customers to 
shop with us 
in new and 
innovative ways. 

199

Governance

6.7%

Digital 
Innovation

6.7%

DIRECTORS’REMUNERATIONREPORT

As a result of this performance, the 
Committee determined that the following 
bonuses were appropriate in the context of 
the truly exceptional performance in both 
financial and non-financial measures:

•  Peter Cowgill: Exceptional bonus (as 

previously disclosed) equal to 200% of 
salary, or £1.7 million. Given the current 
climate it has been agreed that this will be 
reduced to 150% of salary (£1.3 million).

•  Three-year performance period.

•  The performance condition (linked to 

Group profit before tax) can be amended 
or substituted if events occur which 
cause the Committee to consider that 
an amended or substituted performance 
target would be more appropriate. Any 
amended or substituted target would 
not be materially more or less difficult to 
satisfy.

•  Neil Greenhalgh: Bonus equal to 100% of 

•  Malus and clawback provisions apply to 

salary, or £0.3 million.

Both the Executive Chairman and the Chief 
Financial Officer are in the lower quartile 
of total remuneration (when compared to 
publicly available information of other FTSE 
100 businesses). As a result an increase to 
the salary of the Chief Financial Officer is 
proposed as detailed in the single figure 
table, but given the current climate the 
level of bonus for the Chief Financial Officer 
has not been increased, and the Executive 
Chairman’s level has been decreased.

As previously disclosed, the Committee 
previously determined that the special 
bonus was appropriate for Peter Cowgill, 
given his leadership of the business in again 
achieving record results for the Company. 
No alteration to this award value was made. 

LONG TERM INCENTIVES VESTING 
DURING 2020/21
The LTIP and annual bonus payments that 
Neil Greenhalgh is entitled to for this period 
were granted under the Senior Manager 
LTIP and bonus schemes.

LONG TERM INCENTIVES AWARDED 
DURING 2020/21
As stated in the Remuneration Report for 
the 2019/20 financial year, the Committee 
determined that it was appropriate to grant 
an award under the new Executive Director 
LTIP to the Chief Financial Officer. The 
award granted will vest in 2023. No awards 
were made to the Executive Chairman under 
this arrangement.

To summarise, the terms of the 2020/21 
Executive Director LTIP are as follows:

•  Cash awards (not shares).

all share awards. The Committee can use 
its discretion to reduce, cancel or impose 
further conditions on the awards where it 
considers such action is appropriate. This 
includes where there has been a material 
misstatement of the Company’s audited 
financial results, a serious failure of risk 
management or serious reputational 
damage. 

•  The maximum award which will be payable 
to the Chief Financial Officer is 250% of 
base salary. The level of any awards under 
the LTIP remains under the consideration 
of the Committee.

•  The award will track performance against 
agreed financial metrics and the overall 
award value will be determined based on 
a percentage of base salary for 67% of the 
award and tracking of share price for 33% 
of the award.

•  The element of the award utilised to track 

share performance will be determined 
based on the share price as at 2 February 
2020 and at the end of the performance 
period.

•  The LTIP will measure financial 

performance over a 3 year period. 

•  100% of any award will vest at threshold 

performance increasing on a straight-line 
basis to 250% for maximum performance. 

•  A minimum award value will be granted 
should consistent growth targets be 
obtained once the initial performance 
threshold has been met, this minimum 
value will not be less than awards received 
in previous years. This is to ensure 
that focus remains on sustainable and 
consistent growth.

The aim of the LTIP is to provide the 
Executive Directors with the opportunity 
to earn competitive rewards, to align the 
Executive Directors’ interests more closely 
with those of the shareholders and to 
focus the Executive Directors on sustaining 
and improving the long-term financial 
performance of the Company and reward 
them appropriately for doing so.

PERFORMANCE CONDITIONS OF THE 
EXECUTIVE DIRECTOR LTIP (CHIEF 
FINANCIAL OFFICER)
An award under the Executive Director 
LTIP shall be in the form of a conditional 
right to receive a pre-determined cash 
amount ‘Award’. Awards will generally only 
vest or become exercisable subject to the 
satisfaction of a performance condition 
measured over a three-year period 
‘Performance Period’ determined by the 
Committee at the time of grant. Awards 
will vest dependent on the satisfaction of 
performance conditions, determined by 
the Committee prior to the date of grant. 
The performance conditions must contain 
objective conditions, which must be related 
to the underlying financial performance of 
the Company.

The Award granted to the Chief Financial 
Officer in 2020 is based on a performance 
condition of headline earnings of the Group 
Profit Before Tax (‘PBT’) over a three-year 
performance period commencing from the 
start of the financial year immediately prior 
to the grant of the Award.

The initial Performance Period commenced 
on 2 February 2020 for the 2020 Award 

DIRECTOR 

PeterCowgill
NeilGreenhalgh

and the PBT for the three financial years 
will be determined before the date of grant 
of the Award. Performance measurement 
for the PBT for the 2020 Award will be 
based on the increase in the PBT over 
the Performance Period. Awards will vest 
on the basis of the level of performance 
achieved in relation to the PBT targets for 
the relevant year. Details of the specific 
PBT targets will be disclosed in the annual 
report on remuneration following the end of 
the relevant Performance Period. 

The Committee will have the flexibility 
to make appropriate adjustments to the 
performance conditions in exceptional 
circumstances such as large acquisitions, 
disposals or pandemics, to ensure 
that the Award achieves its original 
purpose. Any vesting is also subject to 
the Committee being satisfied that the 
Company’s performance on these measures 
is consistent with underlying business 
performance.

As stated in the Policy, a revised LTIP 
that introduces a share based award 
is being proposed for financial years 
2021/22 onwards subject to approval by 
shareholders at the 2021 AGM.

STATEMENT OF DIRECTORS’ 
SHAREHOLDINGS AND SHARE INTERESTS 
(AUDITED)
The interests of the Directors who held 
office at 30 January 2021 and persons 
closely associated with them in the 
Company’s ordinary shares are shown 
below: 

30 January 
2021 

1 February
2020

3,892,934
2,000

8,465,260
2,000

200

201

 
 
DIRECTORS’REMUNERATIONREPORT

The Company was notified by Peter Cowgill 
(the Company’s Executive Chairman) that 
he had disposed of the following:

•  1,985,000 ordinary shares of 0.25 pence 

each in the Company on 5 June 2020 at an 
average price of 671.77 pence per ordinary 
share.

•  2,587,326 ordinary shares of 0.25 

pence each in the Company on 30 
October 2020 at an average price 
of 745.6162 pence per ordinary share. 

Following these disposals, Peter Cowgill has 
a total interest in 3,892,934, representing 
0.4% of the issued share capital of the 
Company.

There have been no other changes in 
the interests of the Directors or persons 
closely associated with them between 30 
January 2021 and the latest practicable 
date prior to the publication of this report. 
The holdings stated above are held directly 
by the Directors and persons closely 
associated with them are not subject to any 
performance targets. The Directors have no 
other interests in Company shares. As stated 
in the Policy, the Company did not have a 
minimum share ownership requirement for 
Directors. This will be reviewed over the 

life of the Policy to work towards setting 
appropriate targets as the LTIP matures. 

PAYMENTS TO PAST DIRECTORS 
(AUDITED)
No such payments were made.

PAYMENTS FOR LOSS OF OFFICE 
(AUDITED) 
No such payments were made.

TOTAL SHAREHOLDER RETURN 
(UNAUDITED) 
The following graph shows the Total 
Shareholder Return (‘TSR’) of the Group in 
comparison to the FTSE All Share General 
Retailers Index over the past ten years. The 
Committee consider the FTSE All Share 
General Retailers Index a relevant index 
for total shareholder return comparison 
disclosure required under the Regulations as 
the index represents the broad range of UK 
quoted retailers. TSR is calculated for each 
financial year end relative to the base date 
of 31 January 2011 by taking the percentage 
change of the market price over the relevant 
period, reinvesting any dividends at the ex-
dividend rate.

10000

8000

6000

4000

2000

0

202

1
1
0
2
/
1
0
/
1
3

2
1
0
2
/
1
0
/
1
3

3
1
0
2
/
1
0
/
1
3

4
1
0
2
/
1
0
/
1
3

5
1
0
2
/
1
0
/
1
3

6
1
0
2
/
1
0
/
1
3

7
1
0
2
/
1
0
/
1
3

8
1
0
2
/
1
0
/
1
3

9
1
0
2
/
1
0
/
1
3

0
2
0
2
/
1
0
/
1
3

1
2
0
2
/
1
0
/
9
2

JD Sports Fashion PLC

FTSE all share general retailers index

EXECUTIVE CHAIRMAN’S REMUNERATION OVER PAST TEN YEARS (UNAUDITED) 
The total remuneration figures for the Executive Chairman during each of the last ten 
financial years are shown in the table below. The total remuneration figure includes the 
annual bonus based on that year’s performance and the LTIP award based on three-year 
performance periods ending in the relevant financial year. The annual bonus pay-out and 
LTIP vesting level as a percentage of the maximum opportunity are also shown for each of 
these years.

Salary

Jan 
2012

Jan 
2013

Jan 
2014

Jan 
2015

Year ended
Jan 
2016

Jan 
2017

Jan 
2018

Jan 
2019

Jan 
2020

Jan 
2021

Total remuneration £m

2.3

2.0

3.1

2.0

2.7

2.8

2.3

2.6

5.6

5.0

Annual bonus %

75

37

100 100 200 200 200 200 200 150

LTIP vesting %

100

100

n/a n/a*

n/a*

100*

n/a

n/a

n/a

n/a

* The LTIP performance criteria was achieved over the full three-year period to 28 January 2017 and the award was paid on 30 October 2017

PERCENTAGE CHANGE IN EXECUTIVE AND NON-EXECUTIVE DIRECTORS’ 
REMUNERATION (UNAUDITED) 
The table below shows the percentage change in the Executive and Non-Executive Directors’ 
salary and annual bonus between financial years 1 February 2020 and 30 January 2021 
compared to UK Head Office employees in the JD and Size? businesses, being deemed by 
the Board as the most appropriate comparator group based on being the ones who are 
remunerated in the most comparable way within the Group.

SALARY 

ExecutiveChairman
CFO
Non-ExecutiveDirector–MartinDavies
Non-ExecutiveDirector–AndrewLeslie
Non-ExecutiveDirector–HeatherJackson
Non-ExecutiveDirector–KathSmith
UKHeadOfficeemployeeaverage

BENEFITS 

ExecutiveChairman
CFO
Non-ExecutiveDirector–MartinDavies
Non-ExecutiveDirector–AndrewLeslie
Non-ExecutiveDirector–HeatherJackson
Non-ExecutiveDirector–KathSmith
UKHeadOfficeemployeeaverage

ANNUAL BONUS 

ExecutiveChairman
CFO
Non-ExecutiveDirector–MartinDavies
Non-ExecutiveDirector–AndrewLeslie
Non-ExecutiveDirector–HeatherJackson
Non-ExecutiveDirector–KathSmith
UKHeadOfficeemployeeaverage

% change

(18.77%)
(3.47%)
(18.31%)
(17.46%)
(19.64%)
12.50%
1.28%

% change

3.05%
0%
0%
0%
0%
0%
(18.86%)

% change

(24.97%)
0%
0%
0%
0%
0%
4.53%

203

 
 
 
DIRECTORS’REMUNERATIONREPORT

Benefit comparisons are undertaken on information held at the point in time of calculation 
this includes year to date figures for the Executive Directors, and last submitted P11D benefit 
values for all other employees.

This does not include any special bonus for the Executive Chairman as previously disclosed. 

CEO PAY RATIO (UNAUDITED)
Set out below are ratios which compare the total remuneration of the Executive Chairman 
(as included in the single figure table on page 197) to the remuneration of the 25th, 50th and 
75th percentile of our UK employees.

Financial year end

Method used

25th Percentile Ratio

50th Percentile Ratio

75th Percentile Ratio

2019/20

B

348:1

310:1

304:1

25th Percentile 
Remuneration

50th Percentile 
Remuneration

75th Percentile 
Remuneration

Base Salary

£16,067

£17,877

£17,981

Total Remuneration

£16,067

£18,299

£18,366

Financial year end

Method used

25th Percentile Ratio

50th Percentile Ratio

75th Percentile Ratio

2020/21

B

251:1

183:1

140:1

25th Percentile 
Remuneration

50th Percentile 
Remuneration

75th Percentile 
Remuneration

Base Salary

£15,624

£21,174

£27,929

Total Remuneration

£15,624

£21,511

£28,139

We have used Option B in the legislation to identify the 25th, 50th and 75th percentile UK 
employees. This has utilised the most recent data from our UK gender pay gap reporting for 
April 2020. 

The Group has elected to utilise this approach for this year as to prepare individual employee 
calculations across a vast employee base would be overly complicated. However, it should be 
noted that the impact of the COVID-19 pandemic and subsequent measures that the business 
took in April 2020, has had an impact on the calculation of our Gender Pay Gap this year. We 
have followed the published guidelines in preparing our figures, but this has meant we have 
had to exclude any employee receiving a furlough payment in the period as not being a full 
pay relevant employee. The figures above are also impacted by this requirement.

However, by utilising the Gender Pay Gap data we have identified the employees at the three 
percentiles. To then calculate total remuneration for these individuals, we have used the same 
methodology applied in the single figure calculation.

The largest population of employees within the Group are store colleagues and warehouse 
operatives and the individuals represented at the 25th, 50th and 75th percentile identified 
by the use of the gender pay data. Given the impact above this year, all employees are from 

204

within the warehouse population rather than our stores. This is therefore unusual given 
typical practice in the retail sector but is a reflection of the unprecedented time that we 
continue to experience. However, following consideration, we believe these ratios, and the 
individuals, are representative and appropriate given the guidelines that we have been 
required to apply. 

All comparator employees were full time for this year’s calculation, as such we have now 
converted any hourly rate of pay into the equivalent 40-hour week. 

As disclosed in the 2019/20 Remuneration Report and as approved by shareholders, a 
Special Bonus was paid to the Executive Chairman. As the Executive Chairman is in receipt 
of variable pay that is linked to the Group’s performance, the level of remuneration will vary 
vastly from year to year and this combined with the factors above contribute to the level of 
the ratios. 

RELATIVE IMPORTANCE OF THE SPEND ON PAY (UNAUDITED)
The following table shows the Group’s actual spend on pay (for all employees) relative to 
dividends, tax and retained profits:

IMPLEMENTATION OF REMUNERATION POLICY IN FINANCIAL YEAR 2021/22 
(UNAUDITED)
The Committee proposes to implement the policy for 2021/22 as set out below:

SALARIES AND BENEFITS
An increase in salary will not be given to the Executive Chairman as a result of the current 
COVID-19 pandemic. An increase in salary of £40,000 for the Chief Financial Officer is being 
applied to the 2021/22 financial year, to bring total remuneration more in line with market 
standards. 

Pay reviews were not applied to Senior Management teams or the wider workforce during 
the 2020/21 financial year outside of critical roles or statutory requirements. In addition, 
bonuses were deferred for a six month period. This has meant that the total remuneration 
packages have become out of kilter with the market. To ensure that key talent is retained 
and to drive the continued success of the business as we return to trading, it has been 
agreed that pay changes and bonuses will be applied during the 2021/22 financial year. 

Staffcosts
Dividends
Tax
Retainedprofits

EXECUTIVE DIRECTOR LTIP
The Executive Chairman and Chief Financial 
Officer will be granted an award for the 
financial year 2021/22 under the new 
Executive Director LTIP in accordance with 
the Remuneration Policy, further details of 
which are set out below. 

To summarise, the terms of the new 
Executive Director LTIP are as follows:

•  Hybrid scheme of cash and share based 

awards (Maximum of 67% cash / Minimum 
of 33% shares).

•  The cash element will vest if the 

2021 

(£m) 

785.9
–
94.8
229.2

2020 

% change

(£m)

873.8
16.7
97.8
250.7

(10.1%)
(100.0%)
(3.1%)
(8.6%)

performance conditions are met after 
three years. The share element entitlement 
will be satisfied if the performance 
conditions are met after three years. 
The share element will vest after five 
years. The performance condition can 
be amended or substituted if events 
occur which cause the Committee to 
consider that an amended or substituted 
performance target would be more 
appropriate. Any amended or substituted 
target would not be materially more or 
less difficult to satisfy. This discretion 
is only intended to be used where the 

205

 
 
DIRECTORS’REMUNERATIONREPORT

result would be deemed unfair and out 
of the control of the individual as a result 
of additional factors, for example, large 
acquisitions, disposals or pandemics.

•  Malus and clawback provisions apply 
to awards. The Committee can use its 
discretion to reduce, cancel or impose 
further conditions on the awards where it 
considers such action is appropriate. This 
includes where there has been a material 
misstatement of the Company’s audited 
financial results, a serious failure of risk 
management or serious reputational 
damage.

•  The performance condition for the 2021/22 
award will be linked to Profit Before Tax. 

•  The maximum award which can be 

payable to the Executive Chairman and 
Chief Financial Officer is 250% of base 
salary inclusive of both cash and share 
elements. The level of any awards under 
the LTIP remains under the consideration 
of the Committee.

•  The award cap will be applied to the 

cash and / or share award at the point of 
vesting. 

•  Awards are subject to the achievement of 
performance conditions and the value of 
the award will track performance against 
agreed financial metrics (currently Profit 
Before Tax) or change in share price and 
the overall award value will be determined 
based on a percentage of base salary.

•  The element of the award utilised to track 

share performance will be determined 
based on the share price as at the 
share issue date and at the end of the 
performance period.

•  The LTIP will measure financial 

performance over a three-year period.

•  100% of any award will increase on a 

straight-line basis to 250% for maximum 
performance.

•  The Committee can exercise its discretion 
over the value of any award should it be 
deemed unfair or unreasonable for the 
individual. This will only be exercised in 
exceptional circumstances such as large 
acquisitions, disposals or pandemics. 

•  A minimum award value will be granted 
should consistent growth targets be 
obtained once the initial performance 
threshold has been met, this minimum 
value will not be less than awards received 
in previous years. This is to ensure 
that focus remains on sustainable and 
consistent growth; and targets will be 
disclosed in the annual accounts for the 
year following a performance period.

The aim of the LTIP is; to provide the 
Executive Directors with the opportunity 
to earn competitive rewards, to align the 
Executive Directors’ interests more closely 
with those of the shareholders and to 
focus the Executive Directors on sustaining 
and improving the long-term financial 
performance of the Company and reward 
them appropriately for doing so.

PERFORMANCE CONDITIONS OF THE 
EXECUTIVE DIRECTOR LTIP 
An award under the Executive Director 
LTIP shall be in the form of a conditional 
right to receive a pre-determined Award. 
Awards will generally only vest or become 
exercisable subject to the satisfaction of 
a performance condition measured over 
a three-year period ‘Performance Period’ 
determined by the Committee at the time 
of grant. Awards will vest dependent on 
the satisfaction of performance conditions 
determined by the Committee prior to the 
date of grant. The performance conditions 
must contain objective conditions related to 
the underlying financial performance of the 
Company.

It is intended that, for the Award to be 
granted to the Chief Financial Officer and 
Executive Chairman in 2021/22 financial 
year, the performance conditions must have 
been met. This is to apply over a three-year 
performance period commencing from the 
start of the financial year immediately prior 
to the grant of the Award. Following the 
three-year performance period, there will be 
a further two years of vesting to determine 
the value of any share based element.

The award will be calculated based on four 
principles:

1 A maximum of 67% of the award value 
will be based on achieving a minimum 

level of Profit Before Tax. Should this 
minimum level be achieved awards will vest 
based on a sliding scale and details of the 
specific targets will be disclosed in the 
Annual Report on remuneration following 
the end of the relevant performance period. 
The Committee can apply up to 100% of the 
award as shares at its discretion.

2 Should consistent growth targets be 
met in each of the three years within 

the performance period, and the minimum 
level of Profit Before Tax as outlined above, 
have been achieved, the award will pay out 
at a minimum level of the value of previous 
awards received in the year prior to the 
award being made. Specific targets for the 
three-year growth targets will be disclosed 
in the annual report on remuneration 
following the end of the relevant 
Performance Period.

3 A minimum of 33% of the award value 
will be calculated by reference to the 
share price as at the start of the financial 
year in which the award is made. The award 
right will crystallise if the performance 
criteria of achieving a minimum level of 
Profit Before Tax is achieved after the 
three-year performance period. A further 
two years of vesting will apply, and the 
value at vesting will be utilised to create a 
number of shares subject to the caps noted 
in point four. 

4 The combined value of the points 

above will be capped at a maximum 

value of 250% of base salary at the point of 
award. 

The intention of this arrangement is to 
diversify the metrics used in assessing 
performance with the LTIP, and to reward 
either exceptional and / or consistent 
growth reflecting the challenging conditions 
facing retailers in the current climate.

The Committee will have the flexibility 
to make appropriate adjustments to the 
performance conditions in exceptional 
circumstances, to ensure that the Award 
achieves its original purpose. Any vesting 
is also subject to the Committee being 
satisfied that the Company’s performance 
on these measures is consistent with 

underlying business performance. This 
discretion is only intended to be used where 
the result would be deemed unfair and out 
of the control of the individual as a result 
of additional factors, for example, large 
acquisitions, disposals or pandemics.

FINANCIAL TARGETS AND STRATEGIC 
OBJECTIVES FOR THE ANNUAL BONUS 
AWARDS IN 2020/21
The split between financial targets and 
strategic objectives will remain two thirds 
and one third respectively. The targets in 
respect of the annual bonus for the financial 
year to 30 January 2021 were as follows:

•  A minimum criteria of £348.5 million Profit 
Before Tax (moved to actual Profit Before 
Tax rather than prior to exceptional items 
and IFRS16 adjustments) for any bonus 
payment to be made.

•  A target level of £365.9 million Profit 

Before Tax (moved to actual Profit Before 
Tax rather than prior to exceptional items 
and IFRS16 adjustments).

•  100% of the maximum award being 

achieved where Profit Before Tax (prior to 
exceptional items and IFRS16 adjustments) 
reaches £400 million.

As disclosed above, earnings were in excess 
of the maximum payment figure due to 
exceptional performance.

The strategic objectives will be set against 
criteria in the following categories:

1 People – focused on increased 
retention and development

2 Environmental – focused in our integral 

re-use strategy

3 Sustainability – focused on the supply 
chain for our private label business

4 Governance – increasing transparency 

for our shareholder base

5 Digital Innovation – focused on the 
adoption of new technologies

The Board considers that both the financial 
targets and the strategic objectives for 
the financial year to 29 January 2022 
are commercially sensitive and so will be 
disclosed in the 2022 Annual Report. 

206

207

DIRECTORS’REMUNERATIONREPORT

STATEMENT OF VOTING AT GENERAL 
MEETING (UNAUDITED) 
At the 2020 AGM, the Directors’ 
Remuneration Report received the following 
votes from shareholders: 



For

Against

Withheld

 584,501,276 264,320,264


(68.86%)

(31.14%)

11,833,271 

At the 2019 AGM, the Directors’ 
Remuneration Report received the following 
votes from shareholders: 



For

Against

Withheld

 597,455,707 262,409,076


(69.48%)

(30.52%)

8,702,483 

COMPOSITION OF THE COMMITTEE AND 
ADVISORS (UNAUDITED)
The Committee comprises four independent 
Non-Executive Directors, being Andrew 
Leslie, Martin Davies, Heather Jackson and 
Kath Smith. Andrew Leslie was appointed 
as the Chairman of the Committee on 1 
October 2013. 

The Committee assists the Board in 
determining the Group’s policy on Executive 
Directors’ remuneration and determines 
the specific remuneration packages for 
Senior Executives, including the Executive 
Directors, on behalf of the Board. Peter 
Cowgill, the Executive Chairman and Neil 
Greenhalgh, the Chief Financial Officer, have 
assisted the Committee when requested 
with regards to matters concerning key 
Executives below Board level.

FINANCIAL  
STATEMENTS

The Committee can obtain independent 
advice at the Company’s expense where 
they consider it appropriate and in order 
to perform their duties. Advice was taken 
from Addleshaw Goddard in the amount 
of £8,000 during 2020/21 to support the 
introduction of a share scheme into the LTIP 
arrangement. 

The Committee is formally constituted 
with written terms of reference, which 
are available on the Company’s corporate 
website www.jdplc.com. The Committee 
engages with the major shareholders 
or other representative groups where 
appropriate concerning remuneration 
matters.

The Committee is mindful of the Company’s 
social, ethical and environmental 
responsibilities and is satisfied that the 
current remuneration arrangements and 
policies do not encourage irresponsible 
behaviour.

The Committee has met twice during the 
year under review with each member 
attending all the meetings. Details of 
attendance at the Committee meetings are 
set out on page 170.

Andrew Leslie 
Chairman of the Remuneration Committee 
13 April 2021

208

209

STATEMENTOFDIRECTORS’RESPONSIBILITIES

STATEMENT OF DIRECTORS’ 
RESPONSIBILITIES IN RESPECT OF THE 
ANNUAL REPORT AND THE FINANCIAL 
STATEMENTS 

The Directors are responsible for preparing 
the Annual Report and the Group and 
parent Company financial statements 
in accordance with applicable law and 
regulations. 

Company law requires the Directors to 
prepare Group and parent Company 
financial statements for each financial 
year. Under that law they are required to 
prepare the Group financial statements 
in accordance with international 
accounting standards in conformity 
with the requirements of the Companies 
Act 2006 and applicable law and have 
elected to prepare the parent Company 
financial statements in accordance with 
UK accounting standards and applicable 
law, including FRS 101 Reduced Disclosure 
Framework. In addition, the Group financial 
statements are required under the UK 
Disclosure Guidance and Transparency 
Rules to be prepared in accordance with 
International Financial Reporting Standards 
adopted pursuant to Regulation (EC) No 
1606/2002 as it applies in the European 
Union (“IFRSs as adopted by the EU”). 

Under company law the Directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent Company and of their profit or 
loss for that period. In preparing each of 
the Group and parent Company financial 
statements, the Directors are required to: 

•  Select suitable accounting policies and 

then apply them consistently. 

•  Make judgements and estimates that 

are reasonable, relevant and reliable and 
prudent. 

•  For the Group financial statements, state 

whether they have been prepared in 
accordance with international accounting 
standards in conformity with the 
requirements of the Companies Act 2006 
and International Financial Reporting 
Standards adopted pursuant to Regulation 
(EC) No 1606/2002 as it applies in the 
European Union (“IFRSs as adopted by the 
EU”). 

•  For the parent Company financial 

statements, state whether applicable UK 
accounting standards have been followed, 
subject to any material departures 
disclosed and explained in the parent 
Company financial statements.  

•  Assess the Group and parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern. 

•  Use the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the parent Company or to cease 
operations, or have no realistic alternative 
but to do so. 

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the parent Company 
and enable them to ensure that its financial 
statements comply with the Companies Act 
2006. They are responsible for such internal 
control as they determine is necessary 
to enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud or 
error, and have general responsibility for 

Neil Greenhalgh 
Chief Financial Officer 
13 April 2021

taking such steps as are reasonably open to 
them to safeguard the assets of the Group 
and to prevent and detect fraud and other 
irregularities. 

Under applicable law and regulations, 
the Directors are also responsible for 
preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report 
and Corporate Governance Statement 
that complies with that law and those 
regulations. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on 
the Company’s website. Legislation in 
the UK governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

RESPONSIBILITY STATEMENT OF THE 
DIRECTORS IN RESPECT OF THE ANNUAL 
FINANCIAL REPORT
We confirm that to the best of our 
knowledge: 

•  The financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and 
fair view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole.

•  The Strategic Report and the Directors’ 

Report includes a fair review of the 
development and performance of the 
business and the position of the issuer 
and the undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face. 

We consider the Annual Report and 
Accounts, taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders 
to assess the Group’s position and 
performance, business model and strategy.

210

211

INDEPENDENT AUDITOR’S REPORT

TO THE MEMBERS OF JD SPORTS FASHION PLC

BASIS FOR OPINION
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities are described below. We 
believe that the audit evidence we have 
obtained is a sufficient and appropriate 
basis for our opinion.  Our audit opinion 
is consistent with our report to the Audit 
Committee. 

We were first appointed as auditor by the 
shareholders in March 1996. The period of 
total uninterrupted engagement is for the 
25 financial years ended 30 January 2021. 
We have fulfilled our ethical responsibilities 
under, and we remain independent of 
the Group in accordance with, UK ethical 
requirements including the FRC Ethical 
Standard as applied to listed public interest 
entities. No non-audit services prohibited by 
that standard were provided.

1. OUR OPINION IS UNMODIFIED 
We have audited the financial statements 
of JD Sports Fashion plc (“the Group”) for 
the 52 week period ended 30 January 2021 
which comprise the Consolidated Income 
Statement, the Consolidated Statement of 
Comprehensive Income, the Consolidated 
Statement of Financial Position, the 
Consolidated Statement of Changes in 
Equity, the Consolidated Statement of 
Cash Flows, the Company Balance Sheet, 
the Company Statement of Changes in 
Equity and the related notes, including 
the accounting policies in Note 1 to the 
consolidated financial statements and Note 
C1 to the company financial statements. 

In our opinion:

•  the financial statements give a true and fair 
view of the state of the Group’s and of the 
parent Company’s affairs as at 30 January 
2021 and of the Group’s profit for the 52 
week period then ended;  

•  the Group financial statements have been 

properly prepared in accordance with 
international accounting standards in 
conformity with the requirements of the 
Companies Act 2006;  

•  the parent Company financial statements 

have been properly prepared in 
accordance with UK accounting standards, 
including FRS 101 Reduced Disclosure 
Framework; and 

•  the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation 
to the extent applicable. 

OVERVIEW

Materiality: 
Group financial 
statements as a 
whole

£16.5m (2020: £17.4m) 

4.1% (2020: 4.1%) of normalised profit before tax*

Coverage

84.8% (2020: 91.8%) of Group normalised profit before tax

VS 2020

KEY AUDIT MATTERS

Recurring risks

Group and parent Company: Going 
concern

Group: Valuation of the recoverable 
amount of the Go Outdoors CGU 

Group and parent Company: 
Valuation of inventory

New risks

Group: Valuation of the recoverable 
amount of the Footasylum CGU

Group: Valuation of the Separately 
Identifiable Intangible Assets 
Recognised as Part of the Shoe 
Palace acquisition

* 2021 profit before tax normalised by excluding Go Outdoors impairment of £33.3m, Footasylum impairment of £55.6m and the movement in fair 
value of the Sport Zone put option of £18.6m and by averaging over the last three years (2020: normalised to exclude Go Outdoors impairment of 
£43.1m and the movement in the fair value of the Sport Zone put option (£32.7m).

as required for public interest entities, 
our results from those procedures. These 
matters were addressed, and our results 
are based on procedures undertaken, in the 
context of, and solely for the purpose of, our 
audit of the financial statements as a whole, 
and in forming our opinion thereon, and 
consequently are incidental to that opinion, 
and we do not provide a separate opinion 
on these matters.  

2. KEY AUDIT MATTERS: OUR 
ASSESSMENT OF RISKS OF MATERIAL 
MISSTATEMENT
Key audit matters are those matters that, in 
our professional judgement, were of most 
significance in the audit of the financial 
statements and include the most significant 
assessed risks of material misstatement 
(whether or not due to fraud) identified by 
us, including those which had the greatest 
effect on: the overall audit strategy; the 
allocation of resources in the audit; and 
directing the efforts of the engagement 
team. We summarise below the key 
audit matters, in decreasing order of 
audit significance, in arriving at our audit 
opinion above, together with our key audit 
procedures to address those matters and, 

212

213

 
INDEPENDENT AUDITOR’S REPORT

THE RISK

OUR RESPONSE

GOING CONCERN
Refer to Note 1 page 230 (accounting policy and financial disclosures).

DISCLOSURE QUALITY:
The financial statements explain how the 
Board has formed a judgement that it is 
appropriate to adopt the going concern basis 
of preparation for the Group and parent 
Company.

That judgement is based on an evaluation 
of the inherent risks to the Group’s and 
Company’s business model and how those 
risks might affect the Group’s and Company’s 
financial resources or ability to continue 
operations over a period of at least a year 
from the date of approval of the financial 
statements. 

The risk most likely to adversely affect the 
Group’s and Company’s available financial 
resources over this period is the increased 
uncertainty in the retail industry as a result of 
COVID-19.

There are also less predictable but realistic 
second order impacts, such as the impact of 
Brexit and the erosion of customer or supplier 
confidence, which could result in a rapid 
reduction of available financial resources.

The risk for our audit was whether or not 
those risks were such that they amounted 
to a material uncertainty that may have cast 
significant doubt about the ability to continue 
as a going concern. Had they been such, then 
that fact would have been required to have 
been disclosed.

OUR PROCEDURES INCLUDED: 
We considered whether these risks could 
plausibly affect the liquidity or covenant 
compliance in the going concern period by 
assessing the Directors’ sensitivities over 
the level of available financial resources and 
covenant thresholds indicated by the Group’s 
financial forecasts taking account severe, but 
plausible, adverse effects that could arise 
from these risks individually and collectively.  
Our procedures also included:
•  Funding assessment: We assessed the loan 

covenant compliance to check whether 
the Group is at risk of breaching the 
covenants, considered the availability of 
cash and evaluated the cash flow forecasts 
to determine whether the assumptions are 
realistic, achievable and consistent with the 
external and internal environment;

•  Historical comparisons: we considered 
the historical accuracy of the Group’s 
forecasting in the previous year in 
comparison to actual performance achieved; 

•  Sensitivity analysis: we considered 

sensitivities over the level of financial 
resources indicated by the Group’s financial 
forecasts taking account of reasonably 
possible (but not unrealistic) adverse effects 
that could arise from the risks identified 
individually and collectively;

•  Evaluating Directors’ intent: we evaluated 

the achievability of the actions the Directors 
consider they would take to improve the 
position should the risks materialise; and 

•  Assessing transparency: we assessed 

whether the going concern disclosure in 
Note 1 to the financial statements gives a full 
and accurate description of the Directors’ 
assessment of going concern and related 
sensitivities. 

We performed the tests above rather than 
seeking to rely on any of the Group’s controls 
because the nature of the balance is such that 
we would expect to obtain audit evidence 
primarily through the detailed procedures 
described.

OUR RESULTS 
We found the going concern disclosure 
without any material uncertainty to be 
acceptable (2020: acceptable). However, 
no audit should be expected to predict the 
unknowable factors or all possible future 
implications for a company and this is 
particularly the case in relation to COVID-19. 

THE RISK

OUR RESPONSE

VALUATION OF THE SEPARATELY IDENTIFIABLE INTANGIBLE ASSETS RECOGNISED AS 
PART OF THE SHOE PALACE ACQUISITION
(£105.6m million; 2020: N/a)
Refer to page 177 (Audit Committee Report), page 245 (accounting policy) and Note 11 on page 248 (financial disclosures).

SUBJECTIVE VALUATION:
On 14 December 2020 the Group acquired a 
controlling interest in Shoe Palace Corporation, 
a US company. The purchase price allocation 
valuation is subject to estimation uncertainty.

The fair value of the Shoe Palace trade name 
has been identified as the significant area of 
judgement in the purchase price allocation, 
specifically the royalty rate used in deriving this 
fair value.

As part of our risk assessment, we determined 
that the valuation of the separately identifiable 
intangible assets identified as part of the 
Shoe Palace acquisition had a high degree of 
estimation uncertainty. There is a potential 
range of reasonable outcomes greater than 
our materiality for the financial statements as 
a whole, and possibly many times that amount. 
The financial statements (Note 1) disclose the 
sensitivity estimated by the Group. 

OUR PROCEDURES INCLUDED: 
•  Methodology choice: with the assistance 
of our valuation specialists, we assessed 
the results of the valuation by checking 
that the valuation was in accordance 
with relevant accounting standards and 
acceptable valuation practice;

•  Benchmarking assumptions: with the 
assistance of our valuation specialists, 
we challenged the key assumptions 
used in the valuation, in particular the 
royalty rate used by comparing them to 
externally derived data and comparable 
transactions;

•  Sensitivity analysis: we performed 

sensitivity analysis on the key 
assumptions noted above; 

•  Our sector experience: assessing 

whether the key assumptions used, in 
particular the royalty rate, reflect our 
knowledge of the business and industry; 
and 

•  Assessing transparency: assessing 
the appropriateness of the Group’s 
disclosures in respect of the valuation 
of separately identifiable intangible 
assets recognised on acquisition of Shoe 
Palace.

We performed the tests above rather 
than seeking to rely on any of the Group’s 
controls because the nature of the 
balance is such that we would expect to 
obtain audit evidence primarily through 
the detailed procedures described.

OUR RESULTS
We found the valuation of the separately 
identifiable intangible assets of Shoe 
Palace to be acceptable. 

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INDEPENDENT AUDITOR’S REPORT

THE RISK

OUR RESPONSE

VALUATION OF INVENTORY
Group: (£813.7 million; 2020: £811.8 million)
Parent company: (£193 million; 2020: £181.6m)
Refer to page 176 (Audit Committee Report), Note 16 page 270 (accounting policy and financial disclosures).

SUBJECTIVE ESTIMATE
Inventory is one of the most significant items 
on the Group and Parent Company’s balance 
sheets and is stated at the lower of cost and 
net realisable value.

As the Group operates in the retail business 
where branded products are subject to 
frequent changes in fashion / season, the 
assessment of net realisable value involves 
significant estimation uncertainty. COVID-19 
has increased the uncertainty due to the 
potential impacts on consumer confidence 
and uncertainty of future closure periods. The 
result of this is a risk of excess stock being 
unsold in the correct season or becoming 
obsolete as a result of a change in trends and 
future lockdown periods with key trading 
periods still to come.

The effect of these matters is that, as part of 
our risk assessment, we determined that the 
valuation of inventories has a high degree of 
estimation uncertainty, with a potential range 
of reasonable outcomes greater than our 
materiality for the financial statements as  
a whole. 

OUR PROCEDURES INCLUDED:
•  Our sector experience: we assessed 
the Directors’ methodology and key 
assumptions behind the inventory provision, 
including the expected level of inventory 
that will not be in demand and respective 
sales prices, against our knowledge of the 
business and industry and historical track 
record of the Group;

•  Expectation vs. outcome: we formed our 

own expectation of the inventory provision 
using our own view of the key assumptions 
above and comparing our expectation to 
the actual provision amount. This included 
analysing inventory balances by season and 
criteria such as inventory not purchased in 
the last year and slower moving inventory;
•  Test of detail: we examined recent selling 

prices of a sample of inventory lines 
to check whether lines already being 
discounted below cost are included in the 
inventory provisions; and

•  Assessing transparency: we assessed 

the adequacy of the financial statement 
disclosures about the degree of estimation 
in arriving at the net realisable value.

We performed the tests above rather 
than seeking to rely on any of the Group’s 
controls because the nature of the balance 
is such that we would expect to obtain audit 
evidence primarily through the detailed 
procedures described.

OUR RESULTS
We consider the carrying amount of 
inventories to be acceptable (2020 result: 
acceptable).

THE RISK

OUR RESPONSE

VALUATION OF THE RECOVERABLE AMOUNT OF THE GO OUTDOORS AND 
FOOTASYLUM CGUs
Go Outdoors: (CGU carrying value £66.2 million; 2020: £140 million)
Footasylum: (CGU carrying value £50 million; 2020: £112 million)
Refer to page 177 (Audit Committee Report), Note 12 on pages 253 to 261 (accounting policy and financial disclosures).

SUBJECTIVE ESTIMATE:
The value of the assets held in the Go 
Outdoors and Footasylum cash generating 
units (CGU) are highly material and are at 
risk of irrecoverability due to challenging 
trading conditions in a number of high street 
retail sectors, particularly with the increased 
uncertainties presented by COVID-19.

GO OUTDOORS:
During the year the Group recognised 
an impairment of £33m against Goodwill 
(£2m) and fascia name (£31m) triggered by 
COVID-19. 

There is still a risk of irrecoverability over 
the remaining assets held in the CGU. At the 
FY21 period-end, there is £22m of Property, 
Plant and Equipment (PPE) (excluding IFRS 
16 Right of use (ROU) assets), £43m ROU 
assets, £16m fascia name, £5m brand and 
£48m stock. 

FOOTASYLUM:
The Group has recognised a material 
impairment of goodwill and fascia name of 
£56m, leaving a £3m Brand name intangible 
asset at risk in the CGU, in addition to £95m 
ROU Assets, £27m PPE and £32m stock. 

The estimated recoverable amounts are 
subjective due to the inherent uncertainty 
involved in forecasting and discounting 
future cash flows. 

The effect of these matters is that, as part 
of our risk assessment, we determined 
that the value in use of the Go Outdoors 
and Footasylum CGUs have a high 
degree of estimation uncertainty, with a 
potential range of reasonable outcomes 
greater than our materiality for the 
financial statements as a whole. The 
financial statements (Note 12) disclose 
the sensitivities estimated by the Group.

OUR PROCEDURES INCLUDED:
•  Historical comparisons: we assessed 

the reasonableness of the budgets by 
considering the historical accuracy of 
previous forecasts by comparing to actual 
financial information;

•  Our sector experience: we assessed 

whether assumptions used, in particular 
those relating to short term forecast 
revenue growth, profit margins, the 
discount rate and the long term growth 
rate, reflect our knowledge of the business 
and industry, including known or probable 
changes in the business environment;

•  Benchmarking assumptions: using our own 
valuation specialists, we challenged the key 
inputs used in the Group’s calculation of 
the discount rates by comparing them to 
externally derived data, including available 
sources for comparable companies;
•  Sensitivity analysis: we performed 

sensitivity analysis on the key assumptions 
noted above; and 

•  Assessing transparency: we assessed 

whether the Group’s disclosures for the Go 
Outdoors and Footasylum CGUs relating 
to the impairment tests and resulting 
impairment losses appropriately reflect the 
risks inherent in the valuation of goodwill 
and fascia names in those CGUs. 

We performed the tests above rather 
than seeking to rely on any of the Group’s 
controls because the nature of the balance 
is such that we would expect to obtain audit 
evidence primarily through the detailed 
procedures described.

OUR RESULTS 
We found the determination of the 
recoverable amount of the Go Outdoors and 
Footasylum CGUs to be acceptable (2020: 
Go Outdoors: acceptable). 

216

217

INDEPENDENT AUDITOR’S REPORT

We continue to perform procedures over 
the carrying amount of IFRS 16 right of 
use assets and lease liabilities. However, 
following the initial adoption of IFRS 16 in 
the prior year, we have not assessed this 
as one of the most significant risks in our 
current year audit and, therefore, it is not 
separately identified in our report this year.

In the prior year we also reported a key 
audit matter in respect of the impact of 
uncertainties due to the UK exiting the 
European Union. Following the trade 
agreement between the UK and the EU, 
and the end of the EU-exit implementation 
period, the nature of these uncertainties 
has changed. We continue to perform 
procedures over material assumptions in 
forward looking assessments such as going 
concern and impairment tests however we 
no longer consider the effect of the UK’s 
departure from the EU to be a separate key 
audit matter.

3. OUR APPLICATION OF MATERIALITY 
AND AN OVERVIEW OF THE SCOPE OF 
OUR AUDIT
Materiality for the Group financial 
statements as a whole was set at £16.5m 
(2020: £17.4m), determined with reference 
to a benchmark of Group normalised 
profit before tax, normalised to exclude 
this year’s impairment of Go Outdoors 
of £33.3m, Footasylum impairment of 
£55.6m and movement in fair value of 
Sport Zone put options of £18.6m as 
disclosed in Note 4 and by averaging over 
the last three years (2020: Normalised to 
exclude Go Outdoors impairment (£43.1m) 
and the movement in the fair value of 
the Sport Zone put option (£32.7m)), of 
which it represents 4.1% (2020: 4.1%).   

Materiality for the Parent Company financial 
statements as a whole was set at £11.1m 
(2020: £11.4m), determined with reference 
to a benchmark of Parent Company profit 
before tax normalised by averaging over the 
last three years of £262.6m (2020: £291.5m), 
of which it represents 4.2% (2020: 3.9%). 

In line with our audit methodology, our 
procedures on individual account balances 
and disclosures were performed to a 
lower threshold, performance materiality, 
so as to reduce to an acceptable level 
the risk that individually immaterial 
misstatements in individual account 
balances add up to a material amount 
across the financial statements as a whole. 

Performance materiality was set at 
65% (2020: 65%) of materiality for the 
financial statements as a whole, which 
equates to £10.7m (2020: £11.3m) for 
the Group and £7.2m (2020: £7.4m) 
for the Parent Company. We applied 
this percentage in our determination of 
performance materiality based on the level 
of identified misstatements and control 
deficiencies during the prior period. 

We agreed to report to the Audit 
Committee any corrected or uncorrected 
identified misstatements exceeding 
£0.8m (2020: £0.9m), in addition to other 
identified misstatements that warranted 
reporting on qualitative grounds.  

Of the Group’s 79 (2020: 71) reporting 
components, we subjected 10 (2020: 9) 
to full scope audits for Group purposes 
and 1 (2020: 1) to specified risk-focused 
audit procedures. The latter were not 
individually financially significant enough 
to require a full scope audit for Group 
purposes, but did present specific individual 
risks that needed to be addressed. 

The components within the scope 
of our work accounted for the 
percentages illustrated opposite. The 
Group team performed procedures on 
the items excluded from normalised 
Group profit before tax.

GROUP MATERIALITY

£16.5M

PROFIT BEFORE TAX

£403.0M

NORMALISED 
GROUP PROFIT 
BEFORE TAX

£403.0m (2020: £423.8m)

GROUP 
MATERIALITY

£16.5m (2020: £17.4m)

£16.5M

WHOLE FINANCIAL 
STATEMENTS MATERIALITY 
(2020: £17.4M)

£10.7M 
WHOLE FINANCIAL 
STATEMENTS PERFORMANCE 
MATERIALITY (2020: £11.4M)

£0.8M

MISSTATEMENTS REPORTED 
TO THE AUDIT COMMITTEE  
(2020: £0.9M)

£13.2M

RANGE OF MATERIALITY AT 11 
COMPONENTS (£2.0M–£13.2M) 
(2020: £1.0M TO £11.4M)

218

219

 
GROUP REVENUE

84.3%

(2020: 82.2%)

1.6

1.8

82.7

80.4

Full scope for group 
audit purposes 2021

Specified risk focused 
audit procedures 2021

Full scope for group 
audit purposes 2020

Specified risk focused 
audit procedures 2020

Residual  
components

GROUP PROFIT BEFORE TAX

2.0

84.8

89.8

84.8%

(2020: 91.8%)

GROUP TOTAL ASSETS

89.3%

(2020: 91.0%)

89.3

91

220

3. OUR APPLICATION OF MATERIALITY 
AND AN OVERVIEW OF THE SCOPE OF 
OUR AUDIT (CONT.)
The remaining 15.7% (2020: 17.8%) of total 
Group revenue, 13.4% (2020: 8.2%) of the 
total profits and losses that made up Group 
profit before tax and 9.7% (2020: 9%) of 
total Group assets is represented by 68 
(2020: 61) of reporting components, none 
of which individually represented more 
than 3% (2020: 3%) of any of total Group 
revenue, Group profit before tax or total 
Group assets. For these components, we 
performed analysis at an aggregated Group 
level to re-examine our assessment that 
there were no significant risks of material 
misstatement within these. 

The Group team instructed component 
auditors as to the significant areas to be 
covered, including the relevant risks detailed 
above and the information to be reported 
back. The Group team approved the 
component materialities, which ranged from 
£2.0m to £13.2m (2020: £1.0m to £11.4m), 
having regard to the mix of size and risk 
profile of the Group across the components. 
The work on 7 of the 11 components (2020: 
6 of the 10 components) was performed by 
component auditors and the rest, including 
the audit of the Parent Company, was 
performed by the Group team. The Group 
team performed procedures on the items 
excluded from normalised Group profit 
before tax. 

Site visits were prevented by movement 
restrictions relating to COVID-19 pandemic. 
Instead the Group team attended video 
and telephone conference meetings with 
6 (2020: 5) component teams from Spain, 
Portugal, France, USA, Australia and 
Footasylum to assess the audit risk and 
strategy. At these meetings, the findings 
reported to the Group team were discussed 
in more detail, and any further work required 
by the Group team was then performed by 
the component auditor.

4. WE HAVE NOTHING TO REPORT ON 
GOING CONCERN  
The Directors have prepared the financial 
statements on the going concern basis as 
they do not intend to liquidate the Group or 
the Company or to cease their operations, 
and as they have concluded that the Group’s 
and the Company’s financial position 
means that this is realistic. They have 
also concluded that there are no material 
uncertainties that could have cast significant 
doubt over their ability to continue as a 
going concern for at least a year from the 
date of approval of the financial statements 
(“the going concern period”). 

An explanation of how we evaluated 
management’s assessment of going concern 
is set out in the related key audit matter in 
section 2 of this report.

Our conclusions based on this work:

•  we consider that the Directors’ use of the 
going concern basis of accounting in the 
preparation of the financial statements is 
appropriate;

•  we have not identified, and concur with 

the Directors’ assessment that there is not, 
a material uncertainty related to events or 
conditions that, individually or collectively, 
may cast significant doubt on the Group’s 
or Company’s ability to continue as a going 
concern for the going concern period;

•  we have nothing material to add or 
draw attention to in relation to the 
Directors’ statement in Note 1 to the 
financial statements on the use of the 
going concern basis of accounting with 
no material uncertainties that may cast 
significant doubt over the Group and 
Company’s use of that basis for the going 
concern period; and

•  the related statement under the Listing 

Rules set out on page 77 to 78 is materially 
consistent with the financial statements 
and our audit knowledge.

However, as we cannot predict all future 
events or conditions and as subsequent 
events may result in outcomes that are 
inconsistent with judgements that were 
reasonable at the time they were made, the 
above conclusions are not a guarantee that 
the Group or the Company will continue in 
operation. 

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INDEPENDENT AUDITOR’S REPORT

5. FRAUD AND BREACHES OF LAWS AND 
REGULATIONS – ABILITY TO DETECT

Identifying and responding to risks of 
material misstatement due to fraud
To identify risks of material misstatement 
due to fraud (“fraud risks”) we assessed 
events or conditions that could indicate an 
incentive or pressure to commit fraud or 
provide an opportunity to commit fraud. Our 
risk assessment procedures included:

•  Enquiring of Directors, the Audit 

Committee and inspection of policy 
documentation as to the Group’s high-level  
policies and procedures to prevent and 
detect fraud including the Group’s channel 
for “whistleblowing”, as well as whether 
they have knowledge of any actual, 
suspected or alleged fraud.

•  Reading Board and Audit Committee 

meeting minutes.

•  Considering remuneration incentive 

schemes and performance targets for 
management and Directors including 
the profit target for management 
remuneration. 

•  Using analytical procedures to identify any 

unusual or unexpected relationships.

We remained alert to any indications of 
fraud throughout the audit. This included 
communication from the Group to full 
scope component audit teams of relevant 
fraud risks identified at the Group level 
and request to full scope component audit 
teams to report to the Group audit team any 
instances of fraud that could give rise to a 
material misstatement at Group.

As required by auditing standards, and 
taking into account possible pressures to 
meet profit targets, we perform procedures 
to address the risk of management override 
of controls and the risk of fraudulent 
revenue recognition, in particular the risk 
that Group and component management 
may be in a position to make inappropriate 
accounting entries.

We did not identify any additional fraud 
risks.

In determining the audit procedures we took 
into account the results of our evaluation 
and testing of the operating effectiveness 

of the Group-wide fraud risk management 
controls, page 174 of the Audit Committee 
report.

We also performed procedures including: 

•  Identifying journal entries and other 
adjustments to test for all full scope 
components based on risk criteria and 
comparing the identified entries to 
supporting documentation. These included 
those posted to unusual accounts. 

Identifying and responding to risks 
of material misstatement due to non-
compliance with laws and regulations
We identified areas of laws and regulations 
that could reasonably be expected to have 
a material effect on the financial statements 
from our general commercial and sector 
experience and through discussion with 
the Directors and other management (as 
required by auditing standards), and from 
inspection of the Group’s regulatory and 
legal correspondence, and discussed with 
the Directors and other management 
the policies and procedures regarding 
compliance with laws and regulations.

As the Group is regulated, our assessment 
of risks involved gaining an understanding 
of the control environment including the 
entity’s procedures for complying with 
regulatory requirements.

We communicated identified laws and 
regulations throughout our team and 
remained alert to any indications of non-
compliance throughout the audit. This 
included communication from the Group 
to full-scope component audit teams of 
relevant laws and regulations identified at 
the Group level, and a request for full scope 
component auditors to report to the Group 
team any instances of non-compliance with 
laws and regulations that could give rise to a 
material misstatement at Group.

The potential effect of these laws and 
regulations on the financial statements 
varies considerably.

Firstly, the Group is subject to laws and 
regulations that directly affect the financial 
statements including financial reporting 
legislation (including related companies 

legislation), distributable profits legislation 
and taxation legislation, and we assessed 
the extent of compliance with these laws 
and regulations as part of our procedures 
on the related financial statement items.  

Secondly, the Group is subject to many 
other laws and regulations where the 
consequences of non-compliance could 
have a material effect on amounts or 
disclosures in the financial statements, for 
instance through the imposition of fines or 
litigation or the loss of the Group’s license 
to operate. We identified the following 
areas as those most likely to have such an 
effect: competition rules, health and safety, 
anti-bribery, employment law, regulatory 
capital and liquidity and certain aspects 
of company legislation recognising the 
regulated nature of the Group’s activities.  
Auditing standards limit the required audit 
procedures to identify non-compliance 
with these laws and regulations to enquiry 
of the Directors and other management, 
and inspection of regulatory and legal 
correspondence, if any. Therefore if a 
breach of operational regulations is not 
disclosed to us or evident from relevant 
correspondence, an audit will not detect 
that breach.

We discussed with the Audit Committee 
other matters related to actual or suspected 
breaches of laws or regulations, for which 
disclosure is not necessary, and considered 
any implications for our audit.

Context of the ability of the audit to detect 
fraud or breaches of law or regulation
Owing to the inherent limitations of an 
audit, there is an unavoidable risk that 
we may not have detected some material 
misstatements in the financial statements, 
even though we have properly planned 
and performed our audit in accordance 
with auditing standards. For example, the 
further removed non-compliance with 
laws and regulations is from the events 
and transactions reflected in the financial 
statements, the less likely the inherently 
limited procedures required by auditing 
standards would identify it.  

In addition, as with any audit, there 
remained a higher risk of non-
detection of fraud, as these may involve 
collusion, forgery, intentional omissions, 
misrepresentations, or the override of 
internal controls. Our audit procedures are 
designed to detect material misstatement. 
We are not responsible for preventing 
non-compliance or fraud and cannot be 
expected to detect non-compliance with all 
laws and regulations.

6. WE HAVE NOTHING TO REPORT 
ON THE OTHER INFORMATION IN THE 
ANNUAL REPORT 

The Directors are responsible for the other 
information presented in the Annual Report 
together with the financial statements.  
Our opinion on the financial statements 
does not cover the other information and, 
accordingly, we do not express an audit 
opinion or, except as explicitly stated below, 
any form of assurance conclusion thereon.  

Our responsibility is to read the other 
information and, in doing so, consider 
whether, based on our financial statements 
audit work, the information therein is 
materially misstated or inconsistent with 
the financial statements or our audit 
knowledge.  Based solely on that work we 
have not identified material misstatements 
in the other information.

Strategic report and Directors’ report 
Based solely on our work on the other 
information:  

•  we have not identified material 

misstatements in the strategic report and 
the Directors’ report; 

•  in our opinion the information given in 
those reports for the financial year is 
consistent with the financial statements; 
and  

•  in our opinion those reports have 

been prepared in accordance with the 
Companies Act 2006.

222

223

INDEPENDENT AUDITOR’S REPORT

Directors’ remuneration report 
In our opinion the part of the Directors’ 
Remuneration Report to be audited has 
been properly prepared in accordance with 
the Companies Act 2006.  

Disclosures of emerging and principal risks 
and longer-term viability 
We are required to perform procedures 
to identify whether there is a material 
inconsistency between the Directors’ 
disclosures in respect of emerging and 
principal risks and the viability statement, 
and the financial statements and our audit 
knowledge. 

Based on those procedures, we have 
nothing material to add or draw attention to 
in relation to:  

•  the Directors’ confirmation within the 

viability statement page 77 to 78 that they 
have carried out a robust assessment of 
the emerging and principal risks facing the 
Group, including those that would threaten 
its business model, future performance, 
solvency and liquidity;

•  the Principal Risks disclosures describing 
these risks and how emerging risks are 
identified, and explaining how they are 
being managed and mitigated; and  

•  the Directors’ explanation in the viability 
statement of how they have assessed 
the prospects of the Group, over what 
period they have done so and why they 
considered that period to be appropriate, 
and their statement as to whether they 
have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due 
over the period of their assessment, 
including any related disclosures drawing 
attention to any necessary qualifications or 
assumptions.  

We are also required to review the viability 
statement, set out on page 77 under 
the Listing Rules. Based on the above 
procedures, we have concluded that the 
above disclosures are materially consistent 
with the financial statements and our audit 
knowledge.

Our work is limited to assessing these 
matters in the context of only the knowledge 
acquired during our financial statements 
audit. As we cannot predict all future events 
or conditions and as subsequent events may 
result in outcomes that are inconsistent with 
judgements that were reasonable at the time 
they were made, the absence of anything 
to report on these statements is not a 
guarantee as to the Group’s and Company’s 
longer-term viability.

Corporate governance disclosures 
We are required to perform procedures 
to identify whether there is a material 
inconsistency between the Directors’ 
corporate governance disclosures and 
the financial statements and our audit 
knowledge.

Based on those procedures, we have 
concluded that each of the following is 
materially consistent with the financial 
statements and our audit knowledge: 

•  the Directors’ statement that they 

consider that the annual report and 
financial statements taken as a whole is 
fair, balanced and understandable, and 
provides the information necessary for 
shareholders to assess the Group’s position 
and performance, business model and 
strategy;   

•  the section of the annual report describing 
the work of the Audit Committee, including 
the significant issues that the Audit 
Committee considered in relation to the 
financial statements, and how these issues 
were addressed; and

•  the section of the annual report that 

describes the review of the effectiveness of 
the Group’s risk management and internal 
control systems.

We are required to review the part of the 
Corporate Governance Statement relating to 
the Group’s compliance with the provisions 
of the UK Corporate Governance Code 
specified by the Listing Rules for our review. 

We have nothing to report in these respects. 

7. WE HAVE NOTHING TO REPORT ON 
THE OTHER MATTERS ON WHICH WE ARE 
REQUIRED TO REPORT BY EXCEPTION 
Under the Companies Act 2006, we are 
required to report to you if, in our opinion:  

•  adequate accounting records have not 
been kept by the parent Company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or  

•  the parent Company financial 

statements and the part of the Directors’ 
Remuneration Report to be audited are 
not in agreement with the accounting 
records and returns; or  

•  certain disclosures of Directors’ 

remuneration specified by law are not 
made; or  

•  we have not received all the information 

and explanations we require for our audit.  

 We have nothing to report in these respects. 

8. RESPECTIVE RESPONSIBILITIES  

Directors’ responsibilities  
As explained more fully in their statement 
set out on page 210 and 211, the Directors 
are responsible for: the preparation of 
the financial statements including being 
satisfied that they give a true and fair view; 
such internal control as they determine 
is necessary to enable the preparation of 
financial statements that are free from 
material misstatement, whether due to 
fraud or error; assessing the Group and 
parent Company’s ability to continue as a 
going concern, disclosing, as applicable, 
matters related to going concern; and using 
the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the parent Company or to cease 
operations, or have no realistic alternative 
but to do so. 

Auditor’s responsibilities  
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud or error, and to issue our opinion in 
an auditor’s report. Reasonable assurance 
is a high level of assurance, but does not 
guarantee that an audit conducted in 
accordance with ISAs (UK) will always 
detect a material misstatement when it 
exists. Misstatements can arise from fraud 
or error and are considered material if, 
individually or in aggregate, they could 
reasonably be expected to influence the 
economic decisions of users taken on the 
basis of the financial statements.

A fuller description of our responsibilities is 
provided on the FRC’s website at www.frc.
org.uk/auditorsresponsibilities. 

9. THE PURPOSE OF OUR AUDIT 
WORK AND TO WHOM WE OWE OUR 
RESPONSIBILITIES 
This report is made solely to the Company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the Company’s 
members those matters we are required 
to state to them in an auditor’s report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company and the Company’s members, 
as a body, for our audit work, for this report, 
or for the opinions we have formed. 

Frances Simpson  
(Senior Statutory Auditor)  for and on 
behalf of KPMG LLP, Statutory Auditor   
Chartered Accountants   
St.Peter’sSquare,Manchester,M23AE 
13April2021

224

225

CONSOLIDATEDINCOMESTATEMENT

CONSOLIDATEDSTATEMENTOFFINANCIALPOSITION

For the 52 weeks ended 30 January 2021

As at 30 January 2021

52 weeks to 
 30 January 2021 

52 weeks to 
30 January 2021 

52 weeks to 
1 February 2020 

52 weeks to
1 February 2020

Note

£m

£m

£m

£m



As at 
30 January 2021 

As at
1 February 2020

Note

£m

£m



Revenue 
Costofsales





Gross profit 

Sellinganddistributionexpenses
Administrativeexpenses–normal

Administrativeexpenses–exceptional 4

Administrativeexpenses

Salescommission

Otheroperatingincome

Operating profit before financing 


(381.2)
(97.3)




Beforeexceptionalitems
Exceptionalitems

Financialincome
Financialexpenses
Net financial expense 

Profit before tax 
Incometaxexpense

Profit for the period 


4

7
8

3 
9

Attributabletoequityholdersoftheparent
Attributabletonon-controllinginterest 25

Basicearningsperordinaryshare

Dilutedearningsperordinaryshare

10

10
















6,167.3 
(3,205.7)

2,961.6  
(2,126.4)


(478.5)
15.2
13.1 

385.0 

482.3 
(97.3)

1.5
(62.5)
(61.0)

324.0 
(94.8)

229.2  

224.3 
4.9 

23.05p

23.05p




(348.6)
(90.3)




















6,110.8
(3,236.0)

2,874.8 
(2,020.2)

(438.9)
5.7
5.2

426.6

516.9
(90.3)

1.7
(79.8)
(78.1)

348.5
(97.8)

250.7

246.1
4.6

25.29p

25.29p

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the 52 weeks ended 30 January 2021



Profit for the period 
Other comprehensive income: 

ItemsthatmaybeclassifiedsubsequentlytotheConsolidated 
IncomeStatement:
Exchange differences on translation of foreign operations 

Total other comprehensive income for the period 

Total comprehensive income and expense for the period  
(net of income tax) 

Attributabletoequityholdersoftheparent
Attributabletonon-controllinginterest

The accompanying notes form part of these financial statements.

226

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

229.2 

£m

250.7

(20.0) 

(20.0) 

209.2 

200.7
8.5

(21.5)

(21.5)

229.2

227.2
2.0

Assets
Intangibleassets
Property,plantandequipment
Otherassets
Investmentinassociates
Deferredtaxassets

Total non-current assets 

Inventories
Tradeandotherreceivables
Cashandcashequivalents

Total current assets 

Total assets 

Liabilities
Interest-bearingloansandborrowings
Leaseliabilities
Tradeandotherpayables
Provisions
Incometaxliabilities

Total current liabilities 

Interest-bearingloansandborrowings
Leaseliabilities
Otherpayables
Provisions
Deferredtaxliabilities

Total non-current liabilities 

Total liabilities 

Total assets less total liabilities 

Capital and reserves
Issuedordinarysharecapital
Sharepremium
Retained earnings 
Otherreserves

12
13
15

23

16
17
18

19
14
21
22


19
14
21
22
23

24 




Total equity attributable to equity holders of the parent 
Non-controllinginterest
Total equity 
The accompanying notes form part of these financial statements.

25

819.7 
2,316.4 
63.2 
2.7 
40.6  

413.7
2,420.1
47.9
2.6
–

3,242.6  

2,884.3

813.7 
141.2 
964.4 

1,919.3  

5,161.9   

(120.9)
(301.8)
(1,102.0)
(0.7) 
(29.5)

811.8
183.9
465.9

1,461.6 

4,345.9 

(20.4)
(285.0)
(900.7)
–
(34.3)

(1,554.9) 

(1,240.4)

(48.1)
(1,628.0)
(374.4)
(5.1) 
(55.0)

(2,110.6) 

(15.6)
(1,707.7)
(80.5)
–
(12.5)

(1,816.3)

(3,665.5) 

(3,056.7)

1,496.4  

1,289.2 

2.4 
11.7
1,560.8 
(336.2)

1,238.7  
257.7 
1,496.4 

2.4
11.7
1,245.7
(40.6)

1,219.2 
70.0
1,289.2

These financial statements were approved by the Board of Directors on 13 April 2021 and were 
signed on its behalf by:

N Greenhalgh 
Director 
Registered number: 1888425

227

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATEDSTATEMENTOFCHANGESINEQUITY

CONSOLIDATEDSTATEMENTOFCASHFLOWS

For the 52 weeks ended 30 January 2021

For the 52 weeks ended 30 January 2021

Ordinary 
share 

Share 
capital  premium 

Retained 
earnings 

Other 
equity 

£m

Foreign 
currency 

Total equity
attributable
to equity 

Non- 
translation  holders of the  controlling 
interest 

reserve 

parent 

Total
equity



Balance at 2 February 2019 

Profitfortheperiod
Othercomprehensiveincome:

£m

2.4 

–


Exchangedifferencesontranslation 
offoreignoperations

–

Totalothercomprehensiveincome –

Totalcomprehensiveincome 
fortheperiod
Dividendstoequityholders
Putoptionsheldby 
non-controllinginterests
Non-controllinginterestarising 
on acquisition 

–
–

–

– 

£m

£m

£m

£m

£m

£m

11.7 

1,016.3  

(36.3) 

14.7  

1,008.8   68.0  1,076.8 

–


–

–

–
–

–

– 

246.1


–

–

246.1
(16.7)

–


–

–

–
–

–


246.1 


4.6250.7 



(18.9)

(18.9)

(18.9)

(2.6) (21.5)

(18.9)

(2.6) (21.5)

(18.9)
–

227.2 
(16.7)

2.0 229.2 
(1.3) (18.0)

–

– 

(0.1)

– 

–

– 

(0.1) 

– 

(0.1)

–

1.3

1.3 

Balance at 1 February 2020 

2.4  

11.7 

1,245.7  

(36.4) 

(4.2) 

1,219.2  

70.0  1,289.2 

Profitfortheperiod
Othercomprehensiveincome:

–


Exchangedifferencesontranslation 
offoreignoperations

–

Totalothercomprehensiveincome –

Totalcomprehensiveincome 
fortheperiod
Dividendstoequityholders
Putoptionsheldby 
non-controllinginterest
Aquisitionof 
non-controllinginterest
Divestmentof 
non-controllinginterest
Non-controllinginterestarising 
on acquisition 
Non-controllinginterestshare 
capitalissued

–
–

–

–

–

– 

–

–


–

–

–
–

–

–

–

– 

–

224.3


–

–

224.3
–

–


–

–

–
–

–

(272.0)

(3.7)

94.5

– 

–

–

–

– 

–

–


224.3 


4.9229.2



(23.6)

(23.6)

3.6 (20.0)

(23.6)

(23.6)

3.6 (20.0)

(23.6)
–

200.7 
–

8.5209.2 
(1.2)
(1.2)

–

–

–

– 

–

(272.0) 

– (272.0)

(3.7)

(1.7)

(5.4)

94.5 

181.4 275.9 

–

–

0.4 0.4 

0.3

0.3 

Balance at 30 January 2021 

2.4 

11.7   1,560.8   (308.4) 

(27.8) 

1,238.7   257.7  1,496.4 

The accompanying notes form part of these financial statements.

228



Note

Cash flows from operating activities

Profitfortheperiod
9
Incometaxexpense
8
Financialexpenses
7
Financialincome
3
Depreciationandamortisationofnon-currentassets

Forexlossesonmonetaryassetsandliabilities

Impairmentofotherintangiblesandnon-currentassets

Lossondisposalofnon-currentassets

Otherexceptionalitems
Impairmentofgoodwillandfascianames(exeptional)
3
Impairmentofproperty,plantandequipment(exeptional) 3

Decrease/(increase)ininventories

Decrease/(increase)intradeandotherreceivables
Increaseintradeandotherpayables

Interest paid 
Leaseinterest
Incometaxespaid

14


Net cash from operating activities 

Cash flows from investing activities
Interestreceived
Proceedsfromsaleofnon-currentassets
Investmentinsoftware
Acquisitionofproperty,plantandequipment
Acquisitionofnon-currentotherassets
Acquisitionofsubsidiaries,netofcashacquired

Net cash used in investing activities 



12
13
12,15


Cash flows from financing activities
Drawdown/(repayment)ofinterest-bearingloansandborrowings
Repaymentofleaseliabilities
Subsidiarysharesissuedintheperiod
Acquisitionanddivestmentofnon-controllinginterests
Equitydividendspaid
Dividendspaidtonon-controllinginterestinsubsidiaries

29


26


Net cash used in financing activities 

Net increase in cash and cash equivalents 

29 

Cash and cash equivalents at the beginning of the period  29 
29
Foreignexchangegainsoncashandcashequivalents

Cash and cash equivalents at the end of the period 

29 

The accompanying notes form part of these financial statements.

52 weeks to 
30 January 
2021 

£m

52 weeks to
1 February
2020

£m

229.2 
94.8 
62.5 
(1.5)
499.2 
3.6 
8.7 
1.2 
2.9 
89.5 
4.9  
63.5 
46.2 
150.8 
(7.6)
(54.9)
(130.4)

1,062.6  

1.5 
2.1
(19.1)
(105.2)
(7.7)
(206.3)

(334.7) 

51.6 
(285.2)
0.3  
(5.2) 
–
(1.2)

(239.7) 

488.2  

460.3  
0.2 

948.7  

250.7
97.8
79.8
(1.7)
450.0
9.9
12.9
6.3
47.2
43.1
–
(9.5)
(13.0)
58.1
(7.9)
(71.9)
(97.8)

854.0 

1.7
3.1
(23.2)
(147.2)
(6.8)
(89.3)

(261.7)

(88.6)
(264.8)
–
–
(16.7)
(1.3)

(371.4)

220.9 

237.7
1.7

460.3 

229

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

1. Basis of Preparation

GENERAL INFORMATION
JD Sports Fashion Plc (the ‘Company’) is a 
company incorporated and domiciled in the 
United Kingdom. The financial statements 
for the 52 week period ended 30 January 
2021 represent those of the Company and 
its subsidiaries (together referred to as the 
‘Group’). 

The financial statements were authorised for 
issue by the Board of Directors on 13 April 
2021.

BASIS OF PREPARATION
These Group financial statements were 
prepared in accordance with international 
accounting standards in conformity with the 
requirements of the Companies Act 2006 
and in accordance with international financial 
reporting standards adopted pursuant to 
Regulation (EC) No 1606/2002 as it applies in 
the European Union.

The financial statements are presented in 
pounds sterling, rounded to the nearest tenth 
of a million.

The financial statements have been prepared 
under the historical cost convention, as 
modified for financial assets and liabilities 
(including derivative instruments) at fair value 
through the Consolidated Income Statement 
and also put and call options held by the non-
controlling interests.

The accounting policies set out below 
have unless otherwise stated been applied 
consistently to all periods present in these 
financial statements and have been applied 
consistently by all Group entities.

The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position are 
set out in the Executive Chairman’s Statement 
and Financial and Risk Review on pages 
36 and 83 respectively. In addition, details 
of financial instruments and exposures to 
interest rate, foreign currency, credit and 
liquidity risks are outlined in Note 20.

GOING CONCERN
The global COVID-19 pandemic has presented 
a series of unprecedented challenges 
which have severely tested all aspects of 
our business including our multichannel 
capabilities, the robustness of our operational 
infrastructure and the resilience of our 
colleagues. Whilst COVID-19 has inevitably 
constrained our short term progress, we 
firmly believe that we have a robust premium 
branded multichannel proposition with our 
loyal consumers comfortable engaging with 
us in any channel.

The financial statements are prepared on 
a going concern basis, which the Directors 
believe to be appropriate for the following 
reasons.

At 30 January 2021, the Group had net 
cash balances of £795.4 million (2020: 
£429.9 million) with available committed UK 
borrowing facilities of £700 million (2020: 
£700 million) of which £nil (2020: £nil) has 
been drawn down (see Note 19) and US 
facilities of approximately $300 million of 
which $nil was drawn down. These facilities 
are subject to certain covenants (see Note 
19). With a UK facility of £700 million 
available up to 6 November 2024 and a US 
facility of approximately $300m available 
up until 18 June 2023, the Directors believe 
that the Group is well placed to manage its 
business risks successfully despite the current 
uncertain economic outlook.

Since the year end, the Company completed 
the placing of new ordinary shares in 
the capital of the Company raising gross 
proceeds of approximately £456.0 million 
after costs. In addition, the Group has 
completed acquisitions in the new year to 
date with aggregate cash consideration paid 
of approximately £380 million. The Group had 
net cash of £709.5 million as at 6 April 2021.

The Directors have prepared cash flow 
forecasts for the Group covering a period of 
at least 12 months from the date of approval 
of these financial statements, which indicate 
that the Group will be able to operate 
within the level of its agreed facilities and 

1. Basis of Preparation (continued)

covenant compliance. These forecasts 
include a number of assumptions including 
gross profit margins and the response 
of customers to transition from physical 
sales to online and vice versa as lockdown 
restrictions ease. For the purposes of both 
Viability and Going Concern Reporting, 
the Directors have prepared severe but 
plausible downside scenarios which cover 
the same period as the base case, including 
specific consideration of a range of impacts 
that could arise from the continued 
COVID-19 pandemic. These scenarios 
included more prolonged store closures, 
transition from physical sales to online and 
disruptions to supply chain causing delays 
in receiving stock. As part of this analysis, 
mitigating actions within the Group’s 
control should these severe but plausible 
scenarios occur have also been considered. 
These forecast cash flows indicate that 
there remains sufficient headroom for the 
Group to operate within the committed 
facilities and to comply with all relevant 
banking covenants during the forecast 
period.

The Directors have considered all of the 
factors noted above, including the inherent 
uncertainty in forecasting the impact of 
the COVID-19 pandemic, and are confident 
that the Group has adequate resources to 
continue to meet all liabilities as and when 
they fall due for a period of at least 12 
months from the date of approval of these 
financial statements.  Accordingly, the 
financial statements have been prepared on 
a going concern basis.

BASIS OF CONSOLIDATION
I. Subsidiaries 
Subsidiaries are entities controlled by the 
Group. The Group controls an entity when 
it is exposed to, or has rights to, variable 
returns from its involvement with the entity 
and has the ability to affect those returns 
through its power over the entity.  

The financial statements of subsidiaries 
are included in the consolidated financial 
statements from the date that control 
commences until the date that control 
ceases. Non-controlling interests in the 

net assets of consolidated subsidiaries 
are identified separately from the equity 
attributable to holders of the parent. Non-
controlling interests consist of the amount 
of those interests at the date that control 
commences and the attributable share of 
changes in equity subsequent to that date.

II. Joint Ventures 
Joint ventures are entities over which 
the Group has joint control based on a 
contractual arrangement. The results and 
assets and liabilities of joint ventures are 
incorporated in the consolidated financial 
statements using the equity method of 
accounting. Investments in joint ventures 
are carried in the Consolidated Statement 
of Financial Position at cost and adjusted 
for post-acquisition changes in the Group’s 
share of the net assets. Losses of the joint 
venture in excess of the Group’s interest in 
it are not recognised.

III. Transactions Eliminated on 
Consolidation 
Intragroup balances, and any unrealised 
income and expenses arising from 
intragroup transactions, are eliminated 
in preparing the consolidated financial 
statements.

CHANGES IN OWNERSHIP INTEREST 
WITHOUT A LOSS OF CONTROL
In accordance with IFRS 10 ‘Consolidated 
Financial Statements’, upon a change in 
ownership interest in a subsidiary without a 
loss of control, the carrying amounts of the 
controlling and non-controlling interests 
are adjusted to reflect the changes in their 
relative interests in the subsidiary. Any 
difference between the amount by which 
the non-controlling interests are adjusted 
and the fair value of the consideration paid 
or received is recognised directly in equity 
and attributed to the owners of the parent. 
Acquisitions or disposals of non-controlling 
interests are therefore accounted for as 
transactions with owners in their capacity 
as owners and no goodwill is recognised 
as a result of such transactions. Associated 
transaction costs are accounted for within 
equity.

230

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

1. Basis of Preparation (continued)

ALTERNATIVE PERFORMANCE MEASURES
The Directors measure the performance 
of the Group based on a range of 
financial measures, including measures 
not recognised by international financial 
reporting standards (‘IFRS’) adopted 
pursuant to Regulation (EC) No 1606/2002 
as it applies in the European Union. These 
alternative performance measures may 
not be directly comparable with other 
companies’ alternative performance 
measures and the Directors do not intend 
these to be a substitute for, or superior 
to, IFRS measures. The Directors believe 
that these alternative performance 
measures assist in providing additional 
useful information on the underlying 
performance of the Group. Alternative 
performance measures are also used to 
enhance the comparability of information 
between reporting periods, by adjusting for 
exceptional items, which could distort the 
understanding of the performance for the 
year.

Further information can be found in the 
Alternative Performance Measures section 
on page 329.

ADOPTION OF NEW AND REVISED 
STANDARDS
The following amendments to accounting 
standards and interpretations, issued by 
the International Accounting Standards 
Board (IASB), have been adopted for the 
first time by the Group in the period with 
no significant impact on the consolidated 
results or financial position:

•  Amendments to References to the 

Conceptual Framework in IFRS Standards.

•  Amendments to IFRS 3 ‘Definition of a 

Business’

•  Amendments to IAS 1 and IAS 8 

‘Definition of Material’

•  Amendments to IFRS 9, IAS 39, IFRS 
7, IFRS 4 and IFRS 16 ‘Interest Rate 
Benchmark Reform’

AMENDMENT TO IFRS 16 ‘LEASES 
COVID-19 RELATED RENT CONCESSIONS’
This amendment to IFRS16 provided an 
accounting policy choice for lessees where 
a COVID-19 related rent concession had 
been received or granted from a landlord. 
The Group has elected not to account for 
COVID-19 related rent concessions under 
the amendment effective from 1 June 2020. 
The Group instead continues to remeasure 
right of use assets and lease liabilities 
following the lease modification definitions 
within IFRS16 as originally issued, 
recalculating using a revised discount rate 
where applicable.

OTHER
The Group continues to monitor the 
potential impact of other new standards 
and interpretations which may be endorsed 
and require adoption by the Group in 
future reporting periods. The Group does 
not consider that any other standards, 
amendments or interpretations issued 
by the IASB, but not yet applicable, will 
have a significant impact on the financial 
statements. 

CRITICAL ACCOUNTING ESTIMATES AND 
JUDGEMENTS
The preparation of financial statements in 
conformity with adopted IFRSs requires 
management to make judgements, 
estimates and assumptions that affect 
the application of policies and reported 
amounts of assets and liabilities, income 
and expenses. The estimates and 
associated assumptions are based on 
historical experience and various other 
factors that are believed to be reasonable 
under the circumstances, the results 
of which form the basis of making the 
judgements about carrying values of assets 
and liabilities that are not readily apparent 
from other sources. Actual results may 
differ from these estimates. 

The estimates disclosed below are those 
which have a significant risk of causing 

1. Basis of Preparation (continued)

a material adjustment to the carrying 
amount of assets and liabilities. All other 
accounting estimates and judgements are 
disclosed within the relevant accounting 
policy in the notes to the financial 
statements. 

CHANGES TO CRITICAL ACCOUNTING 
ESTIMATES
The following critical accounting estimates 
are new as a result of the acquisition 
of Shoe Palace or, with reference to 
Footasylum, have been revised due to 
changes during the financial period ended 
30 January 2021 impacting the carrying 
value of the intangible assets:

DETERMINATION OF THE FAIR VALUE 
OF ASSETS AND LIABILITIES ON 
ACQUISITION
Included within critical accounting policies 
in the current year is the valuation of the 
intangible assets recognised as part of 
the acquisition of Shoe Palace (see Note 
11). The estimates used in the valuation 
of the intangible assets are considered to 
have a significant risk of causing a material 
misstatement, specifically; the estimation 
of future cash flows, the useful economic 
life of the asset, the selection of suitable 
royalty relief rates and the selection of a  
suitable discount rate. 

The key assumption used by management 
in the valuation of the fascia name was the 
royalty rate. The royalty rate assumption 
used in the valuation was estimated based 
on published comparable licence fees in the 
sports fashion market and a calculation of 
the expected return on assets of the Shoe 
Palace business. If the royalty rate used in 
the valuation was 1% higher or lower, this 
would lead to a change in the fascia name 
valuation of plus or minus £25.1 million. 
1% was determined to be a reasonable 
royalty rate sensitivity by comparing the 
royalty rate used to publicly disclosed 
licensing transactions related to the retail 
of sportswear and footwear.

FOOTASYLUM ACQUISITION 
The Competition and Markets Authority 
(‘CMA’) announced in its Final Report in 
May 2020 that it had decided to prohibit 
the merger with Footasylum and that, 
consequently, it required the Group to 
fully divest its investment. This decision 
was subsequently quashed on appeal 
in November 2020 by the Competition 
Appeal Tribunal (‘CAT’) who determined 
that the case should be passed back to the 
CMA for full reconsideration. Subsequently, 
the CMA asked both the CAT and the 
Court of Appeal for leave to appeal the 
CAT’s decision but, on each occasion, this 
was refused. Accordingly, the merger with 
Footasylum will now be re-examined by the 
CMA, a process expected to take several 
months.

The continuation of the temporary store 
closures into the new financial year 
together with the reduction in the support 
available for local authority rates have 
inevitably had a negative impact on the 
expectations for the performance of 
Footasylum in the year to 29 January 2022. 
Further, there is inevitably considerable 
uncertainty as to whether levels of footfall 
into the Footasylum stores, which attract 
an older demographic than JD, will recover 
to historic levels which could adversely 
impact the longer term viability of certain 
stores. As a consequence, the financial 
projections no longer support the carrying 
value of the fascia name and goodwill 
which arose on the acquisition in the 
year to 1 February 2020 with a charge of 
£55.6 million recognised in relation to the 
impairment of these assets.

CRITICAL ACCOUNTING ESTIMATES

IMPAIRMENT OF GOODWILL
Goodwill arising on acquisition is allocated 
to groups of cash-generating units that 
are expected to benefit from the synergies 
of the business combination from which 
goodwill arose. Goodwill is allocated to 

232

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

1. Basis of Preparation (continued)

groups of cash-generating units, being 
portfolios of stores or individual businesses. 
The cash-generating units used to monitor 
goodwill and test it for impairment are 
therefore the store portfolios and individual 
businesses rather than individual stores, 
as the cash flows of individual stores 
are not considered to be independent. 
The recoverable amounts of these cash-
generating units are determined based 
on value-in-use calculations. The use 
of this method requires the estimation 
of future cash flows expected to arise 
from the continuing operation of the 
cash-generating unit and the choice of a 
suitable discount rate in order to calculate 
the present value. See Note 12 for further 
disclosure on impairment of goodwill and 
review of the key assumptions used.      

IMPAIRMENT OF OTHER INTANGIBLE 
ASSETS WITH DEFINITE LIVES
The Group is required to assess whether 
there is an indication that other intangible 
assets with a definite useful economic 
life have suffered any impairment. The 
recoverable amount of brand names is 
based on an estimation of future sales 
and the choice of a suitable royalty 
and discount rate in order to calculate 
the present value, when this method is 
deemed the most appropriate. The use 
of this method requires the estimation of 
future cash flows expected to arise from 
the continuing operation of the asset until 
the licence expiry date and the choice 
of a suitable discount rate in order to 
calculate the present value. Impairment 
losses are recognised in the Consolidated 
Income Statement. Note 12 provides 
further disclosure on impairment of 
other intangible assets with definite lives, 
including review of the key assumptions 
used. 

PROVISIONS TO WRITE INVENTORIES 
DOWN TO NET REALISABLE VALUE
The Group makes provisions for 
obsolescence, mark downs and shrinkage 
based on historical experience, the quality 
of the current season buy, market trends 
and management estimates of future 
events. The provision requires estimates for 
shrinkage, the expected future selling price 
of items and identification of aged and 
obsolete items.

VALUATION OF ROLLING LEASES
In initially applying IFRS16 Leases, the 
Group has applied judgement to determine 
the lease term for certain lease contracts 
in which the Group is a lessee that either 
have no specified end date, or where the 
Group continues to occupy the property 
despite the contractual lease end date 
having passed. In determining the lease 
term, the Group takes into consideration 
its commercial strategy on a store by 
store basis and the future intentions of the 
Group regarding the duration of continuing 
occupation of the property. For lease 
contracts falling into these parameters, 
the associated lease liability is calculated 
at the present value of the minimum lease 
payments over the estimated lease term, 
discounted at the Group’s incremental cost 
of borrowing. A corresponding right of use 
asset is also recognised.

IBERIAN SPORTS RETAIL GROUP PUT 
OPTION
The Group holds Put Options over part 
of the remaining Non-Controlling Interest 
in Iberian Sport Retail Group and these 
options are required to be fair valued at 
each accounting period date. A valuation 
has been performed by management 
using an EBITDA multiple, a suitable 
discount rate and approved forecasts. The 
valuation is considerably higher than the 
previous year which is primarily due to an 
improved forecast trading performance. 
Sensitivity was performed over the key 
variable inputs to the valuation of the 

1. Basis of Preparation (continued)

put options, being the discount rate and 
the approved forecasts. A discount rate 
increase of 1% would result in a reduction 
in the put option liability of £0.9 million 
and an increase of 1% to the forecasted 
EBITDA % would result in an increase in the 
put option liability of £0.6 million. 1% was 
determined to be a reasonable variance 
to demonstrate the sensitivity of the put 
option valuation to the key inputs used.

OTHER ACCOUNTING ESTIMATES

GENESIS TOPCO PUT-OPTIONS
Following the acquisition of Shoe Palace, 
the Group now holds Put Options over 
20% of the Non-Controlling Interest in the 
Genesis Topco sub-group. A valuation has 
been performed using an EBITDA multiple, 
a suitable discount rate and approved 
forecasts and the initial liability has been 
recognised with the corresponding entry 
to Other Equity in accordance with the 
present access method of accounting. 
These options are required to be fair valued 
at each accounting period date. Given 
the proximity of the transaction to the 
reporting date, the estimation uncertainty 
as at the current reporting date is limited, 
however in future periods this estimation 
uncertainty will be significant. Sensitivity 
was performed over the key variable 
inputs to the valuation of the put options, 
being the discount rate and the approved 
forecasts. A discount rate increase of 
1% would result in a reduction in the put 
option liability of £13.9 million and an 
increase of 1% to the forecasted EBITDA % 
would result in an increase in the put option 
liability of £14.7 million. 1% was determined 
to be a reasonable variance to demonstrate 
the sensitivity of the put option valuation 
to the key inputs used.

REVENUE RECOGNITION
Revenue is measured at the fair value of the 
consideration received or receivable and 
represents amounts receivable for goods 
and services provided in the normal course 
of business, net of price discounts and 
sales related taxes.

GOODS SOLD THROUGH RETAIL STORES 
AND TRADING WEBSITES
In the case of goods sold through the 
retail stores and trading websites, revenue 
is recognised when goods are sold and 
the title has passed, less provision for 
returns. Accumulated experience is used 
to estimate and provide for such returns 
at the time of the sale and this provision 
is included within accruals. Retail sales are 
usually in cash, by debit card or by credit 
card. 

•  For online sales and click and collect 

orders, where the customer pays online 
but collects in store, title is deemed 
to have passed when the goods are 
dispatched from the warehouse.

•  For reserve and collect, where the 

customer reserves online but pays at the 
point of collection from the store, the 
title is deemed to have passed when the 
goods are collected by the customer.

WHOLESALE REVENUE
Wholesale revenue is recognised when 
goods are dispatched and the title and 
control over a product have passed to the 
customer. In some instances, goods are 
sold with a right of return. Where wholesale 
goods are sold with a right of return, a 
provision is made to estimate the expected 
level of returns based on accumulated 
experience and historical rates. The 
provision for returns is included within 
accruals. Wholesale sales are either settled 
by cash received in advance of the goods 
being dispatched or made on agreed credit 
terms.

234

235

 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

1. Basis of Preparation (continued)

2. Segmental Analysis

2. Segmental Analysis (continued)

GYM MEMBERSHIP REVENUE
Revenue from the sale of fitness club 
memberships is recognised in the period 
the membership relates to. JD Gyms 
offers gym membership with no contract 
therefore income related to joining fees are 
recognised immediately on the basis that 
the related service has been performed. For 
new club openings, memberships are sold 
and joining fees are collected in the period 
before the new club is opened. Membership 
income received in advance of the club 
opening is deferred until the club is open 
and then recognised on an accruals basis 
over the related membership period. 

DISCOUNT CARD REVENUE
Income from the sale of annual discount 
cards is accounted for on a systematic 
basis over the 12 month life of the card 
which best matches the profile of the 
spend on these cards.

GIFT CARDS
The initial sale of a gift card is treated as 
an exchange of tender with the revenue 
recognised when the cards are redeemed 
by the customer. Revenue from gift card 
breakage is recognised when the likelihood 
of the customer utilising the gift card 
becomes remote. 

OTHER ACCOUNTING POLICIES

FURLOUGH RECEIPTS
Furlough income is recognised in the 
Consolidated Financial Statements when it 
can be reliably measured which the Group 
considers to be on receipt. In accordance 
with IAS 20 Government Grants the 
furlough income of £86.1 million has been 
shown as a deduction from employed staff 
costs in the period ended 30 January 2021. 

IFRS 8 ‘Operating Segments’ requires the 
Group’s segments to be identified on the 
basis of internal reports about components 
of the Group that are regularly reviewed 
by the Chief Operating Decision Maker to 
allocate resources to the segments and 
to assess their performance. The Chief 
Operating Decision Maker is considered to 
be the Executive Chairman of JD Sports 
Fashion Plc.

Information reported to the Chief 
Operating Decision Maker is focused on the 
nature of the businesses within the Group. 
The Group’s operating and reportable 
segments under IFRS 8 are therefore 
Sports Fashion and Outdoor.

The Chief Operating Decision Maker 
receives and reviews segmental operating 
profit. Certain central administrative costs 
including Group Directors’ salaries are 
included within the Group’s core Sports 
Fashion result. This is consistent with the 
results as reported to the Chief Operating 
Decision Maker.

IFRS 8 requires disclosure of information 
regarding revenue from major products 
and customers. The majority of the 
Group’s revenue is derived from the retail 
of a wide range of apparel, footwear and 
accessories to the general public. As such, 
the disclosure of revenues from major 
customers is not appropriate. Disclosure 
of revenue from major product groups is 
not provided at this time due to the cost 
involved to develop a reliable product 
split on a same category basis across all 
companies in the Group.

Intersegment transactions are undertaken 
in the ordinary course of business on arm’s 
length terms. 

The Board consider that certain items are cross divisional in nature and cannot be allocated 
between the segments on a meaningful basis. Net funding costs and taxation are treated 
as unallocated reflecting the nature of the Group’s syndicated borrowing facilities and its 
tax group. A deferred tax asset of £40.6 million and a deferred tax liability of £55.0 million 
(2020: net liability of £12.5 million) and an income tax liability of £29.5 million (2020: £34.3 
million) are included within the unallocated segment. 

Each segment is shown net of intercompany transactions and balances within that 
segment. The eliminations remove intercompany transactions and balances between 
different segments which primarily relate to the net down of long term loans and short 
term working capital funding provided by JD Sports Fashion Plc (within Sports Fashion) to 
other companies in the Group, and intercompany trading between companies in different 
segments.

BUSINESS SEGMENTS
Information regarding the Group’s reportable operating segments for the 52 weeks to 30 
January 2021 is shown below:

Incomestatement

Grossrevenue
Intersegmentrevenue

Revenue

Grossprofit%

Operatingprofit/ 
(loss)beforeexceptionalitems
Exceptionalitems

Operatingprofit/(loss)
Financialincome
Financialexpenses

Profit / (loss) before tax 
Incometaxexpense

Profit for the period 

Sports Fashion 

Outdoor 

Unallocated 

£m

5,808.2
(0.2)

5,808.0

48.4%

484.7
(76.9)

407.8
–
(51.2)

356.6


£m

359.1
0.2

359.3

42.2%

(2.4)
(20.4)

(22.8)
–
(3.7)

(26.5)


£m

–  
–

–

–

–
–

–
1.5
(7.6)

(6.1) 


Sports Fashion 

Outdoor 

Unallocated 

Eliminations 

Total

£m

6,167.3 
–

6,167.3

48.0%

482.3
(97.3)

385.0
1.5 
(62.5)

324.0 
(94.8) 

229.2 

Total

£m

Totalassetsandliabilities

Totalassets
Totalliabilities

£m

£m

4,940.2
(3,420.3)

293.2
(272.8)

£m

40.6
(84.5)

£m

(112.1)
112.1

5,161.9
(3,665.5)

Total segment net assets / (liabilities) 

1,519.9  

20.4  

(43.9) 

– 

1,496.4

236

237

 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

2. Segmental Analysis (continued)

2. Segmental Analysis (continued)

  Sports Fashion 

Outdoor 

Othersegmentinformation

Capital expenditure:
Softwaredevelopment
Property,plantandequipment
Rightofuseassets
Non-currentotherassets








Depreciation, amortisation and impairments:
Depreciationandamortisationofnon-currentassets
Depreciationandamortisationofrightofuseassets
Impairmentofintangibleassets(exceptionalitems)
Impairmentofnon-currentassets(exceptionalitems)
Impairmentofnon-currentassets(non-exceptionalitems)
Impairmentofrightofuseassets(non-exceptionalitems)






£m

£m

19.1
102.1
168.3
7.7

161.8
301.5
56.2
–
4.9
2.4

–
3.1
46.6
–

16.0
19.9
33.3
4.9
0.4
1.0

Total

£m

19.1 
105.2 
214.9 
7.7 

177.8 
321.4 
89.5 
4.9 
5.3 
3.4 

The comparative segmental results for the 52 weeks to 1 February 2020 are shown below:

Incomestatement

Revenue

Grossprofit%

Operatingprofitbeforeexceptionalitems
Exceptionalitems

Operatingprofit/(loss)
Financialincome
Financialexpenses

Profit / (loss) before tax 
Incometaxexpense

Profit for the period 

Sports Fashion 

Outdoor 

Unallocated 

£m

£m

£m

5,696.8

414.0

47.4%

41.9%

533.2
(40.6)

492.6
–
(64.7)

427.9  


(16.3)
(49.7)

(66.0)
–
(7.2)

(73.2) 


–

–

–
–

–
1.7
(7.9)

(6.2) 


Sports Fashion 

Outdoor 

Unallocated 

Eliminations 

Total

£m

6,110.8 

47.0%

516.9 
(90.3)

426.6 
1.7 
(79.8)

348.5 
(97.8)

250.7 

Total

£m

Totalassetsandliabilities

Totalassets
Totalliabilities

£m

£m

4,047.7
(2,723.5)

411.7
(393.9)

£m

–
(52.8)

£m

(113.5) 4,345.9
113.5 (3,056.7)

GEOGRAPHICAL INFORMATION
The Group’s operations are located in the UK, Australia, Austria, Belgium, Canada, Denmark, 
Dubai, Finland, France, Germany, Hong Kong, India, Italy, Malaysia, the Netherlands, New 
Zealand, Portugal, Republic of Ireland, Singapore, South Korea, Spain and the Canary 
Islands, Sweden, Thailand and the United States of America.

The following table provides analysis of the Group’s revenue by geographical market, 
irrespective of the origin of the goods / services:

Revenue

UK 
Europe 
US 
Restofworld

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

2,527.0 
1,579.4 
1,780.5 
280.4 

6,167.3 

£m

2,599.2
1,619.2
1,611.0
281.4

6,110.8

The revenue from any individual country, with the exception of the UK & US, is not more 
than 10% of the Group’s total revenue.

The following is an analysis of the carrying amount of segmental non-current assets by 
the geographical area in which the assets are located. Taxation is treated as unallocated 
reflecting the nature of the Group’s tax group.

Non-currentassets

UK 
Europe 
US 
Restofworld
Unallocated 

2021 

£m

1,011.0 
1,003.4 
1,078.6 
109.0 
40.6  

3,242.6 

2020

£m

1,296.2
979.2
497.4
111.5
–

2,884.3

Total segment net assets / (liabilities) 

1,324.2  

17.8  

(52.8) 

– 

1,289.2 

  Sports Fashion 

Outdoor 

Othersegmentinformation

Capital expenditure:
Softwaredevelopment
Property,plantandequipment
Rightofuseassets
Non-currentotherassets















Depreciation, amortisation and impairments:  
Depreciationandamortisationofnon-currentassets
Depreciationandamortisationofrightofuseassets
Impairmentofintangibleassets(exceptionalItems)
Impairmentofnon-currentassets(non-exceptionalItems)
Impairmentofrightofuseassets









£m

£m

23.2
138.4
408.5
6.8

132.3
274.9
0.6
5.0
7.0

–
8.8
9.6
–

14.4
28.4
42.5
–
0.8

Total

£m

23.2 
147.2 
418.1 
6.8 

146.7 
303.3 
43.1 
5.0 
7.8 

238

239

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

3. Profit Before Tax

4. Exceptional Items

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020



Profit before tax is stated after charging: 
Auditor’sremuneration:

Auditofthesefinancialstatements(KPMGLLP)
AmountsreceivablebytheCompany’sauditor(KPMGLLP) 
anditsassociatesinrespectof:

AuditoffinancialstatementsofsubsidiariesoftheCompany
Interimreview

Depreciationandamortisationofnon-currentassets:
Depreciationofproperty,plantandequipment
Amortisationofintangibleassets
Impairmentsofnon-currentassets:

Property,plantandequipment(exceptional)
Property,plantandequipment(non-exceptional)
Goodwill&fascianames(exceptional)
Otherintangiblesassets(non-exceptional)

Lossondisposalofnon-currentassets
Rentalspayableundernon-cancellableoperatingleasesfor:

Landandbuildings–non-contingentrentalspayable
Landandbuildings–contingentrentalspayable
Other–plantandequipment

Movementinthefairvalueofforwardcontracts

Profit before tax is stated after crediting: 
Salescommissionreceived
Sundryincome
Movementinthefairvalueofforwardcontracts
Foreignexchangegainrecognised

£m


0.4

1.5
0.1

458.2 
41.0 

4.9  
8.6 
89.5 
0.1 
1.2 

37.9 
3.4 
0.5 
31.5  

15.2 
13.1 
–
18.5 

£m

0.2

1.5
0.1

409.2
40.8

–
12.2
43.1
0.7
6.3

36.2
21.4
1.3
–

5.7
5.2
1.7
2.1

In addition, fees of £0.1 million (2020: £0.1 
million) were incurred and paid to KPMG 
LLP by Pentland Group Limited in relation 
to the non-coterminous audit of the 
Group for the purpose of inclusion in their 
consolidated financial statements. 

Non-current other assets comprise key 
money and store deposits associated with 
the acquisition of leasehold interests (see 
Note 15).

Since transition to IFRS 16 on 2 February 
2019, only lease rentals in relation to 
contingent rents, low value assets or short 
term leases have been charged to the 
Income Statement. The contingent rents 
shown above relate to turnover rents which 
are impacted by changes in sales at certain 
stores where the lease includes an element 
of turnover rent. The non-contingent 
rentals payable relate to rents payable for 
low value assets or short term leases.

Items that are, in aggregate, material in size and / or in nature, are included within 
operating profit and disclosed separately as exceptional items in the Consolidated Income 
Statement. Exceptional items are disclosed separately as they are considered unusual in 
nature and not reflective of the underlying trading and profitability of the Group.

The separate reporting of exceptional items, which are presented as exceptional within the 
relevant category in the Consolidated Income Statement, helps provide an indication of the 
Group’s underlying business performance. The principal items which may be included as 
exceptional items are:

•  Profit / (loss) on the disposal of non-current assets

•  Impairment of right of use assets 

•  Impairment of property, plant and equipment

•  Impairment of non-current other assets

•  Impairment of goodwill, brand names and fascia names

•  Impairment of investment property

•  Profit / (loss) on disposal of subsidiary undertakings

•  Negative goodwill 

•  Business restructuring and business closure related costs

•  (Gains) / losses arising on changes in ownership interest where control has been obtained

•  Fair value adjustments to put option liabilities



Impairmentofgoodwillandfascianames1 
Movementinfairvalueofputandcalloptions2 
RestructuringofGoOutdoors3 
IntegrationofOutdoorsystemsandwarehousing4 
IntegrationofSportZoneintoSprinterinfrastructure5 

Administrativeexpenses–exceptional

52 weeks to 
  30 January 2021 

52 weeks to
1 February 2020





£m

56.2 
20.7 
20.4  
–
–

97.3 

£m

43.1
31.4
–
7.2
8.6

90.3

(1) The impairment in the current period primarily relates to the impairment of goodwill and fascia name arising in prior years on the acquisition 
of Footasylum (£55.6m). The impairment in the prior period relates to the impairment of the goodwill arising in prior years on the acquisition of 
Go Outdoors Topco Limited and Choice Limited (see Note 12).
(2) Movement in the fair value of the liabilities in respect of the put and call options (see Note 21).
(3) The net impact consequent to the restructuring of Go Outdoors in the period including a charge of £33.3 million in relation to the impairment 
of intangible assets, a charge of £4.9 million in relation to the impairment of leasehold improvements and a credit of £17.8 million in relation to 
the extinguishment of lease commitments.
(4) The costs arising in the prior period relates to the integration and consolidation of the principal IT systems, warehousing and other 
infrastructure in Go Outdoors.
(5) The prior period costs associated with transferring the stocks and other operations of Sport Zone into the Sprinter infrastructure.

Items (1) and (2) are exceptional items as they are considered unusual in nature and not reflective of the underlying trading and profitability of 
the Group. Items (3), (4) and (5) are presented as an exceptional item as these costs relate to one off projects.

240

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5. Remuneration of Directors

7. Financial Income

The remuneration of the Executive Directors includes provision for future LTIP payments 
of £0.3m (2020: £0.2m). Further information on Directors’ emoluments is shown in the 
Directors’ Remuneration Report on page 179.

In the opinion of the Board, the key management as defined under revised IAS 24 ‘Related 
Party Disclosures’ are the seven Executive and Non-Executive Directors (2020: seven). 
During the year there was one (2020: one) Director within the defined contribution 
pension scheme. Full disclosure of the Directors’ remuneration is given in the Directors’ 
Remuneration Report on page 179.



Directors’ emoluments: 
AsNon-ExecutiveDirectors
AsExecutiveDirectors
Pensioncontributions

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

0.2
5.9
– 

6.1

£m

0.2
6.4
– 

6.6

6. Staff Numbers and Costs

The average number of persons employed by the Group (including Directors) during the 
period, analysed by category, was as follows:

Salesanddistribution
Administration

Fulltimeequivalents

The aggregate payroll costs of these persons were as follows:



Wagesandsalaries
Socialsecuritycosts
Pension costs 
Otheremployedstaffcosts

2021 

2020

52,234

 2,151 

 54,385 

 37,297

51,475
2,002

53,477

34,885

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

682.8 
79.8 
14.7 
8.6 

785.9 

£m

759.4
87.0
13.1
14.3

873.8

242

Financial income comprises interest receivable on funds invested. Financial income is 
recognised in the Consolidated Income Statement on an effective interest method.



Bankinterest

8. Financial Expenses

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

1.5

£m

1.7

Financial expenses comprise interest payable on interest-bearing loans and borrowings. 
Financial expenses are recognised in the Consolidated Income Statement on an effective 
interest method.



Onbankloansandoverdrafts
Amortisationoffacilityfees
Leaseinterest(Note14)
Other interest 

Financialexpenses

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

5.7
1.5
54.9
0.4

62.5

£m

6.6
1.0
71.9
0.3

79.8

9. Income Tax Expense

Tax on the profit or loss for the year comprises current and deferred tax.

CURRENT INCOME TAX
Current income tax expense is calculated using the tax rates which have been enacted or 
substantively enacted by the reporting date, adjusted for any tax paid in respect of prior 
years.

DEFERRED TAX
Deferred tax is recognised in respect of temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes and the amounts used for 
taxation purposes. The following temporary differences are not provided for:

•  Goodwill not deductible for tax purposes 

•  The initial recognition of assets or liabilities that affect neither accounting nor taxable 

profit

•  Differences relating to investments in subsidiaries to the extent that they will probably not 

reverse in the foreseeable future

The amount of deferred tax provided is based on the expected realisation or settlement of 
the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted 
by the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable 
profits will be available against which the asset can be utilised. Deferred tax assets are 
reduced to the extent that it is no longer probable that the related tax benefit will be realised.

243

 
 
 
 
 
 
 
 
 
 
 
 
 
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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

9. Income Tax Expense (continued)

10. Earnings Per Ordinary Share (continued)

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

£m

Adjustedbasicanddilutedearningsperordinaryshare

Unadjustedbasicanddilutedearningsperordinaryshare



Current tax
UKcorporationtaxat19.0%(2020:19.0%)
Adjustmentrelatingtopriorperiods

Totalcurrenttaxcharge

Deferred tax
Deferredtax(originationandreversaloftemporarydifferences)
Adjustmentrelatingtopriorperiods

Totaldeferredtaxcredit

Incometaxexpense

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

£m

129.8 
(3.6)

126.2 

(28.0)
(3.4)

(31.4)

94.8 

106.7
(2.6)

104.1

(4.7)
(1.6)

(6.3)

97.8



Profitbeforetaxmultipliedbythestandardrateof 
corporationtax19.0%(2020:19.0%)
Effectsof:

Expensesnotdeductible
Depreciationandimpairmentofnon-qualifyingnon-currentassets
(includingbrandnamesarisingonconsolidation)
Nontaxableincome
Effectoftaxratesinforeignjurisdictions
Researchanddevelopmenttaxcreditsandotherallowances
Recognitionofpreviouslyunrecognisedtaxlosses
Reductionintaxrate
Changeinunrecognisedtemporarydifferences
Overprovidedinpriorperiods
Othertaxesdue

Incometaxexpense

61.6 

10.9 

8.6 
(0.5)
6.8 
(0.3)
–
0.5 
5.6  
(7.0) 
8.6 

94.8 

66.2

12.8

10.9
(1.1)
6.3
(0.3)
(0.2)
(1.2)
4.3
(4.2)
4.3

97.8

10. Earnings Per Ordinary Share

BASIC AND DILUTED EARNINGS PER ORDINARY SHARE
The calculation of basic and diluted earnings per ordinary share at 30 January 2021 is based 
on the profit for the period attributable to equity holders of the parent of £224.3 million 
(2020: £246.1 million) and a weighted average number of ordinary shares outstanding 
during the 52 week period ended 30 January 2021 of 973,233,160 (2020: 973,233,160).



52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

Number

Number

Issuedordinarysharesatbeginningandendofperiod

973,233,160

973,233,160

ADJUSTED BASIC AND DILUTED EARNINGS PER ORDINARY SHARE
Adjusted basic and diluted earnings per ordinary share have been based on the profit 
for the period attributable to equity holders of the parent for each financial period but 
excluding the post-tax effect of certain exceptional items. The Directors consider that this 
gives a more useful measure of the underlying performance of the Group.



Profitfortheperiodattributabletoequityholders 
oftheparent
Exceptionalitemsexcludinglossondisposalof 
non-currentassets
Taxrelatingtoexceptionalitems

Profitfortheperiodattributabletoequityholders 
oftheparentexcludingexceptionalitems

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

Note

£m

£m



4








224.3 

246.1

97.3 
(8.3)

313.3 

32.19p

23.05p

90.3
(3.0)

333.4

34.26p

25.29p

11. Acquisitions

BUSINESS COMBINATIONS
The Group accounts for business combinations using the acquisition method when control 
is transferred to the Group. The Group controls an entity when it is exposed to, or has rights 
to, variable returns from its involvement with the entity and has the ability to affect the 
returns through its power over the entity.

Costs related to the acquisition, other than those associated with the issue of debt or 
equity securities, that the Group incurs in connection with a business combination are 
expensed as incurred. 

The consideration transferred in the acquisition is generally measured at fair value, as 
are the identifiable net assets acquired. Any goodwill that arises is tested annually for 
impairment. The consideration transferred does not include amounts related to the 
settlement of pre-existing relationships. Such amounts are generally recognised in the 
Consolidated Income Statement.

Any contingent consideration is measured at fair value at the date of acquisition. If 
an obligation to pay contingent consideration that meets the definition of a financial 
instrument is classified as equity, then it is not remeasured, and the settlement is accounted 
for within equity. Otherwise, subsequent changes in the fair value of the contingent 
consideration are recognised in the Consolidated Income Statement.

The valuation techniques used for measuring the fair value of material assets acquired are 
as follows:

•  Assembled workforce - In accordance with IAS 38, the assembled workforce should 

not be recognised as a separate intangible asset but is subsumed within goodwill. The 
assembled workforce is valued using the cost savings method which estimates the costs 
saved by the acquirer from purchasing the asset versus building or developing the asset 
internally. 

244

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11. Acquisitions (continued)

•  Intangible assets (computer software) - 

The cost approach is used which reflects 
the amount that would be required to 
currently replace the service capacity 
of an asset (often referred to as current 
replacement cost). 

•  Intangible assets (fascia names and brand 
names) – The relief from royalty method 
considers the discounted estimated 
royalty payments that are expected to 
be avoided as a result of the intangible 
assets being owned. 

•  Inventories - The fair value is determined 
based on the estimated selling price in 
the ordinary course of business less the 
estimated costs of completion and sale, 
and a reasonable profit margin based on 
the effort required to sell the inventories.

•  Leases - a right of use asset and lease 
liability are recognised, measured as if 
the acquired lease were a new lease at 
the date of acquisition. The fair value 
of the acquired leases is estimated 
by comparing the annual rent to a 
normalised rent level based on a market-
oriented occupancy rate. 

•  The difference is calculated over the 
remaining lease term and discounted 
at the estimated pre-tax discount rate, 
adjusting the value of the right of use 
asset recognised under IFRS16 Leases. 
The lease liability recognised is measured 
at the present value of the remaining 
lease payments, using a discount rate 
determined in accordance with IFRS 16 at 
the date of acquisition. 

•  Owned property - The cost approach 

considers the cost to replace the existing 
improvements, less accrued depreciation, 
plus the fair value of the land. The value 
of the properties is derived by adding 

the estimated value of the land to the 
cost of constructing a reproduction 
or replacement for the improvements 
and then subtracting the amount of 
depreciation.

•  Property, plant and equipment – The 
depreciated replacement cost new 
valuation approach is utilised reflecting 
adjustments for physical deterioration 
as well as functional and economic 
obsolescence.

CURRENT PERIOD ACQUISITIONS

Onepointfive Ventures Limited trading as 
Livestock (‘Livestock’)
On 10 February 2020, the Group acquired 
100% of the issued share capital of 
Onepointfive Ventures Limited DBA 
Livestock (‘Livestock’) through a newly 
established Canadian holding company 
(JDSF Holdings (Canada) Inc.) (‘Holdco’). 
Based in Vancouver, this business and its 
management will provide the platform to 
develop JD Group fascias in Canada.

Consideration was comprised of £7.0 
million in cash, of which £0.6m is deferred, 
plus 20% of the equity in Holdco. The fair 
value of the 20% equity in Holdco was  
£1.8 million. 

Included within the fair value of the net 
identifiable assets on acquisition is an 
intangible asset of £1.2 million, representing 
the ‘Livestock’ fascia name. The Board 
believes that the excess of consideration 
paid over net assets on acquisition of £8.4 
million is best considered as goodwill on 
acquisition representing future operating 
synergies. The goodwill calculation is 
summarised on the next page:

11. Acquisitions (continued)



Acquiree’snetassetsatacquisitiondate:
Intangibleassets
Property,plantandequipment
Rightofuseassets
Inventories
Cashandcashequivalents
Tradeandotherreceivables
Tradeandotherpayables
Deferredtaxliablity
Leaseliabilities
Corporationtax

Net identifiable (liabilities) / assets 

Goodwillonacquisition

Consideration–satisfiedincash
Consideration–fairvalueofsharesissued
Consideration–deferred

Total consideration 

Book value 

Measurement 

Fair
value as at 10
adjustments  February 2020

£m

£m

£m

–
0.5
0.5
0.5
(0.8)
0.1
(0.5)
–
(0.5)
(0.3)

(0.5)








1.2
–
–
–
–
–
–
(0.3)
–
–

0.9 









1.2
0.5 
0.5 
0.5 
(0.8)
0.1 
(0.5)
(0.3)
(0.5)
(0.3)

0.4 

8.4 

6.4 
1.8 
0.6 

8.8 

Included in the 52 week period ended 30 January 2021 is revenue of £10.1 million and a 
profit before tax of £1.4 million in respect of Livestock.

X4L Gyms Limited 
On 22 July 2020, X4L Gyms Limited, a 
100% owned subsidiary of JD Gyms Limited 
acquired certain assets of Wright Leisure 
Limited t/a Xercise4less following the 
Group being placed into administration on 
the same date. 

Xercise4less is a UK-based value-gym chain 
with 50 operational clubs at the date of 
administration. The company offers high-
quality, low-cost contract and non-contract 
memberships to its members from large 
operational facilities nationwide.

The Board believes that Xercise4Less 
further strengthens the Group’s presence 
in the growing UK fitness market with the 

acquisition providing immediate reach 
to a wider membership base as well as 
facilitating the Group’s presence as a key 
player in the market. Xercise4less is a 
well-established business with a wealth of 
knowledge in the UK fitness market which 
the board believes will be complementary 
to JD Gyms. The Board also believes that 
there will be significant operational and 
strategic benefits from a combination of 
the two businesses. 

The Board believes the excess of cash 
consideration paid over the net identifiable 
assets on acquisition of £14.2 million is 
best considered as goodwill representing 
future operating synergies. The goodwill 
calculation is summarised on the next page:

246

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11. Acquisitions (continued)

11. Acquisitions (continued)



Acquiree’snetassetsatacquisitiondate:
Intangibleassets
Property,plantandequipment
Tradeandotherreceivables
Tradeandotherpayables
Deferredtaxliability

Netidentifiableassets

Goodwillonacquisition

Consideration paid – satisfied in cash 

Book value 

Measurement 
adjustments 

£m


16.3
7.8
0.1
–
–

£m


(16.1)
4.4
(0.1)
(1.5)
(0.9)

24.2

(14.2)





Fair value at
22 July
2020

£m

0.2 
12.2 
–
(1.5)
(0.9)

10.0 

14.2 

24.2 

Included in the 52 week period ended 30 January 2021 is revenue of £8.1 million and a loss 
before tax of £3.3 million in respect of X4L Gyms Limited.

SHOE PALACE CORPORATION AND NICE 
KICKS LLC 
On 14 December 2020, JD Sports Fashion 
Plc’s wholly owned intermediate holding 
company in the United States, Genesis 
Holdings, acquired 100% of the issued 
shares in both the Shoe Palace Corporation 
and the members’ interests in Nice Kicks 
LLC (together ‘Shoe Palace’).

Shoe Palace has an established retail 
presence in California, Texas, Nevada, 
Arizona, Florida, Colorado, New Mexico and 
Hawaii with 163 stores trading under the 
Shoe Palace fascia and four stores trading as 
Nice Kicks. 

Total consideration for the acquisition was 
$672.9 million, comprising $316.7 million of 
cash consideration (of which $100 million 
has been deferred and will be paid on 
various dates through 2021) and $356.2 
million, being the initial fair value of the 
equity in the enlarged group in the United 
States calculated using an EBITDA multiple 
and approved forecasts. Additionally, several 
put and call options, to enable future exit 
opportunities for the minority interest have 
also been agreed, which commence after 
the end of the financial year to 1 February 
2025. A valuation of these put options has 

been performed using an EBITDA multiple, 
a suitable discount rate and approved 
forecasts and the initial liability of £261.6 
million has been recognised with the 
corresponding entry to Other Equity in 
accordance with the present access method 
of accounting. These options are required 
to be fair valued at each accounting period 
date.

Included within the provisional fair value 
of the net identifiable assets on acquisition 
is an intangible asset of £105.6 million, 
representing the ‘Shoe Palace’ fascia 
name and an intangible asset of £1.2 
million, representing the ‘Nice Kicks’ fascia 
name. The Board believes that the excess 
of consideration paid over net assets 
on acquisition of £408.2 million is best 
considered as goodwill on acquisition 
representing future operating synergies. 
Due to the proximity of the date of the 
acquisition and the financial period end, 
it has not been possible to present a final 
goodwill calculation or the final fair values 
of the assets and liabilities acquired. 
The provisional goodwill calculation is 
summarised on the next page:



Acquiree’snetassetsatacquisitiondate:
Intangibleassets
Property,plantandequipment
Rightofuseassets
Othernon-currentassets
Inventories
Cashandcashequivalents
Bankloansandoverdrafts
Tradeandotherreceivables
Tradeandotherpayables–current
Tradeandotherpayables–non-current
Deferredtaxliability
Leaseliabilities

Netidentifiableassets

Goodwillonacquisition

Consideration–satisfiedincash
Consideration–fairvalueofsharesissued
Consideration–deferred

Total consideration 

Book value 

Measurement 
adjustments 

 Provisional fair value
 at 14 December
2020

£m


0.2
22.7
139.8
0.6
49.7
3.1
(1.7)
10.6
(64.2)
(9.5)
–
(139.8)

11.5







£m


106.8
2.9
–
–
5.0
–
–
–
6.4
9.5
(32.7)

–

97.9








£m

107.0  
25.6  
139.8  
0.6  
54.7  
3.1  
(1.7) 
10.6  
(57.8) 

–
(32.7)
(139.8)

109.4  

408.2  

170.4  
274.1  
73.1  

517.6  

Included in the 52 week period ended 30 January 2021 is revenue of £56.1 million and a 
profit before tax of £13.9 million in respect of Shoe Palace.

A NUMBER OF NAMES LIMITED 
On 23 December 2020, the Group acquired 
100% of the issued share capital of A 
Number of Names Limited (‘ANON’). ANON 
is primarily a wholesale business with the 
licence to the Billionaire Boys Club (‘BBC’) 
brand in the UK, Europe, Middle East, 
Africa, Russia, Ukraine, Australia, Canada 
and certain other territories. 

Due to the proximity of the date of the 
acquisition and the financial period end, 
it has not been possible to finalise the 
goodwill calculation or the fair values of 
the assets and liabilities acquired. The 
total provisional fair value of consideration 
recognised at 23 December 2020 was £4.8 
million comprising £3.3 million of cash 
consideration and £1.5 million of deferred 
consideration that is contingent on ANON 
meeting certain performance criteria. £1.5 

million was deemed to be the provisional 
fair value of the deferred consideration 
based on management’s judgement and 
best estimates as at 23 December 2020.

The Board believes the provisional excess 
of consideration over the net assets 
acquired of £1.9 million is best considered 
as goodwill on acquisition representing 
future operating synergies. 

Included in the 52 week period ended 30 
January 2021 is revenue of £0.2 million and 
a break even result before tax in respect of 
A Number of Names Limited.

OTHER ACQUISITIONS
During the period, the Group made several 
small acquisitions. These transactions were 
not material.

248

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

11. Acquisitions (continued)

FULL YEAR IMPACT OF ACQUISITIONS
Had the acquisitions of the entities listed 
above been effected at 2 February 2020, 
the revenue and profit before tax of 
the Group for the 52 week period to 30 
January 2021 would have been £6.5 billion 
and £334.9 million respectively.

ACQUISITION COSTS
Acquisition related costs amounting to 
£4.0 million have been excluded from 
the consideration transferred and have 
been recognised as an expense in the 
year, within administrative expenses in the 
Consolidated Income Statement.

PRIOR PERIOD ACQUISITIONS

FOOTASYLUM PLC (‘FOOTASYLUM’)
On 18 February 2019, JD Sports Fashion Plc 
acquired 19,579,964 Footasylum Plc shares 
at prices between 50 pence and 75 pence 
per share, representing 18.7% of the issued 
ordinary share capital. 

On 18 March 2019, in conjunction with 
the board of Footasylum Plc, JD Sports 
Fashion Plc announced the terms of an 
offer to be made for the remaining 81.3% 
of the ordinary share capital of Footasylum 
at a price of 82.5 pence per ordinary share. 
This offer was declared unconditional in all 
respects on 12 April 2019 with acceptances 
received for a total of 78,176,481 shares 
representing a further 74.8% of the issued 
ordinary share capital. On 26 April 2019, the 
first bulk transfer was made to acquire an 
additional 80.5 million shares (in addition 
to the 19.5 million already owned). The 
formal process to acquire the remaining 
Footasylum shares (incl. the dissenting 
shareholders) was completed on 4 June 
2019. Footasylum was delisted on 16 May 

2019 and converted from an unlisted Plc to 
a private company on 19 September 2019.

Footasylum is a UK-based fashion retailer 
founded in 2005 focusing on the footwear 
and apparel market. The company operates 
a multichannel model which combined a 
store estate of 69 stores on acquisition in 
a variety of high street, mall and retail park 
locations in cities and towns throughout 
Great Britain, complemented by an 
online platform and a wholesale arm for 
distributing its own brand ranges via a 
network of partners. 

The Board believes that Footasylum is a 
well-established business with a strong 
reputation for lifestyle fashion and, with 
its offering targeted at a slightly older 
consumer to JD’s existing offering, it is 
complementary to JD. The Board also 
believes that there will be significant 
operational and strategic benefits from a 
combination of the two businesses.

Included within the fair value of the 
net identifiable assets on acquisition 
was an intangible asset of £34.3 million 
representing the Footasylum fascia name 
and an intangible asset of £3.0 million 
for Footasylum exclusive brands. No 
measurement adjustments have been made 
to the fair value during the 52 week period 
ended 30 January 2021 and the period in 
which measurement adjustments could be 
made has now closed on this acquisition. 
The Board believed the excess of cash 
consideration paid over the net identifiable 
assets on acquisition of £27.3 million was 
best considered as goodwill representing 
future operating synergies. The carrying 
value of the goodwill and fascia name has 
been impaired in full in the financial year 
ended 30 January 2021. See Note 1 and 
Note 12 for further details.

11. Acquisitions (continued)



Acquiree’snetassetsatacquisitiondate:
Intangibleassets
Property,plantandequipment
Rightofuseassets
Inventories
Cashandcashequivalents
Tradeandotherreceivables
Deferredtaxasset/(liability)
Tradeandotherpayables–current
Tradeandotherpayables–non-current
Leaseliabilities
Interestbearingloansandborrowings

Netidentifiableassets

Goodwillonacquisition

Consideration paid – satisfied in cash 

Given that this transaction is being 
reviewed by the Competition and Markets 
Authority (‘CMA’), the Directors of the 
Company have had to assess whether 
the Group had control over Footasylum. 
In making their judgement, the Board 
considered the Group’s ability to direct 
the relevant activities of Footasylum 
during the investigation period. Ultimately, 
after careful consideration, the Board 
concluded that the Group had control 
and, accordingly, Footasylum should be 
consolidated from the date of acquisition. 

Included within the 52 week period ended 1 
February 2020 is revenue of £215.9 million 
and a profit before tax of £1.7 million in 
respect of Footasylum.

RASCAL CLOTHING LIMITED
On 5 February 2019, the Group acquired 
50% of the issued share capital of Rascal 
Clothing Limited (‘Rascal’) for cash 
consideration of £2.5 million with additional 
consideration of up to £1.0 million payable 
if certain performance criteria were 
achieved. Rascal is a wholesaler and online 
retailer of sports inspired leisurewear. 
At acquisition, management believed 

Book value 

Measurement 
adjustments 

£m


–
29.1
100.4
39.6
5.7
19.4
0.2
(42.0)
(0.2)
(107.5)
(13.5)

31.2



£m


37.3
(3.5)
–
–
–
–
(6.3)
–
–
–
–

27.5  



Fair value at
 12 April
2019

£m

37.3  
25.6   
100.4  
39.6 
5.7   
19.4  
(6.1)
(42.0) 
(0.2)
(107.5)
(13.5)

58.7   

27.3  

86.0 

that Rascal was on course to meet the 
performance criteria for the maximum 
contingent consideration to be payable and 
therefore the fair value of the contingent 
consideration at this time was £1.0 million.

The Group has the ability to direct the 
relevant activities of Rascal Clothing 
and there are restrictions on the existing 
shareholders via a shareholder agreement. 
Accordingly, the Board have concluded 
that the Group has control and that Rascal 
Clothing should be consolidated from the 
date of acquisition.

The Board believes that the excess of 
consideration paid over the net assets 
on acquisition of £2.2 million is best 
considered as goodwill on acquisition 
representing future operating synergies. No 
measurement adjustments have been made 
to the fair value during the 52 week period 
ended 30 January 2021 and the period in 
which measurement adjustments could be 
made has now closed on this acquisition.

Included within the 52 week period ended 
1 February 2020 is revenue of £4.4 million 
and a profit before tax of £0.6 million in 
respect of Rascal Clothing Limited.

250

251

 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

11. Acquisitions (continued)

PG2019 LIMITED (‘PRETTY GREEN’)
On 4 April 2019, the Group acquired, 
via its 100% subsidiary PG2019 Limited, 
the trading assets and trade of Pretty 
Green Limited (in administration), the 
boutique men’s clothing brand, from its 
administrator. The acquisition included the 
business, brand, website and wholesale 
business as well as a flagship store in 
Manchester. Cash consideration of £1.5 
million was paid on completion with the 
Group also assuming a further £1.8 million 
of debt. 

Included within the fair value of the net 
identifiable assets on acquisition is an 
intangible asset of £1.0 million representing 
the Pretty Green fascia name and an 
intangible asset of £0.7 million representing 
the Pretty Green brand name. The Board 
believes the excess of cash consideration 
paid over the net identifiable assets 
on acquisition of £2.7 million is best 
considered as goodwill representing future 
operating synergies. No measurement 
adjustments have been made to the fair 
value during the 52 week period ended 
30 January 2021 and the period in which 
measurement adjustments could be made 
has now closed on this acquisition.

Included within the 52 week period ended 
1 February 2020 is revenue of £13.5 million 
and a profit before tax of £1.7 million in 
respect of PG2019 Limited.

GIULIO FASHION LIMITED
On 30 April 2019, the Group acquired 80% 
of the issued share capital of Giulio Fashion 
Limited including two wholly owned 
subsidiaries, Giulio Limited (a trading 
company) and Giulio Woman Limited (a 
dormant company) for cash consideration 
of £3.0 million. The acquisition included put 
and call options over the remaining stores 
exercisable after three years.

The Board believes the excess of cash 
consideration paid over the net identifiable 
assets on acquisition of £2.7 million is best 
considered as goodwill representing future 
operating synergies. No measurement 
adjustments have been made to the fair 
value during the 52 week period ended 
30 January 2021 and the period in which 
measurement adjustments could be made 
has now closed on this acquisition.

Included within the 52 week period ended 
1 February 2020 is revenue of £5.6 million 
and a profit before tax of £0.2 million in 
respect of Giulio Fashion Limited.

OTHER ACQUISITIONS
During the prior period, the Group 
made several small acquisitions. These 
transactions were not material.

FULL YEAR IMPACT OF ACQUISITIONS
Had the acquisitions of the entities listed 
above been effected at 3 February 2019, 
the revenue and profit before tax of the 
Group for the 52 week period to 1 February 
2020 would have been £6.2 billion and 
£349.2 million respectively.

ACQUISITION COSTS
Acquisition related costs amounting to 
£7.4 million (Footasylum Plc, £7.3 million, 
other acquisitions £0.1 million) have 
been excluded from the consideration 
transferred and have been recognised as an 
expense in the year, within administrative 
expenses in the Consolidated Income 
Statement.

(ii)  The impairment of the goodwill and fascia 

name arising in prior years on the acquisition 
of Go Outdoors Topco Limited totalling 
£33.3 million consequent to the restructuring 
of Go Outdoors in the period.

The impairment in the prior period relates to 
the impairment of the goodwill arising in prior 
years on the acquisition of Go Outdoors Topco 
Limited and Choice Limited.

INTANGIBLES ASSETS WITH DEFINITE LIVES 

BRAND LICENCES
Brand licences are stated at cost less 
accumulated amortisation and impairment 
losses. Amortisation of brand licences is charged 
to the Consolidated Income Statement within 
cost of sales over the term to the licence expiry 
on a straight line basis.

At each reporting date, the Group reviews 
the carrying amounts of its brand licences to 
determine whether there is any indication of 
impairment. If any such indication exists, then 
the asset’s recoverable amount is estimated. 
Impairment losses are recognised in the 
Consolidated Income Statement.

The recoverable amount of brand licences is 
determined based on value-in-use calculations. 
The use of this method requires the estimation 
of future cash flows expected to arise from 
the continuing operation of the relevant asset 
until the licence expiry date and the choice of a 
suitable discount rate in order to calculate the 
present value. 

12. Intangible Assets

ACQUISITIONS
The acquisition of intangible assets in the 
current year principally relate to the acquisition 
of Shoe Palace Corporation and Nice Kicks 
LLC, Onepointfive Ventures Limited and X4L 
Gyms Limited. The acquisitions in the prior 
year principally relate to the acquisition of 
Footasylum plc, Rascal Clothing Limited, Pretty 
Green Limited and Giulio Fashion Limited. 
Further details, including the fair value of the 
assets acquired, are provided in Note 11.

AMORTISATION
Included within the amortisation charge for the 
period ended 30 January 2021 is accelerated 
amortisation of £4.0 million (2020: £7.0 million) 
following a review of the useful economic 
life of certain items of software development 
capitalised.

IMPAIRMENT
The impairment in the current period primarily 
relates to:

(i)  The impairment of goodwill and fascia name 

arising in prior years on the acquisition 
of Footasylum. The continuation of the 
temporary store closures into the new 
financial year together with the reduction 
in the support available for local authority 
rates have inevitably had a negative impact 
on the expectations for the performance of 
Footasylum in the year to 29 January 2022. 
Further, there is inevitably considerable 
uncertainty as to whether levels of footfall 
into the Footasylum stores, which attract an 
older demographic than JD, will recover to 
historic levels which could adversely impact 
the longer term viability of certain stores. 
As a consequence, the financial projections 
no longer support the carrying value of the 
fascia name and goodwill which arose on the 
acquisition in the year to 1 February 2020 
with a charge of £55.6 million recognised in 
relation to the impairment of these assets.

252

253

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

12. Intangible Assets (continued)

Goodwill 

£m

Brand 
licences 

£m

Brand 
names 

£m

Fascia 
name 

£m

Software 
development 

£m



Cost or valuation
At2February2019
Additions
Acquisitions
Reclassifications
Disposals
Exchangedifferences

At1February2020
Additions
Acquisitions
Reclassifications
Disposals
Exchangedifferences

At30January2021

Amortisation and impairment
At2February2019
Chargefortheperiod
Impairments
Reclassifications
Disposals
Exchangedifferences

At1February2020
Chargefortheperiod
Impairments
Reclassifications
Disposals
Exchangedifferences

261.6
34.8
–
–
–
3.4

299.8
–
434.8
–
–
(36.1)

698.5

47.3
–
43.1
–
–
–

90.4
–
29.8
–
–
–

11.8
–
–
–
–
–

11.8
3.8
–
–
–
–

15.6

10.5
1.4
–
–
–
(0.8)

11.1
2.2
–
–
–
–

24.4
3.7
–
–
(2.0)
(0.2)

25.9
–
–
–
–
–

25.9

13.6
1.8
–
–
(2.1)
–

13.3
1.7
–
–
–
–

15.0

181.6
35.3
–
–
–
(2.9)

214.0
–
108.9
–
–
5.2

328.1

39.8
15.4
–
–
–
(0.2)

55.0
16.2
59.7
–
–
1.0

131.9

Total

£m

527.5
97.0
0.6
6.6
(2.4)
(0.3)

629.0
22.9
543.9
1.8
(0.7)
(28.7)

48.1
23.2
0.6
6.6
(0.4)
(0.6)

77.5
19.1
0.2
1.8
(0.7)
2.2

100.1

1,168.2

22.0
22.2
0.7
0.8
(0.2)
–

45.5
20.9
0.1
0.9
(0.4)
1.1

133.2
40.8
43.8
0.8
(2.3)
(1.0)

215.3
41.0
89.6
0.9
(0.4)
2.1

68.1

348.5

At30January2021

120.2

13.3

Net book value
At 30 January 2021 

At1February2020

At2February2019

578.3  

209.4

214.3

2.3  

0.7

1.3

10.9  

196.2  

32.0  

819.7 

12.6

10.8

159.0

141.8

32.0

413.7

26.1

394.3

12. Intangible Assets (continued)

BRAND NAMES
Brand names acquired as part of a business 
combination are stated at fair value as 
at the acquisition date less accumulated 
amortisation and impairment losses. Brand 
names separately acquired are stated at 
cost less accumulated amortisation and 
impairment losses. The useful economic 
life of each purchased brand name is 
considered to be finite. In determining the 
useful economic life of each brand name, 
the Board considers the market position 
of the brands acquired, the nature of the 
market that the brands operate in, typical 
product life cycles of brands and the useful 
economic lives of similar assets that are 
used in comparable ways.

Brand names are amortised over a period 
of 10 years and the amortisation charge is 
included within administrative expenses in 
the Consolidated Income Statement. 

At each reporting date, the Group reviews 
the carrying amounts of its brand names to 
determine whether there is any indication 
of impairment. If any such indication exists, 
then the asset’s recoverable amount is 
estimated. The recoverable amount of 
brand names is determined based on a 
‘royalty relief’ method of valuation. The 
recoverable amount of brand names is 
based on an estimation of future sales 
and the choice of a suitable royalty and 
discount rate in order to calculate the 
present value, when this method is deemed 
the most appropriate. The use of this 
method requires the estimation of future 
cash flows expected to arise from the 
continuing operation of the asset and the 
choice of a suitable discount rate in order 
to calculate the present value. Impairment 
losses are recognised in the Consolidated 
Income Statement.

SOFTWARE DEVELOPMENT
Software development costs (including 
website development costs) are capitalised 
as intangible assets if the technical and 
commercial feasibility of the project has 
been demonstrated, the future economic 
benefits are probable, the Group has an 
intention and ability to complete and 
use or sell the software and the costs 
can be measured reliably. Costs that do 
not meet these criteria are expensed as 
incurred. Software development costs are 
stated at historic cost, less accumulated 
amortisation.

Software development costs are all 
amortised over a period of two to seven 
years and the amortisation charge is 
included within administrative expenses in 
the Consolidated Income Statement.

FASCIA NAME
Separately identifiable fascia names 
acquired are stated at fair value as at 
the acquisition date less accumulated 
amortisation and impairment losses. The 
initial fair value is determined by using a 
‘royalty relief’ method of valuation. This 
is based on an estimation of future sales 
and the choice of a suitable royalty and 
discount rate in order to calculate the 
present value, when this method is deemed 
the most appropriate. This method involves 
calculating a net present value for each 
fascia name by discounting the projected 
future royalties expected using an indefinite 
useful economic life for each fascia. The 
future royalties are estimated by applying a 
suitable royalty rate to the sales forecast.

Store and online fascia names are 
considered to have a finite useful economic 
life. The useful economic life of an online 
fascia name is lower than that of a store 
fascia name due to increased competition 
in the marketplace as a result of reduced 
barriers to entry. The estimated useful 
economic lives are as follows:

254

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12. Intangible Assets (continued)

The recoverable amount of a cash-
generating unit is determined based on 
value-in-use calculations. The intangible 
assets have been reviewed for indicators 
of impairment and none were noted. 
The carrying amount of goodwill 
and fascia name by cash-generating 
units, along with the key assumptions 
used in the value-in-use calculation 
is as follows on the next page:

12. Intangible Assets (continued)

•  Online fascia names 

3 to 5 years

•  Store fascia names 

10 years 

INTANGIBLE ASSETS WITH INDEFINITE 
LIVES 

The factors that are considered when 
determining the useful life of each fascia 
name are:

•  The strength of the respective fascia 

names in the relevant sector and 
geographic region where the fascia is 
located.

•  The history of the fascia names and that 

of similar assets in the relevant retail 
sectors. 

•  The commitment of the Group to 
continue to operate these stores 
separately for the foreseeable future, 
including the ongoing investment in new 
stores and refurbishments.

At each reporting date, the Group reviews 
the carrying amounts of its fascia names to 
determine whether there is any indication 
of impairment. If any such indication exists, 
then the asset’s recoverable amount is 
estimated. The recoverable amount of 
these assets is determined based on value-
in-use calculations. The use of this method 
requires the estimation of future cash flows 
expected to arise from the continuing 
operation of the cash-generating unit 
and the choice of a suitable discount rate 
in order to calculate the present value. 
Impairment losses are recognised in the 
Consolidated Income Statement.

GOODWILL
Goodwill represents amounts arising on 
acquisition of subsidiaries. The Group 
measures goodwill at the acquisition date 
as:

•  the fair value of the consideration 

transferred; plus

•  the recognised amount of any non-

controlling interests in the acquiree; plus

•  if the business combination is achieved 
in stages, the fair value of the existing 
equity interest in the acquiree; less

•  the net recognised amount of the 

identifiable assets acquired and liabilities 
assumed.

When the excess is negative, negative 
goodwill is recognised immediately in the 
Consolidated Income Statement.

On disposal of a subsidiary, the attributable 
amount of goodwill is included in the 
determination of the profit / loss on 
disposal.

Goodwill is stated at cost less any 
accumulated impairment losses. Goodwill 
is allocated to groups of cash-generating 
units and is tested annually for impairment 
and whenever there is an indication that 
the goodwill may be impaired. The cash-
generating units used are individual stores 
and the groups of cash-generating units 
are either the store portfolios or individual 
businesses acquired. The recoverable 
amount is compared to the carrying 
amount of the cash-generating units 
including goodwill. 

256

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

12. Intangible Assets (continued)

12. Intangible Assets (continued)

Basic financial information

Impairment model assumptions used

Segment

Goodwill 
2021 
£m

Fascia 
name 
2021 
£m

Total 
intangible 
2021 
£m

Goodwill 
2020 
£m

Fascia 
name 
2020 
£m

Total 
intangible 
2020 
£m

Sports Fashion

9.7

–

9.7

9.0

–

9.0

Champion store 
portfolio

Short term 
growth 
rate (1) 
%

1.0%

Long term  
growth  
rate (2) 
%

Margin rate

Pre Tax 
Discount rate(3) 
 2021 
%

Pre Tax 
Discount rate(3) 
2020 
%

1.0% Gross margins are assumed to be broadly 

8.5%

7.0%

consistent with recent historic and approved 
budget levels

Finish Line

Sports Fashion

97.2

51.3

148.5

100.7

61.0

161.7

2.0%

1.0% Gross margins are assumed to be broadly 

13.7%

11.8%

consistent with recent historic and approved 
budget levels

Sports Fashion

15.0

–

15.0

15.0

–

15.0

1.0%

1.0% Gross margins are assumed to be broadly 

8.5%

6.7%

First Sport store 
portfolio

Mainline Menswear 
Limited

Sports Fashion

7.4

0.2

7.6

7.4

0.3

7.7

Sport Zone

Sports Fashion

17.2

7.3

24.5

17.2

8.2

25.4

1.0%

2.0%

consistent with recent historic and approved 
budget levels

1.0% Gross margins are assumed to be broadly 
consistent with recent historic and 
approved budget levels

2.0% Gross margins are assumed to be broadly 
consistent with recent historic and 
approved budget levels

10.1%

8.5%

12.3%

10.6%

Sprinter store portfolio Sports Fashion

6.8

3.0

9.8

6.2

3.1

9.3

2.0%

2.0% Gross margins are assumed to be broadly 

12.2%

10.6%

consistent with recent historic and approved 
budget levels

Go Outdoors

Outdoor

Footasylum

Sports Fashion

–

–

16.1

16.1

1.9

50.2

52.1

2.0%

2.0% Gross margins are assumed to be broadly 

16.0%

12.9%

consistent with recent historic and approved 
budget levels

–

–

27.3

31.7

59.0

2.0%

2.0% Gross margins are assumed to be broadly 

11.7%

8.9%

consistent with recent historic and approved 
budget levels

Shoe Palace

Sports Fashion

386.3

101.1

487.4

–

–

–

4.0%

1.5% Gross margins are assumed to be broadly 

15.6%

–

Other

Sports Fashion 
& Outdoor

38.7

17.2

55.9

24.7

4.5

29.2

1.0%–
3.0%

1.0%– 
3.0%

578.3

196.2

774.5

209.4

159.0

368.4

consistent with recent historic and approved 
budget levels

A range of gross margin assumptions, from 
broadly consistent with approved budget 
levels to improvements of up to 2% in 
the short term to reflect implementation 
of enhanced group terms and focused 
strategy regarding stock and merchandising 

7.0%– 
13.1%

7.5%–
14.3%

The total intangible assets for Finish Line include a decrease of £8.5m in relation to exchange 
rate fluctuations (2020: increase of £8.4m). The total intangible assets for Shoe Palace include a 
decrease of £27.7 million due to exchange rate fluctuations (2020: £nil).

(1) The short term growth rate is the Board approved compound annual growth rate for the four year period following the January 2022 financial year 
currently underway. 
(2) The long term growth rate is the rate used thereafter, which is an estimate of the growth based on past experience within the Group taking account of 
economic growth forecast for the relevant industries.
(3) The discount rate applied is a pre-tax measure based on the historical industry average weighted-average cost of capital, with a possible debt leverage 
of 15% at a market interest rate of 5%. The discount rate applied reflects any specific risk premiums relevant to the individual cash-generating unit. The 
impact of the Right of Use asset funding under IFRS 16 has been taken into consideration and factored into the calculation of the discount rate. These 
discount rates are considered to be equivalent to the rates a market participant would use.

258

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

12. Intangible Assets (continued)

The cash flow projections used in the value-
in-use calculations are all based on actual 
operating results, together with financial 
forecasts and strategy plans approved 
by the Board covering a five year period. 
These forecasts and plans are based on 
both past performance and expectations 
for future market development.

SENSITIVITY ANALYSIS
A sensitivity analysis has been performed 
on the base case assumptions used 
for assessing the goodwill and other 
intangibles. 

The Board has considered the possibility 
of each business achieving less revenue 
and gross profit % than forecast. Whilst 
any reduction in revenue would be partially 
offset by a reduction in revenue related 

costs, the Board would also take actions to 
mitigate the loss of gross profit by reducing 
other costs. With regards to the assessment 
of value-in-use of all cash-generating units, 
with the exception of Go Outdoors and 
Footasylum, the Board believes that there 
are no reasonably possible changes in any 
of the key assumptions, which would cause 
the carrying value of the unit to exceed 
its recoverable amount and the amount 
of headroom would cover large negative 
growth rates. 

The table below shows the amount of head 
room for each cash generating unit, as 
well as the current assumption used and 
the revised assumption which would be 
required to eliminate the headroom.

Company

£m

%Used

Revised%

%Used

Revised%

%Used %Revised

Headroom 

Short Term Growth Rate 

Long Term Growth Rate 

Pre Tax Discount Rate

Championstoreportfolio

FinishLine

FirstSportstoreportfolio

MainlineMenswear

SportZone

Sprinterstoreportfolio

GoOutdoors

213.5

812.7

248.7

37.4

140.8

226.1

26.6

1.0

2.0

1.0

1.0

2.0

2.0

2.0

-50.5

-73.3

-58.9

-33.6

-75.7

-75.6

-22.0



1.0 morethan
-1,000.0
1.0 morethan
-1,000.0
1.0 morethan
-1,000.0
-235.03


1.0





2.0 morethan
-1,000.0
2.0 morethan
-1,000.0
-7.71


2.0

7.0

86.0 

13.7

53.2 

8.5

121.2 

10.1

30.0 

12.3

39.0 

12.2

46.2 

16.0

20.8 

•  Reducing the assumed short term store 
and online sales growth by 1%, assuming 
the business would be unable to reduce 
selling and distribution and administrative 
costs, would result in headroom of £22.8 
million. All other assumptions remain 
unchanged.

•  Increasing the pre-tax discount rate by 1% 
would result in headroom of £19.6 million. 
All other assumptions remain unchanged.

•  Reducing the margin rate by 1% would 

lead to an impairment of £9.4 million. All 
other assumptions remain unchanged.  

•  If the UK entered a further lockdown for 
one month in November 2021, this would 
result in headroom of £21.0 million. The 
impact on store profit and the retention 
of online sales were assumed to be similar 
to the impact that Go Outdoors has seen 
during previous UK lockdown periods. All 
other assumptions remain unchanged.

12. Intangible Assets (continued)

For the Footasylum cash-generating unit, 
as noted above, an impairment charge of 
£55.6 million has been recorded in relation 
to the fascia name and goodwill in the 
year, leaving £2.5 million of brand names. 
Following this impairment, the headroom 
available at 30 January 2021 is nil and 
therefore any change in key assumption 
about future business performance of 
Footasylum could lead to a material 
adjustment to the carrying amount of 
fascia name through reversal of the 
recognised impairment up to a maximum 
of £23.9 million within the next financial 
year.

For the Go Outdoors cash-generating 
unit, there is £26.6 million of headroom 
following the impairment of £33.3 million 
in the first half of the year (2020: full year 
impairment of £42.5 million). Any change 
in key assumptions may therefore result in 
further impairments. Despite the level of 
headroom in the Go Outdoors impairment 
model, it was not considered appropriate 
to reverse any of the impairments made 
during the first half of the financial year 
given how sensitive the model is to 
changes in the assumptions, particularly 
the margin rate. 

Significant changes in key assumptions 
could cause the carrying value of the unit 
to exceed its recoverable amount. The 
following sensitivities were performed:

260

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NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

13. Property, Plant and Equipment

13. Property, Plant and Equipment (continued)

Freehold land,   Improvements 
to short 

long leasehold & 
freehold 
properties 

leasehold  Assets under  Fixtures and  Computer 
properties  construction 

fittings  equipment  vehicles 

Motor  Right of use 
assets 



£m

£m

£m

£m

£m

£m

£m

Total

£m

Cost
At2February2019
Recognised on adoption  
ofIFRS16
Additions
Disposals
Reclassifications
Acquisitions
Exchangedifferences

At1February2020
Additions
Disposals
Reclassifications
Acquisitions
Exchangedifferences

54.8

108.0

3.1

621.1

79.4

1.1

– 867.5

–
0.6
–
(0.2)
–
(0.7)

54.5
4.1
–
–
0.4
1.2

–
23.0
(3.9)
(5.6)
0.3
(1.4)

120.4
16.6
(1.7)
(22.7)
26.6
3.8

–
20.6
–
(14.3)
1.9
(0.1)

11.2
0.2
–
(7.5)
0.7
0.6

–
89.4
(18.3)
9.6
18.9
(9.1)

711.6
68.9
(7.4)
(23.6)
10.2
3.1

–
–
13.0
0.6
(1.8) (0.2)
(3.4) (0.4)
0.2
3.0
–
(0.7)

89.5
14.6
(1.2)

1.3
0.8
(0.1)
(14.5) (0.8)
0.2
0.1

1.5
1.2

1,895.1 1,895.1
418.1 565.3
(36.4)
(60.6)
(92.6) (106.9)
24.3
(31.0)

–
(19.0)

2,165.2 3,153.7
214.9 320.1
(204.0) (214.4)
(54.7)
182.8
32.4

14.4
143.2
22.4

At30January2021

60.2

143.0

5.2

762.8

91.1

1.5

2,356.1 3,419.9

Depreciation and impairment 
At2February2019
Chargefortheperiod
Disposals
Reclassifications
Impairments
Exchangedifferences

At1February2020
Chargefortheperiod
Disposals
Reclassifications
Impairments
Exchangedifferences

At30January2021

Net book value 
At 30 January 2021 

At1February2020

At2February2019

2.7
1.9
–
–
–
–

4.6
5.1
–
0.1
–
0.1

9.9

50.3  

49.9

52.1

30.5
16.4
(2.0)
(2.2)
0.3
(0.2)

42.8
18.8
(1.0)
(24.7)
7.0
1.1

44.0

99.0  

77.6

77.5

–
–
–
–
–
–

–
–
–
–
–
–

–

241.2
75.8
(11.4)
3.7
4.0
(1.4)

311.9
98.4
(4.6)
(25.9)
2.9
2.1

53.0
11.2
(1.4)
(0.2)
0.1
(0.3)

0.3
0.6
(0.1)
–
–
–

62.4
13.8
(1.2)

0.8
0.7
(0.1)
(15.7) (0.4)
–
–

0.2
0.6

–

327.7
303.3 409.2
(14.9)
1.3
12.2
(1.9)

–
–
7.8
–

311.1 733.6
321.4 458.2
(39.1)
(32.2)
(66.6)
–
13.5
3.4
3.9
–

384.8

60.1

1.0

603.7 1,103.5

5.2  

378.0  

31.0   0.5  

1,752.4   2,316.4 

11.2

399.7

27.1

0.5

1,854.1 2,420.1

3.1

379.9

26.4

0.8

– 539.8

OWNED ASSETS
Items of property, plant and equipment 
are stated at cost less accumulated 
depreciation and impairment losses. Where 
parts of an item of property, plant and 
equipment have different useful economic 
lives, they are accounted for as separate 
items.

DEPRECIATION 
Depreciation is charged to the 
Consolidated Income Statement over the 
estimated useful life of each part of an 
item of property, plant and equipment. 
The estimated useful economic lives are as 
follows:

Freehold land

not depreciated

Warehouse

15–25 years on a 
straight line basis

 Long leasehold and 
freehold properties

2% per annum on a 
straight line basis

Improvements to 
short leasehold 
properties

life of lease on a 
straight line basis

Computer 
equipment

3–4 years on a 
straight line basis

 Fixtures and fittings 5–7 years, or length 

Motor vehicles

of lease if shorter, 
on a straight line 
basis

25% per annum on 
a reducing balance 
basis

IMPAIRMENT OF PROPERTY, PLANT AND 
EQUIPMENT AND NON-CURRENT OTHER 
ASSETS
Property, plant and equipment and 
non-current other assets are reviewed 
for impairment if events or changes in 
circumstances indicate that the carrying 
amount of an asset or a cash-generating 
unit is not recoverable. A cash-generating 
unit is an individual store. The recoverable 
amount is the greater of the fair value less 

costs to sell and value-in-use. Impairment 
losses recognised in prior periods are 
assessed at each reporting period date for 
any indications that the loss has decreased 
or no longer exists. An impairment loss 
is reversed if there has been a change 
in the estimates used to determine the 
recoverable amount. An impairment loss is 
reversed only to the extent that the assets 
carrying amount does not exceed the 
carrying amount that would be held (net 
of depreciation) if no impairment had been 
realised. 

LEASED ASSETS
Assets funded through finance leases and 
similar hire purchase contracts and those 
previously classified as operating leases 
are now recognised in the consolidated 
statement of financial position under 
IFRS16 Leases as a right of use asset. 
Note 14 describes the recognition and 
subsequent measurement of leased assets 
under IFRS16.

Impairment charges of £13.5 million 
(2020: £12.2 million) relate to all classes 
of property, plant and equipment in 
cash-generating units which are loss 
making and where it is considered that 
the position cannot be recovered as a 
result of a continuing deterioration in the 
performance in the particular store. The 
cash-generating units represent individual 
stores with the loss based on the specific 
revenue streams and costs attributable 
to those cash-generating units. Assets in 
impaired stores are written down to their 
recoverable amount which is calculated as 
the greater of the fair value less costs to 
sell and value-in-use.

Included within the depreciation charge 
for the period ended 30 January 2021 is 
accelerated depreciation of £16.5 million 
(2020: £0.3 million) following a review of 
the useful economic life of certain items of 
property, plant and equipment and assets 
capitalised. 

262

263

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

14. Leases

The Group adopted IFRS 16 Leases from 3 
February 2019. IFRS 16 introduced a single, 
on-balance sheet accounting model for 
lessees. As a result, the Group, as a lessee, 
recognised right-of-use assets representing 
its rights to use the underlying assets and 
lease liabilities representing its obligation 
to make lease payments. The Group applied 
IFRS 16 using the modified retrospective 
approach, under which any cumulative 
effect of initial application  was recognised 
in retained earnings at 3 February 2019. 

SIGNIFICANT ACCOUNTING POLICY 
The Group leases assets which consist of 
properties, vehicles and equipment. The 
most significant leases in size for the Group 
are its retail stores, offices and warehouses. 
Some leases include an option to renew 
the lease for an additional number of years 
after the end of the non-cancellable period. 
Some leases provide for additional rent 
payments that are based on changes in 
local price indices.

The Group assesses whether a contract 
is or contains a lease. Under IFRS 16, a 
contract is, or contains, a lease if the 
contract conveys a right to control the use 
of an identified asset for a period of time 
in exchange for consideration. To assess 
whether a contract conveys the right to 
control the use of an identified asset, the 
Group assesses whether:

•  The contract involves the use of an 

identified asset – this may be specified 
explicitly or implicitly and should 
be physically distinct or represent 
substantially all of the capacity of a 
physically distinct asset. If the supplier 
has a substantive substitution right, then 
the asset is not identified;

•  The Group has the right to obtain 

substantially all of the economic benefits 
from use of the asset throughout the 
period of use; and 

•  The Group has the right to direct the use 

of the asset. The Group has this right 
when it has the decision-making rights 
that are most relevant to changing how 
and for what purpose the asset is used. 

264

In rare cases the decision about how and 
for what purpose the asset is used is 
predetermined, the Group has the right to 
direct the use of the asset if either:

  The Group has the right to operate the 
asset; or

  The Group designed the asset in a way 
that predetermines how and for what 
purpose it will be used.

This policy is applied to contracts entered 
into, or changed, on or after 3 February 
2019.

At inception or on reassessment of a 
contract that contains a lease component, 
the Group allocates the consideration in 
the contract to each lease component 
on the basis of their relative stand-alone 
prices. However, for the leases of land and 
buildings in which it is a lessee, the Group 
has elected not to separate non-lease 
components and account for the lease and 
non-lease components as a single lease 
component.

On transition to IFRS 16, the Group 
elected to apply the practical expedient 
to grandfather the assessment of which 
transactions are leases. It applied IFRS 
16 only to contracts that were previously 
identified as leases. Therefore, the 
definition of a lease under IFRS 16 has been 
applied only to contracts entered into or 
changed on or after 3 February 2019.

AS A LESSEE
The Group recognises a right-of-use 
asset and a lease liability at the lease 
commencement date. Lease liabilities 
are measured at the present value of the 
remaining lease payments, discounted at 
the Group’s incremental borrowing rate for 
the relevant subsidiary in which the lease 
is represents a contractual commitment. 
Right-of-use assets are measured at an 
amount equal to the lease liability, adjusted 
by the amount of any prepaid or accrued 
lease payments plus any initial direct costs 
incurred less any lease incentives received.  

The right-of-use asset is subsequently 
depreciated using the straight line method 
from the commencement date to the earlier 

14. Leases (continued)

of the end of the useful life of the right-of-
use asset or the end of the lease term. A 
right-of-use asset’s useful economic life is 
determined on the same basis as for land 
and buildings recognised in property, plant 
and equipment. In addition, the right-of-use 
asset is periodically reduced by impairment 
losses, if any and adjusted for certain 
remeasurements of the lease liability. 

The lease liability is initially measured at 
the present value of the lease payments 
that are not paid at the commencement 
date, discounted at the rate implicit in 
the lease. If the rate implicit in the lease 
is not readily available then payments are 
discounted using the Group’s incremental 
borrowing rate. 

Lease payments included in the 
measurement of the lease liability comprise 
the following:

•  Fixed payments, including in-substance 

fixed payments;

•  Variable lease payments that depend 

on an index or a rate, initially measured 
using the index or rate as at the 
commencement date; and

•  Lease payments in an optional renewal 

period if the Group is reasonably certain 
to exercise an extension option and 
penalties for early termination of a lease 
unless the Group is reasonably certain not 
to terminate early.

The lease liability is measured at amortised 
cost using the effective interest method. 
It is remeasured when there is a change 
in future lease payments arising from a 
change in index or rate, a change in the 
estimate of the amount expected to be 
payable under a residual value guarantee, 
or as appropriate in the assessment of 
whether a purchase or extension option 
is reasonably certain to be exercised or a 
termination option is reasonably certain not 
to be exercised.

Where revised lease terms involve a change 
in the scope of a lease, or the consideration 
for a lease, that was not part of the original 
terms and conditions of the lease then 
these changes are accounted for as a lease 

modification. Any revised consideration 
and / or revised lease length are taken into 
account in a remeasurement calculation 
that includes a revised discount rate at the 
effective date of the modification of terms. 
The revised discount rate is determined as 
the lessee’s incremental borrowing rate at 
the effective date of the modification.

The Group has applied judgement to 
determine the lease term for some lease 
contracts in which it is a lessee that 
include renewal options. The assessment 
of whether the Group is reasonably certain 
to exercise such options impacts the 
lease term, which significantly affects the 
amount of lease liabilities and right-of-use 
assets recognised.

When the lease liability is remeasured in 
this way, a corresponding adjustment is 
made to the carrying amount of the right-
of-use asset, or is recorded in profit or loss 
if the carrying amount of the right-of-use 
asset has been reduced to zero.

The Group has also applied judgement to 
determine the lease term for some lease 
contracts in which it is a lessee that either 
have no specified end date, or where the 
Group continues to occupy the property 
despite the contractual lease end date 
having passed. In determining the lease 
term, the Group takes into consideration 
its commercial strategy on a store by 
store basis and the future intentions of the 
Group regarding the duration of continuing 
occupation of the property. 

The Group presents right-of-use assets that 
do not meet the definition of investment 
property in ‘property, plant and equipment’, 
the same line item as it presents underlying 
assets of the same nature that it owns. The 
Group presents lease liabilities separately 
within the statement of financial position.

SHORT-TERM LEASES AND LEASES OF 
LOW-VALUE ASSETS
The Group has elected not to recognise 
right-of-use assets and lease liabilities for 
short-term leases that have a lease term of 
12 months or less and leases of low-value 
assets, including IT equipment. The Group 
recognises the lease payments associated 

265

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

14. Leases (continued)

with these leases as an expense on a 
straight-line basis over the lease term.

above, then it classifies the sub-lease as an 
operating lease.

AS A LESSOR
The Group sub-leases a small number 
of properties. When the Group acts as 
a lessor, it determines at lease inception 
whether each lease is a finance lease or an 
operating lease. 

To classify each lease, the Group makes an 
overall assessment of whether the lease 
transfers substantially all of the risks and 
rewards incidental to ownership of the 
underlying asset. If this is the case, the 
lease is a finance lease; if not, then it is an 
operating lease. As part of this assessment, 
the Group considers certain indicators such 
as whether the lease is for the major part of 
the economic life of the asset.

When the Group is an intermediate lessor, 
it accounts for its interests in the head 
lease and the sub-lease separately. It 
assesses the lease classification of a sub-
lease with reference to the right-of-use 
asset arising from the head lease, not with 
reference to the underlying asset. If a head 
lease is a short-term lease to which the 
Group applies the exemption described 

The Group recognises lease payments 
received under operating leases as income 
on a straight-line basis over the lease term 
as part of ‘other income’. 

When the Group is an intermediate lessor 
the sub-leases are classified with reference 
to the right-of-use asset arising from 
the head lease, not with reference to the 
underlying asset.

THE GROUP AS A LESSEE
The Group leases many assets including 
land and buildings, vehicles, machinery and 
IT equipment. Information about leases for 
which the Group is a lessee is presented 
below.

The Group presents right-of-use assets that 
do not meet the definition of investment 
property in ‘property, plant and equipment’, 
the same line item as it presents underlying 
assets of the same nature that it owns. The 
carrying amount of the right-of-use asset is 
as below.



Property,plantandequipmentowned
Right-of-useassets,exceptforinvestmentproperty

Note

13
13

2021 

£m

564.0
1,752.4
2,316.4  

2020

£m

566.0
1,854.1
2,420.1 

14. Leases (continued)



Cost 
RecognisedonadoptionofIFRS16
Additions
Disposals
Remeasurementadjustments
Foreignexchangeretranslation
At1February2020

Additions
Onacquisition
Disposals
Remeasurementadjustments
Foreignexchangeretranslation
At30January2021

Depreciation and impairment 
Depreciationchargefortheperiod
ImpairmentofRightofuseassets
At1February2020

Depreciationchargefortheperiod
Depreciationondisposals
ImpairmentofRightofuseassets
At30January2021

At 30 January 2021 
At1February2020

Property 

Vehicles 

£m

1,891.3
416.5
(36.4)
(93.5)
(19.0)
2,158.9

211.6
143.2
(203.8)
8.2
22.3
2,340.4

301.4
7.8
309.2

317.2
(32.2)
3.4
597.6

 1,742.8  
1,849.7

£m

3.8
1.6
–
0.9
–
6.3

3.3
–
(0.2)
6.2
0.1
15.7

1.9
–
1.9

4.2
–
–
6.1

9.6   
4.4

Total

£m

1,895.1
418.1
(36.4)
(92.6)
(19.0)
2,165.2

214.9
143.2
(204.0)
14.4
22.4
2,356.1

303.3
7.8
311.1

321.4
(32.2)
3.4
603.7

1,752.4 
1,854.1

Within remeasurement adjustments are lease modifications totalling £53.7 million 
which increase the value of the right of use asset as a result of recalculating leases for 
modifications made during the year, which are predominantly the result of altered terms 
due to discussions with landlord in light of the COVID-19 pandemic.  Lease modifications 
have been accounted for by remeasuring the right of use asset and corresponding lease 
liability for any change in lease length and total consideration, recalculating using a 
revised discount rate of the lessee’s incremental borrowing rate at the effective date of the 
modification. Other remeasurement adjustments to the right of use asset predominantly 
relate to deferred income and rolling leases.

The Group presents lease liabilities separately within the statement of financial position. 
The carrying amount of the lease liability as at 30 January 2021 is below, along with a 
maturity analysis of contractual undiscounted cash flows to which the Group is committed. 
As at 30 January 2021, the weighted average discount rate applied to the lease portfolio of 
the Group is 3.1% (2020: 3.5%)



Maturity analysis – contractual undiscounted cash flows 
Withinoneyear
Laterthanoneyearandnotlaterthanfiveyears
Afterfiveyears
Total undiscounted lease liabilities 







2021 

£m

2020

£m

355.3
1,104.2
713.5
 2,173.0  

333.2
1,076.7
835.1
2,245.0

266

267

 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

14. Leases (continued)





Lease liabilities included in the statement of financial position  

Current

Non-current

2021 

£m

1,929.8 

301.8
1,628.0

2020

£m

1,992.7
285.0
1,707.7

Amounts recognised in profit or loss:





Interestonleaseliabilities
Variableleasepaymentsnotincludedinthe

measurementofleaseliabilities
Incomefromsubleasingright-of-useassets

Expensesrelatingtoshorttermsleasesandlowvalueleases 



Amounts recognised in statement of cash flows:

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

54.9

37.9
0.8
3.9

£m

71.9

36.2
0.8
22.7



Totalcashoutflowforleases

PROPERTY LEASES
The Group leases buildings for its office 
space, retail stores and warehouses. These 
leases typically run for a period of ten 
years. Some leases include an option to 
renew the lease for an additional number of 
years after the end of the non-cancellable 
period. Some require the Group to make 
payments that relate to the property 
taxes levied on the lessor and insurance 
payments made by the lessor. 

Some properties leased by the Group 
provide for additional rent payments that 
are based on changes in local price indices 
or sales that the Group makes at the leased 
store in the period. In respect of contracts 
linked to store sales, initial recognition 
of the lease liability is measured at the 
present value of the minimum lease 
payments specified in the contract 

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020





£m

285.2

£m

264.8

excluding the element linked to sales since 
the variable element of these payments is 
not based on an index or rate. Where the 
variable element of the payments is based 
on an index or rate, initial and subsequent 
measurement of the lease liability includes 
these index linked payments.

The Group sub-leases some of its 
properties under operating leases.

OTHER LEASES
The Group leases vehicles and equipment 
(including IT equipment) with lease terms 
of three to five years. Leases of equipment 
are of low-value items, therefore the Group 
has elected not to recognise right-of-use 
assets and lease liabilities for these leases.

14. Leases (continued)

THE GROUP AS A LESSOR
Lease income from lease contracts in which the Group acts as a lessor is as below.



Operating Lease
Leaseincome

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

£m

0.8

0.8





The Group leases out residential and office properties. The Group has classified these 
leases as operating leases, because they do not transfer substantially all the risk and 
rewards incidental to the ownership of the assets. 

The following table sets out a maturity analysis of lease payments, showing the 
undiscounted lease payments to be received after the reporting date.



Withinoneyear
Laterthanoneyearandnotlaterthanfiveyears



2021 

£m

0.2
–

0.2

2020

£m

0.2
0.3

0.5

15. Non-current Other Assets

KEY MONEY
Monies paid in certain countries to give 
access to retail locations are capitalised 
within non-current assets. Key money is 
stated at historic cost less impairment 
losses. These assets are not depreciated 
as past experience has shown that the key 
money is recoverable on disposal of a retail 
location and is deemed to have an indefinite 
useful economic life but will be impaired 
if evidence exists that the market value is 
less than the historic cost. Gains / losses on 
key money from the subsequent disposal of 
these retail locations are recognised in the 
Consolidated Income Statement.

DEPOSITS
Money paid in certain countries as deposits 
to store landlords as protection against 
non-payment of rent, is capitalised within 
non-current assets. Deposits are assessed 
for recoverability on leased stores on a 
practical basis and a provision for the 
impairment of these deposits is established 
when there is objective evidence that the 
landlord will not repay the deposit in full.

LEGAL FEES
Legal fees and other costs associated with 
the acquisition of a leasehold interest are 
capitalised within non-current other assets 
and amortised over the life of the lease. On 
adoption of IFRS 16 Leases, initial direct 
costs incurred by the Group of entering into 
property leases relating to legal fees were 
deducted from the right of use asset initially 
recognised in the statement of financial 
position.

LEASE PREMIA
Money paid in certain countries specifically 
to landlords or tenants as an incentive to 
exit an existing lease commonly referred 
to as compensation for early termination, 
to enable acquisition of that lease. These 
payments are capitalised within other non-
current assets and amortised over the life 
of the lease. On adoption of IFRS 16 Leases, 
initial direct costs incurred by the Group 
of entering into property leases relating 
to lease premia were deducted from the 
right of use asset initially recognised in the 
statement of financial position.

268

269

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

15. Non-current Other Assets (continued)

Key Money 

Deposits 

Legal Fees 

Lease Premia 

£m

£m

£m

£m

24.1

35.3

–

–

0.1
(0.9)
(0.3)

23.0
0.4
(0.1)
–
–

0.2

6.7
(2.9)
(12.6)

26.5
3.5
(2.1)
0.6
0.2
12.4

23.5

41.1

1.5

–

1.5
(0.2)

1.3

22.2 

21.5

22.6

0.1

–

0.1
–

0.1

41.0 

26.4

35.2

25.5
(25.5)
–
–
–

13.0
(13.0)
–
–
–

–
–
–
–
–
–

–

–
–
–
–
–
–

–

12.3
(12.3)

4.9
(4.9)

–
–

–

 –    

–

13.2

–
–

–

 –    

–

8.1

Total

£m

97.9
(38.5)
6.8
(3.8)
(12.9)

49.5
3.9
(2.2)
0.6
0.2
12.6

64.6

18.8
(17.2)

1.6
(0.2)

1.4

63.2

47.9

79.1



Cost 
At2February2019
IFRS16reclassification
Additions
Disposals
Exchangedifferences

At1February2020
Additions
Disposals
Acquisitions
Reclassifications
Exchangedifferences

At30January2021

Depreciation and impairment 
At2February2019
IFRS16reclassification

At1February2020
Exchangedifferences

At30January2021

Net book value 
At 30 January 2021 

At1February2020

At2February2019

16. Inventories

Inventories are stated at the lower of cost and net realisable value. Cost is based on the 
weighted average principle. Provisions are made for obsolescence, mark downs and 
shrinkage.



Finishedgoodsandgoodsforresale

2021 

£m

813.7

2020

£m

811.8

The cost of inventories recognised as expenses and included in cost of sales for the 52 
weeks ended 30 January 2021 was £3,205.7 million (2020: £3,236.0 million).

The Group has £89.0 million (2020: £74.9 million) of stock provisions at the end of the 
period. 

Cost of inventories includes a net charge of £21.7 million (2020: £21.1 million) in relation to 
net provisions recognised against inventories.

17. Trade and Other Receivables

CREDIT RISK
The Group’s exposure to credit risk 
is influenced mainly by the individual 
characteristics of each customer. However, 
management also considers the factors 
that may influence the credit risk of its 
customer base, including the default risk 
associated with the industry and country in 
which customers operate. 

The trade receivables balances are typically 
held by the wholesale businesses within the 
Group. Each subsidiary establishes a credit 
policy under which each new customer is 
analysed individually for creditworthiness 
before the payment and delivery terms and 
conditions are offered. The Group review 
includes financial statements, credit agency 
information and industry information. Each 
subsidiary limits its credit exposure by 
setting payment periods and, in certain 
circumstances, these are approved by 
Group management. 

Customers are monitored by taking 
into account their credit characteristics; 
whether they are a wholesale or retail 
customer, their geographic location, 
industry, trading history with the Group and 
existence of previous financial difficulties. 



Current assets
Tradereceivables
Otherreceivables
Prepaymentsandaccruedincome

EXPECTED CREDIT LOSS ASSESSMENT
Each subsidiary within the Group allocates 
each exposure to a credit risk grade 
based on the data that is determined to 
be predictive of the risk of loss (including 
but not limited to external ratings, audited 
financial statements, management 
accounts and available press information 
about customers) and by applying 
experienced credit judgement. 

An allowance matrix is used to measure 
the expected credit losses (ECL’s) of trade 
receivables from smaller customers, which 
comprise a very large number of small 
balances. Loss rates are based on actual 
credit loss experience over the past five 
years, factoring in other information such 
as current conditions, age of the customer 
relationship and the view of the economic 
conditions over the expected lives of the 
receivables. 

The Group recognises loss allowances 
for ECL’s on financial assets measured 
at amortised cost and measures the loss 
allowances at an amount equal to the 
lifetime ECL’s for trade receivables.

2021 

£m

2020

£m

46.2
26.0
69.0

141.2

42.6
39.0
102.3

183.9

A summary of the Group’s exposure to credit risk for trade receivables is as follows:



Not past due 
Pastdue0–30days
Pastdue30–60days
Past60days

Gross 

£m

21.7 
10.0 
7.6 
8.2 

47.5 

2021 
Provision 

£m

(0.2) 
– 
(0.1) 
(1.0) 

Net 

£m

21.5
10.0
7.5
7.2

(1.3)  46.2

Gross 

£m

28.1
7.1
5.1
3.6

43.9

2020 
Provision 

£m

(0.7)
–
(0.2)
(0.4)

Net

£m

27.4
7.1
4.9
3.2

(1.3)

42.6

At 30 January 2021, the exposure to credit risk for trade receivables by geographic region 
was as follows:

270

271

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

17. Trade and Other Receivables (continued)

18. Cash and Cash Equivalents

At 30 January 2021, the exposure to credit risk for trade receivables by geographic region 
was as follows:



UK 
Europe 
US 
Restofworld

Total 

As at 
30 January 2021 
Total 

As at
1 February 2020
Total

£m

20.8
19.6
4.0
3.1

47.5

£m

13.4
21.0
5.2
4.3

43.9

At 30 January 2021, the exposure to credit risk for trade receivables by type of 
counterparty was as follows:



Wholesalecustomers
Retailcustomers
Endusercustomers
Other 

Total 

As at 
30 January 2021 
Total 

As at
1 February 2020
Total

£m

22.6
7.3
8.5
9.1

47.5

£m

25.3
9.6
5.5
3.5

43.9

At 30 January 2021, the carrying amount of the Group’s most significant customer was £5.0 
million (2020: £3.0 million).

The following table provides information about the exposure to credit risk and expected 
credit losses for trade receivables as at 30 January 2021:



Notpastdue
Pastdue0–30days
Pastdue30–60days
Pastdue61–90days
Morethan90dayspastdue

Total 

Weighted 
average loss rate 

Gross carrying 
amount 

Loss 
allowance 

£m

0.9%
–
1.3%
–
13.2%

2.7% 

£m

21.7
10.0
7.6
0.6
7.6

47.5 

£m

(0.2)
–
(0.1)
–
(1.0)

(1.3) 

Movement on this provision is shown below:



At2February2019(asperIFRS9)
Created
Released
Acquired

At 1 February 2020
Created
Released

At 30 January 2021 

Credit
impaired

£m

–
–
–
–
–

–

£m

1.3
(0.3)
0.4
(0.1)

1.3
0.1
(0.1)

1.3

Cash and cash equivalents comprise cash balances and call deposits with an original 
maturity of three months or less. Bank overdrafts are included as a component of cash and 
cash equivalents for the purpose of the Consolidated Statement of Cash Flows, as these are 
used as an integral part of the Group’s cash management.



Cashatbankandinhand

2021 

£m

964.4

2020

£m

465.9

19. Interest-bearing Loans and Borrowings

Interest-bearing borrowings are recognised initially at fair value less attributable transaction 
costs. Following the initial recognition, interest-bearing borrowings are stated at amortised 
cost with any difference between cost and redemption value being recognised in the 
Consolidated Income Statement over the period of the borrowings on an effective interest 
basis.



Current liabilities 
Bankloansandoverdrafts
Other loans 

Non-current liabilities 
Bankloans
Other loans 

2021 

£m

52.0
68.9 

120.9

48.1
–

48.1

2020

£m

20.4
–

20.4

14.9
0.7

15.6

The following provides information about the contractual terms of the Group’s interest-
bearing loans and borrowings. For more information about the Group’s exposure to interest 
rate risk, see Note 20.

BANK FACILITIES 
As at 30 January 2021, the Group has a syndicated committed £700 million bank facility 
which expires on 6 November 2024. The Group is subject to covenants on Net Worth, Net 
Debt Leverage and a Fixed Charge Cover.

Under this facility, a maximum of 15 drawdowns can be outstanding at any time with 
drawdowns made for a period of one, two, three or six months with interest currently 
payable at a rate of LIBOR plus a margin of 0.9% (2020: 0.9%). The arrangement and 
underwriting fee payable on the facility is 1.0% and the commitment fee on the undrawn 
element of the facility is 35% of the applicable margin rate. 

As at 30 January 2021, this facility encompassed cross guarantees between the Company, 
Blacks Outdoor Retail Limited, Tessuti Limited, Go Outdoors Retail Limited, The Finish Line 
Inc, The Finish Line USA Inc, Genesis Holdings Inc, Genesis Finco Limited, Focus Brands 
Limited and Focus International Limited. From 16 March 2021, Genesis Topco Inc and Shoe 
Palace Corporation were also included within the cross guarantee.

The other classes within trade and other receivables do not contain impaired assets.

273

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

19. Interest-bearing Loans and Borrowings (continued)

20. Financial Instruments (continued)

At 30 January 2021, £nil was drawn down on this facility (2020: £nil).

The Group’s second principal bank facility is a syndicated Asset Based Lending Facility 
in the United States which has a maximum revolving advance amount of approximately 
$300 million and expires on 18 June 2023. At 30 January 2021 $nil was drawn down on this 
facility (2020: $nil).

BANK LOANS AND OVERDRAFTS
The bank loans and overdrafts attract interest rates at 0.5% - 9.9%. The overdrafts are 
repayable on demand and the bank loans are repayable over periods between two and 65 
months. Included within bank loans and overdrafts are bank loans of £84.4 million (2020: 
£29.7 million) and overdrafts of £15.7 million (£5.6 million). The maturity of the bank loans 
and overdrafts is as follows:



Withinoneyear
Betweenoneandfiveyears

2021 

£m

52.0
48.1

100.1

2020

£m

20.4
14.9

35.3

OTHER LOANS
The acquisition of Pretty Green Limited included loans with balances remaining of £1.8 
million at the time of acquisition, £1.1m of the loans were repaid during the prior period and 
the remaining £0.7m was repaid during the current period.

Other loans < 1 year is the deferred consideration payable at 30 January 2021 in respect of 
the acquisition of Shoe Palace Corporation (see Note 11). The deferred consideration is not 
contingent.

The maturity of the other loans is as follows:



Lessthanoneyear
Betweenoneandfiveyears

2021 

£m

68.9 
–

2020

£m

–
0.7

FINANCE LEASES
As at 30 January 2021 and 1 February 2020, the Group’s liabilities under finance leases are 
included in Leases, see Note 14.

FINANCIAL ASSETS
The Group’s financial assets are non-derivative and derivative financial assets. The non-
derivative assets have fixed or determinable payments that are not quoted in an active 
market. The Group’s financial assets comprise ‘Trade receivables’ and ‘Cash and cash 
equivalents’ in the Consolidated Statement of Financial Position. 

Cash and cash equivalents comprise short-term cash deposits with major clearing banks 
earning floating rates of interest based upon bank base rates or rates linked to LIBOR and 
EURIBOR. 

The currency profile of cash and cash equivalents is shown below:



Cashandcashequivalents

Sterling 
Euros 
US Dollars 
Australian Dollars 
Danish Krone 
Canadian Dollars 
Other 

The currency profile of trade receivables is shown below:



Tradereceivables

Sterling 
Euros 
US Dollars 
Australian Dollars 
Canadian Dollars 
Other 

2021 

£m

964.4

378.7
306.8
212.2
30.2
7.1
6.1 
23.3

964.4

2021 

£m

46.2

20.6
17.7
5.1
0.2
0.1
2.5

46.2

2020

£m

465.9

120.1
188.9
114.1
15.6
5.1
–
22.1

465.9

2020

£m

42.6

15.3
16.3
8.3
0.4
0.1
2.2

42.6

FINANCIAL LIABILITIES
The Group’s financial liabilities are all categorised as other financial liabilities. Other 
financial liabilities, with the exception of foreign exchange forward contracts and put option 
liabilities are measured at amortised cost. The Group’s other financial liabilities comprise 
‘Interest-bearing loans and borrowings’ and ‘Trade payables’.

The currency profile of interest-bearing loans and borrowings is shown below:

20. Financial Instruments

Financial assets and financial liabilities are recognised in the Group’s Statement of Financial 
Position when the Group becomes a party to the contractual provisions of the instrument. 
Financial assets are derecognised when the contractual rights to the cash flows from the 
financial assets expire or are transferred. Financial liabilities are derecognised when the 
obligation specified in the contract is discharged, cancelled or expires.



Interest-bearingloansandborrowings

Sterling 
Euros 
US Dollars 
Other 

274

2021 

£m

169.0

15.9
78.5
68.9 
5.7

169.0

2020

£m

36.0

8.9
19.9
–
7.2

36.0

275

 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

20. Financial Instruments (continued)

The currency profile of trade payables is shown below:



Tradepayables

Sterling 
Euros 
US Dollars 
Australian Dollars 
Danish Krone 
Canadian Dollars 
Other 

2021 

£m

514.2

241.6
114.5
142.1
11.9
0.5
1.2 
2.4

514.2

2020

£m

426.6

201.8
86.7
127.6
7.6
0.1
–
2.8

426.6

RISK MANAGEMENT
The Group’s operations expose it to a variety 
of financial risks that include the effects of 
changes in exchange rates, interest rates, 
credit risk and its liquidity position. The Group 
manages these risks through the use of 
derivative instruments, which are reviewed on 
a regular basis. Derivative instruments are not 
entered into for speculative purposes. There 
are no concentrations of risk in the period to 
30 January 2021.

INTEREST RATE RISK
The Group finances its operations by 
a mixture of retained profits and bank 
borrowings. The Group’s borrowings are at 
floating rates, partially hedged by floating 
rate interest on deposits, reflecting the 
seasonality of its cash flow. Interest rate 
risk therefore arises from bank borrowings. 
Interest rate hedging has not been put in 
place on the current facility. The Directors 
continue to be mindful of the potential 
volatility in base rates, but at present do not 
consider a long-term interest rate hedge to 
be necessary given the inherent short-term 
nature of both the revolving credit facility 
and working capital facility. This position is 
reviewed regularly, along with the level of 
facility required.

The Group has potential bank floating 
rate financial liabilities on the £700 million 
committed bank facility, together with 
overdraft facilities in subsidiary companies 
(see Note 19). At 30 January 2021 £nil was 
drawn down from the committed bank facility 
(2020: £nil). When drawdowns are made, the 

276

Group is exposed to cash flow interest risk 
with interest paid at a rate of LIBOR plus a 
margin of 0.9% (2020: 0.9%).

A change of 1.0% in the average interest 
rates during the year, applied to the Group’s 
floating interest rate loans and borrowings 
as at the reporting date, would change profit 
before tax by £nil (2020: £nil) and would 
change equity by £nil (2020: £nil).  The 
calculation is based on any floating interest 
rate loans and borrowings drawn down at the 
period end date. Calculations are performed 
on the same basis as the prior year and 
assume that all other variables remain 
unchanged.

FOREIGN CURRENCY RISK

FOREIGN CURRENCY TRANSLATION
Transactions denominated in foreign 
currencies are translated into sterling at 
the exchange rate prevailing on the date 
of the transaction. Monetary assets and 
liabilities denominated in foreign currencies 
are translated into sterling at the rate of 
exchange at the reporting date. Exchange 
differences in monetary items are recognised 
in the Consolidated Income Statement. 

Non-monetary assets and liabilities that 
are measured in terms of historical cost in 
a foreign currency are translated using the 
exchange rate at the date of the transaction.

On consolidation, the assets and liabilities 
of the Group’s overseas operations are 
translated into sterling at the rate of exchange 
at the reporting date. Income and expenses 
are translated at the average exchange 

20. Financial Instruments (continued)

rate for the accounting period. Foreign 
currency differences are recognised in Other 
Comprehensive Income and are presented in 
the foreign currency translation reserve.

DERIVATIVE FINANCIAL INSTRUMENTS 
The Group uses derivative financial 
instruments to hedge its exposure to foreign 
exchange and interest rate risks arising from 
operational activities. In accordance with 
its treasury policy, the Group does not hold 
or issue derivative financial instruments for 
trading purposes. However, derivatives that 
do not qualify for hedge accounting are 
accounted for as trading instruments.

Derivative financial instruments are 
recognised initially at fair value and 
remeasured at each period end. The gain 
or loss on remeasurement to fair value is 
recognised immediately in the Consolidated 
Income Statement. 

Interest rate swaps are recognised at fair 
value in the Consolidated Statement of 
Financial Position with movements in fair 
value recognised in the Consolidated Income 
Statement for the period. The fair value of 
interest rate swaps is the estimated amount 
that the Group would receive or pay to 
terminate the swap at the reporting date, 
taking into account current interest rates 
and the respective risk profiles of the swap 
counterparties.

HEDGING OF MONETARY ASSETS AND 
LIABILITIES
Where a derivative financial instrument is 
used to hedge the foreign exchange exposure 
of a recognised monetary asset or liability, no 
hedge accounting is applied and any gain or 

loss on the hedging instrument is recognised 
in the Consolidated Income Statement. 

The Group is exposed to foreign currency risk 
on sales and purchases that are denominated 
in a currency other than pound sterling. The 
currencies giving rise to this risk are the Euro 
and US Dollar with sales made in Euros and 
purchases made in both Euros and US Dollars 
(principal exposure). To protect its foreign 
currency position, the Group sets a buying 
rate in each country for the purchase of 
goods in US Dollars at the start of the buying 
season (typically six to nine months before 
the product actually starts to appear in the 
stores) and then enters into a number of local 
currency / US Dollar contracts whereby the 
minimum exchange rate on the purchase of 
dollars is guaranteed.

As at 30 January 2021, options have been 
entered into to protect approximately 95% 
of the US Dollar trading requirement for the 
period to January 2022. The balance of any 
US Dollar requirement for the period will be 
satisfied at spot rates. 

As at 30 January 2021, the fair value of 
these instruments was a net liability of £20.7 
million (2020: net asset of £10.8 million). 
£12.7 million is due within one year and the 
remaining £8.0 million is due between one 
and two years. A loss of £31.5 million (2020: 
gain of £5.3 million) has been recognised in 
cost of sales within the Consolidated Income 
Statement for the change in fair value of 
these instruments. 

We have considered the credit risk of the 
Group’s and counterparty’s credit risk and 
this is not expected to have a material effect 
on the valuation of these options.

A 10.0% strengthening of sterling relative to the following currencies as at the reporting 
date would have reduced profit before tax and equity as follows:



Euros 
US Dollars 
Australian Dollars 
Other 

Profit before tax 

Equity

2021 

£m

4.5
6.6
0.5
0.8

12.4

2020 

£m

3.9
0.4
0.9
0.4

5.6

2021 

£m

23.6
67.5
2.1
2.8

96.0

2020

£m

23.4
31.4
0.6
2.6

58.0

277

 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

20. Financial Instruments (continued)

20. Financial Instruments (continued)

A 10.0% weakening of sterling relative to the following currencies as at the reporting date 
would have increased profit before tax and equity as follows:



Euros 
US Dollars 
Australian Dollars 
Other 

Profit before tax 

Equity

2021 

£m

5.4
8.1
0.7
1.0

15.2

2020 

£m

4.7
0.5
1.1
0.5

6.8

2021 

£m

29.2
82.5
2.5
3.4

117.6

2020

£m

28.7
38.4
0.8
3.1

71.0

Calculations are performed on the same basis as the prior year and the method assumes 
that all other variables remain unchanged.

CREDIT RISK
Credit risk arises from the possibility of 
customers and counterparties failing 
to meet their obligations to the Group. 
Investments of cash surpluses, borrowings 
and derivative instruments are made 
through major clearing banks, which must 
meet minimum credit ratings as required by 
the Board.

All customers who wish to trade on credit 
terms are subject to credit verification 
procedures. Receivable balances are 
monitored on an ongoing basis and a 
provision is made for impairment where 
amounts are not thought to be recoverable 
(see Note 17). At the reporting date there 
were no significant concentrations of credit 
risk and receivables which are not impaired 
are believed to be recoverable.

The Group considers its maximum 
exposure to credit risk to be equivalent to 
total trade and other receivables of £72.2 
million (2020: £81.6 million) and cash and 

cash equivalents of £964.4 million (2020: 
£465.9 million).

LIQUIDITY RISK
Liquidity risk is the risk that the Group 
will encounter difficulty in meeting the 
obligations associated with its financial 
liabilities that are settled by delivering 
cash or another financial asset. The 
Group manages its cash and borrowing 
requirement to minimise net interest 
expense, whilst ensuring that the Group 
has sufficient liquid resources to meet the 
operating needs of the business. 

The forecast cash and borrowing profile 
of the Group is monitored on an ongoing 
basis, to ensure that adequate headroom 
remains under committed borrowing 
facilities. The Board review 13 week and 
annual cash flow forecasts each month. See 
Note 19 for the overdraft facilities available 
to the Group. The commitment fee on 
these facilities is 0.35% (2020: 0.35%).

The following are the remaining contractual maturities of financial liabilities at the 
reporting date. The amounts are gross and undiscounted and exclude the impact of netting 
agreements. 



£m

£m

£m

£m

£m

£m

2021

0–3months

3–12months

1–2 years 

2–5 years  >5 years

Non-derivative financial instruments
Bankloansandoverdrafts
Other loans 
Tradeandotherpayables
Leaseliabilities

 100.1  
68.9  
965.0  
1,929.8  

Derivative financial instruments
Put options 
Forwardcontracts

365.9  
20.7  

28.5
12.2
643.4
75.5

23.5
56.7
321.1
226.4

31.5
–
0.5
304.0

15.6

1.0 
–
–
690.3 633.6

–
–

–
0.6

–

12.1

67.4
8.0

32.4 266.1
–

–

3,450.4  

760.2

639.8

411.4

738.3 900.7

FAIR VALUES
The fair values together with the carrying amounts shown in the Statement of Financial 
Position as at 30 January 2021 are as follows:



Tradeandotherreceivables
Cashandcashequivalents
Interest-bearingloansandborrowings–current
Interest-bearingloansandborrowings–non-current
Tradeandotherpayables–current
Tradeandotherpayables–non-current



Unrecognisedgains

The comparatives at 1 February 2020 are as follows:



Tradeandotherreceivables
Cashandcashequivalents
Interest-bearingloansandborrowings–current
Interest-bearingloansandborrowings–non-current
Tradeandotherpayables–current
Tradeandotherpayables–non-current



Unrecognisedgains

Note

17
18
19
19







(483.4)

(476.5)



6.9

  Carrying amount 
2021 

Note

£m

72.2
964.4
(120.9)
(48.1)
(976.6)
(374.4)

17
18
19
19







  Carrying amount 
2020 

£m

81.6
465.9
(20.4)
(15.6)
(806.1)
(73.2)

Fair value
2021

£m

72.2
964.4
(120.9)
(41.2)
(976.6)
(374.4)

Fair value
2020

£m

81.6
465.9
(20.4)
(13.0)
(806.1)
(73.2)

(367.8)

(365.2)



2.6

In the opinion of the Board, the fair value 
of the Group’s current financial assets 
and liabilities as at 30 January 2021 and 1 
February 2020 are not considered to be 
materially different to that of the book 
value. On this basis, the fair value hierarchy 
reflects the carrying values. In respect of 
the Group’s non-current financial assets 
and liabilities as at 30 January 2021 and 
1 February 2020, the fair value has been 
calculated using a pre-tax discount rate of 
8.1% (2020: 6.6%) which reflects the current 
market assessments of the time value of 
money and the specific risks applicable to 
the liability.

ESTIMATION OF FAIR VALUES
For trade and other receivables / payables, 
the notional amount is deemed to reflect 
the fair value.

FAIR VALUE HIERARCHY
As at 30 January 2021, the Group held the 
following financial instruments carried at 
fair value on the Statement of Financial 
Position:

•  Foreign exchange forward contracts - 

non-hedged.

•  Put and call option.

The Group uses the following hierarchy 
for determining and disclosing the fair 
value of financial instruments by valuation 
technique:

Level 1: quoted (unadjusted) prices in active 
markets for identical assets or liabilities.

Level 2: other techniques for which all 
inputs which have a significant effect on 
the recorded fair value are observable, 
either directly or indirectly.

Level 3: techniques which use inputs that 
have a significant effect on the recorded 
fair value that are not based on observable 
market data.

279

 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

20. Financial Instruments (continued)

21. Trade and Other Payables (continued)

At30January2021

Loans and receivables
Deposits 
Cashandcashequivalents

Financial liabilities at fair value through profit or loss
Foreignexchangeforwardcontracts–non-hedged

Other financial liabilities
Interest-bearingloansandborrowings–current
Interest-bearingloansandborrowings–non-current
Putoptionsheldbynon-controllinginterests

The comparatives at 1 February 2020 are as follows:

At1February2020

Loans and receivables
Deposits 
Cashandcashequivalents

Financial assets at fair value through profit or loss
Foreignexchangeforwardcontracts–non-hedged

Other financial liabilities
Interest-bearingloansandborrowings–current
Interest-bearingloansandborrowings–non-current
Putoptionsheldbynon-controllinginterests

Carrying amount 

Level 1 

Level 2 

Level 3

£m

£m

£m

£m

41.0
964.4

(20.7)

(120.9)
(48.1)
(365.9)

–
–

–

–
–
–

41.0
964.4

(20.7)

–
–

–

(120.9)
(48.1)
–

–
–
(365.9)

Carrying amount 

Level 1 

Level 2 

Level 3

£m

£m

£m

£m

26.4
465.9

10.8

(20.4)
(15.6)
(73.2)

–
–

–

–
–
–

26.4
465.9

10.8

–
–

–

(20.4)
(15.6)
–

–
–
(73.2)

21. Trade and Other Payables

TRADE AND OTHER PAYABLES
Trade and other payables are non-
interest-bearing and are stated at their 
cost. Volume related rebates or other 
contributions from suppliers are recognised 
in the Consolidated Financial Statements 
when it is contractually agreed with the 
supplier and can be reliably measured. All 
significant rebates and contributions are 
agreed with suppliers retrospectively and 



Current liabilities
Tradepayables
Otherpayablesandaccruedexpenses
Othertaxandsocialsecuritycosts

Non-current liabilities
Otherpayablesandaccruedexpenses

280

after the end of the relevant supplier’s 
financial year.

REVERSE PREMIA
Reverse premia represent monies received 
by the Group on assignment of property 
leases and are included within other 
payables and accrued expenses. Reverse 
premia are amortised over the life of the 
remaining lease.

2021 

£m

514.2 
463.0
124.8 

1,102.0

2020

£m

426.6
379.5
94.6

900.7

374.4 

80.5

PUT AND CALL OPTIONS
Put options held by non-controlling 
interests are accounted for using the 
present access method. The Group 
recognises put options held by non-
controlling interests in its subsidiary 
undertakings as a liability in the 
Consolidated Statement of Financial 
Position at the present value of the 
estimated exercise price of the put option. 
The present value of the non-controlling 
interests’ put options is estimated based 
on expected earnings in Board approved 
forecasts and the choice of a suitable 
discount rate or earnings multiple. 
Upon initial recognition of put options 
a corresponding entry is made to other 
equity, and for subsequent changes 
on remeasurement of the liability the 
corresponding entry is made to Exceptional 
Items in the Income Statement. 

Call options held by the Group are also 
accounted for using the present access 
method. The Group recognises call 
options over non-controlling interests in 
its subsidiary undertakings as a liability in 
the Consolidated Statement of Financial 
Position at the present value of the 
estimated exercise price of the call option. 
The present value of the non-controlling 
interests’ call options is estimated based 
on expected earnings in Board approved 
forecasts and the choice of a suitable 
discount rate or earnings multiple. Upon 
initial recognition and for subsequent 
changes on remeasurement of the liability 
of call options a corresponding entry is 
made to Exceptional Items in the Income 
Statement. 

The Group has a number of options to 
buy the remaining shares in partly-owned 
subsidiaries from the non-controlling 
interest. The present value of these options 
has been estimated as at 30 January 2021 
and is included within non-current other 
payables and accrued expenses.

The present value of the estimated exercise 
price is calculated using the option price 
formula agreed on acquisition. All existing 
option price formulas are based on a profit 
measure, which is estimated by applying an 
approved growth assumption to the current 
budget profit for the January 2022 financial 
year, if appropriate for the individual 
business the put or call option directly 
relates to. A discount rate is also applied 
to the option price which is pre-tax and 
reflects the current market assessments of 
the time value of money and any specific 
risk premiums relevant to the individual 
businesses involved. These discount rates 
are considered to be equivalent to the rates 
a market participant would use.

Sensitivity analysis was performed over 
the key variable inputs to the valuation of 
the following put options. The key variable 
inputs were determined to be the discount 
rate and approved forecasts:

IBERIAN SPORTS RETAIL GROUP PUT 
OPTION
A discount rate increase of 1% would result 
in a reduction in the put option liability 
of £0.9 million and an increase of 1% to 
the forecasted EBITDA % would result in 
an increase in the put option liability of 
£0.6 million. 1% was determined to be a 
reasonable variance to demonstrate the 
sensitivity of the put option valuation to 
the key inputs used.

GENESIS TOPCO PUT-OPTIONS
A discount rate increase of 1% would result 
in a reduction in the put option liability 
of £13.9 million and an increase of 1% to 
the forecasted EBITDA % would result in 
an increase in the put option liability of 
£14.7 million. 1% was determined to be a 
reasonable variance to demonstrate the 
sensitivity of the put option valuation to 
the key inputs used.

281

 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

21. Trade and Other Payables (continued)

21. Trade and Other Payables (continued)

Put Options

Put Options

Source 
Lab 
Limited 
£m

JD 
Germany 
GmbH  
£m

JD Sports 
Gyms 
Limited 
£m

Iberian 
Sports 
Retail 
Group 
£m

Dantra 
Limited 
£m

Base 
Childrenswear 
Limited  
£m

JD Sports 
Fashion 
Holdings 
Australia Pty 
£m

Tessuti 
Limited 
£m

Catchbest 
Limited 
£m

Mainline 
Menswear
 Holdings 
Limited 
£m

JDSF Holdings 
(Canada) Inc. 
£m

Genesis Topco 
Inc. 
£m

Oi Polloi 
Limited 
£m

Total Put 
Options 
£m

Put and call options

At1February2020

Acquisitions

Newoptions

Option lapsed during the period

Increase/(decrease)inthepresent 
valueoftheexistingoptionliability

At 30 January 2021

0.1

0.4

–

–

–

–

0.1

–

–

–

1.3

1.7

1.5

–

2.8

(1.5)

68.8

0.6

–

–

–

–

–

–

–

18.6

(0.1)

2.8

87.4

0.5

–

–

–

–

0.1

0.1

0.3

–

–

–

0.8

1.1

1.5

–

–

(1.5)

–

–

–

1.1

–

–

–

1.1

–

6.0

–

–

–

–

3.4

–

–

–

–

261.6

–

–

–

–

0.1

–

–

–

73.2

272.2

2.8

(3.0)

20.7

6.0

3.4

261.6

0.1

365.9

Company

Options in existence

Exercise periods

Methodology

Maximum price

SourceLab
Limited

PutandcalloptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquire(instages)the
remaining15%oftheissuedshare
capitalofSourceLabLimited.

JDGermany
GmbH

PutoptionwherebyJDSportsFashion
Plcmayberequiredtoacquireallor
someoftheremaining20%ofthe
issuedsharecapitalofJDGermany
GmbH.

JDSports
GymsLimited

PutandcalloptionwherebyJDSports
FashionPlcmayacquire6%ofthe
issuedsharecapitalofJDSportsGyms
Limitedinfiveequaltrancheswiththe
abilitytorolloveratranchethathas
notpreviouslybeensubjecttothe
exerciseofaputoption.

Exercisablebyeitherpartyafterthe
thirdanniversaryofthecompletionof
theinitialtransaction,duringthe30
dayperiodcommencingonthedate
onwhichthestatutoryaccountsof
SourceLabLimitedfortherelevant
financialyearhavebeenapprovedby
theboardofdirectors.

Theputoptionisexercisable
after1July2018duringthe30
daysfollowingapprovalofthe
shareholdersmeetingoftheaudited
annualaccountsoftheCompanyfor
therelevantfinancialyear.

The put and call options are 
exercisable30daysafterthe
approvalbytheBoardoftheannual
auditedaccountsof:

 • Theyearended31January2023
 • Theyearended31January2024
 • Theyearended31January2025
 • Theyearended31January2026
 • Theyearended31January2027

Recognised as a liability

At 30 January 
2021

At 1 February  
2020

£m

0.1

£m

0.1

Theoptionpriceiscalculatedbasedon
amultipleoftheauditedprofitbefore
distributions,interest,amortisationand
exceptionalitemsbutaftertaxationfor
therelevantfinancialyearpriortothe
exercisedate.

The option price shall 
notexceed£12.5
million.

Theoptionpriceiscalculatedbased
onamultipleoftheaverageearnings
beforetaxfortherelevanttwofinancial
yearspriortotheexercisedate.

The put option price 
shallnotexceed€20
million.

1.7

0.4

Theoptionpriceiscalculatedbased
onamultipleofprofitbeforetaxfor
therelevantfinancialyearpriortothe
exercisedate.

The option price 
shallnotexceed£7.8
million.

2.8

1.5

282

283

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

21. Trade and Other Payables (continued)

21. Trade and Other Payables (continued)

Company

Options in existence

Exercise periods

Methodology

Maximum price

IberianSports
Retail Group

FirstputoptionwherebyJDSports
FashionPlcmayacquireorbe
requiredtoacquire70%oftheoption
holders20%holdingoftheissued
sharecapitalofIberianSportsRetail
Group.

SecondputoptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquire30%oftheoption
holders20%holdingoftheissued
sharecapitalofIberianSportsRetail
Groupinthreetranchesof10%.

Thefirstputoptionisexercisable
after31January2021.

Thesecondputoptionisexercisable
afteratleastoneyearhaslapsed
sincethefirstputoptionwas
exercised.The30%option,inthree
separatetranchesof10%,neednotbe
exercisedinconsecutiveyears.

DantraLimited FirstputandcalloptionwherebyJD
SportsFashionPlcmayacquire12.5%
oftheissuedsharecapitalofDantra
Limited.Secondputandcalloption
wherebyJDSportsFashionPlcmay
acquire12.5%oftheissuedshare
capitalofDantraLimited.

Base 
Childrenswear
Limited

PutandcalloptionswherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquire20%oftheissued
sharecapitalinBaseChildrenswear
Limited.

Thefirstputoptionisexercisable
foratenyearperiodbeginningthe
dayaftertheaccountsofDantra
Limitedaresignedbytheauditorsfor
thefinancialyearending31January
2022.Thesecondputoptionis
exercisableafteratleastoneyearhas
lapsedsincethefirstputoptionwas
exercised.

The put and call options are 
exercisable3monthsafterthe
approvalbytheauditorsoftheannual
accountsof:

• Theyearended31January2021
• Theyearended31January2022
• Theyearended31January2023
• Theyearended31January2024

Recognised as a liability

At 30 January 
2021

At 1 February  
2020

£m

87.4

£m

68.8

The option price is calculated 
basedontheequityvalue
plus the outstanding loans 
orfinancingprovidedbythe
optionholderwithunpaid
interestaccrued.

The option price shall not 
exceed£332million.

Each put option price shall not 
exceed£7.8million.

0.5

0.6

Themaximumoptionpriceis
£20million.

0.1

–

The option price is calculated 
basedonamultipleofthe
averageearningsbeforetaxfor
therelevanttwofinancialyears
priortotheexercisedate.

The option price is calculated 
basedonthelowerofaverage
earningsbeforeinterest,tax,
depreciationandamortisation
orforecastearningsbefore
interest,tax,depreciationand
amortisationfortherelevant
financialperiod.

284

285

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

21. Trade and Other Payables (continued)

21. Trade and Other Payables (continued)

Company

Options in existence

Exercise periods

Methodology

Maximum price

Recognised as a liability

At 30 January 
2021

At 1 February  
2020

£m

1.1

£m

0.3

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest,
tax,depreciationandamortisationfor
therelevanttwofinancialyearspriorto
theexercisedate.

The option price 
shallnotexceed£30
millionforthefirstand
second put and call 
option.

Themaximumoption
priceforthethirdand
fourthputoptionis
£7.5million.

TessutiLimited FirstputandcalloptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquire100%oftheoption
holders6.8%oftheissuedshare
capitalofTessutiLimitedoverfour
separatetranches.

Secondputandcalloptionwhereby
JDSportsFashionPlcmayacquire
orberequiredtoacquire100%ofthe
optionholders1.7%oftheissuedshare
capitaloftheissuedsharecapitalof
TessutiLimitedinonetranche.

ThirdputoptionwherebyJDSports
FashionPlcmayacquireorbe
requiredtoacquire3%oftheinitial
sharecapitalofTessutiLimitedintwo
tranchesof183sharesandafurther
twotranchesof182shares.

FourthputoptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquire1%oftheinitial
sharecapitalofTessutiLimitedinone
tranchof183shares.

Thefirstputoptionisexercisable
30daysaftertheapprovalbythe
auditorsoftheannualTessutiLimited
accountsof:

• Theyearended31January2021
• Theyearended31January2022
• Theyearended31January2023
• Theyearended31January2024

Thesecondputoptionisexercisable
3monthsaftertheapprovalbythe
auditorsoftheannualTessutiLimited
accountsof:

• Theyearended31January2024

The third put option option is 
exercisable30daysaftertheapproval
bytheauditorsoftheannualTessuti
Limitedaccountsof:

• Theyearended31January2023
• Theyearended31January2024
• Theyearended31January2025
• Theyearended31January2026

Thefourthputoptionisexercisable
30daysaftertheapprovalbythe
auditorsoftheannualTessutiLimited
accountsof:

• Theyearended31January2026

JDSports
Fashion 
Holdings 
AustraliaPty

PutoptionwherebyJDSportsFashion
Plcmayacquire20%oftheissued
sharecapitalofJDSportsFashion
AustraliaHoldingsPtyintranchesof
10%.

Theputoptionwasexercisedinthe
52weekperiodended30January
2021andJDSportsFashionHoldings
AustraliaPtyisnowwhollyownedby
JDSportsFashionPlc.

Bernard Esher 
Limited

PutandcalloptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquire20%oftheshare
capitalofBernardEsherLimited.

Theputoptionisexercisable30days
aftertheapprovalbytheauditorsofthe
annualBernardEsherLimitedaccountsof:

• Theyearended31January2021

Thecalloptionmaybeexercised:

•  30daysfollowingthepublicationofthe
auditedaccountsoftheyearended31
January22,or

•  withinaperiodofsixcalendarmonths
commencingonthedatetherelevant
Sellerceasestobeemployeeordirector
oftheCompany.

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest,
depreciationandamortisationforthe
relevantperiod,lessnetdebtasa%of
thetotalnumberofsharesinissueasat
thedateoftheproposedcompletion.

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest,
depreciationandamortisationforthe
relevantperiod,lessnetdebtasa%of
thetotalnumberofsharesinissueasat
thedateoftheproposedcompletion.

Notapplicable.The
putoptionhasbeen
exercised.

Themaximum
considerationis£4.7
million.

–

–

1.5

–

287

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

21. Trade and Other Payables (continued)

21. Trade and Other Payables (continued)

Company

Options in existence

Exercise periods

Methodology

Maximum price

Recognised as a liability

At 30 January 
2021

At 1 February  
2020

Catchbest
Limited

PutandcalloptionwherebyJD
SportsFashionPlcmayacquireor
berequiredtoacquiretheremaining
20%oftheissuedsharecapitalof
CatchbestLimited.

Mainline
Menswear
Holdings 
Limited

PutandcalloptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquiretheremaining20%
oftheissuedsharecapitalofMainline
MenswearHoldingsLimited.

Theputandcalloptionisexercisable
30daysaftertheapprovalbythe
auditorsoftheannualCatchbest
Limitedaccountsof:

• Theyearended31January2024
• Theyearended31January2025
• Theyearended31January2026
• Theyearended31January2027

Theputandcalloptionisexercisable
30daysaftertheapprovalbythe
auditorsoftheannualaccountsof:

• Theyearended30January2021

JDSFHoldings
(Canada)Inc.

Genesis Topco 
Inc.

PutandcalloptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquiretheremaining20%
oftheissuedsharecapitalofJDSF
Holdings(Canada)Inc.infourequal
trancheswiththeabilitytorollovera
tranchethathasnotpreviouslybeen
subjecttotheexerciseofaputoption.

Theputandcalloptionisexercisable
3monthsaftertheapprovalbythe
auditorsoftheannualaccountsof:

• Theyearended31January2025
• Theyearended31January2026
• Theyearended31January2027
• Theyearended31January2028

PutandcalloptionwherebyJD
SportsFashionPlcmayacquireorbe
requiredtoacquiretheremaining20%
oftheissuedsharecapitalofGenesis
TopcoInc.infourequaltrancheswith
theabilitytorolloveratranchethat
hasnotpreviouslybeensubjecttothe
exerciseofaputoption.

Theputoptionsareexercisable
within30calendardaysafterthe
determinationofthefinalput/
callvalueforthefiscalyear.The
firstputperiodwilloccurafter
thedeterminationoftheput/call
valueforthefasciayearendingon1
February2025.

Thecalloptionsareexercisablefor
aperiodof30dayscommencing30
daysaftertheputperiodhasclosed.

288

Themaximumoption
priceis£25million.

Themaximumoption
priceis£6million.

Themaximumoption
priceis£300million.

£m

1.1

6.0

3.4

Themaximumoption
priceis£1.2billion.

261.6

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest,
tax,depreciationandamortisation
fortherelevantfinancialperiod,less
netdebtasapercentageofthetotal
numberofsharesinissueasatthedate
oftheproposedcompletion.

The option price is calculated on a 
multipleofthelowerof(i)Average
profitaftertaxfortheprevioustwo
periods,or(ii)Forecastprofitaftertax
forthefollowingyear,asapercentage
ofthetotalnumberofsharesinissueas
atthedateoftheproposedcompletion.

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest,
tax,depreciationandamortisationfor
therelevantfinancialperiod,lesstotal
debt,plustotalcashasapercentageof
thetotalnumberofsharesinissueasat
thedateoftheproposedcompletion.

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest,
tax,depreciationandamortisation
fortherelevantfinancialperiod,less
netpost-closingcashanddebtasa
percentageofthetotalnumberof
sharesinissueasatthedateofthe
proposedcompletion.

£m

–

–

–

–

289

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

21. Trade and Other Payables (continued)

21. Trade and Other Payables (continued)

Company

Options in existence

Exercise periods

Methodology

Maximum price

Oi-Polloi
Limited

PutandcalloptionwherebyJDSports
FashionPlcmayberequiredtosell
9.9%oftheissuedsharecapitalofOi
PolloiLimitedfollowedbyaputoption
wherebyJDSportsFashionmaybe
requiredtoacquiretheremaining30%
oftheissuedsharecapitalofOiPolloi
Limitedinthreeequaltranchesof10%.

Thefirstoptionisexercisable60days
aftertheapprovalbytheauditorsof
theannualaccountsof:
• Theyearended31January2022
• Theyearended31January2023
• Theyearended31January2024
• Theyearended31January2025
• Theyearended31January2026

Thesecondoptionisexcercisable
60daysaftertheapprovalbythe
auditorsoftheannualaccountsof:
• Theyearended31January2025

Theoptionpriceiscalculatedbasedon
amultipleofearningsbeforeinterest
andtaxfortherelevantfinancial
period,lesstotaldebt,plustotalcash
asapercentageofthetotalnumber
ofsharesinissueasatthedateofthe
proposedcompletion.

Themaximumoption
priceis£10million.

Recognised as a liability

At 30 January 
2021

At 1 February  
2020

£m

0.1

£m

–

22. Provisions

A provision is recognised in the Consolidated Statement of Financial Position when the 
Group has a present legal or constructive obligation as a result of a past event, it is more 
likely than not that an outflow of economic benefits will be required to settle the obligation 
and the obligation can be estimated reliably.

ONEROUS CONTRACTS PROVISION
Within the onerous contracts provision, management have provided against the minimum 
contractual cost for the remaining term on a non-cancellable logistics services contract for 
the Azambuja warehouse in Portugal within the SportZone division. The provision will be 
unwound over a ten year period ending 30 September 2030. 



Balanceat1February2020
Provisionscreatedduringtheperiod

Balance at 30 January 2021 






Onerous
contracts 

£m

–
5.8

5.8 

Provisions have been analysed between current and non-current as follows:



Current 
Non-current

290





2021 

£m

0.7 
5.1 

5.8 

Total

£m

–
5.8

5.8

2020

£m

–
–

–

Total liability

365.9

73.2

23. Deferred Tax Assets and Liabilities

RECOGNISED DEFERRED TAX ASSETS AND LIABILITIES
Deferred tax assets and liabilities are attributable to the following:



Property,plantandequipment
Fascianame
Othertemporarydifferences
Taxlosses

Taxassets/(liabilities)

Assets 
2021 

£m

14.7 

–    

24.2 
1.7 

40.6 

Assets 
2020 

£m

Liabilities 
2021 

Liabilities 
2020 

£m

£m

Net 
2021 

£m

Net
2020

£m

–    
–    

13.0 
1.2 

14.2 

(12.0) 
(37.4) 
(5.6) 
–   

(6.4) 
(20.3) 
–    
–    

2.7 

(6.4)
(37.4)  (20.3)
13.0
1.2

18.6 
1.7 

(55.0) 

(26.7) 

(14.4) 

(12.5)

The UK Budget on 3 March 2021 included an announcement that the UK corporation tax rate 
will increase to 25% from 1 April 2023 for certain companies. This increase has not yet been 
substantively enacted. Under IAS 12, deferred tax is required to be calculated using rates that 
have been substantively enacted at the balance sheet date. Consequently, the deferred tax asset 
and liability have been calculated based on a rate of 19%. Had the deferred tax been calculated at 
25%, the deferred tax asset would increase by £4.7m and the deferred tax liability would increase 
by £2.1m.

291

 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

23. Deferred Tax Assets and Liabilities (continued)

Deferred tax asset on losses of £89.4m (2020: £56.6m) have not been recognised as there 
is uncertainty over the utilisation of these losses. The losses sit within the following Group 
subsidiaries:



SDSR–SportsDivisionSR,S.A
JDSportsFashionGermanyGmbH
JDSizeGmbH
JDSportsFashionATGmbH
JDSportsFashionSwedenAB
JDSportsFashionFinlandOY
SportsUnlimitedRetailBV
JDSports(Thailand)Limited
JDSportsFashionKoreaInc
Clothingsites.co.ukLimited
KGRRugbyLimited
TisoGroupLimitedanditssubsidiaries
Other 
















2021 

£m

21.7
6.7  
4.0
5.3
4.1
2.7 
13.6  
3.0
12.9 
4.5

–

4.7 
6.2 
89.4 

MOVEMENT IN DEFERRED TAX DURING THE PERIOD



Balanceat2February2019
Recognisedonacquisition
Recognisedondisposal
Recognisedinincome
Reclassifications
Foreignexchangemovements

Balanceat1February2020
Recognisedonacquisition
Recognisedinincome
Foreignexchangemovements

Balance at 30 January 2021 

Property, plant 
and equipment 

Fascia name 

Other 

Tax losses 

£m

1.2
(0.6)
0.1
(8.0)
0.7
0.2

(6.4)
(1.7)
11.5
(0.7)

2.7 

£m

(13.6)
(6.3)
–
4.3
(4.4)
(0.3)

(20.3)
(28.2)
10.9
0.2

£m

0.6
0.5
(1.3)
9.6
3.7
(0.1)

13.0
(3.8)
8.6
0.8

(37.4) 

18.6 

£m

0.8
–
–
0.4
–
–

1.2
–
0.4
0.1

1.7 

2020

£m

17.4
–   
3.6
1.9
3.2
2.0
–   
0.9
8.2
4.5
3.6
4.7
6.6
56.6

Total

£m

(11.0)
(6.4)
(1.2)
6.3
–
(0.2)

(12.5)
(33.7)
31.4
0.4

(14.4)

As at 30 January 2021, the Group has no recognised deferred income tax liability (2020: 
£nil) in respect of taxes that would be payable on the unremitted earnings of certain 
overseas subsidiaries. As at 30 January 2021, the unrecognised gross temporary differences 
in respect of overseas subsidiaries is £425.4 million (2020: £192.7 million). No deferred 
income tax liability has been recognised in respect of this temporary difference due to the 
foreign profits exemption and the availability of double tax relief.

There are no income tax consequences attached to the payment of dividends by the Group 
to its shareholder.

24. Capital and Reserves

ISSUED ORDINARY SHARE CAPITAL
The total number of authorised 
ordinary shares at 30 January 2021 are 
1,243,000,000 (2020: 1,243,000,000) with 
a par value of 0.25p per share (2020: 0.25p 
per share). All issued shares are fully paid.

The capital structure of the Group consists 
of equity attributable to equity holders of 
the parent, comprising issued share capital, 
share premium and retained earnings. 

It is the Board’s policy to maintain a strong 
capital base so as to maintain investor, 
creditor and market confidence and to  
sustain future development of the business. 
The processes for managing the Group’s 
capital levels are that the Board regularly 
monitors the net cash / debt in the 
business, the working capital requirements 
and forecast cash flows. Based on this 
analysis, the Board determines the 
appropriate return to equity holders while 
ensuring sufficient capital is retained in the 
business to meet its strategic objectives. 



At 1 February 2020 and 30 January 2021 

FOREIGN CURRENCY TRANSLATION 
RESERVE
The foreign currency translation reserve 
comprises all foreign currency differences 
arising from the translation of the financial 
statements of foreign operations.

The Board monitors capital using a ratio of 
net debt to equity using net cash / financial 
debt. Net cash / financial debt is calculated 
as per Note 29 and equity is calculated 
using the share price as at the financial year 
end multiplied by the number of ordinary 
shares in issue. The net debt to equity ratio 
as at 30 January 2021 was 18.0% (2020: 
24.3%). There were no changes to the 
Group’s approach to capital management 
during the period.

On 3 February 2021, JD Sports Fashion 
Plc completed the placing of new ordinary 
shares in the capital of the company. A 
total of 58,393,989 new ordinary shares 
were issued, increasing the total ordinary 
shares in issue to 1,031,627,149. This was a 
non-adjusting post balance sheet event. 
Further details are provided in Note 31.  

Full disclosure on the rights attached to 
shares is provided in the Directors’ Report 
on page 163. 

Number of 
  ordinary shares 



thousands

 973,233  

Ordinary
share capital

£m

2.4

OTHER EQUITY
Put and call options held by non-
controlling interests are accounted for 
using the present access method. Upon 
initial recognition of the put or call option 
liability a corresponding entry is made to 
other equity, and for subsequent changes 
on remeasurement of the liability the 
corresponding entry is made to Exceptional 
Items in the Income Statement. 

292

293

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

25. Non-controlling Interests

25. Non-controlling Interests (continued)

The following disclosure provides summarised financial information for investments that 
have non-controlling interests (‘NCI’). NCI is initially measured at the proportionate interest 
in identifiable net assets of the acquiree.

The table below provides a list of the subsidiaries which include NCI at 30 January 2021 and 
1 February 2020:

Country of 
incorporation

NCI at 
30 January 
2021

NCI at 
1 February 2020

Net income/
(loss) 
attributable 
to NCI for 
52 weeks 
ending 
30 January 
2021 

Net income/
(loss) 
attributable 
to NCI for 
52 weeks 
ending 1 
February 
2020 

NCI at 
30 January 
2021

NCI at 
1 February 
2020

Summarisedresultsofoperations

Revenue
Profit/(loss)fortheperiod,netoftax

Iberian Sports  
Retail Group SL  
52 weeks to 
30 January 2021 

Iberian Sports  Genesis Topco Inc
(sub-group)
6 week period to
30 January 2021

Retail Group SL 
52 weeks to 
1 February 2020 

£m

579.2
3.7

£m

629.9
23.1

£m

156.3
(8.7)

Iberian Sports  
Retail Group SL  
52 weeks to 
30 January 2021 

Iberian Sports  Genesis Topco Inc
(sub-group)
6 week period to
30 January 2021

Retail Group SL 
52 weeks to 
1 February 2020 

%

%

£m

£m

£m

£m

Summarisedstatementofcashflows

£m

£m

£m

Name of 
subsidiary:

Iberian Sports 
Retail Group 
SL

JD Sports 
Fashion Korea

Genesis 
Topco Inc 

Other

50.0%

50.0%

5.9

67.6

8.9

62.4

Spain / 
Portugal / 
Canaries 

Korea

50.0%

50.0%

(2.3)

7.8

(3.0)

10.1

United States

20.0%

–

(1.2)

178.4

–

–

Netcashprovidedby/
(usedin)operatingactivities
Netcashusedininvestingactivities
Netcashfrom/(usedin)financingactivities

Cash and cash equivalents:
Atthebeginningoftheperiodpresented
At the end of the period 

35.7
(16.3)
57.2

82.5
159.1 

42.2
(22.2)
0.4

62.1
82.5 

(33.8)
(8.6)
(15.7)

182.9
124.8

Various*

6%–50% 12.5% – 50%

2.5

4.9

3.9

257.7

(1.3)

4.6

(2.5)

70.0

26. Dividends

* Other includes subsidiaries incorporated in the UK, Canada, Germany, India and Malaysia (2020: UK, Australia, Germany, India and Malaysia). 

During the period, the Group has increased its shareholding in one non-wholly owned 
subsidiary. Furthermore, JD Sports Fashion Holdings Pty in Australia was previously non-
wholly owned, however, during the period ended 30 January 2021 the Group increased its 
shareholding to 100%.  

For newly acquired non-wholly owned subsidiaries, further details are provided in Note 11.

The following table summarises the information relating to each of the Group’s subsidiaries 
that has material NCI. On 14 December 2020, the Group’s equity interest in the Genesis sub-
group reduced from 100% to 20% as part of the Shoe Palace acquisition (further details are 
provided in Note 11). Accordingly, the information relating to the Genesis sub-group is only 
for the period from 14 December to 30 January 2021:

Iberian Sports 
Retail Group SL 
2021 

Iberian Sports 
Retail Group SL 
2020 

Genesis Topco Inc
(sub-group)
2021

£m

269.0 
456.3 

725.3 

(239.9) 
(343.4) 

142.0 

£m

216.1 
467.6 

683.7 

(243.5) 
(294.4) 

145.8 

£m

319.0
1,091.3

1,410.3

(387.6)
(359.7)

663.0

Summarisedstatementoffinancialposition

Current assets 
Non-currentassets

Total assets 

Currentliabilities
Non-currentliabilities

Net assets 

294

Dividend distribution to the Company’s shareholders is recognised as a liability in the Group 
and Company financial statements in the period in which it is approved.

After the reporting date the following dividend was proposed by the Directors and will 
be payable to all shareholders on the register at 25 June 2021. The dividends were not 
provided for at the reporting date.



1.44pperordinaryshare(2020:0.00p)

Dividends on Issued Ordinary Share Capital



Finaldividendof0.00p(2020:1.44p)perqualifying
ordinarysharepaidinrespectofpriorperiod,but
notrecognisedasaliabilityinthatperiod
Interimdividendof0.00p(2020:0.28p)perqualifying 
ordinarysharepaidinrespectofcurrentperiod

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

14.9 

£m

–

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

£m

–

–

–

14.0

2.7

16.7

295

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

27. Commitments

30. Related Party Transactions and Balances

As at 30 January 2021, the Group had entered into contracts to purchase property, plant 
and equipment as follows:



Contracted 

2021 

£m

12.8

2020

£m

20.3

28. Pension Schemes

The Group operates defined contribution 
pension schemes, the assets of which are 
held separately from those of the Group 
in independently administered funds. 
Obligations for contributions to the defined 
contribution schemes are recognised as 
an expense in the Consolidated Income 
Statement when incurred.

The pension charge for the period 
represents contributions payable by the 
Group of £14.7 million (2020: £13.1 million) 
in respect of employees. Disclosure of the 
pension contributions payable in respect 
of the Directors is included in the Directors 
Remuneration Report. The amount owed 
to the schemes at the period end was £2.4 
million (2020: £1.8 million).

29. Analysis of Net Cash

Net cash consists of cash and cash equivalents together with other borrowings from bank 
loans and overdrafts, other loans, loan notes, finance leases and similar hire purchase 
contracts.

At 1 February  On acquisition of 
subsidiaries 

2020 

£m

465.9
(5.6)

460.3 

Cash flow 

£m

495.0
(10.1)

Non-cash  At 30 January
2021

movements 

£m

0.2

–

£m

964.4
(15.7)

£m

3.3

–

3.3 

484.9 

0.2 

948.7



Cashatbankandinhand
Overdrafts

Cash and cash equivalents 

Interest-bearingloansand 
borrowings:
Bankloans
Otherloans

Net cash / (financial debt) 

429.9 

(70.4) 

433.3 

(29.7)
(0.7)

(0.6)
(73.1)

(52.4)
0.8

(1.7)
4.1

2.6 

(84.4)
(68.9)

795.4

Transactions and balances with each category of related parties during the period are shown 
below. Transactions were undertaken in the ordinary course of business on an arm’s length 
basis. Outstanding balances are unsecured (unless otherwise stated) and will be settled in cash.

TRANSACTIONS WITH RELATED PARTIES WHO ARE NOT MEMBERS OF THE GROUP 

PENTLAND GROUP LIMITED
During the financial year, Pentland Group Limited owned 55% (2020: 55%) of the issued 
ordinary share capital of JD Sports Fashion Plc. The Group made purchases of inventory from 
Pentland Group Limited in the period and the Group also sold inventory to Pentland Group 
Limited. The Group also paid royalty costs to Pentland Group Limited for the use of a brand. 

During the period, the Group entered into the following transactions with Pentland Group 
Limited:



Saleofinventory
Purchaseofinventory
Royaltycosts
Marketingcosts
Otherincome

Income from   Expenditure with 
related parties 
2021 

related parties 
2021 

Income from  Expenditure with
related parties
2020

related parties 
2020 

£m

1.4 
– 
– 
– 
– 

£m

–
(46.7)
(1.8)
(0.3)
–

£m

1.6
–
–
0.1
0.5

£m

–
(48.4)
(5.1)
–
–

At the end of the period, the following balances were outstanding with Pentland Group Plc:

Amounts owed by  Amounts owed to  Amounts owed by  Amounts owed to
related parties
2020

related parties 
2021 

related parties 
2021 

related parties 
2020 



Tradereceivables/(payables)

£m

0.9 

£m

(3.1)

£m

1.4

£m

(1.1)

Other than the remuneration of Directors as shown in Note 5 and in the Directors’ 
Remuneration Report on page 179 there have been no other transactions with Directors in 
the year (2020: nil).

Leaseliabilities

(1,992.7)

(143.2)

285.2

(79.1)

(1,929.8)

Net cash / (financial debt) 

(1,562.8) 

(213.6) 

718.5 

(76.5) 

(1,134.4)

Other loans of £68.9 million is the deferred consideration payable at 30 January 2021 
in respect of the acquisition of Shoe Palace Corporation (see Note 11). The deferred 
consideration is not contingent and is due within one year.

296

297

 
 
 
 
 
 
 
 
 
 
NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

31. Post Balance Sheet Events (continued)

MARKETING INVESTMENT GROUP S.A. 
(‘MIG’)
On 11 March 2021, JD Sports Fashion Plc 
entered into a conditional agreement for 
the acquisition of 60% of the share capital 
of Marketing Investment Group S.A. The 
business operates 410 retail stores and 
associated trading websites across nine 
countries in Central and Eastern Europe. 
In the year ended 31 January 2020, MIG 
generated revenues of approximately £200 
million (£stg equivalent). The estimated 
date of completion of the acquisition is 
May 2021 subject to customary closing 
conditions and competition clearance. 

The net assets of MIG at the date 
of completion are expected to be 
approximately £15 million. Put and call 
options to enable future exit opportunities 
for the 40% shareholders have also been 
agreed and become exercisable after the 
year ended January 2025.

31. Post Balance Sheet Events

DTLR VILLA LLC (‘DTLR’)
On 31 January 2021, JD Sports Fashion 
Plc entered into a conditional agreement 
for the acquisition of 100% of DTLR Villa 
LLC (‘DTLR’ or ‘Company’). Completion of 
the acquisition was subject to customary 
closing conditions, including expiration 
or termination of the applicable waiting 
period under the U.S. Hart-Scott-Rodino 
Antitrust Improvements Act (HSR Act). The 
acquisition subsequently completed on 17 
March 2021.

Total cash consideration for the acquisition 
was $495 million, subject to customary 
working capital and other adjustments 
at completion, of which approximately 
$100 million will be used to repay existing 
indebtedness of the Company. This cash 
consideration is being funded from the 
Group’s cash resources and existing bank 
facilities. The DTLR Management Team 
(‘Management’), headed up by Glenn 
Gaynor and Scott Collins, who will be 
continuing in their roles as Co-CEOs, have 
also reinvested a portion of their proceeds 
back into DTLR in exchange for a new 
minority stake of approximately 1.4%. Put 
and call options, to enable future exit 
opportunities for Management, have also 
been agreed and become exercisable after 
a minimum period of three years.

DTLR is based in Baltimore, Maryland and is 
a hyperlocal athletic footwear and apparel 
streetwear retailer. Originally named 
Downtown Locker Room, the Company 
later re-branded as DTLR and, in 2017, 
merged with Sneaker Villa Inc (previously 
based in Philadelphia). At acquisition, 
DTLR operated from 247 stores across 19 
states, principally in the North and East 
of the United States. The acquisition of 
DTLR, with its differentiated consumer 
proposition, will enhance the Group’s 
presence in the North and East of the 
United States complementing not only our 
existing JD and Finish Line fascias but also 
the recent acquisition of Shoe Palace which 
is based on the West Coast.

Due to the proximity of the date of the 
acquisition and the date of this Annual 
Report, it is not possible to present a 
goodwill calculation, or the fair values 
of the assets and liabilities acquired. The 
goodwill calculation and fair value table will 
be presented in the announcement of our 
Interim Results on the 14 September 2021.

PLACING OF NEW ORDINARY SHARES
On 3 February 2021, JD Sports Fashion Plc 
(‘the Company’) completed the placing 
of new ordinary shares in the capital 
of the Company. A total of 58,393,989 
new ordinary shares in the capital of the 
Company were placed by Investec Bank plc 
and Peel Hunt LLP at an issue price of 795 
pence per share (the ‘Placing Price’). 

The Placing Shares represent 
approximately 6.0 per cent of the existing 
issued share capital of the Company and 
raised proceeds of approximately £456.0 
million after costs. The Placing Price 
represents a discount of approximately 2.5 
per cent to the mid-market closing price of 
815 pence on 3 February 2021. The Placing 
was implemented on a non-pre-emptive 
basis.

The admission of the Placing Shares to 
trading on the main market for listed 
securities took place on the 8 February 
2021. The Placing Shares rank pari passu 
in all respects with each other and with 
the existing issued Ordinary Shares. This 
includes, without limitations, the right to 
receive all dividends and other distributions 
declared or paid in respect of such 
Ordinary Shares after the date of issue of 
the Placing Shares. 

The Company now has a total of 
1,031,627,149 Ordinary Shares in issue. The 
Company does not hold any shares in 
treasury and the total number of voting 
shares in issue is therefore 1,031,627,149. 

298

299

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

32. Subsidiary Undertakings

32. Subsidiary Undertakings (continued)

The following companies were the subsidiary undertakings of JD Sports Fashion Plc at 30 
January 2021.

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Ownership 
& Voting 
Rights 
Interest

100%

2Squared 
Agency Limited

A Number of 
Names Limited

ActivInstinct 
Holdings 
Limited

ActivInstinct 
Limited*

Allsports.co.uk 
Limited*

Alpine Bikes 
Limited*

Alpine Group 
(Scotland) 
Limited*

Ark Fashion 
Limited

Aspecto 
(Holdings) 
Limited

UK

UK

UK

UK

UK

UK

UK

UK

UK

Aspecto Trading 
Limited*

UK

Athleisure 
Limited

Base 
Childrenswear 
Limited

Bernard Esher 
Limited

UK

UK

UK

Blacks Outdoor 
Retail Limited

UK

*Indirect holding of the Company

300

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Distributor of fashion 
apparel and accessories

Wholesale of clothing and 
footwear

100%

Intermediate holding 
company

100%

Dormant company

100%

Dormant company

100%

41 Commercial Street, Leith, 
Edinburgh, EH6 6JD

Dormant company

41 Commercial Street, Leith, 
Edinburgh, EH6 6JD

Intermediate holding 
company

60%

60%

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Dormant company

100%

Dormant company

100%

Dormant company

100%

Intermediate holding 
company

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of childrens 
fashion apparel and 
footwear

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of premium 
womens fashion apparel 
and footwear

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of outdoor 
footwear, apparel and 
equipment

100%

80%

80%

100%

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Blue Retail 
Limited*

UK

Hollinsbrook Way, 
Pilsworth,Bury, Lancashire, 
BL9 8RR

Dormant company

Ownership 
& Voting 
Rights 
Interest

100%

Capso Holdings 
Limited*

Isle of 
Man

33–37 Athol Street, Isle Of 
Man, IM1 1LB

Intermediate holding 
company

100%

Castlebrook 
Management 
Company 
Limited

Catchbest 
Limited 

CCC Outdoors 
Limited*

UK

UK

UK

Champion Retail 
Limited*

Ireland

Champion 
Sports 
(Holdings) 
Unlimited*

Champion 
Sports Group 
Limited*

Champion 
Sports Ireland*

Champion 
Sports Newco 
Limited*

Choice 33 
Limited*

Ireland

Ireland

Ireland

Ireland

UK

Choice Limited* UK

Cloggs Online 
Limited

Clothingsites 
Holdings 
Limited

UK

UK

*Indirect holding of the Company

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Dormant Company

100%

Retail of clothing in a 
specialised store

80%

Dormant company

100%

Retailer of sports and 
leisure goods

100%

Dormant company

100%

Intermediate holding 
company

Retailer of sports and 
leisure goods

100%

100%

Dormant company

100%

Dormant company

88%

Retailer of fashion apparel 
and footwear

88%

Dormant company

100%

Intermediate holding 
company

100%

301

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

32. Subsidiary Undertakings (continued)

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Ownership 
& Voting 
Rights 
Interest

100%

75%

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Retailer of fashion apparel 
and footwear

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Retailer of childrens 
fashion apparel and 
footwear

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Licensor of a fashion 
brand

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Dormant company

90%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Dormant company

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Intermediate holding 
company

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Dormant company

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Intermediate holding 
company

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Distributor of sports 
apparel and footwear

Viale Majno Luigi 17/A, 
20122 Milano Italy

Distributor of sports 
apparel and footwear

100%

100%

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Dormant company

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Retailer of sports inspired 
footwear and apparel

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Dormant company

100%

Germany Wittestraße 30 K, 13509 

Berlin

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Retailer of sports inspired 
footwear and apparel

100%

Dormant company

100%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Dormant company

72%

Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR

Intermediate holding 
company

100%

Clothingsites.
co.uk Limited*

UK

Dantra Limited

UK

Duffer of St 
George Limited

Exclusive 
Footwear 
Limited

First Sport 
Limited*

Focus Brands 
Limited

Focus 
Equipment 
Limited*

Focus Group 
Holdings 
Limited*

Focus 
International 
Limited*

Focus Italy 
S.pa.*

Focus Sports 
& Leisure 
International 
Limited*

Footasylum 
Limited

Footasylum 
Brands Limited*

Footasylum 
GmbH 

Footpatrol 
London 2002 
Limited

Frank Harrison 
Limited*

Genesis Finco 
Limited*

UK

UK

UK

UK

UK

UK

UK

Italy

UK

UK

UK

UK

UK

UK

*Indirect holding of the Company

302

Genesis 
Holdings Inc

Genesis Topco 
Inc

George Fisher 
Holdings 
Limited*

George Fisher 
Limited*

GetTheLabel.
com Limited*

Giulio Fashion 
Limited*

US

US

UK

UK

UK

UK

Giulio Limited*

UK

Giulio Woman 
Limited*

Go Explore 
Consulting 
Limited*

UK

UK

Go Outdoors 
Fishing Limited*

UK

GOL Realisations 
Holdings Limited

UK

Go Outdoors 
Equestrian 
Limited *

Go Outdoors 
Retail Limited*

Graham Tiso 
Limited*

Henleys 
Clothing 
Limited

UK

UK

UK

UK

*Indirect holding of the Company

Ownership 
& Voting 
Rights 
Interest

80%

80%

60%

60%

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Intermediate holding 
company

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Intermediate holding 
company

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Intermediate holding 
company

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of outdoor 
footwear, apparel and 
equipment

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

24–32 King Street, 
Cambridge, 
Cambridgeshire, CB1 1LN

24–32 King Street, 
Cambridge, 
Cambridgeshire, CB1 1LN

24–32 King Street, 
Cambridge, 
Cambridgeshire, CB1 1LN

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

41 Commercial Street, Leith, 
Edinburgh, EH6 6JD

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Dormant company

80%

Intermediate holding 
company

Retailer of premium 
fashion apparel and 
footwear

88%

88%

Dormant company

88%

Dormant company

100%

Retailer of outdoor leisure 
equipment and apparel

100%

Intermediate holding 
company

100%

Dormant company 

100%

Retailer of outdoor leisure 
equipment and apparel

100%

Retailer of outdoor 
footwear, apparel and 
equipment

60%

Dormant company

100%

303

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

32. Subsidiary Undertakings (continued)

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Ownership 
& Voting 
Rights 
Interest

100%

100%

50%

80%

100%

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Dormant company 

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of premium 
mens fashion apparel and 
footwear

Polígono Industrial de las 
Atalayas, Avenida Euro, N2, 
Alicante 03114.

Intermediate holding 
company

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Retailer of sports and 
leisure inspired goods

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Intermediate holding 
company

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Hip 
(Birmingham) 
Limited

Hip Store 
Limited

UK

UK

Iberian Sports 
Retail Group SL

Spain

I Am Athlete, 
LLC*

Infinities Retail 
Group Holdings 
Limited

Infinities Retail 
Group Limited*

US

UK

UK

IRG Altrincham 
Limited*

UK

IRG Birkenhead 
Limited*

UK

IRG Blackburn 
Limited*

IRG Bradford 
Limited*

IRG Bury 
Limited*

UK

UK

UK

IRG Chesterfield 
Limited*

UK

IRG Denton 
Limited*

IRG Derby 
Limited*

IRG Stockport 
Limited*

UK

UK

UK

*Indirect holding of the Company
304

IRG Stoke 
Limited*

UK

IRG Warrington 
Limited*

UK

J D Sports 
Limited

UK

Jandernama

Spain

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Polígono Industrial de las 
Atalayas, Avenida Euro, N2, 
Alicante 03114.

Dormant company

Ownership 
& Voting 
Rights 
Interest

100%

Dormant company

100%

Dormant company

100%

Intermediate holding 
company

100%

100%

JD Academy 
Limited

UK

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Management consultancy 
activities other than 
financial management

JDSF Retail 
(Canada) Inc

Canada

JD Canary 
Islands Sports 
SL*

JD Newco 2 
Limited

Spain

UK 

1200 Waterfront Centre, 
200 Burrard Street, 
Vancouver BC V6C 3L6

Polígono Industrial de las 
Atalayas, Avenida Euro, N2, 
Alicante 03114.

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

JD Size GmbH

Germany Neusser Strasse 93, 50670 

JD Spain Sports 
Fashion 2010 
SL*

Spain

JD Sports 
(Thailand) 
Limited*

Thailand

JD Sports 
Active Limited

UK

Cologne

Polígono Industrial de las 
Atalayas, Avenida Euro, N2, 
Alicante 03114.

Room No. TT04 No. 
1106 Sukhumvit Road, 
Phrakhanong Sub-district, 
Klongtoey District, Bangkok

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of sports inspired 
footwear and apparel

88%

Retailer of sports inspired 
footwear and apparel

65%

Dormant company 

100%

Retailer of sports inspired 
footwear and apparel

100%

Retailer of sports inspired 
footwear and apparel

65%

Retailer of sports inspired 
footwear and apparel

80%

Dormant company

100%

JD Sports 
Fashion 
(France) SAS

JD Sports 
Fashion AT 
GmbH

JD Sports 
Fashion Aus 
Pty*

France

96 R Du Pont Rompu, 
59200 Tourcoing.

Intermediate holding 
company

100%

Austria Wallnerstraße 1, 3. Stock, 

1010 Vienna, Austria

Retailer of sports inspired 
footwear and apparel

100%

Australia

Level 12, 54 Park St, Sydney, 
NSW 2000

Retailer of sports inspired 
footwear and apparel

100%

*Indirect holding of the Company

305

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

32. Subsidiary Undertakings (continued)

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Ownership 
& Voting 
Rights 
Interest

100%

JD Sports 
Fashion 
Belgium BV

JD Sports 
Fashion BV

JD Sports 
Fashion 
Denmark APS

JD Sports 
Fashion Finland 
OY

JD Sports 
Fashion 
Germany GmbH

JD Sports 
Fashion 
Holdings Aus 
Pty

JD Sports 
Fashion India 
LLP

JD Sports 
Fashion Korea 
Inc

JD Sports 
Fashion NZ Pty 
Limited*

JD Sports 
Fashion PTE 
LTD*

JD Sports 
Fashion SDN 
BHD

Belgium

Wiegstraat 21, 2000 
Antwerpen.

Retailer of sports inspired 
footwear and apparel

Netherlands Oosteinderweg 247 B 1432 
AT Aalsmeer.

Retailer of sports inspired 
footwear and apparel

100%

Denmark

Finland

c/o Harbour House, 
Sundkrogsgade 21, 2100 
Copenhagen.

c/o Intertrust Finland Oy, 
Lautatarhankatu 6, 00580, 
Helsinki

Retailer of sports inspired 
footwear and apparel

100%

Retailer of sports inspired 
footwear and apparel

100%

Germany

Neusser Strasse 93, 50670 
Cologne

Retailer of sports inspired 
footwear and apparel

80%

Australia

Level 12, 54 Park St, Sydney, 
NSW 2000

Intermediate holding 
company

100%

India

Korea

New 
Zealand

Singapore

Malaysia

B-808 The Platina, 
Gachibawli, Hyderabad, 
Telangana, India – 500032

Outsourced multichannel 
operations

100%

6F Yoonik Bldg. 430 Eonju-
ro, Gangnam-gu, Seoul

Retailer of sports inspired 
footwear and apparel

50%

Anderson Lloyd, Level 10 
Otago House, Cnr Moray 
Place & Princes Street, 
Dunedin, 9016, NZ

190 Middle Road, 14–05, 
Fortune Centre, Singapore, 
188979

Suite D23, 2ND Floor, Plaza 
Pekeliling, No. 2, Jalan 
Tun Razak, 50400 Kuala 
Lumpur, Malaysia

Retailer of sports inspired 
footwear and apparel

100%

Retailer of sports inspired 
footwear and apparel

80%

Retailer of sports inspired 
footwear and apparel

80%

JD Sports 
Fashion SRL

Italy

Via Montenapoleone n. 29 – 
20121 Milan, Italy

Retailer of sports inspired 
footwear and apparel

100%

JD Sports 
Fashion Sweden 
AB

JD Sports Gyms 
Acquisitions 
Limited*

Sweden

UK

C/o Intertrust CN (Sweden) 
AB, PO Box 16285, 103 25 
Stockholm, Sweden

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of sports inspired 
footwear and apparel

100%

Dormant company

94%

*Indirect holding of the Company
306

JD Sports Gyms 
Limited

UK

JDSF Holdings 
(Canada) Inc

Canada

Ireland

John David 
Sports Fashion 
(Ireland) 
Limited

KGR Rugby 
Limited

UK

Kukri (Asia) 
Limited*

Hong 
Kong

Kukri (HK) 
Limited*

Hong 
Kong

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

1200 Waterfront Centre, 
200 Burrard Street, 
Vancouver BC V6C 3L6

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Unit 4, 27th Floor, Global 
Trade Square, 21 Wong 
Chuk Hang Road, Hong 
Kong

Unit 4, 27th Floor, Global 
Trade Square, 21 Wong 
Chuk Hang Road, Hong 
Kong

Ownership 
& Voting 
Rights 
Interest

94%

Operator of fitness 
centres

Intermediate holding 
company

80%

Retailer of sports inspired 
footwear and apparel

100%

Distributor of rugby 
apparel and accessories

100%

Distributor of sports 
apparel and accessories

80%

Dormant company

80%

Kukri Australia 
Pty Limited*

Kukri Events 
Limited*

Kukri GB 
Limited*

Kukri NZ 
Limited*

Kukri Pte 
Limited*

Kukri Shanghai 
Limited*

Australia

39 Charles Street, 
Norwood, SA 5067

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

UK

UK

Distributor of sports 
apparel and accessories

Dormant company

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Distributor and retailer 
of sports apparel and 
accessories

New 
Zealand

Unit 2, 45 The Boulevard, 
Te Rapa Park, Hamilton

Distributor of sports 
apparel and accessories

80%

80%

80%

60%

80%

Singapore 10 Anson Road, 19–15 

International Plaza, 
Singapore 079903

Shanghai Room 221–225, No. 2 

Building, No.38 Debao 
Road, China (Shanghai) 
Pilot Free Trade Zone, 
Shanghai, 200131, China

106-1533 Broadway St, 
Port Coquitlam, British 
Columbia, V3c 6P3

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

Kukri Sports 
Canada Inc*

Canada

Kukri Sports 
Ireland Limited*

Ireland

*Indirect holding of the Company

Distributor of sports 
apparel and accessories

Distributor of sports 
apparel and accessories

80%

Distributor of sports 
apparel and accessories

60%

Distributor of sports 
apparel and accessories

80%

307

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Nature of Business and Operation

Ownership 
& Voting 
Rights 
Interest

80%

Kukri Sports 
Limited

UK

Kukri Sports 
Middle East 
JLT*

Onepointfive 
Ventures 
Limited* 

Mainline 
Menswear 
Holdings 
Limited

Mainline 
Menswear 
Limited*

Middle 
East

Canada

UK

UK

Marathon 
Sports Limited*

Ireland

Millets Limited

UK

Mitchell’s 
Practical 
Campers 
Limited*

Nanny State 
Limited

UK

UK

Naylor’s 
Equestrian LLP*

UK

Nicholas 
Deakins Limited

UK

Oi-Polloi 
Limited

Old Brown 
Bag Clothing 
Limited*

UK

UK

*Indirect holding of the Company
308

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Lakeview Tower, Jumeirah 
Lake Towers, Dubai, United 
Arab Emirates

1200 Waterfront Centre, 
200 Burrard Street, 
Vancouver BC V6C 3L6

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Intermediate holding 
company

Distributor of sports 
apparel and accessories

80%

Retailer of fashion 
apparel and footwear

Intermediate holding 
company

80%

80%

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Retailer of premium 
mens fashion apparel and 
footwear

80%

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Dormant company

100%

Dormant company

100%

Dormant company

100%

Dormant company

100%

Retailer of Equestrian 
equipment

Retailer of athletic 
footwear and streetwear 
apparel

Distributor of fashion 
footwear

100%

80%

100%

 63 Thomas Street, 
Manchester, M4 1LQ

Retail sale of clothing in 
specialised stores 

80%

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Dormant company

100%

NiceKicks 
Holdings LLC

US

755 Jarvis Drive, Morgan 
Hill, CA 95037

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

OneTrueSaxon 
Limited

UK

Open Fashion 
Limited

UK

PCPONE*

Ireland

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

3 Burlington Road, Dublin 
4, D04RD68, Republic of 
Ireland

Nature of Business and Operation Ownership 

& Voting 
Rights 
Interest

Dormant company

100%

Dormant company

100%

Intermediate holding 
company

100%

Pear Sports 
LLC*

Peter Werth 
Limited*

US

UK

PG2019 Limited UK

Pink Soda 
Limited

Premium 
Fashion 
Limited

UK

UK

Prima Designer 
Limited*

UK

R.D. Scott 
Limited

UK

Rascal Clothing 
Ltd

UK

SDSR – Sports 
Division SR, 
S.A*

Portugal

SEA Sports 
Fashion SDN. 
BHD. 

Malaysia

*Indirect holding of the Company

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Retailer of sports and 
leisure inspired goods

80%

Millae & Bryce Limited, 
Bonnington Bond 2 
Anderson Place, Edinburgh, 
EH6 5NP

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, Lancashire, 
BL9 8RR

Acre House, 11/15 William 
Road, London, United 
Kingdom, NW1 3ER

Rua Joao Mendoça, nº 
505, Matosinhos Freguesia, 
São Mamede de Infesta e 
Senhora da Hora, 4464 503, 
Matosinhos, Portugal

Level 19–01, Block B, 
Plaza Zurich, No. 12, 
Jalan Gelenggang, Bukit 
Damansara, 50490 
Kuala Lumpur, Wilayah 
Persekutuan KL.

Dormant company

100%

Retailer of fashion 
apparel and footwear

Intermediate holding 
company

100%

100%

Dormant company

100%

Intermediate holding 
company

Retailer of fashion 
apparel and footwear

Retailer of fashion 
apparel and footwear

Retailer of sports and 
leisure goods

100%

100%

50%

50%

Wholesaler and retailer 
of sports inspired 
footwear and apparel

60%

309

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

Nature of Business and Operation Ownership 

& Voting 
Rights 
Interest

Retailer of athletic 
footwear and streetwear 
apparel

Retailer of sports 
inspired footwear and 
apparel

80%

100%

Dormant company

100%

Design and distributor of 
sportswear

85%

Intermediate holding 
company

100%

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Shoe Palace 
Corporation

US

755 Jarvis Drive, Morgan 
Hill, CA 95037

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Size? Limited

UK

Sonneti 
Fashions 
Limited*

Source Lab 
Limited

South South 
East Limited

UK

UK

UK

Spikes Holding 
LLC*

US

Spodis SA*

France

Sport Zone 
Canarias (SL)*

Spain

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Dormant company

80%

96 R Du Pont Rompu, 
59200 Tourcoing, France

Retailer of sports and 
leisure goods

Retailer of sports and 
leisure goods

Avenida el Paso, 10, 
1º, Edificio Multiusos, 
Polígono Industrial Los 
Majuelos, La Laguna 
38201, Santa Cruz de 
Tenerife, Spain

100%

30%

Sportiberica 
– Sociedade 
de Arigos de 
Desporto S.A.

Sports 
Unlimited 
Retail BV

Sprinter 
Megacentros 
Del Deporte 
SLU*

Portugal

Avenida das Indústrias, n.º 
63, Agualva do Cacém, 
Sintra, Portugal

Retailer of sports and 
leisure goods

65%

Netherlands Oosteinderweg 247 B 
1432 AT Aalsmeer, The 
Netherlands

Spain

Polígono Industrial de las 
Atalayas, Avenida Euro, 
N2, Alicante 03114, Spain

Retailer of sports and 
leisure goods

100%

Retailer of sports and 
leisure goods

50%

Squirrel Sports 
Limited*

UK

Tessuti Group 
Limited

UK

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Dormant company

80%

Intermediate holding 
company

100%

*Indirect holding of the Company
310

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Tessuti Limited* UK

Tessuti Retail 
Limited*

UK

The Alpine 
Group Limited*

UK

The Finish Line 
Distribution, Inc*

The Finish Line 
MA, Inc*

The Finish Line 
Puerto Rico, Inc*

The Finish Line 
Transportation, 
Inc*

The Finish Line 
USA, Inc*

The Finish Line, 
Inc*

The John David 
Group Limited

Tiso Group 
Limited

Topgrade 
Sportswear 
Holdings 
Limited

Topgrade 
Sportswear 
Limited*

Touchwood 
Sports Limited

Ultimate 
Outdoors 
Limited*

US

US

US

US

US

US

UK

UK

UK

UK

UK

UK

*Indirect holding of the Company

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

41 Commercial Street, 
Leith, Edinburgh, EH6 
6JD

Nature of Business and Operation Ownership 

& Voting 
Rights 
Interest

Retailer of fashion 
apparel and footwear

88%

Dormant company

100%

Intermediate holding 
company

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Retailer of sports and 
leisure inspired goods

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Dormant company

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Retailer of sports and 
leisure inspired goods

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Retailer of sports and 
leisure inspired goods

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Retailer of sports and 
leisure inspired goods

3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235

Intermediate holding 
company

60%

80%

80%

80%

80%

80%

80%

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

41 Commercial Street, 
Leith, Edinburgh, EH6 
6JD

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Dormant company

100%

Intermediate holding 
company

60%

Dormant company

80%

Distributor and 
multichannel retailer 
of sports and fashion 
apparel and footwear

80%

Dormant company

100%

Dormant company

100%

311

NOTESTOTHECONSOLIDATEDFINANCIALSTATEMENTS

COMPANYBALANCESHEET

32. Subsidiary Undertakings (continued)

Name of subsidiary

Place of 
Registration

Registered Address

Varsity Kit 
Limited*

UK

Weaver’s Door 
Ltd

UK

Wellgosh 
Limited

X4L Gyms 
Limited*

UK

UK

*Indirect holding of the Company

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Hollinsbrook Way, 
Pilsworth, Bury, 
Lancashire, BL9 8RR

Nature of Business and Operation Ownership 

& Voting 
Rights 
Interest

Dormant company

100%

Dormant Company 

100%

Retailer of fashion 
apparel and footwear

Operator of fitness 
centres

100%

94%

As at 30 January 2021



Assets 
Intangibleassets
Property,plantandequipment
Investmentproperty
Investments
Investmentinassociates
Deferredtaxassets

Total non-current assets 

Stocks
Debtors
Cashandcashequivalents

Total current assets 

Total assets 

Liabilities 
Creditors:amountsfallingduewithinoneyear
Leaseliabilities
Incometaxliabilities

Total current liabilities 

Creditors:amountsfallingdueaftermorethanoneyear
Leaseliabilities

Total non-current liabilities 

Total liabilities 

Total assets less total liabilities 

Capital and reserves
Issuedordinarysharecapital
Sharepremium
Retained earnings 

  As at 30 January 
2021 

As at 1 February
2020

Note

£m

£m

C5
C6
C8
C9

C15

C10
C11
C12

C13
C7


C14
C7

C16


28.9
502.5
2.8
532.2
2.5  
3.4

27.9
607.6
3.0
587.3
2.5 
1.0

1,072.3  

1,229.3 

193.0
502.1
398.0

1,093.1  

181.6
487.6
143.8

813.0 

2,165.4  

2,042.3 

(436.0)
(61.9)
(8.9) 

(506.8) 

(8.0)
(371.2)

(379.2) 

(886.0) 

1,279.4  

2.4
11.7
1,265.3  

(370.8)
(68.3)
(27.4)

(466.5)

(5.6)
(420.9)

(426.5)

(893.0)

1,149.3 

2.4
11.7
1,135.2 

Total equity 
1,149.3 
The Company has taken advantage of the exemption in s408 of the Companies Act 2006 not to 
present its individual income statement and related notes. The accompanying notes form part of 
these financial statements. 

1,279.4  

These financial statements were approved by the Board of Directors on 13 April 2021 and were 
signed on its behalf by:

N Greenhalgh  
Director

Registered number: 1888425

312

313

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANYSTATEMENTOFCHANGESINEQUITY

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

For the 52 weeks ended 30 January 2021

Ordinary

share  
capital 

Share 
premium 

Retained 
earnings 



Balanceat2February2019

Profitfortheperiod

Totalcomprehensiveincomefortheperiod
Dividendstoequityholders

Balanceat1February2020

Profitfortheperiod

Totalcomprehensiveincomefortheperiod

Balance at 30 January 2021 

£m

2.4

–

–
–

2.4

–

–

2.4  

The accompanying notes form part of these financial statements. 

£m

11.7

–

–
–

£m

974.1

177.8

177.8
(16.7)

Total
equity

£m

988.2 

177.8 

177.8 
(16.7)

11.7

1,135.2

1,149.3 

–

–

130.1

130.1

130.1 

130.1 

11.7  

1,265.3  

1,279.4 

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

C1. BASIS OF PREPARATION 
The parent company financial statements 
of JD Sports Fashion Plc were prepared in 
accordance with Financial Reporting Standard 
101 Reduced Disclosure Framework (‘FRS 101’).  

In preparing these financial statements, 
the Company applies the recognition, 
measurement and disclosure requirements 
of international accounting standards in 
conformity with the requirements of the 
Companies Act 2006 (‘Adopted IFRSs’) and 
has set out below where advantage of the FRS 
101 disclosure exemptions has been taken.

In these financial statements, the Company 
has applied the exemptions available under 
FRS 101 in respect of the following disclosures: 

•  A Cash Flow Statement and related notes; 

•  Comparative period reconciliations for share 

capital, tangible fixed assets, intangible 
assets and investment properties; 

•  Disclosures in respect of transactions with 

wholly owned subsidiaries; 

•  Disclosures in respect of the compensation 

of Key Management Personnel; and

•  Disclosures of transactions with a 

management entity that provides key 
management personnel services to the 
Company.

As the consolidated financial statements of 
JD Sports Fashion Plc include the equivalent 
disclosures, the Company has also taken the 
exemptions under FRS 101 available in respect 
of the following disclosures:

•  Certain disclosures required by IAS 36 
Impairment of assets in respect of the 
impairment of goodwill and indefinite life 
intangible assets; 

•  Certain disclosures required by IFRS15 

Revenue from contracts with customers in 
respect of disaggregation of revenue and 
performance obligations;

•  Certain disclosures required by IFRS16 

Leases in respect of the Company acting as 
a lessor;

•  Disclosures in respect of capital 

•  Certain disclosures required by IFRS 

management;  

•  The effects of new but not yet effective 

IFRSs;

314

3 Business Combinations in respect of 
business combinations undertaken by the 
Company; and 

C1. BASIS OF PREPARATION (CONTINUED)

•  Certain disclosures required by IFRS 13 Fair 

Value Measurement and the disclosures 
required by IFRS 7 Financial Instrument 
Disclosures.

The Company has taken advantage of the 
exemption in s408 of the Companies Act 
2006 not to present its individual income 
statement and related notes. The total 
recognised comprehensive income included 
in these consolidated financial statements is 
£130.1 million (2020: £177.8 million).

The accounting policies have, unless otherwise 
stated, been applied consistently to all periods 
presented in these financial statements. 

The financial statements have been prepared 
on a going concern basis under the historical 
cost convention except as disclosed in the 
accounting policies in Note 1 of the Group 
financial statements. The preparation of 
financial statements in conformity with 
FRS 101 requires the use of certain critical 
accounting estimates. It also requires 
management to exercise its judgement in the 
process of applying the Company’s accounting 
policies. The areas involving a higher degree 
of judgement or complexity, or areas where 
assumptions and estimates are significant 
to the financial statements are the same for 
the Company as they are for the Group. For 
further details, see page 232 in the Group 
financial statements.

C2. DIRECTORS REMUNERATION
The remuneration of Executive Directors for both the Company and Group are disclosed in Note 
5 of the Group financial statements.

C3. AUDITOR’S REMUNERATION
Fees payable to the Company’s auditor for the audit of the Company and Group financial 
statements are disclosed in Note 3 of the Group financial statements.

C4. STAFF NUMBERS AND COSTS
The average number of persons employed by the Company (including Directors) during the 
period, analysed by category, was as follows:

Salesanddistribution
Administration

Fulltimeequivalents

The aggregate payroll costs of these persons were as follows:



Wagesandsalaries
Socialsecuritycosts
Pension costs 
Otheremployedstaffcosts

2021 

15,510
619 

16,129

10,388

2020

14,767
566

15,333

10,173

52 weeks to 
30 January 2021 

52 weeks to
1 February 2020

£m

188.4
13.7
3.6
–

205.7

£m

225.7
15.8
3.4
1.2

246.1

315

 
 
 
 
 
 
 
 
NOTESTOTHECOMPANYFINANCIALSTATEMENTS

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

C5. INTANGIBLE ASSETS
Goodwill in the Company comprises the goodwill on acquisition of First Sport (£15.0 million) and 
Allsports (£0.9 million).

Brand names in the Company comprise all brand names included in the Group table (Note 12) 
within the Sport Fashion segment with the exclusion of the Duffer brand name which is included 
within Duffer of St George Limited and the Doone brand name which is included in the Sport 
Zone group.

Brand licences in the Company comprise all brand licenses included in the Group table (Note 12). 
Brand licences are stated at cost less accumulated amortisation and impairment losses.

Goodwill 

Brand licences 

Brand names 



Cost or valuation
At1February2020
Additions

At30January2021

Amortisation and impairment
At1February2020
Chargefortheperiod

At30January2021

Net book value
At 30 January 2021 

At1February2020

£m

£m

19.9
–

19.9

4.0
–

4.0

15.9 

15.9

11.7
3.8

15.5

11.0
2.2

13.2

2.3 

0.7

£m

7.4
–

7.4

7.4
–

7.4

– 

–

Software
development 

£m

36.3
7.6

43.9

25.0
8.2

33.2

10.7 

11.3

C6. PROPERTY, PLANT AND EQUIPMENT 

 Improvements
to short 
leasehold 
properties 

Land and 
buildings 

Computer  Fixtures and 
fittings 
equipment 

Motor  Right of use 
assets 

vehicles 



£m

£m

£m

£m

£m

£m

Total

£m

75.3
11.4

86.7

47.4
10.4

57.8

28.9

27.9

Total

£m

Cost
At1February2020
Additions
Disposals
Leasemodifications
andremeasurements
Reclassificationstoother
assetcategories

At30January2021

Depreciation and impairment
At1February2020
Chargeforperiod
Disposals
Impairments
Reclassificationstoother
assetcategories

At30January2021

Net book value
At 30 January 2021 

At1February2020

316

13.0
3.9
–

–

–

16.9

–
3.1
–
–

–

3.1

20.4
1.9
(0.4)

–

(0.6)

21.3

15.9
4.6
(0.4)
–

(1.1)

45.4
4.7
(0.1)

274.2
10.9
(1.9)

–

–

–

(0.1)

0.1
–
–

–

–

523.9 877.0
22.1 43.5
(6.6)
(4.2)

(29.8) (29.8)

–

(0.7)

50.0

283.1

0.1

512.0 883.4

39.4
4.4
–
–

141.1
30.5
(1.8)
–

0.1
–
–
–

72.9 269.4
114.5
71.9
(2.2)
–
0.3
0.3

–

–

–

–

(1.1)

19.0

43.8

169.8

0.1

145.1 380.9

13.8  

13.0

2.3  

4.5

6.2  

6.0

113.3  

133.1

–  

–

366.9   502.5 

451.0 607.6

C7. LEASES 
The Company has adopted the same accounting policies as the Group in respect of IFRS16 
Leases and adopted IFRS16 on 3 February 2019. Details of the accounting policies applied from 3 
February 2019 onwards can be found in Note 1 to the Group financial statements on page 232 and 
Note 14 to the Group financial statements on page 264.

As a lessee 
‘Property, plant and equipment’ comprise owned and leased assets that do not meet the 
definition of investment property.



Property,plantandequipmentowned
Right-of-useassets,exceptforinvestmentproperty

Note

C6
C6

2021 

£m

135.6
366.9

502.5 

2020

£m

156.6
451.0

607.6

The Company leases assets including land and buildings, vehicles, machinery and IT equipment. 
Information about leases for which the Company is a lessee is presented below.

Right-of-use assets



Cost
At1February2020
Additions
Disposals
Remeasurementadjustments
At30January2021

Depreciation and impairment
At1February2020
Depreciationchargefortheperiod
Impairmentofright-of-useassets
At30January2021

At 30 January 2021 

At1February2020

Lease liabilities



Maturity analysis – contractual undiscounted cash flows
Lessthanoneyear
Onetofiveyears
Morethanfiveyears
Total undiscounted lease liabilities 

Lease liabilities included in the statement of 
financial position 

Current
Non-current

Property 

£m

522.2
21.0
(4.2)
(30.0)
509.0

72.1
71.0
0.3
143.4

365.6  

450.1










Vehicles 
and Equipment 

£m

1.7
1.1
–
0.2
3.0

0.8
0.9
–
1.7

1.3  

0.9

2021 

£m

76.4
235.0
190.2
501.6 

433.1 

61.9
371.2

Total

£m

523.9
22.1
(4.2)
(29.8)
512.0

72.9
71.9
0.3
145.1

366.9 

451.0

2020

£m

78.4
246.9
218.9
544.2

489.2

68.3
420.9

As at 30 January 2021, the weighted average discount rate applied to the lease portfolio of the 
Company is 3.2% (2020: 3.2%)

317

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECOMPANYFINANCIALSTATEMENTS

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

C7. LEASES (CONTINUED)
Amounts recognised in profit or loss





Interestonleaseliabilities
Variableleasepaymentsnotincludedinthemeasurementofleaseliabilities
Incomefromsubleasingright-of-useassets
Expensesrelatingtoshorttermleasesandlowvalueleases
Impairmentofright-of-useassets







52 weeks to 
30 January 
2021 

52 weeks to
1 February
2020

£m

13.4
2.9
0.1
0.3
0.3

£m

14.6
13.0
0.1
5.8
2.3

As a lessor 
Lease income from lease contracts in which the Company acts as a lessor is as below.

OperatingLease

LeaseIncome

52 weeks to 
30 January 
2021 

52 weeks to
1 February
2020





£m

0.1

£m

0.1

The Company leases out residential and office properties. The Company has classified these 
leases as operating leases, because they do not transfer substantially all the risk and rewards 
incidental to the ownership of the assets. 

The following table sets out a maturity analysis of lease payments, showing the undiscounted 
lease payments to be received after the reporting date.



Withinoneyear
Laterthanoneyearandnotlaterthanfiveyears






2021 

£m

0.1
–

0.1

2020

£m

0.1
0.1

0.2

C8. INVESTMENT PROPERTY
Investment property, which is property held to earn rentals, is stated at cost less accumulated 
depreciation and impairment losses. Investment property is depreciated over a period of 50 
years on a straight line basis, with the exception of freehold land, which is not depreciated. The 
Company has not elected to revalue investment property annually but to disclose the fair value 
below. An external valuation to determine the fair value is prepared every three years by persons 
having the appropriate professional experience. When an external valuation is not prepared, an 
annual assessment is conducted using internal expertise.



Cost 
At1February2020and30January2021

Depreciation and impairment 
At1February2020
Chargeforperiod

At30January2021

Net book value 
At 30 January 2021 

At1February2020

318























£m

4.8

1.8
0.2

2.0

2.8

3.0

C8. INVESTMENT PROPERTY (CONTINUED)
The investment properties brought forward relate to properties leased to Focus Brands Limited 
(£4.2 million) and Kukri Sports Limited (£0.6 million). 

These properties remain Investment Properties from the Company perspective as at 30 January 
2021. 

Based on an external valuation prepared as at 31 December 2018, the fair value of the investment 
properties as at that date was £4.5 million. 

Management do not consider either of the investment properties to be impaired as the future 
rental income supports the carrying value. 

C9. INVESTMENTS

In the Company’s accounts all investments in subsidiary undertakings and joint ventures are 
stated at cost less provisions for impairment losses.



Cost
At1February2020
Additions
Disposals

At 30 January 2021 

Impairment
At1February2020
Impairments

At30January2021

Net book value
At 30 January 2021 

At1February2020



























£m

635.3
24.6
(38.5)

621.4

48.0
41.2

89.2

532.2

587.3

The additions to investments in the current year comprise the following. Unless otherwise stated 
the investment is 100% owned.



JDSFHoldings(Canada)Inc–80%
ANumberofNamesLimited
JDSportsFashionHoldingsAustraliaPtyLtd
CatchbestLimited–80%
JDSportsGymsLimited–94%
SportibericaSociedadeDeArtigosDeDesportoS.A.–65%
WellgoshLimited
KukriSportsLimited–80%
Oi-PolloiLimited–79.9%

























2021

£m

8.2
4.7
4.1
3.2
1.2
1.3
1.2
0.6
0.1

Totaladditions
24.6
The disposal relates to a capital reduction in the year in respect of the investment held in Genesis 
Finco Limited. 





A list of subsidiaries is disclosed in Note 32 of the Group financial statements.

319

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECOMPANYFINANCIALSTATEMENTS

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

C10. STOCKS



Finishedgoodsandgoodsforresale





2021 

£m

193.0

2020

£m

181.6

The Company has £19.7 million (2020: £19.0 million) of stock provisions at the end of the period. 

C11. TRADE AND OTHER RECEIVABLES



Current assets 
Tradereceivables
Otherreceivables
Prepaymentsandaccruedincome
AmountsowedbyotherGroupcompanies








2021 

£m

5.1
1.0
24.5
471.5

502.1

2020

£m

2.0
14.5
33.8
437.3

487.6

A summary of the Company’s exposure to credit risk for trade receivables is as follows:



Not past due 
Pastdue0–30days
Pastdue30–60days
Past60days

Gross 

£m

0.7  
1.3  
0.6  
2.8  

5.4  

2021 
Provision 

£m

– 
– 
–  
(0.3) 

(0.3) 

Net 

£m

0.7  
1.3  
0.6  
2.5  

5.1  

Gross 

£m

1.6
0.1
0.3
0.3

2.3

2020
Provision 

£m

–
–
–
(0.3)

(0.3)

Net

£m

1.6
0.1 
0.3
–

2.0 

At 30 January 2021, the exposure to credit risk for trade receivables by geographic region was as 
follows:

Tradereceivables

UK 
Europe 
Restofworld

Total 

As at 
30 January 2021 
Total 

As at
1 February 2020
Total





£m

4.3 
0.8
0.3 

5.4

£m

–
2.3
–

2.3

At 30 January 2021, the exposure to credit risk for trade receivables by type of counterparty was 
as follows:

Tradereceivables

Supplierrebatesandroyalties

As at 
30 January 2021 
Total 

As at
1 February 2020
Total





£m

5.4

£m

2.3

At 30 January 2021, the carrying amount of the Company’s most significant customer was £1.7 
million (2020: £0.2 million).

320

C11. TRADE AND OTHER RECEIVABLES (CONTINUED)
A summary of the Company’s exposure to credit risk for trade receivables is as follows:

Asat30January2021

Notpastdue
Pastdue0–30days
Pastdue30–60days
Pastdue61–90days
Morethan90dayspastdue

Total 

Asat1February2020

Notpastdue
Pastdue0–30days
Pastdue30–60days
Pastdue61–90days
Morethan90dayspastdue

Total 

Movement on this provision is shown below:



At1February2020 
Created 

At 30 January 2021 

Weighted  
average loss rate 

Gross carrying 
amount 

Loss 
allowance 

Credit
impaired

£m

–
–
–
–
12.0%

5.6% 

£m

0.7
1.3
0.6
0.3
2.5

5.4 

£m

–
–
–
–
(0.3)

(0.3) 

£m

–
–
–
–
–

–

Weighted  
average loss rate 

Gross carrying 
amount 

Loss 
allowance 

Credit
impaired

£m

–
–
–

100.0%
100.0%

13.0% 

£m

1.6
0.1
0.3
0.2
0.1

2.3 

£m

–
–
–
(0.2)
(0.1)

(0.3) 







£m

–
–
–
–
–

–

£m

0.3
–

0.3

The Amounts owed by other Group companies is after a provision of £114.8 million (2020: £106.6 
million) against the balances outstanding at the end of the period. 

The other classes within trade and other receivables do not contain impaired assets.

C12. FINANCIAL INSTRUMENTS
Financial Assets 
Thecurrencyprofileofcashandcashequivalentsisshownbelow:



Bankbalancesandcashfloats

Sterling 
Euros 
US Dollars 
Australian Dollars 
Other 









2021 

£m

2020

£m

398.0

143.8

265.9
39.1
79.9
5.4
7.7

91.3
32.1
6.0
10.0
4.4

398.0

143.8

321

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECOMPANYFINANCIALSTATEMENTS

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

C12. FINANCIAL INSTRUMENTS (CONTINUED)

C15. DEFERRED TAX ASSETS AND LIABILITIES 

Credit Risk 
The Company has provided guarantees on working capital and other banking facilities entered 
into by Spodis SA (€6.6 million) and Kukri Sports Limited and Kukri GB Limited (£1.0 million). 
In addition, the syndicated committed £700 million bank facility, which was in place as at 30 
January 2021, encompassed cross guarantees between the Company, Blacks Outdoor Retail 
Limited, Tessuti Limited, Go Outdoors Retail Limited, The Finish Line, Inc., The Finish Line USA 
Inc., Genesis Holdings Inc., Genesis Finco Limited, Focus Brands Limited and Focus International 
Limited to the extent to which any of these companies were overdrawn. As at 30 January 2021, 
these facilities were drawn down by £nil (2020: £nil).

Fair Values 
The fair values together with the carrying amounts shown in the Balance Sheet as at 30 January 
2021 are as follows:



Tradeandotherreceivables
Cashandcashequivalents
Trade and other creditors – current 
Tradeandothercreditors–non-current

Unrecognised gains 








Note

C11
C12



Carrying
amount 
2021 

Fair value
2021

£m

£m

477.6
398.0
(395.1)
(8.0)

477.6
398.0
(395.1)
(8.0)

472.5

472.5

–

Fair Value Hierarchy 
For information on Company balances which are categorised at the same level as for Group, see 
Note 20. In addition, Investment property held in the Company of £2.8 million (2020: £3.0 million) 
is categorised as Level 3 within the fair value hierarchy.

C13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR



Trade creditors 
Othercreditorsandaccruedexpenses
Othertaxandsocialsecuritycosts
AmountspayabletootherGroupcompanies













2021 

£m

199.2
195.9
9.1
31.8

2020

£m

162.5
164.9
8.5
34.9

436.0

370.8

C14. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR



Othercreditorsandaccruedexpenses









2021 

£m

8.0

2020

£m

5.6

322

Recognised Deferred Tax Assets and Liabilities 
Deferred tax assets and liabilities are attributable to the following:

Assets 
2021 

Assets 
2020 

Liabilities 
2021 

Liabilities 
2020 



Property,plantandequipment
Other 

Taxassets/(liabilities)

£m

1.1  
2.3  

3.4 

£m

–
2.2

2.2

£m

–
–

–

Movement in Deferred Tax during the Period

Net 
2021 

£m

1.1
2.3

Net
2020

£m

(1.2)
2.2 

£m

(1.2)
–

(1.2)

3.4

1.0



Balanceat2February2019
Recognisedinincome

Balanceat1February2020
Recognisedinincome

Balance at 30 January 2021 

Property, plant 
and equipment 

£m

(0.6)
(0.6)

(1.2)
2.3

1.1 

Other 

£m

2.3
(0.1)

2.2
0.1

2.3 

Total

£m

1.7
(0.7)

1.0
2.4

3.4

The UK Budget on 3 March 2021 included an announcement that the UK corporation tax rate 
will increase to 25% from 1 April 2023 for certain companies. This increase has not yet been 
substantively enacted. Under IAS 12, deferred tax is required to be calculated using rates that 
have been substantively enacted at the balance sheet date. Consequently, the deferred tax asset 
and liability have been calculated based on a rate of 19%. Had the deferred tax been calculated at 
25%, the deferred tax asset would increase by £1.1m.

C16. CAPITAL
Issued Ordinary Share Capital for both the Company and Group is disclosed in Note 24 of the 
Group financial statements.

C17. DIVIDENDS
After the reporting date the dividend proposed by both Company and Group Directors is 
disclosed in Note 26 of the Group financial statements.

C18. COMMITMENTS
As at 30 January 2021, the Company had entered into contracts to purchase property, plant and 
equipment as follows:


Contracted 





2021 

£m
8.0

2020

£m
7.4

C19. RELATED PARTY TRANSACTIONS AND BALANCES
During the period, the Company entered into the following transactions with Pentland Group 
Limited:

Income from  Expenditure with 
related parties 
2021 

related parties 
2021 

Income from  Expenditure with
related parties
2020

related parties 
2020 



Purchaseofinventory
Otherincome

£m

– 
– 

£m

(26.0)
–

£m

–
0.1

£m

(23.5)
–

323

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTESTOTHECOMPANYFINANCIALSTATEMENTS

NOTESTOTHECOMPANYFINANCIALSTATEMENTS

C20. CONTINGENT LIABILITIES
Where the Company enters into contracts 
to guarantee the indebtedness of other 
companies within its Group, the Company 
treats the guarantee contract as a contingent 
liability until such time as it becomes probable 
that the Company will be required to make a 
payment under the guarantee.

The Company has provided the following 
guarantees:

•  Guarantee on the working capital facilities 
and bonds and guarantees in Spodis SA of 
€6.6 million (2020: €6.6 million).

•  Guarantee on the working capital facilities 

Kukri Sports Limited and Kukri GB Limited of 
£1.0 million (2020: £1.0 million).

•  Guarantee to Kiddicare Properties Limited in 
relation to the rental commitments on four 
stores assigned to Blacks Outdoor Retail 
Limited. The total value of the remaining 
rental commitments at 30 January 2021 was 
£1.3 million (2020: £2.9 million).

•  Guarantee on loan facility with HSBC in JD 
Australia of AUD1.1 million (2020: AUD1.1 
million).

•  Guarantee on overdraft facility with Lloyds 
for Tiso Limited of £5.7 million (2020: £5.7 
million).

C21. ULTIMATE PARENT COMPANY
The immediate parent undertaking is Pentland 
Group Limited (formerly known as ‘Pentland 
Group Plc’), a company registered in England 
and Wales. R S Rubin and his close family 
are considered the ultimate controlling party 
by virtue of their control of Pentland Group 
Limited (a company registered in Jersey).  
Consolidated financial statements will be 
prepared by Pentland Group Limited (a 
company registered in England and Wales), 
which is the parent undertaking of the 
smallest and largest group of undertakings 
to consolidate these financial statements 
for the year ended 31 December 2020. The 
consolidated financial statements of Pentland 
Group Limited can be obtained from the 
company’s registered office at 8 Manchester 
Square, London, W1U 3PH, England.

The Consolidated Financial Statements of JD 
Sports Fashion Plc are available to the public 
and may be obtained from The Company 
Secretary, JD Sports Fashion Plc, Hollinsbrook 
Way, Pilsworth, Bury, BL9 8RR or online at 
www.jdplc.com.

C22. POST BALANCE SHEET EVENTS
Please refer to Note 31 in the Group accounts 
for disclosure of the post balance sheet events 
impacting JD Sports Fashion Plc.

C19. RELATED PARTY TRANSACTIONS AND BALANCES (CONTINUED)

At the end of the period, the Company had the following balances outstanding with Pentland 
Group Limited:



Tradepayables

Amounts owed by  
related parties 
2021 

Amounts owed to 
related parties 
2021 

Amounts owed by 
related parties 
2020 

Amounts owed to
related parties
2020

£m

– 

£m

(0.1)

£m

–

£m

(0.1)

TRANSACTIONS WITH RELATED PARTIES WHO ARE MEMBERS OF THE GROUP
Subsidiaries 
In the disclosure below the Company has applied the exemptions available under FRS 101 in 
respect of transactions with wholly owned subsidiaries.

Loans represent historic intercompany balances and initial investment in subsidiary undertakings 
to enable them to purchase other businesses. For subsidiaries with a non-controlling interest, 
these long term loans attract interest at the UK base rate plus an applicable margin. 

Other intercompany balances and trade receivables / payables relates to: 

•  The sale and purchase of stock between the Company and its subsidiaries on arm’s length 

terms; and 

•  Recharges for administrative overhead and distribution costs. 

Other intercompany balances are settled a month in arrears. These balances do not accrue 
interest. In certain circumstances where the subsidiaries have not repaid these balances, they 
have been reclassified to long term loans, and therefore accrue interest as applicable.

During the period, the Company entered into the following transactions with subsidiaries not 
wholly owned:

Income from 
related parties 
2021 

Expenditure with 
related parties 
2021 

Income from 
related parties 
2020 

Expenditure with
related parties
2020



Sale/(purchase)ofinventory
Interestreceivable
Dividendincomereceived
Rentalincome
Royaltyincome
Managementchargereceivable

£m

150.5 
4.0 
3.8 
0.1 
28.9 
2.3 

£m

(1.4)
–
–
–
–
–

£m

169.1
0.3
11.6
0.2
3.1
6.0

£m

–
–
–
–
–
–

At the end of the period, the Company had the following balances outstanding with subsidiaries 
not wholly owned:

Amounts owed by  
related parties 
2021 

Amounts owed to 
related parties 
2021 

Amounts owed by 
related parties 
2020 

Amounts owed to
related parties
2020



Non-tradingloanreceivable
Non-tradingloanreceivable
(interestbearing)
Tradereceivables
Otherintercompanybalances
Incometaxgrouprelief

£m

50.2 

111.5 
22.5 
– 
0.6 

£m

–

–
–
(3.4)
–

£m

22.8

96.1
34.4
–
2.6

£m

–

–
–
(3.4)
(0.9)

324

325

 
 
 
 
 
 
 
 
 
FINANCIAL CALENDAR

SHAREHOLDERINFORMATION

FinancialStatementsPublished
AnnualGeneralMeeting
InterimResultsAnnounced
PeriodEnd(52Weeks)
FinalResultsAnnounced



















27May2021
01July2021
14September2021
29January2022
12April2022

REGISTERED OFFICE

JD SPORTS FASHION PLC 
Hollinsbrook Way  
Pilsworth 
Bury 
Lancashire  
BL9 8RR

COMPANY NUMBER 

Registered in England and Wales, 
Number 1888425

FINANCIAL ADVISERS AND STOCKBROKERS 

PEEL HUNT LLP
7th Floor, 100 
Liverpool Street 
London 
EC2M 2AT

INVESTEC BANK PLC
30 Gresham Street 
London 
EC2V 7QP

PRINCIPAL BANKERS 

BARCLAYS BANK PLC  
43 High Street  
Sutton 
Surrey  
SM1 1DR

SOLICITORS

LINKLATERS LLP
One, Silk Street 
London  
EC2Y 8HQ

REGISTRARS 

EQUINITI LIMITED 
Aspect House 
Spencer Road 
Lancing 
West Sussex  
BN99 6DA

ADDLESHAW 
GODDARD LLP 
1 St. Peter’s Square 
Manchester  
M2 3DE

FINANCIAL PUBLIC RELATIONS 

ENGINE MHP 
60 Great Portland Street 
London  
W1W 7RT

AUDITOR

KPMG LLP  
1 St. Peter’s Square  
Manchester  
M2 3AE

326

327

FIVEYEARRECORD(UNAUDITED)

ALTERNATIVEPERFORMANCEMEASURES(TERMSLISTEDINALPHABETICALORDER)

52 weeks to 

52 weeks to
28 January 2017  3 February 2018  2 February 2019  1 February 2020  30 January 2021

53 weeks to 

52 weeks to 

52 weeks to 



Revenue
Costofsales

Gross profit

£m

£m

£m

£m

£m

2,378.7
(1,215.1)

3,161.4
(1,629.8)

4,717.8
(2,474.5)

6,110.8 
(3,236.0) 

6,167.3
(3,205.7)

1,163.6

1,531.6

2,243.3

2,874.8 

2,961.6

Sellinganddistributionexpenses

(813.0)

(1,080.5)

(1,632.9)

(2,020.2) 

(2,126.4)

Administrativeexpenses–normal
Administrativeexpenses–exceptional

(106.2)
(6.4)

(144.7)
(12.9)

(253.6)
(15.3)

(348.6) 
(90.3) 

(381.2)
(97.3)

Administrativeexpenses

(112.6)

(157.6)

(268.9)

(438.9) 

(478.5)

Otheroperatingincome

1.8

2.4

4.7

10.9 

28.3

Operating profit

Beforeexceptionalitems
Exceptionalitems

Operating profit before financing

Financialincome
Financialexpenses

Profit before tax
Incometaxexpense

Profit for the period

239.8

246.2
(6.4)

239.8

0.8
(2.2)

238.4
(53.8)

184.6

Attributabletoequityholdersoftheparent 178.9
5.7
Attributabletonon-controllinginterest

295.9

346.2

426.6 

385.0

308.8
(12.9)

361.5
(15.3)

516.9 
(90.3) 

482.3
(97.3)

295.9

346.2

426.6 

385.0

0.6
(2.0)

294.5
(58.1)

236.4

231.9
4.5

1.2
(7.5)

339.9
(75.7)

1.7 
(79.8) 

348.5 
(97.8) 

264.2

250.7 

261.8
2.4

246.1 
4.6 

1.5
(62.5)

324.0
(94.8)

229.2

224.3
4.9

Basic earnings per ordinary share from  
continuing operations (i)

Adjusted basic earnings per ordinary  
share from continuing operations (i) (ii)

18.38p

23.83p

26.90p

25.29p 

23.05p

19.04p

25.15p

28.44p

34.26p 

32.19p

Dividends per ordinary share (i) (iii)

1.55p

1.63p

1.71p

0.28p 

1.44p

(i)  Basic and adjusted earnings per ordinary share and dividends per ordinary share have been adjusted to reflect the share split, effective 24 November 
2016, as if the event had occurred at the beginning of the earliest period presented.  
(ii)  Adjusted basic earnings per ordinary share is based on earnings excluding the post-tax effect of certain exceptional items (see Note 10).
(iii)  Represents dividends declared for the year. Under IFRS dividends are only accrued when approved.
(iv)  52 weeks to 1 February 2020 reflects the application of IFRS16 ‘Leases’ for the first time, the impact is on Operating Profit and Financial Expenses. 

328

The Directors measure the performance of the Group based on a range of financial measures, 
including measures not recognised by international financial reporting standards (‘IFRS’) adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union. These alternative 
performance measures may not be directly comparable with other companies’ alternative 
performance measures and the Directors do not intend these to be a substitute for, or superior 
to, IFRS measures. The Directors believe that these alternative performance measures assist in 
providing additional useful information on the underlying performance of the Group. 

Alternative Performance Measures are also used to enhance the comparability of information 
between reporting periods, by adjusting for exceptional items. Exceptional items are disclosed 
separately as they are considered unusual in nature and not reflective of the underlying trading 
and profitability of the Group. The separate reporting of exceptional items, which are presented 
as exceptional within the relevant category in the Consolidated Income Statement, helps provide 
an indication of the Group’s underlying business performance. The principal items which may be 
included as exceptional items are listed in Note 4.

ADJUSTED EARNINGS PER ORDINARY SHARE BEFORE EXCEPTIONALS
The calculation of basic earnings per share is detailed in Note 10. Adjusted basic earnings per 
ordinary share has been based on the profit for the period attributable to equity holders of the 
parent for each financial period but excluding the post-tax effect of certain exceptional items. A 
reconciliation between basic earnings per share and adjusted earnings per share is shown below:

Basic earnings per share 
Exceptionalitemsexcludinglossondisposalofnon-currentassets
Taxrelatingtoexceptionalitems

Adjusted earnings per ordinary share  

2021 

2020

23.05p
10.00p
(0.86)p (0.30)p

25.29p
9.27p

32.19p

34.26p

Core 
The Group’s core Sports Fashion fascia is JD and the Group’s core market is the UK and Republic 
of Ireland.

Effective Core Rate of Taxation 
A reconciliation between the UK main rate of corporation tax and the effective core rate from 
continuing activities is as follows:



2021 

%

19.0
UKmainrateofcorporationtax
1.1
Depreciationandimpairmentofnon-qualifyingnon-currentassets
2.0
Effectoftaxratesinforeignjurisdictions
Expensesnotdeductibleandincomenottaxable
1.7
Recognitionofpreviouslyunrecognisedtaxlosses/movementindeferredtaxassets 1.8
2.6
Other 

Effective core rate of taxation  

28.2

2020

%

19.0
0.7
1.8
1.8
(0.5)
2.4

25.2

329

 
 
 
 
ALTERNATIVEPERFORMANCEMEASURES(TERMSLISTEDINALPHABETICALORDER)

ALTERNATIVEPERFORMANCEMEASURES(TERMSLISTEDINALPHABETICALORDER)

EBITDA before exceptional items 
Earnings before interest, tax, depreciation and amortisation. 



Profitfortheperiod
Addback:
Financialexpenses
Incometaxexpense
Depreciation,amortisationandimpairmentofnon-currentassets
Exceptionalitems
Deduct:
Financialincome

EBITDA before exceptional items 

2021 

£m

229.2

62.5
94.8
507.9
97.3

2020

£m

250.7

79.8
97.8
462.9
90.3

(1.5)

(1.7)

990.2

979.8

LFL (Like for Like) sales 
The percentage change in the year-on-year sales, removing the impact of new store openings and 
closures in the current or previous financial year.

Like for Like Sports Fashion businesses
The performance in the Sports Fashion segment excluding acquisitions in the current financial 
year and the annualisation period of businesses acquired in the previous financial year.

Net Cash 
Net cash consists of cash and cash equivalents together with interest-bearing loans and 
borrowings.

Operating Profit Before Exceptional Items 
A reconciliation between operating profit and exceptional items can be found in the Consolidated 
Income Statement.

Profit Before Tax and Exceptional Items 
A reconciliation between profit before tax and profit before tax and exceptional items is as 
follows:



Profitbeforetax
Exceptionalitems

Profit before tax and exceptional items 

2021 

£m

324.0
97.3

2020

£m

348.5
90.3

421.3

438.8

Proforma IAS 17 
TheGrouppresentsresultsonaproformabasiswithrentsrecognisedundertheprovisionsofIAS
17‘Leases’asopposedtoIFRS16‘Leases’soastoassisttheuserintheinterpretationofcurrent
performancewhencomparedtopreviousyears.Further,certainmanagementincentivesare
linkedtotheresultsonthisbasis.

AreconciliationfromtheIFRS16headlineprofitbeforetaxandexceptionalitemstotheproforma
IAS17headlineprofitbeforetaxandexceptionalitemsisasfollows:



Headlineprofitbeforetaxandexceptionalitems(IFRS16)
Addback:
DepreciationandimpairmentoftheRightofUseassetunderIFRS16
Leaseinterestexpense
Deduct:
LeasecostsexpensedtotheincomestatementunderIAS17

2021 

£m

421.3

324.8
54.9

2020

£m

438.8

311.1
71.9

(340.9)

(356.2)

Headline profit before tax and exceptional items (Proforma IAS 17) 

460.1

465.6

Segmental Profit Before Tax and Exceptional Items 
Areconciliationbetweenprofitbeforetaxandprofitbeforetaxandexceptionalitemsforeach
segmentisasfollows:

Sports Fashion



Profitbeforetax
Exceptionalitems

Profit before tax and exceptional items – Sports Fashion 

Outdoor



Lossbeforetax
Exceptionalitems

Loss before tax and exceptional items – Outdoor 

2021 

£m

356.6
76.9

2020

£m

427.9
40.6

433.5

468.5

2021 

£m

(26.5)
20.4

2020

£m

(73.2)
49.7

(6.1)

(23.5)

330

331

 
 
 
 
 
JD 
PLC
.COM

CBP006948

JD Sports Fashion Plc has balanced 
through World Land Trust the 
equivalent of 207kg of carbon dioxide. 

Printed (ISO 14001 compliant) using 
vegetable inks on FSC accredited stock. 

© JD Sports Fashion Plc 2021 

Design and production: Navig8
www.navig8.co.uk

ANNUAL REPORT AND ACCOUNTS