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JD Sports Fashion

jd · LSE Consumer Cyclical
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FY2024 Annual Report · JD Sports Fashion
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JD Sports Fashion Plc
Annual Report & Accounts 2024
DELIVERING 
ON OUR  
STRATEGY

OUR VISION 
CONNECT GLOBALLY. 
INSPIRE LOCALLY. 
EMPOWER INDIVIDUALLY.
JD IS A MOST-LOVED BRAND THAT SEEKS  
TO INSPIRE THE EMERGING GENERATION OF  
GLOBALLY-MINDED CONSUMERS THROUGH  
A CONNECTION TO THE UNIVERSAL CULTURES  
OF SPORT, MUSIC AND FASHION.

CONTENTS
STRATEGIC REPORT
Overview
1	
Who We Are
2	
Performance Summary
3	
Strategic Highlights
4	
At a Glance
6	
Culture and Values
8	
Investment Case
Business review
10	
Chair’s Statement
12	
Chief Executive Officer’s Review
18	
Market Review
20	
Our Business Model
22	
Our Strategy
24	
Strategy in Action
32	
Key Performance Indicators
35	
Chief Financial Officer’s Statement
44	
Principal Risks
56	
ESG
86	
Stakeholder Engagement
92	
Non-Financial and Sustainability 
Information Statement
GOVERNANCE REPORT
94	
Governance at a Glance
95	
Chair’s Introduction to Governance
96	
Board of Directors
98	
Senior Leadership Team
100	
Directors’ Report
104	
Corporate Governance Report
109	
Nominations Committee Report
111	
Audit & Risk Committee Report
116	
ESG Committee Report
117	
Directors’ Remuneration Report
131	
Statement of Directors’ Responsibilities
132	
Independent Auditor’s Report
FINANCIAL STATEMENTS
146	
Consolidated Income Statement
146	
Consolidated Statement 
of Comprehensive Income
147	
Consolidated Statement 
of Financial Position
148	
Consolidated Statement 
of Changes in Equity
149	
Consolidated Statement of Cash Flows
150	
Notes to the Consolidated 
Financial Statements
234	
Company Balance Sheet
235	
Company Statement of Changes 
in Equity
236	
Notes to the Company 
Financial Statements
GROUP INFORMATION 
253	
Alternative Performance Measures
260	
Financial Calendar
260	
Shareholder Information
WHO WE ARE
THE JD GROUP IS THE LEADING GLOBAL 
OMNICHANNEL RETAILER OF SPORTS 
FASHION BRANDS, PROVIDING CUSTOMERS 
WITH THE PRODUCTS THEY MOST WANT 
ACROSS FOOTWEAR AND APPAREL FROM 
ESTABLISHED AND NEW PREMIUM BRANDS.
Founded in 1981 with a single store in Bury, 
Greater Manchester, England by John Wardle 
and David Makin, the JD Group has grown 
to over 3,000 stores worldwide today. It is 
focused on four strategic pillars: JD Brand 
First to deliver further global expansion of the 
JD brand; leveraging Complementary Concepts 
such as its US community brands; moving 
Beyond Physical Retail by creating a lifestyle 
ecosystem of relevant products and services; 
and, doing its best for our People, Partners 
and Communities. 
Strategic Report
Governance Report
Financial Statements
Group Information
1

Overview
PERFORMANCE 
SUMMARY
1	
FY24 is a 53-week year to 3 February 2024. The comparative period is 52 weeks to 28 January 2023. To aid comparability, these results and percentage changes are 
presented on an unaudited 52-week basis.
Throughout the Annual Report ‘*’ indicates an instance of a term defined and explained in the Alternative Performance Measures section on page 253 along with a 
reconciliation to statutory measures. Further detail setting out the background to the Alternative Performance Measures is given in Note 1 to the financial statements. 
The definition of adjusting items is included in Note 4 of the Consolidated Financial Statements on page 160.
REVENUE1*
£10,397.2M
+2.7%
OPERATING PROFIT 
£927.2M
+15.0%
PROFIT BEFORE TAX AND 
ADJUSTING ITEMS 
£917.2M
-7.5%
OPERATING MARGIN BEFORE 
ADJUSTING ITEMS1*
9.4%
-111BPS
PROFIT BEFORE TAX
£811.2M
+66.7%
BASIC EARNINGS PER SHARE 
10.45P
+186.3%
2
JD Sports Fashion Plc Annual Report & Accounts 2024

STRATEGIC 
HIGHLIGHTS
JD BRAND FIRST
No. of JD stores opened
216
COMPLEMENTARY CONCEPTS
Combined DTLR/Palace LFL sales growth*
7.3%
BEYOND PHYSICAL RETAIL
Active JD STATUS loyalty customers in US
5.1M
PEOPLE, PARTNERS AND COMMUNITIES
CDP grade for ‘Climate Change’
A-
Strategic Report
Governance Report
Financial Statements
Group Information
3
JD Sports Fashion Plc Annual Report & Accounts 2024

PREMIUM  
SPORTS FASHION
Number of stores
2,047
63%
9%
12%
16%
Number of stores
243
OUTDOOR
36%
48%
41%
11%
27%
19%
10%
7%
1% – other
Other
Number of stores
1,027
OTHER FASCIAS
Overview
AT A GLANCE
FOCUSED NUMBER 
OF NATIONAL AND 
INTERNATIONAL BRANDS 
LED BY THE JD BRAND
Total number of stores
3,317
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JD Sports Fashion Plc Annual Report & Accounts 2024

Country
Stores
Spain/Canaries
321
Poland
275
France
129
Portugal
110
Germany
86
Greece
76
Italy
72
Romania
40
Netherlands
29
Belgium
16
Lithuania
16
Slovakia
14
Czech Republic
12
Cyprus
10
Country
Stores
Hungary
9
Croatia
7
Serbia
7
Austria
5
Finland
5
Latvia
5
Denmark
4
Slovenia
4
Sweden
4
Bulgaria
3
Bosnia & Herzegovina
1
Total
1,260
Country
Stores
Australia
55
Malaysia
18
Thailand
8
New Zealand
4
Singapore
4
Total
89
In addition, we operated stores in 
two additional countries, Israel and 
Indonesia, via joint venture agreements.
EUROPE
ASIA PACIFIC
Country
Stores
UK
432
ROI
24
Total
456
NORTH AMERICA
UK/ROI
Country
Stores
US
1,241
Canada
28
Total
1,269
THE LEADING GLOBAL 
SPORTS FASHION RETAILER
Total countries
36
Strategic Report
Governance Report
Financial Statements
Group Information
5
JD Sports Fashion Plc Annual Report & Accounts 2024

Overview
CULTURE  
AND VALUES
ENTREPRENEURIAL 
The Group has a strong track record of 
revenue growth, profit optimisation and 
international expansion. We have built-in 
flexibility in our business model which  
enables us to capitalise on the fast pace  
of consumer trends and take every 
opportunity to succeed.
COMPETITIVE 
Our ethos is all about innovation,  
creativity and competitiveness. We  
respect each member of our team and 
everyone is encouraged to put forward  
their ideas, regardless of how big or small,  
as dynamic thinking is what drives the 
business to be competitive.
6
JD Sports Fashion Plc Annual Report & Accounts 2024

COMMITTED 
The Group is committed to protecting 
the long-term interests of its shareholders 
while balancing and promoting the interests 
of its other key stakeholders, including 
colleagues, customers and brand partners.
ETHICAL
We believe in extending our entrepreneurial 
and competitive spirit beyond financial 
performance to make the world around 
us a better place. We always strive to do the 
right thing for our people, our partners and 
our communities.
TEAM ORIENTATED 
Our people are integral to our success 
and are the heartbeat of our business. They 
deliver on a daily basis to enable the Group to 
meet and exceed expectations. Problems are 
solved and opportunities seized by passionate 
people working together across all levels of 
the organisation. We also make sure we have 
fun and celebrate when we do succeed.
Strategic Report
Governance Report
Financial Statements
Group Information
7
JD Sports Fashion Plc Annual Report & Accounts 2024

INVESTMENT CASE
Overview
GLOBAL SPORTSWEAR  
MARKET IN LONG-TERM 
STRUCTURAL GROWTH
It is forecasted that the value of the global 
sportswear market will grow 6.6% per annum 
over the next 5-7 years as consumers continue 
to switch from more formal clothing to 
lifestyle apparel and footwear.
6.6%
Sportswear market value growth per annum 
 
Source: Euromonitor International Limited, Apparel & Footwear 2024 
edition, retail value RSP incl. sales tax, US$, year-on-year exchange rate, 
current terms
AN ATTRACTIVE ROUTE TO MARKET FOR 
THE MAJOR SPORTSWEAR BRANDS
Our scale, growth and both global and 
local distribution are attractive to the major 
sportswear brands. We have very strong 
relationships with all key brand partners 
including Nike Inc., adidas, The North 
Face and New Balance, and benefit from 
a relatively high level of exclusive products. 
We are Nike’s no.1 global partner. 
76%
Share of JD revenue from the world’s top 10 brands 
(excluding Anta and Li Ning)
 
Source: Euromonitor International Limited, Apparel & Footwear 2024 edition, 
retail value RSP incl. sales tax, US$, year-on-year exchange rate, current terms
JD IS THE GLOBAL LEADER  
OF THE PREMIUM  
SPORTS FASHION CATEGORY
Sports fashion is driving the overall growth of 
the market and, within this category, JD is the 
clear global market leader in a fragmented 
premium sports fashion retailing market. It is 
best positioned to capture a growing share of 
this market over the coming years from both 
same store and new store growth. 
3.4%
Global market share
 
See page 34 in the KPI section for the market share calculation
01
03
02
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JD Sports Fashion Plc Annual Report & Accounts 2024

STRONG CONSUMER PROPOSITION, 
FOCUSED ON BRAND-CONSCIOUS 
YOUNG ADULTS
The JD brand is laser-focused on the  
16-24 year olds consumer group. This 
group makes up 50-65% of our customer 
base, they are extremely brand conscious and 
they continue to view sportswear as their first 
choice for spending discretionary income. 
50-65%
Share of customer base of 16-24 year olds
 
Source: Company survey conducted by third party 
October – November 2022
HIGHLY CASH GENERATIVE WITH  
A STRONG BALANCE SHEET
We generate significant cash from operations 
each year and net cash before lease liabilities* 
was £1.0billion at the end of the period. This 
balance sheet strength positions us strongly 
to invest capital into our organic growth and 
finance potential acquisition opportunities.
£1.0BN
Net cash before lease liabilities*
A CLEAR FIVE-YEAR  
STRATEGIC PLAN
Launched in February 2023, our strategic 
plan is clearly defined through four key pillars 
– JD Brand First, Complementary Concepts, 
Beyond Physical Retail and People, Partners 
and Communities. 
Financial targets include opening 200-250 
new JD stores every year and achieving 
double-digit revenue growth, double-digit 
market share in key markets and a double-digit 
group operating margin. 
200-250
Our target to open new JD stores each year
04
06
05
Strategic Report
Governance Report
Financial Statements
Group Information
9
JD Sports Fashion Plc Annual Report & Accounts 2024

All are in line with our strategy, aimed 
at building a business that can continue 
to grow, and provide attractive returns 
for shareholders. 
While significant progress has been 
made in developing a control environment 
appropriate for a Group of our scale, 
there remain significant deficiencies at 
Group level that have made the year-
end process particularly difficult. 
These were highlighted, and to a degree 
compounded, by the extra demands 
required by the on-boarding of new 
Auditors. I would like to thank our new 
CFO, Dominic Platt, and our new Auditors, 
Deloitte, for the exceptional levels of extra 
work that have been required to complete 
and sign off our year-end accounts. With 
additional resource and a clear plan to 
invest in new systems, we expect next 
year’s process to be materially easier, but 
establishing a Group finance function of 
the right capability is likely to be more 
than a one-year project. 
We have strengthened both the Board 
and the Senior Management team with 
strong hires across both areas including 
three new Non-Executive Board members, 
a new Chief Financial Officer (‘CFO’) and 
a number of strong Senior Management 
hires such as a new General Counsel, 
a new head of our Iberian business and 
a new Investor Relations Director, to name 
but a few. These hires will help the 
delivery of the five-year strategic plan 
set out at the start of the financial year 
by our Chief Executive Officer (‘CEO’), 
Régis Schultz.
Our brand relationships are strong 
and we have had another busy year of 
corporate activity as we simplified and 
aligned the Group with the acquisitions 
of the non-controllable interests in 
Germany, Iberia and Eastern Europe, 
and further non-core disposals. 
Finally, as we have been growing into 
an increasingly global business, we felt 
it appropriate to relook at the corporate 
broking support we received. As a result 
of a thorough process, we appointed 
Bank of America to replace Investec as 
one of our corporate brokers, working 
alongside Peel Hunt, from the start of 
the new financial year. 
Tougher trading than expected 
during the peak season led us to bring 
forward our January trading update 
as it became clear after Christmas that 
we were not going to meet the previous 
profit guidance and therefore external 
profit expectations for the year. The 
business has since been reset, on a 
number of levels, and we believe short-
term expectations are now much more 
realistic and deliverable. I believe our 
five-year strategic plan remains fit 
for purpose and is the right blueprint 
for capturing the Group’s significant 
long-term growth opportunities which 
we are very focused on achieving. 
Chair’s Statement
WORKING  
HARD BEHIND 
THE SCENES
Andrew Higginson
Chair
During my first full year as Chair of the Group I’ve seen the team 
deliver great progress across a number of fronts, in a more challenging 
trading environment that we have been used to in recent years 
(Covid 19 apart). We have continued to build the foundations of a 
more sustainable business of this scale (people, systems, processes 
and controls) and have undertaken a number of crucial corporate 
transactions that will underpin the long-term success of the Group, 
in particular, gaining full control of our businesses in Iberia and 
Central Europe. 
“I AM CONFIDENT OF  
A STRONG FULL YEAR FINANCIAL 
OUTCOME AND GOOD STRATEGIC 
AND OPERATIONAL PROGRESS.  
WE WILL NEXT REPORT AT 
OUR Q225 TRADING UPDATE 
IN AUGUST.”
Throughout the Annual Report ‘*’ indicates an instance of a term defined and explained in the Alternative 
Performance Measures section on page 253 along with a reconciliation to statutory measures. Further 
detail setting out the background to the Alternative Performance Measures is given in Note 1 to the 
financial statements. The definition of adjusting Items is included in Note 4 of the Group financial 
statements on page 160.
10
JD Sports Fashion Plc Annual Report & Accounts 2024

Financial Summary
The financial year for the 52 weeks to 
27 January 2024 once again delivered 
good revenue growth, but profit fell short 
of our expectations. It was very much a 
year of two halves, performance-wise. 
The first half delivered like-for-like (LFL) 
sales growth* of 8% and organic sales 
growth* of 12% with Profit before tax and 
adjusting items* broadly in line with the 
previous half year. By the end of the year, 
LFL sales growth* was 4% and organic 
sales growth* was 9% as our customers 
responded to less product ‘newness’ in 
the market during the peak trading 
period of Black Friday to the New Year, 
and turned more cautious and began 
looking for bargains in the marketplace 
through the last quarter of the year. 
Disappointingly, and partly in response 
to slower market growth, the market 
became more promotional as a result, 
particularly during the peak trading 
period, which meant we either missed out 
on sales where we chose not to compete 
on price, as in the UK, or we missed out on 
margin where we did compete on price, as 
in North America and Europe. 
Overall, for the 53-week period, 
revenue was £10.5 billion, up 4.1% on 
the previous year, and Profit before tax 
was £811.2 million, up 66.7% on the prior 
period, reflecting the much reduced level 
of adjusting items. Profit before tax and 
adjusting Items* for the 53-week period 
before this was £917.2 million, down 7.5% 
on the previous year. This ended 
up being a disappointing outcome for 
the group, but in a consumer cyclical 
sector such as ours, there will be times 
occasionally when trading slows and 
profitability falls. In my view, this is 
a temporary situation and with our 
strong brand proposition, significant 
cash balances and healthy brand 
relationships, we will be at the forefront 
of the recovery in sports fashion and 
will continue to benefit in the long term 
from the ongoing structural growth 
in the sector. 
Board Developments
Dominic Platt joined the Group and 
the Board in early October as our new 
CFO. Dominic’s previous roles include 
CFO of BGL Group, owners of Compare 
the Market, Group Finance Director 
and Managing Director of International 
Businesses at Darty PLC, and various 
roles during his time at Cable and Wireless. 
Dominic is also an independent non-
executive Director (‘NED’) at 
N Brown Group Plc. Dominic replaced Neil 
Greenhalgh, who made a significant 
contribution to the Group since he joined 
in 2004 and particularly once he became 
CFO in 2018. The Board thanks Neil for 
his time at the Group and wishes him 
every success in his future endeavours. 
During the first half of the year, we 
strengthened the Board further by 
appointing three new NEDs. Ian Dyson, 
Darren Shapland and Angela Luger bring 
to the Board years of consumer and PLC 
experience as both NEDs and Executive 
Directors. Ian and Darren have brought 
specific relevance to the Audit & Risk 
Committee, supporting the Chair, Helen 
Ashton, while Angela has taken on the 
new role of Chair of the ESG Committee.
Corporate Activity
It has been another busy year of corporate 
activity as we have focused on simplifying 
the Group and ensuring all businesses 
within the Group align fully with the 
strategic vision, laid out by our CEO 
at the beginning the financial year. 
At the start of the year, we completed 
the disposal of a number of non-core 
UK fashion brands to the Frasers Group 
including Tessuti, Scotts and Cricket. 
Then in May 2023, we announced the 
acquisition of the 20% non-controllable 
interest (‘NCI’) in our German business 
and the potential future acquisition of 
Courir, a leading player in the European 
sports footwear and apparel sector 
with over 300 stores across six countries. 
Twelve months on, we are still waiting for 
clearance to complete this acquisition, 
which is extremely frustrating, but we 
remain confident that, once within the 
Group, Courir will be an important 
addition to our Complementary 
Concepts segment.
On the other European NCIs, we 
announced our intention to acquire 
the Iberian Sports Retail Group (‘ISRG’) 
NCI in May 2023 and completed 
the acquisition in October 2023. Since 
then we have been busy divesting and 
closing non-core businesses, earmarking 
40-50 stores for conversion to the 
JD brand and strengthening the 
Sporting Goods business. We then 
completed the acquisition of the 
MIG NCI in January 2024 and have 
already appointed a new board, improved 
the organisational structure and agreed a 
new development plan, all very much with 
our JD Brand First strategy in mind.
In July 2023, we announced our first 
franchise agreement with GMG in the 
Middle East. The ambition is to open up 
to 50 JD stores across the region over 
the next 10 years as we start to extend 
the reach and awareness of the JD brand 
into new territories at a lower risk level 
than through company-owned stores 
or joint ventures.
Governance Update
The project put in place to overhaul 
and strengthen corporate governance 
at the Group completed on time at the 
end of the financial year and ongoing 
initiatives in this area are now considered 
part of our normal day-to-day activities. 
Many people have gone above and 
beyond over the last two years on the 
journey to bring the Group’s governance 
towards a level of control expected of a 
leading UK-listed company, but I would 
like to thank Helen Ashton in particular for 
maintaining the impetus and progress of 
the project through the year. The audit 
process this year has gone as well as we 
hoped given the scale of change within 
the business and two fresh pairs of eyes 
from our new auditors, Deloitte (after over 
25 years with KPMG) and our new CFO. 
These material changes have all taken 
place against a background of previous 
governance weakness. While the time 
taken to complete the year end process 
was longer than ideal, we agreed that the 
time was needed given the circumstances. 
People
In what ended up being a tougher 
year than we had expected initially, our 
90,000 colleagues across the Group, 
from Bury to Berlin and from Baltimore to 
Brisbane, adapted and adjusted to ensure 
we got the most out of the year that we 
could. On behalf of the Board, I would 
like to thank them for their efforts and 
achievements through the year and I retain 
the utmost confidence in their ability and 
work ethic to help get the Group back on 
the growth trajectory it has been used to. 
Dividends
The Board proposes paying a final 
dividend of 0.60p (2023: 0.67p), 
bringing the total proposed dividend 
for the 53-weeks to 3 February 2024 to 
0.90p (2023: 0.80p) per ordinary share. 
This payout maintains the 1/3:2/3 split 
guided to at the interim results. Subject 
to shareholder approval at our AGM on 
4 July 2024, the proposed final dividend 
will be paid on 12 July 2024 to all 
shareholders on the register at 14 June 
2024. 
Outlook
Trading through the first quarter 
has been in line with what we were 
expecting. Global macro-economic 
and geo-political headwinds remain 
while elevated market promotional 
activity and tough comparatives with the 
previous year have combined to create 
quite a challenging trading environment. 
However, as the big summer sporting 
events kick in, innovation pipelines start 
to improve and the comparatives with 
the previous year ease, I am confident of 
a strong full year financial outcome and 
good strategic and operational progress. 
We will next report at our August Q225 
trading update.
Andrew Higginson
Chair
Strategic Report
Governance Report
Financial Statements
Group Information
11
JD Sports Fashion Plc Annual Report & Accounts 2024

STRATEGIC 
PROGRESS IN 
A CHALLENGING 
MARKET
Chief Executive Officer’s Review
Régis Schultz
Chief Executive Officer
I am confident that the global 
sportswear market, and in 
particular, the athleisure space 
within it, has many years of 
structural growth ahead of it, 
with favourable trends like 
casualisation and active lifestyles 
continuing. Euromonitor1 is 
forecasting that the sportswear 
market will achieve value growth 
of 6.6% per year from 2023 to 
2028, on average. This would 
take the total value of the market 
from $396bn in 2023 to $544bn 
in 2028. We believe that through 
our growing brand presence, 
our industry-leading buying 
and merchandising team, 
our powerful brand partner 
relationships and both our 
strong balance sheet and cash 
generation capability, we will 
outperform the market and 
deliver double digit market 
shares in all our key markets. 
“IN THE PERIOD, WE ONCE AGAIN 
OUTPERFORMED A CHALLENGING 
AND VOLATILE MARKET WITH 
ORGANIC SALES GROWTH* OF 9%, 
BROADLY IN LINE WITH OUR 
OBJECTIVE TO DELIVER DOUBLE 
DIGIT GROWTH, AND ORGANIC 
SALES GROWTH* IN PREMIUM 
SPORTS FASHION OF 11% AHEAD 
OF OUR OBJECTIVE.”
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JD Sports Fashion Plc Annual Report & Accounts 2024

In the period, we once again 
outperformed a challenging and volatile 
market with organic sales growth* of 
9%, broadly in line with our objective 
to deliver double digit growth, and 
organic sales growth* in Premium Sports 
Fashion of 11%, ahead of our objective. 
Our financial strength was highlighted 
by the investment in opening over 200 
new JD stores in the period, in line with 
our plans, and the proposed acquisitions 
of Courir, announced in May 2023, and 
Hibbett, Inc. (‘Hibbett’), announced 
after the period end in April 2024. 
We achieved good progress in the 
first year of our five-year strategic plan 
across the four pillars of JD Brand First, 
Complementary Concepts, Beyond 
Physical Retail and People, Partners 
and Communities. Our drive to deliver 
this plan is unrelenting, exhibited most 
recently with the proposed acquisition 
of Hibbett in the key North American 
market. Hibbett will be one of our 
Complementary Concepts in North 
America, alongside Shoe Palace and 
DTLR, supporting the nationwide, 
mall-led growth opportunity in the US 
for the JD brand, with more regionalised 
growth in local communities. We are 
excited by the opportunities Hibbett 
will bring to our North America business.
We again made significant investments 
in our people, our governance and our 
control environment to ensure we have 
a strong platform for long-term growth: 
we’ve invested over £70m in our people 
through levelling up and increasing pay 
across our workforce, in addition to 
minimum and living wage increases; we 
are strengthening our cyber security and 
improving the quality of our operating 
systems platform; and we are ensuring 
we have a more efficient supply chain, 
reflecting the changing global business 
mix, both by geography and by sales 
channel. These investments are the right 
choices for the business but have weighed 
on profit progression in the period.
Performance 
In the 52 weeks to 27 January 2024, 
we achieved revenue* of £10,397.2m, 
2.7% up on the comparative 52-week 
period, in what ended up being a very 
challenging market. In constant currency, 
sales growth* was 2.9%. Revenue growth* 
was impacted negatively by disposals 
made during the period. Like-for-like 
(‘LFL’) sales growth* was 3.8% and there 
was a 5.2% benefit from new stores, 
leading to organic sales growth* of 9.0%. 
This organic sales growth* exceeded 
estimated market value growth1 of 6.3% 
in the period, meaning we outperformed 
the market organically and we increased 
our share of the global sportswear market 
by 10 basis points to 3.4%. 
Region2 – From a geographical point 
of view, all regions grew revenue in the 
period other than the UK, which was 
impacted principally by non-core 
divestments made over the last two 
years. UK and ROI revenue declined 8.3% 
to £3,510.2m. Europe revenue increased 
16.3% to £3,093.5m, North America 
revenue increased 8.4% to £3,413.5m and 
Asia Pacific revenue increased 7.5% to 
£524.8m. Growth in our newer markets 
has resulted in a better business balance 
geographically with the UK and ROI 
generating 33% of revenue, North 
America 33%, Europe 29% and Asia 
Pacific 5%.
“WE AGAIN MADE 
SIGNIFICANT INVESTMENTS 
IN OUR PEOPLE, OUR 
GOVERNANCE AND OUR 
CONTROL ENVIRONMENT 
TO ENSURE WE HAVE A 
STRONG PLATFORM FOR 
LONG-TERM GROWTH.”
>200
New JD stores 
opened in the year
£70M
Invested in people in 
addition to national and 
minimum wage increases 
1.	
Source: Euromonitor International 
Limited, Apparel & Footwear 2024 
edition, retail value RSP incl sales tax, 
US$, year on year exchange rate, 
current terms.
Strategic Report
Governance Report
Financial Statements
Group Information
13
JD Sports Fashion Plc Annual Report & Accounts 2024

Channel2 – Our retail stores grew revenue 
by 8.9% to £7,956.6m with our online 
channel declining by 7.6% to £2,350.3m, 
reflecting the continued shift back to 
pre-pandemic online participation and 
our investment in stores. As a result, 
stores now represent 76% of our revenue 
and online is 22%, with other, mainly gym 
memberships, outdoor living equipment 
and some wholesale revenue, at 2%. 
With our focus on customer satisfaction, 
we are increasingly channel agnostic, 
meaning we don’t mind where a sale is 
made – bought in store, bought online 
and delivered to home, or bought 
online and delivered to store.
Category2 – Footwear continued to 
perform strongly with revenue growth 
of 8.2% to £5,920.4m, while apparel 
revenue, impacted by the milder 
Autumn/Winter weather, declined 
4.3% to £3,408.4m. Accessories revenue 
grew by 6.4% to £669.5m while other 
revenue, which includes outdoor living 
equipment, delivery income and gym 
memberships, grew 17.3% to £543.7m. 
This means we continue to build a good 
mix of products delivering a ‘head-to-
toe’ shopping opportunity with footwear 
at 56%, apparel at 32% and accessories 
at 6% of revenue.
We ended the period with 3,317 stores 
worldwide, 73 fewer than at the start of 
the period, due mainly to the divestment 
of non-core businesses in the UK, our 
planned withdrawal from South Korea and 
the bankruptcy of the SUR business in the 
Netherlands, where 72 stores closed. 
Gross margin was 48.0%, down slightly 
on the prior period, with a positive mix 
benefit from the strong organic sales 
growth* of the JD brand offsetting 
broadly the impact from the elevated 
market promotional environment we 
experienced mainly in Q4, specifically 
through the peak trading period 
in December. 
Operating costs before adjusting 
items* were 5.1% up on the prior 
period as we accelerated our operating 
cost investment in people, systems, 
supply chain and new store rollouts. 
In addition to the strong growth in 
minimum and living wages across a 
number of our markets, we invested 
£70m in our people, including removing 
age banding in the UK, and we are 
seeing the benefits of this investment 
through more productive teams and 
lower colleague turnover in our stores. 
Further, there were costs associated 
with investments we are making in 
stores, distribution centres (‘DC’) and 
systems in anticipation of generating 
the benefits from higher sales and a 
more efficient supply chain. As a result 
of these investments, operating profit 
before adjusting items* was down 8.1% 
to £973.9m and the operating margin 
before adjusting items* was 9.4%, down 
from 10.5% in the prior period. 
Profit before tax and adjusting items* 
was £912.4, down 8.0%, and in line with 
the revised guidance given in January, 
which was on a 53-week basis. This was 
lower than we anticipated at the half 
year due to lower revenue in the second 
half of the period combined with 
continued cost investment for future 
growth. Profit before tax for the 
53-week period to 3 February 2024 was 
up 66.7% to £811.2m due to a lower level 
of adjusting items* compared to the 
prior period.
Adjusted basic earnings per share* 
was 12.14p, 9.3% lower than the prior 
period due to lower profit before tax 
and adjusting items* and the increase 
in the adjusted effective tax rate*. 
Offset partially by an in-year benefit to 
adjusted basic earnings per share* from 
the buying out of the non-controlling 
interests (‘NCI’) in ISRG and MIG. 
At the end of the period, we had net 
cash before lease liabilities* on our 
balance sheet of £1,032.0m. This reflects 
a cash outflow in the period of £437.3m, 
due mainly to Mergers and Acquisitions 
expenditure of £611.0m following the 
acquisitions of the ISRG and MIG 
NCIs and an increase in cash capital 
expenditure of £180.4m as we stepped 
up our store opening programme and 
continued to invest in strengthening 
our operational efficiency.
Reflecting the Group’s performance, 
our continued strong operating cash 
generation and the Board’s confidence 
in our long-term growth strategy and 
prospects, the Board is proposing a final 
dividend of 0.6p per ordinary share. This 
maintains the 1/3:2/3 split between the 
interim and proposed final dividend that 
was guided to at our half-year results. 
This proposed final dividend takes the 
proposed total dividend for the period 
to 0.9p per ordinary share, an increase 
of 12.5% on the prior period. The 
proposed final dividend will be paid on 
12 July 2024 to all shareholders on the 
register at 14 June 2024.
2	
The analysis of sales performance and 
breakdown by region, channel and category 
is on a 53-week basis, including the benefit 
of the 53rd week. 
Chief Executive Officer’s Review continued
“OUR RETAIL STORES GREW REVENUE BY 8.9% 
TO £7,956.6M WITH OUR ONLINE CHANNEL 
DECLINING BY 7.6% TO £2,350.3M, REFLECTING 
THE CONTINUED SHIFT BACK TO PRE-PANDEMIC 
ONLINE PARTICIPATION AND OUR INVESTMENT 
IN STORES.”
14
JD Sports Fashion Plc Annual Report & Accounts 2024

We have made good progress on 
all key elements of our five-year plan 
to become the leading, global sports 
fashion powerhouse retailer. In the 
period, we opened over 200 new JD 
stores across 23 countries; our other US 
fascias performed well and continue to 
give us reach across the US, the world’s 
biggest sportswear market; we launched 
our JD STATUS loyalty programme 
in the UK; we opened our new DC in 
Europe; and we moved closer to rolling 
out our new Group HR Information 
System (‘HRIS’).
We remain focused on delivering our 
‘triple-double’ of double-digit sales 
growth3, double-digit operating margin3 
and double-digit market shares in our 
key markets over the course of the plan. 
In respect of our target for double-digit 
sales growth3, we made a good start in 
the first year, delivering organic sales 
growth* of 9.0% in what ended up being 
a challenging and volatile market. With 
the positive impact from the proposed 
acquisitions of Courir and Hibbett to 
come, we remain confident of achieving 
this target. On operating margin*, our 
target is to reach and maintain a double-
digit operating margin3 within the course 
of the plan. The operating margin* was 
lower this period than in the base period, 
reflecting the necessary investment in our 
operating platforms for long-term growth.
3	
Sales growth is measured using organic sales 
growth and operating margin is measured using 
operating margin before adjusting items. These 
terms are defined in the Alternative Performance 
Measures section from page 253.
JD Brand First
The JD brand is our priority and we have 
three growth pillars for our JD Brand 
First strategy; accelerating the opening 
of, and conversion to, JD stores in North 
America; accelerating the opening of, 
and conversion to, JD stores in Europe; 
and expanding the JD brand further by 
entering new markets through either 
acquisition or franchise. There is 
significant ‘white space’ for the JD brand 
to grow in North America, Europe and 
Asia Pacific. Accordingly, we anticipate 
the JD store opening programme will 
contribute around 5%pts of new space 
each year through the course of the 
five-year strategic plan.
This financial period saw an acceleration 
of our JD store opening programme. In 
total, we added 216 new JD stores in the 
period, constituting 157 new stores and 
59 conversions from other brands, mainly 
Finish Line in the US, as planned. 
We opened in 23 countries across all our 
key markets and launched the brand in 
three new markets – Croatia, Cyprus and 
Slovakia – which took the total number 
of countries with a JD store to 30 around 
the world. Return on investment for our 
JD store opening programme remained 
ahead of expectations with an average 
payback of less than three years and new 
JD store uplifts are more than 20% ahead 
of expectations. 
There continues to be good momentum 
in North America where we converted 
57 Finish Line stores to the JD fascia and 
we opened a further 40 new JD stores 
across the US and Canada. New locations 
for the JD brand included the Aventura 
mall near Miami, the third largest in the 
US, the American Dream mall in New 
Jersey, the Fashion Show mall in Las 
Vegas and at Laval in Montreal, Canada. 
In Europe, we opened 84 new JD stores, 
including the stores we acquired from 
Conbipel in Italy and the majority of 
the ex-GAP stores we acquired in and 
around Paris. We opened our first stores 
in Croatia, Cyprus and Slovakia, and we 
also opened new stores in European 
cities such as Athens, Bucharest 
and Vienna. 
OUR VISION IS TO BE THE LEADING, 
GLOBAL SPORTS FASHION POWERHOUSE. 
Our five-year strategic plan, launched at our Capital Markets 
Day in February 2023, is the roadmap to achieving this 
vision. The plan has four key strategic pillars: -
STRATEGY UPDATE
Increasing the JD store 
footprint globally 
Building a stronger platform 
for long-term growth
Strengthening our 
complementary sports 
fashion offers
Being the best for our 
people, our partners and 
our communities
BEYOND  
PHYSICAL 
RETAIL
03
BRAND 
FIRST
01
COMPLEMENTARY  
CONCEPTS
02
PEOPLE, 
PARTNERS AND 
COMMUNITIES
04
Strategic Report
Governance Report
Financial Statements
Group Information
15
JD Sports Fashion Plc Annual Report & Accounts 2024

After the period end, we opened our new 
flagship store on the Champs Elysees 
ahead of the 2024 Paris Olympics, which 
will help to grow global awareness of the 
JD brand. During the period, we acquired 
the NCIs in Iberia via ISRG and Central/
Eastern Europe via MIG, which will 
strengthen our foothold in these 
geographies and accelerate our European 
expansion of the JD brand. We have 
identified between 40 and 50 stores for 
conversion to JD from within the ISRG 
and MIG businesses and we expect to 
complete these conversions over the 
course of the next 24 months. 
In UK/ROI, the main strategic focus 
continues to be on improving locations 
or store size in existing cities and towns. 
During the period, we opened 21 new 
stores and closed 13, therefore growing 
our store portfolio by a net eight stores. 
Highlights included the relocation and 
upsizing of the Birmingham Bullring store 
and new stores in Coventry and Bedford. 
After the period end, we opened our new 
flagship store at Stratford in London. 
In Asia Pacific, we opened 14 new JD 
stores but closed 13, including 12 due to 
our strategic withdrawal from South 
Korea. We opened new stores in cities 
such as Auckland, Bangkok and Kuala 
Lumpur and we finalised the acquisition 
of our NCIs interests in south east Asia, 
which is helping us accelerate the growth 
of the JD brand in these markets. 
In addition to ‘own store’ growth, in July 
we signed our first franchise agreement 
in the Middle East with Gulf Marketing 
Group (‘GMG’). This agreement has an 
initial target of 50 franchised JD stores 
by 2028 across UAE, Saudi Arabia and 
Egypt. After the period end, the first 
store was opened in Bahrain. Also after 
the period end, we signed our second 
franchise agreement, this time in South 
Africa, with The Foschini Group and we 
are targetting over 40 franchised stores 
for this region over the next five years. 
Importance of Complementary Concepts
Our Complementary Concepts allow us 
to widen our customer base and sharpen 
our customer focus. We have four key 
pillars within this element of our strategy: 
growing our community brands within 
North America; acquiring Courir to 
develop a new, complementary sports 
fashion offer; optimising the profitability 
of the ISRG and MIG businesses within 
Europe; and divesting non-core fascias 
within the Group. In addition, we leverage 
our complementary brands at the top of 
our brand pyramid, such as Size? and 
Footpatrol, by providing an environment 
for seeding new product ideas, launching 
exclusive ranges and introducing new 
brands to the Group. 
The US market is segmented between 
malls and neighbourhoods. While 
the JD brand is focused on malls, our 
neighbourhood community fascias of 
Shoe Palace and DTLR ensure that the 
Group also has a strong community 
proposition as well. During the period, 
we opened 14 new stores across these 
fascias in the US, but closed 10 as we 
improved the overall strength of the 
store portfolio. In the new financial 
year, we plan to accelerate the 
opening programme to around 
30 new community stores. 
The acquisition of Courir has proved to be 
a lengthy process and it remains subject 
to review by the European Commission. 
Once the process is concluded, Courir 
will add a new dimension to our brand 
portfolio with its stronger female product 
range and customer base. This will 
not only complement our existing 
proposition in Europe but also provide 
learnings to the JD brand and other 
brands within the Group.
We simplified the Group further 
through the acquisition of the NCIs 
in ISRG and MIG in the period. This 
allowed us to accelerate our store 
conversion plans in these markets, as 
well as placing the loss-making SUR 
business into bankruptcy. We continued 
to reduce our portfolio of businesses 
through the disposals of brands such 
as Focus, GymNation and Hairburst. 
Following the NCI buyouts, we will 
improve the profitability of both ISRG 
and MIG by optimising the organisational 
structures and more closely integrating 
these businesses into the Group. 
After the period end, we announced 
the proposed acquisition of Hibbett, 
Inc. for £878m. Hibbett is located in 
Birmingham, Alabama, it has 1,169 stores 
across its Hibbett and City Gear retail 
fascias, and it has strong relationships 
with the key brand partners in North 
America. This acquisition is in line 
with our strategic priorities and it is 
an important transaction for our 
strategic and financial development. 
Strategically, Hibbett will strengthen 
our Complementary Concepts division, 
enhance our North America presence 
and provide a stronger platform for the 
future organic growth of the Group in 
the region. Financially, it accelerates our 
North America growth plans and will be 
earnings enhancing from the first full 
year post-acquisition. Before completion, 
which we anticipate will be in the second 
half of 2024, the transaction will need 
Hibbett stockholder approval and US 
anti-trust clearance. 
Chief Executive Officer’s Review continued
16
JD Sports Fashion Plc Annual Report & Accounts 2024

JD Beyond Physical Retail
Having expanded both our physical and 
digital channels successfully in recent 
years, we are now focusing on creating 
a single omnichannel experience. We are 
agnostic about which channel a sale is 
made in. The technology investments 
we are making, including loyalty, will 
make our proposition more omnichannel 
and give us a better single view of the 
customer. We believe that JD, as a 
brand, is trusted by consumers and this 
relationship can be developed further to 
create a lifestyle ecosystem of relevant 
products and services.
There are five areas of focus: replatforming 
our websites; strengthening our cyber 
security; developing our omnichannel 
proposition further; developing our loyalty 
programme; and improving the efficiency 
and effectiveness of our supply chain. 
We are planning to go live in FY25 with 
our replatformed websites, starting with 
Italy as our proposed first go-live market. 
For all companies, cyber-crime is a 
growing global threat and we continue 
to invest in our cyber security. We have 
recruited a Chief Information Security 
Officer to lead our cyber programme. 
Our click and collect trial in France 
is providing learnings for the future 
and we had over 100 stores live by the 
period end. We are now building out 
a roadmap for future click and collect 
markets in Europe.
Our JD STATUS loyalty programme 
in the US now has 5.1m active members 
and, following a successful trial, we rolled 
out JD STATUS across the UK during 
the period. By the period end, we had 
800k app downloads in the UK, of 
which 75-80% were active users. The 
average transaction value of JD STATUS 
members in the UK is over 40% higher 
than non-members. Members of JD 
STATUS and Nike Connected will soon 
start to benefit from improved targetting 
of offers and other benefits as the two 
programmes improve their connectivity 
going forward, and we will launch JD 
STATUS into European markets during 
the new financial year.
We continued to make progress on our 
UK/European supply chain optimisation 
with the Heerlen DC opening manually 
for selected brand partners and own 
brand. Going forward, we will automate 
Heerlen, enabling it to serve as the 
logistics hub for the Group across 
Continental Europe. 
People, Partners & Communities
We want to provide our colleagues with 
the best opportunities to develop their 
individual careers and to support them 
in achieving their ambitions, to be the 
best partner for the brands and the best 
partner for the communities where we 
operate. Improving ESG performance is 
an integral part of our Group strategy. 
As a FTSE 100 Company, we recognise 
that our scale enables us to make 
positive, lasting changes.
We are currently focused on: improving 
our people systems functionality; creating 
a target organisation for future growth 
and people development; developing our 
key partner programmes; and continuing 
to make a positive contribution to the 
communities where we operate. 
Our people are at the heart of our 
business. We are investing in a new 
global HRIS which will ensure a more 
seamless HR experience for our people. 
We will start going live with the new 
system in 2024. We have invested 
£70m in our people in the period, 
through the removal of age wage 
banding in the UK, improved bonus 
and conditions for UK store managers 
and salary increases. As well as these 
investments, there have also been 
mandatory minimum and living wage 
increases. This helps to ensure we recruit 
and retain the best talent. In the UK, 
following this investment, we have 
seen a significant reduction 
in colleague turnover. 
We strengthened our global leadership 
team with the hiring of Dominic Platt as 
the Group’s new Chief Financial Officer 
(‘CFO’) and Dominic has made a strong 
contribution to the Group in his first 
few months. 
Our commitment to our community 
is showcased through our ongoing 
partnership with the JD Foundation 
and various community support 
programmes across the regions, such 
as the Shoe Palace ‘Believe to Achieve’ 
programme. The JD Foundation strategy 
is evolving to focus on social mobility, 
building stronger youth communities 
and transforming young people’s lives 
through opportunities, engagement and 
social change. 60% of our employees are 
under 25 and 87% are under 35. 
We are very proud of our ongoing 
climate achievements which include: 
achieving an ‘A-’ ‘Climate Change’ grade, 
ahead of the UK retail sector average, 
from the Carbon Disclosure Project 
(‘CDP’) for the fourth successive year; 
achieving a ‘B’ grade for CDP Water 
Security, also ahead of the UK retail 
sector average; sourcing 95% of cotton 
for our private label products via the 
‘Better Cotton’ initiative; and retaining 
our ‘Zero Waste to Landfill’ accreditation 
at our largest UK and European 
distribution and office locations. 
Régis Schultz
Chief Executive Officer
3 June 2024
Strategic Report
Governance Report
Financial Statements
Group Information
17
JD Sports Fashion Plc Annual Report & Accounts 2024

Market Review
GROWING SECTOR
CHALLENGING BACKDROP
The backdrop to industry performance 
in 2023 was a challenging one. There 
were economic headwinds including 
persistent inflation, particularly in 
staples such as grocery, and heightened 
geo-political risk in Eastern Europe, the 
Middle East and in Asia. These factors 
helped to slow consumer demand, 
which led to a build up of inventory and 
subsequently an increase in the level of 
promotional activity, particularly during 
the peak trading season towards the 
end of the year. Additionally, the largest 
global brand partners are going through 
a resetting process which has led to 
less appealing product ranges for the 
global consumer.
We expect these challenging 
conditions to continue in 2024, 
particularly in the first half of the year. 
As the year progresses, a combination 
of global and regional sporting 
events, such the Paris Olympics and 
the European Football Championships, 
improving product pipelines from the 
brand partners, lower inflation and 
interest rates in major markets, and 
easier comparatives, should lead to 
improving sector trading in the 
second half of 2024 and into 2025. 
Each of our major markets – North 
America, the UK, Europe and Asia-
Pacific – will have their own set of 
challenges on top of global factors and 
we assume that volatility will continue 
going forward. In that context, the 
Group will be agile and responsive 
to different trends, maintain strategic 
flexibility and target its investment 
in future growth accordingly.
GROWING SECTOR
We are a global market leader in sports 
fashion, which is a large subset of the 
global sportswear market. According to 
Euromonitor, the global sportswear 
market has grown its retail sales value by 
$123bn since 2015 at a rate of 4.8% per 
annum, despite this period including 
three years of disruption caused by the 
global pandemic. In 2023, growth was 
estimated to be 6.3%, notwithstanding 
the challenging geo-political and 
economic backdrop. Supportive trends 
such as the casualisation of footwear and 
apparel, and the move to participating in 
sports that are easier to pick up, require 
less commitment and are more sociable, 
are likely to support future growth. 
Euromonitor estimates that annual 
growth over the next five years will be 
6.6% per annum, which would take the 
market size up by $148bn to $544bn. 
Most of our sales are generated by 
footwear and apparel and both 
categories are expected to deliver 
attractive growth going forward.
Footwear, which represents 42% of the 
market, is expected to grow at 7.0% per 
annum over the next five years, while 
apparel, with a 58% share, is expected 
to grow at 6.3% per annum. While 
footwear is anticipated to grow slightly 
faster than apparel, in Sports Fashion, 
we believe that apparel will become an 
increasingly important element of the 
sportswear mix as consumers look 
increasingly to dress from ‘head-to-toe’. 
The Group’s share of the global 
market is 3.4% which means we 
have significant, long-term global 
headroom for growth.
3.1%
ESTIMATED GLOBAL  
GDP GROWTH
Source: World Economic Outlook
6.6%
2023-2028 ESTIMATED  
ANNUAL GLOBAL  
SPORTSWEAR VALUE GROWTH 
Source: Euromonitor International Limited, 
Apparel & Footwear 2024 edition, retail 
value RSP incl sales tax, US$, year on year 
exchange rate, current terms
18
JD Sports Fashion Plc Annual Report & Accounts 2024

CHANNEL AGNOSTIC
A key part of our strategy is to open 
new JD stores across the globe with 
a target of between 200 and 250 stores 
per year. This will be supplemented by 
a franchise rollout of the JD brand in 
territories where we prefer to utilise 
local market experience to operate 
our stores. This store expansion will be 
the biggest contributor to our global 
organic sales growth* over the course 
of our current five-year strategic plan. 
The increase in stores means our 
online channel will continue to see 
its revenue share reduce but we 
look increasingly at our two sales 
channels as one ‘omnichannel’. 
As we go forward, we will be more 
agnostic about where a sale is made 
within our brand ecosystem. 
In the future, we will develop seamless 
customer fulfilment across both 
channels, including click and collect and 
both ship from store and return to store, 
while we will use the JD STATUS loyalty 
programme, which was in the US and 
the UK by the year end, with plans to 
rollout into Europe through FY25, to 
develop our customer knowledge, 
reduce the cost of customer acquisition 
and drive new revenue streams. 
The development of our omnichannel 
will be an integral part of our long-term 
growth plan. 
BRAND POWER
As a multi-brand retailer, over 90% 
of what we sell is from multi-national 
sportswear companies such as Nike, 
adidas and VF Corporation. When we 
choose how to apportion shelf space 
in our stores and digital space on our 
digital channels, we listen to what 
the customer is telling us. If a brand is 
losing share, we will reduce space and 
vice-versa. In this way, we are able to 
hedge against the volatility of brand 
popularity using our agility and ability 
to nurture and develop the faster 
growing brands at any point in time. 
Data suggests that the largest brands 
in the global sportswear market have 
grown their market share over the last 
10 years. According to Euromonitor, the 
top 10 brands increased their share from 
31% in 2014 to 39% in 2021. This was 
helped by the growth in Anta and Li 
Ning in China but without them, top 10 
share was still up 6%pts in that time. 
Over the last two years though, the top 
10 brands have seen their market share 
relatively unchanged. Looking at the 
top two brands, Nike and adidas, 
their combined share in 2023 was 
1.5%pts higher than it was in 2014. 
With a strengthened product innovation 
pipeline ahead from Nike and adidas 
looking to recover recent lost share, 
and with most major brand owners 
looking to have a more balanced focus 
between direct-to-consumer and 
wholesale, in terms of route-to-market, 
it is our view that the largest brands 
will continue to be the main drivers of 
industry growth over the next few years. 
>40%
INCREASE IN AVERAGE  
ORDER VALUE*, UK JD STATUS 
LOYALTY CUSTOMERS
* AUGUST 2023 – FEBRUARY 2024
Source: Company
39%
TOP 10 BRANDS VALUE SHARE  
OF GLOBAL SPORTSWEAR  
MARKET 2023
Source: Euromonitor International Limited, 
Apparel & Footwear 2024 edition, retail 
value RSP incl sales tax, US$, year on year 
exchange rate, current terms
Strategic Report
Governance Report
Financial Statements
Group Information
19
JD Sports Fashion Plc Annual Report & Accounts 2024

OUR FOUNDATIONS:
Our Business Model
HOW WE CREATE VALUE
CORE COMMERCIAL  
ACTIVITIES: 
We are in a unique position as the only global 
lifestyle retailer in a sector continuing to benefit 
from long-term and sustainable structural growth. 
CUSTOMERS
Our core customer is 16-24 and 
exhibits very consistent lifestyle 
shopping habits in all our key 
markets, enabling us to have a 
very focused brand proposition. >
PEOPLE
We employ 90,000 people 
worldwide and the majority 
are of a similar age group to 
our core customers and have a 
similar interest in sports fashion. >
PARTNERING
Critical to our success are the 
strong and profitable relationships we 
have with our global brand partners, 
driven by our brand presentation in 
store, our protection of brand equity 
through a high full price mix and our 
ongoing investment in future growth. 
BUYING & 
MERCHANDISING
We have highly experienced and agile 
teams that analyse the latest consumer 
trends, select the right amount of 
product for each market, negotiate 
with brand partners and determine the 
look and feel of instore presentation 
for maximum profitability. 
PROPERTY 
SOURCING
To deliver on our five-year 
plan, our property team will 
identify and secure the most 
attractive locations for new 
JD stores in over 30 
countries across the world 
in order to grow our 
JD brand by over 200 
new stores per year. 
RETAILING
With 76% of revenue 
generated from store sales, 
we provide our customers 
with an enjoyable and 
rewarding in-store experience, 
by creating a welcoming and 
high energy environment, 
delivering customer service 
excellence and regularly 
converting customer 
interactions into sales. 
20
JD Sports Fashion Plc Annual Report & Accounts 2024

TECHNOLOGY
We are replatforming our 
system architecture to 
facilitate the development of a 
global, interactive omnichannel 
experience for our customers. >
FINANCIAL
Our balance sheet is strong with 
a healthy net cash position to give 
us the opportunity to invest and 
acquire to capture a larger share 
of long-term sector growth. >
GOVERNANCE
Over the last 18 months, we have 
upgraded the governance and 
controls of the Group, to protect 
our stakeholders and to ensure 
we do business the right way. >
OUR  
OWNERS
Our focus is on creating value 
through delivering consistent, 
long-term revenue and profit 
growth which will increase the 
valuation of our shares over 
time for our shareholders. 
OUR  
BRAND PARTNERS
Giving our brand partners 
the opportunity to share in our 
long-term growth and to ensure 
their brand equity is protected 
through maintaining a high full 
price mix and merchandising their 
products to a high standard. 
OUR  
PEOPLE
We aim to provide a rewarding 
and fun experience for our people, 
wherever they are working for 
JD around the world, with strong 
training and development support 
and a range of career opportunities 
within the Group.
OUR  
COMMUNITIES
With over 3,000 stores 
worldwide in over 30 countries 
across four continents, we have 
the opportunity to give back 
to our communities through 
employing local people 
and by getting involved in 
local community initiatives 
through both local initiatives 
and via the JD Foundation. 
OUR  
CUSTOMERS
Ensuring we offer the 
most sought after products 
across sports fashion at a fair 
price whenever a customer 
looks to spend money within 
our sales channels.
WHERE WE  
CREATE VALUE:
GLOBAL  
OMNICHANNEL
Offline v Online
Our revenue is split 76% in store, 22% online and 
2% other. Online share varies by region with the 
UK highest at 28% and Europe lowest at 17%. 
Online peaked during the global pandemic but 
has fallen back to pre-pandemic levels since then. 
Its share of our sales is reducing as we grow our 
store base but we are increasingly agnostic about 
which channel our customers use to buy from us. 
The rollout of our loyalty programme, JD Status, 
will accelerate the creation of a global JD 
ecosystem for our customers. 
GLOBAL 
SALES MIX
Footwear v Apparel
Our revenue is split 56% footwear, 32% apparel, 
6% accessories and 6% other. Apparel share varies 
by region with the UK highest at 47% and North 
America lowest at 14%. We believe it is important 
to have a good mix of footwear and apparel in 
our business in order to maintain our enviable 
proposition as a leading global sports fashion 
retailer. By selling both, we can satisfy customer 
demand for a ‘head-to-toe’ outfit, create more 
reasons to visit our sales channels and increase the 
average order value of each shopping occasion.
WHO WE CREATE  
VALUE FOR:
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21
JD Sports Fashion Plc Annual Report & Accounts 2024

Our Strategy 
AS PART OF OUR VISION TO INSPIRE THE EMERGING GENERATION 
OF GLOBALLY MINDED CONSUMERS THROUGH A CONNECTION 
TO THE UNIVERSAL CULTURE OF SPORT, MUSIC AND FASHION, 
WE WILL MEASURE PROGRESS AGAINST OUR FOUR STRATEGIC 
PILLARS DESIGNED TO SHAPE OUR FOCUS ACROSS THE 
BUSINESS. OUR OVERALL AIM IS TO BECOME THE LEADING 
GLOBAL SPORTS FASHION POWERHOUSE.
COMPLEMENTARY  
CONCEPTS
02
BRAND 
FIRST
01
Focusing on the core of the business  
and putting the JD Brand First,  
with the aim of increasing JD’s store 
footprint globally through new stores, 
conversions and franchising.
Strengthening our Complementary Concepts’ 
sports fashion offer and community brands 
in the US, enhancing the Group’s sporting 
goods offer across Europe and sharpening 
our Outdoor proposition.
OUR STRATEGY
22
JD Sports Fashion Plc Annual Report & Accounts 2024

BEYOND  
PHYSICAL RETAIL
03
PEOPLE, 
PARTNERS AND 
COMMUNITIES
04
Strengthening our systems, cyber security 
and investing in the optimisation of our 
supply chain.
Developing JD’s omnichannel offer 
and increasing our interaction with the 
JD consumer Beyond Physical Retail. 
Areas of focus include loyalty, improving 
our omnichannel capabilities and continuing 
support of our gyms proposition. 
Supporting our People, Partners and 
Communities and building on the great 
team that we have at JD, without whom 
JD’s success would not be possible. We’ll 
continue to recruit from the communities 
we serve, offering internal development 
and progression, and rewarding and 
recognising our talent.
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Group Information
23
JD Sports Fashion Plc Annual Report & Accounts 2024

Strategy in Action
01
BRAND 
FIRST
Growing the JD brand store footprint
The key element of the JD Brand First 
strategy is the global roll-out of the JD 
fascia. In the year, the global property 
team was tasked with accelerating the 
pace of this roll-out in FY24 to ensure 
we opened at least 200 new JD stores. 
To achieve this, the team needed to 
move quickly to source both new team 
members and identify additional sites 
that could be opened. All of this in an 
environment where capital discipline on 
investment returns was to be maintained. 
At the year end, the 200 target had been 
achieved and the overall payback on 
investment was comfortably better than 
the three-year appraisal hurdle rate. 
New JD stores in 
North America
97
New JD stores in Europe 
86
24
JD Sports Fashion Plc Annual Report & Accounts 2024

FIRST IN THE WORLD AND PUTTING  
OUR CORE BRAND FIRST
Our Ambition
JD is a world class retail fascia where a 
constantly evolving sports and fashion 
superior brand offer is presented in a 
vibrant retail theatre with innovative 
digital technology. The JD fascia has 
an outstanding reputation with both 
consumers and our international brand 
partners and we are convinced that the 
most significant opportunities lie in the 
continued international development 
of this business.
Progress in the Year
Our focus is on three growth pillars: 
accelerating the opening and conversion 
of JD stores in North America; accelerating 
the opening and conversion of JD stores 
in Europe; and expanding further by 
entering new markets through acquisition 
or franchise.
During the year, we opened 216 
new JD stores, with the majority being 
opened across North America and 
Europe. We launched the JD brand in 
three new countries – Croatia, Cyprus 
and Slovakia – taking the total number 
of countries with a JD store to 30 at 
the year end. A breakdown of our store 
movements can be seen on page 43, 
as part of the CFO’s review. In all our 
key markets, returns were ahead of 
our targets as the JD store expansion 
plan continues to create value for 
shareholders. We also advanced our 
franchise strategy for the JD brand, with 
agreements signed in the Middle East 
and South Africa. The first franchised 
store in the Middle East will open in 
May 2024. 
Future Value Creation
We will continue to roll-out the JD brand 
across our key regions of North America 
and Europe, supplemented by additional 
new JD stores in the UK, Asia Pacific and 
via our developing franchise programme 
in other, less developed, markets. 
Following the ISRG and MIG buy-outs, 
we will be converting their best stores 
in Iberia and Eastern Europe over the 
next 18-24 months. Discipline on capital 
investment returns remains a core 
tenet of our JD expansion strategy and 
every potential new store has to pass 
significant scrutiny, including at Board 
level, to receive capital. We believe 
the quality of a finished JD store, once 
opened, is another area where we create 
competitive advantage and further 
value for shareholders.
Total new JD stores
216
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25
JD Sports Fashion Plc Annual Report & Accounts 2024

Strategy in Action continued
02
COMPLEMENTARY 
CONCEPTS
Taking control of ISRG and MIG
A key part of our Complementary 
Concepts strategy in the year was 
buying out the non-controlling interests 
(‘NCI’) in ISRG and MIG. This both 
simplified the Group further and gave 
us the platform to strengthen our 
Complementary Concepts segment. By 
taking 100% control of these businesses, 
we were able to identify, and schedule 
into our investment plan for FY25 and 
FY26, a number of sites that could be 
converted into the JD fascia, benefitting 
the Group overall. At the same time, 
we have strengthened and aligned the 
management teams in both businesses. 
As a result, by the year end, we had 
started to improve the efficiency and 
effectiveness of these businesses 
with an expected improvement in 
profitability going forward. 
New complementary stores 
in North America
24
New complementary stores 
in Europe
37
26
JD Sports Fashion Plc Annual Report & Accounts 2024

CAPTURE A WIDER CUSTOMER BASE 
AND SHARPEN OUR PORTFOLIO FOCUS
Our Ambition
JD’s proposition is capable of operating 
at scale in multiple markets. However, 
our ambition is to have complementary 
fascias which leverage the JD concept, 
so we can target a growing share of 
the structural sector growth going 
forward, without diluting the JD brand 
proposition. For example, customer 
demographics in the United States 
are different to Europe and so our 
neighbourhood fascias of Shoe Palace, 
based on the US West Coast, and DTLR, 
based on the US East Coast, ensure 
that the Group has a proposition for 
consumers across all communities. In 
addition, in the UK, our elevated Size 
and Footpatrol banners are critical in 
providing valuable market intelligence 
through seeding new trends and ranges 
which can then be scaled through JD. 
Progress in the Year
Our focus is on four key pillars: growing 
our community brands within North 
America; working towards the successful 
acquisition of Courir to develop a new, 
complementary sports fashion offer; 
optimising the profitability of the ISRG 
and MIG businesses within Europe; 
and divesting non-core fascias within 
the Group. 
During the year, we opened 14 new stores 
across Shoe Palace and DTLR within 
North America. The proposed acquisition 
of Courir is still being discussed between 
the European competition authorities 
and the Group. We remain confident of 
reaching a resolution during the new 
financial year and we are ‘business-ready’ 
for completion, once we receive the 
necessary clearance. We simplified the 
Group further through the acquisition of 
the non-controlling interests in ISRG and 
MIG in the year, putting the loss-making 
Sports Unlimited Retail (‘SUR’), ISRG’s 
Dutch subsidiary business, into 
bankruptcy and continuing to reduce 
our portfolio of businesses through 
the disposals of Focus and Kukri. 
Future Value Creation
We will increase the number of 
new store openings within our North 
American community businesses going 
forward, with around 30 new Shoe 
Palace and DTLR stores opening in the 
new financial year. We will also improve 
the profitability and efficiency of the 
ISRG and MIG businesses now that we 
have 100% control of both businesses.
Total new complementary stores 
61
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27
JD Sports Fashion Plc Annual Report & Accounts 2024

Strategy in Action continued
03
BEYOND  
PHYSICAL RETAIL
Launch of JD STATUS in the UK
Following the success of our initial trial 
across 10 stores in the North West of 
England, we rolled out the JD STATUS 
loyalty scheme across the UK in October 
2023. The scheme enables customers 
to ‘earn’ and ‘burn’ ‘JD Cash’. In just 
four months of the financial year, there 
were over 700,000 member accounts 
created with over one million purchases, 
accounting for 16% of our sales value in 
that time. There were also four million 
app sessions in total by the year end. 
The average transaction value of a loyalty 
member in store is over 40% higher than 
a non-loyalty customer. As a result of 
this UK success, we plan to roll-out the 
scheme to 4-5 new territories in Europe 
in H2 FY25.
No. of JD STATUS 
accounts created
800K
No. of stores on 
Click & Collect trial
>100
28
JD Sports Fashion Plc Annual Report & Accounts 2024

EXTEND THROUGH A LIFESTYLE ECOSYSTEM 
INCLUDING LOYALTY AND OMNICHANNEL 
Our Ambition
Having expanded both our physical and 
digital channels successfully in recent 
years, we are now focusing on creating 
a single omnichannel as we become 
increasingly agnostic about which 
channel a sale is made in as we develop 
a single view of the customer. We believe 
that JD, as a brand, is trusted by 
consumers and this relationship can be 
extended into other categories to create 
a lifestyle ecosystem of relevant products 
and services. We also want to strengthen 
the platform on which we will operate 
and grow, which means strengthening 
our systems architecture and our 
supply chain.
Progress in the Year
Our focus is on five key pillars: 
replatforming our websites; 
strengthening our cyber security; 
executing an omnichannel master plan; 
developing our loyalty programme; 
and improving the efficiency and 
effectiveness of our supply chain.
Cyber crime is a growing global 
threat and we have recruited a Chief 
Information Security Officer (‘CISO’) 
to lead our cyber defence. Our click 
and collect trial in France is providing 
material learnings for the future and 
we had over 100 stores live by the 
year end. We trialled successfully, and 
then rolled out, our JD STATUS loyalty 
programme in the UK. By the year end, 
we had 800k app downloads, of which 
75-80% were active users. The average 
transaction value of JD STATUS 
members is over 40% higher than that 
of non-members. We continued to make 
progress on our UK/European supply 
chain optimisation, with the Heerlen DC 
opening manually for selected brand 
partners and own brands. 
Future Value Creation
We are planning to start going live in 
2024 with replatformed websites, and we 
have initiated a two-year cyber capability 
improvement programme. We are 
building a roadmap for future click 
and collect markets, while on loyalty, 
we will begin linking JD STATUS and Nike 
Connected and launching STATUS into 
European markets. Both Heerlen and 
Morgan Hill will move towards being fully 
automated in FY25, and we will resolve 
our current optimisation challenges 
within our UK supply chain. 
Average order value increase 
(loyalty vs non-loyalty) 
>40%
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Financial Statements
Group Information
29
JD Sports Fashion Plc Annual Report & Accounts 2024

04
Strategy in Action continued
PEOPLE, PARTNERS 
AND COMMUNITIES
Engaging our colleagues, 
improving our communities
More than 60% of our colleagues are 
under the age of 25. The bond between 
our colleagues and customers is part of 
our Group DNA. Accordingly, we place 
people and communities at the centre 
of our business.
Our colleagues are more engaged with 
the Group than ever before, with over 
60,000 (representing 38 countries) 
sharing their thoughts and opinions with 
us via our Global Engagement Survey – 
over 10,000 more than last year.
The Group makes a real difference to 
the communities of our colleagues and 
customers via the JD Foundation. Recent 
local initiatives via the JD Foundation 
include the fantastic ‘from the community 
and for the community’ basketball 
coaching session supported by our 
Shoe Palace business. 
The Group will continue to support 
colleague and community development 
initiatives, health and wellness programs, 
whilst taking positive action to support 
underrepresented voices.
Colleague voices heard in 
Global Engagement Survey
60,000
30
JD Sports Fashion Plc Annual Report & Accounts 2024

BEST FOR OUR PEOPLE, BEST FOR OUR 
PARTNERS, BEST FOR OUR COMMUNITIES
Our Ambition
We want to provide our colleagues with 
the best opportunities to develop their 
individual careers and to support them in 
achieving their ambitions, to be the best 
partner for the brands and the best 
partner for the communities where we 
operate. Improving ESG performance is 
an integral part of our Group strategy. As 
a FTSE 100 Company, we recognise that 
our scale enables us to make positive, 
lasting changes.
Progress in the Year
Our focus is on four key pillars: 
improving our people systems 
functionality; creating a target 
organisation for future growth and 
people development; developing our 
key partner programmes; and continuing 
to make a positive contribution to the 
communities where we operate. 
We have made good progress on the roll-
out of a new and improved Group Human 
Resources Information System (‘HRIS’) 
with ‘go live’ starting during 2024, 
and we are continuing to improve the 
efficiency of our organisational structure 
to best align with the Group’s growth and 
internationalisation. We continue to be 
a strong advocate for social mobility 
– 61% of our employees are under 25 
and 87% are under 35 – with a flourishing 
apprenticeship programme and we have 
regular outreach programmes with our 
local communities including through 
the JD Foundation. For further JD 
Foundation initiatives, please see pages 
83 and 84. The Group is the partner of 
choice for many international brands 
who consider our premium fascias to be 
a natural home for their latest ranges and 
freshest styles. We are a global partner 
of choice for Nike and we will start to link 
JD STATUS and Nike Connected in 2024. 
Future Value Creation
We recognise and embrace our 
responsibility to make positive, lasting 
changes through our approach to 
our people strategy, climate change, 
sustainable sourcing and investment in 
the communities in which we operate. 
Our ESG section on pages 56 to 85 
provides further details about our future 
ESG strategy. We will continue to seek 
opportunities to work in partnership with 
the third-party brands on the design of 
bespoke product which is then exclusive 
to the Group’s fascias. 
Colleague share under 25 
61%
Strategic Report
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Financial Statements
Group Information
31
JD Sports Fashion Plc Annual Report & Accounts 2024

2022
£8,563.0m
2023
£10,125.0m
2024
£10,397.2m
2022
11.8%
2023
10.5%
2024
9.4%
2022
£947.2m
2023
£991.4m
2024
£912.4m
Key Performance Indicators
MEASURING OUR PERFORMANCE
FINANCIAL
Revenue1* £m 
£10,397.2M
Operating margin before 
adjusting items1* %
9.4%
Profit before tax and 
adjusting items1* £m
£912.4M
Definition
Sale of products to consumers 
excluding value added and other sales-
related taxes, and other revenues including 
gym subscriptions and wholesaling.
Rationale
Revenue* is the fundamental driver 
of stakeholder value creation and 
reflects the strength of our brand 
and the success of our business model.
Performance
Revenue* increased by 2.7% in FY24, 
driven by organic sales growth* of 9.0%. 
Key Associated Risks
	
–
Strategic
	
–
Logistics & Merchandising
	
–
People
	
–
Property
	
–
Retail Operations
Definition
Operating profit before adjusting items* 
as a percentage of revenue*.
Rationale
Operating margin before adjusting items* 
reflects our ability to convert revenue* 
into profit. This measure is a key element 
of our five-year plan in which we are 
aiming to achieve and maintain a margin 
of 10% during the course of the plan. 
Performance
Operating margin before adjusting 
items* declined 111bps to 9.4% as 
operational investments into future 
growth increased faster than revenue*.
Key Associated Risks
	
–
Strategic
	
–
Logistics & Merchandising
	
–
Technology
	
–
Financial
	
–
Retail Operations 
Definition
Profit before tax and adjusting items*.
Rationale
Profit before tax and adjusting items* 
highlights our profitability excluding 
adjusting items* but after our net 
financial expense which includes both 
debt and lease financing. 
Performance
Profit before tax and adjusting items* was 
8.0% lower than last year as operational 
investments into future growth increased 
faster than revenue*, more than offsetting 
lower net financial expense.
Key Associated Risks
	
–
Strategic
	
–
Legal & Regulatory
	
–
Financial
	
–
Retail Operations 
1.	
These Key Performance Indicators (KPIs) are presented on an unaudited 52 week basis to aid comparability. Further information including a reconciliation to statutory 
measures is included in the Alternative Performance Measures section on pages 253 to 259.
‘*’	 Indicates the use of a term defined and explained in the Alternative Performance Measures section on pages 253 to 259 along with a reconciliation to statutory 
measures. Further information regarding adjusting items is provided in note 1 to the financial statements from page 150. 
Link to Our Strategy
 
 
 
Link to Our Strategy
 
 
 
Link to Our Strategy
 
 
 
32
JD Sports Fashion Plc Annual Report & Accounts 2024

2022
12.84p
2023
13.39p
2024
12.14p
2023
£314.3m 
2024
£215.9m 
Adjusted Basic EPS* p 
12.14P
Net cashflow before dividends, 
acquisitions and disposals2* £m
£215.9M
Definition
Profit attributable to equity holders of the 
parent excluding adjusting items* and the 
tax relating to these items, divided by the 
average number of ordinary shares in 
issue through the year. 
Rationale
Adjusted Basic EPS* represents the 
earnings, before adjusting items*, for each 
share owned and is often used to value 
the Group as the denominator of the 
Price to Earnings valuation methodology. 
This is the basis of a key measure within 
the Board and Senior Management 
incentive programme.
Performance
Adjusted Basic EPS* was 12.14p, 9.3% 
lower than last year as a result of lower 
profit before tax and adjusting items* 
and a higher number of average shares 
in issue following a share placing in 
December 2022. Partially offsetting 
these factors was an adjusted basic 
EPS* benefit from buying out the 
non-controlling interests in ISRG 
and MIG.
Key Associated Risks
	
–
Strategic
	
–
Legal & Regulatory
	
–
Financial
	
–
Retail Operations
Definition
The amount of cash available after 
working capital, interest, tax and 
capital expenditure.
Rationale
Net cashflow before dividends, 
acquisitions and disposals2* indicates 
the level of cash available for Mergers 
and Acquisitions activity and 
dividend payments.
Performance
Net cashflow before dividends, 
acquisitions and disposals2* was 
£215.9m, down from £314.3m in the 
previous year. This was driven mainly 
by the year-on-year increase in capital 
expenditure of £180.4m. 
Key Associated Risks
	
–
Strategic
	
–
Technology
	
–
Financial
	
–
Property
	
–
Retail Operations
2.	 This KPI has been introduced in the period. A prior period comparative has been included to aid comparability.
Link to Our Strategy
 
 
 
Link to Our Strategy
 
 
 
Strategic key:
JD BRAND FIRST
COMPLEMENTARY CONCEPTS
BEYOND PHYSICAL RETAIL
PEOPLE, PARTNERS 
AND COMMUNITIES
Strategic Report
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Financial Statements
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33
JD Sports Fashion Plc Annual Report & Accounts 2024

2022
947
2023
1,073
2024
1,254
2022
2.87%
2023
3.31%
2024
3.41%
2022
37.4%
2023
35.2%
2024
32.3%
Key Performance Indicators continued
NON-FINANCIAL
Number of JD stores 
1,254
Share of global 
sportswear market %
3.41%
Apparel mix % 
32.3%
Definition
The number of stores across our global 
footprint that are branded JD, including 
franchised stores.
Rationale
JD Brand First is the primary strategic 
pillar of our five-year strategy plan and 
increasing the number of JD-branded 
stores is a key element of this pillar.
Performance
We increased the net number of JD 
stores by 181 in FY24. The majority of 
these openings were across our Europe 
and North America regions. Included 
in the 216 JD stores opened, were 
57 conversions from Finish Line in 
North America.
Key Associated Risks
	
–
Strategic
	
–
Legal & Regulatory
	
–
Financial
	
–
Property
	
–
Retail Operations 
Definition
Sportswear sales, gross of sales taxes 
and at constant currency, to align with 
the basis used by the recognised industry 
data provider3, as a percentage as a 
percentage of the global sportswear 
market value for the nearest annual 
period obtained from that provider. 
Judgement is applied by management 
in determining which businesses are 
considered sportswear businesses 
with the Sports Fashion segment. This 
judgement has been applied consistently 
across the periods presented. 
Rationale
A growing market share indicates the 
strength of our relative performance with 
the subsequent theoretical improvement 
in our Company valuation.
Performance
We increased our share by 10 bps 
in FY24. 
Key Associated Risks
	
–
Strategic
	
–
Property
	
–
Retail Operations 
Definition
Group revenue* from apparel as a 
percentage of total Group revenue*.
Rationale
We believe that our growing apparel 
mix is a key point of differentiation vs. our 
peer set and improves our ability to offer 
a full ‘head-to-toe’ sports fashion offer.
Performance
In FY24, the apparel mix reduced by 
3%pts following a slower Q4 apparel 
sales performance.
Key Associated Risks
	
–
Strategic
	
–
Logistics & Merchandising
	
–
ESG
	
–
Retail Operations 
3.	 Source: Euromonitor International Limited, Apparel & Footwear 2024 edition, retail value RSP incl sales tax, US$, year on year exchange rate, current terms.
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34
JD Sports Fashion Plc Annual Report & Accounts 2024

Chief Financial Officer’s Statement
CONTINUED 
FINANCIAL STRENGTH
Dominic Platt
Chief Financial Officer
“REVENUE* FOR THE GROUP 
INCREASED 2.7% TO £10,397.2M 
WHILE OPERATING PROFIT 
BEFORE ADJUSTING ITEMS* WAS 
£973.9M, DOWN 8.1%. NET CASH 
BEFORE LEASE LIABILITIES OF 
£1,032.0M HIGHLIGHTS THE 
CONTINUED FINANCIAL 
STRENGTH OF THE GROUP”
FY24 is a 53-week period ended 3 February 2024.
A number of prior period adjustments have been identified 
during the course of the audit that has led to a restatement 
of the comparative period. For more details on prior period 
adjustments see Note 39 to the Consolidated Financial 
Statements. These findings reinforce the need to continue our 
programme to improve the effectiveness of our internal 
controls over financial reporting.
The comparative period is 52 weeks to 28 January 2023. To aid 
comparability, the headline results, associated commentary and 
percentage changes are presented on an unaudited 52-week 
basis unless otherwise stated.
Financial Performance
FY24 exclude
FY23 (restated)1
£m 
53 weeks
53rd week*
52 weeks*
52 weeks
Change
Revenue
10,542.0
(144.8)
10,397.2
10,125.0
2.7%
Gross profit
5,048.0
(61.7)
4,986.3
4,877.6
2.2%
Gross margin
47.9%
42.6%
48.0%
48.2%
(20)bps
Operating costs before adjusting items*
(4,068.1)
55.7
(4,012.4)
(3,817.3)
5.1%
Operating profit before adjusting items*
979.9
(6.0)
973.9
1,060.3
(8.1)%
Operating margin before adjusting items*
9.3%
–
9.4%
10.5%
(111)bps
Net financial expense and impairment loss on 
financial assets before adjusting items*
(62.7)
1.2
(61.5)
(68.9)
(10.7)%
Profit before tax and adjusting items *
917.2
(4.8)
912.4
991.4
(8.0)%
Adjusting items *
(106.0)
(106.0)
(504.7)
Profit before tax
811.2
(4.8)
806.4
486.7
65.7%
Throughout this Annual Report,‘*’ indicates the use of alternative performance measures. Please refer to pages 253 to 259 for further information including reconciliations 
to statutory measures.
1.	
A prior period adjustment of £37.9m has been recorded impacting the classification of marketing income from Operating costs before adjusting items* to Gross profit. 
This has increased Gross margin by 40bps compared to the prior period reported figure. Further details are included in Note 39 to the Consolidated Financial 
Statements which also explain a net £45.8m increase to prior period reported adjusting items and profit before tax. 
Strategic Report
Governance Report
Financial Statements
Group Information
35
JD Sports Fashion Plc Annual Report & Accounts 2024

Chief Financial Officer’s Statement continued
Consolidated Income statement 
Revenue*
Revenue* for the Group increased 2.7% to £10,397.2m 
(2023: £10,125.0m). Sales growth* in constant currency 
was 2.9%.
Organic sales growth* was 9.0% and this comprised 3.8% 
like-for-like (LFL) sales growth* and 5.2% sales growth from 
net new space and store conversions, which is not LFL period-
on-period (non-LFL*). 
The remaining difference between organic sales growth of 
9.0% and sales growth in constant currency of 2.9% is the 
impact of disposals.
Gross Margin
Total gross margin was down slightly at 48.0% (2023: 48.2%). 
The increase in JD fascias driving a higher proportion of sales 
through our store channel, as opposed to online, and the higher 
gross margin from the JD fascia growth, offset largely the 
impact of elevated market promotional activity, particularly 
during peak trading. 
Operating Profit Before Adjusting Items*
Operating profit before adjusting items* was £973.9m, being 
8.1% down on the previous period. The operating margin before 
adjusting items* was 9.4%, down 111bps on the previous period. 
Overall, operating costs before adjusting items* grew 5.1% 
to £4,012.4m driven by selling & distribution expenses of 
£3,573.1m, up 6.5%, as we continued to invest in our operating 
platforms for future, long-term growth. This included operating 
cost investment in our people, our supply chain (including some 
double running costs in the period in new distribution centres) 
our systems and new stores. 
A breakdown of operating costs before adjusting items* can be seen in the table below.
£m
52 weeks to 
27 January 2024*
52 weeks to  
28 January 2023
Restated¹
Change
Selling and distribution expenses 
(3,573.1) 
(3,353.5) 
6.5% 
Administrative expenses
(476.9) 
(497.3) 
(4.1)% 
Share of profits of equity-accounted investees
7.5
4.9 
53.1% 
Other operating income
30.1
28.6 
5.2% 
Operating costs before adjusting items*
(4,012.4) 
(3,817.3) 
5.1% 
1.	
A prior period adjustment of £37.9m has been recorded impacting the classification of marketing income from operating costs before adjusting items* to gross profit.
Net financial expense and impairment loss on financial assets* 
(53-week basis) 
Net financial expense and impairment loss on financial assets 
before adjusting items* in the period was £62.7m, which 
is £6.2m lower than the prior period. Financial income rose by 
£30.8m compared with the prior period due to higher interest 
rates earned on our cash balances. Financial expenses before 
adjusting items increased by £24.6.m to £101.9m, the majority 
of which is lease liabilities expense under IFRS16 with the 
increase due mainly to the change in the mix of our property 
portfolio during the period, as we opened 249 high quality 
new stores and disposed of 322 non-core stores. 
Profit Before Tax and Adjusting Items*
Profit before tax and adjusting items* for the 53 weeks to 
3 February 2024 was £917.2m. For the 52 weeks to 27 January 
2024, profit before tax and adjusting items* was £912.4m, 
which was 8.0% behind the previous period. 
36
JD Sports Fashion Plc Annual Report & Accounts 2024

Adjusting Items
Adjusting items* for the 53 weeks to 3 February 2024 was a net charge of £106.0m (2023: net charge of £504.7m), as detailed 
in the table below. 
£m
53 weeks to 
3 February 2024
52 weeks to 
28 January 2023
Restated¹
Impairment of tangible and intangible assets and investments
39.2
137.2
Acquisition related costs: Courir
10.8
–
Loss on divestments and restructuring of group companies: principally sale of non-core 
fashion businesses
38.3
129.6
Gain arising on deconsolidation: ISRG Group – SUR bankruptcy
(36.1)
–
Deferred consideration charge / (release) 
0.5
(12.5)
Adjusting items within administrative expenses 
52.7
254.3
Impairment of loans not recoverable: ISRG Group – SUR bankruptcy
57.9
–
Put and call options: movement in present value of put and call options
(5.5)
250.4
Impairment of loans not recoverable from non-consolidated joint venture
0.9
–
Adjusting items within net financial expense
53.3
250.4
Adjusting items*
106.0
504.7
1	
Please refer to Note 39 for further details of the restatement 
The impairment of tangible and intangible assets and 
investments in the current period relates to the impairment of 
goodwill, fascia name and assets arising on the acquisition of 
Swim! (£19.9m), goodwill impairment prior to the divestment of 
GymNation (£7.9m), goodwill impairments of the Go Outdoors 
fascia (£9.8m) and impairment of the goodwill and fascia 
names on three non-material acquisitions (£1.6m).
Acquisition-related costs of £10.8m are in respect of the 
Courir acquisition which remains subject to review by the 
European Commission and, as at the date of this report, 
has not been concluded.
The Group incurred £38.3m of loss on divestments and 
restructuring of group companies. Following the Group’s 
announcement in December 2022 to simplify its non-core 
fashion offering, the group has incurred losses on divestments 
of £31.4m. The most significant of these was Focus (£23.5m). 
Restructuring costs of £6.9m was incurred across 
certain businesses. 
Costs were incurred during the period following the acquisition 
of the 49.99% non-controlling interests (NCI) in Iberian Sports 
Retail Group (ISRG). These costs enabled the expansion of the 
JD brand across Iberia to be accelerated and improve the 
operating efficiency of this business. In addition, a strategic 
review of the ISRG business was undertaken, which resulted in 
the decision to declare Sports Unlimited Retail (‘SUR’), ISRG’s 
Dutch subsidiary, bankrupt. This resulted in ISRG incurring net 
costs of £21.8m, being the impairment of loans not recoverable 
(£57.9m) and a subsequent gain arising on the deconsolidation 
of SUR from ISRG (£36.1m). The remaining £0.9m relates to 
other impairments.
The £5.5m credit in the present value of the put and call options 
reflects changes in the present value of the future buyouts of 
NCIs and comprises primarily Genesis Topco Inc (£19.3m credit) 
and Cosmos (£5.7m charge). The credit on Genesis is driven by 
revised EBITDA projections for the business reflecting trading 
in the 53-week period. In addition, there was a credit of £3.9m 
in respect of the put option liability for ISRG and a £16.3m 
charge was incurred during the 26-week period ended 30 July 
2023 in respect of the put option valuation of Marketing 
Investment Group S.A (MIG). The NCIs in ISRG and MIG were 
acquired during the second half of the accounting period 
(see Note 24b). There are further, smaller movements on 
other put and call options that total a credit of £6.9m.
Operating Profit
On a 53-week basis, the operating profit is £927.2m 
(2023: £806.0m), which is an increase of 15.0%. This is due to 
the reduction in adjusting items* charged within administrative 
expenses due to lower impairments of intangible assets and 
investments, and lower losses on disposal of Group companies. 
Profit Before Tax
On a 53-week basis, the Profit before tax is £811.2m 
(2023: £486.7m). The increase of £324.5m versus the prior 
period is due primarily to the reduction in adjusting items of 
£398.7m, resulting mostly from the impact of movement in 
present value of put and call options between periods, and the 
loss on disposal of Group companies recorded in the prior period 
and the reduced level of impairment charges compared to the 
prior period.
Income Tax Expense
The income tax expense for the 53-week period was £206.2m 
(2023: £216.6m). The effective tax rate fell from 44.0% to 25.4% 
due primarily to the movement in the value of the put and call 
valuations in the two periods. The £5.5m credit in the current 
period is non-taxable and the £250.4m charge in the prior 
period was not tax deductible. 
The income tax expense before adjusting items* for the 53-week 
period was £224.6m (2023: £216.6m). The adjusted effective tax 
rate* rose from 21.8% to 24.5% due to the UK’s mainstream 
corporation tax rate increasing from 19% to 25% on 1 April 2023.
Profits Attributable to Non-Controlling Interests
The charge relating to NCIs fell £18.0m from £84.2m in FY23 to 
£66.2m in FY24. This was due to the impact from the buyout of 
the 49.99% NCI in ISRG and the buyout of the 40% NCI in MIG 
during the period. The only material NCI left in the Group is the 
20.0% in Genesis Topco Inc. 
Earnings per share
On a statutory basis, basic and diluted earnings per ordinary 
share grew from 3.65p to 10.45p due to significantly lower 
adjusting items in the 53-week period. 
Adjusted basic earnings per ordinary share* fell 9.3% from 
13.39p to 12.14p due to lower profits in the 53-week period, 
reflecting the reduced profit before tax and adjusting items* 
and the increase in the effective tax rate before adjusting 
items*, offset partially by the benefit of the acquisition of 
the NCIs in ISRG and MIG. 
Strategic Report
Governance Report
Financial Statements
Group Information
37
JD Sports Fashion Plc Annual Report & Accounts 2024

Chief Financial Officer’s Statement continued
Segmental Report 
Change
£m/52 weeks* 
Total
Sports 
Fashion
Outdoor
Total
Sports 
Fashion
Outdoor 
Revenue
10,397.2
9,844.8
552.4 
2.7%
3.0%
(2.1)%
Gross profit
4,986.3
4,752.1
234.2
2.2%
2.5%
(2.2)%
Gross profit margin
48.0%
48.3%
42.4%
(20)bps
(20)bps
flat
Operating costs before adjusting items*
(4,012.4)
(3,771.1)
(241.3)
5.1%
4.9%
8.2%
Operating profit before adjusting items*
973.9
981.0
(7.1)
(8.1)%
(6.0)%
n/a
Operating margin before adjusting items*
9.4%
10.0%
(1.3)%
(111)bps
(95)bps
(420)bps
Net financial expense and impairment loss on 
financial assets before adjusting items*
(61.5)
(57.6)
(3.9)
(10.7)%
(11.8)%
8.3%
Profit before tax and adjusting items*
912.4
923.4
(11.0)
(8.0)%
(5.7)%
n/a
Number of stores
3,317
3,074
243
(2.2)%
(2.1)%
(3.2)%
A performance summary of the different sub-segments in the Group can be seen in the table below. 
Revenue* 
Operating profit before adjusting items*
£m/52 weeks 
FY24 
FY23 
Change 
FY24 
FY23 
Change 
UK/ROI 
2,661.0 
2,597.6 
2.4% 
340.4 
369.5 
(7.9)% 
Europe 
1,759.7 
1,385.8 
26.9% 
69.3 
102.2 
(32.2)% 
North America 
3,069.0 
2,845.6 
7.9% 
317.1 
340.2 
(6.8)% 
Asia Pacific 
481.7 
430.9 
11.8% 
69.2 
66.6 
4.0% 
Premium Sports Fashion Total
7,971.4 
7,259.9 
9.8% 
796.0 
878.5 
(9.4)% 
Other Fascias
1,625.4
1,983.0
(18.0)%
136.6
135.5
0.8%
Other Businesses
248.0
317.8
(22.0)%
48.4
30.0
61.1%
Sports Fashion Total
9,844.8
9,560.7
3.0%
981.0
1,044.0
(6.0)%
Outdoor
552.4
564.3
(2.1)%
(7.1)
16.3
n/a
Total 
10,397.2
10,125.0 
2.7% 
973.9 
1,060.3 
8.1%
“OUR SPORTS FASHION SEGMENT 
GENERATED 94.7% OF GROUP 
REVENUE IN FY24. ON A 52-WEEK 
BASIS*, REVENUE FOR THIS 
SEGMENT WAS UP 3.0% TO 
£9,844.7M, AND UP 3.2% 
IN CONSTANT CURRENCY.”
38
JD Sports Fashion Plc Annual Report & Accounts 2024

Sports Fashion
Our Sports Fashion segment generated 94.7% of Group revenue 
in FY24. On a 52-week basis*, revenue for this segment was up 
3.0% to £9,844.8m with sales growth* of 3.2% in constant 
currency. LFL sales growth* was 4.2% and organic sales growth* 
was 9.7%. Gross margin was 48.3%, compared to 48.5% in the 
prior period. Operating costs before adjusting items* increased 
4.9% to £3,771.1m, as we continued to invest for future growth, 
leading to operating profit before adjusting items* being down 
6.0% and an operating margin before adjusting items* down 
90bps to 10.0%. Profit before tax and adjusting items* was 
£923.3m, 5.7% down on the previous period. 
There were 3,074 stores at the end of the period, compared 
to 3,139 at the end of the prior period, an overall reduction 
of 65 stores. 
Premium Sports Fashion
Premium Sports Fashion generated 81.0% of Sports Fashion 
revenue in FY24. On a 52-week basis*, revenue was £7,971.4m, 
up 9.8% on the previous period, and sales growth* of 10.6% in 
constant currency. LFL sales growth* was 4.4% and organic sales 
growth* was 10.9%. Operating profit before adjusting items* was 
down 9.4%, partly as a result of this sub-segment bearing the 
majority of the investment costs for future growth. 
UK/ROI – Premium Sports Fashion retail fascias grew revenue by 
2.4% to £2,661.0m on a 52-week basis with 2.3% sales growth* in 
constant currency. LFL sales growth* was 0.5% and organic sales 
growth* was 2.3%. Operating profit before adjusting items* in 
Premium Sports Fashion was down 7.9% to £340.4m due partly 
to the UK elements of our increased investment in our people, 
our supply chain (including some double running costs in FY24 
in new distribution centres) and our systems.
Europe – Premium Sports Fashion Revenue on a 52-week 
basis* grew 27.0% to £1,759.7m with 25.3% sales growth* in 
constant currency. LFL sales growth* was 10.5% and organic 
sales growth* was 25.3%. All major European countries saw 
strong organic sales growth* with Italy, Portugal and Spain 
leading the way. The conversion of 19 Conbipel stores in Italy 
to the JD brand helped to drive the strong sales growth in the 
period. These conversions are trading well and helped make 
Italy the fastest growing market for the JD brand in Europe. 
Operating profit before adjusting items* was £69.3m, down 
32.2%, driven both by a reduction in gross margin following the 
elevated promotional activity, especially over the peak trading 
period, and operating costs that rose ahead of revenue growth 
as we invested in growth. In addition, there were pre-opening 
costs associated with the acquired Gap and Conbipel stores in 
France and Italy respectively, and there were also additional 
supply chain costs (including some double running costs in 
FY24 in new distribution centres).
North America – Our market-leading proposition and continued 
sales outperformance in North America is built upon larger and 
better-invested stores, a broader sales mix and compelling brand 
partner relationships. Premium Sports Fashion revenue on a 
52-week basis* was up 7.9% to £3,069.0m with 9.7% sales growth* 
in constant currency. LFL sales growth* was 3.9% and organic 
sales growth* was 9.7%. All our North American fascias – JD/
Finish Line, DTLR and Shoe Palace – achieved strong organic sales 
growth* of at least 7%. North America operating profit before 
adjusting items* ended the period at £317.1m, down 6.8%, driven 
by weaker gross margins reflecting the more promotional peak 
trading season and investment in our future growth. 
Asia Pacific – Premium Sports Fashion revenue on a 52-week 
basis* in Asia Pacific grew by 11.8% to £481.7m with 17.9% sales 
growth* in constant currency. LFL sales growth* was 12.5% and 
organic sales growth* was 24.4% with all countries in strong 
growth. Operating profit before adjusting items* was up 4.0% 
to £69.2m with strong sales growth and good cost control 
offsetting a lower gross margin year-on-year. 
Other Fascias
Due primarily to the divestment of non-core fashion 
businesses in the UK and the closing of the SUR business 
in the Netherlands, as we simplify and strengthen the Group, 
revenue on a 52-week basis* in our other fascias was down 
18.0% to £1,625.4m with a 19.1% sales decline* in constant 
currency. LFL sales growth* was 3.6% and organic sales 
growth* was 4.1%.
Europe, which represents 76% of Other Fascias, achieved 
revenue growth on a 52-week basis* of 4.8% with sales 
growth* of 2.0% in constant currency. LFL sales growth* 
was 3.5% and organic sales growth* was 4.7%, led by 
Cosmos in Greece with growth of 22.2%. 
Operating profit before adjusting items* for Other Fascias 
was up 0.8% to £136.6m, driven by the disposal of the  
loss-making SUR business. 
Other Businesses
Revenue on a 52-week basis* decreased 22.0% to £248.0m 
due to the divestment of non-core businesses such as 
Topgrade, Source Lab and Focus partially offset by the 
growth in JD Gyms. In the period, we continued to roll out 
the JD Gyms fascia, expanding our market-leading, premium 
low-cost gyms business further across the UK. After opening 
eight new gyms in the period, including our first in Northern 
Ireland, the Group operated from 85 sites in the UK. We plan 
to maintain the momentum of our organic rollout in the future 
and plan to open a further eight gyms in FY25. The non-core 
divestments, and the subsequent increased contribution from 
the profitable JD Gyms, meant operating profit before 
adjusting items* increased 61.1% to £48.4m. 
Outdoor
Revenue on a 52-week basis* was £552.4m, which was 2.1% 
down on the previous period. LFL sales* were down 2.6%, 
while organic sales* were down 2.1%. 
Trading was impacted in the first half of the year by 
slower camping sales and in the second half of the year 
by unseasonably mild weather which affected sales of 
winter apparel and accessories. 
Gross margin was in line with the previous period at 42.4% 
but the slightly lower sales, combined with additional labour, 
warehousing and freight costs through the period, led to a small 
operating loss before adjusting items* of £7.1m. 
We acquired the remaining shares in Tiso Group Limited from 
the founding family, making the business 100% Group owned. 
To enhance our customer service and efficiency further, we 
opened a dedicated B2C e-commerce fulfilment centre at 
Trafford Park, enabling the existing large Distribution Centre 
in Cheshire to focus solely on store replenishment. We also 
converted a Blacks store to ‘George Fisher’ to test a more 
premium outdoor offer and we have seen encouraging 
initial trading.
Strategic Report
Governance Report
Financial Statements
Group Information
39
JD Sports Fashion Plc Annual Report & Accounts 2024

Chief Financial Officer’s Statement continued
Cashflow Statement
A summary cashflow showing how the change in cash and cash equivalents(1) is calculated, can be seen in the table below.
£m
53 weeks to  
3 February 
2024
52 weeks to  
28 January 
2023
Profit before tax
811.2 
486.7 
Add back impairments of tangible, intangible assets and investments 
39.2 
137.2 
Add back non-cash other adjusting items 
69.2 
367.5 
Depreciation and amortisation of non-current assets 
664.1 
633.2 
Change in working capital 
(197.0) 
 (398.6)
Repayment of lease liabilities 
(400.0) 
(393.0) 
Capital expenditure 
(539.7) 
(359.3)
Income taxes paid 
(208.6) 
(174.4) 
Other 
(22.5) 
15.0 
Net cashflow before dividends, acquisitions and disposals* 
215.9 
314.3 
Acquisition of NCI and cash consideration of disposals 
(611.0) 
(21.6) 
Equity dividends paid 
(50.1) 
(24.8) 
Dividends paid to NCI in subsidiaries net of dividends received
(2.1) 
0.6 
Change in net cash and cash equivalents including foreign exchange losses1 
(447.3) 
268.5 
 
 
 
Cash and cash equivalents(1) at start of the period 
1,548.9 
1,280.4 
Cash and cash equivalents(1) at end of the period 
1,101.6 
1,548.9 
1	
Cash and cash equivalents equates to the cash and cash equivalents presented in the Consolidated Statement of Cash Flows, as reconciled in Note 33 of the 
Consolidated Financial Statements.
Profit before tax was £811.2m (2023: £486.7m). The increase of £324.5m on the prior period was due primarily to the reduction in 
adjusting items of £398.7m, resulting from the impact of movement in the present value of put and call options between periods, 
the loss on disposal of group companies recorded in the prior period and the reduced level of impairment charges compared to 
the prior period. 
These drivers of increased profit before tax are all non-cash charges and so there are fewer non-cash adjustments for this period 
compared to the previous period. 
Total depreciation and amortisation for 53 weeks was £664.1m, up £30.9m or 4.9%, on the previous period, reflecting our increased 
investment programme. £19.0m of the increase came from an increase in depreciation on property, plant and equipment and 
£14.9m from an increase in depreciation on right-of-use assets. Amortisation of intangibles reduced by £3.0m. 
There was an increase in working capital of £197.0m in the period. This was due to an increase in inventory of £196.2m due 
to stock build ahead of new store openings in the US JD business and slightly elevated levels of inventory following the peak 
trading season. 
Lease liability repayments increased 1.8% to £400.0m, as we continued to improve the quality of our overall portfolio. 
Capital expenditure in the period was £539.7m, up £180.4m on the previous period. The increase was driven by the step up in 
new store openings in support of our strategic plan to increase the number of JD brand fascias around the world by over 1,200 
by the end of FY28. Investment in new stores and gyms was £308.5m, or 57% of the total capital investment. The other major 
areas of investment were in our supply chain (£151.5m). as we developed new distribution centre capacity in the UK and Europe, 
and in further systems development (£79.7m). 
We intend to maintain this level of capital investment in FY25 in line with our strategic plan. 
£m
53 weeks to  
3 February 
2024
52 weeks to 
28 January 
2023
Investment in physical retail fascias & gyms
£308.5m 
£213.4m
Investment in logistics infrastructure
£151.5m 
£80.8m 
Investment in technology & other
£79.7m 
£65.1m 
Capital expenditure
£539.7m 
£359.3m
40
JD Sports Fashion Plc Annual Report & Accounts 2024

As a result, net cashflow before dividends, acquisitions and 
disposals was £215.9m in the period, compared to £314.3m 
in the previous period, with the reduction primarily related 
to the increase in capital expenditure.
Acquisition of NCIs was £611.0m, as we bought out the NCIs in 
ISRG and MIG. In addition, there was a net cash outflow from 
the continuation of our non-core divestment programme of 
£54.1m, comprising disposals proceeds of £56.0m and cash 
transferred on sale of £110.1m. There was also a deferred 
consideration paid of £5.1m. 
Dividend payments more than doubled to £50.1m. 
As a result, the change in net cash and cash equivalents 
including foreign exchange losses in the period was an 
outflow of £447.3m. Despite this reduction, we retained 
a strong balance sheet as our closing cash and cash 
equivalents and bank overdrafts balance was £1,101.6m. 
Acquisitions and Disposals
Our delivered Mergers and Acquisitions strategy in the period 
was focused on business simplification through acquiring NCIs 
and divesting of non-core businesses, facilitating the growth 
of both the JD brand and complementary concepts, in line 
with JD’s strategic pillars. We also entered into an agreement 
to acquire Groupe Courir during the period, which would 
strengthen Complementary Concepts within the Group. 
Iberian Sports Retail Group (ISRG)
We acquired the 49.99% NCI in ISRG in October 2023 from 
Balaiko Firaja Invest, S.L. and Sonae Holdings, S.A. for a total 
cash consideration of €500.1m to accelerate the expansion 
of the JD brand across Iberia and to improve the operating 
efficiency of the business. 
At the time of the acquisition, ISRG operated over 460 stores 
across the JD, Sprinter, Sport Zone, Aktiesport, Perry Sport 
and Deporvillage fascias. Under 100% JD ownership, we have 
continued to deliver against the simplification plans through 
(i) the bankruptcy of Sports Unlimited Retail B.V (‘SUR’), which 
operated Aktiesport, Perry Sport and Sprinter fascias in the 
Netherlands, in December 2023, following several years of 
accumulated losses and financial difficulty and (ii) post the 
period end, the disposal of ISRG’s 50.1% shareholding in 
Bodytone and purchase of the minority interests in Sport 
Zone Canarias SL and JD Canary Islands Sports SL, taking 
full control of our continued development in the territory. 
Marketing Investment Group (MIG)
Similar to ISRG, we acquired the 40% NCI in MIG to accelerate 
the expansion of the JD brand across Central and Eastern 
Europe and to improve the operating efficiency of the business. 
At 30 December 2023, MIG operated over 400 stores across 
13 countries, including 23 JD stores.
Groupe Courir (‘Courir’)
Following approval from the Courir employee works council, 
we entered into a Share Purchase Agreement in June 2023 to 
acquire Courir, which has over 300 stores across six European 
countries under the Courir and NAKED fascias. This acquisition 
remains subject to review by the European Commission and at 
the period end had not concluded. 
In addition to the above, we have also concluded two further 
acquisitions of NCIs, delivering against our JD First strategic 
pillar which is at the heart of our five-year growth plan, 
which include:
	
–
JD Sports Fashion Germany GmbH (JD Germany). In April 
2023, we concluded an acquisition of the 20% NCI in our 
JD Germany business.
	
–
JD Sports Fashion SDN BHD (JD Malaysia). In August 2023, 
we concluded an acquisition of the 20% NCI in our JD 
Malaysia business.
Also, in line with our strategic plan, we have continued to 
divest non-core businesses. During the period, this included 
the disposals of various non-core UK fashion brands including 
Focus (February/March 2023), Hairburst Group (July 2023) 
and GymNation (November 2023), among others.
Dividend and Capital Allocation Priorities 
The Board recognises that the Group is cash generative and 
is committed to further enhancing returns to shareholders. 
In terms of capital allocation, our main priorities are to 
invest organically in our business to drive our growth strategy, 
supported by a strategic approach to M&A. These significant 
investments include our ongoing capital expenditure plans, 
recent cash outlays such as the NCI buyouts at ISRG and MIG, 
and future cash outlays such as the proposed Courir and 
Hibbett acquisitions (see post balance sheet event note below 
for further details) and then, further out, future costs associated 
with the potential acquisition of the NCI in North America. 
Dividend payments sit alongside maintaining a strong balance 
sheet and these significant investments that we are making 
as we execute our strategy. 
Consequently, the Board is proposing to increase the total 
dividend per share for the period to 0.9p (2023: 0.8p). This 
results in a recommended final dividend per share of 0.6p, 
reflecting a one-third/two-thirds split between the interim 
and the final dividend, keeping the payment split in line with 
the phasing of profit generated in the period.
Strategic Report
Governance Report
Financial Statements
Group Information
41
JD Sports Fashion Plc Annual Report & Accounts 2024

Consolidated Statement of Financial Position
Total assets were broadly in line with the previous period end 
at £8,046.2m (2023: £8,110.6m).
In terms of our assets, the main material line-item movements 
on the balance sheet in the period were property, plant and 
equipment, which increased £276.3m to £1,151.9m as a result 
of investment in stores, supply chain, and systems. Inventory 
increased by £126.3m to £1,592.7m due to stock build ahead 
of new store openings in the US JD business. 
In terms of our liabilities, the main movement was a reduction 
of £294.9m in our put and call option liabilities to £809.8m as 
a result of completing the minority interest buyouts in the year 
of ISRG and MIG, and a £37.5m reduction in the put and call 
option liability of Genesis TopCo Inc. The reduction in liability 
on Genesis is driven by revised EBITDA projections for the 
business reflecting trading in the 53-week period.
Cash and Cash Equivalents Including Foreign Exchange 
Losses and Net Cash Before Lease Liabilities*
Cash and cash equivalents including foreign exchange losses 
were £447.3m lower at £1,101.6m reflecting primarily the 
acquisition of the NCIs in ISRG and MIG.
Net cash before lease liabilities* reduced by £437.3m, to 
£1,032.0m, as a result of the lower cash balances. Our interest-
bearing loans and borrowings remained low at £129.5m, £16.3m 
higher than the prior period.
Prior Period Adjustments 
A number of prior period adjustments have been identified during 
the course of the external audit. These non-cash adjustments 
primarily relate to the treatment of put and call arrangements, 
IFRS 16 lease accounting, the classification of supplier rebates, 
foreign currency translation of goodwill and fascia names and the 
treatment of assets held for sale. For further details see Note 15 
of this announcement and Note 39 to the Consolidated Financial 
Statements. The control findings and recommendations from 
the external auditor are being incorporated into our on-going 
programme to significantly improve the effectiveness of our 
internal controls over financial reporting.
Post-Balance Sheet Events 
On 7 March 2024, ISRG disposed of its 50.1% shareholding in 
Bodytone International Sport SL. The shares were sold back 
to founder management. 
On 8 March 2024, we signed a franchise agreement with 
Foschini Retail Group (Pty) Limited to open over 40 franchised 
JD stores in South Africa over the next five years. 
On 18 March 2024, JD Gyms acquired the trade and assets 
of four ‘Simply Gym’ sites from Bay Leisure Limited. The sites 
will be converted to JD Gyms under a phased conversion 
programme in the coming months. In the meantime, they 
will continue to trade under the Simply Gym banner with 
the support of the existing management team. 
On 8 April 2024, JD Spain Sports Fashion 2010 SL acquired 
the remaining 10% shareholding in JD Canary Islands Sports SL 
and Sports Division SR, S.A. (Sport Zone Portugal) acquired 
the remaining 40% shareholding in Sport Zone Canarias (SL). 
On 23 April 2024, we announced the proposed acquisition 
of Hibbett, Inc. (Hibbett) for $1,083m (£878m). Hibbett is 
located in Birmingham, Alabama and it has 1,169 stores across 
its Hibbett and City Gear retail fascias. This acquisition is in 
line with our strategic priorities and it is an important step for 
our strategic and financial development. Strategically, it will 
strengthen our Complementary Concepts division, enhancing 
our North America presence and providing a stronger platform 
for the future organic growth of the Group in the region. 
Financially, it accelerates our North America growth plans 
and will be earnings enhancing in the first full year following 
acquisition. The proposed acquisition will be funded through 
a combination of existing US cash resources of $300 million 
and a $1,000m extension to our existing bank facilities. Before 
completion, which we anticipate will be in the second half of 
2024, the transaction requires Hibbett stockholder approval 
and US anti-trust clearance.
Chief Financial Officer’s Statement continued
42
JD Sports Fashion Plc Annual Report & Accounts 2024

Store Portfolio
We have continued to invest in growing the JD fascia across our 
key markets, while also reducing the number of non-JD stores as 
we simplify the business and pursue our JD Brand First strategy.
In Premium Sports Fashion, we opened 207 new stores, of 
which 181 were the JD fascia. This excludes internal transfers 
between fascias. In addition, we opened the following fascias: 
eleven Shoe Palace; nine Finish Line; three DTLR; two Size and 
one Livestock. We also closed 86 stores, of which 34 were the 
JD fascia, including 12 in South Korea where we exited the 
market completely. Having opened the period with 1,922 stores, 
of which 1,073 were the JD fascia, we ended the period with 
2,047 stores, of which 1,254 were the JD fascia. 
In Other Fascias, we opened 37 stores mainly spread across 
the Cosmos and Sprinter within ISRG and in MIG. We closed 
149 stores and disposed of 74 stores. Approximately half of the 
closures were from SUR, which was put into bankruptcy in early 
December 2023, while the rest were spread across the ISRG 
and MIG businesses, as well as Macy’s concessions in the US. 
Early in the period, we disposed of 66 UK stores with the 
majority coming from the Tessuti fascia as part of the wider 
disposal of fashion fascias, and we disposed of eight Sea 
Sports Fashion stores in South Korea as part of our exit 
from that market.
In Outdoor, we opened five stores but closed 13, with the 
majority of closures coming from the Blacks fascia. We also 
converted 12 Blacks stores into the Go Outdoors Express fascia. 
In addition, the Group now has 19 JD stores operating under joint 
venture arrangements with partners in Indonesia and Israel.
After opening eight gyms in the period, the Group now has 
85 gyms in its principal UK market. 
In terms of our store trading footprint, we added a net 180,000 
sq.ft of retail trading space in the period. This constituted 
614,000 sq.ft of trading space added in Premium Sports Fashion 
and 82,000sq.ft of trading space added in Outdoor, less 516,000 
sq.ft of trading space removed from Other Fascias. As a result, 
our overall trading footprint per store grew from 4,010 sq.ft at 
the start of the period to 4,153 sq.ft at the period end, an 
increase of 3.6%. 
 
A summary of the store movements in the period is as follows: -
No. of stores
 
Opening 
New stores
Closures
Disposals
Transfers
Closing 
Premium Sports Fashion
UK/ROI
444
21
(13)
0
2
454
Europe
435
84
(9)
0
2
512
 North 
America
955
88
(51)
0
0
992
 Asia Pacific
88
14
(13)
0
0
89
 Total
1,922
207
(86)
0
4
2,047
Other Fascias
UK/ROI
70
0
0
(66)
(2)
2
Europe
850
37
(137)
0
(2)
748
North 
America
289
0
(12)
0
0
277
Asia Pacific
8
0
0
(8)
0
0
Total
1,217
37
(149)
(74)
(4)
1,027
Sports Fashion
Total
3,139
244
(235)
(74)
0
3,074
Outdoor
251
5
(13)
0
0
243
Group
Total
3,390
249
(248)
(74)
0
3,317
Strategic Report
Governance Report
Financial Statements
Group Information
43
JD Sports Fashion Plc Annual Report & Accounts 2024

Principal Risks
OUR FRAMEWORK AND PROCESS
Risk Management 
and Internal Controls
The Board, in conjunction with the Audit 
& Risk Committee, has full responsibility 
for monitoring the effectiveness of the 
Group’s system of risk management 
and the supporting system of internal 
controls. Executive Directors and Senior 
Management, as part of the Executive 
Risk Committee, are tasked with 
managing risk on a day-to-day basis and 
are supported by operationalised risk 
management as required. Additionally, 
the Board operates the following features 
of risk management and internal controls:
	–
A well-defined organisational structure;
	
–
A suite of policies and procedures: 
These are designed to communicate 
expectations and set standards in key 
areas such as Health & Safety, 
Information Security, Whistleblowing 
and Competition law;
	
–
Identification and monitoring of the 
business risks facing the Group, 
including: consideration of assurance 
sources and controls; and further 
assurance work as necessary, 
including investing in teams 
which focus on internal control, 
risk-based assurance and profit 
and asset protection;
	
–
Detailed appraisal and authorisation 
procedures for capital investment, 
which are documented in the Matters 
Reserved for the Board and the 
Group’s Contract Authorisation Policy;
	
–
Preparation of monthly management 
accounts providing relevant, reliable 
and up-to-date information. These 
allow for comparison with budget and 
previous year’s results. Significant 
variances from approved budgets 
are investigated as appropriate;
	
–
Preparation of annual budgets 
allowing management to monitor 
business activities, major risks and the 
progress towards financial objectives 
in the short and medium term;
	
–
Monitoring of store procedures and 
the reporting and investigation of 
suspected fraudulent activities; and
	
–
Reconciliation and checking of all cash 
and stock balances and investigation 
of any material differences. The Board 
continues to review opportunities to 
develop, strengthen and optimise the 
effectiveness of these systems.
An experienced Group Head of 
Assurance joined JD during the year 
with a remit to develop both Internal 
Audit and Enterprise Risk Management 
capability. In the past 12 months, the 
Board has approved a new Risk 
Management Framework (‘RMF’). As part 
of this framework, a quarterly Executive 
Risk Committee has been established to 
review and act upon risk information. The 
new RMF provides a standardised basis 
for identifying, assessing and managing 
enterprise level risks. It also contains 
risk appetite statements which have 
been approved by the Board and are 
referenced within each key risk area in 
further detail on pages 46 to 53. These 
statements underpin the Board’s 
commitment to managing risk effectively. 
Further, the Board sees the value in 
a connected and embedded process 
where risks and opportunities are 
considered when making decisions 
to meet strategic objectives.
Refer to the Audit & Risk Committee 
section on page 112 for the assessment 
of the effectiveness of internal controls.
Whilst we have not seen corporate 
governance changes being delivered 
via legislation, the FRC has prioritised 
revisions to the UK Corporate Governance 
Code in one significant area – Internal 
Controls. Our internal controls programme 
continues to progress with a near term 
focus on internal controls over financial 
reporting and IT controls. Work of 
the Internal Controls team currently 
extends to:
	
–
Group-wide internal controls over 
the financial reporting framework. 
The framework seeks to ensure 
consistency and reliability in financial 
reporting across the organisation.
	
–
Our entity-level controls, aligned 
to the COSO framework, which 
are currently being assessed 
and strengthened. 
	
–
Associated IT controls over financial 
reporting systems. 
	
–
Potential sources of material fraud 
and whether appropriate controls 
are in place. 
	
–
Consideration of future developments 
in internal controls including the 
identification of the group’s material 
controls over reporting, operational 
and compliance risks.
The Board is aware that as a number 
of these activities, such as risk 
management and the Internal Controls 
Programme, are in a relatively early 
phase of implementation, there will be 
a continued need for investment and 
focus as the programmes become fully 
embedded and mature over time.
Assessment of Principal 
and Emerging Risks 
and Uncertainties 
The Directors confirm that, during 
the financial period, there has been a 
continuous assessment of the principal 
risks and uncertainties facing the Group, 
including any emerging risks, and those 
that would threaten its business model, 
future performance, solvency or liquidity. 
The principal risk areas remain broadly 
consistent with those reported in the 
prior period and as a prelude to the 
principal risks table, the Board has 
provided commentary below on the 
areas of change and topical risks 
impacting the Group. 
Developing Risks 
ESG Risks
Improving the climate-impacting 
performance of the Group has been an 
integral part of our business plan over 
the past five years. Our increased global 
scale necessitated a step-change in 
performance, owing to both external 
pressures (regulation) and the increased 
financial benefits achievable via ‘good 
business practice’, such as capital 
investment in assets that reduce increases 
from and exposure to increased costs 
from energy, taxation and compliance.
The Group uses globally recognised 
third party disclosure systems such as 
the Carbon Disclosure Project (‘CDP’) to 
provide a benchmark comparison of our 
ESG performance, including assessment 
of risks, and appropriate metrics and 
targets. The Group has scored above 
our sector peer group (via the CDP) 
for four consecutive years, contributing 
to increased brand trust in our 
sustainability credentials.
Our Task Force on Climate-related 
Financial Disclosures (‘TCFD’) disclosure 
aids the quantifying and impact 
assessment of strategic climate-related 
risks. The Group incorporates climate-
related risks within our regular financial 
planning activities, and via our ESG 
Management Committee, which reports 
to the Group ESG Committee (chaired by 
Angela Luger, Non-Executive Director).
44
JD Sports Fashion Plc Annual Report & Accounts 2024

Key Risk Areas
STRATEGIC
LOGISTICS & MERCHANDISING
TECHNOLOGY
LEGAL & REGULATORY
FINANCIAL
ESG & SUSTAINABILITY
PEOPLE
PROPERTY
RETAIL OPERATIONS
Understanding, assessing and measuring 
ESG risks supports our efforts to mitigate 
and manage accordingly, benefiting both 
the Group and the local environments in 
which we operate. 
Consumer Habits
As fashion and product trends evolve, 
it is vital for the Group to remain relevant 
to new and existing customers. We aim 
to be at the forefront of product offering, 
visual merchandising, and retail theatre. 
Alongside physical retail, we will maintain 
a strong social media presence and work 
with those influencers who are attractive 
to our target audience. 
Cyber Risk/Data Breach
During the period, the business has 
continued to encounter cyber-related 
threats, experiencing some limited local 
disruption. Whilst our systems and 
controls seek to minimise the impact of 
this as far as possible, cyber-attacks and 
specifically the method of delivery are 
evolving. The likelihood of the business 
being subject to a more sustained or 
disruptive cyber-attack appears to be 
increasing significantly.
Distribution Centres and Logistics
Our distribution centre network is vital 
in supporting store replenishment and 
online order fulfilment. As the business 
grows internationally, this network and 
the ability to support growth efficiently 
may come under pressure, resulting in 
product shortages or sub-optimal costs 
per unit. Our network is undergoing 
major enhancement, with our European 
DC at Heerlen becoming operational 
during the year. A DC strategy meeting 
is also held monthly with key executives, 
and we continue to review all sites and 
logistics partners to ensure effective 
operations and value for money are 
being obtained. 
Expansion Risk
The Group continues to deliver on 
the growth strategy, including organic 
expansion in existing territories as well 
as new locations. Corporate transactions 
entered into, for example Courir, also 
need to deliver the required return on 
investment or achieve desired synergies 
and wider objectives. In this way, the 
business avoids potential negative 
impacts on financial performance and 
knock-on impacts on the share price, 
or loss of trust from shareholders.
If the Group decides to enter into further 
corporate transactions, this may change 
our debt profile, requiring increased 
focus on headroom, interest cover and 
banking covenants. This is historically 
a lower risk area for the Group. 
Care must be taken to ensure that 
expansion does not increase the Group’s 
risk exposure or lead to new, unmanaged 
risks. The expansion is being led through 
global teams utilising existing expertise 
to manage known risks. In some cases, 
expansion opportunities will be met 
through existing partnerships or 
franchise arrangements to draw 
on local expertise.
Key Risk Areas 
During the year, the Audit & Risk 
Committee reviewed the Key Risk 
Areas (‘KRAs’) for the Group. These 
are determined by reference to the 
sector and markets we operate in, our 
overall business model and our strategic 
aims. Following this review, nine KRAs 
have been identified which drive the 
overall structure of risk identification, 
assessment and management. Each 
KRA has an Executive owner, who has 
day-to-day responsibility for managing 
risks within the defined risk appetite, 
agreeing controls and mitigations, 
and Key Risk Indicators (‘KRIs’) to 
support monitoring and reporting. 
The nine KRAs are set out below.
Strategic Report
Governance Report
Financial Statements
Group Information
45
JD Sports Fashion Plc Annual Report & Accounts 2024

The following table outlines the Group’s risk appetite statements and principal and emerging risks across our nine Key Risk 
Areas. We have highlighted any change in perceived risk exposure in 2023/24, the mitigation activities undertaken and links to 
our strategy. The table only includes those risks that the Group has identified as principal risks. 
STRATEGIC
We monitor consumer, brand, competitor and market trends to ensure our strategy remains relevant for our consumers.
The delivery of our strategy requires a high volume of organic and inorganic change which may not be effective. To
minimise this, we plan implementation so we can manage resources and assess results, reworking this if required to limit 
our exposure.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
Key Suppliers & Brands
The retail fascias are heavily dependent on third-party brands and these 
brands themselves and their products being desirable to the consumer 
if the revenue streams are to grow. The Group is also subject to the 
distribution policies operated by some third-party brands. Further, 
supply chain issues or a reduction in the allocation of stock from key 
suppliers could negatively impact the results of the Group. 
Brands may opt to discount certain lines via their Direct to Consumer 
(DTC) channels, which could have a knock-on effect on our revenue 
and margins. 
The Group regularly engages with its key suppliers with the aim 
of continuing to receive the exclusive, differentiated footwear and 
apparel which our consumers desire. We seek opportunities to work 
in partnership with the third-party brands on the design of bespoke 
product which is then exclusive to the Group’s fascias. The Group 
aims to add new brands to its offer and provide a stable of evolving 
private labels to ensure the offering remains relevant.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
Acquisition, Integration & Expansion Risk 
JD’s status as a premier global strategic partner with key international 
brands is an important factor in the success of the Group. Acquisitions 
and expansion into new territories should align with the Group’s overall 
corporate strategy and further develop these brand relationships. 
Acquired businesses may fail to realise expected synergies, growth 
targets and performance, impacting Group profitability and cash flows.
The primary focus of the growth model for the Group is through 
the opening of new stores in existing geographies. The existing 
operational centres of excellence allow the Group to do this with a 
reduced risk profile. In addition, the utilisation of a franchise model 
in non-core markets will ensure that the brand and partnerships can 
be utilised to drive profit whilst appropriately managing risk. All 
acquisitions go through a robust Board approval process, which 
includes a thorough review of acquisition proposals, business cases 
and extensive due diligence from specialist advisors. Integration 
plans for acquisitions are developed and monitored by our Group 
Transformation team. 
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
Market Risk
As with other retailers and distributors, the demand for the Group’s 
products is influenced by several economic factors. These economic 
factors are impacted by events outside of the Group’s control, for 
example, global conflicts and the ongoing cost-of-living crisis. We 
also consider the risk that the Group fails to keep pace with changes 
in consumer habits and fashion trends, or the brand is no longer 
perceived as ‘premium’ – which may result in a downturn in sales.
The Group seeks to manage this risk by offering a highly 
desirable and competitively priced product range, which is highly 
differentiated from that of the Group’s competitors. The impact 
of the cost-of-living crisis is less significant than may be anticipated 
given the demographic of the Group’s core customer base, who 
are less exposed to some of the direct cost-of-living impacts, for 
example, interest rates. The Group is also diversified by nature of 
the global markets in which we operate. The Group monitors trends 
in the athleisure market through specialised fascias and wider 
market developments.
Principal Risks continued
Key
Increased risk exposure
No change in risk exposure
Reduced risk exposure
JD Brand First
JD beyond physical retail
JD Complementary Concepts
People, Partners and Communities
46
JD Sports Fashion Plc Annual Report & Accounts 2024

LOGISTICS & MERCHANDISING
We aim to maintain and manage capacity in our infrastructure and systems to ensure we operate safely and efficiently. 
We can withstand severe stress and can respond rapidly to material incidents. We aim to manage our supply chains 
to ensure we get our inventory to where our customers need it, while managing the risk of obsolescence through 
accurate planning.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
Excess Inventories 
As with other retailers and distributors, the Group’s core retail business 
is highly seasonal and the most important trading period in terms of 
sales, profitability and cash flow in core businesses continues to be the 
Christmas season. Lower-than-expected performance in this period may 
have an adverse impact on results for the full period and may result in 
excess inventories that are difficult to sell at full value.
The Group seeks to manage the risk of excess inventories by 
monitoring the stock levels and managing the peaks in demand 
constantly with regular sales re-forecasting. Our terminal stock 
mix (Products identified as slow moving) and stock obsolescence 
provisions remain low in the context of Group sales.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
Business Interruption 
Significant amounts of stock are held in any one of the Group’s 
warehouses. As a result, there is an increased risk to store replenishment 
and multichannel fulfilment from both equipment and system failure, 
together with the inherent risk of holding large amounts of stock in 
any one location. 
A project is underway to develop and centrally co-ordinate local 
business continuity plans for our Distribution Centres, major office 
and technology sites. Further facilities which could be used in a 
continuity scenario have come online in the period and provide 
further flexibility. A full support contract with our automation 
equipment providers is in place, which includes a 24/7 presence 
from qualified engineers, thereby enabling immediate attention to 
any equipment issues. The Group also pays for enhanced ‘hypercare’ 
support over the seasonal peak period from Black Friday in 
November to Christmas.
Strategic Report
Governance Report
Financial Statements
Group Information
47
JD Sports Fashion Plc Annual Report & Accounts 2024

TECHNOLOGY
We aim to manage our technical environment so that we do not have a material operational, financial or reputational 
exposure as a result of internal or third-party failures or information security breaches. We endeavour to maintain a 
controlled data environment to prevent data exposure, financial impact or reputational damage as a result of internal 
or third-party failures in how we gather, use and protect our and our customers’ data.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
 
IT Systems
The Group relies heavily on its IT systems and networks, and those 
of its partners, to service its customers throughout the period across 
all channels. Any long-term interruption in the availability of core 
enterprise systems would have a significant impact on the 
retail businesses.
The Group manages this risk by combining the best available 
on-premise solutions with active cloud provisioning to form a robust 
architecture. We apply procurement and legal processes that ensure 
our service level agreements with vendors are appropriate for the 
business needs. We also have an ongoing programme to improve our 
IT control environment. Material IT services for the Group are hosted 
in enterprise-grade data centres with high availability and reliability 
at the core of their design. In addition, there are backup and disaster 
recovery capabilities in place which are tested periodically 
throughout the period.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
 
Cyber Security
Cyber-crime is becoming more sophisticated, with the risk increasing 
across all markets, and the Group has experienced some limited local 
disruption as a result of cyber-crime in the past year. Any cyber-attack 
or breach of data may result in the short-term loss of revenue and 
diverted resources, while there is also the risk of a longer-term negative 
impact on customer confidence and the Group’s reputation. The 
continued growth of the Group via acquisition leads to a more complex 
network of IT systems. The Group recognises the importance of 
maintaining a robust set of cyber security policies, procedures 
and technical controls across all business areas.
The Group continues to invest in protecting our sites, systems and 
customer data from exposure to cyber-attacks. There has also been 
a strong focus on increasing the level of cyber-security education 
and awareness across all Group staff. The Group has developed 
processes to review and manage the security risks within our 
IT systems in order to quickly detect and respond to any threats 
that occur. We will respond to all known cyber-security incidents 
proportionately and have increased our investment in strategic 
partners and technology to protect the business. Independent 
assessments of the Group’s security posture are undertaken to 
ensure that the correct people, processes and technology are 
in place to mitigate against the ever-changing threat landscape.
Principal Risks continued
Key
Increased risk exposure
No change in risk exposure
Reduced risk exposure
JD Brand First
JD beyond physical retail
JD Complementary Concepts
People, Partners and Communities
48
JD Sports Fashion Plc Annual Report & Accounts 2024

LEGAL & REGULATORY
We recognise that as a global business which also operates through different business models (including joint ventures and 
franchising), the Group has a complex and evolving legal and regulatory landscape. We will not accept business practices 
which may put our strategy at risk from a compliance perspective. As a Group, we have appropriate processes and 
procedures to prevent, monitor and identify non-compliance with applicable laws and regulations. 
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
 
Data Protection Compliance
The Group’s rapid growth and strategy place increased reliance 
on digital capability and customer engagement. Any processing of 
customer or employee data outside of the regulatory requirements of 
each jurisdiction in which the Group operates could result in complaints, 
litigation, regulator action or a loss of consumer confidence. 
The Group has a Data Protection Officer to advise the business, 
monitor compliance and to provide training. The Group has a 
continuous improvement plan to review requirements, address 
issues, respond to incidents and support the strategy.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
1
 
Regulatory & Compliance
The Group operates in a fast-paced retail environment which is 
subject to legislation, codes of practice, guidance and standards in 
each territory in which the Group operates. The Group recognises that 
failure to comply with these legal frameworks may result in financial 
or reputational damage to the business. The Group’s practices and 
colleague behaviours could result in breaches of laws and fines.
The Group’s Legal Compliance team advises the business on 
legal compliance matters and aims to ensure compliance with all 
applicable legal and regulatory frameworks, with the support of 
external advisors as required. Training programmes are provided, 
targeted to relevant colleagues, to ensure awareness of rules and 
regulation and to allow informed decision making. The Board-led 
governance reform programme noted in the 2023 Report has 
been completed. 
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
1
 
 
Competition Laws and Regulations
Competition regulators in the territories in which the Group operates have 
wide-ranging remits covering areas such as Mergers and Acquisitions, 
unfair trading practices and anti-competitive behaviour. As the Group 
continues to grow and as the Group’s activities continue to expand, these 
competition regulators (including the Competition and Markets Authority 
in the UK, the European Commission in the EU and the Federal Trade 
Commission and Department of Justice in the US) will have increased 
involvement in considering the Group’s activities and proposed Mergers 
and Acquisitions. Failure to comply with competition laws can result in 
public criticism, significant financial penalties, reputational damage and 
remediation costs.
The Group has in-house competition law expertise and invests 
in external specialist competition law advice from well-respected 
competition law advisors as required. The Group has appropriate 
policies, procedures and training programmes to ensure that 
colleagues in the business are aware of the rules in this area and 
can make appropriate decisions on a day-to-day basis. The Group’s 
growth strategy is informed by its consideration of the merger 
and acquisition rules in the territories in which it operates.
Strategic Report
Governance Report
Financial Statements
Group Information
49
JD Sports Fashion Plc Annual Report & Accounts 2024

FINANCIAL 
We will not accept risks that threaten our financial stability. Our RMFs ensure that we have appropriate processes and 
controls in place to minimise the occurrence of fraud, inaccurate financial reporting, and financial exposures. We aim to 
optimise spend with third-party suppliers, using only what services are needed, managing performance to deliver value.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
Foreign Exchange
The Group is exposed to economic impacts due to the global reach of 
the Group, given potential movement in the foreign exchange rates from 
macro-economic and geo-political events. Transactional exposure can 
also occur from the global operations of the business via incurring costs 
and making investments in several currencies. In addition, translation 
exposure may arise due to the consolidation of global currencies to 
Sterling for the purposes of Group financial reporting. 
Our European supply chain strategy has reduced the transactional 
exposure in 2023/24. Our European Distribution Centres are 
increasingly sourcing goods in Euros which creates a natural hedge. 
Surplus Euros are used to fund store developments across Europe, 
thus alleviating the need for local third-party financing. The Group 
enters into foreign currency forward contracts and currency options 
where appropriate, including hedging the anticipated US Dollar 
requirements for the following financial period. We do not hedge 
translation exposures.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
Tax Risk
Tax risk arises due to the global scale of the Group’s operations 
and the governing tax legislation that is applicable in each 
associated jurisdiction.
The Group adopts a low-risk approach to tax planning and does 
not engage in artificial tax arrangements. The Group does not use 
tax havens to manage taxes and has a zero-tolerance approach 
to tax evasion. Any tax planning undertaken has commercial and 
economic substance and will utilise available tax incentives, reliefs 
and exemptions in line with, and in the spirit of, the governing tax 
legislation. When structuring commercial activities, consideration 
is given, along with other factors, to the prevailing tax laws in the 
relevant jurisdiction. 
Intra-Group transactions are conducted on an arm’s length basis 
and comply with the obligations of the transfer pricing rules in the 
jurisdictions in which it operates and under global transfer pricing 
principles. The Group identifies, evaluates, manages and monitors 
tax risks on a regular basis through a combination of in-house 
resource across the Group and the use of third-party advisors.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
Inaccurate Reporting Due to Fraud or Error
While the Group has a number of policies and procedures in place 
to mitigate the risk of inaccurate reporting due to fraud or error, the 
number of entities and the geographic spread of the Group’s operations 
in addition to the extent of manual processing, both when recording 
transactions and at the Group level, combined with the IT deficiencies, 
increase the risk of suspicious incidences or inaccurate reporting 
going undetected.
The Group has a well-established profit protection function 
which lays out clear policies and processes to manage store and 
operational fraud risks. The Group put a Corporate Governance 
transformation programme (‘CGTP’) in place in 2021 and has made 
good progress in enhancing the governance framework (see page 
107). As part of this programme, the Group has continued to make 
progress in improving the overall financial and IT control 
environment across the Group. For instance, in the last year, the 
Group has reviewed its suite of entity-level controls, and has 
undertaken a fraud risk assessment and emplaced action plans to 
address identified gaps. Whilst progress has been made in the year, 
the Group is in the early stages of its controls improvement journey. 
The ICFR programme commenced in 2022 and will span multiple 
years. The Group’s focus next year will extend to improving the 
Group’s IT controls, increasing automation and reducing manual 
intervention into processes and controls, both locally and at the 
Group level, and strengthening management review controls, 
particularly in areas of complex, technical accounting. Further detail 
is set out on pages 111 to 115 of the Audit & Risk Committee Report. 
Principal Risks continued
Key
Increased risk exposure
No change in risk exposure
Reduced risk exposure
JD Brand First
JD beyond physical retail
JD Complementary Concepts
People, Partners and Communities
50
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG & SUSTAINABILITY
We source responsibly from countries and partners that have acceptable working practices and adopt our sustainability 
and ethical principles, aiming to keep our customers safe at all times. We recognise our responsibility as a major enterprise 
and engage with our colleagues, community and other stakeholders.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
Climate Strategy and Disclosures and Targets
Financial and reputational ESG risks present within our business, 
are summarised as follows:
	
– Failure to achieve climate-related targets may expose the Group 
to future increases in taxation and energy costs.
	
– Not meeting regulatory requirements or complying with new 
standards (e.g. ‘Green Claims Code’) may result in public criticism 
and financial penalties.
	
– If the Group’s comparative environmental performance falls behind 
that of our sector peers, our brands and customers may reduce their 
trust in the Group.
	
– Our primarily non-European and North American supply chain is at a 
greater risk of medium to long-term exposure to physical, transitional 
and financial risks related to climate change.
The Group has fully adopted the TCFD framework to disclose 
transitional risks, physical risks and opportunities under review. 
See our TCFD statement on pages 60 to 69 for full details of climate 
change risk, opportunities and mitigating actions. Climate-related 
target performance is communicated to the ESG Committee for 
review and feedback. Investment in energy-reduction infrastructure 
and reporting has continued during the period, reducing the potential 
impact of future taxation changes arising from missed climate targets.
Regular meetings with our largest suppliers of branded products 
cover material ESG matters including climate change targets and 
progression on circular economy-related issues. We continue to 
request detailed carbon emissions data from our leading brands 
as the Group seeks to achieve its Scope 1, Scope 2 and Scope 3 
emissions reduction targets as part of both our forecast pathway 
to Net Zero and our efforts to reduce exposure to future climate-
related taxation increases. Full details of climate change risk, 
opportunities and mitigating actions are provided via our TCFD 
statement on pages 60 to 69. 
The Group’s ESG Committee is responsible for determining ESG 
related strategy, risk assessment and monitoring regulation 
preparation and compliance. 
The Group uses global, third party disclosure frameworks such as 
the CDP to benchmark its performance, in addition to monitoring 
feedback from ESG ratings bodies such as MSCI and Sustainalytics.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
Human Rights in the Supply Chain
Failure to uphold the rights of people working in our private label supply 
chains could result in criticism by the media and/or other bodies. 
Adverse reports may influence consumer decision making.
The Group’s Supply Chain Ethics team has an ongoing programme to 
audit our private label supply chain (including agents, factories, mills, 
dye houses and print houses). Our private label suppliers are required 
to adhere to the Group’s Ethical Code of Practice, providing assurance 
that workers producing our products do so in safe and fair conditions. 
The Group uses third-party accredited auditors to assess the 
factories used for private label products. Existing and potential 
new factories are assessed prior to inclusion within our private 
label sourcing strategy. 
Compliance in our private label supply chain is monitored by the 
Group’s Head of Sustainability and Ethics, and reported to the ESG 
Management Committee and subsequently the ESG Committee.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
Reliance on Non-UK Manufacturers 
As is common within our sector, the majority of products that we sell 
are manufactured in and imported from territories outside of our key 
European and North American locations.
The risk of human rights violations is increased (vs. domestic sourcing), 
owing to variable standards in territory-specific labour laws and 
working practices. 
Our major brand suppliers are globally recognised entities required 
to publish their respective Supply Chain Codes of Conduct and 
factory lists. The Group ESG team holds scheduled engagement 
sessions to discuss disclosures and supply chain management. These 
include supply chain risk, and material ESG matters including, but 
not limited to, modern slavery, codes of practice, ethics, climate 
change targets and biodiversity. 
Strategic Report
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Financial Statements
Group Information
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JD Sports Fashion Plc Annual Report & Accounts 2024

PEOPLE
Our people are integral to the success of the Group. Attracting the right people to complement our existing talent pool 
and ensuring all colleagues have the opportunity to thrive is essential to unlock the aspirations contained in our Group 
strategy. We have processes in place to ensure the development, wellbeing and welfare of our colleagues, with culture 
and behaviours that underpin retention and act as a key tool in recruitment. We aim to operate with integrity and always 
within legislative guidance.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
Key Management Personnel
The success of the Group is dependent upon the continued service of 
its key management personnel and upon its ability to attract, motivate 
and retain suitably qualified employees.
The Group offers competitive reward packages for all colleagues. 
More specifically for the retail businesses, the Group also has a 
long-established and substantial training function which seeks to 
develop training for all levels of retail employees and thereby 
increase morale and improve staff retention. This ensures that 
knowledge of the Group’s differentiated product offering is not lost, 
thereby enhancing customer service. The Nominations Committee 
has been actively engaged in the recruitment of several senior-level 
management positions during the year. For further details please 
refer to the Nominations Committee Report on page 110.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
 
 
Talent Risk
To maintain the high performance of the Group, and to fulfil the growth 
ambitions contained in our strategy, the Group must ensure it has 
access to the right talent, in the right locations. Expansion, changing 
business models and new areas of focus require strong talent pools and 
pipelines. Failure to develop and source this talent may limit the Group’s 
ability to deliver our strategic aims. As the Group continues to grow 
globally, we recognise the need for our colleagues to travel, with 
collaborative working crucial to our continued success.
To support the growth of the Group, we remain committed to the 
development of our colleagues globally across all business areas. 
Following the successful development programmes within Retail, 
the Group has further expanded learning and development courses 
specifically aimed at our Head Office and supply chain functions 
for all levels, right from Early Careers to our JD Exclusive Senior 
Leadership programme. We have a dedicated Global Mobility team 
responsible for the movement of colleagues globally, managing 
our UK skilled worker sponsorship and supporting travel across 
the world.
Change in Risk Exposure 2023/24  
before Mitigating Activities
Link to Our Strategy
Diversity, Equity and Inclusion (‘DEI’)
The Group’s DEI strategy is at the heart of our colleague journey, 
which is increasingly seen as an essential component of the workplace 
and as such, the lack of a truly inclusive environment is likely to have 
a detrimental impact on retention and overall colleague engagement.
Our Greenhouse applicant tracking system provides a transparent 
process and ensures opportunities are available for all. Throughout a 
colleague’s journey, DEI is embedded into learning and development 
opportunities and is further supported by our DEI Champions and 
Allyship initiative. We feel it is important to listen to our colleagues 
and regularly review feedback as to how we can continue to offer 
support and opportunities to all.
Principal Risks continued
Key
Increased risk exposure
No change in risk exposure
Reduced risk exposure
JD Brand First
JD beyond physical retail
JD Complementary Concepts
People, Partners and Communities
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JD Sports Fashion Plc Annual Report & Accounts 2024

RETAIL PROPERTY 
The development and expansion of our store portfolio is carefully considered against performance standards, 
and we do not accept sub-premium store locations or stores which fail to meet contribution targets. We aim to conduct 
our business activities in a way which minimises the risk of harm to our employees, customers and other stakeholders. 
 
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2023/24 
before Mitigating Activities
Link to Our Strategy
Ability to Scale in-line with Growth Agenda
Over the next five years, the Group has committed to increase the 
global footprint of JD stores, including significant organic growth 
alongside upsizing and relocating existing locations. The use of 
sub-optimal store locations could result in lower contribution 
and longer payback of capital expenditure*. 
A comprehensive pipeline of store opportunities is maintained 
by our Property team. The Group Property Board signs off on 
all potential store locations aligned to a defined set of success 
metrics. Performance is closely monitored via a monthly new store 
performance report including clarity and oversight of capex spend 
on a weekly basis. Our fundamental methodology for site selection 
has been tested over several years and is well defined, intelligence 
led and consistently applied. Any delays to store openings are 
escalated to Senior Management.
Change in Risk Exposure 2023/24 
before Mitigating Activities
Link to Our Strategy
Retail Leases
The Group can be financially exposed where it has committed itself to 
a long lease in a location which, as a result of external factors, now has 
high vacancy rates. Higher vacancy rates make a location less attractive 
to the customer, resulting in further reductions in footfall and potentially 
lower sales volumes in the future.
Additionally, there could be a further shift of revenue from brick and 
mortar stores to e-commerce as consumer preferences continue to 
change over time.
New property lease agreements are actively managed by Senior 
Management, with caps on the length of leases, break options, 
capped rent reviews and rents based on store revenue. When 
the Group determines that the current store performance is 
unsatisfactory, then an assessment is made as to whether the 
Group wants to continue trading in that location and engages 
accordingly with the landlord. 
RETAIL OPERATIONS
The Group sets the standard for visual merchandising, retail theatre, customer service and digital integration. We accept 
that on occasion, in the normal course of business, our customer experience may fall short of expectations. However, we will 
not consider or accept business practices that could put our brand or customers’ trust in jeopardy.
Risk and Impact
Mitigating Activities
Change in Risk Exposure 2022/23  
before Mitigating Activities
Link to Our Strategy
Consumer Habits & Customer Experience 
As market and fashion trends evolve, it is vital for the Group to remain 
relevant to new and existing customers. A failure to provide the right 
experience for customers may impact on our sales across key 
demographic ranges. 
During the year we launched the ‘JD STATUS’ App to drive 
engagement and reward customers with ‘JD Cash’ and offers based 
on spend across retail and digital channels. The Group continues to 
invest in store refurbishment, visual merchandising, retail theatre, 
customer service and digital integration to enhance the consumer’s 
in store retail experience. JD provides customers with the latest 
exclusive products and builds a strong consumer connection via our 
premium proposition. We work hard to remain the partner of choice 
for many international brands and JD is home for the latest ranges 
and styles. In terms of customer experience, we operate a wide 
range of digital, store and social touchpoints, and carefully monitor 
feedback and the success of our service. Executive Management 
receives weekly reports on customer feedback to stay abreast of 
consumer sentiment. Social media operates within strict guidelines 
for marketing and consumer engagement.
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Financial Statements
Group Information
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JD Sports Fashion Plc Annual Report & Accounts 2024

Assessment of the 
Group’s Prospects
The Board regularly reviews the current 
financial position and performance and 
assesses the future prospects of the 
Group. As part of this assessment, the 
Board reviews the Group’s income and 
expenditure projections, cash flows and 
other key financial ratios along with 
the potential impact of, and challenges 
presented by, the principal risks outlined 
on page 44 to 55.
The Group’s strategy along with the 
factors likely to affect the development, 
performance and position of the 
businesses are detailed throughout the 
Strategic Report on pages 1 to 93.
Viability Reporting
In accordance with the requirements of 
the UK Corporate Governance Code, a 
period of three years has been selected 
which enables the Directors to confirm 
that from the date of approval of the 
financial statements on 31 May 2024, the 
Directors have considered a period of at 
least 12 months for Going Concern 
Purposes and 36 months for the 
assessment of Long-Term Viability. 
A period of 36 months has been 
selected as the Board considered this 
to be an appropriate period to assess 
performance and the potential impact 
of key risks in a fast-paced retail 
environment. The 36-month period 
also strikes a balance between the time 
horizons across the different aspects 
of the Group, such as short-term detailed 
financial budgets and forecasts, medium-
term financing considerations and retail 
space planning.
Our committed UK and US bank facilities 
are available until 6 November 2026 and 
24 September 2026 respectively, whilst 
this is within our viability period we expect 
these to be refinanced. 
Whilst all the risks identified in our Principal 
Risks section could have an impact on the 
Group’s performance, the specific risks 
that have been focused on for the 
purposes of Viability Reporting are those 
that pose the greatest risk to the Group’s 
financial position, being a potential 
reduction in sales volumes due to:
1.	 A material and unexpected reduction 
in sales or demand due to ‘shock’ 
significant business continuity events 
affecting peak trading relating to:
	
a)	 cyber-attacks (impacting our 
key order processing system 
and resulting in the Group’s 
stores being unable to trade 
for a period); or
	
b)	 business continuity events 
affecting the Group’s main 
Distribution Centres. 
2.	 ‘Slow burn’ scenarios relating to:
	
a)	 business interruption impacting 
the availability of stock, from 
one of our key Sports Fashion 
suppliers; or
	
b)	 long-term declines in consumer 
demand.
The Board has evaluated the impact 
of these risks occurring based on severe 
but plausible downside scenarios, which 
resulted in a reduction in sales across the 
impacted Sports Fashion retail fascias by 
up to 5% like-for-like from June 2024 and 
assumed any mitigating actions within 
the Group’s control such as reductions 
in operating and capital expenditure* 
were not taken. The evaluation included 
performing sensitivity analysis by flexing 
the reduction in like-for-like sales* further 
to 7.5%.
A reverse stress test has also been 
performed, which assumes a reduction in 
revenue of 17% like-for-like sales* across 
all business units from June 2024 would 
be required for the Group to run out of 
cash and be fully drawn down on the 
available facilities/to breach a covenant 
within a 36-month period. This is not 
considered to be plausible.
The Directors have also considered a 
range of impacts that could arise from 
geo-political tensions and the actual and 
potential impact on supply chains and 
inflationary cost pressures. As part of 
this analysis, mitigating actions within 
the Group’s control, should these severe 
but plausible scenarios occur, have also 
been considered but not modelled as 
there was sufficient headroom without 
their inclusion.
Viability Statement
All the forecast scenarios indicate 
that there remains sufficient headroom 
for the Group to operate within the 
committed facilities and to comply with 
all relevant banking covenants during the 
forecast period. The Board therefore has 
a reasonable expectation that the Group 
will be able to continue in operation and 
meet its liabilities as they fall due over 
the period of the assessment.
Principal Risks continued
54
JD Sports Fashion Plc Annual Report & Accounts 2024

Going Concern
The Directors have prepared the Group 
financial statements on a going concern 
basis for the following reasons: 
At 3 February 2024, the Group had 
a cash and cash equivalents balances 
of £1,101.6 million (28 January 2023 
(restated): £1,548.9 million), see note 33, 
with available committed UK borrowing 
facilities of £700 million (28 January 
2023: £700 million) of which £nil 
(28 January 2023: £Nil) has been drawn 
down and is available up to 6 November 
2026 and US facilities of approximately 
$300 million of which $13.0 million was 
drawn down (28 January 2023: $Nil) and 
is available up until 24 September 2026. 
These facilities are subject to certain 
covenants, please refer to Note 22 for 
further details of the covenants. The 
Directors believe that the Group is well 
placed to manage its business risks 
successfully despite the current 
uncertain economic outlook. 
On 23 April 2024, the Group entered into 
a binding agreement to acquire 100% of 
the outstanding share capital of Hibbett, 
Inc., a company listed on the Nasdaq, 
for a price of $87.50 per share in cash, 
implying an equity value of $1,083 million 
(£878 million) and an enterprise value 
of $1,109 million (£899 million). 
The Group expects to fund the total 
consideration payable, and refinance 
Hibbett, Inc.’s existing debt, through 
a combination of existing US cash 
resources of $300 million and a 
$1,000 million extension to the 
Group’s existing bank facilities. This 
remains subject to antitrust review 
by the relevant US authorities. 
Within the period, the Group announced 
the proposed acquisition of 100% of the 
issued share capital of Groupe Courir 
S.A.S (‘Courir’) for an enterprise value 
of €520 million, which will be funded 
through a combination of the groups 
existing cash reserves and an extension 
to the Group’s existing bank facilities. 
This remains subject to review by the 
European Commission. 
These have been considered as part 
of the going concern review. 
The Directors have prepared cash flow 
forecasts for the Group covering a period 
of at least 12 months from the date of 
approval of the Group and Company 
financial statements, including specific 
consideration of a range of impacts that 
could arise from geo-political tensions 
and the actual and potential impact on 
inflationary cost pressures. These 
forecasts indicate that the Group and 
Company will be able to operate within 
the level of its agreed facilities and 
covenant compliance. 
For the purposes of Going Concern 
Reporting, the Directors have prepared 
severe but plausible downside scenarios 
which cover the same period as the base 
case. A 5% reduction in like-for-like sales* 
for the whole year has been considered, 
in addition to a range of reasonably 
plausible downside scenarios considered 
for the purposes of viability reporting. 
This has considered the specific 
consideration of a significant business 
continuity event adversely impacting one 
of the Group’s main Distribution Centres 
across the Q4 peak trading period; a 
significant cyber-attack resulting in a 
significant proportion of the Group’s 
stores being unable to trade for period of 
one month, impacting the peak trading 
period of December 2024; a severe but 
plausible reduction in the allocation of 
stock, or business interruption impacting 
the availability of stock, from one of our 
key Sports Fashion suppliers. The 
Directors have also considered the 
impact on the base case and severe but 
plausible downside scenarios, of the 
acquisition activity recently announced in 
respect of the proposed acquisitions of 
Groupe Courir S.A.S and Hibbett, Inc..
The forecast cash flows reflecting the 
above scenarios indicate that there 
remains sufficient headroom for the 
Group to operate within the committed 
facilities and to comply with all relevant 
banking covenants during the forecast 
period. Furthermore, mitigating actions 
within the Group’s control could be 
taken, should these severe but plausible 
scenarios occur, including reductions in 
capital expenditure*, discretionary spend 
and dividends. 
A reverse stress test has also been 
performed on the base forecasts 
which indicates that a combination of 
the above severe but plausible scenarios 
all occurring at the same time would be 
required for the Group to run out of cash 
and be fully drawn down on the available 
facilities or to breach a covenant before 
consideration of mitigating actions. 
This is not considered to be a plausible 
scenario, as the combination of all 
scenarios simultaneously is considered 
to be exceptionally remote. 
The Directors have considered all of the 
factors noted above and are confident 
that the Group has adequate resources 
to continue to meet all liabilities as and 
when they fall due for a period of at least 
12 months from the date of approval of 
these financial statements. Accordingly, 
the financial statements have been 
prepared on a going concern basis. 
Dominic Platt
Chief Financial Officer
3 June 2024
Strategic Report
Governance Report
Financial Statements
Group Information
55
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG
ESG INDEX
Section 
Pages
Overview and Governance
58
Environmental
TCFD
60
Climate Change
70
Greenhouse Gas Emissions
73
Water Stewardship and Biodiversity
75
Product Manufacturing in Private 
Label Manufacturing
76
Social 
Supply Chain Living Wages
79
Ethical Sourcing
80
Our People
81
Health & Safety 
90
The JD Foundation
83
Governance
Section 172 Statement
85
Stakeholder Engagement
86
FOCUSED
ON THE FUTURE
“I AM VERY PROUD 
TO SHARE OUR DISCLOSURES 
FOR A PERIOD IN WHICH THE 
GROUP RETAINED ITS 
PROVEN SECTOR-LEADING 
ESG PERFORMANCE VIA 
CONTINUED INVESTMENT IN 
BOTH PEOPLE AND PLANET.”
Angela Luger
Chair of the ESG Committee
As a business, it is important to give 
consideration to the United Nations 
Guiding Principles on Business 
and Human Rights. This gives focus 
and priority to the alignment of our 
business with the United Nations 
Sustainable Development Goals 
(SDGs) most relevant to our 
business operations.
Throughout the Annual Report ‘*’ indicates an instance of a term defined and explained in the Alternative Performance Measures section on page 253 along with a 
reconciliation to statutory measures. Further detail setting out the background to the Alternative Performance Measures is given in Note 1 to the financial statements. 
The definition of adjusted items is included in Note 4 of the Group financial statements on page 160.
56
JD Sports Fashion Plc Annual Report & Accounts 2024

ENVIRONMENTAL 
Key Facts
	– The Group retained its ‘A-’ rating 
for Climate Change grade from the CDP 
for the fourth successive year, surpassing 
our sector average by two grades.
	
– The Group achieved a ‘B’ grade for 
Water Security, two grades above 
our sector average.
	
– Our Private Label Team exceeded 
documented targets by sourcing 
95% of our cotton via the 
‘Better Cotton initiative’.
	
– The Group retained ‘Zero Waste 
to Landfill’ accreditation at our four 
largest UK and European distribution 
and office locations.
See pages 70 to 78 
SOCIAL
Key Facts
	– Our ‘30 Days of Development and Beyond’ 
programme delivered upskilling sessions 
from our internal teams via live webinars. 
	
– Our DE&I partner ‘Inclusive Employers’ 
provided specialist training on 
neurodiversity in the workplace.
	
– As part of our commitment to the 
‘Helping people grow’ initiative, we 
created ongoing opportunities to assist 
young people in building their careers.
	
– The JD Foundation has raised over 
£7.5 million since it was founded in 
October 2015. See page 83 for more 
information on the JD Foundation and 
its activities.
See pages 79 to 82 
GOVERNANCE
Key Facts
The Board made significant enhancements 
to its corporate governance 
transformation programme (‘CGTP’), 
including:
	
– 	Board composition and succession
	
– Our Group strategy and purpose, 
including the culture and values that 
the Group embodies to drive its growth. 
See pages 6 to 7 for details.
	
– Updated Long-Term Incentive 
Plan (‘LTIP’) metrics to include 
ESG related targets. 
	– Improved structure of our ESG 
governance. We listened to investor 
feedback, and added an ESG Committee, 
a sub-Committee of the Plc Board, led 
by a Non-Executive Director.
	
– Restructured our previous ESG body 
to a management Committee, reporting 
to the Board sub-Committee.
See pages 104 to 108 
The Group is proud that our ESG ‘point of 
difference’ remains our people. We believe 
that the close relationship between our 
colleague and customer demographics is 
a source of real competitive advantage.
Our 2023 Global Engagement Survey 
responses identified that our UK 
colleagues:
	
– Bring us strength through diversity. 
Over 40% of respondents identified 
as ethnic groups other than ‘white’ 
(vs. 2021 UK census figure of 19.3%)
	– Represent the next generation of 
workforce. Over 50% of colleagues 
are under 25 – almost five times higher 
than the UK census average (11.3%) 
for employed persons under 25
	– Are on a positive social mobility journey 
via JD Group employment. 22.0% of UK 
survey respondents were eligible for 
free school meals.
The Group embraces its responsibility 
to our colleagues and customers, via our 
key ‘People, Partners and Communities’ 
strategic pillar. In support of the strategy, 
we are proud of our proven ability to 
meet and exceed our environmental 
targets, and to evidence our contribution 
to the societies and economies in which 
we participate. 
The natural environment is being 
exploited faster than it can be 
replenished. Accordingly, transparent 
disclosures of climate-related risks 
and sustainability performance remain 
a key part of our business planning. 
This reporting period has seen the Group 
retain recognition of sector-leading 
disclosure, most notably evidenced by 
the Group achieving CDP ‘A-’ rating for 
Climate Change, and ‘A’ for Supplier 
Engagement, both for the fourth year 
in a row.
We are proud to present our ESG 
disclosures in a reporting period that 
has seen the Group retain recognition 
(via disclosure scores) of ahead-of-sector 
performance, as evidenced by the Group 
achieving ‘A-’ rating for Climate Change 
and ‘B’ for Water Security from the CDP.
60,386
Colleagues responded to our Global 
Engagement Survey. 10,000 more than 
the previous year
62.9%
Promotions – of those responding to the 
Engagement Survey question ‘I have been 
promoted in my role’, 62.9% were under 30
A & A-
CDP grades received for ‘Supplier 
Engagement’ and ‘Climate Change’
76.3%
Of our roles (globally) are held by 
colleagues under the age of 30
4,500+
Colleagues attended 300 sessions 
throughout 30 days of development 
and beyond
£7.5M+
Change donated by the JD Foundation 
since 2015
HIGHLIGHTS 
Strategic Report
Governance Report
Financial Statements
Group Information
57
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG continued
ESG continued
OVERVIEW  
AND GOVERNANCE
Responsibilities of the ESG Management Committee include:
	–
Assessing and managing Group ESG 
strategy, including short to long-
term climate risk scenario planning.
	–
Delivery of critical ESG performance 
metrics.
	–
Review of our TCFD statement, 
including all climate scenario risks, 
mitigatory activities and 
opportunities.
	–
Reviewing potential investment and 
acquisition plans from an ESG 
perspective.
	–
Engaging (via our Committee Chair) 
with the ESG Committee on ESG 
strategy on a quarterly basis.
	
–
Ensuring that our ESG strategy 
aligns with the United Nations 
Sustainable Development Goals 
(‘UN SDGs’) most relevant to our 
People, Partners and Communities.
	–
Supporting our people and supplier 
partners via personal, social and 
environmental welfare learning 
and development.
	–
Supporting our customers by 
ensuring that our teams provide 
accurate environmental information 
n and claims for the products we sell.
	–
Holding our largest brand partners 
to account for their environmental 
performance – from carbon 
emissions reduction targets to 
biodiversity support and on matters 
such as the Green Claims Code 
(and global equivalents).
As a FTSE 100 company, we recognise 
and embrace our responsibility to deliver 
long-term shareholder value by making 
positive, lasting changes to material 
ESG matters.
We have an ESG Committee chaired 
by Angela Luger (Independent  
Non-Executive Director) that governs 
our global, Group-wide approach to 
sustainability, including the critical topics 
of: People, Partners and Communities 
strategy, climate change, sustainable 
sourcing and the circular economy. This 
is supported by the ESG Management 
Committee, responsible for delivery 
leads of ESG strategy within the Group.
Further information on our ESG Committee 
and credentials can be found on our 
corporate website at www.jdplc.com/esg/
governance/esg-committee. 
The Group engages with and supports 
many ESG-related standards disclosure 
organisations. Our key development 
partners for environmental and social 
based initiatives are:
	
– JD Foundation (see page 83) which 
evidences our commitment to working 
with disadvantaged young people in 
the UK.
	
– Pennies, the leading microdonation 
charity, with whom we have collected 
£799,000 up to January 2024 through 
the JD Foundation.
	
– Neighbourly, our partner platform for 
distribution of JD Foundation funds to 
local causes making a positive impact 
in our communities. 
	
– WRAP Textiles 2030, the UK’s leading 
voluntary initiative, via which we 
commit to carbon and water footprint 
reduction targets. 
Responsibilities of the ESG Committee: 
	–
Ensuring that our Management 
Committee ESG activities support 
the People, Partners and 
Communities strategic pillar.
	–
Overseeing delivery of critical ESG 
performance metrics by the 
responsible business divisions.
	–
Provision of oversight of Group ESG 
strategy, goals, policies, procedures, 
performance and disclosures.
	–
Consider and review the Group’s 
external sustainability and ESG 
ratings and accreditations. 
	–
Monitor current trends and 
developments to identify emerging 
risks and key ESG developments 
relevant to our People, Partners 
and Communities.
	–
Review existing policy commitments 
and (as required) recommend new 
policy implementation.
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JD Sports Fashion Plc Annual Report & Accounts 2024

Summary: 
Performance of our largest third-party brands 
(selected environmental and social metrics) 
Brand
UN 
Fashion 
Charter
ZDHC 
equivalent
CDP 
Climate
Water 
Advocacy
Animal  
Welfare 
Policies
Human 
rights 
Policy
Clean by 
 Design
Nike
adidas
ND*
Puma
The North Face 
(VF Corporation)
New Balance
*	
ND- not disclosed
The above diagram illustrates the initiatives our top five brands participate in, 
highlighting their focus on ESG management. 
Background –  
Third-party Brands and  
Private Label Products
As an omnichannel retailer of branded 
sports fashion, the majority (presently 
85%) of our sales are from globally 
recognised third-party brand partners 
including Nike, adidas, New Balance, 
Puma and The North Face. 
The balance of our product sales 
are from our quality private label 
brands, including McKenzie, Daily 
SZN and Technicals.
The global reach and recognition of 
our major third-party brand partners 
is integral to our ESG strategy and 
targets. To deliver value for their own 
shareholders, our brands must pre-empt, 
meet and exceed consumer expectations 
for product quality and sustainability.
High-quality materials help to create 
durable footwear and apparel products. 
Quality branded products represent 
the more sustainable side of the fashion 
sector. Product life-cycle is extended by 
re-use, re-sale and donation. Branded 
goods retain their financial or implied 
value for a longer period than non-
branded goods.
Representatives from our ESG 
Management Committee undertake 
regular engagement sessions with our 
largest third-party brands, monitoring 
their progress towards sustainable 
products and published targets.
The Group shares our climate change 
and sustainable targets with brands, 
and communicates how our brands 
contribute to the Group reducing 
its and our brands’ collective 
environmental impact.
We also work with our largest brand 
partners to deliver programmes in 
support of our ‘People, Partners and 
Communities’ strategy. JD supported 
Nike with its, ‘Football Beyond Borders’ 
project, helping young people from 
disadvantaged areas through school 
by using football to build skills. 
Newly-built community facilities 
have been supported by ambassadors 
including Phil Foden and Ella Toone, 
helping to provide opportunities for 
the next generation.
Finally, we continue to challenge our 
brand partners to ensure that:
	
–
They supply, or are progressing 
towards, disclosing detailed emissions 
data to support publicly stated targets
	
–
Long-term renewable energy 
investment plans are disclosed 
for key manufacturing territories
	
–
Product or material sustainability 
claims made are verifiable, and clearly 
understood by our customers. 
Strategic Report
Governance Report
Financial Statements
Group Information
59
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG continued
Index of TCFD recommended disclosures
1. Governance
a) Describe the Board’s oversight of climate-related risks and opportunities
p61
b) Describe the management’s role in assessing and managing climate-related risks and opportunities
p62
2. Strategy
a) Describe the climate-related risks and opportunities the organisation has identified over the short, medium and long term
p63
b) Describe the impact of climate-related risks and opportunities on the organisation’s businesses, strategy, and 
financial planning
p64
c) Describe the resilience of the organisation’s strategy, taking into consideration different climate-related scenarios, 
including a 2°C or lower scenario
p64
3. Risk Management
a) Describe the organisation’s processes for identifying and assessing climate-related risks
p67
b) Describe the organisation’s processes for managing climate-related risks
p67
c) Describe how processes for identifying, assessing, and managing climate-related risks are integrated into the 
organisation’s overall risk management
p67
4. Metrics and Targets
a) Describe the metrics used by the organisation to assess climate-related risk and opportunities in line with its strategy 
and risk management process
p68
b) Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 greenhouse gas (‘GHG’) emissions, and the related risks
p68
c) Describe the targets used by the organisation to manage climate-related risks and opportunities and performance 
against targets
p68
TCFD 
Listing rule 9.8.6R 
Compliance Statement
The Group has complied with all of the 
requirements of LR 9.8.6R by including 
climate-related financial disclosures in 
this section (and additional information, 
as referenced within) consistent with the 
TCFD recommendations.
Disclosures and Standards 
The Group TCFD response features 
supplementary information references 
to TCFD aligned disclosures and 
standards including:
	
–
Carbon Disclosure Project recognised 
by TCFD as supporting TCFD 
recommendations via over 25 aligned 
climate-related questions on topics 
including governance, risks and 
opportunities, strategy, targets 
and emissions. 
	
–
Science Based Targets initiative. The 
Group’s approved emissions reduction 
targets are referenced. These targets 
are validated by the Science Based 
Targets initiative, which is also aligned 
to TCFD principles.
Climate Scenario Analysis
In support of TCFD requirement 2c, 
the Group’s modelled impacts refer to 
transition risks and are quoted based 
on a 1.5°C pathway aligned to the Paris 
Ambition and the Group’s stated targets 
(including SBTi), and a 3°C pathway 
aligned to the current warming pathway. 
The Group continues to prioritise the 
financial impact of strategic climate-
related risks within our regular financial 
planning activities, but acknowledges 
the largely assumption-based nature 
of climate-related modelling that exists 
within our sector.
Owing to a lack of standardised 
financial assessments of climate-risk 
by our key brands (and in corresponding 
sourcing territories), we have quoted 
the financial value at risk as being below 
our substantive risk level, which is set 
at above 4% of Profit Before Tax and 
Adjusting Items* (against plan). 
The climate scenario analysis uses 
the following time horizons:
Short-term 1-2 years
Medium-term 3-8 years
Long-term 8-20 years.
Short-term is used to reflect both 
foreseeable regulatory requirements. 
Risks and opportunities categorised as 
medium or long-term are not applicable 
to the short-term time horizon, unless 
otherwise stated within TCFD section 2.c.
Medium-term category risk time horizons 
incorporate the average lease durations 
of our physical retail stores (and related 
climate impacts).
Long-term time horizons apply to our 
very limited number of long-term leases, 
and also to factors that cannot yet be 
fully financially modelled owing to 
changing risk parameters. These include 
potential changes in the manufacturing 
locations of products.
60
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG 
Management 
Committee
ESG 
Committee
Group procurement
and environment
Group-wide retail
and support operations
Supply
chain
Shareholder
engagement
Quality brand 
sourcing and 
quality assurance
People
services
(‘HR’)
Legal 
team
Group
finance
Financial
planning 
and analysis
Colleague
welfare, 
support
and 
training
Regulatory/
shareholder
engagement
Corporate
governance 
and 
compliance
Investor 
relations
GROUP
BOARD
TCFD 1):
1. GOVERNANCE 
Disclose the 
organisation’s 
governance around 
climate-related risks 
and opportunities
a) Describe the Board’s oversight of climate-related risks 
and opportunities 
Climate change is identified as a several 
climate related principal risks to the 
business and is incorporated into the 
Group’s ESG risk management processes. 
The Group’s priority climate-related 
risks are listed within the Principal 
Risks section.
The ESG Committee holds overall 
responsibility for communicating risk 
management oversight relating to 
climate and biodiversity disclosures. 
The ESG Committee also reviews metric 
performance multiple times per year.
The Board retains oversight of key 
risks and opportunities within monthly 
meetings, and via the monthly climate 
update, including Science Based Target 
progress, and Net Zero pathway.
The Board comprises of the Group 
Chair, CEO, CFO and Non-Executive 
Directors (‘NEDs’). NEDs have received 
ESG Committee briefings on Climate 
Strategy and progress of Scope 1, 2 
and 3 emissions reduction targets 
vs. the Group’s published Science 
Based Targets.
The ESG Management Committee 
considers, reviews and approves 
implementation of measures to mitigate 
climate-related risks (including those 
associated with existing and emerging 
regulatory requirements).
Risks are assessed against the timelines 
outlined on the previous page.
In-year Progress
Establishment of a new ESG structure, 
comprising the ESG Committee, 
led by Angela Luger, an Independent 
Non-Executive Director and an ESG 
Management Committee led by the Group 
Procurement and Sustainability Director.
Implementation of climate-related 
targets within the Executive and 
Leadership teams’ remuneration.
Capital expenditure* budgets approved 
for climate-related investments including 
solar, LEDs and building energy 
management systems.
Emerging regulatory requirements — 
ESG Committee and Board briefed 
on the impact and implementation 
of the Corporate Sustainability 
Reporting Directive (‘CSRD’), via 
monthly Board reports. 
Strategic Report
Governance Report
Financial Statements
Group Information
61
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG 
IN ACTION 
b) Describe management’s role in assessing and managing 
climate-related risks and opportunities
The ESG Committee is responsible 
for overseeing the implementation 
of, and delivery against risk 
management measures relating to 
climate, biodiversity and people-based 
disclosures, undertaken via a top-down 
assessment of risks and opportunities.
The ESG Management Committee 
reports to the Board. 
The ESG Management Committee 
is responsible for the assessment, 
management and communication of 
principal risks, regulatory requirements 
and environment-related investment 
opportunities to colleagues, customers 
and investors. See pictorial representation 
on page 66.
ESG issues are presented to the 
Board via a monthly ESG climate 
summary submitted by the ESG 
Management Committee Chair. The 
report incorporates assessments of key 
climate risks, issues and opportunities, 
including financial planning.
The ESG Management Committee 
implements regulatory requirements 
and manages current and developing 
climate-related risks.
ESG Committee members are listed 
on page 116, with the Committee chaired 
by Angela Luger, Independent Non-
Executive Director. Profiles of ESG 
Committee members can be found 
at www.jdplc.com/esg
The ESG Management Committee, 
is chaired by the Group Procurement 
and Sustainability Director. Management 
Committee representatives are the Chief 
People Officer, Head of Sustainability and 
Ethics, General Counsel and Company 
Secretary (Global), General Counsel 
(North America), Head of Own Brand, 
and the Director of Investor Relations. 
In-year Progress
ESG Committee established, with 
Terms of Reference in place and an 
Independent Non-Executive Director 
appointed as Chair.
Executive members are now incentivised 
by newly-created ESG metrics within their 
Long-Term Incentive Plan.
ESG Management Committee completed 
assessment of climate-related risks and 
opportunities via scheduled reviews.
ESG Management Committee members 
contributed to key industry climate body 
initiatives (WRAP Textiles 2030) as a 
Steering Committee member. Actions 
undertaken supporting climate-related 
risk management include implementing 
carbon and water reduction targets for 
the Group supply chain.
Engagement of strategic suppliers (major 
brands and private label) continued on 
a scheduled basis, focusing on carbon 
emissions reduction, biodiversity and 
circular economy initiatives.
The Group implemented ESG ‘Key Risk 
Indicators’ as requested by the Audit and 
Risk Committee (‘ARC’). The Committee 
identify risks associated with ESG across 
the business. Current mitigation is 
documented with an action plan for 
mitigation and monitored and updated 
by the relevant stakeholder. 
An internal audit on ESG disclosures 
was completed during the period, with 
a ‘green’ (pass) score awarded. 
ESG continued
BUSINESS 
ENGAGEMENT
It is important to 
engage external 
parties and stakeholders 
on key initiatives and 
projects to achieve the 
Company goals.
COMMUNICATION 
Ensure a consistent and 
clear reporting process 
to provide a high level 
of transparency across 
the Group and to 
all stakeholders.
INDUSTRY 
BENCHMARKING
Monitor our performance 
in line with that of 
our sector peers and 
major brand partners. 
Focus on improvement 
and continually 
moving forward.
Environmental, social and 
governance matters are important 
to all of us. It is our responsibility 
to ensure that as a business we limit 
our negative impacts on the planet 
and those that live in it.
COMMITMENTS
The Group is committed 
to ensuring that we 
achieve our global 
targets whilst evidencing 
transparency in our 
ambition to the 
1.5°C pathway.
Rankings 
We have achieved the following external benchmarks: 
Sustainalytics: 
ESG INDUSTRY TOP RATED 
MSCI: 
A RATED
FT: Europe’s Climate Leaders:
TOP 500 FOR 3 CONSECUTIVE YEARS
62
JD Sports Fashion Plc Annual Report & Accounts 2024

a) Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium and long term
The Group has documented climate-
related risks across different time 
horizons, including short-term (1-2 years), 
medium-term (3-8 years) and long-term 
(8-20 years). Climate-related risks are 
included within our Principal Risk section.
Short-term risks and opportunities 
are set on business activities over 
which we have direct operational control¹ 
– setting emissions reduction targets, and 
providing climate-related disclosures to 
assess Group performance against both 
sector peers and major brand partners. 
Short-term climate objectives include 
infrastructure investment for owned (or 
long-term leased) facilities, Distribution 
Centres and offices.
The Group continues to pursue medium-
term opportunities presented by circular 
economy initiatives – cost efficiencies of 
asset re-use, and pre-emptive actions 
relating to packaging and end-of-life stock.
Circular economy opportunities reduce 
Group exposure to future taxation, 
whilst generating potential revenue 
and margin increases. 
Long-term risks and opportunities 
incorporate strategic planning 
undertaken with brand partners 
(including Nike, adidas and Puma).
The Group assesses the financial risk of 
future energy costs and the availability of 
renewable energy in key third-party and 
private label sourcing territories. Such 
planning is essential to achieve our Net 
Zero emissions pathway year of 2043.
Transition and adaption risks include 
enhanced emissions reporting 
obligations (major brands), increased 
taxation, climate adaptation measures 
and impacts, and physical supply chain 
disruption risks linked to raw material 
supplies and costs.
In-year Progress
Several climate-related principal risks 
supported are scored within the 2023 
CDP report:
	
–
‘A-’ grade awarded for Climate 
Change in February 2024.
	
–
‘Water Security’ grade (including 
biodiversity measures) ‘B’ for the 
period, surpassing our sector average 
by two grades. 
Engagement with the British Retail 
Consortium (‘BRC’) and DEFRA ensures 
that the Group is well-placed to mitigate 
risks and maximise opportunities relating 
to Extended Producer Responsibility 
(‘EPR’) regulations.
Within the period, the Procurement team 
engaged with landlords on the feasibility 
of solar projects on leased sites, supporting 
our carbon reduction targets.
The Group engaged JD and The Outdoor 
Group private label supply chains to 
identify additional climate-related risks 
and measure mitigatory measures at 
sourcing territory level. 
The climate-related risk (including 
physical risks) are not expected to 
materially differ within the sourcing 
territories used by the Group, owing 
to relatively common supply chain 
conditions within low-cost sourcing 
locations. Accordingly, no further 
disaggregation of risks has 
been disclosed.
TCFD 2): 
2. STRATEGY
Disclose the actual 
and potential impacts 
of climate-related risks 
and opportunities on the 
organisation’s businesses, 
strategy, and financial 
planning where such 
information is material
1	
Direct operational control, or operationally controlled sites, are defined as facilities, operations or locations 
for which the Group Management team is able to make changes or decisions to supply and services without 
breaching existing contracts or requiring landlord consent.
Strategic Report
Governance Report
Financial Statements
Group Information
63
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG continued
b) Describe the impact 
of climate-related risks 
and opportunities on the 
organisation’s businesses, 
strategy and financial planning 
risks and opportunities
Strategic planning undertaken by 
the ESG Committee considers that the 
Group’s direct operations are not exposed 
to substantive risk (defined as being 
greater than 4% of Profit Before Tax and 
Adjusting Items*, against plan) relating 
to climate risks, including physical risks 
from the changing climate.
The vast majority of our assets (retail 
stores) are short-term leases, with a low 
volume of stores in areas exposed to 
short-term physical climate risks. The 
Group view is that current and emerging 
legislation represents a greater transition 
risk, primarily owing to potential regulation 
(including tax) increases at product level.
Our assessment of climate-related 
risks and opportunities is informed 
by participation within (and feedback 
from) bodies such as the Science Based 
Targets initiative (‘SBTi’) and RE100. 
Each disclosure requires evidence of 
strategy and financial planning. 
The Group used the more ambitious 1.5°C 
scenario for its Science Based Targets, 
demonstrating the breadth of our climate 
risk assessment. Climate-related risks 
have a direct (but not substantive) cost 
impact associated with achieving future 
compliance and meeting committed 
targets and forecast pathway objectives.
In addition to capital expenditure*, 
investment is required to support 
administrative, capital initiatives 
and compliance to energy building 
regulations (e.g. energy efficiency and 
asset replacement). These ‘direct costs’ 
are incorporated into our standard 
financial planning assessments.
Medium-term financial planning risk 
associated with the circular economy 
(via potential taxation increases and 
regulation change) is mitigated by 
increased investment in ‘circularity’ 
via both investment in our core UK 
Distribution Centre and resources to 
extend the life of legacy ‘non-saleable’ 
products and store fixtures and fittings.
Impact of Climate-related 
Risk Assessment
Continued capital investment in energy 
reduction assets, including solar 
technology, building energy management 
systems, LED, and an Electric Vehicle 
salary sacrifice scheme. 
We continue to assess potential 
acquisitions from a climate related 
perspective via the Environmental 
team on behalf of the ESG Committee.
The Group expanded the use of carbon 
pricing on renewable investment projects 
using Carbon Capture and Storage 
(‘CCS’) £ per tCO₂e market price metric. 
A weighting uplift for certain procurement 
sourcing projects was also utilised ranging 
from 0 to 3% of costs submitted. 
c) Describe the resilience of the 
organisation’s strategy, taking 
into consideration different 
climate-related scenarios, 
including a 2°C or lower scenario
The risks related to Climate Strategy 
and Disclosures and the Group’s 
mitigating activities are disclosed 
within the Principal Risks section 
of this Annual Report on page 51.
The Group has approved Science 
Based Targets based upon the 
1.5°C scenario. Examples of 
1.5°C scenario impacts are regulatory 
changes (e.g. ‘carbon tax’ on imports 
from sourcing territories using non-
renewable energy). Forecast impacts 
include increases in taxation for both 
third-party and private label products. 
We have SBT based on a 1.5°C scenario 
and have completed climate scenario 
analysis in mid-2023, which includes 
1.5°C to 2.0°C and 3.0°C scenarios. 
The Group strategy has considered 
the 1.5°C to 2.0°C, and 3.0°C scenarios, 
including the transition to a low-carbon 
economy consistent with a 2.0°C or 
lower scenario. 
The Group considers that its climate 
strategy is resilient to climate-related risks 
and opportunities, including physical-
climate-related risks. Accordingly, the 
Group strategy remains approved/
unchanged based upon the low level 
of risk identified during the period. 
The Group plans to conduct a detailed 
review of its scenario analysis in 2026, 
within the recommended three-year 
timeframe. This will allow the Group to 
reassess physical and climate-related 
risks at the end of the current short-term 
time parameter (1-2 year) and reassess 
risks and opportunities accordingly.
In-year Progress
Delivered TCFD requirements by 
completing our climate scenario analysis 
in 2023. Two scenarios were analysed, 
a best case (1.5°C – 2.0°C) and a worst 
case (>3.0°C) scenario. 
We examined two climate scenarios 
against short, medium and long-term time 
frames for our analysis, to align to our 
long-term SBTi and Net Zero trajectory.
Worked with brand partners to identify 
the potential impact of regulatory 
changes e.g. the French Extended 
Producer Responsibility (‘EPR’) scheme.
Climate-related  
scenario
Temperature  
alignment of scenario
Parameters, assumptions,  
analytical choices
Scenario 1
1.5°C– 2.0°C
Climate scenario analysis conducted.
Parameters of the climate scenario are based around RCP2.6.
Analytical choices – time horizons chosen were short term (1-2 years), 
medium-term (3-8 years), long-term (8-20 years).
Scenario 2
> 3.0°C
Climate scenario analysis conducted.
Parameters of the climate scenario are based around RCP 6 3.0°C– 3.5°C.
Analytical choices – time horizons chosen were short-term (1-2 years), 
medium-term (3-8 years), long-term (8-20 years).
64
JD Sports Fashion Plc Annual Report & Accounts 2024

Climate scenario high level analysis 
Risk 
Category
Risk and time parameter
Impact
Mitigation/Business Response
Physical
Raw material 
availability and price
medium-term 
(3-8 years)
long-term 
(8-20 years).
Increased severity of extreme weather events is 
likely to affect the possibility of growing cotton in 
many regions. Price and availability of raw materials, 
e.g. cotton, impacted by extreme weather.
This would affect in-season delivery of product into 
our business.
Unmitigated annual impact level: Below substantive 
threshold of 4% of Profit Before Tax and Adjusting 
Items* (against plan).
Major brands may choose to relocate key sourcing 
territories for raw material sourcing and manufacture.
Financial mitigation: 
Pass the increased costs to the consumer, as per 
likely sector-wide approach.
Physical
Insurance 
short-term (1-2 years),
medium-term
Potential increases in insurance premiums with 
climate change impacts and risk factors with the 
rise of carbon reduction technology.
Rain, storms, fire and floods can all impact our 
sites’ operations.
Unmitigated annual impact level: Below 4% 
substantive threshold.
Financial mitigation:
Continue with shorter-term leases, enable site 
location changes as required. 
Conclusion: Appropriate mitigation.
Physical
Increase in 
precipitation patterns, 
water scarcity and 
extreme variability 
in weather patterns
medium-term
long-term
Climate change will increasingly impact access to 
freshwater in certain regions, with consequences 
on production. 
If sea levels rise, it will have a significant impact 
on ports and other coastal infrastructure in the 
long term. Many aspects of the global supply chain 
could be affected, which would likely culminate 
in significant financial impact to producers 
and distributors. 
Financial mitigation:
Major brands may choose to relocate key sourcing 
territories for raw material sourcing and manufacture. 
Work closely with suppliers to review alternative 
options for supply and logistics.
Collaborate with private label manufacturing supply 
chain on water conservation and re-use in production.
Transition
Policy Risk
medium-term
Increased future carbon pricing via various country 
carbon pricing mechanisms (fossil fuel taxes). 
Potential increased costs of raw materials via 
our suppliers.
Unmitigated annual impact level: Below 4% 
substantive threshold.
Proposed levy (France) on ‘fast fashion’ products 
sold of up to €10 per individual item of clothing 
by 2030.
Unmitigated annual impact level: Below 4% 
substantive threshold.
Financial mitigation:
Our supply chain which forms the largest part of 
our scope 3 emissions, carbon pricing will 
encourage investment and innovation in clean 
technology to decarbonise their operations across 
developed countries.
Transition to green energy supply and reducing 
our energy emissions as per our carbon reduction 
roadmap (Scope 1 and 2 emissions).
Proposed regulations unclear as to ‘fast fashion’ 
definition. However, if applicable to the Group, our 
plan (post-sourcing mitigation attempts) would be 
to pass any potential remaining costs to the 
customer via unit price increases.
Conclusion: Appropriate Mitigation.
Transition
Enhanced non-
financial/emissions 
reporting and 
disclosure obligations
short-term
medium-term
Enhanced reporting obligations for JD include known 
forthcoming directives, such as CSRD (European 
requirement, but requires disclosures at Group level).
Extended Producer Responsibility (‘EPR’) schemes 
(existing, and future) within Europe require 
enhanced disclosures. 
This may require investment people and services 
cost investment from our brands to ensure 
compliance. Brands unable to evidence compliance 
may receive additional taxation costs.
Unmitigated annual impact level: Below 4% 
substantive threshold.
Financial mitigation:
Appropriate resource planning by JD Group 
Sustainability team, and minor (<£100k)investment 
in environmental reporting system(s)
Mitigate EPR cost risk via greater environmental 
data sharing from with brands. Brands may need to 
source alternative materials with (for example) higher 
recycled content % versus current specifications.
JD to engage with brands on brand EPR data 
submission via scheduled reviews.
Conclusion: Appropriate mitigation.
Transition
Transition to low 
carbon production/
low emission 
technology
medium-term
Increased technology costs to support the 
transition to a low-carbon economy and meet Net 
Zero targets such as increased energy efficiency, 
better energy consumption monitoring, energy 
generation and product demand forecasting. 
Unmitigated annual impact level: Below 4% 
substantive threshold.
Financial mitigation
Work closely with brands and leading industry 
bodies to reduce risk of system or technology 
obsolescence and higher costs.
Conclusion: Appropriate mitigation.
Transition
Increased energy, 
water and carbon 
costs
medium-term
Demand for energy is likely to increase, alongside 
increases in prices for energy and water in certain 
regions. This may impact production and 
logistics costs. 
Implement carbon reduction  
programmes to reduce demand on  
energy and water usage.
Understand the low-carbon efficiency operations in 
the manufacturing supply chain to effect reductions.
Strategic Report
Governance Report
Financial Statements
Group Information
65
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG continued
TCFD 3): 
3. RISK MANAGEMENT
Embed 
compliance model 
(own operations)
Assess supply  
chain (external) 
exposure
Risk presented to 
ESG Committee
Identify 
potential future 
developments
Verification of 
financial risk
Impact and 
mitigation 
strategy agreed
Risk identified
Review supply chain 
compliance
Feedback from ESG 
Committee and/or Board
Engage suppliers  
and independent  
topic experts
Risk included in  
the Annual Report
– Short-term
– Medium-term
– Long-term
ESG risk identification – sources:
Formal
	
–
International non-governmental 
organisations (e.g. United Nations)
	
–
Global inter-governmental organisations
	
–
National government notifications
	
–
Financial Conduct Authority updates
	
–
Third-party benchmarks (e.g. CDP)
	
–
Global, issue-based initiatives e.g. RE100
	
–
Non-financial disclosure frameworks 
e.g. CSRD 
	
–
Recommendations from audit disclosure
	
–
Independent governance shareholder 
advisory
	
–
Institutional shareholder services
Informal 
	
–
Media coverage
	
–
Major brand engagement
	
–
Customer feedback
	
–
Industry forum feedback (e.g. British Retail 
Consortium, Retail Energy Forum)
	
–
Supplier engagement
	
–
Independent market reports
Describe how the organisation identifies, assesses and manages climate-related risks.
66
JD Sports Fashion Plc Annual Report & Accounts 2024

a) Describe the organisation’s 
processes for identifying and 
assessing climate-related risks 
 
 
As outlined in Strategy (A), our 
assessment of ESG-related risks and 
opportunities, categorises each as short 
(1-2 years), medium (3-8 years) and long 
term (8-20 years). Substantive climate-
related financial impact is defined as 
occurrences that may cause a reduction 
to Operating Profit of greater than 4% vs. 
budget plan.
The Group Energy and Environment 
team takes a ‘bottom-up’ approach to 
identifying climate risks (both regulatory 
and physical). Examples of climate 
risk analysis measures include the 
performance of scenario analysis at 
Group level, based on our current key 
sourcing locations.
Annual performance objectives include 
climate risk monitoring and reporting to 
the ESG Management Committee. Monthly 
Board reports include assessment of 
climate risks, likelihood and impact, 
and facilitate early Board awareness 
of changing climate conditions and 
corresponding risks and opportunities.
Tangible financial impacts include 
reduced profit owing to increased 
taxation, legislative penalties or loss 
of revenue associated with changing 
consumer preferences. Identified 
high-impact climate-related risks 
are escalated to the ESG Committee. 
In-year Progress
Climate-related risks updated after a 
post-COP28 impact assessment that 
included direct engagement with our 
private label supply chain through 
risk assessment analysis and 
environmental audits.
Major brand risk exposure (to physical 
climate risks of flooding, extreme weather 
conditions, etc.) assessed as ‘low’ in the 
short-term, due to established brand 
mitigation strategies and measures.
Group submissions to established 
disclosure grading systems for Climate 
Change, Water Security and Forestry 
contained extensive detail on climate-
related risk identification and assessment.
b) Describe the organisation’s 
processes for managing  
climate-related risks 
 
 
A summary of our climate-related risk 
management process is provided on 
page 66.
The Principal Risks section page 51 
includes the risk and impacts associated 
with Climate Strategy and Disclosures.
Climate-related risks (contributing 
to Emerging Risks) are identified and 
reported by the ESG Management 
Committee and incorporated into 
business planning processes. 
For validated non-financial risks (e.g. 
minor reputational impacts) we develop 
a strategy to comply, manage or mitigate 
the risk(s). The ESG Management 
Committee is notified as appropriate, 
with high-level risks included in monthly 
Board reports and notified to the 
ESG Committee.
For high-level risks, the relevant ESG 
Management Committee team member 
engages stakeholders facing the greatest 
risk impact. 
High-level risks may include ‘reactive’ 
political measures such as quickly-
executed tax increases on high-carbon 
imports, which could impact medium 
to long-term profit. 
In-year Progress
Multiple periodic updates on the status of 
climate-related risks under management 
provided via monthly ESG updates within 
Board reports.
The Group continued to manage physical 
climate-risks based on sourcing territories 
and factory locations. Supplier climate-
change performance and preparation 
was assessed via our Environmental 
Management Programme. Assessment 
of supply chain risk provides the Group 
with adequate time to identify and assess 
alternative, lower-risk sourcing locations.
The Group commenced its Energy 
Efficiency Directive (‘EED’) audit work 
across Europe. 
c) Describe how processes 
for identifying, assessing,  
and managing climate-related 
risks are integrated into 
the organisation’s overall 
risk management
Risk measured as being greater than 
4% of profit before tax and adjusted 
items* (against plan) is defined as a 
substantive risk. This includes climate-
related risks. Substantive impact risks 
are addressed within our scheduled 
budgeting and re-forecasting processes. 
Any subsequent risks identified (and their 
respective impact) are assessed from the 
perspective context of legal compliance, 
financial impact and reputational risk.
The diagram on page 66 explains our risk 
identification and management process.
In-year Progress
Improvements identified within the 
new Risk Management Framework 
incorporated into our approach to 
managing climate-related risks.
JD and Outdoor wet processing sites 
(private label manufacturing) assessed 
and graded against climate-related risks. 
41% of factories use a dye house with one 
or more green energy sources. 47% of 
dye houses evaluated are graded at 
‘Good’ and ‘Leadership’ levels.
2024/25 Plans
Extension of our externally recognised, 
highly-rated ESG risk management 
strategy to the Group’s international 
businesses.
The Sustainability team continues 
to expand private label supplier risk 
assessments beyond Tier 1, to encompass 
and understand risk and transitions 
to sustainable practices, including 
renewables, in the manufacturing 
process. These evaluations are in 
progress across the wider Group.
Strategic Report
Governance Report
Financial Statements
Group Information
67
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG continued
a) Disclose the metrics used by 
the organisation to assess climate-
related risks and opportunities in 
line with its strategy and risk 
management process
The principal risks for ESG & Sustainability 
page 51 include failure to achieve 
climate-related targets and/or regulatory 
requirements, and the reputational 
impact of environmental performance 
falling behind that of sector peers.
The metric used to assess progress vs. 
our targets is the Group’s total emissions 
reduction for each emissions Scope, and 
renewable energy use, including GHG 
efficiency ratio (based on our Market 
based emissions with a metric of kgCO2e 
per sqm) across all our property types.
Group progress vs. SBTi targets is 
disclosed to the Board on a monthly 
basis via forecast emissions reductions. 
Emissions data is also submitted to the 
SBTi for periodic updates.
Renewable energy progress is submitted 
within our Annual Report to our Board 
(annual basis) and submitted to the 
RE100 initiative.
For the comparative environmental 
performance risk identified, the metrics 
used by the Group are comparative 
grades issued by international 
environmental disclosure systems.
In-year Progress
Renewable energy of 100% for direct 
operational controlled stores within the 
UK, Ireland and Western Europe.
The Group has expanded its use of carbon 
pricing with the adoption of the Carbon 
Capture and Storage (‘CCS’) £80* per 
tCO₂e market price metric into new 
investment projects enabling improved 
risk and opportunity assessment.
*	
as of March 2023.
b) Disclose Scope 1, Scope 2 
and, if appropriate, Scope 3 
Greenhouse Gas (‘GHG’) 
emissions, and the related risks
See data on page 73. The Group 
has disclosed GHG emissions data 
since 2014. Scope 3 disclosures have 
been provided since 2020.
Streamlined Energy and Carbon 
Reporting (‘SECR’) compliant as 
per regulatory requirements.
The Group reports emissions figures for 
Scope 1 and 2, based on GHG Protocol 
Corporate Standard using emissions 
factors from UK and other territories, 
published government conversion factor 
guidance. The GHG efficiency ratio used 
by the Group is based on Market based 
emissions with a metric of kgCO2e per 
sqm (across all our property types).
A Group Scope 3 emissions breakdown 
is disclosed on page 70, with references 
made to the Group’s reliance on major 
third-party brands to achieve its Scope 3 
emissions reduction targets.
In-year Progress
Compliant GHG emissions disclosures.
Third-party verification of Scope 1, 2, and 
3 emissions, incorporating calculation 
of data and compliant to ISO 14064-3 
reporting standards, was completed by 
Lucideon CICS.
Scope 3 emissions verification completed 
for ‘purchased goods and services’ and 
‘business travel’ categories (over 91% 
of our total emissions). 
c) Describe the targets 
used by the organisation 
to manage climate-related 
risks and opportunities and 
performance against targets
Targets:
1)	Demonstrate emissions reduction 
progress vs. SBTi approved emissions 
reduction targets (Scope 1 and Scope 2 
verified in 2021, Scope 3 in 2022), using 
a 2019/20 base year.
Measured via SBTi targets to: 
	
–
Reduce absolute Scope 1 and 2 GHG 
emissions by 67.2% by 2035/36
	
–
Reduce absolute Scope 3 GHG 
emissions from ‘purchased goods 
and services’ by 67.2% by 2035/36. 
Given our growth relevant to 
acquisitions, our baseline will be 
re-calculated in 2024 as it no longer 
reflects our current position.
2)	Demonstrate increased renewable 
energy usage (to contribute to 
emissions reduction targets).
Measured via RE100 renewable target of 
100% of renewable energy sourced for 
UK and Western Europe by 2022, and 
100% global usage by 2025.
3)	Demonstrate benchmark environmental 
performance vs. sector.
Measured via the CDP Climate Change 
rating, with documented Executive bonus 
criteria score of ‘B’ – one grade above 
sector average.
Recycling and the Circular Economy: 
The Group targets and achieves third-
party verified ‘Zero Waste to Landfill’ 
accreditation for major, direct 
operational control sites.
Retained ‘Zero waste to landfill’ 
accreditation at our largest operated 
facility, UK and European offices. 
Achieved accreditation for our new 
Derby Distribution Centre (UK).
TCFD 4): 
4. METRICS  
AND TARGETS
Disclose the metrics and 
targets used to assess 
and manage relevant 
climate-related risks and 
opportunities where such 
information is material.
68
JD Sports Fashion Plc Annual Report & Accounts 2024

This table summarises our key metrics and targets for the completed financial year. 
Metrics and Targets
Target 
Deadline
Position as of Feb 2024
Measure
Principal Risk Supported
SBTi | Scope 1 and 2 
emissions reduction  
by 67.2%
2036
Cumulative 36% reduction in 
emissions
(2023: Cumulative 28% 
reduction)
On track against target and 
Net Zero by 2043 
LFL basis vs. 2019 
baseline year
Climate Strategy 
and Disclosures 
and Targets – 
Financial
RE100 Pledge
2025
100% in Europe, 
(2023: 100% renewable use)
69% globally
(2023: 62% globally)
We have implemented a plan 
and remain on track to meet 
our target
Renewable electricity for 
operationally controlled sites
Climate Strategy 
and Disclosures 
and Targets – 
Financial
CDP score vs. sector
Annual
‘A-’ grade for Climate Change 
(2 grades above sector 
performance)
‘B’ grade for Water Security 
(2 grades above sector 
performance)
Our grade vs. sector average 
To achieve rating of at least B 
for Climate Change (‘CDP’) in 
the final financial year of the 
performance period
Climate Strategy 
and Disclosures 
and Targets – 
Reputational
Target 
Deadline
Progress achieved as of Feb 2024
Measure
73% achievement of 
Employee Engagement Score
2026
79%
% of colleagues completing the Global Engagement 
Survey
400 apprenticeships
2026
205
Total cumulative live apprentices in the UK 
since 2023
JD UP to positively impact 
over 10,000 young people
2026
0
Number of young people attending JD UP 
immersive careers event
Target 
Deadline
Progress achieved as of Feb 2024
Measure
Transparency of Tier 1 
suppliers of finished goods
2024
83%
Disclosure via Plc website https://www.jdplc.com/
esg/modern-slavery/group-transparency-map-
private-label
Better Cotton: to reach 
98% conversion
Conversion of main material 
(polyester) in Private Labels 
(JD and Outdoors only)
Outdoor footwear 
leather accreditation 
2026
95% (equates to 3,629 tonnes)
Percentage Better Cotton measure
Outdoors: 47% recycled 
polyester (404 tonnes)
JD: 11% recycled polyester 
(189 tonnes)
Percentages by weight of recycled polyester 
supplier metrics disclosure
All leather sources are 
LWG accredited for 
The Outdoor Group
Achieved gold accreditations of Tanneries
Environmental Management 
Programme (EMP)*
2028
33%
Evaluation of manufacturing supply chains across 
the Group to measure transitions to sustainable 
practices, including renewable energy
*	
The Group subsidiaries included in this disclosure: JD, Outdoor, ISRG, MIG, Cosmos and Shoe Palace.
Strategic Report
Governance Report
Financial Statements
Group Information
69
JD Sports Fashion Plc Annual Report & Accounts 2024

86.5%
Reporting – Scope 3 
emissions breakdown
Purchased goods and services  
86.5%
Upstream transportation and distribution 
5.1%
Capital goods 
2.8%
End-of-life treatment of sold products 
1.7%
Employee commuting 
1.5%
Downstream transportation and distribution 
1.1%
Business travel 
0.4%
Other scope categories 
0.8%
As shown in the analysis, over 86%
of our Scope 3 emissions comes from 
the Purchased goods and services category
Purchased goods 
and services
ESG continued
ESG continued
CLIMATE CHANGE
CLIMATE CHANGE – HEADLINE ACHIEVEMENTS 
	
– Achieved, for the fourth year running, 
the Leadership grade of ‘A-’ in the CDP 
Climate Change assessment (February 
2024), and awarded ‘A’ rating for 
‘Supplier Engagement’.
	
– Scope 3 Science Based Targets 
were approved by the Science Based 
Targets Initiative (‘SBTi’) Board. 
All JD targets are set against the 
most environmentally ambitious 
1.5°C scenario.
	
– The Group was awarded a ‘Zero Waste 
to Landfill’ accreditation at four core 
locations, including our New Derby 
Distribution Centre. 
	
– Completed on-site solar 
installations across multiple 
stores, and at our European 
Distribution Centre in Heerlen, 
Netherlands in November 2023.
	
– Delivered our accredited 
#IAMSUSTAINABLE training 
programme across a total 20 
territories, adding new region-specific 
content and adjusting language to 
maximise colleague engagement.
	 A
SUPPLIER ENGAGEMENT AWARD
16,000+
Colleagues completed 
#IAMSUSTAINABLE training.
70
JD Sports Fashion Plc Annual Report & Accounts 2024

Scope 1 and 2 Carbon Reduction pathway
Taking the baseline of our carbon emissions, the carbon reduction roadmap sets out how we forecast to achieve net zero by 2043
CARBON
INITIATIVE
Baseline
emissions
Energy
efficiency –
Electricity
Energy
efficiency –
Nat. Gas
Switch to RE
(electricity)
Switching to
Green Gas
Switching to
Green Transport
Global Efficiency Programme
infrastructure investment and 
energy management reduction
Global RE100 
Target by 2025  
Renewable Energy 
Purchasing Strategy
SBTi Target 2036 
(1.5°C scenario)
SBTi Target 2036 
Gas / Transport
Migration to alternative
 fuels and electrification of fleet
CLIMATE CHANGE – REPORTING AND COMPLIANCE 
The Group’s management of carbon 
emissions is delineated into two 
categories:
1)	Scope 1 and Scope 2 – which covers 
instances where the Group has 
‘directly controlled’ operations within 
our infrastructure (e.g. our warehouse 
and in-store energy usage). GHG 
emissions are as defined by the GHG 
Protocol. Scope 1 emissions are direct 
emissions from owned or controlled 
sources. Scope 2 emissions are indirect 
emissions from the generation of 
purchased energy.
2)	Scope 3 – which covers the operations 
and activities of our supply chain, 
including manufacture of products 
and our non-merchandise suppliers. 
At the Group:
	
– Purchased goods and services (86.5%) 
are our largest Scope 3 contributor.
	
– We continue to monitor and encourage 
emissions reduction progress from our 
strategic suppliers.
	
– The highest level of emissions 
reductions need to be achieved at the 
raw material and manufacturing stages 
for our branded products.
	
– Emissions data is constantly adjusting 
due to both changes in Group activity 
and changes to calculation 
methodologies.
Within these categories, the Group 
remains compliant with:
	
– The updated UK SECR system.
	
– The Energy Savings Opportunity 
Scheme obligations within the UK and 
Energy Efficiency Directive obligations 
for Europe.
Strategic Report
Governance Report
Financial Statements
Group Information
71
JD Sports Fashion Plc Annual Report & Accounts 2024

ESG continued
This table provides detail on projects and performance in line with our key metrics and targets. 
Environmental Objectives and Progress 
Environmental 
objective
2024-2026 Objective
2023/24 Progress
Carbon 
reductions 
>projects
Completion of non-LED conversion (‘EU’)
LED investments – 42 retro store conversions completed
Investment in solar technology (where feasible)  
for UK and European sites
Solar panel investment programme completed at the 
Netherlands and Outdoors Distribution Centre
Two GO Outdoor stores solar systems installed
Expand BEMS to UK/Europe
BEMS technology now across 592 stores
Completion of energy monitoring system in 
Germany. Target: Belgium conversion
Commenced energy monitoring system into Germany. France 
now live
EV solutions project: 
Increase EV charge points on current sites
Completion of vehicle charging point infrastructure at the 
Netherlands Distribution Centre
Implementation of EV salary sacrifice scheme for 
eligible colleagues
Trial commercial EV logistics
EV truck live at Middlewich Distribution Centre as of Jan 2024
Improve energy monitoring to identify reduction 
opportunities. Gas energy monitoring on UK estate
Trial in scope on UK sites. JD Gyms 1st phase. 
GO Outdoors 2nd phase (2024)
Carbon 
reduction 
>procurement
RE100 target: 100% renewable energy 
implementation across operationally 
controlled sites
100% renewable usage for Western Europe
Consultation complete for alternative green renewable 
sourcing methods on leased properties
US green energy solution agreed and in progress
Sustainability 
>education 
and 
engagement
Green Claims Code Training
Content created
Key departments identified for roll-out Summer 2024
Digital Passport implementation
Onboarded 47% of Tier 1 factories
Undertake customer surveys to identify ‘perception 
vs. reality’ gaps on sustainability issues, whilst 
identifying potential new revenue streams
Achieved two Developed questionnaires, one which will target 
the UK and Spanish consumer. The second one is tailored 
specifically for the Outdoor consumer
Verification  
and reporting 
– Climate 
Change 
(carbon)  
and water
Outperform our sector score across established 
Climate Change and Water Security surveys
Achieved ‘A-’ grade on Climate and ‘B’ grade on Water 
Security two grades above our overall sector performance
Enhance verification to support future 
financial standards
Third-party verification: Scope 1 and 2 emissions completed to 
ISO 14064-3 reporting standards
Scope 3 emissions. Goods for resale and travel categories 
verification completed
Completion of EED Phase 3 requirements in 
Europe 
EED and Energy Savings Opportunity Scheme (‘ESOS’) 
underway in UK and in scope EU territories 
Resource 
management- 
Circular 
economy
Retain and expand ‘Zero Waste to 
Landfill’ accreditation. 
Maintain landfill diversion >99% (UK only)
Retained ‘Zero waste to landfill’ accreditation at Head Office 
and our largest UK/European DCs. Derby DC received 
accreditation in December 2023
99.3% diversion from landfill
Expand take-back and recycling capability via our 
‘Recycling Recovery Unit’ solution at our Kingsway 
UK Distribution Centre
‘Recycling Recovery Unit’ solution live in our Kingsway 
UK Distribution Centre. Streams include: 
	
–
Over 228,000 totes repaired, re-used and recycled
	
–
73 tonnes of hangers re-used and recycled 
	
–
Over 3,700 radios and security solutions repaired  
and re-used 
Engage the wider Group on specific outputs from 
the WRAP Textiles 2030 initiative
Focus groups established: 
‘Circular Economy in Business’
	
–
Implementation of the take-back scheme within 
JD Outdoor business
‘Raw Material & Processing’
	
–
The continued implementation of the ‘Cleaner 
in Production Programme’
‘Consumer Behaviour’
	–
2nd phase survey to include JD, Outdoor and 
ISRG consumers
Packaging 
Removal and 
reduction
Remove and/or reduce paper used within 
our operations
A reduction in till receipt length has saved 21.5 tonnes 
of paper, equating to 517 trees.
5,181 tonnes of card in our UK direct operations was 
recycled on-site
72
JD Sports Fashion Plc Annual Report & Accounts 2024

GREENHOUSE GAS EMISSIONS
Environmental – Greenhouse Gas (‘GHG’) Emissions Data
The Group emissions reduction strategy 
utilises Key Performance Indicators. 
During the period:
	
–
The Group engaged the services of a 
leading third-party certification body 
to verify Greenhouse Gas (‘GHG’) 
submissions (in accordance with ISO 
14064-3 standards). Accordingly the 
Group can report the fully verified 
figures below were calculated based 
on the GHG Protocol Corporate 
Standard using emissions factors 
stated within UK Government 
conversion factor guidance.
	–
The emissions reported correspond with 
our financial period, reflecting emissions 
from leased and controlled assets for 
which the Group is responsible.
Reporting boundaries for 2023/24 
(aggregated facilities under operational 
control) include the UK, Australia, Austria, 
Belgium, Bulgaria, Canada, Czech 
Republic, Croatia, Cyprus, Denmark, 
Estonia, Finland, France, Germany, 
Greece, Hungary, Israel, The Republic of 
Ireland, Indonesia, Italy, Latvia, Lithuania, 
the Netherlands, Malaysia, New Zealand, 
Poland, Portugal, Romania, Serbia, 
Singapore, Slovakia, Slovenia, Spain, 
Sweden, Thailand and the US.
	
–
The Group divested Rascal Clothing 
Limited, Catchbest Ltd, Guilio Fashion 
Ltd, Choice Ltd, Tessuti Group, Source 
Lab Ltd, Topgrade Sportswear 
Limited, Woodlands Ltd, 80s Casual 
Classics Ltd, Kukri Sports Limited and 
Focus Brands Limited.
	
–
In accordance with GHG dual 
reporting protocol, we disclosed both 
market and location-based emissions 
for purchased electricity in 2022/23 
and 2023/24.
	
–
Scope 3 emissions data has been 
enhanced by combining spend 
and activity-data approach, using 
EPA and Exiobase emissions factors 
for spend-data approach, and UK 
government conversion factor 
guidance for activity-based approach. 
This excludes emissions from ‘use of 
sold product’ – an optional category 
for GHG accounting that was not 
included in the Group’s Scope 3 
boundary for its SBTi submission.
	
–
Fugitive emissions are not included 
in the above due to their de-minimis 
category status, but are reassessed 
every 5 years
	–
Within the period, we completed 
Scope 1 and 2 emissions 2022/23 
verification and Scope 3 across the 
emissions categories of ‘purchased 
goods and services’ to ISO 14064-3 
reporting standards.
	
–
2023/24 figures (below) have been 
updated to reflect the versions used 
within the Group’s 2023 disclosure 
submissions. Lucideon CICS 
performed verification to ISO 14064-3 
reporting standards.
	
–
Whilst not a mandatory disclosure, 
the Group remains committed to 
presenting data appertaining to 
energy usage and carbon footprint.
	
–
Sales-related increases in 
consumption do not reflect the 
Group’s verifiable success in reducing 
energy use on a like-for-like basis.
Within the UK and Republic of Ireland, 
the equivalent 2022/23 energy usage 
was: Electricity 109,027,355 kWh, 
14,613,056 kWh Natural Gas and 
123,640,411 kWh Total energy use.
As required under UK SECR legislation, 
the Group applies an intensity factor 
to GHG emissions expressed in kgCO2e 
per sqm. To evidence progress 
in decarbonising operations, we use 
Market based emissions kgCO2e 
per sqm as our intensity metric.
	
–
The location based approach does not 
account for the emissions reductions 
due to renewable electricity usage. 
Comparative Market based emissions 
kgCO2e per sqm for 2022/23 were 
4.7 (UK and ROI), 49.9 (International) 
and 31.2 (Total).
	
–
Increased consumption in our brown 
territories and emissions factors, 
contributed to the changes seen in 
the international intensity-metric. 
	
–
Renewable energy split is calculated 
based on the total usage of renewable 
supply as a percentage of the total 
electricity for the region for directly 
controlled operations.
	–
Exclusions to renewable data 
presently include Eastern and Southern 
European acquisitions including MIG, 
Cosmos and sites where operational 
control is restricted (e.g. landlord-
managed energy supplies).
	
–
SUR went into bankruptcy in 
December 2023 this has been 
included in the GHG Inventory but 
is excluded from the green energy 
target in Europe.
KPI: Emissions by Source
2023/24 Tonnes CO2e 
Equivalent
2022/23 Tonnes CO2e
Equivalent
Scope 1 (Purchased fuels)
7,353
7,741
Scope 2 (Electricity) Location based
70,474
74,076
Scope 2 (Electricity) Market based
44,159
43,029
Scope 3 (All emissions)
5,938,711
5,572,806
KPI: Emissions by Source
2024 (UK & ROI)¹ 
2024 (International)
2024 (Total)
Energy Usage – Electricity (kWh)
101,212,669
163,258,407
264,471,076
Energy Usage – Natural Gas (kWh)
17,368,642
13,690,862
31,059,504
Total Energy Use (kWh)
118,581,311
176,949,269
295,530,580
Carbon Emissions Location based (Tonnes CO2e)
21,227
49,247
70,474
Carbon Emissions Market based (Tonnes CO2e)
2,383
41,776
44,159
Intensity metric: Market based emissions (kgCO2e/m2)
3.8
51.6
30.7
1	
We consider UK & ROI to be materially aligned to UK and Offshore
Strategic Report
Governance Report
Financial Statements
Group Information
73
JD Sports Fashion Plc Annual Report & Accounts 2024

ILLUSTRATIVE ACTIVITIES FOR APPAREL AND FOOTWEAR
ESG continued
The 2016 Paris Climate Agreement and 
subsequent Intergovernmental Panel on 
Climate Change reports (2018 and 2023) 
emphasise the importance of 
accelerating decarbonisation.
Independent reports such as ‘Fashion 
on Climate’ (McKinsey/Global Fashion 
Agenda) identified that the fashion 
industry needs to reduce annual 
emissions by 1.1 billion tonnes (50%) 
within the next decade to remain on 
course to achieve the 1.5°C global 
temperature increase limit required to 
reduce the severity of the impact of 
global warming. 
Within the fashion industry, the largest 
source of carbon emissions is – by far – 
the ‘upstream’ production, processing 
and garment manufacturing stages of 
the supply chain. 
Upstream activities such as energy-
intensive raw material production, 
preparation and processing (see chart 
below) account for 70% of emissions.
By consolidating our manufacturing 
supply chain, the Group has been able to 
accelerate positive environmental change 
with ‘post Tier 1’ supply chain partners, 
(Tier 3) with each reduction in emissions 
and water usage benefiting local 
communities and ecosystems.
The next phase of our private label 
strategy is ‘Cleaner in Production’, 
incorporating additional, extensive risk 
assessments on the 2nd Tier of the 
supply chain is underway in November 
2023, to identify and deliver additional 
environmental improvements. 
	
– Bottle recycling  
(for recycled 
polyester)
	
– Conversion of oil/gas  
into polymers
	
– Cultivation of cotton, 
wood and natural 
rubber products
	
– Cattle grazing
	
– Yarn production 
(extrusion, 
spinning, etc.)
	
– Production of dyes, 
inks, adhesives, 
resin, etc. 
	
– Conversion of wood 
products into pulp
	
– Leather preparation 
(including tanning)
	– Knitting and 
weaving textiles
	– Fabric bleaching, 
dyeing, finishing, 
washing
	– Production of 
footwear mid and 
outer sole components 
(extrusion, moulding, 
vulcanisation)
	
– Cutting, sewing, 
stitching, embroidery
	
– Screen printing
	
– Stock fitting and 
lasting for footwear
	
– Product packaging
	
– Business travel  
and employee 
commuting
TIER 4 
Raw material 
extraction
Cultivation and 
extraction of raw 
materials from the 
earth, plants or animals.
TIER 3 
Raw material 
processing
Processing of raw 
materials into yarn  
and other intermediate 
products.
TIER 2 
Material  
production
Production of 
materials (e.g. fabric, 
trims) that go directly 
into finished product.
TIER 1 
Finished production 
assembly
Assembly and 
manufacturing 
of final products.
TIER 0 
Office, retail, 
Distribution Centres
Corporate real 
estate not involved in 
production process.
Source: 
Sciencebasedtargets.org
74
JD Sports Fashion Plc Annual Report & Accounts 2024

THANKS TO
OUR SOURCING
BETTER COTTON
ADDITIONAL
PROFIT1
€409,171
3,273
TONNES
1,319KG 
OF
PESTICIDES
OF BETTER COTTON
HAS BEEN SOURCED
SINCE JOINING BCI
WERE AVOIDED THANKS
TO OUR SOURCING
BETTER COTTON
2.16
BILLION
LITRES OF
WATER 
WERE SAVED THANKS
TO OUR SOURCING
BETTER COTTON 
WATER STEWARDSHIP AND BIODIVERSITY
Environmental – Water Stewardship and Biodiversity 
Background
The growth and extraction of 
raw materials (including cotton) 
are water‑intensive activities. 
Accordingly, by adopting more 
sustainable behaviours within both our 
design and supply chain, the Group has 
reduced its environmental impact. Group 
progress has been verified by water 
usage and pesticides reduction and 
removal, respectively (see Better Cotton 
infographic below), benefiting farmers 
and local communities alike.
Group use of recycled polyester 
(in place of virgin polyester) within 
apparel products conserves natural 
resources by eliminating waste, 
whilst reducing water and energy 
consumption.
Water Stewardship – Branded Suppliers
The global scale and visibility of our 
major third-party brands ensures high 
standards of environmental 
management and responsibility. 
Brand priorities include water 
stewardship and protection of biodiverse 
habitats, with brand partner action and 
success evidenced via their published 
statistics (annual reports and other key 
public disclosures).
Water Stewardship – 
Private Label Manufacture
Within our private label supply chain, the 
highest volume of water usage occurs 
during product manufacture. 
Accordingly, the Group pro-actively 
reduces water usage by:
	
–
Joining and continuing to support 
Better Cotton. Since 2020, our 
sourcing changes across the Group 
has saved over 5.1 billion litres of 
water vs. previous cotton 
sourcing practices.
	
–
Committing to the WRAP Textiles 
2030 water reduction target of an 
additional 30% vs. Group baseline.
	
–
Utilising the WWF Water Risk Filter to 
enable data-driven identification of 
water-related risk and opportunity 
within our supply chain.
Biodiversity 
Within our supply chain, Group 
participation within the Better Cotton 
initiative ensures that licensed cotton 
farms and farmers adopt management 
plans to conserve and enhance 
biodiversity. 
Within our directly controlled operations, 
our UK campus development plans 
incorporated biodiversity assessments 
including planting of hedges, flowers 
and trees to both enhance the local 
environment and reduce deforestation.
In the US business, 100 employees 
undertook a project to plant 200 trees 
in Indianapolis where our corporate Head 
Office is located. Employees donated 
$44,447 towards this partnership. This 
was matched by the JD Finish Line 
Foundation to a total of $88,895.
During early 2024, UK Distribution Centre 
Management team in collaboration with 
Rochdale Council, the local community 
and over 60 colleagues volunteered to 
plant 300+ trees on an area close to 
the DC.
In 2023, the ISRG Group based in Spain 
planted 3,529 trees in Ávila, which was 
devastated by forest fires in 2021. 
 
Highlights on Private Label
The JD and Outdoor private labels 
demonstrated progress via:
	
–
Increasing the use of recycled 
polyester and using a weight metric, 
converted 593 tonnes from virgin 
polyester to recycled.
	
–
Continuing the sourcing of cotton 
through the Better Cotton initiative, 
has enabled further farmer training 
on water reduction and economic 
irrigation, whilst ensuring payment 
of fair wages to farm workers.
	
–
Improved transparency of the supply 
chain on our Outdoor private label 
footwear to include Tanneries. 100% 
are LWG ‘Gold’ rated.
Better Cotton Initiative
JD, The Outdoor Group, ISRG and a 
Group subsidiary Focus International¹ 
are proud members of Better Cotton. 
Better Cotton trains farmers to use 
water efficiently, care for soil health 
and natural habitats, whilst reducing 
the use of harmful pesticides.
As a Group, we are committed to 
supporting Better Cotton within 
our private label manufacturing. 95% 
of our cotton in the UK private label 
production is now sourced through 
the programme. 
Better Cotton farmers experience 
profit increases for a variety of 
reasons, most commonly due to 
increased yields and/or optimised 
use of inputs (such as water irrigation, 
pesticides, or synthetic fertiliser) 
Time period from 1st Feb 2023 – 
31st Jan 2024
1	
Focus International was divested on the 
24 January 2024, data relates to 2023.
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Cleaner in Production
The private label Environmental 
Management Programme (‘EMP’) will be 
enhanced via our ‘Cleaner In Production’ 
initiative. JD, our Outdoor businesses and 
a Group subsidiary (Focus International¹) 
engaged 546 factory sites and c.200 mills. 
Key areas of the programme include water, 
energy and emissions reductions, further 
enhancing the progress already achieved 
in wet processing units.
By identifying opportunities to reduce 
carbon emissions, water and chemical 
impacts, ‘Cleaner in Production’ represents 
the next phase of the EMP.
‘Cleaner in Production’ is envisaged to 
be a five year+ programme, working to 
improve our ability to design out waste 
and reduce the environmental impact, in 
addition to verifiably reducing our private 
label Scope 3 emissions in accordance with 
Group Science Based Targets and WRAP 
Textiles 2030 emission reduction targets.
Our Environmental Management 
Programme will continue to prioritise our 
efforts to minimise the impact associated 
with raw material processing, whilst 
evaluating the use of more sustainable 
options on fabrics.
Product Governance – Zero Discharge 
of Hazardous Chemicals (‘ZDHC’) 
The Group is predominantly a supplier 
of third-party brands. Over 5%* of 
our products sold (by value) are from 
brand partners formally recognised as 
‘contributors’ to the ZDHC initiative and 
corresponding standards. 
The balance of our suppliers comply with 
alternative high-standard assessments, 
such as the Apparel and Footwear 
International RSL Management Group 
(‘AFIRM’). These measures reduce the 
use and impact of harmful substances 
within the apparel supply chain.
Restricted Substances List (‘RSL’)
The Group operates a zero-tolerance 
policy on restricted substances. This 
ensures that our products remain safe, 
and do not contain any hazardous or 
restricted substances. 
The Group mandates that our Tier 1 
suppliers (producers of finished goods) 
refer to our product testing matrix, 
providing additional support via our 
nominated third-party specialist supplier 
(Intertek). The Group testing matrix 
encompasses the most recent AFIRM RSL.
ESG continued
1	
Focus International was divested on 24 January 2024, data relates to 2023.
Product Governance – Private Label Manufacturing
To verify supplier compliance with our 
Chemical Management and Product 
Governance policies (including AFIRM), 
we undertake a due diligence programme 
on products or substances of potential 
high concern. This encompasses both 
seasonal due diligence audits, and 
random RSL sampling tests undertaken 
by our third-party testing specialist. 
BY WORKING WITH  
THIRD-PARTY EXPERTS, 
THE GROUP INCORPORATES 
LEGISLATIVE AND  
PRE-LEGISLATIVE SCIENTIFIC 
UPDATES WITHIN OUR 
APPROACH TO TESTING.
This ensures that our private label 
products do not exceed parts per 
measure limits specified within the 
legislative and/or regulatory scope.
Product Safety Legislation Compliance 
Our product and design development teams are committed to providing safe,  
compliant private label products that conform and perform to high standards via:
Undertaking training provided by third-party subject experts enabling awareness 
and compliance with regulatory, legislative and scientific developments.
Identifying and removing potential product safety risks at design stage, ensures 
the achievement of safety standards specific to products sold for use by children.
Compliant sourcing with all product safety updates, including regional  
and global changes.
Using safe, high-quality and fit-for-purpose materials and products,  
such as APEO-free adhesives.
As the Group expands into new territories, we regularly commission specialist 
training for new colleagues working in Product Development so as to ensure 
compliance with local legislation, such as Proposition 65 (California).
Product Safety Testing
In addition to the governance 
processes in place for hazardous 
chemicals and restricted substances, 
Group suppliers have online access to 
further product safety standards and 
manuals. Group suppliers utilise our 
accredited, third‑party portal for 
product testing requirements and 
submissions. This provides the 
Group with transparent, accessible 
verification of compliance.
The Group continues to enhance 
product testing procedures, 
engaging with test houses to utilise 
new and developing testing methods. 
Such developments have included 
assessing challenges such as microfibre 
shedding for our most common 
fabrics. Our testing results have so far 
been successful, evidencing very low 
shedding properties in our most 
frequently used fabrics.
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Raw Material Sourcing: Cotton
Our support for WRAP Textiles 2030 
aided prioritisation of sustainable raw 
material sourcing. 
Product Developers and Designers 
utilised the WRAP ‘Materials and 
Processing’ module objectives to 
improve sustainability at product design 
stage, reducing environmental impact 
via material and manufacturing choices.
In 2023, 3,273 tonnes of cotton were 
sourced via the ‘Better Cotton’ initiative.
Conversion of Plastic Transit Bags 
from Virgin Material
To date over 16 million garment bags 
(equivalent to 184 tonnes) across JD 
and The Outdoor Group have been 
manufactured from post-industrial waste, 
which are made from 100% recycled 
content, and are fully recyclable via 
domestic recycling facilities.
Conversion of Disposable Swing Tickets 
to Recycled Card/Paper.
Substituting the virgin card and paper 
of the garment hang tags and barcodes 
to a fully recycled alternative equates 
to over 33 tonnes.
Material Focus: Recycled Polyester
JD and The Outdoor Group are working 
to convert virgin polyester to recycled 
where it is commercially viable and does 
not impact the durability of the product.
593 tonnes (by weight) of recycled 
polyester has been converted from 
virgin polyester in 2023. 
To reduce the end-of-life impact of 
recycled or virgin polyester, our UK 
Private Label team undertakes seasonal, 
third-party testing on polyester garments, 
to assess shedding and durability. 
Within the period, the results of the 
testing evidenced negligible amounts 
of shedding, demonstrating that the 
materials sourced by the Group are 
helping to minimise the comparative 
environmental impact. 
Our Environment Management 
Programme will continue to prioritise our 
efforts to minimise the impact associated 
with raw material processing, whilst 
evaluating the use of more sustainable 
options on fabrics. 
For Spring/Summer 2024, our swim 
shorts programme will be manufactured 
with fully recycled poly outer fabric/
mesh lining/drawcord.
This equates to a total of over 
255,000 units. Sustainable components 
100% polyester – outer fabric 100% 
polyester – inner mesh brief 100% 
polyester – drawcord.
Product Manufacturing –  
Sustainable Material Use
Producing verifiably ‘more sustainable’ 
goods requires additional investment 
for each and every garment. Low-cost 
‘fast fashion’ brands are recognised as 
high-risk owing not just to working 
practices but likely margin erosion in 
the event of taxation and regulatory 
changes on materials used in low-cost, 
low-lead time garments.
To avoid such risks, the Group assesses 
material supply, demand and global 
market conditions at design stage. 
Key factors influencing sustainable 
product manufacture include material 
availability, affordability, aesthetics  
and performance. 
The main fabrics used within private 
label products are typically cotton, 
polyester and nylon. The Group’s 
private label teams constantly assess 
new variations on our main fabrics, 
seeking to utilise materials with 
improved sustainability credentials. 
Alternative solutions such as recycled 
polyester and wadding reduce 
environmental impact, but we need 
to ensure it is without compromising 
product quality or performance.
3,273 
TONNES
of Better Cotton sourced
184 TONNES
Conversion of Plastic Transit Bags
33 
TONNES
Conversion of Swing Tickets and Card 
to recycled.
593
TONNES
of recycled polyester has been 
converted from Virgin polyester in 2023.
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ESG continued
Material Focus: Elastane
The production of elastane is energy 
intensive, and as part of our Cleaner In 
Production Programme, we are working 
with our factories to take measures to 
reduce their energy consumption and 
improve their water efficiencies. 
Lowering water usage and carbon 
emissions are among the highest priorities.
The Private Label team is working to 
reduce the percentage content of 
elastane where it is essential and 
removing it where it is not required.
Our core brand McKenzie has introduced 
a poly stretch filament yarn to replace 
the need for elastane in its main range 
polyester scuba T-shirts. 
In 2023, over 182,000 Tshirts produced 
were elastane free. 
This equates to 2.4 tonnes of elastane 
eliminated from the T-shirts.
Focus on Coatings 
Durability is an important factor of 
outdoor products, and we consider the 
entire product lifecycle of each piece 
when converting to sustainable materials. 
Within the Outdoor Apparel categories, 
water proofing and coating are key to 
outdoor product durability, but can 
contain Perfluorochemicals (PFC) .
These are persistent organic pollutants 
found to be harmful to the environment, 
with a negative impact on biodiversity. 
PFCs are used in a variety of products 
to create water resistance finish. Our 
Outdoor business has successfully 
addressed this risk and 98% of the 
apparel range is now PFC-free. 
Focusing on the transition to more 
sustainable materials, the OEX Tirran 
waterproof jacket is made from over 
60% renewably sourced material: Teflon 
EcoElite DWR which is a high-performing 
substitute and does not compromise the 
durability of the product.
Other product updates include trialling 
new technologies on our OEX technical 
tees. Polygiene® is a technology that 
makes products stay fresh for longer, 
reducing the need for washing, which 
saves water and energy whilst further 
improving durability.
Outdoor Private Label Packaging
With specific focus on camping 
equipment, our Outdoor team reduced 
packaging across a large volume of 
products, with key achievements including:
	
–
Removal of all non-essential plastic 
packaging
	
–
Swing ticket booklets have been 
reduced and UV coatings and 
laminates removed, making it easier 
to recycle
	
–
Card used is now made from recycled 
alternatives 
	
–
A 99% reduction in the use of 
packaging featuring PVC/acetate
	
–
All polyethylene tubes and wraps have 
been replaced with card
	
–
Polystyrene and foam have been 
removed from packaging
Circular economy 
Keeping Products and Materials in Use
The Group has developed a supply chain 
to extend material and product life at 
every opportunity.
Whilst this is not ‘circularity’ by definition, 
extending product life represents an 
investment in the same principles that 
support the Circular Economy by:
	
–
Reducing the manufacture of 
new products (and associated 
material usage)
	
–
Eliminating emissions that would 
have been created by the manufacture 
of equivalent new products
	
–
Encouraging re-use and responsible 
end-of-product life decisions
Whilst the Group continues to invest in both 
product design and materials to improve 
product quality and reduce environmental 
impact, the challenges relating to 
returned or damaged stock remain.
To reduce the impact of stock returns, 
the Group identified marketplace supply 
chain partners, each aligned to our 
zero-waste principles. 
By managing returned and defective 
stock through an established supply 
chain, the Group minimises the impact of 
returns, whilst ensuring protection of the 
products and reputations of the brands 
that we sell.
Profiles of three suppliers supporting our 
United Nations Sustainable Development 
Goal of ‘Keep products and materials in 
use’ are illustrated in the diagram.
 
Guidance/Policy Documents 
The JD Group has supplier resource 
guidance documents accessible on 
its corporate website. Translation is 
underway for upload to a supplier 
portal into all relevant languages.
Policies include:
	
–
Suppliers Using Third-Party 
Labour Providers
	
–
Child Labour Policy
	
–
Forced Labour Policy
	
–
National Minimum Wage Guidance
	
–
Responsible Exit Policy
	
–
Migrant Worker Policy
	
–
Purchasing Practices
	
–
Equality and Diversity Policy
	
–
Animal Welfare Policy
	
–
Chemical Management Policy
	
–
Product Governance Policy
	
–
Green Logistics Policy
	
–
Group Environmental Policy
These policies can be found here: 
https://www.jdplc.com/esg
Marketplace Supply Chain Partners
Africa Shoe
Health Park Trading
Carbon
Bear Distribution
Named and 
Branded Gear
66,630
28,876
5,583
26,213
22,842
21,674
Clearance Stock Supplies Limited
3,015
Bluestone Fashions
2,569
Roberts Recycling
XXX
Bright Secure Recycling
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ESG 
SOCIAL
These sites, within scope, are undergoing 
assessment of their environmental 
impact and are graded according to 
their progress on minimising the impact 
of their operations on the environment 
and local communities.
Protection of workers within our supply 
chain is non negotiable. The Group 
continues to adopt a zero-tolerance 
approach to critical issues identified by 
Group personnel or third-party auditors 
on Tier 1 sites. From physical working 
environment concerns to behavioural 
issues impacting or harming workers, the 
Group commits to enacting corrective 
action plans to improve conditions 
wherever and whenever appropriate.
Compliance is undertaken using our 
“Identify” “Act” and “Resolve” method. 
All non compliances are grouped into a 
root cause category and then identified 
according to severity.
The below chart indicates three root 
cause categories and shows the open 
and closed progress as an example.
ACT & RESOLVE
MINOR ISSUES %
MAJOR ISSUES %
CRITICAL ISSUES %
ISSUE TYPE CLOSURES
Living Wages paid
Freedom  
of association
No excessive hours
0.88
OPEN 
50
CLOSED 
50
85.96
OPEN 
91.84
CLOSED 
8.16
13.16
OPEN 
46.67
CLOSED 
53.33
0
OPEN 
NA
CLOSED 
NA
21.05
OPEN 
75
CLOSED 
25
78.95
OPEN 
35.24
CLOSED 
64.76
6.53
OPEN 
68.75
CLOSED 
31.25
90.20
OPEN 
33.94
CLOSED 
66.06
3.27
OPEN 
50
CLOSED 
50
The Group commits to conducting 
itself with professionalism, honesty 
and integrity whilst working with our 
suppliers and third-parties to ensure our 
high ethical standards are maintained.
Audit Compliance
Factories used by the Group are 
audited by accredited third-party 
specialist assessors. 
The percentage of factories within the 
audit cycle pending audits is 9.95%. 
Audit cycles and statuses change due to 
low levels of expenditure or the operating 
period represented within the first year 
of the partnership (*these factories had 
been successfully pre-qualified) and 
out-of-date audits being rebooked. 
In accordance with our Environmental 
Management Programme, we require 
transparency of the supply chain, the 
factory, the mill and the dye house. We 
are currently working towards identifying 
the spinning mills. Once the JD and 
Outdoor Group are completed, this will be 
undertaken in all areas of the Group who 
manufacture their own branded products. 
Modern Slavery
The Group recognises that human 
rights are fundamental principles 
allowing individuals to lead dignified 
and independent lives, free from abuse 
and violations. 
The Group does not tolerate, nor 
condone, abuse of human rights within 
any part of our business or supply chain, 
and is committed to complying with the 
applicable laws and regulations in all of 
the territories in which we operate. 
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JD Sports Fashion Plc Annual Report & Accounts 2024

China 
206.9m
Bangladesh 
39.7m
Vietnam 
28.6m
Pakistan 
19.5m
Turkey 
13.6m
India 
10m
Other 
4.9m
Egypt 
3.5m
Cambodia 
3.0m
Indonesia 
1.6m
Sri Lanka 
1.3m
Private Label Product Sourcing 2023 (£m)
ETHICAL SOURCING
Transparency of the supply chain 
is critical for the protection of our 
workers and enables us to build 
closer partnerships with our sourcing 
suppliers and embed our values. 
Establishing a core stable supply chain 
builds better economies of scale within 
our private label business and it is 
important to achieve full transparency 
and identify key hotspots.
It is important for the Group to focus its 
activities on developing and improving 
worker conditions and to support the 
commitment of compliance to our Ethical 
Code of Practice by all our suppliers.
Through these closer partnerships, we 
will work to implement our policies and 
initiatives with our suppliers to improve 
their standards and work towards 
improving conditions for all workers 
directly and indirectly.
The JD Ethical Code of Practice (‘Code’) 
establishes our procedure for protecting 
workers and providing assurance that 
private label products are manufactured 
within safe and fair conditions and in 
accordance with the International 
Labour Organisation (‘ILO’) standards.
Group Sourcing of Product
In our last reporting period, we achieved 
an audit percentage of 86.65% against 
our target of +85.0%.
Our main sourcing regions continue 
to be Asia, India, Turkey and Pakistan. 
The chart above illustrates the sourcing 
value (Sterling) by country for all entities 
that source private label products.
The Group works to ensure that all 
entities comply with our key supply 
chain and environmental policies.
We continue to engage and embed 
policies into acquisition businesses, 
working towards reaching our private 
label best practice standard across our 
collective supply chains. 
Supporting Workers in the Supply Chain
The Group recognises that garment 
workers are predominantly a low 
wage sector. 
Working towards paying a living wage 
provides economic benefits at both a 
personal and a local level, with worker 
morale and health also improving, whilst 
contributing to a more productive and 
sustainable supply chain.
The Group defines the living wage as 
per the Global Living Wage Coalition 
– ensuring that workers can afford 
decent housing, meet the basic needs 
of themselves and their families, and 
accumulate some savings, all without 
working overtime.
Recognising that implementing living 
wages across manufacturing countries 
is a long-term objective. The Group 
commenced its evaluation of supplier 
factory workers’ earnings across the 
private label Tier 1 supply chain in 2021. 
The Group sought to identify methods 
to further incentivise and reward workers 
within our consolidated supply base, 
further supporting the principle that every 
worker has the right to fair compensation.
ESG continued
Our initial findings demonstrated that:
	
–
54% of our factories paid workers 
more than 5% above the local national 
minimum wage (‘NMW’).
	
–
Almost half of factories paid workers 
more than 10% above the local NMW.
	
–
32% of our factories paid more than 
20% over the local NMW.
	
–
Almost 25% of our factories paid over 
the local Living Wage (predominantly 
based in China)
However, as national minimum wages 
increase, the gap between basic wages 
and living wages grows wider. The 
challenge is for factories to meet 
these increases.
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Introduction
Our people are the cornerstone of our 
success, enabling everything we do. 
Across our stores, offices and Distribution 
Centres worldwide, we have extraordinarily 
talented colleagues who collaborate daily 
to provide the best experience for our 
customers. The introduction of the ‘People, 
Partners and Community’ strategic pillar, 
reinforces our recognition of our people as 
the lifeblood of our business and their 
crucial role in our ongoing success. 
Wellbeing
We have continued to invest in our 
Wellbeing strategy over the past 
year to provide a workplace where 
colleagues can be the absolute 
best version of themselves. 
Our Wellbeing strategy for 2023/24 has 
been focused on consistent messaging 
and action across the Group. While our 
commitment to our colleagues has 
always been evident, this year saw 
unprecedented alignment across the 
globe, as we identified four pillars of 
colleague Wellbeing (Financial, Physical, 
Social and Mental). These have aided our 
teams in ensuring they have the 
appropriate resources and training 
materials for colleagues worldwide. 
This year, we expanded our Employee 
Assistance Programme (‘EAP’) ensuring 
that our colleagues all over the world 
have 24/7 access to a wide range of 
wellbeing resources and services. The 
EAP also includes a tool enabling 
colleagues to establish their Wellbeing 
score in line with JD Group’s four pillars, 
helping them to identify areas in which 
they can improve their Wellbeing.
Our established Wellbeing Network, 
which includes trained Welfare 
Champions across UK, EMEA and Asia, 
has continued to grow, with expansion 
into North America, providing a global 
network. Our Welfare Champions are 
trained in key areas such as Modern 
Slavery, Building Resilience, Mental 
Health and Suicide Prevention Support.
Diversity, Equity and Inclusion
At JD, we’re proud of our diverse global 
team and our Diversity, Equity and 
Inclusion (‘DEI’) strategy is designed to 
foster understanding among our 
colleagues, the world we inhabit and the 
customers we serve. 2023 saw us partner 
with Inclusive Employers, equipping us 
with additional resources and exclusive 
webinars, which are shared throughout 
the Company to further educate our 
global team.
We provide toolkits to our teams 
during DEI events and religious festivals, 
aiding our managers and colleagues 
in navigating an increasingly diverse 
society. These toolkits equip them with 
the necessary information to involve and 
understand each other, reinforcing the 
sense of belonging within the JD Family. 
This is evident in our annual Global 
Engagement Survey, with over 80% of 
colleagues agreeing with the statement 
“I can be myself at work”. 
We take pride in our people’s 
achievements and provide platforms 
for individuals to share their stories 
of success, promoting dialogue, 
understanding and opportunities.
In the US, our Community Voices series, 
now in its third year, continues to amplify 
and fund minoritised communities. 
Notable guests such as the NBA’s 
Robert Covington and Katy Perry have 
participated in this Instagram-based 
series, discussing issues and initiatives 
that resonate with underrepresented 
communities across the USA.
In the UK, we proudly partnered with the 
10,000 Black Interns Foundation in 2023 
and have now extended this partnership 
to support 10,000 Able Interns 
Foundation in 2024. 
As founding members of Diversity 
in Retail (‘DiR’), we take our public 
commitment to DEI and representation 
in the sector seriously. We are excited 
to participate in several DiR initiatives, 
with colleagues engaging with courses 
such as the Ethnic Future Leaders, 
Ethnic Senior Leaders, and Women’s 
Leaders programmes.
2024 will see us continue our reverse 
mentoring commitment, encouraging 
business leaders to gain insights into 
different lived experiences and ensuring 
that at all levels we challenge ourselves 
and continue to grow. Our CEO along 
with experienced Directors have already 
established mentoring relationships 
with internal and external junior to 
mid-level colleagues and external 
partners as part of this initiative.
Throughout the year, we run regular 
internal campaigns in line with our 
culture calendar, with the aim to educate 
colleagues and share experiences. This 
global approach has seen us recognise 
events such as National Inclusion Week, 
International Women’s Day, Black History 
Month and National Logistics Day. 
Wherever possible, the JD Foundation 
will align with these activities and provide 
support with donations to great causes 
such as Pride Sports, Cardiac Risk in the 
Young and The Prince’s Trust.
ESG 
PEOPLE
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JD Sports Fashion Plc Annual Report & Accounts 2024

ESG – people continued
Engagement and Communications
We are actively engaging with our 
colleagues, responding to the heightened 
levels of communication within the 
organisation. Our Global Engagement 
Survey witnessed over 60,000 responses, 
an increase of 9% from 2022. Along with 
our regular Colleague Engagement 
Forums, this has allowed our teams to 
shape the Group’s approach towards our 
policies, procedures and business culture.
Throughout the year, our Global CEO has 
been directly communicating with our 
global teams, hosting live Town Hall 
events online. These events, attended 
by thousands of colleagues, provide 
important updates from our Global CEO 
on the business’s direction and offer a 
platform for Q&A sessions which address 
the pressing topics within all our teams.
This year, we further committed to 
enhancing communication between the 
Board and colleagues, where our Senior 
Independent Non-Executive Director 
chairs the Workforce Engagement 
Committee. This provides an additional 
outlet for colleagues to be heard and for 
their ideas and suggestions to shape the 
future of the business, which encourages 
transparency and collaboration.
In our 2023 Global Engagement Survey 
we asked colleagues to describe working 
for the business in three words. The most 
used words were:
FUN, FAST PACED  
AND CHALLENGING
These words sum up our culture perfectly 
and the energy our colleagues share with 
our consumer. 
We continue to issue regular 
communications via our monthly 
internal magazine, and in 2023, the 
JD Group colleague podcast celebrated 
its first anniversary. 
Our LinkedIn channel continues to grow, 
showcasing our exceptional teams and 
their contributions, both professionally 
and within the broader community. Our 
LinkedIn account saw over 40% increase 
in followers in 2023 and our “Life” page 
was highlighted by the platform as an 
exemplary model for other businesses.
We continuously offer development 
to our colleagues within their roles 
and enhance their experience in 
the workplace. 
This year saw the launch of our Global 
Whistleblowing platform, providing 
colleagues with a confidential service 
where they can report any concerns.
Talent and Development
We take immense pride in our colleagues 
and are committed to providing them 
with the necessary resources and 
materials to facilitate their personal and 
professional growth. Our development 
roadmaps consolidate our extensive 
range of development modules and 
programmes into a user-friendly map 
that outlines learning requirements from 
entry-level positions to Executive roles.
In 2023, our JD Exclusive programme, 
designed for colleagues at Senior 
Management level, successfully 
completed its first cycle. This nine-month 
programme focuses on strengthening 
leadership resilience and aligns with our 
succession strategy. 
We have also created a more flexible, 
engaging and tailored Learning & 
Development experience for colleagues, 
thus improving productivity, efficiency 
and opportunities amongst our teams. 
Our 2022 Global Engagement Survey 
revealed a strong desire among our 
colleagues to enhance their knowledge 
and skills. In response to this, we hosted 
a global event in September 2023, titled 
‘30 Days of Learning and Beyond’. This 
event, conducted both online and on-site, 
covered topics from our entire Learning 
& Development catalogue and saw 
participation from global colleagues 
across 320+ sessions, and equipped 
colleagues to continue their personal 
development journey. 
Attracting and retaining top-tier talent 
remains our focus. 
Community Engagement
As our presence and reputation 
expand, so does our commitment 
to the communities we serve. The JD 
Foundation and JD Finishline Foundation 
have been instrumental in arranging 
charitable donations, while our People 
teams have been increasingly active in 
organising community events to effect 
change and make a difference.
This commitment has manifested in 
numerous global volunteering events. 
Our teams have been proactive in visiting 
local schools to provide careers advice, 
participating in environmental initiatives 
and organising product giveaways. 
They are driven by a desire to contribute 
positively to their communities. The JD 
Foundation strategy for 2024 will see us 
build on the connection our colleagues 
have with their local communities, as 
we actively encourage colleagues to 
nominate local causes close to their 
hearts and stores, for one-off grants 
ranging from £1,000 to £5,000. 
In October 2023, the Group formed an 
official partnership with The Prince’s 
Trust. We are already supporting exciting 
programmes and initiatives such as Get 
Into Retail, Get Hired with JD, and Get 
Started in Boxing with Nicola Adams. 
As part of our ongoing commitment, 
JD Foundation will sponsor The Prince’s 
Trust Community Impact Award for the 
next three years, recognising young 
individuals who have made significant 
contributions to their communities.
Internationally, our Community Brands 
in the US, including Shoe Palace and 
DTLR, regularly organise events in the 
most needed areas. These ‘business 
as usual’ activities contribute to 
their communities. Community Give 
Backs across the US, often featuring 
appearances from NFL and NBA stars, 
inspire young people and illuminate 
the path to success after education.
This year, our participation in the 
#HatsOnForMind initiative raised an 
impressive £186,000 for the mental 
health charity MIND by selling hats in 
our Outdoor stores. We are participating 
in the campaign again next year, with 
the hope of raising even more funds.
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The JD Foundation (the ‘Foundation’) 
is a registered charity in the UK founded 
by the JD Group in October 2015.
JD Foundation receives 100% of net 
proceeds from the sale of the iconic JD 
duffle bag across England, Wales and 
Scotland, and this is further boosted by 
optional customer donations at the point 
of sale within UK Group-wide stores as 
well as activities that are undertaken 
by colleagues within the Group.
During 2023, The JD Foundation 
underwent a complete re-brand, 
with focus around its vision, mission, 
values and impact. 
As the official charity of JD Sports, 
we believe, more than ever, that The JD 
Foundation has an important part to play 
in developing consumer connection and 
offering opportunities to young people 
whilst supporting the communities within 
which they live, work and grow. 
What does the future look like? 
During the 2024 financial year, 
we continued to support 
our 24 charity partners, in line 
with our agreements with them. 
We also used this time to review our 
processes, and to understand exactly 
how our money can have the most 
impact, helping young people to 
achieve their unlimited potential. 
Whilst our official launch isn’t until 2024, 
we have redeveloped our approach, 
upskilled our workforce and developed 
a framework that will allow us to have 
more purpose than ever. 
Our workforce continued to provide 
1-to-1 mentoring alongside a number 
of charity partners, we continued to 
engage large numbers of young people 
through our JD UP initiative and we 
remained committed to key events 
including the Christmas Toy Appeal. 
2023/24 Overview
Our new partnership with The Prince’s 
Trust has gone from strength to strength, 
allowing us to test a new approach to 
supporting those most in need around 
employability, skills and their pathways 
into work. We ran our Get Into, Get Hired 
and Get Started programmes which 
provided around 100 young people with 
direct access to colleagues within our 
business and a chance to develop new 
skills. A number being employed as a 
direct result of this partnership. 
Alongside this, the development of 
our JD UP programme saw us take our 
‘Follow The Dunk’ employability session 
to HideOut Youth Zone, which was an 
interactive, high-energy deep dive into 
the hidden careers behind the scenes at 
JD Sports, working with colleagues from 
design to social and from marketing to 
distribution, who told their stories to 
young people. 
We launched our first People On 
Demand Podcast in partnership with one 
of our beneficiaries, who took the lead 
role in interviewing our JD Foundation 
Charity Manager and the original Podcast 
Host about the future, and then hosted 
a screening premiere for young people 
to get a first glance alongside music, 
popcorn and a huge product giveaway. 
Our new three-year strategy has 
now been signed off by the Board of 
Trustees and is steadily coming to life. 
Our external key focus is to connect 
our consumers to our brand in authentic 
ways, supporting them as they grow and 
offering opportunities for them to 
move forwards. 
Over
£7.5M
Raised since October 2015
Over
£5.0M
Donated since October 2015
24 
Charity partners
£1.7M
Raised by sales of the JD duffle bag 
 (Feb 2023 – Jan 2024)
£799,000 
In-store donations raised towards  
the Together We Can project  
(Oct 2021 – Jan 2024)
Our Mission
THE JD FOUNDATION  
WAS FOUNDED IN 
2015 AND HAS BEEN 
DEDICATED TO 
CREATING REAL CHANGE  
AND SUPPORTING  
YOUNG PEOPLE 
Strategic Report
Governance Report
Financial Statements
Group Information
83
JD Sports Fashion Plc Annual Report & Accounts 2024

Our New Focus
The new JD Foundation 
strategy is focused on 
Community & Opportunity. 
Charitable Donation of Plastic Bag Levy Income 
The Group voluntarily donates 
100% of the income net of VAT 
arising from the sale of our iconic 
JD duffle bags to the JD Foundation, 
which is a significant income source 
for the charity, allowing it to develop 
initiatives and support causes that will 
allow young people to achieve their 
unlimited potential. 
Where local governments allow, 
this is also the process in place across 
EU territories, and will eventually be 
rolled out across all of our territories, 
globally, to allow us to give back to 
our communities. 
The Group does not offset any 
production or ‘administrative’ costs. 
Every penny donated from JD 
Group to the JD Foundation is spent 
on building an organisation that 
will provide opportunities to our 
communities for years to come. 
ESG continued
STRATEGY  
SPOTLIGHT
Grant Giving
THE JD FOUNDATION HAS 
DONATED £1,000,000+ 
TO LOCAL CHARITIES, 
DURING FY 23/24.
We want to support our communities by 
providing grants to charities and voluntary 
organisations who align with our vision. 
To drive colleague engagement, we want 
all of these charities to be nominated by 
our colleagues so we’re able to better 
understand and support local issues based 
on nominations from the people who live 
and work in the communities we serve.
Charity Partners
OVER THE NEXT 
THREE YEARS, THE  
JD FOUNDATION WILL 
DEVELOP HIGH IMPACT 
PARTNERSHIPS ACROSS 
THE UK WITH CHARITIES 
THAT ALIGN WITH  
OUR VISION. 
The JD Foundation will support a number 
of charity partners across the UK, with a 
focus on our key retail areas. We want 
to partner with charities who can build 
high-impact programmes that allow 
young people to achieve their unlimited 
potential. All of these funds will come 
from the sale of JD duffle bags across 
our UK stores.
The JD Foundation and the JD 
Group are reinventing our approach 
to careers, and we’re taking schools 
along with us. 
We believe that, as a brand that lives 
and breathes young people, we have 
a duty to provide opportunities and 
real routes into work, careers and 
skill development. 
JD UP will see us working with 
schools, colleges and other 
educational establishments to inspire 
young people, raise awareness of 
early careers and connect young 
people to our colleagues. 
The JD Foundation is also focusing 
on a number of key strategic 
partnerships, including our new 
partnership with The Princes’ Trust 
which is taking a new approach to 
ensuring we’re providing opportunities 
for all, including those who are most 
hard-to-reach.
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ESG – Governance
SECTION 172 STATEMENT
This statement sets out how the 
Directors have approached and met 
their responsibilities under Section 172 
(‘s172’) of the Companies Act 2006 
and in particular how the Directors 
have satisfied themselves that they 
have acted in a way which is most likely 
to promote the success of the Group for 
the benefit of its members as a whole 
and, in doing so, have regard for 
stakeholders’ interests.
This statement should be read in 
conjunction with the Stakeholder 
Engagement section on pages 86 to 91.
Further information on how s172 has been applied by the Directors can be 
found throughout the Annual Report: 
s172 duties
Read more
Pages
Consequences of 
decisions in the long term
Our Business Model and Strategy
20-31
Principal Risks
44-55
Viability Statement
54
Going Concern
55
Activities of the Board
105-108
Interests of employees
Our People
81
Diversity, Equity and Inclusion
81
Engagement and Communication
82
Culture
105
Fostering business 
relationships with 
suppliers, customers 
and others
Chair’s Statement
10-11
Chief Financial Officer’s Statement
35-55
Stakeholder Engagement
86-91
Impact of operations 
on the community and 
the environment
TCFD
60-69
Sustainability
92-93
Maintaining high 
standards of 
business conduct
Culture
6-7
Whistleblowing Policy
108
Anti-Bribery and Corruption Policy
108
Modern Slavery Statement
79
Acting fairly 
between members
Shareholder and Voting Rights
Stakeholder Engagement – Shareholders
89-101
Board Awareness
Each Director is aware of their Director’s duties 
 in respect of the Section 172 Statement.
Board Engagement
Our Board directly and indirectly engages with our stakeholders.  
See pages 86 to 91 for further details.
Board Strategic Discussion
The Board considers the impact of its decisions  
on our stakeholders.
Board Decisions
Outcomes of Board decisions are assessed and further engagement  
with stakeholders is undertaken where appropriate.
Strategic Report
Governance Report
Financial Statements
Group Information
85
JD Sports Fashion Plc Annual Report & Accounts 2024

Stakeholder Engagement
How We Have Engaged
1.	JD launched its omnichannel loyalty 
scheme, JD STATUS, in EMEA. The 
scheme, which enables customers to 
‘Earn’ and ‘Burn’ ‘JD Cash’ was initially 
piloted in 10 stores around Manchester 
in August 2023. Following a successful 
test period, the scheme was rolled out 
fully in October 2023 to all stores across 
England, Scotland and Wales. Northern 
Ireland followed in December 2023, 
along with further online capabilities for 
app customers. In addition to launching 
the JD STATUS scheme in the US, JD 
now has 9 million active members, and 
over 40% of their revenue comes from 
member sales.
 	 In H2 FY25, we plan to roll-out to 
four to five new EMEA territories 
and continue to add new functions and 
features for customers. We also plan to 
collaborate with other brands using the 
scheme to drive engagement further.
2.	The ‘Global Voice of the Customer’ 
project was initiated in 2023 with the 
following mission statement: “To deliver 
a global customer insight tool that 
tracks the voice of all JD customers 
around the world”. Through this tool, 
customer feedback is captured through 
a number of touchpoints for retail and 
digital customers and is analysed to 
improve the customer experience, share 
best practice and utilise our pool of 
global expertise.
3.	The Customer Service team is 
working on a unification of resources 
and systems to deliver an excellent 
customer experience for all JD 
customers across the globe. In pursuit 
of this, the Customer Service team 
is utilising AI Support, self-serve 
development and first contact 
resolution tools, which collectively 
have resulted in an improved and more 
efficient service for our customers.
	 In addition to the current touchpoints, in 
the future, we aim to utilise AI to analyse 
social media feedback and customer 
review websites.
4.	In September 2022, we engaged with 
Nike to become its first European retail 
partner for its Connected loyalty 
programme, enabling our customers 
to access an integrated rewards 
programme by linking their JD and 
Nike membership accounts via the 
JD app. Through the partnership, 
customers are rewarded by gaining 
access to competitions, events and 
member-exclusive products. Initially, 
connections were only available via the 
JD app. In March 2023, they were also 
rolled out to UK web/mobile platforms. 
In August 2023, we extended the 
partnership to four further territories; 
France, Germany, the Netherlands and 
Spain via the JD app, with web/mobile 
activation in these countries following 
in February 2024. Discussions are 
underway for plans to launch in 
North America in 2024.
 
CUSTOMERS
Key Considerations
There continues to be high 
expectations and elevated 
demands from consumers 
for seamless experiences, 
stretching across a wide range 
of digital, store and social 
touchpoints. Such demand 
has extended, with consumers 
not just expecting a seamless 
experience from retailers but 
from their partners too.
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Impact of Engagement
1.	We have seen a phenomenal response 
from our customers and store staff to 
JD STATUS. Less than four months 
since the UK roll-out, we ended FY24 
with over 700,000 member accounts 
being created. Across all 380+ stores, 
£1 million of purchases at an average 
11.7% mix were from JD STATUS 
members, and they accounted for 
16.4% of sales value. The average 
transaction value of a loyalty member 
instore is over 40% higher than a 
non-loyalty customer. 
2.	Since going live with the ‘Global Voice 
of the Customer’nn project in October 
2023, we have received 250,000 
pieces of feedback direct from our 
customers. This feedback provides 
insight into our customers’ experience 
and enthusiasm for the JD offering and 
allows us to focus on improvements. 
The benefits of analysing this data are 
reflected in a reduction in customers 
reaching out to the Customer Service 
Team. In FY24, we have seen a 
reduction in customers reaching out of 
22%, or 1.2 million. External Customer 
	 Experience Metrics have also reflected 
these improvements, with a Trust Pilot 
score increase of 9% for JD UK.
3.	At the end of FY24, there were 171,630 
Nike/JD Connected customers. These 
customers have generated over 
£16.9 million in Nike product sales. 
Of this total, £500,000 was from 
member-only products, either via early 
or exclusive access. Our global efforts 
to enhance the relevance of Nike’s 
Connected product offer continue, 
with the aim of increasing its appeal 
to JD consumers. We are working 
towards ensuring that the products 
allocated to Connected are more 
attractive to the wider consumer 
base. Our ongoing talks with Nike are 
focused on securing a greater range 
of popular products that will appeal 
to JD consumers across the globe.
How the Board Took  
Account of the Engagement
The Head of Customer Care reports 
to the Chief Financial Officer, Dominic 
Platt. A weekly report is provided 
to the Executive Directors and 
relevant stakeholders, which includes 
information and statistics on customer 
feedback via the above-mentioned 
measurement sources. In addition, 
the report monitors any increase in 
contacts with the JD Customer 
Services team, which may illustrate 
increased customer issues. This report 
is presented to the Executive Directors 
by the Head of Customer Care in a 
weekly trade meeting, and relevant 
actions are agreed on and reviewed 
and analysed at subsequent trade 
meetings to assess their effectiveness. 
The Board receives regular feedback 
from the customer engagement 
activities, providing insights into 
our customers’ experience and 
enthusiasm. This relevant information 
enables the Board and the Senior 
Leadership team to direct the teams 
to focus on improving the overall 
customer experience.
Periodically, the Board considers 
matters relating to suppliers, 
shareholders, customers and 
employees. The Board continues to 
assess its engagement mechanisms 
to ensure they remain effective.
Strategic Report
Governance Report
Financial Statements
Group Information
87
JD Sports Fashion Plc Annual Report & Accounts 2024

Stakeholder Engagement continued
How We Have Engaged
This year, our Global Engagement Survey 
received 60,386 responses, achieving a 
79% response rate, with responses from 
colleagues across 38 countries. To ensure 
transparency, the results of this survey 
were later shared with all colleagues by 
Régis Schultz, Group CEO, and Emma 
Chevreau, People Experience and 
Talent Acquisition Director, in a live 
Town Hall event.
Our ‘Your Voice’ Colleague Engagement 
Network has continued to develop during 
the year. There are regular meetings and 
feedback sessions throughout the period. 
Our Chief Executive Officer and Group 
People Director co-chair sessions 
throughout the year which provide an 
opportunity for ideas to turn into actions 
very quickly. In addition to encouraging 
two-way dialogue, our Senior Leadership 
team spends time in stores connecting 
with and learning from colleagues. All 
colleagues from the boardroom to the 
shopfloor are involved in our internal 
colleague communications and 
participate regularly in webinars, Town 
Halls, Q&A sessions and communication 
pieces to ensure that our colleagues feel 
a connection with the teams that guide 
the business.
Impact of Engagement
Our colleagues know we value their 
opinion. Our improved wellbeing 
offering across the world is a direct 
result of the feedback we have received 
from our Global Engagement Survey 
and Colleague Engagement Forums.
Our network of engagement channels 
ensures our colleagues have a voice 
during key moments such as Pride 
Month, International Women’s Day and 
Inclusion Week. We consult colleagues 
when putting on DEI activities across 
the business, using our colleagues’ 
personal stories.
These channels have also resulted 
in the introduction of incentives and 
competitions in our stores, as well as 
special treats arranged for events such 
as Halloween and Peak Trade.
Our Head Office Campus project is 
also underway, informed by feedback 
generated from colleagues across 
all channels. 
Our internal Podcast series offers 
colleagues the opportunity to get to 
know our Senior Leaders. This, along 
with our LinkedIn channel, Town Halls 
and digital colleague magazine, keeps 
teams informed and included in the 
direction of the business.
 
COLLEAGUES
Key Considerations
Our talented colleagues 
across the globe are the driving 
force behind our continuing 
success and growth at JD. 
They are instrumental in 
selecting and creating the 
right product as well as 
designing and delivering the 
best omnichannel experience 
for our customers. That’s why 
we value the opportunity to 
listen to colleagues and involve 
them in shaping our policies to 
ensure we attract and retain 
our diverse workforce.
How the Board Took  
Account of the Engagement
In addition to the active participation 
of Board members in engagement 
initiatives such as our Town Halls, 
Colleague Engagement Forums and 
events on our engagement calendar, 
the results of our surveys have been 
integrated into the planning and 
strategy of all departments at a 
senior level. 
Our four strategic pillars were also 
established this year to simplify our 
objectives, helping colleagues to 
understand our core mission. 
Our Senior Independent Director 
responsible for Workforce 
Engagement, Kath Smith, plays 
an active role in championing our 
workforce, meeting with colleagues 
face-to face and online to ensure 
global representation, whilst actively 
getting involved in events. Kath is 
responsible for updating the Board 
on engagement activities that take 
place throughout the year and is our 
colleagues’ voice in the boardroom. 
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JD Sports Fashion Plc Annual Report & Accounts 2024

How We Have Engaged
We have engaged with stakeholders 
as follows:
	
–
Regular calls and meetings between 
shareholders attended by the Chief 
Financial Officer, Chief Executive 
Officer and Chair.
	
–
Attended roadshows and conferences 
with institutional investors.
	
–
Presentation of the annual and interim 
results, which major shareholders are 
invited to attend.
	–
Provided transparency to shareholders 
with regards to the Group’s CGPT. 
	
–
A Capital Markets Day was held 
in February 2023, introduced by 
Andrew Higginson, Chair, and led by 
Régis Schultz, Chief Executive Officer, 
presenting an update on the strategic 
approach for the Group for the next 
five years. 
	
–
Meetings were held with shareholders 
on environmental, sourcing 
sustainability and social matters.
Impact of Engagement
As a result of the engagement during 
the period and listening to the feedback 
and concerns of shareholders, the Board 
implemented the following actions:
	
–
Appointment of an Investor 
Relations Director.
	
–
Further investment into the CGPT 
including investment in the Company 
Secretarial team.
 
SHAREHOLDERS
Key Considerations
The key considerations in the 
financial period were:
	
– Ensuring shareholders have 
greater transparency on 
governance transformation 
issues.
	– Addressing shareholder 
concerns around the combined 
Chief Executive Officer and 
Independent Non-Executive 
Chair role.
	– Responding to shareholder 
feedback and implementing a 
revised remuneration structure 
with share-based incentives 
to ensure better alignment 
between Executive pay 
and long-term shareholder 
value creation.
How the Board Took  
Account of the Engagement
	
–
Positive feedback was received 
from shareholders who attended 
the Capital Markets Day which 
was held in February 2023 and 
the presentation is available on 
our website at www.jdplc.com.
	
–
The Board receives updates from 
Investor Relations at every Board 
meeting on shareholder changes, 
interaction with shareholders 
with topics covered and questions 
asked in these meetings.
Strategic Report
Governance Report
Financial Statements
Group Information
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JD Sports Fashion Plc Annual Report & Accounts 2024

Stakeholder Engagement continued
 
SUPPLIERS
Key Considerations
JD’s status as a premier 
global strategic partner with 
key international brands is 
an important factor in the 
success of the Group. A 
robust framework is in place 
for the protection of those 
people working within our 
private label supply chains. 
Our Ethical Code of Practice 
follows the principles of 
the International Labour 
Organization (‘ILO’) and 
assessments and audits 
are carried out prior to 
onboarding suppliers to our 
brands across the Group. 
Full transparency on factory 
location and audit status, 
enables our Compliance team 
to engage in progressive 
improvement on a continual 
basis . Close collaboration and 
continual assessment ensures 
that fundamental health and 
safety measures are in place 
and that the monitoring and 
safeguarding of the basic 
human rights of those 
workers are paramount to 
the operations of the supply 
chain in order to comply 
with the programme. 
How We Have Engaged
	–
We carry out regular audits of our 
factories and engage in extensive 
due diligence to ensure we understand 
where the components of the products 
that are manufactured are made and 
what the working conditions are like 
in those environments.
	
–
We regularly engage with our largest 
suppliers of branded products on 
ESG-related risks, including our 
approach to climate change initiatives.
	
–
Members of the Senior Leadership 
team meet with the senior stakeholders 
at key suppliers (such as Nike, adidas, 
The North Face, Under Armour, VF 
Corp, New Balance) on a regular basis 
throughout the period to discuss 
relationships and to obtain supplier 
feedback. The wider JD business, 
including some members of the 
Senior Leadership team, is also in 
regular and frequent discussions 
with suppliers on day-to-day matters 
(such as product purchases, marketing 
campaigns and ongoing projects), 
during which ongoing and real-time 
feedback from suppliers is obtained.
	
–
We were pleased to have become 
Nike’s first European retail partner 
for its Connected loyalty programme, 
enabling our consumers to access an 
integrated rewards programme by 
linking their JD and Nike membership 
accounts via the JD app. 
	
–
Our sustainability teams are invited to 
sustainability conferences held by the 
brands to work on solutions together 
and to learn best practice.
Impact of Engagement
	
–
Our Ethical Code of Practice ensures 
that fundamental health and safety 
measures are in place, along with 
promoting and safeguarding the 
basic human rights of supply chain 
workers. For more information, see 
page 80.
	–
The engagement with suppliers 
ensures that the Group continues to 
be a key strategic brand partner of 
the international brands. By nurturing 
these key relationships, the Group aims 
to continue receiving the exclusive, 
differentiated footwear and apparel 
which our consumers desire.
	
–
The Nike Connected loyalty 
programme highlights JD’s and Nike’s 
ability to provide a compelling and 
differentiated proposition both in 
store and online through a deep 
understanding of their consumers.
How the Board Took Account of the Engagement
	
–
The CEO is heavily involved in 
all material supplier relationships 
and holds regular ‘top-to-top’ 
interaction with the leadership 
of those suppliers. Other supplier 
relationships are managed by 
a combination of the Divisional 
Managing Directors and the 
Brand Liaison Director, who via 
their monthly 1-to-1 meetings with 
the CEO, can feedback points of 
note. In addition to the direct sales/
buying relationship, the operational 
functions across the business, 
including Logistics, Merchandising, 
Marketing and Finance also have 
regular interaction with their 
counterparts in the supplier base. 
Those functional leads also have 
monthly 1-to-1 meetings with the 
CEO and will feedback relevant 
points as necessary. Ahead of 
each Board meeting, the CEO 
collates all the various updates from 
his interactions, internal and external, 
and disseminates relevant points to 
the Board through the CEO Report.
	
–
Outside of this regular process, the 
Board is updated by way of formal 
presentations when a decision is 
of significance in terms of revenue, 
compliance or strategic importance. 
These discussions are minuted 
through the usual Board minute 
process. Programmes such as Nike 
Connected partnership go through 
appropriate legal review prior 
to being presented to the wider 
Board, with approval sought 
from the General Counsel and 
the Executive Directors.
	
–
The Board encourages the JD team 
to attend leading conferences such 
as Zero100 to learn about digital 
innovation in supply chains to 
make our business more globally 
sustainable and less environmentally 
damaging ways of working.
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JD Sports Fashion Plc Annual Report & Accounts 2024

How the Board Took Account 
of the Engagement
	–
Board engagement is undertaken 	
via the JD ESG Committee, the 	
JD Foundation Trustees, and the 
JD Finish Line Foundation Trustees.
	–
A number of our Senior Leaders 
(including our CEO) are involved in 
reverse mentoring initiatives, giving 
them a direct connection with the 
challenges facing young people 
in our communities. 
	–
The JD Finish Line Foundation 	
reports strategic plans via our 	
North American General Counsel, 	
with scheduled annual reviews 	
undertaken with members of the 	
JD ESG Committee.
	–
On a monthly basis, ESG Committee 	
members submit strategic plans to 	
the Group Board via our scheduled 	
Board reports. Within the period, 	
the Board received updates on 	
topics ranging from charity and 	
social investment to enhanced 	
supply chain worker protection and 
the Group’s progress against our 
documented sustainability targets.
How We Have Engaged
Our commitment to communities is now 
embedded into our strategy, as part of 
our ‘Best for People, Partners and 
Communities’ and ‘Complementary 
Concepts’ pillars. 
Our complementary brands DTLR and 
Shoe Palace are intrinsically linked to 
their local communities, with product 
giveaways to local schools and support 
for regional charity events on the East 
and West Coast of the US.
In the UK, 2023/24 saw the Group lay the 
foundations for the acceleration of our 
promotion of social mobility, a subject 
the business has always been passionate 
about. Immersive careers events for up 
to 5,000 young people in 2024/25 will 
see us bring the ethos of the Group to 
schools on a whole new level. With 
representatives of a broad range of 
our teams demonstrating the different 
career pathways offered by JD, the 
young people in our communities will be 
offered the opportunity to connect with 
JD Group on an unprecedented scale. 
The JD Foundation will also see a 
strong focus on both community and 
opportunity by asking our colleagues to 
get directly involved with the selection 
of our charity partners and beneficiaries. 
Pennies donations to our Together 
We Can campaign have enabled the JD 
Foundation to donate over £750,000 to 
charities benefiting women and girls 
in the UK and internationally. We are 
focused on increasing the sense of 
connection between our customers, 
colleagues and communities.
Similarly, the JD Finish Line Foundation 
in the US established a new core mission 
this year focusing on community impact.
The Group submits voluntary 
environmental disclosures that 
provide communities, regulators 
and governments with transparent, 
verifiable information relating to our 
business impact.
Examples of voluntary disclosures 
(accessible by global regulators and 
governments) including: the CDP, Climate 
Change, Water Stewardship, Forests 
submissions, the RE100 and Zero Waste 
to Landfill initiatives. The Group provides 
wide-ranging data and climate strategy 
information to evidence our commitment 
to reduce our impact on the communities 
in which we sell to consumers, and those 
from which we source.
 
COMMUNITY
Key Considerations
As a successful global 
business, we take our 
commitment to the 
communities we serve 
very seriously. 
That’s why our strategy 
focuses on JD’s reputation 
as an inspirational and 
aspirational brand in terms 
of our social responsibility 
as well as our product.
The number of territories in 
which we operate helps us 
to make real change across 
the world, whilst recognising, 
appreciating and celebrating 
the differences across regions.
Impact of Engagement
	–
The impact of our charitable work in 
the community can be assessed in 
both the short and long term. Short-
term impacts include product 
giveaways, such as a co-ordinated 
Christmas giveaway across numerous 
territories in the Group, including our 
businesses in the UK, US and Greece. 
	–
We continue to feed the aspirations of 
our communities with events such as 
Get Started With Boxing in the UK, and 
the appearance of sporting stars at our 
initiatives in the UK and the US.
	–
Further to our scheduled community 
work, our team in Greece received a 
special award this year for its response 
to the humanitarian crisis caused by 
the floods in Thessaly. 
	–
Our Group Chair was appointed Chair 
of the British Retail Consortium (BRC) 
in September 2023, further 
strengthening our commitment to 
providing a voice to the retail sector
	–
The installation of solar technology 
at our Middlewich and Heerlen DCs 
re-emphasises our commitment to 
long-term, sustainable energy.
	–
The JD Finishline Foundation issued 
significant grants of $10,000+ to 53 
causes across the US throughout 2023.
Strategic Report
Governance Report
Financial Statements
Group Information
91
JD Sports Fashion Plc Annual Report & Accounts 2024

Non-Financial and Sustainability Information Statement
The statements below reflect our commitment to, and management of, employees, communities, the environment, human rights, 
anti-bribery and anti-corruption in the last 12 months, as required by sections 414CA and 414CB of the Companies Act 2006. 
Our business model can be found on pages 20 to 21.
Reporting Requirement
Relevant policies, documents,  
or reports that set out our approach
Sections within the Annual Report to read more about the outcomes 
and related non-financial KPIs of Our Commitment
Employees
	
–
Whistleblowing Policy
	
–
Code of Practice
	
–
Ethical Code of Practice
	
–
Equality and Diversity Policy
	
–
CEO Review, on page 12 to 17
	
–
Stakeholder Engagement, on pages 86 to 91 
	
–
Purpose, Culture and Values, on pages 6 to 7 
	
–
Section 172 Statement, on pages 85 to 93
	
–
Board Diversity Tenure and Experience, on page 106 
to 107
	
–
s414C(8)c Companies Act 2006 Diversity 
Disclosures, on page 107 
	
–
ESG – People, on pages 81 to 82
	
–
Our Strategy, on pages 22 to 23
	
–
Nominations Committee Report, on pages 109 to 110
	
–
Remuneration Committee Report, on pages 117 to 130
Environmental Matters 
	
–
Product Governance Policy
	
–
Environmental, Social and 
Governance Report 2021
	
–
Additional Information – TCFD
	
–
JD Group Environmental Policy
	
–
ESG Report 2024
	
–
ESG, on pages 56 to 84
	
–
Section 172 Statement, on pages 85 to 91 
	
–
TCFD, on pages 60 to 69
	
–
ESG Committee Report, on page 116
	
–
Climate-related (‘CR’) financial disclosures: 
(a) CR governance arrangements, on page 61; 
(b) how CR risks and opportunities are identified, 
assessed and managed, on pages 58 and 62 to 65; 
(c) how processes for identifying, assessing and 
managing CR risks are integrated within the Group’s 
overall RMF, on pages 62 to 65; 
(d) description of (i) principal CR risks and 
opportunities, on page 62 and (ii) time periods to 
which these are assessed, on page 63; 
(e) actual and potential impacts of the principal CR 
risks and opportunities on the business model and 
strategy, on page 64; 
(f) resilience of the business model and strategy, 
taking into consideration different CR scenarios, on 
page 64; 
(g) targets used to manage CR risks and realise CR 
opportunities and performance against targets, on 
page 68; 
(h) KPIs used to assess progress against targets and 
calculations on which these are based, on page 69.
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JD Sports Fashion Plc Annual Report & Accounts 2024

Reporting Requirement
Relevant policies, documents,  
or reports that set out our approach
Sections within the Annual Report to read more about the outcomes 
and related non-financial KPIs of Our Commitment
Communities And 
Social Matters
	
–
Gender Pay Gap Reports 
	
–
Code of Practice
	
–
ESG Report 2024
	
–
Section 172 Statement, on pages 85 to 91
	
–
Stakeholder Engagement, on pages 86 to 91
	
–
ESG, on pages 56 to 84
	
–
ESG Committee Report, on page 116 
Human Rights
	
–
Modern Slavery Statement
	
–
Code of Practice
	
–
Migrant Worker Policy
	
–
Code of Practice Auditing Standards
	
–
Stakeholder Engagement, on page 92
	
–
ESG, on pages 56 to 84
	
–
ESG Committee Report, on page 116 
Anti-Bribery And  
Anti-Corruption
	
–
Anti-Corruption and Bribery Policy
	
–
Audit & Risk Committee Report, on page 115
Principal Risks 
	
–
Code of practice
	
–
Group RMF
	
–
Principal Risks, on pages 44 to 55
	
–
TCFD Risk Management, on pages 66 to 67
Non-Financial KPIs
	
–
Section 172 Statement
	
–
Non-Financial KPIs, on page 34
	
–
TCFD Metrics and Targets, on pages 68 to 69
The Strategic Report has been approved by the Board 
of Directors and is signed on its behalf by:
Dominic Platt
Chief financial Officer
3 June 2024
Strategic Report
Governance Report
Financial Statements
Group Information
93
JD Sports Fashion Plc Annual Report & Accounts 2024

GOVERNANCE AT A GLANCE
Section 1: Board Leadership and Company Purpose
A. Effective and entrepreneurial Board to promote the long-term sustainable success of the Company, generating value for 
shareholders and contributing to wider society.
B. Purpose, values and strategy with alignment to culture.
C. Resources for the Company to meet its objectives and measure performance. 
Controls framework for management and assessment of risks.
D. Effective engagement with shareholders and stakeholders.
E. Consistency of workforce policies and practices to support long-term sustainable success.
	
–
Chair’s Statement
p10 to p11 
	
–
Strategic Report
p1 to p93
	–
Board engagement with key stakeholders
p86 to p91
	
–
Shareholder engagement
p89 and p105 
	
–
Audit & Risk Committee report
p111 to p115
	
–
Conflicts of interest
p105 
	
–
Chair’s Introduction to Governance
p95
Section 2: Division of Responsibilities
F. Leadership of Board by Chair.
G. Board composition and responsibilities.
H. Role of Non-Executive Directors.
I. Company Secretary, policies, processes, information, time and resources.
	
–
Board composition 
p104 to p108
	
–
Key roles and responsibilities 
p104 and p108
	
–
General qualifications required of all Directors 
p96 to p97
	
–
Information and training 
p106 and p114
Section 3: Composition, Succession and Evaluation
J. Board appointments and succession plans for Board and Senior Management and promotion of diversity.
K. Skills, experience and knowledge of Board and length of service of Board as a whole.
L. Annual evaluation of Board and Directors and demonstration of whether each Director continues to contribute effectively.
	
–
Board appointments and succession planning
p101 and p106 
	
–
Diversity, tenure and experience
p96 to p97 and p106 to p107
	
–
Board, Committee and Director performance evaluation
p95, p108 and p112
	
–
Nominations Committee Report
p109 to p110
Section 4: Audit, Risk and Internal Control – Contains Information Required for DTR 7.2.5
M. Independence and effectiveness of internal and external audit functions and integrity of financial and narrative statements.
N. Fair, balanced and understandable assessment of the Company’s position and prospects.
O. Risk management and internal control framework and principal risks the Company is willing to take to achieve its  
long-term objectives.
	
–
Audit & Risk Committee Report 
p111 to p115
	
–
Strategic Report – Risk management, principal risks 
p44 to p55
	
–
Fair, balanced and understandable Annual Report 
p100, p112 and p115
	
–
Going concern basis of accounting 
p55 and p150
	
–
Viability Statement 
p54 
Section 5: Remuneration
P. Remuneration policies and practices to support strategy and promote long-term sustainable success with Executive 
remuneration aligned to Company purpose and value.
Q. Procedure for Executive remuneration, Director and Senior Management remuneration.
R. Authorisation of remuneration outcomes.
	
–
Directors’ Remuneration Report 
p117 to p130
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JD Sports Fashion Plc Annual Report & Accounts 2024

Chair’s Introduction to Governance
“THE BOARD HAS SPENT 
SIGNIFICANT TIME AND 
INVESTMENT IN ENHANCING  
THE CORPORATE GOVERNANCE 
ARRANGEMENTS OF THE GROUP”
Andrew Higginson
Independent Non-Executive Chair
Board Changes
The Board has welcomed three new 
Independent Non-Executive Directors 
during the course of the financial year; 
Ian Dyson, Angela Luger and Darren 
Shapland. Each of the new appointees 
brings a wealth of experience, in 
particular in retail and public company 
exposure, which complements the 
Board’s existing skills and knowledge. 
In addition, Neil Greenhalgh informed the 
Board of his intention to step down from 
the role of CFO, and as a result of this, 
Dominic Platt was appointed in October 
2023. Dominic brings strong international 
and public company expertise and has 
been a great addition to the Board.
The new Board members have settled in 
well and this was commented in on our 
recent external Board evaluation. 
Following year end, Mahbobeh 
Sabetnia informed me of her intention 
not to stand for re-election at the AGM 
in July 2024. I would like to thank her 
for her contribution to the Board and the 
Remuneration Committee. I will report 
on the search for a new Non-Executive 
Director to replace Mahbobeh in the 
next Annual Report.
Board Evaluation
As Chair of the Board, I am responsible 
for providing leadership to ensure the 
operation of an effective Board. In 
accordance with the Code, we conduct 
annual evaluations on the effectiveness 
of the Board and its Committees, and 
this year we undertook an external 
Board evaluation facilitated by 
Russell Reynolds. This evaluation 
consisted of a combination of interviews 
and questionnaires to formulate its 
opinion. Overall, I am pleased to report 
that the Board and its Committees are 
ON BEHALF OF THE 
BOARD, I AM PLEASED 
TO INTRODUCE 
OUR CORPORATE 
GOVERNANCE REPORT 
FOR THE 2024 ANNUAL 
REPORT AND ACCOUNTS.
As advised in last year’s Annual Report and 
Accounts, the Board has spent significant 
time and investment in enhancing the 
corporate governance arrangements 
of the Group to great success. 
Details of our compliance with the 
2018 UK Corporate Governance Code 
(the ‘Code’) throughout the period is 
detailed on the page overleaf and in 
our Corporate Governance Report. 
Corporate Governance 
Transformation Programme 
(‘CGTP’)
External consultants, BDO, who 
carried out the initial scoping report on 
corporate governance arrangements in 
the Group, were invited to report on 
progress against the action plan to the 
Board. As a result of the significant 
progress made, the CGTP has now 
been closed. I would like to thank 
Helen Ashton for her leadership of 
the Corporate Governance Steering 
Committee, which oversaw the 
implementation of this project. 
Despite the success of the Programme, 
work to improve the Group’s governance 
structures is ongoing, as highlighted in 
the Audit and Risk Committee Report 
on pages 111 to 115.
operating effectively. Russell Reynolds 
has presented its recommendations to 
the Board and an action plan has been 
developed to implement this. We confirm 
that Russell Reynolds has had no other 
existing connections with the Group or 
any individual Director during the period. 
UK Corporate Governance 
Code Changes
The Board has noted the changes to 
the Code and, with support from the 
Company Secretary, is working to ensure 
adherence to these changes. The 2024 
UK Corporate Governance Code will 
apply to the first accounting period 
commencing after 1 January 2025, 
which will be the FY26 report. 
Annual General Meeting
Our AGM will be held on 4 July 2024. Full 
details of the meeting arrangements and 
the resolutions to be proposed to 
shareholders can be found in the Notice 
of AGM which will be made available 
on our website. The outcome of the 
resolutions put to the AGM, including 
results of the poll, will be published 
on the London Stock Exchange’s 
and the Company’s websites once 
the AGM has concluded. 
I hope you find the information contained 
within the Corporate Governance Report 
and the rest of the Annual Report and 
Accounts helpful and informative. 
Andrew Higginson
Independent Non-Executive Chair
3 June 2024
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JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Board of Directors
OUR 
EXPERIENCED 
TEAM
AN EXPERIENCED  
TEAM DELIVERING  
OUR STRATEGIC VISION 
Other Directors who served  
during the year: 
Neil Greenhalgh served on the 
Board in the role of CFO until 
October 2023. 
Committees key:
N
Nominations Committee
A
Audit & Risk Committee
R
Remuneration Committee
D
Disclosure Committee
E
ESG Committee
Committee Chair
Régis Schultz
Chief Executive Officer 
 
Committee: E
Appointed: 1 September 2022
Experience: Régis has a wealth 
of prior retail experience as Chief 
Executive Officer, including of a 
UK-listed retail business, and across 
retail categories including home, 
fashion, electrical, sporting goods 
and food. In particular, Régis has 
a strong track record of effecting 
transformational change through 
digitalisation, driving multichannel 
growth strategies and working 
across international markets. Prior 
to joining JD, Régis was President 
of Retail at Al-Futtaim Group, the 
Dubai-based conglomerate which 
is partner to many of the world’s 
most high-profile companies across 
automotive, retail, financial services, 
real estate and health sectors.
External Appointments: None.
Andrew Higginson
Independent Non-Executive 
Chair 
Committee: N
Appointed: 8 July 2022
Experience: Andy is a highly 
experienced and proven retailer 
and Chair with over 33 years of 
continuous Plc Director experience 
both in Executive and Non-Executive 
roles. This includes 15 years as an 
Executive Director of Tesco plc, and 
until recently, seven years as Chair of 
William Morrison Supermarkets plc. 
During this time, Andy oversaw a 
major turnaround of the business 
and significant value creation for 
shareholders. Andy was previously 
Senior Independent Director at Sky 
plc and Flutter plc.
External Appointments: JD Sports 
Fashion Plc is currently Andy’s only 
Plc Board appointment. Andy holds 
a small number of private company 
and pro bono Board and advisory 
roles. He is Chair of the retail 
industry’s trade body, the British 
Retail Consortium.
Mahbobeh Sabetnia
Non-Executive Director 
and Consumer Duty Director 
Committee: R
Appointed: 29 November 2021
Experience: Mahbobeh brings 
extensive experience in consumer 
technology, digital transformation, 
and accelerating growth and 
profit margin through enterprise 
technology. Mahbobeh has been 
at the forefront of e-business 
expansions, leading data-driven 
consumer insights to unlock 
value and framing new business 
propositions. Mahbobeh has an 
extensive track record delivering 
digital growth in global organisations 
and has held Executive roles within 
Amazon.com Inc, McDonald’s 
Corporation, HSBC and Mars Inc.
External Appointments: None.
Suzi Williams
Non-Executive Director 
 
Committee: R  N
Appointed: 16 May 2022
Experience: Suzi is a customer-driven 
leader and brings skills from 25 years 
in international FMCG, consumer and 
TMT businesses. She held senior 
leadership roles at Procter & Gamble 
Europe, Orange, KPMG Consulting, 
Capital Radio and BBC Studios, 
and in a decade as Chief Brand & 
Marketing Officer at BT plc, she was 
part of the team who reinvented the 
business, and ran BT’s successful 
London 2012 Olympic & Paralympic 
sponsorship, leading to the launch 
of BT Sport. 
External Appointments: Suzi is 
currently Nominations Chair on the 
Board of Telecom plus plc (FTSE 250) 
and Chairs both the Nominations and 
Remuneration Committees at Zegona 
Communications plc. 
Andy Long
Non-Executive Director 
 
Appointed: 6 May 2021
Experience: Andy was appointed 
to the Board in May 2021. Andy is 
currently an Executive Director at 
Pentland Group and was the CEO 
of Pentland Brands, the Pentland 
Group’s portfolio of sports and 
fashion brands, until the end of 2020, 
having previously held the roles of 
CFO and COO. Prior to joining 
Pentland, Andy held senior finance 
roles at Boots and Procter & Gamble 
and is a Chartered Management 
Accountant. Andy served as a Board 
member and Audit Chair at Sport 
England from 2016 to 2022.
External Appointments:  
Executive Director at Pentland 
Group.
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JD Sports Fashion Plc Annual Report & Accounts 2024

Dominic Platt
Chief Financial Officer 
 
Committee: D
Appointed: 4 October 2023
Experience: Dominic was the 
former CFO of BGL Group, one of 
the UK’s leading digital distributors 
of financial services and owner of 
Compare the Market. He previously 
held senior finance roles at Darty 
Plc, where he was Group Finance 
Director and Managing Director 
of International Businesses, and at 
Cable and Wireless Plc both in the 
UK and internationally. Dominic has 
extensive experience in international 
consumer-focused public and 
private companies, including helping 
to drive growth strategies and 
deliver successful results. 
External Appointments: Dominic 
is an Independent Non-Executive 
Director at N Brown Group Plc and 
a Fellow of the Chartered Institute 
of Management Accountants.
Kath Smith
Senior Independent Director 
and Non-Executive Workforce 
Engagement Director
Committee: A  N  E
Appointed: 13 May 2019
Experience: Kath was appointed to 
the Board as a Non-Executive 
Director in May 2019 and became 
Senior Independent Director and 
Designated NED in 2022.
Kath has 40 years UK and 
international business experience 
in the consumer and retail markets 
building world-leading brands 
including Mars and Guinness. She is 
widely recognised as a leading figure 
in the sports, athletic leisure and 
outdoor sectors. 
Previous notable appointments 
include adidas Managing Director 
(UK and ROI), Managing Director/
Senior Vice President North 
Europe and VP Sales EMEA and 
subsequently General Manager and 
Vice President EMEA for The North 
Face (VF Corporation).
External Appointments:  
Chair, Montirex Ltd.
Helen Ashton
Non-Executive Director 
 
Committee: A  D  N  R
Appointed: 15 November 2021
Experience: Helen has 30 years of 
experience of working in public and 
private equity backed businesses 
and is a qualified Chartered 
Management Accountant. As the 
former CFO of ASOS plc, Helen has 
a deep knowledge of high growth, 
digital fashion in an international 
arena. Helen has also held Executive 
level roles in ASDA, Barclays and 
Lloyds Banking Group and CEO 
positions in high growth private 
equity backed businesses.
External Appointments: None.
Bert Hoyt
Non-Executive Director 
 
Committee: N  R  
Appointed: 8 September 2021
Experience: Bert is recognised as 
one of the most eminent leaders in 
the sporting goods and sportswear 
industry over recent years and has 
significant experience of global 
markets. Prior to his retirement in 
January 2021, Bert held the position 
of Vice President and General 
Manager of Nike EMEA. Bert is 
acknowledged for transforming 
Nike’s business in Western Europe 
and EMEA, achieving substantial 
growth in revenues and profitability. 
Prior to spending 22 years at Nike 
in various roles ranging from Brand 
Marketing, VP EMEA Commerce, 
VP & GM Germany, Austria and 
Switzerland and VP & GM Global 
Football, Bert spent 10 years at 
Puma, six of them as General 
Manager for Puma International.
External Appointments: JD Sports 
Fashion Plc is currently Bert’s only 
Plc Board appointment. Bert holds 
a select number of private company 
Board and advisory roles.
Ian Dyson
Non-Executive Director 
 
Committee: A  R
Appointed: 9 March 2023
Experience: Ian has a strong track 
record across consumer facing 
industries and public company 
boards. Ian was Chairman and before 
that, Senior Independent Director, 
at ASOS plc, Senior Independent 
Director at Flutter Entertainment plc 
and a Non-Executive Director of 
Intercontinental Hotels Group plc and 
SSP Group plc. During his Executive 
career, Ian was Group Finance and 
Operations Director of Marks & 
Spencer Group plc, Chief Executive 
of Punch Taverns plc and Group 
Finance Director of Rank Group plc.
External Appointments:  
Chair of Currys plc.
Angela Luger
Non-Executive Director 
 
Committee: E  R
Appointed: 1 June 2023
Experience: Angela Luger brings a 
wealth of retail and Non-Executive 
Director experience to the Board, 
with strong experience in digital 
commerce, digital transformation 
and marketing. She has held previous 
Non-Executive roles at Distribuidora 
Internacional de Alimentacion S.A., 
Manchester Airports Group Ltd, New 
Look Ltd and was Chair of The Paint 
Shed Ltd. During her extensive 
career, Angela has held positions 
at Cadbury’s, Coca Cola, Mars and 
Asda. She has acted as Managing 
Director at Debenhams and CEO 
at The Original Factory Shop and 
N Brown Group PLC. 
External Appointments: Angela is a 
Non-Executive Director of Jet2 plc 
and is also the Senior Independent 
Director at Portmeirion Group Plc, 
where she also chairs the Nomination 
Committee. Angela is also a Trustee 
of the micro-donations charity, the 
Pennies Foundation. 
Darren Shapland
Non-Executive Director 
 
Committee: A  E
Appointed: 1 June 2023
Experience: Darren Shapland has 
extensive experience in retail and 
consumer businesses over the past 
35 years as both an Executive and 
Non-Executive Director. In recent 
years he has held a variety of 
Non-Executive Chair and Audit 
Chair roles in FTSE 250 and FTSE 
100 businesses including Poundland 
plc, Ferguson plc and Ladbrokes plc. 
In addition he has Chaired a number 
of private equity and venture capital 
backed businesses. In his executive 
career Darren was CEO for 
Carpetright having previously been 
CFO of a number of large retailers 
including Sainsburys plc, Carpetright 
plc, Superdrug (Kingfisher plc) and 
a number of divisions of The Burton 
Group plc.
External Appointments: Darren 
is currently Chair of a number 
of venture capital/privately 
owned businesses. 
Theresa Casey
General Counsel 
& Company Secretary 
Committee: E  D
Appointed: 11 April 2023
Experience: Theresa joined the 
Group in April 2023. Previously, 
Theresa was General Counsel at 
the Open Banking Implementation 
Entity, having served as General 
Counsel and Company Secretary 
at N Brown Group Plc for 7 years.
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Strategic Report
Governance Report
Financial Statements
Group Information

Senior Leadership Team
THE GROUP’S ORGANISATIONAL STRUCTURE WILL  
HELP TO LAY THE FOUNDATIONS FOR FUTURE SUCCESS.
Heads of Centres of Excellence
Experience: See page 97 for detail 
on Dominic Platt’s experience. 
Experience: Sherilyn joined the business 
in 2012 and has overseen the growth 
and development of the JD Group in 
the last decade, from Merchandising 
to all aspects of Operations.
Sherilyn has more than 30 years of 
experience in building teams and delivering 
results in the Sports Fashion and Outdoor 
sectors, and is transformative and 
commercially driven.
She sets commercial and inclusive  
goals for the 4,500+ colleagues in  
supply globally.
Experience: Nigel joined the Group  
in 1995 to establish an internal property 
function. He has since built a professional 
team capable of meeting all property 
requirements across the Group’s  
global territories. 
Experience: Nicola joined JD over  
30 years ago as a Sales Assistant 
in our Bury store. 
Nicola has grown with JD and is now 
responsible for the people and culture 
practices, driving a diverse and inclusive 
workplace as well as overseeing and 
executing the People strategy for the 
Group’s 70,000+ colleagues worldwide.
Experience: Arianne joined the JD 
Group through the acquisition of Finish 
Line in 2018. She has since led the North 
American digital business for multiple  
JD fascias, including the launch and 
scale of Jdsports.com in the US. 
In 2023 Arianne joined the Global 
Leadership team, supporting the Group 
in its ambition to achieve a customer-
centric digital and omnichannel strategy. 
Dominic Platt
Chief Financial Officer
Sherilyn Paterson
Chief Operations Officer
Nigel Keen
Chief Property Development Director
Nicola Kowalczuk
Chief People Officer
Arianne Parisi
Group Digital Director
Theresa Casey
General Counsel & Company Secretary
Experience: See page 97 for detail on 
Theresa Casey’s experience. 
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JD Sports Fashion Plc Annual Report & Accounts 2024

Business Units
Experience: Michael is a JD veteran 
having started his career with JD on 
the shop floor in Glasgow over 25 years 
ago. Michael progressed through the 
ranks of merchandising and footwear 
buying to become the JD Buying 
Director in 2012 progressing to lead 
the Group’s consumer facing offense 
for the last eight years.
Experience: George is a visionary 
entrepreneur with over 30 years of 
experience in the retail industry. As 
one of the original founders of Shoe 
Palace, he played an instrumental 
role in establishing the brand as a 
powerhouse in the footwear market. 
Under his leadership, Shoe Palace 
grew from a single store to a 170-door 
chain on the West Coast, solidifying its 
reputation as the number one Nike Inc. 
city specialty retailer. 
Experience: Lee has spent his career  
in retail with DIY and Furniture retailers 
such Wickes, B&Q and Bensons before 
joining as Chief Operating Officer at 
private equity backed Go Outdoors. 
Lee helped the business to grow from 6 
stores to 50 stores before exiting the 
business after its sale to 3i. Lee joined  
JD in 2013 to run its Outdoor businesses 
(Blacks and Millets) with the Group 
acquiring Go Outdoors in 2016.
Experience: Alun joined the Group 
in 2013 to found the JD Gyms concept. 
He is a proven and experienced operator, 
widely recognised as a leading figure 
within the fitness industry.
Alun’s career spans over 25 years, having 
developed and overseen the success of 
over 150 facilities for both major Plcs and 
numerous private ventures. 
Michael Armstrong
JD Global  
Managing Director
George Mersho
Community Brands 
Managing Director
Lee Bagnall
Outdoor  
Managing Director
Alun Peacock
Gym  
Managing Director
Jetan Chowk
Chief Transformation Officer
Experience: Jetan joined the Group 
in 2022 as Chief Transformation Officer. 
He brings a wealth of both industry and 
consultancy expertise in spearheading 
transformational change for over 15 years, 
most recently at Ferrero and Deloitte. 
Jetan has a strong track record in 
shaping global strategy and unlocking 
optimal enterprise delivery to deliver 
commercial growth within the retail 
and fast-moving consumer goods 
(‘FMCG’) sector.
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JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Directors’ Report
Fair, Balanced and 
Understandable
The Board considers that the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Group’s 
position and performance, business 
model and strategy. A summary of the 
process undertaken by the Audit & Risk 
Committee, at the request of the Board, 
to assess whether the Annual Report is 
fair, balanced and understandable is 
outlined on page 115. A summary of 
the Directors’ responsibilities in respect 
of the Annual Report and Financial 
Accounts is set out on page 131.
Principal Activity
The principal activity of the Group is the 
retail of multibranded, sports fashion and 
outdoor clothing, footwear, accessories 
and equipment.
In accordance with the Companies Act 
2006, the Strategic Report on pages 1 to 
93 contains:
	
–
A fair review of the business.
	
–
A description of the principal risks 
and uncertainties facing the Group.
	
–
A balanced, comprehensive and 
understandable analysis of the 
development and performance of the 
Group’s business during the financial 
period, including an assessment of 
relevant environmental, employee, 
social, community and human rights 
issues, together with the Group’s key 
performance metrics in a manner 
which is consistent with the size and 
complexity of the business.
	
–
An assessment of the Group and 
Parent Company’s ability to continue 
as a going concern, disclosing as 
applicable matters related to 
going concern.
The Group is committed to establishing 
and maintaining good corporate 
governance practices (as set out in the 
Corporate Governance Report), which 
the Board believes is appropriate 
for the business of the Group and is 
fundamental for retaining effective 
and long-term sustainable relationships 
with its key stakeholders.
The Corporate Governance Report 
(pages 104 to 108) is incorporated by 
reference into, and is deemed to form 
part of, this report. For the purposes 
of DTR 4.1.5R (2) and DTR 4.1.8, this 
Directors’ Report and the Strategic 
Report, which have been approved 
by the Board and are set out on pages 
1 to 93 and 100 to 103, comprise the 
Group’s management report.
Details of the Group’s use of financial 
instruments, together with information 
on policies and exposure to interest rates, 
foreign currency, credit and liquidity risks 
can be found in Note 23 within the 
financial statements. The information 
included in Note 23 is incorporated into 
the Directors’ Report and is deemed to 
form part of this Directors’ Report.
Share Capital
As at 3 February 2024, the Company’s 
issued share capital was £2,591,568 
comprising 5,183,135,745 shares of 
£0.0005 each. There have been no 
changes to the Company’s issued share 
capital during the financial year. 
Share Allotment Authority
The Directors were granted authority 
at the 2023 AGM to allot shares in 
the Company and to grant rights to 
subscribe for, or convert, any securities 
into shares in the Company up to a 
maximum aggregate nominal amount 
of £32,318 (which represented 
approximately 1.25% of the Company’s 
issued ordinary share capital as at 
22 May 2023). This authority is scheduled 
to lapse at the 2024 AGM. At the 2024 
AGM, shareholders will be asked to 
grant a new allotment authority.
At the 2023 AGM, a resolution was 
also passed to permit the Board to allot 
ordinary shares for cash on a non-pre-
emptive basis both in connection with a 
rights issue or similar pre-emptive issue 
and, otherwise than in connection with 
any such issue, up to a maximum nominal 
amount of £32,318 (which represented 
approximately 1.25% of the Company’s 
issued ordinary share capital). A new 
special resolution will be proposed at the 
2024 AGM to renew the Directors’ power 
in this regard.
Chief Executive Officer
Régis Schultz
Chief Executive Officer
Pages 100 to 103 (inclusive) of the 
Annual Report, together with the 
relevant sections of the Annual 
Report, which are incorporated into 
these pages by reference, constitute 
a Directors’ Report, which is required 
to be produced by law and is prepared 
in accordance with applicable law.
The Directors’ Report also includes 
certain disclosures that the Company 
is required to make by the Financial 
Conduct Authority’s Listing Rules 
and Disclosure Guidance and 
Transparency Rules (‘DTRs’).
100
JD Sports Fashion Plc Annual Report & Accounts 2024

Shareholder and Voting Rights
All members who hold ordinary shares 
are entitled to attend and vote at the 
Company’s Annual General Meeting, save 
as set out in the Company’s Articles of 
Association. On a show of hands at a 
general meeting, every member present 
in person or by proxy shall have one vote 
and, on a poll, every member present in 
person or by proxy shall have one vote for 
every ordinary share they hold. Subject 
to relevant statutory provisions and 
the Company’s Articles of Association, 
holders of ordinary shares are entitled 
to a dividend where declared or to be 
paid out of profits available for such 
purposes. Details of the final dividend 
proposed are provided in the Dividends 
and Earnings per Share sections on pages 
11 and 37, respectively.
Restrictions on 
Transfer of Shares
The restrictions on the transfer of shares 
in the Company are as follows:
	
–
The Board may, in its absolute 
discretion, refuse to register any 
transfer of shares which are not fully 
paid up (but not in a manner which 
prevents dealings in listed shares 
from taking place) or which is in 
favour of more than four persons 
jointly or which is in relation to 
more than one class of share.
	
–
Certain restrictions may, from time 
to time, be imposed by laws and 
regulations, for example, insider 
trading laws.
	
–
Restrictions apply pursuant to the 
Listing Rules (‘LR’) and the Market 
Abuse Regulation (‘MAR’) of the 
Financial Conduct Authority (FCA). 
The Company has in place a share 
dealing policy which includes 
processes which must be followed 
to ensure that any transfer of shares 
activity is conducted in compliance 
with the MAR and the LR and that 
all Directors and certain Company 
employees obtain prior approval before 
dealing in the Company’s shares.
The Company is not aware of any 
arrangement between its shareholders 
that may result in restrictions on the 
transfer of shares and/or voting rights.
Substantial Interests in Share Capital 
As at 3 February 2024, the Company has been notified of the following significant 
holdings of voting rights in its ordinary share capital pursuant to the Disclosure 
Guidance and Transparency Rules of the Financial Conduct Authority:
Number of 
ordinary shares/
voting rights held
% of ordinary 
share capital
Pentland Group 
2,676,391,195
51.6
Fidelity Investments (Boston)
165,009,078
3.2
As at the latest date prior to the 
publication of this report, the Company 
had received one notification from 
Fidelity Investments (Boston) that as at 
30 April it had increased its shareholding 
to 5.25%, holding 272,065,657 shares. 
Relationship Agreement
In accordance with LR 9.2.2 AD R (1), the 
Company has in place a legally binding 
relationship agreement with its controlling 
shareholder, Pentland Group Limited. 
The Company has complied with the 
undertakings included in the relationship 
agreement during the period under 
review. So far as the Company is aware, 
the undertakings in the agreement have 
also been complied with by both Pentland 
Group Limited and its associates during 
the period under review.
Directors
Details of all persons who were Directors 
at the financial period end, including 
their roles and brief biographical details, 
are set out on pages 96 to 97. The 
following appointments and resignations 
occurred during the financial period:
	
–
Ian Dyson appointed as Non-
Executive Director on 9 March 2023.
	
–
Angela Luger appointed as Non-
Executive Director on 1 June 2023.
	–
Darren Shapland appointed as Non-
Executive Director on 1 June 2023.
	
–
Dominic Platt appointed as Chief 
Financial Officer on 4 October 2023.
	
–
Neil James Greenhalgh resigned as 
Director on 3 October 2023.
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Strategic Report
Governance Report
Financial Statements
Group Information

The Directors are responsible for the 
management of the business of the 
Company and, subject to relevant 
legislation, regulatory requirements and 
the Company’s Articles of Association 
(‘Articles’), the Directors may exercise all 
of the powers of the Company and may 
delegate their power and discretion to 
Committees, as they see fit.
There are no agreements between 
the Company and its Directors or 
employees providing for compensation 
for loss of office or employment 
(whether through resignation, purported 
redundancy or otherwise) that occurs 
because of a takeover bid.
Directors’ Interests
Details of Directors’ interests and 
those of their connected persons in 
the share capital of the Company are 
set out on page 125. This information 
is incorporated into this Directors’ 
Report by reference and is deemed 
to form a part of it.
Appointment and 
Replacement of Directors
The Company’s Articles of Association 
provide that the Company may by 
ordinary resolution at a general meeting 
appoint any person to act as a Director, 
provided that (where such person has 
not been recommended by the Board) 
notice is given by a member entitled to 
attend and vote at the meeting of the 
intention to appoint such a person and 
that the Company receives, among other 
information, confirmation of that person’s 
willingness to act as a Director. The 
Articles also empower the Board to 
appoint as a Director any person who 
is willing to act as such. The maximum 
possible number of Directors under 
the Articles is 20.
In addition to the powers of removal 
conferred by statute, the Company 
may by ordinary resolution remove any 
Director before the expiration of his 
or her period of office.
The Articles also set out the 
circumstances in which a Director 
shall vacate office.
The Articles broadly require that at each 
AGM, one-third of eligible Directors shall 
retire from office by rotation and may 
stand for re-election and that any 
Director who was appointed by the 
Board after the previous AGM must retire 
from office and may stand for election by 
the shareholders. Additionally, any other 
Director who has not been elected or 
re-elected at one of the previous two 
AGMs must also retire from office and 
may stand for re-election.
Directors’ Report continued
Notwithstanding the provisions of the 
Articles, the Board has determined that 
all the Directors will stand for re-election 
at the 2024 AGM, save for Mahbobeh 
Sabetnia, in accordance with the best 
practice recommendations of the UK 
Corporate Governance Code.
The number of Directors at any one point 
in time shall not be less than two.
Amendment of the Company’s 
Articles of Association
The Company’s Articles of Association 
may only be amended by a special 
resolution at a general meeting 
of shareholders.
Change of Control – 
Significant Agreements
In the event of a change of control of the 
Company, the Company and the lenders 
of the £700 million bank syndicated 
facility shall enter into an agreement to 
determine how to continue the facility. 
If no agreement is reached within 20 
business days of the date of change of 
control, the lenders may, by giving not 
less than 10 business days’ notice to the 
Company, cancel the facility and declare 
all outstanding loans, together with 
accrued interest and all other amounts 
accrued immediately due and payable.
Employees
The ‘Our People’ section on pages 81 to 
82 provides information on the Group’s 
approach to its people and how the 
Group attracts, retains and develops its 
employees. The Strategic Report also 
sets out a summary of the measures 
recently adopted by the Group to 
improve the way it engages with 
its employees.
We have continued our engagement 
initiatives during the period. The focus 
remains on ensuring that the Group’s 
employees are well informed about 
any material organisational changes 
in the Group and all significant 
matters which may affect the 
Group’s financial performance. 
During the financial period, Kath Smith, 
the Group’s Senior Independent Director 
(‘SID’), in her role as the Workforce 
Engagement Non-Executive Director 
provided a meaningful two-way dialogue 
between the Board and its colleagues. 
The Workforce Engagement Non-
Executive Director attended forums to 
listen to the issues that are important to 
our colleagues. Issues are relayed back 
to the Board at the regular Board 
meetings supported by the Group’s 
Chief People Officer.
In addition, a key factor in the Group’s 
employee remuneration strategy is 
encouraging the involvement of all 
employees in the Group’s performance 
so that every employee feels they have 
an important contribution to make in 
this regard. Full details of the Group’s 
remuneration strategy are set out in 
the Remuneration Report on pages 
117 to 130.
Further details on how Employee 
Engagement is taken into account in 
the principal decision-making process 
are set out in the Stakeholder 
Engagement section on page 88.
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JD Sports Fashion Plc Annual Report & Accounts 2024

The Group is committed to promoting 
equal opportunities in employment 
regardless of age, disability, gender 
reassignment, marriage and civil 
partnership, pregnancy and maternity, 
race (which includes colour, nationality 
and ethnic or national origins), religion 
or belief, sex or sexual orientation. 
Recruitment, promotion and the availability 
of training and development at all areas 
within the Group are based on the 
suitability and merit of any applicant for 
the job and full and fair consideration is 
always given to disabled persons in such 
circumstances.
Should an employee become disabled 
during their employment by the Group, 
every effort is made to continue the 
employment, development and training 
of the employee in question within their 
existing capacity wherever practicable, 
or failing that, in an alternative 
suitable capacity.
Further information regarding the 
Group’s approach to equality and 
diversity is set out in the Strategic 
Report on page 81.
Suppliers, Customers 
and Others
Details of how the Directors have had 
regard to the need to foster the Group’s 
business relationships with suppliers, 
customers and others, and the effect 
of that regard, including on principal 
decisions taken during the financial 
period, can be found in the Stakeholder 
Engagement section on pages 86 to 91.
Post Balance Sheet Events
Details of post balance sheet events 
are provided in Note 37 of the 
financial statements.
Future Developments
Future developments are discussed 
throughout the Strategic Report on 
pages 1 to 93.
Political Donations 
and Expenditure 
Neither the Company nor any of its 
subsidiaries has made any political 
donation or incurred any political 
expenditure during the period 
under review.
Research & Development
During the financial period ended 
3 February 2024, the Group engaged 
in Research & Development activity 
in relation to technological advances 
in the Group’s multichannel solution.
Energy Consumption 
and Emissions 
Information about greenhouse gas 
emissions, energy consumption and 
energy efficiency action are shown 
in the ESG Report on page 73. This 
information is incorporated into this 
Directors’ Report by reference and 
is deemed to form part of it. 
Auditor
As set out on page 115, at the 2023 
Annual General Meeting, the Board 
recommended to shareholders the 
appointment of Deloitte LLP as the 
Group’s new External Auditor, to replace 
KPMG LLP. The proposed resolution was 
approved, and Deloitte are now 
operating in post. Deloitte will be 
recommended for re-appointment as the 
Company’s auditor at the upcoming 
Annual General Meeting. 
Disclosure of Information 
to the Auditor
Each person who is a Director at the date 
of approval of this report confirms that:
	
–
so far as they are aware, there 
is no relevant audit information 
of which the Company’s auditor 
is unaware; and
	
–
each Director has taken all the steps 
that they ought to have taken as a 
Director to make themselves aware 
of any relevant audit information 
and to establish that the Company’s 
auditor is aware of that information.
Annual General Meeting
The Company’s AGM will be held on 
4 July 2024 at the offices of Addleshaw 
Goddard LLP, One St. Peter’s Square, 
Manchester, M2 3DE. The notice of this 
year’s AGM is included in a separate 
circular to shareholders. This notice will 
be available to view under the ‘Investor 
Relations’ section of the Company’s website 
(www.jdplc.com/investor- relations). 
By order of the Board
Régis Schultz
Chief Executive Officer
3 June 2024
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JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Corporate Governance Report 
On behalf of the Board, I am pleased 
to present our Corporate Governance 
Report for FY23/24. The Board promotes 
the principles set out in the UK Corporate 
Governance Code 2018 as issued by the 
Financial Reporting Council (‘FRC’) (the 
‘Code’) and this report sets out how the 
Company has applied the main principles 
set out in the Code, referring to relevant 
provisions of the Code, where appropriate. 
The full Code can be found on the FRC 
website (www.frc.org.uk). The Directors 
consider that throughout the period 
under review and to the date of this 
report, the Company has fully complied 
with all Code provisions. 
Board Leadership
The Board’s role is to ensure that 
the Group is led in a manner which 
protects the long-term interests of 
its shareholders, whilst balancing and 
promoting the interests of its other key 
stakeholders, including its employees 
and suppliers. The Board is responsible 
for the direction, management and 
performance of the Company. 
The Directors act together in the best 
interests of the Group via the Board and 
its Committees. The Board held eight 
scheduled Board meetings during the 
period under review and ad hoc meetings 
were held in between scheduled meetings 
where required. Director attendance 
at scheduled Board and Committee 
meetings is set out in the table on 
page 106.
The Board delegates certain powers 
to Board Committees. There are five 
principal Board Committees to which 
the Board has delegated certain 
responsibilities. The Terms of Reference 
for all Committees are reviewed by 
each Committee regularly and are 
available for inspection on request 
or on the Group’s corporate website at 
www.jdplc.com (save for the Disclosure 
Committee Terms of Reference).
The Board acknowledges that over 
half of its members, excluding the Chair, 
must be independent. All Non-Executive 
Directors, with the exception of Andy 
Long, were considered independent 
by the Board upon appointment and 
following assessment by the Board.
Chair
Andrew Higginson
Independent Non-Executive Chair
Nominations 
Committee
The Nominations 
Committee’s principal 
duties are to consider 
the size, structure and 
composition of the Board, 
to ensure appropriate 
succession plans are in 
place for the Board and 
Senior Management and, 
where necessary, consider 
new appointments 
to the Board and 
Senior Management. 
Audit  
& Risk Committee
The Audit & Risk 
Committee assists the 
Board in discharging its 
responsibilities, including 
assessing the integrity of 
financial reporting, ensuring 
the independence and 
effectiveness of external 
and internal audit functions 
and controls and reviewing 
the Company’s annual 
and half-yearly financial 
statements. As well as 
this, the Committee makes 
recommendations on 
the appointment, re-
appointment and removal 
of the Auditor, monitors the 
independence of the Auditor, 
reviews the objectivity and 
effectiveness of the audit 
process, reviews the scope 
of audit and non-audit work 
undertaken by the Auditor 
and provides oversight of 
the RMF and risk strategy.
Remuneration 
Committee
The Remuneration 
Committee’s principal duties 
are to determine the overall 
Group remuneration policy 
and to consider remuneration 
packages for Executive 
Directors and Senior 
Management. Further, the 
Committee also reviews the 
terms of Executive Director 
service contracts as may be 
required from time to time 
and the terms of any 
performance-related and/or 
long-term incentive schemes 
operated by the Group and 
awards thereunder.
Disclosure 
Committee
The Disclosure Committee 
monitors compliance with 
the Company’s systems and 
procedures as regards to 
the identification, assessment 
and disclosure of inside 
information. The Committee 
reviews the steps taken to 
ensure the accurate disclosure 
of any announcement, 
reviews and advises generally 
on the scope and content of 
disclosure by the Company. 
The Committee also decides 
whether information provided 
to the Disclosure Committee 
is inside information and, if so, 
the date and time at which 
that information first existed 
within the Company and the 
nature and timing of any 
obligatory announcement 
to the market.
Board of Directors
The Board comprises 10 Non-Executive Directors and 2 Executive Directors who set the strategy and oversee progress against strategic 
objectives to promote the long-term sustainable success of the Company.
Senior Leadership Team
The Senior Leadership team, consisting of heads of centres of excellence and heads of business units, plays a crucial role in executing the 
strategy set by the Board and leading the day-to-day operations of the Group. 
ESG Committee
The ESG Committee is 
responsible for determining 
ESG-related strategy, 
corporate risk assessments 
and monitoring ESG 
performance across 
the Group.
104
JD Sports Fashion Plc Annual Report & Accounts 2024

Andy Long is not considered 
independent as his seat on the Board 
is as a shareholder representative.
The Chair was considered to be 
independent on appointment. 
Shareholder Engagement
The Board is committed to open and 
transparent dialogue with shareholders. 
The Chair, Senior Independent Director 
and other Non-Executive Directors are 
available to meet with major shareholders 
on request. The Group ensures that it 
communicates the information that its 
investors require through Regulatory 
News Announcements, press releases 
and the Annual Report and Accounts. 
During the year, the Board engaged 
with shareholders following some votes 
against the re-election of Mahbobeh 
Sabetnia at the 2023 AGM to understand 
the rationale for this. The Board takes 
seriously its responsibilities to represent 
the interests of shareholders and to 
uphold the highest standards of 
corporate governance.
Our AGM, to be held on 4 July 2024, will 
provide an opportunity for further 
engagement, for the Chair to explain 
the Company’s progress and, alongside 
other members of the Board, to answer 
any questions. 
Conflicts of Interest
The Articles of Association give the 
Board power to authorise matters 
that give rise to actual or potential 
conflicts. The Company has policies 
and procedures in place for identifying, 
disclosing, evaluating and managing 
conflicts of interest so that Board 
decisions are not compromised by a 
conflicted Director. Directors have a 
continuing duty to ensure the Board 
is updated on any changes to these 
conflicts. The Company Secretary 
maintains a register of conflicts, the 
Board evaluates all disclosures and 
considers the potential for conflicts 
before deciding whether or not to accept 
the conflict. The register of conflicts is 
reviewed annually and approved by the 
Board. Further information on conflicts 
of interest is available in the Nominations 
Committee Report on pages 109 to 110.
Focus for 2024/25
Our key focus for 2024/25 is to 
continue with the good progress 
made as part of the CGTP with a 
particular focus on embedding these 
changes and enhancing the culture and 
values which the Company embodies.
Board Activities 
Some of the key activities the Board has covered in the past year include: 
Strategy
	
–
Discussing Strategy Day feedback
	
–
Approving the acquisition of 
entities to promote the Group’s 
strategic vision
	
–
Approving the disposals of assets 
and minority shareholder stakes 
in non-complementary brands
	
–
Approving the Group’s future 
strategy and monitoring progress 
against this through the year
Stakeholder Issues
	
–
Approving the Annual Report
	
–
Reviewing the half-year review 
and results 
	
–
Regularly discussing Investor 
Relations reports 
	
–
Approving or recommending 
the payment of dividends 
	
–
Signing off on Annual General 
Meeting resolutions 
	
–
Reviewing the Global 
Engagement Survey results
Culture
	–
As part of the CGTP, Kath Smith, 
Senior Independent Director, 
in her role as the Workforce 
Engagement Non-Executive 
Director, provided a meaningful 
two-way dialogue with the Board
	–
Attending and engaging at forums 
by the Workforce Engagement 
Non-Executive Director and 
Executive Directors to listen to 
the issues that are important to 
our colleagues. Issues are relayed 
back to the Board at the regular 
Board meetings supported by 
the Group’s Chief People Officer
	
–
Including relevant information 
within the reporting packs that 
are circulated to the Board on 
a monthly basis
	
–
Annually reviewing the 
Whistleblowing Policy. The 
mechanisms for employees to 
access whistleblowing channels 
has been recently reviewed and 
updated to ensure that they are 
effective. For further details 
see page 108
	
–
Through the Global Engagement 
Surveys
	
–
More information on engagement 
with employees can be found in 
our Section 172 statement on 
pages 85 and 88
Governance
	
–
Oversight of the outputs from 
the CGTP 
	
–
Appointing new Executive and 
Non-Executive Directors 
	
–
Oversight of outputs from  
sub-Committees to the Board
	
–
Reviewing and considering the 
outcomes from the external 
Board evaluation 
	
–
Approving corporate policies 
	
–
Regularly reviewing Committee 
Terms of Reference
Operational
	
–
Considering a report on the 
new loyalty scheme
	
–
Receiving updates on a range 
of topics such as ESG, litigation, 
governance, competition and 
health and safety
	
–
Monitoring financial performance 
against budget
	
–
Assessing key supplier 
agreements
105
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Composition and Succession
Board Changes During the Year
A number of changes have occurred 
throughout the year.
In March 2023, the Board was pleased 
to welcome Ian Dyson to the Board as 
a Non-Executive Director and member 
of the Audit & Risk and Remuneration 
Committees. In April 2023, the 
Board was pleased to announce the 
appointments of Angela Luger and 
Darren Shapland as Non-Executive 
Directors. Angela and Darren officially 
joined the Board in June 2023.
The Group completed its search for 
a new Chief Financial Officer in May 
2023 and were pleased to announce the 
official appointment of Dominic Platt 
as CFO in October 2023. Further detail 
regarding the recruitment process for 
all Board members is available in the 
Nominations Committee report on 
pages 109 and 110.
Neil Greenhalgh stepped down as CFO 
in October 2023, remaining involved with 
the Group as a consultant until January 
2024. The Board would like to thank Neil 
for his contribution to the Group during 
his tenure. 
Board Composition
The Board is made up of two Executive 
Directors, 10 Non-Executive Directors 
and the Chair. All of the Non-Executive 
Directors except for Andy Long were 
considered to be independent on 
appointment and are still considered 
to be independent as at the date of this 
report. Andy Long is not considered 
to be independent given his role as an 
Executive Director at Pentland Group.
In accordance with the UK Corporate 
Governance Code, all directors will 
submit themselves for re-election 
at the 2024 AGM, with the exception 
of Mahbobeh Sabetnia. Mahbobeh 
will be stepping down from the 
Board at the 2024 AGM. 
Skills, Experience, 
Training and Tenure
A summary of the Board skills and 
experience and Board tenure is provided 
on the diagrams on this page. Further 
information regarding Board members’ 
experience and qualifications is also 
detailed in the Board bios on pages 96 
and 97. In addition to the skills the 
Directors bring to the Board, ongoing 
and tailored training is provided as 
necessary to provide oversight and 
broaden knowledge of the Group 
and the matters affecting it. 
Attendance at Board and Committee Meetings
53 week period ended 
3 February 2024
Board 
Meetings
Remuneration 
Committee
Audit & Risk 
Committee
Nominations 
Committee
ESG 
Committee
Andrew Higginson
8/8
–
–
4/4
–
Régis Schultz
8/8
–
–
–
1/1
Neil Greenhalgh1
5/5
–
–
–
–
Dominic Platt2
3/3
–
–
–
–
Kath Smith
8/8
–
5/5
4/4
1/1
Andy Long
8/8
–
–
–
–
Bert Hoyt3
7/8
3/4
–
3/4
–
Helen Ashton
8/8
4/4
5/5
4/4
–
Mahbobeh Sabetnia
8/8
4/4
–
–
–
Suzi Williams
8/8
4/4
–
4/4
–
Ian Dyson4
7/7
3/3
5/5
–
–
Darren Shapland5
5/5
–
3/3
–
1/1
Angela Luger6
5/5
3/3
–
–
1/1
1.	
Neil Greenhalgh resigned from the Board in October 2023.
2. 	
Dominic Platt was appointed to the Board on 4 October 2023. He has attended all Board meetings 
since his appointment.
3.	
Bert was unable to attend one Board meeting, one Remuneration Committee meeting and one 
Nominations Committee meeting due to a clash with an unavoidable prior commitment. 
4.	
Ian Dyson was appointed to the Board on 9 March 2023. He has attended all Board meetings 
since his appointment.
5.	
Darren Shapland was appointed to the Board on 1 June 2023. He has attended all Board meetings 
since his appointment.
6.	
Angela Luger was appointed to the Board on 1 June 2023. She has attended all Board meetings 
since her appointment.
Corporate Governance Report continued
Male 
7
Female 
5
Board split by gender 
as at 3 February 2024
0–1 Years 
3
1–2 Years 
5
2–3 Years 
3
3+ Years 
1
Board tenure
as at 3 February 2024
Operational/Commercial 
11
Listed market experience
and governance 
8
CEO experience 
5
Brand marketing 
6
Cyber Risk and Digital 
5
Finance/Accounting 
7
Property 
6
Board split
by skill and experience
106
JD Sports Fashion Plc Annual Report & Accounts 2024

Diversity
The Board recognises the importance of diversity, including gender, at all levels of the Company as well as on the Board. The 
Company is committed to equal opportunities and increasing diversity across our operations in terms of relevant skills, experience, 
ethnicity and gender. The Board now comprises six male Directors and five female Directors. The Board continues to consider how 
diversity can be enhanced through the Board and the Senior Leadership team and across the Group generally. Our Equality and 
Diversity Policy applies to the Board and Committees. We currently have 41.7% female diversity at Board level and 36.3% at Senior 
Leadership team level. Kath Smith holds the position of SID. With the exception of the Nominations Committee, all other Board 
sub-Committees are chaired by women. One Director on the Board is from an ethnic minority background. As at year end, the 
Board met all three targets on board diversity set out in LR 9.8.6(9).
Table for Reporting on Gender Identity3
Number of  
Board members
Percentage  
of the Board
Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)
Number of  
Executive 
Management1
Percentage of 
Executive 
Management1
Men
7
58.3
3
7
63.6
Women
5
41.7
1
4
36.4
Not specified/prefer not to say
0
0
0
0
0
Table for Reporting on Ethnic Background
Number of  
Board members
Percentage  
of the Board
Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)
Number of  
Executive 
Management1
Percentage of 
Executive 
Management 1
White British or other White  
(including minority White groups)
11
91.7
4
10
90.9
Mixed/Multiple Ethnic Groups
0
0
0
0
0
Asian/Asian British
0
0
0
1
9.1
Black/African/Caribbean/Black British
0
0
0
0
0
Other ethnic group, including Arab
1
8.3
0
0
0
Not specified/prefer not to say
0
0
0
0
0
Table for Reporting on Gender Identity – Senior Managers
Number of Senior Managers2
Percentage of Senior Managers2
Men
61
73
Women
23
27
Not specified/prefer not to say 
0
0
Table for Reporting on Gender Identity – All Employees
Number of employees
Percentage of Senior Managers2
Men
39,566
47.2
Women
42,300
50.4
Not specified/prefer not to say
1,986
2.4
1.	
Executive Management is defined as the members of the JD Sports Fashion Plc Senior Leadership team as outlined on pages 98 and 99.
2.	
Senior managers are defined as employees who have responsibility for planning, directing or controlling the activities of the entity or a strategically significant 
part of it. The Group has determined this includes employees who are at CEO -1 and CEO –2 level excluding administrative employees.
3. 	
The data used here was gathered from members of the Board, Executive Management, Senior Management and employees from across the business via self-
reporting methods.
Corporate Governance Transformation Programme
The CGTP was established in June 2022 by the Audit & Risk Committee Chair to consolidate and track a number of workstreams 
the Group had started to address shortfalls against the 2018 UK Corporate Governance Code. The Programme reported to a 
Steering Committee which included the Chair of the Audit & Risk Committee, Group CEO, Group CFO, and Group General Counsel 
& Company Secretary. The Committee met twice a month to review progress across each of the following workstreams:
	– FCA Regulatory Compliance
	– Risk Management and Internal Controls
	– MAR Compliance
	– Anti-trust Compliance
Refer to the Audit & Risk Committee report in the 2022 and 2023 Annual Reports for detail on each workstream.
The Steering Committee held its final meeting in January 2024 to close the programme and hand over next steps 
to the Executive team.
107
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Corporate Governance Report continued
Succession Planning
The Board has developed succession 
planning through the year, now that all 
Board and Senior Leadership team 
positions are filled. Our Equality and 
Diversity Policy is embedded in our 
approach to recruitment at all levels, 
including the Board. The Nominations 
Committee oversees succession 
planning and further details are 
available as part of the Nominations 
Committee report on pages 109 to 110. 
The Board considers that all Directors 
are able to devote sufficient time to their 
duties as Directors of the Company and 
assesses their other time commitments 
in line with this expectation. This view 
was supported by the external Board 
evaluation undertaken by Russell Reynolds.
Division of Responsibilities
There is a clear division of responsibility 
between the running of the Board by 
Andy Higginson and the running of the 
Group’s business by Régis Schultz. The 
table above sets out the policy on the 
division of responsibilities of the Board 
during FY23/24.
Diversity
The Nominations Committee 
understands the positive impact that 
diversity has on decision making and, 
as such, considers the diversity of 
the Board and its Committees when 
making recommendations about the 
appointment or removal of Board and 
Committee members. The Group’s 
Equality and Diversity Policy applies 
to these appointments as it does to 
all Group roles. 
Board and Committee Support
The Company has systems in place 
to ensure the Board is supplied with 
appropriate and timely information 
that helps Board members discharge 
their duties. We utilise a fully encrypted 
electronic Board portal to distribute 
Board and Committee papers, which 
also enables the efficient distribution of 
business updates and other resources to 
the Board. Board members may request 
additional information or variations to 
regular reporting as required. 
The Company Secretary is responsible 
for advising the Board on all corporate 
governance and legal matters. In the 
event that the Company Secretary is not 
available, the Deputy Company Secretary 
assists. All Directors also have access to 
the advice and services of the Company 
Secretary, who is a fully admitted 
solicitor and attends all Board and 
Committee meetings. Directors are 
also able to take independent legal 
and professional advice when they 
believe it is necessary to do so.
Board Evaluation
In line with Provision 21 of the Code, an 
external Board evaluation facilitated by 
Russell Reynolds was undertaken during 
FY23/24. Russell Reynolds has no other 
existing connection to the Group or any 
individual Directors. The outcome from 
the evaluation of the Board and its 
Committees was reviewed with the 
Chair and considered by the Board. 
The overall view was that the Board 
remains effective, and an action plan 
has been developed by the Chair that 
is being progressed.
The report conducted by Russell 
Reynolds advised that the Board was 
slightly larger than the average FTSE 100 
board. The Board considered this and 
noted that the inclusion of Andy Long 
as a shareholder representative on the 
Board explains the larger number of 
NEDs on the Board. Russell Reynolds 
also made suggestions relating to Board 
composition and experience that are 
currently being reviewed. They advised 
that in-depth sessions on items such as 
long-term vision and strategic options 
would help to elevate discussion at 
the Board, which has been taken into 
consideration when developing the 
Board forward agenda. 
The report confirms a number of 
positive aspects of Board management 
such as effective chairship, appropriate 
Committee structure and positive 
Board dynamics. 
Policies
The Company is committed to 
conducting business with integrity and in 
a respectful, honest and ethical manner. 
Our Whistleblowing Policy encourages 
employees to raise concerns where they 
observe or suspect misconduct. The 
Anti-Corruption and Bribery Policy 
reminds employees of our zero-tolerance 
approach to bribery and corruption and 
supports our systems to counter bribery.
Our policies are reviewed annually by the 
Board and can be found on our corporate 
website at: https://www.jdplc.com/esg/
governance/our-policies.
This report was approved by the Board 
and signed on its behalf by:
Andrew Higginson
Independent Non-Executive Chair
3 June 2024
Division of Responsibilities
Chair
a) 	 Leadership of the Board and ensuring its effectiveness on all aspects of its role 
b) 	 To chair and set the agenda of all meetings of the Board 
c) 	 To promote a culture of openness and debate, by facilitating the effective contribution of Non-
Executive Directors 
d) 	 To communicate with shareholders and other stakeholders
CEO
a)	
Responsible for the day-to-day management of the businesses of the Group in accordance with 
such policies and directions as the Board of the Company may determine from time to time 
b)	
To manage the Group’s operations, including the development of strategic plans 
c)	
To develop and maintain good, open and transparent regulatory relationships 
d)	 To provide effective leadership of Senior Management of the Group in the day-to-day running 
of the Group’s business and oversight of Executive meetings
SID
a)	
To step into the role of the Chair, in the Chair’s absence 
b)	
To act as a sounding board for the Chair and to serve as an intermediary for the other Directors 
c)	
To ensure that the Chair and Group Chief Executive Officer comply with the policy on division of 
responsibilities 
d)	 To be available to shareholders if they have concerns that cannot be or have not been addressed, 
or are inappropriate to be addressed through the usual channels of the Chair, the Chief Executive 
Officer or the Chief Financial Officer
108
JD Sports Fashion Plc Annual Report & Accounts 2024

Nominations Committee Report
The financial period ended 3 February 
2024 has resulted in a number of 
changes to the composition of the 
Board. Ian Dyson, Angela Luger and 
Darren Shapland joined the Board as 
Independent Non-Executive Directors 
in the first half of the financial period and 
Dominic Platt joined as Chief Financial 
Officer in October 2023. Neil Greenhalgh 
also stepped down from the Board in 
October 2023. As Independent Non-
Executive Chair of the Board and Chair 
of the Nominations Committee, my focus 
remains on ensuring that the Board has 
the appropriate balance and depth 
of skills, knowledge, experience, market 
expertise, consumer insight, diversity 
and independence. I am pleased with 
the strength and the composition of the 
current Board and the contribution the 
new Board members have made so far. 
Chair
Andrew Higginson
Chair of the Nominations Committee
Committee members:
Helen Ashton
Bert Hoyt
Suzi Williams
Kath Smith
Key Responsibilities
The Committee’s principal duties are 
to consider the size, structure and 
composition of the Board, to ensure 
appropriate succession plans are in 
place for the Board and Senior 
Management and, where necessary, 
consider new appointments to the 
Board and Senior Management. The 
matters delegated to the remit of the 
Nominations Committee include Board 
structure, succession planning and the 
performance of the Board and the 
Senior Management. The Committee’s 
Terms of Reference detailing the full 
extent of the Committee’s roles and 
responsibilities are available on our 
corporate website.
Nominations Committee members 
as at 3 February 2024
Meetings 
attended
Andrew Higginson (Chair)
4/4
Helen Ashton
4/4
Bert Hoyt1
3/4
Suzi Williams 
4/4
Kath Smith
4/4
1	
Bert missed one meeting due to a clash with an 
unavoidable prior commitment. He liaised with 
the Chair prior to the meeting to ensure his 
feedback could be noted.
Committee Membership
The Committee is chaired by me, and 
Helen Ashton, Bert Hoyt, Suzi Williams 
and Kath Smith serve as members of the 
Committee. In accordance with Provision 
19 of the UK Corporate Governance 
Code, the majority of the members 
of the Nominations Committee are 
Independent Non-Executive Directors. 
The Chair of the Board chairs the 
Committee except when the Committee 
is dealing with the appointment of a 
successor to the Chair of the Board. 
Responsibilities
The Committee’s main responsibilities 
include:
	
–
regularly reviewing the structure, 
size and composition of the Board 
and making recommendations to the 
Board with regard to any changes;
	
–
giving full consideration to succession 
planning for Directors and Senior 
Management and overseeing a diverse 
pipeline for succession;
	
–
keeping the leadership needs of the 
Group under review with a view to 
ensuring the continued ability of the 
Group to compete effectively in the 
market; and 
	
–
identifying and nominating, for the 
approval of the Board, candidates 
to fill Board and Senior Management 
vacancies when they arise.
The Committee’s duties and responsibilities 
are set out in its Terms of Reference, 
which are reviewed annually. These are 
available on the corporate website.
109
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Meetings
The Committee held three scheduled 
meetings during the financial year and 
the table overleaf provides details of 
members’ attendance at those meetings. 
At the invitation of the Chair of the 
Committee, other regular attendees, 
who can withdraw as necessary, were 
in attendance at some or all of the 
meetings. These attendees included the 
Chief Executive Officer, Chief Financial 
Officer, Group General Counsel & 
Company Secretary, and the Deputy 
Company Secretary.
Board and Committee 
Activities 2023/2024
Non-Executive Director Recruitment
The following Board changes took place 
during the year and were supported by 
the Nominations Committee: 
	
–
In March 2023, the Board was pleased 
to welcome Ian Dyson to the Board as 
a Non-Executive Director and member 
of the Audit & Risk and Remuneration 
Committees. Ian has a strong track 
record across consumer facing 
industries and public company 
boards and has acted as Chair 
and Senior Independent Director 
in previous roles. 
	
–
In April 2023, the Board was pleased 
to announce the appointments of 
Angela Luger and Darren Shapland 
as Non-Executive Directors. Angela 
Luger brings a wealth of retail and 
Non-Executive Director experience 
to the Board, with strong experience 
in digital commerce, digital 
transformation and marketing. Darren 
Shapland has gained extensive 
experience in retail and consumer 
businesses over the past 35 years as 
both an Executive and Non-Executive 
Director. Angela and Darren officially 
joined the Board in June 2023. 
External search consultants Spencer 
Stuart were engaged with the process 
of appointing Non-Executive Directors 
during the period. Spencer Stuart have 
no connection to the Group or any 
individual Directors. 
As announced on 2 May 2024, Mahbobeh 
Sabetnia has informed the Board of her 
intent not to stand for re-election at the 
forthcoming AGM. The Committee has 
therefore commenced a process to 
find a replacement for Mahbobeh and 
will update on this when a suitable 
replacement has been identified. 
As with all Director recruitment, the 
Committee will be mindful of diversity 
when selecting a replacement. 
CFO Recruitment
The Group completed its search for a 
new Chief Financial Officer in May 2023 
and was pleased to announce the official 
appointment of Dominic Platt as CFO in 
October 2023. Dominic brings a wealth 
of experience to his role at the Group. 
Dominic was previously CFO of BGL 
Group, one of the UK’s leading digital 
distributors of financial services and 
owner of Compare the Market. Prior 
to his position at BGL, he held senior 
finance roles at Darty Plc and at Cable 
and Wireless Plc, both in the UK and 
internationally. Dominic has extensive 
experience in international consumer-
focused public and private companies, 
including helping to drive growth 
strategies and deliver successful results. 
He is an Independent Non-Executive 
Director at N Brown Group Plc and a 
Fellow of the Chartered Institute of 
Management Accountants. 
Succession Planning
Now that all Board and Senior 
Leadership team posts have been filled, 
the Committee has turned its attention 
to succession planning, focusing on the 
role of Chair, CEO, SID and the senior 
leadership team. Work on this is ongoing, 
however, the Committee is confident that 
a sufficient interim plan exists for key 
Board roles. 
The skills chart shown on page 106 
and the evaluation processes referred 
to on page 108 form the basis for 
identifying additional Board 
and Committee appointments and 
succession planning activities. This 
process will continue to be improved 
and refined as the newly transitioned 
Board, Board Committees and the 
Group’s Senior Leadership team 
embed into their new roles. 
Diversity, Equity and Inclusion
Our Equality and Diversity Policy is 
embedded in our approach to recruitment 
at all levels, including the Board. The 
policy is that all employees are treated 
fairly and equally regardless of age, 
disability, gender identity, marriage 
and civil partnerships, pregnancy and 
maternity, race (which includes colour, 
nationality and ethnic or national 
origins), religion or belief, sex or 
sexual orientation. We acknowledge 
the benefits of diversity in all its forms 
and we will continue to strive to make our 
Board and Senior Leadership team more 
representative of our diverse workforce. 
Focus for 2024/25
Our key focus for 2024/25 is to 
monitor the progress against the 
external Board evaluation action plan 
and continue to develop succession 
planning for both the Board and 
the Senior Leadership team.
Andrew Higginson
Chair of the Nominations Committee
3 June 2024
“WE ACKNOWLEDGE THE BENEFITS OF DIVERSITY 
IN ALL ITS FORMS AND WE WILL CONTINUE TO 
STRIVE TO MAKE OUR BOARD AND SENIOR 
LEADERSHIP TEAM MORE REPRESENTATIVE 
OF OUR DIVERSE WORKFORCE.”
Nominations Committee Report continued
110
JD Sports Fashion Plc Annual Report & Accounts 2024

Audit & Risk Committee Report
Role of the Committee
The Committee’s main responsibilities 
include: 
	–
monitoring the Group’s financial 
reporting process and the integrity 
of the financial statements, and 
any significant financial reporting 
judgements; 
	–
reviewing and challenging the 
adequacy and effectiveness of the 
Group’s internal financial controls (that 
is, the systems established to identify, 
assess, manage and monitor financial 
risks) and the Group’s internal control 
and risk management systems; 
	–
reviewing the objectivity and 
effectiveness of the audit process and 
reviewing the scope of the audit and 
non-audit work undertaken by the 
External Auditor;
	–
evaluating and challenging the External 
Auditor’s role, work and effectiveness; 
	–
monitoring the work of the recently 
established Internal Audit function 
including reviewing the planned 
activities and receiving reports from 
the Group Head of Assurance; and
	–
overseeing compliance with applicable 
legal and regulatory requirements, 
including monitoring ethics and 
compliance risks.
The Committee’s duties and responsibilities 
are set out in its Terms of Reference, which 
are reviewed annually. These are available 
on the Group’s website. 
Membership
The Committee is made up of a minimum 
of four members’, each an Independent 
Non-Executive Director. The Chair of the 
Board is not a member of the Committee 
but may attend its meetings by invitation. 
For the purposes of the UK Corporate 
Governance Code 2018 (the ‘Code’), 
the Chair of the Committee, Helen 
Ashton, qualifies as a person with 
recent and relevant financial experience. 
The Committee as a whole has deep 
competence relevant to the sectors 
in which the Group operates. 
Chair,
Helen Ashton
Chair of the Audit & Risk Committee
Committee members:
Kath Smith
Ian Dyson
Darren Shapland
Full details of the skills and experience of 
the Committee members can be found on 
pages 96 to 97.
Audit & Risk Committee members 
as at 3 February 2024¹
Meetings 
attended
Helen Ashton
5/5
Kath Smith
5/5
Ian Dyson
5/5
Darren Shapland2
3/3
1.	
Detail on attendance at Audit & Risk Committee 
meetings during the period is on page 106 .
2. 	
Darren Shapland was appointed 1 June 2023. 
Following his appointment, there were 3 
committee meetings which he attended.
Meetings
The Committee meets at least three 
times a year, to coincide with key dates 
in the financial reporting and audit cycle, 
and otherwise as the Chair requires. To 
enable it to carry out its responsibilities, 
the Committee has an annual rolling 
agenda which is maintained by the 
Company Secretary, and regularly 
reviewed in conjunction with the Chair 
of the Committee. This ensures that the 
agenda for each meeting aligns with 
both the financial reporting and audit 
cycle, as well as particular matters 
arising throughout the year considered 
appropriate by the Committee for 
its scrutiny. The Company Secretary 
also maintains a tracker of actions 
arising from meetings. At the next 
scheduled Board meeting, the Chair 
of the Committee reports formally 
to the Board on the proceedings of 
the Committee, including how it has 
discharged its responsibilities. The 
Committee held five scheduled 
meetings during FY 2023/24 and the 
table on page 106 provides details of 
members’ attendance at those meetings.
At the invitation of the Chair of the 
Committee, other regular attendees, 
who can withdraw as necessary, joined 
some or all of the meetings: the External 
Auditor, the Chair of the Board, the Chief 
Executive Officer, the Chief Financial 
The last 12 months has seen  
continued focus on improving 
the Group’s governance position 
under the stewardship of the Audit 
& Risk Committee. As a result of 
that progress in the year we were 
able to conclude the work of the 
Corporate Governance Transformation 
Programme, our ambitious, wide-
ranging, Board-led governance reform 
programme, and hand over the work 
of the Programme to the business to 
implement the recommendations. 
Board developments have been 
supported by significant investment in 
governance, some progression towads 
enhanced internal control and regulatory 
oversight and reporting. Whilst there has 
been significant progress in building 
Board structures and internal expertise 
across the related parts of the business, 
it is acknowledged that there is 
significantly more to do, as described 
in this report. This will be a multi-year 
programme and will continue to require 
investment in appropriate resources, 
IT systems and governance.
This investment and the continued 
delivery of a programme to further 
improve our Governance and 
Compliance environment and the 
alignment of our risk management 
process to the Group strategy all 
significantly enhance how we can 
provide shareholders with confidence 
in how our business is governed.
111
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Audit & Risk Committee Report continued
Officer, the General Counsel & Company 
Secretary, the Group Head of Assurance, 
the Chief Information Security Officer 
(CISO) and the Deputy Company 
Secretary. The Committee held regular 
private meetings with the External 
Auditor and the Group Head of 
Assurance during the year.
Committee evaluation
During the course of the year an external 
board evaluation was conducted by 
Russell Reynolds. Further detail on this 
can be found on page 95. The 
effectiveness of the Committee was 
assessed as part of this evaluation and 
was found to be operating effectively. 
Key activities of the Committee 
during the year 
	
–
Monitored the effectiveness of the 
financial reporting process, including 
review of the Company’s annual and 
half-yearly reports and preliminary 
announcements alongside reports 
from management and the External 
Auditor.
	–
Considered and reported to the Board 
on significant financial reporting issues 
and judgements contained in them, 
and submitted recommendations and 
proposals to ensure the integrity of 
the financial reporting process. 
	–
Considered the nature and cause 
of the prior period adjustments 
identified in the Group and Company 
accounts (see page 113).
	–
Reviewed the clarity and completeness 
of disclosures in the financial reports 
and statements and considered 
whether the disclosures made were 
set properly in context. 
	–
Reviewed all material information 
presented with the financial 
statements, such as the Strategic 
report, Directors’ report and the 
Corporate Governance statement 
(in so far as it relates to the audit).
	–
Reviewed the assessment of going 
concern and the viability statement in 
respect of these financial statements.
	–
Concluded that these Annual Reports 
and Accounts when taken as a whole 
were fair, balanced and understandable 
and provided sufficient information 
to enable the reader to assess the 
Group’s position and performance.
Internal controls and risk management 
	–
Kept under review the adequacy and 
effectiveness of the Group’s internal 
financial controls (that is, the systems 
established to identify, assess, manage 
and monitor financial risk and risk 
management systems.
	
–
Received regular reports on any 
control deficiencies identified, 
including in relation to the prior 
period adjustments referred to above, 
and considered the adequacy of 
management’s response to identified 
deficiencies including mitigation 
actions taken and the implementation 
of longer-term control improvements. 
	–
Oversaw the Group’s progress in 
improving the effectiveness of Internal 
Control over Financial Reporting 
(ICFR) as part of the Corporate 
Governance Transformation 
Programme. Further information 
regarding this control improvement 
plan is included in the Financial 
Reporting Controls section later 
in the report.
	–
Considered reports from the External 
Auditor on progress and the results 
of the External Auditor’s testing of 
controls as part of the External 
Auditor’s work. 
	–
Reviewed the adequacy and security 
of the Group’s Speak Up policy 
arrangements whereby staff and 
contractors of the Group may, in 
confidence, raise concerns about 
possible improprieties in financial 
reporting or other matters, and 
monitored any incidences of reports 
made under the policy. 
	–
Considered reports from the CISO 
in relation to cyber incidents that 
occurred in the year (see page 45) 
including considering the adequacy 
of the proposed response and related 
cyber security plan.
	–
Reviewed and approved the 
Group’s tax strategy and tax policy. 
	–
Oversaw the Group’s progress 
in improving the effectiveness of 
ICFR as part of the Governance 
Transformation Programme.
	–
Monitored compliance with the 
UK Corporate Governance Code 
including outputs from the Corporate 
Governance Steering Committee.
	–
Received updates regarding the 
implementation of the new Risk 
Management Framework 
(see page 44) and considered the 
appropriateness of the identified 
principal risks and uncertainties 
(see pages 44- 55).
Internal audit
	–
Reviewed and approved the annual 
schedule of work of the Internal 
Audit function. 
	–
Approved the Internal Audit Charter. 
	–
Received reports on the results of 
the Internal Auditor’s work on a 
periodic basis and received reports 
addressed to the Committee from 
the Internal Auditor. 
	–
Monitored and reviewed the 
effectiveness of the work of the 
Internal Audit function including 
the capacity within the function.
External audit
	–
Following the appointment of Deloitte, 
monitored the onboarding of the 
External Auditor and the transition 
from the previous Auditor. 
	–
Oversaw the relationship with the 
External Auditor, including agreeing 
remuneration, terms of engagement 
and scope of, and plan for, annual and 
interim audits. 
	–
Monitored the audit of the Company 
and consolidated financial statements 
ensuring an effective and high-quality 
audit was conducted. 
	–
Assessed the External Auditor’s 
independence and objectivity and 
the effectiveness of the external 
audit process. 
	–
Ensured co-ordination with the 
activities of the Internal Audit function 
and evaluated the risks to the quality 
and effectiveness of the financial 
reporting process in light of the 
Auditor’s communications with 
the Committee. 
	–
Reviewed, and oversaw the application 
of, the Group’s formal policy on the 
provision of non-audit services by the 
External Auditor as described further 
from page 132. 
Governance
	–
Conducted an annual review of the 
Committee’s Terms of Reference. 
	–
Reviewed the outcomes of an 
external evaluation of the Committee’s 
performance to ensure it is operating 
at maximum effectiveness. 
	
–
Compiled a report describing 
the roles and responsibilities of the 
Committee and the actions taken by 
the Committee to discharge these 
responsibilities for inclusion in the 
Annual Report and Accounts.
Significant financial reporting 
matters and judgements
The Committee considered the following 
significant issues during the year. As part 
of these considerations, the Committee 
received updates from management and 
sought assurance from the internal and 
external auditors. The Committee was 
satisfied with how each of the significant 
issues discussed were addressed.
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Area of Focus
Actions taken
Liabilities in respect of the Put 
and Call Options
The accuracy of the calculation 
of the measurement of liabilities 
in respect of put options 
and earnouts 
The Committee considered management’s calculations of the measurement of liabilities in respect of put and call 
option agreements and payments due to non-controlling interests (earnout agreements), including the forecasts, 
growth rates and discount rates used in these calculations. The prior period adjustments in relation to put and 
call options (as set out in Note 39 to the Consolidated Financial Statements) and their root cause were also 
reviewed by the Committee. The Committee reviewed the disclosures made in Note 1 of the Consolidated 
Financial Statements in relation to key sources of estimation uncertainty in this regard. The Committee was 
satisfied that liabilities for potential future earnout payments had been accounted for appropriately and that the 
disclosures made under IAS 1 “Presentation of Financial Statements” were appropriate. For further information, 
see Note 24 to the Consolidated Financial Statements. 
Goodwill, Intangibles, and 
Store Impairments
Estimates and judgements 
in relation to goodwill 
impairment testing
The Committee reviewed and challenged management’s impairment testing of goodwill, intangibles, and the 
Group’s portfolio of store cash-generating units. The Committee considered the key assumptions and 
methodologies for both value in use models and fair value measurements to conclude on the appropriateness of 
the impairment losses recognised. This included challenging projected cash flows, discount rates and 
considering the uncertainties arising from a macroeconomic downturn, higher levels of operating cost inflation 
and climate change. The Committee also reviewed the impairment disclosures, including sensitivities. For further 
information, see Note 13 and 14 to the financial statements.
Going Concern and Viability 
The going concern assessment 
and viability statement
The Committee undertook a detailed review of the financial liquidity of the business over the twelve months 
from the date of the accounts and the formal viability assessment period of five years taking into account cash 
flows, current levels of debt and the availability of future finance. The viability assessment was discussed by the 
Committee in January 2024 and scenarios to be stress-tested through the business’s corporate plan were 
agreed. The outcomes of scenarios, stress-tests and further enquiries were discussed and concluded in May 
2024. See Going Concern and Viability Statement on pages 54 to 55.
IFRS 16 ‘Leases’
Accounting for the Group’s 
lease arrangements under 
IFRS 16
The Group has over 3,000 leases which are accounted for under IFRS 16 ‘Leases’. The Group’s components still 
report their results to the Group under IAS 17, the previously applicable accounting standard. IFRS 16 overlay 
adjustments are manually posted in the consolidation in order to reverse the legacy accounting and record right of 
use assets and lease liabilities as required by IFRS 16. This process is complex given the number of leases. The 
Committee has reviewed the nature of the overlay adjustments and the process management adopts to ensure the 
IAS 17 accounting has been appropriately eliminated. The Committee also reviewed the prior period adjustment 
relating to leases that should have been recognised in prior periods and is satisfied the disclosure of the nature of 
the adjustment is appropriate. For further information, see Note 39 to the Consolidated Financial Statements. 
Alternative Performance 
Measures
The Group uses Alternative 
Performance Measures (APMs) 
and includes additional 
disclosures, including 
reconciliations to 
statutory measures
The Committee considers it important to take account of both the statutory measures and the APMs when 
reviewing these financial statements. In particular, adjusting items excluded from Operating Profit and Profit 
before Tax were reviewed by the Committee and it is satisfied that the presentation of these items is clear, 
applied consistently across years and that the level of disclosure is appropriate. The total adjusting items charge 
this year was £106.0m (2023: £504.7m). Adjusting items are detailed on page 160. The most significant items 
relate to impairment of non-financial assets and income recognised in relation to the movement in present value 
of the put and call option liability. The Committee gave particular attention to ensure the Group’s APMs are not 
presented in ways that give them greater prominence than amounts stemming from the financial statements; 
that specific, tailored explanations for the inclusion of individual APMs are provided; and that APMs are 
reconciled to the most directly reconcilable line items. See note 4, Adjusting items, and page 253, APMs.
Prior Period Adjustments
The Group has identified 
a number of prior period 
adjustments impacting both 
the Group and Company 
Financial statements
The Committee considered the nature and cause of the prior period adjustments that have been identified 
during the course of the external audit, further details of which are set out in Notes 39 and C24 to the financial 
statements. The Committee considered the quantum of each of the adjustments relative to materiality and 
considered the requirements of IAS 8 “Accounting Policies, Changes in Accounting Estimates and Errors”, 
concluding the adjustments relate to material matters which has required retrospective restatement of both the 
Group and Parent Company financial statements. 
The Committee is satisfied that the disclosures in Notes 39 and C24 explain the reason for the adjustments and 
the impact on previously reported profit and net assets. The control findings and recommendations from the 
external auditor are being incorporated into our on-going work with the objective of significantly improving the 
effectiveness of our internal controls over financial reporting.
Key Developments 
During the Year
The Board established a Corporate 
Governance Transformation Programme 
Steering Committee in June 2021 to 
oversee the enhancement of our 
Governance, Compliance, Risk 
Management and Internal Controls. As 
Chair of that Committee, I am pleased 
to report that the conclusion of the 
Programme, and transition into business 
as usual following an 18 month project. 
External assurance was undertaken by 
the Committee to provide confidence 
in the progress of the Programme. 
Further detail regarding the corporate 
governance arrangements for the Group 
can be found from page 94.
Whilst good progress has been 
made through the formal programmes, 
there is still further work underway in 
a number of areas which will continue 
to be monitored by the Audit & Risk 
Committee. Progress has been made on 
Risk Management with the implementation 
of a new Risk Management Framework 
and a quarterly Executive Risk Committee, 
and a review of our Key Risk Areas and 
Risk Appetites, further details of which 
can be found on page 45. On ICFR, I am 
pleased to report that progress has been 
made to address the majority of the 
prioritised deficiencies over the current 
year, however, the Committee continues 
to monitor progress and hold management 
to account on ensuring this work and 
related work on IT controls is completed 
and fully transitioned to business as usual. 
Whilst progress has been made in the year, 
in line with the multi-year programme, 
further work is needed to embed robust 
controls into the Group and ensure they 
operate effectively throughout the year 
as part of a controls culture.
Key to this is ensuring the Group 
Finance team is sufficiently resourced 
and has the necessary technical skills and 
financial experience. The Group Finance 
function is evolving and a number of key 
appointments have been made in the 
year (including a new Group CFO and 
Group Finance Director). Beyond these 
appointments, it will take time to establish 
a Group Finance team of the right size 
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Governance Report
Financial Statements
Group Information

and experience for a Group of our scale. 
Building the size and capability of the 
Group Finance team is a key priority for 
the new Group CFO and Group FD in 
FY25 and will be a continued area of 
focus for the Audit & Risk Committee.
The Committee will continue to focus on 
both Risk Management and ICFR, and I 
will report back on progress in the next 
Annual Report. 
Given the importance of cyber security 
to the Group, the Committee has received 
a cyber security update at each meeting, 
including updates on specific cyber 
incidents that occurred in the year, 
noting the progress that has been made 
since the appointment of the new CISO. 
The Committee has also undertaken 
training and scheduled a deep dive 
to enhance knowledge in this area. 
The Committee has considered in 
detail the approach to Going Concern 
and Viability and ensured that this 
is consistent with the Group’s risk 
management. It has also scrutinised 
the scenario modelling, and plausibility 
of the assumptions used. 
During the course of the year, the 
overall strength of the team surrounding 
Audit & Risk matters within the Group 
has increased. The Committee has been 
strengthened by the addition of Darren 
Shapland and Ian Dyson, who both bring 
deep financial experience outlined in 
their biographies on page 97. Dominic 
Platt and Theresa Casey, in their roles as 
CFO and General Counsel & Company 
Secretary respectively, have enhanced 
capability at executive level. Additional 
roles have been created in areas such as 
corporate governance, data protection, 
cyber security, risk management, and 
internal audit to build on the work that 
has been undertaken and ensure current 
standards can be both maintained and 
improved upon. The newly created 
internal audit function has enhanced 
the operation of the Committee and 
provided additional assurance. 
The Audit & Risk Committee has also 
worked closely with the newly formed 
ESG Committee to ensure activities 
are complementary. 
During the year we have also welcomed 
Deloitte as our new auditor. They have 
spent significant time in this transitionary 
year understanding the Group and 
providing a fresh perspective on our 
internal controls, risk management 
environment and financial reporting. 
Their findings are being incorporated 
into our ongoing work to enhance our 
internal control and risk management, 
and their review of financial reporting 
has resulted in a number of prior period 
adjustments (see Key Audit Matters 
on pages 134 – 138).
The associated findings and other 
control recommendations are being 
incorporated into our on-going ICFR 
work to improve the effectiveness 
of our internal control environment. 
Assessment of the effectiveness 
of the group’s system of internal 
controls and risk management.
As outlined on page 44, the Group 
has established a framework for risk 
management and is in the process of 
embedding this across our operations. 
The Board, in conjunction with 
management, is responsible for deciding 
risk appetite and how best to manage 
and mitigate risk. The Audit and Risk 
Committee has delegated authority from 
the Board to monitor and evaluate the 
effectiveness of the internal controls 
relied on for risk mitigation. 
Financial reporting controls
As previously communicated, a 
Corporate Governance Transformation 
Programme has led work to improve the 
effectiveness of our ICFR, including in IT 
general controls. The following are the 
key activities undertaken by the ICFR 
programme, under the oversight of the 
Audit and Risk Committee: 
	
–
Development of process and control 
mapping documentation covering 
80% of the Group’s businesses. 
	
–
Establishment of clear accountability 
for the operation and remediation of 
controls at both Group and 
regional levels. 
	
–
Training and upskilling of our 
finance and operational teams 
over control operations. 
	
–
Rollout of a global digital tool to 
manage the ICFR framework and 
track remediation progress. 
	–
Automation of the revenue recording 
process in the UK to decrease manual 
intervention and reduce the risk profile.
As a result of the progress in the year, 
and investments in our teams, the work 
of the programme has been handed 
over to business-as-usual activity. 
The ICFR programme in the last year has 
focused predominantly on embedding 
a consistent control framework across 
the Group in our key financial business 
processes and remediating the priority 
control deficiencies identified. 
Further work is focused on the 
following areas: 
	–
Ensuring there is a robust framework of 
controls to address deficiencies across 
the IT landscape, including both general 
IT controls and cyber security controls. 
	
–
Improvement of management 
review controls, particularly where 
significant reliance is placed on 
complex calculations and judgement 
and estimates.
	
–
Reduction in manual interventions 
in finance systems and processes to 
enhance controls over our consolidation 
and journal processes for example. 
This is expected to require investment 
in new IT systems.
	
–
Simplify and standardise policies 
across the Group.
Non-financial controls
The Committee also assessed the 
effectiveness of operational, compliance 
and non-financial controls through 
review and challenge of the following 
during the year:
	
–
Deep dives into cyber incidents 
and ensuring lessons learned were 
embedded across the organisation. 
	
–
Reviewed the adequacy of the Group’s 
Speak Up policy arrangements 
whereby staff and contractors of 
the Group may, in confidence, raise 
concerns about possible improprieties 
in financial reporting or other more 
general matters.
	
–
Considered reports from the External 
Auditor on progress and the results 
of their testing of controls. 
	
–
Approved and monitored the Group’s 
tax strategy.
	
–
Monitored compliance with the UK 
Corporate Governance Code including 
outputs from the Corporate 
Governance Transformation 
Programme steering committee.
	
–
Considered the progress made 
around the development of entity-
level controls, including actions plans 
to strengthen and improve controls.
	
–
Reviewed the outputs of the Group’s 
first annual fraud risk assessment, 
the adequacy of mitigating controls 
and plans to strengthen weak 
fraud controls.
These evaluations were supported by the 
Group CFO, Group CISO, Group Head of 
Assurance, Deputy Company Secretary, 
Head of Regulatory & Compliance and 
Head of Internal Controls.
Conclusions and next steps
The Committee does recognise that the 
internal control environment requires 
ongoing improvements and the ICFR 
work will continue for a further 2-3 years 
as further investment in systems and 
building the capabilities and experience 
of the teams is required. The progress 
made by the business in developing a 
controls culture and implementing the 
ICFR programme continues to be a key 
focus area for the Audit Committee. 
The results of the ongoing investment 
in systems and capability and the ICFR 
programme will also be important to 
improving the timeliness of our close 
process, in particular our year end 
reporting, and also as the organisation 
prepares for enhanced disclosures under 
the new UK Corporate Governance Code. 
Audit & Risk Committee Report continued
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The Audit and Risk Committee will 
continue to support management and 
review development progress with 
particular focus on:
	
–
Understanding how controls are being 
embedded sustainably throughout the 
organisation, particularly IT controls.
	
–
Reviewing the progress being made to 
remediate known control deficiencies.
	–
Obtaining assurance from management 
on the effectiveness of controls.
	
–
Understanding the work being 
done to enhance the culture around 
controls and ensure it has the right 
priority in the organisation.
	
–
The development work on material 
controls to support enhanced 
disclosures as set out in Provision 
29 of the new UK Corporate 
Governance Code
	
–
Completion of the entity-level control 
(ELC) identification and development 
that started in FY24 and ensuring 
consistency of ELCs across the group.
	
–
Understanding the integration plan 
for acquisitions planned for FY25 
including ensuring that effective 
controls and standardised policies 
and processes are implemented.
Internal Audit 
The Group’s Internal Audit function, 
which is in a development phase, will 
further improve as the team continues to 
be embedded. It provides independent 
assurance to the Board on the Group’s 
risk management and internal control 
framework, has regularly provided input 
into Committee meetings. The Group 
Head of Assurance has direct access to, 
and regular meetings with, the Chair of 
the Committee, and attends all meetings 
of the Committee. A private meeting of 
the Committee and the Group Head of 
Assurance was held during the year to 
provide an opportunity for feedback 
without the Executive Directors present. 
In addition, the Internal Audit function 
has unrestricted access to employees 
and documentation across the Group to 
enable it to perform its duties. There are 
also arrangements in place to enable the 
function to commission the support of 
technical experts and other additional 
support as required. During the year, 
the Committee monitored progress of 
the Internal Audit function against the 
Internal Audit Plan and ensured that the 
function had sufficient resource to carry 
out its duties effectively. The Committee 
approved the Internal Audit Charter and 
the Internal Audit Annual Plan, which 
was formulated via a comprehensive 
risk assessment involving senior 
management. During the year, the 
Committee received reports on the 
outcomes of the Internal Audit function’s 
work, and the Committee closely 
monitored management’s response to 
actions identified in the reports. The 
Committee is satisfied that the Internal 
Audit function has continued to perform 
effectively during the year.
External Audit
As advised in last year’s Annual Report & 
Accounts, the Audit and Risk Committee 
carried out a competitive tender process 
and as a result, recommended to the 
Board that Deloitte be appointed as 
External Auditor to the Company. The 
recommendation was made free from 
third party influence and no restrictive 
contractual clause has been imposed on 
the Company. Following the passing of 
an ordinary resolution by Shareholders 
at the 2023 Annual General Meeting of 
the Company, Deloitte was appointed to 
act as External Auditor for the financial 
year ended 3 February 2024. The 
audit partner is Jane Boardman. KPMG 
therefore stood down as External Auditor 
at that time and an audit transition plan 
was enacted to ensure an effective 
transition to Deloitte. 
The Company has complied with the 
provisions of the Statutory Audit Services 
for Large Companies Market 
Investigation (Mandatory Use of 
Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014.
During the year, the Committee assessed 
the quality and effectiveness of the 
Auditor, having particular regard to:
	
–
the External Auditor’s understanding 
and insights into the Group’s business;
	
–
the External Auditor’s approach to key 
areas of judgement, the extent of 
challenge and the quality of reporting; 
	
–
the quality of controls in place to 
deliver the audit and how the agreed 
audit plan was delivered; 
	
–
the External Auditor’s independence 
and objectivity; 
	
–
the safeguards put in place by the 
Committee and the External Auditor 
to avoid any compromise of the 
independence and objectivity of the 
External Auditor; 
	
–
management’s feedback on the 
External Auditor; and 
	
–
private sessions with the External 
Auditor without management present. 
Following an examination of the above 
factors, the Committee is satisfied that 
the audit, as carried out by the External 
Auditor, is effective and demonstrates 
appropriate, independent and objective 
professional scepticism and challenge to 
management’s assumptions.
Non-audit fees 
The Committee reviewed the 
Company’s policy on engagement 
of the External Auditor for the 
provision of non-audit services. 
The non-audit service fees incurred 
totalled £20k which related to agreed 
upon procedures in Spain to verify the 
2023 and 2022 Annual Packaging 
Declaration submitted by Deporvillage 
S.L. to Ecoembalajes España, S.A. for a 
total fee of £20k for both periods. 
This equates to a non-audit to audit fee 
ratio of 0.1%. We continue to ensure the 
level of non-audit fees is compliant with 
the Company’s 70% non-audit fee cap 
rule. The Committee has concluded that 
the provision of non-audit services has 
not compromised the External Auditor’s 
independence and objectivity.
Fair, Balanced and 
Understandable
At the request of the Board, the 
Committee has considered whether, 
in its opinion, this Annual Report and 
Accounts, taken as a whole, is fair, 
balanced and understandable and 
whether it provides the information 
necessary for shareholders to assess 
the Company’s position, performance, 
business model and strategy. The 
Committee is responsible for reviewing 
the Group’s draft financial statements 
prior to Board approval. As part of 
such review, the Committee considers 
whether suitable accounting policies 
have been adopted and whether 
appropriate judgements have been 
made by management. The Committee 
also considers whether appropriate 
disclosure of significant estimates and 
judgements have been made along with 
other key matters during the financial 
period. The Committee reviews reports 
by the External Auditor on the full-year 
results. The significant issues considered 
as a Committee were consistent with 
those identified by the external auditor. 
Anti bribery and corruption
The Group strives to conduct itself 
in all areas and at all levels in an 
ethical manner. The Group takes a 
zero tolerance approach to bribery 
and corruption, amongst its employees, 
suppliers and any associated parties 
acting on the Group’s behalf and this is 
very clearly documented in the way that 
it contracts with any such third-parties. 
The Group has a detailed Anti-Bribery 
and Corruption Policy and is committed 
to acting professionally, fairly and with 
integrity in all its business dealings.
Helen Ashton
Chair of the Audit & Risk Committee
3 June 2024
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Group Information

ESG Committee Report
Key responsibilities
The Committee provides oversight for the 
ESG activities of the Group, performance 
against the ESG strategic initiatives and 
ensures the ESG activities complement 
the wider ESG strategy of the Group. 
The Board has delegated ownership 
for oversight of the ESG strategy to the 
committee. The Committee’s full Terms 
of Reference outlining the full extent of 
the Committee’s roles and responsibilities 
are available on our corporate website. 
The ESG Committee, as a sub committee 
of the Board, was formed during the 
financial year and reflects the desires of 
the Board to ensure ESG is embedded 
into all the Group’s activities. 
Committee membership
The Committee is chaired by Angela 
Luger, an Independent Non-Executive 
Director. Régis Schultz, Kath Smith, 
Darren Shapland and Theresa Casey 
are members of the Committee. All 
members of the Committee have relevant 
expertise in ESG. Details of Committee 
member’s attendance can be found 
in the table below. 
At the invitation of the Chair of the 
Committee, other regular attendees 
include the PLC Board Chair, Chief 
People Officer, Chief Financial Officer, 
Group Procurement and Sustainability 
Director and the Deputy Company 
Secretary. Other colleagues within the 
Group will be invited to the meetings 
on an ad hoc basis depending on the 
agenda of the meeting. 
Angela Luger
Chair of the ESG 
Committee
I am pleased to present the first ESG 
Committee report for JD Sports. The 
newly formed Committee, whilst in its 
early stages, has taken steps to define 
its remit, set out its priorities and 
establish reporting structures into 
the ESG Committee. The Committee 
was set up to reflect the increasing 
focus on ESG and provide sufficient 
oversight of the Group’s ESG activities 
and reporting. 
For the year ahead, the Committee 
will be focused on ensuring ESG is 
embedded within the organisation 
and that ESG activities complement 
our existing strategy. 
Committee activities
As the Committee’s first meeting 
was held in December 2023, much of 
the activity so far has been establishing 
the forward agenda for the Committee, 
establishing appropriate Terms of 
Reference and setting the remit of the 
ESG management committee, which 
will put into practice the work of the 
ESG Committee. 
The ESG management committee, 
comprising of members of the Group’s 
management team feeds into the ESG 
Committee and delivers its strategy. 
Going forward the Committee is 
aiming to meet at least three times per 
year, with a forward agenda ensuring 
that relevant topics are appropriately 
scheduled and cover the full scope of 
items the Committee is responsible for.
The Committee will also undertake 
appropriate training and site visits 
where appropriate. 
Angela Luger
Chair of the ESG Committee
3 June 2024
ESG Committee Members as at 
3 February 2024 
Meetings 
attended
Angela Luger 
1/1
Régis Schultz 
1/1
Kath Smith
1/1
Darren Shapland
1/1
Theresa Casey	
1/1
Committee members:
Régis Schultz
Kath Smith
Darren Shapland
Theresa Casey
“FOR THE YEAR AHEAD, THE COMMITTEE 
WILL BE FOCUSED ON ENSURING ESG IS 
EMBEDDED WITHIN THE ORGANISATION 
AND THAT ESG ACTIVITIES COMPLEMENT 
OUR EXISTING STRATEGY.”
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Directors’ Remuneration Report
Dear Shareholder,
On behalf of the Board and Remuneration 
Committee (‘Committee’), I am delighted 
to introduce our FY23/24 Remuneration 
Report — my second since taking the 
role of Chair of the Committee in 
September 2022.
The Company continued to undergo a 
period of rapid growth and change 
during the year, including further 
changes to the composition of the 
Board. We were pleased in particular to 
welcome Ian Dyson and Angela Luger 
to the Committee last summer — both 
of whom bring a wealth of experience 
to the Group as we continue to pursue 
our strategic international growth and 
expansion plans, with strong execution 
across geographies and fascias.
Commercially, we are pleased to have 
outperformed a challenging market 
during the year. When trading conditions 
at the key period between Black Friday 
2023 and the New Year were more 
challenging than hoped, the strength 
of the JD brand meant we still delivered 
strong organic sales growth* of 9% and 
maintained significant cash balances. 
However, ultimately economic headwinds 
and an increased promotional environment 
did impact profitability. As a result, in spite 
of positive performance, remuneration 
outcomes are lower than in prior periods, 
demonstrating the link between pay and 
performance under the refreshed 
Directors’ Remuneration Policy (the 
‘Policy’) put in place in December 2022. 
Directors’ Remuneration Committee 
members as at 3 February 2024
Meetings 
attended
Suzi Williams 
4/4
Bert Hoyt1
3/4
Helen Ashton
4/4
Mahbobeh Sabetnia
4/4
Angela Luger2
3/3
Ian Dyson2
3/3
1.	
Bert Hoyt was unavailable due to other 
unavoidable commitments. He liaised with 
the Chair prior to the meeting to ensure his 
feedback was noted. 
2.	
Ian Dyson and Angela Luger joined the 
Committee in June 2023 and have attended 
all meetings since then.
It has been another busy year for 
the Committee, during which we have 
continued to drive transformation of 
governance. The following primary 
items were considered in addition 
to the business as usual activities:
	
–
Development of the approach to 
the first grant of Long-Term Incentive 
Plan (‘LTIP’) awards under the new 
Policy which was approved by 
shareholders at the December 2022 
General Meeting. This included rolling 
out awards across the Senior 
Management teams in a number 
of geographies across the globe. 
Suzi Williams
Chair of the Remuneration 
Committee
This has put us in a position where 
we now have structures and 
processes appropriate for the size 
and complexity of the business and 
an overall remuneration approach 
that aligns with long-term shareholder 
value creation.
	
–
Consideration of the remuneration 
arrangements for Neil Greenhalgh’s 
departure, including treatment of 
his outstanding incentive awards. 
The Committee is grateful for Neil 
agreeing to work beyond his notice 
period to support an orderly transition 
with the new CFO.
	
–
Approval of the remuneration 
arrangements for Dominic Platt on 
his appointment as the new Chief 
Financial Officer (‘CFO’) with effect 
from 4 October 2023, including 
determining an appropriate buy-out 
award calculated with reference to the 
value of awards made by his previous 
employer. Half of this was delivered 
in shares to give him a stake in the 
business and align his interests with 
shareholders.
	
–
The approval of LTIP awards to Senior 
Managers during FY23/24 to reflect 
that no LTIP awards were made in 
FY22/23, and the grant of an LTIP 
award to Régis Schultz to satisfy a 
contractual entitlement to make an 
award shortly after commencing 
employment.
	
–
Alongside this, the Committee has 
overseen substantial investment in 
reward for our broader workforce 
as we continue to strengthen 
and develop our employee value 
proposition.
The Report is set out in the 
following sections:
Section
Page
Chair’s Statement
117 to 118
Remuneration at a Glance 
– summarising the 
remuneration arrangements 
for Executive Directors
119 to 120
Annual Report on 
Remuneration — detailing 
the pay outcomes for 
FY23/24 and 
implementation of the 
Policy in FY24/25
121 to 130
Implementation 
of Revised Policy
The refreshed Policy which we are now 
operating under, was almost unanimously 
approved by shareholders in December 
2022 and is a huge step for the business, 
requiring extensive changes to internal 
remuneration processes and practices. 
It set a new performance tone and 
landscape inside the business heading 
into the new financial year and has led 
to a new approach to performance 
conversations with the broader 
Senior Leadership team.
Committee members: 
Angela Luger
Bert Hoyt
Helen Ashton
Ian Dyson
Mahbobeh Sabetnia
**	
Throughout the Directors’ Remuneration 
Report, unless otherwise stated ‘**’ indicates 
an instance of a metric which has been 
adjusted for use in incentives, in order to 
provide a better measurement of underlying 
performance for remuneration purposes. The 
metrics are based on Alternative Performance 
Measures (indicated by “*” throughout the 
Annual Report) which are defined and reconciled 
in the Alternative Performance Measures section 
from page 253 but further adjusted as set out 
in the footnotes on pages 122 and 123.
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Group Information

Directors’ Remuneration Report continued
Performance and Incentive 
Outcomes for 2023/24
Annual Bonus
On an incentive adjusted basis Profit 
Before Tax and Adjusting Items** for 
the year was £936.6 million, Group 
Revenue** was £10,482.4 million and Free 
Cash Flow** was £536.4 million. This 
resulted in an outcome of 0% of maximum 
under the Profit Before Tax and Adjusting 
Items** and Free Cash Flow** elements of 
the annual bonus. The outcome under the 
Revenue** element was 77% of maximum.
Outcomes for the non-financial metrics 
were on-target for Net Promoter Score 
(‘NPS’) and at threshold for Group 
Employee engagement.
The overall resulting formulaic annual 
bonus outcome for the CEO and 
departing CFO for FY23/24 was c.19% of 
maximum. The Committee considered the 
payment of a bonus to the incoming CFO 
and determined that a bonus award of 
c12% of maximum is an appropriate 
reflection of his contribution to business 
performance in the year. Full details on 
the outcomes for the year are included 
on page 122.
LTIP
The LTIP awards granted to Neil 
Greenhalgh on 20 October 2021 vested 
in respect of performance over the period 
ended 3 February 2024. The award was 
subject to Profit Before Tax and Adjusting 
Items* performance without further 
adjustment for remuneration purposes. 
The overall outcome of this LTIP award 
was equivalent to 140% of salary. Further 
detail is provided on pages 122 and 123.
Granting of LTIP Awards
LTIP Awards in Respect of FY22/23
LTIP awards were not granted in FY22/23 
as a result of significant changes to the 
composition of the Board and the Policy 
review that was ongoing. However, 
following stabilisation of the Board 
during FY23/24, and following a detailed 
programme of work to establish a global 
share plan for the leadership of the 
business in line with the refreshed 
strategy, in October 2023, the Committee 
determined it was appropriate to make 
awards to Senior Managers to reflect the 
awards that would ordinarily have been 
made in October 2022 on an annual basis. 
The Company was also in a position 
by October 2023 to make a long-term 
incentive award to the CEO to reflect 
a contractual commitment given to him 
“ENSURING ALIGNMENT OF REMUNERATION 
WITH PERFORMANCE AND STAKEHOLDER 
INTERESTS UNDER THE REFRESHED POLICY.”
on joining that he would also receive an 
ordinary course annual award in respect 
of FY22/23, which was to be granted as 
soon as practicable after he commenced 
employment. Further detail is provided 
on page 124.
LTIP Awards in Respect of FY23/24
A key component of our revised Policy 
is our new Long-Term Incentive Plan, and 
during FY23/24, the Committee carefully 
considered the terms of the first award. 
Further details of this award are provided 
on page 123.
Executive Director Changes
Departing CFO
As explained in the Regulatory News 
Service (‘RNS’) announcement published 
on 12 October 2022, Neil Greenhalgh 
informed the Board of his intention to 
step down from his role as CFO during 
FY23/24. He has been a key part of the 
team that delivered tremendous growth 
in the business, following 20 successful 
years’ tenure with JD. Further details 
regarding the treatment of Neil’s 
remuneration arrangements can be 
found on page 124.
New CFO
Dominic Platt was appointed CFO 
effective from 4 October 2023 
following an extensive and rigorous 
search process. Following a market 
benchmarking exercise of peer group 
companies, Dominic was appointed on a 
base salary of £550,000, along with the 
opportunity to participate in the annual 
bonus plan with a maximum opportunity 
of 200% of salary. Dominic is also entitled 
to receive annual LTIP awards of 200% 
of salary. As part of his recruitment, it 
was agreed that Dominic would receive 
a buy-out award in respect of the value 
of awards he forfeited from his previous 
employer on commencement of 
employment with the Group. Further 
details can be found on page 124.
Employee Pay 
Recognising the impact that the cost-  
of-living crisis has on our employees, 
we delivered on several wider workforce 
pay initiatives during the period ended 
3 February 2024, resulting in a total 
investment of £44.4 million in pay 
increases. A proportion of this spend was 
used to consolidate bonus payments into 
salary for some junior employees, 
providing greater certainty of pay 
when they need it most.
These increases complemented the 
commitment to our people made by 
the CEO when he joined the business 
in October 2022, with £31 million being 
invested in pay bands for our youngest 
employees aged below 23 between this 
period and April 2023. Together with 
other initiatives, this has resulted in a 
total investment in pay of £70 million 
across the Group since October 2022.
As we look forward to FY24/25, the 
average increase in employee salaries 
is around 7.14%, with more significant, 
targeted increases for our frontline 
retail colleagues.
Approach to Director 
Pay in 2024/25
The CEO will receive a salary increase 
of 2.1%, effective from 1 April 2024. This 
increase was below the average increase 
of 7.4% for employees at this date.
The bonus plan will again be operated 
for FY24/25 in line with the Policy, with 
opportunities of up to 200% of salary 
being available to Executive Directors. 
The bonus metrics will continue to be 
Group Profit Before Tax and Adjusting 
Items** (50%), Group Revenue** (15%), 
Group Free Cash Flow** (15%), NPS (10%) 
and Employee Engagement (10%).
LTIP awards of 200% of salary will also be 
granted during FY24/25 expected to be in 
October 2024. The Committee will review 
the performance measures and targets, 
ensuring they remain appropriate in light 
of the business strategy and market 
practice. Further detail on the measures 
and targets for the FY24/25 LTIP award 
will be disclosed at the time of grant.
Committee Terms of Reference 
The Committee commissioned a 
review of its Terms of Reference during 
the year, with a limited number of minor 
amendments resulting from this review. 
The Committee’s Terms of Reference can 
be found on the corporate website:
https://www.jdplc.com/esg/governance
AGM 
I look forward to meeting with 
shareholders at the forthcoming AGM 
to discuss any queries or comments 
on this Directors’ Remuneration Report 
or on JD’s remuneration principles 
more generally.
Suzi Williams
Remuneration Committee Chair
3 June 2024
118
JD Sports Fashion Plc Annual Report & Accounts 2024

Remuneration Policy
The current Directors’ Remuneration Policy was approved by shareholders at the 13 December 2022 General Meeting (with 99.22% 
of votes in favour). Full details of the Remuneration Policy can be found on pages 137 to 145 of the 2023 Annual Report and 
Accounts. The Remuneration Committee operated the Policy as intended during the 2023/24 financial year.
Remuneration at a Glance
Remuneration Outcome of the Year
The graph below shows the total remuneration outcomes in respect of 2023/24 for Régis Schultz vs. the illustrative values 
available under his reward package for the Minimum, On target and Maximum performance scenarios. 
Régis Schultz
£000s
Total fixed and
variable pay 2023/24
Maximum
On target
Minimum
Salary, benefits and pension
£0
£4,000
£3,000
£1,000
£2,000
100%
75%
36%
53%
34%
64%
47%
25%  £1,586
33%
 £3,270
30%
 £2,230
 £1,191
Bonus
 
 
As both Dominic Platt and Neil Greenhalgh completed part years during 2023/24, we have not included them in the illustrations.
Shareholding Requirement
The new Policy introduced a formal shareholding requirement for Executive Directors to be built up over a five year period. The 
graph below sets out the current shareholdings of each Executive Director. Given Régis was appointed in late 2022 and Dominic 
was appointed in late 2023, both have had limited opportunity to build a holding in JD shares. They will continue to build their 
shareholding through annual bonus deferral and vesting of LTIP awards in coming years.
 
Régis Schultz
Neil Greenhalgh
Remaining requirement
0%
200%
150%
50%
100%
117%
3%
28%
Dominic Platt
28%
Actual shareholding
Shareholding Requirement as a % of Salary
1.	
The figures for Neil Greenhalgh have been disclosed as at the date he stepped down from the Board on 4 October 2023.
119
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

2023/2024 Annual bonus outturn
Annual bonus metric
Weighting 
Threshold
(25% payout)
Target
(50% payout)
Maximum
(100% payout)
Outcome
Outcome
(% of maximum)
Achievement 
(% of maximum 
bonus earned)
Profit Before Tax and 
Adjusting Items**
50%
£988.8m
£1,034.7m
£1,092.9m
£936.6m
0%
0%
Group Revenue**
15%
£10,060.3m
£10,213.2m
£10,717.5m
£10,482.4m
77%
11.5%
Free Cash Flow**
15%
£670.4m
£693.7m
£710.8m
£536.4m
0%
0%
Group Employee 
Engagement
10%
69%
71%
73%
69%
25%
2.5%
Group Net Promoter Score
10%
See below
50%
5%
Overall achievement
19%
The Employee Engagement score is based on the results of the annual Global Engagement Survey which is run independently 
by a third party (ETS). Over 60,000 JD colleagues responded to the survey. The resulting score of 69% resulted in a threshold 
payout under this measure, reflecting the level of change within the business and the challenging economic context within which 
JD is operating.
Net Promoter Score is a customer satisfaction and loyalty measurement that businesses use to gauge how they are performing and 
helps businesses improve on service, customer support and delivery. The NPS global system was implemented during the year and 
therefore the Committee could not set granular targets at the start of the year. Consequently, the Committee made an assessment of 
performance under the NPS measure at the end of the year based on performance of JD against an international apparel retail index. 
The assessment was performed in partnership with Qualtrics XM, an established external provider in this area. The FY24 NPS score 
(determined in December 2023) for JD ranked the business between the median and upper quartile and therefore the Committee 
judged that an appropriate outcome was at an on-target level. Following implementation, JD is now in a position to set specific NPS 
targets for FY24/25 based on its own internal performance.
2021 LTIP Outturn
LTIP metric
Proportion of 
base award
Performance 
condition 
weighting
Threshold
Outcome
Achievement 
(% of salary)
following 
pro-rating
Profit Before Tax and Adjusting items* – cash element
67%
100%
£442.4m
£917.2m
130%
Profit Before Tax and Adjusting items* – share element
33%
10%
Overall achievement
 140%
Directors’ Remuneration Report continued
120
JD Sports Fashion Plc Annual Report & Accounts 2024

Annual Report on Remuneration
The sections of this report subject to audit have been highlighted.
Single Figure Table – Executive Directors (Audited)
 (£’000)
Salary  
and fees
Benefits2
Pension3
Annual 
bonus4
LTIP5
Other6
Total
Total  
fixed pay
Total 
variable pay
Régis Schultz
2023/24
1,040
109
42
395
–
–
1,586
1,191
395
2022/23
406
325
16
–
–
2,173
2,920
747
2,173
Dominic Platt1
2023/24
180
21
7
42
–
674
924
208
716
2022/23
–
–
–
–
–
–
–
–
–
Neil Greenhalgh1
2023/24
300
10
12
114
477
–
913
322
591
2022/23
603
11
23
649
649
–
1,935
637
1,298
Notes
1. 	
Neil Greenhalgh stepped down from the Board and his role as CFO on 4 October 2023, with Dominic Platt being appointed to the Board and the role of CFO effective 
from the same date. The amounts disclosed above are in respect of the periods they served as Directors.
2. 	
Benefits include a car allowance and private medical and health insurance. The amounts for Régis Schultz and Dominic Platt include a disturbance allowance of 
£60,000 and £50,000 per annum payable for three years post-appointment.
3. 	
The pension provision for Régis Schultz for the financial year ending 28 January 2023 had not been confirmed as at the reporting date. The amount for the year 
ending 28 January 2023 (£16,234) has been restated to reflect the amount paid, which is in line with the Policy at 4% of salary. 
4. 	
The annual bonus payments in respect of the 53 weeks ending 3 February 2024 for Neil Greenhalgh and Dominic Platt have been pro-rated for the period they were 
actively working during the year.
5. 	
The LTIP awards granted in April 2021 vest subject to performance conditions measured over a three financial year period to 3 February 2024. As a result of Profit 
Before Tax and Adjusting Items* performance, and pro-rating for time based on the proportion of the vesting period in service, the cash element of the award will 
vest at 130% of salary. This performance outcome corresponds to a total cash value of £442,833 for Neil Greenhalgh. Under the share element, 24,335 shares will vest 
on 20 October 2026. This corresponds to an estimated value of £34,489 based on the average share price of £1.42 over the quarter to 3 February 2024.
6. 	
Dominic Platt received a buy-out award in respect of the awards he forfeited from his previous employer on commencement of employment with the Group. Further 
details are set out on page 124. In respect of 2022/23, Régis received a buy-out award delivered wholly in shares in respect of the cash annual bonus he forfeited 
from his previous employer on commencement of employment with the Group. Further details are set out in the 2023 Directors’ Remuneration Report.
Single Figure Table – Non-Executive Directors (Audited)
 (£’000)
Salary  
and fees1
Benefits5
Total1
Andrew Higginson
2023/24
480
–
480
2022/23
268
–
268
Andy Long
2023/24
71
–
71
2022/23
17
–
17
Kath Smith
2023/24
116
1
117
2022/23
590
–
590
Angela Luger2
2023/24
59
–
59
2022/23
–
–
–
Bert Hoyt
2023/24
94
1
95
2022/23
74
–
74
Darren Shapland2
2023/24
55
–
55
2022/23
–
–
–
Ian Dyson2
2023/24
77
–
77
2022/23
–
–
–
Helen Ashton
2023/24
106
1
107
2022/23
284
–
284
Mahbobeh Sabetnia
2023/24
86
–
86
2022/23
64
–
64
Suzi Williams
2023/24
98
1
99
2022/23
55
–
55
Notes
1. 	
The Non-Executive Directors are not entitled to participate in any incentive schemes and thus receive no variable pay.
2. 	
Ian Dyson was appointed to the Board on 9 March 2023, and Angela Luger and Darren Shapland were appointed to the Board on 1 June 2023.
3.	
Value shown relates to reimbursement of reasonable travelling and other expenses (including any relevant tax) incurred in carrying out their duties.
Salary and Pension for 2023/24 (Audited)
The Executive Directors’ salaries were reviewed on 1 April 2023, taking into account wider workforce increases. The Committee 
determined that Régis Schultz would receive a salary increase of 6% to £1,049,400, below that of the wider workforce which was 
on average awarded an increase of 11% for retail and 8% for Head Office staff. As Neil Greenhalgh was serving his notice, he did not 
receive a salary increase. Dominic Platt was appointed during the period on a base salary of £550,000.
As per the Policy, the Executive Directors are entitled to a pension contribution of 4% of salary, aligned with the wider workforce. 
121
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Determination of 2023/24 Bonus (Audited)
Régis Schultz, Neil Greenhalgh and Dominic Platt had the opportunity to earn a bonus of 200% of salary. Recognising that Dominic 
Platt joined in the second half of the year, it was determined that he would be entitled to participate in respect of the financial 
elements of the annual bonus only. As his primary focus was on delivering the financial performance, it was therefore determined 
that he would not be entitled to earn any bonus under the non-financial elements given the limited time in role during the year.
The Committee established threshold and maximum performance levels considering internal budgets and analysts’ consensus 
forecasts and did not adjust the targets during the year. The approach taken to assessing financial performance against these 
measures was based on a straight-line payout between 25% for threshold performance, 50% for target performance and 100% 
achievement for maximum performance.
The targets and outcomes for the year were as follows:
Performance metric
Weighting
Threshold (25%)
Target (50%) Maximum (100%)
Actual outcome
Actual outcome
(% of maximum)
Achievement (% 
of maximum 
bonus earned)
Profit Before Tax and 
Adjusting Items**1* 
50%
£988.8m
£1,034.7m
£1,092.9m
£936.6m
0%
0%
Group Revenue**2 
15%
£10,060.3m
£10,213.2m
£10,717.5m
£10,482.4m
77%
11.5%
Free Cash Flow**3
15%
£670.4m
£693.7m
£710.8m
£536.4m
0%
0%
Group Employee Engagement4
10%
69%
71%
73%
69%
25%
2.5%
Group Net Promoter Score5
10%
See below
50%
5%
Total
100%
19.0%
1.	
This is aligned with the Profit Before Tax and Adjusted Items* KPIs on page 32. Adjustments are then made to align the business outcome with how the targets were 
calculated and are converted to constant currency, to ensure a fair comparison vs. the targets set at the start of the year.
2.	
This is aligned with the revenue KPI* on page 32. Adjustments are then made to align the business outcome with how the targets were calculated and are converted 
to constant currency, to ensure a fair comparison vs. the targets set at the start of the year.
3.	
Free Cash Flow** is calculated by taking Profit Before Tax and Adjusting Items, and making adjustments for interest paid/ received, depreciation, working capital 
movements and Capital Expenditure. These adjustments are made under IAS 17 for leases, as opposed to IFRS 16.4. 
4.	
Group Employee Engagement is the output of a survey that measures how engaged our employees feel and their perceptions of the Company.
5.	
Net Promoter Score is used to measure customer loyalty and satisfaction.
In relation to the employee engagement condition: 
The Employee Engagement score is based on the results of the annual Global Engagement Survey which is run independently 
by a third party (ETS). The resulting score of 69% resulted in a threshold payout under this measure, reflecting the level of change 
within the business and the challenging economic context within which JD is operating.
In relation to the NPS condition:
The NPS global system was implemented during the year and therefore the Committee could not set granular targets at the start 
of the year. Therefore, the Committee made an assessment of performance under the NPS measure at the end of the year based 
on the performance of JD against an international apparel retail index. We did this working in partnership with Qualtrics XM, an 
established external provider in this area. The FY24 NPS score (determined in December 2023) for JD ranked the business 
between the median and upper quartile and therefore the Committee judged that an appropriate outcome was at an on-target 
level. Following implementation, JD is now in a position to set specific NPS targets for FY24/25 based on its own internal 
performance.
Taking into account the performance, the annual bonus achievement was as set out below.
Executive Director
Achievement 
(% of maximum)
2023/24 annual 
bonus earned1
Amount 
delivered in cash 
(50%)
Amount 
delivered in 
shares (50%)
Régis Schultz
19.0%
£395,084
£197,542
£197,542
Neil Greenhalgh
19.0%
£114,022
£57,011
£57,011
Dominic Platt2
11.5%
£42,179
£21,090
£21,089
1.	
Pro-rated to reflect the period actively worked during the year for Neil Greenhalgh (to 4 October 2023) and Dominic Platt (from 4 October 2023 to 3 February 2024).
2.	
Recognising that Dominic Platt joined in the second half of the year, it was determined that he would be entitled to participate in respect of the financial elements of 
the annual bonus only. The outcome is therefore based on the financial metrics only.
As per the Policy, 50% of the bonus will be deferred into shares for a three year period, normally subject to continued service.
The Committee is satisfied that the annual bonus earned by the Executive Directors is a fair reflection of corporate and individual 
performance during the year, and it did not use any discretion in determining the outcomes above. 
LTIP Awards with Performance Period Ending 2023/24 (Audited)
Legacy LTIP awards granted to Neil Greenhalgh in 2021 completed their performance period of the three financial years to 
3 February 2024. The award is structured as follows:
Award
Award size
Proportion of award
Number of 
shares granted
Grant date
Vesting date
2021 LTIP award – cash element
100% of salary
67%
n/a
20 October 2021
20 October 2024
2021 LTIP award – share element
33%
53,2251 
20 October 2026
1.	
Following the 5 for 1 share split that took effect on 30 November 2021, the number of shares underlying the award granted to Neil Greenhalgh was adjusted to 53,225 
(the original number of shares underlying the award was 10,645).
Directors’ Remuneration Report continued
122
JD Sports Fashion Plc Annual Report & Accounts 2024

Neil Greenhalgh’s cash awards were subject to the following performance targets relating to the Group’s Profit Before Tax and 
Adjusting Items* without further adjustment for remuneration purposes (100%).
The Profit Before Tax and Adjusting Items* condition is structured as follows:
	
–
Baseline Profit Before Tax and Adjusting Items* required for threshold vesting: £442.4 million. 
	
–
For each additional £5 million increment of Profit Before Tax and Adjusting Items* achieved above this baseline, an additional 
1.65% of the Profit Before Tax and Adjusting Items* portion of the award vests.
The total vesting of the cash award is then calculated as follows:
	
–
The total vesting of the Profit Before Tax and Adjusting Items* portion is determined.
	
–
If this total is above 250% of salary, then the vesting is capped at this maximum level.
The share element is subject to a Profit Before Tax and Adjusting Items* underpin such that if the baseline level is met, 100% of the 
number of shares would vest (subject to the overall cap on payout of 250% of salary).
The table below sets out the performance against the Profit Before Tax and Adjusting Items* for the 2021 LTIP award:
Element
Base award 
(% of salary)
Baseline Profit 
Before Tax and 
Adjusting Items* 
Actual Profit 
Before Tax and 
Adjusting Items* 
performance 
Additional £5m 
Profit Before Tax 
and Adjusting 
Items* 
increments 
achieved above 
baseline
Additional % of 
salary awarded 
for each £5m 
Profit Before Tax 
and Adjusting 
Items*
 increments 
achieved above 
baseline
Outcome 
(% of salary)
Cash award
67%
£442.4m
£917.2m
94
1.11%
171%
Share award
33%
N/A
N/A
33%
Performance condition
Vesting level
(% of salary) 
Above 250% of 
salary cap?
Total vesting
(% of salary)
Growth in Profit Before Tax and Adjusting Items* 
204%
No
204%
The actual growth in Profit Before Tax and Adjusting Items* was between threshold and maximum over the course of the 
performance period. The vested award has been prorated for time based on the proportion of the vesting period in service being 
the period until 3 February 2024, recognising this is the point at which Neil ceased to be an employee.
Director
Base award 
(% of salary)
Vested award 
(% of salary)
Total value
Neil Greenhalgh
100%
140%
£477,322
1.	
The value of the 24,335 shares due to vest (£34,489) on 20 October 2026 has been estimated using the average closing share price over the final quarter of the 53 
weeks ending 3 February 2024 of £1.42. The value of the cash award on vesting is 130% of salary or £442,833.
Scheme Interests Awarded During the Year (Audited)
LTIP Awards in Respect of FY24
Following the introduction of the new Policy, the Committee granted an award under the new LTIP to the Executive Directors, 
which will vest on 25 October 2026 as follows:
Executive Director
Type of  
award
Award as  
% of salary
Face value  
of awards
Number of 
shares awarded1
Vesting for 
threshold 
performance
Performance 
period
Régis Schultz
Nil-cost option
200%
£2,089,800
1,627,607
25%
3 financial years 
commencing on 
29 January 2023
Dominic Platt
Nil-cost option
200%
£1,100,000
853,043
1.	
Based on the share price of £1.2895 on 24 October 2023.
The awards are subject to the following performance conditions:
Performance condition 
Threshold (25% of maximum)
Target (50% of maximum)
Maximum (100% of maximum)
FY26 Adjusted Basic Earnings Per Share**1
5% p.a. growth (15.50p)
7.5% p.a. growth (16.63p)
10% p.a. growth (17.82p)
1. 	
Adjusted Basic Earnings Per Share** is aligned with the KPI on page 33, except that a constant currency basis will be used to ensure a fair comparison vs. the targets 
set. Exchange rates to be used in calculating Adjusted Basic Earnings Per Share** are: USD: 1.23, Euro: 1.17. 
The LTIP award will also be subject to an ESG underpin such that the vested award will reduce by up to 20% on a ‘hit or miss’ basis 
for each of two metrics if ESG performance of the Group is deemed not to be satisfactory over the relevant performance period, 
based on an assessment by the Committee of the following conditions:
	
–
10% based on achievement of an Employee Engagement score in the final year of the performance period (based on results 
expected to be released in December 2025) at least equal to the retail engagement benchmark of 73% as provided by Expert 
Training Systems (ETS) or other similar external underpin measure as determined by the Committee.
	
–
10% based on achievement of a Climate Change rating of at least ‘B’ by the Carbon Disclosure Project (CDP) in the final financial 
year of the performance period.
As per the Policy, the award is subject to a two-year post-vesting holding period.
123
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Additional Awards in Respect of FY23
As set out in the Chair’s letter on page 118, an award of shares was made to Régis Schultz in respect of FY23, which is subject 
to the achievement of a Profit before Tax and Adjusting Items** underpin that will be measured at the end of a three-year 
performance period commencing on 30 January 2022. The Profit before Tax and Adjusting Items** in the final year of the 
performance period must be at least £994.56 million for the award to vest. Subject to meeting this condition, the award will 
vest on 25 October 2027, which is five years from the point at which the awards would ordinarily have been granted in FY23.
Executive Director
Type of 
award
Award as 
% of salary
Face value 
of awards
Number of 
shares awarded1
Vesting for 
threshold 
performance
Performance 
period
Régis Schultz
Nil-cost option
100%
£990,000
980,100
n/a
3 financial years 
commencing on 
30 January 2022
1.	
Based on the average closing share price over October 2022 of £1.01.
Buy-out Award
Dominic Platt was granted an award of shares as part of his recruitment as CFO in respect of awards he forfeited from his 
previous employer upon commencement of employment with JD. The value of the buy-out award was of equivalent value 
to those awards forfeited.
As explained in the RNS announcement published on 27 October 2023, the buy-out award has been delivered half in the form 
of cash and half in shares (after application of tax and social security) in order to give Dominic Platt a stake in the business and 
alignment with the interests of shareholders. 
Executive Director
Type of 
award
Award as 
% of salary
Face value 
of awards
Number of 
shares awarded1
Vesting for 
threshold 
performance
Performance 
period
Dominic Platt
Restricted shares
In line with value of 
awards forfeited 
from his previous 
employer
£337,000
138,511
n/a
n/a
1.	
These are the number of shares after application of tax and social security, based on the share price on 24 October 2023 of £1.2895.
The buy-out has a total face value of £674,000, of which £337,000 was paid in cash and of which £337,000 comprised an award 
of 138,511 shares (after application of tax and social security) which vest subject to continued service as follows:
Employment terminated other than as a ‘Good Leaver’1 prior to date
Proportion of shares under buyout award forfeited
4 October 2024
100%
4 October 2025
75%
4 October 2026
50%
4 October 2027
25%
1.	
The definition of a “Good Leaver” is as set out in the Directors’ Remuneration Policy on page 143 of the Annual Report and Accounts 2023. 
Arrangements for Departing Directors (Audited)
As explained in the Chair’s letter on page 118, Neil Greenhalgh informed the Board of his intention to step down from his role 
as CFO during 2023/24. He has been a key part of the team that has delivered tremendous growth in the business, following 20 
successful years’ tenure with JD. Recognising the importance and challenge of finding the right CFO candidate for JD, on request 
from the Board, Neil kindly agreed to continue in the role as long as necessary until a new CFO candidate was secured. Notice 
periods and other commitments meant that the earliest time that our new CFO Dominic could join the business was in October 
2023. At this point, Neil stepped down from the Board, 12 months after initially handing in his notice, and at the request of the 
Board, agreed to remain fully available as an employee for hand-over matters through to the end of the financial year. 
Given his long service and goodwill to JD during the transition period, the Committee determined that it was appropriate for 
Neil to be treated as a Good Leaver for the purpose of outstanding incentive arrangements. 
Salary, Pension and Benefits
Neil continued to receive his contractual entitlement to salary, pension and benefits for the period following him stepping down 
from the Board on 4 October 2023, but whilst remaining fully available as an employee to support an orderly transition with the 
new CFO until 3 February 2024. This amounts to £160,953.
Annual Bonus
As set out on page 122, the Committee determined that Neil would be eligible for an annual bonus for the financial year ending 
3 February 2024. The amounts paid to Neil in respect of this annual bonus have been disclosed in the single figure table on page 121. 
LTIP
As set out above, the Committee determined that Neil would be treated as a Good Leaver in respect of his outstanding LTIP 
award. The LTIP award has been pro-rated for time based on the period between the grant date and 3 February 2024 (being the 
point at which Neil ceased to be an employee) as a proportion of the vesting period. The LTIP awards will vest on the relevant 
normal vesting date.
The value of the awards due to vest following the assessment of performance and time pro-ration in respect of the LTIP award 
granted on 20 October 2021 have been disclosed in the single figure table on page 121. 
No other payments were made to Neil Greenhalgh in connection with him stepping down from the Board.
No payments have been made to past Directors in the year.
Directors’ Remuneration Report continued
124
JD Sports Fashion Plc Annual Report & Accounts 2024

Directors’ Shareholding and Share Interests (Audited)
The interests of the Directors who served during the year and persons closely associated with them are shown below:
Director
Ordinary shares
Unvested and 
subject to 
performance 
conditions
Unvested and 
not subject to 
performance 
conditions2
Vested but 
unexercised
Total interests at 
3 February 2024
Executive Directors
Régis Schultz
1,087,387
2,607,707
–
–
3,695,094
Neil Greenhalgh3
10,000
53,225
–
–
63,225
Dominic Platt
138,511
853,043
–
–
991,554
Non-Executive Directors
Andrew Higginson⁴
504,133
–
–
–
504,133
Andy Long
63,273
–
–
–
63,273
Angela Luger
0
–
–
–
0
Ian Dyson⁵
40,000
–
–
–
40,000
Kath Smith
0
–
–
–
0
Bert Hoyt
0
–
–
–
0
Darren Shapland
0
–
–
–
0
Helen Ashton
0
–
–
–
0
Mahbobeh Sabetnia
0
–
–
–
0
Suzi Williams
27,579
–
–
–
27,579
Notes
1.	
No options were exercised by the Directors during the year to 3 February 2024.
2. 	
Refers to any awards granted under the deferred annual bonus scheme.
3. 	
The figures for Neil Greenhalgh have been disclosed as at the date he stepped down from the Board on 4 October 2023.
4. 	
45,487 ordinary shares are held by Andrew Higginson’s spouse.
5. 	
All shares are held by Ian Dyson’s spouse.
6. 	
There have been no other changes to the share interests above between 3 February 2024 and the date of this report.
Directors’ Share Ownership Guidelines (Audited)
This table sets out the Executive Directors’ shareholding requirements and actual share ownership levels:
Director
Shareholding 
requirement 
(% of salary)1
Shareholding
(% of salary)2
Shareholding  
requirement 
met?
Régis Schultz
200%
117%
No
Dominic Platt
28%
No
Neil Greenhalgh3
3%
No
Notes
1. 	
Executive Directors are expected to retain at least half of LTIP and deferred bonus awards on vesting if the shareholding requirement of 200% of salary is not met. 
For these purposes, holdings of ordinary Shares will be treated as including unvested deferred annual bonus awards, all vested but unexercised awards, or awards 
unvested but after the performance period and in the holding period on a net of tax basis.
2. 	
Shareholding as a percentage of salary has been calculated based on the closing share price on 3 February 2024 of £1.13.
3. 	
The figures for Neil Greenhalgh have been disclosed as at the date he stepped down from the Board on 4 October 2023.
Total Shareholder Return Graph
The following graph shows the Total Shareholder Return (‘TSR’) of the Group in comparison to the FTSE All Share General 
Retailers Index over the past 10 years. The Committee considers the FTSE All Share General Retailers Index a relevant index 
for TSR comparison disclosure required under the Regulations as the index represents the broad range of UK quoted retailers. 
TSR is calculated for each financial year end relative to the base date of 31 January 2014 by taking the percentage change of 
the market price over the relevant period, reinvesting any dividends at the ex-dividend date.
Jan 14
Jan 15
Jan 16
Jan 17
Jan 18
Jan 19
Jan 20
Jan 21
Jan 22
Jan 24
Jan 23
TSR – Value of a 100 unit investment 
made at 31 January 2014
0
200
600
400
1,000
800
1,200
1,400
JD Sports Fashion plc
FTSE All Share General Retailers Index
125
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

History of CEO’s Remuneration 
The total remuneration figures for the individual carrying out the role of CEO during each of the last 10 financial years are shown 
in the table below. The total remuneration figure includes the annual bonus based on that year’s performance and the LTIP award 
based on three-year performance periods ending in the relevant financial year. The annual bonus payout and LTIP vesting level 
as a percentage of the maximum opportunity are also shown for each of these years.
Peter Cowgill
Kath Smith
Régis Schultz
Remuneration 
of CEO
Jan 
2015
Jan
2016
Jan
2017
Jan
2018
Jan 
2019
Jan
2020
Jan
2021
Jan
2022
Jan
20231
Jan
20232
Jan
20232
Jan
2024
Total 
remuneration 
(£m)
2.0
2.7
2.8
2.3
2.6
5.6
5.0
2.4
0.7
0.4
2.9
1.6
Annual bonus 
(% of maximum)
50%
100%
100%
100%
100%
100%
75%
90%
72%
n/a
n/a
19%
LTIP vesting 
(% of maximum)
n/a1
n/a1
100%1
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Notes
1. 	
The annual bonus payment for the former Executive Chair is pro-rated to reflect the period of 30 January to 25 May 2022. The amount included for Kath Smith 
is the amount paid in respect of the period she served as interim CEO.
2. 	
LTIP vesting is n/a for certain years where individuals were not awarded any LTIP awards that vested based on performance to the relevant year.
Percentage Change in Remuneration of Directors Compared with Employees
The table below shows the percentage change in the Executive and Non-Executive Directors’ salary, benefits and annual bonus 
between financial years. This has been compared to the respective percentage changes for JD Sports Fashion plc employees in 
line with the requirements of the regulations. As an additional voluntary disclosure, the percentage changes for the UK Head 
Office employees in the JD and Size? businesses have been provided. The UK Head Office-based employees are deemed by the 
Board as the most appropriate comparator group as they are remunerated in the most comparable way within the Group.
Salary/fees
Benefits
Bonus
2020 to 
2021
2021 to 
2022
2022 to 
2023
2023 to 
2024
2020 to 
2021
2021 to 
2022
2022 to 
2023
2023 to 
2024
2020 to 
2021
2021 to 
2022
2022 to 
2023
2023 to 
2024
Executive Directors
Régis Schultz
N/A
N/A
N/A
+156.2%
N/A
N/A
N/A
-66.5%
N/A
N/A
N/A
N/A
Neil Greenhalgh
-3.5%
+19.8%
+81.1%
-50.2%
0%
0%
-8.3%
-9.9%
0%
+22.3% +76.8%
-82.4%
Dominic Platt
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Non-Executive Directors
Andrew Higginson
NA
N/A
N/A
+79.1%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Andy Long
N/A
N/A
N/A
+317.6%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Bert Hoyt
N/A
N/A
+196.0%
+27.0%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Helen Ashton
N/A
N/A +1570.6%
-62.7%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Mahbobeh Sabetnia
N/A
N/A +540.0%
+34.4%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Kath Smith
+12.5% +28.9%
+917.2%
-80.3%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Suzi Williams
N/A
N/A
N/A
+78.2%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Angela Luger
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Darren Shapland
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Ian Dyson
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Wider workforce
Average Employee – 
JD Sports Fashion plc 
employees
N/A +40.5%
+4.5%
+10.3%
N/A
-1.6%
-2.1%
-5.0%
N/A
-40.6%
+25.7%
-49.3%
Average Employee – 
UK Head Office- based
+1.3%
+14.7%
+2.0%
+9.1%
-23.2%
-3.9%
-3.9%
+5.0%
+0.5%
-37.2%
+37.6%
+18.8%
Notes
1.	
Some figures for prior periods have been restated, in the case of Directors in line with remuneration reported in the Single Figure Tables.
2. 	
Dominic Platt, Angela Luger, Darren Shapland and Ian Dyson all joined during the year and therefore have no remuneration to compare to in the prior period.
3. 	
The changes for Neil Greenhalgh, Kath Smith and Helen Ashton reflect changes to roles and remits during the 2023 financial year. Kath Smith served as interim 
CEO from 25 May 2022 until 5 September 2022 and Helen Ashton was appointed interim Chair of the Board on 25 May 2022 and served as Chair until 11 July 2022.
4. 	
As Bert Hoyt, Helen Ashton and Mahbobeh Sabetnia joined during 2021, we have calculated the percentage change using the annual fees assuming they had been 
appointed for the whole year.
5.	
Figures for the change from 2020 to 2021 are not available for all employees of JD Sports Fashion plc due to lack of data availability for this period (this data is 
available for UK Head Office-based employees).
6.	
Neil Greenhalgh stepped down from the Board and his role as CFO in October 2023 but continued in employment helping the new CFO transition. The figures reflect 
remuneration as an Executive Director.
Directors’ Remuneration Report continued
126
JD Sports Fashion Plc Annual Report & Accounts 2024

Pay Ratio Information in Relation to the Total Remuneration of the Chief Executive Officer
The table below compares the total remuneration of the individuals carrying out the role of Chief Executive Officer to the remuneration 
of the 25th, 50th and 75th percentile of our UK employees.
Year
Methodology
25th percentile 
pay ratio
50th percentile  
pay ratio
75th percentile 
pay ratio
2023/24
Option B
88:1
70:1
49:1
2022/23
Option B
360:1
160:1
141:1
2021/22
Option B
351:1
191:1
110:1
2020/21
Option B
251:1
183:1
140:1
2019/20
Option B
348:1
310:1
304:1
Under Option B of The Companies (Miscellaneous Reporting) Regulations 2018, the latest available gender pay gap data (i.e. from 
6 April 2023) was used to identify the best equivalent for three Group UK employees whose hourly rates of pay are at the 25th, 
50th and 75th percentiles for the Group.
The Committee is comfortable that this approach provides a fair representation of the Chief Executive to employee pay ratios 
and is appropriate in comparison to alternative methods, balancing the need for statistical accuracy with internal operational 
resource constraints. 
A full-time equivalent total pay and benefits figure was then calculated for each of these employees, consistent with the methodology 
used to calculate the CEO’s remuneration. This was also sense checked against a sample of employees with hourly pay rates either 
side of the identified individuals to ensure that the appropriate representative employee was selected. The pay ratios outlined 
above were then calculated as the ratio of the CEO’s single figure to the total pay and benefits of each of these employees. 
The table below sets of the salary and total pay and benefits for the three quartile point employees:
25th percentile
50th percentile
75th percentile
Salary
Total pay and 
benefits
Salary
Total pay and 
benefits
Salary
Total pay and 
benefits
2023/24
£17,719
£18,053
£22,271
£ 22,751
£31,667
£ 32,398
The Committee considers that the 50th percentile pay ratio is consistent with the relative roles and responsibilities of the Chief 
Executive and the identified employee.
The CEO’s remuneration package is more highly weighted towards variable pay including the annual bonus and LTIP than that of 
the workforce due to the nature and demands of the role. This also means that the ratio is likely to fluctuate depending on the 
outcomes of incentive plans in each year, as illustrated by the ratios to date. The reduction in the ratios for this year is driven by a 
reduction in the single figure outcome for the CEO in this year compared to the prior period which included the value of his 
buy-out award. In addition, there has been an increase in the total pay and benefits of the identified employees following the 
recent investments made into the pay of the wider workforce.
The Committee also recognises that, due to the nature of the Company’s business and the ways in which we employ our staff, 
the flexibility permitted within the regulations for identifying and calculating the total pay and benefits for employees, as well 
as differences in employment and remuneration models between companies, the ratios reported above may not be comparable 
to those reported by other companies.
Relative Importance of Spend on Pay
The following table sets out the amounts paid in share buy-backs and dividends, and total remuneration paid to all employees:
Payouts
2023/24 
(£ m)
2022/23 
(£ m)
Change
(%)
Dividends
50.1
24.8
102.0%
Share buy-backs
–
–
0%
Total employee remuneration1
1,550.8
1,330.2
16.6%
Notes
1. 	
Total employee remuneration includes wages and salaries, social security costs, pension costs and other employed staff costs.
127
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Implementation of Policy for 2024/25
The table below outlines how we intend to operate the Remuneration Policy in 2024/25.
Key feature
Implementation in 2024/25
Base salary
	
–
Normally reviewed annually
	
–
The Committee considers a range of factors 
when determining salaries, including pay 
increases throughout the Group, responsibilities of 
the role, individual performance, and market data
	
–
The CEO’s salary has been increased by 2.1% to £1,071,400, 
effective from 1 April 2024
	
–
As the CFO has recently joined the Company, he is not entitled 
to receive a salary increase and therefore his salary of £550,000 
remains in place
Pensions
	
–
Pension contributions are paid only in respect of 
base salary
	
–
The Executive Directors’ pension is set in line with 
the pension level received by the majority of the 
employee population
	
–
The CEO and CFO maximum pension contribution is up to 4% 
(in line with the wider workforce) 
Annual bonus
	
–
Maximum opportunity of 200% of salary for the CEO 
and the CFO
	
–
No more than one third of the annual bonus is linked 
to non-financial measures. The Committee considers 
various non-financial performance measures such as 
strategic measures 
	
–
Malus and clawback provisions apply
	
–
For 2024/25, the maximum bonus opportunity for the CEO 
and CFO is 200% of salary.
	
–
The performance measures for the 2024/25 annual bonus are 
as follows:
	
–
Group Profit Before Tax and Adjusting Items** (50%)
	
–
Group Revenue (15%)
	
–
Free Cash Flow (15%)
	
–
Group Engagement (10%)
	
–
Group Net Promoter Score (10%)
	
–
The performance targets will be set following the usual process, 
considering internal and consensus forecasts and the key strategic 
priorities for the Group in 2024/25.
	
–
The performance targets are considered commercially 
sensitive and will therefore be disclosed in next year’s report.
	
–
The Committee has discretion to amend the formulaic outcome 
under the annual bonus to ensure that outcomes are reflective 
of business performance, including, but not limited to, assessing 
whether there has been sufficient progress on delivering the 
Corporate Governance Transformation Programme.
Deferred annual bonus
	
–
50% of the annual bonus deferred is deferred into shares
	
–
Typically vesting after three years, normally subject to 
continued employment
	
–
Malus and clawback provisions apply
	
–
No further performance conditions apply.
Long-Term Incentive Plan
	
–
Awards typically granted as nil-cost options
	
–
The LTIP allows for awards with a maximum 
value of 200% of base salary
	
–
Performance is measured over three years
	
–
Malus and clawback provisions apply
	
–
Awards are subject to an additional two-year 
holding period following the end of the three-year 
performance period
	
–
For 2024/25, the maximum LTIP opportunity for the CEO and 
CFO will be 200% of salary.
	
–
Further details of the metrics and targets will be disclosed 
at the time of grant, expected to be October 2024.
Directors’ Remuneration Report continued
128
JD Sports Fashion Plc Annual Report & Accounts 2024

Non-Executive Directors’ Fees
The fees paid to the Chair of the Board and the Non-Executive Directors during the year is set out below. No fee increases are 
proposed for 2024. 
Position
Fees
Chair of the Board fee
£480,000
Basic Non-Executive Director fee
£71,000
Additional fees
Senior Independent Director fee
£20,000
Chair of Audit, Remuneration and ESG Committees
£20,000
Member of Board Committee (Audit, Remuneration, Nomination and ESG)
£7,500
Designated Workforce Engagement Non-Executive Director
£7,500
Designated Customer Duty Non-Executive Director
£7,500
Service Contracts and Letters of Appointment
The period of notice required in the service contracts is 12 months by the Executive Director and JD. 
The service contracts and letters of appointment are available for inspection by shareholders in advance of and at the forthcoming 
Annual General Meeting, and during normal business hours at JD’s registered office address. 
There are no further obligations which could give rise to a remuneration or loss of office payment other than those set out in the 
Remuneration Policy table, and the policy on payments for loss of office and change of control.
The Non-Executive Directors have entered into letters of appointment with JD which are terminable by the Non-Executive Director 
or JD on not less than three months’ notice. The letters of appointment are available for viewing at JD’s registered office during 
normal business hours, and prior to and at the Annual General Meeting. 
The Non-Executive Directors will only receive payment until the date their appointment ends and no compensation is payable 
on termination. Under the terms of JD’s Articles of Association, all Non-Executive Directors are subject to annual re-election 
by shareholders.
Remuneration Committee Roles and Membership 
The current composition of the Committee and details of the changes to the composition during the financial year are detailed 
on page 117. The Committee met four times on a formal basis during the year under review and details of attendance at the 
Committee meetings are set out on page 117. The key activities of the Committee undertaken during the year are set out below. 
Month
Principal activity
April
	
–
Review of bonus and other incentivisation arrangements in relation to Executive Directors and members 
of Senior Management.
	
–
Consideration of pay packages for CEO and CFO
	
–
Finalise targets for 2023/24 annual bonus
June
	
–
Approval of senior management remuneration proposals
	
–
Consideration of LTIP awards 
September
	
–
Consideration of shareholder feedback and AGM voting outcomes
	
–
Finalise LTIP awards to Executive Directors and members of Senior Management, including targets ahead of grant.
	
–
Consideration of pay decisions for outgoing CFO
January
	
–
Review of Committee Terms of Reference
	
–
Consideration of proxy investor and corporate governance updates
	
–
Initial review of bonus outcomes and salary review for Executive Directors and wider workforce
The Committee assists the Board in determining the Group’s policy on Executive Directors’ remuneration and determines the 
specific remuneration packages for Senior Executives, including the Executive Directors, on behalf of the Board. Neil Greenhalgh, 
the former Chief Financial Officer, Régis Schultz, the Chief Executive Officer, and Dominic Platt, the Chief Financial Officer, have 
assisted the Committee when requested with regards to matters concerning key Executives below Board level.
Members of Senior Management, including the Group People Director and the independent advisor to the Committee, are invited 
to attend meetings where appropriate. The Group Company Secretary and General Counsel is the Secretary to the Committee. 
Attendees are not involved in any decisions and are not present in any discussions involving their own remuneration.
External Advisers
The Committee can obtain independent and objective advice at the Company’s expense where they consider it appropriate and in 
order to perform their duties. During the year, PwC advised on market practice, corporate governance and regulations, incentive 
target-setting, recruitment, and other matters that the Committee was considering. 
PwC is a member of the Remuneration Consultants Group and a signatory to its Code of Conduct, and the Committee is therefore 
satisfied that the advice PwC provided was objective and independent. PwC’s total fees for advice on Directors’ remuneration to 
the Committee in 2023/24 were £98,400 excluding VAT. PwC charged its fees on a time and materials basis. 
129
JD Sports Fashion Plc Annual Report & Accounts 2024
Strategic Report
Governance Report
Financial Statements
Group Information

Engagement with Shareholders and Shareholder voting
The Committee takes the views of shareholders seriously and these views are taken into account in shaping Remuneration Policy 
and practice. Shareholder views are considered when evaluating and setting remuneration strategy and the Committee welcomes 
an open dialogue with its shareholders on all aspects of remuneration.
The Committee engaged its major shareholders during the year regarding the operation of our new Long-Term Incentive Plan 
ahead of the first grant of awards in October 2023, in particular discussing the strategic rationale for the performance metrics 
applied to the awards.
The Directors’ Annual Report on Remuneration and Remuneration Policy were each subject to a shareholder vote at the AGM and 
General Meeting held on 27 June 2023 and 13 December 2022 respectively, the results of which were as follows:
For
Against
Withheld
Approval of Remuneration Report
4,312,822,587
(98.06%)
85,258,826
(1.94%)
33,177,028
Approval of Remuneration Policy
4,283,648,627
(99.22%)
33,577,063
(0.78%)
19,750
Engagement with the Wider Workforce
As part of her role as designated workforce engagement NED, Kath Smith engaged with the wider workforce on various topics 
during the year. This included holding two global engagement forums and a live town hall, hosted by Kath. These events covered 
a wide range of topics including pay & benefits, wellbeing, development and DE&I.
On behalf of the Remuneration Committee
Suzi Williams
Chair of the Remuneration Committee 
3 June 2024
Directors’ Remuneration Report continued
130
JD Sports Fashion Plc Annual Report & Accounts 2024

Statement of Directors’ Responsibilities
Statement of Directors’ Responsibilities in Respect of the Annual Report and the Financial Statements 
The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law 
and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors are required 
to prepare the group financial statements in accordance with United Kingdom adopted international accounting standards. The 
directors have chosen to prepare the parent company financial statements in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards and applicable law), including FRS 101 “Reduced Disclosure 
Framework”. Under company law the directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. 
In preparing the parent company financial statements, the directors are required to:
	
–
Select suitable accounting policies and then apply them consistently;
	
–
Make judgements and accounting estimates that are reasonable and prudent; 
	
–
State whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and 
explained in the financial statements; and
	
–
Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will 
continue in business.
In preparing the Group financial statements, International Accounting Standard 1 requires that directors:
	
–
Properly select and apply accounting policies;
	
–
Present information, including accounting policies, in a manner that provides relevant, reliable, comparable and understandable 
information;
	
–
Provide additional disclosures when compliance with the specific requirements of the financial reporting framework are 
insufficient to enable users to understand the impact of particular transactions, other events and conditions on the entity’s 
financial position and financial performance; and
	
–
Make an assessment of the company’s ability to continue as a going concern.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and 
company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them 
to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the 
assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.
Responsibility Statement
We confirm that to the best of our knowledge: 
	
–
The financial statements, prepared in accordance with the relevant financial reporting framework, give a true and fair view of 
the assets, liabilities, financial position and profit or loss of the Company and the undertakings included in the consolidation 
taken as a whole;
	
–
The Strategic Report includes a fair review of the development and performance of the business and the position of the 
Company and the undertakings included in the consolidation taken as a whole, together with a description of the principal 
risks and uncertainties that they face; and
	
–
The Annual Report and Consolidated Financial Statements, taken as a whole, are fair, balanced and understandable and provide 
the information necessary for shareholders to assess the company’s position and performance, business model and strategy.
This responsibility statement was approved by the Board of Directors on 3 June 2024 and is signed on its behalf by:
Régis Schultz
Chief Executive Officer
3 June 2024
Dominic Platt
Chief Financial Officer
3 June 2024
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Strategic Report
Governance Report
Financial Statements
Group Information

Independent Auditor’s Report 
to the members of JD Sports Fashion plc
Report on the audit of the financial statements 
1. Opinion
In our opinion:
	
–
the financial statements of JD Sports Fashion plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) give a true and 
fair view of the state of the Group’s and of the Parent Company’s affairs as at 3 February 2024 and of the Group’s profit for 
the 53 weeks then ended;
	
–
the Group financial statements have been properly prepared in accordance with United Kingdom adopted international 
accounting standards; 
	
–
the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice, including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and
	
–
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements which comprise:
	
–
the consolidated income statement;
	
–
the consolidated statement of comprehensive income;
	
–
the consolidated statement of financial position and Parent Company balance sheet;
	
–
the consolidated and Parent Company statements of changes in equity;
	
–
the consolidated cash flow statement; and
	
–
the consolidated notes 1 to 39 and Parent Company notes 1 to 24.
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and United Kingdom adopted international accounting standards. The financial reporting framework that has been applied in the 
preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting Standards, including 
FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally Accepted Accounting Practice).
2. Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial statements 
section of our report. 
We are independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied 
to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. The 
non-audit services provided to the Group for the 53 weeks are disclosed in note 3 to the financial statements. We confirm that 
we have not provided any non-audit services prohibited by the FRC’s Ethical Standard to the Group or the Parent Company.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
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3. Summary of our audit approach
Key audit matters
The key audit matters that we identified in the current year were:
	
–
Impact of the internal control environment on our audit approach (Group and Parent Company);
	
–
Valuation of the Genesis put and call options (Group and Parent Company);
	
–
Manual adjustments required to record revenue from the subledger to the general ledger (Group and 
Parent Company); and
	
–
Accuracy of the Group consolidation – including the IFRS 16 overlay adjustments (Group).
Deloitte LLP was appointed as auditor to the Group on 27 June 2023. This is therefore our first year as the 
Group’s auditor. 
We have designed our audit in light of the deficiencies within the Group’s control environment, being a 
combination of those identified by management and validated through our audit planning procedures, 
additional control observations we have raised during the course of our work, and the findings of the 
previous auditor. The nature, extent and timing of our audit procedures have been modified to respond 
to the pervasive risks arising from the weaknesses in the Group’s control environment. More details of the 
impact that the Group’s control environment and associated programme to improve the effectiveness of the 
Group’s internal control over financial reporting (ICFR) have had on our audit approach are set out in the 
‘impact of the internal control environment on our audit approach’ key audit matter below.
In addition to the key audit matter regarding the impact of the Group’s control environment on our audit 
approach (which is a new key audit matter in the year), we have identified the valuation of the Genesis put 
and call options on both the Group and Parent Company Balance Sheets as a key audit matter. This was also 
reported as a key audit matter by the previous auditor. 
We have also identified the accuracy of the Group consolidation (including IFRS 16 Group overlay adjustments) 
and manual adjustments to record revenue from the subledger to the general ledger as key audit matters. 
These were not identified as key audit matters by the previous auditor in the prior period. 
Materiality
The materiality that we used for the Group financial statements was £46m, which was determined on the 
basis of 5% of adjusted profit before tax as described further on page 139.
Scoping
We focused our Group audit scope primarily on the audit work at 16 components. Seven of these 
components (JD UK, Go Outdoors, Genesis Holdings (US), JD Spain, Sprinter, JD Australia and JD France) 
were subject to full scope audit procedures. Specified balances (primarily revenue, inventory and cash and 
cash equivalents) were subject to audit testing in the other nine components. Together, these components 
represent the principal business units and account for 91% of the Group’s revenue, 95% of the Group’s profit 
before tax, 89% of the Group’s adjusted profit before tax and 96% of the Group’s net assets.
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4. Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.
Our evaluation of the directors’ assessment of the Group’s and Parent Company’s ability to continue to adopt the going concern 
basis of accounting included:
	
–
obtaining confirmation of the Group’s financing facilities, including the nature of facilities, repayment terms and covenants, 
to determine whether these facilities remain available at year end and subsequently. In performing this assessment, we have 
considered the impact of the Group’s planned acquisitions of Hibbett and Courir in FY25 (as explained further in note 1) on the 
Group’s financing facilities and forecast liquidity; 
	
–
assessing the reasonableness of the assumptions used in the three year plan (“medium term financial plan”) approved by the 
Board;
	
–
understanding the process used to prepare the forecasts including obtaining an understanding of relevant controls over 
management’s model;
	
–
reviewing the Group’s liquidity forecast and performing sensitivity analysis to assess whether there is sufficient headroom 
over the going concern period; 
	
–
challenging the assumptions used within the Group’s going concern model by obtaining third-party and market data and 
evaluating any differences between this data and the judgements and assumptions used by management;
	
–
evaluating the historical accuracy of forecasts prepared by management;
	
–
considering the mitigating factors and reasonable downside scenarios identified by management in relation to their going 
concern analysis; and
	
–
assessing the appropriateness of the Group’s disclosure concerning the going concern basis of accounting.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group’s and Parent Company’s ability to continue as a going concern 
for a period of at least twelve months from when the financial statements are authorised for issue.
In relation to the reporting on how the Group has applied the UK Corporate Governance Code, we have nothing material to add 
or draw attention to in relation to the directors’ statement in the financial statements about whether the directors considered it 
appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections 
of this report.
5. Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the engagement team.
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.
5.1. Impact of the internal control environment on our audit approach (Group and Parent Company)
Key audit matter 
description
As discussed in the Audit & Risk Committee Report on pages 111 to 115, the Group implemented a Corporate 
Governance Transformation Programme in June 2021 which has overseen work to improve the Group’s 
internal control over financial reporting (ICFR), including general IT controls. To date, the ICFR programme 
has focused predominantly on embedding a consistent control framework in key financial business 
processes across the Group as well as remediating priority control deficiencies identified, including from 
observations made by both the previous auditor and matters identified during the current external audit 
process. 
The Group is still early in its controls improvement programme and the need for further work remains, 
particularly in relation to strengthening the technical expertise in the finance team, implementing enhanced 
management review controls, reducing the complexity of the Group’s consolidation process and reducing 
manual interventions in finance systems and processes. In addition, general IT control deficiencies relating 
to access and change management controls across a range of financial reporting systems across the Group 
need to be addressed. 
A number of prior period adjustments affecting both the Group and Parent Company financial statements 
have been identified in the year. The prior period adjustments decrease previously reported retained 
earnings at 30 January 2022 by £82.6m and increase previously reported profit after tax for the 52 weeks 
ended 29 January 2023 by £45.8m in the Group and increase previously reported retained earnings at 
30 January 2022 by £198.0m and decrease previously reported profit after tax for the 52 weeks ended 
29 January 2023 by £153.8m in the Parent Company. Both the Group and Parent Company financial 
statements have been restated in this regard. Details of the prior period adjustments are set out in note 39 
for the Group, and C24 for the Parent Company. The prior period adjustments are indicative of the ongoing 
control issues within the Group, as highlighted above. The control environment will continue to be a 
significant area of focus for the Audit & Risk Committee in the forthcoming year as discussed in its Report 
on pages 111 to 115.
Independent Auditor’s Report continued
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How the scope 
of our audit 
responded to the 
key audit matter
We adopted a fully substantive audit approach, with no reliance placed on internal controls. 
Given the issues identified in this area during the planning phase of our work, we designed our audit from 
the outset to respond to the deficiencies within the control environment. Consequently, the nature, extent 
and timing of our audit procedures were designed to address the pervasive risks arising from the 
deficiencies in the control environment (including IT controls). 
Specifically: 
	
–
In response to the deficiencies in the Group’s control environment and, given this is our first year as 
auditor, our audit has been designed to obtain a high level of coverage of the components across the 
Group. As a result, we have performed full scope audit procedures on 91% of the Group’s revenue, 95% of 
profit before tax, 89% of adjusted profit before tax and 96% of net assets. Full scope audits have been 
performed on seven components and specified balances were subject to audit testing in another nine 
components. (See section 7 below for details of our scoping assessment);
	
–
We have used a lower performance materiality (being 50% of materiality) than would be ordinarily used, 
if the control environment had been deemed effective. This increased the volume of substantive testing 
completed (see section 6 below for our materiality assessment);
	
–
We performed additional procedures to identify and address fraud risks, including the involvement of a 
forensic specialist. Where key audit matters include a risk of fraud, the risks identified and procedures 
performed are detailed within the key audit matters set out below; 
	
–
We performed walkthroughs of the Group’s key business processes and obtained an understanding of 
the key controls we identified as a result;
	
–
We assessed the control deficiencies identified by management as a result of the ICFR programme and 
from our understanding of key controls and, where necessary, designed specific audit procedures to 
mitigate the associated risks. We also held regular meetings with Internal Audit and key members of the 
JD Controls team throughout the period to understand the progress of management’s controls project 
and consider the implications for our audit;
	
–
Senior members of the audit team have performed audit testing directly in the more complex areas of 
accounting, including: IFRS 16 overlay adjustments and the audit of the Group’s consolidation (see 5.4 
key audit matter below); and the assessment of and accounting for prior period adjustments; 
	
–
Increased the levels of review by more senior members of the audit team, and involved a forensic 
specialist in helping to determine journals with characteristics of audit interest which may be indicative of 
management override of controls. These characteristics included key word searches, round sum journals, 
infrequent journal postings and journals to unrelated accounts; 
	
–
Sample tested journals which we identified as having characteristics of audit interest. The nature of the 
sampled journals has been understood and evidence obtained to support the accuracy and validity of the 
underlying transaction and the associated journal. Consolidation journals have been separately tested as 
discussed in section 5.4 key audit matter below;
	
–
We utilised data analytics in our testing, particularly with regards to revenue and inventory where there 
are large volumes of transactional data. We have performed sample testing on the underlying 
transactional data used in this analysis in order to assess its completeness and accuracy, given the IT 
control deficiencies noted above. We have used spreadsheet analysing tools to detect formula errors and 
other anomalies. We have also engaged modelling specialists to assist us in evaluating the integrity of the 
consolidation (see 5.4 key audit matter below); 
	
–
The extended reporting timetable has given us additional time to perform the incremental audit work 
required. It has also enabled us to use a longer hindsight period to assess the appropriateness of year end 
judgements;
	
–
We challenged management’s consideration of each error identified in the period against the 
requirements of IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors.’ We also 
challenged management on its process for identifying errors and the completeness of potential 
adjustments; and
	
–
We assessed the disclosures made in the Annual Report and Accounts in relation to both the Group’s 
control environment and the prior period adjustments.
Key observations
Whilst some improvements have been made to the control environment over the year, there are still 
significant improvements that need to be made in order to improve the accuracy and completeness of the 
underlying accounting records and reduce the extent of manual processing and manual control activities, 
which increase the scope for error. The need for further improvement is evidenced through the identification 
(and subsequent correction) of a number of prior period adjustments. The key areas where management 
has identified that further work is required to embed a consistent control framework across the Group and 
remediate the priority control deficiencies are set out on page 114 of the Audit & Risk Committee Report. We 
appropriately increased the scope of our audit procedures to address the risks identified.
The Group Finance function is evolving and, whilst a number of key recruits have been made in the year 
(including a new Group CFO and Finance Director), it will take time to establish a permanent team of the 
right size and experience. Building the size and capability of the Group Finance team is a key priority for 
management in FY25.
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5.2. Valuation of Genesis put and call options (the “Genesis Option”)(Group and Parent Company) 
Key audit matter 
description
As at 3 February, the net present value of the gross purchase obligation on the Group consolidated 
balance sheet for the Genesis Option was £736.6 million and the fair value for the Genesis Option 
recognised on the Parent Company balance sheet was £167.3 million.
The Group has granted certain previous owners of its acquired US businesses, who have a continuing 
non-controlling interest in the wider JD US consolidated business (the ‘Genesis business’), with options 
allowing them to sell their interest to the Group (a put option) in tranches at future dates. The Group also 
has the opportunity to buy the previous owners’ interest via a call option, on near identical terms as the put 
option. IFRS requires these option contracts to be valued and accounted for as a gross obligation in the 
Group financial statements (reflecting the expected cost of purchasing the non-controlling interest), 
whereas they are accounted for as a derivative measured at fair value in the Parent company financial 
statements (reflecting the extent to which the option is in or out of the money, which is dictated 
predominantly by the pre-defined EBITDA multiple in the contract). 
The requirements of IFRS, and the valuation modelling undertaken to arrive at accounting entries, are 
inherently complex, and the valuation is materially sensitive to inputs which are subject to judgement and/
or estimate (notably, the forecast profitability of the Genesis business). The financial statements (note 24 
and C14) disclose the sensitivity as estimated by the Group and the Parent Company. Management has 
engaged a third-party valuations specialist to assist in valuing both the gross obligation and the fair value 
of the option using a Monte Carlo Simulation model. 
This is an area where we have directed significant levels of audit resource, including using specialists, and 
we have therefore identified this as a key audit matter, specifically in relation to the use of the Monte Carlo 
Simulation valuation model and the key input to that model, being the forecast profitability of the Genesis 
business (in particular the revenue growth, gross margin and operating cost assumptions).
As described in the financial statements notes 24, C14 and the Audit & Risk Committee Report (page 113) 
the Parent Company has recognised a prior period restatement in respect of the fair value of the Genesis 
option; this relates to a change in valuation methodology to ensure the cash flows used in the Monte Carlo 
Simulation model are risk free. As a result of this, the fair value of the Genesis Option in the Parent 
Company financial statements has been restated by £130m with a corresponding reduction in the Income 
Statement. 
How the scope 
of our audit 
responded to the 
key audit matter
To respond to this key audit matter, we have: 
	
–
Obtained an understanding of the relevant controls over the valuation and accounting for the 
Genesis Option; 
	
–
Read the option agreement between JD Sports and the non-controlling interest shareholders of the 
Genesis business and assessed and challenged the appropriateness of the accounting for the put and 
call option based on the terms of the contract;
	
–
Challenged the appropriateness of key assumptions used in the valuation model. Specifically, we 
have challenged the appropriateness of revenue growth assumptions, gross margin and operating 
costs against industry expectations, historical performance and peers. We have also considered post 
year-end performance of the Genesis business as part of our assessment of the reasonableness of the 
business forecasts;
	
–
Tested management’s historical forecasting accuracy, by comparing previous forecasts against actual 
performance; 
	
–
Engaged our valuations specialists to evaluate the Genesis Option valuations, covering both 
methodology and discount rate applied;
	
–
Assessed whether the disclosures in relation to the Genesis Option comply with the requirements of the 
accounting standards; and
	
–
Engaged our valuation specialists in auditing the prior period adjustment in relation to the Genesis 
Option. We have agreed the inputs to the model used to determine this adjustment to the previous 
Board approved budgets.
Key observations
Improvements are required over the controls surrounding the accounting for and valuation of the Group’s 
put and call options, including the Genesis Option. 
We concluded that the valuation of the Genesis Option (as restated for the prior period adjustment) 
is appropriate in both the Group and Parent Company financial statements.
Independent Auditor’s Report continued
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5.3. Manual adjustments required to record revenue from the subledger to the general ledger (Group and Parent Company) 
Key audit matter 
description
The operational systems used to capture revenue are not interfaced with the general ledger which requires 
significant manual intervention to record revenue within the financial records. Whist the UK business 
implemented an automated interface in September 2023, in many components the process to record 
revenue from the subledger to the general ledger has included manual journals for most of FY24. Revenue 
transactions are settled via various tender types, principally cash, credit cards and gift cards. These mixed 
tender types, plus accounting for refunds and transactions related to the Group’s customer loyalty 
programme make the process of recording revenue from the subledger to the general ledger more 
complicated. We consider that the manual nature of this process gives rise to a risk of material error. 
Further, given revenue is a key performance measure for the Group, we consider that this is an area of 
potential fraud risk. As a result of the above factors, this is an area where we have spent a significant 
amount of audit effort, including the involvement of our data analytics specialists to assist with our audit 
procedures. Manual adjustments required to record revenue from the sub ledger to the general ledger has 
therefore been identified as a key audit matter.
How the scope 
of our audit 
responded to the 
key audit matter
To respond to this key audit matter, we have: 
	
–
Performed a walkthrough over the end-to-end process for recording of revenue from the point of sale 
through to the general ledger for each of the in-scope components. As part of this, we also obtained 
an understanding of the controls over the process; and 
	
–
For all in scope components, with the involvement of our data analytics specialists, we have performed 
a 100% reconciliation between the point of sales system, the general ledger and bank to test the 
accuracy and completeness of the recorded revenue balance. Reconciling items have been tested 
separately by agreeing a sample through to supporting documentation. We have sample tested the 
underlying data used in the reconciliation. For instance, a sample of point of sales data has been agreed 
to store receipts. We have also agreed a sample of bank transactions through to third party bank 
statements.  
Key observations
As set out in the Audit & Risk Committee Report on page 114, as part of the on-going ICFR programme, 
management are in the process of automating the interface between the sub ledger and the general 
ledger to record revenue. We are satisfied the reconciliation between revenue and cash is appropriate. 
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5.4 Accuracy of the Group consolidation - including the IFRS 16 overlay adjustments (Group) 
Key audit matter 
description
The Group’s consolidation process involves more manual steps than would be typical for an organisation 
of JD’s size and scale and is performed in a legacy IT system called Controller which provides limited 
transparency as to the mechanics of the consolidation process, for example the calculation of non-
controlling interests (NCI). 
The manual nature of the consolidation and volume of the consolidation adjustments makes this process 
complex. There are over 1,000 consolidation journals, of which around 70% are manual. In addition to 
standard consolidation adjustments (such as to eliminate the Group’s investment in subsidiaries), many of 
the consolidation journals are legacy items (relating to acquisitions, for instance) which are rolled forward 
each year. IFRS 16 overlay adjustments are also manually posted through the consolidation, since the 
Group’s components still report their results to the Group under IAS 17, the previously applicable standard. 
These consolidation adjustments thus reverse the IAS 17 accounting performed by the subsidiaries and 
record the required IFRS 16 accounting entries. The translation of the Group’s foreign currency subsidiaries 
into the Sterling reporting currency at year end is also performed manually.
Given the manual nature of the consolidation, we have identified the mechanical accuracy of the 
consolidation process as a key audit matter, specifically in relation to the determination of non-controlling 
interests, foreign currency translation amounts, the validity of legacy consolidation adjustments and the 
appropriateness of the IFRS 16 overlay adjustments. The accuracy of the Group’s consolidation has also 
been identified as a potential fraud risk due to the level of manual intervention. 
How the scope 
of our audit 
responded to the 
key audit matter
To respond to this key audit matter, we have: 
	
–
Obtained an understanding of the controls relating to the consolidation process;
	
–
Engaged our data analytics team in rebuilding the consolidation to assess whether the Controller 
model is arithmetically accurate and whether the consolidation journals reconcile and are complete;
	
–
Compared the nature and type of the consolidation journals in the current year to the consolidation 
journals in the prior period. Where there are differences in the journals year on year, we challenged 
management as to whether legacy consolidation adjustments remain appropriate, based on the current 
Group structure; 
	
–
Sample tested the consolidation journals. We have tested the sampled journals by challenging the 
reason for the adjustment and agreeing the details of the adjustment back to source documents;
	
–
Reperformed the foreign currency translation of the overseas components into Sterling reporting 
currency and assessed whether the requirements of IAS 21 are being followed. We have agreed the 
underlying data in the calculation back to source; 
	
–
Reperformed the non-controlling interest calculations at the year end and compared our calculation 
to the Controller balances to assess whether the reported numbers are complete and accurate; and
	
–
Understood the nature of the IFRS 16 overlay adjustments and tested a sample back to source 
documentation. In addition, we have performed a stand back assessment of the final right of use asset 
and lease liability reported in the consolidation and tested whether they reconcile with the balances 
reported in the lease accounting system (Horizon) and determined whether the legacy IAS 17 
accounting entries have been properly eliminated.
Key observations
As a result of our audit procedures, we are satisfied the year end consolidation is materially complete and 
accurate. Through the course of our procedures, incorrect adjustments in relation to legacy consolidation 
entries affecting goodwill in the Group, and the foreign exchange translation in relation to intercompany 
amounts in the Parent Company, were identified. In addition, we identified that certain property leases 
were not being recorded timely by management, thereby understating the right of use asset and lease 
liability. Given the amounts were material, the prior year amounts have been restated by management. 
Further details of these adjustments are set out in note 39 and C24. 
Management is looking at ways to simplify the consolidation process, which is expected to require 
investment in new IT systems as part of their ICFR programme to reduce the level of manual intervention. 
Further details are set out in the Audit Committee report on pages 111 to 115 . 
Independent Auditor’s Report continued
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6. Our application of materiality
6.1 Materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope 
of our audit work and in evaluating the results of our work.
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:
Group financial statements
Parent Company financial statements
Materiality
£46m (2023: £40m (as used by the 
previous auditor))
£22.3m (2023: £15m (as used by the 
previous auditor))
Basis for 
determining 
materiality
5% of adjusted profit before tax. 
The previous auditor used 4% of adjusted profit 
before tax. Adjusting items in both the current 
and prior period related to the impairment of 
non-current assets and divestment and 
restructuring costs, the release of deferred 
consideration and the movement in the fair value of 
the put and call options. Further details are set out 
in Note 4 to the accounts. 
5% of adjusted profit before tax of the 
Parent Company.
The previous auditor determined materiality in the 
prior period using 3.4% of adjusted profit before tax 
of the Parent Company. 
Rationale for the 
benchmark applied
We have determined materiality based on 5% 
of adjusted profit before tax. The adjusting items 
relate to impairment charges or restructuring 
activity associated with the Group’s acquisition and 
disposals. Further information of these items is set 
out in Note 4. Given the nature of the items, we have 
excluded these from the profit before tax measure 
used to determine materiality as they do not 
represent the normal continuing operations of the 
Group. This approach is consistent with 
management’s key performance measure used 
internally to measure the Group’s performance and 
in the Directors’ remuneration targets. See page 122 
for further details. 
Our determined materiality represents 0.4% 
(2023: 0.4%) of the Group’s revenue from continuing 
operations and 1.6% (2023: 1.5%) of net assets. 
We have determined materiality on a consistent 
basis with Group materiality given the Parent 
Company includes the trade of the JD UK business.
PBT £811.2m
Group materiality
£46m
Component peformance
materiality range
£9m to £14m
Audit Committee reporting
threshold £2.3m
PBT
Group materiality
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6.2 Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and 
undetected misstatements exceed the materiality for the financial statements as a whole. 
Group financial statements
Parent Company financial statements
Performance 
materiality
50% (2023: 65%) of Group materiality (as used by 
the previous auditor)
50% (2023: 65%) of Parent Company materiality 
(as used by the previous auditor)
Basis and rationale 
for determining 
performance 
materiality
In determining performance materiality, we considered the following factors: 
	
–
our risk assessment, including our assessment of the Group’s overall control environment in the light of 
the number of control deficiencies identified during the current and previous audits (as detailed within 
the key audit matter above); 
	
–
the results of the previous years’ audits performed by KPMG LLP, including the value and quantum of 
corrected and uncorrected misstatements in prior periods and our expectation of the likelihood of 
misstatements recurring in the current period, as a result of the continuing control deficiencies; and
	
–
prior period errors identified in the current year. 
6.3 Error reporting threshold
We agreed with the Audit & Risk Committee that we would report to the Committee all audit differences in excess of £2.3m 
(2023: £2m (as determined by the previous auditor)), as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. We also report to the Audit & Risk Committee on disclosure matters that we identified when 
assessing the overall presentation of the financial statements.
7. An overview of the scope of our audit
7.1. Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide controls, and 
assessing the risks of material misstatement at the Group level.
Given this is our first year as the Group’s auditor and in response to the deficiencies in the Group’s control environment (see 
section 5.1 above), our audit has been designed to obtain a high level of coverage over the components of the Group. Components 
were selected to provide an appropriate basis for undertaking audit work to address the risks of material misstatement identified. 
The Group has 75 components. We focused our audit on 16 components. Seven were subject to a full audit (Scope A components) 
being JD UK, Go Outdoors, Genesis Holdings (US), JD Spain, Sprinter, JD Australia, and JD France. We performed an audit of 
specified balances (primarily being revenue, inventory, and cash) at a further nine components (Scope B components). The 
components subject to specified balances testing were Germany, Italy, Holland, MIG, Blacks, Ireland, JD Gyms, Sportszone 
Portugal and Deporvillage. The extent of our testing on Scope B components was based on our assessment of the risks of material 
misstatement and the materiality of the Group’s operations at these components. 
These components represent the principal business units and account for 91% of the Group’s revenue, 95% of the Group’s profit 
before tax, 89% of the Group’s adjusted profit before tax, and 96% of the Group’s net assets. They were also selected to provide an 
appropriate basis for undertaking audit work to address the risks of material misstatement identified above. 
The previous auditor subjected three components to full scope audit procedures. In addition, six components were subject to 
specified balances testing focused on revenue, cash and journals. These components accounted for 68% of the Group’s revenue, 
74% of the Group’s profit before tax and 76% of the Group’s total assets in the prior period.
Our audit work at the components was executed at levels of component performance materiality applicable to each individual 
entity which were lower than Group materiality and ranged from £9m to £14m. At the Group level, we also performed audit 
procedures on centrally held balances including derivatives, leases, put and call options, goodwill and litigations and claims and 
tested impairment. We also tested the consolidation process and carried out analytical procedures to confirm our conclusion that 
there were no significant risks of material misstatement of the aggregated financial information of the remaining components not 
subject to audit or audit of specified account balances. 
Inventory counts were performed by local country Deloitte audit teams all of whom received a briefing by the Group audit team 
prior to attending the count. All inventory counts were attended in person.
Revenue
74%
17%
9%
Full audit scope
Specified balances
Review at group level
Profit
before tax
87%
8%
5%
Full audit scope
Specified balances
Review at group level
Net assets
88%
8%
4%
Full audit scope
Specified balances
Review at group level
Independent Auditor’s Report continued
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7.2. Our consideration of the control environment 
The Group’s operations utilise a range of information systems which underpin the financial reporting process. For all of the 
components that were subject to full scope audits (Scope A), we obtained an understanding of the relevant IT systems for the 
purpose of our audit work. We identified the main finance systems, inventory systems and in-store transaction processing systems 
as the key IT systems relevant to our audit. 
For the in-scope IT systems, we engaged our IT audit specialists to evaluate the IT systems. A number of IT control deficiencies 
have been identified during the course of our audit work. The remediation of these controls is part of management’s ICFR project, 
further details of which are set out on page 114. 
As a result of these findings (and the other control deficiencies mentioned in Section 5.1 above), we were unable to adopt a 
controls reliance audit approach. As described by the Audit & Risk Committee in its Report on page 114, management has 
implemented a controls improvement project to strengthen the Group’s control environment. This project commenced in FY22 
and remained ongoing at the year end. Accordingly, we designed our audit from the outset to respond to the deficiencies within 
the control environment. Consequently, the nature, extent and timing of our audit procedures were designed to address the 
pervasive risks arising from the deficiencies in the control environment (including IT controls). Further details are set out in the 
‘impact of the internal control environment on our audit approach’ key audit matter in section 5.1 above.
7.3. Our consideration of climate-related risks 
As highlighted in management’s Task Force on Climate Related Financial Disclosures (TCFD) report on pages 60 to 69 and the 
principal risks on pages 46 to 53, the Group is exposed to the impacts of climate change on its business and operations. The Group 
has set targets to reduce their scope 1 and 2 emissions, and continues to develop its assessment of the potential impact of climate 
change including a scope 3 emissions reduction plan.  Management considers that the most likely impact on the financial 
statements will be in relation to its three year plan cash flow forecasts and has included the estimated impact within these 
forecasts, where appropriate. Whilst at this stage there is significant uncertainty regarding what the long-term impact of climate 
change initiatives may be, the forecasts reflect management’s assessment of their best estimate made in the financial statements 
as explained in Note 1. As part of our audit procedures, we held discussions with management to understand the process of 
identifying climate-related risks, the determination of mitigating actions and the impact on the Group’s financial statements. We 
completed an independent climate-based risk assessment to consider the potential impact of climate change on the Group’s 
financial statements, including the extent to which climate change considerations have been included in the Group’s forecast 
financial information. We used this to assess the completeness of the Group’s identified risks and to develop audit procedures to 
respond to these risks, in particular as part of our work in relation to impairment and long-term viability. Our procedures were 
performed with the involvement of our ESG Centre of Excellence and included reading disclosures in the Strategic Report to 
consider whether they are materially consistent with the financial statements and our knowledge obtained in the audit. We have 
not been engaged to provide assurance over the accuracy of these disclosures. 
7.4 Working with other auditors
The Group audit team issued detailed instructions to the component auditors and visited the component auditors for each of 
the Scope A components in the US, Spain and Australia and the Scope B component in Poland. The Group operates a Shared 
Service Centre (“SSC”) in the UK which performs the finance function for some of its UK and European entities; this includes the 
components JD France, Go Outdoors, Blacks and JD Gyms. Given the location of the financial records, the audit work for these 
components has thus been performed by the Group engagement team (JD France) or the UK component team (Go Outdoors, 
Blacks and JD Gyms). The audit work in relation to the Parent Company, which forms the UK component, has also been performed 
directly by the Group audit team.
Dedicated members of the Group audit team are focused on overseeing the role of the component audit teams, ensuring we 
applied a consistent audit approach to the operations in the Group’s UK and international businesses. Audit visits by the Group 
audit team to the component locations were timed to enable us to be involved during the planning and risk assessment process 
in addition to the execution of detailed audit procedures. During our visits we attended key meetings with component management 
and auditors and reviewed and challenged detailed component auditor working papers in the underlying audit files and component 
reporting. In addition, we attended component audit closing calls and other key meetings with management throughout the 
2023/24 audit process. Additionally, the Scope A component audit teams attended a two day in person planning meeting in June 
2023 held prior to commencement of our detailed audit work. In addition, they also attended an update meeting (held virtually) in 
January 2024. Both of these sessions were led by the Group audit team. The purpose of these meetings was to ensure a good level 
of understanding of the Group’s businesses, its core strategy and a thorough discussion of the significant risks and workshops on 
our planned audit approach. Group management also attended part of the meetings in both June and January to support these 
planning activities. 
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Group Information
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8. Other information
The other information comprises the information included in the annual report, other than the financial statements and our 
auditor’s report thereon. The directors are responsible for the other information contained within the annual report.
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated 
in our report, we do not express any form of assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be 
materially misstated.
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives 
rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
9. Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud 
or error.
In preparing the financial statements, the directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.
10. Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.
A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Independent Auditor’s Report continued
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11. Extent to which the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including fraud is detailed below. 
11.1. Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance 
with laws and regulations, we considered the following:
	
–
the nature of the industry and sector, control environment and business performance including the design of the Group’s 
remuneration policies, key drivers for directors’ remuneration, bonus levels and performance targets;
	
–
 the Group’s own assessment of the risks that irregularities may occur either as a result of fraud or error that was approved 
by the board on 21 March;
	
–
results of our enquiries of management, internal audit, the directors and the Audit & Risk Committee about their own 
identification and assessment of the risks of irregularities, including those that are specific to the Group’s sector; 
	
–
any matters we identified having obtained and reviewed the Group’s documentation of their policies and procedures relating to:
	
–
identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of  
non-compliance; 
	
–
detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud; 
	
–
the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations; and
	
–
the matters discussed among the audit engagement team including significant component audit teams and relevant internal 
specialists, including tax, valuations, IT and forensic specialists regarding how and where fraud might occur in the financial 
statements and any potential indicators of fraud.
As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud 
and identified the greatest potential for fraud in the following areas:
	
–
Manual adjustments required to record revenue from subledgers to the general ledger; and
	
–
Accuracy of the Group consolidation.
In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond to the risk 
of management override.
We also obtained an understanding of the legal and regulatory framework that the Group operates in, focusing on provisions 
of those laws and regulations that had a direct effect on the determination of material amounts and disclosures in the financial 
statements. The key laws and regulations we considered in this context included the relevant laws and regulations applicable to 
the Group (including its components) and the sector it operates in, such as UK Companies Act, Listing Rules and tax legislation.
In addition, we considered provisions of other laws and regulations that do not have a direct effect on the financial statements 
but compliance with which may be fundamental to the Group’s ability to operate or to avoid a material penalty. We identified the 
following areas as those most likely to have such an effect: competition and anti-bribery laws, data protection laws, certain aspects 
of company legislation recognising the regulated nature of the Group’s activities, employment law, advertising standards, 
environmental and health and safety regulations.
11.2. Audit response to risks identified
As a result of performing the above, we identified manual adjustments required to record revenue from subledger to the general 
ledger, and the accuracy of the Group consolidation as a key audit matters related to the potential risk of fraud. The key audit 
matters section of our report explains the matters in more detail and also describes the specific procedures we performed in 
response to those key audit matters. 
In addition to the above, our procedures to respond to risks identified included the following:
	
–
reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with provisions 
of relevant laws and regulations described as having a direct effect on the financial statements;
	
–
enquiring of management, the audit committee and in-house and external legal counsel concerning actual and potential 
litigation and claims;
	
–
performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 
misstatement due to fraud;
	
–
reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing correspondence 
with HMRC; and
	
–
in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and 
other adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias; 
and evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business.
We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members 
including internal specialists and significant component audit teams, and remained alert to any indications of fraud or non-
compliance with laws and regulations throughout the audit.
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Report on other legal and regulatory requirements
12. Opinions on other matters prescribed by the Companies Act 2006
In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
	
–
the information given in the strategic report and the directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and
	
–
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and the Parent Company and their environment obtained in the 
course of the audit, we have not identified any material misstatements in the strategic report or the directors’ report.
13. Corporate Governance Statement
The Listing Rules require us to review the directors’ statement in relation to going concern, longer-term viability and that part of 
the Corporate Governance Statement relating to the Group’s compliance with the provisions of the UK Corporate Governance 
Code specified for our review.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements and our knowledge obtained during the audit: 
	
–
the directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any 
material uncertainties identified (set out on page 150);
	
–
the directors’ explanation as to its assessment of the Group’s prospects, the period this assessment covers and why the 
period is appropriate (set out on page 54);
	
–
the directors’ statement on fair, balanced and understandable (set out on page 115);
	
–
the board’s confirmation that it has carried out a robust assessment of the emerging and principal risks (set out on page 
100);
	
–
the section of the annual report that describes the review of effectiveness of risk management and internal control systems 
(set out on page 112); and
	
–
the section describing the work of the Audit & Risk Committee (set out on pages 111 to 115).
14. Matters on which we are required to report by exception
14.1. Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:
	
–
we have not received all the information and explanations we require for our audit; or
	
–
adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been 
received from branches not visited by us; or
	
–
the Parent Company financial statements are not in agreement with the accounting records and returns.
We have nothing to report in respect of these matters.
14.2. Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ remuneration 
have not been made or the part of the directors’ remuneration report to be audited is not in agreement with the accounting 
records and returns.
We have nothing to report in respect of these matters.
Independent Auditor’s Report continued
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15. Other matters which we are required to address
15.1. Auditor tenure
Following the recommendation of the Audit & Risk Committee, we were appointed by the Board of Directors on 27 June 2023 to 
audit the financial statements for the 53 weeks ended 3 February 2024 and subsequent financial periods. The period of total 
uninterrupted engagement including previous renewals and reappointments of the firm is therefore one year.
15.2. Consistency of the audit report with the additional report to the Audit Committee
Our audit opinion is consistent with the additional report to the Audit Committee we are required to provide in accordance with 
ISAs (UK).
16. Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.
As required by the Financial Conduct Authority (FCA) Disclosure Guidance and Transparency Rule (DTR) 4.1.15R – DTR 4.1.18R, these 
financial statements will form part of the Electronic Format Annual Financial Report filed on the National Storage Mechanism of the 
FCA in accordance with DTR 4.1.15R – DTR 4.1.18R. This auditor’s report provides no assurance over whether the Electronic Format 
Annual Financial Report has been prepared in compliance with DTR 4.1.15R – DTR 4.1.18R
 
Jane Boardman FCA (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
Manchester, UK
3 June 2024
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Consolidated Income Statement
For the 53 weeks ended 3 February 2024
53 weeks to 3 February 2024
Restated(1)
52 weeks to 28 January 2023
Note
Profit before 
adjusting 
items
£m
Adjusting 
items
£m
Profit for 
the period
£m
Profit before 
adjusting 
items
£m
Adjusting 
items
£m
Profit for 
the period
£m
Revenue
2
10,542.0
–
10,542.0
10,125.0
–
10,125.0
Cost of sales
(5,494.0)
–
(5,494.0)
(5,247.4)
–
(5,247.4)
Gross profit
5,048.0
–
5,048.0
4,877.6
–
4,877.6
Selling and distribution expenses
(3,622.7)
–
(3,622.7)
(3,353.5)
–
(3,353.5)
Administrative expenses
4
(483.5)
(52.7)
(536.2)
(497.3)
(254.3)
(751.6)
Share of profit of equity-accounted investees
3, 17
7.6
–
7.6
4.9
–
4.9
Other operating income
3
30.5
–
30.5
28.6
–
28.6
Operating profit
979.9
(52.7)
927.2
1,060.3
(254.3)
806.0
Finance income
7
39.2
–
39.2
8.4
–
8.4
Finance expenses
4, 8
(101.9)
5.5
(96.4)
(77.3)
(250.4)
(327.7)
Impairment loss on financial assets 
4
–
(58.8)
(58.8)
–
–
–
Net financial expense
(62.7)
(53.3)
(116.0)
(68.9)
(250.4)
(319.3)
Profit before tax
3
917.2
(106.0)
811.2
991.4
(504.7)
486.7
Income tax expense
9
(224.6)
18.4
(206.2)
(216.6)
2.4
(214.2)
Profit for the period
692.6
(87.6)
605.0
774.8
(502.3)
272.5
Attributable to equity holders of the parent
538.8
188.3
Attributable to non-controlling interest
28
66.2
84.2
Basic earnings per ordinary share 
10
10.45p
3.65p
Diluted earnings per ordinary share 
10
10.45p
3.65p
(1)	
Please refer to Note 39 for further details of the restatements.
Consolidated Statement of Comprehensive Income
For the 53 weeks ended 3 February 2024
53 weeks to
 3 February 
2024
 £m
Restated(1)
52 weeks to 
28 January 
2023
 £m
Profit for the period
605.0
272.5
Other comprehensive income:
Items that may be classified subsequently to the Consolidated Income Statement:
Exchange differences on translation of foreign operations
(31.0)
129.8
Total other comprehensive (expense)/income for the period
(31.0)
129.8
Total comprehensive income for the period (net of income tax)
574.0
402.3
Attributable to equity holders of the parent
512.8
284.1
Attributable to non-controlling interest
61.2
118.2
(1)	
Please refer to Note 39 for further details of the restatements.
The accompanying notes form part of these financial statements.
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JD Sports Fashion Plc Annual Report & Accounts 2024

Consolidated Statement of Financial Position
As at 3 February 2024
Note
As at
3 February 
2024 
 £m 
Restated(1)
As at
 28 January
 2023 
 £m 
Restated(1)
As at
30 January
2022
£m
Non-current assets 
Intangible assets 
13
1,429.3
1,500.5
1,514.7
Property, plant and equipment 
14
1,151.9
875.6
688.5
Investment properties
15
3.1
–
–
Right-of-use assets
16
2,296.6
2,181.8
2,075.9
Investments in associates and joint ventures
17
43.5
38.8
56.2
Other assets 
18
54.3
56.9
57.0
Trade and other receivables
20
0.7
8.4
2.5
Deferred tax assets 
26
23.8
12.9
81.7
Total non-current assets
5,003.2
4,674.9
4,476.5
Current assets
Inventories 
19
1,592.7
1,466.4
989.4
Trade and other receivables
20
253.0
263.8
215.4
Income tax receivables
10.8
–
0.6
Cash and cash equivalents
21
1,152.7
1,508.0
1,314.0
Current assets excluding held-for-sale
3,009.2
3,238.2
2,519.4
Assets held-for-sale
35
33.8
197.5
157.1
Total current assets
3,043.0
3,435.7
2,676.5
Total assets 
8,046.2
8,110.6
7,153.0
Current liabilities 
Interest-bearing loans and borrowings 
22
(92.9)
(75.2)
(72.6)
Lease liabilities 
16
(415.9)
(430.1)
(384.6)
Trade and other payables 
24
(1,446.1)
(1,471.2)
(1,279.5)
Put and call option liabilities
24
–
(184.4)
(97.1)
Provisions 
25
(7.5)
(9.7)
(13.2)
Income tax liabilities 
(25.9)
(17.5)
–
Current liabilities excluding held-for-sale
(1,988.3)
(2,188.1)
(1,847.0)
Liabilities held-for-sale
35
(8.2)
(165.6)
(142.6)
Total current liabilities
(1,996.5)
(2,353.7)
(1,989.6)
Non-current liabilities
Interest-bearing loans and borrowings 
22
(36.6)
(38.0)
(55.5)
Lease liabilities 
16
(2,068.1)
(1,953.9)
(1,901.6)
Other payables 
24
(155.4)
(102.4)
(10.6)
Put and call option liabilities
24
(809.8)
(920.3)
(762.0)
Provisions 
25
(21.7)
(21.1)
(19.9)
Deferred tax liabilities 
26
(89.7)
(90.2)
(127.4)
Total non-current liabilities
(3,181.3)
(3,125.9)
(2,877.0)
Total liabilities 
(5,177.8)
(5,479.6)
(4,866.6)
Net assets
2,868.4
2,631.0
2,286.4
Capital and reserves 
Issued ordinary share capital 
27
2.5
2.5
2.5
Share premium 
27
467.5
467.5
467.5
Retained earnings 
2,213.8
1,974.6
1,828.0
Share based payment reserve
27, 32
2.9
0.3
0.1
Foreign currency translation reserve
27
70.8
96.8
1.0
Put and call option reserve
24,27
(301.3)
(424.6)
(426.3)
Total equity attributable to equity holders of the parent 
2,456.2
2,117.1
1,872.8
Non-controlling interest 
28
412.2
513.9
413.6
Total equity
2,868.4
2,631.0
2,286.4
(1)	
Please refer to Note 39 for further details of the restatements.
The accompanying notes form part of these financial statements. These financial statements were approved by the Board of 
Directors on 3 June 2024 and were signed on its behalf by:
Régis Schultz
Director 
Registered number: 1888425
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Consolidated Statement of Changes in Equity
For the 53 weeks ended 3 February 2024
Ordinary 
share 
capital
 £m 
Share 
premium 
£m
Retained 
earnings 
£m
Put and 
call option 
reserve
 £m
Share-based 
payment 
reserve
 £m
Foreign 
currency 
translation 
reserve 
£m
Total equity 
attributable 
to equity 
holders of the 
parent
 £m
Non-
controlling 
interest
 £m
Total 
equity
 £m
Balance at 30 January 2022 (as 
reported)
2.5
467.5
1,910.6
(414.5)
0.1
(40.2)
1,926.0
413.6
2,339.6
Effect of prior period restatement 
(Note 39)
–
–
(82.6)
(11.8)
–
41.2
(53.2)
–
(53.2)
Balance at 30 January 2022 
(restated(1))
2.5
467.5
1,828.0
(426.3)
0.1
1.0
1,872.8
413.6
2,286.4
Profit for the period (as reported)
–
–
142.5
–
–
–
142.5
84.2
226.7
Prior period restatement (Note 39)
–
–
45.8
–
–
–
45.8
–
45.8
Profit for the period (restated(1))
–
–
188.3
–
–
–
188.3
84.2
272.5
Other comprehensive income: 
Exchange differences on translation 
of foreign operations 
–
–
–
–
–
95.8
95.8
34.0
129.8
Total other comprehensive income 
–
–
–
–
–
95.8
95.8
34.0
129.8
Total comprehensive 
income for the period 
–
–
188.3
–
–
95.8
284.1
118.2
402.3
Dividends to equity holders 
–
–
(24.8)
–
–
–
(24.8)
(2.8)
(27.6)
Put and call options held with  
non-controlling interests
–
–
–
(19.1)
–
–
(19.1)
–
(19.1)
Put and call options held with  
non-controlling interests (restated)(1)
–
–
–
5.1
–
–
5.1
–
5.1
Lapsed and disposed put options 
held by non-controlling interests
–
–
–
15.7
–
–
15.7
–
15.7
Acquisition of  
non-controlling interest 
–
–
(16.9)
–
–
–
(16.9)
(16.4)
(33.3)
Divestment of  
non-controlling interest 
–
–
–
–
–
–
–
(0.3)
(0.3)
Non-controlling interest 
arising on acquisition 
–
–
–
–
–
–
–
1.6
1.6
Share-based payment charge
–
–
–
–
0.2
–
0.2
–
0.2
Balance at 28 January 2023 
(restated(1))
2.5
467.5
1,974.6
(424.6)
0.3
96.8
2,117.1
513.9
2,631.0
Profit for the period 
–
–
538.8
–
–
–
538.8
66.2
605.0
Other comprehensive income: 
Exchange differences on translation 
of foreign operations 
–
–
–
–
–
(26.0)
(26.0)
(5.0)
(31.0)
Total other comprehensive (loss) 
–
–
–
–
–
(26.0)
(26.0)
(5.0)
(31.0)
Total comprehensive 
income for the period 
–
–
538.8
–
–
(26.0)
512.8
61.2
574.0
Dividends to equity holders (Note 29)
–
–
(50.1)
–
–
–
(50.1)
(2.1)
(52.2)
Additions to put and call options held 
with non-controlling interests (Note 
24b) 
–
–
–
(428.8)
–
–
(428.8)
–
(428.8)
Lapsed and disposed put options 
held by non-controlling interests
–
–
129.7
72.0
–
–
201.7
–
201.7
Acquisition of  
non-controlling interest (Note 11)
–
–
(379.2)
480.1
–
–
100.9
(149.4)
(48.5)
Divestment of  
non-controlling interest 
–
–
–
–
–
–
–
(11.4)
(11.4)
Share-based payment charge
–
–
–
–
2.6
–
2.6
–
2.6
Balance at 3 February 2024
2.5
467.5
2,213.8
(301.3)
2.9
70.8
2,456.2
412.2
2,868.4
(1)	
Please refer to Note 39 for further details of the restatements.
The accompanying notes form part of these financial statements.
148
JD Sports Fashion Plc Annual Report & Accounts 2024

Consolidated Statement of Cash Flows
For the 53 weeks ended 3 February 2024
 Note 
53 weeks to
 3 February 
2024
 £m
Restated(1)
52 weeks to 
28 January 
2023 
£m
Cash flows from operating activities 
Profit for the period 
605.0
272.5
Adjustments for:
Income tax expense (non-adjusting)
9
206.2
214.2
Finance expenses (non-adjusting)
8
101.9
77.3
Finance expenses (adjusting)
8
(5.5)
–
Finance income 
7
(39.2)
(8.4)
Depreciation and amortisation of non-current assets 
3
664.1
633.2
Foreign exchange gains on monetary assets and liabilities
–
2.5
Share based payment charge
2.6
–
Loss on disposal of non-current assets
3
7.6
5.1
(Gain)/loss on FX forward contracts (recorded in Cost of sales)
(16.7)
32.2
Impairment of other intangibles and non-current assets (non-adjusting)
3
21.6
3.4
Impairment of goodwill and fascia names (adjusting)
3, 4
34.9
117.6
Impairment of investments in associates and joint ventures (adjusting)
3, 4
–
19.6
Impairment of other intangibles and non-current assets (adjusting)
3, 4
4.3
6.0
Other non-cash adjusting items 
69.2
361.5
Share of profit of equity-accounted investees (net of tax)
17
(7.6)
(4.9)
Profit before working capital changes
1,648.4
1,731.8
Increase in inventories 
(196.2)
(501.3)
Increase in trade and other receivables 
(35.6)
(49.0)
Increase in trade and other payables 
34.7
151.7
Cash generated from operations
1,451.3
1,333.2
Interest paid 
8
(17.5)
(8.4)
Lease interest paid
8, 16
(84.4)
(68.9)
Income taxes paid 
(208.6)
(174.4)
Net cash from operating activities 
1,140.8
1,081.5
Cash flows from investing activities 
Interest received 
7
39.2
8.4
Proceeds from sale of non-current assets 
11.1
11.5
Acquisition of intangible assets
(29.5)
(19.9)
Acquisition of property, plant and equipment 
(500.0)
(326.6)
Acquisition of other non-current assets
 18
(10.2)
(12.8)
Drawdown of lease liabilities
–
7.5
Dividends received from equity-accounted investees
17
–
3.4
Cash consideration of disposals (net of cash disposed)
12
(54.1)
59.6
Investment in associates and joint ventures
17
–
(2.8)
Acquisition of subsidiaries (net of cash acquired)
11
–
(20.0)
Net cash used in investing activities 
(543.5)
(291.7)
Cash flows from financing activities 
Repayment of interest-bearing loans and borrowings 
(124.9)
(37.4)
Drawdown of interest-bearing loans and borrowings
119.1
15.5
Repayment of lease liabilities 
16, 33
(400.0)
(400.5)
Divestment of non-controlling interests
–
0.1
Deferred consideration paid
(5.1)
(29.2)
Acquisition of non-controlling interests 
11
(551.8)
(29.3)
Equity dividends paid 
29
(50.1)
(24.8)
Dividends paid to non-controlling interests in subsidiaries 
(2.1)
(2.8)
Net cash used in financing activities 
(1,014.9)
(508.4)
Net (decrease)/increase in cash and cash equivalents 
33
(417.6)
281.4
Cash and cash equivalents at the beginning of the period (See Note 33) (2)
33
1,548.9
1,280.4
Foreign exchange losses on cash and cash equivalents 
33
(29.7)
(12.9)
Cash and cash equivalents at the end of the period (See Note 33) (2)
33
1,101.6
1,548.9
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 Cash and cash equivalents at 28 January 2023 includes £74.5 million within assets held-for-sale (see Note 33 and Note 35). Cash and cash equivalents at 3 February 
2024 includes £8.8 million within assets held-for-sale (see Note 33 and Note 35). 
The accompanying notes form part of these financial statements.
Strategic Report
Governance Report
Financial Statements
Group Information
149
JD Sports Fashion Plc Annual Report & Accounts 2024

Notes to the Consolidated Financial Statements
1. Basis of Preparation
General Information
JD Sports Fashion Plc (the ‘Company’) is a company incorporated in the United Kingdom and registered in England and Wales. 
The financial statements for the 53 week period ended 3 February 2024 represent those of the Company and its subsidiaries 
(together referred to as the ‘Group’). The financial statements were authorised for issue by the Board of Directors on 3 June 2024.
Basis of Preparation
These Group financial statements were prepared in accordance with UK-adopted International Accounting Standards.
The financial statements are presented in Pounds Sterling, rounded to the nearest tenth of a million. The financial statements 
have been prepared on a going concern basis, under the historical cost convention, except for the revaluation of certain 
financial instruments.
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented 
in these financial statements and have been applied consistently by all Group entities. 
The Group’s business activities, together with the factors likely to affect its future development, performance and position are set 
out in the Strategic Report on pages 10 to 93. In addition, details of financial instruments and exposures to interest rate, foreign 
currency, credit and liquidity risks are outlined in Note 23.
Going Concern
The Directors have prepared the Group and the Company financial statements on a going concern basis for the following reasons:
At 3 February 2024, the Group had a cash and cash equivalents balance of £1,101.6 million (28 January 2023 (restated): 
£1,548.9 million), see Note 33, with available committed UK borrowing facilities of £700 million (28 January 2023: £700 million), 
see note 22, of which £Nil (28 January 2023: £Nil) has been drawn down and is available up to 6 November 2026 and US facilities 
of approximately $300 million of which $12.5m was drawn down (28 January 2023: $Nil) and is available up until 24 September 
2026. There has been no material change in the extent of cash and facilities available since the period end.
These facilities are subject to certain covenants, please refer to Note 22. The Directors believe that the Group is well placed to 
manage its business risks successfully despite the current uncertain economic outlook. 
On 23 April 2024, the Group entered into a binding agreement to acquire 100% of the outstanding share capital of Hibbett, Inc., 
a company listed on the Nasdaq Stock Market, for a price of $87.50 per share in cash, implying an equity value of $1,083 million 
(c. £878 million) and an enterprise value of $1,109 million (£899 million). There has been no material change in the extent of cash 
and facilities available since the period end. 
The Group expects to fund the total consideration payable, and refinance Hibbett, Inc.’s existing debt, through a combination 
of existing US cash resources of $300 million and a $1,000 million extension to the Group’s existing bank facilities which has been 
committed. This acquisition remains subject to antitrust review by the relevant US authorities.
Within the period, the Group announced the proposed acquisition of 100% of the issued share capital of Groupe Courir S.A.S 
(‘Courir’) for an enterprise value of €520 million, which will be funded through a combination of the Group’s existing cash 
reserves and an agreed extension to the Group’s existing bank facilities. This acquisition remains subject to review by the 
European Commission. 
These acquisitions have been considered as part of the going concern review. 
The Directors have prepared cash flow forecasts for the Group covering a period of at least 12 months from the date of approval of 
the Group and Company financial statements, including specific consideration of a range of impacts that could arise from geo-
political tensions and the actual and potential impact on inflationary cost pressures. These forecasts indicate that the Group and 
Company will be able to operate within the level of its agreed facilities and covenant compliance. 
For the purposes of Going Concern Reporting, the Directors have prepared severe but plausible downside scenarios which cover 
the same period as the base case. A 5% reduction in like-for-like sales* for the whole year has been considered, in addition to a 
range of reasonably plausible downside scenarios considered for the purposes of viability reporting. This has considered the 
specific consideration of a significant business continuity event adversely impacting one of the Group’s main Distribution Centres 
across the Q4 peak trading period; a significant cyber-attack resulting in a significant proportion of the Group’s stores being 
unable to trade for period of one month, impacting the peak trading period of December 2024; a severe but plausible reduction in 
the allocation of stock, or business interruption impacting the availability of stock, from one of our key Sports Fashion suppliers. 
The Directors have also considered the impact on the base case and severe but plausible downside scenarios, of the acquisition 
activity recently announced in respect of the proposed acquisitions of Groupe Courir S.A.S and Hibbett, Inc..
The forecast cash flows reflecting the above scenarios indicate that there remains sufficient headroom for the Group to operate 
within the committed facilities and to comply with all relevant banking covenants during the forecast period. Furthermore, 
mitigating actions within the Group’s control could be taken, should these severe but plausible scenarios occur, including 
reductions in capital expenditure*, discretionary spend and dividends.
A reverse stress test has also been performed on the base forecasts which indicates that a combination of the above severe but 
plausible scenarios all occurring at the same time would be required for the Group to run out of cash and be fully drawn down on 
the available facilities or to breach a covenant before consideration of mitigating actions. This is not considered to be a plausible 
scenario, as the combination of all scenarios simultaneously is considered to be exceptionally remote.
The Directors have considered all of the factors noted above and are confident that the Group has adequate resources to continue 
to meet all liabilities as and when they fall due for a period of at least 12 months from the date of approval of these financial 
statements. Accordingly, the financial statements have been prepared on a going concern basis.
150
JD Sports Fashion Plc Annual Report & Accounts 2024

1. Basis of Preparation continued
Basis of Consolidation
I. Consolidation 
The Consolidated Financial Statements comprise the financial statements of the Company and its subsidiaries as at 3 February 
2024. Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and 
has the ability to affect those returns through its power over the investee. Specifically, the Group controls an investee if, and only if, 
the Group has:
	
–
Power of the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee).
	
–
Exposure, or rights, to variable returns from its involvement with the investee.
	
–
The ability to use its power over the investee to affect its returns.
Generally, there is a presumption that a majority of voting rights results in control. To support this presumption and when the 
Group has less than a majority of the voting or similar rights of an investee, the Group considers all relevant facts and 
circumstances in assessing whether it has power over an investee, including:
	
–
The contractual arrangement(s) with the other vote holders of the investee.
	
–
Rights arising from other contractual arrangements.
	
–
The Group’s voting rights and potential voting rights.
The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or 
more of the three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary 
and ceases when the Group loses control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or 
disposed of during the year are included in the Consolidated Financial Statements from the date the Group gains control until the 
date the Group ceases to control the subsidiary.
Profit or loss and each component of other comprehensive income (‘OCI’) are attributed to the equity holders of the parent 
of the Group and to the non-controlling interests, even if this results in the non-controlling interests having a deficit balance. 
When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies in line 
with the Group’s accounting policies. All intra-group assets and liabilities, equity, income, expenses and cash flows relating 
to transactions between members of the Group are eliminated in full on consolidation.
A change in the ownership interest of a subsidiary, without a loss of control, is accounted for as an equity transaction.
If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling 
interest and other components of equity, while any resultant gain or loss is recognised in the Consolidated Income Statement. 
Any investment retained is recognised at fair value.
II. Associates and Joint Ventures
The Group’s interests in equity-accounted investees comprise interests in associates and interests in joint ventures. Associates are 
those entities in which the Group has significant influence, but not control or joint control, over the financial and operating policies. 
A joint venture is an arrangement in which the Group has joint control over the financial and operating policies based on a 
contractual arrangement. 
Interests in associates and joint ventures are accounted for using the equity method and are initially recognised at cost, then 
subsequently less provision for impairment. Subsequent to initial recognition, the Consolidated Financial Statements include the 
Group’s share of the profit or loss and other comprehensive income of equity-accounted investees until the date on which 
significant influence or joint control ceases.
III. Transactions Eliminated on Consolidation
Intra-group balances, and any unrealised income and expenses arising from intra-group transactions, are eliminated in preparing 
the Consolidated Financial Statements.
IV. Employee Benefit Trust
An Employee Benefit Trust is operated by the Group and Company and is considered to be a special purpose entity in which the 
substance of the relationship is that of control by the Group in order that the Group may benefit from its control. The assets held 
by the trust are consolidated into the Group.
Changes in Ownership Interest Without a Loss of Control
In accordance with IFRS 10 ‘Consolidated Financial Statements’, upon a change in ownership interest in a subsidiary without a loss 
of control, the carrying amounts of the controlling and non-controlling interests are adjusted to reflect the changes in their relative 
interests in the subsidiary. Any difference between the amount by which the non-controlling interests are adjusted and the fair 
value of the consideration paid or received is recognised directly in equity and attributed to the owners of the parent. Acquisitions 
or disposals of non-controlling interests are therefore accounted for as transactions with owners in their capacity as owners and 
no goodwill is recognised as a result of such transactions. 
Alternative Performance Measures
The Directors measure the performance of the Group based on a range of financial measures, including measures not recognised 
by UK-adopted International Financial Reporting Standards. These Alternative Performance Measures may not be directly 
comparable with other companies’ Alternative Performance Measures and the Directors do not intend these to be a substitute for, 
or superior to, IFRS measures. The Directors believe that these Alternative Performance Measures assist in providing additional 
useful information on the trading performance of the Group. 
Strategic Report
Governance Report
Financial Statements
Group Information
151
JD Sports Fashion Plc Annual Report & Accounts 2024

1. Basis of Preparation continued
Alternative Performance Measures continued 
For the financial period ended 3 February 2024, the Group has updated the presentation of the Consolidated Income Statement 
to a three-column format to show adjusting items against the relevant income statement line item. The term ‘adjusting items’ as 
opposed to ‘adjusted items’ that was used in the prior period has been updated as has the definition of adjusting items to include 
the impairment of loan receivables. These updates are intended to provide disclosure and greater clarity over what is classified as 
an adjusting item and, by being more specific in terms of defining the adjusting items, results in the provision of more relevant 
information with greater comparability between financial periods.
Alternative Performance Measures are also used to enhance the comparability of information between reporting periods, 
by accounting for adjusting items. Adjusting items are disclosed separately when they are considered unusual in nature and 
not reflective of the trading performance and profitability of the Group. The separate reporting of adjusting items, which 
are presented as adjusting within the relevant category in the Consolidated Income Statement, helps provide an indication 
of the Group’s trading performance. An explanation as to why items have been classified as adjusting is given in Note 4. 
Further information can be found in the Alternative Performance Measures section on pages 253 to 259.
Adoption of New and Revised Standards
The following new standards and amendments became effective for the period ended 3 February 2024. These have no significant 
impact on the consolidated results or financial position.
	
–
IFRS 17 – Insurance Contracts (effective from 1 January 2023).
	
–
Amendments to IAS 1 – Disclosure of Accounting Policies (effective from 1 January 2023).
	
–
Amendments to IAS 8 – Definition of Accounting Policies (effective from 1 January 2023).
	
–
Amendments to IAS 12 – Income Taxes – Deferred Tax related to Assets and Liabilities arising from a Single Transaction 
(effective from 1 January 2023).
	
–
Amendments to IAS 12 – International Tax Reform – Pillar Two Model Rules (effective from 1 January 2023).
The following amendments are in issue but have yet to become effective. These are not expected to have a significant impact 
on the consolidated results or financial position.
	
–
Amendments to IFRS 10 – Lease Liability in a Sale and Leaseback (effective from 1 January 2024).
	
–
Amendments to IAS 1 – Non-Current Liabilities with Covenants (effective from 1 January 2024).
	
–
Amendments to IFRS 7 and IAS 7 – Supplier Finance Arrangements (effective from 1 January 2024).
	
–
Amendments to IAS 21 – Lack of Exchangeability (effective from 1 January 2025).
IAS 12 Income Taxes
The Group has adopted the amendments to IAS 12, which apply to income taxes arising from tax law enacted, or substantively 
enacted, to implement the Pillar Two Model Rules published by the OECD.
The amendments include a mandatory temporary exception of the accounting requirement for deferred taxes under IAS 12, such 
that an entity neither recognises nor discloses information regarding deferred tax assets and liabilities in respect of Pillar Two 
Model Rules. The Group has adopted this exception.
Other
The Group continues to monitor the potential impact of other new standards and interpretations which may be endorsed and 
require adoption by the Group in future reporting periods. The Group does not consider that any other standards, amendments 
or interpretations issued by the IASB, but not yet applicable, will have a significant impact on the financial statements.
Accounting Policies
Revenue Recognition
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for goods 
and services provided in the normal course of business, net of price discounts and sales-related taxes.
I. Goods Sold Through Retail Stores and Trading Websites
In the case of goods sold through retail stores and trading websites, revenue is recognised when goods are sold, meaning 
the performance obligation of the transaction has been satisfied, less provision for returns. A separate right of return asset is 
recognised. Accumulated experience is used to estimate and provide for such returns at the time of the sale. The refund liability 
due to customers on return of their goods is recognised in a separate refund liability category. Retail sales are typically paid by 
cash, debit card or credit card. 
	
–
For online sales, performance obligations are deemed to be satisfied when the goods are delivered to the customer.
	
–
For online click and collect orders, where the customer pays online but collects in store, performance obligations are deemed 
to be satisfied when the goods are collected by the customer.
	
–
For reserve and collect orders, where the customer reserves online but pays at the point of collection from the store, 
performance obligations are deemed to be satisfied when the goods are collected by the customer. 
II. Wholesale Revenue
Wholesale revenue is recognised when goods are dispatched, meaning that the performance obligations have been met and 
control over a product has passed to the customer. In some instances, goods are sold with a right of return. Where wholesale 
goods are sold with a right of return, a provision is made to estimate the expected level of returns based on accumulated 
experience and historical rates. The refund liability due to customers on return of their goods is recognised in a separate refund 
liability category. Wholesale sales are either settled by cash received in advance of the goods being dispatched or made on 
agreed credit terms.
Notes to the Consolidated Financial Statements continued
152
JD Sports Fashion Plc Annual Report & Accounts 2024

1. Basis of Preparation continued
Accounting Policies continued 
III. Subscription and Joining Fee Revenue
Revenue from the sale of fitness and leisure club memberships is recognised in the period the membership relates to. This 
revenue is recognised over time, on a straight-line basis over the expected duration of the membership. For new club openings, 
memberships are sold and joining fees are collected in the period before the new club is opened. Membership income received 
in advance of the club opening is deferred until the club is open and then recognised on an accruals basis over the related 
membership period. 
IV. Gift Cards
The initial sale of a gift card is treated as an exchange of tender, with the revenue recognised when the cards are redeemed 
by the customer. Revenue from gift card breakage is recognised when the likelihood of the customer utilising the gift card 
becomes remote. The liability relating to gift cards not yet redeemed is included within other payables and accrued expenses.
Other Operating Expenses 
Other operating expenses are classified based on their function within the Group. They are classified between selling and 
distribution and administrative expenses. Selling and distribution expenses include all costs associated with the marketing and 
distribution of the Group’s goods and services. These expenses encompass advertising and promotional activities, all costs relating 
to stores and warehouses (staff costs, rents and rates, bank and credit card charges, store security, and depreciation and 
amortisation), online channel sales cost and distribution costs. 
Administrative expenses comprise overhead costs that are not directly attributable to specific sales, stores or distribution and 
warehousing activities. These costs are mostly support function related costs at Head Office and within the operating businesses 
including finance, human resources, procurement, property, legal and IT, as well as depreciation and amortisation of the assets 
used by support functions.
Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle. An element 
of supplier rebates is deferred into inventory and released on a straight-line basis as the related inventory is sold.
The Group makes provisions for obsolescence, mark downs and shrinkage based on historical experience, the quality of 
the current season buy, market trends and management estimates of future events. The provision requires estimates for shrinkage, 
the expected future selling price of items and identification of aged and obsolete items. 
Government Support 
During the 52 week period ended 28 January 2023, the Group repaid the £24.4 million of furlough income that it received from 
the UK Government in the 52 week period ended 29 January 2022. 
Share-Based Payments
The Executive Directors receive an element of remuneration in the form of share-based payments. Share-based payments 
are measured at fair value at the grant date which is determined by the share price on the day preceding the grant date. The cost 
of share-based payments is recognised as an expense, together with a corresponding increase in equity, on a straight-line basis 
over the vesting period of the awards. The amount recognised as an expense is adjusted to reflect the number of awards for which 
the related service and non-market performance conditions are expected to be met, such that the amount ultimately recognised is 
based on the number of awards that meet the related service and non-market performance conditions at the vesting date. Further 
information is available in the Directors’ Remuneration Report on page 117 and in Note 5.
An Employee Benefit Trust (‘EBT’) has been established to facilitate the acquisition of ordinary shares to fund share awards made 
to employees. The assets and liabilities of the EBT have been included in the Group and Company accounts. The assets of the EBT 
are held separately from those of the Company. The Group Consolidated Statement of Comprehensive Income does not recognise 
gains or losses on purchases or sales of own shares. The cost of shares acquired by the EBT is recognised within equity. The 
Trustee of the EBT has agreed to waive its rights to any and all dividends paid.
Assets Held-for-Sale and Disposals
Non-current assets, or disposal groups comprising assets and liabilities, are classified as held-for-sale if all of the following criteria 
is met in line with IFRS 5.
	
–
The carrying amount is expected to be recovered through the sale transaction
	
–
It is available for sale in its present condition
	
–
The Group had committed to sell and this sale plan had been initiated
	
–
It is being actively marketed at a price that is reasonable in relation to its fair value
	
–
There is an expectation that the sale process would be completed within 12 months of the classification as held-for-sale.
Such assets, or disposal groups, are measured at the lower of their carrying amount and fair value less costs to sell. Any 
impairment loss on a disposal group is allocated first to goodwill, and then to the remaining assets and liabilities on a pro-rata 
basis, except that no loss is allocated to inventories, financial assets, deferred tax assets or investment property, which continue to 
be measured in accordance with the Group’s other accounting policies. Impairment losses on initial classification as held-for-sale 
and subsequent gains and losses on remeasurement are recognised in the Consolidated Income Statement. Once classified as 
held-for-sale, intangible assets and property, plant and equipment are no longer amortised or depreciated. On disposal, the 
balances are derecognised and the profit or loss on disposal is recognised in the Consolidated Income Statement as an 
adjusting item.
Strategic Report
Governance Report
Financial Statements
Group Information
153
JD Sports Fashion Plc Annual Report & Accounts 2024

1. Basis of Preparation continued
Accounting Policies continued 
Supplier Rebates
Supplier rebates include promotion cost contributions and marketing initiative support and are recognised in the Consolidated 
Financial Statements when they are contractually agreed with the supplier and can be reliably measured. Such rebates typically 
relate to the launch of such initiatives and therefore rebate income is typically recognised across the period in which launch costs 
are recognised. 
Contributions towards store fixtures are recognised as a credit within the Consolidated Income Statement within the period in 
which they are received. Other rebates are agreed with suppliers retrospectively once specific targets have been achieved and 
recognised after the end of the relevant supplier’s financial year.
Climate Change
In preparing the Consolidated Financial Statements, the Group has considered the potential impact of climate change, particularly 
in the context of the climate-related risks identified in the Task Force on Climate-related Financial Disclosures (TCFD) section as 
set out on page 60, on its financial performance and position. 
There has been no material impact identified on the financial reporting judgements and estimates. In particular, the Group 
considered the impact of climate change in respect of forecast cash flows for the purposes of impairment assessments of non-
current assets, and the useful lives of certain assets. Whilst there is currently little short to medium-term impact expected from 
climate change, the Directors are aware of the changing nature of risks associated with climate change and will regularly assess 
these risks against judgements and estimates made in preparation of the Group’s financial statements.
Critical Accounting Judgements and Key Sources of Estimation Uncertainty
The preparation of financial statements in conformity with adopted IFRSs requires management to make judgements, estimates 
and assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. 
The estimates and associated assumptions are based on historical experience and various other factors that are believed to be 
reasonable under the circumstances, the results of which form the basis of making the judgements and estimates about carrying 
values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates. 
Critical Accounting Judgements
The following are critical judgements, apart from those involving estimations (which are presented separately below), that 
management have made in the process of applying the Group’s accounting policies and that have the most effect on the amounts 
recognised in the Consolidated Group Financial Statements.
Adjusting Items
Management exercises significant judgement in assessing whether items should be classified as adjusting items. This assessment 
covers the nature of the item, cause of occurrence and/or scale of impact of that item on the reported performance. In 
determining whether an item should be presented as adjusting, the Group considers items which are significant because of either 
their size or their nature which management believe would distort an understanding of earnings if not separately presented. 
An explanation as to why items have been classified as adjusting is given in Note 4. Further information about metrics that the 
Group utilise which exclude adjusting items can be found in the Alternative Performance Measures section on pages 253 to 259.
Key Sources of Estimation Uncertainty
The key assumptions about the future, and other key sources of estimation uncertainty at the reporting period end, that may have 
a significant risk of causing a material adjustment to the carrying amount of assets and liabilities within the next financial year are 
discussed below:
Genesis Put and Call Option
Genesis Put and Call Option agreements that allow the Group’s equity partners to require the Group to purchase a non-controlling 
interest are recorded in the consolidated balance sheet initially at the present value of the redemption amount, in accordance with 
IAS 32 Financial Instruments: Presentation. On initial recognition, the corresponding amount is recognised against the put and call 
option reserve. Changes in the measurement of the financial liability due to the unwinding of the discount or changes in the 
amount that the Group could be required to pay are recognised in the Consolidated Income Statement. If the contract expires 
without delivery, the carrying amount of the financial liability is reclassified to equity, otherwise the financial liability is 
derecognised for the amount settled.
The key significant option outstanding as at 3 February 2024 relates to the Group’s US sub-group, Genesis. The Genesis put and 
call liability at 3 February 2024 was £763.5 million (2023 (restated): £782.9 million).
Notes to the Consolidated Financial Statements continued
154
JD Sports Fashion Plc Annual Report & Accounts 2024

1. Basis of Preparation continued
Accounting Policies continued
Genesis Put and Call Option
The Group uses a third-party valuation expert to independently determine the present value of the exercise price of the Genesis 
put and call options. The approach uses a Monte-Carlo simulation model applying a geometric Brownian motion to project the 
share price and an arithmetic Brownian motion for the projection of EBITDA forecasts. See Note 24b for the full accounting policy. 
The critical estimate used to value the put and call option liability is the EBITDA forecasts and growth assumptions for future 
periods. 
Further information about the sensitivities used can be found in Note 24b.
Future Changes in Application of Accounting Policies
I. Segmental Analysis
As announced in the Group’s trading update on 28 March 2024, with effect from the 52 week period ending 1 February 2025, new 
segmentation will be used for reporting, initially at the Q2 trading update in August 2024 and then for the interim results for the 26 
week period ending 3 August 2024.
II. Adjusting Items
In line with the majority of large, UK-listed retail companies, with effect from the 52 week period ending 1 February 2025, the 
Group will extend its definition of adjusting items to include amortisation of acquired intangibles.
2. Segmental Analysis
IFRS 8 ‘Operating Segments’ requires the Group’s segments to be identified on the basis of internal reports about components of 
the Group that are regularly reviewed by the Chief Operating Decision Maker to allocate resources to the segments and to assess 
their performance. The Chief Operating Decision Maker is considered to be the Chief Executive Officer of JD Sports Fashion Plc. 
Information reported to the Chief Operating Decision Maker is focused on the nature of the businesses within the Group. The 
Group’s reportable segments under IFRS 8 are Sports Fashion and Outdoor. In accordance with IFRS 8.12, we have aggregated 
several operating segments with similar economic characteristics into a larger Sports Fashion operating segment and concluded 
that, in doing so, the aggregation is still consistent with the core principles of IFRS 8. 
When aggregating the operating segments into the larger Sports Fashion operating segment, we have primarily taken 
into consideration:
	
–
IFRS 8.12.a the nature of products or services
	
–
IFRS 8.12.c the type or class of customer
	
–
IFRS 8.12.d the methods used to distribute their products. 
The entities included in the Sports Fashion operating segment have similar characteristics as well-established, leading 
retailers or wholesalers of footwear, apparel and accessories from a mix of international sports fashion brands and private labels. 
When determining what to include within the Sports Fashion segment, we have considered that the fascias all target a similar 
demographic in terms of both age range and an aspiration to achieve a certain style, whether the product is to be used for lifestyle 
wear or active sports participation. The entities typically have similar economic characteristics in terms of sales metrics, long-term 
average gross margins, levels of capital investment and operating cash flows. The Outdoor segment differs from the Sports 
Fashion segment in that Outdoor is focused on retailing specialist apparel, footwear and technical products for outdoor pursuits. 
Further, the Outdoor segment typically appeals to an older and/or family-oriented demographic as compared with the younger 
and more style-focused demographic targeted by the Sports Fashion businesses.
The Chief Operating Decision Maker receives and reviews segmental operating profit. Certain central administrative costs 
including Group Directors’ salaries are included within the Group’s Sports Fashion result. This is consistent with the results 
as reported to the Chief Operating Decision Maker.
IFRS 8 requires disclosure of information regarding revenue from major customers. The majority of the Group’s revenue is derived 
from the retail of a wide range of apparel, footwear and accessories to the general public. As such, the disclosure of revenues from 
major customers is not appropriate.
The Board considers that certain items are cross-divisional in nature and cannot be allocated between the segments on 
a meaningful basis. Certain net funding costs are treated as unallocated, reflecting the nature of the Group’s syndicated borrowing 
facilities. The eliminations remove intercompany transactions and balances between different segments which primarily relate to 
the net drawdown of long-term loans and short-term working capital funding provided by JD Sports Fashion Plc (within Sports 
Fashion) to other companies in the Group, and intercompany trading between companies in different segments. Inter-segment 
transactions are undertaken in the ordinary course of business on arm’s length terms. 
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Group Information
155
JD Sports Fashion Plc Annual Report & Accounts 2024

2. Segmental Analysis continued 
Information regarding the Group’s reportable segments for the 53 weeks to 3 February 2024 is shown below:
Income statement
Sports Fashion 
£m 
Outdoor 
£m
Unallocated 
£m
Total 
£m 
Gross revenue
9,982.4
559.6
–
10,542.0
Inter-segment revenue
(0.3)
0.3
–
–
Revenue
9,982.1
559.9
–
10,542.0
Gross profit % 
48.4%
42.3%
–
47.9%
Operating profit before adjusting items
987.2
(7.3)
–
979.9
Adjusting items
(42.9)
(9.8)
–
(52.7)
Operating profit/(loss)
944.3
(17.1)
–
927.2
Finance income
–
–
39.2
39.2
Impairment loss on financial assets
(58.8)
–
–
(58.8)
Finance expenses
(96.4)
–
–
(96.4)
Profit/(loss) before tax
789.1
(17.1)
39.2
811.2
Income tax expense
(206.1)
(0.1)
–
(206.2)
Profit/(loss) for the period
583.0
(17.2)
39.2
605.0
Total assets and liabilities
Sports Fashion 
£m 
Outdoor 
£m
Eliminations 
£m
Total 
£m 
Total assets
7,815.1
385.0
(153.9)
8,046.2
Total liabilities
(4,986.3)
(345.4)
153.9
(5,177.8)
Total segment net assets
2,828.8
39.6
–
2,868.4
Other segment information
Note
Sports Fashion 
£m 
Outdoor 
£m
Total 
£m 
Capital expenditure:
Intangible assets (software development)
13
29.5
–
29.5
Intangible assets (brand licences)
13
73.0
–
73.0
Property, plant and equipment
14
518.9
10.9
529.8
Right-of-use assets
16
582.8
10.0
592.8
Other non-current assets 
18
10.2
–
10.2
Depreciation, amortisation and impairments: 
Amortisation of intangible assets
13
68.3
4.7
73.0
Depreciation of property, plant and equipment
14
168.8
9.0
177.8
Depreciation and amortisation of right-of-use assets
16
391.3
22.0
413.3
Impairment of non-current assets (adjusting items)
29.4
9.8
39.2
Impairment of non-current assets (non-adjusting items)
21.6
–
21.6
Notes to the Consolidated Financial Statements continued
156
JD Sports Fashion Plc Annual Report & Accounts 2024

2. Segmental Analysis continued 
The comparative segmental results for the 52 weeks to 28 January 2023 are shown below:
Income statement
Sports Fashion 
£m 
Outdoor 
£m
Unallocated 
£m
Restated(1)
Total 
£m 
Gross revenue
9,560.9
564.1
–
10,125.0
Inter-segment revenue
(0.3)
0.3
–
–
Revenue
9,560.6
564.4
–
10,125.0
Gross profit % 
48.5%
43.0%
48.2%
Operating profit before adjusting items
1,043.9
16.4
–
1,060.3
Adjusting items
(214.5)
(39.8)
–
(254.3)
Operating profit/(loss)
829.4
(23.4)
–
806.0
Finance income
–
–
8.4
8.4
Finance expenses
(327.7)
–
–
(327.7)
Profit/(loss) before tax
501.7
(23.4)
8.4
486.7
Income tax expense
(208.9)
(5.3)
–
(214.2)
Profit/(loss) for the period
292.8
(28.7)
8.4
272.5
 
Total assets and liabilities
Sports Fashion 
£m 
Outdoor
£m
Eliminations
£m
Restated(1)
Total 
£m 
Total assets
7,842.1
462.1
(193.6)
8,110.6
Total liabilities
(5,273.5)
(399.7)
193.6
(5,479.6)
Total segment net assets
2,568.6
62.4
–
2,631.0
 
Other segment information
Note
Sports Fashion 
£m 
Outdoor 
£m
Restated(1)
Total 
£m 
Capital expenditure:
Intangible assets (software development)
13
19.9
–
19.9
Intangible assets (brand licences)
13
78.4
–
78.4
Property, plant and equipment
14
305.6
21.0
326.6
Right-of-use assets
16
374.3
35.6
409.9
Other non-current assets 
18
12.8
–
12.8
Depreciation, amortisation and impairments: 
Amortisation of intangible assets
13
71.6
4.4
76.0
Depreciation of property, plant and equipment
14
154.1
7.9
162.0
Depreciation of right-of-use assets
16
372.2
23.0
395.2
Impairment of non-current assets (adjusting items)
83.8
39.8
123.6
Impairment of investment in associates and joint ventures (adjusting items)
17
19.6
–
19.6
Impairment of non-current assets (non-adjusting items)
3.4
–
3.4
(1)	
Please refer to Note 39 for further details of the restatement.
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Group Information
157
JD Sports Fashion Plc Annual Report & Accounts 2024

2. Segmental Analysis continued
Geographical Information
The Group’s operations are located in the UK, Andorra, Australia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, 
Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, 
Israel, Italy, Latvia, Lithuania, Malaysia, the Netherlands, New Zealand, Poland, Portugal, the Republic of Ireland (‘ROI’), Romania, 
Serbia, Singapore, Slovakia, Slovenia, South Korea, Spain and the Canary Islands, Sweden, Thailand, the UAE and the US.
The following table provides analysis of the Group’s revenue by geographical market, irrespective of the origin of the goods/services:
Revenue
53 weeks to 
3 February 
2024
£m
52 weeks to 
28 January 
2023
£m
UK & ROI
3,510.2
3,826.7
Europe 
3,093.5
2,659.9
North America 
3,413.5
3,150.1
Rest of world 
524.8
488.3
10,542.0
10,125.0
The revenue from any individual country, with the exception of the UK, US and Spain, is not more than 10% of the Group’s 
total revenue.
Revenue by Channel
Revenue
53 weeks to 
3 February 
2024
£m
Restated(1)
52 weeks to 
28 January 
2023
£m
Retail stores
7,956.6
7,306.5
Online
2,350.3
2,543.3
Other(2)
235.1
275.2
10,542.0
10,125.0
(1)	
An error has been identified in the prior period disclosure in the classification of these balances. Retail store revenue was overstated by £39.1 million, online was 
understated by £82.5 million and other was overstated by £43.4 million. These reclassifications have no effect on the overall reported results.
(2)	 Other relates to revenue from leisure club memberships, wholesale and commission sales.
Revenue by Product Type
Revenue
53 weeks to 
3 February 
2024
£m
52 weeks to 
28 January 
2023
£m
Footwear
5,920.4
5,471.4
Apparel
3,408.4
3,560.6
Accessories
669.5
629.6
Other(3)
543.7
463.4
10,542.0
10,125.0
(3)	 Other relates to revenue from sales of outdoor living equipment, delivery income and revenue from leisure club memberships. 
The following is an analysis of the carrying amount of segmental non-current assets by the geographical area in which the assets 
are located.
Non-Current Assets
53 weeks to 
3 February
 2024
£m
Restated(4)
52 weeks to 
28 January 
2023
£m
Restated(4)
52 weeks to 
30 January 
2022
£m
UK & ROI
1,254.1
1,239.6
1,252.5
Europe 
1,702.5
1,472.8
1,378.2
North America 
1,901.7
1,800.6
1,682.5
Rest of world 
144.9
161.9
163.3
5,003.2
4,674.9
4,476.5
(4)	 Please refer to Note 39 for further details of the restatement.
Notes to the Consolidated Financial Statements continued
158
JD Sports Fashion Plc Annual Report & Accounts 2024

3. Profit Before Tax
Note
53 weeks to 
3 February 
2024
£m
Restated(1)
52 weeks to 
28 January 
2023
£m
Profit before tax is stated after charging/(crediting): 
Auditor's remuneration: 
Audit of these financial statements (Deloitte LLP / KPMG LLP)(2)
5.0
4.0
Amounts receivable by the Company's Auditor (Deloitte LLP / KPMG LLP) and its 
associates in respect of: 
Audit of financial statements of subsidiaries of the Company 
1.3
2.2
Interim review 
– 
0.2
Depreciation and amortisation of non-current assets: 
Depreciation of property, plant and equipment 
14
177.8
162.0
Depreciation of right-of-use assets
16
413.3
398.4
Amortisation of intangible assets
13
73.0
76.0
Impairments of non-current assets:
Property, plant and equipment (adjusting items)
14
2.5
–
Property, plant and equipment (non-adjusting items)
14
7.0
1.5
Right-of-use assets (adjusting items)
16
1.8
4.5
Right-of-use assets (non-adjusting items)
16
14.6
0.3
Goodwill and fascia names (adjusting items)
13
34.9
117.6
Other intangible assets (non-adjusting items)
13
–
0.8
Other non-current assets (non-adjusting items)
18
–
3.0
Impairment of investment in joint ventures and associates (adjusting)
17
–
19.6
Loss on disposal of non-current assets (non-adjusting)
7.6
5.1
Impairment loss on financial assets (adjusting)
4
58.8
–
Rentals payable under non-cancellable leases for: 
Land and buildings – variable lease payments(3)
16
104.5
91.3
Land and buildings – short-term leases(3)
16
2.0
3.4
Plant and equipment – short-term leases(3)
–
0.4
Other items:
Movement in the present value of put and call option liabilities (adjusting)
(5.5)
250.4
Movement in the fair value of forward contracts 
(16.7)
32.2
Foreign exchange (gain)/loss recognised
(10.4)
3.7
Share of associate profit and joint ventures
(7.6)
(4.9)
Other operating income(4)
(30.5)
(28.6)
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 The £6.3 million audit fee for the period ended 3 February 2024 represents the costs incurred to the balance sheet date. The total audit fee payable to Deloitte LLP 
for the audit of the Group’s financial statements for the period ended 3 February 2024 is expected to be in the region of £14 million. In addition to this, the Company 
bears the cost of the audit of the Group for the purpose of inclusion in Pentland’s consolidated financial statements for the 13 month period to 31 January 2024. The 
£4.0 million audit fee for the period ended 28 January 2023 includes £0.7 million of prior period fees paid to KPMG LLP that were agreed after the financial 
statements for the period ended 29 January 2022 were signed. In addition to the above, fees of £0.2 million were incurred in the period ended 28 January 2023 and 
paid to KPMG LLP by Pentland Group Limited in relation to the non-coterminous audit of the Group for the purpose of inclusion in its Consolidated Financial 
Statements for the 12 month period to December 2022. Further fees of £32,000 were incurred and paid to KPMG LLP for non-audit services. No further fees were 
paid to KPMG LLP for the period ended 3 February 2024. Fees of £20,000 were payable to Deloitte LLP in respect of non-audit services for the period ended 
3 February 2024.
(3)	 Since transition to IFRS 16 on 3 February 2019, lease rentals in relation to variable, rolling leases and short-term lease payments have been charged to the 
Consolidated Income Statement. The variable lease payments shown above relate to turnover rents which are impacted by changes in sales at certain stores where 
the lease includes an element of turnover rent. Rolling lease payments are in relation to leases where the Group has applied judgement to determine the lease term 
for certain lease contracts in which the Group is a lessee that either have no specified end date, or where the Group continues to occupy the property despite the 
contractual lease end date having passed.
(4)	 Other operating income relates to income receivable for online and in-store advertising services, commission income, rental income, sub-lease payments receivable 
and amounts receivable not in the ordinary course of business.
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JD Sports Fashion Plc Annual Report & Accounts 2024

4. Adjusting Items
For the financial period ended 3 February 2024, the Group has updated the presentation of the Consolidated Income Statement 
to a three-column format to show adjusting items against the relevant income statement line item. The term ‘adjusting items’, 
as opposed to ‘adjusted items’ that was used in the prior financial period, has been updated as has the definition of adjusting 
items to include the impairment of loan receivables not recoverable. These updates are intended to provide enhanced disclosure 
and greater clarity over what is classified as an adjusting item and, by being more specific in terms of defining the adjusting items, 
result in the provision of more relevant information with greater comparability between financial periods.
The Group exercises judgement in assessing whether items should be classified as adjusting items. This assessment covers the 
nature of the item, cause of occurrence and scale of impact of that item on the reported performance. In determining whether 
items should be presented as adjusting items, the Group considers items that are significant because of either their size or their 
nature which management believe would distort an understanding of earnings if not adjusted. In order for an item to be presented 
as an adjusting item, it should typically meet at least one of the following criteria:
	
–
Impairments of tangible and intangible assets, investments and loan receivables not recoverable
	
–
Unusual in nature or outside the normal course of business (for example, the non-cash movement in the present value of put 
and call options)
	
–
Items directly incurred as a result of either an acquisition, an anticipated acquisition or a divestment, or arising from a major 
business change or restructuring programme. 
The separate reporting of items, which are presented as adjusting items within the relevant category in the Consolidated Income 
Statement, helps provide an indication of the Group’s trading performance in the normal course of business. The tax impact 
of these adjusting items is a tax credit of £18.4 million (2023: £2.4 million) as shown in Note 10 and on the face of the Consolidated 
Income Statement.
Note
53 weeks to
 3 February
2024
£m
Restated(1)
52 weeks to 
28 January
 2023
£m
Impairments of tangible and intangible assets and investments:
Impairments of tangible and intangible assets and investments(2)
13, 17
39.2
137.2
Items as a result of acquisitions, divestments, major business changes or restructuring:
Divestment and restructuring(3)
38.3
129.6
Gain arising on deconsolidation(4)
(36.1)
–
Acquisition-related costs(5)
10.8
–
Deferred consideration charge/(release)(6)
0.5
(12.5)
Administrative expenses – Adjusting items
52.7
254.3
Items that are unusual in nature or outside the normal course of business:
Movement in present value of put and call options
24b
(5.5)
250.4
Finance expenses – Adjusting items
(5.5)
250.4
Impairments of loan receivables not recoverable(7)
58.8
–
Impairment loss on financial assets – Adjusting items
58.8
–
Adjusting items 
106.0
504.7
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 The impairment of tangible and intangible assets and investments in the current period relates to the impairment of goodwill (£12.2 million), fascia name 
(£3.4 million), right-of-use assets (£2.5 million), and property, plant and equipment (£1.8 million) arising on the acquisition of Total Swimming Holdings Limited. The 
charge also includes goodwill impairment prior to the divestment of GymNation (£7.9 million), the impairment of the Go Outdoors fascia (£9.8 million) and 
impairment of the goodwill and fascia names on three non-core businesses (£1.6 million). The impairment in the prior period primarily related to the goodwill and 
fascia name arising on the acquisition of Deporvillage (£24.7 million), Hairburst (£21.6 million), Leisure Lakes (£21.1 million), Wheelbase (£18.7 million), Bodytone 
(£12.4 million), Missy Empire (£10.2 million), Livestock (£7.1 million), Wellgosh (£1.0 million), Oi Polloi (£0.7 million) and Philip Browne (£0.1 million). In addition there 
was an impairment charge for the investment in Gym King of £19.6 million.
(3) 	 During the current period, £31.5 million of divestment costs (2023: £121.5 million) and £6.9 million of restructuring charges (2023: £8.1 million) were incurred.
(4) 	 A net gain of £36.1 million arose following the deconsolidation of Sports Unlimited Retail (‘SUR’) after the entity entered bankruptcy on 6 December 2023. From this 
point onwards the entity was no longer under the control of JD Sports Fashion Plc and was deconsolidated (see footnote (7) and Note 12 for further information). 
(5)	 Acquisition-related costs of £10.8 million are in respect of the Groupe Courir acquisition which remains subject to review by the European Commission and hence 
as at the date of this report, has not been concluded. 
(6) 	 In the current period, the £0.5 million is related to acquisition-related deferred consideration. In the prior period, this related to acquisition-related release of 
contingent consideration for Leisure Lakes (£10.5 million) and Total Swimming Holdings Limited (£2.0 million).
(7)	 A £57.9 million impairment loss arose on the loan owed by Sports Unlimited Retail to Iberian Sports Retail Group and Sprinter Megacentros del Deporte SLU, at the 
time the entity entered bankruptcy (see footnote (4)). The remaining £0.9 million relates to other impairments.
Notes to the Consolidated Financial Statements continued
160
JD Sports Fashion Plc Annual Report & Accounts 2024

5. Remuneration of Directors
Full disclosure of the Directors’ remuneration is given in the Directors’ Remuneration Report on pages 117 to 130.
53 weeks to
 3 February 
2024
£m
52 weeks to 
28 January
 2023
£m
Directors' emoluments: 
As Non-Executive Directors 
1.2
0.8
As Executive Directors
3.4
6.1
Pension contributions 
– 
–
4.6
6.9
During the period, there was one (2023: one) Director within the defined contribution pension scheme. 
Additional information in relation to the remuneration of key management personnel can be found in Note 34.
6. Staff Numbers and Costs
The average number of persons employed by the Group (including Directors) during the period, analysed by category, 
was as follows:
53 weeks to
 3 February 
2024
Number
52 weeks to 
28 January 
2023
Number
Sales and distribution
75,491
71,744
Administration
4,226
3,405
Total average staff employed
79,717
75,149
Full-time equivalents
53,499
51,297
The aggregate payroll costs of these persons is charged to selling and distribution expenses and administrative expenses lines in 
the Consolidated Income Statement and is split as follows:
53 weeks to
 3 February  
2024
£m
52 weeks to 
28 January 
2023
£m
Wages and salaries 
1,352.9
1,156.0
Social security costs 
151.9
135.5
Pension costs 
23.2
20.1
Share-based payments
2.6
0.1
Other employed staff costs 
20.2
18.6
1,550.8
1,330.3
See Note 32 for details of the share-based payments made in the period.
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JD Sports Fashion Plc Annual Report & Accounts 2024

7. Finance Income 
Finance income is recognised in the Consolidated Income Statement on an effective interest method.
53 weeks to
 3 February 
2024
£m
52 weeks to 
28 January
2023
£m
Bank interest
35.8
7.1
Other interest
3.4
1.3
Finance income
39.2
8.4
8. Finance Expenses
Finance expenses comprise of interest payable on interest-bearing loans and borrowings and lease liabilities. The interest expense 
on borrowings is recognised using the effective interest method. The interest expense on lease liabilities is recognised over the 
lease periods so as to produce constant periodic rates of interest on the remaining balances of the liabilities.
Note
53 weeks to
 3 February 
2024
£m
Restated(1)
52 weeks to 
28 January 
2023
£m
On bank loans and overdrafts 
8.0
5.5
Amortisation of facility fees 
1.5
1.4
Interest on lease liabilities
16
84.4
68.9
Movement in the present value of the put and call options (adjusting items)
4
(5.5)
250.4
Other interest 
8.0
1.5
Finance expenses 
96.4
327.7
(1)	
Please refer to Note 39 for further details of the restatement.
Notes to the Consolidated Financial Statements continued
162
JD Sports Fashion Plc Annual Report & Accounts 2024

9. Income Tax Expense
The total tax charge included in the Consolidated Income Statement consists of current and deferred tax. 
Current Income Tax 
Current tax is the expected tax payable on taxable income for the financial period, using the applicable enacted tax rates in each 
relevant jurisdiction. Tax expense is recognised in the Consolidated Income Statement except to the extent it relates to items 
recognised in the Consolidated Statement of Comprehensive Income or directly in the Consolidated Statement of Changes in 
Equity, in which case it is recognised in the relevant statement, respectively. 
Deferred Tax
Deferred tax is accounted for using the balance sheet liability method, by providing for temporary differences that arise between 
the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. The 
following temporary differences are not provided for:
	
–
Goodwill not deductible for tax purposes.
	
–
The initial recognition of assets or liabilities that affect neither accounting nor taxable profit.
	
–
Differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.
Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised, 
based on the tax rates that have been enacted or substantively enacted by the balance sheet date. Deferred tax is charged or 
credited in the Consolidated Income Statement, except when it relates to items charged or credited directly to the Consolidated 
Statement of Changes in Equity or the Consolidated Statement of Comprehensive Income, in which case the deferred tax is 
recognised in the relevant statement, respectively. 
Deferred tax assets are reviewed at each reporting date. In considering their recoverability, the Group assesses the likelihood of 
them being recovered within a reasonably foreseeable timeframe and considers the future expected profit profile and business 
model of each relevant company or country, together with any legislative restrictions on use. This approach is consistent with that 
adopted for the assessment of other financial statement items, with the recognition period based on the appropriate jurisdictional 
tax rules. The estimates take account of the inherent uncertainties constraining the expected level of profit in some territories and 
any associated climate-related risks identified on page 60. Deferred tax assets and liabilities are offset against each other when 
there is a legally enforceable right to offset current taxation assets against current taxation liabilities and the intention is to settle 
these on a net basis. 
Tax provisions are recognised for uncertain tax positions where a risk of an additional tax liability has been identified and it is 
probable that the Group will be required to settle that tax. Measurement is dependent on management’s expectation of the outcome 
of decisions by tax authorities in the various tax jurisdictions in which the Group operates. This is assessed on a case-by-case basis 
using in-house tax experts, professional advisers and previous experience. 
Pillar Two Model Rules
The Group has continued to monitor developments in relation to the OECD’s Two Pillar Solution to Address the Tax Challenges 
arising from the Digitalisation of the Economy (“Pillar Two Model Rules”).
The Pillar Two Model Rules have made considerable progress during the year and specific local legislation has been enacted across 
several territories in which the Group operates. The first accounting period in which these rules will apply to the Group will be the 
period ending 1 February 2025. 
The definition of a ‘Group’ requires the impact of the Pillar Two Model Rules to be calculated in conjunction with that of Pentland 
Group Holdings Limited and its subsidiaries (‘the Pentland Group’). The Group is working with the Pentland Group to ensure it will 
be compliant. 
The Group has prepared a high-level assessment of the potential impact of the Pillar Two Model Rules on a stand-alone basis 
using information that was available at the time the Group financial statements were prepared. As the JD Group is the material 
component of the consolidated Pentland Group position, we would not expect the Pentland Group entities to have a material 
impact on the conclusion reached below.
The Pillar Two Model Rules assessment was based on the position in the UK. The UK government enacted the Pillar Two Model 
Rules income taxes legislation on 11 July 2023, with the rules taking effect for accounting periods beginning on or after 1 January 
2024. The transitional safe harbour tests within the Pillar Two Model Rules were applied during the assessment, followed by a 
high-level calculation of any top-up tax for jurisdictions where the safe harbour tests were not met. Under the legislation, JD 
Sports Fashion Plc will be required to pay top-up tax in the UK on the profits of its subsidiaries that are taxed at an effective tax 
rate of less than 15%. The principal jurisdictions in which exposures to this tax may exist include Ireland, Cyprus, Hungary 
and Bulgaria. 
Based on the financial forecasts for the period ended 1 February 2025, approximately 1.8% of the Group’s annual profits for that 
period may be subject to a top-up tax. Prior to the application of the Pillar Two Model Rules, the Group would have expected these 
profits to be taxed at an average effective tax rate of 13.0%. As such, any top-up tax payable under the Pillar Two Model Rules is 
not expected to have a material impact on the Group’s overall income tax charge. The Group continues to assess the impact of the 
Pillar Two Model Rules income taxes legislation on its future financial performance. It has also applied the temporary exemption 
issued by the IASB in May 2023 in respect of IAS 12 and has not recognised or disclosed information in respect of deferred tax 
assets and liabilities relating to Pillar Two Model Rules income taxes.
Strategic Report
Governance Report
Financial Statements
Group Information
163
JD Sports Fashion Plc Annual Report & Accounts 2024

9. Income Tax Expense continued
53 weeks to
 3 February 
2024
£m
Restated(1) 
52 weeks to 
28 January 
2023
£m
Current tax 
UK corporation tax at 24.0% (2023: 19.0%)(2)
221.9
198.9
Adjustment relating to prior periods 
(5.8)
(6.5)
Total current tax charge 
216.1
192.4
Deferred tax 
Deferred tax (origination and reversal of temporary differences) 
(2.5)
14.1
Adjustment relating to prior periods 
(7.4)
7.7
Total deferred tax (credit)/charge
(9.9)
21.8
Income tax expense 
206.2
214.2
 
53 weeks to
 3 February 
2024
£m
Restated(1)
52 weeks to 
28 January 
2023
£m
Profit before tax multiplied by the standard rate of corporation tax 24.0%(2) (2023: 19.0%)
194.7
92.5
Effects of:
Expenses not deductible(3)
31.0
23.2
Put and call option movement not deductible(4)
(3.3)
47.5
Depreciation and impairment of non-qualifying non-current assets(5)
2.1
1.2
Non-qualifying profit on sale of PPE(6)
0.1
(0.2)
Utilisation of previously unrecognised tax losses(7)
(0.9)
(4.0)
Non-taxable income(8)
(21.1)
 (4.0)
Effect of tax rates in foreign jurisdictions(9)
(10.3)
14.9
Research and development tax credits and other allowances(10)
(5.2)
(10.4)
Adjustments related to prior periods(11)
(13.2)
1.2
Other differences in tax rate(12)
0.5
3.7
Non-qualifying impairment of goodwill on consolidation(13)
2.2
24.4
Change in unrecognised temporary differences(14)
12.9
7.2
Other taxes due(15)
16.7
17.0
Income tax expense
206.2
214.2
(1)	
Please refer to Note 39 for further details of the restatement. 
(2)	 The weighted standard rate of corporation tax for the period is 24% as the UK mainstream tax rate was 19% until 31 March 2023, when it increased to 25%.
(3)	 Certain legal and professional fees, together with the losses incurred on the divestment of non-core businesses in the current period, are not deductible 
for tax purposes. 
(4)	 The movements in the put and call options per Note 24b are not deductible for tax.
(5)	 The depreciation adjustment relates to UK assets which are not eligible for capital allowances.
(6)	 The loss relates to the sale of tangible assets which are not eligible for capital allowances.
(7)	 Following a return to profitability of certain Group subsidiaries, brought forward losses have been utilised in the period and a deferred tax asset recognised in respect 
of any remaining losses.
(8)	 Non-taxable gain on deconsolidation of Sports Unlimited Retail Limited (see Note 4), the receipt of dividends and the release of deferred consideration which no 
longer falls due.
(9)	 A proportion of the Group’s profits arise outside of the UK and are taxed at the prevailing tax rate. As the UK corporation tax rate has increased from 19% to 25% in 
the period, the impact of overseas tax rates has reduced.
(10)	R&D and general business tax credits have been claimed in the US, Spain and Poland. 
(11)	 The prior period adjustment reflects net current and deferred tax movements between Group reporting provisions and submitted returns.
(12)	 The adjustment reflects the difference between the deferred tax rate and corporate income tax rate. These differences have reduced as a result of the UK corporate 
income tax increasing to 25% on 1 April 2023.
(13)	 The impairment of goodwill on consolidation and investments in associates are non-deductible for corporate income tax purposes and does not attract deferred tax. 
(14)	 The adjustment represents losses created in the period for which no deferred tax asset has been recognised, due to a lack of certainty over future taxable profits 
arising (see Note 26).
(15)	 Other taxes due are primarily in respect of US state taxes but also include local taxes payable in other overseas jurisdictions.
Notes to the Consolidated Financial Statements continued
164
JD Sports Fashion Plc Annual Report & Accounts 2024

10. Earnings Per Ordinary Share
Basic and Adjusted Earnings Per Ordinary Share
On 20 December 2022, JD Sports Fashion Plc completed the placing of new ordinary shares in the capital of the Company. 
A total of 25,000,000 new ordinary shares were issued at par, increasing the total ordinary shares in issue to 5,183,135,745.
The calculation of basic earnings per ordinary share at 3 February 2024 is based on the profit for the period attributable 
to equity holders of the parent of £538.8 million (2023: £188.3 million restated(1)) and a weighted average number of ordinary 
shares outstanding during the 53 week period ended 3 February 2024 of 5,183,135,745 (2023: 5,158,497,877). 
There have been no other transactions involving ordinary shares or potential ordinary shares in the period or since the period end 
date and the date of signing of these financial statements.
Adjusted basic earnings per ordinary share have been based on the profit for the period attributable to equity holders of the 
parent for each financial period but excluding the post-tax effect of adjusting items. The Directors consider that this gives a more 
useful measure of the trading performance and profitability of the Group.
53 weeks to
 3 February 
2024
millions
52 weeks to
 28 January 
2023
millions
Issued ordinary shares at beginning of period 
5,183.1
5,158.1
Ordinary shares issued on 20 December 2022 (2)
–
25.0
Issued ordinary shares at end of period
5,183.1
5,183.1
 
Note
53 weeks to
 3 February 
2024
£m
Restated(1)
52 weeks to
 28 January 
2023
£m
Profit for the period attributable to equity holders of the parent 
538.8
188.3
Adjusting items 
4
106.0
504.7
Tax relating to adjusting items 
(18.4)
(2.4)
Profit for the period attributable to equity holders of the parent excluding 
adjusting items
626.4
690.6
millions
millions
Weighted average number of ordinary shares at end of the period (basic)
5,158.2
5,158.1
Dilution – Effect of potentially dilutive share options and awards
0.7
–
Weighted average number of ordinary shares at the end of the period (diluted)
5,158.9
5,158.1
Basic earnings per ordinary share
10.45p
3.65p
Diluted earnings per ordinary share
10.45p
3.65p
Adjusted basic earnings per ordinary share
12.14p
13.39p
Adjusted diluted earnings per ordinary share
12.14p
13.39p
(1)	
See Note 39 for further details of the restatement.
(2)	 On 20 December 2022, a total of 25,000,000 ordinary shares of 0.05 pence each were issued at par. The shares were delivered to the JD Sports Employee Benefit
	
Trust (‘Trust’) and were issued, in part, to satisfy a buy-out award due to Régis Schultz, the Group’s Chief Executive Officer with an effective date of 5 September
	
2022 (see Note 5), of which a proportion of the award became vested in the period ended 3 February 2024 after certain continuous employment requirements were 
satisfied. In the same period, the remaining shares became dilutive.
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Governance Report
Financial Statements
Group Information
165
JD Sports Fashion Plc Annual Report & Accounts 2024

11. Acquisitions
Business Combinations
The Group accounts for business combinations using the acquisition method when control is transferred to the Group. The Group 
controls an entity when it is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to 
affect the returns through its power over the entity.
Costs related to the acquisition, other than those associated with the issue of debt or equity securities, that the Group incurs in 
connection with a business combination are expensed as incurred.
The consideration transferred in the acquisition is measured at fair value, as are the identifiable net assets acquired. Any goodwill 
that arises is tested annually for impairment; however, any resulting impairment will not be tax deductible. The consideration 
transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts are generally 
recognised in the Consolidated Income Statement.
Any contingent consideration is measured at fair value at the date of acquisition. If an obligation to pay contingent consideration 
that meets the definition of a financial instrument is classified as equity, then it is not remeasured, and the settlement is accounted 
for within equity. Otherwise, subsequent changes in the fair value of the contingent consideration are recognised in the 
Consolidated Income Statement.
The valuation techniques used for measuring the fair value of material assets acquired are as follows:
	
–
Assembled workforce – In accordance with IAS 38, the assembled workforce is not recognised as a separate intangible asset 
but is subsumed within goodwill. The assembled workforce is valued using the cost savings method, which estimates the costs 
saved by the acquirer from purchasing the asset vs. building or developing the asset internally.
	
–
Intangible assets (computer software) – The cost approach is used which reflects the amount that would be required to 
currently replace the service capacity of an asset (often referred to as current replacement cost).
	
–
Intangible assets (fascia names and brand names) – The relief from royalty method considers the discounted estimated royalty 
payments that are expected to be avoided as a result of the intangible assets being owned.
	
–
Inventories – The fair value is determined based on the estimated selling price in the ordinary course of business less the 
estimated costs of completion and sale, and a reasonable profit margin based on the effort required to sell the inventories.
	
–
Leases – A right-of-use asset and lease liability are recognised, measured as if the acquired lease were a new lease at the date 
of acquisition. The fair value of the acquired leases is estimated by comparing the annual rent to a normalised rent level based 
on a market-oriented occupancy rate. The difference is calculated over the remaining lease term and discounted at the 
estimated pre-tax discount rate, adjusting the value of the right-of-use asset recognised under IFRS 16 ‘Leases’. The lease 
liability recognised is measured at the present value of the remaining lease payments, using a discount rate determined in 
accordance with IFRS 16 at the date of acquisition.
	
–
Owned property – The cost approach considers the cost to replace the existing property, less accrued depreciation, plus the 
fair value of the land. The value of the properties is derived by adding the estimated value of the land to the cost of constructing 
a reproduction or replacement for the improvements and then subtracting the amount of depreciation.
	
–
Property, plant and equipment – The depreciated replacement cost new valuation approach is utilised, reflecting adjustments 
for physical deterioration as well as functional and economic obsolescence.
	
–
Customer relationships – The excess earnings method is used to value these intangible assets on acquisition. This method 
considers the use of other assets in the generation of the projected cash flows of a specific asset to isolate the economic 
benefit generated by the subject intangible asset. The contribution of other assets, such as fixed assets, working capital, 
workforce, and other intangible assets, to overall cash flows is estimated through contributory asset ‘capital charges’. The 
latter adjustment is made to separate the value of the particular intangible asset from the portion of the purchase price that 
has already been allocated to the net tangible assets and other intangible assets employed. Therefore, the value of the 
intangible asset is the present value of the after-tax cash flows potentially attributable to it, net of the return on fair value 
attributable to tangible and other intangible assets.
Business combinations with no change in control
Changes in the group’s interests in subsidiaries that do not result in a loss of control are accounted for as equity transactions. 
The carrying amount of the group’s interests and the non-controlling interests are adjusted to reflect the changes in their relative 
interests in the subsidiaries. Any difference between the amount by which the non-controlling interests are adjusted and the fair 
value of the consideration paid or received is recognised directly in equity and attributed to the owners of the parent company.
Current Period Acquisitions – Acquisition of Non-Controlling Interests
JD Sports Fashion Germany GmbH
On 25 April 2023, JD Sports Fashion Plc (‘JD’) acquired the remaining 20% of the issued share capital in its existing subsidiary 
JD Sports Fashion Germany GmBH (‘JD Germany’) for a cash consideration of €7.2 million (£6.1 million). At the date of acquisition 
the Group held a put and call option liability on the remaining 20% which carried a value of £0.4 million (see Note 24). The Group 
now owns 100% of the issued share capital of JD Germany. In accordance with IFRS 10, the Group had previously assessed and 
concluded that it controlled the subsidiary. As the step-up on 25 April 2023 does not result in a change of control, this has 
been accounted for as an equity transaction.
JD Sports Fashion SDN BDH 
On 30 August 2023, JD Sports Fashion Plc (‘JD’) acquired the remaining 20% of the issued share capital in its existing subsidiary 
JD Sports Fashion SDN BDH (‘JD Malaysia’) for a cash consideration of 195.5 million MYR (£35.5 million). The Group now owns 
100% of the issued share capital of JD Malaysia. In accordance with IFRS 10, the Group had previously assessed and concluded 
that it controlled the subsidiary. As the step-up on 30 August 2023 does not result in a change of control, this has been accounted 
for as an equity transaction.
Notes to the Consolidated Financial Statements continued
166
JD Sports Fashion Plc Annual Report & Accounts 2024

11. Acquisitions continued
Acquisition of Non-Controlling Interest continued
Iberian Sports Retail Group S.L.
On 10 October 2023, JD Sports Fashion Plc (‘JD’) acquired the remaining 49.99% of the issued share capital in its existing 
subsidiary Iberian Sports Retail Group S.L. (‘ISRG’) for a cash consideration of €500.1 million (£434.6 million). At the date of 
acquisition the Group held a put and call option liability on the remaining 49.99% which carried a value of £428.8 million (see Note 
24). The Group now owns 100% of the issued share capital of ISRG. In accordance with IFRS 10, the Group had previously assessed 
and concluded that it controlled the subsidiary. As the step-up on 10 October 2023 does not result in a change of control, this has 
been accounted for as an equity transaction.
Marketing Investment Group S.A. 
On 21 December 2023, JD Sports Fashion Plc (‘JD’) acquired the remaining 40% of the issued share capital in its existing 
subsidiary Marketing Investment Group S. A. (‘MIG’) for a cash consideration of 343.2 million PLN (£68.7 million). At the date of 
acquisition the Group held a put and call option liability on the remaining 40% which carried a value of £66.7 million (see Note 24). 
The Group now owns 100% of the issued share capital of MIG. In accordance with IFRS 10, the Group had previously assessed and 
concluded that it controlled the subsidiary. As the step-up on 21 December 2023 does not result in a change of control, this has 
been accounted for as an equity transaction.
Other Acquisitions of Non-Controlling Interest
During the period ended 3 February 2024, the Group made four other acquisitions of non-controlling interests which were not 
material for a cash consideration of £6.9 million. 
The table below presents the amounts recognised within retained earnings and non-controlling interest within the statement of 
changes in equity during the year.
Retained earnings
£m
Non-controlling 
interest
£m
Total
£m
Acquisition of non controlling interest:
ISRG
308.2
126.4
434.6
JD Germany
10.9
(4.8)
6.1
JD Malaysia
32.1
3.4
35.5
MIG
44.0
24.7
68.7
Other
7.2
(0.3)
6.9
402.4
149.4
551.8
Prior Period Acquisitions – 52 weeks to 28 January 2023
There were no significant acquisitions in the 52 week period ended 28 January 2023. The table below summarises the net assets 
acquired, consideration paid and goodwill arising on the acquisition in totality across all acquisitions in the period:
 Fair values 
acquired 
£m
Acquiree’s net assets at acquisition date:
Intangible assets
6.6
Property, plant and equipment
19.3
Right-of-use assets
9.2
Inventories
0.4
Cash and cash equivalents
1.1
Trade and other receivables
3.3
Trade and other payables
(11.6)
Bank loans and overdrafts
(3.8)
Deferred tax liability
(3.7)
Lease liabilities
(6.7)
Provisions
(0.5)
Net identifiable assets
13.6
Non-controlling interest (various)
(1.6)
Goodwill on acquisition
12.6
24.6
Consideration – satisfied in cash
21.1
Consideration – deferred
3.5
Total consideration
24.6
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Financial Statements
Group Information
167
JD Sports Fashion Plc Annual Report & Accounts 2024

11. Acquisitions continued
Total Swimming Holdings Ltd
On 27 May 2022, JD Sports Fashion Plc completed, via its existing subsidiary JD Sports Gyms Limited, the acquisition of 60% 
of the issued share capital of Total Swimming Holdings Limited for an initial cash consideration of £11.1 million. Total Swimming 
Holdings was founded by former Olympic swimmers Steve Parry, Rebecca Adlington and Adrian Turner to make swimming more 
accessible and includes Swim!, the first multi-site operator of dedicated children’s ‘learn to swim’ centres in the UK. The acquisition 
provided a broadening of the Group’s leisure interests, which now include gyms and pools.
Additional deferred contingent consideration of up to £4.0 million was payable if certain targets and performance criteria were 
achieved. The fair value of the contingent consideration as at the acquisition date was determined to be £3.5 million. During the 
financial period ended 28 January 2023, one of the performance criteria for receiving the deferred consideration was not met. 
Since this was as a result of a post-acquisition event, the release of £2.0 million of contingent consideration was taken through the 
Consolidated Income Statement (see Note 4) for the period ended 28 January 2023. The fair value of the remaining contingent 
consideration as at 3 February 2024 was determined to be £1.4 million. 
Included within the fair value of the net identifiable assets on acquisition was an intangible asset of £5.5 million representing the 
fascia names acquired on acquisition and £1.1 million representing the customer relationships. The Board believes that the excess 
of consideration paid over net assets on acquisition of £12.4 million is best considered as goodwill on acquisition representing the 
market position of the business, the assembled workforce and the potential future growth opportunities from opening new sites 
under the Swim! concept. As at the date of this report, the period in which measurement adjustments could be made has now 
closed on this acquisition and no further fair value measurement adjustments have been made.
Included in the 52 week period ended 28 January 2023 was revenue of £15.4 million and a profit before tax of £0.1 million in 
respect of Total Swimming Holdings Limited.
Other Acquisitions
During the 52 week period to 28 January 2023, the Group made two other acquisitions for total cash consideration of £10 million, 
which were not material. The acquiree’s net assets at acquisition related to these acquisitions are also included in the fair value 
table above.
Full Period Impact of Acquisitions
Had the acquisitions of the entities acquired during the 52 week period to 28 January 2023 been affected at 30 January 2022, 
the revenue and profit before tax of the Group for the 52 week period to 28 January 2023 would have been £10.1 billion and 
£227.1 million respectively.
JD Sports Fashion Korea Inc
On 6 September 2022, JD Sports Fashion Plc (‘JD’) acquired the remaining 50% of the issued share capital in its existing 
subsidiary JD Sports Fashion Korea Inc (‘JD Korea’) for a cash consideration of 26.1 billion KRW (£16.4 million). The Group now 
owns 100% of the issued share capital of JD Korea. In accordance with IFRS 10, the Group had previously assessed and concluded 
that it controlled the subsidiary. As the acquisition on 6 September 2022 does not result in a change of control, this has been 
accounted for as an equity transaction.
After the period ended 28 January 2023, the Group announced that JD would be withdrawing from the South Korean market.
Deporvillage S.L.
On 14 October 2022, ISRG, the Group’s existing intermediate holding company in Spain, acquired a further 18% of the issued 
share capital in its existing subsidiary Deporvillage S.L. (‘Deporvillage’) for a cash consideration of €14.8 million (£12.9 million) 
and deferred consideration of €5.0 million (£4.3 million) subject to the non-controlling interests abiding by certain non-compete 
obligations. 50% of the deferred consideration was settled in the 53 week period to 3 February 2024 with the remaining 50% 
due on the second anniversary of the completion date. ISRG now owns 98% of the issued share capital and at the date of the 
acquisition, the Group owned an effective shareholding of 49% of the issued share capital of Deporvillage. In accordance with 
IFRS 10, the Group had previously assessed and concluded that it controlled the subsidiary. As the acquisition on 14 October 2022 
does not result in a change of control, this was accounted for as an equity transaction. Subsequent to the acquisition of the 
remaining 49.99% of ISRG on 10 October 2023, the Group now owns an effective shareholding of 98% of the issued share 
capital in Deporvillage.
Notes to the Consolidated Financial Statements continued
168
JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments
On 16 December 2022, the Group announced its plan to significantly simplify its business offering through the divestment of a 
number of non-core businesses in order to focus more fully on the opportunities across the rest of the Group. As a result, 16 
businesses in total were divested for total cash consideration of £18.8m received in the period ended 3 February 2024, with 
deferred consideration of £2.0m.
The Group completed the divestment of 12 businesses for £14.7m at various dates in the period ended 3 February 2024:
	
–
Tessuti Group Limited (100% equity interest) – including its subsidiaries Tessuti Limited (87.5% equity interest), Tessuti (Ireland) 
Limited (87.5% equity interest), Tessuti Retail Limited (100% equity interest) and Prima Designer Limited (100% equity interest) 
(divested on 7 February 2023);
	
–
Choice Limited (87.5% equity interest) – including its subsidiary Choice 33 Limited (87.5% equity interest) (divested on 
7 February 2023);
	
–
Giulio Limited (87.5% equity interest) – including its subsidiaries Giulio Fashion Limited (87.5% equity interest) and Giulio 
Woman Limited (87.5% equity interest) (divested on 7 February 2023);
	
–
R.D. Scott Limited (100% equity interest) (divested on 7 February 2023);
	
–
Catchbest Limited (80% equity interest) (divested on 7 February 2023);
	
–
Rascal Clothing Limited (75% equity interest) (divested on 6 February 2023);
	
–
Source Lab Limited (85% equity interest) (divested on 28 February 2023);
	
–
Topgrade Sportswear Holdings Limited including its subsidiaries Topgrade Sportwear Limited and GetTheLabel.com Limited 
(80% equity interest) (divested on 2 March 2023);
	
–
Woodlandslove Limited (80% equity interest) (divested on 9 March 2023);
	
–
80s Casual Classics Limited including its subsidiary Modern Casuals Limited (70% equity interest) (divested on 26 May 2023);
	
–
Bernard Esher Limited (80% equity interest) (divested on 4 July 2023); and
	
–
Hairburst Holding Group Limited including its subsidiaries Hair Burst Limited, JMH Cosmetics Limited and Mrblancteeth Limited 
(75% equity interest) (divested on 24 July 2023).
In addition, on 23 May 2023, the Group disposed of Brand Stable Limited (49% equity interest) a fixed asset investment in a joint 
venture for cash consideration of £0.5m. 
On 2 February 2024, the group sold 0.64% of its holding in Applied Nutrition Limited, while still retaining the Group as an 
associate, for cash consideration of £1.6m. The consideration was received fully in cash during the period. Costs to sell amounted 
to £0.3m.
On 30 August 2023, the Group disposed of SEA Sports Fashion SDN BHD (60% equity interest). The total cash consideration 
was £1.
Additionally, on 20 December 2023, the Group disposed of Kukri Sports Limited (75% equity interest) including its subsidiaries 
Kukri Asia Limited (100% equity interest), Kukri Sports Middle East JLT (100% equity interest, Kukri GB Limited (100% equity 
interest), Kukri PTE Limited (100% equity interest), Kukri NZ Limited (75% equity interest), Kukri Events Limited (100% equity 
interest), Kukri Sports Ireland Limited (100% equity interest), Frank Harrison Limited (90% equity interest), Kukri Sports Canada 
Inc (75% equity interest), Kukri (HK) Limited (100% equity interest), Kukri Australia Pty Limited (100% equity interest), Kukri 
(Shanghai) Limited (100% equity interest) and Squirrel Sports Limited (100% equity interest). The total consideration was £2.5m, 
of which £0.5m was deferred. 
Strategic Report
Governance Report
Financial Statements
Group Information
169
JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments continued
Of the 16 divested businesses, seven were held-for-sale in the 2023 Consolidated Financial Statements (see Note 35). At the date 
of disposal, the carrying amounts of the 16 divested businesses’ (including one joint venture and part of an associate – see Note 17) 
net assets were as follows:
£m
Intangible assets
20.6
Property, plant and equipment
17.1
Right-of-use assets
31.0
Deferred tax assets
0.2
Other non-current assets
0.4
Investments
1.3
Total non-current assets
70.6
Inventories
63.0
Trade and other receivables
19.8
Income tax recoverable
0.1
Cash and cash equivalents
77.7
Total current assets
160.6
Trade and other payables
(174.4)
Provisions
(0.2)
Lease liabilities
(5.4)
Total current liabilities
(180.0)
Deferred tax liabilities
(1.1)
Lease liabilities
(27.6)
Other payables and accrued expenses
(1.2)
Total non-current liabilities
(29.9)
Total assets less total liabilities
21.3
Net assets disposed of
(21.3)
Total consideration received in cash
18.8
Total deferred consideration
2.0
Provision for additional onerous leases
(1.7)
Intercompany debt written off
(7.1)
Loss on disposal
(9.3)
Total consideration received in cash
18.8
Cash and cash equivalents disposed of
(77.7)
Net cash paid
(58.9)
Notes to the Consolidated Financial Statements continued
170
JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments continued 
GymNation
On 1 November 2023, the Group disposed of GymNation Holding Ltd (78.2% equity interest) including its subsidiary GymNation 
LLC. The total consideration was £34.2 million. The net assets of the business were classed as held for sale in the half-year results. 
At the date of the disposal, the carrying amounts of GymNation’s net assets were as follows:
£m
Intangible assets
19.2
Property, plant and equipment
6.8
Right-of-use assets
19.2
Total non-current assets
45.2
Inventories
0.2
Trade and other receivables
2.8
Cash and cash equivalents
11.9
Total current assets
14.9
Trade and other payables
(3.2)
Borrowings
(5.0)
Lease liabilities
(2.7)
Total current liabilities
(10.9)
Lease liabilities
(18.4)
Other payables and accrued expenses
(1.0)
Total non-current liabilities
(19.4)
Total assets less total liabilities
29.8
Net assets disposed of
(29.8)
Total consideration received in cash
34.2
Gain on disposal
4.4
Total consideration received in cash
34.2
Cash and cash equivalents disposed of
(11.9)
Net cash received
22.3
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Governance Report
Financial Statements
Group Information
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JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments continued 
Focus Brands Limited
On 24 January 2024, the Group disposed of Focus Brands Limited (100% equity interest) including its subsidiaries Focus Group 
Holdings Limited (100% equity interest), Focus International Limited (100% equity interest), Focus Sports & Leisure International 
Limited (100% equity interest), Focus Equipment Limited (100% equity interest), Focus International NL B.V. (100% equity interest) 
and Focus Italy S.p.a. (100% equity interest). The total consideration was £8 million, of which £5 million was deferred. This decision 
was made following the half-year announcement; therefore, the net assets were not classed as held for sale. At the date of the 
disposal, the carrying amounts of Focus Group’s net assets were as follows:
£m
Intangible assets
0.7
Property, plant and equipment
1.4
Right-of-use assets
5.6
Deferred tax assets
0.3
Total non-current assets
8.0
Inventories
12.2
Trade and other receivables
11.2
Income tax recoverable
0.6
Cash and cash equivalents
13.2
Total current assets
37.2
Trade and other payables
(7.9)
Lease liabilities
(1.2)
Total current liabilities
(9.1)
Lease liabilities
(4.6)
Total non-current liabilities
(4.6)
Total assets less total liabilities
31.5
Net assets disposed of
(31.5)
Total consideration received in cash
3.0
Total deferred consideration
5.0
Loss on disposal
(23.5)
Total consideration received in cash
3.0
Cash and cash equivalents disposed of
(13.2)
Net cash paid
(10.2)
Notes to the Consolidated Financial Statements continued
172
JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments continued 
Sports Unlimited Retail B.V
On 6 December 2023, the Group made the decision to close the Sports Unlimited Retail B.V (‘SUR’) business. On this date, the 
entity was put into bankruptcy and the control over the trade and assets of SUR was transferred to an independent trustee. No 
consideration was received. The net gain on disposal has been treated as an adjusting item (see Note 4). At the date of the 
disposal, the carrying amounts of SUR’s net liabilities were as follows:
£m
Property, plant and equipment
15.1
Right-of-use assets
27.9
Total non-current assets
43.0
Inventories
12.6
Trade and other receivables
4.3
Cash and cash equivalents
7.3
Total current assets
24.2
Trade and other payables
(73.5)
Lease liabilities
(10.1)
Total current liabilities
(83.6)
Lease liabilities
(18.0)
Other payables and accrued expenses
(1.7)
Total non-current liabilities
(19.7)
Total assets less total liabilities
(36.1)
Net liabilities disposed of
36.1
Gain on disposal
36.1
Total consideration received in cash
–
Cash and cash equivalents disposed of
(7.3)
Net cash paid
(7.3)
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Group Information
173
JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments continued 
Prior Period Divestments
Footasylum
On 5 August 2022, the Group disposed of its 100% equity interest in Footasylum and its associated subsidiaries to Aurelius Group 
for a cash consideration of £37.5 million. The subsidiary was classified as held-for-sale in the 2022 Consolidated Financial 
Statements. The consideration was received fully in cash in 2022. At the date of disposal, the carrying amounts of Footasylum’s 
net assets were as follows:
£m
Intangible assets
6.7
Property, plant and equipment
27.0
Right-of-use assets
79.1
Deferred tax assets
0.2
Total non-current assets
113.0
Inventories
36.4
Trade and other receivables
24.9
Cash and cash equivalents
6.0
Total current assets
67.3
Trade and other payables
(24.7)
Other tax and social security
(3.7)
Accruals and deferred income
(19.1)
Borrowings
(3.5)
Lease liabilities
(15.6)
Income tax liabilities
(1.0)
Total current liabilities
(67.6)
Accruals and deferred income
(5.6)
Lease liabilities
(59.8)
Total non-current liabilities
(65.4)
Total assets less total liabilities
47.3
Net assets disposed of
(47.3)
Costs to sell
(5.0)
Loss on disposal
(14.8)
Total consideration received in cash
37.5
Cash and cash equivalents disposed of
(6.0)
Net cash received
31.5
In the 26 weeks to 30 July 2022, an impairment of £8.5 million was recognised in order to present the Footasylum assets held-for-
sale at the lower of carrying value and fair value less costs to sell in accordance with IFRS 5. A further £6.3 million loss has been 
recognised following the reversal of £8.3 million of right-of-use assets depreciation in order to cease depreciating these assets at 
the point of classification as held-for-sale in accordance with IFRS 5 and the release of a £2.0 million provision for costs to sell that 
is no longer required. This resulted in a higher loss on disposal of the assets of £14.8 million when compared to the impairment of 
£8.5 million recognised in the 26 week period ended 30 July 2022.
Other Non-Core Fashion Businesses
On 16 December 2022, the Group announced its plan to significantly simplify its fashion branded offer through the divestment of 
15 UK-based non-core fashion businesses (‘Divested Businesses’), for cash consideration of £44.5 million, in order to focus more 
fully on the opportunities across the rest of the Group, in particular the international and digital expansion of the Group’s core 
premium Sports Fashion fascias. 
Completion on the disposal of shares in eight of the Divested Businesses, and on the disposal of all of the debt owing to JD by 
the Divested Businesses, took place immediately on exchange. The initial eight Divested Businesses were:
	
–
Base Childrenswear Limited (80% equity interest)
	
–
Dantra Limited (75% equity interest)
	
–
PG2019 Limited (100% equity interest)
	
–
Prevu Studio Limited (100% equity interest)
	
–
Nicholas Deakins Limited (100% equity interest)
	
–
Uggbugg Fashion Limited – including its subsidiary Missy Empire Limited (51% equity interest)
	
–
Clothingsites Holdings Limited – including its subsidiaries Clothingsites.co.uk Limited and 
Old Brown Bag Clothing Limited (100% equity interest)
	
–
WHCO Limited – including its subsidiaries The Watch Shop Holdings Limited and Watch Shop Logistics Limited 
(100% equity interest).
Notes to the Consolidated Financial Statements continued
174
JD Sports Fashion Plc Annual Report & Accounts 2024

12. Divestments continued
Other Non-Core Fashion Businesses continued
The consideration was received fully in cash during the period ended 28 January 2023. At the date of disposal, the carrying 
amounts of the initial eight Divested Businesses net assets were as follows:
£m
Intangible assets
22.6
Property, plant and equipment
3.9
Right-of-use assets
6.5
Total non-current assets
33.0
Inventories
29.8
Trade and other receivables
8.5
Cash and cash equivalents
16.4
Total current assets
54.7
Trade and other payables
(19.7)
Provisions
(0.1)
Borrowings
(11.6)
Lease liabilities
(7.4)
Income tax liabilities
(0.3)
Total current liabilities
(39.1)
Other payables and accrued expenses
(1.5)
Total non-current liabilities
(1.5)
Total assets less total liabilities
47.1
Total consideration received in cash
44.5
Intercompany debt
(86.0)
Net assets disposed of
(47.1)
Costs to sell
(0.6)
Impairment of assets held-for-sale (Note 35)
(17.5)
Loss on disposal
(106.7)
Total consideration received in cash
44.5
Cash and cash equivalents disposed of
(16.4)
Net cash received
28.1
Divestment of Other Non-Controlling Interests
During the period ended 28 January 2023, JD Sports Fashion Plc divested 5% of Kukri Sports Limited and 10% of JD Canary 
Islands Sports SL as a result of options exercised by non-controlling interests in the subsidiaries. In accordance with IFRS 10, the 
Group had previously assessed and concluded that it controlled the subsidiaries. As the divestment does not result in a change of 
control, this has been accounted for as an equity transaction.
Strategic Report
Governance Report
Financial Statements
Group Information
175
JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets
Acquisitions
There have been no acquisitions of intangible assets in the current period. In the prior period, the acquisition of intangibles 
principally related to the acquisition of Total Swimming Holdings Limited (‘Swim!’) alongside some smaller acquisitions. Further 
details, including the fair value of the assets acquired, are provided in Note 11.
Impairment
The impairment in the current period relates to the goodwill and fascia values arising on the acquisition of the following groups of 
CGUs. The impairment charges per groups of CGUs, the carrying value of each group of CGUs and the recoverable amount has 
been detailed below: 
Goodwill - tested for impairments at an operating segment level
For the period ended 3 February 2024
Carrying value of 
goodwill(1)
£m
Recoverable
 amount (goodwill) (2) 
£m
Total 
impairment 
charge
£m
Allsport(3)
0.8
–
0.8
Gymnation(4)
7.9
–
7.9
Swim!(5)
12.2
–
12.2
20.9
–
20.9
(1)	
The carrying value is stated before the impairment was booked.
(2) 	 The recoverable amount of these group of CGUs was estimated based on their value-in-use, using discounted cashflows.
(3)	 The impairment for Allsport results from the brand no longer being used, as it has been rebranded to JD UK, and therefore the remaining goodwill has been impaired.
The Allsport brand is within the premium UK & ROI group of CGUs
(4)	 The impairment for Gymnation results from the sale of the business in the current year. The Gymnation brand was within the other business group of CGUs.
(5)	 Goodwill on Swim! is allocated and monitored independently as the business model is different to the rest of the businesses within the Group and there are no 
synergies that are shared with other businesses. As such, Swim! is tested for impairment separately.
Fascia - tested for impairment at the fascia level
For the period ended 3 February 2024
Carrying value of 
fascia(1) 
£m
Recoverable
 amount (fascia)(2) 
£m
Total 
impairment 
charge
£m
Go Outdoors
8.8
–
8.8
Livestock
0.8
–
0.8
Swim!(3)
4.6
1.2
3.4
Wheelbase
1.0
–
1.0
15.2
1.2
14.0
(1)	
The carrying value is stated before the impairment was booked.
(2)	 The recoverable amount of the Fascia was estimated based on their value in use, using discounted cashflows.
(3)	 For Swim! the carrying value of the Fascia has been disclosed. The overall carrying value, recoverable amount and impairment of Swim! is £34.1m, £14.2m and £19.9m 
respectively. The £19.9m relates to £12.2m goodwill impairment, £3.4m fascia impairment. £2.5m PPE impairment and £1.8m right of use asset impairment.
Goodwill and Fascia impairments
For the period ended 28 January 2023
Carrying value of 
Group of
 CGUs(1) 
£m
Recoverable
 amount(2) 
£m
Total 
impairment 
charge
£m
Bodytone
31.4
19.0
12.4
Deporvillage
142.5
117.8
24.7
Hairburst
32.6
11.0
21.6
Leisure Lakes
36.0
14.9
21.1
Missy Empire
21.0
10.8
10.2
Wheelbase
28.9
10.2
18.7
Livestock
15.1
8.0
7.1
Other
5.4
3.6
1.8
312.9
195.3
117.6
(1)	
The carrying value is stated before the impairment was booked.
(2)	 The recoverable amount of the Fascia was estimated based on their value in use, using discounted cashflows.
The impairment tables above have been presented on the updated group of CGU basis for the current period and on the previous 
basis for the prior period. For the current period, this is on an operating segment level for goodwill and fascia level for fascia 
intangibles. For the prior period, this has all been presented on a fascia Group of CGU level.
Notes to the Consolidated Financial Statements continued
176
JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets continued
Goodwill and Fascia impairments continued
The impairment charge in the current period is a result of impairment of Gymnation before divestment, negative growth in 
Outdoor retail stores and lower than anticipated trading results in the period for Livestock and Swim! since acquisition.
Impairment of £117.6 million in the prior period was recognised against the goodwill and fascia intangibles, with the majority arising 
on the acquisition of Deporvillage, Hairburst, Leisure Lakes and Wheelbase.
Cash-Generating Units
The Group considers each store to be a separate cash-generating unit (‘CGU’). Property, plant and equipment, and right-of-use 
assets are tested for impairment at the CGU level as this is the level at which largely independent cash inflows are generated. Each 
of the CGUs (stores) operates under a fascia name and makes use of brand licences and therefore CGUs are grouped by fascia 
name for the purposes of considering fascia name and brand licence impairments. 
The Group allocates goodwill at the operating segment level, which represents a group of CGUs for the Group’s retail operations. 
The Group’s operating segments are Premium UK & ROI, Premium Europe, Premium North America, Premium Asia Pacific, 
Outdoor Retail, Other UK & ROI, Other Europe, Other North America and Other Asia Pacific. This has changed from 2023, where 
goodwill was previously assessed at the fascia level. In the current year, it has been concluded that goodwill should be assessed at 
the operating segment level as that is where the synergies arising from acquisitions are now expected to be realised. Brand 
licences and customer relationships have also been allocated to groups of CGUs where each operating segment represents a 
group of CGUs as that is the level where the benefits from those assets are expected to be derived.
The recoverable amount of each CGU or group of CGUs is the higher of its value-in-use and its fair value less costs of disposal. 
Intangible Assets with Finite Lives
Finite Lives, CGUs and Approach to Impairment
Intangible assets with finite lives are tested for impairment only if indicators of impairment exist. At each reporting date, the Group 
reviews the carrying amounts of its fascia names and brand licences to determine whether there is any indication of impairment. If 
any such indication exists, then the asset’s recoverable amount is estimated. The recoverable amount of these assets is determined 
based on value-in- use calculations. The use of this method requires the estimation of future cash flows expected to arise from the 
continuing operation of the group of CGUs and the choice of a suitable discount rate in order to calculate the present value. 
Impairment losses are recognised within administrative expenditure in the Consolidated Income Statement.
Fascia Names
Separately identifiable fascia names acquired are stated at fair value as at the acquisition date less accumulated amortisation and 
impairment losses. The initial fair value is determined by using a ‘royalty relief’ method of valuation. This is based on an estimation 
of future sales and the choice of a suitable royalty and discount rate in order to calculate the present value. This method involves 
calculating a net present value for each fascia name by discounting the projected future royalties expected using a finite useful 
economic life for each fascia. The future royalties are estimated by applying a suitable royalty rate to the sales forecast.
Store and online fascia names are considered to have a finite useful economic life. The estimated useful economic lives are 
as follows:
	
–
Online fascia names	
	
3 to 10 years
	
–
Store fascia names	
	
5 to 10 years 
The factors that are considered when determining the useful life of each fascia name are as follows:
	
–
The strength of the respective fascia names in the relevant sector and geographic region where the fascia is located.
	
–
The history of the fascia names and that of similar assets in the relevant retail sectors. 
	
–
The commitment of the Group to continue to operate these stores separately for the foreseeable future, including the ongoing 
investment in new stores and refurbishments.
	
–
The impact of increased competition in the marketplace as a result of reduced barriers to entry and its impact on the useful life 
of online fascia names.
The remaining useful economic lives of fascia names as at 3 February 2024 range over a period of four to eight years 
(2023: three to ten years). 
Fascia names are all amortised over the useful economic life on a straight-line basis and the amortisation charge is included within 
administrative expenses in the Consolidated Income Statement.
Strategic Report
Governance Report
Financial Statements
Group Information
177
JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets continued 
Brand Licences 
Brand licences are recognised when the Group enters into a licensing agreement with a brand to license their products in return 
for royalty payments across the term of the contract. On entering into the contract, the licence is assigned a cost based on the 
discounted contractual minimum royalty payments across the licence term. The cost of the licence is then simultaneously 
recognised as an intangible asset for the use of the brand licence and a liability for the royalty payments due. Brand licences are 
stated at cost less accumulated amortisation and impairment losses. Amortisation of brand licences is charged to the Consolidated 
Income Statement within cost of sales over the term to the licence expiry on a straight-line basis. The remaining useful economic 
lives of brand licences as at 3 February 2024 range over a period of three months to ten years (2023: three months to nine years). 
Brand licences are treated as corporate assets and are allocated to each CGU to the lowest level on a reasonable and consistent 
basis, which is considered to be at the store level. This is split evenly across each store that generates related revenue to 
approximate the allocation to a CGU.
Customer Relationships
Customer relationships acquired as part of a business combination are stated at fair value as at the acquisition date less 
accumulated amortisation and impairment losses. Amortisation of customer relationships is charged to the Consolidated Income 
Statement within administrative expenses over the estimated useful life of one to five years on a straight-line basis. Customer 
relationships are allocated to a group of CGUs and tested annually for impairment and whenever there is an indication that 
these may be impaired. The group of CGUs has been identified to be at a fascia level.
Brand Names
Brand names acquired as part of a business combination are stated at fair value as at the acquisition date less accumulated 
amortisation and impairment losses. Brand names separately acquired are stated at cost less accumulated amortisation and 
impairment losses. The useful economic life of each purchased brand name is considered to be finite and is typically between five 
and ten years. In determining the useful economic life of each brand name, the Board considers the market position of the brands 
acquired, the nature of the market that the brands operate in, typical product life-cycles of the brands and the useful economic 
lives of similar assets that are used in comparable ways. Brand names are amortised on a straight-line basis over their useful 
economic lives and the amortisation charge is included within administrative expenses in the Consolidated Income Statement.
Brand names are allocated to a group of CGUs and tested for impairment annually and whenever there is an indication that these 
may be impaired. Each of the CGUs operates under a fascia, and therefore the CGUs are grouped under the fascia names. 
Software Development
Software development costs (including website development costs) are capitalised as intangible assets if the technical and 
commercial feasibility of the project has been demonstrated, the future economic benefits are probable, the Group has an 
intention and ability to complete and use or sell the software and the costs can be measured reliably. Costs that do not meet 
these criteria are expensed as incurred. Software development costs are stated at historic cost, less accumulated amortisation. 
Capitalised software costs comprise software under the control of the Group.
Software development costs are all amortised over a period of two to seven years on a straight-line basis and the amortisation 
charge is included within administrative expenses in the Consolidated Income Statement. Software development includes £Nil 
(2023: £Nil) of internally generated software development. Directly attributable software development costs in relation to the 
configuration and customisation of cloud computing arrangements, including Software-as-a-Service (‘SaaS’) are only capitalised 
to the extent they give rise to an asset controlled by the Group. Where control cannot be demonstrated, expenditure in relation 
to such costs is expensed in the period it is incurred.
Intangible Assets with Indefinite Lives 
Goodwill
Goodwill and all intangible assets with an indefinite useful life as well as intangible assets not yet brought into use require 
an annual impairment test. The Group performed its annual impairment test for the periods ending 3 February 2024 and 
28 January 2023.
Goodwill represents amounts arising on acquisition of subsidiaries. The Group measures goodwill at the acquisition date as:
	
–
the fair value of the consideration transferred; plus
	
–
the recognised amount of any non-controlling interests in the acquiree; plus
	
–
if the business combination is achieved in stages, the fair value of the existing equity interest in the acquiree; less
	
–
the net recognised amount of the identifiable assets acquired and liabilities assumed.
When the excess is negative, the negative goodwill is recognised immediately in the Consolidated Income Statement.
On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit/loss on disposal.
Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to an operating segment and is tested 
annually for impairment and whenever there is an indication that the goodwill may be impaired. The recoverable amount is 
determined based on value-in-use calculations.
Notes to the Consolidated Financial Statements continued
178
JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets continued
Restated(1)
Goodwill
£m
Brand
 licences 
£m
Brand
 names 
£m
Restated(1)
Fascia names
£m
Customer 
relationships
£m
Software 
development 
£m
Restated(1)
Total 
£m
Cost or valuation 
At 29 January 2022 (as reported)
1,185.9
22.1
22.9
525.0
11.7
113.7
1,881.3
Effect of prior period restatement 
(Note 39)
34.2
–
–
6.9
–
–
41.1
At 29 January 2022 (restated(1))
1,220.1
22.1
22.9
531.9
11.7
113.7
1,922.4
Additions 
–
78.4
–
–
–
19.9
98.3
Acquisitions 
12.6
–
–
5.5
1.1
–
19.2
Reclassifications(3)
–
–
–
–
–
(1.0)
(1.0)
Disposals
–
(3.8)
–
–
–
(7.7)
(11.5)
Divestments (Note 12) 
(55.5)
(0.5)
(0.7)
(41.2)
–
(4.8)
(102.7)
Transfer to assets held-for-sale 
(Note 35)
(9.6)
–
–
(2.7)
–
(0.8)
(13.1)
Exchange differences 
71.1
–
–
27.7
0.8
2.6
102.2
At 28 January 2023 (restated(1))
1,238.7
96.2
22.2
521.2
13.6
121.9
2,013.8
Additions 
–
73.0
–
–
–
29.5
102.5
Reclassifications(3) 
–
–
–
(7.5)
–
(2.1)
(9.6)
Disposals
–
(0.6)
–
–
–
(7.1)
(7.7)
Divestments (Note 12) 
(58.0)
–
(0.7)
(15.6)
–
–
(74.3)
Transfer to assets held-for-sale 
(Note 35)
(7.4)
–
–
–
–
(0.1)
(7.5)
Exchange differences 
(19.3)
(0.1)
–
(6.6)
(0.2)
(1.6)
(27.8)
At 3 February 2024
1,154.0
168.5
21.5
491.5
13.4
140.5
1,989.4
Amortisation and impairment 
At 29 January 2022 
122.6
14.4
16.1
171.4
1.5
81.7
407.7
Charge for the period 
–
8.8
1.2
47.5
2.9
15.6
76.0
Impairments (2)
109.2
–
–
8.4
–
0.1
117.7
Reclassifications(3)
–
–
–
–
–
0.8
0.8
Disposals 
–
(2.9)
–
–
–
(7.7)
(10.6)
Divestments (Note 12) 
(37.7)
(0.3)
(0.2)
(38.5)
–
(1.4)
(78.1)
Transfer to assets held-for-sale 
(Note 35)
(2.2)
–
–
(1.3)
–
(0.4)
(3.9)
Exchange differences
–
–
–
2.2
–
1.5
3.7
At 28 January 2023
191.9
20.0
17.1
189.7
4.4
90.2
513.3
Charge for the period 
–
8.0
1.2
44.9
3.1
15.8
73.0
Impairments (2)
20.9
–
–
14.0
–
–
34.9
Reclassifications(3) 
–
–
–
(7.5)
–
–
(7.5)
Disposals 
–
(0.6)
–
–
–
(6.4)
(7.0)
Divestments (Note 12) 
(35.6)
–
(0.7)
(6.7)
–
–
(43.0)
Exchange differences
(0.2)
–
0.1
(2.3)
(0.1)
(1.1)
(3.6)
At 3 February 2024
177.0
27.4
17.7
232.1
7.4
98.5
560.1
Net book value 
At 3 February 2024
977.0
141.1
3.8
259.4
6.0
42.0
1,429.3
At 28 January 2023 (restated(1))
1,046.8
76.2
5.1
331.5
9.2
31.7
1,500.5
At 29 January 2022 (restated(1))
1,097.5
7.7
6.8
360.5
10.2
32.0
1,514.7
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 The impairment charge for the period is made up of adjusting items of £34.9m (2023: £117.6m). See Note 4 for adjusting items.
(3)	 Reclassifications on Fascia names are in relation to mis-classified impairments within the cost of assets which have been reclassified to the impairment financial line 
item. The remaining software reclassifications are movements from tangible assets. These net to £Nil across the reclassification lines within Notes 14, 15, 16 and 18.
(4)	 The total net book value divested in the year ended 3 February 2024 is £40.5 million (see Note 12). Within this value £9.0m was classified as held-for-sale in the 
52 week period ended 28 January 2023 and £31.3m has been divested in the 53 week period ended 3 February 2024.
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179
JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets continued
Disposal of Nil Net Book Value Assets No Longer in Use
Following on from a review undertaken in the previous financial period, a review of the intangible asset records was carried out 
in the 53 week period ended 3 February 2024 to identify fully amortised assets no longer in use by the Group. The result of the 
review is a disposal of £5.2m (2023: £7.7m) of cost and accumulated amortisation for assets no longer in use.
Carrying Value by Operating Segment
The carrying amount of goodwill by operating segment, along with the key assumptions used in the value-in-use calculation, 
is as follows:
Reportable
Segment
Goodwill  
2024 
£m
Restated(1)
total goodwill
2023
£m
Premium UK & ROI
Sports Fashion
26.9
26.6
Premium North America
Sports Fashion
775.3
790.4
Premium Europe
Sports Fashion
12.3
13.0
Other UK & ROI
Sports Fashion
2.7
2.7
Other Europe
Sports Fashion
139.7
141.4
Other Businesses
Sports Fashion
15.3
67.9
Outdoor Retail
Outdoors
4.8
4.8
977.0
1,046.8
(1)	
Please refer to Note 39 for further details of the restatement.
Below we have presented the key assumptions used in the goodwill impairment models.
For the 53 week period ended 3 February 2024
Impairment model assumptions used
Reportable
Segment
Growth
 rate(1) 
Gross margin rate
Pre-tax 
discount
 rate(1) 
Premium UK & ROI
Sports Fashion
1.1%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
13.5%
Premium North America
Sports Fashion
5.6%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
12.8%
Premium Europe
Sports Fashion 
10.9%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
13.2%
Other UK & ROI(2)
Sports Fashion 
(2.0)%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
13.7%
Other Europe
Sports Fashion 
6.8%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
12.1%
Other Businesses
Sports Fashion 
1.4%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
11.1%
Outdoor retail
Outdoor
(1.0)%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2025.
13.5%
(1)	
Growth rates and discount rates have not been presented for both Premium Asia Pacific and Other Asia Pacific, this is due to there being no intangible assets to 
assess as part of an impairment model.
Notes to the Consolidated Financial Statements continued
180
JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets continued
For the 52 week period ended 28 January 2023
Impairment model assumptions used
Reportable
Segment
Growth
rate
2023
Gross margin rate
Pre-tax discount
 rate 
2023
Cosmos
Sports Fashion
3.3%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
13.6%
Deporvillage
Sports Fashion
5.8%
Increase by 5% in the short term to reflect improvements in 
distribution and changes in product strategy.
11.8%
DTLR
Sports Fashion 
3.1%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
12.8%
Finish Line
Sports Fashion 
1.0%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
13.2%
Go Outdoors
Outdoor
3.1%
Increase by 2% in the short term to reflect improvements in 
distribution and changes in product strategy.
16.3%
GymNation
Sports Fashion
2.1%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
12.2%
JD Gyms
Sports Fashion
1.2%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
14.4%
Leisure Lakes
Outdoor
4.2%
Increase by 3.7% in the short term to reflect improvements in 
distribution and changes in product strategy.
14.6%
MIG
Sports Fashion
4.4%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
12.6%
Shoe Palace
Sports Fashion
4.7%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
12.6%
Sport Zone
Sports Fashion 
2.4%
Gross margins assumed to be consistent with  
historic levels and the approved budget for 2024.
12.0%
Total Swimming	
	
Group
Sports Fashion 
12.3%
Increase by 6% in the short term  
to reflect changes in business strategy.
15.0%
Other
Sports Fashion &
Outdoor
1% – 5%
A range of gross margin assumptions, from  
broadly consistent and movements of -2% to +2.5%  
in the short-term to reflect historic margin movements  
and changes in strategy for stock and merchandising.
11.0% – 16.0%
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JD Sports Fashion Plc Annual Report & Accounts 2024

13. Intangible Assets continued
Key Assumptions Used in Value-In-Use Calculations and Sensitivity to Changes in Assumptions
The calculation of value-in-use for CGUs and groups of CGUs is most sensitive to the following assumptions:
	
–
Gross margins
	
–
Discount rates
	
–
Growth rates
The cash flow projections used in the value-in-use calculations are all based on the Group’s three-year Board approved forecast. 
The forecasts are extrapolated based on estimated long-term average growth rates. Estimates are based on past experience and 
expectations of future changes in the market, including the prevailing economic climate and global economy, competitor activity, 
market dynamics, changing customer behaviours, structural challenges facing retail and the resilience afforded by the Group’s 
operational scale.
Gross Margins
Gross margins are based on the same values as forecast in the Board approved budget. These are generally expected to remain 
constant over the three year forecast period.
Discount Rates
Discount rates represent the current market assessment of the risks specific to each CGU and group of CGUs, taking into 
consideration the time value of money and individual risks of the underlying assets that have not been incorporated in the cash 
flow estimates. The discount rate calculation is based on the specific circumstances of the Group and its operating segments and 
is derived from its weighted average cost of capital (‘WACC’).
Growth Rates
The short-term revenue growth rate is based on the Board approved average annual growth rates for the three year period 
following the 53 week period ending 3 February 2024. The long-term revenue growth rate is the rate used thereafter, which is an 
estimate of the growth based on past experience within the Group, taking account of economic growth forecasts for the relevant 
sector and geography. The long-term growth rates have been compared to published industry research and the lower of the 
growth rates have been used in the value-in-use calculation.
Sensitivity Analysis
The Group has carried out sensitivity analysis on the reasonably possible changes in key assumptions in the impairment tests for:
(a)	 each operating segment to which goodwill has been allocated; and 
(b)	for each group of CGUs at a fascia level. 
Management has considered the possibility of each business achieving less revenue and gross profit % than forecast. Whilst any 
reduction in revenue would be partially offset by a reduction in revenue-related costs, management would also take actions to 
mitigate the loss of gross profit by reducing other costs. With regard to the assessment of value-in-use of all groups CGUs and 
operating segments with headroom, management believes that there are no reasonably possible changes in any of the key 
assumptions which would cause the carrying value to materially exceed its recoverable amount and we do not consider this to be 
a critical estimate. Management does not consider there to be a reasonably possible change in any of the key assumptions in the 
group of CGUs, or with impairment charges that would materially increase the impairment recognised in the period other than for 
the outdoor retail segment.
Sensitivity analysis has been performed, and there are no intangibles which would be materially impacted by reasonably possible 
changes to key assumptions that would have a material impact on the carrying value of intangibles. This is due to the significant 
headroom identified from the VIU calculations. 
Notes to the Consolidated Financial Statements continued
182
JD Sports Fashion Plc Annual Report & Accounts 2024

14. Property, Plant and Equipment
Owned Assets
Items of property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Where parts of 
an item of property, plant and equipment have different useful economic lives, they are accounted for as separate items.
Depreciation 
Depreciation is charged to the Consolidated Income Statement over the estimated useful life of each part of an item of property, 
plant and equipment. The estimated useful economic lives are as follows:
	
–
Freehold land
	
–
not depreciated
	
–
Long leasehold and freehold properties
	
–
2% per annum on a straight-line basis
	
–
Improvements to short leasehold properties
	
–
life of lease on a straight-line basis
	
–
Computer equipment
	
–
3–4 years on a straight-line basis
	
–
Fixtures and fittings
	
–
5–7 years, or length of lease if shorter, on a straight-line basis
	
–
Motor vehicles
	
–
25% per annum on a reducing balance basis
The Group reviews the estimated residual values and expected useful lives of assets at least annually. In particular, the Group 
considers the impact of health, safety and environmental legislation in its assessment of expected useful lives and estimated 
residual values. Furthermore, the Group considers climate-related matters, including physical and transition risks. Specifically, 
the Group determines whether climate-related legislation and regulations might impact either the useful life or residual values, 
e.g. by imposing additional energy efficiency requirements on the Group’s buildings and office properties.
Disposals
Gains or losses arising on the disposal of property, plant and equipment are determined as the difference between the disposal 
proceeds and the carrying amount of the assets and are recognised in the Consolidated Income Statement either within other 
income or other expenses.
Impairment of Property, Plant and Equipment and Non-Current Other Assets
Property, plant and equipment and non-current other assets are reviewed for impairment if events or changes in circumstances 
indicate that the carrying amount of an asset or a cash-generating unit is not recoverable. The Group treats each store as a 
separate cash-generating unit (‘CGU’) for impairment testing of property, plant and equipment and right-of-use assets as this is 
the level at which largely independent cash flows are generated. Judgement is required as to whether online sales (and associated 
costs) could be attributed to stores for the purposes of impairment testing when calculating the value-in-use of each store CGU 
and, as such, the Group does not include these items in the calculation of the value-in-use of each store CGU. The recoverable 
amount of each store CGU is the higher of its value-in-use and its fair value less costs of disposal. Impairment losses recognised 
in prior periods are assessed at each reporting period date for any indications that the loss has decreased or no longer exists. An 
impairment loss is reversed if there has been a sustainable change in the estimates used to determine the recoverable amount. 
An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that 
would be held (net of depreciation) if no impairment had been realised. 
Discount rates represent the current market assessment of the risks specific to each CGU and group of CGUs, taking into 
consideration the time value of money and individual risks of the underlying assets that have not been incorporated in the cash 
flow estimates. The discount rate calculation is based on the specific circumstances of the Group and its operating segments and 
is derived from its weighted average cost of capital (“WACC”).
Impairment charges of £9.5million (2023: £1.5 million) relate to all classes of property, plant and equipment in store CGUs where 
there has been an impairment indicator and following which a full impairment review has been performed. The loss is based on the 
specific revenue streams and costs attributable to the store CGU. Assets in impaired store CGUs are written down to their 
recoverable amount which is calculated as the higher of the fair value less costs to sell and value-in-use.
Included within the depreciation charge for the period ended 3 February 2024 is accelerated depreciation of £0.7 million 
(2023: £2.0 million) following a review of the useful economic life of certain items of property, plant and equipment and 
assets capitalised.
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183
JD Sports Fashion Plc Annual Report & Accounts 2024

14. Property, Plant and Equipment continued
Freehold land, 
long leasehold 
and freehold 
properties 
£m
Improvements to 
short leasehold 
properties 
£m
Assets under 
construction 
£m
Fixtures and 
fittings 
£m
Computer 
equipment 
£m
Motor 
vehicles
£m
Total 
£m
Cost
At 29 January 2022
70.5
229.0
16.4
905.6
109.4
3.9
1,334.8
Additions 
5.6
65.7
24.9
202.4
27.0
1.0
326.6
Disposals 
(4.5)
(32.7)
(0.4)
(102.6)
(41.8)
(0.7)
(182.7)
Divestments (Note 12)
(1.3)
(0.1)
1.3
(6.3)
(2.0)
(0.1)
(8.5)
Reclassifications (2)
12.0
4.7
(19.5)
(9.1)
4.7
2.9
(4.3)
Acquisitions 
15.5
0.4
–
3.3
0.1
–
19.3
Exchange differences
1.1
14.1
1.1
24.7
2.0
0.2
43.2
Transfer to assets held-for-sale (Note 35)
(2.5)
(3.6)
–
(26.9)
(2.1)
(0.1)
(35.2)
At 28 January 2023
96.4
277.5
23.8
991.1
97.3
7.1
1,493.2
Additions 
12.5
122.3
56.5
303.2
34.0
1.3
529.8
Disposals 
(0.5)
(16.6)
(0.3)
(32.3)
(2.5)
(0.8)
(53.0)
Divestments (Note 12)
–
(0.1)
–
(37.4)
(7.9)
(0.3)
(45.7)
Reclassifications(2) 
(4.0)
12.3
(15.7)
(10.0)
(1.3)
(0.1)
(18.8)
Exchange differences
(1.2)
(6.1)
(1.4)
(15.2)
(1.9)
(0.2)
(26.0)
Transfer to investment property (Note 15)
(4.8)
–
–
–
–
–
(4.8)
Transfer to assets held-for-sale (Note 35)
–
–
–
(1.7)
(0.4)
–
(2.1)
At 3 February 2024
98.4
389.3
62.9
1,197.7
117.3
7.0
1,872.6
Depreciation and impairment 
At 29 January 2022
13.1
69.7
–
489.1
73.0
1.4
646.3
Charge for the period 
4.1
36.4
–
105.2
15.1
1.2
162.0
Disposals 
(1.9)
(27.2)
–
(99.4)
(41.4)
(0.7)
(170.6)
Reclassifications (2)
4.3
0.7
–
(14.1)
(1.2)
1.8
(8.5)
Divestments (Note 12)
(0.6)
(0.1)
–
(1.5)
(0.6)
–
(2.8)
Impairment charge for the period (1)
–
1.3
–
0.2
–
–
1.5
Exchange differences
0.3
4.2
– 
2.2
0.9
0.1
7.7
Transfer to assets held-for-sale (Note 35)
(1.8)
(1.4)
–
(13.4)
(1.4)
–
(18.0)
At 28 January 2023
17.5
83.6
–
468.3
44.4
3.8
617.6
Charge for the period 
3.8
43.2
–
111.1
18.6
1.1
177.8
Disposals 
(0.3)
(12.6)
–
(29.1)
(2.2)
(0.7)
(44.9)
Reclassifications (2)
–
–
–
0.3
(0.3)
–
–
Divestments (Note 12)
–
(0.1)
–
(18.2)
(4.0)
(0.2)
(22.5)
Impairment charge for the period (1)
–
–
–
9.5
–
–
9.5
Exchange differences
(0.3)
(2.1)
0.1
(10.0)
(0.9)
(0.3)
(13.5)
Transfer to investment property (Note 15)
(1.7)
–
–
–
–
–
(1.7)
Transfer to assets held-for-sale (Note 35)
–
–
–
(1.3)
(0.3)
–
(1.6)
At 3 February 2024
19.0
112.0
0.1
530.6
55.3
3.7
720.7
Net book value 
At 3 February 2024
79.4
277.3
62.8
667.1
62.0
3.3
1,151.9
At 28 January 2023
78.9
193.9
23.8
522.8
52.9
3.3
875.6
At 29 January 2022
57.4
159.3
16.4
416.5
36.4
2.5
688.5
(1)	
The impairment charge for the period is made up of adjusting items of £2.5 million (2023: £Nil) and non-adjusting items of £7.0 million (2023: £Nil). See Note 4 for 
adjusting items.
(2)	 Reclassifications relate to mis-classified assets which have been reclassified to the correct financial line item. These net to £Nil across the reclassification lines within 
Notes 13, 14, 18 and 25.
The total net book value divested of property, plant and equipment in the year ended 3 February 2024 is £40.4 million (see Note 
12). Within this value £17.2 million was classified as held-for-sale at 28 January 2023 and £23.2 million has been divested in the year 
ended 3 February 2024.
Notes to the Consolidated Financial Statements continued
184
JD Sports Fashion Plc Annual Report & Accounts 2024

15. Investment Property
Investment property, which is property held to earn rental income, is stated at cost less accumulated depreciation and impairment 
losses. Investment property is depreciated over a period of 50 years on a straight-line basis, with the exception of freehold land, 
which is not depreciated. An external valuation to determine the fair value is prepared every three years by persons having the 
appropriate professional experience. When an external valuation is not prepared, an annual assessment is conducted 
using internal expertise.	
 Total
£m
Cost
At 28 January 2023
–
Transfer from Property, Plant and Equipment (Note 14)
4.8
At 3 February 2024
4.8
Depreciation and impairment
At 28 January 2023
–
Transfer from Property, Plant and Equipment (Note 14)
1.7
At 3 February 2024
1.7
Net book value
At 3 February 2024
3.1
At 28 January 2023
–
The investment properties relate to properties leased to Focus Brands Limited (£4.2 million) and Kukri Sports Limited 
(£0.6 million). The shareholdings of both companies were disposed of during the period ended 3 February 2024. Prior to 
disposal of the investment in these entities, these properties had been shown in Property, Plant and Equipment (Note 14). 
 
Based on an external valuation prepared as at 31 December 2021, the fair value of these investment properties as at that date was 
£5.8 million. This valuation was prepared in accordance with the relevant sections and standards contained within the current 
edition of the RICS Valuation – Professional Standards, incorporating the International Valuation Standards Global and UK editions 
(the “Red Book”).
The properties are two years into a three-year valuation cycle and, accordingly, an external valuation of the properties will be 
obtained for the period ended 1 February 2025. Given the non-volatile nature of the property, a three-year external valuation 
cycle is deemed appropriate by the Directors. The Directors deem this to be a Level 3 input under the Group’s fair value hierarchy 
(see Note 23).
16. Leases
Accounting Policy
The Group leases assets which consist of properties, vehicles and equipment. The most significant leases in size for the Group are 
its retail stores, offices and warehouses. Some leases include an option to renew the lease for an additional number of years after 
the end of the non-cancellable period. Some leases provide for additional rent payments that are based on changes in local price 
indices.
The Group assesses whether a contract is, or contains, a lease. Under IFRS 16, a contract is, or contains, a lease if the contract 
conveys a right to control the use of an identified asset for a period of time in exchange for consideration. To assess whether 
a contract conveys the right to control the use of an identified asset, the Group assesses whether the following criteria apply:
	
–
The contract involves the use of an identified asset – this may be specified explicitly or implicitly and should be physically 
distinct or represent substantially all of the capacity of a physically distinct asset. If the supplier has a substantive substitution 
right, then the asset is not identified.
	
–
The Group has the right to obtain substantially all of the economic benefits from use of the asset throughout the period of use. 
	
–
The Group has the right to direct the use of the asset. The Group has this right when it has the decision-making rights that are 
most relevant to changing how and for what purpose the asset is used. In rare cases, the decision about how and for what 
purpose the asset is used is predetermined. The Group has the right to direct the use of the asset if either:
	
–
the Group has the right to operate the asset; or
	
–
the Group designed the asset in a way that predetermines how and for what purpose it will be used.
At inception, or on reassessment of a contract that contains a lease component, the Group allocates the consideration 
in the contract to each lease component on the basis of its relative stand-alone price. 
On transition to IFRS 16, the Group elected to apply the practical expedient to grandfather the assessment of which transactions 
are leases. It applied IFRS 16 only to contracts that were previously identified as leases. Therefore, the definition of a lease under 
IFRS 16 has been applied only to contracts entered into or changed on or after 3 February 2019, as this was the transition date.
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Group Information
185
JD Sports Fashion Plc Annual Report & Accounts 2024

16. Leases continued
Accounting Policy continued
As a Lessee
The Group recognises a right-of-use asset and a lease liability at the lease commencement date. Lease liabilities are measured at 
the present value of the remaining lease payments, discounted at the Group’s incremental borrowing rate for the relevant 
subsidiary in which the lease represents a contractual commitment. Right-of-use assets are measured at an amount equal to the 
lease liability, adjusted by the amount of any prepaid or accrued lease payments plus any initial direct costs incurred less any lease 
incentives received. 
The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to the earlier of 
the end of the useful life of the right-of-use asset or the end of the lease term. A right-of-use asset’s useful economic life is 
determined on the same basis as for land and buildings recognised in property, plant and equipment. In addition, the right-of-use 
asset is periodically reduced by impairment losses, if any, and adjusted for certain remeasurements of the lease liability. 
The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, 
discounted at the rate implicit in the lease. If the rate implicit in the lease is not readily available, then payments are discounted 
using the Group’s incremental borrowing rate. 
Lease payments included in the measurement of the lease liability comprise the following:
	
–
fixed payments, including in-substance fixed payments;
	
–
variable lease payments that depend on an index or a rate, initially measured using the index or rate as at the commencement 
date; and
	
–
lease payments in an optional renewal period if the Group is reasonably certain to exercise an extension option and penalties 
for early termination of a lease unless the Group is reasonably certain not to terminate early.
The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a change in 
future lease payments arising from a change in index or rate, a change in the estimate of the amount expected to be payable under 
a residual value guarantee, or as appropriate in the assessment of whether a purchase or extension option is reasonably certain to 
be exercised.
The Group’s incremental borrowing rate is the rate that the Group would have to pay for a loan of a similar term, and with similar 
security, to obtain an asset of similar value. The incremental borrowing rate is determined based on a series of inputs including: the 
term, the risk determined by the Yield to Maturity (YTM) ratio on ‘BBB’ rated corporate bonds and a credit risk adjustment based 
on the Group’s bond yields. Corporate bond rates are a comparable reflection of the risk level of the Group and hence more 
suitable than government bond rates for discounting the Group’s lease liabilities.
Where revised lease terms involve a change in the scope of a lease, or the consideration for a lease, that was not part of 
the original terms and conditions of the lease, then these changes are accounted for as a lease modification. Any revised 
consideration and/or revised lease length is taken into account in a remeasurement calculation that includes a revised discount 
rate at the effective date of the modification of terms. The revised discount rate is determined as the lessee’s incremental 
borrowing rate at the effective date of the modification.
The Group has several lease contracts that include extension and termination options. These options are negotiated by 
management to provide flexibility in managing the leased-asset portfolio and align with the Group’s business needs. Management 
exercises judgement in determining whether these extension and termination options are reasonably certain to be exercised.
The Group has also applied judgement to determine the lease term for some lease contracts in which it is a lessee that either have 
no specified end date, or where the Group continues to occupy the property despite the contractual lease end date having passed. 
In determining the lease term, the Group takes into consideration its commercial strategy on a store-by-store basis and the future 
intentions of the Group regarding the duration of continuing occupation of the property. For lease contracts falling into these 
parameters, the associated lease liability is calculated at the present value of the minimum lease payments over the estimated 
lease term, discounted at the Group’s incremental cost of borrowing. A corresponding right-of-use asset is also recognised.
The Group presents right-of-use assets that do not meet the definition of investment property separately on the face of the 
Consolidated Statement of Financial Position. The Group presents lease liabilities separately within the Consolidated Statement 
of Financial Position.
Notes to the Consolidated Financial Statements continued
186
JD Sports Fashion Plc Annual Report & Accounts 2024

16. Leases continued
Accounting Policy continued
Short-term Leases
The Group has elected not to recognise right-of-use assets and lease liabilities for short-term leases that have a lease term of 
12 months or less. The Group recognises the lease payments associated with these leases as an expense on a straight-line basis 
over the lease term.
Payments Expensed to the Group Income Statement:
Variable lease payments, short-term lease payments, rolling lease payments and non-lease service components have been 
charged to the Consolidated Income Statement. The variable lease payments that are charged to the Consolidated Income 
Statement are those which are impacted by changes in sales at certain stores where the lease includes an element of turnover rent. 
Rolling lease payments are in relation to leases where the Group has applied judgement to determine the lease term for certain 
lease contracts in which the Group is a lessee that either have no specified end date, or where the Group continues to occupy 
the property despite the contractual lease end date having passed.
As a Lessor
The Group sub-leases a small number of properties. When the Group acts as a lessor, it determines at lease inception whether 
each lease is a finance lease or an operating lease. 
To classify each lease, the Group makes an overall assessment of whether the lease transfers substantially all of the risks 
and rewards incidental to ownership of the underlying asset. If this is the case, the lease is a finance lease. If not, then it is 
an operating lease. As part of this assessment, the Group considers certain indicators such as whether the lease is for the 
major part of the economic life of the asset.
When the Group is an intermediate lessor, it accounts for its interests in the head lease and the sub-lease separately. It assesses 
the lease classification of a sub-lease with reference to the right-of-use asset arising from the head lease, not with reference to the 
underlying asset. If a head lease is a short-term lease to which the Group applies the exemption described above, then it classifies 
the sub-lease as an operating lease.
The Group recognises lease payments received under operating leases as income on a straight-line basis over the lease term as 
part of other income. 
The Group as a Lessee
The Group leases many assets, including land and buildings, vehicles, machinery and IT equipment. Information about leases for 
which the Group is a lessee is presented below.
The carrying amount of the right-of-use asset is as follows:
2024
£m
Restated(1)
2023 
£m
Restated(1)
2022 
£m
Right-of-use assets
2,296.6
2,181.8
2,075.9
(1)	
Please refer to Note 39 for further details of the restatement.
Strategic Report
Governance Report
Financial Statements
Group Information
187
JD Sports Fashion Plc Annual Report & Accounts 2024

16. Leases continued
Right-of-use Assets
Restated(1)
Property 
£m
Restated(1)
Plant & 
vehicles 
£m
Restated(1)
Total
£m
Cost
At 29 January 2022
2,909.6
10.2
2,919.8
Effects of prior period restatement
43.3
–
43.3
At 29 January 2022 – Restated(1)
2,952.9
10.2
2,963.1
Additions
395.3
14.6
409.9
Additions – on acquisition
13.1
–
13.1
Transfer to assets held-for-sale (Note 35)
(40.5)
(0.2)
(40.7)
Disposals
(38.3)
(1.0)
(39.3)
Divestments (Note 12)
(8.8)
(0.2)
(9.0)
Remeasurement adjustments
54.2
(0.2)
54.0
Reclassifications (3)
5.3
–
5.3
Foreign exchange retranslation
134.6
–
134.6
At 28 January 2023 – Restated(1)
3,467.8
23.2
3,491.0
Additions
569.8
23.0
592.8
Transfer to assets held-for-sale (Note 35)
(0.2)
–
(0.2)
Disposals
(71.7)
(2.1)
(73.8)
Divestments (Note 12)
(96.3)
–
(96.3)
Remeasurement adjustments
79.3
(9.8)
69.5
Reclassifications (3)
3.7
17.6
21.3
Foreign exchange retranslation
(43.2)
(0.5)
(43.7)
At 3 February 2024
3,909.2
51.4
3,960.6
Depreciation and impairment 
At 29 January 2022
880.5
6.7
887.2
Depreciation charge for the period
389.6
5.6
395.2
Transfer to assets held-for-sale (Note 35)
(9.8)
(0.1)
(9.9)
Depreciation on disposals
(6.8)
(0.4)
(7.2)
Divestments (Note 12)
(1.9)
–
(1.9)
Impairment
4.8
–
4.8
Foreign exchange retranslation
41.0
–
41.0
At 28 January 2023
1,297.4
11.8
1,309.2
Depreciation charge for the period
399.6
13.7
413.3
Depreciation on disposals
(38.2)
(1.2)
(39.4)
Divestments (Note 12)
(43.4)
–
(43.4)
Impairment
16.4
–
16.4
Remeasurement adjustments
–
3.2
3.2
Foreign exchange retranslation
4.7
–
4.7
At 3 February 2024
1,636.5
27.5
1,664.0
Net book value
At 3 February 2024
2,272.7
23.9
2,296.6
At 28 January 2023 – Restated(1)
2,170.4
11.4
2,181.8
At 29 January 2022 – Restated(1)
2,072.4
3.5
2,075.9
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 The impairment charge for the period is made up of adjusting items of £1.8 million (2023: £4.5 million) and non-adjusting items of £14.6 million (2023: £0.3 million). 
See Note 4 for adjusting items.
(3)	 Reclassifications relate to mis-classified assets which have been reclassified to the correct financial line item. These net to £Nil across the reclassification lines within 
Notes 13, 14, 18 and 25.
Lease modifications have been accounted for by remeasuring the right-of-use asset and corresponding lease liability for 
any change in lease length and total consideration, recalculated using a revised discount rate of the lessee’s incremental borrowing 
rate at the effective date of the modification. Other remeasurement adjustments to the right-of-use asset predominantly relate to 
deferred income and rolling leases. Valuation of the Group’s rolling leases as at 3 February 2024 is £71.9 million 
(2023: £49.3 million).
Notes to the Consolidated Financial Statements continued
188
JD Sports Fashion Plc Annual Report & Accounts 2024

16. Leases continued
Right-of-use Assets continued
The total net book value divested in the year ended 3 February 2024 is £83.7 million (see Note 12). Within this value £30.8 million 
was classified as held-for-sale in the 52 weeks ended 28 January 2023 and £52.9 million has been divested in the year ended 
3 February 2024.
Impairment of Right-of-use Assets
The Group treats each store as a separate cash-generating unit (‘CGU’) for impairment testing of property, plant and equipment 
and right-of-use assets as this is the level at which largely independent cash inflows are generated. Each CGU is tested for 
impairment at the balance sheet date if any indicators of impairment have been identified. 
Right-of-use assets have been tested for impairment by comparing the carrying amount of each CGU with its recoverable amount 
determined from value-in-use calculations.
The value-in-use of each CGU has been calculated using discounted cash inflows derived from the Group’s latest Board approved 
plan, taking into account the projected impact of future sales growth, and reflects historic performance and knowledge of 
the current market, together with the Group’s views on the future achievable growth. Cash flows beyond the plan period are 
extrapolated using growth rates appropriate to each store’s location. Cash flows have been included for the remaining lease 
life for the specific store.
The key assumptions on which the forecast cash flows of the CGUs are based include revenue and the pre-tax discount rates. 
Other assumptions in the model relate to gross margin, cost inflation and longer-term growth rates.
The pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the 
capital asset pricing model, the inputs of which include the risk-free rate, equity risk premium, Group size premium and a risk 
adjustment (beta). 
Where the recoverable amount was less than the carrying value of the CGU, an impairment of property, plant and equipment and 
right-of-use assets was recorded. The Group has recognised an impairment charge of £16.4 million (2023: £4.8 million) against 
right-of-use assets as a result of impairment testing.
Lease Liabilities
The Group presents lease liabilities separately within the Consolidated Statement of Financial Position. The carrying amount of 
the lease liabilities as at 3 February 2024 is shown below, along with a maturity analysis of contractual undiscounted cash flows 
to which the Group is committed. As at 3 February 2024, the weighted average discount rate applied to the lease portfolio of the 
Group is 3.9% (2023: 3.2%).
2024 
£m
Restated(1)
2023 
£m
Restated(1)
2022
£m
Maturity analysis – contractual undiscounted cash flows
Within one year
489.8
475.2
414.5
Later than one year and not later than two years
440.0
411.0
384.6
Later than two years and not later than three years
386.4
355.6
331.6
Later than three years and not later than four years
334.4
308.5
283.5
Later than four years and not later than five years
295.8
256.5
240.3
After five years
999.3
877.7
865.5
Total undiscounted lease liabilities
2,945.7
2,684.5
2,520.0
2024 
£m
Restated(1)
2023 
£m
Restated(1)
2022
£m
Current
415.9
430.1
384.6
Non-current 
2,068.1
1,953.9
1,901.6
Lease liabilities included in the Consolidated Statement of Financial Position
2,484.0
2,384.0
2,286.2
(1)	
Please refer to Note 39 for further details of the restatement. 
Strategic Report
Governance Report
Financial Statements
Group Information
189
JD Sports Fashion Plc Annual Report & Accounts 2024

16. Leases continued
Lease Liabilities continued
2024 
£m
Restated(1)
2023 
£m
Restated(1)
2022
£m
Opening balance (restated)
2,384.0
2,286.2
1,929.8
Additions
592.8
420.3
574.0
Acquisitions
–
2.7
271.7
Interest on lease liabilities
84.4
68.9
59.5
Repayments of lease liability
(484.4)
(461.9)
(415.7)
Liability adjustments (2)
(51.8)
(27.9)
(92.1)
Foreign exchange retranslation
(41.0)
95.7
(41.0)
Closing balance (restated)
2,484.0
2,384.0
2,286.2
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 Liability adjustments include (£55.0) million for divestments (2023: (£7.4) million), (£37.4) million for disposals (2023: (£40.7) million) and (£0.2) million for transfers 
to liabilities held-for-sale (2023: (£32.1) million), see notes 12 for divestments and 35 for held-for-sale. There are also £40.8 million (2023: £52.3 million) for 
remeasurement adjustments.
Amounts recognised in the Consolidated Statement of Cash Flows and their categorisation are below:
53 weeks to 
3 February 
2024
£m
52 weeks to 
28 January 
2023
£m
Repayments of principal portion of lease liability
(Cash flows from financing activities)
400.0
393.0
Interest on lease liabilities
(Cash flows from operating activities)
84.4
68.9
Expenses relating to short-term leases
(Net operating costs)
2.0
3.8
Variable lease payments
(Net operating costs)
104.5
91.3
Total cash outflow for leases
590.9
557.0
Amounts recognised in the Consolidated Income Statement:
53 weeks to
3 February 
2024
£m
52 weeks to 
28 January 
2023
£m
Depreciation expense of right-of-use assets
413.3
395.2
Interest on lease liabilities 
84.4
68.9
Variable lease payments not included in the measurement of lease liabilities
104.5
91.3
Income from subleasing right-of-use assets
(1.2)
(1.3)
Expenses relating to short-term leases 
2.0
3.8
Impairment of right-of-use assets
16.4
4.8
Property Leases
The Group leases buildings for its office space, retail stores and warehouses. These leases typically run for a period of four years. 
Some leases include an option to renew the lease for an additional number of years after the end of the non-cancellable period. 
Some require the Group to make payments that relate to the property taxes levied on the lessor and insurance payments made by 
the lessor. 
Some properties leased by the Group provide for additional rent payments that are based on changes in local price indices or sales 
that the Group makes at the leased store in the period. In respect of contracts linked to store sales, initial recognition of the lease 
liability is measured at the present value of the minimum lease payments specified in the contract excluding the element linked to 
sales, since the variable element of these payments is not based on an index or rate. Where the variable element of the payments 
is based on an index or rate, initial and subsequent measurement of the lease liability includes these index linked payments.
The Group sub-leases some of its properties under operating leases.
Other Leases
The Group leases vehicles and equipment (including IT equipment) with lease terms of three to five years. 
The Group as a Lessor
The Group leases out residential and office properties. The Group has classified these leases as operating leases, because they do 
not transfer substantially all the risk and rewards incidental to the ownership of the assets. Lease income from lease contracts in 
which the Group acts as a lessor amounted to £1.2 million (2023: £1.3 million).
Notes to the Consolidated Financial Statements continued
190
JD Sports Fashion Plc Annual Report & Accounts 2024

17. Investments in Associates and Joint Ventures
Accounting Policy
The Group’s interests in equity-accounted investees comprise interests in associates and interests in joint ventures. Associates  
are those entities in which the Group has significant influence, but not control or joint control, over the financial and operating 
policies. A joint venture is an arrangement in which the Group has joint control over the financial and operating policies.
Interests in associates and joint ventures are accounted for using the equity method and are initially recognised at cost and 
subsequently a provision for impairment is recognised where appropriate. Subsequent to initial recognition, the Consolidated 
Financial Statements include the Group’s share of the profit or loss and other comprehensive income of equity-accounted 
investees, until the date on which significant influence or joint control ceases. 
Transactions and balances with associates and joint ventures are undertaken on an arm’s length basis. Outstanding balances are 
unsecured (unless otherwise stated) and will be settled in cash.
2024
£m
2023
£m
Interest in associates 
33.2
28.1
Interest in joint ventures 
10.3
10.7
43.5
38.8
 
Associates 
£m
Joint ventures
£m
Total
£m
Net book value
At 29 January 2022
28.2
28.0
56.2
Additions
–
2.8
2.8
Disposals(1)
(2.1)
–
(2.1)
Impairments (Note 4)
–
(19.6)
(19.6)
Share of profit
3.8
1.1 
4.9
Dividends received
(1.8)
(1.6)
(3.4)
At 28 January 2023
28.1
10.7
38.8
Disposals(2)
(1.6)
(1.3)
(2.9)
Share of profit
6.7
0.9
7.6
At 3 February 2024
33.2
10.3
43.5
(1)	
On 6 January 2023, the Group sold its entire 40% investment in The Couture Club Limited (including its 75% owned subsidiary, Il Sarto Milano Limited) and on 
25 January 2023, the Group sold its 25% holding in Mallet Footwear Limited.
(2)	 On 23 May 2023 the Group sold its entire 49% investment in Brand Stable Limited. On 2 February 2024, the Group sold 0.64% of its holding in Applied Nutrition 
Limited, leaving a 31.36% investment being held by JD Sports Fashion Plc.
Associates
The Group has an equity interest in a single associate. On 7 May 2021, the Group acquired a 32% ownership interest in, and has 
significant influence over, Applied Nutrition Limited (‘Applied Nutrition’). On 2 February 2024, the Group sold 0.64% of its holding 
in Applied Nutrition Limited, which did not impact its influence over the entity. Applied Nutrition is a sports nutrition brand which 
operates via a trading website. 
The following table summarises the financial information of Applied Nutrition Limited as included in its own financial statements. The 
table also reconciles the summarised financial information to the carrying amount of the Group’s interest in Applied Nutrition Limited.
2024
£m
2023
£m
Non-current assets
1.5
1.0
Current assets
51.4
24.3
Current liabilities
(6.4)
(6.1)
Net assets (100%)
46.5
19.2
Group's share of net assets (31.36%)
14.6
6.1
Goodwill and other intangibles
18.6
22.0
Carrying amount of interest in associate
33.2
28.1
Revenue
82.1
45.7
Profit and total comprehensive income (100%)
20.9
10.1
Group's share of total comprehensive income (31.36%)
6.7
3.2
Strategic Report
Governance Report
Financial Statements
Group Information
191
JD Sports Fashion Plc Annual Report & Accounts 2024

17. Investments in Associates and Joint Ventures continued
Joint Ventures
The Group has equity interests in a number of joint ventures. These are made up of Gym King £3.5 million (2023: £3.6 million), JD 
Indonesia £6.1 million (2023: £5.2 million) and Other £0.7 million (2023: £1.9 million). 
On 10 May 2021, the Group acquired a 40% ownership interest in, and has joint control of, Gym King (Holdings) Limited 
(‘Gym King’). Gym King is an athleisure brand and one of the Group’s suppliers. 
The following table summarises the financial information of Gym King and its subsidiaries, as included in its own financial 
statements. The table also reconciles the summarised financial information to the carrying amount of the Group’s interest 
in Gym King.
2024
£m
2023
£m
Non-current assets
0.2
0.3
Current assets
10.4
11.0
Current liabilities
(2.1)
(3.2)
Non-current liabilities
–
–
Net assets (100%)
8.5
8.1
Group’s share of net assets (40%)
3.4
3.3
Elimination of unrealised profit on downstream sales
–
–
Goodwill and other intangibles
0.1
0.3
Carrying amount of interest in joint venture
3.5
3.6
Revenue
17.4
24.1
Profit and total comprehensive income (100%)
–
(0.5)
Group's share of total comprehensive income (40%)
–
–
Dividends received by the Group
–
0.4
On 28 July 2021, the Group acquired a 51% ownership interest in PT JD Sports Fashion and a 49% ownership in PT JD Sports 
Fashion Distribution (collectively ‘JD Indonesia’). The Group has significant influence over both entities. JD Indonesia is a joint 
venture for the distribution and retail of Sports Fashion footwear and apparel in Indonesia.
The following table summarises the financial information of JD Indonesia as included in its own financial statements. The table also 
reconciles the summarised financial information to the carrying amount of the Group’s interest in JD Indonesia:
2024
£m
2023
£m
Non-current assets
8.5
7.1
Current assets
12.1
10.1
Current liabilities
(5.8)
(4.0)
Non-current liabilities
(3.1)
(2.9)
Net assets (100%)
11.7
10.3
Group’s share of net assets (49% – 51%)
5.8
5.1
Elimination of unrealised profit on downstream sales
–
–
Goodwill and other intangibles
0.3
0.1
Carrying amount of interest in joint venture
6.1
5.2
Revenue
24.9
12.1
Profit and total comprehensive income (100%)
1.7
0.5
Group's share of total comprehensive income (49% – 51%)
0.8
0.2
Dividends received by the Group
–
–
Notes to the Consolidated Financial Statements continued
192
JD Sports Fashion Plc Annual Report & Accounts 2024

18. Other Assets
Key Money
Monies paid in certain countries to give leaseholders access to retail locations are capitalised within non-current assets. Key 
money is stated at historic cost less impairment losses. These assets are not depreciated as past experience has shown that 
the key money is recoverable on disposal of a retail location and is deemed to have an indefinite useful economic life but will be 
impaired if evidence exists that the market value is less than the historic cost. Gains/losses on key money from the subsequent 
disposal of these retail locations are recognised in the Consolidated Income Statement. Within key money are amounts due within 
one year of £0.9 million (2023: £Nil). 
Deposits 
Money paid in certain countries as deposits to store landlords as protection against non-payment of rent is capitalised within 
non-current assets. Deposits are assessed for recoverability on leased stores once the store is expected to close and a provision 
for the impairment of these deposits is established when there is objective evidence that the landlord will not repay the deposit 
in full. Within Deposits are amounts due within one year of £5.5 million (2023: £8.8 million).
Key money 
£m
Deposits 
£m
Total
£m
Cost 
At 29 January 2022 
22.9
38.2
61.1
Additions 
0.1
12.7
12.8
Disposals 
–
(1.8)
(1.8)
Reclassifications (1)
(8.5)
–
(8.5)
Exchange differences
(0.9)
0.2
(0.7)
At 28 January 2023
13.6
49.3
62.9
Additions 
0.3
9.9
10.2
Disposals 
(2.1)
(10.6)
(12.7)
Divestments
–
(0.4)
(0.4)
Reclassifications (1)
(0.2)
(0.2)
(0.4)
Exchange differences
–
(2.1)
(2.1)
At 3 February 2024
11.6
45.9
57.5
Depreciation and impairment 
At 29 January 2022 
4.0
0.1
4.1
Reclassifications (1)
(0.8)
–
(0.8)
Impairments
3.0
–
3.0
Exchange differences
(0.3)
–
(0.3)
At 28 January 2023
5.9
0.1
6.0
Disposals
(2.8)
–
(2.8)
At 3 February 2024
3.1
0.1
3.2
Net book value 
At 3 February 2024
8.5
45.8
54.3
At 28 January 2023
7.7
49.2
56.9
At 29 January 2022 
18.9
38.1
57.0
(1)	
Reclassifications relate to mis-classified assets which have been reclassified to the correct financial line item. These net to £Nil across the reclassification lines within 
Notes 13, 14, 16, and 25.
Strategic Report
Governance Report
Financial Statements
Group Information
193
JD Sports Fashion Plc Annual Report & Accounts 2024

19. Inventories
2024 
£m
2023 
£m
Finished goods and goods for resale
1,592.7
1,466.4
The cost of inventories recognised as expenses and included in cost of sales for the 53 weeks ended 3 February 2024 was 
£5,494.0 million (2023: £5,247.4 million as restated (1)).
Included within inventories is £2.4 million of deferred supplier rebates (2023: £2.4 million).
At the period end, net inventories of £14.8 million (2023: £52.7 million) were transferred to assets held-for-sale (see Note 35). 
The Group had £70.6 million (2023: £73.5 million) of stock provisions at the end of the period, the movement on this provision 
is shown below:
£m
At 29 January 2022
91.5
Created 
42.3
Released 
(4.4)
Utilised
(43.8)
Divested
(1.0)
Transferred to held-for-sale
(7.0)
Other
(1.2)
Foreign exchange
(2.9)
At 28 January 2023
73.5
Created 
52.3
Released 
(7.8)
Utilised
(45.5)
Divested
(3.2)
Other
(1.2)
Foreign exchange
2.5
At 3 February 2024
70.6
(1)	
Please refer to Note 39 for further details of the restatement.
20. Trade and Other Receivables
Credit Risk
The Group’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. However, management 
also considers the factors that may influence the credit risk of its customer base, including the default risk associated with the 
industry and country in which customers operate. 
The trade receivables balances are typically held by the wholesale businesses within the Group. Each subsidiary establishes 
a credit policy under which each new customer is analysed individually for creditworthiness before the payment and delivery 
terms and conditions are offered. The Group review includes financial statements, credit agency information and industry 
information. Each subsidiary limits its credit exposure by setting payment periods and, in certain circumstances, these are 
approved by Group management. 
Customers are monitored by taking into account their credit characteristics: whether they are a wholesale or retail customer, their 
geographic location, industry, trading history with the Group and existence of previous financial difficulties. 
Expected Credit Loss Assessment
Each subsidiary within the Group allocates each exposure to a credit risk grade based on the data that is determined to be 
predictive of the risk of loss (including but not limited to external ratings, audited financial statements, management accounts and 
available press information about customers) and by applying experienced credit judgement. 
An allowance matrix is used to measure the expected credit losses (‘ECLs’) of trade receivables from smaller customers, which 
comprise a large number of small balances. Loss rates are based on actual credit loss experience over the past five years, factoring 
in other information such as current conditions, age of the customer relationship and the view of the economic conditions over the 
expected lives of the receivables. 
The Group recognises loss allowances for ECLs on financial assets measured at amortised cost and measures the loss allowances 
at an amount equal to the lifetime ECLs for trade receivables.
Notes to the Consolidated Financial Statements continued
194
JD Sports Fashion Plc Annual Report & Accounts 2024

20. Trade and Other Receivables continued
2024 
£m
2023 
£m
Current assets 
Trade receivables 
37.3
62.4
Other receivables 
37.4
48.2
Forward contract asset
2.8
13.7
Prepayments 
147.4
121.5
Accrued income
1.7
2.8
Right of return asset
26.4
15.2
253.0
263.8
Non-current assets
Loans to associates and joint ventures
–
7.6
Interest rate swap
0.7
–
Forward contract asset
–
0.8
0.7
8.4
The following table provides information about the exposure to credit risk and expected credit losses for trade receivables as at 
3 February 2024:
2024
2023
Weighted 
average loss 
rate
%
Gross 
carrying 
amount 
£m
Loss 
allowance
£m
Net
£m
Weighted 
average 
loss rate 
%
Gross 
carrying 
amount
£m
Loss 
allowance
£m
Net
£m
Not past due
0.0%
27.2
–
27.2
0.5%
42.5
(0.2)
42.3
Past due 0 - 30 days
0.0%
2.3
–
2.3
0.8%
11.8
(0.1)
11.7
Past due 31 – 60 days
0.0%
2.7
–
2.7
2.9%
3.4
(0.1)
3.3
Past due 61 – 90 days
0.0%
0.3
–
0.3
4.8%
2.1
(0.1)
2.0
More than 90 days past due
15.8%
5.7
(0.9)
4.8
35.4%
4.8
(1.7)
3.1
2.4%
38.2
(0.9)
37.3
3.4%
64.6
(2.2)
62.4
At 3 February 2024, the exposure to credit risk for trade receivables by geographic region was as follows:
2024
2023
Gross
£m
Loss allowance
£m
Net
£m
Gross
£m
Loss  
allowance
£m
Net
£m
UK & ROI
12.9
(0.2)
12.7
23.1
(0.3)
22.8
Europe
11.6
(0.6)
11.0
28.0
(1.8)
26.2
North America
4.9
–
4.9
2.5
–
2.5
Rest of world
8.8
(0.1)
8.7
11.0
(0.1)
10.9
Total
38.2
(0.9)
37.3
64.6
(2.2)
62.4
At 3 February 2024, the exposure to credit risk for trade receivables by type of counterparty was as follows:
2024
2023
Gross
£m
Loss allowance
£m
Net
£m
Gross
£m
Loss  
allowance
£m
Net
£m
Wholesale customers
12.0
(0.5)
11.5
22.5
(0.6)
21.9
Retail customers
4.1
(0.1)
4.0
13.0
(0.6)
12.4
End user customers
2.4
–
2.4
0.2
–
0.2
Other(1)
19.7
(0.3)
19.4
28.9
(1.0)
27.9
Total
38.2
(0.9)
37.3
64.6
(2.2)
62.4
(1) 	 Other includes amounts owed by associates and joint ventures, supplier rebates, amounts owed by suppliers for contributions towards marketing promotion costs, 
amounts owed by Macy’s relating to Finish Line sales in Macy’s stores and amounts owed relating to liquidated stock.
Strategic Report
Governance Report
Financial Statements
Group Information
195
JD Sports Fashion Plc Annual Report & Accounts 2024

20. Trade and Other Receivables continued 
At 3 February 2024, the carrying amount of the trade receivables due from the Group’s most significant customer was £4.2 million 
(2023: £5.7 million).
Movement on the provision is shown below:
£m
At 29 January 2022
2.1
Created 
1.8
Released 
(0.3)
Utilised
(0.7)
Reclassified
(0.6)
Foreign exchange
(0.1)
At 28 January 2023
2.2
Created 
0.3
Released 
(0.6)
Utilised
(0.9)
Reclassified
(0.1)
At 3 February 2024
0.9
The other classes within trade and other receivables do not contain impaired assets.
21. Cash and Cash Equivalents
Cash and cash equivalents comprise cash balances, credit card receipts and call deposits with an original maturity of three months 
or less, are readily convertible to known amounts of cash and are subject to an insignificant risk of changes in value.
Cash equivalents are held for the purposes of meeting the Group’s short-term liquidity needs. 
Bank overdrafts are included as a component of cash and cash equivalents for the purpose of the Consolidated Statement 
of Cash Flows, as these are used as an integral part of the Group’s cash management.
2024
£m
Restated(1)
2023 
£m
Cash at bank and in hand
435.2
818.6
Cash equivalents
50.0
48.3
Other short term deposits < 3 months
667.5
641.1
1,152.7
1,508.0
(1)	
Please refer to Note 39 for further details of the restatement.
At the period end, cash and cash equivalents of £8.8 million (2023 restated: £74.5 million) were transferred to assets held-for-sale 
(see Note 35). 
22. Interest-Bearing Loans and Borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Following the initial recognition, 
interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value being 
recognised in the Consolidated Income Statement over the period of the borrowings on an effective interest basis.
2024
£m
2023 
£m
Current liabilities
Bank overdrafts
59.9
33.6
Bank loans
33.0
41.6
Bank loans and overdrafts
92.9
75.2
Non-current liabilities
Bank loans
36.6
38.0
The following provides information about the contractual terms of the Group’s interest-bearing loans and borrowings. For more 
information about the Group’s exposure to interest rate risk, see Note 23.
Notes to the Consolidated Financial Statements continued
196
JD Sports Fashion Plc Annual Report & Accounts 2024

22. Interest-bearing Loans and Borrowings continued 
Bank Facilities 
As at 3 February 2024, the Group had a syndicated committed £700 million bank facility expiring on 6 November 2026, 
which was extended in the previous financial year for a period of two years with no changes to existing terms (previous expiry 
6 November 2024). The Group is subject to covenants on consolidated total net assets, net debt leverage and a fixed charge cover. 
Under this facility, a maximum of 15 drawdowns can be outstanding at any time, with drawdowns made for a period of one, two, 
three or six months, with interest currently payable at a rate of SONIA (Sterling Overnight Index Average) plus a margin of 0.9% 
(2023: SONIA plus a margin of 0.9%). The arrangement and underwriting fee payable on the facility is 1.0% and the commitment 
fee on the undrawn element of the facility is 35% of the applicable margin rate. 
As at 3 February 2024, this facility encompassed cross guarantees between the Company, Blacks Outdoor Retail Limited, JD 
Sports Fashion SRL (Italy), Go Outdoors Retail Limited, Genesis Holdings, Inc., Genesis Topco, Inc. Shoe Palace Corporation, The 
Finish Line Inc, The Finish Line USA Inc, DTLR Inc, Genesis Finco Limited, Spodis SA, JD Sports Fashion Aus Pty and JD Sports 
Fashion (Ireland) Limited.
At 3 February 2024, £Nil was drawn down on this facility (2023: £Nil).
The Group’s second principal bank facility is a syndicated Asset Based Lending Facility in the US, which has a maximum revolving 
advance amount of approximately $300 million and expires on 24 September 2026 (2023: $300 million). At 3 February 2024, 
$12.5 million was drawn down on this facility (2023: $Nil). There are no covenants on this facility and the facility is only available to 
the Genesis Topco Inc group of companies. 
As at 3 February 2024, this facility encompassed cross guarantees between the companies in the Genesis Topco Inc subgroup. 
Bank Loans and Overdrafts
The bank loans and overdrafts attract interest rates ranging from 0.3% to 8.3%. The overdrafts are repayable on demand and the 
bank loans are repayable over periods between three and 59 months. Included within bank loans and overdrafts are bank loans of 
£69.6 million (2023: £79.6 million) and overdrafts of £59.9 million (2023: £33.6 million). The maturity of the bank loans and 
overdrafts is as follows:
2024 
£m
2023 
£m
Within one year 
92.9
75.2
Between one and five years
35.7
38.0
Due in more than five years
0.9
–
129.5
113.2
Strategic Report
Governance Report
Financial Statements
Group Information
197
JD Sports Fashion Plc Annual Report & Accounts 2024

23. Financial Instruments
Financial assets and financial liabilities are recognised in the Consolidated Statement of Financial Position when the Group 
becomes a party to the contractual provisions of the instrument. Financial assets are derecognised when the contractual rights 
to the cash flows from the financial assets expire or are transferred. Financial liabilities are derecognised when the obligation 
specified in the contract is discharged, is cancelled or expires.
The Group recognises the following financial instruments on its balance sheet.
2024 
£m
At amortised cost 
£m
At fair value through 
profit or loss 
£m
Financial assets 
Cash and cash equivalents
1,152.7
1,152.7
–
Deposits
45.8
45.8
–
Trade receivables
37.3
37.3
–
Other receivables
37.4
37.4
–
Accrued income
1.7
1.7
–
Foreign exchange forward contracts – non-hedged
2.8
–
2.8
Interest rate swap
0.7
–
0.7
Financial liabilities
Foreign exchange forward contracts – non-hedged
(2.0)
–
(2.0)
Trade payables
(782.8)
(782.8)
Other payables and accrued expenses
(455.7)
(455.7)
–
Other payables – non-current
(155.4)
(155.4)
–
Lease liabilities
(2,484.0)
(2,484.0)
–
Contingent consideration – current 
(0.2)
–
(0.2)
Contingent consideration – non-current
(2.0)
–
(2.0)
Interest-bearing loans and borrowings – current
(92.9)
(92.9)
–
Interest-bearing loans and borrowings – non-current
(36.6)
(36.6)
–
Put and call options held by non-controlling interests
(809.8)
(809.8)
–
Restated(1)
 2023 
£m
At amortised cost 
£m
At fair value through 
profit or loss 
£m
Financial assets 
Cash and cash equivalents
1,508.0
1,508.0
–
Deposits (Note 18)
49.2
49.2
Trade receivables
62.4
62.4
–
Other receivables
48.2
48.2
–
Accrued Income
2.8
2.8
–
Foreign exchange forward contracts – non-hedged
14.5
–
14.5
Financial liabilities
Foreign exchange forward contracts – non-hedged
(30.4)
–
(30.4)
Trade payables
(723.7)
(723.7)
Other payables and accrued expenses
(509.0)
(509.0)
–
Other payables – non-current
(89.3)
(89.3)
–
Lease liabilities
(2,384.0)
(2,384.0)
–
Contingent consideration – current 
(0.2)
–
(0.2)
Contingent consideration – non-current
(5.2)
–
(5.2)
Interest-bearing loans and borrowings – current
(75.2)
(75.2)
–
Interest-bearing loans and borrowings – non-current
(38.0)
(38.0)
–
Put and call options held by non-controlling interests
(1,104.7)
(1,104.7)
–
(1)	
Please refer to Note 39 for further details of the restatement.
Notes to the Consolidated Financial Statements continued
198
JD Sports Fashion Plc Annual Report & Accounts 2024

23. Financial Instruments continued
Financial Assets
The Group’s financial assets are non-derivative and derivative financial assets. The non-derivative assets are initially recognised at 
fair value and subsequently measured at amortised cost because they are held to collect contractual cash flows that are principal 
and interest on the principal amount outstanding. Credit loss allowance is calculated using lifetime expected credit losses for 
trade receivables and contract assets and as 12-months expected credit loss for other assets. Cash and cash equivalents comprise 
short-term cash deposits with major clearing banks earning floating rates of interest based upon bank base rates or rates linked 
to SONIA, SOFR (Secured Overnight Financing Rate) and EURIBOR (Euro Interbank Offered Rate).
The currency profile of cash and cash equivalents is shown below:
2024
£m
Restated (1)
2023 
£m
Cash and cash equivalents 
Sterling 
202.5
677.7
Euros 
359.6
386.5
US Dollars 
472.1
294.7
Australian Dollars 
55.4
81.4
Malaysian Ringgit
12.2
11.8
Swedish Krona
1.2
11.7
Danish Krone 
8.2
7.6
Singapore Dollars 
3.1
3.7
Other 
38.4
32.9
Total
1,152.7
1,508.0
(1)	
Please refer to Note 39 for further details of the restatement.
The currency profile of trade receivables is shown below:
2024 
£m
2023 
£m
Trade receivables 
Sterling 
17.6
24.5
Euros 
10.2
21.2
US Dollars 
8.6
11.8
Other 
0.9
4.9
Total
37.3
62.4
Strategic Report
Governance Report
Financial Statements
Group Information
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JD Sports Fashion Plc Annual Report & Accounts 2024

23. Financial Instruments continued
Financial Liabilities
The currency profile of interest-bearing loans and borrowings is shown below:
2024
£m
2023 
£m
Interest-bearing loans and borrowings 
Sterling
5.7
5.8
Euros 
73.7
89.5
Polish Zloty
39.6
8.9
US Dollars 
–
4.7
Other 
10.5
4.3
Total
129.5
113.2
The currency profile of trade payables is shown below:
2024
£m
2023 
£m
Trade payables 
Sterling 
206.5
228.8
Euros 
216.3
199.4
US Dollars 
298.7
217.9
Australian Dollars 
17.0
20.3
Polish Zloty 
26.6
31.0
Canadian Dollars 
9.9
8.8
Other 
7.8
17.5
Total
782.8
723.7
Risk Management
The Group’s operations expose it to a variety of financial risks that include the effects of changes in exchange rates, interest rates, 
credit risk and its liquidity position. The Group manages these risks through the use of derivative instruments, which are reviewed 
on a regular basis. Derivative instruments are not entered into for speculative purposes. There are no concentrations of risk in the 
period to 3 February 2024 (28 January 2023: None).
Interest Rate Risk
The Group finances its operations by a mixture of equity and bank borrowings. The Group’s borrowings are at floating rates. 
Interest rate risk therefore arises from bank borrowings. At the period end, the Group did not hold any floating rate deposits. 
The Directors continue to be mindful of the potential volatility in base rates, but at present do not consider a long-term interest 
rate hedge to be necessary given the inherent short-term nature of both the revolving credit facility and Asset Based Lending 
Facility. This position is reviewed regularly, along with the level of facility required.
The Group has potential bank floating rate financial liabilities on the £700 million syndicated committed facility and the 
$300 million Asset Based Lending Facility together with overdraft facilities in subsidiary companies (see Notes 21 and 22). 
At 3 February 2024, £Nil was drawn down from the £700 million committed facility. $12.5 million of the $300 million Asset 
Based Lending Facility was drawn down at 3 February 2024 (2023: $Nil). 
A change of 1.0% in the average interest rates during the period, applied to the Group’s floating interest rate loans and 
borrowings as at the reporting date, would change profit before tax by £0.3 million (2023: £0.3 million) and would change 
equity by £0.3 million (2023: £0.3 million). The calculation is based on any floating interest rate loans and borrowings drawn 
down at the period end date. Calculations are performed on the same basis as the prior period and assume that all other 
variables remain unchanged. 
Notes to the Consolidated Financial Statements continued
200
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23. Financial Instruments continued
Foreign Currency Risk
Foreign Currency Translation
Transactions denominated in foreign currencies are translated into Sterling at the exchange rate prevailing on the date of 
the transaction. Monetary assets and liabilities denominated in foreign currencies are translated into Sterling at the rate of 
exchange at the reporting date. Exchange differences in monetary items are recognised in the Consolidated Income Statement.
Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rates 
at the dates of the initial transactions. Non-monetary items measured at fair value in a foreign currency are translated using 
the exchange rates at the date when the fair value is determined. The gain or loss arising on translation of non-monetary items 
measured at fair value is treated in line with the recognition of the gain or loss on the change in fair value of the item (i.e., 
translation differences on items whose fair value gain or loss is recognised in Other Comprehensive Income or profit or loss 
are also recognised in Other Comprehensive Income or profit or loss, respectively).
On consolidation, the assets and liabilities of the Group’s overseas operations are translated into Sterling at the rate of exchange at 
the reporting date. Income and expenses are translated at the average exchange rate for the accounting period. Foreign currency 
differences are recognised in Other Comprehensive Income and are presented in the foreign currency translation reserve.
Derivative Financial Instruments
The Group uses derivative financial instruments to hedge its exposure to foreign exchange risks arising from operational activities. 
In accordance with its Treasury Policy, the Group does not hold or issue derivative financial instruments for trading purposes. 
Derivative financial instruments are accounted for as held for trading instruments and are recognised initially at fair value and 
remeasured at each period end. The gain or loss on remeasurement to fair value is recognised immediately in the Consolidated 
Income Statement. The fair value is the price that would have been received to sell an asset or paid to transfer a liability in an 
orderly transaction between market participants at the measurement date. 
Hedging of Monetary Assets and Liabilities
Where a derivative financial instrument is used to hedge the foreign exchange exposure of a recognised monetary asset 
or liability, no hedge accounting is applied and any gain or loss on the hedging instrument is recognised in the Consolidated 
Income Statement.
The Group is exposed to foreign currency risk on sales and purchases that are denominated in a currency other than Pound 
Sterling. The currencies giving rise to this risk are the Euro and US Dollar, with sales made in both Euros and US Dollars and 
purchases made in both Euros and US Dollars (principal exposure). To protect its foreign currency position, the Group sets a 
buying rate in each country for the purchase of goods in US Dollars at the start of the buying season (typically six to nine months 
before the product actually starts to appear in the stores) and then enters into a number of local currency/US Dollar contracts 
whereby the minimum exchange rate on the purchase of Dollars is guaranteed. Our European supply chain strategy has continued 
to reduce the Sterling/Euro exposure as the European Distribution Centres increasingly source the goods in Euros and create a 
natural hedge. Surplus Euros are also used to fund the international store developments across Europe, thus alleviating the need 
for local third-party financing.
As at 3 February 2024, the fair value of these instruments were assets of £3.5 million (2023: £14.5 million) and liabilities of 
£2.0 million (2023: £30.4 million). The net asset of £1.5 million is split as £0.8 million due within one year and the remaining 
£0.7 million is due between one and two years (2023: net liability of £15.9 million split as £10.9 million due within one year and 
£5.0 million due between one and two years). A gain of £16.6 million (2023: loss of £32.2 million) has been recognised in cost of 
sales within the Consolidated Income Statement for the change in fair value of these instruments.
We have considered the credit risk of the Group’s and counterparty’s credit risk and this is not expected to have a material effect 
on the valuation of these options.
The Group has considered the impact of a 10.0% strengthening or weakening of Sterling relative to the following currencies 
as at the reporting date. The reduction to profit before tax illustrates the impact on monetary assets and liabilities held in other 
currencies than the Group’s presentational currency of Sterling. The reduction in equity illustrates the impact of the translation 
of the Group’s subsidiaries whose functional currencies are different to the Group’s presentational currency of Sterling plus the 
impact on monetary assets and liabilities held in other currencies than the Group’s presentational currency of Sterling. 
A 10.0% strengthening would have reduced profit before tax and equity as follows:
Profit before tax
Equity
2024
£m
2023
£m
2024
£m
2023
£m
Euros
13.6
4.7
57.8
43.7
US Dollars
13.1
2.0
167.3
141.4
Australian Dollars
2.1
2.0
4.6
6.5
Other
2.2
2.1
16.1
6.1
31.0
10.8
245.8
197.7
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Financial Statements
Group Information
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23. Financial Instruments continued
Foreign Currency Risk continued
Hedging of Monetary Assets and Liabilities continued
A 10.0% weakening of Sterling relative to the following currencies as at the reporting date would have increased profit before tax 
and equity as follows:
Profit before tax
Equity
2024
£m
2023
£m
2024
£m
2023
£m
Euros
16.6
5.8
70.6
53.4
US Dollars
16.1
2.5
204.5
172.8
Australian Dollars
2.5
2.4
5.6
8.0
Other
2.7
2.6
19.8
7.9
37.9
13.3
300.5
242.1
Calculations are performed on the same basis as the prior period and the method assumes that all other variables 
remain unchanged.
Credit Risk
Credit risk arises from the possibility of customers and counterparties failing to meet their obligations to the Group. Investments of 
cash surpluses, borrowings and derivative instruments are made through major clearing banks, which must meet minimum credit 
ratings as required by the Board.
All customers who wish to trade on credit terms are subject to credit verification procedures. Receivable balances are monitored 
on an ongoing basis and a provision is made for impairment where amounts are not thought to be recoverable (see Note 20). At 
the reporting date, there were no significant concentrations of credit risk, and receivables which are not impaired are believed to 
be recoverable.
The Group considers its maximum exposure to credit risk to be equivalent to total trade and other receivables (excluding 
prepayments, accrued income and right of return assets) of £77.5 million (2023: £124.3 million) and cash and cash equivalents 
of £1,152.7 million (2023: £1,508.0 million).
The table below provides details of cash and cash equivalents by long-term credit rating of investment-grade rated counterparties
2024 
£m
2023 
£m
Cash and cash equivalents
1,152.7
1,508.0
A1
434.8
701.6
A2
225.2
208.1
A3
102.1
2.2
Aa1
111.2
121.0
Aa2
68.8
163.1
Aa3
134.1
137.9
AAA
–
100.2
Ba1
1.3
0.2
Baa1
41.0
60.6
Baa2
34.2
13.1
Liquidity Risk
Liquidity risk is the risk that the Group will encounter difficulty in meeting the obligations associated with its financial liabilities that 
are settled by delivering cash or another financial asset. The Group manages its cash and borrowing requirement to minimise net 
interest expense, whilst ensuring that the Group has sufficient liquid resources to meet the operating needs of the business. 
The forecast cash and borrowing profile of the Group is monitored on an ongoing basis, to ensure that adequate headroom 
remains under committed borrowing facilities. 
Further, the Board regularly reviews the current financial position and performance and assesses the future prospects of the 
Group. As part of this assessment, the Board reviews the Group’s income and expenditure projections, cash flows and other key 
financial ratios along with the potential impact of, and challenges presented by, the principal risks outlined on pages 44 to 55. The 
Group’s strategy along with the factors likely to affect the development, performance and position of the businesses are detailed 
throughout the Strategic Report on pages 1 to 93. In accordance with the requirements of the UK Corporate Governance Code, the 
Board has assessed the viability of the Group for a period of three years to 30 January 2027. See pages 54 and 55 for the Group’s 
Going Concern and Viability Statement.
Notes to the Consolidated Financial Statements continued
202
JD Sports Fashion Plc Annual Report & Accounts 2024

23. Financial Instruments continued
Liquidity Risk continued
The following are the remaining contractual maturities of financial liabilities at the reporting date. The amounts are gross 
and undiscounted. 
2024 
£m
0–3 months 
£m
3–12 months
£m
1–2 years
£m
2–5 years 
£m
> 5 years
£m
Non-derivative financial instruments 
Bank loans and overdrafts 
132.5
55.0
35.8
31.9
8.9
0.9
Trade and other payables(1) 
1,401.9
1,144.8
93.6
25.5
69.3
68.7
Lease liabilities(2)
2,945.7
122.5
367.3
440.0
1,016.6
999.3
Put and call options(3)
899.7
–
–
176.1
723.6
–
Derivative financial instruments 
Forward contracts (gross cash outflow)
137.8
40.6
97.2
–
– 
–
5,517.6
1,362.9
593.9
673.5
1,818.4
1,068.9
(1)	
Trade and other payables exclude accruals related to salaries, as these are non-financial instruments. 
(2)	 This is the undiscounted value of the lease liabilities (see note 16).
(3)	 An assumption has been made in relation to put and call options that the payment will be made between three and six months after the option has been exercised 
due to the time required to complete all of the required steps in each agreement and finalise the legal agreements.
 
Restated(1)
2023
£m
0–3 months 
£m
3–12 months
£m
1–2 years
£m
2–5 years
£m
> 5 years
£m
Non-derivative financial instruments 
Bank loans and overdrafts 
115.0
46.4
29.8
18.8
20.0
–
Trade and other payables(2)
1,341.7
861.1
371.6
12.1
36.3
60.6
Lease liabilities(3)
2,684.5
118.8
356.4
411.0
920.6
877.7
Put and call options(4)
1,279.7
–
216.8
23.6
774.2
265.1
Derivative financial instruments 
Forward contracts(5) (gross cash outflow)
1,906.0
173.1
917.1
815.8
–
–
7,326.9
1,199.4
1,891.7
1,281.3
1,751.1
1,203.4
(1) 	 Please refer to Note 39 for further details of the restatement.
(2)	 The prior period has been restated to remove salary accruals from the trade and other payables balance.
(3)	 This is the undiscounted value of the lease liabilities (see note 16).
(4)	 An assumption has been made in relation to put and call options that the payment will be made between three and six months after the option has been exercised 
due to the time required to complete all of the required steps in each agreement and finalise the legal agreements.
(5)	 Comparatives have been re-presented on a gross basis, whereas previously this has been presented on a net basis.
Fair Values
The fair values together with the carrying amounts shown in the Statement of Financial Position as at 53 weeks to 3 February 2024 
are as follows:
 Note
Carrying 
amount  
2024
£m
Fair value  
2024
£m
Trade and other receivables 
20
77.5
77.5
Cash and cash equivalents 
21
1,152.7
1,152.7
Interest-bearing loans and borrowings – current 
22
(92.9)
(92.9)
Interest-bearing loans and borrowings – non-current 
22
(36.6)
(27.6)
Trade and other payables – current(1)
(1,238.4)
(1,238.4)
Trade and other payables – non-current(1)
(155.4)
(155.4)
(293.1)
(284.1)
Unrecognised gain
(9.0)
(1)	
Trade and other payables included contingent consideration of £2.2 million (2023: £5.4 million) split between current of £0.2 million (2023: £0.2 million) and 
non-current of £2.0 million (2023: £5.2 million). 
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203
JD Sports Fashion Plc Annual Report & Accounts 2024

23. Financial Instruments continued
Fair Values continued
The comparatives at 28 January 2023 are as follows:
 Note
Restated(1)
Carrying
 amount  
2023 
£m
Restated(1)
Fair value  
2023
£m
Trade and other receivables 
20
124.3
124.3
Cash and cash equivalents 
21
1,508.0
1,508.0
Interest-bearing loans and borrowings – current 
22
(75.2)
(75.2)
Interest-bearing loans and borrowings – non-current 
22
(38.0)
(29.1)
Trade and other payables – current(2)
(1,232.7)
(1,232.7)
Trade and other payables – non-current(2)
(89.3)
(89.3)
197.1
206.0
Unrecognised gain 
(8.9)
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 The prior period has been restated to remove salary accruals from the trade and other payables balance. No salary accruals are included in the non-current trade and 
other payables figure.
The carrying value and fair value of the put/call option liability is approximately equal, please refer to Note 24(b) for further 
information in respect of measurement.
In respect of the Group’s non-current financial assets and liabilities as at 3 February 2024 and 28 January 2023, the fair value has 
been calculated by discounting contractual cash flows using a discount rate of 9.9% (2023: 9.2%) which reflects the current market 
assessments of the time value of money and the specific risks applicable to the liability. The valuations were categorised as level 2 
in the fair value hierarchy as significant inputs to valuations are observable.
Fair Value Hierarchy
As at 3 February 2024, the Group held non-hedged foreign exchange forward contracts as well as contingent consideration which 
were carried at fair value on the Consolidated Statement of Financial Position. 
The Group uses the following hierarchy for determining and disclosing the fair value of financial instrument by valuation technique:
Level 1: Quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: Other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either 
directly or indirectly.
Level 3: Techniques which use inputs that have a significant affect on the recorded fair value that are not based on observable 
market data.
3 February 2024
Fair value
£m
Level 1
£m
Level 2
£m
Level 3
£m
Financial assets at fair value through profit or loss
Foreign exchange forward contracts – non-hedged
2.8
–
2.8
–
Interest rate swap
0.7
–
0.7
–
Financial liabilities at fair value through profit or loss 
Foreign exchange forward contracts – non-hedged 
(2.0)
–
(2.0)
–
Contingent consideration – current 
(0.2)
–
–
(0.2)
Contingent consideration – non-current
(2.0)
–
–
(2.0)
 
At 28 January 2023
Restated(1)
Fair value
£m
Level 1
£m
Level 2
£m
Level 3
£m
Financial assets at fair value through profit or loss
Foreign exchange forward contracts – non-hedged
14.5
–
14.5
–
Financial liabilities at fair value through profit or loss 
Foreign exchange forward contracts – non-hedged 
(30.4)
–
(30.4)
–
Contingent consideration – current
(0.2)
–
–
(0.2)
Contingent consideration – non-current
(5.2)
–
–
(5.2)
(1)	
Please refer to Note 39 for further details of the restatement.
Notes to the Consolidated Financial Statements continued
204
JD Sports Fashion Plc Annual Report & Accounts 2024

24. Trade and Other Payables and Put and Call Option Liabilities
Trade and other payables are non-interest-bearing and are stated at their cost. 
2024
£m
Restated (1)
2023 
£m
Restated (1)
2022 
£m
Current liabilities 
Trade payables 
782.8
723.7
526.6
Other payables and accrued expenses 
474.9
548.0
591.7
Forward contract liability
2.0
24.6
3.1
Refund liabilities
53.7
30.8
27.2
Other tax and social security costs 
132.7
144.1
130.9
Trade and other payables
1,446.1
1,471.2
1,279.5
Non-current liabilities 
Other payables and accrued expenses
155.4
96.6
8.7
Forward contract liability
–
5.8
1.9
Other payables
155.4
102.4
10.6
(1)	
Please refer to Note 39 for further details of the restatement.
2024
£m
Restated (1)
2023 
£m
Restated (1)
2022 
£m
Current liabilities
–
184.4
97.1
Non-current liabilities
809.8
920.3
762.0
Total put and call option liabilities
809.8
1,104.7
859.1
(1)	
Please refer to Note 39 for further details of the restatement.
24a. Trade and Other Payables and accrued expenses
Other payables and accrued expenses include the following:
Reebok brand licence
In December 2021, the Group signed a contract with ABG Reebok LLC to license the Reebok brand in various territories. 
The agreement became effective during the 52 week period ended 28 January 2023. As a result, the Group has recognised 
an intangible asset for the use of the brand on the Balance Sheet and a liability for the discounted contractual minimum royalty 
payments under the initial 10 year term of £73.0 million.
Hoodrich brand licence
In December 2023, the Group signed a contract with Hoodrich Limited to license the Hoodrich brand in various territories. 
The agreement became effective during the 52 week period ended 3 February 2024. As a result, the Group has recognised an 
intangible asset for the use of the brand on the Balance Sheet and a liability for the discounted contractual minimum royalty 
payments under the initial 7 year term of £58.9 million.
24b. Put and Call Option Liabilities
Put and call options are in place over all or part of the remaining non-controlling interest shareholding in various subsidiaries. The 
Group recognises put and call options over non-controlling interests in its subsidiary undertakings as a liability in the Consolidated 
Statement of Financial Position at the present value of the estimated exercise price of the put and call option. The only material put 
and call option remaining as at 3 February 2024 is Genesis at £763.5 million (2023: Genesis (restated) £782.9million).
The Group has used a third-party valuation expert to estimate the present value of the Group’s material put and call option 
liabilities using a Monte-Carlo simulation model, applying a geometric Brownian motion to project the share price and an 
arithmetic Brownian motion for the projection of EBITDA. The option formula and multiple are usually stated in the option 
agreement allowing the strike price to be calculated from the simulated EBITDA; however, in the absence of a specified formula 
or multiple, we estimate this based on current evidence in the Mergers and Acquisitions market and the Group past experience 
of multiples paid for similar businesses. Upon initial recognition of put and call options, a corresponding entry is made to Other 
Equity (put and call option reserve), and for subsequent changes on remeasurement of the liability the corresponding entry 
is made to adjusting items in the Consolidated Income Statement.
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205
JD Sports Fashion Plc Annual Report & Accounts 2024

24. Trade and Other Payables and Put and Call Option Liabilities continued
24b. Put and Call Option Liabilities continued
Inputs to the Monte-Carlo simulation models
The Group has used the Board approved 3-year plan to estimate profit and cash flow forecasts for future periods. 
In estimating the present value of the Group’s material put and call option liabilities, the key inputs to the Monte-Carlo simulation 
models are:
	
–
The EBITDA forecasts and growth assumptions for future periods including forecast net cash/debt and forecast capital 
expenditure, working capital movements and taxation.
	
–
The EBITDA which is projected using an Arithmetic Brownian Motion using EBITDA drift. The drift for each time period 
is estimated from forecast EBITDA and its standard deviation is estimated from historical EBITDA data. 
	
–
The risk-free discount rates, reflecting the current market assessment of the time value of money, used to discount the purchase 
price (subject to the option pricing cap as defined in the shareholder agreement) to present value. 
Other Options
Within other options the two largest value options at FY24 are Cosmos £23.7 million (2023 (restated): £18.1 million) and DTLR 
£13.9 million (2023 (restated): £11.2 million). Due to the value of these other options, management has used a third party 
valuation specialist to value these options. The valuation technique is consistent with that outlined above for material options. The 
remaining options are valued in house, and total £46.3 million (2023 (restated): £63.0 million).
Iberian Sports 
Retail Group 
(‘ISRG’) 
£m
Genesis Topco Inc 
(‘Genesis’)
£m
Marketing 
Investment Group 
S.A.
(‘MIG’)
£m
Other 
£m
Total 
Liability 
£m
At 30 January 2022
119.0
520.3
51.9
73.5
764.7
Effect of prior period restatement
58.2
–
–
36.2
94.4
At 30 January 2022 – restated (1)
177.2
520.3
51.9
109.7
859.1
Acquisitions – restated
–
–
–
14.1
14.1
Options lapsed and disposed during the period
–
–
–
(17.6)
(17.6)
Increase/(decrease) in the present value of 
the existing option liability – restated(1)
29.2
262.6
0.5
(43.2)
249.1
At 28 January 2023 – restated(1)
206.4
782.9
52.4
63.0
1,104.7
Acquisitions (Note 11)
428.8
–
–
–
428.8
Options lapsed and disposed during the period
(196.7)
–
–
(5.0)
(201.7)
Other movements
–
–
–
(13.2)
(13.2)
Options bought out (Note 33)
(434.6)
–
(68.7)
–
(503.3)
(Decrease)/increase in the present value of 
the existing option liability
(3.9)
(19.4)
16.3
1.5
(5.5)
At 3 February 2024
–
763.5
–
46.3
809.8
(1)	
Please refer to Note 39 for further details of the restatement.
Notes to the Consolidated Financial Statements continued
206
JD Sports Fashion Plc Annual Report & Accounts 2024

24. Trade and Other Payables and Put and Call Option Liabilities continued
24b. Put and Call Option Liabilities continued
ISRG Put Option
Following the receipt of a formal buy / sell notice on 13 April 2023 from Balaiko Firaja Invest, S.L. and Sonae Holdings, S.A. 
(together the ‘Minority Parties’), who collectively held 49.99% of Iberian Sports Retail Group, S.L. (‘ISRG’), the Group was 
engaged in formal discussions with the Minority Parties with regards to the future ownership structure of ISRG. As a result, the 
put option related to ISRG of £196.7 million lapsed with a corresponding entry to put and call option reserve of £46.0 million and 
brought forward retained earnings of £150.7 million. On 7 July 2023, the Group announced its intention to acquire the remaining 
49.99% shares in ISRG for a total consideration of £428.8 million. As a result, the Group recognised a put option liability with a 
corresponding entry to put and call option reserve amounting to £428.8 million. On 10 October 2023, the Group bought out the 
ISRG put option liability at the completion of the acquisition of the 49.99% shares in ISRG (see Note 11).
MIG Put and Call Option
On 17 July 2023, the Group amended the MIG shareholders agreement and as a result there was a modification to the put and call 
option for the Group to acquire, or be required to acquire the full 40% shareholding in MIG currently held by the non-controlling 
interests and therefore remeasured the MIG put and call option liability and disclosed as an increase in the present value of the 
existing option liability of £16.3 million with corresponding entry to adjusting items (see Note 4). On 21 December 2023, the Group 
bought out the MIG put and call option liability at the completion of the acquisition of the 40% shares in MIG (see Note 11).
Sensitivity Analysis – Genesis Put and Call Option
Sensitivity analysis was performed over the key variable inputs to the valuation of the Genesis put and call option. The key variable 
input was determined to be the EBITDA forecasts per the Board approved 3-year plan. 10% was determined to be a reasonably 
possible change for the EBITDA forecasts included in the approved cash flow forecasts, reflecting recent experience in levels of 
forecasting accuracy.
The result was that:
	
–
A reduction of 10% to the forecast EBITDA would result in a reduction to the put and call option liability of £91.8 million.
Option Details
Current options – Options details
Company
Options in existence
Exercise periods
Methodology
Maximum price
Short-term 
EBITDA growth 
assumptions
Discount rate 
applied
Recognised at
3 February
2024
£m
Genesis Topco 
Inc.
Put option 
whereby JD 
Sports Fashion 
Plc may be 
required to 
acquire the 
remaining 20% 
of the issued 
share capital of 
Genesis Topco 
Inc in four 
equal tranches 
with the ability 
to roll over a 
tranche that has 
not previously 
been subject to 
the exercise of a 
put option.
The put options 
are exercisable 
within 30 calendar 
days after the 
determination of the 
final put/call value 
for the financial 
period. The first 
put period will 
occur after the 
determination of the 
put/call value for the 
financial period 
ending on 1 
February 2025.
The final put option 
can be exercised 
within a period of 30 
calendar days after 
the end of the fiscal 
period ending 1 
February 2028.
The option 
price is 
calculated 
based on a 
multiple of 
earnings 
before 
interest, tax, 
depreciation 
and 
amortisation 
for the 
relevant 
financial 
period, less 
post-closing 
cash and 
debt.
The option 
price shall not 
exceed 
£1.46 billion.
6.4% – 12.5%
3.3% – 4.8%
763.5
Other put 
option liabilities
46.3
Total liability
809.8
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207
JD Sports Fashion Plc Annual Report & Accounts 2024

25. Provisions 
A provision is recognised in the Consolidated Statement of Financial Position when the Group has a present legal or constructive 
obligation as a result of a past event, it is more likely than not that an outflow of economic benefits will be required to settle the 
obligation and the obligation can be estimated reliably.
Property Provision
Within the property provision, management has provided for expected dilapidations on stores and warehouses. This provision covers 
expected dilapidation costs for any lease considered onerous, any related to stores recently closed, stores which are planned to close 
or are at risk of closure and those under contract but not currently in use. Management maintains all properties to a high standard 
and carries out repairs whenever necessary during the Group’s tenure. Therefore, if there is no risk of closure, any provision would 
be minimal and management does not consider it necessary to hold dilapidation provisions for these properties. The unwind of the 
provision will be dependent on management’s decision about when a premises may be vacated, this would typically be over a five 
to seven year period.
Other Provisions
Other provisions comprises various other trade provisions and legal costs. The provisions are estimated based on accumulated 
experience, supplier communication and management approved forecasts. The unwind of the provision will be dependent on when 
the expected costs are incurred, this would typically be over a one to two year period.
Onerous Contract Provision
Within the onerous contract provision, management has provided against the minimum contractual cost for the remaining term on 
a non-cancellable logistics services contract for the Azambuja warehouse in Portugal within the Sport Zone division. The provision 
will be unwound over the remaining period ending 30 September 2030.
Property 
provision
£m
Other 
provisions
£m
Onerous contract 
provision
£m
Total
£m
Balance at 29 January 2022
18.2
9.8
5.1
33.1
Provisions reclassified from accruals
0.9
–
–
0.9
Provisions acquired in the period
0.5
–
–
0.5
Provisions transferred to held-for-sale (Note 35)
(0.4)
–
–
(0.4)
Provisions divested in the period (Note 12)
(0.1)
–
–
(0.1)
Provisions released during the period
(1.5)
(5.0)
(0.8)
(7.3)
Provisions created during the period
4.5
1.8
–
6.3
Provisions utilised during the period
(0.7)
(1.5)
–
(2.2)
Balance at 28 January 2023 as reported
21.4
5.1
4.3
30.8
Provisions reclassified from accruals (1)
–
–
(0.1)
(0.1)
Provisions divested in the period (Note 12)
(0.2)
–
–
(0.2)
Provisions released during the period
(1.3)
(0.7)
(0.1)
(2.1)
Provisions created during the period
1.7
2.9
3.3
7.9
Provisions utilised during the period
(0.6)
(3.2)
(3.3)
(7.1)
Balance at 3 February 2024
21.0
4.1
4.1
29.2
(1)	
Reclassifications relate to mis-classified assets which have been reclassified to the correct financial line item. These net to £Nil across the reclassification lines within 
Notes 13, 14, 16, and 18.
Provisions have been analysed between current and non-current as follows: 
2024 
£m
Restated(1) 
2023 
£m
Current
7.5
9.7
Non-current 
21.7
21.1
29.2
30.8
(1)	
Please refer to Note 39 for further details of the restatement.
Notes to the Consolidated Financial Statements continued
208
JD Sports Fashion Plc Annual Report & Accounts 2024

26. Deferred Tax Assets and Liabilities
Deferred tax assets and liabilities are attributable to the following:
Assets 
 2024 
£m
Assets 
2023 
£m
Liabilities 
2024 
£m
Liabilities 
2023
 £m
Net
2024 
£m
Net 
2023 
£m
Property, plant and equipment
3.8
2.1
(68.9)
(57.9)
(65.1)
(55.8)
Employee benefits
12.4
13.1
–
–
12.4
13.1
Property
32.2
31.0
(0.5)
(0.4)
31.7
30.6
Specific trade provisions
8.5
12.3
–
–
8.5
12.3
Losses
10.1
5.0
–
–
10.1
5.0
Fascia names
–
–
(66.3)
(85.0)
(66.3)
(85.0)
Other
3.7
2.6
(0.9)
(0.1)
2.8
2.5
Tax assets/(liabilities)
70.7
66.1
(136.6)
(143.4)
(65.9)
(77.3)
In accordance with IAS 12, UK deferred tax has been recognised at the enacted rate of 25% at the balance sheet date. Deferred tax 
is recognised at the local enacted rate for overseas territories.
The table above shows the split of the deferred tax balance by category. The Consolidated Statement of Financial Position shows 
the position after the legally enforceable right of offset. This results in an asset of £23.8 million (2023: £12.9 million) and a liability 
of £89.7 million (2023: net liability £90.2 million) in the Consolidated Statement of Financial Position. This reflects the net position 
of £65.9 million liability (2023: £77.3 million liability) shown in the table above. 
Movement in deferred tax during the period
PPE
Employee 
benefits
Property
Specific 
trade 
provisions
Losses
Fascia 
names
Other
Total
Balance as at 29 January 2022
(9.8)
–
–
–
6.5
(97.6)
55.2
(45.7)
Recognised on acquisition/(divestment)
(0.2)
(0.1)
(1.9)
–
0.3
(2.3)
0.5
(3.7)
Recognised in income statement
(34.4)
(2.1)
4.1
(3.1)
(1.9)
16.3
(0.7)
(21.8)
Reclassification
(9.3)
15.2
27.9
15.5
0.2
2.9
(52.4)
–
Foreign exchange movement
(2.1)
0.1
0.5
(0.1)
(0.1)
(4.3)
(0.1)
(6.1)
Balance as at 28 January 2023 – Restated(1)
(55.8)
13.1
30.6
12.3
5.0
(85.0)
2.5
(77.3)
Reclassification
0.8
–
(0.8)
–
–
–
–
–
Disposed during the period
0.1
–
–
–
–
0.8
–
0.9
Recognised in income statement
(11.2)
(0.5)
1.7
(2.0)
5.2
16.7
–
9.9
Foreign exchange movement
1.0
(0.2)
0.2
(1.8)
(0.1)
1.2
0.3
0.6
Balance as at 3 February 2024
(65.1)
12.4
31.7
8.5
10.1
(66.3)
2.8
(65.9)
(1)	
Please refer to Note 39 for further details of the restatement.
As at 3 February 2024, the Group had not recognised deferred income tax liability (2023: £Nil) in respect of taxes that would be 
payable on the unremitted earnings of certain overseas subsidiaries. At this date, the unrecognised gross temporary differences 
in respect of overseas subsidiaries was £1,344.2 million (2023 restated: £1,600.6 million). Deferred tax is not provided on these 
differences as: 
i)	
No withholding tax is due under domestic tax legislation or the relevant tax treaty with the UK; or
ii)	 Withholding is recoverable in the UK; and/or
iii)	 Management has the ability to control any future reversal and does not consider such a reversal to be probable.
Strategic Report
Governance Report
Financial Statements
Group Information
209
JD Sports Fashion Plc Annual Report & Accounts 2024

26. Deferred Tax Assets and Liabilities continued
Unrecognised Deferred Tax Assets
In line with its accounting policy, deferred tax assets have not been recognised on gross timing differences of £92.8 million 
(2023: £100.2 million) as there is uncertainty over the timing of their utilisation. Additional information in relation to unrecognised 
deferred tax is shown in the table below. 
Gross
 Amount 
2024 
£m
Tax 
Effected 
2024
 £m
Gross 
Amount 
2023
 £m
Tax 
Effected 
2023 
£m
Property, plant and equipment
6.8
1.9
11.1
2.9
Property
0.6
0.1
–
–
Specific trade provisions
1.8
0.5
–
–
Losses
83.6
20.7
89.1
29.3
Tax assets
92.8
23.2
100.2
32.2
Tax Losses Carried Forward 
To assess the recoverability of potential deferred tax assets arising on carry forward tax losses, both the historic profitability of the 
entity and the forecast financial performance for the next financial year are reviewed. Consideration is given to the reasons behind 
the historic losses, i.e. whether they arose due to one-off events, such as the lockdown of stores due to COVID restrictions, or 
longer-term factors, such as initial organic growth in a new jurisdiction.
Where forecasts reflect a return to profitability, the key drivers are challenged and assessed. If there is sufficient evidence that it is 
‘more likely than not’ that future taxable profits will exist against which unused tax losses may be offset, a deferred tax asset will 
be recognised. 
The Group has recognised deferred tax assets on gross losses of £40.2 million (2023: £19.5 million) as outlined in the table below. 
2024
£m
2023
£m
Gross amount
Tax effected
Gross amount
Tax effected
Tax losses expiring:
Within 10 years
–
–
–
–
More than 10 years
0.6
0.2
0.1
–
Available indefinitely
39.6
9.9
19.4
5.0
Total 
40.2
10.1
19.5
5.0
 
Recognised tax losses (gross) 
2024
 £m
2023
 £m
Iberian Sports Retail Group SL
14.6
–
Sprinter Megacentros Del Deporte SLU
10.7
–
JD Sports Fashion B.V. 
8.0
11.7
Sport Zone Canarias SL
0.6
3.4
Swim Sports Company Limited
4.8
2.1
Other 
1.5
2.3
Total 
40.2
19.5
Notes to the Consolidated Financial Statements continued
210
JD Sports Fashion Plc Annual Report & Accounts 2024

26. Deferred Tax Assets and Liabilities continued
In line with its accounting policy, deferred tax assets have not been recognised on gross losses of £83.6 million (2023: £89.1 million) 
as there is uncertainty over the timing of their utilisation. These losses are outlined in the table below. 
2024
£m
2023
£m
Gross amount
Tax effected
Gross amount
Tax effected
Tax losses expiring:
Within 10 years
22.1
4.7
16.4
3.4
More than 10 years
16.1
4.2
17.3
4.3
Available indefinitely
45.4
11.8
55.4
21.6
Total 
83.6
20.7
89.1
29.3
 
2024 
£m
2023 
£m
JD Sports Fashion Germany B.V. & Co. KG
10.0
–
JD Size GmbH 
6.0
4.9
JD Sports Fashion AT GmbH
8.1
6.4
JD Sports Fashion Sweden AB 
11.1
8.4
JD Sports Fashion Korea Inc 
17.5
14.1
JDSF Retail (Canada) Inc
16.1
11.3
JD Sports Fashion Finland OY 
3.1
3.7
JD Sports (Thailand) Limited 
–
4.2
Sports Unlimited Retail B.V. 
–
26.0
Tiso Group Limited and its subsidiaries 
2.7
3.0
Total Swimming Holdings Limited and its subsidiaries
3.9
–
Other
5.1
7.1
Total
83.6
89.1
Strategic Report
Governance Report
Financial Statements
Group Information
211
JD Sports Fashion Plc Annual Report & Accounts 2024

27. Capital and Reserves
Issued Ordinary Share Capital
On 20 December 2022, JD Sports Fashion Plc completed the placing of new ordinary shares in the capital of the Company. A total 
of 25,000,000 new ordinary shares were issued, increasing the total ordinary shares in issue to 5,183,135,745.
The total number of authorised ordinary shares was 6,240 million (2023: 6,240 million) with a par value of 0.05 pence per share 
(2023: 0.05 pence per share). All issued shares are fully paid.
The capital structure of the Group consists of equity attributable to equity holders of the parent, comprising issued share capital, 
share premium and retained earnings. 
The Group is not subject to any externally imposed capital requirements.
It is the Board’s policy to maintain a strong capital base so as to maintain investor, creditor and market confidence and to sustain 
future development of the business. The processes for managing the Group’s capital levels are that the Board regularly monitors 
the net cash/debt in the business, the working capital requirements and the forecast cash flows. Based on this analysis, the Board 
determines the appropriate return to equity holders while ensuring sufficient capital is retained in the business to meet its 
strategic objectives. 
Full disclosure on the rights attached to shares is provided in the Directors’ Report.
Number of 
ordinary shares 
millions
Ordinary
 share capital
£m
Share
 premium 
£m
At 29 January 2022
5,158.1
2.5
467.5
Shares issued on 20 December 2022
25.0
–
–
At 28 January 2023
5,183.1
2.5
467.5
At 3 February 2024
5,183.1
2.5
467.5
Net Debt to Capital Ratio
There were no changes to the Group’s approach to capital management during the period. The Board monitors capital using a net 
debt to equity ratio calculated as follows:
2024
£m
Restated
2023
£m
Net debt (Note 33)
1,452.0
914.7
Capital:
Net debt (as above) 
1,452.0
914.7
Equity (calculated as 5,183.1 million shares in issue multiplied by 113.0 pence per share  
(2023: 5,183.1 million shares in issue multiplied by 161.6 pence per share)) (1)
5,856.9
8,375.9
Total capital
7,308.9
9,290.6
Net debt to capital ratio 
19.9%
9.8%
(1)	
Share prices taken as at 3 February 2024 and 28 January 2023 respectively.
Foreign Currency Translation Reserve
The foreign currency translation reserve comprises all foreign currency differences arising from the translation of the financial 
statements of foreign operations.
Other Equity
Put and Call Option Reserve
Put and call options over non-controlling interests are accounted for using the present value method. Upon initial recognition 
of the put or call option liability, a corresponding entry is made to Put and Call Option reserve, and for subsequent changes 
on remeasurement of the liability, the corresponding entry is made to adjusting items in the Consolidated Income Statement 
(see Note 24).
Share-Based Payment Reserve
The Company had four share schemes in operation during the financial year, all of which are primarily equity-settled schemes 
(save for a proportion of cash-settled awards granted under the JD Sports Fashion Plc LTIP (2022)). Upon initial recognition, an 
entry is made to Other Equity, and for subsequent changes on remeasurement of the liability, the corresponding entry is made to 
the Consolidated Income Statement (see Note 32).
Notes to the Consolidated Financial Statements continued
212
JD Sports Fashion Plc Annual Report & Accounts 2024

28. Non-Controlling Interests
The following disclosure provides summarised financial information for investments that have non-controlling interests (‘NCI’). 
NCI is initially measured at the proportionate interest in identifiable net assets of the acquiree (see Note 11 for more detail on 
Acquisitions of Non-Controlling Interest in the period). The table below provides a list of the subsidiaries which include NCI at 
3 February 2024 and 28 January 2023:
Country of 
incorporation
 NCI at 
3 February 
2024
%
 NCI at 
28 January 
2023
%
Net income 
attributable to 
NCI for 53 weeks 
ending
3 February
 2024
£m
 NCI at 
3 February 
2024
£m
Net income 
attributable to 
NCI for 52 weeks 
ending
28 January
 2023
£m
 NCI at 
28 January
 2023
£m
Name of subsidiary: 
Genesis Topco Inc
US
20.0%
20.0%
46.3
384.8
46.1
343.5
Iberian Sports Retail 
Group SL 
Spain/
Portugal(1)
0.0%
49.99%
13.0
–
29.6
123.8
Marketing Investment 
Group S.A.
Poland
0.0%
40.0%
2.8
–
3.4
21.5
Other
Various(2)
5% – 43%
1.5%–40%
4.1
27.4
5.1
25.1
66.2
412.2
84.2
513.9
(1)	
Includes subsidiaries with indirect holding of <50% incorporated in Spain.
(2)	 Other includes subsidiaries incorporated in the UK, Canada, Canaries, Cyprus, Germany, Greece, India, Malaysia and the US.
The following table summarises the information relating to each of the remaining Group subsidiaries that has material NCI.
Summarised Statement of Financial Position
Genesis Topco Inc 
(sub-group) 
2024
£m
Genesis Topco Inc 
(sub-group) 
2023
£m
Current assets 
1,049.7
799.7
Non-current assets 
1,905.7
1,765.4
Total assets 
2,955.4
2,565.1
Current liabilities 
(666.4)
(513.6)
Non-current liabilities 
(573.8)
(527.8)
Net assets 
1,715.2
1,523.7
 
Summarised results of operations
Genesis Topco Inc 
(sub-group) 
53 weeks to 
3 February
2024
£m
Genesis Topco Inc 
(sub-group) 
52 weeks to 
28 January 
2023
£m
Revenue 
3,443.0
3,068.5
Profit for the period, net of tax 
214.5
267.1
Strategic Report
Governance Report
Financial Statements
Group Information
213
JD Sports Fashion Plc Annual Report & Accounts 2024

29. Dividends
Dividend distribution to the Company’s shareholders is recognised as a liability in the Group and Company financial statements in 
the period in which it is approved.
After the reporting date, the following dividend was proposed by the Directors and will be payable to all shareholders on the 
register at 12 July 2024. The dividends were not provided for at the reporting date.
53 weeks to 
3 February 
2024
£m
52 weeks to 
28 January 
2023
£m
0.60 pence per ordinary share (2023: 0.67 pence)
31.1
34.6
Dividends on Issued Ordinary Share Capital
53 weeks to 
3 February
 2024
£m
52 weeks to 
28 January
 2023
£m
Final dividend of 0.67 pence (2023: 0.35 pence) per qualifying ordinary share paid  
in respect of prior period, but not recognised as a liability in that period 
34.6
18.1
Interim dividend of 0.30 pence (2023: 0.13 pence) per qualifying ordinary share paid  
in respect of current period 
15.5
6.7
50.1
24.8
30. Commitments
As at 3 February 2024, the Group had entered into contracts to purchase property, plant and equipment as follows:
2024
£m
2023
£m
Contracted
58.8
29.0
31. Pension Schemes
The Group operates defined contribution pension schemes, the assets of which are held separately from those of the Group 
in independently administered funds. Obligations for contributions to the defined contribution schemes are recognised as 
an expense in the Consolidated Income Statement when incurred.
The pension charge for the period represents contributions payable by the Group of £23.2 million (2023: £20.1 million) 
in respect of employees. Disclosure of the pension contributions payable in respect of the Directors is included in the Directors’ 
Remuneration Report on pages 117 to 130. The amount owed to the schemes at the period end was £6.9 million (2023: £6.1 million).
32. Share-Based Payments
The share-based payment expense for the year is £2.6 million (2023: £0.2 million), which is made up of share option schemes, 
share awards and cash-settled awards. Of this amount, £2.1 million (2023: £0.1 million) will be settled in equity (see Note 27) and 
£0.5 million (2023: £Nil) in cash.
As at the reporting date, there was no liability arising from cash-settled share-based payments (2023: £Nil).
Share Option and Share Schemes
The Company had three share schemes in operation during the financial year, all of which are primarily equity-settled schemes 
(save for a proportion of cash-settled awards granted under the JD Sports Fashion Plc LTIP (2022)).
1.	
The JD Sports Fashion Plc LTIP (2021) permits the grant of a hybrid of cash and options in respect of ordinary shares to 
selected Executives. Options are normally exercisable between the vesting date(s) set at grant and 10 years from the date of 
grant for nil consideration. The vesting of options will normally be conditional upon the achievement of specified performance 
targets over a three-year period and/or continuous employment.
2.	 The JD Sports Fashion Plc LTIP (2022) permits the grant of a hybrid of cash and options in respect of ordinary shares to 
selected Executives. Options are normally exercisable between the vesting date(s) set at grant and 5 years from the date of 
grant for nil consideration. The vesting of options will normally be conditional upon the achievement of specified performance 
targets over a three-year period and/or continuous employment.
3.	 JD Sports Fashion Plc LTIP (2023) permits the grant of share options in respect of ordinary shares, share awards and cash-
settled awards to selected executives. Options are normally exercisable between the vesting date(s) set at grant and 10 years 
from the date of grant for nil consideration. The vesting of options, share awards and cash-settled awards will normally be 
conditional upon the achievement of specified performance targets over a three-year period and/or continuous employment.
4.	 The Deferred Bonus Plan permits the grant of options in respect of ordinary shares to selected Senior Executives as a 
proportion of annual bonus following the completion of a required service period and is dependent on the achievement of 
corporate performance and individual targets. Options are normally exercisable between three and 10 years from the date of 
grant for nil consideration. There are no awards in the period in relation to this scheme but the details are included as the 
scheme has been established in the period.
Notes to the Consolidated Financial Statements continued
214
JD Sports Fashion Plc Annual Report & Accounts 2024

32. Share-Based Payments continued
The following tables reconcile the number of share options outstanding and the weighted average exercise price (‘WAEP’):
53 week period ended 3 February 2024
Long-Term 
Incentive Plan (2021)
Long-Term 
Incentive Plan (2022)
Long-Term 
Incentive Plan (2023)
Options
WAEP (£)
Options
WAEP (£)
Options
WAEP (£)
Outstanding as at 29 January 2023
53,225
–
–
–
–
–
Options granted
–
–
980,100
–
20,750,183
–
Options forfeited
–
–
–
– 
–
– 
Options exercised
–
–
–
–
–
–
Options expired
–
–
–
–
–
–
Outstanding as at 3 February 2024
53,225
–
980,100
–
20,750,183
–
Exercise price (pence)
–
–
–
Exercisable at 3 February 2024
–
–
–
Weighted average remaining contractual 
life (years)(1)
2.6
3.6
2.5
Range of exercise price
–
–
–
(1)	
Contractual life represents the period from award to the vesting date. Certain schemes may be exercised later than the vesting date at the discretion of the individual.
52 week period ended 28 January 2023
Long-Term 
Incentive Plan (2021)
Long-Term 
Incentive Plan (2022)
Options
WAEP (£)
Options
WAEP (£)
Outstanding as at 29 January 2022
462,500
–
–
–
Options granted
–
–
–
–
Options forfeited
(409,275)
–
–
–
Options exercised
–
–
–
–
Options expired
–
–
–
–
Outstanding as at 28 January 2023
53,225
–
–
–
Exercise price (pence)
–
–
–
–
Exercisable at 28 January 2023
–
–
–
–
Long-Term Incentive Plan (2021)
Long-Term Incentive Plan (2022)
Weighted average remaining contractual life (years)(1)
3.6
–
(1)	
Contractual life represents the period from award to the vesting date. Certain schemes may be exercised later than the vesting date at the discretion of the individual.
The number and weighted average fair value (‘WAFV’) of share awards granted during the financial year were:
53 week period ended 
3 February 2024
52 week period ended 
28 January 2023
Number of 
shares
WAFV(1) (2)
(pence)
Number of 
shares
WAFV(1) (2)
(pence)
Long-Term Incentive Plan (2021)
53,225
113.0
53,225
113.0
Long-Term Incentive Plan (2022)
 980,100 
129.0
–
–
Long-Term Incentive Plan (2023) – equity-settled
 20,750,183 
129.0
–
–
Deferred Bonus Plan
–
–
–
–
Buy-out awards(1)
 541,183 
140.7
 996,066 
114.4
(1)	
Buy-out awards granted to selected Executives during the year. Further details of these are set out below.
(2)	 The weighted average fair value (‘WAFV’) price is calculated as the share price at the grant date less dividends foregone over the expected life of the award.
Buy-out awards
Selected Executives were granted buyout awards during the year in respect of awards forfeited from their previous employer 
on commencement of employment with the Group. Buy-out awards are typically structured as restricted shares such that a 
proportion of the overall award is used to settle the tax and social security due on the award, with the net number of restricted 
shares subject to continued employment over a specified period. These restrictions fall away evenly over the service period and 
therefore the share-based payment expense has been spread over the service period.
No share-based awards were modified during the financial year.
As disclosed in an RNS announcement published on 13 January 2023, Régis Schultz received a buyout award in respect of the 
cash annual bonus he forfeited from his previous employer on commencement of his employment with the Group. The gross value 
of the award was £2.2 million and, in line with the Group’s Remuneration Policy, the net value of £1.1 million (after the application of 
tax and social security) was delivered in shares in order to give Régis Schultz a stake in the business and align with the interests 
of shareholders. 
Strategic Report
Governance Report
Financial Statements
Group Information
215
JD Sports Fashion Plc Annual Report & Accounts 2024

32. Share-Based Payments continued
During the period ended 3 February 2024, further buy-out awards were issued to Dominic Platt (gross value £0.3 million) and 
other key management personnel (gross value £0.9 million).
Cash Settled Awards
The number and weighted average fair value of cash-settled awards granted during the financial year were:
53 weeks ending
3 February 2024
Financial year ending
 28 January 2023
Number of shares
Number of shares
Long-Term Incentive Plan (2022) – cash-settled
 3,276,854 
–
33. Analysis of Net Debt
Net debt consists of cash and cash equivalents together with other borrowings from bank loans and overdrafts, other loans, loan 
notes, lease liabilities and similar hire purchase contracts.
As reported
At 30 
January 
2022 
£m 
Prior period 
restatement (1)
2022 
£m
Restated(1)
At 30 
January 
2022 
£m
On 
acquisition/
disposal of 
subsidiaries 
£m
Cash flow 
£m
FX 
movement
£m
Non-cash 
movements 
(2) 
£m
Restated(1)
At 28 
January 
2023 
£m 
 Cash and cash equivalents
1,314.0
–
1,314.0
1.1
205.8
(12.9)
–
1,508.0
 Overdrafts 
(33.6)
–
(33.6)
–
–
–
–
(33.6)
Cash and cash equivalents 
held-for-sale (3)
–
–
–
–
74.5
–
–
74.5
Cash and cash equivalents for the 
purposes of the Consolidated Statement 
of Cash Flows
1,280.4
–
1,280.4
1.1
280.3
(12.9)
–
1,548.9
Bank loans
(94.5)
–
(94.5)
(3.8)
21.9
(3.2)
–
(79.6)
Lease liabilities (restated(1))
(2,242.9)
(43.3)
(2,286.2)
(2.7)
393.0
(95.7)
(392.4) (2,384.0)
Total liabilities from financing activities
(2,337.4)
(43.3)
(2,380.7)
(6.5)
414.9
(98.9)
(392.4) (2,463.6)
Net (debt)/cash 
(1,057.0)
(43.3)
(1,100.3)
(5.4)
695.2
(111.8)
(392.4)
(914.7)
 
As reported
At 28 
January 
2023 
£m 
Prior period 
restatement (1)
2023 
£m
Restated(1)
At 28 
January 
2023 
£m
On 
acquisition of 
subsidiaries 
£m
Cash flow 
£m
FX 
movement
£m
Non-cash 
movements 
(2) 
£m
At 3 
February 
2024 
£m 
 Cash and cash equivalents
1,582.5
(74.5)
1,508.0
–
(326.6)
(28.7)
–
1,152.7
 Overdrafts
(33.6)
–
(33.6)
–
(25.3)
(1.0)
–
(59.9)
Cash and cash equivalents 
held-for-sale (3)
–
74.5
74.5
–
(65.7)
–
–
8.8
Cash and cash equivalents for the 
purposes of the Consolidated Statement 
of Cash Flows
1,548.9
–
1,548.9
–
(417.6)
(29.7)
–
1,101.6
Bank loans (4)
(79.6)
–
(79.6)
5.0
5.8
(0.8)
–
(69.6)
Lease liabilities (restated(1))
(2,339.2)
(44.8)
(2,384.0)
–
400.0
41.0
(541.0) (2,484.0)
Total liabilities from financing activities
(2,418.8)
(44.8)
(2,463.6)
5.0
405.8
40.2
(541.0)
(2,553.6)
Net (debt)/cash
(869.9)
(44.8)
(914.7)
5.0
(11.8)
10.5
(541.0)
(1,452.0)
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 Other movements for the period ended 3 February 2024 include additional lease drawdowns of £592.8 million and remeasurements credit of £51.8m (at 28 January 
2023 this includes £420.3 million of lease drawdowns and credit of £27.9 million).
(3)	 See Note 35 for details of assets held-for-sale.
(4)	 £5 million relates to the divestment of Gymnation. See Note 12 for further details.
In addition to the liabilities included in the table above, the Group has accrued put and call option liabilities at 3 February 2024 
of £809.8 million (2023: £1,104.7 million). £551.8 million is included in financing activities in the Consolidated Statement of Cash 
Flows for the acquisition of non-controlling interest (NCI). Of this cash outflow £503.3 million relates to the purchase of NCI where 
the Group held put and call options on the minority interest. The remaining £48.5 million is related to acquisition of NCI with 
no associated put and call options.
In addition to the liabilities included in the table above the Group had accrued put and call option liabilities at 28 January 2023 
of £1,104.7 million (2022: £859.1 million). £29.3 million is included in financing activities in the Consolidated Statement of Cash 
Flows for the acquisition and divestment of NCI. Of this cash outflow £14.1 million (restated) relates to the purchase of NCI where 
the Group held put and call options on the minority interest. The remaining £15.2 million is related to acquisition of NCI with no 
associated put and call options.
Notes to the Consolidated Financial Statements continued
216
JD Sports Fashion Plc Annual Report & Accounts 2024

34. Related Party Transactions and Balances
Transactions and balances with each category of related parties during the period are shown below. Outstanding balances are 
unsecured (unless otherwise stated) and will be settled in cash.
Transactions with Related Parties who are not Members of the Group
Pentland Group Limited
During the financial period, Pentland Group Limited and its subsidiaries owned 51.6% (2023: 51.6%) of the issued ordinary share 
capital of JD Sports Fashion Plc. The Group made purchases of inventory from Pentland Group Limited in the period and the 
Group also sold inventory to Pentland Group Limited. The Group also paid royalty costs to Pentland Group Limited for the use 
of a brand. 
During the period, the Group entered into the following transactions with Pentland Group Limited:
Income from 
related parties
2024
£m
Expenditure with 
related parties
2024
£m
Income from 
related parties
2023
£m
Expenditure with 
related parties
2023
£m
Sale of inventory
0.3
–
1.2
–
Purchase of inventory
–
(32.3)
–
(43.3)
Royalty costs
–
(5.1)
–
(4.0)
Marketing costs
–
–
–
(0.4)
Dividends
–
(26.0)
–
(12.8)
At the end of the period, the following balances were outstanding with Pentland Group Limited:
Amounts owed by 
related parties
2024
£m
Amounts owed to 
related parties
2024
£m
Amounts owed by 
related parties
2023
£m
Amounts owed to 
related parties
2023
£m
Trade receivables/(payables)
–
(1.3)
0.4
(4.9)
Associates and Joint Ventures
During the period, the Group entered into the following transactions with its associates and joint ventures:
Income from 
related parties
2024
£m
Expenditure with 
related parties
2024
£m
Income from 
related parties
2023
£m
Expenditure with 
related parties
2023
£m
Sale of inventory
–
–
0.1
–
Purchase of inventory
–
(3.3)
–
(12.4)
Recharge of expenses
1.9
–
2.6
–
Dividends and distributions received
–
–
3.4
–
Strategic Report
Governance Report
Financial Statements
Group Information
217
JD Sports Fashion Plc Annual Report & Accounts 2024

34. Related Party Transactions and Balances continued
Associates and Joint Ventures continued
At the end of the period, the Group had the following balances outstanding with its associates and joint ventures:
Amounts owed by 
related parties
2024
£m
Amounts owed to 
related parties
2024
£m
Amounts owed by 
related parties
2023
£m
Amounts owed to 
related parties
2023
£m
Trade receivables
3.8
–
2.9
–
Loans receivable in less than 1 year 
0.4
–
0.2
–
Loans receivable in more than 1 year
–
–
7.6
–
Trade payables
–
–
–
(1.0)
Other receivables from associates and joint ventures relate to costs incurred by the Group on behalf of these entities, which have 
then been recharged. The loan receivable in less than one year of £0.4 million (2023: £0.2 million) is presented within other 
receivables within current assets. 
In addition to the above transactions a number of non-controlling interest buyout transactions occurred in the course of the 
financial period, as disclosed in Note 11.
Transactions with Directors and Key Management Personnel
During the period, the Group entered into the following transactions with its key management personnel:
Income from 
related parties 
2024 
£m
Expenditure with 
related parties 
2024 
£m
Income from 
related parties 
2023
 £m
Expenditure with 
related parties 
2023 
£m
Property rental
–
10.8
–
10.8
At the end of the period, the Group had the following balances outstanding with its key management personnel:
Amounts owed by 
related parties 
2024
 £m
Amounts owed to 
related parties 
2024
 £m
Amounts owed by 
related parties 
2023 
£m
Amounts owed to 
related parties 
2023 
£m
Trade receivables/(payables)
–
0.9
–
0.6
Transactions with Directors and Key Management Personnel
Members of the Board of Directors and Executive Committee of JD Sports Fashion Plc are deemed to be key management personnel. 
The Executive Committee are comprised Heads of Centres of Excellence and Heads of Business Units as outlined on pages 98 to 99.
Cost of key management personnel compensation for the financial year is as follows:	
2024 
£m
2023 
£m
Salaries and short-term benefits
13.1
16.3
Pensions and cash in lieu of pensions
0.1
0.1
13.2
16.4
Attributable to:
The Board of Directors (including Non-Executive Directors)
4.6
6.9
Executive Committee (members not on the Board of Directors)
8.6
9.5
13.2
16.4
At 3 February 
2024
At 28 January 
2023
Number of key management personnel (Executive committee)
11
13
The JD Foundation
The JD Foundation receives its income from, but is independent of, JD Sports Fashion Plc. The Foundation is dependent on 
all income net of VAT arising from the sale of single-use carrier bags in JD stores in England, Scotland, Wales, Northern Ireland 
and other European countries, as well as micro-donations from customers at the store point of sale and colleague donations 
and fundraising.
During the period, the Group entered into the following transactions with The JD Foundation:
Income from 
related parties 
2024 
£m
Expenditure with 
related parties 
2024 
£m
Income from 
related parties 
2023
 £m
Expenditure with 
related parties 
2023 
£m
Donations
–
(2.6)
–
(1.7)
Notes to the Consolidated Financial Statements continued
218
JD Sports Fashion Plc Annual Report & Accounts 2024

35. Held-for-sale
Mainline Menswear Holdings Limited
Mainline Menswear Holdings Limited (‘Mainline Menswear’) was classified as held-for-sale at 3 February 2024 in line with the 
conditions of IFRS 5. As at 3 February 2024, the sale process was ongoing and Mainline Menswear and its associated subsidiaries 
were held at the lower of carrying value or fair value less costs to sell. A reconciliation is provided in the table below. 
Mainline Menswear Holdings and its subsidiary Mainline Menswear Limited specialise in the retail of premium branded Men’s 
apparel and footwear. The group forms part of the Sports Fashion segment (see Note 2) and was initially marketed for sale in 
July 2023. 
Included in the 53 week period ended 3 February 2024 was revenue of £75.2 million and a profit before tax of £10.8 million 
in respect of Mainline Menswear Holdings and its subsidiaries.
As at 
3 February 
2024
£m
Intangible assets
7.5
Property, plant and equipment 
0.5
Right-of-use assets
0.2
Inventories
14.8
Trade and other receivables
1.9
Income tax receivable
0.1
Cash and cash equivalents
8.8
Assets held-for-sale
33.8
Lease liabilities
(0.2)
Trade and other payables
(8.0)
Liabilities held-for-sale
(8.2)
Non-Core Fashion Businesses
Seven of the Group’s non-core fashion businesses were held-for-sale as at 28 January 2023. In addition, the Group agreed to the 
sale of Source Lab Limited (‘Source Lab’) to its non-controlling interest prior to 28 January 2023 and this completed on 
28 February 2023. Therefore this business also was held-for-sale as at 28 January 2023. All businesses formed part of the Sports 
Fashion reportable segment (see Note 2).
As at 3 February 2024, the divestments had all taken place (see Note 12 for more detail on the divestments).
Included in the 52 week period ended 28 January 2023 was revenue of £223.8 million and a loss before tax of £6.9 million in 
respect of the non-core fashion entities held for sale. There was also revenue of £7.0 million and a profit before tax of £0.6 million 
in respect of Source Lab.
Included in the 53 week period ended 3 February 2024 was revenue of £4.6 million and a loss before tax of £0.2 million in respect 
of the non-core fashion entities held for sale. There was also revenue of £0.5 million and a profit before tax of £0.1 million in 
respect of Source Lab
Strategic Report
Governance Report
Financial Statements
Group Information
219
JD Sports Fashion Plc Annual Report & Accounts 2024

35. Held-for-sale continued
As at 28 January 2023, the non-core fashion businesses and Source Lab were held at the lower of carrying value or fair value less 
costs to sell. A reconciliation is provided in the table below. 
Non-core fashion 
businesses
£m
Source Lab
£m
Restated (1)
As at 
28 January  
2023
£m
Intangible assets
9.2
–
9.2
Property, plant and equipment 
17.1
0.1
17.2
Right-of-use assets
30.8
–
30.8
Inventories
51.9
0.8
52.7
Trade and other receivables
11.9
1.2
13.1
Cash and cash equivalents
72.3
2.2
74.5
Assets held-for-sale
193.2
4.3
197.5
Lease liabilities
(32.1)
–
(32.1)
Trade and other payables
(131.7)
(1.4)
(133.1)
Provisions
(0.4)
–
(0.4)
Liabilities held-for-sale
(164.2)
(1.4)
(165.6)
(1)	
Please refer to Note 39 for further details of the restatement.
Reconciliation to lower of fair value less costs to sell or carrying value
Restated (1)
As at 
28 January  
2023
£m
Net assets held-for-sale
31.9
Intercompany liabilities currently eliminating on consolidation 
(9.9)
Impairment to lower of fair value less costs to sell (Note 12)
(17.5)
Cash consideration due to be received on completion
4.5
(1)	
Please refer to Note 39 for further details of the restatement
36. Contingent Liabilities 
Accounting policies
Contingent liabilities are potential future cash outflows, where the likelihood of payment is considered more than remote but is not 
considerable probable or cannot be fully measured.
Claims and Litigation
The activities of the Group are overseen by regulators around the world and, whilst the Group strives to ensure full compliance 
with all its regulatory obligations, periodic reviews are inevitable, which may result in a financial penalty. If the risk of a financial 
penalty arising from one of these reviews is more than remote but not probable or cannot be measured reliably then the Group will 
disclose this matter as a contingent liability. If the risk of a financial penalty is considered probable and can be measured reliably 
then the Group would make a provision for this matter.
CMA Investigation 
On 23 September 2021, the CMA launched an investigation under section 25 of the Competition Act 1998 into suspected breaches 
of competition law by Leicester City Football Club Limited and JD Sports Fashion Plc (‘JD’), together with their affiliates. In the 
period ended 28 January 2023, the Group reported that there was insufficient certainty that a liability would arise and no provision 
was made in the financial accounts. On 31 July 2023, the CMA issued a decision finding that JD and Leicester City Football Club 
Limited broke competition law; however, on the basis that JD reported the conduct to the CMA, no fine was issued to JD. 
Notes to the Consolidated Financial Statements continued
220
JD Sports Fashion Plc Annual Report & Accounts 2024

37. Post Balance Sheet Events
Disposal of 50.1% Shareholding in Bodytone	
On 7 March 2024, Iberian Sports Retail Group SL (‘ISRG’) disposed of its 50.1% shareholding in Bodytone International Sport SL. 
The shares were sold back to founder management, for total consideration of €2.4 million. The divestment aligns with the Group’s 
four strategic pillars.
Franchise agreement with The Foschini Retail Group
On 8 March 2024, JD Sports Fashion Plc signed a franchise agreement with Foschini Retail Group (Pty) Limited (a subsidiary 
of The Foschini Group Limited) to expand the JD footprint into the South African market.
Acquisition of the Trade and Assets of Simply Gyms
On 18 March 2024, JD Gyms acquired the trade and assets of four ‘Simply Gym’ sites from Bay Leisure Limited for £3.4 million 
(of which £0.7 million was deferred). The sites will be converted to JD Gyms under a phased conversion programme.
Acquisition of the Minority Shareholdings in Sport Zone Canaries (40%) and JD Canaries (10%)
On 8 April 2024, JD Spain Sports Fashion 2010 SL acquired the 10% minority shareholding in JD Canary Islands Sports SL, 
(‘JD Canary’) and SDSR – Sports Division SR, S.A. (‘Sport Zone Portugal’) acquired the 40% minority shareholding in Sport Zone 
Canarias (SL). Total consideration for both shareholdings was €19.9m. The JD Canary acquisition aligns with the JD Brand First 
strategy, whilst the Sport Zone Portugal acquisition promotes the JD Complementary Concepts.
Acquisition of 100% of Hibbett, Inc.
On 23 April 2024, the Group entered into a binding agreement to acquire 100% of Hibbett, Inc. (‘Hibbett’), a company listed on the 
Nasdaq Stock Market, for $87.50 per share. Genesis Holdings Inc. will acquire 100% of the shares in Hibbett. The Group will fund 
the total consideration payable of c.$1,083 million (c.£878 million), and expects to refinance Hibbett, Inc.’s existing debt, through a 
combination of existing US cash resources of $300 million and a $1,000 million extension to the Group’s existing bank facilities 
pending finance approval.
Strategic Report
Governance Report
Financial Statements
Group Information
221
JD Sports Fashion Plc Annual Report & Accounts 2024

38. Subsidiary Undertakings (including Joint Ventures and Associates)
The following companies were the subsidiary undertakings of JD Sports Fashion Plc at 3 February 2024:
Name of subsidiary
Place of 
registration
Registered address 
Nature of business and operation 
Ownership and 
voting rights 
interest
2Squared Agency Limited
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Distributor of fashion apparel 
and accessories 
100%
24Sevenbikes Ltd^
05625983~
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company 
100%
A Number of Names Limited 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Wholesale of clothing 
and footwear 
100%
ActivInstinct Holdings Limited 
08582215~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
100%
ActivInstinct Limited^ 
04478999~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Aghoco 1966 Limited
12970515~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Allsports.co.uk Limited^ 
01000415~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Alpine Bikes Limited^ 
SC157993~
UK 
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD 
Dormant company 
100%
Alpine Group (Scotland) Limited^
SC295847~
UK 
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD 
Intermediate holding company 
100%
AN USA Holdings, Inc^A
US
5601 Democracy Drive, 
Suite 135, Plano, 
Texas 75024
Sale of sports nutrition 
supplements to trade 
and online
31%
AN USA LLC^A 
04592862~
US
5601 Democracy Drive, 
Suite 135, Plano, Texas 75024
Dormant company
31%
Applied Nutrition LimitedA
UK
2 Trio, Acornfield Road, 
Knowsley, L33 7UG
Manufacture of 
other food products
31%
Ark Fashion Limited 
08568543~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Aspecto Holdings Limited 
09691172~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Aspecto Trading Limited^ 
07543166~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Athleisure Limited 
02641165~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
100%
BASS (UK) Limited^
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Provide swimming lessons in 
partnership with private gyms
57%
Becky Adlington Group Holdings 
Limited^
09573022~
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
57%
Becky Adlington Training Limited^ UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Training academy used to 
provide swimming teachers for 
the Group
57%
Blacks Outdoor Retail Limited 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Retailer of outdoor footwear, 
apparel and equipment 
100%
Bodytone International Sport S.L.^ Spain 
Calle Legón, 180 – 30500, Molina 
de Segura, Murcia 
Manufacture and distribute 
professional fitness equipment 
50%
Caplan Land & Estates 
Commercial Properties Limited
08191010~
UK
398 Ecclesall Road, Sheffield, South 
Yorkshire, S11 8PJ
Dormant company
100%
Champion Retail Limited^ 
ROI
3 Burlington Road, Dublin 4, 
D04RD68
Retailer of sports and leisure 
goods 
100%
Champion Sports 
(Holdings) Unlimited^ 
462028~
ROI 
3 Burlington Road, Dublin 4, 
D04RD68
Dormant company 
100%
Champion Sports Group Limited^ ROI
3 Burlington Road, Dublin 4, 
D04RD68
Intermediate holding company 
100%
Champion Sports Ireland 
Unlimited^ 
ROI 
3 Burlington Road, Dublin 4, 
D04RD68
Retailer of sports and leisure 
goods 
100%
Notes to the Consolidated Financial Statements continued
222
JD Sports Fashion Plc Annual Report & Accounts 2024

Name of subsidiary
Place of 
registration
Registered address 
Nature of business and operation 
Ownership and 
voting rights 
interest
Champion Sports  
Newco Limited^ 
470824~
ROI 
3 Burlington Road, Dublin 4, 
D04RD68 
Dormant company 
100%
Cloggs Online Limited
08316456~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Cosmos Sport Commercial, Hotel 
and Tourism Société Anonyme 
Greece 
148, 62 Martiron Ave. 71303, 
Kaminia, Heraklion, Crete
Retailer of sports inspired 
footwear and apparel 
80%
Cosmossport Trading 
(Cyprus) Limited^ 
Cyprus 
11 Michail Paridi, 1095, Nicosia 
Retailer of sports inspired 
footwear and apparel 
80%
Deporvillage S.L.^ 
Spain 
Plaça de la Ciencia 1 Local 4, Edifici 
Impuls, Manresa, 08240, Barcelona 
Retailer of sports and leisure 
goods 
98%
DTLR, Inc^ 
US 
1300 Mercedes Drive, Hanover, 
MD 21076
Athletic footwear and apparel 
streetwear retailer 
79%
Duffer of St George Limited 
06732497~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Licensor of a fashion brand 
100%
Exclusive Footwear Limited 
05432008~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
90%
Finish Line Transportation, Inc^ 
US
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235
Retailer of sports and leisure 
inspired goods
80%
First Sport Limited^ 
01652620~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Footpatrol London 2002 Limited
09304910~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Genesis Finco Limited 
11358451~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
100%
Genesis Holdings Inc^ 
US 
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235 
Intermediate holding company 
80%
Genesis Topco Inc 
US 
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235 
Intermediate holding company 
80%
George Fisher Holdings Limited^ UK 
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD 
Intermediate holding company 
100%
George Fisher Limited^ 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Retailer of outdoor footwear, 
apparel and equipment 
100%
Go Outdoors Equestrian Limited^
12491970~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Go Outdoors Retail Limited 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Retailer of outdoor leisure 
equipment and apparel 
100%
Graham Tiso Limited^ 
UK 
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD 
Retailer of outdoor footwear, 
apparel and equipment 
100%
Helium Miracle 311 Limited^
12696940~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
95%
Henleys Clothing Limited 
08347754~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Hip (Birmingham) Limited 
13060074~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Hip Store Limited 
09034290~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company
100%
Iberian Sports Retail Group SL 
Spain 
Polígono Industrial de las Atalayas, 
Avenida Euro, N2, Alicante 03114 
Intermediate holding company 
100%
Infinities Retail Group 
Holdings Limited 
09854624~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
100%
Infinities Retail Group Limited^ 
07751522~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
J D Sports Limited 
03146423~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Jandernama SL
Spain 
Polígono Industrial de las Atalayas, 
Avenida Euro, N2, Alicante 03114 
Intermediate holding company 
100%
JD Canary Islands Sports SL^ 
Spain 
Polígono Industrial de las Atalayas, 
Avenida Euro, N2, Alicante 03114 
Retailer of sports inspired 
footwear and apparel 
90%
38. Subsidiary Undertakings (including Joint Ventures and Associates) continued
Strategic Report
Governance Report
Financial Statements
Group Information
223
JD Sports Fashion Plc Annual Report & Accounts 2024

Name of subsidiary
Place of 
registration
Registered address 
Nature of business and operation 
Ownership and 
voting rights 
interest
JD Newco 2 Limited 
12659278~
UK 
Hollinsbrook Way, Pilsworth, Bury, 
Lancashire, BL9 8RR 
Intermediate holding company 
100%
JD Size GmbH 
Germany 
Neusser Straße 93, 50670 Cologne Retailer of sports inspired 
footwear and apparel 
100%
JD Spain Sports Fashion 2010 SL^ Spain 
Polígono Industrial de las Atalayas, 
Avenida Euro, N2, Alicante 03114 
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports (Thailand) Limited^ 
Thailand 
Room No. TT04 No. 1106 Sukhumvit 
Road, Phrakhanong Sub-district, 
Klongtoey District, Bangkok 
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Active Limited 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Franchising company 
100%
JD Sports Fashion (France) SAS 
France 
Wood Park – Parc d’Affaires du 
Château Rouge – 274 bis avenue de 
la Marne – 59700 Marcq-en-Baroeul
Intermediate holding company 
100%
JD Sports Fashion AT GmbH 
Austria 
Vienna CityTax Steuerberater 
GmbH, Untere Donaustraße 13-15, 
1020 Wien
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Aus Pty^ 
Australia 
Level 12, 338 Pitt Street, Sydney, 
NSW, 2000
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Belgium B.V. 
Belgium 
Wiegstraat 21, 2000 Antwerpen 
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion B.V. 
Netherlands Oosteinderweg 247 B 1432 AT 
Aalsmeer
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Denmark APS Denmark 
C/o Harbour House, Sundkrogsgade 
21, 2100 Copenhagen
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Finland OY 
Finland 
C/o Intertrust Finland Oy, 
Lautatarhankatu 6, 00580, Helsinki 
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Germany B.V. 
& KG^ 
Germany 
Neusser Straße 93, 50670 Cologne Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Holdings 
Aus Pty 
Australia 
Level 12, 338 Pitt Street, Sydney, 
NSW, 2000
Intermediate holding company 
100%
JD Sports Fashion India LLP 
India 
B-808 The Platina, Gachibawli, 
Hyderabad, Telangana, 500032 
Outsourced multichannel  
operations 
100%
JD Sports Fashion Israel Ltd^J
Israel
HaMelacha 8 Holon, 5881504
Intermediate holding company 
60%
JD Sports Fashion Israel (2021) 
Limited Partnership^J
Israel
HaMelacha 8 Holon, 5881504
Retailer of sports inspired 
footwear and apparel
60%
JD Sports Fashion Korea Inc 
Korea 
6F Yoonik Bldg. 430 Eonju-ro, 
Gangnam-gu, Seoul 
Dormant company
100%
JD Sports Fashion NZ Pty 
Limited^ 
New 
Zealand 
Anderson Lloyd, Level 12 Otago 
House, Cnr Moray Place & Princes 
Street, Dunedin, 9016 
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion PTE LTD^ 
Singapore 
190 Middle Road, 14-05, Fortune 
Centre, 188979 
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion SDN BHD 
Malaysia 
Suite D23, 2nd Floor, Plaza 
Pekeliling, No. 2, Jalan Tun Razak, 
50400 Kuala Lumpur
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion SRL 
Italy 
Via Alessandro Manzoni n. 38. 
Milano, 20121
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Fashion Sweden AB 
Sweden 
C/o Intertrust CN (Sweden) AB, 
PO Box 16285, 103 25 Stockholm
Retailer of sports inspired 
footwear and apparel 
100%
JD Sports Gyms Acquisitions 
Limited^ 
07409928~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
95%
JD Sports Gyms Limited 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Operator of fitness centres 
95%
JDSF B.V.
Netherlands Neusser Straße 93, 50670 Cologne
Intermediate holding company
100%
JDSF Holdings (Canada) Inc^ 
Canada 
1200 Waterfront Centre, 
200 Burrard Street, 
Vancouver BC V6C 3L6 
Intermediate holding company 
64%
JDSF Retail (Canada) Inc^
Canada 
1200 Waterfront Centre, 
200 Burrard Street, 
Vancouver BC V6C 3L6 
Retailer of sports inspired 
footwear and apparel 
70%
38. Subsidiary Undertakings (including Joint Ventures and Associates) continued
Notes to the Consolidated Financial Statements continued
224
JD Sports Fashion Plc Annual Report & Accounts 2024

Name of subsidiary
Place of 
registration
Registered address 
Nature of business and operation 
Ownership and 
voting rights 
interest
John David Sports Fashion 
(Ireland) Limited 
ROI 
3 Burlington Road, Dublin 4, 
D04RD68
Retailer of sports inspired 
footwear and apparel 
100%
Land and Estates Commercial 
Properties (Coatbridge) Limited^
06248607~
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
100%
Land & Estates Commercial 
Properties Limited
07575663~
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
100%
Mainline Menswear Holdings 
Limited#
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
80%
Mainline Menswear Limited^# 
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Retailer of premium 
men’s fashion apparel 
and footwear 
80%
Marathon Sports Limited^ 
NI029105~
ROI 
3 Burlington Road, Dublin 4, 
D04RD68
Dormant company 
100%
Marketing Investment Group BH 
društvo sa ograničenom 
odgovornošću^
Bosnia and 
Herzegovina
Sarajevo-Centar, Sarajevo, 
Kotromanića br. 48
Retailer of sports inspired 
footwear and apparel
100%
Marketing Investment Group 
Bulgaria EOOD^ 
Bulgaria 
53А Nikola Y. Vaptsarov Blvd., 1407 
Promishlena zona Hladilnika, Sofia 
Retailer of sports inspired 
footwear and apparel 
100%
Marketing Investment Group CR 
d.o.o. za trgovinu^
Croatia
Zagreb (City of Zagreb) Horvatova 
ulica 80A
Retailer of sports inspired 
footwear and apparel
100%
Marketing Investment Group 
Czech s.r.o.^ 
Czech 
Republic 
Jakubská 647/2, Staré Město, 110 
00, Praha 
Retailer of sports inspired 
footwear and apparel 
100%
Marketing Investment Group 
Estonia OÜ^ 
Estonia 
Harju maakond, Tallinn, Kesklinna 
linnaosa, Narva mnt 5, 10117 
Retailer of sports inspired 
footwear and apparel 
100%
Marketing Investment Group 
Hungary Korlátolt Felelősségű 
Társaság^ 
Hungary 
Horvát utca 14-24 4 .em. 2, 
Budapest, 1027
Retailer of sports inspired 
footwear and apparel 
100%
Marketing Investment Group S.A. Poland 
ul. Prof. Michała Życzkowskiego 10, 
31-864 Kraków
Retailer of sports inspired 
footwear and apparel 
100%
Marketing Investment Group SL, 
prodaja športne opreme in oblačil, 
d.o.o.^
Slovenia
Tržaška cesta 515, 1351 Brezovica pri 
Ljubljani
Retailer of sports inspired 
footwear and apparel
100%
Marketing Investment Group 
Slovakia s. r. o.^ 
Slovakia 
Michalská 7, 811 03 Bratislava
Retailer of sports inspired 
footwear and apparel 
100%
Marketing Investment Group SR 
doo Belgrade^
Serbia
Belgrade, Bulevar Mihajla Pupina 
165G, Belgrade-New Belgrade, 
New Belgrade, 11000 Belgrade
Retailer of sports inspired 
footwear and apparel
100%
Marshall Artist Holdings LimitedJ UK
97 Alderley Road, Wilmslow, 
England, SK9 1PT
Intermediate holding company
25%
MIG Marketing Investment Group 
Austria GmbH^ 
Austria 
Mahlerstraße 13/1B, 1010 Vienna
Retailer of sports inspired 
footwear and apparel 
100%
MIG Marketing Investment Group 
GmbH^ 
Germany 
Dr. Hans-Lebach-Str. 2, 15537 Erkner Retailer of sports inspired 
footwear and apparel 
100%
MIG Marketing Investment Group 
RO SRL^ 
Romania 
Calea Floreasca 169, Corp P1, Etaj 3, 
Camera 10, Bucuresti 077190
Retailer of sports inspired 
footwear and apparel 
100%
MIG Wholesale spółka z. o.o.^ 
Poland 
ul. Prof. Michała Życzkowskiego 10, 
31-864 
Wholesale of clothing 
and footwear 
100%
Millets Limited 
07924256~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
myBox Spolka z.o.o^ 
Poland 
Logistyczna 9, 26-060 Chęciny
Logistics company
100%
Nanny State Limited 
07274022~
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Naylor's Equestrian LLP^ 
OC327916~
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
NiceKicks Holdings LLC^ 
 US 
755 Jarvis Drive, Morgan Hill, 
CA 95037 
Retailer of athletic footwear 
and streetwear apparel 
80%
NQ Retail Limited 
05171531~
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
38. Subsidiary Undertakings (including Joint Ventures and Associates) continued
Strategic Report
Governance Report
Financial Statements
Group Information
225
JD Sports Fashion Plc Annual Report & Accounts 2024

Name of subsidiary
Place of 
registration
Registered address 
Nature of business and operation 
Ownership and 
voting rights 
interest
Onepointfive Ventures Limited^ 
 Canada 
1200 Waterfront Centre, 
200 Burrard Street, Vancouver 
BC V6C 3L6 
Retailer of fashion apparel and 
footwear 
64%
OneTrueSaxon Limited
08064557~
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
Open Fashion Limited 
08596324~
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
PCPONE Unlimited^ 
382427~
 ROI 
3 Burlington Road, Dublin 4, 
D04RD68
Intermediate holding company 
100%
Pear Sports LLC^
US
3308 N. Mitthoeffer Rd. 
Indianapolis, IN 46235
Retailer of sports and leisure 
inspired goods
2%
Peter Werth Limited^ 
SC059582~
 UK 
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD
Dormant company 
100%
Pink Soda Limited
05418053~ 
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
100%
Premium Fashion Limited
06963284~
 UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
PT JD Sports FashionJ
Indonesia
Erajaya Plaza, Jalan Bandengan 
Selatan Number 19–20, Kel. Pekojan, 
Kec. Tambora, Adm. City of West 
Jakarta, DKI Jakarta Province, 11240
Retailer of sports inspired 
footwear and apparel
51%
PT JD Sports Fashion 
DistributionJ 
Indonesia
Erajaya Plaza, Jalan Bandengan 
Selatan Number 19–20, Kel. Pekojan, 
Kec. Tambora, Adm. City of West 
Jakarta, DKI Jakarta Province, 11240
Import and wholesale 
company
49%
SDSR – Sports Division SR, S.A^ 
Portugal 
Rua Joao Mendoça, nº 505, 
Matosinhos Freguesia, São 
Mamede de Infesta e Senhora da 
Hora, 4464 503 Matosinhos
Retailer of sports and leisure 
goods 
100%
Shanghai Go Outdoors Ltd
China
Room 1104, 11th Floor Ordos Aili 
Mansion, Lane 777 Taolin Road, 
Pudong, Shanghai, 200135
Dormant company
100%
Shoe Palace Corporation^
US 
755 Jarvis Drive, Morgan Hill, 
CA 95037 
Retailer of athletic footwear 
and streetwear apparel 
80%
SIA Marketing Investment 
Group Latvia^ 
Latvia 
Rīga, Lienes iela 1–3, LV-1009 
Retailer of sports inspired 
footwear and apparel 
100%
Size? Limited 
08709444~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Retailer of sports inspired 
footwear and apparel 
100%
Sonneti Fashions Limited^ 
00230120~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Dormant company 
100%
South South East Limited 
11054546~
UK 
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR 
Intermediate holding company 
100%
Spike’s Holding LLC^ 
52-2035945~
US 
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235 
Dormant company 
80%
Spodis SA^ 
France 
Wood Park – Parc d’Affaires du 
Château Rouge – 274 bis avenue de 
la Marne – 59700 Marcq-en-Baroeul
Retailer of sports and leisure 
goods 
100%
Sport Zone Canarias (SL)^ 
Spain 
Avenida el Paso, 10, 1º, Edificio 
Multiusos, Polígono Industrial Los 
Majuelos, La Laguna 38201, Santa 
Cruz de Tenerife
Retailer of sports and leisure 
goods 
60%
Sportiberica – Sociedade de 
Arigos de Desporto S.A.^
Portugal 
Avenida das Indústrias, n.º 63, 
Agualva do Cacém, Sintra 
Retailer of sports and leisure 
goods 
100%
Sports Unlimited Retail B.V.^^
Netherlands Oosteinderweg 247 B 1432 AT 
Aalsmeer
Retailer of sports and leisure 
goods
100%
Sprinter Megacentros Del 
Deporte SLU^ 
Spain 
Polígono Industrial de las Atalayas, 
Avenida Euro, N2, Alicante 03114
Retailer of sports and leisure 
goods 
100%
Sprinter Pirineos SLU^
Andorra
Avenida del Través, 31. Edifici Santa 
Catarina, Baixos. AD 400 La 
Massana
Retailer of sports and leisure 
goods
100%
Swim Sports Company Limited^
UK
Hollinsbrook Way, Pilsworth, Bury, 
Lancashire, BL9 8RR
Operator of purpose-built 
learn-to-swim centres
57%
38. Subsidiary Undertakings (including Joint Ventures and Associates) continued
Notes to the Consolidated Financial Statements continued
226
JD Sports Fashion Plc Annual Report & Accounts 2024

Name of subsidiary
Place of 
registration
Registered address 
Nature of business and operation 
Ownership and 
voting rights 
interest
Swimgroupholdings Limited^
10507556~
UK
Hollinsbrook Way, Pilsworth, Bury, 
Lancashire, BL9 8RR
Dormant company
57%
The Alpine Group Limited^ 
SC145218~
UK 
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD 
Intermediate holding company 
100%
The Finish Line Distribution, Inc^ 
US 
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235 
Retailer of sports and leisure 
inspired goods
80%
The Finish Line MA, Inc^ 
38-2000558~
US 
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235 
Dormant company 
80%
The Finish Line Puerto Rico, Inc^
US
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235
Retailer of sports and leisure 
inspired goods
80%
The Finish Line USA, Inc^
US
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235
Retailer of sports and leisure 
inspired goods
80%
The Finish Line, Inc^
US
3308 N. Mitthoeffer Rd, 
Indianapolis, IN 46235
Intermediate holding company
80%
The Gym King  
(Holdings) LimitedJ
UK
Unit 6 Temple Point Bullerthorpe 
Lane, Colton, Leeds, West 
Yorkshire, LS15 9JL
Intermediate holding company
40%
The Gym King GmbH^J
Germany
Adlerstraße 34, 90403 Nürnberg
Online retailer and wholesaler 
of sports inspired apparel
40%
The Gym King IE Limited^J
659011~
ROI
6th Floor South Bank House, 
Barrow Street, Dublin 4
Dormant company
40%
The Gym King Limited^J
UK
Unit 6 Temple Point Bullerthorpe 
Lane, Colton, Leeds, West 
Yorkshire, LS15 9JL
Online retailer and wholesaler 
of sports inspired apparel
40%
The Gym King Wholesale Limited^J 
12485789~
UK
Unit 6 Temple Point Bullerthorpe 
Lane, Colton, Leeds, West 
Yorkshire, LS15 9JL
Dormant company
40%
The John David Group Limited
06269850~
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company 
100%
The Orange House Co (Northern) 
Limited^
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Build and refurbish swimming 
pools
57%
Tiso Group Limited
SC295846~
UK
41 Commercial Street, Leith, 
Edinburgh, EH6 6JD
Intermediate holding company
100%
Total Swimming Academies 
Limited^
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Provide swimming lessons 
in partnership with schools 
and hotels
57%
Total Swimming Group Limited^
11007327~
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
57%
Total Swimming Holdings Limited^UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Intermediate holding company
57%
Total Swimming Limited^
UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Build and refurbish swimming 
pools
57%
UAB Marketing Investment 
Group Lietuva^
 Lithuania
Gvazdikų g. 170, LT-10247 Vilnius
Retailer of sports inspired 
footwear and apparel
100%
Ultimate Outdoors Limited^
00124030~
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
100%
Varsity Kit Limited^
05418052~
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
100%
Weaver’s Door Ltd
07174475~
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company 
100%
Wellgosh Limited
0470457~
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company
100%
Wheelbase Lakeland Limited
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Retail sale of sports goods, 
fishing gear, camping goods, 
boats and bicycles
78%
X4L Gyms Limited^
12600419~
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Dormant company 
95%
XLR8 Sports Limited
 UK
Hollinsbrook Way, Pilsworth, 
Bury, Lancashire, BL9 8RR
Retail sale of bicycles
100%
^	
Indirect holding of the Company.
^^	
The following entity is owned by Iberian Sports Retail Group SL, and on 
6 December 2023, was declared in a state of bankruptcy and per the bankruptcy 
document, control over the trading assets was transferred to the curator.
~	
The dormant entities have taken advantage of the exemption from audit.
#	
Entities marked as held-for-sale as at 3 February 2024.
A	
Associated undertaking.
J	
Joint venture.
38. Subsidiary Undertakings (including Joint Ventures and Associates) continued
Strategic Report
Governance Report
Financial Statements
Group Information
227
JD Sports Fashion Plc Annual Report & Accounts 2024

39. Prior Period Adjustments 
The Group identified a number of prior period adjustments, impacting the opening position at 30 January 2022, 28 January 2023 
and the year ended 3 February 2024. The impact of the prior period adjustments on the primary statements is presented in the 
tables below.
Put and Call Options
ISRG Put and Call Option
During the financial period ended 3 February 2024, the Group reviewed the accounting for put and call options and noted a put 
and call option obligation that was not previously recorded, but which should have been recognised in relation to the buy/sell 
agreement with Sonae Holdings, S.A., which held 29.99% of Iberian Sports Retail Group SL. Accordingly, the Group has restated 
the amounts at 30 January 2022 to recognise the present value of that obligation by increasing the put and call option liabilities by 
£58.2 million, with a debit to the put and call option reserve of £15.1m and a brought forward retained earnings impact of £43.1m. 
The subsequent remeasurement of that obligation during the period ended 28 January 2023 has also been recorded as a prior 
period adjustment, resulting in an increase in the put and call option liability of £9.6 million with a corresponding charge to the 
FY23 income statement. 
Other Options
Following the identification of the above ISRG restatement, the Group reviewed the accounting for other put and call options and 
concluded that there were also adjustments required to correct the historic accounting in respect of those options. Notably, it was 
identified that the purchase price cap that is contained within the Genesis Topco Inc put and call option agreement had not been 
correctly factored in to the put and call option liability valuation in the prior period. It was also identified that the Group had used 
inappropriate discount rates to measure certain put and call liabilities and had failed to identify service provisions within certain 
other agreements. Consequently, the Group has restated the amounts at 30 January 2022 and 28 January 2023 which impacted:
	
–
the Group’s net assets at 30 January 2022 by £36.1m, with a corresponding impact on retained earnings of £39.5m and on the 
put and call option reserve of £3.4m; and
	
–
the put and call option liabilities at 28 January 2023 by a further £60.4m, with a corresponding impact on retained earnings of 
£55.4m and on the put and call option reserve of £5m.
Reclassifications
It was identified during the financial period ended 3 February 2024 that as at 28 January 2023, certain put and call options 
exercisable within 12 months were incorrectly stated as non-current in the Group’s balance sheet. This has been corrected through 
a prior period restatement to reclassify £150.5m to current liabilities.
It was also identified during the financial period ended 3 February 2024 that the Group had previously been recording the 
remeasurement charge in relation to put and call option valuations as an adjusting item within administrative expenses within the 
income statement.  As the movement relates to options over the Group’s own equity, it is financing in nature and should be 
presented as an adjusting item within finance expenses. Accordingly, a reclassification has been made in the income statement for 
the period ended 28 January 2023 in the amount of £268.8m.
The tables below reconcile the overall movement in the financial statements in relation to the prior period adjustments 
outlined above:
52 weeks to 30 January 2022
ISRG Put and Call 
Option
£m
Other 
options
£m
Net 
impact
£m
Net assets
(58.2)
(36.1)
(94.3)
Retained earnings
(43.1)
(39.5)
(82.6)
Put and call option reserve
(15.1)
3.4
(11.7)
Notes to the Consolidated Financial Statements continued
228
JD Sports Fashion Plc Annual Report & Accounts 2024

39. Prior Period Adjustments continued
52 weeks to 28 January 2023
Cumulative impact 
as at 30 January 
2022
ISRG Put and 
Call Option 
£m
Other options
£m
Reclassifications
£m
Net impact
£m
Administrative expenses
–
(9.6)
37.2
268.6
296.2
Finance expenses
–
–
18.2
(268.6)
(250.4)
Profit for the period
–
(9.6)
55.4
–
45.8
Current put and call option liabilities
(184.4)
(184.4)
Non-current put and call option liabilities
(94.3)
(9.6)
60.4
184.4
140.9
Net assets
(94.3)
(9.6)
60.4
–
(43.5)
Retained earnings
(82.6)
(9.6)
55.4
–
(36.8)
Put and call option reserve
(11.7)
–
5.0
–
(6.7)
Leases
During the financial period ended 3 February 2024, the Group reviewed the leases portfolio and identified property leases that 
should have been recognised in prior periods. Accordingly, the Group has restated the right-of-use assets and corresponding lease 
liabilities as at 30 January 2022 and 28 January 2023 amounting to £52.0 million and £66.9 million, respectively. The Group has 
also identified an overstatement of leases in MIG resulting in restatement of right-of-use assets and corresponding lease liabilities 
as at 30 January 2022 and 28 January 2023 amounting to £8.7 million and £22.1 million, respectively. The net impact to right-of-
use assets and lease liabilities as at 30 January 2022 and 28 January 2023 amounts to £43.3 million and £44.8 million, respectively.
Foreign Exchange
During the financial period ended 3 February 2024, the Group reviewed the foreign currency translation of goodwill and fascia 
names and identified an error in foreign currency translation arising from accounting of prior period acquisitions resulting in the 
understatement of goodwill and fascia balances and overstatement of foreign currency translation reserve. Accordingly, the Group 
has restated the goodwill and fascia balances and related foreign currency translation reserve as at 30 January 2022 to £41.1 million. 
There is a brought forward impact of £41.1 million on the corresponding balances in the period ended 28 January 2023.
Supplier Rebates
During the financial period ended 3 February 2024, the Group reviewed the accounting for supplier rebates related to marketing 
initiative support and concluded that such rebates should be recognised within cost of sales instead of being recognised within 
selling and distribution expenses. Accordingly, the Group has restated the related supplier rebates costs as at 28 January 2023 
amounting to £37.9 million. 
Assets Held-for-Sale
During the financial period ended 3 February 2024, the Group reviewed the assets held-for-sale and identified a reclassification 
adjustment from cash and cash equivalents to assets held-for-sale. Accordingly, the Group has restated the cash and cash 
equivalents and assets held-for-sale as at 28 January 2023 amounting to £74.5 million related to Non-core fashion businesses.
Cash Flow
The cashflow has been represented for the items noted above. In addition, in prior periods the Group adopted an accounting 
policy which presented the cash flows from forward contracts for the purchase of foreign currencies net within working capital. In 
the current year the Group has determined that separate presentation of the fair value movements of these derivatives is more 
useful for the analysis of the group’s cash flows when presented as a single line within the reconciliation from profit after tax to 
cashflows from operations. The prior period has been represented to reflect the accounting policy change.
Other amendments
When preparing the FY24 financial statements, we have made other immaterial presentational changes and applied these 
consistently in the comparative periods.
Strategic Report
Governance Report
Financial Statements
Group Information
229
JD Sports Fashion Plc Annual Report & Accounts 2024

39. Prior Period Adjustments continued 
The following tables summarize the annual Consolidated Statements for the periods indicated, giving effect to the restatements 
described above. 
Consolidated Income Statement
52 weeks to 28 January 2023
Reported
£m
Put and call options
£m
Supplier Rebates
£m
Restated
£m
Revenue
10,125.0
–
–
10,125.0
Cost of Sales
(5,285.3)
–
37.9
(5,247.4)
Gross profit
4,839.7
–
37.9
4,877.6
Selling and distribution expenses
(3,315.6)
–
(37.9)
(3,353.5)
Administrative expenses – before adjusting items
(497.3)
–
–
(497.3)
Administrative expenses – adjusting items
(550.5)
296.2
–
(254.3)
Administrative expenses – total
(1,047.8)
296.2
–
(751.6)
Share of profit of equity-accounted investees
4.9
–
–
4.9
Other operating income
28.6
–
–
28.6
Operating profit before financing
509.8
296.2
–
806.0
Finance income
8.4
–
–
8.4
Finance expenses
(77.3)
(250.4)
–
(327.7)
Net financial expense
(68.9)
(250.4)
–
(319.3)
Profit before tax
440.9
45.8
–
486.7
Income tax expense
(214.2)
–
–
(214.2)
Profit for the period
226.7
45.8
–
272.5
Attributable to equity holders of the parent
142.5
45.8
–
188.3
Attributable to non-controlling interest
84.2
–
–
84.2
Basic earnings per ordinary share
2.76p
0.89p
–
3.65p
Diluted earnings per ordinary share
2.76p
0.89p
–
3.65p
Consolidated Statement of Comprehensive Income
52 weeks to 28 January 2023
Reported
£m
Put and
call options
£m
Supplier Rebates
£m
Restated
£m
Profit for the period
226.7
45.8
–
272.5
Other comprehensive income:
Items that may be classified subsequently to the 
Consolidated Income Statement:
Exchange differences on translation of foreign balances
129.8
–
–
129.8
Total other comprehensive income for the period
129.8
–
–
129.8
Total comprehensive income and expense for the period 
(net of income tax)
356.5
45.8
–
402.3
Attributable to equity holders of the parent
238.3
45.8
–
284.1
Attributable to non-controlling interest
118.2
–
–
118.2
Notes to the Consolidated Financial Statements continued
230
JD Sports Fashion Plc Annual Report & Accounts 2024

39. Prior Period Adjustments continued 
Consolidated Statement of Financial Position
As at 28 January 2023
Reported
£m
Put and
call options
£m
Leases
£m
Foreign
exchange
£m
Assets 
Held-for-Sale
£m
Restated
£m
Non-current assets
Intangible assets
1,459.4
–
–
41.1
–
1,500.5
Property, plant and equipment
875.6
–
–
–
–
875.6
Right-of-use assets
2,137.0
–
44.8
–
–
2,181.8
Investments in associates and joint ventures
38.8
–
–
–
–
38.8
Other assets
56.9
– 
–
–
–
56.9
Trade and other receivables
8.4
–
–
–
–
8.4
Deferred tax assets
12.9
–
–
–
–
12.9
Total non-current assets
4,589.0
–
44.8
41.1
–
4,674.9
Current assets
–
Inventories
1,466.4
–
–
– 
–
1,466.4
Trade and other receivables
263.8
–
–
–
–
263.8
Cash and cash equivalents
1,582.5
–
–
–
(74.5)
1,508.0
Current assets excluding held-for-sale
3,312.7
–
–
–
(74.5)
3,238.2
Assets held-for-sale
123.0
–
–
–
74.5
197.5
Total current assets
3,435.7
–
–
–
–
3,435.7
Total assets
8,024.7
–
44.8
41.1
–
8,110.6
Current liabilities
Interest-bearing loans and borrowings
(75.2)
–
–
–
–
(75.2)
Lease liabilities
(423.8)
–
(6.3)
–
–
(430.1)
Trade and other payables
(1,471.2)
–
–
–
–
(1,471.2)
Put and call option liabilities
–
(184.4)
–
–
–
(184.4)
Provisions
(9.7)
–
–
–
–
(9.7)
Income tax liabilities
(17.5)
–
–
–
–
(17.5)
Current liabilities excluding held-for-sale
(1997.4)
(184.4)
(6.3)
–
–
(2,188.1)
Liabilities held-for-sale
(165.6)
–
–
–
–
(165.6)
Total current liabilities
(2,163.0)
(184.4)
(6.3)
–
–
(2,353.7)
Non-current liabilities
–
Interest-bearing loans and borrowings
(38.0)
–
–
–
–
(38.0)
Lease liabilities
(1,915.4)
–
(38.5)
–
–
(1,953.9)
Other payables
(102.4)
–
–
–
–
(102.4)
Put and call option liabilities
(1,061.2)
140.9
–
–
–
(920.3)
Provisions
(21.1)
–
–
–
–
(21.1)
Deferred tax liabilities
(90.2)
–
–
–
–
(90.2)
Total non-current liabilities
(3,228.3)
140.9
(38.5)
–
–
(3,125.9)
Total liabilities
(5,391.3)
(43.5)
(44.8)
–
–
(5,479.6)
Net assets
2,633.4
(43.5)
–
41.1
–
2,631.0
Capital and reserves
Issued ordinary share capital
2.5
–
–
–
–
2.5
Share premium
467.5
–
–
–
–
467.5
Retained earnings
2,011.4
(36.8)
–
–
–
1,974.6
Share based payment reserve
0.3
–
–
–
–
0.3
Foreign exchange translation reserve
55.7
–
–
41.1
–
96.8
Put and call option reserve
(417.9)
(6.7)
–
–
–
(424.6)
Total equity attributable to equity holders 
of the parent
2,119.5
(43.5)
–
41.1
–
2,117.1
Non-controlling interest
513.9
–
–
–
–
513.9
Total equity
2,633.4
(43.5)
–
41.1
–
2,631.0
Strategic Report
Governance Report
Financial Statements
Group Information
231
JD Sports Fashion Plc Annual Report & Accounts 2024

Consolidated Statement of Financial Position 
As at 30 January 2022
Reported
£m
Put and
call options
£m
Leases
£m
Foreign
exchange
£m
Restated
£m
Non-current assets
Intangible assets
1,473.6
–
–
41.1
1,514.7
Property, plant and equipment
688.5
–
–
–
688.5
Right-of-use assets
2,032.6
–
43.3
– 
2,075.9
Investments in associates and joint ventures
56.2
–
–
–
56.2
Other assets
57.0
–
–
–
57.0
Trade and other receivables
2.5
–
–
–
2.5
Deferred tax assets
81.7
–
–
–
81.7
Total non-current assets
4,392.1
–
43.3
41.1
4,476.5
Current assets
Inventories
989.4
–
–
–
989.4
Trade and other receivables
215.4
–
–
–
215.4
Income tax receivables
0.6
–
–
–
0.6
Cash and cash equivalents
1,314.0
–
–
–
1,314.0
Current assets excluding held-for-sale
Assets held for sale
157.1
–
–
–
157.1
Total current assets
2,676.5
–
–
–
2,676.5
Total assets
7,068.6
–
43.3
41.1
7,153.0
Current liabilities
Interest-bearing loans and borrowings
(72.6)
–
–
–
(72.6)
Lease liabilities
(379.0)
–
(5.6)
–
(384.6)
Trade and other payables
(1,279.5)
–
–
–
(1,279.5)
Put and call option liabilities 
–
(97.1)
–
–
(97.1)
Provisions
(13.2)
–
–
–
(13.2)
Current liabilities excluding held-for-sale
Liabilities held-for-sale
(142.6)
–
–
–
(142.6)
Total current liabilities
(1,886.9)
(97.1)
(5.6)
–
(1,989.9)
Non-current liabilities
Interest-bearing loans and borrowings
(55.5)
–
–
–
(55.5)
Lease liabilities
(1,863.9)
–
(37.7)
–
(1,901.6)
Other payables
(10.6)
–
–
–
(10.6)
Put and call option liabilities
(764.8)
2.8
–
–
(762.0)
Provisions
(19.9)
–
–
–
(19.9)
Deferred tax liabilities
(127.4)
–
–
–
(127.4)
Total non-current liabilities
(2,842.1)
2.8
(37.7)
–
(2,877.0)
Total liabilities
(4,729.0)
(94.3)
(43.3)
–
(4,866.6)
Net assets
2,339.6
(94.3)
–
41.1
2,286.4
Capital and reserves
Issued ordinary share capital
2.5
–
–
–
2.5
Share premium
467.5
–
–
–
467.5
Retained earnings
1,910.6
(82.6)
–
–
1,828.0
Share based payment reserve
0.1
–
–
–
0.1
Foreign exchange translation reserve
(40.1)
–
–
41.1
1.0
Put and call option reserve
(414.6)
(11.7)
–
–
(426.3)
Total equity attributable to equity holders of the parent
1,926.0
(94.3)
–
41.1
1,872.8
Non-controlling interest
413.6
–
–
–
413.6
Total equity
2,339.6
(94.3)
–
41.1
2,286.4
39. Prior Period Adjustments continued
Notes to the Consolidated Financial Statements continued
232
JD Sports Fashion Plc Annual Report & Accounts 2024

Consolidated Statement of Cash Flows
52 weeks to 28 January 2023
Reported 
£m
Adjustment 
£m
Restated 
£m
Cash flows from operating activities
Profit for the period
226.7
45.8
272.5
Adjustments for:
Income tax expense
214.2
–
214.2
Financial expenses
77.3
–
77.3
Financial income
(8.4)
–
(8.4)
Depreciation and amortisation of non-current assets
633.2
–
633.2
Foreign exchange gains on monetary assets and liabilities
2.5
–
2.5
Loss on disposal of non-current assets
5.1
–
5.1
(Gain)/loss on FX forward contracts (recorded in cost of sales)
–
32.2
32.2
Impairment of other intangibles and non-current assets (non-adjusting)
3.4
–
3.4
Impairment of goodwill and fascia names (adjusting)
117.6
–
117.6
Impairment of investments in associates and joint ventures (adjusting)
19.6
–
19.6
Impairment of other intangibles and non-current assets (adjusting)
6.0
–
6.0
Other non-cash adjusting items
407.3
(45.8)
361.5
Share of profit of equity-accounted investees (net of tax)
(4.9)
–
(4.9)
Profit before working capital changes
1,699.6
32.2
1,731.8
Decrease/(Increase) in inventories 
(501.3)
–
(501.3)
Decrease/(Increase) in trade and other receivables
(42.2)
(6.8)
(49.0)
(Decrease)/Increase in trade and other payables 
177.1
(25.4)
151.7
Cash generated from operations
1,333.2
–
1,333.2
Interest paid
(8.4)
–
(8.4)
Lease interest paid
(68.9)
–
(68.9)
Income taxes paid
(174.4)
–
(174.4)
Net cash from operating activities
1,081.5
–
1,081.5
Cash flows from investing activities:
Interest received
8.4
–
8.4
Proceeds from sale of non-current assets
11.5
–
11.5
Acquisition of intangible assets
(19.9)
–
(19.9)
Acquisition of property, plant and equipment
(326.6)
–
(326.6)
Acquisition of other non-current assets
(12.8)
–
(12.8)
Drawdown of lease liabilities 
7.5
–
7.5
Dividends received from equity-accounted investees
3.4
–
3.4
Cash consideration of disposals (net of cash disposed)
59.6
–
59.6
Investment in associates and joint ventures 
(2.8)
–
(2.8)
Acquisition of subsidiaries (net of cash acquired)
(20.0)
–
(20.0)
Net cash used in investing activities
(291.7)
–
(291.7)
Cash flows from financing activities:
Repayment of interest-bearing loans and borrowings
(37.4)
–
(37.4)
Drawdown of interest-bearing loans and borrowings
15.5
–
15.5
Repayment of lease liabilities 
(400.5)
–
(400.5)
Deferred consideration paid (1)
(29.2)
–
(29.2)
Divestment of non-controlling interests
0.1
–
0.1
Acquisition of non-controlling interests
(29.3)
–
(29.3)
Equity dividends paid
(24.8)
–
(24.8)
Dividends paid to non-controlling interests in subsidiaries
(2.8)
–
(2.8)
Net cash used in financing activities
(508.4)
–
(508.4)
Net increase in cash and cash equivalents
281.4
–
281.4
Cash and cash equivalents at the beginning of the period
1,280.4
–
1,280.4
Foreign exchange losses on cash and cash equivalents
(12.9)
–
(12.9)
Cash and cash equivalents at the end of the period
1,548.9
1,548.9
(1)	
Deferred consideration paid has been represented within financing activities having previously been classified as investing. Classification of financing more 
accurately reflects the nature of the cash flow.
39. Prior Period Adjustments continued
Strategic Report
Governance Report
Financial Statements
Group Information
233
JD Sports Fashion Plc Annual Report & Accounts 2024

Company Balance Sheet
As at 3 February 2024
 Note 
As at 3 February 
2024
£m
Restated(1)
As at 28 January 
2023
£m
Non-current assets 
Intangible assets 
C5
171.8
96.5
Property, plant and equipment 
C6
238.5
194.6
Right-of-use assets
C7
416.3
440.2
Investment property 
C8
27.8
14.8
Investments in subsidiaries
C9
1,403.7
809.3
Investments in associates and joint ventures
C9
43.5
38.8
Trade and other receivables
C11
174.2
300.8
Total non-current assets 
2,475.8
1,895.0
Current assets
Inventories
C10
264.4
241.2
Trade and other receivables
C11
241.8
351.8
Income tax receivables
–
8.6
Cash and cash equivalents
C12
478.7
680.6
Assets held-for-sale 
C9
11.4
3.5
Total current assets 
996.3
1,285.7
Total assets 
3,472.1
3,180.7
Current liabilities 
Trade and other payables 
C13
(400.5)
(469.0)
Lease liabilities 
C7
(79.3)
(78.3)
Provisions
C22
(2.6)
(2.4)
Income tax liabilities 
(7.0)
–
Liabilities held-for-sale
C7
–
(0.5)
Total current liabilities
(489.4)
(550.2)
Non-current liabilities
Trade and other payables 
C14
(143.0)
(90.0)
Put and call option derivatives
C14
(179.1)
(6.6)
Lease liabilities
C7
(373.8)
(402.8)
Provisions
C22
(13.9)
(10.6)
Deferred tax liabilities 
C15
(24.1)
(12.5)
Total non-current liabilities 
(733.9)
(522.5)
Total liabilities 
(1,223.3)
(1,072.7)
Net assets
2,248.8
2,108.0
Capital and reserves 
Ordinary share capital 
C16
2.5
2.6
Share premium 
C16
467.5
467.5
Share-based payment reserve
C16
2.9
0.3
Retained earnings 
1,775.9
1,637.6
Total equity 
2,248.8
2,108.0
(1)	
 Please refer to Note C24 for further details of the restatement.
The profit for the period in the accounts of the Company is £189.4 million (2023: £154.8 million as restated). Please refer to Note 
C24 for further details of the restatement.
The Company has taken advantage of the exemption in s408 of the Companies Act 2006 not to present its individual income 
statement and related notes. The accompanying notes form part of these financial statements. 
These financial statements were approved by the Board of Directors on 3 June 2024 and were signed on its behalf by:
Régis Schultz
Director
Registered number: 1888425
234
JD Sports Fashion Plc Annual Report & Accounts 2024

Company Statement of Changes in Equity
For the 53 weeks ended 3 February 2024
Ordinary share 
capital
£m
Share  
premium
£m
Share-based 
payments reserve 
£m
Retained earnings -
 restated (1) 
£m
Total  
equity
£m
Balance at 30 January 2022 – as reported
2.6
467.5
0.1
1,309.6
1,779.8
Effect of the prior period restatements (1)
–
–
–
198.0 
198.0 
Balance at 30 January 2022 – restated (1)
2.6
467.5
0.1
1,507.6
1,977.8
Profit for the period – restated (1)
–
–
–
154.8
154.8
Total comprehensive income for the period 
–
–
–
154.8
154.8
Dividends to equity holders
–
–
–
(24.8)
(24.8)
Share-based payment charge
–
–
0.2
–
0.2
Balance at 28 January 2023 – restated (1)
2.6
467.5
0.3
1,637.6
2,108.0
Profit for the period 
–
–
–
189.4
189.4
Total comprehensive income for the period 
–
–
–
189.4
189.4
Dividends to equity holders
–
–
–
(50.1)
(50.1)
Movement in shareholders equity 
–
–
–
(1.1)
(1.1)
Transfers between categories
(0.1)
–
–
0.1
–
Share-based payment charge
–
–
2.6
–
2.6
Balance at 3 February 2024 
2.5
467.5
2.9
1,775.9
2,248.8
(1)	
Effect of prior period restatements made in the financial statements. Please refer to Note C24 for further details of the restatement.
The accompanying notes form part of these financial statements.
Strategic Report
Governance Report
Financial Statements
Group Information
235
JD Sports Fashion Plc Annual Report & Accounts 2024

Notes to the Company Financial Statements
C1. Basis of Preparation
The separate financial statements of the Company are presented as required by the Companies Act 2006. The Company meets the 
definition of a qualifying entity under FRS 100 Application of Financial Reporting Requirements issued by the FRC. Accordingly, 
these financial statements are prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework.
In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures: 
	
–
a Cash Flow Statement and related notes.
	
–
a Statement of Financial Position as at the beginning of the preceding period when an entity makes a retrospective restatement 
of items in its financial statements.
	
–
comparative period reconciliations for tangible fixed assets, intangible assets and investment properties. 
	
–
disclosures in respect of transactions with wholly owned subsidiaries. 
	
–
disclosures in respect of capital management.
	
–
disclosures in respect of the compensation of Key Management Personnel.
	
–
certain disclosures required by IAS 36 ‘Impairment of Assets’ in respect of the impairment of goodwill and indefinite life 
intangible assets. 
	
–
certain disclosures required by IFRS 15 ‘Revenue from Contracts with Customers’ in respect of disaggregation of revenue 
and performance obligations.
	
–
certain disclosures required by IFRS 16 ‘Leases’ in respect of the Company acting as a lessor.
	–
certain disclosures required by IFRS 3 ‘Business Combinations’ in respect of business combinations undertaken by the Company.
	
–
certain disclosures required by IAS 12 ‘Income Taxes’ in respect of International Tax Reform – Pillar Two Model Rules.
	
–
certain disclosures required by IFRS 13 ‘Fair Value Measurement’ and the disclosures required by IFRS 7 ‘Financial 
Instruments: Disclosures’.
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
financial statements. 
The financial statements have been prepared on a going concern basis under the historical cost convention except as disclosed in 
the accounting policies in Note 1 of the Group financial statements. The preparation of financial statements in conformity with FRS 
101 requires the use of certain critical accounting estimates. It also requires management to exercise its judgement in the process 
of applying the Company’s accounting policies. For further details, see page 154 and 155 in the Consolidated Financial Statements.
Impairment of investments in subsidiary undertakings and intercompany debtor balances
The carrying value of the investment in subsidiary undertakings has been assessed for impairment in accordance with IAS 36. The 
value in use of each subsidiary is based on the discounted cash flows available to be paid to the Company from the relevant 
subsidiaries after the settlement of each entity’s liabilities based on estimated cash flows determined using the Group’s board 
approved forecasts. The recoverable amount is compared to the investment carrying value and any difference recorded as 
impairment.
An impairment charge of £37.8 million (2023: £95.9 million) on the Company’s investment in subsidiary undertakings has been 
recognised. A reversal of a previous impairment of £24.8 million has also been recognised (2023: £Nil).
The loss allowance on the intercompany receivables is measured under ‘general approach’ in accordance with IFRS 9. 
Intercompany loans with subsidiaries are repayable on demand and therefore there is no distinction between 12-months and 
lifetime expected credit losses from the measurement point of view. Management has estimated the loss allowance by comparing 
the value of the intercompany receivables with the available cash resources, net realisable value of other non-cash assets and 
trading cash flows expected to be generated in the future periods. If the value of intercompany receivables exceeds the value of 
any of the listed items, the difference between the intercompany receivables and the highest value of listed items is recognised as 
loss allowance. An IFRS 9 loan loss allowance on intercompany receivables of £249.2 million has been recognised on the 
Company’s Balance Sheet as at 3 February 2024 (2023: £203.8 million as restated). An impairment charge for expected credit 
losses against intercompany receivables of £45.4 million has been recognised through the Company’s Income Statement for the 
period ended 3 February 2024 (2023: £49.2 million as restated). See Note C24.
Key sources of estimation uncertainty
Genesis put and call option valuation
Certain of the put and call options described in Note 24(b) to the Group financial statements are held by the Company, including 
the material put and call options. The put and call options are required to be fair valued at each accounting period date in the 
Company only financial statement.
The key significant option outstanding as at 3 February 2024 relates to the Group’s US sub-group, Genesis. The fair value of 
Genesis put and call option at 3 February 2024 was £167.3 million (2023: £1.9 million as restated).
The Company has used a third-party valuation expert to estimate the fair value of the derivatives using a Monte-Carlo simulation 
model, applying a geometric Brownian motion to project the share price and an arithmetic Brownian motion for the projection of 
EBITDA. The model requires various key inputs including those subject to management’s estimate. See Note C14 for further 
information on key inputs used, model methodology and accounting policy.
The critical inputs in estimating the fair value of put and call option derivatives include market multiples used to derive the current 
value of the underlying equity, the EBITDA forecasts and growth assumptions for future periods. Due to the estimation uncertainty 
associated with these inputs, it’s possible that the estimated fair value may change materially within the next 12 months. Further 
information about the sensitivities can be found in Note C14.
C2. Directors’ Remuneration
The remuneration of Executive Directors for both the Company and Group is disclosed in Note 5 of the Group financial statements.
236
JD Sports Fashion Plc Annual Report & Accounts 2024

C3. Auditor’s Remuneration 
Fees payable to the Company’s Auditor for the audit of the Company and Group financial statements are disclosed in Note 3 of the 
Group financial statements.  
C4. Staff Numbers and Costs
The average number of persons employed by the Company (including Directors) during the period, analysed by category, 
was as follows:
53 weeks to
3 February 
2024
Number
52 weeks to
28 January 
2023
Number
Sales and distribution 
18,968
17,757
Administration 
1,314
983
Total average staff employed
20,282
18,740
Full-time equivalents 
13,563
12,385
The aggregate payroll costs of these persons were as follows:
53 weeks to 
3 February
 2024
£m
52 weeks to
28 January 
2023
Number
Wages and salaries 
382.2
321.6
Social security costs 
27.4
24.6
Pension costs 
6.3
5.0
Share -based payments
2.6
0.2
Other employed staff costs 
2.0
1.0
420.5
352.4
Please see Note 32 of the Group financial statements for details of share based payments.
C5. Intangible Assets
At 28 January 2023, goodwill in the Company was comprised of the goodwill on acquisition of First Sport (£15.0 million) and 
Allsports (£0.9 million). The acquisition of £1.5 million relates to the hive-up of Caplan Land & Estates Commercial Properties 
Limited, Land & Estates Commercial Properties (Coatbridge) Limited and Land & Estates Commercial Properties Limited (‘Caplan’) 
into the Company during the financial period. In the period ended 3 February 2024, an impairment charge of £0.9 million was 
recognised in relation to the Allsports goodwill.
Brand licences in the Company comprise all brand licences included in the Group table (Note 13) within the Sports Fashion 
segment, with the exclusion of the Lotto and Umbro brand licences, which are held within Marketing Investment Group S.A.
Brand licences are stated at cost less accumulated amortisation and impairment losses. 
Brand names held by the Company also form part of the Group table (Note 13) within the Sports Fashion segment.
Goodwill 
£m
Brand  
licences 
£m
Brand  
names 
£m
Software 
development 
£m
Total 
£m
Cost or valuation 
At 28 January 2023 
19.9
93.2
7.4
43.5
164.0
Additions 
–
72.9
–
13.3
86.2
Acquisitions
1.5
–
–
–
1.5
Disposals
–
–
–
(5.2)
(5.2)
At 3 February 2024 
21.4
166.1
7.4
51.6
246.5
Amortisation and impairment 
At 28 January 2023 
4.0
19.3
7.4
36.8
67.5
Charge for the period
–
7.5
–
4.0
11.5
Impairments
0.9
–
–
–
0.9
Released on disposal
–
–
–
(5.2)
(5.2)
At 3 February 2024 
4.9
26.8
7.4
35.6
74.7
Net book value 
At 3 February 2024 
16.5
139.3
–
16.0
171.8
At 28 January 2023 
15.9
73.9
–
6.7
96.5
Disposal of Nil Net Book Value Assets No Longer in Use
Following on from the review undertaken in the previous financial period, a review of the intangible asset records was carried out 
during the period ended 3 February 2024 to identify fully amortised assets no longer in use by the Company. The result of the 
review is a disposal of £5.2 million of cost and accumulated amortisation for assets no longer in use (2023: £7.7 million).
Strategic Report
Governance Report
Financial Statements
Group Information
237
JD Sports Fashion Plc Annual Report & Accounts 2024

C6. Property, Plant and Equipment
Included within the depreciation charge for the period ended 28 January 2023 was accelerated depreciation of £1.6 million 
following a review of the useful economic life of certain items of property, plant and equipment and assets capitalised. No 
accelerated depreciation is included for the period ended 3 February 2024.
Land and 
buildings 
£m
Improvements to 
short leasehold 
properties 
£m
Computer 
equipment 
£m
Fixtures and 
fittings 
£m
Motor  
vehicles
£m
Total 
£m
Cost 
At 28 January 2023 
16.5
4.3
32.6
298.1
0.1
351.6
Additions 
–
2.6
13.0
65.2
–
80.8
Disposals 
–
(1.8)
(0.9)
(14.9)
–
(17.6)
At 3 February 2024 
16.5
5.1
44.7
348.4
0.1
414.8
Depreciation and impairment 
At 28 January 2023 
3.9
0.3
16.4
136.3
0.1
157.0
Charge for period
0.2
1.5
7.6
27.6
–
36.9
Disposals
–
(1.8)
(0.9)
(14.9)
–
(17.6)
At 3 February 2024 
4.1
–
23.1
149.0
0.1
176.3
Net book value 
At 3 February 2024
12.4
5.1
21.6
199.4
–
238.5
At 28 January 2023
12.6
4.0
16.2
161.8
–
194.6
Disposal of Nil Net Book Value Assets No longer in Use
Following on from the review undertaken in the previous financial period, a review of the fixed asset records was carried out during 
the period ended 3 February 2024 to identify fully depreciated assets no longer in use by the Company. The results of the review is a 
disposal of £17.6 million of cost and accumulated depreciation for assets no longer in use (2023: £136.4 million).
C7. Leases
The Company has adopted the same accounting policies as the Group in respect of IFRS 16 ‘Leases’. Details of the accounting 
policies applied can be found in Note 1 and Note 16 to the Consolidated Financial Statements. 
The Company leases assets including land and buildings, vehicles, machinery and IT equipment. Information about leases 
for which the Company is a lessee is presented below.
Right-of-Use Assets
Property 
£m
Vehicles and 
equipment 
£m
Total 
£m
Cost
At 28 January 2023
684.1
6.5
690.6
Effect of prior period restatement
22.9
–
22.9
At 28 January 2023 – restated(1)
707.0
6.5
713.5
Additions
38.4
1.7
40.1
Disposals
(26.7)
–
(26.7)
Remeasurement adjustments
14.8
–
14.8
At 3 February 2024
733.5
8.2
741.7
Depreciation and impairment 
At 28 January 2023
269.2
4.1
273.3
Depreciation charge for the period
63.9
1.7
65.6
Impairments
0.4
–
0.4
Disposals
(13.9)
–
(13.9)
At 3 February 2024
319.6
5.8
325.4
Net book value
At 3 February 2024
413.9
2.4
416.3
At 28 January 2023 – restated(1)
437.8
2.4
440.2
(1)	
 Please refer to Note C24 for further details of the restatement.
Notes to the Company Financial Statements continued
238
JD Sports Fashion Plc Annual Report & Accounts 2024

C7. Leases continued
Lease Liabilities
As at 
3 February
 2024
£m
Restated (1)
As at 
28 January 
2023 
£m
Maturity analysis – contractual undiscounted cash flows
Less than one year
80.0
79.5
One to five years
237.9
250.8
More than five years 
186.1
186.1
Total undiscounted lease liabilities
504.0
516.4
Lease liabilities included in the Statement of Financial Position
Current
79.3
78.3
Non-current
373.8
402.8
Total
453.1
481.1
(1)	
 Please refer to Note C24 for further details of the restatement.
As at 3 February 2024, the weighted average discount rate applied to the lease portfolio of the Company was 3.1% (2023: 3.1%).
As at 
3 February
 2024
£m
As at 
28 January 
2023
£m
Opening balance (restated)
481.1
501.4
Additions
40.1
63.2
Interest on lease liabilities
13.4
12.2
Repayments of lease liability
(82.1)
(78.6)
Liability adjustments (1)
0.6
(17.1)
Closing balance (restated)
453.1
481.1
(1) Liability adjustments include £(14.2) million for disposals (2023: £(14.4) million) and £Nil (2023: £(0.5) million) for held-for-sale. There are also £14.8 million 
(2023: £(2.2) million) for remeasurement adjustments.
Amounts Recognised in Profit or Loss
53 weeks to  
3 February 
2024
 £m
52 weeks to  
28 January 
2023
 £m
Depreciation expense of right-of-use assets
65.6
67.5
Interest on lease liabilities 
13.4
12.2
Variable lease payments not included in the measurement of lease liabilities
12.5
0.3
Income from sub-leasing right-of-use assets
(0.3)
(0.1)
Expenses relating to short-term leases
0.2
0.5
Impairment of right-of-use assets 
0.4
–
The variable lease payments not included in the measurement of the lease liabilities was £12.5 million (£0.3 million for the financial 
period ended 28 January 2023 which was shown net of the release of a historical accrual no longer required of £13.3 million).
C8. Investment Property
Investment property, which is property held to earn rental income, is stated at cost less accumulated depreciation and impairment 
losses. Investment property is depreciated over a period of 50 years on a straight-line basis, with the exception of freehold land, 
which is not depreciated. The Company has elected not to revalue investment property annually but to disclose the fair value 
below. An external valuation to determine the fair value is prepared every three years by persons having the appropriate 
professional experience. When an external valuation is not prepared, an annual assessment is conducted using internal expertise.
£m
Cost 
At 28 January 2023 
16.9
Additions
13.3
At 3 February 2024 
30.2
Depreciation and impairment 
At 28 January 2023 
2.1
Charge for the period
0.3
At 3 February 2024 
2.4
Net book value
At 3 February 2024
27.8
At 28 January 2023 
14.8
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Group Information
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JD Sports Fashion Plc Annual Report & Accounts 2024

C8. Investment Property continued
The investment properties cost brought forward relates to three properties leased to Go Outdoors Retail Limited (£3.9 million, 
£4.2 million and £4.0 million), a property leased to Focus Brands Limited (£4.2 million) and a property leased to Kukri Sports 
Limited (£0.6 million). 
These properties remain investment properties from the Company’s perspective as at 3 February 2024. Based on an external 
valuation prepared as at 31 December 2021, the fair value of these investment properties leased to Focus Brands Limited and Kukri 
Sports Limited as at that date was £5.8 million. The properties are two years into a three-year valuation cycle and, accordingly, an 
external valuation of the properties will be obtained for the period ended 1 February 2025. Properties in relation to Go Outdoors 
Retail Limited were deemed to be held at fair value of £11.7 million as at 3 February 2024, given these were recently acquired 
during the financial period ended 30 January 2022. These properties are two years into a three-year valuation cycle and, 
accordingly, an external valuation of the properties will be obtained for the period ended 1 February 2025. Given the non-volatile 
nature of the property, a three-year external valuation cycle is deemed appropriate by the Directors. The Directors deem this to be 
a Level 3 input under the Group’s fair value hierarchy (see Note 23 of the Group financial statements).
The investment properties acquired in the period relate to properties transferred in the hive-up of the Caplan entities, being 
properties leased to Go Outdoors Retail Limited (£13.3 million).
The rental income from investment properties, recognised in the Company accounts, is £2.0 million (2023: £1.1 million). The 
Directors do not consider the investment properties to be impaired as the future rental income supports the carrying value.
C9. Investments in Subsidiaries, Associates and Joint Ventures
In the Company’s accounts, all investments in subsidiary undertakings, associates and joint ventures are stated at cost less 
provisions for impairment. A list of subsidiaries is disclosed in Note 38 of the Group financial statements.
Investments in Subsidiaries
£m
Cost 
At 28 January 2023 
958.0
Additions (see note i below)
662.3
Disposals (see note ii below)
(78.8)
Reclassification (1)
(17.5)
Reclassed to assets held-for-sale
(11.4)
At 3 February 2024
1,512.6
Impairment 
At 28 January 2023 
148.7
Impairment charge for the period (see note iii below)
37.8
Reversal of impairment charge in the period(2)
(24.8)
Reclassification (1)
(17.5)
Disposals (see note ii below)
(35.3)
At 3 February 2024
108.9
Net book value 
At 3 February 2024 
1,403.7
At 28 January 2023 
809.3
(1)	
Reclassifications relate to the correction of a previously mis-classified balance which had been incorrectly recorded against both the cost and impairment line. There 
is no change in the carrying value of the investment. 
(2)   There has been a reversal of the impairment of Go Outdoors Retail Limited following a reassessment of the business’ prospects in the period ended 3 February 2024. 
i) The additions to investments consist of the following (unless otherwise stated, the investment is 100% owned):
£m
Iberian Sports Retail Group SL (increase in ownership from 50.002% to 100%)
434.6
JD Sports Fashion B.V.
110.0
Marketing Investment Group S.A. (increase in ownership from 60% to 100%)
68.7
JD Sports Fashion SDN BHD (increase in ownership from 80% to 100%)
35.5
JD Sports Fashion Germany GmbH (increase in ownership from 80% to 100%)
6.1
JD Sports Fashion Sweden AB
3.7
Tiso Group Limited (increase in ownership from 60% to 100%)
1.7
JD Sports Gyms Limited (increase in ownership from 94% to 95%)
1.3
JD Sports Fashion Finland Oy
0.7
Total additions
662.3
Notes to the Company Financial Statements continued
240
JD Sports Fashion Plc Annual Report & Accounts 2024

C9. Investments in Subsidiaries, Associates and Joint Ventures continued
ii) The disposals of investments consist of the following (unless otherwise stated, the investment was 100% owned):
Cost  
disposed 
£m
Impairment  
utilised 
£m
Net  
disposal 
£m
80s Casual Classics Limited (70%)
15.3
–
15.3
Caplan Land & Estates CP Limited
10.0
–
10.0
JDSF Holdings (Canada) Inc (80%)
8.2
–
8.2
Hair Burst Limited (75%)
26.2
(19.1)
7.1
Focus Brands Limited
2.8
(0.5)
2.3
Kukri Sports Limited (75%)
0.6
–
0.6
Bernard Esher Limited (80%)
0.3
(0.3)
–
Source Lab Limited (85%)
2.6
(2.6)
–
R.D. Scott Limited
8.5
(8.5)
–
Catchbest Limited
3.2
(3.2)
–
Tessuti Limited
1.1
(1.1)
–
Total disposals
78.8
(35.3)
43.5
The Company tests the investment balances for impairment annually. The recoverable amounts of the investments have been 
determined based on net asset position and value-in-use calculations, which require the use of estimates. Management has 
prepared discounted cash flows in line with the Group approach to impairment testing. 
iii) The impairment charge for the period consists of the following (unless otherwise stated, the investment is 100% owned):
£m
JD Sports Fashion Sweden AB
12.7
Wheelbase Lakeland Limited (77.5%)
9.6
JDSF B.V.
8.5
XLR8 Sports Limited
4.9
Other
1.5
2Squared Agency Limited
0.6
Total impairment charge
37.8
Held-for-Sale
The investment held in Mainline Menswear Holdings Limited and its subsidiaries are held as assets held-for-sale as at 3 February 
2024. The investment in this company was held at a cost of £11.4 million, being the lower of carrying value and fair value less costs 
to sell, in accordance with IFRS 5. See Note 35 of the Group financial statements.
Investments in Associates and Joint Ventures
 
Associates
£m
Joint ventures
£m
Total
£m
Cost and net book value
At 28 January 2023 
28.1
10.7
38.8
Disposals
(1.6)
(1.3)
(2.9)
Share of profit
6.7
0.9
7.6
At 3 February 2024 
33.2
10.3
43.5
Investments in associates and joint ventures in the Company comprise all those included in the Group table (Note 17). 
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241
JD Sports Fashion Plc Annual Report & Accounts 2024

C10. Inventories
As at 
3 February 
2024
£m
As at 
28 January 
2023
£m
Finished goods and goods for resale
264.4
241.2
The Company has £23.0 million (2023: £24.9 million) of inventory provisions at the end of the period. The cost of inventories 
includes a net charge of £9.5 million (2023: £14.5 million) in relation to net provisions recognised against inventories. £11.4 million 
of the inventory provision was utilised during the period against the write down of inventory (2023: £12.1 million). There were 
no reversals of inventory write downs in either the current or prior period.
Included within inventories is £2.4 million of deferred supplier rebates (2023: £2.4 million). 
C11. Trade and Other Receivables
As at 
3 February 
2024
£m
Restated(1)
As at 
28 January 
2023
£m
Current assets 
Trade receivables 
17.2
19.2
Other receivables 
7.8
16.5
Right of return asset
4.9
2.8
Prepayments
39.2
35.9
Amounts owed by other Group companies 
172.7
277.4
241.8
351.8
 
As at 
3 February 
2024
£m
Restated(1)
As at 
28 January 
2023
£m
Non-current assets 
Amounts owed by other Group companies
174.2
300.0
Forward contract asset
–
0.8
174.2
300.8
(1)	
Please refer to Note C24 for further details of the restatement.
The Directors have assessed and concluded at the reporting date that a portion of receivables due from other Group companies is 
expected to be realised in more than 12 months from the date of the Statement of Financial Position. As such, the assets have been 
categorised accordingly.
A summary of the Company’s exposure to credit risk for trade receivables is as follows:
As at 3 February 2024 
As at 28 January 2023 
Weighted 
average loss 
rate  
%
Gross 
carrying 
amount  
£m
Loss
allowance
£m
Net
£m
Weighted 
average loss 
rate
£m
Gross 
carrying 
amount
£m
Loss
allowance 
£m
Net
£m
Not past due
–
5.8
–
5.8
–
14.2
–
14.2
Past due 0–30 days
–
–
–
–
–
1.9
–
1.9
Past due 31–60 days
–
1.2
–
1.2
–
0.7
–
0.7
Past due 61-90 days
–
–
–
–
–
0.2
–
0.2
Past due 90+ days
2.9%
10.5
(0.3)
10.2
12.0%
2.5
(0.3)
2.2
1.7%
17.5
(0.3)
17.2
1.5%
19.5
(0.3)
19.2
The exposure to credit risk for trade receivables by geographic region was as follows:
As at 3 February 2024 
As at 28 January 2023
Trade receivables
Gross 
£m
Loss 
allowance 
£m
Net
£m
Gross 
£m
Loss 
allowance 
£m
Net
£m
UK 
10.9
(0.1)
10.8
15.4
(0.1)
15.3
Europe 
2.2
(0.2)
2.0
1.1
(0.2)
0.9
Rest of world 
4.4
–
4.4
3.0
–
3.0
Total 
17.5
(0.3)
17.2
19.5
(0.3)
19.2
Notes to the Company Financial Statements continued
242
JD Sports Fashion Plc Annual Report & Accounts 2024

C11. Trade and Other Receivables continued
The exposure to credit risk for trade receivables by type of counterparty was as follows:
As at 3 February 2024
As at 28 January 2023
Trade receivables
Gross 
£m
Loss allowance 
£m
Net
£m
Gross 
£m
Loss allowance 
£m
Net
£m
Supplier rebates
3.8
–
3.8
2.5
–
2.5
Amounts owed by associates and joint ventures
3.7
–
3.7
2.8
–
2.8
Other (1)
10.0
(0.3)
9.7
14.2
(0.3)
13.9
Total
17.5
(0.3)
17.2
19.5
(0.3)
19.2
(1)	
Other includes amounts owed by suppliers for contributions towards marketing and promotion costs of £2.4 million (2023: £3.2 million).
At 3 February 2024, the receivable due from the Company’s most significant customer was £3.2 million (2023: £2.2 million).
The movement on the trade receivables provision is shown below:
£m
At 28 January 2023
0.3 
At 3 February 2024 
0.3
Amounts Owed by Other Group Companies
Management has estimated the loss allowance required on its intergroup receivables under IFRS 9’s expected credit loss model 
(see Note C1 for further details). The amounts owed by other Group companies are presented net of a provision for expected 
credit losses of £249.2 million (2023: £203.8 million as restated) against the balances outstanding at the end of the period.  
A summary of the Company’s exposure to credit risk for receivables due from other Group companies is as follows:
As at 3 February 2024
Weighted 
average
 loss rate
%
Gross  
carrying 
amount
£m
Loss  
allowance
£m
Net
£m
Repayable on demand (current)
5.8%
183.3
(10.6)
172.7
Repayable on demand (non-current)
57.8%
412.8
(238.6)
174.2
Total
41.8%
596.1
(249.2)
346.9
 
As at 28 January 2023 (restated(1))
Weighted 
average 
loss rate
%
Gross  
carrying 
amount
£m
Loss  
allowance
£m
Net
£m
Repayable on demand (current)
–
277.4
–
277.4
Repayable on demand (non-current)
40.5%
503.8
(203.8)
300.0
Total
26.1%
781.2
(203.8)
577.4
 
(1)	
Please refer to Note C24 for further details of the restatement. 
C12. Financial Instruments
Cash and Cash Equivalents
Cash and cash equivalents comprise cash balances, credit card receipts and call deposits with an original maturity of three months 
or less, are readily convertible to known amounts of cash and are subject to an insignificant risk of changes in value. 
Cash equivalents are held for the purposes of meeting the Company’s short-term liquidity needs.
As at
 3 February 
2024
£m
As at 
28 January 
2023
£m
Cash at bank and in hand
109.5
161.5
Cash equivalents
10.5
11.1
Other short-term deposits < 3 months
358.7
508.0
478.7
680.6
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JD Sports Fashion Plc Annual Report & Accounts 2024

C12. Financial Instruments continued
Cash and Cash Equivalents continued
The currency profile of cash and cash equivalents is shown below:
As at
 3 February 
2024
£m
As at 
28 January 
2023
£m
Sterling
145.4
577.0
Euros
141.7
43.0
US Dollars
144.6
18.6
Australian Dollars
22.4
20.9
Other
24.6
21.1
478.7
680.6
Credit Risk
The Company has provided guarantees on working capital and other banking facilities entered into by JD Sports Fashion Israel 
(2021) Limited Partnership (ILS 26.1 million (£5.6 million)) and rental commitments for certain European stores (£13.0 million). 
As at 3 February 2024, the Company headed the Group’s syndicated committed £700 million bank facility expiring on 
6 November 2026, which was extended in the previous financial year for a period of two years with no changes to existing terms 
(previous expiry 6 November 2024). The Company is subject to covenants on consolidated total net assets, net debt leverage and 
a fixed charge cover. Under this facility, a maximum of 15 drawdowns can be outstanding at any time, with drawdowns made for a 
period of one, two, three or six months, with interest currently payable at a rate of SONIA (Sterling Overnight Index Average) plus 
a margin of 0.9% (2023: SONIA plus a margin of 0.9%). The arrangement and underwriting fee payable on the facility is 1.0% and 
the commitment fee on the undrawn element of the facility is 35% of the applicable margin rate.
As at 3 February 2024, this facility encompassed cross guarantees between the Company, Blacks Outdoor Retail Limited, JD 
Sports Fashion SRL (Italy), Go Outdoors Retail Limited, The Finish Line Inc, The Finish Line USA Inc, Genesis Holdings Inc, Genesis 
Topco Inc, Shoe Palace Corporation, DTLR Inc, Genesis Finco Limited, Spodis SA, JD Sports Fashion Aus Pty and JD Sports 
Fashion (Ireland) Limited. At 3 February 2024, £Nil was drawn down on this facility (2023: £Nil).
Fair Values
The fair values of the financial assets and liabilities together with the carrying amounts shown in the Balance Sheet as at 
3 February 2024 are as follows:
Note 
Carrying 
amount 
2024
 £m
Fair  
value 
2024
 £m
Restated(1)
Carrying 
amount 
2023
£m
Restated(1)
Fair
value 
2023
£m
Trade and other receivables – current
C11
241.8
241.8
351.8
351.8
Trade and other receivables – non-current
C11
174.2
174.2
300.8
300.8
Cash and cash equivalents 
478.7
478.7
680.6
680.6
Trade and other payables – current 
C13
(400.5)
(400.5)
(469.0)
(469.0)
Trade and other payables – non-current 
C14
(322.1)
(322.1)
(96.6)
(96.6)
172.1
172.1
767.6
767.6
Unrecognised gains 
–
–
–
–
(1)	
Please refer to Note C24 for further details of the restatement.
Fair Value Hierarchy
As at 3 February 2024, the Group held non-hedged foreign exchange forward contracts which were carried at fair value on the 
Consolidated Statement of Financial Position.
The Group uses the following hierarchy for determining and disclosing the fair value of financial instrument by valuation technique:
Level 1: Quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: Other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either 
directly or indirectly.
Level 3: Techniques which use inputs that have a significant affect on the recorded fair value that are not based on observable 
market data.
Notes to the Company Financial Statements continued
244
JD Sports Fashion Plc Annual Report & Accounts 2024

C12. Financial Instruments continued
Fair Value Hierarchy continued
3 February 2024
Fair value 
£m
Level 1
 £m
Level 2 
£m
Level 3 
£m
Financial assets at fair value through profit or loss
Foreign exchange forward contracts – non-hedged
2.0
 – 
 2.0 
– 
Financial liabilities at fair value through profit or loss
Foreign exchange forward contracts – non-hedged
(2.0)
 – 
(2.0)
 – 
Contingent consideration – current
 (0.2)
 – 
 – 
(0.2)
Contingent consideration – non-current
 (0.6)
– 
 – 
 (0.6)
Other financial liabilities 
Put and call option derivatives
 (179.1)
 – 
 – 
(179.1)
28 January 2023
Restated(1) 
Fair value 
£m
Level 1  
£m
Level 2  
£m
Level 3  
£m
Financial assets at fair value through profit or loss
Foreign exchange forward contracts – non-hedged
 14.5 
 – 
 14.5 
– 
Financial liabilities at fair value through profit or loss
Foreign exchange forward contracts – non-hedged
(28.2)
– 
 (28.2)
 – 
Contingent consideration – current
 (0.2)
– 
– 
 (0.2)
Contingent consideration – non-current
(0.7)
– 
 – 
 (0.7)
Other financial liabilities 
Put and call option derivatives
 (6.6)
– 
 – 
(6.6)
(1)	
Please refer to note C24 for details of the restatement. 
C13. Current Trade and Other Payables
As at 
3 February 
2024
£m
Restated(1)
As at 
28 January 
2023
£m
Trade payables 
189.1
199.1
Other payables and accrued expenses 
148.2
197.4
Refund liabilities
12.7
5.5
Other tax and social security costs 
28.0
20.7
Amounts payable to other Group companies 
22.5
46.3
400.5
469.0
(1)	
Please refer to Note C24 for further details of the restatement. 
C14. Non-Current Trade and Other Payables
As at 
3 February 
2024
£m
Restated(1)
As at 
28 January
 2023
£m
Other payables and accrued expenses 
143.0
90.0
Put and call option derivatives
179.1
6.6
322.1
96.6
(1) Please refer to Note C24 for further details of the restatement.
Strategic Report
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245
JD Sports Fashion Plc Annual Report & Accounts 2024

C14. Non-Current Trade and Other Payables continued
Put and Call Option Derivatives
Certain of the put and call options described in Note 24(b) to the Group financial statements are held by the Company, including 
the material put and call options. The put and call options are required to be fair valued at each accounting period date in the 
Company only accounts. The Company has used a third-party valuation expert to estimate the fair value of the derivatives using a 
Monte-Carlo simulation model, applying a geometric Brownian motion to project the share price and an arithmetic Brownian 
motion for the projection of EBITDA with its drift estimated for the Fair Value of the Put and Call options risk adjusted to put them 
on a risk-neutral basis from the forecast EBITDAs. The option formula and multiple are usually stated in the put and call option 
agreement; however, in the absence of a specified formula or multiple, we would estimate this based on current evidence in the 
Mergers and Acquisitions market and our past experience of multiples paid for similar businesses. The Group’s accounting policy 
for the put and call options is further described in Note 24(b), however, the accounting treatment of the options differs between 
the Group and Parent Company accounts for the following reasons:
	
–
The put and call options are contracts resulting in the Parent Company having the right or obligation to purchase remaining 
shares from non-controlling interests in partly owned subsidiaries and are therefore accounted for as a derivative at fair value. 
The Group does not recognise the fair value of the put and call instrument because, upon exercise, the Group would effectively 
be purchasing its own equity in its subsidiary entity from the non-controlling interests, so instead it reflects the present value of 
the obligation.
	
–
Put and call options are entered into simultaneously, in contemplation of each other, and are documented within a single 
agreement with the same counterparty in respect of each minority shareholding. The terms of the put and call are identical in 
respect of the exercise price and the period on which EBITDA, cash and net debt are derived, and therefore the underlying 
asset and risk associated to the put and call are considered to be the same. The only distinguishable difference between the put 
and the call, other than the party choosing to initiate the option, is the timing of the option window. There is usually a short 
period of time between the put option window commencing and the call option window commencing. For example, in the case 
of the Genesis put and call option agreement, the put option window is a 30-day period commencing 30 calendar days after 
the end of the relevant financial period and the call option window is a 30-day period commencing 30 calendar days after the 
end of the put period. This distinction is made principally for administrative purposes, to prevent any confusion that might 
otherwise arise from the simultaneous exercise of both a put and a call. Accordingly, the Group has assessed that the put and 
call options are to be accounted for as a single unit of account.
To estimate the fair value of put and call options for the purposes of the Company only financial statements, the key inputs to the 
Monte-Carlo simulation models are: 
	
–
The EBITDA forecasts and growth assumptions for future periods including forecast net cash/debt and forecast capital 
expenditure, working capital movements and taxation.
	
–
The discount rate, which should be equivalent to the rates a market participant would use and commensurate with the cash 
flows and is used to risk adjust the forecast EBITDA to a risk-neutral basis.
	
–
The market approach used to derive the current value of the underlying equity, which is based on an estimated EBITDA multiple 
range for Genesis.
	
–
The Equity drift, which is estimated from a market-observable risk-free rate and its volatility, which is estimated from 
comparable companies.
	
–
The EBITDA, which is projected using an Arithmetic Brownian Motion using EBITDA drift. The drift for each time period is 
estimated from forecast EBITDA and its standard deviation is estimated from historical EBITDA data.
	
–
The correlation between the EBITDA and the equity value processes, which is estimated by using historical data for the 
company being acquired.
	
–
Where relevant, the maximum purchase price (option pricing cap) as defined in the shareholder agreement. 
	
–
The risk-free discount rates, reflecting the current market assessment of the time value of money, used to discount the payoff/
value of the put and call options.
The short-term EBITDA growth assumptions are 6.4-12.5% as at 3 February 2024. The range of EBITDA multiples used for the 
estimation of the Genesis put and call option at 3 February 2024 is 4.75-5.25 as at 3 February 2024 and 5.25-5.75 for the FY25 
financial year. The discount rate used in the FY24 valuation to risk adjust the forecast EBITDA is 9.8%.
Genesis Options
The fair value of the Genesis option is £167.3 million (2023: £1.9 million as restated).
Sensitivity analysis was performed over the key variable inputs to the valuation of the Genesis put and the call options. The key 
variable inputs were determined to be forecast EBITDA, the market multiples used in the valuation and the discount rate. 10% was 
determined to be a reasonably possible decrease to the EBITDA included in the approved cash flow forecasts, 0.5x was 
determined to be a reasonably possible change for the market multiple and 1% was determined to be a reasonably possible 
decrease for the discount rate. The results were as follows:
	
–
A reduction of 10% to the forecast EBITDA would result in a reduction to the put and call option derivative of £55.8 million.
	
–
A 0.5 increase to the market multiple would result in a reduction to the put and call option derivative of £44.0 million.
	
–
A 0.5 decrease to the market multiple would result in an increase to the put and call option derivative of £44.0 million.
	
–
A discount rate reduction of 1% would result in an increase to the put and call option derivative of £16.5 million.
The Directors are satisfied that the forecast cash flows utilised in the measurement model are appropriate as they are based on 
Board approved forecasts for stores as at the balance sheet date, growth assumptions derived from discussions with key 
management and Board approved capital expenditure budgets for store openings in the three-year plan.
Other Options
In addition to the Genesis options, the two next largest value options are Cosmos and DTLR. Due to the value of these other 
options, management has used a third party valuation specialist to value them. The valuation technique is outlined per the 
wording above.
Notes to the Company Financial Statements continued
246
JD Sports Fashion Plc Annual Report & Accounts 2024

C15. Deferred Tax Assets and Liabilities
Recognised Deferred Tax Assets and Liabilities 
Deferred tax assets and liabilities are attributable to the following:
Assets 
2024
£m
Assets 
2023
£m
Liabilities 
2024
£m
Liabilities 
2023
£m
Net 
2024
£m
Net 
2023
£m
Property, plant and equipment 
–
–
(25.5)
(16.6)
(25.5)
(16.6)
Property
–
–
(1.5)
–
(1.5)
–
Employee benefits
2.9
4.1
–
–
2.9
4.1
Tax assets/(liabilities) 
2.9
4.1
(27.0)
(16.6)
(24.1)
(12.5)
Movement in Deferred Tax during the Period
Property, plant and 
equipment
£m
Property 
£m
Employee 
benefits
£m
Total
£m
Balance at 30 January 2022 
1.8
–
4.0
5.8
Recognised in income 
(18.4)
–
0.1
(18.3)
Balance at 28 January 2023 
(16.6)
–
4.1
(12.5)
Recognised in income statement
(8.8)
–
(1.2)
(10.0)
Movement on acquisition/(divestment)
(0.1)
(1.5)
–
(1.6)
Balance at 3 February 2024 
(25.5)
(1.5)
2.9
(24.1)
The UK corporation tax rate was increased to 25% from 1 April 2023. Consequently, the deferred tax asset and liability have been 
calculated based on a rate of 25%.
C16. Capital
Issued ordinary share capital, share premium and the share-based payment reserve for both the Company and Group are 
disclosed in Note 27 of the Group financial statements. The retained earnings of the Company as at 3 February 2024 are all 
deemed to be distributable.
C17. Dividends
After the reporting date, the dividend proposed by both the Company and Group Directors is disclosed in Note 29 of the Group 
financial statements. 
C18. Commitments
As at 3 February 2024, the Company had entered into contracts to purchase property, plant and equipment as follows:
As at
 3 February 
2024
£m
As at 
28 January 
2023
£m
Contracted
1.0
–
C19. Related Party Transactions and Balances
Transactions and balances with each category of related parties during the period are shown below. Outstanding balances are 
unsecured (unless otherwise stated) and will be settled in cash.
Transactions with Related Parties Who Are Not Members of the Group
Pentland Group Limited
During the period, the Company entered into the following transactions with Pentland Group Limited:
Income from 
related parties
2024
£m
Expenditure with 
related parties
2024
£m
Income from 
related parties
2023
£m
Expenditure with 
related parties
2023
£m
Sale/(purchase) of inventory
–
(14.4)
0.1
(15.9)
Dividends
–
(26.0)
–
(12.8) 
At the end of the period, the Company had the following balances outstanding with Pentland Group Limited:
Amounts owed by 
related parties
2024
£m
Amounts owed to 
related parties
2024
£m
Amounts owed by 
related parties
2023
£m
Amounts owed to 
related parties
2023
£m
Trade receivables/(payables)
–
(1.0)
0.1
(0.5)
Strategic Report
Governance Report
Financial Statements
Group Information
247
JD Sports Fashion Plc Annual Report & Accounts 2024

C19. Related Party Transactions and Balances continued
Associates and Joint Ventures
During the period, the Company entered into the following transactions with its associates and joint ventures:
Income from 
related parties
2024
£m
Expenditure with 
related parties
2024
£m
Income from 
related parties
2023
£m
Expenditure with 
related parties
2023
£m
Purchase of inventory
–
(2.4)
–
(6.2)
Recharge of expenses
1.7
–
2.6
–
Dividends and distributions received
–
–
3.5
–
At the end of the period, the Company had the following balances outstanding with its associates and joint ventures:
Amounts owed by 
related parties
2024
£m
Amounts owed to 
related parties
2024
£m
Amounts owed by 
related parties
2023
£m
Amounts owed to 
related parties
2023
£m
Trade receivables
3.7
–
2.8
–
Trade payables
–
–
–
(0.7)
Trade receivables from associates and joint ventures relate to costs incurred by the Company on behalf of these entities, which 
have then been recharged. 
Transactions with Related Parties Who Are Members of the Group
Subsidiaries
In the disclosure that follows, the Company has applied the exemptions available under FRS 101 in respect of transactions with 
wholly owned subsidiaries.
Loans represent historic intercompany balances and initial investments in subsidiary undertakings. For subsidiaries with a non-
controlling interest, these long-term loans attract interest at the UK base rate plus an applicable margin. 
Other intercompany balances and trade receivables/payables relate to: 
	
–
the sale and purchase of stock between the Company and its subsidiaries on arm’s length terms; 
	
–
the charge for the use of the JD intellectual property; and
	
–
charges for administrative overhead and distribution costs. 
Other intercompany balances are settled a month in arrears. These balances do not accrue interest. In certain circumstances 
where the subsidiaries have not repaid these balances, they have been reclassified to long-term loans, and therefore accrue 
interest as applicable.
During the period, the Company entered into the following transactions with subsidiaries not wholly owned:
Income from 
related parties
2024
£m
Expenditure with 
related parties
2024
£m
Income from 
related parties
2023
£m
Expenditure with 
related parties
2023
£m
Sale/(purchase) of inventory
4.9
–
98.4
(0.6)
Interest receivable
7.0
–
8.7
–
Dividend income received
10.0
–
8.4
–
Rental income
0.1
–
0.1
–
IP licence fee
29.8
–
45.7
–
Management charge receivable
2.2
–
4.8
–
At the end of the period, the Company had the following balances outstanding with subsidiaries not wholly owned:
Amounts owed by 
related parties
2024
£m
Amounts owed to 
related parties
2024
£m
Amounts owed by 
related parties
2023
£m
Amounts owed to 
related parties
2023
£m
Non-trading loan receivable
48.9
–
76.0
–
Non-trading loan receivable (interest-bearing)
102.0
–
165.9
–
Trade receivables 
17.2
–
29.4
–
Other intercompany balances
–
–
0.1
(13.3)
Income tax group relief
–
(0.1)
–
(3.7)
Notes to the Company Financial Statements continued
248
JD Sports Fashion Plc Annual Report & Accounts 2024

C19. Related Party Transactions and Balances continued
JD Foundation
The JD Foundation receives its income from, but is independent of, JD Sports Fashion Plc. The Foundation is dependent on 
all income net of VAT arising from the sale of single-use carrier bags in JD stores in England, Scotland, Wales, Northern Ireland 
and other European countries, as well as micro-donations from customers at the store point of sale and colleague donations 
and fundraising. 
During the period, the Company entered into the following transactions with The JD Foundation:
Income from 
related parties
2024
£m
Expenditure with 
related parties
2024
£m
Income from 
related parties
2023
£m
Expenditure with 
related parties
2023
£m
Donations
–
(2.4)
–
(1.6)
C20. Contingent Liabilities and Financial Guarantees
Accounting Policies
Contingent liabilities are potential future cash outflows, where the likelihood of payment is considered more than remote but is not 
considered probable or cannot be fully measured. 
Claims and Litigation
The activities of the Group are overseen by regulators around the world and, whilst the Group strives to ensure full compliance 
with all its regulatory obligations, periodic reviews are inevitable, which may result in a financial penalty. If the risk of a financial 
penalty arising from one of these reviews is more than remote but not probable or cannot be measured reliably then the Group 
will disclose this matter as a contingent liability. If the risk of a financial penalty is considered probable and can be measured 
reliably then the Group would make a provision for this matter.
CMA Investigation 
On 23 September 2021, the CMA launched an investigation under section 25 of the Competition Act 1998 into suspected breaches 
of competition law by Leicester City Football Club Limited and JD Sports Fashion Plc (‘JD’), together with their affiliates. In the 
period ended 28 January 2023, the Group reported that there was insufficient certainty that a liability would arise and no provision 
was made in the financial accounts. On 31 July 2023, the CMA issued a decision finding that JD and Leicester City Football Club 
Limited broke competition law; however, on the basis that JD reported the conduct to the CMA, no fine was issued to JD. 
Financial Guarantees
The company has issued guarantees to third parties in case subsidiaries fail to pay their current liabilities and obligations relating 
to business operations. The liability relating to financial guarantees is initially recognised at fair value and subsequently measured 
at the higher of the contract’s estimated expected credit loss, measured using a general approach and the amount initially 
recognised less, where appropriate, accumulated amortisation.
The Company has issued the following guarantees:
	
–
Guarantee on the rental commitments for certain European stores of £13.0 million (2023: £2.6 million).
	
–
Guarantee on the working capital facilities in JD Sports Fashion Israel (2021) Partnership of ILS 26.1 million (£5.7 million) 
(2023: ILS 26.1 million (£4.2 million)).
	
–
Guarantee on rental commitments for JD Sports Fashion B.V. in relation to warehouse rental costs. The total value of the 
remaining commitments at 3 February 2024 was £36.0 million (2023: £40.1 million).
	
–
Guarantee on rental commitments for Go Outdoors Retail Limited in relation to warehouse rental costs. The total value of the 
remaining commitments at 3 February 2024 was £24.8 million (2023: £21.8 million).
	
–
Guarantee on overdraft facility with Lloyds for Tiso Limited of £5.7 million (2023: £5.7 million).
The liability due to financial guarantee contracts issued was immaterial as at 3 February 2024.
C21. Ultimate Parent Company and Ultimate Controlling Party
The immediate parent undertaking is Pentland Group Limited, a company registered in England and Wales. R S Rubin and his close 
family are considered the ultimate controlling party by virtue of their control of Pentland Group Holdings Limited (a company 
registered in Jersey) and Pentland Industries International Designated Activity Company (a company registered in Ireland). 
Consolidated Financial Statements will be prepared by Pentland Group Holdings Limited, which is the parent undertaking of the 
smallest and largest group of undertakings to consolidate these financial statements for the 53 week period ended 31 January 
2024. The consolidated financial statements of Pentland Group Holdings Limited can be obtained from the company’s registered 
office at 26 New Street, St Helier, Jersey, JE2 3RA. 
The Consolidated Financial Statements of JD Sports Fashion Plc are available to the public and may be obtained from 
The Company Secretary, JD Sports Fashion Plc, Hollinsbrook Way, Pilsworth, Bury, BL9 8RR or online at www.jdplc.com.
C22. Provisions 
A provision is recognised in the Consolidated Statement of Financial Position when the Company has a present legal or 
constructive obligation as a result of a past event, it is more likely than not that an outflow of economic benefits will be required 
to settle the obligation and the obligation can be estimated reliably.
Property Provision
Within the property provision, management has provided for expected dilapidations on stores and warehouses. This provision 
covers expected dilapidation costs for any lease considered onerous, any related to stores recently closed, stores which are 
planned to close or are at risk of closure and those under contract but not currently in use. Management maintains all properties 
to a high standard and carries out repairs whenever necessary during the Company’s tenure.
Strategic Report
Governance Report
Financial Statements
Group Information
249
JD Sports Fashion Plc Annual Report & Accounts 2024

C22. Provisions continued
Property Provision continued
Therefore, if there is no risk of closure, any provision would be minimal and management does not consider it necessary to hold 
dilapidations for these properties. The unwind of the provision will be dependent on managements decision about when a 
premises may be vacated; this would typically be over a five to seven year period. 
Other Provision
The Other Provision is made up of various other trade provisions and legal costs. The provisions are estimated based on 
accumulated experience, supplier communication and management approved forecasts. These provisions would be expected to 
unwind within one year.
Property provision
£m
 Other  
provision
£m
Total
£m
Balance at 28 January 2023
10.6
2.4
13.0
Provisions released during the period
–
(0.7)
(0.7)
Provisions created during the period
3.3
0.9
4.2
Balance at 3 February 2024
13.9
2.6
16.5
Provisions have been analysed between current and non-current as follows:
As at
3 February 
2024
£m
As at
 28 January 
2023
£m
Current
2.6
2.4
Non-current 
13.9
10.6
16.5
13.0
C23. Post Balance Sheet Events
Please refer to Note 37 in the Group financial statements for disclosure of the post Balance Sheet events impacting JD Sports 
Fashion Plc. 
C24. Prior Period Adjustments
The Company has identified a number of prior period adjustments, impacting the opening position at 30 January 2022, 
28 January 2023 and the year ended 3 February 2024. The impact of the prior period adjustments on the primary statements 
is presented in the tables below.
Put and Call Options
Genesis and MIG Options
During the financial period ended 3 February 2024, the Company reviewed the valuation methodology used for put and call 
options and identified that the cash flows used in the model should be risk adjusted such that the fair value is calculated in a 
risk-neutral framework. Accordingly, the Company has restated the put and call options as at 30 January 2022 and 28 January 
2023 amounting to £277.9 million and £121.5 million, respectively, with corresponding impact to brought forward retained earnings 
at 30 January 2022 of £277.9 million, impact on profit for the period ended 28 January 2023 of £121.5 million and cumulative 
impact on retained earnings at 28 January 2023 of £156.4 million.
Leases
During the financial period ended 3 February 2024, the Company reviewed the leases and identified property leases that should 
have been recognised in prior periods. Accordingly, the Company has restated the right-of-use assets and corresponding lease 
liabilities as at 28 January 2023 amounting to £22.9 million (being £3.0 million current and £19.9 million non-current).
Foreign Exchange
During the financial period ended 3 February 2024, the Company reviewed the foreign currency translation of amounts payable to 
other Group companies and amounts owed by other Group companies and identified that these balances had not been translated 
at the spot rate as at 30 January 2022 and 28 January 2023. Accordingly, the Company has restated these balances resulting in 
net adjustment to profit or loss as at 30 January 2022 and 28 January 2023 amounting to £12.8 million and £17.0 million, 
respectively and a corresponding net impact to net assets as at 28 January 2023 amounts to £4.2 million.
Intercompany Balances 
During the financial period ended 3 February 2024, the Company reviewed the classification of intercompany balances and 
concluded that certain intercompany balances are repayable on demand and should be classified as current assets or liabilities. 
Accordingly, the Company has reclassified the amounts due from Group companies as at 28 January 2023 amounting to and 
£138.6 million. 
Intercompany Balances Loss Allowance 
During the financial period ended 3 February 2024, the Company reviewed the accounting for impairment of investments and loss 
allowance of intercompany balances and concluded that these should be performed separately under IAS 36 for impairment of 
investments and under IFRS 9 for expected credit losses of intercompany balances. Accordingly, the Company has also restated 
the expected credit losses of intercompany balances as at 30 January 2022 and 28 January 2023 by £67.1 million and 
£116.4 million, respectively, with corresponding impact to brought forward retained earnings at 30 January 2022 of £67.1 million, 
impact on profit for the period ended 28 January 2023 of £49.3 million and cumulative impact on retained earnings at 28 January 
2023 of £116.4 million.
Notes to the Company Financial Statements continued
250
JD Sports Fashion Plc Annual Report & Accounts 2024

C24. Prior Period Adjustments continued
The following tables summarise the annual statements of operations and Balance Sheet data for the periods indicated, giving 
effect to the restatement described on the previous page:
Company Balance Sheet
As at 28 January 2023
 
Reported 
£m
Put and
call options
£m
Leases
£m
Foreign
exchange
£m
Intercompany
balances
£m
Intercompany
balances
loss
allowances
£m
Restated
£m
Non-current assets
Intangible assets
96.5
–
–
–
–
–
96.5
Property, plant and equipment
194.6
–
–
–
–
–
194.6
Right-of-use assets
417.3
–
22.9
–
–
–
440.2
Investment property
14.8
–
–
–
–
–
14.8
Investments in subsidiaries
809.3
–
–
–
–
–
809.3
Investments in associates and joint ventures
38.8
–
–
–
–
–
38.8
Trade and other receivables
550.2
–
–
5.6
(138.6)
(116.4)
300.8
Total non-current assets
2,121.5
–
22.9
5.6
(138.6)
(116.4)
1,895.0
Current assets
Inventories
241.2
–
–
–
–
–
241.2
Trade and other receivables
213.0
–
–
0.2
138.6
–
351.8
Income tax receivable
8.6
–
–
–
–
–
8.6
Assets held-for-sale
3.5
–
–
–
–
–
3.5
Cash and cash equivalents
680.6
–
–
–
–
–
680.6
Total current assets
1,146.9
–
–
0.2
138.6
–
1,285.7
Total assets
3,268.4
–
22.9
5.8
–
(116.4)
3,180.7
Current liabilities
Lease liabilities
(75.3)
–
(3.0)
–
–
–
(78.3)
Trade and other payables 
(467.4)
–
–
(1.6)
–
–
(469.0)
Provisions
(2.4)
–
–
–
–
–
(2.4)
Liabilities held-for-sale
(0.5)
–
–
–
–
–
(0.5)
Total current liabilities
(545.6)
–
(3.0)
(1.6)
–
–
(550.2)
Non-current liabilities
Lease liabilities
(382.9)
–
(19.9)
–
–
–
(402.8)
Trade and other payables
(90.0)
–
–
–
–
–
(90.0)
Put and call option liabilities
(163.0)
156.4
–
–
–
–
(6.6)
Provisions
(10.6)
–
–
–
–
–
(10.6)
Deferred tax liabilities
(12.5)
–
–
–
–
–
(12.5)
Total non-current liabilities
(659.0)
156.4
(19.9)
–
–
–
(522.5)
Total liabilities
(1,204.6)
156.4
(22.9)
(1.6)
–
–
(1,072.7)
Net assets
2,063.8
156.4
–
4.2
–
(116.4)
2,108.0
Capital and reserves
Ordinary share capital
2.6
–
–
–
–
–
2.6
Share premium
467.5
–
–
–
–
–
467.5
Retained earnings
1,593.4
156.4
–
4.2
–
(116.4)
1,637.6
Share-based payment reserve
0.3
–
–
–
–
–
0.3
Total equity
2,063.8
156.4
–
4.2
–
(116.4)
2,108.0
Strategic Report
Governance Report
Financial Statements
Group Information
251
JD Sports Fashion Plc Annual Report & Accounts 2024

C24. Prior Period Adjustments continued
Company Statement of Changes in Equity
52 weeks to 28 January 2023
 
Reported 
£m
Put and
call options
£m
Leases
£m
Foreign
exchange
£m
Intercompany
balances
£m
Intercompany
balances
loss
allowances
£m
Restated
£m
Issued ordinary share capital
2.6
–
–
–
–
–
2.6
Share premium
467.5
–
–
–
–
–
467.5
Share-based payment reserve
0.3
–
–
–
–
–
0.3
Retained earnings – Balance as at 
30 January 2022
1,309.6
277.9
–
(12.8)
–
(67.1)
1,507.6
Retained earnings – Profit for the period
308.6
(121.5)
–
17.0
–
(49.3)
154.8
Retained earnings – Dividends to 
equity holders
(24.8)
–
–
–
–
–
(24.8)
Total equity
2,063.8
156.4
–
4.2
–
(116.4)
2,108.0
Notes to the Company Financial Statements continued
252
JD Sports Fashion Plc Annual Report & Accounts 2024

Alternative Performance Measures
The Directors measure the performance of the Group based on a range of financial measures, including measures not recognised 
by UK-adopted International Financial Reporting Standards. These Alternative Performance Measures may not be directly 
comparable with other companies’ Alternative Performance Measures and the Directors do not intend these to be a substitute for, 
or superior to, IFRS measures. The Directors believe that these Alternative Performance Measures assist in providing additional 
useful information on the trading performance of the Group. Alternative Performance Measures are also used to enhance the 
comparability of information between reporting periods, by excluding adjusting items. The Group’s operating and reportable 
segments under IFRS 8 are Sports Fashion and Outdoor, however, more granular information is provided within these Alternative 
Performance Measures which the Directors believe will further enhance the readers understanding of the Group. 
Adjusted Basic Earnings per Share
The calculation of basic earnings per share is detailed in Note 10 to the financial statements. Adjusted basic earnings per ordinary 
share has been based on the profit for the period attributable to equity holders of the parent for each financial period but 
excluding the post-tax effect of certain adjusting items. A reconciliation between basic earnings per share and adjusted basic 
earnings per share is shown below:
2024
Restated(1)
2023
Basic earnings per share per Note 10
10.45p
3.65p
Adjusting items 
2.05p
9.79p
Tax relating to adjusting items
(0.36)p
(0.05)p
Adjusted basic earnings per ordinary share
12.14p
13.39p
(1)	
Please refer to Note 39 for further details of the restatement.
Adjusting Items
For the financial period ended 3 February 2024, the Group has updated the presentation of the Consolidated Income Statement 
to a three-column format to show adjusting items against the relevant income statement line item. The term ‘adjusting items’, as 
opposed to ‘adjusted items’ that was used in the prior financial period, has been updated as has the definition of adjusting items 
to include the impairment of loan receivables not recoverable. These updates are intended to provide enhanced disclosure and 
greater clarity over what is classified as an adjusting item and, by being more specific in terms of defining the adjusting items, 
results in the provision of more relevant information with greater comparability between financial periods.
The Group exercises judgement in assessing whether items should be classified as adjusting items. This assessment covers the 
nature of the item, cause of occurrence and scale of impact of that item on the reported performance. In determining whether an 
item should be presented as adjusting items, the Group considers items which are significant because of either their size or their 
nature which management believe would distort an understanding of earnings if not adjusted. In order for an item to be presented 
as an adjusting item, it should typically meet at least one of the following criteria:
	
–
Impairments of tangible and intangible assets, investments and loan receivables not recoverable.
	
–
Unusual in nature or outside the normal course of business (for example the non-cash movement in the present value of put 
and call options).
	
–
Items directly incurred as a result of either an acquisition, or anticipated acquisition, or a divestment, or arising from a major 
business change or restructuring programme.
The separate reporting of items, which are presented as adjusting items within the relevant category in the Consolidated Income 
Statement, helps provide an indication of the Group’s trading performance in the normal course of business. An explanation as to 
why individual items have been classified as adjusting is given in Note 4 to the financial statements.
Furthermore, Alternative Performance Measures excluding adjusting items are intended to enhance the comparability of 
information between reporting periods and to help to provide an indication of the Group’s trading performance. 
Strategic Report
Governance Report
Financial Statements
Group Information
253
JD Sports Fashion Plc Annual Report & Accounts 2024

Alternative Performance Measures continued
Capital Expenditure
Capital Expenditure is the measure of total cash invested each period to maintain or build new retail fascias, logistics 
infrastructure, or technology assets. This investment is in the ongoing business and is invested to deliver growth in organic sales or 
improvements in gross profit or operating profit. This APM is therefore useful to understand the investment the company is making 
in its ongoing assets for which a return on investment is expected in the future.
This measure excludes other items within net cash used in investing activities in the cashflow statement as these are not related to 
investments in the ongoing business, but to acquisitions, investments or disposals of subsidiaries or joint ventures, proceeds of 
sale of non current assets or interest received.
The table below details the cashflow expenditure on capital investment as detailed in the Consolidated Statement of Cash Flows.
2024
 £m
2023
 £m
Acquisition of intangibles (software development)
29.5
19.9
Acquisition of property, plant and equipment
500.0
326.6
Acquisition of other non-current assets
10.2
12.8
Total capital expenditure
539.7
359.3
An alternative presentation of this is as follows: 
2024
 £m
 2023
 £m
Investment in physical retail fascias & gyms
308.5
213.4
Investment in logistics infrastructure
151.5
80.8
Investment in technology and other
79.7
65.1
Total capital expenditure
539.7
359.3
Effective Tax Rate Before Adjusting Items
Being the adjusted tax charge as a percentage of the adjusted profit before tax as outlined in the Consolidated Income Statement.
2024
£m
Restated(1)
2023
£m
Income tax expense
206.2
214.2
Profit before tax
811.2
486.7
Effective tax rate
25.4%
44.0%
2024
Restated(1)
2023
Income tax expense before adjusting items
224.6
216.6
Profit before tax and adjusting items
917.2
991.4
Effective tax rate before adjusting items
24.5%
21.8%
(1)	
Please refer to Note 39 for further details of the restatement.
Income Tax Expense Before Adjusting Items
Income tax expense before the impact of adjusting items as shown in the Consolidated Income Statement and used in the 
Adjusted Effective Rate of Taxation measure shown above. 
2024
£m
Restated(1)
2023
£m
Income tax expense 
206.2
214.2
Effect of adjusting items on income tax 
18.4
2.4
Income tax expense before adjusting items
224.6
216.6
(1)	
Please refer to Note 39 for further details of the restatement.
254
JD Sports Fashion Plc Annual Report & Accounts 2024

Like-For-Like Sales Growth
The definition of Like-For-Like (“LFL”) sales growth is outlined in the Organic Sales Growth definition below.
Net Cashflow Before Dividends, Acquisitions and Disposals
Net cashflow before dividends, acquisitions and disposals is the movement in cash and cash equivalents period on period 
excluding the impact of acquisition of subsidiaries or non-controlling interests, cash proceeds from disposals, purchase of equity 
investments, dividends paid to equity shareholders and non-controlling interests. 
This performance measure gives insight into the cash generated from the annual operations of the business including capital 
expenditure reinvested in the business, and excludes cashflows related to dividends and acquisitions and disposals as these 
decisions are outside the normal course of business operations.
2024
£m
 Restated(1)
2023
 £m
Profit before tax
811.2
486.7
Add back impairments of intangible assets and investments
39.2
137.2
Add back other non-cash adjusting items
69.2
367.5
Depreciation and amortisation of non-current assets
664.1
633.2
Change in working capital
(197.0)
(398.6)
Repayment of lease liabilities
(400.0)
(393.0)
Capital expenditure
(539.7)
(359.3)
Income taxes paid
(208.6)
(174.4)
Other
(22.5)
15.0
Net cashflow before dividends, acquisitions and disposals
215.9
314.3
Acquisition of NCI and cash consideration of disposals
(611.0)
(21.6)
Equity dividends paid
(50.1)
(24.8)
Dividends paid to NCI in subsidiaries net of dividend received
(2.1)
0.6 
Change in cash and cash equivalents including foreign exchange losses(2)
(447.3)
268.5
Cash and cash equivalents at the beginning of the period (2)
1,548.9
1,280.4
Cash and cash equivalents at the end of the period (2)
1,101.6
1,548.9
(1)	
Please refer to Note 39 for further details of the restatement.
(2)	 Cash and cash equivalents equates to the cash and cash equivalents presented in the Consolidated Statement of Cash Flows, as reconciled in Note 33.
Strategic Report
Governance Report
Financial Statements
Group Information
255
JD Sports Fashion Plc Annual Report & Accounts 2024

Net Cash Before Lease Liabilities
Net cash before lease liabilities consists of cash and cash equivalents together with other borrowings from bank loans and 
overdrafts but before lease liabilities.
Net cash before lease liabilities is a measure of the Group’s net indebtedness that provides an indicator of the overall strength of 
the Consolidated Statement of Financial Position. It is also a single measure that can be used to assess the combined effect of the 
Group’s cash position and its indebtedness. Net cash before lease liabilities is considered to be an alternative performance 
measure as it is not defined in IFRS. The most directly comparable IFRS measure is the aggregate of borrowings and lease 
liabilities (current and non-current) and cash and cash equivalents. 
A reconciliation of these measures with net cash can be found in Note 33 to the consolidated financial statements.
2024 
£m
 Restated(1)
2023 
£m
Net debt (Note 33)
(1,452.0)
(914.7)
Lease liabilities
2,484.0
2,384.0
Net cash before lease liabilities
1,032.0
1,469.3
(1)	
Please refer to Note 39 for further details of the restatement.
Net Financial Expense Before Adjusting Items
2024
 £m
 Restated(1)
2023
 £m
Net financial expenses
(116.0)
(319.3)
Adjusting items (in financial expenses)
(5.5)
250.4
Adjusting items (impairment loss on financial assets)
58.8
–
Net finance expense before adjusting items
(62.7)
(68.9)
(1)	
Please refer to Note 39 for further details of the restatement.
Operating Costs Before Adjusting Items
Being operating costs before adjusting items included within operating costs.
2024
 £m
 Restated(1)
2023
 £m
Selling and distribution expenses
3,622.7
3,353.5
Administrative expenses 
536.2
751.6
Adjusting items (within administrative expenses)
(52.7)
(254.3)
Total operating costs before adjusting items
4,106.2
3,850.8
(1)	
Please refer to Note 39 for further details of the restatement.
Operating Margin Before Adjusting Items
A reconciliation between operating margin and adjusting items can be found in the Summary Consolidated Income Statement 
On A 52 Week Basis on page 146.
Operating Profit Before Adjusting Items
A reconciliation is presented on page 257 between operating profit and operating profit before adjusting items by segment and 
sub-segment, including the impact of the unaudited 53rd week.
Organic Sales Growth 
One of the key measures of performance is the growth in sales between reporting periods excluding the impact of currency, 
acquisitions and disposals. This is called ‘Organic Sales Growth’.
It is calculated at constant currency using the average exchange rate of the current period applied to sales from the current and 
prior periods. Organic Sales Growth is calculated by removing the impact of all sales in the prior period from disposals made in the 
prior period, current period and assets held for sale at the end of the current period. This gives a new prior period base to calculate 
Organic Sales Growth rates from.
Organic Sales Growth % in the current year then excludes any sales from acquisitions in the 12 months since acquisition, and any 
sales from businesses disposed of in the current period or held for sale at the end of the current period. This isolates Organic Sales 
Growth to the percentage change in the year-on-year sales growth from existing stores. Organic Sales Growth is split into Like-
For-Like (“LFL”) sales from existing stores or sales from net new space and store conversions which are not LFL period on period 
(non LFL).
Additionally, in FY24 Organic Sales Growth is calculated on an unaudited 52 week basis vs. the prior period to aid comparability. 
The impact of the 53rd week has been analysed in the table below to allow comparison of the unaudited 52 week period from the 
current and prior period.
These metrics of Organic Sales Growth and its two component parts, LFL and non-LFL, enables the performance of the retail 
stores to be measured on a consistent year-on-year basis and is a common term used in the industry.
Alternative Performance Measures continued
256
JD Sports Fashion Plc Annual Report & Accounts 2024

The table below shows a reconciliation of adjusted operating profit for the unaudited 52 week period to 27 January 2024 to 
operating profit for the reported 53 week period to 3 February 2024 by operating segment and sub-segment. 
Operating profit 
before adjusting 
items 
Operating profit 
before adjusting 
items
Operating 
profit before 
adjusting items
Adjusting items
Operating profit 
for the period
52 weeks 
2024 
£m
53rd week 
2024
 £m
53 weeks 
2024
 £m
53 weeks 
2024
 £m
53 weeks
2024
£m
Sports Fashion (Reportable Segment)
Premium Retail Fascias
UK & ROI
340.4
3.0
343.4
(11.6)
331.8
Europe
69.3
(0.5)
68.8
–
68.8
Asia Pacific
69.2
1.1
70.3
–
70.3
North America
317.1
2.4
319.5
(2.2)
317.3
Other Retail Fascias
UK & ROI
51.8
–
51.8
(16.5)
35.3
Europe
52.8
(0.1)
52.7
30.8
83.5
Asia Pacific
0.3
–
0.3
(0.4)
(0.1)
North America
31.7
0.3
32.0
–
32.0
Non-Retail Businesses
48.4
–
48.4
(43.0)
5.4
Total Sports Fashion
981.0
6.2
987.2
(42.9)
944.3
Outdoor (Reportable Segment)
Total Outdoor
(7.1)
(0.2)
(7.3)
(9.8)
(17.1)
TOTAL GROUP
973.9
6.0
979.9
(52.7)
927.2
Operating 
profit before 
adjusting items
Adjusting items
Operating profit 
for the period
 Restated (1)
52 weeks 
2023
 £m
 Restated (1)
 52 weeks 
2023
 £m
 Restated (1)
 52 weeks 
2023
£m
Sports Fashion (Reportable Segment)
Premium Retail Fascias
UK & ROI
369.5
(9.1)
360.4
Europe
102.2
–
102.2
Asia Pacific
66.6
(8.1)
58.5
North America
340.2
(7.1)
333.1
Other Retail Fascias
UK & ROI
23.2
(133.5)
(110.3)
Europe
67.2
(24.7)
42.5
Asia Pacific
0.2
–
0.2
North America
44.8
–
44.8
Non-Retail Businesses
30.0
(32.0)
(2.0)
Total Sports Fashion
1,043.9
(214.5)
829.4
Outdoor (Reportable Segment)
Total Outdoor
16.4
(39.8)
(23.4)
TOTAL GROUP
1,060.3
(254.3)
806.0
(1)	
Please refer to Note 39 for further details of the restatement.
Strategic Report
Governance Report
Financial Statements
Group Information
257
JD Sports Fashion Plc Annual Report & Accounts 2024

The table below shows a reconciliation of organic Sales Growth for each operating segment and sub-segment for the unaudited 
52 week period ended 27 January 2024 and reconciled to the 53 week period ended 3 February 2024. The analysis is split over 
two tables. 
Revenue 
2023
Impact of 
retranslating at 
2024 rates
Impact of 2023 
and 2024 
disposals
Revenue 
rebased
2023
Acquisitions
2024
Pre-disposal 
revenue of 
disposals
2024
Organic sales 
growth
2024
52 weeks  
2024
£m
 £m
£m
£m
£m
£m
£m
£m
Sports Fashion 
(Reportable Segment)
Premium Retail Fascias
UK & ROI
2,597.6
2.6
–
2,600.2
–
–
60.8
2,661.0
Europe
1,385.8
18.3
–
1,404.1
–
–
355.6
1,759.7
Asia Pacific
430.9
(22.5)
(31.9)
376.5
–
13.2
92.0
481.7
North America
2,845.6
(48.8)
–
2,796.8
–
–
272.2
3,069.0
Total Premium Retail 
Fascias
7,259.9
(50.4)
(31.9)
7,177.6
–
13.2
780.6
7,971.4
Other Retail Fascias
UK & ROI
520.4
–
(499.7)
20.7
–
85.5
(0.8)
105.4
Europe
1,179.7
32.0
(92.8)
1,118.9
–
64.2
52.7
1,235.8
Asia Pacific
2.2
(0.1)
(2.0)
0.1
–
1.6
–
1.7
North America
280.7
(4.7)
–
276.0
–
–
6.5
282.5
Non-Retail Businesses
317.8
(0.4)
(215.6)
101.8
7.6
132.1
6.5
248.0
Total Sports Fashion
9,560.7
(23.6)
(842.0)
8,695.1
7.6
296.6
845.5
9,844.8
Outdoor (Reportable 
Segment)
Total Outdoor
564.3
–
–
564.3
–
–
(11.9)
552.4
TOTAL GROUP
10,125.0
(23.6)
(842.0)
9,259.4
7.6
296.6
833.6
10,397.2
52 Weeks 
2024
Week 53 
2024
53 weeks
2024
LFL
2024
Non-LFL 
2024
LFL
Non-LFL
Organic sales 
growth
Continued
£m
£m
 £m
£m
£m
%
%
%
Sports Fashion 
(Reportable Segment)
Premium Retail Fascias
UK & ROI
2,661.0
30.9
2,691.9
13.5
47.3
+0.5%
+1.8%
+2.3%
Europe
1,759.7
27.9
1,787.6
147.8
207.8
+10.5%
+14.8%
+25.3%
Asia Pacific
481.7
9.4
491.1
46.9
45.1
+12.5%
+12.0%
+24.4%
North America
3,069.0
45.6
3,114.6
108.1
164.1
+3.9%
+5.9%
+9.7%
Total Premium Retail 
Fascias
7,971.4
113.8
8,085.2
316.3
464.3
+4.4%
+6.5%
+10.9%
Other Retail Fascias
UK & ROI
105.4
0.9
106.3
4.2
(5.0)
+20.3%
-24.2%
-3.9%
Europe
1,235.8
19.4
1,255.2
38.6
14.1
+3.4%
+1.3%
+4.7%
Asia Pacific
1.7
–
1.7
–
–
–
–
–
North America
282.5
3.5
286.0
7.8
(1.3)
+2.8%
-0.4%
+2.4%
Non-Retail Businesses
248.0
–
248.0
(2.4)
8.9
-2.4%
+8.7%
+6.4%
Total Sports Fashion
9,844.8
137.6
9,982.4
364.5
481.0
+4.2%
+19.9%
+9.7%
Outdoor (Reportable 
Segment)
Total Outdoor
552.4
7.2
559.6
(14.7)
2.9
-2.6%
+0.5%
-2.1%
TOTAL GROUP
10,397.2
144.8
10,542.0
349.8
483.9
+3.8%
+5.2%
+9.0%
Alternative Performance Measures continued
258
JD Sports Fashion Plc Annual Report & Accounts 2024

Sales Growth From Net New Space 
The definition of sales growth from net new space is outlined in the Organic Sales Growth definition above.
Sales Growth 
One of the key measures of performance is the growth in sales between reporting periods excluding the impact of currency.
The figures below are extracted from the Organic Sales Growth table.
Sales Growth
£m
Revenue 52 weeks 2023 
10,125.0
Impact of retranslating at 2024 currency rate
(23.4)
10,101.6
Revenue 52 weeks 2024
10,397.4
Sales Growth
2.9%
Summary Consolidated Income Statement On A 52 Week Basis
In order to provide comparability with the prior period results for the 52 weeks ended 28 January 2023, the tables below present a 
summary of the Group’s Consolidated Income Statement for the 53 week period to 3 February 2024, adjusted to remove the 
results of week 53, providing an unaudited 52 weeks period to 27 January 2024. In determining the week 53 adjustment, revenue 
and gross profit represents the actual trading performance in that week, with operating costs and net financial expenses allocated 
on a reasonable basis to reflect an estimate of costs for that week, unless a split was not deemed to sufficiently represent the 
actual costs incurred during week 53. 
53 weeks 
2024
Exclude 53rd 
week
 2024
52 weeks 
2024
Restated(1)
52 weeks 
2023
Change
£m
 £m
£m
£m
%
Revenue
10,542.0
(144.8)
10,397.2
10,125.0
+2.7
Gross profit
5,048.0
(61.7)
4,986.3
4,877.6
+2.2
Gross margin
47.9%
42.6%
48.0%
48.2%
Operating costs before adjusting items
(4,068.1)
55.7
(4,012.4)
(3,817.3)
+5.1
Operating profit before adjusting items
979.9
(6.0)
973.9
1,060.3
-8.1
Operating margin before adjusting items
9.3%
9.4%
10.5%
Net financial expense before adjusting items
(62.7)
1.2
(61.5)
(68.9)
-10.7
Profit before tax and adjusting items
917.2
(4.8)
912.4
991.4
-8.0
Adjusting items
(106.0)
–
(106.0)
(504.7)
-79.0
Profit before tax
811.2
(4.8)
806.4
486.7
+65.7
(1)	
Please refer to Note 39 for further details of the restatement.
The table below shows the reconciliation between operating costs before adjusting items and operating costs
53 weeks 
2024
Exclude 53rd 
week
 2024
52 weeks 
2024
Restated(1)
52 weeks 
2023
£m
 £m
£m
£m
Selling and distribution expenses
(3,622.7)
49.6
(3,573.1)
(3,353.5)
Administrative expenses before adjusting items
(483.5)
6.6
(476.9)
(497.3)
Share of equity accounted investees
7.6
(0.1)
7.5
4.9
Other operating income
30.5
(0.4)
30.1
28.6
Operating costs before adjusting items
(4,068.1)
55.7
(4,012.4)
(3,817.3)
Adjusting items within administrative expenses
(52.7)
–
(52.7)
(253.4)
Operating costs
(4,120.8)
55.7
(4,065.1)
(4,070.7)
(1)	
Please refer to Note 39 for further details of the restatement.
Strategic Report
Governance Report
Financial Statements
Group Information
259
JD Sports Fashion Plc Annual Report & Accounts 2024

Annual General Meeting
4 July 2024
Period End (52 weeks)
1 February 2025 
Financial Calendar
Shareholder Information
Registered office
JD Sports Fashion Plc 
Hollinsbrook Way 
Pilsworth 
Bury 
Lancashire BL9 8RR 
Financial advisors 
and stockbrokers
Bank of America Securities		
2 King Edward Street	
London EC1A 1HQ
 
Peel Hunt LLP 
7th Floor 
100 Liverpool Street 
London EC2M 2AT
Principal bankers
Barclays Bank Plc 
43 High Street 
Sutton 
Surrey SM1 1DR
Solicitors
Addleshaw Goddard LLP 
1 St. Peter’s Square 
Manchester M2 3DE
Freshfields Bruckhaus 
Deringer LLP 
100 Bishopsgate 
London EC2P 2SR
Company number
Registered in England 
and Wales, 
Number 1888425
Financial public 
relations
FGS Global	
	
The Adelphi	
	
1-11 John Adam Street	
London WC2N 6HT
Registrars
Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA
Auditor
Deloitte LLP	
	
The Hanover Building	
Corporation Street	
Manchester, M4 4AH
© JD Sports Fashion Plc 2024
260
JD Sports Fashion Plc Annual Report & Accounts 2024


JD Sports Fashion Plc
Annual Report & Accounts 2024