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mCloud

mcld · TSX-V Technology
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Ticker mcld
Exchange TSX-V
Sector Technology
Industry Software - Application
Employees 201-500
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FY2018 Annual Report · mCloud
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mCLOUD TECHNOLOGIES CORP. 

ANNUAL INFORMATION FORM 

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2018 

October 31, 2019 

 
 
 
 
TABLE OF CONTENTS 

NOTICE TO READER ........................................................................................................................................ 1 

FORWARD-LOOKING STATEMENTS ........................................................................................................... 1 

INDUSTRY AND OTHER STATISTICAL INFORMATION ........................................................................ 2 

TRADEMARK AND TRADE NAMES .............................................................................................................. 2 

GLOSSARY ........................................................................................................................................................... 3 

CORPORATE STRUCTURE .............................................................................................................................. 8 

Name, Address and Incorporation ....................................................................................................................... 8 
Intercorporate Relationships ............................................................................................................................... 8 

GENERAL DEVELOPMENT OF THE BUSINESS....................................................................................... 10 

Three Year History ............................................................................................................................................ 10 
Subsequent Events ............................................................................................................................................ 15 

THE BUSINESS .................................................................................................................................................. 19 

Overview ........................................................................................................................................................... 19 

RISK FACTORS ................................................................................................................................................. 27 

DIVIDENDS ........................................................................................................................................................ 40 

DESCRIPTION OF CAPITAL STRUCTURE ................................................................................................ 40 

Shares ................................................................................................................................................................ 40 
Broker Warrants, Finder Warrants and Compensation Stock Options.............................................................. 40 
Warrants ............................................................................................................................................................ 40 
2019 Convertible Debentures ............................................................................................................................ 41 

MARKET FOR SECURITIES .......................................................................................................................... 41 

PRIOR SALES .................................................................................................................................................... 42 

ESCROWED SECURITIES AND SECURITIES SUBJECT TO CONTRACTUAL RESTRICTION ON 
TRANSFER ......................................................................................................................................................... 44 

DIRECTORS AND OFFICERS ........................................................................................................................ 44 

Name, Address, Occupation and Security Holding ........................................................................................... 44 
Management ...................................................................................................................................................... 45 
Term of Office................................................................................................................................................... 48 
Cease Trade Orders, Bankruptcies, Penalties or Sanctions ............................................................................... 48 
Conflicts of Interest ........................................................................................................................................... 49 

AUDIT COMMITTEE INFORMATION ........................................................................................................ 49 

Composition of the Audit Committee ............................................................................................................... 49 
Relevant Education and Experience .................................................................................................................. 49 
Pre-Approval Policies and Procedures .............................................................................................................. 51 
External Auditor Service Fees (By Category) ................................................................................................... 51 

PROMOTERS ..................................................................................................................................................... 51 

LEGAL PROCEEDINGS AND REGULATORY ACTIONS ........................................................................ 52 

INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS ............................................ 52 

TRANSFER AGENT AND REGISTRAR ........................................................................................................ 52 

 
 
 
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MATERIAL CONTRACTS ............................................................................................................................... 53 

INTERESTS OF EXPERT ................................................................................................................................. 53 

ADDITIONAL INFORMATION ...................................................................................................................... 53 

SCHEDULE "A" ................................................................................................................................................ 54 

 
 
 
 
 
 
NOTICE TO READER 

In  this  annual  information  form  (the  "AIF"),  unless  otherwise  noted  or  the  context  indicates  otherwise, 
"mCloud", the "Company", "we", "us" and "our" refer to mCloud Technologies Corp. and its subsidiaries. All 
financial  information  in  this  AIF  is  prepared  in  Canadian  dollars  and  using  International  Financial  Reporting 
Standards ("IFRS"). Unless otherwise specified, in this AIF, all references to "dollars" or to "$" are to Canadian 
dollars. The information contained herein is dated as of October 31, 2019 unless otherwise stated.  

FORWARD-LOOKING STATEMENTS 

This  AIF  contains  certain  statements  that  may  constitute  forward-looking  information  under  applicable 
securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, 
results,  developments,  performance  or  achievements  that  the  Company  anticipates  or  expects  may  or  will 
occur in the future (in whole or in part) should be considered forward-looking information. Such information 
may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and 
future actions of the Company. Often, but not always, forward-looking information can be identified by the use 
of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", 
"anticipates",  or  "believes"  or  variations  (including  negative  variations)  of  such  words  and  phrases,  or 
statements  formed  in  the  future  tense  or  indicating  that  certain  actions,  events  or  results  "may",  "could", 
"would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. 
Forward-looking  information  is  based  on  currently  available  competitive,  financial  and  economic  data  and 
operating  plans,  strategies  or  beliefs  as  of  the  date  of  this  AIF,  but  involve  known  and  unknown  risks, 
uncertainties, assumptions and other factors that may cause the actual results, performance or achievements 
of the Company to be materially different from any future results, performance or achievements expressed or 
implied by the forward-looking information. Such factors may be based on information currently available to 
the Company, including information obtained from third-party industry analysts and other third party sources, 
and are based on management’s current expectations or beliefs regarding future growth, results of operations, 
future  capital (including the  amount, nature and sources of  funding thereof)  and expenditures. Any and all 
forward-looking information contained in this AIF is expressly qualified by this cautionary statement. 

Forward-looking information contained in this AIF include statements about: the Company’s ability to compete 
with  other  companies  that  are  developing  or  selling  products  and  services  that  are  competitive  with  the 
Company’s products and services; the Company’s ability to grow its active customer base; the Company’s ability 
to attract and retain key personnel; and anticipated and unanticipated costs and other factors referenced in this 
AIF, including, but not limited to, those set forth under the caption "Risk Factors". 

A number of risks, uncertainties and other factors could cause actual results to differ materially from the results 
discussed  in  the  forward-looking  information,  including  the  factors  discussed  in  the  section  entitled  "Risk 
Factors" in this AIF. 

Forward-looking  information  reflects  the  Company’s  current  beliefs  and  is  based  on  information  currently 
available  to  the  Company  and  on  assumptions  it  believes  to  be  not  unreasonable  in  light  of  all  of  the 
circumstances. In some instances, material factors or assumptions are discussed in this AIF in connection with 
statements containing forward-looking information. 

This  AIF  also  contains  statistical  data,  estimates  and  forecasts  that  are  based  on  independent  industry 
publications or other publicly available information, while other information is based on the Company’s internal 
sources. Although the Company believes that these third-party sources referred to in this AIF are reliable, the 
Company has not independently verified the information provided by these third parties. While the Company 
is not aware of any misstatements regarding any third-party information presented in this AIF, their estimates, 

 
 
 
2 

in  particular,  as  they  relate  to  projections,  involve  numerous  assumptions,  are  subject  to  risks  and 
uncertainties,  and  are  subject  to  change  based  on  various  factors,  including  those  discussed  under  "Risk 
Factors." 

INDUSTRY AND OTHER STATISTICAL INFORMATION 

This AIF includes market share, industry and other statistical information that the Company has obtained from 
independent  industry  publications,  government  publications,  market  research  reports  and  other  published 
independent sources. Such publications and reports generally state that the information contained therein has 
been  obtained  from  sources  believed  to  be  reliable.  Although  the  Company  believes  these  publications  and 
reports to be reliable, it has not independently verified any of the data or other statistical information contained 
therein, nor has it ascertained or validated the underlying economic or other assumptions relied upon by these 
sources. The Company does not intend, and undertakes no obligation, to update or revise any such information 
or data, whether as a result of new information, future events or otherwise, except as, and to the extent required 
by applicable securities laws. 

TRADEMARK AND TRADE NAMES 

This AIF includes, or may include, trademarks and trade names that are protected under applicable intellectual 
property laws and are the property of the Company. Solely for convenience, our trade-marks and trade names 
referred to in this AIF may appear without the ® symbol, or other applicable symbols, but such references are 
not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights 
to these trademarks, and trade names. 

 
 
 
 
 
 
3 

GLOSSARY 

In this AIF, the following terms have the following meanings: 

"2019 Convertible 
Debentures" 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – Convertible Debenture Financing". 

"2199027" 

"ABBCA" 

"Acceleration Notice" 

"Acquisition Payable" 

"Agents" 

"Agnity" 

"AI" 

"AIF" 

"All Other Fees" 

"Amalgamation 
Agreement" 

"AR" 

"AssetCare" 

means 2199027 Alberta Ltd. 

has  the  meaning  ascribed  thereto  in  "Corporate  Structure  –  Intercorporate 
Relationships". 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – Convertible Debenture Financing". 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events  –  Acquisition  of  Flow’s  Interest  in the  Royalty  Agreement 
with Agnity". 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – First Private Placement". 

means Agnity Global Inc. 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

means this annual information form of the Company dated October 31, 2019 
prepared  pursuant  to  Part  6  of  National  Instrument  51-102  Continuous 
Disclosure Obligations. 

has the meaning ascribed thereto in "Audit Committee Information – External 
Auditor Service Fees (By Category) – Notes". 

has  the  meaning  ascribed  thereto  in  "Corporate  Structure  –  Intercorporate 
Relationships". 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Acquisition of NGRAIN". 

means the open, cloud-based platform of the Company that employs big data, 
deep analytics, machine learning, real-time collaboration and communication, 
and best practice maintenance, among others, to deliver asset management 
solutions that improve the performance, efficiency, and care of critical assets, 
equipment, and infrastructure. 

"Audit Committee" 

means the audit committee of the Company. 

"Audit Fees" 

has the meaning ascribed thereto in "Audit Committee Information – External 
Auditor Service Fees (By Category) – Notes". 

"Audit-Related Fees" 

has the meaning ascribed thereto in "Audit Committee Information – External 
Auditor Service Fees (By Category) – Notes". 

"Autopro Automation" 

means Autopro Automation Ltd. 

"Autopro Consultants" 

means Autopro Automation Consultants Ltd. 

 
 
 
 
4 

"BCBCA" 

"Board" 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

means the board of directors of the Company. 

"Broker Warrants" 

means the Warrants issued to agents in consideration for their services under 
a brokered private placement of the Company. 

"Cinemark" 

"Code" 

"Company" 

"Compensation 
Committee" 

"Compensation Stock 
Options" 

"Consideration Shares" 

means Cinemark Holdings, Inc. 

has the meaning ascribed thereto in "Risk Factors – U.S. Tax Risks". 

means mCloud Technologies Corp.  

means the compensation committee of the Company. 

means the options of the Company exercisable for Shares. 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – Acquisition of Fulcrum and Autopro Consultants". 

"Convertible Debenture 
Financing" 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – Convertible Debenture Financing". 

"Convertible Debenture 
Financing Unit" 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – Convertible Debenture Financing". 

"Corporate Governance 
and Nominating 
Committee" 

"Credit Agreement" 

means the corporate governance and nominating committee of the Company. 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – The Credit Agreement". 

"Credit Facility" 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – The Credit Agreement". 

"Cypress" 

means Cypress Envirosystems Inc. 

"December Units" 

"DGCL" 

"Equity Incentive Plan" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – First Private Placement". 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

means  the  Company's  equity  incentive  plan,  which  was  approved  by  the 
shareholders of the Company at the Company’s Annual and Special Meeting of 
Shareholders held on June 12, 2019. 

"EWP" 

means Endurance Wind Power Inc. 

"February Units" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Second Private Placement". 

"FDSI" 

means Field Diagnostic Services, Inc. 

 
 
 
 
5 

"Fifth Offering" 

"Finder Warrants" 

"First Offering" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Fifth Private Placement". 

means the Warrants issued to finders in consideration for their services under 
a non-brokered private placement of the Company. 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – First Private Placement". 

"Flow" 

means Flow Capital Corp. 

"Fourth Offering" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Fourth Private Placement". 

"Fulcrum" 

means Fulcrum Automation Technologies Ltd. 

"GBCC Debt Settlement" 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – GBCC Debt Settlement". 

"Huayan" 

"HVAC" 

"IFRS" 

"IIAC" 

"IIROC" 

"IoT" 

"June Units" 

"Longyuan" 

"M&A" 

"March Units" 

means Hubei Huayan Zhidian Technology Co., Ltd. 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

means  the  International  Financial  Reporting  Standards  developed  and 
maintained by the International Accounting Standards Board. 

means the Investment Industry Association of Canada. 

means Investment Industry Regulatory Organization of Canada. 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Fourth Private Placement". 

means Longyuan Construction Investment (Chengde) Wind Power Co., Ltd. 

has  the  meaning  ascribed  thereto  in  "The  Business  –  Three  Year  History  – 
Second Private Placement". 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Third Private Placement". 

"mCloud Beijing" 

means mCloud (Beijing) Corp. 

"mCloud Corp. Private 
Placement" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Acquisition of mCloud Corp." 

"mCloud Corp. Private 
Placement Unit" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Acquisition of mCloud Corp." 

"mCloud Corp. Share" 

means a common share of mCloud Corp. 

"mCloud Corp. Warrant"  means a mCloud Corp. Share purchase warrant of mCloud Corp. 

"mCloud HK" 

means mCloud (HK) Corp. 

"mCloud Hubei" 

means mCloud (Hubei) Corp. 

 
 
 
 
6 

"mCloud Technologies" 

means mCloud Technologies (Canada) Inc. 

"mCloud USA" 

means Universal mCloud USA Corp. 

"Merger" 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

"Merger Agreement" 

has the meaning ascribed thereto in "Corporate Structure – Name, Address and 
Incorporation". 

"mixed reality" 

"MoC" 

"NASDAQ" 

"NGRAIN" 

"Norwin" 

"Norwin Debt 
Settlement" 

"O&M" 

"October Units" 

"OTCQB" 

"R&D" 

has  the  meaning  ascribed thereto  in  "The  Business  –  Overview  –  Specialized 
Skill and Knowledge". 

has the meaning ascribed thereto in "The Business – Overview – Products and 
Services". 

means NASDAQ Capital Market. 

means NGRAIN (Canada) Corporation. 

means Norwin Holding ApS. 

has the meaning ascribed thereto in "General Development of the Business – 
Subsequent Events – Norwin Debt Settlement". 

has  the  meaning  ascribed thereto  in  "The  Business  –  Overview  –  Specialized 
Skill and Knowledge". 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Fifth Private Placement". 

means the OTCQB Venture Market. 

has the meaning ascribed thereto in "The Business – Overview – Products and 
Services". 

"RealWear" 

means RealWear Inc. 

"SaaS" 

"SCN" 

"Second Offering" 

"SEDAR" 

"Share" 

has the meaning ascribed thereto in "The Business – Overview". 

means SCN Design & Construction Co., Ltd. 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Second Private Placement". 

means the System for Electronic Document Analysis and Retrieval. 

means a common share without par value in the capital stock of the Company.  

"Special Committee" 

means the Special Committee of the Company. 

"Subscription Receipt" 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Acquisition of mCloud Corp." 

"Tax Fees" 

"TELUS" 

"Third Offering" 

has the meaning ascribed thereto in "Audit Committee Information – External 
Auditor Service Fees (By Category) – Notes". 

means TELUS Communications Inc. 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Third Private Placement". 

 
 
 
 
"TSX" 

"TSXV" 

"UVI" 

"UVI Subco" 

"VWATP" 

7 

means the Toronto Stock Exchange. 

means the TSX Venture Exchange Inc. 

means Universal Ventures Inc. 

means Universal Ventures Subco Inc. 

has the meaning ascribed thereto in "General Development of the Business – 
Three Year History – Acquisition of mCloud Corp." 

"Warrant" 

means a Share purchase warrant of the Company. 

 
 
 
 
8 

CORPORATE STRUCTURE 

Name, Address and Incorporation 

The Company is a publicly traded technology solutions provider that combines the Internet of Things ("IoT"), the 
cloud, and artificial intelligence ("AI") to create new efficiencies for energy assets including heating, ventilation, 
and air conditioning ("HVAC") units, wind turbines, and oil and gas controls. The Company's head office is located 
at 550-510 Burrard Street, Vancouver, British Columbia, Canada, V6C 3A8. The Company also has technology 
and operations centers in San Francisco, California and Bristol, Pennsylvania. The Company's telephone number 
is (604) 669-9973.  

The Company (formerly UVI) was incorporated on December 21, 2010 pursuant to the Business Corporations Act 
(British Columbia) ("BCBCA"). On April 21, 2017, UVI entered into a merger agreement ("Merger Agreement") 
with  its  wholly-owned  subsidiary,  UVI  Subco,  a  corporation  incorporated  pursuant  to  the  Delaware  General 
Corporation Law ("DGCL"), and mCloud Corp., a corporation incorporated pursuant to the DGCL. Pursuant to the 
Merger Agreement, UVI acquired all of the issued and outstanding securities of mCloud Corp. by way of a reverse 
triangular  merger  of  UVI  Subco  into  mCloud  Corp.  ("Merger").  The  amalgamated  company,  a  new  private 
company named "Universal mCloud USA Corp.", continued as a wholly-owned subsidiary of the Company. 

On  October  13,  2017,  the  Company  changed  its  name  from  "Universal  Ventures  Inc."  to  "Universal  mCloud 
Corp.", and on  October  18, 2017, the Company began trading on the  TSXV  as a Tier 2 Technology Issuer (as 
defined  in  TSXV  Policy  2.1  –  Initial  Listing  Requirements)  under  the  new  symbol  "MCLD".  The  Company  has 
previously traded on the TSXV under the symbol "UN". On May 18, 2018, the Company also began trading on 
the OTCQB under the symbol "MCLDF". The Company subsequently changed its name in October of 2019 to 
"mCloud Technologies Corp.". 

Intercorporate Relationships  

The  Company  has  four  direct  subsidiaries:  mCloud  USA,  a  corporation  incorporated  pursuant  to  the  DGCL; 
Autopro Automation, a corporation incorporated pursuant to the Business Corporations Act (Alberta) ("ABBCA"); 
NGRAIN,  a  corporation  incorporated  pursuant  to  the  Canada  Business  Corporations  Act;  and  mCloud  HK,  a 
corporation incorporated pursuant to the laws of Hong Kong. 

mCloud USA 

mCloud USA is an operating company that carries on its business and operations in the United States. mCloud 
USA has two subsidiaries: mCloud Technologies, a corporation incorporated pursuant to the BCBCA, and FDSI, a 
corporation organized pursuant to the DGCL. mCloud Technologies is an operating company with business and 
operations in Canada. FDSI provides advanced enterprise software, handheld energy efficiency diagnostic tools 
and related training, and project management services that enable more rapid and accurate servicing of heating, 
ventilation,  and  air  conditioning  ("HVAC")  equipment,  which  decreases  energy  and  operational  costs.  FDSI 
provides expertise in HVAC diagnostics and building data energy analytics and testing tools, analysis outcomes 
and programmatic solutions for national and restaurant chains. FDSI’s diagnostics technology is embedded in 
energy management systems and HVAC units. 

Autopro Automation 

Autopro  Automation  is  a  professional  engineering  and  integration  firm  specializing  in  the  design  and 
implementation of high-value industrial automation solutions to the oil and gas industry in Alberta, Canada. On 
July 11, 2019, the Company indirectly acquired Autopro Consultants, a corporation incorporated pursuant to the 

 
 
 
 
9 

ABBCA, by way of an amalgamation between one of the Company’s subsidiaries, 2199027, and Fulcrum, which 
had  acquired  Autopro  Consultants  immediately  prior  to  its  acquisition  by  the  Company.  The  acquisition  of 
Autopro Consultants by Fulcrum was pursuant to a share purchase agreement dated June 12, 2019 between 
Mike Lane, Bob Beattie, Fulcrum, Autopro Consultants and the Company. The amalgamation of 2199027 and 
Fulcrum was completed pursuant to the terms of an amalgamation agreement dated June 12, 2019 between the 
Company, Fulcrum and 2199027 ("Amalgamation Agreement"). The amalgamated company, renamed "Autopro 
Automation Ltd.", continued as a wholly-owned subsidiary of the Company, with Autopro Consultants being a 
wholly-owned subsidiary of Autopro Automation. 

NGRAIN 

NGRAIN is an operating company carrying on business and operations in Canada. NGRAIN contributes its AI and 
3D technology to the Company’s AssetCare solutions. The Company acquired NGRAIN pursuant to the terms of 
a share purchase agreement dated January 2, 2018. NGRAIN owns all of the issued and outstanding shares of 
NGrain (US) Corporation, a corporation incorporated pursuant to the laws of the State of Nevada. 

mCloud HK 

mCloud HK is an operating company carrying on business and operations throughout Greater China. mCloud HK 
owns all of the issued and outstanding shares of mCloud Hubei and mCloud Beijing. mCloud Hubei and mCloud 
Beijing are both corporations incorporated pursuant to the laws of China. Together, mCloud HK, mCloud Hubei, 
and  mCloud  Beijing  are  responsible  for  managing  and  delivering  AssetCare  solutions  through  local  partners 
throughout China. 

The  following  chart  identifies  each  of  the  Company’s  wholly-owned  subsidiaries  as  of  the  date  of  this  AIF 
(including jurisdiction of formation, incorporation or continuance of the various entities):  

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

 
 
 
 
 
 
 
 
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GENERAL DEVELOPMENT OF THE BUSINESS 

Three Year History 

The Company became a public company on the TSXV through a reverse takeover of UVI in October, 2017. The 
Company has engaged in a strategy of acquiring existing businesses that have developed proven technologies 
and integrating those technologies into the Company’s AssetCare platform. The following is a summary of the 
general development of the Company over the three most recently completed financial years. 

Acquisition of FDSI 

On June 15, 2017, mCloud Corp. acquired all of the issued and outstanding stock of FDSI. FDSI provides advanced 
enterprise software, handheld energy efficiency diagnostic tools, and related training and project management 
services that enable more rapid and accurate servicing of HVAC equipment. FDSI’s Google-based cloud platform 
has become the basis for the Company’s AI-powered AssetCare technology used to improve the efficiency of 
quick  service  restaurants,  small-box  retailers,  and  financial  service  institutions.  The  consideration  for  the 
acquisition of FDSI was comprised of US$500,000 paid through the issuance of 1,228,501 mCloud Corp. Shares 
(as defined below), US$1,000,000 paid in cash on the completion of the Merger, and up to US$3,200,000 paid in 
cash upon the satisfaction of certain post-closing performance-based earn out payments. 

Acquisition of mCloud Corp. 

On October 13, 2017, the Company completed a business combination with mCloud Corp. by way of a reverse 
triangular merger between the Company’s wholly-owned subsidiary, UVI Subco, and mCloud Corp., under the 
DGCL. Pursuant to the Merger Agreement, mCloud Corp. and UVI Subco amalgamated to create a new private 
company, "Universal mCloud USA Corp.", which continued as a wholly-owned subsidiary of the Company.  

In connection with the completion of the Merger on September 21, 2017, mCloud Corp. completed a private 
placement ("mCloud Corp. Private Placement"), co-led by Canaccord Genuity Corp. and Haywood Securities Inc., 
of subscription receipts (each a  "Subscription Receipt")  sold at $0.35 per  Subscription Receipt  for  aggregate 
gross proceeds of $3,000,000. Immediately prior to the closing of the Merger, each Subscription Receipt was 
automatically converted into a mCloud Corp. unit ("mCloud Corp. Private Placement Unit") comprised of one 
mCloud Corp. Share and one mCloud Corp. Warrant. Each mCloud Corp. Warrant entitled the holder to purchase 
one mCloud Corp. Share at a price of $0.45 per mCloud Corp. Share until September 21, 2019, subject to early 
redemption  by  the  Company  if  the  10-day  volume  weighted  average  trading  price  ("VWATP")  of  the  Shares 
trading on the TSXV was at any time greater than $0.80.  

Under the terms of the Merger, the shareholders of the Company received one (post-consolidated) Share for 
every two (pre-consolidated) Shares of the Company held immediately prior to the completion of the Merger. 
The  shareholders  of mCloud  Corp.  received  one  (post-consolidated)  Share of  the  Company  for  each mCloud 
Corp.  Share  held  immediately  prior  to  the  completion  of  the  Merger.  In  addition,  all  of  the  outstanding 
compensation stock options and warrants of mCloud Corp. were exchanged on equal terms for Compensation 
Stock  Options  and  Warrants,  respectively.  On  the  closing  of  the  Merger,  the  Company  had  an  aggregate  of 
40,046,375 Shares, 8,571,571 Warrants (each with an exercise price of $0.45), and 510,000 Compensation Stock 
Options  (each  with  an  exercise  price  of  $0.35)  issued  and  outstanding.  The  Merger  constituted  a  business 
combination and a reverse takeover pursuant to TSXV Policy 5.2 – Change of Business and Reverse Takeovers. 

TELUS Partnership 

On October 17, 2017, the Company announced its first large-scale partnership to target the building HVAC sector 
with TELUS. Pursuant to the agreement, the parties agreed TELUS would deliver the Company’s AssetCare on a 

 
 
 
 
11 

subscription fee basis to customers within the Canadian market, targeting approximately 440,000 buildings with 
high energy use profiles and rising energy rates. 

TSXV Listing 

On October 18, 2017, the Shares began trading on the TSXV under the symbol "MCLD". 

RealWear’s HMT-1 

On October 30, 2017, the Company announced that it would include RealWear’s HMT-1 head-mounted tablet 
solution as part of its Asset-Circle-of-Care cloud offering. RealWear's HMT-1 provides asset-to-field technician 
connectivity  via  hands-free,  voice-controlled,  wearable  technology.  RealWear's  HMT-1  has  allowed  the 
Company’s  Asset-Circle-of-Care  to  extend  further  support  to  field  service  actions,  including  real-time  video 
communication and collaboration with asset experts, and access to complete documentation of critical assets. 

Change to the Board 

On November 2, 2017, the Company announced the resignation of Josh Raffaelli as a director of the Company. 
The Company also announced the appointment of  Campbell Deacon  as a director of the Company to fill the 
vacancy on the Board. 

First Private Placement 

On December 6, 2017, the Company closed a brokered private placement, co-led by Canaccord Genuity Corp. 
and Haywood Securities Inc. ("Agents"), of 2,420,000 units of the Company ("December Units"), sold at $0.40 
per December Unit, for gross proceeds of $968,000 ("First Offering"). Each December Unit was comprised of 
one Share and one-half of one Warrant exercisable until December 6, 2020 at a price of $0.50 per Share, subject 
to accelerated expiration if the 10-day VWATP of the Shares trading on the TSXV is at any time greater than 
$0.80. 

As consideration for their services, the Agents received a cash commission of $67,760, being 7% of the gross 
proceeds raised under the First Offering, and such number of Broker Warrants equal to 7% of the total number 
of  December  Units.  Each  Broker  Warrant  issued  in  connection  with  the  First  Offering  is  exercisable  until 
December 6, 2019 for one Share at a price of $0.40 per Share. 

The net proceeds from the First Offering were used for general working capital purposes. 

Acquisition of Joint Technology Rights for Norwin Wind Turbine Technology 

On December 11, 2017, the Company announced that it has acquired joint technology rights from Norwin for 
the Norwin 225 kW wind turbine in an all equity deal. Norwin is a Danish company specializing in the design of 
wind  turbines  which  it  licenses  to  partners  globally.  The  Norwin  wind  turbine  technology  forms the  basis  of 
mCloud’s  AssetCare  wind analytics,  which  provides an  estimated 1-3%  increase  in  annual  energy  production 
from existing wind turbines that are currently used at wind farms in the United Kingdom, continental Europe, 
and China. 

Norwin’s founder, Ole Sangill, has also joined the Company to lead the expansion of AssetCare wind and to help 
fulfill the Company’s mission of improving the health and performance of existing wind turbine technology. 

License for Asset Rights of EWP 

On December 20, 2017, the Company announced that it had purchased residual asset rights of EWP from a court-
appointed receiver for a final sum of $50,000. These asset rights, combined with the Company’s then recently 

 
 
 
 
12 

acquired  joint  technology  rights  from  Norwin,  solidified  the  foundation  for  the  Company’s  AssetCare  wind 
analytics. 

Strategic Initiatives and Blockchain Technology in China 

On January 24, 2018, the Company announced that in connection with its expansion into China, it has hired Yan 
Zhao  to  lead  the  Company’s  strategic  initiatives  and  to  oversee  the  rollout  of  the  Company’s  blockchain 
technology.  

Second Private Placement 

In  February,  2018,  the  Company  completed  a  non-brokered  private  placement  of  6,110,641  units  of  the 
Company ("February Units"), sold at $0.35 per February Unit, for aggregate gross proceeds of $2,138,724.35 
("Second Offering"). Each February Unit was comprised of one Share and one-half of one Warrant exercisable 
for a period of 36 months following its issuance for one Share at a price of $0.45 per Share, subject to accelerated 
expiration if the 10-day VWATP of the Shares trading on the TSXV is at any time greater than $0.80. 

In consideration for their services, various finders received a cash commission equal to 7% of the gross proceeds 
from the sale of February Units to subscribers introduced by the finder, and such number of Finder Warrants as 
is equal to 7% of the number of February Units sold to certain subscribers in the Second Offering. Each Finder 
Warrant is exercisable for a period of 36 months following their issuance for one Share at a price of $0.45 per 
Share. 

The Company used the net proceeds from the Second Offering for merger and acquisition ("M&A") activities, 
strategic market expansion, and general working capital purposes. 

Acquisition of NGRAIN 

On  March  8,  2018,  the  Company  announced  that  it  had  completed  the  acquisition  of  all  of  the  issued  and 
outstanding  shares  of  NGRAIN  pursuant  to  a  share  purchase  agreement  dated  January  2,  2018.  The  total 
purchase  price  for  NGRAIN  was  $2,507,500,  paid  by  $300,000  in  cash  on  closing,  a  promissory  note  in  the 
principal amount of $307,500, which matured on May 15, 2018, and the issuance of 5,250,000 Shares having an 
aggregate  value  of  $1,900,000.  The  acquisition  of  NGRAIN  added  ten  patents  in  applied  3D  technology  to 
mCloud’s product portfolio, supplementing its existing patents in HVAC diagnostic technology, as well as AI and 
augmented reality ("AR") asset technology used for application in aerospace and defense, including by Lockheed 
Martin in the F-35 and F-22 stealth fighter jet programs developed for the United States Air Force. 

The Company filed a Form 51-102F4 in respect of the NGRAIN acquisition dated May 16, 2018. 

Third Private Placement 

On March 19, 2018, the Company closed a fully-marketed private placement, led by Echelon Wealth Partners, 
of  units  of  the  Company  ("March  Units")  sold  at  $0.35  per  March  Unit  for  aggregate  gross  proceeds  of 
$2,109,548.70 ("Third Offering"). Each March Unit was comprised of one Share and one-half of one Warrant, 
exercisable until March 19, 2021 for one Share at a price of $0.45 per Share, subject to accelerated expiration if 
the 10-day VWATP of the Shares trading on the TSXV is at any time greater than $0.80. Pursuant to the Third 
Offering, the Company issued 6,027,282 March Units. 

As consideration for their services, Echelon Wealth Partners received a cash commission equal to 7% of the gross 
proceeds  raised  under  the  Third  Offering  and  421,910  Broker  Warrants.  Each  Broker  Warrant  issued  in 
connection with the Third Offering is exercisable until March 19, 2020 for one Share at a price of $0.45 per Share. 

 
 
 
 
13 

The  net  proceeds  from  the  Third  Offering  were  used  to  fulfill  recent  M&A  obligations,  transaction  related 
expenses, and general working capital purposes. 

Change to the Board 

On March 19, 2018, the Company announced the resignation of Campbell Deacon as a director of the Company, 
and the appointment of John Pitfield as an independent director to fill the vacancy on the Board. 

Letter of Intent for SCN Partnership 

On April 3, 2018, the Company announced that it had signed a letter of intent to partner with SCN, a commercial 
building  contractor  in  China  known  for  its  design  and  construction  quality,  and  innovation  and  building 
technology. Under the terms of the partnership, SCN would provide the Company’s AssetCare HVAC solution in 
China, targeting commercial complexes, malls, and mega hotels. 

Cypress Partnership 

On April 10, 2018, the Company announced that it had signed a partnership agreement with Cypress, a high-
profile  clean  technology  company  based  in  Silicon  Valley,  to  include  Cypress’  patented  and  non-invasive 
pneumatic-to-digital controller in mCloud’s AssetCare offering.  

Pursuant to the terms of the agreement, Cypress’ patented and non-invasive pneumatic-to-digital controller, 
being the only technology available that effectively converts large and relatively dated non-digital energy control 
systems into digital and smart and connected buildings, was added to mCloud’s AssetCare offering. 

Appointment of President, AssetCare Connect 

On  April  12,  2018,  the  Company  announced  the  appointment  of  Abe  Shasha  to  the  position  of  President, 
AssetCare Connect. 

Fourth Private Placement 

In  June,  2018,  the  Company  completed  a  non-brokered  private  placement  of  units  of  the  Company  ("June 
Units"), sold at $0.35 per June Unit, for aggregate gross proceeds of $5,719,450.45 ("Fourth Offering"). Each 
June Unit is comprised of one Share and one-half of one Warrant, exercisable for a period of 36 months following 
the date of issuance for one Share at $0.45 per Share, subject to accelerated expiration if the 10-day VWATP of 
the Shares trading on the TSXV is at any time greater than $0.80. The Company issued a total of 16,3414,287 
Shares and 8,170,640 Warrants pursuant to the Fourth Offering. 

Finders received a cash commission equal to 7% of the gross proceeds raised by subscribers introduced by the 
finder, and such number of Finder Warrants equal to 7% of the number of June Units sold to those subscribers 
under the Fourth Offering. In total, 1,017,739 Finder Warrants were issued, with each being exercisable for a 
period of 24 months from the date it was issued for one Share at a price of $0.35 per Share. 

The net proceeds from the Fourth Offering were used to finance the Company’s previously announced expansion 
into China, residual M&A activities, recently commenced investments in wind turbine data, and general working 
capital purposes. 

OTCQB Listing 

On May 18, 2018, the Company’s Shares began trading on the OTCQB under the symbol "MCLDF". 

 
 
 
 
14 

Appointment of President, Smart Buildings 

On June 4, 2018, the Company announced the appointment of Dave Weinerth to the position of President, Smart 
Buildings. 

Eligibility for the Depository Trust Company 

On August 9, 2018, the Company announced that its OTCQB-listed Shares were eligible for electronic clearing 
and settlement through the Depository Trust Company in the United States. 

Strategic Initiatives in China 

On August 29, 2018, the Company announced that it had signed the following agreements to support mCloud’s 
strategic initiatives and expansion into the China market: 

Letter of Intent with Heiwado 

The  Company  signed  a  letter  of  intent  with  Heiwado,  a  Japanese  department  store  operator  and  strategic 
partner of SCN, to implement mCloud’s AssetCare HVAC solution at one of its shopping centers in Changsha, 
Hunan Province, China. 

Memorandum of Understanding with Wuhan City 

The Company  also signed a memorandum of understanding with Wuhan City, Qingshan District,  to  promote 
mCloud  as  part  of  Wuhan  City’s  environmental  initiatives.  mCloud  has  also  proposed  a  Smart  Building 
demonstration project in Wuhan City to showcase the of AI and analytics application to Smart Buildings in China. 
The  Company  views  Wuhan  City,  home  to  one  of  China’s  leading  technical  universities  and  largest  student 
population, as an optimal location for a future Center of Excellence to provide direct support to its customers in 
China. 

Cinemark Partnership 

On September 6, 2018, the Company announced that Cinemark, a domestic and international motion picture 
exhibitor  with  theatres  in  the  U.S.,  Brazil,  Argentina,  and  other  Latin  American  countries,  would  implement 
AssetCare in more than 600 of its existing HVAC units at locations in Illinois and California. 

Fifth Private Placement 

In October, 2018, the Company completed a non-brokered private placement of units of the Company ("October 
Units")  sold  at  $0.35  per  October  Unit  for  aggregate  gross  proceeds  of  $4,534,719  ("Fifth  Offering").  Each 
October Unit was comprised of one Share and one-half of one Warrant, exercisable for a period of 36 months 
following the issuance date for one Share at a price of $0.50 per Share, subject to accelerated expiration if the 
10-day VWATP of the Shares trading on the TSXV is at any time greater than $0.80. 

As consideration for their services, various finders received a cash commission equal to 7% of the gross proceeds 
from the sale of October Units to subscribers introduced by the finder and a number of Finder Warrants equal 
to 7% of the number of October Units sold to those subscribers. Each Finder Warrant issued in connection with 
the Fifth Offering is exercisable for a period of 24 months from the date of issuance for one Share at a price of 
$0.35 per Share. On October 18, 2018, the Company announced the issuance of 142,450 additional Shares as 
compensation to certain finders, in lieu of cash commissions payable. In total, the Company issued 13,098,789 
Shares and 6,478,168 Finder Warrants under the Fifth Offering. 

The net proceeds from the Fifth Offering were used for M&A activities and general working capital purposes. 

 
 
 
 
15 

NASDAQ Listing Process 

On October 16, 2018, the Company announced that it had begun the process of co-listing on NASDAQ. 

As  part  of  the  listing  process,  the  Company  appointed  Co-Founder  and  Chief  Investment  Officer,  Michael  A. 
Sicuro, to the position of non-executive Chairman. The Company also appointed Chief Accounting Officer, Darren 
Anderson, to the position of Chief Financial Officer. 

Change to the Board 

On October 16, 2018, the Company announced the resignation of John Pitfield as a director of the Company. The 
Company also announced the appointment of Elizabeth Maclean as a director and a new member of the Audit 
Committee. 

Subsequent Events 

The  following  is  a  summary  of  the  general  development  of  the  Company  subsequent  to  the  most  recently 
completed financial year: 

Heiwado Contract 

On January 8, 2019, the Company announced that pursuant to a letter of intent announced August 29, 2018, its 
partner, SCN, secured a 9 year contract with Heiwado to implement mCloud’s AssetCare HVAC solution at one 
of its shopping center locations in Changsha, Hunan Province, China.  Heiwado represents a portfolio of over 
40,000 connectable assets for the Company. 

Acquisition of Flow’s Interest in the Royalty Agreement with Agnity 

On January 17, 2019, the Company completed the acquisition of Flow’s interest in the royalty agreement with 
Agnity for a total purchase price comprised of US$146,194 in cash on closing; US$525,000 payable in cash or 
Shares at Flow’s discretion upon the pay out of the Acquisition Payable (as defined below); and within 6 years 
following closing 1,500,000 Shares if the 5-day VWATP is equal to or exceeds $1.00 per share, 1,000,000 Shares 
if the 5-day VWATP is equal to or exceeds $2.00 per Share, or 1,000,000 Shares if the 5-day VWATP on the TSXV 
is equal to or exceeds $3.00 per Share. 

The Company also announced the appointment of Sunir Kapoor, former Chairman of Agnity, to the position of 
non-executive Strategic and Integration Advisor, and Dough Garnhart to the position of Chief Financial Officer, 
following the resignation of Darren Andersen. 

In connection with the acquisition, the Company received a secured loan from Flow in the principal amount of 
US$2,000,000,  for  a  term  of  12  months  at  an  interest  rate  of  25%  per  annum,  which  was  established  as  an 
acquisition payable ("Acquisition Payable"). The Company has made monthly interest payments of US$41,667 
until July, 2019, when the Company announced its full repayment thereof. 

The Company also announced on June 11, 2019 that the royalty agreement had been amended to include an 
option in the Company’s favour to acquire Agnity by way of a combination of cash and Shares based on certain 
revenue metrics. 

This acquisition expanded the Company’s AssetCare platform to reach the telecom space in North America, Asia, 
and Europe, and solidified the Company’s position as the eminent IoT asset management solutions provider for 
smart buildings and wind and power utility providers. 

 
 
 
 
16 

Norwin Debt Settlement 

On January 17, 2019, the Company announced that the Board had approved a settlement of up to €11,000 of 
debt  owed  to  Norwin  through  the  issuance  of  Shares  ("Norwin  Debt  Settlement"),  in  accordance  with  an 
agreement  between  the  Company  and  the  founder  of  Norwin,  Ole  Sangill.  Pursuant  to  the  Norwin  Debt 
Settlement, the Company issued 58,960 Shares at a deemed price of $0.29 per Share. 

Huayan Partnership 

On  February  4,  2019,  the  Company  announced  its  partnership  with  Huayan,  the  first  enterprise  in  Hubei 
Province, China, to engage in smart platform development and IoT product services. Pursuant to the terms of 
the partnership, mCloud’s AssetCare is being distributed through Huayan’s smart building services to its existing 
and growing customer base, which includes commercial buildings, offices, hospitals and schools. 

Appointment of Chief Product Officer 

On February 19, 2019, the Company announced the appointment of Barry Po to the position of Chief Product 
Officer. 

Expansion of AssetCare into Oil, Gas and Refining Industries 

On February 27, 2019, the Company announced that it had signed a 3 year renewable license and distribution 
agreement with Fulcrum to deploy mCloud’s AssetCare offering in the oil, gas and refining industries, targeted 
at US$15,000,000 in subscriptions. Pursuant to the terms of the agreement, Fulcrum retains global exclusivity 
for  AssetCare  within  the  oil,  gas  and  refining  industries,  conditional  upon  its  delivering  a  minimum  of 
USD$5,000,000 in AssetCare subscriptions every year.  

In  connection  with  the  Company’s  expansion  into  these  industries,  the  Company  has  also  developed  its 
technology and business development teams to include professionals with oil, gas and refining expertise.  

New AI Energy Saving Technology 

On  March  12,  2019,  the  Company  announced  plans  to  launch  new  AI  energy  savings  technology.  This  new 
technology uses proprietary AI capabilities to enhance mCloud’s ability to save up to 20% in wasted energy in 
commercial buildings.  By  analyzing numerous data  sources, including  space  temperatures,  outdoor weather, 
expected occupancy and HVAC unit efficiency, the technology continuously pinpoints where a building’s energy 
is  being  wasted,  and  integrates  these  data  into  a  real-time  intelligence  model,  which  enables  AssetCare  to 
respond to comfort conditions while simultaneously curbing unnecessary energy usage. 

Expansion of AssetCare into Wind Industry 

On March 26, 2019, the Company signed a memorandum of understanding with Britwind Ltd., an affiliate of 
Ecotricity  Group  Ltd.,  to  improve  the  performance  of  over  1,000  wind  turbines  through  an  upgrade,  called 
"rEsolve", solution. In addition to the wind turbines, the transaction would represent a portfolio of over 90,000 
connected assets for the Company. 

Expansion of AssetCare for Oil and Gas Field Workers 

On April 4, 2019, the Company unveiled plans to improve the efficiency of over 1,400,000 field workers operating 
over 500,000 assets in oil and gas industries across North America, by connecting them with real-time access to 
digital work assistance capabilities using the AssetCare platform in RealWear’s HMT-1 industrial head-mounted 
display solutions. 

 
 
 
 
17 

TELUS Office Tower Agreement 

On April 11 2019, the Company announced the start of a 6 year agreement with TELUS Corporate Real Estate to 
deploy AssetCare at one of its premier office towers at 200 Consilium Place, Scarborough, Ontario. Pursuant to 
the agreement, the  Company has begun upgrading legacy  thermostats  in TELUS’ office  tower using Cypress’ 
wireless pneumatic thermostats and green box controllers. 

Definitive Agreement with Huayan 

On April 17, 2019, the Company announced the signing of a definitive agreement with Huayan to target and 
distribute mCloud’s AssetCare to commercial buildings located throughout 1,200 townships in Hubei Province, 
China.  To  begin,  the  Company  and  Huayan  have  been  working  on  connecting  approximately  50  commercial 
buildings in Wuhan City, Qingshan District. 

Appointment of Executive Vice President and Chief Financial Officer 

On May 27, 2019, the Company announced the appointment of Chantal Schutz to the position of Executive Vice 
President and Chief Financial Officer. 

Convertible Debenture Financing 

On  May  30,  2019,  the  Company  announced  the  commencement  of  a  private  placement  offering  of  up  to 
$10,000,000 in convertible unsecured subordinated debentures ("2019 Convertible Debentures") at a price of 
$100 per 2019 Convertible Debenture ("Convertible Debenture Financing"). The 2019 Convertible Debentures 
bear interest at a rate of 10% per annum, calculated and paid quarterly on the last day of August, November, 
February and May of each year, and mature on the date that is 36 months following the closing of every tranche. 

The  principal  amount  of  the  2019  Convertible  Debentures  is  convertible  into  units  of  the  Company  (each  a 
"Convertible Debenture Financing Unit"), with each Convertible Debenture Financing Unit being comprised of 
one  Share  and one Warrant  exercisable for one  Share at  an exercise price of $0.75 until the earlier of (i)  60 
months following the initial closing and (ii) the date specified in an Acceleration Notice (as defined below). The 
conversion  price  of  each  Convertible  Debenture  Financing  Unit  is  $0.50,  subject  to  customary  adjustment 
provisions.  

From  the  date  that  is 4  months  plus  1  day  following  the  closing of the  last  tranche,  subject  to  any  required 
approvals, the Company will also have the right to accelerate the expiry date of the Warrants issued under the 
Convertible Debenture Financing to not less than 21 days after the date on which a written notice is provided 
("Acceleration Notice"), if the daily VWATP of the Shares trading on the TSXV is greater than $2.50 for any 30 
consecutive trading days on the TSXV. 

The net proceeds from the Convertible Debenture Financing were used to satisfy the Company’s outstanding 
cash  obligations  in  connection  with  its  previously  announced  acquisition  of  Flow’s  interest  in  the  royalty 
agreement  with  Agnity,  and  to  fund  ongoing  working  capital  requirements  and  the  Company’s  business 
expansion.  

On June 11, 2019, the Company announced the conditional approval from the TSXV to increase the size of the 
Convertible Debenture Financing from $10,000,000 to $23,000,000 due to the demand from investors. 

On June 24, 2019, the Company announced the close of the first tranche for total gross proceeds of $17,310,000, 
and on July 11, 2019, the Company completed the final tranche, issuing a total of  235,075  2019  Convertible 
Debentures for total gross proceeds of $23,507,500. 

 
 
 
 
18 

The Company also compensated finders for introducing purchasers in the Convertible Debenture Financing with 
aggregate cash commissions of $299,355 and a total of 598,710 Broker Warrants, each exercisable for one Share 
at an exercise price of $0.50 for a period of 36 months from the date of its issuance. 

Acquisition of Fulcrum and Autopro Consultants 

On July 11, 2019, the Company announced the completion of its acquisition of Fulcrum, and indirectly of Autopro 
Consultants,  by  way  of  an  amalgamation  between  2199027  and  Fulcrum,  which  had  acquired  Autopro 
Consultants immediately prior to the amalgamation.  

Based on a closing price of $0.38 per Share on July 11, 2018, the total transaction was valued at $38,800,000. 
The  total  consideration  for  the  acquisition  was  $36,000,000,  plus  $4,865,672 as  an  adjustment equal  to  the 
amount by which Autopro Consultant’s net working capital exceeded target net working capital on closing. The 
total  consideration  was  paid  by  the  issuance  of  60,000,000  Shares  ("Consideration  Shares")  to  former 
shareholders of Fulcrum and Autopro Consultants, as well as the issuance of promissory notes in the principal 
amount of $22,865,672. The Consideration Shares are subject to escrow, with 34% of the Consideration Shares 
released from escrow 6 months following the closing of the acquisition and 33%  of the Consideration Shares 
released on each date that is 12 months and 18 months following the closing of the acquisition. 

The acquisition represented the Company’s entry into process industry markets, including new customers in oil 
and  gas,  petrochemical,  and  pipeline  management.  Autopro  Consultants  provides  over  30  years  of  domain 
expertise in these and other process markets, accelerating the Company’s agenda to deliver AI solutions specific 
to  upstream,  midstream,  and  downstream  process  facilities.  The  acquisition  has  also  expanded  mCloud’s 
AssetCare footprint by adding major oil and gas customers along with industry-specific expertise to drive the 
delivery of integrated oil and gas solutions that combine AI, 3D and mobile cloud computing technologies. 

The Company filed a Form 51-102F4 in respect of the acquisition of Autopro Consultants dated September 20, 
2019. 

First AssetCare Deployment for Oil and Gas Customers 

On July 22, 2019, the Company announced its first deliveries of AssetCare solutions to oil and gas customers 
since the acquisition of Autopro Consultants. The fist mCloud application for Smart Oil and Gas was a remote 
management  capability  based  on  technology  originally  developed  at  Autopro  Consultants  for  client  support 
services. This remote management capability is now part of mCloud’s AssetCare platform, and is implemented 
at 6 oil and gas facilities in Alberta, Canada with annual contracted recurring revenues totalling $1,000,000. 

The Credit Agreement 

On August 8, 2019, the Company entered into a credit agreement ("Credit Agreement") with Integrated Private 
Debt Fund VI LP. The Credit Agreement provided a secured term credit facility of $13,000,000 ("Credit Facility"), 
secured against the assets of Autopro Consultants and certain other assets of mCloud.  

The proceeds of the Credit Facility are being used to fund the repayment of certain outstanding notes of the 
Company related to its acquisition of Autopro Consultants, and for general working capital purposes. The Credit 
Facility has a term of 7 years, bearing an interest rate of 6.85% per annum, and the Company is to make blended 
monthly payments of principal and interest based on a 12 year amortization schedule. 

 
 
 
 
19 

GBCC Debt Settlement 

In  September  2019,  the  Company  settled  a  debt  owed  to  GBCC  Corporation,  mCloud’s  advisor  on  market 
expansion opportunities in China, in the amount of $60,000 through the issuance of 150,000 Shares ("GBCC Debt 
Settlement") at a price of $0.40. 

Longyuan Agreement 

On  August  19,  2019,  the  Company  announced  the  start  of  a  multi-phase  relationship  with  Longyuan  to  use 
mCloud’s AssetCare solution to assess and optimize wind turbine pitch systems at Longyuan’s Pu Fa Wind Farm 
in  China.  The  Company’s  Smart  Energy  team  has  been  working  with  Longyuan  to  establish  a  performance 
baseline for the wind turbines, focusing on power curve optimization and pitch system health. 

Change to the Board 

On September 3, 2019, the Company announced the appointment of Ian Russell, President and Chief Executive 
Officer  of  the  IIAC,  as  an  independent  director  of  the  Company.  Mr.  Russell  serves  on  all  of  the  Company’s 
independent committees. 

Appointments to Support mCloud’s AssetCare Expansion 

On September 10, 2019, the Company announced the appointment of Jason Brown to the position of President, 
Smart Process Industries, and Patrick Kelly to the position of Director, Solutions Business Development.  

On September 12, 2019, the Company announced the appointment of James ("Jim") Christian to the position of 
Vice President, Emerging Solutions. 

New 3D Digital Twin Solution 

On October 1, 2019, the Company announced the launch of a new AssetCare solution under the banner of the 
"3D Digital Twin", which enables mCloud to use high-precision 3D laser scanners to create digital replicas of a 
"connected facility". 

Overview 

THE BUSINESS 

The Company provides asset management solutions that take advantage of commercial IoT sensors, the cloud, 
and AI to make energy assets, including HVAC units, wind turbines, and gas compressors, more efficient. 

Through the use of AI, the Company is solving some of the world’s most challenging energy problems, including: 

 

curbing wasted energy while improving occupant comfort in commercial facilities through AI-powered 
adaptive control;  

  maximizing  asset  availability  and  production  yields of  renewable  energy  sources  through  continuous 

performance assessment and predictive maintenance; and  

  optimizing uptime and managing the operational risk of industrial process plants, including oil and gas 
facilities, through continuous AI-powered advisory and assistance to process operators in the field. 

 
 
 
 
20 

The Company delivers complete, end-to-end asset management solutions through its AssetCare platform: 

The Company offers AssetCare as a Software-as-a-Service ("SaaS") commercial offering. AssetCare collects real-
time  and  historical  data  through  the  use  of  IoT  sensors  and  direct  connection  to  industrial  control  systems, 
bringing various sources of asset performance data in the cloud where AI is applied to optimize asset health and 
performance.  

The delivery of AssetCare ensures customers access to cloud-based analytics and management dashboards that 
enable continuous access to actionable insights that drive better asset management decisions. Field maintainers 
and  operators  have  access  to  mobile  applications  powered  by  AssetCare  that  use  AI  to  provide  remote 
assistance, AI-powered recommendations, and mixed reality (as defined below) capabilities that ensure every 
field job is done right the first time. 

 
 
 
 
 
 
 
21 

The underlying technologies that make up AssetCare are derived from the various acquisitions the Company has 
completed since 2017. Each acquisition provides a key piece of the end-to-end asset management capability 
that  mCloud  provides  to  its  customers,  all  connected  to  the  AssetCare  platform  in  the  cloud.  Continued 
development of the AssetCare platform extends the solution suite to the creation of ever-increasing customer 
value. 

Products and Services 

The  Company  operates  a  singled  unified  AssetCare  offering,  which  serves three  principal markets,  totaling  a 
servable obtainable market of 10 million immediately connectable assets: 

1)  Smart Facilities, which includes quick service restaurants, small-box retailers, financial service institutions, 
shopping  centers,  and  similar  commercial  spaces.  In  this  business,  AssetCare  is  applied  to  improve  the 
energy efficiency of these buildings, primarily through the application of AI and analytics to drive efficient 
use of HVAC and lighting. 

2)  Smart Energy, which includes wind farms and power/utility sites operating distribution transformers. In this 
business, AssetCare applies AI and analytics to improve the production yield and availability of wind turbines 
and to extend the lifespan of mid-life transformers used throughout domestic power grid infrastructure. 

3)  Smart Process Industries, which includes process assets such as gas compressors, valves, wells, and control 
systems seeing use in oil and gas, petrochemical, and pipeline facilities. In this business, AssetCare optimizes 
hydrocarbon production and provides facility managers with access to crucial intelligence needed for safe 
operation of these sites, including alarm management, loop tuning, and Management of Change ("MoC") 
capabilities. 

In all three markets, the Company uses a commercial SaaS business model to distribute AssetCare. Customers 
pay a simple, subscription-based price that is determined by number of assets, asset size or complexity, and the 
expected  efficiency  gains  to  be  created  through  the  use  of  AI  and  analytics.  Set  up  as  multi-year,  recurring 
subscriptions, customers pay no fees upfront to onboard an AssetCare solution; any upfront costs are amortized 
across the lifetime of the initial subscription period. 

The underlying technology components that make up the Company’s AssetCare platform are fully developed, 
with solutions for the principal markets that are available for commercial use today. Research and Development 
("R&D") is a key priority for the business, and mCloud conducts its own R&D to continuously evolve the solutions 
driven by AssetCare, along with a defined product and technology roadmap that sees the ongoing improvement 
of the ability of AssetCare to create and deliver customer value. 

 
 
 
 
 
 
 
22 

R&D activities in plan for the fiscal year ending December 31, 2019 include a transition of AssetCare from the 
Google Cloud Platform to Microsoft Azure, a crucial milestone in the Company’s ability to scalably connect to 
many different kinds of energy assets and apply deep learning to field new AI-powered capabilities across all of 
its lines of business. 

A substantial portion of the Company’s R&D efforts are focused on making it easier for mCloud to connect to 
energy assets, including through advanced wireless IoT sensors, direct connection to assets through industry-
standard protocols, and an option to virtually sit on top of an existing asset management stack, enabling mCloud 
to deliver AssetCare without the need to install new hardware. 

Through the use of deep learning and the Company’s own database of energy date from 5,500 buildings over 10 
years, R&D efforts have yielded new AI-driven techniques to curb energy waste beyond the conventional set 
point  schedule-and-policy  approaches  exclusively  relied  upon  by  virtually  every  major  energy  management 
vendor  today.  The  use  of  AI  and  machine  learning  has  enabled  AssetCare  to  adjust  HVAC  energy  use  in  a 
commercial building moment-to-moment, creating new ways to adapt to energy demand changes by accounting 
for dozens of variables simultaneously, including HVAC unit performance, outdoor weather conditions, cost of 
energy, time of day, occupancy, and comfort preferences. 

This capability has uniquely enabled mCloud to deliver energy savings to quick service restaurants and retailers 
in  small  commercial  spaces  —both  among  the  largest  sources  of  wasted  energy  and,  prior  to  AssetCare,  a 
segment generally undeserved by the industry due to conventional economies of scale. In 2019, the Company 
expects to begin to roll-out this AI-powered capability, with several quick service restaurants in the United States 
planned to have these capabilities online by the fiscal year ending December 31, 2019. 

 
 
 
 
 
23 

In addition, there were substantial advances in the delivery of mobile capabilities to customers, with new remote 
assistance  and  mixed  reality  (as  defined  below)  capabilities  on  digital  eyewear  via  RealWear’s  hands-free 
headsets leveraging the Company’s controlling interest in Agnity.  

Production and Services 

The Company’s principal method of production is software development associated with the evolution of the 
AssetCare  platform.  Actual  delivery  and  ongoing  asset  management  is  provided  through  the  use  of  AI  and 
analytics supported by an internal team of asset management experts, with experience in all of the defined asset 
classes that mCloud serves in market. Certain aspects of AssetCare onboarding, such as the installation of IoT 
hardware,  may  involve  third  party  service  providers  who  partner  with  mCloud  in  all  of  the  markets  where 
mCloud does business. 

Specialized Skill and Knowledge 

The Company retains specialized skills and knowledge within each of the three lines of business. Within Smart 
Facilities, mCloud possesses talent and experience in building energy management, specifically energy efficient 
management of HVAC units and lighting. Within Smart Energy, mCloud has a team of experts in wind turbine 
engineering  and  turbine  Operations  and  Maintenance  ("O&M").  In  Smart  Process  Industries,  the  Company 
possesses talent and experience related to the management of process assets used in the refinement of oil and 
gas products. 

From a core technology perspective, the team also retains specialized skills and expertise in specific areas of 
software development, namely the development of artificial intelligence capabilities, such as neural networks 
and  deep  learning.  Team  members  also  possess  backgrounds  in  data  science  and  statistics.  To  support  the 
delivery of AssetCare  capabilities  that support mobile  workers, the mCloud team has special knowledge and 
experience in the development of advanced mobile applications, and 3D capabilities including augmented and 
virtual reality (collectively known as "mixed reality"). 

Competitive Conditions 

In  the  principal  markets  that  mCloud  operates,  there  are  numerous  incumbent  solution  providers  including 
Honeywell, Siemens, and GE, which also operate commercial offerings that overlap or compete with AssetCare. 
mCloud’s competitive advantage lies in its combined use of IoT, AI, and the cloud to make enterprise-grade asset 
management  capabilities  available  to  an  entire  underserved  market  of  assets  that  have  traditionally  gone 
unmanaged because conventional solutions have been too expensive to be economical. 

The Company observes  that  in the  principal markets it serves, most  incumbent asset management  solutions 
place a heavy focus on acquiring data, storing it, then reporting it to make it available to end customers. mCloud 
differentiates  itself  from  the  competition  by  using  AI  and  analytics  to  create  actionable  insight  that  help 
customers decide what actions are the best ones to take to get the most out of their assets — instead of simply 
reporting on data, mCloud’s AssetCare platform helps customers make sense of it. 

Intangible Properties 

mCloud’s  success  depends  in  part  on  its  ability  to  create  unique  intellectual  property  that  improves  the 
Company’s ability to create  and deliver customer value  in the principal markets where  it does  business. The 
Company relies on the use of intellectual property rights, including patents, copyrights, registered trademarks, 
and trade secrets in Canada, the United States, and the European Union.  

 
 
 
 
24 

The Company retains a portfolio of 14 software patents in the areas of HVAC energy efficiency, 3D, and asset 
management, and a portfolio of 12 registered trademarks, including marks related to mCloud and AssetCare: 

Patent 

Patent No. / 
App. Serial No. 

Jurisdiction 

Date Issued /  
Date Filed 

Status 

Registered 
Owner 

Apparatus and method for 
detecting faults and 
providing diagnostics in 
vapor compression cycle 
equipment 

Estimating operating 
parameters of vapor 
compression cycle 
equipment 

Estimating evaporator 
airflow in vapor 
compression cycle cooling 
equipment 

Apparatus and method for 
detecting faults and 
providing diagnostics in 
vapor compression cycle 
equipment 

Method for Determining 
Evaporator Airflow 
Verification 

Method and Apparatus for 
Transforming Polygon Data 
to Voxel Data for General 
Purpose Applications 

Method and System for 
Rendering Voxel Data while 
Addressing Multiple Voxel 
Set Interpenetration 

6,658,373 

US Patent 

12/2/2003 

Live 

6,701,725 

US Patent 

3/9/2004 

Live 

6,973,793 

US Patent 

12/13/2005 

Live 

7,079,967 

US Patent 

7/18/2006 

Live 

8,024,938 

US Patent 

9/27/2011 

Live 

6,867,774 

US Patent 

3/15/2005 

Live 

7,218,323 

US Patent 

5/15/2007 

Live 

Field Diagnostic 
Services, Inc. 

Field Diagnostic 
Services, Inc. 

Field Diagnostic 
Services, Inc. 

Field Diagnostic 
Services, Inc. 

Field Diagnostic 
Services, Inc. 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

 
 
 
 
 
25 

Patent 

Patent No. / 
App. Serial No. 

Jurisdiction 

Date Issued /  
Date Filed 

Status 

Registered 
Owner 

Method and Apparatus for 
Transforming Point Cloud 
Data to Volumetric Data 

Method, System and Data 
Structure for Progressive 
Loading and Processing of a 
3D Dataset 

Method and System for 
Calculating Visually 
Improved Edge Voxel 
Normals when Converting 
Polygon Data to Voxel Data 

System and Method for 
Optimal Geometry 
Configuration Based on 
Parts Exclusion 

7,317,456 

US Patent 

1/8/2008 

Live 

7,965,290 

US Patent 

6/21/2011 

Live 

8,217,939 

US Patent 

7/16/2012 

Live 

9,159,170 

US Patent 

10/13/2015 

Live 

Method and System for 
Emulating Kinematics 

9,342,913 

US Patent 

5/17/2016 

Live 

System, Computer-
Readable Medium and 
Method for 3D Differencing 
of 3D Voxel Models 

System, Method and 
Computer-Readable 
Medium for Organizing and 
Rendering 3D Voxel Models 
in a Tree Structure 

9,600,929 

US Patent 

3/21/2017 

Live 

9,754,405 

US Patent 

9/10/2015 

Live 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

NGRAIN 
(Canada) 
Corporation 

Trademark 

ACRx 

App. Serial No. 
/  
Reg. No. 

75281276/ 
2492872 

Date Issued /  
Date Filed 

Status 

Registered 
Owner 

9/25/2001 

Live 

Field Diagnostic 
Services, Inc. 

 
 
 
 
 
14/11/2017 

Live 

mCloud Corp. 

Trademark 

VIRTUAL MECHANIC 

MCLOUD CORP (standard mark) 

mCloud Corp (design mark) 

Asset Circle of Care (standard mark) 

AssetCare (standard mark) 

3KO 

NGRAIN (design mark) 

NGRAIN (design mark) 

26 

App. Serial No. 
/  
Reg. No. 

Date Issued /  
Date Filed 

75281278/ 
2347749 

87327278/ 
5333557 

87327435/ 
5333558 

87327483/ 
5333559 

87327512/ 
5333560 

77398780/ 
3796217 

77912373/ 
3840652 

5/2/2000 

14/11/2017 

14/11/2017 

11/14/2017 

11/11/2008 

6/15/2010 

009245101 (EU) 

12/27/2010 

PRODUCER 

009327412 (EU) 

2/3/2011 

NGRAIN (standard mark) 

78199527/ 
2881383 

9/7/2004 

mCloud Connect (standard mark) 

5756945 

5/21/2019 

Status 

Live 

Live 

Registered 
Owner 

Field Diagnostic 
Services, Inc. 

mCloud Corp. 

Live 

Live 

Live 

Live 

Live 

Live 

Live 

Live 

mCloud Corp. 

mCloud Corp. 

NGRAIN (Canada) 
Corporation 

NGRAIN (Canada) 
Corporation 

NGRAIN (Canada) 
Corporation 

NGRAIN (Canada) 
Corporation 

NGRAIN (Canada) 
Corporation 

mCloud Corp. 

The  Company  also  uses  key  domain  names,  including  acrx.com,  fdsi.site,  fdsi.us,  fielddiagnostics.com, 
fmdiagnosticscoe.com, mysamobile.com, peatanalytics.com, smartertstat.com, mcloudcorp.com, assetcare.io, 
assetcare.net, ngrain.com, ngrain.ca, ngrain.net, ngrain.org and i3dimensions.com. 

The Company further protects its proprietary source code and algorithms as trade secrets, limiting access to 
these to employees who have a need to know such information. 

Environmental Protection 

The Company does not see any financial or operational effects from environmental protection requirements on 
capital expenditures, profit or loss, and competitive position in this financial year. In future, the Company may 
see enhanced demand for AssetCare in businesses who have a mandate to become more energy efficient. 

 
 
 
 
 
 
 
 
27 

Employees 

As of the date of this AIF, the Company and its subsidiaries has over 185 employees with twelve offices in Canada, 
the United States, Greater China, the Middle East, and Southeast Asia.  

Foreign Operations 

The Company operates in multiple geographies around the world, including North America (the United States 
and  Canada),  Europe  (the  United  Kingdom  and  continental  Europe),  and  Southeast  Asia  (primarily  Greater 
China), with the majority of its business taking place outside of Canada. mCloud is not dependent on business in 
any one region for its success. 

RISK FACTORS 

AN INVESTMENT IN SECURITIES OF THE COMPANY IS HIGHLY SPECULATIVE AND INVOLVES A HIGH DEGREE OF 
RISK AND SHOULD ONLY BE MADE BY INVESTORS WHO CAN AFFORD TO LOSE THEIR ENTIRE INVESTMENT.  

Prior to making an investment decision, investors should consider the investment risks set forth below and those 
described  elsewhere  in  this  AIF,  which  are  in  addition  to  the  usual  risks  associated  with  an  investment  in  a 
business at an early stage of development. The directors of mCloud consider the risks set forth below to be the 
most significant, but do not consider them to be all of the risks associated with an investment in securities of 
mCloud. If any of these risks materialize into actual events or circumstances or other possible additional risks 
and uncertainties of which the  directors are currently unaware or which they consider not to be material in 
connection  with  mcloud’s  business  actually  occur,  mcloud’s  assets,  liabilities,  financial  condition,  results  of 
operations (including future results of operations), business and business prospects, are likely to be materially 
and adversely affected. In such circumstances, the price of mcloud’s securities could decline and investors may 
lose all or part of their investment. 

Going Concern Assumption 

The consolidated financial statements of mCloud have been prepared in accordance with IFRS on a going concern 
basis, which presumes that mCloud will be able to realize its assets and discharge its liabilities in the normal 
course of business for the foreseeable future. mCloud's continuation as a "going concern" is uncertain and is 
dependent upon, amongst other things, attaining a satisfactory revenue level, the support of its customers, its 
ability  to  continue  profitable  operations,  the  generation  of  cash  from  operations,  and  its  ability  to  obtain 
financing arrangements and capital in the future. These material uncertainties represent risk to mCloud’s ability 
to continue as a going concern and realize its assets and pay its liabilities as they become due. If the "going 
concern" assumption was not appropriate for the consolidated financial statements, then adjustments would 
be  necessary  to  the  carrying  values  of  assets  and  liabilities,  the  reported  expenses  and  the  balance  sheet 
classifications used. Such adjustments could be material.  

mCloud may be unable to identify and complete suitable platform acquisitions and acquisitions in its existing 
vertical markets. 

mCloud cannot be certain that it will be able to identify suitable new acquisition candidates that are available 
for  purchase  at  reasonable  prices.  Even  if  mCloud  is  able  to  identify  such  candidates,  it  may  be  unable  to 
consummate  an  acquisition  on  suitable  terms.  When  evaluating  an  acquisition  opportunity,  mCloud  cannot 
assure you that it will correctly identify the risks and costs inherent in the business that it is acquiring. If mCloud 
is  to  proceed  with one  or more  significant  future  acquisitions  in  which  the  consideration  consists  of  cash,  a 

 
 
 
 
28 

substantial portion of its available cash resources may be used or it may have to seek additional financing to 
complete such acquisitions.  

Potential acquisitions could be difficult to consummate and integrate into mCloud’s operations, and they and 
investment transactions could disrupt mCloud’s business, dilute stockholder value or impair mCloud’s financial 
results.  

As part of mCloud’s business strategy, it may continue from time to time to seek to grow its business through 
acquisitions of or investments in new or complementary businesses, technologies or products that it believes 
can improve its ability to compete in its existing customer markets or allow it to enter new markets. The potential 
risks associated with acquisitions and investment transactions include, but are not limited to:  

 

failure to realize anticipated returns on investment, cost savings and synergies;  

  difficulty in assimilating the operations, policies and personnel of the acquired company;  

  unanticipated costs associated with acquisitions; 

 

challenges in combining product offerings and entering into new markets in which we may not have 
experience;  

  distraction of management’s attention from normal business operations; 

  potential loss of key employees of the acquired company;  

  difficulty implementing effective internal controls over financial reporting and disclosure controls and 

procedures;  

 

impairment of relationships with customers or suppliers;  

  possibility of incurring impairment losses related to goodwill and intangible assets; and  

  other issues not discovered in due diligence, which may include product quality issues or legal or other 

contingencies.  

Acquisitions  and/or  investments  may  also  result  in  potentially  dilutive  issuances  of  equity  securities,  the 
incurrence of debt and contingent liabilities, the expenditure of available cash, and amortization expenses or 
write-downs related to intangible assets such as goodwill, any of which could have a material adverse effect on 
mCloud’s  operating  results  or  financial  condition.  Investments  in  immature  businesses  with  unproven  track 
records and technologies have an especially high degree of risk, with the possibility that mCloud may lose its 
entire investment or incur unexpected liabilities. mCloud may experience risks relating to the challenges and 
costs  of  closing  a  business  combination  or  investment  transaction  and  the  risk  that  an  announced  business 
combination or investment transaction may not close. There can be no assurance that mCloud will be successful 
in making additional acquisitions in the future or in integrating or executing on its business plan for existing or 
future acquisitions.  

mCloud may acquire contingent liabilities through acquisitions that could adversely affect mCloud’s operating 
results.  

mCloud  may  acquire  contingent  liabilities  in  connection  with  acquisitions  it  has  completed,  which  may  be 
material.  Although  management  uses  its  best  efforts  to  estimate  the  risks  associated  with  these  contingent 
liabilities and the likelihood that they will materialize, their estimates could differ materially from the liabilities 
actually incurred.  

 
 
 
 
29 

Acquisitions,  investments,  joint  ventures  and  other  business  initiatives  may  negatively  affect  mCloud’s 
operating results. 

The  growth  of  mCloud  through  the  successful  acquisition  and  integration  of  complementary  businesses  is  a 
critical component of its corporate strategy. mCloud continually evaluates acquisition opportunities within its 
respective marketplace and may be in various stages of discussions with respect to such opportunities. mCloud 
plans to continue to pursue acquisitions that complement its existing business, represent a strong strategic fit, 
and  are  consistent  with  its  overall  growth  strategy  and  disciplined  financial  management.  mCloud  may  also 
target future acquisitions to expand or add functionality and capabilities to its existing portfolio of solutions, as 
well as add new solutions to its portfolio. mCloud may also consider opportunities to engage in joint ventures or 
other business collaborations with third parties to address particular market segments. These activities create 
risks such as: (i) the need to integrate and manage the businesses and products acquired with mCloud’s own 
business and products; (ii) additional demands on its resources, systems, procedures and controls; (iii) disruption 
of its ongoing business; and (iv) diversion of management's attention from other business concerns. Moreover, 
these transactions could involve: (a) substantial investment of funds or financings by issuance of debt or equity 
or  equity-related  securities;  (b)  substantial  investment  with  respect  to  technology  transfers  and  operational 
integration; and (c) the acquisition or disposition of product lines or businesses. 

Also, such activities could result in charges and expenses and have the potential to either dilute the interests of 
existing shareholders or result in the issuance or assumption of debt. This could have a negative impact on the 
credit ratings of mCloud’s outstanding debt securities.  

Such  acquisitions,  investments,  joint  ventures  or  other  business  collaborations  may  involve  significant 
commitments of financial and other resources of mCloud. Any such activity may not be successful in generating 
revenues,  income  or  other  returns  to  mCloud,  and  the  resources  committed  to  such  activities  will  not  be 
available to it for other purposes. Moreover, if mCloud is unable to access capital markets on acceptable terms 
or at all, it may not be able to consummate a specific acquisition, or a series of acquisitions. Alternatively, mCloud 
may have to complete a transaction on the basis of a less than optimal capital structure. mCloud’s potential 
inability (i) to take advantage of growth opportunities for its business or for its products and services, or (ii) to 
address  risks  associated  with  acquisitions  or  investments  in  businesses,  may  negatively  affect  its  operating 
results. Additionally, any impairment of goodwill or other intangible assets acquired in an acquisition or in an 
investment, or charges associated with any acquisition or investment activity, may materially impact mCloud’s 
results of operations which, in turn, may have an adverse material effect on the market price of Shares or credit 
ratings of its outstanding debt securities.  

The loss of one or more of mCloud’s key personnel, or its failure to attract and retain other highly qualified 
personnel in the future, could harm its business.  

mCloud  currently  depends  on  the  continued  services  and  performance  of  its  key  personnel,  including  its 
executive officers. The loss of key personnel could disrupt mCloud’s operations and have an adverse effect on 
its business and financial results.  

As  mCloud  continues  to  grow,  it  cannot  guarantee  that  it  will  continue  to  attract  the  personnel  it  needs  to 
maintain its competitive position. As mCloud scales, the total cash and equity compensation structure necessary 
to retain and attract key personnel may have to change to be in line with market rates for the verticals in which 
mCloud competes. If mCloud does not succeed in attracting, hiring, and integrating key personnel with industry-
specific experience, or retaining and motivating existing personnel, it may be unable to grow effectively. 

 
 
 
 
30 

mCloud cannot be certain that additional financing will be available on reasonable terms when required, or 
at all.  

From time to time, mCloud may need additional financing, including to fund potential acquisitions. Its ability to 
obtain  additional  financing,  if  and  when  required,  will  depend  on  investor  demand,  mCloud’s  operating 
performance, the condition of the capital markets, and other factors. To the extent mCloud draws on its credit 
facilities, if any, to fund certain obligations, it may need to raise additional funds, and mCloud cannot provide 
assurance that additional financing will be available to it on favorable terms when required, or at all. If mCloud 
raises additional funds through the issuance of equity, equity-linked or debt securities, those securities may have 
rights,  preferences,  or  privileges  senior  to  the  rights  of  mcloud’s  Shares,  and  existing  shareholders  may 
experience dilution.  

mCloud may not be able to protect its intellectual property rights, which could make it less competitive and 
cause it to lose market share.  

mCloud’s software is proprietary. mCloud’s strategy is to rely on a combination of copyright, patent, trademark 
and  trade  secret  laws  in  the  United  States,  Canada  and  other  jurisdictions,  and  to  rely  on  license  and 
confidentiality agreements and software security measures to further protect its  proprietary technology and 
brand. mCloud has obtained or applied for patent protection with respect to some of its intellectual property, 
but generally does not rely on patents as a principal means of protecting its intellectual property. mCloud has 
registered or applied to register some of its trademarks in the United States and in selected other countries. 
mCloud generally enters into non-disclosure agreements with its employees and customers, and historically has 
restricted third-party access to its software and source code, which it regards as proprietary information.  

The steps mCloud has taken to protect its proprietary rights may not be adequate to avoid the misappropriation 
of its technology or independent development by others of technologies that may be considered a competitor. 
mCloud’s intellectual property rights may expire or be challenged, invalidated or infringed upon by third parties 
or  it  may  be  unable  to  maintain,  renew  or  enter  into  new  licenses  on  commercially  reasonable  terms.  Any 
misappropriation of mCloud’s technology or development of competitive technologies could harm its business 
and could diminish or cause it to lose the competitive advantages associated with its proprietary technology, 
and  could  subject  it  to  substantial  costs  in  protecting  and  enforcing  its  intellectual  property  rights,  and/or 
temporarily or permanently disrupt its sales and marketing of the affected products or services. The laws of 
some countries in which mCloud’s products are licensed do not protect its intellectual property rights to the 
same extent as the laws of the United States. Moreover, in some non-U.S. countries, laws affecting intellectual 
property  rights  are  uncertain  in  their  application,  which  can  affect  the  scope  of  enforceability  of  mCloud’s 
intellectual property rights.  

mCloud’s software research and development initiatives and its customer relationships could be compromised 
if the security of its information technology is breached as a result of a cyberattack. This could have a material 
adverse effect on mCloud’s business, operating results and financial condition, and could harm its competitive 
position. 

mCloud devotes significant resources to continually updating its software and developing new products, and its 
financial  performance  is  dependent  in  part  upon  its  ability  to  bring  new  products  and  services  to  market. 
mCloud’s customers use its software to monitor their assets and rely on mCloud to provide updates and releases 
as  part  of  its  software  maintenance  and  support  services.  The  security  of  mCloud’s  information  technology 
environment is therefore important to its research and development initiatives, and an important consideration 
in its customers’ purchasing decisions. If the security of mCloud’s systems is impaired, its development initiatives 
might  be  disrupted,  and  it  might  be  unable  to  provide  service.  mCloud’s  customer  relationships  might 
deteriorate, its reputation in the industry could be harmed, and it could be subject to liability claims. This could 

 
 
 
 
31 

reduce mCloud’s revenues, and expose it to significant costs to detect, correct and avoid any breach of security 
and to defend any claims against it.  

The  loss  of  mCloud’s  rights  to  use  technology  currently  licensed  by  third  parties  could  increase  operating 
expenses by forcing mCloud to seek alternative technology and adversely affect mCloud’s  ability to compete. 

mCloud occasionally licenses technology, including software and related intellectual property, from third parties 
for use in its products and may be required to license additional intellectual property. There are no assurances 
that  mCloud  will  be  able  to  maintain  its  third-party  licenses  or  obtain  new  licenses  when  required  on 
commercially reasonable terms, or at all.  

Information technology systems.  

mCloud’s operations depend in part upon IT systems. mCloud’s IT systems are subject to disruption, damage, or 
failure  from many  sources,  including  computer  viruses,  security  breaches,  natural  disasters,  power  loss,  and 
defects in design. To date, mCloud has not experienced any material losses relating to IT system disruptions, 
damage or failure, but there are no assurances that it will not incur such losses in the future. Any of these and 
other  events  could  result  in  IT  systems  failures,  operational  delays,  production  downtimes,  destruction  or 
corruption of data, security breaches, or other manipulation or improper use of mCloud’s systems and networks.  

mCloud’s products are highly technical, and if they contain undetected errors mCloud’s business and financial 
results could be adversely affected.  

mCloud’s  products  are  highly  technical  and  complex.  mCloud’s  products  may  now  or  in  the  future  contain 
undetected errors, bugs, or vulnerabilities. Some errors in mCloud’s products may only be discovered after they 
have  been  released.  Any  errors,  bugs, or  vulnerabilities  discovered  in  mCloud’s  products  after  release could 
result in damage to mCloud’s reputation, loss of users, loss of revenue, or liability for damages, any of which 
could adversely affect mCloud’s business and financial results.  

If  mCloud’s  products  are  unable  to  work  with  devices,  platforms  or  interfaces  to  deliver  targeted  user 
experiences, this could adversely affect mCloud’s business and financial results.  

mCloud is dependent on the interoperability of AssetCare™ with popular cloud systems that it does not control, 
such  as  Google.  Any  changes  in  such  systems  that  degrade  the  functionality  of  mCloud’s  products  or  give 
preferential treatment to competitive products could adversely affect mCloud’s business and financial results. 

Reliance on third party networks.  

mCloud  is  dependent  on  third  party  mobile  networks  such  as  those  provided  by  major  telecommunications 
companies to provide services. These third-party networks are controlled by third parties and are  subject to 
compromise or failure. Extended disruptions of such networks could adversely affect mCloud’s business  and 
financial results.  

If  mCloud is  not  able to maintain and  enhance the  AssetCare™  brand,  or  if  events occur  that  damage  the 
AssetCare™ reputation and brand, mCloud’s ability to expand its base of users may be impaired, which could 
adversely affect mCloud’s business and financial results.  

mCloud believes that the AssetCare™ brand will significantly contribute to the success of its business. mCloud 
also believes that maintaining and enhancing its own brands, in particular the AssetCare™ brand, is critical to 
expanding its base of users. Many of its new users are referred by existing users, and therefore mCloud strives 
to ensure that users remain favorably inclined towards AssetCare™. Maintaining and enhancing the AssetCare™ 
brand will depend largely on mCloud’s ability to continue to provide useful, reliable, trustworthy, and innovative 

 
 
 
 
32 

products, which it may not do successfully. mCloud may introduce new products or terms of service that users 
do not like, which could adversely affect mCloud’s business and financial results.  

If  mCloud  fails  to  increase  market  awareness  of  AssetCare™  and  expand  sales  and  marketing  operations, 
mCloud’s business and financial results could be adversely affected.  

mCloud believes that the AssetCare™ brand will continue to significantly contribute to the success of its business. 
mCloud intends to spend significant resources on increasing the market awareness of the AssetCare™ brand and 
expanding its sales and marketing operations. There is no guarantee that mCloud will be successful in its efforts 
to increase market awareness. Failure to increase market awareness of the AssetCare™ brand or the failure of 
customers to adopt the AssetCare™ brand could adversely affect mCloud’s business and financial results.  

If mCloud does not continue to develop technologically advanced products that successfully integrate with the 
software products and enhancements used by its customers, future revenues and its operating results may be 
negatively affected.  

mCloud’s success depends upon its ability to design, develop, test, market, license and support new software 
products, services, and enhancements of current products and services on a timely basis in response to both 
competitive  threats  and  marketplace  demands.  The  software  industry  is  increasingly  focused  on  cloud 
computing,  mobility,  social  media  and  SaaS  among  other  continually  evolving  shifts.  In  addition,  mCloud’s 
software  products,  services,  and  enhancements  must  remain  compatible  with  standard  platforms  and  file 
formats.  Often,  mCloud  must  integrate  software  licensed  or  acquired  from  third  parties  with  its  proprietary 
software to create or improve its products. If mCloud is unable to achieve a successful integration with third 
party software, it may not be successful in developing and marketing its new software products, services, and 
enhancements.  If  mCloud  is  unable  to  successfully  integrate  third  party  software  to  develop  new  software 
products,  services,  and  enhancements  to  existing  software  products  and  services,  or  to  complete  the 
development of new software products and services which it licenses or acquires from third parties, its operating 
results will materially suffer. In addition, if the integrated or new products or enhancements do not  achieve 
acceptance  by  the  marketplace,  mCloud’s  operating  results  will  materially  suffer.  Moreover,  if  new  industry 
standards emerge that mCloud does not anticipate or adapt to, or with rapid technological change occurring, if 
alternatives to its services and solutions are developed by its competitors, its software products and services 
could be rendered obsolete, causing it to lose market share and, as a result, harm its business and operating 
results and its ability to compete in the marketplace.  

mCloud’s  new  products  and  changes  to  existing  products  could  fail  to  attract  or  retain  users  or  generate 
revenue.  

mCloud’s ability to retain, increase, and engage its user base and to increase its revenue will depend heavily on 
mCloud’s  ability  to  create  or  acquire  successful  new  products,  both  independently  and  in  conjunction  with 
software and platform developers or other third parties.  

mCloud may introduce significant changes to its existing products or develop and introduce new and unproven 
products, including using technologies with which it has little or no prior development or operating experience. 
If  new or  enhanced  products  fail  to  engage  users,  mCloud  may  fail  to  attract  or  retain  users  or to  generate 
sufficient revenue,  operating  margin, or other value to  justify certain  investments,  and  the  business may  be 
adversely affected. In the future, mCloud may invest in new products and initiatives to generate revenue. There 
is  no  guarantee  these  approaches  will  be  successful.  If  mCloud  is  not  successful  with  new  approaches  to 
monetization,  it  may  not  be  able  to  maintain  or  grow  its  revenue  as  anticipated  or  recover  any  associated 
development costs, which could adversely affect mCloud’s business and financial results.  

 
 
 
 
33 

mCloud may incur liability as a result of information retrieved from or transmitted over or through mCloud 
products or network. 

mCloud may face claims relating to information that is retrieved from or transmitted over the Internet or through 
mCloud and claims related to mCloud’s products. In particular, the nature of mCloud’s business exposes it to 
claims related to intellectual property rights, rights of privacy, and personal injury torts. 

Worldwide efforts to contain capital spending, general uncertainty as to continued economic growth during 
the current post-recessionary global economy, the possibility of another recession and a continued weakened 
global economy could have a material adverse effect on mCloud.  

One  factor  that  significantly  affects  mCloud’s  financial  results  is  the  impact  of  economic  conditions  on  the 
willingness  of  mCloud’s  current  and  potential  customers  to  make  capital  investments.  Given  the  general 
uncertainty  as  to  continued  economic  growth  during  the  current  post-recessionary  global  economy,  mCloud 
believes that customers continue to be cautious about sustained economic growth and have tried to maintain 
or improve profitability through cost control and constrained capital spending, which places additional pressure 
on departments to demonstrate acceptable return on investment. Current uncertain worldwide economic and 
political environments make it increasingly difficult for mCloud, its customers and suppliers to accurately predict 
future product demand, which could result in an inability to satisfy demand for mCloud’s products and a loss of 
market share. mCloud’s revenues may decline in such circumstances and profit margins could be eroded, or 
mCloud could incur significant losses. 

Moreover,  economic  conditions  worldwide  may  contribute  to  slowdowns  in  the  markets  in  which  mCloud 
operates, resulting in reduced demand for mCloud’s solutions as a result of customers choosing to refrain from 
capital investments.  

Continuing turmoil in the geopolitical environment in many parts of the world, including terrorist activities and 
military actions, as well as political and economic issues in many regions, continue to put pressure on global 
economic conditions. mCloud’s business and financial results and its ability to expand into other international 
markets  may  also  be  affected  by  changing  economic  conditions  particularly  germane  to  that  sector  or  to 
particular customer markets within that sector.  

mCloud is exposed to fluctuations in currency exchange rates that could negatively impact mCloud’s business 
and financial result.  

Because a portion of mCloud’s business is conducted outside of the United States, mCloud faces exposure to 
adverse movements in foreign currency exchange  rates. These  exposures may change  over time as business 
practices evolve, which could adversely affect mCloud’s business and financial results.  

Any changes to existing accounting pronouncements or taxation rules or practices may affect how mCloud 
conducts business.  

New accounting pronouncements, taxation rules and varying interpretations of accounting pronouncements or 
taxation rules have occurred in the past and may occur in the future. The change to existing rules, future changes, 
if any, or the need for mCloud to modify a current tax position may adversely affect the way mCloud conducts 
business.  

mCloud’s business is subject to complex and evolving domestic and foreign laws and regulations. Many of 
these laws and  regulations  are  subject  to  change and  uncertain interpretation,  and  could  result in  claims, 

 
 
 
 
34 

changes  to  mCloud’s  business  practices,  increased  cost  of  operations,  or  declines  in  user  growth  or 
engagement, or otherwise harm mCloud’s business. 

mCloud  is  subject  to  a variety of  laws  and  regulations  in  the  United  States  and  abroad  that  involve  matters 
central to its business, including user privacy, data protection, intellectual property, distribution, contracts and 
other communications, competition, consumer protection, and taxation. Foreign laws and regulations are often 
more restrictive than those in the United States. These U.S. federal and state and foreign laws and regulations 
are constantly evolving and can be subject to significant change. In addition, the application and interpretation 
of these laws and regulations are often uncertain, particularly in the new and rapidly evolving industry in which 
mCloud operates. Existing and proposed laws and regulations may be costly to comply with and can delay or 
impede  the  development  of  new  products,  result  in  negative  publicity,  increase  mCloud’s  operating  costs, 
require significant management time and attention, and subject mCloud to claims or other remedies, including 
fines or demands that mCloud modify or cease existing business practices.  

mCloud’s business is highly competitive. Competition presents an ongoing threat to the success of its business. 
If  mCloud  fails  to  compete  successfully  against  industry  peers,  mCloud’s  ability  to  increase  revenues  and 
achieve profitability will be impaired.  

In North American and international markets, mCloud faces competition from various types of technology and 
remote  asset  management  businesses.  mCloud  directly  competes  with  global  asset  care  management 
companies, including: IBM Corporation, AT&T Intellectual Property, Hitachi, Ltd., Verizon Communications, Inc., 
PTC Inc., SAP GE, Rockwell Automation, Inc., Schneider Electric SE, and Infosys Limited among others.  

As mCloud introduces new products and as its existing products evolve, or as other companies introduce new 
products and services, mCloud may become subject to additional competition.  

Some of mCloud’s current and potential competitors have significantly greater resources and hold advantageous 
competitive  positions  in  certain  market  segments  than  mCloud  currently  holds.  These  factors  may  allow 
mCloud’s competitors to respond more effectively than mCloud to new or emerging technologies and changes 
in  market  requirements.  mCloud’s  competitors  may  develop  products  that  are  similar  to  mCloud’s  or  that 
achieve  greater  market  acceptance,  may  undertake  more  far-reaching  and  successful  product  development 
efforts or marketing campaigns, or may adopt more aggressive pricing policies. Certain competitors could use 
strong or dominant positions in one or more markets to gain a competitive advantage against mCloud. As a 
result, mCloud’s competitors may acquire and engage users of mCloud’s current products at the expense of the 
growth or engagement of its user base, which could adversely affect mCloud’s business and financial results.  

mCloud  believes  that  its  ability  to  compete  effectively  depends  upon  many  factors  both  within  and  beyond 
mCloud’s control, including: 

 

 

 

 

the  usefulness,  ease  of  use,  performance,  and  reliability  of  mCloud’s  products  compared  to  its 
competitors; 

the size and composition of mCloud’s user base;  

the engagement of mCloud’s users with its products;  

the timing and market acceptance of mCloud’s products, including developments and enhancements, 
or similar improvements by its competitors;  

  mCloud’s ability to monetize its products, including its ability to successfully monetize AssetCare™;  

 

customer service and support efforts;  

 
 
 
 
35 

  marketing and selling efforts;  

  mCloud’s financial condition and results of operations;  

 

changes mandated by legislation, regulatory authorities, or litigation, including settlements and consent 
decrees, some of which may have a disproportionate effect on mCloud;  

  acquisitions  or  consolidation  within  mCloud’s  industry,  which  may  result  in  more  formidable 

competitors;  

  mCloud’s ability to attract, retain, and motivate talented employees, particularly computer engineers;  

  mCloud’s ability to cost-effectively manage and grow its operations; and  

 

the mCloud reputation and brand strength relative to competitors.  

If mCloud is not able to effectively compete, its user base and level of user engagement may decrease, which 
could adversely affect mCloud’s business and financial results.  

Existing executive officers, directors and holders of 10% or more of mCloud’s Shares collectively own more 
than 50% of mCloud’s Shares and will continue to have substantial control over mCloud, which will limit an 
investor’s ability to influence the outcome of important transactions, including a change in control. 

mCloud’s Shares are concentrated in the hands of a few shareholders. A limited number of shareholders may 
have  the  ability  to  control  or  substantially  influence  aspects  of  mCloud’s  business.  This  concentration  of 
ownership  may  discourage,  delay  or  prevent  a  change  in  control  of  mCloud,  which  could  deprive  mCloud’s 
shareholders of an opportunity to receive a premium for their shares as part of a sale of mCloud. These actions 
may be taken even if they are opposed by mCloud’s other shareholders.  

mCloud’s compensation structure may hinder its efforts to attract and retain vital employees. 

A  portion of mCloud’s  total  compensation  program for  its  executive  officers  and  key  personnel  includes  the 
award of options or restricted stock units to buy Shares. If the market price of the Shares perform poorly, such 
performance may adversely affect mCloud’s ability to retain or attract critical personnel. In addition, any changes 
made to mCloud’s equity incentive award policies, or to any other of its compensation practices, which are made 
necessary by governmental regulations or competitive pressures, could adversely affect its ability to retain and 
motivate existing personnel and recruit new personnel. For example, any limit to total compensation which may 
be prescribed by the government or  applicable regulatory authorities or any significant increases in personal 
income tax levels levied in countries where mCloud has a significant operational presence may hurt its ability to 
attract or retain its executive officers or other employees whose efforts are vital to its success. Additionally, 
payments  under  mCloud’s  long-term  incentive  plan  are  dependent  to  a  significant  extent  upon  the  future 
performance of mCloud both in absolute terms and in comparison to similarly situated companies. Any failure 
to  achieve  the  targets  set  under  mCloud’s  long-term  incentive  plan  could  significantly  reduce  or  eliminate 
payments made under this plan, which may, in turn, materially and adversely affect its ability to retain the key 
personnel who are subject to this plan. 

The requirements of being a public company may strain mCloud’s resources, divert management’s attention 
and affect its ability to attract and retain executive management and qualified board members.  

As a reporting issuer, mCloud is subject to the reporting requirements of applicable securities legislation of the 
jurisdiction in which it is a reporting issuer, the listing requirements of the TSXV and other applicable securities 
rules and regulations. Compliance  with these rules and regulations will increase mCloud’s  legal and financial 

 
 
 
 
36 

compliance costs, make some activities more difficult, time consuming or costly and increase  demand on its 
systems and resources. Applicable securities laws will require mCloud to, among other things, file certain annual 
and quarterly reports with respect to its business and results of operations. In addition, applicable securities 
laws require mCloud to, among other things, maintain effective disclosure controls and procedures and internal 
control  over  financial  reporting.  In  order  to  maintain  and,  if  required,  improve  its  disclosure  controls  and 
procedures  and  internal  control  over  financial  reporting  to  meet  this  standard,  significant  resources  and 
management oversight may be required. Specifically, due to the increasing complexity of its transactions, it is 
anticipated that mCloud will improve its disclosure controls and procedures and internal control over financial 
reporting  primarily  through  the  continued  development  and  implementation  of  formal  policies,  improved 
processes and documentation procedures, as well as the continued sourcing of additional finance resources. As 
a result, management’s attention may be diverted from other business concerns, which could harm mCloud’s 
business  and  results  of  operations.  To  comply  with  these  requirements,  mCloud  may  need  to  hire  more 
employees in the future or engage outside consultants, which will increase its costs and expenses. 

In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are 
creating  uncertainty  for  public  companies,  increasing  legal  and  financial  compliance  costs  and  making  some 
activities more time consuming. These laws, regulations and standards are subject to varying interpretations, in 
many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time as 
new  guidance  is  provided  by  regulatory  and  governing  bodies.  This  could  result  in  continuing  uncertainty 
regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance 
practices.  mCloud  intends  to  continue  to  invest  resources  to  comply  with  evolving  laws,  regulations  and 
standards, and this investment may result in increased general and administrative expenses and a diversion of 
management’s time and attention from revenue-generating activities to compliance activities. If its efforts to 
comply with new laws, regulations and standards differ from the activities intended by regulatory or governing 
bodies  due  to  ambiguities  related  to  their  application  and  practice,  regulatory  authorities  may  initiate  legal 
proceedings against mCloud, which could adversely affect mCloud’s business and financial results.  

As a public company subject to these rules and regulations, mCloud may find it more expensive for it to obtain 
director and officer liability insurance, and it may be required to accept reduced coverage or incur substantially 
higher costs to obtain coverage. These factors could also make it more difficult for mCloud to attract and retain 
qualified members of its Board, particularly to serve on its Audit Committee and Compensation Committee, and 
qualified executive officers.  

As a result of disclosure of information in filings required of a public company, mCloud’s business and financial 
condition will become more visible, which may result in threatened or actual litigation, including by competitors 
and  other  third  parties.  If  such  claims  are  successful,  mCloud’s  business  and  results  of  operations  could  be 
harmed, and even if the claims do not result in litigation or are resolved in its favor, these claims, and the time 
and resources  necessary to resolve  them, could divert the resources of mCloud’s management  and harm its 
business and results of operations.  

The price of the securities of mCloud may fluctuate significantly, which may make it difficult for holders of 
securities of mCloud to sell its securities at a time or price they find attractive.  

mCloud’s stock price may fluctuate significantly as a result of a variety of factors, many of which are beyond its 
control. In addition to those described under "Forward-Looking Statements", these factors include: 

  actual or anticipated quarterly fluctuations in its financial results and financial condition; 

 

changes  in  financial  estimates  or  publication  of  research  reports  and  recommendations  by  financial 
analysts with respect to it or other financial institutions;  

 
 
 
 
37 

 

 

 

 

reports  in  the  press  or  investment  community  generally  or  relating  to  mCloud’s  reputation  or  the 
industry in which it operates;  

strategic  actions  by  mCloud  or  its  competitors,  such  as  acquisitions,  restructurings,  dispositions,  or 
financings;  

fluctuations in the stock price and financial results of mCloud’s competitors;  

future sales of mCloud’s equity or equity-related securities;  

  proposed or adopted regulatory changes or developments;  

  domestic and international economic factors unrelated to mCloud’s performance; and  

  general market conditions and, in particular, developments related to market conditions for the remote 

asset management industry. 

In addition, in recent years, the stock market in general has experienced extreme price and volume fluctuations. 
This volatility has had a significant effect on the market price of securities issued by many companies, including 
for reasons unrelated to their operating performance. These broad market fluctuations may adversely affect 
mCloud’s stock price, notwithstanding mCloud’s financial results. mCloud expects that the market price of the 
Shares will fluctuate and there can be no assurances about the levels of the market prices for such Shares. 

mCloud does not know whether an active, liquid and orderly trading market will develop for the securities of 
mCloud or what the market price of the securities of  mCloud will be, and as a result it may be difficult for 
investors to sell its securities of mCloud.  

An active trading market for securities of mCloud may not be sustained. The lack of an active market may impair 
an investor’s ability to sell its securities of mCloud at the time they wish to sell them or at a price that they 
consider  reasonable.  The  lack  of  an  active  market  may  also  reduce  the  fair  market  value  of  an  investor’s 
securities of  mCloud.  Further,  an  inactive  market  may  also  impair  mCloud’s  ability  to  raise  capital  by  selling 
securities of mCloud and may impair its ability to enter into collaborations or acquire companies or products by 
using securities of mCloud as consideration. The market price of securities of mCloud may be volatile, and an 
investor could lose all or part of their investment.  

mCloud does not intend to pay dividends on the Shares for the foreseeable future. 

mCloud currently does not plan to declare dividends on the Shares in the foreseeable future. Any determination 
to pay dividends in the future will be at the discretion of the Board. Consequently, an investor’s only opportunity 
to achieve a return on the investment in mCloud will be if the market price of Shares appreciates and the investor 
sells shares at a profit. There is no guarantee that the trading price of mCloud’s Shares in the market will ever 
exceed the price that an investor paid.  

If research analysts do not publish research about mCloud’s business or if they issue unfavorable commentary 
or downgrade mCloud’s Shares, mCloud’s stock price and trading volume could decline.  

The trading market for the securities of mCloud may depend in part on the research and reports that research 
analysts publish about mCloud and its business. If mCloud does not maintain adequate research coverage, or if 
one or more analysts who covers mCloud downgrades its stock, or publishes inaccurate or unfavorable research 
about mCloud’s business, the price of mCloud’s Shares could decline. If one or more of the research analysts 
ceases  to  cover  mCloud  or  fails  to  publish  reports  on  it  regularly,  demand  for  securities  of  mCloud  could 
decrease, which could cause mCloud’s stock price or trading volume to decline.  

 
 
 
 
38 

The market price of mCloud’s Shares may decline due to the large number of outstanding Shares eligible for 
future sale.  

Sales of substantial amounts of Shares in the public market, or the perception that these sales could occur, could 
cause the market price of Shares to decline. These sales could also make it more difficult for mCloud to sell equity 
or equity-related securities in the future at a time and price that it deems appropriate.  

Certain Shares, such as those Shares subject to lock-up agreements, will have restrictions on trading.  

mCloud  may  also  issue  Shares  or  securities  convertible  into  Shares  from  time  to  time  in  connection  with  a 
financing, acquisition or otherwise. Any such issuance could result in substantial dilution to existing holders of 
Shares and cause the trading price of mCloud’s securities to decline.  

mCloud may issue additional equity securities, or engage in other transactions that could dilute its book value 
or affect the priority of Shares, which may adversely affect the market price of Shares.  

The Board may determine from time to time that it needs to raise additional capital by issuing additional Shares 
or  other  securities.  Except  as  otherwise  described  in  this  AIF,  mCloud  will  not  be  restricted  from  issuing 
additional Shares, including securities that are convertible into or exchangeable for, or that represent the right 
to receive, Shares. Because mCloud’s decision to issue securities in any future offering will depend on market 
conditions  and  other  factors  beyond  mCloud’s  control,  it  cannot  predict  or  estimate  the  amount,  timing,  or 
nature of any future offerings, or the prices at which such offerings may be affected. Additional equity offerings 
may dilute the holdings of its existing shareholders or reduce the market price of its common stock, or both. 
Holders of Shares are not entitled to pre-emptive rights or other protections against dilution. New investors also 
may have rights, preferences and privileges that are senior to, and that adversely affect, mCloud’s then-current 
holders of Shares. Additionally, if mCloud  raises additional capital by making offerings of debt or preference 
shares, upon liquidation of mCloud, holders of its debt securities and preference shares, and lenders with respect 
to other borrowings, may receive distributions of its available assets before the holders of Shares.  

mCloud is a holding company. 

mCloud is a holding company and may have no material non-financial assets other than its direct ownership of 
its  subsidiaries.  mCloud  will  have  no  independent  means  of  generating  revenue.  To  the  extent  that  mCloud 
needs funds beyond its own financial resources to pay liabilities or to fund operations, and its subsidiaries are 
restricted from making distributions to it under applicable laws or regulations or agreements, or do not have 
sufficient earnings to make these distributions, mCloud may have to borrow or otherwise raise funds sufficient 
to  meet  these  obligations  and  operate  its  business  and,  thus,  its  liquidity  and  financial  condition  could  be 
materially adversely affected.  

The market price of Shares may be subject to wide price fluctuations.  

The market price of Shares may be subject to wide fluctuations in response to many factors, including variations 
in the financial results of mCloud and its subsidiaries, divergence in financial results from analysts’ expectations, 
changes in earnings estimates by stock market analysts, changes in the business prospects for mCloud and its 
subsidiaries, general economic conditions, legislative changes, and other events and factors outside of mCloud’s 
control. In addition, stock markets have from time to time experienced extreme price and volume fluctuations, 
including general economic and political conditions, which could adversely affect the market price for Shares.  

mCloud may suffer reduced profitability if it loses foreign private issuer status in the United States.  

If,  as  of  the  last  business  day  of  mCloud’s  second  fiscal  quarter  for  any  year,  more  than  50%  of  mCloud’s 
outstanding voting securities (as defined in the United States Securities Act of 1933) are directly or indirectly 

 
 
 
 
39 

held of record by residents of the United States,  mCloud will no longer meet the definition of a "Foreign Private 
Issuer" under the rules of the U.S. Securities and Exchange Commission. If mCloud fails to qualify for Foreign 
Private Issuer status, it will remain unqualified unless it meets the test as of the last business day of its second 
fiscal  quarter.  This  change  in  status  could  have  a  significant  effect  on  the  Company  as  it  would  significantly 
complicate the raising of capital through the offer and sales of securities and reporting requirements, resulting 
in increased audit, legal and administration costs. The ability of mCloud to be profitable could be significantly 
affected.  

Asset Location and Legal Proceedings.  

mCloud has assets located outside of Canada, and therefore it may be difficult to enforce judgments obtained 
by mCloud in foreign jurisdictions by Canadian courts. Similarly, to the extent that mCloud’s assets are located 
outside of Canada, investors may have difficulty collecting from mCloud any judgments obtained in Canadian 
courts and predicated on the civil liability provisions of applicable securities legislation. Furthermore, mCloud 
may be subject to legal proceedings and judgments in foreign jurisdictions.  

U.S. Tax Risks.  

mCloud  will  be  treated  as  a  U.S.  domestic  corporation  for  U.S.  federal  income  tax  purposes  under  Section 
7874(b) of the United States Internal Revenue Code of 1986, as amended ("Code"). As a result, mCloud will be 
subject to U.S. federal income tax on its worldwide income and any dividends paid by mCloud to non-U.S. holders 
will  be  subject  to  U.S.  federal  income  tax  withholding  at  a  30%  rate  or  such  lower  rate  as  provided  in  an 
applicable treaty. mCloud currently does not intend to pay any dividends on its securities in the foreseeable 
future.  

Moreover, because  Shares will be  treated as shares of a U.S. domestic corporation, the U.S. gift, estate and 
generation-skipping transfer tax rules generally apply to a "non-U.S. Holder" of Shares. 

In addition, Section 382 of the Code, contains rules that limit for U.S. federal income tax purposes the ability of 
a corporation that undergoes an "ownership change" to utilize its net operating losses (and certain other tax 
attributes) existing as of the date of such ownership change. Under these rules, a corporation is treated as having 
had an "ownership change" if there is more than a 50% increase in stock ownership by one or more "five percent 
shareholders",  within  the meaning of  Section  382  of  the  Code,  during  a  rolling  three-year  period.  If  mCloud 
undergoes an ownership change, mCloud’s ability to utilize any applicable net operating losses to offset future 
taxable income for U.S. tax purposes could be further limited. For these reasons, mCloud may not be able to 
utilize a material portion of any applicable net operating losses, even if mCloud attains profitability. This would 
result in an increase in mCloud’s U.S. federal and state income tax liability.  

Potential Adverse Tax Consequences from the Payment of Dividends on Shares. 

mCloud has not paid any cash dividends with respect to its Shares, and it is unlikely that mCloud will pay any 
dividends on Shares in the foreseeable future. However, dividends received by shareholders who are residents 
of  Canada  for  the  purpose  of  the  Income  Tax  Act  (Canada)  will  be  subject  to U.S.  withholding  tax.  Any such 
dividends may not qualify for a reduced rate of withholding tax under the Canada-United States tax treaty. In 
addition, a foreign tax credit or a deduction in respect of foreign taxes may not be available for Canadian income 
tax purposes. 

Dividends received by U.S. shareholders will generally not be subject to U.S. withholding tax but will be subject 
to Canadian withholding tax. mCloud may be considered to be a U.S. corporation for U.S. federal income tax 
purposes. As such, dividends paid by mCloud will be characterized as U.S. source income for purposes of the 
foreign tax credit rules under the Code. Accordingly, U.S. shareholders generally would not be able to claim a 

 
 
 
 
40 

credit for any Canadian tax withheld unless, depending on the circumstances, they have excess foreign tax credit 
limitation due to other foreign source income that is subject to a low or zero rate of foreign tax.  

Dividends  received  by  shareholders  that  are  neither  Canadian  nor  U.S.  shareholders  will  be  subject  to  U.S. 
withholding tax and would also be subject to Canadian withholding tax. These dividends may not qualify for a 
reduced  rate  of  U.S.  withholding  tax  under  any  income  tax  treaty  otherwise  applicable  to  a  shareholder  of 
mCloud, subject to examination of the relevant treaty.  

EACH  SHAREHOLDER  SHOULD  SEEK  TAX  ADVICE,  BASED  ON  SUCH  SHAREHOLDER’S  PARTICULAR 
CIRCUMSTANCES, FROM AN INDEPENDENT TAX ADVISOR.  

DIVIDENDS 

As of the date of this AIF, the Company has not declared dividends since inception and has no current intention 
to declare dividends on its Shares in the foreseeable future. Any decision to pay dividends on its Shares in the 
future will be at the discretion of the Board and will depend on, among other things, the Company's results of 
operations, current and anticipated cash requirements and surplus, financial condition, any future contractual 
restrictions and financing agreement covenants, solvency tests imposed by corporate law and other factors that 
the Board may deem relevant. 

Shares 

DESCRIPTION OF CAPITAL STRUCTURE 

The authorized capital of the Company consists of an unlimited number of Shares. As of the date of this AIF, 
there  were  156,826,037  Shares  outstanding.  The  holders  of  Shares  are  entitled  to  one  vote  per  Share  at  all 
meetings of the shareholders of the Company either in person or by proxy. The holders of Shares are also entitled 
to dividends, if and when declared by the directors of the Company, and the distribution of the residual assets 
of the Company in the event of a liquidation, dissolution or winding up of the Company. 

All Shares rank equally as to all benefits which might accrue to the holders thereof, including the right to receive 
dividends,  voting  powers,  and  participation  in  assets  and  in  all  other  respects,  on  liquidation,  dissolution  or 
winding-up  of  the  Company,  whether  voluntary  or  involuntary, or  any other  disposition  of  the  assets  of the 
Company among its shareholders for the purpose of winding up its affairs after the Company has paid out its 
liabilities. The Shares are not subject to any call or assessment rights, any pre-emptive rights, any conversion or 
any  exchange  rights.  The  Shares  are  not  subject  to  any  redemption,  retraction,  purchase  for  cancellation, 
surrender,  sinking  or  purchase  fund  provisions.  Additionally,  the  Shares  are  not  subject  to  any  provisions 
permitting or restricting the issuance of additional securities and any other material restrictions or any provisions 
requiring a securityholder to contribute additional capital to the Company. 

Broker Warrants, Finder Warrants and Compensation Stock Options 

As of the date of this AIF, the Company has an aggregate of 2,592,460 Broker Warrants, Finder Warrants and 
Compensation Stock Options issued as compensation in connection with various equity financings completed by 
the Company. Each outstanding Broker Warrant, Finder Warrant and Compensation Stock Option is exercisable 
for one Share of the Company.  

Warrants 

The Company currently has Warrants outstanding to purchase up to an aggregate of 21,912,013 Shares. Each 
Warrant is exercisable for one Share of the Company.  

 
 
 
 
41 

Equity Incentive Plan Grants 

Pursuant  to  the  Company’s  Equity  Incentive  Plan,  the  Company  currently  has  incentive  stock  options 
outstanding,  which  entitle  the  holders  thereof  to  purchase  10,254,333  of  Shares.  The  Company  also  has 
restricted stock unit awards outstanding, which entitle the holders thereof to 4,553,695 Shares upon certain 
vesting conditions being met. 

2019 Convertible Debentures 

The  Company  currently  has  $23,507,500  principal  amount  of  2019  Convertible  Debentures  outstanding.  The 
following is a brief summary of the key attributes and characteristics of the 2019 Convertible Debentures. 

Interest  

The 2019 Convertible Debentures bear interest at a rate of 10% per annum from the date of issue, calculated 
quarterly and in arrears payable on the last day of August, November, February and May of each year. 

Subordination 

The 2019 Convertible Debentures are subordinated to all existing and future secured indebtedness (if any) of 
the Company.  

Conversion Rights 

The 2019 Convertible Debentures are convertible at the option of the holder, at any time prior to the close of 
business  on  the  last  business  day  immediately  preceding  the  maturity  date,  into  that  number  of  Shares 
computed on the basis of the principal amount of the  Convertible Debenture divided by the then applicable 
conversion price thereof.  

The  Company  may  force  the  conversion  of  the  principal  amount  of  the  then  outstanding  2019  Convertible 
Debentures at the conversion price on not less than 21 days’ notice should the daily volume weighted average 
trading price of the Company’s Shares meet certain thresholds for any 30 consecutive trading days on the TSXV. 

MARKET FOR SECURITIES 

The issued and outstanding Shares of the Company are listed and posted for trading on the TSXV under the 
symbol "MCLD". The following table summarizes the particulars of the trading of the Company's Shares on the 
TSXV during the most recently completed financial year:  

Month 
December 2018 ...........................................  
November 2018 ..........................................  
October 2018 ..............................................  
September 2018(1) .......................................  
August 2018 ................................................  
July 2018 .....................................................  
June 2018 ....................................................  
May 2018 ....................................................  
April 2018 ....................................................  
March 2018 .................................................  
February 2018 .............................................  
January 2018(2) ............................................  

High 
($) 
0.35 
0.35 
0.42 
0.56 
0.63 
0.62 
0.63 
0.51 
0.42 
0.38 
0.45 
0.47 

Low 
($) 
0.285 
0.295 
0.325 
0.32 
0.51 
0.49 
0.43 
0.40 
0.31 
0.33 
0.36 
0.33 

Volume 

1,230,070 
2,460,550 
3,808,780 
3,997,080 
2,398,420 
3,030,900 
2,534,300 
1,693,650 
922,110 
431,310 
1,215,860 
2,170,204 

 
 
 
 
 
42 

Notes: 

1.  On September 25, 2018, trading of the Shares on the TSXV was temporarily halted by IIROC at the request of the Company, pending a news release. 

Trading of the Shares on the TSXV resumed on September 25, 2018. 

2.  On January 11, 2018, trading of the Shares on the TSXV was temporarily halted by IIROC pending a news release. Trading of the Shares on the TSXV 

resumed on January 12, 2018. 

Other than as set forth in the following table, the Company has not sold or issued any securities not listed or 
quoted on the TSXV during the 12-month period ended December 31, 2018. 

PRIOR SALES 

Security/Date 
Finder Warrants/Broker Warrants 
February 1, 2018 (1) ............................  
February 8, 2018(1) .........................  
February 13, 2018(1) .......................  
February 16, 2018(1) .......................  
March, 19, 2018(2) ..........................  
May 11, 2018(3) ..............................  
May 18, 2018(3) ..............................  
May 23, 2018(3) ..............................  
May 24, 2018(3) ..............................  
June 1, 2018(3) ................................  
October 12, 2018(4) ........................  
October 16, 2018(4) ........................  

Warrants 
February 1, 2018(1) .........................  
February 5, 2018(1) .........................  
February 8, 2018(1) .........................  
February 13, 2018(1) .......................  
February 16, 2018(1) .......................  
March 19, 2018(2) ...........................  
May 11, 2018(3) ..............................  
May 18, 2018(3) ..............................  
May 23, 2018(3) ..............................  
May 24, 2018(3) ..............................  
June 1, 2018(3) ................................  
October 5, 2018(4) ..........................  
October 12, 2018(4) ........................  

Number of 
Securities 

33,740 
21,000 
110,500 
105,000 
421,910 
148,880 
165,159 
54,950 
605,000 
43,750 
150,223 
562,959 

Number of 
Securities 

354,500 
714,285 
220,000 
1,048,350 
750,000 
3,013,570 
1,213,429 
1,703,999 
392,500 
4,548,212 
312,500 
650,000 
1,807,028 

Exercise Price Per Security 

Reason for Issuance 

$0.35 
$0.35 
$0.35 
$0.35 
$0.45 
$0.35 
$0.35 
$0.35 
$0.35 
$0.35 
$0.35 
$0.35 

Issued in Second Offering  
Issued in Second Offering 
Issued in Second Offering 
Issued in Second Offering 
Issued in Third Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fifth Offering 
Issued in Fifth Offering 

Exercise Price Per Security 

Reason for Issuance 

$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.45 
$0.50 
$0.50 

Issued in Second Offering 
Issued in Second Offering 
Issued in Second Offering 
Issued in Second Offering 
Issued in Second Offering 
Issued in Third Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fourth Offering 
Issued in Fourth offering 
Issued in Fifth Offering 
Issued in Fifth Offering 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
43 

Incentive Stock Options  
April 12, 2018(5) ..............................  
July 1, 2018(6) .................................  
December 13, 2018(7) .....................  

Incentive Restricted Stock Units 
April 12, 2018 .................................  
May 1, 2018 ...................................  
June 6, 2018 ...................................  
April 23, 2018 .................................  

Number of 
Securities 

1,200,000 
100,000 
400,000 

Number of 
Securities 

2,635,000 
100,000 
485,000 
75,000 

Exercise Price Per Security 

Reason for Issuance 

$0.35 
$0.62 
USD$0.45 

Issued pursuant to Equity Incentive Plan 
Issued pursuant to Equity Incentive Plan 
Issued pursuant to Equity Incentive Plan 

Exercise Price Per Security 

Reason for Issuance 

N/A 
N/A 
N/A 
N/A 

Issued pursuant to Equity Incentive Plan 
Issued pursuant to Equity Incentive Plan 
Issued pursuant to Equity Incentive Plan 
Issued pursuant to Equity Incentive Plan 

Notes: 

1.  On February 15, 2018, the Company closed the Second Offering of 6,110,641 February Units at $0.35 per February Unit for aggregate gross proceeds 

of  $2,138,724.35.  Each February  Unit  issued under  the  Second  Offering  was  comprised of  one  Share  and one-half  of  one  Warrant,  each  whole 

Warrant  entitling  the  holder  thereof  to  acquire  one  additional  Share  at  $0.45  for  a period  of  36  months  following  the  date  of  issuance.  Finder 

Warrants were issued in connection with the Second Offering at an exercise price of $0.35 per Share and an expiry date that is 24 months following 

the date of issuance. 

2.  On March 19,  2018,  the  Company  closed the  Third Offering  of  6,027,282  March Units at  $0.35  per  March Unit  for  aggregate  gross  proceeds  of 

$2,109,548.70. Each March Unit issued under the Third Offering was comprised of one Share and one-half of one Warrant, each whole Warrant 

entitling the holder thereof to acquire one additional Share at $0.45 until March 19, 2021. Broker Warrants were issued in connection with the Third 

Offering at an exercise price of $0.45 per Share and an expiry date of March 19, 2020. 

3.  On  June  4,  2018,  the  Company  closed  the  Fourth  Offering  of  16,341,287  June  Units  at  $0.35  per  June  Unit  for  aggregate  gross  proceeds  of 

$5,719,450.45. Each June Unit issued under the Fourth Offering was comprised of one Share and one-half of one Warrant, each whole Warrant 

entitling the holder thereof to acquire one additional Share at $0.45 for a period of 36 months following the date of issuance. Finder Warrants were 

issued in connection with the Fourth Offering at an exercise price of $0.35 per Share and an expiry date that is 24 months following the date of 

issuance. 

4.  On October 15, 2018, the Company closed the Fifth Offering of 12,956,339 October Units at $0.35 per October Unit for aggregate gross proceeds of 

$4,534,719. Each October Unit issued under the Fifth Offering was comprised of one Share and one-half of one Warrant, each whole Warrant entitling 

the holder thereof to acquire one additional Share at $0.50 for a period of 36 months following the date of issuance. Finder Warrants were issued in 

connection with the Fifth Offering at an exercise price of $0.35 per Share and an expiry date of October 15, 2020. 

The incentive stock options granted have an exercise price of $0.35 per option and an expiry date of April 12, 2023. 

The incentive stock options granted have an exercise price of $0.62 per option and an expiry date of July 1, 2023. 

The incentive stock options granted have an exercise price of USD$0.45 per option and an expiry date of December 13, 2023. 

5. 

6. 

7. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
44 

ESCROWED SECURITIES AND SECURITIES SUBJECT TO CONTRACTUAL RESTRICTION ON TRANSFER 

The following table sets out the number of Shares and other securities held, to the knowledge of the Company, 
in escrow or that are subject to a contractual restriction on transfer as at the date of this AIF:  

Designation of class 

Shares 

Number of securities held in escrow or that are 
subject to a contractual restriction on transfer 

67,427,159(1) 

Percentage of class 

43% 

Notes: 

1. 

7,427,158  Shares  are  subject  to  escrow  pursuant  to  two  escrow  agreements  between  the  Company,  AST  Trust  Company  (Canada)  and  certain 

securityholders of the Company, in the form of TSXV escrow agreement  Form 5D – Escrow Agreement Value Security.  

3. 

The Consideration Shares issued in connection with the Company’s acquisition of Autopro Consultants are subject to an escrow agreement, whereby 

one third of the Consideration Shares are released from escrow on each of January 10, 2020, July 10, 2020, and January 10, 2021. 

Name, Address, Occupation and Security Holding 

DIRECTORS AND OFFICERS 

The  following  table  sets  out  the  names  of  the  directors  and  officers  of  the  Company,  the  municipality  and 
province of residence, their position with the Company, their principal occupation during the past five years, and 
the number and percentage of Shares beneficially owned, directly or indirectly, or over which control or direction 
is proposed to be exercised, by each of the directors and officers as of the date of this AIF: 

Name, Municipality of 
Residence and Position 
with Company (1) 

Russel H. McMeekin 
(Toronto, Ontario) 
President, Chief Executive 
Officer, Director 

Michael Allman (5)(6)(7)(8) 
(Rancho Santa Fe, 
California) 
Director 

Michael A. Sicuro (5)(6)(7)(8) 
(Westlake, Texas) 
Chairman of the Board, 
Director, Corporate 
Secretary 

Director/Officer 
Since 
October 13, 2017 

October 13, 2017 

October 13, 2017 

Number of 
Shares Owned or 
Controlled (2)(3) 
5,609,902(4) 

4,054,729 

5,479,902 

Principal Occupation During Last 5 Years  
President  and  Chief  Executive  Officer  of  the 
Company  since  October,  2017.  Formerly,  Co-
Founder  and  Executive  Chairman  of  Energy 
Knowledge; and Managing Partner at FTV then 
Yokogawa Ventures, 2012 – 2016. 

Chief  Executive  of  H2scan  Inc.,  2016  –  2017; 
President  and  Chief  Financial  Officer  of  Bit 
Stew  Systems 
Inc.,  2015  –  2016;  and 
unemployed, 2012 – 2016. 

Chairman  of  the  Board,  since  October,  2018; 
Chief Investment Officer since October, 2017; 
Chief  Financial  Officer,  October,  2017  – 
October  16,  2018;  Acting  Chief  Financial 
Officer, April, 2019-May, 2019; and Corporate 
Secretary 
the 
Company.  Private  Equity  Operating  Partner 
and Strategic Board Advisor, 2014 – 2016; and 
Chief  Executive  Officer  and  Chief  Financial 
Officer of CCS Medical, 2011 – 2014. 

since  October,  2017  of 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
45 

Director/Officer 
Since 
October 13, 2017 

Principal Occupation During Last 5 Years  
Chief  Growth  Officer  of  the  Company  since 
Senior  Vice 
October,  2017. 
President  (Integration)  at  Yokogawa  Electric, 
2016; Partner at Energy Knowledge, 2015; and 
Chief Executive Officer of INOVX Solutions Inc., 
2006 – 2015. 

Formerly, 

Number of 
Shares Owned or 
Controlled (2)(3) 
5,359,902 

October 16, 2018 

Chief Financial Officer of Newgioco Group Inc. 

Nil 

September 3, 2019  President  and  Chief  Executive  Officer  of  IIAC 

285,100 

since April, 2006. 

May 27, 2019 

Director of Clean Seed Capital Group Ltd. since 
April,  2014,  and  of  NYCE  Sensors,  Inc.  since 
March, 2017. Formerly, Chief Executive Officer 
of NYCE Sensors, Inc. 

Nil 

Name, Municipality of 
Residence and Position 
with Company (1) 

Costantino Lanza 
(Westlake Village, 
California) 
Chief Growth Officer, 
Director 

Elizabeth MacLean (5)(6)(7)(8) 
(Phoenix, Arizona) 
Director 

Ian. C. W. Russell  
(5)(6)(7)(8) 
(Toronto, Ontario) 
Director 

Chantal Schutz 
(Vancouver, British 
Columbia) 
Chief Financial Officer 

Notes: 

1. 

The information as to country of residence and principal occupation, not being within the knowledge of the Company, has been furnished by the 

respective directors and/or officers individually. 

Shares beneficially owned or controlled as of the date of this AIF.  

The information as to number of Shares beneficially owned or over which a director or officer exercises control or direction, not being within the 

knowledge of the Company, has been furnished by the respective directors and/or officers individually and reviewed based upon public disclosure.  

Includes 210,000 Shares held through McMeekin Family Trust.  

Current member of the Audit Committee.  

Current member of the Corporate Governance and Nominating Committee.  

Current member of the Compensation Committee.  

Current member of the Special Committee of the Company. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

As at the date of this AIF, the directors and executive officers of the Company as a group beneficially owned, or 
controlled or directed, directly or indirectly, a total of 20,789,535 Shares, representing approximately 13% of 
the total number of Shares outstanding.  

Management 

The following is a brief description of the directors and officers of the Company:  

Russel H. McMeekin  

Director, President and Chief Executive Officer  

Mr. McMeekin was previously a founding partner of Energy Knowledge, Inc., which was acquired by Yokogawa 
Electric  Corporation.  Mr.  McMeekin  went  on  to  serve  as  Executive  Chairman  of  Yokogawa  Venture  Group, 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
46 

leading  the  acquisitions  of  Industrial  Evolution  and  KBC  Advanced  Technologies,  an  energy  software  and 
consulting  company  in  the  United  Kingdom.  Mr.  McMeekin  was  the  founding  Chief  Executive  Officer  of  SCI 
Energy Inc., a Silicon Valley cloud-based energy-efficiency company now based in Dallas, Texas. Previously, Mr. 
McMeekin was the President and Chief Executive Officer of NASDAQ-listed Progressive Gaming International for 
six years. In addition, Mr. McMeekin spent more than 10 years at Honeywell Inc., including serving as President 
of Honeywell's Internet and Software Business Units. At Honeywell, he led joint ventures with Microsoft, United 
Technologies  and  i2  Technologies.  Mr.  McMeekin  started  his  career  at  SACDA  Inc.,  a  University  of  Western 
Ontario Computer Aided Design Venture which was later acquired by Honeywell. Mr. McMeekin graduated in 
Engineering Technology from Sault College of Applied Technology, and he completed a Honeywell Sponsored 
Executive Leadership Program through the Harvard Business School. He also completed the Stanford School of 
Law Executive Director Program. Mr. McMeekin is also a director, and chairman of the audit committee, of Pool 
Safe Inc. (TSXV:POOL) and a director, and chairman of the compensation committee, of Newgioco Group Inc. 
(OTCQB:NWGI). 

Michael Allman  

Director 

Mr. Allman is a highly-accomplished Chief Executive Officer and Chairman, with extensive experience in growing, 
restructuring  and  optimizing  business  strategies  and  operations  for  Fortune  300  companies  and  top-tier 
consulting firms around the world. He recently was the  Chief Operating Officer  of Bitstew, Inc. a leading IoT 
cloud company acquired by GE Digital. Mr. Allman previously served as President and Chief Executive Officer of 
Southern  California  Gas  Company.  Mr.  Allman  has  a  master’s  degree  in  business  administration  from  the 
University  of  Chicago  Graduate  School  of  Business  and  a  bachelor’s  degree  in  chemical  engineering  from 
Michigan State University. He is a Certified Management Accountant and a Certified Internal Auditor. 

Michael A. Sicuro  

Director, Chairman of the Board and Corporate Secretary 

Mr.  Sicuro  has  over  35  years  of  leadership  experience  with  public  and  private  companies  ranging  from  $50 
million to over $4 billion in revenues in technology, health care, pharmaceutical distribution, gaming, real estate 
and financial services. He has significant experience in growth and turnaround environments, including three 
successful  public  and  private  exits,  and  one  public  entity  conversion.  Mr.  Sicuro  was  the  Chief  Executive 
Officer/Chief Financial Officer of CCS Medical, the largest provider of insulin pump therapy to Medicare patients 
nationwide via mail order.  Mr. Sicuro was also the Chief Financial Officer of US Oncology, the largest oncology 
services  provider  in  the  United  States.  Mr.  Sicuro  has  also  served  as  the  Chief  Financial  Officer  and  Chief 
Operating  Officer  of  various  publicly-traded  technology  companies  in  and  around  Silicon  Valley.  Mr.  Sicuro 
attended Bowling Green State University and received a Bachelor’s degree from Kent State University.  

Costantino Lanza  

Director and Chief Growth Officer 

Mr. Lanza, a former partner of Energy Knowledge, Inc., is versed in applying advanced technologies to traditional 
asset intensive industries with many years of direct experience, most recently with Yokogawa Venture Group, 
where he led the integration of KBC Advanced Technologies, Yokogawa’s largest ever acquisition. Mr. Lanza has 
served  in  leadership  roles  at  Honeywell  and  ExxonMobil  before  becoming  Chief  Executive  Officer  of  INOVx 

 
 
 
 
47 

Solutions from 2006 to 2015, where 3D technologies were used to improve asset performance management. 
Mr. Lanza holds a BS and MS degree in Chemical Engineering from Columbia University. 

Elizabeth MacLean  

Director 

Ms.  MacLean  is  Chief  Financial  Officer  for  Newgioco  Group,  Inc.,  a  vertically-integrated  leisure-gaming 
technology company headquartered in Toronto, Canada. Ms. MacLean has more than 20 years of experience 
leading finance teams in various industries in both the United States and the United Kingdom. Since September 
2016, Ms. MacLean has served as the Treasurer of H. MacLean Realty Company, Inc. Since August 2018, Ms. 
MacLean has served as an adjunct faculty member at Ottawa University. Ms. MacLean received an MBA in global 
finance  from  Stanford  University’s  Graduate  School  of  Business  and  a  Bachelor  of  Arts  in  biology  from  the 
University of Chicago. 

Ian Russell 

Director 

Mr. Russell has long held a prominent position in the investment industry, both on a domestic and global level. 
He is President and Chief Executive Officer of IIAC, a position he has held since the IIAC’s inauguration, April 
2006. Prior to his appointment at the IIAC, Mr. Russell was Senior Vice-President with the national self-regulatory 
organization, the Investment Dealers Association of Canada. Mr. Russell worked as an executive at the highly 
respected international publication The Bank Credit Analyst and spend nearly a decade at the Bank of Canada. 
His experience has given him a unique and deep knowledge of the investment business, including underwriting, 
debt and equity trading and financial advice, as well as an understanding of the market and economic trends 
that drive the decisions of investors and issuers. He is active in the international investment community: Chair 
of the International Council of Securities Associations from 2014 to 2017; designated leader of the Canadian 
mission to the Asia Financial Forum; and invited guest and regular participant at Cumberland Lodge Financial 
Summit in the U.K., a roundtable of European and international leaders to discuss future policy and regulation 
in  European  capital markets.  Mr.  Russell  is  a  prolific writer  and  columnist,  both  in  industry  publications  and 
newspapers. He is also a frequent commentator in the media, and a sought-after presenter and speaker. Mr. 
Russell has a postgraduate degree (MSc Economics) from the London School of Economics and Political Science, 
and an Honours degree in Economics and Business from the University of Western Ontario. He has completed 
the Partners, Directors and Seniors Officers Qualifying Examination and is a Fellow of the Canadian Securities 
Institute. 

Chantal Schutz 

Chief Financial Officer 

Ms. Schutz is a Chartered Professional Accountant with over 20 years of experience as a financial leader and 
entrepreneur. Ms. Schutz is also a director on the board at NYCE Sensors, an IoT tech innovator creating state-
of-the-art sensors for the home and commercial environments, and a member of the board and audit committee 
of Clean Seed Capital (TSXV:CSX). Prior to joining mCloud, Ms. Schutz was the Chief Executive Officer of NYCE 
Sensors.  Ms.  Schutz  has  extensive  expertise  in  both  private  and  publicly-traded  markets,  having  held  Chief 
Financial Officer roles in businesses of varying size prior to joining NYCE Sensors. As the Chief Financial Officer 
and member of the Executive Team at Back In Motion Rehab, Inc., she helped secure financing and developed 
and  implemented  systems  and  procedures  which  saw  the  doubling  of  revenue  and  headcount,  as  well  as  a 
corporate restructuring. Formerly, Ms. Schutz worked as an independent, contracted Chief Financial Officer for 
small  and  medium  sized,  owner  managed  businesses,  assisting  in  the  development  and  implementation  of 

 
 
 
 
48 

strategic plans and financial reorganizations. Ms. Schutz has also been an instructor of Financial Management at 
B.C. Institute of Technology and facilitated for over 10 years in the Chartered Accountant School of Business. 
Ms.  Schutz  articled  with  both  KPMG  and  PwC  and  earned  her  Bachelor  of  Commerce  in  Entrepreneurial 
Management from Royal Roads University. Ms. Schutz is passionate about ensuring that business owners, teens 
and young adults understand the need for strong financial literacy and she is a sought after speaker and advisor 
at business events and conferences around North America. 

Term of Office 

The term of office for each director of the Company expires immediately before each annual meeting of the 
shareholders of the Company. 

Cease Trade Orders, Bankruptcies, Penalties or Sanctions 

No director of the Company: 

a) 

is, at the date of this AIF, or has been, within ten (10) years before the date of this AIF, a director, chief 
executive officer or chief financial officer of any company, including any personal holding company of 
such director, chief executive officer or chief financial officer that: (i) while that person was acting in 
that capacity, was the subject of a cease trade or similar order, or an order that denied the other relevant 
company access to any exemption under securities legislation, for a period of more than 30 consecutive 
days;  or  (ii)  was  the  subject  of  a  cease  trade  or  similar  order  or  an  order  that  denied  the  relevant 
company access to any exemption under securities legislation for a period of more than 30 consecutive 
days issued after the that person ceased to be a director or executive officer and which resulted from 
an  event  that occurred while  the  person was acting in such capacity, other than with respect to the 
following: 

a.  On May 2, 2019, Mr. McMeekin and Mr. Sicuro, the Chief Executive Officer and Interim Chief 
Financial Officer of the Company, respectively at the time, were subject to a management cease 
trade order issued by the British Columbia Securities Commission as a result of the Company 
having not filed its audited annual financial statements and related management's discussion 
and  analysis  for  the  financial  year  ended  December  31,  2018.  The  management  cease  trade 
order was revoked by the British Columbia Securities Commission on May 31, 2019.  

b)  is, at the date of this AIF, or has been, within 10 years before the date of this AIF, a director or executive 
officer of any company (including any personal holding company of such director or executive officer) 
that, while that person was acting in that capacity, or within a year of that person ceasing to act in that 
capacity, became bankrupt, made a proposal under any legislation relating to bankruptcy or insolvency 
or was subject to or instituted any proceedings, arrangement or compromise with creditors or had a 
receiver,  receiver  manager  or  trustee  appointed  to  hold  its  assets,  other  than  with  respect  to  the 
following: 

a.  Blue Earth Inc. was a micro-cap project development company operating in a capital-intensive 
industry. As such, it relied on continuous support from investors to fund the company. When a 
couple of key projects ran into permitting and construction delays, investors lost confidence in 
the management team and the company was unable to procure the necessary equity funding to 
remain in business. The assets transitioned to the major creditor through a court supervised 
bankruptcy. Michael Allman was director of Blue Earth Inc. when it became insolvent; and 

b.  Endurance Windpower was in the business of manufacturing specialty wind turbines to generate 
electricity. The business was heavily dependent on government subsidies for renewable energy. 

 
 
 
 
49 

When governments stopped subsidizing small wind, particularly in the United Kingdom (which 
was  Endurance  Windpower’s  largest  market)  product  demand  fell  dramatically  and  the 
company was forced into receivership. Michael Allman was a director of Endurance Windpower 
at the time it was forced into receivership. 

c)  has, within 10 years before the date of this AIF, become bankrupt, made a proposal under any legislation 
relating to bankruptcy or insolvency, or become subject to or instituted any proceedings, arrangement 
or compromise  with creditors, or had a receiver, receiver manager or trustee appointed to hold the 
assets of such person or their personal holding company. 

No director of the Company has been subject to: (i) any penalties or sanctions imposed by a court relating to 
securities legislation or by a securities regulatory authority or has entered into a settlement agreement with a 
securities regulatory authority; or (ii) any other penalties or sanctions imposed by a court or regulatory body 
that  would  likely  be  considered  important  to  a  reasonable  securityholder  in  deciding  whether  to  vote  for  a 
proposed director. 

Conflicts of Interest 

Some  of  the  directors  and  officers  of  the  Company  are  also  directors,  officers  and/or  promoters  of  other 
reporting  and  non-reporting  issuers.  Accordingly,  conflicts  of  interest may  arise  which  could  influence  these 
persons in evaluating possible acquisitions or in generally acting on behalf of the Company, notwithstanding that 
they are bound by the provisions of the Business Corporations Act (British Columbia), as amended, to act at all 
times in good faith in the interest of the Company and to disclose such conflicts to the Company if and when 
they arise. To the best of their knowledge, the management of the Company is not aware of the existence of 
any conflicts of interest between any of the directors and officers of the Company as of the date of this AIF, 
other than as disclosed herein.  

AUDIT COMMITTEE INFORMATION 

The Audit Committee is governed by an Audit Committee Charter, a copy of which is attached hereto as Schedule 
"A". 

Composition of the Audit Committee 

As of the date of this AIF, the following were the members of the Audit Committee: 

Name 
Michael Allman 
Michael A. Sicuro 
Elizabeth MacLean 
Ian Russell 

Independence 
Yes 
No 
Yes  
Yes 

Financial Literacy 
Yes 
Yes 
Yes  
Yes 

Relevant Education and Experience 

The  Board  believes  that  the  composition  of  the  Audit  Committee  reflects  financial  literacy  and  expertise. 
Currently,  Ian  Russell,  Michael  Allman  and  Elizabeth  MacLean  have  been  determined  by  the  Board  to  be 
"independent" and all members of the Audit Committee have been determined by the Board to be "financially 
literate" as such terms are defined under National Instrument 52-110 – Audit Committees. The Board has made 
these determinations based on the education as well as breadth and depth of experience of each member of 
the Audit Committee.  

 
 
 
 
50 

All the members of the Audit Committee have the education and/or practical experience required to understand 
and evaluate financial statements that present a breadth and level of complexity of accounting issues that are 
generally comparable to the breadth and complexity of issues that can reasonably be expected to be raised by 
the Company's financial statements. The following is a brief summary of the education and experience of each 
member of the Audit Committee that is relevant to the performance of his or her responsibilities as an Audit 
Committee member: 

Michael Allman 

Mr. Allman has a master’s degree in business administration from the University of Chicago Graduate School of 
Business  and  a  bachelor’s  degree  in  chemical  engineering  from  Michigan  State  University.  He  is  a  Certified 
Management Accountant and a Certified Internal Auditor. Mr. Allman has extensive experience  restructuring 
and  optimizing  business  strategies  and  operations  for  Fortune  300  companies  and  top-tier  consulting  firms 
around the world. As a result of his education, business and public company experience, and certifications, Mr. 
Allman  has become  familiar with public  company financial statements and the accounting principles used in 
reading and preparing financial statements. 

Michael A. Sicuro 

Mr.  Sicuro  has  over  35  years  of  leadership  experience  with  public  and  private  companies  ranging  from  $50 
million to over $4 billion in revenues in technology, health care, pharmaceutical distribution, gaming, real estate 
and financial services. Mr. Sicuro was the Chief Executive Officer/Chief Financial Officer of CCS Medical and was 
also the Chief Financial Officer of US Oncology, the largest oncology services provider in the United States. Mr. 
Sicuro  has  also  served  as  the  Chief  Financial  Officer  and  Chief  Operating  Officer  of  various  publicly-traded 
technology companies in and around Silicon Valley. Mr. Sicuro attended Bowling Green State University and 
received a Bachelor’s degree from Kent State University.  

Mr.  Sicuro's work  acting  as  a  Chief  Financial  Officer  of  various enterprises  has provided  him  with  significant 
experiences  preparing,  auditing,  analyzing  and  preparing  financing  statements  at  the  level  of  complexity  of 
accounting issues that are generally comparable to the breadth and level of complexity of the issued that are 
raised by the financial statements of the Company.  

Elizabeth MacLean 

Ms.  MacLean  has  experience  working  as  the  Chief  Financial  Officer  of  Newgioco  Group,  Inc.,  a  vertically-
integrated leisure-gaming technology company headquartered in Toronto, Canada. Ms. MacLean has more than 
20 years of experience  leading finance  teams in  various industries  in both the United States  and the United 
Kingdom. Since September 2016, Ms. MacLean has served as the Treasurer of H. MacLean Realty Company, Inc. 
Ms. MacLean received an MBA in global finance from Stanford University’s Graduate School of Business and a 
Bachelor of Arts in biology from the University of Chicago. 

Through Ms. MacLean's extensive experience in financing and accounting, along with her education, she has 
gained extensive knowledge of accounting principal and the preparation of financial statements. 

Ian Russell 

Mr. Russell has long held a prominent position in the investment industry, both on a domestic and global level. 
He is President and Chief Executive Officer of IIAC, a position he has held since the IIAC’s inauguration, April 
2006. Prior to his appointment at the IIAC, Mr. Russell was Senior Vice-President with the national self-regulatory 
organization, the Investment Dealers Association of Canada. Mr. Russell worked as an executive at the highly 
respected international publication The Bank Credit Analyst and spend nearly a decade at the Bank of Canada. 
His experience in the financial markets provides a unique perspective to the Audit Committee.  

 
 
 
 
51 

Pre-Approval Policies and Procedures 

The Audit Committee of the Company has adopted specific policies and procedures for the engagement of non-
audit services. The approval of the appointment of the auditor for any non-audit service to be provided to the 
Company must be obtained from the Audit Committee in advance; provided that it will not approve any service 
that is prohibited under the rules of the Canadian Public Accountability Board or the Independence Standards 
of the Canadian Institute of Chartered Accountants. Before the appointment of the auditor for any non-audit 
service, the Audit Committee will consider the compatibility of the service with the auditor's independence. The 
Audit  Committee  may  pre-approve  the  appointment  of  the  auditor  for  any  non-audit  services  by  adopting 
specific policies and procedures, from time to time, for the engagement of the auditor for non-audit services. 

External Auditor Service Fees (By Category) 

The following table summarizes the fees paid to the external auditors of the Company, in each of the last two 
fiscal years. 

Fiscal Year 

Audit Fees 

Audit-Related Fees 

Tax Fees 

All Other Fees 

2017 

2018 

 $170,000 

$106,000 

 $3,650 

 $5,000 

 $34,900 

 Nil 

 $47,450 

 Nil 

Notes: 

1. 

2. 

3. 

"Audit Fees" include fees necessary to perform the annual audit of the Company’s consolidated financial statements. 

"Audit-Related Fees" include other services that are performed by the auditor such as consultations or internal control reviews. 

"Tax  Fees"  include  fees  for  tax  compliance,  tax  planning  and  tax  advice.  These  services  include  preparing  tax  returns  and  corresponding  with 

government tax authorities. 

4. 

"All Other Fees" include all other non-audit services. 

PROMOTERS 

Mr. McMeekin, Mr. Sicuro and Mr. Lanza may be considered promoters of the Company by virtue of their status 
as co-founders of the Company. Other than as disclosed herein or in the management information circular of 
the  Company  dated  May  14,  2019,  distributed  in  connection  with  the  annual  and  special  meeting  of  the 
shareholders of the Company held on June 12, 2019 (which can be found on the Company's SEDAR profile at 
www.sedar.com), there is nothing of value, including money, property, contracts, options or rights of any kind 
received or to be received by any of them directly or indirectly from the Company or from a subsidiary of the 
Company,  nor  any  assets,  services  or  other  consideration  received  or  to  be  received  by  the  Company  or  a 
subsidiary of the Company in return. Other than as disclosed herein, no asset has been acquired, within the two 
years before the date of this AIF, or is to be acquired by the Company or any subsidiary of the Company, from 
any such individual. As of the date hereof and since the date of the Merger, pursuant to the Company's Equity 
Incentive  Plan,  Mr.  Sicuro  has  received  an  aggregate  of  200,000  restricted  stock  units,  Mr.  McMeekin  has 
received an aggregate of 2,250,000 restricted stock units and 750,000 incentive stock options, and Mr. Lanza 
has received an aggregate of 475,000 restricted stock units and 375,000 incentive stock options. Each incentive 
stock option issued to Mr. McMeekin and Mr. Lanza is exercisable for one Share at an exercise price of $0.43 per 
Share for a period of 10 years following the date of the grant. 

Other than as disclosed in this AIF, none of Mr. McMeekin, Mr. Sicuro, or Mr. Lanza is, as at the date of this AIF, 
and was  not  within 10 years before  the  date of this AIF, a director, chief executive officer, or chief financial 
officer of any person or issuer that: (i) was subject to any cease trade order, order similar to a cease trade order 
or an order that denied the relevant person or issuer access to any exemption under securities legislation, and 

 
 
 
 
 
52 

was  in  effect  for  a  period  of  more  than  30  consecutive  days,  that  was  issued  while  they  were  acting  in  the 
capacity as director, chief executive officer or chief financial officer; or (ii) was subject to any cease trade order, 
order similar to a cease trade order or an order that denied the relevant person or issuer access to any exemption 
under securities legislation, and was in effect for a period of more than 30 consecutive days, that was issued 
after they ceased to be a director, chief executive officer or chief financial officer and which resulted from an 
event that occurred while they were acting in the capacity as director, chief executive officer or chief financial 
officer. 

None of Mr. McMeekin, Mr. Sicuro, or Mr. Lanza is, as at the date of this AIF, and nor has been within the 10 
years before the date of this AIF, a director or executive officer of any person or company that, while they were 
acting in that capacity, or within a year of him ceasing to act in that capacity, became bankrupt, made a proposal 
under  any  legislation  relating  to  bankruptcy  or  insolvency  or  was  subject  to  or  instituted  any  proceedings, 
arrangement or compromise with creditors or had a receiver, receiver manager or trustee appointed to hold its 
assets. In addition, none of Mr. McMeekin, Mr. Sicuro, or Mr. Lanza has, within the 10 years before the date 
hereof,  become  bankrupt,  made  a  proposal  under  any  legislation  relating  to  bankruptcy  or  insolvency,  or 
become subject to or instituted any proceedings, arrangement or compromise with creditors, or had a receiver, 
receiver manager or trustee appointed to hold his assets. 

None of Mr. McMeekin, Mr. Sicuro, or Mr. Lanza has been subject to any penalties or sanctions imposed by a 
court  relating  to  provincial  and  territorial  securities  legislation  or  by  a  provincial  and  territorial  securities 
regulatory authority, and none of such individuals has entered into a settlement agreement with a provincial 
and territorial securities regulatory authority. In addition, none of Mr. McMeekin, Mr. Sicuro, or Mr. Lanza  is 
subject to any other penalties or sanctions imposed by a court or regulatory body that would be likely to be 
considered important to a reasonable investor in making an investment decision. 

LEGAL PROCEEDINGS AND REGULATORY ACTIONS 

The Company is not aware of: (a) any legal proceedings to which it is a party, or by which any of its property is 
subject, which would be material to it and are not aware of any such proceedings being contemplated; (b) any 
penalties  or  sanctions  imposed  by  a  court  relating  to  securities  legislation,  or  other  penalties  or  sanctions 
imposed  by  a  court  or  regulatory  body  against  it  that  would  likely  be  considered  important  to  a  reasonable 
investor making an investment decision; or (c) any settlement agreements that we have entered into before a 
court relating to securities legislation or with a securities regulatory authority.  

INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS 

To the knowledge of management of the Company, there are no material interests, direct or indirect, by way of 
beneficial ownership of securities or otherwise, of any informed persons of the Company, directors, proposed 
directors or officers of the Company, any shareholder who beneficially owns more than ten percent (10%) of the 
Shares of the Company, or any associate or affiliate of these persons in any transaction since the commencement 
of the Company's last completed financial year or in any proposed transaction, which has materially affected or 
would  materially  affect  the  Company  other  than  as  disclosed  herein  or  in  the  financial  statements  of  the 
Company for the financial year ended December 31, 2018. Reference should be made to the notes to the audited 
financial statements for a more detailed description of any material transaction. 

TRANSFER AGENT AND REGISTRAR 

The transfer agent and registrar of the Company is AST Trust Company (Canada), located at its principal offices 
in Vancouver, British Columbia. 

 
 
 
 
53 

MATERIAL CONTRACTS 

During the course of the two years prior to the date of the AIF, the Company has entered into the following 
material contracts, other than contracts entered into in the ordinary course of business: 

a)  Amalgamation Agreement as described under the heading "Corporate Structure"; 

b)  Credit Agreement as described under the heading "General Developments of the Business"; and 

c)  Share Purchase Agreement between the Company and certain shareholders of NGRAIN, dated January 

2, 2018. 

INTERESTS OF EXPERT 

The financial statements of the Company for the fiscal year ended December 31, 2018 have been audited by the 
MNP LLP, the auditors of the Company, located at Suite 2200, 1021 West Hastings Street, Vancouver, BC, V6E 
0C3, Canada. MNP LLP is independent of the Company in accordance with the Rules of Professional Conduct of 
the Institute of Chartered Professional Accountants of British Columbia. 

ADDITIONAL INFORMATION 

Additional  information  concerning  the  Company,  including  directors'  and  officers'  remuneration  and 
indebtedness, principal holders of the Company's  securities and securities authorized for issuance under  the 
Company's Equity Incentive Plan, is contained in the information circular of the Company dated May 14, 2019 
prepared in connection with the annual and special meeting of the shareholders of the Company held on June 
12, 2019. 

Additional financial information concerning the Company, including the Company's audited financial statements, 
the notes thereto, the auditor's report thereon and related management's discussion and analysis for the year 
ended December 31, 2018, can be found on the Company's profile on SEDAR at www.sedar.com. 

Additional  information  relating  to  the  Company  may  be  found  on  the  Company's  profile  on  SEDAR  at 
www.sedar.com. 

 
 
 
 
 
 
54 

SCHEDULE "A" 

mCLOUD TECHNOLOGIES CORP.  
(the "Corporation") 

CHARTER OF THE AUDIT COMMITTEE  

1. 

Objectives 

The  Audit  Committee  (the  "Committee")  is  appointed  by  the  board  of  directors  (the  "Board")  of  mCloud 
Technologies Corp. (the "Corporation") to assist the Board in fulfilling its oversight responsibilities with respect 
to financial reporting issues and issues relating to the appointment and review of the auditor for the Corporation. 

The  Committee  acknowledges  the  corporate  governance  guidelines  issued  by  the  Canadian  Securities 
Administrators in National Instrument 58-101 Disclosure of Corporate Governance Practices ("NI 58-101") and 
National Policy 58-201 Corporate Governance Guidelines ("NP 58-201"), and other regulatory provisions as they 
pertain to financial reporting and accounting matters. The objective of the Committee is to review, monitor and 
promote appropriate accounting practices of the Corporation. 

The Audit Committee (the "Committee") is responsible for assisting the board of directors of the Corporation 
(the "Board") in general oversight and monitoring of: 

(i) 

(ii) 

the integrity of the Corporation's consolidated financial statements; 

the  Corporation's  compliance  with  applicable  legal  and  regulatory  requirements  related  to 
financial reporting; 

(iii) 

the qualifications, independence and performance of the Corporation's auditor; 

(iv) 

(v) 

the design and implementation of accounting systems, internal controls and disclosure controls, 
including the Corporation's written disclosure policy, if any; 

the review and identification of the principal risks facing the Corporation and development of 
appropriate procedures to monitor and mitigate such risks; and 

(vi) 

any additional matters delegated to the Committee by the Board. 

The  Committee's  oversight  role  regarding  compliance  systems  shall  not  include  responsibility  for  the 
Corporation's actual compliance with applicable laws and regulations. 

The Committee will continuously review and modify this Charter with regards to, and to reflect changes in, the 
business environment, industry standards on matters of financial reporting and accounting, additional standards 
which the Committee believes may be applicable to the Corporation's business, the location of the Corporation's 
business and its shareholders and the application of laws and policies. 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
55 

2.  

Composition 

The Committee will be comprised of not less than three directors, selected by the Board on the recommendation 
of the Corporate Governance and Nominating Committee. Unless otherwise permitted by applicable law, no less 
than  two  members  of  the  Committee  will  be  "independent"  and  each  member  of  the  Committee  will  be 
"financially literate" within the meaning of applicable securities laws including, without limitation, Multilateral 
Instrument 52-110 - Audit Committees ("MI 52-110"). 

The members of the Committee shall be appointed or re-appointed by the Board on an annual basis and shall 
continue as members of the Committee until their successors are appointed or until they cease to be directors 
of the Corporation. Any member may be removed and replaced at any time by the Board, and will automatically 
cease to be a member as soon as the member ceases to meet the qualifications set out above. The Board will fill 
vacancies on the Committee by appointment from among qualified members of the Board. If a vacancy exists 
on the Committee, the remaining members will exercise all of its powers so long as a quorum remains in office. 

Each  year,  the  Board  will  appoint  one  member  who  is  qualified  for  such  purpose  to  be  Chairman  of  the 
Committee. If, in any year, the Board does not appoint a Chairman of the Committee, the incumbent Chairman 
of the Committee will continue in office until a successor is appointed. 

3. 

Meetings and Minutes 

(a) 

Scheduling 

The Committee will meet as often as it determines is necessary to fulfill its responsibilities, which in any event 
will be not less than quarterly. A meeting of the Committee may be called by the auditor, the Chairman of the 
Committee, the Chairman, the Chief Executive Officer, the Chief Financial Officer or any Committee member. 

Meetings will be held at a location in Canada determined by the Chairman of the Committee and notice shall be 
given in accordance with the provisions of the Corporation's bylaws. 

(b) 

Notice to Auditor 

The  auditor  is  entitled  to  receive  notice  of  every  meeting  of  the  Committee  and,  at  the  expense  of  the 
Corporation, to attend and be heard thereat and, if so requested by a member of the Committee, shall attend 
any meeting of the Committee held during the term of office of the auditor. 

(c) 

Agenda 

The  Chairman  of  the  Committee  will  establish  the  agenda  for  each  meeting.  Any  member  may  propose  the 
inclusion of items on the agenda, request the presence of or a report by any member of senior management, or 
at any meeting raise subjects that are not on the agenda for the meeting. 

(d) 

Distribution of Information 

The Chairman of the Committee will distribute, or cause the officers of the Corporation to distribute, an agenda 
and meeting materials in advance of each meeting to allow members sufficient time to review and consider the 
matters to be discussed. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
56 

(e) 

Attendance and Participation 

Each member is expected to attend all meetings. A member who is unable to attend a meeting in person may 
participate by telephone or teleconference. 

A portion of each meeting will be held without management (including management directors) being present. 

(f) 

Quorum 

Two members will constitute a quorum for any meeting of the Committee. 

(g) 

Voting and Approval 

At meetings of the Committee, each member will be entitled to one vote and questions will be decided by a 
majority of votes. In case of an equality of votes, the  Chairman of the Committee will not  have  a second or 
casting vote in addition to his or her original vote. 

(h) 

Procedures 

Procedures for Committee meetings will be determined by the Chairman of the Committee or a resolution of 
the Committee or the Board. 

(i) 

Transaction of Business 

The  powers  of  the  Committee  may  be  exercised  at  a  meeting  where  a  quorum  is  present  in  person  or  by 
telephone or other electronic means, or by resolution in writing signed by all members entitled to vote on that 
resolution at a meeting of the Committee. 

(j) 

Absence of Chairman of the Committee 

In the absence of the Chairman of the Committee at a meeting of the Committee, the members in attendance 
must select one of them to act as chairman of that meeting. 

(k) 

Secretary 

The Committee may appoint one of its members or any other person to act as secretary. 

(l) 

Minutes of Meetings 

A person designated by the Chairman of the Committee at each meeting will keep minutes of the proceedings 
of the Committee and the Chairman will cause an officer of the Corporation to circulate copies of the minutes 
to each member on a timely basis. 

4. 

Scope, Duties and Responsibilities 

The Committee is responsible for performing the duties set out below as well as any other duties at any time 
required by law to be performed by the Committee or otherwise delegated to the Committee by the Board: 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
57 

(a) 

Appointment and Review of the Auditor 

The auditor is ultimately accountable to the Committee and reports directly to the Committee. Accordingly, the 
Committee will evaluate and be responsible for the Corporation's relationship with the auditor. Specifically, the 
Committee will: 

(i) 

select, evaluate and recommend an auditor to the Board for appointment or reappointment, as 
the case may be, by the Corporation's shareholders and make recommendations with respect 
to the auditor's compensation; 

(ii) 

review and approve the auditor's engagement letter; 

(iii) 

resolve  any  disagreements  between  senior  management  and  the  auditor  regarding  financial 
reporting; 

(iv) 

at least annually, obtain and review a report by the auditor describing: 

the  auditor's  internal  quality-control  procedures,  including  the  safeguarding  of 

(A) 
confidential information; 

(B) 
any  material  issues  raised  by  such  procedures,  or  the  review  of  the  auditor  by  an 
independent  oversight  body,  such  as  the  Canadian  Public  Accountability  Board,  respecting 
independent audits carried out by the auditor, and the steps taken to deal with any issues raised 
in any such review; 

(v) 
meet  with  senior  management  not  less  than  quarterly  without  the  auditor  present  for  the 
purpose of discussing, among other things, the performance of the auditor and any issues that may have 
arisen during the quarter; and 

(vi) 

where appropriate, recommend to the Board that the auditor be terminated. 

(b) 

Confirmation of the Auditor's Independence 

At least annually, and in any event before the auditor issues its report on the annual financial statements, the 
Committee will: 

review a formal written statement from the auditor describing all of its relationships with the 

(i) 
Corporation; 

(ii) 
discuss  with  the  auditor  any  relationships  or  services  that  may  affect  its  objectivity  and 
independence  (including  considering  whether  the  auditor's  provision  of  any  permitted  non-audit 
services is compatible with maintaining its independence); 

(iii) 
obtain written confirmation from the auditor that it is objective within the meaning of the Rules 
of  Professional  Conduct/Code  of  Ethics  adopted  by  the  provincial  institute  or  order  of  Chartered 
Accountants to which it belongs and is an independent public accountant within the meaning of the 
Independence Standards of the Canadian Institute of Chartered Accountants; and 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
58 

confirm that the auditor has complied with applicable rules, if any, with respect to the rotation 

(iv) 
of certain members of the audit engagement team. 

(c) 

Pre-Approval of Non-Audit Services 

The approval of the appointment of the auditor for any non-audit service to be provided to the Corporation must 
be obtained from the Committee in advance; provided that it will not approve any service that is prohibited 
under the rules of the Canadian Public Accountability Board or the Independence Standards of the Canadian 
Institute  of  Chartered  Accountants.  Before  the  appointment  of  the  auditor  for  any  non-audit  service,  the 
Committee will consider the compatibility of the service with the auditor's independence. The Committee may 
pre-approve  the  appointment  of  the  auditor  for  any  non-audit  services  by  adopting  specific  policies  and 
procedures, from time to time, for the engagement of the auditor for non-audit services. 

(d) 

Communications with the Auditor 

The Committee  has the  authority to communicate  directly with the  auditor  and will meet  privately with the 
auditor periodically to discuss any items of concern to the Committee or the auditor. 

(e) 

Review of the Audit Plan 

The Committee will discuss with the auditor the nature of an audit and the responsibility assumed by the auditor 
when conducting an audit under generally accepted auditing standards. The Committee will review a summary 
of the auditor's audit plan for each audit and approve the audit plan with such amendments as it may agree with 
the auditor. 

(f) 

Review of Audit Fees 

The Committee will review  and determine  the auditor's fee and the terms of the auditor's engagement and 
inform the Board thereof. In determining the auditor's fee, the Committee will consider, among other things, 
the  number  and  nature  of  reports  to  be  issued  by  the  auditor,  the  quality  of  the  internal  controls  of  the 
Corporation, the size, complexity and financial condition of the Corporation and its subsidiaries and the extent 
of support to be provided to the auditor by the Corporation. 

(g) 

Review of Consolidated Financial Statements 

The  Committee  will  review  and  discuss  with  senior  management  and  the  auditor  the  annual  audited 
consolidated  financial  statements,  together  with  the  auditor's  report  thereon  and  the  interim  financial 
statements, before recommending them for approval by the Board. The Committee will also review and discuss 
with senior management and the auditor management's discussion and analysis relating to the annual audited 
financial statements and interim financial statements, where applicable. The Committee may also, if it so elects, 
engage the auditor to review the interim financial statements prior to the Committee's review of such financial 
statements. 

(h) 

Review of Other Financial Information 

The Committee will review: 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
59 

all earnings press releases and other press releases disclosing financial information, as well as 

(i) 
all financial information and written earnings guidance provided to analysts and rating agencies; 

all other financial statements of the Corporation that require approval by the Board before they 
(ii) 
are released to the public, including, without limitation, financial statements for use in prospectuses or 
other  offering  or  public  disclosure  documents  and  financial  statements  required  by  regulatory 
authorities; and 

(iii) 
disclosures made to the Committee by the Chief Executive Officer and Chief Financial Officer 
during  their  certification  process  for  applicable  securities  law  filings  by  the  Corporation  (where 
applicable) about any significant deficiencies and material weaknesses in the design or operation of the 
Corporation's internal controls over financial reporting which are reasonably likely to adversely affect 
the Corporation's ability to record, process, summarize and report financial information, and any fraud 
involving  senior  management  or  other  employees  who  have  a  significant  role  in  the  Corporation's 
internal control over financial reporting. 

(i) 

Oversight of Internal Controls and Disclosure Controls 

The Committee will review periodically with senior management of the Corporation the adequacy of the internal 
controls and procedures that have been adopted by the Corporation and its subsidiaries to safeguard assets 
from loss and unauthorized use and to verify the accuracy of the financial records. The Committee will review 
any special audit steps adopted in light of material control deficiencies or identified weaknesses. 

The Committee will review with senior management of the Corporation the controls and procedures that have 
been adopted by the Corporation to confirm that material information about the Corporation and its subsidiaries 
that is required to be disclosed under applicable law or stock exchange rules is disclosed. 

(j) 

Legal Compliance 

The Committee will review any legal matters that could have a significant effect on the Corporation's financial 
statements. 

(k) 

Risk Management 

The Committee will oversee the Corporation's risk management function and, on a quarterly basis, will review a 
report  from  senior  management  describing  the  major  financial,  legal,  operational  and  reputational  risk 
exposures  of  the  Corporation  and  the  steps  senior  management  has  taken  to  monitor  and  control  such 
exposures. 

(l) 

Taxation Matters 

The Committee will review with senior management the status of taxation matters of the Corporation. 

(m) 

Employees of the Auditor 

The Committee will review and approve policies for the hiring by the Corporation of any partners and employees 
and former partners and former employees of the present or former auditor. 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
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(n) 

Evaluation of Financial and Accounting Personnel 

The Committee will have direct responsibility to: 

(i) 
develop  a  position  description  for  the  Chief  Financial  Officer,  setting  out  the  Chief  Financial 
Officer's  authority  and  responsibilities,  and  present  it  to  the  Corporate  Governance  and  Nominating 
Committee and Board for approval; 

(ii) 
review and approve the goals and objectives that are relevant to the Chief Financial Officer's 
compensation  and  present  the  same  to  the  Corporate  Governance  and  Nominating  Committee  and 
Board for approval; 

(iii) 

evaluate the Chief Financial Officer's performance in meeting his or her goals and objectives; 

(iv) 

review and assess the performance of the Corporation's financial and accounting personnel; and 

(v) 

recommend to the Compensation Committee and Board remedial action where necessary. 

(o) 

Signing Authority and Approval of Expenses 

The Committee will determine the signing authority of officers and directors in connection with the expenditure 
and release of funds. The Committee will also review the Chief Executive Officer's and Chief Financial Officer's 
expense statements. Director expense statements will be reviewed by the Chief Executive Officer. Where the 
Chief Executive Officer thinks it advisable, he or she may request that the Committee review director expense 
statements. 

5. 

Complaints Procedure 

The Committee will administer the Corporation's Whistleblower Policy for the receipt, retention and follow-up 
of complaints received by the Corporation regarding accounting, internal controls, disclosure controls or auditing 
matters and the confidential, anonymous submission of concerns by employees of the Corporation regarding 
such matters. 

6. 

Reporting 

The Committee will regularly report to the Board on: 

(i) 

the auditor's independence, engagement and fees; 

the  performance  of  the  auditor  and  the  Committee's  recommendations  regarding  its 

(ii) 
reappointment or termination; 

(iii) 

the adequacy of the Corporation's internal controls and disclosure controls; 

(iv) 

the Corporation's risk management procedures; 

its recommendations regarding the annual and interim financial statements of the Corporation, 

(v) 
including any issues with respect to the quality or integrity of the financial statements; 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
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(vi) 

its review of any applicable annual and interim management's discussion and analysis; 

any complaints made under, and the effectiveness  of, 

 the 

Corporation's  Whistleblower 

(vii) 
Policy; 

the  Corporation's  compliance  with  applicable  legal  and  regulatory  requirements  related  to 

(viii) 
financial reporting; and 

all other significant matters it has addressed or reviewed and with respect to such other matters 

(ix) 
that are within its responsibilities, together with any associated recommendations. 

7. 

Assessment 

At least annually, the Corporate Governance and Nominating Committee will review the effectiveness of the 
Committee in fulfilling its responsibilities and duties as set out in this Charter and in a manner consistent with 
the mandate adopted by the Board. 

8. 

Review and Disclosure 

The  Committee  will  review  this  Charter  at  least  annually  and  submit  it  to  the  Corporate  Governance  and 
Nominating Committee together with any proposed amendments. The Corporate Governance and Nominating 
Committee  will  review  the  Charter  and  submit  it  to  the  Board  for  approval  with  such  further  proposed 
amendments as it deems necessary and appropriate. 

9. 

Access to Outside Advisors and Records 

The Committee may retain independent counsel and any outside advisor at any time and has the authority to 
determine any such advisors' fees and other retention terms. The Committee, and any outside advisors retained 
by it, will have access to all records and information, relating to the Corporation and all their respective officers, 
employees and agents which it deems relevant to the performance of its duties.