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A global service delivery 
platform for the video 
games industry

ANNUAL REPORT AND ACCOUNTS 2016

Keywords is the leading 
international creative and  
technical services provider to  
the global video games industry.

Established in Dublin in 1998, Keywords now has 27 
studios across Europe, North and South America and  
Asia. It provides integrated art creation, audio recording, 
localisation, testing, and customer support services across 
50 languages and 14+ games platforms, to a blue-chip 
client base around the world.

Its customers comprise many well-known multi-national 
games publishers and developers including 21 out of the 
25 largest games companies by revenue.*

Visit the website for further information 
www.keywordsstudios.com

STRATEGIC REPORT 
01-25

DIRECTORS’ REPORT 
26-34

FINANCIAL STATEMENTS 
35-78

Board of Directors 

Directors’ Report 

Directors’ Remuneration Report 

Directors’ Remuneration Policy Report 

Highlights in 2016-2017 

At a Glance 

Chairman’s Statement 

Market Outlook 

Key Players 

Our Strategy 

Our Business Model 

Chief Executive’s Review 

Financial and Operating Review 

Principal Risks and Uncertainties 

01

02

04

06

08

10

12

14

20

24

26

28

31

33

Independent Auditor’s Report 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement  
of Financial Position 

Consolidated Statement  
of Changes in Equity 

Consolidated Statement of Cash Flows 

Company Statement of Financial Position 

35

36

37

38

39

40

Company Statement of Changes in Equity  41

Company Statement of Cash Flows 

Notes Forming Part of the Consolidated 
Financial Statements 

Company Information 

42

43

IBC

*  Source: NewZoo, Top 25 Companies by revenues, December 2016, and management information.

HIGHLIGHTS IN 2016–2017

Revenue (m)

€96.6m

h67%

Adjusted earnings per share (c) 

20.59c

h62%

€96.6

€58.0

€37.3

2014

2015

2016

20.59

12.71

8.54

2014

2015

2016

Adjusted profit before tax (m) 

€14.9m

h86%

Dividend per share (p) 

1.33p

h10%

Art creation (m)
h102%

€16.6

€0.6

2014

2015

€8.2

2016

Functional testing (m)
h32%

€8.6

€6.5

€5.0

Audio services (m)
h140%

€17.3

€5.1

€7.2

2014

2015

2016

Localisation testing (m)
h8%

€14.7

€15.0

€16.2

2014

2015

2016

2014

2015

2016

€14.9

€8.0

€5.1

2014

2015

2016

1.10

1.21

1.33

2014

2015

2016

Localisation services (m)
h89%

€32.3

€17.1

€12.0

2014

2015

2016

Customer support (m)
h44%

€5.6

€3.9

€0.0

2014

2015

2016

ANNUAL REPORT AND ACCOUNTS 2016 

01

IIIIIStrategic ReportAt a Glance

Further extended  
our global reach

The Group now has 27 studios strategically located to provide full, 
integrated services by combining a presence that is local to our clients 
in key gaming clusters with lower cost production sites across four 
continents. Since the beginning of 2016, we have expanded further 
organically and by acquisition into new locations, including Quebec City, 
Hamburg, Paris and Taipei.

Keywords has offices in 23 cities worldwide:

Dublin (HQ)
Rio de Janeiro
Montreal
Quebec City
Portland
Mexico City
Los Angeles
Seattle

Tokyo
Singapore
New Delhi
Pune
Rome
Milan
Barcelona
Madrid

Taipei
Shanghai 
Beijing
Manila
Hamburg
Paris
London

02

KEYWORDS STUDIOS PLC

50+

14+

21

27

Providing services across more 
than 50 languages

and more than 14 games 
platforms to a blue-chip client 
base in over 15 countries

serving 21 of the top 25*  
games companies by revenue

from 27 studios worldwide

In contrast to 2014 and 2015, during which we added Customer 
Support and Art, 2016 was focused on adding capabilities and  
scale to and deriving synergies from the same six service lines.

ART CREATION
The creation of graphical art assets for 
inclusion in the video game including concept  
art creation, 2D and 3D art asset production, 
animation and cinematics.

AUDIO
Multi-language voiceover recording,  
original language voice production and  
related services.

LOCALISATION 
Translation of in-game text, audio scripts, 
cultural and local adaption, accreditation, 
packaging and marketing materials in over  
50 languages. 

  See more on Page 16

  See more on Page 16

  See more on Page 16

FUNCTIONAL  
TESTING
Quality assurance including discovery and 
documentation of game defects and testing to 
verify the game’s compliance with hardware 
manufacturers’ and app stores’ specifications, 
as well as focus group and user experience 
testing and consulting.

LOCALISATION  
TESTING
Testing for out of context translations, 
truncations, overlaps, spelling, grammar,  
age rating issues, geopolitical and cultural 
sensitivities and console manufacturer 
compliance requirements in over 30  
languages using native speakers.

CUSTOMER  
SUPPORT
24/7, multilingual support for gamers when 
games are in live operation, forum monitoring 
and moderation services and social media 
engagement on behalf of the game brand. 

  See more on Page 17

  See more on Page 17

  See more on Page 17

*   Source: Newzoo, Top 25 Games Companies by Revenues, December 2016.

ANNUAL REPORT AND ACCOUNTS 2016 

03

IIIIIStrategic ReportChairman’s Statement

Continued organic  
and acquisitive 
growth globally

Ross Graham
Chairman

Keywords performed ahead of previous 
expectations in 2016 as a result of another year  
of strong organic and acquisitive growth which  
has seen the Group grow from full year revenues 
of just over €14m, derived from four service lines 
and five studios across three continents prior  
to the IPO in July 2013, to revenues of nearly 
€100m derived from six service lines and 27 
studios across four continents at the end of 2016.

The Group’s successful expansion is testimony  
not just to the dynamic and innovative nature of 
the Keywords business model but, perhaps more 
importantly, to the disciplined and effective 
execution of the Company’s strategy by our CEO, 
Andrew Day, and his expanded executive team.  
It is rare for a company to exceed the ambitious 
strategic expectations set out at the time of its 
flotation but Keywords has achieved that feat  
in terms of both organic and acquisitive growth.

During 2016, the Group delivered further strong 
revenue growth reflecting the contributions of  
the eight acquisitions completed during the year 
as well as continued strong like-for-like revenue 
growth, whilst also maintaining operating margins.

The acquisitions the Group has made since the 
beginning of 2016 have expanded our art creation, 
audio, localisation, functional and localisation 
testing offerings; added new capabilities including 
player experience analysis and design, focus group 
testing, animation and cinematics for both the 
video game and film markets; and given the Group 
solid operating bases in China and the Philippines.

This continued strong profitable growth reflects 
Keywords’ resilience to global upheavals, such  
as Brexit, as its key drivers remain the growth  
of the global video games market and its ability  
to increase its share of video games companies’ 
spend on services that are fundamental to their 
customers’ experiences. Increases in the 
penetration of smart phones and other mobile 
devices and in consumer spend on video games 
continue unabated, supporting strong demand  
for Keywords as the leading international creative 
and technical services platform for the industry.  
In addition, Keywords’ recent early steps to take a 
more influential position in technology and player 
experience consulting through the acquisition  
of Player Research, provides the Group with the 
opportunity to become ever more embedded  
in how the world of electronic gaming evolves. 
This is, genuinely, an exciting development.

 “Keywords performed ahead of previous  
expectations in 2016 as a result of another  
year of strong organic and acquisitive growth.”

04

KEYWORDS STUDIOS PLC

REASONS TO INVEST IN KEYWORDS 

ACCESS TO HIGH 
GROWTH MARKET
Keywords operates in  
an exciting high growth 
market, without the risk  
of direct exposure to the 
successes or failures of 
individual game titles and 
our focus on content means 
that we are platform 
agnostic. The increased 
sophistication of games 
and complexity of the video 
games market is driving 
demand for larger, 
professional, outsourced 
specialists, such as 
Keywords, in a highly 
fragmented 
supplier market.

MARKET LEADING 
POSITION
Keywords has a market 
leading position as the 
only provider of fully 
integrated outsourced 
creative and technical 
services to the global video 
games industry. With an 
industry reputation for 
quality, reliability and 
flexibility, our scale and 
reputation mean we are 
well placed to take 
advantage of the trend for 
clients to move to fewer, 
larger suppliers. 

STRONG GROWTH 
RECORD
In addition to delivering 
strong like-for-like growth, 
we have successfully 
acquired and integrated  
16 acquisitions since IPO 
adding two new services, 
Art Creation and Customer 
Support, as well as 
extending our existing 
service lines and 
geographical reach.

OPPORTUNITY TO 
GROW FURTHER 
Having made strong 
progress in extending  
the Group’s client base, 
market penetration, 
geographic footprint  
and service lines, we now 
see significant potential  
for increased cross 
pollination of our service 
lines and geographic 
locations, including taking 
advantage of our dual 
shore capabilities. 

A STRONG 
BUSINESS MODEL
Keywords’ flexible 
resourcing and charging 
model, with charges  
levied for time or output 
rather than a fixed  
price, combined with 
relatively low working 
capital and capital 
expenditure requirements 
support its ability to grow 
the business whilst  
also achieving strong  
cash conversion. 

Managing and funding growth
Managing growth successfully requires a balance 
between nurturing entrepreneurialism and 
innovation whilst providing a strong technology, 
financial and operational infrastructure. Progress 
has been made during 2016 to improve the 
Group’s technology infrastructure and select  
the systems (for finance and operations) that  
will be robust and scalable enough to support the 
Group to multiply in size over the next few years. 
To that end we have recently appointed new 
Group Finance and IT directors, both resident  
in Dublin, the Group’s operational head office,  
in addition to strengthening the operational 
management team over recent years as a result  
of the strong managerial talent that acquisitions 
have brought into the business.

In May 2016, we secured a five year revolving 
credit facility of up to €15m with Barclays Bank  
Plc to provide funds for both the Group’s working 
capital and acquisition financing as it continues to 
grow, and since the period end and in keeping with 
the growth in the business we have agreed terms 
on an enlarged facility of up to €35m, which gives 
us further headroom for selective acquisitions.

Culture of quality and people
Keywords has established itself as the “go to” 
provider of creative and technical services for 
electronic games. This is not just a function of the 
team; average number of employees having grown 

from 1,273 to 1,818 people over the last year;  
the Keywords studios must deliver consistently 
good quality service in everything we do to  
a demanding set of customers against tight 
deadlines. The Group’s track record shows a high 
level of customer satisfaction, which is testament 
to the Keywords culture, where the customer 
always comes first, and the skill and commitment 
of Keywords’ operatives. The cultural tone, set by 
the top team at Keywords, is radiated throughout 
the studios and is shared by all businesses that 
join the Group. There is a real sense at our annual 
Strategy Conferences that Keywords will continue 
to consolidate its market leadership. On behalf  
of the Board and shareholders I’d like to thank 
everyone involved for their individual contributions 
both last year and for the future.

Shareholders and dividend
In line with its progressive dividend policy, and 
allowing for the need to retain resources to fund 
future growth of the Group’s business and its 
strategic aims, the Board is pleased to recommend 
a final dividend of 0.89p per share which, following 
the interim dividend payment of 0.44p per share, 
will make the total dividend for the year ending 
31 December 2016 1.33p per share, an increase of 
10% on 2015. Subject to shareholder approval at 
the Annual General Meeting, the final dividend will 
be paid on 23 June 2017 to all shareholders on the 
register at 2 June 2017 and the shares will trade 
ex-dividend on 1 June 2017. 

Current trading and outlook
Trading in the first two months of the year  
has been in line with the Board’s expectations. 
With the benefit of an expanded and more 
diversified business, and a strong market and 
financial position in a growing yet still fragmented 
industry, we are confident that we can continue  
to make strong progress in line with our organic 
and acquisitive growth strategy and, at this early 
stage, maintain our current expectations for 2017. 

Looking longer term, we maintain a watching  
brief on the medium to long-term potential for  
the Group in closely adjacent markets such as 
e-learning, film and television, and other content 
rich sectors where our expertise in the most 
interactive form of content, video games, is highly 
relevant and transferable.

Ross Graham
Chairman
4 April 2017

ANNUAL REPORT AND ACCOUNTS 2016 

05

IIIIIStrategic Report 
Market Outlook

The leading provider  
in a growing market

STRONG GROWTH IN CONTENT  
SET TO CONTINUE

The global video games industry is set for further significant 
growth over the next few years. According to Newzoo, the 
market will be worth $118.6bn by 2019, representing a 
2015 to 2019 Compound Annual Growth Rate (“CAGR”)  
of almost 7% (Newzoo Global Games Market Report, June 
2016). Newzoo expects eSports, VR and collectible and 
tradeable gaming to be the key new trends in the evolution 
of global gaming over the coming years, all of which will 
continue to drive richer and deeper content. The Asia-Pacific 
region remains the largest market with a dominating 47% 
share and an impressive 10.7% year-on-year growth in 2016. 

RICHER AND CONTINUALLY 
UPDATED CONTENT SUPPORTED 
BY HIGHER PERFORMANCE  
GAMES PLATFORMS 

As technology platforms develop, bringing increased 
processing power, connectivity and storage, they support 
ever more complex content creation, in turn driving consumer 
demand for more innovative and richer content. This content 
takes much longer for games developers to create, requiring 
significantly larger teams, and therefore driving games 
developers towards outsourced development partners  
who can provide the specialist support they require,  
when they need it. 

Global games market size 2015-2019 ($bn)

$118.6bn

h6.6% CAGR

$106.5bn

$99.6bn

$91.8bn

$118.6bn

$112.5bn

2015

2016

2017

2018

2019

Source: Newzoo, Global Games Market Report, June 2016.

06

KEYWORDS STUDIOS PLC

PROLIFERATION OF PLATFORMS 
EXPECTED TO CONTINUE AS 
VIRTUAL REALITY BECOMES  
MORE ESTABLISHED 

2016 has been considered to be a “breakthrough year”  
for Virtual Reality (“VR”) according to PWC’s Global 
entertainment and media outlook 2016-2020,  
June 2016 report. With the release of a first generation  
of consumer virtual reality headsets from Facebook/Oculus, 
Sony, Samsung and HTC in 2016, the VR experience is 
beginning to reach a wider consumer market and further 
advances in this hardware form, as well as the quality of 
content supported by higher specification hardware, is 
expected to drive further consumer uptake over the coming 
years. North America has accounted for approximately  
35% of the global demand in recent years, with the market 
demand due to double by 2022 to around $4bn. The 
Asia-Pacific region is currently the most lucrative virtual 
reality gaming market and is also expected to emerge  
as the fastest growing (Grand View Research, Virtual 
Reality in Gaming Market Analysis by Component, 
March 2016).

Despite the exciting VR opportunity, mobile gaming 
continues to offer the biggest immediate growth potential, 
with smartphone gaming set to grow by $13.9bn to $54.5bn 
in 2019 – a CAGR of almost 8%. This has been driven by the 
rise of ‘mid-core’ casual gamers, with titles such as Clash of 
Clans and Game of War: Fire Age generating revenues of 
around $1bn in revenue each (SuperData, 2016 Year  
in Review, Digital Games and Interactive Media, 
December 2016).

Mobile games revenue 2016-2019 ($bn)

$54.5bn

h9% CAGR

$50.0bn

$44.8bn

$40.6bn

$54.5bn

2016

2017

2018

2019

Source: SuperData, 2016 Year in Review, Digital Games  
and Interactive Media, December 2016.

ANNUAL REPORT AND ACCOUNTS 2016 

07

IIIIIStrategic ReportKey Players

An efficient team playing  
a strong game

Fred Stockton
Head of Art Creation

Andrea Ballista
Head of Audio Services

Fabio Minazzi
Head of Localisation Services

Q: Art is still a relatively new service line for 
Keywords. How has it developed during the year?

Q: What was behind the rapid growth in Audio 
in 2016?

Q: What drove yet another great performance  
for Localisation in 2016?

A: We saw both good underlying growth and  
an exceptionally strong performance from  
newly acquired Synthesis which benefitted  
from some very large audio projects in the  
year. The acquisitions of Synthesis, Kite Team  
and Sonox have transformed the scale and 
geographical spread of our audio services team, 
which is now an undisputed world leader.

Q: Is there still room for growth if you are now the 
market leader?

A: We are very strong in the market for integrated, 
multi-language voice-over recording but some 
game companies still source key languages direct 
on a single language basis. Our Italian, Spanish, 
Mexican and Brazilian operations benefit as go-to 
studios for their respective languages, and there  
is an opportunity to create the same for other key 
languages, such as French, German and Japanese. 

Rapid development of mid-core games played on 
smartphones means they are not only becoming 
larger and richer in content but they are also using 
audio more. VR is also increasing the demand for 
audio services as this richer, more immersive 
content form demands audio to match.

A: We were very pleased with Localisation’s 
performance in 2016 as, despite having been  
one of the Group’s largest service lines at the time 
of the float, we have continued to grow strongly. 
This reflected greater demand for more languages 
for mobile games and a strong performance from 
newly acquired Synthesis.

Q: What do you expect to see in 2017?

A: I think we’ll continue to see growing demand 
from mobile games which are rapidly becoming 
bigger franchises and are being supported in a 
wider number of territories. Likewise, our portfolio 
of AAA games for console and PC is unmatched 
anywhere and our 20+ years’ expertise is much 
valued by our clients who can rely on us to deliver 
time after time despite often challenging timelines. 

Overall, I see content for games only growing from 
here and as it does, so we will be there to localise  
it into an increasing number of languages. Chinese 
and Arabic have seen rapid growth for us over  
the past two or three years and we expect these 
languages to continue to grow alongside more 
emerging languages for video games.

A: We initially entered the art outsourcing  
market with the acquisition of Lakshya at the  
end of 2014. Since then, we have grown rapidly, 
both organically and through further acquisitions, 
expanding the team from 200 to 850 and 
annualised revenues from c.$4m to c.$20m. 

2016 has seen us acquire Mindwalk which  
was the Group’s first significant move into the 
fast-growing Chinese market. Importantly, we  
also added to our services with the acquisition of 
Volta which provides concept art for video game 
developers. So we now work with clients at the 
very early, creative design phase of games, helping 
them to set the look and feel of the game and 
develop reference material to be used by art 
studios, such as Lakshya, Liquid Development  
and Mindwalk, to produce the art assets. In the 
first quarter of 2017 we also added Spov to the 
family, extending our services into high-end 
cinematics and motion graphics.

Q: Are the different teams across art services 
increasingly working together?

A: Yes, we are already working across different 
studios for many of our clients. It’s a model that 
really appeals to our clients because we can 
seamlessly ensure that the assets produced are 
consistent with the original concept and we can 
blend higher cost on-shore service with lower  
cost off-shore production sites in India and China.

08

KEYWORDS STUDIOS PLC

Mathieu Lachance
Head of Functional Testing

Thomas Barth
Head of Localisation Testing

Fred Arens
Head of Customer Support

Q: Functional Testing had a good year in 2016 
– what were your biggest successes?

A: We had a strong performance in part due to 
good demand from existing customers, such as 
Oculus, but also from new clients for this service 
line such as Ubisoft. 2016 also saw us add some 
exciting new services with the acquisition of 
Player Research, which has ensured that the 
experiences of more than 600 million gamers have 
been as close as possible to the designers’ vision. 
The acquisition of Enzyme added focus group 
testing, which fits well with Player Research’s 
services in addition to expanding our Functional 
Testing capability.

Q: What do you expect to see in 2017?

A: We expect to integrate Enzyme with our other 
activities in this space by the middle of 2017. This 
includes moving to a common operating platform, 
which will help us maximise operational benefits 
and ensure our service delivery remains robust as 
we leverage our increased scale and dual testing 
locations in Quebec.

Having successfully started managing Functional 
Testing services on behalf of our clients on  
their premises, we also anticipate other major 
clients moving from an in-house model to 
managed services.

Q: How was 2016 for Localisation Testing?

A: The addition of localisation testing operations 
from Synthesis and from Enzyme boosted our 
service line during 2016 and we are working  
to have these operations fully integrated by 
mid-2017. 

We continue to enjoy a leadership position for  
this specialised service and are innovating new 
operational models with our colleagues in 
localisation and customer support in particular  
to efficiently support the continuous content 
models of large, successful mobile games and 
online game franchises. As is typical in localisation 
testing, we saw a higher level of activity in the 
second half of the year as a greater proportion  
of games are tested ahead of Christmas launches 
but we also saw very good levels of activity 
through December.

Q: What does 2017 have in store for 
Localisation Testing?

A: Over many years we have established some 
deep and long-lasting relationships with our 
clients. These have been evolving year-on-year 
and we believe that the addition of Synthesis and 
Enzyme activities in localisation testing will help 
drive more of these client relationships towards 
true strategic partnerships.

Q: Customer Support is another relatively new 
service line for Keywords – how has it developed 
during 2016?

A: 2016 has been an important year for Customer 
Support, which we first established with the 
acquisition of Alchemic Dream in 2015. 2016  
saw us acquire the Philippines-based customer 
support team from Ankama which took us into  
live operations support, promotions and fraud 
management and we have since significantly 
increased the scale of its operations by moving  
to larger, newly fitted out offices. We have made 
much progress with leveraging the Group’s wider 
infrastructure by seeding customer services into 
many of the Group’s existing studios.

Q: How will you be taking this service line forward 
in 2017?

A: We are pursuing our strategy for growth by 
leveraging our secure studio facilities while 
maintaining the highly flexible remote working 
model pioneered by Alchemic Dream, giving us 
excellent coverage across over 30 languages  
in all time zones, 24/7. 

In several facilities we have begun to share talent 
creating specialist support teams with detailed 
game knowledge acquired during functional and 
localisation testing, providing a significant point  
of differentiation from existing large-scale call 
centres. It has the added benefit of smoothing 
seasonal peaks and troughs in our testing  
staffing requirements.

ANNUAL REPORT AND ACCOUNTS 2016 

09

IIIIIStrategic ReportOur Strategy

Growing through  
operational efficiency

STRATEGIC PRIORITY

DEVELOPING CUSTOMER 
RELATIONSHIPS  
AND OUTSOURCING

STRATEGIC PRIORITY

EXTENDING  
OUR SERVICES

OUR VISION
To be the “go to” global service delivery 
platform for the video games industry.

OUR STRATEGY
To grow organically and by acquisition  
to extend the Group’s client base, service 
lines and geographical penetration, where 
the Group can use its existing expertise, 
multi-service platform, scale and global 
reach to generate synergies in a highly 
fragmented games service industry.

PROGRESS IN 2016

PROGRESS IN 2016

•  Same services to existing customers 
accounted for c.80% of revenues. 

• 

Initial outsourcing arrangement  
with Ankama established a platform  
in Manila from which to grow further  
in Asia. 

•  64 of our c.400 clients now use  

3 or more services.

•  Extended our customer services  
operation to add live operations, 
promotions management, fraud 
management, quality assurance  
and bot hunting. 

•  Expanded our Functional Testing  
offering, adding services such as  
player research and focus group testing 
and strengthening our compatibility  
and certification testing services.

•  Our newer art creation and customer 
support services accounted for 17%  
and 6% of Group revenues respectively.

KPI

KPI

25%

Increase in clients using  
3 or more services.

€25.2m

Revenues from non-language-
based services.

10

KEYWORDS STUDIOS PLC

STRATEGIC PRIORITY

EXPANDING OUR  
GEOGRAPHICAL REACH

STRATEGIC PRIORITY

SELECTIVE  
ACQUISITIONS

STRATEGIC PRIORITY

DRIVING OPERATIONAL 
EFFICIENCY AND SYNERGIES 

PROGRESS IN 2016

PROGRESS IN 2016

PROGRESS IN 2016

•  Bolstered European presence, adding 

sites in Paris, France; Hamburg, 
Germany; and Brighton, UK. 

•  Also, added locations in Taipei, Taiwan; 
Beijing, China; Manila, Philippines; and 
St Jerome near Montreal, Canada.

•  Now have a strong presence across 

•  Milestone €18m acquisition of  
Synthesis positioned Keywords  
as the global leader in video game 
localisation and voice-over recording.

•  Acquisitions of Volta and Mindwalk 

Studios reinforced strong art  
creation offering. 

four continents.

•  Brighton-based Player Research  

added new capabilities in user testing, 
fitting well with the focus group testing 
services offered by newly acquired 
Enzyme Testing Labs. 

•  Sonox strengthened the Group’s  

Audio services in Spanish and Latin 
American markets.

•  Each service line within Keywords 

operates on a global toolset providing 
common project management, workforce 
management and operational reporting 
capabilities onto which acquired entities 
are migrated. The exception to this is Art 
which is in the process of assessing 
several operating systems. 

•  We are consolidating three studios  

into two around Montreal following the 
acquisition of Enzyme, and have brought 
Kite Team, Synthesis Iberia and Sonox 
together into the Kite Team premises  
in Madrid.

•  Customer support has been introduced 

into Montreal, Dublin and Tokyo facilities 
where we have begun to share talent 
between testing and customer support.

KPI

27

Grew from 19 to 27 studios 
globally during 2016.

KPI

KPI

€21.1m

Net cash consideration  
for acquisitions in 2016.

22.4%

Operating expenses reduced to 
22.4% of revenue (2015: 23.5%). 

ANNUAL REPORT AND ACCOUNTS 2016 

11

IIIIIStrategic ReportOur Business Model

Creating value  
and growth

DRAWING ON  
OUR KEY STRENGTHS

OPERATIONAL  
EFFICIENCY

1

PRE-PRODUCTION
 – Concept art
Level design
 –

2

EARLY STAGE GAME 
DEVELOPMENT
 –
Programming/co-development
Story writing
 –
 – Motion capture
 – Development quality  

assurance
 – Game trailers
 – Art production
 – Cinematics/visual effects
 – Audio production
 – Original language  
voice production

 – Music scoring
Sound design
 –

6

NEW CONTENT 
FOR GAMES
 – Art
 – Audio
 – Testing
 –
 – Marketing

Localisation

Global presence
Provides access to the best talent and 
enables us to deliver projects across 
studios in multiple time zones, allowing 
seamless 24-hour turnarounds whilst 
remaining close to the client. 

Flexible resource model
Allows us to scale up or down to meet 
demand, mirroring the seasonality  
of games production.

Knowledge and expertise 
Deep games-specific knowledge and 
experience of working on multiple 
instalments of AAA game franchises. 

Reputation for quality
Our commitment to quality, reliability  
and integrating with our clients’  
processes promotes long-term 
customer relationships.  

Financial strength
Our strong financial performance  
and position gives our customers 
reassurance of resilience in their  
supply chain and is part of our  
attraction to businesses we acquire. 

Acquisition track record
We have a strong track record in 
identifying acquisitions with a strong  
fit with Keywords in terms of culture  
as well as expertise or geography and 
integrating them effectively to support 
their growth.

12

KEYWORDS STUDIOS PLC

3

LATER STAGE GAME 
DEVELOPMENT
 – Functional testing
 – Text localisation
 – Audio localisation
 –
 – Player research
 – Game porting

Localisation testing

4

LAUNCH
 – Certification  

testing
 – Marketing

5

ONGOING LIVE 
OPERATIONS 
SUPPORT
 – Customer support
 – Community 

management
 – Data analytics
 –

Payments processing

CREATING VALUE FOR  
OUR STAKEHOLDERS

INVESTORS
Consistent track record of delivering  
earnings and dividend growth.

Increase in adjusted EPS since 2013 

290%

ACQUIRED BUSINESSES
Strong financial position makes us 
attractive to potential new acquisitions.

The Group had €17m in cash at the year 
end and had utilised €8m of its €15m 
rolling credit facility, giving it headroom  
for acquisitions. 

Cash at year-end

€17m

EMPLOYEES
Keywords provides employees with an 
excellent and sustainable variety of work,  
good career advancement opportunities 
and, increasingly, opportunities to work  
in many different locations.

Average number of employees

1,818

ANNUAL REPORT AND ACCOUNTS 2016 

13

IIIIIStrategic ReportChief Executive’s Review

Strong growth complemented 
by acquisitions

Andrew Day
Group Chief Executive Officer

2016 saw Keywords continue to grow strongly, 
both organically and through acquisitions,  
which increased our capacity and scale in existing 
service lines and expanded our service capabilities 
and geographical reach. The eight acquisitions 
completed in 2016 are in line with the Group’s 
strategy to lead the consolidation of the industry 
to become the “go to” global service delivery 
platform for the video games industry. They 
comprised: Synthesis, which positioned Keywords 
as the global leader in localisation and voice-over 
recording; Volta and Mindwalk Studios which 
reinforced the Group’s strong art creation offering; 
Player Research which added new capabilities  
in player experience analysis and design; Enzyme 
Testing Labs which brought focus group testing 
services to the Group as well as increased scale  
to both functional and localization testing; Sonox 
which strengthened the Group’s Audio services  
in the Spanish and Latin American markets; and 
Ankama Asia, which added a presence in the 
Philippines. The Group also acquired the 50% of 
Kite Team it did not already own during the year.

All acquisitions have or are being integrated into 
the Group by service line and by geographic region. 
The global management structure, which provides 
for globally managed service lines supported by 
strong regional, country and studio management, 
was implemented in mid-2015 and has been 
instrumental in providing the management focus 
and capacity to execute the acquisition strategy 
and drive the operational performance of and 
synergies within the business.

The Group finished the year with 27 operating 
locations around the world, compared with  
17 at the beginning of 2016, giving it further 
geographical diversification across its revenues.  
Of its €96.6m revenues in 2016, 48% were 
denominated in USD, 35% in Euros, just 3%  
were denominated in Sterling, with the remainder 
being a mix of Japanese Yen, Canadian Dollars  
and others, meaning the Group has been largely 
unaffected by the UK’s decision to withdraw  
from the EU. 

Results overview
Including the effect of acquisitions, the Group’s 
revenues increased by 67% to €96.6m (2015: 
€58.0m) during the period, reflecting growth 
across all lines of business as outlined in the 
Operational Review below. 

Using a like-for-like measure of organic revenue 
growth in the businesses that Keywords now 
owns, which provides a 2015 comparative as if all 
of the 2016 acquisitions had been owned for the 
same period in 2015 as they have been in 2016, 
organic growth was 24% in 2016 (20% in 2015). 
This like-for-like growth is a key focus and was 
driven primarily by our Localisation and Audio 
Service lines, both of which benefitted additionally 
from the very strong performance of Synthesis, 
acquired in April, and by Art, Customer Support, 
and Functional testing which all grew well, while 
Localisation Testing posted like-for-like growth  
of 8%. 

Gross profit margins increased to 38.0%  
(2015: 37.6%) reflecting a combination of  
the Group’s revenue mix and continued good 
margin management.

Adjusted profit before tax (before share option 
charges, amortisation of intangible assets, costs  
of acquisition and integration, and foreign currency 
movements) increased by 86% to €14.9m in 2016 
(2015: €8.0m). Statutory profit before tax for the 
period was €9.5m (2015: €5.2m).

 “2016 saw Keywords  
continue to grow strongly, 
both organically and  
through acquisitions.”

14

KEYWORDS STUDIOS PLC

CASE STUDY  
LAKSHYA  

20%

Increase in revenue per person

LAKSHYA DIGITAL WAS FOUNDED IN INDIA IN 
2004 TO PROVIDE VIDEO GAME ART CREATION 
SERVICES A TIME WHEN THE COUNTRY WAS  
NOT KNOWN FOR ITS GAMING INDUSTRY. IN 2014 
THE TEAM, WHICH HAD BEGUN AS SIX PEOPLE, 
NUMBERED 204. 

At that time, the founders of Lakshya decided that to drive the 
business to its next level of growth, it would join the Keywords 
Studios family. Keywords was already an established name in the 
global games market and provided Lakshya with an easy stepping 
stone to set up a North American art studio in one of Keywords 
existing facilities. Lakshya chose Seattle, gaining access to top 
talent and local clients. The support provided by Keywords allowed 
Lakshya to both expand its capabilities in India with management 
from Seattle and create a local interface with its US clients. It then 
used this combination of increased skills and management support 
in Seattle to further grow its established Japanese customer base.

Keywords operates in a very fragmented market that it is 
consolidating to expand its global offering to video game 
developers and publishers while maintaining individual studio 
brands, service lines and hence preserving choice for its clients.  
The benefits of the Lakysha acquisition to both businesses were 
two-fold – the new Seattle studio opened doors for numerous US 
and Japanese clients whilst Keywords can tap into a strong pool  
of raw art talent in India.

As part of Keywords, not only has the team at Lakshya grown  
from 204 to 418 people, but the revenue per person has increased 
by over 20%, reflecting the added value delivered by the business 
combination through its focus on both growth and efficiency.

ANNUAL REPORT AND ACCOUNTS 2016 

15

IIIIIStrategic ReportChief Executive’s Review continued

The Group’s effective tax rate has decreased  
as we make better use of our brands, operating 
models and tools from our Dublin operational 
headquarters in support of our business around 
the world, much of which is in higher tax rate 
jurisdictions including Canada, the US, Japan,  
India and Italy. The Group’s effective tax rate 
based on Keywords Studios’ measure of profit 
before taxation in the period (as set out in  
the financial overview below) was 21.7%  
(2015: 22.9%).

Adjusted basic earnings per share for the year 
(before one-time costs of acquisitions and 
integration, share option charges, amortisation  
of intangibles, and foreign exchange movements), 
increased to 20.59c compared with 12.71c for 
2015. After these items, the basic earnings per 
share from continuing operations was 11.22c 
(2015: 6.98c).

The group delivered strong operating cash flow  
in the year of €15.0m, with the benefit of €1.6m  
of multimedia tax credit (“MMTC”) payments from 
2013 and 2014, up from €3.4m in 2015. Following 
the investment of €21.1m net cash consideration 
for acquisitions in 2016, the Group had €17m in 
cash at the year end, having utilised €8m of its 
€15m revolving credit facility, giving a net cash 
position of €8.7m.

Since the year end, terms have been agreed to 
replace our existing €15m facility with a revolving 
credit facility of €35m for an initial 3 year term, 
with the opportunity to extend by a further 2 
years. This new facility is on very similar terms to 
the existing arrangement and gives us additional 
headroom to support our acquisition strategy.

Operational review
In contrast to 2014 and 2015, during which  
we added Customer Support and Art, 2016 was 
focussed on adding capabilities, geographies  
and scale to, and deriving synergies from, our 
existing six service lines. Whilst there is plenty 
more to do, we were pleased to have made some 
good progress in achieving synergies across  
the Group, with teams increasingly combining  
the Group’s services, resources and dual-shore 
delivery effectively to meet clients’ needs.  
This is reflected in a 25% increase in the number  
of clients using 3 or more of the Group services  
from 51 to 64 during the year.

Art Creation  
(17% of Group revenues in the year)
Art creation services revenue grew 102% to 
€16.6m (2015: €8.2m) reflecting underlying 
growth particularly at Lakshya Digital and 
post-acquisition contributions from both  
Mindwalk and Volta acquired in June and October 
respectively. On a like-for-like basis, Art grew  
by approximately 34% year on year, reflecting 
strong market demand in the second half of the 
year, particularly in our Asian studios. We finished 
the year with 650 artists on our payroll of which 
600 are in India and China. Through Liquid 
Development and Volta, we manage further  
pools of freelance artists numbering about 200  
in total. This talent base makes Keywords one  
of the largest art services businesses in the  
highly fragmented global video games market.

We continue to see excellent synergistic benefits 
between our concept art studio, Volta, which 
operates at the earliest stages of the game 
production lifecycle and our other studios which 
operate further downstream in the production of 
art assets for final incorporation into the games. 
Furthermore, all studios are working with each 
other to leverage their respective capacities, and 
capabilities, to deliver top quality work to their 
global client base.

The objective for our Art Creation services line is to 
grow capacity to meet demand, whilst maintaining 
our reputation for quality and reliability of delivery 
to our customers’ timescales. In addition, we aim  
to extend our capabilities in areas such as visual 
special effects, user interface design, cinematics 
and motion graphics, which we have started to  
do with the acquisition of Spov after the year end. 

Audio  
(18% of Group revenue for the year)
Our Audio business increased revenues by 
approximately 140% to €17.3m (2015: €7.2m) 
including contributions from Synthesis and Sonox 
which were acquired in April and December 
respectively. On a like-for-like basis, revenues in 
our Audio service line grew by approximately 20%.

During the year, we strengthened the 
management of our Mexican audio studio; 
consolidated Synthesis Iberia, Kite Team and 
Sonox under Kite Team in Madrid; completed  
the earn out of Liquid Violet in London; and, this 
year, we are opening an audio recording studio  
in Tokyo, Japan.

The current, well-documented strike of video 
game voice actors in Los Angeles, which started  
in October, has had little direct effect on our  
audio business as it is focussed more on multi 
language “dubbing” rather than original language, 
US English recording. 

Localisation  
(33% of Group revenue in the year)
Our Localisation activities, including contributions 
from Synthesis and Sonox which were acquired  
in the year, increased revenues by approximately 
89%, to €32.3m (2015: €17.1m), and continued  
its excellent record of growth with a like-for-like 
increase of 33%. 

16

KEYWORDS STUDIOS PLC

Operating from 17 studios, our localisation 
business employed 85 project managers and  
70 language specialists and editors and managed 
a network of approximately 1,000 games 
specialised translators in-territory around the 
world, giving it the scale to respond flexibly to 
client’s needs to translate into multiple territories 
simultaneously. The business translated around 
210m words during the year.

Our Localisation service line continued to benefit 
from the trend towards ‘games as a service’ which 
necessitates fresh content being added to the 
game on a frequent basis to expand the game 
worlds and keep players engaged. We are the 
leading localisation provider for video games and 
enjoy a strong position in the fast-growing mobile 
games segment of the market, where content 
additions to the many leading games that we 
support result in continuous localisation work  
for the Group in as many as 30 languages.

Functional Testing  
(9% of Group revenue for the year)
Our Functional Testing services grew by 32%  
to €8.6m (2015: €6.5m), including a six-week 
contribution from Enzyme which was acquired  
in November 2016, and grew by 23% on a 
like-for-like basis. 

Staff utilisation remains a strong point for this 
service line which needs to react flexibly to 
changes in game production schedules with last 
minute alterations in testing team composition 
required. The ability to combine large, multi-month 
testing projects and small projects of a few days’ 
duration while keeping non-billable time to a 
minimum is greatly enhanced by scale and we 
expect to see continued improvement in this  
as we integrate the functional testing activities  
of Enzyme in 2017.

In October we acquired Player Research,  
a Brighton, UK based business that provides  
user testing and consultancy services to game 
developers and publishers to help them optimise 
their games for increased player retention and 
monetisation. Although Player Research’s 
business spans many of our service lines we  
have chosen to report its results within Functional 
Testing due to the play testing element of its 
service offering which has natural synergies  
with this service line.

Localisation Testing  
(17% of Group revenue in the year)
Our Localisation Testing operations grew by  
8% on both absolute and like-for-like bases  
to €16.2m (2015: €15.0m). The acquisition of 
Synthesis in April 2016 and Enzyme in November 
2016 added acquired revenues to this service  
line for the first time since the acquisition  
of Babel Media in February 2014. Integration  
of both businesses is progressing well.

With secure localisation testing studios in 
Montreal, Dublin, Milan, Singapore and Tokyo  
we believe this service line is the largest provider 
of localisation testing in the video games market. 
We look forward to continuing to serve our clients 
around the world while optimising our production 
efficiency, assisted by our increased scale, and 
developing our talent pool of games passionate 
professionals of over 30 different nationalities.

Customer Support  
(6% of Group revenue for the year)
Revenues for this service line grew by 44%  
to €5.6m (2015: €3.9m). On a like-for-like basis,  
the business grew 17% to account for 6%  
of total revenues.

Our Customer Support and Community 
Management business commenced in January 
2015 with the acquisition of Alchemic Dream. 
Originally using a network of multi lingual agents 
working remotely but connected through a 
technology platform, this business has developed 
another operating model using teams of agents, 
employed and housed in our studios in Montreal, 
Dublin and Tokyo, often including teams which, 
having been involved with testing, already have  
a deep knowledge of the games. Since acquiring  
a Manila, Philippines, based customer support 
operation from one of our clients, Ankama, in 
March 2016, this English only operation has been 
expanded from 23 people to close to 120 as 
further clients have been added to this studio. 

Whilst our Customer Support service line remains  
a relatively small part of the Group, we believe  
our specialist teams offer an attractive alternative 
to existing large customer support call centres.  
Our customers, as ever, are highly focussed  
on keeping gamers in their games for longer.  
We believe our model of using teams with deep 
knowledge of the games provides improved user 
satisfaction and will enable us to grow our share  
of this market over time.

Delivering our strategy
We have made strong progress in delivering  
on our strategy to grow Keywords Studios both 
organically and by acquisition to extend the 
Group’s client base, service lines and geographical 
penetration. This allows the Group to use its 
existing expertise, multi-service platform,  
scale and global reach to generate synergies  
in a highly fragmented games services industry.  
We have not only expanded our Art Creation, 
Audio, Localisation, Functional and Localisation 
Testing service lines but we have also added  
new capabilities including in player experience 
analysis and design, focus group testing, animation 
and cinematics for both the video game and  
film markets. In addition, we have established 
significant operations in China and the Philippines.

ANNUAL REPORT AND ACCOUNTS 2016 

17

IIIIIStrategic ReportChief Executive’s Review continued

18

KEYWORDS STUDIOS PLC

CROSS SELLING

THE LARGEST SINGLE OPPORTUNITY FOR KEYWORDS  
COMES FROM OUR OWN ABILITY TO GUIDE CLIENTS  
WHO ALREADY TRUST US WITH THEIR HIGH VALUE IPS  
TO OTHER SERVICES WE COULD PROVIDE TO THEM FROM 
WITHIN THE KEYWORDS GROUP. 

Increased sales by 600% with a multi-platform game developer
First worked with this multiplatform game publisher/developer in 2009, when  
they used our localisation testing service for many years regularly providing 
Keywords with 60% and more of its requirements for their European markets.  
In 2013, Keywords was enlisted to provide localisation for new languages  
not being provided by the client’s established localisation and audio providers.  
In 2014, Keywords started to provide services for the clients Americas region, 
particularly for localisation. In 2015, we established ourselves as suppliers  
to their Asian operations. The acquisition of Lakshya in 2014 brought us  
an important art services relationship with the client, while the acquisition  
of Synthesis in 2016 brought key localisation and audio languages work for  
the client. Today we are exploring the provision of functional testing services  
to the client and continue to discuss the possible provision of customer support.  
By expanding Keywords’ relationship, we have increased Group revenues with 
this client by 600% over this period. 

Four fold growth in annualised revenues from a leading mobile  
game developer
We started working with a leading mobile game developer for the localisation  
of their first game, starting in late 2014, which was launched into 11 languages. 
Since then we have worked on their second and third games, which are highly 
successful and are now localised in over 30 languages. Having begun to provide 
art for the client in 2016, Keywords has also recently been selected to provide 
customer service support as well as localisation testing, because of which 
annualised revenues from this client have increased by four-fold over the last 
three years.

Trebled revenues with market leading online game developer
We began our collaboration with this market leading online game developer in 
2015 by providing some localisation and audio support. The number of languages 
grew over time, and in 2015 we established a service for the client from one of our 
secure facilities in which we provide localisation and localisation testing through 
teams specialised in each discipline but working together in a highly iterative 
fashion. This is being delivered in tandem with our audio recording and in-territory 
localisation services. Overall, our expanded relationships mean we have trebled 
revenues from this client over the two-year period. 

As a more diversified, better balanced business 
with an expanded range of services and locations 
to offer our clients, we see many opportunities  
to extend our existing relationships with major 
games companies both through providing 
additional services to existing customers and 
through providing dedicated outsourced services. 
We have made good progress in this regard with  
a significant increase in the number of our clients 
buying multiple services from the Group.

People
The Group employed an average 1,818 people in 
2016 (2015: 1,273). This talent pool is a particular 
strength of our Group as it provides a broad and 
deep pool of high quality expertise that our clients 
can use at the appropriate time to help them  
get their products and services to market with  
a flexible, cost efficient and trusted partner. 

For our staff, the Group offers a welcoming home 
amongst other games passionate colleagues,  
in which the games come to them. Working on 
around 150 games at any time in the year and 
around more than 500 in total throughout the 
year, Keywords provides an excellent and 
sustainable variety of work, good career 
advancement opportunities and, increasingly, 
opportunities to work in many different locations. 
We are proud to serve as a stepping stone for 
those that go on to make their careers in games 
production and publishing and are fortunate  
to have an excellent alumni of Keywordians 
employed by many of our client companies.

Current market trends
2016 saw the first of what many believe will be  
a number of refreshes of the PlayStation® and 
Xbox consoles with the launch of the PS4 Pro and 
the Xbox One S as well as the launches of various 
first generation, virtual reality hardware devices 
including Facebook’s Oculus Rift, Valve/HTC’s 
Vive, Sony’s PS VR and Samsung’s Gear VR. While 
the VR hardware did not sell as well at launch as 
some analysts were expecting, and we have not 
assumed stronger demand for our services in this 
area in 2017 compared to 2016, the backing of 
large groups such as Facebook, Google, Sony and 
others supports the potential for the continued 
development of the hardware and applications 
that will lead to mass adoption over time. Overall, 
we expect VR to be just one factor in the 
continued growth in content over time.

January 2017 saw the launch of Nintendo’s Switch 
which we hope will establish itself as a major 
platform along with PS4 and Xbox One, leading  
to additional services work for Keywords as  
we support the content destined for this exciting 
new platform.

Outlook
After a strong finish to 2016 in which we saw 
record activity in some of our studios including  
our largest, Montreal, the Group’s performance  
in the first two months of the current financial  
year has been positive and in line with the  
Board’s expectations.

Our acquisition programme also brings fresh  
talent to the Group at all levels and we have been 
successful at integrating our businesses including 
providing opportunities for staff to move between 
our various studios. This is reflected in our senior 
leadership team, which comprises four people from 
the original Keywords business, three from Binari 
Sonori, one from Lakshya, one from Babel Media, 
one from Liquid Development as well as four 
externally hired employees.

High demand for our art outsourcing services, 
particularly at Lakshya in India and Mindwalk in 
China, has returned in the second half of 2016 and 
into 2017. Collaboration between all four of our art 
studios is going well and in many cases, clients are 
requesting that we work across a number of our 
studios to configure services that meet their needs 
in terms of specific capabilities as well as scale.  
Our unique ability to blend services delivered to 
clients from near shore studios in the US or Canada 
combined with lower cost production in India and 

China is working well and we remain confident  
of good growth from this service line during 2017. 
The addition in February this year of Spov with  
its focus on highly creative motion graphics and 
cinematics for video games and for film further 
extends our capabilities and capacity and we 
expect this expansion to lead to further increases 
in demand for Keywords Art services.

Each service line is pursuing a growth strategy 
formulated for its own market opportunity, with 
some including a larger acquisition component 
than others and with the aim of a good balance 
between all 6 service lines over time. The synergies 
available to us across the Group, from sharing 
access to our talented people and production 
facilities, to leveraging our established client 
relationships, global sales force and marketing 
spend across all service lines, provide us with  
a solid platform for continued organic and 
acquisition led growth. 

We fully expect to make continued good progress 
during 2017 as we take advantage of the 
synergies afforded by our enlarged platform and 
as we make further selective acquisitions, with  
the support of our strong cash generation and 
increased debt facilities. 

Andrew Day
Group Chief Executive Officer
4 April 2017

ANNUAL REPORT AND ACCOUNTS 2016 

19

IIIIIStrategic Report 
 
Financial and Operating Review

Extended service offering, 
market penetration and 
geographic reach

David Broderick
Chief Financial Officer

Group performance
2016 has seen the Group deliver another year of 
good organic growth, substantially complemented 
by acquisitions which have further extended  
its service offering, market penetration and 
geographic reach. 

During the year, we have continued to invest in the 
business having expanded our customer support 
offering with the acquisition of a Philippines-based 
team from Ankama; consolidated our Spanish and 
Latin American presence by acquiring both the 
remaining 50% of audio and localisation firm, Kite 
Team and Madrid based Sonox Audio; established 
the group as the global leader in localisation  
and voice-over recording through the acquisition 
of Synthesis; and acquired China-based firm, 

Mindwalk as well as Quebec City-based, Volta 
which significantly enlarged the scale of our art 
services business line. 

We have also made good progress integrating prior 
period acquisitions, all of which are making good 
contributions to the Group. We have continued  
to invest in our management structure in order  
to support future growth, with the appointment  
of senior managers to lead our art services and 
strategic outsourcing offerings as well as a Group 
IT Director. 

Keywords’ geographic reach continued to increase 
through acquisitions in St. Jerome, Quebec City, 
Taipei, Brighton, and Manila.

Revenue mix
Revenues increased across all lines of business in 2016, resulting in our six service lines accounting for 
the following proportion of Group Sales in the year:

Functional Testing
Localisation Testing
Localisation
Audio
Customer Support
Art Creation

Total

Year ended 
31 December 
2016 
%

Year ended 
31 December 
2015 
%

Pro forma* for the 
year ended 
31 December 
2016
%

8.9
16.8
33.5
17.9
5.8
17.1

100

11.2
25.9
29.6
12.4
6.8
14.1 

100

13.2
15.8
32.3
16.6
4.9
17.2

100

* 

Pro forma includes the annualised sales of all acquisitions made in 2016 in order to give a better overview of the balance of 
the business as we head into 2017.

20

KEYWORDS STUDIOS PLC

24%

Like-for-like revenue growth.

€35m

Agreed terms for a new €35m debt facility, 
providing further headroom for acquisitions.

The sales mix by region based on the Group’s 
operational jurisdictions are as follows:

Europe
Asia
Americas

Year ended 
31 December 
2016 
%

Year ended 
31 December 
2015 
%

56
15
29

100

41
17
42

100

Revenue
Revenue for 2016 was up 67% at €96.6m  
(2015: €58.0m) due to both organic growth and 
acquisitions. The like-for-like revenue growth rate, 
which provides a 2015 comparative as if all of the 
2016 acquisitions had been owned for the same 
period in 2015 as they have been in 2016, was 
24% for the year which was up from 20% in  
2015 and demonstrates the strong momentum 
the studios have managed to maintain throughout 
the year.

Gross margin 
Gross profit for the year was €36.7m (2015: 
€21.8m). The gross margin percentage increased 
to 38.0% (2015: 37.6%). 

Operating profit (“EBITDA”)
Adjusted EBITDA is a measure of operating profit 
used by the Board, which excludes depreciation, 
amortisation, share option expenses and one-time 
costs related to acquisitions. For 2016, adjusted 
EBITDA increased 78% to €16.7m, compared with 
€9.4m for 2015. As a percentage of revenue, 
adjusted EBITDA has increased from 16.2% to 
17.3%, reflecting the improvement in the Group’s 
gross margin partially offset by an increase  
in operating expenses as described below.

Operating expenses excluding depreciation, 
increased by €7.5m to €19.8m (2015: €12.3m) 
mainly as a result of the new acquisitions  
made during the year. The continued additional 
investment in strengthening Keywords 
management to successfully manage the growth 
of the Group also contributed. However, the 
continued drive on achieving synergies across  
the Group helped these costs decrease from 
21.3% to 20.5% of revenue, with teams 
increasingly combining the Group’s services  
and resources effectively to meet clients’ needs. 
We expect the operating costs as a percentage  
of revenue to trend towards 20% as we manage 
additional volume from organic and acquisition  
led growth within the established framework  
of the Group. 

Operating Profit and Adjusted Profit Before tax for Year Ended 31 December 2016

Statutory profit before tax
Add back costs excluded from Group’s measure of PBT*
Add back loss attributable to non-controlling interest

KWS measured profit before tax 
Add back depreciation and net Interest
Earnings before interest, tax, depreciation, amortisation, share 

Year Ended 
2016
€’000s

9,435
5,368
61

14,864
1,861 

Year Ended 
2015
€’000s

5,086
2,812
109

8,007
1,355 

option costs and one-time costs related to acquisitions

16,725 

9,362

*  Acquisition and integration expenses of €1.3m (2015: €1.1m), share option charges of €0.7m (2015: €0.4m), amortisation 

of intangibles of €1.6m (2015: €0.9m), and foreign currency loss of €1.7m (2015: loss of €0.5m).

ANNUAL REPORT AND ACCOUNTS 2016 

21

IIIIIStrategic ReportFinancial and Operating Review continued

Net finance costs
During 2016 there was a net finance cost of 
€2.0m compared to a cost of €0.7m in 2015 
primarily due to the impact of foreign exchange 
losses. Foreign exchange losses of €1.7m (2015: 
loss of €0.5m) were in large part due to exchange 
rates losses on cash deposits resulting from the 
£10.5m Placing in November 2015 and inter-
company loans. The increase in interest expense 
to €0.2m (2015: €0.1m) is largely due to a secured 
credit facility with Barclays of up to €15m over  
a five-year period of which €8m was drawn down 
at the year end. 

Adjusted Profit before Tax
Adjusted Profit before Tax is used by the Board  
to measure the more meaningful underlying profit 
generation of the Group. This measure excludes 
one-time expenses, such as acquisition and 
integration costs, share option expenses, foreign 
currency gains or losses and amortisation of 
intangibles. Adjusted profit before tax for 2016 
increased by 86% to €14.9m compared with 
€8.0m in 2015.

Taxation
The Group’s effective tax rate reduced to 21.7% 
(2015: 22.9%) as the Group looked to charge more 
services from Ireland in the year. This will continue 
during the next year and we would anticipate  
a further slight reduction in the effective tax rate.

Basic earnings per share
Basic earnings per share for the year, before 
one-time costs of acquisitions and integration, 
share option charges, amortisation of intangibles, 
and foreign exchange movements, increased by 
61% to 20.59c compared with 12.71c for 2015. 
Basic earnings per share based on the statutory 
profit after tax was 11.22c (2015: 6.98c).

Cash flow and debt
The Group generated operating cash flow of  
€15m for the year, up from €3.4m in 2015, with 
the benefit of €1.6m of MMTC payments from 
2013 and 2014. During the year the Group  
also accumulated MMTCs in Quebec of €2.8m 
(2015: €1.3m). Previous delays in receiving the 
multimedia tax credits were not encountered  
in 2016 and this significantly improved the cash 
collection levels year on year. The total multimedia 
tax credit accrual amounted to €2.9m as at 
31 December 2016 (2015: €3.9m). 

The Group made eight acquisitions to strengthen 
the business during the year with a net cash 
outflow on consideration payments of €21.1m, 
and an additional €1.3m in acquisition and 
integration expenses. 

Investment in fixed assets amounted to €2.3m 
(2015: €1.6m) reflecting the cost of increasing  
the capacity of the Montreal studio, improvements 
to both the Dublin and Manila studios and 
investment in the Art service line for both Lakshya 
Digital and Mindwalk. Additionally, there were 
ongoing purchases of games testing equipment. 

Cash and cash equivalents decreased to €17.0m 
from €19.0m excluding accrued multimedia tax 
credits of €2.9m (2015: €3.9m). The loans and 
borrowings were €8.4m at 31 December 2016 
(2015: €1.7m)

Foreign exchange
Keywords does not hedge foreign currency profit 
and loss translation exposures. The effect on the 
Group’s results of movements in exchange rates 
and the foreign gains and losses incurred during 
the year, which mainly relate to cash deposits 
resulting from the £10.5m Placing in November 
2015 and inter-company loans, are set out in the 
net finance costs section above.

Dividend
The Company has a progressive dividend policy, 
subject to the retention of funds needed to fund 
future growth of the Group’s business and its 
strategic aims. 

Following the interim dividend payment of  
0.44p per share on 28 October, 2016, the  
Board has recommended a final dividend of  
0.89p per share, which will make the total dividend 
for the year ending 31 December 2016 1.33p per 
share, a 10% increase over 2015. Subject  
to shareholder approval at the Annual General 
meeting, the final dividend will be paid on  
23 June 2017 to all shareholders on the register  
at 2 June 2017. The cash cost of the final proposed 
dividend will be an estimated €0.83m, subject to 
currency fluctuations.

Events after the reporting period
On 17 February 2017 the Group acquired the 
entire share capital of Spov Ltd. (“Spov”) for a total 
consideration of up to £1.16m in cash from its 
founder, Allen Leitch. Based in London, UK, Spov 
provides creative development, cinematics, UI, 
visual effects and motion graphics services to the 
video game and film markets.

The Group has agreed heads of terms on a 
revolving credit facility with Barclays for €35m  
for an initial 3 year term, with the opportunity to 
extend by a further 2 years. The new facility 
replaces the existing €15m facility and is on similar 
terms. This increased facility is in keeping with the 
growth of the Group and its financial performance 
and provides support for the Group’s ongoing 
acquisition strategy.

22

KEYWORDS STUDIOS PLC

Key performance indicators
We monitor our financial performance against  
a number of different benchmarks. These are set  
in agreement with the Board and used to evaluate 
progress against our strategy.

Financial performance is measured by: 
•  Revenue growth 

Revenue growth is measured by line of 
business and overall against the Board’s 
strategic goal to grow organically and  
by acquisition.

Non-financial performance is measured by: 
•  Resource deployment

The Board reviews the efficiency at which the 
Group is utilising its staff resources to ensure 
optimum staffing strategies are deployed and 
to maximise utilisation rates.

•  Business won/lost

The Board reviews the levels of new business 
won and lost, and monitors the reasons  
for both, to ensure that the services being 
offered to the market are appropriately priced 
and relevant.

•  Gross profit

•  Customer satisfaction and quality  

Gross profit is a key measure of the Group’s 
pricing strategies, use of resources and  
its ability to optimise resource utilisation. 

•  Overhead costs 

The Board monitors the overheads to ensure 
the costs of the Group are in line with the level 
of business being generated.

•  Adjusted EBITDA margin

The Board uses an adjusted measure of 
EBITDA to monitor the performance of the 
Group. This measure excludes foreign 
exchange gains or losses, any one-time 
expenses and the cost of employee share 
option awards.

•  Adjusted operating profit margin

The Board also uses an adjusted measure of 
operating profit to monitor the performance  
of the Group. This measure similarly excludes 
foreign exchange gains or losses, any one time 
expenses, and the cost of employee share 
option awards.

of service delivery
The Board monitors the quality and timeliness 
of service delivery on an ongoing basis and 
reviews the level of repeat revenue from 
existing customers, typically around 80%,  
as a key measure of customer satisfaction.

David Broderick
Chief Financial Officer
4 April 2017

ANNUAL REPORT AND ACCOUNTS 2016 

23

IIIIIStrategic Report 
 
 
 
 
 
 
 
 
 
Principal Risks and Uncertainties

Managing risks 
efficiently

Keywords is a fast-growing but relatively small Group operating in a 
widespread geography. The markets we operate in are fragmented  
in terms of the suppliers of services but our client base is relatively 
concentrated with a number of very large, global companies at the  
head and a large tail of small, independent developers. 

The market is highly dynamic, with technology, 
business models and consumer tastes evolving 
constantly. In this environment Keywords has the 
objective of becoming the leading global supplier 
of localisation, testing, audio, art and other related 
services to the industry and sees the following 
risks as it pursues this objective.

The principal risks associated with the Group’s 
strategy can be divided into:
1.  General business risks for any  

international company;
Industry-related risks; and

2. 
3.  Those specific to the Keywords  

Group and its strategy.

Beyond the general business risks associated  
with any international company, the principal  
risks related to the industry or more specifically  
to Keywords and its strategy, as identified by the 
management and the Board, are set out below.

EXTERNAL RISKS

EXPOSURE TO LARGE 
CUSTOMERS

THE CITY AND INVESTORS

SUDDEN BUSINESS 
INTERRUPTION

TECHNOLOGY

24

KEYWORDS STUDIOS PLC

The Company’s client base principally comprises global game companies whose revenues are in the 
billions and hundreds of millions of dollars. Our top five clients account for 28.4% (2015: 36.4%) of the 
Company’s revenues. These companies have exacting standards and demand a high quality of service. 
Any failure in this regard or breakdown in the relationships at the top level could cause considerable 
damage to the business. The potential impact is partially mitigated through the Company’s highly flexible 
resource base and its expansion continues to reduce its exposure to any single large client.

Keywords floated on AIM in July 2013 with an expressed set of objectives of growing the business 
organically and by acquisition. Should the Company lose the confidence of investors, the Company’s rating 
will suffer and this in turn will affect its ability to raise money for or place shares to pay for acquisitions. 
However, the Company makes every effort to communicate regularly with investors via announcements 
and face-to-face contact and this effective communication of how it continues to execute on its stated 
growth strategy and successfully integrate the businesses it acquires should continue to maintain the 
confidence of its investors.

Keywords is a global business and needs to minimise business interruptions and be able to continue 
servicing customers. This threat could be internal such as a major failure in its IT systems but also  
external such as the Group experienced and managed during the 2011 Tokyo earthquake and tsunami. 
The Group’s multiple, full-service, delivery hubs provide for a good level of contingency and, supported  
by a solid business continuity plan and comprehensive insurance, the effects of such disasters can  
be managed.

The Company uses various third party and proprietary tools and technologies for process control and 
productivity purposes. Continued investment in these tools is important to ensure the Groups’ effectiveness. 
New technologies for automated testing, machine translation and crowdsourcing, could pose a threat to 
the Group in the long-term. The Company participates directly and with clients in various pilot programmes 
for new technologies to keep abreast of the state of the art.

INTERNAL RISKS

CYBER AND  
INFORMATION SECURITY

SUCCESS OF ACQUISITIONS

SERVICE DELIVERY

The industry requires the highest standards of security within a company offering services such as 
Keywords. Security breaches may lead to piracy, disruption of clients’ marketing plans, loss of competitive 
edge and could result in compensation claims. Keywords maintains physical and data security policies and 
procedures which are regularly audited by its larger clients.

Keywords has an active acquisition strategy to reinforce its global growth. Managing such acquisitions 
successfully and embedding the Keywords culture is a crucial ingredient of success. Failure to do so will 
have adverse consequences such as management distraction, disposal and reduced profit. Since IPO,  
the Company has involved a broader number of senior managers in the acquisition and integration 
process, building on the considerable experience that exists at Board level thus providing further 
bandwidth to identify, execute and integrate acquisitions.

Most of Keywords’ services are of a time-critical nature with delays or service delivery failures potentially 
impacting the development or launch plans for games. Timely delivery and the resourcing flexibility  
to enable delivery to tight deadlines has been an integral part of the Company’s modus operandi, and 
Keywords’ approach to project management is applied across the Group. With the expansion of the  
Group, measures are being taken to assess ongoing delivery performance beyond the regular project 
post-mortems that are routinely conducted.

CROSS CONTAMINATION

As the Group succeeds in delivering multiple services to the same clients, so the risk of failure in one 
service line contaminating the relationship with the client across the other service lines increases. 
Adhering to Keywords’ strong standards of delivery and efficient communication across service lines  
is key to managing this risk.

FINANCIAL RISKS

ADEQUATE OVERSEAS 
FINANCIAL CONTROLS

HUMAN RESOURCES/ 
TALENT MANAGEMENT

As a business like Keywords grows rapidly, global financial controls and regular audits need to be in  
place to ensure smooth, timely and accurate reporting to satisfy the relevant accounting bodies to local 
branches as well as the Board. Failure to accurately report or forecast financial results through error or 
fraud would damage the Group’s reputation. Therefore, the Group has invested and continues to invest  
in its financial reporting functions to facilitate strong reporting and management control as it grows.

Keywords management structure has been fundamental to the Group’s success. A failure to attract,  
retain or develop high quality entrepreneurial management across the business could impact on the 
attainment of strategic objectives. The Group is focused on this area with the implementation of globally 
managed service lines, management development and remuneration programmes, incorporating long  
and short-term incentives. A new Global HR Director is to be appointed in 2017 to further drive initiatives  
in this area. 

LEGAL AND ETHICAL 
STANDARDS

A material failure to comply with applicable legal and ethical standards could result in penalties, costs, 
reputational harm and damage to relationships with suppliers and customers. The Group promotes  
a culture of “Doing the right Thing” in all activities. Business conduct guidelines are in place and are 
supported by more detailed policies and procedures where needed. 

ANNUAL REPORT AND ACCOUNTS 2016 

25

IIIIIStrategic ReportBoard of Directors

Ross Graham (69)
Independent Non-Executive Director 
and Chairman

Ross Graham has extensive executive and 
non-executive experience in the technology 
sector. He worked from 1987 to 2003 at Misys plc, 
a global software product and solutions provider. 
He joined Misys as Finance Director upon its 
flotation, latterly becoming Corporate 
Development Director; throughout he played  
a key role in developing and implementing  
its acquisition strategy. Ross also held a 
non-executive directorship at Psion plc from  
2005 until 2012 when that company was 
successfully sold to Motorola Solutions Inc.  
During his time at Psion, he held various roles 
including the senior independent directorship  
and chairman of the audit and remuneration 
committees. He was also a non-executive  
director at Wolfson Microelectronics Plc and  
was previously senior independent director  
and the audit committee chairman prior to its  
sale to Cirrus Logic Inc. in 2014. Ross qualified  
as a chartered accountant with Arthur Young  
in 1969 and was made a partner of that firm  
in 1981. He is a Fellow of the Institute of  
Chartered Accountants in England & Wales.  
Ross was appointed Director and Chairman  
of Keywords prior to the flotation in July 2013.

26

KEYWORDS STUDIOS PLC

Andrew Day (53)
Group Chief Executive Officer

David Broderick (42)
Chief Financial Officer

Andrew has a background in technology, 
manufacturing and business services through 
corporate development and general management 
roles within both publicly quoted and private 
companies. Andrew started his career in 1983  
at Rothmans International PLC in production 
management. From 1986 to 1993 he had 
responsibility for corporate development activities 
at Britannia Security Group PLC, TIP Europe PLC 
and Brent International PLC before holding the 
position of Divisional Managing Director at Brent 
International PLC for six years. Andrew was Chief 
Executive Officer of interactive retail software 
developer, Unipower Solutions and Head of Retail 
and CPG for EMEA, a NYSE-listed advanced 
analytics business, FICO, before joining Keywords  
as its Chief Executive Officer in April 2009.

David joined Keywords in 2016 from Dublin-based 
Arconics, a high-growth aviation software 
company where he was Chief Financial Officer. 
Prior to this, David was the Finance Director  
of European regional airline, Stobart Air (formerly 
Aer Arann), during a period of significant growth in 
2013-2014. David previously spent eight  
years at Europe’s largest low-cost airline,  
Ryanair Holdings plc, the latter six years of  
which were spent as Head of Investor Relations 
and overseeing the group’s Inflight Sales Unit’s 
finances and operations. 

David Reeves (69)
Independent Non-Executive Director

Giorgio Guastalla (47)
Non-Executive Director

Giorgio Guastalla is co-founder of Keywords.  
Prior to establishing Keywords in Ireland in 1998, 
Giorgio held various positions in marketing and  
IT at Brent International PLC based in the US, 
Spain, the UK and France. In 2002 Giorgio  
founded Italicatessen Ltd, a company operating  
in the food sector. Giorgio was CEO of Keywords 
until 2009 before concentrating on his other 
business interests and moving to a non-executive 
Director role at Keywords Studios.

David has spent over 30 years in management 
roles within multinational companies. He began his 
career as an operational research consultant 
before moving overseas with RJ Reynolds  
Nabisco where he worked from 1979 to 1991, 
becoming the Marketing Director in 1986 and 
Worldwide Marketing Director in 1989. In 1991, 
David served as the General Manager and Vice 
President of Marketing in Tokyo for Mitsubishi 
Shoji JV Technology Company. David has 
considerable experience in the computer 
entertainment industry. David was the Managing 
Director for Sony Computer Entertainment 
(PlayStation) from 1995 until his appointment  
as its Executive Vice President in 1999 and 
President in 2003. Throughout his career,  
David has developed knowledge of the various 
working styles of European, American and Asian 
corporations. He was appointed to the Board  
of Keywords Studios Limited on 29 May 2013.

ANNUAL REPORT AND ACCOUNTS 2016 

27

IIIIGovernanceDirectors’ Report

The Directors present the annual report together with both the audited consolidated financial statements and the parent company (Keywords Studios Plc) 
financial statements for the year ended 31 December 2016.

Disclaimer
The purpose of this Annual Report & Financial Statements is to provide information to the members of the Company. The Annual Report & Financial Statements 
have been prepared for, and only for, the members of the Company, as a body, and no other persons. The Company, its Directors and employees, agents or advisers 
do not accept or assume responsibility to any other person to whom this document is shown or into whose hands it may come and any such responsibility or 
liability is expressly disclaimed.

The Annual Report & Financial Statements contain certain forward-looking statements with respect to the operations, performance and financial condition of 
the Group. By their nature, these statements involve uncertainty since future events and circumstances can cause results and developments to differ materially 
from those anticipated. The forward-looking statements reflect knowledge and information available at the date of preparation of this Annual Report & Financial 
Statements and the Company undertakes no obligation to update these forward-looking statements. Nothing in this Annual Report & Financial Statements 
should be construed as a profit forecast. 

Dividends
The results for the year are set out on page 36. Dividends paid and proposed are set out on page 50. The Board is proposing a final dividend of 0.89p per share 
following the payment of an interim dividend of 0.44p per share in September, 2016.

Directors and changes to the Board
The Directors of the Company during the year were Ross Graham, Andrew Day, Andrew Lawton, David Reeves, Giorgio Guastalla and David Broderick.

Andrew Lawton resigned on 4 October 2016, and David Broderick was co-opted to the Board.

Details of members of the Board at 31 December 2016 are set out on pages 26-27.

Going concern
In view of the Group’s resources, cash at 31 December 2016 of €17.0m, free cash flow in 2016 of €14.2m, results of operations, excluding acquisition and 
integration costs, and the overall financial condition of the Group, the Directors have reasonable expectation that the Group has adequate resources to 
continue in operation for the foreseeable future. For this reason, the Directors continue to adopt the going concern basis in preparing the financial statements.

Political donations
No political donations were made in the year.

Directors and their interests
A list of Directors, their interests in the ordinary share capital of the Company, their interests in its long-term performance share plan and details of their options 
over the ordinary share capital of the Company are given in the Directors’ remuneration report on page 31. No director had a material interest in any significant 
contract, other than a service contract or contract for services, with the Company or any of its operating companies at any time during the year.

The names of all persons who, at the year end, were Directors of the Company can be found on page 26 under The Board of Directors.

Corporate Governance
Compliance with UK Corporate Governance Code
Keywords is committed to high standards of corporate governance throughout the Group. As a company whose shares are traded on AIM, it is not required to 
comply with all the requirements of the UK Corporate Governance Code 2015 ("the Code"). However, the Board recognises the importance of, and is committed 
to, ensuring that effective corporate governance procedures are in place as appropriate for a public company of its size and complexity and in the light of the 
risks and challenges it faces.

The Group’s corporate governance arrangements are set out below:

The Board
The Board is comprised of two Executive and three Non-Executive Directors. The Board considers that Ross Graham and David Reeves are independent in 
character and judgement and that there are no relationships or circumstances which are likely to affect their independent judgement.

The Board is responsible for the overall management of Keywords, our strategy and long-term objectives. It provides leadership to Keywords having regard  
to the interests of shareholders and other stakeholders.

Audit Committee
The Audit Committee is chaired by David Reeves. Ross Graham is the other Committee member. The Audit Committee is responsible for assisting the Board  
in fulfilling its financial and risk responsibilities. The Audit Committee oversees our financial reporting, risk management and internal control procedures,  
and reviews the work of external auditors.

Remuneration Committee
The Remuneration Committee is responsible for determining the remuneration of the Chairman, executive Directors, the Company Secretary and senior 
executives of Keywords.

For further information please see pages 33 to 35.

28

KEYWORDS STUDIOS PLC

Internal controls and risk management
The Board has overall responsibility for the Group’s system of internal controls. The system is designed to manage, rather than eliminate the risk of failure  
to achieve business objectives, and can only provide reasonable assurance against material misstatement or loss.

The Directors believe that the Group has internal control systems in place appropriate to the size and nature of the business. The key elements are:
•  Group Board Meetings, at a minimum of eight times per year, with reports from and discussions with senior executives on performance and key risk areas  

in the business;

•  Monthly financial reporting, for the Group and for each subsidiary, of actual performance compared to budget and the prior year;
•  Annual budget setting; and
•  A defined organisational structure with appropriate delegation of authority.

The Board also receives a report from the external auditor on matters identified in the course of the statutory audit.

Substantial shareholdings
At 31 December 2016, the Company had been notified, in accordance with the Disclosure and Transparency Rules, of the following interests in its ordinary 
share capital:

Name

P.E.Q Holdings
Andrew Day
Hargreave Hale, stockbrokers
Invesco Perpetual
Kabouter Management
BlackRock
Schroder Investment Management
Liontrust Asset Management

Shares

7,978,736 
3,796,573 
3,720,076 
3,514,896 
3,296,126 
3,173,999 
2,218,897 
2,079,381 

%

14.7%
7.0%
6.8%
6.5%
6.1%
5.8%
4.1%
3.8%

Future developments
Important events since the financial year end are described on page 19 of the Strategic Report and future developments are described in the strategy section 
of the Strategic report on page 10.

People and organisation
Keywords is, and always has been, dependent on the quality and commitment of its entire staff to provide and maintain the high levels of services expected by 
the Group’s clients.

The average headcount reached a peak of 2,666 in December 2016. Keywords permanent staff complement averaged 1,118 during 2016. This permanent 
headcount is supplemented with employees on short term contracts as activity changes throughout the year.

The Group continues to give full and fair consideration to applications for employment made by disabled persons, having regard to their respective aptitudes 
and abilities. The policy includes, where practicable, the continued employment of those who may become disabled during their employment and the provision 
of training and career development and promotion, where appropriate. The Group has continued its policy of employee involvement by making information 
available to employees on matters of concern to them. Many employees are stakeholders in the Company through participation in share option schemes and  
a long-term performance share plan. 

The Group has not disclosed further details on employment of disabled persons or employee involvement as it has fewer than 250 employees within the UK.

Corporate responsibility
Keywords seeks to be a socially responsible Group which has a positive impact on the communities in which operates. By the nature of the business, we employ 
a diverse workforce, with many nationalities. No discrimination is tolerated, and we endeavour to give all employees the opportunity to develop their capabilities. 
We provide an excellent working environment, the latest technology and appropriate training.

Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual Report & Financial Statements.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have prepared the Group and Company 
financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European Union (“EU”).

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs 
of the Company and the Group and of the profit or loss of the Group for that period. The Directors are also required to prepare financial statements in accordance 
with the rules of the London Stock Exchange for companies trading securities on the Alternative Investment Market.

In preparing these financial statements the Directors are required to:
•  Select suitable accounting policies and then apply them consistently;
•  Make judgements and estimates that are reasonable and prudent;
•  State whether IFRS as adopted by the EU have been followed, subject to any material departures disclosed and explained in the Group and Company 

financial statements respectively; and

•  Prepare the financial statements on a going concern basis, unless it is inappropriate to presume that the Company will continue in business.

ANNUAL REPORT AND ACCOUNTS 2016 

29

IIIIGovernanceDirectors’ Report continued

Statement of Directors’ responsibilities continued
The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements and the 
Directors’ remuneration report comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the Group  
and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors as at the date of this report, whose names and functions are listed in the Board of Directors on page 26, confirm that:
•  So far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
•  The Director has taken all the steps that he or she ought to have taken as a Director in order to make himself/herself aware of any relevant audit information 

and to establish that the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

Website publication
The Directors are responsible for ensuring the annual report and the financial statements are made available on a website. Financial statements are published  
on the Group’s websites in accordance with legislation in the United Kingdom governing the preparation and dissemination of financial statements, which  
may vary from legislation in other jurisdictions. The maintenance and integrity of the Group’s websites is the responsibility of the Directors. The Directors’ 
responsibility also extends to the ongoing integrity of the financial statements contained therein.

By Order of the Board

David Broderick,
Company Secretary
4 April 2017

30

KEYWORDS STUDIOS PLC

Directors’ Remuneration Report

Dear fellow shareholder,
It is my pleasure to present the Directors’ remuneration report for the period ended 31 December 2016.

It is my hope that you find this a clear and comprehensive report and I look forward to hearing the views of our investors on the information presented here 
over the coming months. We will carefully monitor emerging practice in this area as well as guidance from investor representative groups.

We operate a simple remuneration structure made up of base salary and benefits, a bonus plan and share option scheme, and a long-term incentive plan,  
which provide a clear link between pay and our key strategic priorities.

The Board of Directors
The Board of Directors have a duty to act in the best interests of their shareholders when determining remuneration. It is their responsibility to promote  
the long-term success of the company while also considering the employees, suppliers, customers and other external factors which may be impacted by 
remuneration decisions.

Executive directors will be responsible for developing and implementing remuneration strategy for the Group. Non-executive directors will be responsible  
for constructively reviewing and contributing to this strategy.

The Remuneration Committee
The members of the Remuneration Committee are Giorgio Guastalla (Committee Chairman), David Reeves and Ross Graham. The members are all Non-
Executive Directors.

The remit of the Committee is primarily to determine and agree with the Board the framework or broad policy for the remuneration of the Company’s Executive 
Directors, and if required by the Board, the Senior Management of the Group. 

Non-executive directors, who are the members of the remuneration committee, should oversee Executive remuneration. The remuneration of the Chairman  
of the Board is determined by the Remuneration Committee. The remuneration of the Non-Executives is a matter for the Executive member of the Board  
in conjunction with the committee Chairman.

No Director or Senior Manager is involved in any discussion or decision about his own remuneration.

The Remuneration Committee consists of non-executive directors all of whom are independent with no personal financial interest, other than as shareholders, 
in the decisions of the Committee. The remuneration committee secretary will be the company human resource manager. By invitation, other members of the 
Board may attend the Committee’s meetings.

Meetings
The Remuneration Committee is planned to meet at least three times a year. In the year ended 31 December 2016, the remuneration committee met on 
three occasions.

Directors’ emoluments and Pension Contributions
The aggregate remuneration for the Directors of the Company, for service in all capacities for the period year ended 31 December 2016 was €650,432  
(2015: €645,727). The remunerations of individual directors were as follows.

Andrew Day
David Broderick
David Reeves
Giorgio Guastalla
Ross Graham
Andrew Lawton

Salary or 
fees

204,025
36,218
63,819
46,926
67,736
107,113

61,208
10,865
–
–
–
52,521

2016

Bonus

Pension

Share 
Options

2015

Bonus

Pension

Total

265,233
47,083
63,819
46,926
67,736
159,634

Salary or 
fees

187,395
–
66,610
48,156
68,812
120,509

61,983
–
–
–
–
37,190

–
–
–
–
–
–

–

–
 –
–
–
–
 – 

–

Share 
Options

38,546
–
–
–
–
16,526

Total

287,924
–
66,610
48,156
68,812
174,225

55,072

645,727

–
–
–
–
–
–

–

525,838

124,594

650,432

491,482

99,173

Directors’ Interest in Shares
The interests of each person who was a director of the Company as at 31 December 2016 (together with interests held by his or her connected persons) were:

Giorgio Guastalla(1)
Andrew Day
David Reeves
Ross Graham

1  Giorgio Guastalla’s indirect shareholding arises out of his 90% holding in P.E.Q. Holdings Limited.

2016
Number

7,180,862
3,796,573
28,732
58,440

2015
Number

10,780,862
5,296,573
22,510
58,440

11,064,607

16,158,385

ANNUAL REPORT AND ACCOUNTS 2016 

31

IIIIGovernance 
 
 
Directors’ Remuneration Report continued

Directors’ Interest in Shares continued
The outstanding awards granted to each director of the Company are as follows.

Long-Term Investment Plan

Andrew Day

Andrew Lawton

David Broderick

Share Option Plan

Andrew Day

Start of year
Number

86,593
35,000
–
50,000
35,000
–
–

206,593

Awarded
Number

–
–
60,000
–
–
35,000
30,000

30,000

Exercised
Number

–
–
–
–
–
–
–

–

Lapsed
Number

–
–
–
–
(35,000)
(35,000)
–

(35,000)

Start of year
Number

Awarded
Number

Exercised
Number

Lapsed
Number

21,167
21,167
21,168

63,502

–
–
–

–

–
–
–

–

–
–
–

–

Vesting 
Date

12 July 2016
 1 June 2018
10 May 2019
03 July 2017
01 June 2018
10 May 2019
03 October 2019

Vesting
Date

12 July 2015
12 July 2016
12 July 2017

End of year
Number

86,593
35,000
60,000
50,000
–
–
30,000

201,593

End of year
Number

21,167
21,167
21,168

63,502

Awards of shares have vested or will vest on the dates shown. In the event that a Director ceases to be an employee of the Group for reasons other than death, 
retirement, redundancy, injury, ill-health or disability before the vesting date, then the rights to the award will lapse, unless the Remuneration Committee 
recommend otherwise. Awards that have vested are valid until 11 May 2020.

Awards are not subject to further performance conditions once granted.

Transactions with Directors
During the year, there were no material transactions between the Company and the Directors, other than their emoluments.

All transactions between the Group and the Directors are set out in the notes to the financial statements, including note 25 on related party transactions.

Giorgio Guastalla,
Chairman of the Remuneration Committee

32

KEYWORDS STUDIOS PLC

 
 
Directors Remuneration Policy Report

Policy and principles
The Remuneration Committee determines the Company’s policy on the structure of executive directors’ and if required, senior management’s remuneration. 
The objectives of this policy are to:
•  Reward executive directors and senior management in a manner that ensures that they are properly incentivised and motivated to perform in the best 

interests of shareholders.

•  Provide a level of remuneration required to attract and retain high calibre executive directors and senior management of appropriate calibre.
•  Encourage value creation through consistent and transparent alignment of incentive arrangements with the agreed company strategy over the long term.
•  Ensure the total remuneration packages awarded to executive directors, comprising both performance-related and non-performance-related remuneration, 

is designed to motivate the individual, align interests with shareholders and comply with corporate governance best practice.

The Board and the Remuneration Committee believe the foregoing objectives are best achieved by a remuneration structure whereby:
•  Basic pay is set at a below median level albeit sufficient for the challenges and pressures of the role.
•  Annual bonuses are set at modest levels with a maximum of 30% of basic on the premise that an annual bonus doesn’t influence the behaviour or 

commitment of a senior executive.

•  Long-term incentives are the means by which executives can earn significant rewards if, but only if, shareholders likewise have obtained a good return. 

Remuneration components
Various remuneration components are combined to ensure an appropriate and balanced remuneration package which reflects the size and importance of the 
business unit, the executive’s experience, responsibility and position in the company as well as market practice. For this the Remuneration Committee takes into 
account the performance of the individual, comparisons with peer companies and, where considered appropriate, reports from external independent consultants.

The remuneration components are comprised of the following elements:
•  Fixed remuneration (basic salary);
•  Performance-based remuneration (variable salary in the form of an annual bonus);
•  Pension contribution;
•  Other benefits; and
•  Long-term incentives (in the form of performance shares or share options).

For non-executive directors there is only one component, a base fee determined by the executive directors.

Basic salaries and benefits
Basic salaries are initially determined to reflect the role, and the responsibility of the individual within that role, while also upholding the principle of paying  
no more than is necessary (below the median).

The basic salaries of executive directors and senior management are reviewed annually having regard to personal performance, company performance, 
significant changes in their responsibilities and competitive market practice. With effect from 1 March 2017 salary increases of 7.5% have been awarded to  
the executive directors, Andrew Day and David Broderick. These are explained by the very material rise in the size of the business year on year. Even after  
the salary increases both executive directors have a base salary and maximum bonus below the median salary for a company of equivalent size and therefore 
in line with the Remuneration Policy as set out elsewhere.

Performance-based (annual) bonus
Under current arrangements, which will be reviewed annually by the Remuneration Committee, executive directors and senior management are eligible to 
participate in a bonus scheme. The bonus amount is a percentage of salary of up to 30% which is subject to the attainment of specific targets set for each 
individual. The portion of bonus earned in any one year depends on the Remuneration Committee’s assessment of each individual’s performance and the 
overall performance of the Company against predetermined turnover and profitability targets for the year.

Performance targets are weighted 80% towards the Company’s financial performance and 20% towards personal performance (however if the Company’s 
financial performance is considered to be unsatisfactory the 20% for personal performance is likely to be foregone).

The Remuneration Committee will review targets and the weighting of performance measures each year.

The bonus may not exceed the agreed percentage of the fixed salary, which level can only be achieved at a weighted target achievement of 100%. 

Pension contribution
At the discretion of the Remuneration Committee the executive directors and senior management may participate in a pension scheme facilitated by the 
Company. The Company does not operate any pension scheme or make pension provision for non-executive directors.

Benefits
During the period since incorporation, the Company has not contributed to any employment related benefits. 

ANNUAL REPORT AND ACCOUNTS 2016 

33

IIIIGovernanceDirectors Remuneration Policy Report continued

Long-term incentives
Share options
Share options programmes are in place for permanent members of staff, including the Senior Management. The focus of the share option programmes  
is to retain talent and create long-term shareholder value consistent with fulfilment of the company’s long-term strategic goals.

Long-Term Incentive Plan (LTIP)
The purpose of the LTIP is to incentivise delivery against total shareholder return. Share awards further the alignment of executives’ and shareholders’ 
interests.

LTIP grants are made annually to a range of senior employees across the Company. Awards are made in the form of nil value share options which vest subject 
to performance conditions. Performance conditions are measured over three financial years and are not retested. Conditions are reviewed annually. 

Leaver treatment
Fair treatment will be extended to departing executives. Executives who resign or are dismissed for cause are, by default, not eligible for an annual bonus  
if they have left or are under notice at date of payment, and forfeit all unvested share options or LTIP shares.

At the Committee’s discretion good leavers (normally including such circumstances as retirement, death, disability, and redundancy) may be eligible for an 
annual bonus for the proportion of the bonus year served. However performance will be tested in line with the normal performance schedule. Similarly good 
leavers, including those who have served as executive directors, may be allowed to exercise a proportion of unvested share options or LTIPs post termination 
when, or to the extent that, the underlying options or LTIPs meet the performance criteria for vesting.

The Committee reserves the right to make any remuneration payments and payments for loss of office, notwithstanding that they are not in line with the 
policy set out above, where the terms of the payment were agreed (i) before the policy came into effect or (ii) at a time when the relevant individual was not  
a director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a director of the Company. 
For these purposes the term “payments” includes the Committee satisfying awards of variable remuneration and, in relation to an award over shares, the terms 
of the payment were “agreed” at the time the award is granted.

34

KEYWORDS STUDIOS PLC

Independent Auditor’s Report
To the Members of Keywords Studios PLC

We have audited the financial statements of Keywords Studios plc for the year ended 31 December 2016 which comprise the Group and Parent Company 
Statements of Financial Position, the Group Statement of Comprehensive Income, the Group and Parent Company Statements of Cash Flows, the Group and 
Parent Company Statements of Changes in Equity, and the related notes. The financial reporting framework that has been applied in their preparation is 
applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial 
statements, as applied in accordance with the provisions of the Companies Act 2006. 

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been 
undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the Company’s members as a body, 
for our audit work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditors
As explained more fully in the Statement of Directors’ responsibilities, the directors are responsible for the preparation of the financial statements and for being 
satisfied that they give a true and fair view. Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law 
and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the Financial Reporting Council’s (FRC’s) Ethical Standards 
for Auditors. 

Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the FRC’s website at www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion: 
• 

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and the parent Company’s affairs as at 31 December 2016 and of the group’s 
profit for the year then ended;
the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
the parent Company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as applied in 
accordance with the provisions of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Opinion on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the strategic report and directors’ report for the financial year for which the financial statements are prepared is consistent with the 
financial statements; and
the strategic report and directors’ report have been prepared in accordance with applicable legal requirements. 

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not 
identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not 

• 

visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors’ remuneration specified by law are not made; or
• 
•  we have not received all the information and explanations we require for our audit.

Teresa Morahan (Senior statutory auditor)
For and on behalf of BDO, statutory auditor,
Dublin 2, 
Ireland.

4 April 2017

ANNUAL REPORT AND ACCOUNTS 2016 

35

IIIFinancial StatementsNote

4

20

6

6

7

Years ended 31 December

2016
€'000

96,585
(62,196)
2,289
(59,907)
36,678

(686)
(1,316)
(1,629)
(21,588)

(25,219)

11,459
94
(2,118)

9,435
(3,223)

6,212

489
(63)

6,638

6,273
(61)

6,212

6,699
(61)

6,638

2015
€'000

57,951
(37,460)
1,287
(36,173)
21,778

(392)
(1,089)
(857)
(13,616)

(15,954)

5,824
70
(808)

5,086
(1,832)

3,254

763
– 

4,017

3,363
(109)

3,254

4,126
(109)

4,017

Euro cent

Euro cent

9

9

11.22
10.87

6.98
6.87

Consolidated Statement of Comprehensive Income

Revenues
Operating costs
Multimedia tax credits
Net Operating Costs
Gross profit

Share option expense
Costs of acquisition and integration
Amortisation of intangible assets
Other administration expenses

Administrative expenses

Operating profit
Financing income
Financing cost

Profit before taxation
Tax expense

Profit from Operations
Other comprehensive income:
Exchange gains on translation of foreign operations
Actuarial loss on defined benefit

Total comprehensive income:

Profit for the period attributable to:
Owners of the parent
Non-controlling interest

Total comprehensive income attributable to:
Owners of the parent
Non-controlling interest

Earnings per share

Basic earnings per ordinary share (Euro cent)
Diluted earnings per ordinary share (Euro cent)

The notes on pages 43 to 78 form an integral part of these consolidated financial statements.

On Behalf of the Board 

Andrew Day 
Director  
4 April 2017

David Broderick
Director

36

KEYWORDS STUDIOS PLC

 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position

Non-current assets
Property, plant and equipment
Goodwill
Intangible assets
Deferred tax assets

Current assets
Trade receivables 
Other receivables
Short-term investments
Cash and cash equivalents

Total assets

Equity
Share capital
Share capital – To Be Issued
Share premium
Merger reserve
Foreign exchange reserve
Treasury shares held in EBT
Share option reserve
Retained earnings

Non-controlling interest

Total equity

Current Liabilities
Trade payables
Other payables
Loans and Borrowings
Corporation tax liabilities

Non-current liabilities
Other payables 
Employee Defined Benefit
Loans and Borrowings 
Deferred tax liabilities

Total equity and liabilities

Years ended 31 December

Note

14

12

13

15

16

18

17

19

21

23

21

22

23

29

2016
€’000

5,498
46,799
8,696
880

61,873

13,879
7,778
–
17,020

38,677

100,550

654
8,792
19,983
22,109
987
(1,434)
1,305
14,308

66,704
–

66,704

4,822
12,431
8,025
2,552

27,830

1,592
826
345
3,253

6,016

2015
€’000

3,486
23,893
3,782
971

32,132

7,519
8,320
27
19,018

34,884

67,016

646
–
18,542
22,109
498
(804)
619
10,293

51,903
(1,309)

50,594

2,761
7,862
1,163
752

12,538

300
590
571
2,423

3,884

100,550

67,016

The notes on pages 43 to 78 form an integral part of these consolidated financial statements. The financial statements were approved and authorised for 
issue by the Board on 4 April 2017.

On Behalf of the Board 

Andrew Day 
Director  
4 April 2017

David Broderick
Director

ANNUAL REPORT AND ACCOUNTS 2016 

37

IIIFinancial Statements 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity

Shares
to be 
issued
€'000

–
–
–

–

–
–
–
–
–
–

–

–

Share
capital
€'000

551
–
–

–

–
–
–
78
17
–

–

95

646

–

–
–
–
–
–
–

–

–

–

763

–
–
–
14,118
2,694
–

–

16,812

–
–
–
–
–
–

–

–

– 18,542 22,109

498

Share
premium
€'000

18,542
–
–

Merger
reserve
€'000

5,297
–
–

Foreign
exchange
reserve
€'000

Treasury
shares held
in EBT
€'000

(265)
–
763

Share
option
reserve
€'000

227
–
–

Retained
earnings
€'000

7,667
3,363
–

Total 
attributable
to equity
holders of 
parent
€'000

32,019
3,363
763

Non
Controlling 
Interest
€'000

Total
equity
€'000

–
(109)
–

32,019
3,254
763

–

3,363

4,126

(109)

4,017

–
–
–

–

–
–
(804)
–
–
–

392
–
–
–
–
–

–
(737)
–
–
–
–

392
(737)
(804)
14,196
2,711
–

–
–
–
–
–
(50)

392
(737)
(804)
14,196
2,711
(50)

–

–

–

–

(1,150)

(1,150)

(804)

(804)

392

(737)

15,758

(1,200) 14,558

619 10,293

51,903

(1,309) 50,594

–
–

–

–
–
–
–

5

1

–

–
–
1
–

1

–

8

–
–

–

–
–
–
–

–

–

–
–

–

–
–
–
–

643

169

6,906

–

1,886
–
–
–

–

–

–
–
149
–

331

149

8,792

1,441

–
–

–

–
–
–
–

–

–

–

–
–
–
–

–

–

–

–
489

489

–
–

–

–
–

–

6,273
(63)

6,273
426

(61)
–

6,212
426

6,210

6,699

(61)

6,638

–
–
–
–

–

–

–

–
–
–
–

–

–

–

–
(632)
–
2

686
–
–
–

–
–
(825)
–

–

–

–

–
–
–
–

–

–

–

–

–

–
–
–
–

–

–

–

–

–

–
(1,370)
–
–

–

–

686
(632)
(825)
2

648

170

6,906

1,886
(1,370)
150
–

332

149

–
–
–
–

–

–

–

–
1,370
–
–

–

–

686
(632)
(825)
2

648

170

6,906

1,886
0
150
–

332

149

(630)

686

(2,195)

8,102

1,370

9,472

Balance at 1 January 2015
Profit for the period
Other comprehensive income

Total comprehensive income  

for the year

Contributions by and contributions  

to the owners:

Share option expense (note 19)
Dividends paid (note 10)
Shares bought for EBT
Shares issued for cash
Shares issued upon acquisitions
Liabilities on acquisition of Kite Team
Purchase of Put Option – remaining 50% 

Kite Team

Contributions by and contributions to 

the owners

Balance at 31 December 2015

Profit for the period
Other comprehensive income

Total comprehensive income  

for the year

Contributions by and contributions  

to the owners:

Share option expense (note 19)
Share Options Exercised
Dividends paid (note 10)
Treasury shares ring-fenced for EBT
Shares issued for cash – Numis  

Warrants (note 19)

Shares issued upon acquisition – Volta 

Creation Inc

Shares to be issued (Synthesis 

Acquisition)

Shares to be issued (Mindwalk 

Acquisition)

Elimination of Minority Interest in Kite Team
Shares Issued on settlement with Kite Team
Keywords France Incorporation
Shares issued upon acquisition – Player 

Research Ltd

Shares issued upon acquisition – Sonox 

Audio Solutions SL

Contributions by and contributions  

to the owners

Balance at 31 December 2016

654

8,792 19,983 22,109

987

(1,434)

1,305 14,308

66,704

– 66,704

38

KEYWORDS STUDIOS PLC

 
Consolidated Statement of Cash Flows

Cash flows from operating activities
Profit/(loss) after tax 
Income and expenses not affecting operating cash flows
Depreciation
Intangibles amortisation
Income tax expense
Share option expense
Loss on disposal of fixed assets
Loss on payment of deferred consideration
Interest receivable
Actuarial Loss on Employee Benefit
Share Issuance Expenses
Interest expense
Net Foreign Exchange Losses on investments

Changes in operating assets and liabilities
(Increase)/Decrease in trade receivables
(Increase)/Decrease in other receivables
Increase/(Decrease) in trade and other payables

Income taxes paid

Net cash provided by operating activities

Cash flows from investing activities
Acquisition of subsidiaries net of cash acquired
Acquisition of remaining 50% of Kite 
Settlement of deferred liabilities on acquisitions
(Acquisition)/disposal of short term investments
Acquisition/disposal of property, plant and equipment
Interest received
EBT share purchase

Net cash used in investing activities

Cash flows from financing activities
Repayment of loan to Directors of acquired company
Loan to finance Multi Media Tax Credits
Repayment of loans
Loan to finance acquisitions
Dividends paid
Share options exercised
Shares issued
Share issuance expenses
Interest paid

Net cash used in financing activities

Decrease in cash and cash equivalents
Exchange gain/loss on cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

Years ended 31 December

Note

2016
€’000

2015
€’000

6,212

3,254

1,803
1,629
3,223
686
–
264
(94)
63
–
152
55

7,781

(3,788)
3,245
3,718
3,175
(2,129)

15,039

(19,109)
(1,000)
(995)
27
(2,306)
94
2

(23,287)

–
(1,157)
(625)
8,000
(825)
(632)
643
–
(152)

5,252

(2,996)
998
19,018

17,020

1,297
857
1,832
392
20
194
(70)
 –
14
128
–

4,664

29
(2,533)
(646)
(3,150)
(1,362)

3,406

(7,409)
–
–
232
(1,635)
70
(804)

(9,546)

(300)
1,110
–
–
(737)
–
14,213
(14)
(128)

14,144

8,004
–
11,014

19,018

6

10

6

ANNUAL REPORT AND ACCOUNTS 2016 

39

IIIFinancial StatementsCompany Statement of Financial Position

Non-current assets
Property, plant and equipment
Investment in subsidiaries
Other receivables

Current assets
Other receivables
Cash and cash equivalents

Total assets

Equity
Share capital
Share capital – To Be Issued
Share premium
Merger reserve – acquisitions
Treasury shares held in EBT
Share option reserve
Retained earnings

Current Liabilities
Trade payables
Other payables
Loans and Borrowings
Corporation tax liabilities

Non-current liabilities
Other payables
Loans and Borrowings

Total equity and liabilities

Note

24

16

16

17

19

20

21

23

21

Years ended 31 December

2016
€’000

2
30,659
4,243

34,904

22,088
946

23,034

57,938

654
8,792
19,983
27,792
(1,434)
1,305
(8,605)

48,487

175
414
8,000
2

8,591

860
–

2015
€’000

–
12,765
3,300

16,065

18,093
11,656

29,749

45,814

646
–
18,542
27,792
(804)
619
(2,598)

44,197

132
1,481
–
4

1,617

–
–

57,938

45,814

In accordance with Companies Act 2006, the Company is availing of the exemption from presenting its individual Statement of Comprehensive Income to  
the annual general meeting and from filing it with Companies House. The amount of profit/(loss) after tax dealt with in the parent undertaking is (€5,182k) 
(2015: loss (€1,576k).

The notes on pages 43 to 78 form an integral part of these financial statements. The financial statements were approved and authorised for issue by the 
Board on 4 April 2017.

On Behalf of the Board 

Andrew Day 
Director  
4 April 2017

David Broderick
Director

40

KEYWORDS STUDIOS PLC

 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity

Balance at 1 January 2015
Profit for the period

Total comprehensive income for the year
Contributions by and contributions to the 

owners:

Share option expense (note 19)
Dividends paid (note 10)
Dividends received from Subsidiaries
Shares bought for EBT
Shares issued for cash
Shares issued upon acquisitions

Contributions by and contributions to the 

owners

Balance at 31 December 2015

Profit for the period

Total comprehensive income for the year
Contributions by and contributions to the 

owners:

Share option expense (note 19)
Share Options Exercised
Dividends paid (note 10)
Treasury shares ring fenced for EBT
Shares issued for cash – Numis Warrants
Shares issued upon acquisition – Volta Creation Inc
Shares to be issued (Synthesis Acquisition) 
Shares to be issued (Mindwalk Acquisition)
Acquisition of Kite Team Final 50% 
Keywords France Incorporation
Shares issued upon acquisition – Player Research 

Ltd

Shares issued upon acquisition – Sonox Audio 

Solutions SL

Contributions by and contributions to the 

owners

Share
capital
€’000

551
–

–

–
–
–
–
95
–

95

646

–

–

–
–
–
–
5
1
–
–
1
–

1

–

8

Balance at 31 December 2016

654

Shares
to be issued
€’000

–
–

–

–
–
–
–
–
–

–

–

–

–

–
–
–
–
–
–
6,906
1,886
–
–

–

–

8,792

8,792

Share
premium
€’000

18,542
–

–

–
–
–
–
–
–

–

Merger
reserve
€’000

10,980
–

–

–
–
–
–
14,414
2,398

16,812

18,542

27,792

–

–

–
–
–
–
643
169
–
–
149
–

331

149

1,441

–

–

–
–
–
–
–
–
–
–
–
–

–

–

–

Treasury
shares held
in EBT
€’000

–
–

–

–
–
–
(804)
–
–

(804)

(804)

–

–

–
(632)
–
2
–
–
–
–
–
–

–

–

Share
option
reserve
€’000

227
–

Retained
earnings
€’000

(317)
(1,576)

Total
equity
€’000

29,983
(1,576)

–

(1,576)

(1,576)

392
–
–
–
–
–

392

619

–

–

686
–
–
–
–
–
–
–
–
–

–

–

–
(737)
32
–
–
–

392
(737)
32
(804)
14,509
2,398

(705)

15,790

(2,598)

44,197

(5,182)

(5,182)

(5,182)

(5,182)

–
–
(825)
–
–
–
–
–
–
–

–

–

686
(632)
(825)
2
648
170
6,906
1,886
150
–

332

149

(630)

686

(825)

9,472

19,983

27,792

(1,434)

1,305

(8,605)

48,487

ANNUAL REPORT AND ACCOUNTS 2016 

41

IIIFinancial StatementsYears ended 31 December

Note

2016
€’000

2015
€’000

(5,182)

(1,575)

4
145
264
(17)
–
82
478

4,199
(304)

3,895

(4)

(813)

(18,030)
(2)
17
2
 –

(18,013)

8,000
(825)
1,449
–
(494)
(14)

8,116

(10,710)
11,656

946

4
392
194
(20)
14
–
584

98
38

136

(4)

(859)

(897)
–
20
(804)
33

(1,648)

–
(737)
14,213
(14)
–
–

13,462

10,955
701

11,656

10

Company Statement of Cash Flows

Cash flows from operating activities
Profit/(loss) after tax 
Income and expenses not affecting operating cash flows
Income tax expense
Share option expense
Loss on payment of deferred consideration
Interest Income
Share issuance costs
Interest expense

Changes in operating assets and liabilities
(Increase)/Decrease in other receivables
Increase/(Decrease) in trade and other payables

Income taxes paid/(refunded)

Net cash provided by operating activities

Cash flows from investing activities
Acquisition of subsidiaries
Acquisition/disposal of property, plant and equipment
Interest received
EBT share purchase
Dividends received from Subsidiaries

Net cash used in investing activities

Cash flows from financing activities
Loan to finance acquisitions
Dividends paid
Shares issued
Share issuance expenses
Share Options Exercised
Interest paid

Net cash used in financing activities

(Decrease)/Increase in cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

42

KEYWORDS STUDIOS PLC

Notes Forming part of the Consolidated Financial Statements

1  Basis of preparation
Keywords Studios plc (the “Company”) is a company incorporated in the UK. These consolidated financial statements include the financial statements of the 
Company and its subsidiaries (the “Group”) made up to 31 December 2016. The Group was formed on 8 July 2013 when Keywords Studios Plc (formerly 
Keywords Studios Limited) acquired the entire share capital of Keywords International Limited through the issue of 31,901,332 ordinary shares. 

The parent company financial statements present information about the Company as a separate entity and not about its Group.

The consolidated and Company financial statements have been prepared in accordance with International Financial Reporting Standards, International 
Accounting Standards and interpretations (collectively IFRS) issued by the International Accounting Standards Board (IASB) as adopted by the European Union 
(“adopted IFRSs”). 

New Standards, Interpretations and Amendments Effective from 1 January 2016
There were no new standards or interpretations implemented by the group for the first time for periods beginning on or after 1 January 2016. None of the 
amendments to Standards that are effective from that date had a significant effect on the Group’s financial statements.

New Standards, Interpretations and Amendments not yet Effective
There were no new standards or interpretations available for early adoption for the first time for periods beginning on or after 1 January 2016, which have been 
implemented by the Group. 

On review of IFRS 15, Revenue from Contracts with Customers, the five key points to recognise revenue have been assessed; 

Step 1: Identify the contract(s) with a customer
Step 2: Identify the performance obligations in the contract
Step 3: Determine the transaction price
Step 4: Allocate the transaction price to the performance obligations in the contract
Step 5: Recognise revenue when (or as) the entity satisfies a performance obligation

On the basis of the contracts in place, the group do not envision a material change in reporting once IFRS 15 is implemented.

There are a number of operating leases across the group. In accordance with IFRS 16 Leases, their change in treatment in the financial statements from 
1 January 2019 will impact the Statement of Financial Position, increasing both long-term assets and liabilities.

The financial statements for 2016 have been prepared in thousands (€’000) and the comparative numbers have also been revised to the same format. In 2015 
the financial statements were rounded to one (€). The financial statements are presented in Euro (€) which is the functional currency of the Group.

2  Significant accounting policies
Basis of Consolidation
Where the company has control over an investee, it is classified as a subsidiary. The company controls an investee if all three of the following elements are 
present; power over the investee, exposure to variable returns from the investee, and the ability of the investor to use its power to affect those variable 
returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these elements of control.

De-facto control exists in situations where the company has the practical ability to direct the relevant activities of the investee without holding the majority  
of the voting rights. In determining whether de-facto control exists the company considers all relevant facts and circumstances, including:
•  The size of the company’s voting rights relative to both the size and dispersion of other parties who hold voting rights;
•  Substantive potential voting rights held by the company and by other parties;
•  Other contractual arrangements; and
•  Historic patterns in voting attendance.

The consolidated financial statements present the results of the company and its subsidiaries (“the Group”) as if they formed a single entity. Intercompany 
transactions and balances between Group companies are eliminated in full.

The acquisition of Keywords International Limited was deemed to be a ‘combination under common control’ as ultimate control before and after the acquisition 
was the same. As a result, these transactions were outside the scope of IFRS 3 “Business combinations” and have been accounted for under the principles of 
merger accounting as set out under UK GAAP from the date on which control is obtained until the date on which control ceases. 

As part of the Group reconstruction in 2013, the Company issued 31,901,332 shares at a value of £1.23 each, being the flotation price, as part of a share for 
share exchange with the shareholders of Keywords International Limited. The £0.01 nominal value of the shares issues was accounted for in Issued Share 
Capital. On the 2013 consolidated balance sheet, the difference between the nominal value of shares issued by the company as consideration for the shares  
in Keywords International Limited, and the nominal value of the shares in Keywords International Limited was treated as a merger reserve arising on group 
reconstruction. On the Company balance sheet, the excess of net book value of the assets held by Keywords International Limited, at the date of the share  
for share exchange, over the nominal value of the shares issued was treated as a merger reserve.

Business Combinations
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Consolidated Statement of Financial 
Position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of 
acquired operations are included in the consolidated income statement from the date on which control is obtained. They are deconsolidated until the date on 
which control ceases.

ANNUAL REPORT AND ACCOUNTS 2016 

43

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

2  Significant accounting policies continued
Any contingent consideration payable is recognised at fair value at the acquisition date and is split between current liabilities and long-term liabilities 
depending on when it is due. At each balance sheet date the fair value of the contingent consideration will be revalued and any change will be recognised in  
the statements of comprehensive income. 

For deferred consideration which is to be provided for by the issue of a fixed number of shares at a future defined date, where there is no obligation on Keywords 
to offer a variable number of shares, the deferred consideration is to be classified as an Equity Arrangement and the value of the shares is fixed at the date of 
the acquisition.

Goodwill
Goodwill represents the excess of the cost of a business combination over, in the case of business combinations completed prior to 1 January 2010, the Group’s 
interest in the fair value of identifiable assets, liabilities and contingent liabilities acquired and, in the case of business combinations completed on or after 
1 January 2010, the total acquisition date fair value of the identifiable assets, liabilities and contingent liabilities acquired.

For business combinations completed prior to 1 January 2010, cost comprised the fair value of assets given, liabilities assumed and equity instruments issued, 
plus any direct costs of acquisition. Changes in the estimated value of contingent consideration arising on business combinations completed by this date were 
treated as an adjustment to cost and, in consequence, resulted in a change in the carrying value of goodwill.

For business combinations completed on or after 1 January 2010, cost comprises the fair value of assets given, liabilities assumed and equity instruments issued, 
plus the amount of any non-controlling interests in the acquiree plus, if the business combination is achieved in stages, the fair value of the existing equity 
interest in the acquiree. Contingent consideration is included in cost at its acquisition date fair value and, in the case of contingent consideration classified as a 
financial liability, re-measured subsequently through profit or loss. For business combinations completed on or after 1 January 2010, direct costs of acquisition 
are recognised immediately as an expense.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated statement of comprehensive income.

Intangible Assets
Intangible assets, separately identified from goodwill acquired as part of a business combination, are initially stated at fair value. The fair value attributed is 
determined by discounting the expected future cashflows to be generated from net margin on the business from the main customers taken on at acquisition. 
The assets are amortised over their useful economic lives, which is deemed to be 5 years.

Impairment
Impairment tests on goodwill and other intangible assets with indefinite useful economic lives are undertaken annually at the financial year end. Other non-financial 
assets are subject to impairment tests whenever events or changes in circumstances indicate that their carrying amount may not be recoverable. Where the 
carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest group of assets to which it 
belongs for which there are separately identifiable cash flows; its cash generating units (‘CGU’s). Goodwill is allocated on initial recognition to each of the group’s 
CGUs that are expected to benefit from a business combination that gives rise to the goodwill. 

The Group has one CGU. This CGU represents the lowest level at which goodwill is monitored by the Group and the lowest level at which management captures 
information for internal management reporting purposes about the benefits of the goodwill. Impairment charges are included in profit or loss, except to the extent 
they reverse gains previously recognised in other comprehensive income. An impairment loss recognised for goodwill is not reversed.

Foreign Currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate (their “functional 
currency”) are recorded at the rates ruling when the transactions occur. The Functional currency for the Company is euro. Foreign currency monetary assets 
and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled monetary assets and 
liabilities are recognised immediately in profit or loss.

On consolidation, the results of overseas operations are translated into euro at rates approximating to this ruling when the transactions took place. All assets 
and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the rate ruling at the reporting date. 
Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate are recognised in other 
comprehensive income and accumulated in the foreign exchange reserve.

Exchange differences recognised in profit or loss in Group entities’ separate financial statements on the translation of long-term items forming part of the 
Group’s net investment in the overseas operation concerned are classified to other comprehensive income and accumulated in the foreign exchange reserve 
on consolidation.

On disposal of a foreign operation, the cumulative exchange differences recognised in the foreign exchange reserve relating to that operation up to the date  
of disposal are transferred to the consolidated statement of comprehensive income as part of the profit or loss on disposal.

44

KEYWORDS STUDIOS PLC

Revenue Recognition
Revenue recognised represents the consideration received or receivable for the rendering of services, net of sales taxes, rebates discounts and after 
eliminating intercompany sales. Services are provided based on agreed client instructions and when projects are in progress at the period end, revenue  
is recognised to the extent that services have been provided net of any provisions. 

Revenue is recognised on the basis of words translated, studio time completed, testing hours finished, or milestones reached in art creation as a proportion  
of the estimate total to complete the projects, by the expected revenue accruing on completion.

MMTC Grants
The Multimedia tax credits received in Montreal on testing services are a credit against staff costs. Accordingly they are treated as a deduction against direct 
costs. The nature of the grants are such that they are not dependent on taxable profits.

Share Based Payments
The Company issues equity settled share-based payments to certain employees and Directors under a share options plan and a long-term incentive plan (“LTIP”). 

The fair value determined at the grant date is expensed on a straight line basis over the vesting period, based on the Company’s estimate of shares that will 
eventually vest and adjusted for the effect of non-market-based vesting conditions. At each reporting date, the Company revises its estimate of the number  
of equity instruments expected to vest as a result of the effect of non-market based vesting conditions. The impact of the revision of the original estimates,  
if any, is recognised in profit or loss such that the cumulative expense reflects the revised estimate, with a corresponding adjustment to equity reserves.  
The Company has no legal or constructive obligation to repurchase or settle the options in cash.

Where share-based payments are issued to employees of subsidiary companies, the annual cost of the option is expensed in the subsidiary company,  
with a corresponding increase in capital contribution from the Company. This annual cost is recorded as an increase in the Company’s cost of investment  
in that subsidiary.

Share Option Plan
These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions on the grant date using a Black-Scholes 
option pricing model which calculates the fair value of an option by using the vesting period, the expected volatility of the share price, the current share price, 
the exercise price and the risk free interest rate. The fair value of the option is amortised over the vesting period, with one third of the options vesting after two 
years, one third after three years, and the balance vest after four years. The only vesting condition is continuous service. There is no requirement to revalue the 
option at any subsequent date. The charge that is recognised is adjusted to reflect failure to vest due to non-achievement of a non-market vesting condition 
but not failure to vest due to the non-achievement of a market vesting condition.

LTIP
An alternative share plan was introduced to give awards to Directors and staff, subject to outperforming the Numis Small Cap Index (excluding Investment 
Trusts) in terms of shareholder return over a three year period. For the awards up to 2015, there were three award levels; one third of the share options vest  
if the company shall exceed the Total Shareholder Returns of the Numis Small Cap Index by not less than 10%, two thirds if the shareholder return exceeds  
by over 20% and 100% if the shareholder return exceeds by over 30%. This was amended for the 2016 awards to 100% if the shareholder return exceeds  
by over 45%, and a pro-rated return between 10% and 100% if the shareholder return exceeds by between 0% and 45%.

These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions, at the date of grant, measured by using 
the Monte Carlo binomial model. The charge that is recognised is adjusted to reflect failure to vest due to non-achievement of a non-market vesting condition 
but not failure to vest due to the non-achievement of a market vesting condition. 

Dividend Distribution
Final dividends are recorded in the Group’s financial statements in the period in which they are approved by the Group’s shareholders. Interim dividends are 
recognised when paid.

Income Taxes and Deferred Taxation
Provision for income taxes is calculated in accordance with the tax legislations and applicable tax rates in force at the reporting date in the countries in which 
the Group companies have been incorporated.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement of financial position differs 
from its tax base, except for differences arising on:
• 

the initial recognition of goodwill;
the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects neither 
accounting or taxable profit; and
investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and it is probable 
that the difference will not reverse in the foreseeable future.

• 

• 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date and are expected to 
apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the deferred tax 
assets and liabilities relate to taxes levied by the same tax authority on either:
• 
•  Different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the liabilities 
simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled or recovered.

the same taxable Group company; or

ANNUAL REPORT AND ACCOUNTS 2016 

45

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

2  Significant accounting policies continued
Property, Plant and Equipment
Property, plant and equipment comprise computers, leasehold improvements, and office furniture and equipment, and are stated at cost less accumulated 
depreciation. Carrying amounts are reviewed for impairment whenever events or changes in circumstances indicate that their carrying amount may not be 
recoverable. Where the carrying amount of an asset is greater than its estimated recoverable amount, it is written down immediately to its recoverable amount.

Property, plant and equipment acquired through business combinations are valued at fair value on the date of acquisition.

Depreciation is calculated to write off the cost of fixed assets on a straight line basis over the expected useful lives of the assets concerned. The principal 
annual rates used for this purpose are:

Computers and Software
Office furniture and equipment
Building and leasehold improvements

%

33.33
10.00
over the length of the lease

Gains and losses on disposals are determined by comparing proceeds with carrying amount and are included in the consolidated statement of 
comprehensive income.

Financial Assets
Loans and Receivables
These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They arise principally through 
the provision of services to customers (e.g. trade receivables), but also incorporate other types of contractual monetary asset. They are initially recognised at 
fair value plus transaction costs that are directly attributable to their acquisition or issue and are subsequently carried at amortised cost using the effective 
interest rate method, less provision for impairment.

The Group’s receivables comprise trade and other receivables and cash and cash equivalents in the statement of financial position.

Trade receivables, which principally represent amounts due from customers, are initially recognised, thereafter, are recognised at amortised cost. An estimate 
for doubtful debts is made when there is objective evidence that the Group will not be able to collect amounts due according to the original terms of receivables. 
Bad debts are written off when identified.

Cash and cash equivalents are necessary for the working capital requirements of the group. They include cash in hand, deposits held at call with banks and 
other short term highly liquid investments. Where cash is on deposit with maturity dates greater than three months, it is disclosed as short-term investments.

Share Capital
Financial instruments issued by the Group are treated as equity only to the extent that they do not meet the definition of a financial liability. The Group’s 
ordinary shares are classified as equity instruments.

Financial Liabilities
Trade payables and other short-term monetary liabilities are initially recognised at fair value and subsequently carried at amortised cost using the effective 
interest method.

Leased Assets
Where substantially all of the risks and rewards of ownership are not transferred to the Group (“operating lease”), the total rental payables are charged to the 
consolidated statement of comprehensive income on a straight-line basis over the term of the lease.

Finance Leases
Where substantially all of the risks and rewards incidental to ownership of a leased asset have been transferred to the Group (a “finance lease”), the asset is 
treated as if it had been purchased outright. The amount initially recognised as an asset is the lower of the fair value of the leased property and the present 
value of the minimum lease payments payable over the term of the lease. The corresponding lease commitment is shown as a liability. Lease payments are 
analysed between capital and interest. The interest element is charged to the consolidated statement of comprehensive income over the period of the lease 
and is calculated so that it represents a constant proportion of the lease liability. The capital element reduces the balance owed to the lessor.

Employee Benefit Trust
Ordinary Shares purchased by the Employee Benefit Trust on behalf of the Parent Company under the Terms of the Share Option Plan are deducted from equity 
on the face of the Consolidated Statement of Financial Income. No gain or loss is recognised in relation to the purchase, sale, issue or cancellation of the Parent 
Company’s Ordinary Shares.

3  Critical accounting estimates and judgements
The preparation of consolidated financial statements under IFRS requires the Directors to make estimates and judgements that effect the application of 
policies and reported amounts.

The areas requiring the use of estimates and critical judgements that may significantly impact the Group’s earnings and financial position are revenue recognition 
in respect of accrued income and computation of income taxes. Estimates and judgements are continually evaluated and are based on historic experience and 
other factors including expectations of future events that are believed to be reasonable. Actual results may differ from these estimates and assumptions.

46

KEYWORDS STUDIOS PLC

Income Taxes
The Group is subject to income tax in several jurisdictions and judgement may be required in determining the provision for income taxes. During the ordinary 
course of business, there are transactions and calculations for which the ultimate tax determination may be uncertain. As a result, the company recognises tax 
liabilities based on an understanding of taxation legislation in particular jurisdictions and any related estimates of whether taxes and/or interest will be due. This 
assessment relies on estimates and assumptions and may involve a series of complex judgments about future events. To the extent that the final tax outcome  
of these matters is different than the amounts recorded, such differences will impact income tax expense in the period in which such determination is made.

Goodwill and Intangible Assets Arising on Acquisition
The value of goodwill and intangible assets recognised on the Group’s acquisitions during the year, were derived from the projected cashflows for those 
businesses at the time of acquisition, based on management forecasts. The accuracy of the valuation would therefore be compromised by any differences 
between the forecasts and the levels of business activity that the entity might actually have been able to generate in the absence of acquisition. The valuation 
will also be affected by the accuracy of the discount factor used.

The carrying value of goodwill and intangibles assets is dependent on the accuracy of the inputs into the impairment test detailed in note 12.

Multi Media Tax Credits
The submissions for the repayment of Multi-Media Tax Credits in Montreal are made on an annual basis to Investment Quebec and Revenue Quebec. Both the 
costs and basis of the claim are subject to audit by the authorities prior to approval and payment of the claim. While the group complete a detailed exercise in 
relation to the claim and to the accrual there may be occasions where the actuals amounts may be more or less than accrued which will lead to a change in the 
amounts recognised within the financial statements.

Employee Defined Retirement Benefit
In line with statutory requirements in Italy, the subsidiaries in Milan maintain Employee Defined Benefit schemes. On leaving the company, each employee  
is entitled to 1/13.5 of their final salary for each year of service. 

At year end, the Group commissioned an actuarial valuation of the related liability, based on salaries, length of service and variables including employee 
turnover, estimated salary increases and cost of capital.

The liabilities at year end are recorded as long term. The actuarial loss is recorded separately as other comprehensive income.

4  Segmental analysis
Management considers that the Group’s activity as a single source supplier of Services to the gaming industry constitutes one operating and reporting 
segment, as defined under IFRS 8. 

Management review the performance of the Group by reference to Group-wide profit measures and the revenues derived from six main service groupings:
•  Localisation Services– Localisation services relate to translation and cultural adaptation of in-game text and audio scripts across multiple game platforms 

and genres.

•  Localisation Testing – Localisation Testing involves testing the linguistic correctness and cultural acceptability of computer games.
•  Audio/Voiceover Services – Audio Services relate to the audio production process for computer games and includes script translation, actor selection and 

talent management through pre-production, audio direction, recording, and post-production, including native language Quality Assurance of the recordings.

•  Functional Testing – Functional Testing relates to quality assurance services provided to game producers to ensure games function as required. 
•  Art Creation Services – Art creation services relate to the production of graphical art assets for inclusion in the video game including concept art creation 

along with 2D and 3D art asset production and animation.

•  Customer Support – Customer support relates to the live operations support services such as community management, player support and associated 

services provided to producers of games to ensure that consumers have a positive user experience.

There is no allocation of operating expenses, profit measures, assets and liabilities to individual product groupings. Accordingly the disclosures below are 
provided on an group-wide basis.

Activities are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief operating decision maker has 
been identified as the executive management team made up of the Chief Executive Officer and the Finance Director.

Revenue by line of business
Art creation
Audio
Localisation
Functional testing
Localisation testing
Customer support

2016
€’000

16,559
17,263
32,360
8,619
16,204
5,580

96,585

2015
€’000

8,211
7,157
17,141
6,472
15,021
3,949

57,951

No single customer (2015: One) accounted for more than 10% of the Group’s revenue during the year. Revenues generated from that customer in 2015 was €7.2m.

ANNUAL REPORT AND ACCOUNTS 2016 

47

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

4  Segmental analysis continued
Geographical Analysis of Revenues by Jurisdiction
Analysis by geographical regions is made according to the Group’s operational jurisdictions. This does not reflect the region of the Group’s customers, whose 
locations are worldwide.

Ireland
Japan
Italy
Canada
United States
India
Singapore
United Kingdom
Brazil
Spain
Switzerland
Germany
Others

Total revenues

Geographical Analysis of Non-current Assets from Continuing Businesses

Ireland
Japan
Italy
Canada
United States
India
Singapore
United Kingdom
Brazil
Spain
Mexico
Switzerland
China
Germany
Philippines

5  Operating Profit
Operating profit is stated after charging:

Depreciation
Amortisation of Intangible Assets
Costs of Acquisitions & Integration
Operating lease repayments 

2016
 €’000 

25,570
4,886
7,269
22,053
5,250
4,591
4,787
1,276
619
2,167
17,838
163
116

96,585

2016
 €’000 

4,779
43
12,188
8,937
8,657
2,991
60
6,874
259
1,475
121
12,657
287
1,241
424

60,993

2015
 €’000 

14,167
3,324
8,343
17,438
6,573
3,602
3,083
650
465
306
–
–
–

57,951

2015
 €’000 

284
32
8,984
1,981
8,707
3,039
83
6,885
204
867
95
–
–
–
–

31,161

Years ended 31 December

2016
€’000

 1,803 
 1,630 
 1,316 
 2,371 

2015
€’000

1,297 
857 
1,089 
1,663 

One-time costs of €1,316 were incurred in acquiring and integrating the new entities into the group. The most significant costs within the integration costs are 
for internal resource who have led the activities to integrate the new acquisitions into the Group, and legal costs in relation to acquisitions.

48

KEYWORDS STUDIOS PLC

Auditors’ remuneration
Audit services

Parent company and Group audit
Subsidiary companies audit

Non-audit services

Accounting services
Taxation compliance
Due diligence services

6  Financing income and costs

Finance income
Interest received

Finance cost
Bank charges
Interest expense
Foreign exchange losses

Net financing income/(cost)

7  Taxation

Current income tax
Income tax on profits of parent company
Income tax on profits of subsidiaries
Deferred tax (note 29)

The tax charge for the year can be reconciled to accounting profit as follows:

Profit before tax

Expected tax charge based on the standard rate of taxation in the UK at 20% (2015: 23%)
Higher rates of current income tax in overseas jurisdictions
Lower rates of current income tax in overseas jurisdictions
Losses incurred
Effects of other timing differences

Total tax charge

The Group’s subsidiaries are located in different jurisdictions and are taxed on their residual profit in those jurisdictions. 

2016
 €’000 

2015
 €’000 

115 
111 

–
52 
–

278

2016
 €’000 

94

94

(229)
(152)
(1,737)

(2,118)

(2,024)

2016
 €’000 

4
3,928
(709)

3,223

48
95

– 
12
– 

155

2015
 €’000 

70

70

(206)
(128)
(474)

(808)

(738)

2015
 €’000 

4
1,518
310

1,832

Years ended 31 December

2016
 €’000 

9,435

1,887
1,331
(555)
998
(438)

3,223

2015
 €’000 

5,086

1,170
286
(100)
238
238

1,832

ANNUAL REPORT AND ACCOUNTS 2016 

49

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

9  Earnings per share

Basic
Diluted

Profit for the period from continuing operations

Denominator (weighted average number of equity shares)
Basic
Diluted

2016
Euro cent

11.22
10.87

 €’000 

6,273

2015
Euro cent

6.98
6.87

 €’000 

3,363

Number

Number

55,918,481
57,716,435

48,192,371
48,971,278

The basic and diluted weighted average denominators include the impact of the 2,376,518 and 513,190 shares to be issued relating to the acquisitions of 
Synthesis and Mindwalk respectively.

The dilutive impact of share options has been considered in calculating diluted earnings per share. Details of the number of share options outstanding at the 
year-end are set out in note 20.

10 Dividends

Final Dividends Paid
Interim Dividends Paid

Dividends paid to shareholders

2016

2015

Per share
€ Cent

1.03
0.49

1.52

 Total 
 €’000 

561
264

825

Per share
€ Cent

1.03
0.54

1.57

 Total 
 €’000 

482
255

737

In June 2015, Keywords Studios plc approved a dividend of Stg 0.74/€1.03 per share, based on the shares in issue at that time, or €482,333 in total, as a final 
dividend for 2014. The dividend was paid in June 2015. 

In September 2015, Keywords Studios plc approved a dividend of Stg 0.40/€0.54 per share, based on the shares in issue at that time, or €254,934 in total,  
as an interim dividend for 2015. The dividend was paid in October 2015. 

In May 2016, Keywords Studios plc approved a dividend in respect of the financial year ended 31 December 2015 of Stg 0.81p/€1.034 per Ordinary share,  
or €561,000 in total, as a final dividend for 2015. The dividend was paid in June 2016. 

In September 2016, Keywords Studios plc approved a dividend of Stg 0.44/€0.49 per share, based on the shares in issue at that time, or €264,000 in total,  
as an interim dividend for 2016. The dividend was paid in October 2016. 

The Directors’ recommend a final dividend in respect of the financial year ended 31 December 2016 of Stg 0.89p per Ordinary share, to be paid on 23 June 2017 
to shareholders who are on the register at 2 June 2017. This dividend is not reflected in these financial statements as it does not represent a liability at 
31 December 2016. The final proposed dividend will reduce shareholders’ funds by an estimated €556,801.

There are no income tax consequences for the company in respect of the dividends proposed prior to issuance of the Consolidated Financial Statements and 
for which a liability has not been recognised.

11 Staff Costs
Total staff costs (including Directors) comprise the following:

Group

Salaries and related costs
Share based payment costs

50

KEYWORDS STUDIOS PLC

Years ended 31 December

2016
€’000

41,643
686

42,329

2015
€’000

29,773
392

30,165

 
Company

Salaries and related costs
Share based payment costs

Key management compensation:

Salaries and related costs
Social Welfare cost
Pension costs
Share based payment costs 

The key management compensation includes compensation to six Directors of Keywords Studios plc during the year. (2015: five). 

The breakdown of Directors’ remuneration for the Company is included in the Directors’ Remuneration Report on page 31.

Group

Average number of employees
Operations
General and administration

Company

Average number of employees
Directors
General & Administration

12 Goodwill
Group

Cost and net book value
At 1 January 2015
Recognition on acquisition of subsidiaries
Revaluation on Exchange Rate movement

At 31 December 2015
Recognition on acquisition of subsidiaries
Revaluation on Exchange Rate movement

At 31 December 2016

2016
€’000

1,010
145

1,155

2015
€’000

852
392

1,244

Years ended 31 December

2016
€’000

769
97
29
42

937

2015
€’000

719
88
5
135

947

2016

2015

 1,688 
 130 

1,818

 1,169 
 104 

1,273

2016

2015

 5 
 2 

7

 5 
 2 

7

Total
€’000

14,711
8,354
828

23,893
23,055
(149)

46,799

During the period goodwill arose on the acquisitions of Ankama Service Centre in Philippines, Mindwalk, Synthesis, Volta, Player Research, GVGS trading as 
Enzyme and Sonox. 

ANNUAL REPORT AND ACCOUNTS 2016 

51

IIIFinancial Statements 
Notes Forming part of the Consolidated Financial Statements continued

12 Goodwill continued
Key assumptions for the value in use calculations are as follows:

CGU

1-5 Year  
Growth Rate

Long-term  
Growth Rate

Discount Rates

10%

2%

12.50%

As part of the value in use calculation, management prepared an initial cash flow forecast, approved by the Board of Directors, covering the period to 
31 December and the following five years. The long-term growth rate has been used to determine a terminal value for the CGU. 

The Group has conducted a sensitivity analysis on the carrying value on the CGU. If the sales projections reduce by 16%, the group will consider the possibility 
that the value of goodwill would be impaired.

The result of the value in use calculations was that no impairment is required in this period. 

13 Intangible Assets – customer relationships

Cost
As at 31 December 2013
Additions

As at 31 December 2014
Additions
Revaluation on Exchange Rate movement

As at 31 December 2015
Additions
Revaluation on Exchange Rate movement

As at 31 December 2016

Amortisation and impairment
As at 31 December 2014
Amortisation charge
Revaluation on Exchange Rate movement

As at 31 December 2015
Amortisation charge
Revaluation on Exchange Rate movement

As at 31 December 2016

Net book value
As at 31 December 2015

As at 31 December 2016

Customer relationships are amortised over 5 years from the point of acquisition on a straight line basis.

Total
€’000

–
3,434

3,434
1,511
187

5,132
6,509
(11)

11,630

468
857
25

1,350
1,629
(45)

2,934

3,782

8,696

52

KEYWORDS STUDIOS PLC

14 Property, plant and equipment
Group

Cost
At 1 January 2015
Currency revaluation
Additions
Acquisitions through business combinations at fair value
Disposals

At 31 December 2015
Currency revaluation
Additions
Acquisitions through business combinations at fair value
Disposals

At 31 December 2016

Accumulated depreciation
Cost
At 1 January 2015
Currency revaluation
Depreciation charge
Disposals

At 31 December 2015
Currency revaluation
Depreciation charge
Disposals

At 31 December 2016
Net book value
As at 31 December 2015

At 31 December 2016

15 Trade Receivables
Group

Customers
Provision for Bad Debts

Computers and 
software
€’000

Office, furniture and 
equipment
€’000

Leasehold 
improvements
€’000

 4,947 
 88 
 1,191 
 86 
 (59)

 6,253 
 131 
 1,370 
 798 
 (67)

 1,728 
 (15)
 373 
 247 
 (14)

 2,319 
 99 
 597 
 145 
 (2)

 787 
 (16)
 71 
 16 
 (3)

 855 
 80 
 376 
 416 
 (3)

Total
€’000

 7,462 
 57 
 1,635 
 349 
 (76)

 9,427 
 310 
 2,342 
 1,359 
 (73)

 8,485 

 3,158 

 1,724 

 13,367 

 3,765 
 102 
 857 
 (55)

 4,669 
 (73)
 1,205 
 (45)

 5,756 

 1,584 

 2,729 

 868 
 (76)
 344 
 – 

 1,136 
 225 
 429 
 – 

 1,790 

 1,183 

 1,368 

 68 
 (28)
 96 
 – 

 136 
 18 
 169 
 – 

 323 

 719 

 1,401 

2016
€’000

14,347
(468)

13,879

 4,701 
 (2)
 1,297 
 (55)

 5,941 
 170 
 1,803 
 (45)

 7,869 

 3,486 

 5,498 

2015
€’000

7,825
(306)

7,519

ANNUAL REPORT AND ACCOUNTS 2016 

53

IIIFinancial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Forming part of the Consolidated Financial Statements continued

16 Other Receivables
Group

Accrued Income
Prepayments
Other receivables
Other Tax and Social Security
Restricted cash (note 25)

Company Short Term

Intercompany Receivables (note 25)
Accrued Income
Prepayments
Other receivables
Restricted cash (note 25)

Company Long Term

Intercompany Receivable

17 Cash and cash equivalents
Group

Cash at bank
Short term bank deposits

Company

Cash at bank
Short term bank deposits

As of 31 December

2016
€’000

 1,661 
 1,769 
 4,002 
 346 
–

7,778

2016
€’000

 21,398 
 24 
 81 
 585 
–

22,088

2016
€’000

4,243

4,243

2015
€’000

 1,661 
 989 
 4,931 
 394 
 345 

8,320

2015
€’000

 17,299 
 35 
 58 
 356 
 345 

18,093

2015
€’000

3,300

3,300

As of 31 December

2016
€’000

17,020
–

2015
€’000

19,018
–

 17,020 

 19,018 

2016
€’000

 946 
–

 946 

2015
€’000

 11,656 
–

 11,656 

Short term bank deposits relate to cash on deposit with maturity dates less than three months, or which can be accessed before on demand.

54

KEYWORDS STUDIOS PLC

18 Short term investments
Group

Medium term bank deposits

As of 31 December

2016
€’000

–

–

2015
€’000

27

27

Medium term bank deposits relate to cash on deposit with maturity dates greater than three months, which cannot be accessed before maturity.

19 Shareholder’s Equity
Share Capital

As at 1 January 2015
Ordinary Shares of £0.01 issued for earn out of Binari Sonori S.R.L 
Ordinary Shares of £0.01 issued on acquisition of Liquid Development LLC.
Placing of ordinary Shares of £0.01 on the market
As at 31 December 2015

Ordinary Shares of £0.01 issued on acquisition of remaining 50% of Kite Team shares
Ordinary Shares of £0.01 issued on acquisition of Volta
Exercise of Numis Warrants
Ordinary Shares of £0.01 issued on acquisition of Player Research
Ordinary Shares of £0.01 issued on acquisition of Sonox

 Shares 

 €’000 

 47,105,007 
 158,250 
 1,074,440 
 5,500,000 
 53,837,697 

 55,508 
 45,192 
 400,324 
 65,280 
 24,881 

551
2
15
78
646

 1 
 1 
 4 
 1 
 1 

As at 31 December 2016

 54,428,882 

654

On 6 April, 2016 the Group issued 55,508 of 1p shares at a value of 215p (€2.70) which formed part of the consideration for the acquisition of the remaining 
50% of Kite Team.

On 28 July, 2016 the Group issued 45,192 of 1p shares at a value of 321p (€4.21) which formed the part of the consideration for the acquisition of Volta.

On 18 August 2016, Numis exercised warrants of 400,324 of 1p shares at a value of 138.5p (€1.61).

On 26 October 2016, the Group issued 65,280 of 1p shares at a value of 432p (€4.86) which formed the part of the consideration for the acquisition of 
Player Research.

On 22 December 2016, the Group issued 24,881 of 1p shares at a value of 508p (€6.03) which formed the part of the consideration for the acquisition 
of Sonox.

There is no limit to the number of shares which the company can issue.

Shares held by the Employee Benefit Trust (EBT)

Ordinary Shares held by the EBT

2016

2015

Number

 399,026 

€’000

802

Number

 400,000 

€’000

804

ANNUAL REPORT AND ACCOUNTS 2016 

55

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

19 Shareholder’s Equity continued
Reserves
The following describes the nature and purpose of each reserve within owner’s equity:

Reserve

Description and purpose

Retained earnings

Cumulative net gains and losses recognised in the consolidated statement of comprehensive income.

Foreign Exchange Reserve

Gains or losses arising on retranslation of the net assets of the overseas operations into euro.

Share premium

Share option reserve

Shares to be issued

The Share Premium account is the amount received for shares issued in excess of their nominal value, net of share 
issuance costs.

The Share option reserve is the credit arising on share based payment charges in relation to the Company’s share 
option schemes.

For deferred consideration which is to be provided for by the issue of a fixed number of shares at a future defined date, 
where there is no obligation on Keywords to offer a variable number of shares, the deferred consideration is to be 
classified as an Equity Arrangement and the value of the shares is fixed at the date of the acquisition. 

Merger reserve

The merger reserve was initially created following the Group reconstruction, when Keywords Studios plc acquired the 
Keywords International Limited Group of companies. 

When the Group uses Keywords Studios plc shares as the 100% consideration for the acquisition of an entity, the value 
of the shares in excess of the nominal value, net of share issuance costs are now also recorded within this reserve, in 
line with S612 of the 2006 UK Companies Act.

Non-Controlling Interest Reserve

The non-controlling interest reserve represents the share of net assets/(liabilities) at the reporting date which is 
attributable to the holders of the non-controlling interest.

20 Share Options
In July 2013, at the time of the IPO, the Company put in place a Share Option Scheme and a Long-Term Incentive Plan (“LTIP”). The charge in relation to these 
arrangements is shown below, with further details of the schemes following:

Share Option Scheme Expense
Share Option Scheme – LTIP Expense

2016
€’000

208
478

686

2015
€’000

157
235

392

Of the total share option charge, €45k relates to Directors of the Company as at 31 December, 2016. (2015: €55k). 

Share Option Scheme
Share options are granted to Directors and to permanent employees. The exercise price of the granted options is equal to the market price of the shares at the 
time of the award of the options. The Company has no legal or constructive obligation to repurchase or settle the options in cash.

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Outstanding at the beginning of the year
Granted
Lapsed
Exercised

Outstanding at the end of the year

Exercisable at the end of the year

2016

2015

Average exercise 

price in £ per share Number of options

Average exercise 
price in £ per share

Number of options

1.2
2.45
1.67
1.31

1.58

1.38

1,642,242
223,200 
(44,547)
(148,839)

1,672,056

522,035

1.2
1.58
1.2
1.2

1.2

1.2

642,286
1,059,040 
(32,553)
(26,531)

1,642,242

178,133

There were 203,200 options granted on 10 May 2016 at an exercise price of £2.54. All options were granted to employees of the Group, of which 12,800 of 
these options lapsed due to staff leaving in the period. Of the total options 190,400 remaining at 31 December, 2016, 63,466 are exercisable from 10 May 2018 
to 9 May 2023, 63,466 are exercisable from 10 May 2019 to 9 May 2023 and 63,467 are exercisable from 10 May, 2020 to 9 May, 2023. 

There was an opening balance of 1,054,780 options granted on 1 June 2015 at an exercise price of £1.58. All options were granted to employees of the Group 
of which 8,520 of these options lapsed due to staff leaving in the year and 50,000 options were exercised. A further 20,000 options were granted in relation 
to the June 2015 tranche at an exercisable price of £1.58. Of the total options of 1,016,260 remaining at 31 December, 2016, 250,000 are exercisable as at 
31 December 2016 to 9 Oct, 2021, 300,000 are exercisable from 10 October, 2017 to 9 October 2021, 55,420 are exercisable from 1 June 2018 to 31 May, 2023, 
300,000 are exercisable from 10 October, 2018 to 9 October 2021, 55,420 are exercisable from 1 June 2019 to 31 May 2023, and 55,420 are exercisable 
from 1 June 2020 to 31 May 2023. 

56

KEYWORDS STUDIOS PLC

There was an opening balance of 587,462 of options that were granted on 12 July 2013 at an average exercise price of £1.20. During the year 23,227 of the 
options lapsed due to staff leaving and 98,839 options were exercised. All options were granted to either employees or Directors of the Group. Of the total 
465,396 options granted remaining at 31 December, 2016, 136,018 are exercisable as at 31 December 2016 to 11 July 2020, 136,017 are exercisable as  
at 31 December 2016 to 11 July 2020 and 193,361 are exercisable from 12 July 2017 to 11 July 2020.

The inputs into the Black-Scholes model, used to value the options are as follows:

Share Options granted in 2013

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates
Average expected dividends yield

Share Options granted in 2015

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates
Average expected dividends yield

Share Options granted in 2016

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates
Average expected dividends yield

2016

1.23
1.20
3 years
36.12%
0.5%
1.00%

2016

1.64
1.58
3 years
28.03%
0.9%
0.75%

2016

2.54
2.535
3 years
27.17%
0.551%
0.58%

2015

1.23
1.20
3 years
36.12%
0.5%
1.00%

2015

1.64
1.58
3 years
28.03%
0.9%
0.75%

2015

–
–
–
–
–
–

Expected volatility was determined by calculating the historical volatility of two similar listed companies over the previous 3 years. The expected life used in 
the model has been adjusted based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

The weighted average remaining contractual life of the options outstanding at 31 December 2016 granted in 2013 was 3 months (2015: 6 months), granted  
in 2015 was 11 months (2015: 2 years and 7 months), and granted in 2016 was 2 years and 4 months. All of the outstanding options granted in 2013 can be 
exercised at an average of £1.20 over a 1 to 3 year period, for those granted in 2015 can be exercised at £1.58 over a 3 to 5 year period, for those granted  
in 2016 can be exercised at £2.535 over a 3 to 5 year period.

Long-term incentive plan scheme
An alternative share plan was introduced to give awards to Directors and staff subject to outperforming the Numis Small Cap (excluding Investment Trusts) 
index in terms of shareholder return over a three year period. A total of 1,443,691 (2015: 860,206) nil price (1p) options are available to vest to Directors and  
to selected employees on the basis of the number of options they are entitled to. 

ANNUAL REPORT AND ACCOUNTS 2016 

57

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

20 Share Options continued
Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Outstanding at the beginning of the year
Granted
Lapsed
Exercised

Outstanding at the end of the year

Exercisable at the end of the year

2016

2015

Average exercise 

price in £ per share Number of options

Average exercise 
price in £ per share

Number of options

 0.01 
 0.01 
 0.01 
 0.01 

 0.01 

 0.01 

 860,206 
 720,000 
 (105,654)
 (30,861)

1,443,691

 295,365 

 0.01 
 0.01 
 0.01 
 – 

 0.01 

 – 

 376,226 
 489,540 
 (5,560)
 – 

860,206

 – 

On 10 May 2016 670,000 options were granted at an exercise price of £0.01 to Directors and employees of the Group. The options are exercisable from 
10 May 2019 to 10 May 2023 if the market performance conditions are met as at 10 May 2019. Of the options granted on 10 May 2016, 40,000 have lapsed. 

On 1 June 2015 388,480 options were granted at an exercise price of £0.01 to Directors and employees of the Group. The options are exercisable from 1 June 
2018 to 1 June 2022 if the market performance conditions are met as at 1 June 2018. Of the options granted on 1 June 2015, 51,680 have lapsed. 

A further 20,000 options were granted in relation to the June 2015 tranche at an exercise price of £0.01 to either employees or Directors of the Group.

On 6 January 2015, 101,060 options were granted at an exercise price of £0.01 to employees of the Group. The options are exercisable from 6 January 2018 
to 6 January 2022 if the market performance conditions are met as at 6 January 2018. Of the options granted on 6 January 2015, 19,534 have lapsed.

On 12 July 2013, 326,226 options were granted at an exercise price of £0.01 to employees or Directors of the Group. Of these, 30,861 options were exercised 
in the year. The remaining 295,365 options granted are exercisable from 31 December 2016 to July 11, 2020. 

Additionally 50,000 options granted at an exercise price of £0.01 to a director of the Group on 3 July 2014 remain as at 31 December, 2016. The options are 
exercisable from 3 July 2017 to 3 July 2021 if the market performance conditions are met as at 3 July 2017. 

The options were valued using a Monte Carlo binomial model using the following inputs:

LTIPS granted in 2013

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates

LTIPS granted in 2014

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates

LTIPS granted in January 2015

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates

58

KEYWORDS STUDIOS PLC

2016

1.23
0.01
3 years
36.12%
0.5%

2016

1.60
0.01
3 years
35.52%
0.5%

2016

1.43
0.01
3 years
31.2%
0.58%

2015

1.23
0.01
3 years
36.12%
0.5%

2015

1.60
0.01
3 years
35.52%
0.5%

2015

1.43
0.01
3 years
31.2%
0.58%

LTIPS granted in June 2015

Weighted average share price (£)
Weighted average exercise price (£)
Average Expected Life
Expected Volatility
Risk free rates

LTIPS granted in May 2016

Weighted average share price (£)
Average Expected Life
Expected Volatility
Risk free rates

2016

1.64
0.01
3 years
28.03%
0.9%

2016

2.54
3 years
27.17%
0.55%

2015

1.64
0.01
3 years
28.03%
0.9%

2015

–
–
–
–

Expected volatility was determined by calculating the historical volatility of two similar listed companies over the previous 3 years. The expected life used in 
the model has been adjusted based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

As any dividends earned are to be re-invested into the business the impact of dividends has been ignored in the calculation of the LTIP share option charge.

The weighted average remaining contractual life of the options outstanding at 31 December 2016 was 2 years 4 months (2015: 1 years 8 months). All of the 
outstanding options can be exercised at £0.01 over a 4 year period.

21 Other payables
Group

Current
Accrued expenses
Payroll Taxes
Other payables 
Contingent Consideration
Related party payable (note 25)

Non-current
Other payables
Contingent Consideration

Company

Current
Intercompany Payable
Accrued expenses
Payroll Taxes
Other payables
Contingent Consideration

Non-current
Other payables
Contingent Consideration

As of 31 December

2016
€’000

7,702
542
3,927
251
9

12,431

113
1,479

1,592

2016
€’000

70
324
20
–
–

414

 – 
860

860

2015
€’000

3,268
482
2,124
1,979
9

7,862

55
245

300

2015
€’000

368
38
340
735

1,481

 – 
 – 

–

During 2015 an amount of €590,000 relating to the Italian defined benefit pension was included within other current payables. This item has been shown  
as a separate line item on the face of the Statement of Financial Position during 2016, and as a result the classification in the 2015 comparative figures have 
been regrouped.

ANNUAL REPORT AND ACCOUNTS 2016 

59

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

22 Employee Defined Benefit Plan
In line with statutory requirements in Italy, the subsidiaries in Milan maintain Employee Defined Benefit schemes. On leaving the company, each employee  
is entitled to 1/13.5 of their final salary for each year of service. 

At year end, the Group commissioned an actuarial valuation of the related liability, based on salaries, length of service and variables including employee 
turnover, estimated salary increases and cost of capital.

The liabilities at year end are recorded as long term. The actuarial loss is recorded separately as other comprehensive income. The movements through the 
year are detailed:

Group 

Opening liability position as at 1 January
Service cost
Interest cost
Benefits paid
Branch transfer
Actuarial loss recorded

Closing liability position as at 31 December

2016
€’000

590
193
10
(30)
–
63

826

2015
€’000

490
94
7
(67)
57
9

590

The Directors have considered the key specific risk factors which the Group faces due to the employee defined benefit plan which is in place. Having fully 
considered all specific elements of these plans the directors believe that the key issues faced are as follows:
•  The plan is currently 100% unfunded, there are no specific assets to meet the future liabilities as they fall due. As such there will be a significant cash flow 

impact as the liabilities must be met with current working capital as they fall due.

The Group has taken no specific actions to mitigate against these factors as due to the long–term nature of the plans it is expected that there will be no sudden 
financial impact on the Groups results caused by any of these factors.

In 2017, the group expects the costs of the employee benefit plan to be in line with current year levels, as staff levels in the Italian operations stay stable.

The actuarial valuation is based on the Projected Unit Credit Method, in line with IAS 19.

2016
€’000

826
654
(172)
3,318
2,492

193
10
63

266

30
5
28

63

Actuarial valuations
Defined benefit obligations
Current concern provision
Current concern provision surplus/(deficit)
Value of accrued benefits
Future service liability
Cost for year
Service cost
Interest cost
Actuarial loss

Actuarial losses
Change due to experience
Change due to demographical assumptions
Change due to financial assumptions

60

KEYWORDS STUDIOS PLC

Assumptions underlying the Actuarial Valuations and Sensitivities of the Assumptions
For the actuarial valuations the following demographic and economic & financial assumptions were applied:

Demographic Assumptions
•  The probabilities of death were derived from the bill of the Italian population by age and sex, as recorded by the Government Statistics Office in 2000 and 

reduced by 25%.

•  The probabilities of elimination for absolute and permanent disability of the employee are taken from the disability tables currently used in practice 

separate reinsurance for age and sex.

•  The probabilities of employees leaving due to resignations and dismissals in accordance with company management have been placed at 6% per annum.
•  The probabilities of requesting an advance have been estimated on the basis of company history 2010 to 2016, and placed equal to 2.94% per annum with 

an average rate of advance equal to 54.38%.

•  For retirement for the general working population, it is assumed that the first of the pension requirements is valid for the mandatory general insurance.

Economic & Financial Assumptions

Salary Increase
Inflation
Discount rate 

Key Statistics

Staff Number
Average Age
Average Service
Average Defined Benefit per staff
Average Salary for Defined Benefit

Actuarial Losses

Change due to Experience
Change due to Demographical assumption
Change due to Financial assumption

Actuarial Losses

Interest Rate Sensitivities

-0.50%
0.50%
Mortality Rate Sensitivities

-0.025%
0.025%
Staff Turn Over Rate Sensitivities

-0.50%
0.50%
Staff Salary Increases Rate Sensitivities

-0.50%
0.50%

23 Loans and borrowings
Group

Expiry within 1 Year
Expiry between 1 Year and 2 Years
Expiry over 2 Years

2.50%
1.73%
1.29%

 97 
 38.2 
 3.6 
 6,745 
 31,723 

2016
€’000

32
5
30

67

882
776

827
782

835
818

808
845

2015
€’000

1,163
350
221

1,734

2016
€’000

8,025
55
290

8,370

A loan with RBC bank in Canada of CAD $1.7m (€1.1m) at 31 December 2015 was repaid on 15 April 2016.

The loans in Kite Team of €0.6m at 31 December 2015 were settled in March 2016.

The company entered into a loan agreement with Barclay’s Bank. The agreement allows financing up to €15 million. At year end, €8 million was drawn down.

The group also took on loans on the acquisition of Enzyme of CAD $0.5m (€0.4m). 

ANNUAL REPORT AND ACCOUNTS 2016 

61

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

23 Loans and borrowings continued
The currencies of these loans are as follows;

Euro
Canadian Dollars

Company

Expiry within 1 Year
Expiry between 1 Year and 2 Years
Expiry over 2 Years

Euro
Canadian Dollars

24 Investment in subsidiaries

Opening 1 January 2016
Acquisition of Synthesis

Closing 31 December 2016

The results and financial position of all the subsidiaries are included in the consolidated statements.

2016
€’000

8,000
370

8,370

2016
€’000

8,000
–
–

8,000

2016
€’000

8,000

8,000

2015
€’000

621
1,113

1,734

2015
€’000

–
–
–

–

2015
€’000

–
–

–

2016
€’000

12,765
17,894

30,659

62

KEYWORDS STUDIOS PLC

Details of the Company and Group’s subsidiaries as at 31 December 2016 are set out below:

Name

Keywords International Limited
Keywords International Co. Limited
Keywords International Corporation Inc
Keywords Italia Srl
Keywords International Inc
KW Studios Limited
Liquid Violet Limited
Babel Media Limited
Babel Games Services Inc
Babel Media India Private Limited
Babel Media USA Inc 
Keywords International Pte. Limited
Binari Sonari SRL 
Binari Sonari Inc
Lakshya Digital Private Limited
Lakshya Digital Singapore Pte Ltd
Edugames Solutions Private Limited
Alchemic Dream Inc
Keywords International Barcelona SL
Reverb Localizacao – Prearacao de Documentos Ltda
Keywords (Shanghai) Information Technology
Kite Team SL
Kite Team Mex S. de R.L. de. CV
Liquid Development LLC
Ankama Asia Pte. Ltd
Synthesis Global Solutions
Synthesis Deutschland
Sillabit S.R.L
Keywords International SAS
Volta Creation Inc
Player Research
Global Video-Games Services Inc., trading as Enzyme Testing Labs
Sonox Audio Solutions S.L.U.

Country of incorporation

Date of incorporation/
acquisition

Proportion of voting 
rights and ordinary 
share capital held

Ireland 
Japan 
Canada 
Italy
United States
United Kingdom 
United Kingdom 
United Kingdom 
Canada 
India 
United States 
Singapore 
Italy
United States 
India 
Singapore 
India 
Canada 
Spain 
Brazil 
China 
Spain 
Mexico 
United States 
Singapore 
Switzerland 
Germany 
Italy 
France 
Canada 
United Kingdom 
Canada 
Spain 

13/05/1998
30/11/2010
22/12/2010
18/05/2011
26/09/2012
29/05/2013
15/01/2014
17/02/2014
17/02/2014
17/02/2014
17/02/2014
24/04/2014
08/05/2014
08/05/2014
10/10/2014
10/10/2014
10/10/2014
06/01/2015
09/01/2015
18/01/2015
02/04/2015
16/07/2015
16/07/2015
20/08/2015
22/03/2016
12/04/2016
12/04/2016
12/04/2016
08/06/2016
29/07/2016
26/10/2016
16/11/2016
22/12/2016

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

25 Related parties and shareholders
Italicatessen Limited, a company registered in Ireland is related by virtue of a common significant shareholder. P.E.Q. Holdings Limited is 100% owner of Italicatessen 
Limited. At 31 December 2016, P.E.Q Holdings Limited owned 22.2% (2015: 24.5%) of the Company. In addition, Mr. Giorgio Guastalla is a Director of Italicatessen 
Limited, P.E.Q. Holdings Limited and the Company, and owns, or controls, 90% of the share capital of P.E.Q Holdings Limited.

The following transactions arose with Italicatessen Limited, which provides canteen services to Keywords International Limited

Operating Expenses
Canteen Charges

The following are year-end balances:

Italicatessen Limited

2016
€’000

53

53

2016
€’000

9

9

2015
€’000

24

24

2015
€’000

9

9

ANNUAL REPORT AND ACCOUNTS 2016 

63

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

25 Related parties and shareholders continued
The Company paid the following amounts to Mr. Giorgio Guastalla, Director of the Company, and shareholder of P.E.Q Holdings Limited, in respect of rent on 
premises occupied by the employees of the Group in Dublin.

Operating Expenses
Rental Payment

2016
€’000

22

22

2015
€’000

22

22

The Company entered into a deed of undertaking and indemnity on 8 July 2013 with Mr. Andrew Day, CEO and Director of the Company related to possible 
liabilities which might arise due to the restructuring of the Group prior to its IPO on 12 July 2013. As part of this deed of undertaking and indemnity, Mr. Day 
deposited £250,000 as security for the Company. This is included as Restricted Cash in Other Receivables of the Company. This amount has been repaid to 
Mr. Day in 2016. There was a corresponding liability included in Other Payables in 2015.

The details of key management compensation (being the remuneration of the Directors) are set out in note 11.

As at 31 December 2016 and 2015, the Company had amounts receivable from its subsidiaries, amounting to €20,454,923 (2015: €20,598,567) relating to 
intergroup trading activities.

26 Financial instruments and risk management
Interest rate risk
Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. The Group’s income and operating cash 
flows are substantially independent of changes in market interest changes. The management monitors interest rate fluctuations on a continuous basis and 
acts accordingly. 

Where the Group has a significant amount of surplus cash, it will invest in higher earning interest deposit accounts. 

Due to interest rate conditions, the interest rates for short term deposits are at similar levels to those achieved for longer terms. The Group is not unduly 
exposed to market interest rate fluctuations, and no interest rate sensitivity analysis has been presented as a result.

Credit Risk
Credit risk arises when a failure by counterparties to discharge their obligations could reduce the amount of future cash inflows from financial assets on hand  
at the reporting date.

The Group closely monitors the activities of its counterparties and maintains regular contact which enables it to ensure the prompt collection of customers’ balances.

The Group’s main financial assets are cash and cash equivalents as well as trade and other receivables and represent the Group’s maximum exposure to credit 
risk in connection with its financial assets. Trade and other receivables are carried on the statement of financial position net of bad debt provisions estimated 
by the Directors based on prior year experience and an evaluation of prevailing economic circumstances.

Whenever possible and commercially practical the Group invests cash with major financial institutions in each jurisdiction where it operates. The Group periodically 
monitors the credit rating and stability of these institutions.

The ageing of trade and receivables that are past due but not impaired can be analysed as follows:

Group

As at 31 December 2016
As at 31 December 2015

The above balances relate to customers with no default history.

Total
€’000

Not past due
€’000

1-2 months overdue
€’000

More than 2 months 
past due
€’000

 13,879 
 7,519 

 12,877 
 5,313 

 907 
 2,049 

 95 
 157 

64

KEYWORDS STUDIOS PLC

A provision for doubtful debtors is included within trade receivables that can be reconciled as follows:

Provision at the beginning of the year
Charged to income statement
Utilised

Provision at end of the year

2016
€’000

306
188
(26)

468

2015
€’000

260
46
–

306

Related party receivables of €nil were past due at 31 December 2016 (2015: nil).

Company
Intercompany receivables of €20,454,923 were not past due at 31 December 2016 (2015: €20,598,567).

Currency Risk
Currency risk is the risk that the value of financial instruments will fluctuate due to changes in foreign exchange rates. 

The foreign exchange risk arises for the Group where assets and liabilities arise and are held in overseas subsidiaries in a currency other than the euro and  
to a lesser extent where individual Group entities enter into transactions denominated in currency other that their functional currency. 

The Group’s policy, where possible, is for Group entities to manage foreign exchange risk at a local level by matching the currency in which revenue is generated 
and the expenses incurred and by settling liabilities denominated in their functional currency with cash generated from their own operations in that currency. 
Where Group entities have liabilities denominated in a currency other than their functional currency (and have insufficient reserves of that currency to settle 
them), cash already denominated in that currency will, where possible, be transferred from elsewhere within the Group. 

Over the course of the year the Group’s currency has increased and diversified due to the addition of the newly acquired subsidiaries. The Group is predominantly 
exposed to currency risk on the balances held within working capital within the Group and the exposure is concentrated in the movement of the Canadian 
Dollar, US dollar and Sterling against the Euro. The effect of a strengthening and weakening of 10% of these currencies against the euro at the reporting date 
on the working capital balances held at this date would, all other variable held constant, have resulted in the following pre-tax profit/(loss) impact for the year 
as follows:

United States Dollar to Euro
Canadian Dollar to Euro
Sterling to Euro

10% Strengthening
€’000

10% Weakening
€’000

549
209
129

(499)
(190)
(117)

Total financial assets and liabilities
The carrying amount of the financial assets and liabilities shown in the Group and Company statements of financial position are stated at fair value.

Liquidity Risk
Liquidity risk arises from the Group’s management of working capital and the financial charges on its debt instruments.

The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become due. 

The following are the contractual maturities (representing undiscounted contractual cash flows) of the Group’s and Company’s financial liabilities:

Group

Year ended 31 December 2016

Trade payables
Contingent Consideration
Employee Defined Benefit
Other accounts payable

Year ended 31 December 2015

Trade payables
Contingent Consideration
Employee Defined Benefit
Other accounts payable

Total
€’000

Within 1 year
€’000

 4,822 
 251 
 – 
 12,180 

1-2 years
€’000

 – 
 1,479 
 – 
 113 

2-5 years
€’000

 – 

 826 
 – 

Within 1 year
€’000

1–2 years
€’000

2–5 years
€’000

 2,761 
 1,979 
 – 
 5,883 

 – 
 245 
 – 
 55 

 – 
 – 
 590 
 – 

 4,822 
 1,730 
 826 
 12,293 

Total
€’000

 2,761 
 2,224 
 590 
 5,938 

Contingent considerations at 31 December 2016 have arisen on business combinations. They are based on set amounts to be paid in the future to sellers 
under the purchase agreements.

ANNUAL REPORT AND ACCOUNTS 2016 

65

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

26 Financial instruments and risk management continued 
Company

Year ended 31 December 2016

Trade payables
Contingent Consideration
Other accounts payable

Year ended 31 December 2015

Trade payables
Contingent Consideration
Other accounts payable

Total
€’000

175
860
414

Total
€’000

132
735
746

Within 1 year
€’000

1-2 years
€’000

2-5 years
€’000

175
 – 
414

 – 
860
 – 

 – 
 – 
 – 

Within 1 year
€’000

1–2 years
€’000

2–5 years
€’000

132
735
1,481

 – 
 – 
 – 

 – 
 – 
 – 

27 Operating lease commitments
The Group maintains a portfolio of leased properties. The terms of property leases vary from country to country, although they all tend to be tenant repairing 
with rent reviews every 2 to 5 years and some have break clauses. 

The total future value of the minimum lease payments is due as follows:

Group

Not later than one year
Later than one year and not later than five years
Later than five years

2016
€’000

 2,318 
 6,031 
 903 

 9,252 

2015
€’000

 1,563 
 4,224 
 476 

 6,263 

28 Finance lease commitments
The Group has leased computer equipment and office telephone systems. Such assets are generally classified as finance leases as the rental period amounts 
to the estimated useful economic life of the assets concerned and often the Group has the right to purchase the assets outright at the end of the minimum 
lease term by paying a nominal amount.

The total future value of the minimum lease payments is due as follows:

Group

Minimum Lease 
Payments 
€’000

Interest 
€’000

Present Value 
€’000

 31 
 18 
 – 

 49 

 120 
 61 
 – 

 181 

 2 
 1 
 – 

 3 

 8 
 3 
 – 

 11 

 29 
 17 
 – 

 46 

 112 
 58 
 – 

 170 

2016
Not later than one year
Later than one year and not later than five years
Later than five years

2015
Not later than one year
Later than one year and not later than five years
Later than five years

66

KEYWORDS STUDIOS PLC

 
29 Deferred tax
Details of the deferred tax assets and liabilities, and amounts recognised in the profit or loss are as follows:

Accelerated capital allowances
Personal severance indemnity
Available losses
Rent – free inducement
Fixed asset excess of tax over accounting
Deferred tax related to Multi Media Tax Credits
Other temporary and deductible differences
Deferred Tax arising on intangibles

Net tax assets/(liabilities)

All deferred tax assets have been classified in non-current assets in 2016. 

30 Non-controlling interest

Opening Balance
Liabilities of Kite Team attributable to shareholder at the acquisition date
Loss of Kite team attributable to the shareholders of the Group
Contingent Consideration for the purchase of the remaining 50% of Kite Team
Settlement of Non-Controlling Interest

Asset
2016
€’000

–
109
44
–
173
5
300
249

880

Liability
2016
€’000

9
–
–
116
3
796
19
2,310

3,253

(Charged)/credited 
to profit or loss
2016
€’000

Net
2016
€’000

(9)
109
44
(116)
170
(791)
281
(2,061)

(2,373)

2016
€’000

(1,309)
–
(61)
–
1,370

–

4
100
(243)
(66)
42
501
(88)
459

709

2015
€’000

–
(50)
(109)
(1,150)
–

(1,309)

Keywords International Limited acquired 50% of the issued share capital of Kite Team in 2015, a company registered in Spain. 

In March 2016, Keywords International Limited acquired the remaining 50% of shares in Kite Team. The settlement value was €1,370,000; comprising the 
settlement of the put and call option of €1,150,000 through €1,000,000 in cash and €150,000 in KWS shares, plus €220,000 transfer of losses from 
Minority Interest. 

31 Acquisitions completed in the current year
Acquisition of Ankama Asia Pte Ltd.
On 22 March 2016 the Group acquired the entire issued share capital of Ankama Asia Pte Ltd (“Ankama”), a company registered in Singapore, which specialises  
in providing services to support the live operations of the games of Ankama France. The company has a four year agreement for the continued provision to 
service to Ankama and also plans to significantly increase the scale of the Studio, which is based in Manila, to service new and existing clients of Keywords.  
The acquisition will strengthen Keywords range of customer service offerings to customers with online and mobile games.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out below:

Ankama Asia Pte

Financial Assets
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other Payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

 – 
 6 
 120 
 (81)
 – 

 45 

Fair Value 
Adjustment
€’000

 44 
 – 
 – 
 – 
 (7)

 37 

Fair
Value
€’000

44
6
120
(81)
(7)

 82 

 214 

 296 

 296 
(120)

 176 

ANNUAL REPORT AND ACCOUNTS 2016 

67

IIIFinancial Statements 
 
 
 
 
 
 
 
 
Notes Forming part of the Consolidated Financial Statements continued

31 Acquisitions completed in the current year continued
The intangible assets are to be amortised over their estimated useful lives of 5 years. 

The main factors leading to recognition of goodwill on the acquisition of Ankama Asia Pte Ltd are the presence of intangible assets in the acquired entity  
which do not value for separate recognition such as the expertise in customer service and an unidentified proportion representing the balance contributing  
to profit generation.

Ankama Asia Pte Ltd contributed €527,856 revenue and €17,288 loss before tax to the Group between the date of acquisition and the balance sheet date.  
If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €540,693 would have been contributed to the Group and loss 
before tax of €18,022. 

Acquisition costs of €39,140 have been charged through the Statement of Comprehensive Income.

Acquisition of Synthesis Group
The Group acquired the business of the Synthesis Group of Companies on 12 April 2016, including:
•  100% of the share capital of Sillabit SRL, a company registered in Italy;
•  100% of the share capital of Synthesis Deutschland GmBH, a company registered in Germany; and
•  100% of the share capital of Synthesis Global Solutions SA, (SGSS) a company registered in Switzerland.

The Synthesis Group provide localization and audio services to some of the leading games publishers, and was acquired to extend the Group’s client base and 
global reach.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Synthesis Group

Financial Assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Deferred tax asset
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Shares to be Issued
Deferred consideration

Total consideration transferred

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

Fair Value 
Adjustment
€’000

 236 
 – 
 1,716 
 992 
 (1,856)
 – 
 – 

 1,088 

 – 
 2,774 
 (92)
 – 
 – 
 – 
 (538)

 2,144 

Fair
Value
€’000

 236 
 2,774 
 1,624 
 992 
 (1,856)
 – 
 (538)

 3,232 

 14,664 

 17,896 

10,200
6,906
790

 17,896 

 10,200 
 (992)

 9,208 

Deferred Cash Consideration of €1,000,000 is due for payment on 12 April 2018 in accordance with the share purchase agreement. The deferred consideration 
recorded within as contingent consideration within non-current other payables on the 2016 balance sheet represented the fair value amount at the balance due. 

The main factors leading to the recognition of goodwill on the acquisition of the Synthesis Group are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in sound recording and localisation and reputation of the staff within the industry.

68

KEYWORDS STUDIOS PLC

A fixed amount of 2,376,518 Keywords Studios Plc shares will be issued as part of the deferred consideration. The shares have been valued at the share price 
at the date of acquisition, £2.32 (€2.91). €6,906,000 has been recorded as Shares to be Issued within equity.

The Synthesis Group of companies contributed €18,012,547 revenue and €3,494,458 profit before tax to the Group between the date of acquisition and the 
balance sheet date. 

If the acquisition had been completed on the first day of the financial year, total revenue for 2016 of €20,662,464 would have been contributed to the Group, 
and a corresponding profit before tax of €3,887,462.

Acquisition costs of €254,698 have been charged through the Statement of Comprehensive Income.

Acquisition of Mindwalk Studios Inc. and Mindwalk Studios Ltd.
On 31 May 2016 the Group acquired 100% of the assets, the business and the customer contracts of Mindwalk Studios Inc., a company registered in China, 
and Mindwalk Studios Ltd, a company registered in the British Virgin Islands. The companies trade as one business entity and specialise in the provision of art 
creation services for the video games industry. The acquisition is in line with the Group’s strategy to further strengthen art services and to extend the Group’s 
client base in this service.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Mindwalk

Financial Assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivables
Cash and cash equivalents
Deferred tax asset
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred Cash Consideration
Shares to be Issued

Total consideration transferred

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

 465 
 – 
 581 
 442 
 – 
 – 

 1,488 

Fair Value 
Adjustment
€’000

 (333)
 1,100 
 (39)
 (30)
 83 
 (137)

 644 

Fair
Value
€’000

 132 
 1,100 
 542 
 412 
 83 
 (137)

 2,132 

 3,117 

 5,249 

 3,048 
 315 
 1,886 

 5,249 

 3,048 
 (412)

 2,636 

The main factors leading to recognition of goodwill on the acquisition of Mindwalk are the presence of certain intangible assets in the acquired entity, which  
are not valued for separate recognition, such as the expertise in art creation service and reputation of the staff within the industry. The fair value of the shares 
to be issued as part of the acquisition has been determined as being the share price on the date of the transaction.

A fixed amount of 513,189 shares will be issued as part of the deferred consideration. The shares have been valued at the share price at the date of acquisition, 
£2.80 (€3.67) and €1,886,000 has been recorded as Shares to be Issued in reserves.

Deferred Cash Consideration of USD$500,000 is due for payment on 5 April 2019 in accordance with the purchase agreement. The deferred consideration 
recorded within as contingent consideration within non-current other payables on the 2016 balance sheet represented the fair value amount at the 
balance due. 

Mindwalk contributed €3,166,196 revenue and €227,528 profit before tax to the Group between the date of acquisition and the balance sheet date. If the 
acquisition had been completed on the first day of the financial year, revenue for 2016 of €4,825,497 would have been contributed to the Group and €301,165 
profit before tax.

Acquisition costs of €199,312 have been charged through to the Comprehensive Income Statement.

ANNUAL REPORT AND ACCOUNTS 2016 

69

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

31 Acquisitions completed in the current year continued 
Acquisition of Volta Création Inc.
On 28 July 2016, the Group acquired 100% of the issued share capital of Volta Création Inc., a company registered in Canada, which specialises in Art Creation 
for the Games industry. Volta was acquired to increase the capabilities and capacity of the art creation service and in particular to strength to the Groups 
offering in concept art.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Volta

Financial Assets
Fixtures, Fittings & Equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other Payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (45,192 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

 74 
 – 
 513 
 (31)
 (322)
 – 

 234 

Fair Value 
Adjustment
€’000

 – 
 761 
 – 
 – 
 – 
 (202)

 559 

Fair
Value
€’000

 74 
 761 
 513 
 (31)
 (322)
 (202)

 793 

 2,701 

 3,494 

 3,324 
 170 

 3,494 

 3,324 
 31 

 3,355 

The main factors leading to the recognition of goodwill on the acquisition of Volta Création Inc. are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in Art and Art Services and reputation of the staff within the industry.

Volta Création Inc. contributed €1,181,050 revenue and €209,305 profit before tax to the Group between the date of acquisition and the balance sheet date.  
If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €2,406,878 would have been contributed to the Group and 
profit before tax of €277,687. 

Acquisition costs of €19,298 have been charged through the Statement of Comprehensive Income.

70

KEYWORDS STUDIOS PLC

Acquisition of Player Research Ltd
On 26 October 2016, the Group acquired 100% of the issued share capital of Player Research Ltd., a company registered in the United Kingdom, which is an 
industry-leading user research and playtesting specialist. The acquisition is in line with the Group’s strategy to extend its services, with the objective of providing 
end to end services to its global client base covering all aspects of game production and live operations support.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Player Research

Financial Assets
Fixtures, Fittings & Equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other Payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred Cash
Equity Instruments (65,280 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

 45 
 – 
 169 
 489 
 (133)
 – 

 570 

Fair Value 
Adjustment
€’000

 – 
 158 
 – 
 – 
 – 
 (32)

 126 

Fair
Value
€’000

 45 
 158 
 169 
 489 
 (133)
 (32)

 696 

 1,014 

 1,710 

 1,128 
 265 
 317 

 1,710 

 1,128 
 (489)

 639 

Deferred Cash Consideration of STG £300,000 is due for payment on 26 October 2018 in accordance with the share purchase agreement. The deferred 
consideration recorded within as contingent consideration within non-current other payables on the 2016 balance sheet represented the fair value amount  
at the balance due. 

The main factors leading to the recognition of goodwill on the acquisition of Player Research Ltd. are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in user research and playtesting and reputation within the industry.

Player Research contributed €182,820 revenue and €64,525 profit before tax to the Group between the date of acquisition and the balance sheet date. If the 
acquisition had been completed on the first day of the financial year, revenue for 2016 of €921,339 would have been contributed to the Group and profit 
before tax of €307,592. 

Acquisition costs of €40,785 have been charged through the Statement of Comprehensive Income.

ANNUAL REPORT AND ACCOUNTS 2016 

71

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

31 Acquisitions completed in the current year continued 
Acquisition of Global Video-Games Services Inc., trading as Enzyme Testing Labs
On 16 November 2016, the Group acquired 100% of the issued share capital of Global Video-Games Services Inc., trading as Enzyme Testing Labs, a company 
incorporated under the laws of Quebec. Enzyme’s strengths are in functional QA and localisation testing of video games for leading game publishers and 
developers. In addition, it provides localisation services and focus group testing, all of which will significantly strengthen Keywords’ service offerings to the 
global video games market.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Enzyme

Financial Assets
Fixtures, Fittings & Equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other Payables
Deferred Tax Assets
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

Fair Value 
Adjustment
€’000

 929 
 – 
 2,546 
 695 
 (2,334)
 – 
 – 

 1,837 

 (13)
 1,669 
 – 
 – 
 – 
 3 
 (761)

 899 

Fair
Value
€’000

 916 
 1,669 
 2,546 
 695 
 (2,334)
 3 
 (761)

 2,735 

 731 

 3,466 

 3,466 

 3,466 
 (695)

 2,771 

The main factors leading to the recognition of goodwill on the acquisition of Enzyme are the presence of certain intangible assets in the acquired entity, which are 
not valued for separate recognition, such as the expertise in functional QA and localisation testing.

Enzyme contributed €1,094,913 revenue and €59,820 profit before tax to the Group between the date of acquisition and the balance sheet date. If the 
acquisition had been completed on the first day of the financial year, revenue for 2016 of €8,632,254 would have been contributed to the Group and profit 
before tax of €954,332. 

Acquisition costs of €243,774 have been charged through the Statement of Comprehensive Income.

72

KEYWORDS STUDIOS PLC

 
Acquisition of Sonox Audio Solutions S.L.U.
On 22 December 2016, the Group acquired 100% of the issued share capital of Sonox Audio Solutions S.L.U. (“Sonox”), a company incorporated under the laws 
of Spain. Sonox provides Audio and Localisation for Spain and Mexico. Sonox already provides certain services to the Group and its acquisition will enable the 
Group to capture the margins on those services.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Sonox

Financial Assets
Fixtures, Fittings & Equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other Payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (24,881 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
€’000

 2 
 – 
 268 
 177 
 (411)
 – 

 36 

Fair Value 
Adjustment
€’000

 – 
 – 
 – 
 – 
 – 
 – 

 – 

Fair
Value
€’000

 2 
 – 
 268 
 177 
 (411)
 – 

 36 

 614 

 650 

500
150

 650 

 500 
 (177)

 323 

The main factors leading to the recognition of goodwill on the acquisition of Sonox are the presence of certain intangible assets in the acquired entity, which 
are not valued for separate recognition, such as the expertise in audio and localisation.

Sonox contributed €52,032 revenue and €87,969 additional profit before tax to the Group between the date of acquisition and the balance sheet date. If the 
acquisition had been completed on the first day of the financial year, revenue for 2016 of €1,308,004 would have been contributed to the Group and profit 
before tax of €454,827. 

Acquisition costs of €21,687 have been charged through the Statement of Comprehensive Income.

ANNUAL REPORT AND ACCOUNTS 2016 

73

IIIFinancial Statements 
 
Notes Forming part of the Consolidated Financial Statements continued

32 Business combinations completed in 2015
Acquisition of Alchemic Dream Inc.
On 6 January, 2015 the Group acquired the entire issued share capital of Alchemic Dream Inc., a company registered in Canada, which specialises in providing 
live operations support to on-line games for a number of game publishers. The acquisition is in line with the Group’s strategy to diversify into the provision of 
complementary services to the video game market and strengthens the Group’s service of games already in production. Additionally the acquisition leverages 
the Group’s existing expertise, locations, scale and global reach to extend the services provided by Alchemic Dream as well as generating synergies.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Alchemic Dream

Financial Assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other Payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
Value
 €’000 

 38 
 – 
 802 
 38 
 (802)
 – 

 75 

Fair Value 
Adjustment
 €’000 

 (21)
 286 
 (111)
 – 
 – 
 (36)

 118 

Fair
Value
 €’000 

 17 
 286 
 691 
 38 
 (802)
 (36)

 194 

 690 

 883 

 883 

 883
 (38)

 845 

The intangibles assets are to be amortised over their estimated useful lives of 5 years. 

The main factors leading to recognition of goodwill on the acquisition of Alchemic Dream are the presence of certain intangible assets in the acquired entity 
which do not value for separate recognition such as the expertise in customer service, reputation within the industry, and, an unidentified proportion 
representing the balance contributing to profit generation.

During 2015 Alchemic Dream contributed €4,100,036 revenue and €348,608 profit before tax to the Group. If the acquisition had been completed on the first 
day of the financial year, revenue of €4,161,397 would have been contributed to the Group and €359,996 profit before tax before taking into account fair 
value adjustments of €154,193 in 2015.

Acquisition costs of €67,146 were charged through the Comprehensive Income Statement in 2015. 

74

KEYWORDS STUDIOS PLC

 
Acquisition of Reverb Localização – Preparação de Documentos Ltda 
On 18 January, 2015 the Group acquired 100% of the issued share capital of Reverb Localização – Preparação de Documentos Ltda (“Reverb”), a company 
registered in Brazil. Reverb provides localisation and audio management services for Brazilian Portuguese for some of the leading games publishers.  
Reverb Studios was acquired to widen the scope of the Group’s services business and to extend the Group’s client base. 

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Reverb Localização – Preparação de Documentos Ltda

Financial Assets
Trade and other receivable
Cash and cash equivalents

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred consideration

Total consideration transferred

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book
Value
 €’000 

 14 
 12 

 26 

Fair Value 
Adjustment
 €’000 

 – 
 – 

 – 

Fair
Value
 €’000 

 14 
 12 

 26 

 274 

 300 

 200 
 100 

 300 

 200 
 (12)

 188 

The main factors leading to recognition of goodwill on the acquisition of Reverb were the presence of certain intangible assets in the acquired entity which  
did not value for separate recognition such as the expertise in sound recording and localisation, reputation within the industry, and, an unidentified proportion 
representing the balance contributing to profit generation.

During 2015, Reverb contributed €544,043 revenue (including €79,097 of intercompany sales subsequently billed onwards) and €238,539 profit before tax  
to the Group. If the acquisition had been completed on the first day of the financial year, revenue of €572,234 would have been contributed to the Group and 
€243,770 profit before tax in 2015.

Acquisition costs of €1,224 were charged through the Comprehensive Income Statement in 2015. 

ANNUAL REPORT AND ACCOUNTS 2016 

75

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

32 Business combinations completed in 2015 continued 
Acquisition of Kite Team
On 16 July, 2015 the Group acquired 50% of the issued share capital of Kite Team, a company registered in Spain. Kite provides localisation and audio 
management services for some of the leading games publishers. The acquisition is in line with the Group’s strategy to diversify into the provision of 
complementary services to the video game market and strengthens the Group’s service of games already in production. 

The Directors of the Group have reviewed IFRS 10 (Consolidated Financial Statements) and are satisfied that the Group has effective control of Kite Team and 
accordingly at the date of acquisition it is treated as a subsidiary within the consolidation. This conclusion has been determined with particular consideration 
given to the influence over the acquired entity, exposure to variable returns, and the ability to influence the entity to affect the amount of the variable returns. 

At the date of acquisition the Group set up a put and call option to acquire the remaining 50% of the share capital of Kite Team by the end of 2017. The terms  
of the contract are such that the original owners retain an active interest in the business until such time that the put or call option is exercised, and have the 
ability to participate in the variable returns of the business. On that basis the Directors have concluded that it is appropriate to record the remaining 50% as  
a non-controlling interest in the business. 

As a consequence of the put option a financial liability was recognised as at 31 December, 2015 which was based on the anticipated cash and share settlement, 
which was calculated by reference to anticipated earnings. The fair value of this financial liability at 31 December 2015 was €1,150,000, and was recorded in 
other payables in accordance with IAS 32. This amount was agreed to be settled in 2016, and was settled as €1m in cash and €150,000 in equity instruments 
in Keywords Studios. As the amounts were known prior to the finalisation of the signing of the 2015 annual report, and agreed to be settled during 2016, this 
represented the fair value of the liability recorded as at 31 December 2015. 

During 2016, the remaining 50% interest in Kite Team was acquired via the settlement of the €1.15m liability as noted above.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Kite Team

Financial Assets
Property, plant and equipment
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Long-term loan

Total identifiable liabilities
Less non-controlling interest

KWS share of total identifiable liabilities

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book
Value
 €’000 

 322 
 377 
 117 
 (291)
 (625)

 (100)
 50 

 (50)

Fair Value 
Adjustment
 €’000 

 – 
 – 
 – 
 – 
 – 

 – 
 – 

 – 

Fair
Value
 €’000 

 322 
 377 
 117 
 (291)
 (625)

 (100)
 50 

 (50)

 550 

 500 

 500 

 500 
 (117)

 383 

The main factors leading to recognition of goodwill on the acquisition of Kite are the presence of certain intangible assets in the acquired entity which did  
not value for separate recognition such as the expertise in sound recording and localisation, reputation within the industry, and, an unidentified proportion 
representing the balance contributing to profit generation.

During 2015 Kite contributed €610,307 revenue (including €304,681 of intercompany sales subsequently billed onwards) and €217,721 of a loss before  
non–controlling interest to the Group. If the acquisition had been completed on the first day of the financial year, revenue of €1,149,460 would have been 
contributed to the Group and €301,124 of a loss before non-controlling interest in 2015.

Acquisition costs of €70,174 were charged through the Comprehensive Income Statement in 2015. 

76

KEYWORDS STUDIOS PLC

 
Acquisition of Liquid Development LLC
On 20 August 2015 the Group acquired 100% of the assets of Liquid Development through the purchase of the membership interests. The company registered 
in USA specialises in providing art creation services for the video games industry. The acquisition is in line with the Group’s strategy to diversify into the provision 
of complementary services to the video game market and strengthens the Group’s service of games already in production. 

The Directors of the Group have reviewed the requirements of IFRS 3 (Business Combinations) paragraph B5 – B12 and concluded that as Liquid Development 
constitutes an on-going business within the Group that it should be accounted for as a business combination. 

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Liquid Development LLC

Financial Assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable liabilities

Goodwill

Total consideration

Satisfied by:
Cash
Equity instruments (1,074,440 shares of the parent company)
Deferred consideration settled in 2017

Total consideration transferred

Net cash outflow arising on acquisition
Cash consideration
Less: cash and cash equivalent balances transferred

Book
Value
 €’000 

 – 
 – 
 340 
 269 
 (185)
 – 

 424 

Fair Value 
Adjustment
 €’000 

 108 
 1,225 
 – 
 – 
 – 
 (541)

 792 

Fair
Value
 €’000 

 108 
 1,225 
 340 
 269 
 (185)
 (541)

 1,216 

 6,801 

 8,017 

 5,365 
 2,413 
 239 

 8,017 

 5,365 
 (269)

 5,096 

The deferred consideration recorded within other payables on the 2015 balance sheet represented the fair value amount of the balance due. 

The main factors leading to recognition of goodwill on the acquisition of Liquid Development are the presence of certain intangible assets in the acquired  
entity which do not value for separate recognition such as the expertise in art creation services, reputation within the industry, and, an unidentified proportion 
representing the balance contributing to profit generation. The fair value of the shares issued as part of the acquisition has been determined as being the share 
price on the date of the transaction.

During 2015, Liquid Development contributed €1,999,469 revenue and €345,591 profit before tax to the Group. If the acquisition had been completed on the 
first day of the financial year, revenue of €6,068,150 would have been contributed to the Group and €1,169,440 profit before tax in 2015.

Acquisition costs of €63,145 were charged through the Comprehensive Income Statement in 2015.

ANNUAL REPORT AND ACCOUNTS 2016 

77

IIIFinancial StatementsNotes Forming part of the Consolidated Financial Statements continued

33 Events after the reporting date
Acquisition of Spov Ltd
On 16 February 2017 the Group acquired the entire issued share capital of Spov Ltd, a company registered in the United Kingdom, a specialist animation studio. 
It is expected that the acquisition will strengthen the group’s market position as a leading global provider of digital art services and will contribute to the 
continuing growth in this area.

Under the terms of the acquisition, a total consideration of not more than STG 1.16m (€1.36m) was agreed. STG 0.3m (€0.351m) was paid on acquisition, the 
remaining consideration will be paid to a maximum of STG 0.816m (€0.955m) over two years to March 2018.

The book value acquired of net assets is as follows:

Financial Assets & Liabilities
Fixed Assets
Trade Receivables
Trade Payables
Overdraft

Net Liabilities
Goodwill

Total Consideration

Satisfied by
Cash
Deferred Consideration

Net Cash outflow arising on acquisition
Cash
Overdraft

€’000

30
16
(120)
(18)

(93)
1,450

1,357

351
1,006

351
18

369

At the date of authorisation of these financial statements a detailed assessment of the fair value of the identifiable net assets has not been completed. 
Information on the revenue and impact on profit due to this acquisition has not been disclosed as it is impracticable to do so at this point in time.

78

KEYWORDS STUDIOS PLC

Notes

ANNUAL REPORT AND ACCOUNTS 2016 

79

IIIFinancial StatementsNotes

80

KEYWORDS STUDIOS PLC

Company Information

Directors

Secretary

David Broderick
Andrew Day
Ross King Graham
Giorgio Guastalla
David Reeves

David Broderick

Registered Number

8548351

Registered Office

Auditors

Principal Bankers

Nominated Adviser and Broker

Financial PR Adviser

Solicitors

8 Clifford Street
London W1S 2LQ
United Kingdom

BDO 
Registered Auditors 
Beaux Lane House 
Mercer Street Lower 
Dublin 2

Barclays Bank 
27 Soho Square 
London 
W1D 3QR 

Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London 
EC4M 7LT

MHP Communications
6 Agar Street
London
WC2N 4HN

Squire Patton Boggs (UK) LLP
7 Devonshire Square
London EC2M 4YH
United Kingdom

Brown Rudnick LLP
8 Clifford Street
London W1S 2LQ
United Kingdom

DWF LLP 
20 Fenchurch Street
London EC3M 3AG
United Kingdom

KEYWORDS STUDIOS PLC
WHELAN HOUSE
SOUTH COUNTY BUSINESS PARK
DUBLIN 18
IRELAND

T: +353 190 22 730

www.keywordsstudios.com