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FY2017 Annual Report · KWS SAAT &
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Synergistic growth

ANNUAL REPORT AND ACCOUNTS 2017

 
 
 
 
 
 
 
Keywords is the leading 
international creative and  
technical services provider to the 
global video games industry.

Established in Dublin in 1998, Keywords now has 42 facilities in 20 countries 
strategically placed across Europe, North and South America and Asia. It 
provides integrated art creation, software engineering, testing, localisation, 
audio and customer support services across more than 50 languages and  
16 games platforms, to a blue-chip client base around the globe.

It has a strong market position with customers from many of the well-known 
multi-national games publishers and developers including 23 out of the 25 
largest games companies by revenue.

50+

16+

Providing services across more 
than 50 languages

More than 16 games platforms  
to a blue-chip client base of  
over 600 clients

23

42

Serving 23 of the top 25 games 
companies by revenue

Studios in 20 countries

Visit the website for further information 
www.keywordsstudios.com

Highlights in 2017

151.4m

23.0m

96.6m

14.9m

31.18c

20.59c

58.0m

8.0m

12.71c

1.21c

1.33c

1.46c

2015

2016

2017

2015

2016

2017

2015

2016

2017

2015

2016

2017

Revenue (m)

*Adjusted profit before tax (m) 

*Adjusted earnings per share (c) 

Dividend per share (p) 

€151.4m
+57% (year-on-year) 

€23.0m
+55% (year-on-year)

31.18c
+52% (year-on-year)

1.46p
+10% (year-on-year)

*  Before acquisition and integration expenses, share option charges, amortisation of intangibles, and foreign currency exchange.

Strategic Report
01-31

Highlights in 2017 
At a Glance 
Investment Summary 
Chairman’s Statement 
Market Overview 
Our Strategy 
Our Business Model 
Our Culture 
Chief Executive’s Review 
Financial and Operating Review 
Principal Risks and Uncertainties 

01
02
04
06
08
10
12
14
16
26
30

Governance
32-40

Financial Statements
41-96

Board of Directors 
Directors’ Report 
Directors’ Remuneration Report 
Directors’ Remuneration Policy Report 

32
34
37
39

41

47

46

Independent Auditor’s Report 
Consolidated Statement of  
Comprehensive Income 
Consolidated Statement  
of Financial Position 
Consolidated Statement  
48
of Changes in Equity 
49
Consolidated Statement of Cash Flows 
Company Statement of Financial Position  50
Company Statement of Changes in Equity  51
Company Statement of Cash Flows 
52
Notes Forming Part of the Consolidated  
and Company Financial Statements 
Company Information 

53
IBC

ANNUAL REPORT AND ACCOUNTS 2017

01

At a Glance

Further extended  
our global reach

The Group now has over 40 studios strategically located in 35 
cities worldwide to provide full, integrated services by combining 
a presence that is local to our clients in key gaming clusters with 
lower cost production sites across four continents. Since  
the beginning of 2017, we have expanded further organically  
and by acquisition into new locations including Santa Clara 
(California), Raleigh (North Carolina), St. Petersburg,  
Volgograd and Krakow.

Keywords Studios continues 
to build world-leading 
capabilities in services that 
video game and similar 
interactive content creators 
need. We stand shoulder- 
to-shoulder with our clients 
working as their external  
or co-development partner 
to provide dedicated 
outsourced or embedded 
services, providing access to 
our teams of experts where 
and when needed. Today 
we have breadth and depth 
in seven service lines.

Art Creation
The creation of graphical art 
assets for inclusion in the  
video game including concept  
art creation, 2D and 3D art  
asset production, animation  
and cinematics.

See more on page 18.

€26.2m
+58%

Engineering *
Collaborating with clients to 
deliver richer definition for their 
video gaming titles, learning 
applications or visualisation  
and simulation experiences. 
Provide access to development 
services and exclusive technology 
platforms that enhance both  
the visual elements and the 
unseen performance aspects  
of video games.

See more on page 18.

€3.6m

Audio
Multi-language voiceover 
recording, original language voice 
production and related services.

See more on page 18.

€20.7m
+20%

Revenue breakdown  
by service:

2017

*  The Group’s Engineering Service Line 

was created in 2017 therefore there 
are no figures available for 2016.

2016

02

KEYWORDS STUDIOS PLC 

17%

2%

14%

20%

17%

18%

9%

Strategic ReportEurope

Barcelona
Brighton
Dublin
Hamburg
Krakow
London 
Liverpool
Madrid
Milan
Paris 
Rome

Americas

Los Angeles
Mexico City
Montreal 
Orlando
Portland
Raleigh
Rio de Janeiro
Saint Jerome
Seattle
Quebec City

  City locations 

  Small operations

Eastern Europe

St. Petersburg
Volgograd

Asia

Beijing 
Chengdu
Dalian
Manila 
New Delhi
Pune
Shanghai 
Singapore 
Taipei 
Tokyo
Yogyakarta
Zhengzhou

Functional Testing
Quality assurance, including 
discovery and documentation  
of game defects and testing to 
verify the game’s compliance  
with hardware manufacturers’ 
and app stores’ specifications,  
as well as focus group and  
user experience testing  
and consulting.

Localisation
Translation of in-game text,  
audio scripts, cultural and  
local adaption, accreditation, 
packaging and marketing 
materials in over 50 languages. 

See more on page 20.

Localisation Testing
Testing for out of context 
translations, truncations, 
overlaps, spelling, grammar,  
age rating issues, geopolitical  
and cultural sensitivities  
and console manufacturer 
compliance requirements  
in over 30 languages using  
native speakers.

Customer Support
24/7, multilingual support for 
gamers when games are in live 
operation, forum monitoring  
and moderation services and 
social media engagement on 
behalf of the game brand.

See more on page 23.

See more on page 20.

See more on page 23.

€30.0m
248%

€42.0m
+30%

€19.9m
+22%

€9.2m
+64%

20%

28%

13%

6%

9%

33%

17%

6%

ANNUAL REPORT AND ACCOUNTS 2017

03

Investment Summary

Keywords is better placed than ever to continue to 
capture share of its high growth market by deepening 
its relationships with clients that already trust it with 
their high value IP, having significantly extended its 
services and geographical reach during the year.

Access to high growth market

Market leading position

Strong growth record

Keywords operates in an exciting high growth 
market, without the risk of direct exposure to 
the successes or failures of individual game 
titles and our focus on content means that  
we are platform agnostic. The increased 
sophistication of games and complexity of 
the video games market is driving demand  
for larger, professional, outsourced specialists, 
such as Keywords, in a highly fragmented 
supplier market.

Keywords has a market leading position as 
the only global provider of fully integrated 
outsourced creative and technical services  
to the global video games industry. With an 
industry reputation for quality, reliability and 
flexibility, our scale and reputation mean we 
are well placed to take advantage of the trend 
for clients to move to more collaborative 
partnerships with fewer, larger suppliers. 

In addition to delivering strong like-for-like 
growth, we have successfully acquired and 
integrated 25 acquisitions since IPO adding 
three new services (Art Creation, Customer 
Support, and Engineering); extending  
our existing service lines to bring us even  
closer to our clients, by adding embedded 
technical services, co-development and 
content management systems; and 
expanding our geographical reach.

04

KEYWORDS STUDIOS PLC 

Strategic ReportWe are a trusted partner to leading 
companies around the world, with a 
strong market position, providing 
services to 23 of the top 25 most 
prominent games companies, including:

Opportunity to grow further

A strong business model

Adjacent market potential

Having made strong progress in extending 
the Group’s client base, market penetration, 
geographic footprint and service lines, we 
now see significant potential for increased 
cross-pollination of our service lines and 
geographic locations, including taking 
advantage of our dual shore capabilities,  
as we increasingly become strategic  
partners to our clients. 

Keywords’ flexible resourcing and charging 
model, with charges levied for time or  
output rather than a fixed price, combined 
with relatively low working capital and  
capital expenditure requirements support  
its ability to grow the business whilst also 
achieving strong cash conversion. 

Our expertise in providing outsourced 
solutions to the video games industry  
is already being sought after in adjacent 
markets such as film and television, and 
Keywords is well placed to deliver this.

ANNUAL REPORT AND ACCOUNTS 2017

05

Chairman’s Statement

Significant  
growth globally

The Group’s strong performance  
reflects the continuation of  
our proven strategy. 

Ross Graham
Chairman

06

KEYWORDS STUDIOS PLC 

Strategic ReportIt is a pleasure to Chair a Group which has  
a strong business model that supports 
profitable growth and high cash conversion, 
where the strategic aims are clearly defined, 
and that serves an industry which is growing 
fast in which we can increase our share by 
offering an expanding array of services. 

The Keywords team remains highly focussed 
on delivering the high standard of work we 
have come to be known for and maintaining 
the trust and confidence of our clients as  
we grow both organically and by acquisition.  
I am, therefore, confident that the Group will 
make further progress as it continues to build 
upon its strengthened services platform with 
considerable scope for further growth.

Ross Graham
Chairman
9 April 2018 

People and Board
The Group’s progress is a great credit to 
every single Keywords person who has 
helped make it happen. During the year  
our CEO, Andrew Day, was accorded the 
honour of being voted as CEO of the year  
at the Grant Thornton Quoted Company 
Awards 2018, a much-deserved tribute for 
someone who has been the very essence  
of Keywords – its dynamism, client focus  
and culture – but the award is also a tribute  
to the whole Keywords team.

I would like to thank my fellow Directors, 
whose complement has been strengthened 
by the appointments of Charlotta Ginman 
and Georges Fornay during the year. Both 
have added their own strengths to the  
Board, which benefits from a diversity of 
views in its highly constructive discussions 
which I believe ensures the Board operates 
effectively, to the benefit of the Group  
as it grows. Charlotta brings with her 
extensive investment banking, technology 
and mobile industry and PLC experience 
whilst Georges brings with him strong  
video games industry expertise.

I would also like to thank the senior 
management team and all the hard-working 
employees within the Group. There is a 
tremendous spirit within the businesses which 
makes Keywords a success, with a culture of 
continuous improvement which encourages 
everyone to make their own contributions 
towards consistently ensuring we provide  
the best service possible to our clients. 

Dividend
In line with our progressive dividend policy, 
and allowing for the need to retain resources 
to fund future growth of the Group’s business 
and its strategic aims, the Board is pleased  
to recommend a final dividend of 0.98p  
per share which, following the interim 
dividend payment of 0.48p per share,  
will make the total dividend for the year 
ending 31 December 2017 1.46p per share, 
an increase of 10% compared to 2016. 

Summary and outlook
Following a highly successful 2017, we 
entered 2018 with pro forma revenues of 
€225m derived from a more diversified, 
better balanced business with an expanded 
range of services and locations that will 
support our aim to increasingly become  
a key strategic partner to the major  
games companies.

I am delighted to report another excellent 
performance, with the Group having 
delivered significant revenue growth,  
whilst maintaining margins, to achieve  
a 55% increase in adjusted profit before  
tax to €23.0m in the year (2016: €14.9m). 

The Group’s strong performance reflects  
the continuation of our proven strategy  
to supplement strong organic growth with 
acquisitions that further extend the Group’s 
services and geographical reach to position 
us as the leading creative and technical 
services provider to the global video games 
industry. We made eleven acquisitions during 
the year, including two of our largest to date, 
VMC and Sperasoft. These acquisitions have 
enabled us to form a new Engineering service 
line of scale, add co-development expertise, 
expand the capacity of and capabilities  
within our existing service lines considerably 
and extend our geographical reach into 
Eastern Europe. 

In addition, we have invested in expanding 
capacity at many of our studios including 
Montreal, Zhengzhou, Manila, Dublin, Madrid 
and Tokyo during the year with further 
investments in expansion planned for 2018. 

Managing and funding growth
Part of the success of the Group can be 
attributed to the ability of the management 
team to source, execute and integrate 
acquisitions effectively across the globe  
and across our service lines whilst retaining 
the Keywords culture, which is a particular 
competency the team has built since IPO. 
That this has been accomplished across  
all of our service lines, now embracing  
over 40 studios in 20 countries, during  
2017 is a notable achievement. 

During the year, we raised £75m via a  
placing (before expenses), which was very 
well subscribed and we would like to thank 
our shareholders for their continued support. 
Since the year end, we have agreed terms  
for a new bank facility, initially for €75m over  
a three-year term with the option to extend 
the facility to €105m and by a further two 
years. The new facility replaces the existing 
€35m facility and is on improved terms. 
Together with our strong cash generation  
(the Group finished 2017 with €11.1m of  
net cash) this gives us further headroom  
to make acquisitions.

We are very comfortable with this level of 
debt, given that a high proportion of the 
Group’s revenues can be predicted with 
some certainty, and seek to maintain a  
mix of funding for our growth strategy  
which both gives us the flexibility to  
act on our investment decisions and 
enhances shareholder value. 

ANNUAL REPORT AND ACCOUNTS 2017

07

Market Overview

The leading provider  
in a growing market

Keywords operates in an exciting high growth market,  
without the risk of exposure to the successes or  
failures of individual game titles.

No signs of slowing
The global games market is constantly 
growing and developing with consumers 
spending more time than ever on games,  
as regular updates to consoles smooth and 
lengthen their cycles, whilst a trend towards 
the portability of consoles helps extend 
“screen time”. The millennial generation  
in particular are perpetuating this trend  
as games now cater to a much wider  
variety of interests. 

This has clearly been proven in recent years 
as revenues in the global games market have 
surpassed the $100 billion mark (Source: 
NewZoo Global Games Market Report, June 
2017). Data suggests this won’t be stopping 
any time soon, with revenues set to reach 
almost $130 billion by 2020 representing a 
Compound Annual Growth Rate (“CAGR”)  
of around 6%. Mobile continues to lead the 
charge, with smartphones accounting for 32% 
of global revenue in 2017 and representing 
the largest single category contributor and 
the fastest growing end-market in gaming. 
Goldman Sachs anticipates this could reach 
40% by 2021 (Source: Entering the halcyon 
days of Gaming’s digital age, Goldman Sachs 
Investment Research, September 2017).

Games companies are no longer simply 
producing games and increasingly are turning 
game IP into entertainment franchises which 
has forced them to rethink their position in 
the broader entertainment industry, which in 
turn increases demand to engage outsourced 
service providers such as Keywords.

08

KEYWORDS STUDIOS PLC 

Global game market revenues ($bn)

$128.46

$122.72

$115.83

$108.9

$101.06

$91.91

$84.72

$76.48

$70.57

2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: NewZoo

Global gaming revenue by type, 2016-2020

$101.1
5%

25%

32%

10%

29%

$108.9
4%

23%

31%

10%

32%

$115.8
4%

21%

30%

10%

35%

$122.7
3%

20%

28%

10%

38%

$128.5
3%

19%

28%

10%

40%

2016

2017

2018

2019

2020

Smartphone

Tablet

Console

Boxed/Downloaded PC

Browser PC

Source: NewZoo, Goldman Sachs

Strategic ReportService provision
The market continues to be very fragmented 
with a large number of small specialist 
suppliers available to choose from and,  
in order to meet the growing demand from 
the global video games market, companies 
are having to adapt their service provision for 
the most part due to the changing demands 
from customers.

Increasingly customers are looking to 
outsource multiple services to providers  
who can offer all of these under one umbrella, 
by way of strategic partnerships, as well as 
exploring more co-development, in which 
significant parts of, or even full games, are 
developed on behalf of game developers  
or game publishers. This trend shift makes 
groups with a diverse and broad offering  
very attractive, particularly to smaller  
service providers looking to become  
part of a larger organisation. 

According to Goldman Sachs, an M&A cycle 
should benefit the scale players such as 
Keywords. With rising barriers to entry across 
the sector, they expect to see consolidation  
in the sector as larger firms use growing  
cash balances to acquire high-quality smaller 
companies, particularly in the mobile  
sector – the largest and fastest-growing 
gaming market (Source: Goldman Sachs, 
September 2017).

ANNUAL REPORT AND ACCOUNTS 2017

09

Our Strategy

Profitable and  
synergistic growth

Our vision
To be the “go to” global service delivery 
platform for the video games industry.

Our strategy
To grow organically and by acquisition to 
extend the Group’s client base, service  
lines and geographical penetration, where 
the Group can use its existing expertise, 
multi-service platform, scale and global  
reach to generate synergies in a highly 
fragmented games service industry.

Geographic reach represents an important 
component of our strategy, where we seek  
to gain access to markets for the best talent 
or to be close to our clients.

As a more diversified, better balanced 
business with an expanded range of services 
and locations to offer our clients, we see 
many opportunities to extend our existing 
relationships and become a strategic partner 
to major games companies, both through 
providing additional services to existing 
customers and through providing dedicated 
outsourced services.

Strategic Priority

Strategic Priority

Developing customer 
relationships and outsourcing

Extending our services

Progress in 2017

Progress in 2017

•  Good progress being made in 
becoming a strategic partner  
to major games companies.
•  Repeat business from existing 
customers accounted for 80%  
of revenues (up from 72%).
•  93 of our 646 clients now  
use three or more services.

•  Added new services to the  

Group, including Engineering, 
co-development, Game Porting  
and Live Support Services,  
as well as a dedicated content  
management platform.

•  Our newer Art Creation, Customer 
Support services and Engineering 
service lines accounted for a total 
25% of Group revenues.

Key Performance Indicators

Key Performance Indicators

45%

Growth in clients using 
three or more services

€59.8m
Revenues from non-
language-based services

See more on page 22.

See more on page 12.

10

KEYWORDS STUDIOS PLC 

Strategic ReportStrategic Priority

Strategic Priority

Strategic Priority

Expanding our  
geographical reach

Selective acquisitions

Driving operational efficiency  
and synergies

Progress in 2017 

Progress in 2017

Progress in 2017

•  Bolstered our Eastern European 
presence adding sites in Krakow,  
St. Petersburg and Volgograd. 
•  Also added locations in California, 
Washington and North Carolina.
•  Launch of an ambitious programme 

of investments in many of our 
studios adding capacity in locations 
including Montreal, Zhengzhou, 
Manila, Dublin, Madrid and Tokyo 
with new recording studios to  
follow in London and Paris.

•  Continued to build on our strong 
presence across four continents.

•  Acquisition of VMC, our largest to 

•  Following the acquisition of 

date, added scale to our Functional 
Testing, Localisation Testing and 
Customer Support service lines and 
specialist expertise in delivering 
services in-situ at clients’ facilities 
(“Embedded Technical Services”).
•  New Engineering service line created 
through the acquisitions of Gamesim, 
d3t, and Sperasoft which also brought 
a strength in co-development.
•  Extended Art offering through the 
acquisitions of SPOV, RedHot and 
Sperasoft.

•  Strengthened Audio and Localisation 
services through the acquisitions  
of La Marque Rose, Dune Sound  
and asrec, whilst XLOC added a 
specialist localisation content 
management system.

•  Expanded range of services, locations 

and ways of integrating with our 
clients through co-development  
and Embedded Technical Services 
supports our aim to become a key 
strategic partner to our clients.

Localizadora Latam (LOLA), we  
now plan to integrate Kite Team’s 
Mexican operations with that of 
LOLA in Mexico City to create the 
market leading provider of services 
for Latin American Spanish localised 
video games.

•  Successfully amalgamated the 

operations of Kite Team, Synthesis 
Iberia and Sonox into Kite Team’s 
existing premises in Madrid.
•  Acquisitions of the Paris-based  

audio and localisation businesses  
of La Marque Rose, Around the 
Word, Dune Sound and AsRec  
being integrated with existing 
Synthesis operations there.
•  Continued scaling of our Tokyo 
operations, moving into a new  
office to facilitate the introduction  
of a new Functional Testing facility.

Key Performance Indicators

Key Performance Indicators

Key Performance Indicators

27 to 42
Grew from 27 to 42 studios 
globally during 2017

11
We made 11 acquisitions  
in 2017

18.8%
Operating expenses  
reduced to 18.8% of  
revenue (2016: 20.5%)

See more on page 03.

See more on page 19.

See more on page 20.

ANNUAL REPORT AND ACCOUNTS 2017

11

Our Business Model

Creating value and growth through operational efficiency

The video games industry 
represents the pinnacle of 
interactive digital content.  
At Keywords, we are using our 
passion for games, technology 
and media to create a global 
services platform for video  
games and beyond.

By working as their external 
development partner, we enable 
leading content creators and 
publishers to leverage our 
expertise and capacity across  
the lifecycle of interactive content.  
In so doing we enable our clients 
who are operating in complex  
and fast-moving environments  
to remain lean and agile, and to 
focus on creating and monetising 
the most engaging experiences.

We are trusted and relied upon  
by many of the world’s leading 
video game companies to work 
alongside them during concept, 
development and live operations 
by leveraging the breadth and 
depth of our industry leading 
service lines every step of the way.

Keywords’ presence in each stage 
of the games development cycle 
creates multiple opportunities for 
cross selling and revenue growth:

#1
Pre-production

#2
Early stage game 
development

#3
Later stage game 
development 

#4

Launch

#5

#6

Ongoing live 

New content for 

operations support

games

•  Concept art
•  Level design

•  Functional testing
•  Text localisation
•  Audio localisation
•  Localisation testing
•  Player research
•  Game porting

•  Co-development 
•  Programming
•  Art production
•  Cinematics/visual effects
•  Audio production
•  Original language voice 

production
•  Engineering
•  Development quality 

assurance
•  Story writing
•  Motion capture
•  Game demo trailers
•  Music scoring
•  Sound design

 Services offered by Keywords

 Services not currently offered by Keywords

•  Certification testing

•  Official game trailers

•  Customer support

•  Game extensions

•  Community management

•  Level expansions

•  Marketing and PR services

•  Data analytics

•  Payments processing

•  Promotions management

•  Art

•  Audio

•  Testing

•  Localisation

• 

Issue patches

•  Marketing

Drawing  
on our key 
strengths

Global presence
Provides access to the  
best talent and enables us 
to deliver projects across 
studios in multiple time 
zones, allowing seamless 
24-hour turnarounds  
whilst remaining close  
to the client.

Flexible  
resource model
Allows us to scale up or 
down to meet demand, 
mirroring the seasonality  
of games production.

Knowledge  
and expertise 
Deep games-specific 
knowledge and experience 
of working on multiple 
instalments of AAA game 
franchises. 

Reputation  
for quality
Our commitment to quality, 
reliability and integrating 
with our clients’ processes 
promotes long-term 
customer relationships.  

Financial strength
Our strong financial 
performance and position 
gives our customers 
reassurance of resilience  
in their supply chain and  
is part of our attraction  
to businesses we acquire. 

Acquisition  
track record
We have a strong track 
record in identifying 
acquisitions with a strong  
fit with Keywords in terms 
of culture as well as 
expertise or geography and 
integrating them effectively 
to support their growth.

12

KEYWORDS STUDIOS PLC 

Strategic Report#1

#2

#3

Pre-production

Early stage game 

Later stage game 

development

development 

#4
Launch

#5
Ongoing live 
operations support

#6
New content for 
games

•  Concept art

•  Level design

•  Co-development 

•  Programming

•  Art production

•  Functional testing

•  Text localisation

•  Audio localisation

•  Cinematics/visual effects

•  Localisation testing

•  Audio production

•  Original language voice 

•  Player research

•  Game porting

•  Certification testing
•  Official game trailers
•  Marketing and PR services

•  Customer support
•  Community management
•  Data analytics
•  Payments processing
•  Promotions management

•  Game extensions
•  Level expansions
•  Art
•  Audio
•  Testing
•  Localisation
Issue patches
• 
•  Marketing

production

•  Engineering

•  Development quality 

assurance

•  Story writing

•  Motion capture

•  Game demo trailers

•  Music scoring

•  Sound design

Creating  
value for our 
stakeholders

Investors
Consistent track record  
of delivering earnings  
and dividend growth.

Opportunity to invest in  
the exciting video games 
market, without the risk of 
exposure to the successes 
or failures of individual 
game titles.

*   Increase in adjusted 
EPS since 2013 

441%

Customers
Our involvement across the 
video games cycle creates  
a role as a “one-stop-shop” 
for our customers, allowing 
us to meet their needs and 
requirements.

Employees
Keywords provides 
employees with an  
excellent and sustainable 
variety of work, good career 
advancement opportunities 
and, increasingly, 
opportunities to work in 
many different locations.

Our customers can access  
a world class talent base 
without incurring any of  
the usual variable costs.

Average number  
of employees

3,150

*   Before acquisition and 

integration expenses, share 
option charges, amortisation  
of intangibles, and foreign 
currency exchange.

ANNUAL REPORT AND ACCOUNTS 2017

13

Our Culture

Our culture acts as the glue that binds our staff around  
the world together – relaxed, professional and humble  
with a focus on doing the very best we can for  
each project entrusted to us.

Values

Development

“There is absolutely no hierarchy when  
it comes to acquired companies. From  
day one, our new colleagues have the  
exact same status as any other existing 
Keywords employee.”

Nicolas Liorzou
Regional MD, Americas

“Joining as a junior tester 11 years ago, 
Keywords has given me the tools and 
support to grow through the ranks  
to become head of our Localisation  
Testing service line worldwide and  
our organisational structure continues  
to offer similar opportunities to our 
developing talent.”

Thommy Barth
Head of Localisation Testing

14

KEYWORDS STUDIOS PLC 

Strategic ReportJoining the  
Keywords Family

Group culture is at the centre of 
everything we do and ensuring the 
companies we acquire are aligned with 
the Keywords culture is a crucial step  
in our integration process. We have 
developed a set of guidelines, which  
we call “The Keywords Rule of Nine”, 
which sets out our culture. 

•  We communicate openly
•  We focus on projects
•  We act as an extension of our clients
•  We empower our people
•  We are passionate about games
•  We love our clients
•  We have a “can do” attitude
•  We recognise the importance of flexibility
•  We learn at every opportunity

With each new acquisition, we deploy our Integration 
Memorandum, a unified communication package delivered 
by an existing member of the Keywords executive team,  
in order to ensure a smooth transition.

Teamwork

Environment

“We used to be fierce competitors of 
Keywords so, since acquisition, our shared 
vision and drive has contributed hugely  
in working together to pursuing the  
Group’s strategy to become the “go-to” 
provider of technical services to the  
video games market.”

“Standardised induction across the Group in 
every studio helps ingrain our culture in new 
acquisitions from the outset, and integration 
of the support services such as HR and 
Finance enables our team members to go 
out and do what they do best, be it 
Localisation, Audio or Engineering.”

Max Reynaud
Co-founder, Synthesis

Gerry Cleary
Group HR Director

ANNUAL REPORT AND ACCOUNTS 2017

15

Chief Executive’s Review

An excellent 
performance and  
a strengthened 
services platform

2017 saw Keywords successfully execute  
11 acquisitions as we continue to  
selectively consolidate our market.

Andrew Day
Group Chief Executive Officer

16

KEYWORDS STUDIOS PLC 

Strategic ReportIn our Art Service line, which saw a change  
of leadership at the end of the year with  
the retirement of Fred Stockton and the 
appointment of Ashley Liu as Service Line 
Director, the acquisitions of SPOV in London 
and Red Hot with its facilities in Shanghai, 
Dalian, Zhengzhou, Chengdu and Yogyakarta 
have performed to expectations and are 
integrating well. 

XLoc, a technology company with a 
proprietary content management solution 
that helps clients manage and automate the 
complex process of localising games content 
across multiple languages and platforms,  
was acquired in May. There have already been 
some successes in cross selling this platform 
alongside our localisation services which  
we believe will further embed us in to the 
localisation processes of games developers. 

Organic growth and investment
We have continued to drive organic growth 
across the business, having achieved a 15.1% 
increase in like-for-like revenue in 2017 (which 
is calculated on the basis of revenues being 
included for 2017 acquisitions from the date 
of acquisition and for the equivalent period  
in the prior year in order to provide a clearer 
measure of the organic growth of all of the 
businesses now within the Group). Audio  
had a particularly tough comparator with 
Synthesis having produced an exceptional 
performance in 2016 while all other service 
lines posted strong like-for-like growth. 
Functional Testing and Customer Support 
produced particularly strong growth. We  
have seen some beneficial impact from the 
burgeoning eSports market as we respond to 
demands for translation services, marketing 
materials and customer support related to  
the events being staged and we are seeing 
demand for our services from outside the 
games industry as other industries seek  
out the skills and technology to make their 
content interactive. 

The Group has delivered another strong 
performance, with good like-for-like growth 
from the existing businesses combined  
with successfully securing and integrating 
acquisitions that have significantly enhanced 
our services platform in line with our strategy. 

Delivering on our strategy
We continue to execute well in pursuit of our 
strategy to build the world’s leading creative 
and technical services platform focused  
on the most complex of interactive content  
– video games. 

We operate in a service provision industry 
which remains highly fragmented despite  
the scale and global nature of the major  
video games publishers and developers,  
and the trend towards those clients 
outsourcing a greater proportion of their 
games development and in-game support  
to manage the demands for increasingly 
sophisticated content whilst limiting their 
fixed costs. 

The key pillars of our strategy are, therefore, 
to grow organically and by acquisition  
to extend the Group’s service capacity, 
capabilities and geographical reach –  
where we seek to gain access to markets  
for the best talent or to be close to our  
clients. By generating synergies across our 
expanding multi-service global platform,  
we are increasingly becoming a key strategic 
partner to our customers. 

2017 acquisitions 
2017 saw Keywords successfully execute  
11 acquisitions as we continue to selectively 
consolidate our market. These businesses  
are spread across multiple geographies  
and added to all seven of our service lines 
demonstrating the strength of our leadership 
team which comprises both regional and 
service line management. All of the acquisitions 
in 2017 have been or are being integrated.

In particular, the addition of Engineering 
services as our seventh service line during 
2017 has filled an important gap in our 
palette of services and we look forward to 
continuing to build this business in 2018  
and beyond. This was initially formed by our 
acquisition of GameSim in May and expanded 
through our acquisitions of d3t in October 
and Sperasoft in December, providing the 
Group with game development, game porting 
and live operations support talent totalling 
some 400 people.

We have also successfully extended our 
geographic reach adding operations in 
Eastern Europe for the first time through our 
acquisition of Sperasoft, giving us access to 
talent in a market known for strong technical 
skills, particularly in software development. 

Sperasoft brought with it scale and expertise 
in Engineering and Art services, with a 
particular strength in co-development in 
which significant parts of or even full games 
are developed on behalf of game developers 
or publishers. This further enhances our 
positioning as a strategic partner to game 
developers and publishers who are 
increasingly relying upon co-development 
arrangements to provide them with broader 
development support for their games that  
are increasingly bigger and higher definition, 
whilst we continue to ensure we are not 
directly exposed to the commercial 
performance of individual titles. We expect  
to be able to grow this way of working with  
our clients, combining Sperasoft’s strength  
in co-development with our broader service 
range for a more integrated service delivery.

Sperasoft’s 370 talented engineers, game 
designers, artists and project managers  
are based in St. Petersburg, Krakow and 
Volgograd and we are now looking at  
seeding some of our other services into  
these locations.

VMC, acquired in October for $66.4m, 
brought the Group leadership and scale in 
functional testing and significantly increased 
our presence in player support services. It 
also brought to the Group specialist expertise 
in managing “Embedded Technical Services”, 
through which VMC provides Testing, 
Customer Support and other services in-situ 
at clients’ facilities. VMC was a carve out from 
the publicly quoted Volt Information Sciences 
Inc. Its operations are in the US and Canada 
and its integration, which is nearly complete, 
includes consolidation of facilities and of 
management teams and the migration of  
the business to Keywords’ core operating  
IT platforms. The integration is being led  
by Nicolas Liorzou, our Regional Managing 
Director for the Americas who has led the 
successful integration of two previous 
acquisitions, Babel Media (acquired in 2014) 
and Enzyme (acquired in 2016). 

Our simultaneous acquisitions of the 
Paris-based audio and localisation  
businesses of La Marque Rose, Around the 
Word, Dune Sound and asrec in August  
are being integrated with our existing audio  
and localisation business there, which we 
acquired with the acquisition of Synthesis in 
2016. Led by Michel Golgevit, CEO of Around 
the Word, these businesses are planning to 
move to custom-built, state-of-the-art audio 
recording studios in 2018. Also in the Audio 
service line, LOLA in Mexico City was acquired 
just before the end of the year and they are 
working with the management of Kite Team  
in Mexico, which joined the Group in 2015,  
to integrate the two businesses. 

ANNUAL REPORT AND ACCOUNTS 2017

17

Chief Executive’s Review continued

Engineering  
(2% of Group revenue for the year)
With Sperasoft only being included since 
December, d3t from October and GameSim 
from May, our Engineering service line is 
being built through acquisition in much  
the same as we have built our Art Creation 
service line which started in October 2014 
with the acquisition of Lakshya Digital. We 
have had some very early successes with 
cross selling our engineering capabilities into 
clients who use other Keywords services and 
we look forward to continuing to build our 
Engineering service line in 2018 and beyond.

Audio  
(14% of Group revenue for the year)
Our Audio service line increased revenues  
by 20% to €20.7m (2016: €17.3m) including 
contributions from La Marque Rose, Around 
the Word, Dune Sound and asrec, all of which 
were acquired in August and LOLA which was 
acquired in December. On a like-for-like basis, 
revenues in our Audio service line declined  
by approximately 10%, in part reflecting  
the exceptionally strong performance of 
Synthesis in the prior year. Also, the video 
games voice actors’ strike which effected  
the video games voice recording market  
in Los Angeles was resolved in September 
2017 and we look forward to more buoyant 
conditions there in 2018.

We opened an audio studio in Tokyo, 
strengthened our management of the 
combined Kite Team, Synthesis and Sonox 
operations in Madrid and also that of our  
Los Angeles studio. In 2018, we plan to invest 
in state of the art audio recording facilities  
in Paris and London.

Our organic growth was driven in part  
by further strong progress with extending  
our client relationships, as evidenced by  
a 45% increase in clients using three or  
more services from 64 in 2016 to 93 in 2017. 

A combination of our organic and acquisitive 
investment meant we finished the year  
with 42 operating locations in 20 countries 
compared to 27 locations in 17 countries  
in 2016. 

The acquisitions of VMC and Sperasoft  
will result in the Group’s share of revenue 
denominated in US Dollars growing from 46% 
in 2017. Recent weakness in the US Dollars 
compared to a number of other currencies  
in which the Group trades, such as the 
Canadian Dollar, Euro, Yen, Renminbi  
and Rupee, is being monitored and some  
US Dollars denominated pricing may be 
adjusted accordingly. 

Service line review
Art Creation  
(17% of Group revenues in the year)
Art Creation services revenue grew 58%  
to €26.2m (2016: €16.6m). On a like-for-like 
basis, Art grew by 14% year-on-year, reflecting 
a year in which Lakshya Digital consolidated 
the very strong growth of 2015 and 2016 and 
the remaining studios made good progress 
including Red Hot which we acquired in May. 
Including Sperasoft, we concluded the year 
with over 1,000 artists on our payroll of which 
the majority are in India and China. Through 
Liquid Development and Volta we manage 
further pools of freelance artists numbering 
about 200 in total. This talent base makes 
Keywords one of the largest art services 
businesses in the highly fragmented global 
video games art services market.

Our Art studios are increasingly working  
with each other to leverage their respective 
capacities, to deliver top quality work to their 
global client base. Likewise, with our recent 
investments in Engineering services, these 
two service lines are working together in a 
co-development model to produce complete 
game development services for game 
developers and publishers. 

Under the leadership of Ashley Liu (previously 
CEO of Mindwalk), the objective for our Art 
Creation services line is to continue to grow 
capacity to meet demand (including internal 
demand from our co-development activities), 
whilst maintaining our reputation for quality 
and reliability of delivery to our customers’ 
timescales. In addition, we aim to extend our 
capabilities in areas such as visual special 
effects, user interface design, cinematics and 
motion graphics, which we have started to  
do with the acquisition of Spov early in 2017. 

As announced at the half year, we also 
launched an ambitious programme of 
investments in many of our studios to add 
capacity in locations including Montreal, 
Zhengzhou, Manila, Dublin, Madrid and  
Tokyo, with new recording studios planned  
for London and Paris in 2018. 

26.2m

16.6m

10

13

10

2015

2016

2017

2018

2019

Art Creation

€26.2m

3.6m

2.9

3

3

0.0m

2016
0

2015

2017

2018

2019

Engineering

€3.6m

20.7m

17.3m

10

10

10

2015

2016

2017

2018

2019

Audio

€20.7m

18

KEYWORDS STUDIOS PLC 

Strategic ReportAcquisition strategy

We continue to operate in a  
highly fragmented market

As a Group we are highly selective in which companies we 
chose to acquire, and they must meet the following criteria:
•  Cultural fit – our most important: 

•  We don’t engage if the business is clearly not a good fit;
•  However, we have acquired Groups with different 

cultures and successfully changed them.
•  Valuation – we don’t overpay but are fair:

•  Most targets have a financial fragility despite being 

very good suppliers; 

•  Valuations have averaged 1x revenue or 5-10x EBITDA.

•  Financial performance – the least important for us:

•  We know how to make money from the businesses  

we operate through achieving operational excellence.

As a result, underperforming businesses represent an 
opportunity for us.

Key Stat

11

Acquisitions in 2017.

ANNUAL REPORT AND ACCOUNTS 2017

19

 
Chief Executive’s Review continued

Functional Testing  
(20% of Group revenue for the year)
Our Functional Testing services grew by 248% 
to €30.0m (2016: €8.6m), including a ten-week 
contribution from VMC which was acquired in 
October 2017. The service line also grew by 
an impressive 52% on a like-for-like basis. 

Some 50% of VMC’s €47m annual revenues 
fall into the Functional Testing service line  
and the service line management team  
have been instrumental in integrating the 
functional testing businesses in Seattle and 
Montreal, slimming down the combined 
management team, standardising tools and 
processes and making efficient use of office 
space. As a result, we anticipate improved 
margins from the VMC business as signalled 
at the time of acquisition.

The organic growth of Functional Testing  
has driven demand for increased capacity  
in Montreal and New Delhi and we have 
invested during the year in additional  
space in both locations and are evaluating 
options for expansion in other locations.

La Marque Rose, Around the Word, Dune 
Sound, asrec and VMC which were acquired  
in August, increased revenues by 30%, to 
€42.0m (2016: €32.4m), and continued its 
excellent record of growth with a like-for-like 
increase of 20%. 

During the year we also invested in Player 
Research, the play testing business we 
acquired in October 2016, with the opening  
of a purpose-built play test laboratory  
in our Montreal building.

Localisation  
(28% of Group revenue in the year)
Our Localisation activities, including 
contributions from XLoc acquired in May,  

The business produced around 250 million 
translated words during the year as our 
Localisation service line continued to benefit 
from the trend towards “games as a service” 
which necessitates fresh content being added 
to the game on a frequent basis to expand 
the game worlds and keep players engaged. 
Another driver of growth has been eSports 
where our localisation expertise has been 
called upon for the production of marketing 

Integration and driving synergies

Our approach to integration, driving synergies and 
margins is tailored to each type of business

Type one – Standalone studios: 

•  With new territories and new service 

lines, we focus on business processes  
to optimise margins over time;

•  Subsequently, the access to a larger 
client base improves the business’ 
pipeline and improves utilisation rates.

Type two – Studios with strong overlap:
This is used when a business is acquired near 
an existing Keywords hub, or where no new 
services are added:

•  We focus both on gross margins and  

on SG&A and operational expenditure 
costs, with immediate impacts; 

•  For example, in the Montreal hub, Babel 
went from making losses to achieving 
20%+ EBITDA in the second year.

As a result of this, acquired companies 
almost always grow revenues strongly under 
Keywords ownership. We encourage them,  
to grow, to be bold, and to invest, and they 
benefit from being part of well-respected 
Group with known behaviour; we are easy  
to do business with, flexible, scalable, put the 
interests of the project first, financially solid 
and transparent.

Key Stat

18.8%

Operating expenses reduced 
from 20.5% of revenue in 2016.

20

KEYWORDS STUDIOS PLC 

Strategic Report 
content, customer support materials and  
“live translation” of event content. We are  
the leading localisation provider for video 
games and enjoy a strong position in the 
fast-growing mobile games segment of  
the market, where content additions to  
the many leading games that we support 
result in continuous localisation work for  
the Group in as many as 30 languages.

30.0m

42.0m

32.4m

10

8.6m

10

10

10

10

10

During the year we completed the internal 
rollout of our proprietary localisation  
project management system, BPS, and we 
continue to invest in enhancements to the 
software to improve the efficiency of our 
localisation teams.

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

Functional Testing

Localisation

€30.0m

€42.0m

ANNUAL REPORT AND ACCOUNTS 2017

21

Cross selling

The largest single opportunity for 
Keywords comes from our own ability 
to guide clients who already trust us to 
other services we could provide to 
them from within the Keywords Group

The continuous nature of game development lends  
itself well to cross selling. Keywords provides services  
at all six stages of the games lifecycle, creating ample 
opportunities to refer business to other studios.  
See pages 12 and 13 for more detail.

We have a strong and clear management structure  
which encourages a culture of pursuing more and more 
cross selling opportunities. Approach is clearly achieving 
results and we are constantly working on cross-selling 
opportunities. 93 of our 646 clients now use three or 
more services, up from 64 in 2016.

Key Stat

45%

Increase in clients using three  
or more services.

22

KEYWORDS STUDIOS PLC 

Strategic Report 
Chief Executive’s Review continued

Localisation Testing  
(13% of Group revenue in the year)
Our Localisation Testing operations grew  
by 22% on an absolute basis to €19.9m  
(2016: €16.2m) helped by the addition  
of revenues from VMC and full year 
contributions from Synthesis and Enzyme 
which were acquired in April 2016 and 
November 2016 respectively. On a  
like-for-like-basis, growth was a more modest 
3%. The integration of VMC’s Localisation 
Testing business is progressing well.

With secure localisation testing studios in 
Montreal, Dublin, Milan, Singapore and Tokyo 
we believe this service line is the largest 
provider of localisation testing in the video 
games market. We look forward to continuing 
to serve our clients around the world while 
optimising our production efficiency, assisted 
by our increased scale, and developing our 
talent pool of games passionate professionals 
of over 30 different nationalities.

they are supporting provides improved user 
satisfaction and will enable us to increase  
our share of this growing market over time.

People
The Group employed an average 3,167  
people in 2017 (2016: 1,818). Well balanced 
across our three regions, we employed  
1,142 in The Americas, 609 in Europe and 
1,416 in Asia. As the growing games industry 
continues to produce more content for 
industries as diverse as retail, urban planning, 
advertising, education, architecture and 
automotive which adopt the use of game 
engines to make their content more 
interactive and engaging, so we see the 
demand for human capital increase. Our 
broad and deep pool of highly experienced 
and games passionate co-workers provide  
an outsourced resource for our clients to  
tap into as and when they need in order to 
get their content to market in a flexible and 
cost-efficient manner. 

Customer Support  
(6% of Group revenue for the year)
Revenues for this service line benefitted  
from a significant contribution from VMC  
and grew by 64% to €9.2m (2016: €5.6m).  
On a like-for-like basis, the business grew  
by 16% thanks to new client wins and 
successful cross selling efforts.

Our Customer Support business which 
includes live operations support functions  
like community management, fraud 
prevention, bot hunting and VIP services, 
continues to perform strongly and is 
achieving strong organic growth. 

Among the highlights for this business  
line has been the growth of the Manila- 
based customer support operation spun  
out from our client, Ankama in March 2016 
from the then 23 staff to over 350 today. 
We’ve also been pleased with the success  
of our customer support teams based in  
our studio in Tokyo, where they service  
both Japanese and non-Japanese clients. 
During the year we opened a multilingual 
customer support studio in Madrid alongside 
our audio and localisation businesses there 
and in 2018 we are considering establishing  
a support centre in Eastern Europe as we 
leverage our presence there following the 
Sperasoft acquisition.

Whilst our Customer Support service  
line remains a relatively small part of the 
Group, we believe our specialist teams  
offer an attractive alternative to traditional 
large customer support call centres. Our 
customers are highly focussed on keeping 
gamers in their games for longer. We believe 
our model of using teams of passionate 
gamers with deep knowledge of the games 

Our culture acts as the glue that binds our 
staff around the world together. Relaxed, 
professional and humble with a focus on 
doing the very best we can for each project 
entrusted to us, this culture creates an 
environment in which games passionate 
individuals can work together with likeminded 
colleagues while enjoying the opportunity to 
work on most of the world’s leading games 
ahead of their release. Working on around 
150 games at any time in the year and  
more than 500 in total throughout the  
year, Keywords provides an excellent and 
sustainable variety of work, good career 
advancement and opportunities to work in 
many different locations. We are proud to 
serve as a stepping stone for those that go  
on to make their careers in games production 
and publishing and we are fortunate to  
have an excellent alumnus of Keywordians 
employed by many of our client companies.

2015

10

Our acquisition programme also brings  
fresh talent to the Group at all levels and  
we continue to be successful at integrating 
our businesses, including providing 
opportunities for staff to move between our 
various studios. This year we have added 
game programmers, game designers and 
engineers to our ever-growing Keywords 
family. This is reflected in our senior 
leadership team, which comprises four  
people from the original Keywords business, 
seven people from acquired entities as well  
as four externally hired employees.

5

2015

Current market trends
Following the refreshes of the PlayStation® 
and Xbox consoles with the launch of the  
PS4 Pro and the Xbox One S in 2016, the 
success of the Nintendo Switch in 2017 was a 
highlight of the console market in the period 

benefitting Keywords as we provide services 
for games made for this platform and assist 
developers in repurposing existing games  
for the Switch. 

The astounding success achieved by battle 
arena games led by Fortnite and Player 
Unknown Battleground seem set to continue 
and we are fortunate to be providing services 
for those games too. The mobile games 
sector continues to grow faster than the 
other platform types, with much of this 
growth originating in Asia where we continue 
to expand and build upon our relationships 
with the major games publishers in China, 
Japan and Korea.

The evolution of the console gaming sector 
from packaged product, through digitally 
delivered content and into the monetisation 
models of free to play and micro transactions 
that were previously the preserve of PC and 
mobile gaming is interesting to see and brings 
with it a requirement on the part of our game 
developer and clients to continually feed their 
games with new content, the challenges of 
which we have mastered over time with our 
clients in PC, social and mobile gaming.

19.9m

16.2m

10

10

2016

2017

2018

2019

Localisation Testing

€19.9m

9.2m

5.6m

5

5

2016

2017

2018

2019

Customer Support

€9.2m

ANNUAL REPORT AND ACCOUNTS 2017

23

Chief Executive’s Review continued

Augmented reality has received a lot of 
attention but, as with virtual reality in 2016,  
we feel this technology is still early stage  
and the mass adoption of both content 
formats is probably a few years off. However,  
virtual and augmented reality games and 
applications continue to generate additional 
demand for our services.

The eSports market is developing strongly 
and, while we do benefit to some extent from 
this through the provision of our existing 
services to support the games being played 
and through supporting the marketing and 

communications management of the events 
themselves, we continue to seek out ways  
in which we could participate in this segment  
in a more meaningful manner. 

Outlook
As we did in 2016, in 2017 we had a strong 
finish to the year, particularly in our audio and 
testing businesses. The typically quieter first 
quarter has seen activity levels in line with  
our expectations and the positive momentum 
in the business gives us confidence in the 
outcome for the full year. 

Early wins of co-development projects in  
2018 are encouraging signs of the demand 
from game developers and publishers for 
integrated delivery of Engineering and Art  
in the form of game remastering and game 
development. We anticipate that demand  
for co-development services will continue to 
increase as the size and complexity of games 
makes it harder for any one development 
studio to undertake all the development 
themselves. We look forward to being able  
to package more of our services into 
co-development style engagements, 

24

KEYWORDS STUDIOS PLC 

Strategic Reportincluding audio, localisation and testing,  
to add further value to our clients.

As a more diversified, better balanced 
business with an expanded range of services 
and locations to offer our clients, and the 
support of a global sales and marketing 
function, we see many opportunities to 
extend our existing relationships and  
become a strategic partner to major  
games companies, both through providing 
more integrated services and through  
the provision of dedicated outsourced  
or embedded services.

Each service line is pursuing a growth 
strategy formulated for its own market 
opportunity, with some including a larger 
acquisition component than others to add 
scale or capabilities that we do not currently 
have within the Group, with the aim of a  
good balance between all seven service  
lines over time. 

We have entered 2018 with a considerably 
enhanced platform and a healthy acquisition 
pipeline and we fully expect to grow our 
business organically as well as through 
selectively acquiring complementary 

businesses as we continue to consolidate  
the highly fragmented market for video  
games services in 2018.

Andrew Day
Group Chief Executive Officer
9 April 2018

Strategic partnerships

The market continues to evolve, moving towards  
adopting a Strategic Partnership Model

There are currently three main models that are adopted:

•  Dedicated teams:  

•  Strategic Partnership Model: 

In this scenario, specialist teams work 
solely on one client or project, operating 
within existing Keywords offices, 
however these are made to look and 
feel like the client’s offices but using 
Keywords platforms and expertise. 

•  Spin off production centres: 

Here, the client transfers control of its 
team and offices over to Keywords as 
an outsourcing agreement, building  
on existing talent and infrastructure  
to create a broader service delivery  
hub. The benefit of this option is  
that it allows clients to focus internal 
talent on core strengths. We find that 
competitive pressures have been 
causing this to be more widely adopted.

This is the next step in outsourcing, 
creating deep partnerships which are 
integrated in technology, processes and 
talent. Keywords and the client have a 
common innovation roadmap, involving 
multiple service lines. We take an 
adaptive approach to create customised 
solutions, offering both regional or 
global solutions on a large scale. 
Keywords’ co-development expertise, 
unique talent, technology, knowledge 
and scale creates supplier-client 
interdependency – which we love!

ANNUAL REPORT AND ACCOUNTS 2017

25

Financial and Operating Review

Extended service 
offering, market 
penetration and 
geographic reach

2017 has seen the Group deliver another  
year of significant increases in revenue,  
profit and underlying cash generation.

David Broderick
Chief Financial Officer

26

KEYWORDS STUDIOS PLC 

Strategic ReportNet finance costs
During 2017, there was a net finance cost  
of €4.4m compared to a cost of €2.0m in  
2016 primarily due to the impact of foreign 
exchange losses. Foreign exchange losses  
of €3.6m (2016: loss of €1.7m) were in large 
part due to the effect of translating net 
current assets held in foreign currencies.  
The increase in interest expense to €0.6m 
(2016: €0.2m) is largely due to a secured 
credit facility with Barclays of up to €35m  
over a five-year period of which €18.25m  
was drawn down at the year end. 

Adjusted profit before tax
Adjusted profit before tax is used by the 
Board to measure the more meaningful 
underlying profit generation of the Group. 
This measure adds back one-time expenses, 
such as acquisition and integration expenses, 
share option charges, foreign currency 
exchange gains or losses and amortisation  
of intangibles to the statutory profit before 
tax. Adjusted profit before tax for 2017 
increased by 55% to €23.0m compared  
with €14.9m in 2016.

Group performance
2017 has seen the Group deliver another year 
of significant increases in revenue, profit and 
underlying cash generation driven by good 
organic growth, substantially complemented 
by acquisitions which have further extended 
its service offering, market penetration and 
geographic reach. 

Revenue
Revenue for 2017 was up 57% at €151.4m 
(2016: €96.6m). This growth was generated 
across all seven service lines of the business 
through a combination both organic and 
acquisitive growth. The like-for-like revenue 
growth rate, which provides a 2016 
comparative as if all of the 2017 and 2016 
acquisitions had been owned for the same 
period in 2016 as they have been in 2017, was 
15% for the year which was down from 24%  
in 2016 due to the tough comparative as a 
result of the exceptional 2016 performance  
of Synthesis while all other service lines grew, 
with Functional Testing, Customer Support 
and Localisation being particularly strong. 
Excluding Synthesis from both periods the  
like-for-like growth was 18.1% which was  
in line with our expectations and a strong 
growth rate from a larger base. 

Gross margin 
Gross profit for the year was €55.1m (2016: 
€36.7m). As expected the gross margin 
percentage declined slightly to 36.4% (2016: 
38.0%) as the Group absorbed the lower 
margin VMC business with its strengths  
in Embedded Technical Services where  
the services are hosted by the client with 
correspondingly lower operating costs. 

Adjusted EBITDA
Adjusted EBITDA is a measure of operating 
profit used by the Board, which excludes 
depreciation, amortisation, share option 
expenses and one-time costs related to 
acquisitions. For 2017, Adjusted EBITDA 
increased 57% to €26.3m compared with 
€16.7m for 2016. As a percentage of revenue, 
Adjusted EBITDA has been maintained  
at 17.4% compared to 17.3% for 2016.

Operating expenses, excluding depreciation, 
increased by €8.6m to €28.4m (2016: €19.8m) 
mainly as a result of the new acquisitions 
made during the year. The continued 
additional investment in strengthening 
Keywords’ management to successfully 
manage the growth of the Group also 
contributed. However, the continued drive on 
achieving synergies across the Group helped 
these costs decrease from 20.5% to 18.8% of 
revenue, with teams increasingly combining 
the Group’s services and resources effectively 
to meet clients’ needs. 

Revenue mix
Revenues increased across all lines of business in 2017, resulting in our seven service lines 
accounting for the following proportion of Group sales in the year:

Year ended 
31 December 
2017 
%

Year ended 
31 December 
2016 
%

Pro forma* for the 
year ended 
31 December 
2017
%

Pro forma* for the 
year ended  
31 December 
2017 
€’m 

19.8
13.1
27.7
13.6
6.1
17.3
2.4

100

8.9
16.8
33.5
17.9
5.8
17.1
–

100

23.3
10.0
19.5
11.7
11.7
14.1
9.7

100

52.2
22.5
43.9
26.3
26.3
31.6
21.7

224.5

Functional Testing
Localisation Testing
Localisation
Audio
Customer Support
Art Creation
Engineering

Total

*  Pro forma includes the annualised sales of all acquisitions made in 2017 in order to give a better overview  

of the balance of the business at the start of 2018.

ANNUAL REPORT AND ACCOUNTS 2017

27

 
Financial and Operating Review continued

Adjusted profit before tax and Adjusted EBITDA for year ended 31 December 2017

Statutory profit before tax
Add back costs excluded from adjusted profit before tax* 
Add back loss attributable to non-controlling interest

Adjusted profit before tax 
Add back depreciation and Interest
Adjusted earnings before interest, tax, depreciation  

Year ended 
2017
€’000s

Year ended 
2016
€’000s

11,994
11,049
–

23,043
3,282 

9,435
5,368
61

14,864
1,861 

and amortisation

26,325

16,725

*  Before acquisition and integration expenses of €3.0m (2016: €1.3m), share option charges of €1.4m  

(2016: €0.7m), amortisation of intangibles of €3.0m (2016: €1.6m) and foreign currency exchange loss  
of €3.6m (2016: loss of €1.7m).

Taxation
The Group’s effective tax rate has decreased 
again in 2017. The reduction in the federal 
income tax rate for businesses in the US will 
further help the Group manage its effective 
tax rate not withstanding some effective tax 
planning we were able to achieve through  
the acquisition of VMC. We continue to make 
steady progress in making better use of our 
Ireland-based operational headquarters in 
contracting and treasury management such 
that we expect our effective tax rate to 
continue to reduce despite our exposure  
to higher tax jurisdictions in most of the 
territories we operate in. The Group’s 
effective tax rate, based on the adjusted 
measure of profit before taxation in the 
period (as set out in the financial overview 
above), was 20.5% (2016: 21.7%).

Basic earnings per share
Basic earnings per share for the year,  
before one-time costs of acquisitions  
and integration, share option charges, 
amortisation of intangibles, and foreign 
exchange movements, increased by 52% to 
31.18c compared with 20.59c for 2016. Basic 
earnings per share based on the statutory 
profit after tax was 12.37c (2016: 11.22c).

Cash flow and debt
The Group generated operating cash flow  
of €13.6m for the year, down from €15.0m  
in 2016. A better measure of underlying cash 
flow is adjusted operating cash generation, 
which was €21.9m in 2017, up from €14.8m  
in the prior year. This figure is cash flow from 
operations plus acquisition related expenses 
of €3m (2016: €1.3m), plus exceptional 
working capital costs related to the VMC 
acquisition of €3.0m (2016: €nil), plus €2.3m  
in VMC receipts held by a third party on  
behalf of the Group and passed to the  
Group post year-end. 

During the year the Group also received 
MMTCs in Quebec of €3.4m (2016: €2.8m). 
Previous delays in receiving the multimedia 
tax credits were not encountered in 2017  
and the total multimedia tax credit accrual 
amounted to €10m as at 31 December 2017 
(2016: €3m). The VMC acquisition accounted 
for €6.6m of the closing accrual. In the 
comparative year, multimedia tax credits 
(“MMTC”) of €1.6m were received in respect  
of claims prior to 2015.

The Group made eleven acquisitions to 
strengthen the business during the year  
with a net cash outflow on consideration 
payments of €87m, and an additional €3.0m 
in acquisition and integration expenses. 

Investment in fixed assets amounted to 
€3.8m (2016: €2.3m) reflecting the cost  
of increasing the capacity of the Montreal 
studio, improvements to both the Dublin  
and Tokyo studios. Additionally, there  
were ongoing purchases of games  
testing equipment. 

Following the investment of €87.0m net cash 
consideration for acquisitions in 2017, and a 
successful £75.0m equity placing in October 
2017, cash and cash equivalents increased  
to €30.4m from €17.0m excluding accrued 
multimedia tax credits of €10.0m (2016: 
€3.0m). The loans and borrowings were 
€19.3m at 31 December 2017 (2016: €8.4m) 
having utilised €18.3m of its €35m revolving 
credit facility, giving a net cash position  
of €11.1m.

Foreign exchange
Keywords does not hedge foreign currency 
profit and loss translation exposures. The 
effect on the Group’s results of movements  
in exchange rates and the foreign gains and 
losses incurred during the year mainly relate 
to the effect of translating net current assets 
held in foreign currencies.

Dividend
The Group has a progressive dividend policy, 
subject to the retention of funds needed to 
fund future growth of the Group’s business 
and its strategic aims. 

Following the interim dividend payment  
of 0.48p per share in October 2017, the  
Board has recommended a final dividend  
of 0.98p per share, which will make the total 
dividend for the year ending 31 December 
2017 1.46p per share, a 10% increase over 
2016. Subject to shareholder approval  
at the Annual General Meeting, the final 
dividend will be paid on 22 June 2018 to all 
shareholders on the register at 1 June 2018 
and the shares will trade ex-dividend on 
31 May 2018. The cash cost of the final 
proposed dividend will be an estimated 
€0.7m, subject to currency fluctuations.

28

KEYWORDS STUDIOS PLC 

Strategic Report 
Events after the reporting period
The Group has agreed heads of terms on a 
revolving credit facility with Barclays Bank plc, 
HSBC Bank plc and Lloyds Banking Group plc 
for an initial €75m over a three-year term,  
with the option to extend the facility to 
€105m and by a further two years. The new 
facility replaces the existing €35m facility  
and is on improved terms. This increased 
facility is in keeping with the growth of the 
Group and its financial performance and 
provides support for the Group’s ongoing 
acquisition strategy.

On 9 April 2018, we announced that the 
Group acquired Cord Worldwide Limited and 
Laced Music Limited from the Cutting Edge 
Group for a total consideration of £4.5m 
comprised of an initial cash consideration of 
£3.375m on completion and 73,744 in shares 
to be issued two years after the acquisition. 
Cord and Laced generated combined revenue 
of £6.5m and EBITDA of £675,000 in the year 
ended 30 June 2017. 

On 22 March 2018, Keywords acquired 
Maximal Studio for an initial cash 
consideration of €0.3m, with up to €0.2m of 
deferred consideration due over the following 
two years, subject to its performance. 

Key performance indicators
We monitor our financial performance 
against a number of different benchmarks. 
These are set in agreement with the Board 
and used to evaluate progress against  
our strategy.

Financial performance is measured by: 

Revenue growth 
Revenue growth is measured by line of 
business and overall against the Board’s 
strategic goal to grow organically and  
by acquisition.

Gross profit
Gross profit is a key measure of the Group’s 
pricing strategies, use of resources and its 
ability to optimise resource utilisation while 
allowing for changes in the mix of business 
and services delivered on client premises, 
where the Group’s gross margin typically 
reduces but our operating costs are also 
significantly reduced.

Operating costs 
The Board monitors the overheads to ensure 
the operating costs of the Group are in line 
with the level of business being generated.

Adjusted EBITDA margin
The Board uses an adjusted measure of 
EBITDA to monitor the performance of  
the Group. This measure excludes foreign 
exchange gains or losses, any one-time 
expense and the cost of employee share 
option awards.

Adjusted operating profit margin
The Board also uses an adjusted measure of 
operating profit to monitor the performance 
of the Group. This measure excludes foreign 
exchange gains or losses, amortisation, any 
one time expenses and the cost of employee 
share option awards.

Non-financial performance is measured by: 

Resource deployment
The Board reviews the efficiency at which the 
Group is utilising its staff resources to ensure 
optimum staffing strategies are deployed and 
to maximise utilisation rates.

Business won/lost
The Board reviews the levels of new business 
won and lost, and monitors the reasons  
for both, to ensure that the services being 
offered to the market are appropriately 
priced and relevant.

Customer satisfaction and quality  
of service delivery
The Board monitors the quality and 
timeliness of service delivery on an ongoing 
basis and reviews the level of repeat revenue 
from existing customers, as a key measure  
of customer satisfaction.

David Broderick
Chief Financial Officer
9 April 2018

ANNUAL REPORT AND ACCOUNTS 2017

29

Principal Risks and Uncertainties 

Managing risks efficiently

Keywords is a fast-growing but relatively small Group operating 
in a widespread geography. The markets we operate in are 
fragmented in terms of the suppliers of services but our client 
base is relatively concentrated with a number of very large, 
global companies at the head and a large tail of small, 
independent developers.

The market is highly dynamic, with technology, 
business models and consumer tastes evolving 
constantly. In this environment Keywords has 
the objective of becoming the leading global 
supplier of localisation, testing, audio, art, 
engineering and other related services to  
the industry and sees the following risks  
as it pursues this objective.

The principal risks associated with the 
Group’s strategy can be divided into:

•  General business risks for any 

international company;
Industry-related risks; and

• 
•  Those specific to the Keywords  

Group and its strategy.

Beyond the general business risks associated 
with any international company, the principal 
risks related to the industry or more specifically 
to Keywords and its strategy, as identified  
by the management and the Board, are set  
out below.

Internal risks (including links to strategy)

Movement

Acquisitions

Service delivery

Keywords has an active acquisition strategy to reinforce its global growth. Managing such acquisitions 
successfully and embedding the Keywords culture is a crucial ingredient of success, and as Keywords 
continues to make larger acquisitions, the risk associated is heightened. Failure to do so will have 
adverse consequences such as management distraction, disposal and reduced profit. Since IPO,  
the Company has involved a broader number of senior managers in the acquisition and integration 
process, building on the considerable experience that exists at Board level thus providing further 
bandwidth to identify, execute and integrate acquisitions. 

Most of Keywords’ services are of a time-critical nature with delays or service delivery failures 
potentially impacting the development or launch plans for games. Timely delivery and the resourcing 
flexibility to enable delivery to tight deadlines has been an integral part of the Company’s modus 
operandi, and Keywords’ approach to project management is applied across the Group. With the 
expansion of the Group, measures are being taken to assess ongoing delivery performance beyond 
the regular project post-mortems that are routinely conducted.

Cross contamination

As the Group succeeds in delivering multiple services to the same clients, so the risk of failure  
in one service line contaminating the relationship with the client across the other service lines 
increases. Whilst the introduction of co-development adds to this risk in some respects, it also 
helps to mitigate it. Adhering to Keywords’ strong standards of delivery and efficient communication 
across service lines is key to managing this risk.

External risks (including links to strategy)

Movement

Exposure to large clients

The City and investors

The Company’s client base principally comprises global game companies whose revenues are in 
the billions and hundreds of millions of dollars. Our top five clients account for 29% (2016: 28.4%) 
of the Company’s revenues. These companies have exacting standards and demand a high-quality 
of service. Any failure in this regard or breakdown in the relationships at the top level could cause 
considerable damage to the business. The potential impact is partially mitigated through the 
Company’s highly flexible resource base and its expansion continues to reduce its exposure  
to any single large client.

Keywords floated on AIM in July 2013 with an expressed set of objectives of growing the business 
organically and by acquisition. Should the Company lose the confidence of investors, the Company’s 
rating will suffer and this in turn will affect its ability to raise money for or place shares to pay for 
acquisitions. However, the Company makes every effort to communicate regularly with investors 
via announcements and face-to-face contact and this effective communication of the continued 
opportunities for growth in the sector, how it continues to execute on its stated strategy and 
successfully integrate the businesses it acquires should continue to maintain the confidence  
of its investors.

30

KEYWORDS STUDIOS PLC 

Strategic Report 
 
 
 
External risks (including links to strategy) (continued) 

Movement

Sudden business 
interruption

Keywords is a global business and needs to minimise business interruptions and be able to continue 
servicing customers. This threat could be internal such as a major failure in its IT systems but also 
external such as the Group experienced and managed during the 2011 Tokyo earthquake and 
tsunami. The Group’s multiple, full-service, delivery hubs provide for a good level of contingency 
and, supported by a solid business continuity plan and comprehensive insurance, the effects of 
such disasters can be managed.

Technology and  
information security

Global political risk  
and uncertainty

The Company uses various third party and proprietary tools and technologies for process control 
and productivity purposes. Continued investment in these tools is important to ensure the Groups’ 
effectiveness. New technologies for automated testing, machine translation and crowdsourcing, 
could pose a threat to the Group in the long-term. The Company participates directly and with 
clients in various pilot programmes for new technologies to keep abreast of the state-of-the-art.  
The industry requires the highest standards of security within a company offering services such  
as Keywords. Cyber security breaches may lead to piracy, disruption of clients’ marketing plans,  
loss of competitive edge and could result in compensation claims. Keywords maintains physical  
and data security policies and procedures which are regularly audited by its larger clients.

We operate and own assets in a large number of geographic regions and countries, and, as a result, 
we are exposed to a wide range of political, economic, regulatory, social and tax environments. 
Policies or laws in the countries in which we do business may change in a manner that may be 
adverse for us, even those with stable political environments e.g. many governments have sought 
additional sources of revenue by increasing rates of taxation. However the diversification and spread 
of activities geographically mitigates the risk of disruption in any one location and the tax strategy 
adopted is designed for improved efficiency and we eschew aggressive or artificial practices.

The Board has assessed the risk of Brexit on Keywords and concluded that for now this 
constitutes a minor risk for the Group as its UK operations are small relative to the rest of  
the Group.

Financial risks (including links to strategy)

Movement

Adequate financial and 
operational controls

As a business like Keywords grows rapidly, global financial controls and regular audits need to  
be in place to ensure smooth, timely and accurate reporting to satisfy the relevant accounting 
bodies to local branches as well as the Board. Failure to accurately report or forecast financial 
results through error or fraud would damage the Group’s reputation. Therefore, the Group has 
invested and continues to invest in its financial reporting functions to facilitate strong reporting 
and management control as it grows.

Human resources/ 
talent management

Keywords management structure has been fundamental to the Group’s success, enabled by 
embedding a Group culture that binds the teams together, with a common set of standards.  
In addition, special emphasis is placed on workplace harmony and the prevention of any forms  
of discrimination, harassment or malpractice in the workplace recognising that any sense of 
dissatisfaction can be very disruptive. As a separate dimension, failure to attract, retain or develop 
high-quality entrepreneurial management across the business could impact on the attainment  
of strategic objectives. The Group is focused on these areas with the implementation of globally 
managed service lines, management development and remuneration programmes, incorporating 
long and short-term incentives. Regular staff surveys are undertaken and a new Global HR Director 
was appointed in 2017 to further drive improvements and be alert to employee concerns or 
departures from the spirit of the Keywords culture. 

Legal and ethical 
standards

A material failure to comply with applicable legal and ethical standards could result in penalties, 
costs, reputational harm and damage to relationships with suppliers and customers. The Group 
promotes a culture of “Doing the Right Thing” in all activities. Business conduct guidelines are  
in place and are supported by more detailed policies and procedures where needed, including 
anti-bribery, whistleblowing, competition, inside information, confidentiality and fair dealing with 
customers and suppliers. 

ANNUAL REPORT AND ACCOUNTS 2017

31

 
 
 
Board of Directors

Our  
strengthened Board

We’ve added two new Independent Non-Executive Directors  
to the Board in 2017.

Ross Graham (70)
Independent Non-
Executive Director  
and Chairman

Andrew Day (54)
Group Chief  
Executive Officer

David Broderick (43)
Chief Financial Officer

David joined Keywords in 2016 
from Dublin-based Arconics, a 
high-growth aviation software 
company where he was Chief 
Financial Officer. Prior to this, 
David was the Finance Director of 
European regional airline, Stobart 
Air (formerly Aer Arann), during 
a period of significant growth 
in 2013-2014. David previously 
spent eight years at Europe’s 
largest low-cost airline, Ryanair 
Holdings plc, the latter six years 
of which were spent as Head of 
Investor Relations and overseeing 
the group’s Inflight Sales Unit’s 
finances and operations. 

Andrew has a background in 
technology, manufacturing 
and business services through 
corporate development and 
general management roles within 
both publicly quoted and private 
companies. Andrew started 
his career in 1983 at Rothmans 
International PLC in production 
management. From 1986 to 
1993 he had responsibility 
for corporate development 
activities at Britannia Security 
Group PLC, TIP Europe PLC 
and Brent International PLC 
before holding the position of 
Divisional Managing Director 
at Brent International PLC for 
six years. Andrew was Chief 
Executive Officer of interactive 
retail software developer, 
Unipower Solutions and Head 
of Retail and CPG for EMEA, a 
NYSE-listed advanced analytics 
business, FICO, before joining 
Keywords as its Chief Executive 
Officer in April 2009.

Ross has extensive executive and 
non-executive experience in the 
technology sector. He worked 
from 1987 to 2003 at Misys plc, 
a global software product and 
solutions provider. He joined 
as Finance Director upon its 
flotation, latterly becoming 
Corporate Development Director; 
throughout he played a key role 
in developing and implementing 
its acquisition strategy. Ross held 
a non-executive directorship 
at Psion plc from 2005 until 
2012 when it was successfully 
sold to Motorola Solutions Inc. 
During his time at Psion, he 
held various roles including the 
senior independent directorship 
and chairman of the audit and 
remuneration committees. He 
was also a non-executive director 
at Wolfson Microelectronics 
Plc and was previously senior 
independent director and the 
audit committee chairman prior 
to its sale to Cirrus Logic Inc. 
Ross was appointed Director 
and Chairman of Keywords prior 
to the flotation in July 2013.

32

KEYWORDS STUDIOS PLC 

David Reeves (71)
Independent Non-
Executive Director  
and Chairman of the 
Remuneration Committee

David has spent over 30 years 
in management roles within 
multinational companies. 
He began his career as an 
operational research consultant 
before moving overseas with 
RJ Reynolds Nabisco where 
he worked from 1979 to 1991, 
becoming the Marketing Director 
in 1986 and Worldwide Marketing 
Director in 1989. In 1991, David 
served as the General Manager 
and Vice President of Marketing 
in Tokyo for Mitsubishi Shoji JV 
Technology Company. David 
has considerable experience in 
the computer entertainment 
industry. David was the Managing 
Director for Sony Computer 
Entertainment (PlayStation) 
from 1995 until his appointment 
as its Executive Vice President 
in 1999 and President in 2003. 
Throughout his career, David 
has developed knowledge of 
the various working styles of 
European, American and Asian 
corporations. He was appointed 
to the Board of Keywords Studios 
Limited on 29 May 2013.

Giorgio Guastalla (49)

Non-Executive Director

Georges Fornay (61)

Independent Non-

Executive Director

Charlotta Ginman (52) 

Independent Non-

Executive Director  

and Chairman of the  

Audit Committee

Giorgio Guastalla is co-founder 

Georges has over 30 years’ 

A fellow of the Institute of 

of Keywords. Prior to establishing 

experience in the technology and 

Chartered Accountants in 

Keywords in Ireland in 1998, 

video games sectors and currently 

England and Wales, Charlotta  

Giorgio held various positions 

sits on the board of France’s 

is Chair of the Audit Committee. 

in marketing and IT at Brent 

second largest Independent 

She is a non-executive Director 

International PLC based in the  

games publisher, Focus Home 

and Chair of the Audit Committee 

US, Spain, the UK and France. 

Interactive, which is listed on 

of Polar Capital Technology 

In 2002 Giorgio founded 

Italicatessen Ltd, a company 

operating in the food sector. 

the Alternext. Georges worked 

Trust plc, Pacific Asset Trust 

in senior management at Sony 

plc and Motif Bio plc. She is 

Computer Entertainment from 

also a non-executive Director 

Giorgio was CEO of Keywords 

1995 to 2011, including as CEO 

of Consort Medical plc and 

until 2009 before concentrating 

of the French and Swiss divisions 

Unicorn AIM VCT plc. Charlotta 

on his other business interests 

and culminating as the Senior 

has held senior positions in 

and moving to a Non-Executive 

Vice President from 2004-2011. 

the investment banking and 

Director role at Keywords Studios.

During this time he oversaw 

technology/telecom sectors.

the launch of the PlayStation 

Portable and PlayStation 3. 

Prior to this, Georges spent 

As three out of Charlotta’s six 

non-executive directorships 

nine years at Commodore, the 

are with quoted investment 

last five years of which were as 

companies that involve less 

CEO of Commodore France PC 

time commitment than trading 

Manufacturing and Distribution. 

companies, Charlotta is able to 

Georges has also held significant 

devote sufficient time to all of 

industry-wide roles including 

her appointments. Charlotta 

four years as President of SELL, 

was appointed a Director of 

France’s Union of Entertainment 

Keywords in September 2017.

Software Publishers, where he 

was responsible for representing 

and advocating the industry’s 

and its 31 members’ interests 

to the government. Georges 

was appointed a Director of 

Keywords in September 2017.

GovernanceRoss Graham (70)

Independent Non-

Executive Director  

and Chairman

Andrew Day (54)

Group Chief  

Executive Officer

David Broderick (43)

Chief Financial Officer

David Reeves (71)

Independent Non-

Executive Director  

and Chairman of the 

Remuneration Committee

Ross has extensive executive and 

Andrew has a background in 

David joined Keywords in 2016 

David has spent over 30 years 

non-executive experience in the 

technology, manufacturing 

from Dublin-based Arconics, a 

in management roles within 

technology sector. He worked 

and business services through 

high-growth aviation software 

multinational companies. 

from 1987 to 2003 at Misys plc, 

corporate development and 

company where he was Chief 

He began his career as an 

a global software product and 

general management roles within 

Financial Officer. Prior to this, 

operational research consultant 

solutions provider. He joined 

both publicly quoted and private 

David was the Finance Director of 

before moving overseas with 

as Finance Director upon its 

companies. Andrew started 

European regional airline, Stobart 

RJ Reynolds Nabisco where 

flotation, latterly becoming 

his career in 1983 at Rothmans 

Air (formerly Aer Arann), during 

he worked from 1979 to 1991, 

Corporate Development Director; 

International PLC in production 

a period of significant growth 

becoming the Marketing Director 

throughout he played a key role 

management. From 1986 to 

in 2013-2014. David previously 

in 1986 and Worldwide Marketing 

in developing and implementing 

1993 he had responsibility 

spent eight years at Europe’s 

Director in 1989. In 1991, David 

its acquisition strategy. Ross held 

for corporate development 

largest low-cost airline, Ryanair 

served as the General Manager 

a non-executive directorship 

activities at Britannia Security 

Holdings plc, the latter six years 

and Vice President of Marketing 

at Psion plc from 2005 until 

Group PLC, TIP Europe PLC 

of which were spent as Head of 

in Tokyo for Mitsubishi Shoji JV 

2012 when it was successfully 

and Brent International PLC 

Investor Relations and overseeing 

Technology Company. David 

sold to Motorola Solutions Inc. 

before holding the position of 

the group’s Inflight Sales Unit’s 

has considerable experience in 

During his time at Psion, he 

Divisional Managing Director 

finances and operations. 

the computer entertainment 

held various roles including the 

at Brent International PLC for 

senior independent directorship 

six years. Andrew was Chief 

and chairman of the audit and 

Executive Officer of interactive 

remuneration committees. He 

retail software developer, 

was also a non-executive director 

Unipower Solutions and Head 

at Wolfson Microelectronics 

of Retail and CPG for EMEA, a 

Plc and was previously senior 

NYSE-listed advanced analytics 

independent director and the 

business, FICO, before joining 

audit committee chairman prior 

Keywords as its Chief Executive 

to its sale to Cirrus Logic Inc. 

Officer in April 2009.

Ross was appointed Director 

and Chairman of Keywords prior 

to the flotation in July 2013.

industry. David was the Managing 

Director for Sony Computer 

Entertainment (PlayStation) 

from 1995 until his appointment 

as its Executive Vice President 

in 1999 and President in 2003. 

Throughout his career, David 

has developed knowledge of 

the various working styles of 

European, American and Asian 

corporations. He was appointed 

to the Board of Keywords Studios 

Limited on 29 May 2013.

Giorgio Guastalla (49)
Non-Executive Director

Georges Fornay (61)
Independent Non-
Executive Director

Giorgio Guastalla is co-founder 
of Keywords. Prior to establishing 
Keywords in Ireland in 1998, 
Giorgio held various positions 
in marketing and IT at Brent 
International PLC based in the  
US, Spain, the UK and France. 
In 2002 Giorgio founded 
Italicatessen Ltd, a company 
operating in the food sector. 
Giorgio was CEO of Keywords 
until 2009 before concentrating 
on his other business interests 
and moving to a Non-Executive 
Director role at Keywords Studios.

Georges has over 30 years’ 
experience in the technology and 
video games sectors and currently 
sits on the board of France’s 
second largest Independent 
games publisher, Focus Home 
Interactive, which is listed on 
the Alternext. Georges worked 
in senior management at Sony 
Computer Entertainment from 
1995 to 2011, including as CEO 
of the French and Swiss divisions 
and culminating as the Senior 
Vice President from 2004-2011. 
During this time he oversaw 
the launch of the PlayStation 
Portable and PlayStation 3. 
Prior to this, Georges spent 
nine years at Commodore, the 
last five years of which were as 
CEO of Commodore France PC 
Manufacturing and Distribution. 
Georges has also held significant 
industry-wide roles including 
four years as President of SELL, 
France’s Union of Entertainment 
Software Publishers, where he 
was responsible for representing 
and advocating the industry’s 
and its 31 members’ interests 
to the government. Georges 
was appointed a Director of 
Keywords in September 2017.

+2

Number of Board 
members joined since 
last year.

Charlotta Ginman (52) 
Independent Non-
Executive Director  
and Chairman of the  
Audit Committee

A fellow of the Institute of 
Chartered Accountants in 
England and Wales, Charlotta  
is Chair of the Audit Committee. 
She is a non-executive Director 
and Chair of the Audit Committee 
of Polar Capital Technology 
Trust plc, Pacific Asset Trust 
plc and Motif Bio plc. She is 
also a non-executive Director 
of Consort Medical plc and 
Unicorn AIM VCT plc. Charlotta 
has held senior positions in 
the investment banking and 
technology/telecom sectors.

As three out of Charlotta’s six 
non-executive directorships 
are with quoted investment 
companies that involve less 
time commitment than trading 
companies, Charlotta is able to 
devote sufficient time to all of 
her appointments. Charlotta 
was appointed a Director of 
Keywords in September 2017.

ANNUAL REPORT AND ACCOUNTS 2017

33

Directors’ Report

The Directors present the Annual Report together with both the audited consolidated financial statements and the parent company (Keywords 
Studios PLC) financial statements for the year ended 31 December 2017.

Disclaimer
The purpose of this Annual Report & Financial Statements is to provide information to the members of the Company. The Annual Report & 
Financial Statements have been prepared for, and only for, the members of the Company, as a body, and no other persons. The Company, its 
Directors and employees, agents or advisers do not accept or assume responsibility to any other person to whom this document is shown or 
into whose hands it may come and any such responsibility or liability is expressly disclaimed.

The Annual Report & Financial Statements contain certain forward-looking statements with respect to the operations, performance and 
financial condition of the Group. By their nature, these statements involve uncertainty since future events and circumstances can cause results 
and developments to differ materially from those anticipated. The forward-looking statements reflect knowledge and information available  
at the date of preparation of this Annual Report & Financial Statements and the Company undertakes no obligation to update these forward-
looking statements. Nothing in this Annual Report & Financial Statements should be construed as a profit forecast. 

Dividends
The results for the year are set out on page 46. Dividends paid and proposed are set out on page 62. The Board is proposing a final dividend  
of 0.98p per share following the payment of an interim dividend of 0.48p per share in October 2017.

Directors and changes to the Board
The Directors of the Company during the year were Ross Graham, Andrew Day, David Reeves, Giorgio Guastalla, Georges Fornay, Charlotta 
Ginman and David Broderick.

Details of members of the Board at 31 December 2017 are set out on pages 32 to 33.

Going concern
In view of the Group’s resources, cash at 31 December 2017 of €30.4m, cash flow from operations in 2017 of €13.6m, and the overall financial 
condition of the Group, the Directors have reasonable expectation that the Group has adequate resources to continue in operation for the 
foreseeable future. For this reason, the Directors continue to adopt the going concern basis in preparing the financial statements.

Political donations
No political donations were made in the year.

Directors and their interests
A list of Directors, their interests in the ordinary share capital of the Company, their interests in its long-term performance share plan and 
details of their options over the ordinary share capital of the Company are given in the Directors’ Remuneration Report on pages 37 to 40.  
No Director had a material interest in any significant contract, other than a service contract or contract for services, with the Company  
or any of its operating companies at any time during the year.

The names of all persons who, at the year end, were Directors of the Company can be found on page 32 under the Board of Directors.

Corporate governance
Compliance with UK Corporate Governance Code
Keywords is committed to high standards of corporate governance throughout the Group. As a company whose shares are traded on AIM, it is 
not required to comply with all the requirements of the UK Corporate Governance Code 2016 (“the Code”). However, the Board recognises the 
importance of, and is committed to, ensuring that effective corporate governance procedures are in place as appropriate for a public company 
of its size and complexity and in the light of the risks and challenges it faces.

The Group’s corporate governance arrangements are set out below:

The Board
The Board is comprised of two Executive and five Non-Executive Directors. The Board considers that Ross Graham, David Reeves, George 
Fornay and Charlotta Ginman are independent in character and judgement and that there are no relationships or circumstances which are 
likely to affect their independent judgement.

The Board is responsible for the overall management of Keywords, our strategy and long-term objectives. It provides leadership to Keywords 
having regard to the interests of shareholders and other stakeholders.

Audit Committee
The Audit Committee is chaired by Charlotta Ginman. Ross Graham and David Reeves are the other Committee members. The Audit Committee  
is responsible for assisting the Board in fulfilling its financial and risk responsibilities. The Audit Committee oversees the financial reporting, risk 
management and internal control procedures. The Audit Committee advises the Board on the appointment and removal of the external auditor 
and discusses the nature, scope and results of the audit with the auditors. The Audit Committee reviews the extent of non-audit services provided 
by the auditors and reviews with them their independence and objectivity.

34

KEYWORDS STUDIOS PLC 

GovernanceRemuneration Committee
The Remuneration Committee is responsible for determining the remuneration of the Chairman, Executive Directors, the Company Secretary 
and senior executives of Keywords.

Governance 
Internal controls and risk management
The Board has overall responsibility for the Group’s system of internal controls. The system is designed to manage, rather than eliminate the 
risk of failure to achieve business objectives, and can only provide reasonable assurance against material misstatement or loss.

The Directors believe that the Group has internal control systems in place appropriate to the size and nature of the business. The key elements are:

•  Group Board Meetings, at a minimum of eight times per year, with reports from and discussions with senior executives on performance and 

key risk areas in the business;

•  Monthly financial reporting, for the Group and for each subsidiary, of actual performance compared to budget and the prior year;
•  Annual budget setting; and
•  A defined organisational structure with appropriate delegation of authority.

Substantial shareholdings
At 31 December 2017, the Company had been notified, in accordance with the Disclosure and Transparency Rules, of the following interests in 
its ordinary share capital:

Name

P.E.Q. Holdings

Octopus Investments

Andrew Day

Hargreaves Hale

Oberweiss Asset Management

BlackRock

T Rowe Price Global Investments

JPMorgan Asset Management

Shares

4,000,736 

3,417,183 

3,386,342 

3,379,398

2,456,091 

2,261,732 

2,135,629 

2,088,897 

%

6.5%

5.5%

5.3%

5.5%

4.0%

3.7%

3.5%

3.4%

Future developments
Important events since the financial year end are described on page 29 of the Strategic Report and future developments are described in the 
strategy section of the Strategic Report on page 10.

People and organisation
Keywords is, and always has been, dependent on the quality and commitment of its entire staff to provide and maintain the high levels of 
services expected by the Groups’ clients.

The average headcount reached a peak of 4,025 in December 2017. Keywords permanent staff complement averaged 3,167 during 2017.  
This permanent headcount is supplemented with employees on short-term contracts as activity changes throughout the year.

The Group continues to give full and fair consideration to applications for employment made by disabled persons, having regard to their 
respective aptitudes and abilities. The policy includes, where practicable, the continued employment of those who may become disabled 
during their employment and the provision of training and career development and promotion, where appropriate. The Group has continued 
its policy of employee involvement by making information available to employees on matters of concern to them. Many employees are 
stakeholders in the Company through participation in share option schemes and a long-term performance share plan. 

The Group has not disclosed further details on employment of disabled persons or employee involvement as it has fewer than 250 employees 
within the UK.

Corporate responsibility
Keywords seeks to be a socially responsible Group which has a positive impact on the communities in which operates. By the nature of the 
business, we employ a diverse workforce, with many nationalities. No discrimination is tolerated and we endeavour to give all employees the 
opportunity to develop their capabilities. We provide an excellent working environment, the latest technology and appropriate training.

ANNUAL REPORT AND ACCOUNTS 2017

35

Directors’ Report continued

Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual Report & Financial Statements.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have prepared the 
Group and Company financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European 
Union (“EU”).

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the 
state of affairs of the Company and the Group and of the profit or loss of the Group for that period. The Directors are also required to prepare 
financial statements in accordance with the rules of the London Stock Exchange for companies trading securities on the Alternative Investment 
Market.

In preparing these financial statements the Directors are required to:

•  Select suitable accounting policies and then apply them consistently;
•  Make judgements and estimates that are reasonable and prudent;
•  State whether IFRS as adopted by the EU have been followed, subject to any material departures disclosed and explained in the Group and 

Company financial statements respectively; and

•  Prepare the financial statements on a going concern basis, unless it is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial 
statements and the Directors’ remuneration report comply with the Companies Act 2006. They are also responsible for safeguarding the assets of 
the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors as at the date of this report, whose names and functions are listed in the Board of Directors on page 32, confirm that:

•  So far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
•  The Director has taken all the steps that he or she ought to have taken as a Director in order to make himself/herself aware of any relevant 

audit information and to establish that the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

Website publication
The Directors are responsible for ensuring the Annual Report and Financial Statements are made available on a website. Financial statements 
are published on the Group’s websites in accordance with legislation in the United Kingdom governing the preparation and dissemination  
of financial statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the Group’s websites is the 
responsibility of the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

By order of the Board

David Broderick
Company Secretary
9 April 2018

36

KEYWORDS STUDIOS PLC 

GovernanceDirectors’ Remuneration Report

Dear fellow shareholder,
It is my pleasure to present the Directors’ Remuneration Report for the period ended 31 December 2017.

It is my hope that you find this a clear and comprehensive report and I look forward to hearing the views of our investors on the  
information presented here over the coming months. We will carefully monitor emerging practice in this area as well as guidance  
from investor representative groups.

We operate a simple remuneration structure made up of base salary and benefits, a bonus plan and share option scheme, and a long-term 
incentive plan, which provide a clear link between pay and our key strategic priorities.

The Board of Directors
The Board of Directors have a duty to act in the best interests of their shareholders when determining remuneration. It is their responsibility  
to promote the long-term success of the Company while also considering the employees, suppliers, customers and other external factors which 
may be impacted by remuneration decisions.

Executive Directors will be responsible for developing and implementing remuneration strategy for the Group. Non-Executive Directors will be 
responsible for constructively reviewing and contributing to this strategy.

The Remuneration Committee
The members of the Remuneration Committee are David Reeves (Committee Chairman), Giorgio Guastalla, Charlotta Ginman and Ross Graham. 
The members are all Independent Non-Executive Directors with the exception of Giorgio Guastalla, who, as founder and with a shareholding of 
>5% is not considered independent under the Code. Other members of the Board may attend the Committee’s meetings at the request of the 
Committee Chairman.

The remit of the Committee is primarily to determine and agree with the Board the framework or broad policy for the remuneration of the 
Company’s Executive Directors and the Senior Management of the Group. 

Non-Executive Directors, who are the members of the Remuneration Committee, are responsible for Executive remuneration. The remuneration 
of the Chairman of the Board is determined by the Executive Directors with the Remuneration Committee Chairman. The remuneration of the 
Non-Executives is a matter for the Executive members of the Board.

No Director or Senior Manager is involved in any discussion or decision about his own remuneration.

Meetings
The Remuneration Committee is planned to meet at least three times a year. In the year ended 31 December 2017, the Remuneration Committee 
met on three occasions.

Directors’ emoluments and pension contributions
The aggregate remuneration for the Directors of the Company, for service in all capacities for the period year ended 31 December 2017 was 
€681,818 (2016: €650,432).

The remuneration paid to Non-Executive Directors for the year ended 31 December 2017 is set out in detail in the table below. Non-Executive 
Directors are paid a basic fee for carrying out their duties, together with additional fees being paid in respect of Board Committees and other 
responsibilities. Any reasonable business expenses (including tax thereon) may be reimbursed. 

Andrew Day
David Broderick
David Reeves
Giorgio Guastalla
Ross Graham
Charlotta Ginman*
Georges Fornay*
Andrew Lawton**

Salary  
or fees

208,925 
141,830 
64,468 
48,691 
69,244 
21,742 
17,603 
– 

62,677 
43,050 
– 
– 
– 
– 
– 
–

572,504 

105,727 

Joined 01 September 2017.
* 
**  Resigned 03 October 2016. 

2017

Bonus

Pension

Share 
options

2016

Bonus

Pension

Share  
options

– 
3,587 
– 
– 
– 
– 
–
– 

3,587 

– 
– 
– 
– 
– 
– 
– 
– 

– 

Total

271,602 
188,467 
64,468 
48,691 
69,244 
21,742 
17,603 
– 

Salary  
or fees

204,025 
36,218 
63,819 
46,926 
67,736 
– 
– 
107,113 

61,208 
10,865 
– 
– 
– 
–
–
52,521 

681,818 

525,838 

124,594 

– 
– 
– 
– 
– 
–
–
– 

– 

– 
– 
– 
– 
– 
–
–
– 

– 

Total

265,233 
47,083 
63,819 
46,926 
67,736 
–
–
159,634 

650,432 

ANNUAL REPORT AND ACCOUNTS 2017

37

Directors’ Remuneration Report continued

Directors’ interest in shares
The interests of each person who was a Director of the Company as at 31 December 2017 (together with interests held by his or her connected 
persons) were:

2017 
Number

2016 
Number

Giorgio Guastalla 1
Andrew Day
Ross Graham 
David Reeves
Georges Fornay
Charlotta Ginman

3,600,662 
3,296,573 
58,440
32,400 
3,142 
1,071 

7,180,862 
3,796,573 
58,440
28,732 
– 
– 

6,992,288 

11,064,607 

(1)  Giorgio Guastalla’s indirect shareholding arises out of his 90% holding in P.E.Q. Holdings Limited.

The outstanding awards granted to each director of the Company are as follows.

Long-Term Investment Plan

Andrew Day

David Broderick

Share Option Plan

Andrew Day

Start of year 
Number

86,593
35,000
60,000
–
30,000
–

211,593

Start of year 
Number

21,167
21,167
21,168

63,502

Awarded 
Number

–
–
–
52,000
–
30,000

82,000

Exercised 
Number

Lapsed 
Number

–
–
–
–
–
–

–

–
–
–
–
–
–

–

Awarded 
Number

Exercised 
Number

Lapsed 
Number

–
–
–

–

–
–
–

–

–
–
–

–

End of year 
Number

86,593
35,000
60,000
52,000
30,000
30,000

293,593

End of year 
Number

21,167
21,167
21,168

63,502

Vesting 
date

12 Jul 2016
01 Jun 2018
10 May 2019
15 May 2020
03 Oct 2019
15 May 2020

Vesting 
date

12 Jul 2015
12 Jul 2016
12 Jul 2017

Awards of shares have vested or will vest on the dates shown subject to meeting the performance criteria, of which the only vesting condition is 
continuous service. In the event that a Director ceases to be an employee of the Group for reasons other than death, retirement, redundancy, 
injury, ill-health or disability before the vesting date, then the rights to the award will lapse, unless the Remuneration Committee determines 
otherwise. The Option shall lapse the day before the seventh anniversary of the Date of Grant, assuming it is not exercised before then and no 
event occurs to cause it to lapse earlier under the Rules. The fair value of the option is amortised over the vesting period, with one-third of the 
options vesting after two years, one-third after three years and the balance vests after four years.

Awards are not subject to further performance conditions once granted.

Transactions with Directors
During the year, there were no material transactions between the Company and the Directors, other than their emoluments.

All transactions between the Group and the Directors are set out in the Notes to the Financial Statements, including note 22 on related party 
transactions.

David Reeves 
Chairman of the Remuneration Committee

38

KEYWORDS STUDIOS PLC 

Governance 
 
Directors’ Remuneration Policy Report

Policy and principles
The Remuneration Committee determines the Company’s policy on the structure of Executive Directors’ and if required, senior management’s 
remuneration. The objectives of this policy are to:

•  Reward Executive Directors and senior management in a manner that ensures that they are properly incentivised and motivated to perform 

in the best interests of shareholders.

•  Provide a level of remuneration required to attract and motivate high-calibre Executive Directors and senior management of appropriate calibre.
•  Encourage value creation through consistent and transparent alignment of incentive arrangements with the agreed company strategy over 

the long term.

•  Ensure the total remuneration packages awarded to Executive Directors, comprising both performance-related and non-performance-related 
remuneration, is designed to motivate the individual, align interests with shareholders and comply with corporate governance best practice.

The Board and the Remuneration Committee believe the foregoing objectives are best achieved by a remuneration structure whereby: 

•  Basic pay is set at a below median level albeit sufficient for the challenges and pressures of the role.
•  Annual bonuses are set at modest levels with a maximum of 30% of basic on the premise that an annual bonus doesn’t influence the 

behaviour or commitment of a senior executive.

•  Long-term incentives are the means by which executives can earn significant rewards if, but only if, shareholders likewise have obtained  

a good return. 

Remuneration components
Various remuneration components are combined to ensure an appropriate and balanced remuneration package which reflects the size and 
importance of the business unit, the executive’s experience, responsibility and position in the Company as well as market practice. For this the 
Remuneration Committee takes into account the performance of the individual, comparisons with peer companies and, where considered 
appropriate, reports from external independent consultants.

The remuneration components are comprised of the following elements:

•  Fixed remuneration (basic salary);
•  Performance-based remuneration (variable salary in the form of an annual bonus);
•  Pension contribution;
•  Other benefits; and
•  Long-term incentives (in the form of performance shares or share options).

For Non-Executive Directors there is only one component, a base fee determined by the Executive Directors.

Basic salaries and benefits
Basic salaries are initially determined to reflect the role, and the responsibility of the individual within that role, while also upholding the 
principle of paying no more than is necessary (below the median).

The basic salaries of Executive Directors and senior management are reviewed annually having regard to personal performance, Company 
performance, significant changes in their responsibilities and competitive market practice. With effect from 27 March 2018 salary increases of 
10% have been awarded to the Executive Directors, Andrew Day and David Broderick. These are explained by the very material rise in the size of 
the business year-on-year. Even after the salary increases both Executive Directors have a base salary and maximum bonus below the median 
salary for a company of equivalent size and therefore are in line with the Remuneration Policy as set out elsewhere.

Performance-based (annual) bonus
Under current arrangements, which will be reviewed annually by the Remuneration Committee, Executive Directors and senior management are 
eligible to participate in a bonus scheme. The bonus amount is a percentage of salary of up to 30% which is subject to the attainment of specific 
targets set for each individual. The portion of bonus earned in any one year depends on the Remuneration Committee’s assessment of each 
individual’s performance and the overall performance of the Company against predetermined turnover and profitability targets for the year.

Performance targets are weighted 80% towards the Company’s financial performance and 20% towards personal performance (however, if the 
Company’s financial performance is considered to be unsatisfactory the 20% for personal performance is likely to be foregone).

The Remuneration Committee will review targets and the weighting of performance measures each year.

The bonus may not exceed the agreed percentage of the fixed salary, which level can only be achieved at a weighted target achievement of 100%. 

Pension contribution
At the discretion of the Remuneration Committee the executive directors and senior management may participate in a pension scheme 
facilitated by the Company. The Company does not operate any pension scheme or make pension provision for Non-Executive Directors.

ANNUAL REPORT AND ACCOUNTS 2017

39

Directors’ Remuneration Policy Report continued

Benefits
During the period since incorporation, the Company has not contributed to any employment related benefits. 

Long-term incentives
Share options
Share options programmes are in place for permanent members of staff, including the Senior Management. The focus of the share option 
programmes is to retain talent and create long-term shareholder value consistent with fulfilment of the Company’s long-term strategic goals.

Long-Term Incentive Plan (“LTIP”)
The purpose of the LTIP is to incentivise delivery against total shareholder return. Share awards further the alignment of executives’ and 
shareholders’ interests.

LTIP grants are made annually to a range of senior employees across the Company. Awards are made in the form of nil-value share options which 
vest subject to performance conditions. Performance conditions are measured over three financial years and are not retested. Conditions are 
reviewed annually. 

Leaver treatment
Fair treatment will be extended to departing executives. Executives who resign or are dismissed for cause are, by default, not eligible for an 
annual bonus if they have left or are under notice at date of payment, and forfeit all unvested share options or LTIP shares.

At the Committee’s discretion good leavers (normally including such circumstances as retirement, death, disability and redundancy) may be  
eligible for an annual bonus for the proportion of the bonus year served. However, performance will be tested in line with the normal performance 
schedule. Similarly good leavers, including those who have served as Executive Directors, may be allowed to exercise a proportion of unvested 
share options or LTIPs post-termination when, or to the extent that, the underlying options or LTIPs meet the performance criteria for vesting.

2013-15 LTIP

•  Awards of nil-cost options vesting after three-years,  
subject to three-year TSR performance vs. Numis  
Small Cap (excluding Investment Trusts) Index.

•  1/3 vests for achieving Index +10%, 2/3 for  
Index +20% and full vesting for Index +30%  
over three-years.

2016-17 LTIP

•  Awards of nil-cost options vesting after three-years,  
subject to three-year TSR performance vs. Numis  
Small Cap (excluding Investment Trusts) Index.
•  10% vests for performance in line with the Index  
with full vesting for outperforming the index by  
45% over the three-year performance period.

g
n
i
t
g
s
n
e
i
v
t
s
%
e
v
%

g
n
i
t
g
s
n
e
i
v
t
s
%
e
v
%

100%

100%

67%

67%

33%

33%

0%

0%

100%

100%

10%
0%
10%
0%

Index +10% Index +20% Index +30%

Index +10% Index +20% Index +30%
3-year TSR vs. Numis SC Index

3-year TSR vs. Numis SC Index

Index

145% of Index

145% of Index
3-year TSR vs. Numis SC Index

Index

Options

•  Awards of fair market value options vesting 1/3 p.a. after two, three and four years from grant, subject to continued 

3-year TSR vs. Numis SC Index

employment only.

40

KEYWORDS STUDIOS PLC 

Governance 
 
 
 
Independent Auditor’s Report 
to the Members of Keywords Studios PLC

Opinion
We have audited the financial statements of Keywords Studios PLC (the “parent company”) and its subsidiaries (the “Group”) for the year ended 
31 December 2017 which comprise the Group and Parent Company Statements of Financial Position, the Group Statement of Comprehensive 
Income, the Group and Parent Company Statements of Cash Flows, The Group and Parent Company Statements of Changes in Equity, and the 
Notes to the Financial Statements including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the financial statements is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied 
in accordance with the provisions of the Companies Act 2006.

In our opinion: 

• 

• 
• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 December 2017 and 
of the Group’s profit for the year then ended;
the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as 
applied in accordance with the provisions of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are 
independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, 
including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with  
these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where: 

• 
• 

the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the 
Group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve months 
from the date when the financial statements are authorised for issue.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements  
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts  
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

1  Revenue recognition – cut-off 
Key audit matter
Although the majority of the Groups revenue contracts are reasonably straightforward and non-complex in nature, there is a material work in 
progress balance as at 31 December 2017 (€5.1m). We focused on this area due to the risk of management manipulation of the timing of revenue 
recognition and the cut-off relating to work in progress at the year end. 

Related disclosures
Refer to note 2 of the accompanying financial statements for the accounting policies of the Group in relation to Revenue Recognition. 

Audit response
We have designed our audit procedures to ensure that for each material revenue stream, the correct accounting procedures have been applied and 
revenue has been recognised correctly in accordance with the Group Revenue Recognition policy. We have completed a substantive based audit 
approach across all full scope locations and completed specific audit procedures on a sample basis on less significant components of the Group. 

Our procedures included validating a sample of transactions both throughout the year and around the year end, to ensure that the stage of 
completion and therefore work in progress is reflective of the underling project status. We have validated these transactions to sales orders 
and contracts from customers, project status evidence, and subsequent billing. When examining samples of transactions around the year end 
we have ensured that the revenue has been recognised in the correct period. 

ANNUAL REPORT AND ACCOUNTS 2017

41

Independent Auditor’s Report continued
to the Members of Keywords Studios PLC

2  Business combinations
Key audit matter
The Group has entered into a significant number of acquisitions and business combinations throughout the year, which have had a material 
and extensive impact on the Groups’ financial performance and position. 

Following the purchase price allocations (in which identifiable assets and liabilities assumed were recognised at fair value), €66.8m of goodwill 
has been recognised. The fair value of certain identifiable assets acquired and liabilities assumed in a business combination is different from 
their carrying amounts in the acquired statements of financial position which can give rise to fair value adjustments as part of the purchase price 
allocations of these business combinations. Accordingly, the cumulative acquisitions are material and significant judgement is required in relation 
to the purchase price allocations including the resulting goodwill.

Management, determined the fair value of the identifiable assets and liabilities and notably the value of the customer relationships. The valuation 
of these assets were primarily based upon the expected future cash flows related to these acquisitions. 

A number of these acquisitions have also included deferred consideration in the form of shares and other cash payments at future dates, which 
add further complexity with regard to the acquisition date fair value of such consideration as part of the consideration transferred in exchange 
for the acquisitions and business combinations. 

Related disclosures
Refer to note 2 of the accompanying financial statements for the accounting policy in relation to business combinations. In addition, detailed 
disclosures have been made in relation to each business combination in note 28 to the financial statements. 

Audit response
We have reviewed the underlying contracts and share purchase agreements to each acquisition to ensure that the basis for treatment of the 
acquisitions is in accordance with the accounting policy and International Financial Reporting Standard 3 – Business Combinations. 

We have assessed the carrying value of each material balance at the date of acquisition, and have reviewed managements’ assessments of the 
fair value of the asset and liabilities acquired, and in particular, the methodology applied in the valuation of intangible assets and goodwill. 

Our procedures include:

•  We reviewed the methodology applied to identify the categories of intangible assets;
•  We validated that the cash flow forecasts used in the valuation are consistent with information approved by the Board and have reviewed 
the historical accuracy of management’s forecasts in order to assess the reliance which can be placed upon managements forecasting; 
•  We have challenged the key assumptions such as the growth factors and discount rates by comparing them to relevant market rates and 

historic acquisitions to verify that management had been consistent in its approach to valuations; and

•  We evaluated the adequacy of the acquisition disclosures in the Group’s financial statements.

In addition, we have examined the terms of all business combinations to ensure that the fair value of any deferred/contingent consideration is 
treated appropriately in accordance with the Group accounting policy and IFRS 3.

We also examined the key post-combination employment contracts of former shareholders of the acquired entities, reviewing the substance of 
the transactions in order to ensure they have been appropriately accounted for in line with the Group accounting policy and the requirements 
of IFRS 3. 

42

KEYWORDS STUDIOS PLC 

Financial Statements3  Valuation of goodwill and intangible assets
Key audit matter
As a result of both the current year, and prior year acquisitions, the Group has amassed significant intangible assets and goodwill balances. 
These balances are material to the financial statements, with goodwill carrying value of €109m, and intangibles carrying value of €23.5m. 

Goodwill is tested for impairment at least on an annual basis. Other intangible assets are tested for impairment when a triggering event has 
been identified that indicates the carrying amount may not be recoverable. The valuation of goodwill and other intangible assets is significant 
to our audit due to the fact that the impairment test calculations are based on several key assumptions which are estimated by management, 
and are by nature judgemental. Key assumptions include the expected future cash flows for the forecasting period, the discount rates and 
perpetual growth rate.

The Directors have concluded that there is one cash generating unit (“CGU”) in the Group, for the purposes of impairment assessment. 

Disclosures relating to impairment of goodwill and other intangible assets are enclosed in note 11 to the consolidated financial statements.

Related disclosures
Refer to note 2 of the accompanying financial statements for the accounting policy in relation to business combinations, intangible assets and 
goodwill. In addition, detailed disclosures have been made in relation to each business combination in note 28 to the financial statements. 
Detailed disclosures are made in note 11 relating to goodwill, and note 12 in relation to intangible assets. 

Audit response
We have reviewed management’s assessment of the carrying value of goodwill and intangible assets. We have challenged the Directors 
assumptions in relation to CGU identification, cash flow forecasting, discount rates applied, and future growth rates. 

Our procedures included:

•  We have validated that the CGU identified is the lowest level at which management monitors goodwill and intangible assets;
•  We have verified the accuracy of the cash flow forecasts used, and ensured that these represent those which are reviewed by the Board; 
•  We have reviewed and assessed the accuracy of the historical forecasts prepared by the Group to ensure that reliance can be placed upon 

their accuracy;

•  We have assessed the key estimates and inputs into the discounted cash flow models, including the growth rates assumed, and verified this 

where possible to supporting evidence such as post year-end activities; 

•  We have completed our own sensitivity analyses in relation to the cash flow models and have stress tested all key assumptions used; and
•  We have considered the appropriateness of the disclosures relating to the valuation of goodwill and intangible assets in the financial statements. 

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluation the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users that 
are taken on the basis of the financial statements. 

Importantly, misstatements below these levels will not necessarily be evaluated as immaterial, as we also take into account the nature of identified 
misstatements, and in particular the circumstances of their occurrence, when evaluating their effect on the financial statements as a whole.

We determined materiality for the financial statements as a whole to be €1.2m, which represents 10% of profit before income tax and represents 
less than 1% of equity. We consider profit before income tax to be the most significant determinant of the Group’s financial performance used by 
shareholders and other users and therefore consider this as an appropriate basis for materiality. Our materiality is higher than the level we set 
for the year ended 31 December 2016 (€0.9m), due to the higher profits of the Group. 

We agreed with the Audit Committee that we would report to the Committee all individual differences identified during the course of our  
audit in excess of €60,000 (2016: €47,000). We also agreed to report differences below this threshold that, in our view, warranted reporting  
on qualitative grounds. 

ANNUAL REPORT AND ACCOUNTS 2017

43

Independent Auditor’s Report continued
to the Members of Keywords Studios PLC

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group-wide controls, and 
assessing the risks of material misstatement identified at Group level. The Group has operations in 21 locations, and 55 wholly owned 
subsidiary entities. 

Based on that assessment, we have completed full scope audit procedures in relation to the following entities; Keywords Studios PLC, VMC 
Consulting Corporation, Volt Canada Inc, Volt Canada Sciences BC, Keywords International Inc, Synthesis SGSS, Sillabit S.R.L and Binari Sonori 
S.R.L. In addition, specific audit procedures have been completed in relation to certain material balances and transaction streams in Babel 
Games Services Inc, Kite Team SRL, GVGS Europe Inc and Keywords International Co. Limited (Japan) and Sperasoft Inc, Sperasoft Studio LLC, 
and Alchemic Dream Inc. The above entities represent 75% of Group revenues and 87% of Group profits before tax.

Whilst materiality for the financial statements as a whole was €1.2m, each component of the Group was audited to a lower level of materiality. 

Audits of these components were performed at a materiality level calculated by reference to a proportion of Group materiality appropriate to 
the relative scale of the business concerned. 

The Group auditor, BDO Dublin, has audited Keywords Studios PLC, Keywords International Limited, Keywords International Inc, VMC Consulting 
Corporation and Volt Canada Inc directly. Their involvement in the work performed by other component auditors varies by location and involves, 
at a minimum, direction of the audit procedures to be completed, and review of the reports received in relation to the results of the audit work 
undertaken by component audit teams. 

In the current year, the Senior Statutory auditor or senior members of the Group audit team have visited the following reporting locations on 
planned visits: Japan (Keywords International Co. Limited) and Spain (Kite Team SL). These visits are to direct and review the work performed 
by component auditors. 

At the parent company level we have also tested the consolidation process and carried out additional procedures to confirm our conclusion 
that there were no significant risks of material misstatement of the aggregated financial information of the remaining components not subject 
to full scope or specific procedures. 

Other information
The Directors are responsible for the other information. The other information comprises the information included in the Annual Report, other 
than the financial statements and our Auditor’s Report thereon. Our opinion on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to 
be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether 
there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to 
report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:

• 

• 

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared 
is consistent with the financial statements; and
the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the audit, 
we have not identified material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if,  
in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or

• 
•  certain disclosures of Directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit.

44

KEYWORDS STUDIOS PLC 

Financial StatementsResponsibilities of Directors
As explained more fully in the Directors’ Responsibilities Statement set out on page 36, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an Auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance,  
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor’s Report.

Teresa Morahan (Senior Statutory Auditor)
For and on behalf of BDO, Statutory Auditor
Dublin 2, 
Ireland 
9 April 2018

ANNUAL REPORT AND ACCOUNTS 2017

45

Consolidated Statement of Comprehensive Income

Years ended 31 December

Note

4

5

17

6

6

7

19

8

8

2017
€’000

151,430
(96,345)
55,085

(1,426)
(3,016)
(3,038)

(7,480)
(31,170)

(38,650)

16,435

26
(4,467)

11,994
(4,731)

7,263

(893)
(25)

(3,598)

2,747

7,263
–

7,263

2,747
–

2,747

€ Cent

12.37
11.87

2016
€’000

96,585
(59,907)
36,678

(686)
(1,316)
(1,629)

(3,631)
(21,588)

(25,219)

11,459

94
(2,118)

9,435
(3,223)

6,212

–
(63)

489

6,638

6,273
(61)

6,212

6,699
(61)

6,638

€ Cent

11.22
10.87

Revenues
Cost of sales
Gross profit

Share option expense
Costs of acquisition and integration
Amortisation of intangible assets

Total of items excluded from adjusted profit measures
Other administration expenses

Administrative expenses

Operating profit

Financing income
Financing cost

Profit before taxation
Tax expense

Profit

Other comprehensive income:
Items that will not be reclassified subsequently to profit of loss
Exchange gains/(loss) on capital investments
Actuarial loss on defined benefit
Items that may be reclassified subsequently to profit of loss
Exchange gains/(loss) on translation of foreign operations

Total comprehensive income:

Profit for the period attributable to:
Owners of the parent
Non-controlling interest

Total comprehensive income attributable to:
Owners of the parent
Non-controlling interest

Earnings per share

Basic earnings per ordinary share (€ cent)
Diluted earnings per ordinary share (€ cent)

The notes set from page 53 onwards form an integral part of these consolidated financial statements.

On Behalf of the Board 

Andrew Day 
Director 
9 April 2018

David Broderick
Director

46

KEYWORDS STUDIOS PLC 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position

Note

2017
€’000

Non-current assets
Property, plant and equipment
Goodwill
Intangible assets
Deferred tax assets

Current assets
Trade receivables
Other receivables
Cash and cash equivalents

Total assets

Equity
Share capital
Share capital – to be issued
Share premium
Merger reserve
Foreign exchange reserve
Treasury shares held in EBT
Share option reserve
Retained earnings

Non-controlling interest

Total equity

Current liabilities
Trade payables
Other payables
Loans and borrowings
Corporation tax liabilities

Non-current liabilities
Other payables
Employee Defined Benefit
Loans and borrowings
Deferred tax liabilities

Total equity and liabilities

13

11

12

26

14

15

16

18

20

18

19

20

26

2016
€’000

5,498
46,799
8,696
880

61,873

13,879
7,778
17,020

38,677

10,111
109,007
23,548
1,206

143,872

27,473
22,335
30,374

80,182

224,054

100,550

737
11,739
102,054
28,878
(3,504)
(1,997)
2,545
20,679

161,131
–

161,131

7,310
23,005
18,943
3,245

52,503

1,233
1,055
337
7,795

10,420

224,054

654
8,792
19,983
22,109
987
(1,434)
1,305
14,308

66,704
–

66,704

4,822
12,431
8,025
2,552

27,830

1,592
826
345
3,253

6,016

100,550

The notes set from page 53 onwards form an integral part of these consolidated financial statements. The financial statements were approved 
and authorised for issue by the Board on 9 April 2018.

On Behalf of the Board 

Andrew Day 
Director 
9 April 2018

David Broderick
Director

ANNUAL REPORT AND ACCOUNTS 2017

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity

Share
capital
€’000

646 
–
–

–

–
–
–
–
4 

1 

–

–

–

1 
–

1 

–

Shares
to be 
issued
€’000

– 
–
–

–

–
–
–
–
–

–

6,906 

1,886 

–

–
–

–

–

Balance at 1 January 2016
Profit for the period
Other comprehensive income

Total comprehensive income for 

the period

Contributions by and 

contributions to the owners:

Share option expense
Share options exercised
Dividends paid
Treasury shares ringfenced for EBT
Shares issued for cash
Shares issued upon acquisition – 

Volta Creation Inc

Shares to be issued (Synthesis 

acquisition)

Shares to be issued (Mindwalk 

acquisition)

Elimination of Minority Interest in 

Kite Team

Shares Issued on settlement with 

Kite Team

Keywords France Incorporation
Shares issued upon acquisition – 

Player Research Ltd

Shares issued upon acquisition – 

Sonox Audio Solutions SL

Contributions by and 

Foreign
exchange
reserve
€’000

498 
–
489 

Treasury
shares 
held
in EBT
€’000

(804)
–
–

Share
option
reserve
€’000

Retained
earnings
€’000

Total 
attributable
to equity
holders of 
parent
€’000

Non-
controlling 
interest
€’000

Total
equity
€’000

619  10,293 
6,273 
(63)

–
–

51,903 
6,273 
426 

(1,309) 50,594 
6,212 
426 

(61)
–

Share
premium
€’000

Merger
reserve
€’000

18,542  22,109 
–
–

–
–

489 

–

–

6,210 

6,699 

(61)

6,638 

–

–
–
–
–
643 

169 

–

–

–

149 
–

331 

149 

–

–
–
–
–
–

–

–

–

–

–
–

–

–

–

–
–
–
–
–

–

–

–

–

–
–

–

–

–

–
(632)
–
2 
–

686 
–
–
–
–

–
–
(825)
–
–

686 
(632)
(825)
2 
647 

170 

6,906 

1,886 

–
–
–
–
–

–

–

–

686 
(632)
(825)
2 
647 

170 

6,906 

1,886 

–

–

–

(1,370)

(1,370)

1,370 

–

–
–

–

–

150 
–

332 

149 

–
–

–

–

150 
–

332 

149 

–

–

–

–

–
–

–

–

–

–

–

–

–
–

–

–

contributions to the owners

7 

8,792 

1,441 

(630)

686 

(2,195)

8,102 

1,370 

9,472 

Balance at 31 December 2016

653 

8,792 

19,983  22,109 

987 

(1,434)

1,305  14,308 

66,704 

– 66,704 

Profit for the period 
Other comprehensive income 

Total comprehensive income for 

the year 

Contributions by and 

contributions to the owners: 

Shares issued for cash 
Share option expense 
Share options exercised 
Dividends paid (note 9) 
Shares issued upon acquisition  

– Xloc Inc 

Shares issued upon acquisition 

– GameSim Inc 

Shares issued upon acquisition – LOLA 
Shares issued upon acquisition – d3t 
Shares issued upon acquisition – asrec 
Shares Issued on deferred settlement 

with Synthesis Group

Shares to be issued (Red Hot 

acquisition)

Shares to be issued (Sperasoft 

acquisition) 

Shares to be issued (Around The 

Word & Dune Sound acquisition) 
Reclassification of share premium on 

acquisitions to merger reserve 

Contributions by and 

–
–

–

61 
–
6 
–

–

2 
–
–
–

–
–

–

–
–
–
–

–

–
–
–
–

14 

(3,454)

1,468 

4,133 

800 

–

–

–

–

–
–

–

82,261 
–
608 
–

–
–

–

–
–
–
–

–

–
–
–
–

–

–

–

–

184 

1,392 
168 
686 
101 

3,440 

–

–

–

–
(4,491)

(4,491)

–
–

–

–
–

–

7,263 
(25)

7,263 
(4,516)

7,238 

2,747 

–
–
–
–

–

–
–
–
–

–

–

–

–

–

–
–
(563)
–

–
1,240 
–
–

–
–
–
(867)

82,322 
1,240 
51 
(867)

–

–
–
–
–

–

–

–

–

–

–

–
–
–
–

–

–

–

–

–

–

–
–
–
–

–

–

–

–

–

184 

1,394 
168 
686 
101 

–

1,468 

4,133 

800 

–

–
–

–

7,263 
(4,516)

2,747 

– 82,322 
1,240 
–
51 
–
(867)
–

–

–
–
–
–

–

–

–

–

–

184 

1,394 
168 
686 
101 

–

1,468 

4,133 

800 

–

–

(798)

798 

contributions to the owners 

83 

2,947  82,071 

6,769 

(4,491)

(563)

1,240 

6,371 

94,427 

– 94,427 

Balance at 31 December 2017 

737  11,739  102,054  28,878 

(3,504)

(1,997)

2,545  20,679  161,131 

– 161,131 

48

KEYWORDS STUDIOS PLC 

Financial StatementsConsolidated Statement of Cash Flows

Cash flows from operating activities
Profit after tax 
Income and expenses not affecting operating cash flows
Depreciation
Intangibles amortisation
Income tax expense
Share option expense
Loss on disposal of fixed assets
Fair value adjustment on deferred consideration
Interest receivable
Employee benefit costs
Interest expense
Unrealised foreign exchange losses

Changes in operating assets and liabilities
Decrease/(Increase) in trade receivables
(Increase)/Decrease in other receivables
(Decrease)/Increase in trade and other payables

Income taxes paid

Net cash provided by operating activities

Cash flows from investing activities
Acquisition of subsidiaries net of cash acquired
Acquisition of remaining 50% of Kite 
Settlement of deferred liabilities on acquisitions
Disposal of short-term investments
Acquisition of property, plant and equipment
Interest received
EBT share purchase

Net cash used in investing activities

Cash flows from financing activities
Loan to finance Multimedia Tax Credits
Repayment of loans
Loan to finance acquisitions
Dividends paid
Financing EBT for share options exercised
Shares issued
Interest paid

Net cash provided by financing activities

Increase/(Decrease) in cash and cash equivalents
Exchange (loss)/gain on cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

Note

13

12

7

17

13

30

30

9

6

Years ended 31 December

2017
€’000

7,263

2,730
3,038
4,731
1,426
103
190
(26)
209
388
2,033

14,822

2,506
(5,413)
(82)

(2,989)
(5,454)

13,642

(86,776)
–
(298)
–
(3,803)
26
–

(90,851)

–
(23)
10,250
(867)
(563)
82,936
(279)

91,454

14,245
(891)
17,020

30,374

2016
€’000

6,212

1,803 
1,629 
3,223 
686
–
264
(94)
63
152
55 

7,781

(3,788)
3,245
3,718

3,175
(2,129)

15,039

(19,109)
(1,000)
(995)
27
(2,306)
94
2

(23,287)

(1,157)
(625)
8,000
(825)
(632)
643
(152)

5,252

(2,996)
998
19,018

17,020

ANNUAL REPORT AND ACCOUNTS 2017

49

Company Statement of Financial Position

Non-current assets
Property, plant and equipment
Investment in subsidiaries
Other receivables

Current assets
Other receivables
Cash and cash equivalents

Total assets

Equity
Share capital
Share capital – to be issued
Share premium
Merger reserve – acquisitions
Treasury shares held for EBT
Share option reserve
Retained earnings

Current liabilities
Trade payables
Other payables
Loans and borrowings
Corporation tax liabilities

Non-current liabilities
Other payables

Total equity and liabilities

Note

21

15

15

16

18

20

18

2017
€’000

1
30,659
3,300

33,960

129,153
6,261

135,414

169,374

737
11,739
102,054
34,561
(1,997)
2,545
(311)

149,328

215
1,578
18,250
3

20,046

–

169,374

2016
€’000

2
30,659
4,243

34,904

22,088
946

23,034

57,938

654
8,792
19,983
27,792
(1,434)
1,305
(8,605)

48,487

175
414
8,000
2

8,591

860

57,938

In accordance with Companies Act 2006, the Company is availing of the exemption from presenting its individual Statement of Comprehensive 
Income to the Annual General Meeting and from filing it with Companies House. The amount of profit/(loss) after tax dealt with in the parent 
undertaking is €9,161k (2016: loss (€5,182k).

The notes on pages 53 to 96 form an integral part of these financial statements. The financial statements were approved and authorised for 
issue by the Board on 9 April 2018.

On Behalf of the Board 

Andrew Day 
Director 
9 April 2018

David Broderick
Director

50

KEYWORDS STUDIOS PLC 

Financial Statements 
 
 
 
 
 
 
Company Statement of Changes in Equity

Balance at 1 January 2016
Loss for the period

Total comprehensive income for the year
Contributions by and contributions to 

the owners:

Share option expense
Share options exercised
Dividends paid (note 9)
Treasury shares ringfenced for EBT
Shares issued for cash – Numis Warrants
Shares issued upon acquisition – Volta Creation Inc
Shares to be issued (Synthesis Acquisition) 
Shares to be issued (Mindwalk Acquisition) 
Acquisition of Kite Team Final 50% (note 16)
Keywords France Incorporation
Shares issued upon acquisition – Player Research Ltd
Shares issued upon acquisition – Sonox Audio 

Solutions SL

Contributions by and contributions to the owners

646
–

–

–
–
–
–
5
1
–
–
1
–
1

–

8

Share
capital
€’000

Shares
to be issued
€’000

Share
premium
€’000

18,542
–

–

–
–
–
–
643
169
–
–
149
–
331

149

–
–

–

–
–
–
–
–
–
6,906
1,886
–
–
–

–

8,792

1,441

Merger
reserve
€’000

27,792
–

–

–
–
–
–
–
–
–
–
–
–
–

–

–

Treasury
shares held
for EBT
€’000

(804)
–

–

–
(632)
–
2
–
–
–
–
–
–
–

–

(630)

Share
option
reserve
€’000

619
–

Retained
earnings
€’000

Total
equity
€’000

(2,598)
(5,182)

44,197 
(5,182)

–

(5,182)

(5,182)

686
–
–
–
–
–
–
–
–
–
–

–

686

–
–
(825)
–
–
–
–
–
–
–
–

686
(632)
(825)
2
648
170
6,906
1,886
150
–
332

–

149

(825)

9,472

Balance at 31 December 2016

654

8,792

19,983 

27,792

(1,434)

1,305

(8,605)

48,487

Profit for the period

Total comprehensive income for the year
Contributions by and contributions to 

the owners:

Shares issued for cash
Share option expense (note 17)
Share options exercised
Dividends paid (note 9)
Shares issued upon acquisition – XLOC
Shares issued upon acquisition – GameSim Inc
Shares issued upon acquisition – asrec
Shares issued upon acquisition – d3t
Shares issued upon acquisition of – LOLA
Shares Issued on deferred settlement with 

Synthesis Group

Shares to be issued – Red Hot Acquisition
Shares to be issued – Around the Word Acquisition
Shares to be issued – Sperasoft Acquisition
Reclassification of share premium on acquisitions to 

distributable reserves

Contributions by and contributions to the owners

–

–

61
–
6
–
–
2
–
–
–

14
–
–
–

–

83

–

–

–
–
–
–
–
–
–
–
–

(3,454)
1,468
800
4,133

–

–

–

–

82,261
–
608
–
–
–
–
–
–

–
–
–
–

–
–
–
–
184
1,392
101
686
168

3,440
–
–
–

–

(798)

798

–

–

–
–
(563)
–
–
–
–
–
–

–
–
–
–

–

–

–

9,161

9,161

9,161

9,161

–
1,240
–
–
–
–
–
–
–

–
–
–
–

–

–
–
–
(867)
–
–
–
–
–

–
–
–
–

–

82,322
1,240
51
(867)
184
1,394
101
686
168

–
1,468
800
4,133

–

2,947

82,071

6,769

(563)

1,240

(867)

91,680

Balance at 31 December 2017

737

11,739 102,054

34,561

(1,997)

2,545

(311) 149,328

ANNUAL REPORT AND ACCOUNTS 2017

51

Years ended 31 December

2017
€’000

2016
€’000

Note

9,161

(5,182)

–
100
–
(268)
203
366
401

(10,400)
228

(10,172)

–

(610)

–
–
–

–

(85,604)
10,250
(867)
82,936
(563)
(229)

5,923

5,313
948

6,261

4
145
264
(17)
82
–
478

4,199
(304)

3,895

(4)

(813)

(2)
17
2

17

(18,030)
8,000
(825)
1,449
(492)
(14)

(9,912)

(10,708)
11,656

948

9

Company Statement of Cash Flows

Cash flows from operating activities
Profit/(Loss) after tax 
Income and expenses not affecting operating cash flows
Income tax expense
Share option expense
Loss on payment of deferred consideration
Interest income
Share issuance costs
Interest expense

Changes in operating assets and liabilities
(Increase)/Decrease in other receivables
Increase/(Decrease) in trade and other payables

Income taxes paid

Net cash used by operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Interest received
EBT share purchase

Net cash provided by investing activities

Cash flows from financing activities
Financing the acquisition of subsidiaries
Loan to finance acquisitions
Dividends paid
Shares issued
Financing EBT for share options exercised
Interest paid

Net cash used in financing activities

Increase/(Decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

52

KEYWORDS STUDIOS PLC 

Financial StatementsNotes Forming Part of the Consolidated and Company Financial Statements

1  Basis of Preparation
Keywords Studios PLC (the “Company”) is a company incorporated in the UK. The consolidated financial statements include the financial 
statements of the Company and its subsidiaries (the “Group”) made up to 31 December 2017. The Group was formed on 8 July 2013 when 
Keywords Studios PLC (formerly Keywords Studios Limited) acquired the entire share capital of Keywords International Limited through the 
issue of 31,901,332 ordinary shares. 

The parent company financial statements present information about the Company as a separate entity and not about its Group.

The consolidated and Company financial statements have been prepared in accordance with International Financial Reporting Standards, 
International Accounting Standards and interpretations (collectively IFRS) issued by the International Accounting Standards Board (IASB) as 
adopted by the European Union (“adopted IFRSs”). 

The financial statements have been prepared in thousands (€’000) and the financial statements are presented in Euro (€) which is the 
functional currency of the Group.

New Standards, Interpretations and Amendments Effective from 1 January 2017
The Group has applied the requirements of IAS 7, Disclosure Initiative, effective from 1 January 2017. The disclosures are included within note 30.

None of the amendments to Standards that are effective from 1 January 2017 had a significant effect on the Group’s financial statements.

New Standards, Interpretations and Amendments Not Yet Effective
Impact of IFRS 9
IFRS 9, Financial Instruments, is mandatorily effective for periods beginning on or after 1 January 2018, with early adoption permitted.  
The Group has not adopted IFRS 9 early, however, is currently assessing the impact of its implementation. 

IFRS 9 establishes the measurement principles for both financial assets and financial liabilities, at both initial recognition and subsequent 
re-measurement. 

Financial assets
The majority of the Group’s financial assets include:

•  Cash;
•  Short-term receivables including trade receivables, accrued income, and multimedia tax credits; and
• 

Intragroup balances and receivables (parent company only).

These assets are considered to be part of the “hold to collect” model, and therefore measured at amortised cost. 

Our financial assets are short-term in their nature, and no receivables have significant credit terms or interest charged accordingly. 

The Group is expecting to apply the simplified approach to applying lifetime expected credit losses on certain financial assets, and while our 
assessment is ongoing, we are not expecting a material difference to the carrying value of our financial assets as a result of the implementation 
of the new standard. 

From the Company Statement of Financial Position perspective, we are assessing the impact which the standard will have on the valuation of 
our receivables due from intergroup entities. 

Financial Liabilities
The most significant of the Group’s financial liabilities include:

•  Bank loans and borrowings;
•  Trade payables; and
•  Contingent consideration arising as part of business combinations. 

The Group expects to continue to value bank loans and borrowings at amortised cost, and to value contingent consideration at fair value 
through profit and loss model (“FVTPL”).

When valuing the financial liabilities under the FVTPL model, the Group will need to assess any changes in its own credit status, however, this is 
not expected to result in any significant changes to the valuation of such financial liabilities. 

Impact of IFRS 15
On review of IFRS 15, Revenue from Contracts with Customers, the five key points to recognise revenue have been assessed: 

Step 1: Identify the contract(s) with a customer;
Step 2: Identify the performance obligations in the contract;
Step 3: Determine the transaction price;
Step 4: Allocate the transaction price to the performance obligations in the contract; and
Step 5: Recognise revenue when (or as) the entity satisfies a performance obligation.

ANNUAL REPORT AND ACCOUNTS 2017

53

Notes Forming Part of the Consolidated and Company Financial Statements continued

1  Basis of Preparation continued
On the basis of the contracts in place, the Group do not envision a material impact on the financial statements once IFRS 15 is implemented. 
However, given the acquisitive nature of the Group, and the new revenue streams, this process of assessment will be ongoing.

Impact of IFRS 16
There are a number of operating leases across the Group. In accordance with IFRS 16 Leases, their change in treatment in the financial 
statements from 1 January 2019 will impact the Statement of Financial Position, increasing both long-term assets and liabilities.

On the adoption of IFRS 16 on Leases on 1 January 2019, the Group will recognise right-of-use assets and related liabilities for all material lease 
arrangements over 12 months in duration. Material lease arrangements in the Group relate primarily to leases on premises. The main impact 
on the financial statements will be to increase both assets and liabilities on the Statement of Financial Position in relation to leases currently 
considered as operating leases at present value. In the Statement of Changes in Equity, leases will be recognised in the future as capital 
expenditure on the purchasing side and will no longer be recorded as operating expenses. As a result the operating expenses under otherwise 
identical circumstances will decrease, while depreciation and amortisation and the interest expense increase. This will lead to an improvement 
in EBITDA. Based on leases outstanding at the end of 2017, the Group’s initial assessment of the impact is that the comparable additional Asset 
and Liability will be in the order of €17m. The Groups’ Cash Flow Statement will include additional detail on the Cash Flow Statement to separate 
Interest repayments and capital repayments on leases.

2  Significant Accounting Policies
Basis of Consolidation
Where the Company has control over an investee, it is classified as a subsidiary. The Company controls an investee if all three of the following 
elements are present: power over the investee, exposure to variable returns from the investee, and the ability of the investor to use its power 
to affect those variable returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these 
elements of control.

De-facto control exists in situations where the Company has the practical ability to direct the relevant activities of the investee without 
holding the majority of the voting rights. In determining whether de-facto control exists the Company considers all relevant facts and 
circumstances, including:

•  The size of the Company’s voting rights relative to both the size and dispersion of other parties who hold voting rights;
•  Substantive potential voting rights held by the Company and by other parties;
•  Other contractual arrangements; and
•  Historic patterns in voting attendance.

The consolidated financial statements present the results of the Company and its subsidiaries (“the Group”) as if they formed a single entity. 
Intercompany transactions and balances between Group companies are eliminated in full.

The acquisition of Keywords International Limited was deemed to be a “combination under common control” as ultimate control before and 
after the acquisition was the same. As a result, these transactions were outside the scope of IFRS 3 “Business combinations” and have been 
accounted for under the principles of merger accounting as set out under UK GAAP from the date on which control is obtained until the date  
on which control ceases. 

As part of the Group reconstruction in 2013, the Company issued 31,901,332 shares at a value of £1.23 each, being the flotation price, as part  
of a share for share exchange with the shareholders of Keywords International Limited. The £0.01 nominal value of the shares issues was 
accounted for in Issued Share Capital. On the 2013 consolidated balance sheet, the difference between the nominal value of shares issued by 
the Company as consideration for the shares in Keywords International Limited, and the nominal value of the shares in Keywords International 
Limited was treated as a merger reserve arising on Group reconstruction. On the Company balance sheet, the excess of net book value of the 
assets held by Keywords International Limited, at the date of the share for share exchange, over the nominal value of the shares issued was 
treated as a merger reserve.

Business Combinations
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Consolidated 
Statement of Financial Position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values  
at the acquisition date. The results of acquired operations are included in the consolidated income statement from the date on which control  
is obtained. They are deconsolidated until the date on which control ceases.

Any contingent consideration payable is recognised at fair value at the acquisition date and is split between current liabilities and long-term 
liabilities depending on when it is due. At each balance sheet date the fair value of the contingent consideration will be revalued and any change 
will be recognised in the Statements of Comprehensive Income. 

For deferred consideration which is to be provided for by the issue of a fixed number of shares at a future defined date, where there is no 
obligation on Keywords to offer a variable number of shares, the deferred consideration is to be classified as an Equity Arrangement and the 
value of the shares is fixed at the date of the acquisition.

54

KEYWORDS STUDIOS PLC 

Financial StatementsGoodwill
Goodwill represents the excess of the cost of a business combination over, in the case of business combinations completed prior to 1 January 
2010, the Group’s interest in the fair value of identifiable assets, liabilities and contingent liabilities acquired and, in the case of business 
combinations completed on or after 1 January 2010, the total acquisition date fair value of the identifiable assets, liabilities and contingent 
liabilities acquired.

For business combinations completed prior to 1 January 2010, cost comprised the fair value of assets given, liabilities assumed and equity 
instruments issued, plus any direct costs of acquisition. Changes in the estimated value of contingent consideration arising on business 
combinations completed by this date were treated as an adjustment to cost and, in consequence, resulted in a change in the carrying value 
of goodwill.

For business combinations completed on or after 1 January 2010, cost comprises the fair value of assets given, liabilities assumed and equity 
instruments issued, plus the amount of any non-controlling interests in the acquiree plus, if the business combination is achieved in stages, the 
fair value of the existing equity interest in the acquiree. Contingent consideration is included in cost at its acquisition date fair value and, in the 
case of contingent consideration classified as a financial liability, re-measured subsequently through profit or loss. For business combinations 
completed on or after 1 January 2010, direct costs of acquisition are recognised immediately as an expense.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated statement of 
comprehensive income.

Intangible Assets
Intangible assets, separately identified from goodwill acquired as part of a business combination, are initially stated at fair value. The fair value 
attributed is determined by discounting the expected future cashflows to be generated from net margin on the business from the main customers 
taken on at acquisition. The assets are amortised over their useful economic lives, which is deemed to be five years.

There are no intangible assets with indefinite useful lives.

Impairment
Impairment tests on goodwill and other intangible assets with indefinite useful economic lives are undertaken annually at the financial year 
end. Other non-financial assets are subject to impairment tests whenever events or changes in circumstances indicate that their carrying 
amount may not be recoverable. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair 
value less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest group  
of assets to which it belongs for which there are separately identifiable cash flows; its cash generating units (“CGUs”). Goodwill is allocated  
on initial recognition to each of the Group’s CGUs that are expected to benefit from a business combination that gives rise to the goodwill. 

The Group has one CGU. This CGU represents the lowest level at which goodwill is monitored by the Group and the lowest level at which 
management captures information for internal management reporting purposes about the benefits of the goodwill. Impairment charges are 
included in profit or loss, except to the extent they reverse gains previously recognised in other comprehensive income. An impairment loss 
recognised for goodwill is not reversed.

Cash and Cash Equivalents
For the purpose of presentation in the Statement of Financial Position and on the Statement of Cash Flows, cash and cash equivalents include 
cash on hand, on call deposits with financial institutions.

Foreign Currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate 
(their “functional currency”) are recorded at the rates ruling when the transactions occur. The functional currency for the Company is Euro. 
Foreign currency monetary assets and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the 
retranslation of unsettled monetary assets and liabilities are recognised immediately in profit or loss.

On consolidation, the results of overseas operations are translated into Euro at rates approximating to this ruling when the transactions took 
place. All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the  
rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas 
operations at actual rate are recognised in other comprehensive income and accumulated in the foreign exchange reserve.

Exchange differences recognised in profit or loss in Group entities’ separate financial statements on the translation of long-term items forming 
part of the Group’s net investment in the overseas operation concerned are classified to other comprehensive income and accumulated in the 
foreign exchange reserve on consolidation.

Exchange differences on capital loans are recorded as other comprehensive income.

On disposal of a foreign operation, the cumulative exchange differences recognised in the foreign exchange reserve relating to that operation 
up to the date of disposal are transferred to the consolidated statement of comprehensive income as part of the profit or loss on disposal.

ANNUAL REPORT AND ACCOUNTS 2017

55

Notes Forming Part of the Consolidated and Company Financial Statements continued

2  Significant Accounting Policies continued
Revenue Recognition
Revenue recognised represents the consideration received or receivable for the rendering of services, net of sales taxes, rebates discounts and 
after eliminating intercompany sales. Services are provided based on agreed client instructions and when projects are in progress at the period 
end, revenue is recognised to the extent that services have been provided net of any provisions. 

Revenue on services provided is recognised on the basis of words translated, studio time completed, testing hours or player support hours 
finished, or milestones reached in art creation or engineering as a proportion of the estimate total to complete the projects, by the expected 
revenue accruing on completion.

This revenue recognition policy is unchanged at the full adoption of IFRS 15 from 1 January 2018, as the performance obligations on 
services provided are considered as performance obligations satisfied over time, in accordance with S 35 of IFRS 15, Revenue from  
Contracts with Customers.

Revenue in relation to software licence sales is recognised over the period of the use by the client of the licence. 

Where there are separate performance obligations inherent in a contract, the related revenue streams are considered separately for 
performance measurement.

MMTC Grants
The multimedia tax credits received in Montreal on testing services are a credit against staff costs. Accordingly they are treated as a deduction 
against direct costs. The nature of the grants are such that they are not dependent on taxable profits.

Share-based Payments
The Company issues equity settled share-based payments to certain employees and Directors under a share options plan and a long-term 
incentive plan (“LTIP”). 

The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the Company’s estimate of 
shares that will eventually vest and adjusted for the effect of non-market-based vesting conditions. At each reporting date, the Company revises 
its estimate of the number of equity instruments expected to vest as a result of the effect of non-market-based vesting conditions. The impact 
of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense reflects the revised estimate, 
with a corresponding adjustment to equity reserves. The Company has no legal or constructive obligation to repurchase or settle the options 
in cash.

Where share-based payments are issued to employees of subsidiary companies, the annual cost of the option is expensed in the holding 
company and recharged to the subsidiary company through intercompany charge.

Share Option Plan
These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions on the grant date  
using a Black-Scholes option pricing model which calculates the fair value of an option by using the vesting period, the expected volatility of  
the share price, the current share price, the exercise price and the risk-free interest rate. The fair value of the option is amortised over the 
vesting period, with one-third of the options vesting after two years, one-third after three years, and the balance vest after four years. The only 
vesting condition is continuous service. There is no requirement to revalue the option at any subsequent date. The charge that is recognised is 
adjusted to reflect failure to vest due to non-achievement of a non-market vesting condition but not failure to vest due to the non-achievement 
of a market vesting condition.

LTIP
An alternative share plan was introduced to give awards to Directors and staff, subject to outperforming the Numis Small Cap Index (excluding 
Investment Trusts) in terms of shareholder return over a three-year period. For the awards up to 2015, there were three award levels: one-third of 
the share options vest if the Company shall exceed the Total Shareholder Returns of the Numis Small Cap Index by not less than 10%, two-thirds if 
the shareholder return exceeds by over 20% and 100% if the shareholder return exceeds by over 30%. This was amended for the 2016 and 2017 
awards to 100% if the shareholder return exceeds by over 45%, and a pro-rated return between 10% and 100% if the shareholder return exceeds 
by between 0% and 45%.

These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions, at the date of grant, 
measured by using the Monte Carlo binomial model. The charge that is recognised is adjusted to reflect failure to vest due to non-achievement 
of a non-market vesting condition but not failure to vest due to the non-achievement of a market vesting condition. 

Dividend Distribution
Final dividends are recorded in the Group’s financial statements in the period in which they are approved by the Group’s shareholders. Interim 
dividends are recognised when paid.

Income Taxes and Deferred Taxation
Provision for income taxes is calculated in accordance with the tax legislations and applicable tax rates in force at the reporting date in the 
countries in which the Group companies have been incorporated.

56

KEYWORDS STUDIOS PLC 

Financial StatementsDeferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement of financial 
position differs from its tax base, except for differences arising on:

•  The initial recognition of goodwill;
•  The initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 

• 

neither accounting or taxable profit; and
Investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and 
it is probable that the difference will not reverse in the foreseeable future.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date and 
are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the 
deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  The same taxable Group company; or
•  Different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled  
or recovered.

Property, Plant and Equipment
Property, plant and equipment comprise computers, leasehold improvements, and office furniture and equipment, and are stated at cost less 
accumulated depreciation. Carrying amounts are reviewed for impairment whenever events or changes in circumstances indicate that their 
carrying amount may not be recoverable. Where the carrying amount of an asset is greater than its estimated recoverable amount, it is written 
down immediately to its recoverable amount.

Property, plant and equipment acquired through business combinations are valued at fair value on the date of acquisition.

Depreciation is calculated to write off the cost of fixed assets on a straight-line basis over the expected useful lives of the assets concerned. 
The principal annual rates used for this purpose are:

Computers and software
Office furniture and equipment
Building and leasehold improvements

%

33.33
10.00
over the length of the lease

Gains and losses on disposals are determined by comparing proceeds with carrying amount and are included in the consolidated statement  
of comprehensive income.

Financial Assets
Loans and Receivables
These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They arise 
principally through the provision of services to customers (e.g. trade receivables), but also incorporate other types of contractual monetary 
asset. They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue and are 
subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

The Group’s receivables comprise trade and other receivables and cash and cash equivalents in the statement of financial position.

Trade receivables, which principally represent amounts due from customers, are initially recognised, thereafter, are recognised at amortised 
cost. An estimate for doubtful debts is made when there is objective evidence that the Group will not be able to collect amounts due according 
to the original terms of receivables. Bad debts are written off when identified.

Cash and cash equivalents are necessary for the working capital requirements of the Group. They include cash in hand, deposits held at call 
with banks and other short-term highly liquid investments. Where cash is on deposit with maturity dates greater than three months, it is 
disclosed as short-term investments.

Share Capital
Financial instruments issued by the Group are treated as equity only to the extent that they do not meet the definition of a financial liability.  
The Group’s ordinary shares are classified as equity instruments.

Financial Liabilities
Trade payables and other short-term monetary liabilities are initially recognised at fair value and subsequently carried at amortised cost using 
the effective interest method.

ANNUAL REPORT AND ACCOUNTS 2017

57

Notes Forming Part of the Consolidated and Company Financial Statements continued

2  Significant Accounting Policies continued
Leased Assets
Where substantially all of the risks and rewards of ownership are not transferred to the Group (“operating lease”), the total rental payables are 
charged to the consolidated statement of comprehensive income on a straight-line basis over the term of the lease.

Finance Leases
Where substantially all of the risks and rewards incidental to ownership of a leased asset have been transferred to the Group (a “finance lease”), 
the asset is treated as if it had been purchased outright. The amount initially recognised as an asset is the lower of the fair value of the leased 
property and the present value of the minimum lease payments payable over the term of the lease. The corresponding lease commitment is 
shown as a liability. Lease payments are analysed between capital and interest. The interest element is charged to the consolidated statement 
of comprehensive income over the period of the lease and is calculated so that it represents a constant proportion of the lease liability. The 
capital element reduces the balance owed to the lessor.

Employee Benefit Trust
Ordinary shares purchased by the Employee Benefit Trust on behalf of the parent company under the Terms of the Share Option Plan are 
deducted from equity on the face of the Consolidated Statement of Financial Income. No gain or loss is recognised in relation to the purchase, 
sale, issue or cancellation of the parent company’s ordinary shares.

3  Critical Accounting Estimates and Judgements
The preparation of consolidated financial statements under IFRS requires the Directors to make estimates and judgements that effect the 
application of policies and reported amounts.

The areas requiring the use of estimates and critical judgements that may significantly impact the Group’s earnings and financial position the 
computation of income taxes, the value of goodwill and intangible assets arising on acquisitions, the valuation of multimedia tax credits and  
the valuation of the defined retirement benefits for employees in Italy. Estimates and judgements are continually evaluated and are based  
on historic experience and other factors including expectations of future events that are believed to be reasonable. Actual results may differ 
from these estimates and assumptions.

Income Taxes
The Group is subject to income tax in several jurisdictions and judgement may be required in determining the provision for income taxes. 
During the ordinary course of business, there are transactions and calculations for which the ultimate tax determination may be uncertain.  
As a result, the Company recognises tax liabilities based on an understanding of taxation legislation in particular jurisdictions and any related 
estimates of whether taxes and/or interest will be due. This assessment relies on estimates and assumptions and may involve a series of 
complex judgements about future events. To the extent that the final tax outcome of these matters is different than the amounts recorded,  
such differences will impact income tax expense in the period in which such determination is made.

Goodwill and Intangible Assets Arising on Acquisition
The value of goodwill and intangible assets recognised on the Group’s acquisitions during 2017, at €67m and €19m respectively, were derived 
from the projected cashflows for those businesses at the time of acquisition, the balance sheet information provided and on management 
forecasts. The accuracy of the valuation would therefore be compromised by any differences between the forecasts and the levels of business 
activity that the entity may be able to generate.

On an annual basis, the full value of intangibles is assessed through an impairment review.

Multimedia Tax Credits
The submissions for the repayment of Multimedia Tax Credits in Montreal are made on an annual basis to Investment Quebec and Revenue 
Quebec. Both the costs and basis of the claim are subject to audit by the authorities prior to approval and payment of the claim. While the 
Group complete a detailed exercise in relation to the claim and to the accrual there may be occasions where the actuals amounts may be  
more or less than accrued which will lead to a change in the amounts recognised within the financial statements.

Employee Defined Retirement Benefit
In line with statutory requirements in Italy, the subsidiaries in Milan maintain Employee Defined Benefit schemes. On leaving the Company, 
each employee is entitled to 1/13.5 of their final salary for each year of service. 

At year end, the Group commissioned an actuarial valuation of the related liability, based on salaries, length of service and variables including 
employee turnover, estimated salary increases and cost of capital.

The liabilities at year end are recorded as long-term. The actuarial loss is recorded separately as other comprehensive income.

4  Segmental Analysis
Management considers that the Group’s activity as a single source supplier of Services to the gaming industry constitutes one operating and 
reporting segment, as defined under IFRS 8. 

58

KEYWORDS STUDIOS PLC 

Financial StatementsManagement review the performance of the Group by reference to Group-wide profit measures and the revenues derived from seven main 
service groupings:

•  Localisation Services – Localisation services relate to translation and cultural adaptation of in-game text and audio scripts across multiple 

game platforms and genres.

•  Localisation Testing – Localisation Testing involves testing the linguistic correctness and cultural acceptability of computer games.
•  Audio/Voiceover Services – Audio Services relate to the audio production process for computer games and includes script translation,  

actor selection and talent management through pre-production, audio direction, recording, and post-production, including native language 
Quality Assurance of the recordings.

•  Functional Testing – Functional Testing relates to quality assurance services provided to game producers to ensure games function  

as required. 

•  Art Creation Services – Art creation services relate to the production of graphical art assets for inclusion in the video game including concept 

art creation along with 2D and 3D art asset production and animation.

•  Player Support – Player support relates to the live operations support services such as community management, player support and 

associated services provided to producers of games to ensure that consumers have a positive user experience.

•  Engineering – Engineering relates to software engineering services which are integrated with client processes to develop video games.

There is no allocation of operating expenses, profit measures, assets and liabilities to individual product groupings. Accordingly the disclosures 
below are provided on a Group-wide basis.

Activities are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief operating 
decision-maker has been identified as the executive management team made up of the Chief Executive Officer and the Finance Director.

Revenue by line of business
Art creation
Audio
Localisation
Functional testing
Localisation testing
Customer support
Engineering

No single customer (2016: None) accounted for more than 10% of the Group’s revenue during the year. 

Years ended 31 December 

2017
€’000 

2016
€’000 

26,193
20,657
41,959
30,033
19,848
9,168
3,572

151,430

16,559
17,263
32,360
8,619
16,204
5,580
–

96,585

Geographical Analysis of Revenues by Jurisdiction
Analysis by geographical regions is made according to the Group’s operational jurisdictions. For many contracts, operations are completed  
in multiple sites. Revenue is associated with the jurisdiction from which the final invoice to the client is raised. This does not reflect the region  
of the Group’s customers, whose locations are worldwide.

31 December 
2017
€’000 

31 December 
2016
€’000 

Canada
Ireland
Switzerland
Italy
India
United States
Japan
United Kingdom
Spain
China
Singapore
Germany
Brazil
Mexico
France
Russia
Poland
Philippines
Taiwan

Total revenues

45,648
34,277
19,565
10,029
5,177
12,199
6,352
2,467
2,194
3,685
4,451
928
520
180
3,758
–
–
–
–

151,430

22,053
25,570
17,838
7,269
4,591
5,250
4,886
1,276
2,167
24
4,787
163
619
92
–
–
–
–
–

96,585

ANNUAL REPORT AND ACCOUNTS 2017

59

Notes Forming Part of the Consolidated and Company Financial Statements continued

4  Segmental Analysis continued
Geographical Analysis of Non-Current Assets from Continuing Businesses

Canada
Ireland
Switzerland
Italy
India
United States
Japan
United Kingdom
Spain
China
Singapore
Germany
Brazil
Mexico
France
Russia
Poland
Philippines
Taiwan

5  Cost of Sales and Operating Profit

Cost of sales

Staff costs
Multimedia tax grant income
Other direct costs

Operating profit is stated after charging:

Depreciation
Amortisation of intangible assets
Costs of acquisitions and integration
Operating lease repayments 

31 December 
2017
€’000 

31 December 
2016
€’000 

8,889
1,064
11,158
11,723
2,588
77,177
565
10,011
1,520
7,707
42
1,168
231
892
6,531
866
58
472
4

142,666

2017
€’000 

98,850
(4,408)
1,903

96,345 

8,937
4,779
12,657
12,188
2,991
8,657
43
6,874
1,475
287
60
1,241
259
121
424
–
–
–
–

60,993

2016
€’000 

61,232
(2,289)
964

59,907 

Years ended 31 December

2017
€’000

2,730 
3,038 
3,016 
2,369 

2016
€’000

1,803 
1,630 
1,316 
2,371 

One-time costs of €3,016k (2016 €1,316k) were incurred in acquiring and integrating the new entities into the Group. The most significant costs 
within the integration costs are for internal resource who have led the activities to integrate the new acquisitions into the Group, and legal costs 
in relation to acquisitions.

60

KEYWORDS STUDIOS PLC 

Financial StatementsOf the €3,016k incurred, €2,342k were incurred directly on the costs of acquisitions. The costs per acquisition are set out on note 31.

Auditors’ remuneration
Audit services

Parent company and Group audit
Subsidiary companies audit

Non-audit services
Acquisition related due diligence services

Taxation compliance

6  Financing Income and Costs

Finance income
Interest received

Finance cost
Bank charges
Interest expense
Foreign exchange losses

Net financing cost

7  Taxation

Current income tax
Income tax on profits of parent company
Income tax on profits of subsidiaries
Deferred tax (note 26)

The tax charge for the year can be reconciled to accounting profit as follows:

Profit before tax

Expected tax charge based on the standard rate of taxation in the UK at 19.25% (2016: 20%)
Higher rates of current income tax in overseas jurisdictions
Lower rates of current income tax in overseas jurisdictions
Losses incurred
Effects of other timing differences

Total tax charge

2017
€’000 

2016
€’000 

164 
99 

242
73 

578 

2017
€’000 

26

26

(320)
(578)
(3,569)

(4,467)

(4,441)

2017
€’000 

–
5,762
(1,031)

4,731

115
111 

–
52 

278 

2016
€’000 

94

94

(229)
(152)
(1,737)

(2,118)

(2,024)

2016
€’000 

4
3,928
(709)

3,223

Years ended 31 December

2017
€’000 

11,994

2,309
3,759
(257)
(162)
(918)

4,731

2016
€’000 

9,435

1,887
1,331
(555)
998
(438)

3,223

The Group’s subsidiaries are located in different jurisdictions and are taxed on their residual profit in those jurisdictions. 

As there are minimal taxable profits in the UK, the impact of the drop in the corporation tax % is less than €10k for 2017.

ANNUAL REPORT AND ACCOUNTS 2017

61

Notes Forming Part of the Consolidated and Company Financial Statements continued

7  Taxation continued
Tax effects relating to each component on other comprehensive income

Exchange loss on capital investments
Tax (expense)/benefit

Actuarial loss on defined benefit plans
Tax benefit

Net of tax amount

Exchange (loss)/gain on translation of foreign operations
Tax benefit/(expense)

Net of tax amount

8  Earnings per Share

Basic
Diluted

Profit for the period from continuing operations

Denominator (weighted average number of equity shares)
Basic
Diluted

2017
€’000 

(893)
–

(893)

(25)
7

(18)

(3,598)
–

(3,598)

2017 
€ Cent

12.37
11.87

€’000 

7,263

2016
€’000 

–
–

–

(63)
18

(45)

489
–

489

2016 
€ Cent

11.22
10.87

€’000 

6,273

Number

Number

58,720,884
61,198,672

55,918,481
57,716,435

The basic and diluted weighted average denominators include the impact of the 2,188,608 shares to be issued relating to consideration  
on acquisitions.

The dilutive impact of share options has been considered in calculating diluted earnings per share. Details of the number of share options 
outstanding at the year-end are set out in note 17.

9  Dividends

Final dividends paid
Interim dividends paid

Dividends paid to shareholders

2017

Per share
€ Cent

1.01
0.54

1.55

Total 
€’000 

563
304

867

2016

Per share
€ Cent

1.03
0.49

1.52

Total 
€’000 

561
264

825

In May 2016, Keywords Studios PLC approved a dividend in respect of the financial year ended 31 December 2015 of 0.81p/1.034 cent per 
ordinary share, or €561k in total, as a final dividend for 2015. The dividend was paid in June 2016. 

In September 2016, Keywords Studios PLC approved a dividend of 0.44p/0.49 cent per share, based on the shares in issue at that time, or 
€264k in total, as an interim dividend for 2016. The dividend was paid in October 2016.

In April 2017, Keywords Studios PLC approved a dividend in respect of the financial year ended 31 December 2016 of 0.89p/1.01 cent per 
ordinary share, or €563k in total, as a final dividend for 2016. The dividend was paid in June 2017. 

In September 2017, Keywords Studios PLC approved a dividend of 0.48p/0.54 cent per share, based on the shares in issue at that time, or 
€304k in total, as an interim dividend for 2017. The dividend was paid in October 2017.

The Directors’ recommend a final dividend in respect of the financial year ended 31 December 2017 of 0.98p per ordinary share, to be paid  
on 22 June 2018 to shareholders who are on the register at 1 June 2018. This dividend is not reflected in these financial statements as it does 
not represent a liability at 31 December 2017. The final proposed dividend will reduce shareholders’ funds by an estimated €680,000.

There are no income tax consequences for the company in respect of the dividends proposed prior to issuance of the Consolidated Financial 
Statements and for which a liability has not been recognised.

62

KEYWORDS STUDIOS PLC 

Financial Statements10   Staff Costs
Total staff costs (including Directors) comprise the following:

Group

Salaries and related costs
Share-based payment costs

Company

Salaries and related costs
Share-based payment costs

Key management compensation:

Salaries and related costs
Social welfare cost
Pension cost
Share-based payment costs

2017
€’000 

81,563
1,426

82,989

2016
€’000 

41,643
686

42,329

2017
€’000 

1,165
1,426

2,591

2017
€’000 

690
79
4
141

914

2016
€’000 

1,010
145

1,155

2016
€’000 

769
97
29
42

937

The key management compensation includes compensation to seven Directors of Keywords Studios PLC during the year. (2016: Six). 

Group

Average number of employees
Operations 
General and administration

11   Goodwill

At 1 January 2016
Recognition on acquisition of subsidiaries
Revaluation on exchange rate movement

At 31 December 2016
Recognition on acquisition of subsidiaries
Revaluation on exchange rate movement

At 31 December 2017

2017

2016

2,921
246

3,167

1,688
130

1,818

€’000

23,893
23,055
(149)

46,799
66,853
(4,645)

109,007

During the period, goodwill arose on the acquisitions of Spov, XLOC, GameSim, Red Hot, Around the Word, asrec, Le Marque Rose, d3t, VMC, 
Sperasoft and LOLA. 

The Group assesses the carrying value of goodwill each year on the basis of budget projections, assumptions on revenue growth rates, current 
gross margins, operating expense growth and effective tax rates. The discount rates used at 12.5% are consistent with the latest valuation of 
WACC which is based on external measures.

The carrying value at €109m compares to the calculated value in use amount of €371m.

ANNUAL REPORT AND ACCOUNTS 2017

63

Notes Forming Part of the Consolidated and Company Financial Statements continued

11   Goodwill continued
Key assumptions for the value in use calculations are as follows:

Experience in 2017

Assumptions used

1-5 Year
growth  
rate

15%

10%

Gross
margin

36.4%

36.4%

Operating 
expense
growth

1% 

6%

Effective
tax rate

20.5%

20%

Change in each assumption that would bring the recoverable amount to the 

carrying amount

(12%)

(12%)

16%

51%

Note: Each change noted, which is a reduction or increase on the assumption used, was calculated keeping all other assumptions stable.

As part of the value in use calculation, management prepared an initial cash flow forecast, approved by the Board of Directors, covering the 
period to 31 December and the following five years. The long-term growth rate of 2% has been used to determine a terminal value for the CGU. 

The result of the value in use calculations was that no impairment is required in this period. 

12   Intangible Assets – Customer Relationships

Cost
At 1 January 2016
Additions
Revaluation on exchange rate movement

At 31 December 2016
Recognition on acquisition of subsidiaries
Exchange rate movement

At 31 December 2017

Amortisation and impairment
At 1 January 2016
Amortisation charge
Revaluation on exchange rate movement

At 31 December 2016
Amortisation charge
Exchange rate movement

At 31 December 2017

Net book value
At 31 December 2016

At 31 December 2017

Customer relationships are amortised over five years from the point of acquisition on a straight-line basis.

€’000

5,132
6,509
(11)

11,630
18,962
(1,310)

29,282

1,350
1,629
(45)

2,934
3,038
(238)

5,734

8,696

23,548

64

KEYWORDS STUDIOS PLC 

Financial Statements13   Property, Plant and Equipment

Cost
At 1 January 2016
Currency revaluation
Additions
Acquisitions through business combinations at fair value
Disposals

At 31 December 2016
Currency revaluation
Additions
Acquisitions through business combinations at fair value
Disposals

At 31 December 2017

Accumulated depreciation
At 1 January 2016
Currency revaluation
Depreciation charge
Disposals

At 31 December 2016
Currency revaluation
Depreciation charge
Disposals

At 31 December 2017
Net book value
As at 31 December 2016

At 31 December 2017

14   Trade Receivables

Group
Customers
Provision for bad debts

15   Other Receivables

Group
Accrued Income
Prepayments
Other receivables
Multimedia tax credits, Canada
Other tax and social security

Computers and 
software
€’000

Office, furniture 
and equipment
€’000

Leasehold 
improvements
€’000

6,253 
131 
1,370 
798 
(67)

8,485 
(685)
2,514 
2,214 
(54)

12,474 

4,669 
(73)
1,205 
(45)

5,756 
(293)
1,795 
(6)

7,252 

2,729 

5,222 

2,319 
99 
597 
145 
(2)

3,158 
(216)
772 
603 
(1)

4,316 

1,136 
225 
429 
–

1,790 
(111)
543 
–

2,222 

1,368 

2,094 

855 
80 
376 
416 
(3)

1,724 
(222)
601 
1,350 
(29)

3,424 

136 
18 
169 
–

323 
(72)
392 
(14)

629 

1,401 

2,795 

Total
€’000

9,427 
310 
2,342 
1,359 
(73)

13,367 
(1,123)
3,887 
4,167 
(84)

20,214 

5,941 
170 
1,803 
(45)

7,869 
(476)
2,730 
(20)

10,103 

5,498 

10,111 

2017
€’000

2016
€’000

27,891
(418)

27,473

14,347
(468)

13,879

As of 31 December

2017
€’000

5,140 
3,255 
3,958 
10,016 
(34)

22,335

2016
€’000

1,661 
1,769 
994 
3,008 
346 

7,778

ANNUAL REPORT AND ACCOUNTS 2017

65

 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements continued

15   Other Receivables continued
Company Short-term

Intercompany receivables (note 22)
Accrued income
Prepayments
Other receivables

Company Long-term

Intercompany receivable

16   Shareholder’s Equity
Share Capital

As at 1 January 2016
Ordinary shares of £0.01 issued on acquisition of remaining 50% of Kite Team shares
Ordinary shares of £0.01 issued on acquisition of Volta
Exercise of Numis warrants
Ordinary shares of £0.01 issued on acquisition of Player Research
Ordinary shares of £0.01 issued on acquisition of Sonox

As at 31 December 2016

Ordinary shares of £0.01 each issued on the first anniversary of the acquisition of Synthesis
Ordinary shares of £0.01 issued on acquisition of Xloc
Ordinary shares of £0.01 issued on acquisition of GameSim
Ordinary shares of £0.01 issued on acquisition of asrec
Ordinary shares of £0.01 issued on acquisition of d3t
Ordinary shares of £0.01 issued on acquisition of LOLA
Placing of ordinary shares of £0.01 on the market
Issue of shares on exercise of share options

2017
€’000

129,056 
–
45 
52 

129,153

2017
€’000

3,300 

3,300

Shares

53,837,697 
55,508 
45,192 
400,324 
65,280 
24,881 

54,428,882 

1,188,253 
19,134 
151,725 
9,534 
42,368 
10,106 
5,357,143 
501,060 

2016
€’000

21,398 
24 
81 
585 

22,088

2016
€’000

4,243

4,243

€’000

646 
1 
1 
4 
1 
1 

654 

14 
–
2 
–
–
–
61 
6 

As at December 2017

61,708,205 

737 

On 13 April 2017 the Group issued 1,188,253 of 1p shares at a value of 798p (€9.40) as part of the consideration for Synthesis.

On 10 May 2017, the Group issued 19,134 of 1p shares at a value of 796p (€9.47) which formed the part of the consideration for the acquisition 
of Xloc.

On 17 May 2017, the Group issued 151,725 of 1p shares at a value of 792p (€9.20) which formed the part of the consideration for the acquisition 
of GameSim.

On 4 August 2017, the Group issued 9,534 of 1p shares at a value of 1185p (€13.12) which formed the part of the consideration for the 
acquisition of the three French acquisitions.

On 19 October 2017, the Group issued 42,368 of 1p shares at a value of 1416p (€15.89) which formed the part of the consideration for the 
acquisition of d3t.

On 15 December 2017, the Group issued 10,106 of 1p shares at a value of 1461p (€16.56) which formed the part of the consideration for the 
acquisition of LOLA.

On 24 October 2017, a total of 5,357,143 new ordinary 1p shares were successfully placed on the market at a value of 1400p (€15.62), raising 
proceeds of over €83m before charges.

On 1 September 2017 made a block admission in respect of 1,112,561 of 1p shares, to be issued pursuant to exercises of options under the 
Company’s employee share incentive and option plans. During the year 501,060 of 1p shares were issued on the exercise of options by employees.

There is no limit to the number of shares which the Company can issue.

66

KEYWORDS STUDIOS PLC 

Financial StatementsShares held by the Employee Benefit Trust (“EBT”)

Ordinary shares held by the EBT

2017

Number

335,425 

2016

€’000

1,997 

Number

399,026 

€’000

1,434 

Reserves
The following describes the nature and purpose of each reserve within owner’s equity:

Reserve

Description and purpose

Retained earnings

Cumulative net gains and losses recognised in the Consolidated Statement of Comprehensive Income.

Foreign exchange reserve

Gains or losses arising on retranslation of the net assets of the overseas operations into Euro.

Share premium

Share option reserve

Shares to be issued

The share premium account is the amount received for shares issued in excess of their nominal value, net  
of share issuance costs.

The share option reserve is the credit arising on share-based payment charges in relation to the Company’s 
share option schemes.

For deferred consideration which is to be provided for by the issue of a fixed number of shares at a future 
defined date, where there is no obligation on Keywords to offer a variable number of shares, the deferred 
consideration is to be classified as an Equity Arrangement and the value of the shares is fixed at the date  
of the acquisition. 

Merger reserve

The merger reserve was initially created following the Group reconstruction, when Keywords Studios PLC 
acquired the Keywords International Limited Group of companies.

When the Group uses Keywords Studios PLC shares as the 100% consideration for the acquisition of an 
entity, the value of the shares in excess of the nominal value, net of share issuance costs are also recorded 
within this reserve, in line with S612 of the 2006 UK Companies Act.

Non-controlling interest reserve

The non-controlling interest reserve represents the share of net assets/(liabilities) at the reporting date 
which is attributable to the holders of the non-controlling interest.

17   Share Options
In July 2013, at the time of the IPO, the Company put in place a Share Option Scheme and a Long-Term Incentive Plan (“LTIP”). The charge in 
relation to these arrangements is shown below, with further details of the schemes following:

Share Option Scheme expense
Share Option Scheme – LTIP expense

2017
€’000

178 
1,248 

1,426 

2016
€’000

208 
478 

686 

Of the total share option charge, €141k relates to Directors of the Company as at 31 December 2017 (2016: €45k). 

Share Option Scheme
Share options are granted to Executive Directors and to permanent employees. The exercise price of the granted options is equal to the market 
price of the shares at the time of the award of the options. The Company has no legal or constructive obligation to repurchase or settle the options 
in cash.

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Outstanding at the beginning of the period
Granted
Lapsed
Exercised

Outstanding at the end of the period

Exercisable at the end of the period

Weighted average share price at date of exercise

2017

2016

Average 
exercise price in 
£ per share

1.58 
7.76 
3.56 
1.35 

2.79 

1.30 

12.32 

Number of 
options

1,672,056
282,000
(30,000)
(548,855)

1,375,201

515,296

Average  
exercise price in  
£ per share

1.20
2.45
1.67
1.31

1.58

1.38

3.27

Number of 
options

1,642,242
223,200
(44,547)
(148,839)

1,672,056

522,035

ANNUAL REPORT AND ACCOUNTS 2017

67

Notes Forming Part of the Consolidated and Company Financial Statements continued

17   Share Options continued
Summary by share option arrangement

Date of option

Exercise price

Outstanding at the beginning of the period
Granted
Lapsed
Exercised in the year

Outstanding at the end of the period

Exercisable at 31 December 2017
Exercisable 2018
Exercisable 2019
Exercisable 2020
Exercisable 2021

12 Jul 2013

01 Jun 2015

10 May 2016

15 May 2017

£1.20

£1.58

465,396
–
(3,438)
(176,647)

285,311

285,311 
–
–
–
–

1,016,260
–
(7,236)
(372,208)

636,816

229,985 
353,415 
53,416 
–
–

£2.54

190,400
–
(10,326)
–

£7.76

–
282,000
(9,000)
–

Total

–

1,672,056
282,000
(30,000)
(548,855)

180,074

273,000

1,375,201

–
60,025 
60,025 
60,024 
–

–
–
91,000 
91,000 
91,000 

515,296
413,440
204,441
151,024
91,000

The inputs into the Black-Scholes model, used to value the options are as follows:

Date of option

12 Jul 2013

01 Jun 2015

10 May 2016

15 May 2017

Total

Weighted average share price (£)
Weighted average exercise price (£)
Average expected life
Expected volatility
Risk-free rates
Average expected dividends yield
Weighted average remaining life of options in months

£1.23 
£1.20 
3 Years 
36.12%
0.50%
1.00%
–

£1.64 
£1.58 
3 Years 
28.03%
0.90%
0.75%
5 

£2.54 
£2.54 
3 Years 
27.17%
0.55%
0.58%
19 

£7.74 
£7.76 
3 Years 
24.79%
0.16%
0.21%
32 

–
–
–
–
–
–
11

Expected volatility was determined by reference to KWS volatility. The expected life used in the model has been adjusted based on management’s 
best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

Long-term Incentive Plan Scheme
An alternative share plan was introduced to give awards to Directors and staff subject to outperforming the Numis Small Cap (excluding 
Investment Trusts) index in terms of shareholder return over a three-year period. 

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

2017

2016

Outstanding at the beginning of the period
Granted
Lapsed
Exercised

Outstanding at the end of the period

Exercisable at the end of the period

Average 
exercise price in 
£ per share

0.01 
0.01 
0.01 
–

0.01 

0.01 

Number of 
options

1,443,691
696,000
(47,621)
(115,654)

1,976,416

222,238

Weighted average share price at date of exercise

13.09 

–

Average  
exercise price in  
£ per share

0.01
0.01
0.01
0.01

0.01

0.01

2.72

Number of 
options

860,206
720,000
(105,654)
(30,861)

1,443,691

295,365

–

68

KEYWORDS STUDIOS PLC 

Financial StatementsSummary by LTIP Arrangement

Date of option

Exercise Price

Outstanding at the beginning of the period
Adjustments
Granted
Lapsed
Exercised

Outstanding at the end of the period

Exercisable at 31 December 2017
Exercisable 2018
Exercisable 2019
Exercisable 2020

08 Jul 2013

06 Jan 2015

01 Jun 2015

10 May 2016

20 Nov 2016

15 May 2017

£0.01

345,365
(7,473)
–
–
(115,654)

222,238

222,238
–
–
–

£0.01

81,526
19,534
–
–
–

101,060

–
101,060
–
–

£0.01

£0.01

356,800
(12,061)
–
(27,621)
–

317,118

–
317,118
–
–

630,000
–
–
(20,000)
–

610,000

–
–
610,000
–

 £0.01

30,000
–
–
–
–

30,000

–
–
–
–

£0.01

–
–
696,000
–
–

Total

£0.01

1,443,691
–
696,000
(47,621)
(115,654)

696,000

1,976,416

–
–
–
696,000

222,238
418,178
610,000
696,000

Date of option

08 Jul 2013

06 Jan 2015

01 Jun 2015

10 May 2016

20 Nov 2016

15 May 2017

Weighted average share price (£)
Weighted average exercise price (£)
Average expected life
Expected volatility
Risk-free rates

£1.23 
£0.01 
3 Years 
36.12%
0.50%

£1.43 
£0.01 
3 Years 
31.20%
0.58%

£1.64 
£0.01 
3 Years 
28.03%
0.90%

£2.54 
£0.01 
3 Years 
27.17%
0.55%

£4.15 
£0.01 
3 Years 
23.31%
0.08%

£7.74 
£0.01 
3 Years 
24.79%
0.16%

Weighted average remaining life of options 

in months

–

–

5

16

23

28

16

08 Jul 2013

06 Jan 2015

01 Jun 2015

10 May 2016

10 May 2016

15 May 2017

Total

LTIP’s vest on the third anniversary of the grant, if the performance criteria are met.

LTIP’s must be exercised before the seventh anniversary of the grant.

“Adjustments” relate to out of cycle changes and updates.

The options were valued using a Monte Carlo binomial model using the following inputs:

Expected volatility was determined by reference to KWS volatility. The expected life used in the model has been adjusted based on 
management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

As any dividends earned are to be re-invested into the business the impact of dividends has been ignored in the calculation of the LTIP share 
option charge.

18   Other Payables
Group

Current
Accrued expenses
Payroll Taxes
Other payables 
Contingent consideration
Related party payable (note 22)

Non-current
Other payables
Contingent consideration

2017
€’000

15,229
1,530
2,986
3,251
9

23,005

16
1,217

1,233

2016
€’000

7,702
542
3,927
251
9

12,431

113
1,479

1,592

ANNUAL REPORT AND ACCOUNTS 2017

69

Notes Forming Part of the Consolidated and Company Financial Statements continued

18   Other Payables continued
Company

Current
Intercompany payable
Accrued expenses
Payroll taxes
Other payables
Contingent consideration

Non-current
Contingent consideration

2017
€’000

174
382
–
51
971

1,578

–

–

2016
€’000

70
324
20
–
–

414

860

860

19   Employee Defined Benefit Plan
In line with statutory requirements in Italy, the subsidiaries in Milan maintain Employee Defined Benefit schemes. On leaving the Company, 
each employee is entitled to 1/13.5 of their final salary for each year of service. 

At year end, the Group commissioned an actuarial valuation of the related liability, based on salaries, length of service and variables including 
employee turnover, estimated salary increases and cost of capital.

The liabilities at year end are recorded as long term. The actuarial loss is recorded separately as other comprehensive income. The movements 
through the year are detailed:

Group

Opening liability position as at 1 January
Service cost
Interest cost
Benefits paid
Actuarial loss recorded

Closing liability position as at 31 December

2017
€’000

826
198
11
(5)
25

1,055

2016
€’000

590
193
10
(30)
63

826

The Directors have considered the key specific risk factors which the Group faces due to the employee defined benefit plan which is in place. 
Having fully considered all specific elements of these plans the Directors believe that the key issues faced are as follows:

•  The plan is currently 100% unfunded, there are no specific assets to meet the future liabilities as they fall due. As such there will be a 

significant cash flow impact as the liabilities must be met with current working capital as they fall due.

The Group has taken no specific actions to mitigate against these factors as due to the long-term nature of the plans it is expected that there 
will be no sudden financial impact on the Groups results caused by any of these factors.

In 2017, the Group expects the costs of the employee benefit plan to be in line with current year levels, as staff levels in the Italian operations 
stay stable.

70

KEYWORDS STUDIOS PLC 

Financial StatementsThe actuarial valuation is based on the Projected Unit Credit Method, in line with IAS 19.

Actuarial valuations
Defined benefit obligations
Current concern provision
Current concern provision surplus/(deficit)
Value of accrued benefits
Future service liability
Cost for year
Service cost
Interest cost
Actuarial loss

Actuarial losses
Change due to experience
Change due to demographical assumptions
Change due to financial assumptions

2017
€’000

1,055
842
(213)
4,033
2,977

199
11
25

235

17
30
(22)

25

2016
€’000

826
654
(172)
3,318
2,492

193
10
63

266

30
5
28

63

Assumptions Underlying the Actuarial Valuations and Sensitivities of the Assumptions
For the actuarial valuations the following demographic and economic and financial assumptions were applied:

Demographic Assumptions
•  The probabilities of death were derived from the bill of the Italian population by age and sex, as recorded by the Government Statistics 

Office in 2000 and reduced by 25%.

•  The probabilities of elimination for absolute and permanent disability of the employee are taken from the disability tables currently used  

in practice separate reinsurance for age and sex.

•  The probabilities of employees leaving due to resignations and dismissals in accordance with Company management have been placed at 

4.25% per annum.

•  The probabilities of requesting an advance have been estimated on the basis of Company history 2010 to 2017, and placed equal to 2.19% 

per annum with an average rate of advance equal to 61.99%.

•  For retirement for the general working population, it is assumed that the first of the pension requirements is valid for the mandatory 

general insurance.

Economic and financial assumptions

Salary increase
Inflation
Discount rate 

Key statistics

Staff number
Average age
Average service
Average defined benefit per staff
Average salary for defined benefit

2017

2016

2.76%
1.70%
1.54%

98 
39.28 
4.50 
8,595 
34,438 

2.50%
1.73%
1.29%

97 
38.2 
3.6 
6,745 
31,723 

ANNUAL REPORT AND ACCOUNTS 2017

71

Notes Forming Part of the Consolidated and Company Financial Statements continued

19   Employee Defined Benefit Plan continued

Actuarial losses
Change due to experience
Change due to demographical assumption
Change due to financial assumption

Actuarial losses

Interest rate sensitivities

-0.50%
0.50%
Mortality rate sensitivities

-0.025%
0.025%
Staff turn over rate sensitivities

-0.50%
0.50%
Staff salary increases rate sensitivities

-0.50%
0.50%

20   Loans and Borrowings
Group

Expiry within one year
Expiry between one and two years
Expiry over two years

2017
€’000

17
30
(22)

25

1,136 
983 

1,056 
1,055 

1,067 
1,045 

1,029 
1,084 

2017
€’000

18,943
31
306

19,280

The Company entered into a loan agreement with Barclays Bank. The agreement allows financing up to €25m. At year end, €18.3m was 
drawn down.

The Group also took on loans on the acquisition of Enzyme of CAD $0.5m/€0.4m (2016 $0.5m/€0.4m) and Sperasoft US $0.7m/€0.6m.

The currencies of these loans are as follows:

Group

Euro
Canadian Dollars
US Dollars

Company

Expiry within one year
Expiry between one and two years
Expiry over two years

72

KEYWORDS STUDIOS PLC 

2017
€’000

18,301
347
632

19,280

2017
€’000

18,250 
–
–

18,250 

2016
€’000

30
5
28

63

882
776

827
782

835
818

808
845

2016
€’000

8,025
55
290

8,370

2016
€’000

8,000
370
–

8,370

2016
€’000

8,000 
–
–

8,000 

Financial Statements21   Investment in Subsidiaries
Company

2017
€’000

2016
€’000

30,659 

30,659 

The results and financial position of all the subsidiaries are included in the consolidated statements.

Details of the Company and Group’s subsidiaries as at 31 December 2017 are set out below:

Name

Country of
incorporation

Keywords International Limited

Ireland

Date of
incorporation/
acquisition

13/05/1998

Proportion of 
voting rights and 
ordinary share 
capital held

Registered office

100% Whelan House, South County Business Park, 

Dublin 18

Keywords International Co. Limited

Japan 

30/11/2010

100% 2F Toshin Building, 4-33-10 Yoyogi, Shibuya-ku, 

Tokyo 151-0053, Japan

Keywords International  

Canada 

22/12/2010

100% 1751 Richardson, suite 8400, Montréal, Québec, 

Corporation inc

Canada H3K1G6

Keywords International Inc

USA

26/09/2012

100% 18300 Redmond Way, Suite 120, Redmond, 

WA 98052

KW Studios Limited
Liquid Violet Limited

United Kingdom  29/05/2013
United Kingdom  15/01/2014

100% 8 Clifford Street London W1S 2LQ
100% Flr 2, 59 Lansdowne Place Hove, East Sussex,  

Babel Media Limited

United Kingdom  17/02/2014

100% Fifth Floor, 6 St. Andrew Street, London,  

BN3 1FL, London, UK

EC4A 3AE, UK

Babel Games Services Inc

Canada 

17/02/2014

100% 1751 Richardson, suite 8400, Montréal, Québec, 

Babel Media India Private limited

India 

17/02/2014

Canada H3K1G6

100% 3rd floor, Vardhman Orchard Plaza, Plot No 4, LSC, 
West Enclave, Pitampura, New Delhi, 110034, India

Babel Media USA Inc 

USA 

17/02/2014

100% 1751 Richardson Office 8400, Montreal, Canada, 

H3K 1G6

Keywords International Pte. Limited

Singapore 

24/04/2014

100% 20 Kallang Avenue, #06-6A, Lobby B, Pico Creative 

Binari Sonori SRL 
Binari Sonori Inc

Italy
USA 

08/05/2014
08/05/2014

100% Viale G.Frua 24, Milano, MI 20146, Italy 
100% 350 N. Glenoaks Blvd., Suite 305, Burbank, CA 

Centre, Singapore 339411

91502, USA

Binari Sonori Audio Productions LLC USA 

08/05/2014

100% 350 N. Glenoaks Blvd., Suite 305, Burbank, CA 

91502, USA

Lakshya Digital Private Limited

India 

10/10/2014

100% 3rd floor, Vardhman Orchard Plaza, Plot No 4,LSC, 

West Enclave, Pitampura, New Delhi, 110034 

Lakshya Digital Singapore Pte Ltd

Singapore 

10/10/2014

100% 20 Kallang Avenue, #06-6A, Lobby B, Pico Creative 

Edugames Solutions Private Limites
Alchemic Dream Inc

India 
Canada 

10/10/2014
06/01/2015

100% D – 3/C, Munirka Flats, New Delhi – 110067
100% 1751 Richardson, suite 8400, Montréal, Québec, 

Centre, Singapore 339411

Canada H3K1G6

Keywords International Barcelona SL Spain 

09/01/2015

100% Passeig de Gràcia 49, 1er2a, 08007 Barcelona, 

Catalonia, Spain

Reverb Localizacao – Prearacao de 

Brazil 

18/01/2015

100% Av. Churchill, 109 – Sala 204 – Centro, Rio de 

Documentos Ltda

Janeiro-RJ, Brazil CEP: 20020-050

Keywords (Shanghai) Information 

China 

02/04/2015

100% 142 Room, Building 7, No.311 Jin Gao Road, Pudong 

Technology
Kite Team SL
Kite Team Mex S. de R.L. de. CV

Spain 
Mexico 

16/07/2015
16/07/2015

100% Julián Camarillo 6A, 3B, 28037 Madrid, Spain 
100% Av. Insurgentes Sur 1853, Guadalupe Inn, 01020 

Ciudad de México, CDMX Mexico

New District, Shanghai

Liquid Development LLC
Ankama Asia Pte. Ltd

USA 
Philippines 

20/08/2015
22/03/2016

100% 411 SW 2nd Ave #300, Portland, OR 97204, USA
100% 12F JMT Corporate Condominium, ADB Ave., Ortigas 

Synthesis Global Solutions
Synthesis Deutschland

Switzerland 
Germany 

12/04/2016
12/04/2016

100% Via Landriani 7, 6900 Lugano, Ticino, Switzerland
100% Holstenkamp 46 A, Bahrenfeld, 22525 Hamburg, 

CBD, Pasig City

Sillabit S.R.L
Keywords International SAS

Italy 
France 

12/04/2016
08/06/2016

100% Corso Martiri 31, 23900 Lecco, Lombardia, Italy
100% 15 Rue de la Baume – 75008 Paris, France

Germany

ANNUAL REPORT AND ACCOUNTS 2017

73

Notes Forming Part of the Consolidated and Company Financial Statements continued

21   Investment in Subsidiaries continued

Name

Volta Creation Inc

Country of
incorporation

Canada 

Date of
incorporation/
acquisition

28/07/2016

Proportion of 
voting rights and 
ordinary share 
capital held

Registered office

100% 410 Charest Est, Suite 410, Quebec QC,  

Canada G1K 8G3

Player Research

United Kingdom  26/10/2016

100% Claremont House, 95 Queens Road, BN1 3XE, 

Brighton, UK 

Global Video-Games Services Inc., 
trading as Enzyme Testing Labs

Canada 

16/11/2016

100% 2031 Boulevard du Curé-Labelle, Saint-Jérôme 

(Québec) J7Y1S5, Canada

Global Video Game Service  

France 

16/11/2016

100% 166, Boulevard du Montparnasse, 75014 Paris, 

Europe SARL

Spov Ltd

XLOC Inc
GameSim Inc.

Strongbox Ltd

France

United Kingdom  17/02/2017

100% Studio 11 The Premises, 205-209 Hackney Rd, 

London E2 8JL, UK

USA
USA 

10/05/2017
17/05/2017

100% 712 Presnell Court, Raleigh, NC 27615-1240, USA
100% 12000 Research Parkway, Suite 436, Orlando, FL 

32826, USA

Seychelles 

22/05/2017

100% Suites 103, 106 and 107 Premier Building, Victoria, 

Eastern New Media Limited

Hong Kong 

22/05/2017

Red Hot Software (Shanghai) Ltd.

China 

22/05/2017

Mahe, Seychelles

100% Flat/Rm 4304, 43F, China Resources Building,  
26 Harbour Road, Wanchai, Hong Kong
100% Dong Tu Yu Hiu Road #860, Building 5, 4th Floor, 

Shanghai

Red Hot Software (Zhengzhou) Ltd.

China 

22/05/2017

100% Room 207, 11th Floor, Building No. 3, No. 57 Ke Xue 

PT Limitless Indonesia
asrec SAS
Le Marque Rose SARL
Dune Sound SAS
Around the Word SAS
Around the Word GmbH
Around the Word Canada Ltd
d3t Ltd

22/05/2017
Indonesia 
28/07/2017
France
04/08/2018
France
28/07/2017
France
28/07/2017
France
28/07/2017
Germany
Canada
28/07/2017
United Kingdom 19/10/2017

Da Dao, Zheng Zhou, He Nan, China

100% JI. Timoho II, No. 32, Yogyakarta,
100% 20, Rue de la Folie-Méricourt, 75011 Paris
100% 11, Rue Torricelli, 75017 Paris
100% 59 Boulevard Exelmans, 75016 Paris
100% 59 Boulevard Exelmans, 75016 Paris
100% Rosenstrasse 2, D-10178 Berlin
100% 338 Saint-Antoine, bureau 207, Montréal, Canada
100% Drake House, Gadbrook Park, Northwich, Cheshire, 

CW9 7RA

Keywords US Holdings Ltd

VMC Consulting Corporation

USA

USA

27/10/2017

100% 1209 Orange Street, Wilmington, New Castle 

County, Delaware 19801, USA.

27/10/2017

100% 11611 Willows Road NE, Redmond, WA 98052, 

United States of America 

Volt Canada Inc.

Canada

27/10/2017

100% 1751 Richardson Street Suite 8400 Montreal QC 

H3K 1G6 Canada

VMC Volt Information Sciences 

Canada

27/10/2017

100% 1700-1075 West Georgia Street, Vancouver, BC,  

BC, Inc.

V6E 3C9

Sperasoft Inc.
Sperasoft Poland Spólka z.o.o.
Sperasoft Studio LLC

USA
Poland
Russia

13/12/2017
13/12/2017
13/12/2017

100% 2033 Gateway Place Suite 500 San Jose, CA 95110
100% Ul. Na Kozłówce 27, 30-664 Kraków, Poland
100% 5 Kievskaya Str., Bld. 4, St. Petersburg, 196084

22   Related Parties and Shareholders
Italicatessen Limited, a company registered in Ireland is related by virtue of a common significant shareholder. P.E.Q. Holdings Limited is 100% 
owner of Italicatessen Limited. At 31 December 2017, P.E.Q. Holdings Limited owned 6.5% (2016: 14.6%) of the Company. In addition, Mr. Giorgio 
Guastalla is a Director of Italicatessen Limited, P.E.Q. Holdings Limited and the Company, and owns, or controls, 90% of the share capital of 
P.E.Q. Holdings Limited.

The following transactions arose with Italicatessen Limited, which provides canteen services to Keywords International Limited

Operating expenses
Canteen charges

74

KEYWORDS STUDIOS PLC 

2017
€’000

57

57

2016
€’000

53

53

Financial StatementsThe following are year-end balances:

Italicatessen Limited

2017
€’000

9

9

2016
€’000

9

9

The Company paid the following amounts to Mr. Giorgio Guastalla, Director of the Company, and shareholder of P.E.Q. Holdings Limited, in 
respect of rent on premises occupied by the employees of the Group in Dublin.

Operating expenses
Rental payment

2017
€’000

22

22

2016
€’000

22

22

The details of key management compensation (being the remuneration of the Directors) are set out in note 10.

As at 31 December 2017 and 2016, the Company had amounts receivable from its subsidiaries, amounting to €14,624k (2016: €13,519k) relating 
to intergroup trading activities.

As at 31 December 2017 and 2016, the Company had amounts receivable from its subsidiaries, amounting to €117,732k (2016: €12,122k) relating 
to investments in relation to acquisitions. 

23   Financial Instruments and Risk Management
Interest Rate Risk
Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. The Group’s income and 
operating cash flows are substantially independent of changes in market interest changes. The management monitors interest rate fluctuations 
on a continuous basis and acts accordingly.

Where the Group has a significant amount of surplus cash, it will invest in higher earning interest deposit accounts. 

Due to interest rate conditions, the interest rates for short-term deposits are at similar levels to those achieved for longer-terms. The Group is 
not unduly exposed to market interest rate fluctuations, and no interest rate sensitivity analysis has been presented as a result.

Credit Risk
Credit risk arises when a failure by counterparties to discharge their obligations could reduce the amount of future cash inflows from financial 
assets on hand at the reporting date.

The Group closely monitors the activities of its counterparties and maintains regular contact which enables it to ensure the prompt collection 
of customers’ balances.

The Group’s main financial assets are cash and cash equivalents as well as trade and other receivables and represent the Group’s maximum 
exposure to credit risk in connection with its financial assets. Trade and other receivables are carried on the statement of financial position  
net of bad debt provisions estimated by the Directors based on prior year experience and an evaluation of prevailing economic circumstances.

Whenever possible and commercially practical the Group invests cash with major financial institutions in each jurisdiction where it operates. 
The Group periodically monitors the credit rating and stability of these institutions.

The ageing of trade receivables that are past due but not impaired can be analysed as follows:

Group

As at 31 December 2017
As at 31 December 2016

The above balances relate to customers with no default history.

Total
€’000

Not past due
€’000

1-2 months 
overdue
€’000

More than 2 
months past due
€’000

27,473 
13,879 

16,713 
12,877 

9,126 
907 

1,634 
95 

ANNUAL REPORT AND ACCOUNTS 2017

75

Notes Forming Part of the Consolidated and Company Financial Statements continued

23   Financial Instruments and Risk Management continued
A provision for doubtful debtors is included within trade receivables that can be reconciled as follows:

Provision at the beginning of the year
Charged to income statement
Utilised

Provision at end of the year

2017
€’000

468
3
(53)

418

2016
€’000

306
188
(26)

468

Related party receivables of €nil were past due at 31 December 2017 (2016: €Nil).

Company
Intercompany trade receivables of €14,624k were not past due at 31 December 2017 (2016: €13,519k).

Currency Risk
Currency risk is the risk that the value of financial instruments will fluctuate due to changes in foreign exchange rates. 

The foreign exchange risk arises for the Group where assets and liabilities arise and are held in overseas subsidiaries in a currency other 
than the Euro and to a lesser extent where individual Group entities enter into transactions denominated in currency other that their 
functional currency. 

The Group’s policy, where possible, is for Group entities to manage foreign exchange risk at a local level by matching the currency in which 
revenue is generated and the expenses incurred and by settling liabilities denominated in their functional currency with cash generated from 
their own operations in that currency. Where Group entities have liabilities denominated in a currency other than their functional currency (and 
have insufficient reserves of that currency to settle them), cash already denominated in that currency will, where possible, be transferred from 
elsewhere within the Group. 

Over the course of the year the Group’s currency has increased and diversified due to the addition of the newly-acquired subsidiaries. The Group 
is predominantly exposed to currency risk on the balances held within working capital within the Group and the exposure is concentrated in the 
movement of the Canadian Dollar, US Dollar and Sterling against the Euro. The effect of a strengthening and weakening of 10% of these currencies 
against the Euro at the reporting date on the working capital balances held at this date would, all other variable held constant, have resulted in the 
following pre-tax profit/(loss) impact for the year as follows:

United States Dollar to Euro
Canadian Dollar to Euro
Sterling to Euro

10% 
Strengthening
€’000

2,363
1,267
620

10%  
Weakening
€’000

(2,363)
(1,267)
(620)

Total Financial Assets and Liabilities
The carrying amount of the financial assets and liabilities shown in the Group and Company statements of financial position are stated at 
fair value.

Liquidity Risk
Liquidity risk arises from the Group’s management of working capital and the financial charges on its debt instruments.

The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become due. 

The following are the contractual maturities (representing undiscounted contractual cash flows) of the Group’s and Company’s financial liabilities:

Group

Year ended 31 December 2017

Trade payables
Contingent consideration
Other accounts payable
Loans and borrowings

76

KEYWORDS STUDIOS PLC 

Total
€’000

Within 1 year
€’000

1-2 years
€’000

2-5 years
€’000

7,310 
4,468 
19,770 
19,280 

7,310 
3,251 
19,754 
18,943 

–
1,217 
16 
31 

–
–
–
306 

Financial StatementsYear ended 31 December 2016

Trade payables
Contingent consideration
Other accounts payable
Loans and borrowings

Company

Year ended 31 December 2017

Trade payables
Contingent consideration
Other payables
Loans and borrowings

Year ended 31 December 2016

Trade payables
Contingent consideration
Other payables
Loans and borrowings

Total
€’000

Within 1 year
€’000

4,822 
1,730 
12,293 
8,370 

4,822 
251 
12,238 
8,025 

1-2 years
€’000

–
1,479 
55 
55 

2-5 years
€’000

–
–
–
290 

Total
€’000

Within 1 year
€’000

1-2 years
€’000

2-5 years
€’000

215
971
607
18,250

Total
€’000

175
860
414
8,000

215
971
607
392

–
–
–
–

–
–
–
–

Within 1 year
€’000

1-2 years
€’000

2-5 years
€’000

175
–
414
8,000

–
860
–
–

–
–
–
–

Contingent considerations at 31 December 2017 have arisen on business combinations. They are based on set amounts to be paid in the future 
to sellers under the purchase agreements.

24   Operating Lease Commitments
The Group maintains a portfolio of leased properties. The terms of property leases vary from country to country, although they all tend to be 
tenant repairing with rent reviews every two to five years and some have break clauses. 

The total future value of the minimum lease payments is due as follows:

Group

Not later than one year
Later than one year and not later than five years
Later than five years

2017
€’000

4,561 
10,708 
4,793 

20,062 

2016
€’000

2,318 
6,031 
903 

9,252 

25   Finance Lease Commitments
The Group has leased computer equipment and office telephone systems. Such assets are generally classified as finance leases as the rental 
period amounts to the estimated useful economic life of the assets concerned and often the Group has the right to purchase the assets 
outright at the end of the minimum lease term by paying a nominal amount.

The total future value of the minimum lease payments is due as follows:

Group

2017
Not later than one year
Later than one year and not later than five years
Later than five years

2016
Not later than one year
Later than one year and not later than five years
Later than five years

Minimum lease 
payments 
€’000

Interest

Present
value

25 
20 
–

45 

31 
18 
–

49 

1 
4 
–

5 

2 
1 
–

3 

24 
16 
–

40 

29 
17 
–

46 

ANNUAL REPORT AND ACCOUNTS 2017

77

Notes Forming Part of the Consolidated and Company Financial Statements continued

26   Deferred Tax
Details of the deferred tax assets and liabilities, and amounts recognised in the profit or loss are as follows:

Accelerated capital allowances
Personal severance indemnity
Available losses
Rent-free inducement
Fixed asset excess of tax over accounting
Deferred tax related to multimedia tax credits
Other temporary and deductible differences
Deferred tax arising on intangibles

Net tax assets/(liabilities)

Change in tax rate
Prior year over/(under) provision

Total deferred tax asset/(liability)

Accelerated capital allowances
Personal severance indemnity
Available losses
Rent-free inducement
Fixed asset excess of tax over accounting
Deferred tax related to multimedia tax credits
Other temporary and deductible differences
Deferred tax arising on intangibles

Net tax assets/(liabilities)

27   Non-Controlling Interest

Opening balance
Liabilities of Kite Team attributable to shareholder at the acquisition date
Loss of Kite team attributable to the shareholders of the Group
Contingent consideration for the purchase of the remaining 50% of Kite Team
Settlement of non-controlling interest

Asset
2017
€’000

–
32
237
17
258
–
581
81

1,206

–
–

–

Asset
2016
€’000

–
109
44
–
173
5
300
249

880

Liability
2017
€’000

1
–
–
–
139
2,284
112
5,259

7,795

–
–

–

Liability
2016
€’000

9
–
–
116
3
796
19
2,310

3,253

Net
2017
€’000

(1)
32
237
17
119
(2,284)
469
(5,178)

(6,589)

–
–

–

Net
2016
€’000

(9)
109
44
(116)
170
(791)
281
(2,061)

(2,373)

2017
€’000

–
–
–
–
–

–

Credited to 
profit or loss
2017
€’000

1
(2)
(162)
13
(33)
132
(225)
(700)

(976)

(149)
94

(1,031)

Credited to
profit or loss
2016
€’000

4
100
(243)
(66)
42
501
(88)
459

709

2016
€’000

(1,309)
–
(61)
–
1,370

–

Keywords International Limited acquired 50% of the issued share capital of Kite Team in 2015, a company registered in Spain. 

In March 2016, Keywords International Limited acquired the remaining 50% of shares in Kite Team. The settlement value was €1,370,000; 
comprising the settlement of the put and call option of €1,150,000 through €1,000,000 in cash and €150,000 in KWS shares, plus €220,000 
transfer of losses from Minority Interest. 

78

KEYWORDS STUDIOS PLC 

Financial Statements28   Acquisitions Completed in the Current Year
Acquisition of Spov Ltd
On 17 February 2017 the Group acquired the entire issued share capital of Spov Ltd (“Spov”) a company registered in the UK, which specialises in 
providing creative development, cinematics, UI, visual effects and motion graphics services to the video game and film markets. The acquisition 
will further complement Keywords range of customer service offerings to customers with online and mobile games.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out below:

Spov Ltd

Financial assets
Property, plant and equipment
Trade and other receivable
Trade and other payables

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred consideration

Net cash outflow arising on acquisition

Cash

Book
value
€’000

30 
16 
(139)

(93)

Fair value 
adjustment
€’000

–
–
–

–

Fair
value
€’000

30
16
(139)

(93)

491 

398 

351 
47 

398 

351 

The main factors leading to recognition of goodwill on the acquisition of Spov are the presence of intangible assets in the acquired entity which 
do not value for separate recognition such as the expertise in Art Services and reputation within the industry, and an unidentified proportion 
representing the balance contributing to profit generation.

The deferred considerations is a guaranteed amount.

In the opening set up period, Spov contributed €207,920 revenue and €203,313 loss before tax to the Group between the date of acquisition 
and the balance sheet date. 

If the acquisition had been completed on the first day of the financial year, total revenue for the six months of €212,258 would have been 
contributed to the Group, and a corresponding loss before tax of €213,419.

Acquisition costs of €9k have been charged through the Statement of Comprehensive Income.

ANNUAL REPORT AND ACCOUNTS 2017

79

Notes Forming Part of the Consolidated and Company Financial Statements continued

28   Acquisitions Completed in the Current Year continued
Acquisition of XLOC
On 10 May 2017 the Group acquired the entire issued share capital of XLOC Inc (“XLOC”), a company registered in Raleigh, North Carolina, USA. XLOC 
has developed the leading web-based integrated globalisation content management system for videogames (XLOC), supported by consulting and 
customisation services. The acquisition of XLOC is in line with Keywords Studios’ strategy to extend its services, with the objective of providing end 
to end services to its global client base covering all aspects of game production and live operations support.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

XLOC

Financial assets
Property, plant and equipment
Identifiable intangible assets – IP
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (19,134 shares of the parent company)

Total consideration

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

7 
–
33 
120 
(73)
–

87 

Fair value 
adjustment
€’000

–
147 
–
–
–
(59)

88 

Fair
value
€’000

7 
147 
33 
120 
(73)
(59)

175 

652 

827 

643
184

827 

643
(120)

523 

The main factors leading to the recognition of goodwill on the acquisition of XLOC are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in localisation processes and reputation within the industry.

XLOC contributed €236,376 revenue and €114,475 loss before tax to the Group between the date of acquisition and the balance sheet date.  
If the acquisition had been completed on the first day of the financial year, revenue for the year to 31 December 2017 of €479,446 would have 
been contributed to the Group and €32,312 loss before tax.

Acquisition costs of €9k have been charged through to the Statement of Comprehensive Income.

Acquisition of GameSim
On 17 May 2017 the Group acquired the entire issued share capital of GameSim Inc (“GameSim”) a company registered in Orlando, Florida,  
USA. GameSim specialise in outsourced engineering services and technology platforms for the video games industry and other virtual 
simulation applications. The acquisition is in line with its strategy of growing, both organically and by acquisition, to extend the Group’s client 
base, market penetration or service lines, where the Group can leverage its existing expertise, multi-service platform, scale and global reach  
to generate synergies.

80

KEYWORDS STUDIOS PLC 

Financial StatementsThe amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

GameSim

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivables
Cash and cash equivalents
Trade and other payables

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (151,725 shares of the parent company)

Total consideration transferred

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

13 
–
768 
26 
(353)

454 

Fair value 
adjustment
€’000

–
–
–
–
–

–

Fair
value
€’000

13 
–
768 
26 
(353)

454 

3,828 

4,282 

2,888 
1,394 

4,282 

2,888 
(26)

2,862 

The main factors leading to recognition of goodwill on the acquisition of GameSim are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in simulation technology for the Games Industry and reputation. 

GameSim contributed €2,266,180 revenue and €397,213 profit before tax to the Group between the date of acquisition and the balance sheet 
date. If the acquisition had been completed on the first day of the financial year, revenue for the year to 31 December 2017 of €3,798,549 would 
have been contributed to the Group and €461,541 profit before tax.

Acquisition costs of €3k have been charged through to the Comprehensive Income Statement.

Acquisition of Red Hot
On 22 May 2017 the Group acquired the entire issued share capital of Strongbox Ltd, a holding company with subsidiaries in China and 
Indonesia trading under the Red Hot CG (“Red Hot”). Red Hot are specialists in the production of graphical art assets for video games. 

The acquisition of Red Hot is in line with Keywords’ strategy of growing both organically and by acquisition. It will increase the capacity  
of Keywords’ fast-growing and higher margin Art Service Line, as well as bringing a number of attractive new clients to the art business  
at Keywords.

ANNUAL REPORT AND ACCOUNTS 2017

81

Notes Forming Part of the Consolidated and Company Financial Statements continued

28   Acquisitions Completed in the Current Year continued
The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Red Hot

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Corporation tax
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Shares to be issued 

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

230 
–
975 
584 
(356)
(64)
–

1,369 

Fair value 
adjustment
€’000

–
1,465
–
–
–
– 
(366)

1,099 

Fair
value
€’000

230 
1,465
975 
584 
(356)
(64)
(366)

2,468 

2,513 

4,981 

3,514 
1,468 

4,981 

3,514 
(584)

2,930 

The main factors leading to recognition of goodwill on the acquisition of Red Hot are the presence of certain intangible assets in the acquired 
entity, broader access to the Chinese pool of video game art talent, which is the largest in the world, and expertise in Art service for the Games 
Industry and reputation. 

A fixed amount of 160,842 shares in Keywords Studio PLC will be issued as part of the deferred consideration. The shares have been valued  
at the share price at the date of acquisition, €9.12, and €1,467,580 has been recorded as shares to be Issued within equity, in accordance with 
IAS 32.16.

Red Hot contributed €3,979,753 revenue and €848,152 profit before tax to the Group between the date of acquisition and the balance sheet 
date. If the acquisition had been completed on the first day of the financial year, revenue for the year to 31 December 2017 of €6,245,933 would 
have been contributed to the Group and €1,152,760 profit before tax.

Acquisition costs of €70k have been charged through to the Comprehensive Income Statement.

82

KEYWORDS STUDIOS PLC 

Financial StatementsAcquisitions of asrec, Le Marque Rose and Around the Word
Between 28 July and on 4 August, the Company acquired the entire issued share capital of La Marque Rose SARL, asrec SAS and the subsidiary 
companies of holding company, Dune Media SAS, trading as Dune Sound and Around the Word, which are all based in Paris and provide audio 
recording and localisation services to the video games industry internationally.

The acquisitions are in line with the Keywords’ strategy of consolidating our leading position in the highly fragmented video games services 
industry and generating synergies through scale in certain services and geographies. 

The amounts recognised in respect of the identifiable assets acquired and liabilities, for each of the acquisitions, are set out in the table below:

asrec

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (9,534 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Le Marque Rose

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

123 
–
49 
76 
(115)
–

133 

Fair value 
adjustment
€’000

–
–
–
–
–
–

–

Book
value
€’000

148 
–
598 
494 
(504)
–

736 

Fair value 
adjustment
€’000

–
–
–
–
–
–

–

Fair
value
€’000

123 
–
49
76
(115)
–

133 

577 

710 

610 
100 

710 

610 
(76)

534 

Fair
value
€’000

148 
–
598 
494 
(504)
–

736 

1,293 

2,029 

2,029 

2,029 
(494)

1,535

ANNUAL REPORT AND ACCOUNTS 2017

83

Notes Forming Part of the Consolidated and Company Financial Statements continued

28   Acquisitions Completed in the Current Year continued
Around the Word

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred cash
Shares to be issued (66,262 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

Fair value 
adjustment
€’000

342 
–
2,142 
497 
(2,067)
–

914 

–
651 
–
–
–
(217)

434 

Fair
value
€’000

342 
651 
2,142 
497 
(2,067)
(217)

1,348 

3,495 

4,843 

2,500 
1,543 
800

4,843

2,500
(497)

2,003 

The main factors leading to recognition of goodwill on the acquisition of the French entities are the presence of certain intangible assets in  
the acquired entity, including an expertise in Audio service for the Games Industry and reputation. These acquisitions will allow Keywords  
to consolidate the leading providers of audio and localisation services in French which, together with German, remain the most important 
localised languages for games.

The deferred cash consideration elements of the Around The Word consideration are payable over three tranches. The first tranche is a payable on 
satisfaction of a working capital requirement at 31 December 2017, which has been met. The second and third tranches are payable on set EBITDA 
percentage requirements on set revenue targets. Based on trading to date, and on current projections, it is expected that this consideration will be 
paid in full.

A fixed amount of 66,262 shares in Keywords Studio PLC will be issued as part of the deferred consideration. The shares have been valued  
at the share price at the date of acquisition, €12.07, and €800,000 has been recorded as shares to be issued within equity, in accordance  
with IAS 32.16.

These French acquisitions contributed €3,773,273 revenue and €644,655 profit before tax to the Group between the dates of acquisition and 
the balance sheet date. If the acquisitions had been completed on the first day of the financial year, revenue for the year to 31 December 2017 
of €9,532,853 would have been contributed to the Group and €148,936 profit before tax.

Acquisition costs of €435k have been charged through to the Comprehensive Income Statement.

84

KEYWORDS STUDIOS PLC 

Financial StatementsAcquisition of d3t
On 19 October 2017 the Group acquired the entire issued share capital of d3t, a UK company. d3t delivers premium quality outsourced 
software development services for video game developers and publishers internationally.

The acquisition of d3t is in line with Keywords Studios’ strategy to grow organically and by acquisition as it selectively consolidates the highly 
fragmented market for video game services.  d3t brings additional skills, client relationships and geographic reach to Keywords, extending the 
strength and scale of its recently established Engineering service line.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

d3t

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (42,368 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

188
–
602
802
(678)
–

914

Fair value 
adjustment
€’000

–
–
–
–
–
–

–

Fair
value
€’000

188
–
602 
802 
(678)
–

914

2,886

3,800

3,127 
673 

3,800 

3,127 
(802)

2,325 

The main factors leading to recognition of goodwill on the acquisition of d3t are the presence of certain intangible assets in the acquired entity, 
including a software development team with capabilities including HD re-mastering, porting, optimisation, rendering and game systems and 
reputation within the industry. 

d3t contributed €560,231 revenue and €6,938 loss before tax to the Group between the date of acquisition and the balance sheet date. If the 
acquisition had been completed on the first day of the financial year, revenue for the year to 31 December 2017 of €3,010,726 would have been 
contributed to the Group and €113,541 profit before tax.

Acquisition costs of €36k have been charged through to the Comprehensive Income Statement.

ANNUAL REPORT AND ACCOUNTS 2017

85

Notes Forming Part of the Consolidated and Company Financial Statements continued

28   Acquisitions Completed in the Current Year continued
Acquisition of VMC
On 27 October 2017 the Group acquired the entire issued share capital of VMC Consulting Corporation, a leading provider of Functional Testing 
and Customer Support in North America, and its affiliates VMC Volt Information Sciences BC and Volt Canada Inc.

The acquisition of VMC is in line with Keywords Studios’ strategy to grow organically and by acquisition as it selectively consolidates the highly 
fragmented market for video game services.  

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

VMC

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Corporation tax
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

Fair value 
adjustment
€’000

1,834 
–
18,255
–
(3,192)
(150)
(1,408)

15,339

–
13,245 
–
–
–
–
(2,781)

10,464

Fair
value
€’000

1,834 
13,245 
18,255 
–
(3,192)
(150)
(4,189)

25,803

32,128

57,931

57,931

57,931
–

57,931

VMC contributed €7,768,858 revenue and €824,189 profit before tax to the Group between the date of acquisition and the balance sheet date. 
If the acquisition had been completed on the first day of the financial year, revenue for the year to 31 December 2017 of €50,345,062 would 
have been contributed to the Group. The acquisition was a carve-out from a group of existing companies, so the comparable pre-acquisition 
profit is not easily measurable. It is expected that the comparable profit before tax would have been in the order of 10% of revenues.

Acquisition costs of €1,690k have been charged through to the Comprehensive Income Statement.

Acquisition of Sperasoft
On 13 December 2017 the Group acquired the entire issued share capital of Sperasoft Inc. and Sperasoft LLC. Headquartered in Santa Clara, 
California, Sperasoft provides game development, art creation and software engineering services to video game developers and publishers 
around the world from its production studios in St. Petersburg and Volgograd, Russia and Krakow, Poland.

The acquisition of Sperasoft is in line with Keywords Studios’ strategy to grow organically and by acquisition as it selectively consolidates the 
highly-fragmented market for video game services. Sperasoft adds considerable expertise and scale to Keywords new and growing Engineering 
Services business and adds additional scale to the Art creation business.  

86

KEYWORDS STUDIOS PLC 

Financial StatementsThe amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Sperasoft

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Corporation tax
Loan
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred cash
Shares to be issued (252,248 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

Fair value 
adjustment
€’000

1,053 
–
2,946
587
(2,710)
(86)
(1,022)
(46)

722 

–
3,454
–
–
–
– 
– 
(691)

2,763 

Fair
value
€’000

1,053 
3,454
2,946
587
(2,710)
(86)
(1,022)
(737)

3,485 

18,206 

21,691 

16,733 
826 
4,132 

21,691 

16,733 
(587)

16,146 

The main factors leading to recognition of goodwill on the acquisition of Sperasoft are the presence of certain intangible assets in the acquired 
entity, including an expertise in Art and Engineering services for the Games industry and reputation. 

The deferred consideration is payable on the first anniversary of completion. This is not contingent on performance of the Company. 

A fixed amount of 252,248 shares in Keywords Studio PLC will be issued as part of the deferred consideration. The shares have been valued  
at the share price at the date of acquisition, €14.26, and €4,132,584 has been recorded as shares to be issued within equity, in accordance  
with IAS 32.16.

Sperasoft contributed €797,608 revenue and €34,180 loss before tax to the Group between the dates of acquisition and the balance sheet 
date. If the acquisitions had been completed on the first day of the financial year, revenue for the year to 31 December 2017 of €18,077,846 
would have been contributed to the Group and €1,040,698 loss before tax.

Acquisition costs of €82k have been charged through to the Comprehensive Income Statement.

ANNUAL REPORT AND ACCOUNTS 2017

87

Notes Forming Part of the Consolidated and Company Financial Statements continued

28   Acquisitions Completed in the Current Year continued
Acquisition of LOLA
On 15 December 2017 the Group acquired the assets and business of Localizadora Latam SC (“LOLA”) , a Mexican company and a leading 
provider of Latin American Spanish dubbing, localisation and sound design services for the video game, film and television markets.

The acquisition of LOLA is in line with Keywords Studios’ strategy to grow organically and by acquisition as it selectively consolidates the highly 
fragmented market for video game services.  

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

LOLA

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred cash
Shares to be issued (10,106 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

13 
–
147 
43 
(118)
–

85

Fair value 
adjustment
€’000

–
–
–
–
–
–

–

Fair
value
€’000

13
–
147
43
(118)
–

85

784

869

405
295
169

869

405 
(43)

362 

The main factors leading to recognition of goodwill on the acquisition of LOLA are the presence of certain intangible assets in the acquired 
entity, including expertise in Latin American Spanish dubbing and sound expertise. 

The deferred consideration on LOLA is payable based on sales targets. At the reporting date, there is no reason to believe that these targets 
will not be met. 

As the acquisition happened so close to year end, LOLA contributed minimal revenue and profit before tax to the Group between the date  
of acquisition and the balance sheet date. If the acquisition had been completed on the first day of the financial year, revenue for the year to 
31 December 2017 of €997,366 would have been contributed to the Group, and €68,136 profit before tax.

Acquisition costs of €2k have been charged through to the Comprehensive Income Statement.

88

KEYWORDS STUDIOS PLC 

Financial Statements29   Business Combinations Completed in 2016
Acquisition of Ankama Asia Pte Ltd.
On 22 March 2016 the Group acquired the entire issued share capital of Ankama Asia Pte Ltd (“Ankama”), a company registered in Singapore, 
which specialises in providing services to support the live operations of the games of Ankama France. The Company has a four-year agreement 
for the continued provision to service to Ankama and also plans to significantly increase the scale of the Studio, which is based in Manila, to 
service new and existing clients of Keywords. The acquisition will strengthen Keywords range of customer service offerings to customers with 
online and mobile games.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out below:

Ankama

Financial assets
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

– 
6 
120 
(81)
– 

45 

Fair value 
adjustment
€’000

44 
– 
– 
– 
(7)

37 

Fair
value
€’000

44
6
120
(81)
(7)

82 

214 

296 

296 
(120)

176 

The intangible assets are to be amortised over their estimated useful lives of five years. 

The main factors leading to recognition of goodwill on the acquisition of Ankama Asia Pte Ltd are the presence of intangible assets in the acquired 
entity which do not value for separate recognition such as the expertise in customer service and an unidentified proportion representing the 
balance contributing to profit generation.

Ankama Asia Pte Ltd contributed €527,856 revenue and €17,288 loss before tax to the Group between the date of acquisition and the balance 
sheet date. If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €540,693 would have been contributed 
to the Group and loss before tax of €18,022. 

Acquisition costs of €39,140 have been charged through the Statement of Comprehensive Income.

Acquisition of Synthesis Group
The Group acquired the business of the Synthesis Group of Companies on 12 April 2016, including:

•  100% of the share capital of Sillabit SRL, a company registered in Italy;
•  100% of the share capital of Synthesis Deutschland GmBH, a company registered in Germany; and
•  100% of the share capital of Synthesis Global Solutions SA (SGSS) a company registered in Switzerland.

The Synthesis Group provide localisation and audio services to some of the leading games publishers and was acquired to extend the Group’s 
client base and global reach.

ANNUAL REPORT AND ACCOUNTS 2017

89

Notes Forming Part of the Consolidated and Company Financial Statements continued

29   Business Combinations Completed in 2016 continued
The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Synthesis Group

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Deferred tax asset
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Shares to be Issued
Deferred consideration

Total consideration transferred

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

Fair value 
adjustment
€’000

236 
– 
1,716 
992 
(1,856)
– 
– 

1,088 

– 
2,774 
(92)
– 
– 
– 
(538)

2,144 

Fair
value
€’000

236 
2,774 
1,624 
992 
(1,856)
– 
(538)

3,232 

14,664 

17,896 

10,200
6,906
790

17,896 

10,200 
(992)

9,208 

Deferred cash consideration of €1,000,000 is due for payment on 12 April 2018 in accordance with the share purchase agreement. The deferred 
consideration recorded within as contingent consideration within non-current other payables on the 2016 balance sheet represented the fair 
value amount at the balance due. 

The main factors leading to the recognition of goodwill on the acquisition of the Synthesis Group are the presence of certain intangible assets  
in the acquired entity, which are not valued for separate recognition, such as the expertise in sound recording and localisation and reputation 
of the staff within the industry.

A fixed amount of 2,376,518 Keywords Studios PLC shares will be issued as part of the deferred consideration. The shares have been valued  
at the share price at the date of acquisition, £2.32 (€2.91). €6,906,000 has been recorded as shares to be issued within equity.

The Synthesis Group of companies contributed €18,012,547 revenue and €3,494,458 profit before tax to the Group between the date  
of acquisition and the balance sheet date. 

If the acquisition had been completed on the first day of the financial year, total revenue for 2016 of €20,662,464 would have been contributed 
to the Group, and a corresponding profit before tax of €3,887,462.

Acquisition costs of €254,698 have been charged through the Statement of Comprehensive Income.

90

KEYWORDS STUDIOS PLC 

Financial StatementsAcquisition of Mindwalk Studios Inc. and Mindwalk Studios Ltd.
On 31 May 2016 the Group acquired 100% of the assets, the business and the customer contracts of Mindwalk Studios Inc., a company 
registered in China, and Mindwalk Studios Ltd, a company registered in the British Virgin Islands. The companies trade as one business entity 
and specialise in the provision of art creation services for the video games industry. The acquisition is in line with the Group’s strategy to 
further strengthen art services and to extend the Group’s client base in this service.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Mindwalk

Financial assets
Property, plant and equipment
Identifiable intangible assets – customer relationships
Trade and other receivables
Cash and cash equivalents
Deferred tax asset
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred cash consideration
Shares to be Issued

Total consideration transferred

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

465 
– 
581 
442 
– 
– 

1,488 

Fair value 
adjustment
€’000

(333)
1,100 
(39)
(30)
83 
(137)

644 

Fair
value
€’000

132 
1,100 
542 
412 
83 
(137)

2,132 

3,117 

5,249 

3,048 
315 
1,886 

5,249 

3,048 
(412)

2,636 

The main factors leading to recognition of goodwill on the acquisition of Mindwalk are the presence of certain intangible assets in the 
acquired entity, which are not valued for separate recognition, such as the expertise in art creation service and reputation of the staff within 
the industry. The fair value of the shares to be issued as part of the acquisition has been determined as being the share price on the date of 
the transaction.

A fixed amount of 513,189 shares will be issued as part of the deferred consideration. The shares have been valued at the share price at the 
date of acquisition, £2.80 (€3.67) and €1,886,000 has been recorded as shares to be issued in reserves.

Deferred cash consideration of USD$500,000 is due for payment on 5 April 2019 in accordance with the purchase agreement. The deferred 
consideration recorded within as contingent consideration within non-current other payables on the 2016 balance sheet represented the fair 
value amount at the balance due. 

Mindwalk contributed €3,166,196 revenue and €227,528 profit before tax to the Group between the date of acquisition and the balance sheet 
date. If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €4,825,497 would have been contributed 
to the Group and €301,165 profit before tax.

Acquisition costs of €199,312 have been charged through to the Comprehensive Income Statement.

ANNUAL REPORT AND ACCOUNTS 2017

91

Notes Forming Part of the Consolidated and Company Financial Statements continued

29   Business Combinations Completed in 2016 continued
Acquisition of Volta Création Inc.
On 28 July 2016, the Group acquired 100% of the issued share capital of Volta Création Inc., a company registered in Canada, which specialises 
in Art Creation for the Games industry. Volta was acquired to increase the capabilities and capacity of the art creation service and in particular 
to strength to the Groups offering in concept art.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Volta

Financial assets
Fixtures, fittings and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity instruments (45,192 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

74 
– 
513 
(31)
(322)
– 

234 

Fair value 
adjustment
€’000

– 
761 
– 
– 
– 
(202)

559 

Fair
value
€’000

74 
761 
513 
(31)
(322)
(202)

793 

2,701 

3,494 

3,324 
170 

3,494 

3,324 
31 

3,355 

The main factors leading to the recognition of goodwill on the acquisition of Volta Création Inc. are the presence of certain intangible assets  
in the acquired entity, which are not valued for separate recognition, such as the expertise in Art and Art Services and reputation of the staff 
within the industry.

Volta Création Inc. contributed €1,181,050 revenue and €209,305 profit before tax to the Group between the date of acquisition and the 
balance sheet date. If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €2,406,878 would have 
been contributed to the Group and profit before tax of €277,687. 

Acquisition costs of €19,298 have been charged through the Statement of Comprehensive Income.

Acquisition of Player Research Ltd
On 26 October 2016, the Group acquired 100% of the issued share capital of Player Research Ltd., a company registered in the United Kingdom, 
which is an industry-leading user research and playtesting specialist. The acquisition is in line with the Group’s strategy to extend its services, 
with the objective of providing end to end services to its global client base covering all aspects of game production and live operations support.

92

KEYWORDS STUDIOS PLC 

Financial StatementsThe amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Player Research

Financial assets
Fixtures, fittings and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Deferred cash
Equity instruments (65,280 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

45 
– 
169 
489 
(133)
– 

570 

Fair value 
adjustment
€’000

– 
158 
– 
– 
– 
(32)

126 

Fair
value
€’000

45 
158 
169 
489 
(133)
(32)

696 

1,014 

1,710 

1,128 
265 
317 

1,710 

1,128 
(489)

639 

Deferred cash consideration of £300,000 is due for payment on 26 October 2018 in accordance with the share purchase agreement. The deferred 
consideration recorded within as contingent consideration within non-current other payables on the 2016 balance sheet represented the fair 
value amount at the balance due. 

The main factors leading to the recognition of goodwill on the acquisition of Player Research Ltd. are the presence of certain intangible assets in 
the acquired entity, which are not valued for separate recognition, such as the expertise in user research and playtesting and reputation within 
the industry.

Player Research contributed €182,820 revenue and €64,525 profit before tax to the Group between the date of acquisition and the balance sheet 
date. If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €921,339 would have been contributed to 
the Group and profit before tax of €307,592. 

Acquisition costs of €40,785 have been charged through the Statement of Comprehensive Income.

Acquisition of Global Video-Games Services Inc., trading as Enzyme Testing Labs
On 16 November 2016, the Group acquired 100% of the issued share capital of Global Video-Games Services Inc., trading as Enzyme Testing 
Labs, a company incorporated under the laws of Quebec. Enzyme’s strengths are in functional QA and localisation testing of video games for 
leading game publishers and developers. In addition, it provides localisation services and focus group testing, all of which will significantly 
strengthen Keywords’ service offerings to the global video games market.

ANNUAL REPORT AND ACCOUNTS 2017

93

Notes Forming Part of the Consolidated and Company Financial Statements continued

29   Business Combinations Completed in 2016 continued
The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Enzyme

Financial assets
Fixtures, fittings and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax assets
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

Fair value 
adjustment
€’000

929 
– 
2,546 
695 
(2,334)
– 
– 

1,837 

(13)
1,669 
– 
– 
– 
3 
(761)

899 

Fair
value
€’000

916 
1,669 
2,546 
695 
(2,334)
3 
(761)

2,735 

731 

3,466 

3,466 

3,466 
(695)

2,771 

The main factors leading to the recognition of goodwill on the acquisition of Enzyme are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in functional QA and localisation testing.

Enzyme contributed €1,094,913 revenue and €59,820 profit before tax to the Group between the date of acquisition and the balance sheet 
date. If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €8,632,254 would have been contributed 
to the Group and profit before tax of €954,332. 

Acquisition costs of €243,774 have been charged through the Statement of Comprehensive Income.

Acquisition of Sonox Audio Solutions S.L.U.
On 22 December 2016, the Group acquired 100% of the issued share capital of Sonox Audio Solutions S.L.U. (“Sonox”), a company incorporated 
under the laws of Spain. Sonox provides Audio and Localisation for Spain and Mexico. Sonox already provides certain services to the Group and 
its acquisition will enable the Group to capture the margins on those services.

94

KEYWORDS STUDIOS PLC 

Financial StatementsThe amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below:

Sonox

Financial assets
Fixtures, fittings and equipment
Identifiable intangible assets – customer relationships
Trade and other receivable
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities

Total identifiable assets

Goodwill

Total consideration

Satisfied by:
Cash
Equity Instruments (24,881 shares of the parent company)

Net cash outflow arising on acquisition
Cash
Less: cash and cash equivalent balances transferred

Book
value
€’000

2 
– 
268 
177 
(411)
– 

36 

Fair value 
adjustment
€’000

– 
– 
– 
– 
– 
– 

– 

Fair
value
€’000

2 
– 
268 
177 
(411)
– 

36 

614 

650 

500
150

650 

500 
(177)

323 

The main factors leading to the recognition of goodwill on the acquisition of Sonox are the presence of certain intangible assets in the acquired 
entity, which are not valued for separate recognition, such as the expertise in audio and localisation.

Sonox contributed €52,032 revenue and €87,969 additional profit before tax to the Group between the date of acquisition and the balance sheet 
date. If the acquisition had been completed on the first day of the financial year, revenue for 2016 of €1,308,004 would have been contributed to 
the Group and profit before tax of €454,827. 

Acquisition costs of €21,687 have been charged through the Statement of Comprehensive Income.

30   Supplementary Information to the Statement of Cash Flows 
Group Movement on Loans

Opening loans and borrowings 1.1.2017
Cash flows
Cash received via additional loans taken in the current year
Repayment of loans
Non-cash flows
Amounts recognised on business combinations
Non-current at 1.1.2017 transferred to current 31.12.2017

Closing Loans and borrowings 31.12.2017

Current
€’000

8,025

10,250
(23)

632
59

18,943

Non-current
€’000

345

–
–

51
(59)

337

Total
€’000

8,370

10,250
(23)

683
–

19,280

31   Events After the Reporting Date
Acquisition of Maximal 
On 22 March 2018 the Group completed the acquisition of Maximal, an audio business based in Sao Paulo. Maximal does voice-over recording 
for the video games and learning industries. Maximal will add to our audio capabilities in the South American market, providing Keywords its 
first recording studio in Brazil, which will complement our localisation operation in Rio. Under the terms of the acquisition Keywords will pay 
cash consideration of up to €500k; €300k initially plus up to €200k over two years, contingent on results.

At the date of authorisation of these financial statements, no further validated information was available.

ANNUAL REPORT AND ACCOUNTS 2017

95

Notes Forming Part of the Consolidated and Company Financial Statements continued

31   Events After the Reporting Date continued
Acquisitions of Cord Worldwide Limited and Laced Music Limited
On 6 April 2018 the Group announced that it had acquired Cord Worldwide Limited (“Cord”) and Laced Music Limited (“Laced”) for a total 
consideration of £4.5m/€5.2m from the Cutting Edge Group (“Cutting Edge”). Based in London, Cord provides a range of music-focused branding 
and strategic consulting services to large businesses including Shell, Lego and BT. Laced is a music services company and record label specialising 
within the video games industry. The companies will bring additional talent, expertise and music industry experience to Keywords’ client base. Being 
able to offer music services to our clients will further enhance our reputation as the leading provider of services to the global video games industry.

Under the terms of the acquisition, which is anticipated to be earnings enhancing, the total consideration will be £4.5m/€5.2m. This will be 
satisfied by cash of £3.4m/€3.9m, and the remainder will be issued in shares to the sellers two years after the acquisition. At the date of 
authorisation of these financial statements, no further validated information was available.

96

KEYWORDS STUDIOS PLC 

Financial StatementsCompany Information

Directors

Secretary

David Broderick
Andrew Day
Georges Fornay
Charlotta Ginman
Ross King Graham
Giorgio Guastalla
David Reeves

David Broderick

Registered Number

8548351

Registered Office

Auditors

Principal Bankers

Nominated Adviser and Broker

Financial PR Adviser

Solicitors

8 Clifford Street
London  
W1S 2LQ

BDO 
Registered Auditors 
Beaux Lane House 
Mercer Street Lower 
Dublin 2

Barclays Bank 
27 Soho Square 
London 
W1D 3QR

Citibank Europe Plc 
1 North Wall Quay 
Dublin 1 

Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London 
EC4M 7LT

MHP Communications
6 Agar Street
London
WC2N 4HN

DWF LLP 
20 Fenchurch Street
London  
EC3M 3AG

Squire Patton Boggs (UK) LLP
7 Devonshire Square
London  
EC2M 4YH

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Keywords Studios PLC
Whelan House
South Country Business Park
Dublin 18
Ireland

T: +353 190 22 730

www.keywordsstudios.com