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mdf Commerce

mdf · TSX Technology
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FY2016 Annual Report · mdf Commerce
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2016  
ANNUAL  
REPORT

H2H =  
HUMAN  
TO HUMAN 

CONSUMERS

MARKET PLACES

SUPPLY CHAIN

E-SOURCING

MEDIAGRIF IS A PROVIDER  
OF INNOVATIVE AND EFFICIENT  
E-COMMERCE SOLUTIONS

ABOUT
MEDIAGRIF

OUR MISSION

Our mission is to provide to our customers innovative  
and efficient technological solutions. In doing so, we seek 
to create value for our customers, our employees and  
our shareholders. 

WHO WE ARE

In business since 1996, Mediagrif is a Canadian leader 
in information technology, owner of several recognized 
web and mobile platforms including Jobboom, LesPAC, 
Réseau Contact, MERX, InterTrade, Carrus, BidNet and ASC. 

Our e-commerce solutions are used by millions  
of consumers and businesses in North America  
and around the world. Our qualified and experienced  
team of 440 employees is spread across our offices  
in Canada, the United States and China.

Our shares are traded in the Toronto Stock Exchange 
under the symbol “MDF”. To learn more about us,  
visit our website at www.mediagrif.com.

MESSAGE TO  
SHAREHOLDERS

Dear Shareholders,

We are pleased to present our results for financial year ending March 31, 2016.  
Our revenues grew to $73.0 million, an increase of 4% compared to 2015,  
while our operating profit reached $23.0 million, up 10%. 

ACHIEVEMENTS IN 2016 

Our initiatives to stimulate organic growth have shown significant results, particularly  
in our MERX, BidNet and InterTrade platforms, which posted more than 10% growth this year. 

We revised the development and commercialization strategies of our consumer solutions 
(LesPAC, Jobboom, Réseau Contact), which resulted in a positive impact on the traffic  
and the revenues of these platforms.

Regarding our uses of funds, we repurchased more than 543,000 shares or 3.5%  
of our share capital during financial year 2016, representing an amount of $9.1 million.  
We therefore repurchased more than 818,000 shares during the last two years.

After reviewing several acquisition opportunities during the year, we concluded,  
on May 31, 2016, the acquisition of Advance Software Concept (ASC) for a price  
of $18.5 million. We are very pleased with this addition to our B2B platforms’ portfolio.  
ASC, which operates in a high-growth market, has contract management functionalities  
that will generate interesting synergies with our MERX and BidNet platforms. 

Since the change of management that took place in 2009, our priority has been  
to create value for our clients, our employees and our shareholders. We can now  
see how this strategy enabled us to increase the revenues, the profits and the market  
value of Mediagrif.

OBJECTIVES FOR 2017

We plan on continuing our progression by increasing our investments in the commercialization 
and marketing of our solutions that offer the best long term growth potential.

We will also undertake a strategic review of our products and services portfolio to simplify 
our diversified business model while continuing to offer our clients a wide range of products 
relevant to their needs. We are confident that these initiatives will contribute to Mediagrif’s 
further growth.

We wish to reiterate to the shareholders of Mediagrif our engagement to propel  
the corporation to new heights and to keep the focus on creating long-term value. 

CLAUDE ROY
President and Chief Executive Officer

FACTS AND NUMBERS  

REVENUES
(IN MILLIONS OF CA$)

2016   73.0
2015   70.2
2014   65.4
2013   60.7
2012   53.8

EARNINGS PER SHARE
(IN MILLIONS OF CA$)

2016   1.05
2015   1.00
2014   0.80
2013   0.97
2012   0.69

OPERATING PROFIT
(IN MILLIONS OF CA$) 

PROFIT FOR THE PERIOD
(IN MILLIONS OF CA$)

2016   23.0
2015   20.9
2014   17.1
2013   19.9
2012   13.2

2016   15.8
2015   15.6
2014   12.7
2013   14.0
2012    9.5

ADJUSTED EBITDA
(IN MILLIONS OF CA$)

ADJUSTED EBITDA MARGIN
(%)

2016   28.6
2015   27.5
2014   24.3
2013   25.2
2012   17.4

2016   39.2
2015   39.2
2014   37.2
2013   41.5
2012   32.3

MANAGEMENT’S DISCUSSION  
AND ANALYSIS  

FOR THE YEAR ENDED MARCH 31, 2016 

The following Management’s Discussion and Analysis (“MD&A”),  
which has been prepared as at June 7, 2016, of the financial position 
and operating results of Mediagrif Interactive Technologies Inc. 
(“Mediagrif” or the “Company”) should be read in conjunction with 
 the audited consolidated financial statements and accompanying 
notes thereto for the year ended March 31, 2016. This discussion  
and analysis compares performance for the fiscal years ended 
March 31, 2016 and 2015 and for the quarters then ended.  
The Company prepares its consolidated financial statements in 
accordance with International Financial Reporting Standards (“IFRS”). 
Unless indicated otherwise, all dollar amounts are expressed  
in Canadian dollars. This MD&A was approved by the Board of 
Directors of Mediagrif. 

In addition to providing profit measures in accordance with IFRS,  
the Company’s statement of income shows operating profit and 
earnings before interest, taxes, depreciation, amortization, foreign 
exchange gain (loss) and other revenues (expenses) (“Adjusted 
EBITDA”) as supplementary earnings measures. Operating profit  
and adjusted EBITDA are not intended to be measures that should 
be regarded as an alternative to other financial operating 
performance measures prepared in accordance with IFRS. Those 
measures do not have a standardized meaning prescribed by IFRS 
and may not be comparable to similar measures presented  
by other companies. Operating profit and adjusted EBITDA are 
provided to assist investors in determining the Company’s ability  
to generate profitability from its operations and to evaluate its 
financial performance.  

8 

 
 
 
COMPANY PROFILE 

Mediagrif (TSX: MDF) is a Canadian leader in information technology, owner 
of several recognized web and mobile platforms including Jobboom, LesPAC, 
Réseau Contact, MERX, InterTrade, Carrus, and BidNet. Mediagrif’s e-commerce 
solutions are used by millions of consumers and businesses in North America and 
around the world. The Company has offices in Canada, the United States and China.  

MISSION STATEMENT 

Our mission is to provide to our customers innovative and efficient technological 
solutions. In doing so, we seek to create value for our customers, our employees 
and our shareholders. 

FINANCIAL HIGHLIGHTS –  
FISCAL YEAR ENDED MARCH 31, 2016 

+  Revenues increased by 4% to total $73.0 million for fiscal year 2016 

compared to $70.2 million for fiscal year 2015. 

+  Adjusted EBITDA1 of $28.6 million or 39% of revenues for fiscal year 2016, 
including non-recurring expenses of $0.5 million compared to $27.5 million 
or 39% of revenues for fiscal year 2015. 

+  Profit of $15.8 million ($1.05 per share) for fiscal year 2016 compared 

to $15.6 million ($1.00 per share) for fiscal year 2015. 

+  Repurchase, under the normal course issuer bid in place, of 3.5% of shares 
outstanding (543,276 shares) during fiscal year 2016 for a consideration 
of $9.1 million. 

+  Renewal of the Credit Agreement, increasing the loan capacity 

to $80.0 million ($60.0 million according to previous agreement). 

SUBSEQUENT EVENT 

On May 31, 2016, the Company acquired substantially all of the assets of Advanced 
Software Concepts Inc. (“ASC”) for a $18,500,000 cash consideration subject 
to certain adjustments. The acquisition was entirely financed by the Company’s 
revolving credit facility. 

ASC offers best-in-class contract lifecycle management (CLM) solutions to a 
diversified clientele located primarily in North America. 

1 See reconciliation of adjusted EBITDA and profit. 

9 

 
 
 
                                                 
CONSOLIDATED STATEMENTS OF INCOME AND SELECTED FINANCIAL 
INFORMATION 

In thousands of Canadian dollars, except per share amounts.  

Unaudited and not reviewed by the independent auditor. 

2016 
$ 

2015 
$ 

2014 
$ 

 2013 (1) 
$ 

2012 
$ 

YEARS ENDED MARCH 31 

REVENUES 

GROSS MARGIN 

OPERATING EXPENSES 
General and administrative 

Selling and marketing 

Technology 

73,020 

70,247 

65,376 

60,711 

53,824 

58,652 

56,275 

51,520 

48,450 

42,972 

9,323 

15,389 

10,905 

8,475 

14,637 

12,303 

8,571 

14,110 

11,748 

7,896 

10,377 

10,313 

10,398 

9,567 

9,778 

TOTAL OPERATING EXPENSES 

35,617 

35,415 

34,429 

28,586 

29,743 

OPERATING PROFIT 

23,035 

20,860 

17,091 

19,864 

13,229 

Other (expenses) revenues, net amount 

Financial expenses, net amount 

Share of profit in a joint venture 

Income tax expense 

PROFIT FOR THE YEAR 
ADJUSTED EBITDA (see reconciliation of adjusted EBITDA 
and profit) 

CASH FLOWS GENERATED BY OPERATING 
ACTIVITIES 

(400) 

(815) 

163 

(6,151) 

1,174 

(1,075) 

217 

(5,543) 

879 

(1,194) 

162 

(4,227) 

(19) 

(911) 

215 

640 

(480) 

- 

(5,176) 

(3,884) 

15,832 

15,633 

12,711 

13,973 

9,505 

28,576 

27,509 

24,331 

25,165 

17,365 

22,310 

24,082 

22,236 

18,018 

12,285 

EARNINGS PER SHARE – BASIC AND DILUTED 
Declared dividends per share 

1.05 

0.40 

1.00 

0.40 

0.80 

0.40 

0.97 

0.37 

0.69 

0.32 

Weighted-average number of shares outstanding  
(in thousands): 

Basic 
Diluted 

Stock options outstanding (in thousands) 

15,140 
15,140 
- 

15,711 
15,711 
- 

15,833 
15,833 
- 

14,421 
14,448 
- 

13,705 
13,755 
105 

TOTAL ASSETS 

194,129 

191,155 

196,165 

132,731 

129,357 

LONG-TERM DEBT (including current portion) 

26,311 

26,100 

36,920 

57 

38,483 

(1)  Certain figures for fiscal year 2013 have been restated following the adoption of IFRS 11 “Joint arrangements”. The financial 

information for the fiscal year ended March 31, 2012 has not been restated. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
RECONCILIATION OF ADJUSTED EBITDA AND PROFIT  

YEARS ENDED MARCH 31 

In thousands of Canadian dollars 
(unaudited)  

PROFIT FOR THE YEAR 

Income tax expense  
Depreciation of property, plant and equipment and amortization of  

intangible assets 

Amortization of acquired intangible assets  

Amortization of deferred financing costs  

Amortization of deferred lease inducement 

Foreign exchange gain 

Interest on long-term debt and interest related to a tax settlement 

Gain on disposal of property, plant and equipment 

Loss on disposal of intangible assets 

2016 
$ 

15,832 

6,151 

2,060 

3,466 

10 

(148) 

(115) 

1,239 

(4) 

85 

2015 
$ 

15,633 

5,543 

1,586 

4,971 

120 

(125) 

(1,174) 

955 

- 

- 

ADJUSTED EBITDA 

28,576 

27,509 

Adjusted EBITDA represents earnings before interest, taxes, depreciation, amortization, foreign exchange 
gain (loss) and other revenues (expenses) as historically calculated by the Company.  

FISCAL YEAR ENDED MARCH 31, 2016 (“FISCAL YEAR 2016”) COMPARED TO 
FISCAL YEAR ENDED MARCH 31, 2015 (“FISCAL YEAR 2015”) 

Revenues 
For fiscal year 2016, revenues totaled $73.0 million, an increase of 4% or $2.8 million compared to fiscal 
year 2015. This revenue increase is mainly explained as follows:  

+ 

+ 

Increase in revenues from MERX, InterTrade, LesPAC, Market Velocity, BidNet and Carrus for 
an amount of $3.6 million. 

Increase of $2.9 million in revenues attributable to changes in the Canadian dollar against the U.S. 
dollar, combined with hedges in place. 

+  Decrease in revenues from Jobboom, The Broker Forum and PowerSource OnLine.for a total 

amount of $3.5 million. 

+  Decrease in revenues from software development for an amount of $0.2 million. 

During fiscal year 2016, revenues earned in Canadian dollars represented 62% of total revenues, compared 
to 66% for fiscal year 2015.  

11 

 
 
Cost of revenues 
Cost of revenues was $14.4 million during fiscal year 2016 compared to $14.0 million during fiscal 
year 2015. 

This increase is primarily due to a $0.4 million increase in licence fees related to the acquisition of new 
software and to a $0.3 million increase in labor costs, mainly due to the conversion into Canadian dollars 
of labor costs incurred by the U.S. subsidiaries. 

These increases were partially offset by a $0.2 million decrease in printing costs and by a $0.1 million 
favorable retroactive adjustment on professional fees related to an advertising agreement. 

Gross margin 
Based on the information above, gross margin for fiscal year 2016 was 80.3% compared to 80.1% during 
fiscal year 2015. 

Operating expenses 
Operating expenses for fiscal year 2016 totaled $35.6 million, compared to $35.4 million for fiscal 
year 2015. Changes in operating expenses are explained as follows: 

+  General and administrative expenses totaled $9.3 million during fiscal year 2016 compared 
to $8.5 million during fiscal year 2015, for an increase that is primarily due to $0.5 million in 
non-recurring due diligence expenses for various potential business acquisitions, including the 
ASC acquisition, and to the recording of a provision for a legislative contingency of $0.4 million. 
These increases were partially offset by a $0.1 million decrease in labor costs. 

+  Selling and marketing expenses totaled $15.4 million during fiscal year 2016 compared 

to $14.6 million during fiscal year 2015. The increase in selling and marketing expenses is 
mainly due to a $0.5 million increase in labor costs, mainly attributable to the conversion into 
Canadian dollars of the labor costs incurred by the U.S. subsidiaries. The increase in selling  
and marketing expenses is also due to $0.2 million increase in advertising and promotion costs 
and to a $0.1 million increase in bad debt expense. 

+  Technology expenses totaled $10.9 million during fiscal year 2016, compared to $12.3 million 

during fiscal year 2015. This decrease is primarily due to the recording of $1.2 million in additional 
tax credits, some of which relate to prior years, to a $1.0 million lower amortization expense and 
to a $0.7 million increase in internally developed software. These items were partially offset 
by a $1.4 million increase for the technology workforce and by a $0.1 million increase in licence 
fees and equipment costs. 

12 

 
 
Operating profit 
Based on the information above, operating profit reached $23.0 million during fiscal year 2016 compared 
to $20.9 million during fiscal year 2015. 

Other (expenses) revenues 
For fiscal year 2016, other expenses totaled $0.4 million compared to other revenues of $1.2 million during 
fiscal year 2015. This change is mainly due to the fact that, during fiscal year 2016, the Company realized 
a $0.1 million foreign exchange gain on U.S.-dollar denominated assets compared to a $1.2 million gain 
during fiscal year 2015, mainly explained by exchange rate fluctuations (CA$/US$) during fiscal years 2016 
and 2015. In addition, interest for a tax settlement of $0.4 million was recorded during fiscal year 2016. 

Financial expenses  
Financial expenses totaled $0.8 million during fiscal year 2016 compared to $1.1 million for fiscal  
year 2015. Financial expenses consist primarily of interest expenses and standby fees on long-term 
debt and of the amortization of deferred financing costs.  

The decrease in financial expenses is mainly due to lower interest on long term debt attributable to a 
decrease in average long-term debt and to lower interest rates during fiscal year 2016 when compared 
to fiscal year 2015. 

Income tax expense  
For fiscal year ended on March 31, 2016, income tax expense totaled $6.2 million, representing an effective 
tax rate of 28.0% compared to the statutory rate of 26.9%. During fiscal year 2015, the effective tax rate 
was at 26.2%. 

For fiscal year 2016, the higher effective tax rate compared to the statutory tax rate is mainly due 
to the recording of a current income taxes provision related to the provision for a legislative contingency. 
Moreover, a portion of income is taxable in the United States, a jurisdiction where the statutory tax rate 
is higher. Also, certain expenses recorded for accounting purposes are non-deductible for tax purposes, 
thus increasing the effective tax rate compared to the statutory tax rate. 

During fiscal year 2015, the lower effective tax rate compared to the statutory tax rate is mainly due 
to the fact that certain foreign exchange gains realized by the Company are non-taxable. This decrease 
was slightly offset by the fact that certain prior year adjustments were recorded during fiscal year 2015.  

Profit 
As a result of the above items, profit for fiscal year 2016 totaled $15.8 million ($1.05 per share) compared 
to $15.6 million ($1.00 per share) during fiscal year 2015. 

13 

 
 
FOURTH QUARTER ENDED MARCH 31, 2016  
(“FOURTH QUARTER OF FISCAL 2016”)  

In thousands of Canadian dollars, except per share amounts 
(unaudited) 

REVENUES 

GROSS MARGIN 

OPERATING EXPENSES 

General and administrative 
Selling and marketing 
Technology 

TOTAL OPERATING EXPENSES 

OPERATING PROFIT 

Other (expenses) revenues, net amount 

Financial expenses 

Share of profit of a joint venture 

Income tax expense 

PROFIT  

ADJUSTED EBITDA (see reconciliation of adjusted EBITDA and profit) 

EARNINGS PER SHARE – BASIC AND DILUTED 

Weighted average number of shares outstanding (in thousands) 

Basic and diluted 

THREE MONTHS ENDED MARCH 31 

2016 
$ 

18,817 

14,886 

2,687 
4,057 
2,960 

9,704 

5,182 

(1,408) 

(198) 

22 

(1,126) 

2,472 

6,556 

0.16 

2015 
$ 

17,467 

14,087 

2,183 
3,924 
2,607 

8,714 

5,373 

854 

(195) 

53 

(1,502) 

4,583 

6,750 

0.30 

14,999 

15,542 

RECONCILIATION OF ADJUSTED EBITDA AND PROFIT 

THREE MONTHS ENDED MARCH 31 

In thousands of Canadian dollars 

PROFIT  

Income tax expense  

Depreciation of property, plant and equipment and amortization  

of intangible assets 

Amortization of acquired intangible assets 

Amortization of deferred financing costs 

Amortization of deferred lease inducement 

Foreign exchange loss (gain) 

Interest on long-term debt and interest related to a fiscal settlement 

Loss on disposal of intangible assets 

ADJUSTED EBITDA 

14 

2016 
$ 

2,472 

1,126 

571 

816 

10 

(35) 

950 

622 

24 

6,556 

2015 
$ 

4,583 

1,502 

435 

921 

- 

(32) 

(854) 

195 

- 

6,750 

 
 
 
 
 
 
 
 
Revenues 
For the fourth quarter of fiscal 2016, revenues totaled $18.8 million, up 8% or $1.4 million compared 
to the fourth quarter of fiscal 2015. This revenue increase is mainly explained as follows:  

+ 

+ 

Increase in revenues from LesPAC, MERX, InterTrade, BidNet, Réseau Contact and Carrus 
for an amount of $1.9 million. 

Increase of $0.7 million in revenues attributable to changes in the Canadian dollar against the U.S. 
dollar, combined with hedges in place. 

+  Decrease in revenues from Jobboom and The Broker Forum for a total amount of $1.2 million. 

During the fourth quarter of fiscal 2016, revenues earned in Canadian dollars represented 62% of total 
revenues, compared to 64% for the fourth quarter of fiscal 2015.  

Cost of Revenues 
Cost of revenues totaled $3.9 million during the fourth quarter of fiscal 2016 compared to $3.4 million 
during the fourth quarter of fiscal 2015.  

This increase is primarily due to a $0.3 million increase in sales commissions associated with higher 
advertising revenues and to a $0.1 million increase in licence fees. The increase in cost of revenues is also 
due to a $0.1 million increase in labor costs, mainly due to the conversion into Canadian dollars of labor 
costs incurred by the U.S. subsidiaries. 

Gross margin 
Based on the information above, gross margin for the fourth quarter of fiscal 2016 reached 79.1% compared 
to 80.6% in the fourth quarter of fiscal 2015. 

Operating expenses 
Operating expenses for the fourth quarter of fiscal 2016 totaled $9.7 million compared to $8.7 million 
for the fourth quarter of fiscal 2015. The changes in operating expenses is explained as follows:  

+  General and administrative expenses totaled $2.7 million during the fourth quarter of fiscal 2016 

compared to $2.2 million for the corresponding period of fiscal 2015. This increase is primarily due 
to the recording of a provision for a legislative contingency of $0.3 million and to due diligence 
expenses related to the ASC acquisition. 

+  Selling and marketing expenses totaled $4.1 million during the fourth quarter of fiscal 2016 

compared to $3.9 million for the fourth quarter of fiscal 2015. This increase is mainly due to higher 
advertising and promotion costs during the fourth quarter of fiscal 2016. 

+  Technology expenses totaled $3.0 million during the fourth quarter of fiscal 2016 compared 

to $2.6 million during the corresponding period of fiscal 2015. This increase was primarily due 
to an increase in the technology workforce of $0.4 million. 

Operating profit 
Based on the information above, operating profit reached $5.2 million during the fourth quarter 
of fiscal 2016 compared to $5.4 million during the fourth quarter of fiscal 2015.  

15 

Other (expenses) revenues 
For the fourth quarter of fiscal year 2016, other expenses totaled $1.4 million compared to other revenues 
of $0.9 million during the fourth quarter of fiscal 2015. During the fourth quarter of fiscal 2016, the Company 
realized a $1.0 million foreign exchange loss on U.S.-dollar denominated assets compared to a foreign 
exchange gain of $0.9 million during the fourth quarter of fiscal 2015. This decrease is explained by 
the exchange rate fluctuations (CA$/US$) during these periods. In addition, interest for a tax settlement 
of $0.4 million was recorded during the fourth quarter of fiscal year 2016. 

Financial expenses  
Financial expenses stood at $0.2 million for both the fourth quarters of fiscal years 2016 and 2015. Financial 
expenses consist primarily of interest expenses and standby fees on long-term debt and of the amortization 
of deferred financing costs.  

Income tax expense 
For the fourth quarter of fiscal 2016, income tax expense totaled $1.1 million, representing an effective tax 
rate of 31.3% compared to the statutory rate of 26.9%.  

During the fourth quarter of fiscal 2016, the increase in the effective tax rate compared to the statutory tax 
rate is mainly due to the recording of a provision for current income taxes related to the provision 
for a legislative contingency. Moreover, a portion of income is taxable in the United States, a jurisdiction 
where the statutory tax rate is higher. Also, certain expenses recorded for accounting purposes are  
non-deductible for tax purposes, thus increasing the effective tax rate compared to the statutory tax rate. 

During the fourth quarter of fiscal 2015, the effective tax rate stood at 24.7% compared to the statutory rate 
of 26.9%. The decrease in the effective tax rate compared to the statutory tax rate is mainly due to the fact 
that certain foreign exchange gains realized by the Company are non-taxable.  

Profit 
As a result of the above items, profit for the fourth quarter of fiscal 2016 totaled $2.5 million ($0.16 per 
share) compared to $4.6 million ($0.30 per share) during the fourth quarter of fiscal 2015. 

QUARTERLY PERFORMANCE 

Selected quarterly financial information for the eight most recently completed quarters on or before 
March 31, 2016, is as follows: 

MARCH 31, 
2016 

DEC. 31, 
2015 

SEPT. 30, 
2015 

JUNE 30, 
2015 

MARCH 31, 
2015 

DEC. 31, 
2014 

SEPT. 30, 
2014 

JUNE 30, 
2014 

Unaudited and not reviewed by 
independent auditors                  

Revenues 

Operating profit 

Adjusted EBITDA 

Profit 

Basic and diluted earnings per 
share 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

18,817 

18,541 

17,953 

17,709 

17,467 

17,537 

17,512 

17,731 

5,182 

6,556 

2,472 

6,619 

8,003 

4,851 

6,117 

7,539 

5,089 

5,117 

6,478 

3,420 

5,373 

6,750 

4,583 

5,397 

7,003 

4,056 

5,199 

7,137 

3,862 

4,891 

6,619 

3,132 

0.16 

0.32 

0.34 

0.22 

0.30 

0.26 

0.24 

0.20 

In thousands of Canadian dollars, except per share amounts. 

16 

 
 
 
 
 
 
 
 
 
 
2016 Quarters 

+  Fourth quarter: Compared to the third quarter of fiscal 2016, the higher revenues is mainly due 

to an increases in the revenues from MERX, LesPAC and InterTrade and to software development 
revenues for a total amount of $0.7 million as well as to a favorable exchange rate impact 
(CA$/US$) on revenues of $0.2 million. These increases were partially reduced by a decrease 
in revenues from Jobboom and Market Velocity. 

Still comparing to the third quarter, adjusted EBITDA and operating profit decreased, mainly 
due to additional labor costs of $0.6 million, to a $0.2 million increase in advertising costs and 
to a $0.3 million increase in sales commissions associated with higher advertising revenues. 
In addition, during the fourth quarter, the Company posted a $0.4 million decrease in tax credits, 
a $0.2 million increase in professional fees related primarily to the acquisition of ASC and 
an additional amount of $0.1 million for a provision for a legislative contingency. These items were 
partially offset by a $0.2 million increase in internally developed software. 

Profit also decreased, mainly due to a $1.0 million foreign exchange loss during the fourth 
quarter compared to a $0.5 million foreign exchange gain during the third quarter of fiscal 2016 
as well as to interest for a tax settlement of $0.4 million recorded during the fourth quarter 
of fiscal year 2016. 

+  Third quarter: Compared to the second quarter of fiscal 2016, the increase in revenues is mainly 
attributable to a $0.6 million increase in revenues from LesPAC, Jobboom and Réseau Contact 
and to a $0.1 million favorable exchange rate impact (CA$/US$) on revenues. These increases were 
partially offset by a decrease in revenues from Market Velocity. 

Adjusted EBITDA and operating profit also increased, mainly due to a $0.3 million increase in tax 
credits (including $0.2 million related to a prior year) recorded during the third quarter when 
compared to the previous quarter and to a $0.2 million favorable retroactive adjustment on 
an advertising agreement. These items were partially offset by additional labor costs 
of $0.2 million, by a $0.2 million increase in advertising and promotion costs and by 
the recording of a provision for a legislative contingency of $0.2 million. 

Profit for the quarter ended December 31, 2015 decreased slightly, mainly due to a $0.4 million 
lower foreign exchange gain during the third quarter compared to the second quarter of fiscal 
year 2016. 

+  Second quarter: Compared to the first quarter of fiscal 2016, the increase in revenues is mainly 
attributable to higher revenues from InterTrade, Market Velocity and Réseau Contact as well as 
to a favorable exchange rate impact (CA$/US$) on revenues. These increases were partially offset 
by a decrease in revenues from Jobboom and by a decrease in revenues from LesPAC, some of 
which is due to seasonal variation. 

Adjusted EBITDA and operating profit also increased, mainly due to lower professional fees 
(due diligence costs of $0.3 million incurred during the first quarter of fiscal 2016), lower 
advertising and promotion costs as well as a decrease in salaries and benefits, for a total 
amount of $0.5 million. 

17 

Profit in the quarter ended September 30, 2015 also increased due to a $0.8 million foreign 
exchange gain on assets denominated in U.S. dollars compared to a foreign exchange loss 
of $0.2 million in the quarter ended June 30, 2015. 

+  First quarter: Compared to the fourth quarter of fiscal 2015, the increase in revenues is mainly due 
to higher revenues from LesPAC, MERX and Carrus, partially offset by a decrease in revenues 
from Jobboom. 

Adjusted EBITDA and operating profit decreased mainly due to non-recurring due diligence costs 
of $0.3 million, to higher commissions paid in connection with higher revenue and to lower tax 
credits. 

Profit in the quarter ended June 30, 2015 was also reduced by the recording of a foreign exchange 
loss of $0.2 million while a foreign exchange gain of $0.9 million was recorded during the quarter 
ended March 31, 2015.  

2015 Quarters 

+  Fourth quarter: Compared to the third quarter of fiscal 2015, the Company’s revenues and 

operating profit remained stable.  

Adjusted EBITDA decreased slightly, mainly due to $0.2 million in termination benefits. On the other 
hand, operating profit remained stable due to a $0.2 million lower amortization expense. 

Profit increased, primarily due to a $0.6 million higher foreign exchange gain and to lower financial 
expenses during the fourth quarter compared to the preceding quarter. 

+  Third quarter: Compared to the second quarter of fiscal 2015, revenues remained stable 

at $17.5 million.  

Adjusted EBITDA decreased slightly, mainly due to higher advertising and promotion costs during 
the third quarter. The increase in operating profit is due to lower amortization expense related 
to acquired intangible assets as well as to a decrease in the printing costs of certain publications. 
The lower expenses were partially offset by higher advertising and promotion costs.  

Profit increased due to lower financial expenses and lower income tax expense during the third 
quarter. 

+  Second quarter: Compared to the first quarter of fiscal 2015, the decrease in revenues during 

the second quarter of fiscal 2015 was primarily attributable to LesPAC and Jobboom; this decrease 
is partly explained by seasonal variations. The increase in revenues from MERX and InterTrade 
during the quarter partially offset this decrease. 

Moreover, the increase in operating profit and adjusted EBITDA is mainly attributable 
to a $0.3 million seasonal decrease in advertising and promotion costs, to lower salary 
and benefit costs and to additional tax credits. 

Profit has also increased due to a foreign exchange gain of $0.4 million during the second quarter 
compared to a foreign exchange loss of $0.3 million during the first quarter. 

18 

+  First quarter: Compared to the fourth quarter of fiscal 2014, the increase in revenues is primarily 
attributable to higher revenues from LesPAC, partly offset by lower revenues from Jobboom. 
Operating profit also increased due to additional revenues, lower amortization expense and 
the recognition of internally developed software. Furthermore, operating profit and adjusted 
EBITDA were affected by a seasonal decrease in advertising and promotion costs and by reduced 
tax credits. 

Profit decreased, mainly due to a foreign exchange loss of $0.3 million in the current quarter 
compared to a foreign exchange gain of $0.4 million in the fourth quarter of fiscal 2014. In addition, 
the income tax expense for the first quarter of fiscal 2015 was $0.3 million higher than that 
of the fourth quarter of fiscal 2014 due to certain prior year adjustments recorded in the fourth 
quarter of fiscal 2014. 

LIQUIDITY AND FINANCIAL RESOURCES 

In general, the Company finances its operations, capital expenditures, dividends, repurchases of common 
shares, dividends and business acquisitions using funds generated by its operations and cash on hand. 

When necessary, the Company may also use funds on the unused portion of its credit facility (see 
the “Financing Activities – Credit Agreement” section) or issue new shares to fund its additional cash 
requirements and business acquisitions.  

As at March 31, 2016, the Company had cash and cash equivalents of $10.9 million and $53.5 million 
available on its revolving facility of $80.0 million, subject to compliance with financial ratios. 

OPERATING ACTIVITIES 

In thousands of Canadian dollars 
Cash flows related to operating activities before changes in non-cash working capital 

items 

Changes in non-cash working capital items 

CASH FLOWS RELATED TO OPERATING ACTIVITIES 

YEARS ENDED ON MARCH 31 

2016 
$ 

20,705 

1,605 

22,310 

2015 
$ 

21,948 

2,134 

24,082 

For fiscal year 2016, cash flows generated by operating activities reached $22.3 million, compared 
to $24.1 million for fiscal year 2015.  

This decrease in generated cash flows is mainly due to changes in non-cash working capital items, 
particularly accounts receivable and tax credits receivable, partially offset by a change in accounts payable 
and accrued liabilities, and to higher tax payments. 

19 

 
INVESTING ACTIVITIES 

In thousands of Canadian dollars 

Acquisition of property, plant and equipment 

Acquisition of intangible assets 

Distribution from a joint venture 

Proceeds on disposal of property, plant and equipment 

CASH FLOWS RELATED TO INVESTING ACTIVITIES 

YEARS ENDED ON MARCH 31 

2016 
$ 
(1,228) 

(3,016) 

500 

5 

(3,739) 

2015 
$ 
(766) 

(1,718) 

- 

- 

(2,484) 

Cash flows used by investing activities amounted to $3.7 million for fiscal year 2016 compared 
to $2.5 million in the previous fiscal year.  

During fiscal year 2016, the Company acquired $1.2 million in property, plant and equipment compared 
to $0.8 million during fiscal year 2015. This increase is partially explained by the acquisition of computer 
equipment during fiscal year 2016. 

Acquisitions of intangible assets during fiscal year 2016 include an amount of $1.9 million related 
to internally-developed software compared to $1.2 million during fiscal year 2015. The Company also 
acquired external software for $1.1 million during fiscal year 2016 compared to $0.5 million during fiscal 
year 2015. 

During fiscal year 2016, the Company received a $0.5 million capital distribution from a joint venture, 
whereas there had been no distribution during fiscal year 2015. 

FINANCING ACTIVITIES 

In thousands of Canadian dollars 

Increase of long-term debt 

Repayment of long-term debt 

Financing costs 

Repurchase of common shares for cancellation 

Lease inducement received 

Cash dividends paid on common shares 

CASH FLOWS RELATED TO FINANCING ACTIVITIES 

YEARS ENDED ON MARCH 31 

2016 
$ 
9,112 

(8,712) 

(199) 

(9,112) 

- 

(6,068) 

(14,979) 

2015 
$ 
- 

(10,940) 

- 

(4,957) 

79 

(6,302) 

(22,120) 

For fiscal 2016, cash flows used for financing activities amounted to $15.0 million compared to $22.1 million 
used during fiscal year 2015. 

During fiscal year 2016, the Company used $9.1 million on its revolving credit facility to repurchase, under 
the normal course issuer bid in place, a total of 543,276 shares. Moreover, the Company repaid an amount 
of $8.7 million on its revolving credit facility during fiscal year 2016. 

20 

 
 
Dividends paid by the Company amounted to $6.1 million during fiscal year 2016 compared to $6.3 million 
during fiscal year 2015. The decrease in dividends paid is due to the repurchase of shares in fiscal 
year 2016, as there was no change in the quarterly dividend rate of $0.10 per share during fiscal year 2015 
and 2016. 

CREDIT AGREEMENT 

On December 18, 2015, the Company renewed its credit agreement, which had previously been concluded 
on November 10, 2011 (the “Credit Agreement”) with three Canadian financial institutions and under which 
the lenders made available to the Company an $80.0 million ($60.0 million as at March 31, 2015) secured 
revolving five-year credit facility (the “Revolving Facility”) and an accordion loan of $40.0 million 
($40.0 million as at March 31, 2015) subject to lenders’ acceptance. 

The Revolving Facility expires on December 18, 2020, and any outstanding amounts are due in full 
at maturity. Amounts under the Credit Agreement are repayable before maturity without penalty.  

As at March 31, 2016, the Company had drawn $26.5 million on its Revolving Facility. 

The Revolving Facility bears interest at a rate based either on Canadian prime rate, LIBOR or the bankers’ 
acceptance rate plus a margin in each case. This margin varies according to the ratio of total debt 
to the EBITDA defined in the Credit Agreement. As at March 31, 2016, the actual rate was 0.88% and 
the margin was 1.20%. In addition, the unused portion of the Revolving Facility bears interest at 0.24% 
as standby fees. 

All obligations under the Credit Agreement are secured by a first-rank security (hypothec) on substantially 
all of the Company’s present and future tangible and intangible assets. 

The Credit Agreement contains certain covenants and certain events of default customary for loans of 
this nature, including some limitations to the levels of investments and acquisitions, capital expenditures 
and distributions. The Credit Agreement is also subject to restrictive covenants requiring certain financial 
ratios to be maintained. As at March 31, 2016, the Company was in compliance with the financial ratios 
prescribed under these covenants. 

21 

 
 
FINANCIAL POSITION 

As a whole, the Company has a sound financial position and is able to meet its financial obligations. 
As at March 31, 2016, the Company had cash and cash equivalents of $10.9 million and $53.5 million 
available on its $80.0 million credit facility. At that same date, the Company had total assets 
of $193.4 million compared to $191.2 million as at March 31, 2015. 

INFORMATION FROM THE STATEMENT OF FINANCIAL POSITION 

YEARS ENDED ON MARCH 31 

In thousands of Canadian dollars 

Cash and cash equivalents 

Cash held for the benefit of third parties 

Accounts receivable 

Tax credits receivable 

Prepaid expenses and deposits 

Intangible assets 

Goodwill 

Investment in a joint venture 

Accounts payable and accrued liabilities 

Other accounts payable 

Deferred revenues 

Derivative financial instruments 

Long-term debt 

Shareholders’ equity 

2016 
$ 
10,901 

1,011 

5,927 

5,128 

1,145 

3,617 

100,280 

250 

8,220 

1,706 

16,774 

69 

26,311 

123,805 

2015 
$ 
7,546 

666 

5,691 

3,947 

1,986 

1,719 

100,280 

587 

6,861 

1,229 

16,473 

1,431 

26,100 

122,103 

The main changes in the Company’s statement of financial position between March 31, 2016 and 2015 are 
explained as follows:  

+  Accounts receivable reached $5.9 million as at March 31, 2016, an increase of $0.2 million 

compared to March 31, 2015. This increase is mainly attributable to higher accounts receivable 
from Market Velocity and LesPAC, given the increase in transactions from these platforms. 

+  Tax credits receivable totaled $5.1 million as at March 31, 2016, an increase of $1.2 million 

when compared to March 31, 2015. This increase is explained by the recording of additional tax 
credits during fiscal year 2016, including some that relate to prior years. 

Intangible assets totaled $3.6 million as at March 31, 2016, up $1.9 million from March 31, 2015. 
This increase is explained by the acquisition of external software and also from the recognition 
of internally developed software for a total amount of $3.0 million, partially offset by a decrease 
in amortization expense of $1.0 million and a $0.1 million loss on disposal.  

Investment in a joint venture stood at $0.3 million as at March 31, 2016, a decrease of $0.3 million 
compared to March 31, 2015. This decrease is explained by a $0.5 million capital distribution 
from its joint venture, Global Wine & Spirits, partially offset by the $0.2 million share of profit 
for the period.  

+ 

+ 

22 

 
 
 
 
+  Accounts payable and accrued liabilities stood at $8.2 million as at March 31, 2016, a $1.4 million 
increase compared to March 31, 2015. This increase is due to higher non-recurring expenses 
as at March 31, 2016 compared to March 31, 2015, including a provision for a legislative 
contingency and to due diligence expenses. 

+  Other accounts payable totaled $1.7 million as at March 31, 2016 compared to $1.2 million 

as at March 31, 2015. This increase is partly due to an increase in amounts held for the benefit 
of third parties during the year resulting from a year-end increase in the trust activities and 
to an increase in the conversion rate into Canadian dollars of these U.S. dollars amounts. 

+  Derivative financial instruments totaled $0.1 million as at March 31, 2016, which represents 

a $1.4 million decrease compared to March 31, 2015. The change is explained by the difference 
between effective exchange rates on the foreign exchange contracts in effect and the market 
exchange rates as at March 31, 2015 and 2016, respectively.  

+  Long-term debt totaled $26.3 million as at March 31, 2016 compared to $26.1 million 

as at March 31, 2015. This increase in long-term debt is due to a $9.1 million repurchase of shares, 
less $8.7 million in repayments made and $0.2 million in financing costs paid at the time of 
the Credit Agreement renewal. 

+  Shareholders’ equity stood at $123.8 million as at March 31, 2016, compared to $122.1 million 

as at March 31, 2015. The change in shareholders’ equity reflects the $16.8 million comprehensive 
income earned by the Company during fiscal year 2016 less the $9.1 million repurchase of 
common shares and $6.0 million in dividends. 

CONTRACTUAL OBLIGATIONS 

The principal repayments required on long-term debt and the commitments under operating leases for 
the coming financial years are as follows: 

In thousands of Canadian dollars 
Long-term debt 

Operating leases 

Total contractual obligations 

TOTAL 
$ 
26,500 

9,279 

35,779 

2017 
$ 
- 

1,675 

1,675 

2018 
2019 
$ 
- 

3,225 

3,225 

2020 
2021 
$ 
26,500 

2,220 

28,720 

2022 AND 
HEREAFTER 
$ 
- 

2,159 

2,159 

DERIVATIVE FINANCIAL INSTRUMENTS 

In the normal course of business, the Company is exposed to certain financial risks. The Company does 
not hold financial instruments for speculative purposes but only to reduce the volatility of its results from 
its exposure to these risks. The nature and the extent of the risks arising from the financial instruments 
and their related risk management are described in Note 23 to the Company’s audited consolidated financial 
statements as at March 31, 2016.  

23 

 
The Company’s hedging program will yield an average (CA$/US$) exchange rate of 1.2920 on foreign 
currency forward contracts of US $11.2 million held as at March 31, 2016, which will mature over fiscal 
years 2017 and 2018. As at March 31, 2015, the Company had foreign currency forward contracts 
of US$11.3 million held at an average rate of 1.1418.  

During fiscal year ended March 31, 2016, there has been no significant change to the nature of the risks 
arising from financial instruments, to the related risk management or to the classification of financial 
instruments. Furthermore, there was no change in the methodology used in determining the fair value 
of the financial instruments that are measured at fair value in the Company’s consolidated statement 
of financial position. 

RELATED PARTY TRANSACTIONS 

The Company holds a 50% ownership interest in the joint venture Société d’investissement M-S S.E.C. 
(a limited partnership), which operates under the brand Global Wine & Spirits (“GWS”), in which it shares 
joint control with its co-venturers. GWS operates a virtual business-to-business electronic network offering 
an integrated solution for the purchase and sale of wine and spirits. 

During fiscal year 2016, the Company recorded revenues of $1.7 million from transactions with GWS 
compared to $1.6 million during fiscal year 2015. In addition, the Company recharged $0.3 million 
in operating expenses to GWS during fiscal years 2016 and 2015. As at March 31, 2016 and as at March 31, 
2015, the Company’s accounts receivable from GWS stood at $0.1 million. 

These transactions occurred in the normal course of business and were measured at the amount 
of consideration agreed to by the parties. 

RISKS AND UNCERTAINTIES 

The Company is confident of its long-term prospects. However, in order to ensure that its strategy 
and growth objectives are met, the Company seeks to diminish the risks and uncertainties created by 
potentially unfavourable situations in its industry sector or its liquidity. The risks that the Company faces 
are technological, operational or financial in nature or are inherent to its business activities or its 
acquisition strategies.  

Retention of customers 
We depend on our customer base for a significant portion of our revenues. If our customers fail to renew 
their contracts, or fail to purchase additional services, then our revenues could decrease and our operating 
results could be adversely affected. Factors influencing such contract terminations could include changes 
in the financial circumstances of our customers, dissatisfaction with our products or services, our 
retirement or lack of support for our legacy products and services, our customers selecting or building 
alternate technologies to replace us, changes in our customers’ business that may no longer necessitate 
the use of our services, or other reasons. Furthermore, our customers could delay or terminate 
implementations or use of our services or be reluctant to migrate to new services. Such customers will not 
generate the revenues anticipated within the timelines anticipated, if at all, and may be less likely to invest 
in additional services or products from us in the future. 

24 

Acquisitions 
Our growth strategy includes making strategic acquisitions, principally in the information technology 
industry. There is no assurance that we will find suitable companies in this industry to acquire or that 
we will have enough resources to complete any acquisition. We could also consider making acquisitions 
in other promising sectors of the economy, if such acquisitions are likely to increase our value. Acquisitions 
involve a number of risks, including: diversion of management’s attention from current operations; 
disruption of our ongoing business; lack of expertise of management in the sector of activity of the acquired 
business; difficulties in integrating and retaining all or part of the acquired business, its customers and 
its personnel; assumption of disclosed and undisclosed liabilities; dealing with unfamiliar laws, customs 
and practices in foreign jurisdictions; and the effectiveness of the acquired company’s internal controls 
and procedures. The individual or combined effect of these risks could have a material adverse effect on our 
business. As well, in paying for an acquisition, we may deplete our cash resources. Furthermore, there is 
the risk that our valuation assumptions, customer retention expectations and our models for an acquired 
product or business may be erroneous or inappropriate due to foreseen or unforeseen circumstances and 
thereby cause us to overvalue an acquisition target. There is also the risk that the contemplated benefits 
of an acquisition may not materialize as planned or may not materialize within the time period or to 
the extent anticipated.  

Response to industry’s rapid pace of change  
We operate in markets that are experiencing constant technological change, evolving industry standards, 
changing customer needs, frequent new product and service introductions, and short product life cycles. 
Our success will depend in large part on how well we can anticipate and respond to changes in industry 
standards and introduce and upgrade new technologies, products and services and upgrade existing 
products and services. We may face additional financial risks as we develop new products, services 
and technologies and update them to stay competitive. Newer technologies, for example, may quickly 
become obsolete or may need more capital than expected. Development could be delayed for reasons 
beyond our control. Furthermore, substantial investment is usually required before new technologies 
become commercially viable. There is no assurance that we will be successful in developing, implementing 
and marketing new technologies, products, services or enhancements within a reasonable time, or 
that there will be a market for them. New products or services that use new or evolving technologies could 
make our existing ones unmarketable, or cause their prices to fall.  

Competition  
The e-business market is intensely competitive, and we have many competitors with substantial financial, 
marketing, personnel and technological resources. New competitors may also appear as new technologies, 
products and services are developed. For example, the market for online classified ads in which we operate 
is a very competitive market. Some of our competitors have financial resources far superior than our own 
and operate under a business model different from ours. These competitors could affect our pricing 
strategies, and lower our revenues and net income. It could also affect our ability to retain existing 
customers and attract new ones.  

25 

 
 
Defects in software or failures in processing of transactions 
Defects in our owned or licensed software products, delays in delivery, as well as failures or mistakes in our 
processing of electronic transactions could materially harm our business, including our customer 
relationships and operating results. Our operations are dependent upon our ability to protect our computer 
equipment and the information stored in our data centers against damage that may be caused by fire, power 
loss, telecommunications failures, unauthorized intrusion, computer viruses and disabling devices, 
and other similar events. Although we have redundant and back-up systems for some of our services 
and products, these systems may be insufficient or may fail and result in a disruption of availability of our 
products or services to our customers. Any disruption to our services could impair our reputation and cause 
us to lose customers or revenues, or face litigation, necessitate customer service or repair work that would 
involve substantial costs and distract management from operating our business.  

Potential risks of using “open source” software  
Like many other e-commerce companies, we use “open source” software in order to add functionality to our 
products and services quickly and inexpensively. We face certain risks relating to our use of open source 
code. Open source license terms may be ambiguous and may result in unanticipated or uncertain obligations 
regarding our products and services. Our use of open source software could subject certain portions of our 
proprietary technology to the requirements of such open source software. That may have an adverse impact 
on our sale of the products or services incorporating the open source software. Other forms of open source 
software licensing present license compliance risks for us. If we fail to comply with the license obligations, 
we could be sued and/or lose the right to use the open source code. Our use of open source code could also 
result in us developing and selling products that infringe third-party intellectual property rights. It may 
be difficult for us to accurately determine the developers of the open source code and whether the code 
incorporates proprietary software. 

Infringing on the intellectual property rights of others  
We cannot be sure that our services and products do not infringe on the intellectual property rights of third 
parties, and we may have infringement claims asserted against us. These claims may be costly, harm our 
reputation, and prevent us from providing some services and products. We enter into licensing agreements 
with our clients for the right to use intellectual property that includes a commitment to indemnify 
the licensee against liability and damages arising from any third-party claims of patent, copyright, 
trademark or trade secret infringement. In some instances, the amount of these indemnity claims could 
be greater than the revenues we receive from the client. Furthermore, our e-business networks are 
platforms bringing together buyers and sellers to find, buy and sell different products and services. We have 
no control over the quality of products and services that our members display on our platforms and there 
may be incidents where these products or services infringe the intellectual property rights of third parties. 
Although we contractually limit our responsibility as it pertains to the content posted on our networks by 
users, it is possible that complaints alleging violation of intellectual property rights of third parties are made 
against us. Any claims or litigation in this area, whether we ultimately win or lose, could be time-consuming 
and costly, injure our reputation, or require us to enter into royalty or licensing arrangements. Any limitation 
on our ability to sell or use products or services that incorporate challenged software or technologies could 
cause us to lose revenue-generating opportunities or require us to incur additional expenses to modify 
solutions for future projects.  

26 

 
 
Protecting our intellectual property rights 
Our success depends, in part, on our ability to protect our proprietary methodologies, processes, know-how, 
tools, techniques and other intellectual property that we use to provide our services. Our general practice is 
to pursue patent, copyright, trademark, trade secret or other appropriate intellectual property protection 
that is reasonable and necessary to protect and leverage our intellectual assets. We also assert trademark 
rights in and to our name, product names, logos and other markings used to identify our goods and services 
in the marketplace. We routinely file for and have been granted trademark registrations from trademark 
offices worldwide. All of these actions taken allow us to enforce our intellectual property rights should 
the need arise. However, the laws of some countries in which we conduct business may offer only limited 
protection of our intellectual property rights; and despite our efforts, the steps taken to protect our 
intellectual property may not be adequate to prevent or deter infringement or other misappropriation 
of intellectual property, and we may not be able to detect unauthorized use of our intellectual property, 
or take appropriate steps to enforce our intellectual property rights. 

Retention of key personnel 
Our performance is substantially dependent on the performance of our key technical and senior 
management personnel. Our success is highly dependent on our continuing ability to identify, hire, train, 
motivate, promote, and retain highly qualified management, directors, technical, and sales and marketing 
personnel, including key technical and senior management personnel. Competition for such personnel 
is always strong. Our inability to attract or retain the necessary management, directors, technical services, 
sales and marketing personnel, or to attract such personnel on a timely basis, could have a material adverse 
effect on our business, results of operations, financial condition and the price of our securities. 

Regulation 
The activities of the Company are subject to various types of regulations, particularly laws relating to 
the protection of personal information, consumer protection and competition. For example, in Canada we are 
subject to the Personal Information Protection and Electronic Documents Act (the “PIPEDA”). The PIPEDA 
regulates how private sector companies collect, use or disclose personal information in the course of their 
commercial activities. This regulatory framework may restrict our marketing activities and our capacity 
to leverage our databases. In addition, we are subject to the Canadian Anti-Spam Law (“CASL”), which we are 
subject to, prohibits the transmission of commercial electronic message to an email address without 
consent and includes requirements relating to form and content. This regulatory framework also restricts 
our marketing activities. Furthermore, failure to comply with CASL can result in financial penalties which 
could affect the operating profit and financial position of the Company. 

Failure to protect our databases and users personal information 
The Company maintains databases on the members of its platforms. These databases contain information 
on members, including personal information. Although we have established rigorous security procedures, 
member information stored in the databases could be subject to unauthorized access, use or disclosure. 
Any breach of security on our databases could harm our reputation, result in complaints and investigation 
by the authorities responsible for the enforcement of the laws on the protection of personal information 
or lead to legal claims from our customers or sanction measures from the authorities. 

27 

 
 
Doing business in emerging countries  
We are doing business in emerging countries. Certain risks are associated with conducting our business 
in emerging countries that could negatively impact our operating results, which include, but are not 
limited to: 

+  Language barriers, conflicting international business practices, and other difficulties related 

to the management and administration of a global business. 

+  Difficulties and costs of staffing and managing geographically disparate direct and indirect 

operations.  

+  Exchange rate fluctuations on the currencies. 

+  Multiple, and possibly overlapping, tax structures and the burden of complying with a wide variety 

of foreign laws.  

+  Trade restrictions and custom rates. 

+  The need to consider characteristics unique to technology systems used internationally.  

+  Economic or political instability in some markets. 

+  Other risk factors set out herein. 

For instance, in the People’s Republic of China (the “PRC”), the Internet sector is strictly regulated in terms 
of foreign ownership and content restrictions. While many aspects of these regulations remain unclear, 
they purport to limit and require licensing of various aspects of the provision of Internet information 
services. These regulations have created substantial uncertainties regarding the legality of foreign 
investments and business operations in the PRC for companies who have consulting activities related to 
the Internet. We have the license enabling us to operate an e-commerce network in the PRC. It is however 
possible that we could cease to qualify as an authorized recipient of this license and that we could be unable 
to renew the license at the expiration of its term. 

In these emerging countries where we operate, changes in laws, regulations or governmental policy, or 
the uncertainty associated with the interpretation of these laws and regulations affecting our business 
activities, may increase our costs, restrict our ability to operate our business or may make it difficult for 
us to enforce any rights we may have or to know if we are in compliance with all applicable laws, rules 
and regulations. Political, economic, social or other developments in the countries where we operate may 
cause us to change the way we conduct our business, suspend the launch of new or expanded services 
or force us to discontinue our operations altogether. 

Economic conditions 
Adverse economic conditions could result in a decline in our revenues. During an economic downturn, 
our customers and potential customers may cancel, postpone or delay their new commitments, which 
would affect the performance of the Company.  

28 

Foreign exchange 
Our revenues are affected by fluctuations in the exchange rate between the Canadian dollar and the U.S. 
dollar. We generate approximately 38% of our revenues in U.S. dollars while approximately 16% of our 
operating expenses and cost of revenues are in U.S. dollars. As a result, any decrease in the value of the U.S. 
dollar relative to the Canadian dollar reduces the amount of Canadian dollar revenues we realize on sales, 
without a corresponding decrease in expenses. Exchange rate fluctuations are beyond our control, and 
the U.S. dollar may depreciate against the Canadian dollar in the future, which would result in lower 
revenues and margins. In order to reduce the potential negative effect of a weakening U.S. dollar, we have 
entered into agreements to hedge the value of a portion of our future U.S. dollar net cash inflows for periods 
of up to 18 months. 

Liquidity and financing risks 
Our strategy aims to foster the organic growth of our operations and to make acquisitions. This strategy 
requires investments, which may come from cash from our operations, loans from credit agreement and 
issuance of securities from our capital stock. Our access to such funding sources may be limited by 
the ability of financial markets to meet our needs and the volatility of our stock price. If we are not able 
to obtain financing or if our cash flow does not allow us to repay our existing indebtedness according 
to the targets that we have fixed for ourselves, we might not achieve our growth objectives. In addition, 
rising interest rates could harm our ability to repay our debt, pay dividends and to execute our 
strategy accordingly. 

CRITICAL ACCOUNTING ESTIMATES AND JUDGMENTS 

The preparation of consolidated financial statements in accordance with IFRS requires management 
to make estimates and assumptions that affect the reported amounts of revenues and expenses during 
the year and the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities 
at the date of the consolidated financial statements. Management reviews its estimates regularly, 
and revisions to accounting estimates are recognized in the period in which the estimate is revised, if 
the revision affects only that period, or in the period of the revision and future periods if the revision affects 
both the period being reviewed and future periods. Actual results may differ from these estimates. 

Estimates 
In preparing consolidated financial statements in accordance with IFRS, management must exercise 
judgment when applying accounting policies and rely on assumptions and estimates that affect the amounts 
of the assets, liabilities, revenues and expenses reported in these consolidated financial statements and on 
the contingent liability and contingent asset information provided. The actual results of items subject 
to assumptions and estimates may differ from these assumptions and estimates. 

Explanations about the main assumptions and estimates are presented below: 

Revenue recognition 
As mentioned in Note 2 to the Company’s audited consolidated financial statements for the fiscal year 
ended March 31, 2016, the Company uses assumptions to recognize some of the revenues from rights 
of use, i.e., the sale of classified ad packages. Management reviews these assumptions on a regular basis. 
Significant changes in these assumptions will have an impact on the Company’s profit. 

29 

Useful lives of property, plant and equipment and finite-life intangible assets 
At the end of each reporting period, the Company reviews the estimated useful lives of its property, plant 
and equipment and finite-life intangible assets. At the end of the fiscal year, management has determined 
that the useful lives of property, plant and equipment and finite-life intangible assets were appropriate. 

Measurements of assets 
When applying the discounted future cash flows model to determine the fair value of groups of cash 
generating units to which goodwill is allocated, certain parameters must be used, including estimates 
of future cash flows, discount rates and other variables; a high degree of judgment must therefore be 
exercised. Impairment tests on property, plant and equipment and indefinite-life intangible assets are also 
based on similar assumptions. Any future deterioration of market conditions or poor operational 
performance could translate into an inability to recover the current carrying amounts of property, plant 
and equipment and intangible assets. 

See Note 12 to the Company’s audited consolidated financial statements for the fiscal year ended 
March 31, 2016 for more information on goodwill impairment testing and Note 11 for the test of  
indefinite-life intangible assets.  

Business combinations 
For business combinations, the Company must make assumptions and estimates to determine the purchase 
price allocation of the business being acquired. To do so, the Company must determine the acquisition-date 
fair values of the identifiable assets acquired and liabilities assumed. Goodwill is measured as the excess 
of the acquisition cost over the Company’s share in the fair value of all identified assets and liabilities. 
These assumptions and estimates have an impact on the asset and liability amounts recorded in 
the Consolidated Statement of Financial Position on the acquisition date. In addition, the estimated useful 
lives of the acquired property, plant and equipment, the identification of other intangible assets and 
the determination of the finite or indefinite useful lives of intangible assets acquired will have an impact 
on the Company’s profit. 

See Note 2 to the Company’s audited consolidated financial statements for the fiscal year ended 
March 31, 2016 for more information on the assumptions and estimates used.  

Deferred taxes 
The Company is required to estimate the income taxes in each of the jurisdictions in which it operates. 
This includes estimating a value for existing net operating losses based on the Company’s assessment 
of its ability to utilize them against future taxable income before they expire. If the Company’s assessment 
of its ability to use the net operating losses proves inaccurate, this would impact the income tax expense 
and, consequently, affect the Company’s profit in the relevant year. The Company may be audited by the tax 
authorities of different jurisdictions. Given that the determination of tax liabilities involves certain 
uncertainties in interpreting complex tax regulations, the Company uses management’s best estimates 
to determine potential tax liabilities. Differences between the estimates and the actual amount of taxes 
are recorded in profit at the time they can be determined. 

30 

 
 
Judgments 
The critical accounting policy judgments that have the greatest impact on amounts reported in 
the consolidated financial statements include the following:  

Definition of cash-generating units 
The Company assesses whether there are any indicators of impairment for all non-financial assets at 
the end of each financial reporting period. If such indication exists, the recoverable amount is estimated 
in order to determine the extent of the impairment loss (if any). When it is not possible to estimate 
the recoverable amount of an individual asset, the Company estimates the recoverable amount of  
the cash-generating unit to which the asset belongs. Determination of cash-generating units is based 
on management’s best estimate of what constitutes the lowest level at which an asset or group of assets 
is able to generate cash inflows. The Company must also determine whether goodwill can be attributed 
to one or more cash-generating units.  

See Note 12 to the Company’s audited consolidated financial statements for the fiscal year ended 
March 31, 2016, for more information on attributions of goodwill to cash-generating units and Note 11 
for the attribution of indefinite-life intangible assets to cash-generating units.  

FUTURES CHANGES IN ACCOUNTING POLICIES 

IFRS 9 Financial instruments 
On July 24, 2014, the IASB issued the final version of IFRS 9 Financial Instruments, which replaces IAS 39 
Financial Instruments: Recognition and Measurement. This final version of IFRS 9 represents the completion 
of this project and includes requirements for recognition and measurement, impairment, derecognition 
and general hedge accounting. IFRS 9 does not address the specific accounting for open portfolios or macro 
hedging, as these items are part of a separate IASB project that is currently ongoing. This final standard 
introduces a single, principles-based approach that amends both the categories and associated criteria 
for the classification and measurement of financial assets, which is driven by the entity’s business model 
for the portfolio in which the assets are held and the contractual cash flows of these financial assets. Certain 
amendments have been made to the financial asset classification and measurement principles in prior 
versions of IFRS 9. This standard introduces an amended hedging model that aligns hedge accounting more 
closely with an entity’s risk management activities and also includes a new financial asset impairment 
model that has an expanded scope, is based on expected credit losses rather than incurred credit losses 
and generally will result in earlier recognition of losses. This new standard supersedes all prior versions 
of IFRS 9. The Company has not yet examined the impacts of this new standard. IFRS 9 will apply 
to the Company for the annual period beginning on April 1, 2018. 

IFRS 15 Revenue from contracts with customers 
IFRS 15 Revenue from Contracts with Customers establishes principles for reporting useful information 
to users of financial statements about the nature, amount, timing and uncertainty of revenue and cash flows 
arising from an entity’s contracts with customers. The core principle of the new standard is for companies 
to recognize revenue to depict the transfer of goods or services to customers in amounts that reflect 
the consideration to which the Company expects to be entitled in exchange for those goods or 
services.  The new standard will also result in enhanced disclosures about revenue, provide guidance 
for transactions that were not previously addressed comprehensively (for example, service revenue 
and contract modifications) and improve guidance for multiple-element arrangements. The Company 
has not yet examined the impacts of this new standard.  IFRS 15 will apply to the Company for the annual 
period beginning on April 1, 2018. 

31 

IFRS 16 Leases 
On January 13, 2016, the IASB issued IFRS 16, Leases, which provides a comprehensive model for 
the identification of lease arrangements and their treatment in the financial statements of both lessees 
and lessors.  It supersedes IAS 17 Leases and its associated interpretive guidance.  Significant changes 
were made to lessee accounting with the distinction between operating and finance leases removed 
and assets and liabilities recognized in respect of all leases (subject to limited exceptions for short-term 
leases and leases of low value assets).  In contrast, IFRS 16 does not include significant changes to 
the requirements for lessors.  IFRS 16 will be effective as of January 1, 2019 with earlier application 
permitted for companies that have also adopted IFRS 15, Revenue from Contracts with Customers. 
The Company has not yet examined the impacts of this new standard. IFRS 16 will apply to the Company 
for the annual period beginning on April 1, 2019. 

FORWARD-LOOKING STATEMENTS 

This MD&A contains certain forward-looking statements with respect to the Company. These statements, 
by their nature, necessarily involve risks and uncertainties that could cause actual results to differ 
materially from those expressed by these forward-looking statements. The Company considers 
the assumptions on which these forward-looking statements are based to be reasonable, but caution 
the= reader that these assumptions regarding future events, many of which are beyond the control of 
the Company, may ultimately prove to be incorrect since they are subject to the risks and uncertainties 
that affect the Company. The Company disclaims any intention or obligation to update or revise any  
forward-looking statements, whether as a result of new information, future events or otherwise, except 
as required by applicable securities legislation.  

CONTROLS AND PROCEDURES 

In accordance with the Canadian Securities Administrators’ Regulation 52-109 respecting Certification 
of Disclosure in Issuers’ Annual and Interim Filings, certificates signed by the President and Chief Executive 
Officer and the Chief Financial Officer have been filed. These documents confirm the adequacy of 
the Company’s disclosure controls and procedures and the design and effectiveness of its internal controls 
over financial reporting. 

Disclosure controls and procedures 
The disclosure controls and procedures of the Company have been designed in accordance with the rules 
of the Canadian Securities Administrators in order to provide reasonable assurance that material 
information related to the Company is made known to the Audit Committee and the Board of Directors 
and information required to be disclosed in the Company’s filings is recorded, processed, summarized 
and reported within the time period specified in securities legislation.  

Under the supervision of the President and Chief Executive Officer and the Chief Financial Officer, 
management has evaluated the effectiveness of the Company’s disclosure controls and procedures 
in accordance with the rules of the Canadian Securities Administrators and has concluded that such 
disclosure controls and procedures are effective for the fiscal year ended March 31, 2016.  

32 

Internal control over financial reporting 
The internal control over financial reporting has been designed in order to provide reasonable assurance 
that the financial information reported is reliable and that the financial statements were prepared 
in accordance with the Company’s IFRS accounting policies. 

Under the supervision of the President and Chief Executive Officer and the Chief Financial Officer, 
management has evaluated the design and the effectiveness of the Company’s internal control over financial 
reporting and has concluded that such controls were effective for the fiscal year ended March 31, 2016.  

There were no changes to the Company’s internal control over financial reporting that had, or are 
reasonably likely to have, a material impact on the Company's internal control over financial reporting. 

ADDITIONAL INFORMATION 

This report has been prepared as at June 7, 2016. 

At that date, the number of common shares outstanding was 14,998,979. 

Additional information relating to the Company, including the Annual Information Form, is available on 
SEDAR at www.sedar.com. 

33 

CONSOLIDATED 
FINANCIAL STATEMENTS  
MARCH 31, 2016 AND MARCH 31, 2015 

MANAGEMENT’S REPORT 

TO THE SHAREHOLDERS OF 
MEDIAGRIF INTERACTIVE TECHNOLOGIES INC./TECHNOLOGIES INTERACTIVES MEDIAGRIF INC.  

The consolidated financial statements of Mediagrif Interactive Technologies Inc./Technologies Interactives 
Mediagrif Inc. (the “Company”) as well as the information provided in the Management’s Discussion 
and Analysis are the responsibility of management and are approved by the Board of Directors.  

These consolidated financial statements have been prepared in accordance with International Financial 
Reporting Standards (IFRS). In accordance with these standards, management makes estimates 
and assumptions that are reflected in the consolidated financial statements and accompanying notes 
to the consolidated financial statements. 

To provide assurance that the consolidated financial statements are, in all material respects, accurate 
and complete, management relies on an internal control system. 

The internal control system includes management’s communication of the internal policies on ethical 
business conduct to employees. In management’s opinion, the internal controls provide reasonable 
assurance that its financial documents are reliable and form a sound basis for preparing consolidated 
financial statements, and that its assets are properly accounted for and safeguarded. 

The Board of Directors carries out its financial reporting responsibilities mainly through its Audit Committee, 
which is made up solely of independent directors. The Audit Committee, management and external auditor 
meet to review the consolidated financial statements and the internal controls over financial reporting. 
The Audit Committee reviews the Company’s annual consolidated financial statements and makes 
appropriate recommendations that the Board of Directors must consider when approving the consolidated 
financial statements issued to the shareholders. The external auditor has free access to the Audit 
Committee, with or without the presence of management. 

Deloitte LLP, appointed by the shareholders as the Company’s independent auditor, has audited these 
consolidated financial statements. 

Claude Roy  
President and Chief Executive Officer  

Paul Bourque 
Chief Financial Officer 

June 7, 2016 

34 

 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT 

TO THE SHAREHOLDERS OF 
MEDIAGRIF INTERACTIVE TECHNOLOGIES INC./TECHNOLOGIES INTERACTIVES MEDIAGRIF INC. 

We have audited the accompanying consolidated financial statements of Mediagrif Interactive 
Technologies Inc., which comprise the consolidated statements of financial position as at March 31, 2016 
and March 31, 2015, and the consolidated statements of income, the consolidated statements 
of comprehensive income, the consolidated statements of changes in shareholders’ equity and 
the consolidated statements of cash flows for the years ended March 31, 2016 and March 31, 2015, and 
a summary of significant accounting policies and other explanatory information. 

Management’s Responsibility for the Consolidated Financial Statements 
Management is responsible for the preparation and fair presentation of these consolidated financial 
statements in accordance with International Financial Reporting Standards, and for such internal control 
as management determines is necessary to enable the preparation of consolidated financial statements 
that are free from material misstatement, whether due to fraud or error. 

Auditor’s Responsibility 
Our responsibility is to express an opinion on these consolidated financial statements based on our audits. 
We conducted our audits in accordance with Canadian generally accepted auditing standards. 
Those standards require that we comply with ethical requirements and plan and perform the audit to obtain 
reasonable assurance about whether the consolidated financial statements are free from material 
misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in 
the consolidated financial statements. The procedures selected depend on the auditor’s judgment, including 
the assessment of the risks of material misstatement of the consolidated financial statements, whether due 
to fraud or error. In making those risk assessments, the auditor considers internal control relevant to 
the entity’s preparation and fair presentation of the consolidated financial statements in order to design 
audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion 
on the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness 
of accounting policies used and the reasonableness of accounting estimates made by management, as well 
as evaluating the overall presentation of the consolidated financial statements.  

We believe that the audit evidence we have obtained during our audits is sufficient and appropriate 
to provide a basis for our audit opinion.  

Opinion 
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial 
position of Mediagrif Interactive Technologies Inc. as at March 31, 2016 and March 31, 2015, and its financial 
performance and its cash flows for the years ended March 31, 2016, and March 31, 2015, in accordance 
with International Financial Reporting Standards. 

June 7, 2016 
____________________ 
1 CPA auditor, CA, public accountancy permit No. A118581 

35 

 
 
 
 
CONSOLIDATED STATEMENTS OF INCOME  
YEARS ENDED MARCH 31, 2016 AND MARCH 31, 2015 

In thousands of Canadian dollars, except per share amount  

REVENUES (NOTE 6) 

COST OF REVENUES 

GROSS MARGIN 

OPERATING EXPENSES 
General and administrative 

Selling and marketing 

Technology (Note 16) 

OPERATING PROFIT 

Other (expenses) revenues, net amount (Note 21 b)) 

Financial expenses (Note 21 c)) 

Share of profit of a joint venture (Note 8) 

PROFIT BEFORE INCOME TAXES 

Income tax expense (Note 19) 

PROFIT FOR THE YEAR 

2016 
$ 

73,020 

14,368 

58,652 

9,323 

15,389 

10,905 

35,617 

23,035 

(400) 

(815) 

163 

21,983 

6,151 

15,832 

2015 
$ 

70,247 

13,972 

56,275 

8,475 

14,637 

12,303 

35,415 

20,860 

1,174 

(1,075) 

217 

21,176 

5,543 

15,633 

EARNINGS PER SHARE 

Basic and diluted 

WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING 

Basic and diluted 

NUMBER OF SHARES OUTSTANDING AT END OF YEAR 

1.05 

1.00 

15,140,377 

15,711,474 

14,998,979 

15,542,255 

36 

Refer to the notes to the consolidated financial statements 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
YEARS ENDED MARCH 31, 2016 AND MARCH 31, 2015 

In thousands of Canadian dollars 

PROFIT FOR THE YEAR 
Items that may be reclassified subsequently in profit or loss 

Change in unrealized losses on foreign currency forward contracts designated as hedging items, 
net of deferred taxes of $99 ($378 in 2015)  

Reclassification of realized losses on foreign currency forward contracts, net of deferred taxes of 
$464 ($173 in 2015) 

2016 
$ 

15,832 

(269) 

1,266 

997 

2015 
$ 

15,633 

(1,028) 

471 

(557) 

COMPREHENSIVE INCOME FOR THE YEAR 

16,829 

15,076 

Refer to the notes to the consolidated financial statements 

37 

 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION 
AS AT MARCH 31, 2016 AND AS AT MARCH 31, 2015 

In thousands of Canadian dollars 
ASSETS 

CURRENT ASSETS 

Cash and cash equivalents 
Cash held for the benefit of third parties (Note 9) 
Accounts receivable (Note 23) 
Income taxes receivable 
Tax credits receivable 
Prepaid expenses and deposits 

NON-CURRENT ASSETS 

Property, plant and equipment (Note 10) 
Intangible assets (Note 11) 
Acquired intangible assets (Note 11) 
Goodwill (Note 12) 
Investment in a joint venture (Note 8) 
Deferred taxes (Note 19) 

LIABILITIES 
CURRENT LIABILITIES 

Accounts payable and accrued liabilities 

Other accounts payable (Note 9) 

Income taxes payable 

Deferred revenues 

Derivative financial instruments  

Current portion of deferred lease inducement 

NON-CURRENT LIABILITIES 

Long-term debt (Note 13) 

Deferred lease inducement 

Deferred taxes (Note 19) 

SHAREHOLDERS’ EQUITY 
SHARE CAPITAL (NOTE 14) 
RESERVES 
RETAINED EARNINGS 

Approved by the Board of Directors, 

AS AT  
MARCH 31,  
2016 
$ 

AS AT  
MARCH 31,  
2015 
$ 

10,901 
1,011 
5,927 
996 
5,128 
1,145 

25,108 

2,545 
3,617 
57,238 
100,280 
250 
5,091 

7,546 
666 
5,691 
- 
3,947 
1,986 

19,836 

2,084 
1,719 
60,704 
100,280 
587 
5,945 

194,129 

191,155 

8,220 

1,706 

716 

16,774 

69 

143 

27,628 

26,311 

 781 

15,604 

70,324 

78,840 

3,164 

41,801 

123,805 

194,129 

6,861 

1,229 

1,084 

16,473 

1,431 

150 

27,228 

26,100 

661 

15,063 

69,052 

81,695 

2,167 

38,241 

122,103 

191,155 

Glles Laurin 

Claude Roy 

, director 

, director 

38 

Refer to the notes to the consolidated financial statements 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 
YEARS ENDED MARCH 31, 2016 AND MARCH 31, 2015 

FOR THE YEAR ENDED MARCH 31, 2016 

In thousands of Canadian dollars 

Balance as at March 31, 2015 

Profit for the year 

Other comprehensive income for the year, 
net of income tax 

Comprehensive income for the year 

Repurchase of common shares for 
cancellation (Note 14) 

Dividends declared on common shares 

BALANCE AS AT MARCH 31, 2016 

FOR THE YEAR ENDED MARCH 31, 2015 

In thousands of Canadian dollars 

Balance as at March 31, 2014 

Profit for the year 

Other comprehensive income for the year, 
net of income tax 

Comprehensive income for the year 

Repurchase of common shares for 
cancellation (Note 14) 

Dividends declared on common shares 

Balance as at March 31, 2015 

RESERVES 

Equity-
settled 
employee 
benefits 
$ 

Cash flow 
hedging 
$ 

Total 
$ 

Retained 
earnings 
$ 

Total 
$ 

3,213 

(1,046) 

2,167 

38,241 

122,103 

- 

- 

- 

- 

- 

- 

997 

997 

- 

- 

- 

997 

997 

- 

- 

15,832 

15,832 

- 

997 

15,832 

16,829 

(6,257) 

(6,015) 

(9,112) 

(6,015) 

3,213 

(49) 

3,164 

41,801 

123,805 

RESERVES 

Equity-
settled 
employee 
benefits 
$ 

Cash flow 
hedging 
$ 

Total 
$ 

Retained 
earnings 
$ 

Total 
$ 

3,213 

(489) 

2,724 

32,393 

118,258 

- 

- 

- 

- 

- 

- 

- 

15,633 

15,633 

(557) 

(557) 

(557) 

(557) 

- 

(557) 

15,633 

15,076 

- 

- 

- 

- 

(3,511) 

(4,957) 

(6,274) 

(6,274) 

3,213 

(1,046) 

2,167 

38,241 

122,103 

Share 
capital 
$ 

81,695 

- 

- 

- 

(2,855) 

- 

78,840 

Share 
capital 
$ 

83,141 

- 

- 

- 

(1,446) 

- 

81,695 

Refer to the notes to the consolidated financial statements 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
YEARS ENDED MARCH 31, 2016 AND MARCH 31, 2015 

In thousands of Canadian dollars 

CASH FLOWS RELATED TO 
Operating activities 
Profit for the year 

Adjustments for the following items: 

Amortization and depreciation (Note 17) 

Amortization of deferred lease inducement 

Amortization of deferred financing costs 

Interest expense 

Foreign exchange 

Share of profit of a joint venture 

Deferred taxes 

Loss on disposal of intangible assets 

Gain on disposal of property, plant and equipment 

Income tax expense recognized in profit 

Changes in non-cash working capital items (Note 21 a)) 

Interest paid 

Income taxes paid 

Investing activities 

Acquisition of property, plant and equipment (Note 21 a)) 

Acquisition of intangible assets  

Distribution from a joint venture 

Proceeds on disposal of property, plant and equipment 

Financing activities 

Increase in long-term debt 

Repayment of long-term debt 

Financing costs 

Repurchase of share capital for cancellation (Note 14) 

Lease inducement received 

Cash dividends paid on common shares 

Net change in cash and cash equivalents for the year 

Impact of exchange rate changes on cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 
Cash and cash equivalents consist of the following statement of financial position items: 

Cash and cash equivalents 
Cash held for the benefit of third parties 

2016 
$ 

2015 
$ 

15,832 

15,633 

5,526 

(148) 

10 

1,239 

(189) 

(163) 

1,110 

85 

(4) 

5,041 

1,605 

(1,229) 

(6,405) 

22,310 

(1,228) 

(3,016) 

500 

5 

(3,739) 

9,112 

(8,712) 

(199) 

(9,112) 

- 

(6,068) 

6,557 

(125) 

120 

955 

(1,432) 

(217) 

777 

- 

- 

4,766 

2,134 

(922) 

(4,164) 

24,082 

(766) 

(1,718) 

- 

- 

(2,484) 

- 

(10,940) 

- 

(4,957) 

79 

(6,302) 

(14,979) 

(22,120) 

3,592 

108 

8,212 

11,912 

10,901 

1,011 

(522) 

892 

7,842 

8,212 

7,546 

666 

40 

Refer to the notes to the consolidated financial statements 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS  
MARCH 31, 2016 AND MARCH 31, 2015 

1 

INCORPORATION AND NATURE OF OPERATIONS 

Mediagrif Interactive Technologies Inc. (the “Company”) provides e-business solutions to consumer 
and businesses. It operates its activities through its wholly-owned subsidiaries. The Company also owns 
interests in a joint venture (Note 8). 

The Company, incorporated on February 16, 1996, under the Canada Business Corporations Act, is listed 
on the Toronto Stock Exchange. Its head office is located at 1111 St-Charles West, East Tower, Suite 255, 
Longueuil, Quebec, Canada. 

The Board of Directors approved the consolidated financial statements on June 7, 2016. Amounts are 
expressed in Canadian dollars, unless indicated otherwise. 

2 

SIGNIFICANT ACCOUNTING POLICIES 

Statement of compliance 
The significant accounting policies described below have been applied to all periods presented in 
these consolidated financial statements. The accounting policies are consistent with International 
Financial Reporting Standards (IFRS) and interpretations currently issued and outstanding, relating 
to fiscal year ended March 31, 2016. 

Basis of preparation 
The consolidated financial statements have been prepared on a historical cost basis except for certain 
financial instruments that are measured at fair value, as explained in the accounting policies below. 
Historical cost is generally based on the fair value of the consideration given in exchange for assets. 
These consolidated financial statements have been prepared on a going-concern basis. The principal 
accounting policies are set out below. 

Scope and basis of consolidation 
These consolidated financial statements include the accounts of the Company and its subsidiaries. 
Participation in a joint venture is recognized using the equity method. 

Subsidiaries 
All of the subsidiaries are wholly owned by the Company, directly or indirectly. 

These consolidated financial statements include the financial statements of the Company and those 
of the entities it controls (its subsidiaries).  

41 

 
 
 
 
 
Entities are included in the scope of consolidation from the date the Company acquires control and until 
that control ceases. The total comprehensive income of the subsidiaries is attributed to the Company’s 
owners. 

All intra-group transactions, balances, revenues and expenses are fully eliminated upon consolidation. 

Interest in a joint venture 
A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have 
rights to the net assets of the joint arrangement. Joint control is the contractually agreed sharing of control 
of an arrangement, which exists only when decisions about the relevant activities require unanimous 
consent of the parties sharing control. 

Joint venture arrangements that involve the creation of a separate entity in which each venturer has 
an interest are referred to as jointly-controlled entities. 

The Company accounts for its interests in a joint venture using the equity method, except when the interest 
is classified as held for sale, in which case it is accounted for using IFRS 5 Non-Current Assets Held 
for Sale and Discontinued Operations. The Company records its share of the result of the joint venture. 

Any goodwill that comes from the Company’s acquisition of an interest in a jointly-controlled entity 
is recognized using the accounting policy that the Company uses to recognize goodwill from a business 
combination. 

Transactions between the Company and its joint venture have been measured at the amount 
of consideration agreed to by the parties. 

Foreign currency translation 
The Company’s functional and presentation currency is the Canadian dollar. The functional currency 
of all the Company’s entities is also the Canadian dollar. 

Transactions in currencies other than the entity’s functional currency (foreign currencies) are recognized 
at the rates of exchange prevailing on the transaction dates.  

Monetary items are translated at the rate in effect on the reporting date, and non-monetary items, 
including the related amortization, are translated at their historical rate, whereas revenues and expenses 
are translated at the average exchange rate for the year. Foreign exchange gains and losses are included 
in Other (expenses) revenues. 

Financial instruments 
Financial assets and liabilities are recognized when a Company’s entity becomes party to the contractual 
provisions of a financial instrument. 

Financial assets and liabilities are initially measured at fair value. Transaction costs directly attributable 
to the acquisition or issuance of financial assets and liabilities (other than financial assets and liabilities 
measured at fair value through profit or loss) are either added to or deducted from, whichever the case, 
the fair value of financial assets or liabilities upon initial recognition. Transaction costs directly attributable 
to the acquisition of financial assets or liabilities measured at fair value through profit or loss are 
immediately recognized in profit. 

42 

 
 
 
 
 
 
 
 
 
 
 
The Company derecognizes financial assets and liabilities if, and only if, its obligations have been settled, 
cancelled or have expired. A financial asset is derecognized if the contractual rights on the related cash 
flows are expiring, or if the asset is transferred and the transfer may be subject to derecognition. 

Effective interest rate method 
The effective interest rate method is a method of calculating the amortized cost of a financial asset or 
liability and of allocating the interest income or interest expense over the relevant period. The effective 
interest rate is the rate that exactly discounts estimated future cash flows (including all commissions 
that are an integral part of the effective interest rate, transaction costs and other premiums or discounts) 
over the expected life of the financial asset or liability or, when appropriate, a shorter period. 

Transaction costs consist primarily of legal, accounting, and underwriter fees and other costs directly 
attributable to the issuance of the related financial instruments. 

Deferred financing costs 
Financing costs paid during the establishment of the Revolving Facility are recognized against the long-term 
debt and amortized using the effective interest rate method over the expected term of the Revolving Facility. 
When the Revolving Facility is paid in full, the deferred financing costs are presented as an asset because 
they are attached to a revolving facility that still exists and is still available for use. 

Impairment loss on financial assets 
Financial assets, other than assets measured at fair value through profit or loss, are tested for impairment 
at each reporting date. Financial assets are impaired if there is objective evidence of impairment as a result 
of one or more events that occurred after the initial recognition of the financial asset on the estimated future 
cash flows of the asset. For certain classes of financial assets, such as accounts receivable, those assets 
that do not incur impairment losses individually are then collectively assessed for impairment. 

For financial assets recognized at amortized cost, the impairment loss is measured as the difference 
between the asset’s carrying value and the present value of estimated future cash flows discounted 
at the financial asset’s original effective interest rate. 

The carrying value of the asset is directly reduced by the impairment for all financial assets, with 
the exception of accounts receivable, whose carrying value is reduced through the use of an allowance 
account. 

Aside from equity instruments and available-for-sale debt instruments, if, in a subsequent period, 
the amount of the impairment loss decreases and the decrease can be objectively tied to an event occurring 
after the impairment was recognized, the previously recognized impairment loss is reversed through 
the income statement to the extent the carrying value of the asset at the date the impairment is reversed 
does not exceed what the amortized cost would have been had the impairment not been recognized. 

Classification and measurement 
The Company classifies financial instruments into categories based on their nature and characteristics. 
Management determines where to classify financial instruments when they are initially recognized, which 
is usually the transaction date. 

43 

 
 
 
 
 
 
 
 
The Company has made the following classifications: 

+  Cash and cash equivalents and accounts receivable are classified as loans and receivables 

and are measured at amortized cost. 

+  Derivative financial instruments that are not designated in hedge relationships are classified 
as assets and liabilities at fair value through profit or loss and are measured at fair value. 
Gains and losses from the periodic remeasurement are recognized in profit or loss and are 
included in Other (expenses) revenues. 

+  Accounts payable and accrued liabilities, other accounts payable and long-term debt are 

classified as other financial liabilities and are measured at amortized cost.  

Derivative financial instruments and hedge accounting 
A portion of the Company’s revenues and operating expenses is denominated in U.S. dollars. The Company 
uses foreign currency forward contracts to eliminate or reduce the risks of exchange rate fluctuations 
that have an impact on a portion of these revenues. Management is responsible for setting acceptable levels 
of risk and does not use derivative financial instruments for speculative purposes. More detailed information 
on derivative financial instruments is provided in Note 23. 

The fair value of instruments that qualify for cash flow hedging is reported on the Consolidated Statement 
of Financial Position. The change in fair value related to the effective portion of the hedge of derivative 
financial instruments denominated in U.S. dollars used as a cash flow hedge of anticipated revenues 
denominated in U.S. dollars is recognized in other comprehensive income and recognized in profit or loss 
when the hedged item affects profit or loss. The effectiveness of the hedging relationships is measured both 
at the inception of the hedge and on an ongoing basis. 

When a hedging relationship ceases to be effective, the corresponding gains and losses presented in 
accumulated other comprehensive income are recognized in the profit or loss of the period during which 
the hedging relationship ceases to be effective.  

A derivative is presented as a non-current asset or a non-current liability if the remaining term to maturity 
of the instrument is over 12 months and if it is not expected to be realized or settled within 12 months. 
The other derivatives are presented as current assets or current liabilities. 

Cash and cash equivalents  
Cash and cash equivalents include cash, bank balances and liquid investments that are readily convertible 
in the short-term and have a maturity date of less than three months from the date of acquisition, into 
a known amount of cash and for which the risk of a variation in fair value is negligible. 

Rebates and accounts receivable and payable arising from dispositions and from 
escrow transactions  
The Company’s services include administering a rebate program and running a used equipment trade-in 
program for certain customers. As part of these services, the Company frequently receives cash 
from customers (in the case of the rebate program) and from used equipment resellers. This cash, 
minus related commissions earned by the Company, must be remitted to the other party to the transaction. 
Financial statement amounts related to these transactions are described in Note 9. 

44 

 
 
 
 
 
 
 
The amount received up to the reporting date but not remitted to the other party is presented 
on the Consolidated Statement of Financial Position as Cash held for the benefit of third parties. 

The Company also offers an escrow service. As part of this service, the Company is named as an escrow 
agent to receive, hold and transfer funds. The Company receives cash that is released, minus any related 
fees, costs or charges, once the transaction between seller and buyer is finalized. The cash received is also 
presented on the Consolidated Statement of Financial Position as Cash held for the benefit of third parties.  

The corresponding amount is presented on the Consolidated Statement of Financial Position as Other 
accounts payable. 

Revenue recognition 
Revenues derived from e-business industry are generated from the rights of use, transaction fees, 
advertising, software development as well as from integration, maintenance and hosting services. In all 
cases, revenues generated in the normal course of business are measured at the fair value of 
th  consideration received or receivable. Revenues are recognized only when there is persuasive evidence 
that an arrangement exists, delivery has occurred or the service has been rendered, the price is fixed 
or determinable, and collection of the related receivable is reasonably assured. Revenues arising from 
an agreement to render services are recognized based on the stage of completion of the contract. 
Where applicable, rebates and similar deductions are deducted from revenues.  

In addition to these general revenue recognition policies, the following specific revenue recognition policies 
are applied to the Company’s main sources of revenue: 

+  Revenues from rights of use are recognized on a straight-line basis over the term 

of the agreement or in some cases, when the service is used. Certain rights of use revenues 
are generated from the sale of classified ad packages. These revenues are recognized 
on a straight-line basis over the estimated life as of the date the ad is posted. The estimated 
life is determined based on historical data for each type of ad. An estimate based 
on the historical data is also used to determine ads that will never be posted, and 
consequently are recognized as revenue upon receipt of payment. 

+  Transaction fees are recognized when the transaction occurs. 

+  Revenues from advertising are recognized on a straight-line basis over the term of 

the campaign. 

+  Software development revenues are recognized using the percentage-of-completion method. 

The degree of completion is determined by dividing the cumulative costs incurred at the closing 
date by the sum of incurred and estimated costs to complete the contract.  

+  Revenues from integration, maintenance and hosting services are recognized on a straight-line 

basis over the term of the agreement. 

45 

 
 
 
 
 
 
 
Property, plant and equipment 
Property, plant and equipment are recognized at cost less accumulated depreciation and accumulated 
impairment losses. Depreciation is recognized over the estimated useful lives of the related assets using 
the following methods and periods: 

Office furniture 
Computer and other equipment 
Leasehold improvements 

METHOD 

Straight-line 
Straight-line 
Straight-line 

PERIOD 

3 years 
3 years 
Lesser of term of the lease and useful life 

The estimated useful lives, residual values and depreciation methods are reviewed at the end of each 
financial reporting period, and the impact of any change in estimate is accounted for on a prospective basis. 

Items of property, plant and equipment are derecognized upon disposal when no future economic benefits 
are expected to arise from the continued use of the asset. A gain or loss arising on the disposal or 
retirement of an item of property, plant and equipment is the difference between the sales proceeds 
and the carrying amount of the asset and is recognized in profit or loss in Other (expenses) revenues.  

Impairment of long-lived assets, excluding goodwill 
At the end of each financial reporting period, the Company reviews the carrying amounts of its property, 
plant and equipment and finite-life intangible assets to determine whether there is any indication that those 
assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset 
is estimated in order to determine the amount of the impairment loss (if any). Where it is not possible 
to estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount 
of the cash-generating unit to which the asset belongs. Where a reasonable and consistent basis 
of allocation can be identified, corporate assets are also allocated to individual cash-generating units; 
otherwise, they are allocated to the smallest group of cash-generating units for which a reasonable 
and consistent allocation basis can be identified. 

Intangible assets not yet available for use are tested for impairment at least once a year and whenever 
there is an indication that the asset may be impaired. 

Certain trademarks acquired in business combinations have been identified as having indefinite lives as they 
are highly recognizable in the market and there is no foreseeable time limit to their ability to generate 
revenues. 

Cash-generating units to which indefinite-life trademarks have been allocated are tested for impairment 
annually or more frequently when there is indication that the unit may be impaired. If the recoverable 
amount of the cash-generating unit is less than its carrying amount, the impairment loss is allocated 
proportionately across the assets of the unit.  

Recoverable amount is the higher of fair value less costs of disposal and value in use. To measure value 
in use, estimated future cash flows are discounted to their present value using a discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset for which the 
estimates of future cash flows have not been adjusted. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If the recoverable amount of an asset (or a cash-generating unit) is estimated to be less than its carrying 
amount, the carrying amount of the asset (or the cash-generating unit) is reduced to its recoverable amount. 
An impairment loss is immediately recognized in profit or loss. 

Where an impairment loss subsequently reverses, the carrying amount of the asset (or a cash-generating 
unit) is increased to the revised estimate of its recoverable amount to extent that the increased carrying 
amount does not exceed the carrying amount that would have been determined had no impairment loss 
been recognized for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is 
immediately recognized in profit or loss. 

Intangible assets 
Intangible assets comprise software and acquired intangible assets. 

Software 
Some softwares are purchased to meet the Company’s technology needs and are recognized at cost less 
accumulated amortization and accumulated impairment losses. Intangible assets also include costs 
to produce internally developed software and websites, including the portion of capitalized personnel costs 
of the Company’s development group. These costs include all of the expenses incurred starting from 
the date when all capitalization criteria is met. Where no internally generated intangible asset can 
be recognized, development expenses are recognized in profit or loss in the period they are incurred. 
After initial recognition, internally-generated intangible assets are recorded at cost less accumulated 
amortization and accumulated impairment losses. These costs are amortized on a straight-line basis 
over their estimated useful lives ranging from three to five years. 

Acquired intangible assets 
Acquired intangible assets consist of client bases, technologies, finite- and indefinite-life trademarks 
and databases acquired from business acquisitions. They are recorded at cost (i.e., the acquisition-date fair 
value), less accumulated impairment losses and amortization. Acquired intangible assets, except 
for indefinite-life trademarks that are not amortized but are assessed for impairment annually, are 
amortized on a straight-line basis over their respective estimated useful lives, using the following periods: 

CATEGORY 

Client bases 
Technologies 
Finite-life trademarks 
Databases 

PERIOD 

3 to 10 years  
3 to 5 years  
10 years  
5 years  

The estimated useful lives and amortization methods of intangible assets are reviewed at the end of each 
financial reporting period, and the impact of any change in estimates is accounted for on a prospective basis. 

Intangible assets are derecognized upon disposal or when no future economic benefits are expected 
from their use or disposal. Gains or losses arising from derecognition of an intangible asset, measured 
as the difference between the net proceeds from the disposal of the asset and its carrying amount, are 
recognized in profit or loss when the asset is derecognized. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Internally generated assets 
Technology expenses are expensed as incurred, except for certain internally developed software 
and website costs, in particular enhancements to the Company’s websites, which are capitalized 
when the future economic benefit and cost measurement criteria are met. In such a case these costs are 
amortized over a period ranging from three to five years. Amortization of internally developed software 
and websites is included in technology expenses.   

Business combinations 
Business acquisitions are accounted for under the acquisition method. The consideration transferred 
in a business combination is measured at fair value, which is calculated as the sum of the acquisition-date 
fair values of the assets transferred by the Company, liabilities incurred by the Company to the former 
owners of the acquiree, and the equity interests issued by the Company in exchange for control 
of the acquiree. Acquisition-related costs are generally recognized in profit or loss as incurred. 

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at 
the acquisition-date fair value, except that: 

+  Deferred tax assets or liabilities and liabilities or assets related to employee benefit 

arrangements are recognized and measured in accordance with IAS 12 Income Taxes  
and IAS 19 Employee Benefits, respectively. 

+  Liabilities or equity instruments related to share-based payment arrangements of the acquiree 
or share-based payment arrangements of the Company entered into to replace share-based 
payment arrangements of the acquiree are measured in accordance with IFRS 2 Share-Based 
Payment at the acquisition date. 

+  Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5  

Non-Current Assets Held for Sale and Discontinued Operations are measured in accordance 
with that standard. 

Deferred revenues from business combinations are recognized at fair value. This corresponds to the future 
costs to perform the services, the collection of which took place before the acquisition, plus a profit margin. 
This profit margin is the average margin the Company realized for the delivery of the same kind of service. 

The fair value of acquired intangible assets is determined as follows: 

Trademarks are recognized at fair value according to the avoided royalties’ method. Acquired technology 
is evaluated using the replacement cost method. It estimates the cost to rebuild a platform by adding 
the estimated loss of profits during the reconstruction. The multiperiod excess earnings method is used 
to calculate the value of customer relationships.  The avoided royalties method, the replacement cost 
method and the multi-period excess earnings method are all primarily based upon expected discounted 
cash flows according to currently available information, such as historical and projected revenues, 
the probability of renewal of each contract and certain other relevant assumptions. 

48 

 
 
 
 
 
 
 
Goodwill is measured as the excess of the total consideration transferred, the amount of any non-controlling 
interests in the acquiree and the fair value of the acquirer’s previously held equity interest in the acquiree 
(if any) over the net balance of the acquisition-date amounts of the identifiable assets acquired and liabilities 
assumed. If, after remeasurement, the net balance of the acquisition-date amounts of the identifiable assets 
acquired and liabilities assumed exceeds the total consideration transferred, the amount of any  
non-controlling interests in the acquiree, and the fair value of the acquirer’s previously-held interest 
in the acquiree (if any), the excess amount is recognized immediately in profit or loss as a bargain purchase 
gain. 

Goodwill 
Goodwill arising from a business combination is recognized at cost as established at the date of acquisition 
of the business (see Business Combinations) less accumulated impairment losses, if any. 

For impairment testing purposes, goodwill is allocated to each of the Company’s cash-generating units 
(or groups of cash-generating units) that is expected to benefit from the synergies of the combination. 

A cash-generating unit to which goodwill has been allocated is tested for impairment annually or more 
frequently when there is an indication that the unit may be impaired. If the recoverable amount of the cash-
generating unit is less than its carrying amount, the impairment loss is first allocated to reduce the carrying 
amount of any goodwill allocated to the unit and then to the other assets of the unit on a pro-rata basis 
based on the carrying amount of each asset in the unit. Any impairment loss for goodwill is recognized 
directly in profit or loss of the Consolidated Statement of Income. An impairment loss recognized 
for goodwill is not reversed in subsequent periods. 

On disposal of the relevant cash-generating unit, the attributable amount of goodwill is included 
in the determination of the profit or loss on disposal. 

The Company has selected March 31 as the date for performing its annual impairment test for goodwill. 

Provisions 
Provisions are recognized when the Company has a present obligation (legal or constructive) as a result 
of a past event, when it is probable that the Company will be required to settle the obligation, and when 
a reliable estimate can be made of the amount of the obligation. 

The amount recognized as a provision is the best estimate of the consideration required to settle the present 
obligation at the end of the financial reporting period, taking into account the risks and uncertainties 
surrounding the obligation. When a provision is measured using the cash flows estimated to settle 
the present obligation, its carrying amount is the present value of those cash flows. 

Leases 
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks 
and rewards of ownership to the lessee. All other leases are classified as operating leases. 

49 

 
 
 
 
 
 
 
 
The Company as a lessee of an operating lease 
Operating lease payments are recognized as an expense on a straight-line basis over the lease term, except 
where another systematic basis is more representative of the time pattern in which economic benefits from 
the leased asset are consumed. Contingent rentals arising under operating leases are recognized as an 
expense in the period in which they are incurred. 

When lease incentives are received to enter into operating leases, such incentives are recognized as a 
liability. The aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-line 
basis, except where another systematic basis is more representative of the time pattern in which economic 
benefits from the leased asset are consumed. 

Deferred lease inducements 
Deferred lease inducements refer to the reimbursement of leasehold improvement expenses and free 
or preferential rent assumed by the landlord under leases for commercial premises. These inducements 
are amortized on a straight-line basis over the terms of the leases falling due in May 2022, in October 2022 
and in May 2026. Amortization is recorded as a reduction of the rent expense in the Consolidated Statement 
of Income. 

The Company as a lessee of a finance lease 
Assets held under finance leases are initially recognized as Company assets at fair value starting from 
the inception of the lease or, if lower, at the present value of the minimum lease payments. 
The corresponding liability to the lessor is included in the Consolidated Statement of Financial Position 
as a finance lease obligation. Lease payments are apportioned between finance expenses and reduction 
of the lease obligation so as to achieve a constant rate of interest on the remaining balance of the liability. 
Finance expenses are recognized directly in profit or loss, unless they are directly attributable to qualifying 
assets, in which case they are capitalized in accordance with the Company’s general policy on borrowing 
costs. Contingent rentals are recognized as expenses in the periods in which they are incurred. 

Income taxes 
Income tax expense is the sum of current taxes and deferred taxes. 

Current taxes 
Current tax payable is based on taxable income for the year. Taxable income and income reported in 
the Consolidated Statement of Income differ due to revenue or expense items that are taxable or deductible 
in other years and items that are never taxable or deductible. The Company’s liability for current taxes 
is calculated using tax rates that have been enacted or substantively enacted by the end of the financial 
reporting period. 

Deferred taxes 
The Company recognizes income taxes using the asset-liability approach. Under this method, deferred tax 
assets and liabilities are determined based on deductible or taxable temporary differences between 
the carrying amounts and tax bases of assets and liabilities using enacted or substantively enacted tax rates 
expected to be in effect in the year in which the differences are expected to reverse. Such deferred tax 
assets and liabilities are not recognized if the temporary difference arises from goodwill or from the initial 
recognition (other than in a business combination) of other assets and liabilities in a transaction that affects 
neither the taxable income nor the accounting income.  

50 

 
 
 
 
The carrying amount of deferred tax assets is reviewed at the end of each financial reporting period and is 
reduced when it is no longer probable that sufficient taxable income will be available to allow all or part 
of the asset to be recovered. 

The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow 
from the manner in which the Company expects, at the end of the financial reporting period, to recover 
or settle the carrying amount of its assets and liabilities. 

Current and deferred taxes for the year 
Current and deferred taxes are recognized in profit or loss, except when they relate to items that have been 
recognized in other comprehensive income or directly in equity, in which case the current and deferred 
taxes are also recognized, respectively, in other comprehensive income or directly in equity. Where current 
taxes or deferred taxes arise from the initial accounting for a business combination, the tax impact 
is included in the accounting for the business combination. 

Tax credits 
Tax credits, including research and development tax credits, are not recognized until there is reasonable 
assurance that the Company will meet the eligibility criteria of the credits and that they will be received. 
Tax credits are recognized as a deduction to the related expenses in the year they are incurred. 

Employee benefits  
Salaries, employee benefits, paid leave, sick leave and bonuses are short-term benefits that are recognized 
in the period in which the Company’s salaries have rendered the related services. 

51 

 
 
 
 
 
 
3 

NEW AND REVISED IFRS, ISSUED BUT NOT YET EFFECTIVE  

STANDARD AND 
INTERPRETATION 

EFFECTIVE DATE 
FOR THE COMPANY 

PRESENTATION AND IMPACT ON THE COMPANY 

On July 24, 2014, the IASB issued the final version of IFRS 9 
Financial Instruments, which replaces IAS 39 Financial 
Instruments: Recognition and Measurement. This final version 
of IFRS 9 represents the completion of this project and it 
includes requirements for recognition and measurement, 
impairment, derecognition and general hedge accounting.  
IFRS 9 does not address the specific accounting for open 
portfolios or macro hedging, as these items are part of a 
separate IASB project that is currently ongoing. This final 
standard introduces a single, principles-based approach that 
amends both the categories and associated criteria for the 
classification and measurement of financial assets, which is 
driven by the entity’s business model for the portfolio in which 
the assets are held and the contractual cash flows of these 
financial assets. Certain amendments have been made to the 
financial asset classification and measurement principles in 
prior versions of IFRS 9. This standard introduces an amended 
hedging model that aligns hedge accounting more closely with 
an entity’s risk management activities and also includes a new 
financial asset impairment model that has an expanded scope, 
is based on expected credit losses rather than incurred credit 
losses and generally will result in earlier recognition of losses. 
This new standard supersedes all prior versions of IFRS 9. 
The Company has not yet examined the impacts of this new 
standard. 

IFRS 15 Revenue from Contracts with Customers establishes 
principles for reporting useful information to users of financial 
statements about the nature, amount, timing and uncertainty 
of revenue and cash flows arising from an entity’s contracts 
with customers. The core principle of the new standard is 
for companies to recognize revenue to depict the transfer 
of goods or services to customers in amounts that reflect 
the consideration to which the Company expects to be entitled 
in exchange for those goods or services.  The new standard will 
also result in enhanced disclosures about revenue, provide 
guidance for transactions that were not previously addressed 
comprehensively (for example, service revenue and contract 
modifications) and improve guidance for multiple-element 
arrangements. The Company has not yet examined the impacts 
of this new standard. 

IFRS 9 Financial 
Instruments 

Annual period 
beginning on 
April 1, 2018 

IFRS 15 Revenue from 
Contracts with Customers 

Annual period 
beginning on 
April 1, 2018 

52 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
STANDARD AND 
INTERPRETATION 

EFFECTIVE DATE 
FOR THE COMPANY 

PRESENTATION AND IMPACT ON THE COMPANY 

IFRS 16 Leases 

Annual period 
beginning on 
April 1, 2019 

On January 13, 2016, the IASB issued IFRS 16, Leases, which 
provides a comprehensive model for the identification of lease 
arrangements and their treatment in the financial statements 
of both lessees and lessors.  It supersedes IAS 17 Leases 
and its associated interpretive guidance.  Significant changes 
were made to lessee accounting with the distinction between 
operating and finance leases removed and assets and liabilities 
recognized in respect of all leases (subject to limited exceptions 
for short-term leases and leases of low value 
assets).  In contrast, IFRS 16 does not include significant 
changes to the requirements for lessors.  IFRS 16 will 
be effective as of January 1, 2019 with earlier application 
permitted for companies that have also adopted IFRS 15, 
Revenue from Contracts with Customers. The Company has 
not yet examined the impacts of this new standard. 

53 

 
 
 
 
 
  
 
 
 
 
 
 
4 

MANAGEMENT’S ESTIMATES AND JUDGMENTS 

The preparation of consolidated financial statements in accordance with IFRS requires management 
to make estimates and assumptions that affect the reported amounts of revenues and expenses during 
the year and the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities 
at the date of the consolidated financial statements. Management reviews its estimates regularly, 
and revisions to accounting estimates are recognized in the period in which the estimate is revised if 
the revision affects only that period, or in the period of the revision and future periods if the revision affects 
both the period being reviewed and future periods. Actual results may differ from these estimates. 

Estimates 
In preparing consolidated financial statements in accordance with IFRS, management must exercise 
judgment when applying accounting policies and rely on assumptions and estimates that affect the amounts 
of the assets, liabilities, revenues and expenses reported in these consolidated financial statements and 
on the contingent liability and contingent asset information provided. The actual results of items subject 
to assumptions and estimates may differ from these assumptions and estimates. 

Explanations about the main assumptions and estimates are presented below: 

Revenue recognition 
As mentioned in Note 2, the Company uses assumptions to recognize some of the revenues from rights 
of use i.e., the sale of classified ad packages. Management reviews these assumptions on a regular basis. 
Significant changes in these assumptions would have an impact on the Company’s profit. 

Useful lives of property, plant and equipment and finite-life intangible assets 
At the end of each reporting period, the Company reviews the estimated useful lives of its property, plant 
and equipment and finite-life intangible assets. At the end of the fiscal year, management has determined 
that the useful lives of property, plant and equipment and finite-life intangible assets were appropriate. 

Measurements of assets 
When applying the discounted future cash flows model to determine the fair value of groups of cash-
generating units to which goodwill is allocated, certain parameters must be used, including estimates 
of future cash flows, discount rates and other variables; a high degree of judgment must therefore be 
exercised. Impairment tests on property, plant and equipment and intangible assets are also based 
on similar assumptions. Any future deterioration of market conditions or poor operational performance 
could translate into an inability to recover the current carrying amounts of property, plant and equipment 
and intangible assets. 

See Note 12 for more information on goodwill impairment testing and Note 11 for the test of indefinite-life 
intangible assets.  

54 

 
 
 
 
Business combinations 
For business combinations, the Company must make assumptions and estimates to determine the purchase 
price allocation of the business being acquired. To do so, the Company must determine the acquisition-date 
fair values of the identifiable assets acquired and liabilities assumed. Goodwill is measured as the excess 
of the acquisition cost over the Company’s share in the fair value of all identified assets and liabilities. 
These assumptions and estimates have an impact on the asset and liability amounts recorded in 
the Consolidated Statement of Financial Position on the acquisition date. In addition, the estimated useful 
lives of the acquired property, plant and equipment, the identification of other intangible assets and 
the determination of the finite or indefinite useful lives of intangible assets acquired will have an impact 
on the Company’s profit. 

See Note 2 for more information on the assumptions and estimates used.  

Deferred taxes 
The Company is required to estimate the income taxes in each of the jurisdictions in which it operates. 
This includes estimating a value for existing net operating losses based on the Company’s assessment 
of its ability to utilize them against future taxable income before they expire. If the Company’s assessment 
of its ability to use the net operating losses proves inaccurate, this would impact the income tax expense 
and, consequently, affect the Company’s profit in the relevant year. The Company may be audited by the tax 
authorities of different jurisdictions. Given that the determination of tax liabilities involves certain 
uncertainties in interpreting complex tax regulations, the Company uses management’s best estimates 
to determine potential tax liabilities. Differences between the estimates and the actual amount of taxes 
are recorded in profit at the time they can be determined. 

Judgments 
The critical accounting policy judgments that have the greatest impact on amounts reported in 
the consolidated financial statements include the following:  

Definition of cash-generating units 
The Company assesses whether there are any indicators of impairment for all non-financial assets at 
the end of each financial reporting period. If such indication exists, the recoverable amount of the asset is 
estimated in order to determine the extent of the impairment loss (if any). When it is not possible 
to estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount 
of the cash-generating unit to which the asset belongs. Determination of cash-generating units is based 
on management’s best estimate of what constitutes the lowest level at which an asset or group of assets 
is able to generate cash inflows. The Company must also determine whether goodwill can be attributed 
to one or more cash-generating units.  

See Note 12 for more information on attributions of goodwill to cash-generating units and Note 11 for 
the attribution of indefinite-life intangible assets to cash-generating units.   

55 

 
 
 
 
 
5 

SEGMENT INFORMATION 

The Company has only one reportable segment. 

Geographical information is as follows: 

In thousands of Canadian dollars 

REVENUES 
Canada 

United States 

Asia and other 

Europe 

In thousands of Canadian dollars 

NON-CURRENT ASSETS 

Canada 

United States 

Asia and other 

2016 
$ 

45,683 

24,912 

1,825 

600 

73,020 

2015 
$ 

46,105 

21,349 

2,115 

678 

70,247 

AS AT 
MARCH 31, 

AS AT 
MARCH 31, 

2016 
$ 

139,090 

24,586 

4 

163,680 

2015 
$ 

140,100 

24,681 

6 

164,787 

Revenues are attributed to geographic areas based on the location of the customers. 

Non-current assets include property, plant and equipment, intangible assets, acquired intangible assets 
and goodwill. 

6 

REVENUES 

Revenues are detailed as follows: 

In thousands of Canadian dollars 

Revenues from rights of use  

Revenues from transaction fees 

Revenues from advertising 

Revenues from software development 

Revenues from integration, maintenance and hosting 

Other 

56 

2016 

$ 

53,384 

8,426 

6,419 

2,370 

1,601 

820 

73,020 

2015 

$ 

52,048 

6,728 

6,663 

2,627 

1,312 

869 

70,247 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7 

SUBSIDIARIES 

The table below provides details on the subsidiaries that the Company owned directly and indirectly as 
at March 31, 2016. 

Subsidiary name 

Carrus Technologies Inc. 

3808891 Canada Inc. 

The Broker Forum Inc. 

MERX Networks Inc. 

InterTrade Systems Inc. 

Country of 
incorporation 
or registration 
and operation 

Canada 

Canada 

Canada 

Canada 

Canada 

InterTrade Technologies, Inc. 

United States 

4222661 Canada Inc. 

TIM USA Inc. 

Market Velocity, Inc. 

Canada 

United States 

United States 

Construction Bidboard Inc. 

United States 

Power Source On-Line, Inc. 

United States 

International Data Base Corp. 

United States 

Polygroup, Ltd. 

LesPAC Network Inc. 

Mediagrif Information Consulting 
(Shenzhen) Co. Ltd. 

Jobboom Inc. 

Réseau Contact Inc. 

United States 

Canada 

China 

Canada 

Canada 

Ownership 
interest 
percentage 

Percentage 
of voting 
rights 

Industry sector serviced by the 
electronic commerce solutions 
of the Company 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Automotive aftermarket 

Holding company 

Electronic components 

E-procurement 

Supply chain collaboration 

Supply chain collaboration 

E-procurement 

Holding company 

Computer equipment, telecommunication 
and consumer electronics 

E-procurement 

Computer equipment, telecommunication 
and consumer electronics 

E-procurement 

Diamonds and jewelry 

Classified ads 

Electronic components 

Employment and talent acquisition 

Online dating 

57 

 
 
 
 
 
8 

JOINT VENTURES 

The Company has interests in a joint venture (the “joint venture”) in which it shares joint control with  
its co-venturers. The Company’s interest in the joint venture and its operations is summarized as follows: 

A 50% ownership in Société d’investissement M-S S.E.C. (a limited partnership), which operates under 
the brand Global Wine & Spirits (GWS). GWS operates a virtual business-to-business electronic network 
offering an integrated solution for the purchase and sale of wine and spirits. 

During the year ended March 31, 2016 the Company recorded revenues of $1,694,070 ($1,618,860 in 2015) 
from transactions with GWS. In addition, the Company recharged to GWS operating expenses in the amount 
of $300,043 ($254,039 in 2015). These recharges were presented against operating expenses in 
the Consolidated Statement of Income. As at March 31, 2016, GWS accounts receivable to the Company 
are $143,816 ($120,980 as at March 31, 2015). 

These transactions occurred in the normal course of business and were measured at the amount 
of consideration agreed to by the parties. 

9 

REBATES AND ACCOUNTS RECEIVABLE AND PAYABLE ARISING FROM 
DISPOSITIONS AND FROM ESCROW TRANSACTIONS  

Cash received as at March 31, 2016, for the administration of a rebate program and used equipment trade-in 
transactions, but not yet remitted to the counterparty, presented on the Consolidated Statement of Financial 
Position as Cash held for the benefit of third parties, amounted to $212,095 (US$163,515) ($206,084 in 2015 
(US$162,488)). As at March 31, 2016, the amount of accounts receivable related to rebate and disposition 
transactions amounted to $695,150 (US$535,926) ($563,258 in 2015 (US$444,105)).  

The amount received as at March 31, 2016, for escrow services presented on the Consolidated Statement 
of Financial Position as Cash held for the benefit of third parties amounted to $798,704 (US$615,761) 
($460,127 in 2015 (US$362,790)). 

The total accounts payable for these transactions amounted to $1,705,949 (US$1,315,202) ($1,229,469 
in 2015 (US$969,383)) and are presented in Other accounts payable in the Consolidated Statement 
of Financial Position. 

58 

 
 
 
 
 
 
 
OFFICE 
FURNITURE 
$ 

COMPUTER 
AND OTHER 
EQUIPMENT 
$ 

LEASEHOLD 
IMPROVEMENTS 
$ 

ASSETS 
UNDER 
FINANCE 
LEASES 
$ 

10 

PROPERTY, PLANT AND EQUIPMENT 

Property, plant and equipment consist of the following: 

In thousands of Canadian dollars 

COST 

Balance as at March 31, 2014 

Acquisitions 

Disposals 

Balance as at March 31, 2015 

Acquisitions 

Disposals 

BALANCE AS AT MARCH 31, 2016 

Accumulated depreciation 

Balance as at March 31, 2014 

Eliminations related to asset 
disposals 

Depreciation for the year 

Balance as at March 31, 2015 

Eliminations related to asset 
disposals 

Depreciation for the year 

1,405 

232 

(1) 

1,636 

296 

(51) 

1,881 

 8,393 

479 

(13) 

8,859 

824 

(31) 

9,652 

(1,007) 

(7,245) 

1 

(239) 

13 

(660) 

(1,245) 

(7,892) 

52 

(215) 

29 

(674) 

BALANCE AS AT MARCH 31, 2016 

(1,408) 

(8,537) 

NET CARRYING AMOUNT 

TOTAL 
$ 

11,267 

766 

(212) 

11,821 

1,489 

(82) 

13,228 

(8,911) 

212 

(1,038) 

(9,737) 

81 

(1,027) 

(10,683) 

1,271 

55 

- 

1,326 

369 

- 

1,695 

(461) 

- 

(139) 

(600) 

- 

(138) 

(738) 

198 

- 

(198) 

- 

- 

- 

- 

(198) 

198 

- 

- 

- 

- 

- 

Balance as at March 31, 2015 
BALANCE AS AT MARCH 31, 2016 

391 

473 

967 

1,115 

726 

957 

- 

- 

2,084 

2,545 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11 

INTANGIBLE ASSETS AND ACQUIRED INTANGIBLE ASSETS 

Intangible assets consist of the following:  

INTANGIBLE ASSETS 

INTERNALLY 
DEVELOPED 
SOFTWARE 
AND 
WEBSITES 
$ 

SOFTWARE 
$ 

3,993 

538 

(487) 

4,044 

1,148 

(61) 

5,131 

(3,444) 

487 

(497) 

(3,454) 

- 

(583) 

(4,037) 

- 

1,180 

- 

1,180 

1,868 

(34) 

3,014 

- 

- 

(51) 

(51) 

10 

(450) 

(491) 

TOTAL 
$ 

3,993 

1,718 

(487) 

5,224 

3,016 

(95) 

8,145 

(3,444) 

487 

(548) 

(3,505) 

10 

(1,033) 

(4,528) 

590 

1,094 

1,129 

2,523 

1,719 

3,617 

In thousands of Canadian dollars 

COST 

Balance as at March 31, 2014 

Acquisitions 

Disposals 

Balance as at March 31, 2015 

Acquisitions 

Disposals 

BALANCE AS AT MARCH 31, 2016 

ACCUMULATED AMORTIZATION 

Balance as at March 31, 2014 

Eliminations related to asset 
disposals 

Amortization for the year 

Balance as at March 31, 2015 

Eliminations related to asset 
disposals 

Amortization for the year 

BALANCE AS AT MARCH 31, 2016 

NET CARRYING AMOUNT 

Balance as at March 31, 2015 
BALANCE AS AT MARCH 31, 2016 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Acquired intangible assets comprise the following:  

ACQUIRED INTANGIBLE ASSETS 

CLIENT 
BASES  TECHNOLOGY 
$ 

$ 

FINITE-LIFE 
TRADEMARKS 
$ 

INDEFINITE-
LIFE 
TRADEMARKS 
$ 

TOTAL 
$ 

21,118 

21,118 

21,118 

(11,599) 

(1,538) 

(13,137) 

(1,497) 

(14,634) 

18,776 

18,776 

18,776 

(9,125) 

(3,428) 

(12,553) 

(1,969) 

(14,522) 

604 

604 

604 

(599) 

(5) 

(604) 

- 

(604) 

46,500 

86,998 

46,500 

86,998 

46,500 

86,998 

- 

- 

- 

- 

- 

(21,323) 

  (4,971) 

(26,294) 

  (3,466) 

(29,760) 

In thousands of Canadian dollars 

COST 

Balance as at March 31, 2014 

Balance as at March 31, 2015 

BALANCE AS AT MARCH 31, 2016 

ACCUMULATED AMORTIZATION 

Balance as at March 31, 2014 

Amortization for the year 

Balance as at March 31, 2015 

Amortization for the year 

BALANCE AS AT MARCH 31, 2016 

NET CARRYING AMOUNT 

Balance as at March 31, 2015 

BALANCE AS AT MARCH 31, 2016 

7,981 

6,484 

6,223 

4,254 

- 

- 

46,500 

60,704 

46,500 

57,238 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Impairment test of the trademark with an indefinite useful life 
For the purpose of impairment testing, the indefinite-life trademark is tested at the level of its cash-
generating unit, since this is the lowest level at which the indefinite-life trademark with an indefinite useful 
life is monitored for internal management purposes.  

To determine the cash-generating units to which the indefinite-life trademark is attributed, management has 
analyzed the cash flows related to the indefinite-life trademark and concluded that these entries were 
largely independent from the cash flows from other assets or group of assets. The criterion used was 
the nature of the revenue generated by such trademark. These revenues cannot be combined with any other 
identifiable group of assets due to their distinctive features. 

The Company performed an annual impairment test of the cash-generating unit in the fourth quarter of 
the year ended March 31, 2016, in accordance with the methods described in Note 2. The recoverable 
amount of the cash-generating unit associated with the indefinite-life trademark exceeded its carrying 
amount. As a result, no loss in value was recorded on the trademark with an indefinite useful life during 
the years ended March 31, 2016 and March 31, 2015.  

As at March 31, 2016, the recoverable amount of the cash-generating unit was established by calculating 
its value in use. This calculation is made using discounted cash flow projections that are based on five-year 
financial budgets approved by the Board of Directors. The model used to determine discounted cash flows 
employed a 13.0% discount rate and a 2.0% growth rate for both the future cash flows and the final value. 

Based on observable market data such as the risk-free rate, risk premiums observed in the market, the beta 
of companies operating in the same sector, the premium associated with the size of the Company, specific 
risks associated with the cash-generating units and the statutory tax rate, the weighted-average cost 
of capital was determined to a range between 12.0% and 14.0%. This reflects the overall risk of 
the Company. 

Each asset class (working capital, tangible and intangible assets and goodwill) has its own risk discount 
rate. The Company has determined that the trademark is a risk that is similar to the overall risk of 
the Company. Consequently, a discount rate of 13.0%, representing the first key assumption, has been 
selected, which is in within the range mentioned above. 

As a second key assumption, the Company believes that a growth rate of 2.0% is reasonable considering 
the projected inflation rate and growth rate of consumer goods. 

These are the two most sensitive assumptions. A change in other assumptions used would not have changed 
the results significantly. 

Reasonably possible changes to these two key assumptions would not cause the carrying amount of 
the cash-generating unit to exceed its recoverable amount. 

A 1.0% increase in the discount rate would not have reduced the recoverable amount of the cash generating 
units below their carrying amount.  A 1.0% decrease in the growth rate would not have reduced 
the recoverable amount of the cash generating units below their carrying amount. 

62 

 
 
 
 
 
 
 
 
 
 
 
12 

GOODWILL 

As at March 31, 2016 and 2015, goodwill stood at $100,280,000. 

For the purpose of impairment testing, goodwill is tested at the level of the Company as a whole since 
management is of the opinion that the Company as a whole benefits from the synergies of business 
combinations completed to date and since this is the lowest level at which goodwill is monitored for internal 
management purposes.  

The Company performed an annual impairment test of goodwill in the fourth quarter of the year ended 
March 31, 2016, in accordance with the methods described in Note 2. The recoverable amount of 
the Company as a whole exceeded its carrying amount. As a result, no loss in the value of goodwill was 
recorded for the years ended March 31, 2016 and March 31, 2015. 

As at March 31, 2016, the recoverable value of the Company was established by calculating its value in use. 
This calculation is made using discounted cash flow projections based on five-year financial budgets 
approved by the Board of Directors. The model used to determine discounted cash flows employed a 13.0% 
discount rate and a 2.0% growth rate for both the future cash flows and the final value.  

Based on observable market data such as the risk-free rate, risk premium observed in the market, the beta 
of companies operating in the same sector, the premium associated with the size of the Company, specific 
risks associated with the cash-generating unit and the statutory tax rate, the weighted-average cost of 
capital was determined to a range between 12.0% and 14.0%. This reflects the overall risk of the Company. 

Each asset class (working capital, tangible and intangible assets and goodwill) has its own risk discount 
rate. The Company has determined that goodwill is similar to the overall risk of the Company. Consequently, 
a discount rate of 13.0%, representing the first key assumption, has been selected, which is in inside 
the range mentioned above. 

As a second key assumption, the Company believes that a growth rate of 2.0% is reasonable considering 
the projected inflation rate and growth rate of consumer goods. 

These are the two most sensitive assumptions. A change in other assumptions would not have changed 
the results significantly. 

Reasonably possible changes to these two key assumptions would not cause the carrying amount of 
the cash-generating unit to exceed its recoverable amount. 

A 1.0% increase in the discount rate would not have reduced the recoverable amount of the Company below 
its carrying amount. A 1.0% decrease in the growth rate would not have reduced the recoverable amount 
of the Company below its carrying amount. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
13 

LONG-TERM DEBT 

On December 18, 2015, the Company renewed its credit agreement, which was entered into on 
November 10, 2011, (the “Credit Agreement”) with three Canadian financial institutions pursuant to which 
lenders made available to the Company a $80,000,000 ($60,000,000 as at March 31, 2015) secured revolving 
five-year credit facility (the “Revolving Facility”) and an accordion loan of $40,000,000 ($40,000,000 as 
at March 31, 2015) subject to lenders’ acceptance. 

The Revolving Facility expires on December 18, 2020, and any outstanding amounts are due in full 
at maturity. Amounts under the Credit Agreement are repayable before maturity without penalty.  
As at March 31, 2016, the Company’s Revolving Facility stood at $26,500,000 ($26,100,000  
as at March 31, 2015) and the amount is due in full during the fiscal year ending March 31, 2021. 

The Revolving Facility bears interest at a rate based either on Canadian prime rate, LIBOR or bankers’ 
acceptance rate plus a margin in each case. This margin varies according to the ratio of total debt to 
earnings before interest, taxes, depreciation and amortization (“EBITDA”), as described below. As at  
March 31, 2016, the actual rate was 0.88% (1.00% as at March 31, 2015) and the margin was 1.20% (1.50% 
as at March 31, 2015). In addition, the unused portion of the Revolving Facility bears interest at 0.24% (0.30% 
as at March 31, 2015) as standby fees.  

All obligations under the Credit Agreement are secured by a first-rank security (hypothec) on substantially 
all of the Company’s assets, tangible and intangible, present and future.  

The Credit Agreement contains certain covenants and certain events of default customary for loans of this 
nature, including some limitations to the levels of investments and acquisitions, capital expenditures and 
distributions. The Credit Agreement is also subject to restrictive covenants requiring certain financial ratios 
to be maintained. As at March 31, 2016 the Company was in compliance with the financial ratios prescribed 
under these covenants: 

1.  a fixed charge coverage ratio of not less than 1.20:1.00 (1.20:1.00 as at March 31, 2015) at all times. 

2.  a total debt to EBITDA ratio of not more than 3.0 (2.5 as at March 31, 2015). 

Fixed charge, total debt and EBITDA, which are used in the calculation of the covenants mentioned above, 
are defined precisely in the Credit Agreement.  

Financial ratios are calculated using the financial information of the twelve-month period ending on the date 
the ratio is calculated.  

The following table provides the long-term debt information: 

In thousands of Canadian dollars 

Revolving credit facility, bearing interest at the bankers’ acceptance rate, plus 1.20% (1.50% as 

at March 31, 2015), maturing in December 2020 

Deferred financing costs i) 

i) The deferred financing costs are amortized using the effective interest rate method. 

AS AT 
MARCH 31, 
2016 
$ 

AS AT 
MARCH 31, 
2015 
$ 

26,500 

(189) 

26,311 

26,100 

- 

26,100 

64 

 
 
 
 
14 

SHARE CAPITAL 

a)  Authorized and paid, unlimited number 

•  Common shares; 
•  Preferred shares, issuable in series with terms, conditions and dividends to be 

determined by the Board of Directors upon issuance.  

b)  The following table summarizes common share activity for the last two fiscal years: 

In thousands 

BALANCE AT BEGINNING OF YEAR 

Repurchased for cancellation i) 

BALANCE AT END OF YEAR 

2016 

2015 

SHARES 

$ 

SHARES 

15,542 

(543) 

14,999 

81,695 

(2,855) 

78,840 

15,817 

(275) 

15,542 

$ 

83,141 

(1,446) 

81,695 

i)  During the year ended March 31, 2016, the Company repurchased 543,276 of its common shares (275,100 in 2015) for a cash 

consideration of $9,112,261 ($4,957,141 in 2015) in connection with its Normal Course Issuer Bid. A total amount of $2,855,413 
($1,446,003 in 2015) was recorded as a deduction from Share capital, corresponding to an average issue price of $5.26 ($5.26 in 
2015) per share before repurchase, and the balance was charged to Retained earnings.  

c)  Dividends declared 

Subsequent to the end of the year ended March 31, 2016, i.e., on June 7, 2016, the Company 
announced the payment of a cash dividend of $0.10 per share, payable on July 15, 2016 
to shareholders of record on July 4, 2016. 

2016 

On February 9, 2016, the Company announced the payment of a cash dividend of $0.10 per 
share, payable on April 15, 2016, to shareholders of record on April 1, 2016. 

On November 10, 2015, the Company announced the payment of a cash dividend of $0.10 per 
share, payable on January 15, 2016, to shareholders of record on January 4, 2016. 

On August 4, 2015, the Company announced the payment of a cash dividend of $0.10 per share, 
payable on October 15, 2015, to shareholders of record on October 1, 2015. 

On June 9, 2015, the Company announced the payment of a cash dividend of $0.10 per share, 
payable on July 15, 2015, to shareholders of record on July 2, 2015. 

2015 

On February 10, 2015, the Company announced the payment of a cash dividend of $0.10 per 
share, payable on April 15, 2015, to shareholders of record on April 1, 2015. 

On November 11, 2014, the Company announced the payment of a cash dividend of $0.10 per 
share, payable on January 15, 2015, to shareholders of record on January 2, 2015. 

On August 5, 2014, the Company announced the payment of a cash dividend of $0.10 per share, 
payable on October 15, 2014, to shareholders of record on October 1, 2014. 

On June 10, 2014, the Company announced the payment of a cash dividend of $0.10 per share, 
payable on July 15, 2014, to shareholders of record on July 2, 2014. 

65 

 
 
 
 
 
 
 
 
15 

STOCK-BASED COMPENSATION 

In July 2004, the Company established a stock purchase plan. Certain amendments to the plan have 
subsequently been adopted and are in effect on the date hereof for all regular full-time and part-time 
employees who are Canadian residents.  Directors are not eligible to participate in this plan. Under 
the terms of the plan, employees may elect to contribute, through payroll deductions, up to 10% of 
their annual income up to a maximum of $20,000 annually to purchase common shares in the Company 
on the open market. Under the plan, the Company matches employee contributions to the plan up to 
a maximum contribution of $1,400 per employee ($1,300 in 2015). Employees must hold the portion 
of shares purchased with the Company’s contribution for a period of 12 months. The purchase price 
of shares under the plan is equal to the market price of the Company’s common shares on  
the purchase date. 

16 

TECHNOLOGY 

In thousands of Canadian dollars 

Research and development costs incurred 
Tax credits 

Capitalized internally developed software and websites i) 

Amortization of capitalized internally-developed software and websites 

2016 
$ 

15,395 
(3,072) 

12,323 
(1,868) 

10,455 
450 

2015 
$ 

15,347 
(1,915) 

13,432 
(1,180) 

12,252 
51 

10,905 

12,303 

i)  Capitalized internally-developed software and websites are shown net of tax credits of $958,547 ($529,168 in 2015). These tax 

credits were capitalized because they are related to the internally developed software and websites. 

66 

 
 
 
 
 
 
17 

EXPENSES BY TYPE 

Operating profit includes the following items: 

In thousands of Canadian dollars 

Amortization and depreciation 

Depreciation of property, plant and equipment 

Amortization of intangible assets 

Amortization of acquired intangible assets 

Total 

Employee benefits expense 

Salaries and employee benefits 

Termination benefits 

Tax credits 

Total 

2016 
$ 

1,027 

1,033 

3,466 

5,526 

30,647 

285 

30,932 

(3,072) 

2015 
$ 

1,038 

548 

4,971 

6,557 

29,078 

476 

29,554 

(1,915) 

27,860 

27,639 

During the fiscal year ended March 31, 2016, the Company changed the comparative figures in expenses in 
order to conform to the current year’s presentation of tax credits. 

18 

LEASES 

The operating leases are for office spaces with terms of 1 to 10 years. Some of these leases feature renewal 
options. The Company will not be able to acquire the leased assets at the end of the leases. 

Payments recognized as expenses:  

In thousands of Canadian dollars 

Minimum lease payments 

Obligations under non-cancellable operating leases: 

In thousands of Canadian dollars 

Less than 1 year 

More than 1 year and less than 5 years 

More than 5 years 

2016 
$ 

2015 
$ 

1,656 

1,558 

2016 
$ 
1,675 

5,445 

2,159 

2015 
$ 
1,402 

4,449 

1,304 

9,279 

7,155 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19 

INCOME TAXES 

a)  The income tax expense consists of the following: 

In thousands of Canadian dollars 

Current tax expense 

Current taxes 

Adjustments recognized during the year for current taxes of prior years 

Deferred tax expense 

Deferred tax expense relating to the origination and reversal of temporary differences 

Adjustments recognized during the year for the deferred tax of prior years 

Income tax expense 

2016 
$ 

2015 
$ 

4,361 

681 

1,851 

(741) 

6,151 

4,757 

9 

752 

25 

5,543 

b)  The income tax expense is calculated using an actual tax rate that differs from the statutory tax 

rate for the following reasons: 

Weighted-average statutory tax rate 

Increase (decrease) arising from: 

Geographic distribution of operating profits 

Non-deductible expenses (non-taxable income) and other 

Reserve 

Prior-year tax adjustments and contributions 

Actual tax rate 

2016 
% 

2015 
% 

26.9 

0.3 

0.3 

0.6 

(0.1) 

28.0 

26.9 

- 

(0.8) 

- 

0.1 

26.2 

The tax rates used for the above-reconciled results for 2016 and 2015 are the tax rates applied to 
the taxable income of Canadian companies under tax law in this jurisdiction. 

68 

 
 
 
 
 
 
 
 
 
 
 
The reconciliation of deferred tax assets (liabilities) by type of temporary differences recognized in the Consolidated Statement of Financial Position: 

P
R
O
P
E
R
T
Y

,

P
L
A
N
T

A
N
D
E
Q
U
P
M
E
N
T

I

I

I

N
T
A
N
G
B
L
E
A
S
S
E
T
S

I

M
P
A
C
T
O
N
F
O
R
E
G
N

I

I

F
O
R
E
G
N
E
X
C
H
A
N
G
E

D
E
F
E
R
R
E
D
R
E
N
T

I

N
S
T
R
U
M
E
N
T
S

P
R
O
V
S
O
N

I

I

I

S
U
B
S
D
A
R
Y

I

I

I

F
N
A
N
C
N
G
C
O
S
T
S

D
E
V
E
L
O
P
M
E
N
T

R
E
S
E
A
R
C
H
A
N
D

T
A
X
L
O
S
S
E
S

S
H
A
R
E

I

S
S
U
A
N
C
E

C
O
S
T
S

T
A
X
C
R
E
D
T

I

I

D
E
R
V
A
T
V
E

I

I

F
N
A
N
C
A
L

I

In thousands of Canadian dollars 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

T
O
T
A
L

$ 

Balance as at March 31, 2014 
(Expense) deferred tax recovery for the year 
recognized in profit 
Foreign exchange impact from 
remeasurement of deferred taxes 
Deferred tax recovery for the year related to 
other comprehensive income 

Balance as at March 31, 2015 
(Expense) deferred tax recovery for the year 
recognized in profit 
Foreign exchange impact from 
remeasurement of deferred taxes 
Deferred tax recovery for the year related to 
other comprehensive income 

496 

(13,838) 

(11) 

(103) 

231 

180 

29 

1,060 

3,855 

(1,148) 

164 

(9,085) 

(24) 

(399) 

33 

321 

(5) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

472 

(14,237) 

22 

218 

226 

314 

(569) 

(16) 

181 

(41) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

204 

384 

- 

- 

(366) 

3 

- 

- 

29 

(763) 

82 

(54) 

(777) 

- 

- 

540 

- 

- 

- 

- 

- 

540 

204 

32 

1,089 

3,632 

(1,066) 

110 

(9,118) 

(37) 

(751) 

177 

(313) 

(55) 

(1,110) 

- 

- 

- 

- 

81 

- 

- 

- 

- 

- 

81 

(366) 

Balance as at March 31, 2016 

786 

(14,806) 

- 

- 

6 

399 

185 

18 

(5) 

338 

3,890 

(1,379) 

55 

(10,513) 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following balances were recognized in the Consolidated Statements of Financial Position: 

In thousands of Canadian dollars 

Deferred tax assets 

Deferred tax liabilities 

MARCH 31, 
2016 
$ 

MARCH 31, 
2015 
$ 

5,091 

(15,604) 

5,945 

(15,063) 

(10,513) 

(9,118) 

Certain tax losses from Canadian and U.S. subsidiaries resulted in a deferred tax asset being recognized 
in the Consolidated Statement of Financial Position, as management considers it probable that these tax 
consequences will be used against future taxable income.  

Tax risk 
In the normal course of business, the Company is subject to reviews by the tax authorities in the jurisdictions 
where the Company operates. These authorities may contest or refuse some of the positions taken 
by management. The Company periodically examines the possibility of unfavorable outcomes from tax 
audits and makes provisions for this purpose if the Company considers that an unfavorable outcome will 
occur. As at March 31, 2016, an amount of $431,000 has been recorded as a provision for U.S. sales tax 
while no provision was recorded as at March 31, 2015. 

Deferred tax losses 
As at March 31, 2016, the Company’s U.S. subsidiaries had accumulated net operating losses at the federal 
level of approximately US$34,530,273 (CA$44,789,217). Some of these losses are limited to a maximum 
annual amount and expire from 2017 through 2030. Therefore, an amount of US$26,392,628 
(CA$34,233,878) losses can never be used against future taxable income. A deferred tax asset has been 
recognized on a deferred tax loss amount of US$8,137,645 (CA$10,555,339).  

In addition, the Company’s U.S. subsidiaries had accumulated net operating losses at the state level 
of approximately US$11,333,450 (CA$14,700,618). These losses expire from 2019 through 2028.  A valuation 
allowance of approximately US$4,694,436 (CA$6,089,153) has been recorded for these losses. A deferred 
tax asset has been recognized on a deferred tax loss amount of US$6,639,014 (CA$8,611,465). 

As at March 31, 2016, the Company’s Canadian subsidiaries also have $518,977 in accumulated research 
and development costs at the federal level and $2,188,021 at the provincial level, which may be carried 
forward and used to reduce the taxable income of future years. These costs may be used for an indefinite 
period. The tax consequences of these items were recognized as deferred tax assets.  

70 

 
 
 
 
 
 
 
 
 
 
20 

RELATED PARTY TRANSACTIONS 

Compensation of key management personnel  
The following table presents the compensation of directors and the management team for the year: 

In thousands of Canadian dollars 

Directors – Directors’ fees 

Management team 

Short-term benefits 

2016 
$ 

2015 
$ 

246 

210 

3,385 

3,631 

3,223 

3,433 

The management team’s compensation is set by a compensation committee and is based on individual 
performance and market trends. 

21 

SUPPLEMENTARY STATEMENTS OF INCOME AND CASH FLOW INFORMATION 

a)  Changes in non-cash working capital items are as follows: 

In thousands of Canadian dollars 

Decrease (increase) in: 

Accounts receivable 

Tax credits receivable 

Prepaid expenses and deposits 

Increase (decrease) in: 

Accounts payable and accrued liabilities 

Other accounts payable 

Deferred revenues 

2016 
$ 

(236) 

(1,181) 

831 

1,413 

477 

301 

1,605 

During fiscal year ended March 31, 2016, the Company made non-cash acquisitions of property, plant and 
equipment for an amount of $261,135. 

b)  Other revenues (expenses) consist of the following: 

In thousands of Canadian dollars 

Foreign exchange gain 

Interest related to a tax settlement 

Loss on disposal of intangible assets and property, plant and equipment 

2016 
$ 

115 

(434) 

(81) 

(400) 

2015 
$ 

907 

320 

349 

688 

(428) 

298 

2,134 

2015 
$ 

1,174 

- 

- 

1,174 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
c)  Financial expenses consist of the following: 

In thousands of Canadian dollars 

Amortization of deferred financing costs 

Interest on long-term debt 

22 

CAPITAL DISCLOSURES 

2016 
$ 
10 

805 

2015 
$ 
120 

955 

815 

1,075 

The Company’s capital management objective is to ensure sufficient liquidity to pursue its strategy 
of organic growth, to undertake selective acquisitions and to provide an appropriate return on investment 
to its shareholders. The Company’s capital consists of long-term debt, shareholders’ equity and deferred 
revenues, net of cash and cash equivalents and short-term investments. 

The Company’s primary uses of capital are to finance non-cash working capital requirements, capital 
expenditures, business acquisitions and payments of dividends.  

The Company may, from time to time, repurchase shares, adjust its capital level by issuing shares or secure 
bank debt to finance its operations or business acquisitions. 

Other than the financial ratios described in Note 13 and required by a financial institution, the Company’s 
capital is not subject to any externally imposed capital requirements, and the Company does not currently 
use any quantitative measures to manage its capital. 

23 

FINANCIAL RISK MANAGEMENT 

The Company’s financial assets and financial liabilities expose it to the following risks: market risk, including 
foreign currency risk and interest rate risk, credit risk and liquidity risk. The Company’s main risk 
management objective is to ensure that risks are properly defined and resolved to minimize potential 
adverse effects on financial performance. 

The finance department is responsible for risk management, which includes identifying and assessing risks, 
in close cooperation with management. The finance department is responsible for creating adequate 
controls and procedures to ensure that financial risks are mitigated. 

Foreign currency risk 
Foreign currency risk comes from transactions that the Company concludes in foreign currencies, primarily 
the U.S. dollar. Foreign currency risk also comes from future sale and purchase transactions and from 
financial assets and liabilities denominated in foreign currencies. 

The Company’s main objective in managing foreign currency risk is to reduce its impact on performance. 
In order to reduce the potentially adverse effects of a fluctuating Canadian dollar, the Company has entered 
into foreign currency forward contracts to stabilize anticipated future revenues denominated in U.S. dollars. 
Foreign currency forward contracts are used only for managing foreign currency risk and not for 
speculative purposes.  

72 

 
 
 
 
 
 
 
 
 
 
The balances in foreign currencies are as follows: 

In thousands of dollars 

Cash and cash equivalents 

Accounts receivable 

Accounts payable and accrued liabilities 

Total in foreign currencies 

Total in Canadian dollars 

2016 
U.S.$ 

7,312 

836 

(651) 

7,497 

9,724 

The following table details the arrangements used as hedging instruments. The currency of the purchase 
agreements is the Canadian dollar while the currency of the sale is the U.S. dollar: 

2015 
U.S.$ 

5,027 

825 

(710) 

5,142 

6,522 

2015 
$ 

11,250 

1.1418 

2016 
$ 

11,200 

1.2920 

2017-2018 

2016-2017 

In thousands of Canadian dollars 

Notional amount US$ 

Weighted-average rate USD-CAD 

Maturity (fiscal year) 

Foreign currency forward contracts are contracts whereby the Company has the obligation to sell or buy 
U.S. dollars in advance at a fixed rate. 

Taking into account the foreign currency forward contracts and assuming that all other variables remain 
constant, a 5.0% appreciation of the Canadian dollar against the U.S. dollar would have the following impact 
on profit and other comprehensive income (in Canadian dollars): 

In thousands of Canadian dollars 

Profit 

Other comprehensive income 

2016 
$ 

(157) 

644 

2015 
$ 

(104) 

398 

A 5.0% depreciation of the Canadian dollar against the U.S. dollar would have had the opposite impact 
on profit and other comprehensive income. 

Interest rate risk 
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate 
because of changes in market interest rates. Financial assets and financial liabilities with variable interest 
rates expose the Company to cash flow risk. The Company’s cash and cash equivalents earn interest 
at market rates. 

As at March 31, 2016, the Company is exposed to interest rate risk on cash and cash equivalents whose 
interest rates vary from 0% to 0.5%. If interest rates as at March 31, 2016, had been 0.5% higher or 
0.5% lower, the impact on profit would have been insignificant. 

Financial assets and liabilities that bear interest at fixed rates are subject to fair value interest rate risk. 
The Company is not exposed to significant risk with respect to financial assets and financial liabilities due 
to their short-term maturities. 

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
With respect to floating-rate financial obligations, a negative impact on cash flows would occur if there were 
an increase in reference rates such as LIBOR, the rate of bankers’ acceptances and the Canadian prime rate.  

All other things being equal, a reasonably possible 1.0% increase in the interest rate applicable to the 
daily balances of the Revolving Facility would have had an impact of $287,900 ($315,700 in 2015) on 
the Company’s profit for the year ended March 31, 2016. A 1.0% decrease in the interest rate would have 
had the opposite impact on the Company’s profit. 

Credit risk 
Credit risk is the risk of the Company incurring a financial loss because a customer or other counterparty 
to a financial instrument fails to meet its contractual obligations. Financial instruments that expose 
the Company to credit risk consist mainly of cash and cash equivalents, cash held for the benefit of third 
parties and accounts receivable. Cash and cash equivalents and cash held for the benefit of third parties 
are maintained at major financial institutions; therefore, the Company considers the risk of non-
performance on these instruments to be remote. 

Based on its past experience, the Company believes that the credit risk associated with its accounts 
receivable is low. The Company generally does not require collateral for its accounts receivable. Its trade 
accounts receivable are not concentrated with any specific customers but rather with a broad range 
of customers. The Company establishes an allowance for doubtful accounts for receivables deemed 
uncollectible. The allowance for doubtful accounts amount is based on past experience of amounts 
considered to have uncertain collectability. 

The carrying value of the Company’s trade accounts receivable is presented net of the allowance 
for doubtful accounts. Changes in the allowance for the year are as follows: 

In thousands of Canadian dollars 

Balance at beginning of year 

Write-off 

Expense for the year 

Balance at end of year 

As at March 31, the aging of trade accounts receivable is as follows: 

In thousands of Canadian dollars 

Current 

Past due 

1 - 30 days 

31 - 60 days 

61 - 90 days 

Over 90 days 

Total accounts receivable 

2016 
$ 

(142) 

201 

(207) 

(148) 

2015 
$ 

(245) 

199 

(96) 

(142) 

2016 
$ 

2015 
$ 

2,402 

2,192 

2,834 

554 

101 

36 

5,927 

2,204 

1,057 

130 

108 

5,691 

There is no impairment or amount past due other than those related to accounts receivable. 

74 

 
 
 
 
 
 
 
 
 
 
 
Liquidity risk 
Liquidity risk is the risk that a company will be unable to meet its obligations as they fall due. To manage 
liquidity risk, the Company makes sure that it always has the cash it needs to meet its obligations when 
they fall due. The Company’s financial liabilities, which consist of accounts payable and accrued liabilities 
and other accounts payable, are due within 12 months or less. As at March 31, 2016, the Company had 
a $80,000,000 credit facility, of which $53,500,000 was undrawn. 

Fair value of financial instruments 
Financial instruments recognized at fair value are classified using a hierarchy that reflects the significance 
of the inputs used to measure the fair value.  

The fair value hierarchy requires that observable market inputs be used whenever such inputs exist. 
A financial instrument is classified in the lowest level of the hierarchy for which a significant input has been 
used to measure fair value. 

An entity’s own credit risk and the credit risk of the counterparty, in addition to the credit risk of the financial 
instrument, were factored into the fair value determination of the financial assets and financial liabilities, 
including derivative instruments. All financial instruments measured at fair value in the Consolidated 
Statement of Financial Position were classified according to a three-level hierarchy: 

+  Level 1: valuation based on quoted prices (unadjusted) observed in active markets for identical 

assets or liabilities. 

+  Level 2: valuation techniques based on inputs that are quoted prices of similar instruments 
in active markets; quoted prices for identical or similar instruments in markets that are not 
active; inputs other than quoted prices used in a valuation model that are observable for 
the instrument being valued; and inputs that are derived mainly from or corroborated by 
observable market data using correlation or other forms of relationship.  

+  Level 3: valuation techniques based significantly on inputs that are not observable in 

the market. 

The Company’s policy is to recognize transfers made between different hierarchy levels at the date of 
the event or change in circumstances that caused the transfer. During the years ended March 31, 2016 
and 2015, no financial instruments were transferred between levels 1, 2 and 3. 

The following table presents the instruments measured at fair value on a recurring basis, classified using 
the hierarchy described above: 

In thousands of Canadian dollars 

Level 1 

Level 2 

Level 3 

Total 

2016 
$ 

- 

(69) 

- 

(69) 

2015 
$ 

- 

(1,431) 

- 

(1,431) 

75 

 
 
 
 
 
 
 
 
 
 
The negative fair value of these derivative financial instruments of $68,601 (US$52,888) reflects 
the estimated amounts that the Company would have to pay to settle the contracts as at March 31, 2016, 
using relevant market rates. As at March 31, 2015, the fair value was negative at $1,431,349 (US$1,128,557).  

The fair value of cash and cash equivalents, accounts receivable and accounts payable and accrued 
liabilities approximates their carrying amounts due to their short-term maturities. 

The fair value of long-term debt is not significantly different from its carrying amount because 
the contractual interest rate is close to the interest rate that the Company could have had on a similar 
financial instrument. 

24 

SUBSEQUENT EVENT 

On May 31, 2016, the Company acquired substantially all of the assets of Advanced Software Concepts, Inc. 
(“ASC”) for a cash consideration of $18,500,000 and is subject to certain adjustments. The acquisition is 
financed by the Company’s revolving credit facility. 

ASC offers best-in-class contract lifecycle management solutions (CLM) to a diversified clientele, principally 
in North America. 

Due to the short period between the date of acquisition of the assets of ASC and the date of issuance of 
these consolidated financial statements, the fair value of the tangible and intangible assets acquired has not 
yet been determined. Consequently, the initial accounting of the transaction has not been completed. 

76 

 
 
 
 
 
 
 
ADDITIONAL INFORMATION 

MARKET AND TICKER SYMBOL 

The Company’s common shares trade on the Toronto Stock Exchange under the 
ticker symbol “MDF”. 

TRANSFER AGENT 

Computershare Investor Services Inc. 
1500 Robert-Bourassa Blvd., Suite 700, Montreal, Quebec, Canada H3A 3S8 
Tel.: 514-982-7888 | Fax: 514-982-7580 

AUDITOR 

Deloitte LLP 
1190 Avenue des Canadiens-de-Montréal, Montreal, Quebec, Canada H3B 0M7 
Tel.: 514-393-7115 | Fax: 514-390-4100 

SHAREHOLDER INQUIRIES 

Inquiries regarding lost, stolen or destroyed certificates, change of address or 
transfer requirements should be directed to the Company’s transfer agent : 

Computershare Investor Services Inc. 
1500 Robert-Bourassa Blvd., Suite 700, Montreal, Quebec, Canada H3A 3S8 
Tél. : 1 800 564-6259 (toll-free in North America) 
service@computershare.com  

ANNUAL MEETING OF SHAREHOLDERS 

The Company’s Annual Meeting of Shareholders will be held on Thursday, 
September 15, 2016, at 10:00 am EDT in the room Havre and Quais of the 357C, 
located at 357 de la Commune St. West, Montreal, Qc. 

This annual report is also available on the web at www.mediagrif.com 

Le rapport annuel 2016 de la Société est aussi publié en français. 

77 

 
 
BOARD OF DIRECTORS 
AND EXECUTIVE 
OFFICERS

DIRECTORS

CLAUDE ROY
Quebec, Canada
Chairman of the Board, 
President and Chief Executive 
Officer of the Corporation

ANDRÉ COURTEMANCHE
Quebec, Canada
President and Chief Executive Officer
Viavar Capital inc.

MICHEL DUBÉ
Quebec, Canada
Consultant 

ANDRÉ GAUTHIER
Quebec, Canada
President
Holding André Gauthier inc. 

GILLES LAPORTE
Quebec, Canada
Director of corporations

GILLES LAURIN
Quebec, Canada
CPA, CA
Director of corporations

CATHERINE ROY
Quebec, Canada
Senior Consultant, Executive Search
Décarie Recherche

JEAN-FRANÇOIS SABOURIN
Quebec, Canada
President and Chief Executive Officer
Finlogik inc.
President and Chief Executive Officer
Jitneytrade inc.

EXECUTIVE OFFICERS 

CLAUDE ROY
President and Chief Executive Officer 

MARK EIGENBAUER
Vice President, US Operations

STÉPHANE ANGLARET
Vice President, Technology 

CAMIL ROUSSEAU
Vice President, Research & Development

RICHARD LAMPRON
Chief Operating Officer

PAUL BOURQUE
Chief Financial Officer 

SUZANNE MOQUIN
Vice President, Consumers Solutions 

HÉLÈNE HALLAK
Vice President and General Counsel

JEAN-MICHEL STAM
Vice President, e-Business networks

 
 
 
CAUSES  
THAT MATTER  
TO US

At Mediagrif, we are aware of our social responsibility  
and are taking concrete actions to improve the quality  
of life of our community. Our social commitment  
is renewed and extended year after year.  
Our support includes organizations working  
in the health and wellness areas.

The Company supports hospital foundations,  
clinical research institutes and hospitals.

+  Heart & Stroke Foundation
+  Fondation Père Sablon
+  Fondation institut de gériatrie de Montréal 
+  Maison des soins Palliatifs de Laval 
+  Alzheimer Society

The Company also provides support to organizations  
whose mission is to ensure the well-being of the population,  
especially among young people.

+  Fondation Portage 
+  Fondation des Amis du Tennis
+  Fondation Orchestre Symphonique de Longueuil 
+  The Enbridge Ride to Conquer Cancer
+  Marie-Vincent Foundation
+  Opération Père-Noël
+  Conseil des Arts de Montréal

Also, Mediagrif sponsors sports events such  
as the Leblanc Cup and the golf Omnium of Père Marcel 
Sablonnière. We also sponsor Quebec athlete  
Karine Belleau-Béliveau.

MEDIAGRIF INTERACTIVE TECHNOLOGIES INC.
1111 St-Charles Street West, Suite 255 
Longueuil, Québec 
Canada J4K 5G4

Toll Free: 877 677-9088 
Phone: 450 449-0102 
Fax: 450 449-8725 

www.mediagrif.com