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Strengthening
our market leading

position

Annual Report and Accounts 2018

Support | Deliver | Evolve

 
 
 
 
 
 
 
The video games industry 
represents the pinnacle of 
interactive digital content.

At Keywords, we are using our passion 
for games, technology and media 
to create a global services platform 
for video games and beyond.

Our vision is to be the world’s leading 
technical and creative services platform for 
the video games industry and beyond.

Support | Deliver | Evolve

Visit the website for further information
www.keywordsstudios.com

2018 Highlights

Contents

Revenue (€m)

Proforma Revenue1(€m)

Strategic Report   
Highlights 

1–33
1

2018

250.8

2018

265.4

At a Glance 

2017

151.4

2017

220.7

2016

96.6

2016

112.8

€250.8m
+66%

(growth in 2018 on 2017)

€265.4m
+20%

(growth in 2018 on 2017)

Adjusted Profit Before Tax2 (€m)

Adjusted Basic Earnings Per Share2 (c)

Investment Summary 

Chairman’s Statement 

Our Culture 

Market Overview 

Our Business Model 

Our Strategy 

Chief Executive’s Review 

Financial and Operating Review 

KPIs 

Principal Risks and Uncertainties 

Governance 
Board of Directors 

2018

2017

37.9

2018

47.75

Chairman’s Introduction 

23.0

2017

31.18

Corporate Governance 

Directors’ Report 

2

4

6

8

12

14

16

18

27

30

32

34–55
34

36

37

40

2016

14.9

2016

20.59

€37.9m
+65%

(growth in 2018 on 2017)

47.75c
+53%

(growth in 2018 on 2017)

Statement of Directors’ Responsibilities  42

Audit Committee Report 

Directors’ Remuneration Report 

Report of the Nomination Committee 

43

46

55

Financial Statements  56-104
56
Independent Auditor’s Report 

Dividend per share (p)

2018

2017

2016

1.61

1.46

1.33

1.61p
+10%

(growth in 2018 on 2017)

Consolidated Statement of 
Comprehensive Income 

Consolidated Statement 
of Financial Position 

Consolidated Statement 
of Changes in Equity 

Consolidated Statement 
of Cash Flows 

Company Statement 
of Financial Position 

Company Statement 
of Changes in Equity 

Company Statement 
of Cash Flows 

Notes Forming Part of the 
Consolidated and Company 
Financial Statements 

60

61

62

63

64

65

66

67

Alternative Performance Measures
The business uses a number of adjusted measures that are not defined or recognised under IFRS. 
For full definitions and explanations of these measures and a reconciliation to the most directly 
referenceable IFRS line item, please see pages 105 to 107.

1  Pro forma revenue includes the annualised sales of all acquisitions made in each year, in  
order to provide a better overview of the balance of the business at the end of each year.

2  Adjusted Earnings Per Share and Profit Before Tax are calculated before one-time costs of 
acquisitions and integration, share option charges, amortisation of intangibles, and foreign 
exchange movements.

Supplementary  
Information 
Alternative Performance Measures 

105-108
105

Company Information 

108

Annual Report and Accounts 2018

1

 
At a Glance

A global, integrated 
service provider

The Group now has more than 50 studios strategically located in 40 cities worldwide 
providing full, integrated services by combining a presence that is local to our clients  
in key gaming clusters with lower cost production sites across four continents.

Since the beginning of 2018, we have expanded further organically and by acquisitions, 
adding to our capabilities in regions where we have an existing presence, including Brighton, 
Los Angeles, Sao Paulo, Katowice, Ottawa and London.

6,000+

People on the payroll 
at peak time

50+

Providing services across 
more than 50 languages

23

Serving 23 out of the top 25 
games companies measured  
by revenue

52

Studios in 21 countries

Saint Jerome

Orlando

São Paulo

See key on opposite page.

2

Keywords Studios plc 

Strategic ReportLos AngelesPortlandMontrealRio de JaneiroMexico CityRaleighOttawaQuebec CitySeattlePuneSingaporeBeijingNew DelhiManilaDalianShanghaiChengduTokyoTaipeiZhengzhouBarcelonaDublin (HQ)LiverpoolLondonHamburgMilanMadridRomeParisYogyakartaKatowiceKrakowBrightonVolgogradSt. PetersburgThe HagueKeywords Studios continues to build world-leading capabilities in services that video game and similar interactive content 
creators need. We stand shoulder-to-shoulder with our clients working as their external or co-development partner to 
provide dedicated outsourced or embedded services, providing access to our teams of experts where and when needed, 
so they don’t have to carry unnecessary fixed costs to cater for peaks in activity. Today we have breadth and depth in 
seven service lines.

Revenue breakdown by service:

 Audio

 Player Support

 Engineering

Multi-language voiceover 
recording, original language  
voice production, Hollywood 
production, music management, 
sound effects & related services.

365/24/7, multilingual support 
for gamers when games are in 
live operation, forum monitoring 
and moderation services & social 
media engagement on behalf  
of the game brand.

Game development services 
including full game development, 
co-development, porting of games 
from one platform to another 
including remastering, tool 
development and consulting 
services on a work for hire basis. 

This also includes our proprietary 
software solutions for analytics, 
social media integration, 
procedural generation of art 
assets and player behaviour 
research consulting services

2018

2018

2018

€34.2m
+66%

(growth in 2018 on 2017)

€35.9m
+292%

(growth in 2018 on 2017)

€26.1m
+632%

(growth in 2018 on 2017)

 Art Creation

 Functional Testing

 Localization

The creation of video game 
graphical art, including concept art, 
2D and 3D art asset production & 
animation. Marketing services 
including game trailers, marketing 
art and materials.

Quality assurance, including 
discovery and documentation of 
game defects and testing to verify 
the game’s compliance with 
hardware manufacturers’ and  
app stores’ specifications, as well 
as crowd based and focus Group 
testing solutions.

Translation of in-game text,  
audio scripts, cultural and  
local adaption, accreditation, 
packaging and marketing 
materials in over 50 languages.

 Localization Testing

Testing for out of context 
translations, truncations, 
overlaps, spelling, grammar, 
age rating issues, geopolitical 
and cultural sensitivities and 
console manufacturer compliance 
requirements in over 30 languages 
using native speakers.

2018

2018

2018

2018

€41.7m

+59%

€49.1m

+64%

€44.0m

€19.8m

+5%

0%

(growth in 2018 on 2017)

(growth in 2018 on 2017)

(growth in 2018 on 2017)

(growth in 2018 on 2017)

Annual Report and Accounts 2018

3

Investment Summary

A further 
strengthened offering 
from which to grow

Keywords is better placed than ever to continue to capture share of 
our robustly growing market by deepening our relationships with 
clients that already trust us with their high value IP, having significantly 
extended our services and geographical reach during the year.

4

Keywords Studios plc 

Strategic ReportWe are a trusted partner to leading companies around the world, with 
a strong market position, providing services to 23 of the top 25 games 
companies and 9 of the top 10 mobile games publishers by revenue, including:

Access to a dynamic 
growth market
Keywords operates in a dynamic growth 
market but has minimal direct exposure to  
the successes or failures of individual game 
titles. Our focus on content means we are 
platform agnostic and well positioned to take 
advantage of the opportunities presented  
by mobile gaming, cloud streaming, next 
generation consoles and AR / VR. The 
increased sophistication of games and 
complexity of the video games market is 
driving demand for larger, professional, 
outsourced specialists, such as Keywords,  
in a highly fragmented supplier market. 
Outsourcing such work is attractive to 
developers and producers because it converts 
their fixed costs into variable costs, helps 
remove bottle-necks in capacity by providing 
access to talent as required and enables  
them to focus on their core competencies.

Market leading position
Keywords has a market leading position as 
the only global provider of fully integrated 
outsourced creative and technical services 
to the global video games industry. With an 
industry reputation for quality, reliability and 
flexibility, our scale and reputation mean we 
are well placed to take advantage of the trend 
for clients to move to more collaborative 
partnerships with fewer, larger suppliers.

Strong growth record
We continue to deliver strong Like-for-Like 
growth as we benefit from both the growth  
in our market and the trend towards greater 
outsourcing of our services. In addition, we 
have successfully acquired and integrated  
37 acquisitions since IPO. The eight 
acquisitions we completed in 2018 bolstered 
our capabilities, particularly in engineering, 
data analytics, music and marketing services. 
In addition to extending our existing service 
lines to bring us even closer to our clients,  
we have continued to expand our 
geographical reach.

Opportunity to grow further
Having made strong progress in extending  
the Group’s client base, market penetration, 
geographic footprint and service lines, we now 
see significant potential for increased cross-
pollination of our service lines and geographic 
locations, including taking advantage of our dual 
shore capabilities which enable us to be close  
to our customers and provide services from 
lower cost studios, as we increasingly become 
strategic partners to our clients. 

A strong business model
Keywords’ flexible resourcing and charging 
model, with charges levied for time or output 
rather than a fixed price, combined with 
relatively low working capital and capital 
expenditure requirements support its ability 
to grow the business whilst also achieving 
strong cash conversion.

Adjacent market potential
Our expertise in providing outsourced 
solutions to the video games industry  
is already being sought after in adjacent 
markets such as film and television, and 
Keywords is well placed to deliver this.

Annual Report and Accounts 2018

5

Chairman’s Statement

International scale 
and flexibility across 
markets are key

We are well placed to take advantage of the multiple opportunities 
afforded by our market as it grows in size and sophistication.

Introduction
2018 was a year of good, and perhaps 
underappreciated, progress in which we 
delivered a 65% increase in Adjusted Profit 
Before Tax to €37.9m (2017: €23.0m) which 
was within the range of market expectations 
albeit it was held back by certain project 
deferrals into 2019 and, unusually for us, bad 
debts of approximately €1.6m relating to four 
clients entering insolvency processes, some 
of which were caused by the ‘Fortnite effect’ 
on the industry (as explained in more detail  
in the Chief Executive’s Review). 

The 53% increase in Adjusted Basic Earnings 
Per Share to 47.75c demonstrates how 
effectively the Company is deploying capital 
and managing its margins while growing so 
strongly. This performance was delivered 
while continuing to develop the Group’s 
strong positioning in the video games market 
and creating an even better balanced, more 
diversified business with the addition of 
several new services including marketing 
services, music management, sound effects 
and game and predictive analytics. We also 
significantly strengthened our relatively new 
engineering / game development services 
offering and invested in the expansion of 
studios which created an additional 930 work 
stations across Beijing, Chengdu, Katowice, 
Liverpool, London, Los Angeles, Manila, 
Milan, Montreal, Seattle and Tokyo. The 
businesses that have joined the Group 

through acquisitions have integrated well, 
embracing the dynamic and self-effacing 
Keywords culture. 

Like-for-Like revenue growth3 was 10.1%; 
without the expected drag in the year from 
the VMC acquisition, Like-for-Like revenue 
growth would have been 14.9%. However, we 
are pleased with the overall contribution from 
VMC which has been significantly earnings 
enhancing. The Like-for-Like growth reflected 
good performances across the business 
although Localization Testing revenues 
declined unexpectedly at the end of the year 
as a number of projects slipped into 2019.

Multiple growth opportunities
Overall, Keywords is well positioned to take 
advantage of the multiple opportunities we 
see as the video games industry is predicted 
to continue to grow strongly, at a CAGR of 
c.9% (source: Newzoo, October 2018), despite 
the short-term disruption caused by Fortnite 
last year, and the trend towards outsourcing 
continues as video games companies aim  
to avoid substantially increased fixed costs  
to handle peaks in activity levels. Having 
extended our service offering further during 
the year, many of our blue-chip games 
producer and developer clients now see us  
as an important and trusted business partner 
who can bring considerable value to their 
games’ development and creation process.

Importantly, as cloud gaming and other 
subscription models emerge, we expect to 
see strong demand for our services to support 
the significant growth in content that these 
services will drive. 

Our strategic vision hasn’t changed since the 
flotation on AIM in July 2013, and pleasingly, 
we are significantly ahead of those early 
plans both in size and scope. We continue to 
see plenty of opportunity in the video games 
market to support our growth both organically 
and through selective acquisitions and the 
landscape remains fertile with a number of 
businesses expressing interest in joining us 
so they can participate in Keywords’ 
compelling partnering and growth model. 

Managing and funding growth
Keywords’ ability to source, execute and 
integrate acquisitions effectively is a core  
skill and, as the Group expands, more of  
the management team are involved in these 
assimilation processes. We look for a strong 
cultural fit and focus on the people joining the 
Group, rather than just seeing it as acquiring 
businesses, so that we engender a partnership 
through which both parties work closely 
together to complement each other.

3  Calculated on the basis that the full year 2017 comparative included all of the 2017 and 2018 acquisitions, as if they had been owned for the same period in 2017 as they have 

been in 2018 and applying consistent foreign exchange rates in both years.

6

Keywords Studios plc 

Strategic ReportWe are also highly focused on maintaining  
the interest, drive and passion of those who  
join Keywords, to make sure that they are 
stimulated by new opportunities as part of  
a much larger organisation without losing  
their entrepreneurial drive. One of the ways in 
which we have done this is by strengthening 
the Group’s management team with the highly 
experienced people we bring in through  
our acquisitions; this, in combination with 
developing our existing team, in turn provides 
further bandwidth across the management 
team to support the ongoing growth of  
the business. 

The funding of our acquisitions is achieved  
both by cash generated organically and through 
bank facilities. We are continuously improving 
our profit-to-cash conversion, assisted by the 
streamlining of our banking arrangements 
around the Group and are working towards 
centralised cash pooling and regular draw-
downs as standard within the treasury function. 
The increase in our bank facilities to up to 
€105m, which we secured during the year, 
gives us good headroom and demonstrates  
the strong support we enjoy from our banks  
for our growth strategy, given the strength  
of our financial performance and the recurring 
nature of many of the revenues.

As we grow, we have continued to develop  
our business processes and strengthen our 
governance practices. We have had a particular 
focus in 2018 on developing our operating  
and financial systems in order to enhance  
the management information available and 

streamline our reporting processes further;  
this remains work in progress. We have also 
improved our governance procedures with the 
adoption of the Quoted Companies Association 
Corporate Governance Code, as outlined in 
further detail later in the Annual Report. 
Ensuring we have the best internal systems  
and controls, as well as more integrated and 
efficient processes with our clients, will remain 
a focus in 2019.

the interim dividend of 0.53p per share will 
make a total dividend for the year ending 
31 December 2018 of 1.61p per share. This 
reflects an increase of 10% compared to 1.46p 
for 2017 and is consistent with our progressive 
dividend policy whilst retaining sufficient 
resources to fund our future growth. Subject  
to shareholder approval at the Group’s AGM, 
the dividend will be paid on 21 June 2019, to 
shareholders on the register on 31 May 2019.

People
The progress of Keywords and its successful 
transition from being a small company  
with two service lines into what it is today  
is a credit not just to the top team, but to 
everyone throughout the organisation for 
their part in making it happen. On behalf  
of the Board, I would like to thank all of  
the team for their strong contributions.

The whole executive team led by Andrew 
Day, our CEO, has worked impressively and 
performed well during the year. The team  
is operating in an industry that is not only 
fast growing but is a leading technological 
innovator in interactive technology; that 
Keywords is now a respected provider,  
not only of services, but also in technical 
innovation, shows how much we have 
become a key partner to our customers, 
despite most being many times our size.

Current Trading and Outlook
We have started 2019 promisingly. In a year 
in which the games industry is likely to see 
some changes with the arrival of games 
subscription and streaming services from new 
entrants like Apple and Google, we feel well 
placed to benefit from the likely increased 
demand for content.

The considerable progress we made in 2018 
has improved our quality of earnings and 
moved us higher up the value chain. 
Accordingly, as we continue to strengthen  
our market leadership and the breadth and 
scale of our service offering, we are well 
placed to take advantage of the multiple 
growth opportunities afforded by a market 
that is growing in size and sophistication.

Dividend
The Board is pleased to recommend a final 
dividend of 1.08p per share which, following 

Ross Graham
Chairman
8 April 2019

Annual Report and Accounts 2018

7

Our Culture

Pride in our people

Our culture acts as the glue that binds all Keywordians around the 
world together – relaxed, professional and humble with a focus on 
doing the very best we can for each and every project entrusted to us.

8

Keywords Studios plc 

Strategic ReportPeople that work at Keywords are passionate, 
talented, committed and resourceful. This 
culture creates an environment in which 
games-passionate individuals can work 
together with likeminded colleagues while 
enjoying the opportunity to work on most of the 
world’s leading games ahead of their releases.

Working on around 250 games at any time in 
the year and more than 600 in total through 
the year, Keywords provides an excellent 
and sustainable variety of work, strong career 
progression and opportunities to work in many 
different locations.

There is a common thread to the culture  
of Keywords.

We recognise our role as professional services 
providers. We approach this humbly, doing the 
very best we can for our clients’ projects with 
the confidence borne out of our deep expertise. 
We value our people; we trust them and work 
to support their passion to perform the best 
service for each project and each client.  
We have an inclusive style of management  
and run a tight ship.

Our priorities and areas of 
focus are summarised below:

Our People
•  Training and development
•  Integration
•  Diversity
•  Career advancement
•  Equal opportunities

Our Customers
•  Integrated efficient service
•  Customer satisfaction
•  Repeat business

Annual Report and Accounts 2018

9

Our Culture continued

We design our facilities as open plan to 
promote engagement and encourage 
knowledge sharing. At the core of our culture 
are our operating principles that we call the 
“Keywords Rule of 9”.

The Keywords Rule of 9
1.  Communication – We communicate openly 
and in a timely fashion. We do not hide 
things from colleagues or clients and we 
avoid office politics.

2.  Project Focus – We focus on projects, 

delivering the best we can for the benefit 
of each and every product we touch.

3.  Client Centricity – We act as an extension 
of the client’s organisation, moulding our 
processes and procedures to fit their 
requirements whilst sharing our 
knowledge of best practices.

4.  Empowerment – We empower our people 
to perform to the best of their ability by 
providing them with the resources and 
environment to do their jobs and the tools 
to track and measure their performance.
5.  Passion for Games – We are passionate 
about games and are proud of our role 
in helping to deploy them and we play 
an active role in the wider industry.
6.  Client Intimacy – We love our clients 

(all of them) and want the best for them 
at all times.

7.  Positivity – We have a “can do” attitude 
and rise to the challenge of solving our 
clients’ problems.

8.  Flexibility – We recognise the importance 
of flexibility and actively embrace it despite 
the obvious challenges. Flexibility is why 
we exist at all. Without it, clients would 
perform those tasks we do, themselves.
9.  Learning & Growing – We learn at every 
opportunity and grow ourselves through 
experience, training and tackling new 
challenges.

10

Keywords Studios plc 

Our People
An average of 5,238 employees make up our 
highly diverse and multicultural team and are 
well balanced across our three regions; 2,056 
in The Americas, 1,267 in Europe, 1,915 in 
Asia. The number and diversity of people and 
skills in our workforce allows us to be perfectly 
placed to deploy these skills across the 
industry to meet all of our customers’ needs. 

As the growing games industry continues to 
produce more content and as industries as 
diverse as retail, urban planning, advertising, 
education, architecture and automotive, 
adopt the use of game engines to make their 
content more interactive and engaging, we see 
the demand for the skills we offer increase. 

Our acquisition programme also brings fresh 
talent to the Group at all levels on a regular 
basis. We continue to be successful at 
integrating these new businesses and the 
talent they bring with them whilst providing 
opportunities for them to grow their careers 
across the Group and move between our 
various studios. This year we have added 
game programmers, game designers, 
software engineers, data scientists and 
machine learning specialists to our ever-
growing Keywords family. 

We provide equal opportunities for all of  
our colleagues, demonstrated by our senior 
leadership team, which comprises four people 
from the original Keywords business, ten 
people from acquired entities as well as six 
externally hired employees.

Strategic ReportReal experiences

 “The value of the Company is  
the value of its employees, and 
you certainly can say that for 
Keywords. Every colleague is  
a friend and, at the same time,  
a talented professional always 
ready to help. When you couple 
this great environment with  
the best products of the video 
game industry, satisfaction  
and motivation are the  
natural outcome.”

Riccardo
QA & Support Co-Ordinator, Dublin

Our Customers
We are fortunate to be able to count most 
of the top global games developers as our 
customers. These companies expect the 
highest level of service and our diverse 
capabilities allow us to satisfy our customers’ 
needs every time. Increasingly, these 
customers prefer to outsource multiple services 
to one service provider and this is where we 
are uniquely positioned to meet expectations.

We offer our clients flexible, scalable solutions 
that match their project requirements. Through 
our dedicated embedded services, we partner 
with our clients to provide the expertise of an 
in-house team and deliver flexible, in-house 
out-sourced solutions.

Keywords Studios  
Extra Life 2018 
Community involvement and supporting good 
causes – throughout our local studios staff 
support local charities and good causes.  
One activity that involved multiple sites was 
Extra Life 2018 – In 2018, Keywords staff 
participated in a 24-hour gaming marathon 
which supports Children’s Miracle Network 
Hospitals, raising over $10,000 for the cause.

Joining the Keywords Family
We are a highly acquisitive business and have 
some very strict criteria for our acquisition 
targets, by far the most important being 
cultural fit. Typically, if we think that there  
is a cultural misalignment then we won’t  
even open the dialogue with the Company. 
Once we set our sights on an acquisition  
there is a process that we follow during the 
due diligence phase and after closing the 
acquisition to ensure seamless integration  
of the new studio and most importantly the 
new people, to ensure that from day one, 
they feel like part of the Keywords family, 
while, at the same time, appreciating the 
history and richness that the new company 
brings. A mark of our integration success is 
that half our senior executive team joined  
us through acquired companies.

Keywordians with their drive and talent  
make Keywords the global service provider 
that it is today, and it is essential for us  
that we continue to support our unique and 
diverse culture, which includes welcoming 
new faces and ensuring they feel just as 
supported and welcomed as their more 
established colleagues.

Keywords Studios – 
Extra Life 2018

raised

teams with 40+ members

$10,736
3
9
40+
187

over 187 hours played

different locations in 5 countries

games played through 16 live streams

Annual Report and Accounts 2018

11

Market Overview

Providing a global services 
platform to support the 
video games market

Keywords operates in an exciting high growth market, with exposure to most 
of the world’s leading video games across all devices and all genres.

Continued market growth
The global games market for video games 
is fast moving and continually evolving. 
New gaming platforms, genres, monetisation 
models, distribution channels, and audiences 
keep coming. Not only this, but all manner 
of content providers are seeking to make  
their content more impactful and engaging. 
Interactive content is emerging everywhere 
and the lines between video games and 
e-learning, film and TV, simulation and 
e-retail are becoming increasingly blurred. 
Video games represent the most interactive 
of content types, and the tools, skills and 
production facilities needed to produce video 
games are now in demand from a much wider 
market. Keywords is hardware agnostic; 
rather our services support the production, 
the marketing and the support of the content 
itself in live operation.

12

Keywords Studios plc 

Content revenues in the global games market 
reached $134.9bn in 2018 and are forecast 
to increase to $174.0bn in 2021. (Source: 
NewZoo Global Games Market 2018). The 
mobile games segment continues to grow 
fastest, and the Chinese market is now  
larger than the US despite the hiccup in 2018 
that saw Chinese authorities blocking the 
publication of new games for 9 months –  
a situation which now appears to be getting 
back to normal.

The move towards ‘games 
as a service’ continues

The move towards ‘games as a service’ 
continues and unlike the sale of one-time 
packaged product, this requires ongoing 
maintenance of the content, continually 
updating it with new worlds, characters, 
and items to purchase or win. The market for 
the provision of services to the games industry 
is evolving too. While the industry remains 
highly fragmented, customers are increasingly 
willing to outsource multiple services to proven 
providers of scale who can offer all of these 
under one umbrella, by way of strategic 
partnerships, as well as exploring more 
co-development, in which significant parts of, 
or even full games, are developed on behalf 
of game developers or game publishers.  
The trend towards increasing outsourcing at  
a more strategic level benefits Keywords as  
the largest and broadest provider, making it  
an increasingly attractive home for service 
providers with a narrower focus.

Strategic ReportA high growth global video games market

Global market 
2018

$134.9bn
+10.8%

(growth on 2017 – ($121.7bn))

YoY ($Bn)

2021

2020

2019

2018

174.0

160.5

148.1

134.9

c.9% CAGR

(Source Newzoo, 2018)

Cloud gaming is poised to expand the  
market on a scale not seen since the  
introduction of mobile gaming.

Peter Warman, CEO Newzoo, November 2018

There are 2 billion people who play video games on the 
planet today. We’re not going to sell 2 billion consoles. Many 
of those people don’t own a television; many have never 
owned a PC. For many people on the planet, the phone is 
their compute device. It’s really about reaching a customer 
wherever they are, on the devices that they have.

Phil Spencer, Microsoft’s Vice President of Gaming (March 2019)

Cloud gaming / streaming and subscription platforms

Streaming games, Netflix style, and subscription platforms are a hugely exciting prospect following the initial publicity in January regarding 
Microsoft’s streaming service, xCloud, the unveiling of Google’s Stadia gaming platform in March 2019 and Apple’s launch of its Arcade 
subscription-based games platform in March 2019. Presently, gaming can be costly for the user, with the requirement for high end gaming PCs, 
expensive consoles and high-end smartphones limiting the access to and uptake of some games. Streaming, and subscription services, have  
the potential to provide highly cost-effective distribution of content, making it available to more players, on more devices, in more countries,  
in more languages. All this requires more services; engineering to port games to new streaming platforms; localization into more languages; 
increased player support services; and of course, as the competition amongst these streaming platforms intensifies, demand for new content 
production is expected to grow just as it has done in film and TV with the likes of Netflix, Amazon, Apple, Disney, and Hulu. 

New generation consoles

The current generation of PlayStation and Xbox games consoles first launched in 2013. Both companies are expected to launch completely 
new devices, with market rumours currently suggesting 2020 or 2021 are the most likely years for this. Unlike in the last console generation 
transition, in which publishers shifted very rapidly from content for the previous generation to new content for the current generation, this time 
we expect to see a different evolution thanks to the ‘games as a service’ model. We anticipate game publishers will want to continue to support 
existing content that is commercially successful while simultaneously producing new content that takes advantage of the power and features 
of the new consoles. We anticipate this doubling up will create added demand for our services.

Augmented reality, virtual reality and mixed reality

While VR in its first form didn’t catch on as some were expecting, the hardware providers are continuing to reduce the size of the headsets  
and uncouple them from the PC or console. As these advances continue, so we expect video game content providers to continually explore the 
possibilities for this most immersive of experiences. In the meantime, we continue to work extensively in the field not only with game content 
but more and more in non-game related content of an educational and experiential nature. Augmented Reality, as represented by a range of 
solutions either on existing devices like mobile phones or with specialised headsets such as the Microsoft’s HoloLens or Magic Leap One offers 
perhaps more immediate promise as seen with the early success of Pokémon Go but we don’t see this a major driver for the business in 2019.

Annual Report and Accounts 2018

13

Our Business Model

Creating value 
and growth through 
operational efficiency

The video games industry represents the pinnacle of interactive digital content. 
At Keywords, we use our passion for games, technology and media to create 
a global services platform for video games and beyond.

Our key strengths

Global presence
Provides access to the best talent and 
enables us to deliver projects across 
studios in multiple time zones, allowing 
seamless 24-hour turnarounds whilst 
remaining close to our customers.

Flexible resource model
Particularly true of our testing business, 
this allows us to scale up or down to  
meet demand, mirroring the seasonality  
of games production.

Knowledge and expertise
Our talented people have deep games-
specific knowledge and experience, 
enabling them to add value to our clients’ 
games at all stages in the development 
lifecycle. 

Reputation for quality
At the heart of our culture is our 
commitment to quality, reliability and 
integrating with our clients’ processes 
promoting long-term customer relationships.  

Financial strength
Our strong financial performance and 
position gives our customers reassurance 
of resilience in their supply chain and 
is part of our attraction to businesses 
we acquire. 

Acquisition track record
We have a strong track record in 
identifying acquisitions with a good fit 
with Keywords in terms of culture as well 
as expertise or geography and integrating 
them effectively to support their growth.

14

Keywords Studios plc 

Keywords’ presence in each stage of the games development cycle 
creates multiple opportunities for cross selling and revenue growth.

#1
Pre-production
•  Concept art
•  Level design
•  Game design

#6
New content for games
•  Game extensions
•  Level expansions
•  Art
•  Audio
•  Testing
•  Localization
•  Marketing
• 

Issue patches

#2
Early stage game 
development
•  Co-development
•  Programming
•  Art production
•  Cinematics / visual effects
•  Audio production
•  Original language voice production
•  Engineering
•  Development quality assurance
•  Game demo trailers
•  Music scoring
•  Sound design
•  Story writing
•  Motion capture

#5
Ongoing live 
operations support
•  Customer support
•  Community management
•  Data analytics
•  Payments processing
•  Game analytics
•  Social integration
•  Customer retention
•  Payments processing 
•  Promotions management

   Services offered 
by Keywords

   Services added by Keywords 
in 2018 –2019

   Services not currently 
offered by Keywords

Strategic ReportOur Business Model is supported by our Strategic Pillars:

Extending 
our range 
of services

Selective 
acquisitions

Organic 
growth and 
cross selling

Growing 
market share

Expanding 
geographic 
reach

Introducing 
technology

#3
Later stage game 
development
•  Functional testing
•  Text localization
•  Audio localization
•  Localization testing
•  Player research
•  Game porting
•  Music branding 
and strategy

#4
Launch
•  Certification testing
•  Official game trailers
•  Soundtrack and 
merchandise

•  Marketing services
•  Customer acquisition

Creating value for our stakeholders

By working as their external development 
partner, we enable leading content creators  
and publishers to leverage our expertise  
and capacity across the lifecycle of  
interactive content.

In so doing we enable our clients who 
are operating in complex and fast-moving 
environments to remain lean and agile, 
and to focus on creating and monetising 
the most engaging experiences.

We are trusted and relied upon by many of the 
world’s leading video game companies to work 
alongside them during concept, development 
and live operations by leveraging the breadth 
and depth of our industry leading service lines 
every step of the way.

Keywords’ presence in each stage of the  
games development cycle creates multiple 
opportunities for cross selling and  
revenue growth.

Investors
Consistent track record 
of delivering earnings and 
dividend growth.

Opportunity to invest in the 
exciting video games market, 
without the risk of exposure 
to the successes or failures 
of individual game titles.

Employees
Keywords provides employees 
with an excellent and sustainable 
variety of work, good career 
advancement opportunities and, 
increasingly, opportunities to 
work in many different locations.

Our customers can access a 
world class talent base without 
incurring any of the usual 
variable costs.

Customers
Our involvement across the video 
games cycle means that we can  
be a “one-stop-shop” for our  
global customers, meeting their 
requirements with a combination  
of on-demand and dedicated 
services facilitated through a wide 
geographic reach to talent and a 
flexible resource model. This allows 
our customers to outsource most 
aspects of game development 
enabling our customers to reduce 
the number of permanent staff  
that would otherwise be required 
to cater for peak activity, thereby 
converting fixed to variable costs 
and minimising their overall 
operating costs.

Increase in Adjusted 
EPS since 20144

53.7%

Customers using  
3 or more services

99

up from 30 in 2014 

Average number 
of employees

5,238

up from 978 in 2014

4 

 Before acquisition and integration expenses, share option charges, amortisation of intangibles, and foreign currency exchange.

Annual Report and Accounts 2018

15

Our Strategy

To be the world’s leading technical and creative services 
platform for the video games industry and beyond.

Strategic Pillars

Progress in 2018

Priorities in 2019

Measures of our Success

Extending our 
range of services

Selective 
acquisitions

Organic growth 
and cross selling

•  Entered the marketing services arena with three acquisitions 

•  With gaps in most of our services which can be filled with niche 

of video game trailer production companies.

•  Added music management capability for the first time 

enabling us to offer a service which is complementary to our 
voiced audio, game development and marketing services.
•  Landed a leading sound design and sound effects team and 

invested in studios to support them.

•  Welcomed a leading voice production company to the Group 

which also brings with it writing and motion capture 
management experience.

•  We are now offering video game analytics services and 

automated app testing for GDPR compliance.

•  Completed eight acquisitions during the year which added 

additional scale and expertise in our Engineering and Art 
services lines as well as in our Audio business.

•  These acquisitions are being integrated within the service 

lines as well as within the country and regional management 
structures and our global finance, accounting, HR and  
IT functions.

services, we will continue to acquire and invest in 2019 in expanding 

our palette of services.

investment in growth in 2019 and may come to form our eighth fully 

fledged service line during the year.

7

•  Most notably, marketing services is likely to be the recipient of further 

Seven service lines, up from two in 2009, four in 2013 and six in 2016.

•  The Group’s acquisition programme continues to be an important 

feature and we anticipate that 2019 will yield a similar number  

and value of acquisitions as previous years.

4-10

•  We are mindful of the integration challenges and therefore 

Between 4-10 acquisitions per year. 

acquisitions will likely be spread across geographies and across 

services lines to avoid management overstretch.

€30m to €80m invested.

•  Like-for-Like revenue grew by 10.1% in 2018 or 14.9% 

•  Our principal focus will remain on organic growth, as in previous years, 

Organic growth materially ahead of market growth.

Like-for-Like excluding VMC. 

•  While this growth was lower than the Group had targeted,  

we faced some considerable market related headwinds in 
2018 and we remain hopeful of double-digit growth in 2019.

and we expect to grow faster than the market for our services as we 

capture market share.

In 2018, the number of clients buying three or more services from us increased once 

•  A key measure of our success is how ‘relevant’ we are to our clients,  

again, to 99 from 93 in 2017. 

as evidenced by the growth in the number of our clients and also how 

many services each of our clients is using. 

Overall customer numbers increased by 31% to 846 compared to 646 in 2017. 

Growing 
market share

•  We continued to grow our service lines aiming to make them 
the “go to” providers for their respective sets of services. 
•  We have considerable headroom in each of our service lines  

to continue to grow our market share.

Expanding 
geographic reach

Introducing 
technology

•  Opened our third location in Eastern Europe improving access 

• 

to important talent pools.
Increased presence on the West Coast of the US, with 
operations in Hollywood and Burbank in Los Angeles, which 
again provide access to talent but also get us closer to the 
video game producers and publishers on the West Coast.
•  Grew our presence in the UK, given its reputation for creative 

and technical video game talent.

•  Continuous development of tools for internal use in making 
processes more efficient and in managing our businesses 
more effectively.

•  Our acquisitions of XLoc, Yokozuna Data, GetSocial and our 

investment in and exclusive commercialisation of AS Analyser 
provide access to technology solutions that can be provided 
as a service to clients.

•  We have much to do to grow all our service lines to the point 

Critical mass in each service line provides scale, increased flexibility, improved 

Localization Services has reached in being the “go to” provider.

efficiencies and deeper expertise.

•  We will seek to add to our capabilities in marketing, in Engineering  

and in Audio as we have been doing over the last year, as well  

Achieving critical mass comes through organic growth, led by cross selling and  

as more in Player Support.

new client acquisition activities, and can be accelerated by selective acquisitions  

•  Our testing businesses have achieved critical mass in North America 

of similar businesses.

but remain underweight in Europe and Asia and we will seek to 

rebalance this over the coming years.

•  Geographic reach has been a decreasing driver for us as we have now 

We have a good spread of talent across three continents, with about 39% of our people 

expanded our reach onto many of our key target regions and while  

in North America, 24% in Europe and 37% in Asia. 

we would like to have a presence in territories like Korea, and a wider 

base in Eastern Europe, these aren’t essential priorities for 2019.

•  Keywords will continue to develop and acquire software solutions  

Supporting internal innovation and tool development including our newly initiated 

to support the services we provide to game developers and  

Keywords Innovate programme.

game publishers.

•  Keywords Ventures (which is described in more detail in the Chief 

Selective acquisitions of software solutions that complement our services.  

Executive’s Review) is also active in assessing technologies being 

Yokozuna Data was acquired in July 2018. GetSocial acquired in February 2019.

developed for games or related markets where we believe we can  

add value in terms of modest financial support coupled with our  

Venture investments and associated commercial agreements such as the recent 

global market reach in games.

investment in GDPR compliance testing solution, AS Analyser, by Keywords Ventures.

We continue to pursue our proven strategy of 
growing organically and through acquisitions 
to extend the Group’s range of services, 
geographic reach and client base to achieve 
scale and become the “go to” services provider 
for each of our service lines. Where the Group 
can use its existing expertise, we continue  
to cross over into neighbouring markets such 
as film and television, e-learning and wider 
uses of interactive content more generally, 
generating synergies in a highly fragmented 
games service industry.

Each year, we continue to become more 
diversified and better balanced as a business, 
with an expanding range of services and with 
further locations to offer our clients. We see 
many opportunities to extend our existing 
relationships and become a strategic partner 
to major games companies, both through 
providing additional services to existing 
customers and through providing dedicated 
outsourced services.

16

Keywords Studios plc 

Strategic ReportExtending our 

range of services

Selective 

acquisitions

Organic growth 

and cross selling

of video game trailer production companies.

•  Added music management capability for the first time 

enabling us to offer a service which is complementary to our 

voiced audio, game development and marketing services.

•  Landed a leading sound design and sound effects team and 

invested in studios to support them.

•  Welcomed a leading voice production company to the Group 

which also brings with it writing and motion capture 

management experience.

•  We are now offering video game analytics services and 

automated app testing for GDPR compliance.

•  Completed eight acquisitions during the year which added 

additional scale and expertise in our Engineering and Art 

services lines as well as in our Audio business.

•  These acquisitions are being integrated within the service 

lines as well as within the country and regional management 

structures and our global finance, accounting, HR and  

IT functions.

•  Like-for-Like revenue grew by 10.1% in 2018 or 14.9% 

Like-for-Like excluding VMC. 

•  While this growth was lower than the Group had targeted,  

we faced some considerable market related headwinds in 

2018 and we remain hopeful of double-digit growth in 2019.

Growing 

market share

•  We continued to grow our service lines aiming to make them 

the “go to” providers for their respective sets of services. 

•  We have considerable headroom in each of our service lines  

to continue to grow our market share.

Expanding 

geographic reach

Introducing 

technology

•  Opened our third location in Eastern Europe improving access 

to important talent pools.

• 

Increased presence on the West Coast of the US, with 

operations in Hollywood and Burbank in Los Angeles, which 

again provide access to talent but also get us closer to the 

video game producers and publishers on the West Coast.

•  Grew our presence in the UK, given its reputation for creative 

and technical video game talent.

•  Continuous development of tools for internal use in making 

processes more efficient and in managing our businesses 

more effectively.

•  Our acquisitions of XLoc, Yokozuna Data, GetSocial and our 

investment in and exclusive commercialisation of AS Analyser 

provide access to technology solutions that can be provided 

as a service to clients.

Strategic Pillars

Progress in 2018

Priorities in 2019

Measures of our Success

•  Entered the marketing services arena with three acquisitions 

•  With gaps in most of our services which can be filled with niche 

services, we will continue to acquire and invest in 2019 in expanding 
our palette of services.

•  Most notably, marketing services is likely to be the recipient of further 
investment in growth in 2019 and may come to form our eighth fully 
fledged service line during the year.

7

Seven service lines, up from two in 2009, four in 2013 and six in 2016.

•  The Group’s acquisition programme continues to be an important 
feature and we anticipate that 2019 will yield a similar number  
and value of acquisitions as previous years.

•  We are mindful of the integration challenges and therefore 

acquisitions will likely be spread across geographies and across 
services lines to avoid management overstretch.

4-10

Between 4-10 acquisitions per year. 

€30m to €80m invested.

•  Our principal focus will remain on organic growth, as in previous years, 
and we expect to grow faster than the market for our services as we 
capture market share.

•  A key measure of our success is how ‘relevant’ we are to our clients,  

as evidenced by the growth in the number of our clients and also how 
many services each of our clients is using. 

•  We have much to do to grow all our service lines to the point 

Localization Services has reached in being the “go to” provider.
•  We will seek to add to our capabilities in marketing, in Engineering  
and in Audio as we have been doing over the last year, as well  
as more in Player Support.

•  Our testing businesses have achieved critical mass in North America 
but remain underweight in Europe and Asia and we will seek to 
rebalance this over the coming years.

•  Geographic reach has been a decreasing driver for us as we have now 
expanded our reach onto many of our key target regions and while  
we would like to have a presence in territories like Korea, and a wider 
base in Eastern Europe, these aren’t essential priorities for 2019.

Organic growth materially ahead of market growth.

In 2018, the number of clients buying three or more services from us increased once 
again, to 99 from 93 in 2017. 

Overall customer numbers increased by 31% to 846 compared to 646 in 2017. 

Critical mass in each service line provides scale, increased flexibility, improved 
efficiencies and deeper expertise.

Achieving critical mass comes through organic growth, led by cross selling and  
new client acquisition activities, and can be accelerated by selective acquisitions  
of similar businesses.

We have a good spread of talent across three continents, with about 39% of our people 
in North America, 24% in Europe and 37% in Asia. 

•  Keywords will continue to develop and acquire software solutions  

to support the services we provide to game developers and  
game publishers.

•  Keywords Ventures (which is described in more detail in the Chief 
Executive’s Review) is also active in assessing technologies being 
developed for games or related markets where we believe we can  
add value in terms of modest financial support coupled with our  
global market reach in games.

Supporting internal innovation and tool development including our newly initiated 
Keywords Innovate programme.

Selective acquisitions of software solutions that complement our services.  
Yokozuna Data was acquired in July 2018. GetSocial acquired in February 2019.

Venture investments and associated commercial agreements such as the recent 
investment in GDPR compliance testing solution, AS Analyser, by Keywords Ventures.

Annual Report and Accounts 2018

17

Chief Executive’s Review

A strong  
performance 

18

Keywords Studios plc 

Strategic ReportWell placed to benefit from 
the growth in content that will be 
driven by streaming games and 
next generation consoles

The Group produced another good 
performance during the year, albeit its growth 
was slightly held back by the anticipated  
low growth of VMC combined with the 
‘Fortnite effect’ and, late in the year, certain 
unforeseen project delays and cancellations 
(both explained in more detail in the organic 
growth and investment section of this 
review). Despite these reverses, the 
underlying performance of all but one of  
the seven service lines has been strong.  
The exception was Localization Testing 
where we were particularly impacted by 
delays at the tail end of 2018 some of which 
we are now working on in 2019. Overall,  
we continued to increase our share of the 
growing video games market, with customers 
attracted by our ability to flexibly deliver high 
quality services, across an increased and 
unrivalled range of services and geographies. 
The addition of music management and sound 
effects, marketing services and data analytics 
through acquisitions in the year will further 
extend relationships with our clients.

Delivering on our strategy
Our strategy of building the world’s leading 
technical and creative services platform  
for the video games market and beyond 
continues to yield rapid, synergistic growth. 

Operating globally across the lifecycle of 
video games, we continue to benefit from  
the major structural drivers of a growing 
industry, combined with a trend towards  
the outsourcing of services to create, test, 
market, internationalise and support 
interactive content. The video games services 
market remains highly fragmented despite 
the scale and global nature of the major  
video games publishers and developers. We 
continue to believe that the services provision 
market needs to consolidate further in order 
to support the needs of game publishers and 
developers who are grappling with the 
challenges of producing ever extending 
content whilst meeting demands for higher 
quality. This includes the provision and 
support of this content in more markets, 

ENGINEERING

Starting with the acquisition 
of GameSim in May 2017, 
our Engineering Services 
Line now comprises 7 
companies in 8 locations.

Possibly better described as game 
development services, we collaborate  
with our clients to deliver richer definition 
for their video gaming titles, learning 
applications or visualisation and simulation 
experiences. We provide a range of 
services from the creation of complete 
games; the co-development of games 
alongside our clients in which we assume 
responsibility for a part of the game; 
ongoing live support in which we continue 
to add features, expansions, new items, 
new characters to the game; the porting  
of games from one platform to another or 
from one hardware generation to another, 
with or without remastering of the content; 
troubleshooting services; and the provision 
of teams to work alongside our clients as 
an extension to their teams. 

across more devices and delivered in a range 
of formats – which looks set to extend to 
cloud-based delivery in 2019 and beyond. 
The ability and flexibility to extend team 
sizes and to turn to specialists who are 
available as needed is essential for publishers 
looking to satisfy these demands rapidly, thus 
making outsourced and embedded services 
ever more attractive.

Annual Report and Accounts 2018

19

Chief Executive’s Review 
continued

Acquisitions since early 2018 

Year

Art Creation

Software 
Engineering

Audio

Functional 
Testing

Localization

Localization 
Testing

Customer 
Support

2018

Fire Without 
Smoke
The TrailerFarm

Snowed In
Studio Gobo
Electric Square
Yokozuna Data

Maximal
Cord
Laced
Blindlight

2019

Sunny Side Up

GetSocial

MUSIC SERVICES

With the acquisition  
of Cord and Laced in  
April 2018, we entered 
the whole field of  
music services.

Taking the expertise developed by 
Cord over many years of working with 
advertising agencies and directly with 
major brands in advising, sourcing, 
commissioning and managing music, 
including all licencing issues, we have 
started to introduce these specialised 
services to the games industry. Early 
successes in 2018 have included 
managing all the music requirements  
for a much-anticipated upcoming new 
game. Laced is a record label which 
specialises in helping game companies 
maximise returns from their investment 
in music by licencing it back and 
publishing albums of game music. One of 
the highlights of 2018 for Laced was the 
sell-out of its 4-album collection of music 
from the video game, Doom.

During 2018 we successfully acquired and 
integrated eight companies, investing €33.1m  
in cash (gross) and €27.3m in deferred cash  
and in shares. These businesses extended  
our services into new areas such as marketing 
services, music management and predictive 
analytics and significantly strengthened our 
existing service lines including a considerable 
scaling up of our newer Engineering Service line. 

In particular, our entry into the design and 
production of trailers used to promote games  
has added a new pillar for growth through  
the acquisition of Fire Without Smoke and  
The TrailerFarm. In the first few days of 2019,  
we also completed the acquisition of our third 
company in marketing services, Sunny Side Up, 
and we hope to add further scale to this activity 
to turn it into our eighth service line.

We added Snowed In and, more substantially, 
Studio Gobo and Electric Square to our 
Engineering Service line which had been 
significantly enhanced by the acquisition  
of Sperasoft in the last weeks of 2017. 
Following these acquisitions, this service line 
generates annualised revenues of c. €35.8m, 
demonstrating that we have been able to 
build a service line of scale that is now the 
fourth largest of our seven service lines, in a 
very short space of time. We are continuing  
to review further acquisitions in this area  
of our business while we further integrate  
the six studios that currently comprise the 
service line.

Our recent acquisitions of Yokozuna Data and 
GetSocial have brought back-end gaming 
platforms and underlying analytics to the Group 
to help games companies keep gamers in their 
game for longer and improve their monetisation 
of the games. Whilst these acquisitions are not 
currently earnings enhancing, we believe that 
they can be developed into valuable additional 
technologies and services for clients and, 
therefore, additional revenue generators. 

In our Audio Service Line, we extended our 
service offering outside our traditional localised 
voice-over services, a field in which we lead the 
video games industry, to music management, 
sound effects and sound design and original 
language voice production through the 
acquisition of Cord and Laced, the hiring of a 
complete team in SoundLab and the acquisition 
of Blindlight. This broadened scope of services 
has already led to synergies and cross selling 
successes within the service line and with  
other service lines.

The Group has now fully integrated VMC, which 
was acquired in October 2017 for $66.4m 
(€57.9m). This very thorough integration exercise 
across four service lines and five studio locations 
was completed ahead of schedule. As a result, 
VMC has contributed significantly to the Group’s 
achievement of a 15.1% operating margin, 
despite the pre-acquisition operating margin  
of VMC having been about 9%. Although initially 
a drag on revenue growth (as expected), it has 
given us the benefits of real scale in certain 
service lines in North America, where we are 
seeing growing demand, and it is significantly 
earnings enhancing.

Keywords Ventures
In July 2018, we launched Keywords Ventures 
(“KWV”) to make modest investments in 
companies with innovative technologies  
and services that will benefit our clients  
and where we can help commercialise those 
products and services through access to our 
global platform, relationships and funding.  
We would not expect our annual investment 
in KWV to exceed 5% of our annual spend  
on acquisitions. Our first investment was  
for £300,000, in a Series A funding for up  
to a 45% shareholding in a pre-revenue 
company, AppSecTest Ltd, which has created 
AS Analyser, a cloud based automatic testing 
solution that analyses apps and mobile 
games for compliance with the GDPR,  
and which launched in late 2018.

20

Keywords Studios plc 

Strategic ReportOrganic growth 
and investment
We have continued to deliver organic growth, 
having achieved a 10.1% increase in Like-for-Like 
revenue at constant exchange rates in 2018. 
During 2018, our Like-for-Like revenue growth  
on this basis was negatively affected by two 
principal factors including the contribution from 
VMC where revenue declined in the year, as 
anticipated, and due to what we have labelled  
as the ‘Fortnite effect’. 

The phenomenally successful Fortnite game 
attracted some 200 million players during the 
course of the year and in so doing disrupted other 
games which we support, although we ourselves 
now do a considerable amount of work on 
Fortnite. In some of those cases, the competitive 
effect and loss of player base was material 
enough for clients to reduce their spending on 
supporting games, to terminate games and, while 
it may not be the only contributing factor, a few 
companies ceased trading altogether (or went 
into insolvency processes), including Telltale and 
Starbreeze. Localization was the service line 
most affected by the ‘Fortnite Effect’.

The drag on the Group’s revenue growth by VMC 
primarily affected Functional Testing, Player 
Support and, to a lesser extent, Localization 
Testing. However, having now fully integrated 
VMC, we expect it to contribute to revenue 
growth and good margins in those divisions 
incrementally during 2019. 

Due to these impacts, the headline growth  
per service line in some instances masks the 
underlying trends but we have attempted to 
provide those underlying trends, alongside 
the reported numbers, in the service line 
review section below.

We continue to make good progress in cross 
selling our services into our client base.  
For the 12-month period under review we 
increased the number of clients using three  
or more of our services to 99 clients in 2018 
from 93 clients in 2017. 

The investment programmes in the existing 
businesses that we began in late 2017 were 
successfully completed in 2018 and resulted  
in increased capacity to support the organic 
growth of the business. The additional work 
stations created are being well utilised already 
and have helped to support our organic growth 
during the year. We expect to further increase 
our available work space in certain locations  
in 2019 but anticipate the level of investment 
returning to the ordinary course of business,  
in contrast to 2017 to 2018 when the demand 
pressures for space came together in many 
geographies and service lines.

While we successfully consolidated some 
locations during the year, the results of organic 
and acquisition led expansion meant we finished 
the year with 52 operating units in 21 countries 
up from 42 and 20 respectively in 2017. 

Service line review 

Revenue Mix €’000

Art Creation
Engineering
Audio
Functional Testing
Localization
Localization Testing
Player Support

Total

Year ended 
31-Dec-18

Year ended 
31-Dec-18

Year ended 
31-Dec-17

Year ended 
31-Dec-17

41,688
26,161
34,190
49,128
43,983
19,751
35,904

250,805

16.6% 
10.4% 
13.6% 
19.6% 
17.6% 
7.9% 
14.3% 

100%

26,193
3,572
20,657
30,033
41,959
19,848
9,168

151,430

17.3% 
2.4% 
13.6% 
19.8% 
27.7%
13.1% 
6.1% 

100 %

As the Group made a number of acquisitions during the year, the following table also provides 
an overview of revenues on a Pro Forma basis, which includes the annualised sales of all 
acquisitions made in each year, in order to provide a better overview of the size and balance  
of the business at the end of each year. The service line commentary which follows reports  
on the statutory revenues unless otherwise stated.

Proforma Revenue Mix €’000

Year ended 
31-Dec-18

Year ended 
31-Dec-18

Year ended 
31-Dec-17

Year ended 
31-Dec-17

Art Creation
Engineering
Audio
Functional Testing
Localization
Localization Testing
Player Support

Total

43,978
35,803
36,897
49,128
43,984
19,751
35,904

265,445

16.6%
13.5%
13.9%
18.5%
16.6%
7.4%
13.5%

100%

36,239
17,059
24,573
48,183
43,323
22,717
28,626

220,720

16.4%
7.7%
11.1%
21.8%
19.6%
10.3%
13.0%

100%

GAMES SCIENCES

Since the beginning of 
2018, Keywords has  
added meaningfully to  
its activities in the field  
of player behaviour 
analysis capabilities.

All of which translate into helping our 
clients make better games, target the 
most appropriate new players, retain 
players for longer and monetise their 
games better. Player Research, our  
first business in this field acquired  
in October 2016 was complemented 
with the acquisition of Tokyo-based 
predictive analytics and machine 
learning business, Yokozuna Data in  
July 2018. In February 2019, GetSocial 
joined the Group, bringing with it a 
software platform for mobile games 
providing all the social media features 
and supporting analytics to player-led 
customer acquisition, social sharing, 
rewarding and push notifications to 
mobile game developers. As games 
continue to transition to a service  
model from a product model, the use  
of sophisticated game sciences to 
understand player behaviour and  
to facilitate and automate in-game 
actions will become increasingly 
valuable to our clients.

Annual Report and Accounts 2018

21

Chief Executive’s Review 
continued

Service line review

Headed by Ashley Liu, based 
in Beijing, Art Creation 
services revenue grew 59.2%  
to €41.7m (2017: €26.2.m) 
reflecting full year contributions 
from the 2017 acquisitions, 
SPOV, Red Hot and part of 
Sperasoft, and, since May  
and September 2018, the 
contributions from the 
acquisitions of Fire Without 
Smoke and The TrailerFarm 
respectively.

On a Like-for-Like basis,  
Art Creation grew by 11.9% 
year-on-year, having benefited 
from our investment in expanded 
capacity in late 2017 and into 
2018 which enabled it to meet 
more of the demand for its 
services. In addition, increasing 
integration across a greater 
number of studios in the art 
service line has enabled us to 
take on and deliver work that  
we would not otherwise have 
been able to service.

During the year we added 
marketing services, including the 
production of game trailers and 
marketing art and materials, to 
the range of services Art Creation 
is able to offer through the 
acquisitions of Fire Without 
Smoke and The TrailerFarm. Just 
after the year end, Sunny Side 
Up, another game trailer and 
marketing services business 
joined the Group through 
acquisition. We are continuing  
to review other acquisition 
opportunities in this area  
and may establish a separate  
services line to house these 
activities once it reaches the 
requisite scale.

The Engineering services line 
which only started in 2017  
has grown to represent around 
13.5% of Group revenues on  
a proforma basis in 2018. 
Principally due to acquisitions 
made in the year its revenues 
grew seven-fold to €26.2m 
(2017: €3.6m) reflecting full year 
contributions from Gamesim, d3t 
and Sperasoft which were acquired 
during 2017, while Snowed In, and 
Studio Gobo and Electric Square 
have contributed since July and 
August 2018, respectively. Jamie 
Campbell, formerly CEO of d3t, 
assumed responsibility for this 
service line in July 2018.

On a Like-for-Like basis, revenues 
grew by 23.3%. We now have a 
333-strong team which is currently 
working on some very high-profile 
titles for some leading game 
developers and publishers and we 
were able to announce projects  
we had delivered in 2018 including 
significant work on Shenmue I & II 
for Sega; Assassin’s Creed Odyssey, 
Rainbow Six: Siege, and For Honor 
for Ubisoft; and Miami Street for 
Microsoft. While this service line  
is more project based and exhibits 
a lumpier revenue profile than  
the rest of the Keywords business, 
it is important for the Group as it  
is highly valued by our customers  
and ensures we are even more 
integrated with their development 
life cycles, often at an earlier stage. 
It is also expected to see significant 
demand as customers increasingly 
port games content to cloud 
gaming platforms for streaming. 
We are, therefore, actively 
assessing further acquisition 
opportunities in this area and as we 
build its scale, we expect to achieve 
smoother and more predictable 
revenues for this service line. 

Art Creation

Engineering

16.6%

of Group revenue for the year

10.4%

of Group revenue for the year

22

Keywords Studios plc 

Led by Andrea Ballista, based in 
Milan, Italy, our Audio business 
extended its services offering 
into sound design, music 
management and original 
language voice recording 
(principally in Hollywood) during 
2018 and these new services are 
showing good promise in their 
own right, in addition to bringing 
cross selling benefits to the 
Group. Games music is a niche but 
growing market and one example 
of our success in this area is that 
our games music record label, 
Laced Records, saw strong 
forward orders for its four-vinyl 
album of the music from Doom. 
As another example, Cord 
managed all the music elements 
for a highly anticipated upcoming 
game, in which it arranged the 
composition of music and the 
licensing of previously published 
tracks on behalf of the developer. 

Our audio studio in Tokyo, which 
we opened in 2017, had a good 
first full year of operations and 
has benefitted from a recently 
strengthened team in preparation 
for an even busier 2019, and our 
new, larger studios in London are 
enabling us to meet the strong 
demand for their services.

Audio revenues increased by 
65% to €34.2m (2017: €20.7m) 
including full year contributions 
from our 2017 acquisitions in 
Paris (La Marque Rose, Around 
the Word, Dune Sound and AsRec) 
and of Lola, and contributions 
from Cord and Laced, and 
Blindlight since they were 
acquired in April and June 2018 
respectively. 

On a Like-for-Like basis, revenues 
in our Audio service line grew by 
9.8%. This was achieved despite 
the collapse of two companies 
which were important clients  
for the service line and certain 
unexpected delays and scale 
backs in projects, all of which  
can in part be attributed to  
the ‘Fortnite effect’. It reflects 
the benefits of our previous 
investments in our Audio service 
line, including new studios in 
Tokyo and London.

Our search for suitable premises 
in which to co-locate our four 
voice recording businesses  
in Paris is continuing but our 
continued focus on ensuring  
the premises are suitable and 
good value means it is taking 
longer than previously envisaged 
to achieve this goal. In the 
meantime, these businesses are 
operating well from their existing 
studio locations under common 
management and reporting.

Audio

13.6%

of Group revenue for the year

Strategic Report 
Our Functional Testing service 
line grew by 64% to €49.1m 
(2017: €30.0m), including a 
full year’s contribution from 
VMC which was acquired in 
October 2017. The service line 
also grew by 6.4% on a Like-for-
Like basis despite the anticipated 
drag from the inclusion of c.52%  
of VMC revenues (at the time  
of acquisition) falling within 
Functional Testing. Excluding VMC, 
we estimate that this Like-for-Like 
growth would have been 26.5%  
as our functional testing business 
in North America has become the 
“go to” provider.

Our Localization activities 
increased revenues by 5%  
to €44.0m (2017: €42.0m). 
Like-for-Like revenues grew by 
3.5% despite suffering a significant 
impact from clients reducing 
support for some of their games, 
which we believe was in large  
part due to the ‘Fortnite effect’.  
In particular, one client who was 
the top ranked client by revenue 
for this service line in 2017 
reduced its spend substantially 
compared to the prior year and  
our expectations, leaving the 
Localization service line to make 
up a c.€6m deficit. 

The service line management 
team led by Mathieu Lachance, 
who is based in Montreal, Canada, 
have done well in integrating  
the VMC business, having 
consolidated their facilities, 
improved the processes in the 
business and implemented 
common tools such that there  
is now no discernible difference 
between what was VMC and what 
is the larger Keywords team today. 
We expect the functional testing 
activities of VMC to grow at the 
same rate as the underlying 
service line in 2019 and beyond. 
The VMC brand along with that  
of Babel has been replaced by  
the Keywords name to reflect this 
complete integration. Enzyme 
Testing labs continues to have its 
own branding for now, although 
this may be rebranded during 2019.

During the year, the Localization 
service line, led by Fabio Minazzi  
in Milan, continued to invest in new 
functionality and the scalability of 
our proprietary “BPS” operating 
platform and worked with our 
suppliers of translation memory 
systems to increase the robustness 
of these solutions to support the 
ever-increasing workloads we are 
putting through them. We have 
continued to explore machine 
translation solutions and while we 
have found few opportunities for 
the use of this technology in video 
games localization so far, we will 
none-the-less be more active in 
building this capability into our 
workflows during 2019. Our XLOC 
globalization content management 
product progressed further in 2018 
and we recently launched XLOC 
6.2 with more developer file 
formats supported and new user 
interfaces, including in both 
Chinese and Japanese, making it 
the only product of this kind 
available for Asian developers. 

Our Localization Testing 
operations maintained 
revenues at €19.8m (2017: 
€19.8m) helped by the full 
year contribution from VMC. 
On a Like-for-Like-basis 
however, its revenues 
declined by 10.6%. 

This performance in part reflects 
VMC’s inclusion (if VMC were 
excluded, Like-for-Like sales would 
have declined 8.7%), but the key 
impact was from some important 
titles, that were expected to  
come in for testing in the last two 
months of the year, being delayed 
to Q1 2019. Consequentially, the 
service line has started strongly  
in the first months of 2019. 

In addition, we anticipate that 
longer sales cycles, as we have 
concentrated more effort on multi 
service line strategic client 
relationships, should bear fruit in 
2019 and the management team, 
led by Thomas Barth from Dublin, 
Ireland, are continuing to focus on 
quality and cost efficiencies. In line 
with this focus, they are exploring 
the option of establishing a 
localization testing operation  
in Katowice, Poland, leveraging 
the management, personnel and 
facilities infrastructure created 
there by the Player Support Group 
to access the local, high calibre, 
yet good value talent.

Revenues for this service line, 
which benefitted significantly 
from a full year contribution 
from VMC, almost quadrupled 
to €35.9m (2017: €9.2m).  
The VMC business reduced the 
Like-for-Like growth of the 
business, as expected. Without 
VMC Like-for-Like growth would 
have been 94.1%, rather than 
30.8% including the effect of VMC. 

This excellent underlying 
performance led by Frederic Arens, 
who moved from Montreal to our 
Tokyo studio during the year, was 
driven by organic expansion, 
including the opening of a new 
support centre in Katowice, Poland, 
making use of the nearby presence 
of Sperasoft in Krakow. This facility 
now employs 200 people having 
commenced in June 2018. Our 
Manila operation has also 
continued to grow strongly and 
now has 700 employees, double 
the number in the prior year. 
Player support is planning for a 
year of consolidation in 2019, after 
the exceptional growth in 2018. 
The Player Support operations 
assumed from VMC are being 
stabilised, although some further 
attrition is expected in 2019, and 
we expect it to return to growth  
by next year.

Functional Testing

Localization

Localization Testing

Player Support

19.6%

of Group revenue for the year

17.6%

of Group revenue for the year

7.9%

of Group revenue for the year

14.3%

of Group revenue for the year

Annual Report and Accounts 2018

23

MARKETING SERVICES

Fire Without Smoke (FWS), 
The TrailerFarm and  
Sunny Side Up make up 
our marketing services 
business which is 
currently housed within 
our Art Services Line.

Our activities here are primarily the 
production of marketing trailers to 
support the launch of games, promote 
the addition of expansion content, 
introduce new characters, and support 
community outreach. In addition, we 
also provide marketing consultancy 
services, key art production (such as 
billboard advertising) and e-Sports 
marketing materials. The combination  
of creative and technical services 
represented by this activity sits well 
within the Keywords family while also 
expanding our contacts within our 
clients to include the marketing 
departments for the first time.

Chief Executive’s Review 
continued

Managing growth and 
developing our people
In July 2018, we strengthened the senior 
management team with the promotions of 
Igor Efremov, previously with Sperasoft, and 
Jamie Campbell, previously with d3t, to the 
roles of Chief Commercial Officer and Service 
Line Director, Engineering respectively. In 
addition, we appointed Andrew Brown, whose 
background is in marketing at Danone, Coca 
Cola, Johnson & Johnson and Activision, to  
the role of Chief Marketing Officer.

The Group employed an average of 5,238 
people in 2018 (2017: 3,167). Of these 
around 1,100 are flexibly resourced positions, 
most notably in our testing businesses, which 
enables us to scale up and down with the 
demands of the projects. Across our three 
regions of the Americas, Europe and Asia, we 
employed an average of 2,056, 1,267 and 
1,915 respectively. By function, these 5,238 
positions break down in to 1,199 artists,  
333 engineers / software developers, 1,615 
testers and test engineers, 1,113 player 
support agents, 165 internal linguists, 100 
audio engineers, and 255 project managers 
and supervisors. We also have 458 people in 
our support functions, including in finance / 
accounting, HR, IT, facilities, administration, 
and general management. Our increasingly 
broad and deep pool of highly experienced 
and games-passionate co-workers provide  
a tremendous resource that our clients can 
access as needed in order to get their content 
developed, localised, marketed and supported 
in live operations, in a flexible and cost-
efficient manner across the globe and in 
appropriate time zones.

While we continue to develop our own tools 
to improve productivity and to use best of 
breed solutions where we can in our business, 
talent remains by far our most important 
asset. There is always more to do in investing 
in our people, but we continue to make 
improvements with training, benefit schemes, 
career planning and we monitor ourselves in 
line with our policies of non-discrimination, to 
ensure we are providing equal opportunities.

We are particularly proud and protective  
of our culture. It acts as the glue that binds 
our co-workers around the world together. 
Empowered, relaxed, professional and humble 
with a focus on doing the very best we can 
for each project entrusted to us, this culture 

creates an environment in which games-
passionate individuals can work as an 
extension of our client’s organisations 
together with like-minded colleagues, while 
enjoying the opportunity to collaborate on 
most of the world’s leading games ahead  
of their release.

We are an increasingly attractive employer 
for many in the wider games industry, as we 
offer the opportunity for individuals to work 
on around 250 leading games at any time  
or over 600 throughout the year, giving them 
an excellent and sustainable variety of work 
as well as good career advancement and 
opportunities to work in many different 
locations. We are proud of and aim to develop 
and retain our home-grown talent, but we  
are equally proud that a healthy proportion  
of our colleagues have, and will, go on to 
work in games publishing and development 
within our clients’ organisations, creating a 
Keywords’ alumnus which is helpful to both 
us and the games industry in general.

Our acquisition programme also brings fresh 
talent to the Group at all levels and we 
continue to be successful at integrating our 
businesses, including providing opportunities 
for our staff and colleagues to move between 
our various studios and the countries in which 
we operate. Our senior leadership team, 
which comprises four people from the original 
Keywords business, ten people from acquired 
entities as well as six externally hired 
employees is itself testament to the 
opportunities provided across the Group  
and our ability to complement the leadership 
team with talented individuals from  
acquired companies.

We continue to see demand for our services 
from outside of the games industry due to  
the specific expertise we have in interactive 
content development, testing and support. 
Working on different forms of content can 
help to further expand the horizons of our 
colleagues as they get the opportunity to 
tackle challenges in new but related fields 
such as film and TV, retail, education, 
automotive, advertising, architecture,  
urban planning, theme parks and interactive 
experiences. In time, we intend to more 
proactively target expansion into some  
of these adjacent market sectors, building  
on the experience we are already gaining.

24

Keywords Studios plc 

Strategic Report 
Current video games 
market trends
Bursting onto the scene in the last months of 
2018 has been the promise of streaming of 
video games or cloud-based gaming. While 
earlier attempts from companies like OnLive 
and Gaikai stalled in the earlier part of this 
decade, Google has now entered the market 
with its newly launched Stadia streaming 
service and Microsoft has indicated its plans  
for its games streaming project, codenamed 
xCloud, to provide streaming access to over 
3,000 current Xbox titles, supported by its 
Azure cloud infrastructure of 54 data centres 
serving 140 countries. Apple also announced  
in March 2019 its Arcade subscription-based 
gaming service which, although not a streaming 
platform per se, does provider gamers with 
access to many games through this new 
subscription platform. 

The promise of these subscription platforms 
providing easy, mostly device independent 
access, to play video games anywhere in the 
world is compelling and, if successful, will be  
a major opportunity for new entrants (such  
as Google and Apple) and for potentially new 
monetisation models. As the music and film and 
TV industries have experienced when moving 
towards streaming services, we expect to see 
an increased demand for content as these 
streaming platforms compete to become the 
“Netflix of games” and endeavour to host the 
most and the best content to attract and retain 
their player bases. While we can’t rule out some 
short-term disruption from this development, 
we believe that Keywords is well placed  
to benefit from this trend as games are 
repurposed to run well on the new streaming 
platforms and new content is created that best 
fits their capabilities. Keywords started working 

on a number of projects directly related to video 
game streaming in the second half of 2018  
and we have further increased our exposure  
in the first months of this year, with a number 
of services being provided and discussions 
ongoing with existing and potential clients 
about how we might support future projects. 

Few industry observers expect these 
developments in cloud-based gaming to 
displace the video game consoles and PCs, on 
which so many games are played, in the short 
term. This is expected to change as internet 
bandwidth improves around the world and 
latency issues are overcome. The current 
generation of Sony and Microsoft devices 
launched in November 2013 have been 
refreshed since but there is now speculation 
over a new generation of Xbox and PlayStation 
consoles which could launch over the next two 
years. This would represent another milestone 
for the games industry and one from which we 
believe Keywords is well placed to benefit. At 
the time of the last launch, there was a sudden 
switch of investment by publishers and 
developers away from the previous generation 
of games. This time, given that games as a 
service is such a feature of games now, we 
expect to see the current generation of games 
continue to be supported while new games are 
developed that take advantage of the enhanced 
capabilities of the new consoles. 

The mobile games sector continues to grow 
faster than other platform types, with much  
of this growth originating in Asia. Keywords  
is proud to be supporting many of the world’s 
leading mobile games and, as the quality, 
complexity and scale of individual mobile games 
grows, this benefits Keywords as the skills, 
scale and global reach of all its services from 
development to player support become more 
relevant to them.

MagicLeap released their much-anticipated 
augmented reality headset for use commercially 
in August, albeit it was restricted to the US. 
Microsoft have confirmed that their HoloLens 2 
augmented reality headset will be launched later 
this year but augmented reality, much like virtual 
reality, is showing signs of slower adoption in 
the games industry than many had thought a 
few years ago. Keywords does work extensively 
on VR content (games and non-games) as well  
as AR but we don’t anticipate these being major 
growth drivers in 2019.

eSports continues to develop strongly, and 
we increased our exposure to this market in  
a small way through our entry into marketing 
services with the acquisitions of Fire Without 
Smoke, The TrailerFarm and Sunny Side Up. 
We continue to seek out ways in which we 
can participate in this segment in a more 
meaningful manner. 

The astounding success of Fortnite and, to a 
lesser extent, Player Unknown Battleground 
(“PUBG”), has been a disruptor in the market  
in 2018, helping to attract new video gamers  
to the market while also outcompeting other 
games. While we expect the success of both to 
continue, we think the market is more settled 
now with Fortnite, PUBG and more latterly, 
Apex Legends, an integral part of it. 

Also, of note has been Epic Games (publisher  
of Fortnite) move into providing the market with 
a lower cost route of getting games to market 
than the established platforms such as Steam.  
If game developers and publishers reduce their 
costs of distribution and increase their margins 
as a result, this may translate into higher spend 
on content creation, marketing and support 
which will benefit Keywords.

Annual Report and Accounts 2018

25

Chief Executive’s Review 
continued

Service provider market
The service provider market remains highly 
fragmented and, in addition to the continued 
growth in our end market driving demand,  
we continue to see a trend to outsourcing 
across all our service lines, with Art Creation, 
Functional Testing and Engineering likely  
to benefit more given the high proportion  
of this type of work that remains in house.  
In addition, we hope to further increase 
market share and benefit from our larger 
scale as we further consolidate our market.

Outlook
We have had an encouraging start to 2019, 
with trading for the first quarter being in  
line with our expectations. Some important 
new business wins, including in the game 
streaming space, and good overall demand  
for our services across the Group give us 
confidence in the outcome for the full year.

We expect 2019 to be lighter in capital 
expenditure than 2018, although we won’t 
hesitate to invest in growth and enabling 
technologies as the opportunities arise and  
as we see the business requiring more space, 
people, tools, and systems. 

Whilst we are listed in the UK, only a 
relatively small proportion of our business  
is in the UK where we now employ a total  
of 317 people. As a highly international 
diversified business that operates in a very 
global market we, therefore, do not expect 
Brexit to have a material impact on the business. 

Our acquisition program is continuing at pace, 
with a particular focus on building up our 
marketing, engineering and audio services. 
Having completed the acquisition of Sunny 
Side Up in early January, we announced  
in February 2019 that we had acquired 
GetSocial, which brings to the Group leading 
edge technology which drives user engagement, 
retention, acquisition and monetisation 
through social interactions of players within 
the game. We are actively reviewing a 
healthy pipeline of acquisition opportunities 
from which we will continue to be selective, 
with many businesses excited about the 
strong platform Keywords could potentially 
provide for their services and people. 

Our Keywords Ventures arm has an active 
pipeline of investment opportunities in areas 
that would benefit our video game client base 
and beyond. The application of artificial 
intelligence and machine learning to the video 
games space is interesting and a number of 
these opportunities lie in this general arena. 

We see potential to leverage the latest 
technologies and big data expertise to 
provide services to our clients which help 
them better understand and influence player 
behaviour, so they can attract players more 
cost effectively, retain them for longer and 
better monetise players while, at the same 
time, fine tuning and improving the game 
experience for players. 

As a more diversified, better balanced 
business with significantly expanded range of 
services to offer our clients, we look forward 
to developing our relationships with our 
clients through increased integration of 
services, the development of more strategic 
client relationships, across multiple services, 
and through the provision of dedicated 
outsourced or embedded services.

Andrew Day
Group Chief Executive Officer
8 April 2019

26

Keywords Studios plc 

Strategic ReportFinancial and Operating Review

Strong results driven 
by good organic growth 
complemented by acquisitions

Group performance
2018 has seen the Group deliver another 
year of significant increases in revenue,  
profit and underlying cash generation driven 
by good organic growth, substantially 
complemented by acquisitions which have 
further extended its service offering, market 
penetration and geographic reach.

Revenue
Revenue for 2018 was up 66% at €250.8m 
(2017: €151.4m). Overall six of the seven 
service lines grew, with Engineering and 
Player Support being particularly strong.  
This growth was generated through a 
combination of both organic and acquisitive 
growth. On a constant currency basis, 
revenue grew to €258.6m (2017: €151.4m). 
The Like-for-Like revenue growth rate was 
10.1% for the year, down from 15% in 2017 
due to the onboarding of the VMC business. 
Excluding VMC, the Like-for-Like revenue 
growth rate, was 14.9%, which was in line 
with our expectations and a strong growth 
rate from a larger base. 

Gross margin
Gross profit for the year was €95.8m (2017: 
€55.1m). The gross margin percentage 
increased to 38.2% (2017: 36.4%).

EBITDA
EBITDA for the year was €34.3m (2017: 
€21.9m). Adjusted EBITDA is a measure of 
operating profit used by the Board, which 
excludes depreciation, amortisation, share 
option expenses and one-time costs related 
to acquisitions. For 2018, Adjusted EBITDA 
increased 66% to €43.7m compared with 
€26.3m for 2017. As a percentage of revenue, 
Adjusted EBITDA has been maintained at 
17.4% compared to 17.4% for 2017.

Adjusted Operating Costs, which excludes 
depreciation, increased by €23.2m to €52m 
(2017: €28.8m) mainly as a result of the 
acquisitions made in 2017 and during the 
year. The continued additional investment  
in strengthening Keywords’ management to 
successfully manage the growth of the Group 
also contributed. These costs increased from 
19.0% to 20.7% of revenue.

Net finance costs
During 2018, there was a net finance cost  
of €0.5m compared to a cost of €4.4m  
in 2017 primarily due to the impact of foreign 
exchange gains of €0.8m (2017: loss of 
€3.6m). The foreign exchange movements 
were largely due to the effect of translating 
net current assets held in foreign currencies. 
The interest expense of €0.5m (2017: €0.3m) 
related partly to the syndicated revolving 
credit facility (“RCF”) of up to €105m over  
a three-year period of which €40m was 
drawn down at the year end. 

Profit before taxation 
Profit before tax for the year was €22.1m 
(2017: €12.0m). Adjusted Profit Before  
Tax is used by the Board to measure the  
more meaningful underlying profit generation 
of the Group. This measure adds back one-time 
expenses, including acquisition and integration 
expenses of €5.6m (2017: €3.0m), share option 
charges of €4.1m (2017: €1.4m), foreign 
currency exchange gains of €0.8m (2017: loss 
of €3.6m), and amortisation of intangibles of 
€6.9m (2017: €3.0m) to the statutory profit 
before tax. As a result, Adjusted Profit Before 
Tax for 2018 increased by 65% to €37.9m 
compared with €23.0m in 2017.

Annual Report and Accounts 2018

27

Financial and Operating Review 
continued

Revenue mix
Revenues increased across six of our seven lines of business in 2018, staying constant in Localization Testing, resulting in our seven service 
lines accounting for the following proportion of Group sales in the year on a statutory and pro forma basis*:

Revenue mix %

Art Creation
Engineering
Audio
Functional Testing
Localization
Localization Testing
Customer Support

Total

Revenue 
Year ended 
31-Dec-18
%

 Revenue
Year ended 
31-Dec-17
%

Proforma* 
revenue for the
Year ended 
31-Dec-18
%

16.6 
10.4 
13.6 
19.6 
17.6 
7.9 
14.3 

17.3 
2.4 
13.6 
19.8 
27.7 
13.1 
6.1 

16.6 
13.5 
13.9 
18.5 
16.6 
7.4 
13.5 

100.0 

100.0 

100.0 

*  Pro forma includes the annualised sales of all acquisitions made in 2018 in order to give a better overview of the balance of the business at the start of 2019. Total pro 

forma revenue for 2018 on this basis was €265.4m (2017: €220.7m). 

Following acquisitions made in late 2017 and through 2018, the proportion of the Group’s revenues denominated in US Dollars is running at around 
49%, while those in Euros and Canadian Dollars are around 22% and 16% respectively. The UK has grown in importance to the Group as a result of our 
investments in the more technical and creative areas of our business, resulting in annualised revenues denominated in Sterling of approximately 9%. 

Taxation
The Group’s effective tax rate has decreased 
again in 2018. We continue to make steady 
progress in making better use of our Ireland-
based operational headquarters in contracting 
and treasury management such that we expect 
our effective tax rate to continue to reduce 
despite our exposure to higher tax jurisdictions 
in most of the territories we operate in. The 
Group’s adjusted effective tax rate, based on 
the Adjusted measure of Profit Before Taxation 
in the period (as set out in the financial 
overview above), was 19.0% (2017: 20.5%).

Basic earnings per share
Basic earnings per share based on the 
statutory profit after tax was 23.16c (2017: 
12.37c). Adjusted Basic Earnings Per Share 
for the year, before one-time costs of 
acquisitions and integration, share option 
charges, amortisation of intangibles, and 
foreign exchange movements, increased by 
53% to 47.8c compared with 31.2c for 2017. 

The Group made eight acquisitions to 
strengthen the business during the year with 
a related net cash outflow on consideration 
payments of €24.1m, and an additional €4.5m 
in acquisition and integration cash outlay. 

Investment in fixed assets amounted to 
€9.4m (2017: €3.8m) reflecting the ongoing 
costs of IT across larger staff numbers and 
the cost of further increasing the capacity  
of the Montreal, Tokyo and Manila studios, 
and improvements to both the Dublin and 
London studios. Additionally, there were 
ongoing purchases of games, development 
and testing equipment. 

Following the investment of €24.1m net cash 
consideration for acquisitions in 2018, cash 
and cash equivalents increased to €39.9m 
from €30.4m. The loans and borrowings  
were €40.3m at 31 December 2018 (2017: 
€19.3m) having utilised €40m of its €75m 
revolving credit facility, giving a net debt 
position of €0.4m (2017: €11.1m net cash).

Cash flow and debt
The Group generated operating cash flow of 
€32.2m for the year, up from €16.7m in 2017. 

During the year the Group also received multi 
media tax credits (“MMTCs”) in Quebec of 
€10.9m (2017: €3.4m). MMTCs in relation  
to VMC for the years 2015 to 2017 were 
collected in 2018 and the total MMTC accrual 
amounted to €9.2m as at 31 December 2018 
(2017: €10.0m). 

Capital Structure  
and Group Financing
The Keywords Group funds itself primarily 
through cash generation and a syndicated 
revolving credit facility. The bank debt facility 
is a €75m RCF, with an option to increase this 
to €105m. The Keywords Group had €40m 
drawn from the RCF at year-end 2018. The 
RCF matures in June 2021 and has an option 
to extend it for up to a further 2 years.

As at 31 December 2018, the Group had 
available cash balances and undrawn 
facilities which, aggregated, were c.€75M. 
These available funds and ongoing cash 
generation from activities provide appropriate 
operational headroom and available funding 
for strategic purposes.

Key Financial Covenants
The majority of Group borrowings are subject 
to financial covenants that are calculated  
in accordance with the facility agreement:
•  Leverage: A maximum Total Net 

• 

Borrowings to Adjusted EBITDA ratio  
of 3 times; and
Interest Cover: A minimum Adjusted 
Operating Profit to Net Finance Costs  
ratio of 4 times.

The Group’s performance against these 
covenants in the current and comparative 
year is set out below:

Covenant

Leverage Maximum 3.0
Interest 
Cover

Minimum 4.0

2018
Times

0.19

2017
Times

-0.47

40.29 40

Foreign exchange
Keywords does not hedge foreign currency 
profit and loss translation exposures. The 
effect on the Group’s results of movements  
in exchange rates and the foreign gains and 
losses incurred during the year mainly relate 
to the effect of translating net current assets 
held in foreign currencies.

28

Keywords Studios plc 

Strategic Report 
 
Dividend
The Group has a progressive dividend policy, 
subject to the retention of funds needed to 
fund future growth of the Group’s business 
and its strategic aims.

This was identified by the Board in August 
2018 and legal advice was obtained.

It is important to make clear that no party  
has been or is in a worse position as a result 
of these oversights.

Following the interim dividend payment of 
0.53p per share in October 2018, the Board  
has recommended a final dividend of 1.08p  
per share, which will make the total dividend  
for the year ending 31 December 2018 1.61p 
per share, a 10% increase over 2017. Subject  
to shareholder approval at the Annual General 
Meeting, the final dividend will be paid on 
21 June 2019 to all shareholders on the register 
at 31 May 2019 and the shares will trade 
ex-dividend on 30 May 2019. The cash cost of 
the final proposed dividend will be an estimated 
€0.8m, subject to currency fluctuations.

Review of distributable 
reserves and rectification  
of prior dividends 
The Board has identified technical breaches 
in respect of certain interim and final 
dividends having been declared and paid 
otherwise than in accordance with the 
requirements of the Companies Act 2006  
(the “Act”).

The Company has previously declared final 
dividends and certain interim dividends 
relating to the financial years 2014 to 2016 
without having had sufficient distributable 
reserves in the holding company as required 
by the Companies Act 2016 due to a failure  
to make the necessary upstream distributions 
from subsidiaries to the Company despite 
such reserves being available. This was 
recognised during 2017 and a major 
distribution exercise was undertaken to 
rectify the problem.

In addition to the above, no interim accounts 
were filed at Companies House prior to the 
payment of interim dividends previously paid 
by the Company in the years 2013 to 2018. 

The Company is seeking authority to release 
all relevant parties from any potential liability 
via a specific shareholder resolution to be  
put to the shareholders at the 2019 AGM. 
Accordingly, the appropriate resolution, if 
passed, will authorise the Company to enter 
into deeds of release to put all relevant 
parties in the position in which they were 
always intended to be had the relevant 
dividends been made in accordance with  
the Act. 

Full details, including the form of the deeds  
of the release, will be included in the circular 
and notice of the 2019 AGM to be sent to 
shareholders. For the avoidance of doubt, 
procedures are now in place to ensure that 
this does not happen again in the future. 

Events after the  
reporting period
On 3 January 2019, we announced that the 
Group acquired Sunny Side Up Creative Inc in 
Canada for a total consideration of CAD 5.9m 
comprised of an initial cash consideration of 
CAD 4.75m on completion and the issue of 
60,179 ordinary shares in Keywords. Sunny 
Side Up generated Adjusted EBITDA of CAD 
1.2m in the year to September 2018. 

On 21 February 2019, we announced that  
the Group acquired GetSocial B.V. in the 
Netherlands for a total consideration of €0.2m. 

David Broderick
Chief Financial Officer
8 April 2018

Annual Report and Accounts 2018

29

KPIs

FINANCIAL KPIs
We monitor our financial performance against a number of different  
benchmarks and these are set in agreement with the Board.

Like-for-Like  
Revenue Growth

10.1%

Revenue Growth

66%

Gross Margin

38.2%

Adjusted Operating 
Costs as a % of Sales

20.7%

2018

10.1%

2018

66%

2018

38.2%

2018

20.7%

2017

15.1%

2017

57%

2017

36.4%

2017

19.0%

Quantifies the growth in revenue 
to external customers.

The Board believes this to  
be a consistent measure of 
trading performance.

The Board monitors the  
overhead to ensure the  
operating costs of the Group  
are in line with the level of 
business being generated.

Calculated increase in sales  
year on year.

Sales revenue from contracts 
with customers less cost of sales.

Administration expenses,  
before non-operating costs 
including share option costs, 
costs of acquisitions and 
integration, amortisation, 
depreciation, and including  
bank charges, as a percentage  
of revenues.

Reasons for choice

Due to the number of acquisitions 
the Group makes and because  
it integrates them quickly,  
this provides the most 
meaningful measure of 
underlying revenue growth.

How we calculate

Calculated by adjusting the prior 
year revenues comparison, by 
adding pre-acquisition revenues 
for the corresponding period of 
ownership, as presented in the 
current year results, and applying 
consistent foreign exchange 
rates in both years.

Outlook

The Group expects to achieve like 
for like growth materially ahead 
of market growth.

The Group expects FY19 to be 
another year of revenue growth 
and development.

The Group expects to  
keep margins in line with 
previous years.

The Group will continue to seek 
to control these closely and in 
line with the level of business 
being generated.

30

Keywords Studios plc 

Strategic Report 
 
Adjusted operating  
profit margin

15.1%

Adjusted Operating  
Cash Conversion

87%

Growth in Adjusted EPS 

ROCE 

53%

19.4%

2018

2017

15.1%

2018

87%

2018

53%

2018

19.4%

15.2%

2017

84%

2017

51%

2017

15.8%

The Board believes this to be  
a consistent measure of trading 
performance, aligned with the 
interests of our shareholders.

Measures cash generation and 
our capacity to pay dividends  
and service debt.

Reports the underlying profit 
generated on a per share basis, 
demonstrating the value being 
created for shareholders. Also 
links to the Group’s dividend 
policy and gives an indication of 
our ability to pay dividends from 
underlying profit.

Provides an indication of how  
we are performing relative  
to our peers and against our  
cost of capital.

Operating profit before foreign 
exchange gains or losses, 
amortisation, any one time 
expenses and the cost of 
employee share option awards.

Adjusted Free Cashflow as  
a percentage of the Adjusted 
Profit Before Tax. 

The Adjusted Profit After Tax 
comprises the Adjusted Profit 
Before Tax, less the tax expense 
as reported on the Consolidated 
Statement of Comprehensive 
Income.

The Adjusted Earnings Per Share 
comprises the Adjusted profit 
after tax over the non-diluted 
weighted average number of 
shares, as reported on note 8.

ROCE is the continuing Adjusted 
Profit Before Tax as a percentage 
of total capital employed, which 
are both adjusted as if all the 
acquisitions made during each 
year were made at the start  
of that year. The calculation  
is described in more detail on 
pages 106 and 107.

The Group expects to  
keep margins in line with 
previous years.

Cash generation and working 
capital management will remain  
a key focus in FY19.

The Group expects that FY19  
will be another year of growth  
in Adjusted Earnings Per Share.

The achievement of returns  
on capital employed in excess  
of the Group’s cost of capital will 
continue to be key in order to 
ensure the efficient generation  
of cash to fund organic growth, 
acquisitions and dividend growth.

Annual Report and Accounts 2018

31

Extending 

our range 

of services

Selective 

acquisitions

Organic 

growth and 

cross selling

Growing 

market 

share

Expanding 

geographic 

reach

Introducing 

technology

Principal Risks and Uncertainties

The principal risks associated with the Group’s strategy can be divided into:

General business risks for any international company;
Industry-related risks; and
Those specific to the Keywords Group and its strategy.

The principal risks to which the Group is exposed are set out below, together with 
details of their potential impact; the likelihood of occurrence (on a scale of 1 to 3,  
with 1 being the most likely); an indication of whether the trend in the risk exposure is 
increasing, decreasing or broadly unchanged; and the actions taken to mitigate the risk.

Links to Strategic Pillars:

Extending our 
range of services

Selective 
acquisitions

Organic growth 
and cross selling

Growing  
market share

Expanding 
geographic reach

Introducing 
technology

Trend

Increase

No change

Decrease

Internal risks

Likelihood Actions

Trend

Acquisition risks

Failure to deliver 
services

Cross contamination

3

3

2

Keywords has an active acquisition strategy to reinforce its global growth. Managing such 
acquisitions successfully and embedding the Keywords culture is a crucial ingredient of 
success, and as Keywords continues to make larger acquisitions, the risk associated is 
heightened. Failure to do so will have adverse consequences such as management distraction, 
disposal and reduced profit. Since IPO, the Company has involved a broader number of senior 
managers in the acquisition and integration process, building on the considerable experience 
that exists at Board level thus providing further bandwidth to identify, execute and integrate 
acquisitions.

Most of Keywords’ services are of a time-critical nature with delays or service delivery failures 
potentially impacting the development or launch plans for games. Timely delivery and the 
resourcing flexibility to enable delivery to tight deadlines has been an integral part of the 
Company’s modus operandi, and Keywords’ approach to project management is applied across  
the Group. With the expansion of the Group, measures are being taken to assess ongoing delivery 
performance beyond the regular project post-mortems that are routinely conducted.

As the Group succeeds in delivering multiple services to the same clients, so the risk of failure  
in one service line contaminating the relationship with the client across the other service lines 
increases. Whilst the introduction of co-development adds to this risk in some respects, it also 
helps to mitigate it. Adhering to Keywords’ strong standards of delivery and efficient 
communication across service lines is key to managing this risk

External risks

Likelihood Actions

Trend

Exposure to large 
clients

3

The Company’s client base principally comprises global game companies whose revenues are in 
the billions and hundreds of millions of dollars. Our top five clients account for 25.6% (2017: 29%) 
of the Company’s revenues. These companies have exacting standards and demand a high quality 
of service. Any failure in this regard or breakdown in the relationships at the top level could cause 
considerable damage to the business. The potential impact is partially mitigated through the 
Company’s highly flexible resource base and its expansion continues to reduce its exposure to  
any single large client.

32

Keywords Studios plc 

Strategic Report 
 
 
Introducing 

technology

External risks

Likelihood Actions

Trend

Financial performance 
– failure to meet 
expectations

Sudden business 
interruption

Breaches to 
Technology and 
information security

Global political risk 
and uncertainty

2

3

2

3

Keywords floated on AIM in July 2013 with an expressed set of objectives of growing the  
business organically and by acquisition. Should the Company lose the confidence of investors,  
the Company’s rating will suffer and this in turn will affect its ability to raise money for or place 
shares to pay for acquisitions. However, the Company makes every effort to communicate 
regularly with investors via announcements and face-to-face contact and this effective 
communication of the continued opportunities for growth in the sector, how it continues to 
execute on its stated strategy and successfully integrate the businesses it acquires should 
continue to maintain the confidence of its investors.

Keywords is a global business and needs to minimise business interruptions and be able to 
continue servicing customers. This threat could be internal such as a major failure in its IT  
systems but also external such as the Group experienced and managed during the 2011 Tokyo 
earthquake and tsunami. The Group’s multiple, full-service, delivery hubs provide for a good level 
of contingency and, supported by a solid business continuity plan and comprehensive insurance, 
the effects of such disasters can be managed.

The Company uses various third party and proprietary tools and technologies for process 
control and productivity purposes. Continued investment in these tools is important to ensure 
the Group’s effectiveness. New technologies for automated testing, machine translation and 
crowdsourcing, could pose a threat to the Group in the long-term. The Company participates 
directly and with clients in various pilot programmes for new technologies to keep abreast of 
the state of the art and we have a technology innovation initiative called Keywords Innovate 
which distils ideas from across the Group to develop technologies that can support our 
services. This is further underpinned through the formation of Keywords Ventures which is 
focused on new, emerging technologies that may impact the Group in the future. The industry 
requires the highest standards of security within a company offering services such as 
Keywords. Cyber security breaches may lead to piracy, disruption of clients’ marketing plans, 
loss of competitive edge and could result in compensation claims. Keywords maintains physical 
and data security policies and procedures which are regularly audited by its larger clients. 

We operate and own assets in a large number of geographic regions and countries, and, as  
a result, we are exposed to a wide range of political, economic, regulatory, social and tax 
environments. Policies or laws in the countries in which we do business may change in a 
manner that may be adverse for us, even those with stable political environments e.g. many 
governments have sought additional sources of revenue by increasing rates of taxation. 
However the diversification and spread of activities geographically mitigates the risk of 
disruption in any one location and the tax strategy adopted is designed for improved efficiency 
and we eschew aggressive or artificial practices.

Brexit 
The Board has assessed the risk of Brexit on Keywords and concluded that for now, this does 
not constitute a risk for the Group as its UK operations are small relative to the rest of the Group.

Financial risks

Likelihood Actions

Trend

Inadequate financial 
and operational 
controls

Failure to  
manage human 
resources / talent
effectively 

Non-compliance  
with legal and  
ethical standards

3

2

2

As a business like Keywords grows rapidly, global financial controls and regular audits need to be 
in place to ensure smooth, timely and accurate reporting to satisfy the relevant accounting bodies 
to local branches as well as the Board. Failure to accurately report or forecast financial results 
through error or fraud would damage the Group’s reputation. Therefore, the Group has invested 
and continues to invest in its financial reporting functions to facilitate strong reporting and 
management control as it grows. The Group intends to appoint a new Global Internal Audit 
Manager was appointed in 2019 to further drive improvements. 

Keywords management structure has been fundamental to the Group’s success, enabled by 
embedding a Group culture that binds the teams together, with a common set of standards.  
In addition, special emphasis is placed on workplace harmony and the prevention of any forms  
of discrimination, harassment, or malpractice in the workplace recognising that any sense of 
dissatisfaction can be very disruptive. As a separate dimension, failure to attract, retain or develop 
high quality entrepreneurial management across the business could impact on the attainment of 
strategic objectives. The Group is focused on these areas with the implementation of globally 
managed service lines, management development and remuneration programmes, incorporating 
long and short-term incentives. Regular staff surveys are undertaken.

A material failure to comply with applicable legal and ethical standards could result in penalties, 
costs, reputational harm and damage to relationships with suppliers and customers. The Group 
promotes a culture of “Doing the right Thing” in all activities. Business conduct guidelines are in 
place and are supported by more detailed policies and procedures where needed.

Annual Report and Accounts 2018

33

 
 
 
Board of Directors: Biographies

Ross Graham (71)
Independent Non-Executive 
Director and Chairman

Andrew Day (55)
Group Chief 
Executive Officer

David Broderick (44)
Chief Financial Officer

David Reeves (72)
Senior Independent Non-Executive 
Director

Length of service with  
the Group (as at 8 April 2019):
5 years

Length of service with  
the Group (as at 8 April 2019):
10 years

Length of service with  
the Group (as at 8 April 2019):
3 years

Length of service with  
the Group (as at 8 April 2019):
5 years

Experience:
Ross has extensive executive and 
Non-Executive experience in the 
technology sector. From being a 
partner in Arthur Young from 1981 
to 1987, he joined Misys PLC, a 
global software business as Finance 
Director upon its flotation, latterly 
becoming Corporate Development 
Director; throughout he played 
a key role in developing and 
implementing the very successful 
Misys acquisition strategy. Since 
retiring from Misys, Ross has 
held a number of Non-Executive 
directorships including those at 
Psion PLC from 2005 until 2012 
(when it was successfully sold to 
Motorola Solutions Inc.), at Wolfson 
Microelectronics PLC from 2004 
to 2013 (prior to its sale to Cirrus 
Logic Inc.), and several others. His 
experience in these companies has 
included being Senior Independent 
Director, Chairman of the Audit 
Committee and Chairman of the 
Remuneration Committee. Ross 
was appointed Director and 
Chairman of Keywords shortly 
prior to its flotation in July 2013. 
With his wealth of experience and 
Chairing skills, Ross creates the 
environment for dynamic Board 
discussion. He has helped elevate 
the governance processes without 
destroying the entrepreneurial 
essence of Keywords.

34

Keywords Studios plc 

Experience:
Andrew has a background in 
technology, manufacturing 
and business services through 
corporate development and 
general management roles within 
both publicly quoted and private 
companies. Andrew started his 
career in 1983 at Rothmans 
International PLC in production 
management. From 1986 to 1993 
he had responsibility for corporate 
development activities at Britannia 
Security Group PLC, TIP Europe 
PLC and Brent International PLC 
before holding the position of 
Divisional Managing Director 
at Brent International PLC for 
six years. Andrew was Chief 
Executive Officer of interactive 
retail software developer, 
Unipower Solutions and Head 
of Retail and CPG for EMEA, a 
NYSE-listed advanced analytics 
business, FICO, before joining 
Keywords as its Chief Executive 
Officer in April 2009.

Experience:
David Broderick is the Chief 
Financial Officer. He joined the 
Group, and was appointed to 
the Board, in October 2016. 
Prior to joining Keywords he 
was the Chief Financial Officer 
of Dublin-based Arconics, a 
high-growth aviation software 
company. In 2013 David joined 
Stobart Air (formerly Aer Arann) 
as the Finance Director of the 
European regional airline during 
a period of significant growth. 
Before this he spent eight years 
at Ryanair Holdings plc, Europe’s 
largest low-cost airline, the latter 
six years of which he was the 
Head of Investor relations and 
oversaw the Group’s Inflight Sales 
Unit’s finances and operations. 
He is a qualified certified 
accountant, with extensive 
experience of capital markets 
and financial management in 
an international environment.

Experience:
David has over 30 years global 
experience in management roles 
within multinational companies. 
He began his career with ICI in the 
UK and then moved to RJ Reynolds 
Nabisco where he worked from 
1979 to 1991, becoming the 
worldwide Marketing Director in 
the USA in 1989. In 1991, David 
served as the General Manager 
and Vice President of Marketing 
in Tokyo for Mitsubishi Shoji JV 
Technology Company before 
moving into the Computer game 
Industry, opening and setting 
up the PlayStation Company 
in Germany, Switzerland and 
Austria. He was appointed 
Executive Vice President in 1999 
and President and CEO of Sony 
Computer Entertainment (Europe) 
in 2003 where he remained until 
2009. David now runs his own 
Management Consultancy practice 
as well as being on the Board of 
three major Charities in the UK. 
He brings a global knowledge 
of growing multinational 
Companies, experience of the 
video game industry, Corporate 
Governance and an understanding 
of working with companies to 
develop global strategies in 
Europe, Asia, North America and 
LATAM. He was appointed to 
the Board of Keywords Studios 
Limited on 29 May 2013.

GovernanceGiorgio Guastalla (50)
Non-Executive Director

Georges Fornay (62)
Independent Non-Executive 
Director

Charlotta Ginman (53)
Independent Non-Executive 
Director and Chairman of 
the Audit Committee

Length of service with  
the Group (as at 8 April 2019):
20 years

Length of service with  
the Group (as at 8 April 2019):
2 years

Length of service with  
the Group (as at 8 April 2019):
2 years

Experience:
Giorgio Guastalla is co-founder of 
Keywords. Prior to establishing 
Keywords in Ireland in 1998, 
Giorgio held various positions 
in marketing and IT at Brent 
International PLC based in the US, 
Spain, the UK and France. In 2002 
Giorgio founded Italicatessen 
Ltd, a company operating in the 
food sector. Giorgio was CEO 
of Keywords until 2009 before 
concentrating on his other 
business interests and moving 
to a Non-Executive Director 
role at Keywords Studios. With 
over twenty years’ experience 
in the industry, Giorgio brings 
a wealth of understanding and 
knowledge to Keywords.

Experience:
A fellow of the Institute of 
Chartered Accountants in England 
and Wales, Charlotta is Chair of 
the Audit Committee. She is a Non-
Executive Director and Chair of the 
Audit Committee of Polar Capital 
Technology Trust PLC, Pacific 
Asset Trust PLC and Motif Bio 
PLC. She is also a Non-Executive 
Director of Consort Medical 
PLC and Unicorn AIM VCT PLC. 
Charlotta has held senior positions 
in the investment banking and 
technology / telecom sectors. 

As three out of Charlotta’s six Non-
Executive directorships are with 
quoted investment companies 
that involve less time commitment 
than trading companies, Charlotta 
is able to devote sufficient time to 
all of her appointments. Charlotta 
was appointed a Director of 
Keywords in September 2017.

Experience:
Georges has over 30 years’ 
experience in the technology and 
video games sectors and currently 
sits on the board of France’s 
second largest Independent 
games publisher, Focus Home 
Interactive, which is listed on 
the Alternext. Georges worked 
in senior management at Sony 
Computer Entertainment from 
1995 to 2011, including as CEO 
of the French and Swiss divisions 
and culminating as the Senior 
Vice President from 2004-2011. 
During this time he oversaw 
the launch of the PlayStation 
Portable and PlayStation 3. 
Prior to this, Georges spent nine 
years at Commodore, the last 
five years of which were as 
CEO of Commodore France PC 
Manufacturing and Distribution. 
Georges has also held significant 
industry-wide roles including 
four years as President of SELL, 
France’s Union of Entertainment 
Software Publishers, where he 
was responsible for representing 
and advocating the industry’s 
and its 31 members’ interests 
to the government. Georges 
was appointed a Director of 
Keywords in September 2017.

Committee Membership

 Audit Committee

 Nomination Committee

Remuneration Committee

 Disclosure Committee

 None

Annual Report and Accounts 2018

35

 
Chairman’s Introduction

The Board is committed 
to the highest standards
of corporate governance

Dear Shareholders

As Chairman of the Board of Directors of 
Keywords Group plc, I am pleased to introduce 
the Group’s corporate governance report.  
The corporate governance statement 
provides an insight into how the Board 
operated during the year and the key issues 
considered. The Board is committed to the 
highest standards of corporate governance. 
Our approach to governance is set by the 
Board and our Executive Directors ensure 
that the approach is effectively implemented 
across the business. Effective and robust 
governance remains central to the ongoing 
success of the Group.

It is my responsibility to ensure that the 
Group has both sound corporate governance 
and an effective Board. As Chairman of the 
Company, my responsibilities include leading 
the Board effectively, overseeing the Group’s 
corporate governance model, communicating 
with shareholders and ensuring that good 
information flows freely between the 
Executive and Non-Executive Directors  
in a timely manner.

The Directors of the Company recognise  
the value of good corporate governance  
in every part of its business. The Company 
has adopted the Quoted Companies Alliance 
Corporate Governance Code (“QCA Code”), 
which we believe is the most appropriate for 
a company the size and stage of development 
as Keywords.

36

Keywords Studios plc 

The Board will provide annual updates on  
our compliance with the QCA Code. During  
the year, the following changes were made  
to the Group’s key corporate governance 
arrangements:
•  Appointment of ONE Advisory Limited 
(“Company Secretary”) as Keywords’ 
Company Secretary in June 2018
•  First Board Performance Evaluation 

conducted

•  Formation of Nominations Committee
•  Appointment of David Reeves as Senior 

Independent Director

The Board considers that the Group complies 
with the QCA Code in all applicable respects. 
An explanatory report of how we have 
applied the QCA Code guidance, and 
disclosures of any areas of non-compliance, 
can be found on our website at: www.
keywordsstudios.com. The Board understands 
that the application of the QCA Code supports 
the Group’s medium to long-term success 
whilst simultaneously managing risks and 
provides an underlying framework of 
commitment and transparent communications 
with stakeholders.

The main Group-wide governance documents 
are our Core Values and the Code of Conduct, 
which set out the values and standards  
that we expect of our employees. These 
documents, together with our policies, govern 
how we conduct our business and set the 

standards that drive performance. Compliance 
training helps to enforce this. Board oversight, 
reviews and audits form part of the monitoring 
and supervision process.

Risk processes are embedded and reviewed 
by the Board on an ongoing basis across  
the business. The important governance 
developments at Keywords over the last  
year are outlined below.

My ambitions for the composition of the 
Board are to maintain, and where applicable, 
broaden the range of expertise, experience 
and diversity. The Board continues to ensure 
that effective succession plans are in place.

I encourage all shareholders to attend the 
AGM, which will be held at MHP, 6 Agar 
Street, London, WC2N 4HN on 20 May 2019. 
This event provides an excellent opportunity 
to meet the Executive and Independent 
Non-Executive Directors.

Ross Graham
Chairman
8 April 2019

GovernanceCorporate Governance

Strategy
A description of the Company’s strategy, business model and supporting strategic pillars, along with key strengths can be found in the strategic 
report on pages 14-17.

Internal controls and risk management
The Company’s principal risks, along with key challenges in the execution of the Company’s strategy, can be found in the Strategic Report on page 
32-33. 

The Board is responsible for the monitoring of financial performance against budget and forecast and the formulation of the Group’s risk appetite 
including the identification, assessment and monitoring of the Group’s principal risks. The Audit Committee has been delegated responsibility for the 
oversight of the Company’s risk management and internal controls and procedures, as well as determining the adequacy and efficiency of internal 
control and risk management systems. The Board continuously monitors and upgrades its internal control procedures and risk management mechanisms 
and conducts regular reviews, when it assesses both for effectiveness. This process enables the Board to determine if the risk exposure has changed 
during the year and these disclosures are included in the Annual Report. In setting and implementing the Company’s strategies, the Board, having 
identified the risks, seeks to limit the extent of the Company’s exposure to them having regard to both its risk tolerance and risk appetite.

The Directors believe that the Group has internal control systems in place appropriate to the size and nature of the business. The key elements are:
•  Group Board Meetings, at a minimum of eight times per year, with reports from and discussions with senior executives on performance and 

key risk areas in the business;

•  Monthly financial reporting, for the Group and for each subsidiary, of actual performance compared to budget and the prior year;
•  Annual budget setting;
•  Annual strategy conference with top management team; and
•  A defined organisational structure with appropriate delegation of authority.

Further information on the Company’s approach to risk management and internal controls can be also found in the Audit Committee Report  
on page 43. 

The Board
The Board, as a whole, is responsible for the overall management of the Group and for its strategic direction, including approval of the Group’s 
strategy, its annual business plans and budgets, the interim and full year financial statements and reports, any dividend proposals, the 
accounting policies, major capital projects, any investments or disposals, its succession plans and the monitoring of financial performance 
against budget and forecast and the formulation of the Group’s risk appetite including the identification, assessment and monitoring of 
Keywords’ principal risks.

Director biographies and committee memberships are set out on pages 34-35.

The Board comprises the CEO, Andrew Day, the CFO, David Broderick, 1 Non-Independent Non-Executive Director, Giorgio Guastalla, and  
4 Independent Non-Executive Directors, Georges Fornay, Charlotta Ginman, Ross Graham and David Reeves. David Reeves is the Company’s 
Senior Independent Director (“SID”), and Ross Graham is the Company’s Chairman. Letters of appointment of all Directors are available for 
inspection at the Company’s registered office during normal business hours. The Executive Directors work full time for the Company. All the 
Non-Executive Directors are expected to dedicate at least 30 days per annum to the Company, rising to 40 days if they also chair a Committee, 
and the Chair is expected to dedicate 60 days per annum. The Company has adopted a policy whereby all members of the Board are subject to 
re-election at each AGM.

The Board is satisfied that it has a suitable balance between independence, on the one hand, and knowledge of the Company, on the other,  
and that no individual or group may dominate the Board’s decisions. The Non-Executive Directors have both a breadth and depth of skills and 
experience to fulfil their roles. The Company believes that the current balance of skills in the Board as a whole reflects a very broad range of 
personal, commercial and professional experience, and notes the range of financial and managerial skills. All Directors are encouraged to use 
their independent judgement and to challenge all matters, whether strategic or operational, enabling the Board to discharge its duties and 
responsibilities effectively.

The Board meets a minimum of 8 times a year and a calendar of meetings and principal matters to be discussed are agreed at the beginning of 
each year. In order to be efficient, the Directors meet formally and informally both in person and by telephone. Board and Committee document 
authors are made aware of proposed monthly deadlines through the calendar of meetings assembled at the beginning of the year. Board 
papers are collated by the Company Secretary, compiled into a Board / Committee Pack, and circulated at least one week before meetings, 
allowing time for full consideration and necessary clarifications before the meetings. The Board also utilizes a fully-functioning Board Portal, 
which ensures the provision of timely and efficient distribution of Board and Committee papers as well as an effective means of Communication 
for the Board.

Management supply the Board with appropriate and timely information and the Directors are free to seek any further information they  
consider necessary. 

Annual Report and Accounts 2018

37

Corporate Governance continued

Senior Independent Director
David Reeves acts as the Senior Independent Director (“SID”) to the Company, serving as a sounding board to the Chairman and acting as an 
intermediary for the other directors. The SID is also available to shareholders and other Non-Executive directors to address any concerns or 
issues they feel have not been adequately dealt with through the usual channels of communication.

Audit Committee
The Audit Committee is responsible for assisting the Board in fulfilling its financial and risk responsibilities. The Audit Committee oversees the 
financial reporting, risk management and internal control procedures. The Audit Committee advises the Board on the appointment and removal 
of the external auditor and discusses the nature, scope and results of the audit with the auditors. The Audit Committee reviews the extent of 
non-audit services provided by the auditors and reviews with them their independence and objectivity.

Remuneration Committee
The Remuneration Committee is responsible for determining the remuneration of the Chairman, Executive Directors, the Company Secretary 
and senior executives of Keywords. The Remuneration Committee is responsible for making recommendations to the Board of Directors’ and 
senior executives’ remuneration. Non-Executive Directors’ remuneration and conditions are considered and agreed by the Board. Financial 
packages for Executive Directors are established by reference to those prevailing in the employment market for executives of equivalent status 
both in terms of level of responsibility of the position and their achievement of recognized job qualifications and skills. The Committee will also 
have regard to the terms, which may be required to attract an equivalent experienced executive to join the Board from another company. 

Nominations Committee
The Nominations Committee monitors and reviews the structure, size and composition (including the skills, knowledge and experience) required of 
the Board compared to its current position and makes recommendations to the Board with regard to any recommended changes. The Nominations 
Committee also gives full consideration to succession planning for directors and other senior executives in the course of its work, taking into 
account the challenges and opportunities facing the company, and what skills and expertise are therefore needed on the Board in the future. 
The role and responsibilities of the Nominations Committee can be found in the Nominations Committee Report on page 55.

Disclosure Committee
The Disclosure Committee has been established to assist in the design, implementation and evaluation of the Company’s disclosure controls  
and procedures. The first Disclosure Committee meeting is scheduled for the first half of 2019. 

Terms of reference of all Keywords’ Committees are available to view on the Company’s website at: www.keywordsstudios.com.

The table below sets out attendance statistics for each Director at Board, and where relevant, Committee meetings held during the financial year.

Director

Ross Graham
Andrew Day
David Broderick
Giorgio Guastalla
Georges Fornay
Charlotta Ginman
David Reeves

*  Appointed to Audit Committee in June 2018.

Board 
10 meetings held

Audit 
Committee 
6 meetings held

Remuneration 
Committee 
3 meetings held

Nomination 
Committee 
4 meetings held

10
10
10
10
10
10
10

6
–
–
–
4*
6
6

3
–
–
–
–
3
3

4
4
–
–
–
4
4

The Non-Executive Directors meet without the presence of the Executive Directors during the year, and also maintain ongoing communications 
with Executives between formal Board meetings.

Meetings are open and constructive, with every Director participating fully. Senior management can also be invited to meetings, providing the 
Board with a thorough overview of the Company.

In addition to their general Board responsibilities, Non-Executive Directors are encouraged to be involved in specific workshops or meetings,  
in line with their individual areas of expertise. The Board is kept abreast of developments of governance and AIM regulations. The Company 
Secretary provides updates on governance issues, and the Company’s Nomad provides annual Board AIM Rules refresher training as well as  
the initial training as part of a new Director’s on-boarding.

The Board shall review annually the appropriateness and opportunity for continuing professional development, whether formal or informal.

38

Keywords Studios plc 

GovernanceAdvisors
The Board has regular contact with its advisors to ensure that it is aware of changes in corporate governance procedures and requirements  
and that the Group is, at all times, compliant with applicable rules and regulations. The Company holds appropriate insurance cover in respect  
of possible legal action against its Directors. The Company’s Nomad supports the Board’s development, specifically providing guidance on 
corporate governance and other regulatory matters, as required.

Keywords’ Company Secretary is responsible for ensuring that Board procedures are followed and that the Company complies with all 
applicable rules, regulations and obligations governing its operation, as well as helping the Chairman to maintain excellent standards of 
corporate governance. The Company Secretary also provides Board support through assistance with shareholder meetings and MAR 
compliance. 

The Company has also enlisted the support of Mercer-Kepler, who provides advice in relation to remuneration. Additional information can  
be found in the Company’s Remuneration Report on page 46.

All Directors may receive independent professional advice at Keywords’ expense, if necessary, for the performance of their duties.

Board Performance Evaluation
Details of the Company’s Board Performance Evaluation for the year can be found in the Report of the Nomination Committee on page 55.

Culture
The Board recognises that its decisions regarding strategy and risk may impact the corporate culture of the Company as a whole and that this 
will impact the performance of the Company. The Board is also aware that the tone and culture set by the Board can have an impact on the 
Company as a whole and on the way that employees behave. The corporate governance arrangements that the Board has adopted are 
designed to ensure that the Company delivers long term value to its shareholders and that shareholders are able to express their views and 
expectations for the Company in a manner that encourages open dialogue with the Board.

A large part of the Company’s activities are centred upon an open and respectful dialogue with employees, clients and other stakeholders. 
Therefore, the importance of sound ethical values and behaviours is crucial to the ability of the Company to successfully achieve its corporate 
objectives. The Board places great importance on this aspect of corporate life and seeks to ensure that this flows through all that the Company 
does. The Directors consider that the Company has an open culture facilitating comprehensive dialogue and feedback, which enables positive 
and constructive challenge.

The Company operates in a manner that encourages an open and respectful dialogue with employees, customers and other stakeholders  
and the Board considers that sound ethical values and behaviours are crucial to the ability of the Company to achieve its corporate objectives. 
The Board places great importance on this aspect of corporate life and seeks to ensure that this flows through all that the Company does.  
The Directors believe that the Company has an open culture facilitating comprehensive dialogue and feedback and enabling positive and 
constructive challenge.

Further information on the Company’s culture can be found in the Strategic Report pages 8-11.

Annual Report and Accounts 2018

39

Directors’ Report

The Directors present the Annual Report together with both the audited consolidated financial statements and the parent company (Keywords 
Studios PLC) financial statements for the year ended 31 December 2018.

Disclaimer
The purpose of this Annual Report & Financial Statements is to provide information to the members of the Company. The Annual Report & 
Financial Statements have been prepared for, and only for, the members of the Company, as a body, and no other persons. The Company, its 
Directors and employees, agents or advisers do not accept or assume responsibility to any other person to whom this document is shown or 
into whose hands it may come and any such responsibility or liability is expressly disclaimed.

The Annual Report & Financial Statements contain certain forward-looking statements with respect to the operations, performance and 
financial condition of the Group. By their nature, these statements involve uncertainty since future events and circumstances can cause results 
and developments to differ materially from those anticipated. The forward-looking statements reflect knowledge and information available  
at the date of preparation of this Annual Report & Financial Statements and the Company undertakes no obligation to update these forward-
looking statements. Nothing in this Annual Report & Financial Statements should be construed as a profit forecast.

Dividends
The results for the year are set out on page 60. Dividends paid and proposed are set out on page 78. The Board is proposing a final dividend 
1.08p per share following the payment of an interim dividend of 0.53p per share in October 2018. 

Directors and changes to the Board
The Directors of the Company during the year were Ross Graham, Andrew Day, David Reeves, Giorgio Guastalla, Georges Fornay, Charlotta 
Ginman and David Broderick. Details of members of the Board at 31 December 2018 are set out on pages 34 and 35. 

Going concern
In view of the Group’s resources, cash at 31 December 2018 of €40m, cash flow from operations in 2018 of €32.2m, and the overall financial 
condition of the Group, the Directors have reasonable expectation that the Group has adequate resources to continue in operation for the 
foreseeable future. For this reason, the Directors continue to adopt the going concern basis in preparing the financial statements.

Political donations
No political donations were made in the year.

Directors and their interests
A list of Directors, their interests in the ordinary share capital of the Company, their interests in its long-term performance share plan and 
details of their options over the ordinary share capital of the Company are given in the Directors’ Remuneration Report on pages 46 to 54.  
No Director had a material interest in any significant contract, other than a service contract or contract for services, with the Company or  
any of its operating companies at any time during the year. 

Significant shareholdings
At 31 December 2018, the Company had been notified, in accordance with the Disclosure and Transparency Rules, of the following interests  
in its ordinary share capital*:

Name

P.E.Q Holdings
Octopus Investments
Andrew Day
Oberweiss Asset Management
Canaccord Genuity Wealth management
T Rowe Price Global Investments
Franklin Templeton
Kames Capital

*  As recorded in the Company’s share register.

Shares

4,000,736
3,650,758
3,296,573 
2,944,000
2,820,855
2,788,693
2,695,000
2,247,262

%

6.3
5.7
5.2
4.6
4.4
4.4
4.2
3.5

Future developments
Important events since the financial year end are described on page 29 of the Strategic Report and future developments are described in the 
strategy section of the Strategic Report on pages to 16 and 17. 

People and organisation
Keywords is, and always has been, dependent on the quality and commitment of its entire staff to provide and maintain the high levels of 
services expected by the Groups’ clients.

Keywords average number of employees was 5,238 during 2018. This permanent headcount is supplemented with employees on short-term 
contracts as activity changes throughout the year.

40

Keywords Studios plc 

GovernanceThe Group continues to give full and fair consideration to applications for employment made by disabled persons, having regard to their 
respective aptitudes and abilities. The policy includes, where practicable, the continued employment of those who may become disabled during 
their employment and the provision of training and career development and promotion, where appropriate. The Group has continued its policy 
of employee involvement by making information available to employees on matters of concern to them. Many employees are stakeholders in 
the Company through participation in share option schemes and a long-term performance share plan.

The Group has not disclosed further details on employment of disabled persons or employee involvement as it has fewer than 250 employees 
within the UK.

Corporate responsibility
Keywords seeks to be a socially responsible Group which has a positive impact on the communities in which operates. By the nature of the 
business, we employ a diverse workforce, with many nationalities. No discrimination is tolerated and we endeavour to give all employees the 
opportunity to develop their capabilities. We provide an excellent working environment, the latest technology and appropriate training.

Website publication
The Directors are responsible for ensuring the Annual Report and Financial Statements are made available on a website. Financial statements 
are published on the Group’s websites in accordance with legislation in the United Kingdom governing the preparation and dissemination of 
financial statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the Group’s websites is the 
responsibility of the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

By order of the board

David Broderick, FCCA
Chief Financial Officer
8 April 2019

Annual Report and Accounts 2018

41

Statement of Directors’ Responsibilities

The Directors are responsible for preparing the Annual Report & Financial Statements.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have prepared the 
Group and Company financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European 
Union (“EU”).

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the 
state of affairs of the Company and the Group and of the profit or loss of the Group for that period. The Directors are also required to prepare 
financial statements in accordance with the rules of the London Stock Exchange for companies trading securities on the Alternative Investment 
Market.

In preparing these financial statements the Directors are required to:
•  Select suitable accounting policies and then apply them consistently;
•  Make judgements and estimates that are reasonable and prudent;
•  State whether IFRS as adopted by the EU have been followed, subject to any material departures disclosed and explained in the Group and 

Company financial statements respectively; and

•  Prepare the financial statements on a going concern basis, unless it is inappropriate to presume that the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial 
statements and the Directors’ remuneration report comply with the Companies Act 2006. They are also responsible for safeguarding the assets  
of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors as at the date of this report, whose names and functions are listed in the Board of Directors on pages 34 and 35, confirm that:
•  So far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
•  The Director has taken all the steps that he or she ought to have taken as a Director in order to make himself / herself aware of any relevant 

audit information and to establish that the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

Website publication
The Directors are responsible for ensuring the Annual Report and Financial Statements are made available on a website. Financial statements 
are published on the Group’s websites in accordance with legislation in the United Kingdom governing the preparation and dissemination of 
financial statements, which may vary from legislation in other jurisdictions. The maintenance and integrity of the Group’s websites is the 
responsibility of the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

By order of the Board

Liam O’Donoghue
Company Secretary
8 April 2019

42

Keywords Studios plc 

GovernanceAudit Committee Report

Introduction from the Chair
As Chair, I am pleased to present the Audit Committee report for the year ended 31 December 2018. This report details the work of the 
Committee over the past year, fulfilling our responsibilities to provide effective governance over the Group’s financial activities.

Committee Composition
The Committee members, apart from myself, are Ross Graham, David Reeves and Georges Fornay who joined the Committee during the year.

The Audit Committee, as a whole, has competence relevant to the video games industry, both Ross Graham and I are Chartered Accountants 
and I also chair the Audit Committee for other public companies. More information about the Committee members can be found on pages 34  
and 35.

internal control framework including financial systems roll out
risk assurance
treasury
taxation

The Committee met 6 times during the financial year, and discussions included the following key items:
• 
• 
• 
• 
•  accounting policies
• 
financial results
•  alternative performance measures
• 
•  asset Impairment (including goodwill)
•  going concern review
• 
internal audit function
•  engagement and review of performance of external auditors
• 
•  cyber risk, data protection and disaster recovery plans
•  whistleblowing, tax evasion, anti-bribery / corruption and modern slavery policies
• 

review of audit and non audit services and fees

review of Audit Committee terms of reference

treatment of special items

Committee Role and Responsibilities
The Committee has written Terms of Reference, which are available to view on the website, www.keywordsstudios.com. The Terms of 
Reference clearly define the Committee’s responsibilities and duties. In addition to the Terms of Reference, the Committee has developed  
an annual agenda which corresponds with the meeting schedule, to ensure all key responsibilities are completed and managed.

Significant Issues Considered by the Audit Committee During the Year
Internal Control and Risk Assurance Framework
The Audit Committee has been actively reviewing and challenging the upgrades that have taken place during the year to the Company’s 
internal control and risk assurance framework ensuring that following its rapid expansion, the Company operates within a fit for purpose 
framework. The Committee is pleased to see the progress made in the global automated financial systems roll-out, allowing eventually a fully 
integrated automated reporting system to operate seamlessly across the Group, replacing manual consolidation processes that are both labour 
intensive and prone to human error. The recruitment of a treasury team in Dublin during the year with a cash pooling platform being introduced 
will allow better control of Group cash and the optimisation of cash management.

During the year the Audit Committee has introduced a regular review of the Company’s main risks on behalf of the Board, ensuring key risks are 
top of mind and relevant and mitigation plans are in place where possible and, over time, the Company proposes to adopt a similar framework 
right through the organisation.

Internal Audit
To complement the above efforts, the Audit Committee has commenced working closely with management to recruit an Internal Audit Manager 
in 2019. They will be tasked with establishing an internal audit function, to embrace all aspects of operating and financial efficiency, and will 
report to the Audit Committee chair. 

Annual Report and Accounts 2018

43

Audit Committee Report continued

Key Accounting Issues
During the year and as part of the year end procedures, the Committee considered the following key financial and internal control matters  
in relation to the Group’s financial statements and disclosures with input from both management and the external auditor:
•  Revenue recognition
•  Functional reference currency
•  Business combinations
•  The valuation of intangible assets
•  Leases
•  Financial instruments
•  Alternative performance measures
•  Segmental reporting (if relevant)
•  Application and impact of new standards IFRS 9 (financial instruments), IFRS 15 (revenue recognition) and IFRS 16
•  Taxation
•  Going concern

For further detail on these, see notes 2 and 3.

Financial Reporting Council
The Company received a letter from the Financial Reporting Council’s (FRC) in November 2018, which raised questions on certain aspects of  
its annual report and accounts for the year ended 31 December 2017. The Company responded fully to the matters raised in the FRC’s letter, 
enabling it to conclude its enquiry. The principal changes to the Company’s annual report and accounts for the year ended 31 December 2018 
resulting from the FRC’s enquiry were as follows:
• 
•  Revising the tax reconciliation in note 7 so that it starts from the weighted average statutory tax rate that applies in the jurisdictions  

Improvements to the level of detail included in the strategic report, including added analysis on movements in working capital;

in which the Group pays tax; and
Improving the disclosure of critical accounting estimates and judgements in note 3.

• 

In addition, the FRC highlighted to the Company that it the payment of dividends in 2016 and 2017 were not supported by the correct Relevant 
Accounts, as required under UK company law. Further information on this and how the issue has been addressed can be found on page 78.

The FRC’s enquiry did not result in any change to reported profit or net assets.

Scope and limitations of the FRC’s review
The Company recognises that the FRC’s review was based on a review of its annual report and accounts for the year ended 31 December 2017 
and did not benefit from detailed knowledge of the Company’s business or an understanding of the underlying transactions entered into. The 
FRC’s review provides no assurance that the Company’s annual report and accounts are correct in all material respects; the FRC’s role is not to 
verify the information provided but to consider compliance with reporting requirements. The FRC’s letters are written on the basis that it (and 
its officers, employees and agents) accepts no liability for reliance on them by the Company or any third party, including but not limited to 
investors and shareholders.

Annual Report and Financial Statements
The Board has asked the Committee to confirm that in its opinion the Annual Report as a whole can be taken as fair, balanced and 
understandable and provides the information necessary for shareholders to assess the Group’s financial position, performance, business model 
and strategy. In doing so the Committee has given consideration to:
•  The way the Strategic Reports (including the Chairman’s Statement and Reports of the CEO and CFO) presents the Group – its business, 

financial and business model and the metrics management uses to measure performance

•  whether suitable accounting policies have been adopted and have challenged the robustness of significant management judgements and 

estimates reflected in the financial results
the comprehensive control framework around the production of the Annual Report, including the verification processes in place to deal with 
the factual content;
the extensive levels of review that are undertaken in the production process, by both management and advisers
the Group’s internal control environment

• 

• 
• 

In 2018, the Company became aware that certain interim dividends paid during the period 2013 to 2018 had been made otherwise than in 
accordance with the Companies Act 2006 because interim accounts had not been prepared and filed at Companies House prior to payment. 
Additionally, the Company also became aware of a technical issue relating to the levels of distributable reserves and the payment of the interim 
dividend to the shareholders in October 2016, as explained in more detail in the director’s report. The Committee was fully involved in resolving 
the matter and oversaw the thorough review by management into the historical issues and the administrative steps taken to rectify the issues.

As a result of the work performed, the Committee has concluded that the Annual Report for the year ended 31 December 2018, taken as a 
whole, is fair, balanced and understandable and provides the information necessary for Shareholders to assess the Group’s performance, 
business model and strategy, and it has reported on these findings to the Board.

44

Keywords Studios plc 

GovernanceWhistleblowing
During the year, the Audit Committee reviewed and approved the whistleblowing policy and accompanying process the Company has rolled out 
globally. The policy allows employees wherever they are to raise any concerns they may have about possible financial or other irregularities 
confidentially.

The Group is committed to the highest level of integrity and accountability and the prevention of bribery and corruption.

External Auditor
BDO, the Company’s current auditor, was first appointed on 29 May 2013. This is the first year John O’Callaghan is acting as audit partner 
following Teresa Morahan having stepped down as audit partner after five years.

The Audit
The scope of the annual audit was agreed in advance with the Committee with a focus on areas of audit risk and the appropriate level of audit 
materiality. The Committee also had discussions with the auditor on fees, internal controls, accounting policies and areas of critical accounting 
estimates and judgements. The Auditors reported to the Audit Committee on the results of the audit work and highlighted any issue which the 
audit work had discovered, or the Committee had previously identified as significant or material in the context of the Financial Statements.

There were no adverse matters brought to the Audit Committee’s attention in respect of the 2018 audit, which were material or significant or 
which should be brought to Shareholders’ attention.

Effectiveness
The Audit Committee monitored and evaluated the effectiveness of the Auditors under the terms of their appointment based on an assessment 
of their performance, qualification, knowledge, expertise and resources. The Auditors’ effectiveness was also considered along with other 
factors such as audit planning and interpretations of accounting standards and separate discussions with Management (without the auditor 
present) and with the auditors (without Management present). The Chair of the Audit Committee also had discussions with the audit partner 
outside the formal meetings throughout the year.

The Committee was satisfied that the audit was effective and that BDO continues to demonstrate the skills and experience needed to fulfill its 
duties effectively.

Independence
In order to fulfil the Committee’s responsibility regarding independence of the Auditor, the Committee reviewed the senior staffing of the audit, 
the Auditor’s arrangements concerning any conflicts of interest, the extent of any non-audit services, the Auditor’s independence statement 
and any other issues that may affect the Auditor’s independence. The Committee was satisfied that the auditor remains independent.

Non–audit services
The Audit Committee’s established during the year a policy on the provision of non-audit services by the Auditors. The policy is produced in line 
with the FRC ethical standards and any non-audit services are required to be pre-approved by the Audit Committee.

During the year BDO provided non-audit services to the Company of €23,000, as per the note 5. 

Charlotta Ginman, FCA
Chair of the Audit Committee
8 April 2019

Annual Report and Accounts 2018

45

Directors’ Remuneration Report

Dear fellow Shareholders,

As Chairman of the Remuneration Committee, it is my pleasure to present the Directors’ Remuneration Report for the period ended 
31 December 2018.

Keywords Studios PLC has chosen to apply the Corporate Governance Code for Small and Mid-size Quoted Companies published by the Quoted 
Companies Alliance. Although the Company is currently AIM quoted, the Board recognises the importance of shareholder transparency and 
standards of governance. Therefore, this report contains all the information required to be disclosed as an AIM quoted Company and also 
contains some additional information that would be applicable were the Company listed on the London Stock Exchange main market, and 
includes:
•  The Directors’ Remuneration Policy; and
•  Our annual report on remuneration, detailing director remuneration in 2018 and that set for 2019.

It is my hope that you find this a clear and comprehensive report and I look forward to hearing the views of our investors on the information 
presented here over the coming months. We will carefully monitor emerging practice in this area as well as guidance from investor 
representative groups.

We operate a simple Executive Director remuneration structure made up of base salary and pension, a bonus plan and a long-term incentive 
plan (“LTIP”) which provides a clear link between pay and our key strategic priorities.

The Remuneration Committee intends to keep its approach to remuneration under regular review for continued appropriateness taking account 
of regulatory requirements and corporate governance best practices as applicable to the Company over time. To this end, it is relevant to note 
our decision made in 2018 to change the LTIP performance condition for 2019 awards.

Dr David Reeves
Chairman, Remuneration Committee
8 April 2019

46

Keywords Studios plc 

GovernanceSection 1: Directors’ Remuneration Policy
Policy and principles
The Remuneration Committee determines the Company’s policy on the structure of the remuneration for Executive Directors and Senior 
Management Team (“SMT”) and is responsible for governing the remuneration policy for the broader employee population.

The objectives of this policy are to:
•  Reward Executive Directors and the SMT in a manner that ensures that they are properly incentivised and motivated to perform in the best 

interests of shareholders.

•  Provide a level of remuneration required to attract and motivate high-calibre Executive Directors and SMT members.
•  Encourage value creation through consistent and transparent alignment of incentive arrangements with the agreed company strategy over 

the long term.

•  Ensure the total remuneration packages awarded to Executive Directors and SMT members, comprising both performance-related and 
non-performance-related remuneration, are designed to motivate the individual, align interests with shareholders and comply with 
corporate governance best practices.

The Board and the Remuneration Committee believe the foregoing objectives are best achieved by a remuneration structure whereby:
•  Basic pay is set at a below-median level albeit sufficient for the challenges and pressures of the role.
•  Annual bonuses are set at modest levels with a maximum of 30% of salary on the premise that an annual bonus doesn’t influence the 

behaviour or commitment of a senior executive (this does not apply to sales executives).

•  Long-term incentives are the means by which executives can earn significant rewards if, but only if, shareholders likewise have obtained  

a good return.

Remuneration components for Executive Directors and SMT (the ‘Executives’)
Various remuneration components are combined to ensure an appropriate and balanced remuneration package which reflects the size and 
complexity of the Group, the Executive’s experience, responsibility and position in the Company as well as market practice. For this, the 
Remuneration Committee takes into account the performance of the individual, comparisons with peer companies and, where considered 
appropriate, reports from external independent consultants.

The remuneration package comprises the following elements:
•  Fixed remuneration (basic salary and, for some Executives, pension);
•  Performance-based remuneration (annual bonus and LTIP):

Purpose and link to Strategy

Operation

Opportunity

Performance measures

Base salary

To attract and retain talented 
Executives to deliver the Group’s 
strategy, by ensuring base 
salaries and the implied total 
package are competitive in 
relevant talent markets, while 
not overpaying.

Pension and Benefits

To provide an appropriate 
structure and level of post-
retirement benefit for 
Executives in a cost-efficient 
manner that reflects local 
market norms in the relevant 
jurisdiction.

Base salaries are reviewed by 
the Committee annually, and 
benchmarked periodically 
against comparable roles at 
comparable companies of similar 
size and complexity.

Salaries are set on a case-by-
case basis to reflect the role, the 
experience and qualifications of 
the individual, and are targeted 
at below market median.

n/a

Base salary increases for the 
Executives take into account 
personal performance, Company 
performance, significant 
changes in responsibilities, the 
average increase awarded to 
the wider workforce, and 
competitive market practice.

At the discretion of the 
Remuneration Committee, the 
Executives may participate in a 
pension scheme facilitated by 
the Company.

The Company also provides 
access to Group Benefit 
schemes where appropriate  
by Region which may include 
moderate contribution towards 
private health insurance, death 
in service and other Group  
based benefits.

n/a

The Company provides access to 
pension schemes based on local 
legal requirements or where 
expected by local labour 
markets. Contributions meet the 
minimum requirements or are of 
a modest level.

Basic additional benefits may 
also be provided where 
available and where considered 
the norm for managerial 
positions in similar businesses.

Annual Report and Accounts 2018

47

Directors’ Remuneration Report 
continued

Purpose and link to Strategy

Operation

Opportunity

Performance measures

Annual Bonus

To provide a modest award 
where individual and company 
performance have been at or 
above expected levels.

Executives are eligible to 
participate in an annual bonus 
scheme.

Up to a maximum of 30% of 
salary (excluding sales plans 
where the maxima may vary).

The Remuneration Committee 
reviews targets and the 
weighting of performance 
measures each year. The 
Company also offers commission 
arrangements for Executives in 
sales roles.

LTIP awards are granted as a 
number of shares.

LTIP

To incentivise delivery against 
total shareholder return targets 
and align the interests of 
Executives and shareholders in 
growing the value of the Group 
over the long-term.

LTIP grants are made annually in 
the form of conditional awards 
of shares or nil-cost share 
options which vest subject to 
performance conditions 
measured over three years. 
Once vested, awards may be 
exercised for a period of up to 7 
years from grant.

Malus provisions apply in certain 
circumstances.

The portion of bonus earned in 
any one year depends on the 
Remuneration Committee’s 
assessment of each individual’s 
performance and the overall 
performance of the Company 
against predetermined turnover 
and profitability targets for  
the year.

Performance targets are 
typically weighted 80% on  
the Company’s financial 
performance and 20% on 
personal performance (however, 
if the Company’s financial 
performance is considered to be 
unsatisfactory, the element 
based on personal performance 
is likely to be foregone).

Vesting of the LTIP is subject to 
continued employment during 
the performance period and the 
achievement of performance 
conditions based on Total 
Shareholder Return (“TSR”).

The Committee has the power of 
discretion to adjust the outcome 
in exceptional circumstances so 
that it is a fair reflection of the 
underlying performance of the 
Group. Further details, including 
the performance targets 
attached to the LTIP in respect 
of each year will be disclosed in 
the relevant Implementation 
Report on Remuneration 
(subject to these being 
considered not to be 
commercially sensitive).

Malus policy
For any awards granted since 2016, malus may be applied to LTIP awards in cases of fraud, dishonesty or deceit, gross misconduct or material 
financial misstatement in the audited financial results of the Group. The Remuneration Committee may determine that an Award is cancelled  
in its entirety or be reduced to the extent they see fit.

Use of Discretion
The Remuneration Committee may apply its discretion when agreeing remuneration outcomes, to help ensure that the implementation of our 
remuneration policy is consistent with underlying Company performance and is equitable to all parties.

48

Keywords Studios plc 

GovernanceExecutive Director service contracts
In accordance with general market practice, each of the Executive Directors has a rolling service contract. The following table shows the date of 
the service contract for each executive director served during the year:

Executive director

Andrew Day
David Broderick

Position

Date of appointment

Date of service agreement

CEO
CFO

1 Apr 2009
3 Oct 2016

21 Jun 2013
8 Sep 2016

Notice period

6 months
6 months

Remuneration for the wider workforce
The remuneration policy for other employees is based on principles consistent with those that are applied to Executive remuneration, with the 
common objective of driving financial performance and the achievement of strategic objectives and contributing to the long-term success of the 
Group. Remuneration supports our ability to attract, motivate and retain skilled and dedicated individuals whose contribution continues to be  
a key factor in the Company’s success.

Annual salary reviews take into account Company performance, local pay and market conditions plus salary levels for similar roles in 
comparable companies. Some employees below Executive level are eligible to participate in annual bonus schemes; opportunities and 
performance measures may vary by organisational level, geographical region and an individual’s role. An annual survey is conducted to ensure 
gender equality as it relates to employee compensation.

The Company performs equal pay and gender pay gap analyses across all its locations. In particular, the Board of Directors discussed the results 
of the latest analyses in August 2018 and are satisfied that there is equal pay given location and role.

LTIP programmes are used for senior permanent members of staff, in which approximately 10% of the workforce participate. The focus of the 
LTIP is to retain talent and create long-term shareholder value consistent with fulfilment of the Company’s long-term strategic goals.

External appointments held by Executives
Executives may not accept any external appointment without the consent of the Board.

Consideration of shareholder views
The Remuneration Committee will take into consideration all shareholder views during the year and at the annual general meeting each year  
as well as guidance from shareholder representative bodies more broadly, in shaping the Company’s implementation of its Remuneration Policy 
as well as future changes to the Policy.

Leaver treatment
Fair treatment will be extended to departing executives. The Group’s policy on termination payments is to consider the circumstances on a 
case-by-case basis, taking into account the relevant contractual terms in the Executive’s service contract and the circumstances of termination.

Executives who resign or are dismissed for cause are, by default, not eligible for an annual bonus if they have left or are under notice at date  
of payment and forfeit all unvested LTIP shares.

At the Remuneration Committee’s discretion good leavers (normally including such circumstances as retirement, death, disability and 
redundancy) may be allowed to exercise a proportion of unvested LTIPs post-termination when, or to the extent that, the underlying LTIPs meet 
the performance criteria for vesting.

On a change of control, unvested LTIP awards may be exercised at the time of the event subject to achievement of any performance conditions.

Annual Report and Accounts 2018

49

Directors’ Remuneration Report 
continued

Pay for performance scenario analysis
The charts that follow provide an estimate of the potential future reward opportunities for the Executive Directors, and the potential split 
between the different elements of remuneration under three different performance scenarios: ‘Maximum’, ‘On target’ and ‘Minimum’. These 
charts illustrate how performance-orientated and long-term the Company’s remuneration arrangements are, with the majority of the 
remuneration opportunity being delivered only under a ‘Maximum’ scenario. We have also included a bar showing the value of the actual 
package in 2018.

Potential reward opportunities are based on the Remuneration Policy, applied to 2019 base salaries and incentive opportunities. Note that  
the LTIP awards granted in a year will not normally vest until the third anniversary of the date of grant, and the projected value excludes  
the impact of share price movement.

CEO

Actual 2018

Minimum

2019
Scenarios

On Target

Maximum

CFO

Actual 2018

Minimum

2019
Scenarios

On Target

Maximum

200

400

600

800

1000

(€’000)

200

400

600

(€’000)

Fixed pay

Bonus

LTIP

Pension

Assumptions:
‘Actual 2018’: Fixed remuneration (2018 base salary, pension), bonus granted in 2018 and LTIP vesting in 2018.
‘Minimum’: Fixed remuneration only (2019 base salary, pension), being the only element of Executive Directors remuneration not linked to performance.
‘On Target’: Fixed remuneration as above, plus target bonus (18% of base salary) and threshold LTIP vesting (10% of maximum) at the 3-month average share price to 
31 December 2018.
‘Maximum’: Fixed remuneration, plus maximum bonus (30% of salary) and full vesting of proposed 2019 LTIP awards at 3-month average share price to 31 December 2018.

Non-Executive Director fee policy
Non-Executive Directors receive fees for attendance at board meetings and its sub-committees. The Company does not operate any pension 
scheme for Non-Executive Directors nor do they participate in any variable pay plan. Any reasonable business expenses (including tax thereon) 
may be reimbursed.

50

Keywords Studios plc 

GovernanceSection 2: Implementation of the Remuneration Policy in 2018
The Remuneration Committee
The members of the Remuneration Committee in 2018 were David Reeves (Committee Chairman), Charlotta Ginman (joined at 24 October 2017) 
and Ross Graham. The members are all Independent Non-Executive Directors. In the year ended 31 December 2018, the Remuneration 
Committee met on three occasions. All three members of the Committee attended the committee meetings throughout the year together with, 
on occasion, the CEO, the CFO, the COO the Global HR Director, all at the request of the Committee Chairman.

The Company Chairman and the Chairman of the Remuneration Committee also met with key investors on several occasions in 2018 to obtain 
input and feedback on Executive and Company-wide remuneration.

The remit of the Committee is to determine and agree with the Board the framework for the remuneration of the Company Chairman (Ross 
Graham is not involved in related discussions), Executive Directors, Company Secretary and other members of the Senior Management of the 
Group, and also oversee the remuneration policy for the wider workforce. No Director is involved in any discussion or decision about his or her 
own remuneration.

Mercer-Kepler supports the Remuneration Committee on remuneration related matters and is a member of the Remuneration Consultants’ 
Group and, as such, voluntarily operates under the Code of Conduct in relation to Executive remuneration consulting in the UK. Mercer-Kepler 
does not have any other association with the Company and is considered independent by the Committee.

Directors’ emoluments
The remuneration for the Directors of the Company for the period year ended 31 December 2018 is detailed in the table below:

Andrew Day
David Broderick
Ross Graham
David Reeves
Giorgio Guastalla
Georges Fornay
Charlotta Ginman

Salary or 
fees €

230,195 
158,227 
76,293
68,300
50,552
55,299 
68,300 

2018

2017

Bonus €

Pension €

LTIP1 €

Total €

Salary or 
fees €

Bonus €

Pension €

LTIP €

Total €

21,036
14,460
–
–
–
–
–

911
7,850
–
–
–
–
–

– 252,142  208,925
141,830
– 180,537 
69,244
76,293 
–
64,468
68,300 
–
48,691
50,552
–
17,603
55,299
–
21,742
68,300
–

62,677
43,050
–
–
–
–
–

–
3,587
–
–
–
–
–

3,587

–
–
–
–
–
–
–

–

271,602
188,467
69,244
64,468
48,691
17,603
21,742

681,818

1. Based on 3-month average share price to 31 December 2018.

707,165

35,496

8,761

– 751,422

572,503

105,727

Annual bonus outcome for 2018
During 2018, the Executive Directors participated in the annual bonus scheme, and were eligible to earn awards of up to 30% of salary, subject 
to the attainment of specific targets set for each individual. The portion of bonus earned in the year was dependent on Company performance 
(weighted 80%) against turnover and profitability targets for the year and on the Remuneration Committee’s discretionary assessment of each 
individual’s performance (weighted 20%).

The table below summarises the bonus earned by the Executive Directors for the year:

Director

Andrew Day
David Broderick

Maximum Opportunity

Bonus for 2018

30% of salary
30% of salary

7.5% of salary=£18,624
7.5% of salary=€14,460

Annual Report and Accounts 2018

51

Directors’ Remuneration Report 
continued

Long-term incentives vesting in 2018
In June 2015, the CEO was granted an award of 35,000 shares under the LTIP the vesting of which was based on the Company’s TSR 
performance versus the Numis Smaller Companies (excluding Investment Trusts) Index over the 3-year period ending on 1 June 2018. One-third 
of the award vests for achieving Index TSR+10%, two-thirds vests at Index TSR+20%, with full vesting for Index TSR+30% over three years. 
The Company’s TSR performance over this period significantly outperformed that of the Index (by c.920%) resulting in full vesting of these 
awards on 1 June 2018.

TSR over the 3-year performance period

2015-2018 LTIP

NSCI ex. Inv Trusts: 29%

Full vesting (Index +30%)

Keywords: 952%

Other long-term incentives outstanding during 2018
LTIP awards granted to the Executive Directors in May 2016 and May 2017 remained outstanding during 2018. The full vesting of these 
awards requires Keywords TSR to outperform the Numis Smaller Companies (excluding Investment Trusts) Index over the 3-year period by 45%. 
Based on performance up to 31 December 2018 when the share price was £11.92, these awards would fully vest (see chart below).

Long-term incentives granted during 2018
In May 2018, the Executive Directors were granted awards under the LTIP the vesting of which is based on the Company’s TSR performance 
versus the Numis Smaller Companies (excluding Investment Trusts) Index over the 3-year period ending on 18 May 2021.

During 2018, and prior to the grant of these awards, the Remuneration Committee reviewed the TSR condition set for LTIP awards and 
determined, given the significant increase in the Company’s share price since the 2017 LTIP awards, that the performance level required  
for full vesting of future LTIP awards would be set at a 20% outperformance of the benchmark.

Therefore, for the 2018 awards, threshold vesting (10% of the award) will vest for TSR in line with the Index and full vesting will be earned for 
exceeding the Index TSR by 20% over the performance period. The number of shares granted to the CEO and CFO was 50,000 and 25,000 
respectively. Based on performance up to 31 December 2018 when the share price was £11.92, these awards would not vest (see chart below).

TSR performance up to 31 December 2018

Keywords: 317%

2016-2019 LTIP

NSCI ex. Inv Trusts: 23%

2017-2020 LTIP

NSCI ex. Inv Trusts: 4%

Keywords: 36%

2018-2021 LTIP

NSCI ex. Inv Trusts: -12%

Keywords: -39%

52

Keywords Studios plc 

GovernanceTSR performance
The charts below show (i) the Company’s TSR since listing versus the FTSE Small Cap and Numis Smaller Companies indices, and (ii) the 
shareholder value created each financial year based on share price growth and dividends paid.

Value of £100 invested in July 2013 

Shareholder value created each year £m

1200

1000

800

600

400

200

0

11 Jul 2013

31 Dec 2013

31 Dec 2014

31 Dec 2015

31 Dec 2016

31 Dec 2017

31 Dec 2018

Keywords

FTSE Small Cap

Numis Small Cap

600

400

200

0

-200

-400

2013

2014

2015

2016

2017

2018

Shareholder value created each year is based on the increase in 
share price plus dividends paid over each financial year multiplied 
by the shares outstanding at the start of each year

Implementation of the Remuneration Policy in 2019
Salary
With effect from 1 March 2019, salary increases of 16% and 5% have been awarded to the CEO and CFO, such that their salaries will be 
£240,000 and €168,695 respectively. The Remuneration Committee consider the increases to be appropriate given the very material rise in the 
size and complexity of the business during 2018. Even after the salary increases, the Executive Directors still have base salaries in the bottom 
quartile for a company of equivalent size, consistent with the Company’s Remuneration Policy.

Annual Bonus
The Executive Directors will be eligible to earn annual bonuses of up to 30% of salary in line with previous years.

LTIP
The Remuneration Committee intends to make awards under the LTIP to the Executive Directors in line with previous years to the CEO and CFO 
respectively. The Remuneration Committee considered the TSR benchmark for the LTIP awards and concluded that from 2019, awards will vest 
based on the Company’s TSR performance versus the FTSE Small Cap Index (previously the Numis Smaller Companies (excluding Investment Trusts) 
Index) over a 3-year period, it being considered a more visible and accessible representative index of similar companies. Threshold vesting (10% of 
the award) will vest for TSR in line with the Index and full vesting will be earned for exceeding the Index TSR by 20% over the performance period.

Non-Executive Directors’ remuneration
The Board has reviewed the Non-Executive Director fee structure and has agreed a specific fee card based on the roles and responsibilities of 
the directors (see table below) to take effect 1 March 2019. The Committee reviewed the Chairman fee during 2018 and approved an increase 
from £69,244 to £90,000 in line with the increased scale of the business and after considering relevant internal and external benchmarks.  
The Board considers this revised fee structure to be more appropriate given the material rise in the size and visibility of the Company.

Role

Board Chairman

Senior Independent Director fee

Non-Executive Director basic fee

Additional fees:

Chairman of the Audit Committee

Chairman of the Remuneration Committee
Member of:

Audit Committee
Remuneration Committee

Total

Ross Graham*

David Reeves

Giorgio Guastalla

Charlotta Ginman

Georges Fornay

£90,000

£5,000

£48,000

£48,000

£48,000

£48,000

£12,000

£3,000

£12,000

£3,000

£3,000

£90,000

£68,000

£48,000

£63,000

£51,000

*Ross Graham receives no additional fees on top of his Board Chairman fee for his membership of the sub-committees

Annual Report and Accounts 2018

53

Directors’ Remuneration Report 
continued

Directors’ interest in shares
The interests of each person who was a Director of the Company (together with interests held by his or her connected persons) were:

Giorgio Guastalla 1
Andrew Day
Ross Graham
David Reeves
Georges Fornay
Charlotta Ginman

At 31 Dec 18

At 31 Dec 17

3,600,662
3,296,573
58,440
32,400
5,142
1,733

3,600,662
3,296,573
58,440
32,440
3,142
1,071

6,994,950

6,992,288

1  Giorgio Guastalla’s indirect shareholding arises out of his 90% holding in P.E.Q. Holdings Limited.

The outstanding LTIP and Option awards held by each Executive Director of the Company are as follows.

LTIP

Andrew Day

David Broderick

Number at 
31 Dec 17

Number granted 
during the year

Number vesting 
during the year

Number lapsed 
during the year

Number at 
31 Dec 18

Vesting date

Current vesting 
expectation**

86,593
35,000
60,000
52,000
–
30,000
30,000
–

293,593

–
–
–
–
50,000
–
–
25,000

75,000

–
35,000
–
–
–
–
–
–

35,000

–
–
–
–
–
–
–
–

–

12 Jul 2016*
86,593
35,000
01 Jun 2018*
60,000 10 May 2019
52,000 15 May 2020
50,000 18 May 2021
30,000
03 Oct 2019
30,000 15 May 2020
25,000 18 May 2021

368,593

100%
100%
0%
100%
100%
0%

*Awards have vested
**Vesting expectation (% of award) is based on the achievement of the TSR performance condition up to 31 December 2018
The awards in the table above vesting in 2019 and 2020 were granted subject to the Company’s TSR performance versus the Numis Smaller Companies (excluding Investment 
Trusts) Index over a 3-year period with a 4-year exercise window and continuous employment; threshold vesting (10% of the award) will vest for TSR in line with the Index 
and full vesting will be earned for exceeding the Index TSR by 45% over the performance period. The awards in the table above vesting in 2021 were granted subject to the 
TSR condition as described in the Section above “Long-term incentives granted during 2018” being the same criteria save that full vesting applies for exceeding the same 
Index by 20% (previously 45%).

Share Option Plan

Andrew Day

Number at 
31 Dec 17

Number granted 
during the year

Number exercised 
during the year

Number lapsed 
during the year

Number at 
31 Dec 18

21,167
21,167
21,168

63,502

–
–
–

–

–
–
–

–

–
–
–

–

21,167
21,167
21,168

63,502

Vesting date

12 Jul 2015
12 Jul 2016
12 Jul 2017

Executive Directors no longer receive awards under the Share Option Plan. Awards of options in the table above have all vested and shall lapse 
the day before the seventh anniversary of the Date of Grant (12 July 2013), assuming it is not exercised before then and no event occurs to 
cause it to lapse earlier under the Rules.

Dr David Reeves
Chairman of the Remuneration Committee

54

Keywords Studios plc 

GovernanceReport of the Nomination Committee

Roles and responsibilities
The role of the Committee is to develop and maintain a formal, rigorous and transparent procedure for making recommendations on 
appointments and re-appointments to the Board. In addition, it is responsible for reviewing the succession plans for the Executive Directors  
and the Non-Executive Directors. This involves:
•  Reviewing the structure, size and composition of the Board and making recommendations to the Board with regard to any changes.
•  Assessing the effectiveness and performance of the Board and each of its Committees including consideration of the balance of skills, 

experience, independence and knowledge of the Company on the Board, its diversity, including gender, how the Board works together  
as a unit, and other factors relevant to its effectiveness.

Identifying and nominating new members to the Board.

•  Considering succession planning for directors and members of the Executive Management Team.
• 
•  Reviewing the results of the Board performance evaluation process that relate to the composition of the Board.
•  Reviewing annually the time input required from Non-Executive Directors.

Diversity
The Committee reviews the Board Diversity Policy annually and did so most recently at its 28 June 2018 meeting. The policy acknowledges that 
an effective Board will include and make good use of differences in the skills, regional and industry experience, background, race, gender and 
other distinctions between Directors and emphasises that in identifying suitable candidates for appointment to the Board, the Committee will 
consider candidates on merit against objective criteria, with due regard for the benefits of diversity on the Board.

Governance processes
The Committee meets at least 1 time a year and at such other times as the Committee Chair or any member of the Committee may request. In 2018,  
the Committee met 4 times. The Committee has formal terms of reference which can be viewed on the Company’s website, www.keywordsstudios.com.

Main activities
Succession
The Board is committed to effectively managing leadership succession and proactively engages with the senior management team to assess 
the executive talent pool. The Committee and the Board receives regular contributions from individuals in the wider executive group at 
meetings of the Board and Committees throughout the year. These contributions are valuable for our decision making and have helped the 
Non-Executive Directors to develop a clear understanding of the strength of the management team.

Succession planning is designed to consider the planned process of transition to new leadership over time and also the potential for unforeseen 
change over a shorter timeframe. The Committee keeps in touch with the talent development process throughout the organisation, conscious of 
the strategic importance of promoting from within as far as possible to support the Company’s growth plans as set out in the Strategic Report.

Senior management succession planning will continue to be a focus for 2019.

Board and Committee Composition
The Committee also reviewed the size, composition and skill set of the Board during the year and concluded that there was an appropriate mix 
of experience, skills and knowledge to provide strong and effective leadership.

Board Performance Evaluation
The Board, on the Committee’s recommendation conducted a board evaluation at the end of 2018. The findings from this evaluation, based on 
an in-depth questionnaire issued to each Director, were very positive and provided a number of valuable insights and recommendations which 
we will follow up on in 2019.

Role of the Company Secretary
In light of the growth of the business and the increasing complexity of the regulatory environment the Committee considered that the Company 
had reached the point where the Company Secretariat merited dedicated resource, independent of the finance function. On 28 June 2018,  
Liam O’Donoghue of ONE Advisory was appointed company Secretary, reporting to the Chairman and CEO.

Annual evaluation of the Nomination Committee’s performance
This year’s annual internal Board and Committee evaluation exercise was designed and led by the Company Secretary, working closely with the 
Chairman of the Board in order to provide objectivity. The areas covered were: structure & skills, operating effectiveness, operating efficiency, quality  
of information and ongoing development. The Board evaluation exercise identified a number of positive areas including the appointment of additional 
Non-Executive Directors during the year, the appointment of an independent Company Secretary and application of corporate governance practices. 
Although the Board and sub-committees are working well, areas highlighted for improvement include the need to spend more time discussing the 
effectiveness of the Company’s strategy from a day-to-day standpoint, and more site visits to the Company’s studio locations. These matters will be 
addressed during the 2019 financial year. In addition, individual reviews of Non-Executive Director’s performances were carried out by the Chairman, 
and the performance of the Chairman was reviewed by the rest of the Directors. This concluded that overall the Chairman devotes adequate time  
of the Company’s business, stays abreast of developments affecting the Company, and shows a strong understanding of the business.

Ross Graham
Chairman of the Nomination Committee
8 April 2019

Annual Report and Accounts 2018

55

Independent Auditor’s Report  
to the members of Keywords Studios plc

Opinion
We have audited the financial statements of Keywords Studios plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 
31 December 2018 which comprise the Group and Parent Company Statements of Financial Position, the Group Statement of Comprehensive 
Income, the Group and Parent Company Statements of Cash Flows, the Group and Parent Company Statements of Changes in Equity, and the 
notes to the financial statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the financial statements is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied  
in accordance with the provisions of the Companies Act 2006.

In our opinion:
• 

the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 December 2018 
and of the group’s profit for the year then ended;
the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as 
applied in accordance with the provisions of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

• 
• 

• 

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are 
independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, 
including the FRCs Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:
the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
• 
the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the 
• 
group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve months 
from the date when the financial statements are authorised for issue.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements  
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts  
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming  
our opinion thereon, and we do not provide a separate opinion on these matters.

1  Revenue Recognition – cut off 
Key Audit Matter
Although the majority of the Groups revenue contracts are non complex in nature, there is a material accrued revenue balance as at 
31 December 2018 of €6.3m (2017: €5.1m). We focused on this area due to the risk of management manipulation of the timing of revenue 
recognition and the cut off relating to accrued revenue at the year end. 

Related Disclosures
Refer to note 2 of the accompanying consolidated financial statements for the accounting policies of the Group in relation to  
Revenue Recognition. 

Audit Response
We have performed audit procedures to understand the application of the revenue recognition accounting policies and to assess whether for 
each material revenue stream, that revenue has been recognized correctly in accordance with the Group Revenue Recognition policy. We have 
completed a substantive based audit approach across all full scope locations and completed specific audit procedures on a sample basis on less 
significant components of the group. 

Our audit work included, but was not restricted to, validating a sample of transactions both throughout the year and around the year end,  
to assess that the stage of completion and therefore accrued revenue is reflective of the underlying project status. We have tested these 
transactions to supporting documentation such as sales orders and contracts from customers, project status evidence, and subsequent  
billing. When examining samples of transactions around the year end we have assessed whether the revenue has been recognised in the 
correct period.

56

Keywords Studios plc 

Financial Statements2  Business Combinations
Key Audit Matter
The Group has entered into a significant number of acquisitions and business combinations throughout the year, which have had a material  
and extensive impact on the group’s financial performance and position. 

Following the purchase price allocations (in which identifiable assets and liabilities assumed were recognised at fair value), €154m (2017: 
€108m) of goodwill has been recognised cumulatively to date. The fair value of certain identifiable assets acquired and liabilities assumed in  
a business combination is different from their carrying amounts in the acquired statements of financial position which can give rise to fair value 
adjustments as part of the purchase price allocations of these business combinations. Accordingly, the cumulative acquisitions are material and 
significant judgement is required in relation to the purchase price allocations including the resulting goodwill.

Management determined the fair value of the identifiable assets and liabilities and notably the value of the customer relationships.  
The valuation of these assets was primarily based upon the expected future cash flows related to these acquisitions. 

A number of these acquisitions have also included deferred consideration in the form of shares and cash payments at future dates, which add 
further complexity with regard to the acquisition-date fair value of such consideration as part of the consideration transferred in exchange for 
the acquisitions and business combinations. 

Related Disclosures
Refer to note 2 of the accompanying consolidated financial statements for the accounting policy in relation to business combinations.  
In addition, detailed disclosures have been made in relation to each business combination in note 28 to the financial statements. 

Audit Response
We have reviewed the underlying contracts and share purchase agreements relating to each acquisition to assess whether the basis for treatment 
of the acquisitions is in accordance with the accounting policy and International Financial Reporting Standard 3 – Business Combinations. 

We have assessed the carrying value of each material balance at the date of acquisition, and have reviewed management’s assessments of the 
fair value of the assets and liabilities acquired, and in particular, the methodology applied in the valuation of intangible assets and goodwill. 

Our procedures included;
•  We reviewed the methodology applied to identify the categories of intangible assets,
•  We evaluated whether the cash flow forecasts used in the valuation are consistent with information approved by the Board  

and have reviewed the historical accuracy of management’s forecasts in order to assess the reliance which can be placed upon 
managements forecasting, 

•  We have challenged the key assumptions such as the growth factors and discount rates by comparing them to relevant market rates  

and historic acquisitions to verify that management had been consistent in its approach to valuations, and

•  We assessed the adequacy of the acquisition disclosures in the Group’s financial statements.

In addition, we have examined the terms of all business combinations to assess whether the fair value of any deferred / contingent 
consideration is treated appropriately in accordance with the group accounting policy and IFRS 3.

We also examined the key post combination employment contracts of former shareholders of the acquired entities, reviewing the substance  
of the transactions and considered whether they have been appropriately accounted for in line with the group accounting policy and the 
requirements of IFRS 3.

3  Valuation of goodwill and intangible assets
Key Audit Matter
As a result of both the current year and prior year acquisitions, the group has amassed significant intangible assets and goodwill balances. 
These balances are material to the financial statements, with goodwill carrying value of €154m (2017: €108m), and intangibles carrying value 
of €25.9m (2017: €23.5m).

The valuation of goodwill and other intangible assets is significant to our audit due to the fact that the impairment test calculations are based 
on several key assumptions which are estimated by management, and are by nature judgemental. Key assumptions include the expected future 
cash flows for the forecasting period, the discount rates and perpetual growth rate.

The Directors have concluded that there is one cash generating unit (“CGU”) in the group, for the purposes of impairment assessment. 

Related Disclosures
Refer to note 2 of the accompanying consolidated financial statements for the accounting policy in relation to business combinations,  
intangible assets and goodwill. In addition, detailed disclosures have been made in relation to each business combination in notes 28 and  
29 to the financial statements. Detailed disclosures are made in note 11 relating to goodwill, and note 12 in relation to intangible assets. 

Annual Report and Accounts 2018

57

Independent Auditor’s Report 
continued

3  Valuation of goodwill and intangible assets continued
Audit Response
We have reviewed the Directors assessment of the carrying value of goodwill and intangible assets. We have challenged the Directors 
assumptions in relation to CGU identification, cash flow forecasting, discount rates applied, and future growth rates. 

Our procedures included;
•  We have evaluated that the CGU identified is the lowest level at which management monitors goodwill and intangible assets, 
•  We have reviewed the accuracy of the cash flow forecasts used, and ensured that these represent those which are reviewed by the Board, 
•  We have reviewed and assessed the accuracy of the historical forecasts prepared by the Group, 
•  We have assessed the key estimates and inputs into the discounted cash flow models, including the growth rates assumed, and tested  

these where possible to supporting evidence such as post year end activities, 

•  We have completed sensitivity analyses in relation to the cash flow models and have stress tested all key assumptions used, and 
•  We have considered the appropriateness of the disclosures relating to the valuation of goodwill and intangible assets in the financial 

statements. 

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including omissions in the financial statements, could influence the economic 
decisions of reasonable users that are taken on the basis of the financial statements. 

Importantly, misstatements below these levels will not necessarily be evaluated as immaterial as we also take into account the nature of 
identified misstatements, and in particular the circumstances of their occurrence, when evaluating their effect on the financial statements  
as a whole.

We determined materiality for the financial statements as a whole to be €2.2m, which represents 10% of profit before taxation and represents 
less than 2% of equity. We consider profit before income tax to be the most significant determinant of the group’s financial performance used 
by shareholders and other users and therefore consider this as an appropriate basis for materiality. Our materiality is higher than the level we 
set for the year ended 31 December 2017 (€1.2m), due to the increased profits and equity position of the group. 

We agreed with the Audit Committee that we would report to the Committee all individual differences identified during the course of our audit 
in excess of €110,000, (2017: €60,000). We also agreed to report differences below this threshold that, in our view, warranted reporting on 
qualitative grounds. 

An overview of the scope of our audit
Our audit was scoped by obtaining an understanding of the Group and its environment, including the group wide controls, and assessing the 
risks of material misstatement identified at group level. The Group has operations in 21 countries, and 66 wholly owned subsidiary entities. 

Based on our assessment, we have completed full scope audit procedures in relation to the following entities; Keywords Studios plc, Keywords 
International Limited, Sillabit S.R.L, Sperasoft Studios LLC, Cord Worldwide Limited, Studio Gobo Limited, Bitsy SG Limited, Electric Square 
Limited, Itsy SGD Limited, Alset Limited, and Keywords Studios Italia S.R.L (formerly Binari Sonori S.R.L). 

In addition, specific audit procedures have been completed in relation to certain material balances and transaction streams in Keywords Studios 
QC-Games Inc (formerly Babel Games Services Inc), VMC Consulting Corporation, Keywords Canada Holdings Inc (formerly Volt Canada Inc), 
Keywords Studios QC-Tech Inc (formerly Alchemic Dream Inc), Keywords (Shanghai) Information Technology Ltd, Synthesis Global Solutions SAS, 
Keywords Studios QC-Interactive Inc (formerly Enzyme Testing Lab Inc), Sperasoft Inc, and Lakshya Digital Private Limited. 

The above entities represent 73% of group revenues and over 90% of profit before tax.

Whilst materiality for the financial statements as a whole was €2.2m, each component of the group was audited to a lower level of materiality. 
Audits of these components were performed at a materiality level calculated by reference to a proportion of group materiality appropriate to 
the relative scale of the business concerned. 

The Group auditor, BDO Dublin, has audited Keywords Studios plc, Keywords International Limited, Cord Worldwide Limited, Studio Gobo Limited 
Bitsy SG Limited, Electric Square Limited, Itsy SGD Limited, Alset Limited, and Keywords Studios QC-Interactive Inc (formerly Enzyme Testing 
Lab Inc). Their involvement in the work performed by other component auditors varies by location and involves, at a minimum, direction of  
the audit procedures to be completed, and review of the reports received in relation to the results of the audit work undertaken by component 
audit teams. 

In the current year, the Senior Statutory auditor or senior members of the Group audit team have visited the following reporting locations on 
planned visits: Canada (Babel Media, Volt), Russia (Sperasoft Studios LLC and Sperasoft Inc), and China (Keywords Shanghai). These visits are 
to direct and review the work performed by component auditors. 

At the parent company level we have also tested the consolidation process and carried out additional procedures to confirm our conclusion that 
there were no significant risks of material misstatement of the aggregated financial information of the remaining components not subject to full 
scope or specific procedures. 

58

Keywords Studios plc 

Financial StatementsOther information
The directors are responsible for the other information. The other information comprises the information included in the annual report, other 
than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection 
with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be 
materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether 
there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing  
to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the strategic report and the directors’ report for the financial year for which the financial statements are prepared  
is consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

• 

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, 
we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in  
our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or

• 
•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 42 the directors are responsible for the preparation of  
the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine  
is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors 
either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance,  
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected  
to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

John O’Callaghan (Senior Statutory Auditor)
For and on behalf of BDO, Statutory Auditor
Dublin 2, Ireland 
8 April 2019

Annual Report and Accounts 2018

59

Consolidated Statement of Comprehensive Income

Revenue from contracts with customers
Cost of sales

Gross profit

Share option expense
Costs of acquisition and integration
Amortisation of intangible assets

Total of items excluded from adjusted profit measures
Other administration expenses

Administrative expenses

Operating profit

Financing income
Financing cost
Share of post-tax profit / (loss) of equity accounted associates

Profit before taxation
Tax expense

Profit

Other comprehensive income:
Items that will not be reclassified subsequently to profit or loss

Actuarial gain / (loss) on defined benefit plans

Items that may be reclassified subsequently to profit or loss

Exchange gain / (loss) in net investments foreign operations *
Exchange gain / (loss) on translation of foreign operations

Total comprehensive income

Earnings per share

Basic earnings per ordinary share
Diluted earnings per ordinary share

Note

4

5

17

5

12

6

6

27

7

Years ended 31 December

2018
€’000

2017
€’000

250,805
(154,997)

151,430
(96,345)

95,808

55,085

(4,129)
(5,296)
(6,872)

(16,297)
(56,826)

(1,426)
(3,016)
(3,038)

(7,480)
(31,170)

(73,123)

(38,650)

22,685

16,435

791
(1,316)
(66)

22,094
(7,191)

14,903

26
(4,467)
–

11,994
(4,731)

7,263

19

27

(25)

1,270
771

16,971

€ cent

23.16
22.24

8

8

(893)
(3,598)

2,747

€ cent

12.37
11.87

* 

 Please note that “Exchange gain / (loss) on net investments in foreign operations” 2017, have been re-classified to correctly classify them as “Items that may be 
reclassified subsequently to profit or loss”, within Other Comprehensive Income.

All Profit and Comprehensive Income is attributable to the shareholders. The notes from page 67 onwards form an integral part of these 
consolidated financial statements.

On behalf of the Board

Andrew Day 
Director  
8 April 2019

David Broderick
Director

60

Keywords Studios plc 

Financial Statements 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position

At 31 December

Non-current assets
Property, plant and equipment
Goodwill
Intangible assets
Investment in associate
Deferred tax assets

Current assets
Trade receivables
Other receivables
Cash and cash equivalents

Total assets

Equity
Share capital
Share capital – to be issued
Share premium
Merger reserve
Foreign exchange reserve
Shares held in EBT
Share option reserve
Retained earnings

Total equity

Current liabilities
Trade payables
Other payables
Loans and borrowings
Corporation tax liabilities

Non-current liabilities
Other payables
Employee defined benefit plans
Loans and borrowings
Deferred tax liabilities

Total equity and liabilities

13

11

12

27

26

14

15

16

16

16

16

18

20

18

19

20

26

Note

2018
€’000

15,002
154,202
25,884
160
2,967

198,215

37,019
23,459
39,871

100,349

2017 
Restated  
(note 31)
€’000

10,111
108,062
23,548
–
1,206

142,927

27,473
22,335
30,374

80,182

298,564

223,109

763
15,648
102,225
35,996
(1,463)
(1,997)
6,674
34,529

737
11,620
102,054
28,878
(3,504)
(1,997)
2,545
20,679

192,375

161,012

7,142
41,153
40,071
6,665

95,031

1,062
1,378
230
8,488

7,310
22,179
18,943
3,245

51,677

1,233
1,055
337
7,795

11,158

10,420

298,564

223,109

The notes from page 67 onwards form an integral part of these consolidated financial statements. The financial statements were approved and 
authorised for issue by the Board on 8 April 2019.

On behalf of the Board

Andrew Day 
Director  
8 April 2019

David Broderick
Director

Annual Report and Accounts 2018

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity

Share 
capital / 
shares to be 
issued
€’000

Share
capital
€’000

Share 
premium
€’000

Merger 
reserve
€’000

Foreign 
exchange 
reserve
€’000

Shares
held in
EBT
€’000

Share
option 
reserve
€’000

Retained 
earnings
€’000

Total
equity
€’000

Balance at 1 January 2017

654

8,792

19,983

22,109

987

(1,434)

1,305

14,308

66,704

Profit for the period
Other comprehensive income

Total comprehensive income for 

the period

Contributions by and 

contributions to the owners:

Shares issued for cash
Share option expense
Share options exercised
Dividends paid (note 9)
Acquisition related issuance of 

shares (note 16)

Reclassification of share premium on 

acquisitions to merger reserve

Contributions by and 

–
–

–

61
–
6
–

16

–

–
–

–

–
–
–
–

–
–

–

82,261
–
608
–

–
–

–

–
–
–
–

2,947

–

5,971

–

(798)

798

contributions to the owners

83

2,947

82,071

6,769

–
(4,491)

(4,491)

–
–
–
–

–

–

–

–
–

–

–
–
(563)
–

–

–

–
–

–

7,263
(25)

7,263
(4,516)

7,238

2,747

–
1,240
–
–

–

–

–
–
–
(867)

–

–

82,322
1,240
51
(867)

8,934

–

(563)

1,240

(867)

91,680

Balance at 31 December 2017
Measurement period adjustment 

(note 31)

Balance at 31 December 2017 

737

11,739 102,054

28,878

(3,504)

(1,997)

2,545

20,679 161,131

–

(119)

–

–

–

–

–

–

(119)

restated

737

11,620 102,054

28,878

(3,504)

(1,997)

2,545

20,679 161,012

Profit for the period
Other comprehensive income

Total comprehensive income for 

the period

Contributions by and 

contributions to the owners:

Shares issued for cash
Share option expense
Share options exercised
Dividends paid (note 9)
Acquisition related issuance of 

shares (note 16)

Contributions by and 

contributions to the owners

–
–

–

–
–
3
–

23

26

–
–

–

–
–
–
–

–
–

–

–
–
171
–

–
–

–

–
–
–
–

4,028

–

7,118

4,028

171

7,118

–
2,041

2,041

–
–
–
–

–

–

–
–

–

–
–
–
–

–

–

–
–

–

14,903
27

14,903
2,068

14,930

16,971

–
4,129
–
–

–
–
–
(1,080)

–
4,129
174
(1,080)

–

–

11,169

4,129

(1,080)

14,392

Balance at 31 December 2018

763

15,648 102,225

35,996

(1,463)

(1,997)

6,674

34,529 192,375

62

Keywords Studios plc 

Financial StatementsConsolidated Statement of Cash Flows

Cash flows from operating activities
Profit after tax

Income and expenses not affecting operating cash flows
Depreciation
Intangibles amortisation
Income tax expense
Share option expense
Costs of acquisition & integration*
Loss on disposal of fixed assets
Unwinding of present value adjustment on deferred consideration*
Share of post-tax loss of equity accounted associates
Interest receivable
Employee benefit costs
Interest expense*
Unrealised foreign exchange (gain) / loss

Changes in operating assets and liabilities
Decrease / (increase) in trade receivables
Decrease / (increase) in MMTC and VGTC receivable
Decrease / (increase) in other receivables
(Decrease) / increase in trade and other payables

Income taxes paid

Net cash provided by operating activities

Cash flows from investing activities
Current year acquisition of subsidiaries net of cash acquired
Prior year acquisition of subsidiaries net of cash acquired
Settlement of deferred liabilities on acquisitions
Investment in associate
Acquisition of property, plant and equipment
Investment in intangible assets
Acquisition & integration cash outlay
Interest received

Net cash used in investing activities

Cash flows from financing activities
Repayment of loans
Loan to finance acquisitions
Dividends paid
Financing EBT for share options exercised
Shares issued for cash
Interest paid

Net cash provided by financing activities

Increase / (decrease) in cash and cash equivalents
Exchange (loss) / gain on cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

Years ended 31 December

Note

2018
€’000

2017
€’000

14,903

7,263

13

12

7

17

5

6

27

6

19

6

28

29

18

27

13

12

5

30

30

9

16

5,316
6,872
7,191
4,129
5,296
63
311
66
–
279
502
(992)

2,730
3,038
4,731
1,426
3,016
103
266
–
(26)
209
312
2,033

29,033

17,838

(7,680)
(370)
2,850
(252)

(5,452)

(6,304)

2,506
(873)
(4,540)
(82)

(2,989)

(5,454)

32,180

16,658

(24,163)
(726)
(1,603)
(226)
(9,440)
(1,599)
(4,530)
–

(86,776)
–
(298)
–
(3,803)
–
(3,016)
26

(42,287)

(93,867)

(10,835)
31,850
(1,080)
–
174
(502)

19,607

9,500
(3)
30,374

39,871

(23)
10,250
(867)
(563)
82,936
(279)

91,454

14,245
(891)
17,020

30,374

*  Please note that comparatives have been re-classified to reflect current year presentation as the Directors consider this presentation to be more meaningful.

Annual Report and Accounts 2018

63

 
 
 
 
 
 
 
 
 
 
Company Statement of Financial Position

Non-current assets
Property, plant and equipment
Investment in subsidiaries
Other receivables

Current assets
Other receivables
Cash and cash equivalents

Total assets

Equity
Share capital
Share capital – to be issued
Share premium
Merger reserve
Shares held in EBT
Share option reserve
Retained earnings

Current liabilities
Trade payables
Other payables
Loans and borrowings
Corporation tax liabilities

Non-current liabilities
Other payables

Total equity and liabilities

Note

At 31 December

2018
€’000

2017
€’000

13

21

15

15

16

16

16

18

20

389
30,670
175,509

206,568

1,737
438

2,175

208,743

763
15,648
102,225
41,677
(1,997)
6,674
(2,538)

1
30,659
3,300

33,960

129,153
6,261

135,414

169,374

737
11,739
102,054
34,561
(1,997)
2,545
(311)

162,452

149,328

285
5,435
40,000
3

45,723

215
1,578
18,250
3

20,046

18

568

–

208,743

169,374

In accordance with Companies Act 2006, the Company is availing of the exemption from presenting its individual Statement of Comprehensive 
Income to the Annual General Meeting and from filing it with Companies House. The amount of (loss) / profit after tax dealt with in the parent 
undertaking is (€1,147k), (2017: €9,161k).

The notes on pages 67 onwards form an integral part of these financial statements. The financial statements were approved and authorised  
for issue by the Board on 8 April 2019.

On behalf of the Board

Andrew Day 
Director  
8 April 2019

David Broderick
Director

64

Keywords Studios plc 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity

Share 
capital / 
shares to
be issued
€’000

Merger 
reserve
re-
structuring
€’000

Share
premium
€’000

Share
capital
€’000

Merger 
reserve
acquisitions
€’000

Shares held
by EBT
€’000

Share 
option
reserve
€’000

Retained
earnings
€’000

Total
equity
€’000

Balance at 1 January 2017

654

8,792

19,983

5,313

22,479

(1,434)

1,305

(8,605)

48,487

Profit / (loss) for the period

Total comprehensive income for 

the period

Contributions by and 

contributions to the owners:

Shares Issued for cash
Share option expense
Share options exercised
Dividends paid (note 9)
Acquisition related issuance of 

shares (note 16)

Reclassification of share premium on 

acquisitions to merger reserves

Contributions by and 

–

–

61
–
6
–

16

–

–

–

–
–
–
–

–

–

82,261
–
608
–

2,947

–

–

(798)

contributions to the owners

83

2,947

82,071

–

–

–
–
–
–

–

–

–

–

–

–
–
–
–

5,971

798

–

–

–
–
(563)
–

–

–

–

–

9,161

9,161

9,161

9,161

–
1,240
–
–

–

–

–
–
–
(867)

–

–

82,322
1,240
51
(867)

8,934

–

6,769

(563)

1,240

(867)

91,680

Balance at 31 December 2017

737

11,739 102,054

5,313

29,248

(1,997)

2,545

(311) 149,328

Profit / (loss) for the period

Total comprehensive income for 

the period

Contributions by and 

contributions to the owners:

Share option expense
Share options exercised
Dividends paid (note 9)
Acquisition related issuance of 

shares (note 16)

Contributions by and 

contributions to the owners

–

–

–
3
–

23

26

–

–

–
–
–

3,909

–

–

–
171
–

–

3,909

171

–

–

–
–
–

–

–

–

–

–
–
–

7,116

7,116

–

–

–
–
–

–

–

–

–

(1,147)

(1,147)

(1,147)

(1,147)

4,129
–
–

–
–
(1,080)

4,129
174
(1,080)

–

–

11,048

4,129

(1,080)

14,271

Balance at 31 December 2018

763

15,648 102,225

5,313

36,364

(1,997)

6,674

(2,538) 162,452

Annual Report and Accounts 2018

65

Company Statement of Cash Flows

Years ended 31 December

Note

2018
€’000

2017
€’000

(1,147)

9,161

13

30

9

16

255
(12)
–
669
27
127

1,066

2,393
4,505

6,898

–

6,817

(415)
12

(403)

(10,100)
(32,401)
31,850
(1,080)
174
–
(680)

(12,237)

(5,823)
6,261

438

100
(268)
203
366
–
–

401

(10,400)
228

(10,172)

–

(610)

–
–

–

–
(85,604)
10,250
(867)
82,936
(563)
(229)

5,923

5,313
948

6,261

Cash flows from operating activities
Profit / (loss) after tax

Income and expenses not affecting operating cash flows
Share option expense
Interest income
Share issuance costs
Interest expense
Depreciation
Amounts written off financial assets

Changes in operating assets and liabilities
(Increase) / decrease in other receivables
Increase / (decrease) in trade and other payables

Income taxes paid / (refunded)

Net cash generated / (used) by operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Interest received

Net cash used in investing activities

Cash flows from financing activities
Repayment of loans
Financing the acquisition of subsidiaries
Loan to finance acquisitions
Dividends paid
Shares issued
Financing EBT for share options exercised
Interest paid

Net cash generated / (used) in financing activities

Increase / (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of period

66

Keywords Studios plc 

Financial Statements 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements

1  Basis of Preparation
Keywords Studios PLC (the “Company”) is a company incorporated in the UK. The consolidated financial statements include the financial 
statements of the Company and its subsidiaries (the “Group”) made up to 31 December 2018. The Group was formed on 8 July 2013 when 
Keywords Studios PLC (formerly Keywords Studios Limited) acquired the entire share capital of Keywords International Limited through  
the issue of 31,901,332 ordinary shares.

The parent company financial statements present information about the Company as a separate entity and not the Group.

The consolidated and Company financial statements have been prepared in accordance with International Financial Reporting Standards, 
International Accounting Standards and interpretations (collectively IFRS) issued by the International Accounting Standards Board (IASB)  
as adopted by the European Union (“adopted IFRSs”).

The financial statements have been prepared in thousands (€’000) and the financial statements are presented in Euro (€) which is the 
functional currency of the Group.

New Standards, Interpretations and Amendments Effective 1 January 2018
Impact of IFRS 9
The Group implemented IFRS 9 Financial Instruments, as of 1 January 2018. The new standard includes revised guidance on the classification 
and measurement of financial instruments. With the exception of adopting the new expected credit loss model for calculating impairment on 
financial assets, the implementation of the new standard has not resulted in significant change in the relevant accounting policies for the 
Group. For the Group, the financial instruments that are impacted are trade receivables, and for the Company are inter-group receivables. At the 
end of each accounting period, the Group assesses the requirement for the impairment of trade receivables on the basis of the expected credit 
loss rate. Having assessed the requirements according to the standards, the Group has concluded that no significant additional impairment to 
the carrying values of the assets was required at 1 January 2018, or at 31 December 2018. The Company assesses the requirement for the 
impairment of inter-group receivables on the basis of the expected credit loss rate, and a small provision was recorded as at 31 December 2018 
(note 23). The new standard has not resulted in a significant change in how the Group records financial liabilities.

Impact of IFRS 15
The Group implemented IFRS 15, Revenue from Contracts with Customers, as of 1 January 2018. The new standard sets out revenue 
recognition requirements, and establishes principles for reporting information about the nature, amount, timing and uncertainty of revenue and 
cash flows arising from the Group’s contracts with customers. Following implementation of IFRS 15, there was no material impact of transition 
on retained earnings at 1 January 2018, on the Group’s statement of financial position as at 31 December 2018, on its statement of profit or 
loss and other comprehensive income, or on the cash flows for the period to 31 December 2018. The new standard also introduces expanded 
disclosure requirements; however, the implementation of the new standard did not result in a significant change in the revenue recognition 
accounting policies of the Group.

New Standards, Interpretations and Amendments Not Yet Effective
The Group has adopted the following standards from 1 January 2019. The Group does not expect any other standards issued by the IASB, but 
not yet effective, to have a material impact on the Group.

Impact of IFRS 16
IFRS 16 Leases was issued in January 2016 and replaces IAS 17 Leases, IFRIC 4 Determining Whether an Arrangement Contains a Lease, SIC-15 
– Operating Leases – Incentives and SIC-27 – Evaluating the Substance of Transactions Involving the Legal Form of a Lease. The new standard is 
applicable from 1 January 2019.

The Group has entered into leases, across the business, principally relating to property. These property leases have varying terms and  
renewal rights. The Group has adopted IFRS 16 from 1 January 2019, by applying the modified retrospective approach. In 2019, the Group  
now recognise a liability to make lease payments (i.e. the lease liability) and an asset representing the right to use the underlying asset during 
the lease term (i.e. the right-of-use asset), for all material lease arrangements over 12 months in duration.

The main impact on the financial statements will be to recognise on 1 January 2019, assets and liabilities, in the Statement of Financial Position 
in relation to right-of-use assets and liabilities (previously considered as operating leases), of €22.8m. In the 2019 Consolidated Statement  
of Comprehensive Income, as the right-of-use assets are capitalised and depreciated over the term of the lease, with an associated finance  
cost applied to the lease liability, we anticipate operating expenses will decrease, as lease payments of €7.1m (which is less than operating 
lease payments disclosed in note 5 as short term leases will continue to be recognised under IAS 17), previously recognised in administration 
expenses, are capitalised. In addition, depreciation expenses (also recognised in administration expenses) of €6.9m will be recognised, while 
financing costs will increase by €0.6m, under the new standard. This will lead to an improvement in EBITDA, Operating profit and Profit before 
taxation. The Group’s Cash Flow Statement in 2019 will separate the interest and capital repayment elements of leases payments. 

These financial statements made up to 31 December 2018 have been prepared under IAS 17 as outlined in note 2.

Impact of IFRIC 23
IFRIC 23 Uncertainty over Income Tax Positions, which was issued in June 2017, clarifies how to recognise and measure current and deferred 
income tax assets and liabilities when there is uncertainty over income tax treatments. The new standard is applicable from 1 January 2019. 
The Group do not anticipate a material impact on the financial statements on transition to the new standard.

Annual Report and Accounts 2018

67

Notes Forming Part of the Consolidated and Company Financial Statements 
continued

2  Significant Accounting Policies
Basis of Consolidation
Where the Company has control over an investee, it is classified as a subsidiary. The Company controls an investee if all three of the following elements 
are present: power over the investee, exposure to variable returns from the investee, and the ability of the investor to use its power to affect those 
variable returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these elements of control.

De-facto control exists in situations where the Company has the practical ability to direct the relevant activities of the investee without 
holding the majority of the voting rights. In determining whether de-facto control exists, the Company considers all relevant facts and 
circumstances, including:
•  The size of the Company’s voting rights relative to both the size and dispersion of other parties who hold voting rights;
•  Substantive potential voting rights held by the Company and by other parties;
•  Other contractual arrangements; and
•  Historic patterns in voting attendance.

The consolidated financial statements present the results of the Company and its subsidiaries (“the Group”) as if they formed a single entity. 
Intercompany transactions and balances between Group companies are eliminated in full.

Business Combinations
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Consolidated 
Statement of Financial Position, the acquired identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values 
at the acquisition date. The results of acquired operations are included in the consolidated income statement from the date on which control is 
obtained. They are consolidated until the date on which control ceases.

Any contingent consideration payable is recognised at fair value at the acquisition date and is split between current liabilities and long-term 
liabilities depending on when it is due. The fair value of contingent consideration at acquisition date is arrived at through discounting the expected 
payment (based on scenario modelling) to present value. In general, in order for contingent consideration to become payable, pre-defined profit and /
or revenue targets must be exceeded. At each balance sheet date, the fair value of the contingent consideration is revalued, with the expected 
pay-out determined separately in respect of each individual acquisition and any change recognised in the Statements of Comprehensive Income.

For deferred consideration which is to be provided for by the issue of a fixed number of shares at a future defined date, where there is no 
obligation on Keywords to offer a variable number of shares, the deferred consideration is classified as an equity arrangement and the value 
of the shares is fixed at the date of the acquisition.

Equity accounted investments
The Group’s investments in its associates are accounted for using the equity method from the date significant influence is deemed to arise  
until the date on which significant influence / joint control ceases to exist or when the interest becomes classified as an asset held for sale.

Goodwill
Goodwill represents the excess of the cost of a business combination over, in the case of business combinations completed prior to 1 January 
2010, the Group’s interest in the fair value of identifiable assets, liabilities and contingent liabilities acquired and, in the case of business 
combinations completed on or after 1 January 2010, the total acquisition date fair value of the identifiable assets, liabilities and contingent 
liabilities acquired.

For business combinations completed prior to 1 January 2010, cost comprised the fair value of assets given, liabilities assumed and equity 
instruments issued, plus any direct costs of acquisition. Changes in the estimated value of contingent consideration arising on business combinations 
completed by this date were treated as an adjustment to cost and, in consequence, resulted in a change in the carrying value of goodwill.

For business combinations completed on or after 1 January 2010, cost comprises the fair value of assets given, liabilities assumed and equity 
instruments issued, plus the amount of any non-controlling interests in the acquiree plus, if the business combination is achieved in stages,  
the fair value of the existing equity interest in the acquiree. Contingent consideration is included in acquisition date fair value and, in the case 
of contingent consideration classified as a financial liability, re-measured subsequently through profit or loss. For business combinations 
completed on or after 1 January 2010, direct costs of acquisition are recognised immediately as an expense.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated statement  
of comprehensive income.

Intangible Assets
The Group’s Intangible Assets comprise Customer Relationships and Other Intangible Assets.

Customer Relationship
Intangible assets, separately identified from goodwill acquired as part of a business combination (mainly Customer Relationships), are initially stated 
at fair value. The fair value attributed is determined by discounting the expected future cashflows generated from the net margin of the business 
from the main customers taken on at acquisition. The assets are amortised on a straight-line basis (to administration expenses) over their useful 
economic lives. A useful economic life of five years is deemed appropriate, however, this is re-examined for each acquisition.

68

Keywords Studios plc 

Financial Statements2  Significant Accounting Policies continued
Other Intangible Assets
Other intangible assets include Intellectual Property and Music Licences, both acquired and internally developed. Other intangible assets are 
recognized as assets where it is probable that the use of the asset will generate future economic benefits and where the costs of the asset can  
be determined reliably. Other intangible assets that are acquired by the Group are stated at cost less accumulated amortization (see below) and 
impairment losses, if any. Subsequent expenditures on capitalised intangible assets are capitalised only when they increase the future economic 
benefits embodied in the specific assets to which they relate. All other expenditure is expensed as incurred. Other intangible assets with definite 
useful lives are amortized from the date they are available for use on a straight-line basis over their useful lives, being the estimated period over 
which the Group will use the assets. Residual amounts, useful lives and the amortization methods are reviewed at the end of every accounting period.

Development costs are capitalised as an intangible asset if all of the following criteria are met:
• 
• 
• 
• 

the technical feasibility of completing the intangible asset so that it will be available for use or sale;
the intention to complete the intangible asset and use or sell it;
the ability to use or sell the intangible asset;
the asset will generate probable future economic benefits and demonstrate the existence of a market or the usefulness of the intangible 
asset if it is to be used internally;
the availability of adequate technical, financial and other resources to complete the development and to use or sell it;
the ability to measure reliably the expenditure attributable to the intangible asset during its development.

• 
• 

Following initial recognition of the development expenditure as an intangible asset, the cost model is applied requiring the intangible asset  
to be carried at cost, less any accumulated amortization and accumulated impairment losses. The intangible asset is amortized on a straight-line 
basis over the period of its expected benefit, starting from the date of full commercial use of the product. During the period of development,  
the asset is tested for impairment annually. If specific events indicate that impairment of an item of intangible asset may have taken place,  
the item’s recoverability is assessed by comparing its carrying amount with its recoverable amount. The recoverable amount is the higher  
of the fair value net of disposal costs and the value in use.

Impairment
Impairment tests on goodwill and other intangible assets with indefinite useful economic lives are undertaken annually at the financial year 
end. Other non-financial assets are subject to impairment tests whenever events or changes in circumstances indicate that their carrying 
amount may not be recoverable. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair 
value less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest group  
of assets to which it belongs for which there are separately identifiable cash flows; its cash generating units (“CGUs”). Goodwill is allocated  
on initial recognition to each of the Group’s CGUs that are expected to benefit from a business combination that gives rise to the goodwill.

The Group has one CGU. This CGU represents the lowest level at which goodwill is monitored by the Group and the lowest level at which 
management captures information for internal management reporting purposes about the benefits of the goodwill. Impairment charges are 
included in profit or loss, except to the extent they reverse gains previously recognised in other comprehensive income. An impairment loss 
recognised for goodwill is not reversed.

Cash and Cash Equivalents
For the purpose of presentation in the Statement of Financial Position and on the Statement of Cash Flows, cash and cash equivalents include 
cash on hand and on call deposits with financial institutions.

Foreign Currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate 
(their “functional currency”) are recorded at the rates ruling when the transactions occur. The functional currency of the Company is Euro. 
Foreign currency monetary assets and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the 
retranslation of unsettled monetary assets and liabilities are recognised immediately in profit or loss.

On consolidation, the results of overseas operations are translated into Euro at rates approximating to this ruling when the transactions took 
place. All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the 
rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas 
operations at actual rate are recognised in other comprehensive income and accumulated in the foreign exchange reserve.

Exchange differences recognised in profit or loss in Group entities’ separate financial statements on the translation of long-term items forming 
part of the Group’s net investment in the overseas operation concerned are classified to other comprehensive income and accumulated in the 
foreign exchange reserve on consolidation. On disposal of a foreign operation, the cumulative exchange differences recognised in the foreign 
exchange reserve relating to that operation up to the date of disposal are transferred to the consolidated statement of comprehensive income 
as part of the profit or loss on disposal.

Annual Report and Accounts 2018

69

Notes Forming Part of the Consolidated and Company Financial Statements 
continued

2  Significant Accounting Policies continued
Revenue from Contracts with Customers
Contracts are typically for services, performing agreed-upon tasks for a customer and can be time-and-materials or milestone based. Most 
contracts are short term in duration (generally less than one month), however milestone based contracts are typically long term and extend  
to many months (or over a year in many cases). Where there are multiple performance obligations outlined in a contract, each performance 
obligation is separately assessed, the transaction price is allocated to each obligation, and related revenues are recognised as services or 
assets are transferred to the customer.

Revenue is derived from seven main service groupings:
•  Art Creation Services – Art creation services relate to the production of graphical art assets for inclusion in the video game including concept art 
creation along with 2D and 3D art asset production and animation. Contracts can be either time-and-materials based or milestone based, with 
performance obligations satisfied over time. Contracts are generally short term in duration, however for longer contracts the input method is used  
to measure progress. Time and materials based contract revenue is recognized as the related services are rendered. For milestone based contracts 
where progress can be measured reliably towards complete satisfaction of the performance obligation, revenue is recognised using the input 
method to measure progress. Where progress cannot be measured reliably, revenue is recognised on milestone acceptance.

•  Engineering – Engineering relates to software engineering services which are integrated with client processes to develop video games. Contracts  
can be either time-and-materials based or milestone based, with performance obligations satisfied over time. Contracts are generally long term  
in duration. Time and materials based contract revenue is recognised as the related services are rendered. For milestone based contracts where 
progress can be measured reliably towards complete satisfaction of the performance obligation, revenue is recognised using the input method  
to measure progress. Where progress cannot be measured reliably, revenue is recognised on milestone acceptance.

•  Audio / Voiceover Services – Audio Services relate to the audio production process for computer games and includes script translation, actor selection 
and talent management through pre-production, audio direction, recording, and post-production, including native language quality assurance of the 
recordings. Audio contracts may also involve music licencing or selling music soundtracks. Audio service contracts are typically milestone based, with 
performance obligations satisfied over time. Audio services contracts are generally short term in duration, however for longer contracts where 
progress towards complete satisfaction of the performance obligation can be measured reliably, revenue is recognised using the input method to 
measure progress. Where progress cannot be measured reliably, audio services revenue is recognised on milestone acceptance. Music licencing and 
music soundtracks performance obligations are assessed separately, and related revenue is recognised on licence inception and on delivery of the 
soundtracks, respectively.

•  Functional Testing – Functional Testing relates to quality assurance services provided to game producers to ensure games function as required. 
Contracts are typically time-and-materials based and performance obligations are satisfied over time. Contracts are generally short term in  
duration, however for longer contracts the input method is used to measure progress. Revenue is recognised as the related services are rendered.

•  Localization Services – Localization services relate to translation and cultural adaptation of in-game text and audio scripts across multiple game 

platforms and genres. Contracts are typically time-and-materials based and performance obligations are satisfied over time. Contracts are generally 
short term in duration, however for longer contracts the input method is used to measure progress. Localization contracts may also involve licencing 
translation software as a service. Such revenue is assessed separately. Revenue is recognised as the related services are rendered.

•  Localization Testing – Localization Testing involves testing the linguistic correctness and cultural acceptability of computer games. Contracts are 
typically time-and-materials based and performance obligations are satisfied over time. Contracts are generally short term in duration, however  
for longer contracts the input method is used to measure progress. Revenue is recognised as the related services are rendered.

•  Player Support – Player support relates to the live operations support services such as community management, player support and associated 

services provided to producers of games to ensure that consumers have a positive user experience. Contracts are typically time-and-materials based 
and performance obligations are satisfied over time. Contracts are generally long term with the input method used to measure progress. Revenue is 
recognised as the related services are rendered.

Due to the nature of the services provided and the competitive nature of the market, contracts generally allocate specific transaction prices  
to separate performance obligations. Individual services or individual milestones generally involve extensive commercial negotiation to arrive 
the specific agreed-upon tasks, and the related pricing outlined in the contract. Such negotiations extend further for milestone based contracts 
to also include the criteria involved in the periodic and regular process of milestone acceptance by the customer. Such criteria may involve 
qualitative, as well as quantitative measures and judgements.

In measuring progress towards complete satisfaction of performance obligations, the input method is considered to be the most appropriate 
method to depict the underlying nature of the contracts with customers, the interactive way the service is delivered and projects are managed 
with the customer. For time-and-materials contracts, other than tracking and valuing time expended, significant judgement is not normally 
involved. For milestone based contracts, progress is generally measured based on the proportion of contract costs incurred at the balance sheet 
date, (e.g. worked days) relative to the total estimated costs of the contract, involving estimates of the cost to completion etc. Added to this 
significant judgement can be involved in measuring progress towards customer acceptance of the milestone. Significant judgement may also  
be involved where circumstances arise that may change the original estimates of revenues, costs or extent of progress towards complete 
satisfaction of the performance obligations. In such circumstances estimates are revised. These revisions may result in increases or decreases 
in revenue or costs and are reflected in income in the period in which the circumstances that give rise to the revision became known. When the 
outcome of a contract cannot be measured reliably, contract revenue is recognised only to the extent that milestone have been accepted by  
the customer. Contract costs are recognised as incurred. When it is probable that total contract costs will exceed total contract revenue, the 
expected loss is recognised immediately.

Revenue recognised represents the consideration received or receivable, net of sales taxes, rebates discounts and after eliminating 
intercompany sales. Revenue is recognised only where it is probable that consideration will be received. Where consideration is received and 
the related revenue has not been recognised, the consideration received is recognised as a contract liability (Deferred Revenue), until either 
revenue is recognised or the consideration is refunded.

70

Keywords Studios plc 

Financial Statements2  Significant Accounting Policies continued
Multimedia Tax Credits / Video Game Tax Credits
The multimedia tax credits (“MMTC”) received in Montreal and video games tax credits (“VGTC”) in the UK, are a credit related to staff costs. 
Accordingly, they are treated as a deduction against direct costs. The nature of the grants is such that they are not dependent on taxable profits.  
Tax credits have only been recognised where management believe that a tax credit will be recoverable based on their experience and the success  
of similar historical claims.

Share-based Payments
The Company issues equity settled share-based payments to certain employees and Directors under a share options plan and a Long-Term 
Incentive Plan (“LTIP”).

The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the Company’s estimate of shares 
that will eventually vest and adjusted for the effect of non-market-based vesting conditions. At each reporting date, the Company revises its 
estimate of the number of equity instruments expected to vest as a result of the effect of non-market-based vesting conditions. The impact of  
the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense reflects the revised estimate, with  
a corresponding adjustment to equity reserves. The Company has no legal or constructive obligation to repurchase or settle the options in cash.

Where share-based payments are issued to employees of subsidiary companies, the annual cost of the option is expensed in the holding 
company and recharged to the subsidiary company through an inter-company charge.

Share Option Plan
These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions on the grant date using a 
Black-Scholes option pricing model which calculates the fair value of an option by using the vesting period, the expected volatility of the share price, 
the current share price, the exercise price and the risk-free interest rate. The fair value of the option is amortised over the vesting period, with 
one-third of the options vesting after two years, one-third after three years, and the balance vest after four years. The only vesting condition is 
continuous service. There is no requirement to revalue the option at any subsequent date. The charge that is recognised is adjusted to reflect failure 
to vest due to non-achievement of a non-market vesting condition, but not failure to vest due to the non-achievement of a market vesting condition.

LTIP
An alternative share plan was introduced to give awards to Directors and staff, subject to outperforming the Numis Small Cap Index (excluding Investment 
Trusts) in terms of shareholder return over a three-year period. For the awards up to 2015, there were three award levels: one-third of the share options 
vest if the Company shall exceed the Total Shareholder Returns of the Numis Small Cap Index by not less than 10%, two-thirds if the shareholder return 
exceeds by over 20% and 100% if the shareholder return exceeds by over 30%. This was amended for the 2016 and 2017 awards to 100% if the 
shareholder return exceeds by over 45%, and a pro-rated return between 10% and 100% if the shareholder return exceeds by between 0% and 45%.

These are measured at fair value, taking into account market vesting conditions but not non-market vesting conditions, at the date of grant, 
measured by using the Monte Carlo binomial model. The charge that is recognised is adjusted to reflect failure to vest due to non-achievement 
of a non-market vesting condition, but not failure to vest due to the non-achievement of a market vesting condition.

Dividend Distribution
Final dividends are recorded in the Group’s financial statements in the period in which they are approved by the Group’s shareholders.  
Interim dividends are recognised when paid.

Income Taxes and Deferred Taxation
Provision for income taxes is calculated in accordance with the tax legislations and applicable tax rates in force at the reporting date in the 
countries in which the Group companies have been incorporated.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement of financial 
position differs from its tax base, except for differences arising on:
•  The initial recognition of goodwill;
•  The initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 

• 

neither accounting or taxable profit; and
Investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and 
it is probable that the difference will not reverse in the foreseeable future.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date and 
are expected to apply when the deferred tax liabilities / (assets) are settled / (recovered).

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the 
deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  The same taxable Group company; or
•  Different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the liabilities 

simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled or recovered.

Annual Report and Accounts 2018

71

Notes Forming Part of the Consolidated and Company Financial Statements 
continued

2  Significant Accounting Policies continued
Property, Plant and Equipment
Property, plant and equipment comprise computers, leasehold improvements, and office furniture and equipment, and are stated at cost less 
accumulated depreciation. Carrying amounts are reviewed for impairment whenever events or changes in circumstances indicate that their 
carrying amount may not be recoverable. Where the carrying amount of an asset is greater than its estimated recoverable amount, it is written 
down immediately to its recoverable amount.

Property, plant and equipment acquired through business combinations are valued at fair value on the date of acquisition.

Depreciation is calculated to write off the cost of fixed assets on a straight-line basis over the expected useful lives of the assets concerned. 
The principal annual rates used for this purpose are:

Computers and software
Office furniture and equipment
Building and leasehold improvements

%

33.33
10.00
over the length of the lease

Gains and losses on disposals are determined by comparing proceeds with carrying amount and are included in the consolidated statement of 
comprehensive income.

Financial Assets
The Group’s most significant financial assets comprise trade and other receivables and cash and cash equivalents in the statement of financial 
position, whereas the Company’s most significant financial assets comprise inter-group receivables.

Trade Receivables
Trade receivables, which principally represent amounts due from customers, are recognised at amortised cost as they meet the IFRS 9 
classification test of being held to collect, and the cash flow characteristics represent solely payments of principal and interest.

The Group’s impairment methodology has been revised in line with the requirements of IFRS 9. The simplified approach to providing for 
expected credit losses has been applied to trade receivables, which requires the use of a lifetime expected loss provision. As part of the IFRS 9 
transition project, the Group assessed its existing trade and other receivables for impairment, using reasonable and supportable forward 
looking information that is available without undue cost or effort, to determine the credit risk of the receivables at the date on which they were 
initially recognised and compared that to the credit risk as at 1 January 2018. This assessment has not resulted in a material adjustment to 
trade and other receivables.

Trade receivables are written-off when there is no reasonable expectation of recovery, such as a debtor failing to engage in a repayment plan 
with the company.

There has been no significant change to the carrying value of trade and other receivables as a result of the implementation of IFRS 9.

Previous accounting policy for impairment of trade and other receivables
In the prior year, the impairment of trade receivables was assessed based on the incurred loss model. Individual receivables which were known 
to be uncollectible were written off by reducing the carrying amount directly. An estimate for doubtful debts was made when there was 
objective evidence that the Group would not be able to collect amounts due according to the original terms of receivables. Bad debts were 
written off when identified.

Intercompany Receivables
Intercompany receivables are recognised at amortised cost as they meet the IFRS 9 classification test of being held to collect, and the cash flow 
characteristics represent solely payments of principal and interest.

The Group applies the general approach to applying the expected credit losses to its related party loans. Under the General Approach, at each 
reporting date, the Group determines whether there has been a Significant Increase in Credit Risk (SICR) since initial recognition and whether 
the loan is credit impaired. This determines the amount of expected credit losses to be recognised. 

There has been no significant change to the carrying value of intercompany receivables upon the implementation of IFRS 9.

Previous accounting policy for intercompany receivables
In the prior year, the impairment of intercompany receivables was based upon the incurred losses model, whereby impairment losses were 
recognised when there was objective evidence that the Group would not be able to collect amounts due to the original terms. 

Cash and cash equivalents
Cash and cash equivalents are necessary for the working capital requirements of the Group. They include cash in hand, deposits held at call 
with banks and other short-term highly liquid investments. Where cash is on deposit with maturity dates greater than three months, it is 
disclosed as short-term investments.

72

Keywords Studios plc 

Financial Statements2  Significant Accounting Policies continued
Contract Assets
Contract assets arising from Revenue from Contracts with Customers are recognised in accordance with our Revenue Recognition policy, as 
discussed separately in this note. The Group applies the simplified approach to assessing expected credit losses in relation to contract assets, 
as the maturities of such assets are less than 12 months. Based upon the recoverability of contract assets subsequent to the year end, no 
significant expected credit loss provision has been applied. 

Share Capital
Financial instruments issued by the Group are treated as equity only to the extent that they do not meet the definition of a financial liability. 
The Group’s ordinary shares are classified as equity instruments.

Financial Liabilities
Trade payables, bank borrowings and other short-term monetary liabilities are initially recognised at fair value and subsequently carried at 
amortised cost using the effective interest method.

Leased Assets
Where substantially all of the risks and rewards of ownership are not transferred to the Group (“operating lease”), the total rental payables  
are charged to the consolidated statement of comprehensive income on a straight-line basis over the term of the lease.

Finance Leases
Where substantially all of the risks and rewards incidental to ownership of a leased asset have been transferred to the Group (a “finance 
lease”), the asset is treated as if it had been purchased outright. The amount initially recognised as an asset is the lower of the fair value  
of the leased property and the present value of the minimum lease payments payable over the term of the lease. The corresponding lease 
commitment is shown as a liability. Lease payments are analysed between capital and interest. The interest element is charged to the 
consolidated statement of comprehensive income over the period of the lease and is calculated so that it represents a constant proportion  
of the lease liability. The capital element reduces the balance owed to the lessor.

Employee Benefit Trust
Ordinary shares purchased by the Employee Benefit Trust on behalf of the parent company under the Terms of the Share Option Plan are 
deducted from equity on the face of the Consolidated Statement of Financial Position. No gain or loss is recognised in relation to the purchase, 
sale, issue or cancellation of the parent company’s ordinary shares.

3  Critical Accounting Estimates and Judgements
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated based on 
historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.  
In the future, actual experience may differ from these estimates and assumptions.

Judgements
The judgements, apart from those involving estimations, that management have made in the process of applying the entity’s accounting 
policies and that have the most significant effect on the amounts recognised in the financial statement, are outlined below.
•  Functional Currency: The directors have considered the requirements of IAS 21 in determining the currency that most faithfully represents 

the economic effects of the underlying transactions, events and conditions to determine the Group’s functional currency. Detailed 
consideration has been given to both the Primary and Secondary Indicators in forming this conclusion. The Primary Indicators relate to 
revenues, regulation, competitive forces and costs, while the Secondary Indicators are primarily concerned with financing the business  
and the currency in which receipts from operating activities are usually retained. With a mix of currencies dominating the indicators, there is 
no clear single currency that influences the Group, however the EUR remains marginally the most dominant when all factors are considered. 
Therefore the directors consider the EUR as the currency that most faithfully represents the economic effects of the underlying 
transactions, events and conditions.

•  Business Combinations: When acquiring a business, the Group is required to identify and recognise intangible assets, the determination of 
which requires a significant degree of judgement. Acquisitions may also result in intangible benefits being brought into the Group, some of 
which qualify for recognition as intangible assets while other such benefits do not meet the recognition requirements of IFRS and therefore 
form part of goodwill. Customer relationships are recognised as separate assets where revenues are recurring in nature and material 
revenues have been generated with the customer for a continuous period of 3 years. For the Engineering service line, the key asset acquired 
is typically “know-how”, an asset that is not readily measurable and thus intrinsically linked to goodwill. Relationships are typically short 
term contract based rather than relationship based. Therefore neither customer contracts or customer relationships are typically recognised 
on the acquisition of an Engineering business.

•  Expected Credit Loss Provision on Company Receivables From Subsidiaries: As outlined in note 22, the Company has significant 
receivables from subsidiaries primarily related to investments in acquisitions. The Directors have assessed that they view a significant 
increase in credit risk to exist if there is evidence that a loan is 30 days past due its recoverable date, or if there is external or internal 
indicators that the subsidiary will not be in a position to repay its loan balances as it falls due. Similarly, the Group will conclude that a loan  
is in default if the scheduled repayments of either principal or interest are not being met. The Directors have assessed that loans due from 
subsidiaries of €175.5m (within Stage 1 of the IFRS 9 impairment assessment model), are within their repayment terms, and no significant 
increase in credit risk is noted. Furthermore having assessed the ongoing expected recovery strategy of these loans, the Directors have 
concluded that no material provision for expected credit losses is required. Separately the Company has balances of €1.6m, which are 
technically repayable upon demand. These loans are within Stage 3 of the IFRS 9 impairment assessment model. The Directors have 
reviewed in detail the recovery strategy in relation to these loans and have concluded that the majority of these loans will be recoverable 

Annual Report and Accounts 2018

73

Notes Forming Part of the Consolidated and Company Financial Statements 
continued

3  Critical Accounting Estimates and Judgements continued
Judgements continued

and therefore there is no material expected credit loss provision required. A small number of such loans are technically in a credit-impaired 
status. An expected credit loss of €183k (2017: nil) has been recognised in relation to these balances. Following on the rapid expansion of 
the Group, the Directors have commenced a re-structuring program with a view to optimising the Group structure, facilitate tax efficient 
repatriation of cash and re-payment of loans throughout the Group. The Directors have taken into account both the re-structuring program and 
the cash generating capacity of the Group, in concluding that all such loans are recoverable and the expected credit loss provisions are adequate. 

Estimates and assumptions
The estimates and assumptions that could have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within 
the next financial year, are monitored by the Directors on an ongoing basis. A number of areas requiring the use of estimates and critical judgements impact 
the Group’s earnings and financial position. These include revenue recognition, the computation of income taxes, the value of goodwill and intangible assets 
arising on acquisitions, the valuation of multimedia tax credits / video game tax credits and the valuation of defined retirement benefits. The Directors 
consider that no reasonably possible changes to any of the assumptions used in the estimates would in the view of the Directors give rise to significant risk 
of a material adjustment to the carrying value of the associated balances in the subsequent financial year. While a number of these areas were highlighted 
in the 2017 Annual Report, because the Directors consider that no reasonably possible changes to any of the assumptions used in the estimates would give 
rise to significant risk of a material adjustment, these items have been removed from the Critical Accounting Estimates and Judgements. 

4  Revenue From Contracts With Customers and Segmental Analysis
Revenue From Contracts With Customers
Revenue recognised in the reporting period arises from contracts with customers, and is predominantly recognised over time. There were no 
significant amounts of revenue recognised in the reporting period that were included in a contract liability balance at the beginning of the 
reporting period, or from performance obligations satisfied in the previous reporting period.

Revenue by line of business
Engineering
Art creation
Audio
Functional testing
Localization
Localization testing
Player support

2018
€’000

2017
€’000

26,161
41,688
34,190
49,128
43,983
19,751
35,904

3,572
26,193
20,657
30,033
41,959
19,848
9,168

250,805

151,430

Analysis by geographical regions is made according to the Group’s operational jurisdictions. For many contracts, operations are completed in 
multiple sites. Revenue is associated with the jurisdiction from which the final invoice to the client is raised. This does not reflect the region  
of the Group’s customers; whose locations are worldwide.

Canada
Ireland
Switzerland
Italy
India
United States
Japan
United Kingdom
Spain
China
Singapore
Germany
Brazil
Mexico
France
Russia
Poland
Philippines
Taiwan

No single customer accounted for more than 10% (2017: None) of the Group’s revenue during the year.

74

Keywords Studios plc 

2018
€’000

69,536
47,203
20,067
8,673
2,407
52,321
7,724
21,205
1,968
3,126
5,046
741
1,016
936
8,489
–
347
–
–

2017
€’000

45,648
34,277
19,565
10,029
5,177
12,199
6,352
2,467
2,194
3,685
4,451
928
520
180
3,758
–
–
–
–

250,805

151,430

Financial Statements 
 
 
4  Revenue From Contracts With Customers and Segmental Analysis continued
For all service lines excluding Engineering, contracts do not extend to more than one year, therefore we do not disclose information concerning 
unsatisfied performance obligations, as allowed under the practical expedient exemption under IFRS 15. This practical expedient is also availed 
of for Engineering contracts of less than one year in duration. For Engineering contracts that extend beyond one year the aggregate amount of 
the transaction price allocated to the performance obligations that are unsatisfied (or partially unsatisfied) as of the end of the reporting period 
is as follows:

Value of undelivered performance obligations for contracts greater than one year

At 31 December 2018
At 31 December 2017

Total
undelivered
€’000

10,417
–

Scheduled 
completion
within 1 year
€’000

9,112
–

Scheduled 
completion 
1-2 years
€’000

1,305
–

The balances arise primarily in new acquisitions during 2018. There were no significant undelivered performance obligations for contracts 
greater than one year in 2017.

Segmental Analysis
Management considers that the Group’s activity as a single source supplier of Services to the gaming industry constitutes one operating and 
reporting segment, as defined under IFRS 8.

Management review the performance of the Group by reference to Group-wide profit measures and the revenues derived from seven main 
service groupings.

There is no allocation of operating expenses, profit measures, assets and liabilities to individual product groupings. Accordingly, the disclosures 
above are provided on a Group-wide basis.

Activities are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief operating 
decision-maker has been identified as the executive management team made up of the Chief Executive Officer and the Finance Director.

Geographical Analysis of Non-Current Assets from Continuing Businesses

Canada
Ireland
Switzerland
Italy
India
United States
Japan
United Kingdom
Spain
China
Singapore
Germany
Brazil
Mexico
France
Russia
Poland
Philippines
Taiwan

Geographical Analysis of Non-current Assets from Continuing Businesses
Investment in associate
Deferred tax assets

Non-current assets

2018
€’000

11,760
3,542
11,117
11,650
2,321
84,685
796
48,929
1,535
7,850
52
1,097
888
885
6,318
797
267
595
4

2017
Restated 
(note 31)
€’000

8,889
119
11,158
11,723
2,588
77,177
565
10,011
1,520
7,707
42
1,168
231
892
6,531
866
58
472
4

195,088

141,721

195,088
160
2,967

198,215

141,721
–
1,206

142,927

Annual Report and Accounts 2018

75

 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

5  Cost of Sales and Operating Profit

Cost of sales

Operating expenses *
Multimedia tax credits / video game tax credits
Other direct costs

2018
€’000

163,112
(12,220)
4,105

154,997

2017
€’000

98,850
(4,408)
1,903

96,345

* 

 Please note the comparative has been re-classified to be consistent with current year presentation, as the Directors have determined this presentation to be more meaningful. 

Operating profit is stated after charging:

Depreciation
Amortisation of intangible assets
Costs of acquisitions & integration
Operating lease payments

Costs of acquisitions & integration

Post-acquisition integrations costs re: 2018 acquisitions (note 28)
Post-acquisition integrations costs re: 2017 acquisitions (note 29)
Fair value adjustments to contingent consideration
Deferred consideration related to continuing employment
Acquisition related and other borrowing costs
Acquisition team and related costs

Auditors’ remuneration

Audit services

Parent company and Group audit
Subsidiary companies audit

Non-audit services

Acquisition related due diligence services
Audit related assurance services 
Taxation compliance

6  Financing Income and Cost

Finance income
Interest received
Foreign exchange gain

Finance cost
Bank charges
Interest expense
Unwinding of discounted liabilities *
Foreign exchange loss

Net financing income / (cost)

2018
€’000

5,316
6,872
5,296
8,708

2018
€’000

758
1,875
766
590
693
614

5,296

2018
€’000

329
137

–
16
7

489

2018
€’000

–
791

791

(503)
(502)
(311)
–

(1,316)

(525)

2017
€’000

2,730
3,038
3,016
2,369

2017
€’000

–
2,336
–
–
–
680

3,016

2017
€’000

164
99

242
–
73

578

2017
Restated
€’000

26
–

26

(320)
(312)
(266)
(3,569)

(4,467)

(4,441)

* 

 Please note the comparative has been restated to separate “Unwinding of discounted liabilities” from “Interest expense”, as the Directors have determined this 
presentation to be the more meaningful.

76

Keywords Studios plc 

Financial Statements 
 
 
 
 
7  Taxation

Current income tax
Income tax on profits of parent company
Income tax on profits of subsidiaries
Deferred tax (note 26)

The tax charge for the year can be reconciled to accounting profit as follows:

Profit before tax

Tax charge based on the Effective Tax Rate*
Corporate tax prior year (over) / under provision
Deferred tax prior year (over) / under provision and impact of change in tax rates
Items disallowed for tax purposes
Exempt and non taxable income
Tax incentives
Current year tax losses utilised
Current year tax losses where deferred tax has not been provided
State and other direct taxes
Other differences – net

Total tax charge

2018
€’000

–
9,592
(2,401)

7,191

2018
€’000

22,094

5,345
(352)
(368)
2,205
(588)
(1,035)
(131)
730
1,529
(144)

7,191

2017
Restated
€’000

–
5,762
(1,031)

4,731

2017
Restated
€’000

11,994

3,175
62
(55)
717
(259)
(222)
(40)
631
758
(36)

4,731

* Effective tax rate – being the statutory tax rate relative to the profit before tax in each jurisdiction

24.2%

26.5%

Please note the reconciliation of Profit before tax to the Total tax charge for 2017 has been restated to present the note with reference to the 
effective tax rate, whereas in the 2017 financial statements the note was presented with reference to the UK tax rate, as the Directors have 
determined this presentation to be more meaningful. 

The Group’s subsidiaries are located in different jurisdictions and are taxed on their residual profit in those jurisdictions. The effective tax rate 
will vary year-on-year due to the effect of changes in tax rates and changes in the proportion of profits in each jurisdiction.

Tax effects relating to each component on other comprehensive income

Exchange gain / (loss) in net investments foreign operations
Tax (expense) / benefit

Net of tax amount 

Actuarial gain / (loss) on defined benefit plans
Tax (expense) / benefit

Net of tax amount

Exchange gain / (loss) on translation of foreign operations
Tax (expense) / benefit

Net of tax amount

2018
€’000

1,270
–

1,270

27
6

33

771
–

771

2017
€’000

(893)
–

(893)

(25)
7

(18)

(3,598)
–

(3,598)

Annual Report and Accounts 2018

77

 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

8  Earnings per Share

Basic
Diluted

Profit for the period from continuing operations

Denominator (weighted average number of equity shares)
Basic*
Diluting impact of share options

Diluted*

* Includes (weighted average) shares to be issued (note 16)

2018
€ cent

23.16
22.24

€’000

14,903

2017
€ cent

12.37
11.87

€’000

7,263

Number

Number

64,335,162
2,679,932

58,720,884
2,477,788

67,015,094

61,198,672

1,321,707

2,174,526

Contingently issuable Ordinary Shares are excluded from the computation of diluted earnings per Ordinary Share where the conditions 
governing exercisability have not been satisfied:

LTIPs
Share options

2018
Number

951,800
544,900

1,496,700

2017
Number

–
–

–

Details of the number of share options outstanding at the year-end are set out in note 17.

9  Dividends

Dividends paid

Final
Interim

Dividends paid to shareholders 2017

Final
Interim

Dividends paid to shareholders 2018

Recommended

Final

In respect
of

2016
2017

Approval
date

Apr-17
Sep-17

2017
2018

Apr-18
Sep-18

€ Cent per
share

Pence STG
£ per share

1.01
0.54

1.55

1.11
0.60

1.71

0.89
0.48

1.37

0.98
0.53

1.51

Total
dividend
€’000

563
304

867

696
384

1,080

Payment
date

Jun-17
Oct-17

Jun-18
Oct-18

In respect
of

2018

Approval
date

Expected €  

cent per share

Pence STG
£ per share

Expected total 
dividend
€’000

Expected 
payment date

1.21

1.08

774

Jun-19

There are no income tax consequences for the Company in respect of the dividends proposed prior to issuance of the Consolidated Financial 
Statements and for which a liability has not been recognised.

The Group does not recognise deferred tax on unremitted retained earnings as in general retained earnings are continually re-invested by  
the Group and dividends are only remitted where there are minimal tax consequences. 

At 31 December 2018 Retained Earnings available for distribution (being retained earnings plus share option reserve) in the Company were 
€4.1m (2017: €2.2m). The Directors do not foresee any impediment in continuing to implement the dividend policy of the Group.

Following on distributions made in 2016 and 2017 that were not fully in compliance with the Companies Act 2006, the Directors have 
implemented legal advice to ensure ongoing compliance and rectify the oversights in earlier periods.

78

Keywords Studios plc 

Financial Statements 
 
 
 
 
 
 
 
10   Staff Costs
Total staff costs (including Directors) comprise the following:

Salaries & related costs
Share based payment costs

Key management compensation:

Salaries & related costs
Social welfare costs
Pension costs
Share based payment costs

2018
€’000

146,785
4,129

150,914

2018
€’000

907
99
27
501

1,534

2017
€’000

81,563
1,426

82,989

2017
€’000

690
79
4
141

914

The key management compensation includes compensation to seven Directors of Keywords Studios PLC during the year (2017: seven).

Group

Average number of employees
Operations
General & administration

Company

Average number of employees
Operations
General & administration

2018

2017

4,733
505

5,238

2,921
246

3,167

2018

2017

–
13

13

–
8

8

Annual Report and Accounts 2018

79

 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

11   Goodwill

At 1 January 2017
Recognition on acquisition of subsidiaries (note 29)
Exchange rate movement

At 31 December 2017 as reported
Measurement period adjustment on Sperasoft goodwill (note 31)

At 31 December 2017 restated
Recognition on acquisition of subsidiaries (note 28)
Exchange rate movement

At 31 December 2018

€’000

46,799
66,853
(4,645)

109,007
(945)

108,062
43,144
2,996

154,202

The Group assesses the carrying value of goodwill each year on the basis of budget projections for the coming year extrapolated using a one to 
five year growth rate and a terminal value calculated using a long term growth rate projection. The discount rates used of 12.5% (2017: 12.5%) 
is based on the Board’s assessment of the WACC of the Group. The WACC assessment is supported by an annual independently calculated 
report, using the Capital Asset Pricing Model. However, the Board have excluded the impact of short term market volatility on these calculations 
in determining the Group WACC. 

Key Assumptions

1-5 year growth rate assumption
Long term growth rate assumption

Value in use (€m)

Carrying value – goodwill (€m)

Actual 

Sensitivity Analysis

2018

10%
2%

445

154

2017

10%
2%

371

108

2018

15%
2%

532

2017

15%
2%

399

2018

5%
2%

378

2017

5%
2%

284

The value in use calculations were consistently calculated year over year, with no significant changes in the assumptions made. The result of 
the value in use calculations was that no impairment is required in this period.

12  

Intangible Assets

Cost
At 1 January 2017
Recognition on acquisition of subsidiaries
Exchange rate movement

At 31 December 2017
Recognition on acquisition of subsidiaries
Additions
Exchange rate movement

At 31 December 2018

Amortisation
At 1 January 2017
Amortisation charge
Exchange rate movement

At 31 December 2017
Amortisation charge
Exchange rate movement

At 31 December 2018

Net book value
At 31 December 2017

At 31 December 2018

Customer 
relationships
€’000

Intellectual 
property
€’000

Music
licences
€’000

11,630
18,962
(1,310)

29,282
6,564
–
867

36,713

2,934
3,038
(238)

5,734
6,758
179

12,671

23,548

24,042

–
–
–

–
–
1,521
–

1,521

–
–
–

–
–
–

–

–

1,521

–
–
–

–
362
78
(4)

436

–
–
–

–
114
1

115

–

321

Total
€’000

11,630
18,962
(1,310)

29,282
6,926
1,599
863

38,670

2,934
3,038
(238)

5,734
6,872
180

12,786

23,548

25,884

Customer relationships, intellectual property and music licences are amortised on a straight-line basis over five years. Customer-relationships and 
music licence amortisation commences on acquisition, whereas intellectual property amortisation commences when the product is launched.

80

Keywords Studios plc 

Financial Statements 
 
 
 
 
13   Property, Plant and Equipment
Group

Cost
At 1 January 2017
Currency revaluation
Additions
Acquisitions through business combinations at fair value
Disposals

At 31 December 2017
Currency revaluation
Additions
Acquisitions through business combinations at fair value
Disposals

At 31 December 2018

Accumulated depreciation
At 1 January 2017
Currency revaluation
Depreciation charge
Disposals

At 31 December 2017
Currency revaluation
Depreciation charge
Disposals

At 31 December 2018

Net book value
At 31 December 2017

At 31 December 2018

Company

Cost
At 1 January 2017
Additions

At 31 December 2017
Currency revaluation
Additions

At 31 December 2018

Accumulated depreciation
At 1 January 2017
Depreciation charge

At 31 December 2017
Depreciation charge

At 31 December 2018

Net book value
At 31 December 2017

At 31 December 2018

Computers and 
software
€’000

Office furniture 
and equipment
€’000

Leasehold 
improvements
€’000

8,485
(685)
2,514
2,214
(54)

12,474
(114)
6,248
362
(645)

18,325

5,756
(293)
1,795
(6)

7,252
(51)
3,805
(645)

10,361

5,222

7,964

3,158
(216)
772
603
(1)

4,316
(15)
1,082
272
(248)

5,407

1,790
(111)
543
–

2,222
11
643
(185)

2,691

2,094

2,716

Total
€’000

13,367
(1,123)
3,887
4,167
(84)

20,214
(102)
9,440
966
(982)

29,536

7,869
(476)
2,730
(20)

10,103
34
5,316
(919)

1,724
(222)
601
1,350
(29)

3,424
27
2,110
332
(89)

5,804

323
(72)
392
(14)

629
74
868
(89)

1,482

14,534

2,795

4,322

10,111

15,002

Computers and 
software
€’000

Office furniture 
and equipment
€’000

Leasehold 
improvements
€’000

2
–

2
–
2

4

–
1

1
1

2

1

2

–
–

–
–
145

145

–
–

–
8

8

–

137

–
–

–
–
268

268

–
–

–
18

18

–

250

Total
€’000

2
–

2
–
415

417

–
1

1
27

28

1

389

Annual Report and Accounts 2018

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

14   Trade Receivables
Group

Trade receivables
Provision for bad debts

Financial asset held at amortised cost

Trade receivables arise from revenues derived from contracts with customers.

15   Other Receivables
Group Short Term*

Accrued income from contracts with customers
Prepayments & rent deposits
Other receivables
Multimedia tax credits / video games tax credits
Tax and social security

Company Short Term

Intercompany receivables (financial assets held at amortised cost)
Prepayments
Other receivables

Company Long Term

Intercompany receivables (financial assets held at amortised cost)

2018
€’000

38,736
(1,717)

37,019

2017
€’000

27,891
(418)

27,473

2018
€’000

6,317
2,490
2,459
10,820
1,373

23,459

2018
€’000

1,600
109
28

1,737

2018
€’000

175,509

175,509

2017
€’000

5,140
4,179
2,524
10,016
476

22,335

2017
€’000

129,056
45
52

129,153

2017
€’000

3,300

3,300

*  Please note the comparative Group Short Term, “Other Receivables” has been re-classified to be consistent with the current year presentation.

Accrued income from contracts with customers, represent mainly contract assets in process and related items. The movement in the year is 
comprised of transfers in and out as items are accrued and subsequently invoiced to customers, with no significant amounts written off or 
impaired in the period.

82

Keywords Studios plc 

Financial Statements 
 
 
16   Shareholders’ Equity
Share Capital

At 1 January 2017

54,428,882

2,889,707

654 19,983 22,109

8,792

Per
share
€

Number of 
ordinary 
£0.01 shares

Date

Number of 
ordinary 
£0.01 shares  
to be issued

Share 
capital 
€’000

Share 
premium 
€’000

Merger 
reserve 
€’000

Shares to 
be issued 
€’000

Shares issued on the first anniversary of the 

acquisition of Synthesis

Shares issued on acquisition of Xloc
Shares issued on acquisition of Gamesim
Shares to be issued on acquisition of Red Hot
Shares issued on acquisition of Asrec
Shares to be issued on acquisition of Around 

the Word

Shares issued on acquisition of d3t
Shares to be issued on acquisition of Sperasoft
Shares issued on acquisition of Lola

Acquisition related issuance of shares

Reclassification of share premium on 

acquisitions

13-Apr
10-May
17-May
22-May
04-Aug

04-Aug
19-Oct
13-Dec
15-Dec

Placing of shares on the market
Issue of shares on exercise of share options

24-Oct

At 31 December 2017
Measurement period adjustment (note 31)

At 31 December 2017 Restated

Shares to be issued on acquisition of 

Cord & Laced

Shares issued on the second anniversary of the 

9.40
9.47
9.20
9.12
13.12

12.07
14.46
14.26
16.56

15.62
1.23

14.26

1,188,253
19,134
151,725
–
9,534

(1,188,253)
–
–
160,842
–

–
42,368
–
10,106

66,262
–
252,248
–

1,421,120

(708,901)

–
5,357,143
501,060

–
–
–

61,708,205
–

2,180,806
(8,806)

14
–
2
–
–

–
–
–
–

16

–
61
6

–
–
–
–
–

–
–
–
–

–

3,440
184
1,392
–
101

–
686
–
168

(3,454)
–
–
1,468
–

800
–
4,133
–

5,971

2,947

(798)
82,261
608

798
–
–

–
–
–

737 102,054 28,878 11,739
(119)

–

–

–

61,708,205

2,172,000

737 102,054 28,878 11,620

09-Apr

17.48

–

73,744

–

acquisition of Synthesis

24-Apr

2.91

1,188,263

(1,188,263)

15

Shares issued on the second anniversary of the 

acquisition of Synthesis in lieu of deferred cash 24-Apr

19.39

51,562

–

Shares to be issued on acquisition of Fire 

Without Smoke

01-May

20.12

–

77,006

Shares issued on the second anniversary of the 

acquisition of Mindwalk

Shares to be issued on acquisition of Blindlight
Shares to be issued on acquisition of Snowed In
Shares to be issued on acquisition of Studio 

14-Jun
11-Jun
20-Jul

3.67
20.57
19.55

513,189
–
–

(513,189)
64,521
37,983

Gobo & Electric Square

20-Aug

19.74

Shares to be issued on acquisition of The 

TrailerFarm

18-Sep

21.33

Shares issued on the first anniversary of 

–

–

254,529

11,070

Around the Word

01-Oct

12.07

66,262

(66,262)

Acquisition related Issuance of shares

1,819,276

(1,248,861)

Issue of shares on exercise of share options

0.67

260,805

–

1

–

6
–
–

–

–

1

23

3

–

–

–

–

–
–
–

–

–

–

–

–

1,289

3,440

(3,455)

999

–

–

1,550

1,880
–
–

(1,886)
1,327
743

–

–

5,024

236

799

(800)

7,118

4,028

171

–

–

At December 2018

63,788,286

923,139

763 102,225 35,996 15,648

There is no limit to the number of shares which the Company can issue, nor are there are any restrictions on dividends or distributions  
on such shares.

Shares to be issued are valued at the share price at the date of acquisition, and are recorded as shares to be issued, in accordance  
with IAS 32.16.

Shares held in the Employee Benefit Trust (“EBT”)

Ordinary shares held in the EBT

2018

2017

Shares

335,425

€’000

1,997

Shares

335,425

€’000

1,997

Annual Report and Accounts 2018

83

 
 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

16   Shareholders’ Equity continued
Reserves
The following describes the nature and purpose of each reserve within owners’ equity:

Reserve

Description and purpose

Retained earnings

Cumulative net gains and losses recognised in the Consolidated Statement of Comprehensive Income.

Foreign exchange reserve

Gains or losses arising on retranslation of the net assets of the overseas operations into Euro.

Share premium

Share option reserve

Shares to be issued

The share premium account is the amount received for shares issued in excess of their nominal value, net of 
share issuance costs.

The share option reserve is the credit arising on share-based payment charges in relation to the Company’s 
share option schemes.

For deferred consideration which is to be provided for by the issue of a fixed number of shares at a future 
defined date, where there is no obligation on Keywords to offer a variable number of shares, the deferred 
consideration is classified as an Equity Arrangement and the value of the shares is fixed at the date of the 
acquisition.

Merger reserve

The merger reserve was initially created following the Group reconstruction, when Keywords Studios PLC 
acquired the Keywords International Limited Group of companies.

When the Group uses Keywords Studios PLC shares as consideration for the acquisition of an entity, the value 
of the shares in excess of the nominal value (net of share issuance costs) is also recorded within this reserve,  
in line with S612 of the Companies Act 2006.

17   Share Options
In July 2013, at the time of the IPO, the Company put in place a Share Option Scheme and a Long-Term Incentive Plan (“LTIP”). The charge in 
relation to these arrangements is shown below, with further details of the schemes following:

Share option scheme expense
LTIP option scheme expense

2018
€’000

646
3,483

4,129

2017
€’000

178
1,248

1,426

Of the total share option expense, €501k relates to Directors of the Company (2017: €141k).

Share Option Scheme
Share options are granted to Executive Directors and to permanent employees. The exercise price of the granted options is equal to the market 
price of the shares at the time of the award of the options. The Company has no legal or constructive obligation to repurchase or settle the 
options in cash.

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Outstanding at the beginning of the period
Granted
Lapsed
Exercised

Outstanding at the end of the period

Exercisable at the end of the period

Weighted average share price at date of exercise

2018

2017

Average 
exercise price in 
£ per share

2.79
17.10
13.24
1.93

7.11

1.47

17.68

Number of 
options

1,375,201
591,000
(65,246)
(68,254)

1,832,701

706,524

Average
exercise price in
£ per share

2.79
7.76
3.56
1.35

2.79

1.30

12.32

Number of
options

1,672,056
282,000
(30,000)
(548,855)

1,375,201

515,296

84

Keywords Studios plc 

Financial Statements 
 
 
17   Share Options continued
Summary by share option arrangement

Date of Option

Exercise Price

Outstanding at the beginning of the period
Granted
Lapsed
Exercised

Outstanding at the end of the period

Exercisable at 31 December 2018
Exercisable 2019
Exercisable 2020
Exercisable 2021
Exercisable 2022

12-Jul-13

01-Jun-15

10-May-16

15-May-17

18-May-18

Total

£1.20

£1.58

£2.54

£7.76

£17.10

285,311
–
–
(9,827)

275,484

275,484
–
–
–
–

636,816
–
(2,371)
(29,412)

180,074
–
(11,875)
(29,015)

273,000
–
(4,500)
–

–
591,000
(46,500)
–

1,375,201
591,000
(65,246)
(68,254)

605,033

139,184

268,500

544,500

1,832,701

403,988
201,045
–
–
– 

27,052
56,066
56,066
–
– 

–
89,500
89,500
89,500
–

–
–
181,500
181,500
181,500

706,524
346,611
327,066
271,000
181,500

The inputs into the Black-Scholes model, used to value the options are as follows:

Date of Option

12-Jul-13

01-Jun-15

10-May-16

15-May-17

18-May-18

Total

Weighted average share price (£)
Weighted average exercise price (£)
Fair value at measurement date (€)
Average expected life
Expected volatility
Risk free rates
Average expected dividends yield

£1.23
£1.20
€0.81
3 Years
36.12%
0.50%
1.00%

Weighted average remaining life of options in months

–

£1.64
£1.58
€0.56
3 Years
28.03%
0.90%
0.75%

2

£2.54
£2.54
€0.40
3 Years
27.17%
0.58%
0.55%

9

£7.74
£7.76
€1.13
3 Years
24.79%
0.16%
0.21%

17

£17.21
£17.10
€3.79
3 Years
35.87%
0.89%
0.10%

29

12

Expected volatility was determined by reference to KWS volatility. The expected life used in the model has been adjusted based  
on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

Long-term Incentive Plan Scheme
An alternative share plan was introduced to give awards to Directors and staff subject to outperforming the Numis Small Cap (excluding 
Investment Trusts) index in terms of shareholder return over a three-year period.

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

Summary by LTIP Arrangement

Outstanding at the beginning of the period
Granted
Lapsed
Exercised

Outstanding at the end of the period

Exercisable at the end of the period

Weighted average share price at date of exercise

2018

2017

Average 
exercise price in 
£ per share

0.01
0.01
0.01
0.01

0.01

0.01

17.50

Number of 
options

1,976,416
996,000
(102,398)
(192,551)

2,677,467

436,667

Average
exercise price in
£ per share

0.01
0.01
0.01
0.01

0.01

0.01

13.09

Number of
options

1,443,691
696,000
(47,621)
(115,654)

1,976,416

222,238

Annual Report and Accounts 2018

85

 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

17   Share Options continued

Date of Option

Exercise Price

Outstanding at the beginning 

of the period

Granted
Lapsed
Exercised

08-Jul-13

06-Jan-15

01-Jun-15

10-May-16

03-Oct-16

15-May-17

18-May-18

23-Jul-18

Total

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

£0.01

222,238
–
–
–

101,060
–
(11,198)
(89,862)

317,118
–
–
(102,689)

610,000
–
(15,000)
–

30,000
–
–
–

696,000
–
(32,000)
–

–
990,000
(44,200)
–

– 1,976,416
996,000
(102,398)
(192,551)

6,000
–
–

Outstanding at the end of 

the period

Exercisable at 31 December 2018
Exercisable 2019
Exercisable 2020
Exercisable 2021

222,238

222,238
–
–
–

–

–
–
–
–

214,429

595,000

30,000

664,000

945,800

6,000 2,677,467

214,429
–
–
–

–
595,000
–
–

–
30,000
–
–

–
–
664,000
–

–
–
–
945,800

–
–
–
6,000

436,667
625,000
664,000
951,800

Date of Option

08-Jul-13

06-Jan-15

01-Jun-15

10-May-16

03-Oct-16

15-May-17

18-May-18

23-Jul-18

Weighted average share price (£)
Weighted average exercise price (£)
Fair value at measurement date (€)
Average expected life
Expected volatility
Risk free rates

£1.23
£0.01
€0.62
3 Years
36.12%
0.50%

£1.43
£0.01
€1.10
3 Years
31.20%
0.58%

£1.64
£0.01
€1.40
3 Years
28.03%
0.90%

£2.54
£0.01
€1.73
3 Years
27.17%
0.55%

£4.15
£0.01
€2.06
3 Years
23.31%
0.08%

£7.74
£0.01
€4.96
3 Years
24.79%
0.16%

£17.21
£0.01
€11.82
3 Years
35.87%
0.89%

£18.56
£0.01
€12.90
3 Years
35.87%
0.80%

Weighted average remaining life of 

options in months

–

–

–

4

9

17

29

31

15

08-Jul-13

06-Jan-15

01-Jun-15

10-May-16

03-Oct-16

15-May-17

18-May-18

23-Jul-18

Total

LTIP’s vest on the third anniversary of the grant, if the performance criteria are met. LTIPs must be exercised before the seventh anniversary  
of the grant.

The options were valued using a Monte Carlo binomial model using the following inputs:

Expected volatility was determined by reference to KWS volatility. The expected life used in the model has been adjusted based on 
management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

As any dividends earned are to be re-invested into the business the impact of dividends has been ignored in the calculation of the LTIP share 
option charge.

18   Other Payables
Group

Current
Accrued expenses
Payroll taxes
Other payables (ii)
Deferred and contingent consideration (i)
Related party payable (note 22)

Non-current
Other payables
Deferred and contingent consideration (i)

86

Keywords Studios plc 

2018
€’000

16,671
2,338
3,890
18,249
5

41,153

5
1,057

1,062

2017
Restated  
(note 31)
€’000

15,229
1,530
2,986
2,425
9

22,179

16
1,217

1,233

Financial Statements 
 
 
 
 
18   Other Payables continued
Company

Current
Intercompany payable
Accrued expenses
Payroll taxes
Other payables
Deferred and contingent consideration (i)

Non-current
Intercompany payable
Deferred and contingent consideration (i)

(i)  The movement in deferred and contingent consideration during the financial year was as follows:

Group

Opening balance
Consideration settled by cash
Consideration settled by shares
Unwinding of discount (note 6)
Additional liabilities from current year acquisitions (notes 28, 29)
Fair value adjustment (note 5)
Translation adjustment

Company

Opening balance
Consideration settled by shares
Unwinding of discount

2018
€’000

4,572
784
66
13
–

5,435

568
–

568

2018
€’000

3,642
(1,603)
(1,000)
311
17,068
766
122

19,306

2018
€’000

971
(1,000)
29

–

2017
€’000

174
382
–
51
971

1,578

–
–

–

2017
Restated 
(note 31)
€’000

1,730
(298)
–
266
1,885
–
59

3,642

2017
€’000

860
–
111

971

In general, in order for contingent consideration to become payable, pre-defined profit and / or revenue targets must be exceeded. The valuation  
of contingent consideration is derived using data from sources that are not widely available to the public and involves a degree of judgement 
(Level 3 input in the fair value hierarchy). On an undiscounted basis, the Group may be liable for deferred and contingent consideration ranging 
from €0.6m to a maximum of €20.3m. A 10% movement in expected performance results, has no impact on the fair value of the contingent 
consideration, and hence there are no reasonably probable changes to the assumptions and inputs (including the discount rate), that would  
lead to a material change to the fair value of the total amount payable.

(ii) Other payables includes deferred income from contracts with customers of €312K (2017: €nil), which mainly comprise items invoiced prior to 
services being delivered. The movement in the year is comprised of transfers in and out as items are deferred and subsequently recognised 
as revenue.

Annual Report and Accounts 2018

87

 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

19   Employee Defined Benefit Plans
In line with statutory requirements in Italy and India we are required to maintain employee defined benefit termination payment schemes.

In Italy, on leaving employment, each employee is entitled to 1/13.5 of their final salary for each year of service.

In India, on retirement at age 60, each employee with over 5 years service is entitled to 15/26 of their last drawn monthly salary for each year 
of service.

At year end, the Group commissioned an actuarial valuation of the related liability, based on salaries, length of service and variables including 
employee turnover, estimated salary increases and the cost of capital.

The liabilities at year end are recorded as long term. The actuarial loss is recorded separately within other comprehensive income.  
The movements through the year are detailed:

Group

Opening liability Italy at 1 January
Liability India recognised 1 January 2018
Service cost*
Interest cost
Benefits paid
Actuarial (gain) / loss recorded

Closing liability at 31 December

2018
€’000

1,055
188
247
32
(117)
(27)

1,378

2017
€’000

826
–
199
11
(6)
25

1,055

*  Please note the comparative has been restated to reflect the current year presentation as the Directors have determined this presentation to be more meaningful.

The Directors have considered the key specific risk factors which the Group faces due to the employee defined benefit plans which are in place. 
Having fully considered all specific elements of these plans the Directors believe that the key issues faced are as follows:

•  The plan is currently 100% unfunded, there are no specific assets to meet the future liabilities as they fall due, as such there will be a cash 

flow impact as the liabilities must be met with current working capital as they fall due.

The Group has taken no specific actions to mitigate against these factors as due to the long-term nature of the plans it is expected that there 
will be no sudden financial impact on the Group’s results caused by any of these factors. A maturity profile of the obligation is not presented  
as the liability is not significant in the context of the Group. 

In 2019, the Group expects the costs of the employee benefit plan to be in line with current year levels, as staff levels in the Italian operations 
stay stable.

The actuarial valuation is based on the Projected Unit Credit Method, in line with IAS 19.

Actuarial valuations
Defined benefit obligations
Future service liability

Value of accrued benefits*

2018
€’000

1,378
3,214

4,592

2017
Restated 
€’000

1,055
2,977

4,032

*  Please note the comparative has been restated to reflect the current year presentation as the Directors have determined this presentation to be more meaningful.

Cost for year
Service cost
Interest cost
Actuarial (gain) / loss

Actuarial (gain) / loss
Change due to experience
Change due to demographical assumptions
Change due to financial assumptions

88

Keywords Studios plc 

247
32
(27)

252

2
(38)
9

(27)

199
11
25

235

17
30
(22)

25

Financial Statements 
 
19   Employee Defined Benefit Plan continued
Assumptions Underlying the Actuarial Valuations and Sensitivities of the Assumptions
For the actuarial valuations the following demographic and economic and financial assumptions were applied.

Demographic Assumptions in respect of Italy, representing 84% of the overall liability
•  The probabilities of death were derived from the population demographics by age and sex, as recorded by the relevant Government 

Statistics Offices and reduced by 25%, while other key inputs were taken from relevant life assurance statistics.

•  Certain inputs were estimated by management including

 - Employee attrition rates at 5.71% per annum.
 - Cash advances estimated on the basis of company history of 2.42% incidence of advance per annum and a drawdown rate equal to 57.25%.

2018

2017

Economic & Financial Assumptions

Salary increase
Inflation
Discount rate

Key Statistics

Staff (number)
Average age (years)
Average service (years)
Average defined benefit per staff (€)
Average salary for defined benefit (€)

Interest Rate Sensitivities

-0.25%
0.25%
Mortality Rate Sensitivities

-0.025%
0.025%
Staff Turn Over Rate Sensitivities

-0.50%
0.50%
Staff Salary Increases Rate Sensitivities

-0.50%
0.50%

3.08%
2.18%
2.43%

558
31.5
3.4
2,301
8,647

1,456
1,308

1,379
1,378

1,389
1,369

1,370
1,390

2.76%
1.70%
1.54%

98
39.3
4.5
8,595
34,438

1,136
983

1,056
1,055

1,067
1,045

1,029
1,084

Annual Report and Accounts 2018

89

 
 
 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

Capital Management, Loans and Borrowings

20  
(i)  Loans & Borrowings
Group

Expiry within 1 Year
Expiry between 1 and 2 years
Expiry over 2 years

2018
€’000

40,071
–
230

40,301

2017
€’000

18,943
31
306

19,280

In 2017, the Company had a facility in place with Barclays Bank which allowed financing of up to €25m of which €18.25m was drawn down at 
31 December 2017. In 2018 the Company entered into a new Syndicated Bank revolving credit facility (‘RCF’), completely replacing the existing 
facility. This transaction has been accounted for as an extinguishment of a financial liability under IFRS 9, along with the recognition of a new 
liability with the new lenders. There was no significant difference between the carrying value of the financial liability at the time of 
extinguishment and the settlement value of the loan. 

The RCF allows financing of up to €75 million, with an option to increase this by €30m to a total of €105 million. The RCF extends to June 2021, 
with an option to extend this maturity date by a further 2 years.

As part of the facilities agreement, there are charges over the assets of the major subsidiaries of the Group and lenders require the Group to 
monitor and report interest cover and leverage ratios. Throughout the period, both ratios were well within permitted levels. Non-compliance 
with terms of the facilities agreement could result in lenders refusing to advance more funds, or in the worst case, calling in outstanding loans.

There were a number of drawdowns during the year to fund new acquisitions. Towards the end of 2018, excess funds of €10.1m were used to 
make a partial repayment of outstanding loans. As at 31 December 2018 the Group had €40 million outstanding, at a rate based on a margin 
over EURIBOR, plus a separate margin charged for the unutilised facility.

Loans owed by Enzyme at the end of 2017 of €0.4m reduced to €0.3m during 2018. Amounts owed by Sperasoft Inc. at the end of 2017 
amounting to €0.6m were repaid during 2018.

Loans and borrowings (classified as financial liabilities under IFRS 9), are held at amortised cost. Interest expenses which are calculated using 
the effective interest method, are disclosed in note 6.

The currencies of these loans are as follows:

Group

Euro
Canadian Dollars
US Dollars

Company

Euro

(ii) Capital management
Group

Loans and borrowings
Less: cash and cash equivalents

Net debt / (net cash) position

Total equity
Net debt / (net cash) to capital ratio (%)

2018
€’000

40,000
301
–

40,301

2018
€’000

40,000

40,000

2017
€’000

18,301
347
632

19,280

2017
€’000

18,250

18,250

2018
€’000

40,301
(39,871)

430

192,375
0.2%

2017
€’000

19,280
(30,374)

(11,094)

161,012
-6.9%

The Group manages capital by monitoring debt to capital and net debt ratios. This debt to capital ratio is calculated as net debt to total equity.  
Net debt is calculated as total debt (as shown in the consolidated statement of financial position) less cash and cash equivalents. The liquidity risk 
and cash management for the Group is managed centrally by the Group treasury function. The Board receives projections on a monthly basis as well 
as information regarding cash balances. The Group’s strategy is to preserve a strong cash base and secure access to finance at reasonable cost by 
maintaining a good credit rating.

90

Keywords Studios plc 

Financial Statements 
 
 
Investment in Subsidiaries

21  
Company

2018
€’000

2017
€’000

30,670

30,659

The results and financial position of all the subsidiaries are included in the consolidated statements.

Details of the Company and Group’s subsidiaries as at 31 December 2018 are set out below:

Name

Country of
incorporation

Keywords International Ltd
Keywords International 

Ireland
Japan

Co Ltd

Keywords International Inc
KW Studios Limited

USA
UK

Liquid Violet Ltd
Keywords Studios QC-

Games Inc. (Formerly 
Babel Games Services Inc.)

UK
Canada 

(Quebec)

Babel Media USA Inc
Babel Media India Private 

USA
India

Limited

Date of
incorporation /
acquisition

13-May-98
30-Nov-10

26-Sep-12
29-May-13

19-Jan-14
17-Feb-14

17-Feb-14
17-Feb-14

Babel Media Ltd
Keywords International 

UK
Singapore

18-Feb-14
24-Apr-14

Proportion of 
voting rights and 
ordinary share 
capital held

Registered office

100% Whelan House, South County Business Park, Dublin 18, Ireland.
100% 5F, Aoba No.1 Bldg. 2-3-1 Kudanminami, Chiyoda, Tokyo,

102-0074 Japan

100% 18300 Redmond Way, Suite 120, Redmond, WA 98052
100% 201 Temple Chambers, 3-7 Temple Avenue, London,

England, EC4Y 0DT

100% Bryant House Bryant Road, Strood, Rochester, Kent, ME2 3EW
100% 1751 Richardson, suite 8400, Montréal, Québec,

Canada H3K1G6

100% 1751 Richardson Office 8400, Montreal, Canada, H3K 1G6
100% 3rd floor, Vardhman Orchard Plaza, Plot No 4, LSC,

West Enclave, Pitampura, New Delhi, 110034, India
100% Fifth Floor, 6 St. Andrew Street, London, EC4A 3AE
100% 20 Kallang Avenue, #06-6A, Lobby B, Pico Creative Centre,

Singapore 339411

Italy

08-May-14

100% Via Egadi 2, Milano, MI, 20144, Italy

USA
USA

08-May-14
08-May-14

100% 350 N. Glenoaks Blvd., Suite 305, Burbank, CA 91502, USA
100% 350 N. Glenoaks Blvd., Suite 305, Burbank, CA 91502, USA

Pte. Limited

Keywords Studios Italy 
S.R.L. (Formerly Binari 
Sonori S.R.L)

Binari Sonori America, Inc
Binari Sonori Audio 
Productions LLC

Lakshya Digital Private 

India

10-Oct-14

100% 3rd floor, Vardhman Orchard Plaza, Plot No 4, LSC,

Limited

West Enclave, Pitampura, New Delhi, 110034, India

Edugames Solutions Private 

India

10-Oct-14

100% D – 3/C, Munirka Flats, New Delhi – 110067

Limited

Lakshya Digital Singapore 

Singapore

10-Oct-14

100% 20 Kallang Avenue, #06-6A, Lobby B, Pico Creative Centre,

Pte. Ltd

Keywords Studios QC-Tech 
Inc. (Formerly Alchemic 
Dream Inc.)

Canada 

(Quebec)

06-Jan-15

100% 1751 Richardson Street Suite 8400 Montreal QC H3K 1G6

Singapore 339411

Canada

Keywords International 

Spain

09-Jan-15

100% Passeig de Gràcia 49, 1er2a, 08007 Barcelona, Catalonia, Spain

Barcelona SL

Keywords do Brasil 

Brazil

18-Jan-15

100% Av. Churchill, 109 – Sala 204 – Centro, Rio de Janeiro-RJ,

Localizacao e Traducao 
Ltda (Formerly Reverb 
Localizacao-Prearacao de 
Documentos Ltda)
Keywords (Shanghai) 

Information Technology 
Ltd

Keywords Studios Spain 
SLU (Formerly Kite 
Team SL)

Kite Team Mex S.de R.L. de. 
CV (Currently in process of 
changing name to 
Keywords Studios Mexico, 
S. DE R.L.DE C.V.)

Brazil CEP: 20020-050

China

02-Apr-15

100% 142 Room, Building 7, No.311 Jin Gao Road,

Pudong New District, Shanghai

Spain

16-Jul-15

100% Julián Camarillo 6A, 3B, 28037 Madrid, Spain

Mexico

16-Jul-15

100% Av. Insurgentes Sur 1853, Guadalupe Inn, 

01020 Ciudad de México, CDMX Mexico

Liquid Development LLC

USA

20-Aug-15

100% 411 SW 2nd Ave #300, Portland, OR 97204, USA

Annual Report and Accounts 2018

91

 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

21  

Investment in Subsidiaries continued

Name

Keywords Asia Private Ltd 
(Formerly Ankama Asia 
Pte Ltd)

Country of
incorporation

Date of
incorporation /
acquisition

Proportion of 
voting rights and 
ordinary share 
capital held

Registered office

Singapore

22-Mar-16

100% 20 Kallang Avenue #06-6A, Lobby B Pico Creative Centre

Singapore 339411

Synthesis Deutschland 

Germany

12-Apr-16

100% Holstenkamp 46 A, Bahrenfeld, 22525 Hamburg, Germany

GmbH

Sillabit S.R.L
Synthesis Global Solutions 

Italy
Switzerland

12-Apr-16
12-Apr-16

100% Via Marco D’Oggiono, 12, Milano (MI) 20123, Italy
100% Corso Elvezia 16, 6900 Lugano, Ticino, Switzerland

SAS

Keywords Studios France 

France

08-Jun-16

100% 11 rue Torricelli, 75017 Paris, France

SAS (Formerly Keywords 
International SAS)
Player Research Ltd

Keywords Studios QC-

Interactive Inc.

SPOV Ltd
Xloc Inc.
GameSim Inc.
Strongbox Ltd

Red Hot Software 
(Shanghai) Ltd
Red Hot Software 
(Zhengzhou) Ltd
Eastern New Media 

Limited

UK

26-Oct-16

100% 2nd Floor, Claremont House, 95 Queens Road, Brighton,

Canada 

(Quebec)

UK
USA
USA
Seychelles

China

China

16-Nov-16

100% 1751 Richardson Street Suite 8400 Montreal QC H3K 1G6

England, BN1 3XE

Canada

17-Feb-17
10-May-17
17-May-17
22-May-17

100% 205-209 Hackney Road, London, England, E2 8JL
100% 712 Presnell Court, Raleigh, NC 27615-1240, USA
100% 12000 Research Parkway, Suite 436, Orlando, FL 32826, USA
100% Suites 103, 106 and 107 Premier Building, Victoria,

Mahe, Seychelles

22-May-17

100% Dong Ti Yu Hui Road #860, Building 5, 4th Floor, Shanghai, China

22-May-17

100% Room 207, 11th Floor, Building No. 3, No. 57 Ke Xue Da Dao,

Zheng Zhou, He Nan, China

Hong Kong

22-May-17

100% Flat/Rm 4304, 43F, China Resources Building, 26 Harbour Road,

Wanchai, Hong Kong

PT Limitless Indonesia
Around the Word GmbH
d3t Ltd

Indonesia
Germany
UK

22-May-17
28-Jul-17
19-Oct-17

100% JI. Timoho II, No. 32, Yogyakarta,
100% Rosenstrasse 2, D-10178 Berlin
100% 201 Temple Chambers, 3-7 Temple Avenue, London, England,

EC4Y 0DT

Keywords US Holdings Inc

USA

23-Oct-17

100% 1209 Orange Street, Wilmington, New Castle County, Delaware

Keywords Canada Holdings 

Canada 

27-Oct-17

100% 1751 Richardson Street Suite 8400 Montreal QC H3K 1G6

Inc. (Formerly Volt 
Canada Inc.)

(Quebec)

Canada

Keywords Studios BC Inc. 

Canada (BC)

27-Oct-17

100% 400-725 Granville Street, Vancouver, BC V7G 1G5, Canada

19801, USA.

(Formerly VMC Volt 
Information Sciences 
BC Inc.)

VMC Consulting Corporation USA

27-Oct-17

100% 11611 Willows Road NE, Redmond, WA 98052, United States of

Sperasoft Poland Spólka z.o.o. Poland
Russia
Sperasoft Studios LLC
USA
Sperasoft Inc
Ireland
Keywords Studios Ltd
UK
Keywords UK Holdings 

Limited

Keywords Ventures Limited UK
Cord World Wide Spain, SL
Laced Music Ltd

Spain
UK

13-Dec-17
13-Dec-17
13-Dec-17
27-Mar-18
28-Mar-18

06-Apr-18
09-Apr-18
09-Apr-18

America

100% Ul. Na Kozłówce 27, 30-664 Kraków, Poland
100% 196084, Russia, Saint-Petersburg, Kievskaya street, 5 – building
100% 1013 Centre Road, Suite 403-B, Wilmington, DE 19805, USA
100% Whelan House, South County Business Park, Dublin 18, Ireland.
100% 201 Temple Chambers, 3-7 Temple Avenue, London, England,

EC4Y 0DT

100% 8 Clifford Street, London, United Kingdom, W1S 2LQ
100% Avenida Concha Espina 39 B28016, Madrid, Spain
100% 201 Temple Chambers, 3-7 Temple Avenue, London, England,

EC4Y 0DT

Cord Worldwide Ltd

UK

09-Apr-18

100% 201 Temple Chambers, 3-7 Temple Avenue, London, England,

Cord Artists Management 

UK

09-Apr-18

100% 12-14 Denman Street, London, England, W1D 7HJ

EC4Y 0DT

Limited

Paleblue Limited
Fire Without Smoke Ltd
Fire Without Smoke Inc.

UK
UK
USA

92

Keywords Studios plc 

09-Apr-18
30-May-18
29-May-18

100% 12-14 Denman Street, London, England, W1D 7HJ
100% 98 Chingford Mount Road, South Chingford, London, E4 9AA
100% 12701 Marblestone Drive, Suite 330, Woodbridge, Virgina,

22192 USA

Financial Statements21  

Investment in Subsidiaries continued

Name

Blindlight LLC
Snowed In Studios, Inc

Studio Gobo Limited

Bitsy SG Limited

Electric Square Limited

Alset Ltd

Itsy SGD Limited

d3t Development Ltd

The TrailerFarm Limited

Country of
incorporation

USA
Canada 

(Ontario)

Date of
incorporation /
acquisition

11-Jun-18
19-Jul-18

Proportion of 
voting rights and 
ordinary share 
capital held

Registered office

100% 8335 Sunset Blvd. West Hollywood, CA 90069 USA
100% 400 – 981 Wellington Street West Ottawa, Ontario

K1Y 2Y1 Canada

UK

UK

UK

UK

UK

UK

UK

20-Aug-18

100% Unit 8 Hove Business Centre, Fonthill Road, Hove, East Sussex,

BN3 6HA

20-Aug-18

100% Unit 8 Hove Business Centre, Fonthill Road, Hove, East Sussex,

United Kingdom, BN3 6HA

20-Aug-18

100% Unit 8 Hove Business Centre, Fonthill Road, Hove, East Sussex,

England, BN3 6HA

20-Aug-18

100% Unit 8, Hove Business Centre, Fonthill Road, Hove, United

Kingdom, BN3 6HA

20-Aug-18

100% Unit 8, Hove Business Centre, Fonthill Road, Hove, United

Kingdom, BN3 6HA

30-Aug-18

100% 201 Temple Chambers, 3-7 Temple Avenue, London, England,

EC4Y 0DT

18-Sep-18

100% The Old Casino, 28 Fourth Avenue, Hove, East Sussex, BN3 2PJ

Post acquisition the Group reviews entities acquired to streamline activities and close any dormant entities acquired. Re-structuring details are 
set out below:

Name

Country of
Incorporation

Date of
incorporation /
acquisition

Proportion of 
voting rights 
and ordinary 
share capital 
held

Re-structuring details

Date of
re-structuring

Maximal Studio Audiovisuais Ltda

Brazil

22-Mar-18

100% Merged into Keywords do Brasil Localizacao

20-Sep-18

Keywords International Corporation Inc.
Volta Creation Inc.
Global Video Games Services Inc.
La Marque Rose SARL
AsRec SAS
Dune Sound SAS
Around the Word SAS
GVGS Europe SARL

Canada
Canada
Canada
France
France
France
France
France

22-Dec-10
28-Jul-16
16-Nov-16
04-Aug-17
28-Jul-17
28-Jul-17
28-Jul-17
16-Nov-16

e Traducao Ltda

100% Merged into Keywords Canada Holdings Inc.
100% Merged into Keywords Canada Holdings Inc.
100% Merged into Keywords Canada Holdings Inc.
100% Merged into Keywords Studios France SAS
100% Merged into Keywords Studios France SAS
100% Merged into Keywords Studios France SAS
100% Merged into Keywords Studios France SAS
100% Dissolved

01-Jan-19
01-Jan-19
01-Jan-19
04-Oct-18
31-Aug-18
30-Nov-18
30-Nov-18
26-Dec-18

22   Related Parties and Shareholders
Italicatessen Limited, a company registered in Ireland is related by virtue of a common significant shareholder. P.E.Q. Holdings Limited is 100% 
owner of Italicatessen Limited. At 31 December 2018, P.E.Q. Holdings Limited owned 6.3% (2017: 6.5%) of the Company. In addition, Mr. Giorgio 
Guastalla is a Director of Italicatessen Limited, P.E.Q. Holdings Limited and the Company, and owns, or controls, 90% of the share capital of P.E.Q. 
Holdings Limited.

The following transactions arose with Italicatessen Limited, which provides canteen services to Keywords International Limited, on an arms 
length basis:

Operating Expenses
Canteen charges

The following are year-end balances owing by the Group:

Italicatessen Limited

2018
€’000

44

44

2018
€’000

5

5

2017
€’000

57

57

2017
€’000

9

9

The Company paid the following amounts, on an arms length basis, to Mr. Giorgio Guastalla, Director of the Company, and shareholder of P.E.Q. 
Holdings Limited, in respect of rent on premises occupied by employees of the Group in Dublin.

Annual Report and Accounts 2018

93

 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

22   Related Parties and Shareholders continued

Operating Expenses
Rental payment

The details of key management compensation (being the remuneration of the Directors) are set out in note 10.

As at 31 December 2018 and 2017, the Company had amounts receivable from its subsidiaries as follows:

Company

Receivables from subsidiaries related to investment in acquisitions
Receivables from subsidiaries relating to trading activities

Company

Company Short Term
Company Long Term

2018
€’000

22

22

2017
€’000

22

22

2018
€’000

175,509
1,600

2017
€’000

117,732
14,624

177,109

132,356

2018
€’000

1,600
175,509

177,109

2017
€’000

129,056
3,300

132,356

23   Financial Instruments and Risk Management
Interest Rate Risk
Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. The Group’s income 
and operating cash flows are substantially independent of changes in market interest changes. The management monitors interest rate 
fluctuations on a continuous basis and acts accordingly.

Where the Group has a significant amount of surplus cash, it invests in higher earning interest deposit accounts.

Due to interest rate conditions, the interest rates for short-term deposits are at similar levels to those achieved for longer-terms. The Group  
is not unduly exposed to market interest rate fluctuations, and no interest rate sensitivity analysis has been presented as a result.

Credit Risk
The Group’s main financial assets are cash and cash equivalents, as well as trade and other receivables, which represent the Group’s maximum 
exposure to credit risk in connection with its financial assets.

Credit risk arises when a failure by counterparties to discharge their obligations could reduce the amount of future cash inflows from financial 
assets on hand at the reporting date. Credit risk arising in the context of the Group’s operations is not significant with the total bad debt 
provision at the balance sheet date amounting to 4.6% of gross trade receivables (2017: 1.5%), with the majority of the year over year increase 
attributable to one customer. Customer credit risk is managed at appropriate Group locations according to established policies, procedures  
and controls. Customer credit quality is assessed and credit limits are established where appropriate. Outstanding customer balances are 
regularly monitored and a review for indicators of impairment (evidence of financial difficulty of the customer, payment default, breach of 
contract etc.) is carried out at each reporting date. Significant balances are reviewed individually while smaller balances are grouped and 
assessed collectively. Receivables balances are unsecured and non-interest-bearing. The trade receivables balances disclosed comprise  
a large number of customers spread across the Group’s activities and geographies with balances classified as “Not past due” representing 74% 
of the total trade receivables balance at the balance sheet date (2017: 61%). Trade and other receivables are carried on the statement of 
financial position net of bad debt provisions.

Group Treasury manage bank balances centrally, and monitors the credit rating and stability of the institutions the Group banks with.

94

Keywords Studios plc 

Financial Statements 
23   Financial Instruments and Risk Management continued
The ageing of trade receivables that are past due but not impaired can be analysed as follows:

Group

At 31 December 2018
At 31 December 2017

Total
€’000

Not past due
€’000

1-2 months 
overdue
€’000

More than 2 
months past due
€’000

37,019
27,473

27,504
16,713

7,996
9,126

1,519
1,634

A provision for doubtful debtors is included within trade receivables and can be reconciled as follows:

Provision at the beginning of the year
Impairment of financial assets (trade receivables) charged to administration expenses
Foreign exchange movement in the year
Utilised

Provision at end of the year

2018
€’000

418
2,055
(30)
(726)

1,717

2017
€’000

468
3
–
(53)

418

Trade receivables loss allowance is estimated using a practical expedient to arrive at lifetime expected credit losses. Overdue receivables  
are evaluated to calculate an expected credit loss using a historical credit loss experience of 0.5% (2017: nil). Taking into account internal and 
external information, the historical credit loss experience may be adjusted where it is determined that there has been a significant increase in 
credit risk. Where there is evidence that a receivable is credit impaired, the impairment is recognised immediately, and impaired balances are 
removed from the expected credit loss calculation.

Trade receivables gross
Credit impaired
Expected credit losses

At 31 December 2018

Trade receivables gross
Credit impaired
Expected credit losses

At 31 December 2017

Total
€’000

Not past due
€’000

1-2 months 
overdue
€’000

39,074
(1,872)
(183)

37,019

27,891
(418)
–

27,473

27,874
(234)
(136)

27,504

16,713
–
–

16,713

8,586
(551)
(39)

7,996

9,126
–
–

9,126

More than
2 months
past due
€’000

2,614
(1,087)
(8)

1,519

2,052
(418)
–

1,634

Related party receivables of €nil were past due at 31 December 2018 (2017: €nil).

Company
As presented in note 22, receivables from subsidiaries relating to investments in acquisitions, comprise term loans extended to subsidiaries, 
while receivables from subsidiaries relating to trading activities, comprise trading balances repayable on demand. Balances are analysed in 
terms of the risk profile of the subsidiary. A small number of balances were deemed to be technically credit impaired under IFRS 9, and an 
expected credit loss of €183K (2017: nil), was recognised in the period related to these receivables. Taking into account internal and external 
information, it was determined that a significant increase in credit risk had not occurred in the reporting period for the remaining receivables 
from subsidiaries. A 12 month expected credit loss of €nil (2017: €nil) was recognised in the period related to these receivables.

Currency Risk
Currency risk is the risk that the value of financial instruments will fluctuate due to changes in foreign exchange rates. The foreign exchange 
risk arises for the Group where assets and liabilities arise in a currency other than the functional currency of the entity.

The Group’s policy, where possible, is for Group entities to manage foreign exchange risk at a local level by matching the currency in which 
revenue is generated with the expenses incurred and by settling liabilities denominated in their functional currency with cash generated from 
their own operations in that currency. Where Group entities have liabilities denominated in a currency other than their functional currency (and 
have insufficient reserves of that currency to settle them), cash already denominated in that currency will, where possible, be transferred from 
elsewhere within the Group.

Annual Report and Accounts 2018

95

 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

23   Financial Instruments and Risk Management continued
Currency Risk continued
Over the course of the year the Group’s currency exposure has increased and diversified due to the addition of the newly-acquired subsidiaries. 
The Group is predominantly exposed to currency risk on the balances held within working capital across the Group and the exposure is 
concentrated in the movement of the Canadian Dollar, US Dollar and Sterling against the Euro. The effect of a strengthening and weakening  
of 10% in those currencies against the Euro at the reporting date on the working capital balances would, all other variables held constant, have 
resulted in the following pre-tax profit / (loss) impact for the year:

US Dollar to Euro
Canadian Dollar to Euro
Sterling to Euro

10% 
Strengthening
2018
€’000

10% 
Weakening
2018
€’000

10% 
Strengthening* 
2017
€’000

2,140
2,026
884

(1,946)
(1,842)
(803)

2,363
1,267
620

10% 
Weakening*
2017
€’000

(2,148)
(1,152)
(564)

*  Please note the comparatives have been amended to reflect current year presentation, as the Directors consider this presentation to be more meaningful.

Total Financial Assets and Liabilities
The carrying amount of the financial assets and liabilities shown in the Group and Company statements of financial position are stated  
at amortised costs, with the exception of contingent consideration held at fair value.

Liquidity Risk
Liquidity risk arises from the Group’s management of working capital and the financial charges on its debt instruments.

The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become due.

The following are the contractual maturities (representing undiscounted contractual cash flows) of the Group’s and Company’s financial liabilities:

Group

Year ended 31 December 2018

Trade payables
Deferred and contingent consideration (i)
Other payables
Loans and borrowings
Loan interest

Year ended 31 December 2017

Trade payables
Deferred and contingent consideration (i)
Other payables
Loans and borrowings
Loan interest

Company

Year ended 31 December 2018

Trade payables
Deferred and contingent consideration (i)
Other payables
Loans and borrowings
Loan interest

Year ended 31 December 2017

Trade payables
Deferred and contingent consideration (i)
Other payables
Loans and borrowings
Loan interest

Total
€’000

Within 1 year
€’000

7,142
19,306
22,909
40,301
55

7,142
18,249
22,904
40,071
55

Total
€’000

Within 1 year
€’000

7,310
4,468
19,770
19,280
80

7,310
3,251
19,754
18,943
80

1-2 years
€’000

–
1,057
5
–

1-2 years
€’000

–
1,217
16
31

2-5 years
€’000

–

–
230

2-5 years
€’000

–

–
306

Total
€’000

Within 1 year
€’000

1-2 years
€’000

2-5 years
€’000

285
–
6,003
40,000
55

285
–
5,435
40,000
55

–
–
–
–

–
–
568
–

Total
€’000

Within 1 year
€’000

1-2 years
€’000

2-5 years
€’000

215
971
607
18,250
80

215
971
607
18,250
80

–
–
–
–

–
–
–
–

Deferred and contingent consideration at 31 December 2018 has arisen on business combinations, and is based on set amounts to be paid in 
the future to sellers under share purchase agreements.

96

Keywords Studios plc 

Financial Statements 
24   Operating Lease Commitments
The Group occupies a portfolio of leased properties. The terms of property leases vary from country to country, although they all tend  
to be tenant repairing with rent reviews every two to five years and typically have a five year break clause, with options to renew. 

The total future value of the minimum lease payments is as follows:

Group

Not later than one year
Later than one year and not later than five years
Later than five years

2018
€’000

6,557
8,882
1,451

16,890

2017
€’000

4,561
10,708
4,793

20,062

25   Finance Lease Commitments
The Group leases computer equipment and office telephone systems. Such assets are generally classified as finance leases, as the lease term 
equates to the estimated useful economic life of the assets concerned, and often the Group has the right to purchase the assets outright at the 
end of the minimum lease term by paying a nominal amount. As the carrying value of assets under finance lease commitments are negligible, 
the net book value of the assets is not disclosed. 

The total future value of the minimum lease payments is as follows:

Group

2018
Not later than one year
Later than one year and not later than five years
Later than five years

2017
Not later than one year
Later than one year and not later than five years
Later than five years

Minimum lease 
payments
€’000

Interest
€’000

Present value
€’000

5
–
–

5

25
20
–

45

–
–
–

–

1
4
–

5

5
–
–

5

24
16
–

40

Annual Report and Accounts 2018

97

 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

26   Deferred Tax
Details of the deferred tax assets and liabilities, and amounts recognised in the profit or loss are as follows:

Accelerated capital allowances
Defined benefit termination payments
Available losses
Rent free period provisions
Fixed asset tax base versus accounting book value
Deferred tax related to multimedia tax credits
Deferred tax arising on items deductible on a paid basis
Deferred tax arising on intangibles

Net tax assets / (liabilities)

Impact of change in tax rates
Prior year (over) / under provision

Total (credited) / charged to Income Statement

Accelerated capital allowances
Defined benefit termination payments
Available losses
Rent free period provisions
Fixed asset tax base versus accounting book value
Deferred tax related to multimedia tax credits
Other temporary differences
Deferred tax arising on intangibles

Net tax assets / (liabilities)*

Impact of change in tax rates
Prior year (over) / under provision

Total (credited) / charged to Income Statement

Asset
2018
€’000

–
66
875
30
558
–
1,438
–

2,967

–
–

–

Asset
2017
€’000

–
32
237
17
258
–
581
81

1,206

–
–

–

Liability
2018
€’000

1
–
–
–
71
2,468
155
5,793

8,488

–
–

–

Liability
2017
€’000

1
–
–
–
139
2,284
112
5,259

7,795

–
–

–

(Credited) / 
charged to 
Income 
Statement 
2018
€’000

1
(3)
40
4
(100)
(112)
(415)
(1,448)

(2,033)

(4)
(364)

(2,401)

(Credited) / 
charged  
to Income 
Statement  
2017
€’000

1
(2)
(162)
13
(33)
132
(225)
(700)

(976)

(149)
94

(1,031)

Net
2018
€’000

(1)
66
875
30
487
(2,468)
1,283
(5,793)

(5,521)

–
–

–

Net
2017
€’000

(1)
32
237
17
119
(2,284)
469
(5,178)

(6,589)

–
–

–

*  Please note that the comparative has been re-classified to reflect the current year presentation as the Directors have determined this presentation to be more meaningful.

The deferred tax not recognised on available losses at the period end is €3.9m (2017: €3.1m).

27  

Investment in Associate

Opening balance
Investment in AppSecTest Limited
Post-acquisition changes in the Group’s share of net assets

2018
€’000

–
226
(66)

160

2017
€’000

–
–
–

–

In May 2018, the Group, through the newly established Keywords Ventures Ltd, invested £100k (€113k) in 15% of the share capital of 
AppSecTest Limited. Incorporated in the UK, AppSecTest is creating a cloud based automatic testing solution for mobile apps, including games 
(principally for GDPR compliance). A further investment of £100K (€113K) was made in September 2018 bringing the total investment to 30% 
of the share capital of the company. Under a shareholder agreement the Group is entitled to appoint one director to the board. Based on these 
factors, the Group consider that it has the power to exercise significant influence. 

98

Keywords Studios plc 

Financial Statements 
 
 
28   Business Combinations / Acquisitions Completed in the Current Year

Cord
€’000

Laced
€’000

Maximal
€’000

Fire 
Without 
Smoke
€’000

Blindlight
€’000

Snowed
In
€’000

Studio Gobo 
& Electric 
Square
€’000

The 
TrailerFarm
€’000

Total
€’000

Date of acquisition

09-Apr-18

09-Apr-18

22-Mar-18

30-May-18

11-Jun-18

19-Jul-18

20-Aug-18

18-Sep-18

Acquisition company jurisdiction

UK

UK

Brazil

UK

US

Canada

UK

UK

Book value of identifiable assets 

and liabilities

Property, plant & equipment
Intangible assets
Trade and other receivables – gross
Bad debt provision
Cash and cash equivalents
Trade and other payables

Net book value

Fair value adjustments
Identifiable intangible assets – 

customer relationships

Deferred tax liabilities

Total fair value adjustments

Total identifiable assets

Goodwill

Total consideration

% Share capital acquired
Satisfied by:
Cash
Deferred cash
Deferred cash contingent on 

performance

Shares to be issued

Total consideration transferred

Number of shares

79
362
1,135
–
1,803
(1,455)

1,924

2,163
(411)

1,752

3,676

2,377

6,053

100%

4,907
–

–
1,146

6,053

–
–
126
–
40
(224)

(58)

–
–

–

14
–
22
–
112
(271)

(123)

11
–
810
(268)
1,123
(419)

1,257

4
–
256
–
96
(128)

228

–
–

–

1,404
(267)

2,413
(511)

1,137

1,902

(58)

(123)

2,394

2,130

38
–
48
–
282
(122)

246

584
(159)

425

671

803
–
3,558
–
5,409
(1,404)

8,366

17
–
98
–
129
(51)

966
362
6,053
(268)
8,994
(4,074)

193

12,033

–
–

–

–
–

–

6,564
(1,348)

5,216

8,366

193

17,249

521

463

647

524

4,455

5,949

2,003

25,870

1,322

43,144

6,849

8,079

2,674

34,236

1,515

60,393

100%

100%

100%

100%

100%

100%

100%

320
–

–
143

463

345
–

179
–

524

4,726
–

574
1,549

3,097
–

3,655
1,327

1,822
109

17,015
1,033

–
743

11,164
5,024

925
–

354
236

33,157
1,142

15,926
10,168

6,849

8,079

2,674

34,236

1,515

60,393

Issued at the date of acquisition
Fixed amount agreed to be issued

–
65,550

–
8,194

–
–

–
77,006

–
64,521

–
37,983

–
254,529

–

–
11,070 518,853

Annual Report and Accounts 2018

99

 
 
 
 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

28   Business Combinations / Acquisitions Completed in the Current Year continued
Net cash outflow arising on acquisition

Cash
Less: cash and cash equivalent 

balances transferred

Net cash outflow – acquisitions

Related acquisition costs charged 

through to the Consolidated 
Statement of Comprehensive 
Income

Pre-acquisition revenue in H1
Pre-acquisition revenue in H2
Pre-acquisition revenue with 

Keywords Group

Post-acquisition revenue

Pro forma revenue

Pre-acquisition profit / (loss)  

before tax

Post-acquisition profit / (loss)  

before tax

Pro forma profit / (loss)  

before tax

Cord
€’000

4,907

(1,803)

3,104

104

1,721
–

–
2,864

4,585

Laced
€’000

320

(40)

280

20

47
–

–
510

557

93

(10)

(196)

(103)

36

26

Maximal
€’000

Blindlight
€’000

Snowed In
€’000

Fire 
Without 
Smoke
€’000

Studio Gobo 
& Electric 
Square
€’000

The 
TrailerFarm
€’000

Total 2018
€’000

345

4,726

3,097

1,822

17,015

925

33,157

(112)

(1,123)

(96)

(282)

(5,409)

(129)

(8,994)

233

3,603

3,001

1,540

11,606

796

24,163

8

243
–

(243)
180

180

82

319

138

1,653
–

–
2,641

4

1,139
–

–
2,653

57

1,013
–

–
1,210

388

7,286
2,064

–
8,195

39

534
331

–
662

758

13,636
2,395

(243)
18,915

4,294

3,792

2,223

17,545

1,527

34,703

238

820

(143)

325

4,065

246

4,896

785

420

2,878

243

5,305

401

1,058

642

745

6,943

489

10,201

The acquisitions made in the year are in line with the Group’s strategy to grow organically and by acquisition, as it selectively consolidates the 
highly fragmented market for video game services. The companies will bring additional talent, expertise and industry experience to Keywords’ 
client base. Being able to offer the additional services to our clients will further enhance our reputation as the leading provider of services to 
the global video games industry.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed of acquisitions in the year are set out in the  
table above. 

The main factors leading to the recognition of goodwill on the acquisitions are the presence of certain intangible assets in the acquired entities, 
which are not valued for separate recognition, such as:
•  The expertise and music industry experience in Cord & Laced.
•  The expertise in high end video game trailers and reputation within the industry in Fire Without Smoke.
•  The expertise in voiceover production, celebrity acquisition and rights management, game writing, music, sound design and motion capture 

in Blindlight.

•  The expertise and additional scale to Keywords’ new and growing video game development business in Snowed In and Studio Gobo & 

Electric Square.

•  The experience and expertise in producing trailers for the marketing and support of video games in The TrailerFarm.

The total amount of goodwill arising on business combinations completed in the current year, that is expected to be deductible for tax purposes 
was €nil.

100

Keywords Studios plc 

Financial Statements29   Business Combinations / Acquisitions completed in 2017

Spov Ltd.
€’000

XLOC
€’000

Gamesim
€’000

Red Hot
€’000

Around 
the Word
€’000

Asrec
€’000

Le 
Marque 
Rose
€’000

d3t
€’000

VMC
€’000

Sperasoft
€’000

Lola
€’000

Total
€’000

Restated

Restated

Date of acquisition

17-Feb-17

10-May-17

17-May-17

22-May-17

28-Jul-17 04-Aug-17 04-Aug-17

19-Oct-17

27-Oct-17

13-Dec-17

15-Dec-17

Acquisition Company 

Jurisdiction

Book value of identifiable 

assets and liabilities

Property, plant & equipment
Trade and other receivables  

– gross

Bad debt provision

Cash and cash equivalents

Trade and other payables

Corporation tax payable

Deferred tax liabilities

Loan

Net book value

Fair value adjustments
Identifiable intangible assets 
– customer relationships

Deferred tax liabilities

Total fair value adjustments

Total identifiable assets

Goodwill as reported
Measurement period 

adjustment (note 31)

Goodwill (restated)

Total consideration

UK

US

US

China

France

France

France

UK

US /
Canada

Russia / 

US Mexico

30

7

13

230

342

123

148

188

1,834

1,053

13

3,981

16
–
–
(139)
–
–
–

(93)

–
–

–

(93)

491

–

491

398

33
–
120
(73)
–
–
–

87

147
(59)

88

175

652

–

652

827

768
–
26
(353)
–
–
–

975
–
584
(356)
(64)
–
(0)

2,142
–
497
(2,067)
–
–
–

49
–
76
(115)
–
–
–

598
–
494
(504)
–
–
–

602 18,255
–
–
(3,192)
(150)
(1,408)

–
802
(678)
–
–
–

–

3,890
(944)
587
(2,710)
(86)
(46)
(1,022)

147
–
43
(118)
–
–
–

27,475
(944)
3,229
(10,305)
(300)
(1,454)
(1,022)

454

1,369

914

133

736

914 15,339

722

85

20,660 

–
–

–

1,465
(366)

651
(217)

1,099

434

–
–

–

–
–

–

– 13,245
(2,781)
–

3,454
(691)

– 10,464

2,763

–
–

–

18,962
(4,114)

14,848

454

2,468

1,348

133

736

914 25,803

3,485

85

35,508

3,828

2,513

3,495

577

1,293

2,886 32,128

18,206

784

66,853

–

–

–

–

–

–

–

(945)

–

(945)

3,828

2,513

3,495

577

1,293

2,886 32,128

17,261

784

65,908

4,282

4,981

4,843

710

2,029

3,800 57,931 20,746

869 101,416

% Share capital acquired

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Asset
Purchase

Satisfied by:

Cash

Equity instruments

Deferred cash (restated)

Shares to be issued (restated)

Total consideration 

transferred

Number of shares
Issued at the date of 

acquisition

Fixed amount agreed to be 

issued

351
–
47
–

643
184
–
–

2,888
1,394
–
–

3,514
–
–
1,467

2,500
–
1,543
800

610
100
–
–

2,029
–
–
–

3,127 57,931
–
–
–

673
–
–

16,733
–
–
4,013

405
–
295
169

90,731
2,351
1,885
6,449

398

827

4,282

4,981

4,843

710

2,029

3,800 57,931 20,746

869 101,416

–

–

19,134 151,725

–

–

9,534

– 42,368

–

–

222,767

–

– 160,842 66,262

–

–

–

– 252,248 10,106 489,458

Annual Report and Accounts 2018

101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes Forming Part of the Consolidated and Company Financial Statements 
continued

29   Business Combinations / Acquisitions completed in 2017 continued
Net cash outflow arising on acquisition

Spov Ltd.
€’000

351

XLOC
€’000

643

Gamesim
€’000

Red
Hot
€’000

Around the 
Word
€’000

2,888

3,514

2,500

Asrec
€’000

610

Le Marque 
Rose
€’000

d3t
€’000

VMC
€’000

Sperasoft
€’000

2,029

3,127

57,931

16,733

Lola
€’000

405

Total 2017
€’000

90,731

–

–

(120)

(26)

(584)

(497)

(76)

(494)

(802)

–

–

(321)

–

–

–

–

–

–

(587)

(43)

(3,229)

–

(405)

(726)

351

523

2,862

2,609

2,003

534

1,535

2,325 57,931 16,146

(43)

86,776

9

4

–

9

3

70

435

–

–

36

1,690

82

2

2,336

243

1,532

2,266

3,518

265

1,154

1,547

24,754

8,902

449

43,462

–

–

–

588

44

193

903

17,822

8,378

548

27,633

–
208

212

–
236

479

–
2,266

–
3,980

(575)
2,048

(43)
571

(189)
1,154

–
560

–
7,769

–
798

(997)
–

(1,804)
19,590

3,798

6,246

5,579

837

2,312

3,010 50,345 18,078

–

88,881

(10)

82

64

(203)

(114)

397

305

848

(313)

(32)

(151)

120

2,358

(1,007)

313

141

191

(7)

824

(34)

(213)

(32)

461

1,153

–

109

40

113

3,182

(1,041)

68

–

68

1,484

2,336

3,820

Cash
Less: cash and cash 

equivalent balances 
transferred

Settled in 2018 re 2017 

acquisitions

Net cash outflow – 

acquisitions

Related acquisition costs 
charged through to the 
Consolidated 
Statement of 
Comprehensive Income

Pre-acquisition revenue in 

2017 H1

Pre-acquisition revenue in 

2017 H2

Adjustment for pre-

acquisition trading with 
Keywords Group

Post-acquisition revenue

2017 Pro forma revenue

Pre-acquisition profit / 
(loss) before tax*

Post-acquisition profit / 

(loss) before tax*

Pro forma profit / (loss) 

before tax

*  Restated to exclude revenue from one contract that did not novate to VMC post acquisition and information that was not available when preparing the FY17 Annual Report.

The acquisitions made in the prior year are in line with the Group’s strategy to grow organically and by acquisition, as it selectively consolidates 
the highly fragmented market for video game services. The companies will bring additional talent, expertise and industry experience to 
Keywords’ client base. Being able to offer the additional services to our clients will further enhance our reputation as the leading provider  
of services to the global video games industry.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed of our acquisitions in the year are set out in the 
table above.

The main factors leading to the recognition of goodwill on the acquisitions are the presence of certain intangible assets in the acquired entities, 
which are not valued for separate recognition, such as:
•  Expertise in art services and reputation within the industry in Spov.
•  Expertise in localization processes and reputation within the industry in XLOC.
•  The expertise in simulation technology for the games industry in Gamesim.
•  Broader access to the Chinese pool of video game art talent, which is the largest in the world, and expertise in art service for the games 

industry in Red Hot.

•  Expertise in audio service for the games industry and reputation in the French entities.
•  A software development team with capabilities including HD re-mastering, porting, optimisation, rendering and game systems and 

reputation within the industry in d3t.

•  Expertise in art and engineering services for the games industry and reputation in Sperasoft.

The total amount of goodwill arising on business combinations completed in 2017, that is expected to be deductible for tax purposes was €nil.

102

Keywords Studios plc 

Financial Statements30   Supplementary Information to the Statement of Cash Flows
Group Movement on Loans

Balance at 1 January 2017
Cash flows:

Cash received via additional loans in the year
Repayment of loans

Non-cash flows

Amounts recognised on business combinations
Non-current transferred to current

Balance at 31 December 2017
Cash flows:

Cash received via additional loans in the year
Repayment of loans

Non-cash flows

Foreign exchange difference on Canadian loans
Non-current transferred to current

Balance at 31 December 2018

31   Measurement Period Adjustment
Group

As reported 31 December 2017
Measurement period adjustment

Restated 31 December 2017

Current
€’000

8,025

Non-current
€’000

345

10,250
(23)

632
59

18,943

31,850
(10,835)

6
107

40,071

–
–

51
(59)

337

(107)

230

Total
€’000

8,370

10,250
(23)

683
–

19,280

31,850
(10,835)

6
–

40,301

Deferred 
consideration 
€’000

4,468
(826)

3,642

Shares to be 
issued
€’000

11,739
(119)

Goodwill
€’000

109,007
(945)

11,620

108,062

Other payables 
(current)
€’000

23,005
(826)

22,179

Goodwill recognised on the acquisition of Sperasoft has been reduced by deferred cash consideration withheld of €826K and a reduction in 
shares to be issued of €119K under an acquisition agreement warranty claim, which occurred within the measurement period. 

Details of the restated purchase consideration and the restated goodwill are as follows:

Sperasoft Acquisition Accounting – extract

As reported 31 December 2017
Measurement period adjustment

Restated 31 December 2017

Deferred 
Consideration
€’000

Shares to be 
issued
€’000

826
(826)

–

4,132
(119)

4,013

Goodwill
€’000

18,206
(945)

17,261

Full details of the restated purchase consideration, the restated goodwill and the fair value of identifiable assets and liabilities acquired  
as measured at the acquisition date, together with the other disclosures relevant to the acquisition as reported, are presented in note 29. 

The 2017 Group comparatives have been restated in these financial statements to include the effect of the adjustments noted. Under 
paragraph 10(f) of IAS 1 Presentation of financial statements, this restatement would ordinarily require the presentation of a third consolidated 
statement of financial position as at 31 December 2017. However, as the restatement would have no significant effect on the statement  
of financial position as at that date, the Directors do not consider that this would provide useful additional information and, in consequence, 
have not presented a third consolidated statement of financial position due to the restatement of prior period business combinations. 

The Company statement of financial position as at 31 December 2017 has not been restated, as the restatement would have no significant 
effect on the statement of financial position as at that date. 

Annual Report and Accounts 2018

103

Notes Forming Part of the Consolidated and Company Financial Statements 
continued

32   Events after the Reporting Date
Acquisition of Sunny Side Up Creative Inc.
On 4 January 2019, Keywords Canada Holdings Inc. acquired the entire issued share capital of Sunny Side Up Creative Inc. (“Sunny Side Up”). 
Based in Quebec City, Canada, Sunny Side Up produces high quality marketing assets for game publishers and developers including game 
trailers, key art assets and motion graphic production. The total consideration for the acquisition is CAD$5.9m, of which CAD$4.75m was paid  
in cash on completion, CAD$0.35m will be paid 18 months after the acquisition (subject to certain conditions being met) and the balance of  
the consideration is to be met through the issue of 60,179 new ordinary shares in Keywords on the first anniversary of the acquisition and  
will then be subject to orderly market provisions for a further 12 months.

Acquisition of the GetSocial business and assets
On 18 February 2019, Keywords Studios Netherlands BV and Keywords International Limited acquired the assets and business of GetSocial B.V. 
(“GetSocial”) a company based in The Hague, Netherlands. GetSocial is a cloud-based software platform that provides a suite of functions that 
enable games developers to manage all social interactions between their games and their players plus their friends’ networks. GetSocial works 
with Android, iOS and Unity apps, and supports interactions on most social media and messaging platforms including Facebook, Instagram and 
WhatsApp. The total consideration for the acquisition is €170K paid in cash.

104

Keywords Studios plc 

Financial StatementsSupplementary Information

Alternative Performance Measures

The group reports certain alternative performance measures that are not required under IFRS. The group believes that these measures, in 
conjunction with our IFRS financial information, provide investors with meaningful understanding of the underlying financial and operating 
performance of the group. These measures are key for the ongoing assessment of performance by the board and management of the group.

The measures are used to:
•  Assess and monitor the underlying trends of our results of our operations
•  Explain the group performance to the investor analyst community
•  Set internal management targets

These measures can have limitations as analytical tools and therefore should not be considered in isolation, or as a substitute for IFRS measures. 
Other companies may calculate similarly named measures using different bases of calculations, and therefore they may not be comparable.

The principal measures used by the group, with reconciliations to reported IFRS measures as reported, are as follows:

Adjusted Operating Costs
This comprises administration expense as reported on the Consolidated Statement of Comprehensive Income, before non-operating costs 
including; share option costs, costs of acquisitions and integration, amortisation, depreciation, and including bank charges.

Calculation

Reference in Financial Statements

2018 
€’000 

2017 
€’000 

2016
€’000

Consolidated Statement of Comprehensive Income

73,123

38,650

25,219

Administrative expenses
Less non-operating costs
Share option expense
Costs of acquisition and integration
Amortisation of intangible assets
Non-controlling Interest
Depreciation
Bank charges

Adjusted operating costs

Consolidated Statement of Comprehensive Income
Consolidated Statement of Comprehensive Income
Consolidated Statement of Comprehensive Income

Note 5
Note 6

(4,129)
(5,296)
(6,872)
–
(5,316)
503

(1,426)
(3,016)
(3,038)
–
(2,730)
320

52,013

28,760

(686)
(1,316)
(1,629)
(61)
(1,803)
229

19,953

96,585

Revenue from contracts with customers

Consolidated Statement of Comprehensive Income

250,805

151,430

Adjusted operating costs  
as a % of revenue

20.7%

19.0%

20.7%

EBITDA
EBITDA comprises profit before taxation, adjusted for depreciation, amortisation, both interest income and expense, and exchange gains  
and losses.

Calculation

Reference in Financial Statements

Profit before taxation
Financing cost
Financing income
Depreciation
Amortisation
Bank charges

EBITDA

Consolidated Statement of Comprehensive Income
Note 6
Note 6
Note 5
Consolidated Statement of Comprehensive Income
Note 6

2018 
€’000 

22,094
1,316
(791)
5,316
6,872
(503)

2017 
€’000 

11,994
4,467
(26)
2,730
3,038
(320)

2016
€’000 

9,435
2,118
(94)
1,803
1,629
(229)

34,304

21,883

14,662

Adjusted EBITDA
Adjusted EBITDA comprises gross profit, less the adjusted operating costs, less the share of post-tax losses on the equity accounted associate.

Calculation

Reference in Financial Statements

Gross profit
Adjusted operating costs
Share of post-tax profits of equity 
accounted associates

Adjusted EBITDA

Revenue from contracts with customers
Adjusted EBITDA as a % of revenue

Consolidated Statement of Comprehensive Income
As above

Consolidated Statement of Comprehensive Income

2018 
€’000 

95,808
(52,013)

2017 
€’000 

55,085
(28,760)

2016
€’000 

36,678
(19,953)

(66)

–

– 

43,729

26,325

250,805
17.4%

151,430
17.4%

16,725

96,585
17.3%

Annual Report and Accounts 2018

105

Supplementary Information

Alternative Performance Measures 
continued

Adjusted Profit before Tax
Adjusted Profit before tax comprises adjusted EBITDA less interest and depreciation.

Adjusted profit before tax comprises profit before tax as reported on the Consolidated Statement of Comprehensive Income, before non-
operating costs including share option costs, costs of acquisitions and integration, amortisation, and foreign exchange gains and losses.

Calculation

Reference in Financial Statements

Adjusted EBITDA
Less non-operating costs;

Interest expense*
Interest received
Depreciation

Adjusted profit before tax

As above

Note 6
Note 6
Note 5

2018 
€’000 

 2017 
€’000 

2016
 €’000

43,729

26,325

16,725

(502)
–
(5,316)

(578)
26
(2,730)

(152)
94
(1,803)

37,911

23,043

14,864

Revenue from contracts with customers Consolidated Statement of Comprehensive Income

250,805 

151,430 

96,585 

Adjusted profit before tax  
as a % of revenue

15.1%

15.2%

15.4%

* The prior year comparative has not been re-classified to reflect current year presentation as the differences are not significant.

Adjusted Effective Tax Rate
The Adjusted effective tax rate is the tax expense as reported on the Consolidated Statement of Comprehensive Income, as a percentage of the 
adjusted profit before tax.

Calculation

Reference in Financial Statements

Adjusted profit before tax
Tax expense
Adjusted effective tax rate

As Above
Consolidated Statement of Comprehensive Income
Calculation; Tax expense / Adjusted profit before Tax

2018 
€’000 

37,911
7,191
19.0%

 2017 
€’000 

23,043
4,731
20.5%

2016
 €’000

14,864
3,223
21.7%

Adjusted earnings per share
The adjusted profit after tax comprises the adjusted profit before tax, less the tax expense as reported on the Consolidated Statement of 
Comprehensive Income.

The adjusted earnings per share comprises the adjusted profit after tax over the non-diluted weighted average number of shares as reported 
on note 8.

Calculation

Reference in Financial Statements

Adjusted profit before tax
Tax expense

Adjusted profit after tax

As Above
Consolidated Statement of Comprehensive Income

Denominator (weighted average number  
of equity shares)

Note 8

Adjusted earnings per share

Adjusted earnings per share % growth

Calculation; Adjusted profit after tax / weighted 
average number of shares

2018 
€’000 

37,911
(7,191)

30,720

 2017 
€’000 

23,043
(4,731)

18,312

2016
€’000

14,864
(3,223)

11,641

64,335,162

58,720,884

55,918,481

€ c per share

€ c per share

€ c per share

47.75 

53%

31.18 

51%

20.59 

62%

Return on Capital Employed (ROCE)
ROCE represents adjusted profit before tax, including pre acquisition profit and excluding interest expense, expressed as a percentage of the 
average total capital employed. As the group continue to make multiple acquisitions each year, the calculation adjusts the profit before tax  
and the capital employed as if all the acquisitions made during each year were made at the start of that year. 

Total adjusted profit before tax (continuing) therefore comprises adjusted profit before tax, plus the add backs of net interest costs and bank 
charges, plus pre-acquisition profits of current year acquisitions.

Capital employed represents equity as reported on the statement of financial position adding back cumulative amortisation of intangible assets 
and retirement benefits, acquisition related liabilities and adding the net borrowings.

106

Keywords Studios plc 

Return on Capital Employed (ROCE) continued

Calculation

Reference in Financial Statements

Adjusted profit before tax
Net interest cost*
Bank charges
Pre-acquisition profits of current year acquisitions

As Above
Note 6
Note 6
Notes 28 and 29

Adjusted profit before tax including pre-acquisition 
profit excluding interest expense

Total equity
Retirement benefits
Cumulative amortization on acquired Intangibles
Acquisition related liabilities
Borrowings
Cash and cash equivalents

Capital employed

Statement of Financial Position
Note 19
Note 12
Note 18
Note 20
Statement of Financial Position

2018  
€’000 

 2017 
€’000 

37,911
502
503
4,896

23,043
552
320
1,484

2016
€’000

14,864
152
229
2,040

43,812

25,399

17,285

192,375
1,378
12,786
19,306
40,301
(39,871)

161,012
1,055
5,734
3,642
19,280
(30,374)

66,704
826
2,934
1,730
8,370
(17,020)

226,275 160,349

63,544

Return on capital employed

Adjusted profit before tax including pre 
acquisition profit excluding interest expense / 
capital employed

19.4%

15.8%

27.2%

* The prior year comparative has not been re-classified to reflect current year presentation as the differences are not significant.

Like-for-Like revenue comparison at constant exchange rates
Like for like revenue at constant exchange rates is calculated by adjusting the prior year revenues comparison, by adding pre acquisition 
revenues for the corresponding period of ownership, as presented in the current year results, and applying consistent foreign exchange rates  
in both years.

Free Cash Flow
Free cash flow represents net cash flow provided by operating activities, plus income taxes paid, less capital expenditure. 

Calculation

Reference in Financial Statements

Net cash provided by operating activities
Income taxes paid
Acquisition of property, plant and equipment

Consolidated Statement of Cash Flows
Consolidated Statement of Cash Flows
Consolidated Statement of Cash Flows

Free cash flow before tax

2018 
€’000 

32,180
6,304
(9,440)

 2017 
€’000 

16,658
5,454
(3,803)

 2016 
€’000

14,822
2,129
(2,306)

29,044

18,309

14,645

Adjusted free cash flow
Adjusted free cash flow is a measure of cashflow adjusting for capital expenditure that is supporting growth in future periods as measured by 
capital expenditure in excess of maintenance capital expenditure and is represented by free cashflow before tax, plus capital expenditure in 
excess of depreciation.

Calculation

Free cash flow before tax
Capital expenditure in excess of depreciation –
Acquisition of property, plant & equipment
Depreciation

Reference in Financial Statements

As Above

2018 
€’000 

 2017 
€’000 

 2016 
€’000

29,044

18,309

14,645

Consolidated Statement of Cash Flows
Consolidated Statement of Cash Flows

9,440
(5,316)

3,803
(2,730)

2,306
(1,803)

Capital expenditure in excess of depreciation

Calculation: Depreciation less Capital Expenditure

4,124

1,073

503

Adjusted free cash flow

33,168

19,382

15,148

Adjusted cash conversion rate
Adjusted cash conversion percentage is the adjusted free cash flow as a percentage of the adjusted profit before tax: 

Calculation

Adjusted free cash flow
Adjusted profit before tax

Reference in Financial Statements

As Above
As Above

2018 
€’000 

 2017 
€’000 

 2016 
€’000

33,168
37,911

19,382
23,043

15,148
14,864

Adjusted cash conversion ratio

Free cash flow before tax & capex adjusted  
as a % of adjusted profit before tax

87%

84%

102%

Annual Report and Accounts 2018

107

Directors

Secretary

Registered Number

Registered Office

Auditors

Remuneration Consultants

Principal Bankers

Supplementary Information

Company Information

David Broderick
Andrew Day
Georges Fornay
Charlotta Ginman
Ross Graham
Giorgio Guastalla
David Reeves

Liam O’Donoghue

8548351

201 Temple Chambers
3-7 Temple Avenue
London
EC4Y 0DT

BDO
Registered Auditors
Beaux Lane House
Mercer Street Lower
Dublin 2

Mercer Kepler
Tower Place West
London
EC3R 5BU

Barclays Bank
27 Soho Square
London
W1D 3QR

HSBC Bank PLC
1 Grand Canal Square,
Grand Canal Harbour,
Dublin 2

Lloyds Bank PLC
25 Gresham Street,
London
EC2V 7HN

Citibank Europe Plc
1 North Wall Quay
Dublin 1

Nominated Adviser and Broker

Financial PR Adviser

Solicitors

Numis Securities Limited
The London Stock Exchange Building
10 Paternoster Square
London
EC4M 7LT

MHP Communications
6 Agar Street
London
WC2N 4HN

DWF LLP
20 Fenchurch Street
London
EC3M 3AG

108

Keywords Studios plc 

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Keywords Studios PLC
Whelan House
South Country Business Park
Dublin 18
Ireland

T: +353 190 22 730

www.keywordsstudios.com