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FY2014 Annual Report · Just Energy Group Inc
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JUST EAT plc
Annual Report & Accounts 
2014

 
 
 
 
 
 
 
JUST EAT operates the 
world’s leading online 
and mobile marketplace 
for takeaway food. 

Our mission is to 
empower consumers  
to love their takeaway 
experience.

Contents

Strategic Report
1 
2014 Highlights
2  At a Glance
4 
Strategic Summary
6  Chairman’s Statement
8  CEO’s Statement
10  History & Development
12  Market Overview
14  Our Business Model
18  Strategic Initiatives
24  Our People
25  Disciplined Approach to M&A
26  Key Performance Indicators
28  CFO Update and Financial Review
36  Principal Risks and Uncertainties
40  Corporate Social Responsibility

Corporate Governance
42  Corporate Governance Report
44  Our Board
46  Report of the Board and Nomination Committee
52  Report of the Audit Committee
58  Report of the Remuneration Committee

Financial Statements
81  Independent Auditors’ Report
86  Consolidated Income Statement 
87  Consolidated Statement of  

Other Comprehensive Income

88  Consolidated Balance Sheet
89  Consolidated Statement of Changes in Equity
90  Consolidated Cash Flow Statement
91  Notes to Consolidated Financial Statements
138 Company Balance Sheet
139 Company Reconciliation of Movements  

in Shareholders’ Funds

140  Notes to the Company Financial Statements
146  Directors’ Report
150 Four Year Summary
151  Glossary of Terms
153 Company Information

2014 Highlights

Welcome to our first Annual Report as a plc. 

In 2014, our platforms processed transactions with a food value of over  
£1 billion (2013: £0.7 billion) for our restaurant partners.

Orders* up 52% to

61.2M

141
13
12
11

 61.2m

 40.2m

 25.3m

 13.9m

Underlying EBITDA* 

up 131% to

£32.6M

 £32.6m

 £14.1m

141
13
12
11  £0.1m

 £2.3m

Revenue* up 62% to

£157.0M

141
13
12
11

 £157.0m

 £96.8m

 £59.8m

 £33.8m

Active Users* up 37% to

8.1M

1414
13
12
11

 8.1m

 5.9m

 4.1m

 2.4m

Underlying EBITDA margin 

up 43% to

20.8%

1414
13
12
11  0.3%

 3.8%

 20.8%

 14.6%

Operating cash flow is 117% 

of underlying EBITDA

£38.1M

 £38.1m

141
13
12
11

 £19.2m

 £10.1m

 £4.9m

Basic earnings/(loss) per share 

up 553% to

9.8P

 9.8p

141
13
12
11

 1.5p
 (0.9)p
 (0.2)p

Adjusted basic earnings/(loss) 

per share up 200% to

4.2P

 4.2p

141
13
12
11

 1.4p

 (0.3)p
 0.0p

* Highlights that are Key performance indicators as detailed further on page 26.

We have refreshed our brand 
with the launch of our 
#minifistpump campaign.

www.just-eat.com

1

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
At a Glance

What we do
At JUST EAT, we operate the world’s leading online and mobile 
marketplace for takeaway food, providing consumers with an 
easy and secure way to order and pay for food from local 
takeaway restaurants. Takeaway restaurants who join the 
JUST EAT platform have their menu made accessible to online 
consumers. These consumers search for local restaurants using 
their postcode and any cuisine preference. We transmit the 
details of their order to the takeaway restaurants via proprietary 
Just Connect Terminals (“JCTs”), which restaurants use to accept 
orders and send confirmations to the consumer. Once prepared, 
the restaurant will deliver the food to the consumer, who can 
choose to pay securely online at the point of ordering or cash 
upon delivery.

We derive the vast majority (76%) of our revenue from 
commission charged to restaurants on the value of successful 
orders placed. This, plus certain administration fees, typically 
related to card payments, comprise the B2C order-driven revenue 
that in total accounts for 89% of all revenues. The remaining 
11% of our revenue consists of one-off connection fees paid by 
restaurants to join JUST EAT, top-placement advertising fees 
and other revenues.

Our mission is to empower consumers to love their takeaway 
experience. It’s about providing breadth of selection, 
transparency, security and convenience. 

We want to give consumers better information and more choice. 
With the huge range of cuisines we offer through the 45,700 
contracted restaurant partners on our platforms, supported by 
over seven million reviews, consumers can make more informed 
choices than ever, whether ordering through online, mobile 
and apps.

Where we are
Since the first JUST EAT website was launched in Denmark in 
2001, we have expanded globally with operations in Belgium, 
Brazil, Canada, Denmark, France, Ireland, Italy, the Netherlands, 
Norway, Spain, Switzerland and the UK. In early 2015, we 
expanded into Mexico with the acquisition of Sindelantal Mexico. 
We are market leader in the majority of our countries; a key 
success factor in our sector. The UK, where we are clear market 
leader, is the largest of JUST EAT’s operations in terms of 
number of takeaway restaurants, orders and medium term 
opportunity, representing 73% of total Group revenues. 

Our team continues to grow with over 1,500 people now working 
for JUST EAT globally. Our headquarters are in the heart of 
London, but this is very much a local business and we have 
teams on the ground in every country including dedicated 
in-house customer care teams.

How We Generate Value

Technology

Scalability

People

Brand

When creating, developing 
and maintaining our 
technology, we recognise 
the importance of scalability. 
We invest heavily to ensure 
our platforms and apps are 
robust, flexible and secure 
enough to meet increasing 
peaks of demand from 
consumers and restaurants.

Our people are integral to all 
that we do at JUST EAT. We 
have an outstanding central 
team who are responsible 
for designing, implementing, 
maintaining, supporting 
and promoting our websites 
and apps, as well as great 
local teams who lead sales, 
marketing and operational 
functions in-country. 

Consumers have the 
reassurance of ordering 
from a well-known, trusted 
brand, receiving customer 
service through JUST EAT 
online support or offline 
through our call centres. 
Brand association helps 
restaurants to drive scale in 
orders by enabling efficient 
entry to the online market.

Our technology is making 
life easier for consumers and 
restaurants. The JUST EAT 
system enables restaurants 
to efficiently manage their 
order process by reducing 
communication errors that 
could be made over the 
phone and reducing the 
time spent on processing. 
The JUST EAT websites and 
apps enable consumers 
to make informed choices 
about what food to order in 
a quick and convenient way. 

2

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsSimple, Success-Based Revenue Model

5%

Connection fees revenue
Restaurants pay a one-off fee to join the JUST EAT 
network. The pricing varies, depending on market 
maturity and thereafter any compulsory fees are 
success-based1.

13%

Payment card/admin fees revenue
This is a small fee typically charged when consumers 
choose to pay online.

76%

Commission
Commission is charged to restaurants on the value  
of successful orders placed by consumers. The rate 
charged varies by country, averaging 11.4% across  
the Group.

6%

Top-placement fee and other revenue
Restaurants can choose to pay for additional services 
such as promotional top-placement on the JUST EAT 
platform and can purchase low-cost branded 
commodity products.

1  With the exception of Denmark and France, where restaurants pay a 

small annual subscription fee in addition to commission and admin fees.

See page 14

3

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Strategic Summary

Our strategy is focused on three interlinking areas for business growth: improving 
the consumer experience, bringing greater choice and ultimately driving channel 
shift. Given the strategic importance of the UK, our initiatives are first trialled and 
launched in this geography and then rolled out to our other countries.

Set out below is a summary of our key strategic initiatives, our achievements during 2014, how we measure our progress and what 
risks could disrupt us from delivering on our strategic initiatives.

Strategic 
Initiatives

Business 
Model

  See page 14 

What Have We Been 
Doing In 2014?

Principal Risks and 

  See page 36 

Key Performance Indicators 

  See page 26

Improving  
the Consumer 
Experience

•  Technology

•  Scalability

•  People

See page 18 

Bringing 
Greater  
Choice

See page 20

•  Technology

•  Scalability

•  People

Driving 
Channel  
Shift

See page 22

•  Technology

•  Brand

•  People

4

Continued innovation

We have started developing and are trialling real-time 
order tracking, which will enable consumers to track their 
order through every stage from placement to delivery.

Better information

Alongside adding 2.2 million consumer reviews in 2014, we 
have added drive distance to our Search Engine Results Page 
(“SERP”). When using a web browser, drive distance is shown 
next to the restaurant name and rating. On tablet devices, 
search results can be shown on a map view. Geo-location is 
now functional on the iPhone and Android apps and tablets. 

Technology advances

Our purchase of EPOS-technology business Meal2Go, has 
helped us develop a takeaway-focused central system of 
order management to provide to our restaurant partners.  
Aimed predominantly at higher-volume outlets, this will  
help us to become more fully integrated into how those 
restaurants operate. 

Coverage

We have expanded into the collection market and are developing 
our collection-specific capability on the JUST EAT platforms.

Mobile-led strategy

In the UK, orders can now be made through Android 
(tablets and phones), iPhone, iPad or Windows 8 mobile, 
Kindle Fire tablets and, of course, a PC. This has 
resulted in over 60% of JUST EAT UK orders now being 
placed using a mobile device (including tablets).

Building the brand

Consumers trust well-known brands with which they 
identify. In October we refreshed our brand with 
the launch of our #minifistpump campaign. 

Uncertainties

•  Competition

•  Culture

•  Data protection

•  Technology dependency

•  Business growth

•  Competition

•  Culture

•  Regulation and legislation 

•  Technology dependency

•  Competition 

•  Consumer behaviour

•  Corporate regulation

•  Culture

•  Data protection

•  Regulation and legislation

14

13

12

11

1414

13

12

11

Number of active users

Revenue 

8.1M

 8.1m

 5.9m

 4.1m

 2.4m

£157.0M

 £157.0m

 £96.8m

 £59.8m

 £33.8m

Number of restaurants

Average revenue per order

45,700

£2.29

 45,700

 36,400

 29,900

 17,000

 £2.29

 £2.11

 £2.00

 £1.97

Number of orders 

Underlying EBITDA 

61.2M

 61.2m

 40.2m

 25.3m

 13.9m

£32.6M

 £32.6m

 £14.1m

1414

13

12

 £2.3m

11  £0.1m

1414

13

12

11

14

14

13

12

11

1414

13

12

11

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatements   
Our Mission: Empower consumers to love 
their takeaway experience.

Strategic 

Initiatives

Business 

  See page 14 

What Have We Been 

Model

Doing In 2014?

Improving  

the Consumer 

Experience

•  Technology

•  Scalability

•  People

See page 18 

Bringing 

Greater  

Choice

See page 20

•  Technology

•  Scalability

•  People

Driving 

Channel  

Shift

See page 22

•  Technology

•  Brand

•  People

Continued innovation

We have started developing and are trialling real-time 

order tracking, which will enable consumers to track their 

order through every stage from placement to delivery.

Better information

Alongside adding 2.2 million consumer reviews in 2014, we 

have added drive distance to our Search Engine Results Page 

(“SERP”). When using a web browser, drive distance is shown 

next to the restaurant name and rating. On tablet devices, 

search results can be shown on a map view. Geo-location is 

now functional on the iPhone and Android apps and tablets. 

Technology advances

Our purchase of EPOS-technology business Meal2Go, has 

helped us develop a takeaway-focused central system of 

order management to provide to our restaurant partners.  

Aimed predominantly at higher-volume outlets, this will  

help us to become more fully integrated into how those 

restaurants operate. 

Coverage

We have expanded into the collection market and are developing 

our collection-specific capability on the JUST EAT platforms.

Mobile-led strategy

In the UK, orders can now be made through Android 

(tablets and phones), iPhone, iPad or Windows 8 mobile, 

Kindle Fire tablets and, of course, a PC. This has 

resulted in over 60% of JUST EAT UK orders now being 

placed using a mobile device (including tablets).

Building the brand

Consumers trust well-known brands with which they 

identify. In October we refreshed our brand with 

the launch of our #minifistpump campaign. 

Principal Risks and 
Uncertainties

•  Competition

•  Culture

•  Data protection

•  Technology dependency

•  Business growth

•  Competition

•  Culture

•  Regulation and legislation 

•  Technology dependency

•  Competition 

•  Consumer behaviour

•  Corporate regulation

•  Culture

•  Data protection

•  Regulation and legislation

  See page 36 

Key Performance Indicators 

  See page 26

Number of active users

Revenue 

8.1M

1414
13
12
11

 8.1m

 5.9m

 4.1m

 2.4m

£157.0M

14
13
12
11

 £157.0m

 £96.8m

 £59.8m

 £33.8m

Number of restaurants

Average revenue per order

45,700

14
14
13
12
11

 45,700

 36,400

 29,900

 17,000

£2.29

1414
13
12
11

 £2.29

 £2.11
 £2.00
 £1.97

Number of orders 

Underlying EBITDA 

61.2M

1414
13
12
11

 61.2m

 40.2m

 25.3m

 13.9m

£32.6M

 £32.6m

 £14.1m

1414
13
12
11  £0.1m

 £2.3m

5

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
   
Chairman’s Statement

This has been another excellent year 
for JUST EAT, with revenue up 62% to 
£157.0 million and Underlying EBITDA up 
131% to £32.6 million, demonstrating 
the scale of the market opportunity and 
our ability to drive top and bottom line 
growth by meeting the needs of 
consumers and restaurants. 

A year of excellent progress
We aim to deliver predictable and transparent financial 
performance. JUST EAT’s significant operational leverage saw 
margins expand as revenues grew, more than offsetting our 
substantial ongoing investments in group infrastructure, technology 
and markets. Furthermore, the business has an attractive cash 
profile, with a very favourable working capital cycle.

As well as sharply higher order volumes in 2014, which increased 
52% year-on-year, we have seen a continuing shift to mobile. 
Through our mobile-led strategy, this channel now provides over 
60% of orders for the UK. We also enhanced our relationship 
with our restaurant partners, who are embracing the improved 
tools we offer them.

2014 was a landmark year, with our IPO in April being an 
important milestone and we were delighted to attract such a 
high-quality shareholder base. We believe that the investment 
community is increasingly recognising the value of JUST EAT,  
as we continue to deliver on our commitments. Our business 
model delivers value to consumers and restaurants, which in  
turn creates value for shareholders.

The IPO has given us the financial strength to develop through 
acquisition if opportunities to buy leading positions in markets of 
scale present themselves. In the short-term, our strategy is to 
continue to build our business by extending our leadership in 
existing markets and to focus on technology and innovation.

Strong governance
Governance is at the heart of the way the Board operates and 
central to the way the Company behaves. Although at the time  
of the IPO the Board did not fully comply with the requirements 
of the Corporate Governance Code, as the financial sponsor 
shareholders sell down, we are committed to developing a Board 
that fully complies. By the end of the 2014 financial year we had 
already ensured that all committees of the Board were and 
remained fully Code compliant.

This year we have recruited three extremely experienced 
independent Non-Executive Directors, and I welcome Gwyn Burr, 
Andrew Griffith and Henri Moissinac to the Board. Their 
backgrounds in major consumer, food and mobile technology 
businesses are already proving immensely valuable, and their 
subject matter expertise highly complements our plans for 
the Company.

Laurel Bowden stepped down from the Board on 1 October 2014 
and I would like to extend my thanks for her invaluable 
contribution since becoming a Director in 2011. 

6

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsAn outstanding team
JUST EAT has built a senior management team with tremendous 
depth and understanding of both our business and the market  
in which we operate. Our ambitions mean we will continue to 
strengthen our leadership, bringing in the capabilities we need  
to take full advantage of the opportunities presented to us.

On behalf of the Board, I would like to thank everyone at 
JUST EAT for their commitment and contribution to our success 
this year.

Looking ahead
JUST EAT has an extensive opportunity to grow over the 
coming years. We are determined to grasp that opportunity 
and to maximise the benefits for our consumers, restaurants, 
employees and shareholders. 

Our prospects are underpinned by our leadership positions, 
a takeaway food market growing faster than global GDP, and 
above all, the sizeable potential for channel shifting orders from 
phone to online, which is still in its early stages.

Over time, our opportunity to continue to build the global leader 
in this space is clear. The strength of our brand and technology 
and our ability to innovate will also open up adjacent markets for 
us, such as collection, giving us access to new sources of 
growth, revenues and profits.

John Hughes, CBE
Chairman

We are fully committed to 
Corporate Governance and 
have added to our already 
outstanding team during 
the year:

Andrew Griffith
Senior Independent Non-Executive 
Director
(Chairman of the Audit Committee)

Gwyn Burr 
Non-Executive Director
(Chairman of the Remuneration 
Committee) 

Henri Moissinac
Independent Non-Executive Director

See page 45 

7

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
CEO’s Statement

Order growth is a key measure of 
JUST EAT’s success. It illustrates how 
well we have executed on our strategy 
and reinforces the attractiveness of  
our market for the long-term. In 2014, 
orders grew by 52% to 61.2 million, 
worth over £1 billion to our restaurant 
partners. 

Continued strategic progress
We are committed to leading the industry and improving our 
consumers’ experience. During 2014, we continued our mobile-
led product evolution, with our web refresh meaning users see 
the same product flow, whatever device they are using. We 
expanded our pilot in real-time order tracking with trials now  
in 11 restaurants. In the long-term, we believe our ability to 
innovate at scale will profoundly change the consumer 
experience and reinforce the benefits of building the leading 
market place for the fragmented takeaway industry.

Revenue grew 62% to £157.0 million. 
Underlying EBITDA increased to £32.6 
million from £14.1 million, which is an 
excellent result in a period where we 
made significant investment in our 
future growth. 

Our technology gives us a real competitive advantage in bringing 
greater choice. JUST EAT has more than a decade of experience 
in building, operating and enhancing a complex real-time 
eCommerce platform. At peak, we now process 1,100 orders  
per minute through our contracted network, demonstrating  
our ability to reliably deliver scalable solutions to our 45,700 
restaurant partners. We have recently worked on expanding  
into the collection market and have now signed over 1,000 
collection-only restaurants in the UK; initial results from this 
market are positive.

Consumers trust strong brands. We believe that television 
remains the best way to reach a mass-market audience, to help 
create and strengthen our brand and accelerate channel shift 
from telephone to online. We remain strongly committed to 
building our brand in all of our markets, and we are now a TV 
brand in the majority of them. This investment increases loyalty 
and consumer allegiance to JUST EAT, ensuring we remain the 
clear choice for hungry consumers. In the UK, top-of-mind 
awareness1 increased from 39% in December 2013 to 44% 
in December 2014.

In our business, being market leader is critical for many reasons, 
crucially to ensure the consumer has a strong single source of 
information and choice in a highly fragmented sector. We 
continue to build clear leadership positions wherever we operate. 
In Brazil, we merged our business with iFood to give us a 25% 
share of the undisputed market leader, increasing our stake to 
30% after year-end. In France we increased our share in market 
leading alloresto.fr from 50% to 80%. These deals have 
strengthened our position in two of our key international 
markets. We also cemented our leadership position in Ireland 
with the purchase of Eatcity.ie in November 2014. 

8

1  Based on a UK survey conducted by YouGov of adult takeaway users.

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsClear priorities
We have a clear focus on delivering on our three strategic 
initiatives, including completing appropriate M&A and developing 
our people for the long-term. 

We are continuing to increase our investment in engineering and 
product into 2015, to accelerate the introduction of new features 
on our platforms. We are driving channel shift through initiatives 
such as mobile and brand refresh; improving the consumer 
experience through innovation and improved information whilst 
expanding choice through restaurant signings. 

We completed seven M&A transactions during the year and three 
post year-end. These delivered on our stated aims of acquiring 
leaders in markets of scale, making in-market acquisitions and 
advancing our technology base. 

People are integral to what we do and we have an outstanding 
team of more than 1,500 passionate and dedicated JUST EATers. 
We are committed to enhancing our team by selective 
recruitment and developing our existing team through our 
in-house talent management programmes. We have opened a 
new office in Bristol with support from Invest Bristol & Bath and 
are building a relationship with the University of Bristol to attract 
the best technical engineering graduates in the West Country 
and Wales, an area with a history of success within the 
technology sector. 

Outlook
Looking forward, we must capitalise on our clear leadership 
positions both in established markets such as the UK and in 
large, developing markets such as France, Brazil and Spain, 
markets of significant scale but in which online ordering is still at 
an early stage. Building leadership positions in those markets will 
create great long-term value for shareholders.

Going into 2015, JUST EAT is in a very strong position. We are on 
track to deliver on our growth targets and in 2015 we currently 
expect revenues marginally in excess of £200 million, at current 
exchange rates. 

We will continue to drive channel shift and further strengthen 
our brand. We will also continue to innovate and then scale that 
innovation, to ensure new products and features are available  
to the vast majority of our 8.1 million Active Users, truly 
empowering them to love their takeaway experience.

David Buttress
CEO

Orders up 52% to

61.2M

141
13
12
11

 61.2m

 40.2m

 25.3m

 13.9m

Revenue up 62% to

£157.0M

141
13
12
11

 £157.0m

 £96.8m

 £59.8m

 £33.8m

Underlying EBITDA up 131% to

£32.6M

 £32.6m

 £14.1m

141
13
12
11  £0.1m

 £2.3m

#minifistpump

We remain strongly committed to building 
a brand in all of our markets, further 
supported by the launch of our 
#minifistpump campaign this year.

9

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
History & Development

The first JUST EAT website was launched 
in Denmark in August 2001.

Since then, we have expanded globally, 
signed over 45,700 restaurants and 
processed more than 150 million orders 
for hungry consumers. 

In 2014 alone, over £1 billion  
of takeaway food was ordered on 
JUST EAT platforms. 

1m orders in 
Denmark

History

10m orders 
in UK

10m orders  
in Denmark

Over 25,000  
restaurants
on JE network

Received 
over 50,000 
reviews in UK

1m orders 
in UK

First mobile 
website 
launched

Over 1,000  
restaurants on JE 
network in
Denmark

2001

2006

2007

2008

2009

2010

2011

10

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsGrowth 
in Orders

100m orders 
in UK

Development

iPad and tablet 
apps released 

Innovation & 
technology

50m orders 
in the Group

iPhone
 mobile app 
released

Android mobile 
app released

Brand

Continued growth

Investment 
in people

Cementing 
leadership 
positions

11

2012

2013

2014

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Market Overview

Our aggregator model works best  
in geographies with a fragmented 
takeaway restaurant market and  
high eCommerce adoption. 

Our current markets
The optimal market for JUST EAT is where eCommerce is 
established and where the high street is highly fragmented, 
consisting of lots of independent takeaway restaurants and few 
chains. This has been key in choosing those territories in which 
we invest. The UK, Denmark, France, Ireland, Italy and Spain are 
particularly strong examples of a highly fragmented takeaway 
market in which aggregators such as JUST EAT should thrive.

As might be expected, we experience some seasonal fluctuations 
in our order growth rates, particularly in the UK and Northern 
Europe where the seasons tend to be more pronounced, 
characterised by long cold winters and short days. When it  
is cold and wet, more consumers choose to stay inside and  
order takeaway.

Who are our consumers
The biggest demographic of JUST EAT consumers are families 
and students. Families tend to place orders of higher value, as 
opposed to our student consumers who typically order more 
cheaply and for fewer people. Lifestyles have shifted, with 
consumers looking for convenience options that fit with their 
increasingly busy daily routines. This, combined with the growing 
variety of takeaway food, including increasingly healthier choices 
becoming available, has resulted in consumers embracing 
takeaway as a feature of their daily routine.

12

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsCurrent market trends
The markets in which JUST EAT currently operates were 
estimated to represent a total annual takeaway order value (for 
delivery) of £20.0 billion in 2013, of which the UK represented 
the largest amount at £4.4 billion.

This highlights the significant potential of scale in the online 
takeaway delivery market. In the UK, our core market, the most 
recent survey from February 2015 now puts the market for the 
delivery of takeaway food at £5.5 billion. The UK’s phone and 
collect market, which we are only now starting to address, adds 
an estimated further £2.6 billion, highlighting the scale of 
opportunity open to JUST EAT.

In recent years, the takeaway food market has been growing 
faster than GDP, with online ordering growing much faster 
fuelled by the adoption of eCommerce and increased 
smartphone/tablet penetration1. The online channel shift 
experienced in the ordering of takeaway food is similar to the 
migration towards the use of the Internet by consumers in other 
highly fragmented markets, such as holiday and airline bookings, 
insurance, tickets for live entertainment, classified advertising 
and restaurant bookings. 

1  According to “Consumer Foodservice in the UK” by Euromonitor and EIU.

Clear Market Leader

Europe

United Kingdom
Launched
Mar-06
Market Position
#1 

Spain
Launched
Nov-10
Market Position
#1 

Italy
Launched
May-11
Market Position
#2 

Denmark
Launched
Aug-01
Market Position
#1

Ireland
Launched
Apr-08
Market Position
#1 

Norway
Launched
Dec-09
Market Position
#12

France
Launched
Dec-11
Market Position
#1 

Switzerland
Launched
Mar-11
Market Position
#1 

Belgium
Launched
Apr-09
Market Position
#2 

Source: JUST EAT management estimates excluding very small competitors considered immaterial in-market.

2  Canada and Norway exclude restaurant chains.

Netherlands
Launched
Jul-07
Market Position
#2 

Americas

Canada
Launched
Aug-09
Market Position
#12

Brazil (30% stake)
Launched
Aug-11
Market Position
#1 

Mexico
Launched
Feb-15
Market Position
#1 

#1

13

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Our Business Model

JUST EAT operates a simple success-based 
business model which has a beneficial 
cash flow cycle, creating value for 
consumers, restaurants and shareholders.

Consumers are attracted to the JUST EAT platform due to the 
brand, choice of restaurants, ordering convenience and the 
ratings and reviews available. Consumer orders on the platform 
create benefits for other users by increasing the number of 
restaurant ratings and reviews. More consumers attracts more 
restaurants to sign-up, which in turn increases choice and drives 
more consumers to order takeaway through JUST EAT, 
completing the virtuous circle.

Success-based revenue model
We have a simple success-based revenue model which is highly 
scalable. Order-driven (“B2C”) revenues account for 89% of total 
Group revenues, comprising commission paid by the restaurant 
on successfully fulfilled orders and payment card or admin fees. 
Commission revenue is driven by the number of orders placed, 
the average order value (“AOV”) and commission rates. Thus, an 
increase in any one of these three variables will have a positive 
impact on the B2C revenue. The AOV is principally driven by the 
demographic of the consumer ordering, such as families or 
students and increases with food/service inflation. The 
commission rates are agreed in the contractual terms with the 
restaurants and vary by country. In January, we successfully 
raised commission rates in the UK from 11% to 12% with only  
a handful of restaurants leaving the network as a result.

Revenue Journey

Five per cent of the Group’s revenue consists of connection  
fees, which is a one-off charge of up to £850 (depending on 
geography) paid by a restaurant to join the JUST EAT network.  
It is important to JUST EAT that restaurants are making a 
conscious decision to join the JUST EAT platform and that  
they have an interest in treating the orders sent to them from 
our platforms with the same care and attention as all their  
other orders. 

A restaurant may also pay for additional services such as 
promotional top-placement on the JUST EAT platform and 
branded commodity products, which together constitute 6%  
of the Group’s revenue. Top-placement fees are charged to 
restaurants who want to be listed in one of four clearly-labelled 
sponsored slots at the top of search results in a particular 
postcode. By paying this fee, the restaurant secures a top-
placement slot for a particular postcode for a period of up to 
12 weeks. Our “organic” listings below these top-placement slots 
are not affected by restaurant payments and are ordered by 
restaurant ratings and distance from the consumer.

Beneficial cash flow cycle
When a consumer pays online, JUST EAT collects the full order 
value on behalf of the restaurant. Payment to restaurants of the 
funds collected, less our fees, is typically made twice per month. 
As over 60% of orders are paid for by card, JUST EAT operates 
with a very favourable working capital cycle.

Connection fees 

Commission 

Restaurants pay a one-off 
fee to join the JUST EAT 
network. The pricing of 
connection fees varies 
with geography, depending 
on market maturity.

Commission is charged to 
restaurants on the value of 
successful orders placed by 
consumers. The rate charged 
varies by country. In January 
2014, we successfully raised 
commission rates in the 
UK from 11% to 12%.

Payment card/
admin fees
A small fee is charged 
typically on orders paid 
for by card. Restaurants 
can choose to pass this 
fee on to the consumer. 

Top-placement fee 
and other revenue
Restaurants can choose to 
pay for additional services 
such as promotional top-
placement and branded 
commodity products, 
which we can supply 
at lower prices. 

14

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsHow We Generate Value

The diagram below summarises the key drivers behind how JUST EAT achieves sustainable growth. It is based on four  
inter-linking value drivers – scalability, technology, brand and people. Through our focus on these areas, we generate  
value for our consumers, restaurants and shareholders.

Scalability
When creating, developing 
and maintaining our 
technology, we recognise 
the importance of 
scalability. We invest 
heavily to ensure our 
platforms and apps are 
robust, flexible and secure 
enough to meet increasing 
peaks of demand from 
consumers and restaurants.

People
Our people are integral to 
all that we do at JUST EAT. 
We have an outstanding 
central team who are 
responsible for designing, 
implementing, maintaining, 
supporting and promoting 
our websites and apps, 
as well as great local 
teams who lead sales, 
marketing and operational 
functions in-country. 

mers

u
s
n
o
C

Sh

a

r

e

h

o

l

d

e

r

s

Sustainable
Growth

Resta u r a

t s

n

Technology
Our technology is making 
life easier for consumers 
and restaurants. The 
JUST EAT system enables 
restaurants to efficiently 
manage their order process 
by reducing communication 
errors that could be 
made over the phone and 
reducing the time spent on 
processing. The JUST EAT 
websites and apps enables 
consumers to make 
informed choices about 
what food to order in a 
quick and convenient way. 

Brand
Consumers have the 
reassurance of ordering 
from a well-known, trusted 
brand, receiving customer 
service through JUST EAT 
online support or offline 
through call centres. 
Brand association helps 
restaurants to drive scale in 
orders by enabling efficient 
entry to the online market.

15

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Business Model  
continued

Who we create value for
Consumers
Our platform allows consumers to make informed choices about 
what food to order and then do so in a convenient manner.  
The consumer can examine the full menu for each takeaway 
restaurant and read consumer reviews and ratings. In the  
UK they can also click on a link to the Food Standards  
Agency ratings. 

Consumers can choose to store their card details securely with 
JUST EAT, along with contact details, favourite restaurants and 
favourite meals. They can choose to place an order wherever 
they are using one of our mobile apps or mobile website. The 
consumer has the reassurance of ordering from a well-known, 
trusted brand, receiving customer service through JUST EAT 
online support or offline through our call centres. 

This access to readily accessible relevant and recent information, 
combined with ordering simplicity helps to drive channel shift, 
one of our strategic initiatives for growth.

Shareholders
2014 has been a milestone year for JUST EAT on our long-term 
journey of growth and development. In April, the Group 
successfully entered the High Growth segment of the London 
Stock Exchange, subsequently transferring to a Premium Listing 
in May and joining the FTSE 250 in June. 

By delivering value to our consumers and restaurants, we 
ultimately drive long-term financial value to our shareholders. 
Given the high growth of the business, the Group intends to 
retain any earnings generated in the short-term in order to fund 
development and expansion. As such, despite a 200% increase 
in adjusted EPS to 4.2p, we have not paid a dividend in 2014 
since IPO (one was paid in April 2014 prior to the IPO as part of 
a capital restructuring) and it is anticipated that dividends will 
not be paid in the foreseeable future. Our focus remains on 
driving growth through our strategic initiatives in the medium-
term across all our markets.

Consumers

Shareholders

Consumer Journey

Postcode 

The local JUST EAT websites 
and apps enable consumers 
to search for restaurants 
in their area using their 
postcode, sorted by cuisine 
choice and preference for 
delivery or collection.

Choose 
restaurant
Consumers can make 
an informed choice 
by reading customer 
reviews and examining 
the full menu. There are 
currently over seven million 
reviews on JUST EAT. 

Delivery method 

Payment method 

If the restaurant provides 
the option, a consumer can 
choose delivery or to collect 
the order themselves.

The final stage in placing an 
order is for the consumer 
to choose to either pay 
securely online with stored 
card details or pay cash 
on delivery/collection.

16

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsRestaurants
Takeaway restaurants may not have the knowledge or readily 
available capital to invest in creating their own platform. 
Additionally, many do not have the time or investment to spend 
on marketing, particularly dealing with the complexities of online 
search and promotion or building a broader brand. Brand 
association helps restaurants to drive scale in orders.

JUST EAT provides an easy solution to these problems, enabling 
efficient entry to the online market. In addition, takeaway 
restaurants often see an increase in average order values for 
online orders as consumers shop the whole menu at their own 
pace. The JUST EAT platform improves restaurant efficiency; 
accepting an online order is significantly quicker and more 
efficient than processing a telephone order.

The receipt of clear print-outs, rather than hand written notes  
of consumer orders also reduces communication errors. This 
improvement in speed and efficiency is particularly beneficial 
during peak ordering times, reducing or eliminating orders lost 
through an engaged phone line.

We help takeaway restaurants to develop their businesses 
through feedback for consumer preferences and reviews left on 
the JUST EAT platform, ultimately helping to drive standards in 
the takeaway food industry. We also utilise our buying power to 
offer restaurants JUST EAT branded commodity products at a 
lower price than is available to them individually.

Peak orders per minute
Demand is highly concentrated at weekends and evenings. Our 
core platform has maintained high availability whilst managing 
peak volumes, such as the 1,000 orders a minute processed for 
the hungry romantics ordering on St. Valentine’s Day 2014. The 
growth in the peak volumes is shown below.

1,200

1,000

i

n
m

r
e
p
s
r
e
d
r
O

800

600

400

200

0

2011

2012

2013

2014

Year

Restaurants

Strong, Active Relationships with Takeaway Restaurants
JUST EAT provides:

More orders 

Higher value 

An online presence and 
access to JUST EAT’s 
8.1 million Active Users, 
helps restaurants to 
generate more orders. 

Consumers who order 
online through JUST EAT, 
on average, tend to 
spend more than when 
ordering on the phone.

More efficient 
order processing
The JUST EAT platform 
reduces communication 
errors and enables 
restaurants to significantly 
reduce processing time.

Services 

Restaurants have access 
to other benefits such as 
cheaper menu printing 
and branded commodity 
products, as well as feedback 
on consumer preferences. 

17

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
 
 
Strategic Initiatives

Improving  
Improving  
Improving  
the Consumer 
the Consumer 
the Consumer 
Experience
Experience
Experience

1818

StrategicReportCorporate GovernanceFinancialStatements JUST EAT plc  Annual Report & Accounts 2014StrategicReportWhen ordering takeaway food for 
delivery, consumers are focused on three 
aspects: choice, delivery time and the 
quality of their food.

Continued innovation
We will continue to invest in technology and product, both to 
ensure our platform scalability and to innovate our consumer 
offer and restaurant technology platforms. During the year,  
we have been developing and piloting real-time order tracking, 
which will enable consumers to track their order through every 
stage from placement to delivery. We remain excited about how 
this innovation will fundamentally change the consumer ordering 
experience and it is now being trialled in 11 restaurants. Our 
focus in 2015 will be on addressing the challenge of scaling  
order tracking both technically and operationally across the 
JUST EAT network.

Better information
Having better information is key in enabling consumers to make 
empowered choices. 

Consumer reviews, which can only be placed by those who  
have ordered, offer valuable insight into other people’s views on 
food quality, service and delivery. At 31 December 2014, we had 
3.7 million reviews on our UK platform. In addition to these 
reviews which are updated daily, we also include a link to the 
Food Standards Agency for access to historical regulatory data.

Once a postcode is entered, the Search Engine Results Page 
(“SERP”) lists the restaurants that are available to deliver. There 
are four clearly labelled top-placement slots at the top of the 
SERP. All of the restaurants listed below these are ranked based 
on the consumer rating they have received and distance from 
the consumer, placing the higher-rated restaurants at the top. 

In 2014 we added drive distance to our SERP. When using a  
web browser, the restaurant distances are shown next to the 
restaurant name and rating. Those ordering on a tablet device 
can view the distances on a map. Geo-location is now functional 
on the iPhone and Android apps and tablets.

Progress 
elsewhere

 Denmark segment

We had over 230,000 restaurant reviews on the 
Danish platform at the end of 2014. 

 Other segment

In Spain we successfully implemented saved cards 
which enables consumers to securely store their 
credit card details for ease of future ordering.

How this links 
to our business 
model

See page 15

19

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Strategic Initiatives  
continued

Bringing 
Bringing 
Bringing 
Greater 
Greater 
Greater 
Choice
Choice
Choice

2020

StrategicReportCorporate GovernanceFinancialStatements JUST EAT plc  Annual Report & Accounts 2014StrategicReportEnhancing our offering to restaurants 
will drive loyalty from our existing 
restaurant partner base and encourage 
other restaurants to join. Consumers  
are focused on making informed choices 
and by increasing our coverage we  
will attract more consumers to the 
JUST EAT platform.

The total number of contracted takeaway restaurants on 
JUST EAT platforms has increased by 26% to 45,700 as at 
31 December 2014, compared with 36,400 at the end of the prior 
year. As we continue to broaden our offering to consumers, by 
adding collection-only restaurants and potentially growing our 
directory-style listings of restaurant contact details, the number 
of takeaway restaurants will no longer provide a clear underlying 
performance benchmark and ceases to be a valid KPI in its own 
right. There is now a greater focus on consumer order-driven 
metrics. Further detail is provided within the Key Performance 
Indicators section on page 26.

Technology advances
Our vision is to be fully integrated into how a takeaway 
restaurant operates, moving away from traditional transaction 
methods. This means not just facilitating JUST EAT orders but 
enabling us to offer our takeaway restaurant partners the right 
tools to manage their businesses. In order to accelerate this 
initiative we completed the purchase of EPOS technology 
business Meal2Go, whose market-leading EPOS technology is 
specifically designed for the takeaway restaurant industry. We 
have continued to adapt this technology, now called OrderPoint. 
This level of technology will only be applicable to a proportion  
of restaurant partners, as it goes beyond the requirements of a 
small, independent establishment. For those smaller restaurants, 
we are developing a less complex, tablet-based order-
management platform called Orderpad. Over 300 takeaway 
restaurants have Orderpad trial units installed and as we develop 
it further, we plan to expand this number during 2015.

Coverage
With the growing popularity of JUST EAT’s mobile apps, we 
anticipate that ordering for collection will become an increasing 
part of the Group’s business. Entering the collection-only market 
offers significant growth opportunity. The total phone and collect 
takeaway market in the UK alone is estimated at £2.6 billion,  
a significant proportion of which should be addressable  
by JUST EAT. 

During the first half of the year we conducted a collection pilot  
in Brighton, and based on the findings from this trial, have made 
several improvements to the collection-specific capability offered 
on the JUST EAT platform. Discounts have been offered on the 
connection fees paid by the restaurants to encourage early 
sign-up by collection-only restaurants as we build our offering to 
the consumer. We have now signed over 1,000 collection-only 
restaurants to the JUST EAT platform across the UK and are 
planning further expansion in 2015. 

Progress 
elsewhere

 Denmark segment

We have focused on the collection market and this 
now represents 5% of the total Danish estate. 

 Other segment

We launched an online JUST EAT merchandise 
store for restaurants in Spain and Ireland. 

How this links 
to our business 
model

See page 15

21

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Strategic Initiatives  
continued

Driving 
Driving 
Driving 
Channel  
Channel  
Channel  
Shift
Shift
Shift

2222

StrategicReportCorporate GovernanceFinancialStatements JUST EAT plc  Annual Report & Accounts 2014StrategicReportDriving channel shift from traditional 
telephone to online ordering continues 
to be the focus for JUST EAT. Even in the 
UK, one of our more developed markets, 
over 70% of takeaway orders are still 
placed using the telephone.

This channel shift represents the main opportunity for JUST EAT. 
Consumer migration from offline to online ordering remains in its 
early stages in the vast majority of our geographies. 

We expect to see online ordering continue to grow, particularly 
with the increasing propensity of consumers to use their mobile 
devices to purchase goods and services. 

We believe improving the consumer experience will help to  
drive further channel shift from traditional telephone to online 
ordering. During 2014 our Active Users grew by 37% to 
8.1 million, up from 5.9 million at 31 December 2013.

Mobile-led strategy
Mobile penetration has increased significantly, due to the rise in 
popularity of smartphones and tablets. In the UK, smartphone 
penetration of households has increased to 68% from 51% 
between 2013 and 2014. Similarly, tablet penetration has 
increased to 46% from 24% over the same time period1. Our 
mobile-led strategy has resulted in over 60% of JUST EAT UK 
orders now being placed using a mobile device. This is coupled 
with evidence that shows that app users order more frequently. 
We will continue to focus on this throughout 2015. In the UK, 
orders can now be made through Android (tablets and phones), 
iPhone, iPad or Windows 8 mobile, Kindle Fire tablets and of 
course, a PC. The additional benefit of mobiles is that orders 
coming via app direct to JUST EAT rather than via search  
engines avoid search engine fees, the chance of competitor 
redirection and reduces the risks associated with changes in 
search provider algorithms.

Building the brand
To encourage migration of consumers from offline to online 
ordering, we continue to build the JUST EAT brand through 
innovative campaigns such as the #minifistpump campaign 
launched in October 2014. Consumers trust well-known brands 
with which they identify, helping make our business model highly 
defensible as we become a more established brand in all of our 
geographies. We now undertake television marketing in the 
overwhelming majority of our countries. 

JUST EAT’s spontaneous brand awareness among UK takeaway 
consumers increased from 39% in December 2013 to 44% in 
December 20142. This measures the percentage of consumers  
for whom a given brand is the first that comes to mind in a 
category and demonstrates how brand investment increases 
consumer loyalty.

2  Source: YouGov.

Progress 
elsewhere

 Denmark segment

Orders can now be made through Android (phone 
and tablets), iPhone and iPad.

 Other segment

We have increased the amount spent on marketing 
in Other by 90% during 2014 to build the brand 
internationally. 

How this links 
to our business 
model

See page 15

1  Source: Ofcom Technology Tracker.

23

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Our People

Our people are an integral part of 
JUST EAT’s ongoing success. They are 
responsible for helping to design, 
implement and deliver on our strategic 
objectives, as well as developing new 
initiatives to enable us to maintain  
our growth. 

We strive to maintain a high performance, entrepreneurial 
culture. As part of this, we launched the JUST EAT Academy  
in 2013. Its flagship course, the JUST EAT Management Stars 
(“JEMS”) programme was fully rolled out in 2014. This is 
multi-tiered, open to all levels of management and aimed at 
developing our future leaders. As we transition towards 
becoming a large company we have started to focus more on 
staff development and career planning, including formalising  
our annual review and development process.

As well as developing our existing staff, we seek to attract the 
best talent in the market. We are introducing a new graduate 
development programme starting in 2015. We have also opened 
our technology site in Bristol, with support from Invest Bristol & 
Bath and are building a relationship with the University of Bristol 

to attract the best people from the West Country and Wales. We 
hope that initiatives such as these will enable us to attract talent 
that fits with the JUST EAT culture and can also be our leaders 
and innovators of the future.

Losing the Group’s culture is considered a principal risk  
(see page 36). Whilst the Group has been on a growth journey 
and processes and controls sufficient to manage this have been 
in place and operating effectively, there is no doubt that the 
listed environment creates a new dynamic that we are 
consciously managing. 

Please refer to the Corporate Social Responsibility section on 
page 40 for further details on our employee policies which 
enable us to attract and retain the highest calibre of employees. 

One of the highlights of the Group’s calendar is the annual 
“World Party”. Every eligible employee is invited to spend the day 
with their colleagues from around the world. The day consists of 
a CEO update, Executive Team briefings and awards to celebrate 
individual and team successes. This is combined with team 
building and social activities to ensure the cultural spirit (known 
as the “JUST EAT JAM”) that has driven our success to date is 
reinforced and spread.

How this links to our 
business model

See page 15

24

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsDisciplined Approach 
to M&A

There are consumer benefits from having 
a single, strong brand which brings 
together the highly fragmented 
takeaway restaurant market in a single 
place. This is the key driver for the 
emergence of clear market leaders by 
geography in our sector. Network effects 
such as the breadth of comparable 
information (from reviews), single 
branded point of contact, platform scale 
and efficiency and depth of restaurant 
relationships all drive these consumer 
benefits and thus, typically the 
emergence of a player of scale.

For this reason, our approach to M&A is one that is focused on 
achieving our strategic objectives whilst remaining financially 
disciplined. We will continue to focus on building and maintaining 
our existing market leading positions where we have a proven 
track record. Acquisitions will either consolidate our existing 
market positions, or enable our entry into new markets of scale 
through the acquisition of market leaders.

In 2014 we purchased Meal2Go and Orogo for their technological 
innovation. We acquired number two player Eatcity.ie in Ireland 
to consolidate our market position there, and completed the 
French (alloresto.fr) and Brazilian (iFood) deals to secure market 
leadership in those markets. Since the year end, we have 
completed the purchase of Sindelantal Mexico. The Mexican 
market is one of the most exciting in our portfolio and 
Sindelantal is the largest online takeaway food provider  
in the country. 

After the year end, as well as the Mexican acquisition, we 
increased our share in our Swiss business from 64% to 100%. 

Acquisition dates

February 2014 

July 2014 

July 2014

November 2014

November 2014

How this links to our 
business model

See page 15

25

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Key Performance 
Indicators

Achievement of our strategic objectives 
is monitored through a set of carefully 
selected key performance indicators 
(“KPIs”). These ensure JUST EAT focuses 
its resources appropriately. 

As we finalise our trials in the collection-only market and 
directory-style service in order to achieve greater completeness 
for consumers, the total number of restaurants as a KPI in itself 
will cease to be a valid measure. We therefore plan to review  
the appropriateness of this KPI, particularly since its relevance 
declines as market penetration increases and the focus shifts  
to more order/consumer centric measures such as our mobile 
app penetration.

The KPIs used by JUST EAT, together with their performance 
over the last four years, are shown below.

Orders

Performance 2014

52%

Growth

1414
13
12
11

 61.2m

 40.2m

 25.3m

 13.9m

  Strategic initiative 

measured by this KPI 
Driving channel shift

  How we calculate  

Number of successful 
orders placed

Number of active users

Performance 2014

37%

Growth

1414
13
12
11

 8.1m

 5.9m

 4.1m

 2.4m

  Strategic initiative 

measured by this KPI 
Improving the consumer 
experience

  How we calculate  

Number of users who have 
placed at least one order 
within the last 12 months

26

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsAverage revenue per order

Revenue

Performance 2014

9%

Growth

1414
13
12
11

 £2.29

 £2.11
 £2.00
 £1.97

  Strategic initiative 

measured by this KPI 
Bringing greater choice

  How we calculate  

Total of commission 
revenue plus payment 
card/admin fees, 
divided by total orders

Performance 2014

62%

Growth

14
13
12
11

 £157.0m

 £96.8m

 £59.8m

 £33.8m

  Strategic initiative 

measured by this KPI  
All initiatives

  How we calculate  
Total revenue from 
all streams generated 
by the Group

Number of restaurants

Underlying EBITDA

Performance 2014

26%

Growth

14
14
13
12
11

 45,700

 36,400

 29,900

 17,000

  Strategic initiative 

measured by this KPI 
Bringing greater choice

  How we calculate  

The number of restaurant 
partners capable of 
taking orders across 
all JUST EAT platforms 
at the reporting date

Performance 2014

131%

Growth

 £32.6m

 £14.1m

1414
13
12
11  £0.1m

 £2.3m

  Strategic initiative 

measured by this KPI  
All initiatives

  How we calculate  

Earnings before interest, 
tax, depreciation 
and amortisation, 
additionally adjusted 
as disclosed below1

1  Underlying EBITDA additionally excludes the Group’s share of depreciation and 

amortisation of joint ventures and associates, long-term employee incentive costs, 
exceptional items, foreign currency translation differences and “other gains”.

27

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
CFO Update and 
Financial Review

The results of the Group for the year 
ended 31 December 2014 demonstrate 
the ongoing strength of the JUST EAT 
business model, with revenue growth of 
62% (65% on a forex neutral basis) and 
continued margin expansion.

This significant increase in revenue  
and the operational leverage achieved 
resulted in the Group Underlying 
EBITDA1 margin growing to 21% from 
15%. This is pleasing in a year in 
which we delivered a successful IPO, 
completed seven M&A transactions and 
continued to drive long-term growth 
through further investment in staff, 
marketing, technology and product. 

Summary and outlook
The Group delivered excellent revenue growth of 62% in 2014, 
with all segments trading ahead of expectations. These results 
are a tangible demonstration of the continued hard work and 
commitment from all the teams across the JUST EAT business.

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

2014  
growth 
%

2013  
growth 
%

Revenue
Underlying EBITDA
Operating profit
Operating cash flow
Adjusted basic EPS 

(p per share)

157.0
32.6
19.0
38.1

62% 62%
96.8
14.1 131% 513%
N/A
98% 90%

6.8 179%

19.2

4.2

1.4 200%

N/A

The growth in 2014 was delivered alongside an increase in 
Underlying EBITDA in the UK and Denmark and, as planned, our 
Other segment losses were in line with 2013 but generated 83% 
more revenue. The returns generated in the UK and Denmark 
more than offset the ongoing investment in Other and Head 
Office resulting in the Underlying EBITDA for the Group 
increasing by 131% to £32.6 million.

Underlying EBITDA converts strongly to operating cash flow due 
to the beneficial working capital cycle inherent in the business 
model. In 2014, operating cash flow represented 117% of 
Underlying EBITDA (2013: 136%). 

The investment seen during 2014 is expected to continue in 2015 
as we strengthen our team, expand our marketing activities and 
develop existing and new products. This investment is expected 
to deliver long-term growth and for 2015, the Board currently 
expects revenues to marginally exceed £200 million (at current 
exchange rates).

28

1  Underlying EBITDA is defined as earnings before finance income and costs, taxation, 

depreciation and amortisation and additionally excludes the Group’s share of 
depreciation and amortisation of the joint venture and associates, long-term employee 
incentive costs, exceptional items, foreign exchange gains and losses and “other gains”.

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsGroup result
The Group’s Income Statement is shown below. All key metrics 
on the Income Statement, including revenue, operating profit, 
profit before tax, basic and adjusted EPS have improved 
year-on-year.

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m 

Continuing operations
Revenue
Cost of sales

Gross profit

Long-term employee incentive costs
Exceptional items
Other administrative expenses

Total administrative expenses

Share of results of JV and associates

Operating profit
Other gains
Finance income
Finance costs

Profit before tax
Taxation

Profit for the year

157.0
(16.1)

140.9

(4.9)
(2.7)
(113.5)

(121.1)

(0.8)

19.0
38.2
0.4
(0.2)

57.4
(5.6)

51.8

96.8
(10.0)

86.8

(1.7)
(1.0)
(77.3)

(80.0)

–

6.8
3.4
0.2
(0.2)

10.2
(3.4)

6.8

The Income Statement includes some significant fluctuations  
that are not considered part of normal business operations.  
These include the “other gains”, long-term employee incentive 
costs, exceptional items (such as the IPO costs and acquisition 
costs) and foreign exchange. These are removed from the 
measure of profit before tax, along with interest, depreciation  
and amortisation to arrive at Underlying EBITDA. This is the 
measure we use to assess our operational and segmental 
performance. We believe this Underlying EBITDA measure  
more accurately reflects the key drivers of long-term profitability 
for the Group and removes those items (both positive and 
negative), which are mainly non-cash and do not impact 
underlying trading performance. 

A reconciliation between Operating Profit and Underlying EBITDA 
is shown below.

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Operating profit
Depreciation – Subsidiaries
Depreciation and amortisation – JV and 

associates

Amortisation – Acquired intangible 

assets

Amortisation – Other assets
Long-term employee incentive costs
Exceptional items
Foreign currency gains and losses

Underlying EBITDA

19.0
3.3

0.2

2.1
0.6
4.9
2.7
(0.2)

32.6

6.8
2.7

0.4

0.8
0.1
1.7
1.0
0.6

14.1

Segmental review
The Group reports its results under three operating segments, 
the UK, Denmark and Other. The UK and Danish operations are 
shown separately as they are our most established markets in 
terms of market penetration and maturity. The Other segment 
contains all other controlled businesses, which are at various 
stages of growth and development. Some are profitable whilst 
others are still at an earlier stage requiring significant investment 
relative to their size, particularly in sales and marketing. To 
ensure appropriate measurement of success by segment, the 
results of each segment include its fully allocated share of central 
technology, product and head office costs, as explained below.

Technology and Product continue to be areas of significant 
additional investment, with head count in 2014 increasing to 206 
from 126. It is predominantly run as a single integrated team to 
improve efficiency and speed up internationalisation of products. 
The individual trading segments are allocated the full cost of this 
support and development (including all servers, maintenance, 
innovation and engineering) on a per fixed order fee basis for 
those nine countries on our “core” platform representing 95% of 
orders. During 2014, only a small proportion of specific project 
costs were not allocated which were either included as part of 
Head Office costs or capitalised. As we move to further develop 
the innovative technology referred to in the CEO statement, we 
expect some of the additional investment in technology 
development to be capitalised in 2015 and beyond. 

29

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
CFO Update and Financial Review  
continued

United Kingdom
Revenue 

Underlying EBITDA

66%  80%

YoY growth 

YoY growth

14
14
13
12
11

 £114.1m

 £68.8m

 £41.1m

 £21.4m

14
14
13
12
11

 £45.9m

 £25.5m

 £13.7m

 £4.8m

The UK business had another excellent year and continues to be 
the main driver of revenue growth in the Group. The order-driven 
revenues (predominately commission) continued to grow, both  
in absolute terms and as a percentage of revenue. These 
represented 92% of total UK revenue (2013: 88%). 

The key drivers of UK order growth (up 56% to 45.5 million) 
include:

•  expansion of the restaurant partner network where we added 
over 4,500 new takeaway restaurants to the platform during 
the year (2013: 4,700). Included within this number for the 
first time are over 1,000 new restaurants signed as part of our 
trial to expand our offering to include collection-only 
restaurants (i.e. those who do not offer delivery services). 
Expansion of this trial will continue in 2015 and our focus will 
be on driving consumer adoption; 

•  an overall increase in Active Users in the UK to 5.5 million at 
31 December 2014 from 3.9 million at 31 December 2013;

•  continuous improvement of our mobile offering, including  

the launch of iPad and Android tablet apps. During the year 
total mobile orders (including tablets) in the UK accounted  
for almost 61% of total orders (2013: 43%) and orders via  
our apps now account for 55% of these mobile orders (up 
from 43%); 

Head office costs include both the ongoing central costs of 
operating the Group as a whole and those functions required for 
efficiency of shared expertise, such as Search Engine Marketing 
(“SEM”), finance, legal and HR. Those Head Office costs that can 
be reasonably attributed to individual segments are allocated on 
a consistent basis and therefore, the reported Head Office costs 
are the true central costs remaining after such allocations.

The results from Joint Ventures are equity accounted and 
presented separately since the Group does not control  
these operations.

Year ended 
31 December 
2014 
million

Year ended  
31 December 
2013 
million

Segment orders
United Kingdom
Denmark
Other

Revenue
United Kingdom
Denmark
Other

Total segment revenue
Head Office

Underlying EBITDA and result
United Kingdom
Denmark
Other

Total segment Underlying EBITDA
Head Office
Share of equity accounted JV  

and associates1

1  Excluding depreciation and amortisation.

45.5
4.5
11.2

61.2

29.1
4.2
6.9

40.2

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

114.1
12.8
29.8

156.7
0.3

157.0

45.9
5.1
(11.8)

39.2
(6.0)

(0.6)

32.6

68.8
11.6
16.3

96.7
0.1

96.8

25.5
4.6
(11.7)

18.4
(4.7)

0.4

14.1

30

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatements 
 
•  investment in marketing, which continued to grow with an 

increase in total spend of 42%, all of which was expensed to 
the income statement. 2014 saw a number of new initiatives, 
namely the refresh of our brand and launch of our 
#minifistpump campaign, along with sponsoring ITV’s Take 
Me Out and becoming the main shirt sponsor for Derby 
County Football Club. These complemented our ongoing 
activities in digital, trade and brand marketing. Despite the 
size of the increase in marketing investment, spend as a 
percentage of revenue reduced to 18% from 21% last  
year; and

•  year-on-year order growth comparatives can be impacted by 
particularly hot or cold and wet weather. However, the very 
wet spell in the UK at the end of 2013 and into early 2014 has 
had little overall effect on the year-on-year growth rates as 
the positive impact in January/February 2014 was offset by 
tougher prior year comparatives for December 2014.

The UK continued to break daily order records through the year 
and in November reached the milestone of processing its 100 
millionth UK order since it started trading in March 2006.

On 1 January 2014 the commission rate charged to restaurants 
on orders increased to 12% from 11%, the first increase in three 
years. Only a handful of restaurants left the network following 
this price change, which we feel supports the work we have done 
in building relationships with our restaurant partners and in 
demonstrating the value JUST EAT brings to their businesses. 
This commission increase was the major driver in the 10% 
increase year-on-year in UK Average Revenue per Order 
(“ARPO”). This is up from the 2013 year-on-year ARPO growth  
of 2.4% that was driven just by food/service price inflation. 

Underlying EBITDA margin (the segment result) in the UK  
grew to 40% (2013: 37%). Our belief in the scale of the 
opportunity in the UK means that we will continue to invest  
in UK sales, marketing, technology and new products to  
drive long-term growth.

Denmark
Revenue 

Underlying EBITDA

10%  11%

YoY growth 

YoY growth

16% on a forex neutral basis

14
14
13
12
11

 £12.8m

 £11.6m

 £10.0m

 £8.8m

14
14
13
12
11

 £5.1m

 £4.6m

 £4.0m

 £3.2m

The Danish business has continued to perform well in the 
relatively mature Danish online takeaway market, a credit  
to the team. Revenue, up 10% (2013: 16%) to £12.8 million  
(2013: £11.6 million), was driven mainly by an increase in  
orders up 7% to 4.5 million (2013: 4.2 million) and conversion  
of top-placement advertising. 

On a forex neutral basis, revenue growth in Denmark would have 
been 16% (2013: 10%).

The Underlying EBITDA margin in Denmark was maintained  
at 40% (2013: 40%) generating £5.1 million of Underlying 
EBITDA (2013: £4.6 million). As with revenues, the weakness  
of the Danish Kroner reduced the reported 2014 EBITDA on 
conversion to Pound Sterling compared with 2013. We continue 
to believe there remains steady revenue growth prospects in  
the Danish market and as such we will manage margins in 
Denmark to maximise such growth rather than optimise for 
short-term profitability.

31

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
 
CFO Update and Financial Review  
continued

Other
Revenue 

83% 

Underlying EBITDA

(1)%

YoY growth 

YoY change

96% on a forex neutral basis

14
14
13
12
11

 £29.8m

 £16.3m

 £8.7m

 £3.6m

14
14
13
12
11

 £(11.8)m
 £(11.7)m
 £(13.1)m
 £(6.3)m

This segment consists of the trading entities we control outside 
the core UK and Danish businesses, including our higher 
potential growth opportunity countries of France, Canada and 
Spain. Our French business became part of this segment in July 
2014 when we obtained control by increasing our shareholding 
from 50% to 80%. Brazil ceased to be consolidated from 
November following that businesses’ merger with iFood when 
JUST EAT’s stake reduced to 25%. We increased this stake to 
30% post year-end. 

Progress in this segment remains good with total revenue up 
83% to £29.8 million in 2014, up 96% on a forex neutral basis. 
This growth includes the impact of consolidating the French 
business from July but having to exclude the Brazilian business 
from November. Adjusting for these changes, the growth would 
have been 64% on a forex neutral basis. Additionally, the 
contraction of our Dutch business has a notable detrimental 
impact on our reported growth in this segment. 

This segment represents a blend of growth rates across the nine 
geographies. Spain and Italy are amongst the fastest growing 
countries, with slightly slower growth in our more mature 
markets such as the now profitable Irish business. The only 
outlier is the highly competitive Benelux region, which contracted 
slightly during the year and where we remain the number two in 
the market.

Orders remain the key driver of growth in this segment, growing 
by 62% year-on-year (2013: 60%). On a like for like basis 
(adjusting for the changes in control), orders grew 51%. The 
Other segment also benefitted from rising food prices and 
commission rates being gradually increased in some territories, 
leading to an ARPO increase of 8.7% (2013: 15.7%).

With continued investment in growth full-year Underlying EBITDA 
losses in the Other segment remain in line with 2013 at £11.8 
million, although reducing significantly as a percentage of 
revenues. Initiatives including the launch of television advertising 
in Spain and the expansion of French sales activities outside 
Paris, were planned and delivered with considerable success. The 
additional revenue generated by these initiatives was reinvested 
to build long-term growth potential. This, combined with the low 
levels of online penetration for takeaway ordering in the majority 
of these geographies, provides substantial runway for JUST EAT 
and we will continue our investment to drive consumer channel 
shift and secure market share.

Share of profits from the joint venture and associates
The Indian associate remained in this category all year and was 
the main driver of the reported JV losses. It was classified as 
Held for Sale in the balance sheet as it was sold after the 
year-end (see note 20).

The results of the French business moved from being classed as 
a Joint Venture into being a subsidiary in the Other segment in 
July 2014.

The joint venture and associates continue to perform strongly. 
We are delighted to have merged our business with iFood to 
create the undisputed market leader in Brazil in which we owned 
25% at the year-end. Following the merger, this business has 
become one of the fastest growing geographies in the Group  
and now has over 480,000 orders per month. Given the market 
potential in Brazil we expect to continue to invest heavily in  
this associate.

Head Office Costs
Head Office costs, after recharges, have significantly increased 
year-on-year due to the expenses of being a publicly listed 
company and the impact of further investment in people, 
technology and product. The vast majority of technology and 
product costs are expensed as incurred. As described above, 
technology and certain Head Office costs are allocated to the 
Group’s operational businesses such that segmental EBITDAs 
include all appropriate costs. 

The Group has opened a second UK technology site in Bristol in 
order to attract talent from the West Country and Wales. 

32

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatements 
Items between Underlying EBITDA and Operating Profit
Depreciation
The depreciation charges mainly relate to the JCT terminals that 
are in situ in the vast majority of the 45,700 restaurants on the 
JUST EAT network. These are depreciated over three years. 

Amortisation
The amortisation charge principally relates to the intangibles 
acquired as a result of the many acquisitions completed by the 
Group. The assets principally acquired are the restaurant 
contracts, the brand of the acquired company and any 
intellectual property, typically relating to the underlying 
technology platform. The increase in the charge in 2014 
compared to 2013 (up £1.8 million to £2.7 million excluding the 
joint venture and associates) is principally a result of the 
intangible assets recognised as part of the Meal2Go purchase in 
February 2014 and the French step-up in July 2014. The full year 
impact of this additional amortisation will be felt in 2015. 

Long-term employee incentive costs
Long-term employee incentive costs of £4.9 million (2013: £1.7 
million) primarily relate to share awards granted to employees, 
recognised over the vesting period of the awards. The increased 
charge reflects the additional awards granted at or around the 
time of the IPO, including the free share award granted to all 
qualifying employees in April 2014. As a rapidly growing 
technology business, we expect equity participation to remain an 
important element of attracting and motivating the right people.

Exceptional items
Exceptional items of £2.7 million (2013: £1.0 million) included 
£2.3 million of costs relating to the IPO and £0.4 million of 
acquisition costs.

Foreign currency translation 
A foreign currency transaction gain of £0.2 million (2013: loss of 
£0.6 million) arose due to retranslating monetary assets and 
liabilities in foreign currencies. 

Items below operating profit
Other gains
The business has recorded a significant non-cash gain on two 
deemed disposals in relation to our French and Brazilian operations. 

The Group increased its stake in the French business from 50% 
to 80%. This resulted in a change in control and so the business 
was no longer treated as a joint venture, but as a subsidiary. The 
transaction resulted in a non-cash gain of £32.0 million, of which 
£17.8 million was the gain on the deemed disposal of the Joint 
Venture and £14.2 million resulted from the fair value gains on 
the Group’s option to acquire the remaining shares. 

The control of the Brazilian business also changed in the year. 
The business changed from being classified as a subsidiary to an 
associate, resulting in a further non-cash gain of £5.8 million. 

The 2013 comparative comprised £3.4 million non-cash gains on 
control changes in our Swiss and Indian businesses.

These non-cash gains are considered to be non-operational and 
so are excluded from Operating Profit and Underlying EBITDA. 
The gains recorded in 2014 are substantial, but are not taxable 
as they do not arise in the local books of the business.  

Net finance income
The finance income results from interest on deposits held. This  
is offset by the unwinding of the present value of the deferred 
consideration due on the French business, where an annual 
charge of c.£0.1 million is expected through to 2017. 

Profit before tax
Profit before tax for the year of £57.4 million (2013: £10.2 million) 
mainly included the operational profits of the Group, plus  
the non-cash gains made on the disposal of the French and 
Brazilian operations. 

33

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
CFO Update and Financial Review  
continued

Taxation
The income tax expense was recognised at the tax rate 
prevailing in the respective jurisdictions on the estimated taxable 
profits for the year. The Group’s tax charge has increased to £5.6 
million (2013: £3.4 million) but the Effective Tax Rate (“ETR”) has 
fallen to 9.8% from 33.3% last year. The Adjusted ETR, after 
adjusting for the impact of the other gains, exceptional items, 
long-term employee incentive costs, foreign currency translation 
differences, amortisation in respect of acquired intangibles and 
their associated tax impact, is 22.6% (2013: 37.6%).

The reduction in the Adjusted ETR results primarily from the 
recognition of deferred tax assets in the UK and Switzerland, and 
the reducing corporate tax rates in the UK and Denmark. 

The Group pays significant tax on profits made in the UK and 
Denmark, but as losses generated in other jurisdictions cannot 
be offset against these profits, the Group’s ETR is higher than 
the prevailing UK corporate tax rate of 21.5%. We expect the 
Group’s ETR to trend towards this rate over time.

Earnings per share
Basic earnings per share were 9.8p (2013: 1.5p), representing a 
553.3% year-on-year increase.

Adjusted earnings per share were 4.2p (2013: 1.4p), up 200%. 
This excludes the impact of non-trading items that fluctuate  
from year to year, many of which have no cash impact. The 
Directors believe that this adjusted measure more appropriately 
reflects the underlying performance of the Group. Adjusted 
earnings per share is calculated using the adjusted profit 
attributable to the holders of Ordinary shares as set out  
in the table below. 

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Profit attributable to the holders of 

Ordinary shares in the parent

Long-term employee incentive costs
Exceptional items
Other gains
Foreign currency gains and losses
Amortisation – Acquired intangible 

assets

Tax impact of the adjusting items

Adjusted profit attributable to the holders 

of Ordinary shares in the parent

Adjusted EPS excluding acquired 

amortisation

52.0
4.9
2.7
(38.2)
(0.2)

2.1
(0.9)

22.4

4.2

7.0
1.7
1.0
(3.4)
0.6

0.8
(0.7)

7.0

1.4

34

The movement year-on-year on both measures is due to  
the higher Group profit, partly offset by dilution arising 
predominantly on the primary issue of shares on IPO.

Balance sheet
The relatively straightforward business model and low 
operational capital expenditure requirements of JUST EAT  
results in a simple balance sheet at an operating level.  
The consolidated balance sheet is more complex due to  
the impact of business combinations.

As at 
31 December 
2014 
£m

As at 
31 December 
2013 
£m

Non-current assets
Goodwill
Property, plant and equipment
Other non-current assets

Current assets
Cash and cash equivalents
Other current assets

Current liabilities

Net current assets

Non-current liabilities
Provisions for liabilities
Other long-term liabilities total

Total liabilities

Net assets 

Equity
Share capital & share premium
Other reserves
Retained earnings/(accumulated losses)

Equity attributable to owners of 

the Company

Non-controlling interests

Total equity

51.2
7.2
28.4

86.8

164.4
12.4

176.8

(65.6)

111.2

(9.3)
(4.9)

(14.2)

(79.8)

183.8

126.2
(6.3)
63.1

183.0
0.8

183.8

10.2
5.5
12.1

27.8

61.6
4.9

66.5

(38.5)

28.0

(0.1)
(2.1)

(2.2)

(40.7)

53.6

55.8
1.3
(3.9)

53.2
0.4

53.6

The non-current assets of the Group have increased by £59.0 
million to £86.8 million. This is a result of the M&A completed in 
the year, which resulted in the recognition of goodwill, other 
intangible assets and increased interests in associates. 

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsCash balances have increased mainly due to trading, the net 
proceeds from the IPO in April 2014 and the increase in cash 
held on behalf of restaurants due to order growth. Restaurant 
cash of £27.7 million was paid across to them shortly after  
the year-end.

Other current assets increased primarily due to the loans issued 
to employees and directors in relation to recent Joint Share 
Option Plan (“JSOP”) grants. There is a corresponding entry in 
share capital and share premium, and overall the cash impact on 
the Group from this transaction was nil.

Current liabilities increased due to growth in our operations, 
which increases trade payables and also results in a higher 
balance owed to restaurants at the year-end. The Group acquired 
borrowings of £0.5 million as a result of the French acquisition. 
Of these borrowings, £0.2 million has since been repaid and the 
remaining £0.3 million will be repaid during 2015. 

Non-current liabilities increased by £12 million to £14.2 million, 
primarily due to forward contracts to acquire non-controlling 
interests as explained in note 26 to the financial statements. 

Cash flow
The Group continued its high level of cash conversion, benefiting 
from collecting the gross order value ahead of making twice-
monthly net payments to restaurants. In 2014, cash generated 
from operations was £38.1 million (2013: £19.2 million).

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Underlying EBITDA
Net change in working capital
JSOP loans
Tax cash out flow
Other

Free cash flow before exceptional items
IPO costs
Acquisition costs

Free cash flow
JSOP loans

Net cash flow from operating activities

32.6
12.3
5.2
(4.4)
0.3

46.0
(2.3)
(0.4)

43.3
(5.2)

38.1

14.1
11.6
–
(4.2)
(0.8)

20.7
(1.4)
(0.1)

19.2
–

19.2

When compared to underlying EBITDA, this represents a 
conversion of 117%. Adjusting for the operational cash flow 
impact of the Joint Share Option Plan (“JSOP”) which has no 
impact on the Group’s overall cash flow, this conversion would 
have been 133%.

Cash flow statement

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Net cash from operating activities
Net cash used in investing activities
Net cash from financing activities

Net increase in cash and cash 

equivalents

Cash and cash equivalents at 

beginning of year

Effect of changes in foreign exchange 

rates

38.1
(19.3)
84.2

103.0

61.6

(0.5)

19.2
(7.7)
–

11.5

50.0

0.1

Net cash and cash equivalents at 

end of year

164.1

61.6

The Group invested £19.3 million in investing activities during  
the year. Of this, £13.2 million (2013: £3.7 million) was spent 
acquiring subsidiaries and associates. The £3.7 million Meal2Go 
acquisition in February enabled us to acquire the market-leading 
EPOS technology for the UK takeaway sector and later in 2014 
we acquired the collection-app business Orogo. The Group 
strengthened its position in Ireland by buying number the two 
operator, Eatcity.ie; in France by acquiring a further 30% stake  
in Alloresto for £5.8 million; and in Brazil through its merger  
with iFood. 

The Group raised £95.7 million (net of fees) through the primary 
proceeds of the IPO and paid a pre-IPO dividend of £18.1 million. 
At the balance sheet date, the Group had cash balances totalling 
£164.4 million (2013: £61.6 million) and borrowings of £0.3 million 
(2013: £nil).

The Board has not recommended a dividend since the IPO, as in 
order to deliver longer term value, the Group intends to retain 
any earnings to invest in development and expansion as 
opportunities arise.

Post balance sheet events
The Group has completed three M&A transactions since the  
year end (Mexico, India and Switzerland) and has signed a 
facility agreement with a syndicate of banks consisting of 
Barclays Bank plc, HSBC plc and RBS plc, for a revolving credit 
facility for £90 million. This has a one-off fee and will result in  
an increase in interest costs for the Group in 2015, depending  
on the amount drawn down. As at the date of signing, the facility 
is unused.

Mike Wroe
CFO

35

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Principal Risks and 
Uncertainties

The Board is responsible for leading the development of a comprehensive risk 
framework and a system of internal controls. This is to ensure the Group properly 
identifies, evaluates, prioritises and addresses the principal risks and uncertainties. 

There are general business risks faced by JUST EAT, which are those generally faced by other comparable online businesses. 
However, there are also more concentrated risks and uncertainties that affect our specific industry. The principal risks presented 
below are those risks considered by the Board to have a potentially material impact on the Group not achieving its long-term strategic 
objectives. There may be other risks that affect the Group’s performance.

As this is our first Annual Report as a listed Group, the change in the risk status has not been presented. In the future we plan to 
report the year on year change in risk status.

Risk description

Competition

Strategic initiative potentially impacted

Impact

Controls to mitigate

Improving the consumer experience

The Group faces competition and potential new entrants  
to the industry and to the markets in which the Group 
currently operates.

Bringing greater choice

Driving channel shift

Regulation and legislation

Regulation and legislation for the food industry in key 
markets around the world can change, sometimes at  
short notice.

Bringing greater choice

Driving channel shift

Culture

Improving the consumer experience

The Group’s culture may change detrimentally as the  
business grows.

Bringing greater choice

Driving channel shift

36

Demand for the Group’s services and thereby its 

• In line with our strategic initiatives, we will continue building on and 

prices, revenues, margin and ultimately its market 

maintaining our existing market leading positions. This includes focusing 

share could be affected.

on our consumers, our restaurants and new innovation.

• The Group continues to expand its restaurant network and Active Users 

in order to satisfy the increasing consumer demand. 

Costs could be incurred in ensuring compliance with 

•  As part of their Continuing Professional Development each member of 

any new laws or regulations. Non-compliance could 

the legal team regularly attends training sessions at external law firms 

be damaging to the Group’s reputation, and result in 

which are Law Society accredited courses, in order to ensure they 

penalties and heightened risk in the industry.

remain abreast of developments in legislation and case law which could 

New regulation or legislation could materially impact 

assess and adapt to changes in the regulatory and legal environment.

potentially affect our areas of practice. This enables us to identify, 

the behaviour of restaurants and/or consumers in our 

sector to our detriment. 

•  In key markets, regular communication is maintained, in conjunction 

with the commercial functions of the business, with different regulatory 

authorities such as trading standards and other Government agencies. 

Loss of culture may cause key employees to  

• We focus on reinforcing the cultural JUST EAT “JAM” values in all 

leave or operate differently within the business, 

manner of activities that staff are engaged in from work to social 

resulting in a loss of crucial knowledge and/or  

events. Further information on the JUST EAT culture is provided in the 

our competitive advantage.

CSR section on page 40.

• Specially appointed employees are engaged to ensure the JUST EAT 

culture is promoted throughout the business led proactively by senior 

management where appropriate.

• We recognise the importance of attracting and retaining our highly 

qualified employees and strive to maintain a positive working 

environment which encourages innovation.

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsRisk description

Competition

Improving the consumer experience

The Group faces competition and potential new entrants  

to the industry and to the markets in which the Group 

currently operates.

Bringing greater choice

Driving channel shift

Regulation and legislation

Regulation and legislation for the food industry in key 

markets around the world can change, sometimes at  

short notice.

Bringing greater choice

Driving channel shift

Culture

business grows.

The Group’s culture may change detrimentally as the  

Improving the consumer experience

Bringing greater choice

Driving channel shift

Strategic initiative potentially impacted

Impact

Controls to mitigate

Demand for the Group’s services and thereby its 
prices, revenues, margin and ultimately its market 
share could be affected.

• In line with our strategic initiatives, we will continue building on and 

maintaining our existing market leading positions. This includes focusing 
on our consumers, our restaurants and new innovation.

• The Group continues to expand its restaurant network and Active Users 

in order to satisfy the increasing consumer demand. 

Costs could be incurred in ensuring compliance with 
any new laws or regulations. Non-compliance could 
be damaging to the Group’s reputation, and result in 
penalties and heightened risk in the industry.

New regulation or legislation could materially impact 
the behaviour of restaurants and/or consumers in our 
sector to our detriment. 

•  As part of their Continuing Professional Development each member of 
the legal team regularly attends training sessions at external law firms 
which are Law Society accredited courses, in order to ensure they 
remain abreast of developments in legislation and case law which could 
potentially affect our areas of practice. This enables us to identify, 
assess and adapt to changes in the regulatory and legal environment.

•  In key markets, regular communication is maintained, in conjunction 

with the commercial functions of the business, with different regulatory 
authorities such as trading standards and other Government agencies. 

Loss of culture may cause key employees to  
leave or operate differently within the business, 
resulting in a loss of crucial knowledge and/or  
our competitive advantage.

• We focus on reinforcing the cultural JUST EAT “JAM” values in all 
manner of activities that staff are engaged in from work to social 
events. Further information on the JUST EAT culture is provided in the 
CSR section on page 40.

• Specially appointed employees are engaged to ensure the JUST EAT 

culture is promoted throughout the business led proactively by senior 
management where appropriate.

• We recognise the importance of attracting and retaining our highly 

qualified employees and strive to maintain a positive working 
environment which encourages innovation.

37

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Principal Risks and Uncertainties  
continued

Risk description

Strategic initiative potentially impacted

Impact

Controls to mitigate

Technology dependency 

Improving the consumer experience

High dependency on technology and advanced information 
systems and the risk that such technology or systems could 
fail or could not be scaled rapidly to meet business needs.

In particular, any damage to, or failure of online systems and 
servers via external attack (such as DDOS), access to JCT 
terminals and other restaurant systems, could result in 
interruptions to consumer services.

Bringing greater choice

Data protection

Improving the consumer experience

The risk of consumer data being accessed  
without authorisation.

Driving channel shift

Reputational damage and financial losses arising from 

• Security systems are deployed to protect transactional data and 

penalties and fines.

sophisticated security mechanisms are used to ensure all sensitive and 

Business growth

Bringing greater choice

Challenges in growing the business both organically  
and through mergers and acquisitions and scaling  
those operations.

Consumer behaviour

Driving channel shift

Consumer behaviour can change over time.

Corporate regulation

Driving channel shift

Non-compliance with corporate regulation such as the Listing 
Rules, especially as these requirements are new to the Group 
following our listing this year.

38

The inability to satisfy changing consumer demand 

• The Group has invested and committed considerable resources into 

will result in reputational damage and financial loss.

upgrading its existing technology, IT infrastructure, communication 

systems, as well as developing and acquiring new platforms  

and products.

• A continuous testing programme is employed to ensure that a continued 

high-quality of product offerings and services are maintained.

• Continual monitoring of the market is performed by a dedicated team  

to ensure all new developments are assessed for their impact on  

our operations.

• The Group has a business recovery plan to minimise the disruption 

experienced during any potential service interruption.

• The Group carefully monitors all new products in development and 

invests in high-calibre support when required. 

confidential data is fully encrypted.

• The Group has established processes and systems to detect misuse of 

systems in order to reduce the likelihood of data loss.

• We employ a dedicated team led by our Head of Information Security 

who is responsible for mitigating IT security violation risks.

Fragmentation of new or expanded operations, which 

• We have a dedicated mergers and acquisitions team who focuses on 

are not aligned with the Group’s strategy. Loss of 

completion and integration planning for acquisitions.

control resulting in financial or reputational damage.

• We have a proven track record for successfully integrating our previous 

acquisitions in France and Switzerland, as well as in-market acquisitions 

in Spain and Canada.

The potential reduction in existing consumer loyalty 

• The Group continues to focus on building market leading services to 

and an inability to attract new consumers.

improve its proposition to its consumer base.

• We also remain engaged with both our consumers and the restaurant 

estate to understand any changes in the way they use the Group’s 

services, through such tools as consumer reviews.

If the Group’s does not comply with required 

• The Group employs an experienced Company Secretary to ensure that 

regulation we could face regulatory censure and 

all Listing Rules are applied.

potential penalties.

• All employees complete online compliance courses and further training 

is provided where required. We continuingly evolve the compliance 

programme to ensure it is appropriate for our industry and size.

• Senior staff with previous experience working within a listed Group, 

have been recruited and training provided to existing senior staff, to 

ensure we have the relevant knowledge in-house.

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsRisk description

Strategic initiative potentially impacted

Impact

Controls to mitigate

Technology dependency 

Improving the consumer experience

Bringing greater choice

The inability to satisfy changing consumer demand 
will result in reputational damage and financial loss.

High dependency on technology and advanced information 

systems and the risk that such technology or systems could 

fail or could not be scaled rapidly to meet business needs.

In particular, any damage to, or failure of online systems and 

servers via external attack (such as DDOS), access to JCT 

terminals and other restaurant systems, could result in 

interruptions to consumer services.

Data protection

Improving the consumer experience

The risk of consumer data being accessed  

without authorisation.

Driving channel shift

Reputational damage and financial losses arising from 
penalties and fines.

Fragmentation of new or expanded operations, which 
are not aligned with the Group’s strategy. Loss of 
control resulting in financial or reputational damage.

• The Group has invested and committed considerable resources into 
upgrading its existing technology, IT infrastructure, communication 
systems, as well as developing and acquiring new platforms  
and products.

• A continuous testing programme is employed to ensure that a continued 

high-quality of product offerings and services are maintained.

• Continual monitoring of the market is performed by a dedicated team  

to ensure all new developments are assessed for their impact on  
our operations.

• The Group has a business recovery plan to minimise the disruption 

experienced during any potential service interruption.

• The Group carefully monitors all new products in development and 

invests in high-calibre support when required. 

• Security systems are deployed to protect transactional data and 

sophisticated security mechanisms are used to ensure all sensitive and 
confidential data is fully encrypted.

• The Group has established processes and systems to detect misuse of 

systems in order to reduce the likelihood of data loss.

• We employ a dedicated team led by our Head of Information Security 

who is responsible for mitigating IT security violation risks.

• We have a dedicated mergers and acquisitions team who focuses on 

completion and integration planning for acquisitions.

• We have a proven track record for successfully integrating our previous 
acquisitions in France and Switzerland, as well as in-market acquisitions 
in Spain and Canada.

The potential reduction in existing consumer loyalty 
and an inability to attract new consumers.

• The Group continues to focus on building market leading services to 

improve its proposition to its consumer base.

Corporate regulation

Driving channel shift

Non-compliance with corporate regulation such as the Listing 

Rules, especially as these requirements are new to the Group 

following our listing this year.

If the Group’s does not comply with required 
regulation we could face regulatory censure and 
potential penalties.

• We also remain engaged with both our consumers and the restaurant 
estate to understand any changes in the way they use the Group’s 
services, through such tools as consumer reviews.

• The Group employs an experienced Company Secretary to ensure that 

all Listing Rules are applied.

• All employees complete online compliance courses and further training 
is provided where required. We continuingly evolve the compliance 
programme to ensure it is appropriate for our industry and size.

• Senior staff with previous experience working within a listed Group, 
have been recruited and training provided to existing senior staff, to 
ensure we have the relevant knowledge in-house.

39

Business growth

Bringing greater choice

Challenges in growing the business both organically  

and through mergers and acquisitions and scaling  

those operations.

Consumer behaviour

Driving channel shift

Consumer behaviour can change over time.

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Corporate Social 
Responsibility

At JUST EAT we recognise our wider 
responsibility to manage and conduct 
our business in a socially responsible and 
ethical manner. 

We conduct an externally managed annual employee satisfaction 
survey in order to gain insight into our people’s opinions on 
working at JUST EAT. We use this insight to continuing making 
JUST EAT great place to work. We have used this external 
consultancy company for two years, and have been listed  
in the top quartile of the 250 companies they survey.

Supporting graduates
Over the course of the year we have been developing new 
graduate development programmes which are due to commence 
in September 2015. The roles will include time spent in sales, 
operations, marketing, finance and HR, gaining exposure to all 
parts of the business. 

Diversity
We maintain consistent and transparent diversity policies 
across all our markets. We firmly believe that career opportunity, 
recognition and reward should be determined by a person’s 
capabilities and achievement, not their age, sex, race, religion 
or nationality.

Our policy for the employment of disabled persons is to provide 
equal opportunities compared with other employees, having 
regard to the maintenance of a safe working environment.

Gender
A breakdown of our Board, senior managers and all employees 
by gender at 31 December 2014 is provided below:

Directors
Senior managers
All employees

Number

Male

8
27
901

Female

1
4
584

%

Male

89%
87%
61%

Female

11%
13%
39%

We have determined that those members of management within 
the General Management Team (“GMT”) meet the definition of a 
senior manager.

At JUST EAT we remain committed to gender diversity and 
acknowledge the Davies report recommendations that at least 
25% of Board members should be female by 2015. We firmly 
believe in recruiting the right people but recognise we must 
progress a longer-term succession plan process to improve the 
gender balance in senior management positions.

We are progressing with a comprehensive review of the Group’s 
Corporate Social Responsibility policies, with the aim to integrate 
this as part of our broader corporate values and strategy.

People policies
The Group’s employment policies are designed to ensure that the 
Group is able to attract the best people from all sectors of the 
communities in which it operates, enabling JUST EAT to compete 
at the highest level. We value diversity in the workplace and are 
committed to providing equality of opportunity to all current and 
potential employees.

Our focus on advanced technologies requires a high level of 
technical expertise, and management works closely with vendors 
to ensure that employees are trained appropriately. We are 
committed to building an environment where each employee can 
fulfil their potential and encourage continuous training and skill 
development. Our multi-tiered in-house JUST EAT Management 
Stars programme (“JEMS”) is aimed at identifying and developing 
our leaders of the future. We also create a training schedule 
each year in order to meet our wider employee development 
needs as identified during their personal development reviews. 
External suppliers create bespoke courses based on these needs 
and individuals can choose to sign up online in order to manage 
their own development.

Our personnel practices ensure that every employee, wherever 
they work, whatever their role, is treated equally, fairly and 
respectfully at all times. Adherence to health and safety 
standards ensures that our people are properly protected and 
cared for, wherever they operate.

To support our commitment to open communication, we discuss 
with employees, through briefings and an international portal, 
matters likely to affect employees’ interests. Information on 
matters of concern is given through notices, meetings and 
reports, including information to help employees achieve a 
common awareness of the factors affecting the performance  
of the Group. We strive to achieve this whilst continuing to 
maintain a fun and energetic environment.

The Group’s whistleblowing policy is available to all employees  
on the Company intranet. This details how employees can raise 
concerns surrounding risk, malpractice or wrongdoing that may 
affect our employees, consumers, restaurants, or which may be 
of public interest.

40

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsCulture
The JUST EAT culture goes hand-in-hand with the success of our 
business, helping our people around the world work together 
harmoniously to grow the business, whilst remaining a fun and 
energetic place to work. Our culture is driven by four key values 
known as “The JAM”; being frank, innovate, passionate and 
working as a team. It governs all that we do, and we believe it’s 
important that our people live and work by our values as this is 
what makes JUST EAT a unique, engaging and fun place to work.

Greenhouse gas emissions
Greenhouse Gas (“GHG”) emissions for the financial year ending 
31 December 2014 have been measured as required under the 
Large and Medium-Sized Companies and Groups (Account and 
Reports) Regulations 2008 as amended in 2013. There is no 
comparative data as this is the first year for the Group to present 
such information. The main activities which release GHG include 
usage of purchased electricity, waste disposal, business travel, 
usage of vehicles, and staff commuting.

Frank:
•  Listen carefully
•  Challenge honestly
•  Laugh about it afterwards

Passionate:
•  Love what you do
•  Push yourself
•  Inspire others by your example

Innovative:
•  Try new things
•  Create the future
•  Keep improving

Working as a team:
•  Help each other
•  Share success
•  Put the team before the player

Community
In 2014 we chose Starlight to be our nominated charity partner. 
Starlight is a charity who helps grant wishes for seriously and 
terminally ill children. They also provide entertainment, fun, 
laughter and distraction in every children’s hospital ward and 
hospice throughout the UK. All of their activities are aimed at 
distracting children from the pain, fear and isolation they can 
often feel as a result of their illness.

A total of 93% of funds raised by Starlight are put back into 
charitable spending, which was one of the factors used to select 
them. Since becoming our nominated charity, employees at 
JUST EAT have helped raise over £7,000 which has been 
matched by the Company and has gone towards granting wishes.

Human rights issues
Whilst the Group has no specific policy in place regarding human 
rights, we have an equal opportunities and a Code of Ethics 
policy that governs how all employees, officers, consultants, 
contractors, volunteers, interns, casual workers and agency 
workers are treated. We remain mindful of the spirit of any 
regulation when conducting our business. 

We have used the GHG Protocol Corporate Accounting and 
Reporting standards (revised edition), data gathered to fulfil the 
requirements under the CRC Energy Efficiency scheme, and 
emission factors from the UK Government’s GHG Conversion 
Factors for Company Reporting 2014 to calculate the disclosures.

Emissions from operations (scope 1)
Emissions from energy usage (scope 2)
Emissions from employee travel (scope 3)

Total

Intensity ratio (tCO2e/£m)

tCO2e

 1,154 
 1,058 
 432 

 2,644 

 16.84

Scope 1 comprises vehicle emissions in relation to operational 
visits to restaurants.
Scope 2 comprises our energy consumption in buildings.
Scope 3 comprises other business travel.

Intensity ratio
We have chosen to present our total emissions in relation to 
revenue in order to represent how our emissions are impacted 
by the growth of the business.

Environmental policies
We are striving to make our ways of working as environmentally 
friendly as possible. We are now using paper which has been 
made from agricultural waste rather than from trees, which has a 
lower carbon footprint in transportation when compared to 
recycled paper. 

Approval of the Strategic Report
Pages 1 to 41 of the Annual Report form the Strategic Report. 

On behalf of the Board

David Buttress
CEO
16 March 2015

41

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Corporate Governance 
Report

Bringing a company to the public 
markets provides its Board with an  
ideal opportunity to look afresh at its 
governance arrangements. Transparency 
is both welcomed and expected. 
Independent Board representation is 
mandatory. Directors’ remuneration 
arrangements are often amended.

In the case of JUST EAT, although a relatively young company, 
we already had good governance practices in place before our 
IPO. There were regular and structured Board meetings with 
active participation by Executive and Non-Executive Directors 
alike. We had active Audit and Remuneration Committees 
comprised solely of Non-Executive Directors. We had a 
commitment to good practice in corporate governance as an 
essential part of creating shareholder value over the long-term. 
These were not adjuncts to the success of the business – they 
were right at the core of that success being achieved. 

Building on these firm foundations, we took the opportunity  
of the Company’s IPO to refresh our Board and Committee 
governance arrangements and bring them into line with 
recognised good practice for fully-listed companies based  
on the UK Corporate Governance Code (the “UK Code”).  
This has included:

1.  Appointing three new independent Directors, Gwyn Burr and 
Andrew Griffith, in advance of our IPO, and Henri Moissinac 
following the IPO. They provide diverse, valuable and fully 
independent representation to our Board.

2.  Reconstituting the Audit and Remuneration Committees with 
our new independent Directors and with updated terms of 
reference, and appointing a new Nominations Committee on a 
similar basis. Each of these Committees is now fully compliant 
with the recommendations of the UK Code.

3.  Appointment of Andrew Griffith as our Senior Independent 

Director in addition to his role as Chairman of the 
Audit Committee.

4.  Formalising other governance arrangements such as the 

division of responsibilities between David Buttress as CEO and 
me as Chairman and expanding the matters specifically 
reserved for the decision of the Board (reported on more fully 
in the report of our Board commencing on page 46).

5.  Moving the remuneration of our Executive Directors towards 
more typical practice for listed companies (reported on more 
fully in the report of our Remuneration Committee 
commencing on page 58).

We view these developments as part of an ongoing process. Our 
view is that achieving best practice in corporate governance is a 
journey rather than a destination. In the same way as JUST EAT 
in the past year completed its IPO so it will continue to evolve in 

42

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsother ways that will require ongoing development of its 
governance arrangements. Our commitments to high standards 
of corporate governance and business integrity will allow us  
to continue to set the tone as well as the direction of the 
management of the Group. This will remain an important 
contributor to the continued creation of value for shareholders 
on a sustained basis over the long-term. 

I look forward to reporting to you next year on how our 
governance arrangements continue to develop. This will include a 
report on the evaluation to be undertaken of the effectiveness of 
our Board in the first year since the Company’s IPO and on any 
actions we undertake in response to this. We view measurement 
of performance, targeting improvement and reporting results to 
be important for us as a Board as it is for our business. 

UK Code compliance
This Corporate Governance Report, including the sections that 
follow, sets out how the Company has applied the main principles 
of good governance contained in the UK Corporate Governance 
Code for the period from the date of the Company’s IPO to 
December 2014. The Board considers that the Company has 
been compliant with the Code provisions that applied during this 
period, and will comply with those that apply after, with the 
following exceptions: 

1.  Code Provision B.1.2 recommends that at least half the 
members of the Board, excluding the Chairman, should 
comprise Non-Executive Directors determined by the Board  
to be independent. For the purposes of assessing compliance 
with the Code, the Board considers that Gwyn Burr, Andrew 
Griffith, and Henri Moissinac are independent of management 
and free from any business or other relationship that could 
materially interfere with the exercise of their judgement. 
The Board also considers that I, as Chairman of the Company, 
was independent at the time of appointment.

  As well as our two Executive Directors, we have three other 
Non-Executive Directors who were nominated by major 
shareholders and are therefore not considered to be 
independent for the purposes of the Code. Whilst the Board  
is therefore not fully compliant with this part of the Code, we 
believe its current membership works well, and intend to 
move to full compliance as the Board changes under the 
terms of the Board Representation Agreement, details of 
which are given in the Directors’ Report on page 146. 

2.  Although the memberships of our Audit and Remuneration 
Committees were not fully compliant with Code Provisions 
C.3.1 and D.2.1 respectively immediately following IPO, the 
Remuneration Committee became fully compliant as soon  
as Henri Moissinac was appointed as its third independent 
member; and the Audit Committee became fully compliant 
when Fredric Coorevits stepped down from this following  
the transition period to its new Chairman. 

On behalf of the Board

John Hughes, CBE 
Chairman
16 March 2015

Later in this corporate 
governance report:
1.  An introduction to our Board is given in the biographies of 

our Directors on the next pages.

2.  More detail on the role and activities of the Board and our 

Nomination Committee starts on page 46.

3.  Andrew Griffith, the Chairman of our Audit Committee, 

reports on its work commencing on page 52.

4.  Gwyn Burr reports on the remuneration of our Directors in 
her capacity as Chairman of our Remuneration Committee, 
commencing on page 58.

43

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Our Board

Our Board comprises a diverse range of directors 
with a wide variety of complementary skill sets 
and experience. 

A: Audit Committee N: Nomination Committee R: Remuneration Committee 
I: Independent Non-Executive Director S: Nominee of a Major Shareholder

David Buttress
Group Chief Executive Officer

Mike Wroe 
Group Chief Financial Officer 

Appointed to the Board as Chief Executive 
Officer in July 2013, David originally joined 
JUST EAT in March 2006 to launch its UK 
business. David started his career with 
Coca-Cola Enterprises at the start of 1998. 
During his time at Coca-Cola he had a 
variety of senior sales roles before moving 
into the internet world with JUST EAT. He 
won the prestigious Account Manager of 
the Year award when he was managing the 
key national restaurant customers in the 
UK for Coca-Cola. David holds a Bachelor 
of Arts (Hons.) in Law & Business from 
Middlesex University Business School. 
He was named Male Entrepreneur of 
the Year in 2014 by Growth Business, 
and one of the top 500 most influential 
people in Britain in 2015 by Debretts.

Appointed a director of the Company 
in October 2013, Mike originally joined 
JUST EAT in October 2008 as Chief Financial 
Officer. Prior to joining JUST EAT, his roles 
included Chief Financial Officer of listed Radio 
Frequency Identification (RFID)/Near Field 
Communication (NFC) chip design business 
Innovision Research and Technology plc, 
which he took public in 2001. Mike now has 
over 20 years’ commercial experience having 
qualified as a chartered accountant in 1993 
with Deloitte. He holds a Joint Honours 
Bachelor of Science in Chemistry and 
Management Studies from The University of 
Nottingham and is a Fellow of the Institute of 
Chartered Accountants in England and Wales.

N 

John Hughes, CBE 
Non-Executive Chairman
(Chairman of the Nomination 
Committee)
John joined as Chairman in December 2011. 
He has more than 30 years’ experience 
leading complex, high technology businesses 
operating at a global level. This has included 
senior executive positions at Thales Group, 
Lucent Technologies and Hewlett Packard. 
John currently serves as Chairman of the 
Board for Sepura plc, Spectris plc and 
Telecity Group plc; and as a Non-Executive 
Director of CSG Systems International, Inc. 
John holds a Bachelor of Science in Electrical 
and Electronic Engineering from University of 
Hertfordshire (formerly Hatfield Polytechnic) 
from which he was, in 2014, awarded an 
honorary Doctor of Science in recognition of 
his contribution to the communications and 
technology sector and to the wider business 
community. He was awarded the CBE for 
services to international telecommunications 
in the Queen’s 2011 New Year Honours List.

44

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsGwyn Burr 
A, R, N, I
Independent Non-Executive Director
(Chairman of the Remuneration 
Committee) 
Gwyn was appointed a Director in March 
2014. Gwyn is also Non-Executive Director 
of Sainsbury’s Bank plc, Hammerson plc 
DFS Furniture Holdings plc, Metro AG, the 
Financial Ombudsman Service Limited 
and Wembley National Stadium Limited. 
From May 2005 to March 2013, Gwyn was 
Customer Director and a member of the 
operating board for J Sainsbury plc, with 
responsibility for brand, own brand customer 
service, corporate communications and 
corporate and social responsibility and also, 
from 2010, human resources. Gwyn holds 
a Bachelor of Science in Economics and 
History from The University of Bradford.

Frederic Coorevits  
Non-Executive Director

S 

Fred was appointed a director in July 2009. 
Fred is an advisor for SM Trust for which 
he has been working for more than ten 
years. He manages SM Trust’s portfolio of 
investments which focus on the areas of 
eCommerce and cloud computing. Prior 
to this, Fred worked as a finance director 
for i-spire plc and as a senior manager 
for PricewaterhouseCoopers transaction 
services in London. Fred holds a Masters in 
Business Administration and a Masters in 
Organic Chemistry from Louvain (Belgium).

A, R, N, I

Andrew Griffith  
Senior Independent Non-Executive 
Director
(Chairman of Audit Committee) 
Andrew was appointed a director in 
March 2014. Andrew has served as 
Chief Financial Officer of BSkyB since 
April 2008 where, since 2012, he has also 
had executive responsibility for BSkyB’s 
commercial businesses, having originally 
joined BSkyB in 1999 from Rothschild, the 
investment banking organisation. Andrew 
is a member of the 100 Group of Finance 
Directors and he serves on the Advisory 
Board of the Oxford University Centre for 
Business Taxation and a number of BSkyB 
associate companies. Andrew is a qualified 
Chartered Accountant and holds a Bachelor 
of Law from The University of Nottingham.

Benjamin Holmes 
Non-Executive Director

S

Henri Moissinac 
A, R, N, I
Independent Non-Executive Director 

Michael Risman 
Non-Executive Director

S

Ben was appointed a Director of the 
Company in July 2009. Ben is a partner 
at Index Ventures and is based in the 
London office. He joined Index Ventures 
in 2002, having worked previously as an 
investment manager at NewMedia Spark 
and as a consultant at OC&C Strategy 
Consultants. At Index Ventures, Ben focuses 
on commerce and consumer investments 
and played a key role in building the 
portfolio of games investments. Ben holds 
a Masters in Engineering Economics and 
Management from Oxford University.

Henri was appointed an independent 
Non-Executive Director of the Company in 
August 2014. Henri brings with him a wealth 
of international experience in consumer 
digital, mobile and e-commerce. Henri 
leads Mobile Business Development at Uber 
for Europe, Middle East and Africa after 
spending six years with facebook, leading 
mobile partnerships across the world and 
helping facebook to grow its mobile users 
to almost a billion. Previously, he led eBay 
mobile and was co-founder and CTO of 
iBazar, an e-commerce marketplace, in 
Europe and South America, acquired by 
eBay. Henri is a graduate of École Normale 
Supérieure and holds a PhD in Computer 
Science from Télécom ParisTech.

Mike was appointed as a director of the 
Company in March 2014. Mike also acted 
as the primary representative of the former 
corporate director of the Company, Vitruvian 
Directors I Limited, from April 2012 to 
March 2014. Mike is a Managing Partner at 
Vitruvian and one of the founders of the firm. 
He is currently Chairman of the Board for 
Benity (Linnealex AB), Snow Software (Iglu 
Intressenter AB) and Universal Utilities (Etihad 
Topco Limited) and also serves as a Director 
on the Board of CRF Health (Chelsea TopCo 
Limited), FarFetch.com Limited, JAC Travel 
(Sebco TopCo Limited), and Inenco (Energy 
Services TopCo Limited) for the Vitruvian 
funds. Mike holds a MBA from Harvard 
Business School and a Masters (“MA”) in 
Electrical Engineering and Management 
from Cambridge University. He is Chairman 
of the Venture Partnership Foundation, a 
charity that supports social entrepreneurs.

45

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the Board and 
Nomination Committee

Our Board provides leadership  
to the Group, sets and monitors 
implementation of its strategy and,  
with its standing Committees, oversees 
controls, risk management and senior 
remuneration in the Group. It aims  
to ensure that the Group has in place 
appropriate people, financial and  
other resources to enable value to be 
maximised for shareholders and other 
stakeholders over the long-term. 

46

As part of its role, our Board provides both support and 
constructive challenge to management in the review of 
proposals, in the monitoring of performance and in the  
targeting of achievement of the Group’s aims, over the  
both the long and shorter terms.

Later in this Governance Report are specific reports from  
our Audit and Remuneration Committees. This report 
summarises the role and activities of our Board and its 
Nomination Committee. 

Membership of the Board
The Board currently has nine members:

•  its Non-Executive Chairman, John Hughes, who was 

independent on appointment;

•  two Executive Directors, David Buttress (Chief Executive 

Officer) and Mike Wroe (Chief Financial Officer); 

•  three independent Non-Executive Directors, Gwyn Burr, 

Andrew Griffith and Henri Moissinac, each appointed shortly 
before or shortly after the Company’s IPO; and 

•  three non-independent Non-Executive Directors, Frederic 

Coorevits, Ben Holmes and Michael Risman, each of whom 
have been nominated by a major shareholder and served 
since before the Company’s IPO.

Further details of our Directors are provided on pages 44 and 45. 

The diversity of our Directors provides the Board with a broad 
range of experience of both the Group’s business and of other 
businesses, including in the publicly listed environment. This 
enables high quality, diverse and relevant input into Board 
discussions, enriching debates and allowing carefully considered 
judgements to be reached, consensus arrived at, and decisions 
then taken. 

All Directors have a deep interest in helping the Group achieve 
its long-term objectives. They all devote sufficient time and 
attention to their Board duties and responsibilities. They take 
collective responsibility for the Board’s performance. A proper 
balance of influence is maintained without one person or 
separate group of people having undue powers of decision-
making. All the Non-Executive Directors bring strong and 
valuable judgement to bear on the Board’s deliberations and 
decision-making process.

The Board believes that its current structure and membership  
is appropriate for this stage in the Group’s development and 
represents a good balance of skills and experience necessary  
to manage the Company and its business in an effective and 
successful manner. 

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsRole of the Board

Key activities of our Board include the following: 

Agrees the Group’s strategic aims after considering 
recommendations from the Executive Directors.

Aims to ensure that the Group has the necessary 
financial strength and human resources in place  
to pursue the agreed strategy.

Reviews Group performance against the agreed  
strategy and considers any variations that may  
become appropriate to this strategy.

Where appropriate, works with the operating 
management to assist in the achievement of  
the strategy.

Sets the tone as well as overseeing implementation 
of the Group’s values and standards.

The Board reviews matters of strategic importance at each of 
its main meetings. This is usually done in the context of a 
presentation on a specific matter of strategic interest by a 
member of senior management. In the past year, this has 
included consideration of improvements to the consumer 
experience, increasing the choice available to consumers and 
driving channel shift. It also includes review and, where 
considered appropriate, approval of acquisitions and other 
new business opportunities. As part of Board discussions of 
strategic proposals Non-Executive Directors constructively 
challenge matters when they feel appropriate as part of 
reaching an overall consensus. In addition, the Board reviews 
and seeks to identify risks at a strategic level.

This includes regular reviews of the financial performance 
and requirements of the Group. It also includes regular 
updates from the CEO on plans for the ongoing development 
of the management team in the context of the growth of 
the Group. 

As well as financial performance, the Board reviews the 
operational development of the Group and its markets to 
ensure its strategy remains appropriate and to consider and 
decide upon any adjustments that may improve this.

As well as regularly reviewing presentations at Board 
meetings, Directors have open and constructive relationships 
with members of senior management who can draw on their 
wide business experience.

The Board leads the Group in a way that is intended to 
maximise business integrity and allow its people and other 
stakeholders to operate in a transparent and ethical way  
as an important part of ensuring the long-term success of 
the Group.

47

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the Board and Nomination Committee  
continued

Attendance at Meetings
The numbers of and attendance of current Board and 
Committee members at meetings and calls during the period 
after IPO is shown below:

Total meetings  
in period

Board 
(9 meetings)

Audit 
Committee
(5 meetings)

Remuneration 
Committee  

(2 meetings)

Nomination  
Committee  
(1 meeting)

John Hughes

David 
Buttress

Mike Wroe

Gywn Burr

Frederic 
Coorevits

Andrew 
Griffith

Benjamin 
Holmes

Henri 
Moissinac2

Michael 
Risman

9/91

9/9

9/9

7/9

9/9

–

–

5/5

3/5

4/43

–

–

–

2/21

–

7/9

5/51

2/2

9/9

–

–

1/11

–

–

0/1

–

1/1

–

5/5

4/4

1/1

1/1

8/9

–

–

–

Laurel Bowden also served as a Board member until the end of September 2014, until 
which time she attended all Board meetings.
1  Denotes Chairman status. 
2  Appointed to the Board and Audit, Nomination and Remuneration Committees in 

August 2014.

3   Served as a member of the Audit Committee until October 2014 to assist with the 

transition to its new membership.

Board and Committee meetings
The Board meets at regular intervals through the year both at 
scheduled meetings and other meetings as required. At these 
meetings, it reviews:

•  Progress against previously agreed actions;

•  Business Performance;

•  Shareholder communications and feedback;

•  The Group’s industry and M&A activity;

•  Operational matters of particular note for the Board;

•  Strategic considerations; and

•  Reports of proceedings of Board Committees.

Further details of the meetings of the Board and of our Directors’ 
attendance at these are given in the adjoining table. Where a 
Director is unable to attend a particular meeting, full 
documentation for the meeting is issued to them, their views 
sought in advance and briefings are provided subsequent to the 
meeting as appropriate.

Members of management in addition to the Executive Directors 
may be invited to present relevant matters to the Board where 
considered appropriate. Executive Directors and members of 
management may also attend and present on relevant matters at 
Committee meetings at the invitation of the Committee Chairmen.

Directors have the right to request that any concerns they may 
have are recorded in the appropriate Board or Committee 
minutes (although no such requests were made during the 
period). Minutes are circulated for comment by all Directors 
before being formally approved at the next relevant meeting.

Support to Directors
The Directors have free access to the Company’s management 
and advisors and to visit the Company’s operations. When new 
Directors are appointed, they receive a comprehensive induction 
facilitated by the Company Secretary. This induction includes 
meetings with key members of management together with 
briefings on the Group’s business, its industry and public 
company duties generally. Directors have access to ongoing 
training as required.

All Directors also have access to the advice and services of the 
Company Secretary. The Company Secretary acts as Secretary 
to each of the Board Committees reporting in these roles directly 
to their Chairmen, and advises through their Chairmen on 
compliance with Board and Committee procedures and applicable 
laws and regulations on governance matters. Directors are able 
to take external advice at the expense of the Company, should 
they feel this is necessary.

48

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsDivision of Responsibilities
Whilst the Directors take collective responsibility for the management of the Group, the effective operation of the Board in 
conjunction with management benefits from a clarity of responsibilities. Key elements of this are set out below:

Matters reserved to the Board
The Board has adopted a formal schedule of matters 
specifically reserved for its or its Committees’ decision 
which include:

•  the Board structure, composition and succession planning, 

which are handled in more detail by the Nomination 
Committee;

•  Executive remuneration policy and the remuneration of the 

•  the Group’s strategy, which is reviewed by the Board and 

management when appropriate during the year; 

Chairman, which are handled by the Remuneration 
Committee; and

•  the business plan and annual operating budget; 

•  the remuneration of the Non-Executive Directors.

•  internal controls and risk management, which are reviewed 

regularly by the Audit Committee;

•  major investments and capital projects, in which the Board 

monitors their subsequent performance;

•  accounting policies, which are reviewed in detail by the 

Audit Committee;

•  shareholder communications, such as announcements of 

results, this annual report and the accompanying notice of 
AGM to shareholders;

The Chairman, CEO and SID
Another important aspect of the division of responsibilities in 
any listed company is between the roles of Chairman and the 
CEO. In JUST EAT, these roles are separate and distinct with 
a clear division of responsibilities at the head of the Company 
established, agreed and set out in writing at the time of 
the IPO:

1.  The Chairman is primarily responsible for managing the 

Board, facilitating the effective contribution of all Directors, 
and ensuring effective communication with shareholders, 
and that all Board members are aware of the views of 
major investors.

Subject to such reserved matters, and any other matters which 
the Board determines are appropriate for its specific decision as 
they arise, authority for the operation of the Group is delegated 
to Executive and other management within a system of defined 
authority limits. The matters reserved for the Board’s decision 
are reviewed periodically and updated as considered 
appropriate.

2.  The CEO, together with the CFO, has been delegated 

appropriate responsibilities and authorities for the effective 
leadership of the senior management team in the day-to-day 
running of the business, for carrying out the agreed strategy 
and for implementing specific Board decisions relating to the 
Group’s operations.

In addition, Andrew Griffith, as Senior Independent Director, is 
available to fellow non-executive directors, either individually or 
collectively, should they wish to discuss matters of concern in 
an alternative forum.

Standing Board Committees
In addition, certain matters have been delegated to three 
principal Board Committees within clearly defined terms of 
reference which were approved at the time of the IPO. These 
remits, together with the composition of each Committee, will 

be reviewed periodically. The current terms of reference for the 
Audit, Remuneration and Nominations Committees are available 
on the Company’s website at www.just-eat.com/investors. 
Summaries of the roles of each of these Committees are 
included later in this Corporate Governance Review. 

49

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the Board and Nomination Committee  
continued

Nomination Committee
The Nomination Committee comprises John Hughes, its 
Chairman, who was considered independent on appointment, 
and our three independent Non-Executive Directors. The 
Committee is responsible for evaluating the balance of skills, 
knowledge and experience of the Directors. It also reviews  
the composition and structure of the Board and makes 
recommendations to the Board on retirements and appointments 
of additional and replacement Directors, including succession 
planning. The appointment of our current independent Non-
Executive Directors followed a formal, rigorous and transparent 
recruitment process with the assistance of The Zygos 
Partnership, a leading external recruitment firm with no other 
connection with the Company, after assessing the skills and 
character profile that would be required. This included 
candidates meeting ongoing Directors prior to their 
recommendation for appointment by the Board.

One of the key considerations on any appointment to the Board 
relates to diversity. Gender and international experience are  
two important aspects of diversity. In this context, the Board 
was particularly pleased to welcome its three new independent 
Directors since among them both genders and broad 
international experience are represented. The Board policy  
is to continue to seek diversity, including with regard to gender, 
as part of the overall selection of the best candidate for  
Non-Executive Director roles. Any appointments to Executive 
Director roles will also be made within the Group’s aims set out 
in our CSR Report on page 40. 

In accordance with the provisions of the Code, all our Directors 
will retire at each AGM and, if decided appropriate by the Board, 
may be proposed for reappointment. In reaching its decision the 
Board acts on the advice of the Nominations Committee. 
Following evaluation of the performance, the Chairman confirms 
that the performance of each of the Non-Executive Directors 
continues to be effective and to demonstrate commitment to 
their role. The Board considers that they each provide distinct 
and valuable input to the overall operation of the Board.

The Committee has already started discussions regarding the 
expected ongoing evolution of the Board and has considered 
matters in relation to the senior management team.

Performance reviews and Directors’ development
An evaluation of the performance of the Board, its individual 
Directors and its Committees, and of the Chairman, will be 
undertaken following the first full year after the Company’s IPO. 
This will be reported on further in next year’s Annual Report. 
Part of the evaluation of the Board will assess the training 
activities and needs of Directors. Directors receive regular 
briefings on matters in relation to the Group and more generally.

During the period the Chairman held both formal and informal 
discussions with the Non-Executive Directors without the 
Executive Directors being present.

Shareholder relations 
The Board is committed to maintaining good communications 
with existing and potential shareholders based on the mutual 
understanding of objectives. A comprehensive investor relations 
programme underpins this commitment. The Chairman, Chief 
Executive Officer and Chief Financial Officer have regular 
dialogue with institutional shareholders in order to develop an 
understanding of their views which is communicated back to, and 
discussed with, the Board. 

Presentations given to analysts and investors covering the  
annual and interim results, along with all results and other 
regulatory announcements and further information for  
investors are included on the Company’s website at  
www.just-eat.com/investors. Additional Shareholder  
Information is also set out on pages 150 and 153.

Shareholders are able to contact the Company through the 
Company Secretary or Head of Investor Relations.

Andrew Griffith, the Senior Independent Director, serves as  
an additional point of contact for shareholders should they  
feel that any concerns are not being addressed properly  
through the normal channels. He may be contacted through  
the Company Secretary. 

50

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatements 
Annual General Meetings
All shareholders are encouraged to attend, and have the 
opportunity to ask questions at, the Company’s Annual General 
Meetings and at any other times by contacting the Company. As 
well as the Chairman, CEO and CFO, the Chairmen of the Audit, 
Nominations and Remuneration Committees will be available at 
the Annual General Meeting to answer questions relating to the 
responsibilities of those Committees. All Directors will retire at 
every AGM and, where considered appropriate by the Board, be 
proposed for reappointment by shareholders. 

The Notice convening the 2015 AGM to be held on 13 May 2015 
will be issued along with this Annual Report at least 20 working 
days in advance of the meeting to provide shareholders with  
the appropriate time to consider matters. Separate resolutions 
will be proposed on each substantially separate matter. The 
results of the proxy votes on each resolution will be collated 
independently by the Company’s registrars and will be published 
on the Company’s website after the meeting.

On behalf of the Board 

John Hughes, CBE 
Chairman
16 March 2015

51

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the  
Audit Committee

As the Audit Committee, we assist the 
Board in its oversight of financial 
reporting, internal control and risk 
management. This report summarises 
our membership and activities during 
2014 since the IPO. 

Membership
Our committee comprises three independent Directors, Gwyn 
Burr, Henri Moissinac and myself, Andrew Griffith. During the 
period from the Company’s IPO until October last year, Frederic 
Coorevits also served as a member of the Committee to assist 
with the transition to the new membership, having been its 
Chairman before the IPO. We are grateful to Fred for his valuable 
input during this period.

Role and activities
We met five times as a Committee after the IPO during the year, 
and three times subsequently since the year-end. We considered 
this frequency of meetings appropriate during JUST EAT’s first 
year as a public company although anticipate less frequent 
meetings in the coming year. Mike Wroe, our Chief Financial 
Officer, and senior representatives of the financial management 
team also attend our meetings as do representatives of the 
external auditors as appropriate. At our meetings in the past 
year, we received presentations on, and reviewed and considered 
the following matters:

•  the remuneration and proposed reappointment of our  

external auditors;

•  the framework for the engagement of the external auditors  

in non-audit services;

•  the independence, objectivity and effectiveness of the 

external auditors;

•  the plans for and outcome of the preparation and review of 

the Group’s half year results and audit of the full year 
accounts including presentations from both management and 
the external auditors on these;

•  the Group’s accounting policies, procedures and its financial 

control environment; 

•  the Group’s system of internal controls, including financial, 

operational and risk management, supplementing at a more 
granular level the Board’s consideration of strategic risks;

•  key internal policies including anti-bribery and related policies 
and whistleblowing arrangements which include an externally 
managed hotline; 

•  the establishment of and reports from the internal audit 

function in the Group reporting directly to the Committee and 
drawing on and developing control and risk management 
procedures already being undertaken; and

52

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatements•  whether the Annual Report taken as a whole provides a fair, 
balanced and understandable assessment of the Group’s 
position and prospects and whether it provides the necessary 
information to assess the Group’s performance, business 
model and strategy, the ultimate decision on which is taken by 
the Board, as set out in the Directors’ responsibility statement 
in the Directors’ report on page 149.

The Committee also meets privately with the external auditors at 
least once per year and did so prior to its recommendation to the 
Board on approval of the Annual Report.

Significant Issues
Prior to each meeting of the Audit Committee at which they are to be considered, management produces a paper providing  
details of any significant accounting, tax, HR and legal issues. Management are also invited to attend these meetings where 
further guidance is required. The significant issues considered by the Audit Committee in respect of the 2014 Annual Report  
are as follows. 

Significant issues the Committee has considered

How the issue was addressed

Business combinations
There were a number of changes to the Group structure during 
the year, including a number of acquisitions and the merger of 
our Brazilian subsidiary with iFood. The total cash consideration 
paid during the year was £14.4 million, which resulted in an 
increase in the Group’s goodwill and acquired intangible assets 
balances. In the Income Statement a gain has been recognised 
in respect of the step acquisition of FBA Invest SaS. In addition, 
a gain was recognised on the disposal of JUST EAT Brazil 
Services Online Ltda following the merger with iFood. These  
two gains were based on business valuations performed by 
management. Provisions have been established in respect of  
the buy-out of the minority shareholders of FBA Invest SaS  
and Orogo Limited.

The valuations and accounting papers prepared by 
management were reviewed and considered by the Audit 
Committee, to confirm that the valuations and accounting 
treatments adopted are appropriate. This included:

1.  considering the cash flows and discount rates used in the 
business valuations and the calculations minority buy-out 
provision calculations;

2.  considering the key inputs used on the intangible assets 

valuations;

3.  reviewing and considering the other fair value adjustments 
made by management to arrive at the fair values of the 
assets and liabilities acquired; and

4.  reviewing the approach taken to identifying acquired 

intangible assets and challenging the balance of goodwill 
as compared with intangible assets.

The Committee was satisfied that management used a 
consistently applied model for identifying and valuing assets 
that are core to the existing business model. Independent 
valuation experts were consulted when required such  
as for the Meal2Go acquisition where additional insight  
was required.

Please refer to notes 33 and 34 to the financial statements 
for information on the business combinations.

53

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the Audit Committee 
continued

Significant Issues (continued)

Significant issues the Committee has considered

How the issue was addressed

Long-term employee incentive costs
Several share-based incentive schemes are in place for the 
Directors and employees of the Group. The total charge for 
long-term employee incentive costs in the year was £4.9 million. 

The charge relates to grants made prior to the Group’s listing on 
the London Stock Exchange. As a result the fair value of the 
options granted could not be based on the Company’s listed 
share price, but had to be based on other valuations available or 
determined by management. In addition, the plans are bespoke 
and are accounted for accordingly. 

Potential impairment of goodwill and intangible assets
At 31 December 2014, the Group had goodwill balances  
totalling of £51.2 million and other intangible assets totalling 
£12.7 million. 

Meeting the new reporting requirements of being a 
listed entity
In April 2014 JUST EAT listed on the London Stock exchange, 
bringing with it additional regulatory and reporting requirements. 
Being a listed entity brings with it additional reporting 
requirements and the Group’s 2014 Annual Report is the first 
prepared under such requirements.

The valuations of the Group prepared by management,  
that supported the fair values of the latest grants made  
in February 2014 were presented to the Audit Committee. 
The accounting for each of the various schemes was 
considered by the Audit Committee. Further details  
regarding the schemes are disclosed within note 37  
to the financial statements.

The main judgement area concerning share based payments 
was with regards to the valuation of the business. As this was 
concluded upon IPO, this is now less of a judgement area. 

Impairment reviews have been performed by management 
on the Group’s cash generating units (“CGUs”) to which 
goodwill and other intangible assets have been allocated.  
The cash flow forecasts used were based on the budgets 
approved by the Board together with assumed growth  
rates, thereafter. The key assumptions around future  
growth rates and discount rates used were reviewed  
and considered by the Audit Committee. In addition, the 
Committee reviewed management’s sensitivity analyses 
regarding these assumptions. 

The Committee has been satisfied that there was no 
impairment of goodwill and other intangible assets as at 
31 December 2014. Please refer to notes 16 to the financial 
statements for further information. 

Management have employed experienced individuals to 
ensure all reporting requirements are met. 

The Audit Committee reviewed the disclosures in the Annual 
Report, including those included for the first time, and 
discussed them with management and the Group’s auditors. 

54

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsInternal controls and risk management environment
The Board is ultimately responsible for the operation of an 
effective system of internal control and risk management 
appropriate to the business.

•  established policies and procedures setting out expected 

standards of integrity and ethical standards which reinforce 
the need for all employees to adhere to all legal and 
regulatory requirements; 

•  an experienced and qualified finance function which regularly 
assesses the possible financial impact of the risks facing the 
Group; and

•  an ongoing risk management programme, including  
a comprehensive disaster recovery and business  
interruption plan.

An Internal Audit function was established during the year to 
carry out regular reviews of the Group’s systems of internal 
control and risk management. The aim of the Internal Audit 
function is provide assurance that the system of internal controls 
is operated correctly in the Group.

How we manage risk
As shown on the following page, the Company has a robust  
risk management process that follows a sequence of risk 
identification, assessment of probability and impact, and assigns 
an owner to manage mitigation activities. A register is kept of all 
corporate risks and is monitored by senior management and 
reported to the Audit Committee.

Throughout the period of review, the risk register and the 
methodology applied is the subject of continuous review by 
senior management and updated to reflect new and developing 
areas which might impact business strategy.

The Audit Committee actively review the risk register and assess 
the actions being taken by senior management to monitor and 
mitigate the risks. Those risks which are considered to be the 
principal risks of the Group are presented on pages 36 to 39. 

The Company has complied with the FRC’s revised Internal 
Control Guidance for Directors on the Code published in 2005 
(the Turnbull guidance) throughout the period and up to the date 
on which these financial statements were approved.

Day-to-day operating and financial responsibility rests with  
senior management and performance is closely monitored on  
a monthly basis.

Set out below is further comment on the areas of internal control 
and risk management.

Internal control environment
The following key elements comprise the internal control 
environment which has been designed to identify, evaluate and 
manage, rather than eliminate, the risks faced by the Group in 
seeking to achieve its business objectives and ensure accurate 
and timely reporting of financial data for the Company and 
the Group:

•  an appropriate organisational structure with clear  

lines of responsibility;

•  a comprehensive annual strategic and business  

planning process;

•  systems of control procedures and delegated authorities 

which operate within defined guidelines, and approval limits 
for capital and operating expenditure and other key business 
transactions and decisions;

•  a robust financial control, budgeting and rolling forecast 

system, which includes regular monitoring, variance analysis, 
key performance indicator reviews and risk and opportunity 
assessments at Board level;

•  procedures by which the Group’s consolidated financial 
statements are prepared, which are monitored and 
maintained through the use of internal control frameworks 
addressing key financial reporting risks arising from changes 
in the business or accounting standards;

•  an experienced and commercially focused legal function that 
supports the Group’s operational and technical functions;

55

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the Audit Committee 
continued

Risk management framework

C o mmunicate

t

n

e

R i s k  Analysis

e

e

m i t

dit C o m

u
A

Strategic
Objectives

I

n

t

e

r

n

al 

A

udit

Id
e

n

t

i

f

y

B

o

a

r

d

nt

M a n ageme

A ssess

Imple m

P

l
a

n

This approach to risk management helps to facilitate top-down and bottom-up perspectives across key business risks within the 
organisation. The corporate risk register is presented to, and reviewed by, the Audit Committee on a regular basis.

56

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsReview of effectiveness
The Audit Committee, on behalf of the Board, has reviewed  
the effectiveness of the internal control systems and risk 
management processes in place during the period, taking 
account of any material developments since the financial period 
end. The Committee has not identified, nor been advised, of any 
failings or weaknesses that it has determined to be significant. 

Independence and performance of the auditors
The Audit Committee has set a policy which is intended to 
maintain the independence and integrity of the Company’s 
Auditors when acting as auditor of the Group’s accounts. The 
policy governs the provision of audit, audit-related assurance and 
non-audit services provided by the auditor and, in summary, 
requires approval by the Committee for all projects with an 
expected cost in excess of £50,000. 

During the year, the audit-related assurance services provided  
by the Auditors to the Group mainly comprised the review of the 
half-year results. Other services performed by the Auditors in 
2014 related mainly to their work as Reporting Accountants in 
connection with the Company’s IPO, and subsequent step-up  
to the Main Market from the High Growth Segment. They also 
included, tax compliance and tax advisory work. Primarily due to 
their role as Reporting Accountants for the IPO and Main Market 
step-up the non-audit fees have exceeded the audit fees in the 
2014 financial year. 

The fees paid for these other services during the year 
represented 239% of the fees paid for the statutory audit and 
audit-related assurance services together. However, excluding 
the fees in relation to their role as Reporting Accountants, this 
proportion was 54%. Further details of these amounts are 
included in note 10 of the accounts. The Company intends to 
comply with the new EU rules in relation to non-audit fees to the 
Auditors which are to come into force in 2016 (which excludes 
work carried out as Reporting Accountants).

The external Auditors are not permitted to provide internal 
auditor services to the Group. PwC have been selected as the 
co-sponsor for our Internal Audit work. Before any former 
employee of the external or internal audit team may be 
employed by the Group, careful consideration must be given as 
to whether the independence of the Auditors will be adversely 
affected, and approval of the Audit Committee is required. This 
particular circumstance has not arisen since the IPO.

Deloitte were appointed as the Group’s Auditors in 2009 and the 
most recent partner rotation took place in 2013. Whilst we do 
not consider it necessary to have a policy for the rotation of the 
external audit firm immediately following the Company’s IPO, we 
plan to keep this possibility under review in the coming years and 
will continue to comply with the audit tender rules applying to 
the Company. The Auditors are required regularly to report on 
and confirm their independence in their role.

The Audit Committee has assessed the performance and 
effectiveness of the 2014 external audit process in the past year 
primarily through dialogue with the senior members of the 
finance and company secretarial teams. A detailed follow-up will 
be scheduled upon completion of the audit process (including the 
individual subsidiary statutory accounts audit process) where 
additional feedback will be sought from senior managers around 
the business (not limited to the finance team) through the use of 
audit quality questionnaires. The initial results of the assessment 
were discussed with the Group finance team, before being 
presented to the Committee, to inform our recommendation to 
the Board for the annual re-appointment of the external auditors. 
We believe that the Group’s procedures as summarised above 
safeguard the objectivity and independence of the Auditors. 

On behalf of the Audit Committee 

Andrew Griffith
16 March 2015

57

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the 
Remuneration Committee

2014 was a very significant year for 
JUST EAT, covering its IPO in April. 
During the first nine months of trading 
as a publicly listed company, the 
Company generated a circa. 19% total 
return to its shareholders (from the 
Placing Price to the closing price on 
31 December 2014) compared with 
a 0.2% return for the FTSE 250 as a 
whole. As set out more fully earlier 
in this Annual Report, our operating 
and financial performance remained 
strong and provides a good platform 
for future growth.

58

The year-on-year increase in all of our KPIs (as presented on 
page 26 and 27) demonstrate how successful this first year as a 
listed business has been for the Group. The 2014 Directors’ 
annual bonus scheme was based around two of these KPIs 
(revenue and Underlying EBITDA) as well as personal/strategic 
objectives. The weighting and achievement of these targets, 
along with the total bonus earned, is set out in further detail 
later in this report (see page 75). Looking forward over the 
longer term, in 2015 we plan to grant performance share awards 
that vest based on EPS and Total Shareholder Return based 
performance conditions over the next three years as summarised 
on pages 64 and 65. This aligns to our underlying commitment to 
deliver sustainable, above market, returns to our shareholders.

By reporting on a financial year during which the Company 
undertook its IPO, our Remuneration Report for this year 
inevitably shows a position of transition in terms of the payments 
made to Directors. However, recognising our new status as a 
listed company, we are also using the Remuneration Report to 
set out our future Directors’ Remuneration Policy which, if 
approved at our 2015 AGM, will apply to all payments made to 
our Directors for three years from that date.

Our Directors’ Remuneration Policy
At the point of IPO the Company concluded that, as its pre-
existing long-term incentive arrangements did not fully vest on 
IPO (as was the position with the majority of other IPO’s in 
2014), it was unnecessary to distract the IPO process by focusing 
on senior executive remuneration. Instead, and as referred to in 
the Prospectus, the Company decided it was more appropriate 
for the newly appointed Remuneration Committee (consisting of 
the independent directors appointed at IPO) to undertake its own 
review of remuneration following the IPO with a view to putting 
in place a clear, robust, fair and not excessive policy to be 
applied for the future.

To achieve this, the Committee selected its own independent 
adviser, commissioned a review of both the underlying policy and 
the more detailed remuneration arrangements and consulted 
with the Company’s principal shareholders. The resulting policy is 
set out in the appropriate detail over the following pages, with 
the key points being:

•  The overall remuneration policy is to set Executive Directors’ 
total pay by reference to (but by no means solely driven by) 
the median of data for companies with an equivalent market 
capitalisation (“market cap”).

•  While the generally accepted main input into remuneration 

benchmarking is market cap, the Committee was conscious of 
the Company’s relatively high market cap to revenue ratio and 
felt that some level of discount was appropriate. Accordingly, 
for the three year life of this policy, it is currently envisaged 

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsDesigning a pay structure, particularly for the first time following 
our IPO, involves various judgements. We believe that, on behalf 
of all shareholders, we have fulfilled our objectives of developing 
an appropriate, robust, performance-orientated and not 
excessive approach, by transitioning to a size-discounted market 
median positioning over two years.

Format of the Report and matters to be approved at 
our AGM
The regulations governing the directors’ remuneration reports of 
listed companies require that we split our report into two 
sections: the Policy Report sets out the Company’s forward-
looking Directors’ Remuneration Policy which provides the 
appropriate level of detail of the points explained in the 
preceding section. The separate Implementation Report provides 
details of the payments made to Directors in 2014, as well as 
other required disclosures.

At our 2015 AGM, we will be holding two votes on remuneration 
matters: 

•  a vote on the Directors’ Remuneration Policy as set out  

in the first part of this Report; and

•  a vote on the remaining implementation sections of  

this Report.

I do hope we can rely upon your support at the AGM.

On behalf of the Remuneration Committee and Board

Gwyn Burr
Chairman, Remuneration Committee
16 March 2015

that a discount should be applied to the indicative benchmark 
data of approximately 20%, which is in line with our advisers’ 
assessment of the typical level of discount in less mature 
businesses with a high market cap to revenue ratio. The 
Committee noted that not all such companies apply a discount 
and, particularly as the Company itself matures, it may not be 
appropriate to retain such a discount factor during the entire 
three year period or beyond.

•  The current adjusted median salary levels for the CEO 
and CFO are considered to be £465,000 and £320,000 
respectively, which the Committee will move to in two 
tranches with effect from January 2015 and January 2016. 
The second tranche will be subject to adjustment – up or 
down – based on the circumstances prevailing at the time 
(e.g. the Company’s performance and size).

•  While the Company’s benefits and pension arrangements are 
felt to be modest, with the latter currently capped at a 5% 
contribution, no change is proposed.

•  Recognising the continued growth aspirations for the 
Company to deliver ongoing superior returns for all 
shareholders, the below market level of benefits and size- 
adjusted salaries should be offset with moderately above 
median bonus and LTIP opportunity with:

 – a bonus maximum for the CEO and CFO of 150% and 
120% of salary respectively, which will now be subject 
to newly introduced clawback provisions to reflect 
best practice;

 – an annual long-term incentive award under the 

Performance Share Plan (“PSP”) (which was established at 
IPO) over shares worth 200% and 160% of salary 
respectively. The first awards at this level will only be 
granted in 2016, with the 2015 grants (the first post-IPO) 
set at half the policy level to further provide a smooth 
transition towards a market-reflective package. To reflect 
emerging best practice, we are also introducing a two-year 
post vesting holding period into the PSP, with clawback 
also applying; and

 – both plans subject to appropriately demanding 

performance hurdles linked to the future success  
of the Company.

•  Overall, this produces a target package consistent with  
the adjusted benchmark median albeit with a bias to 
performance-related pay through a size-adjusted market 
salary, and below market benefits which are offset by a 
moderately higher performance-related pay opportunity.  
We are also increasing our share ownership guidelines  
for the Executive Directors to 400% of salary (from the  
current 200%).

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Report of the Remuneration Committee  
continued

Directors’ Remuneration Policy

The Directors’ Remuneration Policy as set out in this section of the Remuneration Report will take effect for all payments made to 
Directors from the date of the AGM, which is expected to be held on 13 May 2015. The policy has been developed mindful of the new 
Corporate Governance Code and is felt to be appropriate to support the long-term success of the Company while ensuring that it does 
not promote inappropriate risk-taking.

Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

Base salary
This is the core element of pay and reflects the individual’s role 
and position within the Group with some adjustment to reflect 
their capability and contribution.

Base salaries will be reviewed each year by the Committee. 

The Executive Directors’ salaries will not be 

N/A

The Committee does not strictly follow data but uses the 
median position as a reference point in considering, in its 
judgement, the appropriate level of salary having regard to 
other relevant factors including corporate and individual 
performance and any changes in an individual’s role and 
responsibilities.

Base salary is paid monthly in cash.

Benefits1, 2
To provide benefits valued by recipients.

The Executive Directors are reimbursed for their commuting 
costs and associated tax liabilities (up to a value of £12,000). 
Additionally, they receive a car allowance or company car (in the 
case of the CEO), private medical cover and insurance benefits. 
The Committee reserves discretion to introduce new benefits 
where it concludes that it is appropriate to do so, having regard 
to the particular circumstances and to market practice. 

Where appropriate, the Company will meet certain costs 
relating to Executive Director relocations and (if necessary) 
expatriate benefits.

1. Travel and hospitality
While the Committee does not consider it to form part of benefits in the normal usage of that term, it has been advised that corporate hospitality (whether paid for by the Company or 
another) and business travel for Executive Directors, Non-executive Directors and the Chairman (and exceptionally their families) may technically come within the applicable rules and so 
the Committee expressly reserves the right for the Committee to authorise such activities within its agreed policies.

2. Deemed benefits from JSOP participation
Payments to any Director in respect of the deemed cost of interest on loans relating to participation in the JSOP and, if relevant, the writing off of any such loans are benefits within the 
scope of the Directors’ Remuneration Policy. The value of any such amounts is in addition to the maximum amounts stated in the table above for Benefits for Executive Directors and for 
Chairman and Non-executive Directors’ fees. 

60

increased so as to exceed the median for the 

equivalent roles in companies listed on the 

London Stock Exchange with a market 

capitalisation ranking which places them within 

30 above and 30 below that of the Company at 

or about the time when the Committee obtains 

such benchmark data. In practice, the Company 

envisages, for the three-year life of this policy, 

further discounting the data by 20% to reflect 

the Company’s high market cap to revenue ratio 

but reserves the right not to apply such discount 

should it consider that to be necessary to retain 

or recruit appropriate executives. 

Once a suitable market level is achieved,  

further increases would not normally be 

increased by more than the average awarded  

to staff generally.

It is not possible to prescribe the likely change in 

N/A

the cost of insured benefits or the cost of some 

of the other reported benefits year-to-year, but 

the provision of benefits will operate within an 

annual limit of £100,000 (plus a further 100% of 

base salary in the case of relocations and 

expatriate benefits).

The Committee will monitor the costs of benefits 

in practice and will ensure that the overall costs 

do not increase by more than the Committee 

considers appropriate in all the circumstances.

Implementation of policy 2015 (for 

information purposes; not part of the 

Directors’ Remuneration Policy)

Base salaries from Admission were as 

follows: £300,000 for David Buttress, 

and £250,000 for Mike Wroe.

With effect from 1 January 2015, 

these were increased to £420,000 and 

£300,000 respectively.

Subject to reviewing the benchmark 

data in light of circumstances 

prevailing at the time, these will 

further increase with effect from 

1 January 2016 to £465,000 and 

£320,000 respectively which will 

broadly position them at the adjusted 

(i.e. discounted to reflect the 

Company’s relatively high ratio of 

market cap to revenue) median 

against listed companies of an 

equivalent size.

Details of the benefits received by 

Executive Directors are set out on 

page 75. 

There is no intention to introduce 

additional benefits in 2015.

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsDirectors’ Remuneration Policy

The Directors’ Remuneration Policy as set out in this section of the Remuneration Report will take effect for all payments made to 

Directors from the date of the AGM, which is expected to be held on 13 May 2015. The policy has been developed mindful of the new 

Corporate Governance Code and is felt to be appropriate to support the long-term success of the Company while ensuring that it does 

not promote inappropriate risk-taking.

Executive Directors

Element and purpose

Base salary

their capability and contribution.

This is the core element of pay and reflects the individual’s role 

and position within the Group with some adjustment to reflect 

The Committee does not strictly follow data but uses the 

Base salaries will be reviewed each year by the Committee. 

median position as a reference point in considering, in its 

judgement, the appropriate level of salary having regard to 

other relevant factors including corporate and individual 

performance and any changes in an individual’s role and 

responsibilities.

Base salary is paid monthly in cash.

Benefits1, 2

To provide benefits valued by recipients.

The Executive Directors are reimbursed for their commuting 

costs and associated tax liabilities (up to a value of £12,000). 

Additionally, they receive a car allowance or company car (in the 

case of the CEO), private medical cover and insurance benefits. 

The Committee reserves discretion to introduce new benefits 

where it concludes that it is appropriate to do so, having regard 

to the particular circumstances and to market practice. 

Where appropriate, the Company will meet certain costs 

relating to Executive Director relocations and (if necessary) 

expatriate benefits.

Policy and operation

Maximum

Performance measures

N/A

The Executive Directors’ salaries will not be 
increased so as to exceed the median for the 
equivalent roles in companies listed on the 
London Stock Exchange with a market 
capitalisation ranking which places them within 
30 above and 30 below that of the Company at 
or about the time when the Committee obtains 
such benchmark data. In practice, the Company 
envisages, for the three-year life of this policy, 
further discounting the data by 20% to reflect 
the Company’s high market cap to revenue ratio 
but reserves the right not to apply such discount 
should it consider that to be necessary to retain 
or recruit appropriate executives. 

Once a suitable market level is achieved,  
further increases would not normally be 
increased by more than the average awarded  
to staff generally.

It is not possible to prescribe the likely change in 
the cost of insured benefits or the cost of some 
of the other reported benefits year-to-year, but 
the provision of benefits will operate within an 
annual limit of £100,000 (plus a further 100% of 
base salary in the case of relocations and 
expatriate benefits).

N/A

The Committee will monitor the costs of benefits 
in practice and will ensure that the overall costs 
do not increase by more than the Committee 
considers appropriate in all the circumstances.

Implementation of policy 2015 (for 
information purposes; not part of the 
Directors’ Remuneration Policy)

Base salaries from Admission were as 
follows: £300,000 for David Buttress, 
and £250,000 for Mike Wroe.

With effect from 1 January 2015, 
these were increased to £420,000 and 
£300,000 respectively.

Subject to reviewing the benchmark 
data in light of circumstances 
prevailing at the time, these will 
further increase with effect from 
1 January 2016 to £465,000 and 
£320,000 respectively which will 
broadly position them at the adjusted 
(i.e. discounted to reflect the 
Company’s relatively high ratio of 
market cap to revenue) median 
against listed companies of an 
equivalent size.

Details of the benefits received by 
Executive Directors are set out on 
page 75. 

There is no intention to introduce 
additional benefits in 2015.

61

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Report of the Remuneration Committee  
continued

Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

Pension
To provide retirement benefits.

Executive Directors can receive pension contributions to 
personal pension arrangements or the equivalent amount can 
be paid as a cash supplement in lieu of pension contributions 
(reduced for the impact of employers’ NICs).

The maximum employer’s contribution is limited 

N/A

to up to 10% of base salary, although it is not 

currently anticipated that this will increase above 

the current 5% level for the three-year life of 

this policy.

Implementation of policy 2015 (for 

information purposes; not part of the 

Directors’ Remuneration Policy)

Contributions rates for Executive 

Directors are 5% of salary which is 

not envisaged to change during the 

life of this policy.

Annual Bonus Plan
To motivate executives and incentivise delivery of performance 
over a one-year operating cycle, focusing on the short/
medium-term elements of our strategic aims.

Annual Bonus Plan levels and the appropriateness of measures 
are reviewed annually at the commencement of each financial 
year to ensure they continue to support our strategy.

The maximum level of Annual Bonus Plan 

The performance measures applied 

The proposed performance measures 

outcomes is 150% of base salary p.a. for the 

may be financial or non-financial and 

and targets for the financial year to 

CEO and 120% for any other Executive Director 

corporate, divisional or individual and 

31 December 2015 will be based on a 

for the duration of this policy.

in such proportions as the Committee 

mix of Group financial measures 

Once set, performance measures and targets will generally 
remain unchanged for the year, except to reflect events such as 
corporate acquisitions or other major transactions where the 
Committee considers it to be necessary in its opinion to make 
appropriate adjustments.

Annual Bonus Plan outcomes are paid in cash following the 
determination of achievement against performance measures 
and targets.

The Committee will keep under review whether it is appropriate 
for bonuses to be partly deferred into shares. Where such 
arrangements are operated, individuals would be able to receive 
a dividend equivalent in cash or shares equal to the value of 
dividends which would have accrued during the vesting period.

Clawback provisions apply to the Annual Bonus Plan as 
explained in more detail in the notes to the policy table.

considers appropriate.

Attaining the threshold level of 

(currently Revenue (40% weighting) 

and PBT (40% weighting)), as well as 

the achievement of personal/strategic 

performance for any measure will not 

objectives (20% weighting). The 

produce a pay-out of more than 25% 

Committee selected these 

of the maximum portion of overall 

performance measures for the Annual 

Annual Bonus attributable to that 

Bonus Plan for 2015 as they represent 

measure, with a sliding scale to full 

a balanced approach to recognising 

pay-out for maximum performance. 

success against defined objectives.

However, the Annual Bonus Plan 

Given the competitive nature of the 

remains a discretionary arrangement 

Company’s sector, the specific 

and the Committee retains a standard 

performance targets for the Annual 

power to apply its judgement to 

Bonus Plan are considered to be 

adjust the outcome of the Annual 

commercially sensitive and 

Bonus Plan for any performance 

measure (from zero to any cap) 

should it consider that to  

be appropriate.

accordingly are not disclosed. The 

Committee currently intends to 

disclose the financial (e.g. Revenue 

and PBT) performance targets for the 

year ended 31 December 2015 on a 

retrospective basis in the 2015 

Directors’ Remuneration Report, and 

will consider whether the personal/

strategic targets may also be 

disclosed.

62

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsExecutive Directors

Element and purpose

Pension

To provide retirement benefits.

Policy and operation

Maximum

Performance measures

Executive Directors can receive pension contributions to 

personal pension arrangements or the equivalent amount can 

be paid as a cash supplement in lieu of pension contributions 

(reduced for the impact of employers’ NICs).

The maximum employer’s contribution is limited 
to up to 10% of base salary, although it is not 
currently anticipated that this will increase above 
the current 5% level for the three-year life of 
this policy.

N/A

Implementation of policy 2015 (for 
information purposes; not part of the 
Directors’ Remuneration Policy)

Contributions rates for Executive 
Directors are 5% of salary which is 
not envisaged to change during the 
life of this policy.

Annual Bonus Plan

Annual Bonus Plan levels and the appropriateness of measures 

To motivate executives and incentivise delivery of performance 

are reviewed annually at the commencement of each financial 

over a one-year operating cycle, focusing on the short/

year to ensure they continue to support our strategy.

medium-term elements of our strategic aims.

The maximum level of Annual Bonus Plan 
outcomes is 150% of base salary p.a. for the 
CEO and 120% for any other Executive Director 
for the duration of this policy.

Once set, performance measures and targets will generally 

remain unchanged for the year, except to reflect events such as 

corporate acquisitions or other major transactions where the 

Committee considers it to be necessary in its opinion to make 

appropriate adjustments.

Annual Bonus Plan outcomes are paid in cash following the 

determination of achievement against performance measures 

and targets.

The Committee will keep under review whether it is appropriate 

for bonuses to be partly deferred into shares. Where such 

arrangements are operated, individuals would be able to receive 

a dividend equivalent in cash or shares equal to the value of 

dividends which would have accrued during the vesting period.

Clawback provisions apply to the Annual Bonus Plan as 

explained in more detail in the notes to the policy table.

The performance measures applied 
may be financial or non-financial and 
corporate, divisional or individual and 
in such proportions as the Committee 
considers appropriate.

Attaining the threshold level of 
performance for any measure will not 
produce a pay-out of more than 25% 
of the maximum portion of overall 
Annual Bonus attributable to that 
measure, with a sliding scale to full 
pay-out for maximum performance. 

The proposed performance measures 
and targets for the financial year to 
31 December 2015 will be based on a 
mix of Group financial measures 
(currently Revenue (40% weighting) 
and PBT (40% weighting)), as well as 
the achievement of personal/strategic 
objectives (20% weighting). The 
Committee selected these 
performance measures for the Annual 
Bonus Plan for 2015 as they represent 
a balanced approach to recognising 
success against defined objectives.

However, the Annual Bonus Plan 
remains a discretionary arrangement 
and the Committee retains a standard 
power to apply its judgement to 
adjust the outcome of the Annual 
Bonus Plan for any performance 
measure (from zero to any cap) 
should it consider that to  
be appropriate.

Given the competitive nature of the 
Company’s sector, the specific 
performance targets for the Annual 
Bonus Plan are considered to be 
commercially sensitive and 
accordingly are not disclosed. The 
Committee currently intends to 
disclose the financial (e.g. Revenue 
and PBT) performance targets for the 
year ended 31 December 2015 on a 
retrospective basis in the 2015 
Directors’ Remuneration Report, and 
will consider whether the personal/
strategic targets may also be 
disclosed.

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Report of the Remuneration Committee  
continued

Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

Long-Term incentives3 
To motivate and incentivise delivery of sustained performance 
over the long term, and to promote alignment with 
shareholders’ interests, the Group intends to operate the 
Performance Share Plan (“PSP”). The Company also has the 
ability to grant market value options under an Employee Share 
Option Scheme (“ESOS”), although it is not currently intended 
that Executive Directors will receive awards under the ESOS. 

Awards under the PSP may be granted as nil-cost options, 
conditional awards and forfeitable shares which vest to the 
extent performance conditions are satisfied over a period of  
at least three years. 

Under the PSP plan rules, vested awards may also be settled  
in cash.

The PSP rules allow that the number of shares subject to vested 
PSP awards may be increased to reflect the value of dividends 
that would have been paid in respect of any ex-dividend dates 
falling between the grant of awards and the expiry of any 
vesting and holding period for awards. 

Vested awards will be subject to a two-year holding period 
during which time awards may not be exercised or released but 
are no longer contingent on future employment.

Clawback provisions apply to PSP awards and are explained in 
more detail in the notes to the policy table.

The Company will honour the vesting of all awards granted 
under previous policies in accordance with the terms of such 
awards; in particular outstanding JSOP awards (and related 
loans) will continue on their terms.

3. Performance conditions for PSP awards in 2015 (for information and not part of the Directors’ Remuneration Policy)
The performance measures and targets for the PSP awards to be made in 2015 will be based on adjusted EPS and relative TSR performance, summarised as follows:

2017 EPS (adjusted as set out below, 50% of award)

% of that part of the award that vests 

10.5 pence or more

100%

Between 8.5 pence and 10.5 pence

Pro-rata on straight-line basis between 20% and 100%

8.5 pence

Less than 8.5 pence

20%

0%

64

The PSP allows for awards over shares with a 

The Committee may set such 

Annual award levels are proposed at 

maximum value as at the date of award of 200% 

performance conditions on PSP 

200% and 160% of base salary for 

of base salary per financial year, which may be 

awards as it considers appropriate 

the CEO and CFO respectively.

increased to 300% in exceptional circumstances.

(whether financial or non-financial 

and whether corporate, divisional  

For 2015 only, the awards will be 

made at half this level. 

The ESOS allows for market value options  

or individual).

Implementation of policy 2015 (for 

information purposes; not part of the 

Directors’ Remuneration Policy)

over shares with a maximum value as at the  

date of award of 300% of base salary per 

financial year, which may be increased to  

400% in exceptional circumstances.

Once set, performance measures  

and targets will generally remain 

unaltered unless events occur which, 

in the Committee’s opinion, make it 

The Committee expressly reserves discretion to 

appropriate to alter the performance 

make such awards as it considers appropriate 

conditions in such manner as the 

within these limits (although, as stated above, it 

Committee thinks fit.

is not currently intended that Executive Directors 

will receive awards under the ESOS).

Performance periods may be over 

such periods as the Committee 

selects at grant, which will not 

normally be less than (but may be 

longer than) three years.

No more than 20% of awards vest for 

attaining the threshold level of 

performance conditions.

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsExecutive Directors

Element and purpose

Long-Term incentives3 

To motivate and incentivise delivery of sustained performance 

conditional awards and forfeitable shares which vest to the 

over the long term, and to promote alignment with 

extent performance conditions are satisfied over a period of  

Awards under the PSP may be granted as nil-cost options, 

shareholders’ interests, the Group intends to operate the 

at least three years. 

Performance Share Plan (“PSP”). The Company also has the 

ability to grant market value options under an Employee Share 

Under the PSP plan rules, vested awards may also be settled  

Option Scheme (“ESOS”), although it is not currently intended 

in cash.

that Executive Directors will receive awards under the ESOS. 

The PSP rules allow that the number of shares subject to vested 

PSP awards may be increased to reflect the value of dividends 

that would have been paid in respect of any ex-dividend dates 

falling between the grant of awards and the expiry of any 

vesting and holding period for awards. 

Vested awards will be subject to a two-year holding period 

during which time awards may not be exercised or released but 

are no longer contingent on future employment.

Clawback provisions apply to PSP awards and are explained in 

more detail in the notes to the policy table.

The Company will honour the vesting of all awards granted 

under previous policies in accordance with the terms of such 

awards; in particular outstanding JSOP awards (and related 

loans) will continue on their terms.

3. Performance conditions for PSP awards in 2015 (for information and not part of the Directors’ Remuneration Policy)

The performance measures and targets for the PSP awards to be made in 2015 will be based on adjusted EPS and relative TSR performance, summarised as follows:

2017 EPS (adjusted as set out below, 50% of award)

% of that part of the award that vests 

Between 8.5 pence and 10.5 pence

Pro-rata on straight-line basis between 20% and 100%

10.5 pence or more

8.5 pence

Less than 8.5 pence

100%

20%

0%

Policy and operation

Maximum

Performance measures

The PSP allows for awards over shares with a 
maximum value as at the date of award of 200% 
of base salary per financial year, which may be 
increased to 300% in exceptional circumstances.

The ESOS allows for market value options  
over shares with a maximum value as at the  
date of award of 300% of base salary per 
financial year, which may be increased to  
400% in exceptional circumstances.

The Committee expressly reserves discretion to 
make such awards as it considers appropriate 
within these limits (although, as stated above, it 
is not currently intended that Executive Directors 
will receive awards under the ESOS).

The Committee may set such 
performance conditions on PSP 
awards as it considers appropriate 
(whether financial or non-financial 
and whether corporate, divisional  
or individual).

Once set, performance measures  
and targets will generally remain 
unaltered unless events occur which, 
in the Committee’s opinion, make it 
appropriate to alter the performance 
conditions in such manner as the 
Committee thinks fit.

Performance periods may be over 
such periods as the Committee 
selects at grant, which will not 
normally be less than (but may be 
longer than) three years.

No more than 20% of awards vest for 
attaining the threshold level of 
performance conditions.

Implementation of policy 2015 (for 
information purposes; not part of the 
Directors’ Remuneration Policy)

Annual award levels are proposed at 
200% and 160% of base salary for 
the CEO and CFO respectively.

For 2015 only, the awards will be 
made at half this level. 

TSR (50% of award) relative to the constituents, as at the 1 January prior to 
grant, of the FTSE250 excluding investment trusts

% of that part of the award that vests

Upper quintile or more

100%

Between median and upper quintile 

Pro-rata on straight-line basis between 20% and 100%

Median 

Below median

20%

0%

Performance conditions will be measured over three financial years to 31 December 2017. The EPS condition looks at the EPS achieved in the final year only based on the reported fully 
diluted EPS (subject to such adjustments as the Committee considers appropriate) and TSR compares the TSR over the three months prior to the start of the financial year in which the 
grant is made with the three months prior to the end of the third financial year.

The Committee selected these performance conditions as they provide a suitable balance between absolute growth (through EPS) and relative out-performance (through TSR) which are 
key measures of success for the Company. 

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Report of the Remuneration Committee  
continued

Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

Share ownership guidelines
To further align the interests of Executive Directors 
with those of shareholders.

Executive Directors are expected to retain 50% of the ordinary shares 
vesting under all share plans, after any disposals for the payment of 
applicable taxes, until they have achieved the required level of 
shareholding (currently 400% of salary).

400% of base salary for all Executive Directors.

N/A

The Committee reserves the power to amend (but not reduce) 

these levels in future years.

All-employee share plans
To encourage share ownership by employees, 
thereby allowing them to share in the long-term 
success of the Group and align their interests with 
those of the shareholders.

Company-operated Sharesave scheme and Share Incentive Plan.

The maximum participation levels for all-employee share plans 

Consistent with normal practice, such awards are not subject to 

will be the limits for such plans set by HMRC from time to time.

performance conditions.

These are all-employee share plans established under HMRC tax-
advantaged regimes and follow the usual form for such plans.

Executive Directors are able to participate in all-employee share plans on 
the same terms as other Group employees.

Clawback
Clawback (being the ability of the Company to claim repayment of paid amounts as a debt within two years of payment) provisions 
apply to the Annual Bonus Plan and PSP in certain circumstances (e.g. misstatement of accounts, miscalculation of vesting/payouts 
and an act/omission that justifies summary dismissal for misconduct (which has no time limit)). 

Stating maximum amounts for the remuneration policy
The Directors’ Remuneration Report regulations and related Investor guidance encourages companies to disclose a cap within which 
each element of the Directors’ Remuneration Policy will operate. Where maximum amounts for elements of remuneration have been 
set within the Directors’ Remuneration Policy, these will operate simply as caps and are not indicative of any aspiration.

Differences between the policy on remuneration for Directors from the policy on remuneration of other employees 
While the appropriate benchmarks vary by role, the Company seeks to apply the philosophy behind this policy across the Company as 
a whole. Where JUST EAT’s pay policy for Directors differs from its pay policies for groups of employees, this reflects the appropriate 
market rate position for the relevant roles. The Company takes into account pay levels, bonus opportunity and share awards applied 
across the Group as a whole when setting the Executive Directors’ Remuneration Policy.

Variations in share capital
The LTIP and ESOS contain standard provisions that allow for the adjustment of awards to take account of variations in share capital, 
demergers, special dividends, etc.

66

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsExecutive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

Share ownership guidelines

Executive Directors are expected to retain 50% of the ordinary shares 

400% of base salary for all Executive Directors.

N/A

The Committee reserves the power to amend (but not reduce) 
these levels in future years.

The maximum participation levels for all-employee share plans 
will be the limits for such plans set by HMRC from time to time.

Consistent with normal practice, such awards are not subject to 
performance conditions.

To further align the interests of Executive Directors 

vesting under all share plans, after any disposals for the payment of 

with those of shareholders.

applicable taxes, until they have achieved the required level of 

shareholding (currently 400% of salary).

All-employee share plans

Company-operated Sharesave scheme and Share Incentive Plan.

To encourage share ownership by employees, 

thereby allowing them to share in the long-term 

These are all-employee share plans established under HMRC tax-

success of the Group and align their interests with 

advantaged regimes and follow the usual form for such plans.

those of the shareholders.

Executive Directors are able to participate in all-employee share plans on 

the same terms as other Group employees.

Clawback

Clawback (being the ability of the Company to claim repayment of paid amounts as a debt within two years of payment) provisions 

apply to the Annual Bonus Plan and PSP in certain circumstances (e.g. misstatement of accounts, miscalculation of vesting/payouts 

and an act/omission that justifies summary dismissal for misconduct (which has no time limit)). 

Stating maximum amounts for the remuneration policy

The Directors’ Remuneration Report regulations and related Investor guidance encourages companies to disclose a cap within which 

each element of the Directors’ Remuneration Policy will operate. Where maximum amounts for elements of remuneration have been 

set within the Directors’ Remuneration Policy, these will operate simply as caps and are not indicative of any aspiration.

Differences between the policy on remuneration for Directors from the policy on remuneration of other employees 

While the appropriate benchmarks vary by role, the Company seeks to apply the philosophy behind this policy across the Company as 

a whole. Where JUST EAT’s pay policy for Directors differs from its pay policies for groups of employees, this reflects the appropriate 

market rate position for the relevant roles. The Company takes into account pay levels, bonus opportunity and share awards applied 

across the Group as a whole when setting the Executive Directors’ Remuneration Policy.

Variations in share capital

demergers, special dividends, etc.

The LTIP and ESOS contain standard provisions that allow for the adjustment of awards to take account of variations in share capital, 

67

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Report of the Remuneration Committee  
continued

Chairman and Non-Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

(for information purposes; not part of the Directors’ Remuneration Policy)

Implementation of policy 2015  

Chairman and Non-Executive Director fees1, 2
To enable the Company to recruit and retain a Chairman and 
Non-executive Directors of the highest calibre, at the 
appropriate cost.

Fees are paid monthly in cash.

N/A

The Chairman currently receives a fee of £100,000.

The fees paid to the Chairman and to Non-Executive Directors 
aim to be competitive with other fully-listed companies of 
equivalent size and complexity.

The fees payable to the Non-Executive Directors are determined 
by the Board. The fees payable to the Chairman are determined 
by the Remuneration Committee.

All fees will be subject to periodic review. For Non-Executive 
Directors the fee structures may involve separate fees for 
chairing or for membership of Board committees.

Non-Executive Directors will not participate in any new cash or 
share incentive arrangements from Admission.

No benefits are envisaged for the Non-Executive Directors 
(including the Chairman) but the Company reserves the right to 
provide benefits (including travel and office support) within the 
prescribed limits.

The aggregate fees (and any 

benefits) of the Chairman and the 

Non-Executive Directors will not 

exceed the limit from time to 

time prescribed within the 

Company’s Articles of Association 

for such fees (currently £2 million 

p.a. in aggregate).

Any increases actually made will 

be appropriately disclosed.

A breakdown of Non-executive Directors’ current annual fees is as 

provided below. 

Andrew Griffith

Gwyn Burr

Henri Moissinac

Base fee 

£

50,000

50,000

50,000

Committee 

chair fee 

Senior 

independent 

director fee 

7,500

7,500

£

–

5,000

£

–

–

Total 

£

62,500

57,500

50,000

As each of the independent Non-Executive Directors was appointed in 

2014, a full annual fee has not been earned during the year.

The base fee for Non-Executive Directors was increased from £45,000 

effective from 1 January 2015. The fee levels remain in line with those 

of peer companies.

Fee levels will remain subject to periodic review throughout the term of 

the Directors’ Remuneration Policy.

1. Travel and hospitality
While the Committee does not consider it to form part of benefits in the normal usage of that term, it has been advised that corporate hospitality (whether paid for by the Company or 
another) and business travel for Executive Directors, Non-executive Directors and the Chairman (and exceptionally their families) may technically come within the applicable rules and so 
the Committee expressly reserves the right for the Committee to authorise such activities within its agreed policies.

2. Deemed benefits from JSOP participation
Payments to any Director in respect of the deemed cost of interest on loans relating to participation in the JSOP and, if relevant, the writing off of any such loans are benefits within the 
scope of the Directors’ Remuneration Policy. The value of any such amounts is in addition to the maximum amounts stated in the table above for Benefits for Executive Directors and for 
Chairman and Non-executive Directors’ fees. 

68

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsChairman and Non-Executive Directors

Element and purpose

Policy and operation

Maximum

Performance measures

Implementation of policy 2015  
(for information purposes; not part of the Directors’ Remuneration Policy)

Chairman and Non-Executive Director fees1, 2

The fees paid to the Chairman and to Non-Executive Directors 

Fees are paid monthly in cash.

N/A

The Chairman currently receives a fee of £100,000.

To enable the Company to recruit and retain a Chairman and 

aim to be competitive with other fully-listed companies of 

Non-executive Directors of the highest calibre, at the 

equivalent size and complexity.

appropriate cost.

The fees payable to the Non-Executive Directors are determined 

by the Board. The fees payable to the Chairman are determined 

by the Remuneration Committee.

All fees will be subject to periodic review. For Non-Executive 

Directors the fee structures may involve separate fees for 

chairing or for membership of Board committees.

Non-Executive Directors will not participate in any new cash or 

share incentive arrangements from Admission.

No benefits are envisaged for the Non-Executive Directors 

(including the Chairman) but the Company reserves the right to 

provide benefits (including travel and office support) within the 

prescribed limits.

The aggregate fees (and any 
benefits) of the Chairman and the 
Non-Executive Directors will not 
exceed the limit from time to 
time prescribed within the 
Company’s Articles of Association 
for such fees (currently £2 million 
p.a. in aggregate).

Any increases actually made will 
be appropriately disclosed.

A breakdown of Non-executive Directors’ current annual fees is as 
provided below. 

Andrew Griffith

Gwyn Burr

Henri Moissinac

Base fee 
£

50,000

50,000

50,000

Committee 
chair fee 
£

7,500

7,500

–

Senior 
independent 
director fee 
£

5,000

–

–

Total 
£

62,500

57,500

50,000

As each of the independent Non-Executive Directors was appointed in 
2014, a full annual fee has not been earned during the year.

The base fee for Non-Executive Directors was increased from £45,000 
effective from 1 January 2015. The fee levels remain in line with those 
of peer companies.

Fee levels will remain subject to periodic review throughout the term of 
the Directors’ Remuneration Policy.

69

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Report of the Remuneration Committee  
continued

Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination by 
the Company on 12 months’ notice or 6 months’ notice by the individual. The service agreements of all Executive Directors comply 
with that policy. 

The service agreements reserve the right for the Company to make a payment in lieu of notice to an Executive Director for the 
amount of 1.2 and 1.1 times (for the CEO and CFO respectively) of base salary for the notice period if notice is served on or after 
1 January 2015. The small premium to base salary reflects the Company’s estimate of fixed benefits costs. Such sums may be paid in 
instalments and would cease or be reduced if the individual finds an alternative role. Contracts do not contain change of control 
provisions but do contain provisions allowing for summary termination. 

The Committee reserves flexibility, for an appropriate candidate in exceptional circumstances only, to introduce a longer initial notice 
period (of up to two years) reducing over time.

The date of each Executive Director’s contract is:

David Buttress

Mike Wroe

Contract date

8 April 2014

8 April 2014

The service agreements of the Executive Directors are available for inspection at the Company’s registered office during normal 
business hours and at the Company’s AGM including during the fifteen minutes preceding this.

Chairman and Non-Executive Directors
Each Non-Executive Director and the Chairman is engaged for an initial period of two years, subject to annual renewal at the AGM. 
For Non-executive Directors, other than the Chairman, these engagements can be terminated by either party on three months’ notice.

The Non-Executive Directors cannot participate in new awards under the Company’s incentive plans from Admission, are not entitled 
to any pension benefits and are not entitled to any payment in compensation for early termination of their appointment beyond the 
three months’ notice referred to above.

For the Chairman and each Non-Executive Director the effective date of their latest letter of appointment is:

Name

John Hughes CBE

Benjamin Holmes

Michael Risman1

Frederic Coorevits

Andrew Griffith

Gwyn Burr

Henri Moissinac

Date of Appointment

15 December 2011

10 July 2009

12 March 2014

10 July 2009

12 March 2014

12 March 2014

1 August 2014

Term

2 years

2 years

2 years

2 years

2 years

2 years

2 years

The letters of appointment of the Non-Executive Directors are available for inspection at the Company’s registered office during 
normal business hours and at the Company’s AGM including during the fifteen minutes preceding this.

1  Mr. Risman also acted as the primary representative of the former corporate director of the Company, Vitruvian Directors I Limited, from April 2012 to March 2014.

70

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsRecruitment Remuneration Policy

The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and 
promotion of high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims. 
However, as an external recruitment at director level has not yet taken place, the preparation of this policy is challenging as it 
provides for an event which has not been the Company’s practice.

In terms of the principles for setting a package for a new 
Executive Director, the starting point for the Committee will 
be to apply the general policy for Executive Directors as set 
out above and structure a package in accordance with that 
policy. Consistent with the Directors’ Remuneration Report 
Regulations, the caps contained within the policy for fixed pay 
do not apply to new recruits, although the Committee would 
not envisage exceeding these caps in practice.

The Annual Bonus Plan and long-term incentives will operate 
(including the maximum award levels) as detailed in the 
general policy in relation to any newly appointed Executive 
Director. Any recruitment-related long-term incentive awards 
which are not buy-outs will be subject to the limits as stated 
in the general policy (e.g. 300% in the PSP). Details of any 
recruitment-related awards will be appropriately disclosed.

For an internal appointment, any variable pay element 
awarded in respect of the prior role may either continue on its 
original terms or be adjusted to reflect the new appointment 
as appropriate.

For external and internal appointments, the Committee may 
agree that the Company will meet certain relocation expenses 
as it considers appropriate.

For external candidates, it may be necessary to make 
additional awards in connection with the recruitment to 
buy-out awards forfeited by the individual on leaving a 
previous employer. For the avoidance of doubt, buy-out 
awards are not subject to a formal cap. 

For any buy-outs the Company will not pay more than is, in 
the view of the Committee, necessary and will in all cases 
seek, in the first instance, to deliver any such awards under 
the terms of the existing Annual Bonus Plan and long-term 
incentives. It may, however, be necessary in some cases to 
make buy-out awards on terms that are more bespoke than 
the existing Annual Bonus Plan and long-term incentives. 

All buy-outs, whether under the Annual Bonus Plan, long-term 
incentives or otherwise, will take account of the service 
obligations and performance requirements for any 
remuneration relinquished by the individual when leaving a 
previous employer. The Committee will seek to make buy-outs 
subject to what are, in its opinion, comparable requirements 
in respect of service and performance. However, the 
Committee may choose to relax this requirement in certain 
cases (such as where the service and/or performance 
requirements are materially completed, or where such factors 
are, in the view of the Committee, reflected in some other 
way, such as a significant discount to the face value of the 
awards forfeited) and where the Committee considers it to be 
in the interests of shareholders.

A new Non-Executive Director would be recruited on the terms explained above in respect of the main policy for such Directors.

71

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Report of the Remuneration Committee  
continued

Termination Policy Summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and 
circumstances available at that time. This policy applies both to any negotiations linked to notice periods on a termination (see Service 
Contracts above) and any treatments that the Committee may choose to apply under the discretions available to it under the terms of 
the Annual Bonus Plan and PSP plans. The potential treatments on termination under these plans are summarised in the table below. 

If a leaver is deemed to be a “good 
leaver”; for example, leaving through 
death or otherwise at the discretion 
of the Committee

If a leaver is deemed to be a “bad 
leaver”; for example, leaving for 
disciplinary reasons or to join a 
competitor

No awards made.

Other exceptional cases;  
e.g. change in control

Committee has discretion to 
determine Annual Bonus.

Incentives

Annual Bonus Plan

Performance Share Plan

All awards will normally lapse. Will receive a pro-rated award 

subject to the application of 
the performance conditions at 
the date of the event, subject 
to standard Committee 
discretions to vary time 
pro-rating.

Committee has discretion to 
determine Annual Bonus 
which will typically be limited 
to the period actually worked.

Will receive a pro-rated award 
subject to the application of 
the performance conditions at 
the end of the normal 
performance period.

Committee retains standard 
discretions to either vary time 
pro-rating or to accelerate 
vesting (and release any 
holding period) to the earlier 
date of cessation (determining 
the performance conditions at 
that time).

Under the Joint Share Ownership Plan, “good leavers” will retain the rights to any vested portions of their awards for a period and 
“bad leavers” will have their awards repurchased at cost.

SIP and Sharesave provides treatments for leavers in line with HMRC rules for such plans.

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal 
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may 
pay a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement. Any such 
fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not include an 
explicit cap on the cost of termination payments.

External appointments
The Company’s policy is to permit an Executive Director to serve as a Non-Executive Director elsewhere when this does not conflict 
with the individual’s duties to the Company, and where an Executive Director takes such a role, they will be entitled to retain any fees 
which they earn from that appointment. No Executive Director currently holds such an appointment.

72

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsStatement of consideration of employment conditions 
elsewhere in the Group
Pay and employment conditions generally in the Group are taken 
into account when setting Executive Directors’ remuneration. 
The Committee receives regular updates on overall pay and 
conditions in the Group, including (but not limited to) changes in 
base pay and any staff bonus pools in operation. There is also 
oversight of the all-employee share schemes which Executive 
Directors and all other Group employees can participate in on the 
same terms and conditions.

Reflecting standard practice, the Company did not consult with 
employees in drawing up this Remuneration Report.

Statement of consideration of shareholder views
The 2015 AGM is the first occasion on which the Company will 
seek the support of its shareholders for matters relating to the 
remuneration of Executive Directors. The Committee will ensure 
that it considers all of the feedback which it receives from its 
shareholders during this process.

Illustrations of application of remuneration policy

£2,000,000

£1,750,000

£1,500,000

£1,250,000

£1,000,000

£750,000

£500,000

£250,000

0

LTIP 2016 Grant Level
LTIP 2015 Grant Level
Annual Bonus
Total Fixed Remuneration

27.8%

41.7%

9.8%
36.6%

25.9%

8.6%

38.8%

100% 53.6%

30.5% 100%

32.4%

100% 58.9% 35.3%

Minimum Target Maximum

Minimum Target Maximum

CEO

CFO

The charts above aim to show how the remuneration policy for 
Executive Directors is applied using the following assumptions, 
as detailed to the right.

Minimum •  Consists of base salary, benefits and 

pension.

•  Base salary is the salary to be paid in 2015.

•  Benefits measured as benefits paid in the 

year ending 31 December 2014 as set out in 
the single total figure table.

•  Pension measured as the defined 

contribution or cash allowance in lieu of 
Company contributions of 5% of salary.

£’000

Base Salary

Benefits

Pension

Total Fixed

David Buttress

Michael Wroe

420

300

74

38

21

15

515

353

Target

Based on what the director would receive if 
performance was on-target (excl. share price 
appreciation and dividends):

•  Annual Bonus: consists of the on-target 
bonus of 50% of maximum opportunity.

•  PSP: consists of the threshold level of 

vesting (20% vesting).

Maximum Based on the maximum remuneration 

receivable (excl. share price appreciation 
and dividends):

•  Annual Bonus: consists of maximum bonus 
of 150% of base salary for the CEO and 
120% for the CFO.

•  PSP: consists of the face value of awards 

(100% of salary for the CEO and 80% for the 
CFO although the policy in subsequent years 
will be two times this level and so these 
grant levels are also indicated in the charts).

73

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Report of the Remuneration Committee  
continued

Implementation Report

Single total figure table (audited)
The remuneration for the Executive and Non-Executive Directors of the Company who performed qualifying services during the  
year is detailed below. With the exception of the Chairman, John Hughes, the Non-Executive Directors received no remuneration  
other than their annual fee during the financial year.

As the Group listed in April 2014, part of the 2014 and all of the 2013 remuneration relates to when JUST EAT was a  
privately-owned Group.

For the year ended 31 December 2014:

Salary  
and fees 
£

Taxable 
benefits 
£

Bonus  
scheme3 
£

Long-tern 
incentives4 
£

John Hughes
David Buttress
Mike Wroe
Andrew Griffith1
Gwyn Burr1
Henri Moissinac2

89,692
285,101
235,809
47,917
43,750
18,750

20,691
66,624
35,165
–
–
–

–

844,668
303,967 2,204,682
143,237 1,069,590
–
–
–

–
–
–

Pension5 
£

–
2,847
4,788
–
–
–

Other6 
£

Total 
remuneration 
£

184,136 1,139,187
961,244 3,824,465
466,336 1,954,925
47,917
43,750
18,750

–
–
–

1  Non-Executive director appointed with effect from 12 March 2014.
2  Non-Executive director appointed with effect from 1 August 2014.
3  The bonus numbers above include the Executive Director annual bonus scheme and cash bonuses paid to cover the tax arising on the reimbursement of taxable expenses relating to 

ordinary commuting. 

4  The long-term incentives column includes interests granted under the 2014 JSOP tranche 2. These interests have performance conditions attached to vesting, along with continued 
employment, as detailed within the JSOP section. These interests have been included in the single total figure table in the year in which the performance condition is measured and 
valued at the average share price during the last quarter of 2014, which was determined to be £3.06, less the hurdle price. 

5  The pension numbers represent employer contributions to the defined contribution pension plan which was introduced during 2014. 
6  The Other column includes interests granted under the 2014 JSOP tranche 1. This interest has no performance conditions other than continued employment and is therefore reported 

at the date of grant. The interest has been valued at the share price at the date of grant as agreed with HMRC, less the hurdle price.

For the year ended 31 December 2013:

John Hughes
David Buttress1
Mike Wroe2

Salary 
and fees 
£

53,333
230,684
167,684

Taxable 
benefits 
£

10,853
20,373
12,501

Bonus 
scheme3 
£

–
116,162
56,862

Pension 
£

–
–
–

Other4 
£

Total 
remuneration 
£

–
–
–

64,186
367,219
237,047

1  David Buttress was formally appointed as CEO on 9 July 2013, although he was acting CEO prior to this. His remuneration for the 12 months ended 31 December 2013 has been 

included above in order to provide comparative data to his 2014 remuneration. 

2  Mike Wroe was formally appointed to the Board on 17 October 2013. His remuneration for the 12 months ended 31 December 2013 has been included above in order to provide 

comparative data to his 2014 remuneration. 

3  The bonus numbers above include the Executive Director annual bonus scheme.
4  The Other column includes interests granted under the JSOP 2013. This interest has no performance conditions other than continued employment and is therefore reported at the 

date of grant. The interest has been valued at the share price at the date of grant as agreed with HMRC, less the hurdle price, which in this instance were the same. 

The three non-independent Non-Executive directors, Frederic Coorevits, Benjamin Holmes and Michael Risman, received no 
remuneration during 2014 or 2013. Laurel Bowden received no remuneration for her services prior to stepping down from the  
Board in October 2014.

74

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsTaxable benefits (audited)
Until the Joint Ownership Awards are sold, the Company makes annual payments to participants, the net amount of which will 
reimburse the participants for the annual income tax charge that arises on such proportion of the outstanding beneficial loan amount 
as is attributable to the remaining jointly-owned shares. The annual payment made to the Directors and the taxable benefit arising on 
the outstanding loan amount are included within the taxable benefits column in the single total figure table. The taxable benefit 
arising on the outstanding loan amounts is detailed below:

Taxable benefit arising  
on the JSOP loans

John Hughes
David Buttress
Mike Wroe

2014 
£

14,358
43,199
22,410

2013 
£

6,387
8,294
5,858

Further detail on the Joint Ownership Awards is provided on page 76. 

The Executive Directors are reimbursed for commuting costs and David Buttress receives a car allowance of £7,900 per annum.

The Executive Directors are non-contributory members of the Company’s private health scheme which provides cover for them and 
their immediate family currently defined as their spouse/partner and dependant children aged under 21. 

Although not a taxable benefit, the Executive Directors participate in the Company’s life assurance scheme which pays their 
dependants a sum equal to four times salary if they die during their term of employment by the Company. 

Short-term incentives (audited)
Bonus scheme
During the year, the Remuneration Committee decided bonuses were payable based on certain personal/strategic and financial 
performance targets which had been agreed at the start of the year. 

Personal/strategic targets
Financial targets
Revenue targets*
Underlying EBITDA targets*

Total bonus achieved

*  This element of Executive bonus is linked to a Group KPI.

David Buttress

Mike Wroe

Weighting as 
% of bonus 

% achieved 
in 2014

Total bonus 
earned 
£

Weighting as 
% of bonus 

% achieved 
in 2014

Total bonus 
earned 
£

40%

100% 120,000

40%

100% 56,000

32.5%
27.5%

100% 97,500
100% 82,500

32.5%
27.5%

100% 45,500
100% 38,500

100% 300,000

100% 140,000

The specific performance targets for the Annual Bonus Plan for 2014 are considered to be commercially sensitive and accordingly  
are not disclosed. However, following the conclusion of the year ended 31 December 2015, the Committee will disclose the  
financial performance targets for 2015 on a retrospective basis and will consider whether it is feasible to disclose the personal/
strategic targets.

75

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Report of the Remuneration Committee  
continued

Long-term incentives and Other (audited)
Awards granted under long-term incentive plans with performance conditions attached are included in the single total figure table 
within the long-term incentive column in the year in which performance conditions are measured. 

Awards granted under long-term incentive plans with no performance conditions other than continued employment are included in the 
single total figure table within the Other column in the year they are granted. 

Joint Share Ownership Plan (“JSOP”)
Joint ownership awards have been made under the JSOP consisting of a joint interest in the shares subject to certain terms 
and conditions. The Ordinary Shares subject to Joint Ownership Awards are already in issue and are held by an Employee Benefit 
Trust (“EBT”).

Under the terms, the participant’s interest in the jointly-owned shares entitles the participants to share in the proceeds of sale of  
the jointly-owned shares up to the aggregate of the participant’s subscription amount and the value in excess of a set hurdle. Each 
participant was required to pay a subscription amount for the jointly-owned shares equal to the market value of the participant’s 
interest as determined by HMRC. In accordance with the terms of the JSOP, such amount was left outstanding as a liability to  
the Company. 

As a preparatory step to Admission, the Company called all outstanding subscriptions amounts on the jointly-owned shares to be  
paid up in full. In order to facilitate this, the Company has made a loan to the Chairman, Executive Directors and other participants, 
the amount of which was equal to their outstanding subscription. The loans become due for repayment at the latest by the date on 
which the jointly owned shares are disposed of and termination of continued employment. When the shares vest, if the value of the 
participants interest is less than the outstanding beneficial loan amount, the balance remaining on the loan once the participants 
interest has been deducted is no longer payable. As detailed in the taxable benefits section on page 75, the Company makes annual 
payments to reimburse participants for the income tax charge that arises on the outstanding beneficial loan amount each year. 

The Joint ownership awards vest over time, with 25% on the specified date established on grant and then equally on a quarterly or 
monthly basis until becoming fully vested on the fourth anniversary of the vest start date. Once vested, the participant can require 
the shares subject to the Joint ownership award to be sold and the net amount they will receive will equal the proportion of the sale 
proceeds that exceed the hurdle amount for their shareholding. 

During the year, before the Company’s IPO, the following awards under the JSOP were made:

John Hughes

David Buttress

Mike Wroe

Scheme

2014 JSOP tranche 1
2014 JSOP tranche 2
2014 JSOP tranche 3

2014 JSOP tranche 1
2014 JSOP tranche 2
2014 JSOP tranche 3

2014 JSOP tranche 1
2014 JSOP tranche 2
2014 JSOP tranche 3

Number of 
shares over 
which interest 
is held

352,350
352,350
352,350

1,839,375
919,674
919,701

892,350
446,175
446,175

Hurdle price 
£

Face value1 
£

Share valuation 
at grant 
£

Grant date

Vesting  

start date

Length of 
vesting period

0.5767
0.6633
0.7626

0.5767
0.6633
0.7626

0.5767
0.6633
0.7626

182,700
152,685
117,450

953,750
398,525
306,567

462,700
193,343
148,725

1.0993 31.01.2014 01.07.2013
1.0993 31.01.2014 01.07.2014
1.0993 31.01.2014 01.07.2015

1.0993 31.01.2014 01.01.2013
1.0993 31.01.2014 01.01.2014
1.0993 31.01.2014 01.01.2015

1.0993 31.01.2014 01.07.2013
1.0993 31.01.2014 01.07.2014
1.0993 31.01.2014 01.07.2015

4 years 
4 years
4 years

4 years 
4 years
4 years

4 years 
4 years
4 years

1  The face value of the JSOP awards has been calculated using the value of the interest in the share at the date of grant as agreed with HMRC.

76

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsThe 2014 JSOP tranches have the following vesting conditions:

Scheme

Vesting period

Vesting performance conditions1

2014 JSOP tranche 1

2014 JSOP tranche 2

25% one year after the vesting start date and 
then equally on a monthly basis for remaining 
three years
As above

2014 JSOP tranche 3

As above

None

Underlying EBITDA must be greater than £13.5 
million for the year ended 31 December 2014
Underlying EBITDA must be greater than £15.5 
million for the year ended 31 December 2015

100%

100%

Amount vesting 
if minimum 
performance 
achieved 

100%

1  Underlying EBITDA is defined as excluding any costs of fundraising (including an IPO) and excluding any costs associated with acquisitions. 

Dividends payable on the jointly-owned shares are split between the participant and the Employee Benefit Trust, in proportion to the 
value of their respective interests at such time. There are currently no dividends accrued. 

The following table summarises the shares over which the Chairman and Executive Directors had an interest in under the JSOP and 
those interests that have vested and been exercised during the year:

John Hughes

David Buttress

Mike Wroe

Scheme

JSOP 2011
JSOP 2013
2014 JSOP tranche 1
2014 JSOP tranche 2
2014 JSOP tranche 3

2014 JSOP tranche 1
2014 JSOP tranche 2
2014 JSOP tranche 3

JSOP 2011
2014 JSOP tranche 1
2014 JSOP tranche 2
2014 JSOP tranche 3

Number of 
shares over 
which interest 
is held at 
31 December 
2014

Number granted

Number vested

Number exercised

Prior to 
2014

During 
2014

Prior to 
2014

During 
2014

Prior to 
2014

During 
2014

1,620,000
540,000
–
–
–

–
–
352,350
352,350
352,350

708,750
–
–
–
–

–
–
–

1,839,375
919,674
919,701

–
–
–

720,900
–
–
–

–
892,350
446,175
446,175

360,450
–
–
–

405,000
202,500
124,767
–
–

881,361
–
–

180,225
316,035
–
–

–
–
–
–
–

–
–
–

–
–
–
–

506,250
–
–
–
–

–
–
–

–
–
–
–

1,113,750
540,000
352,350
352,350
352,350

1,839,375
919,674
919,701

720,900
892,350
446,175
446,175

The gain made on exercise of JSOP interests in the year was £1,255,313.

77

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Report of the Remuneration Committee  
continued

Enterprise Management Incentive (“EMI”) Share Option Plans (audited)
Under the terms of the EMI Schemes, the Executive Directors as detailed below have options to purchase shares in the Company. 

Options are no longer being granted under this scheme and no grants were made during 2014. All remaining options held by Executive 
Directors were exercised during 2014.

Exercise price 
£

Share options 
at  
31 December 
2013

Number  
vested but 
unexercised

Number 
exercised

Share options 
at  
31 December 
2014

David Buttress

0.0463

677,700

–

677,700

–

The EMI options exercised during the year ended 31 December 2014 were done so prior to the IPO and as such, the market value of 
the shares at the date of exercise is not easily ascertainable. Assuming the share price at date of exercise was equal to the share price 
at IPO, the gain made on exercise of the EMI options in the year would have been £1,730,645.

Statement of directors’ shareholding and share interests (audited)
The table below details for each Executive Director and the Chairman, the total number of Directors’ interests in shares at 
31 December 2014. There were no performance measures attached to the EMI share options or shares held. There are no 
shareholdings or share interests held by the Non-Executive Directors.

Number of shares over which interest is held (JSOP)

EMI share options

With performance conditions

Without performance conditions

Without performance conditions

Unvested

704,700
1,839,375
892,350

Vested but 
unexercised

Exercised 
during the year

–
–
–

–
–
–

Unvested

1,071,333
958,014
756,540

Vested but 
unexercised

Exercised 
during the year

Unvested

Vested but 
unexercised

Exercised 
during the year

934,767
881,361
856,710

506,250
–
–

–
–
–

–
–
–

–
677,700
–

Number of 
shares held

Total of all 
interests held1

Total

135,000
2,216,511
1,107,945

2,710,800
3,678,750
2,505,600

2,845,800
5,895,261
3,613,545

John Hughes
David Buttress
Mike Wroe

John Hughes
David Buttress
Mike Wroe

1 

Includes those unvested and vested but unexercised interests.

The shareholdings and awards set out above include those held by Directors and their respective connected persons.

Under share ownership guidelines implemented by the Remuneration Committee, Executive Directors are required to build and then 
maintain a shareholding (excluding shares held conditionally under any incentive arrangements but including a number of shares to 
the value of any vested and exercisable interest under the Company’s Joint Share Ownership Plan) equivalent to at least 400% of base 
salary. At the 2014 year end, the Executive Directors complied with this requirement.

78

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatementsPerformance graph and CEO remuneration table (unaudited)
The following graph shows the TSR performance of an investment of £100 in JUST EAT plc’s shares from its listing in April 2014 to the 
end of the period, compared with a £100 investment in the FTSE 250 Index over the same period. The FTSE 250 Index was chosen as 
a comparator because it represents a broad equity market index of which the Company is a constituent. The TSR was calculated by 
reference to the movements in share price. The Company has not paid a dividend since April 2014 and therefore the Company’s TSR 
does not include a dividend amount.

£
140

120

100

80

60

40

20

0

03/04/2014

03/05/2014

03/06/2014

03/07/2014

03/08/2014

03/09/2014

03/10/2014

03/11/2014

03/12/2014

JUST EAT

FTSE 250

The table below details the CEO remuneration over the same period as presented in the TSR graph.

2014 

Single figure of total 
remuneration

Annual bonus pay-out 
against maximum %

Long-term incentive vesting 
rates against maximum 
opportunity %

3,824,465

100%

100%

As the Group listed in April 2014, part of the 2014 remuneration relates to when JUST EAT was a privately owned group. 

Percentage change in remuneration of Director undertaking the role of CEO (unaudited)
The below table presents the year-on-year percentage change in remuneration received by the CEO, compared with the change in 
remuneration received by all UK employees. All UK employees was chosen as a suitable comparator group as this includes the UK call 
centre employees and excludes senior management and international employees who are on different pay structures.

Salary and fees
Short-term incentives
All taxable benefits

Percentage increase  
in remuneration between  
2013 and 2014

CEO

All colleagues

24%
162%
227%

18%
113%
–

The rise in taxable benefits for the CEO reflects benefits relating to the JSOP as described on page 76.

Klaus Nyengaard resigned as CEO on 31 January 2013 and David Buttress was formally appointed to the role of CEO on 9 July 2013. 
In order to calculate the percentage increase in CEO remuneration, the remuneration for Klaus Nyengaard for the one month he was 
in position in 2013 has been included and 11 months of the 2013 remuneration for David Buttress. As the Group listed in April 2014, 
part of the 2014 and all of the 2013 remuneration relate to when JUST EAT was a privately owned group.  

79

www.just-eat.comStrategicReportCorporate GovernanceFinancialStatements 
Report of the Remuneration Committee  
continued

Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2013 and 2014 as detailed in note 9 of the financial statements. 
In line with our strategic plans, earnings have been retained for growth and development of the business and therefore no dividends 
have been paid since the one paid in April 2014 prior to the IPO as part of a capital restructuring. Underlying EBITDA and Revenue 
have been used as comparative measures as these KPIs are used by the Directors to measure performance. These measures have 
been calculated in line with those in the audited financial statements. 

Total gross employee pay
Underlying EBITDA
Revenue

% change

44%
131%
62%

Consideration by the Directors of matters relating to Directors’ remuneration
The following Non-Executive Directors were members of the Remuneration Committee during the year:

•  Gwyn Burr, Chairman;

•  Andrew Griffith; and

•  Henri Moissinac.

2014 
£m

2013 
£m

52.0
32.6
157.0

36.1
14.1
96.8

FIT Remuneration Consultants LLP (“FIT”) were selected by the Committee last year as their remuneration advisers, after a tender 
and presentation process involving four leading firms. FIT exclusively advise the Committee and do not provide any other advice to 
the Group nor do they advise management. This has, the Committee believes, ensured their objectivity and independence. FIT are 
members of the Remuneration Consultants Group and comply with its voluntary code of conduct in relation to executive remuneration 
consulting in the UK.

FIT have provided advice on the benchmarking and structuring of executive and senior management remuneration together with 
assistance in the Committee’s consultations with shareholders and the Company’s Directors’ Remuneration Policy and Report. Fees 
payable to FIT in respect of their work for the year totalled £48,500.

Statement of voting at general meeting
As the Company listed in April 2014, there has not yet been an Annual General Meeting (“AGM”) where a resolution to pass each of 
the Directors’ Remuneration Policy and Directors’ Remuneration Report has been put forward for voting. In next year’s Annual Report 
this section will have the voting breakdown of those two resolutions from this year’s AGM.

80

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporate GovernanceFinancialStatements 
Independent  
Auditor’s Report

Opinion on financial statements of JUST EAT plc
In our opinion:

•  the financial statements give a true and fair view of the  
state of the Group’s and of the Company’s affairs as at  
31 December 2014 and of the Group’s profit for the year  
then ended;

•  the Group financial statements have been properly prepared 

in accordance with International Financial Reporting 
Standards (“IFRSs”) as adopted by the European Union;

•  the Company financial statements have been properly 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the  
IAS Regulation.

The financial statements comprise the Consolidated Income 
Statement, the Consolidated Statement of Other Comprehensive 
Income, the Consolidated and Company Balance Sheets, the 
Consolidated Statement of Changes in Equity, the Consolidated 
Cash Flow Statement, the Company Reconciliation of Movements 
in Shareholders’ Funds, and the related notes 1 to 48. The 
financial reporting framework that has been applied in their 
preparation is applicable law and IFRSs as adopted by the 
European Union and, as regards the parent company financial 
statements, as applied in accordance with the provisions of the 
Companies Act 2006.

Separate opinion in relation to IFRSs as issued by the 
IASB
As explained in note 2 to the Group financial statements, in 
addition to complying with its legal obligation to apply IFRSs  
as adopted by the European Union, the Group has also applied 
IFRSs as issued by the International Accounting Standards  
Board (“IASB”).

In our opinion the Group financial statements comply with IFRSs 
as issued by the IASB.

Going concern
As required by the Listing Rules we have reviewed the directors’ 
statement on page 146 that the Group is a going concern. We 
confirm that:

•  we have concluded that the directors’ use of the going 

concern basis of accounting in the preparation of the financial 
statements is appropriate; and

•  we have not identified any material uncertainties that may 

cast significant doubt on the Group’s ability to continue as a 
going concern.

However, because not all future events or conditions can be 
predicted, this statement is not a guarantee as to the Group’s 
ability to continue as a going concern.

81

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Independent Auditor’s Report  
continued

Our assessment of risks of material misstatement
The assessed risks of material misstatement described below are those that had the greatest effect on our audit strategy, the 
allocation of resources in the audit and directing the efforts of the engagement team:

Risk

How the scope of our audit responded to the risk

Business combinations
As noted in the Report of the Audit Committee on page 53, 
there have been several changes in ownership of Group entities 
and acquisitions during the year. As detailed in notes 33 and  
34, the total cash consideration for the acquisitions paid  
during the year was £14.4 million and a total of £10.9 million  
of intangible assets and £43.1 million of goodwill has been 
recognised on acquisition. A gain of £32.0 million has been 
recognised on the deemed disposal of FBA Invest SaS (“FBA”) 
and a gain of £5.8 million has been recognised on the partial 
disposal of Just Eat Brazil Services Online Ltda. Provisions 
totalling £9.1 million have been recorded in respect of the 
buy-out of minority shareholders.

The accounting for these transactions is complex due to the 
judgements taken in the application of accounting standards, 
for example in the valuation of the businesses, options  
and forward contracts; the recognition and valuation of 
consideration; and the identification and valuation of intangible 
assets. The associated judgements and estimates are described 
further in notes 4e and 4f to the financial statements and in the 
Report of the Audit Committee report on page 53.

Impairment of goodwill and intangible assets
The Group holds goodwill of £51.2 million and intangible assets 
of £12.7 million on its Balance Sheet at 31 December 2014. 

As described in the Report of the Audit Committee report on 
page 54, and note 4e to the consolidated financial statements, 
the impairment review process to test the recoverability of 
goodwill and intangible assets arising on acquisitions involves 
the application of judgements and estimates by management.

There are particular risks regarding the judgements to 
determine the recoverable amount, including the growth rates 
underlying projected future cash flows, the discount rates 
applied to those forecasts and the scenarios applied to test the 
sensitivity of the calculations to reasonably possible changes in 
key assumptions.

We have performed the following procedures on the key 
judgement areas:

•  considared management’s assessment of the nature of the 
combination, when control passed and the level of control 
existing and compared that assessment with the provisions 
within IFRS 3 ’Business Combinations’;

•  examined signed sales and purchase agreements and 

associated contractual agreements to understand the terms 
and conditions of the transactions including the 
appropriateness of the fair value of consideration determined 
by management; 

•  assessed the valuation models prepared by management to 

value the FBA Invest SAS and IF-JE Participações Ltda 
businesses, the FBA option arrangements, and the intangible 
assets identified in the acquired businesses, using our 
specialists within the audit team to challenge the 
assumptions and methodology used by management; 

•  examined the inputs within the valuation models, including 
the future growth patterns to the historical trends achieved 
in more developed markets; and

•  assessed whether the disclosures presented in note 33 and 

34 to the financial statements are in line with the 
requirements of IFRS 3.

We tested the assumptions used by management within their 
annual impairment assessment to support the recoverability  
of the carrying value of goodwill and intangible assets. Our 
work included: 

•  considering the projected future cash flow growth patterns 
to the historical trends achieved in more developed markets 
and comparing long-term growth rates to market data;

•  engaging valuation specialists within the audit team to 

provide additional challenge regarding the calculations of  
the discount rate applied to these cash flows; and

•  assessing the appropriateness of the sensitivities applied  

by management including considering whether the  
scenarios represented reasonably possible changes  
in key assumptions.

We also considered whether that disclosures on the impairment 
test performed by management in the financial statements are 
in line with those prescribed in accounting standards.

82

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsRisk

How the scope of our audit responded to the risk

Share-based payments
The Group provides share based incentive plans for Directors 
and employees. During the year, there were certain new grants, 
schemes and arrangements made. As detailed in note 37 to the 
Consolidated Financial Statements, the total charge to the profit 
and loss account for the year relating to share-based payments 
was £4.4 million.

To assess the appropriateness of the application of accounting 
standards and the assumptions and judgements made by 
management we performed the following procedures:

•  examined the documents setting out the scheme rules and 
terms of the schemes to determine the appropriateness of 
accounting policies made by management;

The selection and application of accounting policies in 
accordance with IFRS 2 “Share-based payments” (as explained 
in note 4b to the financial statements) is complex due to the 
bespoke nature of the arrangements in place. Further they 
require significant judgement regarding the assumptions which 
are applied in calculating the fair value of the options, 
particularly the value of shares at grant date as explained in the 
Report of the Audit Committee on page 54.

•  assessed the inputs included in the fair value calculations, 

using valuation specialists within the audit team to consider 
the reasonableness of assumptions made and the 
methodology followed; 

•  performed recalculations and sample-testing the source 
documentation to check the accuracy of the calculations 
provided; and

•  considered the disclosures in the financial statements 

regarding the schemes, including the related disclosures in 
the Report of the Remuneration Committee and the related 
parties disclosure in note 39 to the financial statements.

The description of risks above should be read in conjunction with the significant issues considered by the Audit Committee discussed 
on pages 53 and 54.

Our audit procedures relating to these matters were designed in the context of our audit of the financial statements as a whole, and 
not to express an opinion on individual accounts or disclosures. Our opinion on the financial statements is not modified with respect to 
any of the risks described above, and we do not express an opinion on these individual matters.

83

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Independent Auditor’s Report  
continued

Our application of materiality
We define materiality as the magnitude of misstatement in the 
financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be 
changed or influenced. We use materiality both in planning the 
scope of our audit work and in evaluating the results of our work.

Opinion on other matters prescribed by the Companies 
Act 2006
In our opinion:

•  the part of the Directors’ Remuneration Report to be audited 

has been properly prepared in accordance with the 
Companies Act 2006; and

We determined materiality for the Group to be £1.0 million,  
which is below 5% of pre-tax profit adjusted for IPO costs and 
the gains on business combinations due to their one-off nature  
in the current year. 

•  the information given in the Strategic Report and the 

Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial 
statements.

Matters on which we are required to report by exception
Adequacy of explanations received and accounting 
records
Under the Companies Act 2006 we are required to report to you 
if, in our opinion:

•  we have not received all the information and explanations we 

require for our audit; or

•  adequate accounting records have not been kept by the 

parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

•  the parent company financial statements are not in agreement 

with the accounting records and returns.

We have nothing to report in respect of these matters.

Directors’ remuneration 
Under the Companies Act 2006 we are also required to report  
if in our opinion certain disclosures of directors’ remuneration 
have not been made or the part of the Directors’ Remuneration 
Report to be audited is not in agreement with the accounting 
records and returns. We have nothing to report arising from 
these matters.

Corporate Governance Statement
Under the Listing Rules we are also required to review the  
part of the Corporate Governance Statement relating to the 
company’s compliance with ten provisions of the UK Corporate 
Governance Code. We have nothing to report arising from  
our review.

We agreed with the Audit Committee that we would report to  
the Committee all audit differences in excess of £20,000, as well 
as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. We also report to the Audit 
Committee on disclosure matters that we identified when 
assessing the overall presentation of the financial statements.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of 
the Group and its environment, including Group-wide controls, 
and assessing the risks of material misstatement at the Group 
level. Based on this assessment we focused on the Group’s UK 
and Danish operations, which were subject to a full audit for the 
year ended 31 December 2014. They were also selected to 
provide an appropriate basis for undertaking audit work to 
address the risks of material misstatement identified above.  
The remaining entities were subject to a limited scope audit of 
specific account transactions and account balances, where the 
extent of our testing was based on our assessment of the risks 
of material misstatement and of the materiality of the Group’s 
operations at those locations. Our audit work was executed at 
levels of materiality applicable to each individual entity which 
were lower than Group materiality and ranged from £433,000  
to £850,000. At the parent entity level we performed audit 
procedures on material transactions and consolidation 
adjustments. 

As a consequence of the audit scope determined, we achieved 
full scope coverage of £127.2 million out of £157.0 million of the 
Group’s revenue, £145.1 million out of £183.8 million of the 
Group’s net assets and £67.2 million out of £57.4 million of the 
Group’s profit before tax (which excludes £9.8 million losses in 
limited scope entities).

In the current year the Group audit team visited the operations 
in Denmark, due to its financial significance to the Group, and 
met with the local management team in France, as a result of 
the increase in ownership in the year.

84

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsScope of the audit of the financial statements 
An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to give 
reasonable assurance that the financial statements are free  
from material misstatement, whether caused by fraud or 
error. This includes an assessment of: whether the accounting 
policies are appropriate to the Group’s and the Parent 
Company’s circumstances and have been consistently applied 
and adequately disclosed; the reasonableness of significant 
accounting estimates made by the Directors; and the overall 
presentation of the financial statements. In addition, we read all 
the financial and non-financial information in the Annual Report 
to identify material inconsistencies with the audited financial 
statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the audit. 
If we become aware of any apparent material misstatements 
or inconsistencies we consider the implications for our report.

Anna Marks FCA (Senior statutory auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
Reading, United Kingdom 
16 March 2015

Our duty to read other information in the Annual Report
Under International Standards on Auditing (UK and Ireland), we 
are required to report to you if, in our opinion, information in the 
Annual Report is:

•  materially inconsistent with the information in the audited 

financial statements; or

•  apparently materially incorrect based on, or materially 

inconsistent with, our knowledge of the Group acquired in  
the course of performing our audit; or

•  otherwise misleading. 

In particular, we are required to consider whether we have 
identified any inconsistencies between our knowledge acquired 
during the audit and the directors’ statement that they consider 
the Annual Report is fair, balanced and understandable and 
whether the Annual Report appropriately discloses those matters 
that we communicated to the Audit Committee which we 
consider should have been disclosed. We confirm that we have 
not identified any such inconsistencies or misleading statements.

Respective responsibilities of Directors and Auditor
As explained more fully in the Directors’ Responsibilities 
Statement, the Directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a 
true and fair view. Our responsibility is to audit and express an 
opinion on the financial statements in accordance with applicable 
law and International Standards on Auditing (UK and Ireland). 
Those standards require us to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors. We also comply with 
International Standard on Quality Control 1 (UK and Ireland). 
Our audit methodology and tools aim to ensure that our quality 
control procedures are effective, understood and applied. Our 
quality controls and systems include our dedicated professional 
standards review team and independent partner reviews.

This report is made solely to the company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we 
might state to the company’s members those matters we are 
required to state to them in an auditor’s report and for no 
other purpose. To the fullest extent permitted by law, we do 
not accept or assume responsibility to anyone other than the 
Company and the Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

85

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Consolidated Income Statement

Year ended 31 December 2014

Continuing operations
Revenue
Cost of sales

Gross profit

Long-term employee incentive costs
Exceptional items
Other administrative expenses

Total administrative expenses
Share of results of joint venture and associates

Operating profit
Other gains
Finance income
Finance costs

Profit before tax
Taxation

Profit for the year

Attributable to:
Owners of the Company
Non-controlling interests

Earnings per Ordinary Share (pence)
Basic 
Diluted 
Earnings per B Ordinary Share (pence)
Basic 
Diluted 
Adjusted earnings per Ordinary Share (pence)
Basic 
Diluted

Underlying EBITDA
Operating profit
Depreciation – Subsidiaries
Amortisation – Acquired intangible assets
Amortisation – Other assets
Depreciation and amortisation – Joint venture and associates
Long-term employee incentive costs
Exceptional items
Foreign exchange gains and losses

Underlying EBITDA

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Notes

5

6
7

19, 20

157.0
(16.1)

140.9

(4.9)
(2.7)
(113.5)

(121.1)
(0.8)

5
11
12
12

5
13

32

14

14

14

6
7

5

19.0
38.2
0.4
(0.2)

57.4
(5.6)

51.8

52.0
(0.2)

51.8

9.8
9.4

–
–

4.2
4.0

19.0
3.3
2.1
0.6
0.2
4.9
2.7
(0.2)

32.6

96.8
(10.0)

86.8

(1.7)
(1.0)
(77.3)

(80.0)
–

6.8
3.4
0.2
(0.2)

10.2
(3.4)

6.8

7.0
(0.2)

6.8

1.5
1.4

–
–

1.4
1.4

6.8
2.7
0.8
0.1
0.4
1.7
1.0
0.6

14.1

Underlying EBITDA is the main measure of profitability used by the Group and is defined as earnings before finance income and costs, 
taxation, depreciation and amortisation and additionally excludes the Group’s share of depreciation and amortisation of joint venture 
and associates, long-term employee incentive costs, exceptional items, foreign exchange gains and losses and “other gains”. 

86

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsConsolidated Statement of  
Other Comprehensive Income

Year ended 31 December 2014

Profit for the year

Items that may be reclassified subsequently to profit or loss
Exchange differences on translation of foreign operations
Exchange differences on translation of foreign operations reclassified  

to income statement on disposal

Items that will not be reclassified subsequently to profit or loss
Tax on share options

Other comprehensive income for the year

Total comprehensive income for the year

Attributable to:
  Owners of the Company
  Non-controlling interests

Total comprehensive income for the year

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013
£m

Notes

51.8

30

(2.7)

3.5

0.8

2.3

3.1

54.9

55.1
(0.2)

54.9

32

6.8

0.1

–

0.1

–

0.1

6.9

7.1
(0.2)

6.9

87

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Consolidated Balance Sheet

31 December 2014

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investment in joint venture
Investments in associates
Deferred tax assets

Current assets
Inventories
Trade and other receivables
Current tax assets
Cash and cash equivalents
Associate held for sale
Derivative financial instrument

Total assets

Current liabilities
Trade and other payables
Current tax liabilities
Deferred revenue
Provisions for liabilities
Borrowings

Net current assets

Non-current liabilities
Deferred tax liabilities
Deferred revenue
Provisions for liabilities
Other long-term liabilities

Total liabilities

Net assets 

Equity
Share capital
Share premium account
Other reserves
Retained earnings/(accumulated losses)

Equity attributable to owners of the Company
Non-controlling interests

Total equity

As at 
31 December 
2014 
£m

As at 
31 December 
2013 
£m

Notes

16
17
18
19
20
21

22
23

38
20
38

24

25
26
38

21
25
26
27

28
29
30
31

32

51.2
12.7
7.2
–
13.2
2.5

86.8

0.9
10.2
0.7
164.4
0.2
0.4

176.8

263.6

(59.1)
(2.0)
(4.0)
(0.2)
(0.3)

(65.6)

111.2

(2.9)
(1.3)
(9.3)
(0.7)

(14.2)

(79.8)

183.8

5.7
120.5
(6.3)
63.1

183.0
0.8

183.8

10.2
3.4
5.5
7.4
0.4
0.9

27.8

0.8
3.9
0.2
61.6
–
–

66.5

94.3

(33.4)
(1.1)
(4.0)
–
–

(38.5)

28.0

(0.4)
(1.2)
(0.1)
(0.5)

(2.2)

(40.7)

53.6

–
55.8
1.3
(3.9)

53.2
0.4

53.6

The consolidated financial statements on pages 86 to 137 were authorised for issue by the Board of Directors and signed on its behalf by:

David Buttress 
Chief Executive Officer 
JUST EAT plc 
Company Registration Number 06947854 (England and Wales)
16 March 2015

Mike Wroe
Chief Financial Officer

88

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements 
 
 
Consolidated Statement of  
Changes in Equity

Year ended 31 December 2014

Share  
premium 
account 
£m

Shares to  
be issued 
£m

Other  
reserves 
£m

1 January 2013
Profit for the year
Other comprehensive 

income

Issue of capital
Share based payment 

charge

Adjustments arising from 

changes in NCI
Treasury shares
Transfer to share 

premium

31 December 2013

Profit for the year
Other comprehensive 

income

Reclassified to income 

statement

Issue of capital (net of 

costs)

Share-based payment 

charge

Tax on share options
JSOP subscription
Exercise of JSOP awards
Adjustment arising on 

justeat.in

NCI arising on 
acquisitions

Bonus share issue
Capital reduction
Dividend for year 
Forward contracts to 

Notes

30
28

37

31,32

30

19,34

28

37

39

31,32

32,33
28
28
15

acquire non-controlling 
interests

33

31 December 2014

Share  
capital 
£m

0.1
–

–
–

–

–
–

(0.1)

–

–

–

–

0.5

–
–
–
–

–

–
5.2
–
–

–

5.7

55.6
–

–
0.1

–

–
–

0.1

55.8

–

–

–

96.7

–
–
13.2
–

–

–
(5.2)
(40.0)
–

–

120.5

0.1
–

–
(0.1)

–

–
–

–

–

–

–

–

–

–
–
–
–

–

–
–
–
–

–

–

Retained 
earnings 
£m 

(10.4)
7.0

–
–

1.7

(2.2)
–

–

(3.9)

52.0

–

–

–

4.4
2.3
–
–

0.2

Total 
£m

46.8
7.0

0.1
–

1.7

(2.2)
(0.2)

–

53.2

52.0

(2.7)

3.5

96.6

4.4
2.3
5.3
0.1

0.2

–
–
40.0
(18.1)

–
–
–
(18.1)

(13.8)

(13.8)

1.4
–

0.1
–

–

–
(0.2)

–

1.3

–

(2.7)

3.5

(0.6)

–
–
(7.9)
0.1

–

–
–
–
–

–

(6.3)

63.1

183.0

Non-controlling 
interest 
£m

(0.3)
(0.2)

–
–

–

0.9
–

–

0.4

(0.2)

–

–

–

–
–
–
–

–

0.6
–
–
–

–

0.8

Total 
equity 
£m

46.5
6.8

0.1
–

1.7

(1.3)
(0.2)

–

53.6

51.8

(2.7)

3.5

96.6

4.4
2.3
5.3
0.1

0.2

0.6
–
–
(18.1)

(13.8)

183.8

89

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Consolidated Cash Flow Statement

Year ended 31 December 2014

Net cash from operating activities

Investing activities
Interest received
Funding provided to associates
Net cash outflow on acquisition of interests in joint venture and associate
Net cash outflow on acquisition of subsidiaries
Purchases of property, plant and equipment
Purchases of intangible assets

Net cash used in investing activities

Financing activities
Net IPO proceeds
JSOP subscription proceeds
Proceeds arising on exercise of options and warrants
Dividend paid (net of dividends received by the employee benefit trust)
Repayment of borrowings

Net cash from financing activities

Net increase in net cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of changes in foreign exchange rates

Net cash and cash equivalents at end of year

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

38.1

19.2

Notes

36

34
33
18
17

15

0.4
(0.1)
(4.4)
(8.8)
(5.4)
(1.0)

(19.3)

95.7
5.3
1.1
(18.1)
0.2

84.2

103.0
61.6
(0.5)

164.1

0.2
(0.2)
–
(3.7)
(3.3)
(0.7)

(7.7)

–
–
–
–
–

–

11.5
50.0
0.1

61.6

90

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsNotes to the Consolidated  
Financial Statements

For the year ended 31 December 2014

1. General information
JUST EAT plc (the “Company”) and its subsidiaries (the “Group”) operate an online and mobile market place for takeaway food. 
Further details about the Group’s operations and principal activities are disclosed within the Strategic Report on pages 1 to 41.  
The Company is a public limited company listed on the premium listing segment of the Official List of the Financial Conduct Authority 
and is incorporated and domiciled in the United Kingdom. The registered address is Masters House, 107 Hammersmith Road,  
London W14 0QH.

2. Basis of preparation
The financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) and 
International Financial Reporting Interpretation Committee interpretations as endorsed by the European Union, and with those parts 
of the Companies Act 2006 applicable to companies reporting under IFRS, and therefore comply with Article 4 of the EU IAS 
Regulation and IFRS as issued by the International Accounting Standards Board. 

The financial statements have been prepared on the historical cost basis, except for certain financial instruments which have been 
measured at fair value. The principal accounting policies adopted are set out below. These policies have been consistently applied to 
all years presented.

Going concern
For reasons noted on page 146, the financial statements has been prepared on the going concern basis, which assumes that the 
Group will continue to be able to meet its liabilities as they fall due for the foreseeable future, being a period of at least 12 months 
from the date of signing these financial statements. At the date of approving the financial statements, the Directors are not aware of 
any circumstances that could lead to the Group being unable to settle commitments as they fall due during the 12 months from date 
of signing these financial statements.

At 31 December 2014, the Group had net current assets of £111.2 million, cash net of borrowings of £164.1 million and generated  
cash inflows from operating activities of £38.1 million for the year ended 31 December 2014. The Group’s business activities, together 
with the factors likely to affect its future development, performance and position are set out in the Strategic Report on pages 1 to 41. 
Note 38 describes the Group’s objectives, policies and processes for managing its exposure to credit risk and liquidity risk.

New standards, interpretations and amendments adopted
No new standards or amendments to standards had any impact on the Group’s financial position or performance nor the disclosures in 
these financial statements. 

Early adoption
The following new standards and amendments to existing standards are in issue, but have not been adopted by the Group as they are 
either subject to EU endorsement or are not yet effective:

•  IFRS 9 Financial Instruments (effective 1 January 2018)

•  IFRS 15 Revenue from Contracts with Customers (effective 1 January 2017)

•  Annual Improvements 2010-2012 (effective 1 July 2014)

•  Annual Improvements 2011-2013 (effective 1 July 2014)

•  Annual Improvements 2012-2014 (effective 1 January 2016)

•  Amendments to IAS 16 and IAS 38 Clarification of Acceptable Methods of Depreciation and Amortisation (effective 1 January 2016)

•  Amendments to IAS 27 Equity Method in Separate Financial Statements (effective 1 January 2016) 

•  Amendments to IFRS 10 and IAS 28 Sale or Contribution of Assets between an Investor and its Associate or Joint Venture 

(effective 1 January 2016)

•  Amendments to IFRS 11 Accounting for Acquisitions of Interests in Joint Operations (effective 1 January 2016)

With the exception of IFRS 15, the Directors do not expect that the adoption of the standards listed above will have a material impact 
on the financial statements of the Group in future periods. IFRS 15 may have an impact on the Group’s revenue recognition polices 
and disclosures, however, until management’s detailed review has been completed it is not practicable to provide details of the impact 
that its adoption will have on the Group’s financial statements. 

91

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

3. Summary of significant accounting policies 
a) Basis of consolidation
The consolidated financial statements of the Company incorporate the financial statements of the Company and entities controlled by 
the Company (its subsidiaries) made up to 31 December each year. 

Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the 
ability to affect those returns through its power over the investee. Specifically, the Group controls an investee if and only if the Group 
has i) power over an investee; ii) exposure, or rights, to variable returns from its involvement with the investee; and iii) the ability to 
use its power over the investee to affect the amount of the investor’s returns. 

When the Group has less than a majority of the voting or similar rights of an investee, the Group considers all relevant facts and 
circumstances in assessing whether it has power over an investee, including i) the contractual arrangement with the other vote 
holders of the investee; ii) rights arising from other contractual arrangements; and iii) the Group’s voting rights and potential 
voting rights.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or 
more of the three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and 
ceases when the Group loses control of the subsidiary.

Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the consolidated 
income statement from the date the Group gains control until the date the Group ceases to control the subsidiary.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with 
those used by the Group. All intra-group transactions, balances, income and expenses are eliminated on consolidation.

Non-controlling interests in subsidiaries are identified separately from the Group’s equity therein. The interests of non-controlling 
shareholders may be initially measured at fair value or at the non-controlling interests’ proportionate share of the fair value of the 
acquiree’s identifiable net assets. The choice of measurement is made on an acquisition-by-acquisition basis. Subsequent to 
acquisition, the carrying amount of non-controlling interests is the amount of those interests at initial recognition plus the non-
controlling interests’ share of subsequent changes in equity. Total comprehensive income is attributed to non-controlling interests 
even if this results in the non-controlling interests having a deficit balance.

Changes in the Group’s interests in subsidiaries that do not result in a loss of control are accounted for as equity transactions. The 
carrying amount of the Group’s interests and the non-controlling interests are adjusted to reflect the changes in their relative interests 
in the subsidiaries. Any difference between the amount by which the non-controlling interests are adjusted and the fair value of the 
consideration paid or received is recognised directly in equity and attributed to the owners of the Company.

When the Group loses control of a subsidiary, it de-recognises the carrying amount of any non-controlling interests and the cumulative 
translation differences recorded in equity. It further recognises the fair values of the consideration received and any investment 
retained, with any surplus or deficit being recognised in profit or loss. 

Amounts previously recognised in other comprehensive income in relation to the subsidiary are accounted for (i.e. reclassified to profit 
or loss or transferred directly to retained earnings) in the same manner as would be required if the relevant assets or liabilities were 
disposed of. The fair value of any investment retained in the former subsidiary at the date when control is lost is regarded as the fair 
value on initial recognition for subsequent accounting under IAS 39 Financial Instruments: Recognition and Measurement or, when 
applicable, the costs on initial recognition of an investment in an associate or jointly controlled entity.

b) Business combinations and goodwill
Business combinations are accounted for using the acquisition method, in accordance with IFRS 3 (2008) Business Combinations 
(“IFRS 3”). The consideration for each acquisition is measured at the aggregate of the fair values (at the date of exchange) of assets 
given, liabilities incurred or assumed, and equity instruments issued by the Group in exchange for control of the acquiree. For each 
business combination, the Group elects whether to measure the non-controlling interests in the acquiree at fair value or at the 
proportionate share of the acquiree’s identifiable net assets. Acquisition-related costs are recognised in profit or loss as incurred and 
included within exceptional items.

92

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements3. Summary of significant accounting policies (continued)
When the consideration for the acquisition includes an asset or liability resulting from a contingent consideration arrangement, the 
contingent consideration is measured at its acquisition-date fair value and is included as part of the consideration transferred in the 
business combination. Changes in the fair value of the contingent consideration that qualify as measurement period adjustments are 
adjusted retrospectively, with corresponding adjustments against goodwill. Measurement period adjustments are adjustments that 
arise from additional information obtained during the “measurement period” (which cannot exceed one year from the acquisition date) 
about facts and circumstances that existed at the acquisition date.

The subsequent accounting for changes in the fair value of the contingent consideration that do not qualify as measurement period 
adjustments depends on how the contingent consideration is classified. Contingent consideration that is classified as equity is not 
re-measured at subsequent reporting dates and its subsequent settlement is accounted for within equity. Contingent consideration 
that is classified as an asset or liabilities re-measured at subsequent reporting dates in accordance with IAS 39 or IAS 37 Provisions, 
Contingent Liabilities and Contingent Assets, as appropriate, with the corresponding gain or loss being recognised in profit or loss.

When a business combination is achieved in stages, the Group’s previously-held interests in the acquired entity are re-measured to 
fair value at the acquisition date (i.e. the date the Group attains control) and the resulting gain or loss, if any, is recognised in profit  
or loss. Amounts arising from interests in the acquiree prior to the acquisition date that have previously been recognised in other 
comprehensive income are reclassified to profit or loss, where such treatment would be appropriate if that interest were disposed of.

The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 are 
recognised at their fair value at the acquisition date, except for certain items which are measured in accordance with the relevant 
IFRSs. If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination 
occurs, the Group reports provisional amounts for the items for which the accounting is incomplete. Those provisional amounts are 
adjusted during the measurement period, or additional assets or liabilities are recognised, to reflect new information obtained about 
facts and circumstances that existed as of the acquisition date that, if known, would have affected the amounts recognised as of 
that date.

Goodwill arising in a business combination is recognised as an asset at the date that control is acquired (the acquisition date). 
Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interest in the 
acquiree and the fair value of the acquirer’s previously held equity interest (if any) in the entity over the net of the acquisition-date 
amounts of the identifiable assets acquired and the liabilities assumed.

If, after reassessment, the Group’s interest in the fair value of the acquiree’s identifiable net assets exceeds the sum of the 
consideration transferred, the amount of any non-controlling interest in the acquiree and the fair value of the acquirer’s previously 
held equity interest in the acquiree (if any), the excess is recognised immediately in profit or loss as a bargain purchase gain.

Goodwill is not amortised but is reviewed for impairment at least annually. For the purpose of impairment testing, goodwill is allocated 
to each of the Group’s cash-generating units expected to benefit from the synergies of the combination. Cash-generating units to 
which goodwill has been allocated are tested for impairment annually, or more frequently when there is an indication that the unit 
may be impaired. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment 
loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit 
pro-rata on the basis of the carrying amount of each asset in the unit. An impairment loss recognised for goodwill is not reversed in a 
subsequent period.

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss on disposal. The 
Group’s policy for goodwill arising on the acquisition of an associate is described on the following page.

c) Investments in associates and joint ventures
An associate is an entity over which the Group has significant influence. Significant influence is the power to participate in the financial 
and operating policy decisions of the investee, but is not control or joint control over those policies.

A joint venture is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the net 
assets of the joint venture. Joint control is the contractually agreed sharing of control of an arrangement, which exists only when 
decisions about the relevant activities require unanimous consent of the parties sharing control.

The considerations made in determining significant influence or joint control are similar to those necessary to determine control 
over subsidiaries.

93

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

3. Summary of significant accounting policies (continued) 
The results and assets and liabilities of associates and jointly controlled entities are incorporated in these financial statements using 
the equity method of accounting, except for when the investment is classified as held for sale, in which case it is accounted for in 
accordance with IFRS 5 Non-current Assets Held for Sale and Discontinued Operations. 

Under the equity method, the investment in an associate or a joint venture is initially recognised at cost. The carrying amount of the 
investment is adjusted to recognise changes in the Group’s share of net assets of the associate or joint venture since the acquisition 
date. Goodwill relating to the associate or joint venture is included in the carrying amount of the investment and is neither amortised 
nor individually tested for impairment.

The consolidated income statement reflects the Group’s share of the results of operations of the associate or joint venture. Any 
change in OCI of those investees is presented as part of the Group’s OCI. In addition, when there has been a change recognised 
directly in the equity of the associate or joint venture, the Group recognises its share of any changes, when applicable, in the 
statement of changes in equity. 

Profits and losses resulting from transactions between the Group and the associate or joint venture are eliminated to the extent of the 
interest in the associate or joint venture. 

Upon loss of significant influence over the associate, the Group measures and recognises any retained investment at its fair value in 
accordance with IAS 39. Any difference between the carrying amount of the associate or joint venture upon loss of significant 
influence or joint control and the fair value of the retained investment and proceeds from disposal is recognised in profit or loss.

In addition, the Group accounts for all amounts previously recognised in other comprehensive income in relation to that associate on 
the same basis as would be required in the that associate had directly disposed of the related assets or liabilities.

The aggregate amounts of current and long-term assets and liabilities, income and expenses are disclosed in notes 19 and 20. Where 
applicable, the aggregate amount of capital commitments and contingent liabilities are also disclosed.

d) Fair value measurement
The Group measures certain financial instruments at fair value at each balance sheet date. 

The Directors consider that the carrying amounts of financial assets and financial liabilities recorded at amortised cost in the financial 
statements approximate their fair values. The fair values of financial instruments measured at amortised cost are disclosed in note 38.

All assets and liabilities for which fair value is measured or disclosed in the financial statements are categorised within the fair value 
hierarchy, described as follows, based on the lowest level input that is significant to the fair value measurement as a whole:

Level 1  Quoted (unadjusted) market prices in active markets for identical assets or liabilities;

Level 2  Valuation techniques for which the lowest level input that is significant to the fair value measurement is directly or indirectly 

observable; and

Level 3  Valuation techniques for which the lowest level input that is significant to the fair value measurement is unobservable.

For assets and liabilities that are recognised at fair value in the financial statements on a recurring basis, the Group determines 
whether transfers have occurred between levels in the hierarchy by re-assessing categorisation (based on the lowest level input that 
is significant to the fair value measurement as a whole) at the end of each reporting period.

The Group presents the valuation results to the Audit Committee and the Group’s independent auditors. This includes a discussion of 
the major assumptions used in the valuations.

For the purpose of fair value disclosures, the Group has determined classes of assets and liabilities on the basis of the nature, 
characteristics and risks of the asset or liability and the level of the fair value hierarchy as explained above.

94

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements3. Summary of significant accounting policies (continued) 
e) Foreign currencies 
The individual financial statements of each group company are presented in the currency of the primary economic environment in 
which it operates (its functional currency). For the purpose of the consolidated financial statements, the results and financial position 
of each group company are expressed in Pound Sterling, which is the functional currency of the Company, and the presentation 
currency for the consolidated financial statements.

In preparing the financial statements of the individual companies, transactions in currencies other than the entity’s functional currency 
(foreign currencies) are recognised at the rates of exchange prevailing on the dates of the transactions. At each balance sheet date, 
monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing at that date. 

Non-monetary items carried at fair value that are denominated in foreign currencies are translated at the rates prevailing at the date 
when the fair value was determined. Non-monetary items that are measured in terms of historical cost in a foreign currency are 
not retranslated.

Exchange differences are recognised in profit or loss in the period in which they arise, except for exchange differences on monetary 
items receivable or payable to a foreign operations which settlement is neither planned nor likely to occur in the foreseeable future 
(therefore forming part of the net investment in the foreign operation) which are recognised initially in other comprehensive income 
and reclassified to profit or loss on disposal of the net investment.

For the purpose of presenting consolidated financial statements, the monetary assets and liabilities of the Group’s foreign operations 
are translated at exchange rates prevailing on the balance sheet date. Income and expense items are translated at the average 
exchange rates for the period, unless exchange rates fluctuate significantly during that period, in which case the exchange rates at the 
date of transactions are used. Exchange differences arising are recognised in other comprehensive income and accumulated in equity 
(attributed to non-controlling interests as appropriate). 

On the disposal of a foreign operation (i.e. a disposal of the Group’s entire interest in a foreign operation, or a disposal involving loss 
of control over a subsidiary that includes a foreign operation, loss of joint control over a jointly controlled entity that includes a foreign 
operation, or loss of significant influence over an associate that includes a foreign operation), all of the accumulated exchange 
differences in respect of that operation attributable to the Group are reclassified to profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated as assets and liabilities of the foreign 
entity and translated at the closing rate. Exchange differences arising are recognised in other comprehensive income. 

f) Revenue recognition
Revenue is derived from commission, payment card and administration fees, connection fees, top-placement fees, and other revenue.

Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for goods and 
services provided in the normal course of business, net of discounts, VAT and other sales-related taxes.

Commission
Commission revenue, earned from restaurants, is earned and recognised at the point of order fulfilment to the restaurant’s consumers. 

Payment card and administration fees 
Revenue from payment card and administration fees is recognised when the service is completed, in line with the revenue recognised 
on commissions. This is the point at which an order is successfully processed and the Group has no remaining transactional obligations.

Connection fees
Our restaurant partners pay a one-off fee to join the JUST EAT network, which is comprised of a JCT equipment fee and a JCT 
connection fee. JCT’s are order confirmation terminals situated at restaurant sites for the purposes of communicating between end 
user consumers and restaurants via the central JUST EAT ordering infrastructure. 

JCT equipment fees are deferred to the balance sheet and recognised on a straight line basis over 36 months. This is considered to be 
an appropriate time period as the fair value of the consideration received or receivable for the JCT.

95

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

3. Summary of significant accounting policies (continued) 
The JCT connection fee revenue is payable on connection but deferred and recognised on a straight line basis over 12 months. 
In addition, our Danish and French based restaurant partners pay an annual subscription fee. Revenue in respect of subscription fees 
is recognised on a straight line basis over the annual subscription period.

Top-placement fees
Revenue from top-placement fees is recognised over the period in which the service is rendered.

Other revenue
Other revenue principally relates to the sale of branded merchandise to our restaurant partners. Merchandise revenue is recognised 
when the goods are delivered and the significant risks and rewards of ownership have transferred to the restaurant. 

g) Operating profit or loss
Operating profit or loss is stated after charging for long-term employee incentive provisions, exceptional items and foreign exchange 
gains and losses but before other gains and losses, finance income and finance costs.

h) Exceptional items
Exceptional items are costs or credits that, by virtue of their nature and incidence, have been disclosed separately in order to improve 
a reader’s understanding of the financial statements. 

i) Other gains and losses
Other gains and losses are comprised of profits or losses arising on the disposal or deemed disposal of operations and gains and 
losses on financial assets classified as fair value through profit or loss. They have been disclosed separately in order to improve a 
reader’s understanding of the financial statements. 

j) Leasing
The Group as lessee
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to 
the lessee. All other leases are classified as operating leases. The Group did not have any finance leases in either 2014 or 2013.

Rentals payable under operating leases are charged to income on a straight line basis over the term of the relevant lease except 
where another more systematic basis is more representative of the time pattern in which economic benefits from the lease asset are 
consumed. Contingent rentals arising under operating leases are recognised as an expense in the period in which they are incurred.

In the event that lease incentives are received to enter into operating leases, such incentives are recognised as a liability. The 
aggregate benefit of incentives is recognised as a reduction of rental expense on a straight line basis, except where another 
systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

k) Retirement benefit costs 
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. 

l) Taxation
The income tax expense comprises both current and deferred tax. Income tax is recognised in the income statement, except to the 
extent that it relates to items recognised directly in other comprehensive income, in which case the income tax is recognised in other 
comprehensive income.

Current tax
Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax
Deferred tax is recognised using the balance sheet liability method, providing for temporary differences between the carrying 
amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. The amount of deferred 
tax recognised is based on the expected manner of realisation or settlement of the carrying amounts of assets and liabilities, using 
tax rates that are expected to apply when the temporary differences reverse, based on rates enacted or substantively enacted at the 
balance sheet date.

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 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements3. Summary of significant accounting policies (continued) 
Deferred tax is not recognised for temporary differences arising from the initial recognition of goodwill or from the initial recognition 
(other than in a business combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the 
accounting profit. 

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, associates and interests 
in joint ventures, except where the group is able to control the reversal of the temporary difference and it is probable that the 
temporary difference will not reverse in the foreseeable future.

Deferred tax liabilities are generally recognised for all temporary differences. Deferred tax assets are recognised only to the extent 
that it is probable that future taxable profits will be available against which the assets can be utilised. Deferred tax assets are 
reviewed at each reporting date and are reduced to the extent that it is no longer probable that the related deferred tax benefit will 
be realised. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax 
assets and liabilities on a net basis.

m) Intangible assets other than goodwill
The Group has four classes of intangible asset: patents, licences and intellectual property (“IP”), restaurant contracts, brands and 
development costs. 

Patents, licences and IP
Patents, licences and IP are included at cost and amortised in equal annual instalments over their useful economic life, which is 
typically three to five years depending on the period over which benefits are expected to be realised from the asset. Provision is made 
for any impairment.

Restaurant contracts
A restaurant contract intangible asset is recorded as part of a business combination or when an associate is acquired or joint venture 
established. They are initially recorded at fair value and amortised over the useful economic life of the asset on a straight line basis. 
This period of time is the period over which the acquired restaurant contracts are reasonably expected to confer economic benefits to 
the Group, which is usually between three and ten years. The fair values of restaurant contracts are determined with reference to the 
present value of their after tax cash flows projected over their remaining useful lives. The cash flows and discount rates used in the 
valuations are risk-adjusted to the extent deemed necessary by management to accurately reflect local risks and uncertainties 
associated with the asset. 

Brands
A brand intangible asset is recorded as part of a business combination or when an associate is acquired or joint venture established. 
They are initially recorded at fair value and amortised over the useful economic life of the asset on a straight line basis, which is 
usually between three and ten years. This period of time is the period over which the acquired brand is reasonably expected to confer 
economic benefits to the Group. The fair values of brand assets are established using the relief from royalty valuation method. The 
cash flows and discount rates used in the relief from royalty model are risk adjusted to the extent deemed necessary by management 
to accurately reflect local risks and uncertainties associated with the asset. 

Research and development
Where an application or product is technically feasible, production and sale are intended, a market exists, expenditure can be 
measured reliably, and sufficient resources are available to complete the project, development costs are capitalised and amortised  
on a straight line basis over the estimated useful life of the respective product. Where these conditions are not met research and 
development expenditure is expensed as incurred. To date, a large proportion of the research and development undertaken by the 
Group has been in the initial development phase before technical feasibility has been established. As a result the majority of the 
Group’s research and development expenditure has been expensed.

97

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

3. Summary of significant accounting policies (continued) 
n) Property, plant and equipment
Property, plant and equipment are stated at cost, net of depreciation and any provision for impairment. Depreciation is provided on all 
property, plant and equipment, at rates calculated to write off the cost, less estimated residual value, of each asset on a straight line 
basis over its expected useful life, as follows:

Fixtures and fittings 

33% per annum 

Equipment 

33% per annum 

Leasehold improvements 

20% per annum or the period of the lease if shorter

o) Impairment of assets excluding goodwill
Under IFRS, the Group is required to review for impairment when indicators of impairment exist. On these occasions, the Group 
reviews the carrying amounts of its assets to determine whether there is any indication that those assets have suffered an impairment 
loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment 
loss (if any). Where the asset does not generate cash flows that are independent from other assets, the Group estimates the 
recoverable amount of the cash-generating unit (“CGU”) to which the asset belongs. An intangible asset with an indefinite useful life 
is tested for impairment at least annually and whenever there is an indication that the asset may be impaired.

Recoverable amount is the higher of fair value less costs to sell and value-in-use. In assessing value-in-use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of 
money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying amount of the asset (or 
CGU) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or CGU) is increased to the revised estimate of its 
recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been 
determined had no impairment loss been recognised for the asset (or CGU) in prior years. A reversal of an impairment loss is 
recognised immediately in profit or loss.

p) Non-current assets held for sale
Non-current assets (and disposal groups) classified as held for sale are measured at the lower of carrying amount and fair value less 
costs to sell.

Non-current assets and disposal groups are classified as held for sale if their carrying amount will be recovered through a sale 
transaction rather than through continuing use. This condition is regarded as met only when the sale is highly probable and the asset 
(or disposal group) is available for immediate sale in its present condition. Management must be committed to the sale which should 
be expected to qualify for recognition as a completed sale within one year from the date of classification.

When the Group is committed to a sale plan involving loss of control of a subsidiary, all of the assets and liabilities of that subsidiary 
are classified as held for sale when the criteria described above are met, regardless of whether the Group will retain a non-controlling 
interest in its former subsidiary after the sale.

q) Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials. Cost is calculated using the 
first-in first-out method. Net realisable value represents the estimated selling price less all estimated costs of completion and costs to 
be incurred in marketing, selling and distribution.

r) Financial instruments
Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.

Financial assets
All financial assets are recognised and de-recognised on a trade date where the purchase or sale of a financial asset is under a 
contract whose terms require delivery of the financial asset within the timeframe established by the market concerned, and are 
initially measured at fair value, plus transaction costs, except for those financial assets classified as at fair value through profit or loss, 
which are initially measured at fair value. 

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3. Summary of significant accounting policies (continued) 
Financial assets are classified into the following specified categories: financial assets “at fair value through profit or loss” (“FVTPL”), 
“held-to-maturity” investments, “available-for-sale” (“AFS”) financial assets and “loans and receivables”. The classification depends on 
the nature and purpose of the financial assets and is determined at the time of initial recognition. The Group historically has held AFS 
financial assets, “loans and receivables” and FVTPL financial assets.

Available-for-sale financial assets
UK investments in unlisted shares that are not traded in an active market but that are classified as AFS financial assets are stated at 
fair value (because the Directors considered that fair value could be reliably measured). Gains and losses arising from changes in fair 
value were recognised in other comprehensive income and accumulated in the AFS reserve with the exception of impairment losses, 
interest calculated using the effective interest method and foreign exchange gains and losses on monetary assets, which are 
recognised directly in profit or loss. Where the investment is disposed of or is determined to be impaired, the cumulative gain or loss 
previously recognised in the AFS reserve was reclassified to profit or loss. As at 31 December 2014 and 2013, the Group did not have 
any investments in unlisted shares which were classified as AFS financial assets.

The fair value of AFS monetary assets denominated in a foreign currency is determined in that foreign currency and translated at the 
spot rate at the balance sheet date. The foreign exchange gains and losses that are recognised in profit or loss are determined based 
on the amortised cost of the monetary asset. Other foreign exchange gains and losses are recognised in other comprehensive income. 

Loans and receivables
Trade receivables, loans, and other receivables that have fixed or determinable payments that are not quoted in an active market are 
classified as “loans and receivables”. Loans and receivables are measured at amortised cost using the effective interest method, less 
any impairment. Interest income is recognised by applying the effective interest rate, except for short-term receivables when the 
recognition of interest would be immaterial.

Financial assets at FVTPL
Financial assets at FVTPL are stated at fair value, with any gains or losses arising on remeasurement recognised in profit or loss. The 
net gain or loss recognised in profit or loss incorporates any dividend or interest earned on the financial asset and is included in the 
“other gains and losses” line item in the income statement. Fair value is determined in the manner described in note 38.

Impairment of financial assets
Financial assets, other than those held at FVTPL, are assessed for indicators of impairment at each balance sheet date. Financial 
assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition 
of the financial asset, the estimated future cash flows of the investment have been affected. Evidence of impairment may include 
indications that a receivable or a group of receivables is experiencing significant financial difficulty, default or delinquency in payment, 
the probability that they will enter bankruptcy or other financial reorganisation and where observable data indicate that there is a 
measurable decrease in the estimated future cash flows.

For financial assets carried at amortised cost, the amount of the impairment is the differences between the asset’s carrying amount 
and the present value of estimated future cash flows, discounted at the financial asset’s original effective interest rate.

When an AFS financial asset is considered to be impaired, cumulative gains or losses previously recognised in other comprehensive 
income are reclassified to profit or loss in the period.

De-recognition of financial assets
The Group de-recognises a financial asset only when the contractual rights to the cash flows from the asset expire, or when it 
transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity. If the Group 
neither transfers nor retains substantially all the risks and rewards of ownership and continues to control the transferred asset, the 
Group recognises its retained interest in the asset and an associated liability for amounts it may have to pay. If the Group retains 
substantially all the risks and rewards of ownership of a transferred financial asset, the Group continues to recognise the financial 
asset and also recognises a collateralised borrowing for the proceeds received.

On de-recognition of a financial asset, the difference between the asset’s carrying amount and the sum of the consideration received 
and receivable and the cumulative gain or loss that had been recognised in other comprehensive income and accumulated in equity is 
recognised in profit or loss.

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

3. Summary of significant accounting policies (continued) 
Financial liabilities 
Financial liabilities are classified as either financial liabilities “at FVTPL” or “other financial liabilities”. The Group currently does not hold 
any financial liabilities “at FVTPL”.

Other financial liabilities 
Other financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs. Other financial liabilities 
are subsequently measured at amortised cost using the effective interest method, with interest expense recognised on an effective 
yield basis.

The effective interest method is a method of calculating the amortised cost of a financial liability and of allocating interest expense 
over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments through the 
expected life of the financial liability, or, where appropriate, a shorter period, to the net carrying amount on initial recognition.

De-recognition of financial liabilities
The Group de-recognises financial liabilities when, and only when, the Group’s obligations are discharged, cancelled or they expire.

Embedded derivatives
Derivatives embedded in other financial instruments or other host contracts are treated as separate derivatives when their risks and 
characteristics are not closely related to those of the host contracts and the host contracts are not measured at FVTPL.

As at 31 December 2014 and 2013, the Group had one contract with an embedded derivative (see note 38).

s) Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of a past event, it is probable that 
the Group will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the balance 
sheet date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash 
flows estimated to settle the obligation, its carrying amount is the present value of those cash flows. The unwinding of any discount is 
recognised in the income statement within finance expense.

t) Share-based payments
Equity-settled share-based payments to employees and others providing similar services are measured at the fair value of the equity 
instruments at the grant date. The fair value excludes the effect of non-market-based vesting conditions. Details regarding the 
determination of the fair values of equity-settled share based transactions are set out in note 37.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight line basis over the 
vesting period, based on the Group’s estimate of equity instruments that will eventually vest. At each balance sheet date, the Group 
revises its estimate of the number of equity instruments expected to vest as a result of the effect of non-market-based vesting 
conditions. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense 
reflects the revised estimate, with a corresponding adjustment to the share based payment reserve.

For cash-settled share-based payments a liability is recognised for the goods or services acquired, measured initially at the fair value 
of the liability. At each balance sheet date until the liability is settled, and at the date of settlement, the fair value of the liability is 
re-measured, with any changes in the fair value recognised in profit of loss for the year.

u) Dividends
Dividends are recognised on the Company’s ordinary shares when they have been appropriately authorised. 

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 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements4. Critical accounting judgements and key sources of estimation uncertainty
In the application of the Group’s accounting policies, which are described in note 3, the Directors are required to make judgements, 
estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The 
estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual 
results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the 
revision affects both current and future periods. 

Critical judgements in applying the Group’s accounting policies
Critical judgements, apart from those involving estimates which are dealt with separately below, are those which management have 
made in applying the Group’s accounting policies and have the most significant effect on the financial statements are discussed below. 

a) Revenue recognition
Revenue derived from connection fees includes JCT connection fees and JCT equipment fees. JCT equipment fee revenue is deferred 
to the balance sheet and recognised on a straight line basis over 36 months. This is considered to be an appropriate time period as 
the fair value of the consideration received or receivable for the JCT. Judgement is applied in determining the period over which the 
JCT equipment fee revenue is recognised.

The JCT connection fee revenue is payable on connection but deferred and recognised on a straight line basis over 12 months. 12 
months is considered to be the required period of service. Judgement is applied in determining the period over which the connection 
fee is earned.

b) Share-based payments
The Group measures the cost of equity-settled transactions with employees by reference to the fair value of the equity instruments at 
the date at which they are granted. Estimating fair value for share based payment transactions requires determination of the most 
appropriate valuation model, which is dependent on the terms and conditions of the grant. Judgements are applied in relation to 
estimations of the number of options that will vest and of the fair value of the options granted to employees. Estimates of fair value 
are made using a widely recognised share option value model and are referred to third party experts where necessary. Judgement is 
applied in determining the assumptions input into the share option value model. See note 37 for details of the key assumptions used.

c) Deferred taxation
The recognition of deferred tax assets is based upon whether it is more likely than not that sufficient and suitable taxable profits will 
be available in the future against which the reversal of temporary differences can be deducted. To determine the future taxable 
profits, reference is made to the latest available profit forecasts. Where the temporary differences are related to losses, relevant tax 
law is considered to determine the availability of the losses to offset against the future taxable profits. Recognition of deferred tax 
assets therefore involves judgement regarding the future financial performance of the particular legal entity or tax group in which the 
deferred tax asset has been recognised. Details of the recognised and unrecognised deferred tax assets are included in note 21.

Key sources of estimation uncertainty 
Discussed below are the key assumptions regarding the future, and other key sources of estimated uncertainty at the balance sheet 
date which may have a significant risk of causing material adjustment to the carrying value of assets and liabilities within the next 
financial year. 

d) Acquired intangible assets
An intangible resource acquired with a subsidiary undertaking is recognised as an intangible asset if it is separable from the acquired 
business or arises from contractual or legal rights, is expected to generate future economic benefits and its fair value can be 
measured reliably. The identification of intangible assets acquired as part of business combinations requires judgement. For each 
business combination the balance of goodwill to other intangible assets is reviewed for appropriateness. The intangible assets 
recognised as part of the 2014 business combinations are set out in notes 33 and 34.

Acquired intangible assets, comprising brands, restaurant contracts, and intellectual property are amortised through the consolidated 
income statement on a straight line basis over their estimated economic lives of between three and ten years. Significant judgement is 
required in determining the fair value and economic lives of acquired intangible assets. 

101

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

4. Critical accounting judgements and key sources of estimation uncertainty (continued) 
e) Impairment of goodwill and intangible assets
The Group’s balance sheet includes significant goodwill and other intangible assets. Impairment exists when the carrying value of an 
asset or CGU exceeds its recoverable amount, which is the higher of its fair value less costs of disposal and its value-in-use. 
Determining whether an asset is impaired requires an estimation of the value-in-use of the CGU to which the asset has been 
allocated. The value-in-use calculation is based on a discounted cash flow model. The cash flows are derived from the budget for the 
next three years and do not include restructuring activities that the Group is not yet committed to or significant future investments 
that will enhance the asset’s performance of the CGU being tested. The recoverable amount is sensitive to the discount rate used as 
well as the expected future cash inflows and the growth rate used for the period beyond the three budgets. The key assumptions 
used to determine the recoverable amount for the different CGUs, including a sensitivity analysis, are disclosed and further explained 
in note 16.

f) Fair value measurement and valuation process
In accounting for some of the Group’s merger and acquisition transactions, and options to acquire equity shares, businesses and 
options are measured at fair value. During the year ended 31 December 2014, the fair values of FBA Invest SaS (see note 33) and 
IF-JE Participações Ltda (see note 34) were determined by discounting the expected future cash flows of the businesses. Forecasting 
the future cash flows and determining the appropriate discount rates to use required judgement and estimation. 

Some of the Group’s assets and liabilities are measured at fair value, particularly intangible assets acquired through acquisition.  
In estimating fair value, the Group uses market observable data where available. Where market observable data is not available 
recognised valuation methodologies are used. Third party valuers are used when the Group doesn’t have the necessary  
in-house skills.

5. Operating segments
The Group has three reportable segments: United Kingdom, Denmark (core business), and Other. The non-core element of Denmark 
has been included in the “Other” segment in the following table. Each segment includes businesses with similar operating 
characteristics. Underlying EBITDA is the main measure of profit used by the Chief Operating Decision Maker (“CODM”) to assess and 
manage performance. The CODM is David Buttress, the Group’s Chief Executive Officer. Underlying EBITDA is defined as earnings 
before finance income and costs, taxation, depreciation and amortisation (“EBITDA”) and additionally excludes the Group’s share of 
depreciation and amortisation of joint ventures and associates, long-term employee incentive costs, exceptional items, foreign 
exchange gains and losses and “other gains and losses”. At a segmental level, Underlying EBITDA also excludes intra-group franchise 
fee arrangements and incorporates an allocation of Group technology and central costs (both of which net out on a consolidated level).

Segment revenue

United Kingdom
Less inter-segment sales

United Kingdom
Denmark
Other

Total segment revenue
Head Office

Total Revenue

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

115.1
(1.0)

114.1
12.8
29.8

156.7
0.3

157.0

69.9
(1.1)

68.8
11.6
16.3

96.7
0.1

96.8

Total 2014 revenues in Denmark (including the non-core Just Delivery business, which has been included in the “Other” segment) 
were £14.6 million (2013: £13.3 million).

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 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements5. Operating segments (continued)
The Group’s revenue is generated as follows:

Commission
Payment card and administration fees 
Connection fees
Top-placement
Other revenue

Total revenue

Segment Underlying EBITDA and result

United Kingdom
Denmark
Other

Total segment Underlying EBITDA
Share of equity accounted joint venture and associates (excluding depreciation and 

amortisation)
Head office costs

Underlying EBITDA 
Long-term employee incentive costs
Exceptional items
Foreign exchange gains and losses

EBITDA
Depreciation – Subsidiaries
Amortisation – Acquired intangible assets
Amortisation – Other assets
Depreciation and amortisation – Joint venture and associates

Operating profit
Other gains
Finance income
Finance costs

Profit before tax

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

119.4
21.0
7.0
8.0
1.6

157.0

72.7
11.9
5.0
6.0
1.2

96.8

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Notes

45.9
5.1
(11.8)

39.2

(0.6)
(6.0)

32.6
(4.9)
(2.7)
0.2

25.2
(3.3)
(2.1)
(0.6)
(0.2)

19.0
38.2
0.4
(0.2)

57.4

25.5
4.6
(11.7)

18.4

0.4
(4.7)

14.1
(1.7)
(1.0)
(0.6)

10.8
(2.7)
(0.8)
(0.1)
(0.4)

6.8
3.4
0.2
(0.2)

10.2

6
7

11
12
12

103

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

5. Operating segments (continued)
Segment assets and liabilities 

United Kingdom
Denmark
Other

Total segment assets/(liabilities)
Head office
Joint venture
Associates
Associate held for sale

Consolidation adjustments:
Elimination of intercompany (debtors)/creditors
Elimination of investments
Other consolidation adjustments

Total

Segment net book value of non-current assets

United Kingdom
Denmark
Other

Head office
Joint venture and associates

Total

Property, plant & equipment and intangible assets

United Kingdom
Denmark
Other

Head office

Total

Notes

19
20
20

 Assets as at 31 December

Liabilities as at 31 December

2014 
£m

89.1
11.0
79.2

179.3
501.7
–
13.2
0.2

694.4

2013 
£m

47.8
10.3
18.2

76.3
315.1
7.4
0.4
–

399.2

2014 
£m

(47.8)
(4.6)
(40.4)

(92.8)
(233.4)
–
–
–

2013
 £m

(26.1)
(4.5)
(17.0)

(47.6)
(134.8)
–
–
–

(326.2)

(182.4)

(247.5)
(185.0)
1.7

263.6

(143.4)
(162.0)
0.5

94.3

247.5
–
(1.1)

(79.8)

143.4
–
(1.7)

(40.7)

As at 
31 December 
2014
£m

As at 
31 December 
2013
£m

11.8
2.1
56.5

70.4
3.2
13.2

86.8

4.8
2.0
10.8

17.6
2.4
7.8

27.8

Additions  
Year ended 31 December

Depreciation and amortisation  
Year ended 31 December

2014 
£m

9.4
0.1
50.5

60.0
0.8

60.8

2013 
£m

1.8
0.1
5.2

7.1
1.4

8.5

2014 
£m

2.6
0.2
2.1

4.9
1.1

6.0

2013 
£m

1.4
0.2
1.4

3.0
0.6

3.6

Additions include goodwill and other intangible assets acquired as part of business combinations, as well as purchases of tangible and 
intangible fixed assets.

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 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements6. Long-term employee incentive costs
The total expense recorded in relation to the long-term employee incentives was £4.9 million (2013: £1.7 million). This charge is 
comprised £4.4 million (2013: £1.7 million) in respect of share-based payments and £0.5 million (2013: nil) in respect of employer’s 
social security costs on the exercise of options (see note 37). 

7. Exceptional items 

IPO costs
Acquisition related expenses
Impairment charges
Gain on release of contingent consideration provision

Total exceptional items

Notes

28
33
16

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013
£m

2.3
0.4
–
–

2.7

1.4
0.1
0.3
(0.8)

1.0

The IPO costs were the costs associated with the Company’s listing and initial public offering in April 2014 that did not directly relate 
to the issue of new shares. Further costs of £4.5 million were charged to the share premium account.

Acquisition costs relate to legal, third party due diligence and other third party costs incurred as a result of the Group’s acquisitions.

The 2013 impairment charge of £0.3 million was in respect of the Group’s Brazilian CGU. 

The 2013 release of contingent consideration was consideration for the Group’s acquisition of a joint venture that did not become 
payable as its performance targets were not met.

8. Operating profit
Profit for the year has been arrived at after charging/(crediting):

Total staff costs
Exceptional items
Foreign exchange (gains)/losses
Loss on sale of property, plant and equipment
Operating lease charges
Net bad debt expense
Depreciation of property, plant and equipment
Amortisation of intangible assets – Acquired intangible assets
Amortisation of intangible assets – Other assets

9. Staff costs

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013
£m

Notes

9
7

35
23
18
17
17

52.0
2.7
(0.2)
0.2
2.5
0.3
3.3
2.1
0.6

36.1
1.0
0.6
0.1
1.8
0.2
2.7
0.8
0.1

Year ended 
31 December 
2014 
Number

Year ended 
31 December 
2013 
Number

The average number of full time equivalent persons employed during the year (including Executive Directors) 

was:

1,018

1,018

886

886

Analysed by function, the average number of full time equivalent persons employed during the year was: operations 516; technology 
and product 114; sales 185; marketing 65; and management and administration 138.

105

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

9. Staff costs (continued)
Staff remuneration, including that in respect of the Directors, comprised:

Wages and salaries
Social security costs
Pension costs
Long-term employee incentive costs (see note 6) 

Year ended 
31 December 
2014 
£m

Year ended
 31 December 
2013
 £m

41.4
5.1
0.6
4.9

52.0

31.3
2.7
0.4
1.7

36.1

Details of the Directors’ remuneration are included in the Report of the Remuneration Committee on pages 58 to 80.

10. Auditors’ remuneration
During the year, the Group obtained the following services from its Auditors:

Fees payable to Deloitte LLP for the audit of the Company’s financial statements
Fees payable to Deloitte LLP and its associates for the audit of the Company’s subsidiaries

Total Deloitte audit fees

Non-audit services provided by Deloitte LLP and its associates:
Audit-related assurance services
Taxation compliance services
Taxation advisory services
Corporate finance services
Other services

Total non-audit fees

Total Deloitte fees

Fees payable to other Auditors for the audit of the Company’s subsidiaries 

Year ended 
31 December 
2014 
£’000

Year ended 
31 December 
2013 
£’000

90
140

230

59
18
139
534
–

750

980

86

75
140

215

64
24
82
443
18

631

846

23

Details of the Company’s policy on the use of the auditors for non-audit services and how the auditors’ independence and objectivity 
was safeguarded are set out in the Audit Committee Report on page 57. No services were provided pursuant to contingent fee 
arrangements. The corporate finance services provided were principally in respect of the Company’s listing and initial public offering.

11. Other gains

Gain in respect of FBA Invest 
Gain on disposal of Justeat Brasil Servicos Online LTDA 
Fair value gain on convertible debt 
Gain on deemed disposal of Achindra Online Marketing Private Limited 
Gain on deemed disposal of Eat.ch GmbH

Total other gains

Notes

33
34
38

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

32.0
5.8
0.4
–
–

38.2

–
–
–
0.3
3.1

3.4

106

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements12. Finance income and finance costs

Interest received on bank deposits

Finance income

Unwind of discount on provisions and long-term liabilities

Finance costs

13. Taxation

Current taxation
Current year
Adjustment for prior years

Deferred taxation (see note 21)
Temporary timing differences
Adjustment for prior years

Total tax charge for the year

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

0.4

0.4

0.2

0.2

0.2

0.2

0.2

0.2

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

6.3
0.1

6.4

(0.8)
–

(0.8)

5.6

3.6
(0.1)

3.5

(0.2)
0.1

(0.1)

3.4

UK corporation tax was calculated at 21.5% (2013: 23.25%) of the taxable profit for the year. As announced in the March 2013 
Budget, the standard rate of corporation tax in the UK changed from 23% to 21% with effect from 1 April 2014. Accordingly, the 
effective rate for the year ended 31 December 2014 was 21.5%. 

Taxation for other jurisdictions is calculated at the rates prevailing in the respective jurisdictions.

Taxation on items taken directly to other comprehensive income was a credit of £2.3 million and relates to tax arising on  
share-based payments.

More information on the calculation of deferred tax is provided in note 21.

107

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

13. Taxation (continued)
The total tax charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax

Tax at the UK corporation tax rate of 21.5% 

(2013: 23.25%)

(Income)/expenses non-deductible/(non-taxable)
Share-based payments
Profit on the deemed disposals of businesses
Adjustments in respect of prior periods 
Effect of different tax rates of subsidiaries operating 

in other jurisdictions 

Other overseas taxes
Change in unrecognised deferred tax asset
Reduction in tax rate in UK

Total tax charge for the year

Year ended 31 December 2014

Year ended 31 December 2013

Before 
adjusting 
items 
£m

Adjusting 
items 
£m

28.7

28.7

6.1
(0.3)
–
–
0.1

–
1.1
(0.5)
–

6.5

6.2
0.4
0.6
(8.1)
–

–
–
–
–

(0.9)

Total 
£m

57.4

12.3
0.1
0.6
(8.1)
0.1

–
1.1
(0.5)
–

5.6

Before 
adjusting
 items 
£m

10.9

Adjusting
 items 
£m

(0.7)

2.5
(0.4)
–
–
0.2

0.1
0.9
0.9
(0.1)

4.1

(0.1)
0.1
0.3
(0.8)
(0.2)

–
–
–
–

(0.7)

Total 
£m

10.2

2.4
(0.3)
0.3
(0.8)
–

0.1
0.9
0.9
(0.1)

3.4

Effective tax rate

22.6%

9.8%

37.6%

33.3%

The effective tax rate on underlying profits (i.e. profits before adjusting items) was 22.6% (2013: 37.6%). The adjusting items 
comprise long-term employee incentive costs, exceptional items, “other gains”, foreign exchange gains and losses, amortisation in 
respect of acquired intangible assets and their associated tax impact.

Deferred tax assets arising from temporary differences have not been recognised in tax jurisdictions where there is insufficient 
evidence that the asset will be recovered. The amount of the asset not recognised at 31 December 2014 was £4.8 million (2013: £7.6 
million). The asset would be recognised if sufficient suitable taxable profits were made in the future and the recovery of the asset 
became probable. See note 21 for further details.

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

Deferred tax assets not recognised
Accelerated capital allowances
Short-term temporary differences
Unrelieved tax losses
Share-based payments
Unrelieved tax losses in joint venture and associates
Research and development

0.1
–
3.8
0.4
0.5
–

4.8

–
0.2
6.0
1.3
0.2
(0.1)

7.6

14. Earnings per share
Basic earnings per share was calculated by dividing the profit for the year attributable to the shareholders of the Company by the 
weighted average number of shares outstanding during the period, excluding unvested shares held pursuant to the Group’s JSOP  
and SIP.

Prior to the 8 April 2014, holders of the B Ordinary Shares had rights to share in profits which differed to those of the holders of 
Ordinary shares, Preference A shares, Preference B shares and Preference C shares. Earnings per share figures have therefore been 
presented separately for the B Ordinary shares, up until 8 April 2014. The B Ordinary Shares, Preference A shares, Preference B 
shares and Preference C shares were reclassified as Ordinary Shares on 8 April 2014. 

108

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements14. Earnings per share (continued)
The B Ordinary shareholders were only entitled to dividends after aggregate distributions of £18.25 million had been made to the 
holders of Ordinary shares, Preference A shares, Preference B shares and Preference C shares. Prior to 8 April 2014, aggregate 
distributions of this amount had not been made. As a result no earnings are attributable to the Ordinary B Shares in the earnings per 
share (“EPS”) calculations.

Diluted earnings per share was calculated by adjusting the weighted average number of shares outstanding to assume conversion of 
all potentially dilutive shares. The Group had potentially dilutive shares in the form of share options, warrants and unvested shares 
held pursuant to the Group’s JSOP and SIP.

Adjusted earnings per share is the main measure of earnings per share used by the Group and is calculated using underlying profit 
attributable to the holders of Ordinary shares in the parent, which is defined as profit attributable to the holders of Ordinary shares  
in the parent, before long-term employee incentive costs, exceptional items, “other gains” (being profits or losses on the disposal  
and deemed disposal of operations, and fair value gains and losses), foreign exchange gains and losses and the tax impact of the 
adjusting items. Additionally, adjusted EPS now excludes amortisation of acquired intangible assets and its tax impact, as the 
Directors believe it’s a more appropriate measure of the underlying performance of the Group. This change in the definition of 
adjusted EPS did not change the reported adjusted EPS for the year ended 31 December 2013, of 1.4p. 

Basic and diluted earnings per share have been calculated as follows:

Profit attributable to the holders of Ordinary Shares in the parent
Long-term employee incentive costs
Exceptional items
Other gains
Foreign exchange gains and losses
Amortisation in respect of acquired intangible assets
Tax impact of the adjusting items

Adjusted profit attributable to the holders of Ordinary Shares in the parent

Profit attributable to the holders of B Ordinary Shares in the parent

Weighted average number of Ordinary Shares for basic earnings per share
Effect of dilution: 
– Share options
– Unvested JSOP and SIP shares
– Warrants

Weighted average number of Ordinary Shares adjusted for the effect of dilution

Weighted average number of B Ordinary Shares for basic earnings per share
Effect of dilution: 
– Share options
– Unvested JSOP shares

Weighted average number of B Ordinary Shares adjusted for the effect of dilution

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

52.0
4.9
2.7
(38.2)
(0.2)
2.1
(0.9)

22.4

–

7.0
1.7
1.0
(3.4)
0.6
0.8
(0.7)

7.0

–

Number of shares (‘000)

Year ended 
31 December 
2014

Year ended 
31 December 
2013

533,278

477,792

10,713
8,593
1,540

–
–
5,286

554,124

483,078

6,959

21,714

2,729
450

8,651
4,439

10,138

34,804

109

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

14. Earnings per share (continued)

Earnings per Ordinary Share
Basic
Diluted
Earnings per B Ordinary Share
Basic
Diluted
Adjusted earnings per Ordinary Share
Basic
Diluted

Year ended 
31 December 
2014 
Pence

Year ended 
31 December 
2013
 Pence

9.8
9.4

–
–

4.2
4.0

1.5
1.4

–
–

1.4
1.4

15. Dividends
On 2 April 2014, the Directors declared a dividend of £18.25 million (31 December 2013: £nil), to be paid to the holders of Preference 
A shares, Preference B shares, Preference C shares and Ordinary shares pro-rata to their holding of shares in the Company. The 
dividend was paid, on 8 April 2014, immediately prior to the reclassification of Preference A shares, Preference B shares and 
Preference C shares as Ordinary Shares (see note 28). A small part of this dividend was earned by Appleby Trust (Jersey Trust) 
Limited, the Group’s Employee Benefit Trustee. The dividend disclosed in these consolidated financial statements (£18.1 million),  
is stated net of the amount of the dividend earned by the Group’s Employee Benefit Trustee.

16. Goodwill

Carrying amount as at 1 January 2013
Change in provisional acquisition accounting 
Recognised on acquisition of subsidiaries 
Foreign exchange losses
Impairment charges

Carrying amount at 31 December 2013
Recognised on acquisition of subsidiaries 
Foreign exchange losses 
Disposal of Justeat Brasil Servicos Online LTDA

At 31 December 2014

Accumulated impairment losses at 31 December 2014 were £5.6 million (2013: £6.4 million).

Notes

34

Total  
£m

7.0
0.6
3.0
(0.1)
(0.3)

10.2
43.1
(1.4)
(0.7)

51.2

110

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements16. Goodwill (continued)
Goodwill acquired in a business combination is allocated on acquisition to the Cash Generating Units (“CGUs”) that are expected to 
benefit from that business combination. The carrying amount of goodwill has been allocated as follows:

Goodwill allocated by CGU 

Acquisition

Country of operation

 CGU

Urbanbite Limited, EatStudent Ltd,  

FillMyBelly Limited and  
Meal 2 Order.com Limited

Orogo Limited
Just Eat.dk ApS
Justeat Brasil Servicos Online LTDA
Eat.ch GmbH
SinDelantal Internet, S.L.
FBA Invest SaS
Eatcity Limited
Others (across several CGUs)

United Kingdom
United Kingdom
Denmark
Brazil
Switzerland
Spain
France
Ireland

Just-eat.co.uk
Orogo
Just-eat.dk
RestauranteWeb.com.br
Eat.ch
Just-eat.es
Alloresto.fr
Just-eat.ie

As at 
31 December 
2014 
£m

As at 
31 December
 2013 
£m

2.7
0.6
1.8
–
2.9
2.5
38.8
0.9
1.0

51.2

0.9
–
 1.8 
 0.7 
3.1
2.7 
–
–
1.0

 10.2 

The Group tests goodwill annually for impairment or more frequently if there are indications of impairment.

The recoverable amounts of the CGUs are determined from value-in-use calculations. The key assumptions used in the value-in-use 
calculations are the discount rate and the Underlying EBITDA growth rate (which is a function of expected changes in selling prices 
and costs, together with other factors). Management uses pre-tax discount rates that reflect current market assessments of the time 
value of money and the risks specific to the particular CGU. The Underlying EBITDA growth rates are based on past experience and 
management’s future expectations. Changes in selling prices and direct costs are based on recent results and expectations of future 
changes in the market.

The Group prepares cash flow forecasts based on the most recent financial budgets approved by the Board. Management expects 
that some markets will enjoy a period of sustained high growth continuing from the end of the current budgetary cycle to maturity 
(the medium-term). During this period each CGU will continue to acquire new consumers and increase order activity above and 
beyond the long-term growth rate applicable to each market. Management expects that all CGUs will reach maturity after a period in 
excess of five years and therefore considers it appropriate for the forecasts to extend beyond a five year period. A suitable medium-
term growth rate, based on previous experience of growth rates has been applied individually to reflect each CGU’s activity in this 
period. After this a long-term growth rate is applied. This is typically seven years from the start of the budget/forecast period.

The rates used to discount the forecast cash flows were in the range of 10.6% to 18.4% for all geographies (2013: 9.0% to 22.7%). 
The long-term growth rates used in the forecast cash flows were in the range of 1.6% to 2.2% (2013: 1.4% to 2.1%).

Year ended 31 December 2014
For all CGUs, the value-in-use was in excess of the carrying value of the CGU. As a result no impairment was required.

Year ended 31 December 2013
An impairment charge of £0.3 million was charged to the income statement in respect of the Brazilian CGU.

Sensitivity analysis
The Group has conducted a sensitivity analysis on the impairment test for each CGU. This included reducing the future cash flows and 
increasing discount rates. For all CGUs, no reasonably expected change in the key assumptions used in the value-in-use calculations 
would give rise to an impairment charge. 

111

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

17. Other intangible assets

Cost
At 1 January 2013
Recognised on acquisition of subsidiaries 
Change in provisional acquisition accounting 
Transfer from tangible assets
Additions
Foreign exchange movements

At 31 December 2013
Transfer from tangible assets 
Recognised on acquisition of subsidiaries 
Additions
Transfer from development costs
Foreign exchange movements

At 31 December 2014

Accumulated amortisation
At 1 January 2013
Charge for the year
Foreign exchange movements

At 31 December 2013
Transfer from tangible assets
Charge for the year
Foreign exchange movements

At 31 December 2014

Carrying amount
At 31 December 2014

At 31 December 2013

Patents, 
licences and IP 
£m

Restaurant 
contracts 
£m

Brands 
£m

Development 
costs 
£m

0.3
–
–
0.2
0.6
–

1.1
0.1
3.0
1.3
0.5
(0.1)

5.9

0.3
0.1
–

0.4
0.1
1.5
(0.1)

1.9

4.0

0.7

4.7
0.7
(1.2)
–
–
(0.1)

4.1
–
3.8
–
–
(0.2)

7.7

1.8
0.4
(0.1)

2.1
–
0.9
(0.1)

2.9

4.8

2.0

0.4
0.3
–
–
–
–

0.7
–
4.1
–
–
(0.1)

4.7

0.1
0.4
–

0.5
–
0.3
–

0.8

3.9

0.2

–
–
–
–
0.5
–

0.5
–
–
–
(0.5)
–

–

–
–
–

–
–
–
–

–

–

0.5

Total 
£m

5.4
1.0
(1.2)
0.2
1.1
(0.1)

6.4
0.1
10.9
1.3
–
(0.4)

18.3

2.2
0.9
(0.1)

3.0
0.1
2.7
(0.2)

5.6

12.7

3.4

All intangible assets have finite lives. The amortisation periods for patents, licences and IP are three years. The amortisation periods 
for brands and restaurant contracts are between three and ten years.

The cash outflow in respect of additions of intangible assets was £1.0 million (2013: £0.7 million).

112

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements 
18. Property, plant and equipment

Cost
At 1 January 2013
Transfer to intangibles
Additions
Acquisition of subsidiaries
Foreign exchange movements 
Disposals

At 31 December 2013
Transfer to intangibles
Additions
Acquisition of subsidiaries
Foreign exchange movements
Disposals

At 31 December 2014

Accumulated depreciation
At 1 January 2013
Charge for the year
Disposals 

At 31 December 2013
Transfer to intangibles
Charge for the year
Disposals 

At 31 December 2014

Carrying amount
At 31 December 2014

At 31 December 2013

Fixtures and 
fittings 
£m

Equipment 
£m

Leasehold 
improvements 
£m

1.9
(0.2)
0.9
–
–
(0.1)

2.5
(0.1)
1.8
–
(0.1)
(0.2)

3.9

0.5
0.7
–

1.2
(0.1)
0.9
(0.1)

1.9

2.0

1.3

5.6
–
2.3
0.1
0.1
(0.8)

7.3
–
2.6
–
(0.2)
(0.5)

9.2

2.9
1.7
(0.8)

3.8
–
1.9
(0.4)

5.3

3.9

3.5

1.0
–
0.1
–
–
–

1.1
–
1.0
0.1
–
(0.1)

2.1

0.1
0.3
–

0.4
–
0.5
(0.1)

0.8

1.3

0.7

Total 
£m

8.5
(0.2)
3.3
0.1
0.1
(0.9)

10.9
(0.1)
5.4
0.1
(0.3)
(0.8)

15.2

3.5
2.7
(0.8)

5.4
(0.1)
3.3
(0.6)

8.0

7.2

5.5

All tangible assets have finite lives. The useful economic lives of all asset categories is three years. The exception to this is leasehold 
assets, which are depreciated over five years or the period of the lease if shorter. 

At 31 December 2014, the Group had entered into contractual commitments for the acquisition of property, plant and equipment 
totalling £0.6 million (2013: £0.6 million).

113

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

19. Investment in joint venture
Carrying value of joint venture under equity accounting method

Investment in joint venture as at 1 January
Share of post-tax profits
Foreign currency translation differences
FBA Invest SaS becoming a subsidiary

At 31 December

2014 
£m

7.4
–
(0.2)
(7.2)

–

2013 
£m

7.1
0.1
0.2
–

7.4

The investment in joint venture relates to FBA Invest SaS (“FBA”) which owns 100% of the share capital of Eat On Line Sa, the 
company trading under the brand ALLORESTO.fr. The Group acquired 50% of FBA on 23 December 2011. In July 2014 the Group 
increased its holding in FBA by 30%, thereby obtaining control. From this time FBA was accounted for as a subsidiary. See note 33 for 
further details of this step acquisition. A gain of £17.8 million was recorded on the deemed disposal of the joint venture interest in 
FBA. This gain was calculated as follows: 

Fair value of consideration received 
De-recognition of joint venture interest 
De-recognition of cumulative foreign translation losses recognised in equity

Gain on deemed disposal of joint venture interest in FBA

The fair value of the consideration received was based on the Directors’ valuation of FBA. 

Summary consolidated financial information for FBA:

Revenue
Underlying EBITDA
Profit after tax

The Group’s 50% share of FBA’s profit after tax 

Cash and cash equivalents
Other current assets

Total current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

Net assets

50% interest in joint venture’s net assets
Goodwill

Carrying value of interest in joint venture

£m

25.5
(7.2)
(0.5)

17.8

Six months 
ended 
30 June 2014 
£m

Year ended 
31 December 
2013 
£m

4.3
0.3
0.1

–

6.5
0.5
0.1

0.1

As at
30 June
 2014
 £m

As at
31 December 
2013 
£m

2.8
0.4

3.2
4.8

8.0

(3.0)
(1.4)

(4.4)

3.6

1.8
5.4

7.2

2.3
0.1

2.4
5.0

7.4

(2.4)
(1.6)

(4.0)

3.4

1.7
5.7

7.4

£0.2 million (2013: £0.4 million) of depreciation and amortisation is included within the Group’s share of the post-tax losses of the joint 
venture and associates.

114

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements20. Investments in associates
Carrying value of associates under equity accounting method

Balance as at 1 January
Achindra Online Marketing Private Limited becoming an associate
Increase in investment in Achindra Online Marketing Private Limited
IF-JE Participações Ltda becoming an associate
Share of post-tax losses of Achindra Online Marketing Private Limited
Share of post-tax losses of IF-JE Participações Ltda
Foreign currency translation differences 
Transfer of Achindra Online Marketing Private Limited to assets held for sale

At 31 December

2014 
£m

0.4
–
0.1
14.3
(0.5)
(0.3)
(0.6)
(0.2)

13.2 

2013 
£m

–
0.5
–
–
(0.1)
–
–
–

0.4

IF-JE Participações Ltda (“IF-JE”)
On 3 November 2014, the Group’s wholly owned subsidiary, Justeat Brasil Servicos Online LTDA (“JE Brazil”) merged with the iFood 
group. Following the merger the Group held a minority shareholding of 25% in the holding company of the merged group, IF-JE. IF-JE 
wholly owns JE Brazil and the iFood group. The Group’s interest in IF-JE has been accounted for as an associate undertaking in 
accordance with IAS 28 Investments in Associates and Joint Ventures (“IAS 28”). Details of the disposal of JE Brazil and the 
acquisition of the associated interest in IF-JE are included in note 34.

Summarised consolidated financial information in respect of IF-JE Participações Ltda from 3 November 2014 to 31 December 2014 and 
as at 31 December 2014 is set out below:

Period ended 
31 December 
2014 
£m

Revenue
Underlying EBITDA
Loss after tax

The Group’s share of IF-JE’s loss after tax

Cash and cash equivalents
Other assets

Total assets
Total liabilities

Net assets

25% interest in associated undertaking’s net assets
Transaction costs
Goodwill

Carrying value of interest in associated undertaking

1.1
(1.2)
(1.2)

(0.3)

As at
31 December 
2014
 £m

1.7
4.5

6.2
(6.1)

0.1

–
0.3
12.9

13.2

Achindra Online Marketing Private Limited (“justeat.in”)
In January 2015 the Group sold its shares in Achindra Online Marketing Private Limited to foodpanda. Accordingly, the Group’s 
investment in justeat.in was included in the consolidated balance sheet as at 31 December 2014 as an asset held for sale, at the lower 
of its fair value less costs to sell and carrying amount. 

115

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Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

20. Investments in associates (continued)
Summarised financial information in respect of justeat.in is set out below. The comparative information is set out below for the period 
from 14 November 2013, when justeat.in became an associated undertaking, to 31 December 2013:

Year ended 
31 December 
2014 
£m

Period ended 
31 December 
2013 
£m

Revenue
Underlying EBITDA
Loss after tax

The Group’s share of just-eat.in’s loss after tax

Cash and cash equivalents
Other net liabilities

Net assets

49.9% interest in justeat.in’s net assets
Goodwill

Carrying value of interest in associated undertaking

21. Deferred taxation
Deferred taxation is provided for as follows:

At 1 January 2013
Reclassification
(Debit)/credit to the income statement
Prior year adjustment
Amounts arising on acquisition of subsidiaries

At 31 December 2013
Reclassification
(Debit)/credit to the income statement
Credit to equity
Amounts arising on acquisition of subsidiaries

At 31 December 2014

Analysed as:
Deferred tax liability
Deferred tax asset

Net deferred tax (liability)/asset

0.3
(0.9)
(1.0)

(0.5)

–
(0.1)
(0.1)

(0.1)

As at
31 December 
2014
 £m

As at
31 December 
2013 
£m

0.5
(0.1)

0.4

0.2
–

0.2

Losses 
(assets) 
£m

Share-based 
payment 
(assets) 
£m

Short-term 
temporary 
differences 
(assets)
 £m

Acquired 
intangibles 
(assets)
 £m

Acquired 
intangibles 
(liabilities) 
£m

0.2
–
(0.1)
–
0.2

0.3
–
(0.1)
–
0.3

0.5

–
–
0.1
–
–

0.1
–
0.2
1.0
–

1.3

0.6
(0.1)
–
(0.2)
–

0.3
–
0.4
–
–

0.7

–
0.2
–
–
–

0.2
(0.2)
–
–
–

–

(0.7)
(0.1)
0.2
0.1
0.1

(0.4)
0.2
0.4
–
(3.1)

(2.9)

0.8
–

0.8

0.4
–

0.4

Total 
£m

0.1
–
0.2
(0.1)
0.3

0.5
–
0.9
1.0
(2.8)

(0.4)

As at 
31 December
2014 
£m

As at
31 December
2013 
£m

(2.9)
2.5

(0.4)

(0.4)
0.9

0.5

Deferred tax is provided in respect of temporary differences that have originated but not reversed at the balance sheet date and is 
determined using the tax rates that are expected to apply when the temporary differences reverse. Deferred tax assets are 
recognised only to the extent that it is probable that they will be recovered. 

116

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements22. Inventories

Finished goods

As at
31 December
2014 
£m

As at 
31 December
2013 
£m

0.9

0.8

Inventories are comprised of packaging materials and consumable items sold to restaurants. There is no material difference between 
the balance sheet value of stock and its replacement cost.

23. Trade and other receivables 

Amount receivable for the provision of services 
Allowance for doubtful debts

Other debtors
Prepayments
Amounts due from joint venture and associates

As at
31 December
2014 
£m

As at 
31 December
2013 
£m

2.6
(0.7)

1.9
5.7
2.6
–

10.2

1.4
(0.4)

1.0
0.2
2.4
0.3

3.9

As at 31 December 2013, the amounts due from joint venture and associates related to services provided to justeat.in and Eat On Line 
Sa, but paid for by the Group.

Trade receivables
Trade receivables disclosed above are classified as loans and receivables and are therefore measured at amortised cost. The average 
age of the trade receivables as at 31 December 2014 was 72 days (2013: 67 days). As at 31 December 2014, 42% (2013: 43%) of the 
trade receivables were less than 30 days old, 15% (2013: 14%) were between 30 and 60 days old, 8% (2013: 7%) were between 60 
and 90 days old and 35% (2013: 36%) were over 90 days old.

The Group has reviewed all balances and has made an allowance for debts which are considered unlikely to be collectable based on 
past default experience, and an analysis of the counterparty’s current financial position. Allowances against doubtful debts are 
recognised against trade receivables.

Trade receivables disclosed above include amounts which are past due at the reporting date but against which the Group has not 
recognised an allowance for doubtful receivables because there has not been a significant change in credit quality and the amounts 
are still considered recoverable. 

The Group does not hold any collateral or other credit enhancements over these balances. 

Movement in the allowance for doubtful debts:

Balance at the beginning of the year
Recognised on acquisition of subsidiary
Impairment losses recognised
Amounts written off during the year
Amounts recovered during the year

At 31 December

2014 
£m

0.4
0.1
0.3
(0.1)
–

0.7

2013 
£m

0.4
–
0.3
(0.2)
(0.1)

0.4

In determining the recoverability of a trade receivable, the Group considers any change in the credit quality of the trade receivable 
from the date credit was initially granted up to the reporting date. The concentration of credit risk is limited due to the consumer base 
being large and unrelated. The Directors consider that the carrying amount of trade and other receivables, after taking into account 
the allowance for doubtful debts, is approximately equal to their fair value. At 31 December 2014 £0.7 million (2013: £0.3 million) of 
the allowance for doubtful debts was in respect of receivables more than 120 days old. 

117

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

24. Trade and other payables 

Trade creditors 
Other creditors and accruals
Other taxes and social security 

As at 
31 December
2014 
£m

As at 
31 December
2013 
£m

33.3
19.7
6.1

59.1

20.2
9.2
4.0

33.4

Trade creditors and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. Included in the trade 
creditors balance are amounts owed to restaurants (2014: £27.7 million; 2013: £16.2 million). These amounts are typically settled on a 
fortnightly basis. The average credit period taken for restaurants is 8 days (2013: 7 days). For most suppliers no interest is charged on 
the trade payables for the first 30 days from the date of the invoice. 

The Group has financial risk management policies in place to ensure that all payables are paid within the pre-agreed credit terms. The 
Directors consider that the carrying amount of trade payables approximates to their fair value.

25. Deferred revenue

Current deferred revenue
Non-current deferred revenue

As at 
31 December 
2014 
£m

As at 
31 December 
2013 
£m

4.0
1.3

5.3

4.0
1.2

5.2

JCTs used by restaurants are paid for up front. This revenue is deferred over 36 months. A connection fee is also charged when 
restaurants join the network. This revenue is recognised over a 12 month period. 

In addition, our Danish and French based restaurant partners pay an annual subscription fee. This revenue is recognised over a 12 
month period.

26. Provisions for liabilities

Balance at 1 January
Contingent consideration arising on acquisition of Power & Power Inc.
Forward contracts to acquire non-controlling interests
Provision for employer’s social security on exercise of employee share options
Utilisation of provision for social security on exercise of employee share options
Unwinding of the present value of the non-current provision 
Foreign exchange movements
Released to the income statement

Balance at 31 December

This is split between current and non-current liabilities as follows: 

Current
Non-current

118

Notes

33
37
37

7

2014 
£m

0.1
–
9.1
0.5
(0.2)
0.1
(0.1)
–

9.5 

2013 
£m

0.7
0.1
–
–
–
0.1
–
(0.8)

0.1

As at
31 December
2014 
£m

As at 
31 December
2013 
£m

0.2
9.3

9.5

–
0.1

0.1

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements26. Provisions for liabilities (continued)
The provision in respect of the forward contracts to acquire non-controlling interests related to the Group’s commitments to buy-out 
the minority shareholders, of both FBA Invest SaS and Orogo Limited, in 2017. The amounts payable are dependent on the results of 
the businesses at the time. 

As at 31 December 2014, £0.3 million (2013: nil) of the provisions relate to employer’s social security costs that crystallise on the 
exercise of share options by employees. A further £0.1 million (2013: £0.1 million) relates to the purchase of Power & Power Inc in 
January 2013, and becomes payable in February 2017 if Just Eat Canada Inc. meets certain performance targets in 2016. 

27. Other long-term liabilities

Deferred consideration in respect of Power & Power Inc. 
Other long-term creditors 

As at
31 December
2014 
£m

As at 
31 December
2013 
£m

0.4
0.3

0.7

0.3
0.2

0.5

The deferred consideration in respect of the acquisition Power & Power Inc. is payable in January 2016. The other long-term creditor 
is payable in 2016 and relates to the purchase of a software licence. 

28. Share capital

At 1 January 2013
Shares issued
Options exercised
JSOP shares issued
Transfer to share premium

At 1 January 2014
Options exercised before bonus issue and 

consolidation

Issue of shares – JSOP
Bonus share issue
Share consolidation

Share capital after consolidation
Options exercised between bonus issue and 

consolidation and IPO

Reclassification to Ordinary Shares on IPO
Issue of shares on IPO
Warrants exercised on IPO
SIP issue of shares
Options exercised after IPO

At 31 December 2014

Number of issued shares  
(’000)

Ordinary 
shares

B Ordinary 
shares

Preference 
A shares

Preference 
B shares

Preference 
C shares

Total

8,355

1,001

4,973

1,809

2,503

18,641

6

–

46

–

–

18

–

–

–

–

–

–

–

–

–

–

–

–

–

–

6

18

46

–

8,407

1,019

4,973

1,809

2,503

18,711

–

424

6

–

–

–

–

–

–

–

6

424

23,835,954

2,765,862 13,422,667

4,881,211

6,755,249 51,660,943

(23,606,337) (2,739,218) (13,293,364) (4,834,190) (6,690,174) (51,163,283)

238,448

27,669

134,276

48,830

67,578

516,801

–

2,121

–

–

–

280,474

38,462

6,210

250

4,265

568,109

(29,790)

(134,276)

(48,830)

(67,578)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2,121

–

38,462

6,210

250

4,265

568,109

Total 
£m

0.1

–

–

–

(0.1)

–

–

–

5.2

–

5.2

–

–

0.4

0.1

–

–

5.7

On 20 March 2014 the Company’s share premium account was reduced by £40.0 million by way of a reduction of capital. On the same 
day the Company conducted a bonus issue of 2,699 shares for every one Ordinary Share, B Ordinary share, Preference A share, 
Preference B share and Preference C share in issue. This was followed by a consolidation of each of the Ordinary Shares, B Ordinary 
shares, Preference A shares, Preference B shares and Preference C shares such that the nominal value of each share increased from 
£0.0001 to £0.01.

On 24 March 2014 the Company re-registered as JUST EAT plc.

119

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

28. Share capital (continued)
On 8 April 2014 the Company’s Ordinary Shares were admitted to the High Growth Segment of the Main Market of the London Stock 
Exchange (the “Listing”). In conjunction, the Company made an initial public offering (“IPO”) of 38.5 million new one pence Ordinary 
Shares at a price of 260 pence per share. Also on this date, immediately prior to the Listing, 29.8 million B Ordinary shares, 134.3 
million Preference A shares, 48.8 million Preference B shares and 67.6 million Preference C shares converted to Ordinary Shares. 

Costs that related directly to the issue of new shares have been deducted from the share premium account. IPO costs that related to 
both the Listing and issue of new shares have been allocated between the share premium account and the income statement in 
proportion to the number of primary and secondary shares traded on admission. As a result, during the year ended 31 December 
2014, IPO costs totalling £4.5 million have been charged to the share premium account and IPO costs of £2.3 million were charged to 
the income statement. IPO costs of £1.4 million were charged to the income statement during the year ended 31 December 2013.

On 6 May 2014 the Company’s shares were admitted to trading on the premium listing segment of the Official List of the UK Financial 
Conduct Authority. This change had no effect on the issued share capital of the Company.

As at 31 December 2013, 45,500 Ordinary Shares and 222,700 B Ordinary shares had been issued to Appleby Trust (Jersey Trust) 
Limited under the Group’s Joint Share Ownership Plan (“JSOP”) arrangement. As at 31 December 2013, these shares were partly paid. 
This was in line with standard practice for such JSOP arrangements. These shares were fully paid up prior to the IPO, and all shares 
are now fully paid. 

Ordinary shares
Ordinary Shares have a par value of £0.01 each, and entitle the holders to receive notice, attend, speak and vote at general meetings. 
Holders of Ordinary shares are entitled to distributions of available profits pro-rata to their respective holdings of shares.

B Ordinary shares
B Ordinary shares had a par value of £0.01 each, and did not entitle the holders to receive notice, attend, speak or vote at any general 
meeting. The B Ordinary shares were convertible into Ordinary Shares on a one-for-one basis, upon the satisfaction of a range of 
criteria as set out in the Company’s Articles. Holders of B Ordinary shares were entitled to distributions of available profits together 
with the holders of Ordinary shares, Preference A shares, Preference B shares and Preference C shares (pari passu as if the all the 
classes shares constituted one class of share) pro-rata to their respective holdings of shares, only after aggregate distributions of 
£18.25 million had been made to the holders of Ordinary Shares, Preference A shares, Preference B shares and Preference C shares. 

The B Ordinary shares were converted into Ordinary Shares on 8 April 2014.

Preference A shares
Preference A shares had a par value of £0.01 each, and entitled the holders to receive notice, attend, speak and vote at general 
meetings. The Preference A shares were convertible at any time into Ordinary shares on a one-for-one basis, subject to the majority 
of Preference A shareholders serving notice to the Company. Holders of Preference A shares were entitled to distributions of available 
profits together with the holders of Ordinary shares, Preference B shares and Preference C shares, and, to the extent that the 
aggregate amount of distributions, both paid to date and for the current financial year, exceed £18.25 million, with the B Ordinary 
shareholders (pari passu as if the all the classes shares constituted one class of share) pro-rata to their respective holdings of shares. 

The Preference A shares were converted into Ordinary Shares on 8 April 2014.

Preference B shares
Preference B shares had a par value of £0.01 each, and entitled the holders to receive notice, attend, speak and vote at general 
meetings. The Preference B shares were convertible at any time into Ordinary shares on a one-for-one basis, subject to the majority 
of Preference B shareholders serving notice to the Company. Holders of Preference B shares were entitled to distributions of available 
profits together with the holders of Ordinary Shares, Preference A shares and Preference C shares, and, to the extent that the 
aggregate amount of distributions, both paid to date and for the current financial year, exceed £18.25 million, with the B Ordinary 
shareholders (pari passu as if the all the classes shares constituted one class of share) pro-rata to their respective holdings of shares.

The Preference B shares were converted into Ordinary Shares on 8 April 2014.

120

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements28. Share capital (continued)
Preference C shares
Preference C shares had a par value of £0.01 each, and entitled the holders to receive notice, attend, speak and vote at general 
meetings. The Preference C shares were convertible at any time into Ordinary shares on a one-for-one basis, subject to the majority 
of Preference C shareholders serving notice to the Company. Holders of Preference C shares were entitled to distributions of available 
profits together with the holders of Ordinary shares, Preference A shares and Preference B shares, and, to the extent that the 
aggregate amount of distributions, both paid to date and for the current financial year, exceed £18.25 million, with the B Ordinary 
shareholders (pari passu as if the all the classes shares constituted one class of share) pro-rata to their respective holdings of shares.

The Preference C shares were converted into Ordinary shares on 8 April 2014.

29. Share premium account

At 1 January 2013
Transfer from share capital
Arising on issue of shares 

At 31 December 2013
Issue of shares – JSOP 
Bonus share issue 
Share consolidation 

Share premium after consolidation
Arising on issue of shares on IPO 
IPO share issue costs 
Arising on warrants exercised on IPO
Arising on issue of shares under the JUST EAT Share Incentive Plan (“SIP”) 
Arising on exercise of share options 

At 31 December 2014

30. Other reserves

At 1 January 2013
Currency translation differences – Group
Currency translation differences – Joint venture and associates
Treasury shares

At 31 December 2013
Currency translation differences – Group
Currency translation differences – Joint venture and associates
JSOP subscription
Exercise of JSOP awards
SIP subscription
Reclassified to income statement (notes 19, 34)

At 31 December 2014

Translation 
reserve 
£m

Merger 
reserve 
£m

(0.5)
(0.1)
0.2
–

(0.4)
(1.9)
(0.8)
–
–
–
3.5

0.4

1.9
–
–
–

1.9
–
–
–
–
–
–

1.9

Notes

39
28
28

28

Treasury 
shares  
reserve 
£m

–
–
–
(0.2)

(0.2)
–
–
(7.9)
0.1
(0.6)
–

(8.6)

£m

55.6
0.1
0.1

55.8
13.2
(5.2)
(40.0)

23.8
99.6
(4.5)
0.4
0.7
0.5

120.5

Total 
£m

1.4
(0.1)
0.2
(0.2)

1.3
(1.9)
(0.8)
(7.9)
0.1
(0.6)
3.5

(6.3)

121

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

30. Other reserves (continued)
Translation reserve
Exchange differences relating to the translation of the net assets, income and expenses of the Group’s foreign operations, from their 
functional currency into the parent’s reporting currency, being Pound Sterling, are recognised directly in the translation reserve. 

Merger reserve
In July 2009 a group reconstruction was undertaken. Under this reconstruction Ordinary Shares were issued and cancelled and 
Preference A shares were issued. This was treated as a common control transaction under IFRS as the ultimate shareholders and their 
relative rights were the same before and afterwards. This reserve represents the difference between the nominal value of the shares 
issued and the nominal value of the shares on the group reorganisation in July 2009. The balance of this account has not changed and 
remains at £1.9 million as at 31 December 2014.

Treasury shares reserve
This reserve arose when the Group issued equity share capital under its JSOP and SIP, which are held in trust by the trustee of the 
Group’s employee benefit trust (“EBT”). See note 37 for more information on the JSOP and SIP.

31. Retained earnings/(accumulated losses)

At 1 January 2013
Profit attributable to owners of the Company
Credit to equity in respect of the share based payment charge
Adjustments arising from changes in NCI:
– Buy-out of minority shareholdings in Just Eat Canada Inc.
– Justeat.in

At 31 December 2013
Profit attributable to owners of the Company
Credit to equity in respect of the share based payment charge
Tax on share options
Capital reduction 
Dividend for the year
Adjustment arising on change in holding in justeat.in
Forward contracts to acquire non-controlling interests in:
– FBA Invest SaS in 2017 
– Orogo Limited in 2017

At 31 December 2014

Notes

37

37

28
15

33
33

£m

(10.4)
7.0
1.7

(2.1)
(0.1)

(3.9)
52.0
4.4
2.3
40.0
(18.1)
0.2

(10.2)
(3.6)

63.1

Under IAS 12, to the extent that the tax deduction available on the exercise of share options is equal to, or is less than, the 
cumulative share-based payment charge calculated under IFRS 2, current and deferred tax is recognised through the income 
statement. However, when the tax deduction is greater than the cumulative expense, the incremental current tax deduction and 
deferred tax recognition is recognised in equity. 

122

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements32. Non-controlling interest

At 1 January 2013
Share of loss for the year
Adjustment to NCI on Eat.ch becoming a subsidiary
Adjustment to NCI on increase in the Group’s ownership interest in Eat.ch
Buyout of Just Eat Canada Inc. minority shareholdings

At 31 December 2013
Share of loss for the year
Adjustment to NCI on acquisition of Orogo Ltd 
Adjustment to NCI on FBA Invest SaS becoming a subsidiary 

At 31 December 2014

Notes

33
33

£m

(0.3)
(0.2)
0.4
0.1
0.4

0.4
(0.2)
0.3
0.3

0.8

FBA Invest SaS
The following table sets out the summary consolidated financial information in respect of FBA Invest SaS as at and for the six months 
ended 31 December 2014.

Six months 
ended 
31 December 
2014
£m

Revenue
Underlying EBITDA
Loss after tax

Cash 
Other current assets

Total current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

Net assets

Non-controlling interest

4.8
0.3
(0.3)

As at 
31 December 
2014
£m

3.8
1.1

4.9
7.1

12.0

(8.5)
(2.3)

(10.8)

1.2

0.2

Summary financial information is not provided in respect of Eat.ch or Orogo Limited, as their non-controlling interests are not material 
to the Group.

123

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

33. Business combinations

Fair values of net assets acquired:
Cash
Borrowings
Loans from selling shareholders
Intangible assets – Restaurant contracts
Intangible assets – Brand
Intangible assets – Other
Deferred tax asset in respect of losses
Deferred tax liability on intangible assets
Receivables
Other net assets

Goodwill
Non-controlling interest 

Total consideration

Satisfied by:
Cash
Fair value of previously held interest
Fair value of option 
Capital contribution

Net cash outflow arising on acquisition:
Cash consideration
Repayment of shareholder loans
Cash acquired
Debt acquired

Net cash outflow

Contribution since control obtained: 
– Revenue
– Underlying EBITDA

FBA Invest 
SaS** £m

Meal2Go 
£m

Other 
£m

Total 
£m

2.8
(0.5)
–
3.4
4.1
0.4
0.1 
(2.5)
1.2
(7.6) 

1.4 
39.7 
(0.3) 

40.8

5.8
25.5 
9.5
–

40.8 

5.8
–
(2.8)
0.5

3.5

4.8 
0.3

–
–
(0.7)
0.2 
–
2.3
0.2 
(0.5)
–
0.4

1.9 
1.8 
–

3.7

3.0
–
–
0.7

3.7

3.0
0.7
–
–

3.7

0.5
–
–
0.2
–
0.3
–
(0.1)
–
(0.1)

0.8
1.6
(0.3)

2.1

2.1 
–
–
–

2.1

2.1 
–
(0.5)
–

1.6 

n/a*
n/a*

n/a*
n/a*

3.3
(0.5)
(0.7)
3.8
4.1
3.0
0.3
(3.1)
1.2
(7.3)

4.1
43.1
(0.6)

46.6

10.9
25.5
9.5
0.7

46.6

10.9
0.7
(3.3)
0.5

8.8

Total 
£m

If the acquisitions had completed on 1 January 2014 they would have contributed the following results for the year ended 31 
December 2014:

FBA Invest 
SaS £m

Meal2Go 
£m

Other 
£m

 – Revenue
 – Underlying EBITDA

9.1 
0.6

n/a*
n/a* 

n/a*
n/a*

Transaction costs incurred on acquisition

0.1

0.1

0.2

0.4

* 

Immediately after acquisition, Meal2Go’s orders were diverted to Justeat.co.uk Limited, from which time it was not possible to track separately the results of Meal2Go. Similarly, 
Eatcity’s orders were immediately diverted to Just-Eat Ireland Limited. As a result it is not possible to disclose the post-acquisition contribution of these businesses.

**  The FBA acquisition accounting is provisional in certain respects. See the following page.

124

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements33. Business combinations (continued)
Net cash outflow on acquisition of subsidiaries
The net cash outflow on acquisition of subsidiaries for the year ended 31 December 2014 is shown within the table above. For the 
year ended 31 December 2013, the net cash outflow of £3.7 million principally related to the buy-out of the Just Eat Canada Inc. 
minority shareholders (£1.3 million) and deferred consideration payments in respect of the Group’s 2012 acquisition of Just-Eat 
Benelux BV (£2.2 million).

FBA Invest SAS 
On 23 December 2011 the Group acquired 50% of the share capital of FBA Invest SaS (“FBA”), which owns 100% of the share capital 
of Eat OnLine Sa (“EOL”), the company trading under the brand ALLORESTO.fr. At the time of acquiring the shareholding, the Group 
entered into a joint venture agreement with the other shareholders; which contained two options. The Group had the first option to 
buy 30-50% more of the shareholding not already held, thus obtaining between 80-100% of FBA’s share capital. The second option 
was held by the other 50% shareholders and only became exercisable should the aforementioned option lapse.

It was at the JV partners’ discretion to determine how much of the first option above 30% could be exercised. In June 2014 the Group 
received notification that the option was over 30% of the share capital of FBA. The Group exercised the option in July 2014, thereby 
obtaining control of FBA. The consideration paid, of £5.8 million, was based on a pre-determined range of prices set out in the 2011 
share purchase agreement.

At this point, the Group became committed to acquiring the minority 20% shareholder in 2017. The amount payable in 2017 is 
dependent upon the performance of EOL at that time. The Directors have estimated that the amount payable in 2017 will be €6.9 
million. As a result a provision of £5.6 million was established in July 2014, being the discounted Pound Sterling amount of the 
estimated amount payable. 

Up until July 2014, the Group’s 50% interest in FBA was accounted for as a joint venture using the equity accounting method. From 
the time the Group obtained control of FBA, in July 2014, FBA and EOL were accounted for as subsidiaries. As obtaining control of FBA 
and EOL was achieved in stages, the provisions of IFRS 3 relating to step-acquisitions have been applied.

The goodwill arising on the acquisition of FBA and EOL was principally attributable to the future growth of EOL’s business, through 
expansion of the network of restaurant partners and through growth in the numbers of orders per restaurant. In addition, the 
goodwill balance represented the value of EOL’s active consumer base and its assembled workforce. The goodwill balance will not be 
deductible for tax purposes.

A gain of £32.0 million was recognised as a result of the transactions surrounding the acquisition of FBA. This gain was comprised 
as follows:

£m

Gain on deemed disposal of joint venture interest in FBA (note 19)
Fair value gain in respect of the second completion option
Fair value gain in relation to minority shareholder buy-out

Total gain recognised in the income statement

17.8
9.5
4.7

32.0

The gains are based on the Directors’ valuation of FBA and EOL. The gain on the deemed disposal of the joint venture interest 
represents the fair value of the consideration received of £25.5 million, less the carrying value of the joint venture interest, of 
£7.2 million and the cumulative foreign currency translation differences previously booked to equity, of £0.5 million.

The fair value gain in respect of the second completion option represents the difference between the fair value of the additional 30% 
shareholding in FBA, of £15.4 million and the amount paid for the holding, of £5.8 million. At the time the Directors’ estimate of the 
cost of exercising the second completion option equated to their estimate of the fair value of the holding that would be acquired 
through exercising the option. 

The fair value gain in relation to the minority shareholder buy-out provision represents the difference between the estimated fair 
value of the 20% minority shareholding in FBA, of £10.2 million, and the amount at which the Directors’ expect to acquire the holding 
for in 2017, of £5.5 million (discounted for the time value of money). The estimated fair value of the 20% minority shareholding in 
FBA, of £10.2 million, has been charged to equity.

The FBA acquisition accounting is provisional in respect of certain liabilities for which more information as to their fair value may come 
to light in the future.

125

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

33. Business combinations (continued)
Meal2Go
On 27 February 2014, the Group acquired the entire share capital of Meal2Order.com Limited (“Meal2Go”) for cash consideration 
totalling £3.7 million, including the repayment of loans from the selling shareholders, of £0.7 million. The Group obtained control of 
Meal2Go and as a result the acquisition has been accounted for as a business combination in accordance with IFRS 3.

Meal2Go was principally acquired for its leading EPOS (Electronic Point-Of-Sale) technology, specifically designed for the 
takeaway industry. 

The goodwill arising on the acquisition of Meal2Go was attributable to the value of the Group being able to roll out Meal2Go’s EPOS 
technology to its network of restaurants, the value associated with the Group’s competitors not being able to own the EPOS 
technology and the value of Meal2Go’s assembled workforce. The goodwill balance will not be deductible for tax purposes.

Other acquisitions
Orogo Limited
On 10 July 2014, the Group acquired 45% of the ordinary share capital of Orogo Limited (“Orogo”). On the same day it increased its 
holding to 60% through a share subscription, providing working capital to the business. The Group obtained control of Orogo and as a 
result the acquisition has been accounted for as a business combination, in accordance with IFRS 3. 

Orogo is an innovative collection only app, which enables consumers to order and pay for their lunch in advance and collect at their 
convenience, from some of central London’s most popular restaurants.

£0.6 million of goodwill was recognised on the acquisition of Orogo. The goodwill was attributable to the future growth of the business 
and the value to the Group of Orogo’s collection knowhow. The goodwill balance will not be deductible for tax purposes.

The Group is committed to acquiring the minority shareholdings in Orogo in 2017 for consideration based on the performance of the 
business at that time. A provision of £3.6 million was established for this commitment, being the discounted (for the time value of 
money) fair value of the estimated consideration payable. £3.6 million has been charged to equity as a result.

Eatcity.ie
On 3 November 2014, the Group acquired 100% of the ordinary share capital of Eatcity Limited (“Eatcity”), which traded as Eatcity.ie 
in Ireland. The Group obtained control of Eatcity and as a result the acquisition has been accounted for as a business combination in 
accordance with IFRS 3. 

Goodwill of £0.9 million was recognised on the acquisition of Eatcity. The goodwill was attributable to the future growth of the Eatcity 
business, expected synergy cost savings from merging the two businesses and the value associated with the Group’s competitors not 
being able to acquire Eatcity. The goodwill balance will not be deductible for tax purposes.

Menu Express and Delivery Town
During 2014, Just Eat Canada Inc purchased the assets of two small businesses. Goodwill balances totalling £0.1 million were 
recognised in respect of these acquisitions.

34. Brazilian merger
On 3 November 2014, the Group’s wholly owned subsidiary, Justeat Brasil Servicos Online LTDA (“JE Brazil”), merged with the iFood 
group. The Group contributed JE Brazil and £3.5 million of working capital to the merger. In return it gained a 25% stake in the 
holding company of the merged group, IF-JE Participações Ltda (“IF-JE”).

A gain of £5.8 million was recorded on the disposal of JE Brazil. This gain was calculated as follows: 

Fair value of consideration received
Working capital contributed
De-recognition of net assets of JE Brazil (including £0.7 million of goodwill)
De-recognition of cumulative foreign translation losses recognised in equity

Gain on disposal of JE Brazil

The fair value of the consideration received was based on the Directors’ valuation of the iFood Group.

£m

14.0
(3.5)
(1.7)
(3.0)

5.8

126

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements34. Brazilian merger (continued)
The Group’s interest in IF-JE has been accounted for as an associated undertaking in accordance with IAS 28. The acquisition of the 
interest in the associated undertaking has provisionally been accounted for as follows:

£m

Provisional fair value of net assets acquired:
Cash and cash equivalents
Restaurant contracts intangible asset
Deferred tax liability on intangible assets
Other net liabilities

Goodwill

Total consideration

Satisfied by:
Fair value of JE Brazil
Cash working capital contribution
Transaction costs

Total consideration

Net cash outflow arising on Brazilian merger:
Cash working capital contribution
Transaction costs
Disposal of JE Brazil cash

Net cash outflow

1.1
0.7
(0.2)
(0.9)

0.7
13.6

14.3

£m

10.5
3.5
0.3

14.3

3.5
0.3
0.6

4.4

The goodwill arising on the acquisition of the Group’s stake in IF-JE principally related to the future growth of the business. In 
addition, the goodwill represented the synergy cost savings that are expected from the merger and the value of the assembled 
workforce. The goodwill balance will not be deductible for tax purposes.

Due to the complexities of the merger, the IF-JE acquisition accounting is provisional in respect of the fair values of the assets and 
liabilities acquired. 

The results of IF-JE since the merger are disclosed in note 20.

35. Operating lease arrangements
The group as lessee

Minimum lease payments under operating leases recognised as an expense in the year

Year ended 
31 December
2014 
£m

Year ended 
31 December
2013 
£m

2.5

1.8

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows:

Within one year
In the second to fifth years inclusive

Property
2014 
£m

2.6
1.6

4.2

 Plant and 
Equipment
2014 
£m

0.4
0.4

0.8

Property
2013 
£m

2.0
2.7

4.7

Plant and 
Equipment
2013 
£m

0.5
0.6

1.1

127

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
 
 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

36. Net cash inflow from operating activities

Operating profit for the year
Adjustments for:
Share of results of joint venture and associates
Depreciation of property, plant and equipment
Amortisation of intangible assets
Non-cash long-term employee incentive costs
Other non-cash items

Operating cash flows before movements in working capital
Increase in inventories
Increase in receivables
Increase in payables
Increase in deferred income

Cash generated by operations
Income taxes paid

Net cash inflow from operating activities

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

19.0 

6.8

0.8
3.3
2.7
4.7
(0.3)

30.2
(0.2)
(6.8) 
19.2
0.1

42.5
(4.4)

38.1

–
2.7
0.9
1.7
(0.3)

11.8
(0.3)
(0.2)
10.6
1.5

23.4
(4.2)

19.2

37. Share-based payments
The Group operates a number of equity-settled share-based compensation plans. In accordance with IFRS 2 Share-based payments, 
the value of the awards are measured at fair value at the date of the grant. The fair value is expensed on a straight line basis over the 
vesting period, based on the management’s estimate of the number of shares that will eventually vest. The fair value of the options 
granted is calculated using the Black-Scholes option pricing model, taking into account the terms and conditions upon which the 
options were granted. 

The total expense recorded in relation to the long-term employee incentives was £4.9 million (2013: £1.7 million). This charge is 
comprised of £4.4 million (2013: £1.7 million) in respect of share-based payments and £0.5 million (2013: nil) in respect of employer’s 
social security costs on the exercise of options. As at 31 December 2014, the provision for social security costs on the exercise of 
options was £0.3 million (2013: nil).

The Company operates the JUST EAT plc Enterprise Management Incentive Scheme (“EMI Scheme”), the JUST EAT plc Company 
Share Option Plan (“CSOP”) and the JUST EAT Share Incentive Plan (“SIP”) for employees of the Group. 

During 2014, the share option plans were revised to take account of the bonus issue and consolidation of shares that were undertaken 
prior to the Company’s IPO (see note 28). 

EMI Scheme
Under the terms of the EMI Scheme, the Board granted options to certain employees of the Group to purchase shares in the 
Company. Options are no longer being granted under this scheme.

CSOP
Under the terms of the CSOP, the Board may grant options to purchase Ordinary shares in the Company. The CSOP is an equity-
settled share option scheme approved by Her Majesty’s Revenue & Customs (“HMRC”) and was established in 2011. 

Under the CSOP, the Board may grant options over shares in the Company to eligible employees. The eligible employees to whom 
options are granted and the terms of such options are determined by the Board. All employees are eligible to participate in the CSOP, 
including employees of the Company’s subsidiaries, but not all grants are approved by HMRC. Options are not transferable.

The exercise price of options may not be less than the market value of the Company’s shares on the date of grant, in order for the 
scheme to qualify as an approved HMRC scheme.

Vested options in the CSOP scheme became exercisable on the Company’s IPO in April 2014.

128

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements37. Share-based payments (continued)
EMI Scheme and CSOP
Options are exercisable at a price equal to the estimated fair value of the Company’s shares on the date of grant. Options vest in 
stages over a three-year period commencing on a specified date which is typically one year after the date of grant. Options are 
forfeited if an employee leaves the Group before the options vest and expire if they remain unexercised ten years after the date of 
grant. Details of the share options granted, under the EMI Scheme and CSOP, are as follows:

Outstanding at 1 January
Granted during the year
Forfeited during the year
Exercised during the year

Outstanding at 31 December

Exercisable at 31 December

2014 
Number of 
share options 
(‘000)

14,148
1,292
(1,296)
(6,548)

7,596

1,572

2014 
Weighted 
average 
exercise 
price 
(pence)

18.1
57.5
30.5
5.1

34.0

16.2

2013 
Number of 
share options 
(‘000)

12,177
3,294
(837)
(486)

14,148

5,103

2013 
Weighted 
average 
exercise 
price 
(pence)

14.4
34.0
22.2
2.7

18.1

3.6

The weighted average exercise price of share options exercised during the year was 5.1 pence (2013: 2.7 pence). The options 
outstanding at 31 December 2014 had a weighted average exercise price of 34.0 pence (2013: 18.1 pence) and a weighted average 
remaining contractual life of 8.3 years (2013: 8.6 years). 

SIPs
Under the terms of the SIP, the Board may award Ordinary shares in the Company at no cost to the employee. The SIP is an equity-
settled share option scheme approved by HMRC and was established in 2014. The shares vest between three and five years after 
grant. Awards over 472,465 Ordinary Shares were granted on the date of the IPO. The fair value of the share on the date of grant was 
£2.60. Since grant 81,270 awards have been forfeited. As at 31 December 2014 there were 391,195 SIP awards outstanding, all of 
which vest on 8 April 2017.

Joint Share Ownership Plan (“JSOP”)
The JSOP is a share ownership scheme under which the employee and Appleby Trust (Jersey Trust) Limited, the EBT Trustee (“EBT 
Trustee”), hold a joint interest in Ordinary Shares. 

Interests under the JSOP take the form of restricted interests in Ordinary Shares in the Company. An interest permits a participant to 
benefit from the increase (if any) in the value of a number of Ordinary Shares in the Company over specified threshold amounts. In 
order to acquire an interest, a participant must enter into a joint share ownership agreement with the EBT Trustee, under which the 
participant and the EBT Trustee jointly acquire the shares and agree that when the shares are sold the participant has a right to 
receive the proportion of the sale proceeds that exceed the threshold amount.

The vesting of interests granted to employees is subject to the option holder continuing to be employed by the Group. Interests vest 
in stages over a three year period commencing on a specified date typically one year after the date of the grant. The fair value of 
interests awarded under the JSOP was determined using the Black-Scholes Option Pricing Model. Details of the JSOP interests are 
shown below:

Outstanding at 1 January
Granted during the year
Forfeited during the year
Exercised during the year

Outstanding at 31 December

Exercisable at 31 December

2014 
Number of 
JSOP awards 
(‘000)

17,990
709
(27)
(1,886)

16,786

5,066

2014 
Weighted 
average 
exercise 
price 
(pence)

45.6
57.7
57.7
12.3

49.9

23.9

2013 
Number of 
JSOP awards 
(‘000)

6,013
11,977
–
–

17,990

6,013

2013 
Weighted 
average 
exercise 
price 
(pence)

12.3
62.4
–
–

45.6

12.2

129

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

37. Share-based payments (continued)
Assumptions
In determining the fair value of the options and interests granted under the EMI Scheme, CSOP and JSOP, the Black-Scholes Option 
Pricing Model was used with the following inputs:

Year ended 
31 December
2014

Year ended 
31 December
2013

Weighted average share price
Weighted average exercise price
Expected volatility
Expected life
Risk-free rate
Expected dividend yields

168p
91p
58p
34p
34.6%
39.7%
36-48 months
36-48 months
0.38%-1.69% 0.38% – 1.69%
0.0%

0.0%

Expected volatility was determined by comparing the Company to others of a similar size or operating in a similar field. The expected 
life used in the model was management’s best estimate, adjusted for the effects for non-transferability, exercise restrictions and 
behavioural considerations. All such share awards are equity-settled.

38. Financial instruments
Financial instruments comprise both financial assets and financial liabilities. The carrying value of these financial assets and liabilities 
approximate their fair value.

Financial assets in the Group comprise trade and other receivables, cash and cash equivalents and a derivative financial instrument. 
The classification of these financial assets is set out in the table below. Financial liabilities comprise trade and other payables, other 
long-term liabilities, borrowings and provisions for liabilities which are classified as other financial liabilities.

Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as going concerns. The capital structure of 
the Group consists of cash and cash equivalents and equity attributable to equity holders of the parent, comprising issued capital, 
reserves and retained earnings as disclosed in notes 28 to 31. As disclosed in note 41, subsequent to the year end the Group signed a 
£90 million revolving credit facility. The Group is not subject to any externally imposed capital requirements.

Financial risk management objectives
The main financial risks faced by the Group are credit risk, liquidity risk and market risk, which include interest rate risk and currency 
risk. The Board regularly reviews these risks. The Group does not enter into or trade financial instruments, including derivative 
financial instruments, for speculative purposes.

Categories of financial instruments

Financial assets
Loans and receivables
Cash and cash equivalents
Trade and other receivables (excluding prepayments)
Fair value through profit and loss
Derivative financial instrument 

Total financial assets

Financial liabilities 
Financial liabilities at amortised cost
Borrowings
Trade and other payables
Provisions for liabilities
Other long-term liabilities

Total financial liabilities

130

As at 
31 December
2014 
£m

As at 
31 December
2013 
£m

164.4
7.6

0.4

172.4

0.3
59.1
9.5
0.7

69.6

61.6
1.5

–

63.1

–
33.4
0.1
0.5

34.0

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements38. Financial instruments (continued)
Cash and cash equivalents comprise cash and short-term bank deposits with an original maturity of three months or less. The carrying 
amount of these assets is equal to their fair value.

Market risk
The Group’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and interest rates.

Foreign currency risk management
The Group undertakes transactions denominated in foreign currencies; consequently exposures to exchange rate fluctuations arise. 

The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date 
were as follows:

 Assets as at 31 December

 Liabilities as at 31 December

Euros
Canadian Dollars
Danish Kroner
Norwegian Kroner
Swiss Francs
Brazilian Reals

2014
 £m

9.9
1.4
10.5
0.4
0.5
–

2013 
£m

2.6
0.9
5.4
0.3
0.2
0.4

2014 
£m

14.9
2.2
4.8
0.4
0.3
–

2013
 £m

3.6
1.4
3.9
0.3
0.3
0.5

Foreign currency sensitivity analysis
The Group is primarily exposed to the Euro, Danish Krone and Canadian Dollar.

The following table details the Group’s sensitivity to a 10% depreciation and 10% appreciation in Pound Sterling against the relevant 
foreign currencies. 10% is the sensitivity rate used when reporting foreign currency risk internally to key management personnel and 
represents management’s assessment of a reasonably possible change in foreign exchange rates. The sensitivity analysis includes 
only outstanding foreign currency denominated monetary items and adjusts their translation at the period end for a 10% change in 
foreign currency rates. The sensitivity analysis includes external loans as well as loans to foreign operations within the Group. 

Impact on income statement or other comprehensive income/(loss)

Euros
Canadian Dollars
Danish Kroner

Appreciation in Pound Sterling

Depreciation in Pound Sterling

Income 
statement
2014 
£m

0.5
–
–

Equity
2014 
£m

–
0.1
(0.5)

Income 
statement
2013
 £m

–
–
–

Equity
2013
 £m

0.1
–
(0.1)

Income 
statement
2014
 £m

(0.6)
–
–

Equity
2014
 £m

–
(0.1)
0.6

Income 
statement
2013
 £m

–
–
–

Equity
2013
 £m

(0.1)
(0.1)
0.2

The Group’s sensitivity to fluctuations in foreign currencies is the result of increased activity in the foreign owned subsidiaries which 
has led to a significant increase in foreign currency denominated trade payables, trade receivables and intercompany borrowings. 

Interest rate sensitivity analysis
The sensitivity analyses below have been determined based on the exposure to interest rates at the balance sheet date. For assets 
and floating rate liabilities, the analysis is prepared assuming the amount of asset/liability outstanding at the balance sheet date was 
outstanding for the whole year. A 10% increase or decrease in the interest rate is used when reporting interest rate risk internally to 
key management personnel and represents management’s assessment of the reasonably possible change in interest rates. 

If interest rates had been 10% higher/lower and all other variables were held constant, the Group’s:

•   profit before taxation for the year ended 31 December 2014 would increase by £41,000 (2013: £16,000); and 

•   there would have been no effect on amounts recognised directly in equity.

131

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

38. Financial instruments (continued)
Credit risk management
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. The 
Group’s exposure and the credit ratings of its major counterparties are continuously monitored.

Trade receivables consist of a large number of consumers, spread across geographical areas. Ongoing credit evaluation is performed 
on the financial condition of accounts receivable and, where appropriate, credit guarantee insurance cover is purchased.

The carrying amount of financial assets recorded in the financial statements, which are stated net of impairment losses, represents 
the Group’s maximum exposure to credit risk as no collateral or other credit enhancements are held.

The credit risk on liquid funds is limited because the counterparties are banks with high credit ratings assigned by international credit 
rating agencies.

Liquidity risk management
Ultimate responsibility for liquidity risk management rests with the Board, which has established an appropriate liquidity risk 
management framework for the management of the Group’s short, medium and long-term funding and liquidity management 
requirements. The Group manages liquidity risk by maintaining adequate cash reserves, by continuously monitoring forecast and 
actual cash flows, and by matching the maturity profiles of financial assets and liabilities. In addition, subsequent to the year end the 
Group signed a £90 million revolving credit facility, see note 41 for further details.

Liquidity and interest risk tables
The following tables detail the Group’s remaining contractual maturity for its financial liabilities with agreed repayment periods. The 
tables have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the Group 
can be required to pay. The table includes both interest and principal cash flows. To the extent that interest flows are floating rate, 
the undiscounted amount is derived from interest rate curves at the balance sheet date. The contractual maturity is based on the 
earliest date on which the Group may be required to pay.

Less than 
1 year 
£m

59.3
0.3

59.6
–

59.6

33.4

33.4
–

33.4

1-2 years 
£m

2-5 years 
£m

5+ years 
£m

Total 
£m

0.3
–

0.3
–

0.3

0.2

0.2
–

0.2

10.6 
–

10.6
(0.9)

9.7

0.5

0.5
(0.1)

0.4

–
–

–
–

–

–

–
–

–

70.2
0.3

70.5
(0.9)

69.6

34.1

34.1
(0.1)

34.0

Weighted 
average 
effective 
interest rate
%

31 December 2014
Non-interest bearing
Fixed interest rate instruments

Discount for time value of money

31 December 2013
Non-interest bearing

Discount for time value of money

–
2.04

–

–

–

132

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements38. Financial instruments (continued)
The following table details the Group’s expected maturity for its financial assets and has been drawn up based on the undiscounted 
contractual maturities of the financial assets, including interest that will be earned on those assets.

31 December 2014
Non-interest bearing
Fixed interest rate instruments

31 December 2013
Non-interest bearing
Fixed interest rate instruments

Weighted 
average 
effective 
interest rate
%

–
0.5

–
0.4

Less than 
1 month 
£m

1-3 months
 £m

3 months to 
1 year 
£m

1-5 years 
£m

5+ years 
£m

Total
 £m

42.4
97.7

140.1

29.0
29.1

58.1

–
32.3

32.3

–
5.0

5.0

–
–

–

–
–

–

–
–

–

–
–

–

–
–

–

–
–

–

42.4
130.0

172.4

29.0
34.1

63.1

The Group has previously had access to financing overdraft facilities, which as of the balance sheet date have all been cancelled. The 
Group expects to meet its obligations from operating cash flows and proceeds of maturing financial assets.

Derivative financial instrument
At the time the Group acquired Sindelantal Internet S.L. in 2012, it granted a loan to selling shareholders in order that they could 
provide working capital to their Mexican business. Part of the loan was convertible into a minority shareholding in the holding 
company of the Mexican business. The embedded option was recognised on the 31 December 2014 balance sheet at a fair value of 
£0.4 million (2013: nil). The fair value gain arising during 2014, of £0.4 million (2013: nil), was recognised within “Other gains” in the 
Income Statement. The fair value was based on an offer made for the business around the time of the Group’s year end. This 
unobservable market information ranks as level 3 data in the fair value hierarchy (see note 3d).

39. Related party transactions
The following table provides the total amount of transactions that have been entered into with related parties (other than key 
management personnel) for the relevant financial year together with amounts owed by and to related parties at the balance sheet date. 

Associates:

Achindra Online Marketing Private Limited

*  The amounts are classified as trade receivables and trade payables respectively.

Compensation of key management personnel of the Group

Short-term employee benefits
Post-employment pension
Termination benefits
Share-based compensation

Total compensation of key management personnel

Year ended 31 December

As at 31 December

Sales to 
related parties 
£m

Purchases from 
related parties
£m

Amounts owed 
by related 
parties* 
£m

Amounts owed 
to related 
parties* 
£m

2014
2013

–
–

–
–

–
0.1

–
–

Year ended 
31 December 
2014 
£m

Year ended 
31 December 
2013 
£m

2.2
–
0.2
2.3

4.7

1.6
0.1
0.4
0.9

3.0

The amounts disclosed in the table are the amounts recognised as an expense during the reporting period related to key management 
personnel. The amounts in respect of share-based compensation are the IFRS 2 charges. Key management personnel are members of 
the Board and members of the Group’s Executive Team. Further information on the remuneration of the Directors and Directors 
interests in Ordinary Shares of the Company are disclosed in the Report of the Remuneration Committee on pages 58 to 80. 

133

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

39. Related party transactions (continued)
On 24 March 2014, prior to the IPO, the Company called all the unpaid subscription amounts, totalling £13.2 million, in respect of 
certain shares issued under the JSOP. In order to facilitate this, the Company made loans to participants of the JSOP and Appleby 
Trust (Jersey Trust) Limited totalling £5.3 million and £7.9 million, respectively. The loans provided to the participants of the JSOP 
included loans to key management personnel totalling £4.9 million. As at 31 December 2014, the amount due from key management 
personnel in respect of these loans was £4.8 million (2013: nil). This included £3.0 million in respect of Directors of the Company 
(2013: nil).

During the year ended 31 December 2014 dividends totalling £0.3 million (2013: nil) were paid to key management personnel. Of this, 
£0.2 million (2013: nil) was paid to Directors of the Company.

The weighted average subscription price of the JSOP awards was 28 pence. Should the Company’s share price fall below the 
subscription price, on exercise by the employee or on the Company calling the loans, the Company has guaranteed to fund the 
shortfall.

Key management personnel’s interests in the JSOP and EMI Scheme
The outstanding share options and awards held by key management personnel are summarised below:

Issue date

2011
2011
2011
2013
2013
2013
2013
2013
2013
2013
2013

31 December 2014
Number (‘000)

31 December 2013
Number (‘000)

786
1,485
772
1,114
540
1,839
2,654
920
2,208
920
2,208

1,242
2,295
856
1,620
677
1,839
2,654
920
2,208
920
2,208

15,446

17,439

Vesting start date

1 April 2012
1 July 2012
1 October 2012
1 January 2013
1 May 2013
1 January 2014
1 July 2014
1 January 2015
1 July 2015
1 January 2016
1 July 2016

Threshold /exercise price  

(pence)

4.6
16.7
12.0
12.0
34.0
57.7
57.7
66.3
66.3
76.3
76.3

Refer to note 37 for further details about the JSOP and EMI Scheme. 

134

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements40. Subsidiaries
A list of the investments in subsidiaries, joint ventures and associated undertakings, including the name, country of incorporation, and 
proportion of voting rights held is given below:

Proportion of 
voting rights 
held 2014

Proportion of 
voting rights 
held 2013

Nature of business

Entity

Country of Incorporation

Subsidiary undertakings
Just Eat Holding Ltd
Just Eat.co.uk Limited
Meal 2 Order.com Limited
Orogo Limited
Just Eat India Holding Limited
Just-Eat Denmark Holding ApS
Just Eat Host A/S
Just Eat.dk ApS
Just-Eat Ireland Limited
Eatcity Limited
Just Eat.no As
Just-Eat.ca Management Limited
Power & Power Inc
Just Eat Canada Inc.
Just-Eat Belgie BVBA
Just Eat Spain S.L.U.
Just-Eat Italy S.r.l
Just-Eat Benelux BV
Eat.ch GmbH
Just-Eat.lu S.a.r.l.
FBA Invest SaS
Eat On Line Sa

UK
UK
UK
UK
UK
Denmark
Denmark
Denmark
Ireland
Ireland
Norway
Canada
Canada
Canada
Belgium
Spain
Italy
Netherlands
Switzerland
Luxembourg
France
France

Non-trading subsidiary undertakings
Urbanbite Holdings Limited
Urbanbite Limited
FillMyBelly Limited
EatStudent Limited
1Epos Limited
Meal 2 Go Ireland Limited
Meal 2 Go Limited

UK
UK
UK
UK
UK
UK
UK

Associated undertakings
Achindra Online Marketing Private Limited
IF-JE Participações Ltda

India
Brazil

100%
100%
100%
60%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
64%
100%
80%
80%

100%
100%
100%
100%
100%
100%
100%

100% Holding and management company
* Online takeaway portal
100%
* Online takeaway portal
N/A
* Online takeaway portal
N/A
* Holding company
N/A
* Holding company
100%
* Hosts servers
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal
N/A
* Online takeaway portal
100%
* Holding company
100%
* Holding company
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal 
100%
* Online takeaway portal 
64%
* Financing company
100%
* Holding company
50%
* Online takeaway portal
50%

100%
100%
100%
100%
N/A
N/A
N/A

* Non-trading
* Non-trading
* Non-trading 
* Non-trading
* Non-trading
* Non-trading
* Non-trading

50%**
25%

50%**
N/A

* Online takeaway portal
* Holding company

Indirect holding by JUST EAT plc.

* 
**  With the exception of Achindra Online Marketing Private Limited (in which the Group had a 51% ownership interest as at 31 December 2014 (2013: 59%)) the proportion of voting 

rights held equated to the proportion of ownership interests held for all entities. 

135

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Consolidated Financial Statements  
continued
For the year ended 31 December 2014

40. Subsidiaries (continued)
Year ended 31 December 2014
On 27 February 2014, a Group company acquired 100% of the share capital of Meal 2 Order.com Limited. In addition, the same Group 
company acquired 100% of the share capital of three non-trading companies: Meal2Go Limited, Meal2Go Ireland Limited, and 1Epos 
Limited. See note 33 for further details about this acquisition.

On 10 July 2014, a Group company acquired 45% of the share capital of Orogo Limited. Immediately following the acquisition, the 
Group’s shareholding was increased to 60% via a share subscription. See note 33 for further details about this acquisition.

On 24 July 2014, the Group exercised its option to purchase an additional 30% of shares in FBA Invest SaS, a French holding 
company, in which the Group already had a 50% interest. This increased the Group holding in FBA and its 100% owned subsidiary, 
Eat Online Sa, to 80%. See note 33 for further details about this acquisition.

On 3 November 2014, a Group company acquired 100% of the share capital of Eatcity Limited. The trade and assets of Eatcity were 
immediately transferred into Just-Eat Ireland Limited.

On 3 November 2014, the Group’s wholly-owned subsidiary, Justeat Brasil Servicos Online LTDA (“JE Brazil”) merged with the iFood 
group. Following the merger the Group held a minority shareholding of 25% in the holding company of the merged group, IF-JE 
Participações Ltda (“IF-JE”). IF-JE wholly owns JE Brazil and the iFood group. See note 34 for further details about the merger.

During 2014, the Group’s holding in Achindra Online Marketing Private Limited (“justeat.in”) reduced to 51%, but the Group’s voting 
rights and economic interests were retained at 49.9%.

Year ended 31 December 2013
On 1 January 2013 SinDelantal Internet S.L. was merged into Just-Eat Spain S.L. 

In January 2013, the Group bought out the minority interest in its Canadian business, Just Eat Canada Inc. This was achieved via the 
purchase of Power & Power Inc., a Canadian holding company. 

In January 2013, a Group company acquired, through the conversion of loans to equity, an additional 13% of the ordinary share 
capital of Eat.ch and gained control of Eat.ch. The Group’s shareholding increased from 50% to 63% and subsequently to 64% 
following a further loan conversion.

On 26 August 2013, the Group liquidated the non-trading entity Biteguide GmbH.

The Group’s shareholding in justeat.in” had increased from 84% to 91% over the course of 2013 via a series of capital injections. In 
November 2013, the Group relinquished control of justeat.in, as a result of Axon Partners Group and Forum Synergies India making 
investments in justeat.in. This transaction reduced the Group’s shareholding to 59%. The Group’s voting rights and economic interests 
decreased to 49.9%.

Audit exemption statement
For the year ended 31 December 2014, Orogo Limited, Meal 2 Order.com Limited, FillMyBelly Limited, Urbanbite Holdings Limited 
and Urbanbite Limited were entitled to exemption from audit under section 479 of the Companies Act 2006 relating to subsidiary 
companies. The members of these companies have not required them to obtain an audit of their financial statements for the year 
ended 31 December 2014. 

136

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements41. Events after the balance sheet date
On 22 January 2015 the Group acquired the minority shareholdings in eat.ch GmbH, the Group’s Swiss trading subsidiary. As a result, 
the Group’s stake increased from 64% to 100%. As eat.ch GmbH was already consolidated as a subsidairy the acquisition will have no 
impact on the Group’s revenue or underlying EBITDA.

On 11 February the Group acquired a further 5% stake in IF-JE Participações Ltda (“IF-JE”), the Group’s Brazilian associated 
undertaking, bringing its total stake to 30%. The consideration payable is dependent upon the future performance of IF-JE and is 
payable in instalments over the period to 31 October 2016. Following the acquisition of the further stake, IF-JE will continue to be 
accounted for as an associated undertaking. As IF-JE is currently loss making the acquisition of a further stake will initially have a 
small negative impact of the Group’s Underlying EBITDA. 

On 13 February the Group acquired the entire share capital of Sindelantal Mexico SA DE CV (“Sindelantal Mexico”). Sindelantal Mexico 
is the market leader in mobile and online takeaway in Mexico. It has approximately 2,500 restaurant partners and generates over 
50,000 orders per month. Given the timing of the acquisition, it has not been possible to determine the fair values of the assets and 
liabilities acquired. As Sindelantal Mexico is currently loss-making the acquisition will initially have a negative impact of the Group’s 
Underlying EBITDA. 

The total consideration for the above acquisitions is expected to be around £35 million.

In January the Group sold its shares in Achindra Online Marketing Private Limited, the Group’s Indian associated undertaking, to 
foodpanda. Prior to the disposal the investment was accounted for using the equity accounting method. As a consequence the sale 
will have no impact on the Group’s revenue and a small positive impact on Underlying EBITDA, as the Group will no longer recognise a 
share of the entity’s losses. The Group will recognise its investment in foodpanda’s Indian holding company at fair value. 

In March the Group signed a facility agreement with a syndicate of banks consisting of Barclays Bank plc, HSBC plc and RBS plc, for a 
revolving credit facility for £90 million. This has a one-off fee and will result in an increased interest costs for the Group in 2015, 
depending on the amount drawn down. As at the date of signing the financial statements no debt has been drawn down.

137

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Company Balance Sheet 
Under UK GAAP

As at 31 December 2014

Fixed assets
Investments

Current assets
Amounts due from subsidiary companies
Trade and other receivables

Accruals

Net current assets

Total assets

Net assets 

Capital and reserves
Share capital
Share premium account
Retained earnings

Shareholders’ funds

As at 
31 December 
2014 
£m

As at 
31 December
2013 
£m

Notes

43

44
44

44

45
46
47

6.7

6.7

137.6
13.7

151.3

(0.2)

151.1

158.0

157.8

5.7
120.5
31.6

157.8

3.9

3.9

55.6
0.2

55.8

(1.0)

54.8

59.7

58.7

–
55.8
2.9

58.7

The Company financial statements on pages 138 to 145 were authorised for issue by the Board of Directors and signed on its  
behalf by: 

David Buttress 
Chief Executive Officer 
JUST EAT plc
Company Registration Number 06947854 (England and Wales)
16 March 2015

Mike Wroe
Chief Financial Officer

138

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements 
 
 
Company Reconciliation of Movements in 
Shareholders’ Funds

Year ended 31 December 2014

Balance at 1 January 2013
Loss for year
Issue of capital
Credit to equity in respect of equity settled share-based payments
Transfer from share capital to share premium

Balance at 31 December 2013
Profit for year
Issue of capital (net of costs)
JSOP subscription
Credit to equity for equity settled share-based payments
Bonus issue
Capital reduction
Dividend for the year

Balance at 31 December 2014

Share 
capital 
£m

0.1
–
–
–
(0.1)

–
–
0.5
–
–
5.2
–
–

5.7

Share 
premium 
account 
£m

55.6
–
0.1
–
0.1

55.8
–
96.7
13.2
–
(5.2)
(40.0)
–

Retained 
earnings 
£m

2.5
(1.3)
–
1.7
–

2.9
2.8
–
–
4.2
–
40.0
(18.3)

Total
 equity 
£m

58.2
(1.3)
0.1
1.7
–

58.7
2.8
97.2
13.2
4.2
–
–
(18.3)

120.5

31.6

157.8

139

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Company  
Financial Statements

Year ended 31 December 2014

42. Significant accounting policies
Accounting convention
The financial statements are prepared under the historical cost convention, in accordance with applicable United Kingdom accounting 
standards and in accordance with the Companies Act 2006. The particular accounting policies adopted are described below. 

In accordance with the exemption allowed by Section 408(3) of the Companies Act 2006, the Company has not presented its own 
income statement and statement of total recognised gains and losses. In addition, the Company has taken the exemptions permitted 
under FRS 1 (Revised 1996) Cash Flow Statement and FRS 8 Related Party Disclosures that allow companies for which consolidated 
financial statements are prepared not to prepare a cash flow statement and related parties disclosures. See note 39 to the Group 
consolidated financial statements for details of the Group’s related party transactions. 

Going concern
See note 2 to the Group consolidated financial statements.

Investments
Fixed asset investments are shown at cost less provision for impairment. 

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax 
rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred taxation is provided in full on timing differences that result in an obligation at the balance sheet date to pay more tax, or a 
right to pay less tax, at a future date, at rates expected to apply when they crystallise based on current tax rates and law. Timing 
differences arise from the inclusion of items of income and expenditure in taxation computations in periods different from those in 
which they are included in the financial statements. 

Deferred tax is not provided on the revaluation of fixed assets where these is no binding agreement to dispose of these assets, nor on 
unremitted earnings where there is no binding commitment to remit these earnings.

A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis of all available evidence, it can 
be regarded as more likely than not that there will be suitable taxable profits from which the future reversal of the underlying timing 
differences can be recovered.

Deferred tax assets and liabilities are not discounted.

Foreign currencies 
Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities 
denominated in foreign currencies at the balance sheet date are reported at the rates of exchange prevailing at that date.

140

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements43. Investments

Balance at 1 January
Additions

2014 
£m

3.9
2.8

6.7

2013 
£m

2.6
1.3

3.9

A list of the significant investments in subsidiaries, including the name, country of incorporation, and proportion of ownership interest 
is given below:

Proportion of 
voting rights 
held 2014

Proportion of 
voting rights 
held 2013

Nature of business

Subsidiary undertakings
Just Eat Holding Limited
Just Eat.co.uk Ltd
Meal 2 Order.com Limited
Orogo Limited
Just Eat India Holding Limited
Just-Eat Denmark Holding ApS
Just Eat Host A/S
Just Eat.dk ApS
Just-Eat Ireland Limited
Eatcity Limited
Just Eat.no As
Just-Eat.ca Management Limited
Power & Power Inc
Just Eat Canada Inc.
Just-Eat Belgie BVBA
Just Eat Spain S.L.U.
Just-Eat Italy S.r.l
Just-Eat Benelux BV
Eat.ch GmbH
Just-Eat.lu S.a.r.l.
FBA Invest SaS
Eat On Line Sa

Country of incorporation

UK
UK
UK
UK
Denmark
Denmark
Denmark
UK
Ireland
Ireland
Norway
Canada
Canada
Canada
Belgium
Spain
Italy
Netherlands
Switzerland
Luxembourg
France
France

Joint venture and Associated undertakings
Achindra Online Marketing Private Limited** India
Brazil
IF-JE Participações Ltda

100%
100%
100%
60%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
64%
100%
80%
80%

50%
25%

100% Holding and management company
* Online takeaway portal
100%
* Online takeaway portal
N/A
* Online takeaway portal
N/A
* Holding company
100%
* Holding company
100%
* Hosts servers
100%
* Online takeaway portal
N/A
* Online takeaway portal
100%
* Online takeaway portal
N/A
* Online takeaway portal
100%
* Holding company
100%
* Holding company
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal
100%
* Online takeaway portal 
100%
* Online takeaway portal 
64%
* Financing company
100%
* Holding company
80%
* Online takeaway portal
80%

50%
N/A

* Online takeaway portal
* Holding company

Indirect holding by JUST EAT plc.

* 
**  With the exception of Achindra Online Marketing Private Limited (in which the Group had a 51% ownership interest as at 31 December 2014 (2013: 59%)) the proportion of voting 

rights held equated to the proportion of ownership interests held for all entities. 

141

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
Notes to the Company Financial Statements  
continued
Year ended 31 December 2014

43. Investments (continued)
Year ended 31 December 2014
On 27 February 2014, a Group company acquired 100% of the share capital of Meal 2 Order.com Limited. 

On 10 July 2014, a Group company acquired 45% of the share capital of Orogo Limited. Immediately following the acquisition, the 
Group’s shareholding was increased to 60% via a share subscription. 

On 24 July 2014, the Group exercised its option to purchase an additional 30% of shares in FBA Invest SaS, a French holding 
company, in which the Group already had a 50% interest. This increased the Group holding in FBA and its 100% owned subsidiary, 
Eat Online Sa, to 80%. 

On 3 November 2014, a Group company acquired 100% of the share capital of Eatcity Limited. The trade and assets of Eatcity were 
immediately transferred into Just-Eat Ireland Limited.

On 3 November 2014, the Group’s wholly owned subsidiary, Justeat Brasil Servicos Online LTDA (“JE Brazil”) merged with the iFood 
group. Following the merger the Group held a minority shareholding of 25% in the holding company of the merged group, IF-JE 
Participações Ltda (“IF-JE”). IF-JE wholly owns JE Brazil and the iFood group. 

During 2014, the Group’s holding in Achindra Online Marketing Private Limited (“justeat.in”) reduced to 51%, but the Group’s voting
rights and economic interests were retained at 49.9%.

Year ended 31 December 2013
On 1 January 2013 SinDelantal Internet S.L. was merged into Just-Eat Spain S.L. 

In January 2013, the Group bought out the minority interest in its Canadian business, Just Eat Canada Inc. This was achieved via the 
purchase of Power & Power Inc, a Canadian holding company. 

In January 2013, a Group company acquired, through the conversion of loans to equity, an additional 13% of the ordinary share 
capital of Eat.ch and gained control of Eat.ch. The Group’s shareholding increased from 50% to 63% and subsequently to 64% 
following a further loan conversion.

On 26 August 2013, the Group liquidated the non-trading entity Biteguide GmbH.

The Group’s shareholding in justeat.in had increased from 84% to 91% over the course of 2013 via a series of capital injections. In 
November 2013, the Group relinquished control of justeat.in, following investment injections from Axon Partners Group and Forum 
Synergies India. This transaction reduced the Group’s shareholding to 59%. The Group’s voting rights and economic interests 
decreased to 49.9%.

44. Financial assets and liabilities
Financial assets
At 31 December 2014, amounts receivable from fellow group companies were £137.6 million (2013: £55.6 million). At 31 December 
2014, trade and other receivables of £13.7 million (2013: £0.2 million) represented amounts due from the EBT Trustee of £8.5 million 
(2013: £0.2 million) and loans made to the participants of the JSOP of £5.2 million (2013: nil). The carrying amounts of these assets 
approximates their fair value. There are no overdue or impaired receivable balances (2013: nil).

Financial liabilities
At 31 December 2014, trade and other creditors were £0.2 million (2013: £1.0 million). The carrying amounts of these liabilities 
approximates their fair value.

142

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements45. Share capital

At 1 January 2013
Shares issued
Options exercised
JSOP shares issued
Transfer to share premium

At 1 January 2014
Options exercised before bonus issue 

and consolidation

Issue of shares – JSOP
Bonus share issue
Share consolidation

Share capital after consolidation
Options exercised between bonus issue 

and consolidation and IPO

Reclassification to Ordinary shares on IPO
Issue of shares on IPO
Warrants exercised on IPO
SIP issue of shares
Options exercised after IPO

At 31 December 2014

Number of issued shares (‘000)

Ordinary 
shares

B Ordinary 
shares

Preference A 
shares

Preference B 
shares

Preference C 
shares

Total

8,355

1,001

4,973

1,809

2,503

18,641

6

–

46

–

–

18

–

–

–

–

–

–

–

–

–

–

–

–

–

–

6

18

46

–

8,407

1,019

4,973

1,809

2,503

18,711

–

424

6

–

–

–

–

–

–

–

6

424

23,835,954

2,765,862 13,422,667

4,881,211

6,755,249 51,660,943

(23,606,337) (2,739,218) (13,293,364) (4,834,190) (6,690,174) (51,163,283)

238,448

27,669

134,276

48,830

67,578

516,801

–

2,121

–

–

–

280,474

38,462

6,210

250

4,265

568,109

(29,790)

(134,276)

(48,830)

(67,578)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2,121

–

38,462

6,210

250

4,265

568,109

Total 
£m

0.1

–

–

–

(0.1)

–

–

–

5.2

–

5.2

–

–

0.4

0.1

–

–

5.7

On 20 March 2014 the Company’s share premium account was reduced by £40.0 million by way of a reduction of capital. On the same 
day the Company conducted a bonus issue of 2,699 shares for every one Ordinary Share, B Ordinary share, Preference A share, 
Preference B share and Preference C share in issue. This was followed by a consolidation of each of the Ordinary Shares, B Ordinary 
shares, Preference A shares, Preference B shares and Preference C shares such that the nominal value of each share increased from 
£0.0001 to £0.01.

On 24 March 2014 the Company re-registered as JUST EAT plc.

On 8 April 2014 the Company’s Ordinary shares were admitted to the High Growth Segment of the Main Market of the London Stock 
Exchange (the “Listing”). In conjunction, the Company made an initial public offering (“IPO”) of 38.5 million new one pence Ordinary 
shares at a price of 260 pence per share. Also on this date, immediately prior to the Listing, 29.8 million B Ordinary shares, 134.3 
million Preference A shares, 48.8 million Preference B shares and 67.6 million Preference C shares converted to Ordinary shares. 

Costs that related directly to the issue of new shares have been deducted from the share premium account. IPO costs that related to 
both the Listing and issue of new shares have been allocated between the share premium account and the income statement in 
proportion to the number of primary and secondary shares traded on admission. As a result, during the year ended 31 December 
2014, IPO costs totalling £4.5 million have been charged to the share premium account and IPO costs of £2.3 million were charged to 
the income statement. IPO costs of £1.4 million were charged to the income statement during the year ended 31 December 2013.

On 6 May 2014 the Company’s shares were admitted to trading on the premium listing segment of the Official List of the UK Financial 
Conduct Authority. This change had no effect on the issued share capital of the Company.

As at 31 December 2013, 45,500 Ordinary shares and 222,700 B Ordinary shares had been issued to Appleby Trust (Jersey Trust) 
Limited under the Group’s Joint Share Ownership Plan (“JSOP”) arrangement. As at 31 December 2013, these shares were partly paid. 
This was in line with standard practice for such JSOP arrangements. These shares were fully paid up prior to the IPO, and all shares 
are now fully paid.

143

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Notes to the Company Financial Statements  
continued
Year ended 31 December 2014

45. Share capital (continued)
Ordinary Shares
Ordinary Shares have a par value of £0.01 each, and entitle the holders to receive notice, attend, speak and vote at general meetings. 
Holders of Ordinary shares are entitled to distributions of available profits pro-rata to their respective holdings of shares.

B Ordinary shares
B Ordinary shares had a par value of £0.01 each, and did not entitle the holders to receive notice, attend, speak or vote at any general 
meeting. The B Ordinary shares were convertible into Ordinary Shares on a one-for-one basis, upon the satisfaction of a range of 
criteria as set out in the Company’s Articles. Holders of B Ordinary shares were entitled to distributions of available profits together 
with the holders of Ordinary shares, Preference A shares, Preference B shares and Preference C shares (pari passu as if the all the 
classes shares constituted one class of share) pro-rata to their respective holdings of shares, only after aggregate distributions of 
£18.25 million had been made to the holders of Ordinary Shares, Preference A shares, Preference B shares and Preference C shares. 

The B Ordinary shares were converted into Ordinary shares on 8 April 2014.

Preference A shares
Preference A shares had a par value of £0.01 each, and entitled the holders to receive notice, attend, speak and vote at general 
meetings. The Preference A shares were convertible at any time into Ordinary Shares on a one-for-one basis, subject to the majority 
of Preference A shareholders serving notice to the Company. 

Holders of Preference A shares were entitled to distributions of available profits together with the holders of Ordinary Shares, 
Preference B shares and Preference C shares, and, to the extent that the aggregate amount of distributions, both paid to date and for 
the current financial year, exceed £18.25 million, with the B Ordinary shareholders (pari passu as if the all the classes shares 
constituted one class of share) pro-rata to their respective holdings of shares.

The Preference A shares were converted into Ordinary Shares on 8 April 2014.

Preference B shares
Preference B shares had a par value of £0.01 each, and entitled the holders to receive notice, attend, speak and vote at general 
meetings. The Preference B shares were convertible at any time into Ordinary shares on a one-for-one basis, subject to the majority 
of Preference B shareholders serving notice to the Company. 

Holders of Preference B shares were entitled to distributions of available profits together with the holders of Ordinary Shares, 
Preference A shares and Preference C shares, and, to the extent that the aggregate amount of distributions, both paid to date and for 
the current financial year, exceed £18.25 million, with the B Ordinary shareholders (pari passu as if the all the classes shares 
constituted one class of share) pro-rata to their respective holdings of shares.

The Preference B shares were converted into Ordinary Shares on 8 April 2014.

Preference C shares
Preference C shares had a par value of £0.01 each, and entitled the holders to receive notice, attend, speak and vote at general 
meetings. The Preference C shares were convertible at any time into Ordinary Shares on a one-for-one basis, subject to the majority 
of Preference C shareholders serving notice to the Company. 

Holders of Preference C shares were entitled to distributions of available profits together with the holders of Ordinary Shares, 
Preference A shares and Preference B shares, and, to the extent that the aggregate amount of distributions, both paid to date and for 
the current financial year, exceed £18.25 million, with the B Ordinary shareholders (pari passu as if the all the classes shares 
constituted one class of share) pro-rata to their respective holdings of shares.

The Preference C shares were converted into Ordinary Shares on 8 April 2014.

144

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements46. Share premium account

At 1 January 2013
Premium arising from issue of Ordinary Shares 
Transfer from share capital

At 31 December 2013
Issue of shares – JSOP 
Bonus share issue
Share consolidation

Share premium after consolidation
Issue of shares on IPO
IPO share issue costs
Arising on warrants exercised on IPO
Arising on issue of shares under the JUST EAT Share Incentive Plan
Arising on exercise of options

At 31 December 2014

47. Retained earnings 

At 1 January 2013
Net loss for the year
Credit to equity for equity settled share-based payments

At 31 December 2013
Net profit for the year
Credit to equity for equity settled share-based payments
Capital reduction
Dividend for the year

At 31 December 2014

Share premium 
£m

55.6
0.1
0.1

55.8
13.2
(5.2)
(40.0)

23.8
99.6
(4.5)
0.4
0.7
0.5

120.5

£m

2.6
(1.4)
1.7

2.9
2.8
4.2
40.0
(18.3)

31.6

48. Events after the balance sheet date
On 22 January 2015 a subsidiary of the Company acquired the minority shareholdings in eat.ch GmbH, the Group’s Swiss trading 
subsidiary. As a result, the Group’s stake increased from 64% to 100%.

On 11 February a subsidiary of the Company acquired a further 5% stake in IF-JE Participações Ltda (“IF-JE”), the Group’s Brazilian 
associated undertaking, bringing its total stake to 30%. The consideration payable is dependent upon the future performance of IF-JE 
and is payable in instalments over the period to 31 October 2016. 

On 13 February a subsidiary of the Company acquired the entire share capital of Sindelantal Mexico SA DE CV (“Sindelantal Mexico”). 
Sindelantal Mexico is the market leader in mobile and online takeaway in Mexico. It has approximately 2,500 restaurant partners and 
generates over 50,000 orders per month. 

The total consideration for the above acquisitions is expected to be approximately £35 million.

In January a subsidiary of the Company sold its shares in Achindra Online Marketing Private Limited, the Group’s Indian associated 
undertaking, to foodpanda.

In March the Company signed a facility agreement with a syndicate of banks consisting of Barclays Bank plc, HSBC plc and RBS plc, 
for a revolving credit facility for £90 million. This has a one off fee and will result in an increased interest costs for the Company in 
2015, depending on the amount drawn down. As at the date of signing the financial statements no debt has been drawn down.

145

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Directors’ Report

The Directors have pleasure in presenting their Annual Report 
and audited financial statements of the Company and the Group 
for the year ended 31 December 2014.

The Directors’ report contains certain statutory, regulatory and 
other information and incorporates, by reference, the Strategic 
Report and Governance Report included earlier in this document.

Strategic Report
A fair review of the Group’s performance during the period  
and of its position at the period end, including commentary  
on its likely future development and prospects, is set out in  
the Strategic Report on pages 1 to 41, while information on 
principal risks and uncertainties and key performance indicators 
is given on pages 36 to 39 and pages 26 to 27 respectively. All 
this information should be read in conjunction with this Report.  
The Corporate Governance Report including the Directors’ 
Remuneration Report summarise the Company’s Governance and 
Directors’ remuneration arrangements. The Corporate Social 
Responsibility Statement on pages 40 and 41 summarises the 
Group’s approach to business ethics, employee welfare and 
practice, health and safety, environmental and community 
matters. All these sections form part of this Directors’ Report 
into which they are incorporated by reference.

Results and dividends
The audited financial statements of the Group and of the 
Company for the period under review are set out on pages 86  
to 137 and pages 138 to 145 respectively. The Company intends 
to retain its earnings to expand the growth and development of 
its business and, therefore, does not anticipate paying dividends 
in the foreseeable future. Details of dividends paid during the 
year before the Company’s IPO are set out in note 15 to the 
financial statements.

2015 Annual General Meeting (“AGM”)
An explanation of the resolutions to be proposed at the AGM, 
and the recommendation of Directors in relation to these, is 
included in the circular accompanying this Annual Report to 
shareholders. Resolutions regarding the authority to issue shares 
are commented upon under the share capital later in this report.

The Company’s AGM will be held at the Lincoln Centre, 
18 Lincoln’s Inn Fields, London, WC2A 3ED at 9.30am on  
13 May 2015. 

Research and Development 
We continue to dedicate resources to the development of new 
technologies, in order to improve the consumer experience and 
enhance our offering to our restaurant partners. Expenses 
incurred are capitalised when it is probable that future economic 
benefits will be attributable to the asset and that these costs can 
be measured reliably. 

Change of control 
In the event of a takeover, a scheme of arrangement (other than 
a scheme of arrangement for the purposes of creating a new 
holding company) or certain other events, unvested executive 
Director and employee share awards may in certain 
circumstances become exercisable. Such circumstances may 
although do not necessarily depend on the achievement of 
performance conditions or the discretion of the Remuneration 
Committee. The Company does not have any agreements with 
any Director or officer that would provide compensation for loss 
of office or employment resulting from a takeover.

The Group has facility agreements with its bank lenders which 
contain provisions giving those lenders certain rights on a 
change of control of the Company.

Save as otherwise disclosed above, there are no other significant 
agreements to which the Company is a party that take effect, alter 
or terminate upon a change of control following a takeover bid.

Financial instruments
Our risk management policies relating to price risk, credit risk, 
liquidity risk, and cash flow risk, are detailed within note 38 of 
the notes to the financial statements on pages 130 to 133. In 
addition, the overall risk framework and strategy for the Group is 
included within the Strategic Report on pages 1 to 41. 

Employment of disabled persons
Our policy in respect of the employment of disabled people are 
set in the Corporate Social Responsibility report on pages 40 
to 41. 

Employee consultation 
Details of on employee consultation set in the Corporate Social 
Responsibility report on pages 40 to 41. 

Going concern 
In adopting the going concern basis for preparing the financial 
statements, the Directors have made appropriate enquiries and 
have considered the Group’s cash flows, liquidity position and 
borrowing facilities and business activities as set out on page 91 
and in note 38 to the Group’s financial statements on pages 130 
to 133 and the Group’s principal risks and uncertainties as set 
out on pages 36 to 39.

Based on the Group’s forecasts, the Directors are satisfied that 
the Company, and the Group as a whole, have adequate 
resources to continue in operational existence for the 
foreseeable future. Accordingly, the financial statements have 
been prepared on the going concern basis.

146

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements 
Substantial shareholdings
At 16 March 2015, the Company had been notified in accordance 
with the Disclosure and Transparency Rules of the UK Listing 
Authority, or was aware, that the following held, or were 
beneficially interested in, 3% or more of the Company’s shares at 
that date:

Number of 
Ordinary shares

% of voting 
rights1

The Sara Marron Discretionary 
Settlement (the “SM Trust”)2
Index Ventures V (Jersey), LP
Munch S.A.R.L
Old Mutual Plc
Index Ventures Growth I (Jersey), LP

121,972,442
74,759,783
50,972,104
28,251,522
20,830,899

21.47%
13.16%
8.97%
5.00%
3.67%

1  Total voting rights attaching to the issued share capital of the Company comprising 

568,246,694 Ordinary shares each of £0.01 nominal value, being the 568,246,694 
Ordinary shares in issue.

2  STM Fidecs Trust Company Limited is the holder of registered legal title to the 

Ordinary Shares beneficially owned by the SM Trust.

The Company received no notifications of interests indicating a 
different whole percentage holding at 31 December 2014.

Directors
The Directors of the Company who served throughout the period 
and up to the date of signing of this Annual Report (except 
where noted) were:

•  John Hughes (Chairman)

•  David Buttress (CEO)

•  Mike Wroe (CFO)

•  Gwyn Burr (appointed 12 March 2014)

•  Frederic Coorevits

•  Andrew Griffith (appointed 12 March 2014)

•  Benjamin Holmes

•  Henri Moissinac (appointed 1 August 2014)

•  Michael Risman (appointed 12 March 2014)1

•  Laurel Bowden (resigned 1 October 2014)

1  Prior to his appointment as a director, Mr Risman acted as the primary representative 

of the former corporate director of the Company, Vitruvian Directors I Limited which 
was a director of the company until 12 March 2014.

Certain key matters in connection with the Directors are  
shown below:

•  The business of the Company is managed by its Directors who 

may exercise all powers of the Company subject to the 
Articles of Association and UK legislation. Directors of the 
Company are appointed either by the Board or by 
shareholders under the Company’s Articles of Association and 
may resign or be removed in a similar manner.

•  Biographical details of the current Directors are set out on 
pages 44 and 45. The Directors’ interests in the ordinary 
share capital of the Company and any interests known to the 
Company of their connected persons are set out in the Report 
of the Remuneration Committee on page 78.

•  The Company has made qualifying third party indemnity 

provisions for the benefit of its Directors in relation to certain 
losses and liabilities that they may incur in the course of 
acting as Directors of the Company, its subsidiaries or 
associates, which remain in force at the date of this report.

•  No member of the Board had a material interest in any 
contract of significance with the Company or any of its 
subsidiaries at any time during the year, except for their 
interests in shares and in share awards and under their 
service agreements and letters of appointment disclosed in 
the Report of the Remuneration Committee commencing on 
page 58.

Share capital
Certain key information relating to the Company’s shares is 
shown below:

•  The Company’s shares at the year-end comprised entirely 

ordinary shares of £0.01 each which rank equally in  
all respects. 

•  The rights attached to the shares, in addition to those 
conferred on their holders by law, are set out in the 
Company’s Articles of Association. The Company’s Articles of 
Association may only be amended by a Special Resolution of 
the shareholders.

•  There are no restrictions on the transfer of shares or on the 
exercise of voting rights attached to them, except: (i) where 
the Company has exercised its right to suspend their voting 
rights or to prohibit their transfer following the omission  
of their holder or any person interested in them to provide  
the Company with information requested by it in accordance 
with Part 22 of the Companies Act 2006 (the “Act”); or (ii) 
where their holder is precluded from exercising voting rights 
by the FCA’s Listing Rules or the City Code on Takeovers  
and Mergers.

147

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
 
Directors’ Report 
continued

•  The Group operates employee share plans as set out in the 

(b) at any time following the Initial Period, where that 

Report of the Remuneration Committee commencing on page 
58 and in note 37 of the financial statements. Shares held by 
the employee benefit trust trustees abstain from voting. 

•  Save as described above, shares acquired through the 

Company’s employee share plans rank pari passu with shares 
in issue and have no special rights.

•  At the year end, the Company had authority exercisable by 
the Directors to issue up to 375,728,623 shares subject to 
certain restrictions. The Company will seek to renew this 
authority at the 2015 Annual General Meeting (“AGM”).

•  Save as described under the Board Representation Agreement 

described below, the Company is not aware of any 
agreements or control rights between shareholders that 
may result in restrictions on the transfer of securities or on 
voting rights. 

Shareholder Party does not hold at least 10 per cent of the 
Ordinary Shares.

Each Shareholder Party has also agreed not to propose the 
appointment of a further board representative or vote against 
the election or re-election of a person the Board has put forward 
for election or re-election as a director of the Company.

Corporate governance
The Company is committed to high standards of corporate 
governance. Its application of the principles of good governance 
in respect of the UK Corporate Governance Code for the period 
under review is described in the Corporate Governance Report 
on pages 42 to 80.

The Statement of Directors’ Responsibilities in respect of this 
Annual Report and the financial statements appears on page 149.

Further information regarding the Company’s share capital 
including the changes to this during the year is set out in note 28 
to the financial statements.

Political donations 
The Company did not make any political donations during 
the year.

Board representation agreement
On 2 April 2014 the SM Trust, Index Ventures and Vitruvian 
Partners entered into an agreement with the Company which, 
entitles each such shareholder party and their respective 
permitted transferees (together the “Shareholder Parties” and 
each a “Shareholder Party”) to appoint one director to the Board 
of the Company. The initial appointees are Frederic Coorevits 
(SM Trust appointee), Benjamin Holmes (Index Ventures 
appointee) and Michael Risman (Vitruvian Partners appointee). 
This entitlement shall lapse in respect of a Shareholder Party, 
and such Shareholder Party shall procure that its appointee 
will resign:

(a) during the period commencing on the date of the agreement 
and expiring on the date falling two years thereafter, or if 
later, the date of the Company’s annual general meeting held 
in 2016 (the “Initial Period”), if:

(i) that Shareholder Party ceases to hold at least 5 per cent of 

the Ordinary Shares; or

(ii) on the occurrence of the Company’s annual general 

meeting held in 2016, such Shareholder Party has ceased 
at any time during the Initial Period to hold at least 10 per 
cent of the Ordinary Shares; and

Greenhouse gas emissions
Reporting on greenhouse gas emissions is included in the 
Corporate Social Responsibility report on pages 40 to 41. 

Related party transactions with Directors
On 24 March 2014, prior to the IPO, the Company called all the 
unpaid subscription amounts, totalling £13.2 million, in respect of 
certain shares issued under the JSOP. In order to facilitate this, 
the Company made loans to participants of the JSOP and 
Appleby Trust (Jersey) Limited totalling £5.3 million and £7.9 
million, respectively. The loans provided to the participants of the 
JSOP included loans to three Directors of the Company totalling 
£3.0 million. During the year ended 31 December 2014 dividends 
totalling £0.2 million (2013: nil) were paid to Directors of the 
Company. With the exception of the provision of the loans, the 
payment of dividends and their remuneration, there were no 
related party transactions with Directors during either 2014 
or 2013.

Overseas branches
The Company has no branches outside the UK.

Post balance sheet events
Details of important events affecting the Company since 
31 December 2014 are disclosed in note 41 to the financial 
statements. 

148

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatements 
Directors’ responsibility statement 
The directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulations. Company law requires the directors to prepare 
financial statements for each financial year. Under that law the 
directors have prepared the Group and Parent Company financial 
statements in accordance with IFRSs as adopted by the 
European Union. Under company law the directors must not 
approve the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the Group 
and the Company and of the profit or loss of the Group for that 
period. In preparing these financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are 

reasonable and prudent;

•  state whether applicable IFRSs as adopted by the European 

Union have been followed, subject to any material departures 
disclosed and explained in the financial statements; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and the Group and enable 
them to ensure that the financial statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006 and, 
as regards the Group financial statements, Article 4 of the IAS 
Regulation. They are also responsible for safeguarding the assets 
of the Company and the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other 
irregularities.

Each of the Directors, whose names and functions are listed on 
pages 44 to 45 confirm that, to the best of each person’s 
knowledge and belief:

•  the Annual Report, taken as a whole is fair, balanced and 

understandable and provides the information necessary for 
shareholders to assess the Company’s and the Group’s 
performance, business model and strategy;

•  the Group financial statements, which have been prepared in 
accordance with IFRSs as adopted by the EU, and the Parent 
Company financial statements in accordance with UK 
Accounting Standards, give a true and fair view of the assets, 
liabilities, financial position and profit of the Group and Parent 
Company; and

•  the Strategic Report and Directors’ Report include a fair 

review of the development and performance of the business 
and the position of the Company and Group, together with  
a description of the principal risks and uncertainties that  
they face.

Disclosure of information to auditors
Each of the Directors of the Company at the time when this 
Report was approved confirmed that:

1.  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditors are unaware; 
and

2.  he or she has taken all the steps that he or she ought to have 
taken as a Director in order to make himself or herself aware 
of any relevant audit information and to establish that the 
Company’s auditors are aware of that information. 

This confirmation is given in accordance with section 418(2) of 
the Act.

Auditors
Deloitte LLP, the Group’s auditors, have indicated their 
willingness to continue in office and, on the recommendation of 
the Audit Committee and in accordance with Section 489 of the 
Act, a resolution to re-appoint them will be put to the 2015 AGM.

On behalf of the Board

Tony Hunter
Company Secretary
16 March 2015

149

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Four year summary

The following table sets out a summary of selected audited key financial information for the business.

Revenue
Underlying EBITDA
Profit/(loss) before tax
Net profit/(loss) for the year
Basic earnings/(loss) per share (pence)
Adjusted basic earnings/(loss) per share (pence)

Net cash inflow from operating activities
Net cash outflow used in investing activities
Net cash inflow from financing activities
Net increase in cash and cash equivalents

Net assets
Net cash and cash equivalents

2014 
£m

157.0
32.6
57.4
51.8
9.8
4.2

38.1
(19.3)
84.2
103.0

2014

183.8
164.1

Year ended 31 December

2013 
£m

96.8
14.1
10.2
6.8
1.5
1.4

19.2
(7.7)
–
11.5

As at 31 December

2013

53.6
61.6

2012 
£m

59.8
2.3
(2.6)
(4.5)
(0.9)
(0.3)

10.1
(3.1)
35.1
42.1

2012

46.5
50.0

The following table sets out a summary of selected audited key performance indicators for the business.

Orders (millions)
ARPO (£)

Number of active users (millions)
Takeaway restaurants (‘000)

2014

61.2
2.29

2014

8.1
45.7

Year ended 31 December

2013

40.2
2.11

As at 31 December

2013

5.9
36.4

2012

25.3
2.00

2012

4.1
29.9

2011 
£m

33.8
0.1
(1.7)
(1.2)
(0.2)
(0.0)

4.9
(14.5)
12.6
3.0

2011

18.2
7.9

2011

13.9
1.97

2011

2.4
17.0

150

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsGlossary of Terms

Adjusted earnings per share  –  means profit attributable to 
the holders of Ordinary Shares in the parent, before long-term 
employee incentive costs, exceptional items, “other gains”, 
foreign exchange gains and losses, amortisation of acquired 
intangible assets and the tax impact of the adjusting items, 
divided by the weighted average number of shares outstanding 
during the period.

Company  –  means JUST EAT plc, a company incorporated in 
England and Wales with registered number 06947854 whose 
registered office is at Masters House, 107 Hammersmith Road, 
London W14 0QH.

Consumer  –  end users of the JUST EAT websites and apps, 
who use it to place orders online.

Admission  –  means the admission of the Ordinary shares to 
the High Growth Segment (“HGS”) of the Main Market of the 
London Stock Exchange which occurred on 8 April 2014. On 
6 May 2014, the Group transitioned from the HGS of the Main 
Market to the premium listing segment of the Official List of the 
UK Financial Conduct Authority.

Corporate website  –  means www.just-eat.com.

CSOP  –  means the JUST EAT Company Share Option Plan. 

CSR  –  means Corporate Social Responsibility.

AFS  –  means available for sale.

Directors  –  means the directors of the Company whose names 
are set out on pages 44 and 45.

AGM  –  means the Annual General Meeting of the Company, 
which will be held on 13 May 2015 at 9.30am at the Lincoln 
Centre, 18 Lincoln’s Inn Fields, London, WC2A 3ED. 

Disclosure and Transparency Rules  –  means the disclosure 
rules and transparency rules made under Part VI of the Financial 
Services and Markets Act 2000 (as amended).

Average revenue per order (“ARPO”)  –  calculated as B2C 
revenue divided by the number of orders.

EBITDA  –  earnings before finance income and costs, taxation, 
depreciation and amortisation.

Articles  –  means the Articles of Association of the Company.

EBT  –  means the Employee Benefit Trust which is administered 
by Appleby Trust (Jersey Trust) Limited.

Associates or Associated undertakings  –  means (from 14 
November 2013) Achindra Online Marketing Private Limited, the 
Group’s Indian joint venture and (from 3 November 2014) IF-JE 
Participações Ltda, the Group’s Brazilian joint venture.

B2C revenue  –  comprises commission revenue and revenue 
from fees charged in connection with orders paid for by credit 
and debit card. 

EMI scheme  –  means the JUST EAT Enterprise Management 
Incentive scheme. 

EPOS  –  means electronic point of sale technology used by 
takeaway restaurants.

EPS  –  means earnings per share.

Board  –  means the Board of Directors of JUST EAT plc.

ETR  –  means effective tax rate.

CGU  –  means cash-generating unit.

Companies Act  –  means the Companies Act 2006 
(as amended).

Exceptional items  –  means items that, by virtue of  
their nature and incidence, have been disclosed separately  
in order to draw them to the attention of the reader of the 
financial statements.

Executive Directors  –  means David Buttress and Mike Wroe.

151

www.just-eat.comStrategicReportCorporateGovernanceFinancialStatements 
Glossary of Terms  
continued

FBA  –  means FBA Invest SaS, the Group’s French subsidiary 
which trades as ALLORESTO.fr, through its subsidiary. Eat On 
Line Sa.

FRC  –  means the Financial Reporting Council.

Ordinary Shares  –  means the Ordinary Shares with a nominal 
value of £0.01 each in the share capital of the Company. 

Prospectus  –  means the Company’s prospectus dated 3 April 
2014 prepared in connection with the Company’s Admission.

Full Time Equivalent (“FTE”)  –  the number of employees 
after factoring in reduced hours worked by part time staff.

R&D  –  means Research and Development.

SERP – means Search Engine Results Page.

FVTPL  –  means fair value through profit or loss.

GHG  –  means greenhouse gas.

Shareholder  –  means a holder for the time being of Ordinary 
shares of the Company.

Group  –  means JUST EAT plc and its subsidiary undertakings 
(as defined by the Companies Act 2006).

SIP  –  means the Share Incentive Plan.

HMRC  –  means Her Majesty’s Revenue & Customs.

IAS  –  means International Accounting Standard(s).

IF-JE  –  means IF-JE Participações Ltda, the Group’s Brazilian 
associate undertaking.

IFRS IC  –  means International Financial Reporting Standards 
Interpretations Committee.

IFRS  –  means International Financial Reporting Standard(s) as 
adopted for use in the European Union.

IP  –  means Intellectual Property.

IPO  –  means Initial Public Offering of the Company’s Ordinary 
Shares immediately post Admission on 8 April 2014.

Just Connect Terminal (“JCT”)  –  technology provided to 
takeaway restaurants who sign up, which enables them to 
receive orders from JUST EAT.

JUST EAT  –  means the Group or JUST EAT plc and its 
subsidiary undertakings (as defined by the Companies Act 2006).

JSOP  –  means the JUST EAT Joint Share Ownership Plan. 

KPI  –  means Key Performance Indicator.

Takeaway restaurant  –  any restaurant signed up to 
JUST EAT, offering either delivery or collection services via the 
JUST EAT websites or apps.

The Code  –  means the UK Corporate Governance Code 
published by the FRC September 2012, as in force from time  
to time.

TSR  –  means total shareholder return  –  the growth in value of 
a shareholding over a specified period, assuming that dividends 
are reinvested to purchase additional shares.

Underlying EBITDA  –  is the main measure of profit used by 
management to assess the performance of the Group’s 
businesses. It is defined as earnings before finance income and 
costs, taxation, depreciation and amortisation (“EBITDA”), 
additionally excluding the Group’s share of depreciation and 
amortisation of joint ventures and associates, long-term 
employee incentive costs, exceptional items, foreign currency 
translation differences and “other gains and losses” (being 
profits or losses arising on the disposal and deemed disposal of 
operations, and fair value gains and losses on financial assets 
classified as fair value through profit or loss).

At a segmental level, Underlying EBITDA also excludes intra-
group franchise fee arrangements and incorporates an allocation 
of Group technology and central costs (both of which net out on 
a consolidated level).

UK GAAP  –  means UK Generally Accepted Accounting Practice. 

Mobile device  –  means smartphones, tablets and any other 
handheld computing device, or any of them or all of them.

VAT  –  means Value Added Taxation. 

Non-Executive Directors  –  means the Non-Executive 
Directors of the Company designated as such on pages 44 
and 45.

152

 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsCompany Information

Company Secretary 
Tony Hunter

Company number 
06947854

Registered office 
Masters House
107 Hammersmith Road
London
W14 0QH

Website
www.just-eat.com/investors

Corporate Advisers
Bankers
Barclays Bank plc

Solicitors
Bird & Bird LLP
Herbert Smith Freehills LLP

Auditor
Deloitte LLP

Joint brokers
Goldman Sachs
J.P.Morgan Securities plc

Registrar
Equiniti Limited

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 JUST EAT plc  Annual Report & Accounts 2014StrategicReportCorporateGovernanceFinancialStatementsOur brand journey…

Belly & Brain
In 2009, JUST EAT launched its first major marketing push, creating two animated characters,  
Belly and Brain. The campaign targeted busy people in their 20’s, principally students, gamers  
and professionals. “Belly”, representing a hungry stomach, and “Brain” who knows how to  
“order takeaway the smart way”.

The “Don’t Cook, JUST EAT”
In 2012, the marketing team launched a global campaign to ban 
cooking. The “Don’t Cook, JUST EAT” campaign launched on  
several platforms, and centred around Mr. Mozzarella and a fictional 
crew of takeaway chefs. The brand success meant we soon overtook 
Domino’s Pizza as the top-of-mind-brand for “delivered takeaway”.  
We also won several marketing awards, including a 2013 SABRE  
award for Best Guerrilla Marketing. Campaigns included standing  
in the Corby by-election and the high-profile “kidnapping”  
of celebrity chef Antony Worrall Thompson.

#minifistpump

Following the success of “Don’t Cook, JUST EAT”,  
the resulting growth in orders and awareness  
was such that we needed to extend our target 
audience demographic aimed more toward  
young professionals and families.

Our new brand
Our campaign , #minifistpump,  launched in 
September 2014. It better reflects our purpose and 
values, appealing to a broader audience. 

The #minifistpump personifies that momentary,  
yet wonderful feeling you get when ordering  
takeaway from JUST EAT. It also plays well with 
countless small victories in other areas of everyday 
life. The campaign naturally lends itself to all 
communication channels, including TV,  
radio, outdoor, digital and social media.

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JUST EAT plc   
Fleet Place House  2 Fleet Place  London  EC4M 7RF  United Kingdom
www.just-eat.com

 
 
 
 
 
 
 
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