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Magic Software Enterprises Ltd.

mgic · NASDAQ Technology
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FY2020 Annual Report · Magic Software Enterprises Ltd.
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SECURITIES AND EXCHANGE COMMISSION
Washington D.C. 20549

FORM 20-F

OR

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________to ___________

OR

☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of event requiring this shell company report

Commission file number: 0-19415

MAGIC SOFTWARE ENTERPRISES LTD. 
(Exact name of Registrant as specified in its charter 
and translation of Registrant’s name into English)

Israel 
(Jurisdiction of incorporation or organization)

Yahadut Canada 1 Street, Or Yehuda 6037501, Israel 
(Address of principal executive offices)

Asaf Berenstin; +972 (3) 538 9243; asafb@magicsoftware.com 
Yahadut Canada 1 Street, Or Yehuda 6037501, Israel 
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of each class
Ordinary Shares, NIS 0.1 Par Value

Trading Symbol(s)
MGIC

Name of each exchange on which registered
Nasdaq Global Select Market

Securities registered or to be registered pursuant to Section 12(g) of the Act: None

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual 
report: 49,035,055 Ordinary Shares

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934.

Yes ☐ No ☒

Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.

Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be
submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit such files). 

Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. 
See the definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer: ☐

Accelerated filer: ☒

Non-accelerated filer: ☐

Emerging growth company ☐

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected 
not to use the extended transition period for complying with any new or revised financial accounting standards† provided pursuant to Section 13(a) of the 
Exchange Act. ☐

† The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its Accounting 
Standards Codification after April 5, 2012.

Indicate  by  check  mark  whether  the  registrant  has  filed  a  report  on  and  attestation  to  its  management’s  assessment  of  the  effectiveness  of  its  internal 
control  over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public  accounting  firm  that 
prepared or issued its audit report. ☒

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

☒ U.S. GAAP

☐ International Financial Reporting Standards as issued

☐ Other by the International Accounting Standards Board

If “Other” has been  checked in  response to the  previous question, indicate  by check mark which financial statement item the registrant has elected to 
follow.

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Item 17 ☐ Item 18 ☐

This  annual  report  on  Form  20-F  is  incorporated  by  reference  into  the  registrant’s  Registration  Statements  on  Form  S-8,  File  Nos.  333-113552,  333-
132221 and 333-149553.

Yes ☐ No ☒

INTRODUCTION

We are a global provider of: (i) proprietary application development and business process integration platforms; (ii) selected packaged vertical software 
solutions;  as  well  as  (iii)  software  services  and  Information  Technologies  (“IT”)  outsourcing  software  services.  Our  software  technology  is  used  by 
customers  to  develop,  deploy  and  integrate  on-premise,  mobile  and  cloud-based  business  applications  quickly  and  cost  effectively.  In  addition,  our 
technology  enables  enterprises  to  accelerate  the  process  of  delivering  business  solutions  that  meet  current  and  future  needs  and  allow  customers  to 
dramatically improve their business performance and return on investment. With respect to software services and IT outsourcing services, we offer an 
extensive portfolio of professional services in the areas of infrastructure design and delivery, application development, technology consulting planning 
and  implementation  services,  integration  projects,  project  management,  software  testing  and  quality  assurance,  engineering  consulting  (including 
supervision of engineering projects), support services, cloud computing for deployment of highly available and massively-scalable applications and API’s 
and supplemental outsourcing services, all according to the specific needs of the customer, and in accordance with the professional expertise required in 
each case. In addition, we offer a variety of proprietary comprehensive packaged software solutions through certain of our subsidiaries for (i) enterprise-
wide and fully integrated medical platform )“Clicks”), specializing in the design and management of patient-file oriented software solutions for managed 
care and large-scale health care providers. This platform aims to allow providers to securely access an individual’s electronic health record at the point of 
care, and it organizes and proactively delivers information with potentially real time feedback to meet the specific needs of physicians, nurses, laboratory 
technicians, pharmacists, front- and back-office professionals and consumers; (ii) enterprise management systems for both hubs and traditional air cargo 
ground  handling  operations  from  physical  handling  and  cargo  documentation  through  customs,  seamless  electronic  data  interchange,  or  EDI 
communications, dangerous goods, special handling, track and trace, security to billing (“Hermes”); (iii) enterprise human capital management, or HCM, 
solutions, to facilitate the collection, analysis and interpretation of quality data about people, their jobs and their performance, to enhance HCM decision 
making (“HR Pulse”); (iv) revenue management and monetization solutions in mobile, wireline, broadband and mobile virtual network operator/enabler, 
or MVNO/E (“Leap”); and (v) comprehensive systems for managing broadcast channels in the area of TV broadcast management through cloud-based 
on-demand service or on-premise solutions;

Based  on our technological capabilities, our software solutions enable customers to respond to rapidly-evolving market needs and regulatory changes, 
while  improving  the  efficiency  of  their  core  operations.  We  have  approximately  3,040  employees  and  operate  through  a  network  of  over  3,000 
independent  software  vendors,  or  ISVs,  who  we  refer  to  as  Magic  Software  Providers,  or  MSPs,  and  hundreds  of  system  integrators,  distributors, 
resellers, and consulting and OEM partners. Thousands of enterprises in approximately 50 countries use our products and services.

Our application development and business process integration platforms consist of:

● Magic xpa – a proprietary application platform for developing and deploying business applications.

● AppBuilder – a proprietary application platform for building, deploying, and maintaining high-end, mainframe-grade business applications.

● Magic xpi – a proprietary platform for application integration.

● Magic xpc – hybrid integration platform as a service (iPaaS).

● Magic SmartUX - a proprietary low-code enterprise mobile development application platform for citizen to professional developers to rapidly 

design, build, analyze, and run cross-platform mobile business applications.

● FactoryEye - a proprietary high performance, low-code, flexible, hybrid platform for manufacturers based on existing infrastructure enabling 
real-time virtualizations of all production data and advanced analytics (based on machine learning) for improved productivity and competitive 
advantage.

i

These software solutions enable our customers to improve their business performance and return on investment by supporting cost-effective and rapid 
delivery integration of business applications, systems and databases. Using our products and our specialists, enterprises and MSPs can achieve fast time-
to-market  by  rapidly  building  integrated  solutions  and  deploy  them  in  multiple  environments  while  leveraging  existing  IT  resources.  In  addition,  our 
software  solutions  are  scalable  and  platform-agnostic,  enabling  our  customers  to  build  software  applications  by  specifying  their  business  logic 
requirements  in  a  high-level  language  rather  than  in  computer  code,  and  to  benefit  from  seamless  platform  upgrades  and  cross-platform  functionality 
without the need to re-write their applications. Our platforms also support the development of mobile applications that can be deployed on a variety of 
mobile devices, and in a cloud environment. In addition, we continuously evolve our platforms to include the latest technologies to meet the demands of 
our customers and the markets in which they operate.

We  sell  our  platforms  and  software  services  globally  through  a  broad  channel  network,  including  our  own  direct  sales  representatives  and  offices, 
independent country distributors, MSPs that use our technology to develop and sell solutions to their customers, and system integrators. We also offer 
software maintenance, support, training and consulting services to supplement with our products, thus aiding in the successful implementation of Magic 
xpa, AppBuilder, Magic xpi, Magic xpc, Magic Smart UX and FactoryEye projects, and assuring successful operation of the platforms once installed.

Our vertical packaged software solutions include:

● Clicks  –  a  proprietary  comprehensive  core  software  solution  for  medical  record  information  management  system,  used  in  the  design  and 
management  of  patient-files  for  managed  care  and  large-scale  healthcare  providers.  The  platform  is  connected  to  each  provider’s  clinical, 
administrative and financial data base system, residing at the provider’s central computer, and allows immediate analysis of complex data with 
potentially  real-time  feedback  to  meet  the  specific  needs  of  physicians,  nurses,  laboratory  technicians,  pharmacists,  front-  and  back-office 
professionals and consumers.

● Leap™  –  a  proprietary comprehensive core  software  solution  for  Business Support  Systems, or BSS, including convergent  charging,  billing, 
customer  management,  policy  control,  mobile  money  and  payment  software  solutions  for  the  telecommunications,  content,  Machine  to 
Machine/Internet of Things or M2M/IoT, payment and other industries.

● Hermes Solution – Hermes Air Cargo Management System is a proprietary, state-of-the-art, packaged software solution for managing air cargo 
ground handling. Our Hermes Solution covers all aspects of cargo handling, from physical handling and cargo documentation through customs, 
seamless  EDI  communications,  dangerous  goods  and  special  handling,  tracking  and  tracing,  security  and  billing.  Customers  benefit  through 
faster  processing  and  more  accurate  billing,  reporting  and  ultimately  enhanced  revenue.  the  system  also  features  the  Hermes  Business 
Intelligence  (HBI)  solution,  adding  unprecedented  data  analysis  capabilities  and  management-decision  support  tools.  The  Hermes  Solution  is 
delivered on a licensed or fully hosted basis.

● HR Pulse – A customizable single-tenant SaaS tool that helps organizations to monitor employee performance, progress and potential through a 
menu of templates that can create new HCM solutions, complement existing processes, and/or integrate with legacy HR systems already in use 
by organizations.

● MBS Solution – a proprietary comprehensive core system for TV broadcast management for use in managing broadcast channels.

In addition, we provide on an increasingly global basis a broad range of advanced software professional services and IT outsourcing services in the areas 
of  infrastructure  design  and  delivery,  end-to-end  application  development,  technology  planning  and  implementation  services,  as  well  as  outsourcing 
services  to  a  wide  variety  of  companies,  including  Fortune  1000  companies.  The  technical  personnel  we  provide  generally  supplement  in-house 
capabilities of our customers. We have extensive and proven experience with virtually all types of telecom infrastructure technologies in wireless and 
wire-line  as  well  as  in  the  areas  of  infrastructure  design  and  delivery,  application  development,  project  management,  technology  planning  and 
implementation services.

We have  substantial  experience  in  end-to-end  development  of  high-end  software  solutions,  beginning  with  collection  and  analysis  of  system 
requirements,  continuing  with  architecture  specifications  and  setup,  to  software  implementation,  component  integration  and  testing.  From  concept  to 
implementation,  from  application  of  the  ideas  of  startups  requiring  the  early  development  of  an  application  or  a  device,  to  somewhat  larger,  more 
established  enterprises,  vendors  or  system  houses  who  need  our  team  of  experts  to  take  full  responsibility  for  the  development  of  their  systems  and 
products. With our ability to draw on our pool of resources, comprised of hundreds of highly trained, skilled, educated and flexible engineers, we adhere 
to  timelines  and  budget  and  work  in  full  transparency  with  our  customers  every  step  of  the  way  to  create  a  tailor-made  and  cost-effective  solution  to 
answer our customers’ unique needs.

ii

Our consolidated financial statements appearing in this annual report are prepared in U.S. dollars and in accordance with United States generally accepted 
accounting principles, or U.S. GAAP.

We  have  obtained  trademark  registrations  for  SmartUX®  in  the  United  States  and  for  Magic®  in  the  United  States,  Canada,  Israel,  the  Netherlands 
(Benelux),  Switzerland,  Thailand  and  the  United  Kingdom.  All  other  trademarks  and  trade  names  appearing  in  this  annual  report  are  owned  by  their 
respective holders.

Statements made in this annual report concerning the contents of any contract, agreement or other document are summaries of such contracts, agreements 
or  documents  and  are  not  complete  descriptions  of  all  of  their  terms.  If  we  filed  any  of  these  documents  as  an  exhibit  to  this  annual  report  or  to  any 
previous filling with the Securities and Exchange Commission, or the SEC, you may read the document itself for a complete recitation of its terms.

Definitions

In this annual report, unless the context otherwise requires:

● References to “Magic,” the “Company,” the “Registrant,” “our company,” “us,” “we” and “our” refer to Magic Software Enterprises Ltd. and its 

consolidated subsidiaries;

● References to “our shares,” “Ordinary Shares” and similar expressions refer to Magic’s Ordinary Shares, par value NIS 0. 1 per share;

● References to “dollars”, “U.S. dollars”, “U.S. $” and “$” are to United States Dollars;

● References to “Euro” or “€” are to the Euro, the official currency of the Eurozone in the European Union;

● References to “shekels” and “NIS” are to New Israeli Shekels, the Israeli currency;

● References to the “Articles” are to our Amended Articles of Association, as currently in effect;

● References to the “Securities Act” are to the Securities Act of 1933, as amended;

● References to the “Exchange Act” are to the Securities Exchange Act of 1934, as amended;

● References to “NASDAQ” are to the NASDAQ Stock Market;

● References to the “TASE” are to the Tel Aviv Stock Exchange; and

● References to the “SEC” are to the United States Securities and Exchange Commission.

iii

Cautionary Note Regarding Forward-Looking Statements

Except for the historical information contained in this annual report, the statements contained in this annual report are “forward-looking statements” 
within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, or the 
Exchange  Act,  and  the  Private  Securities  Litigation  Reform  Act  of  1995,  as  amended,  with  respect  to  our  business,  financial  condition  and  results  of 
operations. Such forward-looking statements reflect our current view with respect to future events and financial results. We urge you to consider that 
statements which use the terms “anticipate,” “believe,” “do not believe,” “expect,” “plan,” “intend,” “estimate,” and similar expressions are intended 
to  identify  forward-looking  statements.  We  remind  readers  that  forward-looking  statements  are  merely  predictions  and  therefore inherently  subject  to 
uncertainties  and  other  factors  and  involve  known  and  unknown  risks  that  could  cause  the  actual  results,  performance,  levels  of  activity,  or  our 
achievements,  or  industry  results,  to  be  materially  different  from  any  future results, performance,  levels  of  activity,  or  our  achievements expressed  or 
implied by such forward-looking statements. Such forward-looking statements are also included in Item 4 – “Information on the Company” and Item 5 – 
“Operating and Financial Review and Prospects.” Readers are cautioned not to place undue reliance on these forward-looking statements, which speak 
only as of the date hereof. Except as required by applicable law, including the securities laws of the United States, we undertake no obligation to publicly 
release any update or revision to any forward-looking statements to reflect new information, future events or circumstances, or otherwise after the date 
hereof.  We  have  attempted  to  identify significant uncertainties and  other  factors  affecting  forward-looking statements  in  the  Risk  Factors  section  that 
appears in Item 3D. “Key Information - Risk Factors.”

iv

TABLE OF CONTENTS

ITEM 1.
ITEM 2.
ITEM 3.

A.
B.
C.
D.

ITEM 4.

A.
B.
C.
D.
ITEM 4 A.
ITEM 5.

A.
B.
C.
D.
E.
F.

A.
B.
C.
D.
E.

ITEM 6.

ITEM 7.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
OFFER STATISTICS AND EXPECTED TIMETABLE
KEY INFORMATION
Selected Financial Data
Capitalization and Indebtedness
Reasons for the Offer and Use of Proceeds
Risk Factors
INFORMATION ON THE COMPANY
History and Development of the Company
Business Overview
Organizational Structure
Property, Plants and Equipment
UNRESOLVED STAFF COMMENTS
OPERATING AND FINANCIAL REVIEW AND PROSPECTS
Operating Results
Liquidity and Capital Resources
Research and Development
Trend Information
Off-Balance Sheet Arrangements
Tabular Disclosure of Contractual Obligations
DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
Directors and Senior Management
Compensation
Board Practices
Employees
Share Ownership
MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

ITEM 8.

ITEM 9.

A.
B.

A. Major Shareholders
B.
C.

Related Party Transactions
Interests of Experts and Counsel
FINANCIAL INFORMATION
Consolidated Statements and Other Financial Information
Significant Changes
THE OFFER AND LISTING
Offer and Listing Details
Plan of Distribution

A.
B.
C. Markets
D.
E.
F.
ITEM 10.

Selling Shareholders
Dilution
Expenses of the Issue
ADDITIONAL INFORMATION
Share Capital

A.
B. Memorandum and Articles of Association
C. Material Contracts
Exchange Controls
D.
Taxation
E.
Dividends and Paying Agents
F.
Statement by Experts
G.
Documents on Display
H.
Subsidiary Information
I.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS
ITEM 11.
DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
ITEM 12.
DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 13.
MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
ITEM 14.
CONTROLS AND PROCEDURES
ITEM 15.
RESERVED
ITEM 16.
AUDIT COMMITTEE FINANCIAL EXPERT
ITEM 16A.
CODE OF ETHICS
ITEM 16B.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16C.
ITEM 16D.
EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
ITEM 16E.
CHANGES IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16F.
CORPORATE GOVERNANCE
ITEM 16G.
ITEM 16H. MINE SAFETY DISCLOSURE
ITEM 17.
ITEM 18.
ITEM 19.
S I G N A T U R E S

FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
EXHIBITS

v

1
1
1
1
2
2
3
25
25
26
47
48
48
49
49
56
66
67
67
67
68
68
70
72
80
81
83
83
85
85
85
85
86
86
86
86
86
86
87
87
87
87
87
87
88
88
98
98
98
99
99
100
101
101
101
102
102
102
102
102
102
103
103
103
104
104
105
106

ITEM 1.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

Not applicable.

ITEM 2.

OFFER STATISTICS AND EXPECTED TIMETABLE

 PART I

Not applicable.

ITEM 3.

KEY INFORMATION

A.

SELECTED FINANCIAL DATA

The  following  table  summarizes  certain  selected  consolidated  financial  data  for  the  periods  and  as  of  the  dates  indicated.  The  selected  consolidated 
financial data set forth below should be read in conjunction with and are qualified entirely by reference to Item 5. “Operating and Financial Review and 
Prospects” and our consolidated financial statements and notes thereto included elsewhere in this annual report.

We derived the following consolidated statement of income data for the years ended December 31, 2018, 2019 and 2020 and the consolidated balance 
sheet data as of December 31, 2019 and 2020 from our audited consolidated financial statements included elsewhere in this annual report. The selected 
consolidated statement of income data for the year ended December 31, 2016 and 2017 and the consolidated balance sheet data as of December 31, 2016, 
2017  and  2018  are derived from  our  audited consolidated  financial statements not included in this annual report.  Our historical consolidated  financial 
statements are prepared in accordance with U.S. generally accepted accounting principles, or U.S. GAAP, and presented in U.S. dollars.

Statement of Income Data:

Revenues:
Software
Maintenance and technical support
Consulting services
Total revenues

Cost of revenues:

Software
Maintenance and technical support
Consulting services

Total cost of revenues

Gross profit
Operating costs and expenses:

Research and development, net
Selling and marketing
General and administrative
Change in valuation of contingent consideration related to 

acquisitions

Operating income
Financial income (expense), net
Increase in valuation of consideration related to acquisitions
Income before taxes on income
Taxes on income
Net income

Net income attributable to redeemable  non-controlling 
interests
Net income attributable to non-controlling interests
Net income attributable to Magic’s Shareholders
Basic and diluted earnings per share (1)
Shares used to compute basic earnings per share (2), (3)
Shares used to compute diluted earnings per share
Dividends
Cash dividend declared per ordinary share (1)

2020

2019

Year ended December 31,
2018
(U.S. dollars in thousands)

2017

2016

28,084
30,996
266,550
325,630

10,220
4,167
209,114
223,501
102,129

8,239
30,454
29,529

255
33,652
(1,169)
(11)
32,472
(6,874)
25,598

3,111
2,221
20,266
0.26
48,896
48,994
14,963
0.31

$

$

$

$

$

25,454
30,951
227,970
284,375

9,960
4,120
181,477
195,557
88,818

5,696
27,197
24,265

(38)
31,698
153
(4)
31,847
(7,071)
24,776

3,383
1,510
19,883
0.39
46,665
46,797
13,348
0.29

$

$

$

$

21,644
30,386
206,110
258,140

9,564
3,888
161,709
175,161
82,979

6,942
27,244
22,172

665
25,956
(1,649)
(62)
24,245
(6,331)
17,914

1,536
936
15,442
0.35
44,436
44,597
9,554
0.22

$

$

$

$

19,626
25,885
156,135
201,646

8,674
2,952
121,756
133,382
68,264

5,839
23,776
17,262

300
21,087
(173)
(257)
20,657
(3,949)
16,708

2,258
281
14,169
0.27
44,347
44,516
7,761
0.18

$

$

$

$

$

$

$

$

$

$

24,272
33,181
313,741
371,194

10,487
3,598
247,517
261,602
109,592

8,789
31,160
27,967

1,088
40,588
(917)
(2,268)
37,403
(7,286)
30,117

2,526
2,405
25,186
0.49
49,029
49,048
12,503
0.25

1

Balance Sheet Data:

Working capital
Cash, cash equivalents, short term deposits and marketable 

securities
Total assets
Total equity

2020

2019

December 31,
2018
(U.S. dollars in thousands)

2017

2016

$

126,397

$

138,167

$

158,301

$

122,403

$

113,668

89,654
447,386
269,006

95,511
404,606
264,697

113,920
362,285
248,369

90,946
342,539
213,563

87,822
316,399
196,641

(1) On  February  5,  2015,  we  declared  a  dividend  distribution  of  $0.081  per  share  ($3,582  in  the  aggregate)  which  was  paid  on  March  11,  2015.  On 
August  12, 2015, we declared a dividend distribution  of  $0.095  per  share  ($ 4,204 in  the aggregate)  which was  paid  on  September  10,  2015. On 
February 21, 2016, we declared a dividend distribution of $0.09 per share ($3,991 in the aggregate) which was paid on March 17, 2016. On August 
14, 2016, we declared a dividend distribution of $0.085 per share ($3,770 in the aggregate) which was paid on September 22, 2016. On February 22, 
2017, we declared a dividend distribution of $0.085 per share ($3,774 in the aggregate) which was paid on April 5, 2017. On August 13, 2017, we 
declared  a  dividend  distribution  of  $0.13  per  share  ($5,779  in  the  aggregate)  which  was  paid  on  September  13,  2017.  On  February  28,  2018,  we 
declared a dividend distribution of $0.13 per share ($5,785 in the aggregate) which was paid on March 26, 2018. On August 8, 2018, we declared a 
dividend distribution of $0.155 per share ($7,563 in the aggregate) which was paid on September 5, 2018. On March 4, 2019, we declared a dividend 
distribution  of  $0.15  per  share  ($7,335  in  the  aggregate)  which  was  paid  on  March  25,  2019.  On  August  13,  2019,  we  declared  a  dividend 
distribution  of  $  0.156  per  share  ($7,628  in  the  aggregate)  which  was  paid  on  September  12,  2019.  On  May  26,  2020,  the  Company  declared  a 
dividend distribution of $ 0.08 per share ($ 3,918 in the aggregate) which was paid on June 25, 2020. On August 13, 2020, the Company declared a 
dividend distribution of $ 0.175 per share ($ 8,585 in the aggregate) which was paid on September 10, 2020.

(2) On  July  12,  2018,  we  completed  a  private  placement  of  3,150,559  of  our  Ordinary  Shares  to  several  leading  Israeli  institutional  investors  and 
1,117,734 Ordinary Shares to our principal shareholder, Formula Systems (1985) Ltd., under the same terms based on a price of $8.20 per share.

B.

CAPITALIZATION AND INDEBTEDNESS

Not applicable.

C.

REASONS FOR THE OFFER AND USE OF PROCEEDS

Not applicable.

2

D.

RISK FACTORS

Investing in our ordinary shares involves a high degree of risk and uncertainty. You should carefully consider the risks and uncertainties described below 
before investing in our ordinary shares. Our business, prospects, financial condition and results of operations could be adversely affected due to any of 
the following risks. In that case, the value of our ordinary shares could decline, and you could lose all or part of your investment. 

[as discussed, we need to delete some of the risk factors to make it shorter]

Risks Related to Our Business and Our Industry 

● The ongoing COVID-19 pandemic, including the resulting global economic uncertainty and measures taken in response to the pandemic, could 

materially impact our business and future results of operations and financial condition.. 

● The  implementation  of  our  M&A  growth  strategy,  which  requires  the  integration  of  our  multiple  acquired  companies  and  their  respective 

businesses, operations and employees with our own, involves significant risks.

● We may encounter difficulties in realizing the potential financial or strategic benefits of recent business acquisitions. 

● We are dependent on a limited number of core product families and services and a decrease in revenues from these products and services would 
adversely affect our business, results of operations and financial condition; our future success will be largely dependent on the acceptance of 
future releases of our core product families and service offerings.

● Adapting to evolving technologies can require substantial financial investments, distract management and adversely affect the demand for our 

existing products and services. 

● Our products have a lengthy sales cycle that could adversely affect our revenues.

● We  may  fail  to  attract  and  retain  highly  skilled  IT  professionals  and  we  may  not  have  the  necessary  resources  to  properly  staff  projects  and 

competition for such professionals.

● Our existing customers may not be satisfied with our solutions and services and might not make subsequent purchases from us. 

● If we fail to meet our customers’ performance expectations, our reputation may be harmed, causing us to lose customers or exposing us to legal 

liability. 

● Our  customers  may  terminate  contracted  projects  or  choose  not  to  retain  us  for  additional  projects,  our  revenues  and  profitability  may  be 

negatively affected. 

● We enter from time to time into fixed-price contracts that could subject us to losses in the event we fail to properly estimate our costs.

● If  our  technical  support  or  professional  services  are  not  satisfactory  to  our  customers,  they  may  not  renew  their  maintenance  and  support 

agreements or buy future products, which could adversely affect our future results of operations.

● We face intense competition in the markets in which we operate. This competition could adversely affect our business, results of operations and 

financial condition.

3

● Other unfavorable national and global economic conditions could adversely affect our business, operating results and financial condition. 

● We are exposed to economic and market conditions that impact the communications industry. 

● As some of our revenues are derived from the Israeli government sector, a reduction of government spending in Israel on IT services may reduce 

our revenues and profitability; and any delay in the annual budget approval process may negatively impact our cash flows. 

● The increasing amount of identifiable intangible assets and goodwill recorded on our balance sheet may lead to significant impairment charges 

in the future.

● If we fail to manage our growth, our business could be disrupted and our profitability will likely decline. 

● We have a history of quarterly fluctuations in our results of operations and expect these fluctuations to continue.

● We derive a significant portion of our revenues from independent distributors who are under no obligation to purchase our products and the loss 

of such independent distributors could adversely affect our business, results of operations and financial condition.

● Changes in the ratio of our revenues generated from different revenue elements may adversely affect our gross profit margins. 

● Our success depends in part upon the senior members of our management and research and development teams, and our inability to attract and 

retain them or attract suitable replacements could have a negative effect on our ability to operate our business. 

● We  may  encounter  difficulties  with  our  international  operations  and  sales  that  could  adversely  affect  our  business,  results  of  operations  and 

financial condition. 

● Our international operations expose us to risks associated with fluctuations in currency exchange rates that could adversely affect our business. 

● Breaches of network or information technology security, natural disasters or terrorist attacks could have an adverse effect on our business.

● Regulation of the internet and telecommunications, privacy and data security may adversely affect sales of our products and result in increased 

compliance costs.

● Errors or defects in our software solutions could inevitably arise and would harm our profitability and our reputation with customers, and could 

even give rise to claims against us.

● Third parties have in the past, and may in the future, claim that we infringe upon their intellectual property rights and such claims could harm 

our business. 

● Although we apply measures to protect our intellectual property rights and our source code, there can be no assurance that the measures that we 

employ to do so will be successful.

● Our customers and we rely on technology and intellectual property of third-parties, the loss of which could limit the functionality of our products 

and disrupt our business.

● We could be required to provide the source code of our products to our customers.

4

● Some of our services and technologies may use “open source” software, which may restrict how we use or distribute our services or require that 

we release the source code of certain products subject to those licenses.

● Any  unauthorized,  and  potentially  improper,  actions  of  our  personnel  could  adversely  affect  our  business,  operating  results  and  financial 

condition.

● Under  applicable  employment  laws,  we  may  not  be  able  to  enforce  covenants  not  to  compete  and  therefore  may  be  unable  to  prevent  our 

competitors from benefiting from the expertise of some of our former employees.

● Our  business  may  be  materially  affected  by  changes  to  fiscal  and  tax  policies.  Potentially  negative  or  unexpected  tax  consequences  of  these 

policies, or the uncertainty surrounding their potential effects, could adversely affect our results of operations and share price.

● Certain  of  our  credit  facility  agreements  with  banks  and  other  financial  institutions  are  subject  to  a  number  of  restrictive  covenants  that,  if 

breached, could result in acceleration of our obligation to repay our debt. 

● Increasing  scrutiny  and  changing  expectations  from  investors,  lenders,  customers  and  other  market  participants  with  respect  to  our 

Environmental, Social and Governance, or ESG, policies may impose additional costs on us or expose us to additional risks.

● If we are unable to maintain effective internal control over financial reporting in accordance with Sections 302 and 404(a) of the Sarbanes-Oxley 

Act of 2002, the reliability of our financial statements may be questioned and our share price may suffer.

Risk Related to Our Ordinary Shares 

● Our Ordinary Shares are traded on more than one market and this may result in price variations.

● There  is  relatively  limited  trading  volume  for  our  shares,  which  reduces  liquidity  for  our  shareholders,  and  may  cause  the  share  price  to  be 

volatile, all of which may lead to losses by investors.

● We are a foreign private issuer under the rules and regulations of the SEC and are therefore exempt from a number of rules under the Exchange 
Act and are permitted to file less information with the SEC than a domestic U.S. reporting company, which reduces the level and amount of 
disclosure that you receive. 

● Our  controlling  shareholder,  Formula  Systems  (1985)  Ltd.,  beneficially  owns  approximately  45.53%  of  our  outstanding  Ordinary  Shares  and 
therefore has a  controlling  influence  over matters  requiring shareholder approval, which  could delay or prevent a change of control  that may 
benefit our public shareholders. 

● Our U.S.  shareholders may suffer adverse tax  consequences  if  we  are classified as  a  passive  foreign  investment company  or  as a  “controlled 

foreign corporation.”

Risks Related to Our Location in Israel 

● Political, economic and military instability in Israel may disrupt our operations and negatively affect our business condition, harm our results of 

operations and adversely affect our share price. 

● Our results of operations may be adversely affected by the obligation of our personnel to perform military service.

● We currently have the ability to benefit from certain government tax benefits, which may be cancelled or reduced in the future. 

5

● Service and enforcement of legal process on us and our directors and officers may be difficult to obtain.

● Provisions of Israeli law may delay, prevent or make difficult an acquisition of us, which could prevent a change of control and therefore depress 

the price of our shares. 

● The rights and responsibilities of our shareholders are governed by Israeli law and differ in some respects from the rights and responsibilities of 

shareholders under U.S. law.

Risks Related to Our Business and Our Industry 

The  ongoing  COVID-19  pandemic,  including  the  resulting  global  economic  uncertainty  and  measures  taken  in  response  to  the  pandemic,  could 
materially impact our business and future results of operations and financial condition.

The COVID-19 pandemic has disrupted the economy and put unprecedented strains on governments, IT systems, businesses and individuals around the 
world. The pandemic has resulted in authorities implementing numerous measures to try  to contain the COVID-19 pandemic, such as travel bans and 
restrictions, quarantines, shelter in place or total lock-down orders, and business limitations and shutdowns. Such measures have significantly contributed 
to  rising  unemployment  and  negatively  impacted  consumer  and  business  spending.  The  extent  to  which  COVID-19  impacts  our  financial  results  will 
depend on future developments, which are highly uncertain and cannot be predicted, including new information that may emerge concerning the severity 
of  COVID-19  and  the  actions  taken  by  governments  to  curtail  or  treat  its  impact,  including  vaccination  policies,  shelter  in  place  directives,  business 
limitations  and  shutdowns,  travel  bans  and  restrictions,  loan  payment  deferrals  (whether  government-mandated  or  voluntary),  moratoriums  on  debt 
collection activities and other actions, which, if imposed or extended, may impact the economies in which we now or in the future operates in. Adverse 
market conditions resulting from the spread of COVID-19 could materially adversely affect our business and the value of our shares.

Further, the COVID-19 pandemic has resulted in our employees and those of many of our customers working from home and conducting work via the 
internet, and if the network and infrastructure of internet providers becomes overburdened by increased usage or is otherwise unreliable or unavailable, 
our  employees’  and  our  customers’  employees’  access  to  the  internet  to  conduct  business  could  be  negatively  impacted.  Limitations  on  access  or 
disruptions to services or goods provided by or to some of our suppliers upon which our platforms and business operations rely could interrupt our ability 
to provide our platforms, decrease the productivity of our workforce and significantly harm our business operations, financial  condition and results of 
operations. In addition, our technology platforms and the other systems or networks used in our business may experience an increase in attempted cyber-
attacks,  targeted  intrusions,  ransomware  and  phishing  campaigns  seeking  to  take  advantage  of  shifts  to  employees  working  remotely  using  their 
household or personal internet networks as a result of the COVID-19 pandemic. The success of any of these unauthorized attempts could substantially 
impact our technology  platforms,  the proprietary  and  other confidential data  contained  therein or otherwise stored  or processed in our operations, and 
ultimately our business. Any actual or perceived security incident also may cause us to incur increased expenses to improve our security controls and to 
remediate security vulnerabilities. Additionally, we may experience an increased volume of unanticipated customer requests for support (resulting in an 
increased volume of calls to our customer support and operations centers) and regulatory requests for information and support or additional regulatory 
requirements, which could require additional resources and costs to address.

The spread of COVID-19 has caused us to modify our business practices to help minimize the risk of the pandemic to our employees, our partners and 
customers, and the communities in which we participate, which could negatively impact our business. In response to the COVID-19 pandemic, we have 
enabled  our  employees  to  work  remotely,  implemented  travel  restrictions  for  all  non-essential  business  and  shifted  company  events  to  virtual-only 
experiences, and we may deem it advisable to similarly alter, postpone or cancel additional events in the future. There is no certainty that the measures we 
have  taken  will  be  sufficient  to  mitigate  the  risks  posed  by  the  pandemic.  If  the  COVID-19  pandemic  worsens,  especially  in  regions  where  we  have 
offices, our business activities originating from affected areas could be adversely affected. Disruptive activities could include additional business closures 
in impacted areas, further restrictions on our employees’ and service providers’ ability to travel, impacts to productivity if our employees or their family 
members experience health issues and potential delays in hiring and onboarding of new employees. We may take further actions that alter our business 
operations  as  may  be  required  by  local,  provincial,  state  or  federal  authorities  or  that  we  determine  are  in  the  best  interests  of  our  employees.  Such 
measures could negatively affect our sales and marketing efforts, sales cycles, employee productivity or customer retention, any of which could harm our 
financial condition and business operations.

6

Additionally, diversion of management focus to address the impacts of the COVID-19 pandemic could potentially disrupt our operating plans. The extent 
and  continued  impact  of  the  COVID-19  pandemic  on  our  business  will  depend  on  certain  developments,  including:  the  duration  and  spread  of  the 
outbreak; government responses to the pandemic; the impact on our customers and our sales cycles; the impact on customer, industry or employee events; 
and the effect on our partners, merchants and their customers, third-party service providers, customers and supply chains, all of which are uncertain and 
cannot be predicted. Because of our largely subscription-based business model, the effect of the COVID-19 pandemic may not be fully reflected in our 
results of operations and overall financial condition until future periods, if at all.

To the extent that the COVID-19 pandemic adversely affects our business and financial results, it may also have the effect of heightening many of the 
other risks described in this “Risk Factors” section.

Our  business  depends  on  our  current  and  prospective  customers’  ability  and  willingness  to  invest  money  in  IT  systems  and  services,  which  in  turn  is 
dependent upon their overall economic health. Negative economic conditions in the global economy or certain regions especially in the United States and 
Israel, including conditions resulting from financial and credit market fluctuations, could cause a decrease in corporate spending on products and services 
that we sell. Wide-spread viruses and epidemics like the recent novel coronavirus outbreak, could also negatively affect our customers’ spending on our 
products and services. In 2020, 48% of our revenues were generated from North America, 40% of our revenues generated from Israel, and 12% from the 
rest of the world. Negative economic conditions may cause customers in general to reduce their IT spending. Customers may delay or cancel projects, 
choose  to  focus  on  in-house  development  efforts  or  seek  to  lower  their  costs  by  renegotiating  maintenance  and  support  agreements.  Additionally, 
customers may be more likely to make late payments in worsening economic conditions, which could require us to increase our collection efforts and 
require  us  to  incur  additional  associated  costs  to  collect  expected  revenues.  To  the  extent  purchases  of  licenses  for  our  software  are  perceived  by 
customers and potential customers to be discretionary, our revenues may be disproportionately affected by delays or reductions in general IT spending. 
The extent to which COVID-19 impacts our business will depend on future developments, which are highly uncertain and cannot be predicted, including 
new information which may emerge concerning the severity of COVID-19 and the actions to contain COVID-19 or treat its impact, among others.

The implementation of our M&A growth strategy, which requires the integration of our multiple acquired companies and their respective businesses, 
operations and employees with our own, involves significant risks, and the failure to integrate successfully may adversely affect our future results.

In the past decade we have completed more than 25 acquisitions. Most recently, during 2020, we acquired both Aptonet Inc and Stockell Information 
Systems, Inc together with two small acquisitions. These acquisitions are part of our integrated M&A growth strategy, which is centered on three key 
factors: growing our customer base, expanding geographically and adding complementary solutions and services to our portfolio— all while we seek to 
ensure our continued high quality of services and product delivery. Any failure to successfully integrate the business, operations and employees of our 
acquired companies, or to otherwise realize the anticipated benefits of these acquisitions, could harm our results of operations. Our ability to realize these 
benefits  will  depend  on  the  timely  integration  and  consolidation  of  organizations,  operations,  facilities,  procedures,  policies  and  technologies,  and  the 
harmonization of differences in the business cultures between these companies and their personnel. Integration of these businesses will be complex and 
time consuming, will involve additional expense and could disrupt our business and divert management’s attention from ongoing business concerns. The 
challenges involved in integrating Aptonet inc, Stockell Information Systems, Inc and other former acquisitions include:

● Preserving customer, supplier and other important relationships

● Integrating complex, core products and services that we acquire with our existing products and services

● Integrating financial forecasting and controls, procedures and reporting cycles

● Combining and integrating information technology, or IT, systems

7

● Integrating employees and related HR systems and benefits, maintaining employee morale and retaining key employees

● Potential confusion that we may have in our dealings with customers and prospective customers as to the products we are offering to them and 

potential overlap among those products

The benefits we expect to realize from these acquisitions are, necessarily, based on projections and assumptions about the combined businesses of our 
company,  and  assume,  among  other  things,  the  successful  integration  of  these  acquired  entities  into  our  business  and  operations.  Our  projections  and 
assumptions concerning our acquisitions may be inaccurate, however, and we may not successfully integrate the acquired companies and our operations 
in  a  timely  manner,  or  at  all.  We  may  also  be  exposed  to  unexpected  contingencies  or  liabilities  of  the  acquired  companies.  If  we  do  not  realize  the 
anticipated benefits of these transactions, our growth strategy and future profitability could be adversely affected.

We may encounter difficulties in realizing the potential financial or strategic benefits of recent business acquisitions. We expect to make additional 
acquisitions in the future that could disrupt our operations and harm our operating results.

A  significant  part  of  our  business  strategy  is  to  pursue  acquisitions  and  other  initiatives  based  on  strategy  centered  on  three  key  factors:  growing  our 
customer base, expanding geographically and adding complementary solutions to our portfolio— all while we seek to ensure our continued high quality 
of services and product delivery. In the past five years we made numerous acquisitions.

Mergers and acquisitions of companies are inherently risky and subject to many factors outside of our control and no assurance can be given that our 
future acquisitions will be successful and will not adversely affect our business, operating results, or financial condition. In the future, we may seek to 
acquire or make strategic investments in complementary businesses, technologies, services or products, or enter into strategic partnerships or alliances 
with third parties in order to expand our business. Failure to manage and successfully integrate such acquisitions could materially harm our business and 
operating  results.  Prior  acquisitions  have  resulted  in  a  wide  range  of  outcomes,  from  successful  introduction  of  new  products  technologies  and 
professional services to a failure to do so. Even when an acquired company has previously developed and marketed products, there can be no assurance 
that new product enhancements will be made in a timely manner or that pre-acquisition due diligence will have identified all possible issues that might 
arise with respect to such products. If we acquire other businesses, we may face difficulties, including:

● Difficulties in integrating the operations, systems, technologies, products, and personnel of the acquired businesses or enterprises;

● Diversion of management’s attention from normal daily operations of the business and the challenges of managing larger and more widespread 

operations resulting from acquisitions;

● Integrating financial forecasting and controls, procedures and reporting cycles;

● Potential difficulties in completing projects associated with in-process research and development;

● Difficulties  in entering markets in which we  have no or limited  direct prior experience and where competitors in such markets have stronger 

market positions;

● Insufficient revenue to offset increased expenses associated with acquisitions; and

● The potential loss of key employees, customers, distributors, vendors and other business partners of the companies we acquire following and 

continuing after announcement of acquisition plans.

We  are  dependent  on  a  limited  number  of  core  product  families  and  services  and  a  decrease  in  revenues  from  these  products  and  services  would 
adversely affect our business, results of operations and financial condition; our future success will be largely dependent on the acceptance of future 
releases  of  our  core  product  families  and  service  offerings  and  if  we  are  unsuccessful  with  these  efforts,  our  business,  results  of  operations  and 
financial condition will be adversely affected. 

We  derive  a  significant  portion  of  our  revenues  from  sales  of  application  and  integration  platforms  and  vertical  software  solutions  and  from  related 
professional  services,  software  maintenance  and  technical  support  as  well  as  from  other  IT  professional  services,  which  include  IT  consulting  and 
outsourcing services. Our future growth depends heavily on our ability to effectively develop and sell new products developed by us or acquired from 
third parties as well as add new features to existing products and new software service offerings. A decrease in revenues from our principal products and 
services would adversely affect our business, results of operations and financial condition. 

Our future success  depends  in  part  on  the continued  acceptance  of  our  application  platforms  and  integration  products  primarily under  our Magic xpa, 
Magic xpi, AppBuilder Magic xpc, FactoryEye and Magic SmartUX brands and our vertical packaged software solutions, primarily Clicks, Leap™, the 
Hermes solution and HR Pulse. The continued acceptance of these platforms and software solutions will be dependent in part on the continued acceptance 
and growth of the cloud market, including rich internet applications, or RIAs, mobile and software as a service, or SaaS, for which certain of them are 
particularly  useful  and  advantageous.  We  will  need  to  continue  to  enhance  our  products  to  meet  evolving  requirements  and  if  new  versions  of  such 
products are not accepted, our business, results of operations and financial condition may be adversely affected.

8

Rapid technological changes may adversely affect the market acceptance of our products and services, and our business, results of operations and 
financial condition could be adversely affected. 

We compete in a market that is characterized by rapid technological changes. Other companies are also seeking to offer integration solutions, low-code 
development  solutions,  enterprise  mobility  solutions,  internet-related  solutions,  such  as  cloud  computing,  and  complementary  services  to  generate 
growth. These companies may develop technological or business model innovations or offer services in the markets that we seek to address that are, or 
are perceived to be, equivalent or superior to our software solutions and services. In addition, our customers’ business models may change in ways that 
we do not anticipate and these changes could reduce or eliminate our customers’ needs for our products and services. Our operating results depend on our 
ability to adapt to market changes and develop and introduce new products and services into existing and emerging markets.

The introduction of new technologies and devices could render existing products and services obsolete and unmarketable and could exert price pressures 
on our products and services. Our future success will depend upon our ability to address the increasingly sophisticated needs of our customers by:

● Supporting existing and emerging hardware, software, databases and networking platforms; and

● Developing  and  introducing  new  and  enhanced  software  development  technology  and  applications  that  keeps  pace  with  such  technological 

developments, emerging new product markets and changing customer requirements.

Adapting  to  evolving  technologies  can  require  substantial  financial  investments,  distract  management  and  adversely  affect  the  demand  for  our 
existing products and services. 

Because our solutions are complex and require rigorous testing, development cycles can be lengthy, taking us up to two years to develop and introduce 
new, enhanced or modified solutions. Moreover, development projects can be technically challenging and expensive. The nature of these development 
cycles  may  cause  us  to  experience  delays  between  the  time  we  incur  expenses  associated  with  research  and  development  and  the  time  we  generate 
revenues, if any, from such expenses. In addition, adapting to evolving technologies may require us to invest a significant amount of resources, time and 
attention into the development, integration, support and marketing of those technologies. The acceptance and growth of cloud computing and enterprise 
mobility  are  examples  of  rapidly  changing  technologies,  which  we  have  adapted  into  our  products,  packaged  software  solution  and  software  service 
offerings.  This  required  us  to  make  a  substantial  financial  investment  to  develop  and  implement  cloud  computing  and  enterprise  mobility  into  our 
software solution models and has required significant attention from our management to refine our business strategies to include the delivery of these 
solutions.  As  the  market  continues  to  adopt  these  new  technologies,  we  expect  to  continue  to  make  substantial  investments  in  our  software  solutions, 
system integrations and professional services related to these changing technologies.  Even if we succeed in adapting to a new technology by developing 
attractive  products  and  services  and  successfully  bringing  them  to  market,  there  is  no  assurance  that  the  new  product  or  service  will  have  a  positive 
impact on our financial performance and could even result in lower revenue, lower margins and higher costs and therefore could negatively impact our 
financial  performance.  If  release  dates  of  any  future  products  or  enhancements  are  delayed  our  business,  financial  condition  and  results  of  operations 
could be adversely affected.

Our products have a lengthy sales cycle that could adversely affect our revenues.

The typical sales cycle for our solutions and services is lengthy and unpredictable, sometimes requires pre-purchase evaluation by a significant number of 
persons  in  our  customers’  organizations,  and  often  involves  a  significant  operational  decision  by  our  customers  as  they  typically  use  our  software 
solutions and services to develop and deploy as well as to integrate applications that are critical to their businesses. Our sales efforts involve educating 
our  customers  and  consultants  about  the  use  and  benefits  of  our  solutions,  including  the  technical  capabilities  of  our  solutions  and  the  efficiencies 
achievable  by  organizations  deploying  our  solutions.  Because  of  the  long  approval  process  that  typically  accompanies  strategic  initiatives  or  capital 
expenditures  by  companies,  our  sales  process  is  often  delayed,  with  little  or  no  control  over  any  delays  encountered  by  us.  Our  sales  cycle,  which 
generally ranges from three to twelve months, can be further extended for sales made through third party distributors. We spend substantial time, effort 
and money in our sales efforts without any assurance that such efforts will produce any sales.

9

If we fail to attract and retain highly skilled IT professionals, we may not have the necessary resources to properly staff projects and competition for 
such professionals may adversely affect our business, results of operations and financial condition.

Our  success  depends  largely  on  the  contributions  of  our  employees  and  our  ability  to  attract  and  retain  qualified  personnel,  including  technology, 
consulting, engineering, marketing and management professionals and upon our ability to attract and retain qualified computer professionals to serve as 
temporary  IT  personnel.  Competition  for  the  limited  number  of  qualified  professionals  with  a  working  knowledge  of  certain  sophisticated  computer 
languages is intense.  We compete for technical personnel with other providers of technical IT consulting and outsourcing services, systems integrators, 
providers of outsourcing services, computer systems consultants, customers and, to a lesser extent, temporary personnel agencies, and competition may 
be  amplified  by  evolving  restrictions  on  immigration,  travel,  or  availability  of  visas  for  skilled  technology  workers.  A  shortage  of,  and  significant 
competition for software professionals with the skills and experience necessary to perform the required services, may require us to forego projects for 
lack  of  resources  and  may  adversely  affect  our  business,  results  of  operations  and  financial  condition.  In  addition,  our  ability  to  maintain  and  renew 
existing engagements and obtain new business for our contract IT professional services operations depends, in large part, on our ability to hire and retain 
technical personnel with the IT skills that keep pace with continuing changes in software evolution, industry standards and technologies, and customer 
preferences. Demand for qualified professionals conversant with certain technologies may exceed supply as new and additional skills are required to keep 
pace with evolving computer technology or as competition for technical personnel increases. Increasing demand for qualified personnel could also result 
in increased expenses to hire and retain qualified technical personnel and could adversely affect our profit margins

If  we  fail  to  meet  our  customers’  performance  expectations,  our  reputation  may  be  harmed,  causing  us  to  lose  customers  or  exposing  us  to  legal 
liability. 

We depend heavily on repeat software and service revenues from our base of existing customers. Two of our customers accounted for 15.8% and 19.0% 
of our revenues in the years ended December 31, 2019 and 2020, respectively and five of our customers accounted for 23.3% and 26.0% of our revenues 
in the years ended December 31, 2019 and 2020, respectively. If our existing customers are not satisfied with our solutions and services, they may not 
enter into new project contracts with us or continue using our services. A significant decline in our revenue stream from existing customers, including due 
to termination of agreement(s), would have a material adverse effect on our business, results of operations and financial condition.

Our ability to attract and retain customers depends to a large extent on our relationships with our customers and our reputation for high quality solutions, 
professional services and integrity. As a result, if a customer is not satisfied with our services or solutions, including those of subcontractors we engage, 
our  reputation  may  be  damaged.  Our  failure  to  meet  these  goals  or  a  customer’s  expectations  may  result  in  a  less  profitable  or  an  unprofitable 
engagement. Moreover, if we fail to meet our customers’ expectations, we may lose customers and be subject to legal liability, particularly if such failure 
adversely affects our customers’ businesses.

In addition, a portion of our projects may be considered critical to the operations of our customers’ businesses. Our exposure to legal liability may be 
increased  in  the  case  of  contracts  in  which  we  become  more  involved  in  our  customers’  operations.  While  we  typically  strive  to  include  provisions 
designed to limit our exposure to legal claims relating to our services and the solutions we develop, these provisions may not adequately protect us or 
may not be enforceable in all cases. The general liability insurance coverage that we maintain, including coverage for errors and omissions, is subject to 
important exclusions and limitations. We cannot be certain that this coverage will continue to be available on reasonable terms or will be available in 
sufficient amounts to cover one or more large claims, or that the insurer will not disclaim coverage as to any future claim. A successful assertion of one or 
more  large  claims  against  us  that  exceeds  our  available  insurance  coverage  or  changes  in  our  insurance  policies,  including  premium  increases  or  the 
imposition of large deductible or co-insurance requirements, could adversely affect our profitability.

If  our  customers  terminate  contracted  projects  or  choose  not  to  retain  us  for  additional  projects,  our  revenues  and  profitability  may  be  negatively 
affected. 

Our IT professional services customers typically retain us on a non-exclusive basis. Many of our customer contracts, including those that are on a fixed 
price  and  timeframe  basis,  can  be  terminated  by  the  customer  with  or  without  cause  upon  90  days’  notice  or  less,  and  generally  without  termination-
related penalties. Additionally, our contracts with customers are typically limited to discrete projects without any commitment to a specific volume of 
business  or  future  work  and  may  involve  multiple  stages.  Furthermore,  the  increased  breadth  of  our  service  offerings  may  result  in  larger  and  more 
complex  projects  for  our  customers  that  require  us  to  devote  resources  to  more  thoroughly  understand  their  operations.  Despite  these  efforts,  our 
customers  may  choose  not  to  retain  us  for  additional  stages  or  may  cancel  or  delay  planned  or  existing  engagements  due  to  any  number  of  factors, 
including:

● a customer’s financial difficulties;

● a change in a customer’s strategic priorities;

10

● a customer’s demand for price reductions; and

● a decision by a customer to utilize its in-house IT capacity or work with our competitors.

These potential terminations, cancellations or delays in planned or existing engagements could make it difficult for us to use our personnel efficiently and 
may negatively affect our revenues and profitability.

We enter from time to time into fixed-price contracts that could subject us to losses in the event we fail to properly estimate our costs.

We  enter  from  time  to  time  into  firm fixed-price contracts  where  our  delivery  requirements  sometimes  span  more  than  one  year.  If  our  initial  cost 
estimates are incorrect, it may cause losses on these contracts. Because many of these contracts involve new technologies and applications, unforeseen 
events, such as technological difficulties and other cost overruns, can result in the contract pricing becoming less favorable or even unprofitable to us and 
have an adverse impact on our financial results.

Similarly, delays in implementation projects (whether fixed price or not) may affect our revenue and cause our operating results to vary widely. Payment 
terms are generally based on periodic payments or on the achievement of milestones. Any delays in payment or in the achievement of milestones may 
have a material adverse effect on our results of operations, financial position or cash flows.

For non-fixed price contracts, we generally provide our customers with up-front estimates regarding the duration, budget and costs associated with the 
implementation  of  our  services.  However,  we  may  not  meet  those  upfront  estimates  and/or  the  expectations  of  our  customers,  which  could  lead  to  a 
dispute with a client.

If our technical support or professional services are not satisfactory to our customers, they may not renew their maintenance and support agreements 
or buy future products, which could adversely affect our future results of operations.

Our business relies on our customers’ satisfaction with the technical support and professional services we provide to support our products. If we fail to 
provide technical support services that are responsive, satisfy our customers’ expectations and resolve issues that they encounter with our products and 
services, then they may elect not to purchase or renew annual maintenance and support contracts and they may choose not to purchase additional products 
and services from us. Accordingly, our failure to provide satisfactory technical support or professional services could lead our customers not to renew 
their agreements with us or renew on terms less favorable to us, and therefore have a material and adverse effect on our business and results of operations.

We  face  intense  competition  in  the  markets  in  which  we  operate.  This  competition  could  adversely  affect  our  business,  results  of  operations  and 
financial condition.

We compete with other companies in the areas of application development platforms, business integration and business process management, or BPM, 
tools,  and  in  the  applications,  mobile  solutions,  vertical  solutions  and  professional  services  markets  in  which  we  operate.  The  growth  of  the  cloud 
computing market has increased the competition in these areas. We expect that such competition will continue to increase in the future with respect to our 
technology, applications and professional services that we currently offer and applications, and with respect to our services that we and other vendors are 
developing. Increased competition, direct and indirect, could adversely affect our business, financial condition and results of operations.

11

As  we  also  compete  with  other  companies  in  the  technical  IT  consulting  and  outsourcing  services  industry,  this  industry  is  highly  competitive  and 
fragmented and has low entry barriers. We compete for potential customers with providers of outsourcing services, systems integrators, computer systems 
consultants, other providers of technical IT consulting services and, to a lesser extent, temporary personnel agencies. We expect competition to increase, 
and we may not be able to remain competitive.

Some  of  our  existing  and  potential  competitors  are  larger  companies,  have  substantially  greater  resources  than  us,  including  financial,  technological, 
marketing, skilled human resources and distribution capabilities, and enjoy greater market recognition than us. We may not be able to differentiate our 
products and services from those of our competitors, offer our products as part of integrated systems or solutions to the same extent as our competitors, or 
successfully  develop  or  introduce  new  products  that  are  more  cost-effective,  or  offer  better  performance  than  our  competitors.  Failure  to  do  so  could 
adversely affect our business, financial condition and results of operations.

Other unfavorable national and global economic conditions could adversely affect our business, operating results and financial condition. 

During  periods  of  slowing  economic  activity,  our  customers  may  reduce  their  demand  for  our  products,  technology  and  professional  services,  which 
would  reduce  our  sales,  and  our  business,  operating  results  and  financial  condition  may  be  adversely  affected.  Economic  challenges  may  develop, 
including threatened sovereign defaults, credit downgrades, restricted credit for businesses and consumers and potentially falling demand for a variety of 
products and services. These developments, or the perception that any of them could occur, could result in longer sales cycles, slower adoption of new 
technologies and increased price competition for our products and services. We could also be exposed to credit risk and payment delinquencies on our 
accounts receivable, which are not covered by collateral. In particular, there is currently significant uncertainty about the future relationship between the 
U.S. and various other countries, with respect to trade policies, treaties, government regulations, and tariffs. For example, the recent imposition of tariffs 
and/or  changes  in  tariffs  on  various  products  by  the  U.S.  and  other  countries,  including  China  and  Canada,  have  introduced  greater  uncertainty  with 
respect to trade policies and government regulations affecting trade between the U.S. and other countries, and new and/or increased tariffs have subjected, 
and may in the future subject, us to additional costs and expenditure of resources. Major developments in trade relations, including the imposition of new 
or increased tariffs by the  U.S. and/or other countries, and any emerging nationalist trends in specific countries could alter the trade environment and 
consumer purchasing behavior which, in turn, could have a material effect on our financial condition and results of operations. While the U.S. and China 
recently signed a “phase one” trade deal on January 15, 2020 to reduce planned increases to tariffs, concerns over the stability of bilateral trade relations 
remain. In addition, the UK’s exit from the European Union on January 31, 2020, known as Brexit, and the ongoing negotiations of the future trading 
relationship between the UK and the European Union during the transition period set to end December 31, 2020 have yet to provide clarity on what the 
outcome will be for the UK or Europe. Changes related to Brexit could subject us to heightened risks in that region, including disruptions to trade and 
free  movement  of  goods,  services  and  people  to  and  from  the  UK,  disruptions  to  the  workforce  of  our  business  partners,  increased  foreign  exchange 
volatility  with  respect  to  the  British  pound  and  additional  legal,  political  and  economic  uncertainty.  If  these  actions  impacting  our  international 
distribution  and  sales  channels  result  in  increased  costs  for  us  or  our  international  partners,  such  changes  could  result  in  higher  costs  to  us,  adversely 
affecting our operations, particularly as we expand our international presence.

If global economic and market conditions, or economic conditions in the United States, Europe or Asia or other key markets, remain uncertain or weaken, 
our business, operating results and financial condition may be adversely affected.

We are exposed to economic and market conditions that impact the communications industry. 

We provide packaged software and software services to service providers in the telecom industry, and our business may therefore be highly dependent 
upon  conditions  in  that  industry.  Developments  in  the  telecom  industry,  such  as  the  impact  of  global  economic  conditions,  industry  consolidation, 
emergence of  new  competitors,  commoditization  of  voice, video and data services and changes in the  regulatory  environment, at times have had,  and 
could continue to have, a material adverse effect on our existing or potential customers. In the past, these conditions reduced the high growth rates that 
the communications industry had previously experienced and caused the market value, financial results and prospects and capital spending levels of many 
telecom  companies  to  decline  or  degrade.  Industry  consolidation  involving  our  customers  may  place  us  at  risk  of  losing  business  to  the  incumbent 
provider  to  one  of  the  parties  to  the  consolidation  or  to  new  competitors.  During  previous  economic  downturns,  the  telecom  industry  experienced 
significant financial pressures that caused many in the industry to cut expenses and limit investment in capital intensive projects and, in some cases, led to 
restructurings and bankruptcies. Continuing uncertainty as to economic recovery in recent years may have adverse consequences for our customers and 
our business.

12

Downturns  in  the  business  climate  for  telecom  companies  have  previously  resulted  in  slower  customer  buying  decisions  and  price  pressures  that 
adversely  affected  our  ability  to  generate  revenue.  Adverse  market  conditions  may  have  a  negative  impact  on  our  business  by  decreasing  our  new 
customer engagements and the size of initial spending commitments under those engagements, as well as decreasing the level of discretionary spending 
by existing customers. In addition, a slowdown in buying decisions may extend our sales cycle period and may limit our ability to forecast our flow of 
new contracts. If such adverse business conditions arise in the future, our business may be harmed.

As some of our revenues are derived from the Israeli government sector, a reduction of government spending in Israel on IT services may reduce our 
revenues and profitability; and any delay in the annual budget approval process may negatively impact our cash flows. 

We perform work for a wide range of Israeli governmental agencies and related subcontractors. Any reduction in total Israeli government spending for 
political or economic reasons (such as in the case of COVID-19) may reduce our revenues and profitability. In addition, the Government of Israel has 
experienced significant delays in the approval of its annual budget in recent years. Such delays in the future could negatively affect our cash flows by 
delaying the receipt of payments from the government of Israel for services performed.

The increasing amount of identifiable intangible assets and goodwill recorded on our balance sheet may lead to significant impairment charges in the 
future.

The amount of goodwill and identifiable intangible assets on our consolidated balance sheet has increased significantly from approximately $88 million 
as of December 31, 2014 to $189 million as of December 31, 2020 because of our acquisitions and may increase further following future acquisitions. We 
regularly review our long-lived assets, including identifiable intangible assets and goodwill, for impairment. Goodwill and indefinite life intangible assets 
are subject to impairment review at least annually. Other long-lived assets are reviewed when there is an indication that impairment may have occurred. 
Impairment testing under U.S. GAAP, subject to downturns in our operating results and financial condition, may lead to impairment charges in the future. 
Any significant impairment charges could have a material adverse effect on our results of operations.

If we fail to manage our growth, our business could be disrupted and our profitability will likely decline. 

We have experienced rapid growth during recent years, through both acquisitions and organically. The number of our employees over the last five years 
increased from 1,181 as of December 31, 2014 to 3,039 as of December 31, 2020 and may increase further as we aim to enhance our businesses. This 
increase may significantly strain our management and other operational and financial resources. In particular, continued headcount growth increases the 
integration challenges involved in:

● Recruiting, training and retaining skilled technical, marketing and management personnel;

● Maintaining high quality standards;

● Preserving our corporate culture, values and entrepreneurial environment;

● Developing and improving our internal administrative infrastructure, particularly our financial, operational, communications and other internal 

controls; and

● Maintaining high levels of customer satisfaction;

The  rapid  execution  necessary  to  exploit  the  market  for  our  business  model  requires  an  effective  planning  and  management  process.  Our  systems, 
procedures or controls may not be adequate to support the growth in our operations, and our management may not be able to achieve the rapid execution 
necessary to exploit the market for our business model. Our future operating results will also depend on our ability to expand our development, sales and 
marketing organizations. If we are unable to manage growth effectively, our profitability will likely decline.

13

We derive a significant portion of our revenues from independent distributors who are under no obligation to purchase our products and the loss of 
such independent distributors could adversely affect our business, results of operations and financial condition.

We sell our products and packaged software solutions through our own direct sales representatives and offices, as well as through third parties that in the 
case of our development platforms (Magic xpa, AppBuilder and Magic SmartUX) use our technology to develop and sell solutions to their customers 
(ISVs) and through system integrators. The ISVs then sell the applications they develop on the Magic xpa, AppBuilder or Magic SmartUX application 
platforms to end-users. In some regions, especially in Asia and Asia-Pacific, Central and Eastern Europe, Spain, Italy, South America, Africa and a few 
countries in the Mediterranean area, we also sell our products and packaged software solutions through a broad distribution and sales network, including 
independent  regional  distributers.  We  are  dependent  upon  the  acceptance  of  our  products  by  our  ISVs  and  independent  distributors  and  their  active 
marketing and sales efforts. Typically, our arrangements with our independent distributors do not require them to purchase specified amounts of products 
or prevent them from selling competitive products. Our ISVs may stop using our technology to develop and sell solutions to end-users. Similarly, our 
independent distributors may not continue, or may not give a high priority to, marketing and supporting our products. Our results of operations could be 
adversely affected by a decline in the number of ISVs utilizing our technology and by changes in the financial condition, business, marketing strategies, 
local and global economic conditions, or results of our independent distributors. If any of our distribution relationships are terminated, we may not be 
successful  in  replacing  them  on  a  timely  basis,  or  at  all.  In  addition,  we  will  need  to  develop  new  sales  channels  for  new  products,  and  we  may  not 
succeed in doing so. Any changes in our distribution and sales channels, or our inability to establish effective distribution and sales channels for new 
markets, could adversely impact our ability to sell our products and result in a loss of revenues and profits.

Changes in the ratio of our revenues generated from different revenue elements may adversely affect our gross profit margins. 

We  derive  our  revenues  from  the  sale  of  software  licenses,  related  professional  services,  maintenance  and  technical  support  as  well  as  from  other  IT 
professional services. In recent years the decline in our gross margin was affected by the change in proportion of our revenues generated from the sale of 
each  of  those  elements of our  revenues. Our revenues  from the  sale  of  our  software  licenses,  related  professional  services, maintenance  and technical 
support have higher gross margins than our revenues from IT professional and outsourcing services. Our software licenses revenues also include the sale 
of third-party software licenses, which have a lower gross margin than sales of our proprietary software products. Any increase in the portion of third-
party software license sales out of total license sales will decrease our gross profit margin. If the relative proportion of our revenues from the sale of IT 
professional services continues to increase as a percentage of our total revenues, our gross profit margins may continue to decline in the future.

Our  success  depends  in  part  upon  the  senior  members  of  our  management  and  research  and  development  teams,  and  our  inability  to  attract  and 
retain them or attract suitable replacements could have a negative effect on our ability to operate our business. 

We are dependent on the senior members of our management and research and development teams. We do not maintain key man life insurance for any of 
the senior members of our management and research and development teams. Competition for senior management in our industry is intense, and we may 
not  be  able  to  retain  our  senior  management  personnel  or  attract  and  retain  new  senior  management  personnel  in  the  future.  The  loss  of  one  or  more 
members  of  our  senior  management  and  research  and  development  teams  could  have  a  negative  effect  on  our  ability  to  attract  and  retain  customers, 
execute our business strategy and otherwise operate our business, which could reduce our revenues, increase our expenses and reduce our profitability.

14

We may encounter difficulties with our international operations and sales that could adversely affect our business, results of operations and financial 
condition. 

While  our  principal  executive  offices  are  located  in  Israel,  63%,  62%  and  60%  of  our  sales  in  the  years  ended  December  31,  2018,  2019  and  2020, 
respectively, were generated in other regions and countries including, but not limited to the Americas, Europe, Japan, Asia-Pacific, India, and Africa. Our 
success  in  becoming  a  stronger  competitor  in  the  sale  of  development  application  platforms,  integration  solutions,  packaged  software  solutions  and 
professional services is dependent upon our ability to increase our sales in all our markets. Our efforts to increase our penetration into these markets are 
subject to risks inherent to such markets, including the high cost of doing business in such locations. Our efforts may be costly and they may not result in 
profits, which could adversely affect our business, results of operations and financial condition.

Our  current  international  operation  and  our  plans  to  further  expand  our  international  operations  subjects  us  to  many  risks  inherent  to  international 
business activities, including:

● Limitations and disruptions resulting from the imposition of government controls;

● Compliance with a wide variety of foreign regulatory standards;

● Compliance with the U.S. Foreign Corrupt Practices Act of 1977, as amended, or FCPA, particularly in emerging market countries;

● Import and export license requirements, tariffs, taxes and other trade barriers;

● Political, social and economic instability abroad, terrorist attacks and security concerns in general. For example, our operations in India may be 

adversely affected by future political and other events in the region;

● Trade restrictions;

● Changes in tariffs;

● Increased exposure to fluctuations in foreign currency exchange rates;

● Complexity in our tax planning, and increased exposure to changes in tax regulations in various jurisdictions in which we operate, which could 

adversely affect our operating results and limit our ability to conduct effective tax planning;

● Increased financial accounting and reporting requirements and complexities;

● Weaker protection of intellectual property rights in some countries;

● Greater difficulty in safeguarding intellectual property;

● Increased management, travel, infrastructure and legal compliance costs associated with having multiple international operations;

● Longer payment cycles and difficulties in enforcing contracts and collecting accounts receivable;

● The need to localize our products and licensing programs for international customers;

● Lack of familiarity with and unexpected changes in foreign regulatory requirements;

● The burden of complying with a wide variety of foreign laws and legal standards;

● The potential worsening of the coronavirus outbreak on a global scale, which may cause customers to cancel projects with us, prevent potential 
future  opportunities  for  our  business  and  harm  our  ability  to  maintain  a  healthy  workforce  that  can  implement  our  services  and  solutions 
offerings; and

● Multiple and possibly overlapping tax regimes.

As we continue to expand our business globally, our success will depend, largely, on our ability to anticipate and effectively manage these and other risks 
associated  with  our  international  operations.  Any  of  these  risks  could  harm  our  international  operations  and  reduce  our  international  sales,  adversely 
affecting our business, results of operations, financial condition and growth prospects.

15

Our international operations expose us to risks associated with fluctuations in currency exchange rates that could adversely affect our business. 

Our  financial  statements  are  stated  in  U.S.  dollars,  our  functional  currency.  However,  in  the  years  ended  December  31,  2018,  2019  and  2020, 
approximately 52%, 51% and 52% of our revenues, respectively, were derived from sales outside the United States, particularly, Israel, Europe, Japan 
and  Asia-Pacific,  and  Africa.  We  also  maintain  substantial  non-U.S.  dollar  balances  of  assets,  including  cash  and  accounts  receivable,  and  liabilities, 
including  accounts  payable  and  debts  to  banks  and  financial  institutions.  Similarly,  a  significant  portion  of  our  expenses,  primarily  salaries,  related 
personnel expenses, subcontractors expenses, interest expenses and the leases of our offices and related administrative expenses, were incurred outside 
the  United  States.  Therefore,  fluctuations  in  the  value  of  the  currencies  in  which  we  do  business  relative  to  the  U.S.  dollar,  primarily  NIS,  euros  and 
Japanese yen, may adversely affect our business, results of operations and financial condition, by decreasing the U.S. dollar value of assets held in other 
currencies and increasing the U.S. dollar amount of liabilities payable in other currencies, or by decreasing the U.S. dollar value of our revenues in other 
currencies  and  increasing  the  U.S.  dollar  amount  of  our  expenses  in  other  currencies.  Even  if  we  use  derivatives  or  engage  in  any  currency-hedging 
transactions intended to reduce the effect of fluctuations of foreign currency exchange rates on our financial position and results of operations, there can 
be no assurance that any such hedging transactions will materially reduce the effect of fluctuation in foreign currency exchange rates on such results. In 
addition, if for any reason exchange or price controls or other restrictions on the conversion of foreign currencies were imposed, our financial position 
and results of operations could be adversely affected.

Breaches of network or information technology security, natural disasters or terrorist attacks could have an adverse effect on our business.

Cyber-attacks  or  other  breaches  of  network  or  IT  security,  natural  disasters,  terrorist  acts  or  acts  of  war  may  cause  equipment  failures  or  disrupt  our 
systems  and  operations.  We  may  be  subject  to  attempts  to  breach  the  security  of  our  networks  and  IT  infrastructure  through  cyber-attack,  malware, 
computer viruses and other means of unauthorized access, which could also impact the operation of our products and services. The potential liabilities 
associated with these events could exceed the insurance coverage we maintain. Our inability to operate our facilities as a result of such events, even for a 
limited period of time, may result in significant expenses or loss of market share to other competitors in the defense electronics market. In addition, a 
failure  to  protect  the  privacy  of  customer  and  employee  confidential  data  against  breaches  of  network  or  IT  security  could  result  in  damage  to  our 
reputation. We have experienced and defended against certain threats to our systems and security (such as fishing attempts), none of which have had a 
material  adverse  effect  on  our  business  or  operations  to  date.  However,  we  could  incur  significant  costs  in  order  to  investigate  and  respond  to  future 
attacks,  to  respond  to  evolving  regulatory  oversight  requirements,  to  upgrade  our  cybersecurity  systems  and  controls,  and  to  remediate  security 
compromise  or  damage.  In  response  to  past  threats  and  attacks,  we  have  implemented  further  controls  and  planned  for  other  preventative  actions  to 
further strengthen our systems against future attacks. However, we cannot assure you that such measures will provide absolute security, that we will be 
able  to  react  in  a  timely  manner,  or  that  our  remediation  efforts  following  past  or  future  attacks  will  be  successful.  Consequently,  our  financial 
performance and results of operations would be materially adversely affected.

Maintaining the security of our products, computers and networks is a critical issue for our customers and us. Security researchers, criminal hackers and 
other third parties regularly develop new techniques to penetrate computer and network security measures. In addition, hackers also develop and deploy 
viruses,  worms  and  other  malicious  software  programs,  some  of  which  may  be  specifically  designed  to  attack  our  products,  systems,  computers  or 
networks. Additionally, outside parties may attempt to fraudulently induce our employees or users of our products to disclose sensitive information in 
order to gain access to our data or our customers’ data. These potential breaches of our security measures and the accidental loss, inadvertent disclosure 
or unauthorized dissemination of proprietary information or sensitive, personal or confidential data about us, our employees or our customers, including 
the  potential  loss  or  disclosure  of  such  information  or  data  as  a  result  of  hacking,  fraud,  trickery  or  other  forms  of  deception,  could  expose  us,  our 
employees, our customers or the individuals affected to a risk of loss or misuse of this information, result in litigation and potential liability or fines for 
us, damage our brand and reputation or otherwise harm our business. These risks are persistent and likely will increase as we continue to grow our cloud 
offerings  and  services  and  store  and  process  increasingly  large  amounts  of  our  customers’  confidential  information  and  data.  We  also  may  acquire 
companies, products, services and technologies and inherit such risks when we integrate these acquisitions within our company. Further, as regulatory 
focus  on  privacy  issues  continues  to  increase  and  become  more  complex,  these  potential  risks  to  our  business  will  intensify.  Changes  in  laws  or 
regulations  associated  with  the  enhanced  protection  of  certain  types  of  sensitive  data  could  greatly  increase  our  cost  of  providing  our  products  and 
services.

16

Regulation  of  the  internet  and  telecommunications,  privacy  and  data  security  may  adversely  affect  sales  of  our  products  and  result  in  increased 
compliance costs.

As  internet  commerce  continues  to  evolve,  increasing  regulation  by  federal,  state  or  foreign  agencies  and  industry  groups  becomes  more  likely.  For 
example,  we  believe  increased  regulation  is  likely  with  respect  to  the  solicitation,  collection,  processing  or  use  of  personal,  financial  and  consumer 
information  as  regulatory  authorities  around  the  world  are  considering  a  number  of  legislative  and  regulatory  proposals  concerning  data  protection, 
privacy and data security. In addition, the interpretation and application of consumer and data protection laws and industry standards in the United States, 
Europe and elsewhere are often uncertain and in flux. 

Many jurisdictions continue to consider the need for greater regulation or reform to the existing regulatory framework. In the U.S., all 50 states have now 
passed laws to regulate the actions that a business must take in the event of a data breach, such as prompt disclosure and notification to affected users and 
regulatory authorities. In addition to the data breach notification laws, some states have also enacted statutes and rules requiring businesses to reasonably 
protect certain types of personal information they hold or to otherwise comply with certain specified data security requirements for personal information. 
The U.S. federal and state governments will likely continue to consider the need for greater regulation aimed at restricting certain uses of personal data 
for targeted advertising. Additionally, California recently enacted the California Consumer Privacy Act, or CCPA, it creates new individual privacy rights 
for consumers (as  that word is broadly defined in the law) and places increased privacy and security obligations on entities handling personal  data of 
consumers or households. The CCPA, which went into effect on January 1, 2020, requires covered companies to provide new disclosures to California 
consumers,  and  provides  such  consumers  new  ways  to  opt-out  of  certain  sales  of  personal  information.  The  CCPA  provides  for  civil  penalties  for 
violations, as well as a private right of action for data breaches that is expected to increase data breach litigation. The CCPA may increase our compliance 
costs and potential liability. Some observers have noted that the CCPA could mark the beginning of a trend toward more stringent privacy legislation in 
the U.S., which could increase our potential liability and adversely affect our business.

In  particular,  our  European  activities  are  subject  to  the  European  Union  General  Data  Protection  Regulation,  or  GDPR,  which  create  additional 
compliance  requirements  for  us.  GDPR  broadens  the  scope  of  personal  privacy  laws  to  protect  the  rights  of  European  Union  citizens  and  requires 
organizations to report on data breaches within 72 hours and be bound by more stringent rules for obtaining the consent of individuals on how their data 
can be used. GDPR took effect on May 25, 2018 and non-compliance may expose entities such as our company to significant fines or other regulatory 
claims. While we have invested in, and intend to continue to invest in, reasonably necessary resources to comply with these new standards, to the extent 
that we fail to adequately comply, that failure could have an adverse effect on our business, financial conditions, results of operations and cash flows.

In China, the PRC Cybersecurity Law, which became effective in June 2017, leaves substantial uncertainty as to the circumstances and standard under 
which the law would apply and violations would be found.

The  application  of  existing  laws  to  cloud-based  solutions  is  particularly  uncertain  and  cloud-based  solutions  may  be  subject  to  further  regulation,  the 
impact of which cannot be fully understood at this time. Moreover, these laws may be interpreted and applied in a manner that is inconsistent with our 
data  and  privacy  practices.  If  so,  in  addition  to  the  possibility  of  fines,  this  could  result  in  an  order  requiring  that  we  change  our  data  and  privacy 
practices,  which  could  have  an  adverse  effect  on  our  business  and  results  of  operations.  Complying  with  these  various  laws  could  cause  us  to  incur 
substantial costs or require us to change our business practices in a manner adverse to our business. In addition, any new regulation, or interpretation of 
existing regulation, imposing greater fees or taxes on internet-based services, or restricting information exchange over the Web, could result in a decline 
in the use and adversely affect sales of our products and our results of operations.

Errors or defects in our software solutions could inevitably arise and would harm our profitability and our reputation with customers, and could even 
give rise to claims against us.

The quality of our solutions, including new, modified or enhanced versions thereof, is critical to our success. Since our software solutions are complex, 
they may contain errors that cannot be detected at any point in their testing phase. While we continually test our solutions for errors or defects and work 
with customers to identify and correct them, errors in our technology may be found in the future. Testing for errors or defects is complicated because it is 
difficult to simulate the breadth of operating systems, user applications and computing environments that our customers use, and our solutions themselves 
are  increasingly  complex.  Errors  or  defects  in  our  technology  have  resulted  in  terminated  work  orders  and  could  result  in  delayed  or  lost  revenue, 
diversion  of  development  resources  and  increased  services,  termination  of  work  orders,  damage  to  our  brand  and  warranty  and  insurance  costs  in  the 
future.  In  addition,  time-consuming  implementations  may  also  increase  the  number  of  services  personnel  we  must  allocate  to  each  customer,  thereby 
increasing our costs and adversely affecting our business, results of operations and financial condition.

17

In addition, since our customers rely on our solutions to operate, monitor and improve the performance of their business processes, they are sensitive to 
potential disruptions that may be caused by the use of, or any defects in, our software. As a result, we may be subject to claims for damages related to 
software errors in the future. Liability claims could require us to spend significant time and money in litigation or to pay significant damages. Regardless 
of whether we prevail, diversion of key employees’ time and attention from our business, the incurrence of substantial expenses and potential damage to 
our  reputation  might  result.  While  the  terms  of  our  sales  contracts  typically  limit  our  exposure  to  potential  liability  claims  and  we  carry  errors  and 
omissions insurance against such claims, there can be no assurance that such insurance will continue to be available on acceptable terms, if at all, or that 
such insurance will provide us with adequate protection against any such claims. A significant liability claim against us could have a material adverse 
effect on our business, results of operations and financial position. Our standard license agreement with our customers contains provisions designed to 
limit  our  exposure  to  potential  product  liability  claims  that  may  not  be  effective  or  enforceable  under  the  laws  of  some  jurisdictions.  In  addition,  the 
professional liability insurance that we maintain may not be sufficient against potential claims. Accordingly, we could fail to realize revenues and suffer 
damage to our reputation as a result of, or in defense of, a substantial claim.

Third parties have in the past, and may in the future, claim that we infringe upon their intellectual property rights and such claims could harm our 
business. 

The software industry is characterized by the existence of a large number of patents and frequent claims and related litigation regarding patents and other 
intellectual  property  rights.  In  particular,  leading  companies  in  the  software  industry  own  large  numbers  of  patents,  copyrights,  trademarks  and  trade 
secrets, which they may use to assert claims against us. From time to time, third parties, including certain of these leading companies, may assert patent, 
copyright,  trademark  or  other  intellectual  property  claims  against  us,  our  customers  and  partners,  and  those  from  whom  we  license  technology  and 
intellectual property.

Although we believe that our products and services do not infringe upon the intellectual property rights of third parties, we cannot assure you that third 
parties will not assert infringement or misappropriation claims against us with respect to current or future products or services, or that any such assertions 
will not require us to enter into royalty arrangements or result in costly litigation, or result in us being unable to use certain intellectual property. We 
cannot assure you that we are not infringing or otherwise violating any third-party intellectual property rights. Infringement assertions from third parties 
may involve patent holding companies or other patent owners who have no relevant product revenues, and therefore our own issued and pending patents 
may provide little or no deterrence to these patent owners in bringing intellectual property rights claims against us.

Any  intellectual  property  infringement  or  misappropriation  claim  or  assertion  against  us,  our  customers  or  partners,  and  those  from  whom  we  license 
technology  and  intellectual  property  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  reputation  and  competitive  position 
regardless of the validity or outcome. If we are forced to defend against any infringement or misappropriation claims, whether they are with or without 
merit, are settled out of court, or are determined in our favor, we may be required to expend significant time and financial resources on the defense of 
such claims. Furthermore, an adverse outcome of a dispute may require us to pay damages, potentially including treble damages and attorneys’ fees, if we 
are  found  to  have  willfully  infringed  on  a  party’s  intellectual  property;  cease  making,  licensing  or  using  our  products  or  services  that  are  alleged  to 
infringe or misappropriate the intellectual property of others; expend additional development resources to redesign our products or services; enter into 
potentially unfavorable royalty or license agreements in order to obtain the right to use necessary technologies or works; and to indemnify our partners, 
customers, and other third parties. Royalty or licensing agreements, if required or desirable, may be unavailable on terms acceptable to us, or at all, and 
may  require  significant  royalty  payments  and  other  expenditures.  Any  of  these  events  could  seriously  harm  our  business,  results  of  operations  and 
financial condition. In addition, any lawsuits regarding intellectual property rights, regardless of their success, could be expensive to resolve and divert 
the time and attention of our management and technical personnel.

18

Although we apply measures to protect our intellectual property rights and our source  code, there can be no assurance that  the measures that we 
employ to do so will be successful.

In accordance with industry practice, since we have no registered patents on our software solution technologies, we rely on a combination of contractual 
provisions and intellectual property law to protect our proprietary technology. We believe that due to the dynamic nature of the computer and software 
industries, copyright protection is less significant than factors such as the knowledge and experience of our management and personnel, the frequency of 
product  enhancements  and  the  timeliness  and  quality  of  our  support  services.  We  seek  to  protect  the  source  code  of  our  products  as  trade  secret 
information and as unpublished copyright works. We also rely on security and copy protection features in our proprietary software. We distribute our 
products under software license agreements that grant customers a personal, non-transferable license to use our products and contain terms and conditions 
prohibiting  the  unauthorized  reproduction  or  transfer  of  our  products.  In  addition,  while  we  attempt  to  protect  trade  secrets  and  other  proprietary 
information through non-disclosure agreements with employees, consultants and distributors, not all of our employees have signed invention assignment 
agreements. Although we intend to protect our rights vigorously, there can be no assurance that these measures will be successful. Our failure to protect 
our rights, or the improper use of our products by others without licensing them from us could have a material adverse effect on our results of operations 
and financial condition.

Our customers and we rely on technology and intellectual property of third-parties, the loss of which could limit the functionality of our products and 
disrupt our business.

We use technology and intellectual property licensed from unaffiliated third-parties in certain of our products, and we may license additional third-party 
technology and intellectual property in the future. Any errors or defects in this third-party technology and intellectual property could result in errors that 
could  harm  our  brand  and  business.  In  addition,  licensed  technology  and  intellectual  property  may  not  continue  to  be  available  on  commercially 
reasonable terms, or at all. The loss of the right to license and distribute this third-party technology could limit the functionality of our products and might 
require us to redesign our products.

Further, although we believe that there are currently adequate replacements for the third-party technology and intellectual property we presently use and 
distribute, the loss of our right to use any of this technology and intellectual property could result in delays in producing or delivering affected products 
until equivalent technology or intellectual property is identified, licensed or otherwise procured, and integrated. Our business would be disrupted if any 
technology and intellectual property we license from others or functional equivalents of this software were either no longer available to us or no longer 
offered  to  us  on  commercially  reasonable  terms.  In  either  case,  we  would  be  required  either  to  attempt  to  redesign  our  products  to  function  with 
technology and intellectual property available from other parties or to develop these components ourselves, which would result in increased costs and 
could  result  in  delays  in  product  sales  and  the  release  of  new  product  offerings.  Alternatively,  we  might  be  forced  to  limit  the  features  available  in 
affected products. Any of these results could harm our business and impact our results of operations.

We could be required to provide the source code of our products to our customers.

Some of our customers have the right to require the source code of our products to be deposited into a source code escrow. Under certain circumstances, 
our source code could be released to our customers. The conditions triggering the release of our source code vary by customer. A release of our source 
code  would  give  our  customers  access to  our  trade  secrets  and  other proprietary  and  confidential  information  that could  harm  our  business, results  of 
operations and financial condition. A few of our customers have the right to use the source code of some of our products based on the license agreements 
signed with such clients (mostly with respect to older versions of our solutions), although such use is limited for specific matters and cases, these clients 
are exposed to some of our trade secrets and other proprietary and confidential information which could harm us.

19

Some of our services and technologies may use “open source” software, which may restrict how we use or distribute our services or require that we 
release the source code of certain products subject to those licenses.

Some of our services and technologies may incorporate software licensed under so-called “open source” licenses, including, but not limited to, the GNU 
General Public License and the GNU Lesser General Public License. In addition to risks related to license requirements, usage of open source software 
can lead to greater risks than use of third-party commercial software, as open source licensors generally do not provide warranties or controls on origin of 
the  software.  Additionally,  open  source  licenses  typically  require  that  source  code  subject  to  the  license  be  made  available  to  the  public  and  that  any 
modifications  or  derivative  works  to  open  source  software  continue  to  be  licensed  under  open  source  licenses.  These  open  source  licenses  typically 
mandate that proprietary software, when combined in specific ways with open source software, become subject to the open source license. If we combine 
our proprietary software with open source software, we could be required to release the source code of our proprietary software.

We take steps to ensure that our proprietary software is not combined with, and does not incorporate, open source software in ways that would require our 
proprietary software to be subject to an open source license. However, few courts have interpreted open source licenses, and the manner in which these 
licenses may be interpreted and enforced is therefore subject to some uncertainty. Additionally, we rely on multiple software programmers to design our 
proprietary technologies, and although we take steps to prevent our programmers from including open source software in the technologies and software 
code that they design, write and modify, we do not exercise complete control over the development efforts of our programmers and we cannot be certain 
that our programmers have not incorporated open source software into our proprietary products and technologies or that they will not do so in the future. 
In the event that portions of our proprietary technology are determined to be subject to an open source license, we could be required to publicly release 
the affected portions of our source code, re-engineer all or a portion of our technologies, or otherwise be limited in the licensing of our technologies, each 
of which could reduce or eliminate the value of our services and technologies and materially and adversely affect our business, results of operations and 
prospects.

Under applicable employment laws, we may not be able to enforce covenants not to compete and therefore may be unable to prevent our competitors 
from benefiting from the expertise of some of our former employees.

We generally enter into non-competition agreements with our employees. These agreements prohibit our employees from competing directly with us or 
working for our competitors or clients for a limited period after they cease working for us. We may be unable to enforce these agreements under the laws 
of the jurisdictions in  which our employees work and it may be  difficult for us to restrict our competitors from benefiting from the expertise that our 
former employees or consultants developed while working for us. For example, Israeli courts have required employers seeking to enforce non-compete 
undertakings of a former employee to demonstrate that the competitive activities of the former employee will harm one of a limited number of material 
interests  of  the  employer  that  have  been  recognized  by  the  courts,  such  as  the  secrecy  of  a  company’s  confidential  commercial  information  or  the 
protection of its intellectual property. If we cannot demonstrate that such interests will be harmed, we may be unable to prevent our competitors from 
benefiting from the expertise of our former employees or consultants and our ability to remain competitive may be diminished.

Our business may be materially affected by changes to fiscal and tax policies. Potentially negative or unexpected tax consequences of these policies, 
or the uncertainty surrounding their potential effects, could adversely affect our results of operations and share price.

As  a  multinational  corporation,  we are  subject  to  income taxes,  withholding  taxes  and  indirect  taxes  in  numerous  jurisdictions  worldwide.  Significant 
judgment and management attention and resources are required in evaluating our tax positions and our worldwide provision for taxes. In the ordinary 
course of business, there are many activities and transactions for which the ultimate tax determination is uncertain. In addition, our tax obligations and 
effective tax rates could be adversely affected by changes in the relevant tax, accounting, and other laws, regulations, principles and interpretations. This 
may include recognizing tax losses or lower than anticipated earnings in jurisdictions where we have lower statutory rates and higher than anticipated 
earnings in jurisdictions where we have higher statutory rates, changes in foreign currency exchange rates, or changes in the valuation of our deferred tax 
assets and liabilities.

We may be audited in various jurisdictions, and such jurisdictions may assess additional taxes against us. If we experience unfavorable results from one 
or  more  such  tax  audits,  there  could  be an  adverse  effect  on  our  tax  rate  and  therefore  on  our  net  income.  Although  we  believe  our  tax estimates  are 
reasonable, the final determination of any tax audits or litigation could be materially different from our historical tax provisions and accruals, which could 
have a material adverse effect on our operating results or cash flows in the period or periods for which a determination is made. Additionally, we are 
subject to transfer pricing rules and regulations, including those relating to the flow of funds between us and our affiliates, which are designed to ensure 
that appropriate levels of income are reported in each jurisdiction in which we operate.

Certain of our credit facility agreements with banks and other financial institutions are subject to a number of restrictive covenants that, if breached, 
could result in acceleration of our obligation to repay our debt. 

In  the  context  of  our  engagements  with  banks  and  other  financial  institutions  for  receiving  various  credit facilities,  we  have  undertaken  to  maintain  a 
number of conditions and limitations on the manner in which we can operate our business, including a negative pledge and limitations on our ability to 
distribute dividends. These credit facilities agreements also contain various financial covenants that require us to maintain certain financial ratios related 
to shareholders’ equity, total rate of financial liabilities and minimum outstanding balance of total cash and short-term investments. These limitations and 
covenants may force us to pursue less than optimal business strategies or forego business arrangements that could have been financially advantageous to 
us and, by extension, to our shareholders. A breach of the restrictive covenants could result in the acceleration of our obligations to repay our debt. As of 
December 31, 2020, we were in compliance with all of our financial covenants to banks and other financial institutions. See Note 12 to our consolidated 
financial statements for additional information on liabilities to banks and other financial institutions.

20

Increasing scrutiny and changing expectations from investors, lenders, customers and other market participants with respect to our Environmental, 
Social and Governance, or ESG, policies may impose additional costs on us or expose us to additional risks.

Companies  across  all  industries  are  facing  increasing  scrutiny  relating  to  their  ESG  policies.  Investors,  lenders  and  other  market  participants  are 
increasingly focused on ESG practices and in recent years have placed increasing importance on the implications and social cost of their investments. The 
increased focus and activism related to ESG may hinder our access to capital, as investors and lenders may reconsider their capital investment allocation 
as a result of their assessment of our ESG practices. If we do not adapt to or comply with investor, lender or other industry shareholder expectations and 
standards, which are evolving, or if we are perceived to have not responded appropriately to the growing concern for ESG issues, regardless of whether 
there is a legal requirement to do so, we may suffer from reputational damage and the business, financial condition and the price of our company’s shares 
could be materially and adversely affected.

If we are unable to maintain effective internal control over financial reporting in accordance with Sections 302 and 404(a) of the Sarbanes-Oxley Act 
of 2002, the reliability of our financial statements may be questioned and our share price may suffer.

The  Sarbanes-Oxley  Act  of  2002  imposes  certain  duties  on  us  and  on  our  executives  and  directors.  To  comply  with  this  statute,  we  are  required  to 
document and test our internal control over financial reporting, and our independent registered public accounting firm must issue an attestation report on 
our internal control procedures, and our management is required to assess and issue a report concerning our internal control over financial reporting. Our 
efforts  to  comply  with  these  requirements  have  resulted  in  increased  general  and  administrative  expenses  and  a  diversion  of  management  time  and 
attention, and we expect these efforts to require the continued commitment of significant resources. We may identify material weaknesses or significant 
deficiencies  in  our  assessments  of  our  internal  controls  over  financial  reporting.  Failure  to  maintain  effective  internal  control  over  financial  reporting 
could result in investigation or sanctions by regulatory authorities, and could adversely affect our operating results, investor confidence in our reported 
financial information and the market price of our Ordinary Shares.

Risks Related to Our Ordinary Shares 

Our Ordinary Shares are traded on more than one market and this may result in price variations.

Our Ordinary Shares are traded primarily on the NASDAQ Global Select Market and on the TASE. Trading of our Ordinary Shares on these markets is 
made in different currencies (U.S. dollars on the NASDAQ Global Select Market and NIS on the TASE) and at different times (resulting from different 
time zones, different trading days and different public holidays in the United States and Israel). Consequently, the trading prices of our Ordinary Shares 
on these two markets may differ. Any decrease in the trading price of our Ordinary Shares on one of these markets could cause a decrease in the trading 
price of our Ordinary Shares on the other market.

There is relatively limited trading volume for our shares, which reduces liquidity for our shareholders, and may cause the share price to be volatile, 
all of which may lead to losses by investors.

There has historically been limited trading volume in our Ordinary Shares, both on the NASDAQ Global Select Market and the TASE, which results in 
reduced liquidity for our shareholders. As a further result of the limited volume, our Ordinary Shares have experienced significant market price volatility 
in  the  past  and  may  experience  significant  market  price  and  volume  fluctuations  in  the  future,  in  response  to  factors  such  as  announcements  of 
developments related to our business, announcements by competitors, quarterly fluctuations in our financial results and general conditions in the industry 
in which we compete.

We are a foreign private issuer under the rules and regulations of the SEC and are therefore exempt from a number of rules under the Exchange Act 
and are permitted to file less information with the SEC than a domestic U.S. reporting company, which reduces the level and amount of disclosure 
that you receive. 

As a foreign private issuer under the Exchange Act, we are exempt from certain rules under the Exchange Act, including the proxy rules, which impose 
certain disclosure and procedural requirements for proxy solicitations. Moreover, we are not required to file periodic reports and financial statements with 
the SEC as frequently or as promptly as domestic U.S. companies with securities registered under the Exchange Act; and are not required to comply with 
Regulation FD, which imposes certain restrictions on the selective disclosure of material information. In addition, our officers, directors and principal 
shareholders  are  exempt  from  the  reporting  and  “short-swing”  profit  recovery  provisions  of  Section  16  of  the  Exchange  Act  and  the  rules  under  the 
Exchange Act with respect to their purchases and sales of our Ordinary Shares. Accordingly, you receive less information about our company than you 
would  receive  about  a  domestic  U.S.  company,  and  are  afforded  less  protection  under  the  U.S.  federal  securities  laws  than  you  would  be  afforded  in 
holding securities of a domestic U.S. company.

21

As a foreign private issuer whose shares are listed on the NASDAQ Global Select Market, we are permitted to follow certain home country corporate 
governance practices instead of certain requirements of the NASDAQ Stock Market Rules. Among other things, as a foreign private issuer we may also 
follow  home  country  practice  with  regard  to,  the  composition  of  the  board  of  directors,  director  nomination  procedure,  compensation  of  officers  and 
quorum at shareholders’ meetings. In addition, we may follow our home country law, instead of the NASDAQ Stock Market Rules, which require that we 
obtain  shareholder  approval  for  certain  dilutive  events,  such  as  for  the  establishment  or  amendment  of  certain  equity  based  compensation  plans,  an 
issuance that will result in a change of control of the company, certain transactions other than a public offering involving issuances of a 20% or more 
interest in the company and certain acquisitions of the stock or assets of another company. Accordingly, our shareholders may not be afforded the same 
protection as provided under NASDAQ’s corporate governance rules. In addition, as foreign private issuer, we are not required to file quarterly reviewed 
financial  statements.  A  foreign  private  issuer  that  elects  to follow  a  home  country  practice  instead  of  such  requirements  must  submit  to  NASDAQ  in 
advance a written statement from an independent counsel in such issuer’s home country certifying that the issuer’s practices are not prohibited by the 
home country’s laws. In addition, a foreign private issuer must disclose in its annual reports filed with the SEC each such requirement that it does not 
follow and describe the home country practice followed by the issuer instead of any such requirement.

Our  controlling  shareholder,  Formula  Systems  (1985)  Ltd.,  beneficially  owns  approximately  45.53%  of  our  outstanding  Ordinary  Shares  and 
therefore has a controlling influence over matters requiring shareholder approval, which could delay or prevent a change of control that may benefit 
our public shareholders. 

Formula Systems (1985) Ltd., or Formula Systems (symbol: FORTY), an Israeli company whose shares trade on the NASDAQ Global Select Market and 
the TASE, directly owned 22,324,434 or 45.54%, of our outstanding Ordinary Shares as of December 31, 2020. Asseco Poland S.A., or Asseco, a Polish 
company listed on Warsaw Stock Exchange, owns 25.60% of the outstanding shares of Formula Systems as of December 31, 2020. Guy Bernstein, our 
Chief Executive Officer who is also the Chief Executive Officer of Formula Systems, owns 11.89% of the outstanding shares of Formula Systems, as of 
December 31, 2020. In addition, on October 4, 2017 Asseco entered into a shareholders agreement, which was amended on September 7, 2020, with Mr. 
Bernstein, under which agreement Asseco has been granted an irrecoverable proxy to vote an additional 1,817,973 Ordinary Shares of Formula, thereby 
effectively giving Asseco beneficial ownership (voting power) over an aggregate of 37.49% of Formula’s outstanding ordinary share. Therefore, based on 
the foregoing beneficial ownership by each of Formula and Asseco, each of Formula and Asseco may be deemed to directly or indirectly (as appropriate) 
control us.

Although transactions between us and our controlling shareholders are subject to special approvals under Israeli law, Formula and Asseco may exercise 
their  controlling  influence  over  our  operations  and  business  strategy  and  use  their  sufficient  voting  power  to  control  the  outcome  of  various  matters 
requiring shareholder approval. These matters may include:

● The composition of our board of directors, which has the authority to direct our business and to appoint and remove our officers;

● Approving or rejecting a merger, consolidation or other business combination;

● Raising future capital; and

● Amending our Articles, which govern the rights attached to our Ordinary Shares.

This concentration of ownership of our Ordinary Shares could delay or prevent proxy contests, mergers, tender offers, open-market purchase programs or 
other purchases of our Ordinary Shares that might otherwise give one the opportunity to realize a premium over the then-prevailing market price of our 
Ordinary Shares. This concentration of ownership may also adversely affect our share price.

22

We may be classified as a passive foreign investment company, or PFIC, which would subject our U.S. investors to adverse tax rules .

U.S. holders of our Ordinary Shares may face income tax risks. Based on the composition of our income, assets (including the value of our goodwill, 
going-concern value or any other unbooked intangibles, which may be determined based on the price of the ordinary shares), and operations, we believe 
we will not be classified as a “passive foreign investment company”, or PFIC, for the 2020 taxable year. However, because PFIC status is based on our 
income, assets and activities for the entire taxable year, it is not possible to determine whether we will be characterized as a PFIC for our current taxable 
year or future taxable years until after the close of the applicable taxable year. Moreover, we must determine our PFIC status annually based on tests that 
are factual in nature, and our status in the current year and future years will depend on our income, assets and activities in each of those years and, as a 
result,  cannot  be  predicted  with  certainty  as  of  the  date  hereof.  Furthermore,  fluctuations  in  the  market  price  of  our  ordinary  shares  may  cause  our 
classification as a PFIC for the current or future taxable years to change because the aggregate value of our assets for purposes of the asset test, including 
the value of our goodwill and unbooked intangibles, generally will be determined by reference to the market price of our shares from time to time (which 
may be volatile). The IRS or a court may disagree with our determinations, including the manner in which we determine the value of our assets and the 
percentage of  our  assets that are  passive assets  under the  PFIC rules. Therefore,  there  can be no assurance that we  will  not  be  a  PFIC for the  current 
taxable year or for any future taxable year. Our treatment as a PFIC could result in a reduction in the after-tax return to U.S. Holders (as defined below 
under Item 10E. “Additional Information – Taxation”) of our Ordinary Shares and would likely cause a reduction in the value of such shares. A foreign 
corporation will be treated as a PFIC for U.S. federal income tax purposes if either (1) at least 75% of its gross income for any taxable year consists of 
certain types of “passive income,” or (2) at least 50% of the average value of the corporation’s gross assets produce, or are held for the production of, 
such “passive income.” For purposes of these tests, “passive income” includes dividends, interest, gains from the sale or exchange of investment property 
and rents and royalties other than rents and royalties that are received from unrelated parties in connection with the active conduct of a trade or business. 
If we are treated as a PFIC, U.S. Holders of Ordinary Shares would be subject to a special adverse U.S. federal income tax regime with respect to the 
income derived by us, the distributions they receive from us, and the gain, if any, they derive from the sale or other disposition of their Ordinary Shares. 
U.S. Holders should carefully read Item 10E. “Additional Information – Taxation” for a more complete discussion of the U.S. federal income tax risks 
related to owning and disposing of our Ordinary Shares.

We have a history of quarterly fluctuations in our results of operations and expect these fluctuations to continue.

We  have  experienced,  and  in  the  future  may  continue  to  experience,  significant  fluctuations  in  our  quarterly  results  of  operations.  Factors  that  may 
contribute to fluctuations in our quarterly results of operations include:

● The size and timing of orders;

● The high level of competition that we encounter;

● The timing of our products introductions or enhancements or those of our competitors or of providers of complementary products;

● Market acceptance of our new products, applications and services;

● The purchasing patterns and budget cycles of our customers and end-users;

● The mix of product sales;

● Fluctuations in currency exchange rates;

● General economic conditions; and

● The integration of newly acquired businesses.

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Our customers ordinarily require the delivery of our license software solutions promptly after we accept their orders. With the exception of contracts for 
services and packaged software solution projects, which normally would extend between nine to eighteen months, we usually do not have a backlog of 
orders for our products. Consequently, revenues from our products in any quarter depend on orders received and products provided by us and accepted by 
the customers in that quarter. A deferral in the placement and acceptance of any large order from one quarter to another or from one year to another could 
adversely affect our results of operations for the respective quarter or year. Our customers sometimes require an acceptance test for services and packaged 
software solutions projects we provide and as a result, we may have a significant backlog of orders arising from those services and projects. Our revenues 
from services depend on orders received and services provided by us and accepted by our customers in that quarter. If sales in any quarter or year do not 
increase correspondingly or if we do not reduce our expenses in response to level or declining revenues in a timely fashion, our financial results for that 
period may be adversely affected. For these reasons, quarter-to-quarter comparisons of our results of operations are not necessarily meaningful and you 
should not rely on the results of our operations in any particular quarter as an indication of future performance.

Risks Related to Our Location in Israel 

Political,  economic  and  military  instability  in  Israel  may  disrupt  our  operations  and  negatively  affect  our  business  condition,  harm  our  results  of 
operations and adversely affect our share price. 

We are organized under the laws of the State of Israel, and our principal executive offices and manufacturing and research and development facilities are 
located in Israel.  As a result, political, economic and military conditions affecting Israel directly influence us. Any major hostilities involving Israel, a 
full or partial mobilization of the reserve forces of the Israeli army, the interruption or curtailment of trade between Israel and its present trading partners, 
or  a  significant  downturn  in  the  economic  or  financial  condition  of  Israel  could  adversely  affect  our  business,  financial  condition  and  results  of 
operations.

Conflicts  in  North  Africa  and  the  Middle  East,  including  in  Egypt  and  Syria  that  border Israel,  have  resulted  in  continued political  uncertainty  and 
violence in the region. Efforts to improve Israel’s relationship with the Palestinian Authority have failed to result in a permanent solution, and there have 
been numerous periods of hostility in recent years. In addition, relations between Israel and Iran continue to be seriously strained, especially with regard 
to Iran’s nuclear program. Such instability may affect the economy, could negatively affect business conditions and, therefore, could adversely affect our 
operations. To date, these matters have not had any material effect on our business and results of operations; however, the regional security situation and 
worldwide  perceptions  of  it  are  outside  our  control  and  there  can  be  no  assurance  that  these  matters  will  not  negatively  affect  our  business,  financial 
condition and results of operations in the future.

Furthermore, there are a number of countries, primarily in the Middle East, as well as Malaysia and Indonesia, that restrict business with Israel or Israeli 
companies, and we are precluded from marketing our products to these countries. Restrictive laws or policies directed towards Israel or Israeli businesses 
may have an adverse impact on our operations, our financial results or the expansion of our business.

Our results of operations may be adversely affected by the obligation of our personnel to perform military service.

Many of our executive officers and employees in Israel are obligated to perform annual reserve duty in the Israeli Defense Forces and may be called for 
active duty under emergency circumstances at any time. If a military conflict or war arises, these individuals could be required to serve in the military for 
extended  periods  of  time.  Our  operations  could  be  disrupted  by  the  absence  for  a  significant  period  of  one  or  more  of  our  executive  officers  or  key 
employees or a significant number of other employees due to military service. Any disruption in our operations could adversely affect our business.

We currently have the ability to benefit from certain government tax benefits, which may be cancelled or reduced in the future. 

We  are  currently  eligible to  receive certain tax  benefits  under programs  of  the Government of Israel.  In  order to  maintain our  eligibility  for  these  tax 
benefits, we must continue to meet specific requirements. If we fail to comply with these requirements in the future, such tax benefits may be cancelled.

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Service and enforcement of legal process on us and our directors and officers may be difficult to obtain.

We  are  organized  in  Israel  and  some  of  our  directors  and  executive  officers  reside  outside  the  United  States.  Service  of  process  upon  them  may  be 
difficult to effect within the United States. Furthermore, most of our assets and the assets of some of our executive officers are located outside the United 
States. Therefore, a judgment obtained against us or any of them in the United States, including one based on the civil liability provisions of the U.S. 
federal securities laws may not be collectible in the United States and may not be enforced by an Israeli court. It also may be difficult for you to assert 
U.S. securities law claims in original actions instituted in Israel.

Provisions of Israeli law may delay, prevent or make difficult an acquisition of us, which could prevent a change of control and therefore depress the 
price of our shares. 

Israeli  corporate  law  regulates  mergers,  requires  tender  offers  for  acquisitions  of  shares  above  specified  thresholds,  requires  special  approvals  for 
transactions  involving  directors,  officers  or  significant  shareholders  and  regulates  other  matters  that  may  be  relevant  to  these  types  of  transactions. 
Furthermore,  Israeli  tax  considerations  may  make  potential  transactions  unappealing  to  us  or  to  some  of  our  shareholders.  These  provisions  of  Israeli 
corporate  and  tax  law  may  have  the  effect  of  delaying,  preventing  or  complicating  a  merger  with,  or  other  acquisition  of,  us.  This  could  cause  our 
Ordinary Shares to trade at prices below the price for which third parties might be willing to pay to gain control of us. Third parties who are otherwise 
willing to pay a premium over prevailing market prices to gain control of us may be unable or unwilling to do so because of these provisions of Israeli 
law.

The  rights  and  responsibilities  of  our  shareholders  are  governed  by  Israeli  law  and  differ  in  some  respects  from  the  rights  and  responsibilities  of 
shareholders under U.S. law.

We are organized under Israeli law. The rights and responsibilities of holders of our Ordinary Shares are governed by our memorandum of association, 
articles of association and by Israeli law. These rights and responsibilities differ in some respects from the rights and responsibilities of shareholders in 
typical U.S. corporations. In particular, a shareholder of an Israeli company has a duty to act in good faith in exercising his or her rights and fulfilling his 
or her obligations toward the company and other shareholders and to refrain from abusing his power in the company, including, among other things, in 
voting at the general meeting of shareholders on certain matters. Israeli law provides that these duties are applicable in shareholder votes at the general 
meeting  with  respect  to,  among  other  things,  amendments  to  a  company’s  articles  of  association,  compensation  policy,  increases  in  a  company’s 
authorized  share  capital,  mergers  and  actions  and  transactions  involving  interests  of  officers,  directors  or  other  interested  parties  which  require  the 
shareholders’  general  meeting’s  approval.  In  addition,  a  controlling  shareholder  of  an  Israeli  company  or  a  shareholder  who  knows  that  he  or  she 
possesses the power to determine the outcome of a vote at a meeting of our shareholders, or who has, by virtue of the company’s articles of association, 
the  power  to  appoint  or  prevent  the  appointment  of  an  office  holder  in  the  company,  or  any  other  power  with  respect  to  the  company,  has  a  duty  of 
fairness toward the company. The Israeli Companies Law does not establish criteria for determining whether or not a shareholder has acted in good faith.

ITEM 4.

INFORMATION ON THE COMPANY

A.

HISTORY AND DEVELOPMENT OF THE COMPANY

Corporate details 

Our  legal  and  commercial  name  is  Magic  Software  Enterprises  Ltd.  We  were  organized  and  registered  in  Israel  on  February  10,  1983  and  began 
operations in 1986. We are a public limited liability company and operate under the provisions of the state of Israel. Our Ordinary Shares have been listed 
on the NASDAQ Global Stock Market (symbol: MGIC) since our initial public offering in the United States on August 16, 1991. On January 3, 2011, our 
shares were transferred to the NASDAQ Global Select Market. Since November 16, 2000, our Ordinary Shares have also traded on the Tel Aviv Stock 
Exchange, or the TASE, and since December 15, 2011, our shares have been included in the TASE TA-125 Index.

25

Capital Transactions since January 1, 2018

On July 12, 2018, we issued 4,268,293 ordinary shares at a price of $8.20 per share for a total of $34.6 million net of issuance expenses. 3,150,559 of the 
shares were issued to Israeli institutional investors and 1,117,734 shares were issued to our controlling shareholder, Formula Systems (1985) Ltd.

On February 28, 2019, we acquired OnTarget Group Inc. (“OnTarget”), a U.S. based full-services provider of software development services, for a total 
consideration of $12,456,000 of which $6 million was paid upon closing and the remaining amount constitutes a contingent payment depending on the 
future operating results achieved by OnTarget between 2019 and 2022.

On  April  1,  2019  we  acquired  PowWow  Inc  (“PowWow”),  creator  of  SmartUX™,  a  leading  Low-Code  development  platform  for  mobilizing  and 
modernizing  enterprise  business  applications,  for  a  total  consideration  of  $8.4  million,  out  of  which  $2  million  is  contingent  on  the  future  revenues 
achieved by PowWow between 2020 and 2023.

On June 30, 2019, we acquired NetEffects Inc (“NetEffects”), a U.S. based full-services company, specializes in IT staffing and recruiting, for a total 
consideration of $12.5 million, of which $9.4 million was paid upon closing and the remaining $3.1 million will be paid in three installments following 
the first, second and third year anniversary.

On January 1, 2020, we acquired an additional stake of 20.05% in our subsidiary, Roshtov Software Industries Ltd (“Roshtov”), an Israeli-based software 
company that is a market leader in Israel in patient record information systems, for a total cash consideration of approximately $15 million, which was 
paid  upon  closing.  We  currently  hold  80.05%  of  Roshtov.  We  and  Roshtov  hold  mutual  call  and  put  options  for  the  remaining  19.95%  interest  in 
Roshtov.

On  April  15,  2020,  we  acquired  an  additional  stake  of  10.17%  in  our  subsidiary  Comblack  IT  Ltd.  (“Comblack”),  an  Israeli-based  company  that 
specializes  in  software  professional  and  outsource  management  services  for  mainframes  and  complex  large-scale  environments,  for  a  total  cash 
consideration of approximately $ 3.6 million, of which $3 mllion was paid upon closing and the remaining is being paid over a period of up to 18 months. 
In addition to the cash consideration, we have in place a contingent consideration mechanism according to which an additional amount may be paid in the 
event  Comblack  meets  certain  income  thresholds.  If  Comblack  will  not  meet  these  milestones  it  will  be  required  to  pay  back  part  of  the  cash 
consideration. We currently hold an 80.2% stake in Comblack. Comblack holds a put option in respect to its remaining 19.8% holding.

On May 7, 2020, we acquired Aptonet Inc (“Aptonet”), a U.S.-based services company, specializes in IT staffing and recruiting, for a total consideration 
of  $  4,663,000  of  which  $ 3,663,000  was  paid  upon  closing  and  the  remaining  $ 1  millionwill  be  paid  in  two  installments,  six  and  twelve  months 
following the closing date.

On  September  2,  2020,  we  acquired  Stockell  Information  Systems,  Inc  (“Stockell”),  a  U.S.-based  services  company,  specializes  in  IT  staffing  and 
recruiting,  for  a  total  consideration  of  $  7,714,000,  of  which  $ 6,265,000  was  paid  upon  closing  and  the  remaining  $ 1,449,000  will  be  paid  twelve 
months following the closing date.

Our fixed assets capital expenditures for the years ended December 31, 2018, 2019 and 2020 were approximately $ 0.9 million, $ 1.4 million, and $ 2.8 
million,  respectively.  These  expenditures  were  principally  for  network  equipment  and  computer  hardware,  as  well  as  for  vehicles,  furniture,  office 
equipment and leasehold improvements.

B.

BUSINESS OVERVIEW

We are a global provider of: (i) proprietary application development and business process integration platforms, (ii) selected packaged vertical software 
solutions, as well as (iii) a vendor of software services and IT outsourcing software services. We report our results on the basis of two reportable business 
segments: software solutions (which include proprietary and non-proprietary software technology, maintenance and support and complementary services) 
and IT professional services.

Our software solutions are used by customers to develop, deploy and integrate on-premise, mobile and cloud-based business applications quickly and cost 
effectively. In addition, our technology enables enterprises to accelerate the process of delivering business solutions that meet current and future needs 
and allow customers to dramatically improve their business performance and return on investment. We also provide selected verticals with a complete 
software solution.

We and our subsidiaries employ approximately 3,039 persons and operate through a network of over 3,000 independent software vendors, who we refer 
to as Magic Software Providers, or MSP’s, and hundreds of system integrators, distributors, resellers, and consulting and OEM partners. Thousands of 
enterprises in approximately 50 countries use our products and services.

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Our software technology platforms 

Throughout  our  history,  we  have  traditionally  maintained  two  major  lines  of  products,  one  is  our  application  development  platform,  which  today  is 
known  as  Magic  xpa  Application  Platform,  an  evolution  of  our  original  metadata-based  development  platform;  and  the  second  is  our  application 
integration  platform,  Magic  xpi  Integration  Platform,  originally  introduced  in  2003  under  the  name  iBOLT.  In  December  2011,  we  acquired  the 
AppBuilder development platform of BluePhoenix Solutions Ltd., a leading provider of value-driven legacy IT modernization solutions. AppBuilder is a 
comprehensive application development infrastructure used by many Fortune 1000 enterprises around the world. This enterprise application development 
environment  is  a  powerful,  model-driven  tool  that  enables  development  teams  to  build,  deploy,  and  maintain  large-scale,  custom-built  business 
applications.  On  April  2019,  we  acquired  the  SmartUX  development  platform  of  PowWow  Inc.,  a  leading  Low-Code  enterprise  mobile  development 
application platform for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications.

Our software technology platforms consist of:

o Magic xpa Application Platform - a proprietary application platform for developing and deploying Client Server/Mobile/Web business 

applications.

o AppBuilder Application Platform - a proprietary application platform for building, deploying, and maintaining high-end, mainframe-

grade business applications.

o Magic xpi Integration Platform - a proprietary platform for application integration

o Magic xpc Integration Platform - hybrid integration platform as a service (iPaaS).

o Magic SmartUX - a proprietary low-code enterprise mobile development application platform for citizen to professional developers to 

rapidly design, build, analyze, and run cross-platform mobile business applications.

o

FactoryEye  -  a  proprietary  high  performance,  low-code,  flexible,  hybrid  platform  for  manufacturers  based  on  existing  infrastructure 
enabling real-time virtualizations of all production data and advanced analytics (based on machine learning) for improved productivity 
and competitive advantage.

Our vertical software packages

o Clicks™ – offered by our Roshtov subsidiary, is a proprietary comprehensive core software solution for medical record information 
management systems, used in the design and management of patient-file for managed care and large-scale healthcare providers. The 
platform  is  connected  to  each  provider  clinical,  administrative  and  financial  data  base  system,  residing  at  the  provider’s  central 
computer, and allows immediate analysis of complex data with potentially real-time feedback to meet the specific needs of physicians, 
nurses, laboratory technicians, pharmacists, front- and back-office professionals and consumers.

o Leap™  –  offered  by  our  FTS  subsidiary,  is  a  proprietary  comprehensive  core  software  solution  for  BSS,  including  convergent 
charging,  billing,  customer  management,  policy  control,  mobile  money  and  payment  software  solutions  for  the  telecommunications, 
content, Machine to Machine/Internet of Things or M2M/IoT, payment and other industries.

o Hermes  Solution  –  offered  by  our  Hermes  Logistics  Technologies  Ltd.  subsidiary,  the  Hermes  Air  Cargo  Management  System  is  a 
proprietary,  state-of-the-art,  packaged  software  solution  for  managing  air  cargo  ground  handling.  Our  Hermes  Solution  covers  all 
aspects  of  cargo  handling,  from  physical  handling  and  cargo  documentation  through  customs,  seamless  EDI  communications, 
dangerous goods and special handling, tracking and tracing, security and billing. Customers benefit through faster processing and more 
accurate  billing,  reporting  and  ultimately  enhanced  revenue.  The  Hermes  Solution  is  delivered  on  a  licensed  or  fully  hosted  basis. 
Hermes recently supplemented its offering with the Hermes Business Intelligence (HBI) solution, adding unprecedented data analysis 
capabilities and management-decision support tools.

o HR Pulse – Offered by our Pilat NAI, Inc. and Pilat Europe Ltd. subsidiaries, Pulse (now in its 10th release) is a proprietary tool for the 
creation of  customizable HCM solutions quickly and affordably. It  has been  used by Pilat  to  create products, such as Pilat Frist and 
Pilat Professional, that provide “out of the box” SaaS solutions for organizations that implement Continuous Performance and/or Talent 
Management. 

o MBS Solution – offered by our Complete Business Solutions Ltd. subsidiary, is a proprietary comprehensive core system for managing 

TV broadcast channels.

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Our professional software and IT services

 Our software professional services offerings include a vast portfolio of professional services in the areas of infrastructure design and delivery, application 
development,  technology  consulting  planning  and  implementation  services,  support  services, DevOps  (Development  &  Operations),  Mobile,  Big  Data 
and  Analytical  BI,  M/F,  cloud  computing  for  deployment  of  highly  available  and  massively-scalable  applications  and  APIs  and  supplemental  IT 
outsourcing services to a wide variety of companies, including Fortune 1000 companies. The technical personnel we provide generally supplement in-
house capabilities of our customers. We have extensive and proven experience with virtually all types of telecom infrastructure technologies in wireless 
and  wire-line  as  well  as  in  the  areas  of  infrastructure  design  and  delivery,  application  development,  project  management,  technology  planning  and 
implementation services.

We have  substantial  experience  in  end-to-end  development  of  high-end  software  solutions,  beginning  with  collection  and  analysis  of  system 
requirements,  continuing  with  architecture  specifications  and  setup,  to  software  implementation,  component  integration  and  testing.  From  concept  to 
implementation,  from  application  of  the  ideas  of  startups  requiring  the  early  development  of  an  application  or  a  device,  to  somewhat  larger,  more 
established  enterprises,  vendors  or  system  houses  who  need  our  team  of  experts  to  take  full  responsibility  for  the  development  of  their  systems  and 
products. With our ability to draw on our pool of resources, comprised of hundreds of highly trained, skilled, educated and flexible engineers, we adhere 
to  timelines  and  budget  and  work  in  full  transparency  with  our  customers  every  step  of  the  way  to  create  a  tailor-made  and  cost-effective  solution  to 
answer all of our customers’ unique needs.

Our IT services subsidiaries consist of:

● Coretech Consulting Group LLC

● Fusion Solutions LLC

● Xsell Resources Inc.

● AllStates Consulting Services LLC

● Futurewave Systems, Inc.

● NetEffects, Inc.

● CommIT Group

● Comblack Ltd

● Infinigy Solutions

● Shavit Software Ltd.

● OnTarget Group Inc

● Aptonet Inc

● Stockell information systems Inc

Partnerships and Alliances:

We continue to build on our existing strategic partnerships that include partnerships with Oracle, JD Edwards, SAP, Salesforce.com, Microsoft, IBM and 
SugarCRM to enhance our mobile, integration and cloud offerings.

In March 2018, following an extension of our partnership with Salesforce, we included new features in our Magic xpi 4.7 to make the integration between 
Salesforce and other systems even easier. By collaborating with Salesforce, we are significantly expanding our partners’ network and maximizing our 
service  offering  to  customers  around  the  world,  enabling  them  to  better  serve  their  customers  via  all  channels  by  connecting  to  back-office  ERP  and 
finance applications, and streamlining business processes across numerous applications. We have reached the status of Salesforce Premier ISV partner, 
showing our high competence expert level, ensuring that all of our customers enterprise software is faultlessly integrated.

We are an Oracle Platinum Partner holding an Oracle Validated Integration status, a SAP Channel Gold Partner holding SAP Certified Integration status, 
an  IBM  Server  Proven,  and  a  SYSPRO  business  partner,  among  others.  We  appear  on  the  Salesforce  AppExchange  and  are  a  featured  partner  on 
SugarCRM’s Sugar Exchange, marketplaces for apps provided by partners. We continue to update and strengthen our relationships with these major IT 
partners by attending partner events and by updating and certifying our Magic xpi connectors for each specific ecosystem.

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In December 2018 we achieved Microsoft Gold Competency and have maintained this elite status since then. Gold Competency is Microsoft’s highest 
level of partner certification reserved for the top one percent of Microsoft elite partners worldwide who have demonstrated expertise and proven skills 
with a particular Microsoft technology or service. In addition to that, we earned the Co-Sell Ready Status as a member in the Microsoft One Commercial 
Partner  (OCP)  Program,  Magic  xpi,  which  maps  data,  automates  business  processes  and  connects  apps,  databases,  APIs  with  built-in  Microsoft 
connectors, and Magic xpc, a 100% cloud-native, microservices-based integration platform are available on the Microsoft AppSource app store and are 
listed on the Microsoft Azure Marketplace.

In May 2020, our CommIT Group, achieved AmazonAWS SaaS Competency status. AWS SaaS Competency is designated to help customers find top 
AWS consulting partners with deep specialization and experience in designing and building software-as-a-service solutions on AWS. Organizations are 
interested  in  software  that  is  easy  to  use,  implement,  and  operate.  They  are  looking  to  reduce  time-to-value  and  obtain  access  to  innovative  product 
features  and  flexible  software  procurement  on  a  consumption  or  contractual  basis.  AWS  SaaS  Competency  Partners  follow  Amazon  Web  Services 
(AWS) best practices for designing and building SaaS solutions through their professional services practices. To qualify for the AWS SaaS Competency 
designation,  organizations  have  undergone  rigorous  technical  validation  by  AWS  Partner  Solutions  Architects  and  demonstrated  proven  customer 
success.  In  recent  years,  Comm-IT  has  successfully  led,  developed  and  produced  many  SaaS  solutions  on  AWS  for  companies  across  many  business 
sectors,  including  high-tech  and  startups,  industrial  and  retail,  and  insurance  and  finance.  Comm-IT’s  unique,  flexible  R&D  model,  which  provides 
complete  flexibility  in  determining  the  mix  of  experts,  allows  for  full  control  of  budgets  and  schedules  throughout  the  development  project.  In  this 
framework, We accompany our clients in their digital journey and in their entry into the SaaS world, providing design and build services for application 
environments  or  migration  services  for  applications  from  existing  models  to  cloud  SaaS  models.  These  processes  require  software  architecture, 
construction, and software development from both Digital and SaaS, all of which take into account performance aspects, information security, scalability, 
infrastructure monitoring, customer experience and billing. Achieving AWS SaaS Competency status allows us to expand our business offering and even 
accompany the organizational change for customers who are in the process of transitioning to SaaS.

Industry Overview

In  recent  years,  the  number  of  available  enterprise  applications  has  grown  significantly  which  has  led  information  system  complexity  within  many 
organizations to a level that has obstructed business progress and evolution, reduced business agility and led to significantly higher costs. We believe this 
complexity will continue to increase in the future. Although it is not unusual for organizations to operate multiple applications, systems and platforms that 
were created utilizing disparate programming languages, the complexity of these environments typically reduces an organization’s operating flexibility, 
hinders decision-making processes and leads to costly inefficiencies and redundancies. When organizations seek to swiftly change, update and upgrade IT 
assets  to  support  new  business  processes  or  to  cope  with  changes  in  business  and  regulatory  environments,  they  often  find  that  the  introduction  and 
integration of new or upgraded business applications is more complex than expected, requires significant implementation resources, takes a long time to 
implement and is costly. The proliferation of smartphones and mobile platforms necessitates device-independent and future-proof business solutions for 
fast,  simple,  and  cost-effective  mobile  deployment.  In  addition,  new  cloud  computing  technologies  present  enterprises  with  an  opportunity  to  realize 
greater agility and meaningful cost savings to businesses, creating a growing need for further changes to enterprises’ IT applications and systems.

The pace of digital transformation is also accelerating at companies all around the world. Customers are increasingly demanding an all-digital experience 
from the companies they do business with. They seek instant gratification through real-time updates or instant customer service without having to talk to 
or  wait  for  other  human  beings.  Employees  are  also  pushing  for  a  more  digital  experience  in  their  workplaces.  The  confluence  of  these  internal  and 
external forces is causing companies of all sizes to put digital transformation goals at the top of the agenda. It is becoming clearer that companies will 
need to embrace and prioritize the creation of a digital operating environment to gain a competitive edge and be able to recruit and maintain a talented 
employee base.

29

Manual coding and application development is a complex and time-consuming process with an end result that is not guaranteed. The process requires 
constant iteration as bugs are discovered and new features are integrated. In addition, the communication gap and general disconnect between developers 
and end-users are critical shortcomings of manual coding that results in business applications that are less than ideally designed. Many of these problems 
can  be  addressed  by  low-code  and  no-code  development  platforms.  The  enterprise  application  development  software  market  consists  of  several 
application  development  sub-segments  and  includes  large  dominant  players  such  as  IBM,  Microsoft,  Oracle,  Salesforce,  HP,  CA  Technologies  and 
Compuware as well as a large number of highly specialized vendors, with focused capabilities for specific vertical markets. Huge backlogs of enterprise 
app development work and growing demand for apps coupled with shortage and expense of skilled programmers, is increasingly leading enterprises to 
turn  to  low-code/no-code  application  development  platforms  that  democratize  the  development  process  and  give  business  users  the  ability  to  develop 
applications  themselves  with  minimal  or  no  assistance  from  IT.  Through  the  adoption  of  business  applications,  these  business  users  are  increasingly 
looking for ways to automate manual workflows and become more efficient and effective by reallocating their time to solving more complex business 
problems. Even IT resources and developers are using low-code development tools to increase their development speed and reduce backlog. a growing 
market for low-code/no-code development platforms.

Although the market for low-code development platforms is not new by any means, it has certainly started to gain more traction over the past couple of 
years and is expected to continue its strong growth due to continued demand for applications and a shortage of skilled developers. Low-code development 
is a natural evolution of rising abstraction levels in application development, which will eventually lead to viable cross-enterprise, highly scalable citizen 
development  and  composition  of  applications.  According  to  the  Low-Code  Development  Platform  Market  Research  Report  published  by  Prescient& 
Strategic Intelligence in August 2019, the market for low-code development platforms was valued at $5.6 billion in 2018 and is expected to grow at a 
45%  compound  annual  growth  rate  to  $52.3  billion  in  2024.  Based  on  Gartner’s,  Magic  Quadrant  for  Enterprise  Low  Code  Application  Platforms,  8 
August  2019,  by  2024  low-code  application  platforms  will  be  responsible  for  more  than  65  percent  of  all  application  development  activity  and  three-
quarters  of  large  enterprises  will  be  using  at  least  four  low-code  development  tools  for  both  IT  application  development  and  citizen  development 
initiatives. Forester, in their Q1 2019 report on low-code platforms expects low-code market to represent $21 billion in spending by 2022. The increasing 
need of digitalization and maturity of agile DevOps practices are expected to enhance the use of low-code development platform market across the globe. 
Web application is considered as a face of an organization and by using the low-code development platform organizations can roll out user-defined web-
based  applications  quickly.  Instead  of  writing  the  programming  language  for  the  development  of  web-based  applications,  employees  with  less 
development  experience  can  also  create  sophisticated  applications.  For  those  who  has  relevant  experience,  this  platform  can  ease  out  the  daily  work 
chores  and  can  even  help  them  create  more  custom  web-based  applications  by  integrating  already  existing  digital  ecosystems.  North  America  has  the 
presence of several prominent market players delivering low-code development platform and services to all end users in the region. The US and Canada 
both  have  strong  economic  conditions  and  are  expected  to  be  major  contributors  to  the  growth  of  the  low-code  development  platform  market.  The 
geographical presence, significant research and development (R&D) activities, partnerships, and acquisitions and mergers are the major factors for the 
deployment of low-code development platform and services.

The  IT  services  segment  of  the  market  is  comprised  of  a  broad  array  of  specific  segments  such  as  infrastructure  design  and  delivery,  application 
development,  technology  consulting  planning  and  implementation  services,  support  services  and  supplemental  outsourcing  services.  In  addition,  IT 
professional  services  include  quality  assurance,  product  engineering  services  and  process  consulting.  The  IT  services  segment  is  also  undergoing  a 
profound transition, with some key trends that have accelerated recently. Growing demand for mobile and cloud-based applications as well as Big Data 
solutions also entails more complex IT development and integration projects which management and implementation require a higher level of expertise, 
In addition, the typical software-based projects of IT consulting have been gradually shifting towards software and technology-driven solutions that can 
be embedded into clients’ systems, providing ongoing engagement services. This transition has been accentuated by an underlying change in IT services 
sourcing  processes:  the  need  for  a  faster  go-to-market  process  as  well  as  constrained  resources  in  IT  departments  is  resulting  in  greater  influence  by 
specific business units on the purchasing decision as opposed to the traditional sourcing process. The traditional outsourcing business model of capacity 
on demand is also transitioning towards a model of capability on demand. Information technology service buyers are increasingly looking at outcome-
driven managed services with a tighter integration between software, service and infrastructure.

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We have identified the following trends that are relevant to the markets we operate in:

● Increasingly  complex  business  integration:  In  recent  years,  enterprises  operate  multiple  applications  and  platforms,  using  various 
programming  languages,  resulting  in  complex  enterprise  information  systems.  Such  systems  and  the  ability  to  swiftly  change,  update,  and 
upgrade  them  to  support  new  business  processes  are  crucial  to  the  enterprise’s  ability  to  cope  with  changes  in  the  business,  economic  and 
regulatory environment. However, the introduction and integration of new business applications is complex, requires significant time and human 
resources  and  entails  significant  and  often  unpredicted  costs.  Therefore,  enterprises  are  in  need  of  solutions  that  will  facilitate  the  rapid  and 
seamless deployment of business applications.

● Reusing  IT  assets/enterprise  applications:  In  an  increasingly  dynamic  technology,  business  and  economic  environment,  organizations  face 
mounting pressure to continue to leverage their large IT investments in enterprise applications, such as ERP and CRM, while increasing their 
ability  to  change  business  processes  and  support  new  ones.  Tools  to  support  lightweight  yet  rapid,  iterative  and  modular  development 
methodologies,  reusable  architectures  and  application  life-cycle  management  are  primary  drivers  for  spending  on  application  development 
worldwide.

● Enterprise mobility: With the proliferation of smartphones and mobile platforms that support enterprise mobility, enterprise users now expect 
instant  access  to  real-time  information,  a  rich  user  experience,  seamless  integration  with  various  enterprise  systems  and  support  to  multiple 
mobile  devices.  As  such,  enterprises  need  to  be  able  to  develop  device-independent  and  robust  business  solutions  for  fast  and  cost-effective 
mobile deployment.

● Cloud,  Platform-as-a-Service  and  Software-as-a-Service:  Cloud,  Platform-as-a-Service  (PaaS)  and  Software-as-a-Service  (SaaS)  are  each 
becoming a well-established phenomenon in some areas of enterprise IT. Cloud-hosted applications continue to grow as alternatives to internally 
managed systems as they deliver greater agility and meaningful cost savings to businesses. In addition, fast time-to-deployment, low cost-of-
entry,  and  adoption  of  pay-as-you-go  models  drive  growing  adoption  of  SaaS  applications.  In  turn,  SaaS  applications  enable  the  rapid 
construction, deployment and management of some custom-built applications accessed as a service in the cloud. With more SaaS deployments, 
the need for integration tools that bridge the cloud apps with on-premise application increases.

● Big  Data:  The  amount  of  digital  information  that  is  being  generated  by  enterprises  each  year,  across  a  number  of  diverse  data  sources  and 
formats,  is  growing  rapidly.  Enterprises  are  required  to  retain,  process  and  analyze  data  to  attain  meaningful  insights  and  gain  competitive 
advantages, and therefore require versatile and flexible tools in order to quickly and reliably process these increasingly large amounts of data.

● IT  Consulting:  The  typical  software-based  projects  of  IT  consulting  have  been  gradually  shifting  towards  software  and  technology-driven 

solutions that can be embedded into clients’ systems, providing ongoing engagement services.

● Sourcing  processes:  The  need  for  a  faster  go-to-market  process  as  well  as  constrained  resources  in  IT  departments  is  resulting  in  greater 
influence  by  specific  business  units  on  the  purchasing  decision  as  opposed  to  the  traditional  sourcing  process.  The  traditional  outsourcing 
business model of capacity on demand is also transitioning towards a model of capability on demand. Information technology service buyers are 
increasingly looking at outcome-driven managed services with a tighter integration between software, service and infrastructure.

● Mobility & IT skills shortage: Growth in mobility skills demand is outpacing organizations’ ability to keep up, resulting in mobile strategists 
facing a skills shortage across the entire mobility ecosystem, with mobile application development skills in greatest demand. Poor availability of 
skilled  staff  is  driving  mobile  strategists  to  outsource  many  functions  across  the  mobility  ecosystem,  including  application  development  and 
testing  services.  The  increasing  mobility  skills  gap  will  force  mobile  strategists  to  use  a  multifaceted  application  development  and  delivery 
approach.

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Magic’s Software Solutions

Our software solutions enable enterprises to accelerate the planning, development, deployment and integration of on-premise, mobile and cloud business 
applications that can be rapidly customized to meet current and future needs. Our software solutions and complementary professional services empower 
customers to dramatically improve their business performance and return on investment by enabling the cost-effective and rapid delivery, integration and 
mobilization of business applications, systems and databases. Our technology and solutions are especially in demand when time-to-market considerations 
are critical, budgets are tight, and integration is required with multiple platforms or applications, databases or existing systems and business processes, as 
well as for RIA and SaaS applications. Our technology also provides the option to deploy our software capabilities in the cloud, hosted in a web services 
cloud computing environment. We believe these capabilities provide organizations with a faster deployment path and lower total cost of ownership. Our 
technology also allows developers to stage multiple applications before going live in production.

Development communities are facing high complexity, cost and extended pay-back periods in order to deliver cloud, RIAs, mobile and SaaS applications. 
Magic  xpa,  AppBuilder,  Magic  SmartUX,  Magic  xpi  and  Magic  xpc  provide  MSPs  with  the  ability  to  rapidly  build  integrated  applications  in  a  more 
productive manner, deploy them in multiple modes and architectures as needed, lower IT maintenance costs and speed time-to-market. Our solutions are 
comprehensive and industry proven. These technologies can be applied to the entire software development market, from the implementation of micro-
vertical  solutions,  through  tactical  application  modernization  and  process automation solutions, to  enterprise spanning  service-oriented architecture, or 
SOA,  migrations  and  composite  applications  initiatives.  Unlike  most  competing  platforms,  we  offer  a  coherent  and  unified  toolset  based  on  the  same 
proven metadata driven and rules-based declarative technology. Our low-code, metadata platforms consist of pre-compiled and pre-written technical and 
administrative functions, which are essentially ready-made business application coding that enables developers to bypass the intensive technical code-
writing  stage  of  application  development  and  integration,  concentrate  on  building  the  correct  logic  for  their  apps  and  move  quickly  and  efficiently  to 
deployment.  Through  the  use  of  metadata-driven  platforms  such  as  Magic  xpa,  AppBuilder,  Magic  SmartUX,  Magic  xpi  and  Magic  xpc,  software 
vendors and enterprise customers can experience unprecedented cost savings through fast and easy implementation and reduced project risk.

Our software technology solutions include application platforms for developing and deploying specialized and high-end large-scale business applications 
and integration platforms that allow the integration and interoperability of diverse solutions, applications and systems in a quick and efficient manner. 
These solutions enable our customers to improve their business performance and return on investment by supporting the affordable and rapid delivery and 
integration of business applications, systems and databases. Using our software solutions, enterprises and ISVs can accelerate time-to-market by rapidly 
building integrated solutions, deploying them in multiple environments while leveraging existing IT resources. In addition, our solutions are scalable and 
platform-agnostic, enabling our customers to build solutions by specifying their business logic requirements in a commonly used language rather than in 
computer  code,  and  to  benefit  from  seamless  platform  upgrades  and  cross-platform  functionality  without  the  need  to  re-write  applications.  Our 
technology also enables future-proof protection and supports current market trends such as the development of mobile applications that can be deployed 
on a variety of smartphones and tablets, and cloud environments. In addition, we also offer a variety of vertical-targeted products that are focused on the 
needs and requirements of specific growing markets. Certain of these products were developed utilizing our application development platform.

We  sell  our  solutions  globally  through  our  own  direct  sales  representatives  and  offices  and  through  a  broad  sales  distribution  network,  including 
independent  country  distributors,  independent  service  vendors  that  use  our  technology  to  develop  and  sell  solutions  to  their  customers,  and  system 
integrators. We also offer software maintenance, support, training, and consulting services in connection with our products, thus aiding the successful 
implementation of projects and assuring successful operation of the platforms once installed. We sell our integration solutions to customers using specific 
popular  software  applications,  such  as  SAP,  Salesforce.com,  IBM  i  (AS/400),  Oracle  JD  Edwards,  Microsoft  SharePoint,  Microsoft  Dynamics, 
SugarCRM and  other  eco-systems. As  such,  we  enjoy  a  well-diversified  client  base  across  geographies  and  industries  including  oil  & gas companies, 
telecommunications groups, financial institutions, healthcare providers, industrial companies, public institutions and international agencies.

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The underlying principles and purpose of our technology are to provide:

● Simplicity – the use of code-free/low code development tools instead of hard coding and multiple programming languages to solve critical 

and complex challenges;

● Business focus – the use of pre-compiled business logic and components eliminates repetitive, low level technical and coding tasks;

● Comprehensiveness – the use of a comprehensive development and deployment platform offers a full end-to-end development, deployment 

and integration capability;

● Automation of mundane tasks – to accelerate development and maintenance and reduce risk; and

● Interoperability – to support business logic across multiple hardware and software platforms, operating systems and geographies.

We  offer  three  complementary  application  platforms  that  address  the  wide  spectrum  of  composite  applications,  Magic  xpa,  Magic  SmartUX  and 
AppBuilder.  Our  Magic  xpi  integration  platform  and  Magic  xpc  iPaaS  solution  delivers  fast  and  simple  integration  and  orchestration  of  business 
processes  and  applications.  We  gained  over  160  new  customers  in  2020  operating  in  a  wide  variety  of  industries,  including  financial  services,  life 
sciences, government, telecommunications, energy and manufacturing.

Magic xpa Application Platform

Magic xpa Application Platform, our metadata driven application platform, provides a simple, low code and cost-effective development and deployment 
environment that lets organizations and MSPs quickly create user-friendly, enterprise-grade, multi-channel mobile and desktop business app that employ 
the latest advanced functionalities and technologies. The Magic xpa Application Platform, formerly named uniPaaS, was first released in 2008 and is an 
evolution  of  our  original  eDeveloper  product,  a  graphical,  rules-based  and  event-driven  framework  that  offered  a  pre-compiled  engine  for  database 
business tasks and a wide variety of generic runtime services and functions which was released in 2001.

We  have  continually  enhanced  our  Magic  xpa  application  platform  to  respond  to  major  market  trends  such  as  the  growing  demand  for  cloud-based 
offerings including Rich Internet Applications (RIA), mobile applications and SaaS. Accordingly, we have added new functionalities and extensions to 
our application platform, with the objective of enabling the development of RIA, SaaS, mobile and cloud-enabled applications. SaaS is a business and 
technical model for delivering software applications, similar to a phone or cable TV model, in which the software applications are installed and hosted in 
dedicated data centers and users subscribe to these centers and use the applications over an internet connection. This model requires the ability to deliver 
RIA.  Magic  xpa  is  a  comprehensive  RIA  platform.  It  uses  a  single  development  paradigm  that  handles  all  ends  of  the  application  development  and 
deployment process including client and server partitioning and the inter-communicating layers.

Magic xpa offers customers the power to choose how they deploy their applications, whether full client or web; on-premise or on-demand; in the cloud or 
behind the corporate firewall; software or mobile or SaaS; global or local. Our Magic xpa Application Platform complies with event driven and service 
oriented architectural principles. By offering technology transparency, this product allows customers to focus on their business requirements rather than 
technological  means.  The  Magic  xpa  single  development  paradigm  significantly  reduces  the  time  and  costs  associated  with  the  development  and 
deployment  of  cloud-based  applications,  including  RIAs,  mobile  and  SaaS.  In  addition,  application  owners  can  leverage  their  initial  investment  when 
moving from full client mode to cloud mode, and modify these choices as the situation requires. Enterprises can use cloud-based Magic xpa applications 
in  a  SaaS  model  and  still  maintain  their  databases  in  the  privacy  of  their  own  data  centers.  It  also  supports  most  hardware  and  operating  system 
environments such as Windows, Unix, Linux and AS/400, as well as multiple databases and is interoperable with .NET and Java technologies.

Magic xpa can be applied to the full range of software development, from the implementation of micro-vertical solutions, through tactical application 
modernization and process automation solutions, to enterprise spanning SOA migrations and composite applications initiatives. Unlike most competing 
platforms,  we  offer  a  coherent  and  unified  toolset  based  on  the  same  proven  metadata  driven  and  rules  based  declarative  technology,  resulting  in 
increased cost savings through fast and easy implementation and reduced project risk.

Magic xpa enables organizations to differentiate themselves from their competition through software-enabled digital transformation. With our platform, 
organizations can rapidly and easily design, build and implement powerful, enterprise-grade custom applications through our intuitive, visual interface, 
with little or no coding required. Our Solution ensures that applications developed on our platform can be immediately and natively deployed across a full 
range  of  mobile  and  desktop  devices  with  no  additional  customization,  including  desktop  web  browsers,  tablets  and  mobile  phones.  We  also  enable 
organizations to easily modify and enhance applications and automatically disseminate these updates across device types to ensure that all users benefit 
from the most up-to-date functionality.

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Key benefits of our platform include:

● Powerful applications to solve critical and complex challenges. At the core of our platform is an advanced engine that enables the modeling, 
modification  and  management  of  complex  processes  and  business  rules.  Our  heritage  provides  us  with  this  differentiated  understanding  of 
complex processes, and we have incorporated that expertise into our platform to enable the development of powerful applications. Organizations 
have  used  our  platform  to  launch  new  business  lines,  build  large  procurement  systems,  manage  retail  store  layouts,  conduct  predictive 
maintenance on field equipment and manage trading platforms, among a range of other use cases.

● Rapid  and  simple  innovation  through  our  powerful  platform.  Our  platform  employs  a  low-code,  intuitive,  visual  interface  and  pre-built 
development modules that reduce the time required to build powerful and unique applications. Our platform automates the creation of forms, 
data  flows,  records,  reports  and  other  software  elements  that  would  otherwise  need  to  be  manually  coded  or  configured.  This  functionality 
greatly reduces the iterative development process, allowing for real-time application optimization and ultimately shortening the time from idea to 
deployment. In turn, organizations can better leverage scarce and costly developer talent to accomplish more digital transformation objectives.

● Build once, deploy everywhere. Our technology allows developers to build an application once and use it everywhere with the consistency of 
experience and optimal performance levels that users expect. Applications developed on our platform can be immediately and natively deployed 
across a full range of mobile and desktop devices with no additional customization, including desktop web browsers, tablets and mobile phones.

● Deployment flexibility to serve customer needs. Our platform can be installed in any cloud or on-premises, with organizations able to access 
the same functionality and data sources in all cases. Our flexible deployment model also preserves a seamless path to future cloud deployments 
for organizations initially choosing on-premises for their most sensitive workloads.

Our approach to digital transformation  goes beyond  simply enabling organizations to build custom  applications fast. We empower decision makers to 
reimagine their products, services, processes and customer interactions with software by removing much of the complexity and many of the challenges 
associated with traditional approaches to software development. Because we make  application development easy,  organizations can build  specific and 
competitively differentiated functionality into applications to deliver enhanced user experiences and streamlined business operations.

In February 2018, we released Magic xpa 3.3 with a more seamless and easier integration with Java, similar to the already existing integration with .NET, 
making the Magic xpa platform even more robust. Along with that, we provided a new WS provider mechanism, built on Apache Axis2, enhancing our 
current WCF based capabilities.

In April 2018 and for the third consecutive year, Magic Software’s Magic xpa application development platform gained top market share in license sales 
in the Japanese market. According to the “Market Research for Next Generation Extra-Rapid Development Tools in 2018” published by MIC Research 
Institute Ltd., the Magic xpa Application Platform grew 2% achieving a 41% share of the Japanese market.

In August 2018, we released Magic xpa 4.0 with its new Angular-based Web application framework that provides developers and Angular developers 
with the power to develop device-agnostic and feature-packed Web applications. Magic xpa 4.0 decouples the business logic from the presentation of the 
apps  providing  developers  with  the  flexibility  to  use  the  Angular  open-source  platform  with  industry-standard  state-of-the-art  technologies,  including 
HTML5, CSS, and JavaScript for designer-quality screens, while benefiting from the productivity, security, and scalability capabilities provided by our 
low-code development platform.

In addition, we further modernized our Integrated Development Environment (IDE) by moving toward a full-fledged Visual Studio-based studio, offering 
our users an even more intuitive and user-friendly experience.

During  2018,  Magic  xpa  was  listed  in  Gartner’s  Market  Guide  for  Application  Platforms  report.  In  addition,  Magic  xpa  was  listed  in  the  Forrester 
Wave™ for Mobile Low-Code Development Platforms.

In 2020, Magic Software significantly enhanced its new Angular based web client capabilities, provided GIT version control capability as an integral part 
of expanding its CI/CD overall capabilities, as well as enhanced compare and merge functionality under its xpa 4.7 release.

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AppBuilder Application Platform

AppBuilder,  a  platform  we  acquired  in  December  2011,  is  a  proprietary  development  environment  used  for  managing,  maintaining  and  reusing 
complicated applications needed by large businesses. It provides the infrastructure for enterprises worldwide, across several industries, with applications 
running millions of transactions daily on legacy systems. Enterprises using AppBuilder can build, deploy and maintain large-scale custom-built business 
applications for years without being dependent on any particular technology. The AppBuilder deployment environments include IBM mainframe, Unix, 
Linux and Windows. AppBuilder is intended to increase productivity and agility in the creation and deployment of enterprise class computing.

AppBuilder  follows  the  4GL  development  paradigm  to  help  enterprises  focus  on  the  business  needs  and  definition  and  overlook  technical  hurdles. 
AppBuilder developers define the business roles and prior to deployment the code is generated from the development environment to the required run 
time environment. Several large MSPs have utilized AppBuilder to build state of the art applications that are deployed through many large customers.

AppBuilder implements a model driven architecture approach to application development. It provides the ability to design an application at the business 
modeling  level  and  generate  forward  to  an  application.  AppBuilder  has  a  platform-independent,  business-rules  language  that  enables  generation  to 
multiple platforms. It is possible to generate the client part of an application as Java and the server part as COBOL. As businesses change, the server part 
can be generated as Java without changing the application logic. Only a simple configuration option needs to be changed.

AppBuilder  contains  everything  a  development  environment  needs  to  create  any  type  of  simple  or  complex  business  application  with  platform-
independent functionality, including:

● System administration security controls for scope and permissions;

● Migration, testing, and deployment functions;

● Architecture-independent development;

● An integrated toolset for designing, developing, and deploying applications;

● Object-based components managed from host, server, or client repositories;

● Support for Java/J2EE, COBOL, C#, and C programming languages;

● An efficient, cross-platform code generation facility;

● Ready-to-use business logic and libraries;

● A remote prepare facility for mainframe development;

● Multiple language user interface support; and

● DBCS support.

Magic xpi Integration Platform

Our Magic xpi integration platform (an evolution of our original and formerly branded iBOLT platform, launched in 2003) is a graphical, wizard-based 
code-free solution delivering fast and simple integration and orchestration of business processes and applications. Magic xpi allows businesses to more 
easily  view,  access,  and  leverage  their  mission-critical  information,  delivering  true  enterprise  application  integration,  or  EAI,  business  process 
management, or BPM, and SOA infrastructure. Increasing the usability and life span of existing legacy and other IT systems, Magic xpi allows fast EAI, 
development and customization of diverse applications, systems and databases, assuring rapid return on invested capital and time-to-market, increased 
profitability and customer satisfaction.

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Magic xpi allows the integration and interoperability of diverse solutions, including legacy applications, in a quick and efficient manner. In January 2010, 
we  released  Magic  xpi  3.2  and  since  then  we  have  continued  to  develop  the  Magic  xpi  channel.  We  entered  into  agreements  with  additional  system 
integrators, consultancies and service providers, who acquired Magic xpi skills and offer Magic xpi licenses and related services to their customers. We 
also  offer  special  editions  of  Magic  xpi  with  optimized  and  certified  connectors  for  specific  enterprise  application  vendor  ecosystems,  such  as  SAP, 
Oracle  JD  Edwards,  Microsoft  SharePoint  and  Salesforce.com.  These  special  editions  contain  specific  features  and  pricing  tailored  for  these  market 
sectors.

Our heritage as a veteran player in the integration market provides us with a differentiated understanding and ability to automate complex processes, and 
we have incorporated that expertise into our platform to enable the development of powerful business software. Magic xpi can leverage a complete stack 
of automation technologies, applying the right automation approach for each specific use case.

Key benefits of our platform include:

● Business Process Management. At the core of our platform is an advanced engine that enables the modeling, modification and management of 

complex processes. This engine enables orchestration of any business workflow.

● Decision  Rules.  Appian  includes  a  declarative  environment  for  defining  and  executing  business  logic  or  rules.  These  rules  can  be  highly 
complex  and  can  be  applied  within  the  Appian  platform  to  many  use  cases,  ranging  from  automated  decision  making  to  user  experience 
personalization.

● Seamless  integration  with  existing  systems  and  data. In  contrast  to  typical  enterprise  software,  our  platform  does  not  require  that  data  reside 
within  it  in  order  to  enable  robust  data  analysis  and  cross-department  and  cross-application  insight.  Our  platform  seamlessly  integrates  with 
many of the most popular enterprise software applications and data repositories and can be used within many legacy environments. For example, 
organizations frequently use our platform to extend the life and enhance the functionality of legacy systems of record, such as those used for 
enterprise resource planning, human capital management and customer relationship management, by building new applications that enhance the 
functionality of those systems and by leveraging the data within those systems to further optimize and automate operations.

● Deployment flexibility to serve customer needs. Our platform can be installed in any cloud or on-premises, with organizations able to access 
the same functionality and data sources in all cases. Our flexible deployment model also preserves a seamless path to future cloud deployments 
for organizations initially choosing on-premises for their most sensitive workloads.

In the aggregate, these core capabilities enable Magic to automate and govern end-to-end processes. Magic complements these automation technologies 
with  related  features  like  process  reporting,  analytics  and  management,  which  make  it  simple  for  organizations  to  quickly  improve  and  upgrade  their 
automations as business needs change.

In March 2018, we released Magic xpi version 4.7 with a new OData Provider connector, Active Directory Federation Services (ADFS) support for the 
SharePoint  Online  (MOSS)  connector,  ability  to  write  new  connectors  based  on  Magic  xpa  Application  Platform’s  runtime  technology  and  multiple 
features to improve programming productivity, such as visual indicators of data flow status and an enhanced monitor to provide an even more accurate 
bird’s eye view of all running projects. 

In October 2018, we announced that Magic xpi Integration Platform 4 achieved SAP-certified integration with SAP S/4HANA, enabling our customers to 
optimize business processes through automation across leading ERP, CRM, finance, and other enterprise systems using a single platform.

In February 2019, we released Magic xpi version 4.9 with a new REST client connector, ODATA connector enhancements, inherent UPSERT support in 
the data mapper, and built-in cloud support.

In  August  2019,  we  released  Magic  xpi  version  4.11,  enabling  access  to  remote  connectors  residing  at  another  site,  without  the  need  for  a  VPN  (aka 
‘Local Agent’ capability). In addition, in the beginning of 2020 we released the major released Magic xpi 4.12, which includes 64-bit support for our 
Run-Time engine as-well as integration with one of the industry’s API management solutions suites. During 2019, we also released additional features 
pursuant to customer requests.

In 2020, Magic Software enhanced the above Local Agent capability with more functionality, added additional connectors (e.g., OPC for manufacturing) 
and invested more resources in the overall product stability. In addition, Magic Software has added various features to the platform to expand its  product 
offering, per customer requests.

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In  2021,  we  plan  to  enhance  the  above  Local  Agent  capability  with  more  functionality,  add  additional  connectors  (e.g.,  OPC  for  manufacturing)  and 
invest  more  resources  in  the  overall  product  stability.  In  addition,  we  plan  to  continue  to  expand  our  product  offering  with  additional  features,  per 
customer requests.

Powerful  applications  to  solve  critical  and  complex  challenges. At  the  core  of  our  platform  is  an  advanced  engine  that  enables  the  modeling, 
modification and management of complex processes and business rules. Our heritage as a business process management, or BPM, company provides us 
with  this  differentiated  understanding  of  complex  processes,  and  we  have  incorporated  that  expertise  into  our  platform  to  enable  the  development  of 
powerful applications. Organizations have used our platform to launch new business lines and build large procurement systems.

Magic xpc Integration Platform

In  November  2017,  we  announced  the  expansion  of  our  integration  offering  with  the  launch  of  Magic  xpc,  a  hybrid  integration  platform  as  a  service 
(IPaaS), which enable customers to accelerate digital transformation on the cloud, on-premises or on both.

Magic  xpc  is  powered  by  its  out-of-the-box  integration  connectors  for  mainstream  business  applications,  databases,  protocols  and  tools  for  building 
custom integrations. Magic’s iPaaS platform was built using node.JS and docker technology. Magic xpc users can monitor their integration flows and 
create and manage alerts from a single interface. Built on top of open-source components with no cloud vendor lock-in, Magic xpc is available on both 
public and private cloud platforms including, Amazon Web Services, Azure, and Google Cloud.

Magic SmartUX

Magic  SmartUX,  a  platform  we  acquired  in  April  2019,  is  a  low-code  development  platform  for  mobilizing  and  modernizing  enterprise  business 
application designed for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications.

The Magic SmartUX platform addresses the three biggest challenges enterprises are facing in the road to Digital Transformation: 

● Multi-platform: end client devices are abundant and diverse, we provide an omni-channel solution. 

● Many Systems of Record: over the years enterprise adopted (home grown and third party) solutions that scattered the business flow over many 
different system, Magic SmartUX enable the enterprise to expose complex business flows to modern technology with now changes and overhead 
to the existing working applications.

● Talent  Gap:  Mobile  and  integration  are  the  hardest  skillsets  for  IT  orgs  to  find,  with  the  Magic  SmartUX  platform  addressing  Citizens 

Developers, we allow any intern tech savvy individual to deliver complex and robust Mobile business application.

FactoryEye

On May 2019 Magic Software launched the releases of FactoryEye, a proprietary high performance, low-code, flexible, hybrid platform built specially 
for  manufacturers  based  on  existing  infrastructure  enabling  real-time  virtualizations  of  all  production  data  and  advanced  analytics  (based  on  machine 
learning) for improved productivity and competitive advantage. Magic Software has hundreds of manufacturing customers, and drew on over 35 years of 
manufacturing  experience  to  develop  FactoryEye.  The  product’s  intuitive  and  user-friendly  dashboards  empower  manufacturers  by  providing  all  the 
analysis they need in order to make faster and smarter decisions based on real time data and analytics. This translates into improved productivity, faster 
delivery  times,  and  better  control  over  the  manufacturing  processes,  leading  to  increased  customer  satisfaction  and  higher  profit  margins.  FactoryEye 
offers dozens of prebuilt connectors to a range of enterprise applications and MRP systems, such as SAP, JD Edwards, and Infor, as well as MES, CRM, 
and PLM systems.

FactoryEye collects real-time data from existing machinery and operational systems and transforms it into actionable intelligence for immediate results 
and continuous improvement in the manufacturing process. The solution brings the benefits of Industry 4.0 connectivity to mid-sized manufacturers in 
several industry verticals, including automotive parts, food & beverage, medical devices, metal processing, packaging, plastics & rubber and specialty 
manufacturing.

The addition of FactoryEye to Magic Software’s software portfolio allows Magic Software to provide to its new and existing manufacturing clients, with 
a comprehensive Industry 4.0 solution and aligns with Magic Software strategy of enhancing its portfolio with enterprise grade technologies.

FactoryEye’s end-to-end solution incorporates several key features:

● Powered by Magic Software plug and play IIoT Integration platform.

● Incorporates advanced analytics and AI into decision support

● Customer KPIs are used to measure and qualify results

● Leverages investments by integrating existing systems

● Collects data from automated and semi-automated machines

37

In addition to offering a dynamic cloud-based software solution, FactoryEye manufacturing consultants work with customers to harmonize their systems 
and fit the right tools for their needs. Consultants analyze business processes for what is working, formulate a plan to add what is missing from existing 
systems  and  create  sprints  to  deliver  immediate  results.  A  dynamic  cycle  of  data  collection  and  analysis  allows  for  continuous  improvement  and 
flexibility in the optimization process.

Since its launch, Magic Software made a targeted effort to reach mid-sized manufacturers who are looking to improve the efficiency of their factories. 
Our goal is to position FactoryEye as a solution that offers more than mere factory floor visibility through IIoT connectivity, while remaining more cost 
effective and customizable than offerings from “Tier 1” companies. To that end, Magic Software has created a new website for FactoryEye which will 
launch by the end of the first half of 2020, as well as blogs, whitepapers, e-books and email campaigns to spread awareness of this new offering and 
benefits for mid-sized manufacturers.

As  an  Oracle  Platinum  Partner,  FactoryEye  brings  the  benefits  of  Industry  4.0  to  mid-sized  manufacturing  companies,  with  an  easy,  affordable,  and 
flexible approach that does not require changing existing systems and infrastructure. This Industry 4.0 solution captures vast amounts of production data, 
transforms it into actionable intelligence, and empowers workers, managers and executives to make informed decisions in real-time.

In April 2021 Magic Software announced its partnership with JDEMart, which is the largest online marketplace of JD Edwards solutions from vendors all 
over  the  world.  Adding  Magic  Software’s  FactoryEye  solution  to  JDEMart’s  marketplace  provides  manufacturers  using  JD  Edwards  with  real-time, 
actionable intelligence to decision makers at all levels of the company.

In addition, we continue to market Magic Software’s application and integration products. These products continue to provide value and convenience for 
our customers as low code options to integrate their disparate systems.

Vertical software solutions

Clicks™

Our Roshtov subsidiary has approximately three decades of proven experience based on its proprietary comprehensive core software solution for medical 
record information management systems, using in the design and management of patient-file for managed care and large-scale healthcare providers. The 
platform, which can be tailor-made to the specific needs of the healthcare provider, is connected to the clinical, administrative and financial data base 
system,  residing  at  the  provider’s  central  computer,  and  allows  immediate  analysis  of  complex  data  with  potentially  real-time  feedback  to  meet  the 
specific needs of physicians, nurses, laboratory technicians, pharmacists, front- and back-office professionals and consumers.

All of our clients that buy or subscribe to our Clicks software solution also enter into software support agreements with us for maintenance and support of 
their medical record management systems. In addition to immediate software support in the event of problems, these agreements allow clients to access 
new releases covered by support agreements. In addition, each client has 12-hour access, six days a week (6 hours on Friday) to the applicable call-center 
support teams.

We employ a team of 30 research and development specialists that together with our clients create a future where the health care system works to improve 
the well-being of individuals and communities. Roshtov’s proven ability to innovate has led to what we believe to be an industry leading architectures 
and a breadth and depth of solutions and services.

There are four healthcare service providers in Israel, of which, Maccabi Healthcare Services and Clalit, which are the two largest healthcare providers in 
Israel accounting for 78% of the Israeli market, have been our customers since the early 1990’s.

Leap™

Our  FTS  subsidiary  has  over  20  years  of  BSS  experience,  based  on  dozens  of  projects  delivered  to  customers  worldwide.  We  implement  revenue 
management and monetization solutions in mobile, wireline, broadband, MVNO/E, payments, e-commerce, M2M / Internet of Things, mobile money, 
cable, cloud and content markets under the brand name of Leap™. Our Leap™ solutions lower the total cost of ownership (TCO) for telecom, content 
and payment service providers.

FTS works with telecommunications, content and payment service providers globally to help them manage complex transactions and relationships with 
greater  flexibility  and  independence.  Analyzing  transactions  from  a  business  standpoint,  FTS  offers  end-to-end  and  add-on  telecom  billing,  charging, 
policy control and payments solutions to customers worldwide, and services both growing and major providers.

38

FTS targets mid to lower level tier service providers, supporting their BSS needs with end-to-end, turnkey billing and other BSS projects. In addition, 
FTS offers upper-tiers of service providers with BSS and monetization solutions for specific needs, including policy control and charging solutions, M2M 
billing, billing for content services, MVNE/MVNO billing, mobile money software solutions, payment and mobile financial services solutions and others.

Our Leap™ offering is comprised of:

Leap™ BCCF (Business Control and Charging Function) – a proprietary packaged software solution which serves as the underlying foundation of our 
Leap™  products  and  solutions.  Leap  BCCF  enables  service  providers  to  handle  the  aspects  of  event  processing,  from  defining  the  system’s  business 
logic, through importing events and formatting, to charging and executing business rules. With Leap BCCF, new services are deployed on the fly, and 
strategic business rules are formulated more easily, ensuring real-time responses to both service and customer-related events and providing a baseline for 
policy control. 

Leap™ Billing 6.3 – a convergent charging, billing and customer care solution that realizes substantial reductions in OPEX and CAPEX while increasing 
customer satisfaction and retention. Leap Billing software’s flexibility and ease of use enables the service providers’ billing platform to work more at the 
speed of marketing by offering new marketing plans or services in a rapid time-to-market.

Leap™ Policy Control - Leap Policy Control is an integrated charging and policy control solution (a full PCC solution based on PCRF & online/offline 
charging).  Compliant  with  the  3GPP’s  Diameter  policy  control  standard,  Leap  Policy  Control  provides  traffic  and  subscriber  management  strategies. 
Leap  Policy  Control  gives  operators  the  power  to  monitor  usage  in  real  time  and,  using  fully  configurable  business  rules,  define  how  they  manage 
network resources, applications, and subscribers – in real time – while generating revenue from personalized mobile applications, content and services. 
Leap Policy Control can be implemented as a stand-alone solution or as part of a larger BSS project implementation. 

FTS Express™ - FTS express™ is an all-in-one software appliance for online charging, billing, AAA, balance management, customer care, policy control 
and interconnect, designed for entry-level operations of MVNOs, LTE, VoIP, ISP, broadband, IPTV and more.

The following is a sample of the monetization solutions offered by FTS: 

● End-to-end, turnkey billing and customer care solutions;

● Convergent, online charging and billing;

● Policy control and charging;

● MVNO/E billing;

● Billing for content;

● Interconnect billing;

● M2M / IoT billing;

● Broadband and multi-play billing;

● Mobile money solutions;

● E-commerce and M-commerce solutions;

● Payments and mobile payments solutions;

● Smart revenue sharing and partner management solutions; and

● Billing service bureau.

FTS’s solutions are delivered via cloud, on-premises or in a fully managed-services mode and are backed by our Israel and Bulgaria-based experienced 
professional services support team.

39

HR Pulse

Now  in  its  10th  release,  HR  Pulse  is  a  proprietary  platform  that  creates  and  customizes  software  applications  for  HCM,  with  the  goal  to  combine 
technology with effective processes, to facilitate the collection, analysis and interpretation of quality data about people, their jobs and their performance, 
to enhance HCM decision making, resulting in increased organizational efficiency and effectiveness. HR Pulse addresses four distinct functional areas 
with the ability to also work as one consolidated system:

● Performance and goal management:

● Development management;

● Talent management and succession planning; and

● Compensation and merit review.

Our offering includes customizable “out of the box” HCM SaaS Solutions, such as Pilat Frist and Pilat Professional, that provides a menu of templates 
that can be used to affordably and expeditiously create customized HCM solutions for companies.  The HR Pulse platform promotes the building and 
implementation of solutions that address broader business challenges as well. Such offerings include 360-degree feedback, employee surveys, leadership 
and management development, coaching and job evaluation.

Hermes

Hermes has been developing and evolving cargo management systems for the air cargo industry since 2002. Hermes Air Cargo Management System is a 
proprietary,  state-of-the-art,  packaged  software  solution  for  managing  air  cargo  ground  handling.  Our  Hermes  Solution  covers  all  aspects  of  cargo 
handling,  from  physical  handling  and  cargo  documentation  through  customs,  seamless  EDI  communications,  dangerous  goods  and  special  handling, 
tracking  and  tracing,  security  and  billing.   Over  the  last  10  years  Hermes  systems  have  been  implemented  in  over  70  terminals  on  five  continents, 
providing efficient and accurate handling of more than 5 million tons of freight annually. Customers benefit through faster processing and more accurate 
billing,  reporting  and  ultimately  enhanced  revenue.   Customers  include  independent  ground  handlers,  airlines  with  a  cargo  arm,  hubs  belonging  to  an 
individual airline or those catering to a number of airlines transiting cargo to additional destinations. The Hermes Solution is delivered on a licensed or 
fully hosted basis. 

Our Value Proposition

Hermes systems are built with the specific needs of air cargo handlers and airlines in mind and are amongst the most versatile and sophisticated around. 
Hermes Solutions are focused on maximizing customer profits by streamlining ground handling processes and employing built-in best practices to reduce 
handling errors. Hermes team of cargo experts carry out a full business analysis, listen to our customers’ requirements, suggest additional functionality 
and work with them to deliver an air cargo management solution that is streamlined around their processes and customized to their needs. Hermes works 
with everyone from smaller cargo handlers to large airlines all over the world and counts Menzies Aviation, WFS (FRA), Luxair, Etihad Airport Services 
and Frankfurt Cargo Services among their customers. 

Strategy 

Our goal is to continue our profitable and cash generative growth within our software solutions and professional services markets. We plan to achieve this 
goal by focusing on the following principles:

● Expand sales to existing customers. We intend to capitalize on the opportunity to more effectively cross-sell solutions and services across our 
existing  customer  base.  In  addition  to  selling  complementary  software  solutions  to  customers  that  already  use  our  development  application 
solutions or packaged software solutions, we believe our strong customer, MSP and partner relationships and execution track record position us 
to successfully grow our revenues by delivering complementary development and integration tools from our product offering to our existing IT 
services customers and by delivering IT services to our existing application development customer base.

40

● Capitalize  on  opportunities  created  by  new  technological  trends.  We  believe  that  emerging  industry  trends  such  as  mobile  applications, 
cloud  applications,  SaaS  and  big  data  will  require  our  enterprise  customers  and  partners  to  continue  and  upgrade  existing  systems  and  to 
integrate their current infrastructure with new mobile and cloud applications or with new big data management solutions. We intend to market 
the  capabilities  of  our  software  solutions  and  professional  services  offerings  to  customers  that  are  currently  impacted  or  will  potentially  be 
impacted  by  the  increased  complexity  resulting  from  these  trends.  For  instance,  we  intend  to  promote  Magic  xpa  through  Rich  Internet 
Applications (RIAs).

● Grow  our  customer  base  through  new  offerings.  We  plan  to  grow  our  business  by  attracting  new  ISV  enterprise  customers  with  new 
technology offerings and new professional services through our already established expertise in the areas of mobile technologies and projects, 
cloud applications, SaaS and Big Data solutions, and integration solutions. Due to our track record in these industry segments, we believe we are 
well  positioned  to  develop  and  offer  new  application  development  and  integration  solutions  that  will  enable  us  to  attract  new  customers.  In 
addition, we believe our familiarity with these verticals will allow us to differentiate our IT services offering and grow our market share in this 
vertical as well.

● Provide new solutions to new ecosystems. We expect the same industry trends of mobile, cloud, SaaS and big data to lead to the creation of 
additional enterprise applications ecosystems. We intend to continue to develop new solutions that will allow us to form new partnerships, which 
in turn will grow our revenues. We also intend to focus on recruiting OEM partners that will incorporate our Magic xpi integration technology 
into their product offerings.

● Acquire  complementary  businesses.  As  part  of  our  growth  strategy,  we  will  continue  to  seek  and  evaluate  opportunities  to  grow  through 
acquisitions  of  companies  and  operations  with  complementary  software  solutions,  technologies  and  related  intellectual  property,  packaged 
software  solutions,  augmenting  integration  and  services  capabilities,  additional  distribution  channels  or  market  share.  We  have  a  strict 
acquisition policy pursuant to which we only pursue acquisitions in cases we identify as having a clear business opportunity and a clear path to 
revenue growth. In addition, we only pursue acquisitions which we believe entail low integration and operational risk as a result of our internal 
familiarity  with  the  target  or  the  industry  in  which  it  operates,  through  our  network  of  MSPs,  system  integrators,  distributors,  resellers,  and 
consulting  and  OEM  partners.  We  intend  to  balance  any  investments  in  such  acquisitions  with  investments  in  our  existing  business  and  our 
policy of returning value to shareholders in the form of dividends.

Product Development 

We place considerable emphasis on research and development in order to improve and expand the functionality of our technologies and to develop new 
applications. We believe that our future success depends upon our ability to maintain our technological leadership, to enhance our existing products and 
to introduce new commercially viable products addressing the needs of our customers on a timely basis. We also intend to support emerging technologies 
as they are introduced in the same way we have supported new technologies in the past. We will continue to devote a significant portion of our resources 
to research and development. We believe that internal development of our technology is the most effective means of achieving our strategic objective of 
providing an extensive, integrated and feature-rich development technology. For significant version release see “Magic’s Software Solutions” discussed 
above.

Product Related Services 

Professional Services. We offer fee-based consulting services in connection with installation assurance, application audits and performance enhancement, 
application  migration  and  application  prototyping  and  design.  Consulting  services  are  aimed  at  generating  both  additional  revenues  and  ensuring 
successful implementation of Magic xpa, Appbuilder, Magic xpi Magic xpc, SmartUX and FactoryEye projects through knowledge transfer. As part of 
management efforts to focus on license sales, our goal is to provide such activities as a complementary service to our customers and partners. We believe 
that the availability of effective consulting services is an important factor in achieving widespread market acceptance.

Services are offered as separately purchased add-on packages or as part of an overall software development and deployment technology framework. Over 
the last several years, we have built upon our established global presence to form business alliances with our MSPs that use our technology to develop 
solutions for their customers, and distributors to deliver successful solutions in focused market sectors.

41

Maintenance.  We  offer  our  customers  annual  maintenance  contracts  providing  for  unspecified  upgrades  and  new  versions  and  enhancements  for  our 
products on a when-and-if-available basis for an annual fee.

Customer  Support.  We  believe  that  a  high  level  of  customer  support  is  important  to  the  successful  marketing  and  sale  of  our  products.  Our  in-house 
technical support group provides training and post-sale support. We believe that effective technical support during product evaluation as well as after the 
sale has substantially contributed to product acceptance and customer satisfaction and will continue to do so in the future.

We offer online support systems for our MSPs and end users, providing them with the ability to instantaneously enter, confirm and track support requests 
through  the  Internet.  These  systems  support  MSPs  and  end-users  worldwide.  As  part  of  this  online  support,  we  offer  Support  Knowledge  Base  tools 
providing  the  full  range  of  technical  notes  and  other  documentation  including  technical  papers,  product  information,  and  answers  to  most  common 
customer queries and known issues that have already been reported.

Training. We conduct formal and organized training on our development tools and packaged software solutions. We develop courses, pertaining to our 
principal products and provide trainer and student guidebooks. Course materials are available both in traditional, classroom courses and as web-based 
training  modules,  which  can  be  downloaded  and  studied  at  the  student’s  own  pace  and  location.  The  courses  and  course  materials  are  designed  to 
accelerate the learning process, using an intensive technical curriculum in an atmosphere conducive to productive training.

IT Services

Background

Our IT services offerings consist of a variety of professional services that can be grouped into integration and other IT services. Our integration services 
include:

● Infrastructure  analysis, design and  delivery -  management  of complex,  tailor-made projects  and  telecom infrastructure projects in wireless 

and wire-line as well as IT consulting services, mainly for the defense and public sectors.

● Technology  consulting  and  implementation  services  -  planning  and  execution  of  end-to-end,  large-scale,  complex  solutions  in  networking, 

cyber security, command & control and high performance transaction systems.

● Application development - We specialize in end-to-end projects that feature an array of technologies, from development and implementation of 
concepts  for  startups  to  overall  responsibility  for  the  development  of  systems  for  large  enterprises.  Our  development  services  include 
development of on-premise, mobile and cloud applications as well as Embedded and real time software development.

With more than 1,700 experts and hundreds of projects gone live in a variety of advanced technologies in the U.S., Europe and Israel, we have developed 
significant  expertise  and  accumulated  vast  experience  in  integration  projects.  Such  projects  are  typically  more  complex  and  require  a  high  level  of 
industry  knowledge  and  highly  skilled  professionals.  Our  integration  expertise,  as  well  as  our  global  reach  allows  us  to  deliver  comprehensive,  value 
added  services  to  our  customers.  Our  IT  services  customers  include  major  global  telecoms,  OEMs  and  engineering,  furnish  and  installation  service 
companies.

Strategic Consulting and Outsourcing Services

We provide a broad range of IT consulting services in the areas of infrastructure design and delivery, application development, technology planning and 
implementation services, cloud computing, as well as supplemental outsourcing services. Our wholly-owned subsidiaries, Fusion Solutions LLC, Xsell 
Resources  Inc.,  Allstates  Consulting  Services  LLC,  Futurewave  Systems,  Inc.,  NetEffects,  Inc,  OnTarget  Group,  Inc,  the  Comm-IT  Group,  Infinigy 
Solutions LLC., Comblack Ltd. and Shavit Software (2009) Ltd. provide advanced IT consulting and outsourcing services to a wide variety of companies 
including Fortune 1000 companies. Our technical personnel generally supplement the in-house capabilities of our customers. Our approach is to make 
available  a  broad  range  of  technical  personnel  to  meet  the  requirements  of  our  customers  rather  than  focusing  on  specific  specialized  areas.  We  have 
extensive knowledge of and have worked with virtually all types of wireless and wireline telecom infrastructure technologies as well as in the areas of 
infrastructure  design  and  delivery,  application  development,  project  management,  technology  planning  and  implementation  services.  Our  consulting 
partners  come  from  a  wide  range  of  industries,  including  finance,  insurance,  government,  health  care,  logistics,  manufacturing,  media,  retail  and 
telecommunications. With an experienced team of recruiters in the telecom and IT areas and with a substantial and a growing database of telecom talent, 
we  can  rapidly  respond  to  a  wide  range  of  requirements with  well  qualified  candidates.  Our  customer  list  includes  major  global  telecoms,  OEMs  and 
engineering, furnish and installation service companies. We have built long-term relationships with our customers by providing expert telecom talent. We 
provide individual consultants for contract and contract-to-hire assignments as well as candidates for full time placement. In addition, we configure teams 
of technical consultants for assigned projects at our customers’ sites.

42

Customers, End-Users and Markets

We  market  and  sell  our  products  and  services  in  more  than  50  countries  worldwide.  The  following  tables  present  our  revenues  by  revenue  type  and 
geographical market for the periods indicated:

Software sales
Maintenance and technical support
Consulting services
Total revenues

United States
Israel
Europe
Japan
Other

Total revenues

$

$

$

$

2020

Year ended December 31,
2019
(in thousands)
28,084
$
30,996
266,550
325,630

$

$

$

24,272
33,181
313,741
371,194

2020

Year ended December 31,
2019
(in thousands)
158,095
$
124,523
25,788
12,499
4,725
325,630

$

$

$

177,882
149,094
26,947
12,643
4,628
371,194

2018

25,454
30,951
227,970
284,375

2018

137,066
103,850
28,257
9,797
5,405
284,375

Our Magic xpa, Magic xpi, Magic xpc, Magic SmartUX, FactoryEye, and AppBuilder technologies are used by a wide variety of developers, integrators 
and  solution  providers,  that  can  generally  be  divided  into  two  sectors  (i)  those  performing  in-house  development  (corporate  IT  departments),  and  (ii) 
MSPs, including large system integrators and smaller independent developers, and VARs that use our technology to develop or provide solutions to their 
customers.  MSPs  who  are  packaged  software  publishers  use  our  technology  to  write  standard  packaged  software  products  that  are  sold  to  multiple 
customers, typically within a vertical industry sector or a horizontal business function.

Among the thousands of customers running their business systems with our technology are the following:

ABB Group
Able B.V.
ADD
Adidas Canada
Adecco Nederland
Agricultural Bank of China
Allstate Life Insurance
ATLAS Grupo Financiero
Seguros y Fianzas
Auchan
AutoScout24
Axesor Powers
Bank Leumi
BNP Paribas
Boston Medical Center
CBIA
Çelebi Ground Handling Inc.
Centric
Christie Digital
Club Med
Coca Cola
Crane & Co.
Datenlotsen
Eco-Emballages
Electra
Export-Import Bank of Thailand
Ekro
Euroclear
Farm Mutual Reinsurance Plan
Finanz Informatik
Fiskars
Franken Brunnen
Fujitsu Marketing
Fujitsu-Ten

Fukushima Bank
Gakken
GE Capital
GGD Amsterdam
Grange Company
Groupe Flo
Grupo Inversionistas en
Autotransportes Mexicanos
Guardian Life Insurance
Hebrew University of Jerusalem
Hitachi Systems
IDF
ING Commercial Finance BV
ISS
Japan Chamber of Commerce
Korea Development Bank (KDB)
Lekkerland Nederland BV
Lloyds Bank
L’Occitane
Loxam
MatrixCare
Mahindra & Mahindra
Moose Toys
Morgan Advanced Materials
Mundipharma
Nagarjuna Fertilizers & Chemicals Ltd.
Nespresso
NextiraOne
NHS Trust
Nihon UNISYS
Nintendo
Orangina Schweppes
Pacific Steel & Recycling
Parrot

43

Petzl
PGG Wrightson
PTT
QboCel Mexico
Rosenbauer
Segafredo France
Sennheiser
Sony DADC
Staff Development Management Systems (SDMS 
Ltd)
SECOM Trust Systems
Sodiaal
Stallergenes
State of Washington Courts
Sterling Crane
Sun Life Insurance
Synbra Holding BV
Telenet Belgium
TelOne Zimbabwe
The Himalaya Drug Company
TOA
TOTO
UPS
Valeo services
Veolia Waters
Viparis
Vishay Intertechnology
Vodafone Iceland
Volvo Brazil
WellMark
Worldwide Flight Services (WFS)
ZF Lemforder

Sales, Marketing and Distribution

We market, sell and support our products through our own global offices and marketing department, as well as through a broad global channel-network of 
MSPs, system integrators, value-added distributors and resellers, and OEM and consulting partners. Our sales force is based in our regional offices in the 
United  States,  Japan,  Germany,  United  Kingdom,  Netherlands,  France,  Hungary,  South  Africa,  India  and  Israel,  and  through  regional  distributors 
elsewhere. Our sales network is present in about 50 countries worldwide.

Direct Sales. For Magic xpa and AppBuilder, our direct sales force pursues software solution providers and enterprise accounts. Our sales personnel carry 
out strategic sales with a direct approach to decision makers, managing a constantly monitored consultative type of sales cycle. Magic xpi, FacrotyEye 
and  Magic  xpc  are  mostly  sold  through  indirect  channels  and  through  our  ecosystem  business  relationships,  but  we  have  some  direct  customers  with 
integration needs.

As  of  December  31,  2020,  we  employed  approximately  161  sales  and  marketing  personnel  including,  a  team  of  sales  engineers  who  provide  pre-sale 
technical support, presentations and demonstrations in order to support our sales force.

Indirect Sales. We maintain an indirect sales channel, through our ecosystem business relationships, as well as through system integrators, value added 
distributors and resellers, OEM partners, as well as consultancies and service providers. We maintain an indirect sales channel for Magic xpa through 
MSPs and system integrators, who use our application and integration platforms to develop and deploy different applications for sale to their end-user 
customers.

Distributors. In general, we distribute our products through regional non-exclusive distributors in those countries where we do not have a sales office. A 
regional distributor is typically a software marketing organization with the capability to add value with consulting, training and support. Distributors that 
are  also  MSPs  are  generally  responsible  for  the  implementation  of  both  our  application  platform  and  business  and  process  integration  suite  and 
localization into their native languages. The distributors also translate our marketing literature and technical documentation. Distributors must undergo 
our program of sales and technical training. Marketing, sales, training, consulting, product and customer support are provided by the local distributor. We 
are available for backup support for the distributor and for end-users. In coordination with the local subsidiaries and distributors, we also provide sales 
support for large and multinational accounts. We have 44 distributors in Europe, Latin America and Asia, many of whom are also MSPs.

VARs. In general, we resell our products through VARs that extend their capabilities with our offerings. These include SAP VARs.

Global Marketing Activities. We carry out a wide range of marketing activities aimed at generating awareness of our solutions offerings and to promote 
sales.  Among  our  activities,  we  focus  both  on  both  outbound  and  inbound  marketing,  including  a  content-rich  website  available  in  eight  foreign 
languages,  social  networks  communication,  search  engine  optimization,  on-line  advertising,  lead  generation  campaigns,  public  relations,  case  studies, 
blogs,  industry  analyst  relations,  attendance  at  conferences  and  trade  shows  and  lead  generation  campaigns  around  key  professional  white  papers  and 
webinars.  We  conduct  distributor  and  user  conferences to  update our  worldwide  affiliates  and  user  base  on our  new  product  offerings,  marketing  and 
promotional activities, pricing, best practices, technical information and other information.

In  light  of  the  increased  impact  of  cloud  and  enterprise  mobility  technologies  on  the  IT  landscape,  in  2011  we  commenced  a  strategic  marketing 
repositioning initiative that led to a complete rebranding of certain of our products’ look, feel and naming (to emphasize that our products belong to the 
same technology stack), messaging, as well as a refined definition of our market positioning, value proposition and corporate values. In June 2012, we 
launched the new branding after we completed the strategic repositioning and designed a fresh and dynamic new logo, a new corporate tagline as well as 
fully re-written web site in English and seven other languages. To expand our community of developers and reach out to new audiences around the world, 
we run an ongoing introductory campaign, which offers Magic xpa Single User Edition as a freely downloadable product. Magic xpa Single User Edition 
is an ideal gateway for new developers who want to join Magic Software’s global community and take advantage of new opportunities as their businesses 
grow.  Thousands  of  developers  around  the  world  have  downloaded,  learned  and  used  Magic  xpa  Single  User  Edition,  and  we  are  confident  that  this 
campaign will increase their understanding, awareness and adoption of our application platform.

We use the Salesforce.com CRM platform and the Hubsopt marketing automation tool globally to connect all our lead generation campaigns with our 
sales pipeline management. We have aligned all our local offices to work according to the same global sales and marketing processes. We have also used 
our own Magic xpi Integration Platform to automate processes between our Salesforce and SAP systems to increase efficiency.

Our  sales  cycle  varies  by  size  of  the  customer,  the  number  of  products  purchased  and  the  complexity  of  the  customer’s  infrastructure,  ranging  from 
several weeks for incremental sales to existing customers to several months for large deployments.

44

Competition

The markets for our Enterprise Mobility Solution, and Magic xpa and Magic xpi platforms are characterized by rapidly changing technology, evolving 
industry  standards,  frequent  new  product  introductions,  mergers  and  acquisitions,  and  rapidly  changing  customer  requirements.  These  markets  are 
therefore  highly  competitive, and  we  expect  competition to  continue  to intensify.  The  growth  of  the cloud  adoption  and  mobile  markets  increases  the 
competition in these areas. We constantly follow and analyze the market trends and our competitors in order to effectively compete in these markets and 
avoid losing market share to our direct competitors and other players.

With Magic xpa, we compete in the low-code application platform, SOA architecture and enterprise mobility markets.  Among our current competitors 
are  OutSystems,  Appien,  Mendix,  Kony,  Microsoft,  and  Pegasystems.  With  Magic  xpi,  we  compete  in  the  integration  platform  market.  Among  our 
current competitors are IBM, Informatica, TIBCO, MuleSoft, Jitterbit, Talend, Dell–Boomi, Scribe and Software AG.

More  and  more  enterprises  prefer  to  integrate  their  applications  using  integration  platform  as  a  service  (iPaaS)  technology  and  for  this  purpose  we 
launched our new Magic xpc, a hybrid iPaaS solution.

There are several similar products in the market utilizing the model driven architecture, or MDA, approach utilized by AppBuilder. The market for this 
type  of  platform  is  highly  competitive.  Companies  such  as  CA  and  IBM  have  tools  that  compete  directly  with  AppBuilder.  Furthermore,  new 
development paradigms have become very popular in IT software development and developers today have many alternatives.

As our market grows, we expect that it will attract more highly specialized vendors as well as larger vendors that may continue to acquire or bundle their 
products more effectively. The principal competitive factors in our market include:

● platform features, reliability, performance and effectiveness;

● ease of use and speed;

● platform extensibility and ability to integrate with other technology infrastructures;

● deployment flexibility;

● robustness of professional services and customer support;

● price and total cost of ownership;

● strength of platform security and adherence to industry standards and certifications; and

● strength of sales and marketing efforts.

We  believe  we  generally  compete  favorably  with  our  competitors  with  respect  to  the  features,  security  and  performance  of  our  platform,  the  ease  of 
integration of our applications and the relatively low total cost of ownership of our applications. However, many of our competitors have substantially 
greater  financial,  technical  and  other  resources,  greater  name  recognition,  larger  sales  and  marketing  budgets,  broader  distribution,  more  diversified 
product lines and larger and more mature intellectual property portfolios.

The telecom BSS domain in which we operate through our FTS subsidiary is a highly competitive market in which we compete based on product quality, 
service quality, timeliness in delivery and pricing. Within the global billing, charging and policy control market, FTS principally competes against global 
IT providers and the in-house IT departments of telecommunications operators. Among the competitors focused on this market are Amdocs, Ericsson, 
Comverse, NetCracker Technology, CSG Systems, Redknee Solutions and Oracle Communications.

There are also a number of smaller or regional telecom BSS competitors who compete on a regional or domestic market level. These tend to be smaller 
players, and may include companies such as Comarch, Mind CTI, Tecnotree, Cerillion, Openet and Elitcore, among others.

Additional  competitors  may  enter  each  of  our  markets  at  any  time.  Moreover,  our  customers  may  choose  to  develop  internally  the  functionality  and 
capabilities our current product line offers them and therefore they may also compete with us.

 Our  goal  is  to  maintain  our  technological  advantages,  time  to  market  and  worldwide  sales  and  distribution  network.  We  believe  that  the  principal 
competitive  factors  affecting  the  market  for  our  products  include  developer  productivity,  rapid  results,  product  functionality,  performance,  reliability, 
scalability, portability, interoperability, ease-of-use, demonstrable economic benefits for developers and users relative to cost, quality of customer support 
and documentation, ease of installation, vendor reputation and experience, financial stability as well as intuitive and out-of-the-box solutions to extend 
the capabilities of ERP, CRM and other application vendors for enterprise integration.

45

Intellectual Property

In accordance with industry practice, since we have no registered patents on our software solution technologies, we rely upon a combination of copyright, 
trademark, trade secret laws and contractual restrictions to protect our rights in our software products. Our policy has been to pursue copyright protection 
for our software and related documentation and trademark registration of our product names. In addition, our key employees and independent contractors 
and distributors are required to sign non-disclosure and secrecy agreements.

We provide our products to customers under a non-exclusive, non-transferable license. Usually, we have not required end-users of our products to sign 
license agreements. Generally, a “shrink wrap” license agreement is included in the product packaging, which explains that by opening the package seal, 
the user is agreeing to the terms contained therein. It is uncertain whether license agreements of this type are legally enforceable in all of the countries in 
which the software is marketed.

We  do  not  believe  that  patent  laws  are  a  significant  source  of  protection  for  our  products  since  the  software  industry  is  characterized  by  rapid 
technological  changes,  the  policing  of  unauthorized  use  of  software  is  a  difficult  task  and  software  piracy  is  expected  to  continue  to  be  a  persistent 
problem for the packaged software industry. As there can be no assurance that the above-mentioned means of legal protection will be effective against 
piracy of our products, and since policing unauthorized use of software is difficult, software piracy can be expected to be a persistent potential problem.

We  believe  that  because  of  the  rapid  pace  of  technological  change  in  the  software  industry,  the  legal  protections  for  our  products  are  less  significant 
factors in our success than the knowledge, ability and experience of our employees, the frequency of product enhancements and the timeliness and quality 
of our support services.

Our trademark rights include rights associated with our use of our trademarks and rights obtained by registration of our trademarks. We have obtained 
trademark  registrations  in  South  Africa,  Canada,  China,  Israel,  the  Netherlands  (Benelux),  Switzerland,  Thailand,  Japan,  the  United  Kingdom  and  the 
United States. The initial terms of the registration of our trademarks range from 10 to 20 years and are renewable thereafter. Our use and registration of 
our  trademarks  do  not  ensure  that  we  have  superior  rights  to  others  that  may  have  registered  or  used  identical  or  related  marks  on  related  goods  or 
services.  We  have  registered  a  copyright  for  our  software  in  the  United  States  and  Japan.  In  addition,  we  have  registered  copyrights  for  some  of  our 
manuals in the United States and have acquired an International Standard Book Number (ISBN) for some of our manuals. Our copyrights expire 70 years 
from date of first publication.

46

C.

ORGANIZATIONAL STRUCTURE

The following table sets forth the legal name, location and country or state of incorporation and percentage ownership of our subsidiaries as of December 
31, 2020:

Subsidiary Name
Magic Software Japan K.K
Magic Software Enterprises Inc.
Magic Software Enterprises (UK) Ltd
Hermes Logistics Technologies Limited
Magic Software Enterprises Spain Ltd
Coretech Consulting Group, Inc.
Coretech Consulting Group LLC
Fusion Solutions LLC.
Fusion Technical Solutions LLC.
Xsell Resources Inc.
Magic Software Enterprises (Israel) Ltd
Magic Software Enterprises Netherlands B.V.
Magic Software Enterprises France
Magic Beheer B.V.
Magic Benelux B.V.
Magic Software Enterprises GMBH
Magic Software Enterprises India Pvt. Ltd
Onyx Magyarorszag Szsoftverhaz
Magix Integration (Proprietary) Ltd
AppBuilder Solutions Ltd
Complete Business Solutions Ltd
Datamind Technologies Ltd
CommIT Technology Solutions Ltd
CommIT Software Ltd (shares held by Comm-IT Technology Solutions Ltd.)
CommIT Embedded Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Valinor Ltd. (shares held by Comm-IT Technology Solutions Ltd.)
Dario Solutions IT Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Quickode Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Twingo Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Pilat Europe Ltd.
Pilat (North America), Inc.
Roshtov Software Industries Ltd
BridgeQuest Labs, Inc..
BridgeQuest, Inc.
Allstates Consulting Services LLC
F.T.S. - Formula Telecom Solutions Ltd.
FTS Bulgaria Ltd. (FTS Global Ltd.)
Comblack IT Ltd
Yes-IT Ltd. (shares held by Comblack IT Ltd)
Shavit Software (2009) Ltd. (shares held by Comblack Ltd)
Infinigy (UK) Holdings Limited
Infinigy (US) Holding Inc
Infinigy Solutions LLC.
Infinigy Engineering LLP (shares held by Infinigy Solutions LLC.).
Skysoft Solutions Ltd.
Futurewave Systems, Inc.
OnTarget Group, Inc
NetEffects, Inc.

47

Country of
Incorporation
Japan
Delaware
United Kingdom
United Kingdom
Spain
Pennsylvania
Delaware
Delaware
Delaware
Pennsylvania
Israel
Netherlands
France
Netherlands
Netherlands
Germany
India
Hungary
South Africa
United Kingdom
Israel
Israel
Israel
Israel
Israel
Israel
Israel
Israel
Israel
United Kingdom
New Jersey
Israel
North Carolina
North Carolina
Delaware
Israel
Bulgaria
Israel
Israel
Israel
United Kingdom
Georgia
Georgia
Georgia
Israel
Georgia
North Carolina
Missouri

Ownership 
Percentage

100%
100%
100%
100%
100%
100%
100%
100%
49%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
77.8%
100%
75%
100%
100%
100%
60%
100%
100%
80%
100%
100%
100%
100%
100%
80%
100%
100%
100%
100%
100%
99.9%
75%
100%
100%
100%

Subsidiary Name
PowWow Inc.
BA Microwaves Ltd.
Stockell Information Systems Inc.
Mobisoft Ltd.
Magic Hands B.V.
Knowledge & Solutions Software B.V.
Aptonet, Inc.
Comm-IT USA, Inc.
Comblack Municipal Services Ltd.
Shavit Human resource Ltd.

D.

PROPERTY, PLANTS AND EQUIPMENT

Country of
Incorporation
California
Israel
Missouri
Israel
Netherlands
Netherlands
Georgia
Delaware
Israel
Israel

Ownership 
Percentage

100%
56.67%
100%
70%
100%
100%
100%
100%
70%
100%

Our headquarters and principal administrative, finance, sales, marketing and research and development office is located in a 32,404 square foot office 
facility that we lease in Or Yehuda, Israel, a suburb of Tel Aviv. In 2020, we paid $0.4 million in annual rent for the Or Yehuda facilities under a lease 
agreement expiring in June 2033.

Our  subsidiaries  lease  office  space  in  Laguna  Hills,  California;  King  of  Prussia,  Pennsylvania;  Dallas,  Texas;  Houston,  Texas;  New  Jersey;  Atlanta, 
Georgia;  Paris,  France;  Munich,  Germany;  Pune,  India;  Bangalore,  India;  Tokyo,  Japan;  Budapest,  Hungary;  Houten,  the  Netherlands;  Johannesburg, 
South Africa; Bracknell, the United Kingdom; Saint Petersburg, Russia and various locations in Israel. The aggregate annual cost for such facilities was 
$3.3 million during the year ended December 31, 2020.

ITEM 4A. UNRESOLVED STAFF COMMENTS

Not applicable.

48

ITEM 5.

OPERATING AND FINANCIAL REVIEW AND PROSPECTS

A.

OPERATING RESULTS

The  following  discussion  of  our  results  of  operations  should  be  read  together  with  our  consolidated  financial  statements  and  the  related  notes,  which 
appear elsewhere in this annual report. The following discussion contains forward-looking statements that reflect our current plans, estimates and beliefs 
and involve risks and uncertainties. Our actual results may differ materially from those discussed in the forward-looking statements. Factors that could 
cause or contribute to such differences include those discussed below and elsewhere in this annual report.

Background

We were organized under the laws of Israel on February 10, 1983 and began operations in 1986. Our Ordinary Shares have been listed on the NASDAQ 
Stock Market (symbol: MGIC) since our initial public offering in the United States on August 16, 1991. On January 3, 2011, our shares were transferred 
to the NASDAQ Global Select Market. Since November 16, 2000, our Ordinary Shares have also traded on the Tel Aviv Stock Exchange, or the TASE, 
and since December 15, 2011, our shares have been included in the TASE’s TA-125 Index.

Overview

We  develop  market,  sell  and  support  application  platforms,  business  and  process  integration  and  selected  vertical  comprehensive  software  solutions 
packages. We have 40 active wholly-owned subsidiaries in the United States, Israel Europe, Asia and South Africa. Of such subsidiaries, 21 are engaged 
in  developing,  marketing  and  supporting  vertical  applications,  as  well  as  in  selling  and  supporting  our  products,  and  19  subsidiaries  specialize  in 
providing broad range of IT consulting and outsourcing services in the areas of infrastructure design and delivery, application development, technology 
planning and implementation services, as well as supplemental outsourcing services.

As an IT technology innovator, we have many years of experience in assisting software companies and enterprises worldwide to produce and integrate 
their business applications. Our application platforms, Magic xpa and AppBuilder, are used by thousands of enterprises and MSPs to develop solutions 
for their users and customers in approximately 50 countries. We also provide maintenance and technical support as well as professional services to our 
enterprise customers and to MSPs. In addition, we sell our Magic xpi and magic xpc technologies for business integration to enterprises using specific 
popular software applications, such as SAP, Salesforce.com, IBM i (AS/400) or Oracle JD Edwards and other business applications. We refer to these 
vendor-centered market sectors as ecosystems.

Vision and Focus Areas 

Our  vision  of  how  the  industry  will  evolve  is  being  driven  by  the  change  in  enterprise  mobility,  cloud  computing  and  Big  Data.  We  believe  that  our 
technology and extensive services will allow us to expand our offerings into the cloud and mobile enterprise markets with speed, scale and flexibility. We 
intend to remain focused on both the technology and business architectures that will enable our customers to take advantage of the cost efficiencies and 
competitive advantages conveyed by these technologies. We intend to continue to prudently take advantage of opportunities to capture market transitions 
and to put our assets to use in existing and new markets as the recovery continues. We believe that our strategy and our ability to innovate and execute 
may enable us to improve our competitive position in difficult business conditions and may continue to provide us with long-term growth opportunities.

Key Factors Affecting our Business

Our  operations  and  the  operating  metrics  discussed  below  have  been  and  will  likely  continue  to  be  affected  by  certain  key  factors  as  well  as  certain 
historical events and actions. The key factors affecting our business and results of operations include among others, dependence on a limited number of 
core product families, selected vertical software solutions and services, competition, ability to realize benefits from business acquisitions, dependence on 
a key customer for a significant percentage of our revenues and changes in the mix of revenues generated by different revenue elements affect our gross 
margins and profitability. For further discussion of the factors affecting our results of operations, see “Risk Factors.”

49

Dependence on a limited number of core product families and services 

We derive a significant portion of our revenues from sales of application and integration platforms primarily under our Magic xpa, Magic xpi, Magic xpc, 
Magic SmartUX and AppBuilder brands and from related professional services, software maintenance and technical support as well as from packaged 
software  solutions  in  several  business  verticals  (mainly  human  recourses,  cargo  handling,  patient  medical  records  and  billing),  and  from  other  IT 
professional services, which include IT consulting and outsourcing services. Our future growth depends heavily on our ability to effectively develop and 
sell  new  products  developed  by  us  or  acquired  from  third  parties  as  well  as  add  new  features  to  existing  products.  A  decrease  in  revenues  from  our 
principal products and services would adversely affect our business, results of operations and financial condition.

Competition

We compete with other companies in the areas of application platforms, business integration and business process management, and in the applications 
and  services  markets  in  which  we  operate.  The  growth  of  the  SaaS  and  Enterprise  Mobility  market  has  increased  the  competition  in  these  areas.  We 
expect that such competition will continue to increase in the future, both with respect to our technology, applications and services which we currently 
offer  and  applications  and  services  which  we  and  other  vendors  are  developing.  Increased  competition,  direct  and  indirect,  could  adversely  affect  our 
business, financial condition and results of operations.

We  also  compete  with  other  companies  in  the  technical  IT  consulting  and  outsourcing  services  industry.  This  industry  is  highly  competitive  and 
fragmented  and  has  low  entry  barriers.  We,  through  five  of  our  subsidiaries  in  the  United  States  and  five  of  our  subsidiaries  in  Israel,  compete  for 
potential customers with providers of outsourcing services, systems integrators, computer systems consultants, other providers of technical IT consulting 
services and, to a lesser extent, temporary personnel agencies. We expect competition to increase, and we may not be able to remain competitive.

Some  of  our  existing  and  potential  competitors  are  larger  companies,  have  substantially  greater  resources  than  us,  including  financial,  technological, 
marketing, skilled human resources and distribution capabilities, and enjoy greater market recognition than us. We may not be able to differentiate our 
products and services from those of our competitors, offer our products as part of integrated systems or solutions to the same extent as our competitors, or 
successfully  develop  or  introduce  new  products  that  are  more  cost-effective,  or  offer  better  performance  than  our  competitors.  Failure  to  do  so  could 
adversely affect our business, financial condition and results of operations.

Dependence on key customers 

We  depend  on  repeat  product  and  professional  services  revenues  from  a  certain  base  of  existing  customers.  Our  two  largest  customers  accounted  for 
15.8% and 19.0% of our revenues in the years ended December 31, 2019 and 2020, respectively and our five largest customers accounted for 23.3% and 
26.0% of our revenues  in  the years  ended  December  31,  2019 and  2020,  respectively.  If  these existing  customers decide  not to  continue  utilizing our 
professional  services,  not  to  renew  their  existing  engagements,  not  to  continue  using  our  products,  or  decide  to  significantly  decrease  their  total 
expenditures with us, it may adversely affect our business, results of operations and financial condition. While one of these five customers is under a 
contract until December 31, 2027, under their master services agreements, the other customers may terminate their agreements with us upon only a 30-
days’ notice and without any penalty.

Revenue Mix

We derive our revenues from the sale of proprietary and third-party software licenses, related professional services, maintenance and technical support as 
well as from other IT professional services. In recent years the decline in our gross margin was primarily affected by the change in proportion of our 
revenues  generated  from  the  sale  of  each  of  those  elements  of  our  revenues.  Our  revenues  from  the  sale  of  our  proprietary  software  licenses,  related 
professional  services,  maintenance  and  technical  support  have  higher  gross  margins  than  our  revenues  from  third  party  software  licenses  and  IT 
professional and outsourcing services. Any increase in the portion of third-party software license sales out of total license sales will decrease our gross 
profit  margin.  If  the  relative  proportion  of  our  revenues  from  the  sale  of  IT  professional  services  continues  to  increase  as  a  percentage  of  our  total 
revenues, our gross profit margins may continue to decline in the future.

50

We may encounter difficulties in realizing the potential financial or strategic benefits of recent and future business acquisitions.

A  significant  part  of  our  business  strategy  is  to  pursue  acquisitions  and  other  initiatives  based  on  strategy  centered  on  three  key  factors:  growing  our 
customer base, expanding geographically and adding complementary solutions to our portfolio— all while we seek to ensure our continued high quality 
of services and product delivery. As such, in recent years we made numerous of acquisitions. Mergers and acquisitions of companies are inherently risky 
and subject to many factors outside of our control and no assurance can be given that our future acquisitions will be successful and will not adversely 
affect  our  business,  operating  results,  or  financial  condition.  In  the  future,  we  may  seek  to  acquire  or  make  strategic  investments  in  complementary 
businesses,  technologies,  services  or  products,  or  enter  into  strategic  partnerships  or  alliances  with  third  parties  in  the  future  in  order  to  expand  our 
business.  Failure  to  manage  and  successfully  integrate  acquisitions  could  materially  harm  our  business  and  operating  results.  Prior  acquisitions  have 
resulted  in  a  wide  range  of  outcomes,  from  successful  introduction  of  new  products  and  technologies  to  a  failure  to  do  so.  Even  when  an  acquired 
company has previously developed and marketed products, there can be no assurance that new product enhancements will be made in a timely manner or 
that pre-acquisition due diligence will have identified all possible issues that might arise with respect to such products.

If we acquire another business, we may face difficulties, including:

● Difficulties in integrating the operations, systems, technologies, products, and personnel of the acquired businesses or enterprises;

● Diversion of management’s attention from normal daily operations of the business and the challenges of managing larger and more widespread 

operations resulting from acquisitions;

● Potential difficulties in completing projects associated with in-process research and development;

● Difficulties  in entering markets in which we  have no or limited  direct prior experience and where competitors in such markets have stronger 

market positions;

● Insufficient revenue to offset increased expenses associated with acquisitions; and

● The potential loss of key employees, customers, distributors, vendors and other business partners of the companies we acquire following and 

continuing after announcement of acquisition plans.

Impact of Currency Fluctuations and of Inflation

Our financial statements are stated in U.S. dollars, our functional currency. However, a substantial portion of our revenues and costs are incurred in other 
currencies, particularly NIS, Euros, Japanese yen, and the British pound. We also maintain substantial non-U.S. dollar balances of assets, including cash, 
accounts receivable, and liabilities, including accounts payable and debts to banks and financial institutions. Therefore, fluctuations in the value of the 
currencies  in  which  we  do  business  relative  to  the  U.S.  dollar  may  adversely  affect  our  business,  results  of  operations  and  financial  condition.  The 
depreciation  of  such  other  currencies  in  relation  to  the  U.S.  dollar  has  the  effect  of  reducing  the  U.S.  dollar  value  of  any  of  our  liabilities  which  are 
payable in those other currencies (unless such costs or payables are linked to the U.S. dollar). Such depreciation also has the effect of decreasing the U.S. 
dollar value of any asset that is denominated in such other currencies or receivables payable in such other currencies (unless such receivables are linked to 
the  U.S.  dollar).  In  addition,  the  U.S.  dollar  value  of  revenues  and  expenses  denominated  in  such  other  currencies  would  decrease.  Conversely,  the 
appreciation of any currency in relation to the U.S. dollar has the effect of increasing the U.S. dollar value of any unlinked assets and the U.S. dollar 
amounts of any unlinked liabilities and increasing the U.S. dollar value of revenues and expenses denominated in other currencies.

In addition, while we incur a portion of our costs in NIS, the U.S. dollar cost of our operations in Israel is influenced by the extent to which any increase 
in the rate of inflation in Israel is (or is not) offset, or is offset on a lagging basis, by a devaluation of the NIS in relation to the U.S. dollar.

Because exchange rates between the NIS, euro, Japanese Yen and the British pound and the U.S. dollar fluctuate continuously, exchange rate fluctuations 
and especially larger periodic devaluations will have an impact on our profitability and period-to-period comparisons of our results. We cannot assure you 
that in the future our results of operations may not be adversely affected by currency fluctuations.

51

The following table sets forth for the periods indicated, (depreciation) or appreciation of the U.S. dollar against the most important currencies for our 
business and the Israeli consumer price index:

New Israeli Shekel
Euro
Japanese Yen
British Pound
Israeli Consumer Price Index

Segments

2020

Year Ended December 31,
2018

2019

2017

2016

(7.0)%
(8.5)%
(5.0)%
(3.4)%
(0.7)%

(7.8)%
2.0%
(1.2)%
(3.1)%
0.6%

8.1%
4.6%
(2.4)%
5.6%
0.8%

(9.8)%
(12.2)%
(3.8)%
(9)%
0.4%

(1.5)%
3.5%
(2.8)%
20.6%
(0.2)%

We  report  our  results  on  the  basis  of  two  reportable  business  segments:  software  services  (which  include  proprietary  and  non-proprietary  software 
technology and complementary services) and IT professional services. Set forth below is segment information for the years ended December 31, 2018, 
2019 and 2020.

2018
Total revenues
Expenses
Operating income (loss)

Depreciation, amortization and stock-based compensation expenses
Capitalized software development costs
EBITDA

2019
Total revenues
Expenses
Operating income (loss)

Depreciation, amortization and stock-based compensation expenses
Capitalized software development costs
EBITDA

2020
Total revenues
Expenses
Operating income (loss)

Depreciation, amortization and stock-based compensation expenses
Capitalized software development costs
EBITDA

Software 
services

Unallocated 
IT professional 
services
expense
(U.S. dollars in thousands)

Total

81,332
63,902
17,430

8,727
(3,666)
22,491

86,140
71,825
14,315

8,799
(4,143)
18,971

86,025
64,498
21,527

10,329
(3,302)
28,554

$

$

$

$

$

$

$

$

$

203,043
183,985
19,058

3,611
-  
22,669

239,490
216,842
22,648

5,059
-  
27,707

285,169
258,907
26,262

3,347
-  
29,609

$

$

$

$

$

$

$

$

$

$

-  
4,790
(4,790) $
420
-  
(4,370) $

$

-  
3,311
(3,311) $
241
-  
(3,070) $

$

-  
7,201
(7,201) $
263
-  
(6,938) $

284,375
252,677
31,698

12,758
(3,666)
40,790

325,630
291,978
33,652

14,099
(4,143)
43,608

371,194
330,606
40,588

13,939
(3,302)
51,225

$

$

$

$

$

$

$

$

$

52

Explanation of Key Income Statement Items

Revenues.  Revenues  are  derived  from  sales  of  software  licenses  (proprietary  and  non-proprietary),  related  professional  services,  maintenance  and 
technical support and other IT professional services, which include, cloud computing and IT consulting and outsourcing services. Revenues may continue 
to  be  affected  by  factors  including  market  uncertainty,  which  can  result  in  cautious  spending  in  our  global  markets;  changes  in  the  geopolitical 
environment; sales cycles; fluctuation of exchange rates; changes in the mix of direct sales and indirect sales and variations in sales channels.

Cost of Revenues. Cost of revenues for software sales consist primarily of software production costs, royalties and licenses payable to third parties, as 
well as amortization of capitalized and acquired software costs. Cost of revenues for maintenance and technical support and professional services consists 
primarily of personnel expenses, subcontracting and other related costs. Cost of revenues for software sales is affected by changes in the mix of products 
sold; price competition; sales discounts; fluctuation of exchange rates; and increases in labor costs. Service gross margin may be impacted by various 
factors  such  as  the  change  in  mix  between  technical  support  services  and  advanced  IT  professional  services,  the  timing  of  technical  support  service 
contract initiations and renewals and the timing of our strategic investments in headcount and resources to support this business.

Research and Development Expenses, Net. Research and development costs consist primarily of personnel expenses of employees engaged in on-going 
research and development activities, subcontracting, development tools and other related expenses. The capitalization of software development costs is 
applied as reductions to gross research and development costs to calculate net research and development expenses.

The following table sets forth the gross research and development costs, capitalized software development costs, and the net research and development 
expenses for the periods indicated:

Gross research and development costs
Less capitalized software development costs 
Research and development expenses, net

2020

Year ended December 31,
2019
(U.S. dollars in thousands)

2018

$

$

12,091
(3,302)
8,789

$

$

12,382
(4,143)
8,239

$

$

9,362
(3,666)
5,696

Selling and Marketing Expenses. Selling and marketing expenses consist primarily of salaries and related expenses for sales and marketing personnel, 
sales  commissions,  third  party  royalties,  marketing  programs  and  campaigns,  website  related  expenses,  public  relations,  on-line  advertising,  industry 
analyst relations, promotional materials, travel expenses and conferences and trade shows exhibit expenses, as well as amortization of acquired customer 
relationships recorded as a result of business combinations.

General and Administrative Expenses. General and administrative expenses consist primarily of salaries and related expenses for executive, accounting, 
human  resources  and  administrative  personnel,  professional  fees,  legal  expenses,  provisions  for  credit  losses,  and  other  general  and  administrative 
corporate expenses.

Financial  income  (expenses),  net.  Net  financial  income  (expenses)  consists  primarily  of  interest  earned  on  cash  equivalents  deposits  and  marketable 
securities,  bank  fees  and  interest  paid  on  loans  received,  interest  expenses  related  to  liabilities  in  connection  with  acquisitions  and  impact  of  foreign 
currency exchange rates fluctuations.

53

Results of Operations

The following table presents selected consolidated statement of operations data for the periods indicated as a percentage of total revenues:

Revenues:
Software
Maintenance and technical support
Consulting services
Total revenues

Cost of revenues:

Software
Maintenance and technical support
Consulting services

Total cost of revenues

Gross profit
Operating costs and expenses:

Research and development, net
Selling and marketing,
General and administrative
Change in valuation of contingent consideration related to acquisitions

Total operating expenses, net

Operating income
Financial income (expenses), net
Increase in valuation of contingent consideration related to acquisitions
Income before taxes on income
Tax on income
Net income attributable to redeemable non-controlling interests
Net income attributable to non-controlling interests
Net income attributable to Magic’s shareholders

Year ended December 31,
2019

2018

2020

6.6%
8.9
84.5
100.0%

8.6%
9.5
81.9
100.0%

9.0%

10.8
80.2
100.0%

2.8
1.0
66.7
70.5
29.5

2.4
8.4
7.5
0.3
18.6
10.9
(0.3)
(0.6)
10.0
(1.9)
(0.8)
(0.5)
6.8

3.1
1.3
64.2
68.6
31.4

2.5
9.4
9.1
0.1
21.1
10.3
(0.3)
-  
10.0
(2.1)
(1.0)
(0.7)
6.2

3.5
1.4
63.9
68.8
31.2

2.0
9.6
8.5
-  
20.1
11.1
0.1
-  
11.2
(2.5)
(1.2)
(0.5)
7.0

Year Ended December 31, 2020 Compared with Year Ended December 31, 2019

Revenues. Revenues in 2020 increased by 14% from $325.6 million in 2019 to $371.2 million in 2020.

Revenues from the software services business segment remained stagnant with a slight decrease from $86.1 million in 2019 to $86.0 million in 2020.

Revenues  from  the  IT  professional  services  business  segment  increased  by  19%  from  $239.5  million  in  2019  to  $285.2  million  in  2020,  primarily 
attributable  to  the  inclusion  of  NetEffects  revenues  on  a  full  year  basis,  acquisition  of  Stockell  and  Aptonet  and  increased  revenues  recorded  by 
Comblack and due to increased demand for IT software services in the financial services and healthcare sectors.

Revenues from sales of proprietary technology software licenses decreased by 24% from $16.4 million in 2019 to $12.4 million in 2020. The decrease is 
primarily attributed to a multiyear transaction which began and recognized in 2019 with a few key customers.

Revenues from sales of proprietary packaged and third-party software solutions increased by 2% from $11.6 million in 2019 to $11.8 million in 2020.

Revenues  from  maintenance  and  technical  support  increased  by  7%  from  $31.0  million  in  2019  to  $33.2  million  in  2020.  The  increase  is  primarily 
attributable to the increase in our customer base.

Revenues from IT consulting services increased by 18% from $266.6 million in 2019 to $313.7 million in 2020. The increase was primarily attributable 
to the acquisitions of Aptonet and Stockell and the full year consolidation of NetEffects and increased revenues from two key customers.

54

The following table summarizes our revenues by geographical market for the years ended December 31, 2019 and 2020:

United States
Israel
Europe
Japan
Other
Total revenues

Year ended December 31,

2020

2019

(U.S. dollars in thousands)

$

$

177,882
149,094
26,947
12,643
4,628
371,194

$

$

158,095
124,523
25,788
12,499
4,725
325,630

Cost of Revenues. Cost of revenues increased by 17% from $223.5 million in 2019 to $261.6 million in 2020.

Cost of revenues for software increased by 3% from $10.2 million in 2019 to $10.5 million in 2020.

Cost of revenues for maintenance and technical support decreased by 14% from $4.2 million in 2019 to $3.6 million in 2020.

Cost of revenues for IT consulting services increased by 18% from $209.1 million in 2019 to $247.5 million in 2020. The increase in cost of revenues for 
IT consulting services is consistent with the increase in revenues from the same segment.

Gross Margin. Gross margin declined by 1.9% from 31.4% in 2019 to 29.5% in 2020. The decrease in our gross margin is mainly attributable to the 
change of our revenue mix related to our software services which remained unchanged between the years while our IT professional services revenues 
increased by $46 million.

Research and Development Expenses, Net. Gross research and development costs decreased by 2% from $12.4 million in 2019 to $12.1 million in 2020. 
Net research and development costs increased by 7% from $8.2 million in 2019 to $8.8 million in 2020. In 2020, we capitalized $3.3 million of software 
development costs compared to $4.1 million in 2019. Net research and development costs as a percentage of revenues was 2.4% in 2020 compared to 
2.5% in 2019. Gross (net) research and development costs as a percentage of revenues of our software services business segment remained consistent and 
was approximately 14% (10%) in 2020 and in 2019.

Selling and Marketing  Expenses.  Selling  and  marketing expenses increased by  2% from $30.5 million in 2019 to  $31.2 million in 2020.  Selling and 
marketing expenses as a percentage of revenues decreased from 9.4% in 2019 to 8.4% in 2020. The increase is in line with the increase in sales. Selling 
and marketing expenses for the year ended December 31, 2019 include $74,000 of stock-based compensation recorded under ASC 718. We incurred no 
stock-based compensation expenses in 2020.

General and Administrative Expenses. General and administrative expenses decreased by 5.0% from $29.5 million in 2019 to $28.0 million in 2020. 
General and administrative expenses as a percentage of revenues decreased from 9.1% in 2019 to 7.5% in 2020. The decrease in expenses is attributable 
mainly to cost savings measures taken with respect to the COVID-19 business disruption.

55

Financial Expenses, Net. We recorded net financial expenses of $1.2 million in 2019 and $0.9 million in 2020. Taxes on Income. We recorded taxes on 
income of $6.9 million in 2019 compared to $7.3 million in 2020.

Net Income Attributable to Our Shareholders. Our net income increased from $20.3 million in 2019 to $25.2 million in 2020, primarily attributable to 
an increase in gross profit of $7.5 offset by a revaluation of $3.4 million related to contingent consideration out of which $1.1 million was recorded as 
part of the operating expenses.

Impact of the COVID-19 Pandemic on Our Operations 

The  impact  of  the  COVID-19  pandemic  has  resulted  in  and  will  likely  continue  to  result  in  significant  disruptions  to  the  global  economy,  as  well  as 
businesses and capital markets around the world. In an effort to halt the outbreak of COVID-19, a number of countries, including the United States and 
Israel where we have key operations, placed significant restrictions on travel, and many businesses announced extended closures. It is unclear how long 
total or partial shutdowns may last and whether additional shutdowns will be necessary to the extent future outbreaks occur.

We  have taken various steps to safeguard employees that  have had the  effect of  curtailing direct sales  activities.  It  may take an  extended period after 
current restrictions end for us to engage potential new customers. We continue to monitor our sales pipeline on a day-to-day basis in order to assess the 
effect of these limitations on our current sales and our future pipeline development.

COVID-19  may  impact  the  health  of  our  employees,  management,  or  customers,  reduce  the  availability  of  our  workforce  or  those  of  companies  with 
which we do business, or create disruptions in our supply networks. The adverse effects of such events on us may include disruption to our operations, or 
demand for our products in the short and/or long term.

Year Ended December 31, 2019 Compared with Year Ended December 31, 2018

Please see Item 5A of our Form 20-F for the Year ended December 31, 2019 filed on May 14, 2020 for this comparison.

B.

LIQUIDITY AND CAPITAL RESOURCES

To  date,  we  have  financed  our  operations  through  income  generated  by  operations,  proceeds  from  our  public  offerings  in  1991  (approximately  $8.5 
million), 1996 (approximately $5.0 million), 2000 (approximately $79.6 million) and 2014 (approximately $54.7 million), private equity investments in 
1998 (approximately $12.2 million), 2010 (approximately $20.3 million) and 2018 (approximately $34.6 million), loans and research and development 
and  marketing  grants primarily  from  the Government  of  Israel.  In  addition,  we  have  also financed our  operations  through  short-term  loans,  long-term 
loans and borrowings under available credit facilities.

In  November  2016,  we  obtained  a  NIS  120  million  loan  linked  to  the  New  Israel  Shekel  from  an  Israeli  financial  institution.  We  intended  to  use  the 
proceeds  from  this loan  for  our  general corporate  purposes, which may include the funding of  our  working capital needs  and  the funding  of  potential 
acquisitions. The principal amount of the loan is payable in seven equal annual payments with the final payment due on November 2, 2023 and bears a 
fixed interest rate of 2.60% per annum, payable in two semi-annually payments. The loan, which may be prepaid under certain circumstances (in any 
event for not less than NIS 5.0 million and thereon for amounts which are a multiple of NIS 5.0 million), is subject to various financial covenants which 
mainly consist of the following:

a. Our equity will not be lower than $100 million (one hundred million U.S. Dollars) at all times;

b. Our cash and cash equivalent and marketable securities available for sales will not be less than $10 million (ten million U.S. Dollars);

c. The ratio of our total financial debts to total assets will not exceed 50%;

d. The  ratio  of  our  total  financial  debts  less  cash,  short-term  deposits  and  short-term  marketable  securities  to  the  annual  EBITDA  will  not 

exceed 3.25 to 1;

e. Cross default, including following an immediate repayment initiated in relation to other financial indebtedness in an amount that exceeds $5 

million;

f.

g.

Suspension of trading of the debentures on the TASE over a period of 60 days, or the delisting of the debentures from the TASE;

If there is a change in control without consent of the lender (a change of control is deemed to occur if Formula ceases to be the controlling 
shareholder of our company, whether directly or indirectly. Formula will be considered a controlling shareholder for so long as it continues 
to hold at least 30% of the means of control of our company (within the meaning of the Israeli Securities Law) and there is no other person 
or entity holding a higher percentage. To the extent that Formula holds such controlling interest jointly with others, it will be deemed to 
remain our controlling shareholder if it maintains the highest percentage ownership among such other shareholders);

h. The existence and continuation of a bankruptcy event involving our company, or the liquidation of our company or writing off of our assets;

i.

There  has  been  a  material  adverse  change  in  the  business  of  our  company  compared  to  the  position  of  our  company  shortly  before  the 
issuance of the loan and there is a material concern that we will not be able to pay our obligations under the loan agreement on time; and

j.

Failure to comply with the negative pledge covenant.

56

To date, we are in full compliance with the financial covenants of the loan.

On July 12, 2018, we issued 4,268,293 ordinary shares at a price of $8.20 per share for a total of $34.6 million net of issuance expenses. The shares were 
issued to Israeli institutional investors and to our controlling shareholder, Formula Systems (1985) Ltd.

As of December 31, 2020, we had $89.7 million in cash and cash equivalents and available-for-sale marketable securities, with net working capital of 
approximately  $126.4  million  and  long  term  debts  to  banks  and  others  of  approximately  $13.4  million  compared  to  $95.5  million  in  cash  and  cash 
equivalents  and  available-for-sale  marketable  securities,  with  net  working  capital  of  $138.2  million  and  long  term  debts  to  banks  and  others  of  $15.5 
million, as of December 31, 2019.

As of December 31, 2019, and 2020, our long-term and short-term debt amounted to $22.6 million and $24.9 million, respectively and our redeemable 
non-controlling interests as of December 31, 2019 and 2020 amounted to $21.9 million and $25.0 million, respectively.

Based on our current operating forecast, we believe that our cash and cash equivalents (including available-for-sale marketable securities and existing 
working capital), will be sufficient to meet our cash requirements for working capital and capital expenditures for at least the next 12 months. We assume 
that our cash provided by operating activities may fluctuate in future periods as a result of a number of factors, including fluctuations in our operating 
results, accounts receivable collections, payments of loans and the timing and amount of tax and other payments.

We  believe  the  overall  credit  quality  of  our  portfolio  is  strong,  with  our  cash  equivalents  and  fixed  income  portfolio  invested  in  securities  with  a 
weighted-average credit rating exceeding A. Our fixed income and publicly traded equity securities are classified as Level 2 investments, as measured 
under ASC 820, “Fair Value Measurements and Disclosures,” as these vendors either provide a quoted market price in an active market or use observable 
inputs.

Cash Flows

The following table summarizes our cash flows for the periods presented:

Net income from operations
Adjustments to reconcile net income to net cash provided by operating activities
Net cash provided by operating activities
Net cash used in investing activities
Net cash provided by (used in) financing activities
Effect of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents from operations

2020

Year ended December 31,
2019
(U.S. dollars in thousands)

2018

30,117
22,179
52,296
(9,604)
(39,647)
3,167
6,212

$

$

$

25,598
20,350
45,948
(15,440)
(36,980)
1,261
(5,211) $

24,776
(726)
24,050
(19,554)
8,426
(1,872)
11,050

$

$

Net cash provided by operating activities was $52.3 million for the year ended December 31, 2020, compared to $45.9 million and $24.1 million for the 
years ended December 31, 2019 and 2018, respectively.

57

Net cash provided by operations in 2020 consisted primarily of $30.1 million of net income adjusted for non-cash activities, including $13.9 million of 
depreciation and amortization expenses, net, a $3.4 million decrease in other long term and short term accounts receivable and prepaid expenses, a $1.9 
million increase in trade payables, a $8.2 million increase in accrued expenses and other accounts payable, and a $1.4 million increase in value of loans 
which are denominated in NIS as a result of the appreciation of the NIS in relation to the U.S. dollar, offset by a $1.7 million change in deferred taxes, 
net, a $3.9 million increase in trade receivables, and a $0.9 million decrease in deferred revenues,.

Net cash provided by operations in 2019 consisted primarily of $25.6 million of net income adjusted for non-cash activities, including $14.0 million of 
depreciation and amortization expenses, $0.1 million of stock compensation expenses, a $6.5 million decrease in trade receivables, net, a $9.6 million 
decrease in other long term and short term accounts receivable and prepaid expenses, a $0.1 million of amortization of marketable securities premium, a 
$2.9 million increase in deferred revenues, and a $1.9 million increase in value of loans which are denominated in NIS as a result of the appreciation of 
the NIS in relation to the U.S. dollar, offset by a $1.9 million change in deferred taxes, net, a $5.3 million decrease in trade payables, and a $7.7 million 
decrease in accrued expenses and other accounts payable.

Net cash provided by operations in 2018 consisted primarily of $24.8 million of net income adjusted for non-cash activities, including $12.6 million of 
depreciation  and  amortization  expenses,  $0.2  million  of  stock  compensation  expenses,  a  $2.2  million  increase  in  trade  payables,  a  $0.2  million  of 
amortization  of  marketable  securities  premium,  a  $1.8  million  increase  in  accrued  expenses  and  other  accounts  payable,  a  $0.4  million  decrease  in 
deferred revenues, and a $2.1 million decrease in value of loans which are denominated in NIS as a result of the devaluation of the NIS in relation to the 
U.S. dollar, offset by a $0.5 million change in deferred taxes, net, a $4.4 million increase in in other long term and short term accounts receivable and 
prepaid expenses, and a $11.4 million increase in trade receivables, net.

Net  cash  used  in  investing  activities  was  approximately  $9.6  million  for  the  year  ended  December  31,  2020,  compared  to  net  cash  used  in  investing 
activities of approximately $15.4 million for the year ended December 31, 2019 and net cash used in investing activities of approximately $19.6 million 
for the year ended December 31, 2018.

Net  cash  used  in  investing  activities  in  2020  is  primarily  attributable  to  $16.5  million  used  in  business  combinations,  $2.8  million  used  to  purchase 
property  and  equipment and $3.3  million  of capitalized  software development costs, offset by  proceeds  of $7.5  million  from investment in short-term 
bank deposits, and proceeds of $5.4 million from maturity of marketable securities.

Net  cash  used  in  investing  activities  in  2019  is  primarily  attributable  to  $0.7  investment  in  long-term  bank  deposits,  $22.6  million  used  in  business 
combinations, $1.4 million used to purchase property and equipment and $4.1 million of capitalized software development costs, offset by $10.0 million 
investment in short-term bank deposits, and $3.4 million provided by proceeds from maturity of marketable securities.

Net cash used in investing activities in 2018 is primarily attributable to $16.9 million investment in short-term bank deposits, $0.9 investment in long-
term bank deposits, $1.2 million used in business combinations, $0.9 million used to purchase property and equipment and $3.7 million of capitalized 
software development costs, offset by $4 million provided by proceeds from maturity of marketable securities.

Net  cash  used  in  financing  activities  was  approximately  $39.6  million  for  the  year  ended  December  31,  2020,  primarily  attributable  to  dividend 
distributions of $12.5 million, dividends paid to non-controlling interests of $5.1 million, dividends paid to redeemable non-controlling interests of $4.6 
million, purchase of redeemable non-controlling interests of $18.0 million, and repayment of short-term and long-term loans of $9.4 million, which were 
offset by $0.1 million received from the exercise of employee options, and proceeds from short-term and long-term loans received in the amount of $9.6 
million.

Net  cash  used  in  financing  activities  was  approximately  $37.0  million  for  the  year  ended  December  31,  2019,  primarily  attributable  to  dividend 
distributions of $15.0 million, dividends paid to non-controlling interests of $0.5 million, dividends paid to redeemable non-controlling interests of $3.4 
million, purchase of redeemable non-controlling interests of $5.6 million, and repayment of short-term and long-term loans of $13.6 million, which were 
offset by issuance of $0.1 million of ordinary shares, $0.1 million received from the exercise of employee options, and short-term and long-term loans 
received of $0.9 million.

Net cash provided by financing activities was approximately $8.4 million for the year ended December 31, 2018, primarily attributable to the issuance of 
$34.6 million of ordinary shares and $0.3 million received from the exercise of employee options, which were offset by $3.1 million used in business 
combinations,  dividend  distributions  of  $13.5  million,  dividends  paid  to  redeemable  non-controlling  interests  of  $2.7  million,  decrease  in  short-term 
credit of $0.4 million and repayment of long-term loans of $6.6 million.

58

Dividends 

We have paid dividends since September 2012 consistent with our Board of Directors’ dividend policy. On August 2017, our Board of Directors amended 
our dividend distribution policy, whereas, each year we distribute a dividend of up to 75% of our annual distributable profits (previously 50%), subject to 
applicable law. Our Board of Directors may at its discretion and at any time, change, whether as a result of a one-time decision or a change in policy, the 
rate of dividend distributions or decide not to distribute a dividend.

For  information  about  our  dividend  policy  and  distributions,  see  Item  8A.  “Financial  Information  -  Consolidated  Statements  and  Other  Financial 
Information.”

General 

Our consolidated financial statements appearing in this annual report have been prepared in U.S. dollars and in accordance with U.S. GAAP.

Transactions and balances originally denominated in dollars are presented at their original amounts. Transactions and balances in currencies other than 
the U.S. dollar are converted into dollars in accordance with the Financial Accounting Standards Board, or FASB, Accounting Standards Codification, or 
ASC, 830 “Foreign Currency Matters.” The majority of our sales are made outside of Israel and a substantial part of them is in  dollars. In addition, a 
substantial portion of our costs is incurred in dollars. Since the dollar is the primary currency of the economic environment in which we and certain of our 
subsidiaries operate, the dollar is our functional and reporting currency and accordingly, monetary accounts maintained in currencies other than the dollar 
are remeasured into dollars using the foreign exchange rate in effect at each balance sheet date. Operational accounts and non-monetary balance sheet 
accounts are measured and recorded at the exchange rate in effect at the date of the transaction. For certain foreign subsidiaries whose functional currency 
is other than the U.S. dollar, all balance sheet accounts have been translated using the exchange rates in effect at each balance sheet date. Operational 
accounts  have  been  translated  using  the  average  exchange  rate  prevailing  during  each  year.  The  resulting  translation  adjustments  are  reported  as  a 
component of accumulated other comprehensive income (loss) in equity.

Critical Accounting Policies and Estimations

We have identified the policies below as critical to the understanding of our financial statements. The preparation of our consolidated financial statements 
in conformity with U.S. GAAP requires management to make estimates and assumptions in certain circumstances that affect the amounts reported in the 
accompanying  financial  statements  and  the  related  footnotes.  Actual  results  may  differ  from  these  estimates.  To  facilitate  the  understanding  of  our 
business  activities,  certain  of  our  accounting  policies  that  we  believe  are  the  most  important  to  the  portrayal  of  our  financial  condition  and  results  of 
operations and that require management’s subjective judgments are described below. We base our judgments on our experience and various assumptions 
that we believe are reasonable.

Revenue Recognition

We implemented the provisions of Accounting Standards Codification (“ASC”) Topic 606,  Revenue from Contracts with Customers (“ASC 606”). See 
Note 19 to our financial statements included in this annual report for further disclosures required under ASC 606.

Revenues are recognized when control of the promised goods or services are transferred to the customers, in an amount that reflects the consideration that 
we expect to receive in exchange for those goods or services.

59

We determine revenue recognition through the following steps:

● identification of the contract with a customer;

● identification of the performance obligations in the contract;

● determination of the transaction price;

● allocation of the transaction price to the performance obligations in the contract; and

● recognition of revenue when, or as, we satisfy a performance obligation.

Certain of our contracts with customers contain multiple performance obligations. For these contracts, we account for individual performance obligations 
separately if they are distinct.

We  derive  our  revenues  from  licensing  the  rights  to  use  our  software  (proprietary  and  non-proprietary),  provision  of  related  professional  services, 
maintenance and technical support as well as from other software and IT professional services (either fixed price or based on time and materials). We sell 
our products primarily through direct sales force and indirectly through distributors and value added resellers.

Under ASC 606, an entity recognizes revenue when or as it satisfies a performance obligation by transferring software license or software services to the 
customer, either at a point in time or over time. We recognize our revenues from software sales at a point in time upon delivery of a software license. The 
software license is considered a distinct performance obligation, as the customer can benefit from the software on its own. Revenues from contracts that 
involve significant customization to customer-specific specifications are performance obligations the we generally account for as performance obligations 
satisfied over time. The underlying deliverable is owned and controlled by the customer and does not create an asset with an alternative use to us. We 
recognize revenue of such contracts over time using cost inputs, which recognize revenue and gross profit as work is performed based on a ratio between 
actual costs incurred compared to the total estimated costs for the contract, to measure progress toward completion of its performance obligations, which 
is similar to the method prior to the adoption of ASC 606. Provisions for estimated losses on uncompleted contracts are made in the period in which such 
losses are first determined, in the amount of the estimated loss for the entire contract. During the years ended December 31, 2018, 2019 and 2020, no 
material estimated losses were identified. In addition, we provide professional services that do not involve significant customization to customer-specific 
specifications. For contracts that  do not involve significant customization to customer-specific specifications (typically staffing or consulting services) 
revenue is recognized as the services are performed, either on a straight-line basis or based on the hours of services that were provided to the customer, in 
accordance with the terms of the contracts.

Our  revenues  from  post  contract  support  are  derived  from  annual  maintenance  contracts  providing  for  unspecified  upgrades  for  new  versions  and 
enhancements on a when-and-if-available basis for an annual fee. The right for an unspecified upgrade for new versions and enhancements on a when-
and-if-available basis do not specify the features, functionality and release date of future product enhancements for the customer to know what will be 
made  available  and  the  general  timeframe  in  which  it  will  be  delivered.  We  consider  the  post  contract  support  performance  obligation  as  a  distinct 
performance obligation that is satisfied over time, and recognized on a straight-line basis over the contractual period.

Revenue from professional services both related to software and IT professional services businesses consists of either fixed price or Time and Materials 
(T&M), and are considered performance obligations that are satisfied over time, and revenues are recognized as the services are provided.

The transaction price is allocated to the separate performance obligations on a relative standalone selling price basis. Standalone selling prices of software 
license are estimated using the residual approach, due to the lack of selling software licenses on a standalone basis, or the fact Company sells the license 
to  different  customers for a broad  range  of  amounts.  Standalone selling  prices  of  services  are determined by considering several  external  and  internal 
factors including, but not limited to, transactions where the specific performance obligation is sold separately.

We generally do not grant a right of return to our customers. When a right of return exists, we defer revenue until the right of return expires, at which 
time revenue is recognized provided that all other revenue recognition criteria are met.

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Deferred revenues include unearned amounts received under maintenance and support (mainly) and amounts received from customers for which revenues 
have not yet been recognized.

Revenue from third-party sales is recorded at a gross or net amount according to certain indicators. The application of these indicators for gross and net 
reporting of revenue depends on the relative facts and circumstances of each sale and requires significant judgment.

We pay commissions to sales and marketing and certain management personnel based on their attainment of certain predetermined sales or profit goals. 
Sales commissions are considered incremental costs of obtaining a contract with a customer and are deferred and amortized. We capitalize and amortize 
incremental costs of obtaining a contract, such as certain sales commission costs, on a systematic basis that is consistent with the transfer to the customer 
of the performance  obligations  to  which the asset  relates. We  generally  expense  sales  commissions as they are incurred  when the  amortization period 
would have been less than one year. In addition, generally, sales commission which are paid upon contract renewal are commensurate with the initial 
commissions as the renewal amounts are substantially identical to the initial commission costs. During the year ended December 31, 2020, no costs were 
capitalized.

We  do  not  assess  whether  a  contract  has  a  significant  financing  component  if  the  expectation  at  contract  inception  is  such  that  the  period  between 
payment by the customer and the transfer of the promised goods or services to the customer will be one year or less.

Research and development costs

Research  and  development  costs  incurred  in  the  process  of  software  development  before  establishment  of  technological  feasibility  are  charged  to 
expenses as incurred. Costs incurred subsequent to the establishment of technological feasibility are capitalized according to the principles set forth in 
ASC 985-20, “Costs of Software to be Sold, Leased or Marketed.”

We establish technological feasibility upon completion of a detailed program design or working model.

Research and development costs incurred in the process of developing product enhancements are generally charged to expenses as incurred.

ASC 985-20-35 requires that a product be amortized when the product is available for general release to customers. We consider a product to be available 
for general release to customers when we complete the internal validation of the product that is necessary to establish that the product meets its design 
specifications  including  functions,  features,  and  technical  performance  requirements.  Internal  validation  includes  the  completion  of  coding, 
documentation and testing that ensure bugs are reduced to a minimum. The internal validation of the product takes place a few weeks before the product 
is made available to the  market.  In certain  instances, we enter into a short pre-release  stage, during which  the product is made available  to a selected 
number of customers as a beta program for their own review and familiarization. Subsequently, the release is made generally available to customers from 
our download area. Once a product is considered available for general release to customers, the capitalization of costs ceases and amortization of such 
costs to “cost of sales” begins.

Capitalized software costs are amortized on a product by product basis by the straight-line method over the estimated useful life of the software product 
(approximately 5 years, due to their high rates of acceptance, the continued reliance on these products by existing customers, and the demand for such 
products from prospective customers, all of which validate our expectations) which provides greater amortization expense compared to the revenue-curve 
method.

We  assess  the  recoverability  of  these  intangible  assets  on  a  regular  basis  by  assessing  the  net  realizable  value  of  these  intangible  assets  based  on  the 
estimated future gross revenues from each product reduced by the estimated future costs of completing and disposing of it, including the estimated costs 
of  performing  maintenance  and  customer  support  over  its  remaining  economical  useful  life  using  internally  generated  projections  of  future  revenues 
generated by the products, cost of completion of products and cost of delivery to customers over its remaining economical useful life. During the years 
ended December 31, 2018, 2019 and 2020, no such unrecoverable amounts were identified.

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Research and development costs incurred in the process of developing product enhancements are generally charged to expenses as incurred.

Business Combinations

We  account  for  business  combinations  under  ASC  805  “Business  Combinations,”  which  requires  that  we  allocate  the  purchase  price  of  acquired 
businesses to assets acquired, liabilities assumed, non-controlling interest and redeemable non-controlling interest in the acquiree at the acquisition date, 
measured  at  their  fair  values  as  of  that  date.  We  expense  any  excess  of  the  fair  value  of  net  assets  acquired  over  purchase  price  and  any  subsequent 
changes  in  estimated  contingencies  as  they  are  incurred.  In  addition,  changes  in  valuation  allowance  related  to  acquired  deferred  tax  assets  and  in 
acquired income tax position are to be recognized in earnings. We engage third-party appraisal firms to assist management in determining the fair values 
of certain assets acquired and liabilities assumed. Such valuations require management to make significant estimates and assumptions, especially with 
respect to intangible assets.

We make estimates of fair value based upon assumptions and judgments a marketplace participant would consider and which we believe to be reasonable. 
These estimates are based on historical experience and information obtained from the management of the acquired businesses and relevant market and 
industry data and are, inherently, uncertain. Critical estimates made in valuing certain of the intangible assets include, among other things, the following: 
(i)  future  expected  cash  flows  from  license  sales,  maintenance  agreements,  customer  contracts  and  acquired  developed  technologies  and  patents;  (ii) 
expected costs to develop the in-process research and development into commercially viable products and estimated cash flows from the projects when 
completed; (iii) the acquired company’s brand and market position as well as assumptions about the period of time the acquired brand will continue to be 
used  in  the  combined  company’s  product  portfolio;  and  (iv)  discount  rates.  Unanticipated  events  and  circumstances  may  occur  which  may  affect  the 
accuracy or validity of such assumptions, estimates or actual results. Changes to these estimates, relating to circumstances that existed at the acquisition 
date,  are  recorded  as  an  adjustment  to  goodwill  during  the  purchase  price  allocation  period  (generally  within  one  year  of  the  acquisition  date)  and  as 
operating expenses, if otherwise.

In  connection  with  purchase  price  allocations,  we  estimate  the  fair  value  of  the  support  obligations  assumed  in  connection  with  acquisitions.  The 
estimated  fair  value  of  the  support  obligations  is  determined  utilizing  a  cost  build-up  approach.  The  cost  build-up  approach  determines  fair  value  by 
estimating the costs related to fulfilling the obligations plus a normal profit margin. The sum of the costs and operating profit approximates, in theory, the 
amount that we would be required to pay a third party to assume the support obligation. See Note 3 to our consolidated financial statements for additional 
information on accounting for our recent acquisitions.

During the years ended December 31, 2019 and 2020 we recorded $0.3 million and $3.4 million, with respect to changes in the fair value of contingent 
consideration liability, respectively.

Goodwill

As a result of our acquisitions, our goodwill represents the excess of the consideration paid or transferred plus the fair value of contingent consideration 
and  any  non-controlling  interest  in  the  acquiree  at  the  acquisition  date  over  the  fair  values  of  the  identifiable  net  assets  acquired.  Under  ASC  350, 
“Intangibles - Goodwill and Other”, goodwill is subject to an annual impairment test or more frequently if impairment indicators are present. Goodwill 
impairment is deemed to exist if the net book value of a reporting unit exceeds its estimated fair value. As of December 31, 2020, we operate in four 
reporting units within its operating segments.

ASC 350 allows an entity to first assess qualitative factors to determine whether it is necessary to perform the two-step quantitative goodwill impairment 
test. If the qualitative assessment does not result in a more likely than not indication of impairment, no further impairment testing is required. If it does 
result in a more likely than not indication of impairment, the two-step impairment test is performed. Alternatively, ASC 350 permits an entity to bypass 
the qualitative assessment for any reporting unit and proceed directly to performing the first step of the goodwill impairment test.

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The provisions of ASC 350 require that the quantitative two-step impairment test will be performed on goodwill at the level of the reporting units. In the 
first  step,  or “Step  one”, we  compare  the  fair  value  of  each  reporting  unit  to  its  carrying  value.  If  the  fair  value  exceeds  the  carrying  value  of  the  net 
assets, goodwill is considered not impaired, and we are not required to perform further testing. If the carrying value of the net assets exceeds the fair 
value, then we must perform the second step, or “Step two”, of the impairment test in order to determine the implied fair value of goodwill. To determine 
the fair value used in Step one, we use discounted cash flows. If and when we are required to perform a Step two analysis, determining the fair value of 
its  net  assets  and  its  off-balance  sheet  intangibles,  then  we  would  be  required  to  make  judgments  that  involve  the  use  of  significant  estimates  and 
assumptions.

We determine the fair value of each reporting unit by using the income approach, which utilizes a discounted cash flow model, as it believes that this 
approach best approximates the reporting unit’s fair value. Judgments and assumptions related to revenue, operating income, future short-term and long-
term  growth  rates,  weighted  average  cost  of  capital,  interest,  capital  expenditures,  cash  flows,  and  market  conditions  are  inherent  in  developing  the 
discounted  cash  flow  model.  We  consider  historical  rates  and  current  market  conditions  when  determining  the  discount  and  growth  rates  to  use  in  its 
analyses. If these estimates or their related assumptions change in the future, we may be required to record impairment charges for its goodwill.

We performed annual impairment tests during the fourth quarter in each of the years ended December 31, 2018, 2019 and 2020 and did not identify any 
impairment losses. See Note 9 to our financial statements included in this annual report for further disclosures required under ASC 350.

Impairment of long-lived assets, right of use assets and intangible assets subject to amortization

We review our long-lived assets to be held or used, including right of use assets and intangible assets that are subject to amortization long-lived assets for 
impairment in accordance with ASC 360, “Property, Plant and Equipment,” or ASC 360, whenever events or changes in circumstances indicate that the 
carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an 
asset to the future undiscounted cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be 
recognized is measured by the amount by which the carrying value of the assets exceeds the fair value of the assets.

As  required  by  ASC  820,  “Fair  Value  Measurements  and  disclosures”  we  apply  assumptions,  judgments  and  estimates  that  marketplace  participants 
would consider in determining the fair value of long-lived assets (or asset groups).

Intangible assets with finite lives are comprised of distribution rights, acquired technology, customer relationships, backlog and non-compete agreements 
and are amortized over their economic useful life using a method of amortization that reflects the pattern in which the economic benefits of the intangible 
assets are consumed or otherwise used up. Distribution rights, acquired technology and non-compete agreements were amortized on a straight line basis 
and  customer  relationships  and  backlog  were  amortized  on  an  accelerated  method  basis  over  a  period  between  1  and  15  years  based  on  the  customer 
relationships identified.

During the years ended December 31, 2018, 2019 and 2020, no impairment indicators were identified.

Marketable Securities

We account for all our investments in marketable securities in accordance with ASC 320 “Investments – Debt and Equity Securities,” or ASC 320. Our 
marketable securities consist solely of debt securities which are designated as available-for-sale and are stated at fair value, with unrealized gains and 
losses reported in accumulated other comprehensive income (loss), a separate component of shareholders’ equity. Realized gains and losses on sales of 
investments,  as  determined  on  a  specific  identification  basis,  are  included  in  financial  income,  net,  together  with  accretion  (amortization)  of  discount 
(premium), and interest or dividends. Other debt securities are held as trading securities and are measured at fair value through profit or loss.

We  recognize  an  impairment  charge  when  a  decline  in  the  fair  value  of  an  investment  that  falls  below  its  cost  basis  is  determined  to  be  other-than-
temporary.

63

Declines  in  fair  value  of  available-for-sale  equity  securities  that  are  considered  other-than-temporary,  based  on  criteria  described  in  SAB  Topic  5M, 
“Other Than Temporary Impairment of Certain Investments in Equity Securities,” are charged to earnings (based on the entire difference between fair 
value and amortized cost). Factors considered in making such a determination include the duration and severity of the impairment, the financial condition 
and near-term prospects of the issuer, and the intent and ability of the company to retain its investment for a period of time sufficient to allow for any 
anticipated recovery in market value.

For declines in value of debt securities we apply an amendment to ASC 320. Under the amended impairment model, an other-than-temporary impairment 
loss is  deemed to exist  and recognized in earnings if management intends to sell  or if it is more  likely than  not  that  it  will  be required  to  sell,  a debt 
security, before recovery of its amortized cost basis. If the criteria mentioned above, does not exist, we evaluate the collectability of the security in order 
to determine if the security is other than temporary impaired.

For debt securities that are deemed other-than-temporary impaired, the amount of impairment recognized in the statement of operations is limited to the 
amount  related  to  “credit  losses”  (the  difference  between  the  amortized  cost  of  the  security  and  the  present  value  of  the  cash  flows  expected  to  be 
collected), while impairment related to other factors is recognized in other comprehensive income.

We did not record any impairment in the value of marketable securities during the years ended December 31, 2018, 2019 and 2020.

Stock-based Compensation

We account for stock-based compensation in accordance with ASC 718 “Compensation – Stock Compensation,” or ASC 718 which requires registrants 
to estimate the fair value of equity-based payment awards on the date of grant using an option-pricing model. The value of the portion of the award that is 
ultimately  expected  to  vest  is  recognized  as  an  expense  over  the  requisite  service  periods  in  our  consolidated  statement  of  income.  We  recognize 
compensation expenses for the value of our awards, which have graded vesting based on the accelerated method over the requisite service period of each 
of the awards, net of estimated forfeitures. To measure and recognize compensation expense for share-based awards we use the Binomial option-pricing 
model. The Binomial model for option pricing requires a number of assumptions such as volatility, dividend yield rate, and risk-free interest rate and also 
allows for the use of dynamic assumptions and considers the contractual term of the option, the probability that the option will be exercised prior to the 
end of its contractual life, and the probability of termination or retirement of the option holder in computing the value of the option.

The fair value of each option granted using the Binomial model, was estimated on the date of grant with the following assumptions: expected volatility 
was based upon actual historical stock price movements and was calculated as of the grant dates for different periods, since the Binomial model can be 
used for different expected volatilities for different periods. The risk-free interest rate was based on the yield from U.S. Treasury zero-coupon bonds with 
an equivalent term to the contractual term of the options. The expected term of options granted was derived from the output of the option valuation model 
and represented the period of time that options granted were expected to be outstanding. Estimated forfeitures were based on actual historical pre-vesting 
forfeitures. Since dividend payments are applied to reduce the exercise price of the option, the effect of the dividend protection was reflected by using an 
expected dividend assumption of zero.

For  awards  with  performance  conditions,  compensation  cost  is  recognized  over  the  requisite  service  period  if  it  is  ‘probable’  that  the  performance 
conditions will be satisfied.

During the years ended December 31, 2018, 2019, we recognized stock-based compensation expense related to employee stock options in the amount of 
$0.2 million, $0.1 million, respectively. We did not recognize stock-based compensation expenses in connection with employee stock options in 2020.

Contingencies

From  time  to  time,  we  are  subject  to  legal,  administrative  and  regulatory  proceedings,  claims,  demands  and  investigations  in  the  ordinary  course  of 
business, including claims with respect to intellectual property, contracts, employment and other matters. We accrue a liability when it is both probable 
that a liability has been incurred and the amount of the loss can be reasonably estimated. Significant judgment is required in both the determination of 
probability  and  the  determination  as  to  whether  a  loss  is  reasonably  estimable.  These  accruals  are  reviewed  and  adjusted  to  reflect  the  impact  of 
negotiations, settlements, rulings, advice of legal counsel and other information and events pertaining to a particular matter.

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Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its subsidiaries. Intercompany balances and transactions, including profit 
from intercompany sales not yet realized outside the Group, have been eliminated upon consolidation.

Changes in the parent’s ownership interest in a subsidiary with no change of control are treated as equity transactions, with any difference between the 
amount of consideration paid and the change in the carrying amount of the non-controlling interest, recognized in equity.

Non-controlling interests of subsidiaries represent the non-controlling share of the total comprehensive income (loss) of the subsidiaries and fair value of 
the net assets upon the acquisition of the subsidiaries. The non-controlling interests are presented in equity separately from the equity attributable to the 
equity  holders  of  the  Company.  Redeemable  non-controlling  interests  are  classified  as  mezzanine  equity,  separate  from  permanent  equity,  on  the 
consolidated balance sheets and measured at each reporting period at the higher of their redemption amount or the non-controlling interest book value, in 
accordance with the requirements of ASC 810 “Consolidation” and ASC 480-10-S99-3A, “Distinguishing Liabilities from Equity.”

Fair Value Measurements

We account for certain assets and liabilities at fair value under ASC 820. Fair value is an exit price, representing the amount that would be received to sell 
an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should 
be determined based on assumptions that market participants would use in pricing an asset or a liability. As a basis for considering such assumptions, 
ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2 - Significant other observable inputs based on market data obtained from sources independent of the reporting entity.

Level  3  -  Unobservable  inputs  which  are  supported  by  little  or  no  market  activity  (for  example  cash  flow  modeling  inputs  based  on 
assumptions).

Assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  are  comprised  of  marketable  securities,  foreign  currency  forward  contracts  and 
contingent consideration of acquisitions (See Note 5 to the consolidated financial statements).

The carrying amounts reported in the balance sheet for cash and cash equivalents, short term bank deposits, trade receivables, other accounts receivable, 
short-term bank credit, trade payables and other accounts payable approximate their fair values due to the short-term maturities of such instruments.

65

Income Tax

We account for income taxes in accordance with ASC 740, “Income Taxes,” or ASC 740. ASC 740 prescribes the use of the “asset and liability” method 
whereby deferred tax asset and liability account  balances are determined based on differences  between  financial  reporting and tax bases  of assets and 
liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. We provide a valuation 
allowance, if necessary, to reduce deferred tax assets to their estimated realizable value. Deferred tax assets and liabilities are classified as non-current.

Taxes that would apply in the event of disposal of investments in subsidiaries have not been taken into account in computing deferred taxes, as it is our 
intention  to  hold  these  investments,  rather  than  realize  them.  We  do  not  expect  our  non-Israeli  subsidiaries  to  distribute  taxable  dividends  in  the 
foreseeable future, as their earnings are needed to fund their growth while we expect to have sufficient resources in the Israeli companies to fund our cash 
needs in Israel.

Our non-Israeli subsidiaries are taxed according to the tax laws in their respective domiciles of residence. If earnings are distributed to Israel in the form 
of dividends or otherwise, the Company may be subject to additional Israeli income taxes (subject to an adjustment for foreign tax credits) and foreign 
withholding tax rates.

Neither Israeli income taxes, foreign withholding taxes nor deferred income taxes were provided in relation to undistributed earnings of the non-Israeli 
subsidiaries. This is because we intend to permanently reinvest undistributed earnings in the foreign subsidiaries in which those earnings arose. If these 
earnings  were  distributed  in  the  form  of  dividends  or  otherwise,  we  would  be  subject  to  additional  Israeli  income  taxes  (subject  to  an  adjustment  for 
foreign tax credits) and non-Israeli withholding taxes.

The amount of cash and cash equivalents that are currently held outside of Israel that would be subject to income taxes if distributed as dividends is $14.2 
million.  However,  a  determination  of  the  amount  of  the  unrecognized  deferred  tax  liability  for  temporary  difference  related  to  those  undistributed 
earnings of foreign subsidiaries is not practicable due to the complexity of the structure of our group of subsidiaries for tax purposes and the difficulty of 
projecting the amount of future tax liability.

We utilize a two-step approach in recognizing and measuring uncertain tax positions accounted for in accordance with ASC 740. Under the first step we 
evaluate a tax position taken or expected to be taken in a tax return by determining if the weight of available evidence indicates that it is more likely than 
not  that,  based  on  technical  merits,  the tax  position will  be  sustained on audit,  including resolution  of  any related  appeals or litigation processes. The 
second  step  is  to  measure  the  tax  benefit  as  the  largest  amount  that  is  more  than  50%  likely  to  be  realized  upon  ultimate  settlement  with  the  tax 
authorities. We have accrued interest and penalties related to unrecognized tax benefits in our provisions for income taxes.

Recently Issued Accounting Standards

For a description of recently issued and recently adopted accounting standards, see Note 2 to our consolidated financial statements appearing elsewhere in 
this annual report.

C.

RESEARCH AND DEVELOPMENT

Our  research  and  development  and  support  personnel  work  closely  with  our  customers,  our  prospective  customers  and  relevant  market  analysts  to 
determine our requirements and to design enhancements and new releases to meet market needs. We periodically release enhancements and upgrades to 
our  core  products. In  the years  ended  December  31,  2018,  2019 and  2020,  we  invested  $9.4  million,  $12.4  million  and $12.1  million  in research  and 
development, respectively. Research and development activities take place in our facilities in Israel, India, Russia and Japan.

As of December 31, 2020, we employed 233 employees in research and development activities, of which 78 persons were located in Israel, 129 persons 
in India, 20 persons in Russia, 5 persons in Japan (when measured on a full time basis) and 1 person in the US. Our product development team includes 
technical  writers  who  prepare  user  documentation  for  our  products.  In  addition,  we  have  also  entered  into  arrangements  with  subcontractors  for  the 
preparation of product user documentation and certain product development work.

For additional information regarding product development see Item 4. “Information on the Company - Business Overview - Product Development.”

66

D.

TREND INFORMATION

For information see discussion in Item 4. “Information on the Company-Business Overview-Industry Background and Trends” and Item 5. “Operating 
and Financial Review and Prospects - Results of Operations.”

E.

OFF-BALANCE SHEET ARRANGEMENTS

We are not a party to any off-balance sheet arrangements. In addition, we have no unconsolidated special purpose financing or partnership entities that 
are likely to create material contingent obligations.

F.

TABULAR DISCLOSURE OF CONTRACTUAL OBLIGATIONS

The following table summarizes our minimum contractual obligations as of December 31, 2020 and the effect we expect them to have on our liquidity 
and cash flow in future periods.

Contractual Obligations
Operating lease obligations
Liabilities due to acquisition activities
Severance payments, net*
Uncertainties in income taxes (ASC 740) **
Short and Long term debt
Total contractual obligations

Total
29,176,000
22,637,000
5,545,000
1,103,000
24,881,000
83,342,000

$

$

$

$

$

1-3 years

Payments due by period
less than
1 year
3,853,000
4,998,000
-  
-  
11,529,000
20,380,000

5,987,000
17,639,000
-  
-  
13,056,000
36,682,000

$

over 
3 years
19,336,000
-  
-  
-  
296,000
19,632,000

$

$

*

Severance payments relate to accrued severance obligations and notice obligations mainly to our Israeli employees as required under Israeli labor law 
or  personal  employment  agreements.  We  are  legally  required  to  pay  severance  upon  certain  circumstances,  primarily  upon  termination  of 
employment by our company, retirement or death of the respective employee. Our liability for all of our Israeli employees is fully provided for by 
monthly deposits with insurance policies and by an accrual.

** Payment  of  uncertain  tax  benefits  would  result  from  settlements  with  taxing  authorities.  Due  to  the  difficulty  in  determining  the  timing  of 
settlements, this information is not included in the above table. We do not expect to make any significant payments for these uncertain tax positions 
within the next 12 months.

67

ITEM 6.

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A.

DIRECTORS AND SENIOR MANAGEMENT

Set forth below are the name, age, principal position and a biographical description of each of our directors and executive officers:

Name
Guy Bernstein 
Sagi Schliesser (1)
Ron Ettlinger (1)
Naamit Salomon 
Avi Zakay (1)
Asaf Berenstin 
Arik Kilman 
Yakov Tsaroya 
Uzi Yaari 
Arik Faingold 
Yuval Baruch 
Hanan Shahaf 
Yuval Lavi 

Age
53
49
54
56
42
43
68
51
47
44
54
69
52

Position

Chief Executive Officer and Director
External Director
External Director
Director
Director
Chief Financial Officer
Chairman, Software Solutions division
Chief Executive Officer of Coretech Consulting Services and Fusion Solutions
Chief Executivee Officer of Complete Business Solutions
President, Integration Solutions division
Chief Executive Officer of Hermes Logistics
Chief Executive Officer of Roshtov Software Industries Ltd
Vice President Technology and innovation of Software Solutions division

(1) Member of our Audit and Compensation Committees

Messrs. Guy Bernstein, Avi Zakay and Ms. Naamit Salomon were re-elected as directors at our 2020 annual general meeting of shareholders to serve as 
directors until our 2021 annual general meeting of shareholders.

Messrs. Sagi Schliesser and Ron Ettlinger are serving as external directors pursuant to the provisions of the Israeli Companies Law for their second three-
year terms.

Mr. Guy Bernstein and Mr. Asaf Berenstin are first cousins. Mr. Arik Faingold is the brother of Mr. Idan Faingold who is an executive officer of the 
Comm-IT Group and the two brothers are the owners of the 13.6% minority interest in that company. Other than such relationships, there are no family 
relationships among our directors and senior executives.

Guy Bernstein has served as our chief executive officer since April 2010 and has served as a director of our company since January 2007 and served as 
the chairman of our board of directors from April 2008 to April 2010. Mr. Bernstein has served as the chief executive officer of Formula Systems, our 
parent  company,  since  January  2008.  From  December  2006  to  November  2010,  Mr.  Bernstein  served  as  a  director  and  the  chief  executive  officer  of 
Emblaze Ltd. or Emblaze, our former controlling shareholder. Mr. Bernstein also serves as the chairman of the board of directors of Sapiens International 
Corporation N.V., or Sapiens, and is the chairman of the board of directors of Matrix IT Ltd., both of which are subsidiaries of Formula Systems. From 
April 2004 to December 2006, Mr. Bernstein served as the chief financial officer of Emblaze and he has served as a director of Emblaze since April 2004. 
Prior to that and from 1999, Mr. Bernstein served as our chief financial and operations officer. Prior to joining our company, Mr. Bernstein was senior 
manager at Kost Forer Gabbay & Kasierer, a member of Ernst& Young Global, from 1994 to 1997. Mr. Bernstein holds a B.A. degree in accounting and 
economics from Tel Aviv University and is a certified public accountant (CPA) in Israel.

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Sagi Schliesser has served as an external director of our company since November 2015 and is a member of our audit committee. Mr. Schliesser has been 
the  co-founder  and  chief  executive  officer  of  TabTale,  a  creator  of  innovative  games,  interactive  books  and  educational  apps  since  2010.  Prior  to 
founding  TabTale,  Mr.  Schliesser was  the CTO of Sapiens  International Corporation (NASDAQ and TASE: SPNS),  managing  Sapiens  Technologies. 
Previously Mr. Schliesser served for seven years as VP of R&D and CTO of IDIT Technologies Ltd., a global provider of insurance software solutions. 
Before that Mr. Schliesser was one of the founders of WWCOM, a B2B enablement software startup. Mr. Schliesser holds a B.Sc. degree with honors in 
Computer  Science  and  Psychology  from  Tel  Aviv  University,  as  well  as  a  Master’s  degree  in  Computer  Science  from  the  Interdisciplinary  Center  in 
Herzliya and an M.B.A. degree with honors in Business Psychology from Hamaslool Ha’akademi Shel Hamichlala Leminhal.

Ron Ettlinger has served as a director of our company since December 2014 and is a member of our audit committee. Mr. Ettlinger is the founder and has 
been the chief executive officer of “Nippon Europe Israel Ltd.,” a leading provider of car multimedia advanced systems, since October 2000. Prior to that, 
Mr. Ettlinger was the owner and general manager of Universal Ltd., a car service. Mr. Ettlinger is the founder and since July 2014 has served as chief 
executive  officer  of  Nippon  Lights  Ltd.,  a  leading  provider  of  LED  lights  and  panels.  Mr.  Ettlinger  holds  a  B.A.  degree  in  Business,  with  a  major  in 
finance and marketing from Tel-Aviv College of Management.

Naamit Salomon has served as director of our company since March 2003. Since January 2010, Ms. Salomon has served as a partner in an investment 
company. Ms. Salomon also serves as a director of Sapiens, which is part of the Formula group. Ms. Salomon served as the chief  financial officer of 
Formula Systems from August 1997 until December 2009. From 1990 through August 1997, Ms. Salomon served as the controller of two large privately 
held companies in the Formula group. Ms. Salomon holds a B.A. degree in Economics and Business administration from Ben Gurion University and an 
LL.M. degree from Bar-Ilan University.

Avi  Zakay  has  served  as  director  of  our  company  since  February  2018.  Mr.  Zakay  has  been  the  sales  manager  of  the  Volkswagen  dealership  and 
showroom in Rishon Letzion (Champion Motors) since 2014. In 2013, he served as the sales manager of the showroom of Mitsubishi Motors in Netanya, 
and  from  2007  to  2013,  he  served  as  a  sales  manager  of  BMW  and  Mercedes-Benz  in  Tel  Aviv.  Mr.  Zakay  holds  a  B.A.  degree  in  Business 
Administration and studied for an M.B.A. degree, both from Michlala Le-minhal College in Tel-Aviv. 

Asaf Berenstin has served as our chief financial officer since April 2010. In November 2011, Mr. Berenstin was appointed as Chief Financial Officer of 
our parent company Formula Systems (1985) Ltd. in addition to his position  as chief  financial officer of our company. Prior to that and from August 
2008, Mr. Berenstin served as our corporate controller. Mr. Berenstin also serves as a director of Michpal Micro Computers (1983) Ltd., a director at 
TSG IT Advanced Systems Ltd., and is a director at InSync staffing, all of them are subsidiaries of Formula Systems. Prior to joining our company and 
from July 2007, Mr. Berenstin served as a controller at Gilat Satellite Networks Ltd. (NASDAQ: GILT). From October 2003 to July 2008, Mr. Berenstin 
was a certified public accountant at Kesselman & Kesselman, a member of PriceWaterhouseCoopers. Mr. Berenstin holds a B.A. degree in Accounting 
and Economics and an M.B.A. degree, both from Tel Aviv University, and is a certified public accountant (CPA) in Israel.

Yuval Lavi has served as Vice President Technology and Innovation since 2017. Prior to that and from April 2013, Mr. Lavi served as vice president, 
Corporate Professional Services& Support,.  Mr. Lavi joined our company in 2013,.  Before joining our company, Mr. Lavi served for 18 years as the 
Chief Technology Officer and joint founder of Kopel Reem Ltd.

69

Arik  Kilman  has  served  as  chairman  of  our  Software  Solutions  division  since  January  2017  and  president  of  AppBuilder  Software  Solutions  division 
since January 2012, following our acquisition of AppBuilder Solutions Ltd. at which time he was named Chief Executive Officer of AppBuilder. Prior to 
joining our company, Mr. Kilman served as Chief Executive Officer of BluePhoenix Solutions Ltd., the former parent of AppBuilder from May 2003 to 
January  2009  and  from  April  2010  to  December  2011.  Mr.  Kilman  holds  a  B.A.  degree  in  Economics  and  Computer  Science  from  New  York  City 
College of Technology.

Yakov  Tsaroya has served  as  chief  executive  officer  of  our  subsidiary, CoreTech  Consulting Group  LLC,  since  2006.  Mr.  Tsaroya has also  served as 
Chief Executive Officer of Fusion Solution LLC and Xsell Resources Inc. since our acquisition of these companies in 2010. Mr. Tsaroya holds a B.A. 
degree in Accounting and Finance from the College of Administration in Israel and is a certified public accountant (CPA) in Israel.

Uzi  Yaari  joined  Complete  Business  Solutions  as  CEO  in  2015  after  spending  seven  years  as  CEO  at  leading  ERP  implementer,  Intentia 
Advanced Solutions.  Having  served  in  various  positions  during  his  15  years  at  Intentia,  Uzi  brings  a  rich  history  of  ERP  experience  and  expertise  in 
various ERP ecosystems and in various countries having lead many ERP projects both in the country and abroad. Uzi is an industrial engineer.

Arik Faingold has served as president of our Integration Solutions division since July 2012. Mr. Faingold has served as chairman of Comm-IT Group 
since 2009. Mr. Faingold was General Manager of Open TV Israel, part of OpenTV Global, from 2003 to 2009. Mr. Faingold served as Co-founder and 
CTO of Betting Corp from 1999 to 2003. Mr. Faingold holds a B.A. degree in Computer Science from the Interdisciplinary Center in Herzliya and an 
M.B.A. from Tel Aviv University.

Yuval  Baruch  has  served  as  an  officer  of  our  company  since  his  appointment  in  September  2012  as  the  chief  executive  officer  of  Hermes  Logistics 
Technologies (HLT). Mr. Baruch has also served as the chief executive officer of Pilat HR solutions since April 2013. Mr. Baruch was chief executive 
officer of J.R. Holdings & Development from November 2007 to January 2012. Mr. Baruch has served as an external director of Matrix IT, a publicly 
traded  company  in  Israel,  since  2011.  Between  2004  and  2008  Mr.  Baruch  launched,  managed  and  divested  a  chain  of  fitness  centers  in  Israel.  Mr. 
Baruch  holds a  B.A.  degree  in Marketing and  Finance from  The  College  of  Management  in  Israel  and  an  M.B.A.  degree  from  the Stanford  Graduate 
School of Business.

Hanan  Shahaf  became  an  officer  of  our  company  in  July  2016,  as  part  of  the  Roshtov  Software  Industries  Ltd.  acquisition.  Mr.  Shahaf  was  one  of 
Roshtov’s founders in 1989 and has served as its Chief Executive Officer and a director since its inception. He also served as a director and chairman on 
several  private  companies’  boards.  Mr.  Shahaf  holds  a  B.sc  in  Industrial  engineering  and  Management  and  an  M.B.A.  from  Northwestern  University 
(Kellogg School of Management) and Tel Aviv university (Recanati Graduate School of BA).

B.

COMPENSATION

The following table sets forth all compensation we paid with respect to all of our directors and executive officers as a group for the year ended December 
31, 2020.

All directors and executive officers as a group (13 persons)

Salaries,
fees,
commissions
and bonuses
3,361,141
$

Pension,
retirement
and similar
benefits

$

87,971

For so long as we qualify as a foreign private issuer, we are not required to comply with the proxy rules applicable to U.S. domestic companies, including 
the requirement to disclose information concerning the amount and type of compensation paid to our chief executive officer, chief financial officer and 
the  three  other  most  highly  compensated  executive  officers,  rather  than  on  an  aggregate  basis.  Nevertheless,  a  recent  amendment  to  the  regulations 
promulgated  under  the  Israeli  Companies  Law  requires  us  to  disclose  the  annual  compensation  of  our  five  most  highly  compensated  officers  on  an 
individual basis, rather than on an aggregate basis, as was previously permitted for Israeli public companies listed overseas. Under the Companies Law 
regulations, this disclosure is required to be included in the annual proxy statement for our annual meeting of shareholders each year, which we furnish to 
the SEC under cover of a Report of Foreign Private Issuer on Form 6-K. Because of that disclosure requirement under Israeli law, we are also including 
such information in this annual report, pursuant to the disclosure requirements of Form 20-F.

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The table below reflects the compensation granted to our five most highly compensated officers during or with respect to the year ended December 31, 
2020. All amounts reported in the table reflect the cost to our company, as recognized in our financial statements for the year ended December 31, 2020.

2020 Summary Compensation Table

Name and Position
Yakov Tsaroya, President, Coretech Consulting Group LLC
Arik Faingold, President, Integration Solutions division
Arik Kilman, Chairman, Software Group
Yuval Baruch, Chief Executive Officer of Hermes Logistics
Hanan Shahaf, Chief Executive Officer of Roshtov Software Industries Ltd

Salary

Bonus (1)

$

$

234,000
379,593
418,361
207,160
297,978

612,000
184,844
92,969
112,310

All Other
Compensation
(3)

$

9,000

$

12,631

Total

855,000
564,437
511,330
319,470
310,609

(1) Amounts reported in this column represent annual incentive bonuses granted to the covered executives based on performance-metric based formulas 

set forth in their respective employment agreements.

(2) Amounts reported in this column represent the grant date fair value computed in accordance with accounting guidance for share-based compensation.

(3) Amounts  reported  in  this  column  include  personal  benefits  and  perquisites,  including  those  mandated  by  applicable  law.  Such  benefits  and 
perquisites may include, to the extent applicable to the respective covered executive, payments, contributions and/or allocations for savings funds 
(e.g.,  Managers  Life  Insurance  Policy),  education  funds  (referred  to  in  Hebrew  as  “keren  hishtalmut”),  pension,  severance,  vacation,  car  or  car 
allowance,  medical  insurances  and  benefits,  risk  insurance  (e.g.,  life  insurance  or  work  disability  insurance),  telephone  expense  reimbursement, 
convalescence or recreation pay, relocation reimbursement, payments for social security, and other personal benefits and perquisites consistent with 
our company’s guidelines. All amounts reported in the table represent incremental cost to our company.

During  the  year  ended  December  31,  2020,  we  paid  to  each  of  our  outside  and  independent  directors  an  annual  fee  of  $27,789  and  a  per-meeting 
attendance fee of $750. Such fees are paid based on the fees detailed in a schedule published semi-annually by the Committee for Public Directors under 
the Israeli Securities Law. The above compensation excludes stock- based compensation costs in accordance with ASC 718.

As of December 31, 2020, our directors and executive officers as a group, then consisting of 13 persons, held options to purchase an aggregate of 15,000 
ordinary shares, at exercise prices of $2.93 per share. All of these options will expire in 2021. All such options were granted under our 2007 Incentive 
Compensation Plan. See Item 6E “Directors, Senior Management and Employees - Share Ownership - Stock-Based Compensation Plans.”

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C.

BOARD PRACTICES

Introduction 

According to the Israeli Companies Law and our Articles of Association, the management of our business is vested in our board of directors. The board 
of directors may exercise all powers and may take all actions that are not specifically granted to our shareholders. Our executive officers are responsible 
for  our  day-to-day  management.  The  executive  officers  have  individual  responsibilities  established  by  our  board  of  directors.  Executive  officers  are 
appointed by and serve at the discretion of the board of directors, subject to any applicable agreements.

Election of Directors

Our articles of association provide for a board of directors consisting of no less than three and no more than eleven members or such other number as may 
be determined from time to time at a general meeting of shareholders. Our board of directors is currently composed of five directors.

Pursuant to our articles of association, all of our directors are elected at our annual general meeting of shareholders, which are required to be held at least 
once during every calendar year and not more than 15 months after the last preceding meeting. Except for our external directors (as described below), our 
directors  are  elected by  a  vote  of  the  holders  of  a  majority  of  the voting  power  represented  and  voting at  such meeting  and  hold  office  until  the next 
annual meeting of shareholders following the annual meeting at which they were appointed. Directors (other than external directors) may be removed 
earlier from office by resolution passed at a general meeting of our shareholders. Our board of directors may temporarily fill vacancies in the board until 
the next annual meeting of shareholders, provided that the total number of directors will not exceed the maximum number permitted under our articles of 
association.

Under  the  Israeli  Companies  Law,  our  board  of  directors  is  required  to  determine  the  minimum  number  of  directors  who  must  have  “accounting  and 
financial  expertise”  (as  such term  is  defined in  regulations promulgated under  the  Israeli Companies  Law).  In  determining  such  number,  the board  of 
directors must consider, among other things, the type and size of the company and the scope of and complexity of its operations. Our board of directors 
has determined that at least one director must have “accounting and financial expertise,” within the meaning of the regulations promulgated under the 
Israeli Companies Law.

External and Independent Directors

External Directors. The Israeli Companies Law requires companies organized under the laws of the State of Israel with shares that have been offered to 
the public in or outside of Israel to appoint at least two external directors. No person may be appointed as an external director if the person is a relative of 
the controlling shareholder of the company or if the person or the person’s relative, partner, employer or any entity under the person’s control has or had, 
on  or  within  the  two  years  preceding  the  date  of  the  person’s  appointment  to  serve  as  an  external  director,  any  affiliation  with  the  company  or  the 
controlling shareholder of the company or the controlling shareholder’s relative or any entity controlled by the company or by the controlling shareholder 
of the company. If the company does not have a controlling shareholder or a person or entity which holds 25% of the total voting rights of the company, 
an external director may also not have an affiliation with chairman of the board, the chief executive officer, beneficial owner of 5% or more of the issued 
shares or the voting power of the company and the most senior executive officer of the company in the finance field. The term “affiliation” includes an 
employment relationship, a business or professional relationship maintained on a regular basis (other than negligible relationships), control and service as 
an “office holder” as defined in the Israeli Companies Law, however, “affiliation” does not include service as a director of a private company prior to its 
first public offering if the director was appointed to such office for the purpose of serving as an external director following the company’s first public 
offering. In addition, no person may serve as an external director if the person’s position or other activities create or may create a conflict of interest with 
the  person’s  responsibilities  as  an  external  director  or  may  otherwise  interfere  with  the  person’s  ability  to  serve  as  an  external  director.  In  addition,  a 
director  in  a  company  may  not  be  appointed  as  an  external  director  in  another  company  if  at  that  time,  a  director  of  the  other  company  serves  as  an 
external director in the first company. Moreover, a person may not be appointed as an external director, if he or she is employed by the Israeli Securities 
Authority or by Tel-Aviv Stock Exchange. If, at the time external directors are to be appointed, all current members of the board of directors which are 
not the controlling shareholders of the company or their relatives are of the same gender, then at least one external director must be of the other gender.

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At least one of the external directors must have “accounting and financial expertise” and the other external directors must have “professional expertise,” 
as such terms are defined by regulations promulgated under the Israeli Companies Law.

The election of the nominee for external director requires the affirmative vote of (i) the majority of the votes actually cast with respect to such proposal 
including at least a majority of the voting power of the non-controlling shareholders (as such term is defined in the Israel Securities Law, 1968) or those 
shareholders who do not have a personal interest in approval of the nomination except for a personal interest that is not as a result of the shareholder’s 
connections with the controlling shareholder, who are present in person or by proxy and vote on such proposal, or (ii) the majority of the votes cast on 
such proposal at the meeting, provided that the total votes cast in opposition to such proposal by the non-controlling shareholders or those shareholders 
who do not have a personal interest in approval of the nomination except for a personal interest that is not as a result of the shareholder’s connections 
with the controlling shareholder (as such term is defined in the Israel Securities Law, 1968) does not exceed 2% of all the voting power in the Company.

External  directors  serve  for  a  three-year  term.  However,  in  accordance  with  the  Israeli  Companies  Law  regulations,  external  directors  of  a  public 
company whose shares are traded on the NASDAQ may be appointed for additional periods of three-year each provided that the audit committee and the 
board of directors have approved that, given the external director’s expertise and contribution to the board and committee meetings, such appointment is 
for the company’s benefit and provided further that the nomination to additional periods of three-year terms is approved through one of the following 
mechanisms: (i) the board of directors proposed the nominee and his appointment was approved by the shareholders in the manner required to appoint 
external directors for their initial term (described above); or (ii) one or more shareholders holding 1% or more of the voting rights proposed the nominee, 
and the nominee is approved by the majority of the votes actually cast with respect to such proposal and all of the following conditions are met: (a) the 
majority  of  votes  does  not  include  the  votes  of  the  controlling  shareholder  or  votes  of  shareholders  who  have  a  personal  interest  in  approval  of  the 
nomination except for a personal interest that is not as a result of the shareholder’s connections with the controlling shareholder and (b) the total votes 
cast  in  favor  of  such  proposal  by  the  non-controlling  shareholders  or  those  shareholders  who  do  not  have  a  personal  interest  in  the  approval  of  the 
nomination except for a personal interest that is not as a result of the shareholder’s connections with the controlling shareholder exceed 2% of all the 
voting power in the company.

External directors may be removed from office only by the same percentage of shareholders as is required for their election, or by a court, and then only 
if the external directors cease to meet the statutory qualifications for their appointment, violate their duty of loyalty to the company or are found by a 
court  to  be  unable  to  perform  his  or  hers  duties  on  a  full  time  basis.  External  directors  may  also  be  removed  by  the  court  if  they  are  found  guilty  of 
bribery, fraud, administrative offenses or use of inside information.

Each committee of the board of directors that may exercise a responsibility of the board of directors must include at least one external director. The audit 
committee must be comprised of at least three directors and include all the external directors. An external director is entitled to compensation as provided 
in  regulations  adopted  under  the  Israeli  Companies  Law  and  is  otherwise  prohibited  from  receiving  any  other  compensation,  directly  or  indirectly,  in 
connection with such service.

Until the lapse of two years from termination of office, we may not engage an external director, or his or her spouse or child to service as an office holder 
and cannot employ or receive services from that person, either directly or indirectly, including through a corporation controlled by that person.

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Independent  Directors.  NASDAQ  Stock  Market  Rules  require  us  to  establish  an  audit  committee  comprised  of  at  least  three  members  and  only  of 
independent directors each of whom satisfies the respective “independence” requirements of the SEC and NASDAQ.

Pursuant to the Israeli Companies Law, a director may be qualified as an independent director if such director is either (i) an external director; or (ii) a 
director that serves as a board member less than nine years and the audit committee has approved that he or she meets the independence requirements of 
an external director. A majority of the members serving on the audit committee must be independent under the Israeli Companies Law. In addition, an 
Israeli company whose shares are publicly traded may elect to adopt a provision in its articles of association pursuant to which a majority of its board of 
directors will constitute individuals complying with certain independence criteria prescribed by the Israeli Companies Law. We have not included such a 
provision  in  our  articles  of  association.  Pursuant  to  Israeli  regulations  adopted  in  January  2011,  directors  who  comply  with  the  independence 
requirements of NASDAQ and the SEC are deemed to comply with the independence requirements of the Israeli Companies Law.

Our board of directors has determined that Mr. Sagi Schliesser and Mr. Ron Ettlinger both qualify as independent directors under the SEC and NASDAQ 
requirements and as external directors under the Israeli Companies Law requirements. Our board of directors has further determined that Mr. Avi Zakay 
qualifies as an independent director under the SEC, NASDAQ and Israeli Companies Law requirements.

Committees of the Board of Directors 

Audit Committee. Our audit committee, established in accordance with Sections 114-117 of the Israeli Companies Law and Section 3(a)(58)(A) of the 
Securities Exchange Act of 1934, assists our board of directors in overseeing the accounting and financial reporting processes of our company and audits 
of our financial statements, including the integrity of our financial statements, compliance with legal and regulatory requirements, our independent public 
accountants’  qualifications  and  independence,  the  performance  of  our  internal  audit  function  and  independent  public  accountants,  finding  any 
irregularities in the business management of our company for which purpose the audit committee may consult with our independent auditors and internal 
auditor, proposing to the board of directors ways to correct such irregularities and such other duties as may be directed by our board of directors. The 
responsibilities  of  the  audit  committee  also  include  approving  related-party  transactions  as  required  by  law.  The  audit  committee  is  also  required  to 
determine  whether  any  action  is  material  and  whether  any  transaction  is  an  extraordinary  transaction  or  non-negligible  transaction,  for  the  purpose  of 
approving such action or transaction as required by the Israeli Companies Law. Under Israeli law, an audit committee may not approve an action or a 
transaction with a controlling shareholder, or with an office holder, unless at the time of approval two external directors are serving as members of the 
audit committee and at least one of the external directors was present at the meeting in which an approval was granted.

Our  audit  committee  is  currently  composed  of  Messrs.  Ettlinger,  Schliesser and  Zakay,  each  of  whom  satisfies  the  respective  “independence” 
requirements  of  the  SEC  and  NASDAQ.  We  also  comply  with  Israeli  law  requirements  for  audit  committee  members.  Our  board  of  directors  has 
determined that Mr. Ettlinger qualifies as a financial expert.  The audit committee meets at least once each quarter.

Compensation  Committee.  In  accordance  with  the  Israeli  Companies  Law,  we  have  a  compensation  committee,  whose  role  is  to:  (i)  recommend  a 
compensation  policy  for  office  holders  and  to  recommend  to  the  board,  once  every  three  years,  on  the  approval  of  the  continued  validity  of  the 
compensation policy that was determined for a period exceeding three years; (ii) recommend an update the compensation policy from time to time and to 
examine  its  implementation;  (iii)  determine  whether  to  approve  the  terms  of  service  and  employment  of  office  holders  that  require  the  committee’s 
approval; and (iv) exempt a transaction from the requirement of shareholders’ approval in accordance with the provisions of the Israeli companies Law. 
The compensation committee also has oversight authority over the actual terms of employment of directors and officers and may make recommendations 
to  the  board  of  directors  and  the  shareholders  (where  applicable)  with  respect  to  deviation  from  the  compensation  policy  that  was  adopted  by  the 
company.

Under the Israeli Companies Law, a compensation committee must consist of no less than three members, including all of the external directors (who 
must constitute a majority of the members of the committee), and the remainder of the members of the compensation committee must be directors whose 
terms of service and employment were determined pursuant to the applicable regulations. The same restrictions on the actions and membership in the 
audit committee as discussed above under “Audit Committee,” including the requirement that an external director serve as the chairman of the committee 
and the list of persons who may not serve on the committee, also apply to the compensation committee. We have established a compensation committee 
that is currently composed of Messrs. Ettlinger, Schliesser and Zakay.

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Internal Auditor

The Israeli Companies Law also requires the board of directors of a public company to appoint an internal auditor proposed by the audit committee. A 
person who does not satisfy the Israeli Companies Law’s independence requirements may not be appointed as an internal auditor.

The role of the internal auditor is to examine, among other things, the compliance of the company’s conduct with applicable law and orderly business 
practice. Our internal auditor complies with the requirements of the Israeli Companies Law. Alkalay Monarov currently serves as our internal auditor.

Directors’ Service Contracts 

There  are  no  arrangements  or  understandings  between  us  and  any  of  our  subsidiaries,  on  the  one  hand,  and  any  of  our  directors,  on  the  other  hand, 
providing for benefits upon termination of their employment or service as directors of our company or any of our subsidiaries.

Approval of Related Party Transactions Under Israeli Law 

Fiduciary Duties of Office Holders

The Israeli Companies Law codifies the fiduciary duties that “office holders,” including directors and executive officers, owe to a company. An “office 
holder” is defined in the Israeli Companies Law as a chief executive officer, chief business manager, deputy general manager, vice general manager, any 
other  person  assuming  the  responsibilities  of  any  of  the  foregoing  positions  without  regard  to  such  person’s  title  or  a  director  or  any  other  manager 
directly subordinate to the general manager. An office holder’s fiduciary duties consist of a duty of care and a duty of loyalty. The duty of care requires 
an office holder to act at a level of care that a reasonable office holder in the same position would employ under the same circumstances. This includes 
the duty to utilize reasonable means to obtain (i) information regarding the appropriateness of a given action brought for his approval or performed by 
him by virtue of his position and (ii) all other information of importance pertaining to the foregoing actions. The duty of loyalty includes (i) avoiding any 
conflict  of  interest  between  the  office  holder’s  position  in  the  company  and  any  other  position  he  holds  or  his  personal  affairs,  (ii)  avoiding  any 
competition  with  the  company’s  business,  (iii)  avoiding  exploiting  any  business  opportunity  of  the  company  in  order  to  receive  personal  gain  for  the 
office  holder  or  others,  and  (iv)  disclosing  to  the  company  any  information  or  documents  relating  to  the  company’s  affairs  that  the  office  holder  has 
received due to his position as an office holder.

Disclosure of Personal Interests of an Office Holder 

The Israeli  Companies Law requires that an  office  holder promptly, and no later than the  first board meeting at which such transaction is considered, 
disclose any personal interest that he or she may have and all related material information known to him or her and any documents in their position, in 
connection with any existing or proposed transaction by us. In addition, if the transaction is an extraordinary transaction, that is, a transaction other than 
in the ordinary course of business, other than on market terms, or likely to have a material impact on the company’s profitability, assets or liabilities, the 
office  holder  must  also  disclose  any  personal  interest  held  by  the  office  holder’s  spouse,  siblings,  parents,  grandparents,  descendants,  spouse’s 
descendants and the spouses of any of the foregoing, or by any corporation in which the office holder or a relative is a 5% or greater shareholder, director 
or general manager or in which he or she has the right to appoint at least one director or the general manager.

75

Approval of Transactions with Office Holders and Controlling Shareholders

Some  transactions,  actions  and  arrangements  involving  an  office  holder  (or  a  third  party  in  which  an  office  holder  has  a  personal  interest)  must  be 
approved by the board of directors and, in some cases, by the audit committee or the compensation committee and by the board of directors, and under 
certain circumstances shareholder approval may also be required, provided, however, that such transactions are for the benefit of the company. Subject to 
certain exceptions. a person who has a personal interest in the approval of a transaction by the audit committee or the Board, may not be present and take 
part in the voting. An officer or a director who has a personal interest, may be present at the meeting for the purpose of presenting the transaction if the 
chairman  of  the  audit  committee  or  the  Board,  as  relevant,  has  determined  that  the  presence  of  the  officer  or  director  is  required.  A  director  may  be 
present  and  vote  at  the  meetings  of  the  audit  committee  and  Board  if  the  majority  of  the  directors  have  a  personal  interest  in  the  approval  of  the 
transaction. In such case, the transaction also requires approval by the general meeting. The disclosure requirements which apply to an office holder also 
apply to such transaction with respect to his or her personal interest in the transaction.

The Companies Law provides for certain procedural constraints on a public company entering into a transaction in which a controlling shareholder and 
other interested parties have a personal interest. More specifically, Section 275 of the Companies Law provides that an extraordinary transaction (which 
is defined as a transaction that is either not in a company’s ordinary course of business; or a transaction that is not undertaken in market conditions; or a 
transaction that is likely to substantially influence the profitability of a company, its property or liabilities) between a public company and its controlling 
shareholder, or an extraordinary transaction of a public company with a third party in which the controlling shareholder has a personal interest, including 
a transaction of a public company with a controlling shareholder, directly or indirectly, for the receipt of services therefrom (and including a transaction 
concerning the compensation arrangement of a controlling shareholder in its capacity as an employee or office holder of the company) (a “Controlling 
Party  Transaction”),  requires  the  approval  of  the  audit  committee  (and  with  respect  to  a  transaction  concerning  the  compensation  arrangement  –  the 
compensation committee), the board of directors and the general meeting of shareholders, provided however that the majority approving the transaction 
shall include at least one half of the votes of shareholders who do not have a personal interest in the transaction and are participating in the vote, or that 
the aggregate number of votes against the approval of the transaction, voted by shareholders who do not have such personal interest do not exceed 2% of 
the entire voting rights in the company. Section 275 of the Companies Law further provides that if the term of the Controlling Party Transaction extends 
beyond three years, the above approvals are required once every three years. However, if such transaction does not relate to a compensation arrangement, 
then the audit committee may approve the transaction for a longer duration, provided that the audit committee determines that such duration is reasonable 
under  the  circumstances.  In  accordance  with  the  Israeli  Companies  law  the  audit  committee  is  responsible  to  determine  that  Controlling  Party 
Transactions shall be subject to a competitive procedure or other similar procedure before such transactions are approved.

During the year ended December 31, 2020, we sold approximately $2.8 million of services to affiliated companies of Formula Systems. In 2020, we also 
purchased  from  those  affiliated  companies  approximately  $0.8  million  of  hardware,  software  and  services.  We  also  provided  Formula  Systems  cash 
management, accounting and bookkeeping services for total consideration of $0.2 million.

Approval Process of Terms of Service and Employment of Office Holders

Under the Israeli Companies Law, the method of approval of Terms of Service and Employment of office holders must be approved as follows:

● With respect to an office holder who is not the general manager, a director, a controlling shareholder or a relative of the controlling shareholder:

● In  the  event  the  transaction  is  in  accordance  with  the  compensation  policy  of  the  company  –  approval  (in  the  following  order)  of:  (i) 

compensation committee and (ii) board of directors.

76

● In  the  event  the  transaction  is  not  in  accordance  with  the  compensation  policy  of  the  company  –  approval,  in  special  cases  (in  the  following 
order),  by  the  (i)  compensation  committee,  (ii)  board  of  directors  and  (iii)  company’s  shareholders,  by  a  simple  majority,  provided  that  such 
majority shall include (i) at least one half of the votes of shareholders who are participating in the vote and are not controlling shareholders or do 
not  have  a  personal interest regarding  the  approval  of  the compensation  policy,  or  (ii) the  aggregate  number  of  the  opposing  votes,  voted  by 
shareholders who do not have such personal interest or are not controlling shareholders, do not exceed two percent (2%) of the entire voting 
rights in the company (the “Special Majority”). Under these circumstances, the compensation committee and board of directors are required to 
approve the transaction based on certain considerations and include certain instructions in connection with the compensation policy. In the event 
the company’s shareholders do not approve the compensation of the office holder, the compensation committee and board of directors may still 
approve  the  transaction,  in  special  cases  and  with  detailed  reasons  and  after  discussion  and  examining  the  rejection  of  the  company’s 
shareholders.

● With respect to a company’s general manager (generally the equivalent of a CEO):

● In  the  event  the  transaction  is  in  accordance  with  the  compensation  policy  -  approval  (in  the  following  order)  by  the:  (i)  compensation 

committee, (ii) board of directors and (iii) company’s shareholders with the “Special Majority” described above.

● In  the  event  the  transaction  is  not  in  accordance  with  the  compensation  policy  –  the  approval  process  and  requirements  are  the  same  as  the 
approval  process  for  such  a  transaction  with  an  office  holder  who  is  not  the  general  manager,  a  controlling  shareholder  or  a  relative  of  the 
controlling shareholder.

● The Israeli Companies Law includes an exception from the shareholder approval requirement in connection with the approval of a transaction 
with  a  general  manager  candidate,  subject  to  certain  conditions.  In  addition,  in  the  event  the  company’s  shareholders  do  not  approve  the 
compensation of the general manager, the compensation committee and board of directors may still approve the transaction, in special cases and 
with detailed reasons and after discussion and examining the rejection of the company’s shareholders.

● With respect to a director who is not a controlling shareholder or a relative of the controlling shareholder:

● In  the  event  the  transaction  is  in  accordance  with  the  compensation  policy  –  approval  (in  the  following  order)  by  the:  (i)  compensation 

committee, (ii) board of directors and (iii) company’s shareholders with a regular majority.

● In  the  event  the  transaction  is  not  in  accordance  with  the  compensation  policy  –  the  approval  process  and  requirements  are  the  same  as  the 
approval  process  for  such  a  transaction  with  an  office  holder  who  is  not  the  general  manager,  a  controlling  shareholder  or  a  relative  of  the 
controlling shareholder (other than the possibility to approve a transaction that was not approved by the shareholders).

● With respect to a controlling shareholder or a relative of a controlling shareholder:

● In  the  event  the  transaction  is  in  accordance  with  the  compensation  policy  -  approval  (in  the  following  order)  by  the:  (i)  compensation 

committee, (ii) board of directors and (iii) company’s shareholders with the “Special Majority” described above.

● In the event the transaction is not in accordance with the compensation policy: the approval process and requirements are the same as 
the approval process for such a transaction with an office holder who is not the general manager, a controlling shareholder or a relative 
of the controlling shareholder (other than the possibility to approve a transaction that was not approved by the shareholders).

77

In accordance with the Israeli Companies Law, the audit committee is responsible to determine that Controlling Party Transactions shall be subject to a 
competitive procedure or other similar procedure before such transactions are approved.

Our latest amended compensation policy was adopted on February 25, 2021.

Provisions Restricting Change in Control of Our Company 

Tender  Offer.  In  certain  circumstances,  an  acquisition  of  shares  in  a  public  company  must  be  made  by  means  of  a  tender  offer  if,  as  a  result  of  the 
acquisition,  the  purchaser  would  hold  25%  or  more  of  the  voting  rights  in  the  company  (unless  there  is  already  a  25%  or  greater  shareholder  of  the 
company) or more than 45% of the voting rights in the company (unless there is already a shareholder that holds more than 45% of the voting rights in the 
company). If, as a result of an acquisition, the acquirer would hold more than 90% of a company’s shares or voting rights, the acquisition must be made 
by means of a tender offer for all of the shares. A purchase by a tender offer is subject to additional requirements as specified in the Israeli Law and 
regulations promulgated thereunder.

Merger.  The  Israeli  Companies  Law  generally  requires  that  a  merger  be  approved  by  the  board  of  directors  and  by  the  general  meeting  of  the 
shareholders. Upon the request of any creditor of a merging company, a court may delay or prevent the merger if it concludes that there is a reasonable 
concern  that,  as  a  result  of  the  merger,  the  surviving  company  will  be  unable  to  satisfy  its  obligations.  In  addition,  a  merger  may  generally  not  be 
completed unless at least (i) 50 days have passed since the filing of the merger proposal with the Israeli Registrar of Companies, and (ii) 30 days have 
passed since the merger was approved by the shareholders of each of the merging companies. The approval of merger by the company is also subject to 
additional approval requirements as specified in the Israeli Companies Law and regulations promulgated thereunder.

Exculpation, Indemnification and Insurance of Directors and Officers 

Exculpation and Indemnification of Office Holders

The Israeli Companies Law and our Articles of Association authorize us, subject to the receipt of requisite corporate approvals, to indemnify and exempt 
our  directors  and  officers,  subject  to  certain  conditions  and  limitations.   Most  recently,  in  November  2011  our  shareholders  approved  a  form  of 
indemnification and exculpation letter to ensure that our directors and officers (including any director and officer who may be deemed to be a controlling 
shareholder, within the meaning of the Israeli Companies Law) are afforded protection to the fullest extent permitted by law as currently in effect. Under 
the approved form of indemnification and exculpation letter, the total amount of indemnification allowed may not exceed an amount equal to 25% of our 
shareholders’ equity in the aggregate, calculated with respect to each of our directors and officers.

The Israeli Companies Law provides that an Israeli company may not exculpate an office holder from liability for a breach of the duty of loyalty of the 
office holder. The company may, however, approve an office holder’s act performed in breach of the duty of loyalty, provided that the office holder acted 
in good faith, the act or its approval does not harm the company and the office holder discloses the nature of his or her personal interest in the act and all 
material facts and documents a reasonable time before discussion of the approval. An Israeli company may exculpate an office holder in advance from 
liability to the company, in whole or in part, for a breach of duty of care, but only if a provision authorizing such exculpation is inserted in its articles of 
association. An Israeli company may also not exculpate a director for liability arising out of a prohibited dividend or distribution to shareholders.

The Israeli Companies Law  provides  that  a  company  may,  if  permitted  by  its  articles  of  association, indemnify  an  office  holder  for  acts or omissions 
performed by the office holder in such capacity for:

● A financial liability imposed on the office holder in favor of another person by any judgment, including a settlement or an arbitrator’s award 

approved by a court;

● Reasonable  litigation  expenses,  including  attorney’s  fees,  actually  incurred  by  the  office  holder  as  a  result  of  an  investigation  or  proceeding 
instituted  against  him  or  her  by  a  competent  authority,  provided  that  such  investigation  or  proceeding  concluded  without  the  filing  of  an 
indictment against the office holder or the imposition of any financial liability instead of criminal proceedings, or concluded without the filing of 
an indictment against the office holder and a financial liability was imposed on the officer holder instead of criminal proceedings with respect to 
a criminal offense that does not require proof of criminal intent;

78

● Reasonable  litigation  expenses,  including  attorneys’  fees,  incurred  by  such  office  holder  or  which  were  imposed  on  him  by  a  court,  in 
proceedings  the  company  instituted  against  the  office  holder  or  that  were  instituted  on  the  company’s  behalf  or  by  another  person,  or  in  a 
criminal  charge from  which the office holder was acquitted,  or  in a criminal proceeding in which the office holder  was convicted of a crime 
which does not require proof of criminal intent; and

● Expenses, including reasonable litigation expenses and legal fees, incurred by such office holder as a result of a proceeding instituted against 
him  in  relation  to  (A)  infringements  that  may  result  in  imposition  of  financial  sanction  pursuant  to  the  provisions  of  Chapter  H’3  under  the 
Israeli  Securities  Law  or  (B)  administrative  infringements  pursuant  to  the  provisions  of  Chapter  H’4  under  the  Israeli  Securities  Law  or  (C) 
infringements pursuant to the provisions of Chapter I’1 under the Israeli Securities Law;  and (e) payments to an injured party of infringement 
under Section 52ND(a)(1)(a) of the Israeli Securities Law.

In accordance with the Israeli Companies Law, a company’s articles of association may permit the company to:

● Undertake  in  advance  to  indemnify  an  office  holder,  except  that  with  respect  to  a  financial  liability  imposed  on  the  office  holder  by  any 
judgment, settlement or court-approved arbitration award, the undertaking must be limited to types of occurrences, which, in the opinion of the 
company’s board of directors, are, at the time of the undertaking, foreseeable due to the company’s activities and to an amount or standard that 
the board of directors has determined is reasonable under the circumstances; and

● Retroactively indemnify an office holder of the company.

Insurance for Office Holders

The  Israeli  Companies  Law  provides  that  a  company  may,  if  permitted  by  its  articles  of  association,  insure  an  office  holder  for  acts  or  omissions 
performed by the office holder in such capacity for:

● A breach of his or her duty of care to the company or to another person;

● A breach of his or her duty of loyalty to the company, provided that the office holder acted in good faith and had reasonable cause to assume that 

his act would not prejudice the company’s interests; and

● A financial liability imposed upon the office holder in favor of another person.

Subject to the provisions of the Israeli Companies Law and the Israeli Securities Law,  a company may also enter into a contract to insure an office holder 
for (A) expenses, including reasonable litigation expenses and legal fees, incurred by the office holder as a result of a proceeding instituted against such 
office holder in relation to (1) infringements that may impose financial sanction pursuant to the provisions of Chapter H’3 under the Israeli Securities 
Law or (2) administrative infringements pursuant to the provisions of Chapter H’4 under the Israeli Securities Law or (3) infringements pursuant to the 
provisions of Chapter I’1 under the Israeli Securities Law and (B) payments made to the injured parties of such infringement under Section 52ND(a)(1)
(a) of the Israeli Securities Law.

Limitations on Exculpation, Insurance and Indemnification

The Israeli Companies Law provides that neither a provision of the articles of association permitting the company to enter into a contract to insure the 
liability of an office holder, nor a provision in the articles of association or a resolution of the board of directors permitting the indemnification of an 
office holder, nor a provision in the articles of association exempting an office holder from duty to the company shall be valid, where such insurance, 
indemnification or exemption relates to any of the following:

● A breach by the office holder of his duty of loyalty, except with respect to insurance coverage or indemnification if the office holder acted in 

good faith and had reasonable grounds to assume that the act would not prejudice the company;

79

● A breach by the office holder of his duty of care if such breach was committed intentionally or recklessly, unless the breach was committed only 

negligently;

● Any act or omission committed with intent to derive an unlawful personal gain; and

● Any fine, civil fine, financial sanction or forfeiture imposed on the office holder.

In addition, pursuant to the Israeli Companies Law, exemption of, procurement of insurance coverage for, an undertaking to indemnify or indemnification 
of an office holder must be approved by the compensation committee and the board of directors and, if such office holder is a director or a controlling 
shareholder or a relative of the controlling shareholder, also by the shareholders general meeting.

Our articles of association allow us to insure, indemnify and exempt our office holders to the fullest extent permitted by law, subject to the provisions of 
the Israeli Companies Law.

On February 25, 2021, our shareholders approved that the coverage of our directors’ and officers’ liability insurance policy will be up to a maximum 
amount of $60,000,000, both per claim and in the aggregate, plus up to $10,000,000 of Side A Difference in Conditions coverage. In addition, it was 
approved that we may pay an annual premium not exceeding $2,000,000 per year (which may be increased by no more than 20% per year), and that any 
renewal, extension or replacement thereof will be on terms substantially similar to or better (from the perspective of the directors and officers) than those 
of the then-effective insurance policy.

D.

EMPLOYEES

The following table presents the number of our employees categorized by geographic location as of December 31, 2018, 2019 and 2020:

Israel
Asia
North America
South Africa
Europe
Total

Year ended December 31,
2019

2020

2018

1,184
204
1,513
12
126
3,039

1,133
186
1,194
14
115
2,642

999
164
933
14
116
2,226

The following table presents the number of our employees categorized by activity as of December 31, 2018, 2019 and 2020:

Technical support and consulting
Research and development
Marketing and sales
Operations and administrations
Total

Year ended December 31,
2019

2020

2018

2,506
233
161
139
3,039

2,126
212
158
146
2,642

1,761
198
140
127
2,226

We consider our employees the most valuable asset of our company. We offer competitive compensation and comprehensive benefits to attract and retain 
our employees. The remuneration and rewards include retention through share-based compensation and performance-based bonuses.

We believe that an engaged workforce is key to maintaining our ability to innovate. We have steadily increased our workforce and have been successful 
in integrating our new employees and keeping our employees engaged. Investing in our employees' career growth and development is an important focus 
for us. We offer learning opportunities and training programs including workshops, guest speakers and various conferences to enable our employees to 
advance in their chosen professional paths.

We are committed to providing a safe work environment for our employees. We have taken necessary precautions in response to the recent COVID-19 
outbreak, including offering employees flexibility to work from home, mandatory social distancing requirements in the workplace (such as adding more 
space  between  work  spaces)  and  health  monitoring  for  our  employees,  daily  office  disinfection  and  sanitization,  provision  of  hand  sanitizer  and  face 
masks to all employees, and improvement and optimization of our telecommuting system to support remote work arrangements.

Our relationships with our employees in Israel are governed by Israeli labor legislation and regulations, extension orders of the Israeli Ministry of Labor 
and  personal  employment  agreements.  Israeli  labor  laws  and  regulations  are  applicable  to  all  of  our  employees  in  Israel.  The  laws  concern  various 
matters, including severance pay rights at termination, notice period for termination, retirement or death, length of workday and workweek, minimum 
wage, overtime payments and insurance for work-related accidents. We currently fund our ongoing legal severance pay obligations by paying monthly 
premiums  for  our  employees’  insurance  policies  and  or  pension  funds.  At  the  time  of  commencement  of  employment,  our  employees  generally  sign 
written  employment  agreements  specifying  basic  terms  and  conditions  of  employment  as  well  as  non-disclosure,  confidentiality  and  non-compete 
provisions.

80

E.

SHARE OWNERSHIP

Beneficial Ownership of Executive Officers and Directors

The following table sets forth certain information as of December 31, 2020 regarding the beneficial ownership by each of our directors and executive 
officers:

Name
Guy Bernstein
Asaf Berenstin (3)
Ron Ettlinger
Naamit Salomon
Sagi Schliesser
Avi Zakay
Arik Faingold
Yuval Baruch
Arik Kilman
Yakov Tsaroya
Yuval Lavi

*

Less than 1%

Number of
Ordinary
Shares
Beneficially
Owned (1)

150,000
38,225
--
--
--
--
--
--
38,130
20,000
--

Percentage
of 
Ownership (2)
*
*
--
--
--
--
--
--
*
*
--

(1) Beneficial  ownership  is  determined  in  accordance  with  the  rules  of  the  SEC  and  generally  includes  voting  or  investment  power  with  respect  to 
securities. Ordinary Shares relating to options currently exercisable or exercisable within 60 days of the date of this table are deemed outstanding for 
computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person. 
Except as indicated by footnote, and subject to community property laws where applicable, the persons named in the table above have sole voting 
and investment power with respect to all shares shown as beneficially owned by them.

(2) The percentages shown are based on 49,035,055 Ordinary Shares issued and outstanding as of December 31, 2020.

(3) Includes 15,000 currently exercisable options granted under our 2007 Stock Option Plan, having an exercise price of $2.94 per share that expire in 

2021 at the latest and 23,225 Ordinary Shares.

Stock-Based Compensation Plans 

2007 Incentive Compensation Plan

In 2007, we adopted our 2007 Incentive Compensation Plan, or the 2007 Plan, under which we may grant options, restricted shares, restricted share units 
and performance awards to employees, officers, directors and consultants of our company and its subsidiaries. The shares subject to the 2007 Plan may be 
either authorized or unissued shares or previously issued shares acquired by our company or any of its subsidiaries. The total number of shares that may 
be delivered pursuant to awards under the 2007 Plan shall not exceed 1,500,000 shares in the aggregate. If any award shall expire, terminate, be cancelled 
or forfeited without having been fully exercised or satisfied by the issuance of shares, then the shares subject to such award shall be available again for 
delivery in connection with future awards under the 2007 Plan.

81

In September 2013, our shareholders approved a 1,000,000 share increase in the number of Ordinary Shares available for issuance under the 2007 Stock 
Option Plan.

On December 31, 2015 our board of directors increased the amount of Ordinary Shares reserved for issuance by an additional 250,000 Ordinary Shares 
and  extended  the plan  by  10  years until  August  1,  2027.  As  of  December  31, 2020,  an  aggregate of  932,500 Ordinary  Shares are  available for future 
grants under the Plan.

The  2007  Plan  will  terminate  upon  the  earliest  of:  (i)  August  31,  2027;  (ii)  the  termination  of  all  outstanding  awards  in  connection  with  a  corporate 
transaction; or (iii) in connection with, and as a result of, any other relevant event, including the 2007 Plan’s termination by the Board of Directors.

Under the 2007 Plan, the option committee shall have full discretionary authority to grant or, when so restricted by applicable law, recommend the Board 
of Directors to grant, pursuant to the terms of the 2007 Plan, options and restricted shares and restricted share units to those individuals who are eligible 
to receive awards.

The 2007 Plan provides that each option will expire on the date stated in the award agreement, which will not be more than ten years from its date of 
grant. The exercise price of an option shall be determined by the option committee of the Board of Directors and set forth in the award agreement. Unless 
determined otherwise by the Board of Directors, the exercise price shall be equal to, or higher than, the fair market value of our company’s shares on the 
date of grant.

Under the 2007 Plan, restricted shares and restricted share units shall not be purchased for less than the ordinary share’s par value, unless determined 
otherwise by the Board of Directors.

Under  the  2007  Plan  in  the  event  of  any  reclassification,  recapitalization,  merger  or  consolidation,  reorganization,  stock  dividend,  cash  dividend, 
distribution of subscription rights or other distribution in securities of the Company, stock split or reverse stock split, combination or exchange of shares, 
repurchase of shares, or other similar change in corporate structure, that proportionally apply to all of our Ordinary Shares, we, shall substitute or adjust, 
as applicable, the number, class and kind of securities which may be delivered under Section 4.1; the number, class and kind, and/or price (such as the 
Option Price of Options) of securities subject to outstanding awards; and other value determinations applicable to outstanding awards, as determined by 
our Board of Directors, in order to prevent dilution or enlargement of participants’ rights under the 2007 Plan; provided, however, that the number of 
Ordinary  Shares  subject  to  any  award  shall  always  be  a  whole  number.  The  Board  of  Directors  shall  also  make  appropriate  adjustments  and 
modifications,  in  the  terms  of  any  outstanding  awards  to  reflect  such  changes  in  our  share  capital,  including  modifications  of  performance  goals  and 
changes in the length of performance periods, if applicable.

Our Board of Directors may, from time to time, alter, amend, suspend or terminate the  2007 Plan, with respect to awards that have not been granted, 
subject to shareholder approval, if and to the extent required by applicable law. In addition, no such amendment, alteration, suspension or termination of 
the 2007 Plan or any award theretofore granted, shall be made which would materially impair the previously accrued rights of a participant under any 
outstanding award without the written consent of such participant, provided, however, that the Board of Directors may amend or alter the 2007 Plan and 
the option committee may amend or alter any award, including any agreement, either retroactively or prospectively, without the consent of the applicable 
participant, (i) so as to preserve or come within any exemptions from liability under any law or the rules and releases promulgated by the SEC, or (ii) if 
the Board of Directors or the option committee determines in its discretion that such amendment or alteration either is (a) required or advisable for us, the 
2007 Plan or the award to satisfy, comply with or meet the requirements of any law, regulation, rule or accounting standard, or (b) not reasonably likely 
to significantly diminish the benefits provided under such award, or that such diminishment has been or will be adequately compensated.

During 2020, options to purchase an aggregate of 95,517 Ordinary Shares were exercised under the 2007 Plan at an average exercise price of $2.28 per 
share and options to purchase 24,250 Ordinary Shares remained outstanding. As of December 31, 2020, our executive officers and directors as a group, 
consisting of 13 persons, held options to purchase 15,000 Ordinary Shares under the 2007 Plan, having an exercise price of $2.94 per share.

82

ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

A.

MAJOR SHAREHOLDERS

Formula  Systems,  an  Israeli  company  traded  on  the  NASDAQ  Global  Select  Market  and  the  TASE,  holds  22,324,434  or  45.53%  of  our  outstanding 
Ordinary Shares. Formula Systems is controlled by Asseco, a Polish company listed on the Warsaw Stock Exchange, which holds 25.60% of the Ordinary 
Shares of Formula Systems. Guy Bernstein owns 11.89% of the outstanding shares of Formula Systems. In addition, on October 4, 2017 Asseco entered 
into  a  shareholders  agreement,  which  was  amended  on  September  7,  2020,  with  Mr.  Bernstein,  under  which  agreement  Asseco  has  been  granted  an 
irrecoverable proxy to vote an additional 1,817,973 Ordinary Shares of Formula, thereby effectively giving Asseco beneficial ownership (voting power) 
over an aggregate of 37.49% of Formula’s outstanding ordinary share. Therefore, based on the foregoing beneficial ownership by each of Formula and 
Asseco, each of Formula and Asseco may be deemed to directly or indirectly (as appropriate) control us.

The following table sets forth as of December 31, 2020 certain information regarding the beneficial ownership by all shareholders known to us to own 
beneficially 5.0% or more of our ordinary shares:

Name
Formula Systems (1985) Ltd. (3)
Harel Insurance (4)
Clal Insurance Enterprises Holdings Ltd (5)
Yelin Lapidot (6)

Number of
Ordinary
Shares
Beneficially
Owned(1)
22,324,434
4,835,262
3,765,068
2,626,903

Percentage
of
Ownership (2)

45.53%
9.86%
7.68%
5.36%

(1) Beneficial  ownership  is  determined  in  accordance  with  the  rules  of  the  SEC  and  generally  includes  voting  or  investment  power  with  respect  to 
securities. Ordinary Shares relating to options currently exercisable or exercisable within 60 days of the date of this table are deemed outstanding for 
computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person. 
Except as indicated by footnote, and subject to community property laws where applicable, the persons named in the table above have sole voting 
and investment power with respect to all shares shown as beneficially owned by them.

(2) The percentages shown are based on 49,035,055 Ordinary Shares issued and outstanding as of December 31, 2020.

(3) Asseco owns 25.60% of the outstanding shares of Formula. As such, Asseco may be deemed to be the beneficial owner of the aggregate 22,324,434 
Ordinary  Shares  held  directly  by  Formula  Systems.  Guy  Bernstein  owns  11.89%  of  the  outstanding  shares  of  Formula  Systems.  In  addition,  on 
October  4,  2017  Asseco  entered  into  a  shareholders  agreement,  which  was  amended  on  September  7,  2020,  with  Mr.  Bernstein,  under  which 
agreement Asseco has been granted an irrecoverable proxy to vote an additional 1,817,973 Ordinary Shares of Formula, thereby effectively giving 
Asseco  beneficial  ownership  (voting  power)  over  an  aggregate  of  37.49%  of  Formula’s  outstanding  ordinary  shares.  Therefore,  based  on  the 
foregoing beneficial ownership by each of Formula and Asseco, each of Formula and Asseco may be deemed to directly or indirectly (as appropriate) 
control us. The address of Asseco is 35-322 Rzeszow, ul. Olchowa 14, Poland.

(4) Based on Schedule 13G amendment filed on January 27, 2021, Harel Insurance Investments & Financial Services Ltd. Such Ordinary shares are held 
by  members  of  the  public  through,  among  others,  provident  funds  and/or  mutual  funds  and/or  pension  funds  and/or  insurance  policies  and/or 
exchange  traded  funds,  which  are  managed  by  subsidiaries  of  the  Reporting  Person,  each  of  which  subsidiaries  operates  under  independent 
management  and  makes  independent  voting  and  investment  decisions.  Harel  Insurance  Investments  &  Financial  Services  Ltd.  is  an  Israeli  public 
company, with a principal business address at Harel House; 3 Aba Hillel Street; Ramat Gan 52118, Israel.

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(5) Based on Schedule 13G amendment filed on February 16, 2020, by Clal Insurance Enterprises Holdings Ltd. Of the 3,765,068 Ordinary Shares held 
as of December 31, 2020 and reported by such shareholder (i) 71,909 Ordinary Shares are beneficially held for its own account; and (ii) 3,693,159 
are held for members of the public through, among others, provident funds and/or pension funds and/or insurance policies, which are managed by 
subsidiaries  of  Clal,  which  subsidiaries  operate  under  independent  management  and  make  independent  voting  and  investment  decisions.  Clal 
Insurance Enterprises Holdings Ltd is an Israeli public company, with a principal business address at 36 Raul Wallenberg St., Tel Aviv 66180, Israel.

(6) Based on Schedule 13G amendment filed on February 2, 2020. Of the 2,626,903 Ordinary Shares reported by such shareholder as of December 31, 
2020,  (i)  1,587,859  Ordinary  Shares  beneficially  owned  by  mutual  funds  managed  by  Yelin  Lapidot  Mutual  Funds  Management  Ltd.  and  (ii) 
1,039,044 Ordinary Shares (representing 2.12% of the total Ordinary Shares outstanding) beneficially owned by provident funds managed by Yelin 
Lapidot Provident Funds Management Ltd. The Ordinary Shares beneficially owned by Yelin are held by provident funds managed by Yelin Lapidot 
Provident Funds Management Ltd., or Yelin Provident, and/or mutual funds managed by Yelin Lapidot Mutual Funds Management Ltd., or Yelin 
Mutual. Each of Yelin Provident and Yelin Mutual is a wholly-owned subsidiary of Yelin Holdings. Messrs. Dov Yelin and Yair Lapidot each own 
24.38% of the share capital and 25% of the voting rights of Yelin Holdings, and are responsible for the day-to-day management of Yelin Holdings. 
The Ordinary Shares beneficially owned are held for the benefit of the members of the provident funds and the mutual funds. Each of Messrs. Yelin 
and Lapidot, Yelin Holdings, Yelin Provident and Yelin Mutual disclaims beneficial ownership of the subject Ordinary Shares. The address of Yalin 
is 50 Dizengoff Street, Dizengoff Center, Gate 3, Top Tower, 13th floor, Tel Aviv 64332, Israel.

Significant Changes in the Ownership of Major Shareholders

In July 2018, Formula participated in our private placement (together with other institutional investors) and reported on July 30, 2018 on Schedule 13D/A 
that it holds 22,080,468 Ordinary Shares reflecting ownership of 45.2%. It currently holds 22,324,434 Ordinary Shares reflecting an ownership level of 
45.53%.

In the past three years, Yelin Lapidot Holdings Management Ltd. jointly with Messrs. Dov Yelin and Yair Lapidot, filed several Schedules 13G with the 
SEC reflecting their level of investment in our company. A Schedule 13G amendment filed with the SEC on January 27, 2020, reflected an ownership of 
2,972,929, or 6.08% of our Ordinary Shares. A Schedule 13G amendment filed with the SEC on February 2, 2021, reflected ownership of 2,626,903, or 
5.36% of our Ordinary Shares.

Based on a Schedule 13G filed on January 29, 2019, Harel Insurance Investments & Financial Services Ltd. held 2,728,908 or 5.58% of our Ordinary 
Shares. Based on written notification received from Harel Insurance Investments & Financial Services Ltd on March 31, 2020, subsequent to Amendment 
No.1  to  Schedule  13G  filed  on  January  23,  2020,  Harel  Insurance  Investments  &  Financial  Services  Ltd.  holds  4,564,903  or  9.32%  of  our  Ordinary 
Shares. A Schedule 13G amendment filed with the SEC on January 27, 2021, reflected ownership of 4,835,262, or 9.86% of our Ordinary Shares.

In January 2018, Clal first filed a Schedule 13G with the SEC reflecting ownership of 2,276,349 or 5.2% of our Ordinary Shares. A Schedule 13G filed 
with the SEC on February 14, 2019, reflected an increase in ownership to 3,630,149, or 7.43% of our Ordinary Shares. A Schedule 13G filed with the 
SEC on February 10,  2020, reflected an increase in ownership  to  4,144,717,  or 8.5% of our  Ordinary Shares.  A Schedule 13G filed with the SEC on 
February 16, 2021, reflected a decrease in ownership to 3,765,068, or 7.68% of our Ordinary Shares.

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Major Shareholders Voting Rights

Our major shareholders do not have different voting rights.

Record Holders

Based on a review of the information provided to us by our U.S. transfer agent, as of January 1, 2021, there were 53 record holders, of which 42 record 
holders holding approximately 96.5% of our Ordinary Shares had registered addresses in the United States.  These numbers are not representative of the 
number of beneficial holders of our shares nor are they representative of where such beneficial holders reside, since many of these Ordinary Shares were 
held of record by brokers or other nominees (including one U.S. nominee company, CEDE & Co., which held approximately 96.5% of our outstanding 
Ordinary Shares as of such date).

B.

RELATED PARTY TRANSACTIONS

For information about related party transactions see “Item 6C. Directors, Senior Management and Employees – Board Practices - Approval of Related 
Party Transactions Under Israeli Law.”

C.

INTERESTS OF EXPERTS AND COUNSEL

Not applicable.

ITEM 8.

FINANCIAL INFORMATION

A.

CONSOLIDATED STATEMENTS AND OTHER FINANCIAL INFORMATION

See the consolidated financial statements, including the notes thereto, included in Item 18.

Legal Proceedings

Other than with respect to the below mentioned legal proceedings, we and our subsidiaries are, from time to time, subject to legal, administrative and 
regulatory  proceedings,  claims,  demands  and  investigations  in  the  ordinary  course  of  business,  including  claims  with  respect  to  intellectual  property, 
contracts, employment and other matters. Based upon the advice of counsel, we do not believe that the ultimate resolution of these matters will materially 
affect our consolidated financial position, results of operations or cash flows.

In September 2016, an Israeli software company, that was previously involved in an arbitration proceeding with us in 2015 and won damages from us for 
$2.4 million, filed a lawsuit seeking damages of NIS 34,106,000 against us and one of our subsidiaries. This lawsuit was filed as part of an arbitration 
proceeding. In the lawsuit, the software company claimed that warning letters that we sent to its clients in Israel and abroad, warning those clients against 
the possibility that the conversion procedure offered by the software company may amount to an infringement of our copyrights (the “Warning Letters”), 
as well as other alleged actions, have caused the software company damages resulting from loss of potential business. The lawsuit is based on rulings 
given  in  the  2015  arbitration  proceeding  in  which  it  was  allegedly  ruled  that  the  Warning  Letters  constituted  a  breach  of  a  non-disclosure  agreement 
(NDA) signed between the parties.

We rejected the claims by the Israeli software company and moved to dismiss the lawsuit entirely. At this point, all the relevant motions have been filed 
and  all  witnesses  were  deposed  including  submission  of  legal  summaries.  We  are  unable  to  make  a  reasonably  reliable  estimate  of  our  chances  of 
successfully defending this lawsuit.

85

Dividend Distribution Policy

In September 2012, our Board of Directors adopted a policy for distributing dividends, under which we will distribute a dividend of up to 50% of our 
annual distributable profits each year, subject to any applicable law. On August 2019, our Board of Directors amended our dividend distribution policy, 
whereas, each year we will distribute a dividend of up to 75% of our annual distributable profit. It is possible that our Board of Directors will decide, 
subject to the conditions stated above, to declare additional dividend distributions. Our Board of Directors may at its discretion and at any time, change, 
whether as a result of a one-time decision or a change in policy, the rate of dividend distributions or not to distribute a dividend.

According to the Israeli Companies Law, a registrant may distribute dividends out of its profits provided that there is no reasonable concern that such 
dividend  distribution  will  prevent  the  company  from  paying  all  its  current  and  foreseeable  obligations,  as  they  become  due.  Notwithstanding  the 
foregoing, dividends may be paid with the approval of a court, provided that there is no reasonable concern that such dividend distribution will prevent 
the company from satisfying its current and foreseeable obligations, as they become due. Profits, for purposes of the Israeli Companies Law, means the 
greater of retained earnings or earnings accumulated during the preceding two years, after deducting previous distributions that were not deducted from 
the surpluses.

B.

SIGNIFICANT CHANGES

Except as otherwise disclosed in this annual report, no significant change has occurred since December 31, 2020.

ITEM 9.

THE OFFER AND LISTING

A.

OFFER AND LISTING DETAILS

Our ordinary shares are traded on the NASDAQ Global Select Market under the ticker symbol “MGIC”.

B.

PLAN OF DISTRIBUTION

Not applicable.

C.

MARKETS

Our Ordinary Shares were listed on the NASDAQ Global Market (symbol: MGIC) from our initial public offering in the United States on August 16, 
1991 until January 3, 2011, at which date the listing of our Ordinary Shares was transferred to the NASDAQ Global Select Market. Since November 16, 
2000, our Ordinary Shares have also traded on the TASE, and on December 15, 2011 they have been included in the TASE’s TA-125 Index.

D.

SELLING SHAREHOLDERS

Not applicable.

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E.

DILUTION

Not applicable.

F.

EXPENSES OF THE ISSUE

Not applicable.

ITEM 10. ADDITIONAL INFORMATION 

A.

SHARE CAPITAL

Not applicable.

B.

MEMORANDUM AND ARTICLES OF ASSOCIATION

Set  out  below  is  a  description  of  certain  provisions  of  our  Articles  of  Association  and  of  the  Israeli  Companies  Law  related  to  such  provisions.  This 
description is only a summary and does not purport to be complete and is qualified by reference to the full text of the Articles of Association, which are 
incorporated by reference as an exhibit to this Annual Report.

Purposes and Objects of the Company

We are a public company registered with the Israeli Companies Registry as Magic Software Enterprises Ltd., registration number 52-003674-0. Section 2 
of our memorandum of association provides that we were established for the purpose of engaging in all fields of the computer business and in any other 
lawful activity permissible under Israeli law.

The Powers of the Directors

According to our articles of association, and under the limitations described therein, our board of directors may cause the company to borrow or secure 
the payment of any sum or sums of money for the purposes of the company, and set aside any amount out of our profits as a reserve for any purpose.

Under our articles of association, retirement of directors from office is not subject to any age limitation and our directors are not required to own shares in 
our company in order to qualify to serve as directors.

Rights Attached to Shares

Annual and Extraordinary Meetings

Under  the  Israeli  Companies  Law,  a  company  must  convene  an  annual  meeting  of  shareholders  at  least  once  every  calendar  year  and  within  fifteen 
months of the last annual meeting. Depending on the matter to be voted upon, notice of at least 21 days or 35 days prior to the date of the meeting is 
required.  Our  board  of  directors  may,  in  its  discretion,  convene  additional  meetings  as  “extraordinary  general  meetings.”  In  addition,  the  board  must 
convene an extraordinary general meeting upon the demand of two of the directors or 25% of the nominated directors, one or more shareholders holding 
at least 5% of the outstanding share capital and at least 1% of the voting power in the company, or one or more shareholders holding at least 5% of the 
voting power in the company.

Please refer to Exhibit 2.2 for Items 10.B.3, B.4, B.6, B.7, B.8, B.9 and B.10.

C.

MATERIAL CONTRACTS

While  we  have  numerous  contracts  with  customers,  resellers,  distributors  and  property  owners,  we  do  not  deem  any  such  individual  contract  to  be 
material contracts that are not in the ordinary course of our business.

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D.

EXCHANGE CONTROLS

Israeli law and regulations do not impose any material foreign exchange restrictions on non-Israeli holders of our Ordinary Shares.

Non-residents  of  Israel  who  purchase  our  Ordinary  Shares  will  be  able  to  convert  dividends,  if  any,  thereon,  and  any  amounts  payable  upon  our 
dissolution, liquidation or winding up, as well as the proceeds of any sale in Israel of our Ordinary Shares to an Israeli resident, into freely repatriable 
dollars, at the exchange rate prevailing at the time of conversion, provided that the Israeli income tax has been withheld (or paid) with respect to such 
amounts or an exemption has been obtained.

E.

TAXATION

The following is a discussion of Israeli and United States tax consequences material to our shareholders. To the extent that the discussion is based on new 
tax legislation that has not been subject to judicial or administrative interpretation, we cannot assure you that the views expressed in the discussion will be 
accepted by the appropriate tax authorities or the courts. The discussion is not intended, and should not be construed, as legal or professional tax advice 
and is not exhaustive of all possible tax considerations.

Holders of our Ordinary Shares should consult their own tax advisors as to the United States, Israeli or other tax consequences of the purchase, ownership 
and disposition of Ordinary Shares, including, in particular, the effect of any foreign, state or local taxes.

ISRAELI TAX CONSIDERATIONS

Tax regulations have a material impact on our business, particularly in Israel where we have our headquarters. The following is a summary of some of the 
current tax law applicable to companies in Israel, with special reference to its effect on us. The following also contains a discussion of specified Israeli tax 
consequences to our shareholders and government programs benefiting us. To the extent that the discussion is based on tax legislation that has not been 
subject  to  judicial  or  administrative  interpretation,  there  can  be  no  assurance  that  the  views  expressed  in  the  discussion  will  be  accepted  by  the  tax 
authorities  in  question.  The  discussion  is  not  intended,  and  should  not  be  construed,  as  legal  or  professional  tax  advice  and  is  not  exhaustive  of  all 
possible tax considerations.

General Corporate Tax Structure

Generally, Israeli companies are subject to corporate tax on their taxable income. As of 2018 the corporate tax rate is 23%. However, the effective tax rate 
payable by a company that derives income from an AE, BE, PFE or a PTE, in each case, as defined and further discussed below, may be considerably 
lower. See “Law for the Encouragement of Capital Investments” in this Item 5.A below. In addition, Israeli companies are currently subject to regular 
corporate tax rate on their capital gains.

Besides being subject to the general corporate tax rules in Israel, certain of our Israeli subsidiaries have also, from time to time, applied for and received 
certain grants and tax benefits from, and participate in, programs sponsored by the Government of Israel, as described below.

Law for the Encouragement of Industry (Taxes), 1969

The Law for the Encouragement of Industry (Taxes), 5729-1969 (the “Industry Encouragement Law”) provides several tax benefits for an “Industrial 
Company.” Pursuant to the Industry Encouragement Law, a company qualifies as an Industrial Company if it is an Israeli resident company which was 
incorporated in Israel and at least 90% of its income in any tax year (other than income from certain government loans) is generated from an “Industrial 
Enterprise” that it owns and is located in Israel or in the “Area,” in accordance with the definition under Section 3A of the Israeli Income Tax Ordinance 
(New  Version)  1961,  or  the  Ordinance.  An  “Industrial  Enterprise”  is  defined  as  an  enterprise  whose  major  activity,  in  a  given  tax  year,  is  industrial 
production.

88

An Industrial Company is entitled to certain corporate tax benefits, including:

● Amortization of the cost of the purchases of patents, or  the right to use a patent  or know-how used for  the development or promotion of  the 

Industrial Enterprise, over an eight-year period commencing on the year in which such rights were first exercised;

● The right to elect, under certain conditions, to file a consolidated tax return together with Israeli Industrial Companies controlled by it; and

● Expenses related to a public offering are deductible in equal amounts over three years beginning from the year of the offering.

Eligibility for benefits under the Industry Encouragement Law is not subject to receipt of prior approval from any governmental authority.

We believe that certain of our Israeli subsidiaries currently qualify as Industrial Companies within the definition under the Industry Encouragement Law. 
We cannot assure you that they will continue to qualify as Industrial Companies or that the benefits described above will be available in the future.

Law for the Encouragement of Capital Investments, 5719-1959

The  Law  for  the  Encouragement  of  Capital  Investments,  5719-1959,  or  the  Investment  Law,  provides  certain  incentives  for  capital  investments  in  a 
production facility (or other eligible assets). Generally, an investment program that is implemented in accordance with the provisions of the Investment 
Law,  referred  to  as  an  Approved  Enterprise,  or  AE,  a  Benefitted  Enterprise,  or  BE,  or  a  Preferred  Enterprise,  or  PFE,  or  a  Preferred  Technological 
Enterprise, or PTE, or a Special Preferred Technological Enterprise, or SPFE is entitled to benefits as discussed below. These benefits may include cash 
grants  from  the  Israeli  government  and  tax  benefits,  based  upon,  among  other  things,  the  geographic  location  in  Israel  of  the  facility  in  which  the 
investment is made. In order to qualify for these incentives, an AE, BE, PFE, PTE or SPFE is required to comply with the requirements of the Investment 
Law.

The Investment Law has been amended several times over the recent years, with the three most significant changes effective as of April 1, 2005 (referred 
to as the 2005 Amendment), as of January 1, 2011 (referred to as the 2011 Amendment) and as of January 1, 2017 (referred to as the 2017 Amendment). 
Pursuant  to  the  2005  Amendment,  tax  benefits  granted  in  accordance  with  the  provisions  of  the  Investment  Law  prior  to  its  revision  by  the  2005 
Amendment  remain  in  force  but  any  benefits  granted  subsequently  are  subject  to  the  provisions  of  the  amended  Investment  Law.  Similarly,  the  2011 
Amendment  introduced  new  benefits  instead  of  the  benefits  granted  in  accordance  with  the  provisions  of  the  Investment  Law  prior  to  the  2011 
Amendment. However, companies entitled to benefits under the Investment Law as in effect up to January 1, 2011 were entitled to choose to continue to 
enjoy  such  benefits,  provided  that  certain  conditions  are  met,  or  elect  instead,  irrevocably,  to  forego  such  benefits  and  elect  the  benefits  of  the  2011 
Amendment. The 2017 Amendment introduces new benefits for Technological Enterprises, alongside the existing tax benefits.

Tax benefits under the 2011 Amendment became effective on January 1, 2011

The  2011  Amendment  canceled  the  availability  of  the  benefits  granted  in  accordance  with  the  provisions  of  the  Investment  Law  prior  to  2011  and, 
instead, introduced new benefits for income generated by a “Preferred Company” through its PFE (as such terms are defined in the Investment Law) as of 
January 1, 2011. A Preferred Company is defined as either (i) a company incorporated in Israel which is not wholly owned by a governmental entity or 
(ii) a limited partnership that (a) was registered under the Israeli Partnerships Ordinance and (b) all of its limited partners are companies incorporated in 
Israel, but not all of them are governmental entities; which has, among other things, PFE status and is controlled and managed from Israel. Pursuant to the 
2011 Amendment, a Preferred Company is entitled to a reduced corporate tax rate of 15% with respect to its preferred income, or PFI, attributed to its 
PFE in 2011 and 2012, unless the PFE is located in a certain development zone, in which case the rate will be 10%. Such corporate tax rate was reduced 
to 12.5% and 7%, respectively, in 2013 and was increased to 16% and 9%, respectively, in 2014 until 2016. Pursuant to the 2017 Amendment, in 2017 
and thereafter, the corporate tax rate for a PFE that is located in a specified development zone was decreased to 7.5%, while the reduced corporate tax rate 
for other development zones remains 16%. Income derived by a Preferred Company from a Special PFE (as such term is defined in the Investment Law) 
would be entitled, during a benefits period of 10 years, to further reduced tax rates of 8%, or 5% if the Special PFE is located in a certain development 
zone. As of January 1, 2017, the definition for Special PFE includes less stringent conditions.

89

The  classification  of  income  generated  from  the  provision  of  usage  rights  in  know-how  or  software  that  were  developed  in  a  PFE,  as  well  as  royalty 
income received with respect to such usage, is subject, as PFE income, to the issuance of a pre-ruling from the Israel Tax Authority that stipulates that 
such income is associated with the productive activity of the PFE in Israel.

Dividends paid out of PFI attributed to a PFE or to a Special PFE are generally subject to withholding tax at source at the rate of 20% or such lower rate 
as may be provided in an applicable tax treaty (subject to the receipt in advance of a valid certificate from the Israel Tax Authority allowing for a reduced 
tax  rate).  However,  if  such  dividends  are  paid  to  an  Israeli  company,  no  tax  is  required  to  be  withheld  (although,  if  such  dividends  are  subsequently 
distributed to individuals or a non-Israeli company, withholding tax at a rate of 20% or such lower rate as may be provided in an applicable tax treaty will 
apply). From 2017 to 2019, dividends paid out of PFI attributed to a PFE, directly to a foreign parent company, were subject to withholding tax at source 
at the rate of 5% (temporary provisions).

The  2011  Amendment  also  provided  transitional  provisions  to  address  companies  already  enjoying  current  benefits  under  the  Investment  Law.  These 
transitional provisions provide, among other things, that unless an irrevocable request is made to apply the provisions of the Investment Law as amended 
in 2011 with respect to income to be derived as of January 1, 2011: (i) the terms and benefits included in any certificate of approval that was granted to an 
AE, which chose to receive grants, before the 2011 Amendment became effective, will remain subject to the provisions of the Investment Law as in effect 
on the date of such approval, and subject to certain conditions; and (ii) the terms and benefits included in any certificate of approval that was granted to 
an AE, that had participated in an alternative benefits program, before the 2011 Amendment became effective, will remain subject to the provisions of the 
Investment Law as in effect on the date of such approval, provided that certain conditions are met. We and one of our Israeli subsidiaries have elected to 
apply the new incentives regime under the Amendment to our industrial activity under the 2011 Amendment.

New Tax benefits under the 2017 Amendment that became effective on January 1, 2017

The 2017 Amendment was enacted as part of the Economic Efficiency Law that was published on December 29, 2016, and is effective as of January 1, 
2017.  The  2017  Amendment  provides  new  tax  benefits  for  two  types  of  Technology  Enterprises,  as  described  below,  and  is  in  addition  to  the  other 
existing tax beneficial programs under the Investment Law.

The 2017 Amendment provides that a technology company satisfying certain conditions will qualify as a PTE, and will thereby enjoy a reduced corporate 
tax rate of 12% on income that qualifies as Preferred Technology Income, or PTI, as defined in the Investment Law. The tax rate is further reduced to 
7.5% for a PTE located in development zone A. In addition, a Preferred Technology Company will enjoy a reduced corporate tax rate of 12% on capital 
gain  derived  from  the  sale  of  certain  Benefited  Intangible  Assets  (as  defined  in  the  Investment  Law)  to  a  related  foreign  company  if  the  Benefited 
Intangible Assets were acquired from a foreign company on or after January 1, 2017 for at least NIS 200 million, and the sale receives prior approval 
from the National Authority for Technological Innovation (previously known as the Israeli Office of the Chief Scientist) (referred to as IIA).

The 2017 Amendment further provides that a technology company satisfying certain conditions will qualify as a Special PTE (an enterprise for which, 
among others, total consolidated revenues of its parent company and all subsidiaries is at least NIS 10 billion) and will thereby enjoy a reduced corporate 
tax rate of 6% on PTI regardless of the company’s geographic location within Israel. In addition, a Special PTE will enjoy a reduced corporate tax rate of 
6% on capital gain derived from the sale of certain “Benefited Intangible Assets” to a related foreign company if the Benefited Intangible Assets were 
either developed by the Special Preferred Technology Enterprise or acquired from a foreign company on or after January 1, 2017, and the sale received 
prior approval from IIA. A Special PTE that acquires Benefited Intangible Assets from a foreign company for more than NIS 500 million will be eligible 
for these benefits for at least ten years, subject to certain approvals as specified in the Investment Law.

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Dividends distributed by a PTE or a Special PTE, paid out of PTI, are generally subject to withholding tax at source at the rate of 20% or such lower rate 
as may be provided in an applicable tax treaty (subject to the receipt in advance of a valid certificate from the Israel Tax Authority allowing for a reduced 
tax  rate).  However,  if  such  dividends  are  paid  to  an  Israeli  company,  no  tax  is  required  to  be  withheld  (although,  if  such  dividends  are  subsequently 
distributed from such Israeli company to individuals or a non-Israeli company, withholding tax at a rate of 20% or such lower rate as may be provided in 
an applicable tax treaty will apply). If such dividends are distributed to a foreign company that holds solely or together with other foreign companies 90% 
or more in the Israeli company and other conditions are met, the withholding tax rate will be 4% (or a lower rate under a tax treaty, if applicable, subject 
to the receipt in advance of a valid certificate from the Israel Tax Authority allowing for a reduced tax rate).

We examined the impact of the 2017 Amendment and the degree to which we will qualify as a PTE or Special PTE, and the amount of PTI that we may 
have, or other benefits that we may receive, from the 2017 Amendment. Beginning in 2017, part of the Company taxable income in Israel is entitled to a 
preferred 12% tax rate under the 2017 Amendment.

Tax Benefits for Research and Development

Israeli tax law allows, under certain conditions, a tax deduction for research and development expenditures, including capital expenditures, for the year in 
which  they  are  incurred.  Such  expenditures  must  relate  to  scientific  research  and  development  projects,  and  must  be  approved  by  the  relevant  Israeli 
government  ministry,  determined  by  the  field  of  research.  Furthermore,  the  research  and  development  must  be  for  the  promotion  of  the  company’s 
business and carried out by or on behalf of the company seeking such tax deduction. However, the amount of such deductible expenses is reduced by the 
sum of any funds received through government grants for the finance of such scientific research and development projects. Expenditures not so approved 
by the relevant Israeli government ministry, but otherwise qualifying for deduction, are deductible over a three-year period.

Israeli Capital Gains Tax

The following is a short summary of the material provisions of the tax environment to which shareholders may be subject. This summary is based on the 
current  provisions  of  tax  law.  To  the  extent  that  the  discussion  is  based  on  new  tax  legislation  that  has  not  been  subject  to  judicial  or  administrative 
interpretation, we cannot assure you that the views expressed in the discussion will be accepted by the appropriate tax authorities or the courts.

The summary  does  not  address all of the  tax  consequences  that  may  be  relevant to  all  purchasers  of  our  Ordinary  Shares in  light  of  each  purchaser’s 
particular circumstances and specific tax treatment. For example, the summary below does not address the tax treatment of residents of Israel and traders 
in securities who are subject to specific tax regimes. As individual circumstances may differ, holders of our Ordinary Shares should consult their own tax 
adviser as to the United States, Israeli or other tax consequences of the purchase, ownership and disposition of Ordinary Shares. The following is not 
intended, and should not be construed, as legal or professional tax advice and is not exhaustive of all possible tax considerations. Each individual should 
consult his or her own tax or legal adviser.

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Tax Consequences Regarding Disposition of Our Ordinary Shares

Overview

Israeli law generally imposes a capital gain tax on the sale of capital assets by residents of Israel, as defined for Israeli tax purposes, and on the sale of 
assets located in Israel, including shares of Israeli companies, by both residents and non-residents of Israel, unless a specific exemption is available or 
unless a tax treaty between Israel and the seller’s country of residence provides otherwise. The Ordinance distinguishes between “Real Capital Gain” and 
“Inflationary Surplus”. The Inflationary Surplus is a portion of the total capital gain, which is equivalent to the increase of the relevant asset’s purchase 
price, which is attributable to the increase in the Israeli consumer price index or, in certain circumstances, a foreign currency exchange rate, between the 
date of purchase and the date of sale. The Real Capital Gain is the excess of the total capital gain over the Inflationary Surplus.

Capital gain

Israeli Resident Shareholders

As of January 1, 2012, the tax rate applicable to Real Capital Gain derived by Israeli individuals from the sale of shares, whether or not listed on a stock 
exchange, is 25%, unless such shareholder claims a deduction for interest and linkage differences expenses in connection with the purchase and holding 
of such shares, in which case the gain will generally be taxed at a rate of 30%. However, if such shareholder is considered a Substantial Shareholder (i.e., 
a person who holds, directly or indirectly, alone or together with another person who collaborates with such person on a permanent basis, 10% or more of 
any of the company’s “means of control” (including, among other things, the right to receive profits of the company, voting rights, the right to receive the 
company’s liquidation proceeds and the right to appoint a director)) at the time of sale or at any time during the preceding 12-month period, such gain 
will be taxed at the rate of 30%. Individual shareholders dealing in securities in Israel are taxed at their marginal tax rates applicable to business income 
(up to 47% in 2018 and thereafter).

Under current Israeli tax legislation, the tax rate applicable to Real Capital Gain derived by Israeli resident corporations from the sale of shares of an 
Israeli company is the general corporate tax rate. As described above, the corporate tax rate as of 2018 and thereafter is 23%.

Non-Israeli Resident Shareholders

Israeli capital gain tax is imposed on the disposal of capital assets by a non-Israeli resident if such assets are either (i) located in Israel; (ii) shares or rights 
to shares in an Israeli resident company; or (iii) represent, directly or indirectly, rights to assets located in Israel, unless a tax treaty between Israel and the 
seller’s country of residence provides otherwise. As mentioned above, Real Capital Gain is generally subject to tax at the corporate tax rate (23% in 2018 
and thereafter) if generated by a company, or at the rate of 25% or 30%, if generated by an individual. Individual and corporate shareholders dealing in 
securities in Israel are taxed at the tax rates applicable to business income (a corporate tax rate for a corporation and a marginal tax rate of up to 47% for 
an individual in 2018 and thereafter).

Notwithstanding the foregoing, shareholders who are non-Israeli residents (individuals and corporations) are generally exempt from Israeli capital gain 
tax  on  any  gains  derived  from  the  sale,  exchange  or  disposition  of  shares  publicly  traded  on  the  Tel  Aviv  Stock  Exchange  or  on  a  recognized  stock 
exchange outside  of  Israel,  provided, among other things,  that  (i)  such  gains  are not  generated  through  a  permanent establishment  that  the non-Israeli 
resident maintains in Israel, (ii) the shares were purchased after being listed on a recognized stock exchange, and (iii) with respect to shares listed on a 
recognized  stock  exchange  outside  of  Israel,  such  shareholders  are  not  subject  to  the  Israeli  Income  Tax  Law  (Inflationary  Adjustments)  5745-1985. 
However, non-Israeli corporations will not be entitled to the foregoing exemptions if Israeli residents (a) have a controlling interest of more than 25% in 
such  non-Israeli  corporation,  or  (b)  are  the  beneficiaries  of  or  are  entitled  to  25%  or  more  of  the  revenues  or  profits  of  such  non-Israeli  corporation, 
whether directly or indirectly. Such exemption is not applicable to a person whose gains from selling or otherwise disposing of the shares are deemed to 
be business income.

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In  addition,  a  sale  of  shares  may  be  exempt  from  Israeli  capital  gain  tax  under  the  provisions  of  an  applicable  tax  treaty.  For  example,  under  the 
U.S.-Israel Tax Treaty, or the U.S-Israel Treaty, the sale, exchange or disposition of shares of an Israeli company by a shareholder who is a U.S. resident 
(for purposes of the U.S.-Israel Treaty) holding the shares as a capital asset is exempt from Israeli capital gain tax unless either (i) the shareholder holds, 
directly  or  indirectly,  shares  representing  10%  or  more  of  the  voting  rights  during  any  part  of  the  12-month  period  preceding  such  sale,  exchange  or 
disposition;  (ii)  the  shareholder,  if  an  individual,  has  been  present  in  Israel  for  a  period  or  periods  of  183  days  or  more  in  the  aggregate  during  the 
applicable taxable year; (iii) the capital gain arising from such sale are attributable to a permanent establishment of the shareholder which is maintained in 
Israel; (iv) the capital gain arising from such sale, exchange or disposition is attributed to real estate located in Israel; (v) the capital gain arising from 
such sale, exchange or disposition is attributed to royalties; or (vi) the shareholder is a U.S. resident (for purposes of the U.S.-Israel Treaty) and is not 
holding the shares as a capital asset. In each case, the sale, exchange or disposition of such shares would be subject to Israeli tax, to the extent applicable; 
however, under the U.S.-Israel Treaty, a U.S. resident would be permitted to claim a credit for the Israeli tax against the U.S. federal income tax imposed 
with respect to the sale, exchange or disposition, subject to the limitations in U.S. laws applicable to foreign tax credits. The U.S-Israel Treaty does not 
provide such credit against any U.S. state or local taxes.

In some  instances where  our  shareholders  may be  liable for Israeli tax  on  the sale of  their  Ordinary  Shares,  the payment of the  consideration may  be 
subject to the withholding of Israeli tax at source. Shareholders may be required to demonstrate that they are exempt from tax on their capital gains in 
order to avoid withholding at source at the time of sale. Specifically, in transactions involving a sale of all of the shares of an Israeli resident company, in 
the form of a merger or otherwise, the Israel Tax Authority may require from shareholders who are not liable for Israeli tax to sign declarations in forms 
specified by this authority or obtain a specific exemption from the Israel Tax Authority to confirm their status as non-Israeli resident, and, in the absence 
of such declarations or exemptions, may require the purchaser of the shares to withhold taxes at source.

Taxes applicable to Dividends

Israeli Resident Shareholders

Israeli residents who are individuals are generally subject to Israeli income tax for dividends paid on our Ordinary Shares (other than bonus shares or 
share  dividends)  at  25%,  or  30%  if  the  recipient  of  such  dividend  is  a  Substantial  Shareholder  at  the  time  of  distribution  or  at  any  time  during  the 
preceding 12-month period. However, dividends distributed from taxable income allocated and accrued during the benefits period of an AE are subject to 
withholding tax at the rate of 15% (if the dividend is distributed during the tax benefits period under the Investment Law or within 12 years after such 
period, except with respect to an FIC, in which case the 12 year limit does not apply) or 20% with respect to PFE. An average rate will be set in case the 
dividend is distributed from mixed types of income (regular and Approved/Beneficiary/ Preferred income).

Israeli  resident  corporations  are  generally  exempt  from  Israeli  corporate  tax  for  dividends  paid  on  shares  of  Israeli  resident  corporations  (like  our 
Ordinary Shares). However, dividends distributed from taxable income accrued during the benefits period of an AE are subject to withholding tax at the 
rate of 15%, if the dividend is distributed during the tax benefits period under the Investment Law or within 12 years after such period.

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Non-Israeli Resident Shareholders

Non-Israeli residents (whether individuals or corporations) are generally subject to Israeli income tax on the receipt of dividends paid on our Ordinary 
Shares, at the rate of 25% or 30% (if the dividend recipient is a Substantial Shareholder at the time of distribution or at any time during the preceding 12-
month period) or 15% if the dividend is distributed from income attributed to our AE or BE, or 20% with respect to PFE. Such dividends are generally 
subject to Israeli withholding tax at a rate of 25% so long as the shares are registered with a Nominee Company (whether the recipient is a Substantial 
Shareholder or not), and 15% if the dividend is distributed from income attributed to an AE or BE or 20% if the dividend is distributed from income 
attributed to a PFE, unless a reduced rate is provided under an applicable tax treaty (subject to the receipt in advance of a valid certificate from the Israel 
Tax Authority allowing for a reduced tax rate). For example, under the U.S-Israel Treaty, the maximum rate of tax withheld in Israel on dividends paid to 
a  holder  of  our  Ordinary  Shares  who  is  a  U.S. resident  (for  purposes  of  the  U.S.-Israel  Treaty)  is  25%.  However,  generally,  the  maximum  rate  of 
withholding tax on dividends, not generated by our AE or BE, that are paid to a U.S. corporation holding at least 10% or more of our outstanding voting 
capital from the start of the tax year preceding the distribution of the dividend through (and including) the distribution of the dividend, is 12.5%, provided 
that no more than 25% of our gross income for such preceding year consists of certain types of dividends and interest. Notwithstanding the foregoing, 
dividends  distributed  from  income  attributed  to  an  AE  or  BE  are  subject  to  a  withholding  tax  rate  of  15%  for  such  a  U.S.  corporation  shareholder, 
provided that the condition related to our gross income for the previous year (as set forth in the previous sentence) is met. The aforementioned rates will 
not apply if the dividend income was generated through a permanent establishment of the U.S. resident which is maintained in Israel. If the dividend is 
attributable  partly  to  income  derived  from  an  AE  a  BE,  or  a  PFE,  and  partly  to  other  sources  of  income,  the  withholding  rate  will  be  a  blended  rate 
reflecting the relative portions of the two types of income. U.S residents who are subject to Israeli withholding tax on a dividend may be entitled to a 
credit  or  deduction  for  U.S.  federal  income  tax  purposes  in  the  amount  of  the  taxes  withheld,  subject  to  detailed  rules  contained  in  United  States  tax 
legislation. A non-Israeli resident who receives dividends from which tax was withheld is generally exempt from the obligation to file tax returns in Israel 
with respect to such income, provided that (i) such income was not generated from business conducted in Israel by the taxpayer, and (ii) the taxpayer has 
no other taxable sources of income in Israel with respect to which a tax return is required to be filed.

Excess Tax 

Individuals who are subject to tax in Israel (whether any such individual is an Israeli resident or non-Israeli resident) are also subject to an additional tax 
for income  exceeding a  certain  level.  For 2017 and  onwards, the  additional tax  is at  a  rate of 3%  on  annual  income  exceeding  NIS 651,600 for  2020 
(approximately $0.2 million) which amount is linked to the annual change in the Israeli consumer price index, including, but not limited to, dividends, 
interest and capital gain.

Estate and Gift Tax

Israeli law presently does not impose estate or gift taxes. 

United States Federal Income Taxation

The following is a general discussion of the material U.S. federal income tax consequences of the acquisition, ownership and disposition of our 
Ordinary Shares. This description addresses only the U.S. federal income tax considerations that may be relevant to U.S. Holders (as defined below) who 
hold  our  Ordinary  Shares  as  capital  assets.  This  summary  is  based  on  the  U.S.  Internal  Revenue  Code  of  1986,  as  amended,  (the  “Code”)  Treasury 
regulations promulgated thereunder, judicial and administrative interpretations thereof and the U.S.-Israel Tax Treaty (the “Treaty”), all as in effect on the 
date hereof and all of which are subject to change either prospectively or retroactively or to differing interpretations. There can be no assurance that the 
U.S. Internal Revenue Service (“IRS”) will not take a different position concerning the tax consequences of the acquisition, ownership or disposition of 
our Ordinary Shares or that such a position would not be sustained. This discussion does not address all tax considerations that may be relevant to a U.S. 
Holder of Ordinary Shares. In addition, this description does not account for the specific circumstances of any particular investor, such as:

● broker-dealers;

● financial institutions or financial services entities;

● certain insurance companies;

● investors liable for alternative minimum tax;

● regulated investment companies, real estate investment trusts, or grantor trusts;

● dealers or traders in securities, commodities or currencies;

● tax-exempt organizations;

● retirement plans;

● S corporations:

● pension funds;

● certain former citizens or long-term residents of the United States;

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● non-resident aliens of the United States or taxpayers whose functional currency is not the U.S. dollar;

● persons who hold Ordinary Shares through partnerships or other pass-through entities;

● persons who acquire their Ordinary Shares through the exercise or cancellation of employee stock options or otherwise as compensation for 

services;

● direct, indirect or constructive owners of investors that actually or constructively own at least 10% of the total combined voting power of 

our shares or at least 10% of our shares by value; or

● investors holding Ordinary Shares as part of a straddle, appreciated financial position, a hedging transaction or conversion transaction.

If a partnership or an entity treated as a partnership for U.S. federal income tax purposes owns our Ordinary Shares, the U.S. federal income tax 
treatment of a partner in such a partnership will generally depend upon the status of the partner and the activities of the partnership. A partnership that 
owns  our  Ordinary  Shares  and  the  partners  in  such  partnership  should  consult  their  tax  advisors  about  the  U.S.  federal  income  tax  consequences  of 
holding and disposing of Ordinary Shares.

This summary does not address the effect of any U.S. federal taxation (such as estate and gift tax) other than U.S. federal income taxation. In 

addition, this summary does not include any discussion of state, local or non-U.S. taxation.

For purposes of this summary the term “U.S. Holder” means a person that is eligible for the benefits of the Treaty and is a beneficial owner of 

Ordinary Shares who is, for U.S. federal income tax purposes:

●

●

an individual who is a citizen or a resident of the United States;

a corporation or other entity taxable as a corporation for United States federal income tax purposes, created or organized in or under the 
laws of the United States or any political subdivision thereof;

●

an estate the income of which is subject to U.S. federal income taxation regardless of its source; or

● a trust if the trust has validly elected to be treated as a U.S. person for U.S. federal income tax purposes or if (1) a court within the United 
States is able to exercise primary supervision over the trust’s administration and (2) one or more U.S. persons have the authority to control 
all of the substantial decisions of the trust.

Unless otherwise indicated, it is assumed for the purposes of this discussion that the Company is not, and will not become, a “passive foreign 

investment company” (“PFIC”) for U.S. federal income tax purposes. See “—Passive Foreign Investment Companies” below.

Taxation of Distributions

Subject to the discussion below under the heading “—Passive Foreign Investment Companies,” the gross amount of any distributions received 
with respect to our Ordinary Shares, including the amount of any Israeli taxes withheld therefrom, will constitute dividends for U.S. federal income tax 
purposes when such distribution is actually or constructively received, to the extent such distribution is paid out of our current and accumulated earnings 
and profits, as determined for U.S. federal income tax purposes. Because we do not expect to maintain calculations of our earnings and profits under U.S. 
federal  income  tax  principles,  you  should  expect  that  the  entire  amount  of  any  distribution  will  be  taxable  to  you  as  dividend  income.  Dividends  are 
included  in  gross  income  at  ordinary  income  rates,  unless  such  dividends  constitute  “qualified  dividend  income,”  as  set  forth  in  more  detail  below. 
Distributions  in  excess  of  our  current  and  accumulated  earnings  and  profits  would  be  treated  as  a  non-taxable  return  of  capital  to  the  extent  of  your 
adjusted  tax basis in our  Ordinary Shares and any  amount in excess of your tax basis would be treated as gain from the sale of Ordinary Shares. See 
“—Sale, Exchange or Other Disposition of Ordinary Shares” below for a discussion of the taxation of capital gains. Our dividends would not qualify for 
the dividends-received deduction generally available to corporations under section 243 of the Code.

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Dividends that we pay in NIS, including the amount of any Israeli taxes withheld therefrom, will be included in your income in a U.S. dollar 
amount  calculated  by  reference  to  the  exchange  rate  in  effect  on  the  day  such  dividends  are  received,  regardless  of  whether  the  payment  is  in  fact 
converted into U.S. dollars. A U.S. Holder who receives payment in NIS and converts NIS into U.S. dollars at an exchange rate other than the rate in 
effect  on  such  day  may  have  a  foreign  currency  exchange  gain  or  loss  that  would  generally  be  treated  as  U.S.-source  ordinary  income  or  loss.  U.S. 
Holders should consult their own tax advisors concerning the U.S. tax consequences of acquiring, holding and disposing of NIS.

Subject to complex limitations, some of which vary depending upon the U.S. Holder’s circumstances, any Israeli withholding tax imposed on 
dividends  paid  with  respect  to  our  Ordinary  Shares,  may  be  a  foreign  income  tax  eligible  for  credit  against  a  U.S.  Holder’s  U.S.  federal  income  tax 
liability (or, alternatively, for deduction against income in determining such tax liability). Israeli taxes withheld in excess of the applicable rate allowed 
by the Treaty (if any) will not be eligible for credit against a U.S. Holder’s federal income tax liability. The limitation on foreign income taxes eligible for 
credit is calculated separately with respect to specific classes of income. Dividends paid with respect to our common stock generally will be treated as 
foreign-source  passive category income  or, in the  case of certain  U.S. Holders, general  category income  for  U.S. foreign tax  credit  purposes.  Further, 
there are special rules for computing the foreign tax credit limitation of a taxpayer who receives dividends subject to a reduced tax rate. A U.S. Holder 
may be denied a foreign tax credit with respect to Israeli income tax withheld from dividends received on our Ordinary Shares if such U.S. Holder fails to 
satisfy certain minimum holding period requirements or to the extent such U.S. Holder’s position in Ordinary Shares is hedged. An election to deduct 
foreign taxes instead of claiming a foreign tax credit applies to all foreign taxes paid or accrued in the taxable year. The rules relating to the determination 
of the foreign tax credit are complex. You should consult with your own tax advisors to determine whether and to what extent you would be entitled to 
this credit.

Subject to certain limitations (including the PFIC rules discussed below), “qualified dividend income” received by a non-corporate U.S. Holder 
may  be  subject  to  tax  at  the  lower  long-term  capital  gain  rates  (currently,  a  maximum  rate  of  20%).  Distributions  taxable  as  dividends  paid  on  our 
Ordinary  Shares  should  qualify  for  a  reduced  rate  if  we  are  a  “qualified  foreign  corporation,”  as  defined  in  Code  section  1(h)(11)(C).  We  will  be  a 
qualified foreign corporation if either: (i) we are entitled to benefits under the Treaty or (ii) our Ordinary Shares are readily tradable on an established 
securities market in the United States and certain other requirements are met. We believe that we are entitled to benefits under the Treaty and that our 
Ordinary  Shares  currently  are  readily  tradable  on  an  established  securities  market  in  the  United  States.  However,  no  assurance  can  be  given  that  our 
Ordinary Shares will remain readily tradable. The rate reduction does not apply unless certain holding period requirements are satisfied, nor does it apply 
to dividends received from a PFIC (see discussion below), in respect of certain risk-reduction transactions, or in certain other situations. U.S. Holders of 
our Ordinary Shares should consult their own tax advisors regarding the effect of these rules in their particular circumstances.

Sale, Exchange or Other Disposition of Ordinary Shares

Subject to the discussion of the PFIC rules below, if you sell or otherwise dispose of our Ordinary Shares (other than with respect to certain non-
recognition transactions), you will generally recognize gain or loss for U.S. federal income tax purposes in an amount equal to the difference between the 
amount realized on the sale or other disposition and your adjusted tax basis in our Ordinary Shares, in each case determined in U.S. dollars. Such gain or 
loss will generally be capital gain or loss and will be long-term capital gain or loss if you have held the Ordinary Shares for more than one year at the 
time  of  the  sale  or  other  disposition.  Long-term  capital  gain  realized  by  a  non-corporate  U.S.  Holder  is  generally  eligible  for  a  preferential  tax  rate 
(currently at a maximum of 20%). In general, any gain that you  recognize on  the sale or other disposition of Ordinary  Shares will  be U.S.-source for 
purposes of the foreign tax credit limitation; losses will generally be allocated against U.S. source income. Deduction of capital losses is subject to certain 
limitations under the Code.

In the case of a cash basis U.S. Holder who receives NIS in connection with the sale or disposition of our Ordinary Shares, the amount realized 
will be based on the U.S. dollar value of the NIS received with respect to the Ordinary Shares as determined on the settlement date of such exchange. A 
cash basis U.S. Holder who receives payment in NIS and converts NIS into U.S. dollars at a conversion rate other than the rate in effect on the settlement 
date may have a foreign currency exchange gain or loss, based on any appreciation or depreciation in the value of NIS against the U.S. dollar, which 
would be treated as ordinary income or loss.

An accrual basis U.S. Holder may elect the same treatment of currency exchange gain or loss required of cash basis taxpayers with respect to a 
sale or disposition of our Ordinary Shares that are traded on an established securities market, provided that the election is applied consistently from year 
to year. Such election may not be changed without the consent of the IRS. In the event that an accrual basis U.S. Holder does not elect to be treated as a 
cash basis taxpayer (pursuant to the Treasury regulations applicable to foreign currency transactions), such U.S. Holder is required to calculate the value 
of the proceeds as of the “trade date” and may have a foreign currency gain or loss for U.S. federal income tax purposes in the event of any difference 
between the U.S. dollar value of NIS prevailing on the trade date and on the settlement date. Any such currency gain or loss generally would be treated as 
U.S.- source ordinary income or loss and would be subject to tax in addition to the gain or loss, if any, recognized by such U.S. Holder on the sale or 
disposition of such Ordinary Shares.

Passive Foreign Investment Company Considerations

Based on the composition of our income, assets (including the value of our goodwill, going-concern value or any other unbooked intangibles, 
which may be determined based on the price of the ordinary shares), and operations, we believe we will not be classified as a “passive foreign investment 
company”, or PFIC, for the 2020 taxable year. However, because PFIC status is based on our income, assets and activities for the entire taxable year, it is 
not  possible  to  determine  whether  we  will  be  characterized  as  a  PFIC  for  our  current  taxable  year  or  future  taxable  years  until  after  the  close  of  the 
applicable taxable year. Moreover, we must determine our PFIC status annually based on tests that are factual in nature, and our status in the current year 
and future years will depend on our income, assets and activities in each of those years and, as a result, cannot be predicted with certainty as of the date 
hereof.

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If we were a PFIC for any taxable year during which a U.S. Holder owned Ordinary Shares, certain adverse consequences could apply to the 
U.S.  Holder.  Specifically,  unless  a  U.S.  Holder  makes  one  of  the  elections  mentioned  below,  gain  recognized  by  the  U.S.  Holder  on  a  sale  or  other 
disposition of Ordinary Shares would be allocated ratably over the U.S. Holder’s holding period for the Ordinary Shares. The amounts allocated to the 
taxable year of the sale or other disposition and to any year before we became a PFIC would be taxed as ordinary income. The amount allocated to each 
other taxable year would be subject to tax at the highest rate in effect for individuals or corporations, as appropriate, for that taxable year, and an interest 
charge would be imposed on the resulting tax liability. Further, any distribution in excess of 125% of the average of the annual distributions received by 
the U.S. Holder on our Ordinary Shares during the preceding three years or the U.S. Holder’s holding period, whichever is shorter, would be subject to 
taxation as described immediately above. In addition, if we were a PFIC for a taxable year in which we pay a dividend or the immediately preceding 
taxable year, the preferential dividend rates discussed above with respect to dividends paid to certain non-corporate U.S. Holders would not apply. If we 
were a PFIC for any taxable year in which a U.S. Holder owned our shares, the U.S. Holder would generally be required to file annual returns with the 
IRS on IRS Form 8621.

If we are treated as a PFIC with respect to you for any taxable year, you will be deemed to own shares in any entities in which we own equity 
that are also PFICs (“lower tier PFICs”), and you may be subject to the tax consequences described above with respect to the shares of such lower tier 
PFIC you would be deemed to own.

i. Mark-to-market elections

If we are a PFIC for any taxable year during which you hold ordinary shares, then instead of being subject to the tax and interest charge rules 
discussed above, you may make an election to include gain on the ordinary shares as ordinary income under a mark-to-market method, provided that such 
ordinary  shares  are  “marketable.”  The  ordinary  shares  will  be  marketable  if  they  are  “regularly  traded”  on  a  qualified  exchange  or  other  market,  as 
defined in applicable U.S. Treasury regulations, such as the New York Stock Exchange (or on a foreign stock exchange that meets certain conditions). 
For  these  purposes,  the  ordinary  shares  will  be  considered  regularly  traded  during  any  calendar  year  during  which  they  are  traded,  other  than  in  de 
minimis  quantities,  on at  least  15  days  during  each  calendar  quarter.  Any  trades  that  have  as  their  principal  purpose  meeting  this  requirement  will  be 
disregarded. However, because a mark-to-market election cannot be made for any lower tier PFICs that we may own, you will generally continue to be 
subject to the PFIC rules discussed above with respect to your indirect interest in any investments we own that are treated as an equity interest in a PFIC 
for U.S. federal income tax purposes. As a result, it is possible that any mark-to-market election with respect to the ordinary shares will be of limited 
benefit.

If you make an effective mark-to-market election, in each year that we are a PFIC, you will include in ordinary income the excess of the fair 
market  value  of  your  ordinary  shares  at  the  end  of  the  year  over  your  adjusted  tax  basis  in  the  ordinary  shares.  You  will  be  entitled  to  deduct  as  an 
ordinary loss in each such year the excess of your adjusted tax basis in the ordinary shares over their fair market value at the end of the year, but only to 
the extent of the net amount previously included in income as a result of the mark-to-market election. If you make an effective mark-to-market election, 
in each year that we are a PFIC, any gain that you recognize upon the sale or other disposition of your ordinary shares will be treated as ordinary income 
and any loss will be treated as ordinary loss, but only to the extent of the net amount of previously included income as a result of the mark-to-market 
election.

Your adjusted tax  basis in the ordinary shares will  be increased by the  amount of any income  inclusion and decreased by the amount of any 
deductions under the mark-to-market rules discussed above. If you make an effective mark-to-market election, it will be effective for the taxable year for 
which the election is made and all subsequent taxable years unless the ordinary shares are no longer regularly traded on a qualified exchange or the IRS 
consents to the revocation of the election. You should consult your tax advisor about the availability of the mark-to-market election, and whether making 
the election would be advisable in your particular circumstances.

ii. Qualified electing fund elections

In  certain  circumstances,  a  U.S.  equity holder  in  a PFIC  may  avoid the  adverse  tax and  interest  charge  regime  described  above  by making  a 
“qualified  electing  fund”  election  to  include  in  income  its  share  of  the  corporation’s  income  on  a  current  basis.  However,  you  may  make  a  qualified 
electing fund election with respect to the ordinary shares only if we agree to furnish you annually with a PFIC annual information statement as specified 
in the applicable U.S. Treasury regulations. We do not intend to provide the information necessary for you to make a qualified electing fund election if 
we are classified as a PFIC. Therefore, you should assume that you will not receive such information from us and would therefore be unable to make a 
qualified electing fund election with respect to any of our ordinary shares were we to be or become a PFIC.

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Additional Tax on Investment Income

In addition to the income taxes described above, U.S. Holders that are individuals, estates or trusts and whose income exceeds certain thresholds 
may be subject to a 3.8% Medicare contribution tax on net investment income, which includes dividends and capital gains from the sale or exchange of 
our Ordinary Shares.

Backup Withholding and Information Reporting

Payments in respect of our Ordinary Shares may be subject to information reporting to the IRS and to U.S. backup withholding tax at the rate 
(currently) of 24%. Backup withholding will not apply, however, if you (i) fall within certain exempt categories and demonstrate the fact when required 
or (ii) furnish a correct taxpayer identification number and make any other required certification.

Backup withholding is not an additional tax. Amounts withheld under the backup withholding rules may be credited against a U.S. Holder’s U.S. 
tax liability. A U.S. Holder may obtain a refund of any excess amounts withheld under the backup withholding rules by filing the appropriate claim for 
refund with the IRS.

U.S. citizens and individuals taxable as resident aliens of the United States that (i) own “specified foreign financial assets” (as defined in Section 
6038D of the Code and the regulations thereunder) with an aggregate value in a taxable year in excess of certain thresholds (as determined under rules in 
Treasury regulations) and (ii) are required to file U.S. federal income tax returns generally will be required to file an information report with respect to 
those assets with their tax returns. IRS Form 8938 has been issued for that purpose. “Specified foreign financial assets” include any financial accounts 
maintained  by  foreign  financial  institutions,  foreign  stocks  held  directly,  and  interests  in  foreign  estates,  foreign  pension  plans  or  foreign  deferred 
compensation  plans.  Under  those  rules,  our  Ordinary  Shares,  whether  owned  directly  or  through  a  financial  institution,  estate  or  pension  or  deferred 
compensation plan, would be “specified foreign financial assets.” Under Treasury regulations, the reporting obligation applies to certain U.S. entities that 
hold, directly or indirectly, specified foreign financial assets. Penalties can apply if there is a failure to satisfy this reporting obligation. In addition, in the 
event a U.S. Holder that is required to file IRS Form 8938 does not file such form, the statute of limitations on the assessment and collection of U.S. 
federal income taxes of such U.S. Holder for the related tax year may not close until three years after the date that the required information is filed. A 
U.S. Holder is urged to consult the U.S. Holder’s tax advisor regarding the reporting obligation.

Any U.S. Holder who acquires more than $100,000 of our Ordinary Shares or holds 10% or more of our Ordinary Shares by vote or value may 

be subject to certain additional U.S. information reporting requirements.

The above description is not intended to constitute a  complete analysis  of all tax  consequences relating to acquisition, ownership  and 

disposition of our Ordinary Shares. You should consult your tax advisor concerning the tax consequences of your particular situation.

F.

DIVIDENDS AND PAYING AGENTS

Not applicable.

G.

STATEMENT BY EXPERTS

Not applicable.

H.

DOCUMENTS ON DISPLAY

We are subject to certain of the reporting requirements of the Exchange Act, as applicable to “foreign private issuers” as defined in Rule 3b-4 under the 
Exchange  Act.  As  a  foreign  private  issuer,  we  are  exempt  from  certain  provisions  of  the  Exchange  Act.  Accordingly,  our  proxy  solicitations  are  not 
subject to the disclosure and procedural requirements of Regulation 14A under the Exchange Act, and transactions in our equity securities by our officers 
and directors are exempt from reporting and the “short-swing” profit recovery provisions contained in Section 16 of the Exchange Act. In addition, we 
are not required under the Exchange Act to file periodic reports and financial statements as frequently or as promptly as U.S. companies whose securities 
are  registered  under  the  Exchange  Act.  However,  we  file  with  the  SEC  an  annual  report  on  Form  20-F  containing  financial  statements  audited  by  an 
independent accounting firm. We also submit to the SEC reports on Form 6-K containing (among other things) press releases and unaudited financial 
information. We post our annual report on Form 20-F on our website (www.magicsoftware.com) promptly following the filing of our annual report with 
the SEC. The information on our website is not incorporated by reference into this annual report.

98

The Exchange Act file number for our SEC filings is 000-19415.

The SEC maintains a website at www.sec.gov that contains reports, proxy and information statements, and other information regarding registrants that 
make electronic filings with the SEC using its EDGAR (Electronic Data Gathering, Analysis, and Retrieval) system.

The documents concerning our company that are referred to in this annual report may also be inspected at our offices located at Yahadut Canada 1 Street, 
Or Yehuda 6037501, Israel.

I.

SUBSIDIARY INFORMATION

Not applicable.

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

We are exposed to a variety of market risks, primarily changes in interest rates affecting our investments in marketable securities and foreign currency 
fluctuations.

Cash Investments, Marketable Securities and Interest Rate Risk

Our cash investment policy seeks to preserve principal and maintain adequate liquidity while maximizing the income we receive from our investments 
without  significantly  increasing  the  risk  of  loss.  To  minimize  investment  risk,  we  maintain  a  diversified  portfolio  across  various  maturities,  types  of 
investments and issuers, which may include, from time to time, money market funds, U.S. government bonds, state debt, bank deposits and certificates of 
deposit, and investment grade corporate debt. Our cash management policy does not allow us to purchase or hold commodity instruments, structures or 
“sub-prime” related holdings (such as auction rate securities and collateralized debt obligation) or other financial instruments for trading purposes.

As of December 31, 2020, we had approximately $88.4 million in cash and cash equivalents and short term bank deposits and $1.2 million in marketable 
securities. Our marketable securities include investments in commercial bonds. The performance of the capital markets affects the values of the funds we 
hold in marketable securities. These assets are subject to market fluctuations. In such case, the fair value of our investments may decline. We periodically 
monitor  our  investments  for  adverse  material  holdings  related  to  the  underlying  financial  solvency  of  the  issuers  of  the  marketable  securities  in  our 
portfolio.

Our exposure to market risk for changes in interest rates relates primarily to our investment in marketable securities. Investments in both fixed rate and 
floating rate interest bearing securities carry a degree of interest rate risk. The fair market value of fixed rate securities may be adversely impacted due to 
a rise in interest rates, while floating rate securities may produce less income than predicted if interest rates fall. Due in part to these factors, our future 
financial results may be negatively affected in the event that interest rates fluctuate.

99

Foreign Currency Exchange Risk

Our  financial  results  may  be  negatively  impacted  by  foreign  currency  fluctuations.  Our  foreign  operations  are  transacted  through  a  global  network  of 
subsidiaries.  These  sales  and  related  expenses  are  generally  denominated  in  currencies  other  than  the  U.S.  dollar.  Because  our  financial  results  are 
reported in U.S. dollars, our results of operations may be adversely impacted by fluctuations in the rates of exchange between the U.S. dollar and such 
other  currencies  as  the  financial  results  of  our  foreign  subsidiaries  are  converted  into  U.S.  dollars  in  consolidation.  Our  earnings  are  predominantly 
affected by fluctuations in the value of the U.S. dollar as compared to the NIS, as well as the value of the U.S. dollar as compared to the euro, Japanese 
Yen and British Pound.

We measure and record non-monetary accounts in our balance sheet (principally fixed assets and prepaid expenses) in U.S. dollars. For this measurement, 
we use the U.S. dollar value in effect at the date that the asset or liability was initially recorded in our balance sheet (the date of the transaction).

Our operating expenses may be affected by fluctuations in the value of the U.S. dollar as it relates to foreign currencies, with NIS, euro and Japanese Yen 
having the greatest potential impact. In managing our foreign exchange risk, we periodically enter into foreign exchange hedging contracts. Our goal is to 
mitigate the potential exposure with these contracts. By way of example, an increase of 10% in the value of the NIS relative to the U.S. dollar in 2020 
would have resulted in an increase in the U.S. dollar reporting value of our operating income of $2.1 million for that year, while a decrease of 10% in the 
value of the NIS relative to the U.S. dollar in 2020 would have resulted in a decrease in the U.S. dollar reporting value of our operating income of $1.8 
million for the year. An increase of 10% in the value of the euro, the Japanese yen and the British Pound relative to the U.S. dollar in 2020 would have 
resulted in an increase in the U.S. dollar reporting value of our operating income of $0.9 million, $0.4 million and $0.2 million, respectively, for that year, 
while a decrease of 10% in the value of the euro, Japanese Yen and British Pound relative to the U.S. dollar in 2020 would have resulted in a decrease in 
the U.S. dollar reporting value of our operating income of $0.8 million, $0.3 million and $0.1 million, respectively, for that year.

Equity Price Risk

As of December 31, 2020, we had no trading securities that are classified as available for sale.

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

Not applicable.

100

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

PART II

None.

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS

Not applicable.

ITEM 15. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our  management,  including  our  Chief  Executive  Officer,  and  Chief  Financial  Officer,  has  evaluated  the  effectiveness  of  our  disclosure  controls  and 
procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of December 31, 2020. Based on such evaluation, the Chief 
Executive Officer, and the Chief Financial Officer, have concluded that, as of December 31, 2020, our disclosure controls and procedures are effective.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-
15(f)  and  15d-15(f)  of  the  Exchange  Act.  Our  management,  including  our  Chief  Executive  Officer  and  our  Chief  Financial  Officer,  conducted  an 
evaluation  of  the  effectiveness  of  our  internal  control  over  financial  reporting  based  on  the  framework  and  criteria  established  in  Internal 
Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) as of the end of the 
period covered by this report.

Based  on  that  evaluation,  our  management  has  concluded  that  our  internal  control  over  financial  reporting  was  effective  as  of  December  31,  2020. 
Notwithstanding the foregoing, there can be no assurance that our internal control over financial reporting will detect or uncover all failures of persons 
within  the  company  to  comply  with  our  internal  procedures,  as  all  internal  control  systems,  no  matter  how  well  designed,  have  inherent  limitations. 
Therefore, even those systems determined to be effective may not prevent or detect misstatements.

Our management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of 
the business of Aptonet Inc., Mobisoft Ltd. and Stockell Information Systems Inc., that were acquired during 2020 and included in our 2020 consolidated 
financial  statements  and  constituted  3%  and  1%  of  total  and  net  assets,  respectively  as  of  December  31,  2020  and  5%  and  10%  of  revenues  and  net 
income, respectively, for the year then ended

Attestation Report of the Registered Public Accounting Firm 

The attestation report of Kost Forer Gabbay& Kasierer, a member of EY Global, an independent registered public accounting firm in Israel, on 
our  management’s  assessment  of  our  internal  control  over  financial  reporting  as  of  December  31,  2020  is  provided  on  page  F-4,  as  included 
under Item 18 of this annual report.

Changes in Internal Control over Financial Reporting

Based on the evaluation conducted by our Chief Executive Officer and our Chief Financial Officer pursuant to Rules 13a-15(d) and 15d-15(d) under the 
Exchange  Act,  our  management  has  concluded  that  there  was  no  change  in  our  internal  control  over  financial  reporting  that  occurred  during  the  year 
ended December 31, 2020 that materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

101

ITEM 16. RESERVED

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT

Our board of directors has determined that Mr. Ettlinger, an external director within the meaning of the Israeli Companies Law, meets the definition of an 
audit committee financial expert, as defined by rules of the SEC. For a brief listing of Mr. Ettlinger’s relevant experience, see Item 6A. “Directors, Senior 
Management and Employees -- Directors and Senior Management.”

ITEM 16B. CODE OF ETHICS

We have adopted a code of ethics that applies to any chief executive officer and all senior financial officers of our company, including the chief financial 
officer,  chief  accounting  officer  or  controller,  or  persons  performing  similar  functions.  Written  copies  are  available  upon  request.  If  we  make  any 
substantive amendment to the code of ethics or grant any waivers, including any implicit waiver, from a provision of the codes of ethics, we will disclose 
the nature of such amendment or waiver on our website.

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Independent Registered Public Accounting Firm Fees

The following table sets forth, for each of the years indicated, the fees billed by our principal independent registered public accounting firm. All of such 
fees were pre-approved by our Audit Committee.

Services Rendered
Audit (1)
Tax and other (2)
Total

Year Ended December 31,

2020

2019

$
$
$

365,000
92,000
457,000

$
$
$

355,000
115,000
470,000

(1) Audit fees relate to audit services provided for each of the years shown in the table, including fees associated with the annual audit, the filing of a 

shelf registration statement, various accounting issues and audit services provided in connection with other statutory or regulatory filings.

(2) Tax fees relate to services performed by the tax division for tax compliance, planning and advice.

Pre-Approval Policies and Procedures

Our Audit Committee has adopted a policy and procedures for the pre-approval of audit and non-audit services rendered by our independent registered 
public accountants, Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global. Pre-approval of an audit or non-audit service may be given as a 
general pre-approval, as part of the audit committee’s approval of the scope of the engagement of our independent auditor, or on an individual basis. Any 
proposed services that exceed general pre-approved levels also require specific pre-approval by our audit committee. The policy prohibits retention of the 
independent public accountants to perform the prohibited non-audit functions defined in Section 201 of the Sarbanes-Oxley Act of 2002 or the rules of 
the SEC, and also requires the Audit Committee to consider whether proposed services are compatible with the independence of the public accountants.

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES

Not applicable.

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 

None.

102

ITEM 16F. CHANGES IN REGISTRANT’S CERTIFYING ACCOUNTANT

None.

ITEM 16G. CORPORATE GOVERNANCE 

NASDAQ Stock Market Rules and Home Country Practice

Under NASDAQ Stock Market Rule 5615(a)(3), foreign private issuers, such as our company, are permitted to follow certain home country corporate 
governance practices instead of certain provisions of the NASDAQ Stock Market Rules. A foreign private issuer that elects to follow a home country 
practice instead of any of such NASDAQ requirements must submit to NASDAQ, in advance, a written statement from an independent counsel in such 
issuer’s home country certifying that the issuer’s practices are not prohibited by the home country’s laws. We provided NASDAQ with such a letter of 
non-compliance with respect to:

● The Rule requiring maintaining a majority of independent directors (Rule 5605(b)(1)). Instead, under Israeli law and practice, we are required to 

appoint at least two external directors, within the meaning of the Israeli Companies Law, to our board of directors.

● The Rule requiring that our independent directors have regularly scheduled meetings at which only independent directors are present (Rule 5605

(b)(2)). Instead, we follow Israeli law according to which independent directors are not required to hold executive sessions.

● The Rule regarding independent director oversight of director nominations process for directors (Rule 5605(e)). Instead, we follow Israeli law 

and practice according to which our board of directors recommends directors for election by our shareholders.

● The requirement to obtain shareholder approval for the establishment or amendment of certain equity based compensation plans (Rule 5635(c)), 
an  issuance  that  will  result  in  a  change  of  control  of  the  company  (Rule  5635(b)),  certain  transactions  other  than  a  public  offering  involving 
issuances of a 20% or more interest in the company (Rule 5635(d)) and certain acquisitions of the stock or assets of another company (Rule 5635
(a)).  Instead,  we  follow  Israeli  law  and  practice  in  approving  such  procedures,  according  to  which  Board  approval  may  suffice  in  certain 
circumstances.

ITEM 16H. MINE SAFETY DISCLOSURE

Not applicable.

103

PART III

ITEM 17.

FINANCIAL STATEMENTS

Not applicable.

ITEM 18.

FINANCIAL STATEMENTS

Index to Financial Statements
Reports of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
Statements of Changes in Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
Appendix to Consolidated Financial Statements – Details of Subsidiaries and Affiliate

104

F-1
F-2 – F-5
F-6 – F-7
F-8
F-9
F-10
F-11 – F-13
F-14 – F-54
F-55 – F-56

ITEM 19. EXHIBITS

Index to Exhibits

Exhibit
1.1
1.2
2.1
2.2
4.1
4.2
8.1
12.1
12.2
13.1

13.2

15.1
15.2
101.INS

101.SCH
101.PRE
101.CAL
101.LAB
101.DEF
104

Description

Memorandum of Association of the Registrant1
Articles of Association of the Registrant2
Specimen of Ordinary Share Certificate3
Description of the rights of each class of securities registered under Section 12 of the Securities Exchange Act of 19344
2000 Employee Stock Option Plan5
2007 Incentive Compensation Plan6
List of Subsidiaries of the Registrant
Certification of Chief Executive Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended
Certification of Chief Financial Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended
Certification of Chief Executive Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002
Certification of Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002
Consent of Kost Forer Gabbay & Kasierer, a Member of Ernst & Young Global
Consent of KDA Audit Corporation (relating to Magic Software Japan K.K.)
Inline  XBRL  Instance  Document  (The  instance  document  does  not  appear  in  the  interactive  data  file  because  its  XBRL  tags  are 
embedded within the Inline XBRL document)
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Taxonomy Presentation Linkbase Document
Inline XBRL Taxonomy Calculation Linkbase Document
Inline XBRL Taxonomy Label Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase Document
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

(1) Filed as Exhibit 3.2 to the registrant’s registration statement on Form F-1, registration number 33-41486, and incorporated herein by reference.

(2) Filed as an Item to the registrant’s Form 6-K for the month of December 2011, filed on December 7, 2011, and incorporated herein by reference.

(3) Filed as Exhibit 4.1 to the registrant’s registration statement on Form F-1, registration number 33-41486, and incorporated herein by reference.

(4) Filed  as  Exhibit  2.2  to  the  registrant’s  registration  statement  on  Form  20-F  for  the  year  ended  December  31,  2019,  and  incorporated  herein  by 

reference.

(5) Filed as Exhibit 10.2 to the registrant’s annual report on Form 20-F for the year ended December 31, 2000, and incorporated herein by reference.

(6) Filed as Exhibit 4.3 to the registrant’s annual report on Form 20-F for the year ended December 31, 2007, and incorporated herein by reference.

105

MAGIC SOFTWARE ENTERPRISES LTD.

CONSOLIDATED FINANCIAL STATEMENTS 

AS OF DECEMBER 31, 2020

U.S. DOLLARS IN THOUSANDS

INDEX

Reports of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Income

Consolidated Statements of Comprehensive Income

Consolidated Statements of Changes in Shareholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Appendix to Consolidated Financial Statements - Details of Subsidiaries and Affiliate

- - - - - - - - - - - -

F-1

Page
F-2 – F-5

F-6 – F-7

F-8

F-9

F-10

F-11 – F-13

F-14 – F-54

F-55 – F-56

Kost Forer Gabbay &
Kasierer
144 Menachem Begin St. 
Tel-Aviv 6492102, Israel 

Tel: +972-3-6232525 
Fax: +972-3-5622555 
ey.com

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of

MAGIC SOFTWARE ENTERPRISES LTD. 

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Magic Software Enterprises LTD. (“the Company”) as of December 31, 2020 
and 2019, the related consolidated statements of income, comprehensive income, changes in shareholders’ equity and cash flows for each of the three 
years in the period ended December 31, 2020, and the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, 
based on our audits and the report of other auditors, the consolidated financial statements present fairly, in all material respects, the financial position of 
the Company at December 31, 2020 and 2019, and the results of its operations and its cash flows for each of the three years in the period ended December 
31, 2020, in conformity with U.S. generally accepted accounting principles.

We did not audit the financial statements of Magic Software Japan K.K., a wholly-owned subsidiary, which reflect total assets of constituting 1% 
and 1% at December 31, 2020 and 2019, respectively, and total revenues of 3%, 4% and 3% for the years ended December 31, 2020, 2019 and 2018, 
respectively, of the related consolidated totals. Those statements were audited by other auditors whose report has been furnished to us, and our opinion, 
insofar as it relates to the amounts included for Magic Software Japan K.K., is based solely on the report of the other auditors.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  (PCAOB),  the 
Company’s  internal  control  over  financial  reporting  as  of  December 31,  2020,  based  on  criteria  established  in  Internal  Control-Integrated  Framework 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated May 13, 2021 expressed an 
unqualified opinion thereon.

Basis for Opinion

These financial statements are the responsibility of the  Company’s management. Our responsibility is to express an opinion on the Company’s 
financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to 
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain 
reasonable  assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included 
performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures 
that  respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  financial 
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the 
overall presentation of the financial statements. We believe that our audits and the report of other auditors provide a reasonable basis for our opinion.

F-2

Critical Audit Matters

The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was communicated 
or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) 
involved  our  especially  challenging,  subjective  or  complex  judgments.  The  communication  of  the  critical  audit  matter  does  not  alter  in  any  way  our 
opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate 
opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Description of the Matter

Valuation of Goodwill 

At December 31,2020, the Company had 135,682 of goodwill. As discussed in Note 2 to the consolidated financial 
statement,  goodwill  is  tested  annually  for  impairment,  or  more  frequently  if  impairment  indicators  arise.  The 
Company’s evaluation of goodwill for impairment involves the comparison of the fair value of each reporting unit 
to its carrying value. If the Company’s carrying amount of a reporting unit exceeds its fair value, an impairment 
loss would be recognized in an amount equal to the excess of the carrying amount over the calculated fair value. 
The  Company  determines  the  fair  value  of  its  reporting  units  using  the  income  approach,  which  considers  a 
discounted future cash flow analysis using judgments and assumptions related to revenue, operating income, future 
short-term and long-term growth rates, weighted average cost of capital, interest, capital expenditures, cash flows, 
and  market  conditions  are  inherent  in  developing  the  discounted  cash  flow  model.  The  Company  considers 
historical rates and current market conditions when determining the discount and growth rates to use in its analyses. 
The company performed an annual impairment test.

Auditing  the  Company’s  goodwill  test was  complex  and highly judgmental due  to  the  significant  estimation  and 
assumptions  required  by  management  to  estimate  the  fair  value  of  the  reporting  units.  In  particular,  significant 
assumptions,  such  as  projected  the  future  operating  cash  flows  based  on  forecasted  operating  income  margins, 
future revenues, the selection of terminal value growth rate, and discount rate. These significant assumptions are 
forward-looking and could be affected by future economic and market conditions.

How We Addressed the Matter 
in Our Audit

We  obtained  an  understanding,  evaluated  the  design  and  tested  the  effectiveness  of  controls  over  goodwill 
impairment testing process, including those over management’s assessment of the significant assumption and the 
projected  future  operating  cash  flows  based  on  forecasted  operating  income  margins,  including  future  revenues, 
and the selection of the terminal value growth rate and discount rate.

Our audit procedures to evaluate the significant judgments made by management to test the estimated fair value of 
the Company’s reporting units included, among others, evaluating the reasonableness of management’s projected 
future  operating  cash  flows  based  on  forecasted  EBIT  margins,  including  future  revenues  by  comparing  to  (1) 
historical  results,  (2)  internal  communications  to  management  and  the  Board  of  Directors,  and  (3)  forecasted 
information included in Company press releases, analyst and industry reports of the Company and companies in its 
peer group.

We  also evaluated  the appropriateness of  the related disclosures included in Note  2 to the  consolidated  financial 
statements in relation to Goodwill impairment.

/s/ Kost Forer Gabbay & Kasierer 
KOST FORER GABBAY & KASIERER
A Member of Ernst & Young Global

We have served as the Company’s auditor since 1984.

Tel-Aviv, Israel
May 13. 2021

F-3

Kost Forer Gabbay &
Kasierer
144 Menachem Begin St.
Tel-Aviv 6492102, Israel 

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and the Board of Directors of

MAGIC SOFTWARE ENTERPRISES LTD. 

Opinion on Internal Control over Financial Reporting

We have audited Magic Software Enterprises Ltd.’s (“the Company”) internal control over financial reporting as of December 31, 2020, based on 
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 
framework) (“the COSO criteria”). In our opinion, the Company, based on our audit and the report of other auditors, maintained, in all material respects, 
effective internal control over financial reporting as of December 31, 2020, based on the COSO criteria.

We did not examine the effectiveness of internal control over financial reporting of Magic Software Japan K.K, a wholly owned subsidiary, whose 
financial statements reflect total assets and revenues constituting 1% and 3%, respectively, of the related consolidated financial statement amounts as of 
and for the year ended December 31, 2020. The effectiveness of Magic Software Japan K.K.’s internal control over financial reporting was audited by 
other auditors whose report has been furnished to us, and our opinion, insofar as it relates to the effectiveness of Magic Software Japan K.K.’s internal 
control over financial reporting, is based solely on the report of the other auditors.

As  indicated  in  the  accompanying  Management's  Report  on  Internal  Control  Over  Financial  Reporting,  management’s  assessment  of  and 
conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of the business of Aptonet Inc., Mobisoft 
Ltd. and Stockell Information Systems, Inc., that were acquired during 2020 and included in the 2020 consolidated financial statements of the Company 
and constituted 3% and 1% of total and net assets, respectively as of December 31, 2020 and 5% and 10% of revenues and net income, respectively, for 
the year then ended. Our audit of internal control over financial reporting of the Company also did not include an evaluation of the internal control over 
financial reporting of the business of Aptonet Inc., Mobisoft Ltd. and Stockell Information Systems, Inc.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the 
consolidated balance sheets of the Company as of December 31, 2020 and 2019, the related consolidated statements of income, comprehensive income, 
changes in shareholders’ equity and cash flows for each of the three years in the period ended December 31, 2020 and the related notes and our report 
dated May 13, 2021 expressed an unqualified opinion thereon based on our audit and the report of the other auditors.

Basis for Opinion

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting,  and  for  its  assessment  of  the 
effectiveness of internal control over financial reporting included in the accompanying Management’s Annual Report on Internal Control over Financial 
Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public 
accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

F-4

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain 

reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.

Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness  exists, 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we 
considered necessary in the circumstances. We believe that our audit and the report of other auditors provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s 
internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures 
of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable 
assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition, use,  or  disposition  of  the  company’s  assets  that  could  have  a  material 
effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,  projections  of  any 
evaluation of effectiveness to future  periods are subject to  the risk that controls may become inadequate because of changes in conditions, or that  the 
degree of compliance with the policies or procedures may deteriorate.

/s/ Kost Forer Gabbay & Kasierer
KOST FORER GABBAY & KASIERER

A Member of Ernst & Young Global

Tel-Aviv, Israel
May 13, 2021

F-5

MAGIC SOFTWARE ENTERPRISES LTD.

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands

ASSETS

CURRENT ASSETS:

Cash and cash equivalents
Short-term bank deposits
Marketable securities
Trade receivables (net of allowance of $ 3,967 and $ 3,810 at December 31, 2020 and 2019, respectively)
Other accounts receivable and prepaid expenses

Total current assets

LONG-TERM ASSETS:
Severance pay fund
Deferred tax asset
Operating lease right-of-use assets
Other long-term receivables

PROPERTY AND EQUIPMENT, NET

INTANGIBLE ASSETS, NET

GOODWILL

Total long-term assets

Total assets

The accompanying notes are an integral part of the consolidated financial statements.

F-6

December 31,

2020

2019

$

$

88,127
289
1,238
111,059
10,513

81,915
6,996
6,600
96,694
12,845

211,226

205,050

4,673
6,397
24,509
5,507

5,988

53,404

4,013
2,188
14,956
5,879

3,649

51,128

135,682

117,743

236,160

199,556

$

447,386

$

404,606

MAGIC SOFTWARE ENTERPRISES LTD.

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands (except share data)

LIABILITIES AND EQUITY

CURRENT LIABILITIES:

Short term debt
Trade payables
Accrued expenses and other accounts payable
Current maturities of operating lease liabilities
Liabilities due to acquisition activities
Deferred revenues and customer advances

Total current liabilities

LONG TERM LIABILITIES:
Long-term debt
Long-term operating lease liabilities
Long-term liabilities due to acquisition activities
Deferred tax liability
Accrued severance pay

Total long term liabilities

COMMITMENTS AND CONTINGENCIES, see Note 16

REDEEMABLE NON-CONTROLLING INTEREST

EQUITY:

Magic Software Enterprises equity:
Share capital:

Ordinary shares of NIS 0.1 par value - Authorized: 50,000,000 shares at December 31, 2020 and 2019; Issued 

and Outstanding: 49,035,055 and 48,939,538 shares at December 31, 2020 and 2019, respectively

Additional paid-in capital
Accumulated other comprehensive income (loss)
Retained earnings

Total equity attributable to Magic Software Enterprises shareholders
Non-controlling interests

Total equity

Total liabilities, redeemable non-controlling interest and equity

The accompanying notes are an integral part of the consolidated financial statements.

F-7

$

December 31,

2020

2019

$

11,529
14,250
41,846
3,413
4,998
8,793

84,829

13,352
21,109
10,926
17,639
5,545

68,571

7,079
10,990
32,619
3,833
3,638
8,724

66,883

15,540
11,119
8,613
11,069
4,770

51,111

24,980

21,915

1,164
211,713
7,835
39,720

260,432
8,574

1,161
218,647
(324)
28,354

247,838
16,859

269,006

264,697

$

447,386

$

404,606

CONSOLIDATED STATEMENTS OF INCOME
U.S. dollars in thousands (except per share data)

Revenues:
Software
Maintenance and technical support
Consulting services

Total revenues

Cost of revenues:

Software
Maintenance and technical support
Consulting services

Total cost of revenues

Gross profit

Operating costs and expenses:

Research and development, net
Selling and marketing
General and administrative
Change in valuation of contingent consideration related to acquisitions

Total operating costs and expenses

Operating income
Financial income (expenses), net
Increase in valuation of consideration related to acquisitions

Income before taxes on income
Taxes on income

Net income
Net income attributable to redeemable non-controlling interests
Net income attributable to non-controlling interests

Net income attributable to Magic Software Enterprises shareholders

Net earnings per share attributable to Magic Software Enterprises’ shareholders:
Basic and Diluted earnings per share

The accompanying notes are an integral part of the consolidated financial statements.

F-8

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

$

$

24,272
33,181
313,741

$

28,084
30,996
266,550

25,454
30,951
227,970

371,194

325,630

284,375

10,487
3,598
247,517

10,220
4,167
209,114

9,960
4,120
181,477

261,602

223,501

195,557

109,592

102,129

88,818

8,789
31,160
27,967
1,088

69,004

40,588
(917)
(2,268)

37,403
7,286

30,117
2,526
2,405

8,239
30,454
29,529
255

68,477

33,652
(1,169)
(11)

32,472
6,874

25,598
3,111
2,221

5,696
27,197
24,265
(38)

57,120

31,698
153
(4)

31,847
7,071

24,776
3,383
1,510

$

$

25,186

$

20,266

$

19,883

0.49

$

0.26

$

0.39

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
U.S. dollars in thousands 

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

Net income

$

30,117

$

25,598

$

24,776

Other comprehensive income (loss), net of tax
Foreign currency translation adjustments, net
Unrealized gains (losses) from available-for-sale securities

Total other comprehensive income (loss), net of tax

Total comprehensive income

Comprehensive income attributable to redeemable non-controlling interests
Comprehensive income attributable to non-controlling interests

10,275
(1)

10,274

40,391

4,374
2,672

8,125
95

8,220

(8,217)
(36)

(8,253)

33,818

16,523

5,106
2,645

1,649
1,200

Comprehensive income attributable to Magic Software Enterprises’ shareholders

$

33,345

$

26,067

$

13,674

The accompanying notes are an integral part of the consolidated financial statements.

F-9

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
U.S. dollars in thousands (except share data)

MAGIC SOFTWARE ENTERPRISES LTD.

Attributable to the Company’s shareholders

Number of
Shares

Share 
capital

Additional
paid-in
capital

Accumulated
other
comprehensive
income (loss)

Retained
earnings

Non-
controlling
interests

Total 
equity

Balance as of January 1, 2018

Issue of share capital, net of issuance costs of $ 400
Exercise of stock options
Stock-based compensation
Increase in value of put options of redeemable non-controlling 

44,488,578
4,268,293
104,167
-

1,040
117
2
-

183,445
34,452
309
194

interests

Dividend
Other comprehensive loss
Net income

-
-
-
-

-
-
-
-

-
-
-
-

Balance as of December 31, 2018

Exercise of stock options
Stock-based compensation
Acquisition of redeemable non-controlling interests
Increase in value of put options of redeemable non-controlling 

48,861,038
78,500
-
-

1,159
2
-
-

218,400
173
74
-

interests

Acquisition of non-controlling interests
Redeemable non-controlling interests reclassification to non-

controlling interests

Dividend
Other comprehensive income
Net income

Balance as of December 31, 2019

Exercise of stock options
Acquisition of redeemable non-controlling interests
Increase in value of put options of redeemable non-controlling 

interests

Acquisition of non-controlling interests
Non-controlling interests reclassification to Redeemable non-

controlling interests

Dividend
Other comprehensive income
Net income

-
-

-
-
-
-

-
-

-
-
-
-

48,939,538
95,517

1,161
3

-
-

-
-
-
-

218,647
253
(5,972)

(1,215)

83
-
-
-

-
-
(6,208)
-

(6,125)
-
-
-

25,713
-
-
-

(1,726)
(13,348)
-
19,883

30,522
-
-
(911)

3,282
-
-
-

213,563
34,569
311
194

-
(69)
(310)
1,510

(1,726)
(13,417)
(6,518)
21,393

4,413
-
-
-

248,369
175
74
(911)

-
-

(6,560)
-

-
359

(6,560)
359

-
-
5,801
-

-
(14,963)
-
20,266

9,899
(457)
424
2,221

9,899
(15,420)
6,225
22,487

(324)

28,354

16,859

(1,317)

(3,409)

264,697
256
(5,972)

(1,317)
(4,624)

8,159

(12,503)

25,186

(6,617)
(931)
267
2,405

(6,617)
(13,434)
8,426
27,591

Balance as of December 31, 2020

49,035,055

1,164

211,713

7,835

39,720

8,574

269,006

The accompanying notes are an integral part of the consolidated financial statements.

F-10

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Stock-based compensation
Change in deferred taxes, net
Amortization of marketable securities premium and accretion of discount

Net change in operating assets and liabilities:

Trade receivables, net
Other long-term and short-term accounts receivable and prepaid expenses
Trade payables
Exchange rate of loans
Accrued expenses and other accounts payable
Deferred revenues

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

$

30,117

$

25,598

$

24,776

13,939
-
(1,650)
(70)

(3,939)
3,399
1,899
1,362
8,175
(936)

14,025
74
(1,893)
117

6,550
9,594
(5,273)
1,895
(7,673)
2,934

12,564
194
526
189

(11,367)
(4,364)
2,203
(2,099)
1,802
(374)

Net cash provided by operating activities

52,296

45,948

24,050

The accompanying notes are an integral part of the consolidated financial statements.

F-11

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands

Cash flows from investing activities:

Capitalized software development costs
Purchase of property and equipment
Cash paid in conjunction with acquisitions, net of acquired cash
Proceeds from maturity and sale of marketable securities
Investment in long-term bank deposits
Proceeds from (Investment in) short-term bank deposits

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from exercise of options by employees
Issuance of ordinary shares, net
Dividend paid
Dividend paid to non-controlling interests
Dividend paid to redeemable non-controlling interests
Short-term credit, net
Purchase of redeemable non-controlling interest
Payments of deferred and contingent consideration related to acquisitions
Short-term and long-term loans received
Repayment of short-term and long-term loans

Net cash provided by (used in) financing activities

Effect of exchange rate changes on cash and cash equivalents

Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

(3,302)
(2,772)
(16,534)
5,429
-
7,575

(4,143)
(1,379)
(22,603)
3,356
(714)
10,043

(3,666)
(863)
(1,218)
4,000
(932)
(16,875)

(9,604)

(15,440)

(19,554)

256
-
(12,503)
(931)
(4,174)
-
(18,016)
(4,596)
9,686
(9,369)

69
104
(14,963)
(457)
(3,395)
-
(5,592)
-
878
(13,624)

(39,647)

(36,980)

3,167

6,212
81,915

1,261

(5,211)
87,126

311
34,569
(13,543)
(69)
(2,671)
(437)
-
(3,126)
26
(6,634)

8,426

(1,872)

11,050
76,076

Cash and cash equivalents at end of the year

$

88,127

$

81,915

$

87,126

The accompanying notes are an integral part of the consolidated financial statements.

F-12

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands

Supplementary information on investing and financing activities not involving cash flows:

Non-cash activities:

Deferred acquisition payment

Contingent acquisition consideration

Operating lease, right of use assets

Supplemental disclosure of cash flow activities:

Cash paid (received), net during the year for:

Income taxes

Interest

The accompanying notes are an integral part of the consolidated financial statements.

F-13

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

$

$

$

$

$

2,892

2,222

1,652

7,835

371

$

$

$

$

$

$

$

11,209

5,851

5,949

-

-

6,736

$

5,419

(152) $

312

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 1:- GENERAL

MAGIC SOFTWARE ENTERPRISES LTD.

MAGIC SOFTWARE ENTERPRISES LTD., an Israeli company (“the Group” or “the Company”), is a global provider of: (i) proprietary 
application development and business process integration platforms that accelerate the planning, development, deployment and integration 
of  on-premise,  mobile  and  cloud  business  applications  (“the  Magic  Technology”);  (ii)  selected  packaged  vertical  software  solutions;  and 
(iii) a vendor of software services and IT outsourcing software services.

Magic  Technology  enables  enterprises  to  accelerate  the  process  of  delivering  business  solutions  that  meet  current  and  future  needs  and 
allow customers to dramatically improve their business performance and return on investment. To complement its software products and to 
increase its traction with customers, the Group also offers a complete portfolio of software services in the areas of infrastructure design and 
delivery,  application  development,  technology  planning  and  implementation  services,  communications  services  and  solutions,  and 
supplemental  IT  professional  outsourcing  services.  The  Company  reports  its  results  on  the  basis  of  two  reportable  business  segments: 
software services (which include proprietary and non-proprietary software solutions, maintenance and support and related services) and IT 
professional services (see Note 18 for further details).

The Company’s principal markets are the United States, Israel, Europe and Japan (see Note 18).

For information about the Company’s holdings in subsidiaries and affiliates, see Appendix to the consolidated financial statements.

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  United  States  Generally  Accepted  Accounting  Principles 
(“U.S. GAAP”), applied on a consistent basis, as follows, unless otherwise stated:

Use of estimates

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates, judgments 
and  assumptions.  The  Company’s  management  believes  that  the  estimates,  judgments  and  assumptions  used  are  reasonable  based  upon 
information available at the time they are made. These estimates, judgments and assumptions can affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements, and the reported amounts of revenue and 
expenses during the reporting period. Actual results could differ from those estimates.

Financial statements in United States dollars

A substantial portion of the revenues and expenses of the Company and of certain subsidiaries is generated in U.S. dollars (“dollar”). The 
Company’s management believes that the dollar is the currency of the primary economic environment in which the Company and certain 
subsidiaries operate. Thus, the functional and reporting currency of the Company and certain subsidiaries is the dollar.

F-14

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

Accordingly, monetary accounts maintained in currencies other than the dollar are remeasured into dollars in accordance with the Financial 
Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 830, “Foreign Currency Matters”. All transaction gains 
and losses of the remeasurement of monetary balance sheet items are reflected in the statements of income as financial income or expenses, 
as appropriate. Monetary accounts and transactions maintained in dollars are presented at their original amounts.

For those foreign subsidiaries whose functional currency is not the dollar, all balance sheet amounts have been translated using the exchange 
rates  in  effect  at  each  balance  sheet  date.  Statement  of  income  amounts  have  been  translated  using  the  average  exchange  rate  prevailing 
during each year. Such translation adjustments are reported as a component of accumulated other comprehensive income (loss) in equity.

Principles of consolidation

The consolidated financial statements include the accounts of the Company and its majority-owned subsidiaries. Intercompany balances and 
transactions, including profit from intercompany sales not yet realized outside the Group, have been eliminated upon consolidation.

Changes  in  the  Company’s  ownership  interest  in  a  subsidiary  with  no  change  of  control  are  treated  as  equity  transactions,  with  any 
difference between the amount of consideration paid and the change in the carrying amount of the non-controlling interest, recognized in 
equity.

Non-controlling interests of subsidiaries represent the non-controlling shareholders’ share of the total comprehensive income (loss) of the 
subsidiaries and fair value of the net assets upon the acquisition of the subsidiaries. The non-controlling interests are presented in equity 
separately  from  the  equity  attributable  to  the  equity  holders  of  the  Company.  Redeemable  non-controlling  interests  are  classified  as 
mezzanine equity, separate from permanent equity, on the consolidated balance sheets and measured at each reporting period at the higher 
of their redemption amount or the non-controlling interest book value, in accordance with the requirements of ASC 810 “Consolidation” and 
ASC 480-10-S99-3A, “Distinguishing Liabilities from Equity”.

The following table provides a reconciliation of the redeemable non-controlling interests for the year ended December 31, 2020:

January 1, 2020
Net income attributable to redeemable non-controlling interest
Increase in value of put options of redeemable non-controlling interests
Dividend declared to redeemable non-controlling interest
Acquisition of redeemable non-controlling interests
Increase in redeemable non-controlling interest as part of acquisitions
Foreign currency translation adjustments
Non-controlling interest reclassification to redeemable non-controlling interest

December 31, 2020

F-15

$

21,915
2,526
1,317
(4,391)
(9,089)
4,237
1,848
6,617

$

24,980

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Cash and cash equivalents

MAGIC SOFTWARE ENTERPRISES LTD.

Cash  and  cash  equivalents  are  short-term  highly  liquid  investments  that  are  readily  convertible  to  cash  with  original  maturities  of  three 
months or less, at acquisition.

Cash and cash equivalents include amounts held primarily in NIS, dollar, Euro, Japanese Yen and British Pound.

Short-term deposits and restricted deposits

Short-term deposits include deposits with original maturities of more than three months and less than one year. Such deposits are presented 
at  cost  (including  accrued  interest)  which  approximates  their  fair  value.  Restricted  deposits  are  used  to  secure  certain  of  the  Group’s 
ongoing projects and are classified under other long-term receivables.

Marketable securities

The Company accounts for all its investments in marketable securities in accordance with ASC No. 320, “Investments – Debt and Equity 
Securities”. The Company classifies all of its marketable securities as available for sale and held for trading. Available for sale securities are 
carried at fair value, with the unrealized gains and losses, net of tax, reported in “accumulated other comprehensive income (loss)” in equity. 
Realized  gains  and  losses  on  sale  of  investments  are  included  in  “financial  income  (expense),  net”  and  are  derived  using  the  specific 
identification method for determining the cost of securities.

The amortized cost  of debt securities is adjusted for amortization of premiums and accretion of discounts to maturity. Such amortization 
together with interest on securities is included in “financial expense (income), net”.

The Company assessed AFS debt securities with an amortized cost basis in excess of estimated fair value to determine what amount of that 
difference, if any, is caused by expected credit losses in accordance with ASC 326. Allowance for credit losses on AFS debt securities are 
recognized as a charge of credit loss expenses (income), net, on the consolidated statements of income, and any remaining unrealized losses, 
net of taxes, are included in accumulated other comprehensive income (loss) in stockholders' equity.

The Company did not record credit loss allowance on its marketable securities during the years ended December 31, 2020.

The Company classifies its marketable debt securities as either short-term or long-term based on each instrument’s underlying contractual 
maturity date and the Company’s expectations of sales and redemptions in the following year.

Held for trading securities are measured at fair value through profit or loss.

Trade receivables

Trade receivables are stated net of credit losses allowance. The Company is exposed to credit losses primarily through sales. The allowance 
against  gross  trade  receivables  reflects  the  current  expected  credit  loss  inherent  in  the  receivables  portfolio  determined  based  on  the 
Company’s methodology. The Company’s methodology is based on historical collection experience, customer creditworthiness, current and 
future  economic  condition  and  market  condition.  Additionally,  specific  allowance  amounts  are  established  to  record  the  appropriate 
provision for customers that have a higher probability of default. The Company also considered the current and expected future economic 
and  market  conditions  surrounding  the  COVID-19  pandemic  and  determined  that  the  estimate  of  credit  losses  was  not  significantly 
impacted. Trade receivables are written off after all reasonable means to collect the full amount have been exhausted.

F-16

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Property and equipment, net

MAGIC SOFTWARE ENTERPRISES LTD.

Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated by the straight-line method over the 
estimated useful lives of the assets, at the following annual rates:

Computers and peripheral equipment
Office furniture and equipment
Motor vehicles
Software

Years

3 - 5
7 - 15 (mainly 7)
7
3 – 5 (mainly 5)

Leasehold improvements are amortized using the straight-line method over the term of the lease (including option terms that are deemed to 
be reasonably assured) or the estimated useful life of the improvements, whichever is shorter.

Business combinations

The  Company  accounts  for  business  combinations  under  ASC  805,  “Business  Combinations”.  ASC  805  requires  recognition  of  assets 
acquired,  liabilities assumed, contingent  consideration,  non-controlling interest  and  redeemable non-controlling interest in the acquiree at 
the  acquisition  date,  to  be  measured  at  their  fair  values  as  of  that  date.  As  required  by  ASC  820,  “Fair  Value  Measurements  and 
Disclosures” the Company applies assumptions, judgments and estimates that marketplace participants would consider in determining the 
fair  value  of  assets  acquired,  liabilities  assumed,  non-controlling  interest  and  redeemable  non-controlling  interest  in  the  acquiree  at  the 
acquisition  date.  Any  excess  of  the  fair  value  of  net  assets  acquired  over  purchase  price  and  any  subsequent  changes  in  estimated 
contingencies are to be recorded in earnings. Acquisition related costs are expensed to the statements of income in the period incurred. The 
cumulative impact of measurement period adjustments, including the impact to prior periods, is recognized in the reporting period in which 
the adjustment is identified.

During the years ended December 31, 2018, 2019 and 2020 the Company recorded income of $ 34, and expenses of $ 266 and $ 3,356, with 
respect to changes in the fair value of contingent consideration liability, respectively.

F-17

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Research and development costs

MAGIC SOFTWARE ENTERPRISES LTD.

Research  and  development  costs  incurred  in  the  process  of  software  development  before  establishment  of  technological  feasibility  are 
charged to expenses as incurred. Costs incurred subsequent to the establishment of technological feasibility are capitalized according to the 
principles set forth in ASC 985-20, “Costs of Software to be Sold, Leased or Marketed”.

The Company and its subsidiaries establish technological feasibility upon completion of a detailed program design or working model.

ASC 985-20-35 requires that a product be amortized when the product is available for general release to customers. The Company considers 
a  product  to  be  available  for  general  release  to  customers  when  the  Company  completes  its  internal  validation  of  the  product  that  is 
necessary to establish that the product meets its design specifications including functions, features, and technical performance requirements. 
Internal validation includes the completion of coding, documentation and testing that ensure bugs are reduced to a minimum. The internal 
validation of the  product takes place  a  few  weeks  before  the  product  is  made  available  to  the  market.  In  certain  instances,  the  Company 
enters into a short pre-release stage, during which the product is made available to a selected number of customers as a beta program for 
their  own  review  and  familiarization.  Subsequently,  the  release  is  made  generally  available  to  customers  from  the  Company’s  download 
area.  Once  a  product  is  considered  available  for  general  release  to  customers, the  capitalization  of  costs  ceases  and  amortization  of  such 
costs to “Cost of revenues” begins.

Capitalized  software  costs  are  amortized  on  a  product  by  product  basis  by  the  straight-line  method  over  the  estimated  useful  life  of  the 
software  product  (approximately  5  years,  due  to  their  high  rates  of  acceptance,  the  continued  reliance  on  these  products  by  existing 
customers,  and  the  demand  for  such  products  from  prospective  customers,  all  of  which  validate  the  Company’s  expectations)  which 
provides greater amortization expense compared to the revenue-curve method.

The  Company  assesses  the  recoverability  of  these  intangible  assets  on  a  regular  basis  by  assessing  the  net  realizable  value  of  these 
intangible assets based on the estimated future gross revenues from each product reduced by the estimated future costs of completing and 
disposing  of  it,  including  the  estimated  costs  of  performing  maintenance  and  customer  support  over  its  remaining  economical  useful  life 
using internally generated projections of future revenues generated by the products, cost of completion of products and cost of delivery to 
customers over its remaining economical useful life. During the years ended December 31, 2018, 2019 and 2020, no such unrecoverable 
amounts were identified.

Research and development costs incurred in the process of developing product enhancements are generally charged to expenses as incurred.

F-18

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Leases

MAGIC SOFTWARE ENTERPRISES LTD.

The  Company  determines  if  an  arrangement  is  a  lease  at  inception.  The  Company’s  assessment  is  based  on:  (1)  whether  the  contract 
involves the use of an identified asset, (2) whether the Company obtains the right to substantially all of the economic benefits from the use 
of the asset throughout the period of use, and (3) whether the Company has the right to direct the use of the asset.

Leases are classified as either finance leases or operating leases. A lease is classified as a finance lease if any one of the following criteria 
are met: the lease transfers ownership of the asset by the end of the lease term, the lease contains an option to purchase the asset that is 
reasonably certain to be exercised, the lease term is for a major part of the remaining useful life of the asset, the present value of the lease 
payments equals or exceeds substantially all of the fair value of the asset, or the underlying asset is of such a specialized nature that it is 
expected to have no alternative use to the lessor at the end of lease term. A lease is classified as an operating lease if it does not meet any 
one of these criteria. Since all of the Company’s lease contracts do not meet any one of the criteria above, the Company concluded that all 
of its lease contracts should be classified as operating leases.

ROU assets and liabilities are recognized on the commencement date based on the present value of remaining lease payments over the lease 
term. For this purpose, the Company considers only payments that are fixed and determinable at the time of commencement. As most of the 
Company’s  leases  do  not  provide  an  implicit  rate,  the  Company  uses  its  incremental  borrowing  rate  (“IBR”)  based  on  the  information 
available on the commencement date in determining the present value of lease payments. The Company’s IBR is estimated to approximate 
the  interest  rate  for  collateralized  borrowing  with  similar  terms  and  payments  and  in  economic  environments  where  the  leased  asset  is 
located.  Certain  leases  include  options  to  extend  or  terminate  the  lease.  The  ROU  asset  also  includes  any  lease  payments  made  prior  to 
commencement and is recorded net of any lease incentives received. Moreover, the ROU asset may also include initial direct costs, which 
are  incremental  costs  of  a  lease  that would  not have  been  incurred  if  the lease  had  not been obtained.  The  Company uses the  long-lived 
assets impairment guidance in Accounting Standards Codification (“ASC”) Subtopic 360-10, “Property, Plant, and Equipment - Overall,” to 
determine whether a right-of-use asset is impaired, and if so, the amount of the impairment loss to recognize. An option to extend the lease 
is considered in connection with determining the ROU asset and lease liability when it is reasonably certain that the Company will exercise 
that option. An option to terminate is considered unless it is reasonably certain that the Company will not exercise the option.

Offices

The Company leases space for offices in various locations worldwide under operating leases. These contracts are considered as operating 
leases presented in ROU assets.

F-19

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Motor vehicles

MAGIC SOFTWARE ENTERPRISES LTD.

The Company leases motor vehicles. Each leasing contract is generally valid for a term of three years. These contracts are considered as 
operating leases presented in ROU assets.

For the vast majority of the Company’s motor vehicle lease agreements, the lease payments include inconsequential non-lease payments, 
such as license and registration fees, insurance and maintenance. As a result, the Company elected to not separate non-lease components 
from lease components, and instead, to account for each separate lease component and the non-lease component associated with that lease 
component as a single lease component.

Impairment of long-lived assets, right of use assets and intangible assets subject to amortization

The Company’s  long-lived assets  (assets group)  to  be  held  or  used,  including  right  of  use assets  and intangible  assets  that  are subject  to 
amortization, are reviewed for impairment in accordance with ASC 360, “Property, Plant and Equipment” whenever events or changes in 
circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured 
by a comparison of the carrying amount of an asset to the future undiscounted cash flows expected to be generated by the assets. If such 
assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets 
exceeds the fair value of the assets.

As  required  by  ASC  820,  “Fair  Value  Measurements  and  Disclosures”  the  Company  applies  assumptions,  judgments  and  estimates  that 
marketplace participants would consider in determining the fair value of long-lived assets (or asset groups).

During the years ended December 31, 2018, 2019 and 2020, no impairment losses have been identified.

Goodwill

Goodwill represents the excess of the purchase price in a business combination over the fair value of the net tangible and intangible assets 
acquired.  Under  ASC  350,  “Intangibles  -  Goodwill  and  Other”,  goodwill  is  subject  to  an  annual  impairment  test  or  more  frequently  if 
impairment indicators are present. Goodwill impairment is deemed to exist if the net book value of a reporting unit exceeds its estimated fair 
value. As of December 31, 2020, the Company operates in four reporting units within its operating segments.

Goodwill reflects the excess of the consideration paid or transferred plus the fair value of contingent consideration and any non-controlling 
interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired.

ASC  350  allows  an  entity  to  first  assess  qualitative  factors  to  determine  whether  it  is  necessary  to  perform  the  quantitative  goodwill 
impairment  test.  If  the  qualitative  assessment  does  not  result  in  a  more  likely  than  not  indication  of  impairment,  no  further  impairment 
testing is required. If the Company elects not to use this option, or if the Company determines that it is more likely than not that the fair 
value of a reporting unit is less than its carrying value, then the Company prepares a quantitative analysis to determine whether the carrying 
value of a reporting unit exceeds its estimated fair value

F-20

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

If the carrying value of a reporting unit exceeds its estimated fair value, the Company recognizes an impairment of goodwill for the amount 
of this excess, in accordance with the guidance in FASB Accounting Standards Update ("ASU") No. 2017-04, Intangibles - Goodwill and 
Other (Topic 350), Simplifying the Test for Goodwill Impairment, which the adopted as of January 1, 2020. Prior to the adoption of ASU 
2017-04, if the Company elected not to use the qualitative analysis the two-step impairment test was performed.

The Company determines the fair value of each reporting unit by using the income approach, which utilizes a discounted cash flow model, 
as it believes that this approach best approximates the reporting unit’s fair value. Judgments and assumptions related to revenue, operating 
income,  future  short-term  and  long-term  growth  rates,  weighted  average  cost  of  capital,  interest,  capital  expenditures,  cash  flows,  and 
market conditions are inherent in developing the discounted cash flow model. The Company considers historical rates and current market 
conditions when determining the discount and growth rates to use in its analyses. If these estimates or their related assumptions change in 
the future, the Company may be required to record impairment charges for its goodwill.

The  Company  performed  an  annual  impairment  test  as  of  December  31,  of  each  of  2018,  2019  and  2020  and  did  not  identify  any 
impairment losses (see Note 9).

Intangible assets

Intangible assets that are not considered to have an indefinite useful life are amortized over their economic useful life using a method of 
amortization that reflects the pattern in which the economic benefits of the intangible assets are consumed or otherwise used up. Acquired 
technology and non-compete agreements were amortized on a straight line basis and customer relationships and backlog were amortized on 
an accelerated method basis over a period between 1 - 15 years based on the intangible assets identified.

Revenue recognition

The  Company  implements  the  provisions  of  Accounting  Standards  Codification  (“ASC”)  Topic  606,  Revenue  from  Contracts  with 
Customers (“ASC 606”). See Note 19 for further disclosures required under ASC 606.

Revenues  are recognized  when  control of the  promised goods or services are  transferred to  the customers, in an amount  that  reflects  the 
consideration that the company expects to receive in exchange for those goods or services.

The Company determines revenue recognition through the following steps:

● identification of the contract with a customer;

● identification of the performance obligations in the contract;

● determination of the transaction price;

● allocation of the transaction price to the performance obligations in the contract; and

● recognition of revenue when, or as, the Company satisfies a performance obligation.

F-21

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The Company enters into contracts that can include various combinations of products, software and professional services, as detailed below, 
which are generally capable as being distinct from each other and accounted for as separate performance obligations.

The  Company  derives  its  revenues  from  licensing  the  rights  to  use  its  software  (proprietary  and  non-proprietary),  provision  of  related 
professional services, maintenance and technical support as well as from other software and IT professional services (either fixed price or 
based on time and materials). The Company sells its products primarily through direct sales force and indirectly through distributors and 
value added resellers.

Under ASC 606, an entity recognizes revenue when or as it satisfies a performance obligation by transferring software license or software 
related services to the customer, either at a point in time or over time. The company recognizes its revenues from software sales at a point in 
time upon delivery of its software license. The software license is considered a distinct performance obligation, as the customer can benefit 
from  the  software  on  its  own.  Revenues  from  contracts  that  involve  significant  customization  to  customer-specific  specifications  are 
performance obligations the Company generally accounts for as performance obligations satisfied over time. The underlying deliverable is 
owned  and  controlled  by  the  customer,  and  does  not  create  an  asset  with  an  alternative  use  to  the  Company.  The  Company  recognizes 
revenue  of  such  contracts  over  time  using  cost  inputs,  which  recognize  revenue  and  gross  profit  as  work  is  performed  based  on  a  ratio 
between  actual  costs  incurred  compared  to  the  total  estimated  costs  for  the  contract,  to  measure  progress  toward  completion  of  its 
performance obligations, which is similar to the method prior to the adoption of ASC 606. Provisions for estimated losses on uncompleted 
contracts are made in the period in which such losses are first determined, in the amount of the estimated loss for the entire contract. During 
the  years  ended  December  31,  2018,  2019  and  2020,  no  material  estimated  losses  were  identified.  In  addition,  the  Company  provides 
professional  services  that  do  not  involve  significant  customization  to  customer-specific  specifications.  For  contracts  that  do  not  involve 
significant customization to customer-specific specifications (typically staffing or consulting services) revenue is recognized as the services 
are performed, either on a straight-line basis or based on the hours of services that were provided to the customer, in accordance with the 
terms of the contracts. 

The Company’s revenues from post contract support are derived from annual maintenance contracts providing for unspecified upgrades for 
new versions and enhancements on a when-and-if-available basis for an annual fee. The right for an unspecified upgrade for new versions 
and  enhancements  on  a  when-and-if-available  basis  do  not  specify  the  features,  functionality  and  release  date  of  future  product 
enhancements for the customer to know what will be made available and the general timeframe in which it will be delivered. The Company 
considers the post contract support performance obligation as a distinct performance obligation that is satisfied over time, and recognized on 
a straight-line basis over the contractual period.

Revenue from professional services, both related to software and IT professional services businesses consists of either fixed price or time 
and  materials,  and  are  considered  performance  obligations  that  are  satisfied  over  time,  and  revenues  are  recognized  as  the  services  are 
provided.

The  transaction  price  is  allocated  to  the  separate  performance  obligations  on  a  relative  standalone  selling  price  basis.  Standalone  selling 
prices  of  software  licenses  are  estimated  using  the  residual  approach,  due  to  the  lack  of  selling  software  licenses  on  a  standalone  basis. 
Standalone  selling  prices  of  services  are  determined  by  considering  several  external  and  internal  factors  including,  but  not  limited  to, 
transactions where the specific performance obligation is sold separately.

F-22

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The Company generally does not grant a right of return to its customers. When a right of return exists, the Company defers revenue until the 
right of return expires, at which time revenue is recognized provided that all other revenue recognition criteria are met.

Revenue from third-party sales is recorded at a gross or net amount according to certain indicators. The application of these indicators for 
gross and net reporting of revenue depends on the relative facts and circumstances of each sale.

The  Company  pays  commissions  to  sales  and  marketing  and  certain  management  personnel  based  on  their  attainment  of  certain 
predetermined sales or profit goals. When sales commissions are considered incremental costs of obtaining a contract with a customer they 
are deferred and amortized on a systematic basis that is consistent with the transfer to the customer of the performance obligations to which 
the asset relates. The Company expenses sales commissions as they are incurred when the amortization period would have been less than 
one year. In addition, generally, sales commissions which are paid upon contract renewal are commensurate with the initial commissions as 
the renewal amounts are substantially identical to the initial commission costs. During the year ended December 31, 2020, no costs have 
been capitalized.

The Company does not assess whether a contract has a significant financing component if the expectation at contract inception is such that 
the period between payment by the customer and the transfer of the promised goods or services to the customer will be one year or less. 

Accrued severance pay and retirement plans

The Company’s and its Israeli subsidiaries’ obligation for severance pay with respect to their Israeli employees (for the period for which the 
employees were not included under Section 14 of the Severance Pay Law, 1963) is calculated pursuant to the Israeli Severance Pay Law 
based on the most recent salary of the employees multiplied by the number of years of employment as of the balance sheet date, and are 
presented on an undiscounted basis (referred to as the “Shut Down Method”). Employees are entitled to one month’s salary for each year of 
employment or a portion thereof. The Company’s obligation for all of its Israeli employees is fully provided for by monthly deposits with 
insurance policies and severance pay funds and by an accrual.

F-23

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The  carrying  value  of  deposited  funds  includes  profits  (losses)  accumulated  up  to  the  balance  sheet  date.  The  deposited  funds  may  be 
withdrawn only upon the fulfillment of the obligations pursuant to the Israeli Severance Pay Law or labor agreements and are recorded as an 
asset in the Company’s consolidated balance sheet.

The  Company  and  its  Israeli  subsidiaries’  agreements  with  most  of  their  Israeli  employees  are  in  accordance  with  Section  14  of  the 
Severance  Pay  Law,  1963,  mandating  that  upon  termination  of  such  employees’  employment,  all  the  amounts  accrued  in  their  insurance 
policies  shall  be  released  to  them  instead  of  severance  compensation.  Upon  release  of  deposited  amounts  to  the  employee,  no  additional 
liability  exists between  the  parties  regarding  the  matter  of  severance  pay and  no  additional  payments  are payable by the  Company  or  its 
subsidiaries to the employee. Further, the related obligation and amounts deposited on behalf of such obligation are not stated on the balance 
sheet, as the Company and its subsidiaries are legally released from their obligations to employees once the deposit amounts have been paid.

The  Group  has  a  number  of  savings  plans  in  the  United  States  that  qualify  under  Section  401(k)  of  the  Internal  Revenue  Code.  U.S. 
employees  may  contribute  up  to  100%  of  their  pretax  or  post-tax  salary,  but  not  more  than  statutory  limits.  Matching  contributions  are 
discretionary  and  if  made,  are  up  to  3%  of  the  participants  annual  contributions.   When  contributions  are  granted,  they  are  invested  in 
proportion to each participant’s voluntary contributions in the investment options provided under the plan.

Severance  expenses  for  the  years  ended  December  31,  2018,  2019  and  2020  amounted  to  approximately  $ 4,052,  $ 4,712  and  $ 5,344, 
respectively.

Advertising expenses

Advertising expenses are charged to selling and marketing expenses, as incurred. Advertising expenses for the years ended December 31, 
2018, 2019 and 2020 amounted to $ 304, $ 519 and $ 472, respectively.

Income taxes

The  Company  accounts  for  income  taxes  in  accordance  with  ASC  740,  “Income  Taxes”.  ASC  740  prescribes  the  use  of  the  “asset  and 
liability” method whereby deferred tax asset and liability account balances are determined based on differences between financial reporting 
and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are 
expected to reverse. The Company provides a valuation allowance, if necessary, to reduce deferred tax assets to their estimated realizable 
value. Deferred tax assets and liabilities are classified as non-current.

The  Company  utilizes  a  two-step  approach  for  recognizing  and  measuring  uncertain  tax  positions  accounted  for  in  accordance  with  an 
amendment of ASC 740 “Income Taxes.” Under the first step the Company evaluates a tax position taken or expected to be taken in a tax 
return by determining if the weight of available evidence indicates that it is more likely than not that, based on its technical merits, the tax 
position will be sustained on audit, including resolution of any related appeals or litigation processes.

F-24

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The second step is to measure the tax benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement with 
the tax authorities. The Company accrued interest and penalties related to unrecognized tax benefits in its provisions for income taxes.

Basic and diluted net earnings per share

Basic net earnings per share are computed based on the weighted average number of ordinary shares outstanding during each year. Diluted 
net earnings per share are computed based on the weighted average number of ordinary shares outstanding during each year, plus dilutive 
potential ordinary shares considered outstanding during the year, in accordance with ASC 260, “Earnings Per Share.”

No  portion  of  the  outstanding  stock  options  have  been  excluded  from  the  calculation  of  the  diluted  earnings  per  share  because  such 
securities are anti-dilutive.

Stock-based compensation

The Company accounts for stock-based compensation in accordance with ASC 718, “Compensation - Stock Compensation” which requires 
the measurement and recognition of compensation expense based on estimated fair values for all share-based payment awards made. ASC 
718 requires companies to estimate the fair value of equity-based payment awards on the date of grant using an option-pricing model. The 
value of the portion of the award that is ultimately expected to vest is recognized as an expense over the requisite service periods in the 
Company’s consolidated statement of income.

The Company recognizes compensation expenses for the value of its awards, which have graded vesting based on the accelerated method 
over the requisite service period of each of the awards, net of estimated forfeitures.

The  Company  uses  the  Binomial  option-pricing  model  (“the  Binomial  model”)  to  estimate  the  fair  value  for  any  options  granted.  The 
Binomial model takes into account variables such as volatility, dividend yield rate, and risk-free interest rate and also allows for the use of 
dynamic assumptions and considers the contractual term of the option, the probability that the option will be exercised prior to the end of its 
contractual life, and the probability of termination or retirement of the option holder in computing the value of the option.

F-25

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The  fair  value  of  each  option  granted  using  the  Binomial  model,  was  estimated  on  the  date  of  grant  with  the  following  assumptions: 
expected volatility was based upon actual historical stock price movements and was calculated as of the grant dates for different periods, 
since the Binomial model can be used for different expected volatilities for different periods. The risk-free interest rate was based on the 
yield from U.S. Treasury zero-coupon bonds with an equivalent term to the contractual term of the options. The expected term of options 
granted was derived from the output of the option valuation model and represented the period of time that options granted were expected to 
be outstanding. Estimated forfeitures were based on actual historical pre-vesting forfeitures. Since dividend payments are applied to reduce 
the exercise price of the option, the effect of the dividend protection was reflected by using an expected dividend assumption of zero.

For  awards  with  performance  conditions,  compensation  cost  is  recognized  over  the  requisite  service  period  if  it  is  ‘probable’  that  the 
performance conditions will be satisfied.

No grants were made to employees or directors in 2020.

During the years ended December 31, 2018, 2019, the Company recognized stock-based compensation expense related to employee stock 
options in the amount of $ 194 and $ 74, respectively, as follows:

Cost of revenues
Research and development, net
Selling and marketing
General and administrative

Total stock-based compensation expense

Concentrations of credit risk

Year ended December 31,

2019

2018

$

$

$

-
-
74
-

74

$

2
4
4
184

194

Financial instruments that potentially subject the Company to concentration of credit risk consist principally of cash and cash equivalents, 
short-term deposits, restricted cash, marketable securities, trade receivables and foreign currency derivative contracts.

F-26

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The Company’s cash and cash equivalents, short-term deposits and restricted cash are invested primarily in bank deposits with major banks 
worldwide, mainly in the United States and Israel, however, such cash and cash equivalents and short-term deposits in the United States 
may  be  in  excess  of  insured  limits  and  are  not  insured  in  other  jurisdictions.  The  Company  believes  that  since  these  deposits  may  be 
redeemed upon demand and since such institutions are of high rating they bear low risk.

The  Company’s  marketable  securities  include  investments  in  commercial  and  government  bonds  and  foreign  banks.  The  Company’s 
marketable  securities  are  considered  to  be  highly  liquid  and  have  a  high  credit  standing  (also  refer  to  Note  4).  In  addition,  management 
considered its portfolios in foreign banks to be well-diversified.

The Company’s trade receivables are derived from sales to customers located primarily in the United States, Israel, Europe and Japan. An 
allowance for credit losses is determined based on historical collection experience, customer creditworthiness, current and future economic 
condition and market condition. The expense related to credit losses for the years ended December 31, 2018, 2019 and 2020 was $ 1,070, $ 
958 and $ 1,242, respectively.

From time to time the Company enters into foreign exchange forward contracts and option contracts intended to protect against the changes 
in value of forecasted non-dollar currency cash flows related to salary and related expenses. These derivative instruments are designed to 
offset the Company’s non-dollar currency exposure.

Fair value measurements

The  Company  accounts  for  certain  assets  and  liabilities  at  fair  value  under  ASC  820,  “Fair  Value  Measurements  and  Disclosures”.  Fair 
value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between  market  participants.  As  such,  fair  value  is  a  market-based  measurement  that  should  be  determined  based  on  assumptions  that 
market participants would use in pricing an asset or a liability. As a basis for considering such assumptions, ASC 820 establishes a three-tier 
value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 1 -

Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets;

Level 2 -

Includes other inputs that are directly or indirectly observable in the marketplace, other than quoted prices included in Level 1, 
such as quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities 
in markets with insufficient volume or infrequent transactions, or other inputs that are observable (model-derived valuations in 
which significant inputs are observable), or can be derived principally from or corroborated by observable market data;

Level 3 -

Unobservable inputs which are supported by little or no market activity;

F-27

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when 
measuring fair value. The Company categorized each of its fair value measurements in one of these three levels of hierarchy. Assets and 
liabilities  measured  at  fair  value  on  a  recurring  basis  are  comprised  of  marketable  securities,  foreign  currency  forward  contracts  and 
contingent consideration of acquisitions (see Note 5).

The carrying amounts reported in the balance sheet for cash and cash equivalents, short term bank deposits, trade receivables, other accounts 
receivable, short-term bank credit, trade payables and other accounts payable approximate their fair values due to the short-term maturities 
of such instruments.

Comprehensive income (loss)

The  Company  accounts  for  comprehensive  income  (loss)  in  accordance  with  ASC  220,  “Comprehensive  Income.”  This  Statement 
establishes standards for the reporting and display of comprehensive income and its components in a full set of general purpose financial 
statements.  Comprehensive  income  (loss)  generally  represents  all  changes  in  equity  during  the  period  except  those  resulting  from 
investments by, or distributions to, shareholders. The Company determined that its items of other comprehensive income (loss) relate to gain 
and loss on foreign currency translation adjustments, unrealized gain and loss on derivative instruments designated as hedges and unrealized 
gain and loss on available-for-sale marketable securities. 

Recently adopted accounting pronouncement

On January 1, 2020, the Company adopted Accounting Standards Update No. 2016-13, Financial Instruments-Credit Losses (Topic 326): 
Measurement of Credit Losses on Financial Instruments, using the modified retrospective transition method. Upon adoption, the Company 
changed  its  impairment  model  to  utilize  a  forward-looking  current  expected  credit  losses  (CECL)  model  in  place  of  the  incurred  loss 
methodology  for  financial  instruments  measured  at  amortized  cost,  including  trade  receivables.  For  available-for-sale  (“AFS”)  debt 
securities  with  unrealized  losses,  the  standard  eliminates  the  concept  of  other-than-temporary  impairments  and  requires  allowances  to  be 
recorded instead of reducing the amortized cost of the investment. This standard limits the amount of credit losses to be recognized for AFS 
debt securities to the amount by which carrying value exceeds fair value and requires the reversal of previously recognized credit losses if 
fair  value  increases.  The  adoption  by  the  Company  of  the  new  guidance  did  not  have  a  material  impact  on  its  consolidated  financial 
statements.

In  January  2017,  the  FASB  issued  ASU  2017-04  (ASU  2017-04):  Intangibles-Goodwill and  Other  (Topic  350): Simplifying  the  Test  for 
Goodwill Impairment. ASU 2017-04 eliminates step two of the goodwill impairment test and specifies that goodwill impairment should be 
measured by comparing the fair value of a reporting unit with its carrying amount. Additionally, the amount of goodwill allocated to each 
reporting unit with a zero or negative carrying amount of net assets should be disclosed. ASU 2017-04 is effective for annual or interim 
goodwill impairment tests performed in fiscal years beginning after December 15, 2019, and early adoption is permitted. Adoption of this 
new guidance did not have a material impact on the Company’s consolidated financial statements.

F-28

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 3:- BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS

MAGIC SOFTWARE ENTERPRISES LTD.

a. On  May  7,  2020,  the  Company  acquired  Aptonet  Inc  (“Aptonet”),  a  U.S.-based  services  company,  specializes  in  IT  staffing  and 
recruiting, for a total consideration of $ 4,663, of which $ 3,663 was paid upon closing and the remaining $ 1,000 will be paid in two 
installments, 6 and 12 months following the closing date. Acquisition related costs were immaterial. Unaudited pro forma condensed 
results of operations for the years ended December 31, 2019 and 2020 were not presented, since the acquisition was not material. The 
acquisition was accounted for by the purchase method.

The results of operations were included in the consolidated financial statements of the Company commencing May 1, 2020.

The following table summarizes the estimated fair values of the assets acquired and liabilities at the date of acquisition:

Net assets, excluding cash acquired
Intangible assets, net
Goodwill
Total assets acquired net of acquired cash

$

$

529
1,556
1,785
3,870

The estimated fair values of the tangible and intangible assets are provisional and are based on information that was available as of the 
acquisition  date  to  estimate  the  fair  value  of  these  amounts.  The  Company’s  management  believes  the  information  provides  a 
reasonable basis for estimating the fair values of these amounts, but is waiting for additional information necessary to finalize those fair 
values. Therefore, provisional measurements of fair value reflected are subject to change. The Company expects to finalize the tangible 
and intangible assets valuation and complete the acquisition accounting as soon as practicable but no later than the measurement period.

b. On  September  2,  2020,  the  Company  acquired  Stockell  Information  Systems,  Inc  (“Stockell”),  a  U.S.-based  services  company, 
specializes in IT staffing and recruiting, for a total consideration of $ 7,714, of which $ 6,265 was paid upon closing and the remaining 
$ 1,449 will be paid 12 months following the closing date. Acquisition related costs were immaterial. Unaudited pro forma condensed 
results of operations for the years ended December 31, 2019 and 2020 were not presented, since the acquisition was not material. The 
acquisition was accounted for by the purchase method.

The results of operations were included in the consolidated financial statements of the Company commencing September 1, 2020.

The following table summarizes the estimated fair values of the assets acquired and liabilities at the date of acquisition:

Net assets, excluding cash acquired
Intangible assets, net
Goodwill
Total assets acquired net of acquired cash

$

$

1,051
2,616
4,047
7,714

The estimated fair values of the tangible and intangible assets are provisional and are based on information that was available as of the 
acquisition  date  to  estimate  the  fair  value  of  these  amounts.  The  Company’s  management  believes  the  information  provides  a 
reasonable basis for estimating the fair values of these amounts, but is waiting for additional information necessary to finalize those fair 
values. Therefore, provisional measurements of fair value reflected are subject to change. The Company expects to finalize the tangible 
and intangible assets valuation and complete the acquisition accounting as soon as practicable but no later than the measurement period.

c. During  2020  the  Company  acquired  two  companies  which  individually  and  in  the  aggregate,  were  not  material.  These  entities  were 
consolidated  into  the  Company’s  result  of  operations  since  their  respective  acquisition  dates.  The  total  consideration  paid  for  these 
companies was $ 11,340.

Net assets, excluding cash acquired
Intangible assets, net
Goodwill
Total assets acquired net of acquired cash

$

$

1,069
4,553
5,718
11,340

d. On June 30, 2019, the Company acquired NetEffects Inc (“NetEffects”), a U.S.-based services company, specializes in IT staffing and 
recruiting, for a total consideration of $ 12,500, of which $ 9,400 was paid upon closing and the remaining $ 3,100 will be paid in three 
installments, on the first, second and third closing date anniversary. During 2020, an amount of $ 1,550 was paid.

Acquisition related costs were immaterial. Unaudited pro forma condensed results of operations for the years ended December 31, 2018 
and 2019 were not presented, since the acquisition was not material. The acquisition was accounted for by the purchase method.

The results of operations were included in the consolidated financial statements of the Company commencing July 1, 2019.

F-29

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 3:- BUSINESS COMBINATION, SIGNIFICANT TRANSACTION AND SALE OF BUSINESS (Cont.)    

The following table summarizes the fair values of the assets acquired and liabilities at the date of acquisition:

MAGIC SOFTWARE ENTERPRISES LTD.

Net assets, excluding cash acquired
Intangible assets
Goodwill
Total assets acquired net of acquired cash

$

$

91
8,716
3,526
12,333

e.   On  April  1st,  2019  the  Company  acquired  PowWow  Inc  (“PowWow”),  creator  of  SmartUX™,  A  leading  Low-Code  Development 
Platform  for  Mobilizing  and  Modernizing  Enterprise  Apps,  for  a  total  consideration  of  $8.4  million,  out  of  which  $2  million  was 
contingent on future performance. During 2020, the Company reversed the entire contingent amount since PowWow will not be able to 
meet its revenue goals.

Acquisition related costs were immaterial. Unaudited pro forma condensed results of operations for the years ended December 31, 2018 
and 2019 were not presented, since the acquisition was not material. The acquisition was accounted for by the purchase method.

The results of operations were included in the consolidated financial statements of the Company commencing March 1, 2019.

The following table summarizes the estimated fair values of the assets acquired and liabilities at the date of acquisition

Net assets, excluding cash acquired
Intangible assets
Goodwill
Total assets acquired net of acquired cash

$

$

(1,557)
2,855
7,145
8,443

f. On  February  28,  2019,  the  Company  acquired  OnTarget  Group  Inc.  (“OnTarget”),  a  U.S.-based  services  company,  specializes  in 
outsourcing of software development services, for a total consideration of $ 12,456 of which $ 6,000 was paid upon closing and  the 
remaining amount constitutes a deferred payment depending on the future operating results achieved by OnTarget. Acquisition related 
costs were immaterial. Unaudited pro forma condensed results of operations for the years ended December 31, 2018 and 2019 were not 
presented, since the acquisition was not material.  The acquisition was accounted for by the purchase method.

The results of operations were included in the consolidated financial statements of the Company commencing March 1, 2019.

The following table summarizes the fair values of the assets acquired and liabilities at the date of acquisition:

Net assets, excluding cash acquired
Intangible assets
Goodwill
Total assets acquired net of acquired cash

$

$

(832)
4,908
8,380
12,456

g. On October 1, 2019 the Company acquired a 30% interest in its subsidiary Infinigy Solutions LLC (“Infinigy”), a U.S.-based services 
company  focused  on  expanding  the  development  and  implementation  of  technical  solutions  which  deliver  design-driven  turnkey 
solutions, combining Architecture and Engineering, or A&E design project management and general contracting competencies, across 
the  wireless  communications  industry,  for  a  total  cash  consideration  of  approximately  $  4,393,  which  was  paid  upon  closing. 
Subsequent to the share purchase the Company holds 100% of Infinigy.

F-30

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 4:- MARKETABLE SECURITIES

MAGIC SOFTWARE ENTERPRISES LTD.

The  Company  invests  in  marketable  debt  securities,  which  were  classified  at  fair  value  through  profit  or  loss  and  as  available-for-sale 
securities. The following is a summary of marketable securities:

a. Composition:

Fair value through profit or loss (1)
Available-for-sale- Corporate bonds

(1) The Company recognized trading gains in the amount of $ 126 during the year ended December 31, 2020.

The following is the change in the other comprehensive income of available-for-sale securities

Other comprehensive income from available-for-sale securities as of January 1, 2019
Unrealized losses from available-for-sale securities
Other comprehensive loss from available-for-sale securities as of December 31, 2019
Unrealized gain from available-for-sale securities
Other comprehensive income from available-for-sale securities as of December 31, 2020

NOTE 5:- FAIR VALUE MEASUREMENTS

December 31,

2020

2019

$

$

$

1,238
-

1,112
5,488

1,238

$

6,600

Other 
comprehensive 
income (loss)

$

$

$

(94)
95
1
(1)
-

In  accordance  with  ASC  820,  the  Company  measures  its  investment  in  marketable  securities  at  fair  value.  Generally  equity  funds  are 
classified within Level 1, this is because these assets are valued using quoted prices in active markets. Foreign currency derivative contracts, 
certain corporate bonds and convertible bonds are classified within Level 2 as the valuation inputs are based on quoted prices and market 
observable data of similar instruments.

Contingent consideration is classified within Level 3. The Company values the Level 3 contingent consideration using discounted cash flow 
of the expected future payments, whose inputs include interest rate.

F-31

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 5:- FAIR VALUE MEASUREMENTS (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The Company’s financial assets and liabilities measured at fair value on a recurring basis, consisted of the following types of instruments:

Assets:

Corporate bonds
Convertible bonds

Total financial assets

Liabilities:

Contingent consideration

Total financials liabilities

Assets:

Corporate bonds
Convertible bonds

Total financial assets

Liabilities:

Contingent consideration

Total financials liabilities

December 31, 2020
Fair value measurements using input type

Level 1

Level 2

Level 3

Total

-
-

-

-

-

$

$

$

$

$

-
1,238

1,238

$

-
-

-

-

-

$

$

11,206

11,206

$

$

$

$

-
1,238

1,238

11,206

11,206

December 31, 2019
Fair value measurements using input type

Level 1

Level 2

Level 3

Total

-
-

-

-

-

$

$

$

$

$

5,488
1,112

6,600

$

-
-

-

-

-

$

$

5,964

5,964

$

$

$

$

5,488
1,112

6,600

5,964

5,964

$

$

$

$

$

$

$

$

Fair value measurements using significant unobservable inputs (Level 3):

Opening balance
Increase in contingent consideration due to acquisitions
Payment of contingent consideration
Increase in fair value of contingent consideration
Decrease in fair value of contingent consideration
Amortization of interest and exchange rate

Closing balance

F-32

December 31,

2020

2019

$

$

5,964
2,222
(728)
3,812
(2,040)
2,014

414
5,851
(585)
255
-
29

$

10,561

$

5,964

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 6:- OTHER ACCOUNTS RECEIVABLE AND PREPAID EXPENSES

MAGIC SOFTWARE ENTERPRISES LTD.

Prepaid expenses
Government authorities
Related parties
Other

NOTE 7:- PROPERTY AND EQUIPMENT, NET

Cost:

Leasehold improvements
Computers and peripheral equipment
Office furniture and equipment
Motor vehicles
Software

Accumulated depreciation:

Leasehold improvements
Computers and peripheral equipment
Office furniture and equipment
Motor vehicles
Software

$

$

$

December 31,

2020

2019

$

3,581
3,005
615
3,312

4,467
5,052
183
3,143

10,513

$

12,845

December 31,

2020

2019

$

3,611
7,021
3,627
1,411
1,621

17,291

753
5,886
2,340
866
1,458

11,303

1,461
16,640
4,287
1,170
3,394

26,952

622
15,702
3,288
598
3,093

23,303

Depreciated cost

$

5,988

$

3,649

Depreciation expenses amounted to $ 1,175, $ 1,261 and $ 1,335 for the years ended December 31, 2018, 2019 and 2020, respectively.

F-33

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 8:-

INTANGIBLE ASSETS, NET

a.

Intangible assets:

MAGIC SOFTWARE ENTERPRISES LTD.

Original amounts:

Capitalized software costs
Customer relationships
Backlog and non-compete agreement
Acquired technology
Other

Accumulated amortization:

Capitalized software costs
Customer relationships
Backlog and non-compete agreement
Acquired technology
Other

Intangible assets, net

December 31,

2020

2019

$

$

86,240
78,750
2,712
18,052
616

82,878
70,032
2,712
15,867
-

186,370

171,489

74,841
46,621
2,712
8,720
72

70,326
40,550
2,712
6,773
-

132,966

120,361

$

53,404

$

51,128

b. Amortization  expenses  amounted  to  $ 11,389,  $ 12,764  and  $ 12,604  for  the  years  ended  December 31,  2018,  2019  and  2020, 

respectively.

c. The estimated future amortization expense of intangible assets as of December 31, 2020 is as follows:

2021
2022
2023
2024
2025
2026 and thereafter

$

12,224
9,866
8,287
6,852
5,156
11,019

$

53,404

F-34

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 9:- GOODWILL

MAGIC SOFTWARE ENTERPRISES LTD.

Changes  in  the  carrying  amount  of  goodwill  for  the  years  ended  December  31,  2019  and  2020  according  to  the  Company’s  reportable 
segments are as follows (see also Note 18):

As of January 1, 2019

Business combination
Measurement period adjustments
Foreign currency translation adjustments

As of December 31, 2019

Business combination
Measurement period adjustments
Foreign currency translation adjustments

As of December 31, 2020

IT 
professional
services

Software
services

Total

$

46,691

$

48,315

$

95,006

12,691
(785)
1,749

3,382
3,762
1,938

16,073
2,977
3,687

$

60,346

$

57,397

$

117,743

5,832
1,443
1,725

5,718
618
2,603

11,550
2,061
4,328

$

69,346

$

66,336

$

135,682

The Company performed annual impairment tests as of December 31, 2018, 2019 and 2020 and did not identify any impairment losses (see 
Note 2).

NOTE 10:- SHORT TERM DEBT

Short-term credit from banks
Short-term credit from banks
Current maturities of long-term loans from financial institutions 

Linkage
basis
USD
NIS

Interest
rate
%
U.S Prime -0.2
2.5%

and banks

NIS

Israeli Prime + 0.2 - 3.1%

December 31,

2020

2019

$

$

-
1,259

10,270
11,529

$

$

688
868

5,523
7,079

F-35

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 11:- ACCRUED EXPENSES AND OTHER ACCOUNTS PAYABLE

MAGIC SOFTWARE ENTERPRISES LTD.

Employees and payroll accruals
Accrued expenses
Government authorities
Other

NOTE 12:- LONG TERM DEBT

Loans from banks and other (1)
Other long term debt

Current maturities

December 31,

2020

2019

$

28,562
7,086
5,559
639

21,092
6,790
4,110
627

41,846

$

32,619

December 31,

2020

2019

23,534
88

23,622
(10,270)

$

$

20,951
112

21,063
(5,523)

13,352

$

15,540

$

$

$

$

$

Interest
rate
%
Israeli Prime + 0.2 – 5%

Linkage
basis

NIS

NIS

(1) On November 2016, the Company obtained a loan in the amount of $ 31,356 linked to the New Israel Shekel from an Israeli financial institution. The 
principal amount of the loan is payable in seven equal annual installments with the final payment due on November 2, 2023 and bears a fixed interest 
rate of 2.60% per annum, payable in two semi-annual payments.

Under  the  terms  of  the  loan  with  the  Israeli  financial  institution,  the  Company  has  undertaken  to  maintain  the  following  financial 
covenants, as they will be expressed in its consolidated financial statements, as described:

a. Total equity attributable to Magic Software Enterprises shareholders shall not be lower than $ 100,000 at all times;

b. The Company’s consolidated cash and cash equivalent and marketable securities available for sales shall not be less than $ 10,000;

c. The ratio of the Company’s consolidated total financial debts to consolidated total assets will not exceed 50%;

d. The  ratio  of  the  Company’s  total  financial  debts  less  cash,  short-term  deposits  and  short-term  marketable  securities  to  the  annual 

EBITDA will not exceed 3.25 to 1; and

e. The Company shall not create any pledge on all of its property and assets in favor of any third party without the financial institution’s 

consent.

As of December 31, 2020, the Company was in compliance with the financial covenants. 

F-36

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME

a.

Israeli taxation:

1. Corporate tax rate in Israel:

MAGIC SOFTWARE ENTERPRISES LTD.

The Israeli corporate income tax rate as of 2018 to 2020 and thereafter is 23%.

2. Tax benefits under the Israeli Law for the Encouragement of Capital Investments, 1959 (“the Law”):

Effective January 1, 2011, the Knesset enacted the Law for Economic Policy for 2011 and 2012 (Amended Legislation), and among 
other things, amended the Law, (“the Amendment”). According to the Amendment, a flat corporate tax rate of 16% was established for 
exporting  industrial  enterprises  (over  25%).  The  reduced  tax  rate  will  not  be  program  dependent  and  will  apply  to  the  “Preferred 
Enterprise’s” (as such term is defined in the Investment Law) entire “preferred income”.

The  Amendment  also  prescribes  that  any  dividends  distributed  to  individuals  or  foreign  residents  from  the  preferred  enterprise’s 
earnings as above will be subject to tax at a rate of 20%.

One of its Israeli subsidiaries have elected to apply the new incentives regime under the Amendment to their industrial activity in Israel, 
subject to meeting its requirements, starting in 2011.

New Amendment- Preferred Technology Enterprise

In  December  2016,  the  Israeli  Knesset  passed  Amendment  73  to  the  Investment  Law  which  included  a  number  of  changes  to  the 
Investments Law regimes. Certain changes were scheduled to come into effect beginning January 1, 2017, provided that regulations are 
promulgated by the Finance Ministry to implement the “Nexus Principles” based on OECD guidelines which were published as part of 
the Base Erosion and Profit Shifting (BEPS) project. The regulations were approved on May 1, 2017 and accordingly, these changes 
have come into effect. Applicable benefits under the new regime include:

Introduction of a benefit regime for “Preferred Technology Enterprises” granting a 12% tax rate in central Israel – on income deriving 
from  Intellectual  Property,  subject  to  a  number  of  conditions  being  fulfilled,  including  a  minimal  amount  or  ratio  of  annual  R&D 
expenditure  and  R&D  employees,  as  well  as  having  at  least  25%  of  annual  income  derived  from  exports.  A  Preferred  Technology 
Enterprise (“PTE”) is defined as an enterprise which meets the aforementioned conditions and for which total consolidated revenues of 
its parent company and all subsidiaries are less than NIS 10 billion.

F-37

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

A  12%  capital  gains  tax  rate on  the  sale  of  a  preferred  intangible  asset  to  a  foreign  affiliated  enterprise,  provided  that  the  asset was 
initially purchased from a foreign resident at an amount of NIS 200 million or more.

A  withholding  tax  rate  of  20%  for  dividends  paid  from  PTE  income  (with  an  exemption  from  such  withholding  tax  applying  to 
dividends paid to an Israeli company). Such rate may be reduced to 4% on dividends paid to a foreign resident company, subject  to 
certain conditions regarding percentage of foreign ownership of the distributing entity.

In  the  years  2018,  2019  and  2020,  part  of  the  Company’s  taxable  income  in  Israel  was  entitled  to  a  preferred  12%  tax  rate  in  the 
preferred technological enterprise track under Amendment 73 to the Investment Law.

In 2015, the Company transitioned to the preferred enterprise track entitling it to a preferred 16% tax rate under Amendment 73 to the 
Investment Law.

The Company has received final tax assessments through the year 2016. The Company subsidiaries have received final tax assessments 
(or assessments that are deemed final) through the tax year 2014.

Tax benefits under the Law for the Encouragement of Industry (Taxes), 1969:

The Company qualifies as an Industrial Company within the meaning of the Law for the Encouragement of Industry (Taxes), 1969 (the 
“Industrial Encouragement Law”). The Industrial Encouragement Law defines an “Industrial Company” as a company that is resident 
in Israel and that derives at least 90% of its income in any tax year, other than income from defense loans, capital gains, interest and 
dividends,  from  an  enterprise  whose  major  activity  in  a  given  tax  year  is  industrial  production.  Under  the  Industrial  Encouragement 
Law, the Company is entitled to amortization of the cost of purchased know-how and patents over an eight-year period for tax purposes 
as well as accelerated depreciation rates on equipment and buildings.

Eligibility for the benefits under the Industrial Encouragement Law is not subject to receipt of prior approval from any governmental 
authority.

F-38

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME (Cont.)

5. Foreign Exchange Regulations:

MAGIC SOFTWARE ENTERPRISES LTD.

Under  the  Foreign  Exchange  Regulations,  the  Company  and  one  of  its  Israeli  subsidiaries  calculate  their  tax  liability  in  U.S.  dollars 
according to certain orders. The tax liability, as calculated in U.S. dollars is translated into NIS according to the exchange rate as of 
December 31 of each year.

b. Non-Israeli subsidiaries:

Non-Israeli  subsidiaries  are  taxed  according  to  the  tax  laws  in  their  respective  domiciles  of  residence.  If  earnings  are  distributed  to 
Israel in the form of dividends or otherwise, the Company may be subject to additional Israeli income taxes (subject to an adjustment 
for foreign tax credits) and foreign withholding tax rates.

Neither Israeli income taxes, foreign withholding taxes nor deferred income taxes were provided in relation to undistributed earnings of 
the  non-Israeli  subsidiaries.  This  is  because  the  Company  intends  to  permanently  reinvest  undistributed  earnings  in  the  foreign 
subsidiaries in which those earnings arose. If these earnings were distributed in the form of dividends or otherwise, the Company would 
be subject to additional Israeli income taxes (subject to an adjustment for foreign tax credits) and non-Israeli withholding taxes.

The amount of the Company’s cash and cash equivalents that are currently held outside of Israel that would be subject to income taxes 
if distributed as dividends is $ 14,165. However, a determination of the amount of the unrecognized deferred tax liability for temporary 
difference related to those undistributed earnings of foreign subsidiaries is not practicable due to the complexity of the structure of our 
group of subsidiaries for tax purposes and the difficulty of projecting the amount of future tax liability.

F-39

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME (Cont.)

c. Net operating loss carryforwards:

MAGIC SOFTWARE ENTERPRISES LTD.

As  of  December  31,  2020,  three  Israeli  subsidiaries  of  the  Company  had  operating  loss  carryforwards  of  $ 12,280  (mainly  F.T.S 
Formula Telecom Solutions, Ltd. which accounts for $ 10,523), which can be carried forward to offset against taxable income in the 
future for an indefinite period.

One of the Company’s subsidiaries in England had estimated total available tax loss carryforwards of $ 4,072 as of December 31, 2020, 
which can be carried forward to offset against future taxable income.

One of the Company’s subsidiaries in U.S. had estimated total available tax loss carryforwards of $ 7,122 as of December 31, 2020, 
which can be carried forward to offset against future taxable income.

d.

Income before taxes on income:

Domestic
Foreign

e. Taxes on income:

Taxes on income (tax benefit) consist of the following:

Current:
Domestic
Foreign

Deferred taxes:
Domestic
Foreign

Taxes on income

F-40

$

$

$

Year ended December 31,
2019

2020

2018

25,423
11,980

$

17,806
14,666

$

25,839
6,008

37,403

$

32,472

$

31,847

Year ended December 31,
2019

2020

2018

$

7,867
1,069

$

7,266
1,636

8,936

(1,687)
37

(1,650)

8,902

(1,001)
(1,027)

(2,028)

5,186
1,359

6,545

81
445

526

$

7,286

$

6,874

$

7,071

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME (Cont.)

f. Deferred tax assets and liabilities:

MAGIC SOFTWARE ENTERPRISES LTD.

Deferred taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. Significant components of the Company and its subsidiaries deferred 
tax assets are as follows:

Net operating loss carryforwards
Allowances, reserves and intangible assets

Deferred tax assets before valuation allowance
Less - valuation allowance

Deferred tax assets, net

Long-term deferred tax assets
Long-term deferred tax liabilities

Net deferred tax liabilities

December 31,

2020

2019

$

5,557
6,228

11,785
(5,388)

4,529
1,584

6,113
(3,925)

6,397

$

2,188

December 31,

2020

2019

6,397
(17,639)

$

2,188
(11,069)

(11,242) $

(8,881)

$

$

$

$

Deferred  tax  liabilities  are  mainly  in  respect  of  certain  property  and  equipment,  acquired  intangible  assets  and  capitalized  software 
costs.

The Company has provided valuation allowances in respect of certain deferred tax assets resulting from operating losses carry forwards 
and other reserves and allowances due to uncertainty concerning realization of these deferred tax assets.

F-41

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME (Cont.)

g. Reconciliation of the theoretical tax expense to the actual tax expense:

MAGIC SOFTWARE ENTERPRISES LTD.

A reconciliation between the theoretical tax expense, assuming all income is taxed at the statutory tax rate applicable to income for an 
Israeli company (corporate tax rate as of 2018 and thereafter is 23%), and the actual tax expense as reported in the statements of income 
is as follows:

Income before taxes, as reported in the consolidated statements of income

Statutory tax rate

Theoretical tax expenses on the above amount at the Israeli statutory tax rate
Tax adjustment in respect of different tax rates
Deferred taxes on losses for which full valuation allowance was provided in the past
Tax-deductible costs, not included in the accounting costs
Tax expenses in respect of prior years, net
Non-deductible expenses
Uncertain tax position and other differences

Income tax

F-42

Year ended December 31,
2019

2018

2020

$

$

37,403

$

32,472

$

31,847

23%

23%

23%

$

8,603
(1,169)
(326)
(679)
(71)
1,398
(470)

$

7,468
465
(227)
-
(37)
-
(795)

7,325
(826)
(11)
-
(22)
45
560

$

7,286

$

6,874

$

7,071

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 13:- TAXES ON INCOME (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

h. The Company applies  ASC 740, “Income Taxes” with regards to tax uncertainties. During the years ended December 31, 2018, and 

2020 the Company recorded expenses of $ 1,050 and recorded income of         $ 1,103 as a result of this application.

A reconciliation of the beginning and ending balances of the total amounts of gross unrecognized tax benefits is as follows:

Gross unrecognized tax benefits at January 1, 2018

$

Increase in tax positions taken in prior years

Decrease in tax positions taken in prior years

Gross unrecognized tax benefits at December 31, 2018

Increase in tax positions taken in prior years

Decrease in tax positions taken in prior years

Gross unrecognized tax benefits at December 31, 2019

Increase in tax positions taken in prior years

Decrease in tax positions taken in prior years

Gross unrecognized tax benefits at December 31, 2020

1,125

1,050

-

2,175

-

-

2,175

-

(1,103)

$

1,072

Although  the  Company  believes  that  it  has  adequately  provided  for  any  reasonably  foreseeable  outcomes  related  to  tax  audits  and 
settlement,  there  is  no  assurance  that  the  final  tax  outcome  of  its  tax  audits  will  not  be  different  from  that  which  is  reflected  in  the 
Company’s income tax provisions. Such differences could have a material effect on the Company’s income tax provision, cash flow 
from operating activities and net income in the period in which such determination is made.

F-43

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 14:- EQUITY

MAGIC SOFTWARE ENTERPRISES LTD.

a. The Ordinary shares of the Company are listed on the NASDAQ Global Select Market in the United States and are traded on the Tel-

Aviv Stock Exchange in Israel.

b. Stock Option Plans:

Under the Company’s 2007 Stock Option Plan, as amended (“the 2007 Plan”), options may be granted to employees, officers, directors 
and consultants of the Company and its subsidiaries. Pursuant to the original 2007 Stock Option Plan, the Company reserved 1,500,000 
Ordinary shares for issuance. In 2012, the Company increased the number of Ordinary shares reserved for issuance under the 2007 Plan 
by additional 1,000,000 Ordinary shares.

On  December  31,  2015  the  Company’s  Board  of  Directors  increased  the  amount  of  Ordinary  shares  reserved  for  issuance  under  the 
2007 Plan by additional 250,000 Ordinary shares and extended the 2007 Plan by 10 years whereas it will expire on August 1, 2027. As 
of December 31, 2020, an aggregate of 932,500 Ordinary shares of the Company are available for future grants under the 2007 Plan. 
Each option granted under the 2007 Plan is exercisable for a period of ten years from the date of the grant of the option.

The exercise price for each option is determined by the Board of Directors and set forth in the Company’s award agreement. Unless 
determined otherwise by the Board of Directors, the option exercise price shall be equal to or higher than the share market price at the 
grant date. The options generally vest over 3-4 years. Any option that is forfeited or canceled before expiration becomes available for 
future grants under the 2007 Plan.

A summary of employee option activity under the 2007 Plan as of December 31, 2020 and changes during the year ended December 31, 
2020 are as follows:

Outstanding at January 1, 2020
Granted
Exercised
Forfeited

Outstanding at December 31, 2020

Exercisable at December 31, 2020

Number 
of options

Weighted
average
exercise 
price

119,767
-
(95,517)
-

24,250

24,250

$

$

$

2.58

2.28

3.45

3.45

Weighted
average
remaining
contractual
term
(in years)

Aggregate
intrinsic 
value

1.37

$

1,171

1.24

1.24

$

$

380

380

F-44

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 14:- EQUITY (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The aggregate intrinsic value in the table above represents the total intrinsic value that would have been received by the option holders 
had  all  option  holders  exercised  their  options  on  December 31,  2020.  This  amount  is  changed  based  on  the  market  value  of  the 
Company’s Ordinary shares. Total intrinsic value of options exercised during the years ended December 31, 2018, 2019 and 2020 was 
$617,  $537  and  $765,  respectively.  As  of  December  31,  2020,  there  was  no  unrecognized  compensation  costs  related  to  non-vested 
share-based compensation arrangements granted under the Plans.

The options outstanding as of December 31, 2020, have been separated into ranges of exercise price categories, as follows:

Exercise price
In $
2.01-3
4.01-5

Weighted
average 
remaining 
contractual 
life 
(years)

Weighted
average 
exercise 
price

Options
exercisable

Weighted
average
exercise 
price of 
exercisable 
options

0.77
2.60
1.24

$
$
$

2.94
4.94
3.45

18,000
6,250
24,250

$
$
$

2.94
4.94
3.45

Options
outstanding

18,000
6,250
24,250

c. Accumulated other comprehensive income (loss):

Accumulated realized and unrealized gain (loss) on available-for-sale securities, net
Accumulated foreign currency translation adjustments
Accumulated unrealized gain on derivative instruments, net

Total other comprehensive income (loss)

F-45

2020

December 31,
2019

2018

$

$

$

-
7,809
26

$

1
(351)
26

(94)
(6,057)
26

7,835

$

(324) $

(6,125)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 14:- EQUITY (Cont.)

d. Dividend distribution policy

MAGIC SOFTWARE ENTERPRISES LTD.

On  August  9,  2017,  the  Company’s  Board  of  Directors  decided  to  amend  the  dividend  distribution  policy  announced  in  2012. 
According to the Company’s amended policy, each year the Company will distribute a dividend of up to 75% of its annual distributable 
profits. The Company’s Board of Directors may at its discretion and at any time, change, whether as a result of a one-time decision or a 
change in policy, the rate of dividend distributions and/or decide not to distribute a dividend, all at its discretion.

On February 22, 2017, the Company declared a dividend distribution of $ 0.085 per share ($ 3,775 in the aggregate) which was paid on 
April 5, 2017. On August 13, 2017, the Company declared a dividend distribution of $ 0.13 per share ($ 5,779 in the aggregate) which 
was paid on September 13, 2017. On February 28, 2018, the Company declared a dividend distribution of $ 0.13 per share ($ 5,785 in 
the aggregate) which was paid on March 26, 2018. On August 8, 2018, the Company declared a dividend distribution of $ 0.155 per 
share  ($  7,563  in  the  aggregate)  which  was  paid  on  September  5,  2018.  On  March  4,  2019,  the  Company  declared  a  dividend 
distribution  of  $ 0.15  per  share  ($  7,335  in  the  aggregate)  which  was  paid  on  March  25,  2019.  On  August  13,  2019,  the  Company 
declared a dividend distribution of $ 0.156 per share ($ 7,628 in the aggregate) which was paid on September 12, 2019. On May 26, 
2020, the Company declared a dividend distribution of $ 0.08 per share ($ 3,918 in the aggregate) which was paid on June 25, 2020. On 
August  13,  2020,  the  Company  declared  a  dividend  distribution  of  $  0.175  per  share  ($  8,585  in  the  aggregate)  which  was  paid  on 
September 10, 2020.

NOTE 15:- RELATED PARTIES TRANSACTIONS

Agreements with controlling shareholder and its affiliates:

The  Company  has  in  effect  agreements  with  affiliated  companies  pursuant  to  which  the  Company  has  rendered  services  amounting  to 
approximately $ 2,535, $ 4,300 and $ 3,000, in aggregate for the years ended December 31, 2018, 2019 and 2020, respectively and acquired 
services amounting to approximately $ 309, $ 224 and $ 788 for the years ended December 31, 2018, 2019 and 2020, respectively.

As  of  December  31,  2019  and  2020,  the  Company  had  trade  and  other  receivables  balances  due  to  its  related  parties  in  amount  of 
approximately $ 648 and $ 763, respectively. In addition, as of December 31, 2019 and 2020, the Company had trade payables balances due 
from its related parties in amount of approximately $ 31 and $ 130, respectively.

F-46

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 16:- COMMITMENTS AND CONTINGENCIES

a. Guarantees and Collaterals:

MAGIC SOFTWARE ENTERPRISES LTD.

As  of  December  31,  2020,  the  Company  has  provided  performance  bank  guarantees  in  the  amount  of  $1,650  as  security  for  the 
performance of various contracts with customers. As of December 31, 2020, the Company has restricted bank deposits of $ 477 in favor 
of the issuing banks.

b. From time to time, the Company and/or its subsidiaries are subject to legal, administrative and regulatory proceedings, claims, demands 
and investigations in the ordinary course of business, including claims with respect to intellectual property, contracts, employment and 
other matters. The Company accrues a liability when it is both probable that a liability has been incurred and the amount of the loss can 
be reasonably estimated. Significant judgment is required in both the determination of probability and the determination as to whether a 
loss is reasonably estimable. These accruals are reviewed and adjusted to reflect the impact of negotiations, settlements, rulings, advice 
of legal counsel and other information and events pertaining to a particular matter.

Lawsuits have been brought against the Company in the ordinary course of business. The Company intends to defend itself vigorously 
against those lawsuits.

In September 2016, an Israeli software company, that was previously involved in an arbitration proceeding with us in 2015 and won 
damages from us of $2.4 million, filed a lawsuit seeking damages of NIS 34,106 against the Company and one its subsidiaries. This 
lawsuit  was  filed  as  part  of  an  arbitration  proceeding.  In  the  lawsuit,  the  software  company  claimed  that  warning  letters  that  the 
Company sent to its clients in Israel and abroad, warning those clients against the possibility that the conversion procedure offered by 
the software company may amount to an infringement of the Company’s copyrights (the “Warning Letters”), as well as other alleged 
actions, have caused the software company damages resulting from loss of potential business. The lawsuit is based on rulings given in 
the  2015  arbitration  proceeding  in  which  it  was  allegedly  ruled  that  the  Warning  Letters  constituted  a  breach  of  a  non-disclosure 
agreement (NDA) signed between the parties.

The  Company  rejected  the  claims  by  the  Israeli  software  company  and  moved  to  dismiss  the  lawsuit  entirely.  At  this  point,  all  the 
relevant motions have been filed and all witnesses deposed including legal summaries. The Company is unable to make a reasonably 
reliable estimate of its chances of successfully defending this lawsuit.

F-47

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 17:- NET EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted net earnings per share:

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

Net income attributable to Magic shareholders
Accretion of redeemable non-controlling interests
Net income attributable to Magic shareholders after accretion of redeemable non-controlling 

interests

$
$

$

25,186
$
(1,317) $

20,266
$
(7,471) $

19,883
(1,726)

23,869

$

12,795

$

18,157

Weighted average Ordinary shares outstanding:

Denominator for basic net earnings per share
Effect of dilutive securities

Denominator for diluted net earnings per share

49,028,975
18,682

48,896,163
97,920

46,665,042
131,648

49,047,657

48,994,083

46,796,690

Basic and Diluted earnings per share

$

0.49

$

0.26

$

0.39

F-48

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 18:- SEGMENT GEOGRAPHICAL INFORMATION AND MAJOR CUSTOMERS

MAGIC SOFTWARE ENTERPRISES LTD.

a. The  Company  reports  its  results  on  the  basis  of  two  reportable  business  segments:  software  services  (which  include  proprietary  and 

none proprietary software technology) and IT professional services.

The Company evaluates segment performance based on revenues and operating income of each segment. The accounting policies of the 
operating  segments  are  the  same  as  those  described  in  the  summary  of  significant  accounting  policies.  This  data  is  presented  in 
accordance with ASC 280, “Segment Reporting.”

Headquarters’ general and administrative costs have not been allocated between the different segments.

Software services

The  Company  develops  markets,  sells  and  supports  a  proprietary  and  none  proprietary  application  platform,  software  applications, 
business and process integration solutions and related services.

IT professional services

The  Company  offers  advanced  and  flexible  IT  services  in  the  areas  of  infrastructure  design  and  delivery,  application  development, 
technology  planning  and  implementation  services,  communications  services  and  solutions,  as  well  as  supplemental  outsourcing 
services.

There are no significant transactions between the two segments.

b. The following is information about reported segment results of operation:

2018

Total revenues
Expenses

Segment operating income (loss)

Depreciation and amortization

Software 
services

IT 
professional 
services

Unallocated 
expense

Total

$

$

$

81,332
63,902

17,430

8,727

$

$

$

203,043
183,985

19,058

3,611

$

$

$

$

-
4,790

284,375
252,677

(4,790) $

31,698

226

$

12,564

F-49

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 18:- SEGMENT GEOGRAPHICAL INFORMATION AND MAJOR CUSTOMERS (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

2019

Total revenues
Expenses

Segment operating income (loss)

Depreciation and amortization

2020

Total revenues
Expenses

Segment operating income (loss)

Depreciation and amortization

Software
services

IT
professional
services

Unallocated
expense

Total

$

$

$

$

$

$

86,140
71,825

14,315

8,799

86,025
64,498

21,527

10,329

$

$

$

$

$

$

239,490
216,842

22,648

5,059

285,169
258,907

26,262

3,347

$

$

$

$

$

$

$

-
3,311

325,630
291,978

(3,311) $

33,652

167

$

14,025

$

-
7,201

371,194
330,606

(7,201) $

40,588

263

$

13,939

c. The Company’s business is divided into the following geographic areas: United States, Israel, Europe, Japan and other regions. Total 

revenues are attributed to geographic areas based on the location of the customers.

The following  table  presents  total  revenues  classified  according  to  geographical destination  for  the  years  ended  December  31, 2018, 
2019 and 2020:

United States
Israel
Europe
Japan
Other

Year ended December 31,
2019

2020

2018

$

$

177,882
149,094
26,947
12,643
4,628

$

158,095
124,523
25,788
12,499
4,725

137,066
103,850
28,257
9,797
5,405

$

371,194

$

325,630

$

284,375

F-50

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 18:- SEGMENT GEOGRAPHICAL INFORMATION AND MAJOR CUSTOMERS (Cont.)

d. The Company’s long-lived assets are located as follows:

MAGIC SOFTWARE ENTERPRISES LTD.

Israel
United States
Japan
Other
Europe

December 31,

2020

2019

$

$

130,326
74,637
6,404
3,013
5,191

108,608
68,989
6,406
3,248
3,103

$

219,571

$

190,354

e. The  Company  does  not  allocate  its  assets  to  its  reportable  segments;  accordingly,  asset  information  by  reportable  segments  is  not 

presented.

f.

In 2018, 2019 and 2020, the Company had one major customer, included in the IT professional services segment, which accounted for 
13%, 9% and 10% of the group revenues, respectively.

F-51

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 19:- REVENUE RECOGNITION

MAGIC SOFTWARE ENTERPRISES LTD.

The  following  table  includes  estimated  revenue  expected  to  be  recognized  in  future  periods  related  to  performance  obligations  that  are 
unsatisfied or partially unsatisfied at the end of the reporting period and are part of a contract that has an original expected duration of more 
than one year:

Software license and related revenues and consulting services

$

7,459

$

2,189

$

3,045

Contract balances:

The  following  table  provides  information  about  trade  receivables,  contract  assets  (unbilled  receivables)  and  contract  liabilities  (deferred 
revenues) from contracts with customers (in thousands):

2021

2022

2023
and 
thereafter

Trade receivables (net of allowance)
Deferred revenues

December 31,

2020

2019

$
$

111,059
8,793

$
$

96,694
8,724

Trade receivable are recorded when the right to consideration becomes unconditional, and an invoice is issued to the customer.

Billing  terms  and  conditions  generally  vary  by  contract  type.  Amounts  are  billed  as  work  progresses  in  accordance  with  agreed-upon 
contractual terms, either at periodic intervals (e.g., monthly or quarterly) or upon achievement of contractual milestones.

Deferred  revenues  represent  contract  liabilities,  and  include  unearned  amounts  received  under  contracts  with  customers  and  not  yet 
recognized as revenues.

During  the  year  ended  December  31,  2020,  the  Company  recognized  $8,724  that  was  included  in  deferred  revenues  (short-term  contract 
liability) balance at January 1, 2020.

F-52

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 20:- SELECTED STATEMENTS OF INCOME DATA

a. Research and development costs, net:

Total costs
Less - capitalized software costs

Research and development, net

b. Financial income (expenses), net:

Bank charges and interest from loans offset by interest from short term deposits
Interest income from marketable securities, net of amortization of premium on marketable 

securities

Gain (loss) arising from foreign currency translation and other

Financial income (expenses), net

NOTE 21:- LEASES

MAGIC SOFTWARE ENTERPRISES LTD.

Year ended December 31,
2019

2020

2018

12,091
(3,302)

$

12,382
(4,143)

$

9,362
(3,666)

8,789

$

8,239

$

5,696

(614) $

(374) $

(986)

100
(403)

212
(1,007)

(917) $

(1,169) $

284
855

153

$

$

$

$

The  Company  leases  substantially  all  of  its  office  space  and  vehicles  under  operating  leases.  The  Company’s  leases  have  original  lease 
periods  expiring  between  2020  and  2028.  Some  leases  include  an  option  to  renew.  The  Company  does  not  assume  renewals  in  its 
determination of the lease term unless the renewals are deemed to be reasonably certain at lease commencement. Lease payments included 
in the measurement of the lease liability comprise the following: the fixed non-cancellable lease payments, payments for optional renewal 
periods  where  it  is  reasonably  certain  the  renewal  period  will  be  exercised,  and  payments  for  early  termination  options  unless  it  is 
reasonably certain the lease will not be terminated early.

In July 2020, the Company entered into a lease agreement for new corporate offices for the company in Or Yehuda, Israel. The lease expires 
in June 2033, with an option by the Company to extend for an additional 10-years term. The Company deemed this option as reasonably 
certain to be renewed.

The  Company  has  several  leased  offices  in  the  United  States,  with  expiry  dates  varying  between  2021  and  2024,  with  renewal  options 
varying between 2021 and 2030.

Under Topic 842, all leases with durations greater than 12 months, including non-cancellable operating leases, are now recognized on the 
balance sheet. The aggregated present value of lease agreements is recorded as a long-term asset titled ROU asset.

F-53

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands 

NOTE 21:- LEASES (Cont.)

MAGIC SOFTWARE ENTERPRISES LTD.

The corresponding lease liabilities are classified between operating lease liabilities which are current and long-term.

The components of operating lease costs were as follows: Basic rent expenses, management fees, parking expenses and maintenance costs.

The following is a summary of weighted average remaining lease terms and discount rates for all of the Company’s operating leases:

Weighted average remaining lease term (years)
Weighted average discount rate

December 31,
2020

5.06
2.45%

Cash  paid  for  amounts  included  in  the  measurement  of  operating  lease  liabilities  was  $5,132  (included  in  cash  flows  from  operating 
activities).

Maturities of lease liabilities are as follows:

2021
2022
2023
2024
2025
2026 and thereafter
Total undiscounted cash flows
Less imputed interest
Present value of lease liabilities

NOTE 22:- SUBSEQUENT EVENTS

$

$

$

4,642
3,449
2,520
2,076
1,744
13,764
28,195
(3,686)
24,509

On March 8, 2021, the Company declared a dividend distribution of $ 0.21 per share ($ 10.2 million in the aggregate) which was paid on 
April 7, 2021. The dividend distribution relates to the Company’s earnings in the second half of 2020.

F-54

APPENDIX TO CONSOLIDATED FINANCIAL STATEMENTS

MAGIC SOFTWARE ENTERPRISES LTD.

Details of the percentage of control of the share capital and voting rights of subsidiaries and an affiliate as of December 31, 2020:

DETAILS OF SUBSIDIARIES AND AFFILIATE

Name of Company

Magic Software Japan K.K.
Magic Software Enterprises Inc.
Magic Software Enterprises (UK) Ltd.
Hermes Logistics Technologies Limited.
Magic Software Enterprises Spain Ltd.
Coretech Consulting Group Inc.
Coretech Consulting Group LLC.
Fusion Solutions LLC.
Fusion Technical Solutions LLC.
Xsell Resources Inc.
Magic Software Enterprises (Israel) Ltd.
Magic Software Enterprises Netherlands B.V.
Magic Software Enterprises France
Magic Beheer B.V.
Magic Benelux B.V.
Magic Software Enterprises GMBH
Magic Software Enterprises India Pvt. Ltd.
Onyx Magyarorszag Szsoftverhaz .
Magix Integration (Proprietary) Ltd.
Appbuilder Solutions Ltd.
Complete Business Solutions Ltd.
DataMind Technologies Ltd.
Comm-IT Technology Solutions Ltd.
Comm-IT Software Ltd. (a subsidiary of Comm-IT Technology Solutions Ltd.)
Comm-IT Embedded Ltd. (a subsidiary of Comm-IT Technology Solutions Ltd.)
Valinor Ltd. (a subsidiary of Comm-IT Technology Solutions Ltd.)
Dario IT Solutions Ltd. (a subsidiary of Comm-IT Technology Solutions Ltd.)
Quickode Ltd. (a subsidiary of Comm-IT Technology Solutions Ltd.)
Twingo Ltd. (a subsidiary of Comm-IT Technology Solutions Ltd.)
Pilat (North America), Inc
Pilat Europe Ltd.
Roshtov Software Industries Ltd.
BridgeQuest Labs, Inc
BridgeQuest, Inc.
Allstates Consulting Services LLC
F.T.S Formula Telecom Solutions, Ltd.
F.T.S Bulgaria Ltd.

F-55

Percentage 
of ownership 
and control
%

Place of 
incorporation

India

100
Japan
100 U.S.A.
100 U.K.
100 U.K.
100
Spain
100 U.S.A
100 U.S.A
100 U.S.A
49 U.S.A
100 U.S.A
100
Israel
100 Netherlands
100
France
100 Netherlands
100 Netherlands
100 Germany
100
100 Hungary
100
100 U.K.
Israel
100
Israel
100
Israel
77.8
Israel
100
Israel
75
Israel
100
Israel
100
Israel
100
Israel
60
100 U.S.A
100 U.K.
Israel
100 U.S.A
100 U.S.A
100 U.S.A
Israel
100
100 Bulgaria

80

South Africa

APPENDIX TO CONSOLIDATED FINANCIAL STATEMENTS

MAGIC SOFTWARE ENTERPRISES LTD.

DETAILS OF SUBSIDIARIES AND AFFILIATE (Cont.)

Name of Company

Comblack IT Ltd.
Yes-IT Ltd. (a subsidiary of Comblack IT Ltd.)
Shavit Software (2009) Ltd. (a subsidiary of Comblack IT Ltd.)
Infinigy (UK) holdings limited
Infinigy (US) holding Inc.
Infinigy Solutions LLC.
Infinigy Engineering LLP (a subsidiary of Infinigy Solutions LLC.)
Skysoft Solutions Ltd.
Futurewave Systems, Inc.
OnTarget Group, Inc.
NetEffects, Inc.
PowWow Inc.
BA Microwaves Ltd.
Stockell Information Systems Inc.
Mobisoft Ltd.
Magic Hands B.V.
Knowledge & Solutions Software B.V.
Aptonet, Inc.
Comm-IT USA, Inc.
Comblack Municipal Services Ltd.
Shavit Human resource Ltd.

F-56

Percentage 
of ownership 
and control
%

Place of 
incorporation

75

Israel
80
Israel
100
100
Israel
100 U.K.
100 U.S.A
100 U.S.A
99.9 U.S.A
Israel
100 U.S.A
100 U.S.A
100 U.S.A
100 U.S.A
Israel
100 U.S.A
Israel
100 Netherlands
100 Netherlands
100 U.S.A
100 U.S.A
Israel
Israel

70
100

70

56.67

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Magic Software Japan K. K.

Opinion on the Financial Statements

We have audited the accompanying statements of financial position of Magic Software Japan K.K. (the “Company”) as of December 31, 2019 
and 2020, and the related statements of comprehensive income and cash flows for each of the three years in the period ended December 31, 2020. In our 
opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2019 
and  2020,  and  the  related  statements  of  comprehensive  income  and  cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2020  in 
conformity with U.S. generally accepted accounting principles.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  (PCAOB),  the 
Company’s internal control over financial reporting as of December 31, 2020, based on Section 404 of the Sarbanes-Oxley Act (“SOA”) and our report 
dated February 6, 2021 expressed an unqualified opinion thereon.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial 
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the 
PCAOB.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards 
require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material  misstatement, 
whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether 
due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the 
amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by 
management,  as  well  as  evaluating  the  overall  presentation  of  the  financial  statements.  We  believe  that  our  audits  provide  a  reasonable  basis  for  our 
opinion.

Tokyo, Japan
February 6, 2020

/s/ KDA Audit Corporation
KDA Audit Corporation

F-57

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
Magic Software Japan K. K.

Opinion on Internal Control over Financial Reporting

We have audited Magic Software Japan K.K.’s (the “Company”) internal control over financial reporting as of December 31, 2019, based on 
Section  404  of  the  Sarbanes-Oxley  Act  (“SOA”).  In  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective  internal  control  over 
financial reporting as of December 31, 2020, based on Section 404 of the Sarbanes-Oxley Act (“SOA”).

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the statements of 
financial position of the Company as of December 31, 2019 and 2020, and the related statements of comprehensive income and cash flows for each of the 
three years in the period ended December 31, 2020 and our report dated February 6, 2021 expressed unqualified opinion.

Basis for Opinion

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting,  and  for  its  assessment  of  the 
effectiveness  of  internal  control  over  financial  reporting,  included  in  the  accompanying  Management's  Assessment  of  Internal  Control  over  Financial 
Reporting.  Our  responsibility  is  to  express  an  opinion  on  the  entity’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public 
accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained 
in all material respects.

Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing 
the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. 
Our  audit  also  included  performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We  believe  that  our  audit  provides  a 
reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

An entity’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  accounting  principles  generally  accepted  in  the  United 
States  of  America.  An  entity’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of 
records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the entity; (2) provide reasonable assurance 
that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and 
that receipts  and  expenditures  of the entity are being  made only  in  accordance with authorizations of management and directors  of the entity; and (3) 
provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the  entity’s  assets  that  could 
have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any 
evaluation of effectiveness to future  periods are subject to  the risk that controls may become inadequate because of changes in conditions, or that  the 
degree of compliance with the policies or procedures may deteriorate.

Tokyo, Japan
February 6, 2021

/s/ KDA Audit Corporation
KDA Audit Corporation

F-58

The  registrant  hereby  certifies  that  it  meets  all  of  the  requirements  for  filing  on  Form 20-F  and  that  it  has  duly  caused  and  authorized  the 

undersigned to sign this annual report on its behalf.

S I G N A T U R E S

MAGIC SOFTWARE ENTERPRISES LTD.

By: 

/s/ Guy Bernstein
Name:   Guy Bernstein
Title:

Chief Executive Officer

Dated: May 13, 2021

106

List of Subsidiaries and Affiliates of the Registrant

Exhibit 8.1

The  following  table  sets  forth  the  legal  name,  location  and  country  of  incorporation  and  percentage  ownership  of  each  of  the  registrant’s 

subsidiaries and affiliated companies as of December 31, 2020:

Subsidiary Name
Magic Software Japan K.K
Magic Software Enterprises Inc.
Magic Software Enterprises (UK) Ltd.
Hermes Logistics Technologies Limited
Magic Software Enterprises Spain Ltd
Coretech Consulting Group, Inc.
Coretech Consulting Group LLC
Fusion Solutions LLC.
Fusion Technical Solutions LLC.
Xsell Resources Inc.
Magic Software Enterprises (Israel) Ltd
Magic Software Enterprises Netherlands B.V.
Magic Software Enterprises France.
Magic Beheer B.V.
Magic Benelux B.V.
Magic Software Enterprises GMBH
Magic Software Enterprises India Pvt. Ltd
Onyx Magyarorszag Szsoftverhaz
Magix Integration (Proprietary) Ltd
AppBuilder Solutions Ltd
Complete Business Solutions Ltd
Datamind Technologies Ltd
CommIT Technology Solutions Ltd
CommIT Software Ltd (shares held by Comm-IT Technology Solutions Ltd.)
CommIT Embedded Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Valinor Ltd. (shares held by Comm-IT Technology Solutions Ltd.)
Dario Solutions IT Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Quickode Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Twingo Ltd (shares held by Comm-IT Technology Solutions Ltd.)
Pilat Europe Ltd.
Pilat (North America), Inc.
Roshtov Software Industries Ltd
BridgeQuest Labs, Inc.
BridgeQuest, Inc.
Allstates Consulting Services LLC
F.T.S. - Formula Telecom Solutions Ltd
FTS Bulgaria Ltd. (FTS Global Ltd.)
Comblack IT Ltd
Yes-IT Ltd. (shares held by Comblack IT Ltd)
Shavit Software (2009) Ltd. (shares held by Comblack Ltd)
Infinigy (UK) Holdings Limited
Infinigy (US) Holding Inc.
Infinigy Solutions LLC.
Infinigy Engineering LLP (shares held by Infinigy Solutions LLC.)
Skysoft Solutions Ltd.
Futurewave Systems, Inc.
OnTarget Group, Inc.
NetEffects, Inc.
PowWow Inc.
BA Microwaves Ltd.
Stockell Information Systems Inc.
Mobisoft Ltd.
Magic Hands B.V.
Knowledge & Solutions Software B.V.
Aptonet, Inc.
Comm-IT USA, Inc.

Country of Incorporation

Ownership Percentage

Japan
Delaware
United Kingdom
United Kingdom
Spain
Pennsylvania
Delaware
Delaware
Delaware
Pennsylvania
Israel
Netherlands
France
Netherlands
Netherlands
Germany
India
Hungary
South Africa
United Kingdom
Israel
Israel
Israel
Israel
Israel
Israel
Israel
Israel
Israel
United Kingdom
New Jersey
Israel
North Carolina
North Carolina
Delaware
Israel
Bulgaria
Israel
Israel
Israel
United Kingdom
Georgia
Georgia
Georgia
Israel
Georgia
North Carolina
Missouri
California
Israel
Missouri
Israel
Netherlands
Netherlands
Georgia
Delaware

100%
100%
100%
100%
100%
100%
100%
100%
49%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
80%
77.8%
100%
75%
100%
100%
100%
60%
100%
100%
60%
100%
100%
100%
100%
100%
80%
100%
100%
100%
100%
100%
99.9%
75%
100%
100%
100%
100%
56.67%
100%
70%
100%
100%
100%
100%

Exhibit 12.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended.

I, Guy Bernstein, certify that:

1. I have reviewed this annual report on Form 20-F of Magic Software Enterprises Ltd.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this 
report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects 

the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;

4. The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in 
Exchange Act Rules 13(a)-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) 
for the company and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to 
ensure  that  material  information  relating  to  the  company,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities, 
particularly during the period in which this report is being prepared;

(b)  Designed  such  internal  control  over  financial  reporting,  or caused  such  internal  control  over  financial  reporting  to  be  designed  under  our 
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external 
purposes in accordance with generally accepted accounting principles;

(c)  Evaluated  the  effectiveness  of  the  company’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the 

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered by the 

annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and

5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, 

to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent function):

(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are 

reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  company’s  internal 

control over financial reporting.

Date: May 13, 2021

*

The  originally  executed  copy  of  this  Certification  will  be  maintained  at  the  Company’s  offices  and  will  be  made  available  for  inspection  upon 
request.

/s/ Guy Bernstein
Guy Bernstein*
Chief Executive Officer
(Principal Executive Officer)

Exhibit 12.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER
Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as amended.

I, Asaf Berenstin, certify that:

1. I have reviewed this annual report on Form 20-F of Magic Software Enterprises Ltd.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this 
report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects 

the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;

4. The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in 
Exchange Act Rules 13(a)-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) 
for the company and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to 
ensure that material information relating to the company, including its consolidated Subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared;

(b)  Designed  such  internal  control  over  financial  reporting,  or caused  such  internal  control  over  financial  reporting  to  be  designed  under  our 
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external 
purposes in accordance with generally accepted accounting principles;

(c)  Evaluated  the  effectiveness  of  the  company’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the 

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered by the 

annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and

5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, 

to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent function):

(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are 

reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  company’s  internal 

control over financial reporting

Date: May 13, 2021

*

The  originally  executed  copy  of  this  Certification  will  be  maintained  at  the  Company’s  offices  and  will  be  made  available  for  inspection  upon 
request.

/s/ Asaf Berenstin
Asaf Berenstin*
Chief Financial Officer
(Principal Financial Officer)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 13.1

In connection with the Annual Report of Magic Software Enterprises Ltd. (the “Company”) on Form 20-F for the period ending December 31, 
2020 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Guy Bernstein, Chief Executive Officer of the Company, 
certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2)  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  result  of  operations  of  the 

Company.

May 13, 2021

*

The  originally  executed  copy  of  this  Certification  will  be  maintained  at  the  Company’s  offices  and  will  be  made  available  for  inspection  upon 
request.

/s/ Guy Bernstein
Guy Bernstein*
Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 13.2

In connection with the Annual Report of Magic Software Enterprises Ltd. (the “Company”) on Form 20-F for the period ending December 31, 
2020 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Asaf Berenstin, Chief Financial Officer of the Company, 
certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2)  The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  result  of  operations  of  the 

Company.

May 13, 2021

*

The  originally  executed  copy  of  this  Certification  will  be  maintained  at  the  Company’s  offices  and  will  be  made  available  for  inspection  upon 
request.

/s/ Asaf Berenstin
Asaf Berenstin*
Chief Financial Officer
(Principal Financial Officer)

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File No. 333-113552, 333-132221 and 333-149553), 
of Magic Software Enterprises Ltd. (“the Company”), of our reports dated May 13, 2021 with respect to the consolidated financial statements and the 
effectiveness of the internal control over financial reporting of the Company and its subsidiaries included in this Annual Report on Form 20-F for the year 
ended December 31, 2020, filed with the Securities and Exchange Commission.

Exhibit 15.1

/s/ Kost Forer Gabbay & Kasierer
KOST FORER GABBAY & KASIERER
A Member of Ernst & Young Global

Tel Aviv, Israel
May 13, 2021

CONSENT OF INDEPENDENT AUDITORS
OF
Magic Software Japan K.K

Exhibit 15.2

We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-113552, 333-132221 and 333-149553) 
of Magic Software Enterprises Ltd., of our report dated February 6, 2021, with respect to the financial statements of Magic Software Japan K.K. as of 
December 31, 2020, which report appears in the Annual Report on Form 20-F of Magic Software Enterprises Ltd. for the year ended December 31, 2020.

/s/ KDA Audit Corporation
KDA Audit Corporation
Registered Auditors

Tokyo, Japan
May 10, 2021