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Magic Software Enterprises Ltd.

mgic · NASDAQ Technology
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FY2010 Annual Report · Magic Software Enterprises Ltd.
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SECURITIES AND EXCHANGE COMMISSION 
Washington D.C. 20549 
FORM 20-F 

OR 

⌧ 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2010 

OR 

(cid:133) 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from __________ to __________ 

(cid:133) 

SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of event requiring this shell company report 

OR 

Commission file number: 0-19415 

MAGIC SOFTWARE ENTERPRISES LTD. 
(Exact name of Registrant as specified in its charter 
and translation of Registrant’s name into English) 
Israel 
(Jurisdiction of incorporation or organization) 

5 Haplada Street, Or Yehuda 60218, Israel 
(Address of principal executive offices) 

Amit Birk; +972 (3) 538 9322; abirk@magicsoftware.com 
5 Haplada Street, Or Yehuda 60218, Israel 
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person 

Securities registered or to be registered pursuant to Section 12(b) of the Act: 

Title of each class 
Ordinary Shares, NIS 0.1 Par Value 

Name of each exchange on which registered
NASDAQ Global Select Market

Securities registered or to be registered pursuant to Section 12(g) of the Act: None 

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None 

Indicate the number of outstanding shares of each of the issuer's classes of capital or common stock as of the close of the period covered by the annual report: 

Ordinary Shares, par value NIS 0. 1 per share…………..35,909,606 (as of December 31, 2010) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

Yes (cid:133)  No ⌧ 

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934. 

Yes (cid:133)  No ⌧ 

  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
  
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for 
the past 90 days. 

Yes ⌧  No (cid:133) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files). 

Yes (cid:133)   No  (cid:133) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of accelerated filer and 
large accelerated filer in Rule 12b-2 of the Exchange Act. (Check one): 

Large accelerated filer (cid:133) 

Accelerated filer (cid:133)

Non-accelerated filer ⌧

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: 

U.S. GAAP ⌧ 

International Financial Reporting 
Standards as issued by the 
International Accounting 
Standards Board (cid:133)

Other (cid:133) 

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow: 

Item 17 (cid:133) Item 18 (cid:133) 

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 

Yes (cid:133) No ⌧ 

This annual report on Form 20-F is incorporated by reference into the registrant’s Registration Statements on Form S-8, File Nos. 333-13270, 333-

113552, 333-132221 and 333-149553. 

  
 
 
 
 
 
  
 
  
  
 
  
 
INTRODUCTION 

Magic Software Enterprises Ltd. develops, markets, sells and supports an application platform and business and process integration solutions and offers 
information technology, or IT, professional services.  Our products and services are available through a global network of regional offices, independent software 
vendors, or ISVs, system integrators, or SIs, distributors and value added resellers, or VARs, as well as original equipment manufacturers, or OEMs, and 
consulting partners in approximately 50 countries.  Our technology provides our partners and customers with the ability to develop business applications, leverage 
existing IT resources, enhance business agility, and focus on core business priorities to gain maximum return on their existing and new IT investments.  We are 
known for our metadata driven, code-free approach, allowing users to focus on business logic rather than technology requirements.  This approach forms the 
driving principle of both our uniPaaS application platform and our iBOLT business and process integration suites.  Our ordinary shares are listed on the 
NASDAQ Global Select Market under the symbol “MGIC” and are also traded on the Tel Aviv Stock Exchange. 

As used in this annual report, the terms “we,” “us,” “our,” and Magic mean Magic Software Enterprises Ltd. and its subsidiaries, unless otherwise 

indicated. 

We have obtained trademark registrations for Magic® in the United States, Canada, Israel, the Netherlands (Benelux), Switzerland, Thailand and the 

United Kingdom.  All other trademarks and trade names appearing in this annual report are owned by their respective holders. 

Our consolidated financial statements appearing in this annual report are prepared in U.S. dollars and in accordance with generally accepted accounting 

principles in the United States, or U.S. GAAP.  All references in this annual report to “dollars” or “$” are to U.S. dollars and all references in this annual report to 
“NIS” are to New Israeli Shekels. 

Statements made in this annual report concerning the contents of any contract, agreement or other document are summaries of such contracts, 
agreements or documents and are not complete descriptions of all of their terms.  If we filed any of these documents as an exhibit to this annual report or to any 
previous filling with the Securities and Exchange Commission, you may read the document itself for a complete recitation of its terms. 

This annual report on Form 20-F contains various "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as 
amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, as amended, with 
respect to our business, financial condition and results of operations.  Such forward-looking statements reflect our current view with respect to future events and 
financial results.  Statements which use the terms “anticipate,” “believe,” “expect,” “plan,” “intend,” “estimate” and similar expressions are intended to identify 
forward looking statements.  We remind readers that forward-looking statements are merely predictions and therefore inherently subject to uncertainties and other 
factors and involve known and unknown risks that could cause the actual results, performance, levels of activity, or our achievements, or industry results, to be 
materially different from any future results, performance, levels of activity, or our achievements expressed or implied by such forward-looking 
statements.  Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.  Except as required by 
applicable law, including the securities laws of the United States, we undertake no obligation to publicly release any update or revision to any forward looking 
statements to reflect new information, future events or circumstances, or otherwise after the date hereof.  We have attempted to identify significant uncertainties 
and other factors affecting forward-looking statements in the Risk Factors section that appears in Item 3D. “Key Information - Risk Factors.” 

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PART I 

ITEM 1. 
ITEM 2. 
ITEM 3. 

ITEM 4. 

ITEM 4 A. 
ITEM 5. 

ITEM 6. 

ITEM 7. 

ITEM 8. 

ITEM 9. 

ITEM 10. 

TABLE OF CONTENTS 

Selected Financial Data 
Capitalization and Indebtedness
Reasons for the Offer and Use of Proceeds
Risk Factors 

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
OFFER STATISTICS AND EXPECTED TIMETABLE
KEY INFORMATION 
A. 
B. 
C. 
D. 
INFORMATION ON THE COMPANY 
A. 
B. 
C. 
D. 

History and Development of the Company
Business Overview 
Organizational Structure 
Property, Plants and Equipment 

UNRESOLVED STAFF COMMENTS 

Major Shareholders 
Related Party Transactions 
Interests of Experts and Counsel

Directors and Senior Management
Compensation
Board Practices 
Employees 
Share Ownership 

OPERATING AND FINANCIAL REVIEW AND PROSPECTS
Operating Results 
A. 
Liquidity and Capital Resources
B. 
Research and Development, Patents and Licenses
C. 
Trend Information 
D. 
Off-Balance Sheet Arrangements
E. 
F. 
Tabular Disclosure of Contractual Obligations
DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
A. 
B. 
C. 
D. 
E. 
MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
A. 
B. 
C. 
FINANCIAL INFORMATION 
Consolidated Statements and Other Financial Information
A. 
B. 
Significant Changes 
THE OFFER AND LISTING 
A. 
B. 
C. 
D. 
E. 
F. 
ADDITIONAL INFORMATION 
Share Capital 
A. 
Memorandum and Articles of Association
B. 
Material Contracts 
C. 
Exchange Controls 
D. 
Taxation 
E. 
Dividends and Paying Agents 
F. 
Statement by Experts 
G. 
Documents on Display 
H. 

Offer and Listing Details 
Plan of Distribution 
Markets 
Selling Shareholders 
Dilution 
Expenses of the Issue 

ii

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ITEM 11. 
ITEM 12. 
PART II 
ITEM 13. 
ITEM 14. 
ITEM 15. 
ITEM 16. 
ITEM 16A. 
ITEM 16B. 
ITEM 16C. 
ITEM 16D. 
ITEM 16E. 
ITEM 16F. 
ITEM 16G. 
PART III 
ITEM 17. 
ITEM 18. 
ITEM 19. 
SIGNATURES 

Subsidiary Information 

I. 
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS
DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 
CONTROLS AND PROCEDURES 
RESERVED 

AUDIT COMMITTEE FINANCIAL EXPERT
CODE OF ETHICS 
PRINCIPAL ACCOUNTANT FEES AND SERVICES

EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 
CHANGES IN REGISTRANT’S CERTIFYING ACCOUNTANT
CORPORATE GOVERNANCE 

FINANCIAL STATEMENTS 
FINANCIAL STATEMENTS 
EXHIBITS 

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ITEM 1. 

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

Not applicable. 

ITEM 2.  OFFER STATISTICS AND EXPECTED TIMETABLE

PART I 

Not applicable. 

ITEM 3.  KEY INFORMATION 

    A. 

SELECTED FINANCIAL DATA 

The following table presents selected consolidated financial data as of the dates and for each of the periods indicated.  For the years ended December 31, 

2006 and 2007, this data includes discontinued operations.  The selected consolidated financial data set forth below should be read in conjunction with and are 
qualified entirely by reference to Item 5. “Operating and Financial Review and Prospects” and our consolidated financial statements and notes thereto included 
elsewhere in this annual report. 

We have derived the following consolidated income statement data for the years ended December 31, 2008, 2009 and 2010 and the consolidated balance 

sheet data as of December 31, 2009 and 2010 from our audited consolidated financial statements and notes included elsewhere in this annual report.  We have 
derived the consolidated income statement data for the years ended December 31, 2006 and 2007 and the consolidated balance sheet data as of December 31, 
2006, 2007 and 2008 from our audited consolidated financial statements that are not included in this annual report, with the relevant adjustments for the years 
ended December 31, 2006 and 2007due to the discontinued operations. 

Income Statement Data: 

Revenues: 
Software 
Maintenance and technical support 
Consulting services 
Total revenues 

Cost of revenues: 

Software 
Maintenance and technical support 
Consulting services 

Total cost of revenues 

Gross profit 
Operating costs and expenses: 

Research and development, net 
Selling and marketing 
General and administrative 
Other income, net 
Restructuring and impairment 

Operating income (loss) 
Financial income (expense), net 
Other income, net 

2006

Year ended December 31, 
2008 
(U.S. dollars in thousands, except share and per share data)

2007

2009

$

$

18,788
11,531
22,252   
52,571   

$

17,707
12,605
28,116   
58,428   

4,557
1,602
21,181   
27,340   
31,088   

2,716
15,558
11,532
-
-   

1,282
161
170   

5,433
2,873
16,862   
25,168   
27,403   

2,462
15,712
13,784
-

2,157   
(6,712)
332
278   

1

20,913    $
14,530     
26,537     
61,980     

4,898     
2,263     
19,978     
27,139     
34,841     

2,350     
17,357     
10,867     
-     
-     
4,267     
448     
-     

$

17,261
13,821
24,268   
55,350   

5,388
2,189
18,687   
26,264   
29,086   

1,310
15,308
8,210
1,972

-   

6,230
238
42   

2010

20,111
14,407
54,060 
88,578 

5,320
2,070
44,058 
51,448 
37,130 

2,072
17,526
8,194
-
- 
9,338
(224)
159 

  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
   
  
     
 
 
      
 
 
 
      
 
 
  
2006

Year ended December 31, 
2008 
(U.S. dollars in thousands, except share and per share data)

2009

2007

Income (loss) before taxes on income 
Tax benefit (taxes on income) 
Income (loss) after taxes on income 
Equity in earnings (losses) of affiliates 
Net income (loss) from continued operations 
Net income from discontinued operations 
Net income (loss) 
Less: Net income (loss) allocated to non-controlling interest 
Net income attributable to Magic's Shareholders 
Basic net income (loss) per share 
Diluted net income (loss) per share 
Shares used to compute basic income (loss) per share 
Shares used to compute diluted income (loss) per share 
Dividends 

  $

$
$

Balance Sheet Data: 

(6,102)

(310)  

(6,412)
15
(6,397)   $
1,320
(5,077)
71
5,006
(0.16) $
(0.16) $

31,184
31,184
-

1,613
(362)  
1,251
(86)
1,165    $
11,465
12,630
(22)
12,608
0.40
0.39
31,443
32,023
-

$
$

4,715     
(199)    
4,516     
(8)    
4,508    $
-     
4,508     
-     
4,508     
0.14    $
0.14    $
31,769     
32,032     
-     

6,510
(334)  
6,176
-
6,176    $
-
6,176
-
6,176
0.19
0.19
31,899
32,107
15,974

$
$

2010

9,273
102 
9,375
-
9,375 
-
9,375
-
9,375
0.29
0.29
32,140
32,731
-

2006

2007

December 31, 
2008 
(U.S. dollars in thousands) 

2009

2010

$

15,584

$

28,737

$

33,851    $

28,021

$

48,815

11,653
71,172
47,644

16,446
82,298
61,244

32,588     
81,164     
66,755     

41,868
87,551
57,188

46,542
111,950
88,865

Working capital 
Cash, cash equivalents, short term deposits and marketable 

securities 

Total assets including discontinued operations 
Total equity 

B. 

CAPITALIZATION AND INDEBTEDNESS 

Not applicable. 

C. 

REASONS FOR THE OFFER AND USE OF PROCEEDS 

Not applicable. 

D. 

RISK FACTORS  

Investing in our ordinary shares involves a high degree of risk and uncertainty.  You should carefully consider the risks and uncertainties described 

below before investing in our ordinary shares.  Our business, prospects, financial condition and results of operations could be adversely affected due to any of 
the following risks.  In that case, the value of our ordinary shares could decline, and you could lose all or part of your investment. 

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Risks Related to Our Business and Our Industry 

We are dependent on a limited number of product families and a decrease in revenues from these products would adversely affect our business, results of 
operations and financial condition. 

We derive our revenues from sales of application platform and integration products primarily under our uniPaaS and iBOLT brands, and from related 

professional services, software maintenance and technical support as well as from other IT professional services, which include IT consulting and staffing 
services.  Our future growth depends heavily on our ability to effectively develop and sell new products developed by us or acquired from third parties as well as 
add new features to existing products.  A decrease in revenues from our principal products would adversely affect our business, results of operations and financial 
condition. 

We have a history of quarterly fluctuations in our results of operations and expect these fluctuations to continue. 

We have experienced, and in the future may continue to experience, significant fluctuations in our quarterly results of operations.  Factors that may 

contribute to fluctuations in our quarterly results of operations include: 

•  The size and timing of orders; 

•  The high level of competition that we encounter; 

•  The timing of our product introductions or enhancements or those of our competitors or of providers of complementary products; 

•  Market acceptance of our new products, applications and services; 

•  The purchasing patterns and budget cycles of our customers and end-users; 

•  The mix of product sales; 

•  Exchange rate fluctuations; 

•  General economic conditions; and 

•  The integration of newly acquired businesses. 

Our customers ordinarily require the delivery of our products promptly after we accept their orders.  With the exception of contracts for services, we 

usually do not have a backlog of orders for our products.  Consequently, revenues from our products in any quarter depend on orders received and products 
provided by us and accepted by the customers in that quarter.  The deferral of the placing and acceptance of any large order from one quarter to another could 
materially adversely affect our results of operations for the former quarter.  Our customers sometimes require an acceptance test for services we provide and as a 
result, we may have a significant backlog of orders for our services.  Our revenues from services depend on orders received and services provided by us and 
accepted by our customers in that quarter.  If sales in any quarter do not increase correspondingly or if we do not reduce our expenses in response to level or 
declining revenues in a timely fashion, our financial results for that quarter may be materially adversely affected.  For these reasons, quarter-to-quarter 
comparisons of our results of operations are not necessarily meaningful and you should not rely on the results of our operations in any particular quarter as an 
indication of future performance. 

Unfavorable national and global economic conditions could have a material adverse effect on our business, operating results and financial condition. 

During periods of slowing economic activity our customers may reduce their demand for our products, technology and professional services, which 

would reduce our sales, and our business, operating results and financial condition may be materially adversely affected.  In addition, this could result in longer 
sales cycles, slower adoption of new technologies and increased price competition for our products and services.  We could also be exposed to credit risk and 
payment delinquencies on our accounts receivable, which are not covered by collateral.  Any of these events would likely harm our business, operating results and 
financial condition. 

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Our revenues from Japan, which accounted for 12% of our total revenues for the year ended December 31, 2010, may be adversely affected as result of 

the recent national disaster in Japan and pending or future purchases may be delayed or cancelled as a result. 

We may encounter difficulties in realizing the potential financial or strategic benefits of recent business acquisitions.  We expect to make additional 
acquisitions in the future that could disrupt our operations and harm our operating results. 

In January 2010, we purchased a consulting and staffing services business of a U.S.-based IT services company for approximately $13.7 million to be 
paid over a three year period.  The acquired business provides a comprehensive range of consulting and staffing services for telecom, network communications 
and the IT industry.  The business employs approximately 233 persons with offices located in Dallas, Texas. 

We may make additional acquisitions in the future.  We intend to continue to address the need to develop new products and enhance existing products 

through acquisitions of other companies, product lines, technologies, and personnel.  Acquisitions involve numerous risks, including the following: 

•  Difficulties in integrating the operations, systems, technologies, products, and personnel of the acquired companies; 

•  Diversion of management’s attention from normal daily operations of the business and the challenges of managing larger and more widespread 

operations resulting from acquisitions; 

•  Potential difficulties in completing projects associated with in-process research and development; 

•  Difficulties in entering markets in which we have no or limited direct prior experience and where competitors in such markets have stronger market 

positions; 

• 

• 

Initial dependence on unfamiliar supply chains or relatively small supply partners; 

Insufficient revenue to offset increased expenses associated with acquisitions; and 

•  The potential loss of key employees, customers, distributors, vendors and other business partners of the companies we acquire following and 

continuing after announcement of acquisition plans.

Mergers and acquisitions of high-technology companies are inherently risky and subject to many factors outside of our control and no assurance can be 

given that our future acquisitions will be successful and will not materially adversely affect our business, operating results, or financial condition.  Failure to 
manage and successfully integrate acquisitions could materially harm our business and operating results.  Prior acquisitions have resulted in a wide range of 
outcomes, from successful introduction of new products and technologies to a failure to do so.  Even when an acquired company has already developed and 
marketed products, there can be no assurance that product enhancements will be made in a timely fashion or that pre-acquisition due diligence will have identified 
all possible issues that might arise with respect to such products. 

The revenues of our principal IT professional services subsidiary are dependent upon one key customer and a significant decrease in revenues from such 
customer could materially adversely affect our business, results of operations and financial condition. 

The revenues of our principal IT professional services subsidiary are dependent upon Ericsson Inc., or Ericsson, which is currently our largest customer, 

accounting for 29% of our total revenues in 2010.  We do not know if, or for how much longer, Ericsson will continue to purchase the services of such 
subsidiary.  A significant decrease in revenues from Ericsson may adversely affect our business, results of operations and financial condition. 

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We derive a significant portion of our revenues from independent distributors who are under no obligation to purchase our products and the loss of such 
independent distributors could adversely affect our business, results of operations and financial condition. 

We sell our products through our direct sales representatives, as well as through third parties that use our technology to develop and sell solutions for 

their customers, referred to as ISVs or Magic Software Providers, or MSPs, and also through SIs.  These independent distributors then resell our products to end-
users.  We are dependent upon the acceptance of our products by our independent distributors and their active marketing and sales efforts.  Typically, our 
arrangements with our independent distributors do not require them to purchase specified amounts of products or prevent them from selling non-competitive 
products.  The independent distributors may not continue, or may not give a high priority to, marketing and supporting our products.  Our results of operations 
could be materially adversely affected by changes in the financial condition, business, marketing strategies, local and global economic conditions, or results of 
our independent distributors. 

We may lose independent distributors on whom we currently depend and we may not succeed in developing new distribution channels which could adversely 
affect our business, results of operations and financial condition. 

If any of our distribution relationships are terminated, we may not be successful in replacing them on a timely basis, or at all.  In addition, we will need 

to develop new sales channels for new products, and we may not succeed in doing so.  Any changes in our distribution and sales channels, or our inability to 
establish effective distribution and sales channels for new markets, could adversely impact our ability to sell our products and result in a loss of revenues and 
profits. 

Changes in the ratio of our revenues generated from different revenue elements may adversely affect our gross profit margins. 

We derive our revenues from the sale of software licenses, related professional services, maintenance and technical support as well as from other IT 
professional services.  Our gross margin is affected by the proportion of our revenues generated from the sale of each of those elements of our revenues.  Our 
revenues from the sale of our software licenses, related professional services, maintenance and technical support have higher gross margins than our revenues 
from the sale of IT professional services.  In 2010, as a result of our acquisition of two IT consulting and staffing services businesses, the percentage of our 
revenues derived from IT professional services increased significantly compared to prior years.  If the relative proportion of our revenues from the sale of IT 
professional services continues to increase as a percentage of our total revenues, our gross profit margins will decline in the future.  Our software licenses 
revenues include the sale of the third party software license sales, which have a lower gross margin than the sales of our software products.  Any increase in the 
portion of third party software license sales out of total license sales will decrease our gross profit margin. 

We derive a significant portion of our revenues from IT professional services.  Our ability to attract and retain qualified computer professionals may 
adversely affect our business, results of operations and financial condition. 

The success of three of our subsidiaries is dependent upon their ability to attract and retain qualified computer professionals to serve as temporary IT 

personnel.  Competition for the limited number of qualified professionals with a working knowledge of certain sophisticated computer languages is intense.  We 
compete for technical personnel with other providers of technical IT consulting and staffing services, systems integrators, providers of outsourcing services, 
computer systems consultants, clients and temporary personnel agencies. A shortage of, and significant competition for, software professionals with the skills and 
experience necessary to perform the services offered by these subsidiaries may adversely affect our business, results of operations and financial condition. 

In addition, the ability of our subsidiaries to maintain and renew existing engagements and obtain new business for their contract IT professional services 

operations depends, in large part, on their ability to hire and retain technical personnel with the IT skills that keep pace with continuing changes in software 
evolution, industry standards and technologies, and client preferences.  Demand for qualified professionals conversant with certain  

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technologies may outstrip supply as new and additional skills are required to keep pace with evolving computer technology or as competition for technical 
personnel increases.  Increasing demand for qualified personnel could also result in increased expenses to hire and retain qualified technical personnel and could 
adversely affect our profit margins. 

Our widespread operations may strain our management, operational and financial resources and could have a material adverse affect on our business, 
results of operations and financial condition. 

Our widespread operations have significantly strained our management, operational and financial resources in the past.  Any future growth may increase 

this strain.  To manage future growth effectively, we must: 

•  Expand our operational, management, financial, marketing and research and development functions; 

•  Train, motivate, manage and retain qualified employees; and 

•  Hire additional personnel. 

We may not succeed in managing future growth, which could adversely affect our business, results of operations and financial condition. 

We may encounter difficulties with our international operations and sales which could adversely affect our business, results of operations and financial 
condition. 

While our principal executive offices are located in Israel, 92% of our sales in 2008, 93% of our sales in 2009 and 95% of our sales in 2010 were 

generated in other countries.  This subjects us to many risks inherent to international business activities, including: 

•  Limitations and disruptions resulting from the imposition of government controls; 

•  Changes in regulatory requirements; 

•  Export license requirements; 

•  Economic or political instability; 

•  Trade restrictions; 

•  Changes in tariffs; 

•  Currency fluctuations; 

•  Difficulties in the collection of receivables; 

•  Foreign tax consequences; 

•  Greater difficulty in safeguarding intellectual property; and 

•  Difficulties in managing overseas subsidiaries and international operations. 

We may encounter significant difficulties in connection with the sale of our products and services in international markets as a result of one or more of 

these factors and our business, results of operations and financial condition could be adversely affected. 

Currency exchange rate fluctuations in the world markets in which we conduct business could have a material adverse affect on our business, results of 
operations and financial condition. 

Our financial statements are stated in U.S. dollars, our functional currency.  However, over 44% of our revenues are derived from sales outside the 

United States, particularly Europe, Japan, Israel, the United Kingdom and South Africa.  We also maintain substantial non-U.S. dollar balances of assets, 
including cash and accounts  

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receivable, and liabilities, including accounts payable.  Therefore, fluctuations in the value of the currencies in which we do business relative to the U.S. dollar 
may have a material adverse effect on our business, results of operations and financial condition, by decreasing the U.S. dollar value of assets held in other 
currencies and increasing the U.S. dollar amount of liabilities payable in other currencies, or by decreasing the U.S. dollar value of our revenues in other 
currencies and increasing the U.S. dollar amount of our expenses in other currencies.  Even if we use derivatives or other instruments to hedge part or all of our 
exposures from time to time, they may not effectively eliminate such risk, if at all. 

Declines in our share price and/or operating performance could result in a future impairment of our goodwill or long-lived assets. 

We assess potential impairments of goodwill annually and whenever there is evidence that events or changes in circumstances indicate that an 

impairment condition may exist.  We assess potential impairments of our long-lived assets, including property and equipment, customer relationships and 
capitalized software, whenever there is evidence that events or changes in circumstances indicate that the carrying value may not be recoverable.  In the past, our 
share price, and consequently our market capitalization, have experienced significant fluctuations and may experience significant fluctuations in the 
future.  During 2008, our share price dropped by 32%, while in 2009 and in 2010, it increased by 78% and 170%, respectively.  If the value of our market 
capitalization falls below the value of our shareholders’ equity, it might indicate that an impairment of goodwill is required.  We determine the value of each of 
our reporting units using the income approach, which utilizes a discounted cash flow model, as we believe that this approach best approximates our fair value at 
this time.  Our ability to reconcile the gap between our market capitalization and aggregate fair value of the reporting units depends on various factors, some of 
which are qualitative, such as estimated control premium that an investor would be willing to pay for a controlling interest in us, while others involve 
management judgment.  If our market capitalization falls below our shareholders’ equity, or actual results of operations materially differ from our modeling 
estimates, we may be required to record a non-cash impairment charge of our goodwill and/or other long-lived assets.  A significant impairment loss could have a 
material adverse effect on our operating results and on the carrying value of our goodwill and/or our long-lived assets on our balance sheet. 

We face intense competition in the software as a service, or SaaS, market for our application platform as well as in the process and business integration 
technologies and IT services market.  This competition could adversely affect our business, results of operations and financial condition. 

We compete with other companies in the areas of application platforms, business integration and business process management, or BPM, tools, and in 

the applications and services markets in which we operate.  The enhancement of the SaaS market increases the competition in these areas, and some of our 
competitors claim to offer a fully automated eDeveloper conversion process, converting eDeveloper based applications to .NET based applications.  We expect 
that competition will increase in the future, both with respect to our technology, applications and services which we currently offer and applications and services 
which we and other vendors are developing.  Increased competition, direct and indirect, could adversely affect our business, financial condition and results of 
operations. 

Some of our existing and potential competitors are larger companies, have substantially greater resources than us, including financial, technological, 

marketing, skilled human resources and distribution capabilities, and enjoy greater market recognition than us.  We may not be able to differentiate our products 
and/or services from those of our competitors, offer our products as part of integrated systems or solutions to the same extent as our competitors, or successfully 
develop or introduce new products that are more cost-effective, or offer better performance than our competitors.  Failure to do so could adversely affect our 
business, financial condition and results of operations. 

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We face intense competition in the strategic IT consulting and staffing services market.  This competition could adversely affect our business, results of 
operations and financial condition. 

The technical IT consulting and staffing services industry is highly competitive and fragmented and has low barriers to entry.  We, through three of our 

subsidiaries in the United States, compete for potential clients with providers of outsourcing services, systems integrators, computer systems consultants, other 
providers of technical IT consulting services and, to a lesser extent, temporary personnel agencies.  We compete for technical personnel with other providers of 
technical IT consulting and staffing services, systems integrators, providers of outsourcing services, computer systems consultants, clients and temporary 
personnel agencies.  We believe that the principal competitive factors in obtaining and retaining clients are accurate assessment of clients’ requirements, timely 
assignment of technical employees with appropriate skills and the price of services.  We believe that the principal competitive factors in attracting qualified 
technical personnel are compensation, availability, quality and variety of projects and schedule flexibility.  We expect competition to increase and we may not be 
able to remain competitive. 

Some of our existing and potential competitors are larger companies, having substantially greater resources than us, including financial, technological, 
marketing, skilled human resources and distribution capabilities, and enjoy greater market recognition than us.  We may not be able to differentiate our strategic 
IT consulting and staffing services from those of our competitors, or offer better performance than our competitors.  Failure to do so could adversely affect our 
business, financial condition and results of operations. 

We may not succeed in increasing our market share in the business and process integration markets with our iBOLT products, or leverage our advantage in 
the rich internet application, mobile, cloud and SaaS enabled application platform fields, which could adversely affect our business, results of operations and 
financial condition. 

Our iBOLT Integration Suite provides business integration and process management with a particular focus on enterprise business applications.  iBOLT 
allows the integration and interoperability of diverse solutions, including legacy applications, in a quick and efficient manner.  Since we launched iBOLT in 2003, 
we have continued to develop this product and enhance it, releasing successive versions over the years (the current version is 3.2).  In 2005, we started a line of 
special editions of iBOLT tailored for specific application packages, and we have released several such special editions, for SAP, Oracle JD Edwards, 
Salesforce.com, IBM i, HL7, Lotus Notes and Lotus Domino, Microsoft Dynamics CRM and Microsoft Sharepoint. 

The business integration and BPM markets in which we operate are extremely competitive and subject to rapid changes.  Our competitors utilize varying 

approaches to the provision of technology to business integration and BPM markets.  We may not have the resources, skills and product variety required to 
successfully increase our market share in these markets.  In addition, even if we succeed in convincing prospective customers and the market that our products are 
effective and provide real business benefits, our target customers may not choose them due to technical, cost, support or other reasons. 

Our future success will be largely dependent on the acceptance of future releases of our core technologies in the areas of application platforms, mobile 
development and platform as a service, or PaaS, solutions, and if we are unsuccessful with these efforts, our business, results of operations and financial 
condition will be adversely affected. 

In 2008, we released a new generation of our eDeveloper application platform, branded uniPaaS.  uniPaaS is compatible with previous versions of 

eDeveloper, adds cloud-based capabilities including rich internet applications, or RIAs, and mobile, and in the future will include PaaS capabilities.  Our future 
success will be in great measure dependent on the continued acceptance of uniPaaS.  The continued acceptance of this product relies in part on the continued 
acceptance and growth of cloud markets including RIAs, mobile and SaaS, for which uniPaaS is particularly useful and advantageous.  We will need to continue 
to update the uniPaas product and if a new version of such product is not accepted, our business, results of operations and financial condition may be adversely 
affected. 

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Our efforts to increase our worldwide presence may not be profitable, which could adversely affect our business, results of operations and financial 
condition. 

Our success in becoming a stronger competitor in the sale of application platform and integration solutions is dependent upon our ability to increase our 

sales in all our markets, including, but not limited to the United States, Europe, Japan, Asia and South Africa.  Our efforts to increase our penetration into these 
markets are subject to risks inherent to such markets, including the high cost of doing business in such locations.  Our efforts may be costly and they may not 
result in profits, which could adversely affect our business, results of operations and financial condition. 

Rapid technological changes may adversely affect the market acceptance of our products and services, and our business, results of operations and financial 
condition could be adversely affected. 

We compete in a market that is characterized by rapid technological change.  The introduction of new technologies and devices could render existing 

products and services obsolete and unmarketable and could exert price pressures on our products and services.  Our future success will depend upon our ability to 
address the increasingly sophisticated needs of our customers by: 

•  Supporting existing and emerging hardware, software, databases and networking platforms; and 

•  Developing and introducing new and enhanced software development technology and applications that keeps pace with such technological 

developments, emerging new markets and changing customer requirements.

If release dates of any future products or enhancements are delayed or if, when released, they fail to achieve market acceptance, our business, financial 

condition and results of operations would be materially adversely affected. 

Our products have a lengthy sales cycle which could adversely affect our revenues. 

Our customers typically use our technology to develop and deploy as well as integrate applications that are critical to their businesses.  As a result, the 

licensing and implementation of our technology generally involves a significant commitment of attention and resources by prospective customers.  Because of the 
long approval process that typically accompanies strategic initiatives or capital expenditures by companies, our sales process is often delayed, with little or no 
control over any delays encountered by us.  Our sales cycle can be further extended for sales made through third party distributors. 

Our products may contain defects that may be costly to correct, delay market acceptance of our products and expose us to difficulties in the collection of 
receivables and to litigation. 

Despite quality assurance testing performed by us, as well as by our partners and end-users who participate in our beta-testing programs, errors may be 

found in our software products or in applications developed with our technology.  This risk is exacerbated by the fact that a significant percentage of the 
applications developed with our technology were and are likely to continue to be developed by our ISV partners and SIs over whom we exercise no supervision or 
control.  If defects are discovered, we may not be able to successfully correct them in a timely manner or at all.  Defects and failures in our products could result 
in a loss of, or delay in, market acceptance of our products, as well as difficulties in the collection of receivables and litigation, and could damage our 
reputation.  The professional liability insurance that we maintain may not be sufficient against potential claims. 

Our standard license agreement with our customers contains provisions designed to limit our exposure to potential product liability claims that may not 

be effective or enforceable under the laws of some jurisdictions.  Accordingly, we could fail to realize revenues and suffer damage to our reputation as a result of, 
or in defense of, a substantial claim. 

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Our proprietary technology is difficult to protect and unauthorized use of our proprietary technology by third parties may impair our ability to compete 
effectively. 

Our success and ability to compete depend in large part upon our ability to protect our proprietary technology.  We rely on a combination of trade secret 

and copyright laws and confidentiality, non-disclosure and assignment-of-inventions agreements to protect our proprietary technology.  We do not have any 
patents.  Our policy is to require employees and consultants to execute confidentiality agreements upon the commencement of their relationships with us.  These 
measures may not be adequate to protect our technology from third-party infringement, and our competitors might independently develop technologies that are 
substantially equivalent or superior to ours.  Additionally, our products may be sold in foreign countries that provide less protection for intellectual property rights 
than that provided under U.S. or Israeli laws. 

We are subject to litigation relating to intellectual property infringement.  Third parties have in the past, and may in the future, claim that we infringe upon 
their intellectual property rights and could harm our business. 

From time to time third parties have in the past, and may in the future, assert infringement claims against us or claim that we have violated a patent or 

infringed upon a copyright, trademark or other proprietary right belonging to them.  Any infringement claim, even one without merit, could result in the 
expenditure of significant financial and managerial resources to defend any such claims.  In February 2010, a U.S. company filed a lawsuit against us and one of 
our subsidiaries, claiming an alleged breach by us and the subsidiary of its intellectual property rights in connection with one of our products.  Intellectual 
property litigation is expensive and any court ruling against us could have a material adverse affect on our financial condition and results of operations. 

We may be unable to attract, train and retain qualified personnel, which could adversely affect our business, results of operations and financial condition. 

In the event our business grows in the future, we will need to hire additional qualified personnel.  The process of locating, training and successfully 

integrating qualified personnel into our operations can be lengthy and expensive.  We may not be able to attract the personnel we need.  Any loss of members of 
senior management or key technical personnel, or any failure to attract or retain highly qualified employees as needed, could have a material adverse effect on our 
business, financial condition and results of operations. 

Because we are controlled by Formula Systems (1985) Ltd. and Asseco Poland S.A., investors will not be able to affect the outcome of shareholder votes. 

Formula Systems (1985) Ltd., or Formula Systems (symbol: FORTY), an Israeli company whose shares trade on the NASDAQ Global Select Market 
and the Tel Aviv Stock Exchange, directly owns 18,560,352, or 51.3%, of our outstanding ordinary shares.  Asseco Poland S.A., or Asseco, a Polish company 
listed on Warsaw Stock Exchange, owns 50.2% of the outstanding shares of Formula Systems.  Although transactions between us and our controlling 
shareholders are subject to special approvals under Israeli law (see Item 6C. “Directors, Senior Management and Employees - Board Practices - Disclosure of 
Personal Interests of a Controlling Shareholder; Approval of Transactions with Controlling Shareholders”), Formula Systems and Asseco will be able to exercise 
control over our operations and business strategy and affairs, including any determinations with respect to potential mergers or other business combinations 
involving us, our acquisition or disposition of assets, our incurrence of indebtedness, our issuance of any additional ordinary shares or other equity securities, our 
repurchase or redemption of ordinary shares and our payment of dividends.  Similarly, Formula Systems and Asseco will be able to control most matters requiring 
shareholder approval, including the election of our directors (subject to a special majority required for the election of outside directors).  Such concentration of 
ownership may have the effect of delaying or preventing an acquisition or a change in control of us. 

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If we are unable to maintain effective internal control over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act of 2002, the 
reliability of our financial statements may be questioned and our share price may suffer. 

The Sarbanes-Oxley Act of 2002 imposes certain duties on us and on our executives and directors.  Our efforts to comply with the requirements of 
Section 404 of the Sarbanes-Oxley Act of 2002 governing internal control and procedures for financial reporting, which started in connection with our 2007 
Annual Report on Form 20-F, have resulted in increased general and administrative expenses and a diversion of management time and attention, and we expect 
these efforts to require the continued commitment of significant resources.  We may identify material weaknesses or significant deficiencies in our assessments of 
our internal controls over financial reporting.  Failure to maintain effective internal control over financial reporting could result in investigation or sanctions by 
regulatory authorities, and could have a material adverse effect on our operating results, investor confidence in our reported financial information and the market 
price of our ordinary shares. 

Risks Related to Our Ordinary Shares 

Our share price has been very volatile in the past and may continue to be susceptible to significant market price and volume fluctuations in the future. 

Our ordinary shares have experienced significant market price and volume fluctuations in the past and may experience significant market price and 

volume fluctuations in the future.  During 2008, our share price dropped by 32%, while in 2009 and in 2010 it increased by 78% and 170%, respectively.  Our 
market price and volume may fluctuate in response to factors such as the following, some of which are beyond our control: 

•  Quarterly variations in our operating results; 

•  Changes in expectations as to our future financial performance, including financial estimates by securities analysts and investors; 

•  Announcements of technological innovations or new products by us or our competitors; 

•  Announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships, joint ventures or capital commitments; 

•  Changes in the status of our intellectual property rights; 

•  Announcements by third parties of significant claims or proceedings against us; 

•  Additions or departures of key personnel; 

•  The public’s response to our press releases, our other public announcements and our filings with the Securities and Exchange Commission and the 

Israeli Securities Authority; 

•  Future sales of our ordinary shares by our directors, officers and significant shareholders; 

•  Political and economic conditions, such as a recession or interest rate or currency rate fluctuations or political events; 

•  Other events or factors in any of the markets in which we operate, including those resulting from war, incidents of terrorism, natural disasters or 

responses to such events; and 

•  General trends of the stock markets. 

Domestic and international stock markets often experience extreme price and volume fluctuations.  The market prices of ordinary shares of software 

companies have been extremely volatile.  Stock prices of many software companies have often fluctuated in a manner unrelated or disproportionate to the 
operating performance of such companies. 

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In the past, securities class action litigation has often been brought against registrants following periods of volatility in the market price of their 

securities.  We may in the future be the target of similar litigation.  Securities litigation could result in substantial costs and divert management’s attention and 
resources. 

The trading volume of our shares has been low in the past and may be low in the future, resulting in lower than expected market prices for our shares. 

Our shares have traded at low volumes in the past and may trade at low volumes in the future for reasons that may be related or unrelated to our 

performance.  This may result in a lack of liquidity, which could negatively affect the market price for our ordinary shares 

We have not established a dividend policy and may not pay cash dividends in the future. 

Although we paid a cash dividend in January 2010, we did not pay any cash dividends on our ordinary shares in the last five fiscal years and we do not 

currently have a dividend distribution policy in place.  Future dividend distributions are subject to the discretion of our board of directors and will depend on 
various factors, including our operating results, future earnings, capital requirements, financial condition and tax implications of dividend distributions on our 
income, future prospects and any other factors deemed relevant by our board of directors.  The distribution of dividends also may be limited by Israeli law, which 
permits the distribution of dividends only out of profits (as defined by Israeli law) or otherwise upon the permission of the court.  You should not rely on an 
investment in our company if you require dividend income from your investment. 

Our ordinary shares are traded on more than one market and this may result in price variations. 

Our ordinary shares are traded primarily on the NASDAQ Global Select Market and on the Tel Aviv Stock Exchange.  Trading in our ordinary shares on 

these markets is made in different currencies (U.S. dollars on the NASDAQ Global Select Market and NIS on the Tel Aviv Stock Exchange), and at different 
times (resulting from different time zones, different trading days and different public holidays in the United States and Israel).  Consequently, the trading prices of 
our ordinary shares on these two markets may differ.  Any decrease in the trading price of our ordinary shares on one of these markets could cause a decrease in 
the trading price of our ordinary shares on the other market. 

If U.S. tax authorities were to treat us as a “passive foreign investment company,” that could have adverse consequences on U.S. holders. 

Holders of our ordinary shares who are U.S. residents face income tax risks.  There is a risk that we will be treated as a “passive foreign investment 

company,” commonly referred to as PFIC.  Our treatment as a PFIC could result in a reduction in the after-tax return to the U.S. holders of our ordinary shares 
and would likely cause a reduction in the value of our shares.  For U.S. federal income tax purposes, we will generally be classified as a PFIC for any taxable year 
in which either: (i) 75% or more of our gross income is passive income or (ii) at least 50% of the average value of our assets for the taxable year produce or are 
held for the production of passive income.  If we were determined to be a PFIC for U.S. federal income tax purposes, highly complex rules would apply to U.S. 
holders owning our ordinary shares and such U.S. holders could suffer adverse U.S. tax consequences.  Accordingly, you are urged to consult your tax advisors 
regarding the application of such rules.  United States residents should carefully read “Item 10E. Additional Information - Taxation, United States Federal Income 
Tax Consequences” for a more complete discussion of the U.S. federal income tax risks related to owning and disposing of our ordinary shares. 

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Risks Related to Our Location in Israel  

Political, economic and military instability in Israel may disrupt our operations and negatively affect our business condition, harm our results of operations 
and adversely affect our share price. 

We are incorporated under the laws of, and our executive offices and research and development facilities are located in, the State of Israel.  Although 

most of our sales are made to customers outside Israel, we are influenced to a limited extent by the political, economic and military conditions affecting 
Israel.  Specifically, we could be adversely affected by any major hostilities involving Israel, the interruption or curtailment of trade between Israel and its present 
trading partners, or a significant downturn in the economic or financial condition of Israel. 

Since the establishment of the State of Israel in 1948, Israel and its Arab neighbors have engaged in a number of armed conflicts.  A state of hostility, 
varying from time to time in intensity and degree, has led to security and economic problems for Israel.  Major hostilities between Israel and its neighbors may 
hinder Israel’s international trade and lead to economic downturn.  This, in turn, could have a material adverse effect on our operations and business.  In recent 
years, there was an escalation in violence among Israel, Hamas, the Palestinian Authority and other groups.  Ongoing or future violence between Israel and the 
Palestinians, armed conflicts, terrorist activities, tension along Israel’s northern borders, or political instability in the region would likely negatively affect 
business conditions and could significantly harm our results of operations. 

Recent popular uprisings in various countries in the Middle East are affecting the political stability of those countries.  Such instability may lead to a 
deterioration in the political and trade relationships that exist between the State of Israel and these countries.  In addition, such instability may affect the global 
economy and marketplace as a result of changes in oil and gas prices.  Since our executive offices and research and development facilities are located in the State 
of Israel, any such events that affect the State of Israel may impact us in unpredictable ways.  If our operations are significantly impacted by such events, our 
results of operations may be adversely affected. 

Furthermore, there are a number of countries, primarily in the Middle East, as well as Malaysia and Indonesia, that restrict business with Israel or Israeli 

companies, and we are precluded from marketing our products to these countries.  Restrictive laws or policies directed towards Israel or Israeli businesses may 
have an adverse impact on our operations, our financial results or the expansion of our business. 

Our results of operations may be negatively affected by the obligation of our personnel to perform military service. 

Many of our executive officers and employees in Israel are obligated to perform annual reserve duty in the Israeli Defense Forces and may be called for 

active duty under emergency circumstances at any time.  If a military conflict or war arises, these individuals could be required to serve in the military for 
extended periods of time.  Our operations could be disrupted by the absence for a significant period of one or more of our executive officers or key employees or 
a significant number of other employees due to military service. Any disruption in our operations could adversely affect our business. 

We currently have the ability to benefit from government tax benefits, which may be cancelled or reduced in the future. 

We are eligible to receive tax benefits under Government of Israel programs.  In order to maintain our eligibility for these tax benefits, we must continue 

to meet specific conditions.  If we fail to comply with these conditions in the future, the tax benefits we could receive may be cancelled. 

Service and enforcement of legal process on us and our directors and officers may be difficult to obtain. 

We are incorporated in Israel and some of our directors, executive officers and the Israeli experts named in this annual report reside outside the United 

States.  Service of process upon them may be difficult to effect within the United States.  Furthermore, most of our assets and the assets of some of our executive 
officers and some of the 

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experts named in this annual report are located outside the United States.  Therefore, a judgment obtained against us or any of them in the United States, including 
one based on the civil liability provisions of the U.S. federal securities laws may not be collectible in the United States and may not be enforced by an Israeli 
court. It also may be difficult for you to assert U.S. securities law claims in original actions instituted in Israel.  For more information regarding the enforceability 
of civil liabilities against us, our directors and executive officers and the Israeli experts named in this prospectus, including the terms under which certain 
judgments may be enforced by an Israeli court, please see “Enforceability of Civil Liabilities.” 

Provisions of Israeli law may delay, prevent or make difficult an acquisition of us, which could prevent a change of control and therefore depress the price of 
our shares. 

Israeli corporate law regulates mergers, requires tender offers for acquisitions of shares above specified thresholds, requires special approvals for 
transactions involving directors, officers or significant shareholders and regulates other matters that may be relevant to these types of transactions.  Furthermore, 
Israeli tax considerations may make potential transactions unappealing to us or to some of our shareholders.  These provisions of Israeli corporate and tax law 
may have the effect of delaying, preventing or complicating a merger with, or other acquisition of, us.  This could cause our ordinary shares to trade at prices 
below the price for which third parties might be willing to pay to gain control of us.  Third parties who are otherwise willing to pay a premium over prevailing 
market prices to gain control of us may be unable or unwilling to do so because of these provisions of Israeli law. 

Your rights and responsibilities as a shareholder will be governed by Israeli law and differ in some respects from the rights and responsibilities of 
shareholders under U.S. law. 

We are incorporated under Israeli law.  The rights and responsibilities of holders of our ordinary shares are governed by our memorandum of association, 

articles of association and by Israeli law.  These rights and responsibilities differ in some respects from the rights and responsibilities of shareholders in typical 
U.S. corporations.  In particular, a shareholder of an Israeli company has a duty to act in good faith in exercising his or her rights and fulfilling his or her 
obligations toward the company and other shareholders and to refrain from abusing his power in the company, including, among other things, in voting at the 
general meeting of shareholders on certain matters.  Israeli law provides that these duties are applicable in shareholder votes at the general meeting with respect 
to, among other things, amendments to a company’s articles of association, increases in a company’s authorized share capital, mergers and actions and 
transactions involving interests of officers, directors or other interested parties which require the shareholders’ general meeting’s approval.  In addition, a 
controlling shareholder of an Israeli company or a shareholder who knows that he or she possesses the power to determine the outcome of a vote at a meeting of 
our shareholders, or who has, by virtue of the company’s articles of association, the power to appoint or prevent the appointment of an office holder in the 
company, or any other power with respect to the company, has a duty of fairness toward the company.  The Israeli Companies Law does not establish criteria for 
determining whether or not a shareholder has acted in good faith.  Moreover, the law is relatively new and there is no case law available on the duty of a non-
controlling shareholder to act in good faith. 

As a foreign private issuer whose shares are listed on the NASDAQ Global Select Market, we may follow certain home country corporate governance 
practices instead of certain NASDAQ requirements. 

As a foreign private issuer whose shares are listed on the NASDAQ Global Select Market, we are permitted to follow certain home country corporate 

governance practices instead of certain requirements of the NASDAQ Listing Rules.  We follow Israeli law and practice instead of The NASDAQ Listing Rules 
regarding the requirement that our independent directors have regularly scheduled meetings at which only independent directors are present.  As a foreign private 
issuer listed on the NASDAQ Global Select Market, we may also follow home country practice with regard to, among other things, the composition of the board 
of directors, director nomination procedure, compensation of officers and quorum at shareholders’ meetings.  In addition, we may follow our home country law, 
instead of the NASDAQ Listing Rules, which require that we obtain shareholder approval for certain dilutive events, such as for the establishment or amendment 
of certain equity based compensation plans, an issuance that will result in a change of control of the company, certain transactions other than a public offering 
involving issuances of a 20% 

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or more interest in the company and certain acquisitions of the stock or assets of another company.  A foreign private issuer that elects to follow a home country 
practice instead of such requirements must submit to NASDAQ in advance a written statement from an independent counsel in such issuer’s home country 
certifying that the issuer’s practices are not prohibited by the home country’s laws.  In addition, a foreign private issuer must disclose in its annual reports filed 
with the Securities and Exchange Commission each such requirement that it does not follow and describe the home country practice followed by the issuer 
instead of any such requirement.  Accordingly, our shareholders may not be afforded the same protection as provided under NASDAQ’s corporate governance 
rules. 

ITEM 4. 

INFORMATION ON THE COMPANY 

A. 

HISTORY AND DEVELOPMENT OF THE COMPANY 

We were incorporated under the laws of the State of Israel in February 1983 as Mashov Software Export (1983) Ltd. and we changed our name to Magic 

Software Enterprises Ltd. in 1991. We are a public limited liability company and operate under the Israeli Companies Law 1999 and associated legislation.  Our 
registered offices and principal place of business are located at 5 Haplada Street, Or Yehuda 60218, Israel, and our telephone number is +972-3-538-9292.  Our 
U.S. subsidiary, Magic Software Enterprises Inc., is located at 23046 Avenida de la Carlota, Laguna Hills, CA 926653.  Our address on the Internet is 
www.magicsoftware.com.  The information on our website is not incorporated by reference into this annual report. 

We develop, market and support uniPaaS, an application platform for developing and deploying business applications, and iBOLT, a platform for 

business and process integration.  We also offer IT professional services in the areas of infrastructure design and delivery, application development, technology 
planning and implementation services, and supplemental staffing services.  The uniPaaS and iBOLT platforms enable enterprises to accelerate the process of 
building and deploying applications that can be rapidly customized and integrated with existing systems.  As an IT technology innovator, we have over 25 years 
of experience in assisting software and enterprise companies worldwide to produce and integrate their business applications.  Our application platform, uniPaaS, 
is used by thousands of enterprises and ISVs to develop solutions for their users and customers in approximately 50 countries. We also refer to these ISVs as 
MSPs.  We also provide maintenance and technical support as well as professional services to our enterprise customers and MSPs.  In addition, we sell our 
iBOLT technology for business integration to customers using specific popular software applications, such as SAP, Salesforce.com, IBM i (AS/400) or Oracle JD 
Edwards or other business applications.  We refer to these vendor-centered market sectors as eco-systems. 

On January 17, 2010, we purchased the consulting and staffing services business of a U.S.-based IT services company for approximately $13.7 million to 
be paid over a three year period.  The acquired business provides a comprehensive range of consulting and staffing services for telecom, network communications 
and the IT industry.  The business employs approximately 233 persons with offices located in Dallas, Texas in the United States. The acquisition had a positive 
effect on the growth of our IT professional services revenues in 2010 and we believe that the acquired business will enable us to continue to expand our presence 
in the U.S. market and leverage our relationships with top tier customers. 

On October 31, 2010, we purchased an 88% interest in a consulting and staffing services company and have an option to increase our holdings to 

100%.  We paid a cash purchase price of $ 1.6 million. The acquired company provides a comprehensive range of consulting and staffing services for the IT 
industry in the areas of infrastructure design and delivery, application development, technology planning and implementation services. 

On January 1, 2011, we acquired 51% of our South African distributor, Magix Integration (Proprietary) Ltd., with an option to increase our holdings to 
75%, for a total investment of up to $2.5 million. Magix Integration (Proprietary) Ltd. specializes in the software integration and application development of our 
platforms as well as the support of large-scale and complex systems in the public and financial sectors in South Africa.  We believe that this acquisition will 
contribute to our growth and further strengthen our presence in the region. 

In 2010, we continued to work closely with IBM as an Advanced Partner of the IBM Partnerworld for Developer Business Partner program and as a 

Member Partner of IBM Partnerworld for Software.  IBM has 

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awarded us with its ServerProven® certification for our uniPaaS and iBOLT products following a rigorous testing and evaluation process.  Only those products 
that are validated by IBM to install quickly, start up easily and run reliably on IBM servers are awarded this certification, designed by IBM to assist its customers 
to easily identify complete solutions for their business-critical e-business needs.  We are also part of IBM’s System i Tools Innovation Program.  As part of our 
activities with IBM’s customers and business partners, we released a special edition of iBOLT for Oracle JD Edwards, targeted at users of JD Edwards Enterprise 
One Oracle enterprise resource planning, or ERP, software on the IBM System i platform. 

In November 2010, we signed a global alliance agreement with MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of 

business intelligence software, enabling us to deliver an integrated business intelligence solution to our uniPaaS and iBOLT customers worldwide.  MicroStrategy 
Incorporated was positioned in the ‘Leaders’ Quadrant of the “Gartner 2010 Magic Quadrant for Business Intelligence Platforms Report.” 

Our capital expenditures for the years ended December 31, 2008, 2009 and 2010, were approximately $0.7 million, $0.6 million and $0.6 million, 

respectively.  These expenditures were principally for network equipment and computers, furniture and office equipment and leasehold improvements. 

B. 

BUSINESS OVERVIEW 

Industry Overview 

In recent years the multiplication of enterprise applications has lead to a level of complexity of an enterprise’s information system that is obstructing 

business progress and evolution, reducing business agility and often resulting in multiple versions of similar data objects, such as customer records.  We believe 
that one of the main challenges modern enterprises face today is “creating a single view of the truth,” which is the better way to make effective and relevant 
business decisions.  Business integration is employed to facilitate this.  Traditionally, given their cost and complexity, business integration solutions were targeted 
at large enterprises.  Consequently, business integration tools are mostly complex, require significant implementation resources, take a long time to implement 
and are costly.  Given the critical need for business integration across the demand and supply chain, enterprises of all sizes require such solutions.  We recognized 
this trend and emerging need when we designed iBOLT. 

Another major evolution in enterprises is the trend of reusing IT assets, such as enterprise applications, which is driving the move towards service 

oriented architecture, or SOA.  Due to the large investments in enterprise applications, such as ERP and CRM, on the one hand, and the accelerating business 
change, on the other hand, organizations need to find a way to continue to leverage their IT investments while increasing their ability to change business 
processes and support new ones.  The software industry’s response is a new SOA, a new paradigm of application development, service oriented development 
architecture, and composite applications.  Most of these involve metadata (which is data that describes other data, similar to a table of content describing a book), 
rather than traditional programming.  We have developed and enhanced this paradigm over the last 25 years, and we believe that we have one of the largest 
installed-base of products employing such technology. 

Additionally, mobile, cloud and SaaS are each becoming a well-established phenomenon in some areas of enterprise IT.  These are growing into 

mainstream options for software-based business solutions and will affect most of enterprise IT departments in the next three years in one way or another.  It 
appears that SaaS and cloud enabled application platforms are becoming dominant players in the growing SaaS application industry.  We are developing our 
technology to provide the functionality of a cloud-enabled application platform as a result of the growing demand from application vendors to repackage their 
applications as a SaaS offering. 

General 

Our technology enables enterprises to accelerate the process of building and deploying business software applications that can be rapidly customized to 

meet current and future needs.  Our development, deployment and  

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integration products empower customers to dramatically improve their business performance and return on investment by enabling the affordable and rapid 
delivery and integration of business applications, systems and databases.  Our technology and solutions are especially in demand when time-to-market 
considerations are critical, budgets are tight, integration is required with multiple platforms or applications, databases or existing systems and business processes, 
as well as for RIAs, cloud computing and SaaS. 

We address the critical business needs of companies so that they are able to quickly respond to changing market forces and demands.  Robust business 

solutions are created, deployed and maintained with unrivaled productivity and time-to-market results. Our development paradigm is aligned with modern 
application development theories and enables developers to create better solutions in less time and with fewer resources. 

Our technology, comprised of the iBOLT and uniPaaS solutions, is comprehensive and industry proven.  These technologies can be applied to the entire 

software development market, from the implementation of micro-vertical solutions, through tactical application renovation and process automation solutions, to 
enterprise spanning SOA migrations and composite applications initiatives.  Unlike most competing platforms, we offer a coherent and unified toolset stemming 
from the same proven metadata driven and rules-based declarative technology.  Metadata platforms consist of pre-compiled and pre-written technical and 
administrative functions, which are essentially ready-made business application coding that enables developers to bypass the intensive technical code-writing 
stage of application development and integration and move quickly and efficiently to deployment.  Through the use of metadata-driven platforms such as uniPaaS 
and iBOLT, software vendors and enterprise customers can experience unprecedented cost savings through fast and easy implementation and reduced project risk.

Development communities are facing high complexity, cost and extended pay-back periods in order to deliver cloud, RIAs, mobile and SaaS 
applications. uniPaaS and iBOLT provide ISV’s with the ability to rapidly build integrated applications in a more productive manner, deploy them in multiple 
modes and architectures as needed, lower IT maintenance costs and decreasing time-to-market. 

With the launch of iBOLT, we started a process of expanding from the application development field to the business integration and process 
management fields, which are presently converging, from a technology perspective, into the composite application field.  Products for these fields require SOA, 
application integration capabilities, process management, orchestration capabilities and information delivery capabilities.  We believe that our technology and 
products provide all of these capabilities. 

With the impending introduction of our cloud-enabled application platform, we expect to strengthen our position as a leading application platform 

provider opening the path for us to address the top-tier sector of the market.  The increasing adoption of the SaaS delivery and business model within the overall 
cloud environment requires the use of a new generation of application platforms, which support the relevant functions required for SaaS and cloud 
deployment.  We are one of the first vendors to offer such a platform.  By leveraging the easy migration of applications between the different versions of our 
products, our MSPs have the potential to be among the first and most versatile sources of SaaS applications.  Industry analysts as well as several of our major 
MSPs have recognized this, and we have begun to work with some of them in this context. 

Our Products 

The underlying principles and purpose of our technology are to provide: 

•  Simplicity – the use of code-free development tools instead of hard coding and multiple programming languages. 

•  Business focus – the use of pre-compiled business logic and components eliminates repetitive, low level technical and coding tasks. 

•  Comprehensiveness – the use of a comprehensive development and deployment platform offers a full end-to-end development, deployment and 

integration capability. 

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•  Automation of mundane tasks - to accelerate development and maintenance and reduce risk; and 

• 

Interoperability - to support business logic across multiple hardware and software platforms, operating systems and geographies. 

We offer two complementary products that address the wide spectrum of composite applications. 

uniPaaS Application Platform 

The uniPaaS application platform was released during 2008 as the next generation of eDeveloper.  uniPaaS was released in recognition of the growing 

market demand for cloud based offerings including RIAs, mobile applications and SaaS.  It features new functionality and extensions to our application platform, 
with the objective of enabling the development of RIAs, SaaS, mobile and cloud enabled applications.  SaaS is a relatively new business and technical model for 
delivering software applications, similar to a phone or cable TV model, in which the software applications are installed and operated in dedicated data centers and 
users subscribe to these centers and use the applications over an internet connection.  This model requires the ability to deliver RIAs. 

uniPaaS is a comprehensive RIA platform.  It uses a single development paradigm that handles all ends of the application development and deployment 

process including client and server partitioning and the inter-communicating layers. 

uniPaaS offers customers the power to choose how they deploy their applications, whether full client or web; on-premise or on-demand; in the cloud or 

behind the corporate firewall; software or mobile or SaaS; global or local.  Our uniPaaS application platform complies with event driven and service oriented 
architectural principles.  By offering technology transparency, this product allows customers to focus on their business requirements rather than technological 
means.  The uniPaaS single development paradigm significantly reduces the time and costs associated with the development and deployment of cloud-based 
applications, including RIAs, mobile and SaaS.  In addition, application owners can leverage their initial investment when moving from full client mode to cloud 
mode, and eventually modify these choices as the situation requires.  Furthermore, enterprises can use cloud based uniPaaS applications in a SaaS model and still 
have their databases in the privacy of their own data centers.  It also supports most hardware and operating system environments such as Windows, Unix, Linux 
and AS/400, as well as multiple databases.  In addition, uniPaas is interoperable with .NET and Java technologies. 

uniPaaS can be applied to the full range of software development, from the implementation of micro-vertical solutions, through tactical application 

renovation and process automation solutions, to enterprise spanning SOA migrations and composite applications initiatives.  Unlike most competing platforms, 
we offer a coherent and unified toolset stemming from the same proven metadata driven and rules based declarative technology, resulting in unprecedented cost 
savings through fast and easy implementation and reduced project risk. 

In April 2010, we released version 1.9 of uniPaaS, which includes new RIA deployment capabilities and additional enhancements and improvements. 

Our uniPaaS application platform was acknowledged in Gartner’s 2010 Magic Quadrant for Application Infrastructure for Systematic SOA-Style 

Application Projects and Gartner placed in the Visionaries quadrant.  In its report, Gartner presents uniPaaS as an easy-to-develop platform with substantial 
support for various nonfunctional requirements built in, and notes that it is emerging as a highly capable cloud-enabled application platform. 

iBOLT Business and Process Integration 

The iBOLT business integration suite is a graphical, wizard-based code-free solution delivering fast and simple integration and orchestration of business 

processes and applications.  iBOLT allows businesses to more easily view, access, and leverage their mission-critical information, delivering true enterprise 
application integration, or EAI, BPM, and SOA, infrastructure. 

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iBOLT allows the integration and interoperability of diverse solutions, including legacy applications, in a quick and efficient manner.  In January 2010, 
we released iBOLT Version 3.2 and since then we have continued to develop the iBOLT channel and entered into agreements with additional SIs, consultancies 
and service providers, who acquired iBOLT skills and offer iBOLT licenses and related services to their customers. Increasing the usability and life span of 
existing legacy and other IT systems, iBOLT allows fast EAI, development and customization of diverse applications, systems and databases, assuring rapid 
return on invested capital and time-to-market, increased profitability, and customer satisfaction.  We also offer special editions of iBOLT targeted at specific 
enterprise application vendor ecosystems, such as SAP, JD Edwards or Salesforce.com.  These special editions contain specific features and pricing tailored for 
these market sectors.  In addition, during 2010, we released special editions for Microsoft Sharepoint. 

Our Value Proposition 

Our technology and solutions are especially in demand when budgets are tight and time-to-market considerations are critical.  Our technology enables 

enterprises to accelerate the process of building and deploying business software applications that can be rapidly customized to meet current and future 
needs.  Our development and integration products empower customers to dramatically improve their business performance and return on investment by enabling 
the affordable and rapid integration of diverse applications, systems and databases to streamline business processes from within one comprehensive framework. 

We address the critical business needs of companies so that they are able to quickly respond to changing market forces and demands.  Robust business 

solutions are created, deployed and maintained with unrivaled productivity and time-to-market results. 

uniPaaS, our metadata driven application platform, is aligned with modern application development theories and enables developers to create better 

solutions in less time and with fewer resources.  uniPaaS offers our customers - ISVs, SIs and enterprises - the following benefits: 

•  Faster Time to Market.  uniPaaS eliminates the difficulties and costs of developing distinct client and server paradigms and partitioning. 

•  Lower Total Cost of Ownership.  When deployment is required uniPaaS automatically instructs the business logic to the various technical 
components, saving the need for human intervention or planning and enabling deployment at an unprecedented low cost of ownership.

•  Deployment Flexibility.  Unique to the market, uniPaaS gives users the power to choose how they deploy their applications, whether full client or 

web, on-premise or on-demand, software or SaaS. 

•  Scalability and Adaptability.  uniPaaS enables application owners to move from full client mode to RIAs, mobile and SaaS and back again as 

business situations and demands change. 

•  Portability.  uniPaaS can be used with most hardware platforms, operating systems and databases.  Applications developed with our technology for 

one platform can also be deployed on other supported platforms.

•  Database Access and Technology Independence.  Our technology can easily move data across platforms and convert the data from one database 

format to another. 

•  Comprehensiveness.  uniPaaS incorporates all aspects of the development and deployment process, which usually requires organizations to buy and 

integrate multiple and diverse server and client paradigms.

•  Global Experience and Expertise.  uniPaaS leverages 25 years of research and development, including applied customer experience and feedback. 

We believe that iBOLT offers our customers and partners the following benefits: 

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•  Time to Market.  Based on our customers’ experience and feedback, we believe that iBOLT’s services, components and wizards allow for faster 

project delivery. 

•  Cost Effectiveness.  Many vendors design their business logic in a way that’s so complex; customers can barely use it.  iBOLT’s graphical business 
flow editor allows users to easily and intuitively configure their business processes, ensuring that their end project is practical, usable and gives 
value for their investment. 

•  Comprehensiveness.  iBOLT is a comprehensive integration technology stack, guaranteeing powerful and cost-effective integration for any business 

scenario. 

•  Deployment Flexibility.  iBOLT has a significant range of built-in certified and optimized adaptors to maximize the integration flexibility and 

intuitive use. 

•  Scalability and Adaptability.  iBOLT is used by hundreds of companies of every size in almost every industry sector worldwide and is responsible 

for tens of millions of transactions daily. 

•  Global Experience and Expertise.  iBOLT leverages 25 years of research and development, including applied customer experience and 

feedback.  uniPaaS stands at the core of the iBOLT integration suite, from studio to its actual deployment. 

Special editions of iBOLT with optimized adaptors are available to expand the capabilities of the most commonly used ERP and CRM packages, 

including SAP Business One, SAP Business All-in-One, SAP R/3, Salesforce.com, Oracle JD Edwards, IBM i Series, Lotus Notes and Lotus Domino, 
HL7,Microsoft Dynamics CRM and Microsoft Sharepoint. 

Our Strategy 

Our goal is to achieve a leadership position in the application platform and business integration markets.  We focus on providing technology, 
applications and IT consulting and staffing services that enable enterprises to meet their business needs on time and budget.   The key elements of our strategy to 
achieve this goal are to: 

•  Develop and up-sell to our installed base and partner community by leveraging our solutions (uniPaaS, iBOLT and professional services); 

•  Utilize connectivity/integration solutions (iBOLT based) in existing ecosystems (SAP, Salesforce.com, JD Edwards, Lotus Notes and Lotus 

Domino, HL7, Microsoft Dynamics CRM and OEMs) to enlarge our installed base;

•  Strengthen our alliances with SAP, Salesforce.com, Oracle JD Edwards and IBM i; 

•  Develop additional alliances with leading application vendors and develop offerings and partner programs for their ecosystems, such as Oracle’s JD 

Edwards and Salesforce.com; 

•  Focus on recruiting OEM partners that will incorporate our iBOLT integration technology into their product offerings; 

•  Promote uniPaaS (RIAs, mobile and SaaS platforms) into the mid- and upper-markets of both enterprises and ISVs; 

• 

Increase the number of software houses and ISVs that use uniPaaS to build their applications; 

•  Focus our sales efforts on our core products, uniPaaS and iBOLT; and 

•  Focus our efforts on further building a strong partner base of SIs, ISVs, distributors, resellers, OEMs and consulting partners of our core 

technologies. 

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Product Development 

The software industry is characterized by rapid technological changes and is highly competitive with respect to timely product innovation.  We must 

maintain compatibility and competitiveness in the face of ongoing changes in industry standards. 

We place considerable emphasis on research and development in order to improve and expand the functionality of our technology and to develop new 

applications.  We believe that our future success depends upon our ability to maintain our technological leadership, to enhance our existing products and to 
introduce new commercially viable products addressing the needs of our customers on a timely basis.  We also intend to support emerging technologies as they 
are introduced in the same way we have supported new technologies in the past.  We will continue to devote a significant portion of our resources to research and 
development.  We believe that internal development of our technology is the most effective means of achieving our strategic objective of providing an extensive, 
integrated and feature-rich development technology. 

During 2010, our research and development focused on the following products: 

• 

uniPaaS:  In April 2010, in response to customers’ needs and service requests, we released uniPaaS version 1.9 and subsequent service packs for 
uniPaaS 1.9. 

•  RIA Technology:  We continued to develop our RIA capabilities with an enhanced version of uniPaaS and RIA client module.  We are currently 

working on developing new RIAs for additional mobile phone platforms such as BlackBerry, Android and iPhone. 

• 

In January 2010, we released iBOLT 3.2.  This release includes enhancements in all iBOLT capabilities, including connectors, stability, monitoring, 
etc. 

•  Hermes software.  We continued to develop the Hermes software solution for air cargo handling.  HERMES Release 4.0 incorporates new and 

advanced functionality.  During 2010, HERMES Release 4.0 was deployed by additional several customers across the globe, and its deployment to 
new and existing customers will continue throughout 2011.  We expect to begin development of HERMES Release 5.0 in the second half of 2011, 
which will focus on a technology platform migration.

Product Services 

Professional Services.  We offer fee-based consulting services in connection with installation assurance, application audits and performance 
enhancement, application migration and application prototyping and design.  Consulting services are aimed at both generating additional revenues and ensuring 
successful implementation of uniPaaS and iBOLT projects through knowledge transfer.  As part of management efforts to focus on license sales, our goal is to 
provide such activities as a complementary service to our customers and partners.  We believe that the availability of effective consulting services is an important 
factor in achieving widespread market acceptance. 

Services are offered as separately purchased add-on packages or as part of an overall software development and deployment technology framework.  

Over the last several years, we have built upon our established global presence to form business alliances with our MSPs that use our technology to develop 
solutions for their customers, and distributors to deliver successful solutions in focused market sectors. 

Maintenance.  We offer our customers annual maintenance contracts providing for upgrades and new versions of our products for an annual fee. 

Technical Support.  We believe that a high level of customer support is important to the successful marketing and sale of our products.  Our in-house 

technical support group provides training and post-sale support.  We believe that effective technical support during product evaluation as well as after the sale has 
substantially contributed to product acceptance and customer satisfaction and will continue to do so in the future. 

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We offer an online support system for our MSPs, providing them with the ability to instantaneously enter, confirm and track support requests via the 

Internet.  This system supports MSPs and end-users worldwide. 

As part of this online support, we offer a Support Knowledge Base tool providing the full range of technical notes and other documentation including 

technical papers, product information, and answers to most common customer queries and known issues that have already been reported. 

Training.  We conduct formal and organized training on our development tools.  We develop courses, pertaining to our principal products, uniPaaS and 

iBOLT and provide trainer and student guidebooks.  Course materials are available both in traditional, classroom courses and as web-based training modules, 
which can be downloaded and studied at the student’s own pace and location.  The courses and course materials are designed to accelerate the learning process, 
using an intensive technical curriculum in an atmosphere conducive to productive training. 

IT Strategic Consulting and Staffing Services 

We provide a broad range of consulting services in the areas of infrastructure design and delivery, application development, technology planning and 

implementation services, as well as supplemental staffing services.  Our wholly-owned subsidiaries, Coretech Consulting Group LLC and Fusion Solutions LLC, 
and our 88%-owned subsidiary, Xsell Resources Inc., provide IT consulting and staffing services to a wide variety of companies including Fortune 1000 
companies.  The technical personnel we provide generally supplement the in-house capabilities of our clients.  Our approach is to make available to our clients a 
broad range of technical personnel to meet their requirements rather than focusing on specific specialized areas.  We have extensive knowledgeable of and have 
worked with virtually all types of telecom infrastructure technologies in wireless and wireline as well as in the areas of infrastructure design and delivery, 
application development, project management, technology planning and implementation services. With an experienced team of recruiters in the telecom and other 
IT areas and with a substantial and a growing database of telecom talent, we can rapidly respond to a wide range of requirements with well qualified candidates.  
Our client list includes major global telecoms, OEM’s and engineering, furnish and installation service companies.  We have built long-term relationships with 
our clients by providing expert telecom talent.  We provide individual consultants for contract and contract-to-hire assignments as well as candidates for full time 
placement.  In addition, we configure teams of technical consultants for assigned projects at our clients’ sites. 

Customers, End-Users and Markets 

We market and sell our products and services in more than 50 countries worldwide.  The following table presents our revenues by revenue type and 

geographical market for the periods indicated: 

Software sales 
Maintenance and technical support 
Consulting services 
Total revenues 

$

$

22

2008

Year ended December 31, 
2009 
(In thousands) 
$

20,913
14,530
26,537   
61,980

$

17,261    $
13,821     
24,268     
55,350    $

2010

20,111
14,407
54,060 
88,578

  
  
  
  
  
  
  
  
 
 
  
  
   
  
 
  
Israel 
Europe 
United States. 
Japan 
Other 

Total revenues 

$

$

4,760
25,359
20,096
10,110

1,655   

61,980

$

3,614    $
22,516     
18,485     
8,895     
1,840     
55,350    $

2008

Year ended December 31, 
2009 
(In thousands) 
$

2010

4,405
21,788
48,888
10,806
2,691 
88,578

Industries that are significantly represented by our partners include finance, insurance, government, health care, logistics, manufacturing media, retail 

and telecommunications.  Our uniPaaS and iBOLT technologies are used by a wide variety of developers, integrators and solution providers, which can generally 
be divided into two sectors: in the first sector are those performing in-house development (corporate IT departments) and in the second sector are MSPs (ISVs), 
including large SIs and smaller independent developers, and VARs that use our technology to develop or provide solutions to their customers.  MSPs who are 
packaged software publishers use our technology to write standard packaged software products that are sold to multiple clients, typically within a vertical industry 
sector or a horizontal business function. 

Among the thousands of customers running their business systems with our technology are the following: 

Adecco Nederland, Allstate Life Insurance, Anritsu, Auchan, Bank Leumi, Bank of Cyprus UK, BNP Paribas, BSkyB, Carrefour, CBS Outdoor, CCV, 
Club Med, Eldan, Electra, Ekro, Euroclear, Factory Master, Finanz Informatik, Franken Brunnen, Fujitsu-ten, Gakken, GGD Amsterdam, Groupe Flo, Hebrew 
University of Jerusalem, HONDA,  Immobilier, ING Commercial Finance, Industry, Japan Chamber of Commerce, Menzies (John Menzies plc), Nespresso, 
Nintendo, RDC Datacentrum, Rosenbauer, Staff Development Management Systems (SDMS Ltd), SECOM Techno Service, Symbra, Tecan, Total and Vinci. 

Sales, Marketing and Distribution 

We market, sell and support our products through our own direct sales force as well as through a global channel-network of ISVs, SIs, value-added 

distributors and resellers, as well as OEM and consulting partners.  Our own sales force is based in our regional offices in the United States, Japan, the United 
Kingdom, France, South Africa, Germany, the Netherlands, Hungary, India and Israel, and through local distributors elsewhere, our channel-network is present in 
about 50 countries worldwide. 

Direct Sales.  For uniPaaS, our direct sales force pursues enterprise accounts and software solution providers.  Our sales personnel carry out strategic 
sales with a direct approach to decision makers, managing a constantly monitored consultative type of sales cycle.  iBOLT is mostly sold via indirect channels 
and through our ecosystem business relationships, but we have some direct customers with integration needs. 

At December 31, 2010, we had approximately 107 sales personnel including a team of sales engineers who provide pre-sale technical support, 

presentations and demonstrations in order to support our sales force.  

Indirect Sales.  We maintain an indirect sales channel for iBOLT, through our ecosystem business relationships, as well as via SIs, value added 
distributors and resellers, OEM partners, as well as consultancies and service providers.  We maintain an indirect sales channel for uniPaaS through ISVs and SIs, 
who use our application platform to develop and deploy different applications selling them to their end-user customers.  We carry out marketing activities with 
our indirect channels and increased the number of new channel partners for both uniPaaS and iBOLT during 2010. 

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Distributors.  In general, we distribute our products through local distributors in those countries where we do not have a sales office.  A local distributor 

is typically a software marketing organization with the capability to add value with consulting, training, and support.  Distributors that are also MSPs are 
generally responsible for the implementation of both our application platform and business and process integration suite and localization into their native 
languages.  The distributors also translate our marketing literature and technical documentation.  Distributors must undergo our program of sales and technical 
training.  Marketing, sales, training, consulting, product and client support are provided by the local distributor.  We are available for backup support for the 
distributor and for end-users.  In coordination with the local subsidiaries and distributors, we also provide sales support for large and multinational accounts.  We 
have approximately 25 distributors in Europe, Latin America and Asia, many of whom are also MSPs. 

VARs.  In general, we resell our products through VARs that extend their capabilities with our offerings.  These include SAP VARs. 

Global Marketing Activities.  We carry out a wide range of marketing activities aimed at generating awareness of our solutions offerings.  Among our 
activities, we focus on online communication on social networks, including corporate blogs, public relations and media coverage, case studies, industry analyst 
relations, an extensive program of Internet-based webcasts, search engine optimization campaigns, on-line advertising, exhibitions, attendance at trade shows, 
lead generation campaigns, and end-user and distributor conferences and seminars.  We conduct distributor and user conferences to update our worldwide 
affiliates and user base on our new product offerings, marketing activities, pricing, good practices, technical information and the like. 

In order to foster improved relationships with our channel partners, we periodically sponsor local events and other regional marketing activities.  On our 
corporate Internet website, we host an online solutions directory, which highlights applications developed and offered by our partners.  Furthermore, in 2009 we 
introduced an effective partner portal, which includes all updated marketing materials and campaigns we developed and in April 2010, we launched our 
developers’ network where all developers using our software can exchange ideas, learn best practices and hear recent tips for more effective use of our technology 
and more. 

iBOLT Ecosystems.  The important ecosystem businesses pursued by us to date include: 

•  SAP.  During 2004, we entered into a partnership with SAP that focused on providing a special edition of iBOLT as a collaboration platform for the 
SAP Business One product, an integrated business management solution designed specifically for small and midsize businesses.  Our iBOLT 
Special Edition was accepted by the SAP community, and our company was awarded by SAP the ISV Partner Leadership in Innovation 2005 award, 
in 2006 we were awarded the SAP Software Solution Partner Quality Excellence Award, and in 2007 we were awarded the SAP global award for 
SAP Business One Global Solution Partner Award for Leadership in Innovation.  Our iBOLT Special Edition partner program is endorsed by over 
230 SAP Business One partners across the globe which have signed a partnership agreement with us and have become a significant new addition to 
the our partner community.  In the beginning of 2007, we announced a new iBOLT Special Edition for SAP R/3 ERP software and we received 
SAP’s xAPPS certification. iBOLT is also certified for SAP All-in-One special edition. In addition to the direct economic impact of iBOLT sales, 
we are experiencing the following benefits that arise from our partnership with SAP: (i) recognition and validation of our technology as a 
mainstream player in the business integration and composite application development domains; (ii) privileged access to a pre-qualified partner 
community that can also employ iBOLT in non-SAP related projects; and (iii) revitalization of our partner community, by offering them access to 
the SAP Partner Program and branding of their existing applications.

• 

IBM.  In March 2007, we qualified for the IBM Business Partner SOA Specialty.  For this specialty, IBM selects business partners who market SOA 
content, services, or both that demonstrate compatibility with or complement the IBM SOA Foundation products, who endorse the IBM SOA 
strategy, and whose marketing activities IBM determines to be in agreement with its own.  We offer SOA capabilities in the System i (iSeries / 
AS/400) market and we qualified for this specialty with respect to one of our SOA projects.  Our technology allows IBM System i users to better 
utilize the 

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value of their legacy systems and integrate them with different applications in their organization to maximize the return on their existing 
investments. 

•  Salesforce.com.  In late 2007, we joined the partners’ program of Salesforce.com and became AppExchange certified.  This enables us to address the 

Salesforce.com ecosystem and introduce our iBOLT for Salesforce.com to its partners and customers.  Since then, we have participated in 
Salesforce.com’s regional Success Tours, Tour-de-Force events, as well as launched our iBOLT for Salesforce.com at Dreamforce Europe 2008 in 
May in London, and participated at Dreamforce U.S. in November 2008, where we released the advanced version of iBOLT for Salesforce.com.  
During 2009, we participated in Salesforce.com’s U.S. and EMEA cloud events.  We have signed partnerships and already implemented our 
solutions with customers in the United Kingdom, the United States, Germany and Israel.  Together with nefos GmbH, we won the integration award 
at the 2010 Cloudforce event in Munich, Germany.  Cloudforce Munich is one of the largest cloud computing events in Europe.  We and nefos 
received the award (the only award of the event) for our outstanding achievements in integrating Salesforce.com and SAP in a customer project.

•  Oracle JD Edwards.  Since late 2006 we have been actively marketing iBOLT to users of Oracle’s JD Edwards ERP Systems.  We are Platinum 

Sponsors of the Quest International Users Group and promote our solutions to users of JD Edwards Enterprise One and JD Edwards World at Oracle 
Collaborate, Oracle Open World and UKOUG events.   We have recruited more than a dozen partners and continue to win new customer deals 
related to our JD Edwards business. 

Competition 

The markets for our uniPaaS and iBOLT technologies and applications are characterized by rapidly changing technology, evolving industry standards, 
frequent new product introductions and rapidly changing customer requirements.  These markets are therefore highly competitive, and we expect competition to 
intensify in the future.  The enhancement of the SaaS market increases the competition in these areas, and one of our competitors, even claims to offer a fully 
automated eDeveloper conversion process, converting eDeveloper based applications to .NET based applications.  We constantly follow and analyze the market 
trends and our competitors in order to effectively compete in these markets and avoid losing market share to other players and to our competitors. 

With the introduction of uniPaaS in mid-2008, we further shifted our activities from the integrated development environment market, in which we were 

competing with eDeveloper in the past, towards the application platform and web oriented architecture market.  Our current competitors include Cordys, IBM, 
Microsoft, Adobe, Oracle, Pegasystems, Progress, Fiorano, Intersystems, Sun, Ultimus and Unify.  In the iBOLT integration market, our competitors include 
Microsoft BizTalk, Informatica, TIBCO and Software AG.  Additional competitors may enter each of our markets at any time.  Moreover, our customers may 
seek to develop internally the products that we currently sell to them and thereafter they may also compete with us. 

Our goal is to maintain our technology superiority, time to market and worldwide channel network, as well as our constant market analysis to quickly 

address changing market dynamics.  We believe that the principal competitive factors affecting the market for our products include developer productivity, rapid 
results, product functionality, performance, reliability, portability, interoperability, ease-of-use, demonstrable economic benefits for developers and users relative 
to cost, quality of customer support and documentation, ease of installation, vendor reputation and experience, financial stability as well as intuitive and out of the 
box solutions to extend the capabilities of ERP and/or CRM and other application vendors for enterprise integration. 

Intellectual Property  

We do not hold any patents and rely upon a combination of copyright, trademark, trade secret laws and contractual restrictions to protect our rights in our 

software products.  Our policy has been to pursue copyright protection for our software and related documentation and trademark registration of our product 
names.  Also, our key employees and independent contractors and distributors are required to sign non-disclosure and secrecy agreements. 

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We provide our products to customers under a non-exclusive, non-transferable license.  Usually, we have not required end-users of our products to sign 
license agreements.  However, in some instances license agreements are required to be signed by the end-users.  Generally, a “shrink wrap” license agreement is 
included in the product packaging, which explains that by opening the package seal, the user is agreeing to the terms contained therein.  It is uncertain whether 
license agreements of this type are legally enforceable in all of the countries in which the software is marketed. 

Our trademark rights include rights associated with our use of our trademarks and rights obtained by registration of our trademarks.  We have obtained 

trademark registrations in South Africa, Canada, China, Israel, the Netherlands (Benelux), Switzerland, Thailand, Japan, the United Kingdom and the United 
States.  The initial terms of the registration of our trademarks range from 10 to 20 years and are renewable thereafter.  Our use and registration of our trademarks 
do not ensure that we have superior rights to others that may have registered or used identical or related marks on related goods or services.  We do not believe 
that patent laws are a significant source of protection for our products.  We have registered a copyright for our software in the United States and Japan.  Also, we 
have registered copyrights for some of our manuals in the United States and have acquired an International Standard Book Number (ISBN) for some of our 
manuals.  Our copyrights expire 70 years from date of first publication. 

Since the software industry is characterized by rapid technological changes, the policing of the unauthorized use of software is a difficult task and 

software piracy is expected to continue to be a persistent problem for the packaged software industry.  As there can be no assurance that the above-mentioned 
means of legal protection will be effective against piracy of our products, and since policing unauthorized use of software is difficult, software piracy can be 
expected to be a persistent potential problem. 

We believe that because of the rapid pace of technological change in the software industry, the legal protections for our products are less significant 

factors in our success than the knowledge, ability and experience of our employees, the frequency of product enhancements and the timeliness and quality of our 
support services. 

C. 

ORGANIZATIONAL STRUCTURE 

Asseco, a Polish company listed on the Warsaw Stock Exchange, has a 50.2% controlling interest in our controlling shareholder Formula Systems, an 
Israeli company (NASDAQ: FORTY).  Formula Systems beneficially owns 51.3% of our outstanding ordinary shares.  Formula Systems is an international IT 
company principally engaged, through its subsidiaries, in providing software consulting services, developing proprietary software products and producing 
computer-based solutions. 

The following table sets forth the legal name, location and country of incorporation and percentage ownership of each of our subsidiaries: 

Subsidiary/Affiliate Name 
Magic Software Japan K.K 
Magic Software Enterprises Inc 
Magic Software Enterprises (UK) Ltd
Hermes Logistics Technologies Limited 
Magic Software Enterprises Spain Ltd 
Coretech Consulting Group, Inc 
Coretech Consulting Group LLC 
Magic Software Enterprises (Israel) Ltd 
Magic Software Enterprises Netherlands B.V 
Magic Software Enterprises France 
Magic Beheer B.V 
Magic Benelux B.V 
Magic Software Enterprises GMBH 

Country of 
Incorporation 
Japan
Delaware
United Kingdom 
United Kingdom 
Spain
Pennsylvania 
Delaware
Israel
Netherlands 
France
Netherlands 
Netherlands 
Germany

Ownership 
Percentage

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

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Subsidiary/Affiliate Name 
Magic Software Enterprises India Pvt. Ltd 
Onyx Magyarorszag Szsoftverhaz 
CarPro Systems Ltd 
Fusion Solutions, LLC 
Xsell Resources Inc. 
Magix Integration (Proprietary) Ltd 

D. 

PROPERTY, PLANTS AND EQUIPMENT 

Country of 
Incorporation 
India
Hungary
Israel
Delaware
Pennsylvania 
South Africa 

Ownership 
Percentage

100%
100%
90.48%
100%
88%
51%

Our headquarters and principal administrative, finance, sales, marketing and research and development office is located in a 39,321 square feet of space 

that we lease in Or Yehuda, Israel, a suburb of Tel Aviv.  We pay an aggregate annual rent of $0.3 million for the facilities under a lease agreement expiring in 
December, 2014.  We have an option to terminate the lease agreement upon six months prior written notice. 

Our subsidiaries lease office space in Laguna Hills, California; King of Prussia, Pennsylvania; Dallas, Texas; Paris, France; Munich, Germany; Pune, 

India; Bangalore, India; Tokyo, Japan; Budapest, Hungary; Houten, the Netherlands; Johannesburg; South Africa; and Bracknell, the United Kingdom.  The 
aggregate annual cost for such facilities was $1,487 in the year ended December 31, 2010. 

ITEM 4 A.   UNRESOLVED STAFF COMMENTS 

Not applicable. 

ITEM 5.  OPERATING AND FINANCIAL REVIEW AND PROSPECTS

A. 

OPERATING RESULTS 

The following discussion of our results of operations should be read together with our consolidated financial statements and the related notes, which 
appear elsewhere in this annual report.  The following discussion contains forward-looking statements that reflect our current plans, estimates and beliefs and 
involve risks and uncertainties.  Our actual results may differ materially from those discussed in the forward-looking statements.  Factors that could cause or 
contribute to such differences include those discussed below and elsewhere in this annual report. 

Background 

We were incorporated under the laws of Israel in February 1983 and began operations in 1986.  Our ordinary shares were listed on the NASDAQ Global 

Market (symbol: MGIC) from our initial public offering in the United States on August 16, 1991 until January 3, 2011, at which date the listing of our ordinary 
shares was transferred to the NASDAQ Global Select Market.  Since November 16, 2000, our ordinary shares have also traded on the Tel Aviv Stock Exchange.  
We develop market, sell and support an application platform and business and process integration solutions.  We have 16 wholly-owned subsidiaries, 
incorporated in the United States, Europe, Asia, and Israel.  Our subsidiaries are engaged in developing, marketing and supporting vertical applications, as well as 
in selling and supporting our products, and three of our subsidiaries provide IT consulting and staffing services. 

Overview 

We develop market, sell and support uniPaaS, an application platform for software development and deployment, and iBOLT, a platform for business 

integration and BPM.  Both uniPaaS and iBOLT enable enterprises 

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to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems. 

As an IT technology innovator, we have over 25 years of experience in assisting software companies and enterprise software companies worldwide to 

produce and integrate their business applications.  Our application platform, uniPaaS, is used by thousands of enterprises and ISVs to develop solutions for their 
users and customers in approximately 50 countries. We also refer to these ISVs as MSPs.  We also provide maintenance and technical support as well as 
professional services to our enterprise customers and to MSPs.  In addition, we sell our iBOLT technology for business integration to customers using specific 
popular software applications, such as SAP, Salesforce.com, IBM i (AS/400) or Oracle JD Edwards or other business applications.  We refer to these vendor-
centered market sectors as ecosystems. 

On December 23, 2010, we raised approximately $21.4 million before costs ($20.3 million, net of issuance expenses) in a private placement to 
institutional investors in the United States and abroad.  We issued an aggregate of 3,287,616 ordinary shares at a price of $6.50 per share in the offering.  Certain 
of the purchasers also received warrants to purchase up to an aggregate of 1,134,231 ordinary shares at an exercise price of $8.26 per share.  The warrants are 
exercisable as of six months from the date of issuance, have a term of three years, and the exercise price is subject to future adjustment for various events, such as 
stock splits or dividend distributions.  If the warrants are exercised in full, we will receive additional proceeds of approximately $9.4 million. 

During 2010, we generated cash flows from operations of $14.4 million, compared to $7.5 million in the previous year.  Our cash and cash equivalents, 

together with our investments, were $46.5 million as of December 31, 2010, compared with $41.9 million as of December 31, 2009. 

We believe that our strong cash position, our solid balance sheet and our financing capabilities all provide a key competitive advantage and collectively 

will enable us to be well positioned to manage our business. 

Strategy and Focus Areas 

Our vision of how the industry will evolve is being driven by the change in enterprise mobility, RIA and cloud computing.  This transition appears to be 

occurring as we expected.  We believe that our technology will allow us to expand our offerings into the cloud and mobile enterprise markets with speed, scale 
and flexibility.  We intend to remain focused on both the technology and business architectures that will enable our customers to take advantage of the cost 
efficiencies and competitive advantages conveyed by these technologies.  We intend to continue  to prudently take advantage of opportunities to capture market 
transitions and to put our assets to use in existing and new markets as the recovery occurs.  We believe that our strategy and our ability to innovate and execute 
may enable us to improve our competitive position in difficult business conditions and may continue to provide us with long-term growth opportunities. 

Segments 

Historically, we reported our results on the basis of one reportable segment, which was comprised of two reporting units.  During 2010, as a result of a 

change in our management structure associated with the acquisition of a U.S.-based IT consulting and staffing services business in January 2010, we began to 
report our results on the basis of two reportable business segments: proprietary software technology and IT professional services, each of which has one reporting 
unit.  The reporting unit of our IT professional services segment is comprised of our three IT consulting and staffing subsidiaries, Coretech Consulting Group 
LLC, Fusion Solutions LLC and Xsell Resources Inc., and the reporting unit of our proprietary software technology segment is comprised of all of our other 
subsidiaries.  Set forth below is segment information for the years ended December 31, 2008, 2009 and 2010. 

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2008 
Total revenues 
Expenses 

Operating income (loss) 

2009 
Total revenues 
Expenses 

Operating income (loss) 

2010 
Total revenues 
Expenses 

Operating income (loss) 

General 

Proprietary 
software products

IT professional 
services

Unallocated 
expense 

Total

(U.S. dollars in thousands) 

  $

  $

  $

  $

  $

  $

49,087    $
40,000   

12,893    $
11,754   

-    $

5,959   

9,087    $

1,139    $

(5,959)   $

43,120    $
36,448   

12,230    $
11,048   

-    $

3,596   

6,672    $

1,182    $

(3,596)   $

46,262    $
36,556   

42,316    $
39,249   

-    $

3,435   

9,706    $

3,067    $

(3,435)   $

61,980 
57,713 

4,267 

55,350 
51,092 

4,258 

88,578 
79,240 

9,338 

Our consolidated financial statements appearing in this annual report have been prepared in U.S. dollars and in accordance with generally accepted 
accounting principles in the United States, or U.S. GAAP. All references in this annual report to “dollars” or “$” are to U.S. dollars and all references in this 
annual report to “NIS” are to New Israeli Shekels. 

Transactions and balances originally denominated in dollars are presented at their original amounts.  Transactions and balances in other currencies are 

converted into dollars in accordance with the Financial Accounting Standards Board, or FASB, Accounting Standards Codification, or ASC, 830 “Foreign 
Currency Matters.”  The majority of our sales are made outside of Israel and a substantial part of them is in dollars.  In addition, a substantial portion of our costs 
is incurred in dollars.  Since the dollar is the primary currency of the economic environment in which we and certain of our subsidiaries operate, the dollar is our 
functional and reporting currency and accordingly, monetary accounts maintained in currencies other than the dollar are remeasured using the foreign exchange 
rate at the balance sheet date.  Operational accounts and non monetary balance sheet accounts are measured and recorded at the exchange rate in effect at the date 
of the transaction.  For certain foreign subsidiaries whose functional currency is other than the U.S. dollar, all balance sheet accounts have been translated using 
the exchange rates in effect at each balance sheet date.  Operational accounts have been translated using the average exchange rate prevailing during each year.  
The resulting translation adjustments are reported as a component of accumulated other comprehensive income (loss) in equity. 

Critical Accounting Policies and Estimations 

We have identified the policies below as critical to the understanding of our financial statements.  The preparation of our consolidated financial 
statements in conformity with U.S. GAAP requires management to make estimates and assumptions in certain circumstances that affect the amounts reported in 
the accompanying financial statements and the related footnotes.  Actual results may differ from these estimates.  To facilitate the understanding of our business 
activities, certain of our accounting policies that we believe are the most important to the portrayal 

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of our financial condition and results of operations and that require management’s subjective judgments are described below.  We base our judgments on our 
experience and various assumptions that we believe are reasonable. 

Revenue Recognition 

We derive our revenues from licensing the rights to use our software, related professional services maintenance and technical support as well as from 

other IT professional services.  We sell our products primarily through direct sales force and indirectly through distributors. 

As required by ASC 985-605, “Software Revenue Recognition,” we determine the value of the software component of our multiple-element 
arrangements using the residual method when vendor specific objective evidence, or VSOE, of fair value exists for the undelivered elements of the support and 
maintenance agreements.  VSOE is based on the price charged when an element is sold separately or renewed.  Under the residual method, the fair value of the 
undelivered elements is deferred and the remaining portion of the arrangement fee is allocated to the delivered elements and is recognized as revenue. 

We account for our software sales in accordance with ASC 985-605, “Software Revenue Recognition.”  Software license revenue is recognized when 
persuasive evidence of an arrangement exists, delivery has occurred, the vendor’s fee is fixed or determinable, no further obligation exists and collectability is 
probable.  Maintenance and support revenue included in multiple element arrangements is deferred and recognized on a straight-line basis over the term of the 
maintenance and support agreement. 

We generally do not grant a right of return to our customers.  When a right of return exists, we defer revenue until the right of return expires, at which 

time revenue is recognized provided that all other revenue recognition criteria are met. 

Revenue from professional services consists of billable hours for services provided, recognized as the services are rendered. 

Arrangements that include professional services bundled with licensed software and other software related elements, are evaluated to determine whether 
those services are essential to the functionality of other elements of the arrangement.  When services are considered essential to the software, revenues under the 
arrangement are recognized using contract accounting based on ASC 605-35, “Construction-Type and Production-Type Contracts,” on a percentage of 
completion method based on inputs measures.  Provisions for estimated losses on uncompleted contracts are made in the period in which such losses are first 
determined, in the amount of the estimated loss for the entire contract.  During the years ended December 31, 2008, 2009 and 2010, no such estimated losses were 
identified. 

When professional services are not considered essential to the functionality of other elements of the arrangement, revenue allocable to the consulting 

services is recognized as the services are performed, using the VSOE fair value.  In most cases, we have determined that the services are not considered essential 
to the functionality of other elements of the arrangement. 

Deferred revenue includes unearned amounts received under maintenance and support contracts, and amounts received from customers but not yet 

recognized as revenues. 

Research and development costs 

Research and development costs incurred in the process of software development before establishment of technological feasibility are charged to 
expenses as incurred.  Costs incurred subsequent to the establishment of technological feasibility are capitalized according to the principles set forth in ASC 985-
20, “Costs of Software to be Sold, Leased or Marketed.” 

We establish technological feasibility upon completion of a detailed program design or working model. 

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Capitalized software costs are amortized on a product by product basis, by the greater of the amount computed using the: (i) ratio of current gross 

revenues from sales of the software to the total of current and anticipated future gross revenues from sales of that software, or (ii) the straight-line method over 
the estimated useful life of the product (three to five years).  We assess the recoverability of this intangible asset on a regular basis by determining whether the 
amortization of the asset over its remaining life can be recovered through undiscounted future operating cash flows from the specific software product sold.  As of 
December 31, 2008, 2009 and 2010], no impairment losses have been identified. 

Business Combinations 

Effective January 1, 2009, we adopted the amended ASC 805, “Business Combinations.”  ASC 805 requires recognition of assets acquired, liabilities 

assumed, and non-controlling interest in the acquiree at the acquisition date, measured at their fair values as of that date.  ASC 805 also requires the fair value of 
acquired in-process research and development to be recorded as intangibles with indefinite lives, contingent consideration to be recorded on the acquisition date, 
and restructuring and acquisition-related deal costs to be expensed as incurred.  Any excess of the fair value of net assets acquired over purchase price and any 
subsequent changes in estimated contingencies are to be recorded in earnings.  In addition, changes in valuation allowance related to acquired deferred tax assets 
and in acquired income tax position are to be recognized in earnings. 

ASC 805 is applied prospectively for all business combinations occurring after January 1, 2009, except for changes in valuation allowance related to 
deferred tax assets and changes in acquired income tax position originating from business combinations that occurred prior to the effective date of ASC 805, 
which are recognized in earnings following the adoption date. 

Variable Interest Entities 

ASC 810, “Consolidation,” provides a framework for identifying variable interest entities, or VIEs, and determining when a registrant should include the 

assets, liabilities, non-controlling interests and results of activities of a VIE in its consolidated financial statements. 

The assessment of whether an entity is a VIE and the determination of the primary beneficiary requires judgment and involves the use of significant 

estimates and assumptions.  Those include, among others, forecasted cash flows, their respective probabilities and the economic value of certain preference 
rights.  In addition, such assessment also involves estimates of whether a group entity can finance its current activities, until it reaches profitability, without 
additional subordinated financial support. 

Effective January 1, 2010, we adopted an updated guidance for the consolidation of VIEs.  The new guidance replaces the prior quantitative approach for 
identifying which enterprise should consolidate a VIE, which was based on which enterprise was exposed to a majority of the risks and rewards, with a qualitative 
approach, based on which enterprise has both (1) the power to direct the economically significant activities of the entity and (2) the obligation to absorb losses of, 
or the right to receive benefits from, the entity that could potentially be significant to the variable interest entity.  Determination about whether an enterprise 
should consolidate a VIE is required to be evaluated continuously as changes to existing relationships or future transactions.  The adoption of this standard did not 
have a material impact on our financial position or results of operations. 

The U.S.-based consulting and staffing services business that we acquired through one of our wholly-owned subsidiaries on January 17, 2010 is 
considered to be a VIE.  The subsidiary is the primary beneficiary of the VIE, as a result of the fact that it holds the power to direct the activities of the acquired 
business, which significantly impacts its economic performance, and has the right to receive the benefits accruing from the acquired business. 

Goodwill 

We have recorded goodwill as a result of past acquisitions.  Goodwill represents the excess of the purchase price in a business combination over the fair 

value of net tangible and intangible assets acquired. 

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We operate in two operating segments, each of which is comprised of one reporting unit.  Goodwill was allocated to the reporting units at acquisition.  
We follow ASC 350, “Intangibles – Goodwill and Other” and perform our goodwill annual impairment test for our two reporting units at December 31 of each 
year, or more often if indicators of impairment are present. 

As required by ASC 350, we compare the fair value of each reporting unit to its carrying value (‘step 1’).  If the fair value exceeds the carrying value of 

the reporting unit net assets, goodwill is considered not impaired, and no further testing is required.  If the carrying value exceeds the fair value of the reporting 
unit, then the implied fair value of goodwill is determined by subtracting the fair value of all the identifiable net assets from the fair value of the reporting unit. An 
impairment loss is recorded for the excess, if any, of the carrying value of goodwill over its implied fair value (‘step 2’). 

Effective January 1, 2009, as required by ASC 820, “Fair Value Measurements and disclosures,” we apply assumptions that market place participants 

would consider in determining the fair value of each reporting unit. 

In order to determine the fair value of our two reporting units, we implemented an ‘income approach’.  Under the income approach expected future cash 

flows are discounted to their present value using an appropriate rate of return.  Judgments and assumptions related to future cash flows (projected revenues, 
operating expenses and capital expenditures), future short-term and long-term growth rates, and weighted average cost of capital, which are based on our internal 
assumptions, and believed to be similar to those of market participants and to represent both the specific risks associated with the business, and capital market 
conditions, are inherent in developing the discounted cash flow model. 

In addition, we compared our market capitalization, including an estimated control premium that an investor would be willing to pay for a controlling 

interest in our company to the fair value of our reporting units, based on a third-party valuation study.  The determination of a control premium requires the use of 
judgment and is based primarily on comparable industry and deal-size transactions, related synergies and other benefits.  Our reconciliation of the gap between 
our market capitalization and the aggregate fair value of our company depends on various factors, some of which are qualitative and involve management 
judgment, including stable relatively high backlog coverage and experience in meeting operating cash flow targets. 

Since the fair value of our two reporting units exceeded their carrying amount, no impairment losses were recognized in 2008, 2009 and 2010 

Impairment of long-lived assets and intangible assets subject to amortization 

We review our long-lived assets for impairment in accordance with ASC 360, “Property, Plant and Equipment,” whenever events or changes in 

circumstances indicate that the carrying value of an asset may not be recoverable.  Recoverability of assets to be held and used is measured by a comparison of 
the carrying amount of an asset to the future undiscounted cash flows expected to be generated by the assets.  If such assets are considered to be impaired, the 
impairment to be recognized is measured by the amount by which the carrying value of the assets exceeds the fair value of the assets.  During the years ended 
December 31, 2008, 2009 and 2010, no impairment indicators have been identified. 

As required by ASC 820, “Fair Value Measurements,” effective January 1, 2009, we apply assumptions that marketplace participants would consider in 

determining the fair value of long-lived assets (or asset groups). 

Intangible assets with finite lives are comprised of distribution rights, acquired technology and customer relationships, and are amortized over their 

useful life using a method of amortization that reflects the pattern in which the economic benefits of the intangible assets are consumed or otherwise used up.  We 
recorded an intangible asset attributable to customer relationships that we acquired in connection with the acquisition of a U.S.-based IT consulting and staffing 
services business in January 2010 and such customer relationships have been amortized since such time on a cash generating basis, over a period of four to 15 
years.  Distribution rights and acquired technology are being amortized on a straight line basis over a period of four to 15 years.  

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Marketable Securities 

We account for investments in marketable securities in accordance with ASC 320 “Investments – Debt and Equity Securities.”  Our management 
determines the appropriate classification of its investments in marketable debt and equity securities at the time of purchase and reevaluates such determinations at 
each balance sheet date.  Our marketable securities consist mainly of debt securities which are designated as available-for-sale and are stated at fair value, with 
unrealized gains and losses reported in accumulated other comprehensive income (loss), a separate component of shareholders’ equity.  Realized gains and losses 
on sales of investments, as determined on a specific identification basis, are included in financial income, net, together with accretion (amortization) of discount 
(premium), and interest or dividends. 

We recognize an impairment charge when a decline in the fair value of an investment that falls below its cost basis is determined to be other-than-

temporary. 

Declines in fair value of available-for-sale equity securities that are considered other-than-temporary, based on criteria described in SAB Topic 5M, 

“Other Than Temporary Impairment of Certain Investments in Equity Securities,” are charged to earnings (based on the entire difference between fair value and 
amortized cost).  Factors considered in making such a determination include the duration and severity of the impairment, the financial condition and near-term 
prospects of the issuer, and the intent and ability of the company to retain its investment for a period of time sufficient to allow for any anticipated recovery in 
market value. 

For declines in value of debt securities, effective January 1, 2009, we apply an amendment to ASC 320.  Under the amended impairment model, an 

other-than-temporary impairment (OTTI) loss is deemed to exist and recognized in earnings if management intends to sell or if it is more likely than not that it 
will be required to sell, a debt security, before recovery of its amortized cost basis. 

If the criteria mentioned above, does not exist, we evaluate the collectability of the security in order to determine if the security is other than temporary 

impaired. 

For debt securities that are deemed other-than-temporary impaired, the amount of impairment recognized in the statement of operations is limited to the 

amount related to “credit losses” (the difference between the amortized cost of the security and the present value of the cash flows expected to be collected), while 
impairment related to other factors is recognized in other comprehensive income. 

During 2008, we recorded a $131,000 other-than-temporary impairment of marketable securities.  We did not record any impairment of marketable 

securities in 2009 and 2010. 

Stock-based compensation 

We account for stock-based compensation in accordance with ASC 718 “Compensation – Stock Compensation.”  ASC 718 requires registrants to 

estimate the fair value of equity-based payment awards on the date of grant using an option-pricing model.  The value of the portion of the award that is 
ultimately expected to vest is recognized as an expense over the requisite service periods in our consolidated statement of operation.  We recognize compensation 
expenses for the value of our awards, which have graded vesting based on the accelerated method over the requisite service period of each of the awards, net of 
estimated forfeitures.  To measure and recognize compensation expense for share-based awards we use the Binomial option-pricing model.  The Binomial model 
for option pricing requires a number of assumptions, of which the most significant are the suboptimal exercise factor and expected stock price volatility.  The 
suboptimal exercise factor is estimated based on employees' historical option exercise behavior.  The suboptimal exercise factor is the ratio by which the stock 
price must increase over the exercise price before employees are expected to exercise their stock options.  Expected volatility is based upon actual historical stock 
price movements and was calculated as of the grant dates for different periods, since the Binomial model can be used for different expected volatilities for 
different periods.  The risk-free interest rate is based on the yield from U.S. Treasury zero-coupon bonds with an equivalent term to the contractual term of the 
options.  Although we paid a cash dividend in January 2010, we have no foreseeable plans to pay dividends and 

33

  
  
  
  
  
  
  
  
  
  
  
 
  
therefore we use an expected dividend yield of zero in the option pricing model.  The expected term of options granted is derived from the output of the option 
valuation model and represents the period of time that options granted are expected to be outstanding.  Estimated forfeitures are based on actual historical pre-
vesting forfeitures.  For awards with performance conditions, compensation cost is recognized over the requisite service period if it is 'probable' that the 
performance conditions will be satisfied, as defined in ASC 450-20-20, “Loss Contingencies.” 

Contingencies 

From time to time, we are subject to claims arising in the ordinary course of our business, including claims relating to product liability, employees, 
suppliers and public authorities.  In determining whether liabilities should be recorded for pending litigation claims, we assess the allegations made and the 
likelihood that we will be able to defend against the claim successfully.  When we believe that it is probable that we will not prevail in a particular matter, we 
estimate the amount of liability based, in part, on advice of legal counsel. 

Fair Value Measurements 

We account for certain assets and liabilities at fair value under ASC 820, “Fair Value Measurements and Disclosures.”  Fair value is an exit price, 

representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.  As such, fair 
value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability.  As a 
basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in 
measuring fair value: 

Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets; 

Level 2 - significant other observable inputs based on market data obtained from sources independent of the reporting entity; 

Level 3 - Unobservable inputs which are supported by little or no market activity (for example cash flow modeling inputs based on assumptions). 

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring 

fair value.  We categorized each of our fair value measurements in one of these three levels of hierarchy. 

Assets and liabilities measured at fair value on a recurring basis are comprised of marketable securities foreign currency forward contracts and 

contingent consideration (See Note 5 to the consolidated financial statements). 

The carrying amounts reported in the balance sheet for cash and cash equivalents, trade receivables, other accounts receivable, short-term bank credit, 

trade payables and other accounts payable approximate their fair values due to the short-term maturities of such instruments. 

Accounting for income tax 

We account for income taxes in accordance with ASC 740, “Income Taxes.”  ASC 740 prescribes the use of the “asset and liability” method whereby 
deferred tax asset and liability account balances are determined based on differences between financial reporting and tax bases of assets and liabilities and are 
measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse.  We provide a valuation allowance, if necessary, 
to reduce deferred tax assets to their estimated realizable value.  Deferred tax assets are classified as current or non-current according to the expected reversal 
dates. 

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Effective as of January 1, 2007, we utilize a two-step approach in recognizing and measuring uncertain tax positions accounted for in accordance with 

ASC 740.  Under the first step we evaluate a tax position taken or expected to be taken in a tax return by determining if the weight of available evidence indicates 
that it is more likely than not that, based on technical merits, the tax position will be sustained on audit, including resolution of any related appeals or litigation 
processes.  The second step is to measure the tax benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement with the tax 
authorities.  We have accrued interest and penalties related to unrecognized tax benefits in our provisions for income taxes.  The total amount of gross 
unrecognized tax benefits (taxes on income) for the years ended December 31, 2008, 2009 and 2010 were $16,000, $(217,000) and $874,000, respectively. 

Significant Revenues and Expenses 

Revenues.  Revenues are derived from sales of software licenses, related professional services, maintenance and technical support and other IT 
professional services.  Revenues may continue to be affected by factors including market uncertainty, which can result in cautious spending in our global markets; 
changes in the geopolitical environment; sales cycles; high fluctuation of exchange rates; changes in the mix of direct sales and indirect sales and variations in 
sales channels. 

Cost of Revenues.  Cost of revenues for software sales consist primarily of software production costs, royalties and licenses payable to third parties, as 
well as amortization of capitalized software.  Cost of revenues for maintenance and technical support and professional services consists primarily of personnel 
expenses, subcontracting and other related costs.  Cost of revenues is affected by changes in the mix of revenues sold; price competition; sales discounts; currency 
fluctuation; and increases in labor costs.  Service gross margin may be impacted by various factors such as the change in mix between technical support services 
and advanced services, the timing of technical support service contract initiations and renewals and the timing of our strategic investments in headcount and 
resources to support this business. 

Research and Development Expenses, Net.  Research and development costs consist primarily of salaries of employees engaged in on-going research and 

development activities and other related expenses.  The capitalization of software development costs is applied as reductions to gross research and development 
costs to calculate net research and development expenses. 

The following table sets forth the gross research and development costs, capitalized software development costs, and the net research and development 

expenses for the periods indicated: 

Gross research and development costs 
Less capitalized software development costs 
Research and development expenses, net 

2008

Year ended December 31 
2009 
(U.S. dollars in thousands) 

2010

$

  $

$

4,927
(2,577)  
2,350    $

4,438    $
(3,128)    
1,310    $

5,667
(3,595)
2,072 

Selling and Marketing Expenses.  Selling and marketing expenses consist primarily of salaries and related expenses for sales and marketing personnel, 

sales commissions, marketing programs, website related expenses, public relations, promotional materials, travel expenses and trade show exhibit expenses. 

General and Administrative Expenses.  General and administrative expenses consist primarily of salaries and related expenses for executive, accounting, 

human resources and administrative personnel, professional fees, provisions for doubtful accounts, and other general corporate expenses. 

Financial income (expenses), net.  Net financial income (expenses) consists primarily of interest earned on cash equivalents and marketable securities, 

interest paid on loans received and currency translation adjustments. 

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Results of Operations 

The following table presents selected consolidated statement of operations data for the periods indicated as a percentage of total revenues: 

Revenues: 
Software 
Maintenance and technical support 
Consulting services 
Total revenues 

Cost of revenues: 

Software 
Maintenance and technical support 
Consulting services 

Total cost of revenues 

Gross profit 
Operating costs and expenses: 

Research and development, net 
Selling and marketing, 
General and administrative 
Other income, net 

Total operating expenses, net 

Operating income 
Financial income (expenses), net 
Other income, net 
Income before taxes on income 
Tax benefit (taxes on income) 
Net income attributable to Magic’s shareholders 

2008

Year ended December 31,
2009 

2010

33.7%
23.5
42.8 
100.0%

7.9
3.7
32.2 
43.8 
56.2 

3.8
28.0
17.5
- 
49.3 
6.9 
0.7 
- 
7.6
(0.3)  
7.3 

31.2% 
25.0 
43.8 
100.0% 

9.7 
4.0 
33.8 
47.5 
52.5 

2.4 
27.7 
14.8 
3.6 
41.3 
11.2 
0.4 
0.1 
11.7 
(0.6)  
11.1 

22.7%
16.3
61.0 
100.0%

6.0
2.3
49.7 
58.0 
42.0 

2.3
19.8
9.2
- 
31.3 
10.7 
(0.3)
0.2 
10.6
- 
10.6 

Year Ended December 31, 2010 Compared With Year Ended December 31, 2009 

Revenues.  Revenues in 2010 increased by 60% from $55.4 million in 2009 to $88.6 million in 2010. Revenues from proprietary software products 
increased by 7% from $43.1 million in 2009 to $46.3 million in 2010, as a result of increased sales of licenses due to the recovery from the global economic 
downturn in Japan, the United States and United Kingdom.  Revenues from IT professional services increased by 246% from $12.2 million in 2009 to $42.3 
million in 2010, primarily as a result of the acquisition of a U.S.-based IT professional services business on January 17, 2010. 

Revenues from sales of licenses increased by 13% from $14.7 million in 2009 to $16.6 million in 2010.  Revenues from sales of applications increased 

by 35% from $2.6 million in 2009 to $3.5 million in 2010.  The increase in license and applications sales was primarily due to the recovery from the global 
economic downturn in Japan, the United States and United Kingdom.  Revenues from maintenance and technical support increased by 4.3% from $13.8 million in 
2009 to $14.4 million in 2010, primarily as a result of the increase in licenses revenues.  Revenues from IT consulting services increased by 123% from $24.3 
million in 2009 to $54.1 million in 2010, primarily as a result of the acquisition of a U.S.-based IT professional services business on January 17, 2010. 

The following table presents our revenues by geographical market for the years ended December 31, 2009 and 2010: 

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Israel 
Europe 
United States 
Japan 
Other 

Total revenues 

Year ended December 31,

2009 

2010

(In thousands) 
3,614    $
22,516     
18,485     
8,895     
1,840     
55,350    $

4,405
21,788
48,888
10,806
2,691 
88,578

$

$

Cost of Revenues.  Cost of revenues increased by 95% from $26.3 million in 2009 to $51.4 million in 2010.  Cost of revenues for licenses decreased by 

10% from $4.1 million in 2009 to $3.7 million in 2010, primarily due to a decrease in the amortization of capitalized software expenses in 2010 due to the full 
amortization of older releases prior to the 2010 period, which decrease was offset by the amortization of new releases.  Cost of revenues for applications increased 
by 23% from $1.3 million in 2009 to $1.6 million in 2010, mainly due to the increase in application revenues.  Cost of revenues for maintenance and technical 
support decreased by 5% from $2.2 million in 2009, to $2.1 million in 2010.  Cost of revenues for IT consulting services increased by136% from $18.7 million in 
2009 to $44.1 million in 2010, as a result of the acquisition of a U.S.-based IT professional services business on January 17, 2010.  Cost of revenues for each of  
the years ended December 31, 2009 and 2010 includes $2,000 of stock-based compensation recorded under ASC 718. 

Gross Profit.  Gross profit in 2010 was 42% compared to gross profit of 52.5% in 2009.  The decrease in gross profit was mainly due to the change in the 

ratio of our revenues primarily as a result of the increase  in IT consulting services revenues, which have lower margins than our revenues from licenses and 
maintenance and technical support. 

Research and Development Expenses, Net.  Gross research and development costs increased by 30% from $4.4 million in 2009 to $5.7 million in 2010.  

Net research and development expenses increased by 62% from $1.3 million in 2009 to $2.1 million in 2010.  In 2010, we capitalized $3.6 million of software 
development costs compared to $3.1 million in 2009.  The increase in gross research and development costs and capitalization costs is due to increased research 
and development activity in 2010.  The increase in gross research and development costs in 2010 was also due to the depreciation of the U.S. dollar against the 
NIS, which increased the U.S. dollar value of our NIS denominated costs.  Net research and development costs as a percentage of revenues was 2.3% in 2010 
compared to 2.4% in 2009.  Research and development expenses for the years ended December 31, 2009 and 2010 include $26,000 and $61,000, respectively, of 
stock-based compensation recorded under ASC 718. 

Selling and Marketing Expenses.  Selling and marketing expenses increased by 14% from $15.3 million in 2009 to $17.5 million in 2010.  The increase 

in selling and marketing expenses is primarily due to the acquisition of a U.S.- based IT professional services business on January 17, 2010 as well as from 
increased worldwide selling and marketing activities and increased bonuses and commissions to our sales personal as a result of increased sales. Selling and 
marketing expenses as a percentage of revenues was 20% in 2010 as compared to 28% in 2009. Selling and marketing expenses for the years ended December 31, 
2009 and 2010 include $32,000 and $75,000, respectively, of stock-based compensation recorded under ASC 718. 

General and Administrative Expenses.  General and administrative expenses remained constant at $8.2 million both in 2009 and 2010.  General and 
administrative expenses for the years ended December 31, 2009 and 2010 include $70,000 and $162,000, respectively, of stock-based compensation recorded 
under ASC 718. 

Other Income, Net.  We recorded other income, net of $2.0 million in 2009 compared to $0.2 million in 2010.  Other income, net in 2009 is attributable 

to the capital gain that we recorded from the sale of our Israel-based 

37

  
  
  
  
  
  
  
  
 
  
  
   
  
 
  
headquarters’ office building in December 2009 in consideration of $5.2 million, of which $4.9 million was received in December 2009 and the remaining $0.3 
million was received in 2010 following the receipt of certain approvals from the Israeli tax authorities and local municipality that we have no outstanding 
obligations.  Other income, net in 2009 is also attributable to the capital gain that we recorded from the sale of our Hungarian office building facility in June 2009 
for total consideration of $0.5 million.  Other income in 2010 is attributable to proceeds from the sale of the assets of CarPro Systems Ltd. in December 2006. 

Financial Income (Expenses), Net.  We had financial expenses, net of $0.2 million in 2010 compared to financial income, net of $0.2 million in 2009.  
Our financial income, net in 2009 consists of interest income on deposits and marketable securities. Our financial expenses, net in 2010 was primarily due to the 
depreciation of the Euro against the U.S. dollar, which adversely affected the U.S. dollar value of Euro denominated assets, including cash and accounts 
receivable. 

Tax Benefit (Taxes on Income).  We recorded taxes on income of $0.3 million in 2009 compared to a tax benefit of $0.1 million in 2010.  Taxes on 

income are primarily attributable to taxes incurred in Europe and the United States.  The tax benefit in 2010 was derived from an increase in a deferred income 
tax asset recorded with respect to carryforward tax losses in Israel, reversing a previous valuation allowance on a deferred income tax asset. 

Net Income.  We recorded net income of $9.4 million in 2010 compared to net income of $6.2 million in 2009.  The increase in net income in 2010 is 
attributable to the increase in our operations, mainly in the Japanese and U.S. markets, as well as to the revenues generated from the U.S.-based IT professional 
services business that we acquired in January 2010.  Our net income in 2009 benefited from approximately $2.2 million capital gains that we record as a result of 
the sale of our Hungarian facility in June 2009 and our Israel-based headquarters’ office building in December 2009. 

Year Ended December 31, 2009 Compared With Year Ended December 31, 2008 

Revenues.  Revenues in 2009 decreased by 11% from $62.0 million in 2008 to $55.4 million in 2009.  Revenues from proprietary software products 

decreased by 12% from $49.1 million in 2008 to $43.1 million in 2009, as a result of the economic downturn during 2009, which led to a significant reduction in 
ongoing orders for our products, particularly in the Japanese and European markets.  Revenues from IT professional services revenues decreased by 5% from 
$12.9 million in 2008 to $12.2 million in 2009.  License revenues decreased by 18% from $17.9 million in 2008 to $14.7 million in 2009, primarily attributable to 
the generally lower demand for our products caused by the global economic downturn.  As a result of this economic downturn during 2009, we experienced a 
significant reduction in ongoing orders for our products, particularly in the Japanese and European markets.  Revenues from sales of applications decreased by 
13% from $3.0 million in 2008 to $2.6 million in 2009, primarily due to a reduction in orders in the Japanese market and exchange rate differences attributed to 
the depreciation of the British Pound against the U.S. dollar, which adversely affected the U.S. dollar value of our British Pound denominated revenues from sales 
of applications.  Revenues from maintenance and technical support decreased by 5% from $14.5 million in 2008 to $13.8 million in 2009, primarily as a result of 
the depreciation of the Euro and British Pound against the U.S. dollar, which adversely affected the U.S. dollar value of our Euro and British Pound denominated 
revenues from maintenance and technical support.  Revenues from consulting and other services decreased by 9% from $26.6 million in 2008 to $24.3 million in 
2009, primarily as a result of the advancement of a number of customers’ projects to production stage, consequently reducing the technology consulting needs of 
these customers, and the lower demand caused by the global economic downturn. 

38

  
  
  
  
  
  
  
 
  
The following table presents our revenues by geographical market for the years ended December 31, 2008 and 2009: 

Israel 
Europe 
United States 
Japan 
Other 

Total revenues 

Year ended December 31,

2008

2009 

(In thousands) 
4,760    $
25,359     
20,096     
10,110     
1,655     
61,980    $

3,614
22,516
18,485
8,895
1,840 
55,350

$

$

Cost of Revenues.  Cost of revenues decreased by 3% from $27.1 million in 2008 to $26.3 million in 2009.  Cost of revenues for licenses increased by 

28% from $3.2 million in 2008 to $4.1 million in 2009, primarily due to an increase in amortization of capitalized software development expenses from $2.4 
million in 2008 to $3.7 million in 2009.  Cost of revenues for applications decreased by 24% from $1.7 million in 2008 to $1.3 million in 2009, due to the 
decrease in application revenues and increased margins on sales of applications.  Cost of revenues for maintenance and technical support were $2.2 in 2009, the 
same as in 2008.  Cost of revenues for consulting and other services decreased by 7% from $20.0 million in 2008 to $18.7 million in 2009, consistent with the 
decrease in consulting and other services revenues.  Cost of revenues for the years ended December 31, 2008 and 2009 includes $20,000 and $2,000, respectively, 
of stock-based compensation recorded under ASC 718. 

Gross Profit.  Gross profit in 2009 was 52.5% compared to gross profit of 56.2% in 2008.  The decrease in gross profit was mainly a result of the 

decrease in the license sales and maintenance and technical support, which maintain high gross profit margins. 

Research and Development Expenses, Net.  Gross research and development costs decreased by 10% from $4.9 million in 2008 to $4.4 million in 2009.  

Net research and development expenses decreased by 44% from $2.3 million in 2008 to $1.3 million in 2009.  In 2009, we capitalized $3.1 million of software 
development costs compared to $2.6 million in 2008 due to an increase in product enhancements.  The decrease in gross research and development costs in 2009 
was primarily due to a reduction in salary costs that we implemented in 2009 and the depreciation of the NIS against the U.S. dollar, which decreased the U.S. 
dollar value of our NIS denominated salary costs.  Net research and development costs as a percentage of revenues in 2009 was 2.4% compared to 3.8% in 2008.  
Research and development expenses for the years ended December 31, 2008 and 2009 include $13,000 and $26,000, respectively, of stock-based compensation 
recorded under ASC 718. 

Selling and Marketing Expenses.  Selling and marketing expenses decreased by 12% from $17.4 million in 2008 to $15.3 million in 2009.  The decrease 
in selling and marketing expenses is consistent with the decrease in total sales and is also attributable to expense control initiatives implemented by management 
in 2009.  Selling and marketing expenses for the years ended December 31, 2008 and 2009 include $112,000 and $32,000, respectively, of stock-based 
compensation recorded under ASC 718. 

General and Administrative Expenses.  General and administrative expenses decreased by 25% from $10.9 million in 2008 to $8.2 million in 2009.  The 

decrease in general and administrative expenses is primarily attributable to a reduction in salary costs that we implemented in 2009 together with other expense 
control initiatives.  General and administrative expenses for the years ended December 31, 2008 and 2009 include $99,000 and $70,000, respectively, of stock-
based compensation recorded under ASC 718. 

39

  
  
  
  
  
  
  
  
 
  
  
   
  
 
  
Other Income, Net.  We recorded other income of $2.0 million in 2009, which is mainly attributable to the sale of our Israel-based headquarters’ office 
building in December 2009 in consideration of $5.2 million, of which $4.9 million was received in December 2009 and the remaining $0.3 million was received 
in 2010 following the receipt of certain approvals from the Israeli tax authorities and local municipality that we have no outstanding obligations.  We did not 
record other income in 2008. 

Financial Income, Net.  Financial income, net decreased from $0.4 million in 2008 to $0.2 million in 2009.  The decrease in financial income, net was 

primarily due to lower prevailing interest rates on deposits and marketable securities and the effect of changes in currency rates. 

Taxes on Income.  We recorded taxes on income of $0.2 million in 2008 compared to $0.3 million in 2009.  Taxes on income are primarily attributable to 

taxes incurred in Europe and the United States.  Most of our subsidiaries have accumulated carryforward losses for tax purposes. 

Equity in Earnings (Losses) of Affiliates.  Prior to the sale of our 40% ownership interest in Nextstep in June 2008, we recognized income and loss from 

the operations of Nextstep.  In 2008, we recorded equity in losses of affiliates of $8,000.  As a result of the sale of our interest in Nextstep in June 2008, we 
recorded a loss of $61,000.  We did not record equity in losses of affiliates in 2009. 

Net Income (Loss).  We recorded net income of $4.5 million from continued operations in 2008 compared to net income of $6.2 million from continued 

operations in 2009.  The increase in net income in 2009 is mainly attributable to the capital gain of approximately $2 million that we recorded from the sale of our 
Israel-based headquarters’ office building as well as expense control initiatives implemented by management in 2009. 

Impact of Currency Fluctuations and of Inflation 

Our financial statements are stated in U.S. dollars, our functional currency.  However, a substantial portion of our revenues and costs are incurred in 

other currencies, particularly NIS, Euros, Japanese yen, and the British pound.  We also maintain substantial non-U.S. dollar balances of assets, including cash, 
accounts receivable, and liabilities, including accounts payable.  Therefore, fluctuations in the value of the currencies in which we do business relative to the U.S. 
dollar may have a material adverse effect on our business, results of operations and financial condition.  The depreciation of such other currencies in relation to 
the U.S. dollar has the effect of reducing the U.S. dollar value of any of our liabilities which are payable in those other currencies (unless such costs or payables 
are linked to the U.S. dollar).  Such depreciation also has the effect of decreasing the U.S. dollar value of any asset that is denominated in such other currencies or 
receivables payable in such other currencies (unless such receivables are linked to the U.S. dollar).  In addition, the U.S. dollar value of revenues and expenses 
denominated in such other currencies would increase.  Conversely, the appreciation of any currency in relation to the U.S. dollar has the effect of increasing the 
U.S. dollar value of any unlinked assets and the U.S. dollar amounts of any unlinked liabilities and increasing the U.S. dollar value of revenues and expenses 
denominated in other currencies. 

In addition, while we incur a portion of our costs in NIS, the U.S. dollar cost of our operations in Israel is influenced by the extent to which any increase 

in the rate of inflation in Israel is (or is not) offset, or is offset on a lagging basis, by a devaluation of the NIS in relation to the U.S. dollar. 

Because exchange rates between the NIS, Euro, Japanese Yen and the British pound and the U.S. dollar fluctuate continuously, exchange rate 

fluctuations and especially larger periodic devaluations will have an impact on our profitability and period-to-period comparisons of our results.  We cannot 
assure you that in the future our results of operations may not be materially adversely affected by currency fluctuations. 

The following table sets forth, for the periods indicated, (i) depreciation or appreciation of the U.S. dollar against the most important currencies for our 

business, the NIS, Euro, Japanese yen, the British pound; and (ii) inflation as reflected in changes in the Israeli consumer price index. 

40

  
  
  
  
  
  
  
  
  
  
  
 
  
New Israeli Shekel 
Euro 
Japanese Yen 
British Pound 
Israeli Consumer Price Index 

Conditions in Israel 

2006 

2007

Year Ended December 31,
2008

2009 

2010

2.0%
4.2%
(7.6)%
6.4%
(0.1)%

9.9%
11.7%
6.2%
2.2%
3.4%

1.2%
(5.3)%
23.1%
(27.2)%
3.8%

0.7%
3.5%
(1.4)%
10.9%
4.0%

6.4%
(7.4)%
13.4%
(4.4)%
2.6%

We are incorporated under the laws of Israel, and our principal executive offices and most of our research and development facilities are located in the 

State of Israel.  See Item 3.D. “Key Information - Risk Factors - Risks Relating to Our Location in Israel” for a description of governmental, economic, fiscal, 
monetary or political polices or factors that have materially affected or could materially affect our operations. 

Corporate Tax Rate 

Israeli companies are subject to corporate tax at the rate of 25% in the 2010 tax year.  In accordance with a recent amendment to the Income Tax 
Ordinance (Amendment No. 171 dated July 23, 2009), the corporate tax rate declined to 24% in 2011 and is scheduled to further decline to 23% in 2012, 22% in 
2013, 21% in 2014, 20% in 2015 and 18% in 2016 and thereafter.  However, the effective tax rate payable by a company that derives income from an “approved 
enterprise” (as further discussed below), may be considerably less. 

Eight investment programs at our facility in Or Yehuda have been granted “approved enterprise” status under the Law for Encouragement of Capital 

Investments, 1959, commonly referred to as the Investment Law, and we are, therefore, eligible for certain tax benefits.  Subject to compliance with applicable 
requirements, the portion of our income derived from the approved enterprise programs will be tax-exempt for a period of two to four years commencing in the 
first year in which an approved enterprise generates taxable income and will be subject, for a period of five to eight years, to a reduced corporate tax (such 
reduced tax rates are dependent on the level of foreign investments in the company).  However, these benefits will not be available to us with respect to any 
income derived by our non-Israeli subsidiaries. 

On April 1, 2005, an amendment to the Investment Law, or the Amendment, came into effect that has significantly changed the provisions of the 

Investment Law.  The Amendment limits the scope of enterprises which are eligible to receive tax benefits, such as generally requiring that at least 25% of the 
enterprise’s income will be derived from export.  Additionally, the Amendment enacted major changes in the manner in which tax benefits are awarded under the 
Investment Law so that companies no longer require Investment Center approval in order to qualify for tax benefits.  Such an enterprise is a Privileged Enterprise, 
rather than the previous terminology of Approved Enterprise.  The period of tax benefits for a new Privileged Enterprise commences in the "Year of 
Commencement,” which is the later of: (1) the year of election, or (2) the year in which taxable income is first generated by the company after the election year. 

However, the amendment to the Investment Law provides that terms and benefits included in any certificate of approval granted prior to the Amendment 
will remain subject to the provisions of the Investment Law as they were on the date of such approval.  Therefore, our existing approved enterprise programs will 
generally not be subject to the provisions of the Amendment.  As a result of the Amendment, tax-exempt income will subject us to taxes upon distribution or 
liquidation and we may be required to record deferred tax liability with respect to such tax-exempt income.  As of December 31, 2010, we did not generate 
income under the provision of the Amendment. 

In December 2010, the Israeli Parliament passed the Law for Economic Policy for 2011 and 2012 (Amended Legislation), which, among other things, 

amends the Investment Law, effective as of January 1, 2011.  According to the new legislation, the benefit tracks under the Investment Law were modified and a 
uniform tax rate will apply to all of the income of a Privileged Enterprise.  We may elect to irrevocably implement the amendment (while waiving benefits 
provided under the Investment Law as currently in effect) and subsequently would be 

41

  
  
  
  
  
  
  
  
  
  
 
  
 
  
 
 
   
   
   
   
   
  
subject to the amended tax rates that are: 2011 and 2012 - 15% (in development area A - 10%), 2013 and 2014 - 12.5% (in development area A - 7%) and in 2015 
and thereafter - 12% (in development area A - 6%). 

As of December 31, 2010, our net operating loss carry-forwards for Israeli tax purposes was approximately $35.1 million.  Under current Israeli tax 
laws, operating loss carry-forwards do not expire and may be offset against future taxable income.  As of December 31, 2010, our subsidiaries in Europe had 
estimated total available tax loss carry-forwards of $6.6 million, which may be offset against future taxable income for 15 to 20 years, respectively. 

We have received final tax assessments through the year 2005 from the Israeli tax authorities. 

Recently Issued Accounting Standards 

In October 2009, the FASB issued amendments to the accounting and disclosure for revenue recognition of multiple deliverable revenue arrangements 

codified in ASC 605-25.  The amendments modify the criteria for recognizing revenue in multiple element arrangements and require companies to develop a best 
estimate of the selling price to separate deliverables and allocate arrangement consideration using the relative selling price method.  Additionally, the amendments 
eliminate the residual method for allocating arrangement considerations.  The amendments establish a selling price hierarchy for determining the selling price of a 
deliverable, which is based on: a) vendor-specific objective evidence; b) third-party evidence; or c) estimates.  In addition, the guidance significantly expands 
required disclosures related to a vendor’s multiple-deliverable revenue arrangements.  ASC 605-25 is effective prospectively for revenue arrangements entered 
into or materially modified in fiscal years beginning on or after June 15, 2010, with early adoption permitted.  We have not early adopted the guidance.  We do 
not believe that the adoption of the new guidance will have material impact on our consolidated financial statements. 

In January 2010, the FASB updated the “Fair Value Measurements Disclosures” codified in FASB ASC 820. More specifically, the update requires (a) 

an entity to disclose separately the amounts of significant transfers in and out of Levels 1 and 2 fair value measurements and to describe the reasons for the 
transfers; and (b) information about purchases, sales, issuances and settlements to be presented separately (i.e. to present the activity on a gross basis rather than 
net) in the reconciliation for fair value measurements using significant unobservable inputs (Level 3 inputs). The update clarifies existing disclosure requirements 
for the level of disaggregation used for classes of assets and liabilities measured at fair value, and requires disclosures about the valuation techniques and inputs 
used to measure fair value for both recurring and nonrecurring fair value measurements using Level 2 and Level 3 inputs. The update became effective as of the 
first quarter ended December 31, 2010, except for the gross presentation of the Level 3 roll forward information, which is required for annual reporting of 
December 31, 2010. The adoption of the new guidance did not have a material impact on our consolidated financial statements. 

In February 2010, the FASB issued Accounting Standard Update, or ASU, 2010-09 - amendments to certain recognition and disclosure requirements of 

“Subsequent Events” codified in ASC 855. The update removes the requirement to disclose the date through which subsequent events were evaluated in both 
originally issued and reissued financial statements for "SEC Filers." ASU 2010-09 still requires our company to evaluate subsequent events through the date that 
the financial statements are issued. The adoption of the new guidance did not have a material impact on our consolidated financial statements. 

In December 2010, the FASB Emerging Issues Task Force issued ASU 2010-29, Disclosure of Supplementary Pro Forma Information for Business 

Combinations codified in ASC 805, “Business Combinations.”  ASU 2010-29 responds to diversity in practice about the interpretation of the pro forma disclosure 
requirements for business combinations. When a public entity's business combinations are material on an individual or aggregate basis, the notes to its financial 
statements must provide pro forma revenue and earnings of the combined entity as if the acquisition date(s) had occurred as of the beginning of the annual 
reporting period. The ASU clarifies that if comparative financial statements are presented, the pro forma disclosures for both periods presented (the year in which 
the acquisition occurred and the prior year) should be reported as if the acquisition had occurred as of the beginning of the comparable prior annual reporting 
period only and not as if it had occurred at the beginning of the current annual reporting period. The ASU also expands the supplemental pro forma disclosure 
requirements to 

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include a description of the nature and amount of any material non-recurring adjustments that are directly attributable to the business combination. We have 
determined not to early adopt the new guidance. 

B. 

LIQUIDITY AND CAPITAL RESOURCES 

Historically, we have financed our operations through cash generated by operations, funds generated by our public offerings in 1991 (approximately $8.5 
million), 1996 (approximately $5.0 million) and 2000 (approximately $79.6 million), private equity investments in 1998 (approximately $12.2 million), as well as 
from research and development and marketing grants primarily from the Government of Israel.  In addition, we have also financed our operations through short-
term loans and borrowings under available credit facilities. 

In June 2008, we sold our 40% interest in Nextstep in consideration of $150,000 and recorded a capital loss of $61,000. 

In December 2009, we sold our Israel-based headquarters’ office building in consideration of $5.2 million, of which $4.9 million was received in 

December 2009 and the remaining $0.3 million was received in 2010 following the receipt of certain approvals from the Israeli tax authorities and local 
municipality that we have no outstanding obligations.  We recorded a capital gain of $2.0 million as a result of the transaction in 2009. 

On January 17, 2010, we purchased a consulting and staffing services business of a U.S.-based IT services company for approximately $13.7 million to 

be paid over a three year period, of which $8.6 million was paid in 2010, $1.9 million was paid in 2011 and the remainder will be paid in 2012 and 2013.  The 
acquisition had a positive effect on the growth of our IT professional services revenues in 2010. 

On October 31, 2010, we purchased an 88% interest in a consulting and staffing services company, and have an option to increase our holdings to 100%. 

We paid a cash purchase price of $1.6 million. The acquired company provides a comprehensive range of consulting and staffing services for IT industry in the 
areas of infrastructure design and delivery, application development, technology planning and implementation services. 

In order to strengthen our presence in Southern Africa, on January 1, 2011, we acquired 51% of our South African distributor, Magix Integration 
(Proprietary) Ltd., with an option to increase out holdings to 75%, for a total investment of up to $2.5 million. Magix Integration (Proprietary) Ltd. specializes in 
the software integration and application development of our platforms as well as the support of large-scale and complex systems in the public and financial 
sectors in South Africa. 

On December 23, 2010, we raised approximately $21.4 million before costs ($20.3 million net of issuance expenses) in a private placement to 
institutional investors in the United States and abroad.  We issued an aggregate of 3,287,616 ordinary shares at a price of $6.50 per share in the offering.  Certain 
of the purchasers also received warrants to purchase up to an aggregate of 1,134,231 ordinary shares at an exercise price of $8.26 per share.  The warrants are 
exercisable as of six months from the date of issuance, have a term of three years, and the exercise price is subject to future adjustment for various events, such as 
stock splits or dividend distributions.  If the warrants are exercised in full, we will receive additional proceeds of approximately $9.4 million. 

As of December 31, 2010, we had approximately $46.5 million in cash and cash equivalents and working capital of approximately $48.8 million, 

compared to approximately $41.9 million in cash and cash equivalents and working capital of approximately $28.0 million at December 31, 2009. 

As of December 31, 2010, our total debt was approximately $11,000 compared to approximately $53,000 as of December 31, 2009, comprised solely of 

long-term loans (including current maturities). 

In December 2009, we announced that our board of directors had declared a cash dividend of $0.50 per share and the payment of the dividend in the 

aggregate amount of approximately $16.0 million was made on January 25, 2010. 

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We do not currently have significant capital spending or purchase commitments; however we anticipate a moderate increase in capital expenditures and 
lease commitments during 2011 consistent with the anticipated growth in our operations, infrastructure and personnel.  We believe that our accumulated cash, in 
conjunction with cash generated from operations and available funds, will be sufficient to meet our cash requirements for working capital and capital expenditures 
for at least the next 12 months.  We expect that cash provided by operating activities may fluctuate in future periods as a result of a number of factors, including 
fluctuations in our operating results, accounts receivable collections, and the timing and amount of tax and other payments. 

We invested the proceeds from our December 2010 private placement in short-term deposit accounts that bear annual interest of 1%-2%. We believe the 

overall credit quality of our portfolio is strong, with our cash equivalents and fixed income portfolio invested in securities with a weighted-average credit rating 
exceeding A.  Our fixed income and publicly traded equity securities are classified as either Level 1 or Level 2 investments, as measured under ASC 820, “Fair 
Value Measurements and Disclosures,” as these vendors either provide a quoted market price in an active market or use observable inputs. 

Cash Flows 

The following table summarizes our cash flows for the periods presented: 

2008

Net income from continuing operations 
Adjustments to reconcile net income from continuing operations to net cash 

$

provided by operating activities from continuing operations:

Net cash provided by operating activities from continuing operations
Net cash used in operating activities from discontinued operations
Net cash provided by operating activities 
Net cash provided by (used in) investing activities 
Net cash provided by (used in) financing activities 
Effect of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents from continuing operation

Year ended December 31,
2009 
(U.S. dollars in thousands)
6,176    $

$

4,508

3,186
7,694
(21)
7,673
11,266
(3,371)
(458)
15,131

1,358     
7,534     
-     
7,534     
(10,376)    
(62)    
(55)    
(2,959)    

2010

9,375

5,022
14,397
-
14,397
(391)
4,915
390
19,311

Net cash provided by operating activities was $14.4 million for the year ended December 31, 2010, compared to $7.5 million and $7.7 million for the 

year ended December 31, 2009 and 2008, respectively.  Net cash provided by operations in 2010 consists primarily of our ongoing operations activity and of net 
income adjusted for non-cash activity, including depreciation and amortization of our capitalized research and development assets and customer relations and an 
increase in accrued expenses and other accounts payable, offset by an increase in deferred income taxes assets.  Net cash provided by operations in 2009 consists 
primarily of our ongoing operations activity and of net income adjusted for non cash activity, including depreciation and amortization of our capitalized research 
and development assets and a decrease in trade receivables, which was offset by gain on sale of property and equipment, a decrease in accrued expenses and other 
accounts payable and an increase in deferred income taxes.  Net cash provided by operations in 2008 consists primarily of our ongoing operations activity and of 
net income adjusted for non cash activity, including depreciation and amortization of our capitalized research and development assets and an increase in accrued 
expenses and other accounts payable. 

Net cash used in investing activities was approximately $0.4 million for the year ended December 31, 2010, compared to net cash used in investing 

activities of approximately $10.4 million for the year ended December 31, 2009 and net cash provided by investing activities of approximately $11.3 million for 
the year ended December 31, 

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2008.  Net cash used in investing activities in 2010 is primarily attributable to $10.2 million used for the acquisition of two U.S.-based IT services businesses, 
$3.6 million of capitalized software development costs, $1.2 million prepayment on investment, $0.6 million for investment in property and $0.4 million for 
investment in marketable securities, which was offset by $13.8 million net proceeds from short-term and long-term deposits, $1.2 million proceeds from sale and 
maturity of marketable securities and $0.4 million proceeds from the sale of property and equipment.  Net cash used in investing activities in 2009 is primarily 
attributable to $12.0 million net investments in short-term and long-term deposits, $3.1 million capitalized software development costs and $1.6 million 
investment in marketable securities, which was offset by $4.9 million proceeds received from the sale of our Israel-based headquarters’ office building in 
December 2009.  Net cash provided by investing activities in 2008 is primarily attributable to $15.3 million net proceeds received from the sale of our wholly-
owned AAOD subsidiary, as well as $150,000 proceeds from the sale of Nextstep, offset by $2.6 million capitalized software development costs, $0.7 million for 
the purchase of property and equipment and $1.3 million investment in marketable securities and short term bank deposits. 

Net cash provided by financing activities was approximately $4.9 million for the year ended December 31, 2010, primarily attributable to $20.3 million 
net proceeds from a private placement of our ordinary shares that we completed in December 2010, which was offset by a $16.0 million aggregate dividend paid 
in January 2010.  Net cash used in financing activities was approximately $0.1 million and $3.4 million for the years ended December 31, 2009 and 2008, 
respectively, primarily attributable to the repayment of short-term loans. 

C. 

RESEARCH AND DEVELOPMENT, PATENTS AND LICENSES

Our research and development and support personnel work closely with our customers and prospective customers to determine their requirements and to 

design enhancements and new releases to meet their needs.  We periodically release enhancements and upgrades to our core products.  In the years ended 
December 31, 2008, 2009 and 2010, we invested $4.9 million, $4.4 million and $5.7 million in research and development, respectively.  Research and 
development activities take place in our facilities in Israel, India and Japan. 

As of December 31, 2010, we employed 96 employees in research and development activities, of which 40 persons were located in Israel, 51 persons in 

India and five persons in Japan.  Our product development team includes technical writers who prepare user documentation for our products.  In addition, we 
have also entered into arrangements with subcontractors for the preparation of product user documentation and certain product development work. 

For additional information regarding product development see Item 4. “Information on the Company - Business Overview - Product Development.” 

D. 

TREND INFORMATION 

In 2010, we experienced growth in our revenues and profitability as market conditions improved mainly in the U.S. and Japanese markets, and our 

principal products received wider market acceptance.  With our most recent acquisitions, we expect this trend to continue into 2011. 

For more information on trends in our industry, please see Item 4. “Information on the Company-Business Overview-Industry Background and Trends” 

and Item 5. “Operating and Financial Review and Prospects - Results of Operations.” 

E. 

OFF-BALANCE SHEET ARRANGEMENTS 

We are not a party to any off-balance sheet arrangements.  In addition, we have no unconsolidated special purpose financing or partnership entities that 

are likely to create material contingent obligations. 

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F. 

TABULAR DISCLOSURE OF CONTRACTUAL OBLIGATIONS

The following table summarizes our minimum contractual obligations as of December 31, 2010 and the effect we expect them to have on our liquidity 

and cash flow in future periods. 

Contractual Obligations 

Operating lease obligations 
Liabilities due to acquisition activities 
Severance payments, net* 
Uncertainties in income taxes (ASC 740) 
Long term loan 
Total contractual obligations 

Payments due by period

$

Total
2,735,000
5,106,000
211,000
1,253,000

11,000   

$

9,316,000

$

less than 
1 year 
1,437,000 
1,906,000 

$

 $

-     
-     
9,000     
 $

3,352,000 

1-3 years

3-5 years

$

155,000

1,143,000
3,200,000
-
-

2,000   

4,345,000

$

-
-
- 
155,000

*Severance payments relate to accrued severance obligations mainly to our Israeli employees as required under Israeli labor law.  We are legally 
required to pay severance upon certain circumstances, primarily upon termination of employment by our company, retirement or death of the respective 
employee.  Our liability for all of our Israeli employees is fully provided for by monthly deposits with insurance policies and by an accrual. 

ITEM 6. 

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A. 

DIRECTORS AND SENIOR MANAGEMENT 

Set forth below are the name, age, principal position and a biographical description of each of our directors and executive officers: 

Name 
Guy Bernstein 
Asaf Berenstin 
Itiel Efrat (1) 
Elan Penn (1)(2) 
Naamit Salomon 
Yehezkel Zeira (1) 

(1)  Member of our Audit Committee 
(2)  Member of our Investment Committee 

Age
43
33
47
60
46
67

   Position
  Acting Chief Executive Officer and Director 
  Acting Chief Financial Officer
  Outside Director
  Outside Director
  Director
  Director

Messrs. Guy Bernstein and Yehezkel Zeira and Ms. Naamit Salomon were elected at our 2010 annual general meeting of shareholders for a one year 

period, to serve as directors until our 2011 annual general meeting of shareholders.  Messrs. Itiel Efrat and Elan Penn will serve as our outside directors pursuant 
to the provisions of the Israeli Companies Law for three-year terms until December 28, 2012 and December 29, 2011, respectively. 

On April 26, 2010, Mr. Guy Bernstein was appointed as our acting chief executive officer and Mr. Asaf Berenstin was appointed as our acting chief 

financial officer.  The fathers of Guy Bernstein and Asaf Berenstin are brothers.  Other than such relationship, there are no family relationships among our 
directors and senior executives. 

Guy Bernstein has served as our acting chief executive officer since April 2010 and has served as a director of our company since January 2007.  Mr. 

Bernstein served as the chairman of our board of directors from April 2008 to April 2010.  Mr. Bernstein has served as the chief executive officer of Formula 
Systems, our parent company, since January 2008.  From December 2006 to November 2010, Mr. Bernstein served as a director and the chief executive officer of 
Emblaze Ltd. or Emblaze, our former controlling shareholder.  Mr. Bernstein also serves as a director of Sapiens International Corporation N.V., or Sapiens, and 
is the chairman of the board of directors of 

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Matrix IT Ltd., both of which are subsidiaries of Formula Systems.  From April 2004 to December 2006, Mr. Bernstein served as the chief financial officer of 
Emblaze and he has served as a director of Emblaze since April 2004.  Prior to that and from 1999, Mr. Bernstein served as our chief financial and operations 
officer.  Prior to joining our company, Mr. Bernstein was at Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, where he acted as senior 
manager from 1994 to 1997.  Mr. Bernstein holds a B.A. degree in accounting and economics from Tel Aviv University and is a certified public accountant 
(CPA) in Israel. 

Asaf Berenstin has served as our acting chief financial officer since April 2010.  Prior to that and from August 2008, Mr. Berenstin served as our 

corporate controller.  Prior to joining our company and from July 2007, Mr. Berenstin served as assistant controller at Gilat Satellite Networks Ltd. (NASDAQ: 
GILT).  From October 2003 to July 2008, Mr. Berenstin was a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCooper.  Mr. 
Berenstin holds a B.A degree in accounting and economics and M.B.A. degree, both from Tel-Aviv University, and is a certified public accountant (CPA) in 
Israel. 

Itiel Efrat has served as an outside director of our company since December 2006 and is a member of our audit committee.  Mr. Efrat is the founder and 
has served as co-managing director of ERB Ltd., a leading financial consulting firm, since 1995.  Mr. Efrat was also the founder and is a member of the board of 
directors of ESOP-Excellence Trust Company since 2004.  Mr. Efrat is a certified public accountant (CPA) in Israel and holds a B.A. degree in accounting and 
economics from Tel-Aviv College of Management. 

Elan Penn has served as an outside director of our company (within the meaning of the Israeli Companies Law) since December 2005 and is a member 
of our audit committee.  Mr. Penn was elected as an outside director for a second three-year term as of December 29, 2008 and expiring on December 29, 2011.  
Mr. Penn has served as chief executive officer and chairman of Penn Publishing Ltd., a private company based in Tel Aviv, Israel since 2001.  From 2000 to 
2001, Mr. Penn served as vice president of finance and administration of A.I. Research and Development Ltd.  Mr. Penn served as chief executive officer of 
Sivan Computer Training Company Ltd. during the years 1998 through 2000.  From 1992 to 2000, Mr. Penn served as vice president of finance and 
administration of Mashov Computers Ltd.  From 1987 to 1991 and again from 1992 to 1997, Mr. Penn served as our company’s vice president of finance and 
administration.  Mr. Penn also serves as a director of Telcoor Telekom Ltd.  Mr. Penn holds a B.A. degree in economics from the Hebrew University of Jerusalem 
and a Ph.D. in management science from the University of London. 

Naamit Salomon has served as director of our company since March 2003.  Since January 2010, Ms. Salomon has served as a partner in an investment 

company.  Ms. Salomon serves as a director of Sapiens, which is part of the Formula group.  Ms. Salomon served as the chief financial officer of Formula 
Systems from August 1997 until December 2009.  From 1990 through August 1997, Ms. Salomon served as the controller of two large privately held companies 
in the Formula group.  Ms. Salomon holds a B.A. degree in economics and business administration from Ben Gurion University and an L.L.M. degree from Bar-
Ilan University. 

Yehezkel Zeira has served as a director of our company since December 2005 and is a member of our audit committee.  Mr. Zeira has served as an 

independent IT consultant since 2001.  From 2000 to 2001, Mr. Zeira served as executive vice president international of Ness Technologies Inc., and from 1970 
to 2000, Mr. Zeira served in various positions at Advanced Technology Ltd., including as chief executive officer which position he assumed in 1982.  Mr. Zeira is 
also a lecturer at Ben Gurion University Faculty of Engineering.  Mr. Zeira holds a B. Sc. degree in industrial engineering and an M. Sc. degree in operations 
research, both from the Technion - Israel Institute of Technology and has participated in the Harvard Business School program for management development. 

47

  
 
  
  
  
  
  
 
  
The following table lists our other key employees: 

Name 
Amit Ben-Zvi 

Amit Birk 

Eyal Pfeifel 
Oded Lavee 
Regev Yativ 
Tania Amar 
Udi Ertel 

Age
44 

   Position
   Vice President, International Sales and Chief Executive Officer of Hermes 

Logistics Technologies Limited

40 

   Vice President, Mergers and Acquisitions and General Counsel and 

Corporate Secretary

42
42
42
44
51

  Chief Technology Officer
  Vice President Research and Development 
  President and Chief Executive Officer Magic Software Enterprises Inc.
  Vice President, Global Marketing 
  Vice President, Sales and Distribution 

Amit Ben-Zvi has served as our vice president, international sales and chief executive officer of our subsidiary, Hermes Logistics Technologies Limited, 
since October 2007.  Prior to that and from September 2005, Mr. Ben-Zvi served as the vice president marketing and manager of our iBOLT division.  From July 
2002 to July 2005, Mr. Ben-Zvi served as chief executive officer of WizCom Technologies, a publicly traded company specializing in scanning pens and mobile 
data capture products.  Prior to that and from January 2000, Mr. Ben-Zvi served as the chief executive officer of ISYS Operational Management Systems Ltd., a 
software applications company based in Israel.  From December 1997 to January 2000, Mr. Ben-Zvi served as chief operating officer of Top Imaging Systems 
Ltd., a publicly traded company.  Mr. Ben-Zvi holds a B.A. degree in accounting and L.L.B. degree, both from Tel-Aviv University. 

Amit Birk has served as our vice president, mergers and acquisitions, general counsel and corporate secretary since May 1999.  From 1997 to 1998, Mr. 

Birk was an associate at Avital Dromi & Co., a leading law firm in Tel Aviv, Israel.  Since November 2007, Mr. Birk has served as an outside director of BGI 
Investment (1961) Ltd., an Israeli public company.  Mr. Birk holds an L.L.B. degree from the University of Sheffield, an M.B.A. degree from Bar Ilan University 
and a Practical Engineer degree from ORT College.  Mr. Birk is also a certified mediator. 

Eyal Pfeifel has served as our chief technology officer since October 2009.  From February 2007 to July 2009, Mr. Pfeifel served as the chief technology 
officer of Ai Research and Technology.  Mr. Pfeifel previously worked with our company, as marketing general manager our Japanese branch from 1998 to 2000 
and as product manager at our headquarters from 1993 to 1998.  Mr. Pfeifel has also served in a range of other senior positions, including vice president for 
product management at Artificial Intelligence, director of product marketing for Babylon and director of business development for M-Systems 

Oded Lavee has served as our vice president, research and development since June 2008.  Mr. Lavee is responsible for our research and development and 

quality control in three locations, Israel, India and Japan.  Mr. Lavee has more than 20 years experience in development tools, applications and integration 
projects.  Prior to his current position and from April 2003, Mr. Lavee served as headquarters representative and senior consultant at our Japanese branch.  Mr. 
Lavee has extensive knowledge of the Japanese market including language and cultural skills.  Mr. Lavee has also held executive roles including head of 
development and co-founder in a range of hi-technology companies in Israel.  Mr. Lavee holds a BA degree in computer science and East Asian studies from Tel 
Aviv University. 

Regev Yativ has served as the president and chief executive officer of our subsidiary Magic Software Enterprises Inc. since January 2008.  Prior to that 

and from October 2006, Mr. Yativ served as our vice president international sales and was responsible for our business activities and branches in Europe and 
Japan, as well as the Israel-based team that oversees the distribution network in the Asia Pacific region, Latin America and South Africa.  From September 2002 
until June 2006, Mr. Yativ served as our vice president and managing director of Europe, Middle East and Africa, based at our Netherlands office.  From 2001 to 
2002, Mr. Yativ served as chief operating officer of Agro Marches Int. Paris, a company specializing in software and eBusiness platforms and managed its 

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branches across Europe.  From 1999 to 2001, Mr. Yativ was the chief executive officer of G.E.D B.V. in Amsterdam, an investments and business development 
group dealing in software and eBusiness solutions throughout Europe.  Mr. Yativ holds a B.A. degree in linguistics and Middle East science from Tel Aviv 
University. 

Tania Amar has served as our vice president, global marketing since October 2010. Ms. Amar has 20 years of global marketing experience.  Prior to 

joining our company and from January 2009, Ms. Amar served as vice president, marketing and business development at Jerusalem Venture Partners.  From 2003 
to 2008, Ms. Amar served as director of global marketing for NICE Systems (Nasdaq: NICE).  From 1998 to 2003, Ms. Amar served as corporate public relations 
director for Comverse Network Systems (Nasdaq: CMVT).  Ms. Amar holds a BA degree in Economics and an MBA in economics and finance, both from the 
University of Paris-Dauphine. 

Udi Ertel has served as our vice president, sales and distribution since January 2011.  Mr. Ertel is responsible for our sales and business activities in 
South Africa, Hungary and distribution in the Asia Pacific region, East Europe and the Mediterranean basin.  Mr. Ertel joined our company in 2004, initially 
serving as the chief executive office of our Israeli subsidiary, Magic Software Enterprises (Israel) Ltd., and from January 2009 as our vice president, global 
services and operations.  Before joining our company, Mr. Ertel served for nine years as the chief executive officer of Complot (83) Ltd.  Mr. Ertel holds a BSc 
degree in computer science and mathematics and completed his studies towards an MBA degree (without thesis), both from Tel Aviv University in Israel. 

B. 

COMPENSATION 

The following table sets forth all compensation we paid with respect to all of our directors and executive officers as a group for the year ended December 

31, 2010. 

All directors and executive officers as a group (8 persons)

Salaries, fees, 
commissions and 
bonuses 

$

337,000

Pension, retirement
and similar benefits 
73,000
$

During the year ended December 31, 2010, we paid to each of our outside and independent directors an annual fee of approximately $11,000 and a per-
meeting attendance fee of approximately $470.  Such fees are paid based on the fees detailed in a schedule published semi-annually by the Committee for Public 
Directors under the Israeli Securities Law.  The above compensation excludes stock- based compensation costs in accordance with ASC 718. 

As of December 31, 2010, our directors and executive officers as a group, then consisting of 8 persons, held options to purchase an aggregate of 463,802 

ordinary shares, at exercise prices ranging from $0 to $4.02 per share.  Of such options, options to purchase 62,500 ordinary shares expire in 2011, options to 
purchase 133,302 ordinary shares expire in 2013, options to purchase 20,000 ordinary shares expire in 2018, options to purchase 10,000 ordinary shares expire in 
2019 and options to purchase 238,000 ordinary shares expire in 2020.  All such options were granted under our 2000 Stock Option Plan and 2007 Incentive 
Compensation Plan.  See Item 6E. “Directors, Senior Management and Employees - Share Ownership - Stock-Based Compensation Plans.” 

C. 

BOARD  PRACTICES 

Introduction 

According to the Israeli Companies Law and our Articles of Association, the management of our business is vested in our board of directors.  The board 
of directors may exercise all powers and may take all actions that are not specifically granted to our shareholders.  Our executive officers are responsible for our 
day-to-day management.  The executive officers have individual responsibilities established by our board of directors.  Executive officers are appointed by and 
serve at the discretion of the board of directors, subject to any applicable agreements. 

49

  
 
  
  
  
  
  
  
  
  
  
  
 
  
 
   
  
Election of Directors 

Our articles of association provide for a board of directors consisting of no less than three and no more than 11 members or such other number as may be 

determined from time to time at a general meeting of shareholders.  Our board of directors is currently composed of five directors. 

Pursuant to our articles of association, all of our directors are elected at our annual general meeting of shareholders, which are required to be held at least 

once during every calendar year and not more than 15 months after the last preceding meeting.  Except for our outside directors (as described below), our 
directors are elected by a vote of the holders of a majority of the voting power represented and voting at such meeting and hold office until the next annual 
meeting of shareholders following the annual meeting at which they were appointed.  Directors (other than outside directors) may be removed earlier from office 
by resolution passed at a general meeting of our shareholders.  Our board of directors may temporarily fill vacancies in the board until the next annual meeting of 
shareholders, provided that the total number of directors will not exceed the maximum number permitted under our articles of association. 

Under the Israeli Companies Law, our board of directors is required to determine the minimum number of directors who must have “accounting and 

financial expertise” (as such term is defined in regulations promulgated under the Israeli Companies Law).  In determining such number, the board of directors 
must consider, among other things, the type and size of the company and the scope of and complexity of its operations.  Our board of directors has determined 
that at least one director must have “accounting and financial expertise,” within the meaning of the regulations promulgated under the Israeli Companies Law. 

We are exempt from the requirements of the NASDAQ Listing Rules with regard to the nomination process of directors, since we are a controlled 

company within the meaning of NASDAQ Listing Rule 5615(c)(1).  See Item 16G. “Corporate Governance.” 

Outside and Independent Directors 

Outside Directors.  The Israeli Companies Law requires companies incorporated under the laws of the State of Israel with shares that have been offered 

to the public in or outside of Israel to appoint at least two outside directors.  No person may be appointed as an outside director if the person or the person’s 
relative, partner, employer or any entity under the person’s control has or had, on or within the two years preceding the date of the person’s appointment to serve 
as outside director, any affiliation with the company or any entity controlling, controlled by or under common control with the company.  The term “affiliation” 
includes an employment relationship, a business or professional relationship maintained on a regular basis, control and service as an “office holder” as defined in 
the Israeli Companies Law, however, “affiliation” does not include service as a director of a private company prior to its first public offering if the director was 
appointed to such office for the purpose of serving as an outside director following the company’s first public offering.  In addition, no person may serve as an 
outside director if the person’s position or other activities create or may create a conflict of interest with the person’s responsibilities as an outside director or may 
otherwise interfere with the person’s ability to serve as an outside director.  If, at the time outside directors are to be appointed, all current members of the board 
of directors are of the same gender, then at least one outside director must be of the other gender. 

At least one of the outside directors must have “accounting and financial expertise” and the other outside directors must have “professional expertise,” as 

such terms are defined by regulations promulgated under the Israeli Companies Law. 

The outside directors are elected by a majority vote at a shareholders meeting.  The shareholders voting in favor of their election must include at least 

one-third of the shares of the non-controlling shareholders of the company who voted on the matter (not including abstentions).  This minority approval 
requirement need not be met if the total shareholdings of those non-controlling shareholders who vote against their election represent 1% or less of all of the 
voting rights in the company. 

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In general, outside directors serve for a three-year term and may be reelected to one additional three-year term.  However, Israeli companies listed on 

certain stock exchanges outside Israel, including The NASDAQ Global Select Market, may appoint an outside director for additional terms of not more than three 
years subject to certain conditions.  Such conditions include the determination by the audit committee and board of directors, that in view of the director’s 
professional expertise and special contribution to the company’s board of directors and its committees, the appointment of the outside director for an additional 
term is in the best interest of the company. 

Outside directors may be removed from office only by the same percentage of shareholders as is required for their election, or by a court, and then only 
if the outside directors cease to meet the statutory qualifications for their appointment, violate their duty of loyalty to the company or are found by a court to be 
unable to perform his or hers duties on a full time basis.  Outside directors may also be removed by the court if they are found guilty of bribery, fraud, 
administrative offenses or use of inside information. 

Each committee of the board of directors must include at least one outside director and the audit committee must be comprised of at least three directors 

and include all the outside directors.  An outside director is entitled to compensation as provided in regulations adopted under the Israeli Companies Law and is 
otherwise prohibited from receiving any other compensation, directly or indirectly, in connection with such service. 

Until the lapse of two year from termination of office, we may not engage an outside director to service as an office holder and cannot employ or receive 

services from that person, either directly or indirectly, including through a corporation controlled by that person. 

Independent Directors.  NASDAQ Listing Rules require us to establish an audit committee comprised of at least three members and only of independent 

directors each of whom satisfies the respective “independence” requirements of the Securities and Exchange Commission and NASDAQ. 

As a controlled company, within the meaning of NASDAQ Listing Rule 5615(c)(1), we are exempt from the NASDAQ Listing Rules requirement that a 

majority of a company’s board of directors qualify as independent directors, within the meaning of the NASDAQ Listing Rules.  See Item 16G. “Corporate 
Governance.” 

Our Board of Directors has determined that Messrs. Itiel Efrat and Mr. Elan Penn both qualify as independent directors under the Securities and 
Exchange Commission and NASDAQ requirements and as outside directors under the Israeli Companies Law requirements.  Our Board of Directors has further 
determined that Mr. Yehezkel Zeira qualifies as an independent director under the Securities and Exchange Commission and NASDAQ requirements. 

Pursuant to the Israeli Companies Law, an Israeli company whose shares are publicly traded may elect to adopt a provision in its articles of association 

pursuant to which a majority of its board of directors will constitute individuals complying with certain independence criteria prescribed by the Israeli Companies 
Law.  Pursuant to Israeli regulations adopted in January 2011, directors who comply with the independence requirements of NASDAQ and the Securities and 
Exchange Commission are deemed to comply with the independence requirements of the Israeli Companies Law.  We have not included such a provision in our 
articles of association. 

Committees of the Board of Directors 

Audit Committee.  Our audit committee, established in accordance with Section 114 of the Israeli Companies Law and Section 3(a)(58)(A) of the 

Securities Exchange Act of 1934, assists our board of directors in overseeing the accounting and financial reporting processes of our company and audits of our 
financial statements, including the integrity of our financial statements, compliance with legal and regulatory requirements, our independent public accountants’ 
qualifications and independence, the performance of our internal audit function and independent public accountants, finding any irregularities in the business 
management of our company for which purpose the audit committee may consult with our independent auditors and internal auditor, proposing to the board of 
directors ways to correct such irregularities and such other duties as may be directed by our board of directors.  The responsibilities of the audit committee also 
include approving related-party transactions as required by law. 

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Under Israeli law, an audit committee may not approve an action or a transaction with a controlling shareholder, or with an office holder, unless at the time of 
approval two outside directors are serving as members of the audit committee and at least one of the outside directors was present at the meeting in which an 
approval was granted. 

Our audit committee also serves as our Financial Statement Review Committee, as defined in regulations promulgated under the Israeli Companies Law 

recently enacted and applicable to the review process of financial statements commencing from the 2010 year-end financial statements. 

Our audit committee is currently composed of Messrs. Efrat, Penn and Zeira, each of whom satisfies the respective “independence” requirements of the 

Securities and Exchange Commission and NASDAQ.  We also comply with Israeli law requirements for audit committee members.  Mr. Elan Penn has been 
elected as the chairperson of the audit committee.  Our Board of Directors has determined that Mr. Penn qualifies as a financial expert.  The audit committee 
meets at least once each quarter. 

Investment Committee.  Our board of directors has established an investment committee, which administers our investments.  Mr. Penn, an outside 
director, and Ms. Dafna Cohen, a board member of our parent company Formula Systems, are the current members of our investment committee.  Our investment 
committee meets approximately once each quarter. 

Internal Auditor 

The Israeli Companies Law also requires the board of directors of a public company to appoint an internal auditor proposed by the audit committee.  A 

person who does not satisfy the Israeli Companies Law's independence requirements may not be appointed as an internal auditor.  The role of the internal auditor 
is to examine, among other things, the compliance of the company’s conduct with applicable law and orderly business practice.  Our internal auditor complies 
with the requirements of the Israeli Companies Law.  Mr. Eyal Weizman currently serves as our internal auditor. 

Directors’ Service Contracts 

There are no arrangements or understandings between us and any of our subsidiaries, on the one hand, and any of our directors, on the other hand, 

providing for benefits upon termination of their employment or service as directors of our company or any of our subsidiaries. 

Approval of Related Party Transactions Under Israeli Law 

Fiduciary Duties of Office Holders 

The Israeli Companies Law codifies the fiduciary duties that “office holders,” including directors and executive officers, owe to a company. An “office 

holder” is defined in the Israeli Companies Law as a director, general manager, chief business manager, deputy general manager, vice general manager, any other 
person assuming the responsibilities of any of the foregoing positions without regard to such person’s title or any other manager directly subordinate to the 
general manager. An office holder’s fiduciary duties consist of a duty of care and a duty of loyalty. The duty of care requires an office holder to act at a level of 
care that a reasonable office holder in the same position would employ under the same circumstances. This includes the duty to utilize reasonable means to obtain 
(i) information regarding the appropriateness of a given action brought for his approval or performed by him by virtue of his position and (ii) all other information 
of importance pertaining to the foregoing actions. The duty of loyalty includes (i) avoiding any conflict of interest between the office holder’s position in the 
company and any other position he holds or his personal affairs, (ii) avoiding any competition with the company’s business, (iii) avoiding exploiting any business 
opportunity of the company in order to receive personal gain for the office holder or others, and (iv) disclosing to the company any information or documents 
relating to the company’s affairs that the office holder has received due to his position as an office holder. 

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Disclosure of Personal Interests of an Office Holder 

The Israeli Companies Law requires that an office holder promptly, and no later than the first board meeting at which such transaction is considered, 

disclose any personal interest that he or she may have and all related material information known to him or her and any documents in their position, in connection 
with any existing or proposed transaction by us. In addition, if the transaction is an extraordinary transaction, that is, a transaction other than in the ordinary 
course of business, other than on market terms, or likely to have a material impact on the company’s profitability, assets or liabilities, the office holder must also 
disclose any personal interest held by the office holder’s spouse, siblings, parents, grandparents, descendants, spouse’s descendants and the spouses of any of the 
foregoing, or by any corporation in which the office holder or a relative is a 5% or greater shareholder, director or general manager or in which he or she has the 
right to appoint at least one director or the general manager. 

Approval of Transactions with Office Holders 

Under the Israeli Companies Law, all arrangements as to compensation of office holders who are not directors require approval by the board of directors, 

and exculpation, insurance and indemnification of, or an undertaking to, indemnify an office holder who is not a director requires both board of directors and 
audit committee approval. The compensation of office holders who are directors must be approved by our audit committee, board of directors and shareholders. 

Some transactions, actions and arrangements involving an office holder (or a third party in which an office holder has an interest) must be approved by 

the board of directors or as otherwise provided for in a company’s articles of association, however, a transaction that is adverse to the company’s interest may not 
be approved. In some cases, such a transaction must be approved by the audit committee and by the board of directors itself, and under certain circumstances 
shareholder approval may be required. A director who has a personal interest in a transaction that is considered at a meeting of the board of directors or the audit 
committee may not be present during the board of directors or audit committee discussions and may not vote on the transaction, unless the transaction is not an 
extraordinary transaction or the majority of the members of the board or the audit committee have a personal interest, as the case may be. In the event the majority 
of the members of the board of directors or the audit committee have a personal interest, then the approval of the general meeting of shareholders is also required. 

Disclosure of Personal Interests of a Controlling Shareholder; Approval of Transactions with Controlling Shareholders 

The disclosure requirements which apply to an office holder also apply to such transaction with respect to his or her personal interest in the transaction.  
The Israeli Companies Law provides that an extraordinary transaction with a controlling shareholder or an extraordinary transaction with another person in whom 
the controlling shareholder has a personal interest or a transaction with a controlling shareholder or his relative regarding terms of service and employment, must 
be approved by the audit committee, the board of directors and shareholders. The shareholder approval for such a transaction must include at least one-third of the 
shareholders who have no personal interest in the transaction who voted on the matter (not including abstentions). The transaction can be approved by 
shareholders without this one-third approval if the total shareholdings of those shareholders who have no personal interest and voted against the transaction do not 
represent more than one percent of the voting rights in the company. 

Under the Companies Regulations (Relief from Related Party Transactions), 5760-2000, promulgated under the Israeli Companies Law, as amended, 

certain extraordinary transactions between a public company and its controlling shareholder(s) do not require shareholder approval. In addition, under such 
regulations, directors’ compensation and employment arrangements in a public company do not require the approval of the shareholders if both the audit 
committee and the board of directors agree that such arrangements are solely for the benefit of the company. Also, employment and compensation arrangements 
for an office holder that is a controlling shareholder of a public company do not require shareholder approval if certain criteria are met. The foregoing exemptions 
from shareholder approval will not apply if one or more shareholders holding at least 1% of the issued and outstanding share capital of the company or of the 
company’s voting rights, objects to the use of these exemptions provided that 

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such objection is submitted to the company in writing not later than fourteen days from the date of the filing of a report regarding the adoption of such resolution 
by the company pursuant to the requirements of the Israeli Securities Law. If such objection is duly and timely submitted, then the transaction or compensation 
arrangement of the directors will require shareholders’ approval as detailed above. 

In addition, a private placement of securities that will (i) cause a person to become a controlling shareholder or (ii) increase the relative holdings of a 
shareholder that holds 5% or more of the company’s outstanding share capital, or (iii) will cause any person to become, as a result of the issuance, a holder of 
more than 5% of the company’s outstanding share capital in a private placement in which 20% or more of the company’s outstanding share capital prior to the 
placement are offered, the payment for which (in whole or in part) is not in cash or not under market terms, requires approval by the board of directors and the 
shareholders of the company. 

The Israeli Companies Law provides that an acquisition of shares in a public company must be made by means of a tender offer if as a result of the 

acquisition the purchaser would become a 25% or greater shareholder of the company. This rule does not apply if there is already another 25% or greater 
shareholder of the company. Similarly, the Israeli Companies Law provides that an acquisition of shares in a public company must be made by means of a tender 
offer if as a result of the acquisition the purchaser would hold greater than a 45% interest in the company, unless there is another shareholder holding more than a 
45% interest in the company. These requirements do not apply if, in general, the acquisition was made in a private placement that received shareholder approval, 
(i) was from a 25% or greater shareholder of the company which resulted in the acquirer becoming a 25% or greater shareholder of the company, if there is not 
already a 25% or greater shareholder of the company, or (ii) was from a shareholder holding a 45% interest in the company which resulted in the acquirer 
becoming a holder of a 45% interest in the company if there is not already a 45% or greater shareholder of the company. 

If, as a result of an acquisition of shares, the acquirer will hold more than 90% of a public company’s outstanding shares or a class of shares, the 
acquisition must be made by means of a tender offer for all of the outstanding shares or a class of shares. If less than 5% of the outstanding shares are not 
tendered in the tender offer, all the shares that the acquirer offered to purchase will be transferred to the acquirer. The Israeli Companies Law provides for 
appraisal rights if any shareholder files a request in court within three months following the consummation of a full tender offer. If more than 5% of the 
outstanding shares are not tendered in the tender offer, then the acquirer may not acquire shares in the tender offer that will cause his shareholding to exceed 90% 
of the outstanding shares.  

Provisions Restricting Change in Control of Our Company  

Tender Offer.  A person wishing to acquire shares or any class of shares of a publicly traded Israeli company and who would as a result hold over 90% of 

the company’s issued and outstanding share capital or of a class of shares which are listed, is required by the Israeli Companies Law to make a tender offer to all 
of the company’s shareholders for the purchase of all of the issued and outstanding shares of the company.  If the shareholders who do not respond to the offer 
hold less than 5% of the issued share capital of the company, all of the shares that the acquirer offered to purchase will be transferred to the acquirer by operation 
of law.  The Israeli Companies Law provides for an exception regarding the threshold requirement for a shareholder that prior to and following February 2000 
holds over 90% of a company’s issued and outstanding share capital.  However, the shareholders may petition the court to alter the consideration for the 
acquisition.  If the dissenting shareholders hold more than 5% of the issued and outstanding share capital of the company, the acquirer may not acquire additional 
shares of the company from shareholders who accepted the tender offer if following such acquisition the acquirer would then own over 90% of the company’s 
issued and outstanding share capital. 

The Israeli Companies Law provides that an acquisition of shares of a public company must be made by means of a tender offer if as a result of the 

acquisition the purchaser would become a 25% or greater shareholder of the company.  This rule does not apply if there is already another 25% shareholder of the 
company.  Similarly, the Israeli Companies Law provides that an acquisition of shares in a public company must be made by means of a tender offer if as a result 
of the acquisition the purchaser would become a 45% or greater shareholder of the company, if there is no 45% or greater shareholder of the company. 

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These requirements regarding tender offers do not apply to companies that are traded outside of Israel if, local law or the rules of the foreign stock 

exchange impose a limit on the percentage of control which may be acquired or require that acquisitions will be made by a way of a tender offer to the public. 

Merger.  The Israeli Companies Law permits merger transactions if approved by each party’s board of directors and the majority of each party’s shares 
voted on the proposed merger at a shareholders’ meeting called on at least 21 days’ prior notice.  Under the Israeli Companies Law, merger transactions may be 
approved by holders of a simple majority of our shares present, in person or by proxy, at a general meeting and voting on the transaction.  In determining whether 
the required majority has approved the merger, if shares of a company are held by the other party to the merger, or by any person holding at least 25% of the 
outstanding voting shares or 25% of the means of appointing directors of the other party to the merger, then a vote against the merger by holders of the majority 
of the shares present and voting, excluding shares held by the other party or by such person, or anyone acting on behalf of either of them, is sufficient to reject the 
merger transaction.  If the transaction would have been approved but for the exclusion of the votes of certain shareholders as provided above, a court may still 
approve the merger upon the request of holders of at least 25% of the voting rights of a company, if the court holds that the merger is fair and reasonable, taking 
into account the value of the parties to the merger and the consideration offered to the shareholders.  Upon the request of a creditor of either party to the proposed 
merger, the court may delay or prevent the merger if it concludes that there exists a reasonable concern that, as a result of the merger, the surviving company will 
be unable to satisfy the obligations of any of the parties to the merger.  In addition, a merger may not be executed unless at least 30 days have passed from the 
receipt of the shareholders’ approval and 50 days have passed from the time that a proposal for approval of the merger has been filed with the Israeli Registrar of 
Companies. 

Exculpation, Indemnification and Insurance of Directors and Officers  

Exculpation of Office Holders 

The Israeli Companies Law provides that an Israeli company cannot exculpate an office holder from liability with respect to a breach of his duty of 
loyalty, but may, if permitted by its articles of association, exculpate in advance an office holder from his liability to the company, in whole or in part, with 
respect to a breach of his or her duty of care.  However, a company may not exculpate in advance a director from his or her liability to the company with respect 
to a breach of his duty of care in the event of distributions. 

Insurance for Office Holders 

The Israeli Companies Law provides that a company may, if permitted by its articles of association, insure an office holder for acts or omissions 

performed by the office holder in such capacity for: 

•  A breach of his or her duty of care to the company or to another person; 

•  A breach of his or her duty of loyalty to the company, provided that the office holder acted in good faith and had reasonable cause to assume that his 

act would not prejudice the company’s interests; and

•  A financial liability imposed upon the office holder in favor of another person as a result of an action which was performed by that office holder. 

Indemnification of Office Holders 

The Israeli Companies Law provides that a company may, if permitted by its articles of association, indemnify an office holder for acts or omissions 

performed by the office holder in such capacity for: 

•  A financial liability imposed on the office holder in favor of another person by any judgment, including a settlement or an arbitrator’s award 

approved by a court; 

•  Reasonable litigation expenses, including attorney’s fees, actually incurred by the office holder as a result of an investigation or proceeding 

instituted against him or her by a competent authority,

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provided that such investigation or proceeding concluded without the filing of an indictment against the office holder or the imposition of any 
financial liability in lieu of criminal proceedings, or concluded without the filing of an indictment against the office holder and a financial liability 
was imposed on the officer holder in lieu of criminal proceedings with respect to a criminal offense that does not require proof of criminal intent; 
and 

•  Reasonable litigation expenses, including attorneys’ fees, incurred by such office holder or which were imposed on him by a court, in proceedings 
the company instituted against the office holder or that were instituted on the company’s behalf or by another person, or in a criminal charge from 
which the office holder was acquitted, or in a criminal proceeding in which the office holder was convicted of a crime which does not require proof 
of criminal intent. 

In accordance with the Israeli Companies Law, a company’s articles of association may permit the company to: 

•  Undertake in advance to indemnify an office holder, except that with respect to a financial liability imposed on the office holder by any judgment, 
settlement or court-approved arbitration award, the undertaking must be limited to types of occurrences, which, in the opinion of the company’s 
board of directors, are, at the time of the undertaking, foreseeable due to the company’s activities and to an amount or standard that the board of 
directors has determined is reasonable under the circumstances; and

•  Retroactively indemnify an office holder of the company. 

Limitations on Exculpation, Insurance and Indemnification 

The Israeli Companies Law provides that neither a provision of the articles of association permitting the company to enter into a contract to insure the 

liability of an office holder, nor a provision in the articles of association or a resolution of the board of directors permitting the indemnification of an office 
holder, nor a provision in the articles of association exempting an office holder from duty to the company shall be valid, where such insurance, indemnification or 
exemption relates to any of the following: 

• 

• 

• 

• 

a breach by the office holder of his duty of loyalty, except with respect to insurance coverage or indemnification if the office holder acted in good 
faith and had reasonable grounds to assume that the act would not prejudice the company;

a breach by the office holder of his duty of care if such breach was committed intentionally or recklessly, unless the breach was committed only 
negligently; 

any act or omission committed with intent to derive an unlawful personal gain; and 

any fine or forfeiture imposed on the office holder. 

In addition, pursuant to the Israeli Companies Law, exemption of, procurement of insurance coverage for, an undertaking to indemnify or 
indemnification of an office holder must be approved by the audit committee and the board of directors and, if such office holder is a director or a controlling 
shareholder or a relative of the controlling shareholder, also by the shareholders general meeting.  A special majority at the general meeting is required if a 
controlling shareholder is interested in such transaction as an office holder or as a relative of an office holder, as described above. 

Our articles of association allow us to insure, indemnify and exempt our office holders to the fullest extent permitted by law, subject to the provisions of 

the Israeli Companies Law.  We currently maintain a directors’ and officers’ liability insurance policy with a per claim and aggregate coverage limit of $20 
million, including legal costs incurred world-wide. 

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Recent Amendment to the Israeli Companies Law 

In March 2011, the Israeli Parliament adopted Amendment No. 16 to the Israeli Companies Law, or Amendment No. 16, which implements a 

comprehensive reform in corporate governance in Israel.  Most of the provisions of Amendment No. 16 will become effective 60 days after its official publication 
in the Israeli Official Gazette.  A summary of the principal changes introduced by Amendment No. 16 is set forth below: 

•  A higher shareholder approval threshold was adopted to permit a chief executive officer to also serve as chairman of the board and vice versa, 

and a prohibition was adopted on the chairman’s ability to serve the company in any capacity other than as the chief executive officer;

•  The majority of the members of the audit committee is now required to be “independent” (as such term is defined under the Israeli Companies 
Law); the chairman of the audit committee is required to be an outside director, and the following are disqualified from serving as members of 
the audit committee: the chairman, any director employed by the company or by its controlling shareholder or by an entity controlled by the 
controlling shareholder, a director who regularly provides services to the company or to its controlling shareholder or to an entity controlled by 
the controlling shareholder, and any director who derives most of its income from the controlling shareholder; 

•  The functions to be performed by the audit committee were expanded to include, among others the following: determination whether certain 

related party actions and transactions are “material” or “extraordinary” in connection with their approval procedures, to assess the scope of 
work and compensation of the company’s independent accountant, to assess the company’s internal audit system and the performance of its 
internal auditor and to set whistle blower procedures (including protections afforded to whistle blowers); 

•  The threshold to elect outside directors was increased, such that the election of outside directors now requires a majority vote at a shareholders’ 
meeting, provided that either: at least a majority (previously, one-third) of the shares of non-controlling shareholders voted at the meeting on the 
matter vote in favor of the election of the outsider director, or the total number of shares of non-controlling shareholders voted against the 
election of the outside director does not exceed 2% (previously, 1%) of the voting rights in the company; 

•  The independence requirements of outside directors were enhanced such that an individual may not be appointed as an outside director in a 

company that does not have a controlling shareholder, in the event that he has affiliation, at the time of his appointment, to the chairman, chief 
executive officer, a 5% shareholder or the chief financial officer; in addition, an individual may not be appointed as an outside director if his 
relative, partner, employer, supervisor, or an entity he controls, has other than negligible business or professional relations with any of the 
persons with which the outside director himself may not be affiliated in order to qualify as an outside director; 

•  Outside directors may be re-elected following the initial term for an additional term by means of one of the following mechanisms: (i) the board 
of directors proposed the nominee and his appointment was approved by the shareholders in the manner required to appoint outside directors for 
their initial term (which was the only available way to re-elect external directors prior to the adoption of Amendment No. 16), or (ii) a 
shareholder holding 1% or more of the voting rights proposed the nominee, and the nominee is approved by a majority of the votes cast by the 
shareholders of the company, excluding the votes of any controlling shareholder and those who have a personal interest in the matter as a result 
of their relationship with any controlling shareholder, provided that, the aggregate votes cast by shareholders who are not controlling 
shareholders and do not have a personal interest in the matter as a result of their relationship with the controlling shareholders in favor of the 
nominee constitute more than 2% of the voting rights in the company;

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•  The terms of employment of an officer now require the approval of the audit committee as well as the board of directors; 

•  The threshold to approve extraordinary transactions with a controlling shareholder or in which a controlling shareholder has a personal interest 
was increased, such that: (i) at least a majority (previously one-third) of the votes cast by shareholders who have no personal interest in the 
transaction and who vote on the matter are voted in favor of the transaction, or (ii) the votes cast by shareholders who have no personal interest 
in the transaction voted against the transaction do not represent more than 2% (previously 1%) of the voting rights in the company; in addition, 
any such extraordinary transaction whose term is more than three years, require approval as described above every three years, unless (with 
respect to transactions not involving management fees) the audit committee approves that a longer term is reasonable under the circumstances;

•  With respect to full tender offers (tender offers for the acquisition of all outstanding shares in a company), the time-frame for a shareholder to a 
request appraisal rights with respect to the tender offer was extended from three to six months following the consummation of a tender, but it is 
now permitted for the acquirer to elect that any shareholder tendering his shares will not be entitled to appraisal rights.

As of the filing date of this annual report on Form 20-F, the official text of Amendment No. 16 was not published in the Israeli Official Gazette.  

Consequently, there can be no assurance that the official text of Amendment No. 16 will conform to the above description, which was derived from unofficial 
sources. 

D. 

EMPLOYEES  

The following table presents the number of our employees categorized by geographic location as of December 31: 

Israel 
Asia 
North America 
Europe 

Total 

2008

Year ended December 31,
2009 

2010

102
112
128
80 
422

111
112
100
74 
397

The following table presents the number of our employees categorized by activity as of December 31: 

Technical support and consulting 
Research and development 
Marketing and sales 
Operations and administrations 

Total 

2008

Year ended December 31,
2009 

2010

177
96
89
60 
422

158
97
84
58 
397

106
99
394
79 
678

410
96
107
65 
678

In connection with our acquisition of the assets of a U.S.-based IT services company in January 2010, we hired 233 employees who are engaged in 

network design, security, outsourced support and management, all of whom are located in the United States. 

Our relationships with our employees in Israel are governed by Israeli labor legislation and regulations, extension orders of the Israeli Ministry of Labor 

and personal employment agreements.  Israeli labor laws and 

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regulations are applicable to all of our employees in Israel.  The laws concern various matters, including severance pay rights at termination, notice period for 
termination, retirement or death, length of workday and workweek, minimum wage, overtime payments and insurance for work-related accidents.  We currently 
fund our ongoing legal severance pay obligations by paying monthly premiums for our employees’ insurance policies and or pension funds. At the time of 
commencement of employment, our employees generally sign written employment agreements specifying basic terms and conditions of employment as well as 
non-disclosure, confidentiality and non-compete provisions. 

E. 

SHARE OWNERSHIP 

Beneficial Ownership of Executive Officers and Directors 

The following table sets forth certain information as of March 17, 2011 regarding the beneficial ownership by each of our directors and executive 

officers: 

Name 
Elan Penn 
Guy Bernstein (3) 
Asaf Berenstin (4) 
Itiel Efrat 
Naamit Salomon 
Yehezkel Zeira 

* Less than 1% 

Number of Ordinary Shares
Beneficially Owned (1)

Percentage of 
Ownership (2)

—
200,000
15,000
—
—
—

—
*
*
—
—
—

(1) 

(2) 

(3) 

Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and generally includes voting or investment 
power with respect to securities.  Ordinary shares relating to options currently exercisable or exercisable within 60 days of the date of this table are 
deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of 
any other person.  Except as indicated by footnote, and subject to community property laws where applicable, the persons named in the table above have 
sole voting and investment power with respect to all shares shown as beneficially owned by them.

The percentages shown are based on 36,175,222 ordinary shares issued and outstanding as of March 17, 2011. 

Subject to currently exercisable options granted under our 2007 Stock Option Plan, having an exercise price of $0 per share that expires in November, 
2020.  Consideration received by Mr. Guy Bernstein for the sale of any ordinary shares issued upon the exercise of such options prior to the third 
anniversary of the date of the option grant will be held in trust and Mr. Bernstein will be entitled to the consideration from the sale of ordinary shares 
underlying one-third of the options on each of the first, second and third anniversaries of the option grant, provided that Mr. Bernstein has not terminated 
his service as an executive officer, consultant or director of our company prior to a scheduled release date.

(4) 

Subject to currently exercisable options granted under our 2007 Stock Option Plan, having an exercise price ranging from $0 to $1.11 per share that 
expire in 2018 and 2019. 

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Stock-Based Compensation Plans 

1991 Stock Option Plan 

Our 1991 Employee Stock Option Plan, or the 1991 Plan, as amended, authorized the grant of options to purchase an aggregate of 6,750,000 ordinary 

shares.  Employees and directors of our company and its subsidiaries were eligible to participate in the 1991 Plan.  The 1991 Plan had a ten-year term and no 
options were granted under the 1991 Plan after July 31, 2001.  Options to purchase 28,319 ordinary shares were forfeited in 2010 and as of December 31, 2010, 
no options were outstanding under the 1991 Plan. 

2000 Stock Option Plan 

In 2000, we adopted our 2000 Employee Stock Option Plan, or the 2000 Plan, under which we may grant options to employees, officers, directors and 
consultants of our company and its subsidiaries.  The 2000 Plan initially authorized the grant of options to purchase up to 3,000,000 ordinary shares.  In January 
2004, our shareholders approved an increase in the number of shares available for grant under the 2000 Plan by 1,000,000 ordinary shares and in December 2005 
our shareholders approved an additional increase in the number of shares available for grant under the 2000 Plan by 600,000 ordinary shares.  As such, up to an 
aggregate of 4,600,000 ordinary shares may be issued under the 2000 Plan. 

Awards under the 2000 Plan may be granted in the forms of incentive stock options as provided in Section 422 of the U.S. Internal Revenue Code of 

1986, as amended, non-qualified stock options, options granted pursuant to Section 102 of the Israeli Tax Ordinance and options granted pursuant to Section 3.9 
of the Israeli Tax Ordinance.  The 2000 Plan has a term of ten years and will terminate in November 2010.  No award of options may be made after such date. 

Our Board of Directors and Option Committee, which was appointed by the board of directors, administer the 2000 Plan.  Subject to the provisions of 

the 2000 Plan and applicable law, the Option Committee has the authority, in its sole discretion, to: 

•  Propose to grant awards under the 2000 Plan and recommend to the board of directors the persons to whom such awards be granted; 

•  Determine the form, terms and conditions of the written stock option agreement evidencing the option, including (but not limited to) the type of 

option and the number of shares to which it pertains, the option price, the option period and its vesting schedule, and exercisability of the option in 
special cases (such as death, retirement, disability and change of control);

•  Prescribe the form and provisions of the notice of exercise and payment of the option; 

•  Nominate a trustee for options issued under Section 102 of the Israeli Tax Ordinance, in accordance with the provisions of such Section 102; 

•  Adjust any or all of the number and type of shares that thereafter may be made the subject of options, the number and type of shares subject to 

outstanding options, and the grant or exercise price with respect to any option, or, if deemed appropriate, make provision for a cash payment to the 
holder of any outstanding option in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under 
the 2000 Plan in the event of any dividend or other distribution, recapitalization, stock split, reverse stock split, reorganization, merger, 
consolidation, split-up, spin-off, combination, repurchase, or exchange of shares or other securities;

• 

Interpret the provisions of the 2000 Plan; and 

•  Prescribe, amend, and rescind rules and regulations relating to the 2000 Plan or any award thereunder as it may deem necessary or advisable. 

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Neither the Board of Directors nor the Option Committee may, without the consent of the optionee, alter or in any way impair the rights of such optionee 

under any award previously granted.  Neither the termination of the 2000 Plan nor the change of control of our company (except to the extent provided in the 
2000 Plan) will affect any option previously granted. 

Under the 2000 Plan, the option price per share may not be less than 65% of the fair market value (as such term is defined in the 2000 Plan) of such 
share on the date of the award; except that, that in the case of an award of an incentive stock option made to a 10% owner (as such term is defined in the 2000 
Plan), the option price per share may not be less than 110% of the fair market value of such share on the date of the award. 

An option may not be exercisable after the expiration of ten years from the date of its award, except that in case of an incentive stock option made to a 

10% owner (as such term is defined in the 2000 Plan), such option may not be exercisable after the expiration of five years from its date of award.  No option may 
be exercised after the expiration of its term. 

Options are not assignable or transferable by the optionee, other than by will or the laws of descent and distribution, and may be exercised during the 

lifetime of the optionee only by the optionee or his guardian or legal representative; provided, however, that during the optionee’s lifetime, the optionee may, with 
the consent of the Option Committee transfer without consideration all or any portion of his options to members of the optionee’s immediate family, a trust 
established for the exclusive benefit of members of the optionee’s immediate family, or a limited liability company in which all members are members of the 
optionee’s immediate family. 

During 2010, options to purchase an aggregate 637,439 ordinary shares were exercised under the 2000 Plan at an average exercise price of $1.95 per 
share.  As of December 31, 2010, options to purchase an aggregate 782,438 ordinary shares were outstanding under the 2000 Plan having an average exercise 
price of $2.89 per share.  As of December 31, 2010, our executive officers and directors as a group, then consisting of 8 persons, held options to purchase 133,302 
ordinary shares under the 2000 Plan, having an average exercise price of $4.02 per share. 

2007 Incentive Compensation Plan. 

In 2007, we adopted our 2007 Incentive Compensation Plan, or the 2007 Plan, under which we may grant options, restricted shares, restricted share units 
and performance awards to employees, officers, directors and consultants of our company and its subsidiaries.  The shares subject to the 2007 Plan may be either 
authorized and unissued shares or previously issued shares acquired by our company or any of its subsidiaries.  The total number of shares that may be delivered 
pursuant to awards under the 2007 Plan shall not exceed 1,500,000 shares in the aggregate.  If any award shall expire, terminate, be cancelled or forfeited without 
having been fully exercised or satisfied by the issuance of shares, then the shares subject to such award shall be available again for delivery in connection with 
future awards under the 2007 Plan. 

The 2007 Plan commenced on August 8, 2007 and will terminate upon the earliest of (i) the expiration of its ten year period, or (ii) the termination of all 

outstanding awards in connection with a corporate transaction, or (iii) in connection with, and as a result of, any other relevant event, including the 2007 Plan’s 
termination by the Board of Directors. 

Under the 2007 Plan, the option committee shall have full discretionary authority to grant or, when so restricted by applicable law, recommend the Board 
of Directors to grant, pursuant to the terms of the 2007 Plan, options and restricted shares and restricted share units to those individuals who are eligible to receive 
awards under the 2007 Plan. 

The 2007 Plan provides that each option will expire on the date stated in the award agreement, which will not be more than ten years from its date of 

grant.  The exercise price of an option shall be determined by the option committee of the Board of Directors and set forth in the award agreement.  Unless 
determined otherwise by the Board of Directors, the exercise price shall be equal to, or higher than, the fair market value of our company’s shares on the date of 
grant. 

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Under the 2007 Plan, restricted shares and restricted share units shall not be purchased for less than the ordinary share’s par value, unless determined 

otherwise by the Board of Directors. 

Our Board of Directors may, from time to time, alter, amend, suspend or terminate the 2007 Plan, with respect to awards that have not been granted, 

subject to shareholder approval, if and to the extent required by applicable law.  In addition, no such amendment, alteration, suspension or termination of the 2007 
Plan or any award theretofore granted, shall be made which would materially impair the previously accrued rights of a participant under any outstanding award 
without the written consent of such participant, provided, however, that the Board of Directors may amend or alter the 2007 Plan and the option committee may 
amend or alter any award, including any agreement, either retroactively or prospectively, without the consent of the applicable participant, (1) so as to preserve or 
come within any exemptions from liability under any law or the rules and releases promulgated by the SEC, or (2) if the Board of Directors or the option 
committee determines in its discretion that such amendment or alteration either (I) is required or advisable for us, the 2007 Plan or the award to satisfy, comply 
with or meet the requirements of any law, regulation, rule or accounting standard or (II) is not reasonably likely to significantly diminish the benefits provided 
under such award, or that such diminishment has been or will be adequately compensated. 

During 2010, options to purchase an aggregate 498,000 ordinary shares were granted under the 2007 Plan, having an average exercise price of $1.44 per 

share.  As of December 31, 2010, options to purchase an aggregate 881,750 ordinary shares were outstanding under the 2007 Plan having an average exercise 
price of $1.24 per share.  As of December 31, 2010, our executive officers and directors as a group, consisting of 8 persons, held options to purchase 330,500 
ordinary shares under the 2007 Plan, having an average exercise price of $0.34 per share (after a dividend adjustment). 

ITEM 7.  MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

A. 

MAJOR SHAREHOLDERS 

Formula Systems, an Israeli company traded on the NASDAQ Global Select Market and the Tel Aviv Stock Exchange, holds 18,560,352 or 51.3% of 
our outstanding ordinary shares.  Formula Systems is controlled by Asseco, a Polish company listed on the Warsaw Stock Exchange, which holds 50.2% of the 
ordinary shares of Formula Systems.  Accordingly, Asseco ultimately controls our company. 

The following table sets forth certain information regarding the beneficial ownership by all shareholders known to us to own beneficially 5.0% or more 

of our ordinary shares: 

Name 
Formula Systems (1985) Ltd. (3) 
Asseco Poland S.A. (3) 

Number of 
Ordinary Shares 
Beneficially 
Owned(1) 

18,560,352   
18,560,352   

Percentage of 
Ownership (2)

51.3%
51.3%

(1)  Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and generally includes voting or 

investment power with respect to securities.  Ordinary shares relating to options currently exercisable or exercisable within 60 days of the date of 
this table are deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for 
computing the percentage of any other person.  Except as indicated by footnote, and subject to community property laws where applicable, the 
persons named in the table above have sole voting and investment power with respect to all shares shown as beneficially owned by them.

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(2) 

The percentages shown are based on 36,175,222 ordinary shares issued and outstanding as of March 17, 2011. 

(3)  Asseco owns 50.2% of the outstanding shares of Formula Systems  As such, Asseco may be deemed to be the beneficial owner of the aggregate 

18,560,352 ordinary shares held directly by Formula Systems.  The address of Formula Systems is 5 Haplada Street, Or-Yehuda, Israel.  The 
address of Asseco is 35-322 Rzeszow, ul. Olchowa 14, Poland.

Significant Changes in the Ownership of Major Shareholders 

During 2008, our parent company Formula Systems purchased 2,392,531 of our ordinary shares in open-market transactions, increasing its ownership 
interest in our company from 16,167,821 ordinary shares, or 51.2% of our ordinary shares at such time, to 18,560,352 ordinary shares, or 58.2% of our ordinary 
shares at such time. Following the private placement to institutional investors that we completed in December 2010, Formula Systems’ ownership interest in our 
company decreased to 51.3% of our outstanding shares. 

Until November 26, 2010, Formula Systems, our parent company, was controlled by Emblaze, an Israeli company traded on the London Stock 
Exchange.  On November 26, 2010, Emblaze sold its controlling stake in Formula Systems to Asseco, a Polish company listed on the Warsaw Stock Exchange.  
Accordingly, since such time Asseco ultimately controls our company.  Asseco owns 50.2% of the outstanding ordinary shares of Formula Systems as of March 
10, 2011. 

Major Shareholders Voting Rights 

Our major shareholders do not have different voting rights. 

Record Holders 

Based on a review of the information provided to us by our U.S. transfer agent, as of March 15, 2011, there were approximately 93 record holders, of 

which 75 record holders holding approximately 99.8% of our ordinary shares had registered addresses in the United States.  These numbers are not representative 
of the number of beneficial holders of our shares nor are they representative of where such beneficial holders reside, since many of these ordinary shares were 
held of record by brokers or other nominees (including one U.S. nominee company, CEDE & Co., which held approximately 95.5% of our outstanding ordinary 
shares as of such date). 

B. 

RELATED PARTY TRANSACTIONS 

None. 

C. 

INTERESTS OF EXPERTS AND COUNSEL 

Not applicable. 

ITEM 8. 

FINANCIAL INFORMATION

A. 

CONSOLIDATED STATEMENTS AND OTHER FINANCIAL INFORMATION

See the consolidated financial statements, including the notes thereto, included in Item 18. 

Export Sales 

Our export sales constitute a significant portion of our total sales volume.  See Note 19(c) to our consolidated financial statements. 

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Legal Proceedings 

From time to time, claims arising in the ordinary course of our business are brought against us. 

In June 2004, an Israeli company filed a lawsuit against us in the District Court of Tel Aviv - Jaffa seeking damages of NIS 8.0 million (approximately 

$2.2 million), with an option to increase the amount sought to approximately NIS 17.0 million (approximately $4.8 million), for recovery of alleged damages 
caused to the plaintiff by our alleged failure to integrate a software system.  In March 2011, we signed a settlement agreement with the plaintiff according to 
which we will not incur any financial liabilities and therefore, we have not recorded any provision related to this lawsuit. 

In March 2006, a client of one of our subsidiaries filed a lawsuit against the subsidiary claiming an alleged breach of the agreement between the parties.  

The plaintiff is seeking damages in the amount of Euro 488,000 (approximately $650,000).  In June 2009, the court rejected the plaintiff’s claims.  In July 2009, 
the plaintiff filed an appeal.  Since the lower court rejected the plaintiff’s claims and we believe that the appeal is without merit, and as we cannot predict the 
outcome of the appeal nor can we make any estimate of the amount of damages, no provision has been made for the appeal. 

In August 2009, a software company and one of its owners filed a lawsuit in arbitration against us and one of our subsidiaries, claiming an alleged 
breach of a non-disclosure agreement between the parties.  The plaintiffs are seeking damages in the amount of approximately $14 million.  The arbitrator 
determined that both we and our subsidiary breached the non-disclosure agreement, but closing summaries have not yet been submitted in the proceedings with 
respect to the amount of damages and therefore, at this time we are not able to estimate the amount of damages and no provision has been made for the lawsuit. 

In February 2010, a U.S. company filed a lawsuit against us and one of our subsidiaries, claiming an alleged breach by us and the subsidiary of its 

intellectual property rights in connection with one of our products.  Due to the preliminary stage of the litigation, our management believes that it cannot predict 
the outcome of this lawsuit nor can it estimate the amount of damages, therefore no provision has been made for the lawsuit. 

Dividend Distributions Policy 

We paid a cash dividend of $0.50 per ordinary share in January 2010, for an aggregate amount of $16 million.  Prior to that and since 2003, we have not 

paid any cash dividends on our ordinary shares and we do not currently have a dividend distribution policy in place.  Any future dividend policy will be 
determined by the board of directors and will be based upon conditions then existing, including our results of operations, financial condition, current and 
anticipated cash needs, contractual restrictions and other conditions as the board of directors may deem relevant. 

According to the Israeli Companies Law, a company may distribute dividends out of its profits provided that there is no reasonable concern that such 

dividend distribution will prevent the company from paying all its current and foreseeable obligations, as they become due.  Notwithstanding the foregoing, 
dividends may be paid with the approval of a court, provided that there is no reasonable concern that such dividend distribution will prevent the company from 
satisfying its current and foreseeable obligations, as they become due.  Profits, for purposes of the Israeli Companies Law, means the greater of retained earnings 
or earnings accumulated during the preceding two years, after deducting previous distributions that were not deducted from the surpluses. 

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B. 

SIGNIFICANT CHANGES 

ITEM 9. 

THE OFFER AND LISTING 

A. 

OFFER AND LISTING DETAILS 

Annual Stock Information 

The following table sets forth, for each of the years indicated, the range of high ask and low bid prices of our ordinary shares on the NASDAQ Global 

Market and the Tel Aviv Stock Exchange: 

Year 
2006 
2007 
2008 
2009 
2010 

NASDAQ

Tel Aviv Stock Exchange*

High

Low 

High

Low

$
$
$
$
$

2.74
2.97
2.38
2.50
8.43

$
$
$
$
$

1.20    $
1.72    $
0.94    $
0.98    $
1.55    $

2.22
2.87
2.47
2.38
8.11

$
$
$
$
$

1.41
1.74
0.91
1.04
1.56

* The U.S. dollar price of shares on the Tel Aviv Stock Exchange is determined by dividing the price of an ordinary share in NIS by the representative exchange 
rate of the NIS against the U.S. dollar on the same date. 

Quarterly Stock Information 

The following table sets forth, for each of the financial quarters in the two most recent financial years, the range of high ask and low bid prices of our 

ordinary shares on the NASDAQ Global Market and the Tel Aviv Stock Exchange: 

2009 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

2010 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

NASDAQ

Tel Aviv Stock Exchange*

High

Low 

High

Low

$
$
$
$

$
$
$
$

1.64
1.50
1.94
2.50

3.19
2.93
2.87
8.43

$
$
$
$

$
$
$
$

0.98    $
1.14    $
1.22    $
1.70    $

1.55    $
2.00    $
2.00    $
2.45    $

1.82
1.46
1.91
2.38

3.08
2.83
2.68
8.11

$
$
$
$

$
$
$
$

1.04
1.19
1.26
1.63

1.56
1.91
1.97
2.50

* The U.S. dollar price of shares on the Tel Aviv Stock Exchange is determined by dividing the price of an ordinary share in NIS by the representative exchange 
rate of the NIS against the U.S. dollar on the same date. 

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Monthly Stock Information 

The following table sets forth, for the most recent six months, the range of high ask and low bid prices of our ordinary shares on the NASDAQ Global 

Select Market (for periods from January 3, 2011) or the NASDAQ Global Market (for periods prior to January 3, 2011) and the Tel Aviv Stock Exchange: 

October 2010 
November 2010 
December 2010 
January 2011 
February 2011 

NASDAQ

Tel Aviv Stock Exchange*

High

Low 

High

Low

$
$
$
$
$

2.78
7.28
8.43
8.99
9.74

$
$
$
$
$

2.45    $
2.67    $
5.74    $
6.33    $
6.87    $

2.74
7.07
8.11
8.58
9.55

$
$
$
$
$

2.50
2.68
5.96
6.14
6.96

* The U.S. dollar price of shares on the Tel Aviv Stock Exchange is determined by dividing the price of an ordinary share in NIS by the representative exchange 
rate of the NIS against the U.S. dollar on the same date. 

B. 

PLAN OF DISTRIBUTION 

Not applicable. 

C. 

MARKETS 

Our ordinary shares were listed on the NASDAQ Global Market (symbol: MGIC) from our initial public offering in the United States on August 16, 

1991 until January 3, 2011, at which date the listing of our ordinary shares was transferred to the NASDAQ Global Select Market.  Since November 16, 2000, our 
ordinary shares have also traded on the Tel Aviv Stock Exchange. 

D. 

SELLING SHAREHOLDERS 

Not applicable. 

E. 

DILUTION 

Not applicable. 

F. 

EXPENSES OF THE ISSUE 

Not applicable. 

ITEM 10.  ADDITIONAL INFORMATION 

A. 

SHARE CAPITAL 

Not applicable. 

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B. 

MEMORANDUM AND ARTICLES OF ASSOCIATION 

Set out below is a description of certain provisions of our Articles of Association and of the Israeli Companies Law related to such provisions. This 

description is only a summary and does not purport to be complete and is qualified by reference to the full text of the Articles of Association, which are 
incorporated by reference as exhibits to this Annual Report, and to Israeli law. 

Purposes and Objects of the Company 

We are a public company registered with the Israeli Companies Registry as Magic Software Enterprises Ltd., registration number 52-003674-0.  Section 
2 of our memorandum of association provides that we were established for the purpose of engaging in all fields of the computer business and in any other lawful 
activity permissible under Israeli law. 

The Powers of the Directors 

Under the provisions of the Israel Companies Law and our articles of association, subject to specified exceptions, a director cannot participate in a 
meeting nor vote on a proposal, arrangement or contract in which he or she is materially interested.  In addition, our directors cannot vote compensation to 
themselves or any members of their body without the approval of our audit committee and our shareholders at a general meeting.  See “Item 6C. Directors, Senior 
Management and Employees – Board Practices – Approval of Related Party Transactions Under Israeli Law.” 

The authority of our directors to enter into borrowing arrangements on our behalf is not limited, except in the same manner as any other transaction by 

us. 

Under our articles of association, retirement of directors from office is not subject to any age limitation and our directors are not required to own shares 

in our company in order to qualify to serve as directors. 

Rights Attached to Shares 

Our authorized share capital consists of 50,000,000 ordinary shares of a nominal value of NIS 0.1 each.  All outstanding ordinary shares are validly 

issued, fully paid and non-assessable.  The rights attached to the ordinary shares are as follows: 

Dividend rights. Holders of our ordinary shares are entitled to the full amount of any cash or share dividend subsequently declared.  The board of 

directors may declare interim dividends and propose the final dividend with respect to any fiscal year only out of the retained earnings, in accordance with the 
provisions of the Israeli Companies Law.  See “Item 8A. Financial Information – Consolidated and Other Financial Information – Dividend Distributions 
Policy.”  All unclaimed dividends or other monies payable in respect of a share may be invested or otherwise made use of by the Board of Directors for our 
benefit until claimed.  Any dividend unclaimed after a period of three years from the date of declaration of such dividend will be forfeited and will revert to us; 
provided, however, that the Board of Directors may, at its discretion, cause us to pay any such dividend to a person who would have been entitled thereto had the 
same not reverted to us.  We are not obligated to pay interest or linkage differentials on an unclaimed dividend. 

Voting rights.  Holders of ordinary shares have one vote for each ordinary share held on all matters submitted to a vote of shareholders.  Such voting 
rights may be affected by the grant of any special voting rights to the holders of a class of shares with preferential rights that may be authorized in the future. 

The quorum required at any meeting of shareholders consists of at least two shareholders present in person or represented by proxy who hold or 
represent, in the aggregate, at least one-third (33%) of the voting rights in the company.  A meeting adjourned for lack of a quorum is generally adjourned to the 
same day in the following week 

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at the same time and place or any time and place as the directors designate in a notice to the shareholders.  At the reconvened meeting, the required quorum 
consists of any two members present in person or by proxy. 

Under our articles of association, all resolutions require approval of no less than a majority of the voting rights represented at the meeting in person or by 

proxy and voting thereon. 

Pursuant to our articles of association, our directors (except outside directors) are elected at our annual general meeting of shareholders by a vote of the 
holders of a majority of the voting power represented and voting at such meeting and hold office until the next annual general meeting of shareholders and until 
their successors have been elected.  All the members of our Board of Directors (except the outside directors) may be reelected upon completion of their term of 
office.  Asseco, our controlling shareholder, and Formula Systems, our parent company, will be able to exercise control over the election of our directors (subject 
to a special majority required for the election of outside directors).  See “Item 7A. Major Shareholders and Related Party Transactions – Major 
Shareholders.”  For information regarding the election of outside directors, see “Item 6C. Directors, Senior Management and Employees – Board Practices — 
Election of Directors.” 

Rights to share in the company’s profits.  Our shareholders have the right to share in our profits distributed as a dividend and any other permitted 

distribution.  See this Item 10B. “Additional Information – Memorandum and Articles of Association – Rights Attached to Shares – Dividend Rights.” 

Rights to share in surplus in the event of liquidation.  In the event of our liquidation, after satisfaction of liabilities to creditors, our assets will be 
distributed to the holders of ordinary shares in proportion to the nominal value of their holdings.  This right may be affected by the grant of preferential dividend 
or distribution rights to the holders of a class of shares with preferential rights that may be authorized in the future. 

Liability to capital calls by the company.  Under our memorandum of association and the Israeli Companies Law, the liability of our shareholders to 

provide us with additional funds is limited to the par value of the shares held by them. 

Limitations on any existing or prospective major shareholder.  See Item 6C. “Directors and Senior Management –Board Practices – Approval of Related 

Party Transactions Under Israeli Law.” 

Changing Rights Attached to Shares 

According to our articles of association, the rights attached to any class of shares may be modified or abrogated by us, subject to the consent in writing 
of, or sanction of a resolution passed by, the holders of a majority of the issued shares of such class at a separate general meeting of the holders of the shares of 
such class. 

Annual and Extraordinary Meetings 

Under the Israeli Companies Law a company must convene an annual meeting of shareholders at least once every calendar year and within fifteen 

months of the last annual meeting.  Depending on the matter to be voted upon, notice of at least 21 days or 35 days prior to the date of the meeting is required.  
Our board of directors may, in its discretion, convene additional meetings as “special general meetings.” With respect to “special general meetings,” notice of at 
least 35 days prior to the date of the meeting is required. In addition, the board must convene a special general meeting upon the demand of two of the directors, 
25% of the nominated directors, one or more shareholders having at least 5% of the outstanding share capital and at least 1% of the voting power in the company, 
or one or more shareholders having at least 5% of the voting power in the company.  See Item 10B. “Additional Information - Memorandum and Articles of 
Association - Rights Attached to Shares - Voting Rights.” 

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Limitations on the Rights to Own Securities in Our Company 

Neither our memorandum of association or our articles of association nor the laws of the State of Israel restrict in any way the ownership or voting of 

shares by non-residents, except with respect to subjects of countries which are in a state of war with Israel. 

Provisions Restricting Change in Control of Our Company 

The Israeli Companies Law requires that mergers between Israeli companies be approved by the board of directors and general meeting of shareholders 

of both parties to the transaction.  The approval of the board of directors of both companies is subject to such boards’ confirmation that there is no reasonable 
doubt that following the merger the surviving company will be able to fulfill its obligations towards its creditors.  Each company must notify its creditors about 
the contemplated merger.  Under the Israeli Companies Law, our articles of association are deemed to include a requirement that such merger be approved by an 
extraordinary resolution of the shareholders, as explained above.  The approval of the merger by the general meetings of shareholders of the companies is also 
subject to additional approval requirements as specified in the Israeli Companies Law and regulations promulgated thereunder.  See also “Item 6C.  Directors, 
Senior Management and Employees – Board Practices –   – Approval of Related Party Transactions Under Israeli Law.” 

Disclosure of Shareholders Ownership 

The Israeli Securities Law and the regulations promulgated thereunder require that a company whose shares are traded on a stock exchange in Israel, as 
in the case of our company, report the share ownership of its interested parties.  An interested party is defined under the Israeli Securities Law as any one of the 
following:  (i) a person holding 5% or more of the company’s issued capital stock or voting power, or who is entitled to appoint one or more of the company’s 
directors or its general manager; or (ii) any person acting as a director or general manager of the company; or (iii) any company, in which any of the above 
persons either holds 25% or more of its capital stock or voting power or is entitled to appoint 25% or more of its directors. 

Changes in Our Capital 

Changes in our capital are subject to the approval of the shareholders by a majority of the votes of shareholders present at the meeting, in person or by 

proxy, and voting on the matter. 

C. 

MATERIAL CONTRACTS 

In December 2009, we sold and leased back our headquarters and principal administrative, finance, sales, marketing and research and development 

office building located in Or Yehuda, Israel, a suburb of Tel Aviv.  The office building was sold for the total consideration of $5.2 million, of which $4.9 million 
was received in December, 2009 and the remaining $0.3 million were received in 2010 following the receipt of certain approvals from the Israeli tax authorities 
and local municipality that we have no outstanding obligations. 

We have negotiated new lease terms for our headquarters and principal administrative, finance, sales, marketing and research and development office 

building effective as of February 1, 2011. Based on the new terms we currently occupy 23,747 square feet of space in such building at an annual aggregate rent of 
$0.4 million under a lease agreement expiring in December 2014.  We have an option to terminate the lease upon six months prior written notice. 

On January 17, 2010, we completed the acquisition of a U.S.-based consulting and staffing services business for approximately $13.7 million to be paid 

over a three year period.  The acquired business provides a comprehensive range of consulting and staffing services for telecom, network communications and the 
IT industry.  The business employs approximately 233 persons with offices throughout the United States. 

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On December 23, 2010, we raised approximately $21.4 million before costs ($20.3 million net of issuance expenses) in a private placement to 
institutional investors in the United States and abroad pursuant to three Securities Purchase Agreements that we entered into on December 20, 2010.  We issued 
an aggregate of 3,287,616 ordinary shares at a price of $6.50 per share in the offering.  Certain of the purchasers also received warrants to purchase up to an 
aggregate of 1,134,231 ordinary shares at an exercise price of $8.26 per share.  The warrants are exercisable as of six months from the date of issuance, have a 
term of three years, and the exercise price is subject to future adjustment for various events, such as stock splits or dividend distributions.  If the warrants are 
exercised in full, we will receive additional proceeds of approximately $9.4 million. 

While we have numerous contracts with customers, resellers and distributors we do not deem any such individual contract to be material. 

D. 

EXCHANGE CONTROLS 

Israeli law and regulations do not impose any material foreign exchange restrictions on non-Israeli holders of our ordinary shares.  In May 1998, a new 

“general permit” was issued under the Israeli Currency Control Law, 1978, which removed most of the restrictions that previously existed under such law, and 
enabled Israeli citizens to freely invest outside of Israel and freely convert Israeli currency into non-Israeli currencies. 

Non-residents of Israel who purchase our ordinary shares will be able to convert dividends, if any, thereon, and any amounts payable upon our 
dissolution, liquidation or winding up, as well as the proceeds of any sale in Israel of our ordinary shares to an Israeli resident, into freely repatriable dollars, at 
the exchange rate prevailing at the time of conversion, provided that the Israeli income tax has been withheld (or paid) with respect to such amounts or an 
exemption has been obtained. 

E. 

TAXATION 

The following is a discussion of Israeli and United States tax consequences material to our shareholders.  To the extent that the discussion is based on 

new tax legislation which has not been subject to judicial or administrative interpretation, we cannot assure you that the views expressed in the discussion will be 
accepted by the appropriate tax authorities or the courts.  The discussion is not intended, and should not be construed, as legal or professional tax advice and is not 
exhaustive of all possible tax considerations 

Holders of our ordinary shares should consult their own tax advisors as to the United States, Israeli or other tax consequences of the purchase, ownership 

and disposition of ordinary shares, including, in particular, the effect of any foreign, state or local taxes. 

ISRAELI TAX CONSIDERATIONS 

The following is a summary of some of the current tax law applicable to companies in Israel, with special reference to its effect on us.  The following 

also contains a discussion of specified Israeli tax consequences to our shareholders and government programs benefiting us.  To the extent that the discussion is 
based on tax legislation that has not been subject to judicial or administrative interpretation, there can be no assurance that the views expressed in the discussion 
will be accepted by the tax authorities in question.  The discussion is not intended, and should not be construed, as legal or professional tax advice and is not 
exhaustive of all possible tax considerations. 

General Corporate Tax Structure 

Israeli companies were generally subject to corporate tax at the rate of 27%, 26% and 25% of their taxable income in 2008, 2009 and 2010 

respectively.  The corporate tax was reduced to a rate of 24% in 2011, and will be further reduced to 23% in 2012, 22% in 2013, 21% in 2014, 20% in 2015 and 
18% in 2016 and thereafter.  However, the rate is effectively reduced for income derived from an approved enterprise, as discussed below. 

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Tax Benefits Under the Law for the Encouragement of Capital Investments, 1959 

Certain of our facilities have been granted “approved enterprise” status under the Law for the Encouragement of Capital Investments, 1959, as amended, 

or the Investment Law. 

Tax Benefits for Income from Approved Enterprises Approved Before April 1, 2005 

Prior to April 1, 2005, the Investment Law provided that a proposed capital investment in production facilities or other eligible facilities may be 

designated as an “approved enterprise.” Each approval for an approved enterprise relates to a specific investment program that is defined both by the financial 
scope of the investment, including sources of funds, and by the physical characteristics of the facility or other assets. The tax benefits relate only to taxable profits 
attributable to the specific program and are contingent upon meeting the criteria set out in the certificate of approval 

Prior to April 1, 2005, an approved enterprise was entitled to either receive a grant from the Government of Israel or an alternative package of tax 

benefits, referred to as the Alternative Benefits. We elected to forego the entitlement to grants and elected the Alternative Benefits package, under which 
undistributed income that we generate from our approved enterprises will be completely tax exempt. The period of such tax exemption for a company electing the 
Alternative Benefits ranges between two and ten years, depending upon the location within Israel and the type of the approved enterprise. Because we are located 
in Or Yehuda, the period of tax exemption applicable is two to four years (as described below). 

On expiration of the exemption period, the approved enterprise would be eligible for beneficial tax rates otherwise available for approved enterprises 

under the Investment Law (for our company, a rate of 25%) for the remainder of the otherwise applicable benefits period. 

Alternative Benefits are available until the earlier of (i) seven consecutive years, commencing in the year in which the specific approved enterprise first 

generates taxable income, (ii) 12 years from commencement of production and (iii) 14 years from the date of approval of the approved enterprise status. 

Dividends paid out of income generated by an approved enterprise (or out of dividends received from a company whose income is derived from an 

approved enterprise) are generally subject to withholding tax at the rate of 15%. This withholding tax is deductible at source by the approved enterprise. The 15% 
tax rate is limited to dividends and distributions out of income derived during the benefits period and actually paid at any time up to 12 years thereafter. Since we 
elected the Alternative Benefits track, we will be subject to payment of corporate tax at the rate of 25% in respect of the gross amount of the dividend that we may 
distribute out of profits which were exempt from corporate tax in accordance with the provisions of the Alternative Benefits track. If we are also deemed to be a 
“Foreign Investors’ Company,” or FIC, and if the FIC (the definition of which appears below) is at least 49% owned by non-Israeli residents, the corporate tax 
rate paid by us in respect of the dividend we may distribute from income derived by our approved enterprises during the tax exemption period may be taxed at a 
lower rate. 

Since we have elected the Alternative Benefits package, we are not obliged to attribute any part of dividends that we may distribute to exempt profits, 

and we may decide from which year’s profits to declare dividends. We currently intend to reinvest any income that we may in the future derive from our 
approved enterprise programs and not to distribute the income as a dividend. 

If we qualify as a FIC, our approved enterprises will be entitled to additional tax benefits. Subject to certain conditions, a FIC is a company with a level 

of foreign investment of more than 25%. The level of foreign investment is measured as the percentage of rights in the company (in terms of shares, rights to 
profits, voting and appointment of directors), and of combined share and loan capital, that are owned, directly or indirectly, by persons who are not residents of 
Israel. Such a company will be eligible for an extension of the period during which it is 

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entitled to tax benefits under its approved enterprise status (so that the benefit periods may be up to ten years) and for further tax benefits if the level of foreign 
investment exceeds 49%. 

The Investment Center of the Ministry of Industry and Trade has granted approved enterprise status under Israeli law to eight investment programs at our 
manufacturing facility. We have elected the Alternative Benefits package with respect to each of these approved enterprise programs. The benefits available to an 
approved enterprise are subject to the fulfillment of conditions stipulated in the Investment Law and its regulations and the criteria in the specific certificate of 
approval, as described above. If a company does not meet these conditions, it may be required to refund the amount of tax benefits, together with consumer price 
index linkage adjustment and interest. 

Tax Benefits under an Amendment that Became Effective on April 1, 2005 

On April 1, 2005, an amendment to the Investment Law became effective. The Investment Law provides that terms and benefits included in any 

certificate of approval that was granted before the April 2005 amendment came into effect will remain subject to the provisions of the Investment Law as they 
were on the date of such approval. 

Under the April 2005 amendment it is no longer necessary for a company to acquire approved enterprise status in order to receive the tax benefits 

previously available under the Alternative Benefits provisions. Rather, a company may claim the tax benefits offered by the Investment Law directly in its tax 
returns, provided that its facilities meet the criteria for tax benefits set out by the amendment. Companies are entitled to approach the Israeli Tax Authority for a 
pre-ruling regarding their eligibility for benefits under the amendment. 

Tax benefits are available under the April 2005 amendment to production facilities (or other eligible facilities), which are generally required to derive 

more than 25% of their business income from export. In order to receive the tax benefits, the amendment states that the company must make an investment which 
meets all the conditions set out in the amendment for tax benefits and exceeds a minimum amount specified in the Investment Law. Such investment allows the 
company to receive a “benefited enterprise” status, and may be made over a period of no more than three years ending at the end of the year in which the 
company requested to have the tax benefits apply to the benefited enterprise, referred to as the Year of Election. Where the company requests to have the tax 
benefits apply to an expansion of existing facilities, only the expansion will be considered to be a benefited enterprise and the company’s effective tax rate will be 
the weighted average of the applicable rates. In this case, the minimum investment required in order to qualify as a benefited enterprise is required to exceed a 
certain amount or certain percentage of the value of the company’s production assets before the expansion. 

The extent of the tax benefits available under the April 2005 amendment to qualifying income of a benefited enterprise are determined by the geographic 

location of the benefited enterprise. The location will also determine the period for which tax benefits are available. 

Dividends paid out of income derived by a benefited enterprise will be treated similarly to payment of dividends by an approved enterprise under the 

Alternative Benefits track. Therefore, dividends paid out of income derived by a benefited enterprise (or out of dividends received from a company whose income 
is derived from a benefited enterprise) are generally subject to withholding tax at the rate of 15% (deductible at source). The reduced rate of 15% is limited to 
dividends and distributions out of income derived from a benefited enterprise during the benefits period and actually paid at any time up to 12 years thereafter. A 
company qualifying for tax benefits under the amendment which pays a dividend out of income derived by its benefited enterprise during the tax exemption 
period will be subject to tax in respect of the gross amount of the dividend at the otherwise applicable rate of 25%, (or lower in the case of a qualified “FIC” 
which is at least 49% owned by non-Israeli residents). The dividend recipient would be subject to tax at the rate of 15% on the amount received which tax would 
be deducted at source. 

As a result of the April 2005 amendment, tax-exempt income generated under the provisions of the amended law will subject us to taxes upon 

distribution of the tax-exempt income to shareholders or liquidation of 

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the company, and we may be required to record a deferred tax liability with respect to such tax-exempt income. The April 2005 amendment sets a minimal 
amount of foreign investment required for a company to be regarded a FIC. 

In December 2010, the Israeli Parliament passed the Law for Economic Policy for 2011 and 2012 (Amended Legislation), which, among other things, 

amends the Investment Law, effective as of January 1, 2011. According to the new legislation, the benefit tracks under the Investment Law were modified and a 
uniform tax rate will apply to all of the income of the Privileged Enterprise. We may elect to irrevocably implement the amendment (while waiving benefits 
provided under the Investment Law as currently in effect) and subsequently would be subject to the amended tax rates that are: 2011 and 2012 - 15% (in 
development area A - 10%), 2013 and 2014 - 12.5% (in development area A - 7%) and in 2015 and thereafter - 12% (in development area A - 6%). 

Tax Benefits and Grants for Research and Development 

Israeli tax law allows, under certain conditions, a tax deduction in the year incurred for expenditures (including capital expenditures) in scientific 

research and development projects if the expenditures are approved by the relevant Israeli government ministry (determined by the field of research) and the 
research and development is for the promotion of the enterprise and is carried out by or on behalf of the company seeking such deduction. Expenditures not so 
approved are deductible over a three-year period. However, expenditures made out of proceeds made available to us through government grants are not deductible 
according to Israeli law. 

Law for the Encouragement of Industry (Taxes), 1969 

Under the Law for the Encouragement of Industry (Taxes), 1969, the following preferred corporate tax benefits, among others, are available to 

“Industrial Corporations,” as such term is defined in such Law, which may be applicable to us: 

•  Amortization of purchases of know-how and patents over eight years for tax purposes. 

•  Amortization of expenses incurred in connection with certain public security issuances over a three-year period. 

•  Tax exemption for shareholders who held shares before a public offering on capital gains derived from the sale (as defined by law) of securities, if 
realized after more than five years from the public issuance of additional securities of the company. (As of November 1994, this exemption was 
repealed, however, it applies to our shareholders pursuant to a grand-fathering clause.) This exemption applies only to gains that accrued before 
January 1, 2003. 

•  Accelerated depreciation rates on equipment and buildings. 

Israeli Capital Gains Tax 

An individual is subject to a 20% tax rate on real capital gains derived from the sale of shares, as long as the individual is not a “substantial 
shareholder” (generally a shareholder with 10% or more of the right to profits, right to nominate a director and voting rights) in the company issuing the shares. 

A substantial shareholder will be subject to tax at a rate of 25% in respect of real capital gains derived from the sale of shares issued by the company in 
which he or she is a substantial shareholder. The determination of whether the individual is a substantial shareholder will be made on the date that the securities 
are sold. In addition, the individual will be deemed to be a substantial shareholder if at any time during the 12 months preceding this date he had been a 
substantial shareholder. 

Non-Israeli residents are exempt from Israeli capital gains tax on any gains derived from the sale of shares in an Israeli corporation publicly traded on the 

Tel Aviv Stock Exchange and/or on a foreign stock exchange, provided such gains do not derive from a permanent establishment of such shareholders in Israel 
and that such 

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shareholders did not acquire their shares prior to the issuer’s initial public offering. However, non-Israeli corporations will not be entitled to such exemption if an 
Israeli resident (i) has a controlling interest of 25% or more in such non-Israeli corporation, or (ii) is the beneficiary of or is entitled to 25% or more of the 
revenues or profits of such non-Israeli corporation, whether directly or indirectly . 

In some instances where our shareholders may be liable to Israeli tax on the sale of their ordinary shares, the payment of the consideration may be 

subject to the withholding of Israeli tax at the source. 

Pursuant to the treaty between the governments of the United States and Israel with respect to taxes on income, or the U.S.-Israel tax treaty, the sale, 

exchange or disposition of our ordinary shares by a person who qualifies as a resident of the United States under the treaty and who is entitled to claim the 
benefits afforded to him by the treaty, will generally not be subject to Israeli capital gains tax. This exemption shall not apply to a person who held, directly or 
indirectly, shares representing 10% or more of the voting power in our company during any part of the 12 month period preceding the sale, exchange or 
disposition, subject to certain conditions. A sale, exchange or disposition of our shares by a U.S. resident qualified under the treaty, who held, directly or 
indirectly, shares representing 10% or more of the voting power in our company at any time during the preceding 12 month period would be subject to Israeli tax, 
to the extent applicable and subject to any other available exemptions; however, under the treaty, this U.S. resident would be permitted to claim a credit for these 
taxes against the U.S. income tax with respect to the sale, exchange or disposition, subject to the limitations in U.S. laws applicable to foreign tax credits. 

Israeli Tax on Dividend Income 

Taxation of Israeli Residents 

Israeli resident individuals are generally subject to Israeli income tax on the receipt of dividends paid on our ordinary shares, other than bonus shares 

(share dividends) or stock dividends, at the rate of 20%, or 25% for a shareholder that is considered a substantial shareholder within the meaning of the Israeli Tax 
Ordinance, at any time during the 12-month period preceding such distribution. Dividends paid on our ordinary shares to Israeli resident companies are exempt 
from such tax (except with respect to dividends that are distributed from the income derived outside of Israel, which are subject to the 25% tax rate) on dividends 
paid out of approved enterprise or benefited enterprise income. 

Trust funds, pension funds and other institutions which are exempt from tax based on Section 9(2) of the Israeli Tax Ordinance are exempt from the tax 

on dividend distributions. 

The withholding tax on dividends paid on our ordinary shares is 20% (including for a shareholder considered a substantial shareholder within the 

meaning of the Israeli Tax Ordinance). 

Dividends paid from income derived from our approved enterprise or benefited enterprise are subject to tax, which is withheld at the source at the rate of 

15%, although we cannot assure you that we will designate the profits that are being distributed in a way that will reduce shareholders’ tax liability. 

Taxation of Non-Israeli Residents 

Under Israeli tax law, a distribution of dividends from income attributable to an approved enterprise will be subject to tax in Israel at the rate of 15%, 

which is withheld and paid by the company paying the dividend, if the dividend is distributed during the benefits period or within the following 12 years (the 12-
year limitation does not apply to a Foreign Investors’ Company). Any distribution of dividends from income that is not attributable to an approved enterprise will 
be subject to tax in Israel at the rate of 25%, except that dividends distributed on or after January 1, 2006 to an individual who is deemed “a non-substantial 
shareholder” will be subject to tax at the rate of 20%.This rate is subject to reduction under the provisions of an applicable double tax treaty. 

Under the US-Israel Tax Treaty, Israeli withholding tax on dividends paid to a U.S. treaty resident may not in general exceed 25%, or 15% in the case of 

dividends paid out of the profits of an approved enterprise. Where the 

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recipient is a U.S. corporation owning 10% or more of the voting stock of the paying corporation and the dividend is not paid from the profits of an approved 
enterprise, the Israeli tax withheld may not exceed 12.5%, subject to certain conditions. 

UNITED STATES FEDERAL INCOME TAX CONSEQUENCES 

The following is a summary of certain material U.S. federal income tax consequences that apply to U.S. Holders who hold ordinary shares as capital 

assets. This summary is based on the United States Internal Revenue Code of 1986, as amended, or the Code, Treasury regulations promulgated thereunder, 
judicial and administrative interpretations thereof, and the U.S.-Israel Tax Treaty, all as in effect on the date hereof and all of which are subject to change either 
prospectively or retroactively. This summary does not address all tax considerations that may be relevant with respect to an investment in ordinary shares. This 
summary does not account for the specific circumstances of any particular investor, such as: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

broker-dealers, 

financial institutions, 

certain insurance companies, 

investors liable for alternative minimum tax, 

tax-exempt organizations, 

non-resident aliens of the U.S. or taxpayers whose functional currency is not the U.S. dollar, 

persons who hold the ordinary shares through partnerships or other pass-through entities, 

persons who acquire their ordinary shares through the exercise or cancellation of employee stock options or otherwise as compensation for services, 

investors that actually or constructively own 10% or more of our voting shares, and 

investors holding ordinary shares as part of a straddle, or appreciated financial position or a hedging or conversion transaction. 

If a partnership or an entity treated as a partnership for U.S. federal income tax purposes owns ordinary shares, the U.S. federal income tax treatment of a 
partner in such a partnership will generally depend upon the status of the partner and the activities of the partnership. A partnership that owns ordinary shares and 
the partners in such partnership should consult their tax advisors about the U.S. federal income tax consequences of holding and disposing of ordinary shares. 

This summary does not address the effect of any U.S. federal taxation other than U.S. federal income and gift and estate taxation. In addition, this 

summary does not include any discussion of state, local or foreign taxation. 

You are urged to consult your tax advisors regarding the foreign and United States federal, state and local tax considerations of an investment in ordinary 

shares. 

For purposes of this summary, a U.S. Holder is: 

• 

• 

• 

an individual who is a citizen or, for U.S. federal income tax purposes, a resident of the United States; 

a corporation created or organized in or under the laws of the United States or any political subdivision thereof; 

an estate whose income is subject to U.S. federal income tax regardless of its source; or 

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• 

a trust that (a) is subject to the primary supervision of a court within the United States and the control of one or more U.S. persons or (b) has a valid 
election in effect under applicable U.S. Treasury regulations to be treated as a U.S. person.

Taxation of Dividends 

The gross amount of any distributions received with respect to ordinary shares, including the amount of any Israeli taxes withheld therefrom, will 
constitute dividends for U.S. federal income tax purposes to the extent of our current and accumulated earnings and profits, as determined for U.S. federal income 
tax purposes. You will be required to include this amount of dividends in gross income as ordinary income. Distributions in excess of our current and 
accumulated earnings and profits will be treated as a non-taxable return of capital to the extent of your tax basis in the ordinary shares and any amount in excess 
of your tax basis will be treated as gain from the sale of ordinary shares. See “-Disposition of Ordinary Shares” below for the discussion on the taxation of capital 
gains. Dividends will not qualify for the dividends-received deduction generally available to corporations under Section 243 of the Code. 

Dividends that we pay in NIS, including the amount of any Israeli taxes withheld therefrom, will be included in your income in a U.S. dollar amount 

calculated by reference to the exchange rate in effect on the day such dividends are received. A U.S. Holder who receives payment in NIS and converts NIS into 
U.S. dollars at an exchange rate other than the rate in effect on such day may have a foreign currency exchange gain or loss that would be treated as ordinary 
income or loss. U.S. Holders should consult their own tax advisors concerning the U.S. tax consequences of acquiring, holding and disposing of NIS. 

Subject to complex limitations, any Israeli withholding tax imposed on such dividends will be a foreign income tax eligible for credit against a U.S. 
Holder's U.S. federal income tax liability (or, alternatively, for deduction against income in determining such tax liability). The limitations set out in the Code 
include computational rules under which foreign tax credits allowable with respect to specific classes of income cannot exceed the U.S. federal income taxes 
otherwise payable with respect to each such class of income. Dividends generally will be treated as foreign-source passive category income or, in the case of 
certain U.S. Holders, general category income for United States foreign tax credit purposes. Further, there are special rules for computing the foreign tax credit 
limitation of a taxpayer who receives dividends subject to a reduced tax, see discussion below. A U.S. Holder will be denied a foreign tax credit with respect to 
Israeli income tax withheld from dividends received on the ordinary shares to the extent such U.S. Holder has not held the ordinary shares for at least 16 days of 
the 31-day period beginning on the date which is 15 days before the ex-dividend date or to the extent such U.S. Holder is under an obligation to make related 
payments with respect to substantially similar or related property. Any days during which a U.S. Holder has substantially diminished its risk of loss on the 
ordinary shares are not counted toward meeting the 16-day holding period required by the statute. The rules relating to the determination of the foreign tax credit 
are complex, and you should consult with your personal tax advisors to determine whether and to what extent you would be entitled to this credit. 

Subject to certain limitations, “qualified dividend income” received by a noncorporate U.S. Holder in tax years beginning on or before December 31, 

2011 will be subject to tax at a reduced maximum tax rate of 15 percent. Distributions taxable as dividends paid on the ordinary shares should qualify for the 15 
percent rate provided that either: (i) we are entitled to benefits under the income tax treaty between the Untied States and Israel, or the Treaty, or (ii) the ordinary 
shares are readily tradable on an established securities market in the United States and certain other requirements are met. We believe that we are entitled to 
benefits under the Treaty and that the ordinary shares currently are readily tradable on an established securities market in the United States. However, no 
assurance can be given that the ordinary shares will remain readily tradable. The rate reduction does not apply unless certain holding period requirements are 
satisfied. With respect to the ordinary shares, the U.S. Holder must have held such shares for at least 61 days during the 121-day period beginning 60 days before 
the ex-dividend date. The rate reduction also does not apply to dividends received from passive foreign investment companies, see discussion below, or in respect 
of certain hedged positions or in certain other situations. U.S. Holders of ordinary shares should consult their own tax advisors regarding the effect of these rules 
in their particular circumstances. 

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The Health Care Reform and Education Reconciliation Act of 2010 (Pub. Law 111-152) requires certain U.S. Holders who are individuals to pay a 3.8% 

tax on the lesser of the excess of their modified adjusted gross income over a threshold amount ($250,000 for married persons filing jointly and $200,000 for 
single taxpayers) or their “net investment income,” which generally includes capital gains from the disposition of property, for taxable years beginning after 
December 31, 2012. This tax is in addition to any capital gains taxes due on such investment income. A similar tax will apply to estates and trusts. U.S. Holders 
should consult their tax advisors regarding the effect, if any, this law may have on them. 

Disposition of Ordinary Shares 

If you sell or otherwise dispose of ordinary shares, you will recognize gain or loss for U.S. federal income tax purposes in an amount equal to the 

difference between the amount realized on the sale or other disposition and the adjusted tax basis in ordinary shares. Subject to the discussion below under the 
heading "Passive Foreign Investment Companies," such gain or loss will generally be capital gain or loss and will be long-term capital gain or loss if you have 
held the ordinary shares for more than one year at the time of the sale or other disposition. In general, any gain that you recognize on the sale or other disposition 
of ordinary shares will be U.S.-source for purposes of the foreign tax credit limitation; losses will be generally allocated against U.S. source income. Deduction of 
capital losses is subject to certain limitations under the Code. 

In the case of a cash basis U.S. Holder who receives NIS in connection with the sale or disposition of ordinary shares, the amount realized will be based 

on the U.S. dollar value of the NIS received with respect to the ordinary shares as determined on the settlement date of such exchange. A U.S. Holder who 
receives payment in NIS and converts NIS into United States dollars at a conversion rate other than the rate in effect on the settlement date may have a foreign 
currency exchange gain or loss that would be treated as ordinary income or loss. 

An accrual basis U.S. Holder may elect the same treatment required of cash basis taxpayers with respect to a sale or disposition of ordinary shares, 

provided that the election is applied consistently from year to year. Such election may not be changed without the consent of the Internal Revenue Service, or the 
IRS. In the event that an accrual basis U.S. Holder does not elect to be treated as a cash basis taxpayer (pursuant to the Treasury regulations applicable to foreign 
currency transactions), such U.S. Holder may have a foreign currency gain or loss for U.S. federal income tax purposes because of differences between the U.S. 
dollar value of the currency received prevailing on the trade date and the settlement date. Any such currency gain or loss would be treated as ordinary income or 
loss and would be in addition to gain or loss, if any, recognized by such U.S. Holder on the sale or disposition of such ordinary shares. 

Passive Foreign Investment Companies 

For U.S. federal income tax purposes, we will be considered a passive foreign investment company, or PFIC, for any taxable year in which either (i) 

75% or more of our gross income is passive income, or (ii) the average percentage of our assets for the taxable year which are produced or held for the production 
of passive income is at least 50%. For this purpose, passive income includes generally dividends, interest, royalties, rents, annuities and the excess of gains over 
losses from the disposition of assets which produce passive income. If we were determined to be a PFIC for U.S. federal income tax purposes, highly complex 
rules would apply to U.S. Holders owning ordinary shares. Accordingly, you are urged to consult your tax advisors regarding the application of such rules. 

Based on our current and projected income, assets and activities, we believe that we are not currently a PFIC nor do we expect to become a PFIC in the 

foreseeable future. However, because the determination of whether we are a PFIC is based upon the composition of our income and assets from time to time, 
there can be no assurances that we will not become a PFIC for any future taxable year. 

If we are treated as a PFIC for any taxable year, dividends would not qualify for the reduced maximum tax rate, discussed above, and, unless you elect 
either to treat your investment in ordinary shares as an investment in a "qualified electing fund", or a QEF election, or to "mark-to-market" your ordinary shares, 
as described below, 

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• 

• 

• 

• 

you would be required to allocate income recognized upon receiving certain dividends or gain recognized upon the disposition of ordinary shares 
ratably over the holding period for such ordinary shares,

the amount allocated to each year during which we are considered a PFIC other than the year of the dividend payment or disposition would be 
subject to tax at the highest individual or corporate tax rate, as the case may be, and an interest charge would be imposed with respect to the 
resulting tax liability allocated to each such year, 

the amount allocated to the current taxable year and any taxable year before we became a PFIC would be taxable as ordinary income in the current 
year, and 

you would be required to make an annual return on IRS Form 8621 regarding distributions received with respect to ordinary shares and any gain 
realized on your ordinary shares. 

If you make either a timely QEF election or a timely mark-to-market election in respect of your ordinary shares, you would not be subject to the rules 
described above. If you make a timely QEF election, you would be required to include in your income for each taxable year your pro rata share of our ordinary 
earnings as ordinary income and your pro rata share of our net capital gain as long-term capital gain, whether or not such amounts are actually distributed to you. 
You would not be eligible to make a QEF election unless we comply with certain applicable information reporting requirements. 

Alternatively, assuming the ordinary shares qualify as “marketable stock” within the meaning of section 1296(e) of the Code, if you elect to “mark-to-
market” your ordinary shares, you will generally include in income, in each year in which we are considered a PFIC, any excess of the fair market value of the 
ordinary shares at the close of each tax year over your adjusted basis in the ordinary shares. If the fair market value of the ordinary shares had depreciated below 
your adjusted basis at the close of the tax year, you may generally deduct the excess of the adjusted basis of the ordinary shares over its fair market value at that 
time. However, such deductions would generally be limited to the net mark-to-market gains, if any, that you included in income with respect to such ordinary 
shares in prior years. Income recognized and deductions allowed under the mark-to-market provisions, as well as any gain or loss on the disposition of ordinary 
shares with respect to which the mark-to-market election is made, is treated as ordinary income or loss, except that in a year that we are not considered a PFIC, a 
gain or loss will be treated as capital gain or loss. 

Backup Withholding and Information Reporting 

Payments in respect of ordinary shares may be subject to information reporting to the U.S. Internal Revenue Service and to U.S. backup withholding tax 

at a rate equal to the fourth lowest income tax rate applicable to individuals, which, under current law, is 28%. Backup withholding will not apply, however, if 
you (i) are a corporation or fall within certain exempt categories, and demonstrate the fact when so required, or (ii) furnish a correct taxpayer identification 
number and make any other required certification. 

Backup withholding is not an additional tax. Amounts withheld under the backup withholding rules may be credited against a U.S. Holder’s U.S. tax 
liability, and a U.S. Holder may obtain a refund of any excess amounts withheld under the backup withholding rules by filing the appropriate claim for refund 
with the IRS. 

U.S. Gift and Estate Tax 

An individual U.S. Holder of ordinary shares will generally be subject to U.S. gift and estate taxes with respect to ordinary shares in the same manner 

and to the same extent as with respect to other types of personal property. 

F. 

DIVIDENDS AND PAYING AGENTS 

Not applicable. 

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G. 

STATEMENT BY EXPERTS 

Not applicable. 

H. 

DOCUMENTS ON DISPLAY 

We are subject to certain of the reporting requirements of the Securities and Exchange Act of 1934, as amended, or the Exchange Act, as applicable to 

“foreign private issuers” as defined in Rule 3b-4 under the Exchange Act. As a foreign private issuer, we are exempt from certain provisions of the Exchange Act. 
Accordingly, our proxy solicitations are not subject to the disclosure and procedural requirements of Regulation 14A under the Exchange Act, and transactions in 
our equity securities by our officers and directors are exempt from reporting and the “short-swing” profit recovery provisions contained in Section 16 of the 
Exchange Act. In addition, we are not required under the Exchange Act to file periodic reports and financial statements as frequently or as promptly as U.S. 
companies whose securities are registered under the Exchange Act. However, we file with the Securities and Exchange Commission an annual report on Form 20-
F containing financial statements audited by an independent accounting firm. We also submit to the Securities and Exchange Commission reports on Form 6-K 
containing (among other things) press releases and unaudited financial information. We post our annual report on Form 20-F on our website 
(www.magicsoftware.com) promptly following the filing of our annual report with the Securities and Exchange Commission. The information on our website is 
not incorporated by reference into this annual report. 

This annual report and the exhibits thereto and any other document we file pursuant to the Exchange Act may be inspected without charge and copied at 
prescribed rates at the Securities and Exchange Commission public reference room at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. You may obtain 
information on the operation of the Securities and Exchange Commission’s public reference room in Washington, D.C. by calling the Securities and Exchange 
Commission at 1-800-SEC-0330. The Exchange Act file number for our Securities and Exchange Commission filings is 000-19415. 

The Securities and Exchange Commission maintains a website at www.sec.gov that contains reports, proxy and information statements, and other 
information regarding registrants that make electronic filings with the Securities and Exchange Commission using its EDGAR (Electronic Data Gathering, 
Analysis, and Retrieval) system. 

The documents concerning our company that are referred to in this annual report may also be inspected at our offices located at 5 Haplada Street, Or 

Yehuda 60218, Israel. 

I. 

SUBSIDIARY INFORMATION 

Not applicable. 

ITEM 11.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

We are exposed to a variety of market risks, primarily changes in interest rates affecting our investments in marketable securities and foreign currency 

fluctuations. 

Cash Investments, Marketable Securities and Interest Rate Risk 

Our cash investment policy seeks to preserve principal and maintain adequate liquidity while maximizing the income we receive from our investments 
without significantly increasing the risk of loss. To minimize investment risk, we maintain a diversified portfolio across various maturities, types of investments 
and issuers, which may include, from time to time, money market funds, U.S. government bonds, state debt, bank deposits and certificates of deposit, and 
investment grade corporate debt. Our cash management policy does not allow us to purchase or hold commodity instruments, structures or “sub-prime” related 
holdings (such as auction rate securities and collateralized debt obligation) or other financial instruments for trading purposes. 

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As of December 31, 2010, we had approximately $43.7 million in cash and cash equivalents and $2.9 million in marketable securities. Our marketable 

securities include investments in commercial and government bonds and foreign banks. As of such date our marketable securities portfolio was composed 
primarily of governmental and commercial bonds bearing average annual interest rates of approximately 2.7%, with average maturities of 1.4 years and maximum 
maturities of 3.8 years. The performance of the capital markets affects the values of the funds we hold in marketable securities. These assets are subject to market 
fluctuations, such as the declines experienced in 2008 and the first six months of 2009. In such case, the fair value of our investments may decline. As of 
December 31, 2010, net unrealized gain in our marketable securities portfolio totaled $218,000. We periodically monitor our investments for adverse material 
holdings related to the underlying financial solvency of the issuers of the marketable securities in our portfolio. 

Our exposure to market risk for changes in interest rates relates primarily to our investment in marketable securities. Investments in both fixed rate and 

floating rate interest bearing securities carry a degree of interest rate risk. The fair market value of fixed rate securities may be adversely impacted due to a rise in 
interest rates, while floating rate securities may produce less income than predicted if interest rates fall. Due in part to these factors, our future financial results 
may be negatively affected in the event that interest rates fluctuate. 

Foreign Currency Exchange Risk 

Our financial results may be negatively impacted by foreign currency fluctuations. Our foreign operations are transacted through a global network of 

subsidiaries. These sales and related expenses are generally denominated in currencies other than the U.S. dollar, except in Israel, where our sales are 
denominated in U.S. dollars and our expenses are denominated in NIS. Because our financial results are reported in U.S. dollars, our results of operations may be 
adversely impacted by fluctuations in the rates of exchange between the U.S. dollar and such other currencies as the financial results of our foreign subsidiaries 
are converted into U.S. dollars in consolidation. Our earnings are predominantly affected by fluctuations in the value of the U.S. dollar as compared to the NIS, as 
well as the value of the U.S. dollar as compared to the Euro, Japanese Yen and British Pound. 

We measure and record non-monetary accounts in our balance sheet (principally fixed assets and prepaid expenses) in U.S. dollars. For this 
measurement, we use the U.S. dollar value in effect at the date that the asset or liability was initially recorded in our balance sheet (the date of the transaction). 

In 2010, we entered into forward contracts to hedge the fair value of assets and liabilities denominated in NIS, Euro and Japanese Yen. As of December 
31, 2010, we had outstanding forward contracts that did not meet the requirement for hedge accounting in the amount of $2.1 million. These contracts were for a 
period of up to 12 months. The net gains (losses) recognized in “financial income, net” during 2010 were insignificant. 

During 2010, we entered into forward contracts to hedge against the risk of overall changes in future cash flow from payments of payroll and related 

expenses denominated in NIS. As of December 31, 2010, we had outstanding forward contracts that met the requirement for hedge accounting, in the amount of 
$0.8 million. These contracts met the requirement for cash flow hedge accounting and as such losses in the amount of $0.1 million were recognized when the 
related expense were incurred and classified in operating expenses during 2010. 

Our operating expenses may be effected by fluctuations in the value of the U.S dollar as it relates to foreign currencies, with Israel, Europe and Japan 

having the greatest potential impact. In managing our foreign exchange risk we periodically enter into foreign exchange hedging contracts. Our goal is to mitigate 
the potential exposure with these contracts. By way of example, an increase of 10% in the value of the NIS relative to the U.S. dollar in 2010 would have resulted 
in a decrease in the U.S. dollar reporting value of our operating income of $1.7 million for that year, while a decrease of 10% in the value of the NIS relative to 
the U.S. dollar in 2010 would have resulted in an increase in the U.S. dollar reporting value of our operating income of $1.4 million for the year. An increase of 
10% in the value of the Euro, the Japanese yen and the British Pound relative to the U.S. dollar in 2010 would have resulted in an increase in the U.S. dollar 
reporting value of our operating income of $0.5 million, $0.3 million and $0.2 million , respectively, for that year, while a decrease of 10% in the value of the 
Euro, Japanese Yen and British 

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Pound relative to the U.S. dollar in 2010 would have resulted in a decrease in the U.S. dollar reporting value of our operating income of $0.5 million, $0.3 million 
and $0.2 million, respectively, for that year. 

Equity Price Risk 

As of December 31, 2010, we had $2.9 million of trading securities that are classified as available for sale. Those securities have exposure to equity price 

risk. The estimated potential loss in fair value resulting from a hypothetical 10% decrease in prices quoted on stock exchanges is approximately $290,000. 

ITEM 12.  DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

Not applicable. 

PART II 

ITEM 13.  DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

None. 

ITEM 14.  MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 

Not applicable. 

ITEM 15.  CONTROLS AND PROCEDURES 

Disclosure Controls and Procedures 

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in its Exchange Act reports is 

recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such 
information is accumulated and communicated to our acting chief executive officer and acting chief financial officer to allow timely decisions regarding required 
disclosure. Our management, including our acting chief executive officer and acting chief financial officer, conducted an evaluation of our disclosure controls and 
procedures, as defined under Exchange Act Rule 13a-15(e), as of the end of the period covered by this Annual Report on Form 20-F. Based upon that evaluation, 
our acting chief executive officer and acting chief financial officer have concluded that, as of such date, our disclosure controls and procedures were effective. 

Management's Annual Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over our financial reporting. Internal control over financial 

reporting is defined in Rule 13a-15(f) or 15d-15(f) promulgated under the Securities Exchange Act of 1934 as a process designed by, or under the supervision of, 
the company’s principal executive and principal financial officers and effected by the company’s board of directors, management and other personnel, to provide 
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles and includes those policies and procedures that: 

• 

• 

pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transaction and dispositions of the assets of the 
company; 

provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and

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expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and 

• 

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that 
could have a material effect on the financial statements.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2010. In making this assessment, our 

management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated 
Framework. Based on that assessment, our management concluded that as of December 31, 2010, our internal control over financial reporting was effective. 

This annual report does not include an attestation report of our independent registered public accounting firm regarding internal control over financial 

reporting. Our management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and 
Exchange Commission that permit us to provide only management’s report in this annual report. 

Changes in Internal Control over Financial Reporting 

There was no change in our internal controls over financial reporting that occurred during the period covered by this annual report that has materially 

affected, or is reasonably likely to materially affect, our internal controls over financial reporting. 

ITEM 16.  RESERVED 

ITEM 16A.  AUDIT COMMITTEE FINANCIAL EXPERT 

Our board of directors has determined that Mr. Elan Penn, an outside director within the meaning of the Israeli Companies Law, meets the definition of 

an audit committee financial expert, as defined by rules of the Securities and Exchange Commission. For a brief listing of Mr. Penn’s relevant experience, see 
Item 6.A. “Directors, Senior Management and Employees — Directors and Senior Management.” 

ITEM 16B.  CODE OF ETHICS 

We have adopted a code of ethics that applies to any chief executive officer and all senior financial officers of our company, including the chief financial 

officer, chief accounting officer or controller, or persons performing similar functions. The code of ethics is publicly available on our website at 
www.magicsoftware.com. Written copies are available upon request. If we make any substantive amendment to the code of ethics or grant any waivers, including 
any implicit waiver, from a provision of the codes of ethics, we will disclose the nature of such amendment or waiver on our website. 

ITEM 16C.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

Independent Registered Public Accounting Firm Fees 

The following table sets forth, for each of the years indicated, the fees billed by our principal independent registered public accounting firm. All of such 

fees were pre-approved by our Audit Committee. 

Services Rendered

Audit (1) 
Audit-related (2) 
Tax (3) 
Total 

82

Year Ended December 31,

2009 
139,000    $
-     
20,000    $
159,000    $

2010
191,000
7,500
35,000 
233,500

$

  $
$

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
  
   
  
1)  Audit fees relate to audit services provided for each of the years shown in the table, including fees associated with the annual audit, various 

accounting issues and audit services provided in connection with other statutory or regulatory filings.

(2)  Audit-related fees in 2010 relate to due diligence services performed in connection with our acquisition of a U.S. based-IT services company in 

2010. 

(3)  Tax fees relate to services performed by the tax division for tax compliance, planning and advice.

Pre-Approval Policies and Procedures 

Our Audit Committee has adopted a policy and procedures for the pre-approval of audit and non-audit services rendered by our independent registered 

public accountants, Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global.  Pre-approval of an audit or non-audit service may be given as a general 
pre-approval, as part of the audit committee’s approval of the scope of the engagement of our independent auditor, or on an individual basis.  Any proposed 
services that exceed general pre-approved levels also require specific pre-approval by our audit committee.  The policy prohibits retention of the independent 
public accountants to perform the prohibited non-audit functions defined in Section 201 of the Sarbanes-Oxley Act of 2002 or the rules of the Securities and 
Exchange Commission, and also requires the Audit Committee to consider whether proposed services are compatible with the independence of the public 
accountants. 

ITEM 16D. 

EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES

Not applicable. 

ITEM 16E. 

PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 

Neither we nor any affiliated purchaser has purchased any of our securities during 2010.  

ITEM 16F. 

CHANGES IN REGISTRANT’S CERTIFYING ACCOUNTANT

None. 

ITEM 16G. 

CORPORATE GOVERNANCE 

NASDAQ Exemptions for a Controlled Company 

We are a controlled company within the meaning of NASDAQ Listing Rule 5615(c)(1), since Formula Systems holds more than 50% of our voting 

power.  Under NASDAQ Listing Rule 5615(c)(1), a controlled company is exempt from the following requirements of NASDAQ Listing Rule 5605: 

•  The requirement that the majority of the company’s board of directors qualify as independent directors, as defined under NASDAQ Listing 

Rules.  Instead, we follow Israeli law and practice which requires that we appoint at least two outside directors, within the meaning of the Israeli 
Companies Law, to our board of directors.  In addition, we have the mandated three independent directors, within the meaning of the rules of the 
Securities and Exchange Commission and NASDAQ, on our audit committee.  See Item 6C. “Directors, Senior Management and Employees - 
Board Practices - Outside and Independent Directors.”

•  The requirement that the compensation of the chief financial officer and all other executive officers be determined, or recommended to the board of 
directors for determination, either by (i) a majority of the independent directors or (ii) a compensation committee comprised solely of independent 
directors.  Under the Israeli Companies Law, arrangements as to compensation of office holders who are not directors require approval by the board 
of directors, provided that they are not deemed extraordinary

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transactions, unless otherwise provided in the articles of association.  Our articles of association do not provide otherwise.  Any compensation 
arrangement with an office holder who is not a director that is deemed an extraordinary transaction, the exemption of such office holder from 
liability, the insurance of such office holder and the indemnification of such office holder, or an undertaking to indemnify such office holder, require 
the approval of both audit committee and board of directors.  The compensation, exemption, indemnification and insurance of office holders who are 
directors must be approved by our audit committee, board of directors and shareholders.  If the office holder is a controlling shareholder or a relative 
of a controlling shareholder, any extraordinary transaction, compensation, exemption, indemnification and insurance of the office holder must be 
approved by our audit committee, board of directors and shareholders, supported by the vote of at least one-third of the shares of the shareholders 
that have no personal interest in the transaction voting on the matter, or provided that the total number of shares held by shareholders that have no 
personal interest in the transaction that voted against the proposal did not exceed one percent of all of the voting rights in the company. 

•  The requirement that director nominees either be selected or recommended for the board of directors’ selection, either by (a) a majority of 

independent directors or (b) a nominations committee comprised solely of independent directors.  Instead, we follow Israeli law and practice, in 
accordance with which directors may be recommended by our board of directors for election by our shareholders. 

If the “controlled company” exemptions would cease to be available to us under the NASDAQ Listing Rules, we may instead elect to follow Israeli law 

instead of the foregoing NASDAQ requirements, as described below. 

NASDAQ Listing Rules and Home Country Practice 

Under NASDAQ Listing Rule 5615(a)(3), foreign private issuers, such as our company, are permitted to follow certain home country corporate 
governance practices instead of certain provisions of the NASDAQ Listing Rules.  As a foreign private issuer listed on the NASDAQ Global Select Market, we 
may follow home country practice with regard to, among other things, the composition of the board of directors, compensation of officers, director nomination 
process and quorum at shareholders’ meetings.  We may also follow home country practice with regard to, the NASDAQ Listing Rules requirement to obtain 
shareholder approval for certain dilutive events (such as for the establishment or amendment of certain equity based compensation plans, an issuance that will 
result in a change of control of the company, certain transactions other than a public offering involving issuances of a 20% or more interest in the company and 
certain acquisitions of the stock or assets of another company).  A foreign private issuer that elects to follow a home country practice instead of any of such 
NASDAQ requirements must submit to NASDAQ, in advance, a written statement from an independent counsel in such issuer’s home country certifying that the 
issuer’s practices are not prohibited by the home country’s laws. 

In June 2005, we provided NASDAQ with a notice of non-compliance with respect to the NASDAQ requirement that independent directors have 

regularly scheduled meetings at which only independent directors are present.  Instead, we follow Israel law and practice, under which independent directors are 
not required to hold executive sessions. 

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PART III 

ITEM 17.  FINANCIAL STATEMENTS 

Not applicable. 

ITEM 18.  FINANCIAL STATEMENTS 

Index to Financial Statements 

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets 

Consolidated Statements of Income 

Statements of Changes in Equity 

Consolidated Statements of Cash Flows 

Notes to Consolidated Financial Statements 

Appendix to Consolidated Financial Statements – Details of Subsidiaries and Affiliate

ITEM 19.  EXHIBITS 

Index to Exhibits 

Exhibit 

Description 

F-1

F-2

F-3 – F-4

F- 5

F- 6

F-7 – F-9

F-10– F-53

F-54

1.1 
1.2 
2.1 
4.1 
4.2 
4.3 

4.4 

4.5 

4.6 

   Memorandum of Association of the Registrant1 
   Articles of Association of the Registrant2 
   Specimen of Ordinary Share Certificate3 
   2000 Employee Stock Option Plan4
   2007 Incentive Compensation Plan5 
   Asset Purchase Agreement dated February 1, 2010, between Fusion LLC, a wholly-owned subsidiary of the Registrant, and a U.S.-based IT services 

company6 

   Securities Purchase Agreement dated December 20, 2010, among the Registrant and the purchasers whose names appear on the signature page thereto, 

providing for the issuance of shares and warrants pursuant to Regulation D under the Securities Act of 19337 

   Securities Purchase Agreement dated December 20, 2010, among the Registrant  and the purchasers whose names appear on the signature page 

thereto, providing for the issuance of shares and warrants pursuant to Regulation S under the Securities Act of 19337 

   Securities Purchase Agreement dated December 20, 2010, among the Registrant and the purchasers whose names appear on the signature page thereto, 

providing for the issuance of shares pursuant to Regulation S under the Securities Act of 19337

4.7 
8.1 
12.1 

   Form of Warrant7 
   List of Subsidiaries of the Registrant 
   Certification of Chief Executive Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended

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12.2 
13.1 
13.2 
15.1 
15.2 
15.3 
15.4 
15.5 
15.6 

(1) 

(2) 

(3) 

(4) 

(5) 

(6) 

(7) 

   Certification of Chief Financial Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended
   Certification of Chief Executive Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
   Certification of Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
   Consent of Kost Forer Gabbay & Kasierer, a Member of Ernst & Young Global
   Consent of Levy Cohen & Co., Chartered Accountants (relating to Magic Software Enterprises (UK) Limited) 
   Consent of Levy Cohen & Co., Chartered Accountants (relating to Hermes Logistics Technologies Limited) 
   Consent of KDA Audit Corporation (relating to Magic Software Japan K.K.)
   Consent of Verstegen accountants en adviseurs (relating to Magic Benelux B.V.)
   Consent of Mária Négyessy, Registered Auditors (relating to Magic (Onyx) Magyarország Szoftverház Kft.) 

Filed as Exhibit 3.2 to the registrant’s registration statement on Form F-1, registration number 33-41486, and incorporated herein by reference.

Filed as Exhibit 3.1 to the registrant’s registration statement on Form F-1, registration number 33-41486, and incorporated herein by reference.

Filed as Exhibit 4.1 to the registrant’s registration statement on Form F-1, registration number 33-41486, and incorporated herein by reference.

Filed as Exhibit 10.2 to the registrant’s annual report on Form 20-F for the year ended December 31, 2000, and incorporated herein by reference.

Filed as Exhibit 4.3 to the registrant’s annual report on Form 20-F for the year ended December 31, 2007, and incorporated herein by reference.

Filed as Exhibit 4.4 to the registrant’s annual report on Form 20-F for the year ended December 31, 2009, and incorporated herein by reference.

Filed as an Item to the registrant’s Form 6-K for the month of December 2010, filed on December 23, 2010, and incorporated herein by reference.

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MAGIC SOFTWARE ENTERPRISES LTD. AND ITS SUBSIDIARIES 

CONSOLIDATED FINANCIAL STATEMENTS 

AS OF DECEMBER 31, 2010 

IN U.S. DOLLARS 

INDEX 

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets 

Consolidated Statements of Income 

Statements of Changes in Equity 

Consolidated Statements of Cash Flows 

Notes to Consolidated Financial Statements 

Appendix to Consolidated Financial Statements - Details of Subsidiaries and Affiliate

- - - - - - - - - - - - 

F-1

Page

F-2

F-3 - F-4

F-5

F-6

F-7 - F-9

F-10 - F-53

F-54

 
 
 
 
 
 
 
 
 
  
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and the Board of Directors of 

MAGIC SOFTWARE ENTERPRISES LTD. 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Magic  Software  Enterprises  Ltd.  ("the  Company")  and  its  subsidiaries  as  of
December 31, 2009 and 2010, and the related consolidated statements of income, changes in equity and cash flows for each of the three years in the period ended
December 31, 2010. These financial statements are the responsibility of Company's management. Our responsibility is to express an opinion on these financial
statements  based  on  our  audits.  We  did  not  audit  the  financial  statements  of  certain  subsidiaries,  which  statements  reflect  total  assets  of  14%  and  12%  as  of
December 31, 2009 and 2010, respectively, and total revenues of 39%, 36% and 24% for the years ended December 31, 2008, 2009 and 2010, respectively of the
related consolidated totals. Those statements were audited by other auditors whose reports have been furnished to us, and our opinion, insofar as it relates to the
amounts included for those subsidiaries, is based solely on the reports of the other auditors. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged
to perform an audit of the Company's internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a
basis  for  designing  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the
Company's  internal  control  over  financial  reporting.  Accordingly,  we  express  no  such  opinion.  An  audit  also  includes  examining,  on  a  test  basis,  evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our audits and the reports of other auditors provide a reasonable basis for our opinion. 

In  our  opinion,  based  on  our  audits  and  the  reports  of  the  other  auditors,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all
material respects, the consolidated financial position of the Company and its subsidiaries as of December 31, 2009 and 2010, and the related consolidated results
of their operations and their cash flows for each of the three years in the period ended December 31, 2010, in conformity with U.S. generally accepted accounting
principles. 

Tel-Aviv, Israel 

  March 17, 2011 

/s/Kost Forer Gabbay & Kasierer 
KOST FORER GABBAY & KASIERER
A Member of Ernst & Young Global

F-2

 
 
 
 
 
 
 
 
 
 
  
  
MAGIC SOFTWARE ENTERPRISES LTD. AND ITS SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS 
U.S. dollars in thousands 

ASSETS 

CURRENT ASSETS: 

Cash and cash equivalents 
Short-term bank deposits 
Available-for-sale marketable securities (Note 4) 
Trade receivables (net of allowance for doubtful accounts of $ 2,376 and $ 2,276 at December 31, 2009 and 2010, 

 $

respectively) 

Other accounts receivable and prepaid expenses (Note 6) 
Current assets of discontinued operations (Note 18) 

Total current assets 

LONG-TERM RECEIVABLES: 

Severance pay fund 
Other long-term receivables 

Total long-term receivables 

PROPERTY AND EQUIPMENT, NET (Note 7) 

IDENTIFIABLE INTANGIBLE ASSETS, NET (Note 8) 

GOODWILL (Note 9) 

December 31,

2009

2010

$

24,350
13,838
3,680

12,004
3,869
27 

57,768 

404
749 

1,153 

1,762 

10,133 

16,735 

43,661
24
2,857

17,801
4,029
- 

68,372 

325
2,141 

2,466 

1,827 

14,661 

24,624 

The accompanying notes are an integral part of the consolidated financial statements. 

F-3

 $

87,551    $

111,950 

 
 
 
 
  
 
  
 
  
 
  
   
   
  
   
   
  
   
   
   
   
 
  
   
   
 
  
   
   
   
   
 
  
   
   
 
  
   
   
 
  
   
   
 
  
   
  
 
  
   
  
  
MAGIC SOFTWARE ENTERPRISES LTD. AND ITS SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS 
U.S. dollars in thousands (except share and per share data) 

LIABILITIES AND EQUITY 

CURRENT LIABILITIES: 

Short-term credit and current maturities of long-term loans (Note 10)
Trade payables 
Accrued expenses and other accounts payable (Note 11) 
Deferred revenues 
Current liabilities of discontinued operations (Note 18) 

Total current liabilities 

ACCRUED SEVERANCE PAY 

LONG-TERM LOANS (Note 12) 

LIABILITIES DUE TO ACQUISITION ACTIVITIES (Note 3) 

COMMITMENTS AND CONTINGENCIES (Note 16) 

EQUITY (Note 14): 

Magic Software Enterprises Shareholders' equity: 
Share capital: 

Ordinary shares of NIS 0.1 par value -  
Authorized: 50,000,000 shares at December 31, 2009 and 2010;  
Issued and Outstanding: 31,936,426 and 35,909,606 shares at December 31, 2009 and 2010, respectively

Additional paid-in capital 
Accumulated other comprehensive income 

Accumulated deficit 

Total equity 

Total liabilities and equity 

The accompanying notes are an integral part of the consolidated financial statements. 

F-4

December 31,

2009

2010

 $

$

43
2,662
25,159
1,569
314 

29,747 

606 

10 

- 

9
2,994
15,028
1,526
- 

19,557 

536 

2 

2,990 

683
101,099
74

794
122,917
447

(44,668)

(35,293)

57,188 

88,865 

 $

87,551 

 $

111,950 

 
  
 
 
  
 
  
 
  
 
  
   
   
  
   
   
  
  
  
  
 
  
   
  
 
  
   
  
 
  
   
  
 
  
   
  
 
  
   
   
  
   
   
   
   
  
  
  
  
   
  
 
  
   
  
 
  
   
  
CONSOLIDATED STATEMENTS OF INCOME 
U.S. dollars in thousands (except per share data) 

MAGIC SOFTWARE ENTERPRISES LTD. AND ITS SUBSIDIARIES

Revenues (Note 19): 

Software 
Maintenance and technical support 
Consulting services 

Total revenues 

Cost of revenues: 

Software 
Maintenance and technical support 
Consulting services 

Total cost of revenues 

Gross profit 

Operating costs and expenses: 

Research and development, net (Note 15a) 
Selling and marketing 
General and administrative 
Other income, net 

Total operating costs and expenses 

Operating income 
Financial income (expenses), net (Note 15b) 
Other income, net 

Income before taxes on income 
Tax benefit (taxes on income) (Note 13) 

Income after taxes on income 
Equity in losses of affiliates 

Net income 

Net earnings per share attributable to Magic Software Enterprises Shareholders (Note 17):

Net basic earnings per share 

Net diluted earnings per share 

The accompanying notes are an integral part of the consolidated financial statements. 

F-5

Year ended December 31,
2009

2008 

2010

$

20,913    $
14,530     
26,537     

$

17,261
13,821
24,268   

61,980     

55,350   

4,898     
2,263     
19,978     

5,388
2,189
18,687   

27,139     

26,264   

34,841     

29,086   

2,350     
17,357     
10,867     
-     

1,310
15,308
8,210
1,972   

30,574     

22,856   

4,267     
448     
-     

4,715     
(199)    

4,516     
(8)    

6,230
238
42   

6,510
(334)  

6,176

-   

  $

4,508    $

6,176    $

  $

  $

0.14    $

0.19    $

0.14    $

0.19    $

20,111
14,407
54,060 

88,578 

5,320
2,070
44,058 

51,448 

37,130 

2,072
17,526
8,194
- 

27,792 

9,338
(224)
159 

9,273
102 

9,375
- 

9,375 

0.29 

0.29 

 
  
 
 
  
 
  
  
   
  
     
     
 
  
      
 
  
      
      
 
  
      
 
  
      
 
  
      
      
 
  
      
 
  
      
 
  
      
 
  
      
 
  
      
  
      
      
 
      
  
      
  
MAGIC SOFTWARE ENTERPRISES LTD. AND ITS SUBSIDIARIES

STATEMENTS OF CHANGES IN ' EQUITY 
U.S. dollars in thousands (except share data) 

Balance as of January 1, 2008 

31,542,050 

$

675

$

100,443

$

(496)

$

(39,378)  

$

61,244

Share  
capital 
Number 

Share 
capital
Amount

Additional
paid-in 
capital

Accumulated
other 
comprehensive 
income (loss)

Accumulated 
deficit 

Other
comprehensive  
income

Total
shareholders' 
equity

Exercise of stock options 
Stock-based compensation expenses 
Other comprehensive income: 

Foreign currency translation adjustments 
Realized and unrealized loss from available-for-sale securities 
Reclassified to the statement of operation due to other than 
temporary impairment loss from marketable securities 

Net income 

Total comprehensive income 

351,830 
- 

- 
- 

- 

7
-

-
-

- 

225
244

-
-

- 

Balance as of December 31, 2008 

31,893,880 

682

100,912

Exercise of stock options 
Stock-based compensation expenses 
Dividend 
Other comprehensive income: 

Foreign currency translation adjustments 
Unrealized gain from derivative instruments, net 
Realized and unrealized gain from available-for-sale securities 
Net income 

Total comprehensive income 

Balance as of December 31, 2009 

Exercise of stock options 
Issuance of Ordinary shares (net of issuance expenses $1,080) 
Stock-based compensation expenses 
Other comprehensive income: 

Foreign currency translation adjustments 
Unrealized gain from derivative instruments, net 
Realized and unrealized gain from available-for-sale securities 
Net income 

Total comprehensive income 

42,546 
- 
- 

- 
- 
- 
- 

31,936,426 

685,564 
3,287,616 
- 

- 
- 
- 
- 

1
-
-

-
-
-
- 

683

19
92
-

-
-
-
- 

57
130
-

-
-
-
- 

101,099

1,320
20,198
300

-
-
-
- 

-
-

519
(39)

47 
- 

31

-
-
-

(136)
5
174
- 

74

-
-
-

416
6
(49)
- 

- 
- 

- 
- 

4,508 

(34,870)  

- 
- 

(15,974)  

- 
- 
- 
6,176 

(44,668)  

- 
- 
- 

- 
- 
- 
9,375 

 $

 $

 $

 $

 $

 $

519
(39)

47 
4,508 
5,035 

(136)
5
174
6,176 
6,219 

416
6
(49)
9,375 
9,748 

232
244

519
(39)

47 
4,508 

66,755

58
130
(15,974)

(136)
5
174
6,176 

57,188

1,339
20,290
300

416
6
(49)
9,375 

Balance as of December 31, 2010 

35,909,606 

 $

794 

 $

122,917 

 $

447 

 $

(35,293)  

 $

88,865 

The accompanying notes are an integral part of the consolidated financial statements. 

F-6

 
  
 
 
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
  
 
 
  
  
 
 
  
 
 
  
 
 
 
 
  
  
 
 
  
  
  
 
 
  
 
 
 
 
 
 
  
  
 
  
 
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
  
 
 
  
  
 
 
  
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
 
  
  
 
 
  
  
  
  
  
  
 
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
  
 
 
  
  
 
 
  
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
  
  
 
 
  
  
  
  
  
  
 
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
  
 
 
  
  
 
 
  
 
  
  
CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Cash flows from operating activities: 

Net income from continuing operations 

Adjustments to reconcile net income from continuing 

operations to net cash provided by operating activities from 
continuing operations: 
Depreciation and amortization 
Equity in losses of affiliates 
Accrued severance pay, net 
Gain on sale of property and equipment 
Stock-based compensation expenses 
Amortization of marketable securities premium, accretion of discount and other than temporary 

losses, net 

Loss (gain) on sale of marketable securities 
Gain on sale of subsidiary's operation 
Loss on sale of affiliate 
Decrease (increase) in trade receivables, net 
Decrease in other accounts receivable and prepaid expenses 
Increase (decrease) in trade payables 
Increase (decrease) in accrued expenses and other accounts payable
Decrease in deferred revenues 
Deferred income taxes, net 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Year ended December 31,
2009

2008 

2010

$

4,508    $

6,176

$

9,375

3,615     
8     
(172)    
-     
244     

211     
(53)    
(170)    
61     
(395)    
142     
(82)    
437     
(660)    
-     

4,560
-
(20)
(2,249)
130

57
3
(105)
-
1,368
747
(363)
(1,281)
(433)
(1,056)  

4,566
-
11
-
300

(17)
3
(146)
-
(198)
241
26
2,103
(85)
(1,782)

Net cash provided by operating activities from continuing operations

7,694     

7,534

14,397

Net cash used in operating activities from discontinued operations 

(21)    

-   

- 

Net cash provided by operating activities 

7,673     

7,534   

14,397 

The accompanying notes are an integral part of the consolidated financial statements. 

F-7

 
 
 
 
  
 
  
  
   
  
     
     
  
      
      
      
      
 
  
      
  
      
 
  
      
 
  
CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Cash flows from investing activities: 

Capitalized software development costs 
Purchase of property and equipment 
Acquisition of subsidiaries 
Proceeds from sale of subsidiary's operation 
Proceeds from sale of affiliated company 
Proceeds from sale of property and equipment 
Proceeds from sale of marketable securities 
Proceeds from maturity of marketable securities 
Investment in marketable securities 
Prepayment on investment 
Proceeds from short-term and long-term deposits 
Loans to employees and other deposit ,net 
Investment in short-term bank deposit 

Net cash used in investing activities from continuing operations 
Net cash provided by investing activities from discontinued operations 

Net cash provided by (used in) investing activities 

Cash flows from financing activities: 

Proceeds from exercise of options by employees 
Issuance of Ordinary shares 
Dividend paid 
Short-term credit, net 
Repayment of long-term loans 

Net cash provided by (used in) financing activities 

Effect of exchange rate changes on cash and cash equivalents from continuing operations 

Increase (decrease) in cash and cash equivalents from continuing operations

Cash and cash equivalents at the beginning of the year 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Year ended December 31,
2009

2008 

2010

(2,577)
(737)
- 
170 
150 
- 
1,182 
410 
(1,032)
- 
174 
- 
(1,810)

(4,070)
15,336 

11,266 

232 
- 

(3,432)
(171)

(3,371)

(458)

15,131 

12,178 

(3,128)
(580)
-
105
-
5,277
107
1,400
(1,604)
-
24,191
-
(36,144)

(10,376)
- 

(10,376)

58
-

(2)
(118)

(62)

(55)

(2,959)

27,309 

(3,595)
(583)
(10,225)
146
-
414
361
830
(393)
(1,160)
15,077
28
(1,291)

(391)
- 

(391)

1,339
20,290
(15,974)
(717)
(23)

4,915 

390 

19,311

24,350 

Cash and cash equivalents at end of the year 

 $

27,309 

 $

24,350 

 $

43,661 

The accompanying notes are an integral part of the consolidated financial statements. 

F-8

 
  
 
 
  
 
  
  
   
  
     
     
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
  
      
  
 
  
 
  
      
  
  
      
      
  
  
      
  
 
  
 
  
      
 
  
 
  
      
 
  
 
  
      
  
  
      
 
  
 
  
      
  
CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Supplementary information on investing and financing activities not involving cash flows:

Non-cash activities: 

Payable on account of dividend 

Deferred payment 

Contingent payment 

Receivables from sale of property 

Supplemental disclosure of cash flow activities: 

Cash paid during the year for: 

Income taxes 

Interest 

As discussed in Note 3: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Year ended December 31,
2009

2008 

2010

 $

 $

 $

 $

  $

  $

- 

 $

- 

 $

- 

 $

- 

 $

15,974 

 $

- 

- 

 $

- 

 $

450 

 $

4,645 

414 

- 

534    $

873 

 $

15    $

3 

 $

709 

131 

•  On January 17, 2010, the Company purchased a consulting and staffing services business of a U.S.-based IT services company, for total consideration of $ 

13,683 to be paid over a three year period.

•  On October 31, 2010, the Company purchased an 88% interest in a consulting and staffing services company and has an option to increase its holdings to 

100%. The Company paid a cash purchase price of $ 1,600. 

The accompanying notes are an integral part of the consolidated financial statements. 

F-9

 
  
 
 
 
 
 
  
 
  
  
   
  
     
     
  
     
     
  
     
  
      
  
      
  
      
  
      
      
  
      
      
  
      
  
      
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 1:-  GENERAL 

Magic  Software  Enterprises  Ltd.  ("the  Company"),  an  Israeli  company,  and  its  subsidiaries  ("the  Group")  develop  market  and  support  software
development  and  deployment  technology  ("the  Magic  technology")  and  applications  developed  using  the  Magic  technology.  Magic  technology
enables  enterprises  to  accelerate  the  process  of  building  and  deploying  software  applications  that  can  be  rapidly  customized  and  integrated  with
existing  systems.  The  principal  markets  of  the  Group  are  Europe,  United  States,  Japan  and  Israel  (see  Note  19).  Through  its  subsidiaries  the
Company  provides  flexible  and  comprehensive  range  of  consulting  and  staffing  services  in  the  areas  of  infrastructure  design  and  delivery,
application development, technology planning and implementation services. 

For information about the Company's holdings in subsidiaries and affiliates, see Appendix A to the consolidated financial statements. 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES 

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  United  States  generally  accepted  accounting  principles  ("U.S.
GAAP"), applied on a consistent basis, as follows: 

Use of estimates 

The preparation of the consolidated financial statements in conformity with generally accepted accounting principles requires management to make
estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. The most significant assumptions
are  employed  in  estimates  used  in  determining  values  of  goodwill  and  identifiable  intangible  assets,  revenue  recognition,  tax  assets  and  tax
positions, legal contingencies, and stock-based compensation costs. Actual results could differ from those estimates. 

Financial statements in United States dollars 

A  substantial  portion  of  the  revenues  and  expenses  of  the  Company  and  certain  of  its  subsidiaries  is  generated  in  U.S.  dollars  ("dollar").  The
Company's management believes that the dollar is the currency of the primary economic environment in which the Company and its subsidiaries
operate. Thus, the functional and reporting currency of the Company and certain of its subsidiaries is the dollar. 

Accordingly,  monetary  accounts  maintained  in  currencies  other  than  the  dollar  are  remeasured  into  dollars  in  accordance  with  the  Financial
Accounting  Standards  Board  ("FASB)  Accounting  Standards  Codification  ("ASC")  830,  "Foreign  Currency  Matters".  All  transaction  gains  and
losses  of  the  remeasurement  of  monetary  balance  sheet  items  are  reflected  in  the  statements  of  income  as  financial  income  or  expenses,  as
appropriate. 

F-10

 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The financial statements of foreign subsidiaries, whose functional currency is not the U.S. dollar, have been translated into dollars. All balance sheet
amounts have been translated using the exchange rates in effect at each balance sheet dates. Statement of income amounts have been translated using
the  average  exchange  rate  prevailing  during  each  year.  Such  translation  adjustments  are  reported  as  a  component  of  accumulated  other
comprehensive income (loss) in equity. 

Principles of consolidation 

The consolidated financial statements include the accounts of the Company and its wholly-owned and majority-owned subsidiaries. Intercompany 
balances and transactions, including profit from intercompany sales not yet realized outside the Group, have been eliminated upon consolidation. 

Cash and cash equivalents 

Cash and cash equivalents include short-term highly liquid investments that are readily convertible to cash with original maturities of three months
or less, at the date acquired. 

Short-term deposits 

Short-term deposits include deposits with original maturities of more than three months and less than one year. Such deposits are presented at cost 
(including accrued interest) which approximates their fair value. The deposits as of December 31, 2009 are in U.S. dollars and in Hungarian Forint
and bear interest at an average annual rate of 0.96% and 5.72%, respectively. 
The deposits as of December 31, 2010 are in Hungarian Forint and bear interest at an average annual rate of 3.75%. 

Marketable securities 

The  Company  accounts  for  investments  in  marketable  securities  in  accordance  with  ASC  320,  "Investments  -  Debt  and  Equity  Securities". 
Management  determines  the  appropriate  classification  of  its  investments  in  marketable  debt  and  equity  securities  at  the  time  of  purchase  and
reevaluates such determinations at each balance sheet date. Debt and equity securities are classified as available-for- sale and reported at fair value. 

Debt and equity securities that are designated as available-for-sale are stated at fair value, with unrealized gains and losses reported in accumulated
other comprehensive income (loss), a separate component of shareholders' equity. Realized gains and losses on sales of investments, as determined
on a specific identification basis, are included in financial income, net, together with accretion (amortization) of discount (premium), and interest or
dividends. 

F-11

 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The Company recognizes an impairment charge when a decline in the fair value of an investment that falls below the cost basis is determined to be
other-than-temporary. 

Declines in fair value of available-for-sale equity securities that are considered other-than-temporary, based on criteria described in SAB Topic 5M, 
"Other Than Temporary Impairment of Certain Investments in Equity Securities“, are charged to earnings (based on the entire difference between 
fair value and amortized cost). Factors considered in making such a determination include the duration and severity of the impairment, the financial
condition and near-term prospects of the issuer, and the intent and ability of the Company to retain its investment for a period of time sufficient to 
allow for any anticipated recovery in market value. 

For  declines  in  value  of  debt  securities,  effective  as  of  January  1,  2009,  the  Company  applies  an  amendment  to  ASC  320.  Under  the  amended
impairment model, an other-than-temporary impairment loss is deemed to exist and recognized in earnings if the Company intends to sell or if it is
more likely than not that it will be required to sell, a debt security, before recovery of its amortized cost basis. 

If the criteria mentioned above does not exist, the Company evaluates the collectability of the security in order to determine if the security is other 
than temporary impaired. 

For debt securities that are deemed other-than-temporary impaired, the amount of impairment recognized in the statement of operations is limited to 
the amount related to "credit losses" (the difference between the amortized cost of the security and the present value of the cash flows expected to be
collected), while impairment related to other factors is recognized in other comprehensive income. No such impairments have been recognized in all
period presented. 

Property and equipment, net 

Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated by the straight-line method over the estimated 
useful lives of the assets, at the following annual rates: 

Buildings* 
Computers and peripheral equipment 
Office furniture and equipment 
Motor vehicles 
Software 
Leasehold improvements 

Years

25
3
7 - 15 (mainly 7) 
7
3 – 5 (mainly 5) 
Over the shorter of the lease term or useful economic life

* 

In December 2009, the Company sold its Israel-based headquarters' office building, for the sum of $ 5,200 in cash (see Note 7).

F-12

 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
   
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Business Combinations 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Effective as of January 1, 2009, the Company adopted the amended ASC 805, "Business Combinations". ASC 805 requires recognition of assets
acquired, liabilities assumed, and non-controlling interest in the acquiree at the acquisition date, measured at their fair values as of that date. ASC
805  also  requires  the  fair  value  of  acquired  in-process  research  and  development  to  be  recorded  as  intangibles  with  indefinite  lives,  contingent 
consideration to be recorded on the acquisition date, and restructuring and acquisition-related deal costs to be expensed as incurred. Any excess of 
the fair value of net assets acquired over purchase price and any subsequent changes in estimated contingencies are to be recorded in earnings. In
addition, changes in valuation allowance related to acquired deferred tax assets and in acquired income tax position are to be recognized in earnings.

ASC 805 is applied prospectively for all business combinations occurring after January 1, 2009, except for changes in valuation allowance related to
deferred tax assets and changes in acquired income tax position originating from business combinations that occurred prior to the effective date of
ASC 805, which are recognized in earnings following the adoption date. 

Variable Interest Entities 

ASC 810, "Consolidation" provides a framework for identifying variable interest entities, or VIEs and determining when a company should include
the assets, liabilities, non-controlling interests and results of activities of a VIE in its consolidated financial statements. 

The Company's assessment of whether an entity is a VIE and the determination of the primary beneficiary requires judgment and involves the use of
significant estimates and assumptions. Those include, among others, forecasted cash flows, their respective probabilities and the economic value of
certain  preference  rights.  In  addition,  such assessment also  involves  estimates  of  whether  a  group  entity  can  finance  its  current  activities,  until it
reaches profitability, without additional subordinated financial support. 

Effective  as  of  January  1,  2010,  the  Company  adopted  an  updated  guidance  for  the  consolidation  of  VIEs.  The  new  guidance  replaces  the  prior
quantitative approach for identifying which enterprise should consolidate a VIE, which was based on which enterprise was exposed to a majority of
the risks and rewards, with a qualitative approach, based on which enterprise has both (1) the power to direct the economically significant activities
of the entity and (2) the obligation to absorb losses of, or the right to receive benefits from, the entity that could potentially be significant to the
variable interest entity. Determination about whether an enterprise should consolidate a VIE is required to be evaluated continuously as changes to
existing relationships or future transactions. The adoption of ASC 810 did not have a material impact on the Company’s financial position or results 
of operations. 

F-13

 
  
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The U.S. based consulting and staffing services business that the Company acquired through one of its wholly owned subsidiaries on January 17,
2010 is  considered  to be  a VIE.  The subsidiary is  the  primary  beneficiary of  the  VIE,  as a  result of  the  fact  that it holds  the  power  to  direct the
activities of the acquired business, which significantly impacts its economic performance, and has the right to receive benefits accruing from the
acquired business. 

Impairment of long-lived assets and intangible assets subject to amortization 

The Company's long-lived assets are reviewed for impairment in accordance with ASC 360, "Property, Plant and Equipment" whenever events or
changes  in  circumstances  indicate  that  the  carrying  amount  of  an  asset  may  not  be  recoverable.  Recoverability  of  assets  to  be  held  and  used  is
measured by a comparison of the carrying amount of an asset to the future undiscounted cash flows expected to be generated by the assets. If such
assets  are  considered  to  be  impaired,  the  impairment  to  be  recognized  is  measured  by  the  amount  by  which  the  carrying  amount  of  the  assets
exceeds the fair value of the assets. During the years ended December 31, 2008, 2009 and 2010, no impairment were identified. 

As  required  by  ASC  820,  "Fair  Value  Measurements,"  effective  as  of  January  1,  2009,  the  Company  applies  assumptions  that  marketplace
participants would consider in determining the fair value of long-lived assets (or asset groups). 

Intangible assets with finite lives are comprised of distribution rights, acquired technology and customer relationships, and are amortized over their
useful life using a method of amortization that reflects the pattern in which the economic benefits of the intangible assets are consumed or otherwise
used up. Distribution  rights and acquired technology were amortized on a straight line basis and customer relationships was amortized on a cash
generating basis, over a period of four to 15 years. 

Segments 

Historically, the Company reported its results on the basis of one reportable segment, which was comprised of two reporting units: CoreTech and
Magic. During 2010, as a result of a change in the Company’s management structure associated with the acquisition of a U.S-based consulting and 
staffing services business in January 2010, the Company began to  report its results on the basis of two reportable business segments: proprietary
software  technology  and  IT  professional  services,  each  of  which  is  comprised  of  one  reporting  unit.  The  reporting  unit  of  the  IT  professional
services segment is comprised of the Company’s three IT consulting and staffing subsidiaries, Coretech Consulting Group LLC, Fusion Solutions
LLC and Xsell Resources Inc., and the reporting unit of the proprietary software technology segment is comprised of all of the Company’s other 
subsidiaries. 

F-14

 
  
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Goodwill 

Goodwill has been recorded as a result of past acquisitions. 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The  Company  follows  ASC  350,  "Intangibles  –  Goodwill  and  Other".  The  Company  performs  its  goodwill  annual  impairment  test  for  its  two
reporting units (identified under the segments above) at December 31 of each year, or more often if indicators of impairment are present. 

As required by ASC 350, the Company compares the fair value of each reporting unit to its carrying value ('step 1') If the fair value exceeds the
carrying value of the reporting unit net assets, goodwill is considered not impaired, and no further testing is required. If the carrying value exceeds
the fair value of the reporting unit, then the implied fair value of goodwill is determined by subtracting the fair value of all the identifiable net assets
from the fair value of the reporting unit. An impairment loss is recorded for the excess, if any, of the carrying value of goodwill over its implied fair
value ('step 2'). 

Effective as of January 1, 2009, as required by ASC 820, "Fair Value Measurements and disclosures", the Company applies assumptions that market
place participants would consider in determining the fair value of each reporting unit. 

In order to determine the fair value of its two reporting units, the Company implemented an 'income approach'. Under the income approach expected
future cash flows are discounted to their present value using an appropriate rate of return. Judgments and assumptions related to future cash flows
(projected  revenues,  operating  expenses,  and  capital  expenditures),  future  short-term  and  long-term  growth  rates,  and  weighted  average  cost  of 
capital, which are based on management's internal assumptions, and believed to be similar to those of market participants and to represent both the
specific risks associated with the business, and capital market conditions, are inherent in developing the discounted cash flow model. 

In addition, the Company compared its market capitalization, including an estimated control premium that an investor would be willing to pay for a
controlling interest in the Company, to the fair value of the Company's reporting units, based on a third-party valuation study. The determination of
a control premium requires the use of judgment and is based primarily on comparable industry and deal-size transactions, related synergies and other
benefits. The Company's reconciliation of the gap between its market capitalization and the aggregate fair value of the Company depends on various
factors,  some  of  which  are  qualitative  and  involve  management  judgment,  including  stable  relatively  high  backlog  coverage  and  experience  in
meeting operating cash flow targets. 

Since the fair value of the Company's two reporting units exceeded their carrying amount, no impairment losses were recognized in 2008, 2009 or
2010 (See Note 9). 

F-15

 
  
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Revenue recognition 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The Company derives its revenues from licensing the rights to use its software, related professional services, maintenance and technical support as
well  as  from  other  IT  professional  services.  The  Company  sells  its  products  primarily  through  its  direct  sales  force  and  indirectly  through
distributors. 

As required by ASC 985-605, the Company determines the value of the software component of its multiple-element arrangements using the residual 
method  when  vendor  specific  objective  evidence  ("VSOE")  of  fair  value  exists  for  the  undelivered  elements  of  the  support  and  maintenance
agreements. VSOE is based on the price charged when an element is sold separately or renewed. Under the residual method, the fair value of the
undelivered  elements  is  deferred  and  the  remaining  portion  of  the  arrangement  fee  is  allocated  to  the  delivered  elements  and  is  recognized  as
revenue. 

The  Company  accounts  for  its  software  sales  in  accordance  with  ASC  985-605,  "Software  Revenue  Recognition".  Software  license  revenue  is
recognized when persuasive evidence of an arrangement exists, delivery has occurred, the vendor's fee is fixed or determinable, no further obligation
exists and collectability is probable. 

Maintenance and support revenue included in multiple element arrangements is deferred and recognized on a straight-line basis over the term of the 
maintenance and support agreement. 

The Company generally does not grant a right of return to its customers. When a right of return exists, the Company defers revenue until the right of
return expires, at which time revenue is recognized provided that all other revenue recognition criteria are met. 

Revenue from professional services consists of billable hours for services provided and is recognized as the services are rendered. 

Arrangements  that  include  professional  services  bundled  with  licensed  software  and  other  software  related  elements,  are  evaluated  to  determine
whether those services are essential to the functionality of other elements of the arrangement. When services are considered essential to the software,
revenues  under  the  arrangement  are  recognized  using  contract  accounting  based  on  ASC  605-35,  "Construction-Type  and  Production-Type 
Contracts", on a percentage of completion method based on inputs measures. Provisions for estimated losses on uncompleted contracts are made in
the period in which such losses are first determined, in the amount of the estimated loss for the entire contract. During the years ended December 31,
2008, 2009 and 2010, no such estimated losses were identified. 

F-16

 
  
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

When professional services are not considered essential to the functionality of other elements of the arrangement, revenue allocable to the consulting
services is recognized as the services are performed, using VSOE fair value. In most cases, the Company has determined that the services are not
considered essential to the functionality of other elements of the arrangement. 

Deferred revenue includes unearned amounts received under maintenance and support contracts, and amounts received from customers but not yet
recognized as revenues. 

Research and development costs 

Research and development costs incurred in the process of software development before establishment of technological feasibility are charged to
expenses as incurred. Costs incurred subsequent to the establishment of technological feasibility are capitalized according to the principles set forth
in ASC 985-20, "Costs of Software to be Sold, Leased or Marketed". 

The Company and its subsidiaries establish technological feasibility upon completion of a detailed program design or working model. 

Research and development costs incurred in the process of developing product improvements are generally charged to expenses as incurred. 

Capitalized software costs are amortized on a product by product basis. Amortization equals the greater of the amount computed using the: (i) ratio
of current gross revenues from sales of the software to the total of current and anticipated future gross revenues from sales of that software, or (ii)
the  straight-line  method  over  the  estimated  useful  life  of  the  product  (three  to  five  years).  The  Company  assesses  the  recoverability  of  these
intangible  assets  on  a  regular  basis  by  determining  whether  the  amortization  of  the  asset  over  its  remaining  life  can  be  recovered  through
undiscounted future operating cash flows from the specific software product sold. During the years ended December 31, 2008, 2009 and 2010, no
impairment losses were identified. 

Severance pay 

The  Company's  and  its  Israeli  subsidiary's  obligation  for  severance  pay  with  respect  to  their  Israeli  employees  (for  the  period  for  which  the
employees  were  not  included  under  Section  14  of  the  Severance  Pay  Law,  1963)  is  calculated  pursuant  to  the  Israeli  Severance  Pay  Law  and
employee agreements based on the most recent salary of the employees multiplied by the number of years of employment and are presented on an
undiscounted basis (referred to as the "Shut Down Method"). Employees are entitled to one month's salary for each year of employment or a portion
thereof.  The  Company's  obligation  for  all  of  its  Israeli  employees  is  fully  provided  for  by  monthly  deposits  with  insurance  policies  and  by  an
accrual. The value of these policies is recorded as an asset in the Company's balance sheet. 

F-17

 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The carrying value of deposited funds includes profits (losses) accumulated up to the balance sheet date. The deposited funds may be withdrawn
only upon the fulfillment of the obligations pursuant to the Israeli Severance Pay Law or labor agreements. 

The Company's and its Israeli subsidiary's agreements with their Israeli employees are in accordance with Section 14 of the Severance Pay Law -
1963, mandating that upon termination of such employees' employment, all the amounts accrued in their insurance policies shall be released to them
instead of severance compensation. Upon release of deposited amounts to the employee, no additional liability exists between the parties regarding
the matter of severance pay and no additional payments shall be made by the Company to the employee. 

Severance expenses for the years ended December 31, 2008, 2009 and 2010 amounted to approximately $ 584, $ 403 and $ 461, respectively. 

Advertising expenses 

Advertising  expenses  are  charged  to  selling  and  marketing  expenses,  as  incurred.  Advertising  expenses  for  the  years  ended  December  31,  2008,
2009 and 2010 amounted to $ 255, $ 227 and $ 320, respectively. 

Income taxes 

The Company and its subsidiaries account for income taxes in accordance with ASC 740, "Income Taxes". The ASC prescribes the use of the "asset
and liability" method whereby deferred tax asset and liability account balances are determined based on differences between financial reporting and
tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to
reverse.  The  Company  and  its  subsidiaries  provide  a  valuation  allowance,  if  necessary,  to  reduce  deferred  tax  assets  to  their  estimated  realizable
value. Deferred tax assets are classified as current or non-current according to the expected reversal dates. 

Effective as of January 1, 2007, the Company utilizes a two-step approach for recognizing and measuring uncertain tax positions accounted for in
accordance  with  an amendment  of ASC  740  “Income  Taxes.”  Under the first step the Company evaluates  a  tax position taken  or  expected to be
taken in a tax return by determining if the weight of available evidence indicates that it is more likely than not that, based on its technical merits, the
tax  position  will  be  sustained  on  audit,  including  resolution  of  any  related  appeals  or  litigation  processes.  The  second  step  is  to  measure  the  tax
benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement with the tax authorities. The Company accrued
interest and penalties related to unrecognized tax benefits in its provisions for income taxes. The total amount of gross unrecognized tax benefits
(taxes on income) for the years ended December 31, 2008, 2009 and 2010 was $ 16, $ (217) and $ 874, respectively. 

F-18

 
  
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Basic and diluted net earnings per share 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Basic  net  earnings  per  share  are  computed  based  on  the  weighted  average  number  of  Ordinary  shares  outstanding  during  each  year.  Diluted  net
earnings  per  share  are  computed  based  on  the  weighted  average  number  of  Ordinary  shares  outstanding  during  each  year,  plus  dilutive  potential
Ordinary shares considered outstanding during the year, in accordance with ASC 260, "Earnings Per Share.” 

A portion of the outstanding stock options have been excluded from the calculation of the diluted earnings per share because such securities are anti-
dilutive. The total weighted average number of Ordinary shares related to the outstanding options excluded from the calculations of diluted earnings
per share was 1,397,389, 1,477,526 and 615,838 for the years ended December 31, 2008, 2009 and 2010, respectively. 

Stock-based compensation 

The Company accounts for stock-based compensation in accordance with ASC 718, "Compensation - Stock Compensation.” 

ASC  718  requires  companies  to  estimate  the  fair  value  of equity-based payment  awards  on  the date of  grant  using an  option-pricing  model.  The 
value of the portion of the award that is ultimately expected to vest is recognized as an expense over the requisite service periods in the Company's
consolidated statement of income. 

The Company recognizes compensation expenses for the value of its awards, which have graded vesting based on the accelerated method over the
requisite service period of each of the awards, net of estimated forfeitures. 

The Company measures and recognizes compensation expense for share-based awards based on estimated fair values on the date of grant using the
Binomial  option-pricing  model  ("the  Binomial  model").  The  Binomial  model  for  option  pricing  requires  a  number  of  assumptions,  of  which the 
most  significant  are  the  suboptimal  exercise  factor  and  expected  stock  price  volatility.  The  suboptimal  exercise  factor  is  estimated  based  on
employees' historical option exercise behavior. The suboptimal exercise factor is the ratio by which the stock price must increase over the exercise
price before employees are expected to exercise their stock options. Expected volatility is based upon actual historical   stock price movements and 
was  calculated  as  of  the  grant  dates  for  different  periods,  since  the  Binomial  model  can  be  used  for  different  expected  volatilities  for  different
periods. The risk-free interest rate is based on the yield from U.S. Treasury zero-coupon bonds with an equivalent term to the contractual term of the 
options. The Company has no foreseeable plans to pay dividends and therefore use an expected dividend yield of zero in the option pricing model.
The expected term of options granted is derived from the output of the option valuation model and represents the period of time that options granted
are expected to be outstanding. Estimated forfeitures are based on actual historical pre-vesting forfeitures. 

F-19

 
  
 
 
 
 
 
 
 
 
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2: -  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

For awards with performance conditions, compensation cost is recognized over the requisite service period if it is 'probable' that the performance
conditions will be satisfied, as defined in ASC 450-20-20, "Loss Contingencies." 

The  fair  value  for  the  Company's  stock  options  granted  to  employees  and  directors  was  estimated  using  the  following  weighted-average 
assumptions: 

Dividend yield 
Expected volatility 
Risk-free interest rate 
Expected forfeiture (employees) 
Expected forfeiture (executives) 
Contractual term of up to 
Suboptimal exercise multiple (employees) 
Suboptimal exercise multiple (executives) 

2008

2009 

2010

0%
56% - 65%
1.83%
11%
8%

10 years
2.48
3

0%
63%
2.73%-3.7%
9.8%
7.5%

10 years 
2.35 
3 

0%
61.2% - 62.8%
2.53%-3.71%
9.7%
7.1%

10 years
2.3
3

During the years ended December 31, 2008, 2009 and 2010, the Company recognized stock-based compensation expense related to employee stock 
options in the amount of $ 244, $ 130 and $ 300, respectively, as follows: 

Cost of revenue 
Research and development 
Selling and marketing 
General and administrative 

Total stock-based compensation expense 

Concentrations of credit risk 

2008

Year ended 
December 31, 
2009 

2010

$

  $

$

20
13
112
99   

244    $

2  $

26 
32 
70   

130    $

2
61
75
162 

300 

Financial instruments that potentially subject the Company and its subsidiaries to concentration of credit risk consist principally of cash and cash
equivalents, short-term deposits, marketable securities and trade receivables. 

The  Company's  cash  and  cash  equivalents  and  short-term  deposits  are  invested  primarily  in  deposits  with  major  banks  worldwide,  mainly  in  the
United States and Israel, however, such cash and cash equivalents and short-term deposits in the United States may be in excess of insured limits
and are not insured in other jurisdictions. The Company believes that such institutions are of high rating and therefore bear low risk. 

F-20

 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
  
 
  
 
 
  
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The  Company's  marketable  securities  include  investments  in  commercial  and  government  bonds  and  foreign  banks.  The  Company's  marketable
securities are considered to be highly liquid and have a high credit standing. In addition, management considered its portfolios in foreign banks to be
well-diversified. 

Trade receivables of the Company and its subsidiaries are derived from sales to customers located primarily in the United States, Europe, Japan and
Israel. The Company performs ongoing credit evaluations of its customers and to date, has not experienced any material losses. An allowance for
doubtful accounts is determined with respect to those amounts that the Company has determined to be doubtful of collection. The doubtful accounts
expense for the years ended December 31, 2008, 2009 and 2010 was $ 444, $ 267 and $ 204, respectively. 

The Company has entered into foreign exchange forward contracts intended to protect against the changes in value of forecasted non-dollar currency 
cash flows related to salary and related expenses. These derivative instruments are designed to offset the Company's non-dollar currency exposure 
(See Note 2 below). 

Discontinued operations 

Under  ASC  205-20,  "Presentation  of  Financial  Statements  - Discontinued  Operation",  when  a  component  of  an  entity,  as  defined  by  the  master
glossary  of  ASC,  has  been  disposed  of  or  is  classified  as  held  for  sale,  the  results  of  its  operations,  including  the  gain  or  loss  on  the  disposed
component,  should  be  classified  as  discontinued  operations  and  the  assets  and  liabilities  of  such  component  should  be  classified  as  assets  and
liabilities attributed to discontinued operations; that is, provided that the operations, assets and liabilities and cash flows of the component have been
eliminated  from  the  Company's  consolidated  operations  and  the  Company  will  no  longer  have  any  significant  continuing  involvement  in  the
operations of the component. (See Note18). 

Fair Value Measurements 

The Company accounts for certain assets and liabilities at fair value under ASC 820, "Fair Value Measurements and Disclosures." Fair value is an
exit price,  representing the  amount that would be received to sell  an asset or paid  to transfer a liability in an  orderly  transaction between  market
participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use
in pricing an asset or a liability. As a basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the
inputs used in the valuation methodologies in measuring fair value: 

Level 1 - 

Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets;

F-21

 
  
 
 
 
 
 
 
 
 
 
  
 
   
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Level 2 - 

significant other observable inputs based on market data obtained from sources independent of the reporting entity;

Level 3 - 

Unobservable  inputs  which  are  supported  by  little  or  no  market  activity  (for  example  cash  flow  modeling  inputs  based  on
assumptions). 

The  fair  value  hierarchy  also  requires  an  entity  to  maximize  the  use  of  observable  inputs  and  minimize  the  use  of  unobservable  inputs  when
measuring fair value. The Company categorized each of its fair value measurements in one of these three levels of hierarchy. 

Assets and liabilities measured at fair value on a recurring basis are comprised of marketable securities and foreign currency forward contracts. (See
Note 5). 

The  carrying  amounts  reported  in  the  balance  sheet  for  cash  and  cash  equivalents,  trade  receivables,  other  accounts  receivable,  short-term  bank 
credit, trade payables and other accounts payable approximate their fair values due to the short-term maturities of such instruments. 

Comprehensive income (loss) 

The  Company  accounts  for  comprehensive  income  (loss)  in  accordance  with  ASC  220,  "Comprehensive  Income."  This  Statement  establishes
standards  for  the  reporting  and  display  of  comprehensive  income  and  its  components  in  a  full  set  of  general  purpose  financial  statements.
Comprehensive  income  (loss)  generally  represents  all  changes  in  equity  during  the  period  except  those  resulting  from  investments  by,  or
distributions  to,  shareholders.  The  Company  determined  that  its  items  of  other  comprehensive  income  (loss)  relate  to  gain  and  loss  on  foreign
currency translation adjustments, unrealized gain and loss on derivative instruments designated as hedges and unrealized gain and loss on available-
for-sale marketable securities. 

Derivative instruments 

A  significant  portion  of  the  Company's  revenues,  expenses  and  earnings  is  exposed  to  changes  in  foreign  exchange  rates.  Depending  on  market
conditions,  foreign  exchange  risk  also  is  managed  through  the  use  of  derivative  financial  instruments  and  foreign  currency  debt.  These  financial
instruments serve to protect net income against the impact of the translation into U.S. dollars of certain foreign exchange-denominated transactions. 
The derivative instruments primarily hedge or offset exposures to Euro, Japanese Yen and NIS exchange rate fluctuations. 

F-22

 
  
 
 
 
 
 
 
 
 
 
 
  
 
   
   
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

ASC  815,  "Derivatives  and  Hedging,"  requires  companies  to  recognize  all  of  their  derivative  instruments  as  either  assets  or  liabilities  in  their
balance sheet at fair value. Derivative instruments that are designated and qualify as hedges of forecasted transactions (i.e., cash flow hedges) are
carried at fair value with the effective portion of a derivative's gain or loss recorded in other comprehensive income and subsequently recognized in
earnings in the same period or periods in which the hedged forecasted transaction affects earnings. For derivative instruments that are not designated
and qualified as hedging instruments, the gains or losses on the derivative instruments are recognized in current earnings during the period of the
change in fair values. 

The derivative instruments used by the Company are designed to reduce the market risk associated with the exposure of its underlying transactions
to fluctuations in currency exchange rates. 

The notional amounts of outstanding foreign exchange forward contracts at December 31, 2010 are summarized below: 

Euro 
Japanese Yen 
New Israeli Shekel 

Forward contracts

Buy 

Sell

$

  $

1,003  $
1,066 

845   

2,914    $

1,015
1,106
834 

2,955 

At  December  31,  2010,  the  effective  portion  of  the  Company’s  cash  flow  hedges  before  tax  effect  was  $11,  all  of  which  is  expected  to  be
reclassified from accumulated other comprehensive income to revenues within the next 12 months. 

F-23

 
  
 
 
 
 
 
 
  
 
  
  
 
  
 
 
  
  
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

The following tables present fair value amounts and gains and losses of derivative instruments and related hedged items: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Cash flow hedging: 
Foreign exchange forward contracts 

Derivatives not designated as hedging: 
Foreign exchange forward contracts 

Total derivatives 

Cash flow hedging: 
Foreign exchange forward contracts 

Derivatives not designated as hedging: 
Foreign exchange forward contracts 

Total derivatives 

Fair Values of Derivative Instruments
Assets 

December 31,

  Balance Sheet Item

2009 

2010

"Other accounts 
receivable and 
prepaid expenses"

$

5

$

11

" Accrued expenses 
and other accounts 
payable " 

5 

10 

 $

(51)

(40)

 $

Gain (loss) 
recognized in 
other 
comprehensive 
income 
December 31, 
2010

Gain (loss)  
Recognized in Statements of Income

Statements 
of  
Income Item

Year ended December 31,
2010
2009 

$

"operating 
expenses"

$

11

90

$

(55)

"Financial 

expenses, net"     

38   

  $

128    $

4 

51 

F-24

 
  
 
 
 
 
  
 
  
 
  
 
  
    
  
  
 
 
 
 
  
 
 
 
 
 
  
 
  
 
 
    
  
  
  
  
 
 
 
 
  
 
 
 
 
 
  
  
 
 
 
     
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Reclassification: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Certain amounts in prior years' financial statements have been reclassified to conform with the current year's presentation. 

Impact of Recently Issued Accounting Standards 

1. 

Adoption of New Accounting Standards during the period:

ASU 2010-06 - In January 2010, the FASB updated the "Fair Value Measurements Disclosures" codified in ASC 820. More specifically, this 
update require (a) an entity to disclose separately the amounts of significant transfers in and out of Levels 1 and 2 fair value measurements
and to describe the reasons for the transfers; and (b) information about purchases, sales, issuances and settlements to be presented separately
(i.e.  present  the  activity  on  a  gross  basis  rather  than  net)  in  the  reconciliation  for  fair  value  measurements  using  significant  unobservable
inputs (Level 3 inputs). This update clarifies existing disclosure requirements for the level of disaggregation used for classes of assets and
liabilities  measured  at  fair  value,  and  requires  disclosures  about  the  valuation  techniques  and  inputs  used  to  measure  fair  value  for  both
recurring  and  nonrecurring  fair  value  measurements  using  Level  2  and  Level  3  inputs.  As  applicable  to the  Company,  this  update became
effective as of the first quarter ended December 31, 2010, except for the gross presentation of the Level 3 roll forward information, which is
required for annual reporting of December 31, 2010. The adoption of the new guidance did not have a material impact on the Company’s 
consolidated financial statements. 

ASU  2010-09  -  In  February  2010,  the  FASB  issued  ASU  2010-09  -  amendments  to  certain  recognition  and  disclosure  requirements  of
Subsequent  Events codified in ASC 855.  This update removes  the  requirement to disclose the  date  through which subsequent  events were
evaluated in both originally issued and reissued financial statements for "SEC Filers." ASU 2010-09 still requires the Company to evaluate
subsequent events through the date that the financial statements are issued. The adoption of the new guidance did not have a material impact
on the Company’s consolidated financial statements. 

F-25

 
  
 
 
 
 
 
 
 
  
 
   
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

2. 

Recently issued accounting Standards: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

ASU  2009-13  -  In  October  2009,  the  FASB  issued  amendments  to  the  accounting  and  disclosure  for  revenue  recognition  of  multiple
deliverable  revenue  arrangements  codified  in  ASC  605-25.  These  amendments,  modify  the  criteria  for  recognizing  revenue  in  multiple 
element arrangements and require companies to develop a best estimate of the selling price to separate deliverables and allocate arrangement
consideration using the relative selling price method. Additionally, the amendments eliminate the residual method for allocating arrangement
considerations. These amendments establish a selling price hierarchy for determining the selling price of a deliverable, which is based on: a)
vendor-specific  objective  evidence;  b)  third-party  evidence;  or  c)  estimates.  In  addition,  this  guidance  significantly  expands  required
disclosures  related  to  a  vendor's  multiple-deliverable  revenue  arrangements.  ASU  2009-13  is  effective  prospectively  for  revenue 
arrangements  entered  into  or  materially  modified  in  fiscal  years  beginning  on  or  after  June  15,  2010,  with  early  adoption  permitted.  The
Company  did  not  early  adopt  this  guidance  and  does  not  believe  that  the  adoption  of  the  new  guidance  will  have  material  impact  on  its
consolidated financial statements. 

ASU 2010-29 - In December 2010, the FASB Emerging Issues Task Force issued ASU 2010-29, Disclosure of Supplementary Pro Forma 
Information for Business Combinations codified in ASC 805, "Business Combinations." This ASU responds to diversity in practice about the
interpretation of the pro forma disclosure requirements for business combinations. When a public entity's business combinations are material
on an individual or aggregate basis, the notes to its financial statements must provide pro forma revenue and earnings of the combined entity
as if the acquisition date(s) had occurred as of the beginning of the annual reporting period. The ASU clarifies that if comparative financial
statements are presented, the pro forma disclosures for both periods presented (the year in which the acquisition occurred and the prior year)
should be reported as if the acquisition had occurred as of the beginning of the comparable prior annual reporting period only and not as if it
had  occurred  at  the  beginning  of  the  current  annual  reporting  period.  The  ASU  also  expands  the  supplemental  pro  forma  disclosure
requirements to include a description of the nature and amount of any material non-recurring adjustments that are directly attributable to the 
business combination. The Company has determined not to early adopt the new guidance. 

F-26

 
  
 
 
 
 
  
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

a. 

b. 

In 2007, the Company decided to liquidate its Italian subsidiary. Consequently, the results of Magic Software Enterprises Italy S.r.l ("Magic
Italy") have been classified as discontinued operations for the years ended December 31, 2008 and 2009 (see also Note 18). In March 2009, a
liquidator was appointed by the Company for Magic Italy.

The  Company  purchased  a  consulting  and  staffing  services  business  of  a  U.S-based  IT  services  company  on  January  17,  2010,  for  a  total 
consideration of $ 13,683, of which $ 8,625 was paid upon closing and the remaining $ 5,058 is to be paid over a three year period, of which,
$ 506 is contingent upon the acquired business meeting revenue goals, and $ 4,552 in deferred payments. The Company believes that there is
sufficient  probability  that  such  goals  will  be  met.  The  Company  classified  both  the  deferred  payment  and  contingent  considerations  as  a
liability as of the date of the transaction. 

In accordance with ASC 805-30-35-1 the Company re-measures the contingent consideration based on the fair value at each reporting date
until the contingency is resolved or the payment is made, while the changes in fair value are recognized in earnings in the financial expenses
using the interest method over the period. The deferred payment was recorded at present value and is amortized using the interest method
during the relevant period into financial expenses. 

The acquired business provides a comprehensive range of consulting and staffing services for the telecom, network communications and the
information technology industry. The cash consideration of $ 8,625 was financed with the Company's own resources. The Company believes
that the acquisition of this business activity will enable it to expand its presence in the U.S. market and leverage its relationships with top tier
customers as well as take advantage of the synergies between its existing IT services and the acquired operation. 

The acquisition was accounted for by the purchase method. The results of operations were included in the consolidated financial statements of
the Company commencing January 17, 2010. The consideration for the acquisition was attributed to net assets on the basis of fair value of
assets acquired and liabilities assumed, based on an appraisal performed by management, which included a number of factors, including the
assistance of independent appraisers. 

F-27

 
  
 
 
 
  
  
 
  
 
   
   
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS (Cont.) 

The following table summarizes the estimated fair values of the assets acquired and liabilities assumed, with reference to the acquisition as of
January 17, 2010: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Working capital, including deferred tax liability
Fixed assets 
Goodwill 
Customer relationships 

Total assets acquired 

Liabilities due to acquisition activities 

Net assets acquired 

  $

  $

3,925
54
4,831
4,873 

13,683 

5,058 

8,625 

Identifiable  intangible  assets,  including  customer  relationship  were  valued  using  a  variation  of  the  income  approach  known  as  the  "Multi-
Period  Excess  Earnings  Approach."  This  method  utilized  a  forecast  of  expected  cash  inflows,  cash  outflows  and  contributory  charges  for
economic returns on tangible and intangible assets employed. 

An  amount  of  $  4,850  of  the  purchase  price  was  allocated  to  customer  relationships,  as  described  above.  The  Company  amortizes  its
intangible assets over periods ranging from four to 15 years, based on two types of customers' relationship identified. 

Below are certain unaudited pro forma combined statements of income data for the year ended December 31, 2009, as if the acquisition had
occurred January 1, 2009, after giving effect to (a) purchase accounting adjustments, including amortization of identifiable intangible assets,
mainly  customers'  relationship.  This  pro  forma  financial  information  is  not  necessarily  indicative  of  the  combined  results  that  would  have
been attained had the acquisition taken place at the beginning of 2009, nor is it necessarily indicative of future results. Pro forma for 2010
was  not  provided  since  the  activity  was  consolidated  in  the  2010  statement  of  income  for  11.5  months,  which  was  considered  as  fully
consolidated for 2010. 

Total revenues 
Net Income 
Earnings per share 

Basic 
Diluted 

F-28

Year ended
December 31, 
2009
Unaudited

 $
 $

 $
 $

79,137 
7,948 

0.25 
0.25 

 
  
 
  
 
 
 
  
  
  
 
  
 
 
 
 
  
 
 
  
 
 
  
 
  
 
  
 
  
 
  
 
 
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 3:-  BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS (Cont.) 

C. 

On October 31, 2010, the Company purchased an 88% interest in a consulting and staffing services company and has an option to increase its
holdings to 100%. The Company paid a cash purchase price of $ 1,600. The acquired company provides a comprehensive range of consulting
and staffing services for information technology industry. The Company believes that the acquisition of this business activity will enable it to
expand  its  presence  in  the  U.S.  market  and  leverage  its  relationships  with  top  tier  customers  as  well  as  take  advantage  of  the  synergies
between its existing IT services and the acquired operation.

The acquisition was accounted for by the purchase method. The results of operations were included in the consolidated financial statements of
the Company commencing October 31, 2010. 

The following table summarizes the estimated fair values of the assets acquired and liabilities assumed, with reference to the acquisition as of
October 31, 2010: 

Fixed assets 
Provisional allocation *) 

Total assets acquired 

Working deficit 
Short term bank credit 

Total liabilities assumed 

Net assets acquired 

*) 

Price purchase allocation was not finalized

F-29

$

66
2,508 

2,574 

257
717 

974 

  $

1,600 

  
 
 
 
 
 
 
 
  
  
 
 
  
 
  
 
  
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 4:-   MARKETABLE SECURITIES 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The Group invests in marketable debt and equity securities, which are classified as available-for-sale. The following is a summary of marketable 
securities: 

Amortized 
cost 

Unrealized
losses

Unrealized
gains

Market
value

Amortized 
cost

Unrealized 
losses 

Unrealized
gains

Market
value

2009

2010

December 31,

Available-for-sale: 

Governmental bonds 
Commercial bonds 
Equity funds 

Total available-for-sale marketable 

securities 

  $

407    $
2,888     
118     

$

-
-
-   

$

37
175

55   

$

444
3,063

173   

407    $
2,114     
118     

$

- 
- 
-   

$

37
90
91   

  $

3,413    $

-    $

267    $

3,680    $

2,639    $

-    $

218    $

444
2,204
209 

2,857 

The amortized costs of available-for-sale debt securities at December 31, 2010, by contractual maturities, are shown below: 

Due in one year or less 
Due between one year to five years 

Amortized 
cost

Unrealized gains (losses)

Gains 

Losses

Estimated 
fair value

$

1,525

$

996   

40    $
87     

  $

2,521    $

127    $

$

-
-   

-    $

1,565
1,083 

2,648 

The  actual  maturity  dates  may  differ  from  the  contractual  maturities  because  debtors  may  have  the  right  to  call  or  prepay  obligations  without
penalties. 

The following is the change in the other comprehensive income of available-for-sale securities during 2010: 

Other comprehensive income from available-for-sale securities as of January 1, 2010
Reclassification to earnings of realized gain from available-for-sale securities
Unrealized gain from available-for-sale securities 
Other comprehensive income from available-for-sale securities as of December 31, 2010 

F-30

Other 
Comprehensive
Income

$

 $

267
(62)
13 
218 

 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
 
  
 
   
   
 
  
   
     
     
 
   
     
     
 
  
   
     
     
 
   
   
  
   
      
      
  
  
   
 
   
 
  
   
  
     
 
  
      
  
 
 
 
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 5:-  FAIR VALUE MEASUREMENTS 

In accordance with ASC 820, the Company measures its investment in marketable securities and foreign currency derivative contracts at fair value.
Marketable securities are classified within Level 1. This is because these assets are valued using quoted prices in active markets. Foreign currency
derivative  contracts  are  classified  within  Level  2  as  the  valuation  inputs  are  based  on  quoted  prices  and  market  observable  data  of  similar
instruments. 

The Company's financial assets measured at fair value on a recurring basis, excluding accrued interest components, consisted of the following types
of instruments as of the following dates: 

Assets: 

Government bonds 
Corporate bonds 
Equity fund 

Total financials assets 

Liabilities: 

Foreign currency derivative contracts 
Contingent consideration 

Total financials liabilities 

Assets: 

Government bonds 
Corporate bonds 
Foreign currency derivative contracts 
Equity fund 

December 31, 2010
Fair value measurements using input type

Level 1

Level 2 

Level 3

Total

$

 $

$

 $

$

$

444
186
209 

 $

- 
2,018 
- 

$

-
-
- 

444
2,204
209 

839 

 $

2,018 

 $

- 

 $

2,857 

-

$

40 

 $

$

-
480 

- 

 $

40 

 $

480 

 $

40
480 

520 

December 31, 2009
Fair value measurements using input type

Level 1

Level 2 

Level 3

Total

$

444
195
-
173   

-    $
2,868     
10     
-     

$

-
-
-
-   

444
3,063
10
173 

Total financials assets 

  $

812    $

2,878    $

-    $

3,690 

Fair value measurements using significant unobservable inputs (Level 3): 

Opening balance 
Contingent consideration 
Amortization 

Closing balance 

Year ended 
December 31,
2010

$

  $

-
414
66 

480 

F-31

 
 
 
   
 
 
 
  
 
  
  
  
  
   
  
     
     
  
 
 
  
 
  
      
  
      
      
 
   
  
  
 
  
      
  
  
  
   
  
     
     
 
  
      
  
  
  
 
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 6: -  OTHER ACCOUNTS RECEIVABLE AND PREPAID EXPENSES

Short-term lease deposits and other accounts receivable
Advanced payments due to M&A activities (Note 20)
Receivable from sale of properties 
Prepaid expenses 
Government authorities 
Deferred taxes 
Employee loans 
Other 

NOTE 7:-  PROPERTY AND EQUIPMENT 

Cost: 

Buildings and leasehold improvements 
Computers and peripheral equipment 
Office furniture and equipment 
Motor vehicles 
Software 

Accumulated depreciation: 

Buildings and leasehold improvements 
Computers and peripheral equipment 
Office furniture and equipment 
Motor vehicles 
Software 

Depreciated cost 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

December 31,

2009

2010

 $

$

925
-
1,306
574
390
561
63
50 

501
1,160
-
589
597
1,099
66
17 

 $

3,869 

 $

4,029 

December 31,

2009

2010

 $

$

290
9,171
1,704
136
2,075 

342
9,121
1,663
125
2,353 

13,376 

13,604 

107
8,781
1,302
125
1,299 

160
8,723
1,219
72
1,603 

11,614 

11,777 

 $

1,762 

 $

1,827 

In  2009,  the  Company  sold  its  office  buildings  in  Hungary  and Israel  for  $ 535  and  $  5,200,  respectively.  As  a  result  of  the  sales,  the  Company
recorded net gains of approximately $ 289 and $ 1,960, respectively. 

F-32

  
 
 
 
 
 
 
 
  
  
 
  
 
  
   
  
  
  
  
  
  
  
 
  
   
  
  
 
  
 
  
   
   
  
   
  
  
  
  
 
  
   
  
  
 
   
  
   
  
  
  
  
  
 
  
   
  
  
 
  
   
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 7:-  PROPERTY AND EQUIPMENT (Cont.) 

Depreciation expenses amounted to $ 1,015, $ 910 and $ 626 for the years ended December 31, 2008, 2009 and 2010, respectively. As for charges,
see Note 16c. 

NOTE 8:- 

IDENTIFIABLE INTANGIBLE ASSETS 

a. 

Intangible assets: 

Original amounts: 

Capitalized software costs 
Customer relationship and acquired technology 

Accumulated amortization: 

Capitalized software costs 
Customer relationship and acquired technology 

Intangible assets, net 

December 31,

2009

2010

  $

40,812

$

1,907   

44,501
6,757 

42,719   

51,258 

30,679

1,907   

34,126
2,471 

32,586   

36,597 

  $

10,133    $

14,661 

b. 

Amortization expenses amounted to $ 2,600, $ 3,650 and $ 3,940 for the years ended December 31, 2008, 2009 and 2010, respectively.

c. 

The estimated future amortization expense of other intangible assets as of December 31, 2010 is as follows: 

2011 
2012 
2013 
2014 
2015 
Thereafter 

F-33

$

3,561
3,371
2,662
1,455
989
2,623 

  $

14,661 

 
 
 
 
 
  
 
 
  
 
 
 
  
 
  
 
  
 
   
  
   
   
  
   
  
   
   
  
   
   
   
  
   
  
   
  
   
 
 
 
  
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 9:-  GOODWILL 

Changes in the carrying amount of goodwill for the years ended December 31, 2010 and 2009 according to the Company's reporting units are as
follows: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

As of January 1, 2009 

Foreign currency translation adjustments 

As of December 31, 2009 
Investments in subsidiaries 
Foreign currency translation adjustments 

IT 
professional 
services 

Proprietary 
software 
products

Total

$

5,089    $

11,740

$

16,829

-     

(94)

(94)

5,089     
7,339     
-     

11,646
-
550   

16,735
7,339
550 

As of December 31, 2010 

  $

12,428    $

12,196    $

24,624 

The Company determined the fair value of each reporting unit using the income approach. The material assumptions used for the income approach
for  2010  were  five  years  of  projected  net  cash  flows,  a  discount  rate  of  15%  and  a  long-term  growth  rate  of  3.0%.  The  Company  considered 
historical  rates  and  current  market  conditions  when  determining  the  discount  and  growth  rates  to  use  in  its  analyses.  If  these  estimates  or  their
related assumptions change in the future, the Company may be required to record impairment charges for its goodwill. 

NOTE 10:-  SHORT-TERM CREDIT AND CURRENT MATURITIES OF LONG-TERM LOANS

Classified by currency, linkage terms and interest rates, the credit and loans are as follows: 

Short-term credit: 

In, or linked to, U.S. dollar 

Current maturities of long-term loans 

Interest rate

December 31,

2009

2010

2009 

2010

6.11%-6.25%

-

    $

     $

22    $
21   

43    $

- 
9 

9 

F-34

 
 
 
 
 
 
 
 
 
 
  
  
   
  
     
  
      
  
      
 
  
      
  
   
  
   
     
 
   
 
    
      
  
      
  
 
    
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 11:-  ACCRUED EXPENSES AND OTHER ACCOUNTS PAYABLE

Employees and payroll accruals 
Accrued expenses 
Dividend payable 
Deferred payments related to acquisition cost 
Government authorities and other 

NOTE 12:-  LONG-TERM LOANS 

Long-term loans are comprised as follows: 

In Japanese Yen 
Less - current maturities 

NOTE 13:-  TAXES ON INCOME 

a. 

Israeli taxation: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

December 31,

2009

2010

  $

$

3,409
3,683
15,974
-

2,093   

5,092
3,714
-
1,906
4,316 

  $

25,159    $

15,028 

Interest rate 

December 31,

2009

2010 

2009

2010

1.86%

1.72%  $

$

31
(21)  

  $

10 

 $

11
(9)

2 

1. 

The rate of the Israeli corporate tax is as follows: 2008 - 27%, 2009 - 26%, 2010 - 25%. Tax at a reduced rate of 25% applies on capital 
gains arising after January 1, 2003, instead of the regular tax rate.

In July 2009, the Israeli Parliament passed the Law for Economic Efficiency (Amended Legislation for Implementing the Economic
Plan for 2009 and 2010), 2009, which prescribes, among others, an additional gradual reduction in the rates of the Israeli corporate tax
and capital gains tax starting 2011 to the following tax rates: 2011 - 24%, 2012 - 23%, 2013 - 22%, 2014 - 21%, 2015 - 20%, 2016 and 
thereafter - 18%. 

F-35

  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
  
   
   
   
   
   
  
   
  
  
 
 
  
 
 
  
 
   
 
  
 
  
   
  
  
   
  
 
  
 
  
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 13:-  TAXES ON INCOME (Cont.) 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

2.  Measurement of taxable income under the Income Tax (Inflationary Adjustments) Law, 1985: 

According to the law, through 2007, the Company's and its Israeli subsidiaries results for tax purposes were adjusted for the changes in
the  Israeli  consumer  price  index  ("CPI").  As  explained  in  Note  2,  the  financial  statements  are  measured  in  dollars.  The  difference
between the annual change in the Israeli CPI and in the NIS/dollar exchange rate causes a difference between taxable income and the
income before taxes reflected in the financial statements. 

In  accordance  ASC  740-10-25-3  (f),  the  Company  has  not  provided  deferred  income  taxes  on  the  above  difference  resulting  from
changes in exchange rates and indexing for tax purposes. 

In February 2008, the Israeli parliament passed an amendment to the Income Tax (Inflationary Adjustments) Law, 1985, which limits
the scope of the law starting 2008 and thereafter. Since 2008, the results for tax purposes are measured in nominal values, excluding
certain adjustments for changes in the Israeli CPI carried out in the period up to December 31, 2007. Adjustments relating to capital
gains such as for sale of property (betterment) and securities continue to apply until disposal. Since 2008, the amendment to the law
includes, among others, the cancellation of the inflationary additions and deductions and the additional deduction for depreciation. 

3. 

Tax benefits under the Law for the Encouragement of Capital Investments, 1959 ("the Law"): 

Certain  production  and  development  facilities  of  the  Company  have  been  granted  Approved  Enterprise  status  pursuant  to  the  Law,
which provides certain tax benefits to its investment programs. For these programs, the Company has elected the alternative benefits
track, waiving grants in return for tax exemptions. Pursuant to the alternative benefits track, the income of the Company derived from
the  Approved  Enterprise  programs  is  tax-exempt  for  periods  of  two  to  four  years  and  will  be  eligible  for  reduced  tax  rates  for
additional periods of five to eight years (such reduced tax rates are dependent on the level of foreign investments in the Company). 

The period of benefits for those expansions has not yet commenced. 

The tax benefit periods provided end at the earlier of 12 years from the commencement of production or 14 years from receipt of the
approval for the Approved Enterprise. As of December 31, 2010, the Company has not generated any taxable income under any of its
"Approved Enterprises" programs and thus the benefit period has not yet commenced and these benefits have not yet commenced. 

F-36

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 13:-  TAXES ON INCOME (Cont.) 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The  benefits  available  to  an  Approved  Enterprise  are  conditional  upon  the  fulfillment  of  conditions  stipulated  in  the  Law  and  its
regulations and the criteria set forth in the specific letters of approval. In the opinion of the Company's management, the Company has
been in full compliance with the conditions of the above programs through December 31, 2010. 

If dividends were to be distributed out of tax-exempt profits deriving from an Approved Enterprise, the Company would be liable for
corporate tax at a rate of 25%. 

On  April  1,  2005,  an  amendment  to  the  Investment  Law  came  into  effect  ("the  Amendment")  that  has  significantly  changed  the
provisions of the Investment Law. The Amendment enacted major changes in the manner in which tax benefits are awarded under the
Investment Law so that companies are no longer required to get the Investment Center's prior approval to qualify for tax benefits. Such
an enterprise is a "Privileged Enterprise", rather than the previous terminology of Approved Enterprise. The period of tax benefits for a
new Privileged Enterprise commences in the "Year of Commencement", which is the later of: (1) the year of election, or (2) the year in
which taxable income is first generated by the company after the election year. 

The Amendment limits the scope of enterprises, which may be approved by the Investment Center by setting criteria for the approval
of a facility as a Privileged Enterprise such as the provision generally requiring that at least 25% of the Privileged Enterprise's income
will be derived from export. 

In  December  2010,  the  Israeli  Parliament  passed  the  Law  for  Economic  Policy  for  2011  and  2012  (Amended  Legislation),  which
among other things, amends  the Law effective as  of January  1, 2011. According  to the new legislation, the benefit tracks under the
Law were modified and a uniform tax rate applies to all of the Company's income from a Privileged Enterprise. The Company may
elect to irrevocably implement the amendment (while waiving benefits provided under the Law as currently in effect) and subsequently
would be subject to the amended tax rates that are: 2011 and 2012 - 15% (in development area A - 10%), 2013 and 2014 - 12.5% (in 
development area A - 7%) and in 2015 and thereafter - 12% (in development area A - 6%). 

4. 

The Company has received final tax assessments through the year 2005.

F-37

 
 
 
 
 
 
 
 
  
 
  
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 13:-  TAXES ON INCOME (Cont.) 

b. 

Non-Israeli subsidiaries: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Non-Israeli subsidiaries are taxed according to the tax laws in their respective domiciles of residence. If earnings are distributed to Israel in
the form of dividends or otherwise, the Company may be subject to additional Israeli income taxes (subject to an adjustment for foreign tax
credits) and foreign withholding taxes. The Company's management has determined that it will not distribute any amounts of its undistributed
tax income as a dividend. The Company intends to reinvest the amount of such tax income. Accordingly, no deferred income taxes have been
provided. 

c. 

Net operating loss carryforwards: 

As  of  December  31,  2010,  the  Company  and  its  Israeli  subsidiaries  had  operating  loss  carryforwards  of  $ 35,128,  which  can  be  carried
forward and offset against taxable income in the future for an indefinite period. 

The  Company's  subsidiaries  in  Europe  had  estimated  total  available  tax  loss  carryforwards  of  $ 6,638  as  of  December  31,  2010,  to  offset
against future taxable income for 15-20 years. 

d. 

Income before taxes on income: 

Domestic 
Foreign 

Year ended  
December 31,
2009

2008 

2010

$

1,370    $
3,345     

1,225
5,285   

$

4,288
4,985 

  $

4,715    $

6,510    $

9,273 

F-38

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
   
  
     
 
  
      
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 13:-  TAXES ON INCOME (Cont.) 

e.   Taxes on income: 

Taxes on income consist of the following: 

Current: 

Domestic 
Foreign 

 Deferred taxes: 

Domestic 
Foreign 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Year ended  
December 31,
2009

2008 

2010

$

16    $
183     

1,082

$

308   

199     

1,390   

446
1,234 

1,680 

-     
-     

-

(1,056)  

(2,681)
899 

Tax benefit (taxes on income) 

  $

(199)   $

(334)   $

102 

f. 

Deferred income taxes: 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial
reporting purposes and the amounts used for income tax purposes. Significant components of the Company and its subsidiaries deferred tax
assets are as follows: 

Net operating loss carryforwards, net
Allowances and reserves 

Less: valuation allowance 

Net deferred tax assets 

Deferred taxes are included in the consolidated balance sheets, as follows:

Current assets 
Non-current assets 

* Reclassified 

F-39

December 31,

2009

2010

  $

10,405*
647 

$

12,630
(9,996) * 

9,358
800 

10,158
(7,320)

  $

1,056 

  $

2,838 

  $

  $

$

561
495 

1,099
1,739 

1,056 

  $

2,838 

 
 
 
 
 
 
 
 
 
  
  
  
   
     
  
     
 
  
      
  
 
      
  
      
 
  
      
 
  
 
  
 
  
   
   
 
  
   
  
   
   
  
   
  
   
   
  
   
   
 
  
   
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 13:-  TAXES ON INCOME (Cont.) 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The net change in valuation allowance for the year ended December 31, 2010 was $ 2,676 mainly as a result of a change in management's
estimation with respect to utilization of certain carryforward losses. 

g. 

Reconciliation of the theoretical tax expense to the actual tax expense:

The main reconciling items of the statutory tax rate of the Company (2009 - 26% and 2010 - 25%) to the effective tax rate (22% and 24%, 
respectively)  are  valuation  allowances  provided  for  deferred  tax  assets  (in  all  reported  periods).  During  these  years  tax  expenses  mainly
represent taxes for a limited number of subsidiaries that do not have net operating loss carryforwards. 

Reconciling items between the 2010 statutory tax rate (25%) of the Company and the effective tax rate is presented in the following table: 

Year ended 
December 31,

2009

2010

Income before taxes, as reported in the consolidated statements of operations 

  $

6,510 

  $

9,273 

Statutory tax rate 

Theoretical tax expenses on the above amount at the Israeli statutory tax rate
Tax adjustment in respect of different tax rates
Deferred taxes on losses for which full valuation allowance was provided in the past

  $

Changes in valuation allowance 
Taxes in respect of prior years 
Nondeductible expenses 
Uncertain tax position and other differences 

26% 

25%

$

1,693
418
(2,148)

(1,056)
1,131
120
176 

2,318
525
(1,663)

(2,676)
318
181
895 

h. 

The Company adopted an amendment to ASC 740 "Income Taxes" with regards to tax uncertainties as of January 1, 2007. During the years
ended December 31, 2008, 2009 and 2010, the Company recorded $ 16, $ (217) and $ 874 of tax expenses (income), respectively, as a result
of the amendment. 

  $

334 

  $

(102)

F-40

 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
   
  
   
   
  
   
   
   
 
   
   
   
   
   
 
  
   
  
 
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 13:-  TAXES ON INCOME (Cont.) 

The Company has not recorded any material interest or penalties during any of the years presented. 

A reconciliation of the beginning and ending balances of the total amounts of gross unrecognized tax benefits is as follows: 

Gross unrecognized tax positions at January 1, 2009
Decrease in tax positions taken in prior years
Increase in tax positions taken in current year 

Gross unrecognized tax positions at December 31, 2009
Decrease related to settlement with tax authorities
Increase in tax positions taken in current year 

$

596
(229)
12 

379
-
815 

Gross unrecognized tax benefits at December 31, 2010 

  $

1,194 

The Company recognizes interest and penalties related to unrecognized tax benefits in taxes on income. During the year ended December 31,
2010,  the  Company  recorded  $59,  for  interest  and  penalties  expenses  related  to  uncertain  tax  positions.  The  liability  for  unrecognized  tax
benefits included accrued interest and penalties of $ 21 and $ 59 at December 31, 2009 and 2010, respectively. 

As of December 31, 2010, the entire amount of unrecognized tax benefit could affect the company's income tax provision and the effective
tax rate. 

NOTE 14:-  SHAREHOLDERS' EQUITY 

a. 

The Ordinary shares of the Company are listed on the NASDAQ Global Select Market in the United States and are traded on the Tel-Aviv 
Stock Exchange in Israel. 

b. 

Issuance of Ordinary shares: 

On December 23, 2010, the Company issued 3,287,616 Ordinary shares at a price of $ 6.5 per share and in a total amount of $ 20,290 net of
issuance  expenses.  The  shares  were  issued  to  institutional  investors  in  a  private  placement.  In  addition,  certain  of  the  purchasers  received
warrants to purchase up to an aggregate of 1,134,231 Ordinary shares at an exercise price of $ 8.26 per share.  The warrants are exercisable as
of six months from the date of issuance, have a term of three years, and the exercise price is subject to future adjustment for various events,
such as stock splits or dividend distributions. 

F-41

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.) 

c. 

Stock Option Plans: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Under the Company's 1991, 2000 and 2007 Stock Option Plans, as amended (collectively, "the Plans"), options may be granted to employees,
officers,  directors  and  consultants  of  the  Company  and  its  subsidiaries.  Pursuant  to  the  1991,  2000  and  2007  Stock  Option  Plans,  the
Company reserved for issuance 6,750,000, 4,600,000 and 1,500,000 Ordinary shares, respectively. As of December 31, 2010, an aggregate of
523,249  Ordinary  shares  of  the  Company  are  still  available  for  future  grants  under  the  Plans.  Each  option  granted  under  the  Plans  is
exercisable for a period of ten years from the date of the grant of the option. The 2000 Plan expired on May 5, 2010 and the 2007 Plan will
expire on August 1, 2017. No options were granted under the 1991 Plan after July 31, 2001. The  exercise price for each option is determined
by the Board of Directors and set forth in the Company's award agreement. Unless determined otherwise by the Board of Directors, the option
exercise price shall be equal to or higher than the share market price at the grant date. The options generally vest over three years. Any option
that is forfeited or canceled before expiration becomes available for future grants under the Plans. 

A summary of employee option activity under the Plans as of December 31, 2009 and changes during the year ended December 31, 2010 are
as follows: 

Number 
of options

Weighted 
average 
exercise 
price 

$

1,927,199
498,000
(685,564)
(75,447)  

1,664,188 

 $

933,688 

 $

1,583,891 

 $

2.28 
1.44     
1.95     
5.59     

2.02 

2.59 

2.06 

Weighted 
average 
remaining 
contractual 
term  
(in years)

Aggregate 
intrinsic value

5.51

$

1,246

6.49 

 $

6,928 

4.48 

 $

3,352 

6.36 

 $

6,528 

Outstanding at January 1, 2010 
Granted 
Exercised 
Forfeited 

Outstanding at December 31, 2010 

Exercisable at December 31, 2010 

Vested and expected to vest at December 31, 2010 

F-42

 
 
 
 
 
 
 
 
  
 
  
   
  
     
  
 
    
  
  
      
 
  
  
      
 
  
  
      
 
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.) 

A  summary  of  employee  option  activity  under  the  Plans  as  of  December  31,  2010  whose  vesting  is  contingent  upon  meeting  various
departmental and Companywide performance goals, including revenue growth and net gain index is as follows: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Outstanding at January 1, 2010 
Granted 
Exercised 
Forfeited 

Outstanding at December 31, 2010 
Exercisable at December 31, 2010 
Vested and expected to vest at December 31, 2010 

Weighted 
average 
exercise 
price 

Number 
of options

Weighted 
average 
remaining 
contractual 
term  
(in years)

Aggregate 
intrinsic 
value

$

267,291
-
(48,125)
(41,250)  

177,916    $
77,916    $
163,602    $

1.72     
-     
1.97     
1.97     

1.59     
1.92     
1.59     

$

8.19
-

7.32    $
6.81    $
7.32    $

156
-

816 
332 
751 

A summary of  employee option activity under  the Plans  as  of December  31,  2008 and 2009 and changes during the  years ended on those
dates, are as follows: 

Year ended December 31,

2008 

2009

Number  
of options

Weighted 
average 
exercise price   

Number  
of options

Weighted 
average 
exercise 
price

Outstanding at the beginning of the year
Granted 
Exercised 
Forfeited 

$
3,673,528
145,000
$
(351,830) $
(1,076,653)  $

2.22     
1.12     
0.65     
2.35     

$
2,390,045
350,000
$
(42,546) $
(770,300)  $

Outstanding at the end of the year 

2,390,045 

 $

2.31     

1,927,199 

 $

Exercisable at the end of the year 

1,581,051 

 $

2.53     

1,512,823 

 $

2.31
0.88
1.36
1.79 

2.28 

2.56 

Vested and expected to vest at December 31, 2008 and 

2009,respectively 

2,113,510 

 $

2.37     

1,881,429 

 $

2.31 

F-43

 
 
 
 
 
 
 
 
  
  
   
  
     
 
    
  
  
      
 
 
 
  
  
   
  
  
     
 
  
      
 
  
      
 
  
      
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.) 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

During 2007 and 2008, the Company granted certain executives and other key employees, options to purchase 825,000 Ordinary shares and
100,000  Ordinary  shares,  respectively,  with  vesting  contingent  upon  meeting  various  departmental  and  company  wide  performance  goals,
including revenue growth and net gain index. The options have an exercise price equal to the fair market value of the Company's Ordinary
shares on the date of grant, contingently vest over a period of four years, and are for a term of ten years. The fair value of those options was
estimated  on  the  date  of  grant  using  the  same  option  valuation  model  used  for  the  other  options  granted.  If  such  goals  are  not  met,  no
compensation cost is recognized and any recognized compensation cost is reversed. The inputs for expected volatility, expected dividends,
expected term and risk-free rate used in estimating those options' fair value are the same as those noted in the table related to options issued
under the Plans. 

On  November  4,  2009,  as  part  of  a  termination  agreement,  the  Company  extended  the  exercise  period  of  outstanding  options  to  purchase
62,500  Ordinary  shares  for  an  additional  one  year  period  from  date  of  termination.  The  Company  accounted  for  the  period  extension  as  a
modification and recorded an additional compensation expense $ 10, during 2009. 

The weighted-average grant-date fair value of options granted during the years ended December 31, 2008, 2009 and 2010 was $ 0.68, $ 0.87
and $ 1.88, respectively. The aggregate intrinsic value in the table above represents the total intrinsic value that would have been received by
the option holders had all option holders exercised their options on December 31, 2010. This amount is changed based on the market value of
the Company's Ordinary shares. Total intrinsic value of options exercised for the years ended December 31, 2008, 2009 and 2010 was $ 383,
$ 26 and $ 1,895, respectively. As of December 31, 2010, there was $ 89 of total unrecognized compensation cost related to non-vested share-
based compensation arrangements granted under the Plans. This cost is expected to be recognized over a period of approximately four years. 

F-44

 
 
 
 
 
 
 
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.) 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The options outstanding as of December 31, 2010, have been separated into ranges of exercise price categories, as follows: 

Exercise 
price 

Options 
outstanding  
as of 
December 31, 
2010

Weighted 
average 
remaining 
contractual 
life (years)

Weighted 
average 

exercise price     

Options 
exercisable  
as of  
December 31, 
2010

Weighted 
average 
exercise price 
of exercisable 
options

0-1
1-2
2-3
3-4
4-5
5-6

350,576
499,237
393,667
228,458
144,750
47,500   

1,664,188   

8
6
8
4
3
3

6

$
$
$
$
$
    $

    $

0.12     
1.36     
2.30     
3.76     
4.05     
5.95     

$
75,576
$
341,737
$
135,667
$
188,458
144,750
$
47,500    $

2.02     

933,688    $

0.58
1.35
2.36
3.85
4.05
5.95 

2.59 

d. 

Accumulated other comprehensive income: 

2008 

December 31,
2009

2010

Accumulated realized and unrealized gain on available-for-sale securities, net
Accumulated foreign currency translation adjustments
Other 

$

93    $
(62)    
-     

$

267
(198)
5   

Total other comprehensive income 

  $

31    $

74    $

218
218
11 

447 

e. 

On  December  30,  2009,  the  Company  declared  a  dividend  distribution  of  $  0.50  per  share ($  15,974  in  the  aggregate)  which  was  paid  on
January 25, 2010. 

F-45

 
 
 
 
 
 
 
 
 
  
   
 
     
     
     
     
     
     
     
     
      
      
      
 
  
  
   
  
     
 
  
      
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 15:-  SELECTED STATEMENTS OF INCOME DATA

a. 

Research and development costs, net: 

Total costs 
Less - capitalized software costs 

Research and development, net 

b. 

Financial income, net: 

Interest income net of bank charges 
Interest expenses related to liabilities in connection with acquisition
Other-than-temporary losses of marketable securities
Gain (loss) arising from foreign currency translation 

Financial income(expenses), net 

NOTE 16:-  COMMITMENTS AND CONTINGENCIES 

a. 

Lease commitments: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Year ended  
December 31,
2009

2008 

2010

$

4,927    $
(2,577)    

4,438
(3,128)  

$

5,667
(3,595)

  $

2,350    $

1,310    $

2,072 

Year ended  
December 31,
2009

2008 

2010

$

485    $
-     
(131)    
94     

$

482
-
-
(244)  

  $

448    $

238    $

13
(173)
-
(64)

(224)

Certain  of  the  motor  vehicles,  facilities  and  equipment  of  the  Company  and  its  subsidiaries  are  rented  under  long-term  operating  lease 
agreements. Future minimum lease commitments under non-cancelable operating leases as of December 31, 2010, are as follows: 

2011 
2012 
2013 
2014 and thereafter 

$

1,437 
684 
459 
155 

 $

2,735 

Rent expenses for the years ended December 31, 2008, 2009 and 2010 were approximately $ 1,198, $ 1,231 and $ 1,487, respectively. 

F-46

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
   
  
     
 
  
      
 
  
  
   
  
     
 
  
      
 
 
  
  
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 16:-  COMMITMENTS AND CONTINGENCIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

The  Company  leases  motor  vehicles  under  a  cancelable  lease  agreement.  The  Company  has  an  option  to  be  released  from  this  lease
agreement, which may result in penalties in a maximum amount of $ 64. 

The Company currently occupies approximately 39,321 square feet of space based on a lease agreement expiring in December, 2014. The
Company has an option to terminate the lease agreement upon six months prior written notice. 

b. 

Guarantees: 

The Company has provided three of its clients with bank guarantees totaling $ 148, which are linked to the New Israeli Shekel, of which $ 7
is valid through October 2011 and $ 141 is valid through December 2011. 

c. 

Charges: 

In connection with a lease agreement for equipment, the Company placed a lien on the computer equipment leased under the agreement. 

Lawsuits have been brought against the Company in the ordinary course of business. 
The Company intends to defend itself vigorously against those lawsuits. 

1. 

2. 

In June 2004, an Israeli company filed a lawsuit against the Company in the District Court of Tel Aviv - Jaffa seeking damages of NIS 
8.0 million (approximately $ 2,250), with an option to increase the amount sought to approximately NIS 17.0 million (approximately $
4,800),  for  recovery  of  alleged  damages  caused  to  the  plaintiff  by  the  Company's  alleged  failure  to  integrate  a  software  system.  In
March  2011  the  parties  signed  a  settlement  agreement  according  to  which  the  Company  will  not  incur  any  financial  liabilities  and
therefore the Company did not record any provision related to this lawsuit.

In March 2006, a client of one of the Company's subsidiaries filed a lawsuit against the subsidiary claiming an alleged breach of the
agreement between the parties. The plaintiff is seeking damages in the amount of € 488 thousand (approximately $ 650 thousands). In 
June  2009,  the  court  rejected  the  plaintiff's  claims.  In  July  2009,  the  plaintiff  filed  an  appeal.  Since  the  lower  court  rejected  the
plaintiff’s claims and the Company believes that the appeal is without merit, and as the Company cannot predict the outcome of the
appeal nor can it make any estimate of the amount of damages; therefore, no provision has been made for the appeal.

F-47

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 16:-  COMMITMENTS AND CONTINGENCIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

3. 

4. 

In August 2009, a software company and one of its owners filed a claim in arbitration against the Company and one of its subsidiaries,
claiming an alleged breach of a non-disclosure agreement between the parties.  The plaintiffs are seeking damages in the amount of $ 
14,600.   The  arbitrator  determined  that  both  the  Company  and  the  subsidiary  breached  the  non-disclosure  agreement,  but  closing 
summaries  have  not  yet  been  submitted  in  the  proceedings  with  respect  to  the  amount  of  damages  and  therefore,  at  this  time  the
Company is not able to estimate the amount of damages and no provision has been made for the arbitration.

In February 2010, a U.S. company filed a lawsuit against the Company and one of its subsidiaries claiming an alleged breach by the
Company and the subsidiary of its intellectual property rights in connection with one of the Company's products. No monetary damage
was claimed. Due to the preliminary stage of the litigation, and based on the advice of its legal advisors, the Company, cannot predict
the  outcome  of  the  lawsuit  nor  can  it  make  any  estimate  of  the  amount  of  damages;  therefore,  no  provision  has  been  made  for  the
lawsuit. 

d. 

Royalty commitments: 

The Government of Israel, through the Fund for the Encouragement of Marketing Activities ("the Fund"), awarded the Company grants for
participation  in  its  foreign  marketing  expenses.  The  Company  received  an  aggregate  amount  of  grants  of  $ 1,526  for  the  years  up  to  and
including 2005. The Company is committed to pay royalties at the rate of 3% of the increase in exports, up to the amount of the grants. As of
December 31, 2010, the remaining contingent obligation of the Company amounted to $ 341. 

F-48

 
 
 
 
 
 
 
 
  
 
 
 
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 17:-  NET EARNINGS PER SHARE 

The following table sets forth the computation of basic and diluted net earnings per share: 

Numerator for basic and diluted earnings per share - net income available to shareholders 

 $

4,508 

 $

6,176 

 $

9,375 

Weighted average Ordinary shares outstanding:

Denominator for basic net earnings per share 
Effect of dilutive securities 

31,769,045 
262,955 

31,899,198
208,088 

32,139,686
592,360 

Denominator for diluted net earnings per share 

32,032,000 

32,107,287 

32,731,046 

Year ended 
December 31,
2009

2008 

2010

Basic net earnings per share 

Diluted net earnings per share 

NOTE 18:-  DISCONTINUED OPERATIONS 

 $

 $

0.14 

 $

0.19 

 $

0.14 

 $

0.19 

 $

0.29 

0.29 

During 2007, the Company disposed of its Italian subsidiary (Magic Italy), which met the definition of a component under ASC 205. Accordingly,
the results of operations of the subsidiary and businesses and the gain resulting from the disposals have been classified as discontinued operations in
the  statement  of  income  and  prior  period  results  have  been  reclassified  accordingly.  In  addition,  comparative  data  of  the  assets  and  liabilities
attributed to the discontinued operations have been reclassified in the balance sheet. 
The breakdown of assets and liabilities attributed to discontinued operations of the Company as of December 31, 2009 and 2010 was as follows: 

Assets: 

Cash and cash equivalents 
Trade receivables, net 
Other receivables and prepaid expenses 

Liabilities: 

Other payables and accrued expenses 

F-49

December 31,

2009

2010

  $

  $

  $

  $

$

1
1
25   

27    $

314    $

314    $

-
-
- 

- 

- 

- 

 
 
 
 
 
 
 
 
 
  
  
  
   
  
      
      
  
      
  
 
  
 
  
      
 
  
 
  
      
  
      
  
 
  
 
   
   
   
  
   
  
  
   
   
  
   
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 19:-  SEGMENT AND GEOGRAPHICAL INFORMATION

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

a. 

Historically, the Company reported its results on the basis of one reportable segment, which was comprised of two reporting units: CoreTech
and  Magic.  (See  Note  1  for  a  brief  description  of  the  Company's  business.)  During  2010,  as  a  result  of  a  change  in  the  Company’s 
management structure associated with the acquisition of a U.S-based consulting and staffing services business, the Company began to report
its results on the basis of two reportable business segments: proprietary software technology and IT professional services, each of which is
comprised  of  one  reporting  unit.  The  reporting  unit  of  the  IT  professional  services  segment  is  comprised  of  the  Company’s  three  IT 
consulting and staffing subsidiaries, Coretech Consulting Group LLC, Fusion Solutions LLC and Xsell Resources Inc., and the reporting unit
of the proprietary software technology segment is comprised of all of the Company’s other subsidiaries. 

The Company evaluates segment performance based on revenues and operating income (loss) of each segment. The accounting policies of the
operating segments are the same as those described in the summary of significant accounting policies. This data is presented in accordance
with ASC 280, "Segment Reporting." 

Headquarters' General and administrative costs have not been allocated between the different segments. 

Proprietary software products 

The Company develops markets, sells and supports a proprietary application platform and business and process integration solutions. 

IT professional services 

The Company offers flexible services in the areas of infrastructure design and delivery, application development, technology planning and
implementation services, as well as supplemental staffing services. 

There are no significant transactions between the two segments. 

b. 

The following is information about reported segment results of operation:

2008 
Total revenues 
Expenses 
Segment operating income (loss) 

Depreciation and amortization 

F-50

Proprietary
software 
products

IT 
professional 
services 

Unallocated
expense

Total

$

  $

  $

$

49,087
40,000   
9,087    $

12,893    $
11,754     
1,139    $

-

$

5,959   
(5,959)   $

61,980
57,713 
4,267 

2,848    $

7    $

761    $

3,616 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
   
     
 
  
      
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 19:-  SEGMENT AND GEOGRAPHICAL INFORMATION (Cont.)

2009 
Total revenues 
Expenses 

Segment operating income (loss) 

Depreciation and amortization 

2010 
Total revenues 
Expenses 

Segment operating income (loss) 

Depreciation and amortization 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Proprietary
software 
products

IT 
professional 
services 

Unallocated
expense

Total

$

 $

 $

43,120
36,448 

$

12,230    $
11,048     

-
3,596 

$

55,350
51,092 

6,672 

 $

1,182    $

(3,596)  $

4,258 

3,923 

 $

10    $

627 

 $

4,560 

Proprietary
software 
products

IT 
professional 
services 

Unallocated
expense

Total

$

  $

  $

46,262
36,556   

$

42,316    $
39,249     

-

$

3,435   

88,578
79,240 

9,706    $

3,067    $

(3,435)   $

9,338 

3,610    $

615    $

341    $

4,566 

c. 

The  Company's  business  is  divided  into  the  following  geographic  areas:  Israel,  Europe,  the  United  States,  Japan  and  other  regions.  Total
revenues  are  attributed  to  geographic  areas  based  on  the  location  of  the  customers.  The  Company  has  adjusted  all  prior  year  comparative
amounts to reflect this change in classification to be consistent for all periods presented.

F-51

 
 
 
 
 
 
 
  
  
   
  
     
     
 
 
 
  
      
  
      
  
   
  
     
     
 
  
      
  
      
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 19:-  SEGMENT AND GEOGRAPHICAL INFORMATION (Cont.)

The following table presents total revenues classified according to geographical destination for the years ended December 31, 2008, 2009 and
2010: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Israel 
Europe 
United States 
Japan 
Other 

d. 

The Company's long-lived assets are located as follows:

Israel 
Europe 
United States 
Japan 
Other 

Year ended 
December 31,
2009

2008 

2010

$

4,760    $
25,359     
20,096     
10,110     
1,655     

$

3,614
22,516
18,485
8,895
1,840 

4,405
21,788
48,888
10,806
2,691 

  $

61,980    $

55,350 

 $

88,578 

December 31,

2009

2010

  $

$

15,653
1,522
5,169
5,826
460 

15,760
1,487
16,893
6,506
466 

  $

28,630 

 $

41,112 

e. 

f. 

The Company does not allocate its assets to its reportable segments; accordingly, asset information by reportable segments is not presented.

In 2010, the Company had one customer that accounted for 28% and of the revenues. In 2009, the Company had one customer that accounted
for 11% of the revenues. 

NOTE 20:-  SUBSEQUENT EVENTS 

On January 1, 2011, the Company completed the acquisition of its South African distributor, Magix Integration (Proprietary) Ltd ("Magix"). Based
on the acquisition terms the Company will control 51% of Magix with an option to increase its holdings to 75%; for a total consideration of up to
$ 2,500 to be paid in 2011. Magix specializes in the software integration and application development of Magic Software platforms as well as the
support of large-scale and complex systems in the public and financial sectors in South Africa. The Company believes that the acquisition of this
business activity will enable it to expand its presence in the South African market and leverage its relationships with top tier customers. 

F-52

 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
   
  
     
 
 
  
      
  
 
  
 
  
 
  
   
   
   
   
   
 
  
   
  
 
 
  
MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except for share data) 

NOTE 20:- 

SUBSEQUENT EVENTS 

On March 11, 2011, a massive earthquake off the eastern coast of Japan triggered a devastating tsunami tidal wave, causing damage and destruction. It is
too early to predict the long-term impact of this disaster on the economy of Japan and elsewhere. Our net sales in Japan accounted for approximately 12%
of our total net revenues in 2010. 

F-53

 
 
 
 
 
  
  
APPENDIX A 

Appendix to Consolidated Financial Statements - Details of Subsidiaries and Affiliate 

DETAILS OF SUBSIDIARIES AND AFFILIATE 

Details of the percentage of control of the share capital and voting rights of subsidiaries and an affiliate as of December 31, 2010: 

MAGIC SOFTWARE ENTERPRISES LTD.
AND ITS SUBSIDIARIES

Name of Company 

Magic Software Japan K.K. 
Magic Software Enterprises Inc. 
Magic Software Enterprises (UK) Ltd. 
Hermes Logistics Technologies Limited. 
Magic Software Enterprises Spain Ltd. 
Coretech Consulting Group Inc. 
Coretech Consulting Group LLC. 
Fusion Solutions LLC. 
Xsell resources Inc. 
Magic Software Enterprises (Israel) Ltd. 
Magic Software Enterprises Netherlands B.V. 
Magic Software Enterprises France 
Magic Beheer B.V. 
Magic Benelux B.V. 
Magic Software Enterprises GMBH 
Magic Software Enterprises India Pvt. Ltd. 
Onyx Magyarorszag Szsoftverhaz . 
CarPro Systems Ltd. 

- - - - - - - - - - - - - - 

F-54

Percentage of 
ownership and 
control
% 

Place of 
incorporation

100 
100 
100 
100 
100 
100 
100 
100 
   88 
100 
100 
100 
100 
100 
100 
100 
100 
        90.48

Japan
  U.S.A.
  U.K.
  U.K.
  Spain
  U.S.A
  U.S.A
  U.S.A
  U.S.A
Israel

  Netherlands
  France
  Netherlands
  Netherlands
  Germany
India
  Hungary
Israel

 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
 
  
37 Broadhurst Gardens, London NW6 3QT 

Tel: 020 - 7624 2251  Fax: 020 - 7372 2328
E - mail: lc@levy-cohen.co.uk

To the Board of Directors and Shareholders of 

Magic Software Enterprises (UK) Limited 

We have audited the accompanying balance sheet of Magic Software Enterprises (UK) Limited (the “Company”) as of December 31, 2010 and 2009, and the
related profit and loss account and changes in shareholders’ equity for each of the three years in the period ended December 31, 2010.  These financial statements
are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements based on our audit. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  We were not engaged
to perform an audit of the Company’s internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a 
basis  for  designing  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the
Company’s  internal  control  over  financial  reporting.  Accordingly,  we  express  no  such  opinion.  An  audit  also  includes  examining,  on  a  test  basis,  evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation.  We believe that our audits and the reports of other auditors provide a reasonable basis for our opinion. 

In  our  opinion,  based  on  our  audits,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  the
Company at December 31, 2010 and 2009, and the related profit and loss account and changes in shareholders’ equity for each of the three years in the period 
ended December 31, 2010, in conformity with U.S. generally accepted accounting principles. 

Yours sincerely, 
LEVY COHEN & CO. 

Registered Auditors and Certified 
Public Accountants 

J. Cohen C.P.A. (ISR) 
R. Shahmoon ACA 

      Registered to carry out audit work in the UK by The Institute of Chartered Accountants in England and 

Wales.  Details about our audit registration can be viewed at www.auditregister.org.uk under reference no. 
C008178288. 

F-55

25 January 2011

 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
  
37 Broadhurst Gardens, London NW6 3QT 

Tel: 020 - 7624 2251  Fax: 020 - 7372 2328
E - mail: lc@levy-cohen.co.uk

To the Board of Directors and Shareholders of 

Hermes Logistics Technologies Limited 

We  have  audited  the  accompanying  balance  sheet  of  Hermes  Logistics  Technologies  Limited  (the  “Company”)  as  of  December  31,  2010  and  2009,  and  the
related profit and loss account and changes in shareholders’ equity for each of the three years in the period ended December 31, 2010. These financial statements 
are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged
to perform an audit of the Company’s internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a
basis  for  designing  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the
Company’s  internal  control  over  financial  reporting.  Accordingly,  we  express  no  such  opinion.  An  audit  also  includes  examining,  on  a  test  basis,  evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our audits and the reports of other auditors provide a reasonable basis for our opinion. 

In  our  opinion,  based  on  our  audits,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  the
Company at December 31, 2010 and 2009, and the related profit and loss account and changes in shareholders’ equity for each of the three years in the period 
ended December 31, 2010, in conformity with U.S. generally accepted accounting principles. 

Yours sincerely, 
LEVY COHEN & CO. 

Registered Auditors and Certified 
Public Accountants 

J. Cohen C.P.A. (ISR) 
R. Shahmoon ACA 

25 January 2011

Registered  to  carry  out  audit  work  in  the  UK  by  The  Institute  of  Chartered
Accountants  in  England  and  Wales.  Details  about  our  audit  registration  can  be
viewed at www.auditregister.org.uk under reference no. C008178288.

F-56

  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
 
  
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 
Magic Software Japan K. K. 

We  have  audited  the  accompanying  balance  sheets  of  Magic  Software  Japan  K.K.  (the  “Company”)  as  of  December  31,  2010  and  2009,  and  the  related 
statements of operations and cash flows for each of the three years in the period ended December 31, 2010. These financial statements are the responsibility of the
Company’s management.  Our responsibility is to express an opinion on these financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that 
we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to
perform an audit of the Company’s internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a
basis  for  designing  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the
Company’s  internal  control  over  financial  reporting.  Accordingly,  we  express  no  such  opinion.  An  audit  also  includes  examining,  on  a  test  basis,  evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management and
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 
2010 and 2009, and the related statements of operations and cash flows for each of the three years in the period ended December 31, 2010 in conformity with
accounting principles generally accepted in the United States of America. 

Tokyo, Japan 
January 28, 2011 

/s/ KDA Audit Corporation
KDA Audit Corporation

F-57

  
 
 
 
 
 
 
 
  
Magic Benelux B. V. 

Indepedent auditor’s report 

Report on the financial statements 

We have audited the accompanying financial statements 2010 of Magic Benelux B.V., Houten, which comprise the balance sheet as at December 31, 2010 and 
2009, the profit and loss account and the notes, comprising a summary of the accounting policies and other explanatory information for each of the three years in 
the period ended December 31, 2010. 

Management’s responsibility 

Management is responsible for the preparation and fair presentation of these financial statements and for the preparation of the management board report, both in 
accordance with U.S. generally accepted accounting principles. Furthermore management is responsible for such internal control as it determines is necessary to 
enable the preparation of the financial statements that are free from material misstatement, whether due to fraud or error. 

Auditor’s responsibility 

Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with standards of the Public 
Company Oversight Board (United States). This requires that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance 
about whether the financial statements are free from material misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend 
on the auditor’s judgment, the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. 

In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in 
order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s 
internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by 
management, as well as evaluating the overall presentation of the financial statements. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. 

Opinion with respect to the financial statements 

In our opinion, the financial statements give a true and fair view of the financial position of Magic Benelux B.V. as at December 3!, 2010 and 2009 and of its its 
related statements of operations for each of the three years in the period ended December 31, 2010 in conformity with U.S. generally accepted accounting 
principles. 

F-58

  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
Magic Benelux B.V. 

Report on other legal and regulatory requirements 

Pursuant to the legal requirement under Section 2:393 sub 5 at e and f of the Dutch Civil Code, we have no deficiencies to report as a result of our examination 
whether the management board report, to the extent we can assess, has been prepared in accordance with Part 9 of Book 2 of this Code, and whether the 
information as required under Section 2:392 sub 1 at b-h has been annexed. Further we report that the management board report, to the extent we can assess, is 
consistent with the financial statements as required by Section 2:391 sub 4 of the Dutch Civil Code. 

Dordrecht, January 28, 2011 

Verstegen accountants en adviseurs, 

/s/ L.K. Hoogendoorn  
Drs. L.K. Hoogendoorn RA MGA 

F-59

  
 
 
 
 
 
 
  
  
 
  
To the Board of Directors and Shareholders of 
Magic (Onyx) Magyarország Szoftverház Kft. 

We have audited the accompanying balance sheet of Magic (Onyx) Magyarország Szoftverház Kft. (the “Company”) as of December 31, 2010 and 2009, 
and the related statements operations, changes in shareholders’ equity and cash flows for each of the three years in the period ended December 31, 2010. These
financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our
audit. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged
to perform an audit of the Company’s internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a
basis  for  designing  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the
Company’s  internal  control  over  financial  reporting.  Accordingly,  we  express  no  such  opinion.  An  audit  also  includes  examining,  on  a  test  basis,  evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our audits and the reports of other auditors provide a reasonable basis for our opinion. 

In  our  opinion,  based  on  our  audits,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  the
Company at December 31, 2010 and 2009, and the related statements operations, changes in shareholders’ equity and cash flows for each of the three years in the 
period ended December 31, 2010, in conformity with U.S. generally accepted accounting principles. 

Budapest, Hungary 
January 28, 2011 

/s/ Maria Négyessy
Maria Négyessy 
Reg. Auditor

F-60

 
 
 
 
 
  
 
  
  
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to 

sign this annual report on its behalf. 

SIGNATURES 

MAGIC SOFTWARE ENTERPRISES LTD.

By: 

/s/Guy Bernstein 
Name:   Guy Bernstein 
Title:     Acting Chief Executive Officer

Dated: March 17, 2011 

87

  
  
  
  
  
  
 
  
  
 
 
  
  
 
  
 
  
 
The following table sets forth the legal name, location and country of incorporation and percentage ownership of each of the registrant’s subsidiaries and 

affiliated companies: 

List of Subsidiaries and Affiliates of the Registrant 

Exhibit 8.1

Subsidiary/Affiliate Name 
Magic Software Japan K.K 
Magic Software Enterprises Inc 
Magic Software Enterprises (UK) Ltd
Hermes Logistics Technologies Limited 
Magic Software Enterprises Spain Ltd 
Coretech Consulting Group, Inc 
Coretech Consulting Group LLC 
Magic Software Enterprises (Israel) Ltd 
Magic Software Enterprises Netherlands B.V 
Magic Software Enterprises France 
Magic Beheer B.V 
Magic Benelux B.V 
Magic Software Enterprises GMBH 
Magic Software Enterprises India Pvt. Ltd 
Onyx Magyarorszag Szsoftverhaz 
CarPro Systems Ltd 
Fusion Solutions, LLC 
Xsell Resources Inc. 
Magix Integration (Proprietary) Ltd 

Country of 
Incorporation 
Japan
Delaware
United Kingdom 
United Kingdom 
Spain
Pennsylvania 
Delaware
Israel
Netherlands
France
Netherlands
Netherlands
Germany
India
Hungary
Israel
Delaware
Pennsylvania 
South Africa 

Ownership 
Percentage

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
90.48%
100%
88%
51%

  
  
  
  
  
 
 
 
 
  
 
 
CERTIFICATION OF CHIEF EXECUTIVE OFFICER 

Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended. 

Exhibit 12.1

I, Guy Bernstein, certify that: 

1. I have reviewed this annual report on Form 20-F of Magic Software Enterprises Ltd.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report; 

4.  The  company’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13(a)-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the 
company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure
that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision,
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles; 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness

of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered by the annual

report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and 

5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent function): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely

to adversely affect the company’s ability to record, process, summarize and report financial information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’s internal control over 

financial reporting. 

Date: March 17, 2011 

* The originally executed copy of this Certification will be maintained at the Company’s offices and will be made available for inspection upon request. 

/s/Guy Bernstein
Guy Bernstein*
Acting Chief Executive Officer

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
 
 
CERTIFICATION OF CHIEF FINANCIAL OFFICER 

Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended. 

Exhibit 12.2

I, Asaf Berenstin, certify that: 

1. I have reviewed this annual report on Form 20-F of Magic Software Enterprises Ltd.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report; 

4.  The  company’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13(a)-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the 
company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure
that material information relating to the company, including its consolidated Subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision,
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles; 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness

of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered by the annual

report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and 

5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent function): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely

to adversely affect the company’s ability to record, process, summarize and report financial information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’s internal control over 

financial reporting 

Date: March  17, 2011 

*The originally executed copy of this Certification will be maintained at the Company’s offices and will be made available for inspection upon request. 

/s/Asaf Berenstin
Asaf Berenstin*
Acting Chief Financial Officer 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
 
 
CERTIFICATION PURSUANT TO 

18 U.S.C. SECTION 1350 

AS ADOPTED PURSUANT TO 

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 13.1

In connection with the Annual Report of Magic Software Enterprises Ltd. (the “Company”) on Form 20-F for the period ending December 31, 2010 as 
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Guy Bernstein, Acting Chief Executive Officer of the Company, certify, 
pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: 

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company. 

March 17, 2011 

* The originally executed copy of this Certification will be maintained at the Company’s offices and will be made available for inspection upon request. 

/s/Guy Bernstein
Guy Bernstein*
Acting Chief Executive Officer 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
 
 
CERTIFICATION PURSUANT TO 

18 U.S.C. SECTION 1350 

AS ADOPTED PURSUANT TO 

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 13.2

In connection with the Annual Report of Magic Software Enterprises Ltd. (the “Company”) on Form 20-F for the period ending December 31, 2010 as 
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Asaf Berenstin, Acting Chief Financial Officer of the Company, certify, 
pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: 

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company. 

March 17, 2011* 

The originally executed copy of this Certification will be maintained at the Company’s offices and will be made available for inspection upon request. 

/s/Asaf Berenstin
Asaf Berenstin*
Acting Chief Financial Officer 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-13270, 333-113552, 333-132221 and 333-

149553) of Magic Software Enterprises Ltd. (the “Company”), of our report dated March 17, 2011 with respect to the consolidated financial statements of the 
Company as of December 31, 2010, which report appears in the Company’s Annual Report on Form 20-F for the year ended December 31, 2010. 

Exhibit 15.1

/s/Kost Forer Gabbay & Kasierer

KOST FORER GABBAY & KASIERER 

A Member of Ernst & Young Global 

Tel Aviv, Israel 

March 17, 2011 

  
  
  
  
  
  
  
  
  
 
  
 
  
  
 
  
  
 
 
CONSENT OF INDEPENDENT AUDITORS 

Exhibit 15.2

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-13270, 333-113552, 333-132221 and 333-

149553) of Magic Software Enterprises Ltd., of our report dated 25th January 2011, with respect to the financial statements of Magic Software Enterprises UK 
Limited as of December 31, 2010 which report appears in the Annual Report on Form 20-F of Magic Software Enterprises Ltd. for the year ended December 31, 
2010. 

/s/Levy Cohen & Co. 
LEVY COHEN & CO. 
Registered Auditors 

16th March 2011

  
  
  
  
  
  
 
  
  
  
  
  
 
 
CONSENT OF INDEPENDENT AUDITORS 

Exhibit 15.3

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-13270, 333-113552, 333-132221 and 333-

149553) of Magic Software Enterprises Ltd., of our report dated 25th January 2011, with respect to the financial statements of Hermes Logistics Technologies 
Limited as of December 31, 2010, which report appears in the Annual Report on Form 20-F of Magic Software Enterprises Ltd. for the year ended December 31, 
2010. 

/s/Levy Cohen & Co. 
LEVY COHEN & CO. 
Registered Auditors 

16th March 2011

  
  
  
  
  
  
  
  
  
  
  
  
 
 
CONSENT OF INDEPENDENT AUDITORS 

Exhibit 15.4

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-13270, 333-113552, 333-132221 and 333-

149553) of Magic Software Enterprises Ltd., of our report dated January 28, 2011 with respect to the financial statements of Magic Software Japan K.K. as of 
December 31, 2010, which report appears in the Annual Report on Form 20-F of Magic Software Enterprises Ltd. for the year ended December 31, 2010. 

/s/KDA Audit Corporation 
KDA Audit Corporation 
Registered Auditors 

Tokyo, Japan 
March 16, 2011 

  
  
  
  
  
  
 
  
  
  
 
  
 
  
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

Exhibit 15.5

To the board of Management of 
Magic Benelux B.V. 
5 Haplada Street 
Or Yehuda 
ISRAEL 

Dordrecht, March 16, 2011 

Re: KH/VK/NS 

Dear Sirs, 

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-13270, 333-113552, 333-132221 and 333-149553) of 
Magic Software Enterprises Ltd., of our report dated January 28, 2011 with respect to the financial statements of Magic Benelux B.V. as of December 31, 2010, 
which report appears in the Annual Report on Form 20-F of Magic Software Enterprises Ltd. for the year ended December 31, 2010. 

On behalf of Verstegen accountants en adviseurs, 

  /s/ Drs L.K. Hoogerdoorn RA MGA 
Drs L.K. Hoogerdoorn RA MGA. 

  
  
  
  
 
 
  
  
  
 
 
  
 
  
 
  
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-13270, 333-113552, 333-132221 and 333-

149553) of Magic Software Enterprises Ltd., of our report dated January 28, 2011 with respect to the financial statements of Magic (Onyx) Magyarország 
Szoftverház Kft. as of December 31, 2010, which report appears in the Annual Report on Form 20-F of Magic Software Enterprises Ltd. for the year ended 
December 31, 2010. 

Exhibit 15.6

/s/ Mária Négyessy 
Mária Négyessy 
Registered Auditors 

Budapest 

March 16, 2011