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Keysight

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FY2021 Annual Report · Keysight
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ANNUAL REPORT 
AND ACCOUNTS

for the year ended 31 January 2021

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Fast growing, profitable and cash generative, Keystone Law is 
disrupting the traditional legal market.

Lawyer Numbers

51

304

28

44

269

277

22

244

17

231

13

215

10

198

7

170

Revenue
£m

83

369

79

65

328

347

55.03

49.63

42.68

31.60

25.56

Jan
16

Jul
16

Jan
17

Jul
17

Jan
18

Jul
18

Jan
19

Jul 
19

Jan 
20

Jul
20

Jan 
21

 Principals 

 Other Fee Earners

2017

2018

2019

2020

2021

Adjusted PBT
£m

Cash from Operations
£m

5.8

6.0

5.1

6.6

4.9

4.9

2019

2020

2021

2019

2020

2021

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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Strategic Report
Business Review

Market Review

Chairman’s Statement

Chief Executive’s Review
Financial Review and Strategic Report

Governance
The Board of Directors
Principle Risks and Uncertainties
Corporate Governance Statement
Report of the Audit Committee
Report of the Remuneration Committee
Directors’ Report
Directors’ Responsibilities Statement

02

04

06
07
10

13
14
16
22
23
25
27

28

34

Our Financials
Independent Auditors’ Report
Consolidated Statement of 
Comprehensive Income
Consolidated Statement of  
Financial Position
35
Company Statement of Financial Position 36
Consolidated Statement of  
Changes in Equity
Company Statement of  
Changes in Equity
Consolidated Statement of Cash Flows
Company Statement of Cash Flows
Notes to the Financial Statements

38
39
40

37

41

Attractive 
business model
Our model offers lawyers 
freedom, flexibility and autonomy 
while delivering long-term and 
consistent growth.

Scalable
We grow organically by attracting 
high calibre lawyers from a large 
addressable market which is ripe 
for disruption.

Supportive culture 
Our supportive and collaborative 
culture is one of the reasons why 
lawyers are attracted to us and 
remain with us.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

01

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BUSINESS REVIEW

KEYSTONE
Keystone is an award-winning innovative law firm, providing a conventional legal service to SMEs and high net worth 
individuals through a scalable and proven business model operating in a £9bn addressable market.

OUR MODEL
Keystone has a unique business model which offers lawyers freedom, flexibility and autonomy. We recruit high quality, 
experienced lawyers from mid-market law firms. Our lawyers are self-employed and they determine how, when and where 
they work being fully responsive to the demands of their clients. They earn up to 75% of the fees they bill, 60% for doing the 
work and 15% for introducing the client. In return, Keystone offers a full suite of resources, providing them with infrastructure 
and support via the central office, a bespoke user-friendly proprietary IT platform, and access to an extensive network of highly 
experienced colleagues, as well as a programme of events and initiatives focused on helping them to maximise their potential.

Keystone contracts directly with the 

clients for the provision of legal services. 

Keystone provides its lawyers with infrastructure and support 

via its central office, a bespoke IT platform and access to a 

network of colleagues and events. 

CLIENTS

Keystone invoices the client. 

Lawyers are paid once payment has been 

received from the client. 

Keystone’s lawyers are self-employed and work 

from locations of their choice. They get paid up 

to 75% of the value that they bill. 

PRINCIPALS 

Lawyers own the client 

relationships. The Keystone model 

offers them freedom, flexibility and 

autonomy. 

Pod members are employed by 

Principals but must be approved 

by the Company to ensure high 

quality. 

PODS

The remuneration model is simple, transparent and the same for everyone. Lawyers are paid once the clients have paid for 
the services. This structure has two core benefits: typically, lawyers earn more money for the same work than they would in 
a conventional firm, and Keystone is resilient and highly cash generative.

02

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STRATEGIC REPORT

OUR CULTURE
Keystone has a supportive and collaborative culture, 
which is one of the reasons why lawyers are attracted to 
the business and remain with us. We treat our lawyers 
like clients, and the absence of a hierarchical structure is 
beneficial in many ways - our lawyers are freed from office 
politics and unwanted managerial responsibilities, and are 
able to focus exclusively on what they enjoy and do best: 
being a lawyer. For many lawyers, this is life-changing. We 
have always believed that Keystone is one of, if not the, 
happiest law firm in the country. This belief was validated 
by Roll on Friday naming Keystone Firm of the Year 2020 as 
the happiest law firm.

Although our lawyers work independently, they are far 
from isolated. There is a strong network and sense of 
collaboration within Keystone which we consciously and 
consistently encourage and promote. We commit substantial 
time, effort and resource to bring our lawyers together so 
that they meet, know, and trust each other. We recognise 
that internal networks offer both the professional and 
personal support our lawyers need to flourish. An important 
part of our lawyers’ success is access to the extensive 
knowledge and experience of their colleagues. More than 
30% of work at Keystone is a result of cross-referrals, 
demonstrating the multi-faceted requirements of clients and 
the inter-connectivity and collaboration that is built into the 
DNA of Keystone.

SCALABLE
Keystone grows organically by recruiting high calibre, senior 
lawyers from across the UK legal mid-market who bring with 
them their client relationships and contacts. Our addressable 
market is large (accounting for c.£9bn in annual fee income) 
and is ripe for disruption as increasing numbers of lawyers 
seek to gain greater control over how they develop their 
practice, achieve an improved work-life balance, and earn 
more for the work they do (see page 04). 

Keystone’s model means that there are neither physical nor 
working capital constraints on the rate of growth or the 
size to which the business can grow, with most areas of law 
within the mid-market being addressable by our model. 

Furthermore, the way in which the Principal lawyers 
contract with Keystone means that they in turn can recruit 
other lawyers into their “Pods”. To ensure the calibre is 
maintained all recruits are approved by Keystone. Lawyers 
who so wish can use this structure to build a larger practice 
than would otherwise be possible, and thereby better 
leverage the value of their client relationships. For those 
who either do not wish to take this approach, or for whom 
the need for support is less substantial, there is always the 
ability to cross refer work to other Keystone principals. 
Alternatively, junior support can be delivered by one of the 
junior lawyers employed by the central office to support all 
our senior lawyers.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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MARKET REVIEW

THE COMPOSITION OF THE UK LEGAL SERVICES MARKET

The UK Legal Services Market

The UK legal market is the second largest 
in terms of fee income in the world, with 
annual fee revenue of £36.8 billion in 
2019 (up 4.6% year on year).

The UK is the largest legal market in Europe, second only 
to the US worldwide and is globally recognised as the 
most international due to the widespread use of English 
law as the framework for international commercial 
contracts and dispute resolution.

 The UK L

e

g

al Services Mark

e
t 
–
£
3
6
8

.

b

i

l

l

i

o

n

i

n

a

n

n

u

15
LARGEST
UK LAW
FIRMS
£18 billion in  
annual revenue

“MID-MARKET”
LAW FIRMS
Over £9 billion in  
annual revenue

“HIGH 
STREET” 
LAW FIRMS

al f

e

e revenues

The “high street” market: this 
category covers the rest of the 
market.

The “mid-market” (the largest 200 
law firms in the country (including 
Keystone) excluding the global 
elite): these firms account for over 
£9 billion annual fee income and 
employ more than 50,000 fee 
earners (Source: The Lawyer Top 
200, 2020). This is the segment 
of the market which Keystone 
operates within.

Increasing complexity

The “global elite” (the Magic 
Circle and Silver Circle firms and 
others that together make up the 
15 largest UK firms by annual 
revenue): these firms focus on 
delivering complex legal services 
to the largest global businesses, 
generating in aggregate £18 billion 
annual fee income and employing 
over 42,500 fee earners (Source: 
The Lawyer Top 200, 2020).

The UK market operates under three different regulatory 
environments, covering England and Wales (89.7% of the 
UK market by value), Scotland (8.9%) and Northern Ireland 
(1.4%). The Legal Services Act 2007 introduced pivotal 
reforms liberalising the market in England and Wales which, 
through the creation of the Alternative Business Structure 
(ABS), allowed non-lawyers to own and act in management 
capacities within law firms. These reforms have not been 
adopted in Northern Ireland, nor fully adopted in Scotland, 
where legal practice ownership remains restricted to 
members of those countries’ regulatory bodies.

The UK market is diverse, comprising approximately 
9,300 law firms in England & Wales in July 2019 
(source: Law Society October 2020) and around 95,000 
solicitors acting in private practice. The Directors believe 
that the overall market can be broadly divided into the 
three segments shown above and that the mid-market is the 
segment in which Keystone operates.

04

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STRATEGIC REPORT

OPPORTUNITY FOR 
KEYSTONE LAW
These long term structural dynamics have resulted in a 
significant number of experienced but dissatisfied lawyers 
across the UK mid-market seeking alternative ways to 
practise law. Furthermore, the enforcement of home 
working during the COVID-19 pandemic has undoubtedly 
fundamentally changed people’s attitude towards remote 
working and, whilst it is still too soon to see the impact of 
this, it is highly likely that this will further enlarge the pool 
of lawyers wishing to take advantage of the opportunities 
offered by the Keystone model.

The Directors believe that, as a result of these trends, the 
UK legal services mid-market offers significant opportunity 
for an alternative model law firm such as Keystone.

COMPETITIVE LANDSCAPE
Keystone was one of the first to establish this model and, 
as such, has early mover advantage over other businesses 
which have since emerged and sought to replicate the 
Company’s growth and performance through the operation 
of similar business models.

The Directors are currently aware of over 30 other such 
firms (none of which were included in The Lawyer UK Top 
100 2020 rankings), with over 1,500 consultant lawyers in 
aggregate. 

Whilst Keystone is widely considered the market leader 
amongst these firms (as evidenced by the fact that it is the 
only one to be placed in The UK Top 100), the Directors 
believe that the Group’s opportunity exists across the entire 
mid-market, as Keystone’s lawyers typically join from the 
conventional firms operating in this segment of the market.

THE MID-MARKET LAW 
FIRM MARKET
• Changes to legislative framework – The Legal Services Act 
2007 allowed for changes to the delivery of legal services, 
resulting in both new entrants to the market and the 
creation of new business models which challenge the long 
standing models of the traditional law firms. Prior to the 
Legal Services Act 2007, equity partnership was the only 
basis on which a lawyer could access the highest level of 
remuneration within a law firm. 

• Increasing commoditisation of services – The broader 

development and use of technology to deliver 
everyday services across the UK economy has meant 
that the services offered are more widely available 
and opportunities for differentiation more limited. 
This has resulted in increasing client pressure on fees 
and produced a marked shift in legal services pricing 
mechanisms expected by clients. 

• Macroeconomic climate – Even prior to the last twelve 

months, the UK economy as a whole has had something 
of a challenging time. Within the legal market this has 
manifested itself in increased pressure from clients on 
fees; at the same time businesses have continued to 
suffer from inflationary pressure on costs, especially 
property costs which represent a substantial part of the 
cost base of most traditional law firms. This has resulted 
in a long term squeeze on profits for law firms operating 
in the “mid-market”. The disruption caused by COVID-19 
will only have served to highlight these difficulties.

IMPACT ON TRADITIONAL 
LAW FIRMS
• Increased billing targets – Within the traditional firms, 

the most common response has been to demand 
greater effort from those in senior associate and junior 
partner roles to deliver more revenue per head and drive 
business development whilst still retaining a high level of 
managerial responsibility.

• Reduction in appeal of equity partnership – Much of 

the historical appeal of equity partnership has reduced, 
with many junior partners no longer seeing the merits 
traditionally associated with that form of ownership. 
The cost of buying into partnerships is high and reduced 
profits in conventional mid-market law firms have 
meant that the return on equity invested is no longer as 
attractive as it was. Furthermore, with several high profile 
law firm insolvencies in recent years and the associated 
equity losses and personal liabilities for the equity 
partners involved, partnership of a mid-market law firm is 
no longer necessarily regarded as a secure investment.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

05

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30573-Keystone-Law-AR2021  29 April 2021 3:25 pm  V5CHAIRMAN’S STATEMENTI am pleased to introduce Keystone Law’s results for the year ended 31 January 2021.In what has been a very challenging year for all, our technology and our culture have ensured that we have remained 100% operationally effective, continuing to support our clients throughout the year. COVID-19 and the resultant government restrictions affected client demand, especially during the first half of the year. In this context, the Group has had a good year, with revenue increasing by 10.9% to £55.0m (2020: £49.6m) and adjusted PBT* increasing by 3.6% to £6.0m, representing a 10.8% margin (2020: £5.8m, 11.6% margin) (PBT increase of 3.4% to £5.4m (9.8% margin) from £5.2m (10.5% margin). Cash generation has been particularly strong, with cash generated from operations of £6.6m (2020: £4.9m) representing an operating cash conversion of 100% (2020: 82%).* Adjusted PBT for 2021 is calculated by adding share based payment costs and amortisation to PBT (2020: calculated by adding share based payment costs, amortisation and one off costs associated with the property changes back to PBT). Details of these calculations are shown in the Financial Review on page 10. DIVIDENDAs we announced in our Interim Statement, the Board believed that it was appropriate to reinstate payments of dividends and given the strong cash generation two interim dividends of 3.3p each were declared, the first being an amount equivalent to approximately half of that which would have been paid in respect of the year ended 31 January 2020 had the pandemic not happened and the second being in line with the Group’s established dividend policy. In light of the strong second half performance and taking into account the strength of the balance sheet, the Board is proposing to pay a final dividend for the year ended 31 January 2021 of 10.6p per share (2020: £Nil). This dividend is comprised of two amounts, the first being an amount of 3.5p per share which is the remaining value which would have been paid in respect of 31 January 2020 had the pandemic not occurred and the balance of 7.1p per share in accordance with the established dividend policy. This brings the total dividend for the year to 17.2p per share (2020: 3.2p per share); 6.8p per share which would have been paid in respect of the year ended 31 January 2020 were it not for the pandemic and 10.4p per share in line with the Group’s dividend policy.BOARD AND GOVERNANCEI am happy to report that the Board has continued to operate within the structures and governance requirements of the Quoted Companies Alliance (“QCA”) code as set out in the corporate governance section of this report.We were pleased to welcome Isabel Napper to the Board as Non-executive Director during the year. Now that Peter Whiting is stepping down, as previously announced, she will Chair the Remuneration Committee. Also effective today, Simon Philips will take over as Chair of the Audit Committee. We would like to thank Peter for his contribution to the Board since our IPO in 2017.OUR PEOPLE AND TECHNOLOGYOur people and our technology are two of the pillars on which Keystone is built and the strength and resilience of these has been clearly demonstrated this year. Throughout the pandemic ensuring the health and wellbeing of our people has been central to our approach to dealing with the situation. In early March 2020, ahead of the government’s first lockdown, we moved all central office staff to home working. The technology we use to provide the lawyers the flexibility to work whenever and from wherever they want ensured that this was a simple step and since then we have continued to operate in this manner. As such, our technology has ensured that we have remained 100% operationally efficient throughout the year whilst our corporate culture was already fully adapted to supporting colleagues working in a remote environment. OUTLOOKI am pleased to say that the current year has started well. Whilst there remains some uncertainty as to how the economy will respond as Government restrictions relax, as a Board, we are confident in the Group’s ability to continue to deliver on its organic growth strategy, taking advantage of the sizeable market opportunity which exists to continue to deliver strong results.Robin Williams Non-executive Chairman 28 April 20210630573-Keystone-Law-AR2021.indd   630573-Keystone-Law-AR2021.indd   630-Apr-21   10:42:19 AM30-Apr-21   10:42:19 AM30573-Keystone-Law-AR2021  29 April 2021 3:25 pm  V5CHIEF EXECUTIVE’S REVIEWINTRODUCTION AND HIGHLIGHTSI am very pleased to be able to report that, in spite of the challenges faced by the COVID-19 pandemic, Keystone has had another successful and award-winning year. The business has continued to grow, with revenue up 10.9% to £55m (2020: £49.6m) and adjusted PBT increasing by 3.6% to £6.0m (2020: £5.8m) (PBT increase of 3.4% to £5.4m). The cash generative nature of the model and thus its resilience has also been strongly demonstrated this year, with operating cash generated of £6.6m. This has given us the confidence not only to reinstate dividends in line with our stated policy but also to “catch up” the amount which would have been declared for the year ended 31 January 2020 had it not been for the outbreak of the pandemic.Being 100% operational also meant that our recruitment activities continued unabated throughout the year and as such the number of Principals* increased from 328 to 369 and we saw the number of Pod members increase from 54 to 74, as both new and existing lawyers chose to expand their practice in this way.In November we won what is arguably the most prestigious award in the UK Legal Industry; The Lawyer Awards: Law Firm of the Year. It is the first time that this award has been granted to a “new law” firm and reasserts our belief that Keystone is now very much recognised by the “establishment”. This award recognises the best in class when it comes to private practice legal services over the past twelve months. Keystone was described by the award givers as, the firm which had “rethought the model”, which was “light years ahead of everyone on virtual working” and was “big on work life balance”. We also won Firm of the Year 2021 in the Roll on Friday awards. This award is given to the “happiest firm” in the UK, based on a satisfaction survey run by Rolllonfriday.com of lawyers and support staff in law firms across the UK. Keystone won by some margin, with a 94% satisfaction rating across such categories as pay, career development, work / life balance and culture. We are tremendously proud of these two awards as they go to the very heart of what Keystone is; a business which enables lawyers to deliver high quality legal services to clients whilst providing a culture which delivers support, well-being and happiness to our people; both elements of which we believe are fundamental to the success of Keystone.OUR RESPONSE TO COVID-19Our response to the pandemic has focused on two things, keeping our people safe and maintaining 100% operational efficiency. The health, well-being and happiness of our people is, and always has been, at the heart of the Keystone culture and this drove our decision to move our central office team to homeworking ahead of the first government lockdown. Having the technology stack already designed to support remote working meant that we were able to implement this decision swiftly without impacting on the quality of support that our lawyers receive.Operational Review*  Principal lawyers are the senior lawyers who own the service company (“Pod”) which contracts with Keystone. The relationship between Keystone and its lawyers is governed by two agreements: a service agreement (which governs the commercial terms and is between the Pod and Keystone) and a compliance agreement (which governs the behaviour of lawyers and is between each lawyer and Keystone). Pods can employ more than one fee earner. A junior lawyer who is employed by a Pod is, to all intents and purposes, a Keystone lawyer and presented to the outside world in much the same way as a conventional law firm would present a conventionally employed junior lawyer. Junior lawyers are properly interviewed and vetted by the recruitment team in central office to ensure that they are of the requisite quality and calibre. As is the case for the Principal lawyers, these juniors sign a compliance agreement with Keystone and are required to comply with all rules and regulations governing the professional conduct of Keystone’s lawyers. STRATEGIC REPORT0730573-Keystone-Law-AR2021.indd   730573-Keystone-Law-AR2021.indd   730-Apr-21   10:42:24 AM30-Apr-21   10:42:24 AMCHIEF EXECUTIVE’S REVIEW

Operational Review

During the short periods through the pandemic, when the 
government guidance encouraged a reopening of elements 
of society, we enabled lawyers to use our client meeting 
rooms when this was necessary. Ensuring that this was 
done in a COVID secure manner was a key priority and we 
therefore, encouraged the lawyers to only use the facilities 
where it was unavoidable, reduced meeting room capacity 
significantly and provided all the additional cleaning and 
other sanitary facilities necessary to protect anyone who 
was on site.

Maintaining Keystone’s culture, a culture built on social 
interaction and cohesion, has presented a new set 
of challenges this year. In normal times, we dedicate 
substantial time and energy to ensuring that our people are 
well connected to one another and to the central team. This 
is usually achieved thanks to the number of physical events 
which we run, be it Continuing Professional Development 
events, sector / lawyer lunches, sports or cultural events. All 
of these bring our lawyers together in a social environment 
which enables them to network both personally and 
professionally. It is this aspect of the Keystone experience 
which has been most challenged by the government 
response to COVID-19. In the absence of physical events, 
we have had to take a more creative approach by replicating 
traditional networking events using online alternatives. 
Accordingly, we have continued to run an extensive number 
of events online which have evolved and varied over the 
period in order to keep them fresh and attractive to our 
people and have even launched our very own online pub; 
“The Keystone Arms” which hosted around 350 Keystone 
lawyers at the opening night. Treating our lawyers as 
valued personnel rather than commodities is one of the 
pillars upon which our culture is built and is essential to 
Keystone’s success. A myriad of thoughtful initiatives such 
as sending champagne for every lawyer birthday or creating 
special Keystone colouring-in books to help reduce the 
pain of home schooling, have genuinely helped Keystone’s 
personnel remain upbeat and effective throughout this 
challenging year.

From a financial perspective, we decided that the strength 
of our balance sheet and the resilient nature of our business 
model, made it inappropriate for Keystone to take advantage 
of the government schemes that were put in place to 
support struggling businesses. As such, we did not furlough 
any employees or defer any tax payments. 

SCALABLE MODEL DRIVING 
ORGANIC GROWTH
Our clear, simple strategy for growth remains unchanged; 
organic growth through the recruitment of high calibre 
lawyers in the UK legal services market.

In furtherance of this strategy, we actively encourage and 
support Principals to grow their own Pods by recruiting 
juniors to work with them. In this way, Principal lawyers are 
able to build larger practices, thus increasing the average 
revenue per Principal, and by doing so, further leverage 
the value of their client relationships. To the extent that 
Principals need junior support but do not have a permanent 
need, or do not wish to build their own Pod, we also employ 
a number of junior lawyers within the central office team 
whose role it is to provide the necessary ad hoc support to 
the whole lawyer base. 

Our model offers an attractive proposition for experienced 
lawyers as it gives them control to develop their practice 
on their own terms, concentrating exclusively on client 
development and the delivery of legal work. They enjoy 
the ability to work when and where they want and they 
appreciate the user-friendly bespoke technology with access 
to over 365 experienced colleagues to service their clients. 
Meanwhile, an efficient central office team provides them 
with the full range of logistical support they need. All this 
comes together with the ability to earn more money for 
the work they do whilst enjoying an improved work / life 
balance and a culture which is open, friendly and collegiate 
whilst remaining highly professional.

In the twelve months ended 31 January 2021, the size and 
nature of the market remained essentially unchanged (see 
pages 04 to 05). The government restrictions on movement 
meant that this year all UK lawyers have had to work from 
home for long periods of time and whilst many will have 
struggled with their firm’s technology there has been a clear 
structural shift in the attitude towards remote working. 
This change has undoubtedly served to further erode any 
erroneous perceptions, which some lawyers working in 
traditional firms may still have held, regarding the ability of 
lawyers to work in this way and as such will have further 
extended the reach of the Keystone model. Winning “Law 
Firm of the Year” at the Lawyer Awards clearly demonstrates 
this change and confirms that Keystone is now firmly 
accepted by the mainstream legal establishment. 

2021 has been another strong year for recruitment with the 
number of qualified new applicants increasing 6% to 253 and 
the number of offers accepted by candidates increasing by 
25% to 70. The shape of the year has been unusual insofar 
as the “ordinary” triggers which drive recruitment peaks, 

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STRATEGIC REPORT

ONGOING INVESTMENT IN THE 
CENTRAL OFFICE TEAM

Once again this year, the Central Office team has 
demonstrated the “positive and can do” attitude of which I 
have become so proud over the years. It is worth noting that 
the Central Office team have previously only worked from 
our offices in Chancery Lane but with the outbreak of the 
pandemic they immediately switched to remote working. 
Their positive attitude to this seismic shift in the working 
environment ensured that we could continue to support 
our lawyers without interruption and deliver the “best in 
class” service to which they have become accustomed. This 
year has demonstrated the flexibility and adaptability of 
all aspects of the Keystone model and as ever the Central 
office team has played a key part in delivering this. I would 
like to take this opportunity to thank all of the Central office 
team for their hard work and enthusiasm.

LOOKING AHEAD
The current year has started well. The activity of the 
existing lawyers is strong and both the number and quality 
of qualified new applicants provide confidence in the 
year ahead. With the government roadmap in place and 
progress being made towards the relaxation and hopefully, 
end to lockdown restrictions, it is to be hoped that the 
general economic outlook will improve. Having performed 
well in spite of the restrictions last year, the Group is well 
positioned to take advantage of the improving position this 
year and deliver another strong performance.

James Knight 
Chief Executive 
28 April 2021

notably the post holiday return to work, have been largely 
absent and it has been other events driving candidates 
desire for change. This was very apparent during the first 
lockdown which created a significant level of uncertainty 
across the legal industry and coincided with an uptick in 
the number of qualified new applicants, especially from 
the recruitment agencies. The second half saw further 
disruption as the restrictions were first relaxed through 
the summer period before once again escalating, albeit in 
something of a patchwork manner, during the rest of the 
year. The uncertainty created by these changes impacted 
on both the overall number, but also the timing, of qualified 
new applicants which ebbed and flowed in response to the 
changing picture. The start of the 2022 financial year has 
seen a fair but variable start with events continuing to evolve 
as we move from full lockdown to the start of the relaxation 
of restrictions in line with the government’s roadmap. 

In spite of the negative effect that COVID-19 had on client 
demand, most notably during the first half of the year, our 
lawyers have continued to grow their practices by recruiting 
juniors and colleagues into their Pods and as of 31 January 
2021 we had 74 (2020: 56) Pod members operating within 
44 Pods (2020: 31). This growth has been driven by a 
combination of new and existing Principals and further 
endorses the strength and flexibility of the model. 

CONTINUING INVESTMENT IN IT 
The investment made over many years in our IT 
infrastructure meant that we started the year in a strong 
position and as such COVID-19 had only a limited effect on 
the focus of the IT team this year. As always we continued 
to develop and enhance our core systems to ensure that 
they remain “best in class”, always seeking to provide the 
best user experience and to drive ever greater operational 
efficiencies. Over and above this, IT security continues to be 
a key focus for the team and having rolled out a number of 
security enhancements to the estate last year, we continued 
to enhance the security environment as well as stepping up 
the awareness programme on cybersecurity. 

The one area where COVID-19 did affect the IT team was 
in the take up and usage of video conferencing platforms 
as a primary tool for client meetings, as well as internal 
interaction with colleagues. We had all the necessary tools 
in place prior to the pandemic although usage levels were 
low with most people favouring more conventional means 
of meeting. Once again, having the tools available ahead 
of the outbreak meant that we were well placed to ensure 
a seamless transition from physical meetings to online 
meetings and the IT team worked extremely well to educate 
Keystone personnel on the availability and functionality of 
Microsoft Teams. 

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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FINANCIAL REVIEW AND 
STRATEGIC REPORT

KEY PERFORMANCE INDICATORS 
(KPIs)
The following KPIs are used by the management to monitor 
the financial performance of the Group:

such a situation would have resulted in additional gross 
margin through the employed lawyers, whereas with the 
evolution of the Pod concept it is far more common that 
a Principal in this position would recruit a junior into their 
Pod such that we would benefit from the revenue at the 
standard gross margin. 

• Revenue growth: 10.9% increase (2020: 16.3%)

• Adjusted PBT growth: 3.6% increase (2020: 12.0%)

• Adjusted PBT margin: 10.8% (2020: 11.6%)

• PBT growth: 3.4% increase (2020: 10.1%)

• PBT margin: 9.8% (2020: 10.5%)

• Operating cash conversion %: 100% (2020: 81%)

• Trade debtor days: 38 (2020: 36)

• Net Assets: £16.6m (2020: £14.1m)

The calculation of adjusted PBT is shown below.

INCOME STATEMENT
I am pleased to report revenue for the year of £55.0m, an 
increase of 10.9% on the prior year. As previously reported, 
whilst the pandemic caused significant disruption to client 
demand in the first half of the year, we experienced a return 
to pre Covid-19 levels during the second half. This is clearly 
demonstrated by the relative growth rates experienced 
in each period: year on year growth in the first half was 
6.5% whereas the second half revenue was up 14.7%. 
Revenue growth has been driven by the lawyers recruited 
last year contributing a full year of productivity as well as 
contributions from the lawyers who have been recruited 
during this year, with principal lawyer numbers increasing 
from 328 to 369.

GROSS PROFIT
The gross profit margin of the business has fallen this year 
to 25.9% (2020: 26.7%). The key reason for this reduction 
has been driven by two factors, both of which affect the 
level of profitability generated by our employed junior 
lawyers. The first of these causes has been the pandemic 
and the resultant impact on client demand, especially in 
the first half of the year. The second is, rather perversely, a 
reflection of the successful evolution of the Pod concept. 
The Pod concept has developed quite substantially over the 
last couple of years to the extent that it is now a generally 
accepted means by which Keystone lawyers develop their 
practice. As such, it does mean that certain circumstances 
which historically would have resulted in exceedingly high 
utilisation of the employed juniors are now less likely to 
occur. One such example scenario is where a Principal 
lawyer is involved in a large case which requires full time 
junior support over a prolonged period of time; historically 

ADMINISTRATIVE EXPENSES
Administrative expenses have increased by 6.7% to £7.7m 
(2020: £7.2m). The largest single component of this is staff 
costs which increased by 15.2% to £3.3m (2020: £2.9m), 
with support staff increasing from an average of 44 in 2020 
to 47 in 2021. At the start of the pandemic, the Board 
decided that given the financial strength and resilience of 
the Group, it would be inappropriate to take advantage of 
government schemes aimed at supporting those in need and 
as such we did not furlough any staff during the period. That 
said, whilst the average number of support staff increased 
year on year, support staff headcount remained flat across 
the year. Other administrative costs increased by 1.2% to 
£4.42m (2020: £4.36m). 

OTHER COSTS
During 2020, the Group entered into new lease arrangements 
in respect of our principal office at 48 Chancery Lane and 
2021 was the first full year that these arrangements came 
into effect. As such, the charge for amortisation of right of use 
assets increased by 11% and depreciation increased by 51% 
to £0.1m as the charge in respect of the investment made 
in leasehold improvements last year also took full effect. The 
charge in respect of share based payments increased from 
£0.13m to £0.2m as a new grant was made and the cost of 
all historic grants continued to be charged to the income 
statement, whilst finance income was negligible in the year as 
interest rates fell close to nil.

PBT, ADJUSTED PBT AND PBT MARGINS
Adjusted PBT is calculated as follows:

Profit before tax

Amortisation

Share based payments

One off impact of property 
changes

2021 
£

2020 
£

5,405,135

5,225,891

350,884

208,671

350,884

128,286

–

51,547

Adjusted PBT 

5,964,690

5,756,608

PBT Margin

Adjusted PBT Margin

9.8%

10.8%

10.5%

11.6%

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30573-Keystone-Law-AR2021  29 April 2021 3:25 pm  V5The decline in both PBT and adjusted PBT margins this year (0.7% and 0.8% respectively) has been principally driven by the reduction in gross profit margin, which was caused by a lower level of utilisation of the centrally employed junior lawyers as explained above. With interest rates falling almost to nil, finance income fell by £0.1m contributing a further 0.3% decline in the margin. These movements were partly offset because administrative expenses, net of other operating income, fell as a percentage of revenue by 0.4% reflecting the continuing benefits of operational gearing in the business.TAXATIONThe effective tax rate of 19.9% is higher than the standard rate and lower than that of the prior year (20.3%). Due to the nature of our business and the investment we make in providing networking opportunities in social environments for our lawyers, the tax rate of the business is always likely to be slightly higher than the standard rate as these costs are disallowable for corporation tax purposes. Compared to the previous year, the level of disallowable expenses was lower as we were unable to hold a number of lawyer events due to the restrictions imposed on social interaction.EARNINGS PER SHAREBasic earnings per share increased from 13.3p to 13.8p, with the dilution effect from shares awarded under LTIP being negligible. Adjusted earnings per share (calculated by making the same adjustments to earnings as has been made in calculating adjusted PBT and divided by the average shares in circulation this year) has increased by 4% to 15.6p (2020: 15.0p).STATEMENT OF FINANCIAL POSITIONCASHThe Group’s business model is strongly cash generative because its most significant cost, the fees paid to lawyers, is only paid once Keystone has been paid for the work it has delivered. Operating cash conversion for the year was particularly strong this year at 100% (2020: 81%) generating cash from operations of £6.6m (2020: £4.9m). Last year’s cash conversion had been somewhat depressed by an increase in the level of client disbursements which had been paid by the Group and not yet recovered from clients at the year end, this position unwound during this financial year with the level of disbursement funding falling this year. Furthermore, the growth in accrued income this year has been slower than in the prior year (net £0.1m) due to the disruption caused by the pandemic. Capital expenditure was £0.05m (2020: £0.4m) having returned to the normal run rate within the business having incurred the costs associated with fitting out the new floor of offices taken in Chancery Lane last year. Corporation tax payments were £1.0m (2020: £0.8m). Net interest received (ex the interest portion of lease payments) of £0.02m (2020: £0.14m) has fallen substantially as interest base rates have fallen to almost nil whilst the interest element of lease payments was £0.1m (2020: £0.08m). Lease repayments of £0.4m reflect the normal run rate of payments under our existing leases (2020: £0.2m benefited from rent free periods at the start of the new leases). As such, cash generated by the business in the year, being net cash flow pre dividend payments, was £5.0m (2020: £3.6m). The Group paid dividends of £2.1m (2020: £5.5m), which included two ordinary interim dividends of 3.3p per share each. This left closing cash of £7.4m (2020: £4.4m) and no debt.NET ASSETSThe net assets of the Group have increased from £14.1m to £16.6m, with retained earnings of profits of £4.3m less the dividends of £2.1m. This leaves the business with a strong balance sheet.11STRATEGIC REPORT1130573-Keystone-Law-AR2021.indd   1130573-Keystone-Law-AR2021.indd   1130-Apr-21   10:42:28 AM30-Apr-21   10:42:28 AMFINANCIAL REVIEW AND 
STRATEGIC REPORT

SECTION 172 COMPANIES ACT 
STATEMENT
The statements below address the reporting requirements 
of the Board under Section 172 of the Companies Act and 
the Companies (Miscellaneous Reporting) Regulations 2018. 

The Directors of the Company have a duty to promote the 
success of the Company. A director of the Company must 
act in the way they consider, in good faith, to promote the 
success of the Company for the benefit of its members, and 
in doing so have regard (amongst other matters) to:

• the likely consequences of any decision in the long term;

• the interests of the Company’s employees;

• the need to foster the Company’s operations on the 

community and the environment;

• the desirability of the Company to maintain a reputation 

for high standards of business conduct; and

• the need to act fairly between members and the 

Company.

The Directors are committed to developing and maintaining 
a governance framework that is appropriate to the business 
and supports effective decision making coupled with robust 
oversight of risks and internal controls.

Keystone has a clearly stated long term organic growth 
strategy and as such all significant business decisions 
consider both the short and long term impact in the process. 
The key to delivering this strategy is to continue to recruit 
and retain high calibre lawyers. In order to be an attractive 
place for high calibre lawyers to work, it is essential that 
Keystone maintains its reputation for delivering work to 
the highest professional standards. Central to the success 
of the business is the development and maintenance of 
its open, welcoming and collegiate culture and we invest 
significant time and resources to ensure that these facets 
are maintained and developed for the benefit of all those 
involved with the Company. 

Keystone’s primary asset is its people, be it the central 
office staff, the lawyers, the clients or third party suppliers 
with whom we work (such as counsel, experts and other 
professionals). As a business, we dedicate substantial time, 
effort and resources in working to develop and maintain 
strong relationships from which all parties benefit. As a 
people business, the impact of business decisions on our 
principal stakeholders is always central to the decision 
making process. 

The nature of the Group’s business is fundamentally low 
impact to the environment, we have an extremely small 
office footprint and the use of technology across the 
business further reduces the environmental impact as our 
lawyers have no need to commute to work.

The Directors treat all members of the Company fairly and 
consistently, as required by both professional standards and 
in compliance with various pieces of legislation. We provide 
information to all shareholders and other third parties on an 
equal basis.

DIVIDEND 
In light of the strength of the second half performance 
and taking into account the strength of the balance sheet, 
the Board is proposing to pay a final dividend for the year 
ended 31 January 2021 of 10.6p per share (2020: nil). 
This dividend is comprised of two elements, the first being 
an amount of 3.5p per share which is the remaining value 
which would have been paid in respect of 31 January 2020 
had the pandemic not occurred and the balance of 7.1p per 
share in accordance with the established dividend policy. 
This brings the total dividend for the year to 17.2p per share 
(2020: 11.2p per share (3.2p Ordinary and 8.0p Special)); 
6.8p per share which would have been paid in respect of the 
year ended 31 January 2020 were it not for the pandemic 
and 10.4p per share in line with the Group’s dividend policy.

The proposed final dividend will be payable on 9 July 2021 to 
shareholders on the register at the close of business on  
11 June 2021.

On behalf of the Board

Ashley Miller 
Finance Director 
28 April 2021

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GOVERNANCE

THE BOARD OF DIRECTORS

EXECUTIVE DIRECTORS

JAMES KNIGHT  
CHIEF EXECUTIVE 
OFFICER 

James founded Keystone in 
2002 when he set out to create 
a new type of law firm. Prior 
to that he had a 10 year career 
as a commercial solicitor in 

London, Hong Kong and Dubai. James now focuses on business 
development, marketing, and other drivers of growth.

NON-EXECUTIVE DIRECTORS

ASHLEY MILLER  
FINANCE DIRECTOR

Ashley joined Keystone in January 
2015 following the PE investment 
by Root Capital in the business. 
He is a commercially orientated 
finance professional with over 20 
years’ experience. Having trained 

with Price Waterhouse, Ashley has spent his career establishing and 
managing international finance departments for SME businesses 
operating across the professional services sector.

ROBIN WILLIAMS 
INDEPENDENT 
NON-EXECUTIVE 
CHAIRMAN

Robin joined the Board 
in October 2017 as 
Independent Non-executive 
Chairman. He is a chartered 
accountant with over 30 
years’ experience with listed 
companies initially as an 
adviser, then as a leading 
executive and latterly as 
Non-executive. He is also 
currently Chairman of FIH 
Group Plc.

SIMON PHILIPS  
NON-EXECUTIVE 
DIRECTOR

Simon joined the Keystone 
Board following the investment 
by Root Capital (now known 
as ScaleUp Capital) in October 
2014 and was Chairman until 
October 2017. Since then he 
has been a Non-executive 
Director and Chair of the 
Remuneration Committee. He 
is an experienced entrepreneur 
in the software and outsourcing 
sectors and the CEO of 
the private equity firm 
ScaleUp Capital.

From today Simon will 
step down as Chair of the 
Remuneration Committee and 
will act as Senior Independent 
Director and Chair of the  
Audit Committee.

ISABEL NAPPER 
NON-EXECUTIVE 
DIRECTOR

Isabel joined the Board in 
December 2020. She is 
currently Non-executive 
Director and Chair of the 
Remuneration Committee 
of SDI Group Plc and Tristel 
PLC. She brings a range of 
experience having acted 
as Non-executive Director 
for both private and public 
companies for over 15 years. 
Until 2015 she practiced 
as a lawyer specialising in 
intellectual property and 
commercial law.

Upon the resignation of Peter 
Whiting, Isabel will Chair the 
Remuneration Committee.

PETER WHITING  
SENIOR 
INDEPENDENT 
DIRECTOR

Peter joined the Board in October 
2017 as Senior Independent 
Director and Chair of the Audit 
Committee. He is an experienced 
NED who is currently Chairman 
of Kooth Plc as well as Senior 
Independent Director and Chair 
of the Remuneration Committee 
of both FDM Group (Holdings) 
plc and Aptitude Software Group 
plc as well as Non-executive 
Director of D4t4 Solutions. 
Earlier in his career he led the UK 
small and mid-cap research team 
at UBS and was Chief Operating 
Officer of UBS European Equity 
Research from 2007 to 2011.

As previously announced, 
with the successful IPO of 
Kooth Plc, Peter feels that now 
is the right time for him to step 
down as Non-executive Director 
of Keystone and this will take 
effect from today.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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PRINCIPAL RISKS AND 
UNCERTAINTIES

The Corporate Governance Report includes an overview of the Group’s approach to risk management and internal controls. 
Set out below are the principal risks and uncertainties that the Group faces and the activities designed to mitigate these 
risks. The Board recognises that the nature and scope of risks can change and that there may be other risks to which the 
Group is exposed and therefore, the list is not intended to be exhaustive.

Risk

Mitigation

GLOBAL 
PANDEMIC AND 
SUBSEQUENT 
ECONOMIC 
DOWNTURN

A virus that causes material sickness levels in 
the population requiring national steps which 
significantly impact mobility of people and the 
national economy, creating uncertainty and 
potentially impacts on the Group’s business.

The IT platform on which the Group 
operates is designed to support remote 
working. Furthermore, we deliver our 
services across a broad range of legal 
services supporting clients across a large 
range of sectors such that we have no 
dependence on any one area of law, 
sector of the economy or client. Finally, 
the remuneration structure of our 
lawyers (fully variable and pay when paid) 
provides a substantial cushioning effect in 
the event of economic volatility.

We have a robust compliance and risk 
management team which focuses on 
supporting lawyers to reduce the risk that 
such issues may arise and to the extent 
that they do arise we seek to mitigate 
any such risk by carrying professional 
indemnity insurance with a cap of  
£30 million.

The business has an experienced and 
robust compliance and risk management 
team which oversees the Group’s policies 
and procedures ensuring that they meet 
the relevant regulatory requirements. The 
Group uses technology to support and 
drive compliant behaviour and to help the 
team to focus on areas of potential risk. 
Furthermore, the team calls upon external 
professional advice where needed 
to ensure that the business meets its 
compliance and regulatory obligations.

Due to the nature of a law firm and its role of 
providing legal advice, the Group remains susceptible 
to potential liability for negligence, breach of 
contract and other client claims. From time to 
time, in the ordinary course of business, Keystone 
receives claims of professional negligence which it 
notifies to its insurers. Any potential claim may be 
expensive to defend, divert the time and focus of 
management away from the Group’s operations and 
may result in the Group having to pay substantial 
monetary amounts, any of which could impact on 
the reputation of the Group and result in a material 
adverse effect on Keystone’s business and overall 
financial condition.

The Group, like most businesses, is subject to a range 
of regulations. Failure to comply with these could 
have significant implications for the business ranging 
from reputational damage to criminal prosecution 
and sentencing.

LITIGATION, 
PROFESSIONAL 
LIABILITY AND 
UNINSURED 
RISKS

REGULATORY 
RISK AND 
COMPLIANCE 
RISKS

PERSONNEL

For any business, personnel is a particularly 
prominent asset heavily contributing to its strength 
and attractiveness. The Group is heavily reliant on 
its lawyers to attract new clients and also maintain 
relationships with existing clients. If the Group were 
to lose the services of key lawyers with high client 
retention rates, or cease to be able to attract new 
lawyers, this could significantly impair the strategy 
and success of the firm from both a reputational and 
financial standpoint.

The Group invests considerable time 
and effort in working to attract high 
quality new lawyers as well as focusing 
on ensuring that all lawyers feel a part 
of the Keystone “family”. Furthermore, 
management continues to monitor the 
characteristics of the Keystone model 
to ensure that they remain commercially 
compelling and attractive to both existing 
and potential Keystone lawyers.

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GOVERNANCE

Risk

Mitigation

The Group monitors the legislative 
landscape for any developments 
which could have a bearing upon this 
relationship. Where necessary the Group 
would seek external professional advice to 
support it in assessing the implications of 
any such developments.

CONTRACTUAL 
ARRANGEMENTS 
WITH LAWYERS

Keystone’s lawyers are self-employed, contracting 
with the Group predominantly via personal 
service companies. The self-employed status of 
the Group’s consultants is based not only on the 
contractual structure but also on the way in which 
the arrangements operate in practice. There is a 
risk that some of the consultant lawyers may be 
deemed to be workers or employees and, as such, 
would be entitled to additional benefits including, 
but not limited to, paid annual leave and sick pay. 
If this were to occur then in addition to the rights for 
workers, such lawyers would gain rights for unfair 
dismissal. If the consultant lawyers were deemed 
to be employees, then the tax treatment would be 
different and the Group would be liable for PAYE 
and national insurance contributions for such people 
deemed to be employees. Furthermore, if there is a 
change in employment law or tax law which means 
that the nature of the relationship which exists 
between the Group and its lawyers is not one of self-
employment, then the rights and obligations referred 
to above could also be triggered.

COMPETITION Keystone competes with other legal firms that offer 
commercial law services in which quality of advice, 
service, reputation and value operate as highly 
competitive factors to distinguish the Group. Despite 
this, there remains a risk that competitor firms or 
a newly established firm will acquire market share. 
Competition remains a core risk for the Group as any 
loss of market share could reduce revenue, reduce 
margins, reduce the ability to recruit new lawyers 
and reduce the retention rates of current personnel, 
any of which could materially adversely affect the 
Group’s business operations and overall financial 
condition.

Keystone’s growth strategy continues 
to be focused on attracting good quality 
lawyers with strong client relationships. 
By maintaining the calibre of lawyers 
attracted and retained, management 
believes that they will maintain and 
enhance their position in the market. 
Management also continues to review 
and monitor the characteristics of the 
Keystone model to ensure that they 
stay ahead of any current or future 
competitors.

INFORMATION 
SYSTEMS 
AND SYSTEM 
SECURITY 
BREACHES

IT forms an integral part of the business’s operating 
model and as such any breakdown of the Group’s 
information technology system could be significant. 
Also, as Keystone processes sensitive personal data 
it is possible that a security breach could result in 
some of this data becoming public. Were this to 
occur, then Keystone could face liability under data 
protection laws and could lose the goodwill of any 
clients affected by such a breach.

Hosting and support of all systems is 
outsourced to a large, reputable business 
who is dedicated to the provision of these 
services. They are contracted to keep all 
data safe, secure and backed up. They 
utilise a number of tools and appliances 
to maintain Keystone’s data integrity and 
security.

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CORPORATE GOVERNANCE 
STATEMENT

INTRODUCTION
The Directors acknowledge the importance of high 
standards of corporate governance. The Directors have 
decided to apply the Quoted Companies Alliance Code 
2018 on Corporate Governance (the “QCA Code”) which 
sets out a framework of 10 Principles to corporate 
governance. The Board ensures that the Group complies 
with the Code and sets out below how it complies with each 
of the 10 Principles.

A further aspect which is central to the Keystone model 
is its culture. Keystone is far more than just a collection of 
individual lawyers accessing its platform; it is a cohesive 
law firm which delivers a full range of services to its 
clients either working individually or as part of a team, as 
each assignment requires. The flat structure, absence of 
politics, and inclusive culture, all facilitated by the extensive 
opportunities which the Group provides for its lawyers to 
network and socialise, all ensure that Keystone’s lawyers are 
well connected and fully integrated in the firm.

KEYSTONE’S BUSINESS MODEL 
AND STRATEGY (PRINCIPLE 1) 
KEYSTONE’S BUSINESS MODEL
As a full service networked law firm, Keystone delivers 
conventional legal services across a range of service areas 
and industry to a client base comprising predominantly 
SMEs and private individuals. It is how these services are 
delivered via Keystone’s distinctive platform model, rather 
than the services themselves, which differentiates Keystone 
from other law firms. It is this platform model which is 
central to Keystone’s growth and success.

Unlike conventional law firms, Keystone’s high calibre and 
experienced lawyers are self-employed; predominantly 
contracting with Keystone through personal service 
companies. The lawyers have no fixed remuneration, 
instead benefiting from a transparent, consistent and 100% 
variable pay structure, with between 60-75%. of fees paid 
to the lawyer once Keystone has been paid for the work 
undertaken. They work from their own offices (mainly in 
the UK, although geographic location is not a limiting factor 
due to the way in which services are delivered) and are free 
to focus exclusively on client care and development and 
the delivery of legal services. They are fully supported by 
the Group’s Central Office team which provides all of the 
services they require to deliver high quality legal services to 
their clients, including (but not limited to): compliance and 
insurance, junior lawyer support, marketing, finance and IT. 

Fundamental to the operation of Keystone’s model is the 
Group’s technology solution which has been specifically 
developed to deliver services to a mobile/dispersed 
workforce such as we have. This uses both bespoke 
proprietary software as well as best in class industry specific 
solutions which enable its lawyers to work efficiently and 
effectively wherever and whenever they wish in a secure 
and compliant manner. It also provides a quick, easy and 
efficient means by which to access the services which the 
central office provides.

The cash generative nature of Keystone’s platform model 
and the associated lack of fixed salary overheads of its 
lawyers enables the Group to scale rapidly and without 
working capital pressures and constraints. 

THE GROUP’S STRATEGY
The Group’s strategy is to grow the business organically, 
focusing on the substantial opportunity which exists in 
the UK legal mid-market. Furthermore, management will 
consider international opportunities to the extent that they 
are consistent with and will enhance the core offering of 
Keystone.

Keystone’s platform model and associated remuneration 
structure is attractive to high calibre, experienced lawyers 
from mid-market firms with their own client following, 
providing an alternative way to practise the law and the 
opportunity to earn more than in a conventional firm whilst 
enjoying a better work-life balance. The recruitment of 
such lawyers enables the Group to drive its growth and 
to develop a highly diverse client base. With each lawyer 
developing their own business opportunities and cross-
referring work to Keystone colleagues, the Directors believe 
that the Group’s growth is sustainable.

It is essential for the success of this strategy that the 
selection process focuses on the quality of the lawyers who 
are recruited. The key to building a successful law firm in 
the mid to long term is in maintaining the quality high as 
this creates a virtuous circle, making the opportunity more 
attractive to future candidates (and their clients) as well as 
reducing the principal risks associated with law firms (see 
Principal Risks and Uncertainties). 

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GOVERNANCE

• makes sure that all Directors, particularly the Non-
executive Directors, are able to make an effective 
contribution;

• maintains a constructive relationship between the 

Executive Directors and the Non-executive Directors; 

• has primary responsibility for leading the Board; and

• chairs Board meetings.

The Chief Executive Officer has responsibility for all 
operational matters which include the implementation of 
strategy and policies approved by the Board. In addition, he 
has responsibility for managing the business of Keystone 
subject to the matters reserved for the Board. He has 
overall responsibility for the Group’s development and 
expenditure and delivering on the budget prepared by the 
Finance Director and approved by the Board. 

MATTERS RESERVED FOR THE BOARD 
The Board is responsible for reviewing, formulating and 
approving the Group’s strategy, budgets and corporate 
actions and overseeing the Group’s progress towards its 
goals. This is formally documented in a schedule of matters 
reserved for Board approval and includes: 

• Strategy and business plans, including annual budget;

• Structure and capital including dividends;

• Financial reporting and controls;

• Internal controls on risk management and policies; 

• Significant contracts and expenditure;

• Communication with shareholders;

• Remuneration and employment benefits; and 

• Changes to the Board composition.

COMPOSITION OF THE BOARD, 
ITS SUBCOMMITTEES AND ITS 
MEMBERS (PRINCIPLE 5,  
PRINCIPLE 6 AND PRINCIPLE 9)
The Board generally comprises five Directors, two 
Executives and three Non-executives, reflecting a blend 
of different experiences and backgrounds. Directors’ 
biographies setting out their experience, skills and 
independence are shown on page 13. The Board believes 
that the composition of the Board brings a desirable range 
of skills and experience in light of the Company’s challenges 
and opportunities while at the same time ensuring that no 
individual (or a small group of individuals) can dominate the 
Board’s decision making.

The Non-executive Directors are expected to devote such 
time as is necessary for the proper performance of their 
duties. It is anticipated that this will require them to spend 
a minimum of 24 days a year working for the Company. 
The Non-executive Directors meet during the year without 
the Executive Directors and provide effective balance and 
challenge. The Executive Directors are full time employees 
of the Company.

The Non-executive Directors keep their skill set up to 
date with a combination of attendance at CPD events and 
experience gained from other Board roles. The Executive 
Directors are employed full time in the Group and this 
is the best way of their keeping up to date. The Group’s 
Nominated Adviser and the Company Secretary ensure 
the Board is aware of any applicable regulatory changes. 
All Directors are able to take independent professional 
advice in the furtherance of their duties, if necessary, at 
the Group’s expense. In addition, the Directors have direct 
access to the advice and services of the Company Secretary 
and Finance Director.

The division of responsibilities between the Chairman and 
Chief Executive Officer has been agreed by the Board and is 
set out below.

ROLES OF THE CHAIRMAN AND CHIEF 
EXECUTIVE
The Chairman leads the Board ensuring its effectiveness 
and his role and responsibilities are clearly divided from 
those of the Chief Executive Officer. The Chairman:

• sets the Board agenda; 

• ensures that the Directors receive accurate and timely 
information and that adequate time is available for 
discussion of all agenda items, in particular strategic 
issues; 

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CORPORATE GOVERNANCE 
STATEMENT

BOARD DECISIONS AND ACTIVITY 
DURING THE YEAR 
The Board has a schedule of regular business comprising all 
the major financial and operational matters of the Group. 
The Board has established a number of committees, the 
work of which is described below. The Board has ensured 
that all areas for which it is responsible are addressed and 
reviewed during the course of the year. The Chairman, 
aided by the Company Secretary, is responsible for ensuring 
the Directors receive accurate and timely information. The 
Company Secretary provides minutes of each meeting and 
every Director is aware of the right to have any concerns 
minuted.

In addition to the Board meetings, there is regular 
communication between Executive and Non-executive 
Directors, including where appropriate updates on matters 
requiring attention prior to the next scheduled Board 
meeting. It is the Board’s current practice that the Non-
executive Directors meet periodically and at least annually, 
without the Executive Directors.

BOARD MEETINGS
Board meetings are held monthly and arranged by the 
Company Secretary. Where the subjects to be discussed 
call for it, the Company Secretary arranges for or prepares 
suitable papers which are then circulated to the Directors 
in advance. Additional ad hoc meetings and committee 
meetings are called as necessary, for example to approve 
the release of the Group’s Annual Report, once it has been 
approved in principle in substantially the final form. 

At least annually the Board will consider the Group’s 
strategy and annual budget.

There are currently no plans in place for evolution of the 
corporate governance framework in line with the Group’s 
plans for growth as the Board believes that the current 
structure of the Board is suitable for such growth plans in 
the short to medium term. However, the Board will keep 
this under regular review.

The table below shows the Directors’ attendance at 
scheduled meetings of the Board and its committees during 
the year:

Board

Audit

Remuneration

James Knight

Ashley Miller

Robin Williams

Peter Whiting

Simon Philips

Isabel Napper1

11/11

11/11

11/11

11/11

11/11

2/2

2/2

2/2

2/2

2/2

2/2

2/2

2/2

1  Isabel Napper joined the Board in December and has attended all meetings 

which happened during her tenure

DISCLOSURE COMMITTEE 
The Disclosure Committee is available as needed to review 
how the Group should deal with price sensitive information 
and information that may be price sensitive information. 
The purpose of the Disclosure Committee is to provide a 
rapid response to the potentially urgent matter of required 
disclosures. All Board members are members of the 
Disclosure Committee as is the Company Secretary. The 
quorum of the Disclosure Committee is one of the Chief 
Executive Officer, the Finance Director, or the Company 
Secretary and any Non-executive Director.

The terms of reference are available on the Company’s 
website.

NOMINATION COMMITTEE
The Nomination Committee is available as needed to 
manage the process of appointing new directors to the 
Board and to consider succession matters. The Committee 
is Chaired by Robin Williams and is comprised of James 
Knight and the Non-executive Directors. During the year 
the committee met twice in order to consider and manage 
the process of the appointment of a new Non-executive 
Director to the Board.

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GOVERNANCE

BOARD EFFECTIVENESS  
(PRINCIPLE 7)
During the year, the Group has carried out an annual Board 
effectiveness review. This was an internal review led by the 
Chairman involving all of the Directors. The format taken 
this year was an open forum discussion in which the overall 
approach, effectiveness and areas for improvement were 
discussed and considered.

No specific failings in effectiveness were identified and 
the review served to reinforce the Board’s focus on the 
monitoring of risk.

RISK MANAGEMENT AND 
INTERNAL CONTROLS (PRINCIPLE 4)
The Board is responsible for maintaining a sound system of 
internal controls to safeguard shareholders’ investments and 
the Group’s assets. Such a system is designed to reduce and 
manage the risk of failing to achieve the Group’s objectives. 
It is designed to provide a reasonable assurance against 
material misstatement or loss. The Board has considered the 
need for an internal audit function but has concluded that 
the internal control system in place is currently the most 
appropriate solution given the size and complexity of the 
Group. The Board revisits this decision periodically.

The Board is responsible for the identification and 
evaluation of major risks faced by the Group and for 
determining the appropriate course of action to manage 
those risks. The Company maintains a risk register which 
the Board considers regularly. The risk register assesses 
both the risks and the controls in place to prevent the risk 
crystallising as well as any mitigation which would exist 
should they materialise. 

The Group takes a proactive approach to risk management 
which starts at the strategic level with the Group identifying 
areas of the law in which it will not operate. The Group 
then recruits to this risk profile. The recruitment process is 
controlled by a senior management team who are qualified 
and experienced solicitors and who have many years’ 
experience of recruiting consultants to Keystone. The Group 
focuses on attracting experienced and well qualified lawyers 
with a client following from highly respected law firms, 
thereby reducing the risk profile of the lawyer base.

As a law firm, Keystone is regulated by the Solicitors 
Regulatory Authority (“SRA”) as well as being subject 
to other legal regulation governing its industry and the 
economy as a whole (e.g. anti money laundering legislation, 
data protection rules (GDPR) etc.). As such, the Group has 
a dedicated compliance department, led by the Group’s 

Compliance Officer and staffed by employed qualified 
solicitors, whose role it is to ensure compliance with all 
such regulation as well as handling any complaints or claims 
received from the Group’s clients. The structure of Keystone 
ensures that this department is wholly independent of the 
lawyers, whilst the “open door collegiate” culture of the 
Group ensures that lawyers are more than happy to seek 
support and guidance from the team where they identify 
issues of potential concern. This department reports to the 
Chief Executive who is fully appraised of any regulatory 
matters being handled, complaints/claims made as well as 
the status of these and the Board receives regular updates 
as to the status of any significant regulatory matter, any 
claims made or complaints which the CEO believes may 
proceed to a claim.

The Group uses technology, with each new matter taken 
on being subjected to a risk questionnaire, as well as more 
traditional methods, such as file audits, to proactively 
monitor matters and actively engages with consultants to 
assess, understand and manage any risk that should arise. 
The Group’s standard terms of business, provided to each 
client at the start of each engagement, advises the clients of 
the Group’s complaints procedure; this procedure directs the 
clients directly to the compliance department. Furthermore, 
under the terms of the compliance agreement, which each 
consultant enters into with the Group, the consultants 
are required to report all risks, complaints and regulatory 
matters to the compliance function. 

As the most significant risk for a law firm is associated 
with claims for professional negligence, one of the Group’s 
significant contracts (and as such an item which requires 
Board sign off) is the renewal of the professional indemnity 
insurance. This ensures that the Board is the body which is 
ultimately responsible for assessing the appropriateness of 
the level of cover which the Group holds.

The financial procedures and controls of the Group 
are under the stewardship of the Finance Director (see 
Directors’ biographies on page 13). These processes and 
controls are reviewed as part of the Group’s audit on an 
annual basis, this includes a specific SRA audit to ensure 
compliance with the SRA’s rules on client money, and the 
Group’s auditors meet with the Audit Committee of the 
Board on a bi-annual basis without the presence of the 
Finance Director.

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CORPORATE GOVERNANCE 
STATEMENT

CORPORATE CULTURE  
(PRINCIPLE 8)
One fundamental aspect of the success of Keystone is the 
culture of the Group. For the lawyers, the flat structure, 
transparent and consistent remuneration policy and 
absence of politics creates an extremely positive, open 
and encouraging environment in which they can thrive in 
driving forward their practices. Within the central office 
team we engender a positive client focused culture; this 
extends beyond the clients of the law firm to include the 
lawyers themselves, whom we treat as if they were clients. 
By engendering this supportive culture with our lawyers we 
ensure that they are free to focus on client development 
and delivering legal services which are wholly consistent 
with the Group strategy. As a business, we run regular social 
and networking events for our lawyers; this provides ample 
opportunities throughout the year to assess and monitor 
the state of the culture amongst our lawyers. Furthermore, 
the executive members of the Board work closely with the 
rest of central office team, thus guiding and enhancing 
the positive behaviours and attitudes which underpin the 
corporate culture.

As a law firm, Keystone is regulated by the SRA and as such 
has to comply with the SRA Code of Conduct. Central to 
this Code is a series of obligations placed on the Group and 
its consultants to operate with integrity and uphold the rule 
of law.

Keystone’s business model drives positive behaviour. It 
aligns the interests of clients and lawyers, both of which 
are fulfilled through the Group and the support the lawyers 
receive and use in advising the clients.

UNDERSTANDING AND MEETING 
SHAREHOLDER NEEDS AND 
EXPECTATIONS (PRINCIPLE 2)
The Board places great emphasis on good communications 
with shareholders. The Group primarily communicates with 
shareholders via its Annual and Interim Reports. Following 
the issue of these, the Chief Executive and the Finance 
Director meet with shareholders and analysts. Further 
announcements may be made during the course of the year 
via RNS in satisfaction of the Board’s reporting obligations in 
compliance with regulation and best practice. 

The Group’s AGM also provides an opportunity for 
shareholders to communicate directly with the Board and 
shareholder participation is encouraged. Details of the 
Group’s AGM, and the business to be transacted at it, are 
announced in the usual way and reproduced on the Group’s 
website. 

In addition, the Chairman is available to meet major 
shareholders on request to discuss governance and strategy. 
The Senior Independent Director is also available to meet 
shareholders separately if requested. Reports of these 
meetings and any other shareholder communications  
during the year are provided to the Board. Shareholders  
can contact the Group Secretary by emailing  
CS@keystonelaw.co.uk. Use the heading “Shareholder 
contact” to request that a matter be brought to the Board’s 
attention, or to arrange a meeting with the Chairman or 
Senior Independent Director.

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GOVERNANCE

WIDER STAKEHOLDER 
ENGAGEMENT AND SOCIAL 
RESPONSIBILITIES (PRINCIPLE 3)
The Board recognises the importance of the wider 
stakeholder groups, principally being: consultants and 
employees, clients and the Group’s suppliers. The Group 
engages with each of these stakeholder groups regularly 
through a range of channels. 

CONSULTANTS AND EMPLOYEES
Keystone’s success is built on the calibre and commitment 
of its consultants and employees who share a common 
commitment to go above and beyond client expectation. 

Keystone is characterised by its open and inclusive 
collegiate culture with consultants feeling free to share 
their views about the Group with management in an 
unhindered manner. The senior management and central 
office employees engage directly with the Group’s 
consultants daily and meet with them in a range of different 
formats regularly throughout the year, providing plentiful 
opportunity for dialogue. Furthermore, Keystone conducts a 
formal annual survey in which the consultants provide their 
feedback on the service, support and infrastructure they 
receive as well as producing a quarterly internal magazine 
and sending out more regular bulletins by email or over 
Keyed In.

Keystone’s employees are equally central to the success of 
the Group and on a periodic basis central office team are 
brought together for informal “town hall” style meetings. 
Keystone’s central office is open plan and there is a good 
day to day dialogue between all members of staff who are 
encouraged to speak freely. Management is encouraged to 
ensure good engagement within its teams. 

CLIENTS
Keystone’s consultants have strong client relationships 
and as such normally have an open dialogue with their 
clients such that they receive regular feedback during the 
progression of each matter. Clients are also invited to give 
feedback directly to senior management in the Group’s 
engagement letter which is sent to every client at the 
commencement of the matter.

As a regulated law firm, the services we provide are 
governed by the highest standards of professional practice 
and our internal compliance function works with our 
lawyers, our clients, our regulator and our ombudsman in 
this respect. 

Our service and expertise regularly wins awards. A number 
of industry publications including The Lawyer, Legal Week, 
Chambers and Partners have independently attested to 
Keystone’s very high level of client satisfaction.

SUPPLIERS
Each of our Group unit heads engages directly with our 
suppliers in their area. We engage regularly with our key 
suppliers. The heads of our Group units have direct access 
to the Board and discuss supplier matters both formally and 
informally as and when necessary.

COMMUNICATE HOW THE 
GROUP IS GOVERNED AND IS 
PERFORMING BY MAINTAINING A 
DIALOGUE WITH SHAREHOLDERS 
AND OTHER RELEVANT 
STAKEHOLDERS (PRINCIPLE 10)
All announcements regarding AGMs or any other 
shareholder meetings, together with results of any votes 
held are reported on the Group’s website which is also the 
source for historical financial reports and any regulatory 
news.

Activity of the Board and its subcommittees is shown in the 
body of this report, which itself will be published on our 
website.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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30573-Keystone-Law-AR2021  29 April 2021 3:25 pm  V5OVERVIEWThe Audit Committee is charged with the oversight of the internal financial controls and risk management systems, making recommendations to the Board on the appointment of auditors and the audit fee, monitoring and reviewing the conduct and control of the audit work as well as monitoring the integrity of all formal reports and announcements relating to the Group’s financial performance. The Committee has unrestricted access to the Group’s auditors. Full terms of reference are available on the Company’s website. The Audit Committee considers all proposals for non-audit services and ensures that these do not impact on the objectivity and independence of the auditors. The Audit Committee, in its meetings with the external auditors, reviews the safeguards and procedures developed by the auditors to counter threats or perceived threats to their objectivity and independence and assesses the effectiveness of the external audit. The Group’s policy on non-audit services performed by the external auditors is to address any issues on a case by case basis.COMPOSITION AND MEETINGSThe Audit Committee has three members, all of whom are independent Non-executive Directors with one having recent and relevant financial experience with competence in accounting or auditing. The Finance Director attends the committee meetings by invitation. The members of the Audit Committee are: Peter Whiting (Chairman), Simon Philips and Robin Williams.The Audit Committee has met twice during the year, once following the annual audit of last year’s accounts and once following the half year. All members of the committee attended both meetings as did the Finance Director by invitation for part of each meeting. The auditors attended both meetings to provide feedback on their work to the committee and independently on the Finance Director.INTERNAL FINANCIAL CONTROLS AND RISK MANAGEMENT FRAMEWORKThe Audit Committee is charged with oversight of the internal financial control and risk management framework in the business. This framework is intended to provide reasonable, but not absolute, assurance against material financial misstatement or loss. The Audit Committee has concluded that sound risk management and internal controls have been in operation throughout the period.FINANCIAL MANAGEMENT AND REPORTINGThe Committee is satisfied that the Annual Report and Financial Statements, taken as a whole, provide a fair, balanced and understandable assessment of the Group’s performance, its strategy and business model as well as its financial position as at the end of the period and has advised the Board accordingly.In reaching these conclusions, the Committee has considered the information provided by management and discussions held with the external auditors. INTERNAL AUDIT FUNCTIONGiven the Group’s size and complexity, the Board does not consider it necessary to have an internal audit function at this time. This position will be reviewed annually. EXTERNAL AUDITThe Committee has reviewed and agreed the scope and methodology of the work undertaken by the Group’s external auditors RSM. It has considered their independence and objectivity and has agreed the terms of their engagement and their fees.RSM have been the Group’s auditors since the Group’s shares were admitted to AIM. A review of their independence and audit process effectiveness is performed each year before a recommendation is made to the Board to propose their reappointment at the AGM.Peter Whiting Chairman, Audit CommitteeREPORT OF THE  AUDIT COMMITTEE222230573-Keystone-Law-AR2021.indd   2230573-Keystone-Law-AR2021.indd   2230-Apr-21   10:42:35 AM30-Apr-21   10:42:35 AM30573-Keystone-Law-AR2021  29 April 2021 3:25 pm  V5REPORT OF THE  REMUNERATION COMMITTEEOVERVIEWThe Remuneration Committee reviews the performance of the Executive Directors and makes recommendations to the Board on matters relating to their remuneration and terms of service. The Remuneration Committee reviews the performance of the Executive Directors, sets the scale and structure of their remuneration and the basis of their service agreements with due regard to the interests of shareholders and reviews and approves any proposed bonus entitlement. It is responsible for the management of the Group’s share based incentive scheme and any future such schemes that may be put in place.The Remuneration Committee meets as and when necessary, but at least twice each year. The Committee members have regard to the recommendations put forward in the QCA Code and, where appropriate, the QCA Remuneration Committee Guide and associated guidance. The Remuneration Committee comprises at least two independent Non-executive Directors and is chaired by a Non-executive Director who is appointed by the Board in consultation with the two independent Non-executive Directors.The full terms of reference are available on the Company’s website.COMPOSITION AND MEETINGSThe members of the Remuneration Committee are:  Simon Philips (Chairman)  Peter Whiting  Robin WilliamsDuring the year the Committee met twice and all members of the Committee were present.DIRECTORS’ REMUNERATION SUMMARY (AUDITED)The remuneration of the Directors is set out in the table below:£’000Salary & Fees Pension ContributionsTotal 2021Total 2020James Knight3195324322Ashley Miller1738181173Simon Philips40–4044Robin Williams64–6462Peter Whiting40–4040Isabel Napper¹7–7–64313656641¹  Remuneration in respect of the two months following appointment to the BoardKEY ACTIVITIESDuring the year the Committee:• Considered the impact of the COVID-19 pandemic on the existing LTIP grants and following extensive consideration of the extent and nature of the disruption concluded that the existing targets for the 2018 award were no longer fit for purpose. Accordingly, the performance criteria for this grant were varied to reflect this;• Considered which members of the senior management team should be qualifying individuals under the LTIP for the grant made during the year;• Reviewed share allocation to qualifying individuals under the LTIP; and• Reviewed remuneration arrangements for the Executive Directors and senior management team.GOVERNANCE2330573-Keystone-Law-AR2021.indd   2330573-Keystone-Law-AR2021.indd   2330-Apr-21   10:42:39 AM30-Apr-21   10:42:39 AMREPORT OF THE 
REMUNERATION COMMITTEE

LONG TERM INCENTIVE PLAN
The Group operates a long term incentive plan (the 
Keystone Law Long term incentive plan 2018). The main 
terms of the plan are as follows:

• The Remuneration Committee was authorised to grant 

performance share awards or nil-cost options to qualifying 
employees; 

• Awards will be made subject to appropriate performance 

criteria;

• Any award made will be subject to a three year vesting 
period followed by a two year holding period, during 
which time employees may not sell the shares except 
insofar as necessary to pay for the tax arising from the 
grant; 

• No single grant may have a value greater than 100% of 
the base salary of the individual to whom the grant is 
made; and

• The total number of shares which may be granted (net of 
any cancelled) under this scheme may not exceed 5% of 
the total share capital of the Company.

In July 2020, the Remuneration Committee approved the 
variation of the performance criteria, vesting and holding 
periods in respect of the award made in July 2018. Under 
the terms of this variation, the vesting period will now be 
four years and the target EPS at the end of the period will 
remain as per the original targets, the holding period post 
vesting is now one year post vesting. 

In September 2020, performance share awards were issued 
to members of the senior management and Executive team. 
As per the terms of the scheme, these awards were subject 
to performance criteria, with 70% being linked to EPS 
growth and 30% linked to comparative total shareholder 
return with both elements being measured over a three 
year period. The Remuneration Committee considers that 
the targets are appropriate and are aligned with shareholder 
interests.

The fair value of the employee services received in 
exchange for these grants is recognised as an expense on a 
straight-line basis over the vesting period. The total amount 
to be expensed is determined by reference to the fair value 
of the options or shares determined at the date of grant.

The awards are valued using the Monte Carlo (TSR 
component) and Black–Scholes (EPS component) option 
pricing models. Non-market based vesting conditions are 
included in assumptions about the number of options that 
are expected to become exercisable or the number of shares 
that the employee will ultimately receive. This estimate is 
revised at each balance sheet date to allow for options that 
are not expected to vest and the difference is credited to 
the Consolidated Statement of Comprehensive Income with 
a corresponding adjustment to reserves.

The following table shows Share Awards held by Directors:

31 January 
2020 

34,235

34,235

Granted 

22,725

22,725

31 January 
2021 

56,960

56,960

Ashley Miller

Total

DIRECTORS’ INTERESTS
According to the register of Directors’ interests maintained 
under the Companies Act, the following interests in shares 
of Group companies were held by the Directors in office at 
the year ends:

James Knight

Ashley Miller

Simon Philips*

Robin Williams

Peter Whiting

No. of Shares

10,554,402

247,672

350,000

12,500

21,875

*  Simon Philips is one of the beneficial owners of the shares held by Root 
Capital Fund II. Although the Non-executive Directors hold shares, their 
holdings are at a level which does not impinge their independence.

Simon Philips 
Chairman, Remuneration Committee

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GOVERNANCE

DIRECTORS’ REPORT

The Directors have pleasure in presenting their report and 
the financial statements of the Group for the year ended 
31 January 2021.

PRINCIPAL ACTIVITIES AND 
BUSINESS REVIEW
The principal activities of the Group during the year were 
the provision of legal services. The results for the year and 
the financial position of the Group are as shown in the 
annexed financial statements. A review of the business and 
its future development is given in the Chairman’s and Chief 
Executive’s statements.

RESULTS AND DIVIDENDS
The results for the year are set out in the consolidated 
income statement on page 34. The Directors propose a 
final dividend of 10.6p per share subject to the approval at 
the Annual General Meeting on 5 July 2021. This dividend 
is comprised of two amounts, the first being an amount of 
3.5p per share which is the remaining value which would 
have been paid in respect of 31 January 2020 had the 
pandemic not occurred and the balance of 7.1p per share in 
accordance with the established dividend policy.

LIKELY FUTURE DEVELOPMENT
Our priorities for the following financial year are disclosed in 
the CEO’s Review on pages 07 to 09.

SUBSTANTIAL SHAREHOLDINGS
As far as the Directors are aware, the only notifiable 
holdings equal to or in excess of 3% of the issued ordinary 
share capital at 1 February 2021 were as shown in the table 
below:

No. of Shares

% Holding

10,554,402

33.75

James Knight

Canaccord Genuity 
Wealth Management

Stancroft Trust

William Robins

Merian Global Investors 
(UK) Limited

3,735,762

1,450,000

1,383,698

1,334,710

Aegon Asset Management

1,334,150

Unicorn Asset Management

1,320,000

SVM Asset Management

1,059,000

11.95

4.64

4.40

4.27

4.27

4.22

3.39

DIRECTORS AND THEIR INTEREST
The Directors who served throughout the year except 
where otherwise stated and in place at the date of this 
report are as follows:

• James Knight

• Ashley Miller

• Robin Williams

• Peter Whiting

• Simon Philips

• Isabel Napper (appointed 1 December 2020)

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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DIRECTORS’ REPORT

AUDITED DIRECTORS’ 
REMUNERATION
Directors’ remuneration payable in the year ended 
31 January 2021 is set out in the Report of the 
Remuneration Committee.

DIRECTORS’ INDEMNITIES
The Directors are entitled to be indemnified by the 
Company to the extent permitted by law and the Company’s 
articles of association in respect of certain losses arising 
out of or in connection with the execution of their powers, 
duties and responsibilities.

The Company also purchased and maintained Directors’ and 
Officers’ Liability Insurance throughout the year.

SHARE CAPITAL
Details of share capital are given in note 18 to the financial 
statements.

EMPLOYEES
The Group operates an equal opportunities employment 
policy. The Group’s policy on recruitment, development, 
training and promotion includes provision to give full and 
fair consideration to disabled persons, having particular 
regard to their aptitudes and abilities. The Group appreciates 
and values the input of all its employees and encourages 
development and training to enhance employee skills. The 
Group ensures that employees are aware of any important 
matters that may impact on the performance of the Group.

STREAMLINED ENERGY AND 
CARBON REPORTING
The Group is exempt from streamlined energy and carbon 
reporting requirements as it has low energy consumption of 
less than 40,000 kWh during the reporting period.

GOING CONCERN
The Group and Company financial statements have been 
prepared on a going concern basis as the Directors have 
a reasonable expectation that the Group has adequate 
resources to continue in operational existence for the 
foreseeable future. The Group is cash positive, has no 
debt, has a model which is strongly cash generative and 
has, to date, a strong trading performance. The Group’s 
forecasts and projections show that the Group has 
sufficient resources for both current and anticipated cash 
requirements. 

FINANCIAL RISK MANAGEMENT
Financial risk is managed by the Board on an ongoing basis. 
The key risks relating to the Group are outlined in more 
detail in note 28 to the consolidated financial statements.

The Group’s principal risks and uncertainties are outlined in 
the Strategic Report.

ANNUAL GENERAL MEETING
The Company’s AGM will be held on 5 July 2021.

POLITICAL DONATIONS
No political contributions were made during the year.

AUDITORS
A resolution to reappoint RSM UK Audit LLP as auditors 
for the ensuing year will be proposed at the Annual 
General Meeting in accordance with Section 487(2) of the 
Companies Act 2006.

DISCLOSURE OF INFORMATION TO 
AUDITORS
The Directors confirm that, so far as they are each aware, 
there is no relevant audit information of which the Group’s 
auditors are unaware; and each Director has taken all the 
steps that they ought to have taken as a Director to make 
themselves aware of any relevant audit information and 
to establish that the Group’s auditors are aware of that 
information.

On behalf of the Board

Ashley Miller 
Finance Director 
28 April 2021

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GOVERNANCE

DIRECTORS’ RESPONSIBILITIES 
STATEMENT

The Directors are responsible for preparing the Strategic 
Report and the Directors’ Report and the financial 
statements in accordance with applicable law and 
regulations.

Company law requires the Directors to prepare Group 
and Company financial statements for each financial year. 
The Directors have elected under Company law and are 
required by the AIM Rules of the London Stock Exchange to 
prepare the Group financial statements in accordance with 
International Accounting Standards in conformity with the 
requirements of the Companies Act 2006 and have elected 
under Company law to prepare the Company financial 
statements in accordance with international accounting 
standards in conformity with the requirements of the 
Companies Act 2006 and applicable law. 

The Group financial statements are required by law and 
IFRS adopted by the EU to present fairly the financial 
position and performance of the Group. The Companies 
Act 2006 provides in relation to such financial statements 
that references in the relevant part of that Act to financial 
statements giving a true and fair view are references to their 
achieving a fair presentation.

Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
Company and of the profit or loss of the Group for that 
period.

In preparing the Group and Company financial statements, 
the Directors are required to:

a. select suitable accounting policies and then apply them 

consistently;

b. make judgements and accounting estimates that are 

reasonable and prudent;

c. state whether they have been prepared in accordance 

with international accounting standards in conformity with 
the requirements of the Companies Act 2006, subject to 
any material departures disclosed and explained in the 
Company financial statements; and 

d. prepare the financial statements on the going concern 

basis unless it is inappropriate to presume that the Group 
and the Company will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group’s and Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of 
the Group and the Company and enable them to ensure 
that the financial statements comply with the requirements 
of the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and the Company and 
hence, for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the United 
Kingdom governing the preparation and dissemination of 
Financial Statements may differ from legislation in other 
jurisdictions.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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INDEPENDENT AUDITORS’ REPORT

TO THE MEMBERS OF KEYSTONE LAW GROUP PLC

OPINION
We have audited the financial statements of Keystone Law Group plc (the ‘parent company’) and its subsidiaries (the ‘group’) 
for the year ended 31 January 2021 which comprise Consolidated Statement of Comprehensive Income, Consolidated 
Statement of Financial Position, Company Statement of Financial Position, Consolidated Statement of Changes in Equity, 
Company Statement of Changes in Equity Consolidated Statement of Cash Flows and Company Statement of Cash Flows 
and notes to the financial statements, including significant accounting policies. The financial reporting framework that has 
been applied in their preparation is applicable law International Accounting Standards in conformity with the requirements of 
the Companies Act 2006.

In our opinion: 

• the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at  

31 January 2021 and of the group’s profit for the year then ended;

• the group financial statements have been properly prepared in accordance with International Accounting Standards in 

conformity with the requirements of the Companies Act 2006

• the parent company financial statements have been properly prepared in accordance with International Accounting 

Standards in conformity with the requirements of the Companies Act 2006; and

• the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of the group and parent company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as 
applied to listed entities and we have fulfilled our other ethical responsibilities in accordance with these requirements. We 
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

CONCLUSIONS RELATING TO GOING CONCERN
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group’s 
ability to continue to adopt the going concern basis of accounting included obtaining cash flow forecasts covering a period 
of 12 months from the date of sign off and reviewing these for reasonableness, including the associated assumptions 
and sensitivities. We also discussed with management the pipeline of opportunities and considered management’s 
analysis of the potential impact of the COVID-19 outbreak on the group’s business model and strategies. We reviewed 
the sensitivities provided by management that showed the impact of 25% reduced revenue and a model to show how 
long the business would be able to continue with no further revenue generation. In addition, we reviewed the disclosure 
included in the financial statements in relation to going concern and the appropriateness of the basis of preparation of the 
financial statements chosen by management. Based on the results of the audit procedures outlined above, we have no key 
observations to report. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the group’s or the parent company’s ability to continue as a 
going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report.

28

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OUR FINANCIALS

SUMMARY OF OUR AUDIT APPROACH

Key audit matters

Materiality

Scope

Group
Revenue and Accrued Income
Group
• Overall materiality: £298,000 (2020: £287,000)
• Performance materiality: £223,000 (2020: £218,000)
Parent Company
• Overall materiality: £148,000 (2020: £145,000)
• Performance materiality: £111,000 (2020: £108,000)
Our audit procedures covered, on a sample basis, 100% of the group’s results

KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the group 
and parent company financial statements of the current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) we identified, including those which had the greatest effect on the overall audit 
strategy, the allocation of resources in the audit and directing the efforts of the engagement team. These matters were 
addressed in the context of our audit of the group and parent company financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. 

REVENUE RECOGNITION AND ACCRUED INCOME

Key audit matter 
description

Revenue is the most significant component of the financial statements and there is a risk that 
this could be materially misstated due to recognising revenue in the incorrect accounting period. 
Additionally, revenue is impacted by changes in the accrued income balance which is subject to 
judgemental decisions by management. The Group has recognised revenue of £54.8m in respect 
of lawyer fees billed and accrued in the year and revenue consists of a large number of relatively 
low value individual transactions. Due to the large volume of transactions in the year there is 
a risk that not all of the matters in the year have been appropriately recognised. The accrued 
income balance is calculated by reference to the historic performance of the business. The 
business has reviewed, over a number of years, the percentage of actual invoicing which relates 
to the prior year’s activity and it applies these percentages to the Group’s monthly forecast 
billing. There are inherent uncertainties in the estimations used. For the above reasons, revenue 
recognition including accrued income is considered to be a key audit matter. 
Refer to notes 2, 3, 4 and 17 in the financial statements for the disclosures relating to revenue 
and accrued income.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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INDEPENDENT AUDITORS’ REPORT

TO THE MEMBERS OF KEYSTONE LAW GROUP PLC

How the matter was 
addressed in the audit

Our audit procedures included:

• Review of the appropriateness of the group’s revenue polices in conjunction with IFRS 15 in 

order to gain comfort revenue has been recorded correctly.

• Test of the key controls surrounding revenue to ensure they are operating as expected.
• Substantive testing of a sample of revenue transactions back to cash receipts and requests for 

invoices to be raised by lawyers.

• Analytical review of revenue trends in line with lawyer numbers, with reference to joiners and 

leavers and new matters created in the year.

• Separate substantive testing of year end cut-off by reviewing a sample of invoices raised 

around the year end to ensure that the revenue has been accounted for in the correct period.
• Assessment of the reasonableness of the approach to calculating the accrued income balance 

and reperformance of the calculation to ensure it is consistently applied and reasonable 
with reference to post year end trading. We noted a variance between the calculation and 
performance post year end but this resulted in an immaterial impact to profit and therefore 
has not been adjusted. A key observation, which management have acted on, would be that 
management should continually revisit the percentages used over the year in order to assess if 
the percentages used in the estimate remain appropriate or require updating for future years 
as the business grows.

OUR APPLICATION OF MATERIALITY
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and 
extent of our audit procedures. When evaluating whether the effects of misstatements, both individually and on the financial 
statements as a whole, could reasonably influence the economic decisions of the users we take into account the qualitative 
nature and the size of the misstatements. Based on our professional judgement, we determined materiality as follows:

Overall materiality

£298,000 (2020: £287,000)

£148,000 (2020: £145,000)

Group

Parent company

Basis for determining overall 
materiality

Rationale for benchmark 
applied

5% of Adjusted PBT

1% of Net Assets

Investors are interested in the return of 
their investment, especially in relation to 
dividends and therefore results of the year 
drive share price and the group’s ability 
to pay dividends. We have taken the 
Adjusted PBT as calculated per the groups 
RNS announcements and discussed in the 
Financial Statements.

The value of the company is driven by its 
investment in Keystone Law Limited and as 
such its reasonable to base materiality on a 
benchmark associated which such.

Performance materiality

£223,000 (2020: £218,000)

£111,000 (2020: £108,000)

Basis for determining 
performance materiality

Reporting of misstatements 
to the Audit Committee

75% of overall materiality

75% of overall materiality

Misstatements in excess of £14,900 and 
misstatements below that threshold that, in 
our view, warranted reporting on qualitative 
grounds. 

Misstatements in excess of £7,400 and 
misstatements below that threshold that, in 
our view, warranted reporting on qualitative 
grounds. 

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OUR FINANCIALS

AN OVERVIEW OF THE SCOPE OF OUR AUDIT
The group consists of two components, all of which are based in the UK. Full Scope statutory audits were performed on all 
components.

OTHER INFORMATION
The other information comprises the information included in the annual report, other than the financial statements and our 
auditor’s report thereon. The directors are responsible for the other information contained within the annual report. Our 
opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly 
stated in our report, we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to 
be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to 
determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work 
we have performed, we conclude that there is a material misstatement of this other information, we are required to report 
that fact. 

We have nothing to report in this regard.

OPINIONS ON OTHER MATTERS PRESCRIBED BY  
THE COMPANIES ACT 2006

In our opinion, based on the work undertaken in the course of the audit:

• the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and

• the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the 
course of the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:

• adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

• the parent company financial statements are not in agreement with the accounting records and returns; or

• certain disclosures of directors’ remuneration specified by law are not made; or

• we have not received all the information and explanations we require for our audit.

RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities statement set out on page 27, the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis 
of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have 
no realistic alternative but to do so.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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INDEPENDENT AUDITORS’ REPORT

TO THE MEMBERS OF KEYSTONE LAW GROUP PLC

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE 
FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users 
taken on the basis of these financial statements.

THE EXTENT TO WHICH THE AUDIT WAS CONSIDERED CAPABLE OF 
DETECTING IRREGULARITIES, INCLUDING FRAUD
Irregularities are instances of non-compliance with laws and regulations. The objectives of our audit are to obtain sufficient 
appropriate audit evidence regarding compliance with laws and regulations that have a direct effect on the determination 
of material amounts and disclosures in the financial statements, to perform audit procedures to help identify instances of 
non-compliance with other laws and regulations that may have a material effect on the financial statements, and to respond 
appropriately to identified or suspected non-compliance with laws and regulations identified during the audit. 

In relation to fraud, the objectives of our audit are to identify and assess the risk of material misstatement of the 
financial statements due to fraud, to obtain sufficient appropriate audit evidence regarding the assessed risks of material 
misstatement due to fraud through designing and implementing appropriate responses and to respond appropriately to fraud 
or suspected fraud identified during the audit. 

However, it is the primary responsibility of management, with the oversight of those charged with governance, to ensure 
that the entity’s operations are conducted in accordance with the provisions of laws and regulations and for the prevention 
and detection of fraud.

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud, the group audit 
engagement team: 

• obtained an understanding of the nature of the industry and sector, including the legal and regulatory framework that the 
group and parent company operate in and how the group and parent company are complying with the legal and regulatory 
framework;

• inquired of management, and those charged with governance, about their own identification and assessment of the risks 

of irregularities, including any known actual, suspected or alleged instances of fraud;

• discussed matters about non-compliance with laws and regulations and how fraud might occur including assessment of 

how and where the financial statements may be susceptible to fraud for regulated entities, as defined in ISA 250B: having 
obtained an understanding of the effectiveness of the control environment.

The most significant laws and regulations were determined as follows:

Legislation / Regulation

Additional audit procedures performed by the Group audit engagement team included: 

International Accounting 
Standards in conformity 
with the requirements of 
the Companies Act 2006

Review of the financial statement disclosures and testing to supporting documentation.

Completion of disclosure checklists to identify areas of non-compliance.

Tax compliance regulations Review of information submitted to HMRC, to ensure that this information was consistent 
with other financial information reported and inspected any correspondence with local tax 
authorities.

Employee Law

Held discussions with the compliance officer to be satisfied that the group is following guidance.

32

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OUR FINANCIALS

Regulatory Compliance

Confirmed with the compliance officer that all required communications with The Solicitors 
Regulatory Authority (SRA) has been made and that they are compliant with The Solicitors 
Act (the “Act”) and the Solicitors Regulation Authority’s Code of Conduct (the “Code”) as they 
apply to the firm and all its staff The group undergo a separate SRA audit.

The areas that we identified as being susceptible to material misstatement due to fraud were:

Risk

Audit procedures performed by the audit engagement team: 

Revenue recognition

Test of the key controls surrounding revenue to ensure they are operating as expected.

Management override of 
controls

Substantive testing of a sample of revenue transactions back to cash receipts and requests for 
bills to be raised by lawyers.

Analytical review of revenue trends in line with lawyer numbers and number of matters per 
sector, with reference to joiners and leavers and new matters created in the year.

Testing the appropriateness of journal entries and other adjustments; 

Assessing whether the judgements made in making accounting estimates are indicative of a 
potential bias; and

Evaluating the business rationale of any significant transactions that are unusual or outside the 
normal course of business.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

USE OF OUR REPORT 
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Colin Roberts (Senior Statutory Auditor) 
For and on behalf of RSM UK Audit LLP, Statutory Auditor  
Chartered Accountants 
25 Farringdon Street 
London 
EC4A 4AB 
28 April 2021

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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CONSOLIDATED STATEMENT OF 
COMPREHENSIVE INCOME

YEAR ENDED 31 JANUARY 2021

Revenue

Cost of sales

Gross profit

Depreciation and amortisation

Share based payments

Administrative expenses

Other operating income

Operating profit

Finance income

Finance costs

Profit before tax

Corporation tax expense

Profit and total comprehensive income for the year attributable to equity holders 
of the Parent

Basic and diluted EPS (p)

The above results were derived from continuing operations.

Note

2021
£ 

2020
£ 

4

55,027,227

49,630,634

(40,770,513)

(36,402,826)

14,256,714

13,227,808

(874,110)

(794,658)

(208,671)

(128,286)

(7,706,481)

(7,219,826) 

11,285

75,227

5,478,737

5,160,265

39,515

151,991

(113,117)

(86,365)

5,405,135

5,225,891

5

5

5

6

7

7

11

(1,076,094)

(1,063,271)

4,329,041

4,162,620

12

13.8

13.3

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OUR FINANCIALS

CONSOLIDATED STATEMENT OF 
FINANCIAL POSITION

AS AT 31 JANUARY 2021

Assets

Non-current assets

Property, plant and equipment

 − Owned assets
 − Right-of-use assets

Total property, plant and equipment

Intangible assets

Other assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

Equity and liabilities

Equity

Share capital

Share premium

Share based payments reserve

Retained earnings

Equity attributable to equity holders of the Parent

Non-current liabilities

Lease liabilities

Deferred tax liabilities

Current liabilities

Trade and other payables

Lease liabilities

Corporation tax liability

Provisions

Total liabilities

Total equity and liabilities

Note

2021 
£

2020 
£

13

13

13

14

16

323,940

385,000

1,335,297

1,746,157

1,659,237

2,131,157

6,108,606

6,459,490

13,628

13,628

7,781,471

8,604,275

17

18,108,298

16,561,439

7,371,300

4,386,586

25,479,598

20,948,025

33,261,069

29,552,300

18

62,548

62,548

9,920,760

9,920,760

380,162

171,491

6,223,096

3,958,134

16,586,566

14,112,933

23

19 

22

23

21

1,015,924

1,499,900

266,821

336,999

1,282,745

1,836,899

14,032,341

12,500,318

538,544

719,445

101,428

497,791

541,892

62,467

15,391,758

13,602,468

16,674,503

15,439,367

33,261,069

29,552,300

The financial statements on pages 34 to 66 were approved and authorised for issue by the Board of Directors on  
28 April 2021 and were signed on its behalf by:

Ashley Miller 
Director

28 April 2021

Keystone Law Group Plc
Registered No. 09038082

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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COMPANY STATEMENT OF 
FINANCIAL POSITION

AS AT 31 JANUARY 2021

Assets

Non-current assets

Investment in Subsidiary

Current assets

Trade and other receivables

Total assets

Equity and liabilities

Equity

Share capital

Share premium

Share based payments reserve

Retained earnings

Equity attributable to equity holders of the Company

Current liabilities

Trade and other payables

Total liabilities

Total equity and liabilities

Note

2021 
£

2020 
£

15

9,380,162

9,171,491

9,380,162

9,171,491

17

7,467,168

4,774,758

7,467,168

4,774,758

16,847,330

13,946,249

18

62,548

62,548

9,920,760

9,920,760

380,162

171,491

6,453,410

3,767,279

16,816,880

13,922,078

22

30,450

30,450

24,171

24,171

16,847,330

13,946,249

The Company’s profit for the financial year was £4,750,210 (2020: £6,001,724).

The financial statements on pages 34 to 66 were approved and authorised for issue by the Board of Directors on 28 April 
2021 and were signed on its behalf by:

Ashley Miller
Director
28 April 2021

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OUR FINANCIALS

CONSOLIDATED STATEMENT OF 
CHANGES IN EQUITY

YEAR ENDED 31 JANUARY 2021

Attributable to equity holders of the Parent
Share based 
payments 
reserve 
£

Share 
premium 
£

Retained 
earnings 
£

Share  
capital 
£

Total 
£

62,548

9,920,760

43,205

5,331,002

15,357,515

Note 

18

–

–

–

–

–

–

–

–

4,162,620

4,162,620

(5,535,488)

(5,535,488)

128,286

–

128,286

18

62,548

9,920,760

171,491

3,958,134

14,112,933

–

–

–

–

–

–

–

–

4,329,041

4,329,041

(2,064,079)

(2,064,079)

208,671

–

208,671

18

62,548

9,920,760

380,162

6,223,096

16,586,566

At 31 January 2019 

Profit for the year and total 
comprehensive income

Dividends paid in the year

Share based payments

At 31 January 2020

Profit for the year and total 
comprehensive income

Dividends paid in the year

Share based payments

At 31 January 2021

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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COMPANY STATEMENT OF 
CHANGES IN EQUITY

YEAR ENDED 31 JANUARY 2021

At 31 January 2019

Profit for the year and total 
comprehensive income

Dividend paid in the year

Share based payments

At 31 January 2020

Profit for the year and total 
comprehensive income

Dividend paid in the year

Share based payments

At 31 January 2021

Share 
capital 
£

Share 
premium 
£

Share based 
payments 
reserve 
£

Retained 
earnings 
£

Total 
£

62,548

9,920,760

43,205

3,301,043

13,327,556

Note 

18 

–

–

–

–

–

–

–

–

6,001,724

6,001,724

(5,535,488)

(5,535,488)

128,286

–

128,286

18 

62,548

9,920,760

171,491

3,767,279

13,922,078

–

–

–

–

–

–

–

–

4,750,210

4,750,210

(2,064,079)

(2,064,079)

208,671

–

208,671

18 

62,548

9,920,760

380,162

6,453,410

16,816,880

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OUR FINANCIALS

CONSOLIDATED STATEMENT OF 
CASH FLOWS

YEAR ENDED 31 JANUARY 2021

Cash flows from operating activities

Profit before tax

Adjustments to cash flows 

Depreciation and amortisation

Share based payments

Finance income

Finance costs

Working capital adjustments

Increase in trade and other receivables

Increase in trade and other payables

Increase/(decrease) in provisions

Cash generated from operations

Interest paid

Interest portion of lease liability

Corporation taxes paid

Cash generated from operating activities

Cash flows from/(used in) investing activities

Interest received

Purchases of property, plant and equipment

Net cash used in investing activities

Cash flows from financing activities

Lease repayments

Dividends paid in year

Net cash (used in) financing activities

Net increase/(decrease) in cash and cash equivalents

Cash at 1 February

Cash at 31 January

Note

2021
£

2020 
£

5,405,135

5,225,891

5

5

7

7

874,110

208,671

794,658

128,286

(39,515)

(151,991)

113,117

86,365

6,561,518

6,083,209

(1,546,859)

(2,050,713)

1,532,023

925,257

38,962

(31,646)

6,585,644

4,926,107

(17,826)

(95,291)

(8,710)

(77,655)

(968,719)

(801,849)

5,503,808

4,037,893

39,515

(51,306)

(11,791)

151,991

(403,501)

(251,510)

(443,224)

(207,946)

25

(2,064,079)

(5,535,488)

(2,507,303)

(5,743,434)

2,984,714

(1,957,051)

4,386,586

6,343,637

7,371,300

4,386,586

24

24

24

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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COMPANY STATEMENT  
OF CASH FLOWS

YEAR ENDED 31 JANUARY 2021

Cash flows from operating activities

Profit before tax

Working capital adjustments

Increase in trade and other receivables

Increase/(decrease) in trade and other payables

Cash used in operations

Cash generated from operating activities

Cash flows from financing activities

Dividend received from subsidiaries

Dividend paid 

Net cash generated from financing activities

Net movement in cash and cash equivalents

Cash at 1 February

Cash at 31 January

Note

2021 
£

210

210

2020 
£

1,724

1,724

(2,692,410)

(450,310)

6,279

(15,926)

(2,685,919)

(464,512)

(2,685,919)

(464,512)

4,750,000

6,000,000

(2,064,079)

(5,535,488)

2,685,919

464,512

–

–

–

–

–

–

40

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OUR FINANCIALS

NOTES TO THE 
FINANCIAL STATEMENTS

1. GENERAL INFORMATION
The Company was incorporated as Keystone Law Group Limited on 13 May 2014 under the Companies Act 2006 
(registration no. 09038082) and subsequently used as the vehicle to acquire Keystone Law Limited (the main trading 
company in the Group) and its subsidiaries on 17 October 2014. The Company was re-registered as a Public Limited 
Company on 10 November 2017. The Company was incorporated and is domiciled in England and Wales. The principal 
activity of the Group is the provision of legal services.

The address of its registered office is:

48 Chancery Lane 
London 
WC2A 1JF

The Financial Statements are presented in Pounds Sterling, being the functional currency of the Group.

2. ACCOUNTING POLICIES
STATEMENT OF COMPLIANCE
The Financial Statements have been prepared in accordance with International Accounting Standards in conformity with the 
requirements of the Companies Act 2006.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND KEY ACCOUNTING 
ESTIMATES
The principal accounting policies applied in the preparation of the Financial Statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated.

BASIS OF PREPARATION
The preparation of Financial Statements, in conformity with International Accounting Standards in conformity with 
the requirements of the Companies Act 2006 requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies.

BASIS OF CONSOLIDATION
The Group Financial Statements consolidate the financial statements of the Company and its subsidiary undertakings drawn 
up to 31 January 2021 and 2020.

A subsidiary is an entity controlled by the Company. Control is achieved where the Company has the power to govern the 
financial and operating policies of an entity so as to obtain benefits from its activities.

The results of subsidiaries acquired during the period are included in the consolidated statement of comprehensive income 
from the effective date of acquisition, as appropriate. Where necessary, adjustments are made to the financial statements of 
subsidiaries to bring their accounting policies into line with those used by the Group.

The acquisition method of accounting is used to account for business combinations that result in the acquisition of 
subsidiaries by the Group. The cost of a business combination is measured as the fair value of the assets given, equity 
instruments issued and liabilities incurred or assumed at the date of exchange. Identifiable assets acquired, liabilities and 
contingent liabilities assumed in a business combination are measured initially at their fair values at the acquisition date. Any 
excess of the cost of the business combination over the acquirer’s interest in the net fair value of the identifiable assets, 
liabilities and contingent liabilities recognised is recorded as goodwill.

Inter-company transactions, balances and unrealised gains on transactions between the Company and its subsidiaries, which 
are related parties, are eliminated in full.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

2. ACCOUNTING POLICIES
GOING CONCERN
The Group and Company financial statements have been prepared on a going concern basis as the Directors have a 
reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable 
future. The Group is cash positive, has no debt, has a model which is strongly cash generative and has, to date, a strong 
trading performance. The Group’s forecasts and projections show that the Group has sufficient resources for both current 
and anticipated cash requirements.

ACCOUNTING DEVELOPMENTS
At the date of these financial statements there were standards and amendments which were in issue but which were not yet 
effective and which have not been applied. The principal ones were:

Amendments to IFRS9, IAS39, IFRS7, IFRS4 and IFRS16 (Effective 1 January 2021, endorsed 13 January 2021)

Amendments to IFRS4 Insurance Contracts – deferral of IFRS9 (effective 1 January 2021, endorsed 15 December 2020)

Amendments to IFRS3 Business Combinations; IAS16 Property, Plant and Equipment, IAS37 Provisions, Contingent 
Liabilities and Contingent Assets and Annual Improvements 2018 – 2020 (effective 1 January 2022)

IFRS17 Insurance Contracts (effective 1 January 2023)

Amendments to IAS1 Presentation of Financial Statements: Classification of Liabilities as Current and Non- current and 
Classification of Liabilities as Current or Non-current – deferral of Effective Date (effective 1 January 2023)

The directors do not expect the adoption of these standards and amendments to have a material impact on the financial 
statements.

SEGMENT REPORTING
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-
maker. The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the Executive Directors that make strategic decisions. The Executive Directors 
are of the opinion that the Group has only one reportable operating segment.

REVENUE
Income represents the fair value of services provided during the year on client assignments. Fair value reflects the amounts 
expected to be recoverable from clients, excluding VAT. Fee income is recognised as contract activity progresses, except 
where the final outcome cannot be assessed with reasonable certainty.

Fee income in respect of contingent fee assignments is recognised in the period when the contingent event occurs and 
collectability of the fee is assured.

Unbilled fee income on individual assignments is included as accrued income within receivables with reference to the stage 
of completion of the assignment.

OPERATING PROFIT
Operating profit is stated after all expenses, including those considered to be exceptional but before finance income or 
expenses.

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OUR FINANCIALS

ADJUSTED PBT
Adjusted PBT is utilised as a key performance indication for the Group and is calculated as follows:

Profit before tax

Amortisation

Share based payments

One off impact of property changes

Adjusted PBT

2021 
£

2020 
£

5,405,135

5,225,891

350,884

208,671

–

350,884

128,286

51,547

5,964,690

5,756,608

SHARE BASED PAYMENTS
The cost of providing share based payments to employees is charged to the profit or loss over the vesting period of the 
related awards. The cost is based on the fair value of the awards of shares made determined at the date of the award using 
a combination of the Black–Scholes and Monte Carlo pricing models as appropriate given the vesting and other conditions 
attached to the awards. The value of the charge may be adjusted to reflect expected and actual levels of vesting.

DISBURSEMENTS
Disbursements are not included in income or expenses.

TAXATION
The corporation tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, 
except that a change attributable to an item of income or expense recognised as other comprehensive income is also 
recognised directly in other comprehensive income.

The current tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by 
the reporting date in the countries where the Group operates and generates taxable income.

Deferred tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their 
carrying amounts in the Financial Statements and on unused tax losses or tax credits available to the Group. Deferred tax is 
determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.

The carrying amounts of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against 
deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered 
based on current or future taxable profit.

PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment is stated in the statement of financial position at cost, less any subsequent accumulated 
depreciation and subsequent accumulated impairment losses.

The cost of property, plant and equipment includes directly attributable incremental costs incurred in its acquisition and 
installation.

A right-of-use asset is recognised at commencement of the lease and initially measured at the amount of the lease liability, 
plus any incremental costs of obtaining the lease and any lease payments made at or before the leased asset is available for 
use by the Group.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

2. ACCOUNTING POLICIES
DEPRECIATION
Depreciation is charged so as to write off the cost of assets over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Fixtures, fittings and equipment

25%–33% straight line

Leased property

Straight line basis over the lease term

GOODWILL
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest 
in the net fair value of the identifiable assets, liabilities and contingent liabilities of the entity, recognised at the date of 
acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less accumulated 
impairment losses.

IMPAIRMENT OF INTANGIBLE ASSETS
Intangible assets that have an indefinite useful life or intangible assets not ready to use are not subject to amortisation and 
are tested annually for impairment. Assets that are subject to amortisation are reviewed for impairment whenever events or 
changes in circumstances indicate that the carrying amount may not be recoverable. An impairment loss is recognised for the 
amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an 
asset’s fair value less costs of disposal and value in use. For the purposes of assessing impairment, assets are grouped at the 
lowest levels for which there are largely independent cash inflows (CGU).

OTHER INTANGIBLE ASSETS
Lawyer relationships have been separately identified on acquisition and were recognised at fair value at the acquisition date. 
The fair value of the asset was calculated by reference to the net present value of the future benefits accruing to the Group 
from the utilisation of the asset discounted at an appropriate discount rate. These lawyer relationships are subsequently 
held at cost less accumulated amortisation. Amortisation is charged to the income statement on a straight-line basis over the 
estimated useful life of the asset, which, in the case of lawyer relationships is estimated to be ten years.

INVESTMENTS
Fixed asset investments are stated at historical cost less provision for any impairment in value.

FINANCIAL INSTRUMENTS
The Group classifies financial instruments, or their component parts, on initial recognition as a financial asset, a financial 
liability or an equity instrument in accordance with the substance of the underlying contractual arrangement. Financial 
instruments are recognised on the date when the Group becomes a party to the contractual provisions of the instrument. 
Financial instruments are initially recognised at fair value. Financial instruments cease to be recognised at the date when the 
Group ceases to be party to the contractual provisions of the instrument.

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OUR FINANCIALS

Financial assets are included on the statement of financial position as trade and other receivables or cash and cash 
equivalents.

a. Trade and other receivables 

Trade and other receivables are stated at their original invoiced value, as the interest that would be recognised from 
discounting the future cash receipts over the short credit period is not considered to be material. Trade receivables are 
reduced by appropriate allowances for estimated irrecoverable amounts.

b. Other assets

Other assets financial assets comprise the minority investment held in Keypoint Law Pty Limited. This investment is included 
in non-current assets and is held at cost as management does not intend to dispose of it within twelve months of the end of 
the reporting period.

c. Trade and other payables

Trade and other payables are stated at their original invoiced value, as the interest that would be recognised from 
discounting the future cash payments over the short credit period is not considered to be material.

CASH AND CASH EQUIVALENTS
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are 
readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

TRADE RECEIVABLES
Trade receivables are amounts due from clients for services performed in the ordinary course of business.

TRADE PAYABLES
Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from 
suppliers. Trade payables are classified as current liabilities if the Company does not have an unconditional right, at the end 
of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an 
unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current 
liabilities.

BORROWINGS
All borrowings are initially recorded at the amount of proceeds received, net of transaction costs. Borrowings are 
subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount 
due on redemption being recognised as a charge to the income statement over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in finance costs.

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability 
for at least twelve months after the reporting date.

PROVISIONS
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is 
probable that the Group will be required to settle that obligation and a reliable estimate can be made of the amount of the 
obligation.

Provisions are measured at the Directors’ best estimate of the expenditure required to settle the obligation at the reporting 
date and are discounted to present value where the effect is material.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

2. ACCOUNTING POLICIES
LEASES
Following the adoption of IFRS16 - Leases, a right-of-use asset and a lease liability are recognised for all leases except “low-
value” and “short” term leases where lease payments are recognised on a straight-line basis over the lease term. The total 
liability under the lease is discounted with the discounted value being recognised as both an asset (right-of-use assets) and a 
lease liability (split between current and non current). The right-of-use asset is then depreciated on a straight-line basis over 
the term of the lease. During the course of the lease, interest is accrued on the lease liability such that the total value of 
the original discount is unwound over the life of the lease. In the statement of cash flows, payments of leases now appears 
within the financing section of the cash flow statement.

SHORT-TERM LEASES
Where the lease term is twelve months or less and the lease does not contain an option to purchase the leased asset, lease 
payments are recognised as an expense on a straight-line basis over the lease term. 

INITIAL MEASUREMENT OF THE LEASE LIABILITY
The lease liability is initially measured at the present value of the lease payments during the lease term discounted using 
the interest rate implicit in the lease, or the incremental borrowing rate if the interest rate implicit in the lease cannot be 
readily determined. The Group has applied a discount rate of 5%. The lease term is the non-cancellable period of the lease 
plus extension periods that the Group is reasonably certain to exercise and termination periods that the Group is reasonably 
certain not to exercise.

Leases are cancellable when each party has the right to terminate the lease without permission of the other party or 
incurring more than an insignificant penalty. The lease term includes any rent-free periods.

SUBSEQUENT MEASUREMENT OF THE LEASE LIABILITY
The lease liability is subsequently increased for a constant periodic rate of interest on the remaining balance of the lease 
liability and reduced for lease payments.

Interest on the lease liability is recognised in profit or loss, unless interest is directly attributable to qualifying assets, in which 
case it is capitalised in accordance with the Group’s policy on borrowing costs.

SHARE CAPITAL
Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources 
received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of 
money is material, the initial measurement is on a present value basis.

DEFINED CONTRIBUTION PENSION OBLIGATION
Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution 
payments exceed the contribution due for service, the excess is recognised as a prepayment.

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OUR FINANCIALS

3.  CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES  

OF ESTIMATION UNCERTAINTY

In the application of the Group’s accounting policies, management is required to make judgements, estimates and 
assumptions about the carrying value of assets and liabilities that are not readily apparent from other sources. The estimates 
and underlying assumptions are based on historical experience and other factors that are considered to be relevant. Actual 
results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of revision 
and future periods if the revision affects both current and future periods.

The key sources of estimation uncertainty that have a significant effect on the amounts recognised in the Financial 
Statements are described below.

RECOGNITION OF LAWYER RELATIONSHIPS
Lawyer relationships have been separately identified on acquisition and are held at amortised cost. The value attributed to 
these lawyer relationships is based on a multi-period excess earnings valuation for the lawyers present in Keystone Law 
Limited at the acquisition date relative to the revenue that they are forecast to generate over the following ten year period, 
less attrition. These lawyer relationships are estimated to have a useful life of ten years and are amortised on a straight-line 
basis each year.

RECOVERABILITY OF TRADE RECEIVABLES
Due to the nature of the business, there are high levels of trade receivables at the year end, and therefore a risk that some 
of these balances may be irrecoverable. Expected credit losses are measured by applying an expected loss rate to the gross 
carrying amount. The expected loss rate comprises the risk of a default occurring and the expected cash flows on default 
based on the ageing of the receivable. The risk of a default occurring always takes into consideration all possible default 
events over the expected life of those receivables (“the lifetime expected credit losses”).

AMOUNTS RECOVERABLE ON CONTRACTS (WORK IN PROGRESS “WIP”)
The business has carried out a review of prior years’ billing activity in order to identify what share of post year end billing 
relates to the previous financial year. This profile is then applied to the current year’s budgeted billing in order to calculate 
the value of WIP valuation at the year end. The WIP valuation is then validated by reviewing the actual billing between the 
year end and the time the accounts are prepared to ensure that actual performance is in line with the expected profile. Were 
the actual billing to differ to the budget but all other things remained equal, then a 1% variance in billing would equate to 
a movement in revenue of £75,190 (2020: £66,429). This in turn would result in a change in the associated cost of sale of 
£55,829 and an impact to profit of £19,361 (2020: £17,208).

LEASE LIABILITY 
The Group uses judgement to assess whether the interest rate implicit in the lease is readily determinable. When the interest 
rate implicit in the lease is not readily determinable, the Group estimates the incremental borrowing rate based on its 
knowledge of the business based on the Group having no external borrowings.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

4. REVENUE
The Group’s revenue for the year from continuing operations is as follows:

Rendering of services

Other revenue

All revenue is derived from a single segment.

2021 
£

2020 
£

54,797,081

49,407,721

230,146

222,913

55,027,227

49,630,634

In accordance with IFRS8–Operating Segments, no single customer represented more than 10% of revenue for any of the 
years ended 31 January 2021 or 2020.

5. EXPENSES BY NATURE
Expenses are comprised of:

Depreciation

Amortisation – intangible assets

Amortisation – right of use assets

Share based payments

Staff costs

Other administrative expenses

2021 
£

112,366

350,884

410,860

208,671

2020 
£

74,276

350,884

369,498

128,286

3,790,848

3,414,691

4,417,034

4,364,920

9,290,663

8,702,555

Included within staff costs above are the costs of employed fee earners who are included within cost of sales  
(2021: £501,401; 2020: £559,785).

6. OPERATING PROFIT
Operating profit is arrived at after charging:

Depreciation expense

Fees to auditors: audit fee

Fees to auditors: non audit fees

Solicitors accounts rules audit

Corporation tax compliance

2021 
£ 

112,366

60,000

–

–

2020 
£ 

74,276

59,000

11,700

9,100

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OUR FINANCIALS

2021 
£ 

2020 
£ 

39,515

151,991

(17,826)

(95,291)

(113,117)

(73,602)

(8,710)

(77,655)

(86,365)

65,626

2021 
£ 

2020 
£ 

3,307,043

2,984,228

360,521

123,284

322,025

108,438

3,790,848

3,414,691

7. FINANCE INCOME AND COSTS

Finance income

Interest income on bank deposits

Finance costs

Interest on bank overdrafts and borrowings

Interest on leases for own use

Total finance costs 

Net finance costs

8. STAFF COSTS
The aggregate payroll costs (including Directors’ remuneration) were as follows:

Wages and salaries

Social security costs

Pension costs, defined contribution scheme

The average number of persons employed by the Group (including Directors) during the year, analysed by category was as 
follows:

Fee Earners

Administration and support

Total

2021 
£ 

9

47

56

2020 
£ 

10

44

54

The Company does not employ any employees and as such has no staff costs.

9. DIRECTORS’ AND KEY MANAGEMENT PERSONNEL REMUNERATION
The Directors’ remuneration is disclosed within the Directors’ Report. The Directors are considered key management 
personnel. Employers NIC paid on Directors’ remuneration in the year was £74,524 (2020: £71,875).

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

10. EQUITY SETTLED SHARE BASED PAYMENT PLANS (LTIP)
The Group operates a long term incentive plan which has been approved by shareholders (the Keystone Law Long Term 
Incentive Plan 2018 (The Plan)). The Plan is a discretionary benefit offered for the benefit of selected key employees. Its 
main purpose is to increase the alignment of interest of the employees with the long term goals and performance of the 
business and its shareholders.

Under the terms of the scheme, awards may either be granted as Nil Cost options or Performance Share Awards and the 
type, value, performance conditions and periods as well as to whom the grants are to be made are at the discretion of the 
Remuneration Committee.

A summary of the structure of the rules of the Plan is set out below:

• Awards may either be granted as Nil Cost options or Performance Share Awards;

• Awards may be granted under this Plan during the ten year period following the date of approval;

• Maximum number of shares awarded (excluding those which have lapsed) under the Plan may not exceed 5% of the share 

capital of the Company;

• Maximum number of shares which may be awarded under any Share plan for the Company may not exceed 10% of the 

share capital of the Company in ten years preceding the date of issue;

• No individual may receive awards in any single year with a value greater than 100% of that individual’s base salary;

• Awards are personal and non transferable;

• Grants shall be subject to a three year vesting period;

• Following vesting, shares are subject to a further two year holding period (save for allowing shares to be sold to pay the 

tax liability arising on the Vesting of the Award); and

• Reduction of Awards and Clawback provisions are included.

In July 2020, to ensure that the scheme targets reflected the disruption caused by the COVID-19 pandemic, the 
Remuneration Committee approved the following variation to the performance criteria of the awards granted in July 2018. 
The vesting period for both tranches was changed from three years to four years and the holding period post vesting was 
changed from two years to one year. The original EPS targets at the end of the period remain unchanged.

The Company has the following number of performance shares granted under Awards during the year (none had been 
exercised at 31 January 2021):

Outstanding at 1 February

Granted

Outstanding at 31 January

2021

161,193

117,955

279,148

2020 

92,208

68,985

161,193

The weighted average remaining contractual life of the performance shares was 1.9 years at 31 January 2021.

The following table shows Share Awards held by Directors:

Ashley Miller

Outstanding at 1 February

Granted

Outstanding at 31 January

2021 
£ 

2020 
£ 

34,235

22,725

56,960

20,820

13,415

34,235

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OUR FINANCIALS

The performance share awards issued include market-based performance conditions and have been valued using a 
combination of the Monte Carlo options pricing model (TSR tranche) and Black–Scholes method (EPS tranche). The charge 
for the year is £208,671 (2020: £128,286). The key assumptions used in the calculation of the fair value of the share based 
payments are as follows:

Granted July 2018

Share price at grant date

Exercise price

Risk free rate 

Dividend yield

Expected term

Volatility (simulated TSR performance) 

Grant date TSR performance of Company

Grant date median/upper quartile TSR performance of comparator group

Correlation

Discount for post-vesting transfer restrictions

Granted June 2019

Share price at grant date

Exercise price

Risk free rate 

Dividend yield

Expected term

Volatility (simulated TSR performance) 

Grant date TSR performance of Company

Grant date median/upper quartile TSR performance of comparator group

Correlation

Discount for post-vesting transfer restrictions

Granted September 2020

Share price at grant date

Exercise price

Risk free rate 

Dividend yield

Expected term

Volatility (simulated TSR performance) 

Grant date TSR performance of Company

Grant date median/upper quartile TSR performance of comparator group

Correlation

Discount for post-vesting transfer restrictions

EPS Tranche

TSR Tranche 

£3.36

£0.00

–

0.74%

3 years

–

–

–

–

16.6%

£3.36

£0.00

0.79%

0.74%

3 years

30%

2.65%

-0.34%/0.90%

5%

16.6%

EPS Tranche

TSR Tranche 

£5.27

£0.00

–

1.71%

3 years

–

–

–

–

16.2%

£5.27

£0.00

0.63%

1.71%

3 years

30%

6.44%

0.06%/1.34%

4.1%

16.2%

EPS Tranche

TSR Tranche 

£4.775

£0.00

–

2.05%

3 years

–

–

–

–

20.3%

£4.775

£0.00

0.63%

2.05%

3 years

38%

6.8%

0.4%/2.8%

14%

20.3%

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

11. CORPORATION TAX EXPENSE
TAX CHARGED/(CREDITED) IN THE INCOME STATEMENT

Current taxation

UK corporation tax

Deferred taxation

Unwinding of deferred tax liability

Tax expense in the income statement

2021 
£ 

2020 
£ 

1,146,272

1,133,449

(70,178)

(70,178)

1,076,094

1,063,271

The actual tax charge is higher than the standard rate of corporation tax in the UK applied to the profit before tax  
2021: 19.9% (2020 higher: 20.3%).

The differences are reconciled below:

Profit before tax

Corporation tax at standard rate 19% (2020: 19%)

Increase from effect of expenses not deductible in determining taxable profit

Total tax charge

2021 
£ 

2020 
£ 

5,405,135

5,225,891

1,026,975

992,919

49,119

70,352

1,076,094

1,063,271

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OUR FINANCIALS

2021 
£ 

2020 
£ 

4,329,041

4,162,620

350,884

208,671

–

350,884

128,286

51,547

4,888,596

4,693,247

2021 
No of shares

2020 
No of shares

31,273,941

31,273,941

205,143

135,227

31,479,084

31,409,168

13.8

13.8

15.6

13.3

13.3

15.0

12. EARNINGS PER SHARE
The calculations of earnings per share are based on the following profits and number of shares:

Profit attributable to owners of the Parent 

Amortisation

Share based payments

One off impact of property changes

Adjusted earnings

Weighted average number of shares

For basic earnings per share

Dilutive effect of grants under LTIP

For diluted earnings per share

Basic earnings per share (p)

Diluted earnings per share (p)

Adjusted basic earnings per share (p)

Adjusted basic earnings per share is calculated by taking adjusted earnings and dividing it by undiluted average shares for the year.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

13. PROPERTY, PLANT AND EQUIPMENT

Cost or valuation

At 31 January 2019

Additions

Disposals

At 31 January 2020

Additions

At 31 January 2021

Depreciation/Amortisation

At 31 January 2019 

Charge for the year

Disposal

At 31 January 2020

Charge for the year

At 31 January 2021

Carrying amount

At 31 January 2021

At 31 January 2020

At 31 January 2019 

The Company had no property, plant and equipment in either 2021 or 2020.

Right-of-use 
assets 
£ 

Furniture, 
fittings and 
equipment 
£

Total 
property, 
plant and 
equipment 
£

1,265,870

247,957

1,513,827

2,054,303

403,501

2,457,804

(1,265,870)

–

(1,265,870)

2,054,303

651,458

2,705,761

–

51,306

51,306

2,054,303

702,764

2,757,067

519,204

369,498

(580,556)

308,146

410,860

719,006

192,182

74,276

711,386

443,774

–

(580,556)

266,458

112,366

574,604

523,226

378,824

1,097,830

1,335,297

323,940

1,659,237

1,746,157

385,000

2,131,157

746,666

55,775

802,441

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OUR FINANCIALS

Lawyer 
relationships 
£ 

Goodwill 
£

Total 
intangibles 
£

3,508,840

4,807,411

8,316,251

1,505,877

350,884

1,856,761

350,884

2,207,645

–

–

–

–

–

1,505,877

350,884

1,856,761

350,884

2,207,645

1,301,195

4,807,411

6,108,606

1,652,079

4,807,411

6,459,490

2,002,963

4,807,411

6,810,374

14. INTANGIBLE ASSETS

Cost or valuation

At 31 January 2020 and 2021

Amortisation

At 31 January 2019

Charge for the year

At 31 January 2020

Charge for the year

At 31 January 2021

Carrying amount

At 31 January 2021

At 31 January 2020

At 31 January 2019

For the purpose of impairment testing, goodwill arising from the acquisition of Keystone Law Limited is allocated to the cash 
generating unit (CGU) that is expected to benefit from the synergies of the combination. Goodwill reviews are undertaken 
annually or more frequently if events or changes in circumstances indicate potential impairment.

An impairment review has been performed for the year ended 31 January 2021 and recoverable amounts have been 
determined based on value-in-use calculations. These calculations have assessed the projected future cash flows over the 
next five years based on financial budgets approved by management for the year ended 31 January 2022 and then projected 
for a further four years. A discounted cash flow model was prepared taking into account management’s assumptions for 
growth and the historical growth rates experienced by the Group, using a discount rate of 11%. 

Management does not foresee any realistic adverse movement in the assumptions used in the impairment review which 
would trigger the requirement for an impairment.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

15. INVESTMENTS IN SUBSIDIARY
COMPANY SUBSIDIARIES
Details of the Company’s subsidiaries as at the end of each year were as follows:

Name of subsidiary

Principal activity

Country of incorporation and 
principal place of business

Keystone Law Limited

Provision of legal services

England and Wales

Keystone Law (Guernsey) Limited Dormant

England and Wales

Proportion of ownership 
interest and voting rights 
held by the Group

2021

100%

100%

2020

100%

100%

Keystone Law Limited is owned by the Company whilst Keystone Law (Guernsey) Limited is owned by Keystone Law 
Limited. The registered office of all subsidiaries above is 48 Chancery Lane, London, WC2A 1JF.

The movement in the investment value of £9,380,162 (2020: £9,171,491) represents the cost of share awards granted 
under the company’s long term incentive plan . For further details see note 10.

16. OTHER ASSETS

Non-current financial assets

Other assets

2021 
£ 

2020 
£ 

13,628

13,628

Other assets represent the value of the Group’s minority investment in Keypoint Law Limited Pty, an Australian law firm. 
These assets are valued at cost.

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OUR FINANCIALS

17. TRADE AND OTHER RECEIVABLES

Trade receivables

Provision for impairment of trade receivables

Net trade receivables

Receivables from related parties

Accrued income

Prepayments

Other receivables

Company

2021 
£ 

2020 
£ 

Group

2021 
£ 

2020 
£ 

–

–

–

–

–

–

10,381,433

10,084,511

(2,976,731)

(2,659,483)

7,404,702

7,425,028

7,453,426

4,744,973

–

10,360

–

–

7,519,042

6,642,950

13,742

29,785

1,592,149

1,036,900

–

–

1,592,405

1,446,201

Total current trade and other receivables

7,467,168

4,774,758

18,108,298

16,561,439

The fair value of those trade and other receivables classified as financial instrument loans and receivables are disclosed in 
the financial instruments note.

The Group’s exposure to credit and market risks, including impairments and allowances for credit losses, relating to trade and 
other receivables is disclosed in the financial risk management and impairment of financial assets note.

Trade receivables stated above include amounts due at the end of the reporting period for which an allowance for expected 
credit loss has not been recognised as the amounts are still considered recoverable and there has been no significant change 
in credit quality.

The provision for impairment of trade receivables (analysed below) is the difference between the carrying value and the 
present value of the expected proceeds.

0 to 30 days

31 to 60 days

61 to 90 days

91 to 120 days

4 to 6 months

6 months to 1 year

Over 1 year

2021 
Gross 
£ 

2021 
Provision 
£ 

2021 
Expected 
Loss Rate 
% 

2020 
Gross 
£ 

2020 
Provision 
£ 

2020 
Expected 
Loss Rate 
% 

3,438,200

1,814,914

875,870

599,953

344,544

–

–

–

–

–

0.0

0.0

0.0

0.0

0.0

3,612,605

1,634,222

1,024,966

589,719

292,601

–

–

–

–

26,757

1,297,737

966,516

74.5

1,348,970

1,051,298

2,010,215

2,010,215

100.0

1,581,428

1,581,428

10,381,433

2,976,731

28.7

10,084,511

2,659,483

0.0

0.0

0.0

0.0

9.1

77.9

100.0

26.4

The Directors consider that the carrying value of trade and other receivables approximates to fair value.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

18.  ALLOTTED, CALLED UP AND FULLY PAID SHARES –  

GROUP AND COMPANY

Ordinary shares of £0.002 

As at 31 January 2021

As at 31 January 2020

No.

£

No.

31,273,941

31,273,941

62,548

31,273,941

62,548

31,273,941

£

62,548

62,548

RIGHTS, PREFERENCES AND RESTRICTIONS
Ordinary shares have the following rights, preferences and restrictions:

Ordinary shares have attached to them full voting, dividend and capital distribution (on winding up) rights; they do not confer 
any rights of redemption.

19. DEFERRED TAX

Accelerated capital allowances

Timing differences on intangible assets

Deferred tax

Company

2021 
£ 

2020 
£ 

–

–

–

–

–

–

Group

2021 
£ 

6,588

2020 
£ 

6,588

260,233

266,821

330,411

336,999

20. PENSION AND OTHER SCHEMES
DEFINED CONTRIBUTION PENSION SCHEME
The Group operates a defined contribution pension scheme. The pension cost charge for the year represents contributions 
payable by the Group to the scheme and amounted to £123,285 (2020: £108,437).

21. PROVISIONS

At 31 January 2020

Charge for the year

At 31 January 2021

The Company has no provisions.

Dilapidations 
provision 
£

62,467

38,961

Total 
£

62,467

38,961

101,428

101,428

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OUR FINANCIALS

22. TRADE AND OTHER PAYABLES

Trade payables

Accrued expenses

Amounts owed to group undertakings

Social security and other taxes

Other payables

Total trade and other payables

Company

2021 
£ 

–

2020 
£ 

Group

2021 
£ 

2020 
£ 

–

6,936,732

6,483,907

30,450

24,171

6,945,752

5,782,595

–

–

–

–

–

–

–

–

149,857

233,816

–

–

30,450

24,171

14,032,341

12,500,318

Included within the above accrued expenses is the liability for lawyer fees associated with the accrued income  
(2021: £5,585,486, 2020: £4,922,086).

The fair value of the trade and other payables classified as financial instruments is disclosed in the financial instruments note.

The Group’s exposure to market and liquidity risks related to trade and other payables is disclosed in the financial risk 
management and impairment of financial assets note. The Group pays its trade payables on terms and as such trade 
payables are not yet due at the balance sheet dates. 

23. LEASE LIABILITIES
Disclosures of the carrying amounts of the right-of-use assets by class and additions to right-of-use assets has been 
provided in the Property, plant and equipment note.

Current lease liabilities

Lease liabilities

Non-current lease liabilities

Lease liabilities

Company

2021 
£ 

2020 
£ 

Group

2021 
£ 

2020 
£ 

–

–

538,544

497,791

Company

2021 
£ 

2020 
£ 

Group

2021 
£ 

2020 
£ 

–

–

1,015,924

1,499,900

The Group leases two floors of an office building for use in its operations. Lease terms are for five years and do not contain 
the automatic option to extend the term; therefore, this has not been included in the lease liability. There are no material 
future cash outflows which the Group is exposed to which are not reflected in the measurement of the lease liabilities.

The rate of interest implicit in the Group’s lease arrangements is 5%. The carrying amounts of the lease obligations are all 
denominated in Pounds, with the fair value of the Group’s lease obligations being approximately equal to their carrying 
amounts.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

24. NET CASH

Net cash as at 1 February 2020

Cash flows

Changes to lease liabilities

Net cash as at 31 January 2021

Cash 
and Cash 
Equivalents 
£ 

Lease 
liabilities 
due within 
1 year 
£ 

Lease 
liabilities 
due after 
1 year 
£ 

Total 
£ 

4,386,586

(497,791)

(1,499,900)

2,388,895

2,984,714

443,223

–

3,427,937

–

(483,976)

483,976

–

7,371,300

(538,544)

(1,015,924)

5,816,832

25. DIVIDENDS
During the year, the Company paid two interim ordinary dividends of 3.3p each (2020: a single interim ordinary dividend of 
3.2p was paid). The first being the recommencement of normal dividend payments under our historic dividend policy and the 
second being half of the amount that would have been paid as a final dividend for the year ended 31 January 2020 were it 
not for the outbreak of COVID-19.

The total cash value of dividends paid in the year was £2,064,079 (2020: £5,535,488).

The Directors will propose a resolution at the coming AGM to pay a final dividend of 10.6p. This amount will be comprised 
of two elements; 3.5p being the remainder of the amount that would have been declared at the end of 31 January 2020 had 
we not suffered the pandemic and 7.1p consistent with our normal dividend policy. 

26. RELATED PARTY DISCLOSURES
During the period, the Group has delivered services in the normal course of its business to Root Capital LLP and companies 
within the Root Capital Fund II portfolio. These transactions have been made at arm’s length on normal commercial terms.

The value of transactions with Root Capital LLP and companies within the Root Capital Fund II portfolio, of which Simon 
Philips is a beneficial owner, was £53,004 in the year ended 31 January 2021, and £40,639 in the year ended 31 January 
2020. The balance outstanding at 31 January 2021 was £12,621 (2020: nil).

Also during the year, the Group received income in respect of a management charge from Keypoint Law Limited Pty, an 
Australian law firm in which the Group holds a minority shareholding. The amount received was £104,700 (2020: £56,500); 
to the Group.

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OUR FINANCIALS

27. FINANCIAL INSTRUMENTS
In common with other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note 
describes the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. 
Further quantitative information in respect of these risks is presented throughout these financial statements.

The significant accounting policies regarding financial instruments are disclosed in note 2.

There have been no substantive changes in the Group’s exposure to financial instrument risks, its objectives, policies and 
processes for managing those risks or the methods used to measure them from previous years unless otherwise stated in 
this note.

The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:

FINANCIAL ASSETS
OTHER ASSETS

Other assets

Other assets are held at cost

FINANCIAL ASSETS AT AMORTISED COST

Cash and cash equivalents

Trade and other receivables

Company

Group

2021 
£ 

–

–

Company

2021 
£ 

–

2020 
£ 

–

–

2020 
£ 

2021 
£ 

13,628

13,628

2020 
£ 

13,628

13,628

Group

2021 
£ 

2020 
£ 

–

7,371,300

4,386,586

7,453,426

4,744,973

16,516,149

15,524,539

7,453,426

4,744,973

23,887,449

19,911,125

The fair values of the financial assets are not materially different to their carrying values due to the short term nature of the 
current assets. Impairment losses on trade receivables disclosed in note 17 represent the only impairment gains or losses on 
financial instruments during the year.

FINANCIAL LIABILITIES

Trade payables

Accrued expenses

Lease liabilities

At 31 January 2021

0 to 6 
months
£

328,054

795,266

269,272

7 to 12 
months 
£ 

433,703

565,000

1 to 5  
years 
£ 

Pay when 
paid 
£ 

Total 
£ 

–

–

6,174,975

6,936,732

5,585,486

6,945,752

269,272

1,015,924

–

1,554,468

1,392,592

1,267,975

1,015,924

11,760,461

15,436,952

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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NOTES TO THE 
FINANCIAL STATEMENTS

Trade payables

Accrued expenses

Lease liabilities

At 31 January 2020

0 to 6 
months
£

274,918

480,509

228,519

983,946

7 to 12 
months 
£ 

–

380,000

1 to 5  
years 
£ 

Pay when 
paid 
£ 

Total 
£ 

–

–

6,208,989

6,483,907

4,922,086

5,782,595

269,272

1,499,900

–

1,997,691

649,272

1,499,900

11,131,075

14,264,193

Financial liabilities are held at amortised cost. There is no significant difference between the fair value and carrying value of 
financial instruments.

Amounts shown as pay when paid above principally reflect amounts payable in respect of lawyers’ fees, as well as values 
payable to third party counsel and experts whose fees have been incurred on behalf of the Groups clients as disbursements.

The Company had accrued expenses of £30,450 (2020: 24,171) all of which would fall within the 0 to 6 months category above.

28.  FINANCIAL RISK MANAGEMENT AND IMPAIRMENT  

OF FINANCIAL ASSETS

GENERAL OBJECTIVES, POLICIES AND PROCESSES
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, 
while retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that 
ensure the effective implementation of the objectives and policies to the Group’s finance function. The Board receives 
regular reports from the Finance Director through which it reviews the effectiveness of processes put in place and the 
appropriateness of the objectives and policies it sets.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the 
Group’s competitiveness and flexibility. Further details regarding these policies are set out below:

CREDIT RISK AND IMPAIRMENT
Credit risk arises principally from the Group’s trade and other receivables. It is the risk that the counterparty fails to discharge 
its obligation in respect of the instrument. The maximum exposure to credit risk equals the carrying value of these items in 
the financial statements.

Credit risk with cash and cash equivalents is reduced by placing funds with banks with high credit ratings.

LIQUIDITY RISK
The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. 
Any liquidity risk is substantially reduced as the Group’s principal liability, that of the lawyers’ fees, are only payable once the 
clients have paid the invoices to which these fees relate.

The Board receives cash flow projections on a regular basis which are monitored regularly. The Board will not commit to 
material expenditure in respect of its ongoing development programme prior to being satisfied that sufficient funding is 
available to the Group to finance the planned programmes.

INTEREST RATE RISK AND FAIR VALUE RISK
There is no significant interest rate risk in respect of temporary surplus funds invested in deposits and other interest-bearing 
accounts with financial institutions as the operations of the Group are not dependent on the finance income received.

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Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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OUR FINANCIALS

CAPITAL RISK MANAGEMENT
The Group considers its capital to comprise its ordinary share capital and retained profits as its equity capital. In managing 
its capital, the Group’s primary objective is to provide return for its equity shareholders through capital growth and future 
dividend income. The Group’s policy is to seek to maintain a gearing ratio that balances risks and returns at an acceptable 
level and also to maintain a sufficient funding base to enable the Group to meet its working capital and strategic investment 
needs. In making decisions to adjust its capital structure to achieve these aims, either through new share issues or the issue 
of debt, the Group considers not only its short-term position but also its long-term operational and strategic objectives.

Details of the Group’s capital are disclosed in the Statement of Changes in Equity.

There have been no other significant changes to the Group’s management objectives, policies and procedures in the year nor 
has there been any change in what the Group considers to be capital.

CURRENCY RISK
The Group is not exposed to any significant currency risk. The Group also manages its currency exposure by retaining its 
cash balances in Sterling.

29. RESERVES

SHARE PREMIUM
The balance of the share premium account represents the value received for shares issued above their nominal value net of 
transaction costs.

SHARE BASED PAYMENTS RESERVE
The balance of the share based payments reserve represents the cumulative expense charged to the statement of 
comprehensive income in respect of share based payments.

RETAINED EARNINGS
The balance of the retained earnings reserve represents the cumulative profits of the business net of distributions made to 
shareholders.

Keystone Law Group plc Annual Report and Accounts for the year ended 31 January 2021

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Keystone Law
48 Chancery Lane
London
WC2A 1JF

www.keystonelaw.co.uk

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