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FY2015 Annual Report · mdf Commerce
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2015

Focus on Long Term 
Value Creation

AnnualReportE-SOURCING

SUPPLY CHAIN







CONSUMERS

MARKET PLACES

B 2 B

CPU

PROVIDE  INNOVATIVE  AND EFFICIENT E-COMMERCE SOLUTIONSOUR MISSION

Our  mission  is  to  provide  to  our  customers  innovative  and  efficient 
technological solutions.  In doing so, we seek to create value for our customers, 
our employees and our shareholders.

WHO WE ARE

In  business  since  1996,  Mediagrif  is  a  Canadian  leader  in  information 
technology,  owner  of  several  recognized  web  and  mobile  platforms 
including Jobboom, LesPAC, Réseau Contact, MERX, InterTrade, Carrus and 
BidNet. 

Our e-commerce solutions are used by millions of consumers and businesses 
in  North  America  and  around  the  world.    Our  qualified  and  experienced 
team of 400 employees is spread across our offices in Canada, the United 
States and China.

Our  shares  are  traded  in  the  Toronto  Stock  Exchange  under  the  symbol 
“MDF.” To learn more about us, visit our website at www.mediagrif.com.

 
 
MEDIAGRIF

ANNUAL REPORT 2015

MESSAGE TO SHAREHOLDERS

OUR BUSINESS STRATEGY FOR FISCAL YEAR 2016

Dear Shareholders,

The  results  of  fiscal  year  2015  show  that  our  actions 
to  create  long-term  value  for  our  customers,  our 
employees and our shareholders are bearing fruit. The 
figures speak for themselves: our revenues continued 
to grow in 2015, reaching $70.2 million, an increase of 
7% compared to 2014, while our operating profit grew 
to $20.9 million, up 22%.

OUR OUTSTANDING EFFORTS DURING FY 2015

to 

On the technology front, we invested in our research 
and  development  capabilities 
improve  our 
service  offering.  Among  others,  we  hired  a  mobile 
development  team  to  enhance  the  accessibility  of 
our  platforms,  in  response  to  rapid  changes  in  user 
demand. We also continued to invest in our hosting 
infrastructure to increase its capacity and optimize its 
performance.

On  the  operational  side,  we  doubled  the  size  of  our 
team  specializing  in  search  engine  optimization 
to  maximize  the  positioning  of  our  platforms.  Also, 
the  marketing  of  our  e-sourcing  solution  by  MERX 
in  Canada  has  been  very  successful.  The  addition  of 
management modules for supplier qualifications and 
performance are contributing to the adoption of our 
solution by both new and longstanding customers.

During  2015,  we  evaluated  several  acquisition 
opportunities,  without  concluding  any  transactions. 
Our  disciplined  acquisition  strategy  forces  us  to 
decline  opportunities  that  do  not  meet  our  criteria. 
We will continue to do that until the right opportunity 
presents  itself.  We  chose  to  allocate  capital  to  repay 
debt and accelerate our share repurchase plan.

Several  projects  await  the  attention  of  our  teams 
in  2016.  We  will  deploy  every  effort  to  increase  the 
commercial presence of our e-sourcing platform and 
our  electronic  data  interchange  platform  in  both 
Canadian and American markets.

We  will  also  continue  to  promote  our  LesPAC, 
Jobboom  and  Réseau  Contact  platforms  to  boost 
traffic and capture the interest of a greater number of 
Quebec  consumers.  In  parallel,  we  will  continue  our 
efforts to increase the performance of other platforms 
in our portfolio.

We are confident that our favorable financial position 
will  allow  Mediagrif  to  seize  interesting  acquisition 
opportunities. We will continue on this path without 
losing  sight  of  our  acquisition  criteria  which  consist 
in finding profitable North American companies, with 
robust  business  models,  which  are  likely  to  create 
synergies with our operations.

We  wish  to  reiterate  to  Mediagrif  shareholders  our 
commitment to propel the company to new heights 
and focus on long-term value creation.

CLAUDE ROY
President and Chief Executive Officer

2

MESSSAGE TO SHAREHOLDERS

REVENUES
(IN MILLIONS OF CAN $)

60,7

65,4

70,2

53,8

47,1

OPERATING PROFIT
(IN MILLIONS OF CAN $)

20,9

19,9

17,1

12,3

13,2

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

PROFIT FOR THE PERIOD
(IN MILLIONS OF CAN $)

EARNINGS PER SHARE
(IN CAN $)

15,6

14,0

12,7

0,69

0,58

9,5

8,0

0,97

1,00

0,80

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

EBITDA
(IN MILLIONS OF CAN $)

25,2

24,3

27,5

17,4

15,1

ADJUSTED EBITDA MARGIN
(%)

41,5

37,2

39,2

32,1

32,3

2011

2012

2013

2014

2015

2011

2012

2013

2014

2015

3

MANAGEMENT’S DISCUSSION AND ANALYSIS  

FOR THE FISCAL YEAR ENDED MARCH 31, 2015 

The  following  Management’s  Discussion  and  Analysis  (“MD&A”),  which  has  been  prepared  as  at 
June 9, 2015,  of  the  financial  position  and  operating  results  of  Mediagrif  Interactive  Technologies  Inc. 
(“Mediagrif”  or  the  “Company”)  should  be  read  in  conjunction  with  the  audited  consolidated  financial 
statements  and  accompanying  notes  thereto  for  the  year  ended  March 31,  2015.  This  discussion  and 
analysis  compares  performance  for  the  fiscal  years  ended  March 31, 2015  and  2014  and  for  the  quarters 
then ended. The Company prepares its consolidated financial statements in accordance with International 
Financial  Reporting  Standards  (“IFRS”).  Unless  indicated  otherwise,  all  dollar  amounts  are  expressed  in 
Canadian dollars. This MD&A was approved by the Board of Directors of Mediagrif. 

In  addition  to  providing  profit  measures  in  accordance  with  IFRS,  the  Company’s  statement  of  income 
shows  operating  profit  and  earnings  before  interest,  taxes,  depreciation,  amortization,  foreign  exchange 
gain  (loss)  and  other  revenues  (expenses)  (“Adjusted  EBITDA”)  as  supplementary  earnings  measures. 
Operating  profit  and  adjusted  EBITDA  are  not  intended  to  be  measures  that  should  be  regarded  as  an 
alternative  to  other  financial  operating  performance  measures  prepared  in  accordance  with  IFRS.  Those 
measures do not have a standardized meaning prescribed by IFRS and may not be comparable to similar 
measures  presented  by  other  companies.  Operating  profit  and  adjusted  EBITDA  are  provided  to  assist 
investors in determining the Company’s ability to generate profitability from its operations and to evaluate 
its financial performance.  

COMPANY PROFILE  

Mediagrif (TSX: MDF) is a Canadian leader in information technology, owner of several recognized web and 
mobile  platforms  including  Jobboom,  LesPAC,  Réseau  Contact,  MERX,  InterTrade,  Carrus,  and  BidNet. 
Mediagrif’s e-commerce solutions are used by millions of consumers and businesses in North America and 
around the world. The Company has offices in Canada, the United States and China.  

MISSION STATEMENT 

Our mission is to provide to our customers innovative and efficient technological solutions. In doing so, we 
seek to create value for our customers, our employees and our shareholders. 

FINANCIAL HIGHLIGHTS – FISCAL YEAR ENDED MARCH 31, 2015 

•  Revenues  increased  7%  to  reach  $70.2 million  for  fiscal  year  2015,  compared  to  $65.4 million  for 

fiscal year 2014. 

•  Adjusted  EBITDA1  of  $27.5  million  or  39%  of  revenues  for  fiscal  year  2015,  compared  to 

$24.3 million (including acquisition costs of $0.3 million) for fiscal year 2014. 

•  Profit  of $15.6 million ($1.00 per share), compared to  $12.7 million ($0.80 per share) for fiscal year 

2014. 

•  Repurchase,  under  the  normal  course  issuer  bid  in  place,  of  275,100  shares  during  the  year  for  a 

consideration of $5.0 million. 

1 See reconciliation of adjusted EBITDA and profit. 

4 

 
 
  
                                                            
CONSOLIDATED STATEMENTS OF INCOME AND SELECTED FINANCIAL INFORMATION 

In thousands of Canadian dollars, except per share 
amounts. (unaudited) - IFRS 

REVENUES 

GROSS MARGIN 

OPERATING EXPENSES 

General and administrative 

Selling and marketing 

Technology 

2015 
$ 

Years ended March 31 
2014 
$ 

 2013 (1) 
$ 

2012 
$ 

2011 
$ 

70,247 

65,376 

60,711 

53,824 

47,076 

56,275 

51,520 

48,450 

42,972 

36,820 

8,475 

14,637 

12,303 

8,571 

14,110 

11,748 

7,896 

10,377 

10,313 

10,398 

9,567 

9,778 

8,158 

8,656 

7,661 

TOTAL OPERATING EXPENSES 

35,415 

34,429 

28,586 

29,743 

24,475 

OPERATING PROFIT 

Other revenues (expenses), net amount 

(Financial expenses) interest income, net 

amount 

Share of profit in a joint venture 

Income tax expense 

PROFIT FOR THE YEAR 
ADJUSTED EBITDA (see reconciliation of 

adjusted EBITDA and profit) 

CASH FLOWS GENERATED BY OPERATING 

ACTIVITIES 

EARNINGS PER SHARE – BASIC AND 

DILUTED 

Declared dividends per share 

Weighted-average number of shares 

outstanding (in thousands): 

Basic 

Diluted 

Stock options outstanding (in thousands) 

TOTAL ASSETS 

LONG-TERM DEBT (including current portion) 

20,860 
1,174 

(1,075) 

217 

(5,543) 

15,633 

17,091 
879 

19,864 
(19) 

13,229 
640 

12,345 
(651) 

(1,194) 

162 

(4,227) 

12,711 

(911) 

215 

(5,176) 

13,973 

(480) 

- 

(3,884) 

9,505 

253 

- 

(3,952) 

7,995 

27,509 

24,331 

25,165 

17,365 

15,112 

24,082 

22,236 

18,018 

12,285 

10,277 

1.00 

0.40 

0.80 

0.40 

0.97 

0.37 

0.69 

0.32 

0.58 

0.35 

15,711 

15,711 

- 

15,833 

15,833 

- 

14,421 

14,448 

- 

13,705 

13,755 

105 

13,784 

13,804 

158 

191,155 

26,100 

196,165 

36,920 

132,731 

129,357 

85,455 

57 

38,483 

287 

(1)  Certain figures for fiscal year 2013 have been restated following the adoption of IFRS 11 “Joint arrangements”. 

The financial information for the fiscal years ended March 31, 2012 and 2011 have not been restated. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
RECONCILIATION OF ADJUSTED EBITDA AND PROFIT  

Years ended March 31 

In thousands of Canadian dollars (unaudited) 

PROFIT FOR THE YEAR 
Income tax expense  

Depreciation  of  property,  plant  and  equipment  and  amortization  of 

intangible assets 

Amortization of acquired intangible assets  

Amortization of deferred financing costs  

Amortization of deferred lease inducement 

Foreign exchange gain 

Interest on long-term debt and interest income, net amount 

Other expenses 

ADJUSTED EBITDA 

2015 

$ 

15,633 
5,543 

1,586 

4,971 

120 

(125) 

(1,174) 

955 

- 

2014 

$ 

12,711 
4,227 

1,154 

6,048 

190 

(124) 

(881) 

1,004 

2 

27,509 

24,331 

Adjusted EBITDA represents earnings before interest,  taxes, depreciation, amortization, foreign exchange 
gain  (loss)  and  other  revenues  (expenses)  as  historically  calculated  by  the  Company.  The  Company 
modified the terminology used to comply with regulatory requirements. 

PROFIT ANALYSIS 

The  profit  analysis  takes  into  consideration  the  impact  of  the  acquisitions  of  Jobboom  and  Réseau 
Contact, respectively completed on June 1, 2013, and November 29, 2013. 

FISCAL  YEAR  ENDED  MARCH 31, 2015  “FISCAL  YEAR  2015”  COMPARED  TO  FISCAL  YEAR  ENDED 
MARCH 31, 2014 “FISCAL YEAR 2014” 

Revenues 

For  fiscal  year  2015,  revenues  totaled  $70.2  million,  an  increase  of  7%  or  $4.9 million  compared  to  fiscal 
year 2014. This revenue increase is mainly explained as follows:  

•  Addition of revenues from Réseau Contact and Jobboom for an additional period of eight and two 

months respectively, for a total amount of $4.2 million.  

• 

Increase in revenues from MERX, InterTrade and Carrus for an amount of $0.8 million. 

•  Decrease  in  revenues  from  The  Broker  Forum,  Market  Velocity  and  Power  Source  On-Line  for  a 

total amount of $1.3 million. 

•  Decrease in revenues from software development for an amount of $0.1 million. 

• 

Increase of $1.3 million in revenues attributable to changes in the Canadian dollar against the U.S. 
dollar, combined with hedges in place. 

During fiscal year 2015, revenues earned in Canadian dollars represented 66% of total revenues, compared 
to  63%  for  fiscal  year  2013.  The  increase  in  revenues  earned  in  Canadian  dollars  compared  to  revenues 
earned in U.S. dollars is mainly due to the addition of Jobboom and Réseau Contact (whose revenues are 
primarily  in  Canadian  dollars),  combined  with  lower  revenues  in  certain  business  networks  whose 
revenues are primarily in U.S. dollars.  

6 

 
 
 
 
 
Costs of revenues 

Cost of revenues totaled $14.0 million during fiscal year 2015 compared to $13.9 million during fiscal year 
2014.  This  increase  is  primarily  due  to  higher  labor  costs  of  $0.2  million,  higher  commissions  paid  of 
$0.3 million in connection with higher advertising revenues and to an increase in amortization expense of 
$0.2 million. 

These increases were partially offset by a reduction in professional fees of $0.2 million primarily related to 
the  integration  of  Jobboom’s  operations  during  fiscal  2014,  by  a  decrease  in  document  printing  costs  of 
$0.3 million and by a decrease in expenses related to software maintenance of $0.1 million.  

Gross margin 

Based  on  the  information  above,  gross  margin  for  fiscal  year  2015  reached  80.1%  compared  to  78.8% 
during fiscal year 2014. 

Operating expenses 

Operating expenses for fiscal year 2015 totaled $35.4 million, compared to $34.4 million for fiscal year 2014. 
Changes in operating expenses are explained as follows: 

•  General  and  administrative  expenses  totaled  $8.5  million  during  fiscal  year  2015  compared  to 
$8.6 million  during  fiscal  year  2014.  The  decrease  is  primarily  due  to  lower  professional  service 
expenses of $0.3 million related to the acquisition of Jobboom and Réseau Contact during fiscal 
2014,  lower  software  license  expenses  of  $0.1  million  as  well  as  a  reduction  in  amortization 
expense  of  $0.1 million.  This  decrease  was  offset  by  higher  labor  costs  of  $0.4  million  mostly 
related to the acquisition of Jobboom and Réseau Contact. 

• 

• 

Selling  and  marketing  expenses  totaled  $14.6  million  during  fiscal  year  2015,  compared  to 
$14.1 million  during  fiscal  year  2014.  The  increase  is  primarily  due  to  an  increase  in  the  sales 
workforce  of  $0.8 million,  to  higher  advertising  costs  of  $0.7  million  (including  those  of  Réseau 
Contact and Jobboom) and higher credit card fees of $0.1 million. These items were partially offset 
by  a  decrease  in  amortization  expense  of  $0.8  million,  a  decrease  in  costs  related  to  bad  debts 
expenses of $0.1 million and lower professional service expenses of $0.2 million. 

Technology expenses totaled $12.3 million during fiscal year 2015, compared to $11.7 million during 
fiscal year 2014. This increase is primarily due to lower tax credits of $0.8 million, partially offset by 
lower professional services  expenses of $0.2 million. The increase in the technology workforce  of 
$1.2 million during fiscal year 2015 was offset by the recording of internally developed software of 
an equivalent amount. 

Operating profit 

Based on the information above, operating profit reached $20.9 million during fiscal year 2015, compared 
to $17.1 million during fiscal year 2014. 

Foreign exchange gain 

For fiscal year 2015, the Company realized a foreign exchange gain on assets denominated in U.S. dollars of 
$1.2 million, compared to $0.9 million during fiscal year 2014. 

Financial expenses  

Financial expenses totaled $1.1 million during fiscal year 2015 compared to $1.2 million for fiscal year 2014. 
They primarily consist of interest expenses and standby fees on long-term debt as well as amortization of 

7 

deferred financing costs. The decrease in financial expenses is mainly due to long term debt repayments 
made during fiscal year 2015. 

Income tax expense  

For fiscal year ended on March 31, 2015, income tax expense totaled $5.5 million, representing an effective 
tax  rate  of  26.2%,  compared  to  the  statutory  rate  of  26.9%.  During  fiscal  year  2014,  the  effective  tax  rate 
stood at 25.0%. 

During fiscal year 2015, the decrease in the effective tax rate compared to the statutory tax rate was mainly 
due to the fact that foreign exchange gains realized by the Company are non-taxable. This decrease was 
partially offset by a few prior years’ adjustments recorded during fiscal year 2015.  

During fiscal year 2014, the decrease in the effective tax rate compared to the statutory tax rate was due to 
some  prior  years’  adjustments  recorded  during  the  year.  Moreover,  certain  U.S.  tax  attributes  not 
recognized in prior periods were recognized during fiscal year 2014. These positive effects on the effective 
tax  rate  were  partially  offset  by  the  fact  that  a  portion  of  revenues  is  taxable  in  the  United  States,  a 
jurisdiction where the statutory tax rate is higher. 

Profit 

Profit for fiscal year 2015 totaled $15.6 million ($1.00 per share), compared to $12.7 million ($0.80 per share) 
during fiscal year 2014. 

FOURTH QUARTER ENDED MARCH 31, 2015 “FOURTH QUARTER OF FISCAL 2015”  

In thousands of Canadian dollars, except per share amounts. (unaudited) 

Three months ended March 31 
2014 
$ 

2015 
$ 

REVENUES 

GROSS MARGIN 

OPERATING EXPENSES 

General and administrative 

Selling and marketing 

Technology 

TOTAL OPERATING EXPENSES 

OPERATING PROFIT 

Other revenues, net amount 

Financial expenses 

Share of profit of a joint venture 

Income tax expense 

PROFIT FOR THE PERIOD 

ADJUSTED EBITDA (see reconciliation of adjusted EBITDA and profit) 

Earnings per share – Basic and diluted 

Weighted average number of shares outstanding (in thousands) 

Basic and diluted 

8 

17,467 

14,087 

2,183 

3,924 

2,607 

8,714 

5,373 

854 
(195) 

53 

(1,502) 

4,583 

6,750 

0.30 

17,296 

13,664 

2,039 

3,788 

3,166 

8,993 

4,671 

401 
(330) 

114 

(888) 

3,968 

6,767 

0.25 

15,542 

15,832 

 
 
 
 
 
RECONCILIATION OF ADJUSTED EBITDA AND PROFIT 

In thousands of Canadian dollars 

PROFIT FOR THE PERIOD 

Income tax expense recognized in profit 

Depreciation  of  property,  plant  and  equipment  and  amortization 

of intangible assets 

Amortization of acquired intangible assets 

Amortization of deferred financing costs 

Amortization of deferred lease inducement 

Foreign exchange gain 

Interest on long-term debt 

Other revenues 

ADJUSTED EBITDA 

Revenues 

Three months ended March 31 

2015 

$ 

4,583 
1,502 

435 

921 

- 

(32) 

(854) 

195 

- 

6,750 

2014 

$ 

3,968 
888 

298 

1,716 

47 

(32) 

(398) 

283 

(3) 

6,767 

For  the  fourth  quarter  of  fiscal  2015,  revenues  totaled  $17.5  million,  an  increase  of  $0.2 million  when 
compared to the fourth quarter of fiscal 2014.  

This increase in revenues is mainly explained by higher revenues from InterTrade and MERX for an amount 
of  $0.4 million  and  to  a  positive  impact  of  $0.5 million  attributable  to  variation  in  the  Canadian  dollar 
against the U.S. dollar, combined with hedges in place. 

This  increase  was  partially  offset  by  lower  revenues  in  The  Broker  Forum,  Jobboom,  LesPAC  and  Power 
Source On-Line for a total of $ 0.7 million. 

During  the  fourth  quarter  of  fiscal  2015,  revenues  earned  in  Canadian  dollars  represented  64%  of  total 
revenues, compared to 65% for the fourth quarter of fiscal 2014.  

Cost of revenues 

Cost  of  revenues  totaled  $3.4  million  during  the  fourth  quarter  of  fiscal  2015  compared  to  $3.6  million 
during the fourth quarter of fiscal 2014. This decrease is primarily due to lower document printing costs of 
$0.2  million  and  to  lower  professional  service  fees  of  $0.1  million  partially  offset  by  an  increase  in 
amortization expense of $0.1 million. 

Gross margin 

Based  on  the  information  above,  gross  margin  for  the  fourth  quarter  of  fiscal  2015  reached  80.6%, 
compared to 79.0% in the fourth quarter of fiscal 2014. 

Operating expenses 

Operating expenses for the fourth quarter of fiscal 2015 totaled $8.7 million, compared to $9.0 million for 
the fourth quarter of fiscal 2014. Changes in operating expenses are explained as follows: 

•  General  and administrative expenses totaled $2.2 million during the fourth quarter of fiscal 2015 
compared to $2.0 million for the corresponding period of fiscal 2014. This increase in general and 
administrative  expenses  is  primarily  due  to  higher  labor  costs  of  $0.1  million  and  to  termination 
benefits of $0.1 million. 

9 

 
• 

• 

Selling  and  marketing  expenses  totaled  $3.9  million  during  the  fourth  quarter  of  fiscal  2015, 
compared to $3.8 million for the fourth quarter of fiscal 2014. The increase in selling and marketing 
expenses  is  mainly  due  to  higher  advertising  expenses  of  $0.3  million  and  to  an  increase  in  the 
sales  workforce  of  $0.1  million.  These  items  were  partially  offset  by  a  decrease  in  amortization 
expense of $0.3 million. 

Technology  expenses  totaled  $2.6  million  during  the  fourth  quarter  of  fiscal  2015,  compared  to 
$3.2 million  during  the  corresponding  period  of  fiscal  2014.  This  decrease  was  primarily  due  to  a 
reduction  in  amortization  expense  of  $0.5  million  and  to  the  recording  of  internally  developed 
software for a net amount of $0.4 million. This decrease was partially offset by an increase in the 
technology workforce of $0.2 million and by lower tax credits of $0.1 million. 

Operating profit 

Based on the information  above, operating profit reached $5.4 million during the fourth quarter of fiscal 
2015, compared to $4.7 million during the fourth quarter of fiscal 2014.  

Foreign exchange gain 

During  the  fourth  quarter  of  fiscal  2015,  the  Company  realized  a  foreign  exchange  gain  on  assets 
denominated in U.S. dollars of $0.9 million, compared to $0.4 million in the fourth quarter of fiscal 2014. 

Financial expenses  

Financial  expenses  totaled  $0.2 million  during  the  fourth  quarter  of  fiscal  2015  compared  to  $0.3  million 
during  the  corresponding  period  of  fiscal  2014.  These  costs  consist  primarily  of  interest  expenses  and 
standby fees on the long-term debt and amortization of deferred financing costs. The decrease in financial 
expenses  is  mainly  due  to  a  lower  level  of  long-term  debt  on  average  as  at  March 31, 2015  compared  to 
March 31, 2014.  

Income tax expense  

For the fourth quarter of fiscal 2015, income tax expense totaled $1.5 million, representing an effective tax 
rate of 24.7%, compared to the statutory rate of 26.9%.  

During the fourth quarter of fiscal 2015, the decrease in the effective tax rate compared to the statutory tax 
rate is mainly due to the fact that foreign exchange gains realized by the Company are non-taxable.  

During the fourth quarter of fiscal 2014, the effective tax rate stood at 18.3% compared to a statutory rate of 
26.9%. The significant decrease in the effective tax rate compared to the statutory tax rate was mainly due 
to some prior years’ adjustments recorded during the fourth quarter of fiscal 2014. Moreover, certain U.S. 
tax attributes not recognized in prior periods were recognized during the fourth quarter of fiscal 2014. 

Profit 

Profit for the fourth quarter of fiscal 2015 totaled $4.6 million ($0.30 per share), compared to $4.0 million 
($0.25 per share) during the fourth quarter of fiscal 2014. 

10 

QUARTERLY PERFORMANCE 

Selected  quarterly  financial  information  for  the  eight  most  recently  completed  quarters  on  or  before 
March 31, 2015, is as follows: 

Unaudited and not 
reviewed by 
independent auditors 
Revenues 

Operating profit 

Adjusted EBITDA 

Profit 

Basic and diluted 

earnings per share 

March 31 
2015 
$ 

Dec. 31 
2014 
$ 

Sept. 30 
2014 
$ 

June 30 
2014 
$ 

March 31 
2014 
$ 

Dec. 31 
2013 
$ 

Sept. 30 
2013 
$ 

June 30 
2013 
$ 

17,467 

17,537 

17,512 

17,731 

17,296 

16,427 

15,955 

15,698 

5,373 

6,750 

4,583 

5,397 

7,003 

4,056 

5,199 

7,137 

3,862 

4,891 

6,619 

3,132 

4,671 

6,767 

3,968 

4,144 

6,072 

3,010 

4,437 

6,188 

2,814 

3,839 

5,304 

2,919 

0.30 

0.26 

0.24 

0.20 

0.25 

0.19 

0.18 

0.18 

In thousands of Canadian dollars, except per share amounts. 

2015 Quarters 

•  Fourth  quarter:  Compared  to  the  third  quarter  of  fiscal  2015,  revenues  and  operating  profit 

remained stable.  

Adjusted  EBITDA  slightly  decreased  mainly  due  to  termination  benefits  for  an  amount  of 
$0.2 million.  On  the  other  hand,  operating  profit  remained  stable  due  to  a  lower  amortization 
expense also for an amount of $0.2 million. 

The  profit  increased  primarily  due  to  a  higher  foreign  exchange  gain  of  $0.6  million  and  lower 
financial expenses during the quarter compared to previous quarter. 

•  Third  quarter:  Compared  to  the  second  quarter  of  fiscal  2015,  the  revenues  remained  stable  at 

$17.5 million.  

The  adjusted  EBITDA  slightly  decreased  mainly  due  to  higher  advertising  costs  during  the  third 
quarter.  The  increase  in  operating  profit  is  due  to  lower  amortization  expense  related  acquired 
intangible  assets  as  well  as  a  decrease  in  document  printing  costs.  The  expenses  were  partially 
offset by higher advertising and promotion costs.  

The  profit  increased  due  to  lower  financial  expenses  and  lower  income  tax  expense  during  the 
third quarter. 

•  Second quarter: Compared to the first quarter of fiscal 2015, the decrease in revenues during the 
second quarter of fiscal 2015 was primarily attributable to LesPAC and Jobboom, this decrease is 
mainly  explained  by  seasonal  variations.  The  increase  in  revenues  from  MERX  and  InterTrade 
during the quarter partially offset this decrease. 

Otherwise,  the  increase  in  operating  profit  and  adjusted  EBITDA  is  mainly  attributable  to  lower 
seasonal advertising and promotion costs of $0.3 million, lower salary and benefits and additional 
tax credits. 

The  profit  has  also  increased  due  to  foreign  exchange  gain  of  $0.4  million  during  the  second 
quarter compared to foreign exchange loss of $0.2 million during the first quarter. 

•  First  quarter:  Compared  to  the  fourth  quarter  of  fiscal  2014,  the  increase  in  revenues  is  primarily 
attributable  to  higher  revenues  from  LesPAC,  partly  offset  by  lower  revenues  from  Jobboom. 
Operating profit also increased due to additional revenues, lower depreciation expense and by the 

11 

recognition of internally developed software. Furthermore, operating profit  and adjusted EBITDA 
were affected by the increase of seasonal advertising and promotion and by reduced tax credits. 

Meanwhile, the profit has decreased due to a foreign exchange loss of $0.3 million in the current 
quarter compared to a foreign exchange gain of $0.4 million in the fourth quarter of fiscal 2014. In 
addition,  the  income  tax  expense  for  the  first  quarter  of  fiscal  2015  was  $0.3  million  higher  than 
the  fourth  quarter  of  fiscal  2014  due  to  some  prior  years’  adjustments  recorded  in  the  fourth 
quarter of fiscal 2014. 

2014 Quarters 

• 

• 

• 

• 

Fourth  quarter:  Improvement  in  financial  results  in  the  fourth  quarter  is  primarily  due  to  the 
increase in contribution from Jobboom, the contribution of Réseau Contact for a first full quarter 
and,  to  a  lesser  extent,  the  additional  contribution  from  MERX  and  to  our  joint  venture  Global 
Wines & Spirits. In addition, profit was positively impacted by a lower tax expense compared to the 
previous quarters. 

Third quarter: The positive impact on revenues during the third quarter of fiscal 2014 is due to the 
increase in the contribution from Jobboom and the addition of Réseau Contact. Operating profit 
and  adjusted  EBITDA  declined,  mainly  due  to  termination  benefits.  Meanwhile  profit  has 
benefited  from  a  foreign  exchange  gain  of  $0.2 million  compared  to  a  foreign  exchange  loss  of 
$0.2 million in the previous quarter. 

Second  quarter:  The  increase  in  revenues,  operating  profit  and  EBITDA  is  primarily  due  to  the 
addition  of  Jobboom  activities  for  a  first  full  quarter  and  to  the  increase  in  revenues  from 
InterTrade. Moreover, the results of the previous quarter included non-recurring acquisition costs 
of  $0.2 million.  Profit  is  lower  during  the  current  quarter  due  to  a  $0.3 million  foreign  exchange 
loss compared to a $0.4 million foreign exchange gain during the first quarter of fiscal 2014. 

First quarter: Compared to the fourth quarter of fiscal 2013, revenues increased due to the addition 
of  Jobboom  and  to  the  increase  in  revenues  from  LesPAC,  partially  offset  by  the  decrease  in 
revenues from MERX. The operating profit, EBITDA and profit declined due to seasonal advertising 
and promotion expenses, acquisition costs, termination benefits and by the addition of Jobboom 
expenses. 

LIQUIDITY AND FINANCIAL RESOURCES 

In general, the Company finances its  operations, capital expenditures, dividends, repurchase of common 
shares and business acquisitions using funds generated by its operations and cash on hand. 

When necessary, the Company may also use funds on the unused portion of its credit facility (see section 
“Financing  Activities  –  Credit  Agreement”)  or  issue  new  shares  to  fund  its  operations  including  business 
acquisitions.  

As  at  March 31, 2015,  the  Company  had  cash  and  cash  equivalents  of  $7.5 million  and  $33.9 million 
available on its revolving facility of $60.0 million, subject to compliance with financial ratios. 

OPERATING ACTIVITIES 

In thousands of Canadian dollars 

Cash  flows  related  to  operating  activities  before  changes  in  non-cash 

working capital items 

Changes in non-cash working capital items 

Cash flows related to operating activities 

Years ended on March 31 

2015 

$ 

21,948 

2,134 

24,082 

2014 

$ 

19,788 

2,448 

22,236 

12 

 
 
 
For  fiscal  year  2015,  cash  flows  generated  by  operating  activities  reached  $24.1  million,  compared  to 
$22.2 million for fiscal year 2014. The variation is mainly due to the increase in profit during the fiscal year 
2015. 

INVESTING ACTIVITIES 

In thousands of Canadian dollars 
Consideration transferred on business combination, net of acquired cash 

Acquisition of property, plant and equipment 

Acquisition of intangible assets 

Proceeds on disposal of property, plant and equipment 

Cash flows related to investing activities 

Years ended on March 31 
2014 
$ 
(59,146) 

2015 
$ 
- 

(766) 

(1,718) 

- 

(1,061) 

(314) 

3 

(2,484) 

(60,518) 

Cash  flows  used  by  investing  activities  amounted  to  $2.5  million  for  fiscal  year  2015  compared  to 
$60.5 million in the previous fiscal year. Changes in cash flows related to investing activities is mainly due 
to  the  fact  that  during  the  fiscal  year  2014,  the  Company  completed  the  acquisition  of  Jobboom  and 
Réseau Contact while there were no business acquisitions during fiscal year 2015. 

Acquisitions  of  intangible  assets  totaled  $1.7  million  during  fiscal  year  2015  compared  to  $0.3  million 
during fiscal year 2014. Additions to intangible assets during fiscal 2015 include an amount of $1.2 million 
of internally developed software (nil in fiscal year 2014). 

FINANCING ACTIVITIES 

In thousands of Canadian dollars 
Increase of long-term debt 

Repayment of long-term debt 

Repurchase of common shares for cancellation 

Lease inducement received 

Cash dividends paid on common shares 

Cash flows related to financing activities 

Years ended on March 31 
2014 
$ 
56,000 

2015 
$ 
- 

(10,940) 

(4,957) 

79 

(6,302) 

(22,120) 

(19,017) 

(312) 

- 

(6,334) 

30,337 

For fiscal 2015, cash flows used for financing activities amounted to $22.1 million compared to $30.3 million 
generated during fiscal year 2014. 

During  fiscal  2015,  the  Company  had  repaid,  from  its  cash  and  cash  equivalents,  an  amount  of  $10.9 
million on its revolving credit facility and repurchased, under the normal course issuer bid in place, a total 
of 275,100 shares for an amount of $5.0 million. 

The  amount  paid  in  dividends  by  the  Company  remained  unchanged  at  $6.3  million  during  fiscal  2015 
compared to the corresponding period of fiscal 2014. The quarterly dividend has also remained the same 
at $0.10 per share over both periods ended March 31, 2015 and 2014. 

CREDIT AGREEMENT 

On  November 10, 2011,  the Company  entered  into  a  credit  agreement  (the  “Credit  Agreement”)  with  two 
Canadian financial institutions pursuant to which lenders made available to the Company a $60.0 million 
secured revolving five-year credit facility (the “Revolving Facility”) for general corporate purposes, including 
acquisitions, and an accordion loan of $40.0 million subject to lenders’ acceptance. 

13 

 
 
 
 
The  Revolving  Facility  expires  on  November  9,  2016  and  any  outstanding  amounts  are  due  in  full  at 
maturity. Amounts under the Credit Agreement are repayable before maturity without penalty. 

As at March 31, 2015, the Company’s Revolving Facility stood at $26.1 million. 

The  Revolving  Facility  bear  interest  at  a  rate  based  either  on  Canadian  prime  rate,  LIBOR  or  bankers’ 
acceptance  rate  plus  a  margin  in  each  case.  This  margin  varies  according  to  the  ratio  of  total  debt  to 
earnings  before  interest,  taxes,  depreciation  and  amortization  “EBITDA”.  As  at  March 31, 2015,  the  actual 
rate was 1.00% and the margin was 1.50%. In addition, the unused portion of the Revolving Facility bears 
interest at 0.30% as standby fees. 

All obligations under the Credit Agreement are secured by a first-rank security (hypothec) on substantially 
all of the Company’s assets, tangible and intangible, present and future. 

The Credit Agreement contains certain covenants and certain events of default customary for loans of this 
nature, including some limitations to the levels of investments and acquisitions, capital expenditures and 
distributions. The Credit Agreement is also subject to restrictive covenants requiring certain financial ratios 
to  be  maintained.  As  at  March  31,  2015,  the  Company  was  in  compliance  with  the  financial  ratios 
prescribed under these covenants. 

FINANCIAL POSITION 

As a whole, the Company has a sound financial position and is able to meet its financial obligations. As at 
March 31, 2015, the Company had cash and cash equivalent of $7.5 million and $33.9 million available on its 
credit facility of $60.0 million. At that same date, total assets of the Company amounted to $191.2 million 
compared to $196.2 million as at March 31, 2014. 

INFORMATION FROM STATEMENT OF FINANCIAL POSITION 

In thousands of Canadian dollars 
Cash and cash equivalents 
Accounts receivable 
Intangible assets 
Acquired intangible assets 
Goodwill 

Accounts payable and accrued liabilities 
Deferred revenues 
Income taxes payable 
Derivative financial instruments 
Long-term debt 

Years ended on March 31 
2014 
$ 
6,937 
6,598 
549 
65,675 
100,280 

2015 
$ 
7,546 
5,691 
1,719 
60,704 
100,280 

6,861 
16,473 
1,084 
1,431 
26,100 

6,202 
16,175 
482 
669 
36,920 

The main changes in the Company’s statement of financial position between March 31, 2015 and 2014 are 
explained as follows:  

•  Accounts receivable reached $5.7 million as at March 31, 2015, a decrease of $0.9 million compared 
to  March 31, 2014.  This  variation  is  mainly  attributable  to  the  decrease  in  accounts  receivable  of 
Jobboom, Market Velocity and Carrus. 

Total  of  intangible  assets  increased  from  $0.5  million  as  at  March 31, 2014  to  $1.7  million  as  at 
March 31, 2015. This increase is mainly explained by the recording of internally developed software 
during fiscal 2015. 

Total  acquired 
intangible  assets  totaled  $60.1 million  as  at  March 31, 2015,  compared  to 
$65.7 million as at March 31, 2014. This decrease results from the amortization recorded during the 
fiscal 2015.  

• 

• 

14 

 
 
 
 
 
 
•  Accounts  payable  and  accrued  liabilities  of  $6.9 million  as  at  March 31, 2015,  increased  by 
$0.7 million  compared  to  March 31, 2014.  This  increase  is  due  to  higher  accrued  termination 
benefits and other accrued liabilities. 

•  Derivative  financial  instruments  totaled  $1.4  million  as  at  March  31,  2015,  which  represents  an 
increase  of  $0.8  million  when  compared  to  March  31,  2014.  The  variation  is  explained  by  the 
difference between effective exchange rates on foreign currency forward contracts and exchange 
market rates as at March 31, 2014 and 2015, respectively.  

• 

Long-term  debt  totaled  $26.1 million  as  at  March 31, 2015,  compared  to  $36.9 million  as  at 
March 31, 2014. This decrease reflects the long-term debt repayments made during fiscal 2015. 

CONTRACTUAL OBLIGATIONS 

The principal repayments required on long-term debt and  the commitments under operating leases  for 
the coming financial years are as follows: 

In thousands of Canadian dollars 
Long-term debt 

Operating leases 

Total contractual obligations 

Total 

2016 

2017         
2018 

2019   
2020 

2021 and 
following 

$ 
26,100 

7,155 

33,255 

$ 
- 

1,402 

1,402 

$ 
26,100 

2,364 

28,464 

$ 
- 

2,085 

2,085 

$ 
- 

1,304 

1,304 

DERIVATIVE FINANCIAL INSTRUMENTS  

In the normal course of business, the Company is exposed to certain financial risks. The Company does not 
hold financial instruments  for speculative purposes but only to reduce the volatility of its results from its 
exposure to these risks. The nature and the extent of the risks arising from the financial instruments and 
their related risk management are described in Note 24 to the Company’s audited consolidated financial 
statements as at March 31, 2015.  

The  Company’s  hedging  program  will  yield  an  average  (CA$/US$)  exchange  rate  of  1.1418  on  foreign 
currency forward contracts of US $11.3 million held as at March 31, 2015, which will mature over fiscal years 
2016  and  2017.  As  at  March 31, 2014,  the  Company  had  foreign  currency  forward  contracts  of 
US $12.2 million held at a rate of 1.0565.  

During fiscal year ended March 31, 2015, there has been no  material change to the nature of risks arising 
instruments. 
from  financial 
Furthermore, there was no change in the methodology used in determining the fair value of the financial 
instruments  that  are  measured  at  fair  value  in  the  Company’s  consolidated  statements  of  financial 
position. 

instruments,  related  risk  management  and  classification  of  financial 

RELATED PARTY TRANSACTIONS 

The  Company  holds  a  50%  ownership  in  the  joint  venture  Société  d’investissement  M-S  S.E.C.  (a  limited 
partnership), which operates under the brand Global Wine & Spirits (“GWS”), in which it shares joint control 
with  its  co-venturers.  GWS  operates  a  virtual  business-to-business  electronic  network  offering  an 
integrated solution for the purchase and sale of wine and spirits. 

During  fiscal  year  2015,  the  Company  recorded  revenues  of  $1.6 million  from  transactions  with  GWS 
compared  to  $1.8 million  during  fiscal  year  2014.  In  addition,  the  Company  recharged  to  GWS  operating 
expenses  in  the  amount  of  $0.3 million  during  fiscal  years  2015  and  2014.    As  at  March  31, 2015,  and 
March 31, 2014, the Company’s accounts receivable from GWS stood at $0.1 million. 

15 

 
 
In addition, the Company had a lease agreement which expired on December 31, 2013, with a company of 
which one of its officers is a director. This company owns an office space where the Company exercised a 
portion of its business. Therefore, the Company has not incurred any costs related to this space during the 
fiscal year ended March 31, 2015, while for fiscal year ended March 31, 2014, minimum payments related to 
this space totaled $56,535.  

These  transactions  occurred  in  the  normal  course  of  business  and  were  measured  at  the  amount  of 
consideration agreed to by the parties. 

RISKS AND UNCERTAINTIES 

The  Company  is  confident  of  its  long-term  prospects.  However,  in  order  to  ensure  that  its  strategy  and 
growth  objectives  are  met,  the  Company  seeks  to  diminish  the  risks  and  uncertainties  created  by 
potentially  unfavourable  situations  in  its  industry  sector  or  its  liquidity. The  risks that  the  Company  faces 
are  technological,  operational  or  financial  in  nature  or  are  inherent  to  its  business  activities  or  its 
acquisition strategies.  

RETENTION OF CUSTOMERS 

We depend on our customer base for a significant portion of our revenues. If our customers fail to renew 
their contracts, or fail to purchase additional services, then our revenues could decrease and our operating 
results could be adversely affected. Factors influencing such contract terminations could include changes 
in  the  financial  circumstances  of  our  customers,  dissatisfaction  with  our  products  or  services,  our 
retirement  or  lack  of  support  for  our  legacy  products  and  services,  our  customers  selecting  or  building 
alternate  technologies  to  replace  us,  and  changes  in  our  customers’  business  that  may  no  longer 
necessitate the use of our services, or other reasons. Furthermore, our customers could delay or terminate 
implementations or use of our services or be reluctant to migrate to new services. Such customers will not 
generate the revenues anticipated within the timelines anticipated, if at all, and may be less likely to invest 
in additional services or products from us in the future. 

ACQUISITIONS 

Our  growth  strategy  includes  making  strategic  acquisitions,  principally  in  the  information  technology 
industry. There is no assurance that we will find suitable companies in this industry to acquire or that we 
will  have  enough  resources  to  complete  any  acquisition.  We  could  also  consider  making  acquisitions  in 
other promising sectors of the economy, if such acquisitions are likely to increase our value. Acquisitions 
involve  a  number  of  risks,  including:  diversion  of  management’s  attention  from  current  operations; 
disruption  of  our  ongoing  business;  lack  of  expertise  of  management  in  the  sector  of  activity  of  the 
acquired  business;  difficulties  in  integrating  and  retaining  all  or  part  of  the  acquired  business,  its 
customers and its personnel; assumption  of disclosed and undisclosed liabilities; dealing with unfamiliar 
laws,  customs  and  practices  in  foreign  jurisdictions;  and  the  effectiveness  of  the  acquired  company’s 
internal  controls  and  procedures.  The  individual  or  combined  effect  of  these  risks  could  have  a  material 
adverse  effect  on  our  business.  As  well,  in  paying  for  an  acquisition,  we  may  deplete  our  cash  resources. 
Furthermore,  there  is  the  risk  that  our  valuation  assumptions,  customer  retention  expectations  and  our 
models  for  an  acquired  product  or  business  may  be  erroneous  or  inappropriate  due  to  foreseen  or 
unforeseen  circumstances  and  thereby  cause  us  to  overvalue  an  acquisition  target.  There  is  also  the  risk 
that the contemplated benefits of an acquisition may not materialize as planned or may not materialize 
within the time period or to the extent anticipated.  

RESPONSE TO INDUSTRY’S RAPID PACE OF CHANGE  

We operate in markets that are experiencing constant technological change, evolving industry standards, 
changing customer needs, frequent new product and service introductions, and short product life cycles. 
Our success will depend in large part on how well we can anticipate and respond to changes in industry 
standards  and  introduce  and  upgrade  new  technologies,  products  and  services  and  upgrade  existing 

16 

products  and  services.  We  may  face  additional  financial  risks  as  we  develop  new  products,  services  and 
technologies  and  update  them  to  stay  competitive.  Newer  technologies,  for  example,  may  quickly 
become  obsolete  or  may  need  more  capital  than  expected.  Development  could  be  delayed  for  reasons 
beyond  our  control.  Furthermore,  substantial  investment  is  usually  required  before  new  technologies 
become  commercially  viable.  There 
in  developing, 
implementing and marketing new technologies, products, services or enhancements within a reasonable 
time,  or  that  there  will  be  a  market  for  them.  New  products  or  services  that  use  new  or  evolving 
technologies could make our existing ones unmarketable, or cause their prices to fall.  

is  no  assurance  that  we  will  be  successful 

COMPETITION  

The e-business market is intensely competitive, and we have many competitors with substantial financial, 
marketing,  personnel  and  technological  resources.  New  competitors  may  also  appear  as  new 
technologies,  products  and  services  are  developed.  For  example,  the  market  for  online  classified  ads  in 
which  we  operate  is  a  very  competitive  market.  Some  of  our  competitors  have  financial  resources  far 
superior than our own and operate under a business model different from ours. These competitors could 
affect  our  pricing  strategies,  and  lower  our  revenues  and  net  income.  It  could  also  affect  our  ability  to 
retain existing customers and attract new ones.  

DEFECTS IN SOFTWARE OR FAILURES IN PROCESSING OF TRANSACTIONS 

Defects in our owned or licensed software products, delays in delivery, as well as failures or mistakes in our 
processing  of  electronic  transactions  could  materially  harm  our  business,  including  our  customer 
relationships  and  operating  results.  Our  operations  are  dependent  upon  our  ability  to  protect  our 
computer equipment and the information stored in our data centers against damage that may be caused 
by  fire,  power  loss,  telecommunications  failures,  unauthorized  intrusion,  computer  viruses  and  disabling 
devices,  and  other  similar  events.  Although  we  have  redundant  and  back-up  systems  for  some  of  our 
services and products, these systems may be insufficient or may fail and result in a disruption of availability 
of  our  products  or  services  to  our  customers.  Any  disruption  to  our  services  could  impair  our  reputation 
and cause us to lose customers or revenue, or face litigation, necessitate customer service or repair work 
that would involve substantial costs and distract management from operating our business.  

POTENTIAL RISKS OF USING “OPEN SOURCE” SOFTWARE  

Like many other e-commerce companies, we use “open source” software in  order to add functionality to 
our  products  and  services  quickly  and  inexpensively.  We  face  certain  risks  relating  to  our  use  of  open 
source code. Open source license terms may be ambiguous and may result in unanticipated or uncertain 
obligations  regarding  our  products  and  services.  Our  use  of  open  source  software  could  subject  certain 
portions of our proprietary technology to the requirements of such open source software. That may have 
an adverse impact on our sale of the products or services incorporating the open source software. Other 
forms of open source software licensing present license compliance risks for us. If we fail to comply with 
the  license  obligations,  we  could  be  sued  and/or  lose  the  right  to  use  the  open  source  code.  Our  use  of 
open  source  code  could  also  result  in  us  developing  and  selling  products  that  infringe  third-party 
intellectual property rights. It may be difficult for us to accurately determine the developers of the open 
source code and whether the code incorporates proprietary software. 

INFRINGING ON THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS  

We  cannot  be  sure  that  our  services  and  offerings  do  not  infringe  on  the  intellectual  property  rights  of 
third parties, and we may have infringement claims asserted against us. These claims may be costly, harm 
our  reputation,  and  prevent  us  from  providing  some  services  and  offerings.  We  enter  into  licensing 
agreements  with  our  clients  for  the  right  to  use  intellectual  property  that  includes  a  commitment  to 
indemnify  the  licensee  against  liability  and  damages  arising  from  any  third-party  claims  of  patent, 
copyright,  trademark  or  trade  secret  infringement.  In  some  instances,  the  amount  of  these  indemnity 
claims  could  be  greater  than  the  revenue  we  receive  from  the  client.  Furthermore,  our  e-business 
networks  are  platforms  bringing  together  buyers  and  sellers  to  find,  buy  and  sell  different  products  and 

17 

services.  We  have  no  control  over  the  quality  of  products  and  services  that  our  members  display  on  our 
platforms and there may be incidents where these products or services infringe the intellectual property 
rights  of  third  parties.  Although  we  contractually  limit  our  responsibility  as  it  pertains  to  the  content 
posted  on  our  networks  by  users,  it  is  possible  that  complaints  alleging  violation  of  intellectual  property 
rights of third parties are made against us. Any claims or litigation in this area, whether we ultimately win 
or  lose,  could  be  time-consuming  and  costly,  injure  our  reputation,  or  require  us  to  enter  into  royalty  or 
licensing  arrangements.  Any  limitation  on  our  ability  to  sell  or  use  products  or  services  that  incorporate 
challenged software or technologies could cause us to lose revenue-generating opportunities or require us 
to incur additional expenses to modify solutions for future projects.  

PROTECTING OUR INTELLECTUAL PROPERTY RIGHTS 

Our  success  depends,  in  part,  on  our  ability  to  protect  our  proprietary  methodologies,  processes,  know-
how,  tools,  techniques  and  other  intellectual  property  that  we  use  to  provide  our  services.  Our  general 
practice is to pursue patent, copyright, trademark, trade secret or other appropriate intellectual property 
protection that is reasonable and necessary to protect and leverage our intellectual assets. We also assert 
trademark rights in and to our name, product names, logos and other markings used to identify our goods 
and services in the marketplace. We routinely file for and have been granted trademark registrations from 
trademark offices worldwide. All of these actions taken allow us to enforce our intellectual property rights 
should the need arise. However, the laws of some countries in which we conduct business may offer only 
limited protection of our intellectual property rights; and despite our efforts, the steps taken to protect our 
intellectual property may not be adequate to prevent or deter infringement or other misappropriation of 
intellectual property, and we may not be able to detect unauthorized use of our intellectual property, or 
take appropriate steps to enforce our intellectual property rights. 

RETENTION OF KEY PERSONNEL 

Our  performance  is  substantially  dependent  on  the  performance  of  our  key  technical  and  senior 
management personnel. Our success is highly dependent on our continuing ability to identify, hire, train, 
motivate, promote, and retain highly qualified management, directors, technical, and sales and marketing 
personnel, including key technical and senior management personnel. Competition for such personnel is 
always  strong.  Our  inability  to  attract  or  retain  the  necessary  management,  directors,  technical  services, 
sales  and  marketing  personnel,  or  to  attract  such  personnel  on  a  timely  basis,  could  have  a  material 
adverse effect on our business, results of operations, financial condition and the price of our securities. 

REGULATION 

The activities of  the Company are subject to various types of regulations, particularly laws relating to the 
protection of personal information, consumer protection and competition. For example, in Canada we are 
subject to the Personal Information Protection and Electronic Documents Act (the “PIPEDA”). The PIPEDA 
regulates how private sector companies collect, use or disclose personal information in the course of their 
commercial activities. This regulatory framework may restrict our marketing activities and our capacity to 
leverage our databases. In addition, we are subject to the Canadian Anti-Spam Law (“CASL”), which we are 
subject  to,  prohibits  the  transmission  of  commercial  electronic  message  to  an  email  address  without 
consent and includes requirements relating to form and content. This regulatory framework also restricts 
our marketing activities. Furthermore, failure to comply with CASL can result in financial penalties which 
could affect the operating profit and financial position of the Company. 

FAILURE TO PROTECT OUR DATABASES AND USERS PERSONAL INFORMATION 

The Company maintains databases on the members of its platforms. These databases contain information 
on members, including personal information. Although we have established rigorous security procedures, 
member information stored in the databases could be subject to unauthorized access, use or disclosure. 
Any breach of security on our databases could harm our reputation, result in complaints and investigation 
by the authorities responsible for the enforcement of the laws on the protection of personal information or 
lead to legal claims from our customers or sanction measures from the authorities. 

18 

DOING BUSINESS IN EMERGING COUNTRIES  

We are doing business in emerging countries. Certain risks are associated with conducting our business in 
emerging countries that could negatively impact our operating results, which include, but are not limited 
to: 

• 

Language barriers, conflicting international business practices, and other difficulties related to the 
management and administration of a global business. 

•  Difficulties  and  costs  of  staffing  and  managing  geographically  disparate  direct  and  indirect 

operations.  

•  Exchange rate fluctuations on the currencies. 

•  Multiple, and possibly overlapping, tax structures and the burden of complying with a wide variety 

of foreign laws.  

Trade restrictions and custom rates. 

The need to consider characteristics unique to technology systems used internationally.  

• 

• 

•  Economic or political instability in some markets. 

•  Other risk factors set out herein. 

For instance, in the People’s Republic of China (the “PRC”), the Internet sector is strictly regulated in terms 
of  foreign  ownership  and  content  restrictions.  While  many  aspects  of  these  regulations  remain  unclear, 
they  purport  to  limit  and  require  licensing  of  various  aspects  of  the  provision  of  Internet  information 
services.  These  regulations  have  created  substantial  uncertainties  regarding  the  legality  of  foreign 
investments and business operations in the PRC for companies who have consulting activities related to 
the Internet. We have the license enabling us to operate an e-commerce network in the PRC. It is however 
possible  that  we  could  cease  to  qualify  as  an  authorized  recipient  of  this  license  and  that  we  could  be 
unable to renew the license at the expiration of its term. 

In these emerging countries where we operate, changes in laws, regulations or governmental policy, or the 
uncertainty  associated  with  the  interpretation  of  these  laws  and  regulations  affecting  our  business 
activities, may increase our costs, restrict our ability to operate our business or may make it difficult for us 
to enforce any rights we may have or to know if we are in compliance with all applicable laws, rules and 
regulations.  Political,  economic,  social  or  other  developments  in  the  countries  where  we  operate  may 
cause us to change the way we conduct our business, suspend the launch of new or expanded services or 
force us to discontinue our operations altogether. 

ECONOMIC CONDITIONS 

Adverse economic conditions could result in a decline in our revenues. During an economic downturn, our 
customers and potential customers may cancel, postpone or delay their new commitments, which would 
affect the performance of the Company.  

FOREIGN EXCHANGE 

Our revenues are affected by fluctuations in the exchange rate between the Canadian dollar and the U.S. 
dollar.  We  generate  approximately  34%  of  our  revenues  in  U.S.  dollars  while  approximately  15%  of  our 
operating expenses and cost of revenues are in U.S. dollars. As a result, any decrease in the value of the U.S. 
dollar relative to the Canadian dollar reduces the amount of Canadian dollar revenues we realize on sales, 
without a corresponding decrease in expenses. Exchange rate fluctuations are beyond our control, and the 
U.S. dollar may depreciate against the Canadian dollar in the future, which would result in lower revenues 
and margins. In order to reduce the potential negative effect of a weakening U.S. dollar, we have entered 
into agreements to hedge the value of a portion of our future U.S. dollar net cash inflows for periods of up 
to 18 months. 

19 

LIQUIDITY AND FINANCING RISKS 

Our  strategy  aims  to  foster  the  organic  growth  of  our  operations  and  to  make  acquisitions.  This  strategy 
requires investments, which may come from cash from our operations, loans from credit agreement and 
issuance  of  securities  from  our  capital  stock.  Our  access  to  such  funding  sources  may  be  limited  by  the 
ability  of  financial  markets  to  meet  our  needs  and  the  volatility  of  our  stock  price.  If  we  are  not  able  to 
obtain financing or if our cash flow does not allow us to repay our existing indebtedness according to the 
targets  that  we  have  fixed  for  ourselves,  we  might  not  achieve  our  growth  objectives.  In  addition,  rising 
interest  rates  could  harm  our  ability  to  repay  our  debt,  pay  dividends  and  to  execute  our  strategy 
accordingly. 

CRITICAL ACCOUNTING ESTIMATES AND JUDGMENTS 

The  preparation  of  consolidated  financial  statements  in  accordance  with  IFRS  requires  management  to 
make estimates and assumptions that affect the reported amounts of revenues and expenses during the 
year and the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at 
the  date  of  the  consolidated  financial  statements.  Management  reviews  its  estimates  regularly,  and 
revisions  to  accounting  estimates  are  recognized  in  the  period  in  which  the  estimate  is  revised,  if  the 
revision  affects  only  that  period,  or  in  the  period  of  the  revision  and  future  periods  if  the  revision  affects 
both the period being reviewed and future periods. Actual results may differ from these estimates. 

ESTIMATES 

In  preparing  consolidated  financial  statements  in  accordance  with  IFRS,  management  must  exercise 
judgment  when  applying  accounting  policies  and  rely  on  assumptions  and  estimates  that  affect  the 
amounts  of  the  assets,  liabilities,  revenues  and  expenses  reported  in  these  consolidated  financial 
statements and on the contingent liability and contingent asset information provided. The actual results of 
items subject to assumptions and estimates may differ from these assumptions and estimates. 

Explanations about the main assumptions and estimates are presented below: 

Revenue recognition 

As mentioned in Note 2 to the Company’s audited consolidated financial statements for fiscal year ended 
March 31, 2015,  the  Company  uses  assumptions  to  recognize  some  of  the  revenues  from  rights  of  use  i.e. 
the sale of classified ad packages. Management reviews these assumptions on a regular basis. Significant 
changes in these assumptions will have an impact on the Company’s profit. 

Useful lives of property, plant and equipment and finite life intangible assets  

At the end of each reporting period, the Company reviews the estimated useful lives of its property, plant 
and equipment and finite-life intangible assets. At the end of the fiscal year, management has determined 
that the useful lives of property, plant and equipment and finite-life intangible assets were appropriate. 

Measurements of assets 

When  applying  the  discounted  future  cash  flows  model  to  determine  the  fair  value  of  groups  of  cash 
generating units to which goodwill is allocated, certain parameters must be used, including estimates of 
future  cash  flows,  discount  rates  and  other  variables;  a  high  degree  of  judgment  must  therefore  be 
exercised. Impairment tests on property, plant and equipment and indefinite-life intangible assets are also 
based  on  similar  assumptions.  Any  future  deterioration  of  market  conditions  or  poor  operational 
performance  could  translate  into  an  inability  to  recover  the  current  carrying  amounts  of  property,  plant 
and equipment and intangible assets. 

20 

 
See  Note  13  to  the  Company’s  audited  consolidated  financial  statements  for  fiscal  year  ended 
March 31, 2015 for more information on goodwill impairment testing and Note 12 for the test of indefinite-
life intangible assets.  

Business combinations 

For  business  combinations,  the  Company  must  make  assumptions  and  estimates  to  determine  the 
purchase  price  allocation  of  the  business  being  acquired.  To  do  so,  the  Company  must  determine  the 
acquisition-date  fair  values  of  the  identifiable  assets  acquired  and  liabilities  assumed.  Goodwill  is 
measured as the excess of the acquisition cost over the Company’s share in the fair value of all identified 
assets and liabilities. These assumptions and estimates have an impact on the asset and liability amounts 
recorded  in  the  Consolidated  Statement  of  Financial  Position  on  the  acquisition  date.  In  addition,  the 
estimated useful lives of the acquired property, plant and equipment, the identification of other intangible 
assets and the determination of the finite or indefinite useful lives of intangible assets acquired will have 
an impact on the Company’s profit. 

See  Note  2  to  the  Company’s  audited  consolidated  financial  statements  for  fiscal  year  ended 
March 31, 2015 for more information on the assumptions and estimates used.  

Deferred taxes 

The  Company  is  required  to  estimate  the  income  taxes  in  each  of  the  jurisdictions  in  which  it  operates. 
This includes estimating a value for existing net operating losses based on the Company’s assessment of 
its ability to utilize them against future taxable income before they expire. If the Company’s assessment of 
its  ability  to  use  the  net  operating  losses  proves  inaccurate,  this  would  impact  the  income  tax  expense 
and, consequently, affect the Company’s profit in the relevant year. The Company may be audited by the 
tax  authorities  of  different  jurisdictions.  Given  that  the  determination  of  tax  liabilities  involves  certain 
uncertainties in interpreting complex tax regulations, the Company uses management’s best estimates to 
determine potential tax liabilities. Differences between the estimates and the actual amount of taxes are 
recorded in profit at the time they can be determined. 

JUDGMENTS 

The  critical  accounting  policy  judgments  that  have  the  greatest  impact  on  amounts  reported  in  the 
consolidated financial statements include the following:  

Definition of cash-generating units 

The Company assesses whether there are any indicators of impairment for all non-financial assets at the 
end  of  each  financial  reporting  period.  If  such  indication  exists,  the  recoverable  amount  is  estimated  in 
order  to  determine  the  extent  of  the  impairment  loss  (if  any).  When  it  is  not  possible  to  estimate  the 
recoverable amount  of  an individual asset,  the Company estimates the recoverable amount of the cash-
generating  unit  to  which  the  asset  belongs.  Determination  of  cash-generating  units  is  based  on 
management’s best estimate of what constitutes the lowest level at which an asset or group of assets is 
able to generate cash inflows. The Company must also determine whether goodwill can be attributed to 
one or more cash-generating units.  

See  Note  13  to  the  Company’s  audited  consolidated  financial  statements  for  fiscal  year  ended 
March 31, 2015, for more information on attributions  of goodwill to cash-generating units and Note 12 for 
the attribution of indefinite-life intangible assets to cash-generating units.  

21 

FUTURES CHANGES IN ACCOUNTING POLICIES 

IFRS 9 FINANCIAL INSTRUMENTS 

On July 24, 2014, the IASB issued the final version of IFRS 9 Financial Instruments (“IFRS 9”), which replaces 
IAS  39 Financial Instruments: Recognition and Measurement.  This  final  version  of  IFRS  9  represents  the 
completion  of  this  project  and  it  includes  requirements  for  recognition  and  measurement,  impairment, 
derecognition  and  general  hedge  accounting.  IFRS  9  does  not  address  the  specific  accounting  for  open 
portfolios or macro hedging, as these items are part of a separate IASB project that is currently ongoing. 
This  final  Standard  introduces  a  single,  principles-based  approach  that  amends  both  the  categories  and 
associated criteria for the classification and measurement of financial assets, which is driven by the entity’s 
business  model  for  the  portfolio  in  which  the  assets  are  held  and  the  contractual  cash  flows  of  these 
financial  assets.  Certain  amendments  have  been  made  to  the  financial  asset  classification  and 
measurement principles in prior versions of IFRS 9. This Standard introduces an amended hedging model 
which aligns hedge accounting more closely with an entity’s risk management activities and also includes 
a new financial asset impairment model which has an expanded scope, is based on expected credit losses 
rather  than  incurred  credit  losses  and  generally  will  result  in  earlier  recognition  of  losses.  This  new 
Standard supersedes all prior versions of IFRS 9. The Company has not yet examined the impacts of this 
new standard. IFRS 9 will apply to the Company for the annual period beginning on April 1, 2018 

IFRS 15 REVENUE FROM CONTRACTS WITH CUSTOMERS 

IFRS 15 Revenue from Contracts with Customers establishes principles for reporting useful information to 
users of financial statements about the nature, amount, timing and uncertainty of revenue and cash flows 
arising from an entity’s contracts with customers. The core principle of the new Standard is for companies 
to recognize revenue to depict the transfer of goods or services to customers in amounts that reflect the 
consideration to which the Company expects to be entitled in exchange for those goods or services.  The 
new  Standard  will  also  result  in  enhanced  disclosures  about  revenue,  provide  guidance  for  transactions 
that  were  not  previously  addressed  comprehensively  (for  example,  service  revenue  and  contract 
modifications)  and  improve  guidance  for  multiple-element  arrangements.  The  Company  has  not  yet 
examined the impacts of this new standard.  IFRS 15 will apply to the Company tentatively for the annual 
period beginning on April 1, 2018. 

FORWARD-LOOKING STATEMENTS  

This MD&A contains certain forward-looking statements with respect to the Company. These statements, 
by  their  nature,  necessarily  involve  risks  and  uncertainties  that  could  cause  actual  results  to  differ 
materially  from  those  expected  by  these  forward-looking  statements.  The  Company  considers  the 
assumptions  on  which  these  forward-looking  statements  are  based  to  be  reasonable,  but  caution  the 
reader  that  these  assumptions  regarding  future  events,  many  of  which  are  beyond  the  control  of  the 
Company, may ultimately prove to be incorrect since they are subject to the risks and uncertainties that 
affect the Company. The Company disclaims any intention or obligation to update or revise any forward-
looking statements, whether as a result of new information, future events or otherwise, except as required 
by applicable securities legislation.  

CONTROLS AND PROCEDURES 

In  accordance  with  the  Canadian  Securities  Administrators’  Regulation  52-109  respecting Certification of 
Disclosure in Issuers’ Annual and Interim Filings, certificates signed by the President and Chief Executive 
Officer and the Chief Financial Officer have been filed. These documents confirm the adequacy of controls 
and  procedures  for  disclosure  of  the  Company  and  the  design  and  effectiveness  of  its  internal  controls 
regarding financial reporting. 

22 

 
 
 
DISCLOSURE CONTROLS AND PROCEDURES 

The disclosure controls and procedures of the Company have been designed in accordance with the rules 
of  the  Canadian  Securities  Administrators  in  order  to  provide  reasonable  assurance  that  material 
information related to the Company is made known to the Audit Committee and the Board of Directors 
and information required to be disclosed in the Company’s filings is recorded, processed, summarized and 
reported within the time period specified in securities legislation.  

Under  the  supervision  of  the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer, 
management  has  evaluated  the  effectiveness  of  the  Company’s  disclosure  controls  and  procedures  in 
accordance  with  the  rules  of  the  Canadian  Securities  Administrators  and  has  concluded  that  such 
disclosure controls and procedures are efficient for the fiscal year ended March 31, 2015.  

INTERNAL CONTROL OVER FINANCIAL REPORTING 

The internal control over financial reporting has been designed in order to provide reasonable assurance 
that  the  financial  information  reported  is  reliable  and  that  the  financial  statements  were  prepared  in 
accordance with the Company’s IFRS.  

Under  the  supervision  of  the  President  and  Chief  Executive  Officer  and  the  Chief  Financial  Officer, 
management  has  evaluated  the  design  and  the  effectiveness  of  the  Company’s  internal  control  over 
financial  reporting  and  has  concluded  that  such  controls  were  efficient  for  the  fiscal  year  ended 
March 31, 2015.  

There  were  no  changes  in  internal  control  over  financial  reporting  of  the  Company  which  has  had,  or  is 
reasonably likely to materially affect, the Company's internal control over the financial information. 

ADDITIONAL INFORMATION 

This report has been prepared as at June 9, 2015. 

As of that date, the number of common shares outstanding was 15,542,255. 

Additional  information  relating  to  the  Company,  including  the  Annual  Information  Form,  is  available  on 
SEDAR at www.sedar.com. 

23 

 
 
  
CONSOLIDATED FINANCIAL STATEMENTS  

MARCH 31, 2015 AND MARCH 31, 2014 

MANAGEMENT’S REPORT 

TO THE SHAREHOLDERS OF 
MEDIAGRIF INTERACTIVE TECHNOLOGIES INC. / TECHNOLOGIES INTERACTIVES MEDIAGRIF INC.  

The consolidated financial statements of Mediagrif Interactive Technologies Inc./Technologies Interactives 
Mediagrif  Inc.  (the  “Company”)  as  well  as  the  information  provided  in  the  Management’s  Discussion  and 
Analysis are the responsibility of management and are approved by the Board of Directors.  

These  consolidated  financial  statements  have  been  prepared  in  accordance  with  International  Financial 
Reporting  Standards  (IFRS).  In  accordance  with  these  standards,  management  makes  estimates  and 
assumptions that  are reflected in the consolidated  financial statements and accompanying notes to  the 
consolidated financial statements. 

To provide assurance that the consolidated financial statements are, in all material respects, accurate and 
complete, management relies on an internal control system. 

The  internal  control  system  includes  management’s  communication  of  the  internal  policies  on  ethical 
business  conduct  to  employees.  In  management’s  opinion,  the  internal  controls  provide  reasonable 
assurance  that  its  financial  documents  are  reliable  and  form  a  sound  basis  for  preparing  consolidated 
financial statements, and that its assets are properly accounted for and safeguarded. 

The  Board  of  Directors  carries  out  its  financial  reporting  responsibilities  mainly  through  its  Audit 
Committee, which is made up solely of independent  directors. The Audit Committee, management and 
external  auditors  meet  to  review  the  consolidated  financial  statements  and  the  internal  controls  over 
financial reporting. The Audit Committee reviews the Company’s annual consolidated financial statements 
and makes appropriate recommendations that the Board of Directors must consider when approving the 
consolidated financial statements issued to the shareholders. The external auditors have free access to the 
Audit Committee, with or without the presence of management. 

Deloitte  LLP,  appointed  by  the  shareholders  as  the  Company’s  independent  auditor,  have  audited  these 
consolidated financial statements. 

Claude Roy  
President and Chief Executive Officer  

Paul Bourque 
Chief Financial Officer 

June 9, 2015 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT 

TO  THE  SHAREHOLDERS  OF  MEDIAGRIF  INTERACTIVE  TECHNOLOGIES  INC.  /  TECHNOLOGIES 
INTERACTIVES MEDIAGRIF INC. 

We  have  audited  the  accompanying  consolidated  financial  statements  of  Mediagrif 
Interactive 
Technologies  Inc.,  which  comprise  the  consolidated  statements  of  financial  position  as  at  March 31, 2015 
and  March 31, 2014,  and  the  consolidated  statements  of  income,  the  consolidated  statements  of 
comprehensive  income,  the  consolidated  statements  of  changes  in  shareholders’  equity  and  the 
consolidated  statements  of  cash  flows  for  the  years  ended  March 31, 2015  and  March 31, 2014,  and  a 
summary of significant accounting policies and other explanatory information. 

Management’s Responsibility for the Consolidated Financial Statements 

Management  is  responsible  for  the  preparation  and  fair  presentation  of  these  consolidated  financial 
statements in accordance with International Financial Reporting Standards, and for such internal control 
as  management  determines  is  necessary  to  enable  the  preparation  of  consolidated  financial  statements 
that are free from material misstatement, whether due to fraud or error. 

Auditor’s Responsibility 

Our responsibility is to express an opinion on these consolidated financial statements based on our audits. 
We  conducted  our  audits  in  accordance  with  Canadian  generally  accepted  auditing  standards.  Those 
standards  require  that  we  comply  with  ethical  requirements  and  plan  and  perform  the  audit  to  obtain 
reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  from  material 
misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in 
the  consolidated  financial  statements.  The  procedures  selected  depend  on  the  auditor’s  judgment, 
including the assessment  of the risks  of material  misstatement of the consolidated financial statements, 
whether  due  to  fraud  or  error.  In  making  those  risk  assessments,  the  auditor  considers  internal  control 
relevant to the entity’s preparation and fair presentation of the consolidated financial statements in order 
to  design  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of 
expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating 
the appropriateness of accounting policies used and the reasonableness of accounting estimates made by 
management, as well as evaluating the overall presentation of the consolidated financial statements.  

We  believe  that  the  audit  evidence  we  have  obtained  during  our  audits  is  sufficient  and  appropriate  to 
provide a basis for our audit opinion.  

Opinion 

In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial 
position of Mediagrif Interactive Technologies Inc. as at March 31, 2015 and March 31, 2014, and its financial 
performance and its cash flows for the years ended March 31, 2015, and March 31, 2014, in accordance with 
International Financial Reporting Standards. 

June 9, 2015 
Montreal, Canada 

1 CPA auditor, CA, public accountancy permit No. A118581 

25 

 
 
CONSOLIDATED STATEMENTS OF INCOME  
YEARS ENDED MARCH 31, 2015 AND MARCH 31, 2014 

In thousands of Canadian dollars, except per share amount  

Revenues (Note 6) 

Cost of revenues 

Gross margin 

Operating expenses 

General and administrative (Note 7) 

Selling and marketing 

Technology (Note 17) 

Operating profit 
Other revenues, net amount (Note 22 b)) 

Financial expenses, net amount (Note 22 c)) 

Share of profit of a joint venture (Note 9) 

Profit before income taxes 

Income tax expense (Note 20) 

Profit for the year 

Earnings per share 
Basic and diluted 

Weighted-average number of shares outstanding 

Basic and diluted 

Number of shares outstanding at end of year 

2015 
$ 

70,247 

13,972 

56,275 

8,475 

14,637 

12,303 

35,415 

20,860 

1,174 

(1,075) 

217 

21,176 

5,543 

15,633 

2014 
$ 

65,376 

13,856 

51,520 

8,571 

14,110 

11,748 

34,429 

17,091 

879 

(1,194) 

162 

16,938 

4,227 

12,711 

1.00 

0.80 

15,711,474 

15,833,227 

15,542,255 

15,817,355 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
YEARS ENDED MARCH 31, 2015 AND MARCH 31, 2014 

In thousands of Canadian dollars 
Profit for the year 

Items that may be reclassified subsequently in profit or loss 

Change in unrealized losses on foreign currency forward contracts 

designated as hedging items, net of deferred taxes of $378 ($238 in 2014) 
Reclassification of realized losses on foreign currency forward contracts, net of 

deferred taxes of $173 ($91 in 2014) 

Comprehensive income for the year 

2015 
$ 

15,633 

2014 
$ 

12,711 

(1,028) 

(648) 

471 

(557) 

15,076 

246 

(402) 

12,309 

Refer to the notes to the consolidated financial statements. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION 
AS AT MARCH 31, 2015,  MARCH 31, 2014 

In thousands of Canadian dollars 

Assets 
Current assets 

Cash and cash equivalents 
Cash held for the benefit of third parties (Note 10) 
Accounts receivable (Note 24) 
Tax credits receivable 
Prepaid expenses and deposits 

Non-current assets 

Property, plant and equipment (Note 11) 
Intangible assets (Note 12) 
Acquired intangible assets (Note 12) 
Goodwill (Note 13) 
Investment in a joint venture (Note 9) 
Deferred taxes (Note 20) 

Liabilities 
Current liabilities 

Accounts payable and accrued liabilities 
Other accounts payable (Note 10) 
Income taxes payable 
Deferred revenues 
Derivative financial instruments  
Current portion of deferred lease inducement 

Non-current liabilities 

Long-term debt (Note 14) 
Deferred lease inducement 
Deferred taxes (Note 20) 

Shareholders’ equity 
Share capital (Note 15) 
Reserves 
Retained earnings 

As at            

As at         

March 31, 
2015 
$ 

March 31, 
2014 
$ 

7,546 
666 
5,691 
3,947 
1,986 
19,836 

2,084 
1,719 
60,704 
100,280 
587 
5,945 
191,155 

6,861 
1,229 
1,084 
16,473 
1,431 
150 
27,228 

26,100 
661 
15,063 
69,052 

81,695 
2,167 
38,241 
122,103 
191,155 

6,937 
905 
6,598 
 4,267 
2,368 
21,075 

2,356 
549 
65,675 
100,280 
370 
5,860 
196,165 

6,202 
1,657 
482 
16,175 
669 
124 
25,309 

36,920 
733 
14,945 
77,907 

83,141 
2,724 
32,393 
118,258 
196,165 

Approved by the Board of Directors, 

Refer to the notes to the consolidated financial statements  

Gilles Laurin 
Director  

Claude Roy  
Director 

27 

 
 
 
 
 
 
 
 
            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 
YEARS ENDED MARCH 31, 2015 AND MARCH 31, 2014 

For the year ended March 31, 2015 

Reserves 

In thousands of Canadian dollars 
Balance as at March 31, 2014 

Profit for the year 

Other comprehensive income 
for the year, net of income tax 

Comprehensive income for the 

year 

- 

- 

- 

Repurchase  of  common  shares 

for cancellation (Note 15) 

Dividends declared on common 

shares 

Balance as at March 31, 2015 

(1,446) 

- 
81,695 

Equity-
settled 
employee 
benefits 

$ 

3,213 

Share 
capital 

$ 

83,141 

Cash flow 
hedging 

Total 

Retained 
earnings 

Total 

$ 

$ 

$ 

$ 

(489) 

2,724 

32,393 

118,258 

- 

- 

15,633 

15,633 

(557) 

(557) 

- 

(557) 

(557) 

(557) 

15,633 

15,076 

- 

- 

(3,511) 

(4,957) 

- 
3,213 

- 
(1,046) 

- 
2,167 

(6,274) 
38,241 

(6,274) 
122,103 

For the year ended March 31, 2014 

Reserves 

Equity-
settled 
employee 
benefits 

$ 

3,213 

Share 
capital 

$ 

83,227 

- 

- 

- 

(86) 

- 
83,141 

Cash flow 
hedging 

Total 

Retained 
earnings 

Total 

$ 

$ 

$ 

$ 

(87) 

3,126 

26,242 

112,595 

- 

- 

12,711 

12,711 

(402) 

(402) 

- 

(402) 

(402) 

(402) 

12,711 

12,309 

- 

- 

(226) 

(312) 

- 
3,213 

- 
(489) 

- 
2,724 

(6,334) 
32,393 

(6,334) 
118,258 

Refer to the notes to the consolidated financial statements. 

In thousands of Canadian dollars 
Balance as at March 31, 2013 

Profit for the year 

Other comprehensive income 
for the year, net of income tax 

Comprehensive income for the 

year 

Repurchase  of  common  shares 

for cancellation (Note 15) 

Dividends declared on common 

shares 

Balance as at March 31, 2014 

28 

- 

- 

- 

- 

- 

- 

- 

- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
YEARS ENDED MARCH 31, 2015 AND MARCH 31, 2014 

In thousands of Canadian dollars 
CASH FLOWS RELATED TO 

Operating activities 

Profit for the year 

Adjustments for the following items: 

Amortization and depreciation (Note 18) 

Amortization of deferred lease inducement 

Amortization of deferred financing costs 

Interest expense 

Foreign exchange 

Share of profit of a joint venture 

Deferred taxes 

Loss on disposal of property, plant and equipment 

Income tax expense recognized in profit 

Changes in non-cash working capital items (Note 22 a)) 

Interest paid 

Income taxes paid 

Investing activities 

Consideration transferred on business combination, net of                    

acquired cash (Note 7) 

Acquisition of property, plant and equipment 

Acquisition of intangible assets  

Proceeds on disposal of property, plant and equipment 

Financing activities 

Increase of long-term debt 
Repayment of long-term debt 

Repurchase of share capital for cancellation (Note 15) 

Lease inducement received 

Cash dividends paid on common shares 

Net change in cash and cash equivalents for the year 

Impact of exchange rate changes on cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Cash  and  cash  equivalents  consist  of  the  following  statement  of  financial 

position items: 

Cash and cash equivalents 

Cash held for the benefit of third parties 

2015 
$ 

2014 
$ 

15,633 

12,711 

6,557 

(125) 

120 

955 

(1,432) 

(217) 

777 

- 

4,766 

2,134 

(922) 

(4,164) 

24,082 

7,202 

(124) 

190 

1,019 

(636) 

(162) 

844 

5 

3,383 

2,448 

(1,104) 

(3,540) 

22,236 

- 

(59,146) 

(766) 

(1,718) 

- 

(1,061) 

(314) 

3 

(2,484) 

(60,518) 

- 
(10,940) 

(4,957) 

79 

(6,302) 

(22,120) 

(522) 

892 

7,842 

8,212 

7,546 

666 

56,000 
(19,017) 

(312) 

- 

(6,334) 

30,337 

(7,945) 

636 

15,151 

7,842 

6,937 

905 

Refer to the notes to the consolidated financial statements. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS  

MARCH 31, 2015 AND MARCH 31, 2014  

1 

INCORPORATION AND NATURE OF OPERATIONS 

Mediagrif  Interactive  Technologies  Inc.  (the  “Company”)  provides  e-business  solutions  to  consumer  and 
businesses.  It  operates  its  activities  through  its  wholly-owned  subsidiaries.  The  Company  also  owns 
interests in a joint venture (Note 9). 

The Company, incorporated on February 16, 1996, under the Canada Business Corporations Act, is listed on 
the  Toronto  Stock  Exchange.  Its  head  office  is  located  at  1111  St-Charles  West,  East  Tower,  Suite  255, 
Longueuil, Québec, Canada. 

The  Board  of  Directors  approved  the  consolidated  financial  statements  on  June 9, 2015.  Amounts  are 
expressed in Canadian dollars, unless indicated otherwise. 

2 

SIGNIFICANT ACCOUNTING POLICIES 

STATEMENT OF COMPLIANCE 

The significant accounting  policies described below have been applied to all periods presented in  these 
financial  statements.  The  accounting  policies  are  consistent  with  International  Financial  Reporting 
Standards  (IFRS)  and  interpretations  currently  issued  and  outstanding,  relating  to  fiscal  year  ended 
March 31, 2015. 

BASIS OF PREPARATION 

The  consolidated  financial  statements  have  been  prepared  on  a  historical  cost  basis  except  for  certain 
financial  instruments  that  are  measured  at  fair  value,  as  explained  in  the  accounting  policies  below. 
Historical cost is generally based on the fair value of the consideration given in exchange for assets. These 
consolidated financial statements have been prepared on a going-concern basis. The principal accounting 
policies are set out below. 

SCOPE AND BASIS OF CONSOLIDATION 

These  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  subsidiaries. 
Participation in a joint venture is recognized using the equity method. 

Subsidiaries 

All of the subsidiaries are wholly owned by the Company, directly or indirectly. 

These  consolidated  financial  statements  include  the  financial  statements  of  the  Company  and  those  of 
the entities it controls (its subsidiaries).  

Entities are included in the scope of consolidation from the date the Company acquires control and until 
that  control  ceases.  The  total  comprehensive  income  of  the  subsidiaries  is  attributed  to  the  Company’s 
owners. 

All intra-group transactions, balances, revenues and expenses are fully eliminated upon consolidation. 

30 

Interest in joint venture 

A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have 
rights to the net assets of the joint arrangement. Joint control is the contractually agreed sharing of control 
of  an  arrangement,  which  exists  only  when  decisions  about  the  relevant  activities  require  unanimous 
consent of the parties sharing control. 

Joint  venture  arrangements  that  involve  the  creation  of  a  separate  entity  in  which  each  venturer  has  an 
interest are referred to as jointly-controlled entities. 

The  Company  accounts  for  its  interests  in  a  joint  venture  using  the  equity  method,  except  when  the 
interest is classified as held for sale, in which case it is accounted for using IFRS 5 Non-Current Assets Held 
for Sale and Discontinued Operations. The Company records its share of the result of the joint venture. 

Any  goodwill  that  comes  from  the  Company’s  acquisition  of  an  interest  in  a  jointly-controlled  entity  is 
recognized  using  the  accounting  policy  that  the  Company  uses  to  recognize  goodwill  from  a  business 
combination. 

Transactions  between  the  Company  and  its  joint  venture  have  been  measured  to  the  amount  of 
consideration agreed to by the parties. 

FOREIGN CURRENCY TRANSLATION 

The Company’s functional and presentation currency is the Canadian dollar. The functional currency of all 
the Company’s entities is also the Canadian dollar. 

Transactions in currencies other than the entity’s functional currency (foreign currencies) are recognized at 
the rates of exchange prevailing on the transaction dates.  

Monetary items are translated at the rate in effect on the reporting date, and non-monetary items, and the 
related amortization, are translated at their historical rate, whereas revenues and expenses are translated 
at  the  average  exchange  rate  for  the  year.  Foreign  exchange  gains  and  losses  are  included  in  Other 
revenues (expenses). 

FINANCIAL INSTRUMENTS 

Financial assets and liabilities are recognized when a Company’s entity becomes party to the contractual 
provisions of a financial instrument. 

Financial assets and liabilities are initially measured at fair value. Transaction costs directly attributable to 
the  acquisition  or  issuance  of  financial  assets  and  liabilities  (other  than  financial  assets  and  liabilities 
measured at  fair value through profit or loss) are either added to or deducted from, whichever the case, 
the fair value of financial assets or liabilities upon initial recognition. Transaction costs directly attributable 
to  the  acquisition  of  financial  assets  or  liabilities  measured  at  fair  value  through  profit  or  loss  are 
immediately recognized in profit. 

The Company derecognizes financial assets and liabilities if, and only if, its obligations have been settled, 
cancelled  or  have  expired.  A  financial  asset  is  derecognized  if  the  contractual  rights  on  the  related  cash 
flows are expiring, or if the asset is transferred and the transfer may be subject to derecognition. 

Effective interest rate method 

The  effective  interest  rate  method  is  a  method  of  calculating  the  amortized  cost  of  a  financial  asset  or 
liability  and  of  allocating  the  interest  income  or  interest  expense  over  the  relevant  period.  The  effective 
interest rate is the rate that exactly discounts estimated future cash flows (including all commissions that 
are an integral part of the effective interest rate, transaction costs and other premiums or discounts) over 
the expected life of the financial asset or liability or, when appropriate, a shorter period. 

31 

Transaction  costs  consist  primarily  of  legal,  accounting,  and  underwriter  fees  and  other  costs  directly 
attributable to the issuance of the related financial instruments. 

Deferred financing costs 

Financing costs paid during the establishment  of  the Revolving Facility are recognized against the long-
term debt and amortized using the effective interest rate method over the expected term of the Revolving 
Facility. When the Revolving Facility is paid in full, the deferred financing costs are presented as an asset 
because they are attached to a revolving facility that still exists and is still available for use. 

Impairment loss on financial assets 

Financial assets, other than assets measured at fair value through profit or loss, are tested for impairment 
at  each  reporting  date.  Financial  assets  are  impaired  if  there  is  objective  evidence  of  impairment  as  a 
result  of  one  or  more  events  that  occurred  after  the  initial  recognition  of  the  financial  asset  on  the 
estimated future cash flows of the asset. For certain classes of financial assets, such as accounts receivable, 
those assets that do not incur impairment losses individually are then collectively assessed for impairment. 

For  financial  assets  recognized  at  amortized  cost,  the  impairment  loss  is  measured  as  the  difference 
between the asset’s carrying value and the present value of estimated future cash flows discounted at the 
financial asset’s original effective interest rate. 

The  carrying  value  of  the  asset  is  directly  reduced  by  the  impairment  for  all  financial  assets,  with  the 
exception  of  accounts  receivable,  whose  carrying  value  is  reduced  through  the  use  of  an  allowance 
account. 

Aside  from  equity  instruments  and  available-for-sale  debt  instruments,  if,  in  a  subsequent  period,  the 
amount of the impairment loss decreases and the decrease can be objectively tied to an event occurring 
after the impairment was recognized, the previously recognized impairment loss is reversed through the 
income  statement  to  the  extent  the  carrying  value  of  the  asset  at  the  date  the  impairment  is  reversed 
does not exceed what the amortized cost would have been had the impairment not been recognized. 

Classification and measurement 

The  Company  classifies  financial  instruments  into  categories  based  on  their  nature  and  characteristics. 
Management determines where to classify financial instruments when they are initially recognized, which 
is usually the transaction date. 

The Company has made the following classifications: 

•  Cash and cash equivalents and accounts receivable are classified as loans and receivables and are 

measured at amortized cost. 

•  Derivative  financial  instruments  that  are  not  designated  in  hedge  relationships  are  classified  as 
assets and liabilities at fair value through profit or loss and are measured at fair value. Gains and 
losses from the periodic remeasurement are recognized in profit or loss. 

•  Accounts  payable  and  accrued  liabilities,  other  accounts  payable  and  long-term  debt  are 

classified as other financial liabilities and are measured at amortized cost.  

Derivative financial instruments and hedge accounting 

A portion of the Company’s revenues and operating expenses is denominated in U.S. dollars. The Company 
uses foreign currency forward contracts to eliminate or reduce the risks of exchange rate fluctuations that 
have an impact on a portion of these revenues. Management is responsible for setting acceptable levels of 
risk and does not use derivative financial instruments for speculative purposes. More detailed information 
on derivative financial instruments is provided in Note 24. 

32 

The fair value of instruments that qualify for cash flow hedging is reported on the Consolidated Statement 
of  Financial  Position.  The  change  in  fair  value  related  to  the  effective  portion  of  the  hedge  of  derivative 
financial  instruments  denominated  in  U.S.  dollars  used  as  a  cash  flow  hedge  of  anticipated  revenues 
denominated in U.S. dollars is recognized in other comprehensive income and recognized in profit or loss 
when  the  hedged  item  affects  profit  or  loss.  The  effectiveness  of  the  hedging  relationships  is  measured 
both at the inception of the hedge and on an ongoing basis. 

When  a  hedging  relationship  ceases  to  be  effective,  the  corresponding  gains  and  losses  presented  in 
accumulated other comprehensive income are recognized in the profit or loss of the period during which 
the hedging relationship ceases to be effective.  

A derivative is presented as a non-current asset or a non-current liability if the remaining term to maturity 
of the instrument is over 12 months and if it is not expected to be realized or settled within 12 months. The 
other derivatives are presented as current assets or current liabilities. 

CASH AND CASH EQUIVALENTS  

Cash and cash equivalents include cash, bank balances and liquid investments that are readily convertible 
in the short-term and have a maturity date of less than three months from the date of acquisition, into a 
known amount of cash and for which the risk of a variation in value is negligible. 

REBATES  AND  ACCOUNTS  RECEIVABLE  AND  PAYABLE  ARISING  FROM  DISPOSITIONS  AND  FROM 
ESCROW TRANSACTIONS  

The Company’s services include administering a rebate program and running a used equipment trade-in 
program  for  certain  customers.  As  part  of  these  services,  the  Company  frequently  receives  cash  from 
customers (in the case of the rebate program) and from used equipment resellers. This cash, minus related 
commissions  earned  by  the  Company,  must  be  remitted  to  the  other  party  to  the  transaction.  Financial 
statement amounts related to these transactions are described in Note 10. 

The  amount  received  up  to  the  reporting  date  but  not  remitted  to  the  other  party  is  presented  on  the 
Consolidated Statement of Financial Position as Cash held for the benefit of third parties. 

The  Company  also  offers  an  escrow  service.  As  part  of  this  service,  the  Company  is  named  as  an  escrow 
agent to receive, hold and transfer funds. The Company receives cash that is released, minus any related 
fees, costs or charges, once the transaction between seller and buyer is finalized. The cash received is also 
presented on the Consolidated Statement of Financial Position as Cash held for the benefit of third parties.  

The  corresponding  amount  is  presented  on  the  Consolidated  Statement  of  Financial  Position  as  Other 
accounts payable. 

REVENUE RECOGNITION 

Revenues  derived  from  e-business  industry  are  generated  from  the  rights  of  use,  transaction  fees, 
advertising,  software  development  as  well  as  from  integration,  maintenance  and  hosting  services.  In  all 
cases,  revenues  generated  in  the  normal  course  of  business  are  measured  at  the  fair  value  of  the 
consideration received or receivable. Revenues are recognized only when there is persuasive evidence that 
an  arrangement  exists,  delivery  has  occurred  or  the  service  has  been  rendered,  the  price  is  fixed  or 
determinable,  and  collection  of  the  related  receivable  is  reasonably  assured.  Revenues  arising  from  an 
agreement  to  render  services  are  recognized  based  on  the  stage  of  completion  of  the  contract.  Where 
applicable, rebates and similar deductions are deducted from revenues.  

33 

In  addition  to  these  general  revenue-recognition  policies,  the  following  specific  revenue-recognition 
policies are applied to the Company’s main sources of revenue: 

•  Revenues from rights of use are recognized on a straight-line basis over the term of the agreement 
or in some cases, when the service is used. Certain rights of use revenues are generated from the 
sale  of  classified  ad  packages.  These  revenues  are  recognized  on  a  straight-line  basis  over  the 
estimated life as of the date the ad is posted. The estimated life is determined based on historical 
data for each type of ad. An estimate based on  the historical data is also used to determine ads 
that will never be posted, and consequently are recognized as revenue upon receipt of payment. 

• 

Transaction fees are recognized when the transaction occurs. 

•  Revenues from advertising are recognized on a straight-line basis over the term of the campaign. 

• 

Software development revenues are recognized using the percentage-of-completion method. The 
degree of completion is determined by dividing the cumulative costs incurred at the closing date 
by the sum of incurred and estimated costs to complete the contract.  

•  Revenues  from  integration,  maintenance  and  hosting  services  are  recognized  on  a  straight-line 

basis over the term of the agreement. 

PROPERTY, PLANT AND EQUIPMENT 

Property,  plant  and  equipment  are  recognized  at  cost  less  accumulated  depreciation  and  accumulated 
impairment  losses.  Depreciation  is  recognized  over  the  estimated  useful  lives  of  the  related  assets  using 
the following methods and periods: 

Office furniture 
Computer and other equipment 
Leasehold improvements 

Method 

Straight-line 
Straight-line 
Straight-line 

Period

3 years
3 years
Term of the lease

The  estimated  useful  lives,  residual  values  and  depreciation  methods  are  reviewed  at  the  end  of  each 
financial  reporting  period,  and  the  impact  of  any  change  in  estimate  is  accounted  for  on  a  prospective 
basis. 

Items  of  property,  plant  and  equipment  are  derecognized  upon  disposal  when  no  future  economic 
benefits are expected to arise from the continued use of the asset. A gain or loss arising on the disposal or 
retirement of an item of property, plant and equipment is the difference between the sales proceeds and 
the carrying amount of the asset and is recognized in profit or loss in Other revenues (expenses).  

IMPAIRMENT OF LONG-LIVED ASSETS, EXCLUDING GOODWILL 

At the end of each financial reporting period, the Company reviews the carrying amounts of its property, 
plant  and  equipment  and  finite-life  intangible  assets  to  determine  whether  there  is  any  indication  that 
those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the 
asset  is  estimated  in  order  to  determine  the  amount  of  the  impairment  loss  (if  any).  Where  it  is  not 
possible  to  estimate  the  recoverable  amount  of  an  individual  asset,  the  Company  estimates  the 
recoverable  amount  of  the  cash-generating  unit  to  which  the  asset  belongs.  Where  a  reasonable  and 
consistent  basis  of  allocation  can  be  identified,  corporate  assets  are  also  allocated  to  individual  cash-
generating units; otherwise, they are allocated to the smallest group of cash-generating units for which a 
reasonable and consistent allocation basis can be identified. 

Intangible  assets  not  yet  available  for  use  are  tested  for  impairment  at  least  once  a  year  and  whenever 
there is an indication that the asset may be impaired. 

34 

 
 
 
 
 
 
 
Certain  trademarks  acquired  in  business  combinations  have  been  identified  as  having  indefinite  lives  as 
they  are  highly  recognizable  in  the  market  and  there  is  no  foreseeable  time  limit  to  their  ability  to 
generate revenues. 

Cash-generating units to which indefinite-life trademarks have been allocated are tested for impairment 
annually  or  more  frequently  when  there  is  indication  that  the  unit  may  be  impaired.  If  the  recoverable 
amount  of  the  cash-generating  unit  is  less  than  its  carrying  amount,  the  impairment  loss  is  allocated 
proportionately across the assets of the unit.  

Recoverable amount is the higher of fair value less costs of disposal and value in use. To measure value in 
use, estimated future cash flows are discounted to their present value using a discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset for which the 
estimates of future cash flows have not been adjusted. 

If the recoverable amount of an asset (or a cash-generating unit) is estimated to be less than its carrying 
amount,  the  carrying  amount  of  the  asset  (or  the  cash-generating  unit)  is  reduced  to  its  recoverable 
amount. An impairment loss is immediately recognized in profit or loss. 

Where an impairment loss subsequently reverses, the carrying amount of the asset (or a cash-generating 
unit) is increased to the revised estimate  of its recoverable amount to extent that the increased carrying 
amount does not exceed the carrying amount that would have been determined had no impairment loss 
been recognized for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is 
immediately recognized in profit or loss. 

INTANGIBLE ASSETS 

Intangible assets comprise software and acquired intangible assets. 

Software 

Some software are purchased to meet  the Company’s technology needs and are recognized at cost less 
accumulated  amortization  and  accumulated  impairment  losses.  Intangible  assets  also  include  costs  to 
produce internally-developed software and websites, including the portion of capitalized personnel costs 
of the Company’s development group. These costs include all of the expenses incurred starting from the 
date  when  all  the  capitalization  criteria  is  met.  Where  no  internally-generated  intangible  asset  can  be 
recognized,  development  expenses  are  recognized  in  profit  or  loss  in  the  period  they  are  incurred.  After 
initial  recognition, 
less  accumulated 
amortization and accumulated impairment losses. These costs are amortized on a straight-line basis over 
their estimated useful lives ranging from three to five years. 

intangible  assets  are  recorded  at  cost 

internally-generated 

Acquired intangible assets 

Acquired intangible assets consist of client bases, technologies, finite-  and indefinite-life trademarks and 
databases  acquired  from  business  acquisitions.  They  are  recorded  at  cost  (i.e.,  the  acquisition-date  fair 
value),  less  accumulated  impairment  losses  and  amortization.  Acquired  intangible  assets,  except  for 
indefinite-life trademarks that are not amortized but are assessed for impairment annually, are amortized 
on a straight-line basis over their respective estimated useful lives, using the following periods: 

Category 

Client bases 
Technologies 
Finite-life trademarks 
Databases 

Period 

3 to 10 years
3 to 5 years
10 years
5 years

35 

 
 
 
The estimated useful lives and amortization methods of intangible assets are reviewed at the end of each 
financial  reporting  period,  and  the  impact  of  any  change  in  estimates  is  accounted  for  on  a  prospective 
basis. 

Intangible assets are derecognized upon disposal or when no future economic benefits are expected from 
their  use  or  disposal.  Gains  or  losses  arising  from  derecognition  of  an  intangible  asset,  measured  as  the 
difference  between  the  net  proceeds  from  the  disposal  of  the  asset  and  its  carrying  amount,  are 
recognized in profit or loss when the asset is derecognized. 

Internally-generated assets 

Technology  expenses  are  expensed  as  incurred,  except  for  certain  internally-developed  software  and 
website  costs,  in  particular  enhancements  to  the  Company’s  websites,  which  are  capitalized  when  the 
criteria related to future economic benefits and measurement of cost are met. In which case these costs 
are amortized over a period ranging from three to five years. Amortization of internally-developed software 
and websites is included in technology expenses.   

BUSINESS COMBINATIONS 

Business acquisitions are accounted for under the acquisition method. The consideration transferred in a 
business combination is measured at fair value, which is calculated as the sum of the acquisition-date fair 
values of the assets transferred by the Company, liabilities incurred by the Company to the former owners 
of the acquiree, and the equity interests issued by the Company in exchange for control of the acquiree. 
Acquisition-related costs are generally recognized in profit or loss as incurred. 

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at the 
acquisition-date fair value, except that: 

•  Deferred tax assets or liabilities and liabilities or assets related to employee benefit arrangements 
are  recognized  and  measured  in  accordance  with  IAS  12  Income Taxes  and  IAS  19  Employee 
Benefits, respectively. 

• 

Liabilities or equity instruments related to share-based payment arrangements of the acquiree or 
share-based  payment  arrangements  of  the  Company  entered  into  to  replace  share-based 
payment  arrangements  of  the  acquiree  are  measured  in  accordance  with  IFRS  2  Share-Based 
Payment at the acquisition date. 

•  Assets  (or  disposal  groups)  that  are  classified  as  held  for  sale  in  accordance  with  IFRS  5  Non-
Current Assets Held for Sale and Discontinued Operations are measured in accordance with that 
standard. 

Deferred revenues from business combinations are recognized at fair value. This corresponds to the future 
costs  to  perform  the  services,  the  collection  of  which  took  place  before  the  acquisition,  plus  a  profit 
margin. This profit margin is the average margin the Company realized for the delivery of the same kind of 
service. 

36 

 
The fair value of acquired intangible assets is determined as follows: 

Trademarks are recognized at fair value according to the avoided royalties’ method. Acquired technology 
is evaluated using the replacement cost method. It estimates the cost to rebuild a platform by adding the 
estimated  loss  of  profits  during  the  reconstruction.  The  multiperiod  excess  earnings  method  is  used  to 
calculate  the  value  of  customer  relationships.    The  avoided  royalties  method,  the  replacement  cost 
method and the multi-period excess earnings method are all primarily based upon expected discounted 
cash  flows  according  to  currently  available  information,  such  as  historical  and  projected  revenues,  the 
probability of renewal of each contract and certain other relevant assumptions. 

Goodwill  is  measured  as  the  excess  of  the  total  consideration  transferred,  the  amount  of  any  non-
controlling  interests  in  the  acquiree  and  the  fair  value  of  the  acquirer’s  previously  held  equity  interest  in 
the  acquiree  (if  any)  over  the  net  balance  of  the  acquisition-date  amounts  of  the  identifiable  assets 
acquired and liabilities assumed. If, after remeasurement, the net balance of the acquisition-date amounts 
of the identifiable assets acquired and liabilities assumed exceeds the total consideration transferred, the 
amount of any non-controlling interests in the acquiree, and the fair value of the acquirer’s previously-held 
interest in the acquiree (if any), the excess amount is recognized immediately in profit or loss as a bargain 
purchase gain. 

GOODWILL 

Goodwill  arising  from  a  business  combination  is  recognized  at  cost  as  established  at  the  date  of 
acquisition of the business (see Business Combinations) less accumulated impairment losses, if any. 

For impairment testing purposes, goodwill is allocated to each of the Company’s cash-generating units (or 
groups of cash-generating units) that is expected to benefit from the synergies of the combination. 

A  cash-generating  unit  to  which  goodwill  has  been  allocated  is  tested  for  impairment  annually  or  more 
frequently  when  there  is  an  indication  that  the  unit  may  be  impaired.  If  the  recoverable  amount  of  the 
cash-generating unit is less than its carrying amount, the impairment loss is first allocated to reduce the 
carrying amount of any goodwill allocated to the unit and then to the other assets of the unit on a pro-rata 
basis  based  on  the  carrying  amount  of  each  asset  in  the  unit.  Any  impairment  loss  for  goodwill  is 
recognized  directly  in  profit  or  loss  of  the  Consolidated  Statement  of  Income.  An  impairment  loss 
recognized for goodwill is not reversed in subsequent periods. 

On  disposal  of  the  relevant  cash-generating  unit,  the  attributable  amount  of  goodwill  is  included  in  the 
determination of the profit or loss on disposal. 

The Company has selected March 31 as the date for performing its annual impairment test for goodwill. 

PROVISIONS 

Provisions are recognized when the Company has a present obligation (legal or constructive) as a result of 
a past event, when it is probable that the Company will be required to settle the obligation, and when a 
reliable estimate can be made of the amount of the obligation. 

The  amount  recognized  as  a  provision  is  the  best  estimate  of  the  consideration  required  to  settle  the 
present  obligation  at  the  end  of  the  financial  reporting  period,  taking  into  account  the  risks  and 
uncertainties surrounding the obligation. When a provision is measured using the cash flows estimated to 
settle the present obligation, its carrying amount is the present value of those cash flows. 

LEASES 

Leases  are  classified  as  finance  leases  whenever  the  terms  of  the  lease  transfer  substantially  all  the  risks 
and rewards of ownership to the lessee. All other leases are classified as operating leases. 

37 

The Company as a lessee of an operating lease 

Operating  lease  payments  are  recognized  as  an  expense  on  a  straight-line  basis  over  the  lease  term, 
except  where  another  systematic  basis  is  more  representative  of  the  time  pattern  in  which  economic 
benefits  from  the  leased  asset  are  consumed.  Contingent  rentals  arising  under  operating  leases  are 
recognized as an expense in the period in which they are incurred. 

When  lease  incentives  are  received  to  enter  into  operating  leases,  such  incentives  are  recognized  as  a 
liability. The aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-
line  basis,  except  where  another  systematic  basis  is  more  representative  of  the  time  pattern  in  which 
economic benefits from the leased asset are consumed. 

Deferred lease inducements 

Deferred lease inducements refer to the reimbursement of leasehold improvement expenses and free or 
preferential rent assumed by the landlord under leases for commercial premises. These inducements are 
amortized  on  a  straight-line  basis  over  the  terms  of  the  leases  falling  due  in  April 2016,  in  October 2020 
and  in  May  2022.  Amortization  is  recorded  as  a  reduction  of  the  rent  expense  in  the  Consolidated 
Statement of Income. 

The Company as a lessee of a finance lease 

Assets held under finance leases are initially recognized as Company assets at fair value starting from the 
inception of the lease or, if lower, at the present value of the minimum lease payments. The corresponding 
liability  to  the  lessor  is  included  in  the  Consolidated  Statement  of  Financial  Position  as  a  finance  lease 
obligation.  Lease  payments  are  apportioned  between  finance  expenses  and  reduction  of  the  lease 
obligation  so  as  to  achieve  a  constant  rate  of  interest  on  the  remaining  balance  of  the  liability.  Finance 
expenses are recognized directly in profit or loss, unless they are directly attributable to qualifying assets; in 
which  case  they  are  capitalized  in  accordance  with  the  Company’s  general  policy  on  borrowing  costs. 
Contingent rentals are recognized as expenses in the periods in which they are incurred. 

INCOME TAXES 

Income tax expense is the sum of current taxes and deferred taxes. 

Current taxes 

Current tax payable is based on taxable income for the year. Taxable income and income reported in the 
Consolidated Statement of Income differ due to revenue or expense items that are taxable or deductible 
in other years and items that are never taxable or deductible. The Company’s liability for current taxes is 
calculated  using  tax  rates  that  have  been  enacted  or  substantively  enacted  by  the  end  of  the  financial 
reporting period. 

Deferred taxes 

The Company recognizes income taxes using the asset-liability approach. Under this method, deferred tax 
assets  and  liabilities  are  determined  based  on  deductible  or  taxable  temporary  differences  between  the 
carrying  amounts  and  tax bases  of  assets  and  liabilities  using  enacted  or  substantively  enacted  tax  rates 
expected  to  be  in  effect  in  the  year  in  which  the  differences  are  expected  to  reverse.  Such  deferred  tax 
assets and liabilities are not recognized if the temporary difference arises from goodwill or from the initial 
recognition  (other  than  in  a  business  combination)  of  other  assets  and  liabilities  in  a  transaction  that 
affects neither the taxable income nor the accounting income.  

38 

The carrying amount of deferred tax assets is reviewed at the end of each financial reporting period and is 
reduced when it is no longer probable that sufficient taxable income will be available to allow all or part of 
the asset to be recovered. 

The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax  consequences  that  would  follow 
from the manner in which the Company expects, at the end of the financial reporting period, to recover or 
settle the carrying amount of its assets and liabilities. 

Current and deferred taxes for the year 

Current  and  deferred  taxes  are  recognized  in  profit  or  loss,  except  when  they  relate  to  items  that  have 
been  recognized  in  other  comprehensive  income  or  directly  in  equity,  in  which  case  the  current  and 
deferred  taxes  are  also  recognized,  respectively,  in  other  comprehensive  income  or  directly  in  equity. 
Where current taxes or deferred taxes arise from the initial accounting for a business combination, the tax 
impact is included in the accounting for the business combination. 

TAX CREDITS 

Tax credits, including research and development tax credits, are not recognized until there is reasonable 
assurance that the Company will meet the eligibility criteria of the credits and that they will be received. 
Tax credits are recognized as a deduction to the related expenses in the year they are incurred. 

EMPLOYEE BENEFITS  

Salaries, employee benefits, paid leave, sick leave and bonuses are short-term benefits that are recognized 
in the period in which the Company’s salaries have rendered the related services. 

39 

3 

NEW AND REVISED IFRS, ISSUED BUT NOT YET EFFECTIVE  

Standard and 
interpretation 

Effective date for  
the Company 

Presentation and impact on the Company 

IFRS 9 Financial 
Instruments 

Annual period 
beginning on 
April 1, 2018 

IFRS 15 Revenue   
from Contracts       
with Customers 

Tentatively for    
the annual period 
beginning on 
April 1, 2018 

On July 24, 2014, the IASB issued the final version of IFRS 9 Financial 
Instruments  (“IFRS  9”),  which  replaces  IAS  39 Financial Instruments: 
Recognition and Measurement. This final version of IFRS 9 represents 
the  completion  of  this  project  and  it  includes  requirements  for 
recognition  and  measurement, 
impairment,  derecognition  and 
general  hedge  accounting.  IFRS  9  does  not  address  the  specific 
accounting for open portfolios or macro hedging, as these items are 
part  of  a  separate  IASB  project  that  is  currently  ongoing.  This  final 
Standard 
introduces  a  single,  principles-based  approach  that 
amends  both  the  categories  and  associated  criteria  for  the 
classification and measurement of financial assets, which is driven by 
the  entity’s  business  model  for  the  portfolio  in  which  the  assets  are 
held and the contractual cash flows of these financial assets. Certain 
amendments  have  been  made  to  the  financial  asset  classification 
and  measurement  principles  in  prior  versions  of  IFRS  9.  This 
Standard  introduces  an  amended  hedging  model  which  aligns 
hedge  accounting  more  closely  with  an  entity’s  risk  management 
activities and also includes a new financial asset impairment model 
which  has  an  expanded  scope,  is  based  on  expected  credit  losses 
rather  than  incurred  credit  losses  and  generally  will  result  in  earlier 
recognition of losses. This new Standard supersedes all prior versions 
of  IFRS  9.  The  Company  has  not  yet  examined  the  impacts  of  this 
new standard. 

IFRS  15  Revenue  from  Contracts  with  Customers  establishes 
principles  for  reporting  useful  information  to  users  of  financial 
statements  about  the  nature,  amount,  timing  and  uncertainty  of 
revenue  and  cash  flows  arising  from  an  entity’s  contracts  with 
customers. The core principle of the new Standard is for companies 
to  recognize  revenue  to  depict  the  transfer  of  goods  or  services  to 
customers  in  amounts  that  reflect  the  consideration  to  which  the 
Company  expects  to  be  entitled  in  exchange  for  those  goods  or 
services.   The  new  Standard  will  also  result  in  enhanced  disclosures 
about  revenue,  provide  guidance  for  transactions  that  were  not 
previously addressed comprehensively (for example, service revenue 
and  contract  modifications)  and  improve  guidance  for  multiple-
element  arrangements.  The  Company  has  not  yet  examined  the 
impacts of this new standard. 

40 

 
 
 
 
4 

MANAGEMENT’S ESTIMATES AND JUDGMENTS 

The  preparation  of  consolidated  financial  statements  in  accordance  with  IFRS  requires  management  to 
make estimates and assumptions that affect the reported amounts of revenues and expenses during the 
year and the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at 
the  date  of  the  consolidated  financial  statements.  Management  reviews  its  estimates  regularly,  and 
revisions  to  accounting  estimates  are  recognized  in  the  period  in  which  the  estimate  is  revised,  if  the 
revision  affects  only  that  period,  or  in  the  period  of  the  revision  and  future  periods  if  the  revision  affects 
both the period being reviewed and future periods. Actual results may differ from these estimates. 

ESTIMATES 

In  preparing  consolidated  financial  statements  in  accordance  with  IFRS,  management  must  exercise 
judgment  when  applying  accounting  policies  and  rely  on  assumptions  and  estimates  that  affect  the 
amounts  of  the  assets,  liabilities,  revenues  and  expenses  reported  in  these  consolidated  financial 
statements and on the contingent liability and contingent asset information provided. The actual results of 
items subject to assumptions and estimates may differ from these assumptions and estimates. 

Explanations about the main assumptions and estimates are presented below: 

Revenue recognition 

As mentioned in Note 2, the Company uses assumptions to recognize some of the revenues from rights of 
use  i.e.  the  sale  of  classified  ad  packages.  Management  reviews  these  assumptions  on  a  regular  basis. 
Significant changes in these assumptions will have an impact on the Company’s profit. 

Useful lives of property, plant and equipment and finite-life intangible assets 

At the end of each reporting period, the Company reviews the estimated useful lives of its property, plant 
and equipment and finite-life intangible assets. At the end of the fiscal year, management has determined 
that the useful lives of property, plant and equipment and finite-life intangible assets were appropriate. 

Measurements of assets 

When  applying  the  discounted  future  cash  flows  model  to  determine  the  fair  value  of  groups  of  cash 
generating units to which goodwill is allocated, certain parameters must be used, including estimates of 
future  cash  flows,  discount  rates  and  other  variables;  a  high  degree  of  judgment  must  therefore  be 
exercised.  Impairment  tests  on  property,  plant  and  equipment  and  intangible  assets  are  also  based  on 
similar assumptions. Any future deterioration of market conditions or poor operational performance could 
translate into an inability to recover the current carrying amounts of property, plant and equipment and 
intangible assets. 

See Note 13 for more information on goodwill impairment testing and Note 12 for the test of indefinite-life 
intangible assets.  

Business combinations 

For  business  combinations,  the  Company  must  make  assumptions  and  estimates  to  determine  the 
purchase  price  allocation  of  the  business  being  acquired.  To  do  so,  the  Company  must  determine  the 
acquisition-date  fair  values  of  the  identifiable  assets  acquired  and  liabilities  assumed.  Goodwill  is 
measured as the excess of the acquisition cost over the Company’s share in the fair value of all identified 
assets and liabilities. These assumptions and estimates have an impact on the asset and liability amounts 
recorded  in  the  Consolidated  Statement  of  Financial  Position  on  the  acquisition  date.  In  addition,  the 
estimated useful lives of the acquired property, plant and equipment, the identification of other intangible 

41 

assets and the determination of the finite or indefinite useful lives of intangible assets acquired will have 
an impact on the Company’s profit. 

See Note 2 for more information on the assumptions and estimates used.  

Deferred taxes 

The  Company  is  required  to  estimate  the  income  taxes  in  each  of  the  jurisdictions  in  which  it  operates. 
This includes estimating a value for existing net operating losses based on the Company’s assessment of 
its ability to utilize them against future taxable income before they expire. If the Company’s assessment of 
its  ability  to  use  the  net  operating  losses  proves  inaccurate,  this  would  impact  the  income  tax  expense 
and, consequently, affect the Company’s profit in the relevant year. The Company may be audited by the 
tax  authorities  of  different  jurisdictions.  Given  that  the  determination  of  tax  liabilities  involves  certain 
uncertainties in interpreting complex tax regulations, the Company uses management’s best estimates to 
determine potential tax liabilities. Differences between the estimates and the actual amount of taxes are 
recorded in profit at the time they can be determined. 

JUDGMENTS 

The  critical  accounting  policy  judgments  that  have  the  greatest  impact  on  amounts  reported  in  the 
consolidated financial statements include the following:  

Definition of cash-generating units 

The Company assesses whether there are any indicators of impairment for all non-financial assets at the 
end  of  each  financial  reporting  period.  If  such  indication  exists,  the  recoverable  amount  of  the  asset  is 
estimated  in  order  to  determine  the  extent  of  the  impairment  loss  (if  any).  When  it  is  not  possible  to 
estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount 
of the cash-generating unit to which the asset belongs. Determination  of cash-generating units is based 
on management’s best estimate of what constitutes the lowest level at which an asset or group of assets is 
able to generate cash inflows. The Company must also determine whether goodwill can be attributed to 
one or more cash-generating units.  

See Note 13 for more information on attributions of goodwill to cash-generating units and Note 12 for the 
attribution of indefinite-life intangible assets to cash-generating units.   

5 

SEGMENT INFORMATION 

The Company has only one reportable segment. 

Geographical information is as follows: 

In thousands of Canadian dollars 
Revenues 

Canada 

United States 

Asia and other 

Europe 

42 

2015 
$ 

46,105 

21,349 

2,115 

678 

70,247 

2014 
$ 

41,362 

20,713 

2,512 

789 

65,376 

 
 
 
 
 
 
 
In thousands of Canadian dollars 
Non-current assets 

Canada 

United States 

Asia and other 

As at 
March 31, 
2015 
$ 

140,100 

24,681 

6 

As at 
March 31, 
2014 
$ 

144,300 

24,552 

8 

164,787 

168,860 

Revenues are attributed to geographic areas based on the location of the customers. 

Non-current  assets  include  property,  plant  and  equipment,  intangible  assets,  acquired  intangible  assets 
and goodwill. 

6 

REVENUES 

Revenues are detailed as follows: 

In thousands of Canadian dollars 
Revenues from rights of use  

Revenues from transaction fees 

Revenues from advertising 

Revenues from software development 

Revenues from integration, maintenance and hosting 

Other 

7 

BUSINESS COMBINATION 

DESCRIPTION OF THE BUSINESS COMBINATION 

2015 
$ 
52,048 

6,728 

6,663 

2,627 

1,312 

869 

2014 
$ 
48,203 

6,433 

5,837 

2,731 

1,230 

942 

70,247 

65,376 

On  June 1, 2013,  the  Company  acquired  from  Québecor  Média  Inc.  all  the  shares  of  Jobboom  Inc. 
(“Jobboom”)  a  company  operating  the  jobboom.com  website,  a  leader  in  online  recruitment  in  Quebec 
and a media expert in the labour market intelligence. Acquisition cost for this transaction was $56,818,465 
including  a  favorable  definitive  working  capital  adjustment  of  $681,535.  The  acquisition  was  financed  by 
$8,318,465 in cash from the Company and by $48,500,000 from its Revolving facility. 

On  November 29, 2013,  the  Company  also  acquired  from  Québecor  Média  Inc.  all  the  shares  of  Réseau 
Contact  Inc.  (“Réseau  Contact”),  a  company  operating  reseaucontact.com,  one  of  the  Quebec’s  most 
popular  online  dating  sites.  Acquisition  cost  for  this  transaction  was  $7,448,168  including  a  favorable 
definitive  working  capital  adjustment  of  $51,832.  The  acquisition  was  entirely  financed  by  the  Revolving 
facility of the Company. 

The acquisitions of Jobboom and Réseau Contact bring new possibilities considering the reputation of the 
names Jobboom and Réseau Contact and their place in the online recruitment and interpersonal website 
businesses  and  giving  access  to  the  Company  to  a  large  community  of  members  and  market  with 
countless opportunities. A solid profitability combined with high-potential synergies with the Company’s 
e-commerce development and expertise were also determinant in these acquisitions. 

43 

 
 
 
 
 
 
ACQUISITION OF JOBBOOM 

ASSETS ACQUIRED AND LIABILITIES ASSUMED AT THE ACQUISITION DATE 

In thousands of Canadian dollars 
Assets 

Current assets 

Cash and cash equivalents 

Accounts receivable 

Prepaid expenses and deposits 

Non-current assets  

Acquired intangible assets 

Client base 

Technology 

Trademark 

Total 

Liabilities 

Current liabilities 

Accounts payable and accrued liabilities 

Deferred revenues 

Non-current liabilities 

Deferred taxes 

Total 

Identifiable net assets acquired 

SOURCES AND USES OF FUNDS AT THE TRANSACTION CLOSING DATE 

In thousands of Canadian dollars 
Sources 

Revolving facility (Note 14) 

Cash and cash equivalents 

Uses 

Cash consideration transfered 

Favorable working capital adjustment 

COSTS RELATED TO THE ACQUISITION 

June 1, 2013 
$ 

4,700 

2,712 

40 

7,452 

9,000 

6,371 

18,800 

41,623 

1,023 

3,753 

4,776 

9,890 

14,666 

26,957 

June 1, 2013 
$ 

48,500 

8,318 

56,818 

57,500 

(682) 

56,818 

The total acquisition-related costs amounted to $266,409 and are included in General and administrative 
expenses in the Consolidated Statements of Income. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODWILL ARISING FROM THE BUSINESS COMBINATION 

In thousands of Canadian dollars 
Cash consideration transferred 

Less: 

Fair value of net identifiable acquired assets 

Goodwill 

June 1, 2013 
$ 
56,818 

26,957 

29,861 

The goodwill recognized from this business combination is deductible for tax purposes in the amount of 
$10,911,898, and the balance of $18,949,023 is not tax deductible. 

Goodwill  of  $29,860,921  stems  essentially  from  the  synergies  with  other  activities  of  the  Company,  the 
economic  value  of  the  workforce  acquired  as  well  as  intangible  assets  that  do  not  meet  the  criteria  for 
separate recognition.  

ACQUISITION OF RÉSEAU CONTACT 

ASSETS ACQUIRED AND LIABILITIES ASSUMED AT THE ACQUISITION DATE 

In thousands of Canadian dollars 
Assets 

Current assets 

Cash and cash equivalents 

Accounts receivable 

Prepaid expenses and deposits 

Non-current assets  

Property, plant and equipment 

Acquired intangible assets 

Technology 

Trademark 

Total 

Liabilities 

Current liabilities 

Accounts payable and accrued liabilities 

Deferred revenues 

Non-current liabilities 

Deferred taxes 

Total 

Identifiable net assets acquired 

November 29, 2013 
$ 

420 

88 

300 

808 

138 

2,800 

2,700 

6,446 

74 

130 

204 

1,097 

1,301 

5,145 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
SOURCES AND USES OF FUNDS AT THE TRANSACTION CLOSING DATE 

In thousands of Canadian dollars 
Sources 

Revolving facility (Note 14) 

Uses 

Cash consideration transfered 

Favorable working capital adjustment 

COSTS RELATED TO THE ACQUISITION 

November 29, 2013 
$ 

7,448 

7,500 

(52) 

7,448 

The  total  acquisition-related  costs  amounted  to  $65,175  and  are  included  in  General  and  administrative 
expenses in the Consolidated Statements of Income. 

GOODWILL ARISING FROM THE BUSINESS COMBINATION 

In thousands of Canadian dollars 
Cash consideration transferred 

Less: 

Fair value of net identifiable acquired assets 

Goodwill 

November 29, 2013 
$ 
7,448 

5,145 

2,303 

For tax purposes, goodwill in the amount of $3,435,932 is deductible. 

Goodwill  of  $2,302,731  stems  essentially  from  the  synergies  with  other  activities  of  the  Company,  the 
economic  value  of  the  workforce  acquired  as  well  as  intangible  assets  that  do  not  meet  the  criteria  for 
separate recognition. 

IMPACT OF THE BUSINESS COMBINATIONS ON THE COMPANY’S FINANCIAL PERFORMANCE 

The  Company’s  profit  for  the  year  ended  March 31, 2014,  includes  $7,737,777  in  revenues  and  a  $1,123,200 
profit  generated  from  Jobboom  additional  business  and  $903,538  in  revenues  and  a  $132,683  profit 
generated from Réseau Contact additional business. 

If  these  business  combinations  had  been  completed  on  April 1, 2013,  the  Company’s  consolidated 
revenues  for  the  year  ended  March 31, 2014,  would  have  totaled  $68,979,726,  and  consolidated  profit  for 
the same period would have totaled $13,268,427. 

The  Company  considers  the  pro  forma  figures  to  be  an  approximate  measurement  of  the  financial 
performance of the combined business over a twelve-month period. However, pro forma information does 
not account for synergies or changes to historical transactions and is not necessarily indicative of the profit 
of the Company if the acquisitions actually occurred on April 1, 2013, nor of the profit that may be achieved 
in the future. 

46 

 
 
 
 
 
 
 
 
 
To determine the Company’s pro forma consolidated revenues and profit if Jobboom and Réseau Contact 
had been acquired on April 1, 2013, the Company: 

• 

• 

• 

calculated  depreciation  of  property,  plant  and  equipment  and  amortization  of  other  acquired 
intangible  assets  based  on  the  fair  value  arising  from  initial  recognition  of  the  business 
combination  rather  than  the  carrying  amounts  recognized  in  the  pre-acquisition  financial 
statements. 

calculated  the  borrowing  costs  on  the  Company’s  net 
combination. 

indebtedness  after  the  business 

calculated  an  additional  income  tax  expense  to  reflect  the  pro  forma  adjustments  described 
above. 

8 

SUBSIDIARIES 

The table below provides details on the subsidiaries that the Company owned directly and indirectly as at 
March 31, 2015. 

Ownership 
interest 
percentage 

Percentage 
of voting 
rights 

Country of 
incorporation 
or 
registration 
and 
operation 

Canada 

Canada 

Canada 

Canada 

Subsidiary name 

Carrus Technologies Inc. 

3808891 Canada Inc. 

The Broker Forum Inc. 

MERX Networks Inc. 

InterTrade Systems Inc. 

Canada 

100 

100 

100 

100 

100 

InterTrade Technologies, Inc. 

United States 

100 

4222661 Canada Inc. 

Canada 

100 

TIM USA Inc. 

United States 

100 

Market Velocity, Inc. 

United States 

100 

Construction Bidboard Inc. 

United States 

100 

Power Source On-Line, Inc. 

United States 

100 

International Data Base Corp. 

United States 

100 

Polygroup, Ltd. 

United States 

100 

LesPAC Network Inc. 
Mediagrif Information 
Consulting (Shenzhen) Co. Ltd 

Canada 

China 

Jobboom Inc. 

Réseau Contact Inc. 

Canada 

Canada 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Industry sector serviced 
by the electronic 
commerce solutions of 
the Company 

Automotive aftermarket 

Holding company 

Electronic components 

E-procurement 
Supply chain 
collaboration 
Supply chain 
collaboration 

E-procurement 

Holding company 
Computer equipment, 
telecommunication and 
consumer electronics 

E-procurement 
Computer equipment, 
telecommunication and 
consumer electronics 

E-procurement 

Diamonds and jewelry 

Classified ads 

Electronic components 
Employment and talent 
acquisition 

Online dating 

47 

9 

JOINT-VENTURES 

The Company has interests in a joint venture (the “joint venture”) in which it shares joint control with its co-
venturers. The Company’s interest in the joint venture and its operations is summarized as follows: 

A 50% ownership in Société d’investissement M-S S.E.C. (a limited partnership), which operates under the 
brand Global Wine & Spirits (GWS). GWS operates a virtual business-to-business electronic network offering 
an integrated solution for the purchase and sale of wine and spirits. 

During  the  year  ended  March 31, 2015,  the  Company  recorded  revenues  of  $1,618,860  ($1,843,177  in  2014) 
from  transactions  with  GWS.  In  addition,  the  Company  recharged  to  GWS  operating  expenses  in  the 
amount of $254,039 ($276,789 in 2014). These recharges were presented against operating expenses in the 
Consolidated  Statement  of  Income.  As  at  March 31, 2015,  GWS  accounts  receivable  to  the  Company  are 
$120,980 ($52,415 as at March 31, 2014). 

These  transactions  occurred  in  the  normal  course  of  business  and  were  measured  at  the  amount  of 
consideration agreed to by the parties. 

10 

REBATES AND ACCOUNTS RECEIVABLE AND PAYABLE ARISING FROM 
DISPOSITIONS AND FROM ESCROW TRANSACTIONS  

Cash received as at March 31, 2015, for the administration of a rebate program and used equipment trade-
in  transactions,  but  not  yet  remitted  to  the  counterparty,  presented  on  the  Consolidated  Statement  of 
Financial  Position  as  Cash  held  for  the  benefit  of  third  parties,  amounted  to  $206,084  (US$162,488) 
($94,779  in  2014  (US$85,750)).  As  at  March 31, 2015,  the  amount  of  accounts  receivable  related  to  rebate 
and disposition transactions amounted to $563,258 (US$444,105) ($752,368 in 2014 (US$680,691)).  

The amount received as at March 31, 2015, for escrow services presented on the Consolidated Statement of 
Financial  Position  as  Cash  held  for  the  benefit  of  third  parties  amounted  to  $460,127  (US$362,790) 
($809,799 in 2014 (US$732,651)). 

The total accounts payable for these transactions amounted to $1,229,469 (US$969,383) ($1,656,946 in 2014 
(US$1,499,092)) and are presented in Other accounts payable in the Consolidated Statement of Financial 
Position. 

48 

11 

PROPERTY, PLANT AND EQUIPMENT 

Property, plant and equipment consist of the following: 

Office 
furniture 
$ 

Computer 
and other 
equipment 
$ 

Leasehold 
improve-
ments 
$ 

Assets under 
finance 
leases 
$ 

Total 
$ 

In thousands of Canadian dollars 
Cost 
Balance as at March 31, 2013 

Acquisitions 

Acquisitions through 
business combinations 
Disposals 

Balance as at March 31, 2014 

Acquisitions 

Disposals 

Balance as at March 31, 2015 

Accumulated depreciation 

1,481 

100 

- 

(176) 

1,405 

232 

(1) 

1,636 

7,786 

857 

138 

(388) 

 8,393 

479 

(13) 

8,859 

Balance as at March 31, 2013 

(1,001) 

(7,080) 

Eliminations  related  to  asset 
disposals 
Depreciation for the year 

Balance as at March 31, 2014 

Eliminations  related  to  asset 
disposals 
Depreciation for the year 

Balance as at March 31, 2015 

173 

(179) 

(1,007) 

1 

(239) 

(1,245) 

383 

(548) 

(7,245) 

13 

(660) 

(7,892) 

1,194 

104 

- 

(27) 

1,271 

55 

- 

1,326 

(355) 

27 

(133) 

(461) 

- 

(139) 

(600) 

Net carrying amount 

Balance as at March 31, 2014 

Balance as at March 31, 2015 

398 

391 

1,148 

967 

810 

726 

198 

10,659 

- 

- 

- 

198 

- 

(198) 

1,061 

138 

(591) 

11,267 

766 

(212) 

- 

11,821  

(173) 

(8,609) 

- 

583 

(25) 

(198) 

198 

- 

- 

- 

- 

(885) 

(8,911) 

212 

(1,038) 

(9,737) 

 2,356 

2,084 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12 

INTANGIBLE ASSETS AND ACQUIRED INTANGIBLE ASSETS 

Intangible assets consist of the following:  

In thousands of Canadian dollars 
Cost 

Balance as at March 31, 2013 

Acquisitions 

Disposals 

Balance as at March 31, 2014 

Acquisitions 

Disposals 

Balance as at March 31, 2015 

Accumulated amortization 

Balance as at March 31, 2013 

Eliminations related to asset disposals 

Amortization for the year 

Balance as at March 31, 2014 

Eliminations related to asset disposals 

Amortization for the year 

Balance as at March 31, 2015 

Intangible assets 

Internally-
developed 
software and 
websites 

Software 

Total 

$ 

$ 

$ 

3,756 

314 

(77) 

3,993 

538 

(487) 

4,044 

(3,252) 

77 

(269) 

(3,444) 

487 

(497) 

(3,454) 

103 

- 

(103) 

- 

1,180 

- 

3,859 

314 

(180) 

3,993 

1,718 

(487) 

1,180 

5,224 

(103) 

103 

- 

- 

- 

(51) 

(51) 

(3,355) 

180 

(269) 

(3,444) 

487 

(548) 

(3,505) 

Net carrying amount 

Balance as at March 31, 2014 

Balance as at March 31, 2015 

549 

590 

- 

1,129 

549 

1,719 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Acquired intangible assets comprise the following:  

Acquired intangible assets 

Client bases 

Technology 

Finite-life 
trademarks 

Indefinite-
life 
trademarks 

Total 

$ 

$ 

$ 

$ 

$ 

12,118 

9,000 

21,118 

21,118 

(9,221) 

(2,378) 

(11,599) 

(1,538) 

(13,137) 

9,605 

9,171 

18,776 

18,776 

(5,468) 

(3,657) 

(9,125) 

(3,428) 

(12,553) 

604 

25,000 

47,327 

- 

21,500 

39,671 

604 

604 

46,500 

86,998 

46,500 

86,998 

(586) 

(13) 

(599) 

(5) 

(604) 

- 

- 

- 

- 

- 

(15,275) 

(6,048) 

(21,323) 

(4,971) 

(26,294) 

In thousands of Canadian dollars 
Cost 

Balance as at March 31, 2013 

Acquisitions through business 

combinations 

Balance as at March 31, 2014 

Balance as at March 31, 2015 

Accumulated amortization 

Balance as at March 31, 2013 

Amortization for the year 

Balance as at March 31, 2014 

Amortization for the year 

Balance as at March 31, 2015 

Net carrying amount 

Balance as at March 31, 2014 

Balance as at March 31, 2015 

9,519 

7,981 

9,651 

6,223 

5 

- 

46,500 

65,675 

46,500 

60,704 

IMPAIRMENT TEST OF THE TRADEMARK WITH AN INDEFINITE USEFUL LIFE 

For  the  purpose  of  impairment  testing,  the  indefinite-life  trademark  is  tested  at  the  level  of  its  cash-
generating  unit,  since  this  is  the  lowest  level  at  which  the  indefinite-life  trademark  with  an  indefinite 
useful life is monitored for internal management purposes.  

To determine the cash-generating units to which the indefinite-life trademark is attributed, management 
has analyzed the cash flows related to the indefinite-life trademark and concluded that these entries were 
largely independent from the cash flows from other assets or group of assets. The criterion used was the 
nature of the revenue generated by such trademark. These revenues cannot be combined with any other 
identifiable group of assets due to their distinct features. 

The Company performed an annual impairment test of the cash-generating unit in the fourth quarter of 
the  year  ended  March 31, 2015,  in  accordance  with  the  methods  described  in  Note 2.  The  recoverable 
amount  of  the  cash-generating  unit  associated  with  the  indefinite  life  trademark  exceeded  its  carrying 
amount.  As  a  result,  no  loss  in  value  has  been  recorded  on  the  trademark  with  an  indefinite  useful  life 
during the years ended March 31, 2015 and March 31, 2014.  

As at March 31, 2015, the recoverable amount of the cash-generating unit was established by calculating its 
value in use. This calculation is made using discounted cash flow projections that are based on five-year 
financial  budgets  approved  by  the  Board  of  Directors.  The  model  used  to  determine  discounted  cash 
flows employed a 13.0% discount rate and a 2.0% growth rate for both the future cash flows and the final 
value. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Based on observable market data such as the risk-free rate, risk premium observed in the market, the beta 
of  companies  operating  in  the  same  sector,  the  premium  associated  with  the  size  of  the  Company, 
specific  risks  associated  with  the  cash-generating  unit  and  the  statutory  tax  rate,  the  weighted-average 
cost  of  capital  was  determined  to  a  range  between  12.0%  and  14.0%.  This  reflects  the  overall  risk  of  the 
Company. 

Each  asset  class  (working  capital,  tangible  and  intangible  assets  and  goodwill)  has  its  own  risk  discount 
rate.  The  Company  has  determined  that  the  trademark  is  a  risk  that  is  similar  to  the  overall  risk  of  the 
Company, consequently, a discount rate of 13.0%, representing the first key assumption, has been selected, 
which is in inside the range mentioned above. 

As a second key assumption, the Company believes that a growth rate of 2.0% is reasonable considering 
the projected inflation rate and growth rate of consumer goods. 

These  are  the  two  most  sensitive  assumptions.  A  change  in  other  assumptions  used  would  not  have 
changed the results significantly. 

Reasonably possible changes to these two key assumptions would not cause the carrying amount of the 
cash-generating unit to exceed its recoverable amount. 

A  1.0%  increase  in  the  discount  rate  would  not  have  reduced  the  recoverable  amount  of  the  cash 
generating  units  below  their  carrying  amount.    A  1.0%  decrease  in  the  growth  rate  would  not  have 
reduced the recoverable amount of the cash generating units below their carrying amount. 

13 

GOODWILL 

In thousands of Canadian dollars 
Balance at the beginning of year 

Business acquisitions (Note 7) 

Goodwill 

2015 
$ 
100,280 

- 

2014 

$ 
68,116 

32,164 

100,280 

100,280 

For  the  purpose  of  impairment  testing,  goodwill  is  tested  at  the  level  of  the  Company  as  a  whole  since 
management  is  of  the  opinion  that  the  Company  as  a  whole  benefits  from  the  synergies  of  business 
combinations  completed  to  date  and  since  this  is  the  lowest  level  at  which  goodwill  is  monitored  for 
internal management purposes.  

The Company performed an annual impairment test  of goodwill in the fourth quarter of the year ended 
March 31, 2015,  in  accordance  with  the  methods  described  in  Note 2.  The  recoverable  amount  of  the 
Company  as  a  whole  exceeded  its  carrying  amount.  As  a  result,  no  loss  in  the  value  of  goodwill  was 
recorded for the years ended March 31, 2015 and March 31, 2014. 

As at March 31, 2015, the recoverable value of the Company was established by calculating its value in use. 
This  calculation  is  made  using  discounted  cash  flow  projections  based  on  five-year  financial  budgets 
approved  by  the  Board  of  Directors.  The  model  used  to  determine  discounted  cash  flows  employed  a 
13.0% discount rate and a 2.0% growth rate for both the future cash flows and the final value.  

Based on observable market data, such as the risk-free rate, risk premium observed in the market, the beta 
of  companies  operating  in  the  same  sector,  the  premium  associated  with  the  size  of  the  Company, 
specific  risks  associated  with  the  cash-generating  unit  and  the  statutory  tax  rate,  the  weighted-average 
cost  of  capital  was  determined  to  a  range  between  12.0%  and  14.0%.  This  reflects  the  overall  risk  of  the 
Company. 

Each  asset  class  (working  capital,  tangible  and  intangible  assets  and  goodwill)  has  its  own  risk  discount 
rate.  The  Company  has  determined  that  goodwill  is  similar  to  the  overall  risk  of  the  Company 

52 

 
consequently, a discount rate of 13.0%, representing the first key assumption, has been selected, which is 
in inside the range mentioned above. 

As a second key assumption, the Company believes that a growth rate of 2.0% is reasonable considering 
the projected inflation rate and growth rate of consumer goods. 

These are the two most sensitive assumptions. A change in other assumptions  would not have changed 
the results significantly. 

Reasonably possible changes to these two key assumptions would not cause the carrying amount of the 
cash-generating unit to exceed its recoverable amount. 

A  1.0%  increase  in  the  discount  rate  would  not  have  reduced  the  recoverable  amount  of  the  Company 
below  its  carrying  amount.  A  1.0%  decrease  in  the  growth  rate  would  not  have  reduced  the  recoverable 
amount of the Company below its carrying amount. 

14 

LONG-TERM DEBT 

On November 10, 2011,  the  Company  entered 
into  a  credit  agreement,  which  was  amended  on 
November 13, 2012  (the  “Credit  Agreement”)  with  two  Canadian  financial  institutions  pursuant  to  which 
lenders  made  available  to  the  Company  a  $60,000,000  secured  revolving  five-year  credit  facility 
(The “Revolving Facility”) and an accordion loan of $40,000,000 subject to lenders’ acceptance. 

The  Revolving  Facility  expires  on  November 9, 2016,  and  any  outstanding  amounts  are  due  in  full  at 
maturity. Amounts under the Credit Agreement are repayable before maturity without penalty.  

The  Revolving  Facility  bear  interest  at  a  rate  based  either  on  Canadian  prime  rate,  LIBOR  or  bankers’ 
acceptance  rate  plus  a  margin  in  each  case.  This  margin  varies  according  to  the  ratio  of  total  debt  to 
earnings before interest, taxes, depreciation and amortization “EBITDA,” as described below.  As at March 
31,  2015,  the  actual  rate  was  1.00%  and  the  margin  was  1.50%.  In  addition,  the  unused  portion  of  the 
Revolving Facility bears interest at 0.30% as standby fees.  

All obligations under the Credit Agreement are secured by a first-rank security (hypothec) on substantially 
all of the Company’s assets, tangible and intangible, present and future.  

The Credit Agreement contains certain covenants and certain events of default customary for loans of this 
nature, including some limitations to the levels of investments and acquisitions, capital expenditures and 
distributions. The Credit Agreement is also subject to restrictive covenants requiring certain financial ratios 
to  be  maintained.  As  at  March 31, 2015,  the  Company  was  in  compliance  with  the  financial  ratios 
prescribed under these covenants: 

1)  a fixed charge coverage ratio of not less than 1.20:1.00 at all times. 

2)  a total debt to EBITDA ratio of not more than 2.5. 

Fixed charge, total debt and EBITDA, which are used in the calculation of the covenants mentioned above, 
are defined precisely in the Credit Agreement.  

Financial ratios are calculated using the financial information of the twelve-month period ending on the 
date the ratio is calculated.  

53 

The following table provides the long-term debt information: 

In thousands of Canadian dollars 

Revolving credit facility, bearing interest at the bankers’ acceptance rate, 
plus 1.50% (1.50% as at March 31, 2014), maturing in November 2016 

Deferred financing costs 

As at 
March 31, 

2015 

$ 

26,100 

- 
26,100 

As at 
March 31, 
2014 
$ 

37,040 

(120) 
36,920 

The minimum capital repayments are $26,100,000 for the year ending March 31, 2017. 

15 

SHARE CAPITAL 

a) Authorized and paid, unlimited number 

•  Common shares. 

•  Preferred shares, issuable in series with terms, conditions and dividends to be determined by the 

Board of Directors upon issuance.  

b) The following table summarizes common share activity for the last two fiscal years: 

In thousands 

Balance at beginning of year 
Repurchased for cancellation (Note 15 b) i)) 
Balance at end of year 

2015 

Shares 

15,817 
(275) 
15,542 

$   

Shares 

2014 

83,141  
(1,446)  
81,695  

15,834 
(17) 
15,817 

$ 

83,227 
(86) 
83,141 

i  )  During  the  year  ended  March 31, 2015,  the  Company  repurchased  275,100  of  its  common  shares 
(16,420  in  2014)  for  a  cash  consideration  of  $4,957,141  ($311,977  in  2014)  in  connection  with  its  Normal 
Course  Issuer  Bid.  An  average  issue  price  of  $5.26  ($5.26  in  2014)  per  share  before  repurchase  was 
recorded as a deduction from Share capital in a total amount of $1,446,003 ($86,369 in 2014), and the 
balance was charged to Retained earnings.  

c) Dividends declared 

Subsequent to the end of the year ended March 31, 2015, i.e. on June 9, 2015, the Company announced the 
payment  of  a  cash  dividend  of  $0.10  per  share,  payable  on  July  15,  2015  to  shareholders  of  record  on 
July 2, 2015. 

2015 

On June 10, 2014, the Company announced the payment of a cash dividend of $0.10 per share, payable on 
July 15, 2014, to shareholders of record on July 2, 2014. 

On August 5, 2014, the Company announced the payment of a cash dividend of $0.10 per share, payable 
on October 15, 2014, to shareholders of record on October 1, 2014. 

On  November  11,  2014,  the  Company  announced  the  payment  of  a  cash  dividend  of  $0.10  per  share, 
payable on January 15, 2015, to shareholders of record on January 2, 2015. 

On February 10, 2015, the Company announced the payment of a cash dividend of $0.10 per share, payable 
on April 15, 2015, to shareholders of record on April 1, 2015. 

54 

 
 
 
 
 
 
 
 
2014 

On June 11, 2013, the Company announced the payment of a cash dividend of $0.10 per share, payable on 
July 15, 2013, to shareholders of record on July 2, 2013. 

On August 6, 2013, the Company announced the payment of a cash dividend of $0.10 per share, payable 
on October 15, 2013, to shareholders of record on October 1, 2013. 

On  November 12, 2013,  the  Company  announced  the  payment  of  a  cash  dividend  of  $0.10  per  share, 
payable on January 15, 2014, to shareholders of record on January 3, 2014. 

On February 11, 2014, the Company announced the payment of a cash dividend of $0.10 per share, payable 
on April 15, 2014, to shareholders of record on April 1, 2014. 

16 

STOCK-BASED COMPENSATION 

On  July  2004,  the  Company  established  a  stock  purchase  plan.  Certain  amendments  to  the  plan  have 
subsequently  been  adopted  and  are  in  effect  on  the  date  hereof  for  all  regular  full-time  and  part-time 
employees  who  are  Canadian  residents.    Directors  are  not  eligible  to  participate  in  this  plan.  Under  the 
terms  of  the  plan,  employees  may  elect  to  contribute,  through  payroll  deductions,  up  to  10%  of  their 
annual income up to  a maximum of $20,000 annually ($10,000 in 2014) to purchase common shares in 
the Company on the open market. Under the plan, the Company matches employee contributions to the 
plan  up  to  a  maximum  contribution  of  $1,300  per  employee  ($1,100  in  2014).  Employees  must  hold  the 
portion  of  shares  purchased  with  the  Company’s  contribution  for  a  period  of  12  months.  The  purchase 
price of shares under the plan shall be equal to the market price of the Company’s common shares on the 
purchase date. 

17 

TECHNOLOGY 

In thousands of Canadian dollars 
Research and development costs incurred 

Tax credits 

Capitalized Internally-developed software and websites i) 

Amortization of capitalized internally-developed software and websites 

2015 
$ 
15,347 

(1,915) 

13,432 

(1,180) 

12,252 

51 

12,303 

2014 
$ 
14,381 

(2,633) 

11,748 

- 

11,748 

- 

11,748 

i)  Capitalized  internally-developed  software  and  websites  are  shown  net  of  tax  credits  of  $529,168. 
These tax credits were capitalized because they are related to these internally-developed software and 
websites. 

55 

 
 
 
 
 
18 

EXPENSES BY TYPE 

Operating profit includes the following items: 

In thousands of Canadian dollars 
Amortization and depreciation 

Depreciation of property, plant and equipment 

Amortization of intangible assets 

Amortization of acquired intangible assets 

Total 

Employee benefits expense 

Salaries and employee benefits 

Termination benefits 

Total 

19 

LEASES 

2015 
$ 

1,038 

548 

4,971 

6,557 

29,078 

476 

29,554 

2014 
$ 

885 

269 

6,048 

7,202 

27,596 

528 

28,124 

The operating leases are on office space with terms of 1 to 10 years. Some of these leases feature renewal 
options. The Company will not be able to acquire the leased assets at the end of the leases. 

Payments recognized as expenses:  

In thousands of Canadian dollars 
Minimum lease payments 

Obligations under non-cancellable operating leases: 

In thousands of Canadian dollars 
Less than 1 year 

More than 1 year and less than 5 years 

More than 5 years 

2015 
$ 
1,558 

2015 
$ 
1,402 

4,449 

1,304 

7,155 

2014 
$ 
1,475 

2014 
$ 
1,211 

3,103 

1,541 

5,855 

The  Company  had  a  lease  agreement  with  a  company  of  which  one  of  its  officers  is  a  director.  This 
company  owns  an  office  space  where  the  Company  exercised  a  portion  of  its  business.  The  lease 
agreement expired on December 31, 2013. Minimum payments related to this space totaled $56,535 for the 
year ended March 31, 2014. 

The  transaction  occurred  in  the  normal  course  of  business  and  was  measured  at  the  amount  of 
consideration agreed to by the parties. 

56 

 
 
 
 
 
 
 
 
 
 
20 

INCOME TAXES 

a) The income tax expense consists of the following: 

In thousands of Canadian dollars 
Current tax expense 

Current taxes 

Adjustments recognized during the year for current taxes of prior years 

Deferred tax expense 

Deferred tax expense relating to the origination and reversal of 

temporary differences 

Adjustments  recognized  during  the  year  for  the  deferred  tax  of  prior 

years 

Recognized operating losses 

Income tax expense 

2015 
$ 

4,757 

9 

752 

25 

- 

5,543 

2014 
$ 

3,470 

(87) 

1,197 

(270) 

(83) 

4,227 

b) The income tax expense is calculated using an actual tax rate that differs from the statutory tax rate for 
the following reasons: 

Weighted-average statutory tax rate 

Increase (decrease) arising from: 

Geographic distribution of operating profits 

Non-taxable income and other 

Operating losses recorded during the year 

Prior-year tax adjustments and contributions 

Actual tax rate 

2015 
% 
26.9 

- 

(0.8) 

- 

0.1 

26.2 

2014 
% 
26.9 

0.8 

(0.1) 

(0.6) 

(2.0) 

25.0 

The  tax  rates  used  for  the  above-reconciled  results  for  2015  and  2014  are  the  tax  rates  applied  to  the 
taxable income of Canadian companies under tax law in this jurisdiction.  

57 

 
 
 
 
 
 
 
 
 
 
 
The  reconciliation  of  deferred  tax  assets  (liabilities)  by  type  of  temporary  differences  recognized  in  the 
Consolidated Statement of Financial Position: 

In thousands of Canadian dollars 

Balance as at March 31, 2013 

Deferred tax (expense) recovery for the year recognized in 

profit 

Foreign exchange impact from remeasurement of 

deferred taxes 

Deferred tax (expense) recovery for the year related to 

other comprehensive income 

Deferred tax asset (liability) created during a business 

combination 

Property, 
plant and 
equipment 
$ 

Intangible 
assets 
$ 

Foreign 
exchange 
impact on 
foreign 

subsidiary  Provision 
$ 

$ 

887 

(3,754) 

(676) 

283 

- 

- 

- 

- 

285 

(10,367) 

(39) 

28 

- 

- 

- 

188 

614 

- 

- 

(905) 

Balance as at March 31, 2014 

496 

(13,838) 

(11) 

(103) 

(Expense) deferred tax recovery for the year recognized in 

profit 

(24) 

(399) 

33 

321 

Foreign exchange impact from remeasurement of 

deferred taxes 

Deferred tax recovery for the year related to other 

comprehensive income 

- 

- 

- 

- 

- 

- 

- 

- 

Balance as at March 31, 2015 

472 

(14,237) 

22 

218 

58 

 
 
Deferred 
rent 
$ 

Leases 
$ 

Derivative 
financial 
instruments 
$ 

Financing 
costs 
$ 

Research and 
development 
$ 

Tax losses 
$ 

Tax 
credit 
$ 

Share 
issuance 
costs 
$ 

Total 
$ 

264 

(33) 

- 

- 

- 

231 

(5) 

- 

- 

226 

8 

(8) 

-   

-  

- 

- 

- 

- 

- 

- 

32 

- 

- 

148 

- 

180 

- 

- 

204 

384 

7 

22 

- 

- 

- 

717 

343 

- 

- 

- 

4,636 

(906) 

220 

2,260 

(1,119) 

(242) 

(56) 

(844) 

338 

- 

- 

-  

-  

- 

-  

- 

- 

338 

148 

(10,987) 

29 

1,060 

3,855 

(1,148) 

164 

(9,085) 

3 

- 

- 

29 

(763) 

82 

(54) 

(777) 

- 

- 

540 

- 

- 

- 

- 

- 

540 

204 

32 

1,089 

3,632 

(1,066) 

110 

(9,118) 

59 

 
 
 
 
 
 
 
The following balances were recognized in the Consolidated Statements of Financial Position: 

In thousands of Canadian dollars 
Deferred tax assets 

Deferred tax liabilities 

March 31, 
2015 
$ 
5,945 

(15,063) 

(9,118) 

March 31, 
2014 
$ 
5,860 

(14,945) 

(9,085) 

Certain tax losses from Canadian and U.S. subsidiaries resulted in a deferred tax asset being recognized in 
the  Consolidated  Statement  of  Financial  Position,  as  management  considers  it  probable  that  these  tax 
consequences will be used against future taxable income.  

Tax risk 

In  the  normal  course  of  business,  the  Company  is  subject  to  reviews  by  the  tax  authorities  in  the 
jurisdictions where the Company operates. These authorities may contest or refuse some of the positions 
taken  by  management.  The  Company  periodically  examines  the  possibility  of  unfavourable  outcomes 
from  tax  audits  and  makes  provisions  for  this  purpose  if  the  Company  considers  that  an  unfavourable 
outcome  will  occur.  As  at  March 31, 2015  and  March 31, 2014,  no  provisions  had  been  established  for  this 
purpose.  

Deferred tax losses 

As at March 31, 2015, the Company’s U.S. subsidiaries had accumulated net operating losses at the federal 
level  of  approximately  US$34,158,426  (CA$43,323,132).  Some  of  these  losses  are  limited  to  a  maximum 
annual  amount  and  expire  from  2016  through  2030.  Therefore,  an  amount  of  losses  of  US$26,598,405 
(CA$33,734,757)  can  never  be  used  against  future  taxable  income.  A  deferred  tax  asset  has  been 
recognized on a deferred tax losses amount of US$7,560,021 (CA$9,588,375).  

In  addition,  the  Company’s  U.S.  subsidiaries  had  accumulated  net  operating  losses  at  the  State  level  of 
approximately  US$10,356,554  (CA$13,135,217).  These  losses  expire  from  2019  through  2028.    A  valuation 
allowance of approximately US$4,507,001 (CA$5,716,229) has been recorded for these losses. A deferred tax 
asset has been recognized on a deferred tax losses amount of US$5,849,553 (CA$7,418,988). 

As  at  March 31, 2015,  the  Company’s  Canadian  subsidiaries  had  accumulated  net  operating  losses  at  the 
federal level of $583,449 and at the provincial level of $193,723, which may be carried forward and used to 
reduce  the  taxable  income  of  future  years.  These  losses  expire  from  2027  through  2030.  The  Company’s 
Canadian subsidiaries also have $3,140,120 in accumulated research and development costs at the federal 
level and $5,190,128 at the provincial level, which may be carried forward and used to reduce the taxable 
income of future years. These costs may be used for an indefinite period. The tax consequences of these 
items were recognized as deferred tax assets.  

60 

 
 
 
21 

RELATED PARTY TRANSACTIONS 

COMPENSATION OF KEY MANAGEMENT PERSONNEL  

The following table presents the compensation of directors and the management team for the year: 

In thousands of Canadian dollars 

Directors – Directors’ fees 

Management team 

Short-term benefits 

Termination benefits 

2015 

$ 

210 

3,223 

- 

3,433 

2014 

$ 

195 

2,724 

210 

3,129 

The management team’s compensation is set by a compensation committee and is based on individual 
performance and market trends. 

22 

SUPPLEMENTARY STATEMENTS OF INCOME AND CASH FLOW INFORMATION 

a) Changes in non-cash working capital items are as follows: 

In thousands of Canadian dollars 

Decrease (increase) in: 

Accounts receivable 

Tax credits receivable 

Prepaid expenses and deposits 

Increase (decrease) in: 

Accounts payable and accrued liabilities 

Other accounts payable 

Deferred revenues 

b) Other revenues (expenses) consist of the following: 

In thousands of Canadian dollars 

Foreign exchange gain 

Other expenses 

2015 

$ 

907 

320 

349 

688 

(428) 

298 

2,134 

2015 

$ 

1,174 

- 

1,174 

2014 

$ 

1,443 

(899) 

(63) 

(675) 

363 

2,279 

2,448 

2014 

$ 

881 

(2) 

879 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
c) Financial expenses consist of the following: 

In thousands of Canadian dollars 

Interest income 

Amortization of deferred financing costs 

Interest on long-term debt 

23 

CAPITAL DISCLOSURES 

2015 

$ 

- 

120 

955 

1,075 

2014 

$ 

(15) 

190 

1,019 

1,194 

The  Company’s  capital  management  objective  is  to  ensure  sufficient  liquidity  to  pursue  its  strategy  of 
organic growth, to undertake selective acquisitions and to provide an appropriate return on investment to 
its  shareholders.  The  Company’s  capital  consists  of  long-term  debt,  shareholders’  equity  and  deferred 
revenues, net of cash and cash equivalents and short-term investments. 

The  Company’s  primary  uses  of  capital  are  to  finance  non-cash  working  capital  requirements,  capital 
expenditures, business acquisitions and payments of dividends.  

The Company may, from time to time, repurchase shares, adjust its capital level by issuing shares or secure 
bank debt to finance its operations or business acquisition. 

Other than the financial ratios described in Note 14 and required by a financial institution, the Company’s 
capital is not subject to any externally imposed capital requirements, and the Company does not currently 
use any quantitative measures to manage its capital. 

24 

FINANCIAL RISK MANAGEMENT 

The  Company’s  financial  assets  and  financial  liabilities  expose  it  to  the  following  risks:  market  risk, 
including foreign currency risk and interest rate risk, credit risk and liquidity risk. The Company’s main risk 
management  objective  is  to  ensure  that  risks  are  properly  defined  and  resolved  to  minimize  potential 
adverse effects on financial performance. 

The finance department is responsible for risk management which includes identifying and assessing risks, 
in  close  cooperation  with  management.  The  finance  department  is  responsible  for  creating  adequate 
controls and procedures to ensure that financial risks are mitigated. 

62 

 
 
 
 
 
FOREIGN CURRENCY RISK 

Foreign  currency  risk  comes  from  transactions  that  the  Company  concludes  in  foreign  currencies, 
primarily the U.S. dollar. Foreign currency risk also comes from future sale and purchase transactions and 
from financial assets and liabilities denominated in foreign currencies. 

The Company’s main objective in managing foreign currency risk is to reduce its impact on performance. 
In  order  to  reduce  the  potentially  adverse  effects  of  a  fluctuating  Canadian  dollar,  the  Company  has 
entered  into  foreign  currency  forward  contracts  to  stabilize  anticipated  future  revenues  denominated  in 
U.S. dollars. Foreign currency forward contracts are used only for managing foreign currency risk and not 
for speculative purposes.  

The balances in foreign currencies are as follows: 

In thousands of dollars 

Cash and cash equivalents 

Accounts receivable 

Accounts payable and accrued liabilities 

Total in foreign currencies 

Total in Canadian dollars 

2015 

U.S.$ 

5,027 

825 

(710) 

5,142 

6,522 

2014 

U.S.$ 

5,631 

1,644 

(606) 

6,669 

7,359 

The following table details the arrangements used as hedging instruments. The currency of the purchase 
agreements is the Canadian dollar while the currency of the sale is the U.S. dollar: 

In thousands of Canadian dollars 

Notional amount US$ 

Weighted-average rate USD-CAD 

Maturity (fiscal year) 

2015 

$ 

11,250 

1.1418 

2014 

$ 

12,225 

1.0565 

2016-2017 

2015-2016 

Foreign currency forward contracts are contracts whereby the Company has the obligation to sell or buy 
U.S. dollars in advance at a fixed rate. 

Taking into account the foreign currency forward contracts and assuming that all other variables remain 
constant,  a  5.0%  appreciation  of  the  Canadian  dollar  against  the  U.S.  dollar  would  have  the  following 
impact on profit and other comprehensive income (in Canadian dollars): 

In thousands of Canadian dollars 

Profit 

Other comprehensive income 

2015 

$ 

(104) 

398 

2014 

$ 

(165) 

532 

A 5.0% depreciation of the Canadian dollar against the U.S. dollar would have had the opposite impact on 
profit and other comprehensive income. 

63 

 
 
 
 
 
 
 
INTEREST RATE RISK 

Interest rate risk is the risk  that the fair  value or future cash flows of a financial instrument will fluctuate 
because of changes in market interest rates. Financial assets and financial liabilities with variable interest 
rates  expose  the  Company  to  cash  flow  risk.  The  Company’s  cash  and  cash  equivalents  earn  interest  at 
market rates. 

As  at  March 31, 2015,  the  Company  is  exposed  to  interest  rate  risk  on  cash  and  cash  equivalents  whose 
interest  rates  vary  from  0%  to  0.5%.  If  interest  rates  as  at  March 31, 2015,  had  been  0.5%  higher  or  0.5% 
lower, the impact on profit would have been insignificant. 

Financial assets and liabilities that bear interest at fixed rates are subject to fair value interest rate risk. The 
Company is not exposed to significant risk with respect to financial assets and  financial liabilities due to 
their short-term maturities. 

With  respect  to  floating-rate  financial  obligations,  a  negative  impact  on  cash  flows  would  occur  if  there 
were  an  increase  in  reference  rates  such  as  LIBOR,  the  rate  of  bankers’  acceptances  and  the  Canadian 
prime rate.  

All other things being equal, a reasonably possible 1.0% increase in the interest rate applicable to the daily 
balances  of  the  Revolving  facility  would  have  had  an  impact  of  $315,700  ($330,167  in  2014)  on  the 
Company’s profit for the year ended March 31, 2015.  A 1.0% decrease in the interest rate would have had 
the opposite impact on the Company’s profit. 

CREDIT RISK 

Credit risk is the risk of the Company incurring a financial loss because a customer or other counterparty 
to  a  financial  instrument  fails  to  meet  its  contractual  obligations.  Financial  instruments  that  expose  the 
Company  to  credit  risk  consist  mainly  of  cash  and  cash  equivalents,  cash  held  for  the  benefit  of  third 
parties and accounts receivable. Cash and cash equivalents and cash held for the benefit of third parties 
are  maintained  at  major  financial  institutions;  therefore,  the  Company  considers  the  risk  of  non-
performance on these instruments to be remote. 

Based  on  its  past  experience,  the  Company  believes  that  the  credit  risk  associated  with  its  accounts 
receivable is low. The Company generally does not require collateral for its  accounts receivable. Its  trade 
accounts  receivable  are  not  concentrated  with  any  specific  customers  but  rather  with  a  broad  range  of 
customers.  The  Company  establishes  an  allowance  for  doubtful  accounts  for  receivables  deemed 
uncollectible.  The  allowance  for  doubtful  accounts  amount  is  based  on  past  experience  of  amounts 
considered to have uncertain collectability. 

The  carrying  value  of  the  Company’s  trade  accounts  receivable  is  presented  net  of  the  allowance  for 
doubtful accounts. Changes in the allowance for the year are as follows: 

In thousands of Canadian dollars 

Balance at beginning of year 

Write-off 

Expense for the year 

Balance at end of year 

64 

2015 

$ 

(245) 

199 

(96) 

(142) 

2014 

$ 

(217) 

207 

(235) 

(245) 

 
 
As at March 31, the aging of trade accounts receivable is as follows: 

In thousands of Canadian dollars 

Current 

Past due 

1 - 30 days 

31 - 60 days 

61 - 90 days 

Over 90 days 

Total accounts receivable 

2015 

$ 

2,192 

2,204 

1,057 

130 

108 

5,691 

2014 

$ 

689 

4,654 

883 

241 

131 

6,598 

There is no impairment or amount past due other than those related to accounts receivable. 

LIQUIDITY RISK 

Liquidity risk is the risk that a company will be unable to meet its obligations as they fall due. To manage 
liquidity risk, the Company makes sure that it always has the cash it needs to meet its obligations when 
they fall due. The Company’s financial liabilities, which consist of accounts payable and accrued liabilities 
and  other  accounts  payable,  are  due  within  12  months  or  less.  As  at  March 31, 2015,  the  Company  had  a 
$60,000,000 credit facility, of which $33,900,000 was undrawn. 

FAIR VALUE OF FINANCIAL INSTRUMENTS 

Financial instruments recognized at fair value are classified using a hierarchy that reflects the significance 
of the inputs used to measure the fair value.  

The  fair  value  hierarchy  requires  that  observable  market  inputs  be  used  whenever  such  inputs  exist.  A 
financial instrument is classified in the lowest level of the hierarchy for which a significant input has been 
used to measure fair value. 

An  entity’s  own  credit  risk  and  the  credit  risk  of  the  counterparty,  in  addition  to  the  credit  risk  of  the 
financial  instrument,  were  factored  into  the  fair  value  determination  of  the  financial  assets  and  financial 
liabilities,  including  derivative  instruments.  All  financial  instruments  measured  at  fair  value  in  the 
Consolidated Statement of Financial Position were classified according to a three-level hierarchy: 

• 

• 

• 

Level  1:  valuation  based  on  quoted  prices  (unadjusted)  observed  in  active  markets  for  identical 
assets or liabilities. 

Level  2:  valuation  techniques  based  on  inputs  that  are  quoted  prices  of  similar  instruments  in 
active  markets;  quoted  prices  for  identical  or  similar  instruments  in  markets  that  are  not  active; 
inputs other than quoted prices used in a valuation model that are observable for the instrument 
being value; and inputs that are derived mainly from or corroborated by observable market data 
using correlation or other forms of relationship.  

Level 3: valuation techniques based significantly on inputs that are not observable in the market. 

65 

 
 
 
 
 
The following table presents the instruments measured at fair value on a recurring basis, classified using 
the hierarchy described above: 

In thousands of Canadian dollars 

Level 1 

Level 2 

Level 3 

Total 

2015 

2014 

$ 

- 

(1,431) 

- 

(1,431) 

$ 

- 

(669) 

- 

(669) 

The  negative  fair  value  of  these  derivative  financial  instruments  of  $1,431,349  (US$1,128,557)  reflects  the 
estimated amounts that the Company would have to pay to settle the contracts as at March 31, 2015, using 
relevant market rates. As at March 31, 2014, the fair value was negative at $669,491 (US$605,710).  

The  fair  value  of  cash  and  cash  equivalents,  accounts  receivable  and  accounts  payable  and  accrued 
liabilities approximates their carrying amounts due to their short-term maturities. 

The  fair  value  of  long-term  debt  is  not  significantly  different  from  its  carrying  amount  because  the 
contractual  interest  rate  is  close  to  the  interest  rate  that  the  Company  could  have  had  on  a  similar 
financial instrument. 

66 

 
 
ADDITIONAL INFORMATION 

STOCK EXCHANGE LISTING AND SYMBOL 

The  Company’s  common  shares  are  listed  on  the  Toronto  Stock  Exchange  and  trade  under  the  ticker 
symbol “MDF”. 

TRANSFER AGENT 

Computershare Investor Services Inc. 
1500 Robert-Bourassa Blvd, Suite 700, Montreal, Québec Canada H3A 3S8 
Tel.: (514) 982-7888 Fax: (514) 982-7580 

AUDITOR 

Deloitte LLP 
1 Place Ville Marie, Suite 3000, Montreal (Québec) Canada H3B 4T9 
Tel. : (514) 393-7115 Fax. : (514) 390-4100 

SHAREHOLDER INQUIRIES 

Inquiries regarding lost, stolen or destroyed certificates, change of address or transfer requirements should 
be directed to the Company’s transfer agent: 

Computershare Investor Services 
Stock and Bond Transfer Department 
1500 Robert-Bourassa Blvd, Suite 700, Montreal, Québec, Canada H3A 3S8 
Tel.: 1 800 564-6253 (toll-free in North America) 
service@computershare.com 

ANNUAL MEETING OF SHAREHOLDERS 

The Company’s Annual Meeting of Shareholders will be held on Tuesday, September 15, 2015, at 10:00 am. 
EDT in the room Havre and Quais of the 357C, located at 357 de la Commune St. West, Montreal, Qc. 

This annual report is also available on the web at www.mediagrif.com 
Le rapport annuel 2015 de la Société est aussi publié en français. 

67 

 
 
BOARD  OF  DIRECTORS  AND  EXECUTIVE  OFFICERS

DIRECTORS 

Claude Roy 
Québec, Canada 
Chairman of the Board, 
President and Chief Executive  
Officer of the Corporation 

André Courtemanche 
Québec, Canada 
President and Chief Executive Officer  
VIAVAR Capital Inc. 

Michel Dubé 
Québec, Canada 
Consultant 

André Gauthier 
Québec, Canada 
President, Holding André Gauthier Inc. 

Lyne Groulx 
Québec, Canada 
Senior Account Executive, talent acquisition 
strategy & solution  
AtmanCo 

EXECUTIVE OFFICERS 

Claude Roy 
President and Chief Executive Officer  

Stéphane Anglaret 
Vice President, Technology 

Paul Bourque 
Chief Financial Officer 

Mark Eigenbauer 
Vice President, US Operations 

Gilles Laporte 
Québec, Canada 
Director of corporations 

Gilles Laurin 
Québec, Canada 
CPA, CA 
Director of corporations 

Catherine Roy 
Québec, Canada 
Senior Consultant, Executive Search 
Décarie Recherche 

Jean-François Sabourin 
Québec, Canada 
President and Chief Executive Officer  
FinlogiK Inc. 
President and Chief Executive Officer  
JitneyTrade Inc. 

Richard Lampron 
Chief Operating Officer 

Suzanne Moquin 
Vice President, Consumers Solutions  

Camil Rousseau 
Vice President, Research and Development 

Hélène Hallak 
Vice President and General Counsel 

Jean-Michel Stam 
Vice President, e-business Networks 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CAUSES THAT MATTER TO US

At  Mediagrif,  we  are  aware  of  our  social  responsibility  and  are  taking  concrete  actions  to 

improve the quality of life of our community. Our social commitment is renewed and extended 

year after year. Our support includes organizations working in the health and wellness areas.

The Company supports hospital foundations, clinic research institutes and hospitals.

•  Hôpital Maisonneuve-Rosemont Foundation

• 

Juvenile Diabetes Research Foundation

•  Heart & Stroke Foundation

• 

• 

CHU Sainte-Justine Foundation

Portage Foundation

•  Maison des soins Palliatifs de Laval

• 

South Shore Alzheimer Society

The  Company  also  provides  support  to  organizations  whose  mission  is  to  ensure  the  

well-being of the population, especially among young people.

• 

Fondation du Père Sablon

•  Marie-Vincent Foundation

• 

Conseil des Arts de Montréal

Also,  Mediagrif  sponsors  sports  events  such  as  the  Leblanc  Cup  and  the  golf  Omnium  

of Père Marcel Sablonnière. We also sponsor Quebec athlete Karine Belleau-Béliveau.

MEDIAGRIF INTERACTIVE TECHNOLOGIES INC.
1111 St-Charles Street West, Suite 255, Longueuil, Québec, Canada J4K 5G4
Toll Free: 877 677-9088 | Phone: 450 449-0102 | Fax: 450 449-8725 
www.mediagrif.com