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Joules Group Plc

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FY2019 Annual Report · Joules Group Plc
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A BREATH OF FRESH AIR

ANNUAL REPORT &
ACCOUNTS 2018/2019

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A BREATH OF FRESH AIR

ANNUAL REPORT &
ACCOUNTS 2018/2019

2   

CONTENTS  3

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
Certain information contained in this document, including any information as to the Group’s strategy, plans or future financial or operating 
performance, constitutes ‘‘forward-looking statements’’.  These forward-looking statements may be identified by the use of forward-looking 
terminology, including the terms ‘‘believes’’, ‘‘estimates’’, ‘‘anticipates’’, ‘‘projects’’, ‘‘expects’’, ‘‘intends’’, ‘‘aims’’, ‘‘plans’’, ‘‘predicts’’, ‘‘may’’, ‘‘will’’, 
‘‘seeks’’, ‘‘could’’, ‘‘targets’’, ‘‘assumes’’, ‘‘positioned’’ or ‘‘should’’ or, in each case, their negative or other variations or comparable terminology, 
or by discussions of strategy, plans, objectives, goals, future events or intentions.  These forward-looking statements include all matters that are not 
historical facts.  They appear in a number of places throughout this document and include statements regarding the intentions, beliefs or current 
expectations of the Directors concerning, among other things, the Group’s results of operations, financial condition, prospects, growth, strategies and 
the industries in which the Group operates.
By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or 
may not occur in the future or are beyond the Group’s control.  Forward-looking statements are not guarantees of future performance. Even if the 
Group’s actual results of operations, financial condition and the development of the industries in which the Group operates are consistent with the 
forward-looking statements contained in this document, those results or developments may not be indicative of results or developments in subsequent 
periods. Accordingly, undue reliance should not be placed on these statements.
The forward-looking statements contained in this document speak only as of the date of this document.  The Group and its Directors expressly disclaim 
any obligation or undertaking to update or revise publicly any forward-looking statements, whether as a result of new information, future events or 
otherwise, unless required to do so by applicable law, the AIM Rules for Companies or the Disclosure and Transparency Rules.
Note: The financial information contained in this document, including the financial information presented in a number of tables in this document, has 
been rounded to the nearest whole number or the nearest decimal place. Therefore, the actual arithmetic total of the numbers in a column or row in a 
certain table may not conform exactly to the total figures given for that column or row. In addition, certain percentages presented in the tables in this 
document reflect calculations based upon the underlying information prior to rounding, and accordingly, may not conform exactly to the percentages 
that would be derived if the relevant calculations were based upon the rounded numbers.

CONTENTS

HIGHLIGHTS 

CHAPTER 1 - STRATEGIC REPORT

Chairman’s Statement 

Chief Executive’s Strategic Report 

Financial Review 

Principal Risks and Uncertainties 

Social Responsibility 

CHAPTER 2 - CORPORATE GOVERNANCE

Board of Directors 

Governance Framework 

Audit Committee Report 

Nomination Committee Report 

Directors’ Remuneration Report 

Directors’ Report 

Statement of Directors’ Responsibilities 

CHAPTER 3 - CONSOLIDATED FINANCIAL STATEMENTS

Auditor’s Report 

Consolidated Income Statement 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Cash Flow Statement 

Notes to the Consolidated Financial Statements 

Company Statement of Financial Position 

Company Statement of Changes in Equity 

Notes to the Company Financial Statements 

Company Information 

5

11

12 - 21

22 - 25

26 - 29

30 - 35

38

39 - 41

43

44

45 - 59

60 - 61

63

67 - 71 

72

72

73

74

75

76 - 99

101

102

103 - 105

107

Company Secretary: 
Registered Office: 
Nominated Adviser: 
Broker: 
Corporate PR: 
Legal Advisors: 
Auditor: 
Registrars: 

Jonathan William Dargie
Joules Building, The Point, Rockingham Road, Market Harborough, Leicestershire, LE16 7QU
Peel Hunt LLP, Moor House, 120 London Wall, London, EC2Y 5ET
Liberum Capital Limited, Ropemaker Place, Level 12, 25 Ropemaker Street, London, EC2Y 9LY
Hudson Sandler, 25 Charterhouse Square, London, EC1M 6AE 
Eversheds LLP, 115 Colmore Row, Birmingham, B3 3AL 
Deloitte LLP, 1 Woodborough Road, Nottingham, NG1 3FG
Equiniti Limited, Aspect House, Spencer Road, Lancing, BN99 6DA 

Joules Group plc - Registered in England and Wales number: 10164829. Website - www.joulesgroup.com

 
 
 
4   

HIGHLIGHTS  5

HIGHLIGHTS

 • Group revenue increased by 17.2% to £218.0 million - up 16.8% in constant currency1

 • Comparable revenue growth2 of approximately 13% - excluding impact of transition 

of wholesale accounts to retail concession model in the Period

 • International revenue increased by 43.5% (40.1% constant currency) - now 

represents 16.1% of Group revenue

 • Underlying profit before tax (‘PBT’)3 increased by 19.4% to £15.5 million
 • Statutory profit before tax increased by 14.9% to £12.9 million
 • Group gross margin declined 90 bps to 54.8%, in line with expectations
 • Underlying pro forma basic EPS4 increased by 19.4% to 14.1 pence, with statutory basic 

EPS up by 17.3% to 11.6 pence

 • Active customers5 increased by 8% to 1.5 million
 • Net cash of £5.8 million, an improvement of £5.8 million on the prior year
 • Final dividend of 1.35 pence per share proposed; FY19 total 2.1 pence per share  

(FY18: 2.0 pence per share)

1  Constant currency comparatives apply a consistent exchange rate to the translation of financial results of overseas 

subsidiaries.

2  Comparable revenue growth is a non-GAAP measure, to facilitate meaningful comparison across periods, given 

the conversion of two large UK wholesale accounts to the Retail concession model during the Period. The growth is 
based on the prior period being restated as if the retail concession model had been operated consistently across both 
periods. Note, the restatement is unaudited and approximate.

3  Underlying PBT is a non-GAAP measure that, to facilitate meaningful comparison across periods, excludes the expense 

of share-based compensation plans. A reconciliation to statutory PBT is shown below and further information is 
provided in the Financial Review.

4  Underlying pro forma basic earnings per share (‘EPS’) excludes expense of share-based compensation plans and 

reflects a consistent tax rate across periods. Further information is provided in the Financial Review.

5 Customer registered on our database who has transacted in the last 12 months.

Reconciliation to statutory profit before tax: 

£MILLION 

Underlying profit before tax

Share-based compensation

Statutory profit before tax

FY19

15.5

(2.6)

12.9

FY18

13.0

(1.8)

11.2

6   OUR BRAND VALUES

OUR BRAND VALUES

OUR BRAND VALUES  7

OUR BRAND VALUES

CONTEMPORARY COUNTRY LOVING
We celebrate our rural roots by designing clothing, accessories and 
homeware for today’s family lifestyle.

INSPIRED BY NATURE
We take inspiration from all of the flora and fauna that can be found in the 
countryside and along the coasts of Britain.

RESPECT THE ENVIRONMENT
As a brand that was established in the countryside, we see it as our 
responsibility to look after the world around us.

CONNECT WITH LIFE’S HAPPY FEELINGS 
Life is busy. We want to slow down, stop and take pleasure in the simple things 
that make us happy.

CLOTHES TO ENABLE YOUR LIFESTYLE
We blend style with practicality to create collections that are built to last.

COLOUR AND PRINT
Our Print Team are experts in colour. All of our prints are hand-drawn or hand-
painted in-house, and the unique way we use colour and print makes us stand 
out from the crowd.

CAPTURING THE SEASONS
Spring, summer, autumn and winter. In Britain we’re lucky to have four very 
different seasons. We always look to them for inspiration.

FUN
Our upbeat and positive outlook on life can be seen in everything we do – 
from the way we use colour and print to our tone of voice and packaging.

ATTENTION TO DETAIL
Our designs capture not only the eye but the imagination. Hidden details are 
set to surprise and delight people of all ages. 

QUALITY
It can be seen in the way we work and felt in what we create.

C H A P T E R

1

S T R AT E G I C   R E P O RT

let’s take a walk

AT THE START

The Joules story began in 1989, when Tom Joule started selling clothing  
on a stand at a country show in Leicestershire. Tom would constantly brave  
the elements in pursuit of delivering traditional clothing with a twist.  
The early days, facing driving rain and howling winds, have made us experts  
in outwitting the weather and made sure an adventurous spirit  
is woven throughout everything we create.

10   

CHAIRMAN’S STATEMENT  11

CHAIRMAN’S STATEMENT
JOULES GROUP PLC

INTRODUCTION
It gives me great pleasure to provide my first Chairman’s Statement since 
joining the Group at the beginning of August 2018. I have thoroughly enjoyed 
working with the Joules team over the last 12 months and I share the Board’s 
excitement about the significant future growth opportunities for the Joules 
brand.
The FY19 financial period has been another year of strong growth and 
strategic progress for Joules.  The Group has continued to expand the brand 
across distribution channels and product categories, with particularly good 
progress made in our international markets and digital sales. 

STRATEGIC PROGRESS
Since the Group’s admission to AIM in May 2016, the retail sector, particularly 
in the UK, has been incredibly dynamic.  The continued growth of online 
shopping, in combination with a prolonged period of consumer uncertainty, 
has driven significant challenges and changes across the sector. Against this 
backdrop, the Group has delivered impressive growth and demonstrated 
outstanding progress against its ambitious strategy by becoming an 
increasingly international lifestyle brand operating seamlessly across sales 
channels with a significantly larger customer base.  The Group’s achievements, 
despite the challenges in the retail sector over recent years, speak volumes 
about the strength of our much-loved brand, the flexibility and adaptability of 
our business model, and the talent, skill and passion of our people.

The Group has a consistent strategy for the continued growth of the Joules 
brand which is expanded upon in the Chief Executive’s review of this Annual 
Report.  This strategy is built on four key pillars: increasing customer value; 
expanding brand sales in the UK market through appropriate channels; 
developing the brand in targeted international markets; and expanding the 
product range into new areas that are appropriate for Joules.  I am pleased to 
report that the Group has made further progress in each of these areas during 
the Period. 

FINANCIAL RESULTS & DIVIDEND
Group revenue for the 52 weeks to 26 May 2019 increased by 17.2% to 
£218.0 million (FY18: £185.9m) reflecting growth across all product categories 
with a strong performance in the core Womenswear category and positive 
further development of our Accessories and Footwear categories.

The Group continued to expand in its target international markets, primarily 
the US and Germany, with sales from outside the UK growing by 43.5% to 
represent 16.1% of Group revenue (FY18: 13.1%).

The Strategic Report and Financial Review that follow provide a more in-depth 
analysis of the trading performance and financial results of the Group. 

BOARD CHANGES
In April 2019, Colin Porter informed the Board of his intention to retire following 
eight years in the business, the past five of which have been as Chief Executive 
Officer. Colin has been an outstanding leader at Joules since joining the 
business in 2010. During his tenure, Joules has achieved significant growth both 
in the UK and internationally and developed into a true lifestyle brand with 
appeal across channels and product categories. 

At the same time, the Board was delighted to announce the appointment of 
Nick Jones as the Group's next Chief Executive Officer. Nick will be joining 
the Group from Asda where he has been a member of the Executive Board. 
The Board was extremely impressed with Nick’s extensive retail, brand and 
strategy credentials which, in combination with his clear alignment to the Joules 
values, made him the outstanding candidate for the role.  Nick will be joining 
the Board on 2 September 2019 and, following a handover period to ensure a 
smooth transition, Colin will then step down.

OUR TEAM
When I joined the Joules team, I was immediately struck by the skill, energy, 
creativity and passion of our people across the Group.  Joules’ teams around 
the world remain key to the Group’s ability to grow and prosper in this dynamic 
retail environment. I would like to take this opportunity to thank all colleagues 
across the world for their fantastic efforts throughout the year.  

OUTLOOK
We are pleased with the Group’s performance to date in the early stages of 
our new financial year, with trading in line with our expectations.  A major 
focus for the Group in the year ahead will be on continuing to expand the 
brand in our targeted international markets, through our wholesale and digital 
sales channels.  In addition, we have an exciting pipeline of new products, 
partnerships and initiatives to expand the brand into new categories.

The Joules brand is highly distinctive and offers a unique product proposition 
that is truly aligned to our customers’ lifestyles.  The development of our 
entire brand proposition – from our products and marketing to the customer 
experience across channels – will remain critical to ensuring that Joules 
continues to exceed the expectations of our growing and loyal customer base 
however they choose to engage with our brand.

The Group continued to benefit from its flexible and integrated ‘Total Retail’ 
model as well as a steadfast focus on delivering a seamless and enjoyable 
experience to customers, irrespective of how, when and where they choose 
to shop the Joules brand.  E-commerce again performed particularly well, 
growing by 58% to represent approximately half of the Group's retail revenue. 

Underlying profit before tax increased by 19.4% to £15.5m, and basic 
underlying EPS was 14.1 pence per share (FY18: 11.8 pence).  Statutory profit 
before tax increased by 14.9% and Statutory EPS was 11.6 pence per share 
(FY18: 9.9 pence).

The challenges facing the wider UK retail sector are well documented and 
we anticipate that they will persist, as macroeconomic uncertainty, due in 
part to the ongoing possible exit of the UK from the EU, continues to weigh 
on consumer confidence, resulting in a highly promotional and competitive 
environment.  Our contingency plans for the eventuality of a ‘hard Brexit’ are 
in place and have progressed over the year.  Joules remains well positioned 
to continue to deliver against its strategic growth objectives, with a distinctive 
brand loved by our customers, great products, our flexible and integrated 
‘Total Retail’ model accessing multiple routes to market, all supported by a well 
invested infrastructure and outstanding team. 

The Board has proposed a final dividend of 1.35 pence per share which, if 
approved at the shareholder's AGM, will take the dividend for the full year to 
2.1 pence per share (FY18: 2.0 pence).

IAN FILBY
Chairman

 
12   CHIEF EXECUTIVE’S STRATEGIC REPORT

CHIEF EXECUTIVE’S STRATEGIC REPORT  13

CHIEF EXECUTIVE’S STRATEGIC REPORT
BUSINESS MODEL

CHIEF EXECUTIVE’S STRATEGIC REPORT
STRATEGY

INTRODUCTON
I am pleased to report that during FY19 Joules has continued to make very good progress against its strategic objectives. The Group has delivered growth across 
channels and product categories, both in the UK and internationally. This performance, achieved against a backdrop of particularly challenging external trading 
conditions in the UK market, reflects the appeal of the Joules brand, the strength and flexibility of our ‘Total Retail’ model, and the success of our continued 
international expansion. 

OUR GROWTH STRATEGY 
We have a consistent strategy for the long-term development of Joules as a premium lifestyle brand, both in the UK and internationally. This strategy is built on the 
following four pillars, underpinned by our distinctive brand, unique products and unwavering customer focus and is delivered by our exceptional team of people, 
supported by well-invested systems and infrastructure.

OUR BUSINESS MODEL - A TRULY MULTI-CHANNEL 
BRAND
Joules has been developed as a truly multi-channel business, with our carefully 
nurtured brand at the heart of everything we do. We distribute our products to 
customers seamlessly across multiple channels, enabling customers to engage 
with and shop the brand wherever, whenever and however they choose. 

At the core of our multi-channel model is our ‘Total Retail’ platform, which 
provides a fully Joules-branded customer experience across our fast-growing 
e-commerce platform; our portfolio of stores and concessions; country shows 
and events; and, more recently, a range of selected online marketplaces.  
In addition, and to further support our goal of ensuring the brand is present 
wherever our customers spend their time, we have a large network of 
wholesale customers in the UK and internationally.  The Joules brand is also 
increasingly available through the online, store and wholesale channels of our 
brand licence partners. This flexible and integrated approach balances the 
Group’s exposure to any single route to market, with e-commerce sales now 
representing approximately 50% of retail sales. 

As the retail market continues to evolve, the lines between physical and digital 
commerce are becoming increasingly blurred. The Joules e-commerce and 
in-store propositions are converging and the development of these channels 
as part of an integrated, consistent and customer focused proposition is central 
to our growth strategy and continues to be reflected in our infrastructure 
investments. In what is set to remain a highly dynamic, competitive and 
increasingly digital-led retail environment, we believe the flexibility of our ‘Total 
Retail’ approach will remain critical to Joules’ future growth and success.  

THE JOULES BRAND
The Joules story began in 1989, when Tom Joule started selling clothing on 
a stand at a country show in Leicestershire. Today, it is a truly multi-channel 
lifestyle brand with products available online, through our own retail stores, 
at country shows and events, and through wholesale partners both in the UK 
and internationally. In 2019, Joules is celebrating its 30th birthday, marking 
three decades of Joules delivering fun, quality clothing for families and friends 
to make lasting memories together. The brand is enjoying some exciting 
celebrations throughout the year, built around special moments shared with our 
customers since the Joules story began.

Our in-house creative team takes inspiration from nature and the changing 
British seasons to design clothing and accessories that enable our customers’ 
lifestyles, come rain or shine. We stand out with our unique use of colour and 
print, with all our distinctive designs hand drawn by our in-house team. This 
approach, along with a relentless attention to detail and drive to surprise and 
delight customers with unexpected details, has been central to the brand’s 
success and remains at the heart of everything Joules creates.  The essence 
of the Joules brand is all about connecting with life’s happy feelings and 
embracing quality time by doing the things we love with the people who 
matter.  This approach and these values continue to enable Joules to develop 
into new product categories through its own collections and selected licensing 
partnerships.

Nurturing and expanding a strong brand that has real connection with 
customers remains critical in a challenging, competitive and dynamic retail 
sector.  We continue to invest in our marketing and brand, with a particular 
focus on our digital channels, to continue to strengthen awareness of what 
Joules stands for and ensure consistency of brand experience across all 
customer touch points.

We were delighted that the brand’s continued success was recognised at the 
2018 Drapers Awards, where the business won the Fashion Retail Business of 
the Year (between £101m-£500m turnover) for a second time. The business 
also won two further accolades at the Brand & Lifestyle Licensing Awards, 
where Joules took home the Best Licensed Fashion or Talent Brand award, and 
our Joules gifting range was recognised by winning the Best Licensed Gifting 
Product Award.  For a second year running, Joules also received a Mark 
of Excellence within The Best Fashion Retailer category at the Retail Week 
Awards. 

3. INTERNATIONAL EXPANSION
The Joules brand and products have demonstrated their appeal in our primary 
international markets, the US and Germany.  We have entered, and continue 
to develop, these markets via a wholesale model supported by e-commerce, 
leveraging investments made in our central creative and design functions, 
supply chain and infrastructure with support from local teams, sales agents and 
product showrooms.  

Our international wholesale model provides us with multiple routes to attract 
and engage with potential and existing customers, through online retailers, 
independent stockists, department stores and subscription models, supported 
by our capability to manage the newer marketplace and ‘drop ship’ models.  
We continue to evaluate new markets to expand the brand through the most 
appropriate channels.

4. PRODUCT EXTENSION
The strength of the Joules brand and our understanding of, and connection 
with, our customers mean that Joules-branded products can extend into new 
areas to meet many of their lifestyle needs.  Joules has successfully extended 
the product offer within existing categories and into new product categories. 
We are focused on continuing to expand carefully into new product categories 
that are appropriate for the development of the Joules brand both organically 
and by working with carefully selected licence partners, with particular focus 
on home and gifting categories and products that are complementary to our 
clothing ranges.

Product extension through licensing also drives brand awareness and new 
customer growth by presenting our brand where our current and potential 
customers like to spend their time, leveraging the attractive distribution provided 
by our selected licence partners.

1. INCREASING CUSTOMER VALUE
Increasing customer value means two things for Joules: firstly, growing our 
active customer base and, secondly, increasing those customers’ frequency 
of interaction and spend with the brand. Our goal is to increase awareness 
of the Joules brand amongst potential customers and for customers who are 
aware of our brand to allocate more of their clothing, footwear, accessories, 
home and gifting spend to our unique Joules-branded products. We do this 
by providing fantastic quality products and enjoyable experiences across all 
distribution channels, as well as relevant, authentic and targeted customer 
communications. 

2. DRIVE TOTAL UK BRAND SALES
We aim to grow sales of Joules products in the UK by increasing availability 
and accessibility across existing and emerging distribution channels.  Our 
goal is to make it easy for our customers to discover, be inspired by, purchase, 
receive and, if necessary, exchange or return, our products.  We achieve this 
by being available to our customers however they wish to engage with our 
brand, including being located where our customers choose to spend their 
time.  Our priorities are:

‘TOTAL RETAIL’
Our Joules branded retail proposition spans e-commerce, stores, country 
shows and events and online marketplaces.  Our ‘Total Retail’ proposition 
is delivered through both owned and third-party platforms including 
concessions and marketplaces.
E-commerce - is a fast-growing and evolving channel for Joules.  We 
expect to continue to increase the mix of e-commerce sales as a 
proportion of our total retail sales through ongoing enhancements to the 
customer journey, proposition and engagement, delivered through our 
e-commerce platform and enhanced Customer Data Platform. 
Stores - Joules operates a portfolio of stores across the UK that enables 
our customers to shop and interact with the brand.  As well as being 
important sales channels, our increasingly digitally enabled stores offer 
valuable touch points to showcase the brand to both existing and potential 
customers. We believe this integrated 'Total Retail' approach is critical in 
the evolving and competitive UK retail market. 
Country shows and events - Joules has a strong brand presence at a 
wide range of country shows and events across the UK. The channel 
continues to be an important part of the Joules heritage and provides real 
customer connectivity. 
Marketplaces & concessions - we continue to leverage our wholesale 
capabilities and relationships to support emerging new retail channels 
such as online marketplaces and ‘fulfilled by’ models that offer new routes 
to reach our target customer base in the UK and internationally, as well as 
supporting the more traditional concession model.

WHOLESALE 
We continue to broaden the reach of the Joules brand through selected 
wholesale partners that are closely aligned with our brand values and 
product categories - including specialist independents, department stores, 
destination lifestyle retailers, subscription services and online retailers.  
Wholesale is an important capability that facilitates our international 
growth strategy. 

14   CHIEF EXECUTIVE’S STRATEGIC REPORT

CHIEF EXECUTIVE’S STRATEGIC REPORT  15

CHIEF EXECUTIVE’S STRATEGIC REPORT
STRATEGIC PRIORITIES AND DEVELOPMENTS IN FY19

CHIEF EXECUTIVE’S STRATEGIC REPORT
STRATEGIC PRIORITIES AND DEVELOPMENTS IN FY19

INCREASING CUSTOMER VALUE
 • Launched new Customer Data Platform at the end of the Period, which will enable targeted relevant communication to improve customer engagement and 

retention

 • Investment into digital and social media capabilities
 • 1.5 million active customers at the end of the year with c.700,000 new customers acquired during the year
 • Increased frequency of purchase and higher average customer spend
 • Increasing proportion of multi-channel customers and customers buying multiple categories
 • Over 530,000 Facebook followers and over 240,000 Instagram followers with high levels of daily engagement
 • 30th Birthday campaigns, centred on customer generated content, have delivered strong response and engagement
Key challenges in executing the strategy (see next section):  3   5   6  

DRIVE TOTAL UK BRAND SALES - ‘TOTAL RETAIL’
 • Continued investment in the e-commerce platform and customer proposition
 • E-commerce now approximately 50% of retail sales
 • John Lewis womenswear and Next Label successfully converted from wholesale to retail concession model 
 • Six net new store openings in desirable locations
 • Approximately 20% of store transactions now directly support a digital sale (e.g. click & collect, order in store)
 • Increased mix of online and lifestyle wholesale partners
Key challenges in executing the strategy (see next section):  1   2   3   5   6  

INTERNATIONAL EXPANSION
 • International now represents 16.1% of total Group revenue (FY18: 13.1%)
 • Further expansion in US and Germany through wholesale and e-commerce 
 • US wholesale growth with existing partners such as Dillard’s, Neiman Marcus and Bloomingdales and addition of online and subscription partners such as 

Stitch Fix

 • Germany wholesale continues to grow through independent accounts and online partners
 • International e-commerce platform (rest-of-world) enhanced with localised payment and fulfilment options driving improved conversion 
 • Middle East franchise agreement - first store in Dubai (Autumn 2019)
Key challenges in executing the strategy (see next section):  2   4   5   6  

PRODUCT EXTENSION
 • Licensing revenue up 147% to £1.8m
 • Joules toiletries and gifting range successfully further developed and extended in the Period
 • Continued strong performance of the Joules sofa range - new and extended ranges
 • New categories launched, including dog pet products, gifting and men’s formalwear 
Key challenges in executing the strategy (see next section):  1   5   6  

KEY CHALLENGES
The Board’s assessment of the main challenges in the successful continued delivery of our strategic priorities is summarised below.   A comprehensive summary of 
the key risks facing the Group is provided in the Principal Risks & Uncertainties section of this Annual Report.

1   UK macroeconomic uncertainty, due in part to the ongoing potential exit of the UK from the EU, may adversely impact consumer confidence and spending on 

discretionary items thereby impacting the Group’s ability to drive increased brand sales in the UK.
We manage macroeconomic challenges by delivering distinctive and high-quality products that represent outstanding value for money and evolving our 
distribution channels to continue to reach new and retain existing customers.

2   Structural changes are impacting the retail and clothing sector, resulting in a very competitive and promotional environment and an increasing shift away from 

physical retail.
We navigate the structural changes and competitive environment through our product focus (described above) and our flexible ‘Total Retail’ model that 
allows Joules to adjust to changing shopping behaviours and enables customers to engage with the brand however they choose to shop.

3   Emergence of new competitors and moves by existing competitors who may seek to replicate our success by targeting our segment of the market or imitating 

our model.
We closely monitor the competitive landscape; our primary focus is on maintaining our close and engaging connection with our customers and 
continuing to evolve the Joules offering with new, distinctive products and collections.

4   International markets each have their own distinctive dynamics, competitive and regulatory landscapes and consumer preferences.  Global trading and 

product flow are increasingly volatile with uncertainty on tariff structures, import restrictions and currency volatility.
The flexibility of the Joules model enables the Group to develop new markets with a low risk, low investment approach.   We seek to manage global 
trading risks by closely monitoring for potential changes and planning our pricing, sourcing and logistics strategy appropriately.  Foreign currency 
transaction risks are hedged in line with the Group’s policy.

5   Extending the Joules brand into new areas and with new partners presents a potential risk of brand dilution or reputational damage.

We only take the brand into new areas, and work with new partners, that are appropriate and additive for Joules and our customers.  We select partners 
who share our values, vision and integrity to ensure that all products meet the quality and design standards associated with and expected of our brand. 

6   Increased understanding and awareness of the direct and indirect environmental impacts of the fashion industry are driving a significant shift in consumer 

expectations for increased transparency and commitments to sustainable supply chains from the brands with which they engage.
The Joules brand is rooted in the British countryside and our ‘Responsibly Joules’ approach is central to how we work across our business.   
Our commitment, focus and achievements are set out in the Responsibly Joules section of this Annual Report and on www.joulesgroup.com.

 
 
 
 
 
 
16   CHIEF EXECUTIVE’S STRATEGIC REPORT

CHIEF EXECUTIVE’S STRATEGIC REPORT  17

CHIEF EXECUTIVE’S STRATEGIC REPORT
KEY PERFORMANCE INDICATORS

CHIEF EXECUTIVE’S STRATEGIC REPORT
KEY PERFORMANCE INDICATORS

KEY PERFORMANCE INDICATORS (KPIs)
The Group’s KPIs have been selected based on their link to the successful delivery of our strategy.  They are monitored by the Board on a regular basis.

FINANCIAL KPIs:

STRATEGIC KPIs: 
FY19 KPIs

Online % of Retail

FY15 

FY16 

FY17 

FY18 

FY19 

30.6%

32.1%

34.8%

38.4%

Number of stores1

FY15 

FY16 

FY17 

FY18 

49.5%

FY19 

86

92

Our financial KPIs are:
 • Revenue by channel - delivering balanced growth across our core sales channels
 • Group gross margin - maintaining overall product level profitability whilst developing the different channels to market
 • Underlying EBITDA margin – how effective we are at leveraging our cost base and infrastructure
 • Return on Invested Capital (‘ROIC’) – how we are managing working capital and growth capital investments

Revenue by channel3 £m

FY154

£25.8m

£52.4m

£31.6m

Group gross margin

FY154

53.3%

105

FY16

£30.1m

£58.2m

£37.2m

FY16

53.5%

119

125

FY17

£38.9m

£68.3m

£44.7m

FY17

55.4%

FY18

£49.8m

£75.0m

£55.5m

FY18

55.7%

FY19

£78.7m

£75.9m

£57.1m

FY19

54.8%

Total selling space (‘000 Sq. ft.)

International as % of total revenue

FY15 

FY16 

FY17 

FY18 

FY19 

96

107

132

159

FY15 

FY16 

FY17 

FY18 

9.1%

10.1%

11.5%

13.1%

175

FY19 

16.1%

Active customer numbers (‘000)2

FY16 

FY17 

FY18 

FY19 

889

1,037

1,352

1,456

1 Excludes concessions and franchise stores; 34 concessions operated at May 2019 (5 at May 2018 and in all previous years) and 3 franchises.
2 Customer registered on our database who has transacted in the last 12 months.

0 

30 

60 

90 

120 

150 

180 

210

52.0  52.5  53.0  53.5  54.0  54.5  55.0  55.5  56.0

 E-COMMERCE    

  STORES    

  WHOLESALE

Underlying EBITDA5 margin

Return on Invested Capital - ROIC6

FY154

9.0%

FY16

10.3%

FY17

10.8%

FY18

11.3%

FY19

10.8%

FY154

21.6%

FY16

29.8%

FY17

39.4%

FY18

34.1%

FY19

30.5%

8.0 

8.5  9.0 

9.5  10.0  10.5  11.0

5 

10 

15 

20 

25 

30 

35 

40

3 Revenue by channel excludes Shows (Retail) and Licensing (Other).  FY19 is impacted by the transition of two large wholesale accounts to the retail concession model.
4 FY15 was a 53-week period.
5  Underlying EBITDA is a non-GAAP measure and excludes the expense of share-based compensation plans which is non-comparable across periods, to facilitate more meaningful 

comparison.  Further information is provided in the Financial Review.

6  Return on Invested Capital (‘ROIC’) is calculated as underlying operating profit after tax divided by average invested capital, with invested capital equal to fixed assets plus net working 

capital.

 
18   

CHIEF EXECUTIVE' S STRATEGIC REPORT  19

CHIEF EXECUTIVE'S STRATEGIC REPORT
BUSINESS REVIEW

INTRODUCTION
During the year we successfully transitioned our wholesale accounts with John Lewis womenswear and Next Label to the retail concession model that provides 
us with greater control over brand execution, product assortment and trading flexibility. For comparative purposes, the summary below provides the approximate 
segment revenue growth as if the retail concession model was in place in the prior period.

Revenue

Retail

Wholesale

Other (Licensing)

Group

52 WEEKS ENDED 26 MAY 2019

£million

Reported growth %

Approx. comparative growth¹ %

159.1

57.1

1.8

218.0

22.7%

2.8%

147.3%

17.2%

10%

22%

N/a

13%

1  Comparative growth percentages show the approximate growth for Retail and Wholesale on the basis of the prior period being restated to reflect the impact of the retail concession 

model. Note, the prior period restatement is unaudited and approximate.

RETAIL: SUCCESSFUL ‘TOTAL RETAIL’ MODEL
Our ‘Total Retail’ model enables Joules to meet evolving customer expectations 
and behaviours.  Our model provides customers with a seamless online/in-
store experience including services such as click & collect and order in store 
fulfilment options, easy in-store returns and exchanges for e-commerce orders 
and consistent cross-channel communications and promotions.  We have seen 
an increasing number of in-store transactions directly supporting our customers’ 
digital sales journey, helped by our store colleagues and systems that fully 
enable a seamless cross channel experience for customers. 

During the year we opened six net new stores to close the year with 125 stores 
across the UK and ROI (FY18: 119 stores).  We converted our John Lewis 
womenswear account to the retail concession model in the first half of the year.  
We now operate 34 concessions (FY18: 5).  Our stores continue to play an 
important role in our ‘Total Retail’ model, driving awareness of and showcasing 
the Joules brand, providing great service to support the way a customer 
chooses to shop our brand – be it online or in-store, as well as being important 
sales channels in their own right.

Retail revenue, which includes e-commerce, stores and shows, increased 
by 22.7% during the year to £159.1 million (FY18: £129.7m) on a reported 
basis.  On a comparative basis, excluding the retail concession transition, Retail 
revenue increased by approximately 10%.  This underlying growth was driven 
by e-commerce.

The average payback on new stores, opened for more than one year, 
continues to be well within our appraisal threshold of 24 months, with 95% 
of our stores delivering a positive profit contribution based on store sales 
alone, and all stores delivering a greater contribution when the value of digital 
transactions and customer acquisition is taken into account.

E-commerce revenue increased by 58.1% to now represent 49.5% of total 
retail revenue (FY18: 38.4%).  Growth benefitted from the transition of John 
Lewis womenswear and Next Label to the retail concession model.  Underlying 
growth from our owned e-commerce sites in the UK and internationally was 
very strong in the Period reflecting the impact of our customer acquisition and 
retention activity, improvements in our e-commerce platform as well as the 
sector wide shift from physical retail to digital.  During the Period we continued 
to invest to enhance the online and ‘Total Retail’ experience for our customers 
including new payment options, improved search functionality, product 
merchandising, logistics and cloud hosting.  We also improved the platform for 
our international customers, outside of the core US and German markets, with 
the introduction of local payment and fulfilment options.  These enhancements, 
combined with ongoing developments to targeted and personalised customer 
communications and marketing, have helped us to drive increased website 
traffic and improve conversion rates.  Mobile continues to be the most 
important e-commerce channel for our customers, with traffic from a mobile 
device (including tablets) representing over three quarters of total traffic.   

We evaluate the shape, locations and size of our stores and concessions 
portfolios as part of our ‘Total Retail’ model given the increasing customer shift 
towards e-commerce.  Going forward, we will continue to carefully appraise 
new openings in attractive locations that are appropriate for our brand and 
product range, as well as selected relocations of existing stores to new sites.  
We continue to actively manage our store portfolio, taking opportunities to 
relocate and renegotiate terms; we also have a short and decreasing store 
lease length, now at an average of c3.5 years to lease break, enabling 
flexibility in our portfolio.

20   CHIEF EXECUTIVE' S STRATEGIC REPORT

CHIEF EXECUTIVE' S STRATEGIC REPORT  21

CHIEF EXECUTIVE'S STRATEGIC REPORT
BUSINESS REVIEW

CHIEF EXECUTIVE'S STRATEGIC REPORT
BUSINESS REVIEW

DEVELOPMENT AS A LIFESTYLE BRAND
Joules continues to expand as a lifestyle brand by driving growth in its core 
categories and expanding into new product areas.  During the Period, Joules 
delivered sales growth across all product categories with a particularly 
good performance in the core Womenswear category with strong customer 
demand for Joules dresses, tops, outerwear and knitwear.  The Accessories 
category achieved impressive growth and  Joules Footwear continued to 
be well received by our customers with our famous wellington boot ranges 
remaining popular, whilst our extended footwear range continued to perform 
well with positive customer reactions to our expanded casual shoes and boots 
collections.
We extend our product offer into core categories where the brand is relevant 
to our customer base.  In the year we saw developments within women’s 
knitwear, leather bags and casual footwear, as well as extension within 
already popular ranges.  We carefully manage the overall size of our global 
product catalogue, ensuring an appropriate level of new and continuity 
products, as well as diligently removing options each season.
We also develop the brand through entering new product categories that are 
relevant to our customers’ lifestyles by partnering, typically on a licence basis, 
with carefully selected businesses that align to Joules’ values.  We take a very 
disciplined approach to establishing partnerships that we then develop over 
several years whilst managing a pipeline of attractive new categories and 
partners.  Our focus is on home and gifting categories and products which 
complement our clothing ranges.
Our existing partnerships performed well during the year.  The Joules sofa 
range, launched in partnership with DFS during the prior year, has performed 
very well and is now available in 60 DFS stores across the UK and online.  The 
range has developed with new sofa styles, chairs and the successful addition of 
a Joules bed.  Our toiletries and gifting range developed with Boots performed 
well amongst both Boots and Joules customers, with continued expansion of 
both the range and offering.
During the year we expanded into new categories including distinctive Joules 
DAB radios, Joules watches, stationery and gifting and, just before the end of 
the year, an enhanced range of dog pet products that will be available online, 
in Joules stores and across a wide range of pet retailers in the UK.
Since the year end, we launched a men’s formalwear range in partnership 
with Next, with a collection comprising suits, jackets, shirts, ties, pocket squares 
and shoes.  Each item in the collection features Joules distinctive designs 
and attention to detail with classic British tweeds and tailoring, reflecting the 
heritage of the Joules brand being rooted in the British countryside.

WHOLESALE: GROWTH DRIVEN BY FURTHER 
INTERNATIONAL EXPANSION 
Underlying wholesale growth, adjusting for the transition of John Lewis 
womenswear and Next Label to the retail concession model, was 
approximately 22%.  On a reported basis, including the impact of this 
transition, wholesale revenue increased 2.8% to £57.1m (FY18: £55.5m).
UK wholesale performed to our expectations, with the addition of several new 
accounts that have further evolved the mix of our UK wholesale business away 
from traditional department stores towards online multi-brand and lifestyle 
destination retailers, subscription models and stockists located where our 
customers choose to spend their time.
Our primary international markets of the US and Germany saw strong growth, 
reflecting the strength and growing appeal of the Joules brand. 

INTERNATIONAL
International revenue increased by 43.5% to £35.1 million (FY18: £24.4m), 
now representing 16.1% of Group revenue (FY18: 13.1%).  This growth is 
testament to our focused strategy to establish and grow the Joules brand 
in selected international markets, primarily the US and Germany, through 
wholesale partnerships and e-commerce channels.
Continued wholesale growth with an increasing number of international 
partners was supported by strong e-commerce performance in the Period 
reflecting effective, increasingly localised digital marketing activities as well  
as growing awareness of the Joules brand.
In the US, we doubled the size of our trade showroom in New York due to 
the increased interest in the Joules brand and product ranges and further 
strengthened the local team.  Our proven expansion strategy of both 
deepening category penetration and developing new categories with 
existing partners as well as extending our brand presence with new wholesale 
partners continued to be effective during the year.  We benefitted from the 
first full year of trading with Dillard’s following the launch of womenswear in 
the prior Spring/Summer season, piloted a ‘drop ship’ model with Nordstrom 
– allowing us to broaden the online range of Joules products listed - and 
continued to add new accounts including Stitch Fix, the fast-growing clothing 
subscription service.  Our wholesale partnerships are evolving, reflecting 
changes in consumer shopping behaviours.
In Germany, we continued to perform well in the independent stockist channel, 
serviced through our highly valued network of local sales agents.   
In the year, we focussed on developing partnerships with online retailers and 
marketplaces, including integrating with Zalando’s Partner Programme, initially 
launching with a limited range on their platform. 
Whilst the Group will remain firmly focused on developing the Joules brand 
and achieving our potential in the significant US and German markets, the 
brand’s international success has given the Group additional confidence to 
explore measured expansion into new international markets. 
During the year, we established a franchise agreement for Joules stores in the 
Middle East region, with the first franchise store due to open in Dubai in the 
Autumn.  We believe that the Joules brand will resonate well in the Middle East 
market and have teamed up with an experienced partner with extensive local 
market expertise to explore the potential opportunity.

CUSTOMER COMMUNITY AND CONNECTIVITY 
Joules has a loyal, growing and engaged customer base.  Active customers 
(those on our database who have transacted in the last 12 months) increased 
to 1.5 million, up 8% on last year, with this increase being driven by both new 
customers to the brand and retention of existing customers.
New customers discover and engage with the Joules brand through our digital 
and social media marketing activity which typically drives a customer’s first 
purchase through our website.  Our stores also play an important role, being in 
great locations for attracting ‘new to brand’ customers.  The average marketing 
cost of customer acquisition was maintained at the same level as the prior year.
Customer retention is first and foremost the result of providing customers with 
distinctive, high quality products and a great experience, however they choose 
to engage with the brand.  This is supported by effective targeted marketing 
campaigns.
At the end of the Period we went live with a new Customer Data Platform that 
provides our teams with enhanced customer insight capability that in time will 
allow even more targeted, relevant and personalised communication with  
our customers.
Our current and future customers are increasingly using social media platforms 
as their reference for inspiration, to engage with brands and to initiate a 
purchase.  The Joules brand, with its unique colours and prints, surprising details 
on products and sense of fun, is well positioned for social media channels.   
During the year we increased our investment in this area, across our in-house 
team and our photography and digital media content creation capability.  This 
investment, which we anticipate will increase in the coming years, has already 
delivered promising results with brand followers increasing across the main 
social media platforms and, importantly, strong growth in engagement with  
our content.
At the end of the year we have over 530,000 Facebook and over 240,000 
Instagram followers, with these communities demonstrating high levels of 
monthly engagement. 
Partnerships with brands that have similar values to Joules and that resonate 
with our customers are an important part of our marketing activity.  During the 
year we partnered with the Woodland Trust for the 'Let’s Explore' initiative, 
the aim of which was to raise awareness of the importance of creating and 
protecting the great British woodland.  With the Woodland Trust we created a 
children’s activity booklet which contained fun facts, a checklist and fun recipes 
for little woodland explorers to keep busy during half term.
We also partnered with Holiday Cottages, leveraging our growing range of 
lifestyle products to furnish twenty staycation properties across the UK with 
Joules distinctive homeware products – this initiative highlights the strength and 
scope of Joules as a lifestyle brand.
To celebrate our 30th birthday we’ve partnered with Lunar Caravans to 
bring our customers an incredible opportunity to win a Joules Campervan, 
worth over £50,000.  With a high-profile launch of the competition in Joules’ 
heartland, Badminton Horse Trials, we have seen one of the fastest rate of 
entries ever – further demonstrating our understanding of the Joules customer 
and the broad appeal of our brand.
As Joules entered its 30th year, the business has celebrated each month with 
social media and in-store campaigns that engage both loyal customers and 
potential new customers.  Whether it is sharing photos of themselves in some 
of Joules’ earliest products that have stood the test of time or taking part in our 
#JoulesMakingMemories year-long user-generated content campaign, the 
response from our highly engaged customers has been fantastic, with over 
12,000 image submissions to date.  The birthday festivities are set to continue 
throughout the year, as we celebrate Joules’ heritage and bright future and 
highlight our continuous commitment to getting families outdoors to enjoy the 
great British countryside.

INVESTING IN LONG TERM GROWTH
To support the Group’s long-term growth plans, we continue to invest in our 
e-commerce proposition, stores, infrastructure, systems and people.
During the year we migrated our e-commerce platform to a cloud hosted 
platform to increase site performance and reduce downtime.  We also 
upgraded our payment service provider solution and implemented several 
enhancements to the customer proposition that make our websites easier for 
browsing, searching and transacting.  We continued to invest selectively in 
our logistics and supply chain function in support of our growing e-commerce 
business and to meet customer expectations.
FY19 was the first full year of operating our new group-wide ERP system, 
Microsoft Dynamics AX, which was implemented to streamline and simplify 
business processes and facilitate the international growth of the business across 
multiple sales channels.  We have seen the early benefits from the migration to 
the new system and expect these to increase in future years.
As part of our ‘Total Retail’ model we started the development of a new 
integrated point-of-sale platform, that we expect to be deployed to stores 
during FY20.  This new platform enables seamless integration between the 
online and in-store experience as well as providing many operational benefits 
for our store-based colleagues.
We migrated to a new Customer Data Platform just prior to the year end, 
providing our teams with an increased level of customer insight and ability to 
plan more targeted, relevant and personalised communications in the future.
In January 2019, we commenced the development of our new head office in 
Market Harborough following the acquisition of the freehold site in FY18.  We 
anticipate moving in during Summer 2020 and are excited at the opportunities 
that will flourish for our head office teams from a more flexible, modern 
working environment that better reflects our brand and our values.

PEOPLE
The skill, passion and creativity of the Joules team remain critical to the brand’s 
continued growth and success. I would like to take this opportunity to thank all 
my colleagues around the world for their dedication and hard work during the 
year.
We remain committed to investing in the skills and development of our people 
across the business, with the aim of making our customers’ experiences with 
Joules the very best they can be.
This is my final report to shareholders in my role as Chief Executive Officer of 
Joules, prior to my retirement.  Since joining Joules in 2010 the company has 
grown significantly, and the brand has gone from strength to strength.  Above 
all else, this progress reflects the talent and commitment of the entire team 
across the business.  It has been, and continues to be, a tremendous pleasure 
to work as part of a Joules team that is so passionate about serving our 
amazing community of customers.
In Nick Jones, the Board has found an outstanding candidate to lead Joules 
through the next exciting stages of its growth and development.  I am looking 
forward to working closely with Nick to ensure a smooth transition. 
Joules has come a long way in the past 30 years since Tom started selling 
clothing in the fields of Great Britain to develop into an outstanding 
international lifestyle brand. Whilst the Joules journey so far has been 
exceptional, I am extremely confident that the best is still to come. 

COLIN PORTER
Chief Executive Officer

22   FINANCIAL REVIEW

FINANCIAL REVIEW
JOULES GROUP PLC

PROFIT BEFORE TAX – UNDERLYING AND STATUTORY
Underlying profit before tax (‘PBT’) increased by 19.4% to £15.5 million (FY18: £13.0m).  Statutory profit before tax increased by 14.9% to £12.9 million (FY18: 
£11.2m).

UNDERLYING AND STATUTORY RESULTS
Certain items have been excluded from the underlying results reported in the front section of this Annual Report.  In the Period and prior period these solely relate to 
the cost of share-based compensation.  These adjustments are intended to provide the reader with a more meaningful year-on-year comparison.

Executive and employee share-based compensation plans were established at the time of the IPO, in May 2016.  In accordance with IFRS 2, the non-cash 
expense related to awards under the share plans is accounted for within administrative expenses over the Period until the shares are exercised, typically assumed 
as three years.   Awards under these plans were made in FY17, FY18 and FY19.  As the share plan award cycle matures over the first three years, the related 
expense is anticipated to increase each year.  The associated income statement expense of £2.6 million in the Period (FY18: £1.8m) is treated as “non-underlying” 
as it is non-comparable across periods whilst the share plan award cycle is in its initial three years, prior to reaching maturity.  Therefore, from FY20 share-based 
payments will no longer be treated as ‘non-underlying’.

Further detail on the share plans is contained within the Directors’ Remuneration Report and the Consolidated Financial Statements.  A reconciliation between 
underlying and statutory (IFRS) results is provided below:

£MILLION

Revenue

Gross profit 

Admin expenses

Operating profit

Net Finance costs

Profit before tax

Operating profit

Depreciation & amortisation

EBITDA

52 WEEKS ENDED 26 MAY 2019

52 WEEKS ENDED 27 MAY 2018

Underlying

Share-based 
compensation

Statutory

Underlying

Share-based 
compensation

Statutory

218.0

119.4

(106.3)

13.1

(0.3)

12.9

(2.6)

(2.6)

(2.6)

218.0

119.4

(103.7)

15.7

(0.3)

15.5

15.7

7.8

23.5

185.9

103.5

(90.2)

13.3

(0.3)

13.0

13.3

7.8

21.1

185.9

103.5

(92.0)

11.5

(0.3)

11.2

(1.8)

(1.8)

(1.8)

FINANCIAL REVIEW
JOULES GROUP PLC

FINANCIAL REVIEW  23

REVENUE
Group revenue increased by 17.2% to £218.0 million from £185.9 million in 
FY18 (up 16.8% on a constant currency basis).
Retail and Wholesale revenue figures in the Period were impacted by the 
transition of two large UK wholesale accounts to the retail concession model 
- a move that provides Joules greater future trading flexibility.  For comparable 
purposes the approximate revenue growth excluding the impact of this 
transition is disclosed in the table below:

52 WEEKS ENDED 26 MAY 2019

Revenue

£million

Retail

Wholesale

Other (Licensing)

Group

159.1

57.1

1.8

218.0

Reported 
growth %

Approx. 
comparative 
growth1  %

22.7%

2.8%

147.3%

17.2%

10%

22%

N/a

13%

1 Comparative growth percentages show the approximate growth for Retail and 
Wholesale on the basis of the prior period being restated to reflect the impact of the retail 
concession model. Note, the prior period restatement is unaudited and approximate.

RETAIL
Retail revenue increased by 22.7% to £159.1 million, which represents growth 
of approximately 10% when adjusted for the transition of two large wholesale 
accounts to the retail concession model in the Period.  Revenue growth 
benefitted from the Group’s flexible and integrated ‘Total Retail’ model as well 
as our steadfast focus on delivering a seamless and enjoyable experience to 
customers, irrespective of how, when and where they choose to shop the Joules 
brand. 

E-commerce
E-commerce performed particularly well this year and now represents 
49.5% of all retail sales (FY18: 38.4%), benefitting from the transition to a 
retail concession model in the Period.  The strong performance of our owned 
e-commerce channels was attributable to a 15% increase in traffic.  In addition, 
ongoing investment in both the customer experience and infrastructure of our 

digital platforms continues to make them easier to shop and drive improved 
conversion trends.  This growth was complemented by good performance on 
our concession partner retailer websites.

Stores
During the year we opened seven new stores and closed one store.  At the 
end of the Period, the Group operated 125 owned stores, in addition to 34 
concessions and three franchises.  Our stores are in desirable locations with 
a reason to visit, they operate on relatively short lease terms and continue to 
play an important role in the expansion of the Joules brand in the UK.  As part 
of our flexible and integrated ‘Total Retail’ model our stores portfolio plays 
an increasingly important role in a customer’s digital purchase journey, with 
increased utilisation of our click & collect, order in store and in-store return 
services, with digital transactions now representing approximately 20% of store 
transactions.

WHOLESALE
Wholesale revenue increased by 2.8% to £57.1 million, which represents 
growth of approximately 22% when adjusted for the transition of two large 
wholesale accounts to the retail concession model in the Period.  This strong 
growth reflects continued momentum in the Group’s target international 
markets, the US and Germany, as well as growth in the UK.  Within Wholesale, 
international now represents approximately half of all sales, reflecting the 
continued expansion of the Joules brand overseas.

LICENSING
Revenue from licensing activity increased by 147% to £1.8 million.  This 
increase is the result of improved performance within existing licensing 
partnerships, as we increased distribution and grew the product range, and the 
launch of new brand licence partnerships in new product categories including 
Joules watches and Joules DAB radios.

INTERNATIONAL REVENUE
Total international revenue increased by 43.5% and now represents 16.1% of 
total Group revenue (FY18: 13.1%).  This very strong performance demonstrates 
the appeal of the Joules brand in our target international markets.  International 
wholesale grew by 42.3% in constant currency, with growth in existing 
accounts and the addition of several new accounts.  International e-commerce 
in the US and Germany continued to perform very well, with strong and 
encouraging growth albeit from a relatively low base.

52 WEEKS ENDED

26 MAY 2019

27 MAY 2018

INCREASE

SHARE OF GROUP 
REVENUE FY19

SHARE OF GROUP 
REVENUE FY18

UK

International

TOTAL

£182.9m

£35.1m

£218.0m

£161.5

£24.4

£185.9

13.3%

43.5%

17.2%

83.9%

16.1%

86.9%

13.1%

100.0%

100.0%

24   FINANCIAL REVIEW

FINANCIAL REVIEW
JOULES GROUP PLC

GROSS MARGIN
Gross margin at 54.8% was 90 basis points ('bps') lower than the prior year.
Retail gross margin of 60.6% was 190 bps lower than the prior year, impacted 
by the increasing mix of e-commerce sales, which have a lower gross margin 
than store sales, as well as the transition of two large wholesale accounts to 
the retail concession model.  We also saw an increased level of customer 
participation in our core annual promotional events. 
Wholesale gross margin of 37.1% was 210 bps lower than the prior year, as a 
result of higher sales growth in the US wholesale channel, which has relatively 
lower gross margins.  However, the US wholesale channel margin has 
significantly improved year on year.

ADMINISTRATIVE EXPENSES - UNDERLYING
Underlying administrative expenses increased by 14.9% to £103.7 million from 
£90.2 million and now represent 47.6% of revenue (FY18: 48.5%).  
Excluding the impact of the retail concession transition and the resulting 
increase in sales commissions, administration expenses grew by less than 8%, 
well below comparable revenue growth at 13%, reflecting leverage from 
previous investments in central capabilities and infrastructure. 
Sales costs increased by 174.4% in the year to £13.3 million, with the increase 
being mainly due to the first year of commission payments for transitioned retail 
concessions.
Marketing costs increased by 7.7% in the year to £9.5 million.  During the 
year we increased marketing investment to support the growth of our US 
wholesale business.  We also increased investment in customer retention, 
brand partnerships, social media and digital marketing in the UK and our 
target international markets, the results of which are reflected in the strong 
e-commerce channel performance.
Store costs grew by 3.8% in the year to £31.6 million. This reflects the increase 
in National Living Wage, pension contributions and the impact of the new store 
openings in the current and prior periods.
Distribution costs increased by 21.2% in the year to £8.4 million, driven by 
growth in the US wholesale and e-commerce channels.
Head office costs increased by 5.1% in the year to £33.1 million.  We 
continue to invest in support of the areas of strategic growth including creative, 
design, IT, digital and e-commerce. During the year we saw the benefit from 
historic investments in head office functions and teams.   
Depreciation and amortisation remained at £7.8 million (FY18: £7.8m), with 
increases following the go-live of our new ERP platform in the prior period 
offset by older stores being fully depreciated and lower levels of capital 
expenditure compared to the prior period, most notably from fewer store 
openings.  The new head office development started in the Period is expected 
to complete and begin depreciating in approximately 18 months.
The total rental expense, including service charges, for the Period was £14.8 
million (FY18: £13.4m), with the increase due to US wholesale growth and 
associated supply chain costs and the impact of new stores opened in the 
Period and prior period.  Business rates expense increased from £4.8 million to 
£4.9 million in the year, reflecting the annualisation of rates increases and new 
store openings. 

NET FINANCE COSTS
Net finance costs of £0.3 million (FY18: £0.3m) related to interest and facility 
charges on the Group’s revolving credit facility with Barclays Bank Plc.

TAXATION
The tax charge for the Period was £2.7 million (FY18: £2.6m).  The effective tax 
rate for the Period was 21.0% (FY18: 22.9%).  
The effective tax rate was higher than the applicable UK corporation tax rate 
of 19% for the Period, due to the impact of non-deductible expenses including 
certain professional fees and expenses incurred in the fit-out and refurbishment 
of new and relocated stores, offset by the benefit of deferred tax relating to 
share-based payments.  We anticipate that our effective tax rate will remain 
broadly consistent in FY20.  

EARNINGS PER SHARE
Statutory basic earnings per share for the Period were 11.6 pence per share 
(FY18: 9.9 pence per share).  Statutory diluted earnings per share for the 
Period were 11.3 pence per share (FY18: 9.7 pence per share). 
On an underlying, pro forma basis, the FY19 basic earnings per share were 
14.1 pence (FY18: 11.8 pence).
To facilitate meaningful comparison of earnings per share, earnings are 
adjusted for the non-underlying items detailed above and to reflect a consistent 
tax rate across the Periods.

UNDERLYING PRO FORMA EPS

PBT – Underlying £m

Tax rate

Tax – underlying £m

Earnings – Underlying £m

Shares (million)

Underlying Basic EPS - Pence

Shares – diluted (million)

Underlying diluted EPS - Pence

FY19

15.5

20%

(3.1)

12.4

87.8

14.1

89.1

13.9

FY18

13.0

20%

(2.6)

10.4

87.8

11.8

89.1

11.6

DIVIDEND
The Board is recommending a final dividend of 1.35 pence per share in 
respect of FY19 (FY18: 1.30 pence per share).  This brings the total dividend 
for FY19 to 2.1 pence per share (FY18: 2.0 pence per share).  Following 
approval by shareholders at the AGM on 25 September 2019, the dividend is 
expected to be paid on 14 November 2019 to shareholders on the register at 
25 October 2019.

FINANCIAL REVIEW
JOULES GROUP PLC

FINANCIAL REVIEW  25

CASH FLOW AND CAPITAL EXPENDITURE
Free cash flow, excluding expenditure on our new head office development, 
was £8.7 million in the Period (FY18: £0.1 million).  This improvement reflects 
higher EBITDA, lower working capital outflow and a lower level of core 
capital expenditure, primarily due to fewer store openings, as well as the 
expenditure on the now live company-wide Microsoft Dynamics AX ERP 
implementation in the prior period. 
Core capital expenditure was £10.5 million (FY18: £12.5 million).  Major 
areas of capital expenditure included investment in our ‘Total Retail’ platform, 
being enhancements to online and in-store customer experience capabilities, 
and new stores.  The development of our new head office incurred spend of 
£1.0 million in the Period (FY18: £4.7 million, being largely the acquisition of 
the site).  Having obtained planning permission in November 2018, work has 
now commenced, and we anticipate further expenditure of around £14 million 
on the development over the next 18 months.

£MILLION

EBITDA

Net working capital cash flow

Operating cash flow

Interest - net

Tax paid

Capital expenditure – core

Free cash flow (core capex)

Capital expenditure – new Head Office

Cash flow before financing

FY19

23.5

(1.2)

22.3

(0.3)

(2.9)

(10.5)

8.7

(1.0)

7.6

FY18

21.1

(5.9)

15.1

(0.3)

(2.2)

(12.5)

0.1

(4.7)

(4.6)

Net cash

5.8

0.0

INVENTORY
Inventory at year end, including inbound goods-in-transit and the right of return 
asset in line with IFRS15, was £35.9 million (FY18: £33.2m).  The increase in 
inventory reflects the growth of the business in the US and the impact of the 
transition of two large wholesale accounts to the retail concessions model.

NET CASH AND BORROWINGS
Net cash at the end of the Period was £5.8 million (FY18: £0.0m).
Gross cash was £16.0 million at the end of the Period (FY18: £8.6m) and 
Group borrowings were £10.2 million (FY18: £8.5m).  
The Group has a £25 million revolving credit facility (‘RCF’) provided by 
Barclays Bank Plc to fund seasonal working capital requirements.  This facility 
has been extended in the Period to mature in July 2022. 
The development of the new head office is being funded, in part, through a 
new £9.5 million term loan facility (‘Term Loan’), arranged with Barclays Bank 
Plc during the Period.  This new term loan incorporates the previous £3.5 million 
term loan that was used to part fund the acquisition of the head office site.  The 
Term Loan will be drawn down over the next 18 months and is repayable by 
December 2023. 
At the year end the total Group borrowings comprised of the RCF £6.2 million 
(FY18: £5.0m); the Term Loan £4.0 million (FY18: £3.2m), and legacy asset 
finance loans £0.1 million (FY18: £0.3m).

IFRS 16 - LEASES
A new lease accounting standard, IFRS16, will be applicable to the Group’s 
financial statements for the period ending 31 May 2020 (‘FY20’).  The Group 
intends to adopt the modified retrospective approach, which will result in the 
restatement of the prior year (‘FY19’) comparatives.
The adoption of IFRS16 results in a change of accounting policy that impacts 
the Statement of Financial Position, reclassifies certain Income Statement items 
and changes the timing of profit recognition across periods as follows:  
 • Statement of Financial Position:  Operating leases capitalised, at a 

relevant discount rate, to create a ‘right of use asset’ and a corresponding 
‘lease liability’

 • Income Statement:  Administrative expenses reduce as rent costs are 

removed.  Depreciation increases to reflect the straight-line amortisation 
of the ‘right of use asset’ over the life of the lease.  Finance costs increase 
with an interest charge on the ‘lease liability’ - this finance cost reduces 
over the life of the lease as the ‘lease liability’ balance decreases

 • Profit before tax (‘PBT’): Will reduce at the start of a lease and increase at 
the end of the lease due to the straight-line depreciation of the ‘right of use 
asset’ and reducing interest charge on the ‘lease liability’ 

 • Cash / cash flow: No impact
For illustrative purposes, the impact of IFRS16 on the Group’s FY19 Statement of 
Financial Position and Income Statement has been assessed and its adoption 
would result in an increase in ‘right of use asset’ by £59.9 million with an equal 
‘lease liability’ and nil impact on net assets.  A reduction in PBT of £0.6 million 
results from the net impact of removing rent expense £12.7 million (reducing 
administrative expenses), offset by increasing the depreciation charge by £11.8 
million and the interest expense by £1.5 million.

26   PRINCIPLE RISKS AND UNCERTAINTIES

PRINCIPLE RISKS AND UNCERTAINTIES  27

PRINCIPLE RISKS AND UNCERTAINTIES
JOULES GROUP PLC

PRINCIPLE RISKS AND UNCERTAINTIES
JOULES GROUP PLC

Set out below are the principal risks and uncertainties that the Directors consider could impact the business. The Board regularly reviews the potential risks facing 
the Group and the controls in place to mitigate any potential adverse impacts. The Board also recognises that the nature and scope of risks can change and that 
there may be other risks to which the Group is exposed and so the list is not intended to be exhaustive.
The Corporate Governance Report includes an overview of our approach to risk management and internal control systems and processes.

EXTERNAL RISKS
External risks reflect those risks where we are unable to influence the likelihood of the risk arising and therefore focus is on minimising the impact should the risk 
arise.

RISK AND IMPACT

MITIGATING FACTORS

Economy
The majority of the Group’s revenue is generated from sales in the UK to UK 
customers.  A deterioration in the UK economy may adversely impact consumer 
confidence and spending on discretionary items.  A reduction in consumer 
expenditure could materially and adversely affect the Group’s financial 
condition, operations and business prospects.
Brexit has increased the likelihood and potential impact of this risk.

As a premium lifestyle brand with a strong e-commerce channel, a 
geographically disperse retail store portfolio and long-standing wholesale 
customer accounts, the Directors consider that the UK business would be less 
affected by a reduction in consumer expenditure than many other clothing 
retailers.
In addition, the property portfolio has short lease terms, providing relative 
flexibility to close or relocate stores should this become necessary.

Competitor actions
New competitors or existing clothing retailers or lifestyle brands may target 
our segment of the market. Existing competitors may increase their level of 
discounting or promotions and/or expand their presence in new channels.  
These actions could adversely impact our sales and profits.

Foreign Exchange
The Group purchases the majority of its product inventory from overseas and is 
therefore exposed to foreign currency risk, primarily the US Dollar.
Without mitigation, input costs may fluctuate in the short term, creating 
uncertainty as to profits and cash flows.
Brexit has increased volatility in this area that may be sustained or worsen 
going forward.

Regulatory and Political
New regulations or compliance requirements may be introduced from time 
to time. These may have a material impact on the cost base or operational 
complexity of the business. Non-compliance with the regulation could result in 
financial penalties.
Recent and on-going US/China trade negotiations with the threat of 
additional US tariffs on China manufactured products, as well as the continuing 
uncertainty surrounding Brexit, have increased the risk and uncertainty in this 
area.

Joules differentiates from competitors through its strong brand and products 
that are known for their quality, details, colour and prints.  Our large customer 
database allows the Group to communicate effectively with customers, 
developing customer engagement and loyalty.

The Group’s Treasury Policy sets out the parameters and procedures relating to 
foreign currency hedging. We currently seek to hedge a material proportion of 
forecasted US Dollar requirement 12-24 months ahead using forward contracts.
The Group’s US wholesale business generates US Dollar cash flows which 
provide a degree of natural hedging.

The Group has processes in place to monitor and report to the Board on new 
regulations and compliance requirements that could have an impact on the 
business.  The impact of any new regulation is evaluated and reflected in the 
Group’s financial forecasts and planning.
The Group is carefully monitoring the development of US/China trade 
negotiations and plans for alternative sourcing strategies are being reviewed to 
mitigate against increases in US tariffs on China manufactured products.

RISK AND IMPACT

MITIGATING FACTORS

Brexit
The on-going potential exit of the UK from the EU adds complexity and 
uncertainty across many areas of the Group’s operations that could impact on 
our ability to get products to customers in a timely manner and on product profit 
margins.
A so-called “no deal” Brexit, whereby there is no free trade agreement 
between the UK and the EU, is likely to exacerbate potential impacts on the 
Group.

The continuing lack of clarity on the nature and timing of the post-Brexit 
arrangements make it challenging to plan mitigation strategies effectively.  A 
Brexit ‘task force’ has been established to monitor and evaluate the potential 
impacts of different scenarios and to implement mitigations.  Contingency 
planning by the task force has been focussed on preparing for a “no deal” 
Brexit with input from external advisors as appropriate.

Specific risk areas that could be impacted by Brexit are as follows:
 • Political uncertainty:  The level of economic and consumer uncertainty has 
increased due to the lack of clarity around the UK’s exit from the EU. 

Mitigating steps taken:
 • Political uncertainty:   A detailed review of the business has highlighted 

areas that would most likely be impacted by Brexit.

 • Changes in customs duty and VAT regimes:  It is likely that goods being 
imported to and exported from the EU will be subject to a different duty 
and VAT regime, which may result in increased costs to the Group.
Additional paperwork and administration are likely to be required in order 
to move product in to and out of both the UK and the EU.

 • Supply chain delays:  Additional customs procedures may result in delays 
to both inbound and outbound movements of goods, particularly if the UK 
withdraws from the EU with no free trade agreement.  This could adversely 
affect our supply chain and our ability to supply our wholesale customer 
base.

 • Changes in customs duty and VAT regimes:  An assessment of the Group’s 

operations has been undertaken to identify additional costs.  
An EU based distribution arrangement has been established to mitigate 
potential adverse duty impacts and service wholesale customers.  
Paperwork (e.g. commercial invoices) has been automated to improve 
efficiency where possible. 

 • Supply chain delays:  In the short term, we are seeking to expedite delivery 
of products into the EU ahead of the UK’s withdrawal.  In addition to the 
EU based distribution arrangement above, the business has achieved 
Authorised Economic Operator status and is well progressed with plans 
to implement Customs bonded status for the Group’s main UK distribution 
centre which would further mitigate adverse duty impacts and supply chain 
delays. 

 • Employment of EU nationals:  EU nationals living in the UK may no longer 

have automatic rights to remain working in the UK.  This could restrict the 
Group’s ability to retain and recruit appropriate talent.

 • Employment of EU nationals:  All EU nationals working for the Group have 
been consulted on the implications of Brexit and support with applying for 
settled status has been provided.

 • Foreign exchange fluctuations:  The Group’s exposure to fluctuations in 

foreign exchange rates, in particular the strength of Sterling relative to the 
US Dollar, is increased as a result of the impact of Brexit.

 • Foreign exchange fluctuations: As noted above the Group seeks to hedge 
a material proportion of forecasted US Dollar requirement 12-24 months 
ahead using forward contracts.

 • Regulation and compliance:  The regulatory regime applicable to the 

manufacture and sale of products may increase in complexity if the UK 
adopts a different framework from the current EU based legislation.

 • Contractual and procurement arrangements:  Commercial terms and 
contractual arrangements may be adversely impacted by Brexit.

 • Regulation and compliance:  On-going legal advice is being taken in this 
area to ensure continued compliance with relevant UK and EU regulations.

 • Contractual and procurement arrangements:  A detailed review of all 
relevant key contracts and service agreements has been undertaken to 
ensure the Group’s commercial exposure is mitigated.  Where appropriate 
new contracts are incorporating Brexit clauses.

28   

PRINCIPLE RISKS AND UNCERTAINTIES  29

PRINCIPLE RISKS AND UNCERTAINTIES
JOULES GROUP PLC

INTERNAL RISKS
Internal risks reflect those where we can influence the likelihood of the risk arising and the impact should the risk arise.

RISK AND IMPACT

MITIGATING FACTORS

Brand and reputation
The strength of our brand and its reputation are very important to the success of 
the Group.
Failure to protect and manage this could reduce the confidence and trust 
that customers place in the business, which could have a detrimental impact 
on sales, profits and business prospects. Our brand may be undermined or 
damaged by our actions or those of our partners or through infringement of our 
intellectual property ('IP').

Brand and reputation are monitored closely by senior management and the 
Board.  The Group’s public relations are actively managed and customer 
feedback, both direct and indirect, is carefully monitored.
We carefully consider each new trade customer with whom we do business 
and monitor on an ongoing basis.
We actively monitor for potential IP infringements and have a process to 
determine the appropriate course of action to protect our brand and IP 
vigorously.

Product sourcing
The Group’s products are predominantly manufactured overseas.  Failure 
to carry out sufficient due diligence and to act in the event of any negative 
findings, especially in relation to ethical or quality related issues, could 
adversely impact our brand and reputation.

Design
As with all clothing and lifestyle brands there is a risk that our offer will not 
satisfy the needs of our customers or that we fail to correctly identify trends that 
are important to our customer base.  These outcomes may result in lower sales, 
excess inventories and/or higher markdowns.

Key management
Our business performance is linked to the performance of our people and 
to the leadership of key individuals.   The loss of a key individual whether at 
management level or within a specialist skill set could have a detrimental effect 
on our operations and, in some cases, the creative vision for the brand.

The Group has a policy and process for the selection of new suppliers.  This 
includes a review of compliance with laws and regulations and that suppliers 
meet generally accepted standards of good practice.  In addition, suppliers 
are required to sign up to the Joules code of conduct.
The Group operates a programme of ethical audits across the product supply 
base supported by a third-party agency.

Joules has a long established in-house creative and design team who have a 
high level of awareness and understanding of our target customer segment.  A 
large proportion of our product range is anchored in classic products that are 
evolved season to season.
Early feedback from our trade customers can allow us to further refine our 
product range ahead of significant purchase commitments.

The Group’s remuneration policy, which includes a long-term incentive 
scheme and performance-related pay, is designed to attract and retain key 
management. The Group operates learning and development programmes to 
increase the opportunities for internal succession.
The Board’s approach to the recruitment of Nick Jones as Chief Executive 
Officer and transition in the run up to Colin Porter’s retirement illustrates the 
procedures the Board has in place for ensuring continuity of key personnel.

IT security and systems availability
Non-availability of the Group’s IT systems, including the e-commerce websites, 
for a prolonged period could result in business disruption, loss of sales and 
reputational damage.
Malicious attacks, data breaches or viruses could lead to business interruption 
and reputational damage.

A business continuity plan exists to minimise the impact of a loss of key systems 
and to recover the use of the system and associated data.
A regular assessment of vulnerability to malicious attacks is performed and any 
weaknesses rectified.  All Group employees are made aware of the Group’s IT 
security policies and we deploy a suite of tools (email filtering, antivirus etc.) to 
protect against such events.

Supply chain
The disruption to any material element of the Group’s supply chain, in particular 
the UK central distribution centre, could impact sales and impact on our ability 
to supply our consumers, stores and wholesale customers.

The business continuity plan includes an established procedure in the event 
of the loss of the UK distribution centre.  In addition, the Group maintains 
insurance cover at an appropriate level to protect against the impact of such an 
interruption.

30   SOCIAL RESPONSIBILIT Y

SOCIAL RESPONSIBILIT Y  31

SOCIAL RESPONSIBILITY
RESPONSIBLY JOULES

OUR STRATEGY
Joules was born in the great British Countryside, so supporting the communities within it, and protecting the beauty that surrounds them, is a fundamental  
part of our DNA. 

Our Responsibly Joules Charter sets out our approach to corporate social responsibility, reflecting how we want our business to operate: fairly, responsibly and 
sustainably.  Our dedicated Responsibly Joules team is focused on embedding the principles of our Responsibly Joules Charter into everything we do and working 
towards some ambitious goals for driving positive change.  We are committed to being open, honest and transparent on environmental and sustainability matters, 
recognising that it is a very broad and complex area and that often there are not straightforward or easy solutions. We also recognise that despite our focus, 
progress and continued efforts we still have a long way to go. You can view our Responsibly Joules Charter in full at www.joules.com/responsibly-joules
We plan, manage and report our Responsibly Joules progress under four pillars:

RESPONSIBLY JOULES

SOURCING WITH
INTEGRITY

RESPECTING OUR 
ENVIRONMENT

CHARITABLY
JOULES

OUR JOULES
FAMILY

Partnering with our 
suppliers to create distinctive 
products made with care, 
consideration and respect

Respecting the environment 
from the shire to shore

Inspiring and generating 
positive change

Creating and nurturing a 
vibrant and supportive team 
which our direct and indirect 
employees are proud to 
belong to

“DOING THE RIGHT THING”

“GIVING SOMETHING BACK”

INSPIRED BY NATURE … DESIGNED TO LAST

“With growth comes responsibility.
As Joules has grown, so has our brand’s love for the countryside.   
We look to its farmland, rivers, woods and meadows  
for inspiration - and we also recognise that the countryside  
is where our customers love to spend their time.
We’ve always taken pride in looking after the world around us, but with 
our business growth we need to place even more focus on doing the right 
thing for the future. Our teams are working hard behind the scenes to ensure 
that we’re making the shift to more sustainable materials and solutions 
throughout our business.” - Tom Joule, Founder.

As one of the major polluting industries in the world, we are acutely aware of 
the impact the fashion industry has on the environment we so treasure; fashion 
is responsible for more than 300,000 tonnes of landfill each year*, with 
so-called ‘fast fashion’ a core contributor.  We are proud to focus on quality 
and timeless styles that are designed to last and be handed down for years to 
come. Extending the life of our clothing items helps us all to reduce the end-to-
end environmental impact of the fashion industry.   
More information on our Responsibly Joules strategy can be found online at 
www.joules.com/responsibly-joules.

*British landfills. Environmental Audit Committee Report, Feb 2019

The nature around us is a constant source of inspiration for our in-house artists 
who create our timeless ranges.  From botanical beauty to a quintessential 
cottage, our talented team of designers find beauty and inspiration in the 
humblest of sources, which are then translated into our iconic prints here  
at Joules. 
Of course we look at the world of fashion, but you are much more likely to find 
our designers in the great outdoors, armed with a camera and sketchbooks 
gathering inspiration and a true understanding of our customers and their 
lifestyles.  It is this approach and understanding that makes Joules unique and 
ensures we are creating collections to be loved for many seasons to come.

GOVERNANCE
Our Responsibly Joules strategy is driven by our Steering Group, comprising:

 • Our dedicated Responsibly Joules team;
 • Directors and stakeholders from across the business; and
 • Chaired by our Chief Financial Officer. 

The Steering Group reports directly into the Operating Board and Board 
of Directors.  This clear structure ensures that working ethically and acting 
responsibly is at the heart of everything we do.  

32   SOCIAL RESPONSIBILIT Y

SOCIAL RESPONSIBILITY
RESPONSIBLY JOULES

HIGHLIGHTS OVER THE LAST YEAR
This year, we have made some exciting progress on our Responsibly Joules 
journey.  
 • We have taken significant steps to reduce our use of plastics and increase 

the sustainability of our packaging materials 

 • We have formalised our ethical and sustainable sourcing credentials by 

becoming members of:
 • The Better Cotton Initiative
 • Leather Working Group
 • Ethical Trade Initiative 

 • We have established an ambitious target to achieve 100% sustainable 

cotton by 2022

 • We have invested to expand our in-house team who ensure sustainability 

and environmental impacts are considered in everything we do

 • We raised over £125,000 for our Charitably Joules charities, including 

over £40,000 in our second ‘Charity Week’ event. 

SOURCING WITH INTEGRITY
We place great importance on our approach to sourcing materials ethically.  
We work with suppliers who live and breathe our own values in relation 
to working practices and environmental behaviours, and who contribute 
positively to the community and wider world around them.  All our suppliers 
must understand and adhere to our supplier policies and be likeminded in their 
approach to driving continuous improvements.   

Achievements this year include:
 •  We have formalised our memberships of several leading industry bodies 

to be a part of driving collaborative change in industry; 
 • The Better Cotton Initiative
 • Leather Working Group
 • Ethical Trade Initiative

 • We have achieved 90% of the leather we use in our bags and shoes 

coming from Leather Working Group approved tanneries

 • 100% of our Tier 1 suppliers - including all of those making our end 

products - were audited by an independent compliance third party in 
the year, using the SMETA (Sedex Members Ethical Trade Audit) or BSCI 
(Business Social Compliance Initiative) format. This ensures suppliers meet 
our standards in relation to work and labour practices, health and safety, 
quality and responsible practices

 • We ran a supplier training programme in the year to support suppliers 

in improving their performance.  This included workshops with the Ethical 
Trade Initiative and Better Cotton Initiative.

Focus areas for the year ahead: 
 • We will continue to set ourselves ambitious targets for raw material usage, 
working closely with suppliers and partners to deliver against our 100% 
sustainable cotton targets and increase our use of more sustainable and 
innovative materials

 • We will further strengthen our partnership with industry bodies, becoming 
an active member and collaborating with others in the industry to drive 
positive change.

SUSTAINABLE MATERIALS
This year has seen some exciting progress in our journey to working with more 
sustainable materials.  Look out for our Organic Cotton babywear collection 
launching in November 2019 and our men’s and boys’ swim shorts made from 
recycled plastic bottles, launching in March 2020.  Whilst we are thrilled to 
have worked on these and be delivering them to market soon, we recognise 
that there is still plenty more we can be doing.  From our in-house design team 
to our buyers, we are constantly challenging our teams to investigate new 
innovative materials and sources and look forward to bringing our customers 
more exciting and sustainable ‘by-design’ products in the coming seasons.    

BETTER COTTON INITIATIVE
Joules are proud members of ‘The Better Cotton Initiative’ ('BCI'), which exists 
to make global cotton production better for the people who produce it, better 
for the environment it grows in, and better for the sector’s future. 
BCI trains farmers to use water efficiently, care for the health of the soil and 
natural habitats, reduce the use of harmful chemicals and respect the rights and 
well-being of workers. 
Our ambition at Joules is to be using 100% Sustainable Cotton by 2022, which 
means sourcing cotton through either certified organic routes, or cotton grown 
in accordance with the BCI’s standards.  

COMPLIANCE / SUPPLIER AUDITS
All of our manufacturing suppliers follow strict procedures to ensure that 
they are compliant with, and meet or exceed, our standards.  Our ‘Code of 
Conduct’ supplier manual sets out the procedures with which all our suppliers 
must comply.  These include standards in relation to work and labour practices; 
environmental performance; raw materials; restricted substances; and animal 
welfare practices.
Joules also engages an independent compliance organisation to audit 
our suppliers annually using the SMETA audit process.  New suppliers are 
thoroughly assessed and evaluated as part of our onboarding process.
During the year every one of our Tier 1 suppliers – those who produce product 
directly for Joules – were independently audited using the SMETA or BSCI 
audit process, to ensure they comply with our Ethical and Social standards, 
which cover the following key areas: 
1.  Prison / forced labour 
2.  Freedom of Association 
3.  Health and Safety
4.  Child labour 
5.  Wages and benefits 
6.  Working hours
7.  Discrimination 
8.  Regular employment 
9.  Disciplinary practices 
10.  Environment

New suppliers are thoroughly assessed and evaluated as part of an 
onboarding process, and all of our suppliers are actively engaged in 
supporting our Responsibly Joules journey.

SOCIAL RESPONSIBILIT Y  33

Focus areas for the year ahead:
 • Making further improvements to our product packaging and labelling and 

reviewing our end-to-end processes

 • Ensuring sustainability is front of mind throughout the development of our 

new head office 

 • Continuing to engage and inspire our colleagues to drive forward our 

recycling programmes  

 • Enhancing our environmental and sustainability reporting to track progress 

and identify focus areas for improvement.

PACKAGING
This year, we have placed a particular focus on reviewing and refining our 
packaging.  This is a particularly challenging area as packaging must serve 
many purposes, in particular protecting our customers’ purchases as they travel 
from manufacturer to warehouse, store and eventually our customers’ homes.  
Finding packaging options that adequately protect, in addition to being 
environmentally responsible, is a challenging but important priority for us.  
We were delighted to introduce our new, environmentally friendly, Green 
PE ‘Hello Sugar’ mailbags for dispatching our customers' online purchases.  
Created from 100% sustainable sugar cane, these bags are fully recyclable, 
carbon negative and made in the UK.  By using this Green PE material, Joules 
is supporting ‘closed-loop’ recycling systems as well as reducing our reliance 
on oil-derived plastics.

SOCIAL RESPONSIBILITY
RESPONSIBLY JOULES

JOULES SUPPLIER CONFERENCE
In October 2018 we held our third annual supplier conference in Shanghai. 
76 attendees representing over 50 different suppliers from China, India 
and the UK took part in the conference, which had the objectives of sharing 
business updates, reiterating the importance of sustainability across the supply 
chain and strengthening our working relationships.  
The agenda and presentations for the day centred around four key themes:
 • The importance of Responsibly Joules
 • Collaborative working
 • Joules’ business strategy and development initiatives
 • Supply chain excellence.

RESPECTING OUR ENVIRONMENT 
With our roots firmly planted in the British countryside, ‘Respecting our 
Environment’ is core to our brand.  From the way we run our head office, 
distribution centre and stores, to the way we source our products, managing 
and minimising our environmental impacts is important to us.  We recognise 
that there is always more that can be done; we are proud of our achievements 
so far and are continuously striving to do more.

Achievements this year include:
 • We have removed all plastic carrier bags from our stores and in their 

place have introduced a fully recyclable, FSC certified paper twist bag. 
This now provides our customers with a three-tier choice of carrier bag:
 • Recycle me – our paper twist bag 
 • Re-use me – our re-usable high-quality gift bags, also made from 

FSC certified paper

 • Keep me – our brand new ‘bag for life’ in partnership with the 

Woodland Trust

 • All online customer orders are now dispatched to them in our innovative 
and environmentally friendly Green PE mailbags, made from 100% 
sustainable sugarcane crop 

 • All our product care labels are now made from recycled polyester; we 

are committed to extending this to all woven labels

 • We have launched several new initiatives across our head office in 
the year, including the installation of a Green Wall to showcase our 
Responsibly Joules journey and successes, and to foster continuous 
inspiration among our colleagues

 • Our store colleagues and customers enjoyed and supported six beach 

cleans this year, collecting 6,300 pieces of rubbish.

We passionately believe that small things can add up to make a big 
difference.  With this mindset, and the can-do attitude of our teams across the 
business, during the year we:
 • Switched to re-usable glass milk bottles at our head office, saving 

thousands of plastic milk bottles  

 • Modified our printer set-up and printing process for Joules colleagues, 

halving our paper usage across the head office

 • Introduced a new, local recycling partner for our head office, providing 
a greater level of visibility and transparency of our waste recycling – 
allowing waste reduction initiatives to be developed

 • Placed a greater emphasis on Responsibly Joules through internal 

communications, with a commitment to regular focused updates to the 
business to inspire and engage employees.

34   SOCIAL RESPONSIBILIT Y

SOCIAL RESPONSIBILITY
RESPONSIBLY JOULES

BEACH CLEAN
From shire to shore, we constantly take inspiration from beautiful Britain, so 
ensuring the great British coastline is there for everyone to enjoy for years to 
come is naturally important to us. For the eleventh year running, we joined 
forces with Coast Magazine and the Marine Conservation Society to support 
their annual Coast Beach Clean and, leading by example, organising some 
of our own.  In May 2019, more than 200 Joules customers, employees and 
Coast Magazine readers came together to tackle six beach cleans across the 
country, clearing a staggering 6,300 pieces of litter weighing over 44 KG. 
“It was great to see Joules staff, volunteers and customers all coming 
together, empowering people, informing them to make that change and 
again improving their environments.’ - Matt Barnes from the Marine 
Conservation Society.

CHARITABLY JOULES
Our Charitably Joules strategy aims to support charities which play crucial  
roles in the lives of children, young adults, families and communities across  
the country. 
Throughout this year, we have proudly continued to support our four  
Charitably Joules charities: The Prince’s Trust, Hospice UK, Farms for City 
Children and Nuzzlets.

The Prince's Trust supports young people across the country, 
who are unemployed or struggling at school to transform their 
lives.  We help to fund their Enterprise programme in Leicester 
and Kettering which enables 18 - 30 year olds to re-focus 
their lives through exploring the opportunity of setting up their 

own business, thereby creating a long-term sustainable future for themselves.

Hospice UK is the national voice of hospice care in 
the UK. Their philosophy is that everyone matters all the 
way through their life and they want to make sure that 

everyone with a life-limiting or terminal condition gets the very best care.  We 
help them support hospices all around the country to deliver the very best 
service possible for local communities.

Farms for City Children is a charity that offers 
city children the opportunity to experience life 
on a working farm in the heart of the countryside. 
Through its amazing work, it supports children’s 
learning, raises self-esteem and enriches young lives, 

providing a safe and welcoming setting where children and their teachers get 
involved for a whole week in the working life of a real farm with real farmers.

Nuzzlets is a fantastic grassroots charity that not only offers a 
loving home for unwanted animals, but also provides free access 
for young people with disabilities, special needs and life-
threatening illnesses to visit the centre for animal assisted therapy 
and education.

In addition to this, we were incredibly proud to launch a new charitable 
partnership with the Woodland Trust. Through the sales of a new ‘Bag for Life’ 
we will be contributing to the creation and conservation of woodlands across 
the UK, so they can be enjoyed by families and friends for years to come.

Achievements this year include;
 • We raised a total of over £125,000 for our Charitably Joules charities, 

with £40,000 of this being raised in one week through our ‘Charity Week’

 • We were awarded the Prince’s Trust ‘People Power’ Award, recognising 
our employees’ engagement and enthusiasm in fundraising for the charity
 • We were awarded the Leicestershire Cares ‘Outstanding Contribution to 

Community Development’ award for our volunteering work
 • 81 teams across Joules took part in The Prince’s Trust Future Steps 

challenge, walking over 130 million steps throughout February and raising 
over £12,000 – more than any other retail business taking part.

CHARITY WEEK
September saw us hold our second annual Charity Week event, with 
employees and customers raising money for our four Charitably Joules 
charities.  From a 750-mile virtual bike ride to climbing the Three Peaks and 
of course the Joules favourite – a fancy dress competition – we raised an 
amazing £40,000 in just one week.
“We love our partnership with Joules – from working together to support 
young people to start their own businesses, to seeing and hearing the 
fantastic fundraising efforts of colleagues across Joules, it’s always a delight 
to come together and help more young people to live, learn and earn.
At The Prince’s Trust, we want to give young people a stake in their own 
futures, and transform the lives of young people who are unemployed and 
struggling at school, and we know that everyone at Joules feels the same. 
Thank you so much for all your support, fundraising, and the unique passion 
and enthusiasm you bring to everything you do - we’re so excited to see 
what great ideas happen next!” - Cath Taylor,  Partnerships Manager,  
The Prince’s Trust.

WOODLAND TRUST ‘JUCO’ BAGS
We were thrilled to launch our first ‘bags for life’ this year, in partnership 
with the Woodland Trust. The ‘juco’ bags, which are a mixture of cotton 
and jute, have a life of between three to four years, replacing the need for 
approximately 600 plastic bags over this time.  £1 from every bag sold goes 
to the Woodland Trust to support their conservation work.  
“We are delighted to work in partnership with Joules. As a brand that  
was born in the countryside, it’s a perfect fit. Working together, we are 
not only reducing plastic bag use, but celebrating the importance of trees 
and woods and the fantastic benefits they offer.” - Pip Borrill, Head of 
Partnerships, Woodland Trust.

SOCIAL RESPONSIBILIT Y  35

SOCIAL RESPONSIBILITY
RESPONSIBLY JOULES

OUR JOULES FAMILY
Our Joules family continues to grow and, with it, so does our focus on 
recruiting, retaining and developing the best possible people, as well as 
maintaining and enhancing the working environment and culture which we are 
so proud of at Joules. 
We continue to develop our employee offering, expanding existing areas as 
well as launching several new programmes.  During the year we: 
 • Introduced a new benefits platform ‘My Joules’ to support financial, 
physical and mental wellbeing and facilitate peer to peer recognition
 • Partnered with Salary Finance to provide our employees with access to a 

range of savings and responsible borrowing financial products 

 • Created further opportunities for flexible working with increased options 

around job sharing, flexible hours and part-time roles

 • Continued to offer a holiday purchase scheme to contribute towards 
creating a family friendly culture and positive work-life balance 
 • Conducted a colleague engagement survey with Best Companies to 

understand how our colleagues feel about working for Joules

 • Maintained above National Living Wage pay rates across the business, 

regardless of age

 • Enhanced our colleague discount offer to all employees
 • Introduced a new benchmarking and job grading system to ensure that we 

pay market competitive rates of pay

 • Said “thank you” to our colleagues with a wide range of financial 

and non-financial rewards throughout the year including cream teas 
for everyone, Christmas gift vouchers and Easter treats amongst other 
surprises throughout the year 

 • Started our second retail apprenticeships programme and offered the 
opportunity for apprenticeships across our head office and distribution 
centre  

 • Rolled out ‘My catchups’ – which supports employees and their managers 
to have brilliant conversations about performance and development
 • Continued the Management Development and Leadership Development 

programmes for the third year

 • Offered the third Save as You Earn ('SAYE') share scheme to all 

employees with strong uptake of over a third of eligible employees. 
Volunteering is encouraged across all our employees as it plays an important 
role in supporting our charity partners and local communities and is valuable 

experience for the individual or teams that volunteer.  We continued to work 
with Leicestershire Cares on a range of local volunteering initiatives during  
the year.
Employee engagement and communications are achieved through regular 
‘Directors’ briefings’ to all head office and distribution centre employees, 
a weekly newsletter and the Group intranet.  We hold a store manager 
conference twice per year and issue a weekly newsletter for all store-based 
employees.  These communications aim to keep employees up to date on 
Group initiatives and performance.  We encourage employee feedback 
through formal and informal channels.  During the year we launched our 
“Yammer” internal social media platform to support communication and 
information sharing across the Group.
We are an equal opportunities employer and give full and fair consideration 
to employment applications regardless of race, gender or disability, instead 
regarding an applicant’s aptitudes and abilities.  We also strive to provide 
ongoing training, career development and promotion opportunities for 
all employees.  In the unfortunate event that an employee should become 
disabled, we are committed to continuing their employment and arranging 
appropriate training.  We proudly support the Retail Trust who provide a great 
support network for colleagues across the industry.
We continue to operate a confidential, third party administered, whistle-
blowing helpline and all colleagues are encouraged to voice any concerns 
or challenges that they may face either inside or outside of their working 
environment.
Here at Joules we have a family of highly valued colleagues.  We are 
committed to ensuring that all our team members, regardless of gender, 
receive the same support and opportunities to progress, develop and enjoy 
a rewarding career with us.  We recently published our gender pay gap 
information, reporting on the difference between our male and female mean 
and median salaries across the whole organisation, for the second year. We 
are pleased to update that the median pay gap has reduced to 11%, down 
from 15% in the prior year. The fact that a gender pay gap exists at Joules is, 
we believe, due to the structure of our business rather than any inequality in 
how we pay men and women for doing the same role.  We are proud that 
54% of our Operating Board, 68% of our Senior Management Team and 71% 
of our upper quartile employees are female.

C H A P T E R

2

leaps and bounds

C O R P O R AT E   G OV E R N A N C E

BEHIND THE DESIGN

When designing a garment, we constantly think about our customers - 
where will the item be worn, when and with what? After shapes and colours, 
we will consider what functional features and details will  
add practicality whilst not compromising the style.

38   BOARD OF DIRECTORS

BOARD OF DIRECTORS
JOULES GROUP PLC

IAN FILBY
Non-Executive Chairman
Ian joined Joules in 2018 following 
almost eight years as Chief Executive 
Officer at DFS Furniture plc. He is 
also the Chairman of Sofology, 
a member of the British Retail 
Consortium Board and Chairman of 
the British Retail Consortium Policy 
Board, Trustee of Pennies charity 
and Director of IFF Life and Business 
Solutions Ltd. Ian has more than 37 years retail experience, largely at Alliance 
Boots, where his most recent roles were Retail Brand Development Director 
and Trading Director. He has also held the roles of Interim Chief Executive 
Officer of Nectar and Non-Executive Chairman of Shoe Zone plc.

TOM JOULE
Founder & Chief Brand Officer
Tom founded Joules in 1989 selling 
practical, high quality garments at 
shows and events around the UK. 
Tom’s entrepreneurial spirit, and 
flair in giving products personality 
to match those of Joules customers’ 
colourful and uplifting outlook, has 
been central to the brand’s continued 
success and expansion. Now a 

global lifestyle brand, in his current role, Tom is focused on connecting with the 
Joules customer and category product direction. Since 2010, Tom has featured 
regularly in Drapers 100 Most Influential people in Fashion Retail. In 2015 he 
was a finalist in the Fashion Entrepreneur of the Year category at the Great 
British Entrepreneur Awards.

COLIN PORTER
Chief Executive Officer
Colin joined Joules in 2010 from 
Crombie, where he was Joint 
Managing Director. Prior to this 
Colin spent over 10 years at House 
of Fraser, becoming Commercial 
Director on the main board. Colin 
has also held a number of senior 
positions within the retail sector 
including at Etam, Laura Ashley  

MARC DENCH
Chief Financial Officer
Marc joined Joules in 2015 from 
Walgreens Boots Alliance, where 
he was Chief Financial Officer of 
its International Retail & Global 
Consumer Brands division. Marc 
has previously held a number of 
senior financial and corporate 
development positions at Alliance 
Boots, Homeserve, Experian and 

and Arcadia. Colin was also appointed Chairman of Moss Bros in May 2019. 

Freeserve plc. Whilst at Freeserve, he was involved in the successful IPO 
process and the subsequent merger with Wanadoo. Marc is a chartered 
accountant and has an MBA from Sauder Business School. Marc is also a 
Trustee of the Drinkaware Trust.

DAVID STEAD
Senior Independent Non-Executive 
Director
David joined the Board in April 
2016. David is currently on the board 
of Card Factory plc and Majestic 
Wine plc as an Independent Non-
Executive Director. He has many 
years’ experience as a director of 
companies in the UK retail sector. 
David was the CFO of Dunelm 
Group plc for 12 years from 2003 to 2015. Prior to this, David served as 
Finance Director for Boots The Chemists and Boots Healthcare International 
between 1991 and 2003. David is a chartered accountant, having spent the 
early part of his career with KPMG.

JILL LITTLE
Independent Non-Executive 
Director
Jill joined the Board in April 2016. 
Jill is currently the Non-Executive 
Director of Shaftesbury plc and 
previously chaired their remuneration 
committee. Jill has spent the majority 
of her career in the retail industry, 
firstly at Simpsons of Piccadilly and 
then at the John Lewis Partnership 

(1975 to 2012). Jill became Merchandise Director on the board of John Lewis, 
moving roles to become the Strategy and International Director where she was 
responsible for developing the long-term strategy and international expansion 
of John Lewis. Thereafter Jill became Business Development Director of the 
John Lewis Partnership. Jill is also Chairman of the National Trust Commercial 
Advisory Group and a Non-Executive Director of Loungers Plc. Jill continues to 
sit on the board of Nobia AB, as a non-executive Director.

GOVERNANCE FRAMEWORK
JOULES GROUP PLC

CHAIRMAN’S INTRODUCTION
I have pleasure in introducing the Joules Group plc Corporate Governance 
Statement, our fourth since our admittance to trading on AIM on 26 May 
2016.  The Board is committed to supporting high standards of corporate 
governance and during the Period the Board took the decision to adopt the 
QCA Corporate Governance Code (the ‘Code’).  In this section of the Annual 
Report we set out our governance framework and describe the work we have 
done to ensure good corporate governance throughout Joules Group plc and 
its subsidiaries (‘the Group’).
The Board is committed to a strong ethical corporate culture and ensuring the 
culture within the business is consistent with Joules’ strategic objectives and 
business model. The board achieves this by:
 • Encouraging equal opportunities for all employees, as outlined in the 

Responsibly Joules section of this report
 • Investment in training and development
 • Regular communication with employees e.g. weekly internal 

communications emails, regular updates from the Board and an annual 
conference for store managers and the wider business

 • Appropriate induction for new employees
 • Ongoing investment in a new head office, which will provide a vibrant 

and creative environment consistent with the Group’s values.

The Board monitors and assesses the culture in the business through an 
externally-managed employee engagement survey that was introduced 
during the Period.  The results of this survey are reviewed by the Board and 
senior management to identify areas of focus – either to maintain and improve 
on strengths or to develop actions and initiatives to address any areas of 
concern.  Employee engagement has, for the first time, been incorporated in 
the proposed 2019 LTIP grants.

IAN FILBY
Non-Executive Chairman

BOARD SIZE AND COMPOSITION
For the financial year ended 26 May 2019, the Board has continued to 
comprise of six Directors: a Non-Executive Chairman, two further Non-
Executive Directors and three Executive Directors. 

ROLE OF THE BOARD
The Board is collectively responsible for the long term success of the Group. It 
provides entrepreneurial leadership, sets Group strategy, upholds the Group’s 
culture and values, reviews management performance and ensures that the 
Group’s obligations to shareholders are understood and met.

CORPORATE GOVERNANCE  39

HOW THE BOARD OPERATES
The Executive Directors are responsible for business operations and for 
ensuring that the necessary financial and human resources are in place to carry 
out the Group’s strategic aims.  The Non-Executive Directors’ role is to provide 
an independent view of the Group’s business and to constructively challenge 
management and help develop proposals on strategy.  The Board as a whole 
reviews all strategic issues and key strategic decisions on a regular basis.  
Control over the performance of the Group is maintained through evaluation 
of financial information; the monitoring of performance against key budgetary 
targets; and by monitoring the return on strategic investments.
The Chairman takes responsibility for ensuring that the Directors receive 
accurate, timely and clear information.
Directors are aware of their right to have any concerns recorded in the Board 
minutes.
The Board is satisfied that all Directors are able to allocate sufficient time to the 
company to discharge their responsibilities effectively.

MATTERS RESERVED FOR THE BOARD
Certain matters are reserved for approval by the Board, these include:
 • Strategy and business plans – including annual budget
 • Acquisitions and disposals of businesses (including minority interests)
 • Changes in share capital and dividends
 • Board membership and Committees and delegation of authority
 • Remuneration and employment benefits (for the Executive Directors)
 • Corporate statutory reporting
 • Appointment of auditors
 • New debt facilities
 • Major capital and revenue commitments
 • Corporate governance, policy approval, internal control and risk 

management

 • Certain litigation matters in line with the Joules litigation reporting policy
 • Corporate social responsibilities.

BOARD MEETINGS
The Board has met eleven times in the reporting period. For all Board meetings 
an agenda is established and a Board pack is circulated at least 48 hours 
ahead of the meeting. As a minimum, the items covered include: 
 • Financial performance review
 • Management accounts and KPIs
 • Update on governance, finance, legal & risk matters
 • Updates on significant business initiatives
 • Proposals on any major items of capital expenditure
 • Health and Safety
 • Compliance with banking covenants and cash flow forecast.

The Board receives reports from the Executive Directors to enable it to be 
informed of and supervise the matters within its remit.  The Board considers at 
least annually the Group’s strategic plan and, on a regular rolling basis, the 
Board receives presentations from management on key areas of the Group’s 
operations.  

40   CORPORATE GOVERNANCE

GOVERNANCE FRAMEWORK
JOULES GROUP PLC

The following table shows Directors’ attendance at scheduled Board and Committee meetings in the period under review -

Neil McCausland*

Ian Filby*

Tom Joule

Colin Porter 

Marc Dench

David Stead

Jill Little

BOARD

AUDIT

REMUNERATION

NOMINATION

2/11

10/11

10/11

11/11

11/11

11/11

11/11

1/3

2/3

-

-

-

3/3

3/3

1/3

2/3

-

-

-

3/3

3/3

-

4/4

-

-

-

4/4

4/4

* Neil McCausland resigned as Non-Executive Chairman on 31 July 2018. Ian Filby was appointed as Non-Executive Chairman commencing on 1 August 2018.   

BOARD DECISIONS AND ACTIVITY DURING THE YEAR
The Board has a schedule of regular business, financial and operational 
matters, and each Board Committee has compiled a schedule of work, to 
ensure that all areas for which the Board has responsibility are addressed and 
reviewed during the course of the year.  The Chairman, aided by the Company 
Secretary, is responsible for ensuring that the Directors receive accurate and 
timely information to enable the Board to discharge its duties.  The Company 
Secretary compiles the Board and Committee papers which are circulated to 
Directors at least 48 hours prior to meetings.  The Company Secretary also 
ensures that any feedback or suggestions for improvement on Board papers is 
fed back to management.  The Company Secretary provides minutes of each 
meeting and every Director is aware of the right to have any concerns minuted.

SEPARATION OF DUTIES
There is a clear division of responsibilities between the Chairman and Chief 
Executive Officer. Ian Filby, the Chairman, leads the Board and is responsible 
for its effectiveness and governance. He sets the Board agenda and ensures 
that sufficient time is allocated to important matters, in particular, strategic 
issues. Colin Porter, the Chief Executive Officer is responsible for the day-to-
day management of Joules’ operations and for recommending strategy to the 
Board. Colin is then responsible for implementing that strategy supported by 
the wider management team.
The Non-Executive Directors have responsibility for determining the 
remuneration of Executive Directors and have a prime role in appointing and, 
where necessary, removing Executive Directors, and in succession planning.

BOARD COMMITTEES
The Board has delegated specific responsibilities to the Audit, Remuneration 
and Nomination Committees.  Each Committee has written terms of reference 
setting out its duties, authority and reporting responsibilities, with copies 
available on the Company’s website (www.joulesgroup.com) or on request 
from the Company Secretary.  The terms of reference of each Committee 
were put in place at the time of the Company’s admission to AIM on 26 May 
2016 and they are kept under review to ensure they remain appropriate and 
reflect any changes in legislation, regulation or best-practice.  Each Committee 
comprises Non-Executive Directors of the Company.  The Company Secretary 
is the secretary of the Audit and Nomination Committees and the Group Legal 
Counsel is secretary for the Remuneration Committee.

BOARD EFFECTIVENESS
The skills and experience of the Board are set out in their biographical 
details on page 38. The experience and knowledge of each of the Directors 
gives them the ability to constructively challenge strategy and to scrutinise 
performance. 

INDUCTION OF NEW DIRECTORS
Ian Filby joined the Board as Chairman on 1 August 2018. There were no other 
new Directors appointed during the year and there were no other resignations.  
On joining the Board, new directors undergo an induction programme 
which is tailored to the existing knowledge and experience of the Director 
concerned, including store and office visits; meetings with key employees; 
and presentations from management on topics such as strategy, finance and 
risk.  The Chairman is responsible for this process, supported by the Company 
Secretary.

TIME COMMITMENTS
The Board is satisfied that the Chairman and each of the Non-Executive 
and Executive Directors continue to be able to devote sufficient time to the 
Company’s business.  There has been no change in the Chairman’s other time 
commitments since his appointment.

CORPORATE GOVERNANCE  41

GOVERNANCE FRAMEWORK
JOULES GROUP PLC

EVALUATION
The Board conducted a thorough and formal Board review during the financial 
year.  This was led by the Chairman and consisted of interviews; the completion 
of a questionnaire; and in-depth discussions between the Executive and Non-
Executive Directors.  

No major changes to the function and focus of the Board arose from this 
evaluation, however, the findings were used by the Board, and the Nomination 
Committee, when considering short and long-term succession planning.  

The Chairman will continue to meet regularly with the Non-Executive Directors 
without the Executive Directors being present and the Senior Independent 
Non-Executive Director will also meet with his fellow Non-Executive Director, 
at least annually, and also on such other occasions as deemed appropriate, to 
appraise the Chairman’s performance.

DEVELOPMENT
The Company Secretary ensures that all Directors are kept abreast of changes 
in relevant legislation and regulations, with the assistance of the Group’s 
advisers where appropriate.  Executive Directors are subject to the Group’s 
performance development review process through which their performance 
against objectives is reviewed and their personal and professional 
development needs considered. 

EXTERNAL APPOINTMENTS
In the appropriate circumstances, the Board may authorise Executive Directors 
to take non-executive positions in other companies and organisations 
provided the time commitment does not conflict with the Director’s duties to the 
Company. The appointment to such positions is subject to Board approval.

CONFLICTS OF INTEREST
At each meeting the Board considers Directors’ conflicts of interest.  The 
Company’s Articles of Association (‘Articles’) provide for the Board to authorise 
any actual or potential conflicts of interest.

INDEPENDENT PROFESSIONAL ADVICE
Directors have access to independent professional advice at the Company’s 
expense.  In addition, they have access to the advice and services of the 
Company Secretary who is responsible for advice on corporate governance 
matters to the Board. 

DIRECTORS AND OFFICERS LIABILITY INSURANCE
The Company has purchased directors’ and officers’ liability insurance during 
the year as allowed by the Company’s Articles.

ELECTION OF DIRECTORS
In accordance with the Code, all Directors will offer themselves for election at 
each Annual General Meeting (‘AGM’).

RISK MANAGEMENT AND INTERNAL CONTROLS
The Board has ultimate responsibility for the Group’s system of internal control 
and for reviewing its effectiveness.  However, any such system of internal 
control can provide only reasonable, but not absolute, assurance against 
material misstatement or loss.  The Board considers that the internal controls in 
place are appropriate for the size, complexity and risk profile of the Group.  
The principal elements of the Group’s internal control system include:
 • Day-to-day management of the activities of the Group by the Executive 

Directors

 • Preparation of a detailed annual budget including an integrated profit and 

loss, balance sheet and cash flow.  The budget is approved by the Board

 • Monthly reporting of performance against the budget is prepared and 

reviewed by the Board

 • A schedule of delegated authority is maintained which defines levels of 
approval authority over such items as capital expenditure, commercial 
contracts, litigation and treasury matters

 • Maintenance of a risk register which is reviewed at least annually by the 

Board. 

The Group continues to review its system of internal control to ensure 
compliance with best practice, whilst also having regard to its size and the 
resources available.

BOARD DIVERSITY
The Board does not have a formal Board diversity policy but plans to continue 
to review the need for such a policy annually, taking into account the size of 
the Board and skills required.

RELATIONS WITH SHAREHOLDERS
The Group maintains communication with institutional shareholders through 
individual meetings with Executive Directors, particularly following publication 
of the Group’s interim and full year preliminary results.  All shareholders 
are encouraged to attend the AGM at which the Group’s activities will be 
considered and questions answered.  General information about the Group is 
also available on the Group’s website: 
 www.joulesgroup.com.  This includes an overview of activities of the Group 
and details of all recent Group announcements.  The Non-Executive Directors 
are available to discuss any matters stakeholders might wish to raise, and the 
Chairman and Non-Executive Directors will attend meetings with investors 
and analysts as required. Investor relations activity and a review of the share 
register are standing items on the Board’s agenda and the Chairman ensures 
ongoing, effective communication with shareholders.
The Senior Independent Non-Executive Director is available to shareholders if 
they have concerns which contact through the normal channels of Chairman, 
Chief Executive or other Executive Directors fails to resolve or for which such 
contact is inappropriate.

ANNUAL GENERAL MEETING
The Company’s AGM will take place on 25 September 2019.  The Annual 
Report and Accounts and Notice of the AGM will be sent to shareholders at 
least 20 working days prior to this date.

 
 
42   

AUDIT COMMIT TEE REPORT  43

AUDIT COMMITTEE REPORT
JOULES GROUP PLC

On behalf of the Board, I am pleased to present the Audit Committee report for the 52 weeks ended 26 May 2019.  

The Audit Committee has responsibility for, amongst other things, the monitoring 
of the financial integrity of the financial statements of the Group and the 
involvement of the Group’s external auditors in the external audit process, 
together with providing oversight and advice to the Board in relation to current 
and potential future risk exposures of the Group, reviewing and approving 
various formal reporting requirements and promoting a risk awareness culture 
within the Group. The Audit Committee also provides advice to the Board as to 
whether the Annual Report and Accounts, taken as a whole, is fair, balanced 
and understandable and provides the information necessary for stakeholders to 
assess the Company’s position and performance, business model and strategy.

MEMBERS OF THE AUDIT COMMITTEE
The Committee consists of three Non-Executive Directors: David Stead (Chair), 
Ian Filby and Jill Little.  The external Auditor (Deloitte LLP), the Chief Executive 
Officer, Founder & Chief Brand Officer and Chief Financial Officer also attend 
Committee meetings by invitation.  The Committee has met three times since 24 
July 2018 being the date the Group’s last Annual Report was approved.

The Board is satisfied that I, as Chairman of the Committee, have recent and 
relevant financial experience.  I am a chartered accountant and I have served 
as Finance Director in a number of companies including Dunelm Group plc.  I 
report formally to the Board, as appropriate, on issues discussed by the Audit 
Committee and I present the Committee’s recommendations.

The Committee also takes time to meet with the external auditors without any 
Executive Directors or senior management present. 

DUTIES
The duties of the Audit Committee are set out in its Terms of Reference, which 
are available on the Company website (www.joulesgroup.com) and are also 
available on request from the Company Secretary. 

The Committee meets a minimum of twice per year.

The main items of business considered by the Audit Committee during the year 
have included:
 • Review of the consolidated financial statements and Annual Report
 • Consideration of the external audit report and management representation 

letter

 • Going concern review
 • Review of the risk management and internal control systems, and of the 

Company’s risk register

 • Review of the need for an internal audit function
 • Review of Taxation matters of the Group
 • Establishment of an Employee Benefit Trust
 • Review of whistleblowing reports
 • Review of the implications of forthcoming updates or changes to 

accounting standards.

ROLE OF THE EXTERNAL AUDITOR
The Audit Committee monitors the Company’s relationship with the external 
auditor, Deloitte LLP, to ensure that external auditor independence and 
objectivity are maintained.  As part of its review the Committee monitors the 
provision of non-audit services by the external auditor. The breakdown of fees 
between audit and non-audit services is provided in note 5 of the Group’s 
financial statements.  The non-audit fees related to Remuneration Committee 
advice and other advisory services. The Committee also assesses the external 
auditor’s performance.   Having reviewed the external auditor’s independence 
and performance, the Audit Committee recommends that Deloitte LLP be re-
appointed as the Company’s external auditor at the next AGM.

AUDIT PROCESS
The external auditor prepares an audit plan that sets out the scope of the audit, 
key areas of audit focus, audit materiality and the audit timetable for audit 
work. This plan is reviewed and agreed in advance by the Audit Committee.  
Following the completion of its work, the external auditor presents its findings to 
the Audit Committee for discussion. 

INTERNAL AUDIT
At present the Group does not have an internal audit function.  In view of 
the size and nature of the Group’s business, the Committee believes that 
management is able to derive assurance as to the adequacy and effectiveness 
of internal controls and risk management procedures without a formal internal 
audit function.  This will be kept under review as the business evolves. 

RISK MANAGEMENT AND INTERNAL CONTROLS
The Group has a framework of risk management and internal control systems, 
policies and procedures.  The Audit Committee is responsible for reviewing the 
risk management and internal control framework and ensuring that it operates 
effectively.  The Committee has reviewed the framework and is satisfied that the 
internal control systems in place are currently operating effectively.

WHISTLEBLOWING
The Group has a whistleblowing policy in place which sets out the formal 
process by which an employee of the Group may, in confidence, raise 
concerns about possible improprieties in financial reporting or other matters.  
Whistleblowing is a standing item on the Committee’s agenda, and updates 
will be provided at each meeting.  During the Period, there were no incidents 
for consideration.

GOING CONCERN
The Directors have prepared a detailed financial forecast with a supporting 
business plan covering the medium-term future. The forecast indicates that 
the Group will remain in compliance with covenants throughout the forecast 
period.  As such, the Directors have a reasonable expectation that the 
Company and the Group have adequate resources to continue in operational 
existence for the foreseeable future.  For this reason, they continue to adopt the 
going concern basis in preparing financial statements.

DAVID STEAD
Audit Committee Chairman

44   NOMINATION COMMIT TEE REPORT

DIRECTORS’ REMUNERATION REPORT  45

NOMINATION COMMITTEE REPORT
JOULES GROUP PLC

DIRECTORS’ REMUNERATION REPORT
STATEMENT FROM THE CHAIR OF THE REMUNERATION COMMITTEE

On behalf of the Board I am pleased to present the Nomination Committee Report for the 52 weeks ended 26 May 2019 (FY19).

Dear Shareholders 

MEMBERS OF THE NOMINATION COMMITTEE
The Nomination Committee consists of three Non-Executive Directors; Ian Filby 
(Chair), David Stead and Jill Little.  Executive Directors attend by invitation.

In addition to this recruitment activity, during the year the Committee has 
continued to focus its work on the following:
 • The structure and composition of the Board and its Committees. The 

DUTIES
In carrying out its duties, the Nomination Committee is primarily responsible for:
 •  Identifying and nominating candidates to fill Board vacancies
 • Evaluating the structure and composition of the Board with regard 

to the balance of skills, knowledge and experience and making 
recommendations accordingly 

 • Drafting the job descriptions of all Board members
 •  Reviewing the time requirements of Non-Executive Directors
 • Giving full consideration to succession planning
 • Reviewing the leadership of the Group.

The Committee is scheduled to meet once a year but it will meet more 
frequently if required.  
The Committee reports to the Board on how it has discharged its 
responsibilities.  The Committee’s written Terms of Reference are available on 
the Group’s website (www.joulesgroup.com).

ACTIVITY DURING THE YEAR
The Committee has met formally four times during the year, the additional 
meetings being convened to support the successful recruitment of a 
replacement Chief Executive Officer for the Group.  The search was led by Ian 
Filby, the Group’s Chairman, supported by the other members of the committee 
together with the Group’s HR Director, and involved an extensive selection 
process.  An appropriate external recruitment agency was engaged to assist 
with the process and a pool of suitably qualified and experienced candidates 
was prepared as an initial step.  A multi stage assessment and interview 
process was then undertaken with input from all Directors as appropriate to 
ensure that the correct candidate was identified.  The outcome of the process 
was the announcement on 8 May 2019 that Nick Jones will become the 
Group’s next Chief Executive Officer from September 2019.

Committee discussed the skills, experience and diversity of the current 
Board and committee members taking into account the current and future 
needs of the Group, its culture and strategic objectives.  The Committee 
believes that the Board has the necessary balance of skills, knowledge 
and experience for its current needs.  The Committee believes that the 
Directors are able to devote sufficient time to the Group, taking into 
account their other Directorships

 • The structure of the Operating Board.  The Committee reviewed the 

current management structure of the Group and options for the future.  
In particular, the membership and work of the Operating Board, which 
consists of senior management of the Group and meets monthly to review 
performance and progress against strategic objectives and is responsible 
for the implementation of the Group’s strategy

 • Succession planning.  The Committee discussed long term succession 
planning and emergency cover, and the need to identify and develop 
talent both within the Group and from the wider market. In its discussions 
the Committee recognised the importance of looking at a diverse range of 
candidates when considering future appointments.

TERMS OF REFERENCE
The committee will keep its terms of reference under review with the main 
objective of ensuring that an appropriate management framework and 
governance structure is in place.

IAN FILBY
Nomination Committee Chairman

On behalf of the Board I am pleased to present the Directors’ Remuneration 
Report for the 52 weeks ended 26 May 2019 (FY19).  Although not subject to 
the reporting regulations of fully listed companies in the UK, the Remuneration 
Committee has taken account of these regulations in the preparation of the 
FY19 Directors’ Remuneration Report as a matter of best practice.  Therefore, 
this report is presented as: 
 • A Directors’ Remuneration Policy Report – setting out the parameters within 

which the remuneration arrangements for Directors operate; and 

 • An Annual Report on Remuneration – setting out the remuneration earned 
by Directors in respect of FY19 and how we intend to apply the policy for 
FY20. 

This Directors’ Remuneration Report will be put to an advisory shareholder vote 
at the forthcoming annual general meeting on 25 September 2019. 

OUR APPROACH TO REMUNERATION – KEY PRINCIPLES 
Our policy on executive remuneration is designed to: 
 • include a competitive mix of base salary and short and long-term 

incentives, with an appropriate proportion of the package determined by 
stretching targets linked to the Group’s performance; 

 • promote the long-term success of the Group, in line with our strategy and 

focus on profitability and growth; and 

 • provide appropriate alignment between the interests of shareholders and 
executives, which is further enhanced through shareholding guidelines and 
the deferral of a proportion of the annual bonus as shares. 

FY19 PERFORMANCE AND ANNUAL BONUS OUTCOME 
As detailed in the Strategic Report and Financial Review, Joules has delivered 
strong results and made continued progress against its stated strategic 
priorities.  Good growth was delivered across distribution channels and 
geographic markets, reflecting the growing appeal of the Joules brand and the 
quality and design of our products, both in the UK and internationally.   Based 
on FY19 underlying profit before tax (‘PBT’) of £15.47 million the Executive 
Directors will receive 55.6% of their maximum annual bonus opportunity.  Half 
the bonus earned being paid in cash and half as a share award deferred over 
three years.  Further details are set out herein.

The Company’s first long-term incentive awards were granted under the LTIP 
in July 2016 (‘LTIP 2016’)  and  vested by reference to performance assessed 
over the period of three financial years ended on 26 May 2019.  The awards 
vested at 98.8% of the maximum, reflecting exceptional performance over the 
three year performance period with earnings per share (‘EPS’) growth of 104% 
from FY16 to FY19, a compound annual growth rate of 26.7%.  The awards 
were earned over a three year period, but in line with the reporting regulation 
for fully listed companies we have included the full value in the single figure of 
remuneration table herein.

EXECUTIVE DIRECTOR SALARIES AND NON-EXECUTIVE 
DIRECTOR FEES 
Executive Directors’ base salaries were reviewed in April 2019, in line with the 
salary review timetable for other head office employees.  The base salaries for 
Tom Joule, Colin Porter and Marc Dench were all increased by 2.0% in line 
with the standard base salary increase across the Group.  

Tom Joule’s base salary increased from £335,000 to £341,700, Colin 
Porter’s from £345,000 to £351,900, and  Marc Dench’s from £265,000 to 
£270,300. 

REMUNERATION FOR THE YEAR COMMENCING  
27 MAY 2019 
A summary of the proposed application of our remuneration policy for FY20 is 
set out below: 
 • It is intended that Executive Directors’ base salaries will be reviewed 

annually in April, at the same time as the pay review for the wider head 
office workforce 

 • The maximum annual bonus opportunity for FY20 will be 100% of salary 
for Tom Joule and Marc Dench.  The annual bonus is subject to the 
achievement of stretching underlying PBT performance targets  

 • The fourth awards under the LTIP (‘LTIP 2019’) will be granted following the 

announcement of the FY19 full year results. The maximum LTIP opportunity 
is 100% of salary for Tom Joule and 125% of salary for Marc Dench. These 
awards are subject to stretching targets with 60% of the award linked to 
an EPS target and 40% of the award linked to the strategic targets: US 
revenue growth (15% of award); UK digital sales growth (15% of award); 
and the Joules employee engagement score (10% of award). Reflecting 
best practice, the vesting of the awards will also be subject to a further 
underpin, that the vesting reflects the underlying financial performance of 
the Group over the performance period.

The bonus and LTIP arrangements for Colin Porter and Nick Jones are 
described below. 

BOARD CHANGES
As announced on 1 April 2019, Colin Porter intends to retire before the end 
of the FY20 financial year. It is currently anticipated that Colin will leave the 
business on 31 October 2019. Colin has made a truly outstanding contribution 
to the Group since joining in 2010 and during his tenure, the Group has 
achieved fantastic growth in the UK and internationally. The remuneration 
arrangements in respect of Colin’s departure, which are in line with the 
Company’s Directors’ Remuneration Policy, are summarised below:
 • FY20 bonus: Recognising that Colin will remain with the business for five 

months of FY20, he will be eligible to earn a bonus in respect of FY20, 
subject to the satisfaction of the same PBT targets which apply to the other 
executive directors. Any bonus earned will be paid in cash and reduced 
pro-rata to reflect his period of service and paid at the same time as for 
other directors

 • LTIP 2019: Colin will not receive an LTIP award in 2019

 
 
 
 
 
46   

DIRECTORS’ REMUNERATION REPORT  47

DIRECTORS’ REMUNERATION REPORT
STATEMENT FROM THE CHAIR OF THE REMUNERATION COMMITTEE

 • Existing LTIP awards: Colin was in service for the whole of the 

 • We will grant Nick an award over Joules’ shares with a value of 

performance period for his 2016 LTIP award, which will vest at 98.8% of 
the maximum as with other 2016 LTIP awards. Colin’s 2017 LTIP award 
and 2018 LTIP award will continue, and vest subject to the satisfaction of 
the performance conditions assessed at the ordinary time. To the extent 
either award vests, a reduction will be made to reflect the proportion of 
the performance period for which Colin was in service

 • Existing deferred bonus awards: Colin will retain his existing deferred 
share awards. In recognition of the fact that Colin was in service for the 
whole of the applicable bonus years, and that the deferred awards are 
not subject to further performance conditions, no reduction to the awards 
will be made as a result of Colin leaving before the end of the deferral 
period, which will vest in accordance with the originally anticipated 
timelines.

£170,599 as part compensation for share awards which would have 
vested if he had remained with his former employer. The shares will be 
granted on or before 31 March 2020 and the award will be subject to a 
three-year holding period.

Each of these awards will be subject to clawback if Nick leaves Joules (or 
notice is served) within the period of three years starting with the date on which 
he joins, with the proportion that may be clawed back reducing from 100% to 
0% over that three-year period.

The Committee will continue to monitor our remuneration policy to ensure it 
remains aligned to the business strategy and the delivery of shareholder value.

As announced on 8 May 2019, Nick Jones will succeed Colin Porter as Chief 
Executive Officer during 2019. The remuneration arrangements for Nick are in 
line with the Group’s Directors’ Remuneration Policy. Nick’s base salary will be 
set at £420,000, the level required to secure him in role taking into account his 
previous employment, and his salary will be kept under review to take account 
of his development in role. Nick will be entitled to an annual bonus and LTIP 
opportunity for FY20 of 150% of base salary. The annual bonus opportunity will 
be pro-rated for the period of time served during the year and the Company 
intends to grant the LTIP award as soon as reasonably practicable after Nick 
joins. Nick will be entitled to pension contributions of 3% of salary, in line with 
the contributions provided to the wider workforce.

In determining remuneration packages and arrangements the Remuneration 
Committee adopts the principles set out in the QCA Corporate Governance 
Code and evolving best practice. Notwithstanding this, and whilst the UK 
Corporate Governance Code (the “UK Code”) does not apply to the Group, 
the Remuneration Committee recognises the changes to the UK Code and 
during FY20 will reflect on how these changes may be applied to the Group’s 
approach to remuneration.

We remain committed to a responsible approach to executive pay as I trust 
that this Remuneration Report demonstrates and hope that we can rely on your 
continued support at our AGM. 

We have agreed to compensate Nick for some (but not all) of the awards he 
forfeited as a result of his resignation from his former employer, as follows:
 • Nick will receive a cash payment in December 2019 of £120,559 in 

respect of part of a cash bonus which would have been payable to him, 
in the same timeframe, if he had remained with his former employer

JILL LITTLE 
Remuneration Committee Chairman

 
 
 
 
48   DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT  49

DIRECTORS’ REMUNERATION REPORT
EXECUTIVE DIRECTORS’ REMUNERATION - AT A GLANCE

DIRECTORS’ REMUNERATION REPORT
EXECUTIVE DIRECTORS’ REMUNERATION - AT A GLANCE

We take a rigorous and disciplined approach to ensure that the remuneration package for Executive Directors rewards the delivery of both short and long-term 
financial and strategic business goals, that are consistent with creation of shareholder value.  The table below provides a summary of the key elements of the policy 
and its application for FY19 and FY20. 

ILLUSTRATION OF POTENTIAL REMUNERATION OPPORTUNITIES FOR THE EXECUTIVE DIRECTORS 
The charts below show the potential remuneration opportunities for the Executive Directors during FY20.  

BASE SALARY  

Base salary and benefits are set at a level that is competitive with reference to the market and companies of a similar size and level 
of complexity. 

PENSION

Pension contribution rate of 5% for Executive Directors other than Nick Jones, who is entitled to contributions of 3%.
The company contribution rate for the all-employee defined contribution pension scheme is 3%. 

ANNUAL BONUS

Maximum opportunity of 100% of salary for Executive Directors other than Nick Jones, whose annual bonus opportunity will be 
150% of salary.
Underlying profit before tax (PBT) target selected to best represent alignment with shareholders.
Underlying PBT targets for the FY19 award were: Threshold (25% pay-out) £14.54m; Target (50% pay- out); £15.30m; Maximum 
(100% pay-out) £16.83m. The maximum payout target represented a year-on-year underlying PBT growth rate of 29.5%.

ANNUAL BONUS 
DEFERRAL

Executive Directors will receive 55.6% of their maximum annual bonus opportunity for 2019, based on FY19 underlying PBT of 
£15.47m. 
Half of the annual bonus award is paid in the form of shares, deferred over three years.  Deferral provides alignment with 
shareholder value creation objectives.

LTIP

SHAREHOLDER 
ALIGNMENT  
AND RISK

MODIFICATIONS 
OR CHANGES TO 
REMUNERATION  
OR POLICY

The LTIP is designed to encourage sustainable development of the Group and creation of significant shareholder value.  
The maximum LTIP opportunity is 100% of salary for Tom Joule, 125% of salary for Marc Dench and 150% of salary for Nick Jones 
vesting over a three-year period.
FY20 LTIP targets are: 1) FY22 EPS (60% weighting), and 2) FY22 Strategic targets (40% weighting): US revenue growth; UK 
digital sales growth; Employee engagement score.
 • EPS target:  Threshold 18.0p to Maximum 22.0p.  Achievement of the Maximum would represent an annualised EPS growth 

rate of 17.0% from FY19 (assuming constant fully diluted shares)

 • Strategic targets:

•  US revenue (15% of award weighting): Threshold at 30% compound annual growth rate from FY19 to FY22 (‘CAGR’) to 

Maximum at 43% CAGR;

•  UK digital sales (15% of award weighting): Threshold at 12% CAGR to Maximum at 20% CAGR; and
•  Employee engagement (10% of award weighting): Threshold at a mid-1 star level (Best companies BCI score of 678) to 

Maximum at mid-2 star level (BCI score 717)

 • Pay-out levels: below Threshold no pay-out; at Threshold 25% pay-out; at Maximum 100% pay-out, with straight line vesting in 

between

 • The vesting of the awards will also be subject to a further underpin, that the vesting reflects the underlying financial 

performance of the Group over the performance period

A shareholding requirement of 200% of salary. 
Malus and claw-back provisions.

No other changes to the policy as set-out in the FY17 Annual Report have been made or are proposed to be made in the 
forthcoming FY20 period.

£

Tom Joule

£ 

Colin Porter*

£ 

Marc Dench

1,200,000

1,000,000

800,000

600,000

400,000

200,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

Minimum Target Maximum

Minimum Target Maximum

Minimum Target Maximum

 FIXED PAY    

  BONUS    

  LTIP

 * As disclosed above, Colin Porter will not be granted an LTIP award in 2019 due to his retirement as Chief Executive Officer.  For the illustration, Colin’s fixed pay and bonus is shown for 

a full year.

Assumptions:  
 • Fixed pay includes salary, benefits and pension contributions 
 • Salaries are based on the Executive Directors’ salaries as at 1 April 2019
 • Benefits are as paid for the year ended 26 May 2019 
 • Bonus opportunity is based on nil payout for minimum scenario, 50% payout for on target and 100% for maximum 
 • LTIP opportunity is based on nil payout for minimum scenario, 25% for threshold performance and 100% for maximum
 • The Target LTIP figure in the tables above is for achieving 50% of the maximum
 • The charts do not show the impact of any share price fluctuation on the level of remuneration opportunity.

 
  
 
50   DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION POLICY REPORT  51

DIRECTORS’ REMUNERATION REPORT
DIRECTORS’ REMUNERATION POLICY REPORT

DIRECTORS’ REMUNERATION REPORT
DIRECTORS’ REMUNERATION POLICY REPORT

The following section sets out our Directors’ Remuneration Policy (the ‘Policy’).

The aim of the Policy is to align the interests of Executive Directors with the Group’s strategic vision and the long-term creation of shareholder value.  The Policy is 
intended to remunerate Executive Directors competitively and appropriately for effective delivery and allows them to share in this success and the value delivered 
to shareholders.

EXECUTIVE DIRECTORS’ REMUNERATION POLICY
The table below sets out the elements of Executive Directors’ compensation and how each element operates, as well as the maximum opportunity of each element 
and any applicable performance measures. 

FIXED REMUNERATION

ELEMENT, PURPOSE  
AND STRATEGIC LINK

OPERATION

MAXIMUM OPPORTUNITY

BASIC SALARY 
To provide a competitive base salary 
for the market in which the Group 
operates to attract and retain Executive 
Directors of a suitable calibre. 

Usually reviewed annually taking account of: 
 • Group performance
 • Role, experience and individual performance 
 • Competitive salary levels and market forces 
 • Pay and conditions elsewhere in the Group

BENEFITS
To provide market competitive benefits 
as part of the total remuneration 
package. 

RETIREMENT BENEFITS 
To provide an appropriate level of 
retirement benefit (or cash allowance 
equivalent). 

Executive Directors currently receive private medical 
insurance, company car or allowance, staff discounts 
and the right to participate in the Save As You Earn 
(SAYE) scheme. Other benefits may be provided 
based on individual circumstances.  For example, 
relocation or travel expenses. 

Executive Directors are eligible to participate in 
the Group defined contribution pension plan.  In 
appropriate circumstances (e.g. if contributions 
exceed the annual or lifetime pension allowance 
in the UK), Executive Directors may be permitted 
to take the benefit as additional salary instead of 
contributions.

Increases will normally be in line with the range of salary 
increases awarded (in percentage terms) to other Group 
employees.  Increases above this level may be awarded to 
take account of individual circumstances, such as: 
 • Promotion 
 • Change in scope or increase in responsibilities 
 • An individual’s development or performance in role  
 • Alignment with the market over time 
 • A change in the size or complexity of the business

Whilst the Committee has not set a maximum level of benefits 
that Executive Directors may receive, the value of benefits is 
set at a level which the Committee considers appropriate, 
considering market practice and individual circumstances.

The contribution level for FY20 is set at 5% of salary (there is an 
overall limit of up to 10% of salary) for Executive Directors other 
than Nick Jones, who will receive 3% of salary.

OPERATION

MAXIMUM OPPORTUNITY  
AND PERFORMANCE METRICS

VARIABLE REMUNERATION 

ELEMENT, PURPOSE  
AND STRATEGIC LINK

ANNUAL BONUS 
Rewards performance against targets 
which support the strategic direction of 
the Group.

Awards are based on performance (typically 
measured over one year) against targets determined 
by the Committee at the start of the period.

Deferral provides a retention element 
through share ownership and direct 
alignment to shareholders’ interests.

Pay-out levels are determined by the Committee after 
the year end.  The Committee has discretion to amend 
pay-outs should any formulaic output not reflect their 
assessment of performance.

LONG-TERM INCENTIVE (‘LTIP’)
To create alignment between the 
interests of Executive Directors and 
shareholders through the delivery of 
performance-based awards in Group 
shares.

A proportion (normally 50%) of any bonus is paid 
in cash with the balance paid in the form of shares 
(subject to a de-minimis amount of £10,000) usually 
deferred for three years.  Awards may include 
dividend equivalents earned between the grant and 
vesting date.

Awards can be made over conditional shares or nil 
cost options (or cash equivalent).  Vesting is subject to 
the achievement of specified performance conditions 
normally over three years. 

Awards may include dividend equivalents earned 
between grant and vesting date. 

Awards may be structured as Qualifying LTIP awards 
comprising of an HMRC tax-qualifying option and 
an LTIP award, with the vesting of the LTIP award 
scaled back to take account of any gain made on the 
exercise of the tax-qualifying option.

Overall maximum is up to 150% of base salary under the 
Policy. However, the maximum FY20 bonus opportunity for 
Executive Directors other than Nick Jones is capped at 100% 
of salary. Nick Jones’ annual bonus opportunity will be 150% 
of salary.

Performance measure:
Targets are set annually and aligned with key financial, 
strategic and/or individual targets with the weightings between 
these measures determined by the Committee each year 
considering the Group’s priorities at the time. 

The FY20 bonus is based on a PBT target.

Overall maximum is up to 150% of base salary under the 
Policy. However, the maximum LTIP 2019 award for Tom Joule 
will be 100% of salary, for Marc Dench it will be 125% of 
salary and Nick Jones will be entitled to an LTIP opportunity of 
150% of salary. 

Where an award is structured as a Qualifying LTIP, the shares 
subject to the tax-qualifying option element are excluded for 
the purposes of this limit, reflecting the scale back. 

Performance measure: 
Set to reflect longer term strategy and business performance.  
Performance measures and their weighting are reviewed 
annually to maintain appropriateness and relevance.

For threshold levels of performance 25% of the award will vest 
rising to 100% for maximum performance.  Below threshold the 
award will not vest.

The LTIP 2019 awards are subject to stretching targets with 60% 
of award based on EPS and 40% based on strategic targets, 
with an additional underpin applying to the whole award.

 
 
 
 
 
52   DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT  53

DIRECTORS’ REMUNERATION REPORT
DIRECTORS’ REMUNERATION POLICY REPORT

DIRECTORS’ REMUNERATION REPORT
DIRECTORS’ REMUNERATION POLICY REPORT

INFORMATION SUPPORTING THE POLICY TABLE

EXPLANATION OF PERFORMANCE MEASURES CHOSEN 
Performance measures are selected for the annual bonus and long-term 
incentive to reflect the Group’s strategy.  Stretching performance targets are set 
each year by the Committee, considering several different factors. 

APPLICATION OF MALUS AND CLAWBACK 
For up to three years following the payment of an annual bonus award (and 
two years after the vesting of an LTIP award), the Committee may require the 
repayment of all or some of the award if there is corporate failure, a material 
error or misstatement of the financial results, gross misconduct or if information 
comes to light which, had it been known, would have affected a decision as to 
the extent to which an award would have vested.   

For FY20, the annual bonus is based on PBT.  Stretch targets for the maximum 
awards under the bonus are set against outperformance of internal company 
forecasts.  The performance measure for the LTIP 2019 grant is underlying 
diluted Earnings Per Share (EPS) (60% of award weighting) and strategic 
targets, being: US revenue growth (15% of award weighting); UK digital sales 
growth (15% of award weighting); and the Joules employee engagement 
score (10% of award weighting).  The Committee considers EPS to be the key 
measure of sustainable business performance and international revenue growth 
to be a key strategic priority. The vesting of the awards will also be subject to a 
further underpin, that the vesting reflects the underlying financial performance 
of the Group over the performance period. 

The Committee retains the discretion to adjust or set different performance 
measures or targets where it considers it appropriate to do so (for example, 
to reflect a change in strategy, a material acquisition and/or a divestment 
of a Group business or change in prevailing market conditions and to assess 
performance on a fair and consistent basis from year to year).  Awards 
and options may be adjusted in the event of a variation of share capital in 
accordance with the rules of the LTIP.

The Committee also has the right to reduce, cancel or impose further restrictions 
on unvested LTIP and deferred bonus shares in similar circumstances (including 
material failure of risk management). 

SHAREHOLDING GUIDELINES 
To promote further alignment to shareholders’ interests and share ownership, 
each Executive Director is required to build and maintain a shareholding equal 
to two times the value of their annual base salary.  Until this guideline is met 
Executive Directors will be required to retain half of any shares which vest 
under the deferred bonus or LTIP (after sales to cover tax). 

LEGACY REMUNERATION 
The Committee has the right to settle remuneration arrangements that were 
put in place prior to this Policy being created and in respect of remuneration 
awarded to individuals prior to becoming an Executive Director (and which 
was not awarded in anticipation of becoming an Executive Director). 

NON-EXECUTIVE DIRECTORS’ REMUNERATION POLICY 
The remuneration Policy for the Chairman and Non-Executive Directors is to pay fees necessary to attract the individual of the calibre required, taking into 
consideration the size and complexity of the business and the time commitment of the role, without paying more than is necessary.  Details are set out in the  
table below: 

APPROACH TO RECRUITMENT REMUNERATION 
The Policy aims to facilitate the appointment of individuals of sufficient calibre 
to lead the business and execute the strategy effectively for the benefit of 
shareholders.  When appointing a new Executive Director the Committee seeks 
to ensure that arrangements are in the best interests of the Group and not to 
pay more than is appropriate.  The Committee will take into consideration 
relevant factors, which may include the calibre of the individual, their existing 
remuneration package, and their specific circumstance, including the 
jurisdiction from which they are recruited. 

The Committee will typically seek to align the remuneration package with the 
Group’s Remuneration Policy. The Committee may make payments or awards 
to recognise or ‘buy-out’ remuneration packages forfeited on leaving a 
previous employer.  The Committee’s intention is that such awards would be 
made on a ‘like-for-like’ basis as those forfeited.   

The remuneration package for a newly appointed Chairman or Non-Executive 
Director will normally be in line with the structure set out in the Non-Executive 
Directors’ Remuneration Policy. 

PAYMENTS FOR LOSS OF OFFICE 
Payments for loss of office will be in line with the provisions of the Executive 
Directors’ service contracts and the rules of the share plans (as set out in the 
IPO Admission document).   Where a buy-out award is made then the leaver 
provisions would be determined at the time of the award. 

In appropriate circumstances, payments may also be made in respect of 
accrued holiday, outplacement, legal fees and under the terms of the SAYE 
plan.  The Committee reserves the right to make additional payments where 
such payments are made in good faith in discharge of an existing legal 
obligation (or by way of damages for breach of such an obligation) or by 
way of settlement or compromise of any claim arising in connection with the 
termination of the Director’s office or employment. 

Where the Committee retains discretion, it will be used to provide flexibility in 
certain situations, considering the circumstances of the Director’s departure and 
performance.  There is no entitlement to any compensation in the event of Non-
Executive Directors’ contracts not being renewed or the agreement terminating 
earlier. 

SERVICE CONTRACTS 
Each of the Executive Directors has a service contract with the Group.  The 
notice period of Executive Directors’ service will not exceed 12 months. All 
Non-Executive Directors have initial fixed term agreements with the Group for 
no more than three years.  Details of the Directors’ service contracts are set out 
below:

CONSULTATION WITH SHAREHOLDERS 
The Committee will consider shareholder feedback received on remuneration 
matters including issues raised at the AGM as well as any additional comments 
received during any other meeting with shareholders.  The Committee will seek 
to engage directly with major shareholders and their representative bodies 
should any material changes be made to the Policy. 

APPROACH TO SETTING FEES

 • The fees of the Non-Executive Directors are agreed by the Chairman and CEO and the fees for the Chairman are 

Marc Dench

20 May 2016

determined by the Board as a whole 

 • Fees are set taking into account the level of responsibility, relevant experience and specialist knowledge of each 

Non-Executive Director and fees at companies of a similar size and complexity 

BASIS OF FEES 

 • Non-Executive Directors are paid a basic fee for membership of the Board with additional fees being paid for 

Ian Filby

Jill Little

1 August 2018

20 May 2016

David Stead

20 May 2016

chairmanship of Board Committees 

 • Additional fees may also be paid for other Board responsibilities or roles
 • Fees are normally paid in cash

OTHER

 • Non-Executive Directors may be eligible to receive benefits such as travel, the use of secretarial support and other 

expenses relevant to the performance of their roles 

 • Neither the Chairman nor any of the Non-Executive Directors are eligible to participate in any of the Group’s 

incentive arrangements

COMMENCEMENT

NOTICE PERIOD

NAME

Tom Joule

20 May 2016

Colin Porter

20 May 2016

12 months

12 months

6 months

3 months

1 month

1 month

 
 
 
 
 
 
 
 
 
 
 
 
54   DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT  55

DIRECTORS’ REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

DIRECTORS’ REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

SINGLE TOTAL FIGURE OF REMUNERATION 
The information provided in this table of the Directors’ Remuneration Report is audited.
The tables below detail the total remuneration earned by each Director in respect of FY19 and FY18.

FY19

EXECUTIVE DIRECTORS

Tom Joule

Colin Porter

Marc Dench 

NON-EXECUTIVE DIRECTORS

Ian Filby*

Neil McCausland*

Jill Little

David Stead

TOTAL

SALARIES/FEES 
£000

TAXABLE  
BENEFITS 
£000

PENSION
£000

ANNUAL BONUS 
(INCLUDING  
DEFERRED BONUS) 
£000

338.3

348.0

267.7

100.0

13.3

50.0

55.0

22.9

22.2

16.4

-

-

-

-

15.8

17.4

13.4

-

-

-

-

188.1

193.8

148.9

-

-

-

-

LTIP 
£000

507.2

522.4

499.7

-

-

-

-

TOTAL  
REMUNERATION 
£000

1,072.3

1,103.8

946.1

100.0

13.3

50.0

55.0

1,172.3

61.5

46.6

530.8

1,529.3

3,340.5

* Neil McCausland resigned as Non-Executive Chairman on 31 July 2018. Ian Filby was appointed as Non-Executive Chairman commencing on 1 August 2018.   

FY18

EXECUTIVE DIRECTORS

Tom Joule

Colin Porter

Marc Dench 

NON-EXECUTIVE DIRECTORS

Neil McCausland

Jill Little

David Stead

TOTAL

SALARIES/FEES 
£000

TAXABLE  
BENEFITS 
£000

PENSION
£000

ANNUAL BONUS 
(INCLUDING  
DEFERRED BONUS) 
£000

TOTAL  
REMUNERATION 
£000

335.0

345.0

257.5

85.0

50.0

55.0

21.1

22.6

14.7

-

-

-

16.8

17.3

16.2

-

-

-

333.4

343.2

384.3

-

-

-

706.2

728.1

672.7

85.0

50.0

55.0

1,127.5

58.4

50.2

1,060.9

2,297.0

EXPLANATORY NOTES TO THE SINGLE TOTAL FIGURE OF REMUNERATION TABLE 

BASE SALARIES 
From FY20 the base salaries for the Executive Directors will normally be 
reviewed with effect from April. Prior to FY20, base salaries were reviewed in 
December.

EXECUTIVE 
DIRECTOR 

Tom Joule

Colin Porter

Marc Dench

BASE SALARY AT  
1 APRIL 2019 

BASE SALARY AT  
1 DECEMBER 2017

£341,700

£351,900

£270,300

£335,000 

£345,000 

£265,000 

The base salary for Tom Joule, Colin Porter and Marc Dench were all 
increased by 2.0%,  in line with the standard base salary increase for 
employees across the Group.  Tom Joule’s base salary increased from 
£335,000 to £341,700, Colin Porter’s from £345,000 to £351,900, and  
Marc Dench’s from £265,000 to £270,300.  To reflect the change in base 
salary review date, and in accordance with the approach applied to all 
eligible employees, a one-off payment was made to each Executive Director 
to compensate for the equivalent base salary increase for the four month 
period, December 2018 to March 2019. 

TAXABLE BENEFITS 
The taxable benefits for the Executive Directors included a company car or car 
allowance, private fuel, clothing allowance and private medical insurance. 

ANNUAL BONUS 
For FY19 the maximum annual bonus opportunity for the Executive Directors 
was 100% of subject to the achievement of stretching underlying PBT 
performance targets.   

The structure and targets for the FY19 annual bonus, that were established at 
the start of the year, are set out in the following table.  Below the Threshold 
level no annual bonus is payable, between each level the annual bonus award 
percentage increases on a linear basis.

LEVEL

THRESHOLD

TARGET

MAXIMUM

% of maximum award

25%

50% 

100% 

Underlying PBT 

£14.54 million

15.30 million 

£16.83 million 

Based on FY19 underlying PBT of £15.47 million the Executive Directors will 
receive 55.6% of their maximum annual bonus opportunity.  The values of each 
Executive Director’s annual bonus paid in cash and paid in deferred into shares 
(for three years) were as follows:

CASH PAYMENT

DEFERRED  
INTO SHARES

TOTAL ANNUAL 
BONUS SHOWN 
IN SINGLE 
FIGURE TABLE 
FOR FY19

Tom Joule*

£94,061

£94,061

£188,122

Colin Porter 

£96,869

£96,869

£193,738

Marc Dench 

£74,407

£74,407

£148,813

* Because Tom Joule’s existing shareholding in the business is greater than 30%, the 

deferred share award to be granted to Tom Joule will be conditional on approval of a 
separate resolution at the AGM in relation to Rule 9 of the Takeover Code. 

For FY20 the annual bonus opportunity will be up to a maximum of 100% 
of salary for Tom Joule, Colin Porter and Marc Dench and up to 150% of 
salary for Nick Jones (with Colin Porter’s and Nick Jones’ bonus pro-rated to 
reflect their respective periods of service).  The annual bonus is subject to the 
achievement of stretching PBT performance targets, with payment made half in 
cash and half deferred into shares (vesting after a further three years).   

The Committee considers PBT to be the key short term financial measure.  
The actual FY20 annual bonus targets are not disclosed due to commercial 
confidentiality reasons but the PBT target will be disclosed when we report the 
performance out-turn in the FY20 Directors’ Remuneration Report. 

LONG-TERM INCENTIVES
Long-term incentives vesting in respect of performance in FY19: 
Each Executive Director was granted an award under the Joules 2016 Long 
Term Incentive Plan on 6 July 2016. Each award was subject to a performance 
condition based on the Company’s earnings per share (EPS) in the financial 
year ended 26 May 2019, being the final financial year of a three-year 
performance period in accordance with the following table. 

EARNINGS PER  
SHARE FOR FY19

PERCENTAGE  
OF THE AWARD 
THAT WILL VEST

PERFORMANCE 
OUTCOME  
(EPS FOR FY19)

VESTING 
OUTCOME

11.5 pence 

25%

Greater than 11.5 
pence but less than 
14.0 pence

Determined on a 
straight line basis 
between  
25% and 100%

14.0 pence or 
greater

100%

13.96 pence

98.8%

In the single figure table above, the value of the LTIP is calculated by 
multiplying the number of shares in respect of which each award vested (being 
192,429, 198,174 and 189,557 for Tom Joule, Colin Porter and Marc Dench, 
respectively) by £2.635 (being the three month volume weighted average 
share price up to 18 July 2019), less the exercise price of £0.01 per share. 

 
 
 
 
56   DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT  57

DIRECTORS’ REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

DIRECTORS’ REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

The awards granted to Colin Porter and Marc Dench were granted in the form 
of tax qualifying LTIP awards and consisted of an LTIP award over 200,581 
and 191,860 shares, respectively, and a separate tax advantaged option 
granted under the Joules Executive Share Option Plan over 17,441 shares 
with an exercise price of £1.72 per share. Each tax advantaged option was 
subject to the same performance condition as applied to the LTIP award. On 
the exercise of the LTIP award and tax advantaged option, the extent to which 
the LTIP award is capable of exercise shall be reduced to take account of the 
gain made on the exercise of the tax advantaged option, to ensure that the 
pre-tax value delivered to the participant is not increased by the grant of the 
tax advantaged option.  Taking into account this reduction, the tax advantaged 
option is ignored for the purposes of determining the single figure table values.   

Vesting of the awards will be based upon the amount of the adjusted diluted 
EPS and the performance against certain strategic targets delivered in the final 
Financial Year of the three-year performance period (FY22).
 •  EPS target (60% of award weighting): Below the threshold vesting target 
of 18.0 pence, none of the award will vest.  25% of the award will vest if 
underlying diluted EPS is 18.0 pence, with 100% vesting at 22.0 pence 
and vesting determined on a straight-line basis between these figures  
 • Strategic targets (40% of the award weighting): US revenue growth; UK 

digital sales growth; and the Joules employee engagement score.  The 
performance levels required to achieve the threshold vesting target and 
the maximum vesting target are shown in the table below.  Vesting is 
determined on a straight-line basis between threshold and maximum.

LONG-TERM INCENTIVE AWARDS GRANTED DURING FY19 
In FY19, the Committee granted LTIP awards as set out in the table below.  The 
share price used to calculate the awards was £3.415, being the closing share 
price on the day immediately preceding the awards. 

TARGET 
ELEMENTS

EPS

LTIP 2018

DATE OF GRANT  % OF SALARY

NUMBER OF 
SHARES

Strategic targets:

% OF  
AWARD

THRESHOLD
25% vesting  
of award

MAXIMUM
100% vesting  
of award

60%

18.0 pence

22.0 pence

Tom Joule

26 July 2018

Colin Porter

26 July 2018

Marc Dench

26 July 2018

100% 

100% 

100% 

98,097

101,025

77,599

Vesting of the awards will be based upon achievement against two targets.  
80% of the awards will be subject to underlying diluted Earnings Per Share 
(EPS) delivered in the final year of the performance period (FY21) and 20% 
subject to international revenue delivered in the final year of the performance 
period FY21.  Vesting is determined on a straight-line basis between the target 
ranges.  The target ranges are summarised below.

TARGET 
ELEMENTS

EPS

International revenue

% OF  
AWARD

80%

20%

THRESHOLD
25% vesting  
of award

MAXIMUM
100% vesting  
of award

16. 5 pence

21.5 pence

£46.0 million

£66.0 million

US revenue

15%

UK digital sales

15%

Employee 
engagement

10%

30% compound 
annual growth 
rate vs FY19

43% compound 
annual growth 
rate vs FY19

12% compound 
annual growth 
rate vs FY19

20% compound 
annual growth 
rate vs FY19

Mid-1 Star level 
(Best Companies 
BCI score of 678) 
or equivalent

Mid-2 Star level 
(Best Companies 
BCI score of 717) 
or equivalent

The vesting of the awards will also be subject to a further underpin, that the 
vesting reflects the underlying financial performance of the Group over the 
performance period.

EPS is the most suitable performance measure for the Group supporting a focus 
on profitability and growth and has therefore been chosen as the primary LTIP 
metric.

LONG-TERM INCENTIVE AWARDS FY20
For FY20, the Committee intends to grant LTIP awards as set out in the table 
below.

The strategic targets have been selected by the Remuneration Committee to 
reflect certain elements of the Group’s strategic growth priorities, including 
international growth and driving the UK ‘Total Retail’ model, that the Committee 
believes will deliver shareholder value creation over the long term.

LTIP 2019

Tom Joule*

Colin Porter**

Marc Dench

Nick Jones***

% OF SALARY

100%

n/a

125%

150%

* Because Tom Joule’s existing shareholding in the business is greater than 30%, the LTIP to 
be granted to Tom Joule will be conditional on approval of a separate resolution at the 
AGM in relation to Rule 9 of the Takeover Code.

** As disclosed above, Colin Porter will not be granted an LTIP award in 2019 due to his 

retirement as Chief Executive Officer.

***  As disclosed above, the Company has agreed to compensate Nick Jones for some 

of the awards he forfeited as a result of leaving his previous employer. 

NON-EXECUTIVE DIRECTOR FEES 
Details of Non-executive Directors’ fees for FY20 are set out below: 
 • Chairman’s fee: £120,000 
 • Non-executive director fee: £45,000
 • Additional fee for chair of a Board Committee: £5,000 
 • Additional fee for Senior Independent Non-Executive Director role: £5,000

With effect from 1 July 2019 the Chairman’s PA will be employed by the Company on a one day a week basis to provide executive assistant and secretarial 
support related to the Chairman’s duties for the Company.

PAYMENTS MADE TO FORMER DIRECTORS DURING THE YEAR 
No payments were made in the year to any former Director of the Group. 

PAYMENTS FOR LOSS OF OFFICE MADE DURING THE YEAR 
No payments for loss of office were made in the year to any Director of the Group. 

STATEMENT OF DIRECTORS’ SHAREHOLDING AND SHARE INTERESTS 
The interests of the Directors and their immediate families in the Group’s ordinary shares as at 26 May 2019 were as follows. 

BENEFICIALLY 
OWNED AT  
27 MAY 2018  
NO. OF SHARES

BENEFICIALLY 
OWNED AT  
26 MAY 2019 
NO. OF SHARES

SHAREHOLDING 
GUIDELINES MET

UNVESTED 
OUTSTANDING 
SHARE AWARDS 
AS AT  
26 MAY 2019*

VESTED, 
UNEXERCISED SHARE 
AWARDS AS AT  
26 MAY 2019

EXECUTIVE DIRECTORS

Tom Joule

Colin Porter

Marc Dench 

NON-EXECUTIVE DIRECTORS

Ian Filby

Jill Little

David Stead

28,147,210

1,519,822

53,263

-

25,625

31,250

*Includes: ESOS, LTIP, Deferred share awards and SAYE 

28,147,210

1,519,822

138,016

-

25,625

31,250

Yes

Yes

No

n/a

n/a

n/a

534,782

550,756

677,944

nil

nil

nil

The interests of the Directors and their immediate families in the Group’s ordinary shares did not change between 26 May 2019 and the date these accounts were 
signed on 22 July 2019. 

 
 
 
 
 
 
58   DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT  59

DIRECTORS’ REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

DIRECTORS’ REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

OUTSTANDING DIRECTORS’ SHARE AWARDS 
Each Executive Director holds awards under the Company’s LTIP, Deferred Bonus Plan (‘DBP’), SAYE Scheme and Executive Share Option Scheme (‘ESOS’)  
as follows.

SHAREHOLDER APPROVAL OF THE DIRECTORS’ REMUNERATION REPORT 
At the 2018 AGM, the votes in respect of the FY18 Directors’ Remuneration Report were as follows.   

FY18 DIRECTORS’ REMUNERATION REPORT

DIRECTOR

SHARE 
PLAN

DATE OF 
GRANT

SHARE 
PRICE  
AT GRANT

EXERCISE  
PRICE

NUMBER 
OF SHARES 
/OPTIONS 
AWARDED

PERFORMANCE PERIOD

VESTING DATE

Tom Joule

LTIP 2018

26 July 2018

£3.415

£0.01

98,097

Three years to end of FY21

DBP FY18

26 July 2018

£3.415

£0.01

48,803

-

Following announcement  
of the Group’s FY20 results

Following announcement  
of the Group’s FY20 results

LTIP 2017

17 August 2017

£3.14

DBP FY17

17 August 2017

£3.14

LTIP 20162

18 October 2017

£2.88

£0.01

£0.01

£0.01

106,858

Three years to end of FY20

24 July 2020

51,455

-

24 July 2020

194,767

Three years to end of FY19

6 July 2019

For

Against

Withheld

NUMBER

69,992,764

1,335,275

0

%

98.13

1.87

N/A

REMUNERATION COMMITTEE 
The members of the Committee are Jill Little (Chair), Ian Filby and David Stead.  The Group’s General Counsel attends the meeting as secretary to the Committee.  
The Committee meets at least once a year and has responsibility for:
 • Maintaining the remuneration policy; 
 • Reviewing and determining the remuneration packages of the Executive Directors;
 •  Monitoring the level and structure of the remuneration of Senior Management; and 
 • Production of the annual report on Directors’ remuneration. 

Colin Porter

 LTIP 2018 

26 July 2018 

£3.415 

£0.01 

101,025 

 Three years to end of FY21 

 DBP FY18 

26 July 2018 

£3.415 

£0.01 

50,260 

- 

Following announcement  
of the Group’s FY20 result 

Following announcement  
of the Group’s FY20 result 

The Chief Executive Officer and Chief Financial Officer occasionally attend meetings and provide information and support as requested.  Neither Executive 
Director is present when his remuneration package is considered. 

The duties of the Remuneration Committee are set out in its Terms of Reference, which are available on the Group’s website (www.joulesgroup.com) and are also 
available on request from the Company Secretary. 

LTIP 2017 

17 August 2017 

£3.14 

DBP FY17 

17 August 2017 

£3.14 

£0.01 

£0.01 

110,048 

Three years to end of FY20 

24 July 2020

52,990 

 - 

24 July 2020

LTIP 20161,2 

6 July 2016 

£1.72 

£0.01 

200,581 

Three years to end of FY19   

6 July 2019

Marc Dench 

 LTIP 2018 

26 July 2018 

£3.415 

£0.01 

77,599 

 Three years to end of FY21 

 DBP FY18 

26 July 2018 

£3.415 

£0.01 

75,063 

-

Following announcement  
of the Group’s FY20 result 

Following announcement  
of the Group’s FY20 result

LTIP 2017 

17 August 2017 

£3.14 

DBP FY17 

17 August 2017 

£3.14 

LTIP 20161,2 

6 July 2016 

£1.72 

DBP FY16 

14 July 2016 

£1.66 

£0.01 

£0.01 

£0.01 

£0.01 

119,617 

Three years to end of FY20

24 July 2020

54,142 

-

24 July 2020

191,860 

Three years to end of FY19

6 July 2019

132,132  

-

14 July 2019

1 Colin Porter and Marc Dench also received tax qualifying options of up to a maximum of £30,000, which were granted under the Tax Qualifying LTIP, and subject to the same 
performance conditions as the LTIP award.  The tax qualifying options have an exercise price of £1.72 per share (being the market value on the date of grant). The vesting of the LTIP 
award will be scaled back to take account of any gain made under the tax qualifying option. 
2 As detailed above LTIP 2016 will vest at 98.8% of the maximum potential award.   

This report was approved by the Board on 22 July 2019 and signed on its behalf by: 

JILL LITTLE 
Remuneration Committee Chairman 

 
 
 
 
  
60   DIRECTORS’ REPORT

DIRECTORS’ REPORT
JOULES GROUP PLC

The Directors present their Annual Report on the affairs of the Group, together with the financial statements and Auditors’ Report, for the 52 weeks ended 26 May 
2019.  The Governance Framework Section on pages 39 to 41 also forms part of this Directors’ Report.   

ACQUISITION OF THE COMPANY’S OWN SHARES 
At the AGM held on 27 September 2018, the Company was authorised in 
accordance with section 701 of the Companies Act 2006 (the ‘Act’) to make 
market purchases (within the meaning of section 693(4) of the Act) of up to 
8,750,114 Ordinary Shares (being approximately 10 per cent of the Share 
Capital) on such terms and in such manner as the Directors of the Company 
may from time to time determine.  This authority was not used during the year 
or up to the date of this report.  Shareholders will be asked to renew these 
authorities at the AGM as detailed in the next AGM Notice. The Company 
held no treasury shares during the year. 

DIRECTORS’ INTERESTS 
Details of the Directors’ beneficial interests are set out in the Remuneration 
Report on pages 45 to 59. 

DIRECTORS’ INDEMNITIES AND DIRECTORS AND 
OFFICERS’ LIABILITY INSURANCE 
The Company has purchased directors’ and officers’ liability insurance during 
the year as allowed by the Company’s articles. 

FINANCIAL RISK MANAGEMENT 
Details of the Directors’ assessment of the principal risks and uncertainties which 
could impact the business are outlined in the Principal Risks and Uncertainties 
section of this Annual Report.  The Board manages internal risk through the 
on-going review of the Group’s risk register and the Board manages external 
risk through the monitoring of the economic and regulatory environment and 
market conditions. 

GOING CONCERN 
The Directors have prepared a detailed forecast with a supporting business 
plan for the year ending 31 May 2020.  The forecast indicates that the Group 
will remain in compliance with covenants throughout the forecast period.  As 
such, the Directors have a reasonable expectation the Company and Group 
will have adequate resources to continue in operational existence for the 
foreseeable future.  The forecasts have also been stress tested through scenario 
analysis and the Directors remain confident in the validity of the going concern 
assumption.  As a result, they continue to prepare the financial statements on 
the basis of going concern. 

DIRECTORS 
The Directors of the Company during the period under review were, and 
subsequently to the date of this report, were: 
Neil McCausland (resigned 31 July 2018) 
Ian Filby (appointed 1 August 2018)
Tom Joule 
Colin Porter 
Marc Dench 
David Stead 
Jill Little 

RESULTS AND DIVIDENDS 
Results for the 52 weeks ended 26 May 2019 are set out in the Consolidated 
Income Statement on page 72.  The Directors are recommending a final 
dividend of 1.35 pence per share which, if approved at the AGM, will result in 
a full year dividend of 2.1 pence per share for FY19. 

ARTICLES OF ASSOCIATION 
A copy of the full articles of association are available on request from the 
Company Secretary and are also available on the Group’s website  
www.joulesgroup.com.  Any amendments to the articles of association can be 
made by a special resolution of the Shareholders. 

SHARE CAPITAL AND SUBSTANTIAL SHAREHOLDERS 
Details of the issued share capital, together with details of the movements 
during the year, are shown in Note 18 to the Consolidated Financial 
Statements.  The Company has one class of ordinary share and each ordinary 
share carries the right to one vote at general meetings of the Company. 

At 26 May 2019 the Company had been notified of the following substantial 
shareholders comprising 3% or more of the issued ordinary share capital of the 
Company: 

Tom Joule 
Octopus Investments 
Standard Life 
Blackrock 
Canaccord Genuity 
Columbia Threadneedle Investments  
Janus Henderson 
NFU Mutual Investment 

% of issued share capital 
32.06% 
9.66%
8.07% 
7.15% 
7.12%
3.28%
3.13%
3.11%

There have been no significant changes to substantial shareholders since the 
year end. 

DIRECTORS’ REPORT
JOULES GROUP PLC

DIRECTORS’ REPORT  61

VIABILITY STATEMENT 
The Directors have also assessed the Group’s prospects and viability over the 
three-year period to 29 May 2022.  This three-year assessment period was 
selected as it corresponds with the Board’s strategic planning horizon. 
In making this assessment, the Directors have taken account of the Group’s 
current financial position, annual budget for the year ending 31 May 2020, 
three-year plan forecasts and sensitivity analysis and testing. The Board also 
considered a number of other factors, including the Group business model 
and strategy, risks and uncertainties and risk management and internal control 
effectiveness.  While the principal risks and uncertainties could impact future 
performance, none of them is considered likely, individually or collectively, 
to affect the viability of the business during the three-year assessment period. 
The Group is operationally strong with a robust balance sheet and has a 
track record of delivering profitable and sustainable growth. The Group 
has borrowing facilities in place which cover the time period of this viability 
statement.
Based on this assessment, the Directors have a reasonable expectation that the 
Group will continue in operation and meet all its liabilities as they fall during 
the period up to 29 May 2022. 

POST BALANCE SHEET EVENTS 
There have been no material post balance sheet events. 

ANNUAL GENERAL MEETING 
The Company’s AGM will be held on 25 September 2019. 

FUTURE DEVELOPMENTS IN THE BUSINESS OF THE 
COMPANY 
The Strategic Report on pages 12 to 21 sets out the likely future developments 
of the Company. 

BRANCHES OUTSIDE THE UK 
In addition to subsidiary companies in USA, China and Hong Kong, the Group 
has branches in France and the Republic of Ireland. 

POLITICAL DONATIONS 
No political donations were made during the period under review. 

EMPLOYEE INVOLVEMENT 
The Directors recognise that communication with the Group’s employees is 
essential and the Group places importance on the contributions and view of 
its employees.  Details of employee involvement are set out in the Responsibly 
Joules section of this report on page 35. 

DISABLED EMPLOYEES 
Details of the Group’s policy in relation to disabled employees is set out in the 
Responsibly Joules section of this report on page 35. 

DISCLOSURE OF INFORMATION TO THE AUDITORS 
In the case of each Director in office at the date the Directors’ Report is 
approved, the following applies: 
 • The Director knows of no information, which would be relevant to the 

auditors for the purpose of their audit report, of which the auditors are not 
aware; and 

 • The Director has taken all steps that he/she ought to have taken as a 

director to make him/herself aware of any such information and to 
establish that the auditors are aware of it.

AUDITOR 
The Auditor, Deloitte LLP, have indicated their willingness to continue in office 
and a resolution seeking to re-appoint them will be proposed at the AGM. 

CHANGE OF CONTROL 
So far as the Directors are aware, there are no arrangements in place that 
the operation of which at a later date may result in a change of control of the 
Company. 

JONATHAN DARGIE  
Company Secretary 

  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
62   

STATEMENT OF DIRECTORS’ RESPONSIBILITIES  63

STATEMENT OF DIRECTORS’ RESPONSIBILITIES
JOULES GROUP PLC

The Directors are responsible for preparing the Annual Report and the financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law the Directors are required to prepare 
the group financial statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European Union and Article 
4 of the IAS Regulation and have elected to prepare the parent company 
financial statements in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards and applicable 
law), including FRS 101 “Reduced Disclosure Framework”. Under company 
law the directors must not approve the accounts unless they are satisfied that 
they give a true and fair view of the state of affairs of the company and of the 
profit or loss of the company for that period.

In preparing the parent company financial statements, the Directors are 
required to: 
 • select suitable accounting policies and then apply them consistently; 
 • make judgements and accounting estimates that are reasonable and 

prudent; 

 • state whether applicable UK Accounting Standards have been followed, 

subject to any material departures disclosed and explained in the financial 
statements; and 

 • prepare the financial statements on the going concern basis unless it is 

inappropriate to presume that the company will continue in business. 

In preparing the group financial statements, International Accounting Standard 
1 requires that directors: 
 • properly select and apply accounting policies; 
 • present information, including accounting policies, in a manner that 

provides relevant, reliable, comparable and understandable information;  

 • provide additional disclosures when compliance with the specific 

requirements in IFRSs are insufficient to enable users to understand the 
impact of particular transactions, other events and conditions on the entity’s 
financial position and financial performance; and 

 • make an assessment of the company’s ability to continue as a going 

concern. 

The Directors are responsible for keeping adequate accounting records that 
are sufficient to show and explain the company’s transactions and disclose 
with reasonable accuracy at any time the financial position of the company 
and enable them to ensure that the financial statements comply with the 
Companies Act 2006. They are also responsible for safeguarding the assets 
of the company and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the company’s website. 
Legislation in the United Kingdom governing the preparation and dissemination 
of financial statements may differ from legislation in other jurisdictions. 

RESPONSIBILITY STATEMENT  
We confirm that to the best of our knowledge: 
 • the financial statements, prepared in accordance with the relevant 

financial reporting framework, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the company and the 
undertakings included in the consolidation taken as a whole; 
 • the strategic report includes a fair review of the development and 

performance of the business and the position of the company and the 
undertakings included in the consolidation taken as a whole, together with 
a description of the principal risks and uncertainties that they face; and 
 • the Annual Report and Financial Statements, taken as a whole, are fair, 

balanced and understandable and provide the information necessary for 
shareholders to assess the company’s position and performance, business 
model and strategy. 

This responsibility statement was approved by the Board of Directors on 22 July 
2019 and is signed on its behalf by: 

MARC DENCH 
Chief Financial Officer 
22 July 2019

 
C H A P T E R

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C O N S O L I DAT E D   F I N A N C I A L   S TAT E M E N TS

RUNNING WILD IN STYLE

As a family lifestyle brand with an authentic heritage, we’re proud  
to say that we live the life our customers lead. We love to embrace the  
great outdoors – come rain or shine – we love long walks, picnics  
on the beach and gathering together with family and friends.

66   

AUDITOR’S REPORT  67

AUDITOR’S REPORT
JOULES GROUP PLC

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF JOULES GROUP PLC
In our opinion:

Summary of our audit approach

 • the financial statements of Joules Group plc (the ‘parent company’) 

and its subsidiaries (the ‘group’) give a true and fair view of the state 
of the group’s and of the parent company’s affairs as at 26 May 2019 
and of the group’s profit for the period then ended;

 • the group financial statements have been properly prepared in 

accordance with International Financial Reporting Standards (IFRSs) 
as adopted by the European Union;

 • the parent company financial statements have been properly 

prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice, including Financial Reporting Standard 101 
“Reduced Disclosure Framework”; and

 • the financial statements have been prepared in accordance with the 

requirements of the Companies Act 2006.

Key audit matters

Materiality

Scoping

The key audit matter that we identified in the current 
year is the accuracy and completeness of the returns 
provision. 

Within this report, any key audit matters which are the 
same as the prior year are identified with 

The materiality that we used for the group financial 
statements was £633,400 (2018: £559,000) which 
was determined on the basis of 5% of profit before tax 
(2018: 5% of profit before tax).

Our full scope audit procedures covered the main UK 
entity which accounted for 91% of the total revenue 
for the group and 97% of the group’s profit. We have 
undertaken specific procedures on certain balances in 
the group’s overseas subsidiaries to address specific 
risks to the group.

Significant changes 
in our approach

There have been no significant changes in our audit 
approach. 

The completeness of the stock in transit is no longer 
considered a key audit matter. 

CONCLUSIONS RELATING TO GOING CONCERN
We are required by ISAs (UK) to report in respect of the following matters 
where:

 • the directors’ use of the going concern basis of accounting in preparation 

of the financial statements is not appropriate; or 

 • the directors have not disclosed in the financial statements any identified 
material uncertainties that may cast significant doubt about the group’s or 
the parent company’s ability to continue to adopt the going concern basis 
of accounting for a period of at least twelve months from the date when 
the financial statements are authorised for issue.

We have nothing to report in respect of these matters.

We have audited the financial statements which comprise:

 • the consolidated income statement;

 • the consolidated statement of comprehensive income;

 • the consolidated statement of financial position and parent company 

statement of financial position;

 • the consolidated and parent company statements of changes in equity;

 • the consolidated cash flow statement; and

 • the related notes 1 to 36.

The financial reporting framework that has been applied in the preparation 
of the group financial statements is applicable law and IFRSs as adopted by 
the European Union. The financial reporting framework that has been applied 
in the preparation of the parent company financial statements is applicable 
law and United Kingdom Accounting Standards, including FRS 101 “Reduced 
Disclosure Framework” (United Kingdom Generally Accepted Accounting 
Practice).

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those 
standards are further described in the auditor’s responsibilities for the audit of 
the financial statements section of our report. 

We are independent of the group and the parent company in accordance 
with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) 
Ethical Standard as applied to listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. We believe that 
the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion.

68   AUDITOR’S REPORT

AUDITOR’S REPORT
JOULES GROUP PLC

KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the current period and 
include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These matters included those which had the 
greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a 
separate opinion on these matters.

In the prior year the completeness of inventory and goods in transit was included as a key audit matter. This is not included as a key audit matter in the current year 
as a result of no issues being noted in the prior year’s audit and due to enhanced controls being implemented to reduce the risk of transactions for goods in transit 
being recorded inappropriately.

ACCURACY AND COMPLETENESS OF THE RETURNS PROVISION 

Key audit matter 
description

As described in note 1 to the financial statements, the group has different revenue streams that have separate characteristics. 
Customers are entitled to return products after purchase for a defined period. The directors apply estimates in both the retail (stores 
and e-commerce) and wholesale business streams in determining the level of provision that is required. 

However, the returns from the e-commerce business are typically at a higher level than traditional store retailing which therefore 
makes the judgements involved more significant in determining the level of provision, the total returns provision is £1,548,000 as 
outlined in note 14, £1,102,000 of this relates to e-commerce sales. 

As outlined in note 1 of the financial statements, the presentation of the returns provision has been restated to reflect the adoption 
of IFRS 15. The provision is now shown at the gross sales value of expected returns with a corresponding right of return asset being 
recognised within current assets for the related value of inventory. 

The group uses an expected value method based on historical analysis of returns across the different revenue streams to model the 
potential reversal to revenue. The nature of the provision is judgemental in nature. Further information is given to this in note 1 within 
key sources of estimation. 

Given the significant level of judgement involved, we have also identified this as a potential fraud risk area.

We have evaluated the design and implementation of controls over the returns provision. 

We recalculated the provision for returns and tested the integrity of the data that has been used by management by agreeing through 
to underlying supporting evidence. 

In addition to testing details on a sample basis, we performed an analytical review of the returns provision based on gross levels of 
sales as well as comparing with historical levels of accuracy and levels of returns. 

How the scope of our 
audit responded to the 
key audit matter

AUDITOR’S REPORT
JOULES GROUP PLC

AUDITOR’S REPORT  69

OUR APPLICATION OF MATERIALITY
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions of a reasonably 
knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

GROUP FINANCIAL STATEMENTS

PARENT COMPANY FINANCIAL STATEMENTS

Materiality

£633,400 (2018: £559,000)

£627,000 (2018: £550,000)

Basis for determining 
materiality

5% of statutory profit before tax (2018: 5% of statutory profit 
before tax).

Rationale for the 
benchmark applied

We have assessed that the use of profit before tax is the most 
appropriate measure upon which to base materiality as this 
continues to be a key driver of the business’s value, is a critical 
component of the financial statements and a key metric that 
management use to monitor the performance of the business and 
communicate this to shareholders.

3% of net assets (2018:3% of net assets), but adjusted to be 
limited to an appropriate percentage of group materiality in both 
years.

We have assessed the use of the net asset balance to be 
appropriate as the parent company acts as a holding company 
for the group’s operations and as such, the value of its net assets 
is the key financial metric.

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £31,670 (2018: £27,950), as well as differences 
below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit Committee on disclosure matters that we identified 
when assessing the overall presentation of the financial statements.

AN OVERVIEW OF THE SCOPE OF OUR AUDIT
The group consists of operations in the UK, US, Hong Kong and China. There are no significant sub-consolidations and the group structure is consistent with the 
prior year with no acquisitions or disposals arising in the period. Our full scope audit procedures covered the main UK entity and the parent company. As the 
overseas subsidiaries act as distribution channels for the UK entity these were not deemed significant components. The main UK trading entity, Joules Limited 
contributes 91% of the group’s total revenue and generates 97% of the group’s profit and 92% of the group’s net assets before consolidation eliminations. 

As a result of the growth in the US component, this component has been subject to specific audit procedures on certain balances in the current year. This is an 
increase in scope from the prior year. The US component contributes 8% of the group’s total revenue and generates 7% of the group’s profit from profit-making 
entities, before consolidation eliminations.

The range of component materialities used were between £253,400 and £627,000 of group materiality. 

We have performed a retrospective review of returns received post year end to assess whether any contradictory evidence existed. 

All the audit work was undertaken directly by the group engagement team and no component auditors were used. 

We have assessed the impact and presentation of IFRS 15, which involved comparing to industry practice and assessing 
performance obligations within contracts.  

At the group level we also tested all consolidation adjustments and carried out analytical procedures to confirm our conclusion that there was no significant risk of 
misstatement of the aggregated financial information of the remaining components not subject to audit or audit of specified balances. 

Key observations

We are satisfied that the key assumptions applied in the returns provision are appropriate.

OTHER INFORMATION
The directors are responsible for the other information. The other information comprises the information included in the annual report other than the financial 
statements and our auditor’s report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express 
any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the 
financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact.

We have nothing to report in respect of these matters.

70   

AUDITOR’S REPORT  71

AUDITOR’S REPORT
JOULES GROUP PLC

RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities statement, the directors 
are responsible for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such internal control as 
the directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud  
or error.

In preparing the financial statements, the directors are responsible for assessing 
the group’s and the parent company’s ability to continue as a going concern, 
disclosing as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the 
group or the parent company or to cease operations, or have no realistic 
alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE 
FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about whether the financial 
statements as a whole are free from material misstatement, whether due to 
fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of 
these financial statements.

A further description of our responsibilities for the audit of the financial 
statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

REPORT ON OTHER LEGAL AND REGULATORY 
REQUIREMENTS

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE 
COMPANIES ACT 2006
In our opinion, based on the work undertaken in the course of the audit:

 • the information given in the strategic report and the directors’ report for the 
financial year for which the financial statements are prepared is consistent 
with the financial statements; and

 • the strategic report and the directors’ report have been prepared in 

accordance with applicable legal requirements.

In the light of the knowledge and understanding of the group and of the  
parent company and their environment obtained in the course of the audit, 
we have not identified any material misstatements in the strategic report or the 
directors’ report.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY 
EXCEPTION
Adequacy of explanations received and accounting records

Under the Companies Act 2006 we are required to report to you if, in our 
opinion:

 • we have not received all the information and explanations we require for 

our audit; or

 • adequate accounting records have not been kept by the parent company, 
or returns adequate for our audit have not been received from branches 
not visited by us; or

 • the parent company financial statements are not in agreement with the 

accounting records and returns.

We have nothing to report in respect of these matters.

Directors’ remuneration

Under the Companies Act 2006 we are also required to report if in our 
opinion certain disclosures of directors’ remuneration have not been made.

We have nothing to report in respect of these matters.

USE OF OUR REPORT
This report is made solely to the company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the company’s members 
those matters we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for the opinions we 
have formed.

ANDREW HALLS FCA 
(Senior statutory auditor)

For and on behalf of Deloitte LLP 
Statutory Auditor 
Nottingham, United Kingdom

22 July 2019

72   CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED FINANCIAL STATEMENTS  73

CONSOLIDATED INCOME STATEMENT
JOULES GROUP PLC

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
JOULES GROUP PLC

REVENUE

Cost of sales

GROSS PROFIT

Administrative expenses

Share-based payments

Total administrative expenses

OPERATING PROFIT

Finance costs 

PROFIT BEFORE TAX

Income tax expense

PROFIT FOR THE PERIOD

Basic earnings per share (pence)

Diluted earnings per share (pence)

52 WEEKS ENDED  
26 MAY 2019 
£’000

52 WEEKS ENDED  
27 MAY 2018 
£’000

NOTE

2

5

5

27

6

7

26

26

217,970

(98,583)

119,387

(103,665)

(2,616)

185,933

(82,403)

103,530

(90,226)

(1,766)

(106,281)

(91,992)

13,106

(251)

12,855

(2,701)

10,154

11.57

11.32

11,538

(348)

11,190

(2,564)

8,626

9.86

9.74

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
JOULES GROUP PLC

PROFIT FOR THE PERIOD

Items that will not be reclassified subsequently to profit or loss:

Net gain/(loss) arising on changes in fair value of hedging instruments entered into for cash flow hedges

Gains arising during the period on deferred tax on cash flow hedges

OTHER COMPREHENSIVE INCOME FOR THE PERIOD

Items that may be reclassified subsequently to profit or loss:

Exchange difference on translation of foreign operations

TOTAL COMPREHENSIVE INCOME FOR THE PERIOD

52 WEEKS ENDED  
26 MAY 2019 
£’000

52 WEEKS ENDED  
27 MAY 2018 
£’000

NOTE

10,154

8,626

20

20

3,378

(689)

2,689

20

157

13,000

(308)

31

 (277)

422

8,771

NON-CURRENT ASSETS 

Property, plant and equipment

Intangibles

Deferred tax

Derivative financial instruments

TOTAL NON-CURRENT ASSETS

CURRENT ASSETS

Inventories

Trade and other receivables

Right of return asset

Cash and cash equivalents

Derivative financial instruments

TOTAL CURRENT ASSETS

TOTAL ASSETS 

CURRENT LIABILITIES

Trade and other payables

Current corporation tax payable

Borrowings

Provisions

Right of return provision

Derivative financial instruments

TOTAL CURRENT LIABILITIES

NON-CURRENT LIABILITIES 

Borrowings

TOTAL NON-CURRENT LIABILITIES

TOTAL LIABILITIES

NET ASSETS

EQUITIES

Share capital

Hedging reserve

Translation reserve

EBT reserve

Merger reserve

Retained earnings

Share premium

TOTAL EQUITY

NOTE

26 MAY 2019 
£’000

27 MAY 2018 
RESTATED 
£’000

8

9

17

11

10

12

10

22

11

13

15

14

14

11

15

18

20

20

21

19

19

19

17,245

16,862

958

-

35,065

35,311

18,053

615

16,013

3,320

73,312

108,377

42,613

1,612

6,769

247

1,548

-

52,789

3,447

3,447

56,236

52,141

878

2,631

518

(322)

18,049

12,614

1,148

428

32,239

32,795 

16,456 

429

8,571 

910 

59,161

91,400

40,008 

1,355 

5,559 

264

1,196

1,680 

50,062

2,972

2,972

53,034

38,366

875 

(277)

361 

-

(125,807)

(125,807)

162,833

11,410

52,141

151,804 

11,410 

38,366

These financial statements of Joules Group plc (Company Registration Number 10164829) were approved by the Board of Directors and authorised for issue on 
22 July 2019 and were signed on behalf of the Board of Directors by:

MARC DENCH
Chief Financial Officer

22 July 2019

 
74   CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED FINANCIAL STATEMENTS  75

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
JOULES GROUP PLC

CONSOLIDATED CASH FLOW STATEMENT
JOULES GROUP PLC

MERGER 
RESERVE
£’000

HEDGING 
RESERVE
£’000

TRANSLATION 
RESERVE
£’000

EBT RESERVE
£’000

SHARE 
CAPITAL
£’000

SHARE 
PREMIUM
£’000

EARNINGS
£’000

TOTAL
 EQUITY
£’000

BALANCE AT 28 MAY 2017

(125,807)

(139)

875

11,410

142,956

29,234

Profit for the period

Other comprehensive income for 
the period

TOTAL COMPREHENSIVE 
INCOME FOR THE PERIOD

Basis adjustment to hedged 
inventory

Shares Issued (note 18)

Dividends Issued (note 28)

Credit to equity for equity-settled 
share-based payments excl. NI 
(note 27)

Gains arising during the period 
on deferred tax on share-based 
payments

-

-

-

-

-

-

-

-

Profit for the period

Other comprehensive income for 
the period

TOTAL COMPREHENSIVE 
INCOME FOR THE PERIOD

Basis adjustment to hedged 
inventory

EBT share purchases and 
commitments

Shares Issued (note 18)

Dividends Issued (note 28)

Credit to equity for equity-settled 
share-based payments excl. NI 
(note 27)

Gains arising during the period 
on deferred tax on share-based 
payments

-

-

-

-

-

-

-

-

-

(277)

422

(61)

-

422

-

-

-

-

-

361

-

157

-

(277)

139

-

-

-

-

-

2,689

2,689

157

219

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(322)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3

-

-

-

-

-

-

-

-

-

-

-

-

8,626

8,626

-

145

8,626

8,771

-

-

139

-

(1,663)

(1,663)

1,595

1,595

10,154

10,154

-

2,846

10,154

13,000

-

-

219

(322)

(3)

-

(1,800)

(1,800)

2,678

2,678

Cash generated from operations

PROFIT FOR THE PERIOD

Adjustments for:

Depreciation

Amortisation

Share-based payments

Finance expense

Tax expense

OPERATING CASH FLOWS BEFORE MOVEMENTS IN WORKING CAPITAL

Increase in inventory and right of return asset

Increase in receivables

Increase in payables and right of return provision

Interest paid

Tax paid

NET CASH FROM OPERATING ACTIVITIES

Cash flow from investing activities

Purchase of property, plant and equipment and intangible assets

NET CASH FROM INVESTING ACTIVITIES

Cash flow from financing activities

Purchase of shares in EBT

Repayment of borrowings

Proceeds from borrowings

Dividend paid

NET CASH FROM FINANCING ACTIVITIES

NET INCREASE IN CASH AND CASH EQUIVALENTS

Cash and cash equivalents at beginning of period

52 WEEKS ENDED  
26 MAY 2019 
£’000

52 WEEKS ENDED  
27 MAY 2018 
£’000

NOTE

10,154

8,626

8

9

27

5,126

2,672

2,616

251

2,701

23,520

(2,702)

(1,597)

3,125

22,346

(270)

(2,936)

19,140

6,360

1,453

1,766 

348

2,564

21,117

(11,601)

(2,443)

8,105 

15,178

(308)

(2,227)

12,643

8/9

(11,502)

(11,502)

(17,228)

(17,228)

23

23

28

23

(322)

(449)

2,134

-

(596)

8,500

(1,800)

(1,663)

(437)

7,201

8,571

241

6,241

1,656

6,964

(49)

8,571

BALANCE AT 27 MAY 2018

(125,807)

(277)

875

11,410

151,804

38,366

290

290

CASH GENERATED BY OPERATIONS 

BALANCE AT 26 MAY 2019

(125,807)

2,631

518

(322)

878

11,410

162,833

52,141

-

-

Effect of foreign exchange rate changes

CASH AND CASH EQUIVALENTS AT END OF PERIOD

22

16,013

76   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  77

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
JOULES GROUP PLC

1.  SIGNIFICANT ACCOUNTING POLICIES
STATEMENT OF COMPLIANCE
The financial information has been prepared in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the European Union.  The 
particular accounting policies adopted and applied are described below. 

The Group financial statements comprise the financial information of the parent 
undertaking and its subsidiary undertakings.

Joules Group plc is a public company limited by shares whose principal 
activities are the design and sale of lifestyle clothing, related accessories and 
a homeware range, through the multi-channel business structure including retail 
stores, e-commerce, county shows and events and wholesale. The company’s 
registered office is Joules Building, The Point, Rockingham Road, Market 
Harborough, Leicestershire, LE16 7QU.

For the year ended 26 May 2019 (the ‘Period’) the following subsidiaries 
of the Company were entitled to exemption from audit under s479A of the 
Companies Act 2006 relating to subsidiary companies.

SUBSIDIARY NAME 
Joules Investments Holdings Limited 

COMPANIES HOUSE 
REGISTRATION NUMBER
08752970

Joules Limited 

Joules Developments Limited 

Joules Property Limited 

02934327

11250107

11250113

APPLICATION OF NEW AND REVISED INTERNATIONAL FINANCIAL 
REPORTING STANDARDS (IFRSs)

Adoption of new and revised standards

With the exception of IFRS 9 and IFRS 15 which have been incorporated in 
to these financial statements, there have been no new IFRSs adopted in the 
current year which have materially impacted the Group’s financial statements. 

IFRS 9 – FINANCIAL INSTRUMENTS
OVERVIEW
IFRS 9, which replaces IAS 39 “Financial instruments: recognition and 
measurement” for annual periods beginning on or after 1 January 2018 covers 
the accounting for financial instruments: classification and measurement, 
impairment and hedge accounting. The Group applied IFRS 9 using the 
modified retrospective method, except for the hedge accounting requirements 
which were applied prospectively. The impact of the application of IFRS 9 
was not material to the net assets or profit of the Group for the Period or prior 
period. As a result, prior year balances have not been restated for IFRS 9. 

There were no changes to the carrying amounts of assets and liabilities on 
transition to IFRS 9.

IMPAIRMENT
The adoption of IFRS 9 in the period ended 26 May 2019 has changed the 
Group’s accounting for impairment losses for financial assets by replacing 
IAS 39’s incurred loss approach with a forward-looking Expected Credit 
Loss (‘ECL’) approach. Further detail on the transition from IAS 39 can found 
in note 12 “Trade and other receivables”. The new methodology adopted 
by the Group has not had a material impact on the level of provision held for 
impairment losses. 

HEDGE ACCOUNTING
The Group has applied the IFRS 9 hedge accounting model prospectively for 
the first time in the period ended 26 May 2019. IFRS 9 requires that hedge 
accounting relationships are aligned with the risk management objectives and 
strategy of the Group and applies a more qualitative and forward-looking 
approach to assessing hedge effectiveness. At the date of initial application 
of IFRS 9, all of the Group’s existing hedging relationships were eligible to 
be treated as continuing hedge relationships. Consistent with prior periods, 
the Group has continued to classify all hedging relationships as “derivatives 
designated as hedging instruments”. The change in fair value of the entire 
forward contract is accounted for in the Group’s cash flow hedge relationship 
and, as such, the adoption of the hedge accounting requirements of IFRS 9 did 
not have a significant impact on the Group’s financial statements.

IFRS 15 – REVENUE FROM CONTRACTS WITH CUSTOMERS
OVERVIEW
IFRS 15 supersedes IAS 11 “Construction contracts”, IAS 18 “Revenue” and 
related interpretations and it applies to all revenue arising from contracts with 
customers, unless those contracts are in the scope of other standards. The new 
standard establishes a five-step model to account for revenue arising from 
contracts with customers. Under IFRS 15, revenue is recognised at an amount 
that reflects the consideration to which an entity expects to be entitled to in 
exchange for transferring goods or services to a customer. The Group has 
adopted IFRS 15 using the fully retrospective method of adoption, thereby 
restating comparatives as summarised in the table below and did not apply 
any optional practical expedients. There was no impact on profit after tax or 
retained earnings. 

VARIABLE CONSIDERATION
Product sales are accounted for on a net basis excluding taxes, expected 
returns and wholesale volume discounts. Customers have a right of return 
within a specified period and therefore it is deemed that product sales 
include a variable element under IFRS 15. The Group uses the expected value 
method to estimate the value of goods that will be returned as this method 
best predicts the amounts of variable consideration to which the Group will 
be entitled. Under the old standard, IAS 18, expected returns were estimated 
using a similar approach and therefore no adjustment to the value of variable 
consideration was required on transition to IFRS 15. 

Under IFRS 15 a right of return is not a separate performance obligation and 
the Group is required to recognise revenue net of estimated returns. There 
is no change to the Group’s revenue recognition under IFRS 15, however 
the returns provision was previously recorded on a net basis (the amount of 
revenue relating to expected returns less the corresponding adjustment to cost 
of sales) within current liabilities. As a result, on adoption of IFRS 15 the Group 
was required to recognise a right of return asset on the balance sheet and 
a corresponding right of return liability.  Prior year comparatives have been 
adjusted accordingly.

In summary, the adjustments to the Balance Sheet were as follows:

27 MAY 2018 
AS PREVIOUSLY 
REPORTED 
£’000

ADJUSTMENTS 
£’000

27 MAY 2018 
RESTATED  
£’000

Current assets

Right of return asset

-

429

429

Current liabilities

Provisions

(1,031)

Right of return liability

-

767

(1,196)

Net position

(1,031)

-

(264)

(1,196)

(1,031)

The adoption of IFRS 15 in the period ended 26 May 2019 resulted in the 
recognition of a right of return asset of £615,000 (2018: £429,000) and a 
right of return liability of £1,548,000 (2018: £1,196,000).

At the date of authorisation of these financial statements, the following 
Standards and Interpretations which have not been applied in these financial 
statements were in issue but not yet effective (and in some cases had not yet 
been adopted by the EU):

IFRS 3 (amendments) 

Business combinations

IFRS 11 (amendments) 

Joint arrangements

IFRS 16 

IFRS 17 

Leases

Insurance contracts

IAS 1 (amendments) 

Definition of materiality

IAS 12 (amendments) 

Annual improvements

IAS 19 (amendments) 

Plan Amendment, Curtailment or Settlement

IAS 23 (amendments) 

Annual improvements

IAS 28 (amendments) 

Long-term interests in associates and joint ventures

IFRS 16 LEASES
The Directors have considered the impact of the adoption of the Standards and 
Interpretations listed above and have concluded that only IFRS 16 will have 
a material impact on the reported assets, liabilities and income statement for 
the Group. The standard will be applied for accounting periods starting after 
1 January 2019, therefore the Group’s first financial year that is impacted will 
be the year ending 31 May 2020. IFRS 16 requires operating leases to be 
capitalised on the Statement of Financial Position. The Group has decided to 
adopt the modified retrospective approach.  The Directors have performed 
a review of the effect of IFRS 16 on the Group and the impact is to create a 
‘right of use asset’ of approximately £59.9 million at 26 May 2019, being 
the present value of future lease obligations and with a corresponding ‘lease 
liability’.  Profit before tax in the year ended 26 May 2019 would have a 
marginal reduction of approximately £0.6 million as the result of the imputed 
finance charge on the ‘lease liability’ of £59.9 million, this impact reverses as 
the average lease lengths mature.  The cash flow impact is nil.

BASIS OF PREPARATION
The financial statements have been prepared on the historical cost basis, 
except for certain financial assets and liabilities that are measured at fair value 
at the end of each reporting period, as explained in the accounting policies 
below. 

For financial reporting purposes, fair value measurements are categorised 
into Level 1, 2 or 3 based on the degree to which the inputs to the fair value 
measurements are observable and the significance of the inputs to the fair 
value measurement, which are described as follows:

 • Level 1 inputs are quoted prices (unadjusted) in active markets for identical 
assets or liabilities that the entity can access at the measurement date;

 • Level 2 inputs are inputs, other than quoted prices included within Level 

1, that are observable for the asset or liability, either directly or indirectly; 
and

 • Level 3 inputs are unobservable inputs for the asset or liability.

The preparation of financial statements in conformity with International 
Financial Reporting Standards adopted by the European Union requires 
the use of estimates and assumptions that affect the reported amounts of 
assets and liabilities and disclosure of contingent assets and liabilities at the 
date of the financial statements and the reported amounts of revenues and 
expenses during the reported period.  Although these estimates are based on 
management’s best knowledge of current events and actions, actual results 
ultimately may differ from those estimates.

The principal accounting policies adopted are set out below.

BASIS OF CONSOLIDATION
The consolidated financial statements incorporate the financial statements of 
the Company and its subsidiaries. Control is achieved when the Company:

 • has power over the investee;

 • is exposed, or has rights, to variable returns from its involvement with the 

investee; and

 • has the ability to use its power to affect its returns.

The Company reassesses whether or not it controls an investee if facts and 
circumstances indicate that there are changes to one or more of the three 
elements of control listed above.

The Company considers all relevant facts and circumstances in assessing 
whether or not the Company’s voting rights in an investee are sufficient to give it 
power over the entity.

Consolidation of a subsidiary begins when the Company obtains control over 
the subsidiary and ceases when the Company loses control of the subsidiary. 

When necessary, adjustments are made to the financial statements of 
subsidiaries to bring their accounting policies into line with the Group’s 
accounting policies.

All intragroup assets and liabilities, equity, income, expenses and cash flows 
relating to transactions between members of the Group are eliminated in full on 
consolidation.

 
78   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  79

GOING CONCERN
The Directors have prepared a detailed forecast with a supporting business 
plan for the foreseeable future. The forecast indicates that the Group will 
remain in compliance with covenants throughout the forecast period.  As 
such, the Directors have a reasonable expectation the Company and Group 
will have adequate resources to continue in operational existence for the 
foreseeable future. As such, they continue to prepare the financial statements 
on the basis of going concern.

SALE OF GOODS AND REVENUE RECOGNITION
The Group’s contracts with customers for the sale of products generally include 
one performance obligation being the delivery of the goods. The Group has 
concluded that revenue from the sale of product should be recognised at the 
point in time when control of the asset is transferred to the customer i.e. on the 
delivery of the product. 

This does not represent a change to the Group’s accounting policy and 
therefore, the adoption of IFRS 15 does not have an impact on the timing of 
revenue recognition.

Revenue is measured at the fair value of the consideration received or 
expected to be receivable. Revenue is recorded excluding Value Added Tax 
and is reduced for actual and estimated customer returns, discounts, rebates 
and other similar allowances.

RETURNS PROVISION
Present obligations for the actual and estimated customer returns are 
recognised and measured as provisions when it is probable that the Group will 
be required to settle the obligation under sales contracts. Returns provisions 
in existence at the balance sheet date are expected to be utilised within 12 
months, the provision is recalculated at each balance sheet date taking into 
account recent sales and anticipated levels of returns.

PROPERTY, PLANT AND EQUIPMENT
Land and buildings held for use in the production or supply of goods or for 
administrative purposes, are stated in the Statement of Financial Position 
at their fair value, being the deemed cost at the date of acquisition, less 
any subsequent accumulated depreciation and subsequent accumulated 
impairment losses.  Assets in the course of construction for production, supply 
or administrative purposes, are carried at cost, less any recognised impairment 
loss. Depreciation of these assets commences when the assets are ready for 
their intended use.

Depreciation is provided at the following annual rates in order to write off 
each asset over its estimated useful life or, if held under a finance lease term, 
whichever is the shorter.

Land and Buildings 

-  Buildings straight line over 25 years, Land  

non-depreciating

Leasehold improvements -  straight line over the lease period, typically  

5-10 years

Fixtures and fittings 

- straight line over 3-5 years

Motor vehicles 

- straight line over 4 years

Useful lives are reviewed annually and carrying values adjusted in line with 
third party valuations where appropriate.

INTANGIBLE ASSETS
TRADE AND OTHER INTANGIBLES
Trademarks and other intangibles are measured initially at purchase cost and 
are amortised on a straight-line basis over their estimated useful life.

IT SYSTEMS
Software and IT represent computer systems and processes used by the Group 
in order to generate future economic value through normal business operations. 
The underlying assets are amortised over the period from which the Group 
expects to benefit, which is typically between three to eight years. The new ERP 
system is being depreciated over eight years.

INTANGIBLE ASSETS ACQUIRED SEPARATELY
Intangible assets with finite useful lives that are acquired separately are carried 
at cost less accumulated amortisation and accumulated impairment losses. 
Amortisation is recognised on a straight-line basis over their estimated useful 
lives. The estimated useful life and amortisation method are reviewed at the 
end of each reporting period, with the effect of any changes in estimate being 
accounted for on a prospective basis. 

RESEARCH AND DEVELOPMENT EXPENDITURE
Expenditure on research activities is recognised as an expense in the period in 
which it is incurred.

INTERNALLY-GENERATED INTANGIBLE ASSETS
An internally-generated intangible asset arising from development (or from the 
development phase of an internal project) is recognised if, and only if, all of 
the following have been demonstrated:

 • the technical feasibility of completing the intangible asset so that it will be 

available for use or sale;

 • the intention to complete the intangible asset and use or sell it;

 • the ability to use or sell the intangible asset;

 • how the intangible asset will generate probable future economic benefits;

 • the availability of adequate technical, financial and other resources to 
complete the development and to use or sell the intangible asset; and

 • the ability to measure reliably the expenditure attributable to the intangible 

asset during its development.

The amount initially recognised for internally-generated intangible assets is the 
sum of the expenditure incurred from the date when the intangible asset first 
meets the recognition criteria listed above. Where no internally-generated 
intangible asset can be recognised, development expenditure is recognised in 
profit or loss in the period in which it is incurred.

Subsequent to initial recognition, internally-generated intangible assets are 
reported at cost less accumulated amortisation and accumulated impairment 
losses.

DERECOGNITION OF INTANGIBLE ASSETS
An intangible asset is derecognised on disposal, or when no future economic 
benefits are expected from use or disposal.

Gains or losses arising from derecognition of an intangible asset, measured as 
the difference between the net disposal proceeds and the carrying amount of 
the asset are recognised in profit or loss when the asset is derecognised.

IMPAIRMENT OF TANGIBLE AND INTANGIBLE ASSETS
At each statement of financial position date, the Group reviews the carrying 
amounts of its tangible and intangible assets to determine whether there is 
any indication that those assets have suffered an impairment loss. If any such 
indication exists, the recoverable amount of the asset is estimated in order to 
determine the extent of the impairment loss (if any). Where it is not possible to 
estimate the recoverable amount of an individual asset, the Group estimates the 
recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in 
use. In assessing value in use, the estimated future cash flows are discounted 
to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset.

If the recoverable amount of an asset (or cash-generating unit) is estimated 
to be less than its carrying amount, the carrying amount of the asset (cash-
generating unit) is reduced to its recoverable amount. An impairment loss is 
recognised immediately in profit or loss.

INVENTORIES
Inventory is carried in the financial statements at the lower of cost and net 
realisable value.  Cost includes product purchase price and associated inward 
transportation costs.  Net realisable value is based on estimated selling price 
less further costs incurred to disposal.

TAXATION
Income tax expense represents the sum of the tax currently payable and 
deferred tax.

CURRENT TAX
The tax currently payable is based on taxable profit for the year. Taxable profit 
differs from net profit reported in the income statement because it excludes 
items of income or expense that are taxable or deductible in other years and 
items that are never taxable or deductible.

The Group’s current tax is calculated using tax rates that have been enacted or 
substantively enacted by the balance sheet date.

DEFERRED TAX
Deferred tax is recognised on temporary differences between the carrying 
amounts of assets and liabilities in the financial statements and the 
corresponding tax bases used in the computation of taxable profit. 

Deferred tax liabilities are generally recognised for all taxable temporary 
differences and deferred tax assets are recognised to the extent that it is 
probable that taxable profits will be available against which deductible 
temporary differences can be utilised. 

Deferred tax assets and liabilities are recognised for taxable temporary 
differences associated with investments in subsidiaries, following the relevant 
accounting for utilising temporary differences. 

Deferred tax liabilities and assets are measured at the tax rates that are 
expected to apply in the period in which the liability is settled or the asset 
realised, based on tax rates and tax laws enacted by the end of the reporting 
period.

The measurement of deferred tax liabilities and assets reflects the tax 
consequences that would follow from the manner in which the Group expects, 
at the end of the reporting period, to recover or settle the carrying amount of its 
assets and liabilities.

CURRENT AND DEFERRED TAX FOR THE YEAR
Current and deferred tax are recognised in profit or loss, except when they 
relate to items that are recognised in other comprehensive income or directly in 
equity, in which case, the current and deferred tax are also recognised in other 
comprehensive income or directly in equity respectively. 

FOREIGN CURRENCIES
Transactions entered into by the Group entities in a currency other than the 
currency of the primary economic environment in which they operate (their 
“functional currency”) are recorded at the rates ruling when the transaction 
occur. Foreign currency monetary assets and liabilities are translated at 
the rates ruling at the reporting date. Exchange differences arising on the 
retranslation of unsettled monetary assets and liabilities are recognised 
immediately in the Consolidated Statement of Comprehensive Income. 
The assets and liabilities of overseas subsidiaries denominated in a foreign 
currency, including fair value adjustments arising on consolidation, are 
translated at foreign exchange rates ruling at the balance sheet date. The 
revenues and expenses of overseas subsidiaries are translated into sterling 
using average foreign exchange rates ruling at the date of transaction. 
Foreign exchange differences arising on retranslation are recognised in the 
retranslation reserve in equity.

HIRE PURCHASE AND LEASING COMMITMENTS (LEASING)
Leases are classified as finance leases whenever the terms of the lease transfer 
substantially all the risks and rewards of ownership to the lessee. All other 
leases are classified as operating leases.

THE GROUP AS LESSEE
Assets held under finance leases are initially recognised as assets of the Group 
at their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments. The corresponding liability to the lessor is 
included in the consolidated statement of financial position as a finance lease 
obligation.

Lease payments are apportioned between finance expenses and reduction 
of the lease obligation so as to achieve a constant rate of interest on the 
remaining balance of the liability. Contingent rentals are recognised as 
expenses in the periods in which they are incurred.

Operating lease payments are recognised as an expense on a straight-line 
basis over the lease term.  Certain rental expenses are determined on the basis 
of revenue achieved in specific retail locations and accrued for on that basis.

PENSIONS
The Group operates a defined contribution pension scheme. Contributions 
payable for the period are recognised as an expense when employees have 
rendered service entitling them to the contributions.

PROVISIONS 
Provisions are recognised when the Group has a present obligation (legal 
or constructive) as a result of a past event, it is probable that the Group will 
be required to settle the obligation and a reliable estimate can be made of 
the amount of the obligation, net of any third-party recoveries that can be 
measured reliably.

The amount recognised as a provision is the best estimate of the consideration 
required to settle the present obligation at the end of the reporting period, 
taking into account the risks and uncertainties surrounding the obligation. 

LEASE DILAPIDATION
The Group recognises present obligations arising from lease contracts where 
it is required to restore leased properties to their pre-lease condition upon the 
expiry of leases. Lease dilapidations provisions are expected to be utilised in 
the next financial year.

FINANCIAL INSTRUMENTS
Financial assets and financial liabilities are recognised when a group entity 
becomes a party to the contractual provisions of the instruments.

Financial assets and financial liabilities are initially measured at fair value. 
Transaction costs that are directly attributable to the acquisition or issue of 
financial assets and financial liabilities are added to or deducted from the fair 
value of the financial assets or financial liabilities, as appropriate, on initial 
recognition.

80   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  81

FINANCIAL ASSETS
TRADE AND OTHER RECEIVABLES
Trade and other receivables originated by the Company are stated at 
amortised cost as reduced by appropriate allowances for doubtful debts 
using the Expected Credit Loss model, as detailed in note 12 “Trade and other 
receivables”.

SHARE-BASED PAYMENTS
Equity-settled share-based payments to employees are measured at the 
fair value of the equity instruments at the grant date. The fair value excludes 
the effect of non-market-based vesting conditions. Details regarding the 
determination of the fair value of equity-settled share-based transactions are 
set out in note 27.

Trade and other receivables that have fixed or determinable payments that are 
not quoted in an active market are classified as ‘Trade and other receivables’. 
They are measured at amortised cost using the effective interest method, less 
any impairment. Interest income is recognised by applying the effective interest 
rate, except for short-term receivables when the recognition of interest would 
be immaterial.

CASH AND CASH EQUIVALENTS
Cash and cash equivalents are measured at fair value, based on the relevant 
exchange rates at the Statement of Financial Position and include overdrafts 
where these are used on a day-to-day basis to manage cash.

OTHER FINANCIAL LIABILITIES 
Other financial liabilities, including loans payable, are initially measured at 
fair value, net of transaction costs. Other financial liabilities are subsequently 
measured at amortised cost.

LOANS PAYABLE
Interest-bearing loans are initially recorded on the day that the loans are 
advanced at the net proceeds received.

At subsequent reporting dates, interest-bearing borrowings are measured at 
amortised cost.  Finance charges, including premiums payable on settlement or 
redemption and direct issue costs, are accounted for on the accrual basis in the 
statement of comprehensive income using the effective interest rate method and 
are added to the carrying amount of the instrument to the extent that they are 
not settled in the period in which they arise.

TRADE PAYABLES
Trade payables are stated at amortised cost.

DERIVATIVE FINANCIAL INSTRUMENTS AND CASH FLOW HEDGES
The Group holds derivative financial instruments to hedge its foreign currency 
exposures.  These derivatives, classified as cash flow hedges, are initially 
recognised at fair value and then re-measured at fair value at the end of 
each reporting date. Hedging relationships are documented at inception 
and effectiveness is tested throughout their duration. Changes in the value of 
cash flow hedges are recognised in other comprehensive income and any 
ineffective portion is immediately recognised in the income statement.   
If the firm commitment or forecast transaction that is the subject of a cash flow 
hedge results in the recognition of a non-financial asset or liability, then at the 
time the asset is recognised, the associated gains or losses on the derivative 
that had been previously recognised in other comprehensive income are 
included in the initial measurement of the asset or liability. For hedges that do 
not result in the recognition of an asset or liability, amounts deferred in other 
comprehensive income are recognised in the statement of comprehensive 
income in the same period in which the hedged item affects net profit.

The fair value determined at the grant date of the equity-settled share-based 
payments is expensed on a straight-line basis over the vesting period, based 
on the Group’s estimate of equity instruments that will eventually vest. At each 
balance sheet date, the Group revises its estimate of the number of equity 
instruments expected to vest as a result of the effect of non-market-based 
vesting conditions. The impact of the revision of the original estimates, if any, is 
recognised in profit or loss such that the cumulative expense reflects the revised 
estimate, with a corresponding adjustment to equity reserves.

SHARES HELD BY EBT
During the year Joules Group plc set up an Employee Benefit Trust (“EBT”) to 
provide for the issue of shares to Group employees, principally under share 
option schemes. Shares in the Company held by the EBT are included in the 
Statement of Financial Position at cost, including any directly attributable 
incremental costs, as a deduction from equity.

CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF 
ESTIMATION UNCERTAINTY
Drawing up the financial statements in accordance with IFRS requires 
management to make the necessary estimates and assessments. Estimates are 
based on past experience and other reasonable assessment criteria. There 
remains a probability, however, that the estimates and assessments will bring 
about an adjustment in the value of the assets and liabilities in the next financial 
year.

In accordance with IAS 1 the Group is required to disclose critical accounting 
judgements and key source of estimation uncertainty. The Directors have 
assessed that there are no critical accounting judgements.  In preparing the 
financial statements the Directors have made estimates with regard to the 
variable consideration element within product sales as a result of returns. The 
Directors use their accumulated historical knowledge of returns to model the 
level of provision required as outlined in note 14.

2.  REVENUE
The revenue and profit before taxation are attributable to the one principal 
activity of the Group.

Sale of goods

52 WEEKS ENDED  
26 MAY 2019 
£’000

52 WEEKS ENDED  
27 MAY 2018
£’000

217,970

217,970

185,933

185,933

3.  SEGMENT REPORTING
The Group has three reportable segments; Retail, Wholesale and Other. For each of the three segments, the Group’s chief operating decision maker (the ‘Board’) 
reviews internal management reports on a monthly basis. Each segment can be summarised as follows:

 • Retail: Retail includes sales and costs relevant to stores, e-commerce, shows and franchises

 • Wholesale: Wholesale includes sales and costs relevant to the sale of products to other retail businesses or distributors for onward sale to their customer

 • Other: Other includes income from licencing, central costs and items that are not distinguishable into the segments above

The accounting policies of the reportable segments are the same as described in note 1. Information regarding the results of each reportable segment is included 
below. Segment results before non-recurring costs, being underlying earnings before interest, taxation, share-based payments, depreciation and amortisation, are 
used to measure performance as management believes that such information is the most relevant in evaluating the performance of certain segments relative to other 
entities that operate within these industries. 

There are no discontinued operations in the period. 

52 WEEKS ENDED 26 MAY 2019

REVENUE

Cost of sales

GROSS PROFIT

Administration expenses

SEGMENT RESULT

Reconciliation of segment result to profit before tax

SEGMENT RESULT

Depreciation and amortisation

Share-based payments (incl. NI)

Finance costs

PROFIT BEFORE TAX

52 WEEKS ENDED 27 MAY 2018

REVENUE

Cost of sales

GROSS PROFIT

Administration expenses

SEGMENT RESULT

Reconciliation of segment result to profit before tax

SEGMENT RESULT

Depreciation and amortisation

Share-based payments (incl. NI)

Finance costs

PROFIT BEFORE TAX

RETAIL
£’000

WHOLESALE
£’000

OTHER
£’000

TOTAL
£’000

159,088

57,088

1,794

217,970

(62,682)

(35,901)

-

(98,583)

96,406

21,187

1,794

119,387

(56,350)

(11,963)

(27,554)

(95,867)

40,056

9,224

(25,760)

23,520

40,056

9,224

(25,760)

23,520

(4,390)

(663)

(2,745)

(7,798)

(2,616)

(251)

12,855

129,680 

55,528 

725 

185,933 

(48,636)

(33,767)

- 

(82,403)

81,044 

21,761 

725 

103,530 

(46,586)

(10,334)

(25,493)

(82,413)

34,458 

11,427 

(24,768)

21,117 

34,458 

11,427 

(24,768)

21,117 

(4,656)

(410)

(2,747)

(7,813)

(1,766)

(348)

11,190

82   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  83

GEOGRAPHICAL INFORMATION
The Group’s revenue from external customers and non-current assets by geographical location are detailed below.

52 weeks ended 26 May 2019

Revenue

Non-current assets

52 weeks ended 27 May 2018

Revenue

Non-current assets

4.  INFORMATION REGARDING DIRECTORS AND EMPLOYEES

Staff costs during the period

Wages and salaries

Social security costs

Other pension costs

Equity-settled share-based payment charges (excl. NI)

The average number of employees (including executive directors) was:

Head office

Stores and Shows

Warehousing

DIRECTORS’ REMUNERATION
The tables below detail the total remuneration earned by each Executive Director:

UK
£’000

INTERNATIONAL
£’000

TOTAL
£’000

182,917

33,845

161,499 

31,361 

35,053

1,220

24,434 

878 

217,970

35,065

185,933 

32,239 

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

32,846

3,903

793

2,677

40,219

539

1,152

132

1,823

30,260

2,731

351

1,595

34,937

452

1,169

144

1,765

52 WEEKS ENDED  
26 MAY 2019

Executive Directors

T S L Joule

C N Porter

M S Dench

Non-Executive Directors

I F Filby*

N W McCausland**

J C Little

D A Stead

TOTAL

SALARIES/
FEES
£’000

TAXABLE 
BENEFITS
£’000

PENSION
£’000

ANNUAL 
BONUS
(including 
deferred bonus)  
£’000

338.3

348.0

267.7

100.0

13.3

50.0

55.0

22.9

22.2

16.4

-

-

-

-

15.8

17.4

13.4

-

-

-

-

188.1

193.8

148.9

-

-

-

-

LTIP
£’000

507.2

522.4

499.7

-

-

-

-

TOTAL 
REMUNERATION
£’000

1,072.3

1,103.8

946.1

100.00

13.3

50.0

55.0

1,172.3

61.5

46.6

530.8

1,529.3

3,340.5

52 WEEKS ENDED  
27 MAY 2018

Executive Directors

T S L Joule

C N Porter

M S Dench

Non-Executive Directors

N W McCausland**

J C Little

D A Stead

TOTAL

*Appointed 1 August 2018
**Resigned 31 July 2018

SALARIES/FEES
£’000

TAXABLE BENEFITS
£’000

PENSION
£’000

ANNUAL BONUS 
(INCLUDING 
DEFERRED BONUS)
£’000

TOTAL 
REMUNERATION
£’000

335.0

345.0

257.5

85.0

50.0

55.0

21.1

22.6

14.7

-

-

-

16.7

17.3

16.2

-

-

-

533.4

343.2

384.3

-

-

-

706.2

728.1

672.7

85.0

50.0

55.0

1,127.5

58.4

50.2

1,060.9

2,297.0 

The number of Directors to whom retirement benefits have accrued during the Period was 3 (2018: 3).

5.  PROFIT FOR THE YEAR
Profit before tax is stated after charging/(crediting):

Cost of inventories recognised as expense

Staff costs (see note 4)

Property rent and service charges

Transportation, carriage and packaging

Depreciation of property, plant and equipment

Amortisation of intangible assets 

Net foreign exchange gains

Write down of inventory in the period

Other expenses

Amortisation of intangible assets is included within administrative expenses in the income statement.

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

85,948

40,219

13,998

10,517

5,126

2,672

43

57

46,284

204,864

69,794

34,937

13,534

10,110

6,360

1,453

(796)

150

38,853

174,395

84   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  85

In addition to the amount charged to the income statement, the following amounts relating to tax have been recognised in other comprehensive income.

Deferred taxation (note 17)

Gain/(loss) arising during the period on deferred tax on cash flow hedges

TOTAL INCOME TAX GAIN/(LOSS) RECOGNISED IN OTHER COMPREHENSIVE INCOME

(689)

(689)

31

31

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

b) Factors affecting the tax charge for the period

There are reconciling items between the expected tax charge and the actual, which are shown below:

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

PROFIT BEFORE TAXATION

UK corporation tax at the standard rate

Profit multiplied by the standard rate in the UK

Effects of:

Expenses not deductible for tax purposes and other permanent differences

Depreciation and amortisation on non-qualifying assets

Difference in overseas tax rate

Effect of adjustment in deferred tax rate

Adjustment in respect of prior period (current tax)

Share-based payments

R&D expenditure credits

Adjustment in respect of prior period (deferred tax)

TAX EXPENSE FOR THE PERIOD (NOTE 7A]

12,855

19.0%

2,442

170

281

45

59

(26)

(302)

(25)

56

2,701

11,190

19.0%

2,126

216

347

17

45

(39)

-

-

(148)

2,564

The Finance Act 2015 included provisions to reduce the rate of UK corporation tax to 19% with effect from 1 April 2017. The Finance Act 2016 included provisions 
to further reduce the rate of UK corporation tax to 17% with effect from 1 April 2020. Deferred taxation is measured at tax rates that are expected to apply in 
the periods in which temporary timing differences are expected to reverse based on tax rates and laws that have been enacted or substantively enacted at the 
balance sheet date. Accordingly, the rate used to calculate deferred tax assets and liabilities is the effective rate at the date the deferred tax is expected to be 
realised.

The UK corporation tax at the standard rate for the year is therefore 19.0% (2018: 19.0%). 

AUDITORS’ REMUNERATION

The analysis of auditor's remuneration is as follows:

Audit of these financial statements

Audit of financial statements of subsidiaries of the Company

TOTAL AUDIT FEES

Other services pursuant to legislation:

Tax advice

Audit related assurance services

Remuneration and share plan advisory

Other Services

TOTAL NON-AUDIT FEES

6.  FINANCE COSTS

Credit facility interest

Term loan interest

Finance lease interest

7.  INCOME TAX

a) Analysis of charge in the period

Current tax

UK corporation tax based on the profit for the period

Adjustment in respect of prior periods

Overseas tax

TOTAL CURRENT TAX CHARGE

Deferred taxation (note 17)

Adjustment in respect of prior periods

Deferred tax on share-based payments

Pension contributions

Short lease premiums tax deductions

Movement in fixed asset timing differences

Movement on disallowable provision

TOTAL DEFERRED TAXATION CHARGE/(CREDIT)

TAX CHARGE FOR THE PERIOD (NOTE 7B)

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

10

106

116

7

4

16

-

27

8

90

98

13

4

22

7

46

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

210

23

18

251

254

56

38

348

52 WEEKS ENDED 
26 MAY 2019 
£’000

52 WEEKS ENDED 
27 MAY 2018 
£’000

3,029

(26)

197

3,200

56

(543)

(64)

(8)

78

(18)

(499)

2,701

3,090

(39)

17

3,068

(148)

(290)

-

-

(89)

23

(504)

2,564

86   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  87

8.  PROPERTY, PLANT AND EQUIPMENT

9.  INTANGIBLES

Cost

At 28 May 2017

Additions

Disposals

Transfers

At 27 May 2018

Additions

Disposals

Transfers

At 26 May 2019

Accumulated depreciation

At 28 May 2018

Charge for the period

Disposals

Transfers

At 27 May 2018

Charge for the period

Disposals

Transfers

At 26 May 2019

Net book value

At 28 May 2017

At 27 May 2018

At 26 May 2019

LAND & 
BUILDINGS
£’000

LEASEHOLD 
IMPROVEMENTS
£’000

FIXTURES AND 
FITTINGS
£’000

MOTOR  
VEHICLES
£’000

- 

4,715 

- 

-

4,715 

2,676

-

-

7,391

-

-

-

-

-

-

-

-

- 

4,715 

7,391

100 

- 

(100)

-

- 

-

-

-

-

77

23 

(100)

-

-

-

-

-

-

23 

- 

-

28,195 

8,437 

(7,233)

(1,318)

28,081 

2,357

-

(988)

29,450

16,581

6,331 

(7,233)

(929)

14,750 

5,123

-

(277)

19,596

11,614 

13,331 

9,854

126 

- 

(33)

-

93 

-

(34)

-

59

117

6 

(33)

-

90 

3

(34)

-

59 

9 

3 

-

TOTAL
£’000

28,421 

13,152 

(7,366)

(1,318)

32,889 

5,033

(34)

(988)

36,900

16,775

6,360 

(7,366)

(929)

14,840 

5,126

(34)

(277)

19,655

11,646 

18,049 

17,245

PROPERTY, PLANT AND EQUIPMENT
Disposal of motor vehicles during the period relates to a fully depreciated vehicle that is no longer in use.

Transfers in the current period relate to trademarks and other intangibles which were previously recorded within Plant, Property and Equipment being reclassified to 
Trademarks and other intangibles. 

Transfers in the prior period relate to capital expenditure with regard to the new ERP System which was previously recorded within Plant, Property and Equipment 
being reclassified to Intangible Assets - IT Systems expenditure. 

During the previous financial year the Directors conducted a detailed review of the Group’s fixed assets. As a result of this review £7,366,000 of Leasehold 
improvements, Fixtures and fittings and Motor vehicles of nil book value items which were no longer in existence or in use as at the balance sheet date were 
identified, these were recorded as a disposal in the period. 

Land & buildings comprise of land, buildings and capitalised borrowing costs in relation to the ongoing development of the site intended for use as the Group’s 
new head office. 

Cost

At 28 May 2017

Additions

Disposals

Transfers

At 27 May 2018

Additions

Disposals

Transfers

At 26 May 2019

Accumulated amortisation

At 28 May 2017

Charge for the period

Disposals

Transfers

At 27 May 2018

Charge for the period

Disposals

Transfers

At 26 May 2019

Net book value

At 28 May 2017

At 27 May 2018

At 26 May 2019

TRADEMARKS 
AND OTHER 
INTANGIBLES 
£’000

IT SYSTEMS
£’000

 TOTAL
£’000

-

-

-

-

-

179

-

999

13,037

13,037

4,179

(1,111)

1,318

17,423

6,030

-

(11)

4,179

(1,111)

1,318

17,423

6,209

-

988

1,178

23,442

24,620

-

-

-

-

-

120

-

277

397

-

-

781

3,538

1,453

(1,111)

929

4,809

2,552

-

-

7,361

9,499

12,614

16,081

3,538

1,453

(1,111)

929

4,809

2,672

-

277

7,758

9,499

12,614

16,862

INTANGIBLE ASSETS
Transfers in the current period relate to trademarks and other intangibles which were previously recorded within Plant, Property and Equipment being reclassified to 
Trademarks and other intangibles. 

Transfers in the prior period relate to capital expenditure with regard to the new ERP System which was previously recorded within Plant, Property and Equipment 
being reclassified to Intangible Assets - IT Systems expenditure.

During the previous financial year the Directors conducted a detailed review of the Group’s intangible fixed assets. As a result of this review £1,111,000 of nil book 
value IT System items which were no longer in existence or in use as at the balance sheet date were identified, these were recorded as a disposal in the period.

88   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  89

10.   INVENTORIES

Goods for resale

Goods in transit 

26 MAY 2019  
£’000

27 MAY 2018  
£’000

26,403

8,908

35,311

22,441                                                       

10,354                                                      

32,795

The cost of inventories recognised as an expense during the year in respect of continuing operations in the 52 weeks ended 26 May 2019 was £85,948,000 
(2018: £69,794,000).

During the period, the cost of inventories recognised as an expense includes £103,000 (2018: £138,000 ) of inventory previously provided for which was sold 
and the provision was therefore released. The cost of inventories recognised as an expense includes £696,000 for the 52 weeks ended 26 May 2019 (2018: 
£150,000) in respect of write-downs of inventory to net realisable value. 

Product is purchased on a seasonal basis with the intention of selling that stock within 12 months of the purchase date. Any aged stock is appropriately provided for.

Right of return asset

26 MAY 2019  
£’000

27 MAY 2018  
£’000

615

615

429

429

The right of return asset represents the Group’s right to recover products from customers where customers exercise their right of return. The Group uses its 
accumulated historical experience to estimate the number of returns using the expected value method.

11.  DERIVATIVE FINANICAL INSTRUMENTS

FORWARD CONTRACTS AND OPTIONS
The Group enters into forward foreign exchange contracts and options to manage the risk associated with anticipated sale and purchase transactions which are 
denominated in foreign currencies. 

As at 26 May 2019, the Group had 72 (2018: 135) forward foreign exchange contracts outstanding. Derivative financial instruments are carried at fair value, 
further detailed on note 24.

The following table details the USD foreign currency contracts outstanding as at the balance sheet date.

AVERAGE  
EXCHANGE RATE
2018 
2019 
£/$
£/$

FOREIGN  
CURRENCY

NOTIONAL  
VALUE

FAIR  
VALUE

2019 
$’000

2018 
$’000

2019 
£’000

2018 
£’000

2019 
£’000

2018 
£’000

OUTSTANDING CONTRACTS

Buy U.S. Dollars

Less than 3 months

3 to 6 months

6 months and above

1.3317

1.3820

41,000

74,050

30,793

53,581

1.4158

1.2733

7,000

25,150

4,945

19,752

545

1.4306

1.3049

19,375

29,050

13,532

22,263

(894)

(572)

1,124

1,617

1,158

1.3673

1.3416

67,375

128,250

49,270

95,596

3,320

(342)

The Company does not hold Euro to GBP forward options (2018: nil). The US Dollar spot rate at 26 May 2019 was $1.2691/ £1.

The fair value of cash flow hedges of the Group as at 26 May 2019 was an asset of £3,320,000 (2018: £1,338,000) and a liability of £nil (2018: £1,680,000) 
resulting in a net asset of £3,320,000 (2018: net liability £342,000), further detailed in note 24.

The ineffective component of the cash flow hedge is insignificant and therefore the entire value of the continuing hedges at the year end is recognised within the 
cash flow hedge reserve.

12.  TRADE AND OTHER RECEIVABLES

Trade receivables – gross

Less: allowance for expected credit losses (calculated under IFRS 9)

Trade receivables – net

Other receivables

Prepayments

26 MAY 2019  
£’000

27 MAY 2018  
£’000

6,955

(325)

6,630

1,289

10,134

6,730 

(592)

6,138 

582 

9,736 

TOTAL TRADE AND OTHER RECEIVABLES

18,053

16,456

All of the Other receivables and Prepayment balances above are deemed to be current and do not include impaired assets. The maximum exposure to credit risk 
at the reporting date is the carrying value of each class of asset. 

The Group has no significant concentration of credit risk, with exposure spread over a large number of counterparties and customers. Accordingly, the Directors 
believe that there is no further credit provision risk required in excess of the allowance for doubtful debts. 

During the year the Group adopted IFRS 9, which resulted in a change in the accounting for impairment losses, as noted in the significant accounting policies note. 
The new standard replaced the incurred loss approach under IAS 39 “Financial instruments” with a forward-looking Expected Credit Loss (‘ECL’) approach.

The standard credit period on sales of goods is 30 days. Interest may be charged on outstanding trade receivables. The Group measures the loss allowance for 
trade receivables at an amount equal to lifetime ECL. The expected credit losses on trade receivables are estimated using a provision matrix by reference to past 
default experience of the debtor and an analysis of the debtor’s current financial position, adjusted for factors that are specific to the debtor, general economic 
conditions of the industry in which the debtors operate and an assessment of both the current as well as the forecast direction of trading conditions at the reporting 
date. All trade receivable balances are assessed individually.

The Group writes off a trade receivable when there is information indicating that the debtor is in severe financial difficulty and there is no realistic prospect of 
recovery, e.g. when the debtor has been placed under liquidation or has entered into bankruptcy proceedings, or when the trade receivables are over two years 
past due, whichever occurs earlier. None of the trade receivables that have been written off is subject to enforcement activities.

The allowance provision for impairment calculated under IAS 39 “Financial instruments: Recognition and measurement” and IFRS 9 “Financial instruments” at 27 
May 2018 are not materially different. Accordingly, there are no adjustments on transition. 

The following table details the risk profile of trade receivables based on the Group’s provision matrix. As the Group’s historical credit loss experience does not show 
significantly different loss patterns for different customer segments, the provision for loss allowance based on past due status is not further distinguished between the 
Group’s different customer base:

26 MAY 2019

Expected credit loss

Gross carrying amount

Loss allowance

NET TRADE RECEIVABLES

NOT PAST DUE
£’000

0%

4,495

(8)

4,487

<30
£’000

2%

1,390

(32)

1,358

31-60
£’000

3%

632

(16)

616

>61
£’000

61%

438

(269)

169

TOTAL
£’000

5%

6,955

(325)

6,630

As at the date of the approval of these financial statements a total of £4,972,000 has been received in relation to the above trade receivables as follows: 
£2,820,000 not past due, £1,398,000 <30 days past due, £536,000 31-60 days past due, £218,000 and >61 days past due.

27 MAY 2018

Expected credit loss

Gross carrying amount

Loss allowance

NET TRADE RECEIVABLES

NOT PAST DUE
£’000

0%

3,606

-

3,606

<30
£’000

2%

1,847

(34)

1,813

31-60
£’000

26%

600

(156)*

444

>61
£’000

59%

677

(402)

275

TOTAL
£’000

9%

6,730

(592)

6,138

* This balance includes a provision of £82,000 in relation to a specific trade debtor balance increasing the expected credit loss percentage from 12% to 26%, as stated in the table 

above.

90   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  91

MOVEMENT IN EXPECTED CREDIT LOSSES

BALANCE AS AT 29 MAY 2017 UNDER IAS 39

Adjustments upon application of IFRS 9

BALANCE AS AT 27 MAY 2018 UNDER IFRS 9

Movement in loss allowance recognised in profit or loss during the year

Receivables written off during the year as uncollectable

Amounts recovered

BALANCE AT END OF PERIOD

2019
£’000

(592)

-

(592)

(227)

172

322

(325)

2018
£’000

(405)

-

(405)

(492)

71

234

(592)

15.  BORROWINGS 

SUMMARY OF BORROWING ARRANGEMENTS
The Credit facility is a £25 million Revolving Credit Facility in which amounts drawn down are generally repayable within three months. The facility matures in July 
2022 following an amendment and extension that was completed in December 2018. 

During the period the existing five-year term loan facility with Barclays Bank PLC was increased from £3.5 million to £9.5 million to part fund the development 
of the Group’s new head office premises. The term loan facility is secured against the new head office land and buildings asset and £4.0 million of it was drawn 
down as at the period end (2018: £3.2m).

The Finance leases are secured against the assets to which they relate. The present value of minimum lease payments is equal to the liability. Interest is paid at 
varying rates above base rate.

The weighted average interest rates paid during the period were as follows:

The table above details the movement in the lifetime expected credit losses that have been recognised for trade and other receivables in accordance with the 
simplified approach set out in IFRS 9.

13.  TRADE AND OTHER PAYABLES

Trade payables

Other taxation and social security

Other payables

Accruals 

26 MAY 2019  
£’000

27 MAY 2018  
£’000

23,130

3,188

1,568

14,727

42,613

20,267

1,926

1,980

15,835

40,008

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The Directors consider that the fair value of trade and 
other payables is not materially different from the carrying value.

Credit facility

Term loan

Finance leases

Credit facility

Term loan

Finance leases

52 WEEKS ENDED 
26 MAY 2019  
%

52 WEEKS ENDED 
27 MAY 2018  
%

2.3%

1.7%

9.0%

2.0%

1.8%

7.3%

26 MAY 2019 
£’000

27 MAY 2018 
£’000

6,157

3,975

84

5,000

3,237

294

10,216

      8,531

14.  PROVISIONS

DILAPIDATIONS

AS AT 27 MAY 2018

Additional provision during the period

Utilisation of provision

AS AT 26 MAY 2019

£’000

264

93

(110)

247

As detailed in the significant accounting policies note, as a result of the adoption of IFRS 15, the Group was required to restate its Statement of Financial Position 
and recognise a right of return asset and a corresponding right of return liability. As a result, the returns provision is no longer included in the restated provisions 
balance. There has been no impact on profit and net assets.

Right of return provision

26 MAY 2019  
£’000

27 MAY 2018  
£’000

1,548

1,548

1,196

1,196

The right of return provision relates to the customer’s right to return product following purchase. At the point of sale, a refund liability and a corresponding 
adjustment to revenue is recognised for those products expected to be returned.  The Group uses its accumulated historical experience to estimate the number of 
returns using the expected value method.

92   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  93

BORROWINGS ARE REPAYABLE AS FOLLOWS:

Credit facility

Within one year

Term loan

Within one year

Between one and two years

Between two and five years

Finance leases

Within one year

Between one and two years

Between two and five years

Total borrowings

Within one year 

Between one and two years

Between two and five years

26 MAY 2019 
£’000

27 MAY 2018 
£’000

6,157

5,000

16.  FINANCIAL COMMITMENTS

OPERATING LEASE COMMITMENTS
At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as 
follows:

528

1,056

2,391

3,975

84

-

-

84

6,769

1,056

2,391

10,216

350

350

2,537

3,237

209

85

-

294

5,559

435

2,537

8,531

LAND AND BUILDINGS

Lease payments:

Not later than 1 year

Later than 1 year and not later than 5 years

Later than 5 years

OTHER

Lease payments:

Not later than 1 year

Later than 1 year and not later than 5 years

Later than 5 years

26 MAY 2019 
£’000

27 MAY 2018 
£’000

12,042

36,969

15,367

64,378

11,107

34,818

18,929

64,854

26 MAY 2019 
£’000

27 MAY 2018 
£’000

663

584

-

1,247

742

1,114

105

1,961

17.  DEFERRED TAXATION
The following is the analysis of deferred tax assets/(liabilities) presented in the Consolidated Statement of Financial Position:

Difference between depreciation and capital allowances

Balance brought forward

Credit/(charge) to income statement

BALANCE AT END OF PERIOD

Other short-term timing differences

Balance brought forward

Credit to income statement

Credit due to cash flow hedges

BALANCE AT END OF PERIOD

TOTAL DEFERRED TAX ASSET AT END OF PERIOD

Movement 

Balance brought forward

Credit /(charge) to income statement (note 7)

Credit to other comprehensive income (note 7)

BALANCE AT END OF PERIOD

26 MAY 2019 
£’000

27 MAY 2018 
£’000

616

(283)

333

532

782

(689)

625

958

1,148

499

(689)

958

260

356

616

351

150

31

532

1,148

613

504

31

1,148

There is no unprovided deferred tax in the current period for the Group (2018: £nil). The deferred tax asset recognised in the current period is expected to be 
utilised against future taxable profits.

94   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  95

21.  EBT RESERVE
During the year the Group set up an Employee Benefit Trust (‘EBT’) to partially settle obligations under the various employee share option schemes of the Group. 

The EBT has an independent trustee resident in Jersey. During the year no share options have been settled with shares held by the EBT.

At 26 May 2019 the EBT held 118,300 (2018: nil) ordinary shares of 1p each in the Company purchased for a total consideration of £322,000 (2018: £nil). 
Details of outstanding share options are shown in Note 27.

The consideration paid for the ordinary shares of 1p each in the Company held by the EBT at 26 May 2019 has been shown as an EBT reserve and presented 
within equity for the Company and the Group. All other assets, liabilities, income and costs of the EBT have been incorporated into the accounts of the Company 
and the Group.

The table below shows the movements in equity from EBT share purchases during the year:

Shares purchased by EBT in the year

Shares issued on employee option exercises

22.  CASH AND CASH EQUIVALENTS

Cash and cash at bank

23.  ANALYSIS OF NET CASH

Cash at bank and in hand

Credit facility

Term loan

Finance leases

2019

2018

SHARES

£’000

SHARES

£’000

118,300

-

322

-

-

-

-

-

26 MAY 2019 
£’000

27 MAY 2018 
£’000

16,013

8,571

AT 27 MAY 2018
£’000

NON-CASH 
CHANGES
£000

CASH 
CHANGES
£’000

AT 26 MAY 2019
£’000

8,571

(5,000)

(3,150)

(381)

(8,531)

241

-

-

-

-

7,201

(1,157)

(825)

297

16,013

(6,157)

(3,975)

(84)

(1,685)

(10,216)

40

241

5,516

5,797

18.  CALLED UP SHARE CAPITAL

Allotted and issued

26 MAY 2019 
£’000

27 MAY 2018 
£’000

87,793,809 Ordinary shares of £0.01 each (2018: 87,503,058)

878

875

Authorised

116,667,736 Ordinary shares of £0.01 each (2018: 116,667,736)

1,167

1,167

During the period new ordinary shares were issued to employees that left the business from the following share schemes: SAYE: 13,569 shares (2018: 2,368), 
ESOP: 271,532 shares (2018:nil) and LTIP: 5,650 shares (2018:nil).

All ordinary shares carry equal rights.

19.  OTHER RESERVES 

MERGER RESERVE
The Company was incorporated on 1 May 2016. The acquisition of Joules Investments Holdings Limited by Joules Group plc on 26 May 2016 has been 
accounted for using reverse acquisition accounting principles.  As a result, a merger reserve of £125,807,000 was created upon acquisition and AIM listing of the 
Group on 26 May 2016.

RETAINED EARNINGS
The movement on retained earnings is as set out in the Consolidated Statement of Changes in Equity. Retained earnings represent cumulative profits or losses, net of 
dividends and other adjustments.

SHARE PREMIUM
The share premium reserve contains the premium arising on the issue of equity shares, net of issue expenses incurred by the company. On 26 May 2016 in an initial 
public offering Joules Group plc issued 7,175,851 ordinary £0.01 shares at a price of £1.60, resulting in share premium of £11,409,603.

£’000

11,410

11,410

Balance at 27 May 2018

Balance at 26 May 2019

20.  HEDGING AND TRANSLATION RESERVE 

GROUP

BALANCE AS AT 28 MAY 2017

Other comprehensive income for the period

Basis adjustment to hedged inventory

BALANCE AS AT 27 MAY 2018

Other comprehensive income for the period

Basis adjustment to hedged inventory

BALANCE AS AT 26 MAY 2019

HEDGING RESERVE
The reserve represents the cumulative gains and losses on hedging instruments in cash flow hedges. The cumulative deferred gain or loss on the hedging instrument 
is recognised in profit or loss only when the hedge transaction impacts the profit or loss or is included as a basis adjustment to the non-financial hedged item, 
consistent with the applicable accounting policy.

TRANSLATION RESERVE
Exchange differences relating to the translation of the net assets of the Group’s foreign operations which relate to subsidiaries only, from their functional currency 
into the Group’s presentational currency being Sterling, are recognised directly to the translation reserve. 

HEDGING  
RESERVE 
£’000

TRANSLATION 
RESERVE  
£’000

Total liabilities from financing activities

TOTAL NET CASH

(139)

(277)

139

(277)

2,689

219

2,631

(61)

422

-

361

157

-

518

96   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  97

24.  FINANCIAL INSTRUMENTS 

CATEGORIES OF FINANCIAL INSTRUMENTS

Carrying value of financial assets at amortised cost:

Cash and cash equivalents

Trade and other receivables

Cash flow hedges

TOTAL FINANCIAL ASSETS

Financial liabilities held at amortised cost:

Trade payables

Other payables

Borrowings

Cash flow hedges

TOTAL FINANCIAL LIABILITIES

AT 26 MAY 2019
£’000

AT 27 MAY 2018
£’000

NOTE

22

12

11

13

13

15

11

16,013

18,053

34,066

3,320

37,386

(23,130)

(19,483)

(10,216)

8,571

16,456

25,027

1,338

26,365

(20,267)

(19,741)

(8,531)

(52,829)

(48,539)

-

(52,829)

(1,680)

(50,219)

INTEREST RATE SENSITIVITY ANALYSIS
If interest rates on all borrowings had been 1% higher/lower and all other variables were held constant, the Group’s profit for the period ended 52 weeks to 26 
May 2019 would decrease/increase by £95,000 (2018: £70,000). This has been calculated by applying the amended interest rate to the weighted average rate 
of borrowings for the period to 26 May 2019 for borrowings at the period end, other than borrowings which are held at a fixed interest rate as those borrowings 
are not sensitive to external variables, such as movement in interest rates.

FOREIGN CURRENCY SENSITIVITY ANALYSIS
The Group is mainly exposed to fluctuations in the US $, which is used for stock purchases.  If the US $ exchange rate strengthened/weakened by 10 percent and 
all other variables were held constant, the Group’s profit for the period ended 52 weeks to 26 May 2019 would increase/decrease by £919,000 and £482,000 
respectively (2018: £194,000 and £27,000). This has been calculated by applying the amended currency rate to the US $ value of financial assets and financial 
liabilities held at the period end, an amended rate has not been applied to US $ purchases in the period as they have been effectively hedged against currency 
fluctuations via forward contracts.

EXPECTED CREDIT LOSS SENSITIVITY
Deterioration in the ability of customers to afford their payments will have an impact the Group’s Expected Credit Loss (‘ECL’).

A 2% movement upwards (or downwards) in the expected rate of cash collectable following default reduces (or increases) the allowance for ECL by £7,000.

In the eight weeks following the year end date, £4,972,000 of the £6,955,000 Joules Group plc’s customer and other trade receivables balance has been 
settled.

LIQUIDITY AND INTEREST RISK TABLES

The following tables detail the Group’s remaining contractual maturity for its derivative and non-derivative financial liabilities with agreed repayment periods. The 
tables have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the Group can be required to pay. 
The table includes both interest and principal cash flows. To the extent that interest flows are floating rate, the undiscounted amount is derived from interest rate 
curves at the balance sheet date. The contractual maturity is based on the earliest date on which the Group may be required to pay.

WEIGHTED 
AVERAGE 
EFFECTIVE 
INTEREST RATE
%

LESS THAN  
1 MONTH
£’000

1-3  
MONTHS
£’000

3 MONTHS TO  
1 YEAR
£’000

1-5  
YEARS
£’000

26 MAY 2019

Credit facility

Term loan

Finance leases

Trade payables

Accruals

NON-DERIVATIVE FINANCIAL INSTRUMENTS

DERIVATIVE FINANCIAL INSTRUMENTS

27 MAY 2018

Credit facility

Term loan

Finance leases

Trade payables

Accruals

NON-DERIVATIVE FINANCIAL INSTRUMENTS

DERIVATIVE FINANCIAL INSTRUMENTS

2.3

1.7

9.0

-

-

-

-

2.0

1.8

7.3

-

-

-

-

TOTAL
£’000

(6,231)

(4,205)

(86)

(23,130)

(14,727)

(12)

(269)

(14)

(17,891)

(7,364)

(25)

(10)

(29)

(5,098)

(5,891)

(6,194)

-

(837)

(43)

(141)

(1,472)

(3,089)

-

-

-

(25,550)

(11,053)

(8,687)

(3,089)

(48,379)

(2,949)

(14,218)

(32,103)

(11)

(92)

(22)

(10,010)

(8,004)

(21)

(10)

(44)

(5,159)

(6,403)

(5,032)

(308)

(160)

(5,099)

(1,428)

-

-

(3,072)

(87)

-

-

(49,270)

(5,064)

(3,482)

(313)

(20,268)

(15,835)

(18,139)

(11,637)

(12,027)

(3,159)

(44,962)

(4,919)

(23,148)

(50,829)

(16,699)

(95,595)

The Group has significant financial assets in inventory and trade debtors which are easily convertible to cash. In addition, the above table includes derivative 
financial instruments where there would be cash inflows on maturity of the forward contract.

CARRYING VALUE OF FINANCIAL ASSETS
The Directors have assessed that, on the basis of the net assets of the owing companies, receivables are fully recoverable. A significant decrease in the net assets 
and trade of the owing company or a decline in the financial position of customers would trigger an impairment review. 

CREDIT RISK
In the opinion of the Directors, the only financial instrument that is subject to credit risk is the trade receivables. The Directors believe that the Expected Credit Loss as 
disclosed in note 12 represents the Directors’ best estimate of the maximum exposure to credit risk at period-end. 

FAIR VALUE OF FINANCIAL INSTRUMENTS
Financial instruments are measured in accordance with the accounting policy set out in note 1. Foreign currency forward contracts and options are considered 
Level 2. In the opinion of the Directors, the fair value of the financial assets and liabilities are equal to their book values.

LIQUIDITY RISK MANAGEMENT
The Directors believe that the receivables are not impaired and that the owing companies have sufficient net assets to repay the balances. Therefore the Directors 
believe that liquidity risk is minimal.

CAPITAL RISK MANAGEMENT 
The Directors maintain detailed cash forecasts which are frequently revised to actuals to ensure that the Group has sufficient liquid resources to meet its 
requirements. 

FOREIGN CURRENCY ASSETS AND LIABILITIES
Included within the Consolidated Statement of Financial Position are £16,483,000 (2018: £13,822,000) of assets and £5,070,000 (2018: £4,072,000) of 
liabilities relating to the overseas subsidiaries which have been translated in the consolidation at the period-end rate. These balances are subject to movements 
in exchange rates, as shown in the Statement of Changes in Equity. The Directors do not believe the risk is significant enough to warrant hedging against the 
investments in overseas subsidiaries.

Also included within the above table are foreign denominated external trade payables and receivables of £12,508,000 (2018: £2,191,000) and £4,561,000 
(2018: £4,129,000) respectively.

98   NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  99

25.  RELATED PARTY TRANSACTIONS
Transactions between the company and its subsidiaries, which are related parties, have been eliminated on consolidation.

The Directors control 29,861,923 shares (2018: 30,112,305 shares) in Joules Group plc, which represents 34.0% (2018: 34.4%) of the issued share capital. 

The remuneration of the Directors of the Group is disclosed in note 4 and in the Directors’ Remuneration Report. In addition Directors participate in dividend 
payments and share schemes, further details of which can be found in note 28 and 27 respectively.

26.  EARNINGS PER SHARE
Basic and diluted earnings per share are calculated by dividing profit attributable to ordinary equity holders by the weighted average number of ordinary shares in 
issue during the period.

For the calculation of diluted earnings per share, the weighted average number of shares in issue is further adjusted to assume conversion of all potentially dilutive 
ordinary shares. The Company has one category of potentially dilutive ordinary shares, being management shares not yet vested. 

Basic earnings per share (pence)

Diluted earnings per share (pence)

The calculation of basic and diluted earnings per share is based on the following data:

Earnings

Earnings for the purpose of basic and diluted earnings per share

Number of shares

52 WEEKS ENDED 
26 MAY 2019

52 WEEKS ENDED 
27 MAY 2018

11.57

11.32

£’000

10,154

9.86

9.74

£’000

8,626

Weighted number of ordinary shares for the purpose of basic earnings per share

87,745,789

87,503,058

Potentially dilutive share awards

1,901,152

1,014,761

Weighted number of ordinary shares for the purpose of diluted earnings per share

89,646,941

88,517,819

27.  SHARE-BASED PAYMENTS

SUMMARY OF MOVEMENT IN AWARDS

NUMBER OF SHARES

DBP

ESOP

LTIP

SAYE

TOTAL

OUTSTANDING AT 27 MAY 2018

290,719 

582,907 

2,253,094 

646,444 

3,773,164 

Granted during the year

Lapsed during the year

Exercised during the year

174,126

-

-

-

-

865,656

332,560

1,372,342

(105,287)

(70,266)

(175,553)

(479,108)

(5,650)

(14,494)

(499,252)

The inputs into the model were as follows:

Weighted average share price

Weighted average exercise price

No. of employees

Shares under option

Expected volatility

Expected life (Years)

Risk-free rate

Possibility of ceasing employment before vesting

Expectations of meeting performance criteria

Expected dividend yields

DBP

2.93

0.01

1

ESOP

2.51

1.68

10

LTIP

2.84

0.01

86

SAYE

2.93

2.06

249

464,845

103,799

3,007,813

894,244

28%

3

28%

3-10

0.08%

0.08%

0%

100%

1.9%

0%

100%

1.9%

28%

3

0.08%

0%-10%

75% -100%

1.9%

28%

3

0.08%

0%

100%

1.9%

The Group recognised a net expense of £2,677,000 during the year (2018: £1,595,000) relating to equity settled share-based payments. Including associated 
employer’s National Insurance contributions which in the year was a credit of £61,000 (2018: £171,000 expense), the Group recognised a total expense of 
£2,616,000 during the year (2018: £1,766,000).

DEFERRED BONUS PLAN (‘DBP’)
The DBP operates in conjunction with the Group’s annual bonus plan. The number of ordinary shares subject to a DBP award will be the number of shares that have 
a market value equal to the value of the annual bonus deferred into a DBP award. DBP awards take the form of nil-cost options, vest on the third anniversary of the 
date on which the relevant annual bonus was determined and are normally exercisable until the tenth anniversary of the grant date.

EXECUTIVE SHARE OPTION PLAN (‘ESOP’)
The Group operated a share option scheme during the period for certain employees under the Executive Share Option Plan (‘ESOP’). The different options 
vest between two years and three years and have an exercise life between three and ten years from grant date. All option schemes are subject to continued 
employment over the vesting period.

LONG TERM INCENTIVE PLAN (‘LTIP’)
The Board approved Long Term Incentive Plan 2016 (‘LTIP 2016’) allows the grant of options to executive directors and senior management of the Group in 
the form of nil-cost options over ordinary shares in Joules Group plc. The options are exercisable three years after the date of grant subject to achieving certain 
stretching targets. For the Executive directors and members of the operating board, the target is based on an EPS target in the final year of the relevant performance 
period, being the financial years ending May 2019, May 2020 and May 2021 for grants made to date. For the financial years ending May 2020 and May 
2021 20% of the target is based on achieving specified international revenue targets.  For other senior management awards the target is based on the cumulative 
PBT over the three years to May 2019, May 2020 and May 2021 for the grants made to date. The calculation includes an assumption that 10% of senior 
managers on the scheme would cease employment before vesting.

SAVE AS YOU EARN SCHEME (‘SAYE’)
Under the terms of the SAYE scheme, the Board grants options to purchase ordinary shares in the Company to employees who enter into the HMRC-approved 
SAYE scheme for a term of three years. Options are granted at up to 20% discount to the market price of the shares on the day proceeding the date of offer and 
are exercisable for a period of six months after completion of the SAYE contract.

OUTSTANDING AT 26 MAY 2019

464,845

103,799

3,007,813

894,244

4,470,701

EXERCISABLE AT 26 MAY 2019

-

103,799

-

-

103,799

28.   DIVIDENDS

All share options were valued using the Black-Scholes model. Expected volatility was determined by management, using comparator volatility as a basis. The 
expected life of the options was determined based on management’s best estimate. The expected dividend yield was based on the anticipated dividend policy of 
the Company over the expected life of the options. The risk-free rate of return input into the model was a zero coupon government bond with a life in line with the 
expected life of the options.

The fair value of the total shares issued during the period, and measured as at issue date is £4,430,956.

Interim dividend paid in the financial year

Approved dividend paid after the financial year

Final dividend proposed, not accrued, payable subject to approval at AGM

TOTAL

26 MAY 2019

27 MAY 2018

PENCE PER 
SHARE

0.75

1.35

2.1

£000

658

1,185

1,843

PENCE PER 
SHARE

0.7

1.3

2.0

£000

612

1,141

1,753

The Directors are proposing a final dividend of 1.35 pence per share with a total value of £1,185,216 (2018: 1.30 pence per share with a total value of 
£1,141,117). This dividend has not been accrued in the Consolidated Statement of Financial Position and will be put for approval at the AGM on  
25 September 2019.

100   

COMPANY STATEMENT OF FINANCIAL POSITION  101

COMPANY STATEMENT OF FINANCIAL POSITION
JOULES GROUP PLC

NON-CURRENT ASSETS 

Investments

TOTAL NON-CURRENT ASSETS

CURRENT ASSETS

Other debtors

Cash at bank and in hand

TOTAL CURRENT ASSETS

TOTAL ASSETS 

CURRENT LIABILITIES

Other payables

NET CURRENT LIABILITIES

TOTAL ASSETS LESS CURRENT LIABILITIES

CAPITAL AND RESERVES

Called up share capital

Share premium

EBT reserve

Loss for the period

Profit and loss account

SHAREHOLDERS’ FUNDS

AT 26 MAY 2019
£’000

AT 27 MAY 2018
£’000

NOTE

30

139,980

139,980

139,980

139,980

31

32

33

34

21

41

41

20

- 

20

140,021

140,000

5,821

5,780

3,147 

3,127

134,200

136,853

878

11,410

(322)

(532)

122,766

134,200

875 

11,410 

-

(574) 

125,142 

136,853

The parent company loss for the period was £532,000 (2018: loss of £574,000).

These financial statements of Joules Group plc (Company Registration Number 10164829) were approved by the Board of Directors and authorised for issue on 
22 July 2019 and were signed on behalf of the Board of Directors by:

MARC DENCH
Chief Financial Officer

22 July 2019

102   COMPANY STATEMENT OF CHANGES IN EQUIT Y

NOTES TO THE COMPANY FINANCIAL STATEMENTS  103

COMPANY STATEMENT OF CHANGES IN EQUITY
JOULES GROUP PLC

NOTES TO THE COMPANY FINANCIAL STATEMENTS
JOULES GROUP PLC

Balance at 28 May 2017

Dividend paid

Loss for the year and total comprehensive income

Balance at 27 May 2018

Shares issued

EBT share purchases and commitments 

Dividend paid

Loss for the year and total comprehensive income

SHARE 
CAPITAL
£’000

SHARE 
PREMIUM
£’000

RETAINED 
EARNINGS
£’000

EBT
RESERVE
£’000

NOTE

28

21

28

875 

11,410 

126,805

-

- 

-

- 

(1,663)

(574)

875 

11,410 

124,568 

3

-

-

- 

-

-

-

- 

(3)

-

(1,800)

(532)

-

-

-

-

-

(322)

-

- 

TOTAL
EQUITY
£’000

139,090 

(1,663)

(574)

136,853 

-

(322)

(1,800)

(532)

Balance at 26 May 2019

878

11,410

122,233

(322)

134,200

29.  SIGNIFICANT ACCOUNTING POLICIES
BASIS OF PREPARATION
These separate financial statements of Joules Group plc were prepared in accordance with Financial Reporting Standard 101, Reduced Disclosure Framework 
(FRS 101). 

The Company’s financial statements are presented in GBP. 

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in relation to: 

 • share based payments; 

 • financial instruments, 

 • capital management, 

 • presentation of comparative information in respect of certain assets, 

 • presentation of a cashflow statements;

 • standards not year effective and;

 • certain related parties transactions;

 • business combinations;

As permitted by section 408 of the Companies Act 2006, the profit and loss account is not presented. The loss for the year amounted to £532,000, (2018: loss of 
£574,000).

Director remuneration for the period was £218,300 (2018: £190,000) in relation to Non-Executive Directors, further detailed in note 4.

Auditor remuneration for the period was £10,000 (2018: £8,000), further detailed in note 5.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are the same as those set out in note 
1 to the consolidated financial statements except as set out below.

INVESTMENTS
Fixed asset investments are stated at cost less provisions for diminution in value.

GOING CONCERN
Going concern for the Company has been considered along with the Group by the Directors. The consideration is set out in note 1 of the consolidated financial 
statements.

SHARES HELD BY EBT
The Joules Group plc Employee Benefit Trust (‘EBT’) is set up to provide for the issue of shares to Group employees, principally under share option schemes. Shares 
in the Company held by the EBT are included in the Statement of Financial Position at cost, including any directly attributable incremental costs, as a deduction from 
equity.

CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY
There were no critical accounting judgements that would have a significant effect on the amounts recognised in the parent company financial statements or key 
sources of estimation uncertainty at the balance sheet date would have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next year.

104   NOTES TO THE COMPANY FINANCIAL STATEMENTS

NOTES TO THE COMPANY FINANCIAL STATEMENTS  105

30.  INVESTMENTS

Cost and Net Book Value

At 27 May 2018

At 26 May 2019

£’000

139,980

139,980

On 26 May 2016 Joules Group plc acquired the entire share capital of Joules Investments Holdings Limited.

The Company’s subsidiaries, as at the period end are shown in the table below. All subsidiaries have been in existence for the whole of the reporting period.

32.  OTHER PAYABLES

Trade payables

Payables due to subsidiary

Taxation and social security

Accruals

26 MAY 2019 
£’000

27 MAY 2018 
£’000

9

5,785

11

16

34

3,102

-

11

5,821

3,147

SUBSIDIARIES
As at the period-end the Group has the following subsidiaries, those marked with * being indirect holdings:

SUBSIDIARY NAME

NATURE OF 
BUSINESS

PLACE OF 
INCORPORATION 
AND OPERATION

Joules Investments Holdings Limited  Holding company

England and Wales

Joules Limited*

Retailer

England and Wales

Joules Hong Kong Limited*

Overseas trading 
entity

Hong Kong

Joules Clothing Shanghai 
Company Limited*

Overseas office

China

REGISTERED ADDRESS

Joules Buildings, The Point, 
Rockingham Road, Market 
Harborough

Joules Buildings, The Point, 
Rockingham Road, Market 
Harborough

18/F, United Centre, 95 
Queensway, Admiralty, Hong 
Kong

Room 1401-1404, No.432 West 
Huaihai Road, Changning district, 
Shanghai, China 

100%

100%

100%

100%

Joules USA Inc.*

Overseas trading 
entity

USA

103 Foulk Road, Suite 202, 
Wilmington, DE19803, USA

100%

100%

Joules Developments Limited *

Non trading entity

England and Wales

Joules Property Limited *

Non trading entity

England and Wales

Joules Buildings, The Point, 
Rockingham Road, Market 
Harborough

Joules Buildings, The Point, 
Rockingham Road, Market 
Harborough

100%

100%

100%

100%

The payables due to subsidiary is in relation to administrative expenses and dividends paid by Joules Limited on behalf of Joules Group plc. The terms of the 
intercompany payable is at nil interest, payable on demand.

PROPORTION 
OF OWNERSHIP 
INTEREST

PROPORTION OF 
VOTING POWER 
HELD

100%

100%

33.  CALLED UP SHARE CAPITAL

100%

100%

Allotted and issued

26 MAY 2019 
£’000

27 MAY 2018 
£’000

87,793,809 Ordinary shares of £0.01 each (2018: 87,503,058)

878

875

Authorised

116,667,736 Ordinary shares of £0.01 each (2018: 116,667,736)

1,167

1,167

During the period new ordinary shares were issued to employees that left the business from the following share schemes: SAYE: 13,569 shares (2018: 2,368), 
ESOP: 271,532 shares (2018:nil) and LTIP: 5,650 shares (2018:nil).

The company was incorporated on 1 May 2016. The acquisition of Joules Investments Holdings Limited by Joules Group plc on 26 May 2016 has been accounted 
for using reverse acquisition accounting principles.  As a result, a merger reserve of £125,807,000 was created upon acquisition and AIM listing of the Group on 
26 May 2016.

All ordinary shares carry equal rights.

34.  SHARE PREMIUM 
The share premium reserve contains the premium arising on the issue of equity shares, net of issue expenses incurred by the company. On 26 May 2016 in an initial 
public offering Joules Group plc issued 7,175,851 ordinary £0.01 shares at a price of £1.60, resulting in share premium of £11,409,603. 

31.  OTHER DEBTORS

Prepayments

26 MAY 2019 
£’000

27 MAY 2018 
£’000

41

41

20

20

Balance at 27 May 2018

Balance at 26 May 2019

35.  DIVIDEND
Details of the Dividend paid is shown in note 28 of the consolidated financial statements.

£’000

11,410

11,410

36.  RELATED PARTY TRANSACTIONS
The Company has taken advantage of the disclosure of related party transactions with wholly owned fellow group companies. Related party transactions with key 
management personnel (including Directors) are shown in note 25 of the Consolidated Financial Statements.

106   

COMPANY INFORMATION  107

COMPANY INFORMATION
JOULES GROUP PLC

JOULES GROUP PLC
Registered in England and Wales number: 10164829

COMPANY SECRETARY
Jonathan William Dargie

REGISTERED OFFICE
Joules Building, The Point,  
Rockingham Road, Market Harborough,  
Leicestershire, LE16 7QU

WEBSITE
www.joulesgroup.com

NOMINATED ADVISER & BROKER
Peel Hunt LLP, Moor House,  
120 London Wall,  
London, EC2Y 5ET

BROKER
Liberum Capital Limited  
Ropemaker Place, Level 12,  
25 Ropemaker Street,  
London, EC2Y 9LY

CORPORATE PR
Hudson Sandler 
25 Charterhouse Square, 
London, EC1M 6AE

LEGAL ADVISORS TO THE COMPANY
Eversheds LLP, 
115 Colmore Row, 
Birmingham, B3 3AL

AUDITOR
Deloitte LLP,  
1 Woodborough Road, 
Nottingham, NG1 3FG

REGISTRARS
Equiniti Limited, Aspect House,  
Spencer Road,  
Lancing, BN99 6DA 

J

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