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Mercer International Inc.

merc · NASDAQ Basic Materials
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Industry Paper, Lumber & Forest Products
Employees 3580
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FY2019 Annual Report · Mercer International Inc.
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The  
Regionally 
Focused 
Specialist  
Asset  
Manager 

MERCIA ASSET MANAGEMENT PLC
ANNUAL REPORT & ACCOUNTS 
2019

 
 
 
 
 
 
 
 
INTRODUCTION

The UK’s 
regional 
investor

Mercia is a proactive, 
specialist asset manager 
focused on supporting 
regional SMEs to achieve 
their growth aspirations. 
We provide capital across 
our four asset classes of 
balance sheet, venture, 
private equity and debt 
capital; our Complete 
Capital Solution.

1

CONTENTS

Strategic report
1  Highlights
2  At a glance
4  Non-executive Chair’s statement
6  Where we operate
8  Our journey
10  Business model
12  Key performance indicators
13  Chief Executive Officer’s review
16  Corporate, employee and social 

responsibility

18  Chief Investment Officer’s review
22  Our portfolio
26  Chief Financial Officer’s review
30  Principal risks and uncertainties

Governance
34  Board of Directors
36  Senior management team
38  Directors’ report
39  Statement of Directors’ responsibilities
40  Corporate governance report
45  Remuneration report

Financial statements
49  Independent auditor’s report
53  Consolidated statement of 
comprehensive income
54  Consolidated balance sheet
55  Consolidated cash flow statement
56  Consolidated statement of changes in 

equity

57  Notes to the consolidated financial 

statements

75  Company balance sheet
76  Company statement of changes in 

equity

77  Notes to the company financial 

statements

Other information
82  Directors, secretary and advisers
83  Notice of Annual General Meeting

HIGHLIGHTS

Assets under management

Funds under management

c.£507m
c.£381m
£10.7m
£126.1m

Net assets

Revenue

Direct investment portfolio

Net expenses

£1.4m

£87.7m

Unrestricted cash

£29.8m

PORTFOLIO HIGHLIGHTS
 — £19.4million invested into 17 portfolio companies during  
the year including two new direct investments, W2 Global 
Data Solutions and Locate Bio

 — Net fair value increase of £3.9million (2018: £2.8million)
 — Direct investment portfolio increased to £87.7million  

(2018: £66.1million)

 — £6.5million syndicated investment into Oxford Genetics
 — Significant commercial progress made by a number of 
portfolio companies including nDreams, the Group’s  
largest direct investment

OPERATIONAL HIGHLIGHTS
 —  Third-party funds under management (“FuM”) totalling 

c.£381million (2018: c.£400million); contributing £9.6million  
in revenue 
 — FuM reduction reflects the winding down of the  
RisingStars Growth Fund including returning  
c.£17million of capital to fund investors

 —  Venture FuM £224.1million. RisingStars Growth Fund fully 

unwound in March 2019, generating an IRR of 15% and a total 
value to paid-in capital (“TVPI”) of 528% for investors
 —  Private equity FuM £61.2million. Coalfields Growth Fund  
has to date generated an IRR of 19% and a TVPI of 236%  
for investors

 —  Debt FuM £96.0million. Finance Yorkshire Small Loans Fund 
winding down generating a 107% return on original fund 
commitments

STRATEGIC REPORTMERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT2

AT A GLANCE

An evolving business model

MERCIA’S INHERENT VALUE
More than the sum of its parts
As at 31 March 2019, Mercia benefits from  
a strong balance sheet comprising its direct 
investment portfolio valued at £87.7million, 
unrestricted cash of £29.8million plus 
goodwill, intangible assets and net working 
capital combined amounting to £8.6million.

Its wholly-owned profitable fund 
management operations, which manage 
funds totalling c.£381million, achieved 
revenues of £9.6million.

OUR VISION
To be the first choice for investors, investees 
and employees

By aspiring to be the first choice, we believe 
that this clear vision will enable Mercia to 
deliver superior returns over the medium to 
long term for both shareholders and fund 
investors alike. 

Through Mercia’s own balance sheet and 
managed funds capital, we can provide the 
‘Complete Capital Solution’, offering a range 
of balance sheet, venture, private equity 
and debt capital to UK SMEs. Mercia’s Board 
believes that there is a significantly greater 
opportunity to focus outside of London  
and the South East through the efficient  
and targeted provision of capital and  
active support, to create substantial 
medium-term value.

REGIONAL FOCUS
Regional businesses with  
global aspirations
Mercia has a strong footprint across  
the UK regions through its eight offices, 
c.£500million of assets under management 
(“AuM”) and an increasingly strong network, 
which provides deal flow to each of our 
managed funds. With established executive 
and non-executive director talent pools, 
19 university partnerships, extensive 
personal networks through one of the 
largest investment teams in the UK and a 
portfolio of c.400 businesses, Mercia has 
developed an extensive deal flow pipeline. 
This, in combination with a notable under 
supply of capital in the regions, provides an 
opportunity for Mercia to source exciting 
investment opportunities at realistic entry 
valuations and to proactively support 
founders and managers to fulfil and beat 
their own growth aspirations.

Strategic report3

DIRECT INVESTMENT PORTFOLIO

As an investor, Mercia is active in each of the businesses in which it invests, 
taking a board position in each equity investment to ensure that it provides 
support throughout the investee company’s journey. It also stays actively 
engaged with each of the businesses to which it lends. This portfolio 
support also includes input from Mercia’s Platform, an internal team of 
talent resourcing, corporate advisory, legal and research expertise. We 
believe these value-added services help investee companies to accelerate 
their growth prospects. Amongst the direct portfolios are:

Fair value

£87.7m

World-leading virtual reality 
(“VR”) company developing 
content for global brands 
such as Oculus and Sony 
PlayStation

Gene therapy specialist 
providing world-leading 
technologies and advanced 
techniques for drug and 
gene therapy development

Experts in web performance 
and security supporting 
blue chip organisations 
including ASOS, Channel 4 
and Avis

Leaders in non-aqueous 
sodium-ion cell technology 
which delivers a high-
performance, safe and 
cost-effective battery 
solution for key applications 
including transportation, 
storage, back-up power and 
energy in remote locations

MANAGED FUNDS PORTFOLIO

The Group has three distinct fund management operations; venture,  
private equity and debt. We offer the most appropriate type of capital  
for each investment opportunity that we consider and in many instances,  
we can co-invest from more than one pool of capital, which demonstrates the  
highly collaborative nature of our business model; our ‘Complete Capital Solution’.

VENTURE

PRIVATE EQUITY 

DEBT

Funds under 
Management (“FuM”)

£224million

£61million      

£96million

Number in portfolio

177

13

181

Investments/loans  
in the period

£30.5million

£8.5million

£15.0million

To date, Mercia’s closed and legacy funds have returned c.£176million back to 
fund investors at a ratio of c.2.4 times original invested fund capital. The vintages 
of these funds vary from 10 to 16 years with certain funds returning IRRs of 
15-17%. The balance sheet direct investment portfolio is younger in its journey 
with an average investment period of c.2.5 years. As we have observed with our 
managed funds, it is realistic to expect upward growth in fair value movements as 
the balance sheet investments mature over a three to seven-year period toward 
mainly cash exits.

FuM

c.£381m

STRATEGIC REPORTMERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT 
44

Strategic report

NON-EXECUTIVE 
CHAIR’S STATEMENT
An evolving business 
model

Direct investment portfolio value

£87.7m2018: £66.1m

Profit for the year

£2.6m2018: £1.7m

Ian R Metcalfe
Non-executive Chair

The year ended 31 March 2019 has seen continued positive progress by the 
Group’s direct investment portfolio. This year has also seen the evolution of 
Mercia’s business model to that of a proactive, regionally focused specialist 
asset manager. This natural progression arises from the increasing maturity and 
value of Mercia’s balance sheet direct investments, as well as the significant 
success that the Group has achieved in winning new fund management 
contracts. This evolution has led to the Group’s change of name and branding  
to Mercia Asset Management PLC, which better reflects what the Group has 
become and will be in the future.

Having assembled a talented team of 
investment and support professionals,  
and firmly established its regional footprint, 
Mercia is seeing the benefits of being able 
to offer a ‘Complete Capital Solution’ to UK 
SMEs. In so doing it is identifying, investing 
in and supporting an increasing number of 
young businesses which have the potential 
to deliver significant incremental value.

The Group invests in both its growing  
deal flow pipeline and existing portfolio 
companies via one or more of the four 
pools of capital it has under management: 
balance sheet, venture, private equity and 
debt. In total c.£507million of capital is now 
being managed by the Group.

Direct investment portfolio progress
As the direct investment portfolio matures 
it is encouraging to see both the increasing 
quality of the businesses being built and 
validation of their value-creating growth 

strategies, via investment rounds at higher 
valuations, some of which include syndicate 
investors. In this regard, the Board has been 
pleased by the tangible commercial progress 
made by both nDreams and Oxford Genetics; 
the growing emergence of other portfolio 
companies such as Intechnica, Medherant, 
Faradion, Voxpopme, Intelligent Positioning 
and Eyoto, and the increasing profitability  
of The Native Antigen Company.

Two new companies were added to  
the direct investment portfolio this year, 
W2 Global Data Solutions and Locate  
Bio, both of which have come through 
Mercia’s managed funds pipeline. The 
Board recently conducted a detailed review 
of the companies which may emerge from 
that pipeline in the foreseeable future. The 
list is encouraging, continuing to grow and 
balanced by sector. 

5

Strategic review – the next chapter
During the early part of 2019 the Board 
conducted a detailed strategic review  
of the Group’s progress to date, with  
the aim of continuing to scale Mercia  
to become a profitable, dividend-paying 
and self-sustaining investment group. This 
review also took account of the ongoing 
challenges facing the intellectual property 
commercialisation sector.

Mercia’s business model has always 
differentiated itself from other sector 
participants, having:

•  A regional focus where entry pre-money 

valuations are often more realistic
•  Both university and non-university  

deal flow pipelines offering a broader 
range of investment opportunities

•  A non-therapeutic portfolio bias, 

reducing the risk and dependence on 
binary outcomes for value inflexion

•  Typically, less capital required by 
investees to reach profitability
‘Funds first’ before the Group’s balance 
sheet capital is invested

• 

•  A growing and profitable fund 

management operation which largely 
offsets the Group’s total operating costs, 
thus minimising net asset value erosion 
and cash burn

Since its inception, Mercia has been clear  
in its determination to trade profitably so 
that its annual revenues (which exclude 
unrealised fair value movements) exceed 
the total operating costs of the Group. The 
key to reaching this objective is twofold – 
continuing to increase the quantum of funds 
which the Group manages on behalf of a 
growing number of third-party stakeholders, 
whilst at the same time maintaining control 
of costs.

The Group is also determined to reach  
the point of balance sheet sustainability, 
such that regular realised cash returns from 
trade sales and the unwinding of equity 
stakes in listed companies are sufficient  
for its annual direct investment needs.

Since its IPO in December 2014 Mercia has 
evolved from a Midlands-based, relatively 
small technology investor to a much  
larger regionally focused, specialist asset 
manager with investment expertise across 
its four asset classes. Continuing to grow all 
four pools of capital will enable the Group 
to achieve its twin strategic objectives.  
This is the path upon which the Group  
has now embarked.

Group Board
Since the appointment of Julian Viggars  
as Chief Investment Officer in April 2018  
and Caroline Plumb OBE as an additional 
Non-executive Director in June 2018, the 
Board has focused on the strategic direction 
of the Group and its execution priorities. The 
Directors (together with the Group’s Chief 
Operating Officer, Peter Dines) provide a 
balanced and experienced leadership group 
to drive shareholder value creation. 

Mercia’s former Non-executive Chair,  
Susan Searle, recently stepped down  
from our Board to make the appropriate 
time commitment for her other roles. We 
will all miss her passion, enthusiasm and 
commitment to Mercia. Given the evolution 
of Mercia into a specialist asset manager, 
the Board intends to appoint an additional 
Non-executive Director with relevant 
background experience in due course.

People and culture
During the year the Executive Directors 
have continued to lead the development  
of the Group’s ‘One Mercia’ culture, details 
of which are set out in the Corporate, 
Employee and Social Responsibility section 
of this year’s Annual Report.

These core competencies will be deployed 
to maximise the opportunities which now 
exist to increase returns for all stakeholders, 
but especially shareholders and the Group’s 
investee company community. 

Notwithstanding the challenging political, 
economic and market sector climate, the 
Group looks forward to this financial year 
with great energy and purpose. The Board 
will remain focused on the progress of the 
largest balance sheet direct investments 
and the pace and scale at which these are 
being developed. Mercia’s venture, private 
equity and debt funds activities are also 
monitored by the Board. As and when 
suitable opportunities present themselves, 
we will seek to expand this part of the 
Group’s business.

Finally, I would like to thank our 
shareholders for their continuing loyal 
support, particularly during what has been 
a period of challenging investor sentiment. 
It is also a pleasure to interact with all the 
excellent staff at Mercia and in so doing,  
to see their energy and determination to 
succeed on behalf of Mercia’s shareholders, 
fund investors and investee company 
management teams alike. 

Ian R Metcalfe
Non-executive Chair

It is pleasing to see the embedding  
of Mercia’s core values, being growth-
focused, responsive, knowledgeable and 
trusted in all of the Group’s internal and 
external stakeholder interactions, which 
continue to be strongly supported by 
Mercia’s leadership team.

Outlook
All businesses must evolve to meet their 
ever-changing market dynamics and  
as its new name suggests, Mercia Asset 
Management PLC is no exception.

Mercia’s recent strategic review has 
reinforced the Group’s core competencies, 
being:

•  Active direct investment portfolio 

management and support, including  
a focus on profitable cash exits
•  Proven acquisition and integration 

expertise

•  Fund mandate tendering and 

subsequent capital deployment
•  Talent acquisition and retention

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT6

WHERE WE OPERATE

A needle  
in a stack  
of needles

There are c.5.7million small to medium  
sized enterprises (“SMEs”) in the UK, a 
growth of 63% over the last two decades. 
When considering this large number, it  
takes a certain skill to be able to identify  
a potentially truly great business. Yet it is 
precisely this skill on which Mercia focuses.
With regionally spread investment teams, 
our aim is to see at least 60% of all new 
investment opportunities, which we are on 
track to achieve given our scale, networks 
and in-house research competence.

In addition to the wellbeing element, there  
is also the economic rationale. London and 
the South East has a significant oversupply 
of capital which is creating relatively high 
pre-money valuations when compared to 
the UK regions. Mercia’s business model 
therefore focuses our time in the regions 
where we will uncover just as exciting deals, 
but with more appropriate pre-money 
valuations, which should deliver better 
returns for both shareholders and fund 
investors over time.

We take great interest in the development 
of the UK’s high growth firms (“HGFs”) 
(defined as businesses with revenues 
growing at 20% plus per annum for at least 
three years) and their distribution across the 
UK. Our analysis of the market tells us that 
there is a significant opportunity to further 
scale our model when we look at the volume 
of HGFs set against our own current 
transaction levels.

Our venture, private equity and debt 
investment teams are focused on the 
geographies outside of London and the 
South East, which is precisely where we 
have our offices. These are regions where 
investment capital is relatively sparse, yet 
vibrant business communities exist which 
require investment and active operational 
support to achieve that next commercial 
milestone or stage of growth. There is also 
increasing evidence to suggest that people 
are basing themselves out of London to 
achieve a better work/life balance to:

•  Avoid lengthy commutes – Londoners 

have the longest average commute in the 
country at 74 minutes – almost twice  
the worldwide average of 40 minutes 

• 

Improve mental health and wellbeing 
– since 2012 the Office for National 
Statistics presents a clear pattern: “people 
in London have consistently reported 
lower personal wellbeing, including lower 
levels of happiness, lower levels of life 
satisfaction and higher levels of anxiety”.

Strategic report7

OUR PURPOSE
The Group believes there is a significant opportunity in the UK 
regions to develop leading businesses through the efficient and 
targeted provision of capital and support, creating substantial 
value for both shareholders and fund investors.

SOURCE THE BEST DEALS

5.6m
SMEs

Venture sourcing

PE sourcing

debt sourcing

Exit

4% will grow  
to turnover  
of £1m

0.4% will grow to 
turnover of £10m, at 
20% plus per annum: 
high growth firms

Offices

Universities

North East Venture Fund Region 

Midlands Engine Investment Fund Region 

Northern Powerhouse Investment Fund Region 

STRATEGIC REPORTMERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT8

OUR JOURNEY
A growing track record

From our origin as a single office in Birmingham, 
investing in opportunities derived from the 
universities of Warwick and Birmingham,  
we have been consistent in our vision of 
maintaining our investment focus on the UK 
Regions. Notwithstanding our 19 important 
university partnerships, we have greatly 
expanded our deal flow sources over the  
past four years to the extent that our partner 
universities now account for just under 20%  
of our investment activities.

Employees 

Offices 

Revenue 

Profit after tax 

Direct investment value 

2015  2019
14

85

1

8

£0.5m £10.6m

£2.0m £2.6m

£24.6m  £87.7m

No. of portfolio companies 

41

371

FuM 

AuM 

c.£22m c.£381m

c.£31m c.£507m 

Strategic report9

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DELIVERING BALANCE SHEET AND FUND VALUE
Mercia Asset Management is focused on delivering value 
from its direct investments and its managed funds’ portfolio.

Based in Warwick, Allinea is a  
leading provider of software tools  
for developing and optimising high 
performance computing applications. 
The business was sold to ARM, the 
world’s leading semiconductor IP 
company, in December 2016 for a total 
cash consideration of up to £18.1million. 
The sale represented a return of c.26x 
on the original investment cost of the 
managed funds and c.21x the original 
direct investment cost.

A spinout from the University  
of Leeds, Science Warehouse is  
a provider of spend management 
and eMarketplace systems to 
commercial, government, higher 
education, NHS and housing 
customers. The business was sold  
to Advanced Business Software  
and Solutions in March 2018 and  
the proceeds received represented  
a return to Mercia of 14.8% on its 
total investment cost of £9.2million.

Based in Newton Le Willows and  
a portfolio company from one of  
our managed funds, Blue Prism is  
the most successful story from our 
portfolios thus far. With a relatively 
modest initial investment of 
£0.9million over two years in 2004 
and 2005, Mercia has subsequently 
delivered cash returns of c.95x to  
the fund’s investors, as well as a 
performance fee to Mercia in 2018.

14%

STRATEGIC REPORTMERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORTBALANCE SHEET PORTFOLIO IRR(December 2014 – March 2019) 
10

BUSINESS MODEL

INPUTS

INVESTMENT MODEL

Experienced investment teams
Combining highly experienced investment 
executives with operational specialists, we 
pool our expertise to identify and structure 
investment opportunities which we can scale 
using the operational insight our team has 
gained in industry. We also have a highly 
experienced team of former senior banking 
professionals to deploy our debt funds. We 
pool deal flow across the whole Group and 
harness the power of our complementary 
investment and lending teams to build 
stronger and more valuable syndicates  
and pipelines.

Partnerships
Our university networks help us to uncover 
IP-rich opportunities and our close working 
relationships with the investment community 
means we are presented with deals because 
we are an investment partner of choice with  
a trusted track record.

Regional footprint
From Poulton Le Fylde to Peterborough and 
Abingdon to Abertay, our investment teams 
hunt in locations which most investors would 
not normally consider. The investment teams 
are supported by professional staff across our 
eight UK offices.

Mercia Platform
We use in-house resources to offer to our 
portfolio companies talent management, 
corporate advisory, legal and research 
services. This means we can build out our 
portfolio businesses and the management 
teams so that they are prepared for growth.

Capital resources
We have now built our AuM to £507.0million 
which includes c.£200million of uninvested 
capital from our third-party funds and balance 
sheet. We are therefore well resourced and 
have built our infrastructure ready for our  
next stage of growth.

01

Three discrete specialist investment 
strategies (“SIS”) centred on the  
UK Regions:
•  Venture, private equity and debt funds – 
typically in deal sizes of £0.3million to 
£10.0million

•  Operational improvement/scale –  

utilising Mercia’s Platform and internal 
sector and operational expertise
•  Technology – within Mercia’s four 

technology sectors of Life Sciences & 
Biosciences, Software & the Internet, 
Digital & Digital Entertainment and 
Electronics, Materials, Engineering/
Manufacturing

ASSET CLASS

ENQUIRIES

FuM

DEAL TYPE

PERFORMANCE

Balance sheet, proprietary capital

Venture

Private equity

Debt

Investor in FuM and 

Portfolio valued at 

Invests in portfolio companies 

22 active companies in 

selectively invests in portfolio 

£87.7million with £29.8million 

typically emerging from the 

the portfolio. Average age 

companies within FuM 

unrestricted cash

Group’s equity funds, as well 

of investment is 2.5 years, 

(currently c.400 companies  

to source deals from)

as being a limited partner in 

c.£14million in realisations to 

four of the Group’s venture 

date and portfolio performing 

and debt funds 

at an IRR of 14% 

£224.1million in total, with 

£80.5million new cash to 

For initial investment;  

from proof of concept 

177 companies in the portfolio. 

First fund to close and unwind 

invest

with pathfinder funding for 

was focused on the North 

university spinouts, through  

West of England (RSGF) and 

to seed and up to Series A 

returned an investor IRR of 

within Mercia’s SIS

15% and a TVPI of 528%

In 2018/19 we received  

2,792 enquiries – up 57%  

from the previous year

£61.2million in total, with 

£33.9million new cash  

to invest

Invests in profitable 

businesses where Mercia 

brings operational 

improvements to scale 

profitability

£96.3million in total, with 

£53.4million new cash  

to lend

Lends to profitable businesses 

181 companies in the portfolio. 

13 companies in the portfolio. 

One of our earliest regionally 

focused funds was CGF  

which has to date returned  

an investor IRR of 19% and  

a TVPI of 236%

The first fund to close was 

focused on Yorkshire (FY 

Small Loans) and is returning 

107% of fund capital

Strategic report11

02

03

Managed third-party funds matched  
to one or more of Mercia’s SIS:
•  UK domestic SMEs typically with 

valuations of £1.0-£25.0million on  
first investment

Balance sheet capital is for:
•  Direct investment with an emphasis  
on Mercia’s four technology sectors

•  Equity investment into scalable 

opportunities emerging from the  
managed funds from which we can 
realistically expect to exit in a three  
to seven-year timeframe

•  Modest capital contribution to four  
of our third-party managed funds
•  Accelerated growth opportunities

ASSET CLASS

ENQUIRIES

FuM

DEAL TYPE

PERFORMANCE

Balance sheet, proprietary capital

Venture

Private equity

Debt

Investor in FuM and 
selectively invests in portfolio 
companies within FuM 
(currently c.400 companies  
to source deals from)

Portfolio valued at 
£87.7million with £29.8million 
unrestricted cash

£224.1million in total, with 
£80.5million new cash to 
invest

Invests in portfolio companies 
typically emerging from the 
Group’s equity funds, as well 
as being a limited partner in 
four of the Group’s venture 
and debt funds 

22 active companies in 
the portfolio. Average age 
of investment is 2.5 years, 
c.£14million in realisations to 
date and portfolio performing 
at an IRR of 14% 

For initial investment;  
from proof of concept 
with pathfinder funding for 
university spinouts, through  
to seed and up to Series A 
within Mercia’s SIS

177 companies in the portfolio. 
First fund to close and unwind 
was focused on the North 
West of England (RSGF) and 
returned an investor IRR of 
15% and a TVPI of 528%

In 2018/19 we received  
2,792 enquiries – up 57%  
from the previous year

£61.2million in total, with 
£33.9million new cash  
to invest

Invests in profitable 
businesses where Mercia 
brings operational 
improvements to scale 
profitability

£96.3million in total, with 
£53.4million new cash  
to lend

Lends to profitable businesses 

13 companies in the portfolio. 
One of our earliest regionally 
focused funds was CGF  
which has to date returned  
an investor IRR of 19% and  
a TVPI of 236%

181 companies in the portfolio. 
The first fund to close was 
focused on Yorkshire (FY 
Small Loans) and is returning 
107% of fund capital

STRATEGIC REPORTMERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT12

Strategic report

KEY PERFORMANCE INDICATORS

Strategic priorities
We focus on UK regional opportunities where our SIS, combined with our strong capital position, can co-create material 
value for all our stakeholders over the medium term. Our strategic priorities therefore underpin our ability to pick the 
best deals at the right entry price, accelerate their value via support from Mercia’s Platform and scale FuM to meet both 
investment demand and move the Group towards a profitable trading position.

INDICATOR

PERFORMANCE

INDICATOR

PERFORMANCE

Growth in value of  
the Group’s portfolio 
through investment 
activity

£19.4m

2019

2018

£19.4

£21.3

How it was measured
Measured in terms of the 
gross cash invested in direct 
investments

The Group has demonstrated 
continued growth in the value of  
its portfolio through investment 
activity

Third-party funds  
under management 

How it was measured
Measured in terms of fund 
management contracts 
secured and under active 
management

Growth in value of the 
Group’s portfolio 
through fair value 
movements

How it was measured
Measured in terms of the net 
gain arising in the value of the 
portfolio using established 
valuation methodologies 
based on the International 
Private Equity and Venture 
Capital Valuation Guidelines 
(“IPEVCVG”)

Number of companies 
invested in during  
the year

How it was measured
Measured in terms of all 
companies invested in (both 
existing and new direct 
investments) during the year

£3.9m

2019

2018

£3.9m

£2.8m

Reflects a year of continuing 
positive momentum in what is  
still a relatively young portfolio

17

2019

2018

17

17

The Group has demonstrated 
continued growth in its direct 
investment activities through the 
number of companies in which it 
has invested during the year

Unrestricted cash 
balances and short-term 
liquidity investments 
held by the Group at the 
year end

£29.8m

2019

£29.8m

2018

£49.4m

Investment realisation  
proceeds received 

How it was measured
Measured in terms of the  
cash proceeds received from 
realised investments

Revenue 

How it was measured
Measured in terms of all 
revenues derived from both 
fund management and direct 
investing activities

Net expenses 

How it was measured
Measured in terms of total 
revenue less all staff and 
administrative expenses

How it was measured
Measured in terms of cash, 
cash equivalents and 
short-term liquidity 
investments held by the 
Group, excluding funds held 
on behalf of third-party EIS 
investors

Mercia continues to have sufficient 
liquidity for its direct investing and 
operating activities

Net asset value per 
share

How it was measured
Measured in terms of the 
Group’s consolidated balance 
sheet net assets divided by 
the number of shares in issue 
at the year end

c.£381m

2019

2018

c.£381m

c.£400m

The FuM reduction was due to 
distributions to fund investors

£0.0m

2019

£0.0m

2018

£10.8m

No cash realisations were  
completed during the year, 
although external interest  
in the Group’s direct investments 
is increasing

£10.7m

2019

2018

£10.7m

£10.2m

The Group’s revenue increase 
was derived from the quantum 
of funds under management and 
the accelerating deployment  
of those funds

£1.4m

2019

£1.4m

2018

£0.4m

2018 benefitted from one-off 
profit share and success fees 
from fund raises. Net expenses 
have now levelled out

41.6p

2019

2018

41.6p

40.7p

The Group’s net asset value 
per share continues to increase 
as growth in the value of the 
direct investment portfolio 
exceeds net expenses

13

Strategic report

CHIEF EXECUTIVE 
OFFICER’S REVIEW
Focusing on the regions

Assets under management

c.£507m

2018: c.£500m

Companies invested in/lent to

1452018: 90

Dr Mark Payton
Chief Executive Officer

We have begun our new financial year with a solid foundation from  
which to further scale Mercia’s funds under management (“FuM”),  
whilst remaining focused on our balance sheet direct investment 
portfolio. Almost all deal activity is predominantly sourced from the  
UK regions where we have established ourselves as one of the most 
trusted and active investors. We remain confident in our ability to 
accelerate growth in both our FuM and the value of our direct investment 
portfolio over the medium term.

The regionally focused  
specialist asset manager
In the last 12 months Mercia has 
experienced marked growth in capital 
deployment from its balance sheet and 
managed funds as it builds a strong 
foundation from which to further expand 
its assets under management (“AuM”). In 
this reporting period, Mercia received 2,792 
(2018: 1,800) requests for investment and 
invested c.£73million (2018: c.£46million) 
across the Group into 145 companies (2018: 
90). Revenue grew 4.7% to £10.7million 
(2018: £10.2million), reflective of the 
Group’s consolidation in the year following 
a period of recent and rapid expansion.

A simple measure of the progress that  
the direct investment portfolio is making  
is to compare the number of positive and 
negative fair value movements that are 
occurring year on year, as well as the 
overall value of those movements and  

the percentage that the total fair value 
movements represent, against each year’s 
opening fair value. Given that just over  
four and a half years have elapsed since 
Mercia’s IPO in December 2014, it is 
important to remember that the average 
amount of time that the balance sheet’s 
capital has been invested in these typically 
young and intellectual property-intensive 
businesses is just over two years. Mercia’s 
objective is to successfully exit following a 
three to seven-year timeframe from initial 
balance sheet investment. During the year 
to 31 March 2019 it is encouraging to see 
that there have been 12 fair value uplifts 
(2018: nine) and only three fair value 
decreases (2018: nine). As a result, the total 
net fair value gain has increased 39.3% to 
£3.9million (2018: £2.8million). Whilst the 
net fair value increase in the year at 5.9% 
(2018: 5.4%) is relatively modest, it is 
somewhat skewed by the £4.0million 
write-off of Mercia’s investment in Smart 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT“ These results mark the 
acceleration of Mercia’s 
evolution towards becoming  
a profitable, proactive and 
regionally focused specialist 
asset manager. Across our four 
different asset classes, balance 
sheet, venture, private equity 
and debt capital, we recorded 
our strongest level of activity by 
deal completions and investment 
value to date.”

1414

CHIEF EXECUTIVE OFFICER’S REVIEW continued

Antenna Technologies. As set out in the 
Chief Investment Officer’s review, the 
Executive Directors made the difficult 
recommendation, fully supported by the 
Board, to cease funding Smart Antenna 
Technologies due to a significant change  
in the investment needs of the business. 
Whilst Mercia’s investment team works  
hard to minimise portfolio failures, it is the 
nature of venture capital investing that not 
every investment will work out as planned. 
It is worth noting however, that but for  
the Smart Antenna Technologies write-off, 
the underlying net fair value increase in the 
value of the portfolio during the year was 
12.1%, which is a more indicative measure 
of the positive progress that the portfolio 
is making. Two new businesses were added 
to the portfolio during the year, W2 Global 
Data Solutions and Locate Bio.

Net expenses at £1.4million (2018: 
£0.4million) were better than market 
expectations and overall these results set 
the backdrop for creating a sustainable 
business seeking to accelerate growth  
in AuM over the near to medium term, 
coupled with a continued direction of  
travel towards profitable trading before the 
added value of profitable cash realisations 
and upward fair value movements.

In the regions, from the  
regions, to the regions
Mercia’s stated intent is to become the 
leading regional provider of supportive 
balance sheet, venture, private equity and 
debt capital in transaction sizes typically 
below £10.0million. Recent research reports 
from Beauhurst have shown Mercia to be the 
fourth most active investor nationally and 
second most active in the North of England. 
We base ourselves in the regions so that  
we can access and support ambitious 
businesses, enabling us to move capital from 
London to the regions, whilst supporting 
business growth and providing attractive 
investment returns from the regions to our 
fund investors, shareholders and business 
owners. Mercia’s strategic plan is supported 
by data from Beauhurst, the British Business 
Bank and the British Venture Capital 
Association. As a ratio based on the 
percentage of high growth firms to total 
equity capital deployed, London has an 
approximately three times oversupply of 
capital compared to, for instance, the 
Midlands at 0.3 times. Our positioning in the 
regions provides an attractive opportunity to 
source high quality deal flow with relatively 
limited competition, whilst helping owners 
meet and beat their own growth ambitions.

A maturing direct investment 
portfolio underpinned by  
proprietary capital
Since Mercia’s IPO in December 2014,  
we have to date invested c.£84million  
into the balance sheet portfolio of direct 
investments (focused on assets initially 
developed within Mercia’s FuM) and 
£0.8million as a cornerstone investor  
in four of our managed funds. Our  
direct investment activity has resulted  
in c.£14million in realised cash returns thus 
far and the IRR of the direct investment 
portfolio is currently c.14%.

Our proprietary capital model means that 
we do not have the same pressure to invest 
capital for the sake of generating fees. Our 
teams have the time to actively nurture 
interesting companies from within our FuM 
and build relationships with management 
teams long before we invest directly and so 
we seek over the medium to long term to 
generate superior returns. The combination 
of our balance sheet capital with third-party 
FuM, centred on regional investment activity, 
is the cornerstone of Mercia’s business 
model. This approach ensures that our 
shareholders benefit from investment 
returns over the medium term with minimal 
net asset value erosion from the net 
expenses of running our business. Our 
ungeared balance sheet, connected internal 
processes and focused investment model 
allow us to be competitive and agile for the 
right investment opportunities.

We ended the year with unrestricted  
cash of £29.8million (2018: £49.4million) 
and net assets of £126.1million (2018: 
£123.5million).

Portfolio performance
The portfolio of investments assembled 
within our FuM over the 17-year period 
from 2002 (and for our direct investment 
portfolio since 2014) is starting to create 
and realise significant value.

Notable direct investments initially 
supported by our FuM include nDreams  
(a fee for service and proprietary content 
developer for the virtual reality (“VR”) 
gaming sector, which is in a period of 
strong revenue growth and has received 
further third-party investment post year 
end); Oxford Genetics (a promising 
synthetic biology business which is 
growing rapidly with revenues up by  
nearly 300% in the past 12 months and 
which recently completed a £6.5million 
syndicated investment round to further 

15

Mercia’s presence in the UK regions  
of the Midlands, the North of England  
and Scotland is now firmly established.  
We continue to value our relationships  
with the Group’s 19 partner universities,  
as well as fund investors such as the  
British Business Bank, City Councils, 
regional pension funds, banks and our 
many private investors. We thank them  
all for their trust in us with their capital.

Our two clear goals remain to grow the 
value of Mercia’s net assets through 
accelerated growth of the direct 
investment portfolio whilst seeking to 
expand our FuM to move the Group to  
a sustainable, profitable position before 
realised gains and fair value movements. 
The Group’s objective is to grow AuM to  
at least £1.0billion over the medium term.
We believe that the achievement of these 
goals will result in a sustainable business 
model which will deliver significant 
shareholder value over the medium term.

The Board strongly supports Mercia’s next 
stage in its evolution, as demonstrated by 
the recent name change to Mercia Asset 
Management PLC. Internally, we reference 
the Group as ‘One Mercia’ as we leverage 
the collective strength of a highly talented 
85-plus team. I would like to thank all  
our valued staff for their drive and 
commitment as we open ‘Chapter Three’ 
of Mercia’s journey to become the leading, 
regionally focused specialist asset manager. 

Dr Mark Payton
Chief Executive Officer
5 July 2019

scale the business); Voxpopme (a SaaS 
based video analytics business in rapid 
revenue growth); Intechnica (a provider  
of bot analytics and website optimisation 
services and tools in strong revenue 
growth); and Faradion (a disruptive 
sodium-ion battery cell developer  
which completed a syndicated round  
of investment post year end). 

Notable venture portfolio companies within 
our FuM include Axis Spine (a spinal implant 
innovator that is attracting significant 
attention from the US market) and Sense 
Bio (a developer of user-centred, handheld 
diagnostic test devices in the fields of 
infection and oncology). Another fund 
portfolio company, Clear Review (a SaaS 
business providing HR management tools), 
has been added to the direct investment 
portfolio since the year end.

In addition to the considerable new 
investment activity during the year, the 
Group also unwound its fund investment  
in Blue Prism Group (previously held in  
the RisingStars Growth Fund) for a money 
multiple on initial investment of c.95x; an 
outstanding investment return.

As well as our differentiated regional 
strategy and FuM combination with 
proprietary balance sheet capital, the 
Group has developed its own Mercia 
Platform for the benefit of its portfolio 
companies and our investment teams.  
The Platform comprises (i) portfolio  
talent management to assess and  
support investee boards, ‘C suite’ and 
senior management recruitment and 
development, plus help build regional 
non-executive director networks; (ii) 
corporate advisory to manage deal 
syndications alongside the Group’s  
capital; (iii) legal, where we look to support 
portfolio companies with legal investment 
documentation expertise; and (iv) research 
for the benefit of Mercia’s strategic 
execution and our portfolio companies. 
These value-added services to investee 
companies positively differentiate Mercia 
in our marketplace.

Funds’ performance and return
To date, Mercia’s closed and legacy funds 
have returned c.£176million. The vintages  
of these funds have varied from 10 to 16 
years with certain funds returning IRRs  
of 15-17%. 

Venture
Our first venture fund to be fully  
unwound and capital returned to investors, 
RisingStars Growth Fund, was an early-
stage fund specifically targeted at young 
businesses sourced from the North West 
of England. It has generated an investor 
IRR of 15%, total value to paid-in capital 
(“TVPI”) of 528% and distributions as a 
proportion of paid-in capital (“DPI”) of 
468%. This fund benefitted from a portfolio 
generating nine trade sales and three IPOs.

Private equity
Our oldest private equity fund is another 
regional fund, Coalfields Growth Fund, 
which has so far generated an investor  
IRR of 19%, TVPI of 236% and a DPI of 
167%. This fund benefitted from a portfolio 
generating three successful exits to date.

Debt
Our first and oldest debt fund which is 
currently winding down is the Finance 
Yorkshire Small Loans Fund. Focused on 
lending to businesses in Yorkshire, it will 
return 107% of original fund commitments.

Outlook
We enter our current financial year having 
developed a strong foundation for Mercia’s 
next chapter as a proactive, regionally 
focused specialist asset manager. This 
domestic focus in part protects us from  
the uncertainties of the UK’s departure 
from the EU and the nature of its new 
relationship and timing. The Group has a 
healthy cash position with c.£168million  
in free cash to invest from its FuM and  
in addition c.£30million of unrestricted 
balance sheet cash to support new and 
existing direct investments. We remain 
centred on transactions typically requiring 
less than £10.0million in total and by 
leveraging the four pools of capital that we 
manage across the Group, Mercia remains 
well positioned to combine third-party 
funds with our own balance sheet capital, 
where appropriate. 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT1616

Strategic report

CORPORATE, 
EMPLOYEE AND SOCIAL 
RESPONSIBILITY

Our goal is to ensure that Mercia is a great place to work, where we have a shared 
sense of purpose and our four core values are at the heart of everything we do. 
We believe that ‘how’ we do things is fundamental to our success at all levels and 
helps to distinguish us at Mercia. It matters deeply to all of us that we are seen  
as trusted and knowledgeable professional partners by all stakeholders. 

Business ethics
In all its activities, the Group aims to be 
commercial and fair, to maintain its integrity  
and professionalism and to have due regard for 
the interests of all of its investors (both PLC and 
funds), employees, suppliers and the businesses  
in which the Group invests. Mercia seeks to 
comply with all laws, regulations and rules 
applicable to its business and to conduct that 
business in line with established best practice.  
The Group takes a zero tolerance approach  
to bribery and corruption and has enacted 
procedures to prevent both.

People and talent
Recognising the importance of our people to 
Mercia’s future success, the people and talent 
team was expanded during the year, with their 
focus firmly on delivering a great employee 
experience. 2018/19 was a year of headcount 
growth, recruiting talented individuals to help us 
scale, whilst introducing best-in-class ways of 
working. 2019/20 will be a year of ensuring 
maximum performance from all of our people, 
enabling them with training and performance 
development opportunities.

Our Mercia team are openly encouraged to share 
best practice and knowledge for the benefit of 
others, always striving to exceed expectations. 
We believe that the best way to ensure that our 
team feels engaged and valued for the work  
they do is by recognising and rewarding their 
contribution to Mercia. We regularly showcase 
employee achievements at internal events and  
in our bi-weekly newsletter and offer rewards  
for successful recruitment introductions, new 
investment opportunities, work anniversaries  
and other noteworthy accomplishments. 

Training and development
Having increased average headcount 
significantly in 2018/19 from 65 to 85 people, 
with 90 staff at the year end, our new Mercia 
Academy initiative focuses on learning and 
development throughout each stage of an 
employee’s Mercia journey. As a result, we 
have invested more than 1,000 hours of 
training in our team within the last six 
months. This has been largely achieved by 
sharing best practice and knowledge in the 
form of a planned programme of monthly 
internal workshops, providing technical 
learning for our investment and operational 
teams, as well as bringing in external experts 
to equip our staff to deliver at their best.  
A buddy system has also been successfully 
launched, where new employees can develop 
their skills through social interaction and 
informal learning, even before joining Mercia.

Our core values 

Growth focused
We seek to optimise 
performance and 
growth at an individual, 
team, Group and 
investee level

Knowledgeable
We are recognised as 
experts in our field, 
sharing knowledge for 
the benefit of others

Responsive
We think deeply, 
always meeting 
commitments and 
aiming to exceed 
expectations

Trusted 
We are trusted 
partners, known 
for being honest, 
professional, reliable 
and fair

17

Compliance and anti-money laundering 
training remains a priority for the Group 
and all employees who are involved with  
the regulated business of managing 
investment transactions receive 
appropriate training and refresher courses. 
We have held positive meetings with 
external training providers, which will 
enable us to consider offering professional 
apprenticeship qualifications, and we will 
explore this further in 2019/20. Support 
towards professional qualifications for 
members of our Finance and Compliance 
team will also continue.

Performance management
Our group-wide performance and 
development review process was launched 
during the year, with managers actively 
helping their teams to achieve career and 
personal goals, as well as highlighting 
areas where additional support may be 
required. Regular ongoing development 
discussions between managers and 
employees take place, with our Mercia 
leaders having undertaken formal 
leadership training. This is continuing  
in the new financial year as we focus  
our managers on developing high-
performing teams. 

We care about what our people think  
and encouraged participation in our  
first employee engagement survey in 
August 2018. We believe that gathering 
this feedback and providing a formal 
channel for employees acts as a healthy 
temperature check. Our employee Net 
Promoter Score sits at +48, a score which 
we will be using as our benchmark to 
measure progress in the new financial year. 

Employee diversity
Mercia promotes diversity and equal 
opportunity for all in our recruitment, 
development and promotion of employees. 
We do not differentiate on the grounds of 
age, gender, religion, sexual orientation, 
ethnicity or physical ability. Of our 90 
employees at the year end, 38 are female 
and 52 are male, with 7% more of an equal 
balance compared with last year’s reported 
gender split.

Health, mental wellbeing and safety
The health and safety of our people 
remains paramount. The Group endeavours 
to provide a safe working environment for 
all. Our employees are responsible for the 
promotion of, and adherence to, health  
and safety in the workplace. The primary 
purpose of the Group’s health and safety 

policy is to enable our team to go about 
their work, with the expectation that they 
can do so, without risk to their health and 
safety, and that of others.

“ Creating a great place to work 
and where great work is 
accomplished.”

Our proactive approach to mental 
wellbeing continues with employees  
and their families having access to an 
employee assistance helpline. This line  
is open 24/7 and offers support from 
professional counsellors and advisers  
who are available to provide confidential 
support and practical advice on personal 
and/or work-related issues. Recognising 
that mental health should be held in equal 
regard to physical health and wellbeing,  
we have recently introduced qualified 
mental health first aiders within Mercia, 
with a planned network of mental health 
supporters in each of our office locations. 
This ensures that our employees have a 
safe and confidential environment in which 
to discuss concerns and seek advice on 
alternative support options.

The environment
Despite being geographically spread 
across eight offices given the overall size 
of the Group, Mercia considers the direct 
environmental impact of its employees  
to be relatively low. However, we remain 
committed to operating our business  
in an environmentally responsible and 
sustainable manner and encourage all 
employees to reduce their impact on the 
environment in their day-to-day business 
activities. We actively encourage cycling  
to work, with the benefits being twofold: 
reducing our carbon footprint and adding 
to our employees’ health and wellbeing. 
Our cycle to work scheme is used across 
the Group by a number of employees. 
During 2018/19 we introduced paper 
recycling boxes, reusable glass bottles in 
meeting rooms and a ‘ways of working’ 
policy, which discourages electrical items 
such as desk monitors from being left on 
while away from the office.

Giving back to society
We recognise our corporate and social 
responsibilities and there has been further 
positive focus on this area in recent months, 
with the introduction of our ‘Mercia Spirit’ 
initiative. Mercia Spirit is a way of us giving 
back; gifting our time, knowledge and 
fundraising ideas for the benefit of others. 
Our employees have this year chosen to 
support two charities, Cancer Research UK 
and Enabling Enterprise. With cancer 
touching so many lives, we believe this to 
be a very worthy choice for our fundraising 

activities. We have also made a 
commitment to dedicate time in 2019/20 
to supporting the Enabling Enterprise 
initiative, helping students to build essential 
skills and be fully prepared for the 
workplace. Investing our time in young 
people is crucial, as it enables them to have 
a chance to experience real workplaces and 
connect with professional adults. During the 
year ended 31 March 2019 we have been 
able to support schoolchildren from within 
our local communities with work experience 
placements and undergraduates with 
internship opportunities.

Average number of employees

852018: 65

Employee Net Promoter Score

+48

Hours of internal training provided via the 
newly introduced ‘Mercia Academy’

1,000+

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT1818

Strategic report

CHIEF INVESTMENT 
OFFICER’S REVIEW
A maturing portfolio

Gross cash invested

£19.4m

2018: £21.3m

Net fair value movements

£3.9m2018: £2.8m

Julian Viggars
Chief Investment Officer

Having taken over the role of Chief Investment Officer in April 2018 
this has been my first full year to focus on the construction of the direct 
investment portfolio and oversee the Group’s activities across all of its 
managed equity funds. I am pleased to say that we have made significant 
progress in all of these areas and we are now starting to see the benefits 
of the previous hard work, as our portfolio companies start to mature; 
examples of this progress are highlighted below. 

As with any young portfolio, in addition to 
the good progress we see, we would of 
course expect challenges. I commented in 
the half year results that we were prepared 
to take action in circumstances where our 
fundamental rationale for investment had 
changed, which had been the case with 
Edge Case Games. This business was sold 
to Wargaming in November 2018, returning 
an initial £1.1million to us in a deal involving 
further deferred contingent consideration 
of up to $10.0million in due course. In 
January 2019 we took another tough 
decision to stop supporting Smart Antenna 
Technologies. When the demands of Smart 
Antenna Technologies’ mainly Chinese 
customers shifted from licensing its 
antenna technology to ‘last touch’ volume 
manufacture of the antennae themselves, 
the change in customer requirements 
necessitated a significant increase in the 
amount of capital committed by Mercia to 
Smart Antenna Technologies. The decision 
was therefore taken in January 2019 not to 
provide further funding and as a result the 
business ceased trading shortly thereafter. 

Although this has resulted in a 
disappointing write-off, my twenty years’ 
experience of investing in technology 
companies tells me that it is far better  
to take these decisions and look at the 
strength of the remaining portfolio as a 
whole. Decisions like these should always 
be made from a position of risk and 
portfolio management and we always 
consider the opportunity cost of each £1 
allocated to one of our assets compared  
to that £1 being invested in another.

During the year we conducted an in-depth 
review of our direct investment portfolio 
and allocated our time, energy and capital 
in a structured manner, leveraging the 
services of our newly formed Mercia 
Platform to help drive investee company 
growth. Mercia’s Platform covers the four 
disciplines of talent resourcing, corporate 
advisory, legal and research, all of which we 
see as key to delivering investee company 
growth by helping management teams  
to scale their businesses. This supportive 
approach means that we can both help our 

19

“ In summary, and as is evident 
from the above, value-creating 
momentum continues and I am 
pleased to be able to share the 
positive progress that our 
investee companies are making 
alongside our active support.  
By using a highly structured 
approach over the last 12 
months we have been able to 
refocus our energy and capital 
into the most promising assets, 
which we believe will deliver  
far greater value to all our 
shareholders and fund 
stakeholders alike.”

portfolio management teams to take 
advantage of the opportunities ahead of 
them, as well as helping them to navigate 
the inevitable issues associated with 
growing and scaling young businesses. 

Track record
Track record is crucially important for any 
specialist asset manager and our oldest 
technology fund, the RisingStars Growth 
Fund, was finally closed at the end of 
March 2019. It was raised in 2003 and 
targeted entrepreneurs and early-stage 
ideas across the North West of England, 
operating out of Mercia’s second largest 
office in the heart of the city of Manchester. 
We invested across the geography from 
software, through MedTech, AgTech and 
FoodTech, to specialty Pharma, in some  
35 deals. The fund spawned four listed 
businesses, Provexis, Science in Sport and 
Plant Impact, but the standout success  
was Blue Prism Group. We were the first 
investor in Blue Prism Group in 2004 when 
the founders, Alistair Bathgate and Dave 
Moss, came to us after they had won  
their first bespoke deal with Barclays. We 
invested £0.9million over the following few 
years to support their progress and help 
build their team. They moved to a channel 
partner model as their newly coined ‘robotic 
process automation’ software started  
to gain traction. From there the story is 
impressive, following its AIM listing in 2016 
and stellar subsequent growth to a market 
value of c.£1.1billion. That early investment 
has now been realised in full and has 
resulted in a staggering c.£94million  
profit on the original investment cost. 

Our first private equity fund is another 
regional fund, Coalfields Growth Fund, 
which has so far generated an IRR of 19% 
and a TVPI of 236%. This fund benefitted 
from a portfolio which has generated  
three successful exits to date.

Direct investment portfolio overview
We have had another year of good 
progress across the direct investment 
portfolio, resulting in net upward fair  
value movements of £3.9million. The 
overall uplift should be considered in  
light of the £4.0million write-off of Smart 
Antenna Technologies, where we took the 
tough but right decision to discontinue 
financial support. 

We have seen the continued maturing  
of the direct investment portfolio with 
c.98% of the total portfolio value being 
represented by the top 20 investments.  
A number of our investee companies have 
raised significant sums of capital during 
the year to fund their growth and we have 
continued to build out the management 
teams and boards at our key assets. 
£19.4million has been invested over the 
past year and investee company loan 
repayments have totalled £1.7million. As  
at 31 March 2019 the value of the Group’s 
direct investment portfolio has increased 
to £87.7million from £66.1million, reflecting 
the net investment of £17.7million and net 
fair value gains of £3.9million. 

Investment activity
As many of our direct investment portfolio 
companies look to scale their growth,  
our aim remains to build and/or maintain 
material equity stakes at c.20-40% in 
these assets, whilst increasingly looking  
to bring in new third-party capital.

We have continued to support our largest 
and most promising assets, with both 
capital and energy. £8.7million of the total 
amount of balance sheet capital invested in 
the year was invested into nDreams, Oxford 
Genetics, Warwick Acoustics, Intechnica, 
Impression Technologies and Voxpopme.

nDreams continues to develop its award-
winning VR content; its own Shooty Fruity 
game won best PC Arcade game at the 
Viveport Awards in March 2019, making its 
first steps into the growing location-based 
entertainment (“LBE”) market for VR. It also 
announced its first title, Phantom: Covert 
Ops, being developed for Oculus, which 
has recently received rave reviews and 
numerous awards at the global games 
Expo, E3 held in Los Angeles in June, 
including the Games Critics Award for  
best VR/AR game. Global enterprise  
VR hardware and software revenue is 
estimated to grow by 587% to $5.5billion  
in 2023, up from an estimated $800million 
in 2018, according to Business Insider 
Intelligence.

Oxford Genetics made significant 
commercial progress and closed a  
new £6.5million funding round in March 
2019 led by Canaccord Genuity Wealth 
Management (formerly Hargreave Hale) 
and Invesco. According to data published 
by Allied Market Research the global 
synthetic biology market is expected  
to reach $38.7billion by 2020.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT2020

CHIEF INVESTMENT OFFICER’S REVIEW continued

Warwick Acoustics continues to 
successfully pursue its goal of disrupting 
the $8.0billion automotive audio market.  
It launched its flagship premium headphone 
product, the APERIO, to global critical 
acclaim, further enhancing its brand, 
proving out its new automotive-grade 
transducer design and securing early 
commercial interest. On the back of this 
achievement, it has gained strong traction 
from the car industry, signing its first two 
design and development contracts with a 
major premium European car manufacturer. 
These contracts are helping to accelerate 
the growth of its pipeline of car companies 
seeking to adopt its premium audio 
solutions and should result in the company 
securing ’supplier ready’ status with the 
automotive industry in early 2020. 

Intechnica is a Manchester-based services 
and software product business with annual 
revenues of c.£6million. Its focus is on  
the critical operations of ecommerce 
businesses, including website resilience 
and efficiency, high volume ordering 
systems, online ticketing and mobile 
customer relationship management 
applications. It is developing a suite of 
products to help manage inbound web 
traffic. In the last 12 months the business 
has raised £4.1million, with £2.0million 
from Mercia, to fund the ongoing 
commercialisation of its SaaS-based 
Netacea product offering. Statistics from 
Gartner estimate that the enterprise 
software market in 2019 will reach 
$427.0billion, up 7.1% from $399.0billion  
in 2018.

Impression Technologies has developed a 
proven, patented process for manufacturing 
advanced, light-weight high-strength 
components using aluminium. The process, 
known as Hot Form Quenching (“HFQ®") 
technology, offers significant savings in 
weight, cost and part complexity compared 
with existing forming technologies and 
enables designers to create complex 
shaped components using high-strength 
aluminium that are not otherwise possible 
today. HFQ® technology addresses 
substantial global markets including 
automotive, aerospace, mass transit, 
industrial and consumer electronics. 
Impression Technologies owns and 
operates a pilot pressing facility in 
Coventry, which opened in 2016. This 
facility now houses the world’s first 
dedicated HFQ® hot forming press line. 
Impression Technologies’ business model 
is to license its technology to Automotive 
OEMs and to their tier 1 suppliers. The 
in-house production line is used for 
process development and low volume 
supply to Aston Martin and others.  
During the year, Impression Technologies 
partnered with Novelis Inc., the world 

leader in aluminium rolling and recycling,  
to explore innovative ways to increase the 
broader adoption of aluminium through 
the hot stamping process.

Voxpopme is a Birmingham-based video 
insights platform that provides innovative 
video analytics for marketing purposes 
with internationally renowned clients such 
as Microsoft, Tesco, Verizon and Accenture. 
The business has successfully entered the 
US market and Mercia’s capital will help 
scale its growth. The Group made its  
first direct investment into the company  
in March 2018 and with revenues of 
c.$5.0million in 2018, c.95% up on the prior 
year, Voxpopme is operating in a market 
estimated to be worth $46.0billion in 
market research and $17.0billion in 
customer experience.

During the financial year we also invested 
£2.5million into two new direct investments, 
W2 Global Data Solutions and Locate Bio, 
both of which originated from the managed 
funds pipeline. In addition, we contributed 
£0.6million of balance sheet capital to four 
of our regional managed funds.

W2 Global Data Solutions is a SaaS 
business providing real-time identity 
verification services to prevent fraud and 
money laundering in a market estimated to 
grow from $14.4billion in 2016 to $33.2billion 
in 2021. The company targets global firms 
in regulated, government and business 
communities and is primarily focused  
on selling to the gaming, payments and 
foreign exchange markets on multi-year 
revenue contracts.

Locate Bio is a gene and cell therapy 
company developing a pipeline of next 
generation medicines which utilise its 
proprietary technologies for non-viral  
gene therapy and cell therapy. The company 
operates in the global regenerative medicine 
market which is projected to reach 
$38.7billion by 2024 from $13.3billion in 
2019, at a CAGR of 23.8%. This predicted 
growth is largely driven by the rising 
prevalence of chronic diseases and genetic 
disorders, growing government investments 
in regenerative medicine research and the 
increasing number of regenerative medicine 
companies globally. The company is 
currently expanding the application of its 
technologies (IntraStem™ and TAOS®) into 
new therapy areas, beyond musculoskeletal, 
to provide further in-house development 
and partnering opportunities. 

We have seen strong growth in the pipeline 
for direct investment across our sectors in 
the last 12 months through the increasing 
scale of our managed funds, which have 
deployed £30.5million from our venture 
funds alone into 61 companies. We will 
continue our aim of building excellent 
management teams within these 
businesses, which can scale before we 
commit our balance sheet capital. As a 
result, and as shown with Oxford Genetics 
above, we expect that in the future larger 
and increasingly syndicated investment 
rounds will be a growing feature of our 
direct investment portfolio. 

Some notable businesses in our venture 
funds that are making strong progress 
include Axis Spine, a spinal implant 
innovator that is attracting significant 
attention from the US market, and Sense 
Bio, a developer of user-centred, handheld 
diagnostic test devices in the fields of 
infection and oncology.

Fair value movements
The total net fair value gain in the year 
amounted to £3.9million compared to 
£2.8million in the prior year. We have 
recognised notable fair value uplifts at 
nDreams (£1.1million), Intelligent Positioning 
(£1.3million), Faradion (£1.6million), Oxford 
Genetics (£0.6million), Medherant 
(£1.2million), The Native Antigen Company 
(£0.9million) and Voxpopme (£0.5million). 
These fair value uplifts are based on our 
existing valuation policy where there is 
either third-party involvement and pricing 
in an investment round (in most instances), 
independent third-party input to valuation, 
or the business is profitable and the 
valuation is based against market 
comparators. We have also released a 
previous fair value provision for Soccer 
Manager as the company’s revenues have 
increased, and in our view its prospects 
have materially improved, as we have 
helped to engineer operational and 
market-facing improvements. 

As well as the fair value write-off of Smart 
Antenna Technologies we also recognised 
a negative fair value movement of 
£0.5million on Concepta PLC, an investment 
which is listed on AIM so is marked to market 
at bid price. However, we have been pleased 
with the recent commercial progress that 
Concepta is now making, as shown by the 
recent agreement with Walgreen Boots 
Alliance, and so have continued to support 
the team under the oversight of Mercia’s 
Chief Operating Officer Peter Dines, who 
has become a non-executive director on 
Concepta’s board.

21

In summary, and as is evident from  
the above, value-creating momentum 
continues and I am pleased to be able  
to share the positive progress that our 
investee companies are making alongside 
our active support. By using a highly 
structured approach over the last 12 
months we have been able to focus our 
energy and capital into the most promising 
assets, which we believe will deliver far 
greater value to all our shareholders and 
fund stakeholders alike. This portfolio 
discipline is continuing in the current year.

Julian Viggars
Chief Investment Officer
5 July 2019

Third-party funds overview
Our third-party managed funds 
encompassing our venture (which includes 
c.£49million of EIS capital), private equity 
and debt funds are all performing well 
against their mandates.

In our primary regions of the Midlands and 
the North of England we manage allocations 
from the £250.0million Midlands Engine 
Investment Fund (“MEIF”), the £400.0million 
Northern Powerhouse Investment Fund 
(“NPIF”) and the £125.0million North East 
Venture Fund (“NEVF”). 

Our £23.5million Midlands Engine 
Investment Fund Proof of Concept Fund 
(“MEIF POC”) first invested in Locate Bio in 
April 2018, which subsequently became a 
direct investment six months later and has 
received significant further funds since the 
year end from both Mercia’s balance sheet 
and via its third-party managed funds.  
In the North of England we manage 
c.£110million across the NPIF region in 
both venture and debt, with both mandates 
on target. Our newest fund covering the 
North East region of £27.5million was 
launched in April 2018 and made its first 
investments during the year.

In Scotland, we have significant relationships 
with a number of the leading universities, 
most recently the University of Edinburgh, 
and have used allocations from our EIS 
funds to lead an investment into Invizius,  
a company whose technology reduces  
the risk of cardiovascular disease among 
patients undergoing long-term dialysis. 

Our newest £45.0million private equity 
fund invests in later-stage profitable  
SME businesses; supporting ambitious 
management teams by providing the 
focus, resources and finance required to 
move their companies onto the next level 
of growth. The fund operates across the 
UK, although makes a strength of its 
northern roots and has an experienced 
investment team, supported by two 
operating partners who regularly meet and 
advise management teams. The investment 
criteria of the fund starts with identifying 
management teams with a shared set of 
goals and typical investments will be into 
profitable, cash-generative businesses 
with a strong market position that can 
achieve rapid growth. During the year the 
fund invested £8.5million in total into an 
online aggregator car park booking site, 
ParkVia, and a specialist lifting equipment 
provider operating a depot network across 
the North of England and the Midlands, 
Quick Reach. Since the year end the  
fund has made two further investments 
including Total Resources, a temporary 

traffic management business which was  
a c.£8million deal that also included both 
our SME Loans Fund and North East 
Venture Fund. 

Our debt team was active in managing 
three third-party debt mandates; 
£4.0million of Rosebud Finance on  
behalf of Lancashire County Council, the 
£40.0million EV SME Loans Fund backed 
by Greater Manchester Pension Fund and 
Santander, and the £51.0million NPIF Debt 
Fund (part of Mercia’s £110.0million NPIF 
allocation) focusing on Yorkshire and the 
Humber. Our experienced debt team of 18 
people operates across the country, but 
with a focus on the North of England, and 
typically provides term loans of between 
£0.1million and £1.0million to established 
and profitable SMEs which can demonstrate 
growth and an ability to service the 
requested levels of debt. All funds are 
operating to agreed performance measures 
and during the year the team advanced 
loans totalling £15.0million to 65 businesses.

We are now investing at a steady rate 
across our venture, PE and debt funds, 
creating a healthy pipeline of investments 
from which we can help shape business 
models, strategies and management 
teams, before making selective new  
direct investments using our balance  
sheet capital. 

Post period end developments
Investment activities have continued 
apace since the year end with new funding 
rounds at Medherant and Locate Bio where 
we invested a further £1.5million and 
£1.8million, respectively. We have also 
continued to support Voxpopme as the 
company executes its plan to grow its 
annual recurring revenues (“ARR”). 

Concepta announced a new £2.3million 
placing in April, with Mercia contributing 
£0.8million, and subsequently the company 
announced the first pregnancies by early 
users of its MyLotus system.

nDreams announced its partnership with 
Oculus and the first title in development, 
Phantom: Covert Ops, which received 
positive, wide recognition at E3 in Los 
Angeles in June 2019, including winning  
the Games Critics Award for best VR/AR 
game.

Another fund investment, Clear Review, a 
SaaS business providing HR management 
tools, has become the Group’s latest new 
direct investment with an initial £0.5million 
equity investment.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT22

Strategic report

BALANCE SHEET

Location:
Farnborough
ndreams.com

An award-winning developer and 
publisher delivering world-leading 
interactive VR experiences. nDreams 
is a trusted partner to global 
entertainment businesses with clients 
including Oculus, Google, PlayStation 
VR and Microsoft. The company’s 
journey has been impressive as a 
result of a hugely talented team that 
has worked in some of the world’s 
most successful gaming studios.  
Most recently, post year end, nDreams 
announced its first title, Phantom: 
Covert Ops, in development for 
Oculus, the world leader in VR 
technology companies.

Location:
Oxford
oxfordgenetics.com

Oxford Genetics operates in the 
synthetic biology market providing 
cutting-edge technologies and 
advanced techniques for drug and 
gene therapy development. The 
business has made considerable 
commercial progress, achieving a 
year-on-year revenue growth of 
300% as well as closing six new 
licensing deals with world-leading 
biotech firms including Aldevron in  
the financial year ended 30 April 2019.

Location:
Manchester
Intechnica.com

A well-established specialist in 
website performance and security, 
Intechnica delivers consulting services 
in the performance and security of 
website applications and technical due 
diligence to blue chip organisations 
across the UK and internationally, 
including ASOS, Channel 4 and Avis 
and a growing number of leading 
private equity investors. First 
customers have been secured for the 
company’s AI-based cybersecurity 
product, Netacea, developed utilising 
the company’s extensive experience in 
this area. Revenue for the year ended 
31 March 2019 exceeded £6.0million 
for the first time, an increase of more 
than 20% on the previous year.

Location:
Sheffield
faradion.co.uk

Faradion is the world’s leader  
in non-aqueous sodium-ion cell 
technology. The company holds  
24 patents for its technology which 
delivers high-energy-density, safe  
and low-cost battery solutions  
for key applications including  
back-up power supplies, low-cost 
transportation and renewable energy 
storage. The technology delivers the 
performance of lithium-ion batteries 
at lead-acid prices but with 
significantly safer transportation 
benefits. The sector is forecast to 
grow from $65.0billion in 2016 to 
$100.0billion by 2024 according  
to a report published by World  
Economic Forum.

VENTURE

Enquiries

2,217

Invested

£30.5m

Transactions

61

These deals come to us via our university 
partners, our personal/non-executive director 
networks, through proactive analysis via 
research within Mercia and, importantly, shared 
across the Group via the different teams in the 
four asset classes under management. We are 
immensely proud of the RisingStars Growth 
Fund which was managed by our venture team. 
It has one of the best track records of all 
European VC funds and has returned over 5.5x 
original fund capital to managed fund limited 
partners as well as generating a profit share to 
Mercia Asset Management PLC (all of which was 
received in the previous reporting period).

Will Clark is one of our venture team’s Fund 
Principals. He is joint Fund Principal for the 
Northern Powerhouse Investment Fund (NPIF 
Equity Finance) as well as having responsibility 
for the North West Fund for Venture Capital  
and the Mezzanine portfolio. A chartered 
accountant, before joining the Group in 2011 Will 
was previously a director at 3i with responsibility 
for a £500.0million portfolio of investments 
across the UK. Will has been working with 
regionally based growth and venture capital-
backed companies since 1989, and in that time 
has been involved in almost 200 transactions.

Location:
Warrington

To find out more visit www.blueprism.com

Invested

£998,140

Blue Prism is considered the pioneer of robotic 
process automation (“RPA”) which provides 
connected RPA intelligent software to automate 
and perform repetitive tasks. Mercia first 
invested in BluePrism through the RisingStars 
Growth Fund which saw the initial investment 
generate a rewarding 95x return. In 2018 the 
company’s sales revenue increased c.125% to 
c.£55.2million. The company was valued on AIM 
at £1.1billion as at 12 July 2019.

23

“Mercia made its first investment 
in Blue Prism through the  
RisingStars Growth Fund in  
2004 and remained a supportive 
investor for many years whilst  
the business scaled to the size  
it is today. We have been grateful 
for both the investment and  
the significant expertise of the 
investment team, in particular 
Julian Viggars, who has played  
an important role in our success.” 

Alistair Bathgate
CEO – Blue Prism

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT24

Strategic report

PRIVATE EQUITY

Enquiries

113

Invested

£8.5m

Transactions

2

Last year was the first full year following the 
EVGF II closing. We invested £8.5million into  
two great portfolio businesses which have real 
promise for significant future value. Our track 
record in the private equity space is impressive, 
with our previous two funds generating four 
exits and partial exits, including the Coalfields 
Growth Fund which has delivered an IRR of 19% 
and a TVPI of 236% to date.

Our private equity team is headed by Wayne 
Thomas. Wayne’s role encompasses both new 
deal origination and leading the management  
of the private equity portfolio. He is a chartered 
accountant and joined the Group in 2006. Prior 
to that Wayne spent over 20 years advising and 
investing into SMEs and larger corporates across 
the UK including senior roles at Aberdeen Asset 
Managers Private Equity and in the corporate 
finance teams at both Ernst & Young and BDO 
where he advised companies, management 
teams and investors on a wide range of mid-
market transactions.

Location:
Bolton

To find out more visit www.woodall-nicholson.co.uk

Invested

£975,000

Woodall Nicholson is one of the oldest 
coachbuilding companies in the UK, dating back 
to the 1820s. Today the group has diversified 
and is now the market-leading manufacturer  
of a wide range of specialist vehicles including; 
hearses and funeral limousines, police and 
emergency service vehicles and even electric 
buses. Since the investment team began 
working with the business in 2014 it has grown 
its operating profit by 64.0% to £4.9million.

“Mercia has worked closely  
with the management team  
and syndicate investors to 
successfully grow and develop 
the business, achieving 
outstanding profitable revenue 
growth over the past five years.” 

Brian Davidson
Chairman – Woodall Nicholson 

DEBT

Enquiries

462

Lent

£15.0m

Transactions

65

Our deals come to us from a variety of sources 
including banks and financial advisers, through 
proactive research, through sharing contacts 
across the Group and by co-investing alongside 
deals led by the private equity team. Our  
debt teams are looking for established and 
profitable businesses which we can help to  
grow using our fund capital and balance sheet 
structuring experience.

The debt team is headed by Paul Taberner.  
Paul is responsible for managing the third-party 
debt funds of the Group and implementing the 
agreed lending strategy. He has substantial 
experience in small and mid-size company 
financings, including successful investments 
in MBOs and development capital transactions 
across numerous business sectors. Prior to 
joining Mercia in 2005, Paul spent eight years 
with Barclays Ventures as regional director  
for the North of England and 15 years as  
a commercial banker with Barclays Bank  
across the North of England, also spending  
time overseas.

Location:
Harrogate

To find out more visit www.harrogatespring.com

Lent

£1.6m

With a history dating from 1571, Harrogate 
Spring is Britain’s oldest bottled water and  
has been revered by royalty and enjoyed  
across the world for centuries. First bottled  
in 1740, it is ‘The Original British Bottled Water’ 
and quintessentially British. Through two 
different debt funds we have lent to the business 
on four separate occasions. In that time the 
business has trebled its turnover and is now 
highly profitable.

25

“Mercia is a valued partner to 
Harrogate Spring Water and  
has demonstrated this through  
a good understanding of our 
business and our related funding 
requirements. Our investment 
manager made the funding 
application and ongoing 
monitoring requirements as pain 
free as possible, allowing us to 
focus on growing our business. 
We look forward to developing 
the relationship further.” 

Damien Wilkinson
Finance Director – Harrogate Spring Water 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT2626

Strategic report

CHIEF FINANCIAL 
OFFICER’S REVIEW
Positive momentum 
maintained across all  
Group activities

Net assets

£126.1m

2018: £123.5m

Unrestricted cash

£29.8m

2018: £49.4m

Martin Glanfield
Chief Financial Officer

In the year to 31 March 2019 Mercia Asset Management PLC experienced 
continuing positive momentum across both its balance sheet and fund 
management investing and lending activities.

Net expenses increased by £1.0million 
compared with 2018, largely as a result  
of average headcount increasing from 68 
to 85 during the year. The Group’s drive to 
minimise NAV erosion arising as a result of 
its operating model will continue.

During the year the Group invested 
£19.4million (2018: £21.3million) into 15 
existing and two new direct investments 
(2018: 14 and three respectively). It also 
received investee company loan repayments 
of £1.7million (2018: £0.2million). Investment 
momentum has been positive at the start of 
the new financial year and is expected to 
selectively continue. 

Revenue (which excludes unrealised  
fair value movements) increased 4.7%  
to £10.7million (2018: £10.2million).  
The Group’s revenue increase was largely 
derived from the full year impact of new 
fund management contracts won during 
the previous year. As referred to last year, 
2018 revenue included one-off performance- 
related fund management fees totalling 
£1.2million.

Staff and administrative expenses 
increased by 13.9% to £12.1million (2018: 
£10.6million). The cost base increase arose 
mainly from the recruitment of additional 
investment staff in 2019 to manage and 
deploy the substantial new fund mandate 
wins of 2018. The Group now anticipates  
a levelling off of its cost base, as the 
additional investment and support staff 
required to invest the substantial fund 
mandate wins in both 2017 and 2018  
have now largely been recruited. 

27

“ Mercia Asset Management has  
a strong financial platform from 
which to drive growth in net 
assets.”

Net fair value increases during the year 
totalled £3.9million (2018: £2.8million)  
and as at 31 March 2019 the fair value of 
the Group’s direct investment portfolio 
was £87.7million (2018: £66.1million). Net 
assets at the year end were £126.1million 
(2018: £123.5million) resulting in an 
increase in net assets per share (being  
net assets of £126.1million divided by 
303,309,707 shares in issue) to 41.6 pence 
(2018: 40.7 pence).

Within total net assets, cash and short-term 
liquidity investments totalled £30.4million 
(2018: £52.9million), including £0.6million  
of cash held on behalf of third-party EIS 
investors (2018: £3.5million). 

The net fair value increases contributed 
favourably to result in a 57.6% overall 
increase in the consolidated total 
comprehensive profit for the year  
to £2.6million (2018: £1.7million). This  
in turn has resulted in an increase  
in earnings per Ordinary share to  
0.86 pence (2018: 0.55 pence).

Alternative performance measures
The Group believes that the measurement 
and reporting of both ‘net expenses’  
and ‘net assets per share’ are important 
alternative performance measures of 
interest to investors. The reporting of net 
expenses enables a clear understanding  
of the impact of the Group’s operating 
model on net asset value erosion, where 
operating costs exceed revenue. 

Similarly, the reporting of net asset value 
per share provides an indication of the 
overall progress that the Group is making 
in terms of shareholder value creation  
over the medium term. Where there is a 
difference between net asset value per 
share and the Group’s share price, that 
difference represents either a discount  
or premium to Mercia’s net asset value.

Goodwill and acquired  
intangible assets
The consolidated balance sheet includes 
goodwill of £10.3million (2018: £10.3million) 
and acquired intangible assets of £0.6million 
(2018: £0.9million). £7.9million (2018: 
£7.9million) of the goodwill and all of the 
intangible assets value arose as a result  
of the Group’s acquisition of Enterprise 
Ventures Group Limited in March 2016, 
with the balance of the goodwill arising on 
the acquisition of Mercia Fund Management 
Limited in December 2014. The intangible 
assets are separately identifiable assets 
arising from Enterprise Ventures’ fund 
management contracts with third-party 
limited partners and other similar investors. 
The fair value of the intangible assets is 
being amortised on a straight-line basis 
over the average duration of the remaining 
fund management contracts. The charge 
of £301,000 (2018: £301,000) in the 
consolidated statement of comprehensive 
income represents the amortisation for the 
year ended 31 March 2019.

Summarised consolidated statement of comprehensive income

Revenue
Other administrative expenses

Net expenses
Realised gains on disposal of investments
Fair value movements in investments
Share-based payments charge
Amortisation of intangible assets

Operating profit before exceptional item
Exceptional item
Finance income
Taxation

Profit and total comprehensive income for the financial year

Basic and diluted earnings per Ordinary share (pence)

Year ended
31 March 
2019
£’000

Year ended
31 March 
2018
£’000

10,675
(12,115)

10,197
(10,633)

(1,440)
–
3,916
(171)
(301)

2,004
–
562
54

2,620

0.86

(436)
871
2,823
(497)
(301)

2,460
(1,125)
274
54

1,663

0.55

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT 
2828

CHIEF FINANCIAL OFFICER’S REVIEW continued

Mercia continues to have strong liquidity and a growing investment portfolio from which to drive future increases in both earnings per 
share and net assets per share.

Revenue
Total revenue of £10,675,000 (2018: £10,197,000) comprised fund management fees, initial management fees from new investments, 
investment director monitoring fees and sundry business services income. 

Other administrative expenses
Total other administrative expenses of £12,115,000 (2018: £10,633,000) consisted of all staff related and office, marketing and 
professional adviser costs.

Net expenses
Net expenses of £1,440,000 (2018: £436,000) represents total revenue less all staff and administrative expenses. 

Fair value movements in investments

Investment movements excluding cash invested and realisations:
Unrealised gains on the revaluation of investments
Unrealised losses on the revaluation of investments

Net fair value gain

Year ended
31 March 
2019
£’000

Year ended
31 March 
2018
£’000

8,622
(4,706)

8,699
(5,876)

3,916

2,823

For the year as a whole, unrealised fair value gains arose in twelve 
(2018: nine) of the Group’s 26 (2018: 26) direct investments at  
the year end. The largest fair value gain, being Faradion, was 
£1,625,000. There were three (2017: nine) fair value decreases,  
the largest being £4,048,000 for Smart Antenna Technologies 
which ceased trading during the year.

Taxation
The tax credit of £54,000 (2018: £54,000) represents the 
unwinding of the deferred tax liability recognised in respect  
of the intangible asset which arose on the acquisition of  
Enterprise Ventures.

Share-based payments charge
The £171,000 (2018: £497,000) non-cash charge arises from the 
issue of share options to Executive Directors and other employees 
of the Group ranging from the date of the IPO to 31 March 2019. 
The year-on-year reduction is due to leavers during the year 
forfeiting their share options.

Amortisation of intangible assets
The amortisation charge of £301,000 (2018: £301,000) represents 
the amortisation of the acquired intangible assets of Enterprise 
Ventures for the year ended 31 March 2019.

Finance income
Finance income of £562,000 (2018: £274,000) comprised  
loan interest and redemption premiums received on loans  
repaid by investee companies during the year, as well as  
interest receivable earned on the Group’s cash and short-term 
liquidity investments.

Balance sheet and cash flows
Net assets at the year end of £126,065,000 (2018: £123,470,000) 
were predominantly made up of the Group’s direct investment 
portfolio, together with cash and short-term liquidity investments. 
The Group continues to have limited working capital needs due  
to the nature of its business.

Direct investment portfolio
During the year Mercia’s direct investment portfolio grew to 
£87,659,000 (2018: £66,070,000). The table below lists the 
Group’s investments by value as at 31 March 2019, including  
a breakdown of the net cash invested during the year, fair value 
movements for the year and the equity percentage of each 
investee company owned.

 
29

Investment
value
As at
1 April
2018
£’000

Net cash
invested
Year to
31 March
2019
£’000

Fair value
movement
Year to
31 March
2019
£’000

Investment
value
As at
31 March
2019
£’000

Percentage
held
As at
31 March
2019
%

12,979
9,090
6,152
4,021
4,216
3,107
3,453
2,538
1,299
1,000
1,942
2,377
2,000
1,199
–
1,913
1,500
1,750
1,650
1,306
–
2,148
430

1,029
433
1,500
2,000
–
2,268
524
1,400
601
1,500
–
–
300
500
2,000
–
334
4
(61)
365
500
1,900
576

1,112
638
252
656
1,257
6
1,228
–
1,625
526
921
–
–
400
–
–
–
1
–
(538)
–
(4,048)
(120)

15,120
10,161
7,904
6,677
5,473
5,381
5,205
3,938
3,525
3,026
2,863
2,377
2,300
2,099
2,000
1,913
1,834
1,755
1,589
1,133
500
–
886

66,070

17,673

3,916

87,659

45.5
33.3
62.5
32.0
28.8
31.4
31.9
28.4
18.1
21.3
32.7
1.5
21.2
31.6
17.4
41.4
24.4
18.8
26.2
18.2
6.0
n/a
n/a

n/a

nDreams Ltd
Oxford Genetics Ltd
Warwick Acoustics Ltd
Intechnica Ltd
Ton UK Ltd t/a Intelligent Positioning
Impression Technologies Ltd
Medherant Ltd
VirtTrade Ltd t/a Avid Games
Faradion Ltd
Voxpopme Ltd
The Native Antigen Company Ltd
PsiOxus Therapeutics Ltd
Edge Case Games Ltd
Soccer Manager Ltd
W2 Global Data Solutions Ltd
LM Technologies Ltd
sureCore Ltd
Eyoto Group Ltd
Crowd Reactive Ltd
Concepta PLC
Locate Bio Ltd
Smart Antenna Technologies Ltd
Other direct investments

Total

Investee company loan repayments
Mercia is focused on creating shareholder value through the 
investment in, development of and at the appropriate time, exit 
from (predominantly through trade sales) its direct investments, 
as well as minimising net asset erosion from net expenses. The 
Group supports its direct investments via both equity and loan 
instruments. During the year loan repayments of £1,711,000 were 
received from Crowd Reactive, Edge Case Games and Smart 
Antenna Technologies.

Cash and short-term liquidity investments
At the year end, Mercia had total cash and short-term liquidity 
investments of £30,398,000 (2018: £52,908,000) comprising 
cash of £25,210,000 (2018: £42,908,000) and short-term liquidity 
investments of £5,188,000 (2018: £10,000,000), including 
£629,000 (2018: £3,473,000) of cash held on behalf of third-party 
EIS investors. The overriding emphasis of the Group’s treasury 
policy remains the preservation of its shareholders’ cash for 
investment and working capital purposes, not yield. At the year 
end the Group’s cash and short-term liquidity investments (which 
is cash on deposit with maturities between three and six months) 
were spread across five leading United Kingdom banks.

The summarised movement in the Group’s cash position during the year is shown below.

Opening cash and short-term liquidity investments
Net cash used in operating activities
Net cash used in direct and other investing activities
Net cash used in financing activities

Cash and short-term liquidity investments at the year end

Year ended
31 March 
2019
£’000

Year ended
31 March 
2018
£’000

52,908
(5,080)
(17,234)
(196)

63,829
(442)
(10,479)
–

30,398

52,908

The overall positive progress of the direct investment portfolio together with the Group’s significant cash reserves, plus a continued 
focus on net expense minimisation, provides Mercia Asset Management with a strong financial platform from which to continue to drive 
growth in net assets and with it, NAV per share.

Martin Glanfield
Chief Financial Officer
5 July 2019

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT 
 
3030

PRINCIPAL RISKS & UNCERTAINTIES

RISK FRAMEWORK

The Board considers that the risks detailed below represent the key 
potential obstacles to achieving the Group’s strategic objectives. The key 
controls over the Group’s principal risks are documented in Mercia’s risk 
register which includes an assessment of the risk, likelihood of occurrence, 
severity of impact and mitigation actions. The Group also considers 
identified risks under three categories: 

Internal – including the Group’s strategy and business planning

External – for example, competitor risk, regulatory and legal risk

Operational – including internal systems and controls, people and  
talent risk, compliance risks such as financial crime

IDENTIFY

EVALUATE

MITIGATE

The Board identifies, evaluates, mitigates 
and then monitors risks to ensure that 
appropriate measures are in place to 
effectively manage and mitigate those 
identified.

There could be additional risks and 
uncertainties which are not known to the 
Board and there are risks and uncertainties 
which are currently deemed to be less 
material, which may also adversely  
impact performance. The Group’s risk 
management framework, ’Project Saturn’, 
provides reasonable, but not absolute, 
assurance that principal risks are managed 
to an acceptable level, whilst also 
acknowledging the fact that the venture 
capital sector in which Mercia operates has 
investment risk inherent within it. Mercia’s 
risk framework is therefore constructed  
so as to identify and navigate the inherent 
downside risks, whilst seeking to exploit 
upside risk, particularly when investing  
in young companies.

During the year Mercia has continued to 
build on its established risk management 
framework with a specific focus on 
regulatory compliance, cybersecurity, 
internal investment procedure audits and 
talent management. The Group has also 
considered the possible effects, on both it 
and its investee companies, of the United 
Kingdom leaving the European Union. The 
risk management framework has been 
further strengthened during the year by 
the formation of the Senior Management 
Team (“SMT”), facilitating early 
identification, discussion and escalation of 
any new risks or increased risk exposure.

The Group’s principal risks and uncertainties, 
their possible consequences and mitigation 
are set out in the following pages.

31

RISK

POSSIBLE CONSEQUENCES

MITIGATION

The majority of the direct 
investment portfolio 
comprises businesses at  
a relatively early stage  
in their development and 
as a result carry inherent 
risks. The technology 
sector in which these 
companies operate  
has technical and 
commercial risks inherent 
in it. Typically such 
companies are developing 
new or disrupting existing 
technologies and breaking 
new ground commercially.

Early-stage technology companies may not be able to 
attract and retain appropriately skilled and experienced 
staff; they may not be able to attract sufficient funding  
to achieve their commercial objectives; their technology 
niche may be overtaken by competing technologies or 
may not achieve commercial traction, however attractive 
the opportunity might appear; take-up of their product 
or service offering in their chosen markets may not occur 
at levels sufficient to generate positive cash flows and 
create shareholder value.

The length of time taken for these companies to arrive  
at success or failure may be protracted, placing them 
under severe pressure to maintain the financial support 
required over a sustained period of time.

The value of the Group’s 
direct investment portfolio 
may be dominated by a 
single or limited number  
of companies.

A large proportion of the overall value of the direct 
investment portfolio may at any time be accounted  
for by one or very few companies. There is a risk that  
one or more of the portfolio businesses will experience 
financial difficulties, become insolvent or suffer from 
poor market conditions and if, as a result, their value  
were to be adversely affected, this would have a 
materially detrimental effect on the overall value  
of the Group’s investment portfolio. Currently,  
the top five direct investments represent 51.7%  
of the total portfolio by value.

All of the Group’s direct investments are companies 
which have emerged from the funds managed by  
the Group’s fund management operation. The funds  
have a fail fast policy, which means that early-stage 
businesses which do not achieve commercial traction 
within a reasonable timeframe are closed down. Portfolio 
businesses which do achieve commercial milestones  
and meet the Group’s other investment criteria receive 
direct investment. This process has two mitigating 
advantages. Firstly, companies which do not achieve 
commercial traction, or do not have a sufficiently 
experienced and capable management teams,  
do not receive direct Group investment.

Secondly, the ‘real-time’ due diligence being undertaken 
by the Group’s investment teams during an investee 
company’s early stage of development means that 
Mercia is already familiar with the business, its commercial 
prospects and its management team before it is 
presented to the Group’s Board (which acts as Mercia’s 
investment committee) with a recommendation for 
direct investment.

The Group currently directly invests across four sectors 
and seeks to balance the total portfolio by quantum and 
value by sector, as the total number of direct investments 
and their values grow. The current portfolio continues to 
be well balanced. However, it is the Group’s expectation 
that from time to time, depending on the speed  
of development of portfolio companies and the 
attractiveness of certain technology sectors, there  
may be investments, and therefore specific sectors,  
that dominate the total portfolio by value.

Technology sector evolution and the specific areas  
on which Mercia focuses are kept under review and it is 
possible that the Group’s areas of investment focus and 
expertise may evolve over time.

Proceeds from the trade 
sale or IPO of direct 
investments may vary 
substantially from year  
to year.

The Group may not be able 
to meet future financial 
obligations or future 
growth may not occur 
because of an inability  
to raise additional balance 
sheet capital if required.

The Group’s direct 
investments may not  
have exclusive rights on all 
matters in relation to the 
intellectual property being 
exploited by the business 
and could ultimately lose 
their usage rights under 
certain circumstances.

Such large possible cash flow variations could have  
a materially adverse effect on the financial condition  
and prospects of the Group.

The Group maintains sufficient cash resources to manage 
its day-to-day and investing activities, irrespective of 
fluctuations in the timing of investment realisations.

A shortage of available capital for direct investment and 
operating purposes would necessitate a change in 
strategy to one of capital conservation.

A number of Mercia’s direct investments could be sold to 
maintain sufficient liquidity.

A proportion of the direct investment portfolio 
companies’ intellectual property rights relate to 
technology which was originated in the course of 
research conducted in, and initially funded by, UK 
universities. Although the Group maintains collaborative 
relationships with all of its university partners, it cannot 
be certain that all such portfolio companies will be able 
to make use of the intellectual property indefinitely.

Approximately 71% by value of the direct investment 
portfolio companies are not university spinouts. Where 
appropriate, the Group’s portfolio companies engage 
intellectual property protection specialists. Intellectual 
property due diligence is one of the reviews which the 
Group undertakes as part of its pre-investment appraisal 
process and the Group works collaboratively with its 
university partners to maximise the commercial potential 
of university-derived intellectual property.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT3232

PRINCIPAL RISKS & UNCERTAINTIES continued

RISK

POSSIBLE CONSEQUENCES

MITIGATION

The Group and its portfolio 
companies are subject to 
competition risk.

The Group operates a direct investment model which is 
similar in some respects to other investing groups and,  
as a result, may find itself in competition when new 
investment opportunities arise. In addition, the direct 
investment portfolio businesses are predominantly 
focused on the technology sector. The technology sector 
is intensely competitive on a global scale. Many of the 
portfolio businesses’ competitors have greater financial, 
technical and other resources. Competition in the 
technology sector could materially adversely affect the 
prospects, financial condition and results of operations  
of direct investment portfolio companies.

The Group may not be able 
to continue to retain or 
attract experienced, skilled 
and successful Board 
Directors, Investment 
Directors and support 
staff.

The Group depends on the experience, skill and 
judgement of key staff in, amongst other things, selecting 
possible future successful businesses in which to invest. 
The Group also depends on its network of deal flow 
introducers to the managed fund business. The Group’s 
future success depends in part on the continued service 
of these individuals as well as the Group’s ability to 
recruit, retain and motivate additional talented personnel.

Mercia subsidiaries may 
cease to be authorised by 
the Financial Conduct 
Authority (“FCA”).

Certain Mercia subsidiaries are authorised and regulated 
by the FCA as small authorised UK Alternative 
Investment Fund Managers (“AIFM”) (Sub-threshold).

Should any of those subsidiaries cease to be authorised 
and regulated by the FCA, it would no longer be 
authorised to act as the investment manager of the 
respective funds being managed. If that was to occur, 
Mercia would: (i) lose one or more of its revenue streams; 
(ii) be required to appoint a replacement UK AIFM; and (iii) 
lose one or more of the principal sources of potential 
direct investments for the Group.

The United Kingdom’s 
forthcoming exit from the 
European Union (‘Brexit’) 
may impact upon both the 
Group and its portfolio 
companies.

Future European trade barriers, tariffs or border controls 
may impact portfolio company growth prospects.

Additional equity capital may be more difficult to raise 
during periods of economic turbulence.

Portfolio companies may find hiring and retaining 
non-UK resident, highly skilled staff more difficult  
eg software engineers.

The Group focuses its investment activities predominantly 
on the historically underserved regions of the United 
Kingdom, where competition for investing in new 
technology companies is less fierce. Companies in which 
the Group invests are chosen because they are in large 
growth markets, have developed disruptive technologies 
and have already achieved commercial traction.

The Group seeks to reduce this risk by maintaining an 
entrepreneurial and inclusive working environment, 
referred to internally as ‘One Mercia’, and by offering 
balanced and competitive remuneration packages to  
all its staff. The Remuneration Committee monitors the 
remuneration and incentive structures of all senior staff 
across the Group, in conjunction with seeking advice, 
when appropriate, from specialist remuneration 
consultants. The introduction of Goalspan, an online 
performance management and personal development 
system, has enhanced Mercia’s ability to manage 
performance and career progression.

The Group mitigates this risk by ensuring that it acts fairly 
at all times and with integrity, honesty, skill and diligence 
in conducting its investment activities. The Group 
regularly reviews the financial position of each Mercia 
subsidiary to ensure that adequate financial resources 
are maintained in accordance with FCA rules. The Group 
also ensures that it employs the resources and 
procedures that are necessary for the proper 
performance of its business activities and complies with 
all regulatory requirements applicable to the conduct of 
its business, so as to promote the best interests of the 
funds under management and fund investors. The Group 
ensures that it communicates information to fund 
investors in a way which is fair, clear, timely and not 
misleading. It also communicates with the FCA in an 
open and transparent manner when submitting regular 
reporting, notifications and disclosures. The Group’s 
compliance function is staffed by several experienced 
and FCA-approved personnel. Mercia applies policies, in 
compliance with FCA requirements, across the Group 
and is currently implementing the Senior Managers and 
Certification Regime to ensure that its senior staff are 
appropriately mapped to the new regime and that all 
staff understand their obligations to act with integrity. 
Mercia has a whistle-blowing policy and reporting 
structure in place – no reports have been made in  
the period.

Technology is a sector that works without national 
barriers and will only increase in importance. Many  
of the Group’s direct investments have a global target 
customer base.

The Group focuses on technology sectors which do  
not have large capital needs. The Group therefore has 
sufficient funds under management and balance sheet 
capital to exercise investment and operational flexibility.

No short-term impact on immigration is envisaged. Only 
once the final outcome of Brexit is known will the future 
employment landscape become clearer.

33

RISK

POSSIBLE CONSEQUENCES

MITIGATION

Such security or infrastructure failures may result in the 
loss of data, misuse of sensitive information, reputational 
damage and legal or regulatory breaches.

Although the Directors do not believe that such  
investors choose Mercia’s SEIS and EIS funds solely  
for the tax relief available, such reliefs are an element  
of their decision-making and if those reliefs were to be 
withdrawn this could result in the size of the SEIS and  
EIS funds being reduced, or make it difficult for Mercia  
to successfully launch one or more similar future funds.

Failure to interact with university technology transfer 
offices may result in the termination of Mercia’s 
non-exclusive partnership arrangements.

The Group reviews its infrastructure and cybersecurity 
processes with its outsourced IT provider on a regular 
basis and continues to invest in resources to enhance  
its cyber defences and improve network monitoring  
to minimise the impact of any external security breach.

Critical business continuity plans and disaster recovery 
contingencies are in place and are tested annually.

The Group continues to engage with its external IT and 
cybersecurity consultants to monitor and periodically 
test its cyber defences.

Changes in tax legislation would affect the whole 
industry, so Mercia would not be at a competitive 
disadvantage. Investors would make their decisions 
solely on companies’ track records, executive and 
investment team members’ reputations and 
performance.

Mercia has established an award-winning reputation  
with a proven track record of delivering value to fund 
investors and would therefore be well placed to continue 
operating in any changed environment.

Dr Nicola Broughton (Investment Director,  
Head of Universities) and her team work closely with 
partner institutions to ensure that each commercial 
relationship is mutually beneficial and productive. The 
Group will continue to consider and, where appropriate, 
enter into new and innovative partnerships and 
collaborations with research intensive institutions 
through non-exclusive arrangements.

Breaches of the Group’s 
digital security, through 
cyber attacks or a failure 
of the Group’s digital 
infrastructure, could result 
in the loss of commercially 
sensitive data and/or 
create substantial business 
disruption.

A proportion of the 
early-stage deal flow for 
Mercia derives from, and is 
financed via, the Group’s 
SEIS and EIS funds which 
include capital raised from 
sophisticated investors 
seeking, inter alia, tax relief. 
Any changes in legislation 
around SEIS and EIS relief 
could impact on Mercia’s 
ability to raise adequate 
funds to support all 
suitable investment 
opportunities.

Mercia’s ability to expand 
its business by entering 
into additional links  
and collaborative 
arrangements with 
universities and other 
research institutions will 
depend on the willingness 
of organisations of suitable 
quality to enter into such 
arrangements. Failure  
to successfully initiate  
new and additional 
partnerships may limit 
Mercia’s ability to expand.

Events after the balance sheet date
Other than the continuing completion of approved direct investments, the resignation of Susan Searle on 2 July 2019 and the change  
of Company name to Mercia Asset Management PLC on 4 July 2019, there have been no other material events since the balance  
sheet date.

Approval
The Strategic Report was approved by the Board of Directors and signed on its behalf by:

Dr Mark Payton
Chief Executive Officer
5 July 2019

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019STRATEGIC REPORT34

E
C
N
A
N
R
E
V
O
G

BOARD OF DIRECTORS

At the heart of all successful businesses are balanced teams. Mercia Asset Management PLC’s Board 
includes Non-executive Directors with proven listed company and corporate growth success, combining 
shareholder value creation with good corporate governance at their core. Mercia’s three Executive 
Directors have a highly complementary skill set, which is essential to realise the growth potential of the 
Mercia Model.

Dr Mark Payton
Chief Executive Officer

Martin Glanfield
Chief Financial Officer

Mark is the co-founder of Mercia. He has extensive venture 
investment experience and led the sale of Hybrid Systems  
(to Myotec) to create PsiOxus Therapeutics Ltd, Warwick 
Effect Polymers Ltd (to Polytherics Ltd) to create Abzena plc 
and led the founding investment in Allinea Software Ltd. Prior 
to Mercia, Mark played a leading role within Oxford University 
Innovation (“OUI” – the technology transfer operation of the 
University of Oxford), spinning out BioAnalab, Oxford 
Immunotec, Oxitec and Natural Motion – three of which were 
latterly sold and one listed successfully on NASDAQ. 
Following his time at OUI Mark was the vice president 
corporate development at Oxxon Therapeutics Inc, prior to  
its sale to Oxford BioMedica plc. He gained his PhD jointly 
between the University of Oxford and the University of 
London (King’s College). Mark also has an MBA from the 
University of Warwick, is a Sainsbury Management Fellow  
for Life Sciences and was awarded the 2015 EY Entrepreneur 
of the year (regional and national).

Martin is a KPMG qualified chartered accountant with more than 
20 years’ experience as chief financial officer of listed, private 
equity-backed and privately owned technology-led businesses. 
Martin joined Forward Group PLC in 1993 and was group 
financial director from 1995 until its sale for £129.0million in 
1997. In 1999, as deputy chief executive of Symonds plc,  
Martin led the public to private of this listed technology group, 
backed by NatWest Equity Partners. The group was successfully 
restructured and sold within 12 months to a NASDAQ listed  
US electronics group, whereupon he became a vice president, 
working frequently in Silicon Valley. He was chief executive of 
Forward Group plc from 2003 to 2005 and since then has been 
group finance and IT director of the large international food 
processing group Boparan Holdings Ltd and a private 
equity-backed building services business. Martin has an 
honours degree in business from Aston University.

Julian Viggars
Chief Investment Officer

Ian Metcalfe
Non-executive Chair

Julian joined Mercia through the 2016 acquisition of 
Enterprise Ventures, which he joined in 2004 and was head  
of technology investments at the time of its acquisition. He 
has over 20 years of venture capital experience, including the 
successful listings of companies such as Blue Prism Group plc 
and OptiBiotix Health plc. Julian leads the equity investment 
team as well as managing the pipeline of Mercia’s future 
direct investments. Alongside his deep knowledge of the 
technology sector, Julian is fund manager for the Northern 
Powerhouse Investment Fund (“NPIF”), the RisingStars 
Growth Funds and the Finance Yorkshire Seedcorn Fund. 
Julian played a leading role in securing the managed funds 
contracts awarded by the British Business Bank and North 
East Fund Ltd and was promoted to Chief Investment Officer 
in April 2018. Julian has a geology with chemistry degree 
from the University of Southampton and qualified as a 
chartered accountant with accountants Smith & Williamson.

Ian is a qualified solicitor who retired as managing partner of 
international law firm Wragge & Co in 2014 after eight years  
in post. Prior to managing the business, Ian was a corporate 
partner at the firm for 14 years, acting for a number of 
substantial public and private companies and private equity 
houses on a wide range of transactions. Ian is currently a 
director and chair of Commonwealth Games England and a 
director of the Board of the Organising Committee of the 
Birmingham 2022 Commonwealth Games. He is also a 
non-executive director of the global waste management group 
TRRG Holdings Ltd and a non-executive director of the AIM 
listed Arena Events Group plc. A double rugby blue, Ian 
represents Cambridge University on the RFU Council. Ian has  
an MA in law from Cambridge University and his appointment  
as Mercia’s Senior Independent Director in January 2017 
recognised the continuing development and scale of the Group. 
He became Non-executive Chair on 2 July 2019. 

35

Ray Chamberlain
Non-executive Director

Dr Jonathan Pell
Non-executive Director

Ray is an entrepreneur with an established track record of 
shareholder value creation. Until 1997, Ray was executive 
chairman and the principal shareholder in Forward Group PLC, 
which he grew from a start-up company in 1978 to become one 
of Europe’s leading high technology printed circuit board 
manufacturers, listed on the Main Market of the London Stock 
Exchange. In 1997 Forward Group accepted a £129.0million 
offer from PCB Investments plc, a company established by 
Hicks, Muse, Tate & Furst. Subsequently, Ray diversified his 
interests in a number of areas, which included setting up the 
Forward Innovation Fund, a trust focused on investing in 
university spinouts and other technology-led start-ups. Ray 
was appointed Non-executive Chair at the time of the Group’s 
IPO and having steered Mercia Asset Management through its 
first 18 months as a listed company, moved to a non-executive 
position in May 2016.

Jonathan brings extensive experience in the technology sector, 
originally in both finance director and chief executive roles and 
latterly in investing in and helping to scale up technology 
ventures. Having qualified as a chartered accountant at PwC, 
Jonathan gained significant executive experience firstly in senior 
finance positions at Convergys Corporation (NYSE – CVG), 
Geneva Technology Ltd, Thomas Cook Retail Ltd and Semitool 
Inc. He then became CEO at Datanomic Ltd, where he oversaw  
a twenty-fold increase in the company’s global customer base 
and compound revenue growth of 105% over a four-year period, 
before being purchased by Oracle Inc (NYSE – ORCL) in 2011. 
Since leaving Oracle Inc in 2012, Jonathan has founded his own 
early-stage technology investment vehicle, Thorium Technology 
Investors, and currently sits on the boards of a number of young 
technology businesses. Jonathan has a degree in zoology with 
marine zoology from the University of Wales, Bangor and a PhD 
in cell proliferation from the University of East Anglia.

Caroline Plumb OBE
Non-executive Director

Caroline is a serial entrepreneur who previously co-founded 
recruitment and innovation consultancy FreshMinds with clients 
including Jaguar Land Rover, Vodafone and Google. She remains 
involved with FreshMinds as non-executive chair and is CEO  
of Fluidly which she founded in 2016, a venture-backed SaaS 
business in the fintech space. Caroline was previously an 
independent panel member of the £2.7billion Regional Growth 
Fund and served as one of Prime Minister David Cameron’s 
Business Ambassadors representing the Professional and 
Business Services sectors. Caroline was awarded an OBE in the 
2016 Birthday Honours’ list for services to business and charity. 
She has an MEng in engineering, economics and management 
from Oxford University.

GOVERNANCEMERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 201936

SENIOR MANAGEMENT TEAM

Mercia’s senior management team, led by Chief Operating Officer Peter Dines, has day-to-day 
responsibility for all of the Group’s investment activity and support functions. They are all subject 
matter experts with many years of experience and success.

Peter Dines
Chief Operating Officer,  
Head of Life Sciences and 
Biosciences

Peter is responsible for overseeing 
the operational aspects of the 
Group, a number of portfolio 
investments, the Mercia EIS Funds 
and leads the Senior Management 
Team. Prior to joining Mercia in 2015, 
Peter had been involved with several 
turnarounds and exits, including the 
acquisition of Surgicraft’s loss-
making UK business where, as 
managing director, sales quadrupled 
within three years and the business 
was subsequently sold to a private 
equity-backed business, and 
Diagnostic World, a fast-growing 
diagnostic provider to the NHS.

Ceri Bailey
Group Financial Controller

Rosie Bhattacharjee
Group Compliance Director

Having joined Mercia immediately 
post IPO, Ceri reports  
to the Chief Financial Officer and has 
day-to-day responsibility for all 
aspects of Mercia’s management 
accounting and financial reporting, 
whilst ensuring the integrity of the 
Group’s internal control 
environment. Particular areas of 
expertise include implementing 
accounting and management 
information systems, process 
improvement, developing finance 
policies and embedding clear 
procedures and processes. Ceri is a 
chartered accountant with over 20 
years’ experience working in senior 
financial roles, predominantly within 
listed businesses operating in the 
software and manufacturing sectors. 

Rosie has responsibility for 
group-wide compliance including 
FCA registrations, CASS Operational 
Oversight and Money Laundering 
Reporting Officer for the Group’s 
FCA-regulated entities. Reporting to 
the Chief Financial Officer and the 
Audit Committee, Rosie joined the 
Group in 2017. Rosie has a 
background in FCA regulation and 
compliance, having joined the 
regulator where she worked for a 
decade followed by a period in 
consultancy, advising a range of 
regulated firms, including private 
equity and venture capital firms, 
stockbrokers and fund managers. 

Will Clark
Fund Principal – Venture

Julian Dennard
Fund Principal – Venture

Michelle Heaselgrave
Head of People & Talent

Will is joint Fund Principal (with 
Julian Viggars) for the Northern 
Powerhouse Investment Fund (NPIF 
Equity Finance) as well as having 
responsibility for the North West 
Fund for Venture Capital and the 
Mezzanine portfolio. A chartered 
accountant, before joining the Group 
in 2011 Will was previously a director 
at 3i with responsibility for a 
£500.0million portfolio of 
investments across the UK. Will has 
been working with regionally-based 
growth and venture capital-backed 
companies since 1989, and in that 
time has been involved in almost 
200 transactions.

Julian is the Fund Principal for the 
Midlands Engine Investment Fund 
Proof of Concept Fund ("MEIF POC") 
with responsibility for investment 
across the wider Midlands region. 
His focus is to invest in high-growth 
technology businesses across the 
whole of the area, with a particular 
focus on the Software & the Internet, 
and the Electronics, Materials, 
Manufacturing & Engineering 
sectors. Prior to joining Mercia in 
2016, Julian was a partner for over 
10 years with Technology Venture 
Partners LLP/YFM Equity Partners 
and an associate director for KPMG 
Corporate Finance in London and 
Sydney between 2000 and 2006.

Michelle leads our People & Talent 
function and is responsible for 
delivery of our people strategy, 
engagement and embedding our 
people processes group-wide. An 
experienced HR generalist, Michelle 
has worked across multiple sectors 
and globally for small start-ups and 
large enterprises. She is well versed 
in working with agility and pace in 
split strategic/operational roles and 
much of her previous experience lies 
with fast growing tech-based 
organisations, creating process and 
enabling organisational growth and 
transformation. Michelle joined 
Mercia in 2017, having been involved 
in her previous role with the 
scale-up and successful exit of  
a tech consultancy, based in the 
South of England.

SENIOR MANAGEMENT TEAM

37

Katy Horrocks
Director of Marketing

John Simpson
Finance Director

Paul Taberner
Fund Principal – Debt 

Sarah Thawley
Head of Legal 

Katy is responsible for the 
Group-wide marketing strategy and 
marketing operations, including 
providing support to the Executive 
Directors with investor relations, as 
well as fund marketing, event 
management, PR and brand 
management. Katy joined the Group 
in 2014 and was previously 
employed by a division of the Bibby 
Line Group and has worked in a 
senior management capacity for 
more than 15 years. She has a wealth 
of experience across all aspects of 
marketing and has led key business 
change projects, including rebrands 
and a large software development 
initiative.

John is a highly respected financial 
professional and a member of all 
fund investment committees. He 
joined the former Enterprise 
Ventures Group as Finance Director 
in 2006 and has over 30 years’ 
experience in managing all aspects 
of venture and private equity as an 
investor, portfolio director and in 
fundraising. A chartered accountant, 
John spent 11 years with Murray  
Johnstone Private Equity, followed 
by four years with Aberdeen Murray 
Johnstone Private Equity as 
portfolio director and a member of 
the executive management  
team. He is a former member of the 
British Venture Capital Association 
Hi-tech Committee and the VCT  
Fund Managers’ Forum.

Paul is responsible for managing the 
third-party debt funds of the Group 
and implementing the agreed 
investment strategy. He has 
substantial experience in small and 
mid-size company financings, 
including successful investments in 
MBOs and development capital 
transactions across numerous 
business sectors. Prior to joining 
Mercia in 2005, he also spent eight 
years with Barclays Ventures as 
regional director for the North of 
England and 15 years as a 
commercial banker with Barclays 
Bank across the North of England, 
also spending time overseas.

A qualified solicitor, Sarah is the 
Head of Legal and provides both 
legal advice and manages the 
Group’s relationships with legal 
advisers. She joined Mercia from 
private practice in 2018 as an 
experienced corporate lawyer. Sarah 
previously specialised in 
transactional work including venture 
and growth capital investments, 
management buy-ins and buy-outs, 
and mergers and acquisitions. 

Wayne Thomas
Fund Principal – Private Equity

Angela Warner
Head of Portfolio and Platform

Ian Wilson
Fund Principal – Venture

Wayne is the Fund Principal for 
Mercia’s private equity team and his 
role encompasses both new deal 
origination and leading the 
management of the Private Equity 
portfolio. He is a chartered 
accountant and joined the Group in 
2006. Prior to that Wayne has spent 
over 20 years advising and investing 
into SMEs and larger corporates 
across the UK including senior roles 
at Aberdeen Asset Managers Private 
Equity and in the corporate finance 
teams at both Ernst & Young and 
BDO where he advised companies, 
management teams and investors 
on a wide range of mid-market 
transactions. 

Angela heads up the newly-formed 
Platform Team which offers support 
to both the Group and portfolio 
companies in areas such as 
recruitment, corporate finance, 
research and legal. Prior to joining 
Mercia in 2018, Angela had over 20 
years’ experience in venture capital 
and private equity including a 
partner role at YFM Equity Partners, 
where she specialised in portfolio 
management including trade sales, 
secondary buyouts and fundraisings. 

Ian is Fund Principal for the North 
East Venture Fund which is focused 
on early-stage and technology 
investments in the region. Ian is a 
chartered accountant and holds the 
Investment Management Certificate 
from the CFA. He is an experienced 
investment professional having 
fulfilled both M&A advisory positions 
in practice and investment 
management roles in early-stage 
funds since 2006. He  
has taken a number of software 
companies from first investment 
through to exit in recent years. Ian 
joined Mercia in 2017 and also 
assists with the delivery of the 
venture capital and investment 
modules at Alliance Manchester 
Business School. 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019GOVERNANCE38

DIRECTORS’ REPORT

The Directors present their Annual Report and the audited financial 
statements of Mercia Asset Management PLC (formerly Mercia 
Technologies PLC) for the year ended 31 March 2019. The change of 
name better reflects its current trading activities and business model. 

Results and dividends
The profit for the year was £2,620,000 (2018: £1,663,000). The 
Directors do not recommend the payment of a dividend (2018: £nil).

Future developments and events after the balance 
sheet date
Details of future developments and events that have occurred 
after the balance sheet date can be found in the Strategic Report 
on page 33 which forms part of this report by cross-reference.

Directors
The Directors who were in office during the year and up to the 
date of signing the financial statements were:

Ian Roland Metcalfe 
Dr Mark Andrew Payton
Martin James Glanfield
Julian George Viggars 
Matthew Sidney Mead 
Susan Jane Searle   
Raymond Kenneth Chamberlain
Dr Jonathan David Pell
Caroline Bayantai Plumb OBE 

(appointed 17 April 2018)
(resigned 17 April 2018)
(resigned 2 July 2019)

(appointed 12 June 2018) 

Directors’ shareholdings and other interests
A table showing the interests of Directors in the share capital of 
Mercia Asset Management PLC is shown in the Remuneration 
Report on page 48.

Directors’ indemnities
Mercia Asset Management PLC has made qualifying third-party 
indemnity provisions for the benefit of all Directors of the 
Company and its subsidiaries. These were in force during the 
financial year and remained in force at the date of approval of the 
financial statements.

Financial instruments
The Group’s financial instruments comprise cash and other items, 
such as trade debtors and trade creditors, which arise directly 
from its operations. The main purpose of these financial 
instruments is to fund the Group’s operations as well as to 
efficiently manage working capital and liquidity.

It is the Group’s policy not to enter into derivative transactions and 
no trading in financial instruments has been undertaken during the 
year under review. The Group therefore faces few risks associated 
with financial instruments.

The Group’s use of financial instruments is discussed further in 
note 25 to the consolidated financial statements.

Substantial shareholdings
As at 31 March 2019, the Group had been notified, in accordance 
with Chapter 5 of the Disclosure and Transparency Rules, of the 
following voting rights of shareholders of the Group:

Number of
Ordinary shares

Percentage
%

Invesco Perpetual
88,670,000
Woodford Investment Management 74,980,042
Forward Innovation Fund1
34,072,336
Forward Nominees Limited1
16,481,456
NFU Mutual Insurance Society
13,860,000
Baillie Gifford & Co
11,567,100

29.2
24.7
11.2
5.4
4.6
3.8

1  Shareholdings connected to Ray Chamberlain.

Political donations
During the year ended 31 March 2019 the Group made no political 
donations (2018: £nil).

Employees
The Group employed an average of 85 (2018: 68) staff throughout 
the year and is therefore of a size where it is not necessary to have 
introduced a formal employee consultation process. However, and 
as more fully set out in the Corporate, Employee and Social 
Responsibility review, employees are encouraged to be involved in 
decision-making processes and are provided with information on 
the financial and economic factors affecting the Group’s 
performance, through regular team meetings, updates from the 
Chief Executive Officer and via an open and inclusive culture. Given 
the Group’s continuing expansion during the past year, talent 
management encompassing recruitment, retention, 
communication, training and performance management remains 
an important area of focus.

The Group operates a discretionary annual bonus scheme for all of 
its employees with bonuses being awarded based on both their 
and the Group’s overall performance, against defined objectives 
which encompass the Group’s four core values.

Applications for employment by disabled persons are always fully 
considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of a member of staff becoming disabled, 
every effort is made to ensure that their employment within the 
Group continues and that workspace and other modifications are 
made as appropriate. It is the policy of the Group that the training, 
career development and promotion of a disabled person should, 
as far as possible, be identical to that of a person who does not 
suffer from a disability.

Disclosure of information to the auditor
So far as each of the persons who are Directors at the date of 
signing the financial statements are aware, there is no relevant 
audit information of which the Group’s auditor is unaware, and 
each Director has taken all the steps that he or she ought to have 
taken as a Director in order to make himself or herself aware of 
any relevant audit information and to establish that the Group’s 
auditor is aware of that information.

Auditor
The auditor, Deloitte LLP, has indicated their willingness to 
continue in office and a resolution concerning their reappointment 
will be proposed at the forthcoming Annual General Meeting.

Approved by the Board and signed on its behalf by:

Martin Glanfield
Company Secretary
5 July 2019

Forward House, 17 High Street, Henley-in-Arden  
Warwickshire B95 5AA

 
 
 
 
39

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for preparing the Annual Report and 
the audited financial statements in accordance with applicable law 
and regulations.

Directors’ responsibility statement
We confirm that to the best of our knowledge:

Company law requires the Directors to prepare financial 
statements for each financial period. Under that law the Directors 
are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union and Article 4 of the 
International Accounting Standards (“IAS”) Regulation and have 
elected to prepare the Parent Company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards and applicable 
law), including Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’. Under company law the Directors must 
not approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of the 
Group and the Company and of the profit or loss of the Group for 
that period.

In preparing the Group financial statements, International 
Accounting Standard 1 requires that the Directors:

• 

• 

• 

the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair 
view of the assets, liabilities, financial position and profit of the 
Group and the undertakings included in the consolidation 
taken as a whole; 
the Strategic Report includes a fair review of the development 
and performance of the business and the position of the Group 
and the undertakings included in the consolidation taken as a 
whole, together with a description of the principal risks and 
uncertainties that they face; and 
the Annual Report and financial statements, taken as a whole, 
are fair, balanced and understandable and provide the 
information necessary for shareholders to assess the Group’s 
performance, business model and strategy. 

This responsibility statement was approved by the Board on 5 July 
2019 and signed on its behalf by:

•  properly select and apply accounting policies; 
•  present information, including accounting policies, in a manner 

Dr Mark Payton 
Chief Executive Officer 

Martin Glanfield
Chief Financial Officer

that provides relevant, reliable, comparable and understandable 
information; 

•  provide additional disclosures when compliance with the 

specific requirements in IFRSs is insufficient to enable users to 
understand the impact of particular transactions, other events 
and conditions on the entity’s financial position and financial 
performance; and 

•  make an assessment of the Group’s ability to continue as a 

going concern. 

In preparing the Company financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply them 

consistently; 

•  make judgements and accounting estimates that are 

reasonable and prudent; 

•  state whether applicable UK Accounting Standards have been 
followed, subject to any material departures disclosed and 
explained in the financial statements; and 

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business. 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s and the 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Group and the Company, 
enabling them to ensure that the financial statements comply with 
the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and the Company and hence 
for taking reasonable steps for the prevention and detection of 
fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Group’s 
website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019GOVERNANCE 
 
 
40

CORPORATE GOVERNANCE REPORT

Non-executive Chair’s corporate governance statement
As Non-executive Chair, I have overall responsibility for 
implementing corporate governance within Mercia Asset 
Management PLC (formerly Mercia Technologies PLC) ('Mercia', the 
'Company' or the 'Group'). Working with the Company Secretary, I 
am responsible for our corporate governance standards. The 
Board is collectively responsible for setting the tone and culture of 
the Company and promoting good corporate governance.

Mercia has been a member of the Quoted Companies’ Alliance 
(“QCA”) since 2015 to further its understanding of, and adherence 
to, good corporate governance practice. While adherence to the 
QCA’s Corporate Governance Code (the “QCA Code”) was not 
mandatory at that time, the Group sought to follow its 
recommendations where practical. For Mercia, good corporate 
governance is about ensuring that the Group is aligned with its 
shareholders’ objectives and that the execution of the strategy 
adopted will create long-term incremental shareholder value. 

In March 2018 the London Stock Exchange introduced a new 
requirement for companies admitted to trading on AIM to adopt 
and comply with a recognised corporate governance code by 28 
September 2018. Mercia formally adopted the QCA Code on 21 
September 2018. It sets out 10 corporate governance principles 
and requires the Group to publish certain related disclosures; these 
appear in this section of the Annual Report and on our website. 
This information will be reviewed annually and the date of each 
review will be noted on our website.

Our primary means of communicating our corporate governance 
structure is through our Annual Report and our website 
disclosures. When on occasions specific questions are raised by 
private individual shareholders and/or institutional investors on 
such matters, we engage directly with those shareholders, 
generally through either the Chief Executive Officer or the Chief 
Financial Officer. I also meet from time to time with our leading 
institutional investors to maintain an open dialogue in respect of 
progress against Mercia’s business objectives and any other 
matters which our shareholders wish to raise. I set out below how 
the Board is led, matters specifically reserved for it, our risk 
framework and governance structures. Mercia’s Directors, both 
Executive and Non-executive, believe in robust corporate 
governance, and we concur with the principles of the QCA Code, in 
that it is key to the long-term success of the Company – by 
helping, inter alia, to improve performance and mitigate risk.

A few words about our corporate culture. We communicate our 
corporate culture through regular staff communications, an 
induction programme for all new joiners and, most important of all, 
through the way the Executive Directors conduct themselves. We 
promote openness and respectfulness in all our dealings. Our 
relatively flat management structure and internal communication 
channels enable us to monitor that ethical values are being 
respected and that the state of our corporate culture remains 
strong – both from an internal and external perspective. Our 
purpose and core values are communicated regularly to all staff 
and form part of our performance management framework. 
Furthermore, all employees are encouraged to contribute to our 
decision-making processes and are provided with information on 
the financial and economic factors affecting the Group’s 
performance through regular team meetings, updates from the 
Chief Executive Officer and via our open and inclusive culture. 
Given the Group’s significant growth since IPO, Mercia’s people 
and talent management now encompasses recruitment, retention, 

communication, training and performance management; all 
important areas of focus where our staff are our most important 
asset. Mercia actively encourages open dialogue between all staff 
and we hold regular face to face gatherings, both formal and 
informal, to elicit feedback and gauge how our values are being 
maintained throughout the business. 

Finally, from an external perspective Mercia seeks to operate as a 
socially responsible employer and has adopted standards and 
policies which promote corporate values designed to help and 
guide employees in their conduct and business relationships. The 
Group seeks to comply with all laws, regulations and rules 
applicable to its business and to conduct that business in line with 
applicable established best practice. The Group takes a zero 
tolerance approach to bribery and corruption and has enacted 
procedures to prevent bribery. All employees within Mercia who 
are involved with the regulated business of managing investment 
transactions receive compliance and anti-money laundering 
training, with periodic refresher updates. 

The Directors recognise the importance of sound corporate 
governance and fully supported the adoption of the QCA Code. 
We remain committed to delivering the long-term success of the 
Group through an effective framework of leadership, management 
and controls. In all its activities, the Group aims to be commercial 
and fair, to display integrity and professionalism and to have due 
regard for the interests of all of its investors, employees, suppliers, 
local communities and the businesses in which the Group invests.

Board composition
The Chief Financial Officer is also the Company Secretary.  
The Board considers that it contains a range of skills, knowledge, 
experience and backgrounds that is appropriate for the business. 
Furthermore, the Board members are of sufficient calibre to bring 
independent judgement on issues of strategy, performance, 
resources and standards of conduct, which are vital to the success 
of the Group. The Board believes that it operates in an open and 
constructive manner and works effectively. Given the Group's 
evolution as a specialist asset manager it intends to appoint an 
additional Non-executive Director with a relevant background in 
due course.

Brief biographies of the Directors are set out on pages 34 and 35. 
Their membership of committees is set out on page 41 and 42.

Independence of Non-executive Directors
The Board considers many criteria in assessing the independence of 
the Non-executive Directors including the criteria recommended by 
the QCA Code. The Non-executive Chair and Non-executive 
Directors are all considered by the Board to be independent of 
management and not influenced by any relationship which could 
interfere with the exercise of their independent judgement. 
Notwithstanding this conclusion, Ray Chamberlain is interested in 
20.1% of the Company’s issued share capital.

Board operation
The Board has a schedule of matters reserved for its approval 
including, inter alia, setting the Group’s strategic direction, 
approving annual budgets, monitoring performance against plan, 
authorising all material direct investment decisions and all 
corporate transactions, ensuring effective communication with 
shareholders and approving changes to Board membership  
and structure.

41

Board effectiveness
In April 2019 a board effectiveness review was undertaken. Belinda Hudson Limited ("BHL"), experts in enhancing board effectiveness, 
was appointed to undertake the externally facilitated review after a tender exercise. BHL has not provided any other service to the 
Company during the year.

The process comprised a review of board and committee papers over the preceding year, and confidential one-to-one discussions 
between BHL and members of the Board and executive team. BHL compiled a report which identified what was working well  
and those areas where there was scope for development. The report was discussed at a Board meeting in June 2019 and actions were 
subsequently agreed to implement the areas for development.

Key insights included:

• 

• 
• 

refreshing the skills matrix and reviewing the composition of the Board to ensure that the Non-executive Directors bring the skills  
and experience necessary to meet the future needs of the Company;
reviewing the extent of the Board’s involvement in relation to the oversight of balance sheet investments; 
reviewing the Board meeting agenda to ensure that there is strong strategic focus and all matters within the Board’s remit are 
covered;

•  encouraging the Executives to be clear on what they are seeking from the Board when they present investment proposals or other papers;
•  creating more opportunities for the Non-executive Directors to interact with a broader range of employees; and
• 

including more time in the Board calendar for the Non-executive Directors to meet without the Executives present. 

Board meetings
The Board meets formally for a minimum of eight times each year. In addition, the Non-executive Directors communicate directly with 
the Executive Directors between Board meetings. The Board holds two dedicated meetings each year to discuss strategy, the most 
recent one being held in March 2019.

Directors are expected to attend all meetings of the Board and the committees on which they sit, and to devote sufficient time to the 
Group’s affairs to enable them to fulfil their duties as Directors. In the event that Directors are unable to attend a meeting, their 
comments on papers to be considered at the meeting are discussed in advance with the Chair so that their contribution can be included 
in the wider Board discussion.

During the year to 31 March 2019 eight Board meetings occurred. Details of attendance at scheduled Board and committee meetings 
during the year is as follows:

Director

Ian Metcalfe
Dr Mark Payton
Martin Glanfield
Julian Viggars
Ray Chamberlain3
Dr Jonathan Pell
Caroline Plumb OBE4
Susan Searle

Board

Audit

Remuneration

Nominations

8/8
8/8
8/8
8/8
8/8
8/8
7/8
8/8

2/32
3/31
3/31
1/31
2/32
3/3
3/3
3/3

3/3
3/31
3/31
1/31
1/32
1/32
3/3
3/3

2/2
–
1/21
–
2/2
2/2
1/22
2/2

1  Attended by invitation.
2  The composition of the Committee changed during the year, as outlined below. 
3  Ray Chamberlain is entitled to appoint an alternate Director in his absence.
4  Caroline Plumb attended all meetings held since her appointment on 12 June 2018. 

Board committees
The Board delegates specific duties and responsibilities to certain committees and has established a Nominations Committee, an Audit 
Committee and a Remuneration Committee and, as described more fully below, except in respect of the Remuneration Committee, 
whose report is set out on pages 45 to 48 of this Annual Report. On 26 November 2018 the Board decided to reduce each committee’s 
composition to three Non-executive Directors per committee, rather than as had previously been the case, with all five Non-executive 
Directors sitting on all three committees. This decision was taken so as to bring more specialised focus to the work of each committee. 
The Company Secretary attends all Committee meetings by invitation. Subsequent to Susan Searle's resignation on 2 July 2019, Ian 
Metcalfe became Chair of the Nominations Committee and re-joined the Audit Committee. 

Nominations Committee
The Nominations Committee is responsible for identifying and nominating members of the Board and recommending the composition 
of each committee of the Board, including the Chair of each committee, together with evaluating the balance of skills, knowledge, 
experience and independence of the Board. The Committee also considers succession planning for Executive Directors, Non-executive 
Directors and other senior executives.

During the year the Committee comprised Susan Searle as Chair and all four other Non-executive Directors up until 26 November 2018, 
after which Susan Searle remained as Chair and the other Committee members were Ian Metcalfe and Dr Jonathan Pell. The 
Nominations Committee met twice during the year and may also meet at other times if so required. Both meetings were fully attended.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019GOVERNANCE42

CORPORATE GOVERNANCE REPORT continued

Audit Committee
The Audit Committee is responsible for monitoring the integrity of the Group’s financial statements, reviewing significant financial 
reporting issues, reviewing the effectiveness of the Group’s compliance, internal control and risk management systems and overseeing 
the relationship with the external statutory and CASS auditors (including advising on their appointment, agreeing the scope of the 
audits, reviewing audit fees and reviewing the audit findings). The Audit Committee also reviews the provision of any non-audit services 
by the external statutory auditor.

The Audit Committee will monitor the need for a dedicated internal audit function. During the year the Committee comprised Dr 
Jonathan Pell as Chair and all four other Non-executive Directors up until 26 November 2018, after which Dr Jonathan Pell remained as 
Chair and the other Committee members were Susan Searle and Caroline Plumb OBE. Executive Directors attend by invitation. The Audit 
Committee met three times during the year under review at appropriate times in the reporting and audit cycle. It may also meet at other 
times if so required. It has unrestricted access to the Group’s external auditor. All of the meetings were fully attended.

The QCA Corporate Governance Code
From the date of our Admission to trading on AIM in December 2014, we have made robust corporate governance part of our culture 
and business values. Mercia’s governance framework is not static and will continue to evolve over time.

Set out below is how Mercia complies with the 10 key principles set out in the QCA Code.

Governance principles

Compliant Explanation

Deliver 
growth

1.  Establish a strategy and 

business model which promote 
long-term value for 
shareholders

2.  Seek to understand and meet 

shareholder needs and 
expectations

3.  Take into account wider 
stakeholder and social 
responsibilities and their 
implications for long-term 
success

4.  Embed effective risk 

management, considering both 
opportunities and threats, 
throughout the organisation

Maintain a 
dynamic 
management 
framework

5.  Maintain the Board as a 

well-functioning, balanced team 
led by the Chair

ü

ü

ü

ü

ü

The Strategic Report section of this Annual Report 
clearly explains Mercia’s business model and strategy 
in detail, including how it expects to create long-term 
value for shareholders. 

A key strand of Mercia’s strategy is its investment 
policy, which is included in the AIM Rule 26 section of its 
website at www.mercia.co.uk.

Mercia’s Executive Directors participate in institutional 
and retail investor roadshows throughout the year and 
following the announcement of its annual and interim 
results. The Group’s Chair also meet with existing 
shareholders from time to time as do the Executive 
Directors. Sector specific Investor Relations updates 
are published periodically. Capital Market Days, to 
which all shareholders are invited, are held from time to 
time. The Group also uses its Annual General Meeting as 
an opportunity to communicate with its shareholders.

Mercia’s Annual Report identifies its key stakeholders 
within the Corporate, Employee and Social 
Responsibility section and how seriously the Group 
takes its social responsibilities.

The Group’s approach to risk management together 
with the principal risks and uncertainties applicable to 
Mercia, their possible consequences and mitigation are 
set out in the Principal Risks and Uncertainties section 
of this Annual Report. The Board reviews, evaluates and 
prioritises risks to ensure that appropriate measures 
are in place to effectively manage and mitigate those 
identified – both risk tolerance (focusing on Mercia-
specific internal, external and strategic risks) and risk 
appetite (specifically in terms of the Group’s investing 
policy).

The Board has a formal schedule of matters reserved 
for its approval and is supported by the Nominations, 
Audit and Remuneration Committees. All Directors are 
required to devote sufficient time to carry out their 
role. The Governance section of Mercia’s Annual Report 
details the composition of its Board and Committees. 
These are also included within the Investor Relations 
section of its website, under the ‘Organisational 
Structure’ page. 

Further reading

Pages 2 to 33  
of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

Page 40 of this 
Annual Report 
and the AIM Rule 
26 section of the 
Group’s website 

Pages 16 to 17  
of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

Pages 30 to 33 
of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

Pages 40 to 42 
of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

Governance principles

Compliant Explanation

6.  Ensure that between them the 
Directors have the necessary 
up-to-date experience, skills and 
capabilities

ü

7.  Evaluate Board performance 
based on clear and relevant 
objectives, seeking continuous 
improvement

8.  Promote a corporate culture 

that is based on ethical values 
and behaviours

9.  Maintain governance structures 
and processes that are fit for 
purpose and support good 
decision-making by the Board

Build trust

10.   Communicate how the 

Company is governed and is 
performing by maintaining a 
dialogue with shareholders and 
other relevant stakeholders

ü

ü

ü

ü

The Board is satisfied that, between the Directors, it has 
an effective and appropriate balance of experience, 
skills and capabilities. To ensure that the Directors 
maintain appropriate skills they are provided with 
training when identified as appropriate by the Chair. 
Mercia’s Annual Report includes a biography of each 
Board member. These are also included within the 
Investor Relations section of its website, under “Meet 
the Board”. These list the current and past roles of each 
Board member and also describe the relevant business 
experience that each Director brings to the Board, plus 
their academic and professional qualifications. This 
Annual Report describes and explains where external 
advisers have been engaged (e.g. by the Remuneration 
Committee in 2016). Internal advisory responsibilities, 
such as the role performed by the Company Secretary 
in advising and supporting the Board, are also 
described in this Annual Report.

The Board regularly considers and evaluates its own 
performance and that of its individual members.  
An externally-facilitated Board evaluation and 
effectiveness review was undertaken during 2016/17 
and its results were considered carefully by the Board. A 
second externally-facilitated Board effectiveness review 
took place in April 2019 and the recommendation arising 
from of this review are set out in this Annual Report.

The Board believes that the promotion of a corporate 
culture based on sound ethical values and behaviours 
is essential to creating a workplace environment that 
allows people to flourish and that this will contribute to 
enhancing shareholder value. Within this Annual Report, 
the Chair’s statement includes specific reference to 
people and culture. The Corporate, Employee and 
Social Responsibility section of the Strategic Report 
includes a section on business ethics and further details 
on how Mercia’s culture is consistent with the Group’s 
objectives, strategy, business model and approach to 
risk management. The Remuneration Report refers to 
the Executive Directors’ KPIs – those for 2018/19 and 
2019/20 include Mercia’s cultural values.

The Board is collectively responsible for the long-term 
success of Mercia. It has a schedule of matters 
reserved for its approval which covers the key areas of 
the management and governance of the Group. This 
Annual Report details the composition and terms of 
reference of its Board and Committees. These are also 
included within the Investor Relations section of its 
website.

Mercia’s Annual Report includes disclosure of Board 
Committees, their composition and where relevant, any 
work undertaken during the year. It includes a detailed 
Remuneration Report. Mercia’s website includes all 
historic Annual Reports, results announcements, results 
presentations and other governance-related material, 
including notices of all AGMs. These can be found in the 
Investor Relations section, under Regulatory News. This 
section of the website also includes the results of all 
AGMs. 

43

Further reading

Pages 34 to 35 
of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

Page 41 of this 
Annual Report 
and the AIM Rule 
26 section of the 
Group’s website

Pages 16 to 17 
and page 45 of 
this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

Pages 40 to 42 
of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website 

Pages 40 to 42 
and pages 45 to 
48 of this Annual 
Report and the 
AIM Rule 26 
section of the 
Group’s website

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019GOVERNANCE44

CORPORATE GOVERNANCE REPORT continued

Internal controls
The Board acknowledges its overall responsibility for the Group’s 
system of internal controls and the ongoing review of their 
effectiveness. These controls are designed to safeguard the 
Group’s assets and are considered appropriate for an AIM 
company of the size and complexity of Mercia Asset Management. 
However, systems of internal control can only identify and manage 
risks, not eliminate them. Consequently, such controls do not 
provide an absolute assurance against misstatement or loss.  
The main features of the Group’s internal controls system are  
as follows:

Investor relations
The Group is committed to developing and maintaining open 
channels of communication with its shareholders and the  
mercia.co.uk website provides up-to-date information on the 
Group. The Executive Directors are available to meet with 
shareholders and sector analysts at regular intervals throughout 
the year and the Non-executive Directors are also available for 
informal discussions if required. Shareholders will have an 
opportunity to raise questions with the Board at the Group’s 
Annual General Meeting, which this year will be held on 
24 September 2019.

Ian R Metcalfe
Non-executive Chair
5 July 2019

•  A control environment exists through the close daily 

management of the business by the Executive Directors.  
The Group has a defined organisation structure with delineated 
investment approval limits. Controls are implemented and 
monitored by senior staff with the necessary qualifications  
and experience. 

•  A list of matters specifically reserved for Board approval. 
•  Regular detailed management reporting with comparisons  

and explanations of any material variances against budget or 
forecasts. 

•  Financial and custody of asset controls operate to ensure that 
the assets of the Group are safeguarded and that appropriate 
accounting records are maintained. 

Share dealing, anti-bribery and whistleblowing
The Group has adopted a share dealing code in conformity with 
the requirements of Rule 21 of the AIM Rules. All employees, 
including new joiners, are required to agree to comply with the 
code. The Group has also adopted anti-bribery and whistleblowing 
policies, which are included in the Group’s internal policies, 
communicated to all employees. The Group operates an open and 
inclusive culture and employees are encouraged to speak up if 
they have any concerns. The aim of such policies is to ensure that 
no blurred lines exist and to encourage all employees, regardless 
of seniority, to bring matters which cause them concern to the 
attention of either the Executive or Non-executive Directors. The 
Group has also adopted the requirements of the Market Abuse 
Regulations, to the extent required by AIM companies.

45

REMUNERATION REPORT

Remuneration Committee
The Remuneration Committee is responsible for determining and 
agreeing with the Board the framework for the remuneration of 
the Chair, the Executive Directors and other designated senior 
executives and, within the terms of the agreed framework, 
determining the total individual remuneration packages of such 
persons including where appropriate salaries, bonuses, share 
options and other long-term incentives. The remuneration of 
Non-executive Directors is a matter for the Chair and the 
Executive Directors. No Director is involved in any decision as to 
his or her own remuneration.

For the year to 31 March 2019 the Remuneration Committee 
comprised Ian Metcalfe as Chair, Susan Searle, Ray Chamberlain,  
Dr Jonathan Pell and Caroline Plumb OBE (from the date of her 
appointment on 12 June 2018) until 26 November 2018. From that 
date the Committee comprised Ian Metcalfe as Chair, Susan Searle 
and Caroline Plumb OBE. The Remuneration Committee meets at 
least twice a year and otherwise as required. During the year the 
Committee met three times formally, with all meetings being fully 
attended, and on several other occasions on an ‘as required’ basis.

Remuneration policy
The Remuneration Committee believes that the success of the 
Group depends, in part, on the performance of the Executive 
Directors and senior management team and in being able to 
attract, retain and motivate people of high calibre and experience. 
The Committee also recognises the importance of ensuring that 
employees are incentivised and identify closely with the 
achievement of the Group’s strategic objectives, the leading one 
of which is to achieve incremental shareholder value over the 
medium term through successful syndicated investment in, and 
subsequent exit from, technology-based companies.

Base salaries – these should move gradually towards lower 
quartile market levels of the comparator group, reflecting the 
lower market capitalisation of the Group in its relatively early 
stage of development.

Annual bonuses – the review recommended that maximum 
bonuses of up to 100% of base salary should be capable of being 
earned for exceptional performance. The review also suggested 
that the Committee should consider deferring an element of future 
bonus awards into Mercia shares, to be retained for three years.

Long-term incentives – asset management groups (be they listed 
or un-listed) typically implement carried interest plans which 
allocate 20% carried interest to the senior executive and investment 
team. Mercia’s plan provides for 10% carried interest to be allocated 
because the Group also has a share option scheme, although the 
current operation of the two schemes still does not bring the senior 
team fully in line with market. The review therefore recommended 
that for at least the three years to 31 March 2019 annual share 
option awards be made to Executive Directors at the level of 1x 
base salary. Having taken recent soundings from both the Group’s 
Nominated Adviser and remuneration specialists the Committee 
has agreed in principle to continue with this policy for the next three 
years to 31 March 2022, although this will be reviewed annually.

Having carefully considered these and other recommendations, 
the Committee adopted them as the Group’s performance-
focused remuneration policy. Having agreed to a maximum bonus 
of 100% of base salary for exceptional performance for 2018/19, 
the Committee determined that any bonus award would be 
payable in cash up to 50% of base salary with the remainder in 
deferred shares. The agreed criteria for determining the ultimate 
2018/19 award were:

Accordingly, the Committee seeks to provide a fair, balanced, 
competitive and affordable remuneration package for its 
Executive Directors and staff, while ensuring that a significant 
proportion of the total remuneration of each Executive Director 
is linked to the performance of the Group, against a set of 
pre-agreed and largely financial objectives. The main elements of 
the remuneration package for Executive Directors are base salary, 
an annual performance-related bonus scheme and participation in 
the Group’s long-term share option scheme and carried interest 
plans. Other benefits include contributions to a defined 
contribution personal pension scheme, life assurance, private 
health insurance and permanent health insurance. Only base 
salaries are pensionable.

1.  Material portfolio fair value growth/realised gains – 30% 

weighting 

2.  Progress by six leading direct investments in terms of 

management and board strength, revenue targets met, 
commercial progress, operating within budget – 30% weighting 
3.  At least one cash realisation, revenue and net expenses targets 

– 10% weighting 

4.  Managed funds target of £12.0million of new SEIS/EIS capital 
raised and at least 80% of fund investment targets achieved 
– 10% weighting 

5.  Subjective measure of performance by each Executive Director 
reflecting their specific areas of responsibility and influence, 
including Mercia’s core values – 20% weighting 

Given the Group’s still relatively early stage in its development, 
there remains natural tension between ‘affordability’ and the need 
to ‘attract and retain talent’ in what remains a competitive sector. 
In 2016 the Committee engaged external remuneration 
consultants to review executive remuneration throughout the 
Group. The review focused on four elements of remuneration – 
base salary, annual bonuses, long-term incentives and benefit 
packages – in the context of current remuneration practices, the 
Group’s own objective of sustained long-term capital growth and 
benchmarking the existing remuneration packages against a 
defined comparator group.

The review outputs, which were endorsed by the Committee, 
included a recommendation that the Group adopts a policy of 
active remuneration review which is event rather than time driven, 
ie growing net asset value (“NAV”) above an agreed target. More 
specific agreed recommendations in respect of the Executive 
Directors are summarised below:

Having considered the performance of the Group and the 
Executive Directors against each of these criteria, the Committee 
awarded bonuses to Executive Directors between 45% and 46%  
of their base salary for 2018/19.

The Committee has also agreed to a maximum bonus of 100% of 
base salary for exceptional performance for 2019/20, with the 
bonus award again payable in cash up to 50% of base salary and 
the remainder in deferred shares. The agreed criteria for 
determining the ultimate 2019/20 award are: 

1.  Material growth in assets under management – 30% weighting 
2.  Qualitative and quantitative progress by the direct investment 

portfolio – 40% weighting 

3.  Operational efficiency – 10% weighting 
4.  Subjective measure of performance by each Executive Director 
reflecting their specific areas of responsibility and influence, 
including Mercia’s core values – 20% weighting 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019GOVERNANCE46

REMUNERATION REPORT continued

The Committee will continue to monitor the affordability and suitability of the Group’s remuneration policy and performance criteria 
and will maintain informal dialogue on this subject with both the Group’s Nominated Adviser and remuneration specialists.

Directors’ service contracts
The table below summarises the service contract and letter of appointment details for each Executive and Non-executive Director as at 
the date of this report:

Dr Mark Payton
Martin Glanfield
Julian Viggars
Ian Metcalfe
Ray Chamberlain
Dr Jonathan Pell
Caroline Plumb OBE

Effective date
of appointment

15 December 2014
1 October 2014
17 April 2018
15 December 2014
15 December 2014
22 December 2017
12 June 2018

Annual
salary
£’000

235
200
200
46
40
40
40

Notice
period

6 months
6 months
6 months
3 months
3 months
3 months
3 months

The Executive Directors have voluntarily agreed to no base salary increase for 2019/20, as part of the Group’s drive towards 
profitability in its day-to-day operations.

Equity-based incentive schemes
The Committee has implemented two long-term incentive schemes:

The Mercia Company Share Option Plan (“CSOP”)
The Remuneration Committee is responsible for issuing awards of options to purchase Ordinary shares under the Group’s share 
incentive plan, known as the Mercia CSOP, which was adopted by Mercia Asset Management on 8 December 2014. All Executive 
Directors and employees are eligible to participate. The Committee intends that appropriate awards be made over time, not exceeding 
the limits contained in the CSOP.

The Mercia CSOP comprises two parts. The first part satisfies the requirements of Schedule 4 to the Income Tax (Earnings and Pensions) 
Act 2003 (so that options granted under it are subject to capital gains tax treatment). The second part will be used to grant options 
which cannot be granted within the limit prescribed by the applicable tax legislation and which will not therefore benefit from 
favourable tax treatment. No options will be granted under the Mercia CSOP more than 10 years after its adoption. The number of 
Ordinary shares over which options may be granted on any date is limited so that the total number of Ordinary shares issued and 
issuable in respect of options granted in any 10-year period under the Mercia CSOP and any other employee share scheme is restricted 
to 10% of the issued Ordinary shares from time to time.

The first options granted under the Mercia CSOP (‘Initial Options’) have an exercise price equal to the IPO Placing price, being 50.00 
pence, which was agreed with HMRC as not less than the market value of an Ordinary share for the purpose of making the first grants. 
Initial Options were conditionally granted on 8 December 2014 and became unconditional on Admission. Awards are subject to a 
performance condition. The condition would have been satisfied if the total shareholder return (being the increase in the price of an 
Ordinary share from a 50.00 pence base value plus any dividend yield), from Admission to the third anniversary of Admission, was not 
less than 9.55 pence (being 6% compound per annum) ie a share price at the exercise date of at least 59.55 pence.

The performance condition was not satisfied on the third anniversary of Admission. However, prior to that date, having considered 
the matter (including discussions with the Group’s largest shareholders) and pursuant to the rules of the Mercia CSOP, the 
Remuneration Committee resolved to vary the vesting period in which the performance condition of the Options had to be satisfied. 
Accordingly, the Options will now vest on the fifth anniversary of Admission (being 17 December 2019) if the total shareholder return 
from Admission to the fifth anniversary of Admission is not less than 9.55 pence ie a share price at the exercise date of at least 59.55 
pence. The Remuneration Committee considers that this is the most appropriate way of continuing to align the interests of the 
Executive Directors with the shareholders of the Company, whilst continuing to provide a strong incentive, thereby facilitating the 
retention of high calibre individuals.

In accordance with the recommendations of the 2016 remuneration review, further options have been issued in subsequent years to 
new joiners. In the year to 31 March 2019 additional options were also granted to the Executive Directors. The total number of options in 
issue at the year end was 13,413,000 (2018: 11,702,000).

47

The options subsequently granted to the Executive Directors and new staff have the same performance and exercise criteria, save that 
for options granted from July 2016 onwards, the performance condition has been amended to a requirement that the total shareholder 
return from the date of grant to the third anniversary is not less than 6% (compound) per annum, using a volume-weighted average 
share price for the 90 days prior to the third anniversary of the date of grant.

The methodology for determining the market value of an Ordinary share for all grants of options under the Mercia CSOP has also been 
agreed with HMRC, such that the Group will use the closing mid-market price quoted by the London Stock Exchange on the trading day 
immediately preceding the date of grant.

The Mercia Carried Interest Plan (“CIP”)
Mercia Asset Management operates carried interest plans for the Executive Directors and certain other senior investment-focused staff 
(‘Plan Participants’). Each CIP will operate in respect of direct investments made by Mercia Asset Management during a 24-month 
period, save that the first CIP was for the period from the plan’s adoption on 1 August 2015 to 31 March 2017. The second plan period 
ran from 1 April 2017 until 31 March 2019. The third plan period runs from 1 April 2019 until 31 March 2021.

Once Mercia Asset Management has received an aggregate annualised 6% realised return during the relevant investment period, Plan 
Participants will receive, in aggregate, 10% of the net realised cash profits from the direct investments made over the relevant period, 
including taking account of any investment losses. Plan Participants’ carried interest is subject to good and bad leaver provisions.

Mercia Asset Management also implemented a Phantom Carried Interest Plan (“PCIP”), based on the above criteria, in respect of the 
direct investments which the Group acquired shortly before Admission in December 2014 and those new direct investments made in the 
post IPO period leading up to the implementation of the CIP on 1 August 2015.

Audited information
The following section contains the disclosures required by the AIM Rules and by UK company law.

Directors’ remuneration (audited)
The aggregate remuneration received by the Directors who served during the year is set out below:

Salaries payable

Pension contributions

Taxable benefits

Performance 
related bonus

Total

2019
£’000

2018
£’000

2019
£’000

2018
£’000

Executive Directors
Dr Mark Payton
Martin Glanfield
Julian Viggars1
Matthew Mead2
Non-executive Directors
Ian Metcalfe
Ray Chamberlain
Dr Jonathan Pell
Caroline Plumb OBE3
Susan Searle

2019
£’000

235
200
192
9

46
40
40
32
75

2018
£’000

212
189
–
219

46
40
10
–
65

26
22
21
–

–
–
–
–
–

23
21
–
–

–
–
–
–
–

2
4
2
–

–
–
–
–
–

8

2019
£’000

108
92
86
–

–
–
–
–
–

2018
£’000

88
78
–
83

–
–
–
–
–

2019
£’000

371
318
301
9

46
40
40
32
75

2018
£’000

326
292
–
305

46
40
10
–
65

3
4
–
3

–
–
–
–
–

869

781

69

44

10

286

249

1,232

1,084

Mercia pays reasonable expenses incurred by its Non-executive Directors and may settle any tax and National Insurance due on such 
payments where relevant.

Julian Viggars was appointed on 17 April 2018. 

1 
2  Matthew Mead resigned on 17 April 2018.
3  Caroline Plumb OBE was appointed on 12 June 2018. 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019GOVERNANCE48

REMUNERATION REPORT continued

Share options (audited)
The number of options over Mercia Asset Management’s Ordinary shares held by Directors as at 31 March 2019 is set out below:

Executive Directors
Dr Mark Payton

Martin Glanfield

Julian Viggars5

Number of options

As at
31 March 2019

As at
31 March 2018

Date of
grant

Exercise
price

Period of exercise

1,000,000
400,000
400,000
400,000

1,000,000
400,000
400,000
400,000

300,000
100,000
1,200,000

1,000,000
400,000
400,000

8 Dec 2014
27 Jul 2016
24 Jul 2017
– 28 Aug 2018

1,000,000
400,000
400,000

8 Dec 2014
27 Jul 2016
24 Jul 2017
– 28 Aug 2018

27 Jul 2016
n/a
n/a
24 Jul 2017
n/a 28 Aug 2018

50.00p
51.25p
36.00p
30.80p

50.00p
51.25p
36.00p
30.80p

51.25p
36.00p
30.80p

18 Dec 2019 to 7 Dec 20241
27 Jul 2019 to 26 Jul 20262
24 Jul 2020 to 23 Jul 20273
28 Aug 2021 to 27 Aug 20284

18 Dec 2019 to 7 Dec 20241
27 Jul 2019 to 26 Jul 20262
24 Jul 2020 to 23 Jul 20273
28 Aug 2021 to 27 Aug 20284

27 Jul 2019 to 26 Jul 20262
24 Jul 2020 to 23 Jul 20273
28 Aug 2021 to 27 Aug 20284

1  The options will be exercisable as to one-third from 18 December 2019, one-third from 18 December 2020 and the remaining one-third from 18 December 2021.
2  The options will be exercisable as to one-third from 27 July 2019, one-third from 27 July 2020 and the remaining one-third from 27 July 2021. 
3  The options will be exercisable as to one-third from 24 July 2020, one-third from 24 July 2021 and the remaining one-third from 24 July 2022. 
4  The options will be exercisable as to one-third from 28 August 2021, one-third from 28 August 2022 and the remaining one-third from 28 August 2023. 
5  Julian Viggars was appointed on 17 April 2018. 

Directors’ share interests (audited)
The interests of the Directors and their connected persons in the Ordinary shares of Mercia Asset Management are set out below:

Number of
Ordinary shares
as at 31 March
2019

Number of
Ordinary shares
as at 5 July
2019

Ian Metcalfe
Dr Mark Payton1
Martin Glanfield1
Julian Viggars1
Ray Chamberlain2
Dr Jonathan Pell
Caroline Plumb OBE
Susan Searle3

132,609
6,655,472
293,369
424,325

132,609
6,699,653
343,369
482,325
60,824,766 60,824,766
–
–
n/a

–
–
1,097,388

1 

In April 2019 Dr Mark Payton, Martin Glanfield and Julian Viggars each increased their shareholding in Mercia Asset Management PLC by purchasing 44,091 shares, 
50,000 shares and 58,000 shares respectively.

2  Ray Chamberlain is personally interested in 6,149,752 Ordinary shares. The remaining 54,675,014 Ordinary shares are held by the Forward Innovation Fund 

(34,072,336 Ordinary shares), Croftdawn Limited (3,994,786 Ordinary shares), Mercia Growth Nominees Limited (126,436 Ordinary shares) and Forward Nominees 
Limited (16,481,456 Ordinary shares as nominee for certain members of the Chamberlain family and close associates, including Ray Chamberlain). 

3  Susan Searle resigned on 2 July 2019.

Ian R Metcalfe
Chair of the Remuneration Committee
5 July 2019

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INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF MERCIA ASSET MANAGEMENT PLC

49

Report on the audit of the financial statements
Opinion
In our opinion:
• 

the financial statements of Mercia Asset Management PLC (the ‘parent Company’) and its subsidiaries (the ‘Group’) give a 
true and fair view of the state of the Group’s and of the parent Company’s affairs as at 31 March 2019 and of the Group’s 
profit for the year then ended;
the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 
(“IFRSs") as adopted by the European Union;
the parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice, including Financial Reporting Standard 101 ‘Reduced Disclosure Framework’; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

• 

• 

• 

We have audited the financial statements which comprise:
the consolidated statement of comprehensive income;
• 
the consolidated and parent Company balance sheets;
• 
the consolidated cash flow statement;
• 
the consolidated and parent Company statements of changes in equity; and
• 
the related notes 1 to 40.
• 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
IFRSs as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent 
Company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 ‘Reduced Disclosure 
Framework’ (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial statements 
section of our report. 

We are independent of the Group and the parent Company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the Financial Reporting Council’s (the “FRC’s”) Ethical Standard as applied to 
listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Summary of our audit approach

Key audit matters

The key audit matter that we identified in the current year was:
•  Valuation of investments

Materiality

The materiality that we used for the Group financial statements was £2.3million, which represents 2.4%  
of the Group’s net assets less cash and cash equivalents and short-term liquidity investments.

Scoping

100% of the Group revenue, profit after taxation and net assets was audited to full scope audit procedures.

Significant changes 
in our approach

No significant changes were made from our planned audit approach. 

Conclusions relating to going concern

We are required by ISAs (UK) to report in respect of the following matters where:
• 

the Directors’ use of the going concern basis of accounting in preparation of the financial 
statements is not appropriate; or 
the Directors have not disclosed in the financial statements any identified material 
uncertainties that may cast significant doubt about the Group’s or the parent Company’s 
ability to continue to adopt the going concern basis of accounting for a period of at least  
12 months from the date when the financial statements are authorised for issue.

• 

We have nothing to report in 
respect of these matters. 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
50

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF MERCIA ASSET MANAGEMENT PLC continued

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation  
of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

Valuation of investments

Key audit matter 
description

As disclosed by the Directors as a critical accounting judgement in note 2 on page 65 of the Annual 
Report, the judgement required to determine the appropriate valuation methodology of 
investments is significant.

The Group has investments with a net carrying value of £87.7million (2018: £66.1million). The majority 
of these investments have no quoted market price available. Based on the nature of the Group’s 
investments in early-stage companies, there are often no current or short-term future earnings or 
positive cash flows. Therefore, it can be difficult to evaluate probability of success or failure of 
commercial development or research activities that support the business models.

As a result, each non-listed investment is initially carried at cost, with adjustments subsequently 
made to reflect changes in fair value; typically with reference to the price at which third-party 
transactions in the equity of that portfolio company have taken place and the Directors’ fair review 
of the value of investment.

If there is no readily available value following the ‘price of recent investment’ methodology, the 
Group considers alternative methodologies requiring the Directors to make assumptions over the 
timing and nature of future revenues when calculating fair value for these investments.

There is a risk with the ongoing valuation of investments since this is a highly complex area for the 
business and requires judgement. The movement in the fair value of the investments has a direct 
impact on the results reported by the Group.

How the scope of
our audit responded 
to the key audit matter

We assessed the appropriateness of the Directors’ valuations of the investment portfolio by 
assessing the Directors’ key judgements and assumptions, as follows:
•  we reviewed the Directors’ processes for valuing investments, which includes a detailed review 

by the Executive Directors and the Board as a whole and evaluated whether the valuation 
methodologies applied are appropriate and where applicable, appropriate alternative valuation 
methodologies have been considered; 

•  we engaged our valuation experts to critically assess the approach adopted by the Directors and 
evaluated the valuation methodology applied in reference to the Group’s own valuation policies. 
We have also considered the effects of potential uncertainties from the UK's proposed future exit 
from the European Union; 

•  we have visited certain investee companies each year to obtain a better understanding of their 

business and local management expectations; 

•  we investigated any changes in the fair value of investments and corroborated any such fair 

value uplifts or write-downs to supporting rationale; and

•  we reviewed the Directors’ process for valuation of each investment against the Directors’ own 

formalised valuation process and investigated any exceptions.

Key observations

Based on these procedures, we found the judgements and assumptions used to be materially 
appropriate. 

We note that the valuation methodology applied by management includes a level of prudence in 
determining the fair value of investment; however, we concluded that the overall carrying value  
of investments in the financial statements is appropriate. 

 
 
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Our application of materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of 
our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Materiality

£2.3million (2018: £2.1million)

Parent Company financial statements

£1.3million (2018: £2.0million)

Basis for 
determining 
materiality

Materiality of £2.3million represents 2.4% of the Group’s  
net assets less cash and cash equivalents and short-term 
liquidity investments.

Materiality of £1.3million represents less than 2.4% 
of parent Company net assets less cash and cash 
equivalents and short-term liquidity investments.

When determining materiality, we also considered 
that this materiality was appropriate for the 
consolidation of this set of financial statements into 
the Group’s results.

Rationale for 
the benchmark 
applied

We determined net assets less cash and cash equivalents and short-term liquidity investments to be the most 
appropriate benchmark in determining materiality as this represents the most appropriate measure to assess 
the performance of the Group and the parent Company and which may directly influence decisions made by 
third-party investors. 

Net assets includes amounts of cash and short-term liquidity investments, which are significant in value. We then 
do not deem these balances to be direct indicators of the Group’s and parent Company’s performance and 
growth. As such, we have determined it appropriate to adjust net assets by removing cash and short-term 
liquidity investments and use the resulting value as a basis of our materiality determination.

We agreed with the Audit Committee that we would report to the Audit Committee all audit differences in excess of £115,000  
(2018: £42,000) for the Group, as well as differences below that threshold that, in our view, warranted reporting on qualitative 
grounds. We also report to the Audit Committee on disclosure matters that we identified when assessing the overall presentation 
of the financial statements.

An overview of the scope of our audit
Our Group audit scoping was determined by obtaining an understanding of the Group and its environment, including Group-wide 
controls, and assessing the risks of material misstatement at the Group level. Based on that assessment, our Group audit scope 
focused on all entities within the Group and covered all of the material balances in the consolidated statement of comprehensive 
income and consolidated balance sheet of the Group. 

The audit of the Group and components were executed at levels of materiality applicable to each individual entity, which were lower 
than Group materiality and ranged from £0.5million to £1.4million. These account for 100% of the Group’s revenue, profit after 
taxation and net assets. Each component of the audit was subject to full scope audit procedures and an independent audit report is 
issued for each component’s statutory financial statements. The Group has several components, all of which are in the United 
Kingdom. Teams from our offices in Manchester and Birmingham have performed audit work. Furthermore, we also audited the 
consolidation schedule prepared at the Group level for accuracy and completeness. 

Other information

The Directors are responsible for the other information. The other information comprises the 
information included in the Annual Report, other than the financial statements and our 
auditor’s report thereon.

We have nothing to report in 
respect of these matters.

Our opinion on the financial statements does not cover the other information and, except to 
the extent otherwise explicitly stated in our report, we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit or otherwise appears to 
be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether there is a material misstatement in the financial statements or  
a material misstatement of the other information. If, based on the work we have performed,  
we conclude that there is a material misstatement of this other information, we are required to 
report that fact.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
52

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF MERCIA ASSET MANAGEMENT PLC continued

Responsibilities of Directors
As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine 
is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent Company’s ability to 
continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the parent Company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these  
financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Report on other legal and regulatory requirements
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and
the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

• 

In the light of the knowledge and understanding of the Group and of the parent Company and their environment obtained in the 
course of the audit, we have not identified any material misstatements in the Strategic Report or the Directors’ Report.

Opinion on other matter prescribed by our engagement letter
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
provisions of the Companies Act 2006 that would have applied were the Company a quoted company.

Matters on which we are required to report by exception

Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the parent Company, or returns  
adequate for our audit have not been received from branches not visited by us; or
the parent Company financial statements are not in agreement with the accounting  
records and returns.

• 

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain 
disclosures of Directors’ remuneration have not been made.

We have nothing to report in 
respect of these matters.

We have nothing to report in 
respect of this matter.

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.

Andrew Halls FCA (Senior Statutory Auditor)
For and on behalf of Deloitte LLP
Statutory Auditor

Birmingham, United Kingdom
5 July 2019

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the year ended 31 March 2019

Revenue
Other administrative expenses

Net expenses
Realised gains on disposal of investments
Fair value movements in investments
Share-based payments charge
Amortisation of intangible assets

Operating profit before exceptional item
Exceptional item

Operating profit
Finance income

Profit before taxation
Taxation

Profit and total comprehensive income for the financial year

Basic and diluted earnings per Ordinary share (pence)

All results derive from continuing operations.

The notes on pages 57 to 74 are an integral part of these financial statements.

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Year ended
31 March
2019
£’000

Year ended
31 March
2018
£’000

10,675
(12,115)

10,197
(10,633)

(1,440)
–
3,916
(171)
(301)

2,004
–

2,004
562

2,566
54

2,620

0.86

(436)
871
2,823
(497)
(301)

2,460
(1,125)

1,335
274

1,609
54

1,663

0.55

Note

3

4
6
7

7

8

9

10

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
54

CONSOLIDATED BALANCE SHEET
As at 31 March 2019

Assets
Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Investments

Total non-current assets
Current assets
Trade and other receivables
Short-term liquidity investments
Cash and cash equivalents

Total current assets

Total assets

Current liabilities
Trade and other payables
Non-current liabilities
Deferred taxation

Total liabilities

Net assets

Equity
Issued share capital
Share premium
Other distributable reserve
Retained earnings
Share-based payments reserve

Total equity

As at
31 March
2019
£’000

As at
31 March
2018
£’000

Note

11
13
14
15

16
17
17

18

19

20
21
22

10,328
584
153
87,659

10,328
885
145
66,070

98,724

77,428

782
5,188
25,210

1,057
10,000
42,908

31,180

53,965

129,904

131,393

(3,730)

(7,760)

(109)

(163)

(3,839)

(7,923)

126,065

123,470

3
49,324
70,000
5,401
1,337

3
49,324
70,000
2,977
1,166

126,065

123,470

The notes on pages 57 to 74 are an integral part of these financial statements.

The consolidated financial statements of Mercia Asset Management PLC, registered number 09223445, on pages 53 to 74 were 
approved by the Board of Directors and authorised for issue on 5 July 2019. They were signed on its behalf by:

Dr Mark Payton 
Chief Executive Officer 

Martin Glanfield
Chief Financial Officer

 
 
 
CONSOLIDATED CASH FLOW STATEMENT
For the year ended 31 March 2019

Cash flows from operating activities:
Operating profit
Adjustments to reconcile operating profit to net cash flows used in operating activities:
Depreciation of property, plant and equipment
Realised gains on disposal of investments
Fair value movements in investments
Share-based payments charge
Amortisation of intangible assets
Exceptional item – deferred consideration
Working capital adjustments:
Decrease in trade and other receivables
Decrease in trade and other payables

Net cash used in operating activities

Cash flows from direct investment activities:
Purchase of direct investments
Investee company loan repayments
Proceeds from the sale of direct investments

Net cash used in direct investment activities

Cash flows from other investing activities:
Purchase of property, plant and equipment
Investee company loan redemption premiums and interest received
Decrease in short-term liquidity investments

Net cash generated from other investing activities

Net cash (used in)/generated from total investing activities

Cash flows from financing activities:
Redemption of subsidiary undertaking preference shares

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

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55

Year ended
31 March
2019
£’000

Year ended
31 March
2018
£’000

Note

14

4
6
13

16
18

15
15

14

17

2,004

1,335

84
–
(3,916)
171
301
–

306
(4,030)

(5,080)

81
(871)
(2,823)
497
301
1,125

19
(106)

(442)

(19,384)
1,711
–

(21,282)
150
10,468

(17,673)

(10,664)

(92)
531
4,812

(75)
260
25,000

5,251

25,185

(12,422)

14,521

(196)

(196)

–

–

(17,698)
42,908

14,079
28,829

17

25,210

42,908

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
56

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 March 2019

As at 1 April 2017
Profit and total comprehensive income for the year
Share-based payments charge
Deferred consideration
Settlement of deferred consideration 

As at 31 March 2018
Profit and total comprehensive income for the year
Share-based payments charge
Redemption of subsidiary undertaking preference 
shares

As at 31 March 2019

Issued
share
capital
£’000
(note 20)

3
–
–
–
–

3
–
–

–

3

Share
premium
£’000
(note 21)

48,243
–
–
–
1,081

49,324
–
–

Other
distributable
reserve
£’000
(note 22)

70,000
–
–
–
–

70,000
–
–

–

–

49,324

70,000

Retained
earnings
£’000

Share-based
payments 
reserve 
£’000

1,314
1,663
–
–
–

2,977
2,620
–

(196)

5,401

669
–
497
–
–

1,166
–
171

–

1,337

Other
reserve
£’000

1,125
–
–
1,125
(2,250)

–
–
–

–

–

Total
£’000

121,354
1,663
497
1,125
(1,169)

123,470
2,620
171

(196)

126,065

57

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nOtes tO tHe cOnsOliDateD Financial statements
For the year ended 31 march 2019

1. accounting policies
The principal accounting policies applied in the presentation of these consolidated financial statements are set out below. These 
policies have been consistently applied throughout the year unless otherwise stated.

General information
Mercia Asset Management PLC (formerly Mercia Technologies PLC) (‘the Group’, ‘Mercia’) is a public limited company, incorporated and 
domiciled in England, United Kingdom, and registered in England and Wales with registered number 09223445. The change of name 
better reflects the Group’s current trading activities and business model. Its Ordinary shares are admitted to trading on the AIM 
market of the London Stock Exchange. The registered office address is Mercia Asset Management PLC, Forward House, 17 High Street, 
Henley-in-Arden, B95 5AA. Mercia Asset Management PLC’s Ordinary shares were admitted to trading on AIM on 18 December 2014.

Details of the Group’s activities and strategy are given in the Strategic Report which begins on page 1.

Basis of preparation
The consolidated financial statements of Mercia Asset Management PLC have been prepared in accordance with European Union 
(“EU”) endorsed International Financial Reporting Standards (“IFRSs”), the IFRS Interpretations Committee (formerly the 
International Financial Reporting Interpretations Committee (“IFRIC”)) interpretations, and the Companies Act 2006 applicable to 
companies reporting under IFRS.

The preparation of financial statements in conformity with IFRSs as endorsed by the EU requires the use of certain critical 
accounting estimates. It also requires management to exercise its judgement in the process of applying the Group’s accounting 
policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant 
to the financial statements, are disclosed in note 2.

The financial statements have been prepared on an historical cost basis, as modified by the revaluation of certain financial assets 
and financial liabilities in accordance with IFRS 9 and explained further in the accounting policies below.

In addition, for financial reporting purposes, fair value measurements are categorised into Level 1, 2 or 3 based on the degree to 
which the inputs to the fair value measurements are observable. These are described more fully below:
•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 

measurement date 

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either 

directly or indirectly 

•  Level 3 inputs are unobservable inputs for the asset or liability

Going concern
Based on the overall strength of the Group’s balance sheet, including its significant liquidity position at the year end, together with 
its forecast future operating and investment activities, the Directors have a reasonable expectation that the Group has adequate 
financial resources to continue in operational existence for the foreseeable future. Accordingly, the Directors continue to adopt the 
going concern basis in preparing these consolidated financial statements.

Basis of consolidation
Subsidiaries
The consolidated financial statements incorporate the financial statements of Mercia Asset Management PLC and entities 
controlled by it (its subsidiaries). Other than Mercia Fund 1 General Partner Limited (which is 98% owned), and Mercia Investment 
Plan LP (which is 90% owned), all subsidiaries are 100% equity owned and have been included in the consolidated financial 
statements. Control is achieved when the Group:
•  has power over the subsidiary; 
• 
•  has the ability to use its power to affect its returns. 

is exposed, or has rights, to a variable return from its involvement with the subsidiary; and 

The Group reassesses whether or not it controls a subsidiary company if facts and circumstances indicate that there are changes to 
one or more of the three elements of control listed above.

When the Group has less than a majority of the voting rights of an investee company, it considers that it has power over the investee 
company when the voting rights are sufficient to give it the practical ability to direct the relevant activities of the investee company 
unilaterally. The Group considers all relevant facts and circumstances in assessing whether or not the Group’s voting rights in an 
investee company are sufficient to give it power, including:
• 
•  potential voting rights held by the Group, other vote holders or other parties; 
• 
•  any additional facts and circumstances that indicate that the Group has, or does not have, the current ability to direct the 

the size of the Group’s holding of voting rights relative to the size and dispersion of holdings of the other vote holders; 

rights arising from other contractual arrangements; and 

relevant activities at the time that decisions need to be made, including voting patterns at previous shareholders’ meetings. 

Subsidiaries and subsidiary undertakings are consolidated from the date of their acquisition, being the date on which the Group 
obtains control, and continue to be consolidated until the date that such control ceases.

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between the members of the 
Group are eliminated on consolidation.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
58

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

1. accounting policies continued
Business combinations
The Group accounts for business combinations using the acquisition method from the date that control is transferred to the Group. 
Both the identifiable net assets and the consideration transferred in the acquisition are measured at fair value and transaction 
costs are expensed as incurred. Goodwill arising on acquisitions is tested annually for impairment.

Direct investments
Investments that are held as part of the Group’s investment portfolio are carried in the balance sheet at fair value even though the 
Group may have significant influence over those companies. This treatment is permitted by IAS 28 ‘Investments in Associates’, 
which requires such investments to be excluded from its scope where those investments are designated upon initial recognition, as 
at fair value through profit or loss and accounted for in accordance with IFRS 9 ‘Financial Instruments’, with changes in fair value 
recognised in the relevant period.

New standards, interpretations and amendments not yet effective
New standards and changes in accounting policies
New standards impacting the Group that have been applied in the presentation of these consolidated financial statements are  
IFRS 9 ‘Financial Instruments’ and IFRS 15 ‘Revenue from Contracts with Customers’. 

IFRS 9 ‘Financial Instruments’
This standard replaces IAS 39 ‘Financial Instruments: Recognition and Measurement’ and introduces new guidance under three 
main components being classification and measurement, impairment and hedge accounting. IFRS 9 is based on the concept that 
financial assets should be classified and measured at fair value, with changes in fair value being recognised through profit or loss 
(“FVTPL”) or fair value through other comprehensive income (“FVTOCI”) only, without the recycling of fair value changes to profit or 
loss. Given that the majority of the Group’s financial assets, and specifically its direct investments, are already held at fair value 
through profit or loss, the adoption of IFRS 9 has not had any impact on the Group’s results. 

IFRS 9 also establishes a new approach for loans and receivables, including trade receivables, in that its ‘expected credit loss’ model 
focuses on the risk that a loan or trade receivable will default rather than whether a loss has been incurred. Under this model, an 
entity calculates the allowance for credit losses by considering on a discounted basis the cash shortfalls it would incur in various 
default scenarios for prescribed future periods and the probability of each scenario occurring. The Group has one type of financial 
asset that is subject to the new expected credit model, being trade and other receivables. Given that the change in methodology 
gives rise to a consistent result, compared with the approach previously applied by the Group, the adoption of IFRS 9 has not had 
any impact on the Group’s results. 

The third component of the new standard, hedge accounting, is not applicable to the Group because it has no derivatives, nor does 
it apply hedge accounting to any of its transactions.

In summary, the Group has concluded that the application of IFRS 9 results in no differences in the classification and measurement 
nor impairment of its financial instruments and as a result, there is no requirement to restate the comparative information provided 
in these consolidated financial statements, nor change its accounting policy. 

IFRS 15 ‘Revenue from Contracts with Customers’
This standard replaces revenue recognition guidelines including IAS 18 ‘Revenue’, IAS 11 ‘Construction Contracts’ and revenue 
related IFRICs and introduces a new revenue recognition model that recognises revenue either at a point in time or over time. The 
model provides a contract-based, five-step analysis of transactions to determine whether, how much and when revenue is 
recognised, based on the nature, amount, timing and uncertainty of revenue and cash flows arising from a company’s contracts 
with customers.

The standard implements a uniform method of recognising revenue based on the actual contract and performance obligation. 
Revenue will be recognised when an entity satisfies a performance obligation by transferring a promised good or service to its 
customer. As such, the amount of revenue recognised is the amount allocated to the satisfied performance obligation. A 
performance obligation may be satisfied at a point in time (typically the promise to transfer goods to a customer) or over time 
(typically the promise to provide services to a customer). 

The Group’s revenue represents amounts receivable for services provided in the normal course of business, net of VAT. All revenue 
from services is generated within the United Kingdom, from its investment and fund management activities. The Group’s revenue 
recognition policy is outlined in the Revenue Recognition section below.

In summary, the Group has assessed that the application of IFRS 15 results in no differences in the timing of revenue recognition and 
as a result, there is no requirement to restate the comparative information provided in these consolidated financial statements. The 
Group has, however, changed its revenue recognition policy to adopt the standard’s five-step framework, such that revenue in 
respect of services provided is recognised when a contractual performance obligation can be identified, a transaction price can be 
determined and allocated to that performance obligation and that performance obligation has been or is being satisfied.

59

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1. accounting policies continued
Standards issued not yet effective
IFRS 16, ‘Leases’ is effective for accounting periods beginning on or after 1 January 2019 (with earlier adoption permitted if IFRS 15 
‘Revenue from Contracts with Customers’, is also adopted). The standard will first be adopted by the Group in its financial 
statements for the year ending 31 March 2020.

Under IFRS 16, which replaces IAS 17 ‘Leases’, lessees will be required to apply a single model to recognise both a lease liability and 
asset for all leases, including those classified as operating leases under current accounting standards, unless the underlying asset 
has a low value or the lease term is 12 months or less. A review of IFRS 16 has been conducted to determine its impact on the Group. 
The new standard will impact three of its current land and buildings’ operating leases, as those with a term of more than 12 months 
will give rise to a right-of-use asset (the right to use the leased offices), which will be amortised on a straight-line basis and a lease 
liability (the obligation to make lease payments) which will be amortised using the effective interest method. Depreciation and 
interest will replace the operating lease payments currently recognised as a rent expense.

As at 31 March 2019, the Group has non-cancellable operating lease commitments of £1,344,000 (see note 24). In transitioning to 
IFRS 16 the Group expects to recognise right-of-use assets of approximately £740,000 on 1 April 2019 and lease liabilities of 
approximately £740,000. The Group expects that there will be no material impact on the net profit after tax for the year ending  
31 March 2020 as a result of adopting the new standard.

The Group intends to apply IFRS 16 initially on 1 April 2019, using the modified retrospective approach. The cumulative effect of 
adopting IFRS 16 will be recognised as an adjustment to the opening balance of retained earnings at 1 April 2019, with no 
restatement of comparative information required. 

There are no other IFRSs or IFRIC interpretations that are not yet effective that would be expected to have a material impact on  
the Group.

Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for services 
provided in the normal course of business, net of VAT. All revenue from services is generated within the United Kingdom. Revenue 
from services comprises:

Fund management fees
Fund management fees are generally earned as a fixed percentage of funds under management and were previously recognised as 
the related services were provided. Under IFRS 15, the performance obligation of providing those services is satisfied over a period 
of time, being the contractual period for which the services are provided. Accordingly, the Group continues to recognise annual fund 
management fee revenue over the contractual period for which the services are provided, as performance criterion are met.

Initial management fees
Initial management fees are generally earned as a fixed percentage of the amounts invested by the Group in recognition of the 
work involved in each investment round, are one-off payments made by the investee company and were previously recognised 
upon completion of the investment. Under IFRS 15, the performance obligation of providing those services is satisfied at a point in 
time, being upon completion of the investment. Accordingly, the Group continues to recognise initial management fee revenue upon 
completion of the investment.

Portfolio directors’ fees
Portfolio directors’ fees are earned either as a percentage of the amounts invested by the Group, or as a fixed amount. These are 
usually annual fees, typically charged quarterly in advance to the investee company. They are distinct and separable to annual fund 
management fees and initial management fees. Previously, amounts were initially recorded as deferred income, included under 
current liabilities and amortised in the consolidated statement of comprehensive income over the period to which the service 
related. Under IFRS 15, the performance obligation of providing the portfolio directors’ services is satisfied over a period of time, as 
specified in the investment agreement. Accordingly, the Group continues to record amounts invoiced as deferred income, included 
under current liabilities and then amortises them in the consolidated statement of comprehensive income over the contractual 
period for which the services are provided, as performance criterion are met.

Interest income
Interest income earned on cash deposits and short-term liquidity investments is recognised when it is probable that the economic 
benefits will flow to the Group and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by 
reference to the principal outstanding and at the interest rate applicable.

Exceptional items
The Group classifies items of income and expenditure as exceptional when, in the opinion of the Directors, the nature of the item or 
its size is likely to be material, so as to assist the reader of the financial statements to better understand the results of the 
operations of the Group. Such items are by their nature not expected to recur as part of the normal operation of the business and 
are shown separately on the face of the consolidated statement of comprehensive income.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
60

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

1. accounting policies continued
Leases
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership 
to the lessee. All other leases are classified as operating leases.

Rentals payable under operating leases are charged to profit or loss on a straight-line basis over the term of the relevant lease, 
except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased 
asset are consumed.

Retirement benefit costs
Payments to defined contribution personal pension plans are recognised as an expense when employees have rendered a service 
entitling them to the contributions. Differences between contributions payable in the period and contributions actually paid are 
shown as either accruals or prepayments in the consolidated balance sheet.

Taxation
The tax expense represents the sum of the tax currently payable and deferred tax. Current and deferred tax are recognised in profit 
or loss, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case the 
current and deferred tax are also recognised in other comprehensive income or directly in equity respectively. Where current or 
deferred tax arises from the initial accounting of a business combination, the tax effect is included in the accounting for the 
business combination.

The tax currently payable is based on the taxable profit for the year. Taxable profit differs from net profit as reported in the 
consolidated statement of comprehensive income because it excludes items of income or expense that are taxable or deductible in 
other periods and it further excludes items that are never taxable or deductible.

The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the balance 
sheet date.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used in the computation of taxable profit, using the balance sheet 
liability method. Deferred tax liabilities are generally recognised for all taxable temporary timing differences and deferred tax 
assets are recognised to the extent that it is probable that taxable profits will be available, against which deductible temporary 
differences can be utilised.

Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition of goodwill or from the 
initial recognition (other than in a business combination) of other assets and liabilities, in a transaction that affects neither the 
taxable profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries except where the 
Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in 
the foreseeable future.

Deferred tax assets arising from deductible temporary differences associated with such investments are only recognised to the 
extent that it is probable that there will be sufficient taxable profits against which to utilise the benefits of the temporary 
differences and they are expected to reverse in the foreseeable future.

The Group primarily seeks to generate capital gains from its holdings in direct investments over the longer term but has, since its 
IPO in December 2014, made annual net operating losses (excluding fair value movements) from its operations from a UK tax 
perspective. Capital gains arising from the disposal of direct investments would ordinarily be taxed upon realisation of such 
investments. However, since the Group’s activities are substantially trading in nature, the Directors continue to believe that it 
qualifies for the Substantial Shareholdings Exemption (“SSE”). This exemption provides that gains arising on the disposal of 
qualifying investments are not chargeable to UK corporation tax and, as such, the Group has continued not to recognise a provision 
for deferred taxation in respect of fair value gains in those investments that meet the qualifying criteria. Gains arising on the 
disposal of non-qualifying investments would ordinarily give rise to taxable profits for the Group, to the extent that these exceed 
the Group’s operating losses from time to time.

Intangible assets
Identifiable intangible assets are recognised when the Group controls the assets, it is probable that future economic benefits 
attributable to the assets will flow to the Group and the fair value of the assets can be measured reliably.

Intangible assets represent contractual arrangements in respect of third-party limited partners’ and other similar investors’ funds 
under management acquired through the acquisition of Enterprise Ventures Group Limited (“Enterprise Ventures”). At the date of 
acquisition the fair value of these contracts was calculated and subsequently the assets are held at amortised cost. The fair value of 
the intangible assets is being amortised on a straight-line basis over the expected average duration of the remaining fund 
management contracts of five years, so as to write off the fair value of the contracts less their estimated residual values.

61

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1. accounting policies continued
Goodwill
Goodwill arising on the acquisition of a subsidiary represents the excess of the fair value of the consideration given over the fair 
value of the identifiable net assets acquired. Goodwill is not amortised but is reviewed annually for impairment in accordance with 
IAS 36, ‘Impairment of Assets’.

Property, plant and equipment
Tangible assets are stated at cost less accumulated depreciation and any recognised impairment loss. Depreciation is recognised so 
as to write off the cost or valuation of assets less their residual values over their expected useful lives, using the straight-line 
method, on the following basis:

Furniture, fixtures and office equipment 
Leasehold improvements 

33%
over the remaining life of the lease

The estimated useful lives, residual values and depreciation method are reviewed at the end of each reporting period, with the 
effect of any changes in estimate accounted for on a prospective basis.

Financial instruments
Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument. Financial assets and financial liabilities are initially measured at fair value. Transaction 
costs that are directly attributable to the acquisition or issue of financial assets and financial liabilities (other than financial assets 
and financial liabilities at fair value through profit or loss) are added to or deducted from the fair value of the financial assets or 
financial liabilities, as appropriate, on initial recognition. Transaction costs directly attributable to the acquisition of financial assets 
or financial liabilities at fair value through profit or loss are recognised immediately in profit or loss.

Financial assets
All financial assets are recognised and derecognised on a trade date where the purchase or sale of a financial asset is under a 
contract whose terms require delivery of the financial asset within the timeframe established by the market concerned, and are 
initially measured at fair value, plus transaction costs, except for those financial assets classified as at fair value through profit or 
loss (“FVTPL"), which are initially measured at fair value.

Financial assets are classified into the following specified categories: FVTPL and ‘amortised cost’. The classification depends on the 
nature and purpose of the financial assets and is determined at the time of initial recognition.

Amortised cost
Financial assets that were part of the category of ‘loans and receivables’ under IAS 39 Financial Instruments: Recognition and 
measurement are now are measured at amortised cost using the effective interest method, less any expected losses and 
categorised as financial assets held at amortised cost.

The Group’s financial assets held at amortised cost comprise trade receivables, loans and other receivables that have fixed or 
determinable payments that are not quoted in an active market. They arise principally through the provision of services to 
customers (trade receivables).

Financial assets that meet the following conditions are measured subsequently at amortised cost: 
• 

the financial asset is held within a business model whose objective is to hold financial assets in order to collect contractual cash 
flows; and 
the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and 
interest on the principal amount outstanding. 

• 

Financial assets that meet the following conditions are measured subsequently at fair value through other comprehensive income 
(“FVTOCI"): 
• 

the financial asset is held within a business model whose objective is achieved by both collecting contractual cash flows and 
selling the financial assets; and 
the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and 
interest on the principal amount outstanding.

• 

By default, all other financial assets are measured subsequently at FVTPL.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
 
 
 
 
62

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

1. accounting policies continued
Valuation of financial assets held at fair value
The fair values of quoted investments are based on bid-prices at the balance sheet date.

The judgement required to determine the appropriate valuation methodology of unquoted equity investments means there is a risk 
of material adjustment to the carrying amounts of assets and liabilities. This is a critical accounting judgement and as a result, is set 
out in more detail in note 2 of these financial statements.

Derecognition of financial assets
The Group derecognises a financial asset when the contractual rights to receive the cash flows from the asset expire. On 
derecognition of a financial asset in its entirety, the difference between the asset’s fair value and the sum of the consideration 
received is recognised as a realised gain or loss on disposal of investment in profit or loss.

Financial liabilities and equity instruments
Financial liabilities 
Current financial liabilities are composed of trade payables and other short-term monetary liabilities, which are recognised at 
amortised cost. 

equity instruments 
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments issued by the Group are recognised as the proceeds received, net of direct issue costs. Repurchase of the 
Company’s own equity instruments is recognised and deducted directly in equity. No gain or loss is recognised in profit or loss on 
the purchase, sale, issue or cancellation of the Company’s own equity instruments. 

Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable 
that the Group will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the 
balance sheet date, taking into account the risks and uncertainties surrounding the obligation.

Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present 
value of those cash flows.

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a 
receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable 
can be measured reliably.

Cash, cash equivalents and short-term liquidity investments
Cash and cash equivalents include cash in hand, deposits held with banks and other short-term highly liquid investments with 
original maturities of less than three months. Short-term liquid investments with a maturity of over three months and less than 
12 months are included in a separate category, ‘short-term liquidity investments’.

Share-based payments
Equity-settled share-based payments to Executive Directors and certain employees of the Group, whereby recipients render 
services in exchange for shares or rights over shares, are measured at the fair value of the equity instruments at the grant date. 
Details regarding the determination of the fair value of equity-settled share-based transactions are set out in note 6.

The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the Group’s 
estimate of the equity instruments that will eventually vest. At each balance sheet date, the Group reviews its estimate.

The impact of any revision to the previous estimate is recognised in profit or loss, such that the cumulative expense reflects the 
revised estimate, with a corresponding adjustment to equity.

Segmental reporting
An operating segment is a component of an entity that engages in business activities from which it may earn revenues and incur 
expenses (including revenues and expenses relating to transactions with other components of the same entity), whose operating 
results are regularly reviewed by the entity’s Chief Operating Decision Maker to make decisions about resources to be allocated to 
the segment and assess its performance, and for which discrete financial information is available. Operating segments are 
aggregated into reporting segments where they share similar economic characteristics. Note 3 to these financial statements gives 
further details on the Group’s segmental reporting.

63

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2. critical accounting judgements and key sources of estimation uncertainty
In the application of the Group’s accounting policies described in note 1 above, the Directors are required to make judgements, 
estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. 
The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. 
Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in 
the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods 
if the revision affects both current and future periods.

The Directors have assessed that the Group has no critical accounting judgements and have identified one key source of estimation 
uncertainty, being fair value measurements and valuation processes, which has had the most significant effect on the carrying 
amounts of the assets and liabilities in these financial statements.

Fair value measurements and valuation processes
The judgements required to determine the appropriate valuation methodology of unquoted equity investments means there is risk 
of a material adjustment to the carrying amounts of assets and liabilities. These judgements include a decision whether or not to 
impair or uplift investment valuations.

The fair value of unlisted securities is established using the International Private Equity and Venture Capital Valuation Guidelines 
(“IPEVCVG”). The valuation methodology most commonly used by the Group is ‘price of recent investment’, which can be either the 
‘price of recent funding round’ or ‘cost’ in the case of a new direct investment.

Given the nature of the Group’s investments in early-stage companies, where there are often no current and no short-term future 
earnings or positive cash flows, it can be difficult to gauge the probability and financial impact of the success or failure of commercial 
development or research activities and to make reliable cash flow forecasts. Consequently, the most appropriate approach to 
determine fair value is a methodology that is based on observable market data, that being the price of a recent investment.

The Group considers that fair value estimates that are based entirely on observable market data will be of greater reliability than 
those based on assumptions and accordingly, where there has been any recent investment by third parties, the price of that 
investment will generally provide a basis for the valuation. Where the investment being valued was itself made recently, its cost will 
generally provide a good indication of fair value unless there is objective evidence that the investment has since been impaired, such 
as observable data suggesting a deterioration of the financial, technical or commercial performance of the underlying business.

If there is no readily ascertainable value from following the ‘price of recent investment’ methodology, the Group considers 
alternative methodologies, which are referred to in the IPEVCVG, being principally financial measures (‘enterprise values’), such as 
trading and profitability expectations, requiring the Directors to make assumptions over the timing and nature of future revenues 
when calculating fair value. Where a fair value cannot be estimated reliably, the investment is reported at the carrying value at the 
previous reporting date unless there is evidence that the investment has since become impaired.

All recorded values of investments are regularly reviewed for any indication of impairment and adjusted accordingly. The length  
of period for which it remains appropriate to use the price of recent investment depends on the specific circumstances of the 
investment and the stability of the external environment. At each reporting date the Group considers whether any changes or 
events subsequent to the period end would imply that a change in the fair value of the investment may be required. Where the 
Group considers that there is an indication that the fair value has changed, an estimation is made of the required amount of any 
adjustment from the last price of recent investment. Wherever possible, this adjustment is based on objective data from the 
investee company and the experience and judgement of the Group. However any adjustment is, by its very nature, subjective.

Where deterioration in value has occurred, the Group reduces the carrying value of the investment to reflect the estimated 
decrease. If there is evidence of value creation, the Group may consider increasing the carrying value of the investment. However, in 
the absence of additional financing rounds or profit generation, it can be difficult to determine the value that a purchaser may place 
on positive developments, given the potential outcome and the costs and risks to achieving that outcome.

New IPEVCVGs, effective for accounting periods beginning on or after 1 January 2019, were published on 21 December 2018 and 
may impact the Group’s fair value measurements included in its financial statements for the financial year ending 31 March 2020. 

The principal change in the new guidelines clarifies that using the price of a recent investment should not be the basis for 
determining the investment valuation and reinforces the premise that fair value must be estimated at each measurement date as 
required by the relevant accounting standards. Fair value may equal the price of a recent investment, however, this assessment will 
require careful consideration of the facts and circumstances.

The Directors have considered the impact of the United Kingdom’s forthcoming exit from the European Union (‘Brexit’) and how it 
may impact upon the valuation of the Group’s investments in portfolio companies. At the portfolio company level, the most 
commonly-cited potential impacts for Mercia’s investee companies arise from potential changes to regulations (particularly for life 
sciences companies), supply chain, financing, hiring and retaining talent, all of which are likely to be more prevalent in a ‘hard’ Brexit 
scenario. The Group continues to monitor the situation closely for both short-term and longer-term impacts at both the Group and 
portfolio company level. Mercia will continue to monitor the outcome of the negotiations between the United Kingdom and the 
European Union and factor any relevant impacts into the fair value assessment of its direct investments.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
64

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

3. segmental reporting
For the year ended 31 March 2019, the Group’s revenue and profit were derived from its principal activity within the United Kingdom.

IFRS 8 ‘Operating Segments’ defines operating segments as those activities of an entity about which separate financial information 
is available and which are evaluated by the Chief Operating Decision Maker to assess performance and determine the allocation of 
resources. The Chief Operating Decision Maker has been identified as the Board of Directors. The Directors are of the opinion that 
under IFRS 8 the Group has only one operating segment, being active specialist asset management, because the results of the 
Group are monitored on a Group-wide basis. The Board of Directors assesses the performance of the operating segment using 
financial information which is measured and presented in a consistent manner.

An analysis of the Group’s revenue is as follows:

Fund management fees
Initial management fees
Portfolio directors’ fees
Other revenue

4. Fair value movements in investments

net fair value movements in investments (note 15)

Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

7,282
1,134
2,139
120

7,187
1,074
1,847
89

10,675

10,197

Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

3,916

2,823

No other gains or losses have been recognised in respect of financial assets held at amortised cost. No gains or losses have been 
recognised on financial liabilities held at amortised cost.

5. employees and Directors
The average monthly number of persons (including Executive and Non-executive Directors) employed by the Group during the  
year was:

Asset management
Central functions

Year ended
31 march
2019
number

Year ended
31 March
2018
Number

61
24

85

44
24

68

Central functions comprise senior management (including Executive and Non-executive Directors), finance, compliance, legal, 
administration, people and talent and marketing.

The aggregate employee benefit expense (including Executive and Non-executive Directors) was:

Wages and salaries
Social security costs
Other pension costs (note 23)

Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

7,006
917
479

8,402

6,398
718
384

7,500

The Directors represent the key management personnel. Detailed disclosures in respect of Directors’ remuneration are included in 
the audited section of the Remuneration Report on page 47, which forms part of these financial statements.

65

6. share-based payments
The Group operates share option schemes for Executive Directors and all employees of the Group. Further details are set out on 
pages 46 to 48 of the Remuneration Report.

Total options existing over Ordinary shares as at 31 March 2019 are summarised below:

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scheme

Approved share option scheme

Unapproved share option scheme

Date of grant

Date of expiry

8 December 2014
31 July 2015
11 August 2015
27 July 2016
24 April 2017
24 July 2017

7 December 2024
30 July 2025
10 August 2025
26 July 2026
23 April 2027
23 July 2027
15 December 2017 14 December 2027
27 August 2028
7 December 2024
30 July 2025
10 August 2025
26 July 2026
23 April 2027
23 July 2027
15 December 2017 14 December 2027
27 August 2028

28 August 2018
8 December 2014
31 July 2015
11 August 2015
27 July 2016
24 April 2017
24 July 2017

28 August 2018

number of
share options

120,000
–
–
1,307,203
474,296
55,000
368,537
941,445
1,880,000
–
–
2,477,797
283,704
1,700,000
119,463
3,685,555

13,413,000

exercise price

50.00p
70.00p
69.00p
51.25p
40.05p
36.00p
37.25p
30.80p
50.00p
57.50p
57.50p
51.25p
40.05p
36.00p
37.25p
30.80p

Details of the share options outstanding as at 31 March 2019 and 31 March 2018 are as follows:

Year ended 31 march 2019

Year ended 31 March 2018

Share options outstanding as at 1 April
Granted during the year
Forfeited during the year
Exercised during the year
Expired during the year

number of
share
options

11,702,000
4,629,000
(2,168,000)
–
(750,000)

Weighted
average
exercise
price

43.70p
30.80p
51.22p
–
56.50p

Number of
share
options

8,715,000
3,517,000
(530,000)
–
–

share options outstanding as at 31 march

13,413,000

41.99p

11,702,000

Weighted
average
exercise
price

50.16p
34.09p
42.95p
–
–

43.70p

Fair value charge
The fair value charge for the share options in issue has been based on the Black-Scholes model with the following key assumptions:

Date of grant

8 December 2014
31 July 2015
31 July 2015
11 August 2015
11 August 2015
27 July 2016
24 April 2017
24 July 2017
15 December 2017
28 August 2018

exercise
price

50.00p
70.00p
57.50p
69.00p
57.50p
51.25p
40.05p
36.00p
37.25p
30.80p

share price
at date of
grant

50.00p
70.00p
70.00p
69.00p
69.00p
51.25p
40.05p
36.00p
37.25p
30.80p

Risk-free
rate

1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%

assumed
time
to exercise

10 years
10 years
10 years
10 years
10 years
10 years
10 years
10 years
10 years
10 years

assumed
volatility

Fair value
per option

30%
30%
30%
30%
30%
30%
30%
30%
30%
30%

19.84p
27.78p
32.24p
27.38p
31.45p
20.35p
15.89p
14.28p
14.78p
12.22p

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
66

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

6. share-based payments continued
No dividends are assumed. The risk-free rate is taken from the yield on zero coupon United Kingdom government bonds on a term 
consistent with the expected life. Assumed volatility is based on a review of comparators and analysis of movements in the Group’s 
share price since listing.

The Group did not enter into any share-based payment transactions with parties other than Executive Directors and employees 
during the year.

The total charge for the year recognised in the consolidated statement of comprehensive income for share options granted to 
Executive Directors and employees was £171,000 (2018: £497,000).

7. Operating profit
Operating profit is stated after charging:

Other administrative expenses:
Staff costs (note 5)
Marketing, professional adviser, travel and entertainment and other administration costs
Depreciation of property, plant and equipment (note 14)
Operating lease costs
Auditor’s remuneration:
– Fees payable to the Company’s auditor for the audit of the Company and consolidated accounts
– Fees payable to the Company’s auditor for other services:
  – The audit of the interim accounts of the Company
  – The audit of accounts of subsidiaries of the Company
  – CASS related assurance services
  – All other non-audit services

Total other administrative expenses
Share-based payments charge (note 6)
Amortisation of intangible assets (note 13)

total administrative expenses

8. Finance income

Interest income arising from:
Cash and cash equivalents
Short-term liquidity investments
Investee company loans (interest and redemption premiums)

total interest receivable

9. taxation

Corporation tax:
Current year
Deferred tax

Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

8,402
3,103
84
364

7,500
2,594
81
310

43

22
67
30
–

39

18
58
29
4

12,115
171
301

10,633
497
301

12,587

11,431

Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

147
74
341

562

70
161
43

274

Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

–
54

54

–
54

54

The UK standard rate of corporation tax is 19% (2018: 19%). There is no current tax charge in the year (2018: £nil). The deferred tax 
credit of £54,000 (2018: £54,000) represents the unwinding of the deferred tax liability recognised in respect of the intangible 
asset arising on the acquisition of Enterprise Ventures.

9. taxation continued
A reconciliation from the reported profit to the total tax credit is shown below:

Profit before taxation

Tax at the standard rate of corporation tax in the UK of 19% (2018: 19%)
Effects of:
Income not subject to tax
Expenses not deductible for tax purposes
Other timing differences not recognised
Unwinding of deferred tax liability

total tax credit

67

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Year ended
31 march
2019
£’000

Year ended
31 March
2018
£’000

2,566

1,609

488

306

(913)
(1,210)
1,635
54

54

(802)
(647)
1,143
54

54

Changes to the UK corporation tax rates were substantively enacted as part of Finance Bill 2015 (on 26 October 2015) and Finance 
Bill 2016 (on 7 September 2016). These include reductions to the main rate of corporation tax to 19% from 1 April 2017 and to 17% 
from 1 April 2020. Deferred taxes at the balance sheet date have been measured using these enacted rates and reflected in these 
consolidated financial statements.

As at 31 March 2019, a deferred tax liability of £109,000 (2018: £163,000) has been recognised in respect of the intangible asset 
arising on the acquisition of Enterprise Ventures. A deferred tax asset of £5,995,000 (2018: £4,163,000) for cumulative unrelieved 
management expenses and other tax losses has not been recognised due to uncertainty regarding its future recoverability.

10. earnings per share
Basic earnings per share is calculated by dividing the profit for the financial year by the weighted average number of Ordinary shares 
in issue during the year. Diluted earnings per share is calculated by dividing the profit for the financial year by the weighted average 
number of Ordinary shares outstanding and, when dilutive, adjusted for the effect of all potentially dilutive shares, including share 
options on an as-if-converted basis. The potential dilutive shares are included in diluted earnings per share calculations on a weighted 
average basis for the year. The profit and weighted average number of shares used in the calculations are set out below:

earnings per Ordinary share
Profit for the financial year (£’000)

Weighted average number of Ordinary shares (basic) (‘000)

Weighted average number of Ordinary shares (diluted) (‘000) 

earnings per Ordinary share basic and diluted (pence)

The calculation of the basic and diluted earnings per share is based on the following data:

Weighted average number of shares 
Basic
Dilutive impact of share options

Diluted

11. Goodwill

cost
As at 1 April 2017
Additions

As at 31 March 2018
Additions

as at 31 march 2019

Year ended
31 march
2019

Year ended
31 March
2018

2,620

1,663

303,310

300,617

305,018

300,617

0.86

0.55

Year ended
31 march
2019
‘000

Year ended
31 March
2018
‘000

303,310
1,708

300,617
–

305,018

300,617

£’000

10,328
–

10,328
–

10,328

Included in goodwill is £7,873,000 which arose on the acquisition of the entire issued share capital of Enterprise Ventures on 
9 March 2016. This represents the difference between the fair value of consideration transferred and the fair value of assets 
acquired and liabilities assumed. The balance of £2,455,000 arose on the acquisition of Mercia Fund Management Limited in 
December 2014.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
68

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

11. Goodwill continued
Goodwill is impairment tested annually on the basis of a fair value less costs to sell methodology in determining the recoverable 
amount of the cash generating unit (“CGU”) to which it is associated, being the only CGU. The fair value of the goodwill was 
established in recent market transactions at the point that it was created and the Directors have assessed the relative performance 
of the CGU compared to the assumptions at that time to determine its current fair value. Given the actual and forecasted (being 12 
months from the date of approval of these financial statements) increase in expectations for the results of the CGU since 
acquisition, and specifically its fund management revenue and cash inflows, the Directors have determined that the relevant fair 
value has increased and therefore there is no impairment. The key assumptions in this forecasted increase in results are the 
increase in fund management revenue and consequential increase in cash inflows. On the basis that any changes in key 
assumptions are unlikely and even if they did change, they would not cause the CGU's carrying amount to be lower than its 
recoverable amount, there is no requirement to disclose any sensitivity analysis. 

Given the basis of the fair value techniques described above, this fair value would fall into a Level 3 hierarchy if it were recognised as 
a financial instrument under IFRS 13.

12. subsidiaries
The Group consists of Mercia Asset Management PLC and its subsidiary undertakings. Note 32 to the Company’s financial 
statements lists details of the Company’s subsidiary undertakings.

13. intangible assets
Intangible assets represent contractual arrangements in respect of funds under management acquired through the acquisition of 
Enterprise Ventures, where it is probable that the future economic benefits that are attributable to those the assets will flow to the 
Group and the fair value of the assets can be measured reliably.

cost
As at 1 April 2017
Additions

As at 31 March 2018
Additions

as at 31 march 2019

accumulated amortisation
As at 1 April 2017
Charge for the year

As at 31 March 2018
Charge for the year

as at 31 march 2019

net book value
As at 31 March 2018

as at 31 march 2019

14. Property, plant and equipment

cost
As at 1 April 2017
Additions

As at 31 March 2018
Additions

as at 31 march 2019

accumulated depreciation
As at 1 April 2017
Charge for the year

As at 31 March 2018
Charge for the year

as at 31 march 2019

net book value
As at 31 March 2018

as at 31 march 2019

£’000

1,504
–

1,504
–

1,504

318
301

619
301

920

885

584

total
£’000

396
75

471
92

563

245
81

326
84

410

145

153

leasehold
improvements
£’000

Furniture
and fixtures
£’000

Office
equipment
£’000

40
–

40
2

42

5
5

10
5

15

30

27

62
6

68
9

77

35
13

48
12

60

20

17

294
69

363
81

444

205
63

268
67

335

95

109

69

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15. investments
The net change in the value of investments for the year is £21,589,000 (2018: £14,042,000).

The table below sets out the movement in the balance sheet value of investments from the start to the end of the year, showing 
investments made, investee company loans repaid and the direct investment fair value movements.

As at 1 April 2018
Investments made during the year
Investee company loan repayments
Unrealised gains on the revaluation of investments
Unrealised losses on the revaluation of investments

as at 31 march 2019

£’000

66,070
19,384
(1,711)
8,622
(4,706)

87,659

In accordance with the Group’s accounting policy in respect of direct investments, investments that are held as part of the Group’s 
direct investment portfolio are carried in the balance sheet at fair value even though the Group may have significant influence over 
those companies. This treatment is permitted by IAS 28, ‘Investments in Associates’. As at 31 March 2019 the Group had investments 
where it holds an economic interest of 20% or more as follows:

Warwick Acoustics Limited
nDreams Limited
LM Technologies Limited
Oxford Genetics Limited
The Native Antigen Company Limited
Intechnica Limited
Medherant Limited
Soccer Manager Limited
Impression Technologies Limited
Ton UK Limited t/a Intelligent Positioning
Nightingale-EOS Limited
VirtTrade Limited t/a Avid Games
Crowd Reactive Limited
sureCore Limited
Voxpopme Limited
Edge Case Games Limited

16. trade and other receivables

Current:
Trade and other receivables
Less: provision for impairment of trade receivables

Net trade receivables
Other receivables
Prepayments and accrued income

interest
held
%

net assets/
(liabilities)
£’000

62.5
45.5
41.4
33.3
32.7
32.0
31.9
31.6
31.4
28.8
28.5
28.4
26.2
24.4
21.3
21.2

2,154
557
502
6,357
1,463
2,476
3,493
(996)
4,165
1,117
1,040
(1,722)
594
(211)
811
1,759

Profit/
(loss)
£’000

(2,211)
(2,282)
(246)
(2,738)
346
(1,760)
(1,736)
(1,376)
(1,867)
(245)
24
(1,064)
32
(555)
(846)
(673)

Date of financial statements

30 September 2018
31 March 2018
31 December 2018
30 April 2018
30 September 2018
31 March 2018
31 March 2018
31 October 2017
31 December 2017
31 December 2018
31 July 2018
31 August 2018
31 December 2017
30 June 2018
31 December 2017
30 September 2018

as at
31 march
2019
£’000

As at
31 March
2018
£’000

569
(184)

385
4
393

782

572
(234)

338
318
401

1,057

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
70

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

16. trade and other receivables continued
The ageing of trade receivables at the year end was as follows:

Not past due
Past due 0-30 days
Past due 31-60 days
Past due 61-90 days
Past due more than 91 days

Movements in the provision for impairment of trade receivables is as follows:

as at 1 april 2018
Provisions made
Provisions released
amounts written off

as at 31 march 2019

Gross
£’000

impairment
£’000

165
27
62
6
309

569

(1)
(5)
(22)
(3)
(153)

(184)

£’000

234
72
(96)
(26)

184

The Group applies the IFRS 9 expected credit loss model. The expected credit losses on trade receivables are by reference to past 
default experience of the debtors and an analysis of the debtors’ current financial position, adjusted for factors that are specific to 
the debtors, general economic conditions of the industry in which the debtors operate and an assessment of both the current as 
well as the forecast conditions at the reporting date. 

The impairment provision at 31 March 2019 relates to trade receivables primarily from portfolio companies in the managed funds. 
The Directors believe that the credit quality of trade receivables which are within the Group’s typical payment terms is good.

The increase in the provision of £72,000 (2018: £138,000) has been recorded against revenue in the consolidated statement of 
comprehensive income. The maximum exposure to credit risk of the receivables at the balance sheet date is the fair value of each 
class of receivable shown above.

17. cash, cash equivalents and short-term liquidity investments

Cash at bank and in hand

total cash and cash equivalents

total short-term liquidity investments

18. trade and other payables

Trade payables
Tax and social security
Other payables
Accruals and deferred income

Other payables includes £629,000 (2018: £3,473,000) of cash held on behalf of third-party EIS investors.

as at
31 march
2019
£’000

As at
31 March
2018
£’000

25,210

42,908

25,210

42,908

5,188

10,000

as at
31 march
2019
£’000

206
225
794
2,505

3,730

As at
31 March
2018
£’000

241
1,377
3,714
2,428

7,760

19. Deferred taxation

Recognition of deferred tax liability

71

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as at
31 march
2019
£’000

As at
31 March
2018
£’000

109

163

As at 31 March 2019 a deferred tax liability of £109,000 (2018: £163,000) has been recognised in respect of the intangible asset 
arising on the acquisition of Enterprise Ventures.

20. issued share capital

allotted and fully paid
As at the beginning of the year
Issue of share capital during the year

as at the end of the year

as at 31 march 2019

As at 31 March 2018

number

£’000

Number

£’000

303,309,707
–

303,309,707

3
–

3

300,602,232
2,707,475

303,309,707

3
–

3

On 26 March 2018 2,707,475 new Ordinary shares of £0.00001 each were issued at a price of 39.9 pence in settlement of the 
deferred consideration payable in respect of the acquisition of Enterprise Ventures. These new shares were admitted to trading on 
AIM on 29 March 2018.

Each Ordinary share is entitled to one vote and has equal rights as to dividends. The Ordinary shares are not redeemable.

21. share premium

As at the beginning of the year
Premium arising on the issue of Ordinary shares

as at the end of the year

as at
31 march
2019
£’000

49,324
–

As at
31 March
2018
£’000

48,243
1,081

49,324

49,324

The premium on the issue of Ordinary shares in the prior year arises from the issue of 2,707,475 new Ordinary shares of £0.00001 
each issued at a price of 39.9 pence on 26 March 2018, in settlement of the deferred consideration for the acquisition of 
Enterprise Ventures.

22. Other distributable reserve
On 18 March 2015, the Group successfully applied to the Court for the partial cancellation of its share premium account. 
£70,000,000 was transferred from the share premium account to a distributable reserve, thereby allowing the Group flexibility to 
pay a dividend distribution to shareholders in the future.

23. Retirement benefit schemes
The Group contributes into the personal pension plans of all qualifying employees. The amount charged in the year to 31 March 2019 
was £479,000 (2018: £384,000). As at 31 March 2019, contributions amounting to £30,000 (2018: £20,000) had not yet been paid 
over to the plans and are recorded in other payables (note 18).

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
72

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

24. Operating lease commitments
At the year end, the Group had outstanding commitments for future minimum lease payments under non-cancellable operating 
leases, falling due as follows:

Within one year
In the second to fifth years inclusive
Over five years

as at 31 march 2019

As at 31 March 2018

land and
buildings
£’000

261
907
160

1,328

Other
£’000

22
20
–

42

Land and
buildings
£’000

314
800
319

1,433

Other
£’000

14
14
–

28

Operating lease payments represent rentals payable by the Group for office premises and office equipment. The lease term in 
respect of the head office premises is 10 years with approximately six years now remaining. The typical lease term for office 
equipment is three years.

25. Financial risk management
In its normal course of business, the Group uses certain financial instruments including cash, trade and other receivables and equity 
investments. The Group is exposed to a number of risks through the performance of its normal operations. These are discussed in 
more detail in the Strategic Report on pages 30 to 33 of this Annual Report.

Categories of financial instruments
The Group recognises financial instruments in its financial statements when it enters into a binding agreement to receive cash or 
other economic benefits and derecognises them once all parties to the agreements have discharged all of their obligations. The 
description of each category of financial asset and financial liability and the related accounting policies are shown below. Prior to 
the adoption of IFRS 9 and in accordance with IAS 39, the financial assets and liabilities were classified as FVTPL or as loans and 
receivables. The carrying amounts have not changed on adoption of IFRS 9. The carrying amounts of financial assets and financial 
liabilities in each category are as follows: 

as at 31 march 2019
Financial assets
long-term financial assets

Trade and other receivables
Cash and cash equivalents
Short-term liquidity investments

short-term financial assets

total financial assets

Financial liabilities 
Trade and other payables

total financial liabilities 

as at 31 march 2018
Financial assets
long-term financial assets

Trade and other receivables
Cash and cash equivalents
Short-term liquidity investments

short-term financial assets

total financial assets

Financial liabilities 
Trade and other payables

total financial liabilities 

 FVtPl 
£’000

amortised 
cost 
£’000

total 
£’000

87,659

–

87,659

–
–
–

–

389
25,210
5,188

389
25,210
5,188

30,787

30,787

87,659

30,787

118,446

–

–

(1,000)

(1,000)

(1,000)

(1,000)

 FVtPl 
£’000

amortised 
cost 
£’000

total 
£’000

66,070

–

66,070

–
–
–

–

656
42,908
10,000

656
42,908
10,000

53,564

53,564

66,070

53,564

119,634

–

–

(3,955)

(3,955)

(3,955)

(3,955)

73

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25. Financial risk management continued
Financial risk management objectives
The Group’s main objective in using financial instruments is to create, fund and develop technology businesses through the raising 
and investing of capital for this purpose. The Group’s policies in calculating the nature, amount and timing of investments are 
determined by forecast future investment activity. Financial risks are usually grouped by risk type, being: market, liquidity and 
credit risk. These risks are identified more fully below.

Market risk
Price risk
The Group is exposed to price risk in respect of equity rights and equity investments held by the Group and classified on the balance 
sheet at fair value through profit or loss. The Group seeks to manage this risk by routinely monitoring the performance of these 
investments, employing stringent investment appraisal processes. Regular reports are made to the Board on the status and 
valuation of investments.

Interest rate risk
The Group holds no interest-bearing borrowing and, as such, has fully mitigated such a risk.

Liquidity risk
Cash and cash equivalents include cash in hand and deposits held with UK banks with original maturities of less than three months.

Short-term liquidity investments comprise deposits with a maturity of over three months but less than 12 months, also with 
UK banks.

Ultimate responsibility for liquidity risk management rests with the Directors, who have established an appropriate liquidity risk 
management framework for the management of the Group’s short, medium and long-term funding and liquidity management 
requirements. The Group manages liquidity risk by maintaining adequate cash reserves, by continuously monitoring forecast and 
actual cash flows, and by matching the maturity profiles of financial assets and liabilities.

Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. The 
Group is exposed to this risk for various financial instruments; for example, by granting receivables to customers and from placing 
cash and deposits with banks. The Group’s trade receivables are amounts due from the investment funds under management, from 
those investee companies held by its managed funds and from its directly invested portfolio companies. The Group’s maximum 
exposure to credit risk is limited to the carrying amount of trade receivables net of provisions, cash and cash equivalents and 
short-term liquidity investments as at 31 March, as summarised below:

net trade receivables
cash at bank and in hand
short-term liquidity investments

as at  
31 march 
2019
£’000

385
25,210
5,188

As at  
31 March 
2018
£’000

338
42,908
10,000

30,783

53,246

The Directors consider that all the above financial assets are of good credit quality. In respect of trade and other receivables, the 
Group is not exposed to significant risk as the principal customers are the investment funds managed by the Group, and in these the 
Group has control of the banking as part of its management responsibilities.

The credit risk of cash and cash equivalents and short-term liquidity investments held on deposit is limited by the use of reputable 
UK banks with high quality external credit ratings and as such is considered negligible. All cash, cash equivalents and short-term 
liquidity investments are held with banks with an A rating as at year ended 31 March 2019.

Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as going concerns while maximising the 
return to shareholders through the optimisation of any debt and equity balance.

The capital structure of the Group consists solely of equity (comprising issued capital, reserves and retained earnings). The Group 
had no debt instruments during the year.

Fair value measurements
The fair values of the Group’s financial assets and liabilities are considered a reasonable approximation to the carrying values 
shown in the balance sheet. Subsequent to their initial recognition at fair value, measurements of movements in fair values of 
financial instruments are grouped into Levels 1 to 3, based on the degree to which the fair value is observable. The fair value 
hierarchy used is outlined in more detail in note 2 to these financial statements.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
74

nOtes tO tHe cOnsOliDateD Financial statements continued
For the year ended 31 march 2019

25. Financial risk management continued
The following table gives information about how the fair values of these financial assets and financial liabilities are determined and 
presents the Group’s assets that are measured at fair value as at 31 March 2019. The table in note 16 of these consolidated financial 
statements sets out the movement in the balance sheet value of investments from the start to the end of the year.

assets:
Financial assets at fair value through profit or loss (“FVtPl”)

level 1
£’000

level 2
£’000

level 3
£’000

total
£’000

1,133

–

86,526

87,659

The Directors consider that the carrying amounts of financial assets and financial liabilities recorded at amortised cost in the 
financial statements approximate to their fair values.

Financial instruments in Level 1
As at 31 March 2019, the Group had one direct investment listed on AIM (Concepta); this has been classified as Level 1 and valued at 
its bid price as at 31 March 2019.

Financial instruments in Level 3
If one or more of the significant inputs required to fair value an instrument is not based on observable market data, the instrument 
is included in Level 3. Apart from the one investment classified as Level 1, all other investments held in the Group’s direct investment 
portfolio have been classified as Level 3 in the fair value hierarchy and the individual valuations for each of the companies have 
been arrived at using appropriate valuation techniques.

A detailed explanation of the valuation techniques used for Level 3 financial instruments is given in note 2 to these 
financial statements.

The table below summarises the fair value measurements:

Valuation technique

Listed investments
Price of recent funding round
Cost
Enterprise value
Price of recent funding round or cost adjusted for impairment

Fair value
as at
31 march
2019
£’000

1,133
57,230
8,822
14,237
6,237

87,659

Level

1
3
3
3
3

The price of recent funding round or cost of investment provide observable inputs into the valuation of an individual investment. 
However, subsequent to the funding round or initial investment, the Directors are required to reassess the carrying value of 
investments at each year end, including assessment of any impairment indicators, which result in unobservable inputs into the 
valuation methodology. Three direct investments are valued at an enterprise value, based on a multiple of revenues, given their 
stage of development and profitability.

Note 2 to these financial statements provides further information on the Group’s valuation methodology.

26. Related party transactions
Transactions with Directors
The Group considers all members of the Board to be key management and their remuneration is disclosed in the Remuneration 
Report on page 47. Directors’ shareholdings in the Group are disclosed on page 48 of the Remuneration Report.

The Group leases its head office premises from Forward Midland LLP, of which Ray Chamberlain, a Non-executive Director of Mercia 
Asset Management PLC, is a member. During the year ended 31 March 2019, and under the terms of a lease agreement which 
commenced on 18 December 2014 and terminates on 17 December 2024, rent and service charges amounting to £235,000 plus VAT 
(2018: £186,000 plus VAT) were invoiced to and paid in full by the Group. The rent charged was determined by an independent 
market rent valuation of the property, undertaken in October 2014. The change compared with the prior year resulted from an 
increase in the amount of space being occupied by the Group. Rent and service charges are invoiced quarterly in advance. As at 31 
March 2019, prepaid rent and service charges amounted to £52,000 plus VAT (2018: £43,000 plus VAT).

During the year preference shares held by the former owners of Mercia Fund Management Limited, including Ray Chamberlain and 
Dr Mark Payton, were redeemed at par.

27. Ultimate controlling party
The Group has no single ultimate controlling party.

COMPANY BALANCE SHEET
As at 31 March 2019

Assets
Non-current assets
Property, plant and equipment
Investments in subsidiary undertakings
Trade and other receivables 

Total non-current assets
Current assets
Trade and other receivables 
Short-term liquidity investments
Cash at bank and in hand

Total current assets

Total assets

Current liabilities 
Trade and other payables

Total liabilities 

Net assets

Equity
Issued share capital
Share premium
Other distributable reserve
Retained earnings 
Share-based payments reserve

Total equity

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75

Note

31
32
33

33

34

35
35
36

As at
31 March
2019
£’000

As at
31 March
2018
£’000

139
23,533
74,500

134
23,533
61,500

98,172

85,167

299
5,188
13,815

224
20,112
10,709

19,302

31,045

117,474

116,212

(374)

(374)

(542)

(542)

117,100

115,670

3
49,324
70,000
(3,564)
1,337

3
49,324
70,000
(4,823)
1,166

117,100

115,670

The Company’s profit for the year was £1,259,000 (2018: £733,000 loss).

The notes on pages 77 to 81 are an integral part of these financial statements.

The Company financial statements of Mercia Asset Management PLC, registered number 09223445, on pages 75 to 81 were 
approved by the Board of Directors and authorised for issue on 5 July 2019. They were signed on its behalf by:

Dr Mark Payton 
Chief Executive Officer 

Martin Glanfield
Chief Financial Officer

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
 
 
 
 
 
76

COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 March 2019

As at 1 April 2017
Total comprehensive loss for the year
Share-based payments charge
Deferred consideration payable
Settlement of deferred consideration

As at 31 March 2018
Total comprehensive income for the year
Share-based payments charge

As at 31 March 2019

Issued
share
capital
£’000
(note 35)

3
–
–
–
–

3
–
–

3

Share
premium
£’000
(note 35)

48,243
–
–
–
1,081

49,324
–
–

Other
distributable
reserve
£’000
(note 36)

70,000
–
–
–
–

70,000
–
–

Retained 
earnings
£’000

(4,090)
(733)
–
–
–

(4,823)
1,259
–

49,324

70,000

(3,564)

Share-based
payments
reserve
£’000

669
–
497
–
–

1,166
–
171

1,337

Other
reserve
£’000

1,125
–
–
390
(1,515)

–
–
–

–

Total
£’000

115,950
(733)
497
390
(434)

115,670
1,259
171

117,100

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NOTES TO THE COMPANY FINANCIAL STATEMENTS
For the year ended 31 March 2019

28. Accounting policies
Basis of preparation
The financial statements of Mercia Asset Management PLC (formerly Mercia Technologies PLC) (‘the Company’) have been prepared 
in accordance with Financial Reporting Standard 101, ‘Reduced Disclosure Framework’ (“FRS 101”) and the Companies Act 2006 (‘the 
Act’). FRS 101 sets out a reduced disclosure framework for a ‘qualifying entity’ as defined in the standard, which addresses the 
financial reporting requirements and disclosure exemptions in the individual financial statements of qualifying entities that 
otherwise apply the recognition, measurement and disclosure requirements of EU-adopted IFRS.

FRS 101 sets out amendments to EU-adopted IFRS that are necessary to achieve compliance with the Act and related Regulations.

The financial statements have been prepared on the going concern basis and under the historical cost convention. A summary of 
the most important Company accounting policies, which have been consistently applied except where noted, is set out below.

Investments in subsidiary undertakings
Investments in subsidiary undertakings are stated at cost less provision for any impairment losses.

Property, plant and equipment
Tangible assets are stated at cost less accumulated depreciation and any recognised impairment loss. Depreciation is recognised so 
as to write off the cost or valuation of assets less their residual values over their expected useful lives, using the straight-line 
method, on the following basis:

Furniture, fixtures and office equipment 
Leasehold improvements 

33%
over the remaining life of the lease

The estimated useful lives, residual values and depreciation method are reviewed at the end of each reporting period, with the 
effect of any changes in estimate accounted for on a prospective basis.

Share-based payments
Equity-settled share-based payments to Executive Directors and certain employees of the Company, whereby recipients render 
services in exchange for shares or rights over shares, are measured at the fair value of the equity instruments at the grant date. The 
fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the Company’s 
estimate of equity instruments that will eventually vest. At each balance sheet date, the Company reviews its estimate. The impact 
of any revision of original estimates is recognised in profit or loss, such that the cumulative expense reflects the revised estimate, 
with a corresponding adjustment to equity.

Cash, cash equivalents and short-term liquidity investments
Cash and cash equivalents include cash in hand, deposits held with banks and other short-term highly liquid investments with 
original maturities of less than three months. Short-term liquid investments with a maturity of over three months but less than 
12 months are included in a separate category, ‘short-term liquidity investments’.

Taxation
The tax expense represents the sum of the tax currently payable and deferred tax. Current and deferred tax are recognised in profit 
or loss, except when they relate to items that are recognised in other comprehensive income or directly in reserves, in which case 
the current and deferred tax are also recognised in other comprehensive income or directly in reserves respectively. Where current 
or deferred tax arises from the initial accounting of a business combination, the tax effect is included in the accounting for the 
business combination.

The tax currently payable is based on the taxable profit for the year. Taxable profit differs from net profit as reported in the profit 
and loss because it excludes items of income or expense that are taxable or deductible in other periods and it further excludes 
items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax rates that have been 
enacted or substantively enacted by the balance sheet date.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used in the computation of taxable profit and is accounted for using 
the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary timing differences and 
deferred tax assets are recognised to the extent that it is probable that taxable profits will be available, against which deductible 
temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from the 
initial recognition of goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities in a 
transaction that affects neither the taxable profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries except where the 
Company is able to control the reversal of the temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future. Deferred tax assets arising from deductible temporary differences associated with such 
investments and interests are only recognised to the extent that it is probable that there will be sufficient taxable profits against 
which to utilise the benefits of the temporary differences and they are expected to reverse in the foreseeable future.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
 
 
 
 
78

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued
For the year ended 31 March 2019

29. Summary of disclosure exemptions adopted
The following exemptions from the requirements of IFRS have been applied in the preparation of these financial statements, in 
accordance with FRS 101:
•  paragraphs 45(b) and 46 to 52 of IFRS 2, ‘Share-based payments’ (details of the number and weighted-average exercise prices of 

share options, and how the fair value of goods or services received was determined); 
IFRS 7, ‘Financial Instruments: Disclosures’; 
IAS 7, ‘Statement of Cash Flows’; 

• 
• 
•  paragraphs 28 to 30 of IAS 8, ‘Accounting Policies, Changes in Accounting Estimates and Errors’ specifically in respect of the 

• 

• 

disclosure of new standards in issue but not yet effective; 
the requirement in IAS 24, ‘Related Party Disclosures’ to disclose related party transactions entered into between two or more 
members of a group; and 
the following paragraphs of IAS 1, ‘Presentation of Financial Statements’: 
– 10(d) (statement of cash flows), 
– 16 (statement of compliance with all IFRS),
– 111 (cash flow statement information), and 
– 134-136 (capital management disclosures). 

30. Results for the Company
The Directors have taken advantage of the exemption available under Section 408 of the Companies Act 2006 and have not 
presented a statement of comprehensive income or a cash flow statement for the Company.

The auditor’s remuneration for audit and other services is disclosed in note 7 to the consolidated financial statements.

31. Property, plant and equipment

Cost
As at 1 April 2018
Additions

As at 31 March 2019

Accumulated depreciation
As at 1 April 2018
Charge for the year

As at 31 March 2019

Net book value as at 31 March 2018

Net book value as at 31 March 2019

Leasehold
improvements
£’000

Furniture
and fixtures
£’000

Office
equipment
£’000

40
2

42

10
5

15

30

27

38
–

38

26
9

35

12

3

194
80

274

102
63

165

92

109

Total
£’000

272
82

354

138
77

215

134

139

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£’000

23,533
–

23,533

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32. Investments in subsidiary undertakings

Carrying amount
As at 1 April 2018
Additions

As at 31 March 2019

The Directors believe that the carrying values of the subsidiary undertakings are supported by their underlying net assets.

Details of the Company’s subsidiary undertakings as at 31 March 2019 are as follows:

Name

Mercia Investments Limited
Mercia Fund Management Limited1
Enterprise Ventures Group Limited
Enterprise Ventures Limited
EV Business Loans Limited
Mercia Fund 1 General Partner Limited
Mercia (General Partner) Limited
Mercia Investment Plan LP2
WM AHSN SME General Partner Limited
Mercia Fund Management (Nominees) Limited
Mercia Growth Nominees Limited
Mercia Growth Nominees 2 Limited
Mercia Growth Nominees 3 Limited
Mercia Growth Nominees 4 Limited
Mercia Growth Nominees 5 Limited
Mercia Growth Nominees 6 Limited
Mercia Growth Nominees 7 Limited
Mercia Growth Nominees 8 Limited
Mercia Digital Nominees Limited
UGF Nominees Limited
Mercia Investment Management Limited
Mercia Technologies Limited3

Place of 
incorporation 
and operation

Proportion of 
Ordinary 
shares owned

Nature of business

England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England

Investment company
100%
100%
Fund management company
100% Intermediate holding company
Fund management company
100%
Fund management company
100%
General partner
98%
General partner
100%
Limited partnership
–
General partner
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%
Dormant
100%

1.  The Company owns 100% of Mercia Fund Management Limited’s Ordinary shares and thus has a 100% controlling interest in the subsidiary undertaking. 
2.  The Company owns 90% of the capital invested in Mercia Investment Plan LP. 
3  On 4 July 2019 the name of the subsidiary undertaking was changed to Mercia Technologies Limited, at the same time as the Company’s name was changed 

to Mercia Asset Management PLC.

The companies listed above have their registered offices at Forward House, 17 High Street, Henley-in-Arden, Warwickshire B95 5AA 
with the following exceptions:

Enterprise Ventures Group Limited and its subsidiaries are registered at Unit F26, Preston Technology Management Centre, Marsh 
Lane, Preston, Lancashire PR1 8UQ

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
80

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued
For the year ended 31 March 2019

33. Debtors

Amounts falling due within one year:
Other debtors
Prepayments and accrued income

Amounts falling due after more than one year:
Amounts due from subsidiary undertakings

As at
31 March
2019
£’000

As at
31 March
2018
£’000

108
191

299

78
146

224

74,500

61,500

74,500

61,500

Amounts due from subsidiary undertakings are in respect of unsecured, interest-bearing loans. Interest is charged on the principal 
sum of the loans typically at a rate of 4% and is paid half yearly. The terms of the loans are such that the earliest date on which 
Mercia Asset Management PLC can recall a loan is five years from the loan agreement date.

34. Creditors – amounts falling due within one year

Trade creditors
Accruals and deferred income

As at
31 March
2019
£’000

46
328

374

As at
31 March
2018
£’000

47
495

542

35. Issued share capital and share premium 
The movements in issued share capital and share premium are disclosed in notes 20 and 21 to the consolidated financial statements.

36. Other distributable reserve
The movements in other distributable reserve are disclosed in note 22 to the consolidated financial statements.

37. Directors’ emoluments and employee information
The average monthly number of persons (including Executive and Non-executive Directors) employed by the Company during the 
year was:

Central functions

Year ended
31 March
2019
Number

Year ended
31 March
2018
Number

12

11

Central functions comprise senior management (including Executive and Non-executive Directors), finance, compliance, legal, 
administration, people and talent and marketing.

The aggregate employee benefit expense (including Executive and Non-executive Directors) was:

Wages and salaries
Social security costs
Other pension costs (note 38)

Year ended
31 March
2019
£’000

Year ended
31 March
2018
£’000

1,092
142
64

1,298

1,116
120
61

1,297

Information in respect of Directors’ emoluments, share options and pensions is given in the Remuneration Report on pages 46 to 48 
of this Annual Report.

81

38. Retirement benefit schemes
The Company contributes into the personal pension plans of all qualifying employees. The amount charged in the year to 31 March 
2019 was £64,000 (2018: £61,000). As at 31 March 2019, no contribution payments were outstanding (2018: £nil).

39. Operating lease commitments
At the year end, the Company had outstanding commitments for future minimum lease payments under non-cancellable operating 
leases, falling due as follows:

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Within one year
In the second to fifth years inclusive
Over five years

As at
31 March
2019
Land and
buildings
£’000

227
906
160

As at
31 March
2018
Land and
buildings
£’000

186
746
319

1,293

1,251

Lease commitments represent amounts payable by the Company for office premises. The lease term in respect of the head office 
premises is 10 years from 18 December 2014 with approximately six years now remaining.

40. Related parties
The Company has taken advantage of the exemption available to companies under FRS 101 not to disclose transactions and 
balances between members of the same group. Note 26 of the consolidated financial statements details the Group’s related 
party transactions.

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
82

DIRECTORS, SECRETARY AND ADVISERS

Directors
Ian Roland Metcalfe
Dr Mark Andrew Payton
Martin James Glanfield
Julian George Viggars
Raymond Kenneth Chamberlain
Dr Jonathan David Pell
Caroline Bayantai Plumb OBE

(Non-executive Chair)
(Chief Executive Officer)
(Chief Financial Officer)
(Chief Investment Officer)
(Non-executive Director)
(Non-executive Director)
(Non-executive Director)

Company Secretary
Martin James Glanfield

Company website
www.mercia.co.uk

Registered office
Forward House
17 High Street 
Henley-in-Arden 
Warwickshire B95 5AA

Independent auditor
Deloitte LLP
Statutory Auditor
Four Brindleyplace
Birmingham B1 2HZ

Principal bankers
Barclays Bank PLC
One Snowhill
Snow Hill Queensway
Birmingham B4 6GN

Lloyds Bank plc 
125 Colmore Row 
Birmingham B3 3SD

Company registration number
09223445

Company registrar
SLC Registrars 
Elder House
St Georges Business Park
Brooklands Road
Weybridge
Surrey KT13 0TS

Solicitors
Gowling WLG (UK) LLP
4 More London Riverside
London SE1 2AU

Nominated adviser and broker
Canaccord Genuity Ltd
88 Wood Street 
London EC2V 7QR

Investor relations adviser
Buchanan Communications Ltd 
107 Cheapside
London EC2V 6DN

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NOTICE OF ANNUAL GENERAL MEETING
Mercia Asset Management PLC 
(Incorporated and registered in England and Wales with registered number 09223445)

Notice is hereby given that the Annual General Meeting  
(‘AGM') of Mercia Asset Management PLC (the ‘Company’)  
will be held at Forward House, 17 High Street, Henley-in-Arden, 
Warwickshire B95 5AA on 24 September 2019 at 10.00 a.m.  
for the purpose of considering and, if thought fit, passing the 
following resolutions (which will be proposed in the case of 
resolutions 1 to 6 as ordinary resolutions and resolutions 7 and 
8 as special resolutions):

Ordinary business
Ordinary resolutions
1.  To receive and adopt the Annual Report and Accounts of the 

Company for the financial year ended 31 March 2019 
together with the Directors’ Report and Auditor’s Report 
thereon. 

2.  To approve the Directors’ Remuneration Report for the 

financial year ended 31 March 2019. 

3.  That Ian Metcalfe, who retires as a Director in accordance 
with Article 89.1 of the Articles and being eligible to do so, 
offers himself for re-election as a Director, be re-elected as 
a Director of the Company. 

4.  That Dr Mark Payton, who retires as a Director in accordance 
with Article 89.1 of the Articles and being eligible to do so, 
offers himself for re-election as a Director, be re-elected as 
a Director of the Company. 

5.  To re-appoint Deloitte LLP as auditor of the Company to 
hold office from the conclusion of this meeting until the 
conclusion of the next AGM of the Company at which the 
Company’s accounts are laid and to authorise the Directors 
to determine the amount of the auditor’s remuneration. 

Special business
Ordinary resolution
6.  That the Directors be and are hereby generally and 

unconditionally authorised pursuant to section 551 of the 
Companies Act 2006 (the ‘Act’) to exercise all powers of the 
Company to allot shares in the Company and to grant rights 
to subscribe for or convert any security into shares in the 
Company up to an aggregate maximum nominal amount of 
£303.31 provided that this authority shall expire (unless 
renewed, varied or revoked by the Company in general 
meeting) on the earlier of the conclusion of the next AGM of 
the Company and 30 September 2020 save that the 
Company shall be entitled to make, prior to the expiry of 
such authority, any offer or agreement which would or might 
require shares to be allotted or rights to subscribe for or 
convert any security into shares to be granted after the 
expiry of such authority and the Directors may allot shares 
or grant rights to subscribe for or convert securities into 
shares in pursuance of such offer or agreement as if the 
authority conferred hereby had not expired. The authority 
granted by this resolution shall replace all existing authorities 
to allot any shares in the Company and to grant rights to 
subscribe for or convert any security into shares in the 
Company previously granted to the Directors pursuant to 
section 551 of the Act. 

Special resolutions
7.  That, subject to the passing of resolution 6, the Directors be 
and are hereby empowered pursuant to sections 570 and 
573 of the Act to allot equity securities (as defined in section 
560 of the Act) for cash either pursuant to the authority 
conferred by resolution 6 above or by way of sale of treasury 
shares as if section 561(1) of the Act did not apply to such 
allotment, provided that this power shall be limited to the 
allotment and/or sale of equity securities up to an aggregate 
nominal amount of £303.31 provided that this authority shall 
expire (unless renewed, varied or revoked by the Company in 
general meeting) on the earlier of the conclusion of the next 
AGM of the Company and 30 September 2020 save that the 
Company shall be entitled to make, prior to the expiry of 
such authority, offers or arrangements which would or might 
require equity securities to be allotted and/or sold after such 
expiry, and the Directors may allot and/or sell equity 
securities in pursuance of any such offer or agreement as if 
the power conferred by this resolution had not expired. The 
authority granted by this resolution shall replace all existing 
authorities previously granted to the Directors to allot equity 
securities for cash or by way of a sale of treasury shares as if 
section 561(1) of the Act did not apply.

8.  That the Company be authorised generally and 

unconditionally, in accordance with section 701 of the Act, to 
make market purchases (within the meaning of section 
693(4) of the Act) of Ordinary shares provided that: 
a.  the maximum number of Ordinary shares that may be 

purchased is 30,330,971; 

b.  the minimum price which may be paid for an Ordinary 

share is 0.001 pence; and 

c.  the maximum price which may be paid for an Ordinary 
share is the higher of: (i) 5% above the average of the 
mid-market value of the Ordinary shares for the five 
business days before the purchase is made; and (ii) the 
higher of the last independent trade and the highest 
current independent bid for any number of Ordinary 
shares on the trading venue where the purchase is 
carried out. 

The authority conferred by this resolution will expire on the 
earlier of the conclusion of the next AGM of the Company and 
30 September 2020 save that the Company may, before the 
expiry of the authority granted by this resolution, enter into a 
contract to purchase Ordinary shares which will or may be 
executed wholly or partly after the expiry of such authority.

By order of the Board of Directors

Martin Glanfield
Company Secretary
26 July 2019

Registered Office: Forward House, 17 High Street,  
Henley-in-Arden, Warwickshire B95 5AA

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
84

NOTICE OF ANNUAL GENERAL MEETING continued
Mercia Asset Management PLC 
(Incorporated and registered in England and Wales with registered number 09223445)

NOTES
Proxies
1.  A member is entitled to appoint one or more proxies to 

exercise all or any of the member’s rights to attend, speak 
and vote at the AGM. A proxy need not be a member of the 
Company and a member may appoint more than one proxy 
in relation to a meeting to attend, speak and vote on the 
same occasion provided that each proxy is appointed to 
exercise the rights attached to a different share or shares 
held by a member. To appoint more than one proxy, the 
proxy form should be photocopied and the name of the 
proxy to be appointed indicated on each form, together with 
the number of shares that such proxy is appointed in respect 
of (which, in aggregate, should not exceed the number of 
shares held by the member). Please also indicate if the proxy 
instruction is one of multiple instructions being given. All 
forms must be signed and should be returned together in the 
same envelope. 

2.  A form of proxy is enclosed with this notice. Forms of proxy 

may also be obtained on request from the Company’s 
registered office. In order to be valid any proxy form 
appointing a proxy must be returned duly completed no later 
than 10.00 a.m. on 20 September 2019 (or, if the AGM is 
adjourned, no later than 48 hours before the time fixed for 
the adjourned meeting), in hard copy form by post, by 
courier, or by hand to the Company’s Registrar, SLC 
Registrars, Elder House, St Georges Business Park, 
Brooklands Road, Weybridge, Surrey KT13 0TS, United 
Kingdom. Submission of a proxy appointment will not 
preclude a member from attending and voting at the AGM 
should they wish to do so. To direct your proxy on how to 
vote on the resolutions, mark the appropriate box on your 
proxy form with an ‘X’. To abstain from voting on a resolution, 
select the relevant “Vote withheld” box. A vote withheld is 
not a vote in law, which means that the vote will not be 
counted in the calculation of votes for or against the 
resolution. If no voting indication is given, your proxy will 
vote or abstain from voting at his or her discretion. Your 
proxy will vote (or abstain from voting) as he or she thinks fit 
in relation to any other matter which is put before the AGM. 

3.  Any power of attorney or any other authority under which 
your proxy form is signed (or a duly certified copy of such 
power or authority) must be returned to the office of the 
Company’s Registrar with your proxy form. 

Thresholds and entitlement to vote
4.  To be passed, ordinary resolutions require a majority in 

favour of the votes cast in person or by proxy at the AGM and 
special resolutions require a majority of not less than 75% of 
members who vote in person or by proxy at the AGM. On a 
show of hands every shareholder who is present in person 
(or being a company is present by a representative not 
himself a shareholder) and who is allowed to vote at a 
general meeting shall have one vote. Upon a poll every 
member holding Ordinary shares who is present in person 
or by proxy (or being a company is represented) shall have 
one vote for every Ordinary share of which he is the 
registered holder. 

5.  The Company, pursuant to Regulation 41 of the 

Uncertificated Securities Regulations 2001 (as amended), 
specifies that only those members registered in the Register 
of Members of the Company at 6.00 p.m. on 20 September 
2019 (or if the AGM is adjourned, members entered on the 
Register of Members of the Company no later than 48 hours 
before the time fixed for the adjourned AGM) shall be 
entitled to attend, speak and vote at the AGM in respect of 
the number of Ordinary shares registered in his or her name 
at that time. Changes to entries on the Register of Members 

of the Company after 6.00 p.m. on 20 September 2019 shall 
be disregarded in determining the rights of any person to 
attend, speak or vote at the AGM. 

6.  In the case of joint holders, where more than one of the joint 
holders purports to appoint a proxy, only the appointment 
submitted by the most senior holder will be accepted. 
Seniority is determined by the order in which the names of 
the joint holders appear in the Company’s Register of 
Members in respect of the joint holding (the first named 
being the most senior). 

7.  A corporation which is a member can appoint one or more 
corporate representatives who may exercise, on its behalf, 
all of its powers as a member provided that no more than 
one corporate representative exercises powers over the 
same share. 

8.  As at 26 July 2019, being the latest practicable date before 
the publication of this notice of AGM, the Company’s issued 
share capital consisted of 303,309,707 Ordinary shares each 
carrying one vote. Therefore, the total voting rights in the 
Company as at 26 July 2019 is 303,309,707. 

Miscellaneous
9.  Copies of the Directors’ service contracts and letters of 

appointment are available for inspection at the registered 
office of the Company during normal business hours from 26 
July 2019 and will be available for inspection at the place 
where the meeting is being held from 15 minutes prior to and 
during the meeting. 

10. Members who have general queries about the AGM should 
write to the Company Secretary at the registered office of 
the Company: Forward House, 17 High Street,  
Henley-in-Arden, Warwickshire B95 5AA, United Kingdom.

Explanation of certain resolutions
1.  Resolution 1 – the Directors are required to present the 
accounts, Directors’ Report and Auditor’s Report to the 
meeting. These are contained in the Company’s Annual 
Report and Accounts 2019. 

2.  Resolution 2 – the shareholders are required to approve the 
Remuneration Report for the year ended 31 March 2019.
3.  Resolutions 3 to 4 – retirement of Directors by rotation 
– pursuant to Article 89.1 of the Articles, at each AGM, any 
Directors who are required to retire by rotation pursuant to 
the Articles, shall retire and submit themselves for 
re-election by shareholders.

4.  Resolution 5 – auditor re-appointment and remuneration 
– at each meeting at which the Company’s accounts are 
presented to its shareholders, the Company is required to 
appoint an auditor to serve until the next such meeting and 
seek shareholder consent for the Directors to set the 
remuneration of the auditor. 

5.  Resolution 6 – general authority to allot – this resolution, to 
be proposed as an ordinary resolution, relates to the grant to 
the Directors of authority to allot unissued Ordinary shares 
until the earlier of the conclusion of the AGM to be held in 
2020 and 30 September 2020 (being six months after the 
financial year end of the Company), unless the authority is 
renewed or revoked prior to such time. This authority is 
limited to a maximum of nominal amount of £303.31 
(representing 10% of the issued Ordinary share capital of the 
Company as at 26 July 2019 (the latest practicable date prior 
to the publication of this document). 

6.  Resolution 7 – statutory pre-emption rights – the Act 

requires that if the Directors decide to allot unissued shares 
in the Company or transfer them out of treasury, the shares 
proposed to be issued or transferred must be first offered to 
existing shareholders in proportion to their existing holdings. 
This is known as shareholders’ pre-emption rights. However, 

85

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to act in the best interests of the Company, the Directors may 
require flexibility to allot and/or transfer shares out of 
treasury for cash without regard to the provisions of section 
561(1) of the Act. Therefore this resolution, to be proposed as 
a special resolution, seeks authority to enable the Directors 
to allot and/or transfer equity securities out of treasury up to 
a maximum nominal amount of £303.31 (representing 10% of 
the issued Ordinary share capital of the Company as at 
26 July 2019 (the latest practicable date prior to the 
publication of this document)). This authority expires on the 
earlier of the conclusion of the AGM to be held in 2020 and 
30 September 2020 (being six months after the financial year 
end of the Company), unless the authority is renewed or 
revoked prior to such time. 

7.  Resolution 8 – market purchases – the Directors are 

requesting authority for the Company to make market 
purchases of up to 30,330,970 Ordinary shares (representing 
10% of the issued Ordinary share capital of the Company as 
at 26 July 2019 (the latest practicable date prior to the 
publication of this document)). There is no present intention 
to exercise such general authority. Any repurchase of 
Ordinary shares will be made subject to the Act and within 
guidelines established from time to time by the Directors 
(which will take into account the income and cash flow 
requirements of the Company) and will be at the absolute 
discretion of the Directors, and not at the option of 
shareholders. Subject to shareholder authority for the 
proposed repurchases, general purchases of the Ordinary 
shares in issue will only be made through the market. Such 
purchases may only be made provided the price to be paid is 
not more than the higher of: (i) 5% above the average of the 
middle market quotations for the Ordinary shares for the  
five Business Days before the purchase is made; or (ii) the 
higher of the price of the last independent trade and the 
highest current independent bid at the time of purchase.  
The Directors will not exercise their power to make market 
purchases if to do so would result in Invesco Perpetual  
having to make a mandatory takeover offer under the 
Takeover Code. 

MERCIA ASSET MANAGEMENT PLCANNUAL REPORT & ACCOUNTS 2019 
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MERCIA ASSET MANAGEMENT PLC

Forward House
17 High Street Henley-in-Arden
Warwickshire B95 5AA

+44 (0) 330 223 1430
www.mercia.co.uk