Quarterlytics / Joules Group Plc

Joules Group Plc

joul · LSE
Claim this profile
Ticker joul
Exchange LSE
Sector
Industry
Employees 1001-5000
← All annual reports
FY2018 Annual Report · Joules Group Plc
Sign in to download
Loading PDF…
CUT FROM A
DIFFERENT CLOTH

ANNUAL REPORT &
ACCOUNTS 2017/2018

a look behind the seams

CUT FROM A
DIFFERENT CLOTH

ANNUAL REPORT &
ACCOUNTS 2017/2018

a look behind the seams

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

Certain information contained in this document, including any information as to the Group’s strategy, plans or future financial or operating performance, constitutes ‘‘forward-

looking statements’’.  These forward-looking statements may be identified by the use of forward-looking terminology, including the terms ‘‘believes’’, ‘‘estimates’’, ‘‘anticipates’’, 

‘‘projects’’, ‘‘expects’’, ‘‘intends’’, ‘‘aims’’, ‘‘plans’’, ‘‘predicts’’, ‘‘may’’, ‘‘will’’, ‘‘seeks’’, ‘‘could’’, ‘‘targets’’, ‘‘assumes’’, ‘‘positioned’’ or ‘‘should’’ or, in each case, their negative or 

other variations or comparable terminology, or by discussions of strategy, plans, objectives, goals, future events or intentions.  These forward-looking statements include 

all matters that are not historical facts.  They appear in a number of places throughout this document and include statements regarding the intentions, beliefs or current 

expectations of the Directors concerning, among other things, the Group’s results of operations, financial condition, prospects, growth, strategies and the industries in which 

the Group operates.

By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the 

future or are beyond the Group’s control.  Forward-looking statements are not guarantees of future performance. Even if the Group’s actual results of operations, financial 

condition and the development of the industries in which the Group operates are consistent with the forward-looking statements contained in this document, those results or 

developments may not be indicative of results or developments in subsequent periods. Accordingly, undue reliance should not be placed on these statements.

The forward-looking statements contained in this document speak only as of the date of this document.  The Group and its Directors expressly disclaim any obligation or 

undertaking to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, unless required to do so by 

applicable law, the AIM Rules for Companies or the Disclosure and Transparency Rules.

Note: The financial information contained in this document, including the financial information presented in a number of tables in this document, has been rounded to the 

nearest whole number or the nearest decimal place. Therefore, the actual arithmetic total of the numbers in a column or row in a certain table may not conform exactly to the 

total figures given for that column or row. In addition, certain percentages presented in the tables in this document reflect calculations based upon the underlying information 

prior to rounding, and accordingly, may not conform exactly to the percentages that would be derived if the relevant calculations were based upon the rounded numbers. 

C O N T E N TS

HIGHLIGHTS 

CHAPTER 1 - STRATEGIC REPORT 

Chairman’s Statement 

Chief Executive’s Strategic Report 

Financial Review 

Principal Risks and Uncertainties 

Social Responsibility 

CHAPTER 2 - CORPORATE GOVERNANCE 

Board of Directors 

Governance Framework 

Audit Committee Report 

Nomination Committee Report 

Directors’ Remuneration Report 

Directors’ Report 

Statement of Directors’ Responsibilities  

CHAPTER 3 - CONSOLIDATED FINANCIAL STATEMENTS 

Auditor’s Report 

Consolidated Income Statement 

Consolidated Statement of Comprehensive Income  

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Cash Flow Statement 

Notes to the Consolidated Financial Statements 

Company Balance Sheet 

Company Statement of Changes in Equity 

Notes to the Company Financial Statements 

Company Information 

C O N T E N TS   5

4 - 5

10 - 11

12 - 19 

20 - 23

24 - 25

26 - 31

34

35 - 37

38 - 39

40

41 - 49

50 - 51

52

57 - 60 

62

62

63

64

65

66 - 90

92

93

94 - 96

97

Company Secretary: 

Jonathan William Dargie

Registered Office: 

Joules Building, The Point, Rockingham Road, Market Harborough, Leicestershire, LE16 7QU

Nominated Adviser: 

Peel Hunt LLP, Moor House, 120 London Wall, London, EC2Y 5ET

Broker: 

Liberum Capital Limited, Ropemaker Place, Level 12, 25 Ropemaker Street, London, EC2Y 9LY

Corporate PR: 

Hudson Sandler, 25 Charterhouse Square, London, EC1M 6AE 

Legal Advisors: 

Eversheds LLP, 115 Colmore Row, Birmingham, B3 3AL 

Auditor: 

Registrars: 

Deloitte LLP, 1 Woodborough Road, Nottingham, NG1 3FG

Equiniti Limited, Aspect House, Spencer Road, Lancing, BN99 6DA 

Joules Group plc - Registered in England and Wales number: 10164829. Website - www.joulesgroup.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6    H I G H L I G H TS

H I G H L I G H TS   7

H I G H L I G H TS

•

•

Revenue increased by 18.4% to £185.9 million -
up 18.8% in constant currency to £186.0 million

Underlying1 Profit Before Tax increased by 28.5%
to £13.0 million

•

Statutory PBT increased by 25.6% to £11.2 million

•

Underlying EBITDA2 increased by 24.4% to £21.1 million

•

•

•

•

•

Underlying basic EPS increased by 28.5% to 11.8 pence, 
with Statutory basic EPS up by 36% to 9.9 pence

Gross margin increased by 25 basis points to 55.7%

Active3 customers increased by 23.4% to 1.15 million

International revenue increased by 35.7% (40.4% constant 
currency) - now representing 13.1% of Group revenue

Final dividend of 1.3 pence per share proposed

1. Underlying excludes exceptional items, primarily related to the costs of admission to

AIM and the expense of share based compensation awards introduced following the IPO.

2. EBITDA is a non-GAAP measure, a reconciliation to operating profit is provided in the 

Financial Review.

3. Active customer is a customer registered on our database who has made a transaction in 

the last 12 months.

Reconciliation to statutory profit before tax:

£M IL LION

FY 18

FY 17

Underlying profit before tax

IPO transaction costs

Share based compensation

Statutory profit before tax

13.0

-

(1.8)

11.2

10.1    

(0.3)

(0.8)

8.9

8    O U R   V I S I O N

O U R   V I S I O N   9

O U R   V I S I O N

CONTEMPORARY COUNTRY LOVING
We celebrate our rural roots by designing clothing, accessories
and homeware for today’s family lifestyle.

INSPIRED BY
NATURE
We take inspiration from all
of the flora and fauna that can be
found in the countryside and along
the coasts of Britain.

RESPECT THE
ENVIRONMENT
As a brand that was established
in the countryside, we see it
as our responsibility to look after
the world around us. 

CONNECT WITH LIFE’S
HAPPY FEELINGS 
Life is busy. We want to
slow down, stop and take
pleasure in the simple things
that make us happy.

CLOTHES TO ENABLE
YOUR LIFESTYLE
We blend style with practicality
to create collections that are
built to last.

COLOUR AND PRINT
Our Print Team are experts in colour. 
All of our prints are hand-drawn or 
hand-painted in-house, and the unique 
way we use colour and print makes us 
stand out from the crowd.

CAPTURING THE SEASONS
Spring, summer, autumn
and winter. In Britain we’re
lucky to have four very different 
seasons. We always look to them
for inspiration.

FUN
Our upbeat and positive outlook
on life can be seen in everything
we do – from the way we use
colour and print to our tone of
voice and packaging.

ATTENTION TO DETAIL
Our designs capture not only
the eye but the imagination.
Hidden details are set to surprise
and delight people of all ages. 

QUALITY
It can be seen in the way we
work and felt in what we create.

1C H A P T E R

STR ATEGIC REP ORT

earning our stripes

A CL ASSIC WITH A TWIST

Our much-loved Harbour Top first burst onto the scene in 2006. Inspired by the classic

Breton – it quickly became a best-seller. Since then we’ve added twists to the traditional

navy stripes by adding eye-catching colours, hand-painted prints and embroidery detail.

C H A I R M A N ’S   STAT E M E N T   13

C H A I R M A N ’S   STAT E M E N T
J O U L E S   G R O U P   P LC

INTRODUCTION
I am very pleased to update the Group’s stakeholders
on what has been another outstanding year of progress. 
We have continued to expand Joules as a premium lifestyle 
brand across distribution channels, product categories and 
geographic markets and, I am delighted to say, delivered a 
profit performance for the year that exceeded the Board’s 
initial expectations. 

Group revenues increased by 18.4% year on year, reflecting 
strong growth across both our Retail and Wholesale 
segments. This momentum, in combination with improved 
Group gross margin and disciplined cost management, has 
resulted in a 28.5% increase in underlying profit before tax 
with statutory profit before tax up 25.6%. This very pleasing 
outcome reflects the strength and appeal of the Joules brand 
and the quality of product offering as well as our loyal and 
growing customer base.

STRATEGIC PROGRESS
The Group has a clear growth strategy which Colin Porter 
expands upon in the Chief Executive’s review of this Annual 
Report. This focused strategy is built on four key pillars: 
increasing customer value; expanding brand sales in the UK 
market through appropriate channels; developing the brand 
in targeted international markets, primarily the US and 
Germany; and expanding the product range into new areas 
that are appropriate for Joules. 

At the core of this growth strategy, and indeed everything 
we do, is our much-loved and special brand. The Joules 
brand is strong, distinctive and offers a unique product 
proposition that supports our customers’ lifestyles. We 
continue to nurture and develop the brand by ensuring that 
our entire proposition continually meets and exceeds our 
loyal customers’ expectations for the quality and values that 
collectively make Joules stand out from the crowd.  

The Group’s resolute attention to carefully nurturing the brand 
has never been more important. The retail landscape is changing 
globally as technology provides customers with new ways to buy 
their favourite products. We are investing in and developing 
the channels through which we engage with our customers to 
ensure that their experience is as great online, on social media 
or through one of our partners as it is in our own stores.  

FINANCIAL RESULTS & DIVIDEND
Group revenue of £185.9 million increased by 18.4% 
compared to the prior period (FY17: £157.0m). This reflects 
strong growth in both the Retail and Wholesale segments.   
Joules delivered growth across all product categories with a 
strong performance in the core Womenswear category – with 
outerwear, dresses and tops continuing to prove particularly 
popular with our customers. Further development of our 
Accessories, Footwear and Childrenswear categories also 
contributed to the strong revenue growth.

Underlying profit before tax increased by 28.5%, and basic 
underlying EPS was 11.8 pence per share (FY17: 9.2 pence). 
Statutory profit before tax increased by 25.6% and statutory 
EPS was 9.9 pence per share (FY17: 7.2 pence). 

The Board has proposed a final dividend of 1.3 pence per share, 
which, if approved at the shareholders AGM, will take the 
dividend for the full year to 2.0 pence per share (FY17: 1.8 pence).

The Strategic Report and Financial Review that follow 
provide a more in-depth analysis of the trading performance 
and financial results of the Group. 

BOARD CHANGES
As announced on 18 May 2018, I will step down as Non-
Executive Chairman of Joules on 31 July 2018 having 
completed more than five years in the role. It has been 
a great pleasure to Chair the Joules Board throughout a 
period of such strong growth and transformation, including 
our successful IPO in 2016. I am confident that Joules is 
in a tremendous position to continue to deliver its growth 
strategy and look forward to following the brand’s journey 
as it goes from strength to strength.

The Group has identified and secured a fantastic replacement 
Non-Executive Chairman in Ian Filby. Ian has extensive 
public company and retail experience and I am sure he will 
contribute a huge amount to the Board over the coming years.

OUR TEAM
The creativity, energy and talent of our entire team remains 
critical to driving the business forward. I would like to take 
this opportunity to thank all colleagues across the world for 
their outstanding efforts throughout the year, and indeed 
throughout my entire time with Joules. The passion and 
dedication of our team, from management in head office 
through to our stores and those in other markets, creates
a true competitive advantage for our business.  

OUTLOOK
The brand has strong momentum and we have seen good 
growth in the first few weeks of our new financial year with 
positive early feedback on our Spring/Summer 2019 ranges 
from our wholesale customers.

The challenges facing the wider UK retail sector are 
well documented. The shift towards online shopping in 
combination with sector discounting, cost and consumer 
spending pressures is making life incredibly challenging for 
some retail businesses.  

However, Joules is a distinctive brand with a strong 
connection with its customers and we have a flexible 
business model and multiple routes to market supported 
by a well invested infrastructure and a committed and 
enterprising team.  I therefore believe that Joules remains 
very well positioned to continue to grow and flourish in the 
UK and internationally despite the uncertain and changing 
nature of the retail sector.

On a geographic basis, UK sales increased 16.2% and 
international sales increased 40.4% on a constant currency 
basis, now representing 13.1% of Group revenue (FY17: 11.5%).  

NEIL MCCAUSLAND
Chairman

 
14   C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T
B U S I N E SS   M O D E L

CHIEF EXECUTIVE’S STRATEGIC REPORT
I am very pleased with the strategic progress achieved by 
the Group in FY18 as the brand continued to grow across 
distribution channels and product categories both in the UK 
and internationally.  Our performance continues to reflect 
the strength of the Joules brand, the appeal of our products 
and our flexible multi-channel business model. 

THE JOULES BRAND
Joules is a brand with authentic heritage and strong brand 
values that underpin the Group’s exciting growth potential. 
Ever since Tom Joule established the brand nearly three 
decades ago, Joules has been committed to surprising and 
delighting its growing community of customers with a sense 
of fun and quirky Britishness.

Maintaining and developing a strong brand that has real 
affinity and connection with its customers has never been 
more important than when market conditions are challenging 
across the retail sector. During the year, we have taken steps 
to invest further in the development of the Joules brand to 
reinforce what it stands for and ensure consistency of how it 
is conveyed across all customer touch points.

“Contemporary country loving” is at the heart of the Joules 
brand and provides the vision we all work towards. Our 
in-house creative team take inspiration from nature and the 
changing British seasons to design clothing that enables our 
customers’ lifestyles, come rain or shine. We stand out with 
our unique use of colour and print – all of which are hand 
drawn by our in-house team – as well as unexpected details. 
The Joules brand is all about connecting with life’s happy 
feelings and embracing quality time, doing the things we 
love with the people who matter.  

We were pleased that the brand’s continued success 
was recognised at the 2017 Drapers Awards where the 
business won Fashion Retail Business of the Year (between 
£101m-£500m turnover), as well as at this year’s Retail 
Week Awards, where Joules received a Mark of Excellence 
within The Best Fashion Retailer category, demonstrating 
an industry-wide recognition of our distinctive brand, 
quality products and outstanding customer engagement.  
What’s most important is what our customers say about our 
brand, so we are very proud of our 9.3/10 Trust Pilot rating 
from more than 2,000 customer reviews.

OUR BUSINESS MODEL – A TRULY MULTI-CHANNEL 
LIFESTYLE BRAND
Joules was established as a multi-channel brand with a 
vision of being available to our customers whenever and 
wherever they choose to spend their time.  We distribute 
the brand through what we call our “Total Retail” platform.  
A platform that provides a fully Joules-branded customer 
experience across our portfolio of stores and concessions; 
our fast-growing e-commerce platform; country shows and 
events; and, more recently, across a range of selected online 
marketplaces.

In addition, and to further support our goal of ensuring the 
brand is present wherever our customers spend their time, 
we have a large network of wholesale customers in the UK 
and internationally. The Joules brand is also increasingly 
available through the retail channels of our brand licence 
partners.

This flexible and adaptable approach to distributing the 
brand enables our customers to engage with Joules in a 
way, and at a time, that works for them, and means that the 
Group is not reliant on any single route to market.  This is 
reflected in the Group’s balanced revenue mix across these 
complementary distribution channels.

 
16   C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T   17

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T
ST R AT E G Y

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T
ST R AT E G I C   P R I O R I T I E S   A N D   D E V E LO P M E N TS

INCREASING CUSTOMER VALUE
•  Active customer numbers passed one million in the year  
  with continued growth in new customers and increased  
  retention and reactivation of the existing base
•  17 customer events held in stores through the year 
•  Trust Pilot rating 9.3/10 – over 2,000 responses
•  Over 475,000 Facebook followers and over 160,000  
   Instagram followers with high levels of monthly  
  engagement

INTERNATIONAL EXTENSION
•  In the US, Dillard’s department store launched Joules  
  Womenswear in 100 stores from Spring/Summer 2018
•  Completed transition of US independent stockist accounts  

from third-party distributor to in-house management 

•  Germany wholesale continues to grow through 

independent accounts

•  Dedicated US and German websites delivered very strong   
  e-commerce sales growth with increased marketing support
•  Significantly improved international wholesale Gross margin

DRIVE TOTAL UK BRAND SALES
•  E-commerce now over 38% of retail sales
•  15 net new stores opened during the period
•  Six stores relocated
•  John Lewis womenswear to be converted from wholesale  
to retail-concession model for the Autumn/Winter 2018 
season

•  Continued strong wholesale growth within both larger
  and independent accounts
•  Strong growth in Spring/Summer 2018 order book

PRODUCT EXTENSION
•  Launch of Joules sofa collections in partnership with    
  DFS. Extended from initial 10 DFS stores to 40 stores
  and online
•  New colourful umbrella range launched in partnership  
  with Fulton
•  Continued expansion of women’s footwear category and    
  product development within childrenswear and accessories
•  Licensing revenue growth of 82%

OUR GROWTH STRATEGY 
We have a clear strategy for the long-term development of Joules as a premium lifestyle brand, both in the UK and 
internationally. This strategy is built on the following key pillars and is continuously underpinned by our distinctive brand, 
unique products and unwavering customer focus. This strategy is delivered by our exceptional team of people and supported 
by well-invested systems and infrastructure.

1. INCREASING CUSTOMER VALUE - For Joules, ‘Customer Value’ means increasing our base of active customers and their 
frequency of interaction with and spend with the brand.  Our goal is for customers who are actively engaging with and 
amplifying our brand, to ultimately choose to allocate more of their clothing, footwear and accessories spend on our 
unique Joules products. This is achieved through delivering relevant, consistent and increasingly tailored, cross-channel 
experiences and communications, for both new and existing customers.

2. DRIVE TOTAL UK BRAND SALES - As a multi-channel brand, we seek to grow total UK brand sales within our target 
customer segments by increasing the availability and accessibility of our products across existing and emerging distribution 
channels.  Our goal is to make it easy for our customers to discover, be inspired by, purchase, receive and, if necessary, 
return or exchange, our products. We achieve this by being located where our customers choose to spend their time. 
Our priorities are:

TOTAL RETAIL
Our Joules branded retail proposition spans stores & concessions, e-commerce and online marketplaces. The in-store and 
e-commerce proposition are increasingly converging and the development of these channels as part of an integrated and 
consistent, customer focused, proposition is central to our growth strategy and reflected in our infrastructure investments.

– E-COMMERCE: is a fast-growing and evolving channel. We expect to continue to increase the mix of e-commerce 
sales as a proportion of our total retail sales through ongoing enhancements to our e-commerce platform, the 
customer proposition and our customer relationship management capability.

– STORES & CONCESSIONS: there is further potential for the brand to increase its physical retail space in the 
UK and ROI. This will be achieved through opening new stores in attractive locations, opening concessions with 
carefully selected partners, and selected relocations of existing stores to larger sites that better reflect our brand 
and product range.  Concession openings can include the conversion of existing wholesale accounts where there is an 
opportunity to improve the brand presence and customer experience.

– MARKETPLACES: we will leverage our wholesale capabilities and relationships to support emerging new retail 
channels such as online marketplaces and ‘fulfilled by’ models that offer new routes to reach our target customer 
base in the UK and internationally.

WHOLESALE 
We broaden the reach of the Joules brand through selected wholesale partners that are closely aligned with our brand
values and product categories - including specialist independents, department stores and online retailers.  

3. INTERNATIONAL EXPANSION - The Joules brand and products resonate well in international markets. We develop 
international markets via a wholesale model supported by e-commerce, leveraging our investment in our central creative 
and design functions, supply chain and infrastructure.  Our priority markets are the US and Germany, where our brand and 
products are resonating well with our growing customer following.

4. PRODUCT EXTENSION - The Joules product offer extends to meet many of the lifestyle needs of our customers. Joules has 
had success extending the product offer within existing categories and into new categories; we will continue to expand into 
new product categories that are appropriate for the development of the Joules brand both organically and by working with 
carefully selected licence partners.

   
 
 
 
18   C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T   19

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T
K E Y   P E R F O R M A N C E   I N D I C ATO R S

OUR FINANCIAL KPIS
Our financial KPIs are:

• Revenue by channel - delivering balanced growth across our core-sales channels
• Group Gross margin - maintaining overall product level profitability whilst developing the different channels to market 
• Underlying EBITDA margin – how we are effectively leveraging our cost base and infrastructure
• Return on Capital Employed (‘ROCE’) – how we are managing working capital and growth capital investments

KEY PERFORMANCE INDICATORS
Our KPIs have been selected based on their link to the successful delivery of our strategy. They are monitored
by the Board on a regular basis.

FINANCIAL KPIS

STRATEGIC KPIS

NUMBER OF STORES

TOTAL SELLING SPACE (SQ FT)

FY14

FY15

FY16

FY17

FY18

80

FY14

84,500

91

FY15

100,000

97

FY16

111,000

108

FY17

135,100

123

FY18

163,400

INTERNATIONAL AS % OF TOTAL REVENUE

ACTIVE CUSTOMER NUMBERS 1

REVENUE BY CHANNEL 3 £M

GROUP GROSS MARGIN

18 0

16 0

14 0

12 0

10 0

80

60

40

20

0

26 .9

23 .9

39 .3

55 .5

49 .8

44 .7

38 .9

37 .2

30 .1

31 .6

25 .8

52 .4

58 .2

68 .3

75 .0

56 .0

55 .5

55 .0

54 .5

54 .0

53 .5

53 .0

52 .5

52 .0

55 .0%

55. 4%

55. 7%

53 .3%

53. 5%

FY14

FY152

FY16

FY17

FY18

FY14

FY152

FY16

FY17

FY18

STORES & CONCESSIONS

E-COMMERCE

WHOLESALE

UNDERLYING EBITDA MARGIN

ROCE 4 %

11 .3%

10 .8%

10 .3%

11 .0

10 .5

10 .0

9.5

9.0

8.5

8.0

9.5 %

9.0 %

35

30

25

20

15

10

5

30 .0%

27 .3%

32 .5% 32. 2% 31. 5%

FY14

5.8%

FY14

529,000

FY14

FY152

FY16

FY17

FY18

FY14

FY152

FY16

FY17

FY18

FY15

FY16

FY17

FY18

9.1%

FY15

621,000

10.1%

FY16

824,000

11.5%

FY17

931,000

13.1%

FY18

1,149,000

1Active customer defined as a customer who is registered on our database and has transacted within the last 12 months.  

2FY15 was a 53-week period.

3Revenue by Channel excludes Shows and Licensing. 

4Return on Capital employed (‘ROCE’) is calculated as Underlying Operating Profit after Tax divided by Average Capital employed

(Capital employed defined as Underlying Net Assets adjusted for excess cash balances). FY14, FY15 and FY16 restated for consistency.

20   C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T
B U S I N E SS   R E V I E W

RETAIL: MULTI-CHANNEL PROGRESS
Retail revenue, which includes stores and concessions, 
e-commerce and shows, continued to increase impressively, 
up by 15.9% during the year to £129.7 million (FY17: 
£111.9m). This reflected growth from stores and very strong 
e-commerce growth, with e-commerce revenue increasing 
by 28.0% to represent 38.4% of total retail revenue (FY17: 
34.8%).

The Group’s store coverage across the UK and ROI 
increased to 123 stores at the end of the Period (FY17: 108 
stores), with 17 new openings and two closures (15 net 
new stores). We also relocated six stores in the year (FY17: 
3), typically this was to larger sites that better reflect our 
brand and product range. This expansion increased our 
total selling space to 163,400 square feet (FY17: 135,100 
square feet) at the Period end. The average payback on 
new stores, opened for more than one year, continues to be 
well within our appraisal threshold of 24 months, and all 
but two of our stores deliver a positive profit contribution, 
with plans in place to achieve positive contribution in the 
two marginally negative contribution stores.

The new openings were spread across our different store 
location types reflecting the breadth of appeal of the Joules 
brand, including:

•  Lifestyle - Abersoch, Ambleside, Holt (2nd store), Salcombe  
(2nd store), Lyme Regis, St Ives (2nd store), Alnwick;

•  Local - Nantwich; 
•  High Street - Bracknell, Ipswich, Perth, Salisbury; 
•  Metro - Oxford, Peterborough, Southampton;
•  Regional Shopping Centre - Rushden Lakes;
•  Premium Outlet - Gloucester Quays.

Our UK store presence continues to play an important role 
in building brand awareness and driving new customer 
acquisition and retention. In FY19, we anticipate opening 
29 concessions, as we transition our existing wholesale 
partnership with John Lewis to a retail concession model 
for the womenswear category, and around six new stores.

E-commerce continued to achieve strong growth, increasing 
by 28.0% to represent 38.4% of total retail sales (FY17: 
34.8%). We have continued to invest in our e-commerce 
platform including enhancements to digital content, 
payment and delivery propositions, as well as in targeted 
customer marketing which has helped us to grow visitor 
numbers and improve conversion rates. Mobile is now the 
most important e-commerce channel for our customers, 
with traffic from a mobile device (including tablets) 
representing around three quarters of total traffic.    

Our ‘Total Retail’ approach allows us to adapt to meet 
evolving customer expectations and behaviours – this 
includes offering an increasingly seamless in-store/online 
experience including services such as Click & Collect and 

Order-in-Store fulfilment options, seamless in-store returns 
and exchanges for e-commerce orders and consistent cross-
channel communications and promotions.

WHOLESALE: UK AND INTERNATIONAL EXPANSION 
Wholesale continued to deliver strong revenue growth, up 
by 24.1% year on year to £55.5 million (FY17: £44.7m). This 
reflects the differentiation and appeal of the Joules brand 
amongst wholesale customers both in the UK and our target 
international markets of the US and Germany.  

In the UK, we continued to see good growth in both our 
‘house account’ channel (which consists of multi-site 
retailers and large online players) and from the ‘field 
account’ channel where we have over 500 independent 
stockists. The house account channel saw growth with 
existing customers and from new customers as we continue 
to develop new partnerships across lifestyle sectors.   
During FY19 our existing wholesale activity with John 
Lewis womenswear and with Next Label will be transitioned 
to the retail concession model.

INTERNATIONAL
Total international sales increased by 40.4% (in constant 
currency) to £24.6 million (FY17: £17.5m), now representing 
13.1% of total Group revenue (FY17: 11.5%). Strong 
international wholesale growth was supported by good 
performance in our international e-commerce activity where 
an increase in digital marketing drove strong revenue 
growth across both our US and German websites.  

In the US, we continued to progress with our proven 
expansion strategy, which consists of extending both our 
brand presence with new wholesale partners as well as 
expanding our category penetration and developing new 
categories with existing partners.  During the year we 
expanded our presence in leading department stores with 
Nordstrom increasing the range of Joules products in response 
to their customers’ appetite and demand for the brand. In 
addition, Dillard’s launched Joules womenswear across 100 of 
their stores for the Spring/Summer 2018 season following the 
launch of childrenswear in Dillard’s in the Autumn/Winter 
2016 season. We are pleased with the customer reactions and 
the brand’s momentum so far and we see significant further 
potential for Joules across the US market. 

During the year, we also took the important step of bringing 
the management of our US independent stockist accounts 
in-house, to be managed by our New York-based sales 
and marketing team rather than through a third-party 
distributor.  The transition completed in the second half 
of the year and we anticipate future benefits of having full 
control over the long-term growth of the brand within the US. 

In Germany we continued to perform in line with 
expectations and have good momentum, particularly within 
the independent stockist channels.

DEVELOPMENT AS A LIFESTYLE BRAND 
Joules delivered sales growth across all product categories 
with a particularly good performance in the core 
Womenswear category – outerwear. This includes our 
colourful “Right as Rain” ranges, which proved particularly 
popular with our customers as did our core jersey top ranges.   
Our famous, colourful and functional wellington boots 
ranges continued to be well received by our customers, 
whilst our broader footwear range was also expanded in 
the year, following positive customer feedback and demand, 
with our Chelsea Boot range featuring new colourways and 
embroidered styles, as well as a new slipper collection and 
expanded summer sandal range.

Our accessories offer continued to develop in the year, with 
notable successes including handbags, purses and hats. 

We will continue to expand our product offer into core 
categories where the brand is relevant to our customer base.   
In the year we saw developments within women’s nightwear 
and knitwear and in our baby category with an increased 
range of baby outfits, hats and socks.

We will also build the brand through entering new product 
categories that are relevant to our customers’ lifestyles 
by partnering, typically on a licence basis, with carefully 
selected businesses that align with Joules’ values.  In 
December 2017 we launched the Joules sofa range in 
partnership with DFS. Working closely with DFS, we created 
four sofa collections, all of which showcase elements of 
Joules’ unique prints, design features and colour.  Following 
a positive customer response to the range in the initial 10 
stores, the collections were rolled out to 40 DFS stores and 
online via the DFS website.

We also expanded the brand through a partnership with 
Fulton for Joules umbrellas and further expanded the 
Joules-branded toiletries and gift range in Boots.

CUSTOMER COMMUNITY 
Joules has a loyal and highly engaged customer community.  
Active customers - customers registered on our database 
who have purchased in the last twelve months increased by 
23.4% over the year, to stand at 1.15 million (FY17: 931,000).  
This growth was supported by effective new customer 
acquisition activity, both in-store and through primarily 
digital marketing, as well as improved retention of existing 
customers. Our average customer acquisition cost remained 
in line with the prior year.

Our customers engage with, and amplify, our distinctive 
brand across their social media platforms.  Our Facebook 
and Instagram followers both increased in the year - to more 
than 475,000 and 160,000 followers respectively with both 
platforms having high levels of monthly engagement.  

We ran several brand relevant campaigns during the 
year including a ‘Design a Lunchbox’ competition, which 
was launched during the September back to school period 
and gave our customers the opportunity to win a family 
holiday.  The winning print was also applied to product that 
was available to buy online.  Our social media and digital 
campaigns have also worked well internationally.

C H I E F   E X E C U T I V E ’S   ST R AT E G I C   R E P O R T   21

In the US our launch of womenswear at Dillard’s department 
stores was supported by a range of social media activity 
including a “win a Joules Mini” competition, that reached 
nearly 300,000 people.

The year also saw us increasing our focus to ‘surprise and 
delight’ our most valuable customers including exclusive 
offers and invitations to in-store events, such as our very 
successful Christmas wreath making evenings. 

INVESTING IN LONG TERM GROWTH
The Group’s strategy and focus is aimed towards the long 
term and sustainable development of the Joules brand. We 
continue to invest in our e-commerce proposition, stores, 
infrastructure, systems and people to deliver this. 

In the second half of the year, we completed the 
implementation and migration to our new group-wide 
ERP system, Microsoft Dynamics AX.  We anticipate that, 
following a period of transition, this investment will bring 
benefits including enhanced stock management across 
channels, process efficiencies and simplification of the IT 
environment over the coming years. 

At the beginning of the financial year we acquired the 
freehold for a new head office premises located very close 
to our existing head office in Market Harborough.  The site 
includes an existing office building and development land 
to support future growth.   The design phase for the new 
head office facility is now complete and we anticipate that 
work will start on the development early in the second half 
of FY19.  This important investment will further strengthen 
our brand values and culture and create a more flexible, 
modern working environment for our head office teams. 

PEOPLE
The creativity, skill and commitment of the Joules team are 
key to the brand’s continued success and I would like to take 
this opportunity to thank all colleagues across the Group for 
their hard work throughout the year.

We remain committed to investing in the skills and 
development of our people across the business, with the aim 
of making our customers’ experiences with Joules the very 
best they can be.

In May 2018 the Company announced that Neil McCausland 
will step down as Non-Executive Chairman of Joules on 31 
July 2018 having completed more than five years of service 
on the Board.  Neil has made a fantastic contribution to 
Joules’ development and he leaves the business in great 
health and with multiple growth opportunities ahead. 

At the same time, we look forward to welcoming Ian Filby 
into the role of Non-Executive Chairman from 1 August 
2018.  Ian is a highly respected retail executive and I am 
delighted that he is joining Joules.

COLIN PORTER
Chief Executive Officer

 
22   F I N A N C I A L   R E V I E W

F I N A N C I A L   R E V I E W
J O U L E S   G R O U P   P LC

PROFIT BEFORE TAX – UNDERLYING AND STATUTORY
Underlying profit before tax (‘PBT’) was £13.0 million for 
the 52 weeks to 27 May 2018, an increase of 28.5% on the 
prior period (FY17: £10.1m).  Statutory PBT including 
share-based compensation and exceptional IPO transaction 
costs was £11.2 million (FY17: £8.9m), an increase of 25.6%.

EARNINGS BEFORE INTEREST, TAX, DEPRECIATION
& AMORTISATION - UNDERLYING (‘EBITDA’)
Underlying EBITDA increased by 24.4% to £21.1 million 
(FY17: £16.9m) and the underlying EBITDA margin 
increased by 55 basis points from 10.8% to 11.3%.

UNDERLYING AND STATUTORY RESULTS
Certain items have been excluded from the underlying 
results reported in the front section of this Annual Report.  
In the Period these solely relate to non-cash share-based 
compensation plan expense. The prior period also included 
IPO transaction costs. These adjustments are intended to 
provide the reader with a more meaningful year-on-year 
comparison. 

Executive and employee share-based compensation plans 
were established at the time of the IPO, in May 2016. In 
accordance with IFRS 2, the non-cash expense related 
to awards under the share plans is accounted for within 
administrative expenses over the period until the shares 
are exercised, typically assumed as three years. The first 
awards under these plans were made in FY17 and the 
second awards were made in FY18. As the share plan award 
cycle matures over the first three years, the related expense 
is anticipated to increase each year. At maturity, the annual 
share-based compensation charge is anticipated to be 
approximately £2.0 million per year on achieving the target 
performance, rising to approximately £2.8 million per year 
on achieving maximum performance. During this maturity 
phase of the new share plans, the expense is treated as 
‘non-underlying’.

Further detail on the share plans is contained within the 
Director’s Remuneration Report and the Consolidated 
Financial Statements. A reconciliation between Underlying 
and Statutory (GAAP) results is provided below:

52 WEEKS ENDED 27 MAY 2018

52 WEEKS ENDED 27 MAY 2017

£MILLION

UNDERLYING

SHARE BASED

STATUTORY

UNDERLYING

SHARE BASED

IPO COSTS

STATUTORY

COMPENSATION

COMPENSATION

Revenue
Gross profit
Admin expenses

Operating profit
Net finance costs

Profit before tax

Operating profit
Depreciation &
amortisation
EBITDA

185.9
103.5
(90.2)

13.3
(0.3)

13.0

13.3
7.8

21.1

185.9
103.5
(92.0)

(11.5)
(0.3)

11.2

(1.8)

(1.8)

(1.8)

157.0
87.1
(76.7)

10.3
(0.2)

10.1

10.3
6.6

16.9

(0.8)

(0.8)

(0.3)

(0.3)

(0.8)

(0.3)

157.0
87.1
(77.9)

9.2
(0.2)

8.9

F I N A N C I A L   R E V I E W   23

REVENUE
Group revenue increased by 18.4% to £185.9 million from 
£157.0 million in FY17 (up 18.8% on a constant currency 
basis), with Retail revenue increasing by 15.9% to £129.7m 
(FY17: £111.9m) and Wholesale revenue increasing by 
24.1% to £55.5m (FY17: £44.7m) (up 25.8% on a constant 
currency basis).  Sales in international markets, which are 
predominantly wholesale, increased by 35.7% (40.4% on a 
constant currency basis) and now represent 13.1% of Group 
revenues (FY17: 11.5%). 

RETAIL - STORES AND CONSESSIONS
Store revenue at £75.0 million increased by 9.8% in the 
year. During the year we opened 17 new stores and closed 
two stores, resulting in an increase in owned store numbers 
from 108 to 123. We also relocated six stores during the 
year, to increase selling space or improve location. We had 
three franchise stores at the end of FY18 (FY17: 3). 

RETAIL – E-COMMERCE
E-commerce revenue at £49.8 million increased by 28.0% 
and represented 38.4% of total Retail revenue (FY17: 
34.8%). The e-commerce channel continued to benefit from 
higher visitor numbers and improved conversion which was 
supported by our ongoing new customer acquisition and 
retention activity as well as enhancements to the customer 
experience and e-commerce platform.

WHOLESALE
Wholesale revenue at £55.5 million increased by 24.1% 
(25.8% on a constant currency basis). Good revenue 
growth was seen in the UK and in international markets 
and across both larger ‘house account’ and smaller ‘field 
account’ customers. For independent stockists in the US, we 
successfully completed the transition from the third-party 
distributor to an in-house distribution model during the 
second half of the Period.

LICENSING
Although still a relatively small contribution to Group 
revenue, revenue from licensing activity increased by 
81.7% in the year to £0.7 million.  The increase follows the 
successful launch of the Joules sofa range in partnership 
with DFS and an increased focus on existing brand licence 
partnerships that include toiletries, bedding and eyewear.

GROSS MARGIN
Gross margin at 55.7% was 25 basis points higher than 
the prior year.  The Retail segment gross margin improved 
by 40 basis points, despite a challenging UK retail sector 
environment, as a result of a disciplined approach to 
promotional activity and our strong product offering. Gross 
margin in the Wholesale segment improved by 90 basis 
points with improvements in the US wholesale channel more 

than offsetting its dilutive impact to the overall segment 
and Group Gross margin. US gross margins benefited 
from a favourable product mix, with a higher proportion of 
clothing sales, and the initial benefit of transitioning the 
independent stockist channel to an in-house distribution 
model in the second half of the Period.

ADMINISTRATIVE EXPENSES - UNDERLYING
Underlying administrative expenses increased by 17.6% 
from £76.7 million to £90.2 million and now represent 48.5% 
of revenue (FY17: 48.9%).  

Sales & Marketing costs increased by 21.4% in the year 
to £13.7 million. During the year we increased marketing 
investment to support the growth of our US wholesale 
business and to increase customer acquisition and digital 
marketing in the UK and our target international markets, 
the results of which are reflected in the strong e-commerce 
channel performance and our active customer numbers at 
the year-end which increased by 23.4% to 1.15 million.

Store costs increased by 22.9% in the year to £30.4 million. 
This increase was ahead of the growth of store revenues 
reflecting the increases in National Living Wage and the 
2017 Business Rates revaluation as well as the higher than 
typical number of new store openings and relocations in the 
year.

Distribution costs increased by 22.2% in the year to £6.9 
million, this increase is in line with volume growth.

Head office costs increased by 10.6% in the year to £31.5 
million. We continue to invest in support of the areas of 
strategic growth including further expansion of our US 
wholesale team and showroom based in New York and 
the creative and design teams based at our head office in 
the UK. During the year we saw the benefit from historic 
investments in head office functions and teams.   

Depreciation and amortisation increased to £7.8 million 
(FY17: £6.6m), the increase mainly being due to our new 
store opening and relocation programme and IT investments 
in the current and prior period.

The total rental expense, including service charges, for the 
period was £13.4 million (FY17: £11.7m) with the increase 
due to new store openings and rent reviews in the Period.

Business rates expense increased from £3.7 million to 
£4.8 million in the year reflecting the growth in store 
numbers and the impact of the Business Rates revaluation 
undertaken at the end of the prior year.

24   F I N A N C I A L   R E V I E W

F I N A N C I A L   R E V I E W
C O N T I N U E D

F I N A N C I A L   R E V I E W   25

ADMINISTRATIVE EXPENSES – NON-UNDERLYING
Non-underlying administrative expenses totalled £1.8 
million (FY17: £1.2m). In the year, this all related to 
non-cash share-based compensation expense of £1.8 
million (FY17: £0.8m). In the prior year, exceptional IPO 
transaction costs of £0.3 million were also incurred.

Share-based compensation plans are accounted for in 
accordance with IFRS 2, with the total fair value of each 
share plan award being amortised to administrative 
expenses over the period between grant of the award and 
the expected exercise date, typically three years.  FY18 
includes the expense for the first and second cycle of 
the Group’s share plans.  The share plans are detailed 
more fully in the Directors’ Remuneration Report and 
the fair value calculation and annual expense within the 
Consolidated Financial Statements.

NET FINANCE COSTS
Net finance costs of £0.3 million (FY17: £0.2m) related to 
interest and facility charges on the Group’s revolving credit 
facility and term loan with Barclays Bank Plc.

TAXATION
The tax charge for the period was £2.6 million (FY17: 
£2.6m). The effective tax rate for the Period was 22.9% 
(FY17: 28.8%).  

The effective tax rate was higher than the applicable 
UK corporation tax rate of 19.8% for the period, due to 
the impact of non-deductible expenses including certain 
professional fees and non-deductible expenses incurred in 
the fit-out and refurbishment of new and relocated stores.   
The FY17 effective tax rate was further impacted by non-
deductible fees in relation to the IPO.

EARNINGS PER SHARE
Statutory basic earnings per share for the period were 9.9 
pence per share (FY17: 7.2 pence per share). Statutory 
diluted earnings per share for the period were 9.7 pence per 
share (FY17: 7.2 pence per share). 

On an underlying, pro forma basis the FY18 basic earnings 
per share were 11.8 pence (FY17: 9.2 pence).

To facilitate meaningful comparison of earnings per share, 
earnings are adjusted for the non-underlying items detailed 
above, to reflect a consistent tax rate across the periods and 
on the basis of a consistent number of shares in issue for the 
periods prior to the IPO.

UNDERLYING,
PRO FORMA EPS

PBT – Underlying £m
Tax rate
Tax – underlying £m
Earnings – Underlying £m

Shares (million)
Underlying Basic EPS - Pence

Shares – diluted (million)
Underlying diluted EPS - Pence

FY18

13.0
20%
(2.6)
10.4

87.5
11.8

88.5
11.7

FY17

10.1
20%
(2.0)
8.1

87.5
9.2

88.5
9.1

DIVIDEND
The Board is recommending a final dividend of 1.3 pence 
per share in respect of FY18 (FY17: 1.2 pence per share).  
This brings the total dividend for FY18 to 2.0 pence per 
share (FY17: 1.8 pence per share).  Following approval 
by shareholders at the AGM on 27 September 2018, the 
dividend is expected to be paid on 15 November 2018 to 
shareholders on the register at 26 October 2018.

CASH FLOW AND NET CASH / (DEBT) 
Free cash flow, excluding expenditure on our new head office 
development, was £0.1 million in the Period (FY17: £3.7m). 
Growth in the Group’s EBITDA was offset by a higher net 
working capital outflow of £5.9 million (FY17: £1.0m outflow) 
and higher core capital expenditure of £12.5 million 
(FY17: £10.7m) as explained more fully below.

The Group ended the period with net cash of £nil 
(FY17: £6.3m), a decrease of £6.3 million in the period.

£MILLION

EBITDA
Exceptional items - IPO fees
Net working capital cash flow

Operating cash flow
Interest - net
Tax paid
Capital expenditure - core

Free cash flow (core capex)
Capital expenditure - new Head Office

Cash flow before financing

FY18

21.1
    -  
(5.9)

15.1
(0.3)
(2.2)
(12.5)

0.1
(4.7)

(4.6)

FY17

16.9
    (0.3)
(1.0)

15.6
(0.2)
(1.0)
(10.7)

3.7

        -

3.7

INVENTORY
Inventory at year end, including inbound goods-in-transit 
was £32.8 million (FY17: £21.2m).  The increase in 
inventory reflects the growth of the business in the UK and 
internationally, and the timing of seasonal stock deliveries 
relative to the prior year.

CAPITAL EXPENDITURE
Investment in property, plant, equipment and intangible assets 
totalled £17.3 million in FY18 (FY17: £10.7m). The increase in 
the year was due to a higher number of new store openings and 
relocations, the completion of our Microsoft Dynamics AX ERP 
implementation and the acquisition of the site for our new head 
office development.

At the start of the year we acquired the freehold interest in 
a plot of land and an existing office facility for £4.5 million. 
This site will be the location for our new head office facility. 
After a period of development including construction of a 
new building and refurbishment of the existing building we 
anticipate that the capital expenditure on this development 

will be in the range of £16 million to £18 million over the 
next two to three years. 

BORROWINGS
Group borrowings were £8.5 million at the year-end (FY17: 
£0.6m).   During the year, the Group entered into a five-
year term loan agreement with Barclays Bank Plc for £3.5 
million (the Term Loan) to part fund the acquisition of 
the site for development of our new head office facility in 
Market Harborough.

The Group has a £25 million revolving credit facility 
provided by Barclays Bank Plc to fund seasonal working 
capital requirements (the RCF). This facility matures in 
July 2021.

At the year-end the total Group borrowings comprised of the 
RCF £5.0 million (FY17: £nil); the Term Loan £3.2 million 
(FY17: £nil), and legacy asset finance loans £0.3 million 
(FY17: £0.6m).

26   P R I N C I PA L   R I S KS   A N D   U N C E R TA I N T I E S

P R I N C I PA L   R I S KS   A N D   U N C E R TA I N T I E S
J O U L E S   G R O U P   P LC

Set out below are the principal risks and uncertainties that the Directors consider could impact the business. The Board 
regularly reviews the potential risks facing the Group and the controls in place to mitigate any potential adverse impacts.
The Board also recognises that the nature and scope of risks can change and that there may be other risks to which the Group
is exposed and so the list is not intended to be exhaustive.

The Corporate Governance Report includes an overview of our approach to risk management and internal control systems and processes.

EXTERNAL RISKS
External risks reflect those risks where we are unable to influence the likelihood of the risk arising and therefore focus
is on minimising the impact should the risk arise.

RISK AND IMPACT 

Economy 

MITIGATING FACTORS 

The majority of the Group’s revenue is generated from sales in 
the UK to UK customers. A deterioration in the UK economy 
may adversely impact consumer confidence and spending on 
discretionary items. A reduction in consumer expenditure could 
materially and adversely affect the Group’s financial condition, 
operations and business prospects.
Brexit has increased the likelihood and potential impact of 
this risk.

As a premium lifestyle brand with a geographically disperse 
retail store portfolio, a strong e-commerce channel and long-
standing wholesale customer accounts, the Directors consider 
that the UK business would be less affected by a reduction in 
consumer expenditure than many other clothing retailers.
In addition, the property portfolio has short lease terms, 
providing relative flexibility to close or relocate stores should
it become necessary.

Brexit 

The anticipated exit of the UK from the EU in March 2019 
adds complexity and uncertainty across many areas of the 
Group’s operations that could impact on; our ability to get 
products to customers in a timely manner and; on product 
profit margins.
Specific risks impacted are higlighted in this table.

A Brexit ‘task force’ has been established to monitor and 
evaluate the potential impacts of different scenarios and to 
implement mitigations.
An option for an EU based distribution arrangement 
has been established to mitigate potential supply chain 
disruption and adverse duty impacts.
The lack of clarity on the nature and timing of the post-
Brexit arrangements make it challenging to plan mitigation 
strategies effectively.

Competitor Actions 

New competitors or existing clothing retailers or lifestyle 
brands may target our segment of the market. Existing 
competitors may increase their level of discounting or 
promotions and/or expand their presence in new channels.   
These actions could adversely impact our sales and profits.

Joules differentiates from competitors through its strong 
brand and products that are known for their quality,
details, colour and prints. Our large customer database 
allows the Group to communicate effectively with customers, 
developing customer engagement and loyalty. 

Foreign Exchange  

The Group purchases the majority of its product stock from 
overseas and is therefore exposed to foreign currency risk, 
primarily the US Dollar.
Without mitigation, input costs may fluctuate in the short 
term, creating uncertainty as to profits and cash flows.
Brexit has increased the volatility in this area that may be 
sustained or worsen going forward.

The Group’s Treasury Policy sets out the parameters
and procedures relating to foreign currency hedging.
We currently seek to hedge a material proportion of 
forecasted US Dollar requirement 12-24 months ahead
using forward contracts.
The Group’s US wholesale business generates US Dollar 
cash flows which provide a degree of natural hedging.

Regulatory and Political  

New regulations or compliance requirements may be 
introduced from time to time. These may have a material 
impact on the cost base or operational complexity of the 
business. Non-compliance with the regulation could result
in financial penalties. 
Brexit has increased uncertainty in this area.
The General Data Protection Regulation (GDPR) is a
specific example of a new, complex regulation with significant 
financial penalties for non-compliance.

The Group has processes in place to monitor and report to 
the Board on new regulations and compliance requirements 
that could have an impact on the business.  The impact of 
any new regulation is evaluated and reflected in the Group’s 
financial forecasts and planning.
In relation to GDPR, the Board established a steering group, 
12 months ahead of the implementation date, to identify any 
compliance gaps and monitor progress to achieve compliance 
by the deadline.

P R I N C I PA L   R I S KS   A N D   U N C E R TA I N T I E S  27

INTERNAL RISKS
Internal risks reflect those where we can influence the likelihood of the risk arising and the impact if the risk should arise.

RISK AND IMPACT 

Brand and Reputation 

MITIGATING FACTORS 

The strength of our brand and its reputation are very 
important to the success of the Group.
Failure to protect and manage this could reduce the 
confidence and trust that customers place in the business, 
which could have a detrimental impact on sales, profits 
and business prospects. Our brand may be undermined or 
damaged by our actions or those of our wholesale partners 
or through infringement of our intellectual property (IP).

Brand and reputation are monitored closely by senior 
management and the Board. The Group’s public relations 
are actively managed and customer feedback, both direct 
and indirect, is carefully monitored.
We carefully consider each new trade customer with whom 
we do business and monitor on an ongoing basis.
We actively monitor for potential IP infringements and have 
a process to determine the appropriate course of action to 
protect our brand and IP vigorously.

Product Sourcing  

The Group’s products are predominantly manufactured 
overseas. Failure to carry out sufficient due diligence and 
to act in the event of any negative findings, especially in 
relation to ethical or quality related issues, could adversely 
impact our brand and reputation.

Design 

As with all clothing and lifestyle brands there is a risk that 
our offer will not satisfy the needs of our customers or that 
we fail to correctly identify trends that are important to our 
customer base. These outcomes may result in lower sales, 
excess inventories and/or higher markdowns.

The Group has a policy and process for the selection of new 
suppliers. This includes a review of compliance with laws 
and regulations and that suppliers meet generally accepted 
standards of good practice. In addition, suppliers are 
required to sign up to the Joules code of conduct.
The Group operates a programme of ethical audits across 
the product supply base supported by a third-party agency.

Joules has a long established in-house creative and design 
team who have a high level of awareness and understanding 
of our target customer segment. A large proportion of our 
product range is anchored in classic products that are 
evolved season to season.
Early feedback from our trade customers can allow us 
to further refine our product range ahead of significant 
purchase commitments.

Key Management 

Our performance is linked to the performance of our people 
and to the leadership of key individuals. The loss of a key 
individual whether at management level or within a specialist 
skill set could have a detrimental effect on our operations 
and, in some cases, the creative vision for the brand.

The Group’s remuneration policy, which includes a long-
term incentive scheme and performance-related pay, is 
designed to attract and retain key management. The Group 
operates learning and development initiatives to increase the 
opportunities for internal succession.

ERP System 

In the second half of FY18 we went live across the Group 
with a new IT platform, Microsoft Dynamics AX. With any 
system and process change of this scale, there is a risk that 
it could result in business disruption.

IT Security and Systems Availability 

Non-availability of the Group’s IT systems, including the 
website, for a prolonged period could result in business 
disruption, loss of sales and reputational damage.
Malicious attacks, data breaches or viruses could
lead to business interruption and reputational damage.

The implementation was planned over a two year period
with the first phase going live in November 2015. A dedicated 
programme team with significant experience of our processes 
and ERP implementation led the implementation and a
business wide training programme. This team has remained in 
place post-implementation, reporting regularly to the Group’s 
senior management.

A Business Continuity Plan exists to minimise the impact 
of a loss of key systems and to recover the use of the system 
and associated data.  A regular assessment of vulnerability 
to malicious attacks is performed and any weaknesses 
rectified.  All Group employees are made aware of the 
Group’s IT security policies and we deploy a suite of tools 
(email filtering, antivirus etc.) to protect against such events.

Supply Chain 

The disruption to any material element of the Group’s 
supply chain, in particular the UK central distribution 
centre, could impact sales and impact on our ability to 
supply our wholesale customers, stores and consumers.

The business continuity plan includes an established 
procedure in the event of the loss of the UK distribution 
centre. In addition, the Group maintains insurance cover
at an appropriate level to protect against the impact of
such an interruption.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
28   S O C I A L   R E S P O N S I B I L I T Y

S O C I A L   R E S P O N S I B I L I T Y
R E S P O N S I B LY   J O U L E S

OUR STRATEGY
Our Responsibly Joules framework sets out our approach to corporate social responsibility and reflects how we want our 
business to operate fairly, responsibly and sustainably. We believe that this approach is not only the right thing to do,
but also drives value for our stakeholders including our customers, employees, investors, local communities and suppliers.  

RESPON SI BLY  J OUL ES

SOURCING WITH
INTEGRITY

RESPECTING OUR 
ENVIRONMENT

CHARITABLY
JOULES

OUR JOULES
FAMILY

Partnering with our
suppliers to create distinctive 
products made with care, 
consideration and respect

Respecting the environment 
for the shire to shore

Inspiring and generating 
positive change

Creating and nurturing a vibrant 
and supportive team which our 
direct and indirect employees are 
proud to belong to

We are committed to looking proactively at ways to reduce our environmental impacts and contribute positively to the world 
around us. As we grow and operate across more categories and territories, our supply chain and wider business operations 
become more complex. We recognise the increased challenges and we know that we are not perfect in everything we do or how 
we do it, but we will endeavour to improve our performance and are fully committed to this continual improvement journey. 

We have made good progress on the Responsibly Joules agenda during the year, more details of which are provided below.

GOVERNANCE
This year was the second year of the Responsibly Joules 
Steering Group, chaired by the Group CFO and comprising 
Operating Board members, each with accountability for one 
of the four pillars of the Responsibly Joules framework with 
the support of functional experts from across the business. 

This approach ensures that each pillar is directed by a 
senior executive and obtains the right level of buy-in, 
employee engagement and support from across the business.

The Responsibly Joules Steering Group provides regular 
updates to the Joules Group plc Board with a formal annual 
review of strategy and progress.  

The Responsibly Joules Charter provides a way to clearly 
and consistently communicate our values and expectations, 
enabling suppliers and employees to identify ways that they 
can contribute and to empower them to ensure that these 
principles are considered in all of our activities.     
The Responsibly Joules Charter is available on our Group 
website www.joulesgroup.com

SOURCING WITH INTEGRITY
Sourcing our products in a responsible manner is central to 
our business.  ‘Sourcing with Integrity’ includes considering 
the raw materials we use, how and where our products are 
manufactured, and the transportation of products through 
our supply chain.   

OUR CHARTER
This year we developed the Responsibly Joules Charter, a 
statement which sets out our values and commitments in 
relation to our environmental and social responsibilities.  
It has been signed by every member of the Operating 
Board to confirm their personal commitment and it will be 
prominently displayed across the Group. 

We strive for best practice in every area and have established 
high standards which govern how we manage our supply 
chain and partners. We regularly review our product supply 
chain to ensure our suppliers meet these requirements.    

HOW WE SOURCE OUR PRODUCTS
Strong relationships with trusted suppliers that share our 
values and principles are essential. Our Code of Conduct 
supplier manual sets out the procedures with which all our 

S O C I A L   R E S P O N S I B I L I T Y  29

product suppliers must comply. These include standards 
in relation to work and labour practices, environmental 
performance, raw materials and restricted substances and 
animal welfare practices. All our direct suppliers have 
signed up to these standards. 

We engage an independent compliance organisation to 
regularly audit our suppliers using the SMETA audit 
process, to ensure that they are meeting or exceeding our 
standards for labour and working practices and the best 
practice set out by the Ethical Trade Initiative (ETI). New 
product suppliers are thoroughly assessed and evaluated as 
part of an onboarding process.

We don’t stop there. We have also run a supplier training 
programme in the year to help our suppliers drive continued 
improvement in their performance and standards. This 
included our third-party compliance partner providing a 
training session on some of the more challenging areas of 
compliance and showing our suppliers how to achieve them.   

RESPECTING OUR ENVIRONMENT
A love of the countryside is, and always has been, at the 
heart of the Joules brand; creating meaningful products 
inspired by nature and the changing seasons, all perfect for 
enjoying the great outdoors or cosy indoors. Respecting and 
considering the environment from which we constantly draw 
inspiration is fundamental to our business. 

We are proud that Joules clothes are known for their high 
durability and quality, providing many years of use and 
often being passed on or handed down. This is particularly 
relevant when some reports suggest that nearly two-thirds 
of clothing created by the retail industry overall ends up in 
incinerators or landfill within a year of being produced.  

To provide us with a comprehensive understanding of our 
environmental impacts across our full product lifecycle - 
from the sourcing of raw materials, through to the way our 
customer ultimately uses our products - we have developed 
the following framework.

Achievements this year include:
•  All of our direct suppliers have signed up to our  
  responsible sourcing standards
•  All ‘Tier 1’ suppliers (which include those making our   
  end product) were independently audited in the year.   
  We continue to roll out our audit process across  
  our remaining, smaller component suppliers
•  We have replaced feather and down with a new corn-fill  
  material which we are now using across our full product  
  range
•  We are actively increasing the amount of sustainable    
  cotton used across our product range

Industry bodies 
During the year we increased our interaction and dialogue 
with several industry bodies that are implementing 
programmes or setting standards to drive improvements in 
ethical practices and developing sustainable production of 
clothing and footwear.   

We intend to build on this in the coming year, with initial 
priorities being: increasing the proportion of sustainable 
cotton used in our products; and the leather goods supply 
chain. We are really pleased that, since the year end, we 
have commenced our membership process with the Better 
Cotton Initiative (BCI), the Leather Working Group, and the 
Ethical Trade Initiative (ETI). Working closely with these 
organisations over the coming years will be an important 
focus area. 

HEAD OFFICE

MATERIAL

CUSTOMER

FR AMEW ORK FOR 
ASS ES SIN G IMPACTS

MANUFACTUR ING

What areas of our 
product lifecycle does 
our strategy cover?

CHANNELS

DISTRIBUTION

  
 
 
30   S O C I A L   R E S P O N S I B I L I T Y

S O C I A L   R E S P O N S I B I L I T Y
C O N T I N U E D

We invested time during the year to identify and map our 
environmental impacts across each of these areas and to 
identify, evaluate and prioritise potential actions to reduce 
and/or mitigate the impacts. Our current priorities include:  

•  Reviewing each element of our packaging to minimise   

total packaging, reduce use of plastics and increase the  
levels of recycled and recyclable packaging across our   
supply chain

•  Working with industry bodies such as the Better  
Cotton Initiative and Leather Working Group to  
ensure that our  raw materials are sourced in an  
environmentally responsible manner 

•  Measuring, reporting and identifying initiatives to  

minimise the environmental impact of our head office,  
stores and distribution process wherever possible

This is a significant and ongoing task and we have made 
great progress this year. We recognise we still have a long 
way to go but we look forward driving further improvements 
in the coming years.

Achievements this year include:
•  We have replaced plastic bags in store with a fully  

recyclable paper twist bag, in addition to our existing   
beautiful Joules re-usable bags 

•  More than one million annual e-commerce / mail-order  

plastic mail sacks are being replaced with a sustainably  
produced sugarcane bag that is also fully recyclable

•  Our volunteering efforts have had a significant  

environmental impact with initiatives including beach 
cleans, tree planting and canal clean ups

•  70% of our stores our now fitted with the more energy   

efficient LED lighting

•  All of our waste from head office and stores is now either 
recycled or taken to a recovery/transfer centre where the 
waste is sorted to minimise the proportion that ends up 
in landfill

•  Several successful head office initiatives to reduce
•  waste through a reduction of printing and use of single  

use plastics

CASE STUDY: BEACH CLEAN - 2018

RESPECTING OUR ENVIRONMENT … ACTING LOCALLY 
Joules has sponsored the Coast Beach Clean for over ten 
years and this year, partnering with Coast Magazine and 
Marine Conservation Society, we went bigger and better, 
adding five additional beach cleans along the coast. In April 
2018 over 160 Joules customers and employee volunteers 
took part in six beach cleans across the country, removing
a staggering 15,433 pieces of litter weighing 128kg.  

Lauren Eyles, Beach Watch programme manager from the 
Marine Conservation Society was thrilled with the effort; 
“Thank you Joules!  We are so grateful for your support of 
our beach clean work and to extending our one beach clean 
with Coast Magazine to an additional five across the UK.  
You have all showed so much enthusiasm during the events 
and the impact has been amazing.  We now have lots more 
data to stop litter from reaching our beaches and causing so 
much devastation”.

Our Joules stores sit at the heart of local communities 
across the country and, as such, we believe we have an 
important role to play in supporting those communities 
to thrive. Our Charitably Joules strategy does just this, 
supporting charities which play crucial roles in the lives
of children, young adults and families across the country.  
Our Charitably Joules family is made up of four core 
charities that we support throughout the year:

THE PRINCES TRUST supports young people across the 
country who are unemployed or struggling at school to 
transform their lives. We help to fund their Enterprise 
programme in Leicester and Kettering which supports 
18-30 year olds to re-focus their lives through exploring 
the opportunity of setting up their own business, thereby 
creating a long-term sustainable future.

NUZZLETS is a fantastic grassroots charity that not only 
provides a loving home for unwanted animals, but also 
provides free access for young people with disabilities, 
special needs and life-threatening illnesses to visit the 
centre for animal assisted therapy and education.

FARMS FOR CITY CHILDREN offers city children the 
opportunity to experience life on a working farm in the heart 
of the countryside. Through its amazing work, it supports 
children’s learning, raises self-esteem and enriches young 
lives, providing a safe and welcoming setting where children 
and their teachers together get involved for a whole week in 
the working life of a real farm.

S O C I A L   R E S P O N S I B I L I T Y  31

HOSPICE UK is the national voice of hospice care in the UK.  
By supporting hospices all around the country, they help 
them to deliver the very best service possible for the local 
communities within which they work. As a part of those 
local communities, we were very excited to add Hospice UK 
as a new Charity Partner to our family in the year.

T HE   
PRI NCE’ S 
T RUS T

NU ZZLET S

FA RM S  FOR  C IT Y 
C HILDREN

HOS PIC E  UK

CASE STUDY: JOULES CHARITY WEEK
This year saw us launch our first ever Joules Charity 
Week. Suppliers, customers and employees from across 
the business took part in a wide range of activities to raise 
money for our four Charitably Joules charities.  From a 
business wide fancy-dress day, bake sales and various 
local store initiatives to our Bolt-to-Holt team - who ran 
and cycled 118 miles overnight from our Head Office to the 
grand opening of our new Holt store - we raised an amazing 
£30,000 for our charities in just one week.  We can’t wait to 
see what our 2019 Charity Week has in store.

CASE STUDY: THE PRINCES TRUST FUTURE
STEPS CHALLENGE
In February 2018, 480 of our employees took part in The 
Princes Trust Future Steps challenge. Competing in teams 
of six, the challenge was to walk as many steps as possible 
for The Princes Trust, raising money as we went.   

Over the course of the month, our amazing teams clocked up 
more than 125 million steps and raised over £14,000 for The 
Princes Trust … and had a huge amount of fun doing it!

CASE STUDY: SUPPORTING HOSPICE UK THROUGH
OUR STORES
Our newest Charitably Joules Partner is Hospice UK. Each 
of our stores across the country is now linked in with its 
local hospice and stores are already getting involved in 
supporting on a local level, whether through taking part in 
their sponsored Moonlight Walk, or donating product.  

In May, we supported their annual Retail Conference for 
the hospice charity stores all around the country.  We aim 
to provide some of our retail experience and advice to help 
Hospice UK and local hospice stores around the country to 
thrive. At this year’s conference, we ran an interactive social 
media workshop to support the hospice shops in developing 
their social media activities.

Our Achievements in the year include;
•  In total, we raised over £140,000 for our Charitably  
  Joules charities, as well as local charities and community  
  groups, including £7,600 contributions in kind, including  
  stock donations and £6,750 of company matching for our  
  employees’ fund-raising activities
•  Joules Charity Week saw our staff and customers raise  
  £30,000 for our Charitably Joules charities  
•  We have shared our skills with our charity partners  
  to support them in their work. This includes running    
  workshops for Hospice UK, supporting Farms for City   
  Children in developing their newsletter and supporting  
  Nuzzlets in the development of an animal therapy book
•  We took part in The Princes Trust Future Steps challenge  
in a big way, with 80 teams of six employees, walking 125  

  million steps over a month to raise over £14,000 for The  
  Princes Trust

 
 
 
 
 
 
 
 
S O C I A L   R E S P O N S I B I L I T Y  33

The table below summarises employee gender diversity across the business as at 27 May 2018:

Directors of the Group
Directors of the Operating Board (including three male Group Directors)
Senior Managers other than Directors of the Group or Operating Board
Other employees of the Group
Total employees of the Group

FEMALE

1
7
75
1,361
1,444

MALE

5
4
30
236
272

32   S O C I A L   R E S P O N S I B I L I T Y

S O C I A L   R E S P O N S I B I L I T Y
C O N T I N U E D

OUR JOULES FAMILY
Our Joules family continues to grow and with it, so does 
our focus on recruiting, retaining and developing the best 
possible people, as well as maintaining and enhancing the 
working environment and culture which we are so proud of 
at Joules.   

We continue to develop our employee offering, expanding 
existing areas as well as launching several new 
programmes. During the year we:

•  Improved the maternity/paternity/adoption benefits for  
  our people
•  Increased the employer pension contribution rate from
  1% to 3% for all eligible employees 
•  Introduced some further new benefits to our colleagues 
including a holiday purchase scheme, an additional 
“family day” days holiday and the cycle to work scheme
•  Increased the number of employee volunteering days to  
  two days per year
•  Continued the Management Development and Leadership  
  Development programme launched in the prior year 
•  Launched a store assistant manager development 
programme for 77 of our assistant managers and a 
successful apprenticeship programme for store supervisors

•  Offered the second Save as You Earn (SAYE) share 

scheme to all employees … with strong uptake of over a 
fifth of eligible employees

and we were proud to win the Leicestershire Cares 
‘Outstanding Contribution to Community Development’ 
award for our work volunteering in the local community.

Employee engagement and communications is achieved 
through regular ‘Directors briefings’ to all head office and 
warehouse employees, a weekly newsletter and the Group 
intranet. We hold a store manager conference twice per year 
and issue a weekly newsletter for all store based employees.  
The communications aim to keep employees up to date on 
Group initiatives and financial performance. We encourage 
employee feedback through formal and informal channels.   
During the year we:

•  Held our first combined head office and store manager  
  communications day in August 2017 to update on the    
  annual results and business strategy 
•  Launched an internal social media platform for employees  
  based on Microsoft’s Yammer application
•  Relaunched the Joules Intranet as the central information  
  and resource portal for all employees across the Group
•  Held over 20 listening groups with colleagues across 

the business to obtain feedback and ideas from a wide 
range of areas including the requirements for the new 
head office development, as well as additional briefing 
sessions on a variety of topics including Gender Pay Gap 
Reporting, Pensions and GDPR

Volunteering is encouraged across all our employees as it plays 
an important role in supporting our charity partners and local 
communities and is valuable experience for the individual or 
teams that volunteer. We continued to work with Leicestershire 
Cares on a range of local volunteering initiatives during the 
year and to further our commitment in this area we added an 
additional volunteering day for all employees.

During the year over 100 employees took part in 
volunteering activity through individual and team initiatives 

We are an equal opportunities employer and give full and 
fair consideration to employment applications regardless 
of race, gender and/or disability, having regard to an 
applicant’s aptitudes and abilities. We also strive to provide 
ongoing training, career development and promotion 
opportunities for all employees. In the unfortunate event 
that an employee should become disabled we are committed 
to continuing their employment and for arranging 
appropriate training.

Here at Joules we have a family of incredibly valued 
colleagues. We are committed to ensuring that all our 
team members, regardless of gender, receive the same 
support and opportunities to progress, develop and enjoy a 
rewarding career with us. We recently published our gender 
pay gap information (gender pay gap is the difference 
between our male and female mean and median salaries 
across the whole organisation) and we were encouraged 
to see that at 15% our median pay gap is below the UK 
National Average (18.4%). The fact that a gender pay gap 
exists at Joules is, we believe, due to the structure of our 
business rather than any inequality in how we pay men and 
women for doing the same role. We are proud that 64% of 
our Operating Board, 70% of our Senior Management Team 
and 72% of our upper quartile employees are female, against 
a UK average of 23% (Operating Board) and 46% (SMT 
(CIPD, 2016)). We continue to look at ways that we can 
evolve and improve these results.

2CHAPTER

CORPORATE
GOVERNANCE

we’ve got
you covered

GREY DAYS CALL
FOR COLOURFUL CLOTHES

Part of our Right as Rain collection the Coast waterproof jacket is our most
sought after piece of outerwear. Good looking and packed with functional
features – it’s perfect for the predictably unpredictable British weather.

36  C O R P O R AT E   G OV E R N A N C E

B OA R D   O F   D I R E C TO R S
J O U L E S   G R O U P   P LC

C O R P O R AT E   G OV E R N A N C E  37

G OV E R N A N C E   F R A M E W O R K
J O U L E S   G R O U P   P LC

NEIL MCCAUSLAND 
Non-Executive Chairman

TOM JOULE
Founder & Chief Brand Officer

COLIN PORTER
Chief Executive Officer

Neil joined Joules in 2013. He also chairs Karen 

Millen, Create Fertility and Skin Ltd. Neil was 

the Senior Independent Director of the Post Office 

Limited for four years until September 2015, 

where he chaired the remuneration committee 

and served on both the audit and nominations 

Tom founded Joules in 1989 selling practical, high 

Colin joined Joules in 2010 from Crombie, where 

quality garments at shows and events around 

he was Joint Managing Director. Prior to this 

the U.K. Tom’s entrepreneurial spirit, and flair 

Colin spent over 10 years at House of Fraser, 

in giving products personality to match those of 

becoming Commercial Director on the main board. 

Joules customers’ colourful and uplifting outlook, 

Colin has also held a number of senior positions 

has been central to the brand’s continued success 

within the retail sector including at Etam, Laura 

committees. Prior to that he was a Non-Executive 

and expansion. Now a global lifestyle brand, in 

Ashley and Arcadia.

Director of Nuffield Health. Over the last 15 years 

his current role, Tom is focused on connecting 

he has chaired a number of companies, including 

with the Joules customer and category product 

six years as chairman of Kurt Geiger.

direction. Since 2010, Tom has featured regularly 

in Drapers 100 Most Influential people in Fashion 

Retail. In 2015 he was a finalist in the Fashion 

Entrepreneur of the Year category at the Great 

British Entrepreneur Awards. 

MARC DENCH
Chief Financial Officer

DAVID STEAD
Senior Independent Non-Executive Director

JILL LIT TLE
Independent Non-Executive Director

Marc joined Joules in 2015 from Walgreens 

David joined the Board in April 2016. David is 

Jill joined the Board in April 2016. Jill is currently 

Boots Alliance, where he was Chief Financial 

currently on the board of Card Factory plc and 

the Senior Non-Executive Director of Shaftesbury plc 

Officer of its International Retail & Global 

Majestic Wine plc as an Independent Non-

and previously chaired their remuneration committee. 

Consumer Brands division. Marc has previously 

Executive Director and is a member of the Council 

Jill has spent the majority of her career in the retail 

held a number of senior financial and corporate 

at the University of Birmingham. He has many 

industry, firstly at Simpsons of Piccadilly and then 

development positions at Alliance Boots, 

years’ experience as a director of companies in the 

at the John Lewis Partnership (1975 to 2012). Jill 

Homeserve, Experian and Freeserve plc. Whilst at 
Freeserve, he was involved in the successful IPO 
process and the subsequent merger with Wanadoo.  
Marc is a chartered accountant and has an MBA 
from Sauder Business School.

UK retail sector. David was the CFO of Dunelm 
Group plc for 12 years from 2003 to 2015. Prior to 
this, David served as Finance Director for Boots 
The Chemists and Boots Healthcare International 
between 1991 and 2003.  David is a chartered 
accountant, having spent the early part of his 
career with KPMG.

became Merchandise Director on the board of John 

Lewis, moving roles to become the Strategy and 

International Director where she was responsible for 

developing the long-term strategy and international 

expansion of John Lewis. Thereafter Jill became 

Business Development Director of the John Lewis 

Partnership. Jill is also Chairman of National Trust 

Enterprises Ltd, National Trust Renewable Energy 

Ltd and their advisory Commercial Group. Since 

March 2017, Jill has also sat on the board of Nobia 

AB, as a non-executive Director.

CHAIRMAN’S INTRODUCTION
I have pleasure in introducing the Joules Group plc
Corporate Governance Statement, our third since our 
admittance to trading on AIM on 26 May 2016. The Board 
is committed to supporting high standards of corporate 
governance and, for this reason, we have continued to operate 
appropriate measures to comply, as far as is practicable, 
with the April 2016 UK Corporate Governance Code (the 
“Code”). In this section of the Annual Report we set out our 
governance framework and describe the work we have done
to ensure good corporate governance throughout Joules
Group plc and its subsidiaries (‘the Group’).

NEIL MCCAUSLAND 
Non-Executive Chairman.

BOARD SIZE AND COMPOSITION
For the financial year ended 27 May 2018, the Board has 
continued to comprise of six Directors: a Non-Executive 
Chairman, two further Non-Executive Directors and three 
Executive Directors. 

ROLE OF THE BOARD
The Board is collectively responsible for the long term
success of the Group. It provides entrepreneurial leadership, 
sets Group strategy, upholds the Group’s culture and values, 
reviews management performance and ensures that the 
Group’s obligations to shareholders are understood and met.

HOW THE BOARD OPERATES
The Executive Directors are responsible for business 
operations and for ensuring that the necessary financial 
and human resources are in place to carry out the Group’s 
strategic aims. The Non-Executive Directors’ role is to 
provide an independent view of the Group’s business and 
to constructively challenge management and help develop 
proposals on strategy. The Board as a whole reviews all 
strategic issues and key strategic decisions on a regular 
basis. Control over the performance of the Group is 
maintained through evaluation of financial information; the 
monitoring of performance against key budgetary targets; 
and by monitoring the return on strategic investments.

The Chairman takes responsibility for ensuring that the 
Directors receive accurate, timely and clear information.

Directors are aware of their right to have any concerns 
recorded in the Board minutes.

The Board is satisfied that all Directors are able
to allocate sufficient time to the company to discharge
their responsibilities effectively.

MAT TERS RESERVED FOR THE BOARD
Certain matters are reserved for approval by the Board,
these include:

•  Strategy and business plans – including annual budget
•  Acquisitions and disposals of businesses (including
  minority interests)
•  Changes in share capital and dividends
•  Board membership and Committees and delegation
  of authority
•  Remuneration and employment benefits
•  Corporate statutory reporting
•  Appointment of auditors
•  New debt facilities
•  Major capital and revenue commitments
•  Corporate governance, policy approval, internal control
  and risk management 
•  Certain litigation matters in line with the Joules litigation  
  reporting policy
•  Corporate social responsibilities

BOARD MEETINGS
The Board has met eleven times in the reporting period.
For all Board meetings an agenda is established and a Board 
pack is circulated at least 48 hours ahead of the meeting.
As a minimum, the items covered include: 

•  Financial performance review
•  Management accounts and KPIs
•  Update on governance, finance, legal & risk matters
•  Updates on significant business initiatives
•  Proposals on any major items of capital expenditure
•  Health and Safety
•  Compliance with banking covenants and cash  

flow forecast

The Board receives reports from the Executive Directors to 
enable it to be informed of and supervise the matters within 
its remit. The Board considers at least annually the Group’s 
strategic plan and, on a regular rolling basis, the Board 
receives presentations from management on key areas of the 
Group’s operations.

 
38   C O R P O R AT E   G OV E R N A N C E

G OV E R N A N C E   F R A M E W O R K
C O N T I N U E D

BOARD MEETINGS

The following table shows Directors’ attendance at scheduled Board and Committee meetings in the period under review:

NEIL MCCAUSLAND 

TOM JOULE 

COLIN PORTER  

MARC DENCH 

DAVID STEAD 

JILL LITTLE 

BOARD

11/11 

  9/11 

11/11 

11/11 

11/11 

11/11 

AUDIT

    3/3 

     - 

     - 

     - 

   3/3 

   3/3 

REMUNERATION

NOMINATION

3/3 

 - 

 - 

 - 

3/3 

3/3 

4/4

 -

 -

 -

4/4

4/4

BOARD DECISIONS AND ACTIVITY DURING THE YEAR
The Board has a schedule of regular business, financial 
and operational matters, and each Board Committee has 
compiled a schedule of work, to ensure that all areas for 
which the Board has responsibility are addressed and 
reviewed during the course of the year. The Chairman, 
aided by the Company Secretary, is responsible for ensuring 
that the Directors receive accurate and timely information 
to enable the Board to discharge its duties. The Company 
Secretary compiles the Board and Committee papers 
which are circulated to Directors at least 48 hours prior to 
meetings. The Company Secretary also ensures that any 
feedback or suggestions for improvement on Board papers is 
fed back to management. The Company Secretary provides 
minutes of each meeting and every Director is aware of the 
right to have any concerns minuted.

BOARD COMMIT TEES
The Board has delegated specific responsibilities to the 
Audit, Remuneration and Nomination Committees. Each 
Committee has written terms of reference setting out its 
duties, authority and reporting responsibilities, with copies 
available on the Company’s website (www.joulesgroup.com) 
or on request from the Company Secretary. The terms of 
reference of each Committee were put in place at the time
of the Company’s admission to AIM on 26 May 2016 
and they are kept under review to ensure they remain 
appropriate and reflect any changes in legislation, 
regulation or best-practice. Each Committee comprises 
Non-Executive Directors of the Company. The Company 
Secretary is the secretary of the Audit and Nomination 
Committees and the Group Legal Counsel is secretary for 
the Remuneration Committee.

BOARD EFFECTIVENESS
The skills and experience of the Board are set out in
their biographical details on page 34. The experience
and knowledge of each of the Directors gives them
the ability to constructively challenge strategy and to 
scrutinise performance.

SEPARATION OF DUTIES
There is a clear division of responsibilities between the 
Chairman and Chief Executive Officer. Neil McCausland, 
the Chairman, leads the Board and is responsible for its 
effectiveness and governance. He sets the Board agenda 
and ensures that sufficient time is allocated to important 
matters, in particular strategic issues. Colin Porter, the 
Chief Executive Officer, is responsible for the day-to-day 
management of Joules’ operations and for recommending 
strategy to the Board. Colin is then responsible for 
implementing that strategy supported by the wider 
management team.

The Non-Executive Directors have responsibility for 
determining the remuneration of Executive Directors and 
have a prime role in appointing and, where necessary, 
removing Executive Directors, and in succession planning.

INDUCTION OF NEW DIRECTORS
No new Directors were appointed during the year and there 
were no resignations. It is intended that, in the future, on 
joining the Board, new Directors will undergo an induction 
programme which will be tailored to the existing knowledge 
and experience of the Director concerned, including store and 
office visits; meetings with key employees; and presentations 
from management on topics such as strategy, finance and 
risk. The Chairman will be responsible for this process. 

TIME COMMITMENTS
The Board is satisfied that the Chairman and each of the 
Non-Executive and Executive Directors continue to be 
able to devote sufficient time to the Company’s business.  
There has been no change in the Chairman’s other time 
commitments since his appointment. 

EVALUATION
The Board conducted a thorough and formal Board review 
at the end of the prior financial year. This was led by the 
Chairman and consisted of interviews; the completion of 
a questionnaire; and in-depth discussions between the 
Executive and Non-Executive Directors.  

C O R P O R AT E   G OV E R N A N C E  39

No major changes to the function and focus of the Board 
arose from this evaluation, however, the findings were 
used by the Board, and the Nomination Committee, when 
considering short and long-term succession planning.  

Following the announcement on 22 May 2018, that Ian Filby 
will be taking over the role of Chairman on 1 August 2018, 
it was determined by the Board that the next formal Board 
evaluation should take place when Ian has been in the role 
for an appropriate period of time.

The Chairman will continue to meet regularly with the Non-
Executive Directors without the Executive Directors being 
present and the Senior Independent Non-Executive Director 
will also meet with his fellow Non-Executive Director, at 
least annually, to appraise the Chairman’s performance and 
on such other occasions as are deemed appropriate.

DEVELOPMENT
The Company Secretary ensures that all Directors are kept 
abreast of changes in relevant legislation and regulations, 
with the assistance of the Group’s advisers where 
appropriate. Executive Directors are subject to the Group’s 
performance development review process through which 
their performance against objectives is reviewed and their 
personal and professional development needs considered.  

EXTERNAL APPOINTMENTS
In the appropriate circumstances, the Board may authorise 
Executive Directors to take non-executive positions in other 
companies and organisations provided the time commitment 
does not conflict with the Director’s duties to the Company. 
The appointment to such positions is subject to Board approval.

CONFLICTS OF INTEREST
At each meeting the Board considers Directors’ conflicts of 
interest. The Company’s Articles of Association (‘Articles’) 
provide for the Board to authorise any actual or potential 
conflicts of interest.

INDEPENDENT PROFESSIONAL ADVICE
Directors have access to independent professional advice 
at the Company’s expense. In addition, they have access to 
the advice and services of the Company Secretary who is 
responsible for advice on corporate governance matters to 
the Board. 

DIRECTORS’ AND OFFICERS’ LIABILITY INSURANCE
The Company has purchased directors’ and officers’
liability insurance during the year as allowed by the 
Company’s Articles.

ELECTION OF DIRECTORS
In accordance with the Code all Directors will offer 
themselves for election at each AGM.

can provide only reasonable, but not absolute, assurance 
against material misstatement or loss. The Board considers 
that the internal controls in place are appropriate for the 
size, complexity and risk profile of the Group. The principal 
elements of the Group’s internal control system include:

•  Day to day management of the activities of the Group by  
  the Executive Directors
•  A detailed annual budget is prepared including an  

integrated profit and loss, balance sheet and cash flow.   

  The budget is approved by the Board
•  Monthly reporting of performance against the budget is  
  prepared and reviewed by the Board
•  A schedule of delegated authority is maintained which  
  defines levels of approval authority over such items as  
  capital expenditure, commercial contracts, litigation and  
  treasury matters
•  Maintenance of a risk register which is reviewed at least  
  annually by the Board 

The Group continues to review its system of internal control 
to ensure compliance with best practice, whilst also having 
regard to its size and the resources available.

BOARD DIVERSITY
The Board does not have a formal Board diversity policy 
but plans to continue to review the need for such a policy 
annually, taking into account the size of the Board and  
skills required.

RELATIONS WITH SHAREHOLDERS
The Group maintains communication with institutional 
shareholders through individual meetings with Executive 
Directors, particularly following publication of the Group’s 
interim and full year preliminary results.  All shareholders 
are encouraged to attend the Annual General Meeting 
at which the Group’s activities will be considered and 
questions answered. General information about the Group 
is also available on the Group’s website: www.joulesgroup.
com. This includes an overview of activities of the Group 
and details of all recent Group announcements.  The Non-
Executive Directors are available to discuss any matters 
stakeholders might wish to raise, and the Chairman and 
Non-Executive Directors will attend meetings with investors 
and analysts as required. Investor relations activity and 
a review of the share register are standing items on the 
Board’s agenda and the Chairman ensures ongoing, effective 
communication with shareholders.

The Senior Independent Non-Executive Director is available 
to shareholders if they have concerns which contact through 
the normal channels of Chairman, Chief Executive or other 
Executive Directors fails to resolve or for which such contact 
is inappropriate.

RISK MANAGEMENT AND INTERNAL CONTROLS
The Board has ultimate responsibility for the Group’s 
system of internal control and for reviewing its 
effectiveness. However, any such system of internal control 

ANNUAL GENERAL MEETING (‘AGM’)
The Company’s AGM will take place on 27 September 2018.  
The Annual Report and Accounts and Notice of the AGM 
will be sent to shareholders at least 20 working days prior 
to this date.

         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
40   A U D I T   C O M M I T T E E   R E P O R T

AU D I T   C O M M I T T E E   R E P O R T
J O U L E S   G R O U P   P LC

A U D I T   C O M M I T T E E   R E P O R T  41

AU D I T   C O M M I T T E E   R E P O R T
J O U L E S   G R O U P   P LC

On behalf of the Board, I am pleased to present the Audit 
Committee report for the 52 weeks ended 27 May 2018.  

The main items of business considered by the Audit 
Committee during the year have included:

The Audit Committee has responsibility for, amongst other 
things, the monitoring of the financial integrity of the 
financial statements of the Group and the involvement of 
the Group’s external auditors in the external audit process, 
together with providing oversight and advice to the Board in 
relation to current and potential future risk exposures of the 
Group, reviewing and approving various formal reporting 
requirements and promoting a risk awareness culture 
within the Group. The Audit Committee also provides advice 
to the Board as to whether the annual report and accounts, 
taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to 
assess the Company’s position and performance, business 
model and strategy.

MEMBERS OF THE AUDIT COMMIT TEE
The Committee consists of three Non-Executive Directors: 
David Stead (Chair), Neil McCausland and Jill Little. The 
external auditor (Deloitte LLP), the Chief Executive Officer 
and Chief Financial Officer also attend Committee meetings
by invitation. The Committee has met three times since
24 July 2017 being the date the Group’s last Annual Report 
was approved.

The Board is satisfied that I, as Chairman of the 
Committee, have recent and relevant financial experience.  
I am a chartered accountant and I have served as Finance 
Director in a number of companies including Dunelm
Group plc. I report formally to the Board, as appropriate,
on issues discussed by the Audit Committee and I present 
the Committee’s recommendations.

The Committee also takes time to meet with the
external auditors without any Executive Directors or
senior management present. 

DUTIES
The duties of the Audit Committee are set out in its Terms 
of Reference, which are available on the Company website 
(www.joulesgroup.com) and are also available on request 
from the Company Secretary. 

The Committee meets a minimum of twice per year.

•  Review of the financial statements and Annual Report
•  Consideration of the external audit report and  
  management representation letter
•  Going concern review
•  Review of the risk management and internal control  
  systems, and of the Company’s risk register
•  Review of the need for an internal audit function
•  Review of whistleblowing reports
•  Review of the implications of forthcoming updates
  or changes to accounting standards

ROLE OF THE EXTERNAL AUDITOR
The Audit Committee monitors the Company’s relationship 
with the external auditor, Deloitte LLP, to ensure 
that external auditor independence and objectivity are 
maintained. As part of its review the Committee monitors 
the provision of non-audit services by the external auditor. 
The breakdown of fees between audit and non-audit services 
is provided in note 5 of the Group’s financial statements. 
The non-audit fees related to Remuneration Committee 
advice. The Committee also assesses the external auditor’s 
performance. Having reviewed the external auditor’s 
independence and performance, the Audit Committee 
recommends that Deloitte LLP be re-appointed as the 
Company’s external auditor at the next AGM.

AUDIT PROCESS
The external auditor prepares an audit plan that sets 
out the scope of the audit, key areas of audit focus, audit 
materiality and the audit timetable for audit work. 
This plan is reviewed and agreed in advance by the 
Audit Committee. Following the completion of its work, 
the external auditor presents its findings to the Audit 
Committee for discussion. 

INTERNAL AUDIT
At present the Group does not have an internal audit 
function. In view of the size and nature of the Group’s 
business, the Committee believes that management is able 
to derive assurance as to the adequacy and effectiveness of 
internal controls and risk management procedures without 
a formal internal audit function. This will be kept under 
review as the business evolves. 

RISK MANAGEMENT AND INTERNAL CONTROLS
The Group has a framework of risk management and 
internal control systems, policies and procedures. The 
Audit Committee is responsible for reviewing the risk 
management and internal control framework and ensuring 
that it operates effectively. The Committee has reviewed the 
framework and is satisfied that the internal control systems 
in place are currently operating effectively.

WHISTLEBLOWING
The Group has in place a whistleblowing policy which 
sets out the formal process by which an employee of the 
Group may, in confidence, raise concerns about possible 
improprieties in financial reporting or other matters.  
Whistleblowing is a standing item on the Committee’s 
agenda, and updates will be provided at each meeting.  
During the period, there were no incidents for consideration.

GOING CONCERN
The Directors have prepared a detailed financial forecast 
with a supporting business plan covering the medium term 
future. The forecast indicates that the Group will remain in 
compliance with covenants throughout the forecast period.  
As such, the Directors have a reasonable expectation that 
the Company and the Group have adequate resources to 
continue in operational existence for the foreseeable future.  
For this reason, they continue to adopt the going concern 
basis in preparing financial statements.

DAVID STEAD
Audit Committee Chairman

 
 
 
42   N O M I N AT I O N   C O M M I T T E E   R E P O R T

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T  43

N O M I N AT I O N   C O M M I T T E E   R E P O R T
J O U L E S   G R O U P   P LC

D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T
J O U L E S   G R O U P   P LC

On behalf of the Board I am pleased to present the 
Nomination Committee Report for the 52 weeks ended 27 

May 2018 (FY18).

MEMBERS OF THE NOMINATION COMMIT TEE
The Nomination Committee consists of three Non-Executive 
Directors; Neil McCausland (Chair), David Stead and Jill 
Little. Executive Directors attend by invitation.

DUTIES
In carrying out its duties, the Nomination Committee is 
primarily responsible for:

•  Identifying and nominating candidates to fill Board  
  vacancies
•  Evaluating the structure and composition of the Board  
  with regard to the balance of skills, knowledge and  
  experience and making recommendations accordingly
•  Drafting the job descriptions of all Board members
•  Reviewing the time requirements of Non-Executive  
  Directors
•  Giving full consideration to succession planning
•  Reviewing the leadership of the Group

The Committee is scheduled to meet once a year but it will 
meet more frequently if required.  

The Committee reports to the Board on how it has 
discharged its responsibilities. The Committee’s written 
Terms of Reference are available on the Group’s website 
(www.joulesgroup.com).

ACTIVITY DURING THE YEAR
The Committee has met formally four times during the 
year, the additional meetings being convened to support 
the successful recruitment of a replacement Non-Executive 
Chairman for the Group. The search was led by David 
Stead, the Senior Independent Non-Executive Director, and 
involved an extensive selection process. An appropriate 
external recruitment agency was engaged to assist with 
the process and a pool of suitably qualified and experienced 
candidates was prepared as an initial step.

A multi stage assessment and interview process was then 
undertaken with input from other Non-Executive and 
Executive Directors as appropriate to ensure that the 
correct candidate was identified. The outcome of the process 
was the announcement on 22 May 2018 that Ian Filby will 
become the Group’s next Non-Executive Chairman on 
1 August 2018.

In addition to this recruitment activity, during the year the 
Committee has continued to focus its work on the following:

•  The structure and composition of the Board and its  
Committees. The Committee discussed the skills, 
experience and diversity of the current Board and 
committee members taking into account the current 
and future needs of the Group, its culture and strategic 
objectives. The Committee believes that the Board has 
the necessary balance of skills, knowledge and experience 
for its current needs. The Committee believes that the 
Directors are able to devote sufficient time to the Group, 
taking into account their other Directorships

•  The structure of the Operating Board. The Committee 

reviewed the current management structure of the Group 
and options for the future.  In particular, the membership 
and work of the Operating Board, which consists of senior 
management of the Group and meets monthly to review 
performance and progress against strategic objectives 
are responsible for the implementation of the Group’s 
strategy 

•  Succession planning. The Committee discussed long term 
succession planning and emergency cover, and the need 
to identify and develop talent both within the Group and 
from the wider market. In its discussions the Committee 
recognised the importance of looking at a diverse range of 
candidates when considering future appointments

TERMS OF REFERENCE
The committee will keep its terms of reference under review 
with the main objective of ensuring that an appropriate 
management framework and governance structure is in place.

NEIL MCCAUSLAND
Nomination Committee Chairman

On behalf of the Board I am pleased to present the Directors’ 
Remuneration Report for the 52 weeks ended 27 May 2018 
(FY18). Although not subject to the reporting regulations 
of fully listed companies in the UK, the Remuneration 
Committee has taken account of these regulations in the 
preparation of the FY18 Directors’ Remuneration Report as a 
matter of best practice. Therefore, this report is presented as:

•  A Directors’ Remuneration Policy Report – setting out the  
  parameters within which the remuneration arrangements  

for Directors operate; and

•  An Annual Report on Remuneration – setting out the    
  remuneration earned by Directors in respect of FY18
  and how we intend to apply the policy for FY19

This Directors’ Remuneration Report will be put to an 
advisory shareholder vote at the forthcoming annual
general meeting on 27 September 2018.

OUR APPROACH TO REMUNERATION – KEY PRINCIPLES
Our policy on executive remuneration is designed to:

•  Include a competitive mix of base salary and short and  
long-term incentives, with an appropriate proportion of  
  the package determined by stretching targets linked to  
  the Group’s performance
•  Promote the long-term success of the Group, in line with  
  our strategy and focus on profitability and growth; and
•  Provide appropriate alignment between the interests    
    of shareholders and executives, which is further enhanced  
  through shareholding guidelines and the deferral of a   
  proportion of the annual bonus as shares

FY18 PERFORMANCE AND ANNUAL BONUS OUTCOME
As detailed in the Strategic Report and Financial Review, 
Joules has delivered strong results and made continued 
progress against its stated strategic priorities. Good growth 
was delivered across distribution channels and geographic 
markets, reflecting the growing appeal of the Joules brand 
and the quality and design of our products, both in the UK 
and internationally. Based on FY18 PBT of £13.0 million the 
Executive Directors will receive 99.5% of their maximum 
annual bonus opportunity. Half the bonus earned being 
paid in cash and half as a share award deferred over three 
years, except for Marc Dench, for whom one third of the bonus 
earned will be paid in cash and two thirds as a share award 
being deferred over three years. Further details are set 
out herein.

The Company’s first long-term incentive awards were 
granted under the LTIP in July 2016 (‘LTIP 2016’) and 
therefore there were no LTIP awards due to vest in respect 
of the year ended 27 May 2018. Marc Dench’s IPO 
Admission Awards were subject to continued employment to 
26 May 2018 and consequently vested on this date. 

EXECUTIVE DIRECTOR SALARIES AND NON-EXECUTIVE 
DIRECTOR FEES
Executive Directors’ base salaries were reviewed in 
December 2017, in line with the salary review timetable for 
other head office employees. The base salary for Colin Porter 
and Tom Joule was unchanged at £345,000 and £335,000 
respectively. The base salary for Marc Dench was increased 
from £250,000 to £265,000 with effect from 1 December 
2017 taking into account his performance, development in 
role and contribution since he joined the business in 2015 
and the competitiveness of his package against the market.  
During the year the Chairman’s fee, which includes the fee 
for chairing the Nomination Committee, was reviewed and 
increased from £75,000 to £85,000, taking into account there 
being no increase in fees since the IPO.

REMUNERATION FOR THE YEAR COMMENCING
28 MAY 2018
A summary of the proposed application of our remuneration 
policy for FY19 is set out below:

•  It is intended that Executive Directors’ base salaries will  
be reviewed annually in December, at the same time as 
the pay review for the wider head office workforce
•  The maximum annual bonus opportunity for FY19  
    will be 100% of salary. The annual bonus is subject to  
  the achievement of stretching profit before tax (‘PBT’)   
  performance targets 
•  The third awards under the LTIP (‘LTIP 2018’) will be 
granted following the announcement of the FY18 full 
year results. The maximum LTIP opportunity is 100% 
of salary. These awards are subject to stretching targets 
with 80% of the award linked to an EPS target and 20% 
of the award linked to a strategic target of international 
revenue. Reflecting best practice, the vesting of the 
awards will also be subject to a further underpin, that the 
vesting reflects the underlying financial performance of 
the Group over the performance period

Following the appointment of Ian Filby as Non-Executive 
Chairman, commencing 1 August 2018, the Chairman’s fee 
will be increased to £120,000.

The Committee will continue to monitor our remuneration 
policy to ensure it remains aligned to the business strategy 
and the delivery of shareholder value.

We remain committed to a responsible approach to
executive pay as I trust that this Remuneration Report 
demonstrates and hope that we can rely on your continued 
support at our AGM.

JILL LIT TLE
Remuneration Committee Chairman

 
 
 
 
 
 
44   D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T  45

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

EXECUTIVE DIRECTORS’ REMUNERATION - AT A GLANCE 
We take a rigorous and disciplined approach to ensure that the remuneration package for Executive Directors 
rewards the delivery of both short and long-term financial and strategic business goals, that are consistent with 
creation of shareholder value. The table below provides a summary of the key elements of the policy and its 
application for FY18 and FY19.

BASE SALARY

PENSION

ANNUAL BONUS

ANNUAL BONUS 
DEFERRAL

LTIPS

Base salary and benefits are set at a level that is competitive with reference to the 
market and companies of a similar size and level of complexity.

Pension contribution rate of 5%.  
The company contribution rate for the all employee defined contribution pension scheme 
was increased to 3% in April 2018.

Maximum opportunity of 100% of salary*.
Underlying profit before tax (PBT) target selected to best represent alignment with 
shareholders. 
PBT targets for the FY18 award were:  Threshold (25% pay-out) £11.21 million; Target 
(50% pay-out); £11.80 million; Maximum (100% pay-out) £12.98m. The maximum payout 
target represented a year-on-year growth rate of 28.5%.

Executive Directors will receive 99.5% of their maximum annual bonus opportunity
for 2018, based on FY18 PBT of £12.968 million.
Half of the annual bonus award is paid in the form of shares (two thirds for Marc Dench 
in FY18), deferred over three years. Deferral provides alignment with shareholder value 
creation objectives.

The LTIP is designed to encourage sustainable development of the Group and creation of 
significant shareholder value.   
The maximum LTIP opportunity is 100% of salary* vesting over a three-year period
FY19 LTIP targets are: 1) FY21 EPS (80% weighting), and 2) FY21 International revenue 
(20% weighting). 
•  EPS target: Threshold 16.5p to Maximum 21.5p. Achievement of the

 Maximum would represent an annualised EPS growth rate of 21.5% from FY18 
(assuming constant fully diluted shares)

•  International Revenue target: Threshold £46m to Maximum £66 million
•  Pay-out levels: below Threshold no pay-out; at Threshold 25% pay-out;
  at Maximum 100% pay-out
•  The vesting of the awards will also be subject to a further underpin, that the vesting 

reflects the underlying financial performance of the Group over the performing period.

SHAREHOLDER 
ALIGNMENT AND RISK

A shareholding requirement of 200% of salary.
Malus and claw-back provisions.

MODIFICATIONS 
OR CHANGES TO 
REMUNERATION 
OR POLICY

No other changes to the policy as set-out in the FY17 Annual Report have been made or 
are proposed to be made in the forthcoming FY19 period.

*In FY18 Marc Dench’s maximum annual bonus opportunity and LTIP award was 150% of salary. Two thirds of the 
annual bonus being awarded as shares deferred over three years. In FY19 his maximum annual bonus and LTIP award 
is 100% of salary.

DIRECTORS ’ REMUNERATION POLICY REPORT
The following section sets out our Directors’ Remuneration Policy (the “Policy”).
The aim of the Policy is to align the interests of Executive Directors with the Group’s strategic vision and the long-term 
creation of shareholder value. The Policy is intended to remunerate Executive Directors competitively and appropriately
for effective delivery and allows them to share in this success and the value delivered to shareholders.  

EXECUTIVE DIRECTORS’ REMUNERATION POLICY
The table below sets out the elements of Executive Directors’ compensation and how each element operates, as well as the 
maximum opportunity of each element and any applicable performance measures.

OPERATION

MAXIMUM OPPORTUNITY

FIXED REMUNERATION

ELEMENT, PURPOSE
& STRATEGIC LINK

BASIC SALARY
To provide a 
competitive base 
salary for the market 
in which the Group 
operates to attract 
and retain Executive 
Directors of a 
suitable calibre.

BENEFITS
To provide market 
competitive benefits 
as part of the total 
remuneration 
package.

Usually reviewed annually taking account of:
• Group performance
• Role, experience and individual performance
• Competitive salary levels and market forces
•  Pay and conditions elsewhere in the Group

Executive Directors currently receive private 
medical insurance, company car or allowance, 
staff discounts and the right to participate in 
the Save As You Earn (SAYE) scheme. Other 
benefits may be provided based on individual 
circumstances.  For example, relocation or 
travel expenses.

RETIREMENT 
BENEFITS
To provide an 
appropriate level of 
retirement benefit 
(or cash allowance 
equivalent).

Executive Directors are eligible to participate 
in the Group defined contribution pension 
plan.  In appropriate circumstances (e.g. if 
contributions exceed the annual or lifetime 
pension allowance in the UK), Executive 
Directors may be permitted to take the benefit 
as additional salary instead of contributions.

VARIABLE REMUNERATION

ELEMENT, PURPOSE 
& STRATEGIC LINK

OPERATION

ANNUAL BONUS
Rewards performance 
against targets which 
support the strategic 
direction of the Group.
Deferral provides a 
retention element 
through share 
ownership and 
direct alignment to 
shareholders’ interests.

Awards are based on performance (typically 
measured over one year) against targets 
determined by the Committee at the start of 
the period.

Pay-out levels are determined by the 
Committee after the year end.  The 
Committee has discretion to amend pay-outs 
should any formulaic output not reflect their 
assessment of performance.

A proportion (normally 50%) of any bonus is 
paid in cash with the balance paid in the form 
of shares (subject to a de-minimis amount

Increases will normally be in line with the range 
of salary increases awarded (in percentage terms) 
to other Group employees. Increases above 
this level may be awarded to take account of 
individual circumstances, such as:
• Promotion
• Change in scope or increase in responsibilities
• An individual’s development or performance in role 
• Alignment with the market over time
• A change in the size or complexity of the business

Whilst the Committee has not set a maximum 
level of benefits that Executive Directors may 
receive, the value of benefits is set at a level 
which the Committee considers appropriate, 
taking into account market practice and 
individual circumstances.

The contribution level for FY19 is set at 5% 
of salary (there is an overall limit of up to 10% 
of salary).

MAXIMUM OPPORTUNITY AND   
PERFORMANCE METRICS

Overall maximum is up to 150% of base salary 
under the Policy.  However, the maximum bonus 
opportunity for FY19 is capped at 100% of salary.

Performance measure: Targets are set annually 
and aligned with key financial, strategic and/or 
individual targets with the weightings between 
these measures determined by the Committee 
each year considering the Group’s priorities at 
the time.

The FY19 bonus is based on a PBT target.

 
46   D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T  47

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

VARIABLE REMUNERATION CONTINUED

ELEMENT, PURPOSE 
& STRATEGIC LINK

OPERATION

MAXIMUM OPPORTUNITY AND   
PERFORMANCE METRICS

LONG-TERM 
INCENTIVE (‘LTIP’) 
To create alignment 
between the 
interests of 
Executive Directors 
and shareholders 
through the delivery 
of performance-
based awards in 
Group shares.

of £10,000) usually deferred for three years.  
Awards may include dividend equivalents 
earned between the grant and vesting date.

Awards can be made over conditional shares 
or nil cost options (or cash equivalent).  
Vesting is subject to the achievement of 
specified performance conditions normally 
over three years.

Awards may include dividend equivalents 
earned between grant and vesting date.

Awards may be structured as Qualifying LTIP 
awards comprising of a HMRC tax-qualifying 
option and an LTIP award, with the vesting 
of the LTIP award scaled back to take account 
of any gain made on the exercise of the tax-
qualifying option.

Overall maximum is up to 150% of base salary under 
the Policy. However, the maximum LTIP 2018 award 
is capped at 100% of salary.

Where an award is structured as a Qualifying LTIP, 
the shares subject to the tax-qualifying option 
element are excluded for the purposes of this limit, 
reflecting the scale back. 

Performance measure: Set to reflect longer term 
strategy and business performance. Performance 
measures and their weighting are reviewed annually 
to maintain appropriateness and relevance.

For threshold levels of performance 25% of the award 
will vest rising to 100% for maximum performance. 
Below threshold the award will not vest.

The LTIP 2018 awards are subject to stretching 
targets with 80% of award based on EPS and 20% 
based on international revenue, with an additional 
underpin applying to the whole award.

INFORMATION SUPPORTING THE POLICY TABLE
EXPLANATION OF PERFORMANCE MEASURES CHOSEN
Performance measures for the annual bonus and long-term 
incentive are selected that reflect the Group’s strategy.  
Stretching performance targets are set each year by the 
Committee, considering several different factors.

For FY19, the annual bonus is based on PBT. Stretch 
targets for the maximum awards under the bonus are set 
against outperformance of internal company forecasts. 
The performance measure for the LTIP 2018 grant is 
underlying diluted Earnings Per Share (EPS) (80% of 
award weighting) and international revenue (20% of 
award weighting). The Committee considers EPS to be 
the key measure of sustainable business performance and 
international revenue growth to be a key strategic priority. 
The vesting of the awards will also be subject to a further 
underpin, that the vesting reflects the underlying financial 
performance of the Group over the performance period.

The Committee retains the discretion to adjust or set 
different performance measures or targets where it 
considers it appropriate to do so (for example, to reflect 
a change in strategy, a material acquisition and/or a 
divestment of a Group business or change in prevailing 
market conditions and to assess performance on a fair and 
consistent basis from year to year). Awards and optionsmay 
be adjusted in the event of a variation of share capital in 
accordance with the rules of the LTIP.

APPLICATION OF MALUS AND CLAWBACK
For up to three years following the payment of an annual 
bonus award (and two years after the vesting of an LTIP 
award), the Committee may require the repayment of all or 
some of the award if there is corporate failure, a material 
error or misstatement of the financial results, gross 
misconduct or if information comes to light which, had it 
been known, would have affected a decision as to the extent 
to which an award would have vested.  

The Committee also has the right to reduce, cancel or 
impose further restrictions on unvested LTIP and deferred 
bonus shares in similar circumstances (including material 
failure of risk management).

SHAREHOLDING GUIDELINES
To promote further alignment to shareholders interests and 
share ownership, each Executive Director is required to 
build and maintain a shareholding equal to two times the 
value of their annual base salary. Until this guideline is met 
Executive Directors will be required to retain half of any 
shares which vest under the deferred bonus or LTIP (after 
sales to cover tax).

LEGACY REMUNERATION
The Committee has the right to settle remuneration 
arrangements that were put in place prior to this Policy 
being created and in respect of remuneration awarded to 
individuals prior to becoming an Executive Director (and 
which was not awarded in anticipation of becoming an 
Executive Director).

NON-EXECUTIVE DIRECTORS’ REMUNERATION POLICY
The remuneration Policy for the Chairman and Non-Executive Directors is to pay fees necessary to attract the individual of 
the calibre required, taking into consideration the size and complexity of the business and the time commitment of the role, 
without paying more than is necessary. Details are set out in the table below:

APPROACH TO 
SET TING FEES

BASIS OF FEES

•  The fees of the Non-Executive Directors are agreed by the Chairman and CEO and the fees for the  
  Chairman are determined by the Board as a whole
•  Fees are set taking into account the level of responsibility, relevant experience and specialist  
  knowledge of each Non-Executive Director and fees at companies of a similar size and complexity

•  Non-Executive Directors are paid a basic fee for membership of the Board with additional fees  
  being paid for chairmanship of Board Committees
•  Additional fees may also be paid for other Board responsibilities or roles

•  Fees are normally paid in cash

OTHER

•  Non-Executive Directors may be eligible to receive benefits such as travel and other expenses
•  Neither the Chairman nor any of the Non-Executive Directors are eligible to participate in any
  of the Group’s incentive arrangements

APPROACH TO RECRUITMENT REMUNERATION
The Policy aims to facilitate the appointment of individuals of sufficient calibre to lead the business and execute the strategy 
effectively for the benefit of shareholders. When appointing a new Executive Director the Committee seeks to ensure that 
arrangements are in the best interests of the Group and not to pay more than is appropriate. The Committee will take into 
consideration relevant factors, which may include the calibre of the individual, their existing remuneration package, and 
their specific circumstance, including the jurisdiction from which they are recruited.

The Committee will typically seek to align the remuneration package with the Group’s remuneration Policy. The Committee 
may make payments or awards to recognise or ‘buy-out’ remuneration packages forfeited on leaving a previous employer. 
The Committee’s intention is that such awards would be made on a ‘like-for-like’ basis as those forfeited.  

The remuneration package for a newly appointed Chairman or Non-Executive Director will normally be in line with the 

structure set out in the Non-Executive Directors’ Remuneration Policy.

SERVICE CONTRACTS
Each of the Executive Directors has a service contract with 
the Group. The notice period of Executive Directors’ service 
will not exceed 12 months. All Non-Executive Directors have 
initial fixed term agreements with the Group for no more 
than three years.  Details of the Directors’ service contracts, 
are set out below:

NAME 

COMMENCEMENT

NOTICE PERIOD

Tom Joule         
Colin Porter       
Marc Dench       
Neil McCausland* 
Jill Little 
David Stead 

20 May 2016
20 May 2016
20 May 2016
20 May 2016
20 May 2016
20 May 2016

12 months
12 months
6 months
1 month
1 month
1 month

*On 22 May 2018, it was announced that Neil McCausland had 
notified the Board that he intended to retire as Non-Executive 
Chairman effective from 31 July 2018 and that Ian Filby had 
been appointed as Non-Executive Chairman commencing on 1 
August 2018. Ian Filby’s notice period is three months.

PAYMENTS FOR LOSS OF OFFICE
Payments for loss of office will be in line with the provisions 
of the Executive Directors’ service contracts and the 
rules of the share plans (as set out in the IPO Admission 
document). Where a buy-out award is made then the leaver 
provisions would be determined at the time of the award.  
In appropriate circumstances, payments may also be made 
in respect of accrued holiday, outplacement, legal fees 
and under the terms of the SAYE plan. The Committee 
reserves the right to make additional payments where such 
payments are made in good faith in discharge of an existing 
legal obligation (or by way of damages for breach of such 
an obligation) or by way of settlement or compromise or 
any claim arising in connection with the termination of the 
Director’s office or employment.

Where the Committee retains discretion, it will be used 
to provide flexibility in certain situations, considering the 
circumstances of the Director’s departure and performance.  
There is no entitlement to any compensation in the event of 
Non-Executive Directors’ contracts not being renewed or the 
agreement terminating earlier.

         
 
48   D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T  49

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

CONSULTATION WITH SHAREHOLDERS
The Committee will consider shareholder feedback received on remuneration matters including issues raised at the AGM as 
well as any additional comments received during any other meeting with shareholders.  The Committee will seek to engage 
directly with major shareholders and their representative bodies should any material changes be made to the Policy.

ANNUAL REPORT ON REMUNERATION

SINGLE TOTAL FIGURE OF REMUNERATION
The tables below detail the total remuneration earned by each Director in respect of FY18 and FY17.

FY18

Executive Directors

Tom Joule

Colin Porter

Marc Dench

Non-Executive Directors

Neil McCausland

Jill Little

David Stead

Total

FY17

Executive Directors

Tom Joule

Colin Porter

Marc Dench

Non-Executive Directors

Neil McCausland

Jill Little

David Stead

Total

SALARIES/FEES
£000

TAXABLE BENEFITS
£000

PENSION
£000

ANNUAL BONUS
(INCLUDING DEFERRED
BONUS) £000

TOTAL
REMUNERATION
£000

335.0

345.0

257.5

85.0

50.0

55.0

21.1

22.6

14.7

-

-

-

16.8

17.3

16.2

-

-

-

333.4

343.2

384.3

-

-

-

706.2

728.1

672.7

85.0

50.0

55.0

1,127.5

58.4

50.2

1,060.9

2,297.0

SALARIES/FEES
£000

TAXABLE BENEFITS
£000

PENSION
£000

ANNUAL BONUS
(INCLUDING DEFERRED
BONUS) £000

TOTAL
REMUNERATION
£000

335.0

345.0

235.0

75.0

50.0

55.0

35.5

22.6

12.0

-

-

-

16.8

17.3

11.8

-

-

-

332.3

337.1

339.5

-

-

-

719.6

722.0

598.3

75.0

50.0

55.0

1,095.0

70.1

45.9

1,008.9

2,219.9

BASE SALARIES
The base salaries for the Executive Directors will normally be reviewed with effect from December. 

EXECUTIVE DIRECTOR

BASE SALARY AT 1 DECEMBER 2017

BASE SALARY AT 1 DECEMBER 2016

Tom Joule

Colin Porter

Marc Dench

£335,000

£345,000

£265,000

£335,000

£345,000

£250,000

The base salary for Colin Porter and Tom Joule is unchanged. The base salary for Marc Dench was increased with effect 
from 1 December 2017 taking into account his performance, development in role and contribution since he joined the 
business in 2015 and the competitiveness of his package against the market.

TAXABLE BENEFITS
The taxable benefits for the Executive Directors included a company car or car allowance, private fuel, clothing allowance 
and private medical insurance.

ANNUAL BONUS
For FY18 the maximum annual bonus opportunity for the Executive Directors was 100% of salary (and 150% of salary
for Marc Dench, with one third of award paid in cash and two thirds as shares deferred for three years) subject to the 
achievement of stretching PBT performance targets.

The structure and targets for the FY18 annual bonus, that were established at the start of the year, are set out in the 
following table. Below the Threshold level no annual bonus is payable, between each level the annual bonus award 
percentage increases on a linear basis.

LEVEL

% of maximum award

Underlying PBT

THRESHOLD

25%

£11.21 million

TARGET

50%

£11.80 million

MAXIMUM

100%

£12.98 million

Based on FY18 underlying PBT of £12.968 million the Executive Directors will receive 99.5% of their maximum annual 
bonus opportunity. The values of each Executive Directors’ annual bonus paid in cash and paid in deferred into shares (for 
three years) were as follows:

CASH PAYMENT £000

DEFERRED INTO SHARES £000

TOTAL ANNUAL BONUS SHOWN IN SINGLE 
FIGURE TABLE ABOVE FOR FY18 £000

Tom Joule*

Colin Porter

Marc Dench

166.7

171.6

126.8

166.7

171.6

257.5

333.4

343.2

384.3

For FY19 the annual bonus opportunity will be up to a maximum of 100% of salary. The annual bonus is subject to the 
achievement of stretching PBT performance targets, with payment made half in cash and half deferred into shares (vesting 
after a further three years).   

The Committee considers PBT to be the key short term financial measure. The actual FY19 annual bonus targets are not 
disclosed due to commercial confidentiality reasons but the PBT target will be disclosed when we report the performance 
out-turn in the FY19 Directors’ Remuneration Report.

LONG-TERM INCENTIVES 
There were no LTIP awards due to vest in respect of the year ended 27 May 2018. 

In FY18, the Committee granted LTIP awards as set out in the table below. The share price used to calculate the awards 
was £3.14, being the closing share price on the day immediately preceding the awards.

LTIP 2017

Tom Joule

Colin Porter

Marc Dench

DATE OF GRANT

18 August 2017

18 August 2017

18 August 2017

% OF SALARY

NUMBER OF SHARES

100%

100%

150%

106,858

110,048

119,617

Vesting of the awards will be based upon achievement against two targets.  80% of the awards will be subject to underlying 
diluted Earnings Per Shares (EPS) delivered in the final year of the performance period (FY20) and 20% subject to 
international revenue delivered in the final year of the performance period FY20. Vesting is determined on a straight-line 
basis between the target ranges. The target ranges are summarised below.

EPS TARGET (80%)

VESTING %

FY20 TARGET

INTERNATIONAL REVENUE
TARGET (20%)

Threshold

Maximum

25%

100%

14.0 pence

18.0 pence

Threshold

Maximum

VESTING %

FY20 TARGET

25%

100%

£36.0 million

£46.0 million

For FY19, the Committee intends to grant LTIP awards as set out in the table below.

LTIP 2018

Tom Joule*

Colin Porter

Marc Dench

% OF SALARY

100%

100%

100%

*Because Tom Joule’s existing shareholding in the business is greater than 30%, the deferred share award to be granted
to Tom Joule will be conditional on approval of a separate resolution at the AGM in relation to Rule 9 of the Takeover Code.

50   D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T  51

D I R E C TO R S ’  R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T
C O N T I N U E D

Vesting of the awards will be based upon the amount of the adjusted diluted Earnings Per Share (EPS) and the level of 
international revenue delivered in the final Financial Year of the three-year performance period (FY21).  

•  EPS target (80% of award): Below the threshold vesting target of 16.5 pence, none of the award will vest. 25% of the award 
will vest if underlying diluted EPS is 16.5 pence, with 100% vesting at 21.5 pence and vesting determined on a straight-
line basis between these figures.   

•  International revenue target (20% of award): Below the threshold vesting target of £46 million, none of the award will 
vest. 25% of the award will vest if international revenue is £46 million, with 100% vesting at £66 million. Vesting is 
determined on a straight-line basis between these figures.

EPS TARGET (80%)

VESTING %

FY21 TARGET

INTERNATIONAL REVENUE
TARGET (20%)

Threshold

Maximum

25%

100%

16.5 pence

21.5 pence

Threshold

Maximum

VESTING %

FY21 TARGET

25%

100%

£46.0 million

£66.0 million

EPS is the most suitable performance measure for the Group supporting a focus on profitability and growth and has 
therefore been chosen as the primary LTIP metric.

NON-EXECUTIVE DIRECTOR FEES
Details of Non-executive Directors’ fees for FY19 are set out below:
•  Chairman’s fee: £85,000, increasing to £120,000 from 1 August 2018
•  Non-executive director fee: £50,000 for David Stead and £45,000 for Jill Little
•  Additional fee for chair of a Board Committee: £5,000

During the year the Chairman’s fee, which incorporates the fee for chairing the Nomination Committee, was reviewed and 
increased from £75,000 to £85,000. Following the appointment of Ian Filby as Non-Executive Chairman, commencing 1 
August 2018, the Chairman’s fee will be increased to £120,000.

PAYMENTS MADE TO FORMER DIRECTORS DURING THE YEAR
No payments were made in the year to any former Director of the Group.

PAYMENTS FOR LOSS OF OFFICE MADE DURING THE YEAR
No payments for loss of office were made in the year to any Director of the Group.

STATEMENT OF DIRECTORS’ SHAREHOLDING AND SHARE INTERESTS
The interests of the Directors and their immediate families in the Group’s ordinary shares as at 27 May 2018 were as follows.

OUTSTANDING DIRECTORS’ SHARE AWARDS
Each Executive Director holds awards under the Company’s LTIP, Deferred Bonus Plan (DBP),
SAYE Scheme and Executive Share Option Scheme (ESOS) as follows. 

DIRECTOR

SHARE PLAN

DATE OF GRANT

Tom Joule

LTIP 2017

18 August 2017

DBP FY17

18 August 2017

LTIP 2016

6 July 2016

Colin Porter

LTIP 2017

18 August 2017

DBP FY17

18 August 2017

LTIP 20161

6 July 2016

Marc Dench

LTIP 2017

18 August 2017

DBP FY17

18 August 2017

LTIP 20161

6 July 2016

DBP FY16

14 July 2016

ESOS

26 May 2016

SHARE PRICE
AT GRANT

EXERCISE
PRICE

NUMBER OF 
SHARES/
OPTION AWARD

PERFORMANCE PERIOD VESTING DATE

£3.14

£3.14

£1.72

£3.14

£3.14

£1.72

£3.14

£3.14

£1.72

£1.66

£1.60

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£1.60

106,858

Three years to end of FY20

24 July 2020

51,455

-

24 July 2020

194,767

Three years to end of FY19

6 July 2019

110,048

Three years to end of FY20

24 July 2020

52,990

 -

24 July 2020

200,581

Three years to end of FY19  

6 July 2019

119,617

Three years to end of FY20

24 July 2020

54,142

-

24 July 2020

191,860

Three years to end of FY19  

6 July 2019

132,132

312,500

-

-

14 July 2019

26 May 2018

1Colin Porter and Marc Dench also received tax qualifying options of up to a maximum of £30,000, which were granted under 
the Tax Qualifying LTIP, and subject to the same performance conditions as the LTIP award. The tax qualifying options have 
an exercise price of £1.72 per share (being the market value on the date of grant). The vesting of the LTIP award will be scaled 
back to take account of any gain made under the tax qualifying option.

REMUNERATION COMMIT TEE
The members of the Committee are Jill Little (Chair), Neil McCausland and David Stead. The Group’s General Counsel 
attends the meeting as secretary to the Committee. The Committee meets at least once a year and has responsibility for: 

•  Maintaining the remuneration policy;
•  Reviewing and determining the remuneration packages of the Executive Directors;
•  Monitoring the level and structure of the remuneration of Senior Management; and
•  Production of the annual report on Directors’ remuneration

The Chief Executive Officer and Chief Financial Officer occasionally attend meetings and provide information and support 
as requested. Neither Executive Director is present when his remuneration package is considered.

BENEFICIALLY OWNED
AT 28 MAY 2017
NO. OF SHARES

BENEFICIALLY OWNED
AT 27 MAY 2018
NO. OF SHARES

SHAREHOLDING 
GUIDELINES 
MET

UNVESTED OUTSTANDING 
SHARE AWARDS AT 27 MAY 
2018 NO. OF SHARES*

VESTED, UNEXERCISED
SHARE AWARDS AT 27
MAY 2018 NO. OF SHARES

The duties of the Remuneration Committee are set out in its Terms of Reference, which are available on the Group’s website 
(www.joulesgroup.com) and are also available on request from the Company Secretary.

Executive Directors

Tom Joule

Colin Porter

Marc Dench

Non-Executive Directors

28,147,210

2,269,822

82,500

28,147,210

1,519,822

53,263

Neil McCausland

Jill Little

David Stead

625,375

15,625

31,250

475,375

25,625

31,250

Yes

Yes

No

n/a

n/a

n/a

*Includes: ESOP, LTIP, Deferred share awards and SAYE
**ESOP options granted at the time of the IPO with an exercise price of £1.60 per share

353,080

363,619

497,752

-

-

-

-

-

312,500**

-

-

-

The interests of the Directors and their immediate families in the Group’s ordinary shares did not change between 
27 May 2018 and the date these accounts were signed on 24 July 2018.

This report was approved by the Board on 24 July 2018 and signed on its behalf by:

JILL LIT TLE
Remuneration Committee Chairman

52   D I R E C TO R S ’   R E P O R T

D I R E C TO R S ’  R E P O R T
J O U L E S   G R O U P   P LC

DIRECTORS’ REPORT
The Directors present their Annual Report on the affairs 
of the Group, together with the financial statements and 
Auditors’ Report, for the 52 weeks ended 27 May 2018. 
The Governance Framework Section on pages 35 to 37
also forms part of this Directors’ Report.  

DIRECTORS
The Directors of the Company during the period under review 
were, and subsequently to the date of this report, were:

Neil McCausland 
Tom Joule
Colin Porter
Marc Dench
David Stead
Jill Little

RESULTS AND DIVIDENDS
Results for the 52 weeks ended 27 May 2018 are set out 
in the Consolidated Income Statement on page 62. The 
Directors are recommending a final dividend of 1.3 pence 
per share which, if approved, at the AGM will result in a 
full year dividend of 2.0 pence per share for FY18.

ARTICLES OF ASSOCIATION
A copy of the full articles of association are available 
on request from the Company Secretary and are also 
available on the Group’s website www.joulesgroup.com. 
Any amendments to the articles of association can be 
made by a special resolution of the Shareholders.

SHARE CAPITAL AND SUBSTANTIAL SHAREHOLDERS
Details of the issued share capital, together with details of 
the movements during the year, are shown in Note 18 to the 
Consolidated Financial Statements. The Company has one 
class of ordinary share and each ordinary share carries the 
right to one vote at general meetings of the Company.

At 27 May 2018 the Company had been notified of the 
following substantial shareholders comprising 3% or more
of the issued ordinary share capital of the Company:

% OF ISSUED SHARE CAPITAL

Tom Joule
Standard Life
Blackrock
Hargreave Hale
Octopus Investments
Old Mutual Global Investors
Columbia Threadneedle Investments

32.17%
9.87%
7.97%
7.18%
6.03%
5.89%
3.54%

There has been no significant changes to substantial 
shareholders since the year end.

ACQUISITION OF THE COMPANY’S OWN SHARES
At the AGM held on 27 September 2017, the Company 
was authorised in accordance with section 701 of the Act 
to make market purchases (within the meaning of section 
693(4) of the Act) of up to 8,750,114 Ordinary Shares (being 
approximately 10 per cent of the Share Capital) on such 
terms and in such manner as the Directors of the Company 
may from time to time determine. This authority was 
not used during the year or up to the date of this report.  
Shareholders will be asked to renew these authorities at the 
AGM as detailed in the next AGM Notice. The Company held 
no treasury shares during the year.

DIRECTORS’ INTERESTS
Details of the Directors’ beneficial interests are set out
in the Remuneration Report on pages 41 to 49.

DIRECTORS’ INDEMNITIES AND DIRECTORS
AND OFFICERS’ LIABILITY INSURANCE
The Company has purchased Directors’ and Officers’ liability 
insurance during the year as allowed by the Company’s articles.

FINANCIAL RISK MANAGEMENT
Details of the Directors’ assessment of the principal risks 
and uncertainties which could impact the business are 
outlined in the Principal Risks and Uncertainties section on 
pages 24 and 25. The Board manages internal risk through 
the on-going review of the Group’s risk register and the 
Board manages external risk through the monitoring of the 
economic and regulatory environment and market conditions.

GOING CONCERN
The Directors have prepared a detailed forecast with a 
supporting business plan for the foreseeable future. The 
forecast indicates that the Group will remain in compliance 
with covenants throughout the forecast period. As such, 
the Directors have a reasonable expectation the Company 
and Group will have adequate resources to continue in 
operational existence for the foreseeable future. The forecasts 
have also been stress tested through scenario analysis and 
the Directors remain confident in the validity of the going 
concern assumption. As a result, they continue to prepare
the financial statements on the basis of going concern.

VIABILITY STATEMENT
The Directors have also assessed the Group’s prospects and 
viability over the three-year period to 30 May 2021.  This 
three-year assessment period was selected as it corresponds 
with the Board’s strategic planning horizon.
In making this assessment, the Directors have taken account 
of the Group’s current financial position, annual budget for 
the year ending 26 May 2019, three-year plan forecasts and 
sensitivity analysis and testing. The Board also considered a 
number of other factors, including the Group business model 

D I R E C TO R S ’  R E P O R T  53

and strategy, risks and uncertainties and risk management 
and internal control effectiveness. While the principal risks 
and uncertainties could impact future performance, none 
of them is considered likely, individually or collectively, to 
affect the viability of the business during the three-year 
assessment period. The Group is operationally strong with 
a robust balance sheet and has a track record of delivering 
profitable and sustainable growth.

Based on this assessment, the Directors have a reasonable 
expectation that the Group will continue in operation and 
meet all its liabilities as they fall during the period up to
30 May 2021.

POST BALANCE SHEET EVENTS
There have been no material post balance sheet events.

ANNUAL GENERAL MEETING
The Company’s AGM will be held on 27 September 2018.

FUTURE DEVELOPMENTS IN THE BUSINESS
OF THE COMPANY
The Strategic Report on pages 10 to 31 sets out the likely 
future developments of the Company.

CHANGE OF CONTROL
So far as the Directors are aware, there are no arrangements 
in place that the operation of which at a later date may 
result in a change of control of the Company.

BRANCHES OUTSIDE THE UK
In addition to subsidiary companies in USA, China and 
Hong Kong, the Group has branches in France, Germany 
and the Republic of Ireland.

POLITICAL DONATIONS
No political donations were made during the period under review.

EMPLOYEE INVOLVEMENT
The Directors recognise that communication with the 
Group’s employees is essential and the Group places 
importance on the contributions and view of its employees.  
Details of employee involvement are set out in the Social 
Responsibility Report on pages 26 to 31.

DISABLED EMPLOYEES
Details of the Group’s policy in relation to disabled 
employees is set out in the Social Responsibility Report
on pages 26 to 31.

DISCLOSURE OF INFORMATION TO THE AUDITORS
In the case of each Director in office at the date the 
Directors’ Report is approved, the following applies:
•  The Director knows of no information, which would be  
  relevant to the auditors for the purpose of their audit   
  report, of which the auditors are not aware; and
•  The Director has taken all steps that he/she ought to have  
  taken as a director to make him/herself aware of any such  
information and to establish that the auditors are aware  

  of it.

AUDITOR
The Auditor, Deloitte LLP, have indicated their willingness 
to continue in office and a resolution seeking to re-appoint 
them will be proposed at the AGM.

JONATHAN DARGIE 
Company Secretary

 
 
54   STAT E M E N T   O F   D I R E C TO R S ’  R E S P O N S I B I L I T I E S

STAT E M E N T   O F   D I R E C TO R S ’  R E S P O N S I B I L I T I E S
J O U L E S   G R O U P   P LC

STATEMENT OF DIRECTORS’ RESPONSIBILITIES
The directors are responsible for preparing the Annual 
Report and the financial statements in accordance with 
applicable law and regulations.

Company law requires the directors to prepare financial 
statements for each financial year. Under that law the 
directors are required to prepare the group financial 
statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union and Article 4 of the IAS Regulation and have elected 
to prepare the parent company financial statements in 
accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards 
and applicable law), including FRS 101 “Reduced Disclosure 
Framework”. Under company law the directors must not 
approve the accounts unless they are satisfied that they give 
a true and fair view of the state of affairs of the company 
and of the profit or loss of the company for that period. 

In preparing the parent company financial statements, the 
directors are required to:
•  select suitable accounting policies and then apply them 

consistently;

•  make judgments and accounting estimates that are 

reasonable and prudent;

•  state whether applicable UK Accounting Standards 

have been followed, subject to any material departures 
disclosed and explained in the financial statements; and

•  prepare the financial statements on the going concern 
basis unless it is inappropriate to presume that the 
company will continue in business

In preparing the group financial statements, International 
Accounting Standard 1 requires that directors:
•  properly select and apply accounting policies;
•  present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information; 

•  provide additional disclosures when compliance with the 
specific requirements in IFRSs are insufficient to enable 
users to understand the impact of particular transactions, 
other events and conditions on the entity’s financial 
position and financial performance; and

•  make an assessment of the company’s ability to continue 

as a going concern

The directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the company 
and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the company and 
hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the company’s website. Legislation in the United 
Kingdom governing the preparation and dissemination of 
financial statements may differ from legislation in other 
jurisdictions.

RESPONSIBILITY STATEMENT 
We confirm that to the best of our knowledge:
•  the financial statements, prepared in accordance with 

the relevant financial reporting framework, give a true 
and fair view of the assets, liabilities, financial position 
and profit or loss of the company and the undertakings 
included in the consolidation taken as a whole;
•  the strategic report includes a fair review of the 

development and performance of the business and the 
position of the company and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that 
they face; and

•  the annual report and financial statements, taken as a 

whole, are fair, balanced and understandable and provide 
the information necessary for shareholders to assess the 
company’s position and performance, business model and 
strategy

This responsibility statement was approved by the board of 
directors on 24 July 2018 and is signed on its behalf by:

MARC DENCH
Chief Financial Officer
24 July 2018

3CHAPTER

CONSOLIDATED
FINANCIAL STATEMENTS

let’s take a walk...

IN A FIELD OF OUR OWN

Our Printed Wellies helped Joules become the brand it is today.
Waterproof and made to withstand any (wet) weather conditions,
they’re handcrafted using hardwearing natural rubber and adorned with
hand-drawn prints. They’ve been standing out from the crowd for years.

AU D I TO R ’S   R E P O R T
J O U L E S   G R O U P   P LC

A U D I TO R ’S   R E P O R T  59

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS
OF JOULES GROUP PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

OPINION
In our opinion:
•  the financial statements of Joules Group plc (the ‘parent  
company’) and its subsidiaries (the ‘group’) give a true  
and fair view of the state of the group’s and of the parent  
company’s affairs as at 27 May 2018 and of the group’s  
profit for the year then ended;

We are independent of the Group and the parent company in 
accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including 
the Financial Reporting Council’s (the ‘FRC’s’) Ethical 
Standard as applied to listed entities, and we have fulfilled 
our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for 
our opinion.

SUMMARY OF OUR AUDIT APPROACH

•  the Group financial statements have been properly  

KEY AUDIT MATTERS

prepared in accordance with International Financial    
Reporting Standards (IFRSs) as adopted by the 
European Union

•  the parent company financial statements have been  

properly prepared in accordance with United Kingdom  
Generally Accepted Accounting Practice, including  
Financial Reporting Standard 101 “Reduced Disclosure  
Framework”; and

•  The financial statements have been prepared in  

MATERIALITY

accordance with the requirements of the Companies Act 
2006

SCOPING

The key audit matters that we 
identified in the current year were:
•  Manual adjustments to revenue  
including returns provisions.
•  Completeness of inventory and  

goods in transit.

The materiality that we used for 
the group financial statements was 
£559,000 which was determined as 
5% of statutory profit before taxation. 

Our full scope audit procedures 
covered the main UK entity which 
accounted for 94% of the total 
revenue for the group and 96% of the 
group’s profit from the group’s profit-
making entities, before consolidation 
eliminations. We have undertaken 
specific procedures on certain 
balances in the group’s overseas 
subsidiaries to address specific risks 
to the group. 

We have audited the financial statements of Joules Group 
plc and its subsidiaries which comprise:
•  the consolidated income statement;
•  the consolidated statement of comprehensive income;
•  the consolidated and parent statement of financial position;
•  the consolidated and parent company statements of  

changes in equity;

•  the consolidated cash flow statement; and
•  the related notes 1 to 35

The financial reporting framework that has been applied 
in the preparation of the group financial statements is 
applicable law and IFRSs as adopted by the European 
Union. The financial reporting framework that has 
been applied in the preparation of the parent company 
financial statements is applicable law and United Kingdom 
Accounting Standards, including FRS 101 “Reduced 
Disclosure Framework” (United Kingdom Generally 
Accepted Accounting Practice).

BASIS FOR OPINION
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of 
the financial statements section of our report. 

CONCLUSIONS RELATING TO GOING CONCERN
We are required by ISAs (UK) to report in respect of the 
following matters where:
•  the Directors’ use of the going concern basis of accounting 

in preparation of the financial statements is not 
appropriate; or  

•  the Directors have not disclosed in the financial 

statements any identified material uncertainties that 
may cast significant doubt about the group’s or the 
parent company’s ability to continue to adopt the going 
concern basis of accounting for a period of at least twelve 
months from the date when the financial statements are 
authorised for issue.

 
 
 
 
 
 
 
60   A U D I TO R ’S   R E P O R T

AU D I TO R ’S   R E P O R T
C O N T I N U E D

KEY AUDIT MAT TERS
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement
(whether or not due to fraud) that we identified. These matters included those which had the greatest effect on: the
overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

A U D I TO R ’S   R E P O R T  61

COMPLETENESS OF INVENTORY AND GOODS IN TRANSIT (CONTINUED)

KEY OBSERVATIONS

The results of our testing were satisfactory and do not note any material misstatements in relation 
to the inventory management or treatment of goods in transit.

OUR APPLICATION OF MATERIALITY
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in 
planning the scope of our audit work and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

GROUP FINANCIAL STATEMENTS

PARENT COMPANY FINANCIAL STATEMENTS

MANUAL ADJUSTMENTS TO REVENUE INCLUDING RETURNS PROVISION

MATERIALITY

£559,000

£550,000

DESCRIPTION OF
KEY AUDIT MAT TER

As described in note 1 to the financial statements the Group has different revenue streams that 
have separate characteristics. Customers are entitled to return products after purchase for a 
defined period of time. The Directors apply estimates in both the retail (stores and e-commerce) 
and wholesale business streams, as outlined in note 1, in determining the level of provision that 
is required. Returns from the e-commerce business are typically at a higher level than traditional 
store retailing which therefore makes the judgements involved more significant in determining the 
level of provision, the total returns provision is £767,000 as outlined in note 14. 
There is a risk that manual adjustments are made between the underlying EPOS sales system and 
the nominal ledger that do not reflect the substance of the sales transaction.

HOW THE SCOPE 
OF OUR AUDIT 
RESPONDED TO THE 
KEY AUDIT MAT TER

We documented and evaluated the design and implementation of controls over the returns provision.  
We recalculated the provision for returns and tested the integrity of the data that has been used by 
management by agreeing through to underlying supporting evidence. 
We traced a sample of transactions to source documentation, in addition we performed an analytical 
review of the returns provision based on gross levels of sales as well as comparing with historical 
levels of accuracy by assessing the levels of returns against the previous provision.
We reconciled by store from the underlying sales records to the nominal ledger and then 
investigated any variances. 

KEY OBSERVATIONS

The results of our testing were satisfactory. The key assumptions applied in the returns provision 
are appropriate and manual adjustments to the sales details upload that have been processed are 
supported by commercial rationale and supporting evidence.

COMPLETENESS OF INVENTORY AND GOODS IN TRANSIT

DESCRIPTION OF 
KEY AUDIT MAT TER

The group has significant inventory movement from its UK stores and overseas subsidiaries to and 
from both its distribution centre and its supply chain. Such goods are often in transit at a period 
end which requires them to be accounted for accurately depending on the terms of their purchase. 
At the year end there were £10.4m of goods in transit as shown in note 10. The group should 
recognise inventory when the risks and rewards transfer to the group; which can often be when 
they are in transit.

HOW THE SCOPE 
OF OUR AUDIT 
RESPONDED TO THE 
KEY AUDIT MAT TER

We documented and evaluated the design and implementation of the control process executed by 
management to assess the monitoring of negative inventory balances and inventory monitoring.
We have verified that items that have been checked out of store inventory had been correctly 
recognised at the distribution centre.
We reviewed inventory ledgers by stock keeping unit (“SKU”) by location highlighting negative 
inventory balances which could indicate inventory unaccounted for which is in transit. Negative 
balances were then investigated.
We reviewed purchases made before the period end and checked that the goods on the water have 
been recognised in inventory where appropriate.
For a sample of inventory suppliers, we obtained third party confirmation with the corresponding 
reconciliations from management and ensured all goods in transit had been suitably accrued.

BASIS FOR DETERMINING
MATERIALITY

5% of statutory profit before tax.

RATIONALE FOR THE 
BENCHMARK APPLIED

We have assessed that the use of profit before 
tax is the most appropriate measure upon 
which to base materiality as this continues 
to be a key driver of the business’s value, is a 
critical component of the financial statements 
and a key metric that management use to 
monitor the performance of the business and 
communicate this to shareholders.

The Parent Company’s materiality is based on 
3% of its net assets, but adjusted to take into 
consideration Group materiality.

We have assessed the use of the net asset 
balance to be appropriate as the parent company 
acts as a holding company for the group’s 
operations and as such the value of its net
assets is the key financial metric.

We agreed with the Audit Committee that we would report 
all audit differences in excess of £27,950 for the group, as 
well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds. We also report 
to the Audit Committee on disclosure matters that we 
identified when assessing the overall presentation of the 
financial statements.

AN OVERVIEW OF THE SCOPE OF OUR AUDIT
Our full scope audit procedures covered the main UK entity 
and the parent company. As the overseas subsidiaries act 
as distribution channels for the UK entity these were not 
deemed to be significant components. The main UK trading 
entity, Joules Limited contributes 94% of the group’s total 
revenue and generates 96% of the group’s profit from profit-
making entities, before consolidation eliminations and 96% 
of the group’s net assets before consolidation eliminations. 

Due to the nature of the group we have undertaken 
specific procedures on certain balances within the overseas 
components, specifically in relation to the entities in Hong 
Kong, China and USA. Audit work to respond to the risks of 
material misstatement was performed directly by the group 
audit engagement team. The specific testing conducted on 
these balances was undertaken at a component materiality 
that was 40% of the group’s materiality. 

The range of component materialities used was between 40% 
and 97.5% of that of the group being £224,000 and £550,000. 

conclusion that there were no significant risks of material 
misstatement of the aggregated financial information of 
the remaining components not subject to audit or audit of 
specified balances.

OTHER INFORMATION
The directors are responsible for the other information.
The other information comprises the information included
in the annual report other than the financial statements 
and our auditor’s report thereon.

Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form
of assurance conclusion thereon.

In connection with our audit of the financial statements,
our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be 
materially misstated.

If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether there is a material misstatement in the financial 
statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact.

At the parent company level we also tested the consolidation 
process and carried out analytical procedures to confirm our 

We have nothing to report in respect of these matters.

62   A U D I TO R ’S   R E P O R T

AU D I TO R ’S   R E P O R T
C O N T I N U E D

A U D I TO R ’S   R E P O R T  63

RESPONSIBILITIES OF DIRECTORS
As explained more fully in the statement of directors’ 
responsibilities, the directors are responsible for the 
preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the Group’s and the parent 
company’s ability to continue as a going concern, disclosing 
as applicable, matters related to going concern and using the 
going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the parent company or to 
cease operations, or have no realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE 
FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error,
and to issue an auditor’s report that includes our opinion. 

Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when 
it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial 
statements.

REPORT ON OTHER LEGAL AND REGULATORY REQUIREMENTS

OPINIONS ON OTHER MAT TERS PRESCRIBED BY THE 
COMPANIES ACT 2006
In our opinion, based on the work undertaken in the course 
of the audit:
•  the information given in the strategic report and the    
Directors’ report for the financial year for which the  
financial statements are prepared is consistent with the  
financial statements; and

•  the strategic report and the Directors’ report have been 

prepared in accordance with applicable legal requirements

In the light of the knowledge and understanding of the 
group and or the parent company and their environment 
obtained in the course of the audit, we have not identified 
any material misstatements in the strategic report or the 
Directors’ report.

MAT TERS ON WHICH WE ARE REQUIRED
TO REPORT BY EXCEPTION
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:
•  we have not received all the information and explanations  

we require for our audit; or

•  adequate accounting records have not been kept by the  
parent company, or returns adequate for our audit have  
not been received from branches not visited by us; or
•  the parent company financial statements are not in  
agreement with the accounting records and returns 

We have nothing to report in respect of these matters.

A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.

DIRECTORS’ REMUNERATION
Under the Companies Act 2006 we are also required to 
report if in our opinion certain disclosures of Directors’ 
remuneration have not been made.

USE OF OUR REPORT
This report is made solely to the company’s members,
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s 
members as a body, for our audit work, for this report,
or for the opinions we have formed.

We have nothing to report in respect of this matter.

ANDREW HALLS FCA
Senior statutory auditor
For and on behalf of Deloitte LLP
Statutory Auditor
Nottingham, UK
24 July 2018

 
 
64    C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS 

C O N S O L I DAT E D   I N C O M E   S TAT E M E N T
J O U L E S   G R O U P   P LC

C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS     65

C O N S O L I DAT E D   STAT E M E N T   
O F   F I N A N C I A L   P O S I T I O N
J O U L E S   G R O U P   P LC

REVENUE

Cost of sales

GROSS PROFIT

Administrative expenses

Share based payments

Non-recurring administrative expenses

Total administrative expenses

OPERATING PROFIT

Finance costs

PROFIT BEFORE TAX

Income tax expense

PROFIT FOR THE PERIOD

Basic earnings per share (pence)

Diluted earnings per share (pence)

C O N S O L I DAT E D   STAT E M E N T
O F   C O M P R E H E N S I V E   I N C O M E
J O U L E S   G R O U P   P LC

PROFIT FOR THE PERIOD

Items that may be reclassified subsequently to profit or loss:

Net loss arising on changes in fair value of hedging 
instruments entered into for cash flow hedges

Gains arising during the period on deferred tax on cash flow hedges

OTHER COMPREHENSIVE INCOME FOR THE PERIOD

Items that may be reclassified subsequently to profit or loss:

Exchange difference on translation of foreign operations

TOTAL COMPREHENSIVE INCOME FOR THE PERIOD

N O T E

2

5

5

26

5

6

7

25

25

N O T E

20

20

20

52 W KS   E N D E D

52 W KS   E N D E D

27  M AY  2018 

28  M AY  2017

£’000

185,933

(82,403)

103,530

(90,226)

(1,766)

-

£’000

157,032 

(69,981)

87,051

(76,729)

(829)

(341)

(91,992)

(77,899)

11,538

(348)

11,190

(2,564)

8,626

9.86

9.74

9,152

(241)

8,911

(2,568)

6,343

7.25 

7.22

52 W KS   E N D E D

52 W KS   E N D E D

27  M AY  2 018 

28  M AY   2017 

£’000

8,626

(308)

31

(277)

422

8,771

£ ’00 0

6,343

(640)

112

(528)

11

5,826

NON-CURRENT ASSETS 

Property, plant and equipment

Intangibles

Deferred tax

Derivative financial instruments

TOTAL NON-CURRENT ASSETS

CURRENT ASSETS

Inventories

Trade and other receivables

Cash and cash equivalents

Derivative financial instruments

TOTAL CURRENT ASSETS

TOTAL ASSETS 

CURRENT LIABILITIES

Trade and other payables

Current corporation tax payable

Borrowings

Provisions

Derivative financial instruments

TOTAL CURRENT LIABILITIES

NON-CURRENT LIABILITIES 

Borrowings

Derivative financial instruments

TOTAL NON-CURRENT LIABILITIES

TOTAL LIABILITIES

NET ASSETS

EQUITIES

Share capital

Hedging reserve

Translation reserve

Merger reserve

Retained earnings

Share premium

TOTAL EQUITY

27  M AY  2018

28  M AY  2017

N O T E

£’000

£’000

8

9

17

11

10

12

21

11

13

15

14

11

15

11

18

20

20

19

19

19

18,049

12,614

1,148

428

32,239

32,795 

16,456

8,571 

910 

58,732

90,971

40,008

1,355 

5,559 

1,031 

1,680 

11,646

9,499

612

117

21,874

21,194

14,013

6,964 

1,228

43,399

65,273

32,256

1,018 

333

636 

951 

49,633

35,194

2,972

-

2,972

52,605

38,366

875

(277)

361 

294

551

845

36,039

29,234

875

(139)

(61) 

(125,807) 

(125,807) 

151,804

142,956

11,410

38,366

11,410

29,234

These financial statements of Joules Group plc (Company Registration Number 10164829) were approved by the 

Board of Directors and authorised for issue on 24 July 2018 and were signed on behalf of the Board of Directors by -

MARC DENCH
Chief Financial Officer
24 July 2018

 
 
66    C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS 

C O N S O L I DAT E D   STAT E M E N T   
O F   C H A N G E S   I N   E Q U I T Y
J O U L E S   G R O U P   P LC

C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    67

C O N S O L I DAT E D   C AS H   F LO W   STAT E M E N T
J O U L E S   G R O U P   P LC

MERGER 

HED GI N G 

T RAN S L AT I ON 

S HARE 

S HARE 

RE TA IN ED 

TOTAL

RESERVE 

RE SE RV E 

RE SE RV E 

CAPI TAL 

PR EMI U M 

EA RN IN GS 

EQUIT Y 

£’000

£’ 000

£’ 000

£’ 000

 £ ’0 00

 £ ’0 00

 £’ 000

Cash generated from operations

PROFIT FOR THE PERIOD

N O T E

52 W KS   E N D E D
27  M AY  2018
£’000

52 W KS   E N D E D
28  M AY  2017  
£’000

8,626

6,343

BALANCE AT 29 MAY 2016

(125,807)

Profit for the period

Other comprehensive  

income for the period

TOTAL COMPREHENSIVE 

INCOME FOR THE PERIOD

Dividends Issued (note 27)

Shares issued (note 26)

Credit to equity for equity-settled 

share based payments excl. NI 

(note 26)

Gains arising during the period 

on deferred tax on share based 

payments

-

-

-

-

-

-

-

389

-

(528)

(528)

-

-

-

-

BALANCE AT 28 MAY 2017

(125,807)

(139)

Profit for the period

Other comprehensive income for 

the period

TOTAL COMPREHENSIVE 

INCOME FOR THE PERIOD

Basis adjustment to hedged 
inventory 

Dividends Issued (note 27)

Shares issued (note 26)

Credit to equity for equity-settled 

share based payments excl. NI 

(note 26)

Gains arising during the period 

on deferred tax on share based 

payments

-

-

-

-

-

-

-

-

-

(277)

(277)

139

-

-

-

-

(72)

-

11

11

-

-

-

-

(61)

-

422

422

-

-

-

-

-

875

11,410

136,224

23,019

-

-

-

-

-

-

-

-

-

-

-

-

-

-

6,343

6,343

  -

(517)

6,343

(525)

5,826

(525)

   -

  -

737

737

177

177

875

11,410

142,956

29,234

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

8,626

8,626

  -

145

8,626

8,771

-

139

(1,663)

(1,663)

  -

 -

1,595

1,595

290

290

BALANCE AT 27 MAY 2018

(125,807)

(277)

361

875

11,410

151,804

38,366

Adjustments for:

Depreciation

Amortisation

Share based payments

Finance expense

Tax expense

8

9

26

OPERATING CASH FLOWS BEFORE MOVEMENTS IN WORKING CAPITAL

Increase in inventory (including settlement of derivatives)

Increase in receivables

Increase in payables

CASH GENERATED BY OPERATIONS

Interest paid

Tax paid

NET CASH FROM OPERATING ACTIVITIES

Cash flow from investing activities

Purchase of property, plant and equipment and intangible assets

8/9

NET CASH FROM INVESTING ACTIVITIES

Cash flow from financing activities

Repayment of borrowings

Proceeds from borrowings

Dividend paid

NET CASH FROM FINANCING ACTIVITIES

NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS

Cash and cash equivalents at beginning of period

Effect of foreign exchange rate changes

CASH AND CASH EQUIVALENTS AT END OF PERIOD

22

22

27

22

21

6,360

1,453

1,766

348

2,564

21,117

(11,601)

(2,443)

8,105

15,178

(308)

(2,227)

12,643

(17,228)

(17,228)

(596)

8,500

(1,663)

6,241

1,656

6,964

(49)

8,571

4,920

1,688

829

241

2,568

16,589

(1,941)

(3,157)

4,108

15,599

(241)

(997)

14,361

(10,700)

(10,700)

(5,461)

-

(525)

(5,986)

(2,325)

9,278

11

6,964

68      N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS     

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS      69

N OT E S   TO   T H E   C O N S O L I DAT E D   
F I N A N C I A L   STAT E M E N TS
J O U L E S   G R O U P   P LC

1. SIGNIFICANT ACCOUNTING POLICIES

Statement of compliance

The financial information has been prepared in accordance with International Financial Reporting Standards (IFRSs)
as adopted by the European Union. The particular accounting policies adopted and applied are described below. 

The Group financial statements comprise the financial information of the parent undertaking and its subsidiary undertakings.

Joules Group plc is a public company limited by shares whose principal activities are the design and sale of lifestyle 
clothing, related accessories and a homeware range, through the multi-channel business structure embracing retail 
stores, e-commerce, county shows and events and wholesale. The company’s registered office is Joules Building, The Point, 
Rockingham Road, Market Harborough, Leicestershire, LE16 7QU.

For the year ended 27 May 2018 the following subsidiaries of the Company were entitled to exemption from audit under 
s479A of the Companies Act 2006 relating to subsidiary companies.

Subsidiary name 
Joules Investments Holdings Limited 
Joules Limited 

Companies House registration number
08752970
02934327

(IFRSs) Application of new and revised International Financial Reporting Standards (IFRSs)

Adoption of new and revised standards

There have been no new IFRSs adopted in the current year which have impacted the Group’s financial statements,
with the exception of IAS 7 which has been incorporated in to these financial statements.

•  IFRS 15 Revenue from contracts with customers: The new impairment model requires the recognition of impairment 
provisions based on expected credit losses (‘ECL’) rather than only incurred credit losses as is the case under IAS 
39. It applies to financial assets classified at amortised cost, debt instruments measured at fair value through other 
comprehensive income, contract assets under IFRS 15 “Revenue from Contracts with Customers”, lease receivables, loan 
commitments and certain financial guarantee contracts. Many of these categories are not applicable to Joules. Based 
on the assessments undertaken to date, the Group does not expect any material increase in the loss allowance for trade 
debtors. The new standard also introduces expanded disclosure requirements and changes in presentation. These are 
expected to change the nature and extent of the Group’s disclosures about its financial instruments, particularly in the 
year of the adoption of the new standard.

•  IFRS 16 Leases: will have a material impact on the reported assets, liabilities and income statement for the Group. 

The standard will be applied for accounting periods starting after 1 January 2019, therefore the Group’s first financial 
year that is impacted will be the year ending 31st May 2020. IFRS16 requires operating leases to be capitalised on the 
statement of financial position. The Directors have performed a review of the effect of IFRS 16 on the Group and the 
indicative impact is to increase fixed assets by approximately £58 million at 27 May 2018, being the present value of 
future lease obligations with a corresponding increase in liabilities of £58 million. Profit before tax, in FY18, would have 
a marginal reduction of approximately £0.4 million as the result of the imputed finance charge on the lease liability, this 
impact reverses as the average lease lengths mature. The cash flow impact is nil.

Basis of preparation

The financial statements have been prepared on the historical cost basis, except for certain financial assets and liabilities 
that are measured at fair value at the end of each reporting period, as explained in the accounting policies below. 

For financial reporting purposes, fair value measurements are categorised into Level 1, 2 or 3 based on the degree to which 
the inputs to the fair value measurements are observable and the significance of the inputs to the fair value measurement, 
which are described as follows:

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access  
  at the measurement date;

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability,  
  either directly or indirectly; and

At the date of authorisation of these financial statements, the following Standards and Interpretations which have not been 
applied in these financial statements were in issue but not yet effective (and in some cases had not yet been adopted by the EU):

•  Level 3 inputs are unobservable inputs for the asset or liability

IFRS 1 (amendments) 
IFRS 2 (amendments) 
IFRS 4 (amendments) 
IFRS 9 
IFRS 15 
IFRS 16 
IFRS 17  
IAS 19 (amendments) 
IAS 28 (amendments) 
IAS 40 (amendments) 

Annual improvements
Share-based payment
Insurance contracts
Financial instruments
Revenue from contracts with customers
Leases
Insurance contracts
Plan Amendment, Curtailment or Settlement
Annual improvements
Investment properties

The Directors have considered the impact of the adoption of the Standards and Interpretations listed above and have come 
to the following assessment;

•  IFRS 9 Financial Instruments: The standard is applicable to financial assets and financial liabilities, and covers the  
classification, measurement, impairment and derecognition of financial assets and financial liabilities together with  
introducing new rules for hedge accounting and a new impairment model for financial assets. The Group has reviewed 
its financial assets and liabilities and does not expect the new guidance to affect their classification and measurement. 
The key change for the Group is around the documentation of policies, hedging strategy and new hedge documentation. 
The new hedge accounting rules will align the accounting for hedging instruments more closely with the Group’s risk 
management practices. As a general rule, more hedge relationships might be eligible for hedge accounting, as the standard 
introduces a more principles-based approach. The Group has confirmed that its current hedge relationships will qualify as 
continuing hedges upon the adoption of IFRS 9 and updated hedge documentation is in place from 28 May 2018.

The preparation of financial statements in conformity with International Financial Reporting Standards adopted by the 
European Union requires the use of estimates and assumptions that affect the reported amounts of assets and liabilities and 
disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues 
and expenses during the reported period. Although these estimates are based on management’s best knowledge of current 
events and actions, actual results ultimately may differ from those estimates.

The principal accounting policies adopted are set out below.

Basis of consolidation

The consolidated financial statements incorporate the financial statements of the Company and its subsidiaries.
Control is achieved when the Company:

• has power over the investee;

• is exposed, or has rights, to variable returns from its involvement with the investee; and

• has the ability to use its power to affect its returns

The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are changes to 
one or more of the three elements of control listed above.

The Company considers all relevant facts and circumstances in assessing whether or not the Company’s voting rights in an 
investee are sufficient to give it power over the entity.

Consolidation of a subsidiary begins when the Company obtains control over the subsidiary and ceases when the Company 
loses control of the subsidiary. 

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line 
with the Group’s accounting policies.

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of 
the Group are eliminated in full on consolidation.

 
 
 
70    N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS     

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       71

Going concern

The Directors have prepared a detailed forecast with a supporting business plan for the foreseeable future. The forecast 
indicates that the Group will remain in compliance with covenants throughout the forecast period. As such, the Directors 
have a reasonable expectation the Company and Group will have adequate resources to continue in operational existence
for the foreseeable future. As such, they continue to prepare the financial statements on the basis of going concern.

The amount initially recognised for internally-generated intangible assets is the sum of the expenditure incurred from the 
date when the intangible asset first meets the recognition criteria listed above. Where no internally-generated intangible 
asset can be recognised, development expenditure is recognised in profit or loss in the period in which it is incurred.
Subsequent to initial recognition, internally-generated intangible assets are reported at cost less accumulated amortisation 
and accumulated impairment losses.

Revenue recognition

Derecognition of intangible assets

Revenue is measured at the fair value of the consideration received or receivable. Revenue is recorded excluding Value 
Added Tax and is reduced for actual and estimated customer returns, discounts, rebates and other similar allowances.

Sale of goods

Revenue from the sale of goods is recognised when the goods are delivered, titles have passed and the amount of revenue can 
be measured reliably: 

•  Retail revenue is recognised when a Group entity sells a product to a customer. 

The Group sells retail products with the right to return and experience is used to estimate and provide for the value of 
such returns at the time the sale is made.

•  Wholesale revenue is recognised when title has passed in accordance with the individual terms of trade.
•  Licensing income receivable from licensees is accrued as earned based on the relevant licence agreement terms.

Property, plant and equipment

Land and buildings held for use in the production or supply of goods or services or for administrative purposes, are stated in 
the statement of financial position at their fair value, being the deemed cost at the date of revaluation, less any subsequent 
accumulated depreciation and subsequent accumulated impairment losses.

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held 
under a finance lease term, whichever is the shorter.

Land and Buildings 
Leasehold improvements 
Fixtures and fittings 
Motor vehicles 

- Buildings straight line over 25 years, Land non-depreciating
- straight line over the lease period, typically 5-10 years
- straight line over 3 - 5 years
- straight line over 4 years

Useful lives are reviewed annually and carrying values adjusted in line with third party valuations where appropriate.

Intangible assets

IT systems

Software and IT represent computer systems and processes used by the Group in order to generate future economic value 
through normal business operations. The underlying assets are amortised over the period from which the Group expects to 
benefit, which is typically between three to eight years. The new ERP system will be depreciated over eight years.

An intangible asset is derecognised on disposal, or when no future economic benefits are expected from use or disposal.

Gains or losses arising from derecognition of an intangible asset, measured as the difference between the net disposal 
proceeds and the carrying amount of the asset are recognised in profit or loss when the asset is derecognised.

Impairment of tangible and intangible assets

At each statement of financial position date, the Group reviews the carrying amounts of its tangible and intangible assets to 
determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is 
not possible to estimate the recoverable amount of an individual asset, the Group estimates the recoverable amount of the 
cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the 
carrying amount of the asset (cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised 
immediately in profit or loss.

Inventories

Inventory is carried in the financial statements at the lower of cost and net realisable value. Cost includes product purchase 
price and associated inward transportation costs. Net realisable value is based on estimated selling price less further costs 
incurred to disposal.

Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit reported in the income 
statement because it excludes items of income or expense that are taxable or deductible in other years and items that are 
never taxable or deductible. The Group’s current tax is calculated using tax rates that have been enacted or substantively 
enacted by the balance sheet date.

Intangible assets acquired separately

Deferred tax

Intangible assets with finite useful lives that are acquired separately are carried at cost less accumulated amortisation 
and accumulated impairment losses. Amortisation is recognised on a straight-line basis over their estimated useful lives. 
The estimated useful life and amortisation method are reviewed at the end of each reporting period, with the effect of any 
changes in estimate being accounted for on a prospective basis.

Research and development expenditure

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

Internally-generated intangible assets

An internally-generated intangible asset arising from development (or from the development phase of an internal project)
is recognised if, and only if, all of the following have been demonstrated:

•  the technical feasibility of completing the intangible asset so that it will be available for use or sale;
•  the intention to complete the intangible asset and use or sell it;
•  the ability to use or sell the intangible asset;
•  how the intangible asset will generate probable future economic benefits;
•  the availability of adequate technical, financial and other resources to complete the development and to use or sell the  

intangible asset; and

•  the ability to measure reliably the expenditure attributable to the intangible asset during its development.

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used in the computation of taxable profit. 

Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to
the extent that it is probable that taxable profits will be available against which deductible temporary differences can be utilised. 

Deferred tax assets and liabilities are recognised for taxable temporary differences associated with investments in subsidiaries, 
following the relevant accounting for utilising temporary differences. 

Deferred tax liabilities and assets are measured at the tax rates that are expected to apply in the period in which the 
liability is settled or the asset realised, based on tax rates and tax laws enacted by the end of the reporting period.

The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in 
which the Group expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

72      N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS     

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       73

Current and deferred tax for the year

Financial instruments

Current and deferred tax are recognised in profit or loss, except when they relate to items that are recognised in other 
comprehensive income or directly in equity, in which case, the current and deferred tax are also recognised in other 
comprehensive income or directly in equity respectively. 

Foreign currencies

Transactions entered into by the Group entities in a currency other than the currency of the primary economic environment 
in which they operate (their “functional currency”) are recorded at the rates ruling when the transaction occur. Foreign 
currency monetary assets and liabilities are translated at the rates ruling at the reporting date. Exchange differences 
arising on the retranslation of unsettled monetary assets and liabilities are recognised immediately in the consolidated 
statement of comprehensive income. The assets and liabilities of overseas subsidiaries denominated in a foreign currency, 
including fair value adjustments arising on consolidation, are translated at foreign exchange rates ruling at the balance 
sheet date. The revenues and expenses of overseas subsidiaries are translated into sterling using average foreign exchange 
rates ruling at the date of transaction. Foreign exchange differences arising on retranslation are recognised in the 
retranslation reserve in equity.

Hire purchase and leasing commitments (Leasing)

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of 
ownership to the lessee. All other leases are classified as operating leases.

The Group as lessee

Assets held under finance leases are initially recognised as assets of the Group at their fair value at the inception of the 
lease or, if lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included 
in the consolidated statement of financial position as a finance lease obligation.

Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve a constant 
rate of interest on the remaining balance of the liability. Contingent rentals are recognised as expenses in the periods in 
which they are incurred.

Operating lease payments are recognised as an expense on a straight-line basis over the lease term. Certain rental expenses 
are determined on the basis of revenue achieved in specific retail locations and accrued for on that basis.

Pensions

The Group operates a defined contribution pension scheme. Contributions payable for the period are recognised as an 
expense when employees have rendered service entitling them to the contributions. 

Provisions 

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is 
probable that the Group will be required to settle the obligation and a reliable estimate can be made of the amount of the 
obligation, net of any third-party recoveries that can be measured reliably.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at 
the end of the reporting period, taking into account the risks and uncertainties surrounding the obligation. 

Returns provision

Present obligations arising under sales returns are recognised and measured as provisions when it is probable that the 
Group will be required to settle the obligation under sales contracts. Returns provisions in existence at the balance sheet 
date are expected to be utilised within 12 months, the provision is recalculated at each balance sheet date taking into 
account recent sales and anticipated levels of returns.

Lease dilapidation

The Group recognises present obligations arising from lease contracts where it is required to restore leased properties to 
their pre-lease condition upon the expiry of leases. Lease dilapidations provisions are expected to be utilised in the next 
financial year.

Financial assets and financial liabilities are recognised when a group entity becomes a party to the contractual provisions of 
the instruments.

Financial assets and financial liabilities are initially measured at fair value. Transaction costs that are directly attributable 
to the acquisition or issue of financial assets and financial liabilities are added to or deducted from the fair value of the 
financial assets or financial liabilities, as appropriate, on initial recognition.

Financial assets

Trade and other receivables

Trade and other receivables originated by the company are stated at amortised cost as reduced by appropriate allowances
for doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are measured at fair value, based on the relevant exchange rates at the statement of financial 
position and include overdrafts where these are used on a day-to-day basis to manage cash.

Loans and receivables

Trade receivables, loans and other receivables that have fixed or determinable payments that are not quoted in an active 
market are classified as ‘loans and receivables’. Loans and receivables are measured at amortised cost using the effective 
interest method, less any impairment. Interest income is recognised by applying the effective interest rate, except for short-
term receivables when the recognition of interest would be immaterial.

Financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered 
into and are classified as either financial liabilities at ‘fair value through the income statement’ (“FVTPL”) or ‘other financial 
liabilities’.

Financial liabilities are classified as at FVTPL where the financial liability is either held for trading or it is designated as at 
FVTPL.

Other financial liabilities 

Other financial liabilities, including loans payable, are initially measured at fair value, net of transaction costs. Other 
financial liabilities are subsequently measured at amortised cost.

Loans payable

Interest-bearing loans are initially recorded on the day that the loans are advanced at the net proceeds received.

At subsequent reporting dates, interest-bearing borrowings are measured at amortised cost. Finance charges, including 
premiums payable on settlement or redemption and direct issue costs, are accounted for on the accrual basis in the 
statement of comprehensive income using the effective interest rate method and are added to the carrying amount of the 
instrument to the extent that they are not settled in the period in which they arise.

Trade payables

Trade payables are stated at amortised cost.

Derivative financial instruments and cash flow hedges

The Group holds derivative financial instruments to hedge its foreign currency exposures. These derivatives, classified 
as cash flow hedges, are initially recognised at fair value and then re-measured at fair value at the end of each reporting 
date. Hedging instruments are documented at inception and effectiveness is tested throughout their duration. Changes 
in the value of cash flow hedges are recognised in other comprehensive income and any ineffective portion is immediately 
recognised in the statement of comprehensive income. If the firm commitment or forecast transaction that is the subject of 
a cash flow hedge results in the recognition of a non-financial asset or liability, then at the time the asset is recognised, the 
associated gains or losses on the derivative that had been previously recognised on other comprehensive income are included 
in the initial measurement of the asset or liability. For hedges that do not result in the recognition of an asset or liability, 
amounts deferred in other comprehensive income are recognised in the statement of comprehensive income in the same 
period in which the hedged item affects net profit.

74     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       75

Share-based payments

Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the grant 
date. The fair value excludes the effect of non-market-based vesting conditions. Details regarding the determination of the 
fair value of equity-settled share-based transactions are set out in note 26.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis 
over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest. At each balance sheet 
date, the Group revises its estimate of the number of equity instruments expected to vest as a result of the effect of non-
market-based vesting conditions. The impact of the revision of the original estimates, if any, is recognised in profit or loss 
such that the cumulative expense reflects the revised estimate, with a corresponding adjustment to equity reserves.

For cash-settled share-based payments, a liability is recognised for the goods or services acquired, measured initially at the 
fair value of the liability. At each balance sheet date until the liability is settled, and at the date of settlement, the fair value 
of the liability is remeasured, with any changes in fair value recognised in profit or loss for the year.

Critical accounting judgements and key sources of estimation uncertainty

Drawing up the financial statements in accordance with IFRS requires management to make the necessary estimates and 
assessments. Estimates are based on past experience and other reasonable assessment criteria. There remains a probability, 
however, that the estimates and assessments will bring about an adjustment in the value of the assets and liabilities in the 
next financial year.

In accordance of IAS 1 the Group is required to disclose critical accounting judgements and key source of estimation 
uncertainty. The directors have assessed that the Group does not have any critical accounting judgements or key estimations 
that have been used in assumptions that may have a material impact on the amounts of assets and liabilities recognised in 
the financial statements.

Areas of non-key financial estimates that do not have a material impact on the financial statements are detailed below:

Impairment: Stores are identified for impairment testing primarily on the basis of current performance, with growth 
assumptions based on directors’ knowledge and experience. The Directors have used forecast models and an appropriate pre-
tax weighted average cost of capital in its property, plant and equipment impairment calculations.

Inventory valuation: Inventory is carried in the financial statements at the lower of cost and net realisable value. Cost 
includes product purchase price and associated inward transportation costs.  Net realisable value is based on estimated 
selling price less further costs incurred to disposal.

The Directors have used their knowledge and experience of the retail industry in determining the level and rates of 
provisioning required to calculate the appropriate inventory carrying values. Sales in the retail industry vary with changes 
in consumer demand. As a result, there is a risk that the cost of inventory exceeds its net realisable value. Management 
calculate the inventory provision on the basis of the ageing profile of what is in stock. Adjustments are made where 
appropriate based on directors’ knowledge and experience to calculate the appropriate inventory carrying values.

Returns provision: Accruals for sales refunds are based on recent historical returns and management’s best estimates and 
are allocated to the period in which the revenue is recorded.   

2. REVENUE
The revenue and profit before taxation are attributable to the one principal activity of the Group.

Sale of goods

52 W KS   E N D E D
27  M AY  2018  
£’000

52 W KS   E N D E D
28  M AY  2017
£’000

185,933

185,933

157,032

157,032

3. SEGMENT REPORTING
The Group has three reportable segments; Retail, Wholesale and Other. For each of the three segments, the Group’s 
chief operating decision maker (the “Board”) reviews internal management reports on a monthly basis. Each 
segment can be summarised as follows:

•  Retail: Retail includes sales and costs relevant to stores, e-commerce, shows and franchises.
•  Wholesale: Wholesale includes sales and costs relevant to the sale of products to other  
  retail businesses or distributors for onward sale to their customer.
•  Other: Other includes income from licencing, central costs and items that are not   
  distinguishable into the segments above.

The accounting policies of the reportable segments are the same as described in note 1. Information regarding the 
results of each reportable segment is included below. Segment results before non-recurring costs, being underlying 
earnings before interest, taxation, depreciation and amortisation, are used to measure performance as management 
believes that such information is the most relevant in evaluating the performance of certain segments relative to 
other entities that operate within these industries.

There are no discontinued operations in the period.

52 WEEKS ENDED 27 MAY 2018

REVENUE

Cost of sales

GROSS PROFIT

Administration expenses

SEGMENT RESULT

Reconciliation of segment result to profit before tax

SEGMENT RESULT

Depreciation and amortisation

Share based payments (incl NI)

Non-recurring costs

Finance costs

PROFIT BEFORE TAX

RETAIL
£’000

WHOLESALE
£’000

OTHER
£’000

TOTAL
£’000

129,680 

55,528 

725 

185,933 

(48,636)

(33,767)

        - 

(82,403)

81,044 

21,761 

725 

103,530 

(46,586)

(10,334)

(25,493)

(82,413)

34,458

11,427 

(24,768)

21,117 

34,458

11,427 

(24,768)

21,117 

(4,656)

(410)

(2,747)

(7,813)

(1,766)

     -

(348)

11,190

 
 
 
 
 
 
76      N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS     

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS      77

3. SEGMENT REPORTING (continued)

4. INFORMATION REGARDING DIRECTORS AND EMPLOYEES (continued)

RETAIL
£’000

WHOLESALE
£’000

OTHER
£’000

TOTAL
£’000

111,884

44,749

399

157,032

Average number of employees (including Executive Directors) was:

52 WEEKS ENDED 28 MAY 2017

REVENUE

Cost of sales

GROSS PROFIT

Administration expenses

SEGMENT RESULT

Reconciliation of segment result to profit before tax

SEGMENT RESULT

Depreciation and amortisation

Share based payments (inc NI)

Non-recurring costs

Finance costs

PROFIT BEFORE TAX

Geographical information

(42,389)

(27,592)

        -

(69,981)

69,495

17,157

399

87,051

(39,171)

(8,246)

(22,704)

(70,121)

30,324

8,911

(22,305)

16,930

30,324

(3,901)

8,911

(22,305)

16,930

(364)

(2,344)

(6,609)

(828)

(341)

(241)

8,911

The Group’s revenue from external customers by geographical location is as detailed below.

UK 
£’000

INTERNATIONAL
£’000

TOTAL
£’000

52 weeks ended 27 May 2018

Revenue

Non-current assets

52 weeks ended 28 May 2017

Revenue

Non-current assets

4. INFORMATION REGARDING DIRECTORS AND EMPLOYEES

Staff costs during the period

Wages and salaries

Social security costs

Other pension costs

Equity-settled share-based payment charges (incl. NI)

185,933

32,239

157,032

21,874

161,499 

31,361

139,030

21,654

24,434

878

18,002

220

52 WEEKS
ENDED 27
MAY 2018
£’000

30,260

2,731

351

1,595

34,937

Head office

Stores and Shows

Warehousing

Directors’ remuneration

The tables below detail the total remuneration earned by each Executive Director:

N U M B E R

N U M B E R

452

1,169

144

1,765

52  W E E KS   E N D E D 
27  M AY  2018

Executive Directors

SALARIES/ 
FEES
£’000

TAXABLE 
BENEFITS
£’000

21.1 

22.6 

14.7 

-

-

-

PENSION
£’000

16.8 

17.3 

16.2 

-

-

-

CASH 
BONUS
£’000

BONUS DEFERRED 
INTO SHARES
£000

TOTAL
REMUNERATION
£000

166.7 

171.6 

126.8

-

-

-

166.7 

171.6 

257.5 

-

-

-

706.2 

728.1 

672.7 

85.0

50.0

55.0

335.0 

345.0 

257.5 

85.0 

50.0 

55.0 

1,127.5 

58.4

50.2

465.1

595.8

2,297.0

SALARIES/ 
FEES
£000

335.0 

345.0 

235.0 

75.0 

50.0 

55.0 

TAXABLE 
BENEFITS
£000

35.5 

22.6 

12.0 

-

-

-

PENSION
£000

16.8 

17.3 

11.8 

-

-

-

CASH 
BONUS
£000

BONUS DEFERRED 
INTO SHARES
£000

TOTAL
REMUNERATION
£000

166.2 

168.5 

169.7 

-

-

-

166.2 

168.6 

169.8 

-

-

-

719.6 

722.0 

598.3 

75.0

50.0

55.0

1,095.0 

70.1

45.9

504.5

504.5

2,219.9

T S L Joule 

C N Porter 

M S Dench 

Non-Executive Directors

N W McCausland 

J C Little  

D A Stead 

TOTAL 

52 WEEKS ENDED 
28 MAY 2017

Executive Directors

T S L Joule 

C N Porter 

M S Dench 

Non-Executive Directors

N W McCausland 

J C Little 

D A Stead 

TOTAL 

The number of Directors to whom retirement benefits have accrued during the period was 3 (2017: 3).

26,3212,48523273729,77552 WEEKSENDED 28MAY 2017£’0004161,0101201,546 
 
 
78      N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS     

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       79

5. PROFIT FOR THE YEAR

Profit (before tax) is stated after charging:

Cost of inventories recognised as expense

Staff costs (see note 4)

Property, rent and service charges 

Transportation, carriage and packaging

Depreciation of property, plant and equipment

Amortisation of intangible assets

Impairment loss recognised on trade receivables

Net foreign exchange gains

Write down of inventory in the period

Other expenses  

TOTAL

52 W KS   E N D E D
27  M AY  2018  
£’000

52 W KS   E N D E D
28  M AY   2017  
£’000

69,794

34,937

13,534

10,110

6,360

1,453

  -

(796)

150

38,853

174,395

61,851 

29,775 

11,658

8,354 

4,920 

1,688 

240 

(247)  

126

29,515

147,880 

Other expenses include non-recurring items of £nil for 52 weeks to 28 May 2018 (2017: £341,000) which have been disclosed 
separately on the face of the income statement in order to summarise the underlying results. The non-recurring costs in 
the prior period of £341,000 relate to IPO transaction costs. Neither ‘underlying profit or loss’ nor ‘non-recurring items’ are 
defined by IFRS, however, the Directors believe that the disclosures presented in this manner provide a clear presentation 
of the financial performance of the Group. Amortisation of intangible assets is included within administrative expenses in 
the income statement.

Auditors’ remuneration

The analysis of auditors’ remuneration is as follows:

Audit of these financial statements

Audit of financial statements of subsidiaries of the Company

TOTAL AUDIT FEES

Other services pursuant to legislation:

Tax compliance

Tax advice

Audit related assurance services

Remuneration and share plan advisory

Other services 

TOTAL NON-AUDIT FEES

52WKS ENDED
27 MAY 2018
£’000

52WKS ENDED
28 MAY 2017
£’000

8

90

98

2

13

4

22

5

46

6

74

80

27

32

13

54

-

126

6. FINANCE COSTS

Bank loan interest

Term loan interest

Finance lease interest

7. INCOME TAX

a) Analysis of charge in the period

Current tax

UK corporation tax based on the profit for the period 

Adjustment in respect of prior periods

Overseas tax

TOTAL CURRENT TAX CHARGE

Deferred taxation (note 17)

Adjustment in respect of prior periods

Deferred tax on share based payments

Movement in fixed asset timing differences

Movement on disallowable provision

Effect of adjustment in tax rate

TOTAL DEFERRED TAXATION CHARGE

TAX CHARGE FOR THE PERIOD (NOTE 7B)

52WKS ENDED
27 MAY 2018  
£’000

52WKS ENDED
28 MAY 2017  
£’000

254

56

38

348

176

-

65

241

52WKS ENDED
27 MAY 2018  
£’000

52WKS ENDED
28 MAY 2017  
£’000

3,090

(39)

17

3,068

(148)

(290)

(89)

23

-

(504)

2,564

2,563

(347)

21

2,237

366

(113)

(50)

113

15

331

2,568

In addition to the amount charged to the income statement, the following amounts relating to tax have been recognised in 
other comprehensive income.

Deferred taxation (note 17)

Gains arising during the period on deferred tax on cash flow hedges

TOTAL INCOME TAX GAIN RECOGNISED IN OTHER COMPREHENSIVE INCOME

31

31

112

112

52WKS ENDED
27 MAY 2018
£’000

52WKS ENDED
28 MAY 2017
£’000

 
 
 
80     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       81

7. INCOME TAX (CONTINUED)

b) Factors affecting the tax charge for the period

There are reconciling items between the expected tax charge and the actual  

which are shown below:

PROFIT BEFORE TAXATION

UK corporation tax at the standard rate 

Profit multiplied by the standard rate in the UK

Effects of:

Expenses not deductible for tax purposes and other permanent differences

IPO expenses not deductible for tax purposes 

Depreciation and amortisation on non-qualifying assets 

Difference in overseas tax rate

Effect of adjustment in tax rate

Adjustment in respect of prior period (current tax)

Adjustment in respect of prior period (deferred tax)

TAX EXPENSE FOR THE PERIOD (NOTE 7A)

52WKS ENDED
27 MAY 2018  
£’000

52WKS ENDED
28 MAY 2017 
£’000

11,190

19.0%

2,126

216

    -

347

17

45

(39)

(148)

2,564

8,911

19.8%

1,767

399

60

287

21

15

(347)

366

2,568

The Finance Act 2015 included provisions to reduce the rate of UK corporation tax to 19% with effect from 1 April 2017. The 
Finance Act 2016 included provisions to further reduce the rate of UK corporation tax to 17% with effect from 1 April 2020. 
Deferred taxation is measured at tax rates that are expected to apply in the periods in which temporary timing differences 
are expected to reverse based on tax rates and laws that have been enacted or substantively enacted at the balance sheet 
date. Accordingly the rate used to calculate deferred tax assets and liabilities is the effective rate at the date the deferred 
tax is expected to be realised.

The UK corporation tax at the standard rate for the year is therefore 19.0% (2017: 19.8%).

8. PROPERTY, PLANT AND EQUIPMENT

Cost

At 29 May 2016

Additions

Disposals

At 28 May 2017

Additions

Disposals

Transfers

At 27 May 2018

Accumulated depreciation

At 29 May 2016

Charges for the period

Disposals

At 28 May 2017

Charges for the period

Disposals

Transfers

At 27 May 2018

Net book value

At 29 May 2016

At 28 May 2017

At 27 May 2018

LAND & 
BUILDINGS
£’000

LEASEHOLD
IMPROVEMENTS
£’000

FIXTURES &
FIT TINGS
£’000

MOTOR 
VEHICLES
£’000

-

-

-

-

4,715

-

-

4,715

-

-

-

-

-

-

-

-

-

-

4,715

100

-

-

100

-

(100)

-

-

-

69

8

77

23

(100)

-

-

-

31

23

22,780

5,415

-

28,195

8,437

(7,233)

(1,318)

28,081

11,675

4,906

-

16,581

6,331

(7,233)

(929)

14,750

11,105

11,614

13,331

126

-

-

126

-

(33)

-

93

111

6

-

117

6

(33)

-

90

15

9

3

TOTAL
£’000

23,006

5,415

-

28,421

13,152

(7,366)

(1,318)

32,889

11,855

4,920

-

16,775

6,360

(7,366)

(929)

14,840

11,151

11,646

18,049

Property, Plant and Equipment

During the period the Directors conducted a detailed review of the Group’s fixed assets. As a result of this review £7,366,000 
of Leasehold Improvements, Fixtures and Fittings and Motor Vehicles of nil book value items which were no longer in 
existence or in use as at the balance sheet date were identified, these were recorded as a disposal in the period.

Transfers in the Period relate to capital expenditure with regard to the new ERP System which was previously recorded 
within Plant, Property and Equipment being reclassified to Intangible Assets - IT Systems expenditure.

Land & Buildings additions relates to the acquisition of the freehold interest in the site intended for use as the Group’s new 
head office following a period of refurbishment. The Term loan detailed in note 15 is secured against the Land & Buildings.

9. INTANGIBLE ASSETS

Cost

At 29 May 2016

Additions

Disposals

At 28 May 2017

Additions

Disposals

Transfers

At 27 May 2018

Accumulated amortisation

At 29 May 2016

Charges for the period

Disposals

Impairment

At 28 May 2017

Charges for the period

Disposals

Impairment

Transfers

At 27 May 2018

Net book value

At 29 May 2016

At 28 May 2017

At 27 May 2018

Intangible assets

IT SYSTEMS 
£’000 

7,753

5,284

-

13,037

4,179

(1,111)

1,318

17,423

1,850

1,688

-

-

3,538

1,453

(1,111)

-

929

4,809

5,903

9,499

12,614

TOTAL 
£’000 

7,753

5,284

-

13,037

4,179

(1,111)

1,318

17,423

1,850

1,688

-

-

3,538

1,453

(1,111)

-

929

4,809

5,903

9,499

12,614

During the period the Directors conducted a detailed review of the Group’s intangible fixed assets. As a result of this review 
£1,111,000 of nil book value items which were no longer in existence or in use as at the balance sheet date were identified, 
these were recorded as a disposal in the period.

Transfers in the Period relate to capital expenditure with regard to the new ERP System which was previously recorded 
within Plant, Property and Equipment being reclassified to Intangible Assets - IT Systems expenditure.

82     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       83

10. INVENTORIES

Goods for resale

Goods in transit

27  M AY  2018  
£’000

28  M AY   2017  
£’000

22,441

10,354

32,795

18,768

2,426

21,194

The cost of inventories recognised as an expense during the year in respect of continuing operations in the 52 weeks ended 
27 May 2018 was £69,794,000 (2017: £61,851,000).

During the Period, the cost of inventories recognised as an expense includes £138,000 (2017: £39,000) of stock previously 
provided for which was sold and the provision was therefore released. The cost of inventories recognised as an expense 
excludes £150,000 for the 52 weeks ended 27 May 2018 (2017: £126,000) in respect of write-downs of inventory to net 
realisable value. 

Product is purchased on a seasonal basis with the intention of selling that stock within 12 months of the balance sheet date. 
Any aged stock is appropriately provided for.

11. DERIVATIVE FINANICAL INSTRUMENTS

Forward contracts and options

The Group enters into forward foreign exchange contracts and options to manage the risk associated with anticipated sale
and purchase transactions which are denominated in foreign currencies. 

As at 27 May 2018, the Group has 135 (2017: 136) forward foreign exchange contracts outstanding. Derivative financial 
instruments are carried at fair value, further detailed on note 23.

The following table details the USD foreign currency contracts outstanding as at the balance sheet date.

OUTSTANDING
CONTACTS

Buy U.S. Dollars

Less than 3 months

3 to 6 months

6 months and above

AV E R AG E
E XC H A N G E   R AT E

2018 
£/$

2017 
£/$

F O R E I G N   C U R R E N C Y

N O T I O N A L   VA L U E

FA I R   VA L U E

2018
$’ 000

2017
$’ 000

2018
£0 00

2017
£0 00

2018
£0 00

2017
£000

1.2733

1.3049

1.3820

1.3416

1.3125

1.2819

1.2734

25,150

25,500

19,752

18,985

29,050

13,500

22,263

10,485

(894)

(572)

920

24

74,050

90,700

53,581

71,225

1,124

(1,101)

1.2822

128,250

129,700

95,596

100,695

(342)

(157)

The Company does not hold Euro to GBP forward options (2017: nil). The US Dollar spot rate at 27 May 2018 was $1.3311/ 
£1. The fair value of cash flow hedges of the Group as at 27 May 2018 was an asset of £1,338,000 (2017: £1,345,000) and a 
liability of £1,680,000 (2017: £1,502,000) resulting in a net liability of £342,000 (2017: net liability £157,000), further detailed 
in note 23.

12. TRADE AND OTHER RECEIVABLES

Trade receivables – gross

Allowance for doubtful debts

Trade receivables – net

Other receivables

Prepayments

27 MAY 2018
£’000

28 MAY 2017
£’000

6,730

(592)

6,138

582

9,736

2,852

(405)

2,447

1,984

9,582

TOTAL TRADE AND OTHER RECEIVABLES

16,456

14,013

Movement in the allowance for doubtful debts

Balance at beginning of period

Bad debt write off

Movement in doubtful debt estimate

BALANCE AT END OF PERIOD

27 MAY 2018
£’000

28 MAY 2017
£’000

(405)

62

(249)

(592)

(165)

80

(320)

(405)

Ageing of past due trade receivables

Not yet due

0-30 days overdue

31-60 days overdue

>60 days overdue

Total trade receivables

G R O SS
£’0 00

P R OV I S I O N
£’0 00

27 MAY 2018
N E T
£’0 00

3,606

1,847

600

677

6,730

 -

(34)

(156)

(402)

(592)

3,606

1,813

444

275

6,138

All of the Other receivables and Prepayment balances above are deemed to be current; the disclosures above relate only to 
the trade receivables balance.  The Group’s doubtful debt policy is to provide for all balances deemed non recoverable. The 
Directors review the recoverability of trade receivables on a regular basis and calculate the allowance for doubtful debts on 
a specific, customer by customer basis.

The Group has no significant concentration of credit risk, with exposure spread over a large number of counterparties 
and customers. Accordingly, the Directors believe that there is no further credit provision risk required in excess of the 
allowance for doubtful debts. 

Included within the Group’s trade receivables (gross) balance are debtors with a carrying value of £2,532,000 (2017: 
£873,000) which are past due at the reporting date for which the Group has not provided as there has not been a significant 
change in credit quality and the amounts are still considered recoverable.

28 MAY 20171,5746292833662,852GROSS£’0001,5745391142202,447NET£’000 -(90)(169)(146)(405)PROVISION£’00084     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS      85

13. TRADE AND OTHER PAYABLES

15. BORROWINGS (continued)

Trade payables

Other taxation and social security

Other payables

Accruals

27 MAY 2018
£’000

20,267

1,926

1,980

15,835

40,008

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs.
The Directors consider that the fair value of trade and other payables is not materially different from the carrying value.

14. PROVISIONS

Returns provision

Dilapidations

At 28 May 2017

Additional provision during the period

Utilisation of provision

At 27 May 2018

15. BORROWINGS 

Summary of borrowing arrangements

27 MAY 2018
£’000

28 MAY 2017
£’000

767

264

1,031

D I L A P I DAT I O N S
£’ 000

RETURNS  
PROVISION
£’000

231

141

(108)

264

405

569 

(207)

767

405

231

636

TOTAL
£’000

636

710

(315)

1,031

The Bank loan is a £25 million Revolving Credit Facility in which amounts drawn down are generally repayable within three 
months. The facility matures in July 2021 following an amendment and extension that was completed in July 2017. 

The Term loan is a £3.5 million 5 year loan facility arranged with Barclays Bank PLC, secured against the new head office 
land and buildings asset.

The Finance leases are secured against the assets to which they relate. the present value of minimum lease payments is 
equal to the liability. Interest is paid at varying rates above base rate

The weighted average interest rates paid during the period were as follows:

Finance leases

Term loan

Bank loan

52  W KS   E N D E D 
27  M AY  2018
%

52  W KS   E N D E D 
28  M AY  2 017
%

7.3

1.8

2.0

7.7

-

2.1

Bank loan

Term loan

Finance leases

Borrowings are repayable as follow:

Bank loan

Within one year

Term Loan

Within one year

Between one and two years

Between two and five years

Finance leases

Within one year

Between one and two years

Between two and five years

Total borrowings

Within one year

Between one and two years

Between two and five years

27 MAY 2018
£’000

5,000

3,237

294

8,531

5,000

350

350

2,537

3,237

209

85

   -

294

5,559

435

2,537

8,531

- 

-

627

627

-

-

-

-

-

333

210

84

627

333

210

84

627

28 MAY 2017£’00014,0741,9311,88814,36332,25628 MAY 2017£’00086     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       87

16. FINANCIAL COMMITMENTS

Operating lease commitments

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-
cancellable operating leases, which fall due as follows:

18. CALLED UP SHARE CAPITAL

Allotted and issued

27 MAY 2018
£’000

28 MAY 2017
£’000

87,503,058 Ordinary shares of £0.01 each (2017: 87,500,690)

875

875

27 MAY 2018
£’000

28 MAY 2017
£’000

Authorised

116,667,736 Ordinary shares of £0.01 each (2017: 116,666,394)

1,167

1,167

L A N D  &  B U I L D I N G S

Lease payments: 

Not later than 1 year 

Later than 1 year and not later than 5 years   

Later than 5 years

O T H E R

Leases payments: 

Not later than 1 year 

Later than 1 year and not later than 5 years   

Later than 5 years

11,107

34,818

18,929

64,854

10,394

34,669

20,061

65,124

27 MAY 2018
£’000

28 MAY 2017
£’000

742

1,566

105

2,413

483

772

151

1,406

During the Period 2,368 new ordinary shares were issued in relation to the SAYE scheme to employees that left the business 
during the Period.

19. OTHER RESERVES

Merger reserve

The Company was incorporated on 1 May 2016. The acquisition of Joules Investments Holdings Limited by Joules Group 
plc on 26 May 2016 has been accounted for using reverse acquisition accounting principles.  As a result, a merger reserve of 
£125,807,000 was created upon acquisition and AIM listing of the Group on 26 May 2016.

Retained earnings

The movement on retained earnings is as set out in the consolidated statement of changes in equity. Retained earnings 
represent cumulative profits or losses, net of dividends and other adjustments.

Share premium

The share premium reserve contains the premium arising on the issue of equity shares, net of issue expenses incurred by the 
company. On 26 May 2016 in an initial public offering Joules Group plc issued 7,175,851 ordinary £0.01 shares at a price of 
£1.60, resulting in share premium of £11,409,603.

17. DEFERRED TAXATION
The following is the analysis of deferred tax assets/(liabilities) presented in the consolidated statement of financial position:

27 MAY 2018
£’000

28 MAY 2017
£’000

Balance at 28 May 2017

Balance at 27 May 2018

Difference between depreciation and capital allowances

Balance brought forward

Credit/(Charge) to income statement

BALANCE AT END OF PERIOD

Other short term timing differences

Balance brought forward

Credit to income statement

Credit due to cash flow hedges

Credit due to share options 

BALANCE AT END OF PERIOD

TOTAL DEFERRED TAX ASSET AT END OF PERIOD

Movement 

Balance brought forward

Credit/(Charge) to income statement (note 7)

Credit to other comprehensive income (note 7)

BALANCE AT END OF PERIOD

260

356

616

351

148

31

  -

532

1,148

612

504

31

1,148

704

(444)

260

(51)

113

112

177

351

612

653

(331)

289

612

There is no unprovided deferred tax in the current period for the Group (2017: £nil). The deferred tax asset recognised in the 

current period is expected to be utilised against future taxable profits. 

£’000

11,410

11,410

HEDGING  
RESERVE
£’000

TRANSLATION  
RESERVE
£’000

389

(640)

112

(139)

(277)

139

(277)

(72)

11

-

(61)

422

-

361

20. HEDGING AND TRANSLATION RESERVE

GROUP

BALANCE AS AT 29 MAY 2016

Other comprehensive income for the period

Losses arising during the period on deferred tax on cash flow hedges

BALANCE AS AT 28 MAY 2017

Other comprehensive income for the period

Basis adjustment to hedged inventory

BALANCE AS AT 27 MAY 2018

Hedging reserve

The reserve represents the cumulative gains and losses on hedging instruments in cash flow hedges. The cumulative 
deferred gain or loss on the hedging instrument is recognised in profit or loss only when the hedge transaction impacts the 
profit or loss or is included as a basis adjustment to the non-financial hedged item, consistent with the applicable accounting 
policy.

Translation reserve

Exchange differences relating to the translation of the net assets of the Group’s foreign operations which relate to 
subsidiaries only, from their functional currency into the Group’s presentational currency being Sterling, are recognised 
directly to the translation reserve.

 
 
88     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       89

21. CASH AND CASH EQUIVALENTS

Cash and cash at bank

22. ANALYSIS OF NET CASH/(DEBT)

Cash at bank and in hand

Bank loan

Term loan

Finance leases

TOTAL LIABILITIES FROM FINANCING ACTIVITIES

TOTAL

23. FINANCIAL INSTRUMENTS

FA I R   VA L U E S

Categories of financial instruments

Carrying value of financial assets:

Cash and cash equivalents

Loans and receivables

Cash flow hedges

TOTAL FINANCIAL ASSETS

Financial liabilities held at amortised cost:

Trade payables

Other payables

Borrowings

Cash flow hedges

TOTAL FINANCIAL LIABILITIES 

Interest rate sensitivity analysis

27 MAY 2018
£’000

8,571

NET CASH 
 FLOW
£’000

1,656

(5,000)

(3,150)

246

(7,904)

28 MAY 2017
£’000

NON-CASH
CHANGES
£000

6,964

(49)

-

-

(627)

(627)

6,337

-

-

-

-

(49)

(6,248)

27 MAY 2018
£’000

8,571

(5,000)

(3,150)

(381)

(8,531)

40

NOTE

27 MAY 2018 
£’000

28 MAY 2017
£’000

21

12

11

13

13

15

11

8,571

16,456

25,027

1,338

26,365

6,964

14,013

20,977

1,345

22,322

(20,267)

(14,074)

(19,741)

(18,182)

(8,531)

(627)

(48,539)

(32,883)

(1,680)

(1,502)

(50,219)

(34,385)

If interest rates on all borrowings had been 1% higher/lower and all other variables were held constant, the Group’s 
profit for the period ended 52 weeks to 27 May 2018 would decrease/increase by £70,000 (2017: £41,000). This has been 
calculated by applying the amended interest rate to the weighted average rate of borrowings for the period to 27 May 2018 
for borrowings at the period end, other than borrowings which are held at a fixed interest rate as those borrowings are not 
sensitive to external variables, such as movement in interest rates.

Foreign currency sensitivity analysis

The Group is mainly exposed to fluctuations in the US $, which is used for stock purchases.  If the US $ exchange rate, on 
average through the period, weakened/strengthened by 10 percent and all other variables were held constant, the Group’s 
profit for the period ended 52 weeks to 27 May 2018 would increase/decrease by £194,000 and £27,000 respectively (2017: 
£82,000 and £101,000). This has been calculated by applying the amended currency rate to the US $ value of financial assets 
and financial liabilities held at the period end, an amended rate has not been applied to US $ purchases in the period as 
they have been effectively hedged against currency fluctuations via forward contracts.

Liquidity and interest risk tables

The following tables detail the Group’s remaining contractual maturity for its derivative and non-derivative financial 
liabilities with agreed repayment periods. The tables have been drawn up based on the undiscounted cash flows of financial 
liabilities based on the earliest date on which the Group can be required to pay. The table includes both interest and 
principal cash flows. To the extent that interest flows are floating rate, the undiscounted amount is derived from interest 
rate curves at the balance sheet date. The contractual maturity is based on the earliest date on which the Group may be 
required to pay.

WEIGHTED AVERAGE

EFFECTIVE INTEREST

LESS THAN 1 

1-3 

3 MONTHS 

RATE %

MONTH

MONTHS

TO 1 YEAR

1-5

YEARS

TOTAL

27 May 2018

Bank loans

Term loan

Finance leases

Trade payables

Accruals

NON-DERIVATIVE FINANCIAL INSTRUMENTS

DERIVATIVE FINANCIAL INSTRUMENT

28 May 2017

Bank loans

Term loan

Finance leases

Trade payables

Accruals

NON-DERIVATIVE FINANCIAL INSTRUMENTS

DERIVATIVE FINANCIAL INSTRUMENT

2.0

1.8

7.3

-

-

-

2.1

-

7.7

-

-

-

(11)

(92)

(22)

(21)

(10)

(44)

(5,032)

-

(5,064)

(308)

(160)

(3,072)

(3,482)

(87)

(313)

(10,010)

(5,159)

(5,099)

(8,004)

(6,403)

(1,428)

-

-

(20,268)

(15,835)

(18,139)

(11,637)

(12,027)

(3,159)

(44,962)

(9,500)

(29,650)

(68,350)

(24,000)

(131,500)

-

-

-

-

-

-

-

-

-

-

(32)

(64)

(276)

(313)

(685)

(7,077)

(4,426)

(2,571)

(7,900)

(5,027)

(1,437)

-

-

(14,074)

(14,363)

(15,009)

(9,517)

(4,283)

(313)

(29,122)

(8,000)

(9,000)

(75,450)

(37,250)

(129,700)

The Group has significant financial assets in inventory and trade debtors which are easily convertible to cash. In addition, the 
above table includes derivative financial instruments where there would be cash inflows on maturity of the forward contract.

Carrying value of financial assets
The Directors have assessed that, on the basis of the net assets of the owing companies, receivables are fully recoverable. 
A significant decrease in the net assets and trade of the owing company or a decline in the financial position of customers 
would trigger an impairment review. 

Credit risk
In the opinion of the Directors, the only financial instrument that is subject to credit risk is the trade receivables. The 
Directors believe that the bad debt provision as disclosed in note 12 represents the Directors’ best estimate of the maximum 
exposure to credit risk at period-end. 

Fair value of financial instruments
Financial instruments are measured in accordance with the accounting policy set out in note 1. Foreign currency forward 
contracts and options are considered Level 2. In the opinion of the Directors, the fair value of the financial assets and 
liabilities are equal to their book values. 

Liquidity risk management
The Directors believe that the receivables are not impaired and that the owing companies have sufficient net assets to repay 
the balances. Therefore the Directors believe that liquidity risk is minimal.

Capital risk management
The Directors maintain detailed cash forecasts which are frequently revised to actuals to ensure that the Group has 
sufficient liquid resources to meet its requirements. 

28 MAY 2017£’0006,96490     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS       91

Foreign currency financial assets and liabilities

Included within the above table are £13,822,000 (2017: £4,667,000) of assets and £4,072,000 (2017: £984,000) of liabilities 
relating to the overseas subsidiaries which have been translated in the consolidation at the period-end rate. These balances 
are subject to movements in exchange rates, as shown in the statement of changes in equity. The Directors do not believe 
the risk is significant enough to warrant hedging against the investments in overseas companies.

Also included within the above table are foreign denominated external trade payables and receivables of £2,191,000 (2017: 
£614,000) and £4,129,000 (2017: £1,114,000) respectively.

24. RELATED PARTY TRANSACTIONS

Transactions between the company and its subsidiaries, which are related parties, have been eliminated on consolidation.
The Directors control 30,112,305 shares (2017: 31,171,782 shares) in Joules Group plc, which represents 34.4% (2017: 35.6%) 
of the issued share capital. 

The remuneration of the Directors of the Group is disclosed in note 4 and the Directors’ Remuneration Report. In addition
Directors participate in dividend payments and share schemes, further details of which can be found in note 27 and 26 
respectively.

25. EARNINGS PER SHARE

Basic and diluted earnings per share are calculated by dividing profit attributable to ordinary equity holders by the 
weighted average number of ordinary shares in issue during the period.

For the calculation of diluted earnings per share, the weighted average number of shares in issue is further adjusted
to assume conversion of all potentially dilutive ordinary shares. The Company has one category of potentially dilutive 
ordinary shares, being management shares not yet vested.

Basic earnings per share (pence)

Diluted earnings per share (pence)

The calculation of basic and diluted earnings per share is based on the following data:

Earnings

Earnings for the purpose of basic and diluted earnings per share

Number of shares

Weighted number of ordinary shares for the purpose of basic earnings per share

Potentially dilutive share awards

52 WEEKS 
ENDED 27 MAY 
2018

9.86

9.74

8,626

87,503,058

1,014,761

Weighted number of ordinary shares for the purpose of diluted earnings per share

88,517,819

26. SHARE BASED PAYMENTS

Summary of movement in awards:

Number of shares

DBP

ESOP

LTIP

SAYE

TOTAL

Outstanding at 28 May 2017

132,132

582,907

1,896,938

339,753

2,951,730

Granted during the year

Lapsed during the year

Exercised during the year

158,587

-

-

-

-

-

900,303

373,987

1,432,877

(544,147)

(64,928)

(609,075)

-

(2,368)

(2,368)

Outstanding at 27 May 2018

290,719

582,907

2,253,094

646,444

3,773,164

Exercisable at 27 May 2018

-

582,907

-

-

582,907

All share options were valued using the Black-Scholes model. Expected volatility was determined by management, using 
comparator volatility as a basis. The expected life of the options was determined based on management’s best estimate. 
The expected dividend yield was based on the anticipated dividend policy of the Company over the expected life of the 
options. The risk free rate of return input into the model was a zero coupon government bond with a life in line with the 
expected life of the options.

The fair value of the total shares issued during the period, and measured as at issue date is £3,874,000.

The inputs into the model were as follows:

Weighted average share price

Weighted average exercise price

No. of employees

Shares under option

Expected volatility

Expected life (Years)

Risk-free rate

Possibility of ceasing employment before vesting

Expectations of meeting performance criteria

Expected dividend yields

DBP

2.84

0.01

1

ESOP

2.51

1.62

10

LTIP

2.76

0.01

86

SAYE

2.87

1.82

222

290,719

582,907

2,253,094

646,444

28.0%

28.0%

28.0%

28.0%

3

3-10

3

0.08%

0.06%

0.08%

0%

100%

1.9%

0%

0%-10%

100%

60%-100%

1.9%

1.9%

3

0.08%

10%

100%

1.9%

The Group recognised a net expense of £1,595,000 during the year (2017: £737,000) relating to equity settled share-
based payments. Including associated employer’s National Insurance contributions of £171,000 (2017: £92,000) the Group 
recognised a total expense of £1,766,000 during the year (2017: £829,000).

Deferred Bonus Plan (“DBP”)

The DBP operates in conjunction with the Group’s annual bonus plan. The number of ordinary shares subject to a DBP 
award will be such number of shares as has a market value equal to the value of the annual bonus deferred into a DBP 
award. DBP awards take the form of nil-cost options, vest on the third anniversary of the date on which the relevant annual 
bonus was determined and are normally exercisable until the tenth anniversary of the grant date.

Executive Share Option Plan (“ESOP”)

The Group operated a share option scheme during the period for certain employees under the Executive Share Option Plan 
(“ESOP”). The different options vest between two years and three years and have an exercise life between three and ten 
years from grant date. All option schemes are subject to continued employment over the vesting period.

52 WEEKS ENDED 28 MAY 20177.257.226,34387,500,690294,29587,794,98592     N OT E S   TO   T H E   C O N S O L I D AT E D   F I N A N C I A L   STAT E M E N TS    

Long Term Incentive Plan (“LTIP”)

The Board approved Long Term Incentive Plan 2016 (“LTIP 2016”) allows the grant of options to executive directors and 
senior management of the Group in the form of nil-cost options over ordinary shares in Joules Group plc. The options are 
exercisable three years after the date of grant subject to achieving certain stretching targets. For the Executive directors 
and members of the operating board, the target is based on an EPS target in the final year of the relevant performance 
period, being the financial years ending May 2019 and May 2020 for grants made to date. For other senior management 
awards the target is based on the cumulative PBT over the three years to May 2019 and May 2020 for the grants made to 
date. The calculation includes an assumption that 10% of senior managers on the scheme would cease employment before 
vesting.

Save As You Earn Scheme (“SAYE”)

Under the terms of the SAYE scheme, the Board grants options to purchase ordinary shares in the Company to employees 
who enter into the HMRC-approved SAYE scheme for a term of three years. Options are granted at up to 20% discount to 
the market price of the shares on the day proceeding the date of offer and are exercisable for a period of six months after 
completion of the SAYE contract.

27. DIVIDENDS

Interim dividend paid in the financial year

Approved dividend paid after the financial year

Final dividend proposed, not accrued, payable subject to approval at AGM

TOTAL

27 MAY 2018

28 MAY 2017

PENCE PER 
SHARE

0.7

1.3

2.0

£’000

612

1,138

1,750

PENCE PER 
SHARE

0.6

1.2

£’000

525

1,050

1.8

1,575

The Directors are proposing a final dividend of 1.30 pence per share with a total value of £1,137,540 (2017: 1.20 pence 
per share with a total value of £1,050,008). This dividend has not been accrued in the consolidated statement of financial 
position and will be put for approval at the AGM on 27 September 2018.

94     C O M PA N Y   B A L A N C E   S H E E T    

C O M PA N Y   STAT E M E N T   O F   C H A N G E S   I N   E Q U I T Y      95

C O M PA N Y   B A L A N C E   S H E E T
J O U L E S   G R O U P   P LC

C O M PA N Y   STAT E M E N T   O F   C H A N G E S   I N   E Q U I T Y
J O U L E S   G R O U P   P LC

Balance at 29 May 2016

Dividend paid

Loss for the year and total comprehensive income

Balance at 28 May 2017

Dividend paid

Loss for the year and total comprehensive income

Balance at 27 May 2018

NOTE

34

34

SHARE 
CAPITAL
£’000

SHARE 
PREMIUM
£’000

RETAINED 
EARNINGS
£’000

TOTAL
 EQUITY
£’000

875 

11,410 

127,696 

139,981 

- 

- 

- 

- 

(525) 

(366)

(525) 

(366)

875 

11,410 

126,805

139,090

-

-  

-

-  

(1,663)

(1,663)

(574)

(574)

875  

11,410  

124,568  

136,853  

NON-CURRENT ASSETS

Investments

TOTAL NON-CURRENT ASSETS

CURRENT ASSETS

Other debtors

Cash at bank and in hand

TOTAL CURRENT ASSETS

TOTAL ASSETS

CURRENT LIABILITIES

Other payables

NET CURRENT LIABILITIES

TOTAL ASSETS LESS CURRENT LIABILITIES

CAPITAL AND RESERVES

Called up share capital

Share premium

Loss for the period

Profit and loss account

SHAREHOLDERS’ FUNDS

27 MAY 2018

28 MAY 2017

N O T E

£’000

£’000

29

30

31

32

33

139,980 

139,980

139,980 

139,980

20 

- 

20  

5 

11 

16 

140,000 

139,996 

3,147

3,127

906

 890

136,853

139,090 

875 

11,410 

(574)

125,142

136,853

875 

11,410 

(366)

127,171 

139,090 

The parent company loss for the period was £(574,000), (2017: loss of £(366,000)).
These financial statements of Joules Group plc (Company Registration Number 10164829) were approved by the 
Board of Directors and authorised for issue on 24 July 2018 and were signed on behalf of the Board of Directors by –

MARC DENCH 
Chief Financial Officer
24 July 2018

 
 
96     N OT E S   TO   T H E   C O M PA N Y   F I N A N C I A L   STAT E M E N TS     

N OT E S   TO   T H E   C O M PA N Y   F I N A N C I A L   STAT E M E N TS      97

N OT E S   TO   T H E   C O M PA N Y   F I N A N C I A L   STAT E M E N TS
J O U L E S   G R O U P   P LC

28. SIGNIFICANT ACCOUNTING POLICIES

Basis of preparation

29. INVESTMENTS

Cost and Net Book Value 

At 28 May 2017

At 27 May 2018

£’000

139,980

139,980

The Company was incorporated on 1 May 2016, the first period of account was therefore the 29 days ending 29 May 2016. 
These separate financial statements of Joules Group plc were prepared in accordance with Financial Reporting Standard 
101, Reduced Disclosure Framework (FRS 101). 

On 26 May 2016 Joules Group plc acquired the entire share capital of Joules Investments Holdings Limited.

The Company’s subsidiaries, as at the period end are shown in the table below. All subsidiaries have been in existence

The Company’s financial statements are presented in GBP. 

for the whole of the reporting period.

Subsidiaries

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in 
relation to:

As at the period-end the Group has the following subsidiaries, those marked with * being indirect holdings:

•  share based payments; 
•  financial instruments; 
•  capital management;
•  presentation of comparative information in respect of certain assets; 
•  presentation of a cashflow statements;
•  standards not year effective and;
•  certain related parties transactions;
•  business combinations;

As permitted by section 408 of the Companies Act 2006, the profit and loss account is not presented. The loss for the year 
amounted to £(574,000), (2017: loss of £(366,000)).
Director remuneration for the period was £185,000 (2017: £180,000) in relation to Non-Executive Directors, further detailed 
in note 4.

Auditor remuneration for the period was £144,000 (2017: £206,000), further detailed in note 5.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted 
are the same as those set out in note 1 to the consolidated financial statements except as set out below.

Investments

Fixed asset investments are stated at cost less provisions for diminution in value.

Going Concern

Going concern for the Company has been considered along with the Group by the Directors. The consideration is set out in 
note 1 of the consolidated financial statements.

Critical accounting judgements and key sources of estimation uncertainty

There were no critical accounting judgements that would have a significant effect on the amounts recognised in the parent 
company financial statements or key sources of estimation uncertainty at the balance sheet date would have a significant 
risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next year.

SUBSIDIARY NAME

NATURE OF BUSINESS

PLACE OF 
INCORPORATION 
AND OPERATION

REGISTERED ADDRESS

PROPORTION 
OF OWNERSHIP 
INTEREST

PROPORTION  
OF VOTING 
POWER HELD

Joules Investments 

Holding company

England and  

Joules Building, 16 The Point, Rockingham 

100%

100%

Holdings Limited

Wales

Road, Market Harborough, LE16 7QU

Joules Limited*

Retailer

England and  

Joules Building, 16 The Point, Rockingham 

100%

100%

Wales

Road, Market Harborough, LE16 7QU

Joules Hong Kong  

Overseas trading  

Hong Kong

18/F, United Centre, 95 Queensway,  

100%

100%

Limited*

entity

Admiralty, Hong Kong

Joules Clothing Shanghai  

Overseas office

China

Room 1401-1404, No.432 West Huaihai  

100%

100%

Company Limited*

Road, Changning district, Shanghai, China

Joules USA Inc.*

Overseas trading  

USA

103 Foulk Road, Suite 202,  

100%

100%

entity

Wilmington, DE19803, USA

Joules Developments

Non trading

England and  

Joules Buildings, The Point, Rockingham 

100%

100%

Limited*

Joules Property

Limited*

entity

Wales

Road, Market Harborough, LE16 7QU

Non trading

England and  

Joules Buildings, The Point, Rockingham 

100%

100%

entity

Wales

Road, Market Harborough, LE16 7QU

On 12 March 2018, the Group incorporated two new entities Joules Developments Limited and Joules Property Limited.

30. OTHER DEBTORS

Prepayments

27 MAY 2018
£’000

28 MAY 2017
£’000

20

20

5

5

 
98     N OT E S   TO   T H E   C O M PA N Y   F I N A N C I A L   STAT E M E N TS     

C O M PA N Y   I N F O R M AT I O N      99

31. OTHER PAYABLES

Trade payables

Payables due to subsidiary

Taxation and social security

Accruals

C O M PA N Y   I N F O R M AT I O N
J O U L E S   G R O U P   P LC

27 MAY 2018
£’000

28 MAY 2017
£’000

34

3,102

-

11

3,147

11

862

5

28

906

The payables due to subsidiary is in relation to administrative expenses and dividends paid by Joules Limited on behalf of 
Joules Group plc. The terms of the intercompany payable is at nil interest, payable on demand.

32. CALLED UP SHARE CAPITAL

Allotted and issued

27 MAY 2018
£’000

28 MAY 2017
£’000

87,503,058 Ordinary shares of £0.01 each (2017: 87,500,690)

875

875

Authorised

116,667,736 Ordinary shares of £0.01 each (2017: 116,666,394)

1,167

1,167

During the Period 2,368 new ordinary shares were issued in relation to the SAYE scheme to employees that left the business 
during the Period.

The company was incorporated on 1 May 2016. The acquisition of Joules Investments Holdings Limited by Joules Group plc 
on 26 May 2016 has been accounted for using reverse acquisition accounting principles.  As a result, a merger reserve of 
£125,807,000 was created upon acquisition and AIM listing of the Group on 26 May 2016.

All ordinary shares carry equal rights.

33. SHARE PREMIUM
The share premium reserve contains the premium arising on the issue of equity shares, net of issue expenses incurred by the 
company. On 26 May 2016 in an initial public offering Joules Group plc issued 7,175,851 ordinary £0.01 shares at a price of 
£1.60, resulting in share premium of £11,409,603. 

Balance at 28 May 2017

Balance at 27 May 2018

£’000

11,410

11,410

34. DIVIDEND
Details of the Dividend paid is shown in note 27 of the consolidated financial statements.

35. RELATED PARTY TRANSACTIONS
The Company has taken advantage of the disclosure exemptions as permitted by FRS101 with regard to related party 
transactions with wholly owned fellow group companies. Related party transactions (including Directors) are shown in note 24
of the Consolidated Financial Statements.

JOULES GROUP PLC 

NOMINATED ADVISER & BROKER 

Registered in England and Wales number: 10164829

Peel Hunt LLP, Moor House, 

COMPANY SECRETARY 

Jonathan William Dargie

REGISTERED OFFICE

Joules Building, The Point, 

Rockingham Road, Market Harborough, 

Leicestershire, LE16 7QU

WEBSITE

www.joulesgroup.com

120 London Wall, 

London, EC2Y 5ET

BROKER 

Liberum Capital Limited 

Ropemaker Place, Level 12, 

25 Ropemaker Street, 

London, EC2Y 9LY

CORPORATE PR 

Hudson Sandler

25 Charterhouse Square,

London, EC1M 6AE

LEGAL ADVISORS TO THE COMPANY

Eversheds LLP,

115 Colmore Row,

Birmingham, B3 3AL

AUDITOR 

Deloitte LLP,  

1 Woodborough Road,

Nottingham, NG1 3FG

REGISTRARS 

Equiniti Limited, Aspect House,  

Spencer Road,  

Lancing, BN99 6DA