mCLOUD TECHNOLOGIES CORP.
ANNUAL INFORMATION FORM
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2021
April 4, 2022
TABLE OF CONTENTS
NOTICE TO READER ..................................................................................................................................... 1
FORWARD-LOOKING STATEMENTS .............................................................................................................. 1
INDUSTRY AND OTHER STATISTICAL INFORMATION .................................................................................... 3
TRADEMARK AND TRADE NAMES ................................................................................................................ 3
GLOSSARY .................................................................................................................................................. 4
CORPORATE STRUCTURE ............................................................................................................................. 9
GENERAL DEVELOPMENT OF THE BUSINESS ............................................................................................... 12
THE BUSINESS ........................................................................................................................................... 27
RISK FACTORS ........................................................................................................................................... 36
DIVIDENDS ............................................................................................................................................... 50
DESCRIPTION OF CAPITAL STRUCTURE....................................................................................................... 50
MARKET FOR SECURITIES .......................................................................................................................... 52
PRIOR SALES ............................................................................................................................................. 53
ESCROWED SECURITIES AND SECURITIES SUBJECT TO CONTRACTUAL RESTRICTION ON TRANSFER ........................................ 55
DIRECTORS AND OFFICERS ........................................................................................................................ 55
AUDIT COMMITTEE INFORMATION ........................................................................................................... 65
MAJOR SHAREHOLDERS AND INTERESTS OF EXPERTS AND COUNSEL ......................................................... 67
CODE OF BUSINESS CONDUCT AND ETHICS ................................................................................................ 68
PROMOTERS ............................................................................................................................................. 68
LEGAL PROCEEDINGS AND REGULATORY ACTIONS ..................................................................................... 69
NO DEFAULT IN PAYMENT ........................................................................................................................ 69
INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS ............................................................... 69
TRANSFER AGENT AND REGISTRAR ........................................................................................................... 70
MATERIAL CONTRACTS ............................................................................................................................. 70
INTERESTS OF EXPERT ............................................................................................................................... 70
ADDITIONAL INFORMATION ..................................................................................................................... 70
SCHEDULE "A" .......................................................................................................................................... 71
NOTICE TO READER
In this annual information form (the "AIF"), unless otherwise noted or the context indicates otherwise,
"mCloud", the "Company", "we", "us" and "our" refer to mCloud Technologies Corp. and its subsidiaries. All
financial information in this AIF is prepared in Canadian dollars and using International Financial Reporting
Standards ("IFRS"). Unless otherwise specified, in this AIF, all references to "dollars" or to "$" are to Canadian
dollars. The information contained herein is dated as of April 4, 2022 unless otherwise stated.
FORWARD-LOOKING STATEMENTS
This AIF contains certain "forward-looking information" and "forward-looking statements" within the meaning
of applicable securities laws. Such forward-looking information and forward-looking statements are not
representative of historical facts or information or current condition, but instead represent only the Company's
beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and
outside of the Company's control. Generally, such forward-looking information or forward-looking statements
can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is
expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or
"believes", or variations of such words and phrases or may contain statements that certain actions, events or
results "may", "could", "would", "might" or "will be taken", "will continue", "will occur" or "will be achieved".
The forward-looking information contained herein may include, but is not limited to, information relating to:
•
the continued expansion of the Company's business in several geographic areas, including Australia,
China, Southeast Asia, Continental Europe, the United States and the Middle East;
•
the performance of the Company's business and operations;
•
the intention to grow the business and operations of the Company;
•
expectations with respect to the advancement of the Company's products and services, including the
underlying technology;
•
expectations with respect to the advancement and adoption of new products, including the adoption of
new products by the Company's existing customer base;
•
the estimated market value of the potential connected commercial buildings and industrial sites the
Company could service;
•
the acceptance by customers and the marketplace of the Company's products and solutions;
•
the ability to attract new customers and develop and maintain existing customers, including increased
demand for the Company's products;
•
the ability to successfully leverage current and future strategic partnerships and alliances;
•
the ability to develop and secure new strategic partnerships and alliances;
•
the anticipated trends and challenges in the Company's business and the markets and jurisdictions in
which the Company operates;
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•
the ability to obtain capital;
•
the competitive and business strategies of the Company;
•
sufficiency of capital;
•
the Company’s ability to meet the evolving environmental, social, and governance ("ESG") needs of its
clients within the rapidly developing ESG landscape; and
•
general economic, financial market, regulatory and political conditions in which the Company operates.
By identifying such information and statements in this manner, the Company is alerting the reader that such
information and statements are subject to known and unknown risks, uncertainties and other factors that may
cause the actual results, level of activity, performance or achievements of the Company to be materially different
from those expressed or implied by such information and statements.
An investment in securities of the Company is speculative and subject to a number of risks including, without
limitation, the risks discussed under the heading "Risk Factors" contained herein. Although the Company has
attempted to identify important factors that could cause actual results to differ materially from those contained
in the forward-looking information and forward-looking statements, there may be other factors that cause
results not to be as anticipated, estimated or intended.
In connection with the forward-looking information and forward-looking statements contained in this AIF, the
Company has made certain assumptions including, but not limited to, the following:
•
the Company will be able to successfully consolidate acquired businesses with the Company's existing
operations;
•
the Company will be able to incorporate acquired technologies into its AssetCare platform;
•
the Company will be able to realize synergies with acquired businesses;
•
the customers of any acquired businesses will remain customers of the Company following the
completion of an acquisition;
•
the Company will continue to comply with all applicable regulatory requirements;
•
the Company will have sufficient working capital and will, if necessary, be able to secure additional
funding necessary for the continued operation and development of its business;
•
development activities and the wide-spread acceptance of the use of artificial intelligence ("AI");
•
there are no significant changes to the Company’s effective tax rate, recurring revenue or outstanding
shares;
•
the Company will be able to scale its services to reach potential markets;
•
the estimated number of connected commercial buildings and industrial sites the Company can service
is accurate;
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•
the Company will be able to develop its technologies and leverage partnerships to meet its clients’
rapidly developing ESG needs and goals;
•
key personnel will continue their employment with the Company and the Company will be able to obtain
and retain additional qualified personnel, as needed, in a timely and cost-efficient manner; and
•
general economic conditions and global events including the impact of COVID-19.
Although the Company believes that the assumptions and factors used in preparing, and the expectations
contained in, the forward-looking information and statements are reasonable, undue reliance should not be
placed on such information and statements, and no assurance or guarantee can be given that such forward-
looking information and statements will prove to be accurate, as actual results and future events could differ
materially from those anticipated in such information and statements. The forward-looking information and
forward-looking statements contained in this AIF are made as of the date of this AIF. All subsequent written and
oral forward-looking information and statements attributable to the Company or persons acting on its behalf is
expressly qualified in its entirety by this notice.
INDUSTRY AND OTHER STATISTICAL INFORMATION
This AIF includes market share, industry and other statistical information that the Company has obtained from
independent industry publications, government publications, market research reports and other published
independent sources. Such publications and reports generally state that the information contained therein has
been obtained from sources believed to be reliable. Although the Company believes these publications and
reports to be reliable, it has not independently verified any of the data or other statistical information contained
therein, nor has it ascertained or validated the underlying economic or other assumptions relied upon by these
sources. The Company does not intend, and undertakes no obligation, to update or revise any such information
or data, whether as a result of new information, future events or otherwise, except as, and to the extent required
by applicable securities laws.
TRADEMARK AND TRADE NAMES
This AIF includes, or may include, trademarks and trade names that are protected under applicable intellectual
property laws and are the property of the Company. Solely for convenience, our trademarks and trade names
referred to in this AIF may appear without the ® symbol, or other applicable symbols, but such references are
not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights
to these trademarks, and trade names.
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GLOSSARY
In this AIF, the following terms have the following meanings:
"2019 Convertible
Debentures"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Convertible Debenture Financing".
"2020 Circular"
has the meaning ascribed thereto in "Promoters".
"2021 Convertible
Debentures"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – 2021 Convertible Debentures".
"2021 Debenture
Maturity Date"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – 2021 Convertible Debentures".
"2021 Share
Consolidation"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – 2021 Share Consolidation and Listing on NASDAQ".
"2199027"
means 2199027 Alberta Ltd.
"ABBCA"
has the meaning ascribed thereto in "Corporate Structure – Intercorporate
Relationships".
"Acceleration Notice"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Convertible Debenture Financing".
"Acquisition Payable"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Acquisition of Flow’s Interest in the Royalty Agreement
with Agnity".
"Additional Tranche"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Agent"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – April 2021 Brokered Offering".
"Agents’ Option"
means the over-allotment option granted by the Company to Raymond James
Ltd. and Paradigm Capital Inc., as agents in respect of the Special Warrants
Financing, to arrange for the sale of an additional 15% of Special Warrants,
exercisable in whole or in part until 48 hours prior to the closing of the Special
Warrants Financing.
"Agnity"
means Agnity Global Inc.
"Agnity Amending
Agreement"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Acquisition of Flow’s Interest in the Royalty Agreement
with Agnity".
"AI"
has the meaning ascribed thereto in "Forward-Looking Statements".
"AIF"
means this annual information form of the Company dated June 24, 2020
prepared pursuant to Part 6 of National Instrument 51-102 Continuous
Disclosure Obligations.
"AirFusion"
means AirFusion, Inc.
"Amalgamation
Agreement"
has the meaning ascribed thereto in "Corporate Structure – Intercorporate
Relationships".
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"Aramco"
“Articles”
means the Saudi Arabian Oil Company.
means the articles of incorporation of the Company.
"AssetCare"
means the open, cloud-based platform of the Company that employs big data,
deep analytics, machine learning, real-time collaboration and communication,
and best practice maintenance, among others, to deliver asset management
solutions that improve the performance, efficiency, and care of critical assets,
equipment, and infrastructure.
"ATB "
means ATB Financial.
"ATB Facility"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Credit Facility with ATB Financial".
"AR"
means augmented reality.
"Audit Committee"
means the audit committee of the Company.
"Autopro Amalgamation
Agreement"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Acquisition of Fulcrum and Autopro Consultants".
"Autopro Automation"
means Autopro Automation Ltd.
"Base Shelf Prospectus"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Filing of Final Base Shelf Prospectus".
"BCBCA"
has the meaning ascribed thereto in "Corporate Structure – Name, Address and
Incorporation".
"Board"
means the board of directors of the Company.
"Broker Warrants"
means the Warrants issued to agents in consideration for their services under
a brokered private placement of the Company.
"Brokered Offering"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – April 2021 Brokered Offering".
"Code"
has the meaning ascribed thereto in "Risk Factors – U.S. Tax Risks".
"Company"
means mCloud Technologies Corp.
"Compensation
Committee"
means the compensation committee of the Company.
"Compensation Stock
Option"
means an options of the Company exercisable for Shares.
"Consideration Shares"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Acquisition of Fulcrum and mCloud Services ".
"Convertible Debenture
Financing"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Convertible Debenture Financing".
"Convertible Debenture
Financing Unit"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Convertible Debenture Financing".
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"Corporate Governance
and Nominating
Committee"
means the corporate governance and nominating committee of the Company.
"COVID-19"
means the illness caused by the coronavirus disease, also known as the 2019
novel coronavirus.
"Credit Agreement"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – The Credit Agreement".
"Credit Facility"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – The Credit Agreement".
"CSA"
means Construction Systems Associates, Inc.
"Cypress"
means Cypress Envirosystems Inc.
"DGCL"
has the meaning ascribed thereto in "Corporate Structure – Name, Address and
Incorporation".
"EBITDA"
means earnings before interest, taxes, depreciation, and amortization.
"Equity Incentive Plan"
means the Company’s equity incentive plan, which was approved by the
shareholders of the Company at the Company’s Annual and Special Meeting of
Shareholders held on June 12, 2019.
“ESG”
has the meaning ascribed thereto in “Forward-Looking Information”.
"FDSI"
means Field Diagnostic Services, Inc.
"Fidus"
means Fidus Global, LLC.
"Finder Warrants"
means the Warrants issued to finders in consideration for their services under
a non-brokered private placement of the Company.
"Flow"
means Flow Capital Corp.
"Flow APA"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Acquisition of Flow’s Interest in the Royalty Agreement
with Agnity".
"Fulcrum"
means Fulcrum Automation Technologies Ltd.
"GBCC Debt Settlement"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – GBCC Debt Settlement".
"Huayan"
means Hubei Huayan Zhidian Technology Co., Ltd.
"HVAC"
has the meaning ascribed thereto in "Corporate Structure – Name, Address and
Incorporation".
"IAQ"
means indoor air quality.
"IFRS"
means the International Financial Reporting Standards developed and
maintained by the International Accounting Standards Board.
"IIAC"
means the Investment Industry Association of Canada.
"IoT"
has the meaning ascribed thereto in "Corporate Structure – Name, Address and
Incorporation".
7
"July 2020 Offering"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – July 2020 Offering".
"July 2020 Units"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – July 2020 Offering".
"July 2020 Warrant"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – July 2020 Offering".
"kanepi"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – kanepi Acquisition".
"kanepi Earn-out
Payments"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – kanepi Acquisition".
"Longyuan"
means Longyuan Construction Investment (Chengde) Wind Power Co., Ltd.
“MENA”
means the Middle East and North Africa region.
"mCloud Services"
means mCloud Technologies Services Inc. (formerly known as Autopro
Automation Consultants Ltd.)
"mCloud Technologies"
means mCloud Technologies (Canada) Inc.
"mCloud USA"
means mCloud Technologies (USA) Inc.
"Merger"
has the meaning ascribed thereto in "Corporate Structure – Name, Address and
Incorporation".
"Merger Agreement"
has the meaning ascribed thereto in "Corporate Structure – Name, Address and
Incorporation".
"mixed reality"
has the meaning ascribed thereto in "The Business – Overview – Specialized
Skill and Knowledge".
"NASDAQ"
means NASDAQ Capital Market.
"NGRAIN"
means NGRAIN (Canada) Corporation.
"Norwin"
means Norwin Holding ApS.
"Norwin Debt
Settlement"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Norwin Debt Settlement".
"NYCE Sensors"
means NYCE Sensors, Inc.
"Prospectus
Supplement"
has the meaning ascribed thereto in "Promoters".
"OTCQB"
means the OTCQB Venture Market.
"Qualifying Condition"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Qualifying Prospectus"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"RealWear"
means RealWear Inc.
"SaaS"
has the meaning ascribed thereto in "The Business – Overview".
8
“SEC”
"SEDAR"
means the U.S. Securities and Exchange Commission.
means the System for Electronic Document Analysis and Retrieval.
"SecureAire"
means SecureAire LLC.
"Share"
means a common share without par value in the capital stock of the Company.
"Shelf Prospectus"
has the meaning ascribed thereto in "Promoters".
"Special Warrants"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Special Warrants
Financing"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Special Warrant
Financing Agency
Agreement"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Special Warrants
Financing Agent"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Special Warrants
Financing Unit"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
"Stock Purchase
Agreement"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Stock Purchase Agreement to Acquire CSA".
"TELUS"
means TELUS Communications Inc.
"Third Offering"
has the meaning ascribed thereto in "General Development of the Business –
Three Year History – Third Private Placement".
"TELUS"
means the TSX Venture Exchange.
"UVI"
means Universal Ventures Inc.
"UVI Subco"
means Universal Ventures Subco Inc.
"VWAP"
means volume weighted average trading price.
"Warrant"
means a Share purchase warrant of the Company.
"Warrant Share"
has the meaning ascribed thereto in "General Development of the Business –
Subsequent Events – Special Warrants Financing".
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CORPORATE STRUCTURE
Name and Address
The Company is a publicly-traded technology solutions provider that combines the Internet of Things ("IoT"), the
cloud, and AI to create new efficiencies for energy assets including heating, ventilation, and air conditioning
("HVAC") units, wind turbines, and oil and gas controls. The Company’s head office is located at 550-510 Burrard
Street, Vancouver, British Columbia, Canada, V6C 3A8. The Company also has technology and operations centers
in Edmonton, Alberta; San Francisco, California; Atlanta, Georgia; Houston, Texas; Perth, Australia; Singapore;
Beijing, China; London, United Kingdom; and Trnava, Slovakia. The Company’s telephone number is (604) 669-
9973.
Incorporation
The Company (formerly UVI) was incorporated on December 21, 2010 pursuant to the Business Corporations Act
(British Columbia) ("BCBCA"). The Company’s British Columbia incorporation number is BC0898477. The Articles
do not contain a description of the Company’s objects and purposes.
On April 21, 2017, UVI entered into a merger agreement ("Merger Agreement") with its wholly-owned
subsidiary, UVI Subco, a corporation incorporated pursuant to the Delaware General Corporation Law ("DGCL"),
and mCloud Corp., a corporation incorporated pursuant to the DGCL. Pursuant to the Merger Agreement, UVI
acquired all of the issued and outstanding securities of mCloud Corp. by way of a reverse triangular merger of
UVI Subco into mCloud Corp. ("Merger"). The amalgamated company, a new private company named "Universal
mCloud USA Corp.", continued as a wholly-owned subsidiary of the Company.
On October 13, 2017, the Company changed its name from "Universal Ventures Inc." to "Universal mCloud
Corp.", and on October 18, 2017, the Company began trading on the TSXV as a Tier 2 Technology Issuer (as
defined in TSXV Policy 2.1 – Initial Listing Requirements) under the new symbol "MCLD". On May 18, 2018, the
Company also began trading on the OTCQB under the symbol "MCLDF". The Company subsequently changed its
name in October of 2019 to "mCloud Technologies Corp.". On December 13, 2019, the Company announced a
change in the trading symbol of its Shares on the OTCQB from "MCLDF" to "MCLDD". On November 24, 2021,
the Shares began trading on the NASDAQ under the symbol "MCLD".
Directors
Under the Articles, a director or senior officer who holds a disclosable interest (as such term is defined in the
BCBCA) in a contract or a transaction into which the Company has entered or proposes to enter is liable to
account to the Company for any profit that accrues to the director or senior officer under or as a result of the
contract or transaction only and if to the extent provided under the BCBCA.
A director with a disclosable interest in a contract or a transaction into which the Company has entered or
proposes to enter is not entitled to vote on any directors’ resolution approving the contract or transaction,
unless all directors have a disclosable interest in the contract or transaction, in which case any or all of those
directors may vote on such a resolution.
A director with a disclosable interest in a contract or a transaction into which the Company has entered or
proposes to enter and who is present at the meeting of the directors at which the contract or transaction is
considered for approval may be counted in the quorum at the meeting whether or not the director votes on any
or all of the resolutions considered at the meeting.
A director or senior officer who holds any office or possesses any property, right, or interest that could result,
directly or indirectly, in the creation of a duty or interest that materially conflicts with that individual’s duty or
10
interest as a director or senior officer, must disclose the nature and extent of the conflict as required by the
BCBCA.
The Articles, by-laws, or charter documents of the Company do not specify a retirement age for directors.
Directors are not required to hold a Share of the Company as qualification for his or her office but must be
qualified as required by the BCBCA to become, act or continue to act as a director.
Shareholders’ Meetings
The Company’s Articles provide that (a) the Company must hold an annual general meeting at least once in each
calendar year and not more than 15 months after the last annual reference date at such time and place as may
be determined by the directors; (b) the directors may, at any time, call a meeting of shareholders to be held at
such time and place as may be determined by the directors; (c) the quorum for the transaction of business at
any meeting of shareholders is two persons who are, or who represent by proxy, shareholders who, in the
aggregate, hold at least 5% of the issued shares entitled to be voted at the meeting; and (d) in addition to those
persons who are entitled to vote at a meeting of shareholders, the only other persons entitled to be present at
the meeting are the directors, the president (if any), the secretary (if any), the assistant secretary (if any), any
lawyer for the Company, the auditor of the Company, any other persons invited to be present at the meeting by
the directors or by the chair of the meeting and any persons entitled or required under the BCBCA or the Articles
to be present at the meeting.
Limitations on Ownership of Securities
Except as provided in the Investment Canada Act, there are no limitations specific to the rights of non-Canadians
to hold or vote the Shares under the laws of Canada or British Columbia or in the Company's Articles, by-laws,
or charter documents.
Change in Control
There are no provisions in the Articles, charter documents, or by-laws that would have the effect of delaying,
deferring or preventing a change in the control of the Company, or that would operate with respect to any
proposed merger, acquisition or corporate restructuring involving the Company or any of its subsidiaries.
Ownership Threshold
The Articles do not require disclosure of Share ownership. Securities legislation in Canada, however, requires
that shareholder ownership (as well as ownership of an interest in, or right or obligation associated with, a
related financial instrument of a security of the Company) must be disclosed once a person beneficially owns or
has control or direction over, directly or indirectly, securities of a reporting issuer carrying more than 10% of the
voting rights attached to all the reporting issuer’s outstanding voting securities. Share ownership of director
nominees must also be reported annually in proxy materials sent to the Company’s shareholders. Additionally,
as the Company is listed on the NASDAQ, it must comply with United States federal securities laws, which
requires it to disclose in its annual report, or Form 20-F, holders who own 5% or more of its issued and
outstanding shares.
Intercorporate Relationships
The Company has four material, wholly-owned subsidiaries in which it has a direct or indirect material interest:
mCloud USA, a corporation incorporated pursuant to the DGCL; mCloud Services, a corporation incorporated
pursuant to the Business Corporations Act (Alberta) ("ABBCA"); NGRAIN, a corporation incorporated pursuant
to the Canada Business Corporations Act; and kanepi, a corporation incorporated pursuant to the laws of
Australia.
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mCloud Technologies (USA) Inc., (“M-USA”)
M-USA is an operating company that carries on its business and operations in the United States. mCloud USA
has three wholly owned subsidiaries: mCloud Technologies (Canada) Inc., a corporation incorporated pursuant
to the BCBCA; FDSI, a corporation organized pursuant to the DGCL; and CSA, a corporation organized pursuant
to the laws of the State of Georgia. mCloud Technologies (Canada) Inc., is an operating company with business
and operations in Canada. FDSI provides advanced enterprise software, handheld energy efficiency diagnostic
tools and related training, and project management services that enable more rapid and accurate servicing of
HVAC equipment, which decreases energy and operational costs. FDSI provides expertise in HVAC diagnostics
and building data energy analytics and testing tools, analysis outcomes and programmatic solutions for national
and restaurant chains. FDSI’s diagnostics technology is embedded in energy management systems and HVAC
units. CSA, which was acquired by the Company on January 27, 2020, is an Atlanta-based 3D technology
company. Its operatings were immediately amalgamated with M-USA and the legal entity was formally wound-
up effective December 31, 2021.
mCloud Technolgies (Canada) Holdings, Inc., (“MTCH”)
MTCH is a holding company with one direct subsidiary, mCloud Technologies Services Inc., (“MTS”) a professional
engineering and integration firm specializing in the design and implementation of high-value industrial
automation solutions to the oil and gas industry in Alberta, Canada. On July 11, 2019, the Company indirectly
acquired MTCH, a corporation incorporated pursuant to the ABBCA, by way of an amalgamation between one
of the Company’s subsidiaries, 2199027, and Fulcrum, which had acquired MTCH and its subsidiary immediately
prior to its acquisition by the Company. The acquisition of MTCH, by Fulcrum, was pursuant to a share purchase
agreement dated June 12, 2019 between Mike Lane, Bob Beattie, Fulcrum, MTCH and the Company. The
amalgamation of 2199027 and Fulcrum was completed pursuant to the terms of an amalgamation agreement
dated June 12, 2019 between the Company, Fulcrum and 2199027 ("Amalgamation Agreement"). The
amalgamated company, renamed "Autopro Automation Ltd.", continued as a wholly-owned subsidiary of the
Company, and was later renamed mCloud Technologies (Canada) Holdings, Inc., with MTS being a wholly-owned
subsidiary.
NGRAIN (Canada) Corp.
NGRAIN is an operating company carrying on business and operations in Canada. NGRAIN contributes its AI and
3D technology to the Company’s AssetCare solutions. The Company acquired NGRAIN pursuant to the terms of
a share purchase agreement dated January 2, 2018. NGRAIN owns all of the issued and outstanding shares of
NGrain (US) Corp., a corporation incorporated pursuant to the laws of the State of Nevada.
mCloud Technologies Australia Holdings Pty Ltd.
On October 8, 2020, the company acquired, via its wholly-owned subsidiary mCloud Technologies Australia Pty
Ltd., kanepi Group Pty. Ltd. Both kanepi Services Pty Ltd., and mCloud Technologies Singapore (previously kanepi
PTE Ltd) are operating companies carrying on operations in Australia and Singapore. kanpei contributes
advanced visual analytics solutions and its technologies are incorporated into the AssetCare platform. The
Company also provides the Company with a strategic base in which the Company can increase its product
offerings in the southern hemisphere.
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The following chart identifies each of the Company’s wholly owned subsidiaries as of the date of this AIF
(including jurisdiction of formation, incorporation or continuance of the various entities):
Ownership of the above noted entities is 100% unless otherwise indicated.
GENERAL DEVELOPMENT OF THE BUSINESS
Three Year History
The Company became a public company on the TSXV through a reverse takeover of UVI in October 2017. The
Company has engaged in a strategy of acquiring existing businesses that have developed proven technologies
and integrating those technologies into the Company’s AssetCare platform. The following is a summary of the
general development of the Company over the three most recently completed financial years.
Acquisition of Flow’s Interest in the Royalty Agreement with Agnity
On January 17, 2019, the Company completed the acquisition of Flow’s interest in the royalty agreement with
Agnity pursuant to an asset purchase agreement ("Flow APA") for a total purchase price comprised of $204,604
(US$153,227) in cash on closing and the Acquisition Payable (as hereinafter defined). Upon prepayment of the
Acquisition Payable, the Company was also required to pay either US$525,000 payable in cash or 150,000 Shares,
at Flow’s discretion. In addition, the Company is also required to pay, within the 6 year period following the
closing, 150,000 Shares if the 5-day VWAP is equal to or exceeds $10.00 per Share, 100,000 Shares if the 5-day
VWAP is equal to or exceeds $20.00 per Share, and 100,000 Shares if the 5-day VWAP on the TSXV is equal to or
exceeds $30.00 per Share.
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In connection with the acquisition, the Company received a secured loan from Flow in the principal amount of
US$2,000,000, for a term of 12 months at an interest rate of 25% per annum, which was established as an
acquisition payable ("Acquisition Payable"). The Company has made monthly interest payments of US$41,667
until July 2019, when the Company announced its full repayment thereof.
On April 22, 2019, the Company executed an amending agreement with Agnity (the "Agnity Amending
Agreement") to modify the terms of the royalty agreement acquired. Pursuant to the amending agreement,
both parties agreed to establish an operations committee for which at all times the Company has the right to
nominate a majority of the members of the operations committee. As consideration for the amendment, the
Company agreed to fix the royalty payment at US$10,000 per month commencing in March 2019 and to assume
$43,050 of Agnity’s liabilities payable to a third party.
Pursuant to the amending agreement, the Company determined that it had obtained control over Agnity and its
subsidiaries pursuant to IFRS 10 Consolidated Financial Statements. The Company considered several factors in
determining if and when it gained control over Agnity including, if it had the right and ability to direct the relevant
activities of the entity, the ability to significantly affect its returns through the use of its rights, and whether it
had exposure to variable returns.
Accordingly, the acquisition of Agnity is accounted as a business combination effective on April 22, 2019 using
the acquisition method in accordance with IFRS 3 Business Combinations. Given the Company owns nil voting
interests in Agnity, the non-controlling interest is measured at the 100% of the net identifiable assets of Agnity
acquired.
This acquisition expanded the Company’s AssetCare platform to reach the telecom space in North America, Asia,
and Europe, and solidified the Company’s position as the eminent IoT asset management solutions provider for
smart buildings and wind and power utility providers.
Appointment of Non-Executive Strategic and Integration Advisor and Chief Financial Officer
On January 17, 2019, the Company announced the appointment of Sunir Kapoor, former Chairman of Agnity, to
the position of non-executive Strategic and Integration Advisor, and Doug Garnhart to the position of Chief
Financial Officer, following the resignation of Darren Anderson.
Norwin Debt Settlement
On January 17, 2019, the Company announced that the Board had approved a settlement of up to €11,000 of
debt owed to Norwin through the issuance of Shares ("Norwin Debt Settlement"), in accordance with an
agreement between the Company and the founder of Norwin, Ole Sangill. Pursuant to the Norwin Debt
Settlement, the Company issued 5,896 Shares at a deemed price of $2.90 per Share.
Huayan Partnership
On February 4, 2019, the Company announced its partnership with Huayan, the first enterprise in Hubei
Province, China, to engage in smart platform development and IoT product services. Pursuant to the terms of
the partnership, mCloud’s AssetCare may distribute through Huayan’s smart building services to its existing and
growing customer base, which includes commercial buildings, offices, hospitals and schools.
Appointment of Chief Product Officer
On February 19, 2019, the Company announced the appointment of Barry Po to the position of Chief Product
Officer.
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Expansion of AssetCare into Wind Industry
On March 26, 2019, the Company signed a memorandum of understanding with Britwind Ltd., an affiliate of
Ecotricity Group Ltd., to improve the performance of over 1,000 wind turbines through an upgrade, called
"rEsolve", solution. In addition to the wind turbines, the transaction would represent a portfolio of over 90,000
connected assets for the Company.
Expansion of AssetCare for Oil and Gas Field Workers
On April 4, 2019, the Company unveiled plans to improve the efficiency of over 1,400,000 field workers operating
500,000+ assets in oil and gas industries across North America, by connecting them with real-time access to
digital work assistance capabilities using the AssetCare platform in RealWear’s HMT-1 industrial head-mounted
display solutions.
TELUS Office Tower Agreement
On April 11, 2019, the Company announced the start of a 6-year agreement with TELUS Corporate Real Estate
to deploy AssetCare at one of its premier office towers at 200 Consilium Place, Scarborough, Ontario. Pursuant
to the agreement, the Company began upgrading legacy thermostats in TELUS’ office tower using Cypress’
wireless pneumatic thermostats and green box controllers.
Appointment of Executive Vice President and Chief Financial Officer
On May 27, 2019, the Company announced the appointment of Chantal Schutz to the position of Executive Vice
President and Chief Financial Officer in replacement of Doug Garnhart.
Convertible Debenture Financing
On May 30, 2019, the Company announced the commencement of a private placement offering of convertible
unsecured subordinated debentures ("2019 Convertible Debentures") at a price of $100 per 2019 Convertible
Debenture ("Convertible Debenture Financing"). The 2019 Convertible Debentures bear interest at a rate of
10% per annum, calculated and paid quarterly on the last day of August, November, February and May of each
year, and maturing on the date that is 36 months following the closing of each tranche, as applicable.
The principal amount of the 2019 Convertible Debentures is convertible into units of the Company (each a
"Convertible Debenture Financing Unit"), with each Convertible Debenture Financing Unit being comprised of
one Share and one Warrant exercisable for one Share at an exercise price of $7.50 until the earlier of (i) 60
months following the initial closing and (ii) the date specified in an Acceleration Notice (as defined below). The
conversion price of each Convertible Debenture Financing Unit is $5.00, subject to customary adjustment
provisions.
From the date that is 4 months plus 1 day following the closing of the last tranche, subject to any required
approvals, the Company will also have the right to accelerate the expiry date of the Debentures issued under
the Convertible Debenture Financing to not less than 21 days after the date on which a written notice is provided
("Acceleration Notice"), if the daily VWAP of the Shares trading on the TSXV is greater than $25.00 for any 30
consecutive trading days on the TSXV.
On July 11, 2019, the Company completed the Convertible Debenture Financing for total aggregate gross
proceeds of $23,507,500 and net cash proceeds of $22,865,049. The private placement was completed in three
separate tranches including the first tranche of the Debentures for gross proceeds of $16,659,000 closed on June
24, 2019, the second tranche for gross proceeds of $1,740,000 closed on June 28, 2019, and the final tranche
for gross proceeds of $5,108,500 closed on July 11, 2019.
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The Company also compensated finders for introducing purchasers in the Convertible Debenture Financing with
aggregate cash commissions of $299,355 and a total of 59,871 Broker Warrants, each exercisable for one Share
at an exercise price of $5.00 for a period of 36 months from the date of its issuance. The 2019 Convertible
Debentures are listed for trading on the TSXV under the symbol "MCLD.DB".
Acquisition of Fulcrum and mCloud Services
On July 11, 2019, the Company announced the completion of its acquisition of Fulcrum by way of an
amalgamation (the "Autopro Amalgamation Agreement") between the Company, 2199027 and Fulcrum, which
had acquired mCloud Services immediately prior to the amalgamation.
The total consideration for the acquisition was approximately $36,000,000 paid by issuance of 3,600,000 Shares
("Consideration Shares") to former shareholders of Fulcrum and mCloud Services, issuance of promissory notes
in the principal amount of $18,000,000, and cash of $4,650,689. The Consideration Shares are subject to escrow,
with 34% of the Consideration Shares released from escrow 6 months following the closing of the acquisition
and 33% of the Consideration Shares released on each date that is 12 months and 18 months following the
closing of the acquisition.
The acquisition represented the Company’s entry into process industry markets, including new customers in oil
and gas, petrochemical, and pipeline management. mCloud Services provides over 30 years of domain expertise
in these and other process markets, accelerating the Company’s agenda to deliver AI solutions specific to
upstream, midstream, and downstream process facilities. The acquisition has also expanded mCloud’s AssetCare
footprint by adding major oil and gas customers along with industry-specific expertise to drive the delivery of
integrated oil and gas solutions that combine AI, 3D, and mobile cloud computing technologies.
The Company filed a Form 51-102F4 in respect of the acquisition of mCloud Services dated September 20, 2019,
as amended and refiled by the Company on April 15, 2020, and April 28, 2020.
First AssetCare Deployment for Oil and Gas Customers
On July 22, 2019, the Company announced its first deliveries of AssetCare solutions to oil and gas customers .
The first mCloud application for “Smart Oil and Gas” was a remote management capability based on technology
originally developed at mCloud Services for client support services. This remote management capability is now
part of mCloud’s AssetCare platform and is implemented at 6 oil and gas facilities in Alberta, Canada with annual
contracted recurring revenues totaling $1,000,000.
The Credit Agreement
On August 7, 2019, the Company entered into a credit agreement ("Credit Agreement") with Integrated Private
Debt Fund VI LP. The Credit Agreement provided a secured term credit facility of $13,000,000 ("Credit Facility"),
secured against the assets of mCloud Services and certain other assets of mCloud.
The proceeds of the Credit Facility were used to fund the repayment of certain outstanding notes of the
Company related to its acquisition of mCloud Services, and for general working capital purposes. The Credit
Facility has a term of 7 years, bearing an interest rate of 6.85% per annum, and the Company is to make blended
monthly payments of principal and interest based on a 7-year amortization schedule.
Longyuan Agreement
On August 19, 2019, the Company announced the start of a multi-phase relationship with Longyuan to use
mCloud’s AssetCare solution to assess and optimize wind turbine pitch systems at Longyuan’s Pu Fa Wind Farm
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in China. The Company’s Connected Energy team has been working with Longyuan to establish a performance
baseline for the wind turbines, focusing on power curve optimization and pitch system health.
GBCC Debt Settlement
In September 2019, the Company settled a debt owed to GBCC Corporation, mCloud’s advisor on market
expansion opportunities in China, in the amount of $60,000 through the issuance of 15,000 Shares ("GBCC Debt
Settlement") at a price of $4.00 per Share.
Change to the Board
On September 3, 2019, the Company announced the appointment of Ian Russell, President and Chief Executive
Officer of the IIAC, as an independent director of the Company. Mr. Russell serves on all of the Company’s board
committees, including the Audit Committee and the Compensation Committee.
Appointments to Support mCloud’s AssetCare Expansion
On September 10, 2019, the Company announced the appointment of Jason Brown to the position of President,
Connected Industry segment, and Patrick Kelly to the position of Director, Solutions Business Development.
On September 12, 2019, the Company announced the appointment of James (Jim) Christian to the position of
Vice President, Emerging Solutions.
New 3D Digital Twin Solution
On October 1, 2019, the Company announced the launch of a new AssetCare solution under the banner of the
"3D Digital Twin", which enables mCloud to use high-precision 3D laser scanners to create digital replicas of a
"connected facility".
New Middle East Headquarters
On November 7, 2019, the Company announced that it was in the process of establishing a new regional office
in Bahrain to expand its AssetCare offering to customers in the Middle East.
Appointment to Support mCloud’s AssetCare Expansion
On November 12, 2019, the Company announced the appointment of Kent Chan to the position of Strategic
Growth Manager, Connected Industry segment, to manage operations capabilities and support business growth
for AssetCare applications in Southeast Asia and Western Canada for liquefied natural gas.
New Auditor
On November 15, 2019, the Company announced that it had changed its auditors from MNP LLP to KPMG LLP,
effective as of November 9, 2019.
2019 Share Consolidation
On December 11, 2019, the Company received TSXV approval of the consolidation of the issued and outstanding
Shares on the basis of 1 post-consolidation Share for every 10 pre-consolidation Shares. The Shares commenced
trading on the TSXV on a consolidated basis under the same trading symbol "MCLD" on December 13, 2019.
OTCQB Trading Symbol Change
On December 13, 2019, the Company announced a change in its trading symbol on the OTCQB from "MCLDF" to
"MCLDD".
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Stock Purchase Agreement to Acquire CSA
On December 16, 2019, the Company announced that it had signed a binding stock purchase agreement ("Stock
Purchase Agreement") to acquire CSA, an Atlanta-based 3D technology company, effective as of December 13,
2019.
Special Warrants Financing
On January 14, 2020, the Company completed a brokered private placement of 2,875,000 special warrants
("Special Warrants") at a price of $4.00 per Special Warrant for total gross proceeds of $11,500,000 ("Special
Warrants Financing"), which amount includes the full exercise of the Agents’ Option.
Each Special Warrant is convertible into one unit of the company ("Special Warrants Financing Unit") without
payment of additional consideration upon certain conditions being met. Each Special Warrants Financing Unit
consists of one Share and one-half of one Warrant, with each Warrant being exercisable to acquire one Share
("Warrant Share") at an exercise price of $5.40 per Share until January 14, 2025.
The Special Warrants were offered pursuant to an agency agreement dated January 14, 2020, between the
Company and Raymond James Ltd. and Paradigm Capital Inc., as agents ("Special Warrants Financing Agents"),
pursuant to which the Special Warrants Financing Agents received cash commission equal to 7% of the gross
proceeds under the offering (the "Special Warrant Financing Agency Agreement").
On January 27, 2020, the Company completed an additional tranche of the Special Warrants Financing on a non-
brokered basis, issuing 457,875 Special Warrants at a price of $4.00 per Special Warrant for total gross proceeds
of $1,831,500 ("Additional Tranche").
The Company agreed to use its commercially reasonable efforts to qualify the distribution of the Shares and
Warrants issuable upon exercise of the Special Warrants by way of a prospectus ("Qualifying Prospectus") within
60 days following the closing of the offering ("Qualifying Condition"). The securities issued pursuant to the
Special Warrants Financing, inclusive of the Additional Tranche, would be subject to a 4-month hold period from
the date of the closing of the offering, unless the Qualifying Prospectus were filed and receipted within that
time. If the Qualifying Condition were not met, each Special Warrant would be exercised (without payment of
additional consideration and with no further action on the part of the holder thereof) for 1:1 Special Warrant
Financing Units. The Qualifying Prospectus was filed on April 28, 2020 (See "Filing of Base Shelf Prospectus
Supplement" below).
The aggregate gross proceeds under the Special Warrants Financing, inclusive of the Additional Tranche is
$13,331,500.
Acquisition of CSA
On January 27, 2020, the Company completed the acquisition of CSA, effective as of January 24, 2020, pursuant
to the Stock Purchase Agreement. As of the date of the AIF, CSA is a subsidiary of one of the Company’s material
subsidiaries, mCloud USA.
In accordance with the terms and conditions of the Stock Purchase Agreement, the Company paid US$535,142
in cash and issued 380,210 Shares to the vendors on closing as consideration for the acquisition of all of the
outstanding stock of CSA.
AirFusion Contract
On February 10, 2020, the Company announced that it had signed a contract, effective as of February 7, 2020,
to acquire certain technologies from AirFusion, an AI visual inspection and monitoring technology provider based
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in Boston, its subsidiary, AirFusion GmbH, existing customer contracts and technologies under development
from its partner in Warsaw, Poland.
The acquisition closed on May 15, 2020. The Company issued 200,000 Shares to the vendors upon closing of the
acquisition.
NYCE Sensors
On March 16, 2020, the Company announced that it was embedding advanced sensing technology from NYCE
Sensors, a provider of IoT solutions for commercial buildings applications, into its AssetCare solutions for
connected buildings to enhance its digital IAQ management.
2019 Strategic Objective
On March 24, 2020, the Company announced that it had surpassed its 2019 strategic objective of connecting at
least 40,000 assets to its AssetCare platform in buildings, wind turbines and oil and gas facilities.
Filing of Final Base Shelf Prospectus
On April 28, 2020, the Company filed its short form base shelf prospectus for Nunavut and the amended and
restated short form base shelf prospectus dated April 28, 2020 (the "Base Shelf Prospectus") with the securities
regulatory authorities of the provinces of Canada and the territory of Nunavut.
The Base Shelf Prospectus allows the Company to offer from time to time, over a 25-month period, Shares,
preferred shares, debt securities, subscription receipts, Warrants and units of the Company with an aggregate
value of up to $200,000,000. The Base Shelf Prospectus was subsequently amended in November, 2021.
IoT and AI Solutions for Restaurant and Retail Businesses
On April 28, 2020, the Company announced that it is collaborating with industry leaders and medical experts to
launch an extension to its AssetCare for connected buildings, using IoT and AI to help restaurant and retail
businesses return to work as governments and health officials respond to the COVID-19 pandemic. Since 2020,
the Company has implemented its HVAC and IAQ solution to such businesses around the world, notably buildings
in North America and Saudi Arabia.
Filing of Base Shelf Prospectus Supplement
On April 29, 2020, the Company filed a prospectus supplement to its Base Shelf Prospectus. The prospectus
supplement was comprised of the Qualifying Prospectus per the Special Warrant Financing and upon filing, each
Special Warrant was automatically exercised (without payment of additional consideration and with no further
action on the part of the holder thereof) into 1:1 Special Warrants Financing Units. Each Special Warrants
Financing Unit consists of one Share and one-half of one Warrant, with each Warrant exercisable to acquire one
Warrant Share at a price of $5.40 until January 14, 2025, subject to adjustment in certain events. The Warrants
were listed for trading on the TSXV under the symbol "MCLD.WT".
SecureAire Partnership
On May 19, 2020, the Company announced that it was combining its AI-powered HVAC and IAQ capabilities of
its AssetCare platform with air purification technology based on active particle control through a partnership
with SecureAire. Through the use of analytics, the Company and SecureAire will provide facility managers with
the ability to measure and verify the air quality of their spaces in real-time.
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Partnership with nybl
On June 24, 2020, the Company announced that it had signed a mutual reseller agreement and global service
agreement with nybl, a technology company delivering AI solutions to industries that include process industries
such as oil and gas. The agreement provides that nybl and the Company will cooperate to deliver a joint solution
that will connect and optimize an initial 2,000 oil wells in North America and Kuwait.
July 2020 Offering
On July 6, 2020, the Company announced the completion of a public offering of 3,150,686 units of the Company
(the "July 2020 Units") at a price of $3.65 per July 2020 Unit for aggregate gross proceeds to the Company of
$11,500,003 (the "July 2020 Offering"). The syndicate of underwriters for the Offering was co-led by Raymond
James Ltd. and Eight Capital, and included Gravitas Securities Inc. and Paradigm Capital Inc. Each July 2020 Unit
is comprised of one Share and one-half of one Share purchase warrant (each whole Share purchase warrant, a
"July 2020 Warrant"). Each July 2020 Warrant is exercisable to acquire one Share of the Company until July 6,
2022 at an exercise price of $4.75. The July 2020 Warrants are listed for trading on the TSXV under the symbol
"MCLD.WS". The July 2020 Offering was completed by way of a prospectus supplement to the Company’s Base
Shelf Prospectus.
Non-Brokered Financing
On July 16, 2020, the Company announced the completion of a non-brokered financing pursuant to which the
Company issued a total of 1,095,890 units of the Company at a price of $3.65 per unit for aggregate gross
proceeds of $4,000,000. Each unit consisted of one Share and one-half one Share purchase warrant of the
Company. Each whole Share purchase warrant is exercisable for one Share until July 16, 2025, at an exercise
price of $4.75 per Share, subject to adjustment in certain events.
Kanepi Acquisition
On October 13, 2020, the Company completed the acquisition of kanepi Pty Ltd ("kanepi") pursuant to a
previously executed share purchase agreement to acquire all the issued and outstanding capital of kanepi dated
June 25, 2020. kanepi provides advanced visual analytics solutions for industrial operations of asset intensive
industries. kanepi’s footprint in the southern hemisphere is expected to bolster mCloud’s presence in a variety
of process industries including upstream and midstream oil and gas, offshore floating production storage and
offloading, liquefied natural gas, and mining facilities.
The kanepi technology is applicable to all AssetCare offerings, including the Company's connected worker
solution on RealWear headsets. The integration of kanepi's technology is expected to grow mCloud’s ability to
potentially connect workers in Australia, Africa, and Southeast Asia.
The Company used $4,697,512 of the net proceeds of the July 2020 Offering in order to satisfy the aggregate
cash consideration payable by the Company on completion of the kanepi acquisition. In addition to the cash
consideration, the Company issued 2,602,897 Shares to the sellers of kanepi. All consideration Shares will be
subject to a 30-month lock-up, with 25% of the consideration Shares released from the lock-up on the 12, 18, 24
and 30-month anniversaries of the closing date.
In addition, subject to kanepi earning AUD$10,000,000 of revenue during the 12-month period following closing
or AUD$14,000,000 of revenue during the 24-month period following closing, or kanepi meeting certain
customer acquisition targets during such periods, the Company will potentially pay two additional payments to
the sellers of AUD$1,000,000 million each (the "kanepi Earn-out Payments"). If earned, 50% of each kanepi
Earn-out Payment will be made in cash, with the remainder satisfied by the issuance of Shares based on a price
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per share equal to the VWAP of the Shares on the TSXV for the 15 trading days immediately prior to the date on
which the applicable earn-out condition is satisfied.
Commercial Buildings
On December 22, 2020, the Company announced it signed its first ten AssetCare contracts with building
operators based in New York. The contracts kicked off a new commercial building campaign for the Company,
aimed at businesses operating portfolios of small-and-medium-sized buildings in New York and California. The
campaign is based on exclusive partnerships the Company secured with local service providers in these two
states to jointly market and offer mCloud's solutions using IoT and AI to drive improvements in IAQ and energy
efficiency.
Invest Alberta Corporation
On February 2, 2021, the Company announced it had signed a memorandum of understanding with Invest
Alberta Corporation, an Alberta crown corporation.
The goal of the memorandum was for the Company to leverage its technology to help Canadian and global
energy companies reduce carbon emissions and act on ESG issues. The Company believes the move may
accelerate the development and adoption of its offerings through increased engagement with key customers
and local industry in Alberta.
Memorandum of Understanding with Fidus Global, LLC
On February 16, 2021, the Company announced that it had signed a memorandum of understanding with Fidus
to commence sales, implementation, and ongoing field services for the Company’s AssetCare segment for
connected buildings in the United States.
Appointment of Executive Vice President, HR and Global Talent
On March 8, 2021, the Company announced that it had appointed Kim Clauss as Executive Vice President, HR
and Global Talent.
2021 Convertible Debentures
The Company completed six tranches of a convertible debenture financing pursuant to which it has issued an
aggregate of US$7,043,000 convertible debentures ("2021 Convertible Debentures"). The 2021 Convertible
Debentures bear interest from each applicable issuance date at a rate of 8% per annum, calculated and paid
quarterly on the last day of December, March, June, and September of each year. Interest will be paid in Shares
or cash at the election of the Company. The Debentures will mature on the date that is 36 months following the
interest accrual date (each, an "2021 Debenture Maturity Date"). The principal amount of the 2021 Convertible
Debentures will be convertible into Shares at the option of the holder at a time prior to the close of business on
the last business day immediately preceding the applicable 2021 Debenture Maturity Date. The conversion price
per Share is 110% of the lower of i) the VWAP of the Shares on the TSXV for the five trading days preceding the
applicable closing date and ii) the closing price of the Shares on the TSXV on the day prior to the applicable
closing date, subject to adjustment in certain events. The conversion price of the 2021 Convertible Debentures
issued under the first, second, third, fourth, fifth, and sixth tranches of the offering were US$4.44, US$4.59,
US$5.55 US$6.21, US$6.66, and US$6.90 per Share, respectively. The principal amount of the 2021 Convertible
Debentures outstanding from time to time will be repayable in Shares or cash at the election of the Company
on the applicable 2021 Debenture Maturity Date. On July 12, 2021, the Company entered into debt conversion
and exchange agreements with the holders of more than 99.2% of the outstanding principal amount of the 2021
Convertible Debentures, pursuant to which the Company issued an aggregate of 6,323,360 Shares and 6,323,360
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Warrants in consideration for the extinguishment of USD$8,809,000 principal and USD$302,730 interest owing
under the 2021 Convertible Debentures.
April 2021 Brokered Offering
On April 15, 2021, the Company issued a total of 6,900,000 units of the Company at an issue price of $6.30 per
unit for aggregate gross proceeds of CAD$14,490,000 (the "Brokered Offering"). Each unit consisted of one
Share and one Warrant of the Company. Each Warrant is exercisable for one Share at an exercise price of $8.55
per Share, subject to adjustment in certain events. The Brokered Offering was led by ATB Capital Markets Inc.
(the "Agent"). The Agent was paid a cash fee equal to 7% of the gross proceeds raised under the Brokered
Offering.
AssetCare Partnership with Major North American Utility Providers
On April 21, 2021, the Company announced that it would be offering its AssetCare solutions for HVAC and IAQ
to small business customers of three major North American energy utility providers, two in the continental
United States and one in Canada. Based on information provided by the three utilities, the Company estimated
that these utility partnerships will make AssetCare HVAC and IAQ solutions available to approximately one
million commercial buildings in the United States and Canada.
On May 18, 2021, the Company announced that it had successfully implemented AssetCare to customers
associated with these utility program partnerships. Among these customers are two prominent car dealership
properties in the State of New York.
Implementation of AssetCare in the Head Office of Cadence Financial Group
On May 3, 2021, the Company announced that it had equipped the head office of Cadence Financial Group,
located in Vancouver, Canada, with a combination of IoT-enabled 24/7 air quality monitoring and AI-driven
connected air purification capable of outperforming standard HEPA filtration by continuously eliminating up to
95% of harmful particulates and contaminants smaller than one micron in size.
Release of First Annual ESG Report
On May 11, 2021, the Company published its first annual ESG report. The report detailed the Company’s
commitment to ESG and its related activities in 2020 and offered insight into the Company’s ongoing mission to
deliver AssetCare to optimize renewable energy assets such as wind turbines and decarbonize energy-intensive
assets in commercial buildings and high-intensity ESG sectors such as oil and gas.
Credit Facility with ATB Financial and Intercreditor Agreement with Fiera Private Debt Fund VI LP
On May 17, 2021, the Company announced it had entered into a secured credit facility with ATB, which is a
$5,000,000 margined, demand operating loan facility (the “ATB Facility”). The proceeds of the ATB Facility were
used in part, to repay in full all indebtedness and liability owing by the Company to HSBC Bank of Canada and
for general corporate purposes. The ATB Facility is a demand operating line bearing interest at a floating rate
equal to the prime rate per annum established by ATB from time to time for commercial loans denominated in
Canadian dollars made by ATB in Canada, plus an applicable margin rate based on the senior debt to EBITDA
ratio of the Company at the time of determination. Repayments under the ATB Facility will be made on a monthly
interest-only basis until demand. The ATB Facility is secured against certain assets of the Company and its
principal subsidiaries.
On June 24, 2021, $2.5 million was drawn from the ATB Facility, in accordance with the maximum amount
permitted under the Company’s intercreditor agreement with Fiera Private Debt Fund VI LP (“Fiera”).
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On November 9, 2021, Fiera, ATB and the Company amended the Company’s intercreditor agreement with Fiera,
to now permit the Company to draw the full $5 million of the ATB Facility subject to calculated borrowing base
limits.
On November 25, 2021, the ATB Facility was amended. As part of the amendment, ATB provided an additional
$5,000,000 in available funding to the Company via an accordion, subject to lender consent. In consideration of
ATB making available to the Company additional advances under the ATB Facility, the Company granted to ATB
non-transferable Warrants to acquire up to 183,486 Shares at an exercise price of $5.45 per Share for a term not
exceeding one year.
Director and Officer Change
On May 31, 2021, Michael Sicuro resigned from his position as a director and officer of the Company.
Delivery of AI Grid-Adaptive Energy Savings to Various Buildings in North America
On June 9, 2021, the Company announced that it had added grid-adaptive demand management to its
“AssetCare for Buildings” solution using AI in the cloud to actively manage the electric demand of a building in
direct response to signals from local utility operators. The Company also announced that it was onboarding its
first 20 new AssetCare customer buildings to benefit from this capability in partnership with local utilities in
British Columbia, California, and New York.
Deployment of AssetCare in Arkansas Government Buildings
On June 15, 2021, the Company announced that pursuant to its partnership with Fidus, the Company’s AssetCare
solution was now being offered at various government buildings operated by the State of Arkansas, as the state
seeks to improve indoor air safety across government properties, including office buildings, schools, and other
state-run facilities in the wake of COVID-19.
Field Deployment of AssetCare with Oil and Gas Operators in Alberta
On June 23, 2021, the Company announced its partnership with Prosaris Solutions Ltd., through which the
Company began its rollout of a new AssetCare solution targeting fugitive gas emissions for operators in the oil
and gas sector in Alberta, and enabling such operators to continuously inspect and correct such gas leaks at their
facilities.
Partnership with URBSOFT in Saudi Arabia
On July 13, 2021, the Company announced it had signed a Memorandum of Understanding to partner with
URBSOFT, a strategic provider of advanced ground and aerial inspection technology solutions in the Kingdom of
Saudi Arabia. This partnership paved the way for the Company to take AssetCare to support the digitalization
and ESG objectives of Saudi Vision 2030, the Kingdom of Saudi Arabia’s national economic plan.
Appointment of Executive Vice President and Chief Operating Officer
On July 15, 2021, the Company announced it had appointed Arnel Santos to the role of Executive Vice President
and Chief Operating Officer. Mr. Santos joined the Company in May 2021 as the Company’s regional leader for
the Americas.
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Offering AssetCare Connected Building Solutions via Con Edison in New York
On July 20, 2021, the Company announced it had begun to offer its AssetCare solutions for HVAC and IAQ to
small business customers of Con Edison, the energy company that serves New York City and Westchester County,
N.Y. The Company is a solutions provider in Con Edison's Business Energy Pro program, which offers energy saving
incentives to businesses located on Staten Island and in Westchester County. Business Energy Pro is one of the
first "pay-for-performance" incentive programs in the country. Small businesses that participate earn payments
for measured energy savings over a multi-year period. Through the Company's partnership with Con Edison,
AssetCare customers in New York state can earn payments for measured energy savings achieved through
AssetCare over a multi-year period.
Non-Brokered Offering
On August 16, 2021, the Company announced that it had completed a non-brokered private placement offering
of 227,027 units of the Company at a price per unit of $1.85 for gross proceeds of approximately $420,000. Each
unit consisted of one Share and one Warrant, with each such Warrant entitling the holder thereof to acquire
one Share at an exercise price of $2.85 per Share at any time prior to 5:00 p.m. (Mountain Standard Time) on
April 15, 2024.
Filing of Form 40-F Registration Statement
On August 17, 2021, the Company announced that it had filed a Form 40-F Registration Statement with the
United States Securities and Exchange Commission, fulfilling a significant milestone in the process for the
Company to list its Shares on the NASDAQ.
AssetCare Updates
On September 14, 2021, the Company announced the addition of four major technology updates to its portfolio
of AssetCare connected solutions, which were presented at mCloud Connect 2021, the Company’s annual
customer event. The updates were as follows:
•
Addition of a new smartphone scannable QR code that uses AI and the cloud to present a live, real-time
reading and assessment of the IAQ inside an AssetCare connected building;
•
A new cybersecurity layer powered by Armis Inc., with whom the Company had partnered;
•
A new 3D Digital Twin user experience and interface; and
•
New connected worker capabilities for AssetCare Mobile enabling field teams to digitize, streamline,
and automate manual tasks, and allowing customers to digitize workflows, use paperless forms, and
enable virtual document sharing in a single app optimized for the frontline worker.
License from Ministry of Investment of Saudi Arabia to Advance Digitalization and ESG Objectives of Saudi
Vision 2030
On October 13, 2021, the Company announced it had received approval and a license to conduct business
activities from the Ministry of Investment of Saudi Arabia (“MISA”), marking a major milestone in the Company’s
activities in the Middle East and North Africa (“MENA”) region, enabling mCloud to provide AssetCare solutions
to the Kingdom of Saudi Arabia and other countries in the MENA region.
24
Lease for Calgary
In October 2021, the Company executed a 12-year lease for its office in Calgary, Alberta. The lease term
commences on December 1, 2022, preceded by a fixturing period which the Company will use to build out the
office space to their specifications.
AssetCare Deployment at Casa Pasta and CHICK “N” DIP
On November 9, 2021, the Company announced it had equipped two initial locations in Saudi Arabia - Casa
Pasta and CHICK "N" DIP restaurants - with its AssetCare solution for HVAC and IAQ, to optimize the indoor air
quality and energy efficiency in the restaurants. This was facilitated through the Company’s partnership with
URBSOFT, previously announced on July 13, 2021.
mCloud Ranked 57th Fastest-Growing Company in North America
On November 17, 2021, the Company announced that it had been listed as the 57th fastest-growing company in
North America on Deloitte’s Technology Fast 500 list and #2 on the Deloitte Canada Clean Technology Fast 50
list. The Company was ranked based on the 3,106% growth in revenue it experienced between 2017 and 2020.
November 2021 Offering, 2021 Share Consolidation and Listing on NASDAQ
On November 24, 2021, the Company announced that its Shares had begun trading on the NASDAQ under the
symbol “MCLD” in connection with the completion of a 3:1 share consolidation (the “2021 Share
Consolidation”). On November 29, 2021, the Company announced the completion of an underwritten public
offering of 2,100,000 units at a price to the public of US$4.50 per unit, all on a post-consolidation basis. Each
unit issued in the offering consisted of one Share and one Warrant to purchase one Share at an exercise price of
USD$4.75. The Shares began trading on the NASDAQ on November 24, 2021 under the symbol "MCLD". The
Company received gross proceeds of approximately US$9.5 million, before deducting underwriting discounts
and commissions and other estimated offering expenses.
The Company had also granted the underwriters, Maxim Group LLC, to purchase up to an additional 315,000
Shares and an additional 315,000 Warrants (each on a post-consolidation basis) at the public offering price to
cover over-allotments. On November 29, 2021, the Company announced that Maxim Group LLC had purchased
the 315,000 Warrants in accordance with the over-allotment option, and on December 6, 2021 announced that
Maxim Group LLC had exercised the over-allotment option in full to purchase an additional 315,000 Shares at
the Offering Price. The proceeds from the over-allotment option were US$1,417,500. The aggregate gross
proceeds of the offering, including the over-allotment option, were US$10,917,500.
AssetCare Deployment at Life Plaza
On November 30, 2021, the Company announced a three-year agreement with Colliers Macaulay Nicolls Inc., an
appointed agent of Slate Asset Management, to deploy mCloud's AssetCare solution for HVAC and IAQ at Life
Plaza, one of Slate Asset Management’s premier office towers in downtown Calgary, Alberta, and the Company’s
largest IAQ deployment to date. The initial subscription term for this agreement would become effective at the
completion of AssetCare installation and is set to renew in November 2025.
Agreement with Virtual Vision
On December 15, 2021, the Company announced it had signed an agreement with Virtual Vision (the "V2
Agreement"), a local provider of cloud computing services within Saudi Arabia, to host the Company's AssetCare
25
solutions on the V2 Public Cloud for use in the Kingdom. The V2 Agreement enables the Company mCloud to
complete the onboarding of several new Saudi customers and immediately take these customers live with
AssetCare. The V2 Agreement also ensures mCloud is ready for scalable deployment within Saudi Arabia and in
a manner compliant with Saudi legal requirements by geo-locating AssetCare data within the Kingdom.
Partnership with Mercedes-EQ Formula E Team
On January 20, 2022, the Company announced a partnership with Mercedes-EQ Formula E Team as an official
team partner, through which the use of mCloud's AssetCare portfolio of solutions to drive the ESG performance
of the Formula E business would be explored. This announcement was made just ahead of the official opening
of Season 8 of the ABB FIA Formula E World Championship – the world's only all-electric FIA World Championship
and the only sport certified net zero carbon since inception. The Mercedes-EQ Formula E Team had begun
collaborating with the Company to explore the use of the Company’s AssetCare portfolio of solutions to drive
the ESG performance of their business, including technologies to reduce harmful emissions, the carbon footprint
of their facilities, and further enhancing the safety and comfort of the work environment.
Memorandum of Understanding with Saudi Arabian Oil Company
On January 25, 2022, the Company announced it had signed a memorandum of understanding with Saudi
Arabian Oil Company (“Aramco”) to explore the co-development of a digital technology hub for delivering ESG
solutions in the Kingdom of Saudi Arabia. The hub would also enable the Company and Aramco to jointly develop
new AI-powered innovations to facilitate the carbon reduction of complex energy-intensive assets throughout
the Kingdom and abroad. Additionally, the Company announced that it planned to develop a center of excellence
that will serve as a home base for a dedicated team of ESG and digital transformation experts based in Saudi
Arabia, particularly to leverage Virtual Vision’s high-performance infrastructure in accordance with the V2
Agreement.
Creation of ESG-Digital Hub in Houston, Texas
On January 26, 2022, the Company announced the creation of a new “ESG-Digital Hub” based in Houston Texas,
to serve as an additional focal point for local mCloud teams driving the ongoing technological development and
customer delivery of AssetCare solutions. The new Houston-based location joins other Company hubs in Calgary,
Alberta, established in collaboration with Invest Alberta, and the hub based in Saudi Arabia, in collaboration with
Aramco.
26
Summary of Revenue
In the following table, revenue is provided for the fiscal years ended for the years ended December 31, 2021,
December 31, 2020 and December 31, 2019, and is disaggregated by nature and timing of revenue recognition:
Year ended December 31, 2021
Major Service Line
2021
2020
2019
2021 vs
2020
Change $
2021 vs
2020
%
2020 vs
2019
Change $
2020 vs
2019
%
AssetCare Initialization
1.250 $ 7.689 $ 5.965
$ (6.4396)
(84) % $ 1.724
29 %
AssetCare Over Time
23.462 12.809
2.940
10.653
83 %
9.869
336 %
Engineering Services
0.885
6.430
9.436 (5.545)
(86) % (3.005)
32 %
Total
$ 25.597 $ 26.928 $ 18.340 $ 1.331
5 % $ 8.588
47 %
Timing of revenue recognition
2021
2020
2019
2021 vs
2020
2021 vs
2020
2020 vs
2019
2020 vs
2019
Revenue recognized over time
$ 24.423 $ 18.551 $ 12.375 $ 5.872
32 % $ 6.176
50 %
Revenue recognized at point in
time upon completion
1.174
8.377
5.965 (7.202)
(86) %
2.412
40 %
Total
$ 25.597 $ 26.928 $ 18.340 $ 1.331
8 % $ 8.588
47 %
Revenues for the year ended December 31, 2021 were $25.597 million, compared to $26.928 million for the
same period in 2020, a decrease of $1.331 million, or 5%, primarily due to $6.138 million of lower AssetCare
Initialization and $5.529 million lower engineering services, partially offset by $10.336 million of higher sales
from AssetCare Over Time. The declines experienced in AssetCare Initialization and Engineering Services are
attributable to interruptions and delays in the delivery of these service streams caused by COVID-19.
For the year ended December 31, 2020, revenues of increased by $2.224 million, to $26.928 million from $18.340
million for the same period in 2019. The increase was due to an increase of $9.869 million in AssetCare Over
Time, and higher AssetCare Initialization of $1.724 million due to an increase of customers onboarded during
27
2020, partially offset by lower Engineering Services of $3.005 million attributable to COVID-19 delays performing
in-person engineering services.
The Company operates in one operating segment. For the purpose of segment reporting, the CEO is the Chief
Operating Decision Maker. The determination of the Company’s operating segment is based on its organizational
structure and how the information is reported to the CEO on a regular basis. The Company’s revenue is generated
from its customers in Canada, the United States of America, Asia-Pacific, Europe, and the Middle East and Africa.
The Company’s assets primarily reside in North America and Australia. See “Risk Factors” in this AIF for further
discussion on the risks and uncertainties that the Company believes may materially affect the Company’s future
performance, including total revenue.
The Company’s revenue by location of the ultimate customer or consumer of product solution are as follows:
Year ended December 31,
2021
2020
2019
Canada
$10.734
$13.833
$10.890
United States
6.564
5.691
7.451
Japan
5.850
6.447
-
Australia
0.994
0.152
-
Other
1.445
0.805
-
Total revenue
$25.597
$26.928
$18.341
The table below presents significant customers who accounted for greater than 10% of total revenues for the
years ended December 31, 2021, 2020 and 2019:
2021
2020
2019
Customer A
Less than 10%
13.6 %
n/a
Customer B
Less than 10.0
13.1 %
11.0 %
Customer C
11.3%
Less than 10%
20.0 %
Customer D
10.7 %
Less than 10%
THE BUSINESS
Overview
The Company delivers solutions combining IoT, AI, and the cloud to unlock the untapped potential of energy-
intensive assets such as:
•
HVAC units and refrigerators in commercial buildings;
•
control systems, heat exchangers, and compressors at process industry facilities; and
28
•
wind turbines generating renewable energy at onshore wind farms.
IoT enables inexpensive, readily scalable connectivity to these and other under-served assets. Data from these
IoT sensors are taken into the cloud, where digital twins of these assets are created, and AI is applied to identify
opportunities to optimize asset performance. Asset operators and maintainers who manage these assets in the
field are guided through a portfolio of mobile, connected applications that enable these teams to take asset
management actions that ensure optimal performance.
Through the Company’s proprietary AssetCare platform, AI is used to identify opportunities to improve asset
performance and enable asset operators and maintainers to take direct action creating these measurable
improvements. Some key applications of the Company’s AssetCare technology at work include:
• curbing wasted energy while improving occupant comfort in commercial facilities through AI-
powered adaptive control;
• maximizing asset availability and production yields of renewable energy sources through continuous
performance assessment and predictive maintenance; and
• optimizing the uptime and manage the operational risk of industrial process plants, including oil and
gas facilities, through continuous AI-powered advisory and assistance to process operators in the
field.
In all markets, the Company uses a commercial Software-as-a-Service ("SaaS") business model to distribute its
AssetCare solution. Customers pay a simple, subscription-based price that is determined by number of assets,
asset size or complexity, and the expected efficiency gains to be created using AI and analytics. Set up as multi-
year, recurring subscriptions, customers pay no fees upfront to onboard an AssetCare solution; any upfront costs
are leveraged across the lifetime of the initial subscription period.
The Company serves five key market segments:
1)
Connected Buildings, which includes AI and analytics to automate and remotely manage commercial
buildings, driving improvements in energy efficiency, occupant health and safety through IAQ
optimization and food safety and inventory protection;
2)
Connected Workers, which includes cloud software connected to third party hands-free, head-
mounted “smart glasses” combined with AR capabilities to help workers in the field stay connected
to experts remotely, facilitate repairs, and provide workers with an AI-powered “digital assistant”;
3)
Connected Energy, which includes inspection of wind turbine blades using AI-powered computer
vision and the deployment of analytics to improve wind farm energy production yield and
availability;
4)
Connected Industry, which includes process assets and control endpoint monitoring, equipment
health, and asset inventory management capabilities, driving lower cost of operation for field assets
and access to high-precision 3D digital twins enabling remote management of change operations
across distributed teams; and
5)
Connected Health, which includes remote health monitoring and connectivity to caregivers using
mobile apps and wireless sensors that enable 24/7 care without the need for in-person visits,
including at elder care facilities, age-in-place situations and medical clinics which also have strict
requirements for IAQ and greenhouse gas standards.
29
All of the target market segments are powered by common technology unique to the Company, enabling it to
create and scale asset energy solutions using IoT, AI and cloud capabilities, with real-time information
contextualized to each asset, and secure communications and 3D digital twin technologies.
The Company serves customers globally with a local presence in North America, the United Kingdom and
Continental Europe, the Middle East, Southeast Asia, and Greater China.
Production and Services
The Company’s principal method of production is software development associated with the evolution of the
AssetCare platform. Actual delivery and ongoing asset management is provided using AI and analytics supported
by an internal team of asset management experts, with experience in all of the defined asset classes that mCloud
serves in market. Certain aspects of AssetCare onboarding, such as the installation of IoT hardware, may involve
third party service providers who partner with mCloud in all of the markets where mCloud does business.
Specialized Skill and Knowledge
The Company retains specialized skills and knowledge within each of its lines of business. In its “Connected
Buildings” business, mCloud possesses talent and experience in building energy management, specifically energy
efficient management of HVAC units and lighting. Within its “Connected Energy” business, mCloud has a team
of experts in wind turbine engineering and turbine operations and maintenance. In its Connected Industry
segment, the Company possesses talent and experience related to the management of process assets used in
the refinement of oil and gas products.
From a core technology perspective, the team also retains specialized skills and expertise in specific areas of
software development, namely the development of artificial intelligence capabilities, such as neural networks
and deep learning. Team members also possess backgrounds in data science and statistics. To support the
delivery of AssetCare capabilities that support mobile workers, the mCloud team has special knowledge and
experience in the development of advanced mobile applications, and 3D capabilities including augmented and
virtual reality (collectively known as "mixed reality").
Competitive Conditions
In the principal markets that mCloud operates, there are numerous incumbent solution providers including
Honeywell International Inc., Siemens AG, and General Electric Company, which also operate commercial
offerings that overlap or compete with AssetCare. mCloud’s competitive advantage lies in its combined use of
IoT, AI, and the cloud to make enterprise-grade asset management capabilities available to an entire
underserved market of assets that have traditionally gone unmanaged because conventional solutions have
been too expensive to be economical.
The Company also competes with emerging technology ventures that overlap with target market segments for
AssetCare solutions. These include ventures such as C3.ai and Cognite who offer technologies to heavy industries
and BrainBox and Airthings, who provide connected HVAC energy efficiency and IAQ technologies to commercial
buildings.
The Company observes that in the principal markets it serves, most incumbent asset management solutions
place a heavy focus on acquiring data, storing it, then reporting it to make it available to end customers. mCloud
differentiates itself from the competition by using AI and analytics to create actionable insight that help
customers decide what actions are the best ones to take to get the most out of their assets — instead of simply
reporting on data, mCloud’s AssetCare platform helps customers take action based on data, which ultimately
creates customer benefit.
30
Marketing Channels
The Company employs sales team members in these countries charged with direct sales efforts of AssetCare
solutions. Global marketing efforts to support these sales efforts include virtual campaigns and events to attract
new customers, strengthen relationships with existing customers, and build brand presence and visibility. The
Company also hosts an annual user conference called mCloud Connect, which includes head-liners from well-
known industry leaders, panels, and interactive sessions to gather “voice of the customer” feedback, which is
used to improve the Company’s portfolio of AssetCare offerings.
The Company maintains a robust presence in seven countries: Canada, the United States, the United Kingdom,
the Kingdom of Bahrain as the gateway to markets in the Middle East, China, Singapore and Australia,
supplemented by a growing international network of channel and delivery partners around the world.
The Company has conducted extensive research to size the markets and opportunities it can access through its
AssetCare platform. The Company estimates it has the capability of serving over 7.3 million commercial buildings
and over 34,000 industrial sites in 20 different locales worldwide, with each building or site representing multiple
potential connectable assets, workers, or 3D digital twins.
Serviceable commercial buildings include restaurants, mid-size retail (including retail finance sites such as bank
branches), and long-term care facilities. In these buildings, the Company connects to assets such as HVAC,
lighting, and refrigeration units. Connectable workers include people involved in the day-to-day operation or
maintenance of these commercial buildings, including mechanical service workers and facility managers.
Industrial sites include oil and gas, liquefied natural gas, and floating production storage and offloading facilities,
as well as wind farms, mining processing plants, and pulp and paper facilities. In these locations, connectable
assets include process control systems, heat exchangers, pumps, and gas compressors. Connectable workers
include field operators, maintainers, engineers, asset managers, and plant managers. The Company’s experience
in delivering digital 3D models from entire multi-billion-dollar assets the size of a FPSO vessel down to asset
subcomponents such as wind turbine blades creates large obtainable market opportunities.
Based on the average monthly fee currently generated per connection or 3D digital twin, the Company estimates
the current obtainable market opportunity to be approximately $24 billion in recurring revenue per annum
including all potential targeted assets, workers, and 3D digital twins that the Company can currently address.
Intangible Properties
mCloud’s success depends in part on its ability to create unique intellectual property that improves the
Company’s ability to create and deliver customer value in the principal markets where it does business. The
Company relies on the use of intellectual property rights, including patents, copyrights, registered trademarks,
and trade secrets in Canada, the United States and the European Union.
The Company retains a portfolio of 15 technology patents in the areas of HVAC energy efficiency, 3D, and asset
management, a global customer base in industries including retail, healthcare, heavy industry, oil and gas,
nuclear power generation, and renewable energy, and a portfolio of 12 registered trademarks, including marks
related to mCloud and AssetCare:
Patent
Patent No. / App.
Serial No.
Jurisdiction
Date Issued /
Date Filed
Status
Registered Owner
31
Apparatus and method
for detecting faults and
providing diagnostics in
vapor compression cycle
equipment
6,658,373
US Patent
12/2/2003
Live
Field Diagnostic
Services, Inc.
Estimating operating
parameters of vapor
compression cycle
equipment
6,701,725
US Patent
3/9/2004
Live
Field Diagnostic
Services, Inc.
Estimating evaporator
airflow in vapor
compression cycle
cooling equipment
6,973,793
US Patent
12/13/2005
Live
Field Diagnostic
Services, Inc.
Apparatus and method
for detecting faults and
providing diagnostics in
vapor compression cycle
equipment
7,079,967
US Patent
7/18/2006
Live
Field Diagnostic
Services, Inc.
Method for Determining
Evaporator Airflow
Verification
8,024,938
US Patent
9/27/2011
Live
Field Diagnostic
Services, Inc.
Method and Apparatus
for Transforming Polygon
Data to Voxel Data for
General Purpose
Applications
6,867,774
US Patent
3/15/2005
Live
NGRAIN (Canada)
Corporation
Method and System for
Rendering Voxel Data
while Addressing
Multiple Voxel Set
Interpenetration
7,218,323
US Patent
5/15/2007
Live
NGRAIN (Canada)
Corporation
Method and Apparatus
for Transforming Point
Cloud Data to Volumetric
Data
7,317,456
US Patent
1/8/2008
Live
NGRAIN (Canada)
Corporation
Method, System and
Data Structure for
Progressive Loading and
Processing of a 3D
Dataset
7,965,290
US Patent
6/21/2011
Live
NGRAIN (Canada)
Corporation
32
Method and System for
Calculating Visually
Improved Edge Voxel
Normals when
Converting Polygon Data
to Voxel Data
8,217,939
US Patent
7/16/2012
Live
NGRAIN (Canada)
Corporation
System and Method for
Optimal Geometry
Configuration Based on
Parts Exclusion
9,159,170
US Patent
10/13/2015
Live
NGRAIN (Canada)
Corporation
Method and System for
Emulating Kinematics
9,342,913
US Patent
5/17/2016
Live
NGRAIN (Canada)
Corporation
System, Computer-
Readable Medium and
Method for 3D
Differencing of 3D Voxel
Models
9,600,929
US Patent
3/21/2017
Live
NGRAIN (Canada)
Corporation
System, Method and
Computer-Readable
Medium for Organizing
and Rendering 3D Voxel
Models in a Tree
Structure
9,754,405
US Patent
9/10/2015
Live
NGRAIN (Canada)
Corporation
Portable apparatus and
method for decision
support for real time
automated multisensor
data fusion and analysis
10,346,725
072239.0004 / BR
BR 11 2017 024598
1
072239.0005 / MX
MX/a/2017/014648
072239.0006 / EU
EP16797087.0
072239.0007 / IN
201747045184
072239.0008 / CN
2016800413571
072239.0009 / CA
072239.0010 / ZA
2018/01638
US Patent
National Stage
Filings in BR /
MX / EU / IN /
CN / CA / ZA
7/9/2019
Live
mCloud Corp.
33
(ii) Trademarks
Trademark
App. Serial No. /
Reg. No.
Date Issued /
Date Filed
Status
Registered Owner
ACRx
75281276/
2492872
9/25/2001
Live
Field Diagnostic
Services, Inc.
MCLOUD CORP (standard mark)
87327278/
5333557
14/11/2017
Live
mCloud Corp.
mCloud Corp (design mark)
87327435/
5333558
14/11/2017
Live
mCloud Corp.
Asset Circle of Care (standard mark)
87327483/
5333559
14/11/2017
Live
mCloud Corp.
AssetCare (standard mark)
87327512/
5333560
11/14/2017
Live
mCloud Corp.
3KO
77398780/
3796217
11/11/2008
Live
NGRAIN (Canada)
Corporation
NGRAIN (design mark)
77912373/
3840652
6/15/2010
Live
NGRAIN (Canada)
Corporation
NGRAIN (design mark)
009245101 (EU)
12/27/2010
Live
NGRAIN (Canada)
Corporation
PRODUCER
009327412 (EU)
2/3/2011
Live
NGRAIN (Canada)
Corporation
NGRAIN (standard mark)
78199527/
2881383
9/7/2004
Live
NGRAIN (Canada)
Corporation
mCloud Connect (standard mark)
5756945
5/21/2019
Live
mCloud Corp.
mCloud (design mark)
88/907693
In Application
(Approved)
mCloud (design mark)
88/907606
In Application
(Approved)
AssetCare (design mark)
88/907679
In Application
(Approved)
PanoMap (standard mark)
88/916707
6,444,185
8/10/2021
Live
mCloud Corp.
Newton Engine (standard mark)
88/907682
In Application
(Approved)
34
Kanepi
40201608870Y /
SG
June 1 2016
Live
Kanepi Pte Ltd
40201608871T /
SG
June 1 2016
Live
Kanepi Pte Ltd
SEE YOUR BUSINESS
2024268 / AUS
March 11 2020
Live
Kanepi Pte Ltd
MY LDAR (standard mark)
97264404
February 11,
2020
In Application
mCloud Corp.
97264407
February 11,
2020
In Application
mCloud Corp.
The Company also uses key domain names, including acrx.com, fdsi.site, fdsi.us, fielddiagnostics.com,
fmdiagnosticscoe.com, mysamobile.com, peatanalytics.com, mcloudcorp.com, assetcare.io, assetcare.net,
myldar.com, ngrain.com, ngrain.ca, ngrain.net, ngrain.org and i3dimensions.com.
The Company further protects its proprietary source code and algorithms as trade secrets, limiting access to
these to employees who have a need to know such information.
Environmental Protection
The Company does not see any financial or operational effects from environmental protection requirements on
capital expenditures, profit or loss, and competitive position in this financial year. In the future, the Company
may see enhanced demand for AssetCare in businesses who have a mandate to become more energy efficient
or demonstrate they have instituted effective methane emission reduction and mitigation programs in response
to new government regulations.
Employees
As of the date of this AIF, the Company and its subsidiaries have 216 employees employed in 14 offices in Canada,
the United States, Greater China, the Middle East, Southeast Asia, and Australia. As of the year ended December
31, 2020, the Company and its subsidiaries had 227 employees employed in 14 offices in Canada, the United
States, Greater China, the Middle East, and Southeast Asia. As of the year ended December 31, 2019, the
Company and its subsidiaries had over 216 employees employed in twelve offices in Canada, the United States,
Greater China, the Middle East, and Southeast Asia. The fluctuation in the Company’s number of employees is
not significant, and none of the Company’s employees belong to any labour unions. Furthermore, all of the
Company’s employees are employed on a full-time basis.
Incentive stock options may be granted only to employees of the Company or a “parent corporation” or
“subsidiary corporation” thereof (as such terms are defined in Sections 424(e) and 424(f) of the Code). Stock
awards other than incentive stock options (including non-statutory stock options, stock appreciation rights,
restricted stock awards, restricted stock unit awards, and other stock awards, collectively “Stock Awards”) may
be granted to employees, directors and consultants; provided, however, that Stock Awards may not be granted
to employees, directors and consultants who are providing Continuous Service only to any “parent” of the
35
Company, as such term is defined in Rule 405, subject to certain exceptions set out in the Company’s Incentive
Stock Option Plan.
Foreign Operations
The Company operates in multiple geographies around the world, including North America (the United States
and Canada), Europe (the United Kingdom and continental Europe), Southeast Asia (primarily Greater China),
the Middle East (primarily Saudi Arabia), and Australia with most of its business taking place outside of Canada.
mCloud is not dependent on business in any one region for its success.
Research and Development
The Company’s customers use its software to monitor their assets and rely on the Company to provide updates
and releases as part of its software maintenance and support services. Consequently, while the Company has
not implemented a formal research and development policy for the past three years, the Company is and has
been (including, but not limited to, the past three years) engaged with a number of research and development
initiatives as a part of its ongoing effort to continually update its software and develop new products.
Fixed Assets
On September 27, 2021, the Company executed a 12-year lease for its office in Calgary, Alberta located at 8
Avenue SW, Steven Avenue Place, Calgary, Alberta, Canada. In total, the Company has leased 33,000 square feet
of the property, situated on the 3rd and 33rd floor of the building located at the aforementioned address. The
lease term commences on December 1, 2022, preceded by a fixturing period which the Company will use to
build out the office space to their specifications. The Company is currently in the design and scoping stage, and
has not yet finalized its plans for the precise use of the property, and does not yet have any plans to construct,
expand, or improve the facilities. No environmental issues have currently been identified that will affect the
Company’s utilization of the asset.
Material Effects
Certain government regulations have a material impact on the Company’s business. The Company has
implemented certain measures to address and conform to all the frameworks noted below, and others as
required, and conducts an annual review to ensure compliance with such frameworks and regulations.
The Company is required to adhere to such frameworks as the EU’s General Data Protection Regulations, the
EU’s ePrivacy Regulation, Brazil’s General Data Protection Law, the California Consumer Privacy Act, the
California Online Privacy Protection Act, and various other regulations in effect in other U.S. states, which require
the Company, among other things, to have a valid privacy policy, block cookies before the user provides consent,
allow users to opt-in or opt-out of receiving communications from the Company, show a notice of collection,
and keep records of consent and processing. While the Company does not yet do business in Brazil, and has not
reached the required number of users in California for the applicable regulations noted above to have effect,
the Company has implemented measures to ensure that it remains compliant with these frameworks in advance
of such compliance being legally required.
Data security practices are monitored and regulated by the Federal Trade Commission in the U.S., the Office of
the Privacy Commissioner in Canada, and the European Data Protection Board of the EU. Canada, in particular,
has several privacy law statutes that the Company is required to adhere to, such as the Personal Information
Protection and Electronic Documents Act, the Personal Information Protection Act (Alberta), the Personal
Information Protection Act (British Columbia), and An Act Respecting the Protection of Personal Information in
the Private Sector (Quebec).
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Generally speaking, the Company is also required to comply with and respect the competition, consumer
protection, and taxation laws, and intellectual property laws and regulations handed down by standard copyright
and trademark laws in each of the jurisdictions it operates in. For confidential government contracts that require
specific approvals to examine, possess, or transfer intellectual property, the Company is required to adhere to
the International Traffic in Arms Regulations in the US, and the Canadian Controlled Goods Program in Canada.
Additionally, the Company also follows and adheres to the best practices set out in the various National Institute
of Standards and Technology frameworks, the Information Technology Infrastructure Library framework, and
the Certified Information Systems Security Professional framework.
RISK FACTORS
AN INVESTMENT IN SECURITIES OF THE COMPANY IS HIGHLY SPECULATIVE AND INVOLVES A HIGH DEGREE OF
RISK AND SHOULD ONLY BE MADE BY INVESTORS WHO CAN AFFORD TO LOSE THEIR ENTIRE INVESTMENT.
Prior to making an investment decision, investors should consider the investment risks set forth below and those
described elsewhere in this AIF, which are in addition to the usual risks associated with an investment in a
business at an early stage of development. The directors of mCloud consider the risks set forth below to be the
most significant, but do not consider them to be all of the risks associated with an investment in securities of
mCloud. If any of these risks materialize into actual events or circumstances or other possible additional risks
and uncertainties of which the directors are currently unaware or which they consider not to be material in
connection with mCloud’s business actually occur, mCloud’s assets, liabilities, financial condition, results of
operations (including future results of operations), business and business prospects, are likely to be materially
and adversely affected. In such circumstances, the price of mCloud’s securities could decline and investors may
lose all or part of their investment.
Factors Influencing Serviceable Obtainable Market.
The Company’s statements regarding serviceable obtainable market reflect the Company’s estimate of the
entire market available to the Company and its competitors. The markets for the Company's AssetCare offering
are subject to substantial competition and mCloud may not capture as much market share as it currently expects
to capture. mCloud has direct competitors in these markets who may have credible advantages over the
Company in areas such as financial strength, regional presence, and human resources, which could influence the
Company's ability to capture market share. Certain prospective customers in these markets may also have the
means to develop and deploy their own solutions. Furthermore, current mCloud customers in these markets
may decide not to renew or reduce the scope of their AssetCare subscriptions following the completion of their
subscription term based on business need or changes in their strategy. The Company partners with third-parties
such as mechanical contractors and engineering service providers to deliver AssetCare, and in the event mCloud
captures greater market share, the Company’s ability to successfully deliver to customers depends on either
these partnerships or mCloud’s ability to scale its local presence to meet demand. The Company believes that
statements about its serviceable obtainable market are reasonable. However, there is no guarantee that mCloud
will be able to capture or service any portion of the market, which could adversely affect mCloud’s business and
financial results.
Force Majeure Events – COVID-19.
Major health issues and pandemics, such as COVID-19, may adversely affect trade, global and local economies,
and the trading prices of the Shares. Outbreaks may affect the supply chain of the Company and may restrict the
level of economic activity in affected areas, which may adversely affect the price and demand for the Company's
products and services, as well as the Company’s ability to collect outstanding receivables from its customers. It
is possible that the Company may be required to temporarily close one or more of its offices and suspend its
37
operations. Given the ongoing and dynamic nature of the circumstances surrounding COVID-19, the extent to
which the coronavirus will impact the Company’s financial results and operations is uncertain. It is possible,
however, that the Company’s business operations and financial performance in 2022 and beyond may be
materially adversely affected by COVID-19.
Going Concern Assumption.
The financial statements of mCloud have been prepared in accordance with IFRS on a going concern basis, which
presumes that mCloud will be able to realize its assets and discharge its liabilities in the normal course of
business for the foreseeable future. mCloud's continuation as a "going concern" is uncertain and is dependent
upon, amongst other things, attaining a satisfactory revenue level, the support of its customers, its ability to
continue profitable operations, the generation of cash from operations, and its ability to obtain financing
arrangements and capital in the future. These material uncertainties represent risk to mCloud’s ability to
continue as a going concern and realize its assets and pay its liabilities as they become due. If the "going concern"
assumption was not appropriate for the financial statements, then adjustments would be necessary to the
carrying values of assets and liabilities, the reported expenses and the balance sheet classifications used. Such
adjustments could be material.
mCloud may be unable to identify and complete suitable platform acquisitions and acquisitions in its existing
vertical markets.
mCloud cannot be certain that it will be able to identify suitable new acquisition candidates that are available
for purchase at reasonable prices. Even if mCloud is able to identify such candidates, it may be unable to
consummate an acquisition on suitable terms. When evaluating an acquisition opportunity, mCloud cannot
assure investors that it will correctly identify the risks and costs inherent in the business that it is acquiring. If
mCloud is to proceed with one or more significant future acquisitions in which the consideration consists of cash,
a substantial portion of its available cash resources may be used, or it may have to seek additional financing to
complete such acquisitions.
Potential acquisitions could be difficult to consummate and integrate into mCloud’s operations, and they and
investment transactions could disrupt mCloud’s business, dilute stockholder value or impair mCloud’s financial
results.
As part of mCloud’s business strategy, it may continue, from time to time, to seek to grow its business through
acquisitions of or investments in new or complementary businesses, technologies or products that it believes
can improve its ability to compete in its existing customer markets or allow it to enter new markets. The potential
risks associated with acquisitions and investment transactions include, but are not limited to:
•
failure to realize anticipated returns on investment, cost savings and synergies;
•
difficulty in assimilating the operations, policies, and personnel of the acquired company;
•
unanticipated costs associated with acquisitions;
•
challenges in combining product offerings and entering into new markets in which we may not have
experience;
•
distraction of management’s attention from normal business operations;
•
potential loss of key employees of the acquired company;
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•
difficulty implementing effective internal controls over financial reporting and disclosure controls and
procedures;
•
impairment of relationships with customers or suppliers;
•
possibility of incurring impairment losses related to goodwill and intangible assets; and
•
other issues not discovered in due diligence, which may include product quality issues or legal or other
contingencies.
Acquisitions and/or investments may also result in potentially dilutive issuances of equity securities, the
incurrence of debt and contingent liabilities, the expenditure of available cash, and amortization expenses or
write-downs related to intangible assets such as goodwill, any of which could have a material adverse effect on
mCloud’s operating results or financial condition. Investments in immature businesses with unproven track
records and technologies have an especially high degree of risk, with the possibility that mCloud may lose its
entire investment or incur unexpected liabilities. mCloud may experience risks relating to the challenges and
costs of closing a business combination or investment transaction and the risk that an announced business
combination or investment transaction may not close. There can be no assurance that mCloud will be successful
in making additional acquisitions in the future or in integrating or executing on its business plan for existing or
future acquisitions.
mCloud may acquire contingent liabilities through acquisitions that could adversely affect mCloud’s operating
results.
mCloud may acquire contingent liabilities in connection with acquisitions it has completed, which may be
material. Although management uses its best efforts to estimate the risks associated with these contingent
liabilities and the likelihood that they will materialize, their estimates could differ materially from the liabilities
actually incurred.
Acquisitions, investments, joint ventures, and other business initiatives may negatively affect mCloud’s
operating results.
The growth of mCloud through the successful acquisition and integration of complementary businesses is a
critical component of its corporate strategy. mCloud continually evaluates acquisition opportunities within its
respective marketplace and may be in various stages of discussions with respect to such opportunities. mCloud
plans to continue to pursue acquisitions that complement its existing business, represent a strong strategic fit,
and are consistent with its overall growth strategy and disciplined financial management. mCloud may also
target future acquisitions to expand or add functionality and capabilities to its existing portfolio of solutions, as
well as add new solutions to its portfolio. mCloud may also consider opportunities to engage in joint ventures or
other business collaborations with third parties to address market segments. These activities create risks such
as: (i) the need to integrate and manage the businesses and products acquired with mCloud’s own business and
products; (ii) additional demands on its resources, systems, procedures and controls; (iii) disruption of its
ongoing business; and (iv) diversion of management’s attention from other business concerns. Moreover, these
transactions could involve: (a) substantial investment of funds or financings by issuance of debt or equity or
equity-related securities; (b) substantial investment with respect to technology transfers and operational
integration; and (c) the acquisition or disposition of product lines or businesses.
Also, such activities could result in charges and expenses and have the potential to either dilute the interests of
existing shareholders or result in the issuance or assumption of debt. This could have a negative impact on the
credit ratings of mCloud’s outstanding debt securities.
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Such acquisitions, investments, joint ventures, or other business collaborations may involve significant
commitments of financial and other resources of mCloud. Any such activity may not be successful in generating
revenues, income, or other returns to mCloud, and the resources committed to such activities will not be
available to it for other purposes. Moreover, if mCloud is unable to access capital markets on acceptable terms
or at all, it may not be able to consummate a specific acquisition, or a series of acquisitions. Alternatively, mCloud
may have to complete a transaction on the basis of a less than optimal capital structure. mCloud’s potential
inability (i) to take advantage of growth opportunities for its business or for its products and services, or (ii) to
address risks associated with acquisitions or investments in businesses, may negatively affect its operating
results. Additionally, any impairment of goodwill or other intangible assets acquired in an acquisition or in an
investment, or charges associated with any acquisition or investment activity, may materially impact mCloud’s
results of operations which, in turn, may have an adverse material effect on the market price of Shares or credit
ratings of its outstanding debt securities.
The loss of one or more of mCloud’s key personnel, or its failure to attract and retain other highly qualified
personnel in the future, could harm its business.
mCloud currently depends on the continued services and performance of its key personnel, including its
executive officers. The loss of key personnel could disrupt mCloud’s operations and have an adverse effect on
its business and financial results.
As mCloud continues to grow, it cannot guarantee that it will continue to attract the personnel it needs to
maintain its competitive position. As mCloud scales, the total cash and equity compensation structure necessary
to retain and attract key personnel may have to change to be in line with market rates for the verticals in which
mCloud competes. If mCloud fails in attracting, hiring, and integrating key personnel with industry-specific
experience, or retaining and motivating existing personnel, it may be unable to grow effectively.
mCloud cannot be certain that additional financing will be available on reasonable terms when required, or
at all.
From time to time, mCloud may need additional financing, including to fund potential acquisitions. Its ability to
obtain additional financing, if and when required, will depend on investor demand, mCloud’s operating
performance, the condition of the capital markets, and other factors. To the extent mCloud draws on its credit
facilities, if any, to fund certain obligations, it may need to raise additional funds, and mCloud cannot provide
assurance that additional financing will be available to it on favorable terms when required, or at all. If mCloud
raises additional funds through the issuance of equity, equity-linked or debt securities, those securities may have
rights, preferences, or privileges senior to the rights of mCloud’s Shares, and existing shareholders may
experience dilution.
mCloud may not be able to protect its intellectual property rights, which could make it less competitive and
cause it to lose market share.
mCloud’s software is proprietary. mCloud’s strategy is to rely on a combination of copyright, patent, trademark
and trade secret laws in the United States, Canada, and other jurisdictions, and to rely on license and
confidentiality agreements and software security measures to further protect its proprietary technology and
brand. mCloud has obtained or applied for patent protection with respect to some of its intellectual property,
but generally does not rely on patents as a principal means of protecting its intellectual property. mCloud has
registered or applied to register some of its trademarks in the United States and in selected other countries.
mCloud generally enters into non-disclosure agreements with its employees and customers, and historically has
restricted third-party access to its software and source code, which it regards as proprietary information.
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The steps mCloud has taken to protect its proprietary rights may not be adequate to avoid the misappropriation
of its technology or independent development by others of technologies that may be considered a competitor.
mCloud’s intellectual property rights may expire or be challenged, invalidated, or infringed upon by third parties
or it may be unable to maintain, renew or enter into new licenses on commercially reasonable terms. Any
misappropriation of mCloud’s technology or development of competitive technologies could harm its business
and could diminish or cause it to lose the competitive advantages associated with its proprietary technology and
could subject it to substantial costs in protecting and enforcing its intellectual property rights, and/or
temporarily or permanently disrupt its sales and marketing of the affected products or services. The laws of
some countries in which mCloud’s products are licensed do not protect its intellectual property rights to the
same extent as the laws of the United States. Moreover, in some non-U.S. countries, laws affecting intellectual
property rights are uncertain in their application, which can affect the scope of enforceability of mCloud’s
intellectual property rights.
mCloud’s software research and development initiatives and its customer relationships could be compromised
if the security of its information technology is breached as a result of a cyberattack. This could have a material
adverse effect on mCloud’s business, operating results, and financial condition, and could harm its competitive
position.
mCloud devotes significant resources to continually updating its software and developing new products, and its
financial performance is dependent in part upon its ability to bring new products and services to market.
mCloud’s customers use its software to monitor their assets and rely on mCloud to provide updates and releases
as part of its software maintenance and support services. The security of mCloud’s information technology
environment is therefore important to its research and development initiatives, and an important consideration
in its customers’ purchasing decisions. If the security of mCloud’s systems is impaired, its development initiatives
might be disrupted, and it might be unable to provide service. mCloud’s customer relationships might
deteriorate, its reputation in the industry could be harmed, and it could be subject to liability claims. This could
reduce mCloud’s revenues, and expose it to significant costs to detect, correct and avoid any breach of security
and to defend any claims against it.
The loss of mCloud’s rights to use technology currently licensed by third parties could increase operating
expenses by forcing mCloud to seek alternative technology and adversely affect mCloud’s ability to compete.
mCloud occasionally licenses technology, including software and related intellectual property, from third parties
for use in its products and may be required to license additional intellectual property. There are no assurances
that mCloud will be able to maintain its third-party licenses or obtain new licenses when required on
commercially reasonable terms, or at all.
Information technology systems.
mCloud’s operations depend in part upon IT systems. mCloud’s IT systems are subject to disruption, damage, or
failure from many sources, including computer viruses, security breaches, natural disasters, power loss, and
defects in design. To date, mCloud has not experienced any material losses relating to IT system disruptions,
damage, or failure, but there are no assurances that it will not incur such losses in the future. Any of these and
other events could result in IT systems failures, operational delays, production downtimes, destruction or
corruption of data, security breaches, or other manipulation or improper use of mCloud’s systems and networks.
mCloud’s products are highly technical, and if they contain undetected errors mCloud’s business and financial
results could be adversely affected.
mCloud’s products are highly technical and complex. mCloud’s products may now or in the future contain
undetected errors, bugs, or vulnerabilities. Some errors in mCloud’s products may only be discovered after they
41
have been released. Any errors, bugs, or vulnerabilities discovered in mCloud’s products after release could
result in damage to mCloud’s reputation, loss of users, loss of revenue, or liability for damages, any of which
could adversely affect mCloud’s business and financial results.
If mCloud’s products are unable to work with devices, platforms, or interfaces to deliver targeted user
experiences, this could adversely affect mCloud’s business and financial results.
mCloud is dependent on the interoperability of AssetCare with popular cloud systems that it does not control,
such as Google. Any changes in such systems that degrade the functionality of mCloud’s products or give
preferential treatment to competitive products could adversely affect mCloud’s business and financial results.
Reliance on third party networks.
mCloud is dependent on third party mobile networks such as those provided by major telecommunications
companies to provide services. These third-party networks are controlled by third parties and are subject to
compromise or failure. Extended disruptions of such networks could adversely affect mCloud’s business and
financial results.
If mCloud is not able to maintain and enhance the AssetCare brand, or if events occur that damage the
AssetCare reputation and brand, mCloud’s ability to expand its base of users may be impaired, which could
adversely affect mCloud’s business and financial results.
mCloud believes that the AssetCare brand will significantly contribute to the success of its business. mCloud also
believes that maintaining and enhancing its own brands, the AssetCare brand, is critical to expanding its base of
users. Many of its new users are referred by existing users, and therefore mCloud strives to ensure that users
remain favorably inclined towards AssetCare. Maintaining and enhancing the AssetCare brand will depend
largely on mCloud’s ability to continue to provide useful, reliable, trustworthy, and innovative products, which
it may not do successfully. mCloud may introduce new products or terms of service that users do not like, which
could adversely affect mCloud’s business and financial results.
If mCloud fails to increase market awareness of AssetCare and expand sales and marketing operations,
mCloud’s business and financial results could be adversely affected.
mCloud believes that the AssetCare brand will continue to significantly contribute to the success of its business.
mCloud intends to spend significant resources on increasing the market awareness of the AssetCare brand and
expanding its sales and marketing operations. There is no guarantee that mCloud will be successful in its efforts
to increase market awareness. Failure to increase market awareness of the AssetCare brand or the failure of
customers to adopt the AssetCare brand could adversely affect mCloud’s business and financial results.
If mCloud does not continue to develop technologically advanced products that successfully integrate with the
software products and enhancements used by its customers, future revenues and its operating results may be
negatively affected.
mCloud’s success depends upon its ability to design, develop, test, market, license and support new software
products, services, and enhancements of current products and services on a timely basis in response to both
competitive threats and marketplace demands. The software industry is increasingly focused on cloud
computing, mobility, social media, and SaaS among other continually evolving shifts. In addition, mCloud’s
software products, services, and enhancements must remain compatible with standard platforms and file
formats. Often, mCloud must integrate software licensed or acquired from third parties with its proprietary
software to create or improve its products. If mCloud is unable to achieve a successful integration with third
party software, it may not be successful in developing and marketing its new software products, services, and
enhancements. If mCloud is unable to successfully integrate third party software to develop new software
42
products, services, and enhancements to existing software products and services, or to complete the
development of new software products and services which it licenses or acquires from third parties, its operating
results will materially suffer. In addition, if the integrated or new products or enhancements do not achieve
acceptance by the marketplace, mCloud’s operating results will materially suffer. Moreover, if new industry
standards emerge that mCloud does not anticipate or adapt to, or with rapid technological change occurring, if
alternatives to its services and solutions are developed by its competitors, its software products and services
could be rendered obsolete, causing it to lose market share and, as a result, harm its business and operating
results and its ability to compete in the marketplace.
mCloud’s new products and changes to existing products could fail to attract or retain users or generate
revenue.
mCloud’s ability to retain, increase, and engage its user base and to increase its revenue will depend heavily on
mCloud’s ability to create or acquire successful new products, both independently and in conjunction with
software and platform developers or other third parties.
mCloud may introduce significant changes to its existing products or develop and introduce new and unproven
products, including using technologies with which it has little or no prior development or operating experience.
If new or enhanced products fail to engage users, mCloud may fail to attract or retain users or to generate
sufficient revenue, operating margin, or other value to justify certain investments, and the business may be
adversely affected. In the future, mCloud may invest in new products and initiatives to generate revenue. There
is no guarantee these approaches will be successful. If mCloud is not successful with new approaches to
monetization, it may not be able to maintain or grow its revenue as anticipated or recover any associated
development costs, which could adversely affect mCloud’s business and financial results.
mCloud may be unable to meet its ESG-related targets and objectives.
As ESG forms a significant part of mCloud’s overall value proposition, mCloud may, especially in its public
disclosure, voluntary or otherwise, set certain targets and goals with respect to its own ESG performance and its
efforts to help existing and future users meet their ESG-related goals. Investors may choose to invest in mCloud
in partial or total reliance on these ESG targets and goals. In spite of mCloud’s commitment and allocation of
resources accordingly, there is no guarantee that such goals will be met.
mCloud may incur liability as a result of information retrieved from or transmitted over or through mCloud
products or network.
mCloud may face claims relating to information that is retrieved from or transmitted over the Internet or through
mCloud and claims related to mCloud’s products. In particular, the nature of mCloud’s business exposes it to
claims related to intellectual property rights, rights of privacy, and personal injury torts.
Changes in worldwide capital spending and continued economic growth may have a material adverse effect
on mCloud.
One factor that significantly affects mCloud’s financial results is the impact of economic conditions on the
willingness of mCloud’s current and potential customers to make capital investments. Changes in economic
growth or the global economy could lead customers to be cautious about capital spending, which places
additional pressure on departments to demonstrate acceptable return on investment. Uncertain worldwide
economic and political environments, and uncertain policy directives, would make it difficult for mCloud, its
customers and suppliers to accurately predict future product demand, which could result in an inability to satisfy
demand for mCloud’s products and a loss of market share. mCloud’s revenues may decline in such circumstances
and profit margins could be eroded, or mCloud could incur significant losses.
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Moreover, economic conditions worldwide may contribute to slowdowns in the markets in which mCloud
operates, resulting in reduced demand for mCloud’s solutions as a result of customers choosing to refrain from
capital investments.
Turmoil in the geopolitical environment in many parts of the world, including terrorist activities and military
actions, as well as political and economic issues in many regions, may put pressure on global economic
conditions. mCloud’s business and financial results and its ability to expand into other international markets may
also be affected by changing economic conditions particularly germane to that sector or to particular customer
markets within that sector.
mCloud is exposed to fluctuations in currency exchange rates that could negatively impact mCloud’s business
and financial result.
Because a portion of mCloud’s business is conducted outside of North America, mCloud faces exposure to
adverse movements in foreign currency exchange rates. These exposures may change over time as business
practices evolve, which could adversely affect mCloud’s business and financial results.
Any changes to existing accounting pronouncements or taxation rules or practices may affect how mCloud
conducts business.
New accounting pronouncements, taxation rules and varying interpretations of accounting pronouncements or
taxation rules have occurred in the past and may occur in the future. The change to existing rules, future changes,
if any, or the need for mCloud to modify a current tax position may adversely affect the way mCloud conducts
business.
mCloud’s business is subject to complex and evolving domestic and foreign laws and regulations. Many of
these laws and regulations are subject to change and uncertain interpretation, and could result in claims,
changes to mCloud’s business practices, increased cost of operations, or declines in user growth or
engagement, or otherwise harm mCloud’s business.
mCloud is subject to a variety of laws and regulations in the United States and abroad that involve matters
central to its business, including user privacy, data protection, intellectual property, distribution, contracts and
other communications, competition, consumer protection, and taxation. Foreign laws and regulations are often
more restrictive than those in the United States. These U.S. federal and state and foreign laws and regulations
are constantly evolving and can be subject to significant change. In addition, the application and interpretation
of these laws and regulations are often uncertain, particularly in the new and rapidly evolving industry in which
mCloud operates. Existing and proposed laws and regulations may be costly to comply with and can delay or
impede the development of new products, result in negative publicity, increase mCloud’s operating costs,
require significant management time and attention, and subject mCloud to claims or other remedies, including
fines or demands that mCloud modify or cease existing business practices.
mCloud’s business is highly competitive. Competition presents an ongoing threat to the success of its business.
If mCloud fails to compete successfully against industry peers, mCloud’s ability to increase revenues and
achieve profitability will be impaired.
In North American and international markets, mCloud faces competition from various types of technology and
remote asset management businesses. mCloud directly competes with global asset care management
companies, including: IBM Corporation, AT&T Intellectual Property, Hitachi, Ltd., Verizon Communications, Inc.,
PTC Inc., SAP GE, Rockwell Automation, Inc., Schneider Electric SE, Infosys Limited, Honeywell International Inc.,
Siemens AG, and General Electric Company, among others.
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As mCloud introduces new products and as its existing products evolve, or as other companies introduce new
products and services, mCloud may become subject to additional competition.
Some of mCloud’s current and potential competitors have significantly greater resources and hold advantageous
competitive positions in certain market segments than mCloud currently holds. These factors may allow
mCloud’s competitors to respond more effectively than mCloud to new or emerging technologies and changes
in market requirements. mCloud’s competitors may develop products that are similar to mCloud’s or that
achieve greater market acceptance, may undertake more far-reaching and successful product development
efforts or marketing campaigns, or may adopt more aggressive pricing policies. Certain competitors could use
strong or dominant positions in one or more markets to gain a competitive advantage against mCloud. As a
result, mCloud’s competitors may acquire and engage users of mCloud’s current products at the expense of the
growth or engagement of its user base, which could adversely affect mCloud’s business and financial results.
mCloud believes that its ability to compete effectively depends upon many factors both within and beyond
mCloud’s control, including:
•
the usefulness, ease of use, performance, and reliability of mCloud’s products compared to its
competitors;
•
the size and composition of mCloud’s user base;
•
the engagement of mCloud’s users with its products;
•
the timing and market acceptance of mCloud’s products, including developments and enhancements,
or similar improvements by its competitors;
•
mCloud’s ability to monetize its products, including its ability to successfully monetize AssetCare;
•
customer service and support efforts;
•
marketing and selling efforts;
•
mCloud’s financial condition and results of operations;
•
changes mandated by legislation, regulatory authorities, or litigation, including settlements and consent
decrees, some of which may have a disproportionate effect on mCloud;
•
acquisitions or consolidation within mCloud’s industry, which may result in more formidable
competitors;
•
mCloud’s ability to attract, retain, and motivate talented employees, particularly computer engineers;
•
mCloud’s ability to cost-effectively manage and grow its operations; and
•
the mCloud reputation and brand strength relative to competitors.
If mCloud is not able to effectively compete, its user base and level of user engagement may decrease, which
could adversely affect mCloud’s business and financial results.
mCloud’s compensation structure may hinder its efforts to attract and retain vital employees.
A portion of mCloud’s total compensation program for its executive officers and key personnel includes the
award of options or restricted stock units to buy Shares. If the market price of the Shares performs poorly, such
performance may adversely affect mCloud’s ability to retain or attract critical personnel. In addition, any changes
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made to mCloud’s equity incentive award policies, or to any other of its compensation practices, which are made
necessary by governmental regulations or competitive pressures, could adversely affect its ability to retain and
motivate existing personnel and recruit new personnel. For example, any limit to total compensation which may
be prescribed by the government or applicable regulatory authorities or any significant increases in personal
income tax levels levied in countries where mCloud has a significant operational presence may hurt its ability to
attract or retain its executive officers or other employees whose efforts are vital to its success. Additionally,
payments under mCloud’s long-term incentive plan are dependent to a significant extent upon the future
performance of mCloud both in absolute terms and in comparison, to similarly situated companies. Any failure
to achieve the targets set under mCloud’s long-term incentive plan could significantly reduce or eliminate
payments made under this plan, which may, in turn, materially and adversely affect its ability to retain the key
personnel who are subject to this plan.
The requirements of being a public company may strain mCloud’s resources, divert management’s attention
and affect its ability to attract and retain executive management and qualified board members.
As a reporting issuer, mCloud is subject to the reporting requirements of applicable securities legislation of the
jurisdiction in which it is a reporting issuer, the listing requirements of the TSXV and other applicable securities
rules and regulations. Compliance with these rules and regulations will increase mCloud’s legal and financial
compliance costs, make some activities more difficult, time consuming or costly and increase demand on its
systems and resources. Applicable securities laws will require mCloud to, among other things, file certain annual
and quarterly reports with respect to its business and results of operations. In addition, applicable securities
laws require mCloud to, among other things, maintain effective disclosure controls and procedures and internal
control over financial reporting.
In order to maintain and, if required, improve its disclosure controls and procedures and internal control over
financial reporting to meet this standard, significant resources and management oversight are required.
Specifically, due to the increasing complexity of its transactions, it is anticipated that mCloud will improve its
disclosure controls and procedures and internal control over financial reporting primarily through the continued
development and implementation of formal policies, improved processes and documentation procedures, as
well as the continued sourcing of additional finance resources. As a result, management’s attention may be
diverted from other business concerns, which could harm mCloud’s business and results of operations. To
comply with these requirements, mCloud may need to hire more employees in the future or engage outside
consultants, which will increase its costs and expenses.
In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are
creating uncertainty for public companies, increasing legal and financial compliance costs and making some
activities more time consuming. These laws, regulations and standards are subject to varying interpretations, in
many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time as
new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty
regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance
practices. mCloud intends to continue to invest resources to comply with evolving laws, regulations and
standards, and this investment may result in increased general and administrative expenses and a diversion of
management’s time and attention from revenue-generating activities to compliance activities. If its efforts to
comply with new laws, regulations and standards differ from the activities intended by regulatory or governing
bodies due to ambiguities related to their application and practice, regulatory authorities may initiate legal
proceedings against mCloud, which could adversely affect mCloud’s business and financial results.
As a public company subject to these rules and regulations, mCloud may find it more expensive for it to obtain
director and officer liability insurance, and it may be required to accept reduced coverage or incur substantially
higher costs to obtain coverage. These factors could also make it more difficult for mCloud to attract and retain
46
qualified members of its Board, particularly to serve on its Audit Committee and Compensation Committee, and
qualified executive officers.
As a result of disclosure of information in filings required of a public company, mCloud’s business and financial
condition will become more visible, which may result in threatened or actual litigation, including by competitors
and other third parties. If such claims are successful, mCloud’s business and results of operations could be
harmed, and even if the claims do not result in litigation or are resolved in its favor, these claims, and the time
and resources necessary to resolve them, could divert the resources of mCloud’s management and harm its
business and results of operations.
The price of the securities of mCloud may fluctuate significantly, which may make it difficult for holders of
securities of mCloud to sell its securities at a time or price they find attractive.
mCloud’s stock price may fluctuate significantly as a result of a variety of factors, many of which are beyond its
control. In addition to those described under "Forward-Looking Statements", these factors include:
•
actual or anticipated quarterly fluctuations in its financial results and financial condition;
•
changes in financial estimates or publication of research reports and recommendations by financial
analysts with respect to it or other financial institutions;
•
reports in the press or investment community generally or relating to mCloud’s reputation or the
industry in which it operates;
•
strategic actions by mCloud or its competitors, such as acquisitions, restructurings, dispositions, or
financings;
•
fluctuations in the stock price and financial results of mCloud’s competitors;
•
future sales of mCloud’s equity or equity-related securities;
•
proposed or adopted regulatory changes or developments;
•
domestic and international economic factors unrelated to mCloud’s performance; and
•
general market conditions and, in particular, developments related to market conditions for the remote
asset management industry.
In addition, in recent years, the stock market in general has experienced extreme price and volume fluctuations.
This volatility has had a significant effect on the market price of securities issued by many companies, including
for reasons unrelated to their operating performance. These broad market fluctuations may adversely affect
mCloud’s stock price, notwithstanding mCloud’s financial results. mCloud expects that the market price of the
Shares will fluctuate and there can be no assurances about the levels of the market prices for such Shares.
mCloud does not know whether an active, liquid and orderly trading market will develop for the securities of
mCloud or what the market price of the securities of mCloud will be, and as a result it may be difficult for
investors to sell its securities of mCloud.
An active trading market for securities of mCloud may not be sustained. The lack of an active market may impair
an investor’s ability to sell its securities of mCloud at the time they wish to sell them or at a price that they
consider reasonable. The lack of an active market may also reduce the fair market value of an investor’s
securities of mCloud. Further, an inactive market may also impair mCloud’s ability to raise capital by selling
securities of mCloud and may impair its ability to enter into collaborations or acquire companies or products by
47
using securities of mCloud as consideration. The market price of securities of mCloud may be volatile, and an
investor could lose all or part of their investment.
mCloud does not intend to pay dividends on the Shares for the foreseeable future.
mCloud currently does not plan to declare dividends on the Shares in the foreseeable future. Any determination
to pay dividends in the future will be at the discretion of the Board. Consequently, an investor’s only opportunity
to achieve a return on the investment in mCloud will be if the market price of Shares appreciates and the investor
sells shares at a profit. There is no guarantee that the trading price of mCloud’s Shares in the market will ever
exceed the price that an investor paid.
If research analysts do not publish research about mCloud’s business or if they issue unfavorable commentary
or downgrade mCloud’s Shares, mCloud’s stock price and trading volume could decline.
The trading market for the securities of mCloud may depend in part on the research and reports that research
and investment analysts publish about mCloud and its business. If mCloud does not maintain adequate research
coverage, or if one or more analysts who covers mCloud downgrades its stock, or publishes inaccurate or
unfavorable research about mCloud’s business, the price of mCloud’s Shares could decline. If one or more of the
research analysts ceases to cover mCloud or fails to publish reports on it regularly, demand for securities of
mCloud could decrease, which could cause mCloud’s stock price or trading volume to decline.
The market price of mCloud’s Shares may decline due to the large number of outstanding Shares eligible for
future sale.
Sales of substantial amounts of Shares in the public market, or the perception that these sales could occur, could
cause the market price of Shares to decline. These sales could also make it more difficult for mCloud to sell equity
or equity-related securities in the future at a time and price that it deems appropriate.
Certain Shares, such as those Shares subject to lock-up agreements, will have restrictions on trading.
mCloud may also issue Shares or securities convertible into Shares from time to time in connection with a
financing, acquisition or otherwise. Any such issuance could result in substantial dilution to existing holders of
Shares and cause the trading price of mCloud’s securities to decline.
mCloud may issue additional equity securities or engage in other transactions that could dilute its book value
or affect the priority of Shares, which may adversely affect the market price of Shares.
The Board may determine from time to time that it needs to raise additional capital by issuing additional Shares
or other securities in connection with its business and strategic plans, particularly with respect to its growing
operations. Except as otherwise described in this AIF, mCloud will not be restricted from issuing additional
Shares, including securities that are convertible into or exchangeable for, or that represent the right to receive,
Shares. Because mCloud’s decision to issue securities in any future offering will depend on market conditions
and other factors beyond mCloud’s control, it cannot predict or estimate the amount, timing, or nature of any
future offerings, or the prices at which such offerings may be affected. There is no assurance that the Company
will be successful in obtaining required financing as and when needed on acceptable terms, if at all. Additional
equity offerings may dilute the holdings of its existing shareholders thereby reducing the value of their
investments, or reduce the market price of its common stock, or both. Holders of Shares are not entitled to pre-
emptive rights or other protections against dilution. New investors also may have rights, preferences and
privileges that are senior to, and that adversely affect, mCloud’s then-current holders of Shares. Additionally, if
mCloud raises additional capital by making offerings of debt or preference shares, upon liquidation of mCloud,
holders of its debt securities and preference shares, and lenders with respect to other borrowings, may receive
distributions of its available assets before the holders of Shares.
48
mCloud is a holding company.
mCloud is a holding company and may have no material non-financial assets other than its direct ownership of
its subsidiaries. mCloud will have no independent means of generating revenue. To the extent that mCloud
needs funds beyond its own financial resources to pay liabilities or to fund operations, and its subsidiaries are
restricted from making distributions to it under applicable laws or regulations or agreements, or do not have
sufficient earnings to make these distributions, mCloud may have to borrow or otherwise raise funds sufficient
to meet these obligations and operate its business and, thus, its liquidity and financial condition could be
materially adversely affected.
The market price of Shares may be subject to wide price fluctuations.
The market price of Shares may be subject to wide fluctuations in response to many factors, including variations
in the financial results of mCloud and its subsidiaries, divergence in financial results from analysts’ expectations,
changes in earnings estimates by stock market analysts, changes in the business prospects for mCloud and its
subsidiaries, general economic conditions, legislative changes, and other events and factors outside of mCloud’s
control. In addition, stock markets have from time-to-time experienced extreme price and volume fluctuations,
including general economic and political conditions, which could adversely affect the market price for Shares.
mCloud may suffer reduced profitability if it loses foreign private issuer status in the United States.
If, as of the last business day of mCloud’s second fiscal quarter for any year, more than 50% of mCloud’s
outstanding voting securities (as defined in the United States Securities Act of 1933) are directly or indirectly
held of record by residents of the United States, mCloud will no longer meet the definition of a "Foreign Private
Issuer" under the rules of the U.S. Securities and Exchange Commission. If mCloud fails to qualify for Foreign
Private Issuer status, it will remain unqualified unless it meets the test as of the last business day of its second
fiscal quarter. This change in status could have a significant effect on the Company as it would significantly
complicate the raising of capital through the offer and sales of securities and reporting requirements, resulting
in increased audit, legal and administration costs. The ability of mCloud to be profitable could be significantly
affected.
Asset Location and Legal Proceedings.
mCloud has assets located outside of Canada, and therefore it may be difficult to enforce judgments obtained
by mCloud in foreign jurisdictions by Canadian courts. Similarly, to the extent that mCloud’s assets are located
outside of Canada, investors may have difficulty collecting from mCloud any judgments obtained in Canadian
courts and predicated on the civil liability provisions of applicable securities legislation. Furthermore, mCloud
may be subject to legal proceedings and judgments in foreign jurisdictions.
mCloud is exposed to credit risk.
Credit risk is the risk that a third party might fail to discharge its obligations under the terms of a financial
contract. Credit risk is limited to the following instruments and mCloud’s maximum exposure to credit risk is the
carrying value of the financial assets.
mCloud is mainly exposed to credit risk from credit sales. Management monitors the creditworthiness of its
customers by performing background checks on all new customers. Further, management monitors the
frequency of payments from ongoing customers and performs frequent reviews of outstanding balances.
mCloud considers that there has been a significant increase in credit risk when contractual payments are more
than 90 days past due.
49
Provisions for outstanding balances are established based on forward-looking information and revised when
there are changes in circumstances that would create doubt over the receipt of funds. Such reviews are
conducted on a continued basis through the monitoring of outstanding balances as well as the frequency of
payments received. Accounts receivable are completely written off once management determines the
probability of collection to be remote.
Trade and other receivables, unbilled revenue and long-term receivables are from individual customers and are
not assessed based on external credit rating agencies. mCloud uses a provision matrix to measure the lifetime
expected credit loss of these balances. Receivables are grouped based on similar credit risk profiles and days
past due. Loss rates are based on actual credit loss experience and reflect the forward-looking conditions over
the expected life of the receivable.
mCloud is exposed to interest rate risk.
Interest rate risk is the risk that the fair value or future cash flows of mCloud’s financial instruments will fluctuate
because of changes in market interest rates. mCloud is exposed to interest rate risk on its credit facility and
factoring facility with Nations Interbanc as these instruments have variable rates. Management does not believe
interest rate risk is currently material to its business.
If the Company fails to maintain compliance with NASDAQ Listing Rules, the Company may be delisted from
the NASDAQ Capital Market, which would result in a limited public market for trading the Company’sr shares
and make obtaining future debt or equity financing more difficult for the Companys.
The issued and outstanding Shares of the Company are listed and posted for trading on the TSXV and on the
NASDAQ under the symbol “MCLD”. However, there is no assurance that we will be able to continue to maintain
our compliance with the NASDAQ continued listing requirements. If we fail to do so, our Shares may lose their
status on NASDAQ Capital Market and they would likely be traded on the over-the-counter markets, including
the Pink Sheets market. As a result, selling the Shares could be more difficult because smaller quantities of shares
would likely be bought and sold, transactions could be delayed, and security analysts’ coverage of us may be
reduced. In addition, in the event the Shares are delisted, broker dealers would bear certain regulatory burdens
which may discourage broker dealers from effecting transactions in the Shares and further limit the liquidity of
the Shares. These factors could result in lower prices and larger spreads in the bid and ask prices for the Shares.
Such delisting from NASDAQ and continued or further declines in the share price of the Shares could also greatly
impair our ability to raise additional necessary capital through equity or debt financing and could significantly
increase the ownership dilution to shareholders caused by our issuing equity in financing or other transactions.
If the Company was delisted from NASDAQ, ite may become subject to the trading complications experienced
by “Penny Stocks” in the over-the-counter market.
Delisting from NASDAQ may cause the Shares of the Company to become subject to the SEC’s “penny stock”
rules. The SEC generally defines a penny stock as an equity security that has a market price of less than $5.00 per
share or an exercise price of less than $5.00 per share, subject to certain exemptions. One such exemption is to
be listed on NASDAQ. Therefore, if we were to be delisted from NASDAQ, the Shares of the Company could
become subject to the SEC’s “penny stock” rules. These rules require, among other things, that any broker
engaging in a purchase or sale of our securities provide its customers with: (i) a risk disclosure document, (ii)
disclosure of market quotations, if any, (iii) disclosure of the compensation of the broker and its salespersons in
the transaction, and (iv) monthly account statements showing the market values of our securities held in the
customer’s accounts. A broker would be required to provide the bid and offer quotations and compensation
information before effecting the transaction. This information must be contained on the customer’s
50
confirmation. Generally, brokers are less willing to effect transactions in penny stocks due to these additional
delivery requirements. These requirements may make it more difficult for shareholders to purchase or sell the
Shares of the Company. Since the broker, not us, prepares this information, we would not be able to assure that
such information is accurate, complete or current.
DIVIDENDS
As of the date of this AIF, the Company has not declared dividends since inception and has no current intention
to declare dividends on its Shares in the foreseeable future. Any decision to pay dividends on its Shares in the
future will be at the discretion of the Board and will depend on, among other things, the Company’s results of
operations, current and anticipated cash requirements and surplus, financial condition, any future contractual
restrictions and financing agreement covenants, solvency tests imposed by corporate law and other factors that
the Board may deem relevant.
DESCRIPTION OF CAPITAL STRUCTURE
Shares
The authorized capital of the Company consists of an unlimited number of Shares. As of the March 30, 2022,
there were 16,150,100 Shares outstanding. The holders of Shares are entitled to one vote per Share at all
meetings of the shareholders of the Company either in person or by proxy. The holders of Shares are also entitled
to dividends, if and when declared by the directors of the Company, and the distribution of the residual assets
of the Company in the event of a liquidation, dissolution or winding up of the Company.
All Shares rank equally as to all benefits which might accrue to the holders thereof, including the right to receive
dividends, voting powers, and participation in assets and in all other respects, on liquidation, dissolution or
winding-up of the Company, whether voluntary or involuntary, or any other disposition of the assets of the
Company among its shareholders for the purpose of winding up its affairs after the Company has paid out its
liabilities. The Shares are not subject to any call or assessment rights, any pre-emptive rights, any conversion or
any exchange rights. The Shares are not subject to any redemption, retraction, purchase for cancellation,
surrender, sinking or purchase fund provisions. Additionally, the Shares are not subject to any provisions
permitting or restricting the issuance of additional securities and any other material restrictions or any provisions
requiring a securityholder to contribute additional capital to the Company.
Subject to the BCBCA, the Company may by special resolution make alterations to the authorized Share structure
and special rights or restrictions to change the rights of the shareholders. The majority of votes required for the
Company to pass a special resolution at a meeting of shareholders is two-thirds of the votes cast on the
resolution.
Warrants, Broker Warrants, Finder Warrants and Compensation Stock Options
As of March 30, 2022, the Company has an aggregate of 8,665,415 Warrants, Broker Warrants, Finder Warrants
and Compensation Stock Options issued as compensation in connection with various equity financings
completed by the Company. Each outstanding Broker Warrant, Finder Warrant and Compensation Stock Option
is exercisable for one Share of the Company.
Equity Incentive Plan Grants
Pursuant to the Company’s Equity Incentive Plan, the Company currently has: (a) 910,389 incentive stock options
outstanding, entitling the holders thereof to purchase an equal number of Shares; and (b) 229,143 restricted
51
stock unit awards outstanding, entitling the holders thereof to acquire an equal number of 229,143 Shares upon
satisfaction of specified time-vesting conditions being met.
2019 Convertible Debentures
The Company currently has $23,507,500 principal amount of 2019 Convertible Debentures outstanding. The
following is a brief summary of the key attributes and characteristics of the 2019 Convertible Debentures.
Interest
The 2019 Convertible Debentures bear interest at a rate of 10% per annum from the date of issue, calculated
quarterly and in arrears payable on the last day of August, November, February, and May of each year.
Subordination
The 2019 Convertible Debentures are subordinated to all existing and future secured indebtedness (if any) of
the Company.
Conversion Rights
The 2019 Convertible Debentures are convertible at the option of the holder, at any time prior to the close of
business on the last business day immediately preceding the maturity date, into that number of Shares
computed on the basis of the principal amount of the Convertible Debenture divided by the then applicable
conversion price thereof.
The Company may force the conversion of the principal amount of the then outstanding 2019 Convertible
Debentures at the conversion price on not less than 21 days’ notice should the daily volume weighted average
trading price of the Company’s Shares meet certain thresholds for any 30 consecutive trading days on the TSXV.
2021 Convertible Debentures
The Company currently has $75,000 principal amount of 2021 Convertible Debentures outstanding. The
following is a brief summary of the key attributes and characteristics of the 2021 Convertible Debentures.
Interest
The 2021 Convertible Debentures bear interest at a rate of 8% per annum from the applicable interest accrual
date, calculated quarterly and in arrears payable on the last day of March, June, September and December of
each year. The Company has the option to pay the interest in the form of Shares calculated as the accrued
interest divided by the lower of: i) the volume weighted average trading price of the Shares on the TSXV (or such
other stock exchange on which the Shares may trade) for the seven trading days preceding the date of the public
announcement by the Company announcing the payment of interest in the form of Shares; and ii) the closing
price of the Shares on the TSXV (or such other stock exchange on which the Shares may trade) on the date of
the public announcement by the Company announcing the payment of interest in the form of Shares.
Subordination
The 2021 Convertible Debentures are subordinated to all existing and future secured indebtedness (if any) of
the Company.
Conversion Rights
The 2021 Convertible Debentures are convertible at the option of the holder, at any time prior to the close of
business on the last business day immediately preceding the applicable 2021 Debenture Maturity Date, into that
52
number of Shares computed on the basis of the principal amount of the Convertible Debenture divided by the
then applicable conversion price thereof.
The Company has the right to repay the principal amount of the 2021 Convertible Debentures on the applicable
2021 Debenture Maturity Date in the form of Shares.
MARKET FOR SECURITIES
The issued and outstanding Shares of the Company are listed and posted for trading on the TSXV and on the
NASDAQ under the symbol "MCLD". The Company also has a class of Warrants that trade on the TSXV under the
symbol "MCLD.WT" that expire January 14, 2025, and have an exercise price of $16.20 and a class of Warrants
that trade on the TSXV under the symbol "MCLD.WS" that expire July 6, 2022 and have an exercise price of
$14.25 The 2019 Convertible Debentures trade on the TSXV under the symbol "MCLD.DB". The below tables
summarize the particulars of the trading of the Company’s securities on the TSXV during the most recently
completed financial year. The Share and dollar numbers, but not volume numbers, set out below are presented
on a post-2021 Share Consolidation basis.
Shares Traded on the TSXV ("MCLD")
Month
High
($)
Low
($)
Volume
January 2021 ...............................................
7.11
54.32
238,767
February 2021 .............................................
7.50
4.883
253,233
March 2021 .................................................
6.7350
5.451
114,332
April 2021 ....................................................
5.70
4.08
371,701
May 2021 ....................................................
4.41
2.568
513,268
June 2021 ....................................................
4.32
3.69
269,869
July 2021 .....................................................
6.48
4.02
469,568
August 2021 ................................................
6.57
4.47
547,035
September 2021 ..........................................
6.39
4.815
338,599
October 2021 ..............................................
5.769
5.01
207,701
November 2021 ..........................................
5.96
4.10
639,833
December 2021 ...........................................
4.95
3.94
1,349,300
2019 Convertible Debentures ("MCLD.DB")
Month
High
($)
Low
($)
Volume
($100 per
debenture)
January 2021 ...............................................
70.01
65
130
February 2021 .............................................
85
77
680
March 2021 .................................................
80
70
2,970
April 2021 ....................................................
79.5
71
1,230
May 2021 ....................................................
75
66
1,000
June 2021 ....................................................
75
72
630
July 2021 .....................................................
84
70
7,070
August 2021 ................................................
85
80
224
September 2021 ..........................................
90
80
270
October 2021 ..............................................
80
75
521
November 2021 ..........................................
N/A
N/A
0
December 2021 ...........................................
84
73
190
53
Warrants ("MCLD.WT")
Month
High
($)
Low
($)
Volume
January 2021 ...............................................
0.5
0.4
2,500
February 2021 .............................................
0.9
0.85
12,000
March 2021 .................................................
0.5
0.4
15,300
April 2021 ....................................................
0.42
0.4
12,900
May 2021 ....................................................
0.4
0.25
11,520
June 2021 ....................................................
0.5
0.5
600
July 2021 .....................................................
0.65
0.31
1,400
August 2021 ................................................
0.53
0.29
7,000
September 2021 ..........................................
N/A
N/A
0
October 2021 ..............................................
N/A
N/A
0
November 2021 ..........................................
0.45
0.45
6,350
December 2021 ...........................................
0.45
0.45
1,000
Warrants ("MCLD.WS")
Month
High
($)
Low
($)
Volume
January 2021 ..............................................
0.15
0.13
8,500
February 2021 .............................................
0.29
0.29
10,000
March 2021 .................................................
N/A
N/A
0
April 2021 ....................................................
0.14
0.07
30,250
May 2021 ....................................................
0.07
0.06
16,000
June 2021 ....................................................
0.07
0.07
5,000
July 2021 .....................................................
0.07
0.07
10,000
August 2021 ................................................
N/A
N/A
3,000
September 2021 .........................................
0.07
0.04
7,050
October 2021 ..............................................
0.06
0.05
3,000
November 2021 ..........................................
N/A
N/A
0
December 2021 ..........................................
0.01
0.01
9,350
The Company has not repurchased any of its securities during the 12-month period ended December 31, 2021.
PRIOR SALES
Other than as set forth in the following table, the Company has not sold or issued any securities not listed or
quoted on the TSXV during the 12-month period ended December 31, 2021. The Share and dollar numbers set
out below are presented on a post-2021 Share Consolidation basis.
Warrants to Purchase
Shares
Number of Securities
Exercise Price Per Security
Reason for Issuance
January 15, 2021..................
1,000
USD$4.44
Convertible debenture
financing
March 23, 2021....................
37,400
USD$4.56
Convertible debenture
financing
March 23, 2021....................
25,400
USD$5.55
Convertible debenture
financing
54
March 23, 2021....................
8,000
USD$6.21
Convertible debenture
financing
March 23, 2021....................
9,000
USD$6.60
Convertible debenture
financing
April 15, 2021.......................
2,300,000
$8.55
Unit Offering
May 25, 2021........................
34,960
USD$3.42
Convertible debenture
August 13, 2021....................
75,676
$8.55
Non-brokered Offering Units
August 13, 2021....................
2,107,787
USD$6.87
Conversion of 2021
Debentures
Debentures
Principal Amount of
Securities
Conversion Price Per
Security
Reason for Issuance
January 15, 2021…..............
USD$932,667
USD$4.44
Financing
March 23, 2021…................
USD$1,390,000
USD$4.59 – US$6.60
Financing
May 25, 2021…...................
USD$638,667
USD$3.42
Financing
Options
Number of Securities
Exercise Price Per Security
Reason for Issuance
January 6, 2021………………
8,333
$5.67
Pursuant to Company’s Equity
Incentive Plan
January 31, 2021……………..
3,333
$6.36
Pursuant to Company’s Equity
Incentive Plan
February 28, 2021……………
17.500
$7.62
Pursuant to Company’s Equity
Incentive Plan
Match 1, 2021………………….
16,667
$8.13
Pursuant to Company’s Equity
Incentive Plan
April 30, 2021…………………..
3,666
$6.30
Pursuant to Company’s Equity
Incentive Plan
May 31, 2021……………………
1,667
$6.30
Pursuant to Company’s Equity
Incentive Plan
June 30, 2021....................
38,332
$6.30
Pursuant to Company’s Equity
Incentive Plan
July 19, 2021……………………
3,333
$6.48
Pursuant to Company’s Equity
Incentive Plan
July 31, 2021……………………
12,998
$7.65
Pursuant to Company’s Equity
Incentive Plan
September 30, 2021…………
834
$6.93
Pursuant to Company’s Equity
Incentive Plan
October 22, 2021……………..
328,646
$6.99
Pursuant to Company’s Equity
Incentive Plan
December 8, 2021……………
27,500
$5.27
Pursuant to Company’s Equity
Incentive Plan
December 31, 2021 …………
300
$6.10
Pursuant to Company’s Equity
Incentive Plan
Restricted Stock Units
Number of Securities
Exercise Price Per Security
Reason for Issuance
January 29, 2021………………
8,333
$6.36
Pursuant to Company’s Equity
Incentive Plan
55
February 28, 2021…………….
8,333
$7.62
Pursuant to Company’s Equity
Incentive Plan
March 1, 2021………………….
8,333
$8.13
Pursuant to Company’s Equity
Incentive Plan
March 31, 2021………………..
3,333
$6.96
Pursuant to Company’s Equity
Incentive Plan
April 26, 2021…………………..
1,667
$5.13
Pursuant to Company’s Equity
Incentive Plan
April 30, 2021…………………..
167
$5.37
Pursuant to Company’s Equity
Incentive Plan
May 31, 2021……………………
833
$4.86
Pursuant to Company’s Equity
Incentive Plan
June 30, 2021.....................
17,666
$5.16
Pursuant to Company’s Equity
Incentive Plan
July 19, 2021……………………
1,667
$6.93
Pursuant to Company’s Equity
Incentive Plan
July 31, 2021……………………
10,416
$7.65
Pursuant to Company’s Equity
Incentive Plan
September 30, 2021………..
416
$6.93
Pursuant to Company’s Equity
Incentive Plan
October 5, 2021………….…...
8,333
$6.93
Pursuant to Company’s Equity
Incentive Plan
ESCROWED SECURITIES AND SECURITIES SUBJECT TO CONTRACTUAL RESTRICTION ON TRANSFER
The following table sets out the number of Shares and other securities held, to the knowledge of the Company,
in escrow or that are subject to a contractual restriction on transfer as at the date of this AIF:
Designation of class
Number of securities held in escrow or that are
subject to a contractual restriction on transfer
Percentage of class
Common Shares
667,273(1) (1) (2)
4.13%
Notes:
1.
667,273 Shares issued in connection with the Company's acquisition of kanepi are held in escrow.
DIRECTORS AND OFFICERS
Name, Address, Occupation and Security Holding
The following table sets out the names of the directors and officers of the Company, the municipality and
province of residence, their position with the Company, their principal occupation during the past five years, and
the number and percentage of Shares beneficially owned, directly or indirectly, or over which control or direction
is proposed to be exercised, by each of the directors and officers as of the date of this AIF:
Name, Municipality of
Residence and Position
with Company (1)
Director/Officer
Since
Principal Occupation During
Last 5 Years
Number of Shares
Owned or
Controlled Post-
2021 Share
Consolidation (2)(3)
Percentage of
Total Number of
Shares
Outstanding
Post-2021 Share
Consolidation
Russel H. McMeekin
October 13, 2017
President and Chief
Executive Officer of the
229,538 (4)
1.42%
56
Name, Municipality of
Residence and Position
with Company (1)
Director/Officer
Since
Principal Occupation During
Last 5 Years
Number of Shares
Owned or
Controlled Post-
2021 Share
Consolidation (2)(3)
Percentage of
Total Number of
Shares
Outstanding
Post-2021 Share
Consolidation
(Calgary, Alberta)
President, Chief
Executive Officer,
Director
Company since October
2017. Formerly, Co-Founder
and Executive Chairman of
Energy Knowledge; and
Managing Partner at FTV
then Yokogawa Ventures,
2012 – 2016. Board member
of GoodGamer TSXV:GG
Michael Allman (5)(6)(7)
(Rancho Santa Fe,
California)
Director
October 13, 2017
Chief Executive of H2scan
Inc., 2016 – 2017; President
and Chief Financial Officer of
Bit Stew Systems Inc., 2015 –
2016; and unemployed, 2012
– 2016.
135,157
0.84%
Costantino Lanza
(Thousand Oaks,
California)
Chief Growth Officer,
Director
October 13, 2017
Chief Growth Officer of the
Company since October 2017
and Chief Revenue Officer of
the company, 2019 – Present.
Formerly,
Senior
Vice
President
(Integration)
at
Yokogawa
Electric,
2016;
Partner at Energy Knowledge,
2015; and Chief Executive
Officer of INOVX Solutions
Inc., 2006 – 2014.
182,845
1.13%
Elizabeth MacLean
(5)(6)(7)
(Phoenix, Arizona)
Director
October 16, 2018
Chief Financial Officer of
Newgioco Group Inc., 2018-
2019.
Nil
0%
Ian. C. W. Russell (5)(6)(7)
(5)(6)(7)(8)
(Toronto, Ontario)
Director
September 3,
2019
President and Chief
Executive Officer of IIAC,
April 2006 – Present.
18,702
0.16%
Chantal Schutz
(Vancouver, British
Columbia)
Chief Financial Officer
May 27, 2019
Director of Clean Seed
Capital Group Ltd., April
2014 – December 2020;
Director of NYCE Sensors,
Inc., March 2017 – June
2021. Formerly, Chief
Executive Officer of NYCE
8,491
0.05%
57
Name, Municipality of
Residence and Position
with Company (1)
Director/Officer
Since
Principal Occupation During
Last 5 Years
Number of Shares
Owned or
Controlled Post-
2021 Share
Consolidation (2)(3)
Percentage of
Total Number of
Shares
Outstanding
Post-2021 Share
Consolidation
Sensors, Inc., March 2017 –
June 2019
Notes:
1.
The information as to country of residence and principal occupation, not being within the knowledge of the Company, has been furnished by the
respective directors and/or officers individually.
2.
Shares beneficially owned or controlled as of the date of this AIF.
3.
The information as to number of Shares beneficially owned or over which a director or officer exercises control or direction, not being within the
knowledge of the Company, has been furnished by the respective directors and/or officers individually and reviewed based upon public disclosure.
4.
These shares are beneficially owned by McMeekin Family Trust, over which Mr. McMeekin exercises control.
5.
Current member of the Audit Committee.
6.
Current member of the Corporate Governance and Nominating Committee.
7.
Current member of the Compensation Committee.
As at the date of this AIF, the directors, and executive officers of the Company as a group beneficially owned, or
controlled or directed, directly or indirectly, a total of 575,050 Shares, representing approximately 3.56% of the
total number of Shares outstanding.
Management
The following is a brief description of the directors and officers of the Company. None of the directors or senior
officers of the Company noted herein were selected as a director or member of the Company’s senior
management team as a result of any arrangement or understanding with major shareholders, customers,
suppliers, or others. Furthermore, there are no family relationships between any of the named directors or
senior officers of the Company noted herein. Additionally, there are no service contracts in place between the
Company, or any of its subsidiaries, and its directors providing for benefits upon termination of employment.
Russel H. McMeekin
Director, President and Chief Executive Officer
Mr. McMeekin was previously a founding partner of Energy Knowledge, Inc., which was acquired by Yokogawa
Electric Corporation. Mr. McMeekin went on to serve as Executive Chairman of Yokogawa Venture Group,
leading the acquisitions of Industrial Evolution and KBC Advanced Technologies, an energy software and
consulting company publicly listed in the United Kingdom. Mr. McMeekin was the founding Chief Executive
Officer of SCI Energy Inc., a Silicon Valley cloud-based energy-efficiency company now based in Dallas, Texas.
Previously, Mr. McMeekin was the President and Chief Executive Officer of NASDAQ-listed Progressive Gaming
International for six years, a company that led the use of RFID technologies for critical item tracking., Mr.
McMeekin spent more than 10 years at Honeywell International Inc., including serving as President of Honeywell
International Inc.’s Digital and Software Business Units. At Honeywell International Inc., he led joint ventures
with Microsoft Corporation, United Technologies Corporation and i2 Technologies. Mr. McMeekin started his
career at SACDA Inc., a University of Western Ontario Computer Aided Design Venture which was later acquired
by Honeywell International Inc. Mr. McMeekin graduated in Engineering Technology from Sault College of
58
Applied Technology, continued his studies at the University of Waterloo. and he completed a Honeywell
International Inc. Sponsored Executive Leadership Program through the Harvard Business School. He also
completed the Stanford School of Law Executive Director Program. Mr. McMeekin is also a director of
GoodGamer Inc. a TSXV listed company Ticker (GOOD).
Michael Allman
Director
Mr. Allman is a highly accomplished Chief Executive Officer and Chairman, with extensive experience in growing,
restructuring and optimizing business strategies and operations for Fortune 300 companies and top-tier
consulting firms around the world. He recently was the Chief Operating Officer of Bitstew, Inc. a leading IoT
cloud company acquired by GE Digital. Mr. Allman previously served as President and Chief Executive Officer of
Southern California Gas Company. Mr. Allman has a master’s degree in business administration from the
University of Chicago Graduate School of Business and a bachelor’s degree in chemical engineering from
Michigan State University. He is a Certified Management Accountant and a Certified Internal Auditor.
Costantino Lanza
Director, Chief Growth Officer, and Corporate Secretary
Mr. Lanza, a former partner of Energy Knowledge, Inc., is versed in applying advanced technologies to traditional
asset intensive industries with many years of direct experience, most recently with Yokogawa Venture Group,
where he led the integration of KBC Advanced Technologies, Yokogawa’s largest ever acquisition. Mr. Lanza has
served in leadership roles at Honeywell International Inc. and ExxonMobil Corporation before becoming Chief
Executive Officer of INOVx Solutions, Inc. from 2006 to 2015, where 3D technologies were used to improve asset
performance management. Mr. Lanza holds a BS and MS degree in Chemical Engineering from Columbia
University.
Elizabeth MacLean
Director
Ms. MacLean is Chief Financial Officer for Newgioco Group, Inc. (OTCQB:NWGI), a vertically integrated leisure-
gaming technology company headquartered in Toronto, Canada. Ms. MacLean has more than 20 years of
experience leading finance teams in various industries in both the United States and the United Kingdom. Since
September 2016, Ms. MacLean has served as the Treasurer of H. MacLean Realty Company, Inc. Since August
2018, Ms. MacLean has served as an adjunct faculty member at Ottawa University. Ms. MacLean received an
MBA in global finance from Stanford University’s Graduate School of Business and a Bachelor of Arts in biology
from the University of Chicago.
Ian Russell
Director
Mr. Russell has long held prominent positions in the investment industry, both on a domestic and global level.
He is the President and Chief Executive Officer of IIAC, a position he has held since the inauguration of the IIAC
in April 2006. Prior to his appointment at the IIAC, Mr. Russell was Senior Vice-President with the Investment
Dealers Association of Canada, a national self-regulatory organization. Mr. Russell worked as an executive at the
highly respected international publication, "The Bank Credit Analyst", and spent nearly a decade at the Bank of
Canada. His experience has given him a unique and deep knowledge of the investment business, including
underwriting, debt and equity trading and financial advice, as well as an understanding of the market and
59
economic trends that drive the decisions of investors and issuers. He is active in the international investment
community: Chair of the International Council of Securities Associations from 2014 to 2017; designated leader
of the Canadian mission to the Asia Financial Forum; and invited guest and regular participant at Cumberland
Lodge Financial Summit in the U.K., a roundtable of European and international leaders to discuss future policy
and regulation in European capital markets. Mr. Russell is a prolific writer and columnist, both in industry
publications and newspapers. He is also a frequent commentator in the media, and a sought-after presenter and
speaker. Mr. Russell has a postgraduate degree (MSc Economics) from the London School of Economics and
Political Science, and an Honours degree in Economics and Business from the University of Western Ontario. He
has completed the Partners, Directors and Seniors Officers Qualifying Examination and is a Fellow of the
Canadian Securities Institute.
Chantal Schutz
Chief Financial Officer
Ms. Schutz is a Chartered Professional Accountant (CPA,CA) with over 20 years of experience as a financial leader
and entrepreneur. Prior to joining mCloud, Ms. Schutz was the Chief Executive Officer of NYCE Sensors. Ms.
Schutz has extensive expertise in both private and publicly traded markets, having held Chief Financial Officer
roles in businesses of varying size prior to joining NYCE Sensors Inc. As the Chief Financial Officer and member
of the Executive Team at Back In Motion Rehab, Inc., she helped secure financing and developed and
implemented systems and procedures which saw the doubling of revenue and headcount, as well as a corporate
restructuring. Formerly, Ms. Schutz worked as an independent, contracted Chief Financial Officer for small and
medium sized, owner-managed businesses, assisting in the development and implementation of strategic plans
and financial reorganizations, as well as implementation of Sarbanes-Oxley and Bill 198. Ms. Schutz has also
been an instructor of Financial Management at the B.C. Institute of Technology and facilitated for over 10 years
in the Chartered Accountant School of Business. Ms. Schutz articled with both KPMG and PwC and earned her
Bachelor of Commerce in Entrepreneurial Management from Royal Roads University. Ms. Schutz is passionate
about ensuring that business owners, teens and young adults understand the need for strong financial literacy,
and she is a sought-after speaker and advisor at business events and conferences around North America.
Compensation
The disclosure below provides information about the Company’s philosophy, objectives, and processes, and a
summary of the compensation awarded to the individuals who carried out the roles of the Chief Executive Officer
and the Chief Financial Officer of the Company at any point during the year ended December 31, 2021 and the
most highly compensated executive officer of the Company, other than the Chief Executive Officer and Chief
Financial Officer, whose total compensation was, individually, more than $150,000 for the 12 months ended
December 31, 2021 (each a "Named Executive Officer" and collectively, the "Named Executive Officers").
Compensation Committee
The administration of the Corporation's compensation practices is handled by the Compensation Committee.
Among other things, the Compensation Committee's role is to ensure that the total compensation paid to the
Corporation's executive officers, including the Named Executive Officers, is fair, reasonable and competitive. In
the course of reviewing and recommending to the Board the compensation of executive officers other than the
Chief Executive Officer, the Compensation Committee annually reviews the performance of the executive
officers with the Chief Executive Officer, and the Chief Executive Officer makes recommendations to the
Compensation Committee regarding their compensation.
60
The Compensation Committee will evaluate the performance of the Chief Executive Officer, based on its
evaluation, review and make recommendations to the Board with respect to all direct and indirect
compensation, benefits and perquisites (cash and non-cash) for the Chief Executive Officer based on such
evaluation. The Compensation Committee will also review and make recommendations to the Board with
respect to compensation, benefits and perquisites for all other senior executive officers of the Corporation,
incentive-compensation plans and equity-based plans, and policies regarding management benefits and
perquisites.
Neither the Board nor any committee of the Board has formally established a mechanism to consider the
implications of the risks associated with the Corporation's compensation policies and practices. However, the
Board and the Compensation Committee inherently consider these risks. The Compensation Committee reviews
and manages the policies and practices of the Corporation and ensures that they are aligned with the interests
of the shareholders. The Compensation Committee reviews, among other things, the overall compensation and
the annual salary increases of the executive officers of the Corporation while keeping as a reference both the
financial performance of the Corporation and the turnover risk for the Corporation. The Board also addresses
risk related to compensation policies in the context of compensation mechanisms that are linked to the
achievement of certain goals or targets (e.g. short term and long-term objectives), both financial and otherwise.
The Board is involved in the supervision of key projects and initiatives of the Corporation and the manner in
which they are being carried out. Consequently, the Board is in a position where it can control significant risks
that may be taken by the Corporation's management and ensures that those risks remain appropriate and that
members of management do not expose the Corporation to excessive risks.
Each member of the Compensation Committee has direct experience relevant to compensation matters
resulting from their respective current and past backgrounds and/or roles. The members of the Compensation
Committee have experience dealing with compensation matters in large and small organizations, including
public companies. The Corporation does not have a policy in place that limits the ability for directors or Named
Executive Officers to hedge the shares of the Corporation that they own. However, none of the current directors
or Named Executive Officers of the Corporation are hedging any of the shares of the Corporation that they own.
Compensation Process
The Corporation has no formal or informal policy or target for allocating compensation between long-term and
short-term compensation, between cash and non-cash compensation, or among the different forms of non-cash
compensation. Instead, the Board determines subjectively what it believes to be the appropriate level and mix
of the various compensation components based on the recommendations of the Compensation Committee.
Compensation Objectives
The Corporation's compensation philosophy for Named Executive Officers is designed to attract well-qualified
individuals by paying modest base salaries plus short and long-term incentive compensation in the form of
equity-based or other suitable long-term incentives. In making its determinations regarding the various elements
of executive compensation, the Board has utilized published studies of compensation paid in comparable
businesses, specifically the 2016 study conducted by Culpepper and Associates. These studies have been used
to ensure that the compensation received by the Board will be in line with industry standards.
The duties and responsibilities of the Chief Executive Officer are typical of those of a business entity of the
Corporation's size in a similar business and include direct reporting responsibility to the Chairman of the Board,
overseeing the activities of all other executives of the Corporation, representing the Corporation, providing
leadership and responsibility for achieving corporate goals and implementing corporate policies and initiatives.
The objectives of the Corporation's executive compensation program are as follows:
61
• to attract, retain and motivate talented executives who create and sustain the Corporation's
continued success;
• to align the interests of the Corporation's executives with the interests of the Corporation's
shareholders; and
• to provide total compensation to executives that is competitive with that paid by other companies
of comparable size engaged in similar businesses in appropriate regions.
The Corporation believes that its current compensation programs are structured to support the achievement of
the foregoing strategic objectives. Overall, the executive compensation program aims to design executive
compensation packages that meet executive compensation packages for executives with similar talents,
qualifications and responsibilities at companies with similar financial, operating and industrial characteristics.
The Corporation expects to undergo significant growth and is committed to retaining its key executives for the
next several critical years, but at the same time ensuring that executive compensation is tied to specific
corporate goals and objectives. The Corporation's executive compensation program has been designed to
reward executives for reinforcing the Corporation's business objectives and values, for achieving the
Corporation's performance objectives and for their individual performances.
Elements of Compensation
The Company seeks to achieve the compensation objectives described earlier through different elements of
compensation, including salary and both short-term and long-term incentive plans, with the incentives having
both equity and non-equity components. The Company believes that these various elements are important to
effectively achieve the objectives of its executive compensation philosophy.
The elements of the Named Executive Officers' compensation are:
(a)
base salaries;
(b)
performance bonuses; and
(b)
equity incentive grants.
There is no regulatory oversight of the Company's compensation process for the Named Executive Officers.
Base Salary
The Company pays its executive officers a base salary to compensate them for services rendered during a fiscal
year. Base salaries are determined for each executive officer based on an evaluation of such officer's experience,
skills, knowledge, scope of responsibility and performance. Base salary levels are reviewed and considered
annually, and from time to time adjustments may be made to base salary levels based upon promotions or other
changes in job responsibility or merit-based increases based on assessments of individual performance.
The base salary review of any executive officer will take into consideration the current competitive market
conditions, experience, proven or expected performance, and the particular skills of the executive officer. Base
salary is not evaluated against a formal "peer group".
62
Performance Bonuses
In addition to a base salary, the Named Executive Officers are eligible to receive performance-based bonuses
meant to motivate the Named Executive Officers to achieve shorter-term goals. The pre-established, quantitative
target(s) used to determine performance bonuses will be set by the Board or a committee thereof each fiscal
year. Awards under the plan will be made by way of cash payments only, which payments will be made at the
end of the relevant fiscal year. Each Named Executive Officer will be measured against the financial targets within
his or her control and, while overall company performance is part of the plan, individual targets will represent
the highest percentage of the plan payout. The cash bonuses are primarily designed to align the financial
interests of the Corporation's executives with the interests of the Corporation's shareholders.
Equity-Based Compensation
The executive officers are eligible to receive option, restricted stock or other equity and equity-linked awards
under the Equity Incentive Plan. The Company intends for equity awards to be an integral part of its overall
compensation program as the Company believes that the long-term performance of the Company will be
enhanced through the use of equity-based awards that reward executive officers for increasing long-term
shareholder value. The Company also believes that such awards will promote an ownership perspective among
its executive officers and encourage executive retention. Equity based compensation awarded to executive
officers (including Named Executive Officers) will typically be subject to time-based vesting provisions. The
Company does not have any formal policy regarding when equity-based compensation is to be granted or the
size of any given grant. In determining the number of awards to be granted to executive officers, the
Compensation Committee takes into account the individual's position, scope of responsibility, ability to affect
profits and shareholder value and the value of the awards in relation to other elements of the individual
executive officer's total compensation, including base salary and cash bonuses. When considering equity or
equity-linked awards to an executive officer, consideration of the number of awards previously granted to the
executive may be taken into account, however, the extent to which such prior awards remain subject to resale
restrictions will generally not be a factor.
Broad-Based Benefits Programs
All full-time employees, including the Company's Named Executive Officers, may participate in the Company's
health and welfare benefit programs, including medical, dental and vision care coverage, disability insurance and
life insurance. The Company does not intend to provide perquisites or personal benefits to its Named Executive
Officers that are not otherwise available to other employees generally.
Pension Plan Benefits
The Company does not have a defined benefits pension plan, a defined contribution plan or a deferred
compensation plan.
Summary Compensation Table
As of December 31, 2021, the Corporation had two Named Executive Officers: Russel H. McMeekin and
Costantino Lanza.
The following table sets out the compensation paid or payable to the Named Executive Officers of the Company
for the fiscal year ended December 31, 2021:
63
NOTES:
(1) Inclusive of the total compensation, Mr. McMeekin received no compensation for his role as director of
the Company.
(2) Inclusive of the total compensation, Mr. Lanza received no compensation for his role as director of the
Company.
(3) Mr. Sicuro resigned effective as of May 31, 2021.
Employment, Consulting and Management Agreements
During the year ended December 31, 2021, the Company did not employ or retain any management companies
Name and
Principal
Position
Year
Salary
($)
Bonus
($)
Committee
or meeting
fees
($)
Value of
perquisites
($)
All other
compensation
($)
Total
compensation
($)
Russel H.
McMeekin(1)
Director,
President
and Chief
Executive
Officer
2021
$249,999.84
USD
Nil
Nil
Nil
$93,500 USD
$343,499.84
USD
Costantino
Lanza(2)
Director and
Chief Growth
Officer
2021
$249,999.84
USD
Nil
Nil
Nil
$42,358 USD
$292,357 USD
Chantal
Schutz
Chief
Financial
Officer
2021
$262,000
CAD
Nil
Nil
Nil
Nil
$262,000 CAD
Michael
Allman
Director
2021
Nil
Nil
$48,000USD
Nil
Nil
$48,000 USD
Elizabeth
MacLean
Director
2021
Nil
Nil
$48,000 USD
Nil
Nil
$48,000 USD
Ian Russell
Director
2021
Nil
Nil
$48,000 USD
Nil
Nil
$48,000 USD
Michael A.
Sicuro(4)
2021
Nil
Nil
$20,000 USD
Nil
Nil
$20,000 USD
64
to perform executive management services.
Compensation Securities
No compensation securities vested and no underlying Common Shares were issued pursuant to restricted stock
unit awards for any directors or Named Executive Officers in the financial year ended December 31, 2021. Ms.
Chantal Schutz was awarded 28,800 Options on October 21, 2021 with an exercise price of $6.69, expiring on
October 21, 2031. Ms. Schutz was also awarded 8,333 Options on July 31, 2021 with an exercise price of $7.65,
expiring on July 31, 2031.
Term of Office
The term of office for each director of the Company expires immediately before each annual meeting of the
shareholders of the Company.
Cease Trade Orders, Bankruptcies, Penalties or Sanctions
No director of the Company:
a) is, at the date of this AIF, or has been, within ten (10) years before the date of this AIF, a director, chief
executive officer or chief financial officer of any company, including any personal holding company of
such director, chief executive officer or chief financial officer that: (i) while that person was acting in
that capacity, was the subject of a cease trade or similar order, or an order that denied the other relevant
company access to any exemption under securities legislation, for a period of more than 30 consecutive
days; or (ii) was the subject of a cease trade or similar order or an order that denied the relevant
company access to any exemption under securities legislation for a period of more than 30 consecutive
days issued after the that person ceased to be a director or executive officer and which resulted from
an event that occurred while the person was acting in such capacity, other than with respect to the
following:
i)
On May 2, 2019, Mr. McMeekin and Mr. Sicuro, the Chief Executive Officer and Interim Chief
Financial Officer of the Company, respectively at the time, were subject to a management cease
trade order issued by the British Columbia Securities Commission as a result of the Company
having not filed its audited annual financial statements and related management’s discussion
and analysis for the financial year ended December 31, 2018. The management cease trade
order was revoked by the British Columbia Securities Commission on May 31, 2019.
b) is, at the date of this AIF, or has been, within 10 years before the date of this AIF, a director or executive
officer of any company (including any personal holding company of such director or executive officer)
that, while that person was acting in that capacity, or within a year of that person ceasing to act in that
capacity, became bankrupt, made a proposal under any legislation relating to bankruptcy or insolvency
or was subject to or instituted any proceedings, arrangement or compromise with creditors or had a
receiver, receiver manager or trustee appointed to hold its assets, other than with respect to the
following:
i)
Blue Earth Inc. was a micro-cap project development company operating in a capital-intensive
industry. As such, it relied on continuous support from investors to fund the company. When a
couple of key projects ran into permitting and construction delays, investors lost confidence in
the management team and the company was unable to procure the necessary equity funding to
65
remain in business. The assets transitioned to the major creditor through a court supervised
bankruptcy. Michael Allman was director of Blue Earth Inc. when it became insolvent; and
ii)
Endurance Windpower was in the business of manufacturing specialty wind turbines to generate
electricity. The business was heavily dependent on government subsidies for renewable energy.
When governments stopped subsidizing small wind, particularly in the United Kingdom (which
was Endurance Windpower’s largest market) product demand fell dramatically, and the
company was forced into receivership. Michael Allman was a director of Endurance Windpower
at the time it was forced into receivership.
c) has, within 10 years before the date of this AIF, become bankrupt, made a proposal under any legislation
relating to bankruptcy or insolvency, or become subject to or instituted any proceedings, arrangement
or compromise with creditors, or had a receiver, receiver manager or trustee appointed to hold the
assets of such person or their personal holding company.
No director of the Company has been subject to: (i) any penalties or sanctions imposed by a court relating to
securities legislation or by a securities regulatory authority or has entered into a settlement agreement with a
securities regulatory authority; or (ii) any other penalties or sanctions imposed by a court or regulatory body
that would likely be considered important to a reasonable securityholder in deciding whether to vote for a
proposed director.
Conflicts of Interest
Some of the directors and officers of the Company are also directors, officers and/or promoters of other
reporting and non-reporting issuers. Accordingly, conflicts of interest may arise which could influence these
persons in evaluating possible acquisitions or in generally acting on behalf of the Company, notwithstanding that
they are bound by the provisions of the Business Corporations Act (British Columbia), as amended, to act at all
times in good faith in the interest of the Company and to disclose such conflicts to the Company if and when
they arise. To the best of their knowledge, the management of the Company is not aware of the existence of
any conflicts of interest between any of the directors and officers of the Company as of the date of this AIF,
other than as disclosed herein.
AUDIT COMMITTEE INFORMATION
The members of the Audit Committee are Ms. MacLean, as Chairperson, Mr. Allman and Mr. Russell. Each of the
members of the Audit Committee are "independent" for the purposes of NI 52-110. All members of the Audit
Committee are "financially literate" for the purposes of NI 52-110.
All three members of the Audit Committee have been senior officers and/or directors of publicly traded
companies or have been business executives, in each case with the responsibility of performing financial
functions, for a number of years. In these positions, each such director has been responsible for receiving
financial information relating to the entities of which they were directors, officers or executives. They have, or
have developed, an understanding of financial statements generally and of how statements are used to assess
the financial position of a company and its operating results. Each member of the Audit Committee also has a
significant understanding of the business in which the Company is engaged and has an appreciation for the
relevant accounting principles used in the Company`s business.
Further, each member has the requisite education and experience that has provided the member with:
•
an understanding of the accounting principles used by the Company to prepare the Company's
financial statements;
66
•
the ability to assess the general application of the above-noted principles in connection with
estimates, accruals and reserves;
•
experience preparing, auditing, analyzing or evaluating financial statements that present a
breadth and level of complexity of accounting issues that are generally comparable to the
breadth and complexity of issues that can reasonably be expected to be raised by the Company's
financial statements, or experience actively supervising individuals engaged in such activities;
and
•
an understanding of internal controls and procedures for financial reporting.
The Audit Committee's primary responsibility is to assist the Board in discharging its oversight responsibilities
with respect to financial matters and compliance with laws and regulations. The Audit Committee's specific
responsibilities with respect to its oversight of financial matters include, among other things: to select, evaluate,
monitor the independence of, and recommend an auditor to the Board for appointment or reappointment, as
the case may be, by the Company`s shareholders and make recommendations with respect to the auditor's
compensation; to review and determine the auditor's fee and the terms of the auditor's engagement and inform
the Board thereof; where the Audit Committee may deem it appropriate, to recommend to the Board that the
auditor be terminated; to meet with senior management without the auditor present to discuss the performance
of the auditor; to pre-approve any audit services, and any non-audit services permitted under applicable law, to
be performed by the auditor; to review and approve the audit plan; to review with senior management and the
auditor the annual audited consolidated financial statements, together with the auditor's report thereon and
the interim financial statements, before recommending them to the Board, and review with senior management
and the auditor the relevant management's discussion and analysis relating thereto; to review other financial
reporting and disclosures, including earnings press releases and other press releases disclosing financial
information and all other financial statements of the Company that require approval by the Board before they
are released to the public; to oversee the integrity of the Company`s financial reporting processes and
disclosures, including its internal controls, disclosure controls and procedures and compliance with legal and
regulatory requirements, and to report regularly to the Board on such matters; to oversee the Company's risk
management function; to review with senior management the status of taxation matters; and to review and
oversee the Company`s investment strategies and policies.
The Audit Committee reviews and pre-approves all audit and non-audit services to be provided to the Company
by its external auditors on an annual basis. Before the appointment of the external auditor for any non-audit
service, the Audit Committee considers the compatibility of the service with the auditor's independence.
Audit Committee Charter
The responsibilities and duties of the Audit Committee are set out in the committee's charter, the text of which
is attached as Schedule "A" to this AIF.
Audit Committee Oversight
At no time has a recommendation of the Audit Committee to nominate or compensate an external auditor not
been adopted by the Board.
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Exemption
As at December 31, 2021, the Company was a "venture issuer" as defined in NI 52-110, and in this AIF, is relying
on the exemption in section 6.1 of NI 52-110 relating to Parts 3 (Composition of Audit Committee) and 5
(Reporting Obligations) of NI 52-110.
External Auditor Service Fees (By Category)
The following table summarizes the fees paid to the external auditors of the Company, in each of the last two
fiscal years.
Fiscal Year
Audit Fees
Audit-Related Fees
Tax Fees
All Other Fees
2020
$769,826
$nil
$321,050
$38,873
2021
$1,799,383
$6,420
$339,624
$102,720
Notes:
1.
"Audit Fees" include fees necessary to perform the annual audit of the Company’s financial statements.
2.
"Audit-Related Fees" include other services that are performed by the auditor such as consultations or internal control reviews.
3.
"Tax Fees" include fees for tax compliance, tax planning and tax advice. These services include preparing tax returns and corresponding with
government tax authorities.
4.
"All Other Fees" include all other non-audit services, such as French translation services related to prospectus filings and historical financial
statements and MD&As
MAJOR SHAREHOLDERS AND INTERESTS OF EXPERTS AND COUNSEL
Major Shareholders
The Company is a publicly traded corporation, incorporated in the province of British Columbia, the registered
shareholders of which include residents of the United States, residents of Canada and other foreign residents.
To the knowledge of the directors and executive officers of the Company, as at the date of this AIF, there are no
holders who own beneficially, directly or indirectly, 5% or more of the Shares of the Company.
As at the date of this AIF, there were: 10 holders of record of the Company’s Shares, who were residents of
Canada, owning 12,040,681 (74.55%) of the Company’s Shares; 1 holder of record of the Company’s Warrants
(MCLD.WS) who is a resident of Canada, owning 1,500,343 (95.24%) of the Company’s MCLD.WS Warrants; and
30 holders of record of the Company’s Warrants (MCLD.WT), who are residents of Canada, owning 1,664,575
(90.81%) of the Company’s MCLD.WT Warrants.
As at the date of this AIF, there were: 53 holders of record of the Company’s Shares who were U.S. residents,
owning 3,586,783 (22.21%) of the Company’s Shares; 2 holders of record of the Company’s Warrants (MCLD.WS)
who are residents of the United States, owning 75,000 (4.76%) of the Company’s MCLD.WS Warrants; and 78
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holders of record of the Company’s Warrants who were U.S. residents, owning 142,656 (7.78%) of the
Company’s MCLD.WT Warrants.
Furthermore, to the knowledge of the directors and executive officers of the Company, the Company is not
directly or indirectly owned or controlled by another corporation, by any foreign government, or by any other
natural or legal person severally or jointly.
All shareholders have the same voting rights with respect to the issued Shares. There are no arrangements
known to the Company the operation of which may at a subsequent date result in a change in control of the
Company.
Interests of Experts and Counsel
No experts or counselors employed on a contingent basis by the Company has a material, direct, or indirect
economic interest in the Company.
CODE OF BUSINESS CONDUCT AND ETHICS
The Company has adopted a Code of Business Conduct and Ethics that applies to all employees, directors, and
senior officers of the Company, including the CEO and CFO. Shareholders may request a copy of the Code of
Business Conduct and Ethics by written request directed to mCloud Technologies Corp. at 550-510 Burrard
Street, Vancouver, British Columbia, Canada, V6C 3A8. There have been no waivers or amendments to the Code
of Business Conduct and Ethics during the year ended December 31, 2021.
PROMOTERS
Russel McMeekin and Costantino Lanza may be considered promoters of the Company, as they have taken the
initiative in reorganizing and financing the business of the Company. Other than as disclosed herein, the shelf
prospectus dated November 18, 2021 (the "Shelf Prospectus"), the prospectus supplement dated November 26,
2021 (the "Prospectus Supplement"), and the management information circular dated November 30, 2021,
distributed in connection with the annual and special meeting of the shareholders of the Company held on
December 30, 2021 (the "2020 Circular"), each of which can be found on the Company’s SEDAR profile at
www.sedar.com, there is nothing of value, including money, property, contracts, options or rights of any kind,
received or to be received by Mr. McMeekin or Mr. Lanza, directly or indirectly, from the Company or any
subsidiary thereof nor any assets, services or other consideration received or to be received by the Company or
any subsidiary thereof in return. Except as disclosed in this AIF, the Prospectus Supplement, the Shelf Prospectus,
or the 2020 Circular, no asset has been acquired within the Company's two most recently completed financial
years or during the Company's current financial year, or is to be acquired by the Company or any subsidiary,
from Mr. McMeekin or Mr. Lanza for valuable consideration.
Other than as disclosed in this AIF, neither Mr. McMeekin nor Mr. Lanza is, as at the date hereof, and was not
within 10 years before the date hereof, a director, chief executive officer, or chief financial officer of any person
or issuer that: (i) was subject to any cease trade order, order similar to a cease trade order or an order that
denied the relevant person or issuer access to any exemption under securities legislation, and was in effect for
a period of more than 30 consecutive days, that was issued while they were acting in the capacity as director,
chief executive officer or chief financial officer; or (ii) was subject to any cease trade order, order similar to a
cease trade order or an order that denied the relevant person or issuer access to any exemption under securities
legislation, and was in effect for a period of more than 30 consecutive days, that was issued after they ceased
to be a director, chief executive officer or chief financial officer and which resulted from an event that occurred
while they were acting in the capacity as director, chief executive officer or chief financial officer.
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Neither Mr. McMeekin nor Mr. Lanza is, as at the date hereof, nor has been within the 10 years before the date
hereof, a director or executive officer of any person or company that, while they were acting in that capacity, or
within a year of him ceasing to act in that capacity, became bankrupt, made a proposal under any legislation
relating to bankruptcy or insolvency or was subject to or instituted any proceedings, arrangement or
compromise with creditors or had a receiver, receiver manager or trustee appointed to hold its assets. In
addition, neither Mr. McMeekin nor Mr. Lanza has, within the 10 years before the date hereof, become
bankrupt, made a proposal under any legislation relating to bankruptcy or insolvency, or become subject to or
instituted any proceedings, arrangement or compromise with creditors, or had a receiver, receiver manager or
trustee appointed to hold his assets.
Neither Mr. McMeekin nor Mr. Lanza has been subject to any penalties or sanctions imposed by a court relating
to provincial and territorial securities legislation or by a provincial and territorial securities regulatory authority,
and neither such individual has entered into a settlement agreement with a provincial and territorial securities
regulatory authority. In addition, neither Mr. McMeekin nor Mr. Lanza is subject to any other penalties or
sanctions imposed by a court or regulatory body that would be likely to be considered important to a reasonable
investor in making an investment decision. As of the date of this AIF, Mr. McMeekin beneficially owns, controls
or directs, 229,538 Shares (1.42% of the issued and outstanding Shares), 25,000 restricted stock units (10.91%
of the total amount of restricted stock units issued by the Company), and 25,000 incentive stock options (2.75%
of the total amount of incentive stock options issued by the Company). As of the date of this AIF, Mr. Lanza
beneficially owns, controls or directs, 182,845 Shares, (1.13% of the issued and outstanding Shares), 12,500
restricted stock units (5.46% of the total amount of restricted stock units issued by the Company), and 12,500
incentive stock options (1.37% of the total amount of incentive stock options issued by the Company).
LEGAL PROCEEDINGS AND REGULATORY ACTIONS
The Company is not aware of: (a) any legal proceedings to which it is a party, or by which any of its property is
subject of, which would be material to it and are not aware of any such proceedings being contemplated; (b)
any penalties or sanctions imposed by a court relating to securities legislation, or other penalties or sanctions
imposed by a court or regulatory body against it that would likely be considered important to a reasonable
investor making an investment decision; or (c) any settlement agreements that we have entered into before a
court relating to securities legislation or with a securities regulatory authority.
NO DEFAULT IN PAYMENT
The Company confirms that there has been no default, material or otherwise, in the payment of principal,
interest, or a sinking or purchase fund installment.
INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS
To the knowledge of management of the Company, there are no material interests, direct or indirect, by way of
beneficial ownership of securities or otherwise, of any informed persons of the Company, directors of the
Company, executive officers of the Company, proposed directors or executive officers of the Company, any
shareholder who beneficially owns more than ten percent (10%) of the Shares of the Company, or any associate
or affiliate of these persons in any transaction since the commencement of the Company’s last completed
financial year or in any proposed transaction, which has materially affected or would materially affect the
Company other than as disclosed herein or in the financial statements of the Company for the financial year
ended December 31, 2021. Reference should be made to the notes to the financial statements for a more
detailed description of any material transaction.
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TRANSFER AGENT AND REGISTRAR
The transfer agent and registrar of the Company is TSX Trust Company, located at its principal offices in
Vancouver, British Columbia.
MATERIAL CONTRACTS
During the course of the two years prior to the date of the AIF, the Company has entered into the following
material contracts, other than contracts entered into in the ordinary course of business:
a) Credit Agreement as described under the heading "General Developments of the Business";
b) ATB Credit Facility as described under the heading “General Developments of the Business”;
c) Autopro Amalgamation Agreement as described under the heading "General Developments of the
Business"; and
d) Agnity Amending Agreement as described under the heading "General Developments of the Business".
INTERESTS OF EXPERT
The financial statements of the Company for the fiscal year ended December 31, 2021 have been audited by the
Company's auditor, KPMG LLP, located at 205 5 Ave SW, Suite 3100, Calgary, AB T2P 4B9. KPMG LLP have
confirmed with respect to the Company that they are independent within the meaning of the relevant rules and
related interpretations prescribed by the relevant professional bodies in Canada and any applicable legislation
or regulations, and also that they are independent accountants with respect to the Company under all relevant
US professional and regulatory standards.
ADDITIONAL INFORMATION
Additional information concerning the Company, including directors’ and officers’ remuneration and
indebtedness, principal holders of the Company’s securities and securities authorized for issuance under the
Company’s Equity Incentive Plan, is contained in the information circular of the Company dated November 30,
2021 prepared in connection with the annual and special meeting of the shareholders of the Company held on
December 30, 2021.
Additional financial information concerning the Company, including the Company’s financial statements, the
notes thereto, the auditor’s report thereon and related management’s discussion and analysis for the year
ended December 31, 2021, can be found on the Company’s profile on SEDAR at ww.sedar.com. The SEC
maintains an Internet site that contains reports and other information that we file electronically with the SEC at
www.sec.gov.
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SCHEDULE "A"
MCLOUD TECHNOLOGIES CORP.
(the "Corporation")
CHARTER OF THE AUDIT COMMITTEE
1.
Objectives
The Audit Committee (the "Committee") is appointed by the board of directors (the "Board") of mCloud
Technologies Corp. (the "Corporation") to assist the Board in fulfilling its oversight responsibilities with respect
to financial reporting issues and issues relating to the appointment and review of the auditor for the Corporation.
The Committee acknowledges the corporate governance guidelines issued by the Canadian Securities
Administrators in National Instrument 58-101 Disclosure of Corporate Governance Practices ("NI 58-101") and
National Policy 58-201 Corporate Governance Guidelines ("NP 58-201"), and other regulatory provisions as they
pertain to financial reporting and accounting matters. The objective of the Committee is to review, monitor and
promote appropriate accounting practices of the Corporation.
The Audit Committee (the "Committee") is responsible for assisting the board of directors of the Corporation
(the "Board") in general oversight and monitoring of:
(i)
the integrity of the Corporation's consolidated financial statements;
(ii)
the Corporation's compliance with applicable legal and regulatory requirements related to
financial reporting;
(iii)
the qualifications, independence and performance of the Corporation's auditor;
(iv)
the design and implementation of accounting systems, internal controls and disclosure controls,
including the Corporation's written disclosure policy, if any;
(v)
the review and identification of the principal risks facing the Corporation and development of
appropriate procedures to monitor and mitigate such risks; and
(vi)
any additional matters delegated to the Committee by the Board.
The Committee's oversight role regarding compliance systems shall not include responsibility for the
Corporation's actual compliance with applicable laws and regulations.
The Committee will continuously review and modify this Charter with regards to, and to reflect changes in, the
business environment, industry standards on matters of financial reporting and accounting, additional standards
which the Committee believes may be applicable to the Corporation's business, the location of the Corporation's
business and its shareholders and the application of laws and policies.
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2.
Composition
The Committee will be comprised of not less than three directors, selected by the Board on the recommendation
of the Corporate Governance and Nominating Committee. All members of the Committee will be "independent"
and each member of the Committee will be "financially literate" within the meaning of applicable securities laws
including, without limitation, Multilateral Instrument 52-110 - Audit Committees ("MI 52-110"), NASDAQ Rule
5605(a)(2) and SEC Rule 10A-3(b)(1).
The members of the Committee shall be appointed or re-appointed by the Board on an annual basis and shall
continue as members of the Committee until their successors are appointed or until they cease to be directors
of the Corporation. Any member may be removed and replaced at any time by the Board and will automatically
cease to be a member as soon as the member ceases to meet the qualifications set out above. The Board will fill
vacancies on the Committee by appointment from among qualified members of the Board. If a vacancy exists on
the Committee, the remaining members will exercise all its powers so long as a quorum remains in office.
Each year, the Board will appoint one member who is qualified for such purpose to be Chairman of the
Committee. If, in any year, the Board does not appoint a Chairman of the Committee, the incumbent Chairman
of the Committee will continue in office until a successor is appointed.
3.
Meetings and Minutes
(a)
Scheduling
The Committee will meet as often as it determines is necessary to fulfill its responsibilities, which in any event
will be not less than quarterly. A meeting of the Committee may be called by the auditor, the Chairman of the
Committee, the Chairman, the Chief Executive Officer, the Chief Financial Officer or any Committee member.
Meetings will be held at a location in Canada determined by the Chairman of the Committee and notice shall be
given in accordance with the provisions of the Corporation's bylaws.
(b)
Notice to Auditor
The auditor is entitled to receive notice of every meeting of the Committee and, at the expense of the
Corporation, to attend and be heard thereat and, if so requested by a member of the Committee, shall attend
any meeting of the Committee held during the term of office of the auditor.
(c)
Agenda
The Chairman of the Committee will establish the agenda for each meeting. Any member may propose the
inclusion of items on the agenda, request the presence of or a report by any member of senior management, or
at any meeting raise subjects that are not on the agenda for the meeting.
(d)
Distribution of Information
The Chairman of the Committee will distribute, or cause the officers of the Corporation to distribute, an agenda
and meeting materials in advance of each meeting to allow members sufficient time to review and consider the
matters to be discussed.
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(e)
Attendance and Participation
Each member is expected to attend all meetings. A member who is unable to attend a meeting in person may
participate by telephone or teleconference.
A portion of each meeting will be held without management (including management directors) being present.
(f)
Quorum
Two members will constitute a quorum for any meeting of the Committee.
(g)
Voting and Approval
At meetings of the Committee, each member will be entitled to one vote and questions will be decided by a
majority of votes. In case of an equality of votes, the Chairman of the Committee will not have a second or casting
vote in addition to his or her original vote.
(h)
Procedures
Procedures for Committee meetings will be determined by the Chairman of the Committee or a resolution of the
Committee or the Board.
(i)
Transaction of Business
The powers of the Committee may be exercised at a meeting where a quorum is present in person or by
telephone or other electronic means, or by resolution in writing signed by all members entitled to vote on that
resolution at a meeting of the Committee.
(j)
Absence of Chairman of the Committee
In the absence of the Chairman of the Committee at a meeting of the Committee, the members in attendance
must select one of them to act as chairman of that meeting.
(k)
Secretary
The Committee may appoint one of its members or any other person to act as secretary.
(l)
Minutes of Meetings
A person designated by the Chairman of the Committee at each meeting will keep minutes of the proceedings
of the Committee and the Chairman will cause an officer of the Corporation to circulate copies of the minutes to
each member on a timely basis.
4.
Scope, Duties and Responsibilities
The Committee is responsible for performing the duties set out below as well as any other duties at any time
required by law to be performed by the Committee or otherwise delegated to the Committee by the Board:
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(a)
Appointment and Review of the Auditor
The auditor is ultimately accountable to the Committee and reports directly to the Committee. Accordingly, the
Committee will evaluate and be responsible for the Corporation's relationship with the auditor. Specifically, the
Committee will:
(i)
select, evaluate, and recommend an auditor to the Board for appointment or reappointment, as
the case may be, by the Corporation's shareholders and make recommendations with respect to
the auditor's compensation;
(ii)
review and approve the auditor's engagement letter;
(iii)
resolve any disagreements between senior management and the auditor regarding financial
reporting;
(iv)
at least annually, obtain and review a report by the auditor describing:
(A)
the auditor's internal quality-control procedures, including the safeguarding of
confidential information;
(B)
any material issues raised by such procedures, or the review of the auditor by an
independent oversight body, such as the Canadian Public Accountability Board, respecting
independent audits carried out by the auditor, and the steps taken to deal with any issues raised
in any such review;
(v)
meet with senior management not less than quarterly without the auditor present for the
purpose of discussing, among other things, the performance of the auditor and any issues that may have
arisen during the quarter; and
(vi)
where appropriate, recommend to the Board that the auditor be terminated.
(b)
Confirmation of the Auditor's Independence
At least annually, and in any event before the auditor issues its report on the annual financial statements, the
Committee will:
(i)
review a formal written statement from the auditor describing all its relationships with the
Corporation;
(ii)
discuss with the auditor any relationships or services that may affect its objectivity and
independence (including considering whether the auditor's provision of any permitted non-audit
services is compatible with maintaining its independence);
(iii)
obtain written confirmation from the auditor that it is objective within the meaning of the Rules
of Professional Conduct/Code of Ethics adopted by the provincial institute or order of Chartered
Accountants to which it belongs and is an independent public accountant within the meaning of the
Independence Standards of the Canadian Institute of Chartered Accountants; and
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(iv)
confirm that the auditor has complied with applicable rules, if any, with respect to the rotation
of certain members of the audit engagement team.
(c)
Pre-Approval of Non-Audit Services
The approval of the appointment of the auditor for any non-audit service to be provided to the Corporation must
be obtained from the Committee in advance; provided that it will not approve any service that is prohibited
under the rules of the Canadian Public Accountability Board or the Independence Standards of the Canadian
Institute of Chartered Accountants. Before the appointment of the auditor for any non-audit service, the
Committee will consider the compatibility of the service with the auditor's independence. The Committee may
pre-approve the appointment of the auditor for any non-audit services by adopting specific policies and
procedures, from time to time, for the engagement of the auditor for non-audit services.
(d)
Communications with the Auditor
The Committee has the authority to communicate directly with the auditor and will meet privately with the
auditor periodically to discuss any items of concern to the Committee or the auditor.
(e)
Review of the Audit Plan
The Committee will discuss with the auditor the nature of an audit and the responsibility assumed by the auditor
when conducting an audit under generally accepted auditing standards. The Committee will review a summary
of the auditor's audit plan for each audit and approve the audit plan with such amendments as it may agree with
the auditor.
(f)
Review of Audit Fees
The Committee will review and determine the auditor's fee and the terms of the auditor's engagement and
inform the Board thereof. In determining the auditor's fee, the Committee will consider, among other things, the
number and nature of reports to be issued by the auditor, the quality of the internal controls of the Corporation,
the size, complexity and financial condition of the Corporation and its subsidiaries and the extent of support to
be provided to the auditor by the Corporation.
(g)
Review of Consolidated Financial Statements
The Committee will review and discuss with senior management and the auditor the annual audited consolidated
financial statements, together with the auditor's report thereon and the interim financial statements, before
recommending them for approval by the Board. The Committee will also review and discuss with senior
management and the auditor management's discussion and analysis relating to the annual audited financial
statements and interim financial statements, where applicable. The Committee may also, if it so elects, engage
the auditor to review the interim financial statements prior to the Committee's review of such financial
statements.
(h)
Review of Other Financial Information
The Committee will review:
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(i)
all earnings press releases and other press releases disclosing financial information, as well as all
financial information and written earnings guidance provided to analysts and rating agencies;
(ii)
all other financial statements of the Corporation that require approval by the Board before they
are released to the public, including, without limitation, financial statements for use in prospectuses or
other offering or public disclosure documents and financial statements required by regulatory
authorities; and
(iii)
disclosures made to the Committee by the Chief Executive Officer and Chief Financial Officer
during their certification process for applicable securities law filings by the Corporation (where
applicable) about any significant deficiencies and material weaknesses in the design or operation of the
Corporation's internal controls over financial reporting which are reasonably likely to adversely affect
the Corporation's ability to record, process, summarize and report financial information, and any fraud
involving senior management or other employees who have a significant role in the Corporation's
internal control over financial reporting.
(i)
Oversight of Internal Controls and Disclosure Controls
The Committee will review periodically with senior management of the Corporation the adequacy of the internal
controls and procedures that have been adopted by the Corporation and its subsidiaries to safeguard assets from
loss and unauthorized use and to verify the accuracy of the financial records. The Committee will review any
special audit steps adopted in light of material control deficiencies or identified weaknesses.
The Committee will review with senior management of the Corporation the controls and procedures that have
been adopted by the Corporation to confirm that material information about the Corporation and its subsidiaries
that is required to be disclosed under applicable law or stock exchange rules is disclosed.
(j)
Legal Compliance
The Committee will review any legal matters that could have a significant effect on the Corporation's financial
statements.
(k)
Risk Management
The Committee will oversee the Corporation's risk management function and, on a quarterly basis, will review a
report from senior management describing the major financial, legal, operational and reputational risk exposures
of the Corporation and the steps senior management has taken to monitor and control such exposures.
(l)
Taxation Matters
The Committee will review with senior management the status of taxation matters of the Corporation.
(m)
Employees of the Auditor
The Committee will review and approve policies for the hiring by the Corporation of any partners and employees
and former partners and former employees of the present or former auditor.
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(n)
Evaluation of Financial and Accounting Personnel
The Committee will have direct responsibility to:
(i)
develop a position description for the Chief Financial Officer, setting out the Chief Financial
Officer's authority and responsibilities, and present it to the Corporate Governance and Nominating
Committee and Board for approval;
(ii)
review and approve the goals and objectives that are relevant to the Chief Financial Officer's
compensation and present the same to the Corporate Governance and Nominating Committee and
Board for approval;
(iii)
evaluate the Chief Financial Officer's performance in meeting his or her goals and objectives;
(iv)
review and assess the performance of the Corporation's financial and accounting personnel; and
(v)
recommend to the Compensation Committee and Board remedial action where necessary.
(o)
Signing Authority and Approval of Expenses
The Committee will determine the signing authority of officers and directors in connection with the expenditure
and release of funds. The Committee will also review the Chief Executive Officer's and Chief Financial Officer's
expense statements. Director expense statements will be reviewed by the Chief Executive Officer. Where the
Chief Executive Officer thinks it advisable, he or she may request that the Committee review director expense
statements.
5.
Complaints Procedure
The Committee will administer the Corporation's Whistleblower Policy for the receipt, retention and follow-up
of complaints received by the Corporation regarding accounting, internal controls, disclosure controls or auditing
matters and the confidential, anonymous submission of concerns by employees of the Corporation regarding
such matters.
6.
Reporting
The Committee will regularly report to the Board on:
(i)
the auditor's independence, engagement, and fees;
(ii)
the performance of the auditor and the Committee's recommendations regarding its
reappointment or termination;
(iii)
the adequacy of the Corporation's internal controls and disclosure controls;
(iv)
the Corporation's risk management procedures;
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(v)
its recommendations regarding the annual and interim financial statements of the Corporation,
including any issues with respect to the quality or integrity of the financial statements;
(vi)
its review of any applicable annual and interim management's discussion and analysis;
(vii)
any complaints made under, and the effectiveness of, the Corporation's Whistleblower Policy;
(viii)
the Corporation's compliance with applicable legal and regulatory requirements related to
financial reporting; and
(ix)
all other significant matters it has addressed or reviewed and with respect to such other
matters that are within its responsibilities, together with any associated recommendations.
7.
Assessment
At least annually, the Corporate Governance and Nominating Committee will review the effectiveness of the
Committee in fulfilling its responsibilities and duties as set out in this Charter and in a manner consistent with
the mandate adopted by the Board.
8.
Review and Disclosure
The Committee will review this Charter at least annually and submit it to the Corporate Governance and
Nominating Committee together with any proposed amendments. The Corporate Governance and Nominating
Committee will review the Charter and submit it to the Board for approval with such further proposed
amendments as it deems necessary and appropriate.
9.
Access to Outside Advisors and Records
The Committee may retain independent counsel and any outside advisor at any time and has the authority to
determine any such advisors' fees and other retention terms. The Committee, and any outside advisors retained
by it, will have access to all records and information, relating to the Corporation and all their respective officers,
employees and agents which it deems relevant to the performance of its duties.