Quarterlytics / Healthcare / Medical - Healthcare Information Services / Kooth plc

Kooth plc

koo · LSE Healthcare
Claim this profile
Ticker koo
Exchange LSE
Sector Healthcare
Industry Medical - Healthcare Information Services
Employees 201-500
← All annual reports
FY2023 Annual Report · Kooth plc
Sign in to download
Loading PDF…
Annual report 2023
koothplc.com

About Kooth

Our purpose is to build mentally 
healthier populations, leaving no  

one behind.

We achieve this by providing 
everyone with effective digital support 

from their first moment-of-need.

Our strategy is to focus on supporting 
youth to help turn the tide on the 

growing mental health crisis, and 

apply our learnings to deliver support  

for adults throughout life.

Our north star is to deliver accretive 
health economics outcomes. By 

reducing the number of people  

that need acute mental healthcare  

we can save public services money, 

and build a healthier, happier, more 

productive society. 

Strategic report

Corporate governance

Financial statements

Contents

Highlights: a transformational year

Investment case: why invest in Kooth

Chief	Executive	Officer’s	statement	

Chair’s statement

Strategic report
1 
At a glance 
2 
4 
6 
8	
11  Our business model
15  Our strategy and markets 
19 
26 
34 

Strategic progress

Soluna: Kooth’s next generation platform

 Case study: universal support from ages 10
and up in Greater Manchester

36  Key performance indicators 
38	 Chief	Financial	Officer’s	review
42  Environmental, Social and Governance (‘ESG’) report 
59 
65 

Principal risks and uncertainties

Section 172 statement

Corporate governance
69  Chairs’ introduction to Governance 
70  Board of Directors
75  Compliance with the QCA Code 
83  Report of the Audit Committee
85  Report of the Remuneration Committee 
91  Directors’ Report
97  Directors’ Responsibilities Statement
Independent Auditors Report
99 

Financial statements
117	

	Consolidated	statement	of	profit	and	loss	and
other comprehensive loss

118	 Consolidated	statement	of	financial	position
119  Consolidated statement of changes in equity
120	 Consolidated	cash	flow	statement
121	 Notes	to	the	financial	statements
145	 Parent	company	statement	of	financial	position
146  Parent company statement of changes in equity
147	 Notes	to	the	parent	company	financial	statements

Annual report 2023Kooth plc 
 
 
At a glance

There is a growing public health 
crisis in mental health

Page 1

UK

US

1-in-5 children and young people have a probable 
mental health disorder, up from 1-in-9 in 2017

 22% of high school students seriously considered 
suicide in the past year 

 Referrals to Children and Adolescent Mental Health 
Services (CAMHS), designed to support those with 
the most severe mental health needs, have risen  
by 53%

 Average waiting times to receive care is over 6 times 
the 4-week target, with some waiting 2 years

 10% attempted suicide one or more times

 40% of parents are very worried about the mental 
health of their children

Kooth provides early and responsive support to 
reduce the demand and cost for acute mental health care

Significant improvement in mental health >70% of cases 
Deploying Kooth provides short term cost savings of 3:1 in the UK, up to 12:1 in the US

Key markets we serve

US 
Youth
+$1bn

UK Children & 
Young People
+£100m

UK 
Adults
+£300m

International 
(future)
+$2bn

Group highlights

£33.3m
66% increase in 
Group revenue

£64.6m
206% increase  
in Group ARR

77.6% 
Gross 
margin

£11m 
Cash, with 
no debt

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportStrategic report

Corporate governance

Financial statements

Page 2

Highlights: 
a transformational year

2023

2022

2023

2022 £21.1m

£33.3m +66%

£20.1m

£64.6m +206%

2023

2022

2023

2022

2023

2022

£0.9m

£2.3m +40%

£1.6m

£11.0m +29%

£8.5m

£2.3m -148%

Annual report 2023Kooth plcRevenue  £mAnnual  £m Recurring RevenueAdjusted	£m	EBITDANet Cash  £mOperating Loss  £mKooth plc

Strategic report

Corporate governance

Financial statements

Page 3

Highlights: a transformational year Continued

Strategic progress

  Successful launch of major contract with California
 Delivering mental health care to 13-25 year olds
$188 million expected value over four years

  Development and launch of Soluna
Kooth’s next-generation platform

  Strong uptake of Kooth in Pennsylvania pilot
1-in-10	high	school	students	using	Kooth	in	its	first	year

  First US Medicaid partnership 
Aetna Better Health Illinois 
 Expanding behavioural health support to youth in  
low-income families

  Accelerated investment in US Government sales 
To expand into additional States

   UK stable
 Despite NHS headwinds with short-term funding pressures

   US investment 

  Drives operating loss £2.3m (2022: £0.9m)

Annual report 2023 
 
 
 
	
 
 
 
 
 
Kooth plc

Strategic report

Corporate governance

Financial statements

Page 4

Chair’s statement 

Dear Shareholders,

Without doubt, 2023 has been a transformational 

year	for	Kooth,	with	significant	growth	and	

progress towards our vision to build mentally 

healthier populations by providing everyone 

with access to effective digital support from 

their	first	moment	of	need.	I	want	to	thank	all	

members of the team in both the UK and US for 

their incredible hard work in delivering on the 

opportunities that have presented themselves to 

us. In addition, I want to record my appreciation 

to our customers who entrust us as custodians for 

the mental health of their populations.

Reflecting	on	the	progress	we	have	made	in	

the	US	since	late	2021	―	first	in	Pennsylvania,	

and	then	in	California	―	we	are	grateful	for	the	

endorsement	of	our	innovation,	clinical	efficacy,	

and scale. The rapid progress we are making in 

the US would not be possible without the proof 

points we have developed over decades in the UK. 

As a result of our $188m expected value, four-

year contract win in California, we upgraded our 

growth outlook, and I am pleased to report 2023 

Group revenues of £33.3 million, a 66% increase 

over 2022 revenues of £20.1 million, and a 40% 

increase in EBITDA to £2.3 million.

  Peter Whiting
  Non-Executive Chair

“  Building on the strong 
foundations we have  
built in the UK, 2023  
was a transformational  
year for us as we expanded 
into the US.”

Annual report 2023Strategic report

Corporate governance

Financial statements

Page 5

Chair’s statement Continued

Given our rapid progress in California in 

Despite these short-term headwinds, Kooth’s 

particular, we successfully raised £10m of 

recurring revenue business model, with 98% 

equity in July, primarily to invest in accelerating 

of Kooth’s contracts having a duration of 12 

our US growth. I’m pleased to report that 

months or more, gives us strong forward revenue 

this has enabled us to expand our Sales and 

visibility, ending 2023 with £64.6m Annual 

Research efforts, with discussions underway 

Recurring Revenue (ARR), up from £21.1m a  

in a number of States, and a partnership with 

year ago.

We	enter	2024	with	significant	growth	

opportunities,	a	solid	financial	position	―	

£11.0m in cash, no debt, and an undrawn 

$9.5m	working	capital	credit	facility	―	a	proven	

business model, and a strong social purpose.

Peter Whiting
Non-Executive Chair
25 March 2024

Aetna to pilot Kooth in Illinois to support youth 

in low-income families that qualify for Medicaid. 

The	latter	represents	a	potentially	significant	

expansion of our modes of funding, and in turn 

a reinforcement of our market position.

Turning to the UK, 2023 has been a challenging 

year	given	the	short-term	financial	and	political	

pressures to reduce spending to pre-pandemic 

levels, whilst tackling the elective care waiting 

lists. Given the estimated £7 billion budget 

deficit	at	the	start	of	2023,	NHS	commissioners	

have	been	faced	with	difficult	decisions	to	scale	

back services to balance budgets. As a result, 

churn in the UK has increased to £2.3m, up 

from £2.0m in 2022, with Kooth Adult pilot 

contracts being disproportionately impacted. 

However, given the unsustainable, continued 

double-digit increase in demand for mental 

healthcare, and the political imperative to 

transform	services	for	the	benefit	of	society,	

NHS productivity, and the economy, we 

anticipate an improvement in the UK following 

the general election as NHS priorities and 

funding solidify.

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 6

Investment case: 
why invest in Kooth

There is a growing, global crisis in mental health. Looking to the 
UK and US, demand for mental healthcare in the UK and US 
continues to grow at double-digit rates annually, with budgets and 
workforce unable to match the growing demand. 

We believe the status-quo is unsustainable. To address the supply 
/demand imbalance, governments and healthcare systems need 
to innovate to provide early and responsive help to those in need, 
and by doing so, reduce the demand for costly mental health 
treatments and downstream pressure on healthcare services. 

Founded in 2001, Kooth has been a pioneer and leader in digital 
mental health care, and is committed to helping turn the tide on 
the growing crisis to help people live healthier, happier lives.

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 7

Investment case: why invest in Kooth Continued

Growing 
demand

Market
position

1-in-5 of the population has a diagnosable mental health  
need every year.

Untreated conditions contribute to 13% of total disease  
burden and, by 2030, mental health problems are expected  
to be the leading causes of death and disability worldwide. 

The global cost of mental health will reach $6 trillion by  
2030 (Currently: $467bn US, £118bn UK). 

UK’s largest provider of digital mental health support for  
children and young people, with ~60% of 11-25 year olds  
having free access.

Rapid progress in the US since entering the market in late  
2021, with the California Department of Health Care Services 
(DHCS) awarding a four year contract to Kooth after vetting  
450 providers.

Strong
recurring revenue
model

 Kooth’s B2B2C business model is an annual-subscription  
model with over 95% revenue coming from contracts of  
12-months or longer.

Category leading 65%+ gross margin.

Clear growth 
potential

Long term
advantage

US represents an addressable market of +$1bn.

UK market opportunity of +£400m.

Future expansion into other international markets  
represents a +$2bn opportunity.

Trust and safety at scale: Kooth has a proven, tested model  
to deliver population-wide mental health services at scale.

Impact: With more than 50 peer-reviewed research studies,  
Kooth has an abundance of evidence on its therapeutic,  
social, and economic impact.

Data and AI: As Kooth embarks on a future with AI playing  
a bigger role in supporting the delivery of mental healthcare,  
the company benefits from 15+ years of text-based mental  
health data to help deliver support more effectively and 
economically.

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 8

Chief Executive Officer’s statement

  Tim Barker
	 Chief	Executive	Officer

“  Building on the strong 
foundations we have 
developed in the UK.”

Dear Shareholders,

What drew me to Kooth in 2020, in addition to 

its strong social purpose, was the thoughtfulness 

with which the team approached tackling the 

ever-growing demand for mental healthcare. In 

many ways, it was contrary to the thinking at the 

time: 

•  Building a tech-enabled service supported by 

professionals, when everyone was trying to build 

apps that can scale without human involvement. 

•  Growing awareness and usage of the service 

by embedding engagement leads within local 

communities, where others focused solely on 

digital promotion. 

•  Developing a service that could support a whole 

population, with the goal of reducing demand 

for acute mental health care, where others were 

building networks of therapists solely to service 

the demand for acute care. 

A key reason why Kooth chose this path was 

because the company is ultimately focused on 

what is going to turn the tide on the growing crisis 

in mental health: we need to build a mentally 

healthier population, leaving no-one behind. 

Over the four years that I have been at Kooth, 

from the pandemic to today, every year has 

seen its own opportunities and challenges. 2023 

brought	significant	opportunities	in	the	US	—	

and challenges in the UK given the political and 

financial	backdrop	in	the	NHS.	However,	there	
are clear moments in one’s career that can be 

seen as pivotal to the transformation of a business 

and its prospects. Based on strategic progress in 

2023, I believe this was such a year.

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 9

Chief Executive Officer’s statement Continued

Executing on Kooth’s strategy  

Executing on Kooth’s strategy to  

to expand in US States 
As is well documented in this year’s annual 

report,	Kooth	is	significantly	ahead	of	schedule	

support youth through Medicaid managed  

care providers 
More	than	29	million	under	18s	—	almost	40%	

on its US expansion strategy. Firstly with 

of	the	US	youth	population	—	are	covered	by	

Pennsylvania, and then with California, it’s 

Medicaid, the Federal and State funded insurance 

clear that there was a growing imperative and 

programme for low-income families; Annual 

investment case for addressing youth mental 

Medicaid spending on youth behavioural health 

health. Kooth’s transformational contract and 

care exceeds $30.2 billion. A key challenge for 

partnership with California put the company 

Medicaid programmes is providing access to 

in the spotlight to execute and demonstrate 

mental health support given the shortage and cost 

its impact. In discussions with many investors, 

of therapists. Through an innovative partnership 

execution risk was often cited as the key area of 

and pilot programme with Aetna Better Health 

concern given the size and scale of the contract. 

of Illinois, agreed post-period end, Kooth aims to 

Seeing the hard work that so many people did 

demonstrate the impact the company can make  

to launch Soluna (the name of the platform 

in building mentally healthier populations. This is 

and app in the US) initially in September 2023 

a key pillar to Kooth’s US strategy. 

and fully on 1st January 2024, I couldn’t have 

wished to work with a more engaged, passionate 

and expert team. As CEO, given the opportunity 

that California has entrusted to Kooth, this 

will remain mine and the team’s number one 

priority throughout 2024 to ensure the company 

is building a strong foundation for the future. 

In addition, the £10m fundraise in July 2023 

enabled Kooth to engage with a growing pipeline 

of States to bring its services to their population, 

and invest in research studies with US academic 

partners to demonstrate Kooth’s impact. I’m 

optimistic that Kooth will expand into further 

States in 2024.

Continuing to innovate in technology to transform 

mental health care, Kooth’s partnership and 

contract	with	California	significantly	accelerated	

the development of the company’s product 

roadmap. It enabled us to build this next-

generation platform, incorporating everything 

Kooth	has	learnt	over	time	—	co-produced	with	

input from over 200 young people to help 

build ‘their dream mental health app’. Soluna 

will be the platform and brand the company 

expands into other States, with minimal capital 

expenditure required to do so. In addition, Kooth 

will bring its enhanced platform to the UK in the 

next	12	months	to	deliver	a	platform	specifically	

designed for youth that is both engaging and 

clinically effective.

Annual report 2023Kooth plcKooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 10
Page 10

Chief Executive Officer’s statement Continued

Focusing on UK renewals and  

retention given NHS headwinds 
2023 was a more challenging year in the UK 

Outlook
Our proven track record, excellent recurring 

revenue and net cash position give us a great 

for Kooth and the many organisations that 

platform as we enter 2024. The strength of  

serve the NHS. With the reorganisation of 

our	model,	strategy	and	market	position	—	

NHS England from 135 Clinical Commissioning 

allied to long-term demand for digital mental 

Groups	to	42	Integrated	Care	Systems	finalised,	

health	services	in	the	UK	and	US	—	support	our	

their challenge now is to balance the budgets 

confidence	of	further	progress	in	the	year	ahead.

Tim Barker
Chief	Executive	Officer
25 March 2024

to pre-pandemic levels and address the forecast 

£7	billion	budget	deficit.	While	Kooth’s	team	

worked continually to demonstrate its value 

in each region it serves, the company at times 

saw highly successful services decommissioned 

in	response	to	these	financial	pressures.	In	a	

small number of cases, a cheaper substitute 

—	providing	an	informational	portal	or	peer-

support	only	option	—	replaced	Kooth.	The	UK	

is Kooth’s home market, and the company will 

continue to prioritise and focus on its current 

customers. Post-election, Kooth anticipates 

priorities and funding to become clearer.

Our people 
When I joined Kooth in early 2020, the 

company had around 130 employees. Kooth 

ended 2023 with 585 employees across the 

US and UK, with staff in 26 States and all 

corners of the UK. 2023 was a year where 

everyone at Kooth had to step-up; to deliver on 

US opportunities, tackle UK headwinds and to 

provide mental health support to people where 

the company continued to see a long term 

increase in acuity, suicidal ideation and self-
harm. I couldn’t be prouder of the attitude and 

achievements of the team during these rapidly-

changing times.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Kooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 11
Page 11

Our business model

Kooth is a Business-to-Business-to-Consumer (B2B2C) business. 
We provide individuals with free access to mental health support, 
funded by public healthcare systems, government, insurers, 
or charities. This enables Kooth to support individuals in need 
regardless of their economic circumstances, and provides our 
commissioners with a digital model that can scale to reach the 
whole population in their care.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportStrategic report

Corporate governance

Financial statements

Page 12

Our business model Continued

B2B2C Subscription Model. Expansion-focused.

(min-max age)
Define 
age-range

(1-in-N usage)
Estimate 
uptake

Annual 
platform 
subscription

Digital and 
in-person 
engagement

Growth 
usage, 
demonstrate 
impact

Grow contract value as usage grows or 
we expand into new age groups

Kooth’s pricing model is built on a ‘seed and grow’ approach. This helps to establish Kooth’s 

service within a region, and then to grow the contract over time as awareness and usage 

increases.

By working with customers, we will determine the population they want to provide support  

for, for example, 11-18 year olds.

With our 20+ year track record and over 25 million data points in our platform, we can 

estimate	the	likely	uptake	of	service	within	the	first	year.	This	enables	us	to	provide	an	annual	

subscription that covers the digital platform and practitioner support that we will be providing.

Our community engagement team will promote Kooth to local communities, schools/universities, 

healthcare and welfare organisations. In addition, our marketing team will focus on building 
awareness for Kooth in the local region through both PR and digital marketing campaigns. 

As individuals sign-up and usage grows, we build the business case to grow contracts further  

to meet increasing demand. We grow our contracts based on the increased usage of the platform,  

or to support additional age groups such as 19-25 years or adults.  

In 2023, over 40% of our contracts expanded upon renewal, proving a sustainable, scalable 

approach to delivering a population-wide service.

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 13

Our business model Continued

Population health model: 95% of service users get the support 
they want/need without 1:1 structured counselling.

Professional support

5%

 of users

Professional support

35%

 of users

Self-directed therapy

60%

 of users

Structured 
Counselling

Responsive
(drop-in) chat

Asynchronous messaging

Community

Outcomes
Goal-based outcomes (CoGS):
75% achieve a positive change  
in life goals

Outcomes
Session wants and needs outcomes 
measure (SWAM-OM):
72% achieve their wants and needs

Outcomes
75% find beneficial to their 
  mental health

Self-help content and activities

Scalable delivery model
Kooth enables individuals to access a range of tools and interventions to support their individual 

wants and needs. This approach, which spans self-therapy and professional support (including 

counselling), is a key differentiator for Kooth in the industry. It demonstrates the “one size does 

not	fit	all”	approach	that	we	view	as	fundamental	to	empowering	individuals	to	take	control	

of	their	mental	health.	At	the	same	time,	it	creates	economic	benefits	as	we	deliver	self-guided	

therapies that require less intense direct support from practitioners.  .

Annual report 2023Kooth plc 
Strategic report

Corporate governance

Financial statements

Page 14

Our business model Continued

Self-directed therapy
Around 60% of Kooth platform users engage with 

Proven clinical outcomes 
Kooth provides a clinically effective service.  

self-guided therapy. This enables them to access 

We measure this through goal-based outcomes, 

the support they want and/or need from helpful 

with 73% of users achieving their life and therapy 

content, self-therapy activities, and by engaging 

goals. For users that solely engage with our 

with the Kooth community for peer support. 

therapeutic	content	and	community,	75%	find	 

it	beneficial	to	their	mental	health.

Professional support
Around 40% of Kooth platform users engage 

with professional support, through asynchronous 

Mental health trends and insights
Kooth provides clients and commissioners with 

messaging with our practitioners, attending a 

near real-time anonymous trends and insights 

responsive (drop-in) chat session, or getting more 

into the mental health of populations. This 

regular support through structured or ongoing 

enables healthcare providers and businesses  

counselling sessions. This is all delivered as a 

to identify where they need to focus additional 

text-based chat, similar to WhatsApp, but within 

resources to improve the wellbeing of their 

Kooth’s own platform.  

constituents.

Benefits 
Kooth’s focus is to provide effective support from 

the	‘first	moment	of	need’,	providing	both	early	

help before things escalate, and giving responsive 

help alongside individuals throughout their life. 

In addition to helping individuals, this approach 

helps reduce the demand for costly mental health 

treatment, with the York Health Economics 

Consortium (YHEC) estimating that for every 

£1 spent with Kooth, over £3 is saved due to 

reductions including healthcare utilisation (GP 

appointments), hospitalisation (A&E admissions), 

prescribing and interactions with the criminal 

justice system. Kooth’s own research in the US 

estimates a 12x cost saving, given the higher cost 

of healthcare in the US.  

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 15

Our strategy and markets

Our purpose is to build mentally healthier populations,  
leaving no one behind. 

We achieve this by providing everyone with effective  
digital	support	from	their	first	moment-of-need.

Our strategy is to focus on supporting youth to help turn  
the tide on the growing mental health crisis, and apply  
our learnings to deliver support for adults throughout life. 

Our north star is to deliver accretive health economics  
outcomes. By reducing the number of people that need acute 
mental healthcare we can save public services money, and  
build a healthier, happier, more productive society.

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 16

Our strategy and markets Continued

US 
Youth

UK 
Children 
& Young 
People

UK 
Adults

International
(future)

• State Government
• Medicaid / Payers
• School Districts

•  NHS Integrated Care 

•  NHS Integrated Care 

Systems

Systems

•  NHS Regional Health 

•  NHS Regional Health 

•  Healthcare providers
•  Government 
organisations

Boards

• Local Authorities

Boards
• Charities

Early help and responsive support to expand access 
to mental health services

Population-wide 
service to reduce 
demand for acute 
mental health 
services

SaaS platform for 
healthcare operators

+$1bn

+£100m +£300m

+$2bn

We 
sell to:

We 
provide:

Market 
size:

Sources: Internal company data / Liberum research

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 17

Our strategy and markets Continued

Kooth has a four pillar growth strategy to meet the global demand  
for clinical and cost effective mental healthcare. This is powered  
by Kooth’s proprietary integrated technology platform.

1.

US Youth: Partner with State 
governments and healthcare 
providers

2.

UK Children and Young People: 
Partner with the NHS to tackle 
growing demand for mental health 
support

Building on our rapid momentum in the US in 

California and Pennsylvania, our strategy is to 

As a UK-founded organisation, Kooth rolled out 

partner with State governments and healthcare 

its	first	contract	in	the	UK	in	2004.	Since	then,	

providers to help turn the tide on the growing 

Kooth has grown across the UK, primarily through 

youth mental health crisis by making Kooth freely 

regional commissions from the NHS. As of the 

available to the population, thereby removing 

end of 2023, Kooth is available to approximately 

60% of 10-25 year olds in the UK. Our ambition 

and strategy is to expand to become a nationwide 

service, accessible to all.

barriers to accessing support. 

To achieve this, Kooth’s US commercial team 

is focused on building advocacy to fund Kooth 

within the State, and responding to State-issued 

RFPs. In addition, we are focused on partnering 

with Medicaid managed care providers to support 

youth in low-income families. For context, Federal 

and State governments spend over $30.2bn 

annually on Medicaid for youth behavioural 

health care.

Annual report 2023Kooth plcKooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 18

Our strategy and markets Continued

3. 

4. 

UK Adults: Deliver population-wide 
support to reduce NHS demands for 
acute mental health care

The NHS continues to expand mental health 

International: Expand into 
international markets by licensing 
Kooth’s platform to healthcare and 
government organisations

services	to	meet	rising	demand,	with	five	million	

According to the WHO (World Health 

patients accessing care in 2022/23, an increase of 

Organisation),	nearly	a	billion	people	—	including	

over	one	million	in	five	years.	However,	threshold	

14%	of	the	world’s	adolescents	—	were	living	with	

levels for accessing support mean that individuals 

a mental disorder in 2019. Mental disorders are 

who	may	benefit	from	additional	support	cannot	

the leading cause of disability, and people with 

qualify for treatment unless they deteriorate 

severe mental health conditions die on average  

further. 

Kooth Adult is focused on providing support 

to the whole adult population within a region, 

providing early and responsive help to tackle 

10 to 20 years earlier than the general population. 

Just a small fraction of people in need have access 

to effective, affordable and quality mental  

health care. 

problems before they escalate, and be alongside 

In response, in 2022 the WHO issued an 

people throughout life. It supports those that are 

sub-threshold, and delivers rapid and responsive 

help to prevent those that have received 

urgent call for action, with the publication of a 
comprehensive mental health action plan1. All 
194 WHO Member States have signed up to this 

treatment from a relapse. In addition, with a 

plan, which commits them to global targets for 

focus on population-health, we aim to reach and 

transforming mental health.

support underserved groups that may be less 

likely to use established NHS services e.g., ethnic 

minority groups and LGBTQIA+ communities.

While Kooth’s immediate focus is on expanding  

in the US and UK, we see a long-term opportunity 

to support other geographies by licensing 

Kooth’s proprietary digital platform and know-

how to healthcare providers and government 

organisations in international marketing, akin 

to Software-As-A-Service (SaaS) licensing. This 

represents a potential market of +£2 billion,  

and remains a long term ambition of Kooth’s 
to help scale-up and tackle the global crisis in 

mental health. 

―
1. https://www.who.int/initiatives/mental-health-action-plan-2013-2030

Kooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 19

Strategic progress

Successful launch of contract with California Department  
of Health Care Services (DHCS) to deliver behavioural health  
care to the State’s population of 13-25 year olds, representing  
a $188 million expected value contract over four years.

In April 2023, following an extensive nine month evaluation process spanning 450 providers,  

the California Department of Health Care Services (DHCS) selected Kooth as its platform of 

choice to deliver behavioural health care support to the State’s population of 13-25 year olds.  

This four-year, $188 million expected value contract for Kooth forms part of the State’s  

$4.7 billion multi-year investment to address the growing youth mental health crisis. 

The contract and partnership with DHCS falls into three key workstreams:

•  Development of an enhanced platform and service based on DHCS requirements,  

co-produced with youth.

•  Development of the workforce and delivery of the service.

• Promotion and marketing of the service to grow awareness and uptake.

We are proud to report that Soluna (the brand 

name for our enhanced platform and service) 

went live in September 2023 and more widely  

on January 1 2024, providing access to one-to-one 

professional support, self-guided tools, content 

and activities, and peer support communities, 

all moderated by trained behavioural health 

professionals. Soluna provides professional 

coaching support in English and Spanish as  

well as telephone-based support in all 19 Medi-Cal 

threshold languages.

 
Strategic report

Corporate governance

Financial statements

Page 20

Strategic progress Continued

Achieving this was an immense, cross-functional project for both US and UK teams,  

with some of our key stats being:

Project Achievements

HR & Recruitment

Product & Engineering

>60

Contractual 
deliverables

200

US team 
hires

>200

Youth engaged 
in co-design 
of Soluna

3

2

2

New services 
built

Counties in 
September 
soft-launch

Certifications:
ISO27001
SOC2

3k

Interviews 
conducted

67

New features 
delivered from 
the roadmap

25k

Employment 
applications 
submitted

125

New pieces of 
content released

26

States in 
which we have 
employees

19

Telecoaching 
languages 
provided

While there will be continued investments in platform development for the majority of 2024,  

our focus now shifts to growing awareness and usage of the service in California, supported  

by a blend of digital marketing and community engagement that promote and embed Soluna 

within the diverse communities that it serves.

“I’ve had at least 20 (probably) 
mental health apps and I haven’t 
seen a single one like this. This is 
like, next level.”

Soluna user feedback ― 
Anon, age 18

Annual report 2023Kooth plcStrategic report

Corporate governance

Financial statements

Page 21

Strategic progress Continued

Strong uptake of Kooth  
in Pennsylvania pilot,  
with 1-in-10 high school 
students using Kooth  
in its first year.

In September 2022, the Pennsylvania State Government 

awarded a one-year contract to Kooth to pilot its platform 

in up to 30 school districts, providing much needed support 

for youth across Pennsylvania, and augmenting existing 

investments in school-based counsellors with digital support 

options. 

The objective for the pilot was to engage with school 

districts to opt into the programme, raise awareness 

through engaging with educators, parents, and youth, and 

demonstrate the uptake and impact that Kooth can have in 

supporting youth in both rural and urban areas. 

Some of the key-results of the pilot and research studies 

include: 

•  Over 95,000 students have access to Kooth through their 

School District.

•  A strong uptake of 1-in-10 high school students accessing 

the service. 

•  79% of service users surveyed reported “Kooth is a useful 

source	of	support”.

•  93% of young people who provided feedback said they felt 
heard, understood and respected. 91% found the session 

helpful.

•  75%	of	School	Administrators	said	they	felt	confident	or	
very	confident	that	Kooth	will	improve	support	for	their	

students. 

Based	on	the	success	of	the	pilot,	we	are	finalising	

discussions with the State of Pennsylvania regarding an 

extension of its current service contract.

Annual report 2023Kooth plcStrategic progress Continued

Page 22

First US private-sector 
pilot contract announced 
with Aetna Better Health 
Illinois to expand Medicaid 
access to behavioural 
health support to teens  
and young people.

Aetna Better Health® of Illinois

Medicaid is the largest single health insurance programme 

for American children, funded by State and Federal 

Governments to support low-income families. 

More	than	29	million	under-18s	—	almost	40%	of	 
the	US	youth	population	—	are	covered	by	Medicaid2.  
Annual spending on youth behavioural health care  

exceeds $30.2 billion. Given Kooth’s mission to make 

effective mental health care accessible to all, supporting  

the Medicaid population is a strategy priority and growth  

pillar for our US expansion. 

To progress on this imperative, Kooth and Aetna Better 

Health of Illinois are embarking on an innovative 

partnership, agreed post-period end, to pilot Kooth within 

the Chicago area to expand access to mental health support 

to the local youth Medicaid population. 

According to a National Alliance for Mental Illness report3, 
over 60% of 12-17 year olds in Illinois with depression 

did not receive any care in the last year. The same report 

indicates that high school students with depression are 

more than two times more likely to drop out than their 

peers, and 7 in 10 youths in the juvenile justice system have 

a mental health condition. 

As part of the partnership and pilot, Kooth and Aetna will 

make Soluna available to students in the Chicago area to 

expand access and provide early help. Aetna Better Health, 

a CVS Health business (NYSE: CVS) operates Medicaid-

managed healthcare plans in 16 states.

―
2: https://www.kff.org/other/state-indicator/children-0-18
3: https://www.nami.org/NAMI/media/NAMI-Media/StateFactSheets/IllinoisStateFactSheet.pdf

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Strategic progress Continued

Page 23

Accelerated investment 
in US Government sales 
to expand into additional 
States.

Following our successful £10m fundraise in July 2023 

―	primarily	to	fuel	Kooth’s	US	expansion	―	we	have	

accelerated investments in our US commercial and research 

teams to support our expansion into additional states and 

continue to innovate in research to demonstrate our impact. 

Progress includes: 

•  Growing our US commercial team with expertise in 

government relationships, sales, and clinical strategy.

•  Conducting a US-wide review of all States to prioritise 

those that we should focus our efforts on for the coming 

year.

•  Engaging lobbyists in high priority States to help build 

awareness and advocacy for Kooth, and support in the 

development of initiatives to fund digital mental health 

support. 

•  Investing in research studies, in collaboration with US 

academic institutions to further build the evidence-base 

for Kooth in the US market. 

From progress so far, we are optimistic about the short 

and medium-term opportunities to expand into additional 

States.	In	addition,	we	are	confident	in	our	ability	to	execute	

on these opportunities and expect the capital investment to 

rollout Soluna to additional States to be minimal. 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 24

Strategic progress Continued

UK CYP services stable, 
despite short-term NHS 
funding pressures.

As reported in our interim results, the short-term NHS 

financial	pressures	to	balance	budgets	represent	a	challenging	

environment.

Context

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportNHS England short-term  financial pressuresComing out of the pandemic, and with the added  costs and challenges caused by industrial action, at  the start of 2023 it was estimated that NHS England would end the year with a budget deficit of £7 billion  for 2023/24.In January 2023, a mandate was issued for NHS Integrated Care Systems to implement cost efficiency savings to balance budgets.In March, this was followed with a mandate for ICSs  to reduce their running cost allowance (RCA)  in real terms by 30% by 2025/26. The RCA allowance covers day-to-day administrative operating expenses of running the NHS, for example, management and administrative staff. In May, a target of 6% efficiency savings was issued  to ICSs to address the challenges of balancing the  budget deficit.In November, guidance was issued to identify additional cost efficiency savings to cover the estimated £1 billion cost of industrial action. Strategic progress Continued

UK CYP services stable,  
despite short-term NHS  
funding pressures.

These pressures have resulted in a challenging 

environment for both contract renewals and 

new business, with:

•  Annual churn increased to £2.3m from  

£2.0m in 2022.

•  Net revenue retention reduced to 98% from 

107% in 2022.

•  However, we saw an increase to 41% of 

contracts expanding (based on expanded  

usage	and	inflationary	increases)	upon	

renewal, up from 38% in 2022.

Kooth Adult pilot projects were 

disproportionately impacted by loss of 

funding, which had a negative impact on 

our Net Revenue Retention. In 2022 we won 

pilots in eight new regions. However, despite 

demonstrating a strong demand and uptake  

for services, funding pressures have resulted  

in seven contract losses for Kooth Adult.

Page 25

Our UK priorities for 2024 remain  

focused	on	five	key	areas:	

1.

 Prioritise contract retention and  
renewals to continue to provide our  
service across the country.

2.

Deliver research studies to demonstrate 
the impact that Kooth has for children, 
adults, and alleviating pressures and 
reducing NHS costs.

3.

 Invest in policy and public affairs to 
champion the role that Kooth and digital 
mental healthcare can have in helping 
build a mentally healthier and more 
productive population. 

4.

Deliver ongoing pilots of our Integrated 
Digital Pathway (IDP) service to help  
tackle waiting lists by supporting 
individuals awaiting treatment.

5.

 Bring our Soluna platform to the UK  
over the next 12 months, delivering a  
more engaging and effective service.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 26

Soluna: Kooth’s  
next generation platform

Kooth provides an integrated platform  
for personalised mental health care.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 27

Soluna Continued

In awarding a statewide contract, the California 

1.    Building an enhanced platform (launched  

Department of Health Care Services (DHCS) 

as Soluna), shaped by research conducted with 

vetted over 450 providers. Kooth’s credentials  

over 200 youth to design their ‘dream mental 

for this, in addition to already meeting 70% of  

health app’. Youth co-design is a critical 

the State’s requirements, include: 

element to developing an app that is both 

•  Extensive operating experience in delivering  

an open, digital ‘front-door’ to provide effective, 

welcoming, culturally relevant, engaging and 

clinically effective. 

safe, youth behavioural healthcare,  

2.   Growing our team in the US from under  

at population-scale.

•  A decade of research studies and evidence to 

30 staff, to over 200 to deliver, promote and 

manage the service and business. 

demonstrate positive outcomes.

3.   Developing our promotion and engagement 

•  Proven experience in promotion and 

engagement to embed Kooth within 

communities to drive awareness and uptake. 

strategy to grow awareness of Kooth through 

both digital channels and via our community 

engagement teams which act as our ‘feet on 

the street’ to engage youth in schools, colleges, 

•  Expertise in service co-production with youth  

healthcare organisations and community based 

to	ensure	services	are	built	with	―	not	just	 

organisations. 

built	for	―	youth.	

This was an opportunity to take a fresh look  

After Kooth was awarded the contract in April 

at Kooth’s technology, platform, and service, 

2023, we embarked on an transformation project 

applying lessons learned from over two decades 

to build our platform, service and teams ahead  

of operating experience, to build our ‘next 

of launching in September 2023 and more widely 

generation platform for the next generation’.

on 1 January 2024:

A key foundational element to this are the  

five	principles	that	underpin	our	Soluna	platform,	

and the research-driven Theory of Change that 

defines	the	positive	impact	we	want	to	make	to	

people’s lives.

“Definitely the coaching 
section, the coach I got was great and  
it worked very well in my opinion, that’s 
the best part about the app because it 
gives it a uniqueness that most other  
apps don’t offer.”

Soluna user feedback ― 
Anon, age 23

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 28

Soluna Continued

Five principles that 
underpin Soluna

Early help
Too often, stigma and the complexities of navigating healthcare 

Early help

At the ‘moment of need’
Culturally relevant, sigma free

systems mean that children and young people don’t seek help 

until they reach crisis. To address this, we need to provide a 

welcoming, culturally-relevant, stigma-free space for youth to 

get	help	from	the	first	‘moment	of	need’	when	a	problem	first	

emerges. But also, to be alongside people for life, providing 

them with responsive support whenever they need it. 

Integration

Digital front door into 
other services
‘Appropriate use’ of other services

Integration
Soluna is a digital front-door to getting support, but also a 

gateway into other services for youth that may have more 

acute or specialised needs. 

Prevention

Of mental illness
Of need for acute and specialist 
services

Population 
Health
Scaling the workforce through
task-shifting
Insights into population needs

Ethical AI

Detect risk
Improve productivity
Personalised user experience

In California, Kooth operates as a sub-clinical service, staffed 

with licensed behavioural health coaches. However, where 

more	specialist	support	would	be	beneficial	―	for	example	

support from a counsellor to provide treatment for a mental 

health	disorder	―	Soluna’s	care	navigation	service	will	identify	

relevant services that are suitable based on the individual’s 

demographics, preferences, location, and insurance eligibility. 

They will then hand-hold them into this service to ensure they 

get the support they need. This ensures that Soluna acts as a 

simple, single point of entry for youth, and connects them to 

the most appropriate support services when needed. 

Prevention 
Prevention is, of course, the best solution to addressing the 

mental health crisis. We want to prevent both the heartache 

and suffering of young people and their families, but also 

prevent and reduce the need and demand for costly, high-

intensity specialist services. By doing so, we can help build 

a mentally healthier population, reduce the overall cost of 

healthcare, and create a happier, more productive society.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 29

Soluna Continued

Population health
As a population health model, Soluna is for 

Ethical AI
While technologies such as Generative AI have 

everyone. Developing a culturally-relevant service 

generated a huge amount of excitement about 

is a key foundation for this, as is giving people 

the ‘art of the possible’, as a healthcare service, 

choice in support options, as there is no ‘one size 

we must move with extreme caution by applying 

fits	all’	to	better	mental	health.	

an	ethical-first	approach	to	using	AI	within	

In addition, to a population-wide service, it’s 

important to deliver a service that can address the 

Soluna. Unethical AI can be dangerous and 

discriminatory. 

workforce challenges given the shortage of mental 

One	of	the	first	questions	we	are	often	asked	

health practitioners. 

We address this in two ways: 

1.    By innovating in therapeutic-content, 

community powered peer-support, and 

professional support, we can give people a 

choice of ways to get the support they need, 

which of course may change over time

2.   Given the ‘work to be done’ by our 

practitioners in the Soluna platform, we 

can expand the mental health workforce 

by applying the principles of task-shifting, 

This enables us to hire, train, and audit 

in	1:1	chat	sessions	is	“are	you	a	real	person?”.	

Therapy is a deeply humanistic interaction, where 

compassion and empathy are key. 

By following the Alan Turing Institute’s 

framework for responsible innovation, our focus  

is to use AI to support:

Risk detection: Risk detection: For example, 
using AI to analyse journal entries in real-time 

to identify risks or safeguarding concerns. If a 

journal entry indicates an individual may self-

harm, for example, our practitioner team will 

reach out to them through the app. 

professionals from adjacent professions (such 

as teachers and social workers) to provide 

Practitioner productivity: AI can augment 
the efforts of our practitioners, helping them to 

emotional support to young people, enabling 

be more productive. For example, applying AI 

licensed counsellors to provide support for 

to assist in the moderation of user-generated 

those with a higher level of need. As every 

content means that we can reduce the burden of 

practitioner is trained, supervised, and audited 

moderation for content that is clearly acceptable, 

frequently, we can ensure a high quality 

enabling them to focus their efforts elsewhere. 

service at scale through this proven model. 

“In the constellation section,  
the videos really resonated with my 
battles with stress and the ways I 
would cope with stress and anxiety.” 

Soluna user feedback ― 
Anon, age 15

User experience and personalisation: AI can 
assist in improving the user experience, giving 

users a highly personalised experience that, over 
time, becomes uniquely theirs. 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 30

Soluna Continued

Theory of Change model:  
building psychological flexibility  
to help support good mental  
health for life.

Soluna’s Theory of Change model is a psychologically- 
informed, and research-driven foundation for guiding our  
product and users to good mental health for life.

Self-therapy content

Tools & activities

Peer-support

Professional support

“The community!! It’s so hard 
to find a safe and anonymous  
place to feel connected to others.”

Soluna user feedback ― 
Anon, age 22

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportSoluna: Theory of Change model Continued

Our mission is to provide a wellbeing app for young people,  
shaped by young people, to help them build skills to navigate 
life’s challenges.

Page 31

All in one place, 
Soluna offers

• Engaging tools, 
  activities, and content 
  that speak to 
  diverse experiences

• A safe and supportive 
  peer community 

Young people will 
gain knowledge and 
skills including

Self-
efficacy

Autonomy

Mastery

Fueled by purpose, young 
people take meaningful action 
and make decisions according 
to their values and goals

Here,

self-determination

is born

• Personalized 1-to-1 coaching

Relatedness

Hope

• Guidance to national 
  and local resources 
  and services

We will then see young people
develop psychological flexibility 
as they learn to

open
up

be 
present

do what
matters

This has a positive ripple 
effect on their future

We will see young people who: 

• respond to situations with a mindful approach
• develop meaningful relationships with others
• enhance their wellbeing by coping effectively 
  with life’s challenges
• lead purposeful and fulfilling lives 

Achieving all of this,
for every person, will fulfill 
our vision that Soluna 
cultivates strong,
vibrant, and productive 
communities.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
Page 32

Soluna: Theory of Change model Continued

We recognise that change is a complex, 

interconnected process, and that young people 

Psychological flexibility 
Engaging with Soluna yields a long-term outcome: 

require support that aligns with their values and 

the	cultivation	of	psychological	flexibility.	This	is	

aspirations as they grow and evolve.

the superpower of adapting to life’s challenges 

Drawing from positive psychology, our Theory of 

Change promotes a wellness-oriented approach, 

encouraging young individuals to embrace their 

while staying true to personal values and goals. 

In non-clinical terms, Soluna helps young people 

build resilience.

strengths, values, and aspirations. By emphasising 

Psychological	flexibility	is	a	learnable	skill,	and	

positivity, personal growth, autonomy, and 

Soluna serves as the ultimate guide by offering:

optimal functioning, Soluna empowers young 

people to proactively enhance their mental 

wellbeing through their own unique journeys.

Our Theory of Change model creates a structured 

framework, ensuring that each Soluna feature 

is directly linked to the positive outcomes we 

aim to achieve. This fosters a learning-oriented 

environment for users and instils accountability 

within our product, and in our clinical and service 

delivery teams. It serves as a guiding light in 

our mission to provide youth with the tools and 

resources they need to navigate life’s challenges 

•  One-to-one support.

•  Creative features and content.

• A supportive peer community.

These elements help young people understand 

how to observe thoughts and feelings without 

judgement, embrace themselves fully, tackle 

stress head-on, and savour the present moment. 

Armed	with	psychological	flexibility,	users	are	

empowered to craft meaningful goals, build 

rewarding connections, and pursue satisfying 

lives aligned with their personal values.

in a way that resonates with their values and 

The	three	core	areas	of	psychological	flexibility	

aspirations.

that Soluna fosters are:

“I really enjoyed the 
purple/starry aesthetic of it all.  
I like that it emphasizes calmness 
more than happiness, it’s hard to  
be happy in many situations but 
it’s doable to be calm.”

Soluna user feedback ― 
Anon, age 18

Open up: Ability to recognise and accept 
unpleasant thoughts and feelings as they come up

Be present: Stay calm, engaged and aware in the 
moment

Do what matters: Choose steps that lead towards 
personal goals based on one’s own values

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportSoluna Continued

Roadmap: Bring Soluna  
innovations to additional  
US States and the UK 

Soluna represents a step-change in both providing early help, 

and supporting children and young people to develop life-skills 

to navigate life’s challenges. 

Page 33

Our roadmap for 2024 is to continue to invest in Soluna to 

ensure success in California, use Soluna as our platform to 

expand into additional US States, and embark on a project to 

upgrade our UK service for children and young people with 

Soluna’s innovations.

As part of our UK project, our team will engage and conduct 

research with NHS commissioners, children, and young people 

to ensure that we are delivering a service that supports the 

evolving needs of the NHS, and delivers a culturally relevant, 

engaging service for today’s youth.

It is worth noting that California’s investment in youth 

behavioural health represents the world’s most comprehensive 

and progressive investment globally. We believe this can act  

as a blueprint for other States and nations to help them rapidly 

improve the support available for the next generation,  

and build mentally healthier populations.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCase study

   Universal support  

from ages 10 and up in  
Greater Manchester

“   To enable a consistent,  

full, all-age digital clinical 
support offer across 
Greater Manchester,  
in recognition of the 
ongoing post-pandemic 
support mental health  
and emotional wellbeing 
needs of our local 
populations”

  Sandy Bering
  Strategic Lead Clinical Commissioner  
  — Mental Health & Disabilities

 Greater Manchester Health & Care Commissioning

Page 34

In the post-pandemic health and social care landscape, 

commissioners on the Integrated Care Board in Greater 

Manchester had a vision for a consistent, all-age digital 

clinical support offer across the region. Kooth was seen 

as a key part of this vision, due in part to our clinical 

efficacy	and	therapeutic	approach,	which	lined	up	with	

the contracting authority’s strategy. With our children and 

young people support offer already commissioned across the 

10 regional clinical commissioning groups in the Integrated 

Care System footprint, and our adult service ready to 

mobilise rapidly, we were well positioned to scale in the 

region to provide whole population support from 10 years of 

age upwards. We worked closely with the commissioners to 

unify the currently commissioned services and launch the 

new adult service.

Scale and scalability
Kooth’s combined offer is available to a total eligible 

population of 1.9 million people aged 10 and above in 

Greater Manchester. We were initially commissioned 

across the 10 Clinical Commissioning Group (CCG) areas in 

the region but the new Integrated Care System structure 

coalesced these contracts to create a vertically integrated 

offer that provides seamless support across the region.

Engagement strategy
Using a combined top down and bottom up approach to 

engaging	local	stakeholders,	influencers,	healthcare	bodies	

and potential service users, Kooth and Kooth Adult (Qwell) 

have become deeply embedded in the local system and 

clinical pathways. Combining a strategic level approach 

from our customer success team and account managers with 

on-the-ground delivery by our Kooth Engagement Leads 
enabled us to streamline our engagement and marketing 

approach and scale registrations quickly.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Case study Continued

Universal support  
from ages 10 and up in  
Greater Manchester

Page 35

An initial combined communications approach with NHS 

and ICS stakeholders was used to then cascade awareness, 

deliver promotional materials, and build stakeholder support 

throughout the healthcare system in Greater Manchester to all 

NHS providers, private and public, as well as local community 

providers and voluntary and community sector organisations. 

A simultaneous social media launch was also implemented 

to engage service users throughout the mobilisation period, 

scaling the service quickly. Seminars for the public and for 

NHS teams, tailored to the required audience, were promoted 

and delivered across the region to maximise awareness. 

Promotional materials were designed and localised to maximise 

reach and engagement, and then disseminated through the 

online Kooth Promotional Hub where local stakeholders and 

service providers can download digital Kooth content or order 

physical collateral.

Our service user marketing strategy also included a  

significant	element	of	social	media	promotion.	Internally,	 

a communications planning matrix was built to track, manage 

and implement this engagement plan, which in turn was 

disseminated to local stakeholders and the commissioning 

authority.

Impact 
The execution of our engagement plan in the region has seen  

a	significant	uptake	across	all	10	areas.	Qwell,	for	example,	 

saw 4,600 new registrations between October and December 

2023, with 12,000 logins and over 1,000 chat/counselling 

sessions in the same period. 94% of users stated they would 

recommend Qwell to a friend.

In addition, the granularity and depth of reporting allows 

stakeholders to understand the mental health of their 
constituent populations, comparing regional trends, 

understanding the difference between rural and urban 

presenting issues, viewing year on year comparisons, and 

breaking down data by age, ethnicity, and gender.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 36

Key performance indicators

We use our key performance indicators (KPIs) to measure our 
business. These indicators provide us with the visibility of both 
our	strategic	and	financial	performance,	which	is	set	by	the	
Board;	non-financial	KPIs	provide	us	with	a	measure	of	how	
successful we are in supporting our customers.

Revenue is a KPI that reflects the work  
we are doing and the fees received over  
a period of time for that work. It has been 
driven by US expansion, fee uplifts from 
existing clients and new business in  
‘Adult’ and ‘Children and Young People’. 

2023

2022 

2021 

2020 

2019 

£8.7m

£20.1m

£16.7m

£13.0m

Annual Recurring Revenue (ARR) is the 
annualised revenue of customers engaged  
or closed at the year-end date (31 December) 
and is an indication of the upcoming annual 
value of the recurring revenue. This is used 
by management to monitor the long-term 
revenue growth of the business. Our 2023 
growth is predominantly driven by US 
expansion in California.

2023

2022 

£21.1m

2021 

£16.7m

2020  £14.1m

2019

£10.6m

Gross Profit as a percentage of revenue. 
Direct costs are the costs of our practitioners 
directly involved in the delivery of our 
services. We have seen an increase in 2023 
as certain US revenues include platform 
development revenue, the cost of which is 
predominantly capitalised.

2023

2022 

2021 

2020 

2019 

£33.3m 

£64.6m 

77.6%

68.9%

69.5%

69.8%

63.6%

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportGross margin  %Total revenue  £mAnnual Recurring Revenue £mKey performance indicators Continued

Page 37

Earnings before interest, tax, depreciation  
and amortisation in the financial year, 
adjusted for share based payments and 
exceptional costs. This metric provides a  
more comparable indication of the Group’s 
core business performance by removing  
the impact of non-trading items that are  
reported separately.

2023

2022 

2021 

2020 

2019

£0.1m

£0.9m

£2.3m 

£1.6m

£2.1m

Cash is a key metric as it provides assurance 
on our ability to invest to grow the business, 
as well as provide comfort to customers from 
a vendor risk perspective. The increase  
in 2023 followed a successful fundraise  
(gross £10m) in July, as well as cash generated 
from operations offset by investment in  
our platforms.

2023

2022 

2021 

2020 

2019

£0.2m

£11.0m 

£8.5m

£7.1m

£7.8m

The total number of people who have  
access to the Kooth service is a good  
indicator of our accessibility.

The number of annual logins to Kooth  
from users, demonstrating uptake of  
our service.

2023

2022 

2021 

2020 

2019 

2023

2022 

2021 

2020 

2019 

17.3m 

16.7m

1.5m 

1.5m

10.9m

7.8m

5.9m

1.3m

1.1m

0.7m

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportAdjusted EBITDA £mCash	£mPopulation coverage  MillionsService user logins MillionsKooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 38

Chief Financial Officer’s review

  Sanjay Jawa
	 Chief	Financial	Officer

“   A record year for growth.”

Significant growth
The	results	reflect	a	transformational	year	for	the	

business as we executed on our strategic plans, 

delivering	significant	growth	in	the	US,	and	built	

solid foundations to support future growth in the 

UK and internationally.

Revenue
I am pleased to report Group revenue grew 

strongly during the year by a record 66%  

(2022: 21%) to £33.3 million (2022: £20.1 million). 

As previously reported, this has been driven 

primarily by our US growth, predominantly 

our contracts during the year in California and 

Pennsylvania, which delivered £14.2 million 

(2022: £1.5 million) with UK revenue up 3% 

despite headwinds (2022: 12%) 

Recurring revenue comprises income invoiced 

for services that are repeatable, consumed and 

delivered on a monthly basis over the term of  

a customer contract. Annual Recurring Revenue 

(ARR) of £64.6 million is the annualised revenue 

of customers engaged or closed at that date  

(31 December) and is an indication of the 

upcoming annual value of the recurring revenue. 

This is used by management to monitor the long 

term revenue growth of the business and has 

increased to 98% of total revenues (2022: 95%).

While we have seen an increase in contracts 

that expand upon renewal to 41% (2022: 

38%), gains were offset by £2.3 million of 

churn, a combination of funding unavailable to 
continue pilot contracts, reductions as contracts 

consolidated and a small number of competitive 

losses. In addition we have excluded £2.6 million 

from ARR as we continue to negotiate an  

extension to our contract in Pennsylvania.

Strategic report

Corporate governance

Financial statements

Page 39

Chief Financial Officer’s review Continued

Net revenue retention, which is a measure of the 

depth and longevity of our client relationships, 

Administrative expenses
Excluding depreciation, amortisation, share  

although still strong, fell to 98% in the UK  

based payments and exceptional costs, 

(2022: 107%). This is measured by the total value 

administrative expenses grew by £11.4 million  

of ongoing ARR at the year end from customers  

in the year, an 92.8% increase year on year,  

in place at the start of the year as a percentage  

which whilst well ahead of revenue growth, 

of the opening ARR from those clients.

remains in line with our strategic investment 

Gross profit
Gross	profit	grew	by	86.6%	to	£25.9	million	 

plans.	The	real	(i.e.	non	inflationary)	increase	 

in costs was almost entirely focused on the  

US where, in addition to increased commissions 

(2022: £13.9 million) with gross margin up to 

and bonuses, we strengthened the business 

77.6% (2022: 68.9%). Direct costs are the costs  

development, clinical and customer engagement 

of the practitioners directly involved in the 

teams as well as seeing increases in non-staff 

delivery of our services, a total of 304 at the  

costs, including legal and consulting expenses.

year-end (2022: 267 heads). Gross margin 

benefitted	from	the	contribution	within	US	

revenues to product development where costs  

Adjusted EBITDA
Adjusted EBITDA grew by 40% to £2.3 million 

are either capitalised or included in overheads. 

(2022: £1.6 million) in the year, with increases  

This was offset by a small fall in UK gross  

in	revenue	and	gross	profit	offset	by	our	

margin as direct costs continued to see the  

investment in the US and higher administrative 

impact	of	salary	and	cost	inflation.

expenses as outlined above.

Foreign currency impact
Whilst foreign currency markets were not as 

volatile as the previous year our increasing 

presence in the US impacted the Group which 

had around 43% of revenues in US Dollars,  

and 26% of Group expenses. The Group’s focus  

Adjusted results are prepared to provide a 

more comparable indication of the Group’s core 

business performance by removing the impact 

of certain items including exceptional items 

(material and non-recurring), and other, non-

trading, items that are reported separately.

on management of foreign currency risk resulted  

Adjusted results exclude items as set out in the 

in a small foreign currency loss of £0.2 million 

consolidated	statement	of	profit	and	loss	and	

(2022: loss £0.1 million).

below, with further details given in Notes 2, 3,  

4,	5,	6,	11,	12	&	13	to	the	financial	statements.	 

Operating loss
The Group’s operating loss for the year was  

In addition, the Group also measures and 
presents performance in relation to various other 

£2.3 million (2022: loss of £0.9 million). This was 

non GAAP measures, such as annual recurring 

driven by the scaling up of activities in the US as 

revenue and revenue growth.

mentioned in the section below.

Annual report 2023Kooth plc 
Kooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 40

Chief Financial Officer’s review Continued

Adjusted results are not intended to replace 

statutory results. These have been presented to 

Taxation 
There has been a corporation tax charge of  

provide users with additional information and 

£0.3 million (2022: £nil) recognised in the year 

analysis of the Group’s performance, consistent 

due	to	taxable	profits	accumulated	in	the	US.	

with how the Board monitors results.

There continues to be no corporation tax charge in 

the UK due to accumulated losses combined with 

£’m 

2023 

2022

the overall current year position (2022: £nil). 

Operating Loss 

(2.3) 

(0.9)

Add Back:

Depreciation and Amortisation 

Share based payment expense 

Adjusted EBITDA 

3.8 

0.7 

2.3 

2.2

0.3

1.6

Share-based	payments	are	adjusted	to	reflect	 

the underlying performance of the group as the 

fair value is impacted by market volatility that 

does not correlate directly to trading performance. 

The total charge for share based payments in  

the year was £0.7 million (2022: £0.3 million). 

The	increase	reflects	the	annual	issue	of	three	

year grants to staff and a credit in 2022 following 

a reassessment of those grants subject to 

performance criteria. 

The tax credit for the year ended 31 December 

2023 and 2022 relates to Research and 

Development expenditure credits. This has 

been enhanced in 2023 as the Research and 

Development claim for 2022 was subsequently 

carried forward at a higher effective tax rate 

rather than taking this as a cash credit resulting 

in a prior year adjustment. 

Cash 
The Group has had good cash management in 

the year with net cash generated from operating 

activities of £1.9 million (2022: £4.4 million). 

Free	cash	flow,	after	taking	account	of	capital	

expenditure	was	a	net	outflow	of	£6.8	million	in	

2023	compared	to	an	inflow	of	£1.3	million	in	

2022	as	we	invested	significantly	in	the	Soluna	

platform. 

Overall	the	Group	has	net	cash	inflow	due	to	the	

net	proceeds	from	financing	activities	following	

a successful placing, which resulted in the raise 

of a net £9.4m. The net cash at year end was 

£11.0 million (2022: £8.5 million). In addition 

we recently entered into a working capital credit 

facility with Citibank of $9.5 million that remains 
undrawn at this time. The Group continues to be 

debt free.

 
 
Strategic report

Corporate governance

Financial statements

Page 41

Chief Financial Officer’s review Continued

Capitalised development costs
The	Group	significantly	increased	investment	in	

Capital and reserves
The strength of the Group’s balance sheet with 

product and platform development in 2023 to 

net assets of £20.8 million (2022: £10.5 million), 

support the launch of our service in California 

high levels of recurring revenue and strong cash 

and this is expected to be ongoing in 2024. Costs 

generation from operating activities provide 

are a combination of internal and external spend. 

the	Group	with	financial	strength	with	which	

Where such work is expected to result in future 

to execute on its investment strategy which 

revenue,	costs	incurred	that	meet	the	definition	

continues to focus on US expansion and platform 

of software development in accordance with 

investment.

IAS38, Intangible Assets, are capitalised in the 

statement	of	financial	position.	During	the	year	

the Group capitalised £8.7 million in respect of 

Dividend policy
As outlined at the time of the IPO and previous 

software development (2022: £3.0 million) with 

reports, the Group’s intention in the short to 

an amortisation charge of £3.6 million (2022:  

medium term is to invest in order to deliver 

£2.1 million).

Investment in product and development 

continues	to	be	significant	to	the	Group	and	we	

anticipate capitalising software costs at a higher 

rate over the next year as we continue to invest  

in the Soluna platform.

Capital expenditure
Software and product development costs 

aside, the Group’s ongoing capital expenditure 

requirements remain modest at £0.3 million 

(2022: £0.1 million).

capital growth for shareholders. The Board has 

not recommended a dividend in respect of the 

year ended 31 December 2023 (2022: Nil) but  

may do so in future years..

Sanjay Jawa
Chief	Financial	Officer
25 March 2024

Annual report 2023Kooth plcPage 42

Environmental,  
Social and Governance  
(‘ESG’) report

About this report
Our 2023 Environment, Social and Governance (ESG) report 
is	our	third	annual	report,	reflecting	our	ESG	performance	and	
steps we have taken towards becoming a more sustainable 
business. 2023 was a material year for Kooth, with the baseline 
calculation of our Greenhouse Gas (GHG) emissions providing 
insight into our measured impact on the environment. We are 
committed to embedding ESG practices and policies into all 
aspects of our Company and strive to continue learning and 
implementing new strategies.

Frameworks, guidelines and standards
The information contained in this year’s ESG Report has been structured around three main 

frameworks and guidelines: the UN Global Compact, the Sustainable Development Goals and  

the Task Force on Climate-Related Financial Disclosures (TCFD). We remain a participant of  

the UN Global Compact, committing ourselves to aligning our strategies and operations with  

the Ten Principles on human rights, labour, environment and anti-corruption.

Our participation in the UN Global Compact has given Kooth the tools and knowledge to further 

support the Sustainable Development Goals. The UN Sustainable Development Goals aim to build 

a more sustainable future for people and the planet by 2030. 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportStrategic report

Corporate governance

Financial statements

Page 43

ESG report: Continued

Below	are	the	specific	goals	that	are	reflected	in	our	work	throughout	this	Report:	

Goal 3 

 Ensure healthy  
lives and promote  
wellbeing for all  
at all ages

It is only in the last decade that mental health was added  
to the agenda, when the impact of mental illness on 
healthcare systems was identified. This gap in healthcare  
is where Kooth has its greatest impact.

Goal 5 

 Achieve gender  
equality and empower  
all women and girls

We are committed to our workforce diversity by building 
a culture that is inclusive and empowers our employees. 
We aim to increase female representation across all levels 
throughout the business. As a result, 76% of staff at Kooth 
are female and 33% of the board is female.

Goal 8 

Goal 9 

 Promote sustained,  
inclusive and  
sustainable economic  
growth, full and  
productive  
employment and  
decent work for all

As an employer of over 500 individuals worldwide, we support 
our staff by ensuring an excellent working environment and 
comprehensive benefits. We provide in-depth training to 
our people, as well as partner with universities to provide 
placement opportunities for students. 

 Build resilient  
infrastructure,  
promote inclusion  
and sustainable  
industrialization  
and foster  
innovation

Kooth’s proprietary technology platform underpins 
everything we do. Our strategy is focused on three key areas: 
1.  Delivering a welcoming and engaging space.
2.   Delivering clinically and cost effective access to mental 

health support.

3.   Applying artificial intelligence to improve the efficiency  

and effectiveness of our service.

Goal 10 

 Reduce inequality  
within and between  
countries

We work with governments, healthcare systems, and 
businesses to provide individuals with access to mental 
health support with no barriers, thresholds, or waiting lists. 
By providing a stigma free, non-judgemental and safe  
space, we can help tackle health inequity among seldom 
heard groups that may not have access to existing services, 
or feel unable to use them.

Goal 13 

 Take urgent action  
to combat climate  
change and its  
impacts

In the last year, we have taken large strides towards 
understanding our impact on the environment by calculating 
our Scope 1, 2 and 3 emissions for the first time. Moving 
forward, this data will inform our strategies and policies to 
reduce our impact on the environment. 

Annual report 2023Kooth plcESG report: Continued

Page 44

  100%

  Net Zero

Environmental
Pillar

Calculated our 
Baseline GHG 
Emissions.

Data Storage and 
Processors: Cloudflare 
(100% renewable). 

Data Storage and 
Processors: Google 
Cloud (net zero).

585

73%

Social
Pillar

Published our 
first US Evidence 
Report.

Grew our global 
workforce by 27% 
(460 to 585). 

73% of 
management 
is female.

33%

Governance
Pillar

33% of 
our board
is female.

Awarded the 
ISO 27001:2022
certification.

Achieved SOC 2 
Type II compliance 
post year end.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportA year in review 
Page 45

ESG: Environment

At Kooth, we are aware that a healthy planet is pivotal to both human health and business 

sustainability.	In	2023	we	made	significant	progress	in	understanding	our	role	in	climate	change	 

and our impact on the environment. In order to understand this and make positive changes,  

we calculated our baseline greenhouse gas emissions utilising FY 2022 as our baseline year.

Reporting boundary
An operational control approach has been selected for Kooth’s carbon footprint assessment. This 

approach determines the Scope 1, 2 and 3 emissions for which Kooth is responsible. The emissions 

are as follows: 

• Scope 1: Direct

• Scope 2: Indirect

• Scope 3: Indirect, Upstream and Downstream

Methodology
To calculate our emissions, Kooth employed the services of a consultancy specialising in the 

quantification	of	environmental	performance	and	sustainability	advisory	services.	The	following	

methodology was applied in the preparation of this data: 

•  Where available, Kooth provided datasets from direct sources for Eightversa to utilise. These  

consisted of consumption data, primary activity data and spend-based data. 

•  Emissions factors for the dedicated reporting year have been applied to direct activity data  

to quantify total emissions from individual sources.

•  Where consumption and primary activity data was not provided by us, EightVersa utilised 

robust assumptions to quantify total emissions. 

•  Emissions have been categorised according to Scope 1, 2 and 3 emissions following best practice 

guidance provided by the GHG Protocol.

•		A	quantification	model	was	developed	to	quantify	the	GHG	emissions.	Credible	quantification	

tools provided by the GHG Protocol have been used where applicable.

Results

Tonnes 
CO₂e 

2023 

tCO₂e/FTE 
employee 

2022

tCO₂e/FTE
employee

Tonnes 
CO₂e 

Total UK Energy Consumption (kWh) 

36,475 

– 

26,220 

Scope 1 

Scope 2 

Scope 3  

Total emissions 

1.48 

6.2 

2,187.4 

2,195.1 

0.003 

0.01 

3.74 

3.75 

0.00 

5.07 

624.16 

629.2 

–

0.00

0.01

1.35

1.36

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
ESG: Environment Continued

Benchmarking data4

Organisation 

Kooth 

Company A: Healthcare Software Provider 

Company B: Tech Platform Provider 

Page 46

2023
Emissions Intensity
(tCO₂e/FTE)

3.75

7.12

23.66

Kooth’s absolute emissions have seen an overall increase due to the rapid expansion of our 

services in the US and using location-based calculation methods. The focus of the increase  

was on Scope 3 emission, in particular purchased goods and services and employee 

homeworking.	The	increase	in	these	two	categories	reflects	the	expansion	of	our	US	workforce	

who are primarily remote and costs incurred on set up of the US business. The increase in 

Scope	1	and	Scope	2	data	is	nominal,	reflecting	Kooth’s	minimal	direct	emissions.

Reducing our impact
Kooth is dedicated to understanding and reducing our impact on the environment. Having 

calculated our 2022 baseline and 2023 comparative carbon emissions, Kooth plans to outline 

a carbon reduction strategy. To date, we are committed to reducing our impact on the 

environment in the following ways: 

•  One of the largest sources of carbon emissions and energy usage from the digital healthcare 

industry is the collection and storage of data. Kooth uses two cloud providers to store and 

process	our	data:	Google	Cloud	and	Cloudflare.	Google	Cloud	has	been	carbon	neutral	since	

2007 and aims to run on carbon-free energy by 2030. Kooth has chosen two of Google 

Cloud’s’ ‘Low CO2’’ host regions, including our US region operating on 97% carbon free 

energy	consumption.	Our	other	data	processor,	Cloudflare,	powers	its	network	with	100%	

renewable energy. 

•  Given that the majority of our workforce works from home, all employees have a company 

laptop. Kooth reduces the waste created by laptops by collecting, wiping and reusing old 

laptops for new starters. Kooth recycled 103 laptops in 2023.

―
4. Provided by EightVersa, our third-party environmental consultants

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
Page 47

Social

As a provider

Today, 1-in-4 British adults5 are living with a mental health condition and 1-in-5 Americans6 are 
diagnosed with a mental health condition. Reducing wait times for treatment is therefore crucial 

to population health management. This year Kooth was accessible to 17 million people and had 

1.5 million user logins across our platforms. 

In the UK, the volume of people accessing our platform reduced pressure on the NHS, in 

particular on children and adolescent mental health services (CAMHS), which are seeing wait 

times of up to 13 weeks for treatment. 

Expanding in the US addresses the shortage of mental health practitioners, where as many as 

1-in-3 people live in federally designated practitioner shortage areas. 

Accessibility is at the forefront of Kooth’s mission. We have created our platforms to be accessible 

by removing potential barriers:

•  Confidentiality is at the heart of design. Allowing users to access help while choosing their 

level of disclosure.

•  At no cost to the user: healthcare can be expensive or stressful to deal with, this takes away 

those barriers.

Diversity and inclusion 
Kooth	aims	to	remove	barriers	and	ensure	all	individuals	―	regardless	of	race,	age,	gender,	

disability,	sexuality	or	socio-economic	background	―	have	access	to	effective	mental	health	

services. We are aware that mental health affects different communities in different ways,  

as well as acknowledging health inequalities between communities.

In 2023, our marketing, engagement and content teams focused on strengthening relationships 

with certain ethnic minority communities. These partnerships enable us to create content with 

specific	audiences,	ensuring	Kooth	is	a	space	where	everyone	is	seen,	heard	and	represented.

―
5. https://www.england.nhs.uk/mental-health/
6.  https://www.nimh.nih.gov/health/statistics/mental-illness

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 48

ESG: Social Continued

Two of our 2023 UK partnership highlights include: 

The Muslim Community

Mothers

We collaborated with Muslim teachers, mental health 

 The team worked with teen and young mums, mothers  

practitioners, young Muslims born in the UK or who  

who have experienced mental health difficulties during  

had moved to the UK from other countries.

and after pregnancy and Black mothers (with a focus on 

 The clinical content team helped to produce multiple 

Black maternal health).

articles and personal stories covering topics such as

The clinical content team collaborated with mothers to 

develop articles, podcasts and videos which acknowledge 

and address the experiences of new mums, giving both 

personal and clinical perspectives.

—  ‘Stigma and mental health and its effects  

in the Muslim community’.

—   ‘Why wearing a hijab is important to me’.

—   ‘Managing mental health through self-love and faith:  

a Muslim woman’s perspective’.

A podcast called ‘Role models and representation  

in the Muslim community’, reflects the views of a  

Muslim teacher on how faith and culture can impact 

mental health.

In	Q4	of	2023,	Kooth	beta	launched	‘Soluna’	in	California	―	an	app	for	youth,	designed	by	

youth. Before development, we recruited a panel of 13-25 year olds from intentionally diverse, 

intersectional and BIPOC communities. This panel of youth has helped to design elements  

of	the	app	including	the	brand	name,	imaging,	demographic	categories	and	the	sign	up	flow.	 

The intention from the beginning was to build an app to be representative of those who  

will utilise it. 

Ethnicity
Users from ethnic minorities

Gender
Users identifying as non-binary or gender fluid

2023

19%

2022

19%

2023

5.1%

2022

7.6%

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPersonalised service

Page 49

ESG: Social Continued

Providing a personalised experience is one of Kooth’s biggest
aims through person-centred care. This approach enables

users to be the decision-makers in their Kooth journey. Giving users options allows them to
Personalised service 
be in control of their needs. 64% of our users in 2023 used ‘self-directed therapy’ indicating
Providing a personalised experience is one of Kooth’s biggest aims through person-centred care. 
they chose to find their own blend of mental health support through our forums, articles and
options allows them to be in control of their needs. 64% of our users in 2023 used ‘self-directed 
mini activities on the platform.

therapy’	indicating	they	chose	to	find	their	own	blend	of	mental	health	support	through	our	

This approach enables users to be the decision-makers in their Kooth journey. Giving users 

forums, articles and mini activities on the platform.

Comparatives [self-directed therapy]:

Comparatives
Self-directed therapy

● 2023: 64%

● 2022: 70%

2023

64%

2022

60%

Building an evidence base

Building an evidence base
Kooth is committed to developing the evidence base for mental health
Kooth is committed to developing the evidence base for mental 
research. We continue to be skilled in developing strong relationships
between academia, industry, policy and commissioners, and in aligning
user needs and wants with an evidence base to ensure we are
possible.
providing the best service possible.

an evidence base to ensure we are providing the best service 

strong relationships between academia, industry, policy and 

commissioners, and in aligning user needs and wants with 

health research. We continue to be skilled in developing 

In	2023,	we	published	our	first	US	Evidence	Report	of	our	

service in Pennsylvania. This report provides an overview of the 

In 2023, we published our first US Evidence Report of our service in
services we provide, with trends noted by users, highlighting 
Pennsylvania. This report provides an overview of the services we
provide, with trends noted by users, highlighting the value of a
whole-school approach to mental health.

the value of a whole-school approach to mental health.

(2) As an Employer

Diversity and inclusion

● Diversity Working Groups were set up for Menopause, LGBTQIA+, Neurodiversity

and Race. Employees across the UK and US are invited to join and discuss these

topics.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 50

ESG: Social Continued

As a Employer

Diversity and inclusion
•  Diversity Working Groups were set up for Menopause, LGBTQIA+, Neurodiversity  

and Race. Employees across the UK and US are invited to join and discuss these topics.

•  At Kooth, we are proud of the female representation throughout our business: 

  – Board Level: 33% of our Board is female.

  – Management Level: 73% of women in management positions.

  – Workforce Level: 76% of 2023’s workforce was female (2022: 79%).

33%

of our Board 
is female.

Male  

Female 

73%

of women in 
management positions.

76%

of 2023’s workforce was 
female (2022: 79%). 
See comparatives below.

2023 

24% 

76% 

2022

21%

79%

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Page 51

ESG: Social Continued

Company culture
•  UK and US Koolaboration Groups are in place to provide feedback and employee 

representation on company projects and increase communication around all areas of  

the business. These meetings are held monthly and minutes are shared more widely. 
•  Company All Hands: Company wide meetings are held on average twice a month to  

foster transparency and engagement across the business. 

•  Department Town Halls are held to understand the departments and how they function 

collectively. 

•  Regular department bulletins are sent to ensure ongoing communication around 

achievements and celebrations. 

Recognition and feedback
•  Appraisals: We conduct mid-year and annual appraisals allowing us to focus on career 

development and training on a greater holistic level. It enables us to share feedback, offer  

a clear career pathway, discuss training and development objectives and ensure everyone  

is	aware	of	how	their	goals	fit	with	the	broader	aims	of	the	business.

•  Officevibe: We utilise an online tool to capture anonymous feedback from our people  

across the business, on a regular basis. 

  – 97% say the work they do is impactful on Kooth’s mission (2022 was 96%)

  – Score of 8.5/10 for relationship with manager (8.2 in 2022)

•  KooMA (Kooth management): Training was launched to support and empower our  

managers. This streamlined training gives clarity on roles and expectations of a manager  

and clearer processes to help guide employees. 

•  Long Term Incentive Plan: All employees are annually awarded nominal cost share options. 

These options can be exercised after three years of service.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 52

ESG: Social Continued

Physical and mental health
•  Wellbeing Champions: This initiative, started in 2023, is run by employees who have received 

mental health training. These volunteers are there to lend an ear and support to any other 

employees who are going through a rough time or simply want to chat. 

•  Healthcare schemes:

  –  Kooth is committed to supporting our people with their physical and mental health. We 

subsidise membership for all employees to a healthcare scheme once they successfully pass 

their probation period. 

  –  Our healthcare schemes help with budgeting for everyday health needs, give people access 

to a range of treatment and provide cover for the unexpected. Eligible employees can use the 

scheme to access healthcare services, such as osteopathy, chiropody and counselling, as well 

other specialist consultations. Employees can also extend cover to additional family members. 

There are no referrals needed to receive treatment and pre-existing conditions are covered, 

which gives staff peace of mind. 

	 –		Staff	benefit	from	free	access	to	virtual	GP	services	through	Doctor@Hand,	an	online,	private	

GP that people can access at their convenience and outside of usual working hours.

  –  All staff also have access to an Employee Assistance Programme (EAP). This service is 

available 24 hours a day, 365 days a year to offer practical, impartial support on everyday 

matters.	This	ranges	from	financial	and	legal	matters	(such	as	debt,	buying	a	house	and	

consumer	rights)	to	home	and	family	issues	(for	example	finding	childcare,	divorce	and	coping	

with elderly relatives). The EAP also provides mental health support, offering up to eight 

counselling sessions for employees who require it. 

•  Wellness days: Kooth recognises that providing support for wellness is a key part of caring 
for our people. For every year of service, our front-line staff gain one wellness day (up to a 

maximum	of	five)	annually	for	use	when	they	please.	These	days	are	designed	to	be	flexible	and	

support employees in managing their own wellbeing, energy levels and work-life balance.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 53

ESG: Social Continued

Gender pay gap
Our 2023 gender pay gap (GPG) analysis shows our statutory gender pay gap in comparison  

to our 2022 GPG. It also provides insight into how we are addressing our gender balance.  

Please	refer	to	the	definitions	below	when	reading	about	our	pay	gap	metrics:

Median GPG: the difference between the median hourly rate of pay of male full-pay regular 
employees and that of female full-pay relevant employees. 

Mean GPG: the difference between the mean hourly rate of pay of male full-pay relevant 
employees and that of female full-pay relevant employees.

2021  

2022 

2023 

Mean 

32.8% 

34.8% 

31.8% 

Median

11.6%

15.4%

30.5%

This year our female workforce, as a proportion of total employees, decreased 3.5% to 75.7%. 

Kooth	employs	more	women	than	men,	which	reflects	the	gender	imbalance	in	the	healthcare	

sector. We are aligned with the high percentage of female employees in the NHS (69% as of 
20227) and in the US healthcare sector (76%). 

In 2023, our mean gender pay gap decreased 3% to 31.8% and our median pay gap widened to 

35%. The decrease in mean indicates that the average pay of men and women has become more 

aligned,	reflecting	the	increased	female	pay	across	the	business.	

As expected, the median pay gap widened as a result of a large increase in practitioner hiring due 

to	our	US	expansion,	with	the	largest	proportion	being	female,	reflecting	the	industry	in	both	the	

UK and the US.

―
7:  https://www.england.nhs.uk/long-read/gender-pay-gap-report-2022/#:~:text=As%20of%2031%20March%20

2022%2C%20NHS%20England%20and%20NHS%20Improvement’s,compared%20to%20the%20
previous%20year.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Page 54

ESG: Social Continued

The gender pay gap shows the difference in pay between men and women across the business, 

irrespective of job similarities and seniority. It is not symptomatic of unequal pay, as a number 

of complex factors play a role. The distribution of male and female employees across the business 

and	the	type	of	roles	they	fill	are	both	key	contributors	to	the	gender	pay	gap.	Men	and	women	

are	paid	equally	for	doing	equivalent	jobs	across	the	firm	and	we	continue	to	monitor	this	

regularly to ensure that this remains the case. 

We continue to be committed to reducing our pay gap in the following ways:

•		Offering	flexible	working	policies.

•  Company-wide campaigns to ensure employees feel informed and connected.

•  Our counsellors are paid the same regardless of gender within the industry; this is also  

true of our management team. 

•  We make an effort to understand our gender gap to analyse and assess where more  

focus is required. 

•  We partake in blind recruitment of our practitioners and our recruitment process includes  

panel interviews to ensure a more inclusive approach to hiring. 

•  Our Diversity and Inclusion Council and Kooth Employee Voice Group ensure employees  

have an outlet to raise concerns and give feedback.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 55

ESG: Social Continued

Ethnicity pay gap
Of our 423 employees who have disclosed their ethnicity, 64.5% were white and 35.5% were 

from ethnic minorities. Our employees from ethnic minorities increased 20% throughout 2024, 

reflecting	the	strong	efforts	to	recruit	a	diverse	workforce	at	Kooth.	

In 2023, our mean ethnicity pay gap widened to 3.1% and our median ethnicity pay gap shrank 

to -12.5%. Fluctuations like these are not unexpected, particularly in a rapidly growing company 

like Kooth. 

2022 

2023 

Mean 

-9.2% 

3.1% 

Median

5.8%

-12.5%

We are committed to understanding and addressing our ethnicity pay gap by increasing focus  

on diversity and inclusion efforts across the business. We do this in the following ways: 

•		A	specific	diversity	working	group	on	race,	supporting	employees	to	meet	on	a	regular	basis	to	

discuss ideas for projects and initiatives and to build on policies and guidelines for the whole 

company.

•  Our Diversity Council has representatives from all departments to ensure policies and initiatives 

are embedded across the company.

•  The Kooth Employee Voice Group ensures employees have an outlet to raise concerns and give 

feedback.

•  Within hiring, we have launched an Equality, Diversity and Inclusion monitoring form through  

our Applicant Tracking System so we can make sure we are visible to minority groups.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Page 56

ESG: Governance

The Board provides oversight while ensuring 

decisions are made to promote Kooth’s success for 

•  Audit Committee: The Audit Committee has the 
primary responsibility of monitoring the quality 

the	long	term	benefit	of	its	shareholders.	It	does	

of	internal	controls	to	ensure	that	the	financial	

this while preserving the interests of its other 

performance of Kooth is properly measured and 

key	stakeholders	―	our	service	users,	customers,	

reported. It receives and reviews reports from 

colleagues and the communities in which we 

Kooth’s management and external auditors 

operate. Effective governance facilitates the 

relating to the interim and annual accounts 

delivery of Kooth’s mission and strategy.

and the accounting and internal control 

Kooth seeks to conduct all of its operating 

and business activities in an honest, ethical 

and socially responsible manner. These values 

underpin our business model and strategy. We 

are committed to acting professionally, fairly 

and with integrity in all of our business dealings 

systems in use throughout Kooth. The Audit 

Committee meets a minimum of three times in 

each	financial	year	and	will	have	unrestricted	

access to Kooth’s external auditors. The Audit 

Committee comprises Simon Philips and Susan 

Bailey and is chaired by Peter Whiting. 

and relationships, with consideration for the 

•  Remuneration Committee: The Remuneration 

needs of all of our stakeholders, including service 

Committee reviews the performance 

users, investors, suppliers and employees. Kooth 

of the Executive Directors and makes 

endeavours to conduct its business in accordance 

recommendations to the Board on matters 

with established best practice, to be a responsible 

relating to their remuneration and terms of 

employer and to adopt values and standards 

service. The Remuneration Committee meets as 

designed to help guide staff in their conduct and 

and when necessary, but a minimum of three 

business relationships.

times each year. In exercising this role, the 

Directors have regard to the recommendations 

Our governance framework
Kooth is a growing organisation. The Board is 

put forward in the QCA Code and, where 

appropriate, the Remuneration Committee 

committed, through its governance model, to 

Guide for Small and Mid-Size Quoted Companies 

driving purpose-led decision making and to 

published by the QCA and associated guidance.

delivering accountability to our stakeholders.  

We have an Audit Committee and a Remuneration 

Committee with formally delegated duties 

and responsibilities and with written terms 

of reference. Each of these committees meet 

regularly at frequencies set out below. From time 
to time, separate committees may be set up by 

the	Board	to	consider	specific	issues	when	the	

need arises.

   The Remuneration Committee does, where 

possible, adhere to the Remuneration Committee 

policy document, which includes, inter alia, 

a requirement for executive directors of the 

Company to hold shares with a value at least 
equal to their annual salary, with a tapering 

post employment shareholding requirement. 

The Remuneration Committee comprises Peter 

Whiting and Susan Bailey and is chaired by 

Simon Philips.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 57

ESG: Governance Continued

Our business ethics
In 2023, Kooth remained a UN Global Compact 

During 2023, Kooth did not meet the threshold 

required to make Non-Financial and Sustainability 

Signatory, ensuring that our business ethics align 

reporting disclosures. We do believe we will meet 

to the Ten Principles of the United Nations Global 

the disclosure requirements during 2024 and we 

Compact (UNGC) in the following areas: human 

will fully report against these in our 2024 Annual 

rights, labour, environment and anti-corruption. 

Report at the group level. While our impact on 

This commitment involves an independent 

the environment is minimal due to the size, scale 

Commitment of Progress to the UNGC annually.

and	nature	of	our	operations	(see	“Environment”),	

Kooth’s learning and development platform, 

Litmos, holds mandatory training and voluntary 

guides for all employees to access. We have 

materials on Safeguarding, GDPR policies, and 

mandatory training on Cyber Security. Our 

training platform offers content to support 

Kooth employees, for example bullying and 

harassment in the workplace, anti-fraud, bribery 

and corruption and diversity and inclusion. We 

also offer content aimed at those working directly 

with our users, such as recognising child abuse, 

sexual exploitation and equality and diversity, 

alongside a robust programme of ongoing clinical 

training and development. 

we are committed to mitigating any long-term 

climate-related risks in line with emerging climate 

science as our business continues to expand. 

Modern slavery 
We recognise that all businesses have a key role 

to play in preventing all types of modern slavery 

in their own business and supply chains. We have 

published a Modern Slavery Statement on our 

website. This statement sets out our commitment 

to improving our practices to ensure that slavery 

and	human	trafficking	are	not	taking	place	in	any	

part of our business or supply chain. We circulate 

and share our Modern Slavery Statement with 

employees. We do this to make sure everyone 

We	have	specific	staff	policies	in	the	following	

understands the risks of modern slavery and 

areas: Health & Safety, Information Security, 

human	trafficking	in	our	business	and	supply	

GDPR and Environmental. Each policy has 

chain. In addition, we require all new starters to 

an individual owner and is revised annually. 

review	and	confirm	their	understanding	of	our	

Every change to a policy is tracked to ensure 

Modern Slavery Statement as part of their online 

transparency and accountability. 

induction process.

Non-Financial and Sustainability Report  

(TCFD aligned) acknowledgement
The TCFD was established in 2015 and is based 
on a set of 11 recommendations from the UK 

Financial Stability Board (FSB) detailing how 

organisations should disclose their climate-related 

financial	risks	and	opportunities	in	a	clear	and	

consistent way.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 58

ESG: Governance Continued

Bribery and corruption 
Our Anti-corruption and Anti-bribery Policy 

Information security 
We	have	a	Data	Protection	Office,	headed	

sets out our responsibilities in observing and 

up	by	the	Data	Protection	Officer	and	Head	

upholding a zero-tolerance position on bribery 

of Information Security, which monitors our 

and corruption. The policy applies to all 

compliance with international data, security 

employees who work for Kooth. We require all 

and privacy standards such as SOC 2 and 

team members to read, understand and comply 

ISO 27001. Kooth was awarded the ISO 

with the information contained within the policy.

27001:2022	certification	in	October	2023	and	

Accreditations 
Kooth’s CYP platform has recently become 

has successfully renewed the Cyber Essentials 

certification.	Kooth	has	successfully	completed	

a rigorous audit process covering security and 

DTAC (Digital Technology Assessment Criteria) 

has received a SOC 2 Type II attestation report. 

Compliant. The DTAC is a framework for 

Management carries out diligence to ensure 

assessing digital health tools built by NHS 

that third party suppliers are maintaining 

England and conducted for Kooth by ORCHA.

good standards of security. Kooth continues to 

The	DTAC	consists	of	five	components:	Clinical	

ensure that all members of staff receive annual 

Safety, Data Protection, Technical Security, 

mandatory cyber security training. Kooth takes 

Interoperability and Usability and Accessibility. 

the threat of a cyber incident very seriously 

Additionally, Kooth is the longest standing 

and endeavours to mitigate the risk wherever 

digital mental health provider to hold a UK-

possible, although it is recognised by the Board 

wide accreditation from the British Association 

and management that it will never be possible 

of Counselling and Psychotherapy (BACP). This 

to fully mitigate cyber risk.

demonstrates that we offer an accountable, 

ethical, professional and responsive service 

to all of our stakeholders as assessed by the 

BACP through the submission of evidence via 

annual	review.	Specifically,	there	are	a	number	

of	benefits	to	this	accreditation.	For	example,	

in the face of a growing number of new digital 

service providers, our accredited status with 

the UK’s leading governing body provides 

reassurance for new and existing users of Kooth 

that we are safe. It also enhances recognition 
and credibility with employers and funding 

bodies as well as helping with the acquisition  

of new contracts and supporting our recruitment 

and retention programmes.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 59

Section 172 statement

The Directors have acted in a way that they consider, in good 
faith, to be most likely to promote the long-term success of  
the Company and to deliver long-term shareholder value, while 
having regard for all individual stakeholders. The Board and 
its Committees consider who its key stakeholders are, and the 
potential impact of decisions made on them, taking into account 
a wide range of factors including the impact on the Group’s 
operations and the likely consequences of decisions made in  
the long term.

The Directors must consider the following in meeting the requirements of Section 172 (1)  

of the Companies Act 2006:

• The likely consequences of any decision in the long-term.

• The interests of the company’s employees.

• The need to foster the company’s business relationships with suppliers, customers and others.

• The impact of the company’s operations on the community and the environment.

• The desirability of the company maintaining a reputation for high standards of business conduct.

• The need to act fairly as between members of the company.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 60

Section 172 statement Continued

Stakeholder engagement
We	have	identified	our	key	stakeholders	as	follows:

Employees

We understand that our 

Surveys
In	2021	we	introduced	an	online	tool	called	OfficeVibe	that	

employees are at the core of 

allows us to capture and report on valuable feedback from 

everything we do and maintain 

our people across the business, on a regular basis. This tool 

a focus on their interests and 

ensures we act in a true and fair manner across all members 

wellbeing.

of our company. 97% of our employees say the work they do 

is impactful on Kooth’s mission (2022 was 96%). A score of 

8.5/10 was obtained for employees’ relationships with their 

manager (8.2 in 2022). We use this tool to gather feedback  

on company decisions affecting the long term development  

of our employees.

Training
Employee development is actively encouraged through 

learning and development budgets which are allocated to all 

departments, in addition to our learning management portal 

which provides employees with training materials  

and content.

Share scheme 
Long term nominal cost share options are awarded to all 

of our employees on an annual basis in a fairly distributed 

manner.

Flexible working
We have continued to support employees by implementing 

remote	and	hybrid-working	for	our	office-based	staff	when	

possible	and	in	addition	45%	of	employees	work	flexible	

hours. This allows our employees to fairly balance their 

personal and work commitments.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 61

Section 172 statement Continued

Customers

Customer base

Communication with our 

customers is fundamental to 

understanding how we can 

UK business
Kooth continues to meet increasing demand from children 

and young people for fast and effective access to mental 

continue to add value through  

health support. As of the end of 2023, Kooth is available to 

our digital mental health  

approximately 60% of 10-25 year olds in the UK. Our ambition, 

services.

and strategy, is to expand to become a nationwide service, 

accessible to all. 

Momentum for Kooth Adult (known as Qwell) continues, with 

focus on providing support to the whole adult population 

within a region, providing early intervention support to help 

tackle problems before they escalate. 

In 2023 we have focused on population-health, with an aim  

to reach and support underserved groups that may be less 

likely to use established NHS services e.g., ethnic minority 

groups and LGBTQIA+ communities. 

US business
2023 was a monumental year for Kooth’s ambition of 

expanding our leading digital health platform to the US.  

In April 2023, the California Department of Health Care 

Services (DHCS) selected Kooth as its platform of choice to 

deliver free behavioural health care support to the State’s 

population of 13-25 year olds. In September 2023 we 

successfully piloted our next generation platform in two 

counties with a further successful full launch taking place  

in January 2024.

2023 also saw a strong uptake of our Pennsylvania pilot 

contract, with over 95,000 students having access to Kooth 

through partnerships within School Districts and 1-in-10  

high school students accessing the service. Based on the 

success	of	the	pilot,	we	are	finalising	discussions	with	the	
State of Pennsylvania regarding an extension of its current 

service contract. 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportSection 172 statement Continued

Customers  Continued

Investors

The Board maintains strong 

relationships with investors  

and supports open channels  

of communication.

Page 62

We have embarked on an innovative partnership with Aetna 

Better Health of Illinois to pilot Kooth within the Chicago  

area to expand access to mental health support to the 

Medicaid population. As part of this initiative we will make 

Soluna available to students in the Chicago area to expand 

access and provide early help.

Outcome measures
Communication with our customers and users facilitates research 

and outcome measures to evidence the impact of our platform, 

leading to the development of new theories and the ability to 

provide users with the support and services they require.

Service reviews
Regular service reviews with customers are held to ensure  

we continue to add value across our customer and user base.

Investor meetings
Regular	meetings	are	held	between	the	Chief	Executive	Officer,	

Chief	Financial	Officer	and	institutional	investors	and	analysts	

at	investor	roadshows	and	industry-specific	bank	conferences	to	

ensure	that	the	Company’s	strategy,	financial	performance	and	

business developments are communicated effectively.

Investor presentations
The CEO and CFO regularly provide live presentations relating to 

investing in the future of mental healthcare. Presentations are 

open to all existing and potential shareholders. There is a dedicated 

contact	(investorrelations@kooth.com)	for	investor	questions	and	

comments. In this forum we would discuss the consequences  

of any decisions affecting long term success of the company.

Investor communications
The Group communicates with all shareholders through a mix 

of formal and less formal communication tools and media, 

including	the	Annual	Report	and	financial	statements;	the	

Annual General Meeting (AGM) and; the release of news via 

the London Stock Exchange Regulatory News Service (RNS). 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportSection 172 statement Continued

Investors  Continued

Page 63

Less formal communication methods utilised by the Group 

include social media such as LinkedIn and YouTube with the 

latest updates provided on the Soluna launch and UK initiatives. 

Investor website
Kooth’s investor relations website is updated on a regular and 

timely basis. More information on the Board’s relationships 

with investors is provided in the next section of the report.

Communities

Kooth is committed to  

Content
We are aware that mental health affects different communities  

providing an accessible and 

in different ways and are actively and continuously creating 

diverse service to all.

content targeted towards all communities.

Diversity
Kooth	aims	to	remove	barriers	and	ensure	all	individuals	―	regardless	

of race, age, gender, disability, sexuality or socio-economic background 

―	have	access	to	effective	mental	health	services.	We	are	aware	that	

mental health affects different communities in different ways, as well 

as acknowledging health inequalities between communities.

In 2023, our marketing, engagement and content teams focused 

on strengthening relationships with certain ethnic minority 

communities. These partnerships enable us to create content with 

specific	audiences,	ensuring	Kooth	is	a	space	where	everyone	is	seen,	

heard and represented. Two of our 2023 UK partnership highlights 

include the Muslim community and new mothers.

Access
Accessibility is at the forefront of Kooth’s mission. We have 

created our platforms to be accessible by removing potential 

barriers.	Confidentiality	is	at	the	heart	of	its	design.	We	allow	

users to access help while choosing their level of disclosure.  

Our solution is provided at no cost to the end user.

Our service
By nature of being a digital service provider, the Group’s 

operations are deemed to have low environmental impact. Our 

impact is discussed further in the ESG report on pages 42 to 58.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 64

Section 172 statement Continued

Suppliers

The relationship we have  

Partnerships
The Board is committed to building trusted partnerships 

with our suppliers is crucial  

with the Group’s suppliers, which is crucial to ensuring  

to ensuring the smooth-running  

the smooth-running of our business and its operations.

of our business and its 

operations. The Group has a 

policy of treating all suppliers 

Key suppliers
Our key suppliers are predominantly software technology 

fairly and in accordance with 

providers and, given the nature of our service, strong 

high standards of business 

relationships with these suppliers are fundamental to its 

conduct and ethics.

successful delivery.

Communication
We encourage an honest dialogue with all suppliers and 

ensure regular engagement and communication with all key 

strategic partners and suppliers. This enables us to maintain 

a reputation for high standards of business conduct.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 65

Principal risks  
and uncertainties

Kooth is exposed to a variety of risks and actively manages them through risk management 

procedures, which are overseen by Kooth’s Legal and Risk team. While risk cannot be 

eliminated altogether, actions are taken to mitigate risk wherever possible. Details of Kooth’s 

financial	risk	management	objectives	and	policies,	and	exposure	to	foreign	exchange	risk,	

market	risk,	credit	risk	and	liquidity	risk	are	given	in	note	22	to	the	consolidated	financial	

statements. 

The material business and operational risks that the Directors consider Kooth to be exposed  

to include, but are not limited to, the following: 

System outages
Kooth requires stable and robust systems and hosting services to enable the service to 

function. The access of Kooth’s users and its customers to its digital platforms and the ease 

with which customers can use and navigate these, along with the broad range of functionality 

and services that are available, are key features that affect the attractiveness of Kooth’s 

services. Any disruption to this could result in compromised Service User experience and/ or 

reputational damage. To prevent this Kooth has regular testing on its systems in addition to 

active	monitoring	and	a	specific	recovery	plan.	

Safeguarding incidents
Kooth is not a crisis service, however, the core component of our business is providing 

counselling services to children and young people and to adults, some of whom are vulnerable. 

Therefore,	given	the	nature	of	Kooth’s	activities,	it	is	necessary	to	have	significant	procedures	

in place to ensure that our most vulnerable users are prioritised and supported appropriately, 

and to mitigate any potential reputational damage/adverse litigation in the event of a serious 

safeguarding incident.

Changes in laws and regulations
Kooth’s business and its counsellors are subject to regulation and so our business may be 

adversely affected by changes in government legislation, guidelines and/or regulations. It is 

not always possible to predict future changes to laws and regulations as they may relate to the 

services Kooth offers, and any changes could have a material adverse effect on our business 

operation	and	financial	condition.	Any	changes	to	the	prominent	areas	of	the	Kooth’s	business	

resulting	from	changes	in	laws,	regulations	or	guidelines	may	cause	Kooth	to	incur	significant	
costs in respect of implementing necessary changes required and may severely restrict aspects 

of	our	business,	leading	to	an	impact	on	revenue	and	its	financial	condition.	Kooth	is	ensuring	

compliance with the recent introduction of the Online Safety Act 2023 and monitoring 

developments closely between the Safeguarding and Legal teams.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 66

Principal risks and uncertainties Continued

Cyber security and data protection
Kooth must ensure ongoing compliance with various data protection laws, including 

the retained EU law version of the General Data Protection Regulation (Regulation (EU) 

2016/679)	(“UK	GDPR”),	Data	Protection	Act	2018	and	the	retained	Privacy	and	Electronic	

Communications (EC Directive) Regulations 2003. Kooth is under an obligation to protect 

the private and personal data that it holds, including that of its employees. Further, as Kooth 

expands its footprint in the United States of America, it will ensure continued compliance 

with key federal privacy and security laws, such as Health Insurance Portability and 

Accountability	Act	of	1996	and	the	Children’s	Online	Privacy	Protection	Act	of	1998	(“COPPA”)	

in addition to local state laws. 

Kooth is required to take steps to ensure compliance with the UK GDPR and relevant laws 

and to ensure the security of any personal data that Kooth holds in respect of its employees 

and Service Users. There is an inherent risk such data could be processed in a manner which 

is in direct breach of the relevant data protection legislation, the consequence of which would 

not	only	be	a	potentially	significant	fine	but	may	also	result	in	damage	to	Kooth’s	reputation,	

further impacting Kooth’s revenue.

The nature of the service means that the data that Kooth collects from its Service Users is 

typically	anonymised	and	collected	with	explicit	consent,	but	it	is	possible	that	identifiable	

data from Service Users may be collected during the course of the provision of services; 

no	financial	information	is	collected,	and	all	data	is	encrypted	in	compliance	with	NHS	

data standards. Nevertheless, there is a risk that any data breach within Kooth could have 

significant	reputational	impact,	given	the	nature	of	the	services	we	offer.	In	the	United	

States, there is continued focus on Kooth’s SOC2 type II compliance to ensure we have 

sufficient	controls	with	the	management	of	data	and	ISO	27001	certification	to	ensure	we	

meet international standards around information security. Kooth is subject to annual audits 

on SOC2 and ISO 27001 to ensure ongoing compliance. As much of our service focuses on 

children and young people, we are ensuring compliance with COPPA, to protect the data 

of children and obtaining the appropriate parental consent for those under the age of 13 

to access our services. The Board considers that Kooth has in place adequate procedures to 

ensure compliance with UK GDPR and US laws and controls to ensure the security of the  

data collected.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 67

Principal risks and uncertainties Continued

Kooth	has	a	Data	Protection	Officer	and	a	Head	of	Information	Security	in	the	United	Kingdom	

and	a	senior	Privacy	Officer	in	the	United	States	to	oversee	data	protection	compliance	and	

data	security	through	Kooth’s	Data	Protection	Office,	which	draws	together	relevant	expertise	

across our company, including the company’s legal and clinical teams in the United Kingdom 

and the United States of America.

Our people
It is critical to our ongoing success that we retain and attract a skilled, engaged and motivated 

workforce in both the United Kingdom and United States. Failure to do so may negatively 

impact our ability to deliver on performance targets and strategic priorities. Software 

development and counselling are areas of strong competition for talent and are subject to cost 

inflation	like	all	jobs.	

Kooth is committed to being a leading employer that cares for its employees, by providing an 

optimum work environment. Our people team has developed and manages a wide range of 

policies,	procedures	and	practices	designed	to	support	all	employees	—	spanning	Diversity,	

Equity and Inclusion; Gender Pay Gap; Ethnicity Pay; Physical and Mental Health; and 

Recognition and Feedback. Competition for talent and wage expectations continues to be a 

challenge which we review and monitor on an ongoing basis.

Economic environment
Whilst the ongoing challenges around the cost of living will impact government bodies and 

could	impact	public	sector	spend	and	in	particular	the	NHS,	we	do	not	anticipate	significant	

near-term	funding	changes	for	digital	mental	health	support	given	the	critical	nature	of	—	

and	demand	for	—	these	services.	We	will,	however,	adapt	to	an	evolving	commissioning	

environment within the NHS in the United Kingdom and continue to invest in our products so 

that we remain best in class for the delivery of mental health services. 

The Strategic Report has been approved by the Board of Directors and signed on its behalf.

Tim Barker
Chief	Executive	Officer
25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Kooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

68

Corporate  
governance

Page 69

Chair’s introduction  
to governance

Dear Shareholder,

As Chair of the Board of Directors of Kooth plc, I am pleased to present this year’s Corporate 

Governance Statement. As Chair, it is my responsibility to ensure that Kooth has both sound 

corporate governance and an effective Board. Since the Company listed on AIM, it has chosen 

to adopt the Quoted Companies Alliance’s Corporate Governance Code for Small and Mid-Size 

Quoted Companies (the “QCA Code”).

During the year, the Board has constructively and proactively challenged management on 

Group strategies, proposals, operating performance and key decisions, as part of its ongoing 

work to assess and safeguard the position and prospects of the Group. Board discussions are 

conducted openly and transparently, which creates an environment for rigorous and robust 

debate. Of particular note this year, the Board has focused on the challenges of significant 

expansion in the US and the more difficult operating environment in the UK.

The Directors of Kooth recognise the value of good corporate governance in every part 

of the business. The Board considers that compliance with the QCA Code enables us to 

serve the interests of all our key stakeholders, including our shareholders, and promotes 

the maintenance and creation of long-term value in the Company. This report describes 

our approach to governance, including information on relevant policies, practices and the 

operation of the Board and its Committees.

Peter Whiting 
Non-Executive Chair 

25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 70

The Board

Peter Whiting

Independent Chair
Joined May 2020
–
Committee Membership:
• Audit Committee (Chair)
• Remuneration Committee

Peter had a twenty-five year career as an investment 
analyst in equity capital markets, and has spent the past 
ten years as a non-executive director on the boards of 
several public and private companies (currently including 
FDM Group plc and Celebrus Technologies plc). He has 
experience in a broad range of sectors, but has focused 
on technology, and on software in particular. 

Susan Bailey

Independent Non-Executive 
Director
Joined August 2020
–
Committee Membership:
• Audit Committee
• Remuneration Committee

Professor Susan Bailey OBE worked as a Child and 
Adolescent Psychiatrist for over 30 years. Susan’s 
national health policy work and research centres on 
how to improve healthcare delivery and training of 
all health practitioners to enable them to best meet 
the needs of any patient in the context of the unique 
circumstances of the individual’s life. 

Simon Philips

Non-Executive Director
Joined October 2015
–
Committee Membership:
• Audit Committee
• Remuneration Committee  

(Chair)

Simon is Chief Executive of Scaleup Capital, a specialist 
investor that provides growth capital and expertise to 
scale-up stage businesses with revenues in the range 
of £1 million to £20 million in the technology, digital, 
business services and information sectors. 

Tim Barker

Chief Executive Officer
Joined January 2020

Sanjay Jawa

Chief Financial Officer
Joined March 2020

Kate 
Newhouse

Chief Operating Officer
Joined May 2020

With over 30 years of experience in the B2B software 
industry, Tim has helped build and scale SaaS industry 
leaders. In his journey from Software Engineer to CEO, 
Tim founded Koral, a pioneer in online collaboration 
(acquired by Salesforce), led EMEA Marketing at Salesforce 
to scale them to become a billion-dollar business, and was 
previously CEO of DataSift, a privacy-by-design analytics 
and AI platform, acquired by Meltwater in 2018. 

Before joining Kooth from Scaleup Capital, where he was 
an Operating Partner, Sanjay previously held senior finance 
positions at public and private equity backed technology 
and services businesses, including QualiTest, Barclays 
and FTI Consulting. Sanjay, qualified as a Chartered 
Accountant and was an audit manager at PwC. 

Kate is COO and a former member of the government’s 
Healthtech Advisory Board. Kate was previously CEO at 
leading venture builder, Blenheim Chalcot and at Doctor 
Care Anywhere, taking it from digital health concept to 
global business, serving over 140 corporate clients at 
the time of leaving. 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
Page 71

The Board Continued

As at the date of this report, the Board comprises 

the Independent Non-Executive Chair, two Non-

Board meetings
The Board meets on a regular basis throughout 

Executive Directors and three Executive Directors. 

the financial year and as required on an ad-

Short biographical details are set out in the 

hoc basis. Its mandate is to consider strategy, 

previous section.

In carrying out its governance role, the main 

task of the Board is to drive the performance 

of the Group. The Board must also ensure that 

the Group complies with all its contractual, 

statutory and any other obligations, as well 

as the requirements of any regulatory body.

operational and financial performance, and 

internal controls. In advance of each meeting, 

the Chair of the Board sets the agenda, with the 

assistance of the Company Secretary. Directors 

are provided with appropriate and timely 

information, including board papers distributed 

in advance of the meetings. Those papers include 

reports from the executive team and other 

The Board has the ultimate responsibility for 

operational heads.

the successful operations of the Group and 

meets at least eight times per year to set the 

overall direction and strategy of the Group.

Almond CS Limited is the Company Secretary 

and attends all Board meetings as well as advising 

on corporate governance matters. The Company 

The Board annually reviews, and takes 

Secretary produces full minutes of each meeting, 

appropriate action to ensure, orderly 

including a log of actions to be taken. The Chair 

succession for appointments to the Board 

of the Board then follows up on each action at 

and to senior management, with the goal of 

the next meeting, or before if appropriate.

maintaining an appropriate balance of skills 

and experience to facilitate growth and help 

the Company meet its long-term objectives.

Directors are expected to attend Board and 

Committee meetings and to devote enough 

time to the Company and its business in order 

to fulfil their duties as Directors.

Board and committee attendance
The attendance of the Board and the Committees 

is as follows:

Board 
Meeting

Audit 
Committee

Remuneration 
Committee

Director

Position

Max possible 
attendance

Meetings 
attended

Max possible 
attendance

Meetings 
attended

Max possible 
attendance

Meetings 
attended

Tim Barker

Chief Executive Officer

Sanjay Jawa

Chief Financial Officer

Kate Newhouse

Chief Operating Officer

Peter Whiting

Independent Non-Executive 
Chairman

Susan Bailey

Independent 
Non-Executive Director

Simon Philips

Non-Executive Director

12

12

12

12

12

12

12

12

12

12

12

11

 —

 —

 —

4

4

4

—

—

—

4

4

3

—

—

—

3

3

3

—

—

—

3

3

3

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 72

The Board Continued

Matters reserved for the Board

Matters reserved for the decision of the Board include, but are not limited to:

• Approving Kooth’s strategic aims and objectives.

• Reviewing performance against Kooth’s strategic aims, objectives 

and business plans.

• Overseeing Kooth’s operations.

• Approving changes to Kooth’s capital, corporate, management 

or control structures.

• Approving results announcements and the annual report and 

financial statements.

• Approving the dividend policy.

• Declaring the interim dividend and recommending the final dividend 

and any special dividend.

• Approving any significant changes in accounting policies.

• Approving the treasury policy.

• Approving Kooth’s risk appetite and principal risk statements.

• Reviewing the effectiveness of Kooth’s risk and control processes.

• Approving major capital projects and material contracts 

or arrangements.

• Approving all circulars, prospectuses and admission documents.

• Ensuring a satisfactory dialogue with shareholders.

• Establishing Board committees and approving their terms 

of reference.

• Approving delegated levels of authority.

• Approving changes to the Board and its committees.

• Determining the remuneration policy for the Directors and 

other senior executives.

• Providing a robust review of Kooth’s corporate governance 

arrangements.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 73

The Board Continued

Board evaluation
In March 2023, a formal external board 

Audit Committee
The Audit Committee comprises three Non-

evaluation was carried out by Almond CS Limited, 

Executive Directors, namely; Peter Whiting 

who have experience in evaluating Boards of AIM 

(Committee Chair), Susan Bailey (INED) 

listed companies. Evaluation based questionnaires 

and Simon Philips (NED), two of whom are 

were circulated and completed by all members, 

independent. At the discretion of the Committee 

and a thorough analysis of the responses 

Chair, Executive Directors were invited to attend 

was conducted.

meetings of the Audit Committee during the year.

The evaluation was designed to give an 

The Audit Committee is responsible for the 

overview of the Board’s performance based on 

annual and half-yearly reports to shareholders, 

its alignment with the QCA Code and served to 

other public announcements of a financial 

support the Board in identifying challenges and 

nature, reviewing the likelihood of any fraud 

implementing change.

As the business expands, the executive directors 

will be challenged to identify internal candidates 

who could potentially occupy board positions and 

risks, reviewing the effectiveness of Kooth’s 

internal controls and risk management systems 

and overseeing the relationship with the 

external auditors.

set out development plans for these individuals.

The Audit Committee also reviews the 

The Chief Financial Officer is the primary 

contact for Shareholders and there is a dedicated 

email address (investorrelations@kooth.com) for 

appointment of the external auditor, their 

independence, the audit fee, and any questions 

of resignation or dismissal.

shareholder questions and comments.

The Audit Committee met four times during 

Regular meetings are held between the Chief 

Executive Officer, Chief Financial Officer and 

institutional investors and analysts to ensure that 

the Company’s strategy, financials and business 

developments are communicated effectively. The 

Board intends to engage with any shareholders 

who do not vote in favour of resolutions at annual 
general meetings to understand their motivation.

the year. In the meetings the Committee considers 

key risk areas for the financial statements such 

as revenue recognition, capitalised development 

costs, going concern and internal controls.

Remuneration Committee
The Remuneration Committee comprises Simon 
Philips (Chair), Susan Bailey (INED) and Peter 

Whiting (INED). Only members of the committee 

The Chairs of the Board and Committees are 

have the right to attend meetings, however other 

available to meet with shareholders if requested.

individuals such as the CEO, the Chief People 
Officer and external advisors may be invited to 

attend at different points during the year at the 

discretion of the Chair. No individual was present 

for any discussion on their own remuneration.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 74

The Board Continued

The role of the Remuneration Committee includes 

responsibility for all aspects of the remuneration 

Risk management and internal controls
The Board acknowledges its responsibility for 

of Executive Directors, including salary, annual 

establishing and maintaining Kooth’s system of 

bonus and share-based payments, and an 

internal controls and will continue to ensure that 

awareness of remuneration within the wider 

management keeps these processes under regular 

workforce and the administration of all share-

review and improves them where appropriate.

based remuneration plans within the organisation.

The Board’s financial risk management 

The Remuneration Committee met three times 

objectives involve safeguarding Kooth’s assets by 

during the year. 

identifying, managing, monitoring and reporting 

the critical risks across the business. As part of 

Relationships with stakeholders
The Board is committed to open and ongoing 

the admission to AIM, Kooth has set up a risk 

register which identifies, monitors and reports 

engagement with the Company’s Shareholders. 

on the critical risks of the business. The risk 

The Board will communicate with Shareholders 

register covers commercial, financial, operational, 

through:

competitive, technological and other risks.

• The annual report and accounts.

The Board has delegated the maintenance of 

• The interim and full-year results 

announcements.

its risk management and internal controls to the 

Audit Committee, who work alongside the Head 

of Information Security and the Head of Legal 

• Trading updates (where required or appropriate).

and Risk to regularly review and update risks 

• The annual general meetings.

• The Company’s investor relations website (in 

particular, the “RNS News” and “AIM Rule 26” 

pages).

and ensure that they are being addressed.

A review of the effectiveness of these systems is 

included in the Board’s informal Board evaluation 

process and the Audit Committee provides the 

Board with regular updates on any significant 

Further details on the actions taken to engage 

changes to risks.

with stakeholders and respond to their feedback 

can be found in the s.172 statement on page 60.

Election and re-election of the Directors
In accordance with the Company’s Articles of 

Association, each of the directors will retire and 
stand for re-election at the forthcoming AGM.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 75

Compliance with  
the QCA Code

The Chairman’s role is to lead the Board of Directors 
and to be responsible for ensuring that the Company 
adheres to and applies the standards of corporate 
governance. The Board and Committees meet regularly 
as described in the Corporate Governance Report on 
page 71. The executive team are directed to the day-
to-day management and are accountable to the rest 
of the Board. The Directors support a high standard 
of corporate governance and have decided to comply 
with the QCA Corporate Governance Code 2018 (“QCA 
Code”). The Directors believe that the QCA Code provides 
the Company with the framework to help embed the 
governance culture that exists within the organisation 
as part of building a successful and sustainable business 
for all of its stakeholders.

A summary of how the Company currently complies with the QCA Code is set out below and  

is updated at least annually in the manner recommended by the QCA Code.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 76

Principle 1

Establish a purpose, strategy 

and business model which 

promotes long-term value 

for shareholders

Principle 2

Promote a corporate culture 

that is based on ethical values 

and behaviours

Kooth’s platform and growth strategy is focused around 

four key pillars that represent a £1 billion+ international 

addressable market and £500 million UK addressable 

market, with a platform and operating model that can 

scale into all markets to tackle the global mental health 

challenge. The four pillars being US Youth, UK Children 

and Young People, Adults, and International.

Full disclosure of our Company purpose, strategy and 

business model can be found in pages 11 to 25 of the 

Annual Report which is also available on the Company’s 

website. The Directors intend to subject the purpose and 

strategy to ongoing review and will provide an update 

on it from time to time in the strategic report that forms 

part of the Annual Report.

The Board places significant importance on the 

promotion of ethical values and good behaviour within 

the Company and takes ultimate responsibility for 

ensuring these are promoted and maintained throughout 

the organisation.

The Company’s culture and values, which are highlighted 

on pages 47 to 55 of the Annual Report, reflect the 

Board’s dedication to promote an ethical culture.

In addition, the Company has documented procedures 

with respect to its responsibilities regarding ethical 

behaviour, specifically whistleblowing, social media, 

anti-bribery and corruption, communication, and general 

conduct of employees. This is reviewed annually 

to ensure it remains relevant and up to date.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 77

Principle 3

Seek to understand and 

meet shareholder needs 

and expectations

The Board is committed to an open and ongoing 

engagement with its shareholders. The main methods 

of communication with shareholders are the Annual 

Report and Accounts, the annual and half-year results 

announcements, capital markets day, trading updates, 

the Annual General Meeting and the Company’s website.

In addition, the Chief Executive Officer and Chief 

Financial Officer meet regularly with institutional 

investors and analysts to ensure that objectives and 

any business developments are clearly communicated, 

and that they are available to respond to any enquiries 

following Company announcements, together with 

other Company advisers and the Non-Executive 

Directors. In the last year the Company has presented 

through Investor Meets Company to reach a wider 

shareholder audience.

Details of the quantitative and qualitative metrics 

surrounding the Company’s environmental and social 

matters can be found in the ESG report on pages 45 

to 55 of this report.

The Annual General Meeting of the Company 

gives the Directors the opportunity to meet with 

shareholders and the ability to give an update on 

the Company’s performance. It also provides the 

shareholders the opportunity to ask questions of the 

Directors, either in advance of or during the meeting.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 78

Principle 4

Take into account wider 

stakeholder interests, 

including social and 

environmental responsibilities, 

and their implications for 

long-term success

Principle 5

Embed effective risk 

management, internal 

controls and assurance 

activities, considering both 

opportunities and threats, 

throughout the organisation

The Company takes Environmental Social and 

Governance (ESG) issues very seriously and the 

Board is conscious of the impact that the Company’s 

business activities may have in these areas. The Board 

recognises that its long-term success will necessitate the 

maintenance of effective working relationships across 

a wide range of stakeholders as well as its shareholders; 

being primarily its employees, customers, and suppliers.

A detailed report on how the Company has taken 

into account wider stakeholders and the various 

environmental & social issues surrounding them, 

can be found in the ESG report and s172 statement 

in the Annual Report on pages 42 to 58 and 59 to 64.

The associated KPIs for these matters can be found 

on pages 45 to 55.

The Board has ultimate responsibility for the Company’s 

system of internal controls and for reviewing its 

effectiveness. Such systems are designed to manage risk 

of failure to achieve business objectives. The Board meets 

frequently during the year during which business and 

other risks are assessed. The Directors have identified 

the risks and uncertainties which they consider to be the 

most significant for investors, which are summarised on 

page 65, alongside disclosure of the company’s appetite 

for risk and its risk identification and management 

systems.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 79

Principle 6

Establish and maintain the 

board as a well-functioning, 

balanced team led by 

the Chair

The Board comprises six directors: the Independent 

Chairman, two Non-Executive Directors and three 

Executive Directors.

Further details of the Directors, their experience, 

independence, diversity and time commitments are set 

out on page 70 of the Annual Report and the AIM 26 

section of the website.

The Board meets regularly, with processes in place to 

ensure that each Director is always provided with such 

information as is necessary to discharge their duties.

The Board is also supported by the Committees (Audit 

and Remuneration) each with specific remits. The detail 

of the number of meetings and attendance by Directors 

is noted on page 71. Details on the performance-related 

remuneration of the directors can be found on page 88.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 80

Principle 7

Maintain appropriate 

governance structures 

and ensure that individually 

and collectively the Directors 

have the necessary up-

to-date experience, skills 

and capabilities

The Company Secretary works closely with the Chairman 

and the Chairs of the Board Committees to ensure that 

Board procedures, including setting agendas and the 

timely distribution of papers, are complied with and that 

there are good communication flows between the Board 

and its Committees, and between senior management 

and Non-Executive Directors.

There is a formal agenda at each Board Meeting, which 

includes operational updates from the Chief Executive 

Officer, financial and risk updates from the Chief 

Financial Officer and commercial updates from the Chief 

Operating Officer. All reports cover different areas within 

the Company and cover new business opportunities. 

Board papers are circulated to the Directors in advance 

of meetings to enable proper consideration of the 

content of the papers.

During the course of the year, other matters considered 

by the Board include annual and half-year results 

announcements, principal risks and uncertainties, ESG, 

AGM resolutions, shareholder communications and 

management incentivisation.

The Chairman maintains regular contact with the Non-

Executive Directors outside of formal Board meetings 

and works with the Company secretary to provide 

regular training materials to keep the Directors’ skill sets 

up-to-date.

All Directors have access to the support and advice of the 

Company Secretary as required.

The Board has established a sub-committee for the 

approval of share issuances concerning their long-term 

incentive plan.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 81

Principle 8

Evaluate board performance 

based on clear and relevant 

objectives, seeking continuous 

improvement

Principle 9

Establish a remuneration 

policy which is supportive 

of long-term value creation 

and the company’s purpose, 

strategy and culture

In March 2023, a formal Board evaluation process 

was carried out by Almond CS Limited, which has 

experience in evaluating Boards of AIM listed companies. 

Evaluation-based questionnaires were circulated and 

completed by all members, and a thorough analysis of 

the responses was conducted.

The evaluation was designed to give an overview of the 

Board’s performance, based on its alignment with the 

QCA Code and served to support the Board in identifying 

challenges and implementing change.

As this was the Company’s first formal Board evaluation 

process, there are no previous results to compare 

against. The Directors discuss the use of a formal 

evaluation process annually and will disclose the results 

of the next evaluation with reference to the steps taken 

to action any previous evaluation points.

Details of the Board’s succession planning process can 

be found on page 71.

The Board is committed to implementing a remuneration 

structure which rewards management for their work 

and aligns their vision with the Company’s long-term 

success.

Details of the remuneration structure and how it 

supports the Company’s purpose, business model, 

strategy and culture can be found in the Remuneration 

Committee report on page 87.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportCompliance with the QCA Code Continued

Page 82

Principle 10

Communicate how the 

company is governed and is 

performing by maintaining 

a dialogue with shareholders 

and other key stakeholders

The Company places a strong emphasis on the standards 

of good corporate governance and maintaining an 

effective engagement with its shareholders and key 

stakeholders, which it considers to be integral to longer-

term growth and success.

Details of the challenges faced in the previous year and 

how they were addressed at the Board level can be found 

on page 69.

The Company’s Annual reports and accounts and its half 

year report are key communication channels through 

which stakeholders are informed of how the Company 

is governed, updates to its strategic targets and how the 

Company is progressing in meeting its objectives.

Reports on the structures and activities of the Board’s 

committees can be found in the Audit Committee Report 

on page 83 and the Remuneration Committee Report on 

page 86.

The ‘Investor Hub’ section of Company’s website is also 

an avenue which the Company uses to communicate 

directly with shareholders. This can be found at  

https://investors.kooth.com

Approved by order of the Board

Almond CS Limited 
Company Secretary 

25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 83

Report of the 
Audit Committee

Committee Chair’s introduction
As the Chair of the Audit Committee of Kooth (‘the Committee’), I present the Committee Report 

for the year ended 31 December 2023, which has been prepared by the Committee and approved 

by the Board.

Committee meetings and attendance
The Committee’s terms of reference require a minimum of three members. The Committee 

currently comprises Susan Bailey, Simon Philips and me. The Board considers that I have 

sufficient, relevant financial experience to chair the Committee, given that I have over 25 

years’ experience as an investment analyst and currently hold four other listed company Board 

and Audit Committee positions including one other Audit Chair role. During the year ended 31 

December 2023, the Committee met four times with attendance noted above. The Committee is 

required by its Terms of Reference to meet as frequently as the Committee Chair shall require, 

and also at regular intervals to deal with routine matters and, in any event, at least three times 

in each financial year.

Committee activities
The Committee is responsible for reviewing and reporting to the Board on the Company’s 

financial performance, monitoring the integrity of the Company’s financial statements (including 

Annual and Interim Accounts and results announcements), reviewing internal control and risk 

management, and reviewing/monitoring the performance, independence and effectiveness of 

the Company’s external auditors. The Committee’s primary activities included meeting with the 

external auditors, considering the audit approach, scope and timetable, and reviewing the key 

audit matters for the financial year 2023 audit. In addition, the Committee reviewed the audit 

provided by Grant Thornton UK LLP, Kooth’s external auditors for the financial year ended 

31 December 2023 which is the fourth consecutive year end for the firm. The Committee has 

agreed with Grant Thornton UK LLP that they will continue in post for the next financial year 

and that a new audit partner has taken on the lead partner role on the Group’s audit for the year 

ended 31 December 2023. This is consistent with the FRC’s requirements around the rotation  

of the audit partner.

The Committee concluded that Grant Thornton UK LLP is delivering the necessary audit scrutiny.

Accordingly, the Committee recommended to the Board that Grant Thornton UK LLP be 
reappointed for the next financial year.

As part of the year end audit, the Committee:

• Met with the external auditors to review and approve the annual audit plan and receive  

their findings and report on the annual audit.

• Considered the integrity of the published financial information and whether the Annual 

Report and Accounts taken as a whole are fair, balanced and understandable and provide the 

information necessary to assess Kooth’s position and performance, business model and strategy.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 84

Report of the Audit Committee Continued

• Considered significant issues and areas of judgement with the potential to have a material 

impact on the financial statements.

• Reviewed and approved the year end results and accounts.

• Considered significant issues and areas of judgement with the potential to have a material 

impact on the financial statements.

Committee objectives and responsibilities
The Committee’s main responsibilities can be summarised as follows:

• To report on and review the Company’s financial performance.

• To monitor the integrity of the Company’s financial statements and any formal announcements 

relating to Kooth’s financial performance.

• To review the Company’s internal financial controls and risk management systems.

• To review any changes to accounting policies.

• To make recommendations to the Board in relation to the appointment of the external auditors.

• To make recommendations to the Board concerning the approval of the remuneration and terms 

of engagement of the external auditors.

• To review and monitor the external auditors’ independence and objectivity.

• To consider any matter specifically referred to the Committee by the Board.

• The Terms of Reference are reviewed annually and are available on the Company’s website.

Financial reporting
At the request of the Board, the Committee concluded that the Annual Report and Financial 

Statements, taken as whole, were fair, balanced, and understandable, and provided the 

information necessary for shareholders to assess the Group’s business model, strategy and 

performance. The Committee considered the budget for 2024 as well as financial projections into 

2025 and concluded that the going concern basis is appropriate. The Committee also reviewed 

the Strategic Report and concluded that it presented a useful, fair, balanced, and understandable 

review of the business.

Auditor independence
To ensure auditor independence, consideration is given to their integrity and the objective 

approach of the audit process. The use of non-audit services is not considered to be significant 

and amounts paid in respect of these are disclosed in note 21.

I am satisfied that the Committee has satisfactorily discharged its duties in the year in accordance 

with its terms of reference.

Peter Whiting 
Chair of the Audit Committee 

25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 85

Report of the  
Remuneration  
Committee

Committee Chair’s introduction
As the Chair of the Remuneration Committee of Kooth (‘the Committee’), I present the 

Remuneration Committee Report for the year ended 31 December 2023, which has been 

prepared by the Committee and approved by the Board.

Committee meetings and attendance
The three members of the Committee are Susan Bailey, Peter Whiting and me. The Board 

considers that I have sufficient relevant experience to chair the Committee, given the number of 

Board level positions currently and previously held (including the Remuneration Committee Chair 

of another listed company).

During the year ended 31 December 2023, the Committee met three times with all members 

attending all meetings. The Committee is required by its Terms of Reference to meet as 

frequently as the Committee Chair shall require and also at regular intervals to deal with 

routine matters and, in any event, at least three times in each financial year.

Remuneration policy for the year ended 31 December 2023
The Remuneration Committee determines the Company’s policy on the structure of Executive 

Directors’ and if required, senior management’s remuneration. The objectives of this policy are to:

• Reward Executive Directors and senior management in a manner that ensures that they are 

properly incentivised and motivated to perform in the best interests of shareholders.

• Provide a level of remuneration required to attract and motivate high-calibre Executive 

Directors and senior management.

• Encourage value creation through consistent and transparent alignment of incentive 

arrangements with the agreed company strategy over the long term.

• Ensure the total remuneration packages awarded to Executive Directors, comprising both 

performance-related and non-performance-related remuneration, is designed to motivate 

the individual, align interests with shareholders and comply with corporate governance 

best practice.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 86

Report of the Remuneration Committee Continued

Committee objectives and responsibilities
The Committee’s main responsibilities can be summarised as follows:

• To determine the framework or broad policy for the remuneration of the Chair, the Executive 

Directors, and such other senior executives as it is requested by the Board to consider. The 

remuneration of Non-Executive Directors shall be a matter for the Chair and the Executive 

Directors of the Board. No Director shall be involved in any decisions as to their own 

remuneration.

• To determine such remuneration policy, taking into account all factors which it deems necessary 

(including relevant legal and regulatory requirements).

• To review the ongoing appropriateness and relevance of the remuneration policy, including 

policy comparisons with market competitors.

• To design and determine targets for any performance related pay schemes operated by the 

Company and approving any annual payments made under such schemes.

• To review the design of, and any changes to, all share incentive plans.

• To review the structure, size and composition of the Board, including the skills, knowledge 

and experience.

• To give consideration to succession planning.

• To recommend new Board appointments.

• To consider any matter specifically referred to the Committee by the Board.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 87

Report of the Remuneration Committee Continued

Director’s remuneration: salary
Salaries are normally reviewed annually with effect from 1 January, taking into account inflation, 

salaries paid to directors of comparable companies as well as Group and personal performance. 

Salaries of Executive Directors are determined by the Remuneration Committee. The Board as 

a whole decides the remuneration of the Chair and Non-Executive Directors.

As covered extensively in our annual report, the success of Kooth in winning contracts in the 

US, and the California contract in particular, has transformed the scale and complexity of the 

business. In addition to a significant expansion purely in terms of scale, in comparison to working 

only in the UK, the management team now has to deal with multiple currencies, jurisdictions 

and a number of different and potentially conflicting demands in terms of the nature of the 

services provided.

As a result of these changes, the Remuneration Committee undertook a fundamental review of 

the remuneration arrangements of the executive team, to ensure that they remain appropriate 

given the significant changes to the business. This was done in part by a comparison with pay 

levels in the industry both in the UK and in the US. The Committee notes that, while benchmark 

data was not used as a primary point of reference in this exercise, the CEO and CFO base salaries 

in particular, and remuneration structure in general, remain below the median for UK public 

companies of a similar size.

Salaries and fees for directors effective from 1 January 2024 are as follows:

Name

Susan Bailey

Tim Barker

Sanjay Jawa

Kate Newhouse

Simon Philips

Peter Whiting

£’000

65

360

300

300

65

109

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 88

Report of the Remuneration Committee Continued

Director’s remuneration: long term incentives
The Group adopts a Long Term Incentive Plan with all employees of the Group eligible to receive 

awards under the share plans.

In line with the terms of the scheme, the awards granted to Directors are subject to performance 

criteria, with 50% being linked to adjusted EBITDA growth (ARR growth for grants prior to 

2023) and 50% linked to comparative total shareholder return (TSR), with both elements being 

measured over a three year period. TSR is measured by the aggregate of dividends declared and 

paid, and average share price over the applicable period. The TSR of the Group is compared to 

the TSR of companies constituting 101-200 of the FTSE AIM All-share Index. The percentage of 

shares vesting increases from nil at a TSR below the median of the comparator group and rising 

to 100% at a TSR in the top quartile of the comparator group. The Remuneration Committee 

considers that the targets are appropriate and are aligned with shareholder interests.

The fair value of the employee services received in exchange for these grants is recognised 

as an expense on a straight-line basis over the vesting period. The total amount to be expensed 

is determined by reference to the fair value of the options or shares determined at the date 

of grant.

The fair value of the awards was calculated using a Stochastic simulation model for options with 

Y+TSR performance conditions. Non-market based vesting conditions are included in assumptions 

about the number of options that are expected to become exercisable or the number of shares 

that the employee will ultimately receive. This estimate is revised at each balance sheet date to 

allow for options that are not expected to vest and the difference is credited to the Consolidated 

Statement of Comprehensive Income with a corresponding adjustment to reserves.

A breakdown of the Directors’ current interests in the long term incentives awards is set 

out below.

Long term incentives

Name

Title

Number of options

Exercise price (£)

Tim Barker

Chief Executive Officer

Sanjay Jawa

Chief Financial Officer

Kate Newhouse

Chief Operating Officer

298,476

230,390

242,398

0.05

0.05

0.05

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportReport of the Remuneration Committee Continued

Director’s remuneration: interests
According to the register of Directors’ interests maintained under the Companies Act, the 

following interests in shares of Group companies were held by the Directors in office at the 

Page 89

year end:

Name

Susan Bailey

Tim Barker

Sanjay Jawa

Kate Newhouse

Simon Philips*

Peter Whiting

Number of shares

—

841,692 

353,981

520,966

12,996,540

44,000

*Simon Philips is one of the beneficial owners of the shares held by Root Capital LP Funds.

Executive Directors’ remuneration: current year
Executive Directors’ remuneration for the years ended 31 December 2023 and 31 December 2022 

was as follows.

2023 (£’000)

Name

Tim Barker

Sanjay Jawa

Kate Newhouse

Total

2022 (£’000)

Name

Tim Barker

Sanjay Jawa

Kate Newhouse

Total

Base salary  
and fees

Bonus 

Pension

 Gain on exercise 
of share options

320

255

266

841

417

315

346

1,078

9

8

8

25

—

—

—

—

Base salary  
and fees

Bonus 

Pension

 Gain on exercise 
of share options

265

200

244

709

-

-

-

-

8

6

7

21

—

—

—

—

Total

746

578

620

1,944

Total

273

206

251

730

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 90

Report of the Remuneration Committee Continued

Implementation of policy in 2024
As a part of the strategic review of our remuneration policy in the previous year a bonus 

scheme has been implemented for Executive Directors to reward performance against annual 

targets which support the strategic direction of the Group. Awards are up to 100% of salary, 

based on annual Group performance (e.g., adjusted EBITDA performance) and will normally 

be paid in cash.

We continue to have in place a long term incentive plan under which the Remuneration 

Committee has discretion to make option grants to executive directors and other staff, subject 

to the scheme rules, and to determine appropriate performance conditions as noted above.

Remuneration policy for Non-Executive Directors
Susan Bailey, Peter Whiting and I each receive a fee for our services as Directors, which 

is approved by the Board, mindful of the time commitment and responsibilities of our roles 

and of current market rates for comparable organisations and appointments. Non-Executive 

Director fees for the year commencing 1 January 2024 are noted above.

Simon Philips 
Chair of the Remuneration Committee 

25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 91

Directors’ report

The Directors present their report and the audited financial statements of Kooth plc for the year 

ended 31 December 2023.

Principal activity
The principal activity of the Group is the provision of online counselling, coaching and support to 

children, young people, and adults in need. A description and review of the Group’s performance 

during the financial year and indications of future development are set out within the Strategic 

Report, and this also incorporates the requirements of the Companies Act 2006.

Further details on how the Directors have had regard to the need to foster the company’s 

business relationships with suppliers, customers and other key stakeholders, and their effects on 

the principal decisions taken by the company during the year can be found in the s.172 statement 

on pages 59 to 64.

Share capital
At the time of this report, the Company’s share capital comprises 36,480,873 ordinary shares 

of £0.05 each.

The Company has been notified of the following interests in 3% or more of the issued ordinary 

share capital of the Company:

Name

% of issued share capital

Root Capital Fund II LP trading as Scale Up Capital

Cannacord Genuity Group Inc

LF Gresham House UK Micro Cap

Stancroft Trust Limited

BGF

J O Hambro Capital Management Limited

35.6%

7.5%

6.6%

6.6%

6.1%

5.1%

There are currently no restrictions on the voting rights or transfer of the Company’s 

AIM securities.

The Directors have the authority to issue shares up to one-third of the Company’s issued share 

capital. This authority is given on an annual basis by shareholders at the Company’s annual 

general meeting.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
Page 92

Directors’ report Continued

Dividends
The Directors do not recommend the payment of a dividend (2022: £nil).

Disabled employees
Applications for employment by disabled persons are always fully considered, bearing in mind 

the abilities of the applicant concerned. In the event of members of staff becoming disabled, 

every effort is made to ensure that their employment with the Group continues and that 

appropriate training is arranged. It is the policy of the Group and the Company that the training, 

career development and promotion of disabled people should, as far as possible, be identical to 

that of other employees.

Directors
The directors who held office during the year and up to the date of signing these financial 

statements were as follows:

• Tim Barker, Chief Executive Officer
• Sanjay Jawa, Chief Financial Officer
• Kate Newhouse, Chief Operating Officer
• Peter Whiting, Chair and Non-executive director
• Simon Philips, Non-executive director
• Susan Bailey, Independent Non-executive director

Political contributions
The Group made no political donations during the year (2022: nil).

Directors’ insurance
The Group maintains appropriate insurance cover in respect of any legal action against 

its directors.

Payment of suppliers
It is the Group’s policy to pay suppliers in accordance with the terms and conditions agreed in 

advance, providing all trading terms and conditions have been met. All payments are made in 

the ordinary course of business and the Group expects to pay all supplier debts as they become 

due. Our approach to engagement with suppliers is detailed further in the Section 172 Statement 
on page 64.

Research and development
During the year the Group invested £3.8 million in Research and Development. More information 

on this is provided in the Strategic Report on pages 26 to 33.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 93

Directors’ report Continued

Financial instruments
The principal financial instruments comprise cash and short-term deposits and trade 

receivables. Details of the Group’s exposure to financial risks are set out in note 22 

to the financial statements.

Anti-bribery
It is our policy to conduct all our business in an honest and ethical manner. We take a zero-

tolerance approach to bribery and corruption and are committed to acting professionally, fairly 

and with integrity in all our business dealings and relationships.

Going concern
The Directors have a reasonable expectation that the Group as a whole has adequate resources 

to continue in operational existence for the foreseeable future. For this reason, the going concern 

basis continues to be adopted in the accounts.

The company’s business activities, together with the factors likely to affect its future 

development, performance and position are set out in the Strategic report on pages 8 to 25. 

In addition, note 22 to the financial statements include the company’s objectives, policies and 

processes for managing its capital; its financial risk management objectives; and its exposures 

to credit risk and liquidity risk.

During the 2023 financial year the Group generated a loss of £0.2 million (2022: £0.7 million 

loss). Adjusted EBITDA is £2.3 million (2022: £1.6 million). The Group is in a net asset position 

of £20.8 million (2022: £10.5 million). The Group generated an inflow of £2.5 million in cash 

in 2023 (2022: £1.4 million) and ended 2023 with a cash balance of £11.0 million (2022: 

£8.5 million).

Management has performed a going concern assessment for a period up to 31 May 2025, which 

indicates that the Group will have sufficient funds to trade and settle its liabilities as they fall 

due. This assessment takes into account a number of sensitivities, including a downside scenario 

and a reverse stress test, which models the scenarios that would lead to a default by the Group. 
Both the downside scenario and reverse stress test reflect lower activity levels than both the 

Group forecast and 2023 actual results. The key assumption used in the assessment is revenue 

and Management has analysed the impact of reduced revenue on the Group’s performance.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 94

Directors’ report Continued

Whilst Management has concluded that the possibility of the downside scenario occurring is 

remote, the Group would still have adequate resources to be able to trade and settle its liabilities 

as they fall due in this scenario. Management deemed the combination of factors occurring as set 

out in the default model to be implausible.

The Directors have considered the impact of the current climate of increased inflation 

and interest rates and do not expect this to have a material adverse impact on the Group. 

Consequently, the directors believe that the company is well placed to manage its business 

risks successfully despite the current uncertain economic outlook.

A list of all non-UK based Company subsidiaries can be found on page 143.

Employee involvement
The Group continues to attract and retain key talent and places considerable value on the 

involvement of employees. Employees are regularly consulted regarding matters affecting them 

through channels such as company-wide briefings, employee engagement software and email 

announcements, and their interests are taken into account in making decisions that are likely 

to affect their interests.

The Group is committed to providing equality of opportunity to all existing and prospective 

employees without discrimination through channels such as our Diversity and Inclusion Council 

and our Employee Voices Group.

As a result of the IPO in 2020, we are able to offer our staff long term, annual incentives 

to reward their hard work, passion and impressive results.

Further details on employee engagement is provided in the Section 172 statement on page 60.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 95

Directors’ report Continued

Environment
The Group adheres to all environmental regulations and has, where possible, utilised 

environmental-sustaining policies such as recycling and waste reduction. Further details 

of the Group’s Environmental, Social and Governance strategy and SECR disclosures are 

provided on pages 42 to 46.

Future business developments
Details of these are provided in the Strategic Report, and the Chief Executive Officer’s Report 

on pages 8 to 25.

Notice of Annual General Meeting
Details of business to be conducted at this year’s AGM are contained in the Notice of the Annual 

General Meeting, which will be communicated to shareholders separately. It is the opinion of the 

Directors that the passing of these resolutions are in the best interest of the shareholders.

In accordance with the Company’s articles of association, each of the Directors will retire and 

stand for re-election at this year’s annual general meeting.

Any amendments to the Company’s articles must be approved by shareholders at the annual 

general meeting.

Significant events after year end
In January 2024, the Group entered into a working capital credit facility with Citibank 

of $9.5 million that remains undrawn at the time of issuing this report.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 96

Directors’ report Continued

Auditor
Grant Thornton UK LLP was re-appointed as auditor in the year. A resolution to re-appoint Grant 

Thornton UK LLP as auditor and to authorise the Directors to determine their remuneration will 

be proposed at the forthcoming AGM.

The Directors confirm that:

• So far as each Director is aware, there is no relevant audit information of which the company’s 

auditor is unaware.

• The Directors have taken all the steps that they ought to have taken as Directors information 

and to establish that the company’s auditor is aware of that information.

The Directors’ Report was approved by the Board of Directors and signed on its behalf by:

Sanjay Jawa 
Chief Financial Officer 

25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 97

Directors’  
responsibilities  
statement

In respect of the Annual Report and the financial statements
The Directors are responsible for preparing the Annual Report and the financial statements 

in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under 

that law the Directors have to prepare the group financial statements in accordance with UK-

adopted international accounting standards and the company financial statements in accordance 

with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 

Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law).

Under company law the Directors must not approve the financial statements unless they 

are satisfied that they give a true and fair view of the state of affairs and profit or loss of the 

company and group for that period. In preparing these financial statements, the directors are 

required to:

• Select suitable accounting policies and then apply them consistently.

• Make judgements and accounting estimates that are reasonable and prudent.

• State whether applicable UK-adopted international accounting standards have been followed for 

the group financial statements and United Kingdom Accounting Standards, comprising FRS 101 

have been followed for the company financial statements, subject to any material departures 

disclosed and explained in the financial statements;

• Prepare the financial statements on the going concern basis, unless it is inappropriate 

to presume that Kooth and the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to 

show and explain the company’s transactions and disclose with reasonable accuracy at any time 

the financial position of the company and enable them to ensure that the financial statements 

comply with the Companies Act 2006. They are also responsible for safeguarding the assets of 

the company and hence for taking reasonable steps for the prevention and detection of fraud and 

other irregularities.

The Directors confirm that:

• so far as each Director is aware, there is no relevant audit information of which the company’s 

auditor is unaware; and
 – the Directors have taken all the steps that they ought to have taken as Directors in order 
to make themselves aware of any relevant audit information and to establish that the 

company’s auditor is aware of that information

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 98

Directors’ responsibilities statement Continued

To the best of our knowledge:

• The group financial statements, prepared in accordance with UK-adopted international 

accounting standards, give a true and fair view of the assets, liabilities, financial position 

and profit or loss of the company and the undertakings included in the consolidation taken 

as a whole; and

• The Strategic Report and Directors’ Report include a fair review of the development and 

performance of the business and the position of the company and the undertakings included 

in the consolidation taken as a whole, together with a description of the principal risks and 

uncertainties that they face.

Sanjay Jawa 
Chief Financial Officer 

25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportKooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 99
Page 99

Independent auditor’s  
report to the members  
of Kooth plc

25 March 2024

 
Page 100

Independent auditor’s report Continued

Opinion

Our opinion on the financial statements is unmodified
We have audited the financial statements of Kooth plc (the ‘parent company’) and 

its subsidiaries (the ‘group’) for the year ended 31 December 2023 which comprise the 

Consolidated statement of profit and loss and other comprehensive loss, the Consolidated 

statement of financial position, the Consolidated statement of changes in equity, the 

Consolidated cash flow statement, the Parent company statement of financial position, 

the Parent company statement of changes in equity and notes to each of the financial 

statements and to the Parent company financial statements, including a summary of 

significant accounting policies. The financial reporting framework that has been applied 

in the preparation of the group financial statements is applicable law and UK-adopted 

international accounting standards. The financial reporting framework that has been 

applied in the preparation of the parent company financial statements is applicable law 

and United Kingdom Accounting Standards, including Financial Reporting Standard 101 

‘Reduced Disclosure Framework’ (United Kingdom Generally Accepted Accounting Practice).

In our opinion:

• the financial statements give a true and fair view of the state of the group’s and of the 

parent company’s affairs as at 31 December 2023 and of the group’s loss for the year 

then ended;

• the group financial statements have been properly prepared in accordance with 

UK adopted international accounting standards;

• the parent company financial statements have been properly prepared in accordance 

with United Kingdom Generally Accepted Accounting Practice; and

• the financial statements have been prepared in accordance with the requirements 

of the Companies Act 2006.

Annual report 2023Kooth plcPage 101

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs 

(UK)) and applicable law. Our responsibilities under those standards are further described in the 

‘Auditor’s responsibilities for the audit of the financial statements’ section of our report. We are 

independent of the group and the parent company in accordance with the ethical requirements 

that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 

Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in 

accordance with these requirements. We believe that the audit evidence we have obtained is 

sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We are responsible for concluding on the appropriateness of the directors’ use of the going 

concern basis of accounting and, based on the audit evidence obtained, whether a material 

uncertainty exists related to events or conditions that may cast significant doubt on the group’s 

and the parent company’s ability to continue as a going concern. If we conclude that a material 

uncertainty exists, we are required to draw attention in our report to the related disclosures in 

the financial statements or, if such disclosures are inadequate, to modify the auditor’s opinion. 

Our conclusions are based on the audit evidence obtained up to the date of our report. However, 

future events or conditions may cause the group or the parent company to cease to continue as 

a going concern.

Our evaluation of the directors’ assessment of the group’s and the parent company’s ability 

to continue to adopt the going concern basis of accounting included:

• Considering the current cash resources of the Group, in the context of the forecast cash 

requirements during the forecast period.

• Challenging the key assumptions in the forecasts and the scope of scenario planning 

undertaken, given current social and economic conditions. Key management assumptions 

included revenue growth rate, new business wins, contract renewal rate, growth rates 

in the underlying forecasts, and net working capital structure of the Group.

• Critically assessing both the outcomes of reverse stress testing and the availability 

of controllable mitigating future actions within the going concern assessment.

• Assessing management’s historical forecasting accuracy.

• Assessing the suitability of the models used to forecast cash flows, including testing 

of the mathematical accuracy.

• Assessed the appropriateness of the disclosures relating to the use of going concern 

in the financial statements.

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 102

In our evaluation of the directors’ conclusions, we considered the inherent risks associated with 

the group’s and the parent company’s business model including effects arising from macro-

economic uncertainties such as inflation and the cost of living crisis, we assessed and challenged 

the reasonableness of estimates made by the directors and the related disclosures and analysed 

how those risks might affect the group’s and the parent company’s financial resources or ability 

to continue operations over the going concern period.

In auditing the financial statements, we have concluded that the directors’ use of the going 

concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating 

to events or conditions that, individually or collectively, may cast significant doubt on the group’s 

and the parent company’s ability to continue as a going concern for a period of at least twelve 

months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are 

described in the relevant sections of this report.

Our approach to the audit

Materiality

Key audit
matters

Overview of our audit approach
Overall materiality:

Group: £500,000, which represents 1.5% of the group’s 

forecast total revenue. Prior year £400,000.

Parent company: £360,000, which represents 1.5% of 

the parent company’s total assets at the planning stage 

Scoping

of the audit. Prior year £250,000.

Key audit matters were identified as:

• Revenue recognition from the significant contract; and

• Accounting for capitalised internal development costs.

Our auditor’s report for the year ended 31 December 2022 included no key audit matters that 

have not been reported as key audit matters in our current year’s report.

We performed audits of the financial information of the significant Group components: Kooth plc, 

Kooth US LLC and Kooth Digital Health Limited using component materiality (full scope audit 

procedures). We performed specified audit procedures on Kooth Group Limited.

In the prior period a full scope component audit was performed on Kooth Group Limited, whilst 

specific procedures were performed on Kooth USA LLC. This change is due to larger revenues in 

Kooth USA LLC which has made the component more significant to the group. In contrast, Kooth 

Group Limited now has less financial significance within the group.

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 103

Audit
response

Key audit matters
Key audit matters are those matters that, in our professional 

judgement, were of most significance in our audit of the financial 

Description

statements of the current period and include the most significant 

assessed risks of material misstatement (whether or not due to 

fraud) that we identified. These matters included those that had 

the greatest effect on the overall audit strategy; the allocation of 

resources in the audit; and directing the efforts of the engagement 

team. These matters were addressed in the context of our audit 

of the financial statements as a whole, and in forming our opinion 

thereon, and we do not provide a separate opinion on these matters.

KAM

Disclosures

Our results

In the graph below, we have presented the key audit matters and significant risks relevant to the 

audit. This is not a complete list of all risks identified by our audit.

Revenue recognition from
significant contracts

Valuation of investments in
subsidiaries and intercompany
receivables (parent company)

Management
overide of controls

Capitalised Internal
development costs

Revenue recognition
(excl. significant contracts)

High

Potential
financial
statement
impact

Low

Low

Extent of management judgement

High

Key audit matter

Significant risk

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 104

Independent auditor’s report Continued

Key Audit Matter – Group

How our scope addressed the matter – Group

Revenue recognition from the significant 

In responding to the key audit matter, we 

contract (£33.3m, 2022: £16.7m)
We have identified revenue recognition from the 

new US contract as one of the most significant 

assessed risks of material misstatement due to 

fraud and error.

performed the following audit procedures:

• Assessing the significant judgements and 

estimates made by management in identifying 

performance obligations and determining the 

method of revenue recognition for the contract. 

In the year, a significant contract was undertaken 

This included an assessment of contract 

in the US. The revenue recognition for this 

terms and mapping them to management’s 

contract contained significant judgements and 

identified performance obligations. We have 

estimates in the application of IFRS 15 ‘Revenue 

also considered the pattern of flow of economic 

from Contracts with Customers’, particularly 

benefit to the customer over the life of the 

in identifying performance obligations and 

contract, with reference to signed contractual 

determining the transaction price. This is 

terms, to determine the correct method of 

due to the contract having multiple complex 

revenue recognition against the requirements 

performance obligations, combined with a 

of ‘IFRS 15 ‘Revenue from Contracts with 

milestone payment billings schedule, generating 

Customers’.

complexity in allocating transaction price as 

well as the timing of revenue recognition. This 

leads to an opportunity to fraudulently recognise 

revenue in advance of performance obligation 

satisfaction also leading to incomplete deferred 

revenue. The level of judgement and complexity 

of required estimates also creates an opportunity 

for material errors to occur. 

• To allocate the transaction price to performance 

obligations, the cost-plus margin method was 

utilised for the contract. We therefore tested 

forecast costs to complete, as well as costs 

incurred to date in fulfilling the contract. 

We challenged management on their accuracy 

in estimating forecast costs to complete and 

considered the impact of changes to forecast 

Revenue forms the basis for some of the Group’s 

costs on revenue recognised.

key performance indicators, both for reporting 

to external stakeholders and for management 

incentives. This contract is the largest to date for 

the group, representing a significant proportion 

of their revenue and is the first of its kind.

• Assessing whether the performance obligation 

related to the revenue recognised was satisfied, 
ensuring that all invoiced amounts were billed 

to the contract and tracing all payments made to 

the bank statements and remittances received.

• Testing the accuracy of deferred income 

by agreeing the payment received to the 

bank statements and reviewing supporting 

documentation for work performed by the 

business. This was done to confirm whether 

the business has satisfied the performance 

obligations or not. For completeness, testing 

was performed by sampling after-date revenue 

and cash transactions.

Annual report 2023Kooth plcPage 105

Independent auditor’s report Continued

Key Audit Matter – Group

How our scope addressed the matter – Group

Relevant disclosures in the 

Annual Report 2023
• Financial statements: Strategic report

• Financial statements: Note 2.3, 

Revenue Recognition

• Financial statements: Note 4, 

Revenue and segmental analysis

Our results
Based on the procedures performed, we did not 

identify any material misstatements in relation 

to the revenue recognised during the year or the 

deferred income recognised at year-end for the 

new US contract.

Accounting for capitalised internal 

In responding to the key audit matter, we 

development costs (£8.7m, 2022: £3.0m)
We identified accounting for capitalised 

internal development costs as one of the 

most significant assessed risks of material 

performed the following audit procedures:

• Assessing the accounting policy and disclosure 

for compliance with IAS 38.

misstatement due to error.

• Obtaining and assessing management’s 

The Group capitalises costs associated with 

development of their online platforms, which 

judgements on the level of employee costs 

to be capitalised across the year, by project.

are developed internally.

• Performing a test of details on a sample of these 

The costs associated with the time spent 

on this development are capitalised in the 

Statement of Financial Position at the year end.

costs, agreeing amounts to underlying payroll 

information or external invoices. Where external 

invoices were capitalised, we corroborated 

the nature of the work to assess whether any 

Costs must be capitalised when they meet 

research elements had been inappropriately 

the criteria under International Accounting 

been capitalised.

(‘IAS’) 38 ‘Intangible Assets’. This involves 

management judgement in determining the 

distinction between research and development 

costs. Given the existence of management 

judgement, there is an opportunity for error 

leading to an incorrect capitalisation of costs.

• For a sample of capitalised costs, making 

enquiries with employees in the development 

team to gain an understanding of the nature of 

the work they had performed which had been 

capitalised and the proportion of their time 

which was spent on qualifying development 

costs. This included assessing whether the 

nature of the costs capitalised met the criteria 

as set out in IAS 38.

• Obtaining the budget for the projects 

capitalised as developments in the year 

and assessing how the project was progressing 

against this, including whether the necessary 

resources were in place to complete the project.

Annual report 2023Kooth plcIndependent auditor’s report Continued

Key Audit Matter – Group

How our scope addressed the matter – Group

Page 106

• Discussing the overall projects in the 

year directly with the Chief Technology 

Officer. This enabled us to consolidate our 

understanding of whether management’s 

assessment of whether the costs met the 

criteria for capitalisation was appropriate.

• Assessing the amortisation policy used by 

management for appropriateness, considering 

the underlying development projects and their 

anticipated useful life. We also performed 

an amortisation recalculation based on 
management’s accounting policy.

• We assessed related disclosures in the financial 

statements to ensure these were sufficient and 

appropriate in line with IAS 38.

Our results
Our testing did not identify any material 

misstatements in the accounting for 

capitalised internal development costs.

Relevant disclosures in the 

Annual Report 2023
• Financial statements: Strategic report

• Financial statements: Note 2.3, 

Intangible Assets

• Financial statements: Note 3, 

Significant accounting judgments, 

estimates and as-sumptions.

• Financial statements: Note 11, 

Development costs

We did not identify any key audit matters relating to the audit of the financial statements of the 

parent company only.

Annual report 2023Kooth plcPage 107

Our application of materiality
We apply the concept of materiality both in planning and performing the audit, and in evaluating 

the effect of identified misstatements on the audit and of uncorrected misstatements, if any, on 

the financial statements and in forming the opinion in the auditor’s report.

Materiality was determined as follows:

Materiality measure

Group

Parent

Materiality for 

We define materiality as the magnitude of misstatement in the 

financial statements 

financial statements that, individually or in the aggregate, could 

as a whole

reasonably be expected to influence the economic decisions of the 

users of these financial statements. We use materiality in determining 

the nature, timing and extent of our audit work.

Materiality threshold

£500,000, which represents 

£360,000, which represents 

1.5% of the group’s forecast total 

1.5% of the parent company’s 

revenue at the planning stage of 

total assets at the planning stage 

the audit.

of the audit.

Significant judgements 

In determining materiality, we 

In determining materiality, we 

made by auditor 

in determining 

materiality

made the following significant 

made the following significant 

judgements:

judgements:

• we considered the financial 

• Total assets was considered the 

measures which we believed 

most appropriate benchmark 

to be most relevant to the 

because the Parent company 

shareholders in assessing the 

does not trade and holds 

performance of the Group. Profit 

material investments in 

before tax is a generally accepted 

subsidiary companies.

benchmark for a profit-orientated 

business. We concluded that, 

in isolation, this metric did not 

appropriately reflect the scale of 

the Group’s ongoing operations 

or its underlying performance. As 

a result, revenue was considered 

the most appropriate metric.

Annual report 2023Kooth plcIndependent auditor’s report ContinuedIndependent auditor’s report Continued

Materiality measure

Group

Parent

Continued

• 1.5% of revenue has been 

• 1.5% of total assets is at the 

Page 108

selected as it is in the middle 

upper end of our acceptable 

of our acceptable range. This is 

range and has been selected to 

lower than the 2% of revenue 

reflect the lack of complexity in 

used in determining materiality 

the transactions it undertakes.

for the year ended 31 December 

2022. This reflects the significant 

increase in revenue from a new 

significant contract in the period 

in the US.

Materiality for the current year 

is higher than the level that we 

determined for the year ended 

31 December 2022, reflecting an 

increase in the total assets held 

Materiality for the current year 

by Kooth plc.

is higher than the level we 

determined for the year ended 

31 December 2022, reflecting 

an increase in group revenue, 

despite a reduction in benchmark 

percentage.

Performance 

materiality used to 

drive the extent of 

our testing

We set performance materiality at an amount less than materiality 

for the financial statements as a whole to reduce to an appropriately 

low level the probability that the aggregate of uncorrected and 

undetected misstatements exceeds materiality for the financial 

statements as a whole.

Performance 

£350,000, which is 70% of 

£252,000, which is 70% of 

materiality threshold

financial statement materiality.

financial statement materiality.

Annual report 2023Kooth plcIndependent auditor’s report Continued

Materiality measure

Group

Parent

Significant judgements 

In determining performance 

In determining performance 

Page 109

made by auditor 

in determining 

performance 

materiality

materiality, we considered the 

materiality, we considered the 

following matters:

following matters:

• Whether there were changes to 

• Whether there were changes to 

the business in their operations 

the business in their operations 

and in their business strategy

and in their business strategy

• Whether there were changes to 

• Whether there were changes to 

our risk assessment, including 

our risk assessment, including 

our assessment of the group’s 

our assessment of the group’s 

overall control environment.

overall control environment.

• Consideration of the number 

• Consideration of the number 

and individual magnitude of 

and individual magnitude of 

audit adjustments observed 

audit adjustments observed 

in the previous period.

in the previous period.

• We concluded that an amount 

• We concluded that an amount 

at the upper end of our normal 

at the upper end of our normal 

range was appropriate on the 

range was appropriate on the 

basis of the above considerations.

basis of the above considerations.

Specific materiality

We determine specific materiality for one or more particular classes of 

transactions, account balances or disclosures for which misstatements 

of lesser amounts than materiality for the financial statements as 

a whole could reasonably be expected to influence the economic 

decisions of users taken on the basis of the financial statements.

Specific materiality

We determined a lower level 

We determined a lower level 

of specific materiality for the 

of specific materiality for the 

following areas:

following areas:

• Identified related party 

• Identified related party 

transactions outside of the 

transactions outside of the 

normal course of business.

normal course of business.

• Director’s remuneration

• Director’s remuneration

• Auditor’s remuneration

• Auditor’s remuneration

• Key management personnel

• Key management personnel

Annual report 2023Kooth plcPage 110

Independent auditor’s report Continued

Materiality measure

Group

Parent

Communication of 

We determine a threshold for reporting unadjusted differences to the 

misstatements to the 

audit committee.

audit committee

Threshold for 

communication

£25,000 and misstatements 

£18,000 and misstatements 

below that threshold that, in 

below that threshold that, in 

our view, warrant reporting 

our view, warrant reporting 

on qualitative grounds.

on qualitative grounds.

The graph below illustrates how performance materiality interacts with our overall materiality 

and the tolerance for potential uncorrected misstatements.

Overall materiality – Group

Overall materiality – Parent company

Expected 
Revenue at the 
planning stage
£33.3m

FSM
£500k, 1.5%

PM
£350k,
70%

Total
Total 
Assets at the 
assets at the 
planning stage
planning stage 
£24m
£24m

FSM
£360k, 1.5%

PM
£275k,
70%

TFPUM
£150k, 30%

TFPUM
£108k, 30%

FSM: Financial statements materiality, PM: Performance materiality, TFPUM: Tolerance for potential uncorrected misstatements

Annual report 2023Kooth plcPage 111

An overview of the scope of our audit
We performed a risk-based audit that requires an understanding of the group’s and the parent 

company’s business and in particular matters related to:

Understanding the group, its components, and their environments, including 

group‑wide controls
• The engagement team obtained an understanding of the Group and its environment, including 

Group-wide controls, and assessing the risks of material misstatement at the Group level.

Identifying significant components
• The engagement team evaluated the identified components to assess their significance and to 

determine the planned audit response based on a measure of materiality, considering the relative 

size of each component as a percentage of total Group revenue, total assets, and loss before tax.

Type of work to be performed on financial information of parent and other components 

(including how it addressed the key audit matters)
• Audit of the financial information of the component materiality (full-scope audit) procedures 

were performed on the financial information of three components, being Kooth plc, Kooth USA 

LLC and Kooth Digital Health Limited. These procedures included a combination of tests of 

details, including addressing key audit matters stated above and analytical procedures.

• Audit of one or more account balances, classes of transactions or disclosures of the component 

(specific-scope audit) procedures were carried out on a further one component using group 

materiality, being Kooth Group Limited. These procedures included a combination of tests of 

details, including addressing key audit matters stated above and analytical procedures and 

were designed to increase coverage of the group’s financial statement line items.

• No component auditors were involved in performance of the audit with the Group engagement 

team performing all audit procedures.

Performance of our audit
For significant components we evaluated the design and implementation of controls over 

the financial reporting systems identified as part of our risk assessment and addressed critical 

accounting matters such as those related to the key audit matters as identified above. With 
respect to revenue recognition, we evaluated the design and implementation of relevant 

controls and performed data analytics alongside substantive procedures.

Audit approach

Full-scope audit

Specific-scope audit

No. of  
components

% coverage  
total assets

% coverage  
revenue

% coverage 
LBT

3

1

64

36

100

0

60

40

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 112

Changes in approach from previous period
• Kooth Group Limited has been scoped for specific procedures, rather the full-scope audit 

undertaken for the audit of the year ended 31 December 2023 due to its lower financial 

significance in context of the group as a whole.

• Kooth USA LLC has been scoped for a full-scope audit due to increased revenue and overall 

contribution to the group as a whole.

Other information
The other information comprises the information included in the annual report, other than the 

financial statements and our auditor’s report thereon. The directors are responsible for the other 

information contained within the annual report. Our opinion on the financial statements does not 

cover the other information and, except to the extent otherwise explicitly stated in our report, we 

do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other 

information is materially inconsistent with the financial statements or our knowledge obtained 

in the audit or otherwise appears to be materially misstated. If we identify such material 

inconsistencies or apparent material misstatements, we are required to determine whether there 

is a material misstatement in the financial statements themselves. If, based on the work we have 

performed, we conclude that there is a material misstatement of this other information, we are 

required to report that fact.

We have nothing to report in this regard.

Our opinion on other matters prescribed by the Companies Act 2006 
is unmodified
In our opinion, based on the work undertaken in the course of the audit:

• the information given in the strategic report and the directors’ report for the financial 

year for which the financial statements are prepared is consistent with the financial 

statements; and

• the strategic report and the directors’ report have been prepared in accordance with 

applicable legal requirements.

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 113

Matter on which we are required to report under the Companies Act 2006
In the light of the knowledge and understanding of the group and the parent company and their 

environment obtained in the course of the audit, we have not identified material misstatements 

in the strategic report or the directors’ report.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation to which the Companies 

Act 2006 requires us to report to you if, in our opinion:

• adequate accounting records have not been kept by the parent company, or returns adequate 

for our audit have not been received from branches not visited by us; or

• the parent company financial statements are not in agreement with the accounting records 

and returns; or

• certain disclosures of directors’ remuneration specified by law are not made; or

• we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 75, the 

directors are responsible for the preparation of the financial statements and for being satisfied 

that they give a true and fair view, and for such internal control as the directors determine 

is necessary to enable the preparation of financial statements that are free from material 

misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and 

the parent company’s ability to continue as a going concern, disclosing, as applicable, matters 

related to going concern and using the going concern basis of accounting unless the directors 

either intend to liquidate the group or the parent company or to cease operations, or have no 

realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as 

a whole are free from material misstatement, whether due to fraud or error, and to issue an 

auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect 

a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the 

aggregate, they could reasonably be expected to influence the economic decisions of users taken 

on the basis of these financial statements.

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 114

Irregularities, including fraud, are instances of non-compliance with laws and regulations. 

The extent to which our procedures are capable of detecting irregularities, including fraud, 

is detailed below:

• We obtained an understanding of the legal and regulatory frameworks applicable to the parent 

company, the group and the industry in which they operate. We determined that the following 

laws and regulations were most significant: UK-adopted international accounting standards, 

Financial Reporting Standard 101 ‘Reduced Disclosure Framework’, the Companies Act 2006, 

the Quoted Companies Alliance Corporate Governance Code, tax compliance regulations in the 

US and tax compliance regulations in the UK, which are the principal jurisdictions in which the 

Group operates;

• We understood how the parent company and the group are complying with applicable 

laws and regulations, through discussions with the Audit Committee and we corroborated 

our understanding through our review of board minutes, and papers provided to the Audit 

Committee;

• In assessing the potential risks of material misstatement, we obtained an understanding 

of the parent company’s and the group’s operations, including the nature of its revenue 

sources, products and services and of its objectives and strategies to understand the classes 

of transactions, account balances, expected financial statement disclosures and business risks 

that may result in risks of material misstatement;

• Based on the results of our risk assessment we designed further audit procedures to 

identify non-compliance with such laws and regulations identified above. These procedures 

were performed at all components within the scope of our audit. Our procedures involved 

journal entry testing, with a focus on journals meeting our defined risk criteria based on our 

understanding of the business; enquiries of legal counsel and group management at locations 

where full scope audit procedures and specified audit procedures were performed.

• These audit procedures were designed to provide reasonable assurance that the financial 

statements were free from fraud or error. The risk of not detecting a material misstatement 

due to fraud is higher than the risk of not detecting one resulting from error and detecting 

irregularities that result from fraud is inherently more difficult than detecting those that 

result from error, as fraud may involve collusion, deliberate concealment, forgery or intentional 

misrepresentations. Also, the further removed non-compliance with laws and regulations is 
from events and transactions reflected in the financial statements, the less likely we would 

become aware of it;

Annual report 2023Kooth plcIndependent auditor’s report ContinuedPage 115

• Engagement partner’s assessment of the appropriateness of the collective competence and

capabilities of the engagement team including consideration of the engagement team’s:
– understanding of, and practical experience with audit engagements of a similar nature

and complexity through appropriate training and participation

– knowledge of the industry in which the client operates
– understanding of the legal and regulatory requirements specific to the entity including:

• the provisions of the applicable legislation

• the regulators rules and related guidance, including guidance issued by relevant authorities

that interprets those rules

• the applicable statutory provisions

A further description of our responsibilities for the audit of the financial statements is located 

on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This 

description forms part of our auditor’s report.

Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 

of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might 

state to the company’s members those matters we are required to state to them in an auditor’s 

report and for no other purpose. To the fullest extent permitted by law, we do not accept or 

assume responsibility to anyone other than the company and the company’s members as 

a body, for our audit work, for this report, or for the opinions we have formed.

Christopher Raab, ACA 
Senior Statutory Auditor 

for and on behalf of Grant Thornton UK LLP 

Statutory Auditor, Chartered Accountants 

London, UK 

25 March 2024

Annual report 2023Kooth plcIndependent auditor’s report ContinuedKooth plc

Annual report 2023

Strategic report

Corporate governance

Financial statements

Page 116

Financial  
statements

Consolidated statement of profit and loss and other comprehensive loss
For the year ended 31 December 2023

Revenue 
Cost of sales 

Gross profit 
Administrative expenses 

Operating loss 

Analysed as:

Adjusted EBITDA 
Depreciation & amortisation 
Share based payment expense 

Operating loss 

Interest income 

Loss before tax 
Tax 

Loss after tax 

Note 

4 
5 

5 

11, 12, 13 
6 

7 

8 

Other comprehensive (expense)/income
Items that are or may be reclassified  
subsequently to profit or loss:
Foreign currency translation differences 

Total comprehensive loss for the year 

Loss per share — basic and diluted (£) 

9 

2023 
£’000 

33,337 
(7,480) 

25,857 
(28,119) 

(2,262) 

2,257 
(3,775) 
(744) 

(2,262) 

298 

(1,964) 
1,795 

(169) 

(161) 

(330) 

(0.00) 

Page 117

2022 
£’000

20,120
(6,265)

13,855
(14,767)

(912)

1,612
(2,232)
(292)

(912)

81

(831)
115

(716)

—

(716)

(0.02)

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of financial position
As at 31 December 2023

Page 118

Note 

31 December 2023 
£’000 

31 December 2022 
£’000

Assets

Non-current assets
Goodwill 
Development costs 
Right of use asset 
Property, plant and equipment 
Deferred tax 

Total non-current assets 

Current assets
Trade and other receivables 
Contract assets 
Cash and cash equivalents 

Total current assets 

Total assets 

Liabilities

Current liabilities
Trade payables 
Contract liabilities 
Lease liability 
Accruals and other creditors 
Tax liabilities 
Deferred tax 

Total current liabilities 

Net current assets 

Net assets 

Equity

Share capital 
Share premium account 
P&L reserve 
Share-based payment reserve 
Capital redemption reserve 
Merger reserve 
Translation reserve 

Total equity 

10 
11 
12 
13 
14 

15 
16 
17 

18 
19 
12 
18 
18 
14 

20 
20 
20 
20 
20 
20 
20 

511 
8,750 
42 
304 
2,649 

12,256 

7,174 
251 
11,004 

18,429 

30,685 

(1,555) 
(5,156) 
(44) 
(2,521) 
(651) 
— 

(9,927) 

8,502 

20,758 

1,825 
23,444 
(2,503) 
2,142 
115 
(4,104) 
(161) 

20,758 

511
3,681
68
122
—

4,382

2,618
649
8,492

11,759

16,141

(680)
(2,583)
(68)
(977)
(967)
(348)

(5,623)

6,136

10,518

1,653
14,229
(2,595)
1,221
115
(4,104)
—

10,518

The financial statements of Kooth plc (Company registration number 12526594) were approved by the Board 
of Directors and authorised for issue on 25 March 2024. They were signed on its behalf by:

Sanjay Jawa 
Chief Financial Officer 
25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity
For the year ended 31 December 2023

Page 119

Share 
capital 

Share 
premium 

Share 
based 
payment 
reserve 

Capital 
P&L  re demption 
reserve 

reserve 

Merger  Translation 
reserve 
reserve 

Total 
equity

Balance at 1 January 2022 
Loss for the year 

1,653 
— 

14,229 
— 

959 
— 

(1,879) 
(716) 

115 
— 

(4,104) 
— 

—  10,973
(716)
— 

Total comprehensive income 

1,653 

14,229 

959 

(2,595) 

115 

(4,104) 

—  10,257

Transactions with owners:
Share based payments 

— 

— 

262 

— 

— 

— 

— 

262

As at 31 December 2022 

1,653 

14,229 

1,221 

(2,595) 

115 

(4,104) 

—  10,519

Balance at 1 January 2023 
Loss for the year 
Other comprehensive income 

1,653 
— 
— 

14,229 
— 
— 

1,221 
— 
— 

(2,595) 
(169) 
— 

115 
— 
— 

(4,104) 
— 
— 

—  10,519
(169)
— 
(161)
(161) 

Total comprehensive income 

1,653 

14,229 

1,221 

(2,764) 

115 

(4,104) 

(161)  10,189

Transactions with owners:
Share options exerciseed 
Share based payment charge 
Shares issued 
Deferred tax 

7 
— 
165 
— 

— 
— 
9,215 
— 

(261) 
766 
— 
416 

261 
— 
— 
— 

— 
— 
— 
— 

— 
— 
— 
— 

— 
— 
— 
— 

7
766
9,380
416

As at 31 December 2023 

1,825 

23,444 

2,142 

(2,503) 

115 

(4,104) 

(161)  20,758

The notes on pages 121 to 144 form part of the financial statements.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
Consolidated cash flow statement
For the year ended 31 December 2023

Cash flows from operating activities

Loss for the year 

Adjustments:
Depreciation & amortisation 
Income tax received 
Share based payment expense 
Income tax recognised 
Interest income 

Note 

11, 12, 13 
8 
6 
8 
7 

Movements in working capital
(Increase)/decrease in trade and other receivables 
Increase in trade and other payables 

15 
18, 19 

Net cashflow from operating activity 

Cash flows from investing activities
Purchase of property, plant and equipment 
Additions to intangible assets 
Interest income 

Net cash used in investing activities 

Cash flows from financing activities
Proceeds from issue of share capital 
Costs incurred from the issue of share capital 

Net cash from financing activities 

13 
11 
5 

20 
20 

Net increase in cash and cash equivalents 
Exchange adjustments 
Cash and cash equivalents at the beginning of the year  17 

2023 
£’000 

(169) 

3,775 
569 
744 
(1,795) 
(298) 

(4,158) 
3,199 

1,867 

(291) 
(8,713) 
298 

(8,706) 

9,923 
(536) 

9,387 

2,548 
(36) 
8,492 

Cash and cash equivalents at the end of the year 

17 

11,004 

Page 120

2022 
£’000

(716)

2,232
330
292
(115)
(81)

78
2,408

4,428

(100)
(2,952)
81

(2,971)

—
—

—

1,457
(44)
7,079

8,492

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
Page 121

Notes to the  
financial  
statements

1.  Corporate information

Kooth plc is a company incorporated in England and Wales. The address of the registered office 
is 5 Merchant Square, London, England, W2 1AY.

2.  Significant accounting policies

2.1.  Basis of preparation
The consolidated financial statements of Kooth plc and its subsidiaries (collectively, the Group) for the year 
ended 31 December 2023 have been prepared and approved by the directors in accordance with UK‑adopted 
International Accounting Standards.

The Company’s UK subsidiaries listed below are exempt from the requirements to audit their accounts under 
section 479A of the Companies Act 2006:

• Kooth Digital Health Limited 04154208
• Kooth Group Limited 09795273

Under section 479A of the Companies Act 2006, Kooth Plc, being the parent undertaking of these entities, 
has given a statutory guarantee of all the outstanding liabilities to which the companies are subject to as 
at 31 December 2023.

Measurement convention
The financial statements are prepared on the historical cost basis. These policies have been consistently 
applied to all years presented unless otherwise stated. All values are presented in Sterling and rounded 
to the nearest thousand pounds (£’000) except when otherwise indicated.

Going concern
The Directors have a reasonable expectation that the Group as a whole has adequate resources to continue 
in operational existence for the foreseeable future. For this reason, the going concern basis continues to be 
adopted in the accounts.

The company’s business activities, together with the factors likely to affect its future development, 
performance and position are set out in the Strategic report on pages 8 to 25. In addition, note 22 to the 
financial statements include the company’s objectives, policies and processes for managing its capital; its 
financial risk management objectives; and its exposures to credit risk and liquidity risk.

During the 2023 financial year the Group generated a loss of £0.2 million (2022: £0.7 million). Adjusted EBITDA 
is £2.3 million (2022: £1.6 million). The Group is in a net asset position of £20.8 million (2022: £10.5 million).

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 122

Notes to the financial statements Continued

Management has performed a going concern assessment for a period of 12 months from signing, which 
indicates that the Group will have sufficient funds to trade and settle its liabilities as they fall due. This 
assessment takes into account a number of sensitivities, including a downside scenario and a reverse stress 
test, which models the scenarios that would lead to a default by the Group. Both the downside scenario and 
reverse stress test reflect lower activity levels than both the Group forecast and 2023 actual results. The key 
assumption used in the assessment is revenue and Management has analysed the impact of reduced revenue 
on the Group’s performance.

Whilst Management has concluded that the possibility of the downside scenario occurring is remote, the Group 
would still have adequate resources to be able to trade and settle its liabilities as they fall due in this scenario. 
Management deemed the combination of factors occurring as set out in the default model to be implausible.

The Directors have, at the time of approving the financial statements, a reasonable expectation that 
the Group has adequate resources to continue in operational existence for the foreseeable future and 
as such continue to adopt the going concern basis of accounting in preparing the financial statements.

2.2.  Basis of consolidation
The consolidated financial statements comprise the financial statements of the Company and its subsidiaries 
as at 31 December 2023, with the comparatives presented for the previous 12 months being the Group’s 
combined activities for the 12 months ended 31 December 2022.

Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the 
investee and has the ability to affect those returns through its power over the investee. Specifically, the Group 
controls an investee if, and only if, the Group has:

• Power over the investee (i.e., existing rights that give it the current ability to direct the relevant activities 

of the investee).

• Exposure, or rights, to variable returns from its involvement with the investee.
• The ability to use its power over the investee to affect its returns. Generally, there is a presumption that 
a majority of voting rights results in control. To support this presumption and when the Group has less 
than a majority of the voting or similar rights of an investee, the Group considers all relevant facts and 
circumstances in assessing whether it has power over an investee, including:
 — The contractual arrangement(s) with the other vote holders of the investee
 — Rights arising from other contractual arrangements
 — The Group’s voting rights and potential voting rights

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there 
are changes to one or more of the three elements of control. Consolidation of a subsidiary begins when the 
Group obtains control over the subsidiary and ceases when the Group loses control of the subsidiary. Assets, 
liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the 
consolidated financial statements from the date the Group gains control until the date the Group ceases 
to control the subsidiary.

Profit or loss and each component of other comprehensive income (OCI) are attributed to the equity holders 
of the parent of the Group. When necessary, adjustments are made to the financial statements of subsidiaries 
to bring their accounting policies in line with the Group’s accounting policies. All intra-group assets and 
liabilities, equity, income, expenses and cash flows relating to transactions between members of the Group 
are eliminated in full on consolidation.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 123

Notes to the financial statements Continued

A change in the ownership interest of a subsidiary, without a loss of control, is accounted for as an 
equity transaction. If the Group loses control over a subsidiary, it derecognises the related assets (including 
goodwill), liabilities, non-controlling interest and other components of equity, while any resultant gain or 
loss is recognised in profit or loss. Any investment retained is recognised at fair value.

Segmental reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating decision‑maker. The chief operating decision‑maker, who is responsible for allocating resources 
and assessing performance of the operating segments, has been identified as the Executive Directors that 
make strategic decisions. Kooth plc’s operations take place in the UK and the US.

2.3.  Summary of significant accounting policies
The following are the significant accounting policies applied by the Group in preparing its consolidated 
financial statements:

Revenue Recognition
The Group applies IFRS 15 “Revenue from Contracts with Customers”. To determine whether to recognise 
revenue, the Group follows the five step process as set out within IFRS 15.

1.  Identifying the contract with a customer.
2.  Identifying the performance obligations.
3.  Determining the transaction price.
4.  Allocating the transaction price to the performance obligations.
5.  Recognising revenue as/when performance obligation(s) are satisfied.

Provision of online counselling contracts
Revenue arises from the provision of counselling services and mental health support services under fixed price 
contracts. Contracts are typically for a 12 month period and are fixed price based on the population covered 
and an expected number of hours of counselling provided.

Contracts with customers take the form of signed agreements from customers. There is one distinct 
performance obligation, being the provision of counselling services, to which all the transaction price is 
allocated. Revenue from counselling services is recognised in the accounting period in which the services 
are rendered. The contracts are satisfied monthly over the contract term for an agreed level of support hours. 
Revenue is recognised over‑time, on a systematic basis over the period of the contract, which reflects the 
continuous transfer of the service to the customer throughout the contracted service period.

In certain circumstances the number of hours of counselling provided may surpass the expected number 
of hours within the contract. In this circumstance, Management does not recognise additional revenue during 
the period, as contractually the Group has no right to demand payment for additional hours. In some instances, 
the Group has recovered additional fees post year end for the additional hours incurred; this additional revenue 
is recognised at a point in time when the Group has agreed an additional fee and has a right to invoice. At each 
reporting date there was no significant overprovision of hours noted.

In instances where the number of counselling hours provided is less than the contracted number of hours, 
the full fixed fee is still payable by the customer.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 124

Notes to the financial statements Continued

Platform build and behavioural support services contracts
Revenue arises from the provision of a digital mental health platform alongside supporting behavioural 
healthcare services, promotional campaigns, reporting and analysis and technical support. The contracts 
have fixed and variable pricing elements which depend on platform utilisation, with a service period of more 
than one year. Contracts with customers take the form of signed agreements from customers.

The contracts include an enforceable right by either party to terminate the contract without penalty 
with a fixed notice period. The contract term is therefore limited up to the end of the notice period. The 
transaction price is determined as all consideration due within the contract period. The contract term is 
modified each month if the termination clause is not enacted with the modification being treated on a 
prospective basis as the incremental transaction price does not reflect the standalone selling price for 
the additional distinct services.

Under IFRS 15, five distinct performance obligations have been identified for these contracts:

• Providing access to a digital mental health platform.
• Customer contact services to resolve technical issues.
• Collection and analysis of data and reporting.
• Providing on-platform behavioural healthcare services.
• Conducting promotional campaigns to spread awareness.

Revenue from the first three performance obligations is recognised evenly over time using the output method. 
This is to reflect the continuous consumption of the service by the customer over the contracted service period. 
For the last two performance obligations revenue is recognised using the input method. This is to reflect how 
much of the service the customer has used by comparing the actual costs incurred to the total projected costs 
that are expected to be incurred in delivering the service. These costs include directly attributable labour and 
external marketing and promotion costs.

The allocation of the transaction price between the five performance obligations included in the contract 
is based on an expected cost plus margin approach as the standalone selling price is not observable.

The transaction price is determined at contract inception as being the most likely amount of consideration 
in which the Group is entitled to, including any variable consideration. This has been determined through 
an expected value calculation modelling various utilisation rate projections against their likely achievement. 
The variable consideration has been appropriately constrained as the Group has limited historical experience 
to ensure it can be virtually certain there will be no material reversal of revenue.

The Group typically receives cash from customers 38 days after invoicing a customer.

Revenue to come from contracts entered into with performance obligations not fulfilled or only partially 
fulfilled amounted to £35.5m as at 31 December 2023, all of which is expected to be recognised within 
one year.

Contract assets and liabilities
The Group recognises contract assets in the form of accrued revenue when the value of satisfied or part 
satisfied performance obligations is in excess of the payment due to the Group, and contract liabilities in the 
form of deferred revenue when the amount of unconditional consideration is in excess of the value of satisfied 
or part satisfied performance obligations. Once a right to receive consideration is unconditional, that amount 
is presented as a trade receivable.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 125

Notes to the financial statements Continued

Tax
Current tax
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the 
taxation authorities. The tax rates and tax laws used to compute the amount are those that are enacted 
or substantively enacted at the reporting date in the countries where the Group operates and generates 
taxable income.

Current tax relating to items recognised directly in equity is recognised in equity and not in the statement of 
profit or loss. Management periodically evaluates positions taken in the tax returns with respect to situations 
in which applicable tax regulations are subject to interpretation and establishes provisions where appropriate.

Deferred tax
Deferred tax is provided using the liability method on temporary differences between the tax bases of assets 
and liabilities and their carrying amounts for financial reporting purposes at the reporting date. Deferred tax 
liabilities are recognised for all taxable temporary differences, except:

• When the deferred tax liability arises from the initial recognition of goodwill or an asset or liability 

in a transaction that is not a business combination and, at the time of the transaction, affects neither 
the accounting profit nor taxable profit or loss.

• In respect of taxable temporary differences associated with investments in subsidiaries, associates and 
interests in joint arrangements, when the timing of the reversal of the temporary differences can be 
controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred tax assets are recognised for deductible temporary differences, the carry forward of unused 
tax credits and any unused tax losses. Deferred tax assets are recognised to the extent that it is probable that 
taxable profit will be available against which the deductible temporary differences, and the carry forward of 
unused tax credits and unused tax losses can be utilised, except:

• When the deferred tax asset relating to the deductible temporary difference arises from the initial recognition 
of an asset or liability in a transaction that is not a business combination and, at the time of the transaction, 
affects neither the accounting profit nor taxable profit or loss.

• In respect of deductible temporary differences associated with investments in subsidiaries, associates and 

interests in joint arrangements, deferred tax assets are recognised only to the extent that it is probable that 
the temporary differences will reverse in the foreseeable future and taxable profit will be available, against 
which the temporary differences can be utilised.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent 
that it is no longer probable that sufficient taxable profit will be available to allow all or part of the deferred 
tax asset to be utilised. Unrecognised deferred tax assets are re‑assessed at each reporting date and are 
recognised to the extent that it has become probable that future taxable profits will allow the deferred tax 
asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year when 
the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or 
substantively enacted at the reporting date. Deferred tax relating to items recognised outside profit or 
loss is recognised outside profit or loss. Deferred tax items are recognised in correlation to the underlying 
transaction either in OCI or directly in equity.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 126

Notes to the financial statements Continued

Tax benefits acquired as part of a business combination, but not satisfying the criteria for separate recognition 
at that date, are recognised subsequently if new information about facts and circumstances change. The 
adjustment is either treated as a reduction in goodwill (as long as it does not exceed goodwill) if it was incurred 
during the measurement period or recognised in profit or loss.

The Group offsets deferred tax assets and deferred tax liabilities if and only if it has a legally enforceable right 
to set off current tax assets and current tax liabilities and the deferred tax assets and deferred tax liabilities 
relate to income taxes levied by the same taxation authority on either the same taxable entity or different 
taxable entities which intend either to settle current tax liabilities and assets on a net basis, or to realise the 
assets and settle the liabilities simultaneously, in each future period in which significant amounts of deferred 
tax liabilities or assets are expected to be settled or recovered.

Sales tax
Expenses and assets are recognised net of the amount of sales tax, except:

• When the sales tax incurred on a purchase of assets or services is not recoverable from the taxation authority, 

in which case, the sales tax is recognised as part of the cost of acquisition of the asset or as part of the 
expense item, as applicable

• When receivables and payables are stated with the amount of sales tax included

The net amount of sales tax recoverable from, or payable to, the taxation authority is included as part 
of receivables or payables in the statement of financial position.

Research and Development tax claims
Where Kooth plc has made Research and Development tax claims under the Small and Medium Enterprise 
scheme and tax losses have been surrendered for a repayable tax credit, a current tax credit is reflected in 
the income statement.

Property, plant and equipment
Property, plant and equipment is stated in the statement of financial position at cost, less any subsequent 
accumulated depreciation and subsequent accumulated impairment losses.

The cost of property, plant and equipment includes directly attributable incremental costs incurred 
in its acquisition and installation.

Depreciation is charged so as to write off the cost of assets over their estimated useful lives, as follows:

Computer and office equipment 

33.33% straight line

Goodwill and intangibles
Goodwill
Goodwill is initially measured at cost (being the excess of the aggregate of the consideration transferred and 
the amount recognised for non‑controlling interests and any previous interest held over the net identifiable 
assets acquired and liabilities assumed). If the fair value of the net assets acquired is in excess of the aggregate 
consideration transferred, the Group re‑assesses whether it has correctly identified all of the assets acquired 
and all of the liabilities assumed and reviews the procedures used to measure the amounts to be recognised 
at the acquisition date. If the reassessment still results in an excess of the fair value of net assets acquired over 
the aggregate consideration transferred, then the gain is recognised in profit or loss.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 127

Notes to the financial statements Continued

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose 
of impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to 
each of the Group’s cash‑generating units that are expected to benefit from the combination, irrespective of 
whether other assets or liabilities of the acquiree are assigned to those units.

Intangible assets
Intangible assets acquired separately are measured on initial recognition at cost. The cost of intangible assets 
acquired in a business combination is their fair value at the date of acquisition. Following initial recognition, 
intangible assets are carried at cost less any accumulated amortisation and accumulated impairment losses. 
Internally generated intangibles, excluding capitalised development costs, are not capitalised and the related 
expenditure is reflected in profit or loss in the period in which the expenditure is incurred.

The useful lives of intangible assets are assessed as either finite or indefinite.

Intangible assets with finite lives are amortised over the useful economic life and assessed for impairment 
whenever there is an indication that the intangible asset may be impaired. The amortisation period and the 
amortisation method for an intangible asset with a finite useful life are reviewed at least at the end of each 
reporting period. Changes in the expected useful life or the expected pattern of consumption of future 
economic benefits embodied in the asset are considered to modify the amortisation period or method, 
as appropriate, and are treated as changes in accounting estimates. The amortisation expense on intangible 
assets with finite lives is recognised in the statement of profit or loss within administrative expenses.

An intangible asset is derecognised upon disposal (i.e., at the date the recipient obtains control) or when 
no future economic benefits are expected from its use or disposal. Any gain or loss arising upon derecognition 
of the asset (calculated as the difference between the net disposal proceeds and the carrying amount of the 
asset) is included in the statement of profit or loss.

Expenditure on internally developed software products and substantial enhancements to existing software 
product is recognised as intangible assets only when the following criteria are met:

• The technical feasibility of completing the intangible asset so that the asset will be available for use or sale.
• Its intention to complete and its ability and intention to use or sell the asset.
• How the asset will generate future economic benefits.
• The availability of resources to complete the asset.
• The ability to measure reliably the expenditure during development.

Following initial recognition of the development expenditure as an asset, the asset is carried at cost less any 
accumulated amortisation and accumulated impairment losses. Amortisation of the asset begins when 
development is complete and the asset is available for use. It is amortised over the period of expected future 
benefit. Amortisation is recorded in the Statement of Profit and Loss.

During the period of development, the asset is assessed for impairment annually.

Amortisation is charged on a straight line basis over the estimated useful life of three years.

Expenditure on research activities as defined in IFRS is recognised in the income statement as an expense.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 128

Notes to the financial statements Continued

Impairment testing of intangible assets and property, plant and equipment
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately 
independent cash inflows (CGU). Those intangible assets including goodwill and those under development are 
tested for impairment at least annually. All other individual assets or CGUs are tested for impairment whenever 
events or changes in circumstances indicate that the carrying amount may not be recoverable.

An impairment charge is recognised for the amount by which the asset or CGUs carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher of fair value, reflecting market conditions less costs 
to sell, and value in use. All assets, with the exception of goodwill, are subsequently reassessed for indications 
that an impairment loss previously recognised may no longer exist.

Financial instruments
The Group classifies financial instruments, or their component parts, on initial recognition as a financial asset, 
a financial liability or an equity instrument in accordance with the substance of the underlying contractual 
arrangement. Financial instruments are recognised on the date when the Group becomes a party to the 
contractual provisions of the instrument. Financial instruments are initially recognised at fair value except for 
trade receivables which are initially accounted for at the transaction price. Financial instruments cease to be 
recognised at the date when the Group ceases to be party to the contractual provisions of the instrument.

Financial assets are included on the balance sheet as trade and other receivables or cash and cash equivalents.

Trade receivables
Trade receivables are amounts due from customers for services performed in the ordinary course of business. 
They are generally due for settlement within 30 days and are therefore all classified as current. Trade 
receivables are recognised initially at the transaction price. The Group holds the trade receivables with the 
objective of collecting the contractual cash flows and therefore measures them subsequently at amortised 
cost using the effective interest method.

The Group applies the simplified approach permitted by IFRS 9, which requires expected lifetime losses to be 
recognised from the initial recognition of the receivable. To measure expected credit losses, trade receivables 
are analysed based on their credit risk characteristics to determine a suitable historic loss rate. The historical 
loss rates are adjusted to reflect current and forward looking information on macroeconomic factors that the 
Group considers could affect the ability of its customers to settle the receivables.

Trade payables
Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of 
business from suppliers. Accounts payable are classified as current liabilities if the company does not have an 
unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve 
months after the reporting date. If there is an unconditional right to defer settlement for at least twelve 
months after the reporting date, they are presented as non-current liabilities. Trade payables are recognised 
initially at fair value and all are repayable within one year and hence are included at the undiscounted amount 
of cash expected to be paid.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid 
investments that have a maturity date of three months or less from the date of acquisition, are readily 
convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 129

Notes to the financial statements Continued

Leases
Short term leases or leases of low value are recognised as an expense on a straight-line basis over the term of 
the lease.

The Group recognises right-of-use assets under lease agreements in which it is the lessee. The underlying 
assets mainly include property and office equipment and are used in the normal course of business. The right‑
of-use assets comprise the initial measurement of the corresponding lease liability payments made at or before 
the commencement day as well as any initial direct costs and an estimate of costs to be incurred in dismantling 
the asset. Lease incentives are deducted from the cost of the right-of-use asset. The corresponding lease 
liability is included in the consolidated statement of financial position as a lease liability.

The right-of-use asset is depreciated over the lease-term and if necessary impaired in accordance 
with applicable standards. The lease liability shall initially be measured at the present value of the lease 
payments that are not paid at that date, discounted using the rate implicit in the lease. The lease liability is 
subsequently measured by increasing the carrying amount to reflect interest on the lease liability (application 
of the effective interest method) and by reducing the carrying amount to reflect the lease payments made. No 
lease modification or reassessment changes have been made during the reporting period from changes in any 
lease terms or rent charges.

Employee benefit plans
Defined contribution plans
The Group operates a defined contribution pension plan. Payments to defined contribution pension plans are 
recognised as an expense when employees have rendered services entitling them to the contributions.

Share-based payment
Benefits to employees are provided in the form of share‑based payment transactions, whereby employees 
render services in exchange for shares or rights over shares (‘equity settled transactions’). The fair value of the 
employee services rendered is measured by reference to the fair value of the shares awarded or rights granted, 
which takes into account market conditions and non‑vesting conditions. This cost is charged to the income 
statement over the vesting period, with a corresponding increase in the share based payment reserve.

The cumulative expense recognised at each reporting date until the vesting date reflects the extent to which 
the vesting period has expired and the company’s best estimate of the number of shares that will ultimately 
vest. The charge or credit to the income statement for a period represents the movement in the cumulative 
expense recognised at the beginning and end of that period and is recognised in share based payment expense.

Alternative performance measures
Adjusted results are prepared to provide a more comparable indication of the Group’s core business 
performance by removing the impact of certain items including exceptional items, and other, non-trading, 
items that are reported separately.

The Group believes that EBITDA before separately disclosed items (“adjusted EBITDA”) is the most significant 
indicator of operating performance and allows a better understanding of the underlying profitability of 
the Group. The Group defines adjusted EBITDA as operating profit/loss before interest, tax, depreciation, 
amortisation, exceptional items and share based payments.

The Group also measures and presents performance in relation to various other non-GAAP measures, such 
as gross margin, annual recurring revenue and revenue growth.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 130

Notes to the financial statements Continued

Adjusted results are not intended to replace statutory results. These have been presented to provide 
users with additional information and analysis of the Group’s performance, consistent with how the 
Board monitors results.

3.  Significant accounting judgements, estimates and assumptions

In the application of the Group’s accounting policies, management is required to make judgements, estimates 
and assumptions about the carrying value of assets and liabilities that are not readily apparent from other 
sources.

Estimates and assumptions
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting 
estimates are recognised in the period in which the estimate is revised if the revision affects only that period, or 
in the period of revision and future periods if the revision affects both current and future periods. No significant 
estimates have been identified.

Judgements
The areas of judgement which have the most significant impact on the amounts recognised in the financial 
statements are as follows:

Revenue recognition
Judgements have been taken in the application of IFRS 15 “Revenue from Contracts with Customer”. 
The determination of the transaction price included judgement as to how much variable consideration 
was expected to be received across the contract and how much those considerations should be constrained 
based on projected contract performance. There was judgement taken in allocating the transaction price to the 
identified performance obligations based on the relative stand‑alone selling price (SSP) of each distinct service 
or item within the contract. An observable SSP was not available, therefore judgement was used to estimate 
the SSP considering all reasonably available information using an expected cost‑plus margin approach.

Deferred tax
In assessing the requirement to recognise a deferred tax asset, management carried out a forecasting exercise in 
order to assess whether the Group and Company will have sufficient future taxable profits on which the deferred 
tax asset can be utilised. This forecast required management’s judgement as to the future performance of the 
Group and Company.

Capitalisation of development costs
The Group capitalises costs associated with the development of the Kooth platform. These costs are assessed 
against IAS 38 Intangible Assets to ensure they meet the criteria for capitalisation. After capitalisation, 
management monitors whether the recognition requirements continue to be met and whether there are any 
indicators that capitalised costs may be impaired. Capitalised development expenditure is analysed further 
in note 11.

Development costs largely relate to amounts paid to external developers, consultancy costs and the 
direct payroll costs of the internal development teams. Any internal time capitalised is the result of careful 
judgement of the proportion of time spent on developing the platform. Capitalised development expenditure 
is reviewed at the end of each accounting period for indicators of impairment.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportPage 131

Notes to the financial statements Continued

4.  Revenue and segmental analysis

In accordance with IFRS 8 “Operating Segments”, the Group requires consideration of the Chief Operating 
Decision Maker (“CODM”) within the Group. In line with the Group’s internal reporting framework and 
management structure, the key strategic and operating decisions are made by the Executive Directors, who 
review internal monthly management reports, budgets and forecast information as part of this. Accordingly, 
the Executive Directors are deemed to be the CODM.

Accordingly, the CODM determines the Group currently operates under one reporting segment. 
There are no individual groups of assets generating distinct and separately identifiable cashflows.

The total turnover of Kooth plc has been derived from its principal activity undertaken in the UK and the US. 
A geographical analysis of revenue by customer location is provided below:

Provision of online counselling contracts — UK 
Provision of online counselling contracts — US  
Platform build and behavioural support services contracts — US 

2023 
£’000 

19,143 
1,466 
12,728 

33,337 

2022 
£’000

18,648
1,472
—

20,120

The group had one customer (2022: none) that accounted for more than 10% of total revenue in 2023. 
This customer accounted for 38% of group revenue (2022: 0%)

Segmental reporting of assets and liabilities has not been provided as the information is not available, and the 
cost to develop it would be excessive.

5.  Operating loss

Labour costs 
Share based payment expense 
Travel and subsistence 

Total cost of sales 

Employee costs 
Rent and rates 
IT hosting and software 
Professional fees 
Marketing 
Depreciation & amortisation 
Share based payment expense 
Other costs 

Total administrative expenses 

Total cost of sales and administrative expenses 

2023 
£’000 

7,354 
100 
26 

7,480 

15,855 
492 
1,450 
3,948 
1,650 
3,775 
644 
305 

28,119 

35,599 

2022 
£’000

6,150
65
50

6,265

8,701
316
963
1,307
490
2,236
292
462

14,767

21,032

Cost of sales represent the costs of our service user facing employees including external contractors.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

6.  Employee remuneration

Salaries 
Pensions 
Social security costs 
Other staff benefits 
Share based payments  

2023 
£’000 

20,669 
529 
2,325 
479 
744 

24,746 

Employee remuneration is presented in the financial statements in the following locations:

Cost of sales 
Administrative expenses 
Statement of financial position 

Employee numbers
Direct 
Indirect 
Developers 

2023 
£’000 

6,837 
14,988 
2,921 

24,746 

2023 
£’000 

259 
183 
36 

478 

Page 132

2022 
£’000

12,033
317
1,189
207
304

14,050

2022 
£’000

4,763
8,539
748

14,050

2022 
£’000

234
139
33

406

Employee numbers disclosed represent the average number of employees, including directors, for the year.

The Directors’ remuneration and share options are detailed within the Report of the Remuneration Committee 
on pages 85 to 90. This includes detail of the total Directors’ remuneration, including bonuses and pension 
contributions and remuneration of the highest paid Director. No directors exercised share options in the year.

The Executive Directors of the Company control 4.7% of the voting shares of the Company (2022: 4.8%).

Share based payment
Long term incentive awards 

2023 
£’000 

744 

2022 
£’000

304

An element of long term incentive awards are capitalised accounting for the difference in long term incentive 
awards shown in this note compared to the amount disclosed as an expense in the Statement of Profit and Loss.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Page 133

Notes to the financial statements Continued

Long term incentive awards
Long term incentive awards have been issued to all staff. Performance conditions are attached to the incentive 
awards of Executives, with 50% linked to adjusted EBITDA growth (ARR growth for grants prior to 2023) and 50% 
linked to comparative total shareholder return (TSR). Vesting conditions require that all staff remain employed 
by the business for three years. The shares vest over a three year period with a maximum term of 10 years.

Outstanding at the  
beginning of the year 
Granted 
Forfeited 
Exercised 

Number of 
options 
2023 

Weighted  
average  
exercise  
price 
2023 

1,873,356 
882,989 
(311,520) 
(105,808) 

£0.05 
£0.05 
£0.05 
£0.05 

Number of 
options 
2022 

1,080,066 
1,096,464 
(303,174) 
— 

Outstanding at the end of the year 

2,339,017 

£0.05 

1,873,356 

Weighted 
average 
exercise 
price 
2022

£0.05
£0.05
£0.05
£0.05

£0.05

The share options outstanding at the end of the year have a weighted average remaining contractual life of 8.6 
years (2022: 9.0 years).

Fair value of options granted:

The fair value of the awards has been calculated using the Black Scholes option pricing model and using a 
Stochastic simulation model for options with TSR performance conditions. The following assumptions were 
used on options granted in the year:

Options granted on 

15/03/2023 

24/05/2023 

02/09/2023 

14/09/2023 

27/10/2023 

16/11/2023

Share price at date of grant 
Exercise price 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk‑free rate 
Expected dividends expressed  
as a dividend yield 
Fair value of options granted 

171.5p 
5.0p 
2.8 
38.50% 
10 
10 
4.40% 

247.0p 
5.0p 
2.6 
38.50% 
10 
10 
4.40% 

329.0p 
5.0p 
3 
38.50% 
10 
10 
4.40% 

323.0p 
5.0p 
2.4 
38.50% 
10 
10 
4.40% 

300.0p 
5.0p 
2.9 
38.50% 
10 
10 
4.40% 

301.0p
5.0p
2.7
38.90%
10
10
4.50%

0.00% 
137.5p 

0.00% 
199.7p 

0.00% 
318.1p 

0.00% 
262.6p 

0.00% 
234.4p 

0.00%
241.5p

The expected volatility is based on the historical volatility of the Company’s share price. An assessment of the 
likelihood of market conditions being achieved is made at the time that the options are granted.

7.  Interest

Interest income on cash deposits 

2023 
£’000 

298 

2022 
£’000

81

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

8.  Taxation

Current tax
UK corporation tax 
Foreign tax 
Adjustments in respect of prior years 

Deferred tax
Current year 
Adjustments in respect of prior years 

Tax credit on losses 

2023 
£’000 

 — 
336 
451 

787 

(1,756) 
(826) 

(2,582) 

(1,795) 

2023 
£’000 

2023 
% 

Profit/(loss) before tax for the period 

(1,964) 

Tax charge/(credit) at standard rate of 23.5% (2022: 19%)   

(462) 

23.5 

Effects of: 
Permanent items/additional relief under R&D scheme 
Difference between UK CT & DT rates 
Losses surrendered at 14.5% under SME tax relief scheme   

Prior year adjustments 

Other differences 

Tax credit for the year 

(782) 
(160) 
— 

(375) 

(16) 

(1,795) 

39.8 
8.2 
0.0 

19.1 

0.8 

91.4 

Page 134

2022 
£’000

(438)
—
(308)

(746)

9
622

631

(115)

2022 
%

19.0

47.9
(0.4)
(16.5)

(37.7)

1.4

13.8

2022 
£’000 

(831) 

(158) 

(398) 
3 
137 

313 

(12) 

(115) 

Tax rate
An increase in the UK corporation rate from 19% to 25% (effective 1 April 2023) was substantively enacted 
on 24 May 2021. This increases the Group’s current tax charge accordingly to a weighted average standard 
tax rate of 23.5%

Prior year adjustment
The prior year adjustment reflects a decision that was made subsequent to the finalisation of the 2022 annual 
report not to surrender losses and claim an R&D tax credit and instead carry forward those losses to be offset 
against expected future taxable profits. The net impact of the rate used in calculating the deferred tax balance 
on carried forward losses of 25% (opposed to the tax credit at 14.5%) has resulted in this difference.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

9.  Earnings per share

Earnings used in calculation of earnings per share: 
On total losses attributable to equity holders of the parent  

Page 135

2022 
£’000

(716)

2022

2023 
£’000 

(169) 

2023 

Weighted average no. of shares (Basic) 

34,768,325 

33,055,776

Shares in issue
Ordinary shares in issue 

36,480,873 

33,055,776

Loss per share (basic and diluted, £)
On total losses attributable to equity holders of the parent  

(0.00) 

(0.02)

While there are options and potentially dilutable instruments, they have not been included due to a loss in the 
year making them anti‑dilutive. The earnings per share figures above are therefore both basic and diluted.

10.  Goodwill

Goodwill as at 1 January and 31 December  

2023 
£’000 

511 

2022 
£’000

511

Management has established counselling services as the one CGU during the relevant periods. All goodwill 
is attributable to this CGU.

The Group tests annually for impairment or more frequently if there are indications that it might be impaired. 
There were no indicators of impairment noted during the periods presented.

The Group tests goodwill for impairment by reviewing the carrying amount against the recoverable amount 
of the investment. Management has calculated the value in use using the following assumptions:

Discount rate 
Growth rate 

8% 
2%

Forecasts are based on past experience and take into account current and future market conditions and 
opportunities. Using alternative discount (increase to 10%) and growth rates (decrease to nil) as sensitised 
assumptions does not result in any impairment.

The Group prepares forecasts based on the most recent financial budgets approved by the Board. The forecasts 
have been used in the value in use calculation along with the assumptions stated above. The forecasts used 
are consistent with those used in the going concern review and discussed in note 2. The forecasts extended 
for a period of 12 months from the date of signing.

There were no impairments in the years ended 31 December 2023 and 31 December 2022.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

11.  Development costs

Cost
Balance as at 1 January 
Additions 

Balance as at 31 December 

Amortisation
Balance as at 1 January 
Amortisation 

Balance as at 31 December  

Carrying amount 31 December 

Page 136

2022 
£’000

7,363
2,952

10,315

(4,496)
(2,138)

(6,634)

3,681

2023 
£’000 

10,315 
8,713 

19,028 

(6,634) 
(3,644) 

(10,278) 

8,750 

The US Soluna platform has a carrying value of £5.4m and a remaining amortisation period of between 2 and 3 
years. The UK platform has a carrying value of £2.8m and a remaining amortisation period of between 1 and 3 
years. The US Klassic platform has a carrying value of £0.6m and remaining amortisation period of between 1 
and 2 years.

12.  Leases

Right of use asset
As at 1 January 
Additions  
Depreciation 
Disposal 
Currency revaluation 

As at 31 December 

Lease liability
As at 1 January 
Additions 
Interest charge 
Cash payment 
Disposal 
Currency revaluation 

As at 31 December 

2023 
£’000 

2022 
£’000

68 
— 
(22) 
— 
(4) 

42 

68 
— 
5 
(25) 
— 
(4) 

44 

—
68
—
—
—

68

—
68
—
—
—
—

68

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

13.  Property, plant and equipment

Cost
Balance as at 1 January 
Additions 

Balance as at 31 December 

Depreciation
Balance as at 1 January 
Depreciation 

Balance as at 31 December 

Carrying amount 31 December 

Page 137

2022 
£’000

451
100

551

(335)
(94)

(429)

122

2023 
£’000 

551 
291 

842 

(429) 
(109) 

(538) 

304 

Property, plant and equipment refers to computer and office equipment.

14.  Deferred tax assets and liabilities

At 1 January 2022 — asset/(liability) 
Movement — (charge)/credit 

At 1 January 2023 — asset/(liability) 
Movement — (charge)/credit 
Amounts recognised in equity 

Fixed asset 
temporary 
differences 

Other 
temporary 
differences 

(458) 
(119) 

(577) 
(643) 
—    

323 
(98) 

225 
503 
416 

Tax losses 

Total

570 
(566) 

4 
2,721 
— 

435
(783)

(348)
2,581
416

At 31 December 2023 — asset/(liability) 

(1,220) 

1,144 

2,725 

2,649

Deferred tax assets are recognised to the extent that it is probable that future taxable profit will be available 
against which the deductible temporary differences can be utilised.

15.  Trade and other receivables

Trade receivables 
Prepayments 
Other receivables 

2023 
£’000 

5,801 
1,084 
289 

7,174 

2022 
£’000

1,110
504
1,004

2,618

All amounts shown above are short term. The net carrying value of trade receivables is considered a reasonable 
approximation of fair value.

Included within prepayments are £0.3m of contract costs related to the California contract which will 
be amortised in line with revenue recognition to be released in 2024.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

Page 138

16.  Contract assets

Accrued income 

17.  Cash and cash equivalents

Cash and cash equivalents 

18.  Trade and other payable

Trade payables 
Accruals and other creditors 
Tax liabilities 

2023 
£’000 

251 

2023 
£’000 

11,004 

2023 
£’000 

1,555 
2,521 
651 

4,727 

The Group recognises a provision for an obligation when there is a probable outflow of resources and an 
amount can be reliably estimated. This includes legal disputes the estimated costs of which are provided 
for in other creditors. Disclosure of the exact details of these claims could prejudice the financial position 
of the Group and accordingly further information is not disclosed in this report.

19.  Contract liabilities

Contract liabilities — current 

2023 
£’000 

5,156 

2022 
£’000

649

2022 
£’000

8,492

2022 
£’000

680
977
967

2,624

2022 
£’000

2,583

Revenue recognised in the reporting period that was included in the contract liability balance at the beginning 
of the year totalled £2.5m (2022: £0.8m).

The following table shows the movement in contract liabilities:

Contract liabilities recognised at start of the year 
Amounts invoiced in prior year recognised as revenue  
in the current year 
Amounts invoiced in the current year which will  
be recognised as revenue in the later years 

Balance at the end of the year 

2023 
£’000 

2,583 

(2,525) 

5,098 

5,156 

2022 
£’000

797

(754)

2,540

2,583

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

20.  Equity

Ordinary A shares 

Number of shares
Ordinary A shares 

Page 139

2022 
£’000

1,653

2022

2023 
£’000 

1,825 

2023 

36,480,873 

33,055,776

The share capital of Kooth plc consists of fully paid ordinary shares with a nominal value of £0.05 per share.

The A ordinary shares have attached to them full voting, dividend and capital distribution rights (including 
on winding up). They do not confer any right of redemption.

The following share transactions have taken place during the year ended 31 December 2023:

At the start of the year 
Share placement 
Exercise of share options 

At the end of the year 

2023 
Number 

33,055,776 
3,305,577 
119,520 

36,480,873 

2022 
Number

33,055,776
—
—

33,055,776

Share capital increased from the prior year following the successful share placement in July 2023 and the 
exercise of staff share options.

Share premium 

2023 
£’000 

23,444 

2022 
£’000

14,229

Share premium represents the funds received in exchange for shares over and above the nominal value. Share 
premium increased from the prior year following the successful share placement in July 2023. The movement 
in the reserve represents the amounts received from the placement less the costs incurred.

Share based payment reserve 

2023 
£’000 

2,142 

The share based payment reserve represents amounts accrued for equity settled share options granted.

Merger reserve 

2023 
£’000 

 (4,104) 

2022 
£’000

1,221

2022 
£’000

 (4,104)

The merger reserve was created as a result of the share for share exchange during the year ended 31 December 
2020.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

Capital redemption reserve 

Page 140

2022 
£’000

115

2023 
£’000 

115 

The capital redemption reserve was established as a result of the deferred share buyback during the year ended 
31 December 2020.

Translation reserve 

2023 
£’000 

161 

The translation reserve represents differences on translation of balances in Kooth USA LLC which has a 
functional currency of USD.

21.  Auditor’s remuneration

Fees payable to the auditor for the audit of the
Company and Consolidated financial statements 
Fees payable to the auditor and its associates for other services:
Other audit related services 

22.  Financial assets and liabilities

Financial assets
Trade receivables 
Cash and cash equivalents 

Financial liabilities
Trade and other payables 

2023 
£’000 

130 

5 

2023 
£’000 

5,801 
11,004 

4,120 

The carrying amount of trade receivables are denominated in the following currencies:

GBP 
USD 

Total 

2023 
£’000 

931 
4,870 

5,801 

2022 
£’000

—

2022 
£’000

85

5

2022 
£’000

1,110
8,492

1,725

2022 
£’000

1,100
10

1,110

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements Continued

The carrying amount of cash and cash equivalents are denominated in the following currencies:

GBP 
USD 
EUR 

Total 

2023 
£’000 

6,463 
4,508 
33 

11,004 

The carrying amount of trade and other payables are denominated in the following currencies:

GBP 
USD 

Total 

2023 
£’000 

1,579 
2,541 

4,120 

Page 141

2022 
£’000

6,916
1,576
—

8,492

2022 
£’000

857
868

1,725

Management has assessed that the fair values of cash, trade receivables, trade payables, and other current 
liabilities approximate their carrying amounts largely due to the short-term maturities of these instruments.

The Group’s principal financial liabilities comprise trade and other payables. The Group has no debt facility 
as at 31 December 2023 (2022: £nil). The main purpose of these financial liabilities is to finance the Group’s 
operations. The Group’s principal financial assets include trade receivables and cash that derive directly from 
its operations.

The Group is exposed to market risk, credit risk and liquidity risk. The Group’s senior management oversees 
the management of these risks. The Group’s senior management is supported by the Board of Directors who 
advise on financial risks and the appropriate financial risk governance framework for the Group. The Board 
provides assurance to the Group’s senior management that the Group’s financial risk activities are governed 
by appropriate policies and procedures and that financial risks are identified, measured and managed in 
accordance with the Group’s policies and risk objectives.

The Board of Directors reviews and agrees policies for managing each of these risks, which are summarised 
below.

Market risk
Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because 
of changes in market prices. Market risk comprises three types of risk: interest rate risk, currency risk and other 
price risk, such as equity price risk and commodity risk.

Market risk is deemed to be immaterial to the Group given that the Group has no debt facilities in place at the 
year ended 31 December 2023 (2022: £nil) that would cause interest rate risk.

Credit risk
The Group’s principal financial assets are cash and trade receivables. The credit risk associated with cash is 
limited, as the counterparties have high credit ratings assigned by international credit-rating agencies. The 
credit risk associated with trade receivables is also limited as customers are primarily government backed 
organisations such as the NHS or State governments. Credit losses historically incurred have been negligible.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Page 142

Notes to the financial statements Continued

Liquidity risk
The Group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs 
by closely managing its cash balance.

As at the year ended 31 December 2023 the Group is solely funded by equity and as a result liquidity risk 
is deemed to be immaterial. The Group monitors its risk of a shortage of funds through both review and 
forecasting procedures.

Foreign currency risk
The Group is exposed to the US Dollar through the US subsidiary, Kooth USA LLC, which raises its sales invoices 
to customers in US Dollars and incurs costs in US Dollars.

With the Group reporting in Sterling, any change to the GBP/USD exchange rate could increase the Group’s 
foreign currency risk. The Group deems the UK and US to be stable economies, thereby significantly reducing 
foreign currency risk.

If the exchange rate between sterling and the US dollar had been 10% higher/lower at the reporting date, the 
effect on profit would have been approximately (£635,000)/£780,000 respectively (2022: (£65,000)/80,000). 
If the exchange rate between sterling and euro had been 10% higher/lower at the reporting date the effect 
on profit would have been approximately (£3,000)/£4,000 respectively (2022: (£0)/£0).

23.  Related party transactions

Note 25 provides information about the Group’s structure, including details of the subsidiaries and the holding 
company. The Group has taken advantage of the exemption available under IAS 24 Related Party Disclosures 
not to disclose transactions between Group undertakings which are eliminated on consolidation.

Key management personnel are the executive members of the Board of Directors. Remuneration applicable 
to the Company is disclosed below, with further information disclosed in the Remuneration Committee report.

Salaries and bonuses 
Pension costs 
Share based payment charges 

2023 
£’000 

1,919 
25 
227 

2,171 

2022 
£’000

709
21
147

877

The following table provides the total amount of transactions that have been entered into with related parties 
for the relevant financial year.

Monitoring fees — ScaleUp Capital Limited 

2023 
£’000 

58 

2022 
£’000

50

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
Page 143

Notes to the financial statements Continued

24.  Capital management policies and procedures

The Group’s capital management objectives are:

• To ensure the Group’s ability to continue as a going concern.
• To provide an adequate return to shareholders by pricing products and services in a way that reflects the level 

of risk involved in providing those goods and services.

The Group monitors capital on the basis of the carrying amount of equity, less cash and cash equivalents 
as presented in the statement of financial position.

The Group has no debt facilities in place as at 31 December 2023 (2022: £nil).

Management assesses the Group’s capital requirements in order to maintain an efficient overall financing 
structure while avoiding excessive leverage. The Group manages the capital structure and makes adjustments 
to it in the light of changes in economic conditions and the risk characteristics of the underlying assets. The 
amounts managed as capital by the Group for the reporting periods under review are summarised as follows:

Total equity 
Cash and cash equivalents 

Capital 

Total equity 
Lease liability 

Financing 

2023 
£’000 

20,758 
11,004 

31,762 

20,758 
(44) 

20,714 

2022 
£’000

10,518
8,492

19,010

10,518
(68)

10,450

25.  Subsidiaries and associated companies

Name 

Country of 
Incorporation 

Proportion 
held 

Activity 

Kooth Group Limited 

UK 

100% 

Platform development 

Kooth Digital 
Health Limited 

UK 

100% 

Kooth USA LLC 

US 

100% 

Provision of online  
 services to children,  
young people and  
adults in the UK 

 Provision of online  
services to children,  
young people in the US 

Registered address

 5 Merchant Square,  
London, England, W2 1AY

5 Merchant Square, 
London, England, W2 1AY 

167 North Green Street, 
Chicago, IL, 60607 

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Page 144

Notes to the financial statements Continued

26.  Standards issued but not yet effective

At the date of authorisation of these consolidated financial statements, several new, but not yet effective, 
Standards and amendments to existing Standards, and Interpretations have been published by the IASB. 
None of these Standards or amendments to existing Standards have been adopted early by the Group.

Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or 
after the effective date of the pronouncement. New Standards, amendments and Interpretations not adopted 
in the current year have not been disclosed as they are not expected to have a material impact on the Group’s 
consolidated financial statements.

27.  Ultimate controlling party

No shareholder owns a majority of shares. The directors do not consider that there is one ultimate 
controlling party.

28.  Events after the reporting date

In January 2024, the Group entered into a working capital credit facility with Citibank of $9.5 million 
that remains undrawn at the time of issuing this report.

29.  Capital commitments

The Group’s capital commitments at 31 December 2023 are £nil (FY22: £nil).

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportParent company statement of financial position

Note 

31 December 2023 
£’000 

31 December 2022 
£’000

Page 145

Assets

Non-current assets
Investments 
Intercompany receivables 

Total non-current assets 

Current assets
Trade and other receivables  
Cash and cash equivalents 
Tax receivable 

Total current assets 

Total assets 

Liabilities

Current liabilities
Trade payables 
Intercompany payables 
Tax liabilities 

Total current liabilities 

Net current assets 

Net assets 

Equity

Share capital 
Share premium account 
P&L reserve 
Share-based payment reserve 
Capital redemption reserve 
Merger reserve 

Total equity 

1 
2 

5 
3 
7 

6 
2 
7 

8 
8 
8 
8 
8 
8 

4,414 
15,150 

19,564 

206 
5,331 
49  

5,586 

25,150 

(74) 
(717) 
— 

(791) 

4,795 

24,359 

1,825 
23,438 
943 
2,142 
115 
(4,104) 

24,359 

4,414
6,970

11,384

56
6,046
—

6,102

17,486

(54)
(2,523)
 (53)

(2,630)

3,472

14,856

1,653
14,222
1,749
1,221
115
(4,104)

14,856

As permitted by section 408 of the Companies Act 2006, the income statement of the parent company is not 
presented as part of the financial statements. The parent company’s loss for the financial period was £1,067k 
(2022: £482k). The financial statements of Kooth plc (Company registration number 12526594) were approved 
by the Board of Directors and authorised for issue on 25 March 2024. They were signed on its behalf by:

Sanjay Jawa 
Chief Financial Officer 
25 March 2024

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
Page 146

Parent company statement of changes in equity

Share 
capital 

Share 
premium 

Balance at 1 January 2022 
Loss for the year 

1,653 
— 

14,222 
— 

Total comprehensive income 

1,653 

14,222 

Share 
based 
payment 
reserve 

959 
— 

959 

P&L 
reserve 

2,231 
(482) 

1,749 

Capital 
redemption 
reserve 

Merger 
reserve 

Total 
equity

115 
— 

115 

(4,104) 
— 

15,076
(482)

(4,104) 

14,594

Transactions with owners:
Share based payments 

— 

— 

262 

— 

— 

— 

262

As at 31 December 2022 

1,653 

14,222 

1,221 

1,749 

115 

(4,104) 

14,856

Balance at 1 January 2023 
Loss for the year 

1,653 
— 

14,222 
— 

1,221 
— 

1,749 
(1,067) 

Total comprehensive income 

1,653 

14,222 

1,221 

682 

115 
— 

115 

(4,104) 
— 

14,856
(1,067)

(4,104) 

13,789

Transactions with owners:
Shares options exercised 
Share based payment charge 
Shares issued 
Deferred tax 

7 
— 
165 
— 

— 
— 
9,216 
— 

(261) 
766 
— 
416 

As at 31 December 2023 

1,825 

23,438 

2,142 

The notes on pages 147 to 149 form part of these financial statements.

261 
— 
— 
— 

943 

— 
— 
— 
— 

— 
— 
— 
— 

7
766
9,381
416

115 

(4,104) 

24,359

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
Page 147

Notes to the  
parent company  
financial statements

Basis of preparation
The Financial Statements are presented in pound sterling, rounded to the nearest thousand, unless otherwise 
stated. They are prepared under the historical cost basis and in accordance with Financial Reporting Standard 
101 Reduced Disclosure Framework (FRS 101) and the Companies Act 2006.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under 
that standard in relation to share‑based payments, financial instruments, capital management, presentation 
of comparative information in respect of certain assets, presentation of a cash flow statement, standards 
not yet effective, impairment of assets and certain related party transactions. Where required, equivalent 
disclosures are given in the Consolidated Financial Statements.

As permitted by section 408(4) of the Companies Act 2006, a separate income statement and statement of 
comprehensive income for the Company has not been included in these Financial Statements. The principal 
accounting policies adopted are described below. They have all been applied consistently to all years presented.

Amounts receivable by the Company’s auditor and its associates in respect of services to the Company and 
its associates, other than the audit of the Company’s Financial Statements, have not been disclosed as the 
information is required instead to be disclosed on a consolidated basis in the Consolidated Financial Statements.

The following are key accounting policies for the Company:

• Basis of preparation.
• Going concern.
• Trade receivables and payables.
• Cash and cash equivalents.

These policies of the company are consistent with those adopted by the Group and disclosed in note 2 to the 
consolidated financial statements. The following are additional accounting policies that relate to the Company.

Investments
Investments are stated at their cost less impairment losses.

Intercompany
Intercompany balances are intercompany loans and comprise of amounts owed to/owing from subsidiaries. 
IFRS 9 expected credit losses have been assessed as immaterial in relation to these balances.

Any key judgements or estimates are consistent with those adopted by the Group.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic reportNotes to the parent company financial statements Continued

1.  Investments

Investment in subsidiaries 

2.  Intercompany

Intercompany receivable balances
Kooth Group Limited 
Kooth Digital Health Limited 

Intercompany payable balances
Kooth Digital Health Limited 
Kooth USA LLC 

3.  Cash and cash equivalents

Cash and cash equivalents 

4.  Related parties

2023 
£’000 

4,414 

2023 
£’000 

9,635 
5,515 

— 
(717) 

2023 
£’000 

5,331 

Key management personnel are the executive members of the Board of Directors.

Remuneration applicable to the Company is disclosed below, with further information disclosed in the 
Remuneration Committee report.

Salaries and bonuses 
Pension costs 
Share based payment charges 

5.  Trade receivables

Prepayments and other receivables 

6.  Trade payables

Trade payables 

2023 
£’000 

1,919 
25 
227 

2,171 

2023 
£’000 

206 

2023 
£’000 

74 

Page 148

2022 
£’000

4,414

2022 
£’000

6,970
—

(2,523)
—

2022 
£’000

6,046

2022 
£’000

709
21
147

877

2022 
£’000

56

2022 
£’000

54

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the parent company financial statements Continued

7.  Tax assets/(liabilities)

VAT receivable/(payable) 

8.  Equity

Ordinary A shares 

Number of shares
Ordinary A shares 

Page 149

2022 
£’000

(53)

2022 
£’000

1,653

2022

2023 
£’000 

49 

2023 
£’000 

1,825 

2023 

36,480,873 

33,055,776

The share capital of Kooth plc consists of fully paid ordinary shares with a nominal value of £0.05 per share.

Share capital increased from the prior year following the successful share placement in July 2023 and the 
exercise of staff share options.

The A ordinary shares have attached to them full voting, dividend and capital distribution rights (including 
on winding up). They do not confer any right of redemption.

Share premium 

2023 
£’000 

23,438 

2022 
£’000

14,222

Share premium represents the funds received in exchange for shares over and above the nominal value. Share 
premium increased from the prior year following the successful share placement in July 2023.

Share based payment reserve 

2023 
£’000 

2,142 

The share based payment reserve represents amounts accrued for equity settled share options granted.

Merger reserve 

2023 
£’000 

(4,104) 

The merger reserve was created as a result of the share for share exchange during the year ended 
31 December 2020.

Capital redemption reserve 

2023 
£’000 

115 

2022 
£’000

1,221

2022 
£’000

(4,104)

2022 
£’000

115

The capital redemption reserve was established as a result of the deferred share buyback during the year ended 
31 December 2020.

Annual report 2023Kooth plcFinancial statementsCorporate governanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kooth plc

Annual report 2023

XyzCompany secretary
Almond CS Limited
Peter’s House, Oxford Road, Manchester M1 5AN.

Nominated adviser and Broker 

Stifel Nicolaus Europe Limited
150 Cheapside, London EC2V 6ET.

Registrars

Equiniti Limited
Aspect House, Spencer Road Lancing, West Sussex BN99 6DA.

Auditors

Grant Thornton (UK) LLP
30 Finsbury Square, London EC2A 1AG.

PR advisers

FTI Consulting LLP
200 Aldersgate, Aldersgate Street, London EC1A 4HD. 

Legal advisers

Squire Patton Boggs (UK) LLP
7 Devonshire Square, London EC2M 4YH.

Page 78

Kooth plc
Company registered office:  
5 Merchant Square, London W2 1AY.
Company number: 12526594
W: koothplc.com
E:  investorrelations@kooth.com

Annual report 2023Kooth plcXyz