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Transformational growth

Annual Report and Accounts 2014

 
 
 
 
 
 
 
Keywords is the leading international technical 
services provider to the global games industry. 

Established in Dublin in 1998, it now has operations  
in Montreal, Rio de Janeiro, Los Angeles, Seattle,  
Tokyo, Singapore, New Delhi, Pune, Rome, Milan,  
Barcelona and London.

It provides art creation, audio recording, localisation, 
testing, and customer support services across  
50 languages and 12 games platforms to a blue  
chip client base in more than 15 countries.

Its customers comprise many well-known multinational 
games publishers and developers including 20 out of 
the 25 largest games companies by revenue*. 

 “Following a successful year in which we delivered 
strong organic and acquisitive growth, taking the 
business into complementary services and new 
geographies, we are now the only international 
provider of the full range of integrated services in  
a highly fragmented video games services market.  
As a result, we look forward with confidence to 
making further progress as we move through the 
current year and beyond.”

Ross Graham
Chairman

Strategic Report
1-19

At a Glance 

Highlights 2014-2015 

Chairman’s Statement 

Market Outlook 

Our Strategy 

Business Model 

Chief Executive’s Review 

Financial and Operating Review 

Governance Report 
20-30

Board of Directors 

Directors’ Report 

Directors’ Remuneration Report 

Directors’ Remuneration Policy Report 

Independent Auditor’s Report 

Financial Statements 
31-62

Consolidated Statement  
of Comprehensive Income 

Consolidated Statement  
of Financial Position 

Consolidated Statement  
of Changes in Equity 

Consolidated Statement of Cash Flows 

IFC

1

2

4

6

8

10

17

20

22

25

27

29

31

32

33

34

Company Statement of Financial Position  35

Company Statement of Changes in Equity  36

Company Statement of Cash Flows 

Notes Forming Part of the Consolidated  
Financial Statements 

Company Information 

Contacts 

37

38

62

IBC

Visit the website for further information 
www.keywordsintl.com

* Source: Newzoo, July 2014.

At a Glance

Transformational growth through 

international expansion

The Group now has 14 studios strategically located to provide full, integrated services to local 
and global clients in key gaming clusters across three continents. Since early 2014, we have 
expanded organically and by acquisition into new locations including Barcelona, London,  
Los Angeles, Milan, New Delhi, Pune, Rio de Janeiro and Singapore.

Montreal

Seattle

Los Angeles

Rio de Janeiro

ART CREATION SERVICES
The creation of graphical art assets for 
inclusion in the video game including 
concept art creation, 2D and 3D art 
asset production and animation

AUDIO/VOICEOVER 
SERVICES
Multi-language voiceover, original 
language voice recording and  
related services

LOCALISATION SERVICES
Translation of in game text, audio 
scripts, cultural and local adaptation, 
accreditation, packaging and  
marketing materials 

FUNCTIONAL TESTING
Quality assurance including discovery 
and documentation of game defects 
and testing to verify the game’s 
compliance with console  
manufacturers specifications 

LOCALISATION TESTING
Testing for out of context translations, 
truncations, overlaps, spelling, 
grammar, age rating issues and  
console manufacturer compliance 
requirements in over 30 languages 
using native speakers 

CUSTOMER SUPPORT
24/7, multilingual customer support  
for games in live operation, forum 
monitoring and moderation services, 
and social media engagement on  
behalf of the game brand

SELECTED CLIENTS

London 

Tokyo

Barcelona

Milan 

Rome

New Delhi 

Dublin (HQ)

Pune 

Singapore

50

12

20

Providing integrated services 
across 50 languages

and 12 games platforms  
to a blue chip client base  
in over 15 countries

serving 20 of the top  
25 games companies  
by revenue

14

from 14 studios worldwide

Highlights

2014 – 2015

OPERATIONAL HIGHLIGHTS

Strong organic growth; revenues up 23% excluding 
all acquisitions:
•  Continued to gain market share adding clients  

like Ankama, Bioware, Carbine, Frontier 
Developments, Nexon and Tencent; and

•  Invested in new Singapore operation to support 
Electronic Arts’ move to outsourced services in 
South East Asia.

Significantly extended service capabilities and 
geographical reach through four acquisitions:
•  Liquid Violet, acquired in January 2014,  
extended our audio services offering;

•  Babel Media, the only other full service provider  
in the industry, was acquired in February 2014, 
giving Keywords good exposure to Functional 
Testing and a presence in India;

FINANCIAL HIGHLIGHTS

•  Binari Sonori, acquired in May 2014, further 
strengthened our audio and localisation  
services, giving the Group a presence in  
Milan and Los Angeles; and

•  Lakshya Digital, acquired in October 2014,  
provided an entry into art outsourcing and  
giving Keywords visibility further up the  
game development supply chain. 

Delivered operational synergies in Montreal and in 
New Delhi through rationalising top management and 
co-locating production facilities with those acquired.

Group revenue (m)

€37.3m
h130%

40

30

20

10

0

€37.3

€16.2

2013

2014

Total dividend (p) 

1.10p 
h10%

1.2

0.8

0.4

0

1.00

1.10

2013

2014

Adjusted profit before tax (m)1 

Adjusted basic earnings per share (c)1

€5.1m 
h104%

6

4

2

0

€5.1

€2.5

2013

2014

8.54c 
h48%

8

6

4

2

0

8.54

5.76

2013

2014

Total Group revenue 2014(13)(m) 

€37.3m(€16.2m)
h130%

13%

2%

8% 2%

14%

33%

32%

57%

39%

Outer circle: 2014
Inner circle: 2013

  Localisation Services
  Localisation Testing 
  Audio/Voiceover Services
  Functional Testing
  Art Creation Services

1 

 Before acquisition and integration expenses of €1.5m (2013: nil), IPO expenses of nil (2013: €1.12m), share option 
charges of €0.2m (2013: €0.1m), amortisation of intangibles of €0.5m (2013: nil) and foreign currency gains of €0.5m 
(2013: losses of €0.1m).

1

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportChairman’s Statement

Strong financial 

performance and 

delivery on strategy 

The business in 2014
In last year’s statement, my first for Keywords  
as a listed company, I set the scene describing my 
initial view of the Company, its business ethos 
and culture and the opportunities for organic and 
acquisitive growth in a fragmented market. I am 
pleased to be able to report that, in its first full 
year as a listed company, Keywords has clearly 
delivered its strategy with a strong financial 
performance during the year and four well-
conceived and executed acquisitions.

During 2014 the business has more than met the 
Board’s ambitious expectations. Organic revenue 
growth of 23% has been augmented by four 
acquisitions (with two further small purchases 
after the financial year end) such that annualised 
revenues have grown three-fold since our IPO in 
2013. These new businesses are integrating well 
within Keywords – maintaining their own brands 
while absorbing the Keywords’ culture, its efficient 
way of working and its strong financial controls. 
The acquisitions have resulted in a change in  
the business mix, making the Group much broader 
and better balanced and they have opened up 
opportunities that it simply could not have 
delivered without all of its current constituents.

An important criteria for an acquisitive company 
is to improve continuously its quality of earnings 
– sheer growth on its own can prove an illusory 
achievement. Here, I believe, we have measured 
up well. In particular, we are very encouraged  
by the fact that customers, old and new, are 
increasingly using Keywords, and the Board 
believes that the introduction of Keyword’s 

approach to operational efficiency in the  
new companies will continue to drive margin 
improvement over time. 

People & culture
Last year I commented on the Keywords’ culture 
engendering a “can do” attitude founded on the 
value placed in our people – this attribute is well 
reflected in how much they actually “have done”. 
The Group is ahead of plan in terms of both 
acquiring new service lines (such as the acquisition 
of Lakshya Digital in October 2014 which took 
Keywords into the large Art Outsourcing market 
for the first time) and the establishment of offices 
in locations closer to key clients (such as the 
recent acquisition of an office in Brazil and the 
establishment of the studio in Singapore).

Recently the leadership team from round the 
world came together for two days of strategy 
and operational exchanges. At this event, it was 
clear that Keywords now benefits from even 
greater strength in the depth of its leadership 
team and that this team is excited to work 
together with collective ambition, boding  
well for the future.

However, the Group is not just reliant on its 
leaders and I would like to thank each and every 
person within the organisation for their individual 
contributions (going the extra mile) to Keywords’ 
achievements and transformation during the year.

Shareholders & dividend
During the year, the Group raised a further £6.0m 
through a well-supported institutional placing 
and we would like to thank shareholders for their 
ongoing support as we continue to focus on 
delivering shareholder value through our organic 
and acquisitive growth strategy. However, we  
are looking at augmenting our investor relations 
efforts to ensure the Group’s strong overall 
performance and enhanced positioning is  
better reflected in the share price. 

The Board is proposing a final dividend of 0.74p, 
which gives a total dividend for the year of 1.10p 
and represents an increase of 10% compared to 
the total dividend of 1.00p in 2013. This increase  
is consistent with our progressive dividend policy 
which takes into account the financial performance 
of the Group and the alternative uses of funds that 
will deliver shareholder value.

Current trading and prospects
The Group has made a good start to the year. 
Having already delivered strong organic and 
acquisitive growth, in line with our strategy, and 
taken the business into complementary services 
such as art outsourcing and customer support, we 
are now well positioned as the “go to” organisation 
for outsourcing and integrated services in the 
video games market. As importantly, Keywords  
is now known as the leading consolidator in the 
market and attracts automatic interest from 
vendors and management teams wishing to join  
a larger, more diverse group. 

2

KEYWORDS STUDIOS PLC 
“ Having delivered strong organic and acquisitive 
growth and taken the business into complementary 
services such as art outsourcing and customer 
support, we are now well positioned as the “go to” 
organisation for outsourced and integrated 
services in the video games market.”

Keywords Services 20 of the Top 25 Games Companies by Revenue*...

As a market leader with a strong financial 
position we are well placed to deliver on the 
potential for high margin growth we see in our 
growing markets, both traditional and emerging. 
We expect to benefit in 2015 from a more 
settled console games market, the full year 
effects of acquisitions made during 2014 and 
continued growth both organically and through 
additional selective acquisitions, as we further 
consolidate our market leadership. We, therefore, 
look forward with confidence to making further 
progress as we move through the current year 
and beyond. 

Ross K Graham
Chairman
April 14, 2015

Download 200,000+ brand logos in vector format for free
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… and 7 of the Top 10 Mobile Games Developers by Revenue**

*  Source: Newzoo, Top 25 Games Companies by Revenues, July 2014.
**  Source: PocketGamer.Biz, Top 50 Developers of 2015, March 2015.

3

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportMarket Outlook

The leading provider 

in a fast growing market

The global video games market is predicted to grow 
significantly, with Newzoo forecasting a CAGR of 8.1% 
from $70.4bn in 2012 to $102.9bn in 2017.*

Key market drivers
The following trends in the games industry  
are taking video gaming into new markets both 
geographically and demographically; they are 
making content more dynamic and continuous,  
as games developers seek to keep users engaged 
for longer; they are enabling increases in the size  

and definition of the graphical and audio content 
for which our services are used; and as a result of 
the increased complexity they are underpinning  
a trend towards outsourcing of art, audio, 
localisation, testing and customer care services:

#1:  
The proliferation of games platforms:

beyond retail packaged console and PC 
games, to online, social, mobile and 
cloud-based gaming.

Console and PC packaged games currently 
represent almost half of all games software 
revenues, but mobile, social and online 
gaming are growing at a faster rate (Newzoo 
predicts that the mobile games market  
will double in size from $17.6bn in 2012  
to $35.4bn in 2017). This proliferation of 
gaming platforms is increasing accessibility 
to gamers, opening up new:
•  geographical markets, given the 
absence of the requirement for  
relatively expensive console systems  
or landline based internet connectivity, 
development of mobile gaming  
in particular has opened up new 
geographical markets. Whilst the U.S.A. 
historically represented the largest video 
games market in the world, high rates of 
growth are now being seen in Asia and 
South America and many other emerging 
gaming markets which have little history 
of console or PC gaming.

•  demographic markets, a recent survey 
of the US entertainment software 
market by the Entertainment Software 
Association reveals that of 48% of  
all game players are women and that  
the average age of a gamer is 312 
demonstrating that the market has 
moved well beyond the average  
gamer being a young male.

#2:  
The introduction of new  
monetisation models: 

beyond traditional retail sales to free  
to play with in-game purchases and 
advertising and bolt-on content models.

The industry is shifting away from 
traditional retail sales of static boxed  
games towards a model in which games  
are provided as a service with new 
monetisation models which include 
generating revenues from subscriptions, 
in-game purchases of digitally distributed 
dynamic content, advertising and ongoing 
upgrades which are downloadable and 
extend the lifetime value of the game. 

With new content continually produced by 
developers to support these models, games 
content now evolves considerably after its 
initial launch and has become richer and 
more complex overall. Games content is, 
therefore, predicted to grow at a faster rate 
than the overall market, whilst the need  
for art, localisation and testing support has 
extended well beyond the games’ initial sale 
towards a continual requirement which is 
also driving an increased need for player 
support services as the game evolves.

2  2014 Essential Facts About the Computer and Video Game Industry.

4

#3:  
The increased performance of  
games platforms:

new generation consoles from Sony and 
Microsoft and the introduction of virtual 
reality hardware including by Facebook 
and Sony. 

The evolution in games platforms, which 
have become ever more sophisticated,  
with more powerful processors and  
larger storage capabilities, is supporting 
significantly more complex, rich and 
interactive content. As this illustration  
of lead character, Lara Croft, from Tomb 
Raider shows, the definition of video games 
graphics has dramatically improved over 
time and with this the size of data and the 
effort to create such detailed art work has 
risen exponentially. The image on the left  
is from the 1996 release of the game  
while that on the right is from 2014’s  
Tomb Raider, The Definitive Edition.

The PlayStation 4 and Xbox One consoles 
were launched in November 2013 and, 
given the step change in their capabilities, 
are selling at a faster rate than the previous 
generations, creating a quicker transition  
in the industry from developing content  
for old consoles to focusing to a greater 
extent on new, more complex content for 
new consoles than in previous cycles.

KEYWORDS STUDIOS PLC 
As a result of the increasing complexity of  
the creation of content, global marketing  
and ongoing support requirements for games 
due to this proliferation of devices, audiences, 
distribution channels, and monetisation models 
and the enhanced capabilities of new platforms, 
it has become less cost effective for publishers 
to have sufficient resources for in-house art, 
localisation and testing services. They are, 
therefore, increasingly outsourcing these 
services to focus their resources on devising 

successful new business models whilst 
optimising their return on investment by 
ensuring content is delivered efficiently  
and successfully across the growing number  
of platforms and markets. 

Many game development studios now have  
art outsourcing managers in recognition of the 
fact that such suppliers of art services are now 
planned for and managed as an essential part of 
the game production process rather than being  

a last minute addition when other options failed, 
as was the case as recently as 2 to 3 years ago.

Despite an international and blue chip client  
base, technical services for the games industry 
remains a highly fragmented market. The 
Directors believe the Group is now one of very 
few international providers of the full range  
of integrated outsourced services to the video 
games market with a global reach.

Global games market 2013 per market segment3 

Global games market 2013 per region3 

10%

31%

Total: $75.5bn
1.6bn gamers

6%

6%

17%

20%

10%

   Casual Webgames, 

$7.4bn, 1,200m gamers

   MMO, $15.4bn,  
800m gamers 

   (Mid)-Core PC, $7.2bn, 

960m gamers

   Mobile Phone, $12.8bn, 

1,110m gamers
   Tablet, $4.8bn,  
450m gamers
   Handheld Console, 

$4.4bn, 300m gamers
   TV Console, $23.6bn, 

690m gamers

Source: Newzoo Global Games Market Report, May 2014. 

* 
3  Excluding tax, hardware, consumer-to-consumer trade but including retail margin.

4%

29%

Total: $75.5bn
1.6bn gamers

42%

25%

   Latin America, $2.9bn, 

170m gamers

   Asia – Pacific, $31.9bn, 

740m gamers

   Europe – Middle East 
– Africa, $18.7bn,  
520m gamers

   North America, $21.9bn, 

190m gamers

Global games market total and mobile game revenues, 2012 – 2017 ($bn)*

  Total    Mobile

$
1
0
2
9

.

$
9
5
2

.

$
8
8
4

.

$
8
1
4

.

$
7
5
5

.

$
7
0
4

.

2017

8.1%

$
1
0
2
9

.

$
7
5
5

.

R
G
A
C

18%

$
1
2
7

.

23%

$
1
7
6

.

30%

$
2
6
3

.

27%

$
2
1
8

.

32%

$
3
0
7

.

34%

$
3
5
4

.

2017

$
3
5
4

.

19.1%

$
1
7
6

.

2012

2013

2014

2015

2016

2017

2013

2013

100

90

80

70

60

50

40

30

20

10

0

* 

Source: Newzoo Global Games Market Report, May 2014.

5

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic Report 
 
Our Strategy

Growing both organically 

and by acquisition

Keywords Studios’ strategy is to grow both organically and by 
acquisition to extend the Group’s client base, market penetration 
and service lines, where the Group can use its existing expertise, 
multi-service platform, scale and global reach to generate 
synergies in a highly fragmented games services industry.  
The Board believes that there is a clear opportunity for  
Keywords to extend its existing relationships with many  
of the major games companies through:

CROSS SELLING
Extending the relationship the Group has with 
game publishers and developers to provide 
additional services from within the Group’s 
portfolio of services.

ACQUISITIONS
Selective acquisitions which generate synergies, 
extend its client base or geographical penetration 
or add complementary services or critical mass to 
existing service lines.

GEOGRAPHICAL  
GROWTH
Expanding its global presence and client base, 
including both through acquisition and organic 
investment, where we see large or high growth 
addressable markets. For instance, Asia Pacific 
accounts for three out of the top four video 
games markets in the world and is projected to 
grow from $30bn in 2014 to $40bn in 2018 and 
Latin America, whilst a smaller market, is forecast 
to grow at the fastest rate of all regions – at a 
CAGR of over 10% between 2013-20184.

OUTSOURCING
Capturing new blue chip customers who are 
looking to outsource all their art, localisation, 
testing and customer care requirements,  
because of the increasing complexity and  
costs for publishers and developers to deliver 
tailored games content around the world,  
on multiple platforms using internal resources.

ADJACENT ACTIVITIES 
AND MARKETS
Expanding its portfolio of services provided to 
the video games industry across the life cycle of 
games from conception to live operations as well 
as into related interactive entertainment markets.

4  PWC Global media and entertainment outlook 2014 – 2018.

6

KEYWORDS STUDIOS PLCJuly 2013 
Listed on AIM 

£10m

£10m raised to enable the group to extend its 
service offering and geographical footprint, 
organically and by acquisition.

January 2014 
Liquid Violet acquisition

Added scale and blue chip clients to the Group’s 
audio service offering.

February 2014 
Babel Media acquisition

Brought together two of the leading full service 
providers, giving Keywords critical mass in 
functional testing.

April 2014 
Established operation in Singapore

Established a full service centre for South East 
Asian languages with EA outsourcing its services 
to the new centre.

£6m

May 2014 
Binari Sonori acquisition

Added a presence in Milan and Los Angeles  
and considerably enhanced our position in  
audio services and text localisation.

Keywords established as 
the “go to” provider for 
leading publishers of 
interactive entertainment.

KEY EVENTS SINCE IPO
Since its IPO, the Group has made 
considerable progress in executing  
its growth strategy by significantly 
extending its range of services,  
adding new geographies both 
organically and through acquisitions, 
and consolidating the market through 
selective acquisitions.

October 2014 
Lakshya acquisition

Added one of the most recognised brands 
in the large art services market, providing 
earlier involvement in the games 
development cycle.

January 2015 
Alchemic Dream acquisition  

Added a well known multilingual customer 
support services firm, providing entry into 
this fast growing market.

January 2015 
Reverb acquisition  

Bringing Keywords its first presence in  
the fast growing Latin America market,  
in Rio de Janeiro.

January 2015 
Established operation  
in Barcelona  

Opened a localisation and project 
management office in Barcelona  
to access talent there.

7

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportBusiness Model

Ongoing content creation 

to extend the life of games

OUR  
BUSINESS  
MODEL

1

1. PRE-PRODUCTION
 – Concept art
 – Level design

Services Keywords Studios currently provide.

Services Keywords Studios do not currently provide.

2

2.  EARLY STAGE GAME 

DEVELOPMENT

 – Programming
 – Story writing
 – Motion capture
 – Development 

quality 
assurance
 – Game trailers 

 – Art production
 – Audio 

production
•  Original 

language  
voice production

•  Music scoring

•  Sound design

Video games are increasingly challenging  
to develop and support due to ever more 
sophisticated content and software and increased 
complexity derived not only from the multi-layered 
scale of the games but also due to the multiple 
platforms and monetisation models via which they 
are delivered. The combination of the graphical, 
audio and text based content together with the 
flexibility required to deliver a positive user 
experience means that video games are at the 
most advanced end of entertainment media. 

Keywords is an outsourced services company 
providing technical services to this industry 
globally, assisting developers and publishers  
to develop, sell and operationally support their 
games regardless of the deployment platform or 
the genre of the game. Currently, the business 
provides art creation, audio recording, localisation, 
linguistic and functional testing and customer 
support services to the video games market  
across all games platforms including consoles,  
PCs, the internet, mobile phones and tablets. 
These services are delivered through a number  
of strategically located production facilities 

(“studios”) and through the provision of managed 
services on clients’ premises. 

The Company focuses on delivering a competitive 
service differentiated by high quality and flexibility 
across the breadth of the life cycle of games from 
concept to live operations support.

Services provided by the various Keywords 
studios are typically differentiated by language 
mix, scalability, flexibility, price and proximity to 
clients. Localisation is not limited to translation 
into multiple languages; developers and 
publishers need to take into account the varied 
cultural, technical and legal differences of their 
global consumers and the quality of localisation 
is viewed as a critical factor in the success of  
a new launch and in the returns made on the 
initial production investment. The geographical 
differences require localisation service providers 
to diligently consider the target gamers’ age 
range, gender and linguistic variables as well  
as the cultural, religious and political context of  
the game. As such, Keywords employs games-
specialised translators and native speaking 

testers who perform in-game quality assurance 
on the content in more than 50 languages.  
This talent base provides the Group with market 
leading scale, which its clients would require 
substantial investment to replicate in-house.

The Directors believe that, through this 
capability, Keywords has established an industry 
reputation for quality, reliability and flexibility 
The Company’s unique selling points, including 
the use of games-specialised native staff for  
all languages, the ability to offer their services 
flexibly on-site at clients’ premises or in its 
specialised and secure global studios, its  
track record of delivery for many of the most 
prominent games companies, together with  
its integrated art creation, audio, localisation, 
testing and customer service capabilities, 
differentiates Keywords from its competitors.

Keywords provides its essential professional 
services on a variable cost, time and materials 
basis to its largely blue chip customer base 
typically charging per art asset, per hour or per 
word, invoicing for work done on a monthly basis. 

8

KEYWORDS STUDIOS PLC6

6. NEW CONTENT FOR GAMES
including game extensions, level expansions and issue patches

3

3.  LATER STAGE GAME 

DEVELOPMENT

 – Functional testing
 – Text localisation
 – Audio localisation
 – Localisation testing
 – Cinematics/visual effects
 – Player research

4

4. LAUNCH
 – Certification 

testing
 – Marketing

5

5.  ONGOING LIVE 
OPERATIONS 
SUPPORT
 – Customer support
 – Community management
 – Data analytics
 – Payments processing

As such, work in progress is typically limited to 
the preceding month’s activity and underlying 
cash generation should be expected to largely 
mirror profitability. The Group’s productivity  
is facilitated by the scale of its operations  
and its ability to resource projects in important 
geographies in Europe, Asia and the Americas. 
Demand in some areas of the business is 
seasonal and as such permanent staffing levels 
are maintained at conservative levels with highly 
flexible staffing arrangements in place, drawing 
staff from a bank of regular contractors in most 
locations to match the peaks of the activity 
cycles. The Directors believe that one of the 
strengths of the Group is that it is not directly 
exposed to the successes and failures of 
individual game titles. The quantity and quality 
of game content is the key driver of demand  
for the Company’s services and, thanks to the 
loyalty of its clients, who have typically increased 
the percentage of work awarded to Keywords 
year on year, the Company has grown rapidly  
over the past five years with minimal investment 
in business development. 

The annual business cycle in the industry varies 
depending on the market sector and on the game 
production cycle. Console and PC games largely 
follow a seasonal pattern with titles typically 
being published for the holiday period including 
Thanksgiving and Christmas. Mobile, social and 
online games do not follow this pattern and  
are not driven by particular release schedules.  
As Keywords strengthens its original language 
game production activities including art creation, 
functional testing and original voice recording 
(which take place earlier in the game production 
cycle than localisation services), its penetration 
of customer care services with their continuous 
activity profiles and as the Group continues to 
drive its exposure to the mobile and social games 
market, the marked seasonal revenue curve 
previously experienced will continue to be  
offset by greater activity around the year.

Time and materials billing arrangements  
and delivering client requirements through 
flexible resource bases will remain a feature of 
Keywords business. As the Company undertakes 
acquisitions, it is likely that some of these 

businesses will operate less flexibly than 
Keywords or will have greater exposure to fixed 
price contracting, in which case the Directors will 
explore opportunities to move their operating 
models closer to those of Keywords over time, 
where appropriate. 

Keywords is not a capital intensive business. 
While willingly investing in tools, game testing 
consoles, PCs and mobile devices to support  
its testing activities, the Company invested  
a total of €1.25m in 2014 (3% of revenue)  
which included fit out costs in some locations  
as businesses were co-located with each other  
or, in the case of Singapore, a new studio was 
commissioned. Good cash flow is an important 
feature of the business, generally matching net 
income when the accumulation of production 
related, multimedia tax credits in Quebec are 
taken into account. In 2014, operating profit 
amounted to €3.1m which generated operational 
cash flow of €1.9m and the Group also 
accumulated multimedia tax credits in Quebec  
of €1.4m which will be claimed during 2015.

9

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportChief Executive’s Review

Considerable progress in 

executing our growth strategy

 h130%

Increase in Group revenues.

 h104%

Increase in adjusted profit before tax.

2014 was a significant year in the development 
of Keywords: a year in which we became a group 
of companies with a number of well-known 
brands providing integrated services to the  
video game development and publishing  
markets around the world.

During the year, in addition to delivering organic 
growth of 23% and investing organically in  
new studios in Singapore and Barcelona (which 
opened in January 2015) we undertook four 
acquisitions and made a further two acquisitions 
in January 2015. The effect of these acquisitions 
has been to strengthen our market position in 
our core activities of localisation and testing 
services as well as extending our range of 
services upstream to art creation and 
downstream to customer support.

While executing and integrating acquisitions, we 
continued our focus on timely, secure delivery, 
quality and flexibility and we achieved revenues 
and profits in line with market expectations. 

Service line extensions 
In addition to bringing further scale to all of  
our existing service lines during the year, we 
have extended the business into two new  
areas of business.

Through the acquisition in October 2014 of 
Lakshya Digital, a well-established supplier of 
outsourced video game art creation services, 
Keywords has extended its reach into the earlier 
stage video game production process. Servicing 
some leading Japanese video game development 
studios as well as those in the US and Europe, 
Lakshya creates characters, environments, and in 
game items for AAA console titles as well as for 
social, mobile and massively multiplayer online 
(“MMO”) games. 

We estimate the market for outsourced art 
creation and production for video games to  
be in the order of twice the size of that for 
localisation and testing services at around 
$1.2bn. We are already gaining visibility of 
production pipelines earlier in the development 
cycle than we do through our other service lines 
and we are already identifying opportunities  
to cross sell services at this earlier stage. The 
objective for our art creation services line of 
business is to grow capacity to fulfil demand  
in a manner that maintains quality, reliability  
of deliveries and extends our capabilities to  
areas such as special effects.

Shortly after the end of the year we acquired  
a customer care services business, Alchemic 
Dream. In addition to continuing to grow is  
core activities which benefit from a network  
of multilingual agents working remotely but 
connected through technology platforms,  
we intend to accelerate the development of  
an alternative customer care service delivery 
model that leverages our more than 1,000 
games and language specialised staff who  
work in our secure facilities in strategically 
important locations in Asia, Europe and the 
Americas. By doing this, Keywords teams of 
native language employees can follow the game 
into the market as the games transition through 
the production and launch phases to ongoing live 
operational support, thereby exploiting their 
deep knowledge of all aspects of the game to 
support players as they engage with the content.

We intend to continue to extend our service  
lines in line with client and market demand  
both through acquisitions and by leveraging  
the Group’s existing internal skill sets to  
develop additional services to take to market. 

10

KEYWORDS STUDIOS PLCII

III

14%

Babel increased profitability 
from 2% return on sales  
to a healthy 14% return.

11

CASE STUDY: BABEL 
ACQUISITION

The acquisition of Babel Media represented one of the  
first in a number of successful buyouts for the Group 
following Keyword’s debut on AIM in the summer of  
2013. The driving force for Keywords going public was  
its strategy to consolidate a fragmented services market, 
despite the clients being global organisations, and to 
become the leading outsourced multilingual services 
provider to the video games industry. 

Founded in 1999, Babel had become one of the most 
recognised technical services brands in the video games 
industry with particular strengths in functional testing, 
localisation and localisation testing. 

By acquiring Babel, for £5.4m, Keywords significantly 
enhanced its functional testing capability, whilst providing 
substantial operational synergies with Keywords’ existing 
localisation and localisation testing activities as well  
as extending its client base and geographical reach 
including its first presence to India. 

By bringing to Babel the benefits of Keywords’ flatter, 
leaner structure, its strong focus on project management, 
and sharing back office and marketing functions we  
have been able to deliver significant cost savings,  
with annualised savings in excess of CAD$1.0m, whilst 
preserving the enlarged group’s ability to deliver best in 
class service across the combined operations. As a result, 
during the first 10 months under Keywords ownership, 
Babel increased profitability from 2% return on sales  
to a healthy 14% return.

ANNUAL REPORT AND ACCOUNTS 2014Strategic ReportChief Executive’s Review  
(continued)

MAJOR CLIENT CASE STUDY:  
A TRACK RECORD IN EXPANDING  
OUR RELATIONSHIPS WITH  
MAJOR CLIENTS

Keywords has a strong track record of taking advantage of the  
trend towards the provision of multiple services to clients and  
towards clients’ rationalisation of service suppliers, as game  
publishers and developers seek to simplify an otherwise complex 
production supply chain.

In the case of one of Keywords’ major clients, Keywords began 
supplying a service to control the quality of translations being  
supplied by other vendors in 2000.

Four years later, in partnership with the client, Keywords developed  
a new, more effective way of testing localised games using native 
speaking games testers rather than games testers supported  
by linguists.

These two services continued to be delivered from Dublin for six years 
while more European languages were added to support the wider 
distribution of the games. In 2010, as the client started to rationalise 
the supplier base, Keywords started to translate games for the client.  
In 2011, Keywords expanded the relationship by starting to provide 
translations of game related marketing content and, encouraged by the 
client, Keywords established a facility in Tokyo as the client moved from 
an insourced model of localisation and testing of East Asian languages 
to outsourcing with Keywords, to the benefit of its Tokyo studio. 

Further supplier rationalisation and internal cost savings led the client 
to restructure its operations, moving all its management to the US. 
Keywords supported the client in this shift of activities and worked 
with the client to design and supply a managed services operation  
from the client’s own facility on the West Coast.

In 2014, with the acquisitions of Binari Sonori and Lakshya, the  
range of services being supplied has been further strengthened  
and extended with art production being added to localisation,  
audio, and localisation testing.

12

KEYWORDS STUDIOS PLC

Geographic expansion
The Group has expanded geographically and now 
has 14 (2013: 9) studios in 3 continents providing 
full, integrated video games services to both local 
and global clients. This broad reach has enabled 
Keywords to extend its localisation services into 
more than 50 languages across 12 platforms to 
clients in over 15 countries. 

Keywords’ 14 studios are strategically located to 
provide services to key gaming clusters in locations 
such as Tokyo, Singapore, Montreal, Seattle, Los 
Angeles and London. We have expanded into new 
locations including Singapore and Rio de Janeiro 
during the year and, in January 2015, we opened 
a localisation and project management office  
in Barcelona in order to access local talent pools. 
We have also consolidated office locations where 
acquisitions have brought studios in the same 
location, combining two studios in Montreal  
into one unit and doing the same in New Delhi, 
providing both cost synergies and the opportunity 
to foster greater cross-selling opportunities.

China presents an opportunity for the Group  
as the second largest market for games outside 
of the US and one that is slowly liberalising. 
Changes in government policy in China now 
means that it is possible to sell games consoles 
there. Microsoft launched the Xbox One in  
China in November 2014 and Sony is expected  
to follow suite. We therefore continue to  
review opportunities to invest organically  
or by acquisition in the region. The Group  
has invested in two business development 
resources in China in 2014 and is in the  
process of establishing a wholly foreign  
owned enterprise (“WFOE”) in Shanghai in 
anticipation of investing further in the country.

Acquisitions
In line with the Group’s strategy, Keywords has 
taken advantage of the fragmented markets in 
which it operates to grow through a combination 
of acquisitions and continued organic growth. 

Liquid Violet (audio services), Babel Media 
(localisation, localisation testing and functional 
testing), Binari Sonori (localisation and audio)  
and Lakshya Digital (art creation services) were 
all acquired during 2014 – in January, February, 
May, and October respectively. In January  
2015, Alchemic Dream (customer support  
and community management) and Reverb 
(localisation and audio for Brazilian  
Portuguese) were added to the stable.

“ Keywords is clearly differentiated from its 
competitors by its use of games-specialised  
native staff for all languages, its ability to offer 
services flexibly on-site at clients’ premises or  
in its specialised, secure global studios, its track 
record of delivery for many of the most prominent 
games companies and by the breadth of its  
service capabilities.”

Results overview
The Group’s revenues increased by 130% to 
€37.29m (2013: €16.18m) during the period.  
This increase was spread across all lines of 
business: Localisation activities grew by 125%; 
Audio grew by 311%; and Functional Testing, 
expanded many fold, as outlined in more detail  
in the operational review.

Gross profit margins reduced modestly to 34.1% 
(2013: 34.7%) as a result of the change in the mix 
of business of the Group in 2014 compared to 
2013, particularly the higher percentage of lower 
margin functional testing revenue following the 
acquisition of Babel Media in February. 

Underlying operating expenses excluding 
one-time costs increased by a total of €4.37m  
for the period to €7.56m (2013: €3.19m) 
reflecting our investment in expansion but were 
maintained at approximately 20% of revenues. 
The one-time costs included IPO costs of nil 
(2013: €1.12m), non-cash costs related to share 
option expenses of €0.16m (2013: €0.07m), 
amortisation of intangible assets of €0.47m 
(2013: nil) and costs of acquisition and 
integration of €1.46m (2013: €0.07m). 

The Group reported adjusted profit before tax 
(before IPO expenses, share option charges, 
amortisation of intangible assets, costs of 
acquisition and integration and foreign currency 
movements) for 2014 of €5.05m (2013: €2.45m). 
Statutory profit before tax for the period was 
€3.44m (2013: €1.16m). 

We have been pleased with the progress we  
have made with integrating the businesses 
acquired. The businesses have performed  
well as part of the Group and we have been  
very encouraged by the positive responses  
from customers to the acquisitions.

In January 2015, we amended the terms of  
our acquisition of Binari Sonori to conclude  
the earn out arrangements earlier than  
originally planned with a view to integrating  
the business more closely with that of the  
core Keywords operations. More detail is  
provided in the Financial and Operating  
Review on pages 17 to 19.

We have been delighted with the integration  
of Babel Media in particular which, as the most 
directly competitive business to that of Keywords, 
presented the greatest risk and greatest potential 
return. In the 10 months under our ownership, we 
have been able to make annualised cost savings  
of over CAD$1.0m from introducing a flatter, 
leaner structure and combining our two Montreal 
locations, back office and sales and marketing 
functions. This, combined with a strong trading 
performance from Babel, has resulted in the 
business of Babel moving from a 2% return  
on sales in 2013 to a healthy 14% return on  
sales in 2014. 

We expect acquisition activity to be a feature  
of the business for the foreseeable future as  
the company takes advantage of its leadership 
position in the market and continues to 
consolidate carefully selected, earnings accretive 
businesses. As such, we continue to review a 
number of acquisition opportunities which will 
provide the Group with complementary services, 
increased scale in its existing activities or further 
geographic expansion.

13

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic Report6

Acquisitions across the global market 
since early 2014.

978

Average number of people on the 
payroll in 2014.

Chief Executive’s Review  
(continued)

Results overview continued
The Group’s effective tax rate has increased  
in line with the increased proportion of profits 
earned in higher tax rate jurisdictions including 
Canada, US, Japan and Italy. The Group’s effective 
tax rate based on the KWS measured profit 
before taxation in the period (as set out on  
page 18) was 24.0% (2013: 16.0%).

Basic earnings per share for the year, before 
one-time costs of acquisitions and integration, 
share option charges, amortisation of intangibles, 
and foreign exchange movements, was 8.54c 
compared with 5.76c for 2013. After these items, 
the basic earnings per share from continuing 
operations was 4.94c (2013: 2.14c). 

Operational review
2013 and 2014 have been years in which the 
transition to the latest generation of games 
consoles have led to some unusual trading 
patterns. In 2014, as expected, activity in the 
final quarter of the year was atypically busy 
following a less active summer period as 
publishers of console games for the PS4 and 
Xbox One chose not to release a number of titles 
in the traditional Thanksgiving and Christmas 
holiday gifting period in favour of releasing in  
Q1 2015 to take advantage of the increased 
installed base of those consoles given the strong 
sale of those devices in the holiday period. 

Overall, the Company continued its strong 
performance achieving organic growth of 23% 
while more than doubling total revenues to 
€37.29m (2013: €16.18m) including the effect  
of acquisitions. The six acquisitions made to  
date have also broadened our range of services 
and further extended our geographical reach.

Localisation testing operations, which 
accounted for 39% of Group revenue, grew by 
58% to €14.66m (2013: €9.28m). This includes 
contribution from the acquisition of Babel Media 
in February 2014. Despite having experienced  
a significant reduction in volume from a major 
client which was not as active during this period, 
this service line continued its strong growth 
thanks to its market leading reputation and 
overall healthy demand from console and  
mobile games sectors. 

Our Functional testing service, which accounted 
for 13% of Group revenue in 2014 (2013: 2%),  
was transformed into a service line with critical 
mass through the acquisition of Babel Media  
where functional testing was a larger share of its 
overall activity. We achieved revenues of €4.99m 

14

(2013: €0.35m) undertaking significant projects 
for clients including Warner Bros., Carbine  
and Bioware. 

Localisation (translation) activities, including 
contributions from Binari Sonori which was 
acquired in May 2014, increased revenues by 125%, 
to €11.97m (2013: €5.32m) and accounted for 32% 
of Group revenue. Binari Sonori’s translation and 
audio business is focussed on the console game 
market particularly for large, high production value, 
AAA game titles. In contrast the core translation 
business at Keywords and at Babel derives the 
majority of its revenue from mobile, social and 
online games. The combination of these three 
businesses has resulted in the creation of the 
market leading video games localisation services 
supplier, well represented in all types of games.

Growth in our Audio activities of 311% to 
€5.08m (2013: €1.23m) was driven both by 
organic growth and the acquisitions of Liquid 
Violet and Binari Sonori in January and May  
2014 respectively, which both performed well 
following their acquisition. Voice recordings in 
video games add considerable depth to a game 
and are expected to continue to grow as the new 
generation of consoles provide more powerful 
processors and larger storage capabilities to 
enable richer gaming content than ever before. 
Similarly, smartphones are becoming increasing 
capable gaming platforms and the addition  
of voice content to games is a trend we also 
expect to see accelerate in mobile games.

Art creation services was added to our range  
of services through the acquisition of Lakshya 
Digital in October 2014 adding revenues of 
€0.61m in the last quarter. In the face of strong 
market demand for art creation services, we 
intend to invest in organic expansion and further 
acquisitions to build this service line to match 
those of our translation and testing businesses 
in the coming years.

As we grow, we have continued to invest in  
the infrastructure to support the larger Group.  
We have benefitted from some strong additions 
to our senior leadership team following the 
acquisitions made during the year. We expanded 
our sales support, growing from one dedicated 
business development executive in 2013 to  
eight in 2014. Investment in project management, 
workflow management and financial reporting 
continues as these tools are rolled out to support 
all operations in a centralised and consistent 
manner, facilitating strong management 
reporting and control. 

KEYWORDS STUDIOS PLCGROWTH IN SERVICE LINE REVENUES

Localisation testing (m) 

€14.8m
h58%

15

12

9

6

3

0

€14.8

€9.3

2013

2014

Functional testing (m) 

€5.0m
h€4.7m

5

4

3

2

1

0

€5.0

€0.3
2013

2014

Audio/Voiceover services (m)

Art creation services (m)

€0.6m

0.8

0.6

0.4

0.2

0

€0.6

€Nil
2013

2014

€5.1m
h311%

6

5

4

3

2

1

0

€5.1

€1.2

2013

2014

Localisation services (m)

€12m
h125%

12

10

8

6

4

2

0

€12.0

€5.3

2013

2014

We also continue to invest in talent and our 
growth helps us to attract and retain talent,  
as candidates can see exciting opportunities  
for career progression throughout the Group.  
The Group employed an average of 978 people  
in 2014 (2013: 371).

Outlook
With the installed base for the new generation  
of consoles having reached what many believe to 
be the tipping point following the 2014 holiday 
season, 2015 is expected to be the first solid, 
post transition year in the console game sector 
and we are looking forward to returning to more 
normal trading patterns as a result. 

Strong demand at our recently acquired Lakshya 
Digital art outsourcing business will be met by 
investment in expanding its resource base in 
India as well as a small studio in Seattle to  
help manage and scale the business, while 
maintaining quality.

In January 2015, to better serve the multiplayer 
games segments, we opened a localisation  
and project management office in Barcelona in 
order to access local talent pools. This modest 
investment is already bearing fruit with some 
new client wins.

Entering 2015 with six lines of business, we feel 
confident that the synergies already experienced 
between the business units will continue to build 
through 2015 and beyond, as we continue to 
identify and convert cross selling opportunities. 
We expect to focus on opportunities to grow our 
newer service lines to achieve a good balance 
with our other business lines. In particular, the  
art outsourcing market is expected to yield some 
interesting acquisition candidates as we seek 
opportunities to extend our services in that  
area as well as broaden our geographic spread  
to better enable us to leverage the synergies 
with our other services. 

We will continue to manage our businesses in  
a lean and agile manner to optimise resourcing 
levels across the business and to leverage the 
benefits of centralised functions across a larger 
group while operating locally to our clients, 
enabling us to best interpret their needs. 2015 
will be another busy year for the Group as  
we make further progress with integrating 
acquisitions and realise the full year benefits  
of acquisitions made through 2014, whilst also 
driving growth both organically and through 
further selective acquisitions.

15

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportChief Executive’s Review  
(continued)

Principal risks and uncertainties
Keywords is a fast growing but relatively small 
Group operating in a wide spread geography. The 
markets we operate in are fragmented in terms 
of the suppliers of services but our client base  
is relatively concentrated with a number of very 
large, global suppliers at the head and a large  
tail of small, independent developers. The market 
is highly dynamic, with technology, business 
models and consumer tastes evolving constantly. 
In this environment Keywords has the objective 
of becoming the leading global supplier of 
localisation, testing, audio and other related 
services to the industry and sees the following 
risks as it pursues this objective.

The Principal risks associated with the Group’s 
strategy can be divided into:
1.  General business risks for any international 

company;
Industry related risks; and

2. 
3.  Those specific to the Keywords Group and  

its strategy.

Beyond the general business risks associated 
with any international company, the principal 
risks related to the industry or more specifically 
to Keywords and its strategy, as identified by the 
management and the Board, are set out below:

A)  External risks
Exposure to large customers: 
The Company’s client base principally comprises 
global game companies whose revenues are in 
the billions and hundreds of millions of Dollars. 
Our top five clients account for 49% (2013: 61%) 
of the company’s revenues. These companies 
have exacting standards and demand a high 
quality of service. Any failure in this regard  
or breakdown in the relationships at the top  
level could cause considerable damage to  
the business. The potential impact is partially 
mitigated through the company’s highly flexible 
resource base and its expansion continues to 
reduce its exposure to any single large client.

Confidence of the City and investors:
Keywords floated on AIM in July 2013 with an 
expressed set of objectives of growing the 
business organically and by acquisition. Should  
the Company lose the confidence of investors,  
the Company’s rating will suffer and this in turn 
will affect its ability to raise money for or place 
shares to pay for acquisitions. However, the 
Company makes every effort to communicate 
regularly with investors via announcements  
and face to face contact and this effective 
communication of how it continues to execute  
on its stated growth strategy and successfully 
integrate the businesses it acquires should 
continue to maintain the confidence of  
its investors.

Sudden business interruption:
Keywords is a global business and needs to 
minimise business interruptions and be able to 
continue servicing customers. This threat could  
be internal such as a major failure in its IT systems 
but also external such as the Group experienced 
and managed during the 2011 Japan earthquake 
and tsunami. The Group’s multiple, full service, 
delivery hubs provide for a good level of 
contingency and, supported by a solid business 
continuity plan and comprehensive insurance,  
the effects of such disasters can be managed.

B)  Internal risks 
Security:
The industry requires the highest standards  
of security within a company offering services 
such as Keywords. Security breaches may lead  
to piracy, disruption of clients’ marketing plans, 
loss of competitive edge and could result in 
compensation claims. Keywords maintains 
physical and data security policies and 
procedures which are regularly audited  
by its larger clients.

Success of acquisitions: 
Keywords has embarked on an acquisition 
strategy to reinforce its global growth.  
Managing such acquisitions successfully  
and embedding the Keywords culture will be  
a crucial ingredient of success. Failure to do  
so will have adverse consequences such as 
management distraction, disposal and reduced 
profit. Whilst middle management is relatively 
inexperienced in this regard, this is mitigated by 
the considerable experience within the senior 
management team and across the Board. The 
group is actively involving middle management  
in the acquisition process to broaden the 
experience and our capabilities in executing  
and integrating acquisitions.

C)  Financial risks
Adequate overseas financial controls: 
As a business like Keywords grows rapidly, global 
financial controls, and regular audits need to be  
in place to ensure smooth, timely and accurate 
reporting to satisfy the relevant accounting 
bodies to local branches as well as the Board. The 
Group has invested and continues to invest in its 
financial reporting functions to facilitate strong 
reporting and management control as it grows.

Andrew Day  
Chief Executive 
April 14, 2015

16

KEYWORDS STUDIOS PLC 
 
Financial and Operating Review

Strong balance sheet 

for further growth 

Group performance
2014 was a year of profitable growth and 
expansion for the Group. This has been achieved 
against the backdrop of a games market which 
was unexpectedly quiet in the first half of the 
year due to a lull following the intense activity 
that accompanied the launch of the Xbox One 
and PlayStation 4 consoles in November 2013, 
and the consequent launches of a significant 
number of larger console titles being moved  
from the pre-Christmas trading period to the  
first quarter of 2015. This created a busier 
fourth quarter of the year, as foreseen at  
the time of the Company’s interim results.

The original core service lines continued to grow 
strongly and were strengthened significantly  
by the acquisition of Babel Media Group, Binari 
Sonori and Liquid Violet. In addition the Group 
began its diversification in to the video game  
art outsourcing market, in line with its stated 
strategy, with the acquisition of Lakshya Digital 
in October 2014. 

Keywords geographic reach continued to grow 
through the opening of the Keywords’ Singapore 
studio, and through acquisitions in New Delhi, 
Pune, Los Angeles, London and Milan. 

Revenue
Revenue for 2014 was up 130% at €37.3m 
(2013: €16.2m) due to both organic growth and 
acquisitions. The organic growth rate, excluding 
all acquisitions, was up 23% which was very 
encouraging considering the market conditions 
encountered in the first half of 2014.

Revenue mix
Revenues increased across all lines of business in 
2014, both organically and through acquisitions, 
compared with 2013. 

The acquisitions and the opening of the 
Singapore studio during the period have greatly 
increased the Group’s presence in North America 
and in Asia. The sales mix by region based on the 
Group’s operational jurisdictions are as follows:

The new acquisitions have improved the balance 
of the sales mix considerably. The Group’s 
dependence on localisation testing has been 
reduced to 39.3% of sales in 2014 from 57.4%  
in 2013. Localisation testing services grew 
strongly by 58% with sales of €14.7m in 2014 
(2013: €9.3m), in part due to additional services 
from Babel Media and the increased number of 
console titles launched in 2014 and early 2015 
compared to 2013.

The acquisition of Babel Media has markedly 
strengthened functional testing with sales of 
€5.0m (2013: €0.3m) which represented 13.4% 
of Group sales (2013: 2.2%). Audio services 
revenue quadrupled to €5.1m in 2014 (2013: 
€1.2m), reflecting the acquisitions of Binari 
Sonori and Liquid Violet. As a result audio 
services have grown to represent 13.6% of  
Group sales, up from 7.7% in 2013. Lakshya, 
which was acquired in October 2014, delivered 
€0.6m in sales for our new Art Creation services 
line, which accounted for 1.6% of Group sales  
but will become a larger part of the sales mix 
next year.

Localisation services revenue grew by 125% to 
€12.0m (2013: €5.3m), and continued to make  
up a stable proportion of Group revenues at 32% 
(2013: 32.8%). This was due to the 40% organic 
growth delivered by the existing Keywords 
business, in addition to the contributions from 
Binari Sonori, and to a lesser extent, Babel Media. 

Europe
Asia
North America

Year ended  
31 December 
2014 
%

Year ended 
31 December 
2013 
%

46
9
45

100

69
7
24

100

Gross margin 
Gross profit for the year was €12.7m (2013 of 
€5.6m). The gross margin percentage reduced 
very slightly to 34.1% (2013: 34.7%). The most 
significant impact on the gross margin in 2014 
was as a result of the increase in functional 
testing as a proportion of Group sales, as it 
commands a lower gross margin than the  
Group’s other services. This was partially  
offset by a small positive effect from the larger 
weighting of Audio services following the 
acquisitions of Binari Sonori and Liquid Violet.

Operating profit (“EBITDA”)
EBITDA is a measure of operating profit used  
by the Board, which excludes depreciation, 
amortisation, share option expenses and 
one-time costs related to merger and acquisitions 
and to the IPO. For 2014, EBITDA increased 123% 
to €6.02m, compared with €2.69m for 2013. 

17

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportFinancial and Operating Review  
(continued)

Operating profit (“EBITDA”) continued
Operating Profit and Adjusted Profit Before 
Tax for Year Ended 31 December 2014

Year ended  
2014 
€’000s

Year ended  
2013 
€’000s

3,436 

Statutory profit before tax
Add back costs excluded 
from Group’s measure of PBT  1,618 
KWS measured profit 
before tax 
Add back depreciation  
and interest

5,054 

964 

1,158 

1,296 

2,454 

238 

Earnings before interest, 
tax, depreciation and 
amortisation

Details of costs excluded 
from Group’s measure  
of PBT
Costs of acquisition  
and integration
Costs of Initial  
Public Offering
Share option expense
Foreign exchange loss/(gain)
Amortisation of intangibles

6,018

2,692 

1,461 

–

–
156 
(467)
468 

1,124 
71 
101
–

1,618

1,296 

During the year there was some restructuring  
of some of the newly acquired entities in order  
to cut costs and to realise synergies over time. 
Operating expenses excluding depreciation, 
increased by €3.78m to €6.70m (2013: €2.92m) 
mainly due to the new acquisitions and the 
opening of the Singapore studio but these  
costs decreased slightly as a percentage of  
sales from 18.1% to 18.0% of sales. 

Net finance costs
During 2014 there was net finance income of 
€0.36m compared to an expense of €0.07m  
in 2013 primarily due to the impact of foreign 
exchange gains. Foreign exchange gains of 
€0.5m (2013: loss of €0.1m) on translation were 
created mainly due to the weakening of the Euro 
against Sterling, Canadian Dollar and US Dollar. 
The interest expense of €0.06m (2013: nil) is 
largely due to the interest on certain finance 
leases which exist within Babel Media.

Adjusted Profit before Tax
Adjusted Profit before Tax is a measure of 
profitability of the business used by the Board to 
measure the more meaningful underlying profit 
generation of the Group. This measure excludes 
one-time expenses, such as the expenses of the 

18

IPO, and also share option expenses and foreign 
currency gains or losses. Adjusted profit before 
tax for 2014 was €5.05m compared with €2.45m 
in 2013.

Taxation
The Group’s effective tax rate has increased  
in line with the increased proportion of profits 
earned in higher tax rate jurisdictions including 
Canada, US, Japan and Italy. The Group’s effective 
tax rate based on the KWS measured profit 
before taxation in the period (as set out in  
the previous table) was 24.0% (2013: 16.0%). 

Foreign exchange
Keywords does not hedge foreign currency profit 
and loss translation exposures. The Group’s 
results are, therefore, effected by movements in 
exchange rates and the foreign gains and losses 
incurred during the year are set out in the net 
finance costs section above.

Dividend
The Company has a progressive dividend policy, 
subject to the retention of funds needed to fund 
future growth of the Group’s business and its 
strategic aims. 

Basic earnings per share
Basic earnings per share for the year, before 
one-time costs of acquisitions and integration, 
share option charges, amortisation of intangibles, 
and foreign exchange movements, was 8.54c 
compared with 5.76c for 2013 which excluded 
the one time IPO costs as well. Basic earnings  
per share based on the statutory profit after  
tax was 4.94c (2013: 2.14c).

Cash flow and debt
The Group continues to operate without any 
financing debt. The Group generated operating 
cash of €1.90m for the year, compared with 
€2.29m for 2013. However, during the year, the 
Group also accumulated multimedia tax credits  
in Quebec of €1.4m (2013: €0.15m) which will  
be claimed during 2015. The total multimedia  
tax credit accrual amounted to €3.0m as at 
December 31, 2014. 

The Group made four acquisitions to strengthen 
the business during the year with a net cash 
outflow on consideration payments of €8.9m, 
€3.0m repayments of borrowings in Babel and  
an additional €1.5m in acquisition expenses and 
integration expenses. Investment in fixed assets 
amounted to €1.3m (2013: €0.39m) reflecting 
the cost of bringing the Babel Media and KWS 
Montreal operations together into one facility, 
relocating Babel Media India to the Lakshya 
studio in Gurgaon and fitting out the Singapore 
office. Additionally, there was ongoing purchases 
of games testing equipment.

The issue of new shares via a Placing in May 
generated net proceeds of €7.3m. In 2013 the 
issue of new shares in the IPO generated gross 
proceeds of €11.6m. Expenses related to the  
IPO in 2013 amounted to €1.40m, of which 
€0.3m was capitalised against share premium.

Cash and cash equivalents decreased from 
€15.3m to €11.01m excluding accrued 
multimedia tax credits of €3.0m (2013: €0.2m).

Following the interim dividend payment of  
0.36p per share on October 22, 2014, the Board 
recommends a final dividend of 0.74p per share, 
which will make the total dividend for the year 
ending December 31, 2014 1.10p per share, a 
10% increase over 2013. Subject to shareholder 
approval at the Annual General meeting, the  
final dividend will be paid on June 26, 2015 to  
all shareholders on the register at June 5, 2015.  
The final proposed dividend will cost an 
estimated €443,200.

Events after the reporting period
On March 26, 2015 the government of Quebec 
announced in their budget the reversal of the 
earlier reduction of their multimedia tax credits 
from 37.5% of the cost of qualifying labour to 
30%, with immediate effect.

On January 20, 2015 the Company agreed with 
the selling shareholders of Binari Sonori S.R.L.  
to vary the terms of the acquisition agreement 
bringing to a close the earn out conditions 12 
months earlier than originally agreed and thereby 
integrate the businesses more closely with  
the rest of the Group. Under the terms of the 
acquisition, deferred consideration of no more 
than €4.0m could have been payable calculated 
by reference to the profit before interest and  
tax of Binari Sonori in the years to December 31, 
2014 and December 31, 2015. Under the terms 
of the agreement, the Company agreed to  
pay to the selling shareholders total deferred 
consideration of €300,000 which has been 
satisfied by the issue of 158,250 new ordinary 
shares of Keywords at a price of 145.47 pence 
per share. 

On January 18, 2015 the Company acquired the 
entire issued share capital of Reverb Localização 
– Preparação de Documentos Ltda (“Reverb”),  
a company registered in Brazil. Reverb provides 
localisation and audio management services for 
Brazilian Portuguese for some of the leading 
games publishers. 

KEYWORDS STUDIOS PLCAdjusted EBITDA Margin
The Board uses an adjusted measure of EBITDA 
to monitor the performance of the Group. This 
measure excludes foreign exchange gains or 
losses, any one-time expenses and the cost  
of employee share option awards.

Adjusted Operating Profit Margin
The Board also uses an adjusted measure of 
operating profit to monitor the performance of 
the Group. This measure similarly excludes foreign 
exchange gains or losses, any one time expenses, 
and the cost of employee share option awards.

Non-financial performance is measured by: 
Resource deployment
The Board reviews the efficiency at which the 
Group is deploying its staff resources to ensure 
optimum staffing strategies and utilisation rates 
are being deployed.

Business won/lost
The Board reviews the levels of new business 
won and lost, and monitors the reasons for both, 
to ensure that the services being offered to the 
market are appropriately priced and relevant.

Andrew Lawton
Chief Financial Officer
April 14, 2015

Under the terms of the agreement, a total 
consideration of up to €300,000 is to be paid  
in cash to the sellers.

On January 9, 2015, the Directors incorporated 
Keywords International Barcelona SL, a company 
registered in Spain, as part of the Group’s 
continuing geographic expansion.

On January 6, 2015 the Company acquired the 
entire issued share capital of Alchemic Dream Inc., 
a company registered in Canada. Alchemic Dream 
specialises in providing cost effective and flexible 
customer care services to the video game 
publishers. Under the terms of the agreement, 
which is expected to be earnings enhancing,  
a maximum total consideration of CAD$1.25m  
in cash will be paid to the sellers dependent on 
certain closing balance sheet related adjustments 
which are still to be calculated.

On December 17, 2014 an employee benefit  
trust (“EBT”) was set up, in which to “warehouse” 
Keywords Studios shares in preparation for the 
exercise of options and the vesting of awards  
in the future. The EBT was created to allow the 
flexibility to issue grants of options and awards 
which exceed the 5% issued share capital of the 
Company. In the current year to date 200,000 
ordinary shares of Keywords at a price of 145.00 
pence have been bought by the EBT at a gross 
cost of €372,320.

Key performance indicators
We monitor our financial performance against a 
number of different benchmarks. These are set in 
agreement with the Board and used to evaluate 
progress against our strategy.

Financial performance is measured by: 
Revenue Growth 
Revenue Growth is measured by line of business 
and overall against the Board’s strategic goal to 
grow organically and by acquisition.

Gross Profit
Gross Profit is a key measure of the Group’s 
pricing strategies, use of resources and its  
ability to optimise resource utilisation.

Overhead costs by location
The Board monitors the overheads to ensure the 
costs in each location are in line with the level of 
business being generated.

19

ANNUAL REPORT AND ACCOUNTS 2014IIIIIStrategic ReportBoard of Directors

Ross Graham (67)
Independent Non-Executive Director  
and Chairman

Ross Graham has extensive executive and 
non-executive experience in the technology 
sector. He worked from 1987 to 2003 at  
Misys plc, a global financial software product  
and solutions provider. He joined Misys as 
Finance Director upon its flotation, latterly 
becoming corporate development director,  
where he played a key role in developing and 
implementing its acquisition strategy. Ross  
also held a non-executive directorship at Psion 
plc from 2005 until 2012 when that company 
was successfully sold to Motorola Solutions Inc. 
During his time at Psion, he held various roles 
including the senior independent directorship 
and chairman of the audit and remuneration 
committees. He was also a non-executive 
director at Wolfson Microelectronics Plc and  
was previously senior independent director and 
the audit committee chairman prior to its sale  
to Cirrus Logic Inc. last year. Ross qualified as a 
chartered accountant with Arthur Young in 1969 
and was made a partner of that firm in 1981. 
He is a Fellow of the Institute of Chartered 
Accountants of England & Wales. Ross was 
appointed Director and Chairman of Keywords 
prior to the flotation in July 2013.

20

Andrew Day (51)
Group Chief Executive Officer 

Andrew Lawton (52)
Group Finance Director 

Andrew has a background in technology, 
manufacturing and business services  
through corporate development and general 
management roles within both publicly quoted 
and private companies. Andrew started his  
career in 1983 at Rothmans International PLC  
in production management. From 1986 to 1993 
he had responsibility for corporate development 
activities at Britannia Security Group PLC, TIP 
Europe PLC and Brent International PLC before 
holding the position of Divisional Managing 
Director at Brent International PLC for six  
years. Andrew was Chief Executive Officer of 
interactive retail software developer, Unipower 
Solutions and Head of Retail and CPG for EMEA 
at NYSE listed advanced analytics business, FICO, 
before joining Keywords as its Chief Executive 
Officer in April 2009. 

Andrew Lawton has extensive experience  
within the video games industry, FMCG and 
multi-site retail. He was previously CFO of  
the fast growing international business, Sony 
Computer Entertainment Europe where he  
joined as a founding member of the PlayStation 
business in 1994 and supported its growth  
to over €3bn and 1000 employees. In addition  
to providing strong financial management,  
his previous responsibilities have been broad-
ranging, including Finance, IT, Digital Operations 
and Business Transformation. Andrew was 
appointed to the role of Group Finance Director  
in July 2014. He is a Member of the Institute  
of Chartered Accountants.

KEYWORDS STUDIOS PLCDavid Reeves (67)
Independent Non-Executive Director

Giorgio Guastalla (45)
Non-Executive Director

Giorgio Guastalla is co-founder of Keywords.  
Prior to establishing Keywords in Ireland in  
1998, Giorgio held various positions in marketing 
and IT at Brent International PLC based in the US, 
Spain, UK and France. In 2002 Giorgio founded 
Italicatessen Ltd., a company operating in the 
food sector. Giorgio was CEO of Keywords until 
2009 before concentrating on his other business 
interests and moving to a non-executive Director 
role at Keywords Studios.

David has spent over 30 years in management 
roles within multinational companies. He began 
his career as an operational research consultant 
before moving overseas with RJ Reynolds 
Nabisco where he worked from 1979 to 1991, 
becoming the Marketing Director in 1986 and 
Worldwide Marketing Director in 1989. In 1991, 
David served as the General Manager and Vice 
President of Marketing in Tokyo for Mitsubishi 
Shoji JV Technology Company. David has 
considerable experience in the computer 
entertainment industry. David was the Managing 
Director for Sony Computer Entertainment 
(PlayStation) from 1995 until his appointment  
as its Executive Vice President in 1999 and 
President in 2003. Throughout his career,  
David has developed knowledge of the various 
working styles of European, American and Asian 
corporations. He was appointed to the Board  
of Keywords Studios Limited on May 29, 2013.

21

ANNUAL REPORT AND ACCOUNTS 2014IIIIGovernance ReportDirectors’ Report

The Directors present the annual report together with the audited consolidated financial statements for the year ended December 31, 2014.

Disclaimer
The purpose of this Annual Report and Financial Statements is to provide information to the members of the Company. The Annual Report and Financial 
Statements have been prepared for, and only for, the members of the Company, as a body, and no other persons. The Company, it’s Directors and 
employees, agents or advisers do not accept or assume responsibility to any other person to whom this document is shown or into whose hands  
it may come and any such responsibility or liability is expressly disclaimed.

The Annual Report and Financial Statements contain certain forward-looking statements with respect to the operations, performance and financial 
condition of the Group. By their nature, these statements involve uncertainty since future events and circumstances can cause results and developments 
to differ materially from those anticipated. The forward-looking statements reflect knowledge and information available at the date of preparation of this 
Annual Report and Financial Statements and the Company undertakes no obligation to update these forward-looking statements. Nothing in this Annual 
Report and Financial Statements should be construed as a profit forecast. 

Results and dividends
The results for the year are set out on page 13. Dividends paid and proposed are set out on page 44. The Board is proposing a final dividend of 0.74p per share 
following the payment of an interim dividend of 0.36p per share on October 21, 2014. The proposed total dividend for the year is therefore 1.1p per share.

Directors and changes to the Board
The Company was formed on May 29, 2013, when Andrew Day, David O’Connor, David Reeves and Giorgio Guastalla were appointed to the Board.  
Ross Graham was appointed to the Board on July 8, 2013. 

During the year David O’Connor resigned from the Board on July 31, 2014 and Andrew Lawton was appointed as Group Finance Director after joining the 
Board on July 1, 2014. Details of members of the Board at December 31, 2014 are set out on page 21.

Going concern
In view of the Group’s resources, cash at December 31, 2014 of €11.01m, free cash flow in 2014 of €1.90m, results of operations, excluding acquisition and 
integration costs, and the overall financial condition of the Group, the Directors have reasonable expectation that the Group has adequate resources to 
continue in operation for the foreseeable future. For this reason, the Directors continue to adopt the going concern basis in preparing the financial statements.

Political donations
No political donations were made in the year.

Directors and their interests
A list of Directors, their interests in the ordinary share capital of the Company, their interests in its long-term performance share plan and details of their 
options over the ordinary share capital of the Company are given in the Directors’ remuneration report on page 25. No director had a material interest in any 
significant contract, other than a service contract or contract for services, with the Company or any of its operating companies at any time during the year.

The names of all persons who, at the year end, were Directors of the Company can be found on page 21 under The Board of Directors.

Corporate Governance
Compliance with UK Corporate Governance Code
Keywords is committed to high standards of corporate governance throughout the Group. As a company whose shares are traded on AIM, it is not required 
to comply with all the requirements of the UK Corporate Governance Code 2012 (“the Code”). However, the Board recognises the importance of, and is 
committed to, ensuring that effective corporate governance procedures are in place as appropriate for a public company of its size and complexity and  
in the light of the risks and challenges it faces. 

The Group’s corporate governance arrangements are set out below:

The Board
The Board is comprised of two Executive and three Non-Executive Directors. The Board considers that Ross Graham and David Reeves are independent  
in character and judgement and that there are no relationships or circumstances which are likely to affect their independent judgement.

The Board is responsible for the overall management of Keywords, our strategy and long-term objectives. It provides leadership to Keywords having 
regard to the interests of shareholders and other stakeholders.

Audit Committee
The Audit Committee is chaired by David Reeves. Ross Graham is the other Committee member. The Audit Committee is responsible for assisting the Board 
in fulfilling its financial and risk responsibilities. The Audit Committee oversees our financial reporting, risk management and internal control procedures, 
and reviews the work of external auditors.

22

KEYWORDS STUDIOS PLCRemuneration Committee
The Remuneration Committee is responsible for determining the remuneration of the Chairman, executive Directors, the Company Secretary and senior 
executives of Keywords.

For further information please see pages 25 and 26.

Internal controls and risk management
The Board has overall responsibility for the Group’s system of internal controls. The system is designed to manage, rather than eliminate the risk of failure 
to achieve business objectives, and can only provide reasonable assurance against material misstatement or loss.

The Directors believe that the Group has internal control systems in place appropriate to the size and nature of the business. The key elements are:
•  Group Board meetings, at a minimum of eight times per year, with reports from and discussions with senior executives on performance and key risk 

areas in the business;

•  monthly financial reporting, for the Group and for each subsidiary, of actual performance compared to budget and the prior year;
•  annual budget setting; and
•  a defined organisational structure with appropriate delegation of authority.

The Board also receives a report from the external auditor on matters identified in the course of the statutory audit.

Substantial shareholdings
At December 31, 2014, the Company had been notified, in accordance with the Disclosure and Transparency Rules, of the following interests in its ordinary 
share capital:

Name

P.E.Q. Holdings Limited
Andrew Day
Schroders Investment Management
Liontrust Asset Management
Artemis Investment Management
Legal & General Investment Management
Invesco Perpetual
Hargreave Hale
Kabouter Management

Shares

11,978,736
5,296,573
3,874,843
3,805,839
3,250,000
2,830,000
2,621,035
2,200,000
1,900,000

%

25.4
11.2
8.2
8.1
6.9
6.0
5.6
4.7
4.0

Future developments
Important events since the financial year end are described on page 15 of the Chief Executive’s Review and future developments are described in the 
strategy section of the Strategic Report on page 6.

People and organisation
Keywords is, and always has been, dependent on the quality and commitment of its entire staff to provide and maintain the high levels of services 
expected by the Group’s clients. 

The average headcount reached 978 for 2014 with peak employment of 1,245 in November 2014. Keywords permanent staff complement averaged  
345 during 2014. This permanent headcount is supplemented with employees on short-term contracts as activity changes throughout the year.

The Group continues to give full and fair consideration to applications for employment made by disabled persons, having regard to their respective 
aptitudes and abilities. The policy includes, where practicable, the continued employment of those who may become disabled during their employment  
and the provision of training and career development and promotion, where appropriate. The Group has continued its policy of employee involvement  
by making information available to employees on matters of concern to them. Many employees are stakeholders in the Company through participation  
in share option schemes and a long-term performance share plan. 

The Group has not disclosed further details on employment of disabled persons or employee involvement as it has less than 250 employees within the UK.

Corporate responsibility
Keywords seeks to be a socially responsible Group which has a positive impact on the communities it operates in. By the nature of the business, we employ 
a diverse workforce, with many nationalities. No discrimination is tolerated, and we endeavour to give all employees the opportunity to develop their 
capabilities. We provide an excellent working environment, the latest technology and appropriate training.

Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual Report and Financial Statements.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have prepared the Group and 
Company financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European Union (“EU”). 

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of 
affairs of the Company and the Group and of the profit or loss of the Group for that period. The Directors are also required to prepare financial statements 
in accordance with the rules of the London Stock Exchange for companies trading securities on the Alternative Investment Market.

23

ANNUAL REPORT AND ACCOUNTS 2014IIIIGovernance ReportDirectors’ Report
(continued)

Statement of Directors’ responsibilities continued
In preparing these financial statements the Directors are required to:
• 
•  make judgements and estimates that are reasonable and prudent;
• 

select suitable accounting policies and then apply them consistently;

state whether IFRS as adopted by the EU have been followed, subject to any material departures disclosed and explained in the Group and Company 
financial statements respectively; and

•  prepare the financial statements on a going concern basis, unless it is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and disclose 
with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements and 
the Directors’ remuneration report comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the 
Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors as at the date of this report, whose names and functions are listed in the Board of Directors on page 21, confirm that:
•  do far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
• 

the Director has taken all the steps that he or she ought to have taken as a Director in order to make himself/herself aware of any relevant audit 
information and to establish that the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

Website publication
The Directors are responsible for ensuring the annual report and the financial statements are made available on a website. Financial statements are 
published on the Group’s websites in accordance with legislation in the United Kingdom governing the preparation and dissemination of financial 
statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the Group’s websites is the responsibility of  
the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

By order of the Board

Andrew Lawton
Company Secretary
April 14, 2015

24

KEYWORDS STUDIOS PLCDirectors’ Remuneration Report

Dear fellow shareholder,
It is my pleasure to present the Directors’ remuneration report for the period ended December 31, 2014.

It is my hope that you find this a clear and comprehensive report and I look forward to hearing the views of our investors on the information presented 
here over the coming months. We will carefully monitor emerging practice in this area as well as guidance from investor representative groups.

We operate a simple remuneration structure made up of base salary and benefits, a bonus plan and share option scheme, and a long-term incentive plan, 
which provide a clear link between pay and our key strategic priorities.

The Board of Directors
The Board of Directors have a duty to act in the best interests of their shareholders when determining remuneration. It is their responsibility to promote 
the long-term success of the company while also considering the employees, suppliers, customers and other external factors which may be impacted by 
remuneration decisions.

Executive Directors will be responsible for developing and implementing remuneration strategy for the Group. Non-Executive Directors will be responsible 
for constructively reviewing and contributing to this strategy.

The Remuneration Committee
The members of the Remuneration Committee are Giorgio Guastalla (committee Chairman), David Reeves and Ross Graham. The members are all 
Non-Executive Directors.

The remit of the Committee is primarily to determine and agree with the Board the framework or broad policy for the remuneration of the Company’s 
Executive Directors, and if required by the Board, the Senior Management of the Group. 

Non-Executive Directors, who are the members of the remuneration committee, should oversee Executive remuneration. The remuneration of the 
Chairman of the Board is determined by the Remuneration Committee. The remuneration of the Non-Executives is a matter for the Executive member  
of the Board in conjunction with the committee Chairman. 

No Director or Senior Manager is involved in any discussion or decision about his own remuneration.

The Remuneration Committee consists of Non-Executive Directors all of whom are independent with no personal financial interest, other than as shareholders, 
in the decisions of the Committee. The remuneration committee secretary will be the company human resource manager. By invitation, other members of the 
Board may attend the Committee’s meetings. 

Meetings
The Remuneration Committee is planned to meet at least three times a year. In the year ended December 31, 2014, the remuneration committee met  
on four occasions.

Directors’ emoluments and pension contributions
The aggregate remuneration for the Directors of the Company, for service in all capacities for the period year ended December 31, 2014 was €510,128 
(2013: €197,965). The period was from incorporation in July, 2013 to the end of the year. The remunerations of individual Directors were as follows.

2014

2013

Bonus 
€

Pension 
€

Andrew Day
David O’Connor
David Reeves
Giorgio Guastalla
Ross Graham
Andrew Lawton

Salary  
or fees  
€

125,056
56,817
55,965
43,383
57,948
54,910

62,500
–
–
–
–
16,537

394,079

79,037

–
–
–
–
–
–

–

Share  
options 
€

28,043
–
–
–
–
8,969

Total  
€

215,599
56,817
55,965
43,383
57,948
80,416

Salary  
or fees 
€

62,500
47,500
26,407
24,070
23,223
–

37,012

510,128

183,700

Bonus 
€

Pension 
€

–
–
–
–
–
–

–

–
–
–
–
–
–

–

Share  
options 
€

9,005
5,260
–
–
–
–

Total 
€

71,505
52,760
26,407
24,070
23,223
–

14,265

197,965

25

ANNUAL REPORT AND ACCOUNTS 2014IIIIGovernance ReportDirectors’ Remuneration Report
(continued)

Directors’ interest in shares
The interests of each person who was a director of the Company as at December 31, 2014 (together with interests held by his or her connected persons) were:

Giorgio Guastalla5
Andrew Day
David Reeves
David O’Connor6
Ross Graham

5  Giorgio Guastalla’s indirect shareholding arises out of his 90% holding in P.E.Q. Holdings Limited.
6  David O’Connor resigned as a director on July 31, 2014.

The outstanding awards granted to each director of the Company are as follows.

Long-Term Investment Plan

2014 
Number

2013 
Number

10,780,862
5,296,573
16,260
–
30,490

10,780,862
5,296,573
16,260
12,195
–

16,124,185

16,105,890

Andrew Day
David O’Connor
Andrew Lawton

Share Option Plan

Andrew Day

David O’Connor

Start of year 
Number

86,593
65,811
–

152,404

Awarded 
Number

–
–
50,000

50,000

Vested 
Number

–
–
–

–

Lapsed 
Number

–
65,811
–

End of year 
Number

86,593
–
50,000

Vesting 
date 

July 12, 2016
–
July 3, 2017

65,811

136,593

–

Start of year 
Number

Awarded 
Number

Vested 
Number

Lapsed 
Number

21,167
21,167
21,168

63,502

4,490
4,490
4,490

13,470

76,972

–
–
–

–

–
–
–

–

–

–
–
–

–

–
–
–

–

–

–
–
–

–

4,490
4,490
4,490

13,470

13,470

End of year 
Number

21,167
21,167
21,168

63,502

–
–
–

–

63,502

Vesting 
date

July 12, 2015
July 12, 2016
July 12, 2017

–

–
–
–

–

–

Awards of shares will vest on the dates shown. In the event that a director ceases to be an employee of the Group for reasons other than death, 
retirement, redundancy, injury, ill-health or disability before the vesting date, then the rights to the award will lapse, unless the Remuneration  
Committee recommend otherwise.

Awards are subject to further performance conditions once granted.

Transactions with Directors
During the year, there were no material transactions between the Company and the Directors, other than their emoluments.

All transactions between the Group and the Directors are set out in the notes to the financial statements, including Note 24 on related party transactions.

Giorgio Guastalla
Chairman of the Remuneration Committee

26

KEYWORDS STUDIOS PLCDirectors’ Remuneration Policy Report

The Committee reserves the right to make any remuneration payments and payments for loss of office, notwithstanding that they are not in line with the 
policy set out below, where the terms of the payment were agreed (i) before the policy came into effect or (ii) at a time when the relevant individual was 
not a director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a director of the 
Company. For these purposes “payments” includes the Committee satisfying awards of variable remuneration and, in relation to an award over shares,  
the terms of the payment are “agreed” at the time the award is granted.

The Remuneration Committee determines the Company’s policy on executive directors’ and if required, senior management remuneration. The objectives 
of this policy are:
• 

to reward executive directors and senior management in a manner that ensures that they are properly incentivised and motivated to perform in the 
best interests of shareholders; 
to provide a level of remuneration required to attract and retain high calibre executive directors and senior management;
to encourage value creation through consistent and transparent alignment with the agreed company strategy;
the Remuneration Committee takes into account the performance of the individual, comparisons with peer company companies and reports from 
external independent consultants. The experience of the individual and his/ her level of responsibility are also taken into account;

• 

• 

• 

•  ensuring the total remuneration packages awarded to executive directors comprise of both performance-related and non-performance-related 
remuneration, designed to motivate the individual, align interests with shareholders and comply with corporate governance best practice; and
to ensure that any remuneration awarded is deserved and is aligned to the shareholders’ interests. 

• 

Remuneration components
Various remuneration components are combined to ensure an appropriate and balanced remuneration package that reflects the business unit,  
the employee’s position in the company and professional activity as well as market practice. 

The remuneration components are comprised of the following elements:
•  Fixed remuneration (basic salary);
•  Performance-based remuneration (variable salary); 
•  Pension schemes; 
•  Other benefits; and 
•  LTIP (long-term incentive plan).

For Non-Executive Directors there is only one component, a base fee.

Basic salaries and benefits
Basic salaries should initially be determined to reflect first the role and the responsibility of the individual within that role while also upholding the 
principle of paying no more than is necessary.

The basic salaries of executive directors and senior management are reviewed annually having regard to personal performance, company performance, 
significant changes in their responsibilities and competitive market practice.

Any increases in basic salary should be disclosed and justified. 

Performance bonus
Under current arrangements, which will be reviewed annually by the Remuneration Committee, executive directors and senior management are eligible  
to participate in a bonus scheme. The bonus amount is a percentage of salary ranging from 20% to 50%, which is subject to the attainment of specific 
targets set for each individual. The portion of bonus earned in any one year depends on the Remuneration Committee’s assessment of each individual’s 
performance and the overall performance of the Company against predetermined turnover and profitability targets for the year. 

Performance targets are weighted 80 per cent towards the Company’s financial performance and 20 per cent towards personal performance.  
The Remuneration Committee will review targets and the weighting of performance measures each year. 

The bonus may not exceed the agreed percentage of the fixed salary, which level can only be achieved at a weighted target achievement of 100 per cent. 
Furthermore, the bonus will be cancelled at a weighted target achievement of less than 80 per cent.

Pension entitlements
The Company does not operate any pension scheme or make pension provision for non-executive directors. At the discretion of the remuneration 
committee the executive directors and senior management may participate in a pension scheme facilitated by the Company. 

Benefits
During the period since incorporation, the Company did not contribute to any Employment related benefits. 

Share options
Share option programmes are in place for permanent members of staff, including the Senior Management. The focus of the share option programmes is to 
retain and create long-term shareholder value. The intention of such grants is to ensure value creation and fulfilment of the company’s long-term goals. 

27

ANNUAL REPORT AND ACCOUNTS 2014IIIIGovernance ReportDirectors’ Remuneration Policy Report
(continued)

Long-Term Incentive Plan (LTIP)
The purpose of the LTIP is to incentivise delivery against total shareholder return. Share awards further the alignment of executives’ and shareholders’ interests.

LTIP grants can be made annually to a range of senior employees across the Company. Awards are made in the form of share options which vest subject to 
performance conditions. Performance conditions are measured over three financial years and are not retested. Conditions are reviewed annually.

Leaver treatment
Fair treatment will be extended to departing executives. Executives who resign or are dismissed for cause are, by default, not eligible for an annual bonus 
if they have left or are under notice at date of payment, and forfeit all LTIP shares.

At the Committee’s discretion good leavers (normally including such circumstances as retirement, death, disability, and redundancy) may be eligible for  
an annual bonus for the proportion of the bonus year served. However performance will be tested in line with the normal performance schedule. 

28

KEYWORDS STUDIOS PLCIndependent Auditor’s Report
to the Members of Keywords Studios plc

We have audited the financial statements of Keywords Studios plc for the year ended December 31, 2014 which comprise the Group and Parent Company 
Statements of Financial Position, the Group and Parent Company Statements of Comprehensive Income, the Group and Parent Company Statements of 
Cash Flow, the Group and Parent Company Statements of Changes in Equity, the related notes and the Directors Remuneration Report. The financial 
reporting framework that has been applied in their preparation is applicable law and International Financial Reporting Standards (IFRSs) as adopted by  
the European Union and, as regards the parent company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3, Part 16 of the Companies Act 2006. Our audit work has 
been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report and for no  
other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s 
members as a body, for audit work, for this report or for opinions we have formed.

Respective responsibilities of Directors and Auditor
The Directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations. 

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected to prepare the Group 
and company financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union. Under company 
law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Group 
and company and of the profit or loss of the Group and company for that period. The Directors are also required to prepare financial statements in accordance 
with the rules of the London Stock Exchange for companies trading securities on the Alternative Investment Market. 

select suitable accounting policies and then apply them consistently;

In preparing these financial statements, the Directors are required to:
• 
•  make judgements and accounting estimates that are reasonable and prudent;
• 

state whether they have been prepared in accordance with IFRSs as adopted by the European Union, subject to any material departures disclosed  
and explained in the financial statements; and

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose 
with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the 
requirements of the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.

Website publication
The Directors are responsible for ensuring the annual report and the financial statements are made available on a website. Financial statements are 
published on the company’s website in accordance with legislation in the United Kingdom governing the preparation and dissemination of financial 
statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the company’s website is the responsibility of  
the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and International Standards on  
Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s (APB’s) Ethical Standards for Auditors.

Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the FRC’s website at www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion:
• 

the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at December 31, 2014 and of  
the Group’s and the parent company’s profit for the period then ended;
the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 
the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as applied  
in accordance with the provisions of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

• 

• 

• 

Opinion on other matters prescribed by the Companies Act 2006
In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared 
is consistent with the financial statements.

29

ANNUAL REPORT AND ACCOUNTS 2014IIIIGovernance ReportIndependent Auditor’s Report (continued)
to the Members of Keywords Studios plc

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches  

• 

not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of Directors’ remuneration specified by law are not made; or
• 
•  we have not received all the information and explanations we require for our audit.

Teresa Morahan (Senior statutory auditor) 
for and on behalf of BDO, Statutory Auditor
Mercer Street Lower
Dublin 2
Ireland

April 14, 2015

30

KEYWORDS STUDIOS PLC 
 
 
 
Consolidated Statement of Comprehensive Income

Revenues
Other operating costs
Multimedia tax credits

Gross Profit

Other administration expenses
Costs of Initial Public Offering
Share option expense
Costs of acquisitions and integration
Amortisation of intangible assets

Administrative expenses

Operating profit
Financing income
Financing cost

Profit before taxation
Tax expense

Profit for the year
Other comprehensive income:
Exchange (losses)/gains on translation of foreign operations 

Total comprehensive income for the year attributable to the owners of the parent

Earnings per share

Basic earnings per ordinary share (Euro cent)
Diluted earnings per ordinary share (Euro cent)

The notes on pages 38 to 62 form an integral part of these consolidated financial statements.

On behalf of the Board 

Andrew Day
Director

April 14, 2015

Andrew Lawton
Director

Note

4

5

6

6

7

Years ended 31 December

2014  
€

2013 Restated  
€

37,293,179
(25,980,943)
1,413,038

16,184,611
(10,721,956)
152,260

12,725,274

5,614,915

(7,566,240)
–
(156,000)
(1,461,054)
(467,786)

(3,196,156)
(1,123,566)
(70,755)
–
–

(9,651,080)

(4,390,477)

3,074,194
516,028
(154,662)

3,435,560
(1,215,373)

1,224,438
59,335
(125,710)

1,158,063
(393,720)

2,220,187

764,343

(287,970)

84,591

1,932,217

848,934

Note

Euro cent

Euro cent

9

9

4.94
4.93

2.14
2.12

31

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial Statements 
Consolidated Statement of Financial Position

Restated

Non-current assets
Property, plant and equipment
Goodwill
Intangible assets
Deferred tax assets

Current assets
Trade receivables
Other receivables
Cash and cash equivalents
Short-term investments
Deferred tax assets

Total assets

Equity
Share capital
Share premium
Merger reserve – restructuring
Merger reserve – acquisitions
Foreign exchange reserve
Share option reserve
Retained earnings

Total equity

Current liabilities
Trade payables
Other payables
Corporation tax liabilities

Non-current liabilities
Other payables
Deferred tax liabilities

Total equity and liabilities

As of 31 December

Note

2014  
€

2013  
€

14

12

13

28

15

16

17

18

28

19

20

21

22

22

28

2,760,906
14,710,709
2,966,537
435,652

20,873,804

6,203,352
5,644,086
11,013,977
258,866
377,237

600,415
–
–
–

600,415

1,303,462
1,125,451
15,270,569
518,506
–

23,497,518

18,217,988

44,371,322

18,818,403

551,146
18,542,387
(370,069)
5,667,168
(265,116)
226,755
7,666,617

464,782
11,249,637
(370,069)
–
22,854
70,755
6,055,588

32,018,888

17,493,547

2,322,061
6,880,839
542,983

503,634
516,399
4,627

9,745,883

1,024,660

1,218,550
1,388,001

2,606,551

300,196
–

300,196

44,371,322

18,818,403

The notes on pages 38 to 62 form an integral part of these consolidated financial statements. The financial statements were approved and authorised 
for issue by the Board on April 14, 2015.

Andrew Lawton
Director

On behalf of the Board 

Andrew Day
Director

April 14, 2015

32

KEYWORDS STUDIOS PLCConsolidated Statement of Changes in Equity

Balance at 1 January 2013
Total comprehensive income for  

the year

Share option expense (Note 20)
Dividends paid (Note 10)
Shares issued (Note 19)
Share issuance cost capitalised
Merger reserve arising on Group 

reconstruction (Note 19)

Balance at 31 December 2013
Profit for the year
Other comprehensive income
Share option expense (Note 20)
Dividends paid (Note 10)
Shares issued for cash (Note 19)
Shares issued upon acquisitions  

(Note 19)

Merger reserve arising on Group 

acquisitions (Note 19)

Share  
capital  
€

188

Share  
premium  
€

–

–
–
–

–
–
–
464,594 11,530,689
(281,052)

–

–

–

(370,069)

464,782 11,249,637
–
–
–
–
7,292,750

–
–
–
–
48,944

(370,069)
–
–
–
–
–

37,420

–

–

–

–

–

Merger  
reserve 
restructuring  
€

Merger  
reserve 
acquisitions  
€

Foreign 
exchange 
reserve  
€

(61,737)

84,591
–
–
–
–

Share  
option  
reserve  
€

Retained 
earnings  
€

Total  
equity  
€

–

6,072,372

6,010,823

–
70,755
–
–
–

764,343
–
(781,127)

848,934
70,755
(781,127)
– 11,995,283
(281,052)
–

–

–

–

(370,069)

22,854
–
(287,970)
–
–
–

70,755
–
–
156,000
–
–

6,055,588 17,493,547
2,220,187
2,220,187
(287,970)
–
156,000
–
(609,158)
(609,158)
7,341,694
–

–

–

–

–

–

–

37,420

5,667,168

–

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–
–

–

5,667,168

Balance at 31 December 2014

551,146 18,542,387

(370,069) 5,667,168

(265,116)

226,755

7,666,617 32,018,888

33

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsConsolidated Statement of Cash Flows

Cash flows from operating activities
Profit after tax 

Adjustments to reconcile net income to net cash provided by operating activities (see below)
Income taxes (paid)

Net cash provided by operating activities

Cash flows from investing activities
Acquisition of subsidiaries net of cash acquired
Acquisition of property, plant and equipment
Disposal/(acquisition) of short-term investments
Interest received

Net cash used in investing activities

Cash flows from financing activities
Repayment of borrowings in acquired company
Dividends paid
Shares issued
Share issuance expenses
Interest paid

Net cash used in financing activities

(Decrease)/increase in cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

Adjustments to reconcile net income to net cash provided by operating activities

Income and expenses not affecting operating cash flows
Depreciation
Intangibles amortisation
Income tax expense
Share option expense
Foreign currency revaluation of fixed assets
Loss on disposal of fixed assets
Interest received
Share issuance costs
Interest paid
Changes in operating assets and liabilities
(Increase)/decrease in trade receivables
(Increase)/decrease in other receivables
Increase in trade and other payables
Increase in foreign exchange reserve

34

Years ended 31 December

Note

2014  
€

2013 Restated  
€

2,220,187

764,343

202,302
(522,295)

1,881,048
(359,104)

1,900,194

2,286,287

(8,889,170)
(1,252,412)
259,640
49,405

–
(393,690)
(12,921)
59,335

(9,832,537)

(347,276)

(2,996,110)
(609,158)
7,341,700
–
(60,681)

–
(781,127) 
11,625,214
(1,404,618)
–

3,675,751

9,439,469 

(4,256,592)
15,270,569

11,378,480
3,892,089

30

14

18

6

10

19

6

17

11,013,977

15,270,569

Years ended 31 December

Note

2014  
€

2013  
€

5

5

7

20

14

14

6

6

868,308
467,786
1,215,373
156,000
(161,001)
65,965
(49,405)
–
60,681

(2,929,983)
(2,089,814)
2,598,392
–

272,470
–
393,720
70,755
11,209
–
(59,335)
1,123,566
–

93,786
(248,138)
138,424
84,591

202,302

1,881,048

KEYWORDS STUDIOS PLCCompany Statement of Financial Position

Non-current assets:
Investment in subsidiaries
Other receivables

Current assets:
Other receivables
Cash and cash equivalents

Total assets

Equity:
Share capital
Share premium
Merger reserve – restructuring
Merger reserve – acquisitions
Share option reserve
Retained earnings

Total equity

Current liabilities
Corporation tax liabilities
Trade payables
Other payables

Non-current liabilities
Other payables

Total equity and liabilities

As of 31 December

Note

2014  
€

2013 Restated  
€

23

16

16

17

19

20

21

22

12,765,330
3,000,000

5,735,481
–

15,765,330

5,735,481

15,798,350
701,146

1,898,008
10,722,542

16,499,496

12,620,550

32,264,826

18,356,031

551,146
18,542,387
5,312,892
5,667,168
226,755
(317,467)

464,782
11,249,637
5,312,892
–
70,755
897,418

29,982,881

17,995,484

4,226
73,883
1,132,388

1,210,497

22,650
–
37,701

60,351

22

1,071,448

300,196

32,264,826

18,356,031

The notes on pages 38 to 62 form an integral part of these financial statements. The financial statements were approved and authorised for issue by the 
Board on April 14, 2015.

On behalf of the Board 

Andrew Day
Director

April 14, 2015

Andrew Lawton
Director

35

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial Statements 
Company Statement of Changes in Equity

Balance at 1 January 2013
Total comprehensive income for 

the year

Share option expense (Note 20)
Dividends paid (Note 10)
Shares issued (Note 19)
Share issue costs capitalised
Merger reserve arising on Group 

reconstruction (Note 19)

Balance at 31 December 2013
Total comprehensive income for 

the year

Share option expense (Note 20)
Dividends paid (Note 10)
Shares issued for cash (Note 19)
Shares issued upon acquisitions 

(Note 19)

Merger reserve arising on Group 

reconstruction (Note 19)

Share  
capital  
€

–

Share  
premium  
€

–

–
–
–
464,782
–

–
–
–
11,530,689
(281,052)

–

–

5,312,892

464,782

11,249,637

5,312,892

–
–
–
48,944

37,420

–

–
–
–
7,292,750

–

–

–
–
–
–

–

–

Merger reserve 
restructuring  
€

Merger reserve 
acquisitions  
€

Share option 
reserve  
€

–

–
70,755
–
–
–

Retained  
earnings  
€

–

Total  
equity  
€

–

1,054,027
–
(156,609)
–
–

1,054,027
70,755
(156,609)
11,995,471
(281,052)

–

–

5,312,892

70,755

897,418

17,995,484

–
156,000
–
–

(605,727)
–
(609,158)
–

–

–

–

–

(605,727)
156,000
(609,158)
7,341,694

37,420

5,667,168

–

–
–
–
–
–

–

–
–
–
–
–

–

–

–
–
–
–

–

5,667,168

Balance at 31 December 2014

551,146

18,542,387

5,312,892

5,667,168

226,755

(317,467)

29,982,881

36

KEYWORDS STUDIOS PLCCompany Statement of Cash Flows

Cash flows from operating activities
(Loss)/profit after tax 
Adjustments to reconcile net income to net cash provided by operating activities (see below)
Income taxes (paid)

Net cash provided by operating activities

Cash flows from investing activities
Acquisition of subsidiaries 
Acquisition of property, plant and equipment
Acquisition of short-term investments
Interest received

Net cash used in investing activities

Cash flows from financing activities
Repayment of borrowings in acquired company
Dividends paid
Shares issued
Share issuance expenses
Interest paid

Net cash used in financing activities

(Decrease)/increase in cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

Adjustments to reconcile net income to net cash provided by operating activities

Income and expenses not affecting operating cash flows
Income tax expense
Share option expense
Interest received
Share issuance costs
Interest paid
Changes in operating assets and liabilities
(Increase) in other receivables
Increase in trade and other payables

Years ended 31 December

Note

2014  
€

2013 Restated  
€

(605,727)
(16,405,082)
(27,902)

1,054,027
(409,647)
–

(17,038,711)

644,380

(2,735,139)
–
–
20,392

(2,714,747)

–
–
–
14,175

14,175

10

–
(609,158)
10,341,700
–
(480)

–
(156,609) 
11,625,214
(1,404,618)
–

9,732,062

10,063,987 

(10,021,396)
10,722,542

10,722,542
–

17

701,146

10,722,542

Years ended 31 December

2014  
€

2013  
€

9,478
156,000
(20,392)
–
480

22,650
18,423
(14,175)
1,123,566
–

(16,900,342)
349,694

(1,898,008)
337,897

(16,405,082)

(409,647)

37

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements

1  Basis of preparation
Keywords Studios plc (the “Company” is a company incorporated in the UK. These consolidated financial statements include the financial statements  
of the Company and its subsidiaries (the “Group”) made up to December 31, 2014. The Group was formed on July 8, 2013 when Keywords Studios plc 
(formerly Keywords Studios Limited) acquired the entire share capital of Keywords International Limited through the issue of 31,901,332 ordinary shares. 

The parent company financial statements present information about the Company as a separate entity and not about its Group.

The consolidated and Company financial statements have been prepared in accordance with International Financial Reporting Standards, International 
Accounting Standards and interpretations (collectively IFRS) issued by the International Accounting Standards Board (IASB) as adopted by the European 
Union (“adopted IFRSs”). 

In the current year the Group has adopted all of the new and revised standards and interpretations issued by the IASB and the International Financial 
Reporting Interpretations Committee (IFRIC) of the IASB, as they have been adopted by the European Union, that are relevant to its operations and 
effective for accounting periods beginning on January 1, 2013. The adoption of these standards has had no material impact on the financial statements.

New standards, interpretations and amendments not yet effective
None of the new standards, interpretations and amendments, which are effective for periods beginning after January 1, 2014, have been adopted.  
No detailed review of the impact of IFRS 15 has taken place and therefore we are unable to conclude what impact it may have on the Group’s future 
financial statements at this point. 

2  Significant accounting policies
Basis of consolidation
Where the company has control over an investee, it is classified as a subsidiary. The company controls an investee if all three of the following elements are 
present; power over the investee, exposure to variable returns from the investee, and the ability of the investor to use its power to affect those variable 
returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these elements of control.

De-facto control exists in situations where the company has the practical ability to direct the relevant activities of the investee without holding the 
majority of the voting rights. In determining whether de-facto control exists the company considers all relevant facts and circumstances, including:
• 

the size of the company’s voting rights relative to both the size and dispersion of other parties who hold voting rights;
substantive potential voting rights held by the company and by other parties;

• 
•  other contractual arrangements; and
•  historic patterns in voting attendance.

The consolidated financial statements present the results of the company and its subsidiaries (“the Group”) as if they formed a single entity. Intercompany 
transactions and balances between Group companies are eliminated in full.

The acquisition of Keywords International Limited was deemed to be a “combination under common control” as ultimate control before and after the 
acquisition was the same. As a result, these transactions were outside the scope of IFRS 3 “Business combinations” and have been accounted for under 
the principles of merger accounting as set out under UK GAAP. 

Keywords Studios Limited was incorporated on May 29, 2013. Accordingly, although the units which comprise the Group did not form a legal group for  
the entire year, the prior year comprises the results and balances of the subsidiary companies and the Company as if the Group had been in existence 
throughout the entire period. 

As part of the Group reconstruction in 2013, the Company issued 31,901,332 shares at a value of £1.23 each, being the flotation price, as part of a share 
for share exchange with the shareholders of Keywords International Limited. The £0.01 nominal value of the shares issues was accounted for in Issued 
Share Capital. On the 2013 consolidated balance sheet, the difference between the nominal value of shares issued by the company as consideration for 
the shares in Keywords International Limited, and the nominal value of the shares in Keywords International Limited was treated as a merger reserve 
arising on group reconstruction. On the Company balance sheet, the excess of net book value of the assets held by Keywords International Limited,  
at the date of the share for share exchange, over the nominal value of the shares issued was treated as a merger reserve.

Business combinations
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Consolidated Statement of 
Financial Position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. 
The results of acquired operations are included in the consolidated income statement from the date on which control is obtained. They are deconsolidated 
from the date of which control ceases.

Any contingent consideration payable is recognised at fair value at the acquisition date and is split between current liabilities and long-term liabilities 
depending on when it is due. When the consideration becomes more certain the fair value of the contingent consideration will be revalued and any change 
will be recognised in the statements of comprehensive income.

Foreign currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate (their 
“functional currency”) are recorded at the rates ruling when the transactions occur. The Functional currency for the Company is Euro. Foreign currency 
monetary assets and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled 
monetary assets and liabilities are recognised immediately in profit or loss.

38

KEYWORDS STUDIOS PLCOn consolidation, the results of overseas operations are translated into Euro at rates approximating to this ruling when the transactions took place.  
All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the rate ruling at the 
reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate 
are recognised in other comprehensive income and accumulated in the foreign exchange reserve.

Exchange differences recognised in profit or loss in Group entities’ separate financial statements on the translation of long-term items forming part of  
the Group’s net investment in the overseas operation concerned are classified to other comprehensive income and accumulated in the foreign exchange 
reserve on consolidation.

On disposal of a foreign operation, the cumulative exchange differences recognised in the foreign exchange reserve relating to that operation up to the 
date of disposal are transferred to the consolidated statement of comprehensive income as part of the profit or loss on disposal.

Revenue recognition
Revenue is recognised, net of sales taxes, when the service is rendered. When projects are in progress at the period end, revenue is recognised to the 
extent that services have been provided.

The multimedia tax credits received in Montreal on testing services are treated as a deduction against direct costs. The tax credits of €1,413,038  
(2013 €152,260) were treated as revenue in the previous accounting periods. The comparatives have been restated.

Share-based payments
The Company issues equity settled share-based payments to certain employees and Directors under a share options plan and a long-term incentive plan 
(“LTIP”). 

The fair value determined at the grant date is expensed on a straight line basis over the vesting period, based on the Company’s estimate of shares that 
will eventually vest and adjusted for the effect of non-market-based vesting conditions. At each reporting date, the Company revises its estimate of the 
number of equity instruments expected to vest as a result of the effect of non-market based vesting conditions. The impact of the revision of the original 
estimates, if any, is recognised in profit or loss such that the cumulative expense reflects the revised estimate, with a corresponding adjustment to equity 
reserves. The Company has no legal or constructive obligation to repurchase or settle the options in cash.

Where share-based payments are issued to employees of subsidiary companies, the annual cost of the option is expensed in the subsidiary company,  
with a corresponding increase in capital contribution from the Company. This annual cost is recorded as an increase in the Company’s cost of investment  
in that subsidiary.

Share option plan
These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions on the grant date using a 
Black-Scholes option pricing model which calculates the fair value of an option by using the vesting period, the expected volatility of the share price,  
the current share price, the exercise price and the risk free interest rate. The fair value of the option is amortised over the vesting period, with one third  
of the options vesting after two years, one third after three years, and the balance vest after four years. The only vesting condition is continuous service. 
There is no requirement to revalue the option at any subsequent date. The charge that is recognised is adjusted to reflect failure to vest due to non-
achievement of a non-market vesting condition but not failure to vest due to the non-achievement of a market vesting condition.

LTIP
An alternative share plan was introduced to give awards to Directors and staff, subject to outperforming the Numis Small Cap (excluding Investment 
Trusts) index in terms of shareholder return over a three year period. There are three different award levels; one third of the share options vest if the 
company shall exceed the Total Shareholder Return of the Numis Small Cap Index by not less than 10%, two thirds if the shareholder return exceeds  
by over 20% and 100% of the share options if the shareholder return exceeds by over 30%. 

These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions, at the date of grant, measured by 
using the Monte Carlo binomial model. The charge that is recognised is adjusted to reflect failure to vest due to non-achievement of a non-market vesting 
condition but not failure to vest due to the non-achievement of a market vesting condition. 

Dividend distribution
Final dividends are recorded in the Group’s financial statements in the period in which they are approved by the Group’s shareholders. Interim dividends are 
recognised when paid.

Income taxes and deferred taxation
Provision for income taxes is calculated in accordance with the tax legislations and applicable tax rates in force at the reporting date in the countries in 
which the Group companies have been incorporated.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement of financial position 
differs from its tax base, except for differences arising on:
• 

the initial recognition of goodwill;
the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects neither 
accounting or taxable profit; and
investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and it is 
probable that the difference will not reverse in the foreseeable future.

• 

• 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date and are expected 
to apply when the deferred tax liabilities/(assets) are settled/(recovered).

39

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

2  Significant accounting policies continued
Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the deferred  
tax assets and liabilities relate to taxes levied by the same tax authority on either:
• 
•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the liabilities 

the same taxable Group company; or

simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled or recovered.

Property, plant and equipment
Property, plant and equipment comprise computers, leasehold improvements, and office furniture and equipment, and are stated at cost less accumulated 
depreciation. Carrying amounts are reviewed for impairment whenever events or changes in circumstances indicate that their carrying amount may  
not be recoverable. Where the carrying amount of an asset is greater than its estimated recoverable amount, it is written down immediately to its  
recoverable amount.

Depreciation is calculated to write off the cost of fixed assets on a straight line basis over the expected useful lives of the assets concerned. The principal 
annual rates used for this purpose are:

Computers and software
Office furniture and equipment
Building and leasehold improvements

%

33.33
10.00
over the length of the lease

Gains and losses on disposals are determined by comparing proceeds with carrying amount and are included in the consolidated statement of 
comprehensive income.

Goodwill
Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated statement of comprehensive income. 
Where the fair value of identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, the excess is credited in full to 
the consolidated statement of comprehensive income on the acquisition date.

Impairment
Impairment tests on goodwill and other tangible assets with indefinite useful economic lives are undertaken annually at the financial year end. Other 
non-financial assets are subject to annual impairment tests whenever events or changes in circumstances indicate that their carrying amount may not  
be recoverable. Where the carrying value of an asset exceeds its recoverable amount (i.e. – the higher of value in use and fair value less costs to sell),  
the asset is written down accordingly.

Where it is not possible to establish the recoverable amount of an individual asset, the impairment test is carried out on the asset’s cash generating unit 
(i.e. – the lowest Group of assets in which the asset belongs for which there are separately identifiable cash flows). 

Impairment charges are included in the administrative expenses line item in the consolidated statement of comprehensive income.

Intangible assets
Intangible assets, separately identified from goodwill acquired as part of a business combination, are initially stated at fair value. The fair value attributed is 
determined by discounting the expected future cashflow to be generated from the asset at the risk adjusted average weighted cost of capital appropriate 
to the intangible asset. The assets are estimated over their useful life which presently is 5 years starting from date the asset was capitalised.

Financial assets
Loans and receivables
These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They arise principally 
through the provision of services to customers (e.g. trade receivables), but also incorporate other types of contractual monetary asset. They are initially 
recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue and are subsequently carried at amortised cost 
using the effective interest rate method, less provision for impairment.

The Group’s receivables comprise trade and other receivables and cash and cash equivalents in the statement of financial position.

Trade receivables, which principally represent amounts due from customers, are initially recognised, thereafter, are recognised at amortised cost. An estimate 
for doubtful debts is made when there is objective evidence that the Group will not be able to collect amounts due according to the original terms of receivables. 
Bad debts are written off when identified.

Cash and cash equivalents includes cash in hand, deposits held at call with banks and other short-term highly liquid investments with original maturities  
of three months. Where cash is on deposit with maturity dates greater than three months, it is disclosed as short-term investments.

Share capital
Financial instruments issued by the Group are treated as equity only to the extent that they do not meet the definition of a financial liability. The Group’s 
ordinary shares are classified as equity instruments.

Financial liabilities
Trade payables and other short-term monetary liabilities are initially recognised at fair value and subsequently carried at amortised cost using the 
effective interest method.

40

KEYWORDS STUDIOS PLCLeased assets
Where substantially all of the risks and rewards of ownership are not transferred to the Group (“operating lease”), the total rental payables are charged  
to the consolidated statement of comprehensive income on a straight-line basis over the term of the lease.

Finance leases
Where substantially all of the risks and rewards incidental to ownership of a leased asset have been transferred to the Group (a “finance lease”), the asset 
is treated as if it had been purchased outright. The amount initially recognised as an asset is the lower of the fair value of the leased property and the 
present value of the minimum lease payments payable over the term of the lease. The corresponding lease commitment is shown as a liability. Lease 
payments are analysed between capital and interest. The interest element is charged to the consolidated statement of comprehensive income over the 
period of the lease and is calculated so that it represents a constant proportion of the lease liability. The capital element reduces the balance owed to  
the lessor.

3  Critical accounting estimates and judgements
The preparation of consolidated financial statements under IFRS requires the Directors to make estimates and judgements that effect the application  
of policies and reported amounts.

The areas requiring the use of estimates and critical judgements that may significantly impact the Group’s earnings and financial position are revenue 
recognition in respect of accrued income and computation of income taxes. Estimates and judgements are continually evaluated and are based on historic 
experience and other factors including expectations of future events that are believed to be reasonable. Actual results may differ from these estimates 
and assumptions.

Accrued income
Judgement is required in respect of the amount of accrued income recognised at the reporting date. The amount of accrued income is determined based 
on an assessment of the expected amount of unbilled time costs in respect of work commenced prior to the close of a particular year end that will be 
invoiced to customers after that year end date.

Income taxes
The Group is subject to income tax in several jurisdictions and judgement may be required in determining the provision for income taxes. During the 
ordinary course of business, there are transactions and calculations for which the ultimate tax determination may be uncertain. As a result, the company 
recognises tax liabilities based on an understanding of taxation legislation in particular jurisdictions and any related estimates of whether taxes and/or 
interest will be due. This assessment relies on estimates and assumptions and may involve a series of complex judgments about future events. To the 
extent that the final tax outcome of these matters is different than the amounts recorded, such differences will impact income tax expense in the  
period in which such determination is made.

Goodwill and intangible assets arising on acquisition
The value of goodwill and intangible assets recognised on the Group’s acquisitions during the year, were derived from the projected cashflows for those 
businesses at the time of acquisition, based on management forecasts. The accuracy of the valuation would therefore be compromised by any differences 
between the forecasts and the levels of business activity that the entity might actually have been able to generate in the absence of acquisition. The valuation 
will also be affected by the accuracy of the discount factor used.

The carrying value of goodwill and intangibles assets is dependent on the accuracy of the inputs into the impairment test detailed in Note 12. 

4  Segmental analysis
Management considers that the Group’s activity as a single source supplier of Localisation and Localisation Testing Services constitutes one operating 
and reporting segment, as defined under IFRS 8. 

Management review the performance of the Group by reference to Group-wide profit measures and the revenues derived from four main service 
groupings:
•  Localisation Services – Localisation services relate to translation and cultural adaptation of in-game text and audio scripts across multiple game 

platforms and genres;

•  Localisation Testing – Localisation Testing involves testing the linguistic correctness and cultural acceptability of computer games;
•  Audio/Voiceover Services – Audio Services relate to the audio production process for computer games and includes script translation, actor selection 
and talent management through pre-production, audio direction, recording, and post-production, including native language Quality Assurance of  
the recordings;

•  Functional Testing – Functional Testing relates to quality assurance services provided to game producers to ensure games function as required; and
•  Art Creation Services – Art creation services relate to the production of graphical art assets for inclusion in the video game including concept art 

creation along with 2D and 3D art asset production and animation.

There is no allocation of operating expenses, profit measures, assets and liabilities to individual product groupings. Accordingly the disclosures below  
are provided on an entity-wide basis.

Activities are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief operating decision 
maker has been identified as the executive management team made up of the Chief Executive Officer and the Finance Director.

41

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

4  Segmental analysis continued

Revenue by line of business

Localisation
Localisation testing
Audio
Functional testing
Art creation

Years ended 31 December

2014  
€

2013  
€

11,956,656
14,657,743
5,080,460
4,985,834
612,486

5,320,891
9,279,536
1,234,846
349,338
–

37,293,179

16,184,611

The 2013 revenue has been restated to exclude the multimedia tax credits which were previously included in Localisation Testing of €152,260 and also  
a financing discount received from a customer of €50,121.

Two (2013: Two) customers accounted for more than 10% of the Group’s revenue during the year. Revenues generated from those customers were €7.1m 
and €3.9m (2013: €3.4m and €2.9m).

Geographical analysis of revenues by jurisdiction
Analysis by geographical regions is made according to the Group’s operational jurisdictions. This does not reflect the region of the Group’s customers, 
whose locations are worldwide.

Ireland
Japan
Italy
Canada
United States
India
Singapore
United Kingdom

Total revenues

Geographical analysis of non-current assets from continuing businesses

Ireland
Canada
Japan
Italy
United States
India
Singapore
UK

5  Operating profit

Operating profit is stated after charging:

Depreciation
Amortisation of intangible assets
Costs of Initial Public Offering
Costs of acquisitions 
Costs of integration

Operating lease repayments

42

Years ended 31 December

2014  
€

2013  
€

9,939,377
2,643,895
6,754,245
11,066,703
5,838,019
612,485
64,939
373,516

10,904,474
1,208,392
345,884
926,340
2,799,521
–
–
–

37,293,179

16,184,611

As of 31 December

2014  
€

2013  
€

391,166
1,056,685
26,138
316,312
249,190
602,975
97,288
21,152

452,958
106,360
11,602
28,939
556
–
–
–

2,760,906

600,415

Years ended 31 December

2014  
€

2013  
€

868,308
467,786
–
482,858
978,196

272,470
–
1,123,566
–
–

1,017,810

587,085

KEYWORDS STUDIOS PLCOne-time costs of €482,858 and €978,196 respectively were incurred in acquiring and integrating the new entities into the group. Last year costs of 
€1,404,618 were incurred in the Company’s IPO. €281,052 of these costs were capitalised against the share premium account.

Auditors’ remuneration
Audit services

Parent company and Group audit
Subsidiary companies audit

Non-audit services

Accounting services
Taxation compliance
Corporate finance fees related to IPO
Due diligence services

6  Financing income and costs

Finance income
Interest received
Foreign exchange gain

Finance cost
Bank charges
Interest expense
Foreign exchange losses

Net financing income/(expense)

7  Taxation

Current income tax
Income tax on profits 
Income tax on profits of subsidiary operations
Deferred tax (Note 28)

The tax charge for the year can be reconciled to accounting profit as follows:

Profit before tax

Expected tax charge based on the standard rate of taxation in the UK at 23% (2013: 23%)
Higher rates of current income tax in overseas jurisdictions
Lower rates of current income tax in overseas jurisdictions
Losses incurred in overseas jurisdictions
Permanent differences on non-deductible IPO expenses
Effects of other timing differences

Total tax charge

Years ended 31 December

2014  
€

2013  
€

33,241
66,759

3,419
18,142
–
25,060

38,000
20,000

–
14,962
205,101
–

146,621

278,063

Years ended 31 December

2014  
€

2013  
€

49,405
466,623

516,028

59,335
–

59,335

(93,981)
(60,681)
–

(24,703)
–
(101,007)

(154,662)

(125,710)

361,366

(66,375)

Years ended 31 December

2014  
€

2013  
€

9,478
954,973
250,922

22,650
371,070
–

1,215,373

393,720

Years ended 31 December

2014  
€

2013  
€

3,435,560

1,158,063

790,179
236,328
(160,919)
31,905
–
317,880

266,354
20,702
(234,220)
148,755
258,420
(66,291)

1,215,373

393,720

The Group’s subsidiaries are located in different jurisdictions and are taxed on their residual profit in those jurisdictions. The majority of profits arise in Ireland.

43

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

8  Profit attributable to shareholders of the parent company
In accordance with Companies Act 2006, the Company is availing of the exemption from presenting its individual Statement of Comprehensive Income  
to the annual general meeting and from filing it with Companies House. The amount of profit/(loss) after tax dealt with in the parent undertaking is 
(€605,727) (2013: profit €1,054,027).

9  Earnings per share

Basic
Diluted

Profit for the period from continuing operations

Denominator (weighted average number of equity shares) 
Basic 
Diluted

Years ended 31 December

2014  
Euro cent

2013  
Euro cent

4.94
4.93

2014  
€

2.14
2.12

2013  
€

2,220,187

764,343

Number

Number

44,955,503
45,064,294

35,778,042
36,062,393

The dilutive impact of share options has been considered in calculating diluted earnings per share. Details of the number of share options outstanding at 
the year-end are set out in Note 20.

10  Dividends

Interim
Final
Interim

Dividends paid to shareholders

2014

Per share  
Euro cent

–
0.84
0.46

1.30

Total  
€

–
393,767
215,391

2013

Per share  
Euro cent

842.00
3,379.00
0.39

Total  
€

124,518
500,000
156,609

609,158

4,221.39

781,127

In May 2013, Keywords International Limited distributed €8.42 per share, based on the shares in issue at that time, or €124,518 in total, as a special 
dividend for 2011.

In June 2013, Keywords International Limited distributed €33.79 per share, based on the shares in issue at that time, or €500,000 in total, as a final 
dividend for 2012.

In October 2013 Keywords Studios plc distributed its maiden dividend of Stg 0.33/€0.39 per share, based on the shares in issue at that time, or €156,609, 
as an interim dividend for 2013.

In June 2014, Keywords International Limited approved a dividend of Stg 0.67/€0.84 per share, based on the shares in issue at that time, or €393,767  
in total, as a final dividend for 2013. The dividend was paid in July 2014.

In September 2014, Keywords International Limited approved a dividend of Stg 0.36/€0.46 per share, based on the shares in issue at that time, or €215,391 
in total, as an interim dividend for 2014. The dividend was paid in October 2014.

The Directors’ recommend a final dividend in respect of the financial year ended December 31, 2014 of Stg 0.74p per Ordinary share, to be paid on June 26, 
2015 to shareholders who are on the register at June 5, 2015. This dividend is not reflected in these financial statements as it does not represent a liability 
at December 31, 2014. The final proposed dividend will reduce shareholders’ funds by an estimated €443,200.

11  Staff costs
Total staff costs (including Directors) comprise the following:

Salaries and related costs
Share-based payment costs

44

Years ended 31 December

2014  
€

2013  
€

19,906,840
156,000

8,704,709
70,775

20,062,840

8,775,464

KEYWORDS STUDIOS PLCKey management compensation:

Salaries and related costs
Social welfare costs
Pension costs
Share-based payment costs

Years ended 31 December

2014  
€

594,616
59,645
4,800
66,073

2013  
€

394,800
17,724
54,800
24,582

725,134

491,906

The key management compensation includes the five Directors of Keywords Studios plc (2013: five Directors of Keywords International Limited/ 
Keywords Studios).

The breakdown of Directors’ remuneration for the Company is included in the Directors’ Remuneration Report on page 25.

Average number of employees
Operations
General and administration

12  Goodwill
Group

Years ended 31 December

2014

918
60

978

Lakshya  
Digital  
Private  
Limited  
€

2013

350
21

371

Total  
€

Liquid  
Violet  
Limited  
€

Babel  
Media  
Limited  
€

Binari  
Sonori  
S.R.L.  
€

Cost and net book value
At 31 December 2013
Recognised on acquisition of a subsidiary

–
1,042,854

–
4,374,676

–
7,630,429

–
1,662,750

–
14,710,709

As at 31 December 2014

1,042,854

4,374,676

7,630,429

1,662,750

14,710,709

During the period goodwill arose on the acquisition of Liquid Violet Limited, Babel Media Group Limited, Binari Sonori S.R.L. and Lakshya Digital Private Limited.

The goodwill has been tested for impairment in this period. The recoverable amount for each cash-generating unit (“CGU”) has been determined from value 
in use calculations. The key assumptions for the value in use calculations are those regarding discount rates, terminal value growth rates and expected 
changes to selling prices and costs during the period. All of the assumptions have been reviewed by management. Management estimates a discount rate 
using pre-tax rates that reflect current market assessments of the time value of money and the risk of the CGUs. The rate used within the calculations was 
12.5% for each CGU. The growth rates are based on a review of recently achieved growth rates and a prudent estimate of likely growth rates for each CGU.

Key assumptions for the value in use calculations are as follows:

Liquid Violet Limited
Babel Media Limited
Binari Sonori S.R.L
Lakshya Digital Private Limited

Long-term  
growth  
rate

10%
10%
10%
10%

Discount  
rate

12.5%
12.5%
12.5%
12.5%

As part of the value in use calculation, management prepared an initial cash flow forecast, approved by the Board of Directors, covering the period to  
December 31, and the following five years. The long-term growth rate has been used to determine a terminal value for each CGU. 

The Group has conducted a sensitivity analysis on the carrying value on each of the CGUs. If the sales projections reduce by the following percentages, 
the value of goodwill would be impaired.

Liquid Violet Limited   
Babel Media Limited   
Binari Sonori S.R.L 
Lakshya Digital Private Limited   

10.6%
17.6%
9.1%
12.6%

The result of the value in use calculations was that no impairment is required in this period. 

45

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial Statements 
 
 
 
Notes Forming Part of the Consolidated Financial Statements 
(continued)

13  Intangible assets – customer relationships
Group

Cost
At 31 December 2013
Additions

As at 31 December 2014

Amortisation and impairment
At 31 December 2013
Amortisation charge

As at 31 December 2014

Net book value
As at 31 December 2013

As at 31 December 2014

Liquid  
Violet  
Limited  
€

Babel  
Media  
Limited  
€

Binari  
Sonori  
S.R.L.  
€

Lakshya  
Digital  
Private  
Limited  
€

Total  
€

–
203,770

–
964,287

–
1,791,281

–
474,985

–
3,434,323

203,770

964,287

1,791,281

474,985

3,434,323

Liquid  
Violet  
Limited  
€

–
39,056

39,056

Babel  
Media  
Limited  
€

Binari  
Sonori  
S.R.L.  
€

–
168,756

–
238,837

168,756

238,837

Lakshya  
Digital  
Private  
Limited  
€

–
21,137

21,137

Total  
€

–
467,786

467,786

–

–

–

–

–

164,714

795,531

1,552,444

453,848

2,966,537

Customer relationships are amortised over 5 years from the point of acquisition on a straight line basis.

14  Property, plant and equipment
Group

Cost
At 1 January 2013
Currency revaluation
Additions
Transfer

At 31 December 2013
Currency revaluation
Additions
Acquisitions through business combinations
Disposals

At 31 December 2014

Accumulated depreciation 

Cost
At 1 January 2013
Currency revaluation
Charge
Transfer

At 31 December 2013
Currency revaluation
Acquisitions through business combinations
Depreciation charge
Disposals

At 31 December 2014

Net book value
As at 31 December 2013

As at 31 December 2014

46

Computers  
and software  
€

927,547
(10,523)
314,481
(39,455)

1,192,050
178,962
410,632
3,508,114
(342,374)

Office,  
furniture and  
equipment  
€

109,865
(5,196)
69,495
39,455

213,619
92,700
456,279
1,964,189
(999,384)

Leasehold 
improvements  
€

Total  
€

27,378
(4,760)
9,714
–

32,332
36,257
385,501
380,510
(47,539)

1,064,790
(20,479)
393,690
–

1,438,001
307,919
1,252,412
5,852,813
(1,389,297)

4,947,384

1,727,403

787,061

7,461,848

Computers  
and software  
€

510,873
(4,988)
245,522
(11,738)

739,669
82,958
2,686,133
545,668
(289,442)

Office,  
furniture and 
equipment  
€

56,516
(2,470)
21,605
11,738

87,389
60,186
1,411,066
296,093
(986,352)

Leasehold  
improvements  
€

Total  
€

6,997
(1,812)
5,343
–

10,528
3,774
74,262
26,547
(47,537)

574,386
(9,270)
272,470
–

837,586
146,918
4,171,461
868,308
(1,323,331)

3,764,986

868,382

67,574

4,700,942

452,381

126,230

21,804

600,415

1,182,398

859,021

719,487

2,760,906

KEYWORDS STUDIOS PLC15  Trade receivables
Group

Customers
Provision for bad debts (Note 25)

16  Other receivables
Group

Accrued income
Prepayments
Other receivables
Other tax and social security
Restricted cash (Note 24)

Company

Intercompany receivables (Note 24)
Restricted cash (Note 24)
Prepayments
Other receivables
Other tax and social security

Non-current
Intercompany receivables (Note 24)

17  Cash and cash equivalents
Group

Cash at bank
Short-term bank deposits

Company

Cash at bank
Short-term bank deposits

As of 31 December

2014  
€

2013  
€

6,463,891
(260,539)

1,384,750
(81,288)

6,203,352

1,303,462

As of 31 December

2014  
€

954,329
483,920
3,650,336
234,536
320,965

2013  
€

209,743
215,364
295,427
104,721
300,196

5,644,086

1,125,451

As of 31 December

2014  
€

2013  
€

15,389,791
320,965
71,279
–
16,315

1,483,464
300,196
31,139
8,340
74,869

15,798,350

1,898,008

3,000,000

3,000,000

–

–

As of 31 December

2014  
€

2013 
€

9,634,925
1,379,052

2,121,135
13,149,434

11,013,977

15,270,569

378,084
323,062

522,760
10,199,782

701,146

10,722,542

Short-term bank deposits relate to cash on deposit with maturity dates less than three months, or which can be accessed before on demand.

47

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

18  Short-term investments
Group

Medium-term bank deposits

As of 31 December

2014 
€

2013  
€

258,866

518,506

258,866

518,506

Medium-term bank deposits relate to cash on deposit with maturity dates greater than three months, which cannot be accessed before maturity.

19  Shareholder’s equity
Share capital

At 1 January 2013
Ordinary shares of £0.01 each issued on incorporation
Ordinary shares of £0.01 each issued on reconstruction
Ordinary shares of €0.012697 each eliminated on reconstruction

As at 8 July 2013
Ordinary shares of £ £0.01 each issued on flotation

As at 31 December 2013
Ordinary shares of £0.01 issued on acquisition of Babel Media Limited 
Ordinary shares of £0.01 issued on acquisition of Binari Sonori S.R.L.
Placing of ordinary shares of £0.01 on the market

As at 31 December 2014

Shares

€

14,797
1,000
31,901,332
(14,797)

31,902,332
8,130,081

40,032,413
1,516,944
1,555,650
4,000,000

47,105,007

188
12
370,257
(188)

370,269
94,513

464,782
18,525
18,895
48,944

551,146

On February 17, 2014 the Group issued 1,516,944 of 1p shares which formed part of the consideration for the acquisition of Babel Media Limited.

On May 9, 2014 the Group issued 1,555,650 of 1p shares which formed part of the consideration for the acquisition of Binari Sonori S.R.L.

On May 9, 2014 the Group placed 4,000,000 of 1p shares into the market at a value of £1.50 (€1.83) per share.

Reserves
The following describes the nature and purpose of each reserve within owner’s equity:

Reserve
Retained earnings
Foreign exchange reserve
Share premium

Share option reserve

Merger reserve – restructuring

Merger reserve – acquisitions

Description and purpose.
Cumulative net gains and losses recognised in the consolidated statement of comprehensive income.
Gains or losses arising on retranslation of the net assets of the overseas operations into Euro.
The Share Premium account is the amount received for shares issued in excess of their nominal value, net of share 
issuance costs.
The Share option reserve is the credit arising on share-based payment charges in relation to the Company’s share 
option schemes.
The merger reserve was initially created following the Group reconstruction, when Keywords Studios plc acquired the 
Keywords International Limited Group of companies. 
In 2014 the shares in Keywords Studios plc have been issues for the acquisition of Babel Media Limited and Binari 
Sonori S.R.L. The value in excess of the nominal value, net of share issuance costs are within this reserve.

20  Share options
In July 2013, at the time of the IPO, the Company put in place a Share Option Scheme and a Long-Term Incentive Plan (“LTIP”). The charge in relation to 
these arrangements is shown below, with further details of the schemes following:

Share Option Scheme Expense
Share Option Scheme – LTIP Expense

2014  
€

65,945
90,055

156,000

2013  
€

43,079
27,676

70,755

Of the total share option charge, €66,078 relates to Directors of the Company as at December 31, 2014. (2013: €24,582). 

Share option scheme
Share options are granted to Directors and to permanent employees. The exercise price of the granted options is equal to management’s the market price 
of the shares at the time of the award of the options. The Company has no legal or constructive obligation to repurchase or settle the options in cash.

48

KEYWORDS STUDIOS PLCMovements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Outstanding at the beginning of the year
Granted
Lapsed
Exercised

Outstanding at the end of the year

Exercisable at the end of the year

2014

2013

Average  
exercise  
price in £  
per share

1.20
–
1.20
–

1.20

–

Number  
of options

762,775
–
(120,489)
–

642,286

–

Average  
exercise  
price in £  
per share

–
1.20
–
–

1.20

–

Number  
of options

–
762,775
–
–

762,775

–

There were no options granted during the year and 120,489 lapsed due to staff leaving.

All 642,286 options were granted on July 12, 2013 at an average exercise price of £1.20. All options were granted to either employees or Directors of the 
Group. Of the total options granted, 214,162 are exercisable from July 12, 2015 to July 11, 2020, 214,162 are exercisable from July 12, 2016 to July 11, 
2020 and 214,162 are exercisable from July 12, 2017 to July 11, 2020.

The inputs into the Black-Scholes model, used to value the options are as follows:

Weighted average share price (£)
Weighted average exercise price (£)
Average expected life
Expected volatility
Risk free rates
Average expected dividends yield

2014

1.23
1.20
3 years
36.12%
0.5%
1.00%

2013

1.23
1.20
3 years
36.12%
0.5%
1.00%

Expected volatility was determined by calculating the historical volatility of two similar listed companies over the previous 3 years. The expected life used 
in the model has been adjusted based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural 
considerations.

The weighted average remaining contractual life of the options outstanding at December 31, 2014 was 1 year 6 months (2013: 2 years 6 months).  
All of the outstanding options can be exercised at an average of £1.20 over a 2 to 4 year period.

Long-Term Incentive Plan Scheme
An alternative share plan was introduced to give awards to Directors and staff subject to outperforming the Numis Small Cap (excluding Investment 
Trusts) index in terms of shareholder return over a three year period. A total of 376,226 (2013: 392,037) nil price (1p) options are available to vest to 
Directors and to selected employees on the basis of the number of options they are entitled to. 

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Outstanding at the beginning of the year
Granted
Lapsed
Exercised

Outstanding at the end of the year

Exercisable at the end of the year

2014

2013

Average  
exercise  
price in £  
per share

0.01
0.01
0.01
–

0.01

–

Number  
of options

392,037
50,000
(65,811)
–

376,226

–

Average  
exercise  
price in £  
per share

–
0.01
–
–

0.01

–

Number  
of options

–
392,037
–
–

392,037

–

On July 3, 50,000 options were granted at an exercise price of £0.01 to a director of the Group. The options are exercisable from July 3, 2017 to July 3, 
2021 if the market performance conditions are met as at July 3, 2017. Additionally 65,811 options lapsed due to a director leaving the Group.

Also 326,226 options were granted previously on July 12, 2013 at an exercise price of £0.01. All options were granted to either employees or Directors of the 
Group. The 326,226 options granted are exercisable from July 12, 2016 to July 11, 2020 if the market performance conditions are met as at July 12, 2016.

49

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

20  Share options continued
The options were valued using a Monte Carlo binomial model using the following inputs:

LTIPS granted in 2013

Weighted average share price (£)
Weighted average exercise price (£)
Average expected life
Expected volatility
Risk free rates

LTIPS granted in 2014

Weighted average share price (£)
Weighted average exercise price (£)
Average expected life
Expected volatility
Risk free rates

2014

1.60
0.01
3 years
35.52%
0.5%

2014

1.60
1.20
3 years
35.52%
0.5%

2013

1.23
0.01
3 years
36.12%
0.5%

2013

–
–
–
–
–

Expected volatility was determined by calculating the historical volatility of two similar listed companies over the previous 3 years. The expected life used in the 
model has been adjusted based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

As any dividends earned are to be re-invested into the business the impact of dividends has been ignored in the calculation of the LTIP share option charge.

The weighted average remaining contractual life of the options outstanding at December 31, 2014 was 1 years 8 months (2013: 2 years 6 months). All of 
the outstanding options can be exercised at £0.01 over a 4 year period.

As of 31 December

2014  
€

2013  
€

2,322,061

503,634

2,322,061

503,634

73,883

73,883

–

–

21  Trade payables
Group

Suppliers

Company

Suppliers

50

KEYWORDS STUDIOS PLC22  Other payables
Group

Current
Accrued expenses
Payroll taxes
Other payables
Contingent consideration
Related party payable (Note 24)

Non-current
Other payables
Contingent consideration

Company

Current
Accrued expenses
Payroll taxes
Other payables
Contingent consideration

Non-current
Other payables
Contingent consideration

23  Investments in subsidiaries
Company

Investment in subsidiaries
Share option expense related to subsidiary companies

As of 31 December

2014  
€

2013  
€

3,014,482
874,780
1,898,230 
1,087,867
5,480

277,179
137,461
92,517
–
9,242

6,880,839

516,399

468,068
750,482

300,196
–

1,218,550

300,196

255,915
40,539
48,067
787,867

1,132,388

21,503
16,133
65
–

37,701

320,966
750,482

300,196
–

1,071,448

300,196

As of 31 December

2014  
€

2013  
€

12,765,330
–

5,683,149
52,332

12,765,330

5,735,481

The 2013 investment in subsidiaries reflected the net book value of the assets held by Keywords International Limited at the date of the share for share 
exchange. In 2014, the company invested in four new subsidiaries as detailed in Note 30.

In 2014, the Company recorded the share option expense through the financial statements of the subsidiary companies, whereas in the comparative this 
was recorded through the Company investment account.

51

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

23  Investments in subsidiaries continued
Details of the Company and Group’s subsidiaries as at December 31, 2014 are set out below:

Name

Keywords International Limited
Keywords International Co. Limited
Keywords International Corporation Inc.
Keywords Italia S.R.L.
Keywords International Inc.
KW Studios Limited
Keywords International Pte. Limited
Binari Sonori S.R.L.
Binari Sonori Inc.
Liquid Violet Limited
Babel Media Limited
Babel Games Services Inc.
Babel Media India Private Limited
Babel Media USA Inc.
Lakshya Digital Private Limited
Lakshya Digital Singapore Pte. Ltd.
Edugames Solution Private Limited

Country of  
incorporation

Ireland
Japan
Canada
Italy
United States
United Kingdom
Singapore
Italy
United States
United Kingdom
United Kingdom
Canada
India
United States
India
Singapore
India

Date of  
incorporation/ 
acquisition

13-05-1998
30-11-2010
22-12-2010
18-05-2011
26-09-2012
29-05-2013
24-04-2014
08-05-2014
08-05-2014
15-01-2014
17-02-2014
17-02-2014
17-02-2014
17-02-2014
10-10-2014
10-10-2014
10-10-2014

Proportion of voting  
rights and ordinary  
share capital held

100%
99%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
91%
91%
91%

Nature of business

Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Dormant Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company
Trading Company

24  Related parties and shareholders
Italicatessen Limited, a company registered in Ireland is related by virtue of a common significant shareholder. P.E.Q. Holdings Limited is 100% owner  
of Italicatessen Limited. At December 31, 2014, P.E.Q. Holdings Limited owned 25.4% of the Company. In addition, Mr. Giorgio Guastalla is a Director  
of Italicatessen Limited, P.E.Q. Holdings Limited and the Company, and owns, or controls, 90% of the share capital of P.E.Q. Holdings Limited.

The following transactions arose with Italicatessen Limited, which provides canteen services to Keywords International Limited:

Operating expenses

Canteen charges

The following are year-end balances:

Italicatessen Limited

Total related party creditors

As of 31 December

2014  
€

2013  
€

41,811

67,028

As of 31 December

2014

5,480

5,480

2013

9,242

9,242

The company paid the following amounts to Mr. Giorgio Guastalla, Director of the Company, and shareholder of P.E.Q. Holdings Limited, in respect of rent on 
premises occupied by the employees of the Group in Dublin.

Operating expenses

Rental payment

2014  
€

2013  
€

21,600

18,000

The Company entered into a deed of undertaking and indemnity on July 8, 2013 with Mr. Andrew Day, CEO and Director of the Company related to possible 
liabilities which might arise due to the restructuring of the Group prior to its IPO on July 12, 2013. As part of this deed of undertaking and indemnity, Mr. Day 
deposited £250,000 as security for the Company. This is included as Restricted Cash in Other Receivables of the Company. This amount is repayable to Mr. Day 
on January 8, 2016 if no liability arises in that period. There is a corresponding liability included in Other Payables.

The details of key management compensation (being the remuneration of the Directors) are set out in Note 31.

As at December 31, 2014 and 2013, the Company had amounts receivable from its subsidiaries, amounting to €18,389,791 (2013: €1,483,464) relating 
to intergroup trading activities.

52

KEYWORDS STUDIOS PLC25  Financial instruments and risk management 
Interest rate risk
Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. The Group’s income and operating 
cash flows are substantially independent of changes in market interest changes. The management monitors interest rate fluctuations on a continuous 
basis and acts accordingly. 

Where the Group has a significant amount of surplus cash, it will invest in higher earning interest deposit accounts. 

Due to interest rate conditions, the interest rates for short-term deposits are at similar levels to those achieved for longer terms. The Group is not unduly 
exposed to market interest rate fluctuations, and no interest rate sensitivity analysis has been presented as a result.

Credit risk
Credit risk arises when a failure by counterparties to discharge their obligations could reduce the amount of future cash inflows from financial assets on 
hand at the reporting date.

The Group closely monitors the activities of its counterparties and maintains regular contact which enables it to ensure the prompt collection of 
customers’ balances.

The Group’s main financial assets are cash and cash equivalents as well as trade and other receivables and represent the Group’s maximum exposure to 
credit risk in connection with its financial assets. Trade and other receivables are carried on the statement of financial position net of bad debt provisions 
estimated by the Directors based on prior year experience and an evaluation of prevailing economic circumstances.

Whenever possible and commercially practical the Group invests cash with major financial institutions in each jurisdiction where it operates. The Group 
periodically monitors the credit rating and stability of these institutions.

The ageing of trade and receivables that are past due but not impaired can be analysed as follows:

Group

As at 31 December 2013

As at 31 December 2014

Total  
€

Not past due  
€

1-2 months  
overdue  
€

1,303,462

923,224

295,408

More than  
2 months  
past due  
€

84,830

6,203,352

3,790,380

1,310,559

1,102,413

The above balances relate to customers with no default history.

A provision for doubtful debtors is included within trade receivables that can be reconciled as follows:

Provision at the beginning of the year
Charged to income statement
Utilised

Provision at end of the year

2014  
€

81,288
198,803
(19,552) 

2013  
€

65,808
15,480
– 

260,539

81,288

Related party receivables of €nil were not past due at December 31, 2014 (2013: nil).

Company
Intercompany receivables of €18,389,791 were not past due at December 31, 2014 (2013: €1,483,464).

Currency risk
Currency risk is the risk that the value of financial instruments will fluctuate due to changes in foreign exchange rates. 

The foreign exchange risk arises for the Group where assets and liabilities arise and are held in overseas subsidiaries in a currency other than the Euro and 
to a lesser extent where individual Group entities enter into transactions denominated in currency other that their functional currency. 

The Group’s policy, where possible, is for Group entities to manage foreign exchange risk at a local level by matching the currency in which revenue is generated 
and the expenses incurred and by settling liabilities denominated in their functional currency with cash generated from their own operations in that currency. 
Where Group entities have liabilities denominated in a currency other than their functional currency (and have insufficient reserves of that currency to settle 
them), cash already denominated in that currency will, where possible, be transferred from elsewhere within the Group. 

53

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

25  Financial instruments and risk management continued
Over the course of the year the Group’s currency has increased and diversified due to the addition of the newly acquired subsidiaries. The Group is 
predominantly exposed to currency risk on the balances held within working capital within the Group and the exposure is concentrated in the movement 
of the Canadian Dollar, US Dollar and Sterling against the Euro. The effect of a strengthening and weakening of 10% of these currencies against the Euro 
at the reporting date on the working capital balances held at this date would, all other variable held constant, have resulted in the following pre-tax profit /
(loss) impact for the year as follows:

Canadian Dollar to Euro
United States Dollar to Euro
Sterling to Euro

10% strengthening  
€

10% weakening  
€

596,127
236,958
(89,727)

(487,741)
(193,875)
144,216

Total financial assets and liabilities
The carrying amount of the financial assets and liabilities shown in the Group and Company statements of financial position are stated at fair value.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the financial charges on its debt instruments.

The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become due. 

The following are the contractual maturities (representing undiscounted contractual cash flows) of the Group’s and Company’s financial liabilities:

Group

Year ended 31 December 2014

Trade payables
Other accounts payable

Year ended 31 December 2013

Trade payables
Other accounts payable

Company

Year ended 31 December 2014

Trade payables
Other accounts payable

Year ended 31 December 2013

Trade payables
Other accounts payable

Total  
€

Within 1 year  
€

1-2 years  
€

2-5 years  
€

2,322,061
8,099,389

2,322,061
6,880,839

– 
1,218,550 

– 
– 

Total  
€

Within 1 year  
€

503,634
816,595

503,634
516,399

1-2 years  
€

– 
300,196 

2-5 years  
€

– 
– 

Total  
€

Within 1 year  
€

1-2 years  
€

2-5 years  
€

73,883
2,203,836

73,883
1,132,388

– 
1,071,448 

– 
– 

Total  
€

Within 1 year  
€

–
337,897

–
37,701

1-2 years  
€

– 
300,196 

2-5 years  
€

– 
– 

26  Operating lease commitments
The Group maintains a portfolio of leased properties. The terms of property leases vary from country to country, although they all tend to be tenant 
repairing with rent reviews every 2 to 5 years and some have break clauses. 

The total future value of the minimum lease payments is due as follows:

Group

Not later than one year
Later than one year and not later than five years
Later than five years

54

2014  
€

2013  
€

1,230,504
4,120,883
1,878,757

553,465
1,629,476
498,477

7,230,144

2,681,418

KEYWORDS STUDIOS PLC27  Finance lease commitments
The Group has leased computer equipment (net carrying value €379,222) and office telephone systems (net carrying value €21,333). Such assets are 
generally classified as finance leases as the rental period amounts to the estimated useful economic life of the assets concerned and often the Group  
has the right to purchase the assets outright at the end of the minimum lease term by paying a nominal amount.

The total future value of the minimum lease payments is due as follows:

Group

2014

Not later than one year
Later than one year and not later than five years
Later than five years

Minimum  
lease  
payments  
€

127,681
153,000
–

Interest  
€

9,455
9,386
–

Present  
value  
€

118,226
143,614
–

280,681

18,841

261,840

28  Deferred tax
Details of the deferred tax assets and liabilities, and amounts recognised in the profit or loss are as follows:

Accelerated capital allowances
Personal severance indemnity
Available losses
Rent – free inducement
Fixed asset excess of tax over accounting
Deferred tax related to multimedia tax credits
Other temporary and deductible differences
Business combinations

Net tax assets/(liabilities)

Asset  
2014  
€

16,430
17,786
309,675
29,281
65,097
–
74,184
300,436

Liability  
2014  
€

–
–
–
–
–
(719,397)
(6,009)
(662,595)

(Charged)/credited 
to profit or loss 
2014  
€

Net  
2014  
€

16,430
17,786
309,675
29,281
65,097
(719,397)
68,175
(362,159)

(1,624)
(17,786)
(17,862)
(5,831)
(58,831)
420,418
(67,562)
–

812,889

(1,388,001)

(575,112)

250,922

The unused tax losses of €309,675 are anticipated to be utilised by 31 December 2015 and are accounted for under current assets.

No deferred tax asset has been provided for on the losses attributable to Keywords Montreal, Keywords Rome, Lakshya Digital Private Limited and 
Keywords Studios plc in the financial statements.

29  Prior year restatements
The comparative figures have been regrouped, where necessary, on a basis consistent with the current year.

55

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

30  Acquisitions
Acquisition of Liquid Violet Limited
On January 15, 2014 the Company acquired the entire issued share capital of Liquid Violet Limited, a video games voice production services company, 
registered in the UK. Liquid Violet specialises in the management, on behalf of major video game publishers and the acquisition is in line with the Group’s 
strategy of growing both organically and by acquisition to extend the Group’s client base, market penetration or service lines, where the Group can use its 
existing expertise, multi-service platform, scale and global reach to generate synergies.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below.

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationship
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred consideration

Total consideration transferred

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book value  
€

14,797
–
65,215
95,154
(132,891)
–

42,275

Fair value 
adjustment  
€

–
203,770
–
–
–
(40,754)

163,016

Fair value  
€

14,797
203,770
65,215
95,154
(132,891)
(40,754)

205,291

1,042,854

1,248,145

361,359
886,786

1,248,145

361,359
(95,154)

266,205

The intangibles assets are to be amortised over their estimated useful lives of 5 years. 

The main factors leading to recognition of goodwill on the acquisition of Liquid Violet are the presence of certain intangible assets in the acquired entity 
which do not value for separate recognition such as the expertise in sound recording, reputation within the industry, and, an unidentified proportion 
representing the balance contributing to profit generation.

The sale purchase agreement includes a provision for an earn out which is based on Profit after tax over the next 2 years. The earn out amount is shown 
as deferred consideration and is calculated from management’s best estimates based on the available information. The maximum value of the deferred 
consideration is €1,565,890. 

Liquid Violet contributed €376,343 revenue (including €2,827 of intercompany sales subsequently billed onwards) and €15,021 loss before tax to the 
Group between the date of acquisition and the reporting date. If the acquisition had been completed on the first day of the financial year, revenue of 
€385,590 would have been contributed to the Group (including intercompany sales) and € 50,687 loss before tax.

Acquisition costs of €39,324 have been charged through the Comprehensive Income statement.

56

KEYWORDS STUDIOS PLCAcquisition of Babel Media Group
On February 17, 2014, the Company acquired the entire issued share capital of Babel Media Limited, a company registered in the UK, together with its 
subsidiary companies. Babel Media is a leading provider of outsourced video games services with operations in the UK, Canada and India. 

The acquisition will extend the Group’s client base, market penetration or service lines, where the Group can use its existing expertise, multi-service 
platform, scale and global reach to generate synergies.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below.

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationship
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Short-term loan
Long-term loan
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Equity instruments (1,516,944 shares of parent company)

Total consideration transferred

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book value  
€

666,369
–
2,721,336
(857,804)
(1,506,388)
(291,527)
(2,704,583)
–

Fair value 
adjustment  
€

(225,507)
964,287
(65,064)
–
(259,895)
–
–
(111,318)

Fair value  
€

440,862
964,287
2,656,272
(857,804)
(1,766,283)
(291,527)
(2,704,583)
(111,318)

(1,972,597)

302,503

(1,670,094)

4,374,676

2,704,582

2,704,582

2,704,582

–
857,804

857,804

The intangibles assets are to be amortised over their estimated useful lives of 5 years. 

The main factors leading to recognition of goodwill on the acquisition of Babel Media are the presence of certain intangible assets in the acquired entity 
which do not value for separate recognition such as the expertise in provision of technical services, reputation within the industry, cost synergies with  
the Keywords Group, and, an unidentified proportion representing the balance contributing to profit generation.

Babel Media contributed €9,846,217 revenue (including €253,127 of intercompany sales subsequently billed onwards) and €1,439,927 profit before tax 
to the Group before integration costs of €823,790, between the date of acquisition and the reporting date. If the acquisition had been completed on the 
first day of the financial year, revenue of €10,882,199 (including intercompany sales) and €1,389,857 profit before tax would have been contributed to 
the group before fair value adjustments of €302,503.

Acquisition costs of €123,906 and integration costs of €823,790 have been charged through the Comprehensive Income Statement. 

57

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial Statements 
Notes Forming Part of the Consolidated Financial Statements 
(continued)

30  Acquisitions continued
Acquisition of Binari Sonori S. R. L.
On May 8, 2014 the Group acquired 100% of the issued share capital of Binari Sonori S. R. L. ( “Binari Sonori” )for a cash consideration of €8,922,409 and 
consideration of €3,000,000 in KWS Group shares, obtaining control of Binari Sonori. The principal activity of Binari Sonori is the provision of outsourced 
voice-over and translation services to the international video games market. Binari Sonori was acquired to strengthen the Group’s audio services and 
translation services business and to extend the Group’s client base. 

The amounts recognised in respect of the identifiable assets acquired, liabilities assumed, purchase consideration and goodwill are set out in the  
table below.

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationship
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity instruments (1,555,650 shares of parent company)
Deferred consideration (Settled post year end – Note 31)

Total consideration transferred 

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book value  
€

658,498
–
1,086,441
3,143,350
(1,711,657)
–

Fair value 
adjustment  
€

–
1,791,281
–
–
(165,410)
(510,523)

Fair value  
€

658,498
1,791,281
1,086,441
3,143,350
(1,877,067)
(510,523)

3,176,632

1,115,348

4,291,980

7,630,429

11,922,409

8,622,409
3,000,000
300,000

11,922,409

8,622,409
(3,143,350)

5,479,059

The intangibles assets are to be amortised over their estimated useful lives of 5 years.

The main factors leading to recognition of goodwill on the acquisition of Binari Sonori are the presence of certain intangible assets in the acquired entity 
which do not value for separate recognition such as the expertise in sound recording, reputation within the industry, and, an unidentified proportion 
representing the balance contributing to profit generation.

The sale purchase agreement had an earn out arrangement which has subsequently been satisfied on January 19 by consideration of €300,000 provided 
in the form of 158,250 shares in KWS Group Plc (Note 31).

Binari Sonori S.R.L. contributed €7,059,626 revenue (including €187,586 of intercompany sales subsequently billed onwards) and €1,068,991 profit  
before tax to the Group between the date of acquisition and the reporting date. If the acquisition had been completed on the first day of the financial 
year, revenue of €9,049,493 (including intercompany sales) and €684,438 profit before tax would have been added to the group before fair value 
adjustments of €1,115,348.

Acquisition costs of €156,917 have been charged through the Comprehensive Income Statement. 

58

KEYWORDS STUDIOS PLCAcquisition of Lakshya Digital Private Limited
On October 10, 2014 the Group acquired 91% of the issued share capital of Lakshya Digital Private Limited for a cash consideration of €2,373,780.  
A further agreement to buy the remaining 9% of the company on October 10, 2015 has been signed for a consideration of €703,342 and the Group  
is committed to go through with this purchase, hence the company has been 100% consolidated into the Group results.

The principal activity of Lakshya Digital Private Limited is the provision of outsourced art creation services to the international video games market. 
Lakshya Digital Private Limited was acquired to widen the scope of the Group’s services business and to extend the Group’s client base. 

The amounts recognised in respect of the identifiable assets acquired, liabilities assumed, purchase consideration and goodwill are set out in the  
table below.

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationship
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax asset

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred consideration

Total consideration transferred 

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book value  
€

567,194
–
1,914,777
87,672
(587,347)
–

Fair value 
adjustment  
€

–
474,985
(1,275,814)
–
(59,531)
292,436

Fair value  
€

567,194
474,985
638,963
87,672
(646,878)
292,436

1,982,296

(567,924)

1,414,372

1,662,750

3,077,122

2,373,780
703,342

3,077,122

2,373,780
(87,672)

2,286,108

The intangibles assets are to be amortised over their estimated useful lives of 5 years.

The main factors leading to recognition of goodwill on the acquisition of Lakshya Digital Private Limited are the presence of certain intangible assets in the 
acquired entity which do not value for separate recognition such as the expertise in sound recording, reputation within the industry, and, an unidentified 
proportion representing the balance contributing to profit generation. 

Lakshya Digital Private Limited contributed €612,485 revenue and €209,839 loss before tax to the Group between the date of acquisition and the 
reporting date. If the acquisition had been completed on the first day of the financial year, revenue of €3,061,966 and €361,658 loss before tax would 
have been added to the group before fair value adjustments excluding customer relationships of €567,924.

Acquisition costs of €93,022 have been charged through the Comprehensive Income Statement. 

59

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes Forming Part of the Consolidated Financial Statements 
(continued)

31  Events after the reporting date
Acquisition of Alchemic Dream Inc.
On January 6, 2015 the Group acquired the entire issued share capital of Alchemic Dream Inc., a company registered in Canada, which specialises in 
providing cost effective and flexible customer care services to video game publishers. The acquisition is in line with the Group’s strategy to diversify  
into the provision of complementary services to the video game market and strengthens the Group’s service of games already in production. Additionally 
the acquisition leverages the Group’s existing expertise, locations, scale and global reach to extend the services provided by Alchemic Dream as well as 
generating synergies.

Under the terms of the acquisition, which will be immediately earnings enhancing, a maximum total consideration of CAD$1.25m in cash will be paid to  
the sellers.

The sale purchase agreement includes a provision for an adjustment to the sales price based on working capital at the acquisition date. Management does 
not believe any further adjustments to the acquisition price are necessary.

The book value acquired of net assets is as follows:

Financial assets
Property, plant and equipment
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Short-term loan
Long-term loan

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash

Total consideration transferred 

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book value  
€

37,828
801,988
37,708
(469,754)
(9,593)
(17,715)

380,462

514,607

895,069

895,069

895,069

895,069
(37,708)

857,361

At the date of authorisation of these financial statements a detailed assessment of the fair value of the identifiable net assets has not been completed. 
Information on the revenue and impact on profit due to this acquisition has not been disclosed as it is impracticable to do so at this point in time.

60

KEYWORDS STUDIOS PLCAcquisition of Reverb Localização – Preparação de Documentos Ltda 
On January 18, 2015 the Group acquired 100% of the issued share capital of Reverb Localização – Preparação de Documentos Ltda (“Reverb”), a company 
registered in Brazil. Reverb provides localisation and audio management services for Brazilian Portuguese for some of the leading games publishers. 
Reverb Studios was acquired to widen the scope of the Group’s services business and to extend the Group’s client base. 

Under the terms of the agreement, which will be earnings enhancing, total consideration of €200,000 was paid in cash with further consideration of 
€100,000 being payable out of profits generated and in any event by December 31, 2016.

The book value acquired of net assets is as follows:

Financial assets
Cash and cash equivalents

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred consideration

Total consideration transferred 

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book value  
€

12,312

12,312

287,688

300,000

200,000
100,000

300,000

200,000
(12,312)

187,688

At the date of authorisation of these financial statements a detailed assessment of the fair value of the identifiable net assets has not been completed. 
Information on the revenue and impact on profit due to this acquisition has not been disclosed as it is impracticable to do so at this point in time.

Buyout of Binari Sonori Earn-out
On January 20, 2015 the Group agreed with the selling shareholders of Binari Sonori S.R.L. to vary the terms of the acquisition agreement bringing to a 
close the earn out conditions 12 months earlier than originally agreed. Under the terms of the acquisition, deferred consideration of no more than €4.0m 
could have been payable calculated by reference to the profit before interest and tax of Binari Sonori in the years to December 31, 2014 and December 31, 
2015. Under the terms of the agreement, the Group agreed to pay to the Selling Shareholders total deferred consideration of €300,000 which has been 
satisfied by the issue of 158,250 new ordinary shares of Keywords at a price of 145.47 pence per share. 

Incorporation of Keywords International Barcelona SL
On January 9, 2015, the Directors incorporated Keywords International Barcelona SL, a company registered in Spain, as part of the Group’s continuing 
geographic expansion.

Creation of Employee Benefit Trust (EBT)
On December 17, 2014 an employee benefit trust (“EBT”) was set up, in which to “warehouse” Keywords Studios shares in preparation for the exercise of 
options and the vesting of awards in the future. The EBT was created to allow the flexibility to issue grants of options and awards which exceed the 5% 
issued share capital of the Company. To date 200,000 ordinary shares of Keywords at a price of 145.00 pence have been bought by the EBT at a gross 
cost of €372,320.

61

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial Statements 
Company Information

Directors

Secretary 

Andrew Day 
Giorgio Guastalla 
Ross King Graham
Andrew Lawton 
David Reeves
David O’Connor 

David O’Connor 
Andrew Lawton 

Registered Number 

8548351

Registered Office 

Auditors 

Principal Bankers 

Nominated Adviser and Broker

Financial PR Adviser

Solicitors

8 Clifford Street
London

BDO
Registered Auditors
Beaux Lane House
Mercer Street Lower
Dublin 2

Barclays Bank
27 Soho Square
London
W1D 3QR

Numis Securities Limited
The London Stock Exchange Building 
10 Paternoster Square
London
EC4M 7LT

MHP Communications 
60 Great Portland Street
London
W1W 7RT

Squire Sanders (UK) LLP
7 Devonshire Square
London 
EC2M 4YH

Brown Rudnick LLP
8 Clifford Street
London 
W1S 2LQ

62

KEYWORDS STUDIOS PLCNotes

63

ANNUAL REPORT AND ACCOUNTS 2014IIIFinancial StatementsNotes

64

KEYWORDS STUDIOS PLCContacts

DUBLIN 
Keywords International Ltd. 
Whelan House 
South Country Business Park 
Dublin 18 

LONDON
Liquid Violet 
75 Dean Street  
London  
W1D 3PU 

BARCELONA
Keywords International 
Passeig de Gràcia 12, 1er pis 
08007 Barcelona

T: +353 190 22 730

T: +44 02 7432 3981

T: +34 93 492 03 98

MILAN
Binari Sonori Europe 
Viale Fulvio Testi, 11 
Cinisello Balsamo (MI) 
20092

ROME
Keywords Italia S.R.L. 
Via Tiberio Imperatore, 15 
00145 Rome

PUNE
Lakshya Digital 
Kapil Upavan Business Center 
Lake Town Society Road 
Bibvewadi, Pune – 411037 

T: +39 02 61866310

T: +39 06 44202521

T: +91 20 3939 5200

NEW DELHI
Lakshya Digital/Babel Media 
D-32, Infocity 2 
Sector – 33 
Gurgaon  
122001

SINGAPORE
Keywords International 
1557 Keppel Road #03-28 
Singapore  
089066

TOKYO 
Keywords International Co., Ltd. 
2F Toshin Building 
4-33-10 Yoyogi,  
Shibuya-ku, 
Tokyo 151-0053

T: +91 12 4410 2086

T: +65 6709 8680

T: +81 3 4588 6760

LOS ANGELES
Binari Sonori America 
350 North Glenoaks Boulevard, 
Burbank, California  
91502

SEATTLE 
Keywords International Inc. 
Plaza Center 
10900 NE 8th Street,  
Suite 1000 
Bellevue, Seattle, WA 98004

MONTREAL 
Babel Media Inc.  
410 St-Nicolas, Suite 600 
Montréal, Québec, Canada 
H2Y 2P5

T: +1 818 729 8508

T: +1 425 633 3226

T: +1 514 789 0404

MONTREAL 
Alchemic Dream  
442, Avenue Willow 
Shawinigan 
Québec,  
G9N 1X2

RIO DE JANEIRO
Keywords do Brasil 
Av. Churchill, 109/GR 204 – Centro 
Rio de Janeiro/R 
20020-050

T: +1 819 840 9607 

T: +55 (21) 2524 79 18 

 
 
 
 
 
  
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KEYWORDS STUDIOS PLC
KEYWORDS INTERNATIONAL LTD.
WHELAN HOUSE
SOUTH COUNTY BUSINESS PARK
DUBLIN 18
IRELAND

T: +353 190 22 730

www.keywordsintl.com