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Mercer International Inc.

merc · NASDAQ Basic Materials
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Ticker merc
Exchange NASDAQ
Sector Basic Materials
Industry Paper, Lumber & Forest Products
Employees 3580
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FY2024 Annual Report · Mercer International Inc.
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The specialist
alternative asset 
manager
Annual Report and Accounts 2024

Powering ambition
£1.8bn
Assets under management
2023: £1.4bn
Our vision is to be the first choice for our investors, 
investees and employees.
We are trusted to deliver for all of our stakeholders. Fuelling UK  
business ambitions and forging long-term partnerships, we provide  
venture capital, debt and private equity investment ranging from  
£100,000 to £20million, to accelerate growth and impact.
Strategic report
1	
Highlights
2	
Non-executive Chair’s statement
6	
s172 compliance
8	
Chief Executive Officer’s review
10	
Strategy
12	
Strategy in action
14	
Sustainability and corporate 
governance
16	
People and talent
18	
Impact investment
20	
Chief Investment Officer’s review
28	
Chief Financial Officer’s review
33	
Principal risks and uncertainties
Governance
42	
Board of Directors
44	
Directors’ report
46	
Statement of Directors’ 
responsibilities
47	
Corporate governance report
53	
Remuneration report
Financial statements
59	
Independent auditor’s report
67	
Consolidated statement of 
comprehensive income
68	
Consolidated statement of  
financial position
69	
Consolidated statement of  
cash flows
70	
Consolidated statement of changes 
in equity
71	
Notes to the consolidated financial 
statements
95	
Company balance sheet
96	
Company statement of changes 
in equity
97	
Notes to the Company financial 
statements
Other information
103	 Directors, secretary and advisers
104	 Notice of Annual General Meeting 

1
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Operational highlights
	•
Over £0.5billion of organic funds under management inflows with no redemptions (2023: £0.1billion)
	– Awarded five British Business Bank regional mandates totalling c.£360million as part of the Midlands Engine Investment Fund II 
and the Northern Powerhouse Investment Fund II
	– Successful £60.0million fundraise by the Mercia-managed Northern Venture Capital Trusts, with allotments completed in 
December 2023 and April 2024
	•
Unrestricted liquidity of c.£713million across both the balance sheet and managed funds (2023: c.£378million)
	•
Profitable realisation of direct portfolio investment nDreams Limited, bringing £26.4million of cash back to the Group’s debt-free 
balance sheet
	•
In excess of c.£225million invested and lent by Mercia-managed funds (2023: c.£144million)
Financial highlights
£30.4m 
Revenue
2023: £25.9m 
£5.5m
EBITDA
2023: £5.2m
£189.2m
Net assets
2023: £202.9m
0.55 pence/share
Proposed final dividend 
2023: 0.53 pence/share
£46.9m
Cash 
2023: £37.8m 
43.4 pence 
Net assets per share (“NAV”)
2023: 45.4 pence

2
Mercia Asset Management PLC            Annual Report and Accounts 2024
Non-executive Chair’s statement
Throughout the year under review, Mercia has continued to 
mature and advance.
In spite of the global and domestic market backdrop, across our 
equity investing and lending asset classes, the Group achieved 
record fund inflows of c.£562million during the year, taking our 
total assets under management (“AuM”) to c.£1.8billion, almost 
double where we were three years ago.
In 2022, we welcomed Frontier Development Capital Limited 
(“FDC”) into our Group. Mercia’s third acquisition since its Initial 
Public Offering in 2014, FDC comprises an excellent, well-run 
team, with strong investor and lending relationships. FDC 
continues to perform well and we were all particularly pleased 
to see them be awarded their first British Business Bank (“BBB”) 
debt mandate in February this year.
Board focus 
Good governance is fundamental to the long-term success 
of any company, as well as maintaining a close watch on the 
horizon and evolving market dynamics. Since our early days as 
a public company, we have always recognised the importance 
of covering our total cost base with our revenues, thereby 
preventing annual shareholder value erosion and excessive cash 
burn. This has led to our increasing focus on growing the high 
quality, recurring revenues of our profitable fund management 
operations – both organically and by acquisition. During this 
final year of ‘Mercia 20:20’, in conjunction with external advisers, 
the Board spent a considerable amount of time focusing on the 
Company’s most appropriate future direction of travel. 
Proposed reclassification as a trading company
When Mercia was admitted to trading on the AIM Market of 
the London Stock Exchange (“AIM”) in December 2014, it was 
established as a proactive, specialist asset manager focused 
on supporting regional small and medium-sized enterprises 
(“SMEs”), to achieve their growth aspirations. As such, under the 
AIM Rules, Mercia was treated as an investing company. At that 
time, Mercia’s net assets were c.£81million, considerably greater 
than its c.£23million of third-party funds under management.
Since its admission to AIM, the Company has successfully grown 
both its balance sheet and its funds under management (“FuM”). 
As at 31 March 2024, Mercia had 22 direct investments fair valued 
at £116.9million, net assets of £189.2million and had grown 
its FuM to c.£1.6billion. FuM now dwarf net assets, the largest 
component of which is the direct investment portfolio.
As the Board looks to the future, and refreshes its three-year 
strategic plan, Mercia’s intention is to focus much more on our 
profitable and fast-growing FuM. Our intention therefore is no 
longer to make new direct investments from our balance sheet. 
We will continue to support our existing direct investments, but 
anticipate that their number will reduce as these investments 
are realised. 
In considering these proposed changes, we believe it is more 
appropriate to characterise Mercia as a trading business, whose 
principal business operation is one of asset management. If held 
for more than two years, the shares of most trading companies 
on AIM may currently be inheritance tax exempt. As such, at 
the Annual General Meeting (“AGM”) on 26 September 2024, we 
will be proposing a resolution that the Company ceases to be 
an investing company under the AIM Rules. Notice of the AGM 
(including further details of this proposal) is set out on pages 
104 to 108 of this Annual Report.
Ian R Metcalfe OBE 
Non-executive Chair
Natural 
evolution

3
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
As a Board, we unanimously believe that our proposed new 
strategic direction is the right one for all of our stakeholders, be 
they our many longstanding fund investors, our Venture Capital 
Trusts (“VCTs”), our employees and, critically, our shareholders.
If the resolution is approved by our shareholders in September 
2024, Mercia’s new twin strategic objectives will be to increase 
AuM to in excess of £3.0billion whilst doubling EBITDA during  
the next three years to 31 March 2027. 
Shareholder returns – dividends and share buyback
As part of our strategy to create value for shareholders, we have  
a strong desire to make cash returns to shareholders, funded from 
both our trading activities and direct investment realisations. We 
adopted our progressive dividend policy in December 2020, when 
the Group declared its maiden interim dividend of 0.10 pence 
per share. Since then, Mercia’s continued progress has merited 
measured increases in both the interim and final dividends. Last 
December, the Group paid an interim dividend of 0.35 pence per 
share and is now recommending a final dividend of 0.55 pence 
per share, representing a total dividend of 0.90 pence per share 
for the full year (2023: 0.86 pence per share), a c.5% increase on 
the prior year. Given the overall strength of Mercia’s business 
model and its excellent cash position, the Board’s objective 
remains to maintain this progressive policy.
Following the successful exit from nDreams Limited (“nDreams”) 
in November 2023, we announced a £5.0million share buyback. 
This buyback concluded in May 2024 and resulted in 15.7million 
shares being bought back into Treasury, at an average purchase 
price of 31.8 pence per share.
Taken together (and assuming that the proposed final dividend 
is approved by shareholders at this year’s AGM), Mercia will have 
returned c.£18million in cash to shareholders since March 2020. 
‘Mercia 20:20’
Mercia’s year to 31 March 2024 demonstrated the variability of 
venture investing, from the very successful and profitable sale 
of the Group’s direct investment in nDreams for £30.2million 
(of which £26.4million was received in cash), to the difficult 
decision in May 2024 to cease further material investment into 
Impression Technologies Limited.
Across the three-year period, our many business activities have 
contributed to Mercia comfortably exceeding its three-year 
‘Mercia 20:20’ growth in AuM target, whilst missing its three-year 
profit before tax target. It is these experiences, together with 
feedback from our shareholders, which have helped shape our 
thinking in terms of Mercia’s proposed future direction.
Governance
Our commitment to the governance principles of the Quoted 
Companies Alliance (“QCA”) Corporate Governance Code 
remains resolute and we have recently adopted the new 
QCA Code. Governance codes aside, our Directors have 
always regarded integrity and transparency as fundamental 
cornerstones to the way in which we do business. Succession 
planning is also an essential element of good governance and 
this is kept under review by our Nominations Committee.
 
At this year’s AGM, having reached 78 years of age, our co-
founder, first Chair and, together with family trusts, Mercia’s 
largest overall shareholder group, Ray Chamberlain has decided 
to retire from our Board. Ray has been a serial and successful 
entrepreneur over many decades. In 2010, it was Ray who 
backed Mark Payton’s fund management MBO and whose family 
trusts provided the follow-on capital thereafter to the most 
promising fund investees. This was the genesis of what became 
Mercia’s ‘funds-first’ hybrid investment model. 
Ray’s measured and thoughtful Board contributions over the 
last 10 years, together with his unwavering long-term support, 
have provided the time and stability from which all businesses 
benefit. I would also like to thank him personally for his 
wise counsel during my time as Chair. We will all miss Ray’s 
enthusiasm for venture investing and his support for young, 
regionally based technology-led businesses, such as Warwick 
Acoustics Limited. We are confident that Ray will remain  
a strong supporter of our Group, including our proposed new 
strategic direction.
With a Board currently comprising five Non-executive Directors 
and three Executive Directors, we do not feel that it is necessary 
to add an additional Non-executive Director once Ray steps 
down at our AGM in September 2024. Our Nominations 
Committee will of course keep our Board’s composition and 
balance of skills and experience under review.
At the operating level, we appointed Jocelyne Bath during 
the year as our new Chief Operating Officer, and more 
recently appointed our first full-time heads of Environmental, 
Social and Governance (“ESG”) and Information Systems/
Information Technology (“IS/IT”), both reporting to Jocelyne. 
We remain as committed as ever to all three principles of ESG, 
including continuing to measure and offset our relatively small 
environmental impact, and promoting further diversity, equity 
and inclusion throughout Mercia, our investment committees 
and investee portfolio companies. Based upon our investment 
experience, diverse teams make good teams. The appointment 
of a dedicated IS/IT manager is an investment in our internal 
capabilities, so as to increase our efficiency as we continue to scale.
Maintaining good stakeholder relationships also remains 
critical to our future success, as does continuing to meet the 
investment objectives agreed with our many asset class fund 
investors. During the year we have also continued to focus on 
our relationship with each of the three Northern VCT boards. 
Proactive engagement with all of our stakeholder groups 
remains particularly important to our Board and I am always 
pleased to meet and engage with shareholders. In recent 
months, Diane Seymour-Williams, our Senior Independent 
Director and Remuneration Committee Chair, has also been 
in contact with our leading shareholders in connection with 
the one-year extension of the Executive Director’s Long-Term 
Incentive Plan. We will, as last year, hold our forthcoming  
AGM in London – this year at Rothschild & Co’s offices.  
I and my fellow Board members look forward to engaging  
with our stakeholders during the current financial year.

4
Mercia Asset Management PLC            Annual Report and Accounts 2024
Non-executive Chair’s statement continued
Responsible investing and culture
For Mercia, responsible investing with a clear purpose,  
a positive company culture and strong teamwork have always 
gone hand-in-hand. We always seek to invest to make a return 
for our investors, but we also aim to do so in a manner which 
treats with respect all of our stakeholders, and the environment 
in which we operate. You will see examples of how we do this 
throughout this Annual Report and in particular, on pages 6 and 
7, how our Board considers the interests of our stakeholders 
when complying with its obligations under Section 172 of the 
Companies Act 2006.
One recent example of this culture and shared purpose was the 
significant effort put into the BBB tenders by many staff across 
all parts of our business. They worked tirelessly over many 
months, often at unsociable hours. Their exceptional efforts, in 
conjunction with the Group’s investment track record, resulted 
in the BBB awarding our Group five new fund management 
mandates totalling £360.0million. ‘Leaning in’ to help others, 
be it internally or externally, is what defines a #OneMercia 
employee. We are hugely grateful to the BBB for the vote of 
confidence placed in us and we are really excited to have won 
these new and significant regional equity and debt mandates 
across the Midlands, Yorkshire and the Humber. We have already 
built new deal pipelines for all five mandates and completed 
both equity and debt transactions.
The office working environment post COVID continues to 
evolve and we are constantly looking at how best to combine 
employee well-being and support with the collaboration, career 
development and training that is vital in remaining a successful, 
specialist alternative asset manager. We do this through 
proactive engagement with our staff, whilst actively monitoring 
trends across the asset management sector. In everything that 
we do and say, we seek to be a valuable and well-respected 
citizen in the many communities in which we are based and 
whom we serve.
Looking forward
Finishing where I started, we continue to live in uncertain times. 
Whilst the political and economic backdrop creates investment 
returns uncertainty, it also creates opportunities for those 
with the liquidity, local deal flow networks and investment 
experience to make good equity investment and lending 
decisions, whilst proactively managing and realising investment 
returns from existing portfolios. 
The Group’s future growth is likely to be driven by a structural 
shift in investor allocations and Mercia, with its strong capital 
base, regional presence and investment track record, is well 
positioned to benefit from this emerging trend. Our profitable 
SME lending operations have also now grown to FuM of 
£687.0million, demonstrating our broader investment skills, 
investor base and reach across the UK. Coupled with our 
financial discipline and resilient capital and liquidity base, 
Mercia is in a strong position to support initiatives such as the 
Mansion House Compact, and we look forward to reporting 
further progress in due course. 
I remain immensely proud to be Chair and part of #OneMercia,  
a community which works together every day to fulfil our 
purpose, our investment mandates and our strategic objectives. 
On behalf of our Board, I sincerely thank each and every person 
connected with our Group for your continuing support. 
Ian R Metcalfe OBE 
Non-executive Chair 
Natural 
evolution continued

5
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
I remain immensely proud to be Chair and part of 
#OneMercia, a community which works together 
every day to fulfil our purpose, our investment 
mandates and our strategic objectives.”

6
Mercia Asset Management PLC            Annual Report and Accounts 2024
s172 compliance
At Mercia, stakeholder engagement is not just a regulatory 
requirement; it’s woven into the very fabric of our operational 
culture. Our approach is driven by a commitment to 
transparency, impact investment and discipline, striving 
to ensure that every interaction not only meets but also 
exceeds the expectations of our stakeholders, reinforcing the 
foundations of trust and integrity upon which Mercia is built.
Transparency in action
For Mercia, transparency is paramount. We believe that 
clear, open communication is critical in nurturing trust and 
building enduring relationships. Our engagement strategy 
encompasses regular updates through regulatory channels, 
digital newsletters, detailed annual reports and real-time updates 
via our online platforms. This ensures that our stakeholders 
– be it shareholders, investors, investees, employees or other 
community members – are always informed and involved in our 
journey. Each communication is an opportunity to demonstrate 
our commitment to being responsible, trusted, responsive, 
connected and focused on growth.
Disciplined engagement
Our engagement processes are characterised by a disciplined 
approach that aligns with our key objectives and core values. 
We conduct regular reviews of our engagement strategies to 
ensure that they are effective, whilst responding to stakeholder 
feedback and evolving business needs. This systematic 
approach ensures that we remain focused on delivering 
value while adhering to our principles of diversity, equity and 
inclusion. For instance, our employee engagement initiatives  
are designed to not only enhance workplace well-being but also 
to foster personal and professional growth, thereby contributing 
to overall business success.
Impact through investment
At the heart of Mercia’s strategy is the drive to make a positive 
impact through investment. We endeavour to focus on investing 
in businesses that promise not only financial returns but also 
contribute to societal and environmental needs. Our investees 
are often pioneers in green technology or other emerging 
technologies, embodying our commitment to impact investing. 
Our approach extends beyond mere financial support; we 
engage with these businesses to provide guidance and support 
to ensure they thrive and, in turn, catalyse regional growth  
and innovation.
Why we engage
Our stakeholder engagement is a reflection of our belief that 
business success should be shared success. By investing in 
our people, supporting our investees and contributing to our 
communities, we are investing in a sustainable future for all. 
Mercia’s engagement strategy is designed to create a ripple 
effect of positive change, reinforcing that our business is  
not just about achieving financial targets, but also about  
making a meaningful impact.
Stakeholder engagement at Mercia transcends compliance; 
it is a key pillar of our business strategy, essential for driving 
sustainable growth and fostering a culture of transparency  
and accountability. It is through disciplined engagement  
and a deep commitment to impact investment, that Mercia 
continues to meet its responsibilities. This is not just part  
of what we do – it is who we are.
Stakeholder 
engagement

7
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Mercia’s Board commits to the Group’s long-term 
success for shareholders, fulfilling Section 172 
of the Companies Act 2006. Directors act in good 
faith, considering long-term impacts, employee 
interests and community effects.”
s172 considerations
s172 considerations
Mercia’s actions
Mercia’s actions
Outcomes & highlights
Outcomes & highlights
Further information
Further information
(a) Long-term 
decisions
Proposing ‘Mercia 27: 100% 
growth’ plan to ensure growth  
and sustainability.
Completion of ‘Mercia 20:20’, 
exceeding AuM target.
Progress underpinned by proposed 
new strategy, focusing on long-
term stakeholder value.
Non-executive Chair’s 
statement: pages 2 to 4 
Chief Executive Officer’s 
review: pages 8 & 9
(b) Employee 
interests
Comprehensive wellness 
programmes, professional 
development and inclusive  
culture initiatives.
Enhanced employee well-
being programmes, increased 
participation in volunteer activities.
People and talent 
pages 16 & 17
(c) Business 
relationships
Engaging with shareholders, 
investors, investees and 
partners through transparent 
communication and support.
Strengthened relationships 
and regional business growth, 
supporting local communities.
Stakeholder engagement:  
pages 6 & 7
(d) Community 
and environmental 
impact
Committing to environmental 
sustainability and regional 
community support.
Maintained carbon-neutral status, 
increased regional impact.
Sustainability: pages 14 &15 
People and talent: pages 16 
& 17
Corporate governance: page 
47 to 52
(e) High standards 
of conduct
Upholding integrity and 
transparency, rigorous risk 
management and governance 
training.
Maintained robust governance 
frameworks; achieved high 
compliance and ethical standards.
Audit and risk management:  
pages 33 to 41
(f) Fairness among 
members
Ensuring fairness in dealings 
with all stakeholders; managing 
conflicts of interest with 
transparency.
Our approach ensures equitable 
transparency and long-term 
stakeholder engagement within 
the framework of our Conflict and 
Allocation policies ensuring all 
investors are treated fairly.
Corporate governance report:  
page 47 to 52
Section 172 

8
Mercia Asset Management PLC            Annual Report and Accounts 2024
Powering
growth
Chief Executive Officer’s review
Overview
The year to 31 March 2024 was characterised by market 
volatility, high inflation and high interest rates driving up the 
costs of doing business, alongside geopolitical uncertainty and  
a thankfully short-lived recession. It is therefore pleasing to have 
come through these universal headwinds with record organic 
growth in our assets under management (“AuM”), driven by 
Mercia’s diversified and differentiated approach to making  
a positive impact for our investors and investees.
Since our Initial Public Offering in 2014, Mercia has naturally 
evolved into a specialist alternative asset manager, focusing 
on impactful investing throughout the UK, sourced via our 
established local relationships, extensive non-executive director 
(“NED”) and entrepreneurial networks, and one of the UK’s 
largest venture capital and small and medium-sized enterprise 
(“SME”) lending footprints across our 11 offices. Our capital  
is long term in nature and not subject to redemptions, enabling 
us to both equity invest and lend capital consistently through 
market cycles. Our retail capital is raised exclusively via the 
Enterprise Investment Scheme (“EIS”) and Venture Capital 
Trusts (“VCTs”) – tax-efficient structures designed to mitigate  
the market challenges of low levels of capital availability  
in early-stage venture investment. We predominantly manage 
public sector capital on behalf of the British Business Bank 
(“BBB”), to help business owners access funding outside of 
London. Additionally, our institutional capital is mainly raised 
from regional pension funds which aim to support regional 
businesses from their impact allocations. Where others have 
faced challenges, we have delivered commercial returns that 
meet the specific impact requirements of our fund investors. 
This successful strategy and resulting capital returns have been 
the primary drivers behind this year’s significant organic inflows.
 
Performance
For our financial year to 31 March 2024, we achieved 
revenues of £30.4million (2023: £25.9million) and EBITDA of 
£5.5million (2023: £5.2million). We closed the financial year 
with £46.9million (2023: £37.8million) cash on hand, no debt 
and assets under management (“AuM”) of c.£1.8billion (2023: 
c.£1.4billion), up c.27% overall, exclusively driven by organic 
growth in the year. As at 31 March 2024, we had completed 
c.64% of the £5.0million share buyback and are pleased to 
recommend a proposed final dividend of 0.55 pence per share 
(2023: 0.53 pence per share) which, if approved by shareholders, 
will take the full-year dividend to 0.90 pence per share, a year-
on-year increase of c.5%.
In December 2022, we welcomed Frontier Development Capital 
(“FDC”) into our Group. The company continues to perform 
well, securing their first BBB fund mandate in February 2024, 
being the £44.0million Midlands Engine Investment Fund II debt 
mandate for the West Midlands. The acquisition of FDC has also 
marked the beginning of our deliberate shift towards adjacent 
asset classes to venture capital.
Mercia’s direct investment portfolio was fair valued at 
£116.9million as at 31 March 2024 (2023: £136.6million), with 
the highlight during the year being the sale of nDreams Limited 
for £30.2million in total, with £26.4million in cash returned back 
to the balance sheet and a £4.5million realised gain. The overall 
results were impacted, however, by the post-year end decision 
to cease further material funding for Impression Technologies 
Limited (“Impression Technologies”) and we therefore fully 
impaired our investment fair value as at 31 March 2024. This 
was an extremely tough decision to make as we have supported 
the business since 2014 via our funds and since 2015 from our 
balance sheet, because its novel HFQ® technology works and it 
had a cornerstone customer. Ultimately however, after 10 years 
of investment support, its licensing revenue model was unable to 
reach critical mass and profitability. Two separate sale processes 
either side of last Christmas both generated firm interest in the 
business, but ultimately no sale transaction occurred. 
‘Mercia 20:20’ outturn
This financial year also brings to an end our three-year ‘Mercia 
20:20’ strategic plan, with AuM growing over the period by c.94%, 
driven by £415.0million of acquired third-party funds under 
management (“FuM”) with the purchase of FDC in December 2022, 
and c.£464million via organic growth.
‘Mercia 20:20’ focused on both sides of our hybrid investment 
model, firstly seeking ambitious growth in total AuM of 20% on 
average per annum from c.£940million to a three-year target of 
c.£1.6billion and secondly, delivering three-year cumulative profit 
before tax (“PBT”) of £60.0million. Despite the tough economic 
and new fund-raising backdrop, we managed to grow AuM to 
c.£1.8billion, beating that three-year target. We did not reach 
the cumulative PBT target of £60.0million, predominantly due 
to fewer upward fair value movements, the full impairment of 
our investment in Impression Technologies and fewer profitable 
realisations from the direct investment portfolio and instead 
delivered £21.6million, although cash realisations during the  
three-year period did total c.£47million.
Dr Mark Payton 
Chief Executive Officer

9
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
During the year as a regionally focused investor, we invested 
c.£247million (2023: c.£165million) from our third-party funds 
and balance sheet, with over 90% allocated outside of London. 
During the same period, we generated c.£93million of returns 
across both equity and debt asset classes. Over the ‘Mercia 
20:20’ period, we realised returns of c.£0.4billion. There has 
been a consistent theme throughout this three-year period; over 
90% of the capital invested, the portfolio companies managed 
and the returns generated (both equity and debt) were spread 
widely across the UK, excluding London.
New investment focus and impact
In our interim results announcement in November 2023, I said that 
we would take a more cautionary approach to direct investing from 
our balance sheet capital and reflecting this caution, we would 
pause adding new companies to our direct investment portfolio. 
Following Mercia’s interim results announcement, we conducted 
an in-depth review to determine our next three-year strategy, 
in conjunction with support from external advisers. Consistent 
with our Board’s own conclusions, all advisers were firmly 
aligned with management’s belief that Mercia’s next phase 
should focus on growing our profitable FuM, with cash proceeds 
from direct investment portfolio exits being used to wholly/
partly fund inorganic FuM growth, instead of investing into 
any new direct investments. Existing direct investments will 
continue to be fully supported in line with our current approach.
We now transition to ‘Mercia 27: 100% growth’. Over the 
next three years as Mercia continues its natural evolution (and 
subject to shareholders approving our proposed new investment 
approach as set out in Ian Metcalfe’s Chair statement), we will 
seek to drive AuM to in excess of £3.0billion whilst doubling 
EBITDA, focused on building value for shareholders and our 
other key stakeholders as a growing and sustainable, specialist 
alternative asset manager. During this new three-year period,  
we will focus on investing in our people and platforms to build  
a scalable, efficient and sustainable long-term Group.
Mercia has come a long way since it was established in 2010, 
starting with three employees, one office and c.£12million 
in third-party FuM. Today, we have built a leading national 
specialist, alternative asset management operation characterised 
by strong organic inflows, robust funds’ performance, the high 
quality of our team and our ability to source a significant number 
of interesting investments that, over time, lead to investment 
returns that meet our fund investors’ expectations. 
Mercia’s ‘capital-light’ investment philosophy was designed to 
minimise risks throughout the investment journey – from sourcing 
to capital return. For example, Mercia Ventures, which represents 
c.50% of Mercia’s AuM, focuses on building diverse investment 
portfolios by sector, geographic location, business stage and by 
utilising our proprietary value-creation support. As most of Mercia’s 
venture investments yield returns through trade sales ranging from 
£10.0million to £200.0million, we predominantly target young 
businesses with relatively modest capital needs. This focus ensures 
that even if syndicate venture capital availability decreases, as is 
currently the case, we can continue to support viable businesses 
using our own substantial funds.
Talent and culture
Our #OneMercia team has grown this year alongside the 
increase in our third-party FuM, with average staff numbers 
across the year increasing to 138 (2023: 116). This measured 
expansion reflects our commitment to investing in top-quality 
equity investment and lending talent, as well as operational 
support expertise. Direct share and share option ownership is 
widespread throughout Mercia, directly aligning the interests 
of employees and the Board with shareholders. According to 
a recent internal staff survey, 89% of staff would recommend 
Mercia as a great place to work. We remain committed to 
enhancing diversity, equity and inclusion throughout the Group, 
undertaking specific steps to achieve this goal through our 
participation in the Women in Finance Charter and the Investing 
in Women Code.
Outlook
Subject to shareholder approval at our Annual General Meeting 
in September 2024, the next three years sets Mercia on an 
evolutionary path towards becoming a leading UK specialist 
alternative asset manager, focused on impactful capital 
deployment of third-party FuM in our target markets. I have 
always firmly believed that our long-term success depends on 
diversification and cash returns, rather than unrealised fair 
value movements. Having returned c.£0.4billion across all of 
our asset classes during ‘Mercia 20:20’, we have demonstrated 
our ability to both source and exit well – generating cash returns 
for our fund investors and shareholders. It is this cash-on-cash 
performance that has enabled Mercia to achieve record organic 
inflows during the financial year. 
We believe that the ambitious goal of 100% EBITDA growth over 
the next three years, whilst making continued progress with 
our progressive dividend policy, provides a clear framework for 
shareholder value creation. The world faces continued volatility 
driven by political change, geopolitical challenges and caution 
across both public and private markets. Amidst this, initiatives 
such as the Mansion House Compact and an increasing focus by 
investors on domestic deployment, coupled with our continued 
investment performance as a specialist alternative asset manager, 
puts Mercia in a strong position as investors shift capital 
allocations toward impact investing and private markets. 
Our differentiation is one of being close to deal origination, 
made possible by our physical presence near to or in all major 
areas of the UK through our 11 offices. On tracking our own 
performance returns, we see no difference in the level and 
quality of returns comparing our portfolio companies in London 
to our broader portfolio across the UK’s regions. As we advance 
our journey to scale, we will harness our local knowledge and 
presence to expand into adjacent asset classes and sustain our 
resilient financial performance.
Mercia’s alignment with our fund investors’ core values and beliefs, 
delivered by our exceptional team of talented individuals developed 
over our 14-year history, affirms our proven formula of investment 
returns and FuM growth. We are committed to providing impactful 
capital and support based on meritocracy, not geography.
Dr Mark Payton
Chief Executive Officer

10
Mercia Asset Management PLC            Annual Report and Accounts 2024
Bristol
Henley-in-Arden
Manchester
Preston
Newcastle
Leeds
Sheffield
Nottingham
Hull
Birmingham
London
Catalysing innovation 
powering growth and 
regional impact
Strategy
Mercia’s investment strategy provides 
comprehensive capital solutions to UK 
businesses. By leveraging resources 
from our diverse funds, we deliver 
tailored support to early-stage start-ups 
and fuel the expansion of more mature 
companies. This cohesive approach 
allows Mercia to be highly responsive  
and adaptable, maximising immediate 
impact and driving sustained value 
creation across our portfolio.
As an exclusively UK-focused investor, we 
are deeply committed to stimulating and 
supporting domestic businesses. This focus 
allows us to leverage local expertise and 
networks to uncover and cultivate high-
potential opportunities, within diverse 
and vibrant sectors across the regions 
of the UK. Our dedicated investment in 
UK businesses not only drives regional 
economic development, but also ensures 
that investors have access to exciting,  
high-growth potential ventures.
Our investment strategy aims to foster 
innovation, drive regional economic 
growth and create long-term value across 
the UK. Mercia’s multifaceted approach is 
spearheaded by our sub-brands: Mercia 
Ventures, Mercia Debt and Mercia Private 
Equity (“PE”).
Our investment focus aims 
to foster innovation, drive 
regional economic growth 
and create long-term value 
across the UK.”

11
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Up to £10m
Mercia Ventures fuels innovation by identifying and nurturing 
exciting early to later-stage ventures in high-growth sectors like 
Digital Health, Software and Deep Tech. By securing regional 
investment mandates, as well as raising funds through our 
Enterprise Investment Schemes and Venture Capital Trusts, we 
invest across the UK including traditionally underserved areas, 
catalysing growth. Our support ensures portfolio companies can 
scale effectively with access to the right money at the right time. 
Our expertise in syndication and our strong liquidity facilitates 
the follow-on investments that are crucial for rapid growth. This 
approach ensures continuous financial support throughout the 
developmental phases of these businesses.
Up to £20m
Mercia Debt and Frontier Development Capital (“FDC”) 
collectively offer flexible, long-term debt funding to bridge the 
financing gap for profitable UK businesses, including established 
mid-market businesses and property developers. With the 
capacity to lend amounts ranging from £250,000 to £20.0million, 
our debt teams cater for a variety of needs from growth capital 
to shareholder transactions and property development. 
Amongst a range of investments, FDC is well-known for funding 
sustainable brownfield regeneration, supporting environmentally 
responsible redevelopment projects. Mercia Debt’s conservative, 
yet adaptable, approach focuses on smaller companies with 
strong management teams, robust financial controls and 
sustainable business models.
Up to £10m
Mercia PE unlocks value in lower mid-market companies 
by engaging in less leveraged transactions. Investments are 
carefully selected based on sector potential and management 
quality, with a focus on improving operational efficiencies  
and driving sustainable growth through targeted initiatives.
Balance sheet investments
Up to £20m
We selectively invest our proprietary capital to support the 
growth of our direct investments. These ventures, once 
successfully realised, enable us to provide attractive returns  
to shareholders, by supporting a progressive dividend policy 
and the potential for share buy-backs. This approach maintains 
a balance between generating immediate impact through  
third-party funded ventures and cultivating long-term value  
for shareholders from balance sheet investments.
Unrestricted cash
c.£713m (2023: c.£378m)
Across all its platforms, Mercia adheres to a set of core principles 
that guide its investment decisions and shape its overall strategy:
•	 Impact-driven growth: We are committed to generating 
not only financial returns but also creating positive societal 
impacts, investing in companies that promise to advance 
technology, health and environmental sustainability.
•	 Guidance: Beyond financial support, through our Nucleus 
platform, we provide crucial added value to our portfolio 
companies, leveraging our extensive expertise, in-house 
resource, and external networks to enhance their market 
positioning and operational strength.
•	 Regional presence: We address the geographical funding 
gap by deploying investment into the UK’s regions through 
our 11 offices. By leveraging this extensive nationwide 
expertise and resource, we support these businesses to 
capitalise on growth opportunities, aiming to generate 
commercial returns for our investors.
By employing this multifaceted approach, we have positioned 
ourselves as a driving force in the UK’s entrepreneurial 
ecosystem and we are recognised as one of the country’s most 
active investors, nurturing innovation, supporting economic 
growth and creating long-term value.

12
Mercia Asset Management PLC            Annual Report and Accounts 2024
Mercia secured five significant fund 
management contracts from the 
British Business Bank, totalling 
£360.0million in new funds under 
management. This includes three 
mandates under the Midlands  
Engine Investment Fund II and two 
under the Northern Powerhouse 
Investment Fund II.
This £360.0million boost underscores 
Mercia’s robust investment track 
record and reinforces its pivotal role 
in fostering regional business growth. 
The funds will support businesses 
across key UK regions, enhancing 
Mercia’s position in the third-party 
fund management sector and driving 
significant economic impact in the 
Midlands, Yorkshire and the Humber.
Strategy in action
New fund management
contracts awarded by 
the British Business Bank
* Images courtesy of the British Business Bank.

13
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Securing these five new mandates from the British Business 
Bank is a pivotal milestone, enhancing our existing capability 
to enhance economic vitality across the UK’s regions. These 
wins enable us to channel critical capital into ambitious, 
exciting businesses, fostering innovation and job creation.”
Dr Mark Payton
CEO of Mercia Asset Management PLC

14
Mercia Asset Management PLC            Annual Report and Accounts 2024
At Mercia, the integration of responsible principles in the areas 
of Environmental, Social and Governance (“ESG”) are core to our 
operations and investment strategies and part of our ethos. We 
take pride in the fact that Mercia was founded with the mission 
to democratise the investment landscape, promoting diversity 
across regional funding. This founding principle continues  
to drive our business today. 
This section not only details our achievements over the past year, 
but also highlights the critical role of ESG across our operations  
and sets out our commitments for the future.
Driving sustainability
Achieving sustainable operations
Our environmental initiatives are focused on minimising our 
ecological footprint while promoting sustainable practices across 
our operations. Mercia continues to map corporate emissions 
on an annual basis, allowing us to identify carbon ‘hotspots’ and 
prioritise emission reduction initiatives. Notable endeavours this 
year included:
•	 Sustainable transportation: 
	– Through salary sacrifice schemes, we have boosted the 
adoption of electric vehicles and bicycles amongst our staff, 
thereby reducing the carbon emissions of participants. 
•	 Carbon management:
	– Whilst dedicated to reducing our carbon emissions, we 
offset Group emissions annually. This year we have offset 
our emissions through Carbon Neutral BritainTM. 
•	 Resource conservation: 
	– By enhancing our office recycling policies, which drive  
the use of reusable resources, we are reducing waste  
and promoting environmental sustainability.
Strengthening social impact
Fostering a supportive and inclusive workplace
Our commitment to social responsibility manifests in our efforts 
to create an inclusive, supportive workplace and positively impact 
the communities we serve. This year’s highlights included:
•	 Employee well-being: 
	– Initiatives such as the Birthday Appreciation Day  
and comprehensive mental wellness programmes  
have contributed to enhanced employee satisfaction  
and retention.
•	 Community engagement: 
	– An increased allowance for all employees to participate 
in up to two days’ volunteering activity per year, has 
supported key community initiatives and strengthened 
our community ties. 
Upholding corporate responsibility
Ensuring integrity and compliance
Our governance framework is designed to ensure robust 
oversight, ethical practices and compliance across all levels  
of the organisation. Key developments this year included:
•	 Risk and compliance: 
	– As detailed in our Chair’s corporate governance statement, 
Mercia continues to comply with the 10 principles of the 
Quoted Companies Alliance Corporate Governance Code. 
	– We continue to review our risk register, enhancing our risk 
mitigation capabilities.
•	 Governance training: 
	– We provided extensive training for our investment teams, 
ensuring that both new and experienced members are 
well equipped to uphold our governance standards. 
Sustainability and corporate governance
Jocelyne Bath 
Chief Operating Officer
Investing
with purpose

15
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Sustainability
Sustainability
Social impact
Social impact
Corporate responsibility
Corporate responsibility
Ambition
1.	 Create a positive environmental 
impact.
2.	 Fund green alternatives for 
sustainable homes and transport.
3.	 Minimise operational carbon 
footprint. 
4.	 Formalise our consideration 
of climate risk as part of the 
investment and risk management 
process.
1.	 Promote diversity, equity and 
inclusion (“DEI”) and provide 
finance for socially impactful 
products and investment 
propositions.
2.	 Enable small and medium-sized 
enterprises to promote growth 
and job creation across the UK.
3.	 Create opportunities to reduce 
inequalities, promoting diversity, 
equity and inclusion.
1.	 Uphold regulatory best practice 
through all operational processes.
2.	 Ensure ESG transparency 
with clear reporting and 
communications.
3.	 Enhance AML and cybersecurity 
procedures, including governance.
4.	 Engage with portfolio companies 
on governance to identify gaps 
and provide support.
Highlights
1.	 Achieved carbon neutral status 
and committed to additional UK 
regional planting scheme. 
2.	 Enhanced sustainable resource 
management, including recycling 
and IT re-use initiatives.
3.	 Collaborated with cohort of 
portfolio companies to commence 
their carbon mapping journey.
1.	 Enhanced employee well-being 
programmes.
2.	 Volunteering days increased  
with active participation in 
community projects.
3.	 Continued support for DEI, 
including specific initiatives to 
support gender diversity and 
inclusion and formalising of  
DEI policy.
1.	 Enhanced our structured 
framework for risk identification, 
assessment and tracking through 
the Risk Register.
2.	 Formalised Mercia’s use of an ESG 
questionnaire to support portfolio 
companies identify ESG risks and 
opportunities, and how these 
are considered as part of their 
operations. 
3. 	 Formalised Mercia’s exclusion and 
vulnerable customer policy.
Short-term focus
1.	 Strengthen carbon measurement 
activities for carbon footprint, 
including Scope 3 emissions.
2.	 Formalise pathway to support 
transition to a Net Zero economy 
3.	 Continue to invest in sustainable 
investment propositions.
1.	 Broaden DEI targets and 
measures, further integrating 
inclusive practices across all 
business functions.
2.	 Collaborate with community 
partners and stakeholders to 
deliver impactful change.
1.	 Continue to enhance oversight 
and regulatory governance 
frameworks.
2.	 Training and education across 
Mercia and portfolio companies.
3.	 Strengthen supply chain 
sustainability procedures.
Mercia’s ESG strategy
Institutionalising these practices
Specialist roles and quarterly updates
During the year, we recognised the need for a dedicated ESG 
manager role and have recently made an appointment.
This role is committed to further integrating sustainability  
and social and corporate responsibility considerations into  
our activities, as well as leading ESG initiatives.
Certifications and recognitions
Demonstrating our commitment
Mercia is a proud signatory of the Principles for Responsible 
Investing (“PRI”), the Women in Finance Charter and Women  
in Investing Code. These commitments reflect our dedication  
to sustainable investment practices and gender balance within 
the financial sector. Our efforts have also been recognised in 
the UK Government-funded ‘Impact, environmental and social 
signals in startups and scaleups’ report, positioning Mercia 
amongst the top 10 investors across a number of ESG metrics. 
Looking ahead: continuous improvement  
and new initiatives
Commitment to future goals
As we move forward, we are dedicated to continuously 
enhancing our ESG strategies. Our upcoming stewardship policy 
will formalise our approaches to responsible investing. We are 
focused on setting ambitious, but realistic, environmental targets 
to support the UK’s transition to a Net Zero economy. 
Through dedicated roles, rigorous policies and transparent 
communication, we aim to lead by example in the ESG arena, 
fostering sustainable, inclusive growth that benefits all our 
stakeholders. Our commitment to ESG not only enhances our 
corporate reputation but also aligns with our strategic objectives, 
driving long-term value creation and resilience. In short – it is the 
right thing to do.
Jocelyne Bath 
Chief Operating Officer 
Jocelyne Bath 
Jocelyne joined Mercia in 2023. She has an extensive background working in a variety of high-growth businesses, small to large, 
in executive and senior roles focused on product differentiation, marketing, revenue maximisation and operations. Prior to 
Mercia, Jocelyne helped shape OXGENE as chief operating officer and then as managing director following OXGENE’s sale to 
WuXi. Jocelyne holds a Masters in Engineering from the University of Southampton.

16
Mercia Asset Management PLC            Annual Report and Accounts 2024
Our collaborative culture 
and recruitment efforts have 
strengthened our teams, 
while our commitment to 
training and development 
ensures that we are building 
a thriving and resilient 
workforce.”
People and talent
This year has been a period of significant 
growth and development for Mercia, marked 
by further targeted recruitment and a strong 
focus on building a robust and diverse team. 
Our commitment to regional growth and the 
enhancement of our company culture has 
laid a solid foundation for continued success.
Team expansion and diversity
In the past year, we have placed a 
considerable emphasis on expanding our 
team to support future growth. We have 
focused on attracting candidates who 
not only have a desire to be part of the 
regions, but also bring diverse skill sets 
from various sectors and backgrounds. 
This strategic approach has enabled us 
to integrate individuals with an interest 
in developing a career in investment 
management, thereby enriching our team 
with both experienced professionals and 
those at the beginning of their careers.
Empowering success 
through growth and 
team development

17
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Integration and talent development
The expansion of our team has facilitated the integration of 
less experienced individuals, supported by a robust framework 
of experienced colleagues who contribute to their training 
and development. This year, we have been more capable of 
introducing broader diversity and of nurturing our own talent 
rather than solely relying on more ‘traditional’ external hires.
Cultural strength and collaboration
Mercia prides itself on a collaborative culture, which remains 
one of our core strengths. Despite our growth, we maintain a 
flat organisational structure, fostering an environment where 
everyone is encouraged to contribute in achieving our shared 
goals. This collaborative spirit ensures that there is always 
support available, encouraging a culture of continuous learning 
and mutual success.
Retention and professional development
Staff retention has been much higher in this reporting period. 
This is an important attainment as we continue to perform 
well against the industry average for financial services. Our 
commitment to offering a competitive remuneration package, 
developing our employees’ careers and creating a supportive 
work environment has been instrumental in achieving a higher 
retention rate.
Through the iteration of our career paths matrices, we clearly 
define progression paths from analyst to senior roles, ensuring 
that our employees have a transparent roadmap for their career 
development. Additionally, we are focusing on the professional 
growth of our operations team, ensuring they receive the 
necessary support for their development.
Management development and investment training
We have shaped a comprehensive management development 
programme and created a Mercia-specific training series, 
to ensure our investment professionals are aligned in their 
approach and follow consistent practices. Our significant 
investment in training and development remains central to 
our talent management strategy, enabling us to explore new 
opportunities for diverse qualifications and training initiatives.
Continued commitment to a thriving  
and resilient workforce
Mercia’s focus on regional growth, team diversity and 
professional development has positioned us well for continued 
success. Our collaborative culture and recruitment efforts have 
strengthened our teams, while our commitment to training 
and development ensures that we are building a thriving and 
resilient workforce. As we begin the current year, we remain 
dedicated to fostering a supportive and dynamic environment 
that enables our employees to thrive and contribute to Mercia’s 
ongoing growth and success.

18
Mercia Asset Management PLC            Annual Report and Accounts 2024
Impact investment
Will Clark 
Managing Director, 
Mercia Ventures 
Impact
in action
Beyond closing the regional funding gap and creating jobs, 
Mercia’s investments drive positive impacts across sectors. 
Companies like Suiso, ImmuOne and Locate Bio exemplify this. 
We have backed Suiso, a pioneering Rotherham-based company 
developing innovative hydrogen generation technology to 
drive the transition to green energy. Similarly, our backing of 
the women-led ImmuOne promotes diversity while pioneering 
lung-modelling technology, aimed at replacing animal testing. 
In the same vein, our support for Locate Bio has been crucial in 
advancing groundbreaking biotechnological solutions, enabling 
significant progress in clinical trials.
We have led various initiatives to deliver meaningful impact. 
Our Rise & Thrive events offer practical support and training to 
ambitious women founders facing challenges accessing growth 
capital. Mercia launched this resilience programme to help under-
represented founders scale their companies through workshops.
Furthermore, we host networking events like ‘Women in 
Business: Networking Afternoon Tea’ and ‘Meet the Funder’ 
sessions, providing opportunities for women in business to 
connect, seek guidance and access investment. As a Women  
in Finance Charter signatory, we pledge to foster gender balance 
in financial services, underscoring the charter’s commitment to 
a balanced and fair industry.
Mercia’s impact extends beyond investment, with volunteering and 
charity support making a tangible difference in communities. From 
hands-on support and fundraising for food banks to participating 
in charity hikes and challenges, Mercia’s team embodies the 
#OneMercia spirit, contributing to societal well-being.

19
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Suiso:
Bringing green hydrogen to the regions 
Suiso is a pioneering Rotherham-based company 
developing innovative hydrogen generation 
technology to drive the transition to green energy. 
Its compact onsite generators can produce low-cost, 
low-carbon hydrogen from natural gas or biogas, 
capturing the carbon as a valuable byproduct. 
A study by the UK Government confirmed that 
Suiso’s technology produces significantly lower 
emissions than existing methods like electrolysis 
or steam methane reforming. This game-
changing approach allows businesses to rapidly 
decarbonise operations by generating clean 
hydrogen power on their doorstep, rather than 
awaiting construction of large, centralised plants. 
The £3.0million investment from Mercia Ventures 
will enable Suiso to scale up and pilot its technology. 
Longer term, Suiso aims to produce generators 
supplying enough hydrogen to fuel 50 heavy trucks 
per day – decarbonising hard-to-abate sectors like 
heavy industry and transportation. 
Suiso exemplifies our focus on backing innovative, 
purpose-driven businesses aligned with the 
green transition. By investing in companies like 
Suiso in underserved regions, we are catalysing 
the development of ground-breaking Clean Tech 
solutions and sustainable job creation across the UK. 
IsomAb:
Pioneering innovation in diabetes treatment
Mercia invested in IsomAb, a Nottingham-based 
spin-out dedicated to developing groundbreaking 
treatments for diabetics at risk of amputation due 
to peripheral arterial disease. This investment 
underscores Mercia’s commitment to support 
regional biotech innovation and impactful 
regional ventures.
Founded in 2022, IsomAb is advancing isoform-
specific disease-modifying antibody treatments 
for serious and life-threatening conditions, initially 
focusing on peripheral ischaemia. This £7.5million 
funding round represents a significant step in 
IsomAb’s journey.
IsomAb’s lead program, ISM-001, targets the  
VEGF-A165b isoform of Vascular Endothelial 
Growth Factor-A (VEGF-A), based on two decades of 
research by the company’s founders. This innovative 
approach aims to treat peripheral arterial disease 
in patients with concomitant metabolic syndrome 
and Type II diabetes by reducing serum levels of 
VEGF-A165b, crucial for new blood vessel formation 
in ischemic conditions.
The unique mechanism of ISM-001, targeting a 
specific pathway and reducing harmful VEGF165b 
levels, offers an unparalleled treatment approach 
for patients, especially those with Type II diabetes 
mellitus and peripheral vascular disease at risk  
of amputation.
Mercia’s investment in IsomAb highlights the 
company’s ability to attract co-funding and 
reinforces Mercia’s role as a purpose-driven 
impact investor.

20
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Investment Officer’s review
Powering 
forward 
Assessing market dynamics
In our November 2023 interim report, I discussed prevailing market conditions and importantly, Mercia’s strategic response. I noted: 
“...we have advised our investees to remain focused on their strategies, bolstered by adequate cash reserves and our disciplined 
support, to concentrate on the controllable elements and run their businesses efficiently.” This focus has served our portfolios well 
throughout the year.
Funds under management – powering ahead
Dedicated long-term efforts from our talented equity and lending teams
In a year of market volatility and economic uncertainties, Mercia achieved a record organic increase in funds under management 
(“FuM”) with fund inflows exceeding £0.5billion. This substantial growth in FuM, without any redemptions, underlines the trust 
that investors place in our financial stewardship and is testament to our teams’ sustained commitment, capital deployment and 
disciplined approach to adding value to our investees and the communities in which we operate.
Asset class
1 April  
2023  
£’m
Transition to 
realisation 
phase  
£’m
Inflows  
£’m
Performance 
£’m
Distributions 
£’m
31 March 
2024  
£’m
Post-year 
end inflows 
£’m
Liquidity
31 March 
2024  
£’m
Liquidity
31 March
2023
£’m
Venture
630
(47)
365
(9)
(26)
913
44
404
161
Debt
556
(65)
197
4
(5)
687
–
262
166
Private equity
48
(16)
–
–
(2)
30
–
–
13
Total FuM
1,234
(128)
562
(5)
(33)
1,630
44
666
340
Proprietary capital
203
–
–
(10)
(4)
189
–
47
38
Total AuM
1,437
(128)
562
(15)
(37)
1,819
44
713
378
Julian Viggars 
Chief Investment Officer

21
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Significant contributions from five new British Business Bank mandates
A considerable proportion of this year’s FuM inflows came from existing strategic partnerships, principally with the British Business 
Bank (“BBB”). This long-term collaboration resulted in £360.0million of new regional mandates, awarded in February and March 2024:
In February 2024:
Midlands Engine Investment Fund (“MEIF”) II – Equity ESEM: £83.0million allocated for investments in the East Midlands and 
South East Midlands;
MEIF II – Equity WM: £80.0million allocated for investments in the West Midlands; and
MEIF II – Debt WM: £44.0million allocated for lending in the West Midlands, managed by Frontier Development Capital Limited (“FDC”).
In March 2024:
Northern Powerhouse Investment Fund (“NPIF”) II – Equity YH: £100.0million allocated for investments in Yorkshire and the 
Humber; and
NPIF II – Debt YH: £53.0million allocated for lending in Yorkshire and the Humber.
Second generation BBB funds
First generation BBB funds
Fund
Original 
fund size  
£’m
Mercia 
mandates 
awarded 
£’m
%
Original 
fund size  
£’m
Mercia 
mandates 
awarded 
£’m
%
Final 
fund size 
£’m
Mercia 
mandate 
£’m
%
NPIF YH Equity
100
15.2%
57
14.3%
122
24.4%
NPIF YH Debt
53
8.0%
50
12.5%
92
18.4%
660
153
23.2%
400
107
26.8%
500
214
42.8%
MEIF Equity
163
40.8%
23
9.2%
54
18.0%
MEIF Debt
44
11.0%
–
–
– 
–
400
207
51.8%
250
23
9.2%
300
54
18.0%
Total
1,060
360
34.0%
650
130
20.0%
800
268
33.5%
As can be seen from the table above, Mercia has increased its initial share of the key Northern Powerhouse and Midlands Engine 
mandates from c.20% in 2017 via the previous mandate awards, to c.34% and in size from c.£130million to c.£360million. In the first 
generation NPIF YH and MEIF Proof of Concept (“POC”) mandates, Mercia’s mandate sizes more than doubled (c.£138million) during 
the funds’ five-year investment phase.
The new recent commitments have increased Mercia’s total mandates from the BBB to c.£0.5billion, net of the valuation 
methodology change (from mandate size to fund net asset value), now that the 2017 NPIF YH Equity and Debt and MEIF POC 
mandates have moved into their realisation phase.
Other fundraising successes
Our Enterprise Investment Scheme (“EIS”) and Northern Venture Capital Trusts (“VCTs”) teams also successfully raised substantial 
new funds. The Northern VCTs’ successful £60.0million fundraise was significant in the context of a more challenging fundraising 
environment. This fundraise underscores the trust Mercia has built in managing the Northern VCTs, which remain a vital catalyst for 
growth, empowering businesses to thrive across the UK, even in challenging times. 
Our EIS team raised c.£14million during the financial year, growing market share against a much softer fundraising environment. 
Additionally, during the financial year we were awarded a further c.£16million in capital as part of the North East Venture Fund (“NEVF”) 
mandate.
Since 31 March 2024, c.£15million has been successfully raised by our EIS team, as well as shares totalling £29.2million in value 
being allotted by the Northern VCTs on 4 April 2024, as part of the second half of their £60.0million fundraise.

22
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Investment Officer’s review continued
Achievements of Frontier Development Capital
FDC continued to perform in line with the Group’s expectations and has now achieved another of its two-year contingent deferred 
consideration targets, eight months early, with the addition of £100.0million in FuM via a new Brownfield Regeneration Fund for the 
West Midlands.
These new inflows have significantly increased our financial dry powder and at the year end, we had c.£713million (2023: c.£378million) 
of liquidity across all our funds and balance sheet, c.£157million (2023: c.£128million) of which sits within FDC’s debt funds.
Direct investments: current standing and market dynamics
The downward re-rating of listed technology companies which began in 2022 persisted into 2023, reducing appetite for venture 
investment from private market funds. This continued to impact valuations as new funding rounds became more challenging to 
close, with new money either ‘sitting on the fence’ or negotiating advantageous terms. The impact of this was particularly felt by 
those existing investors who were unable to follow their money. Mercia, largely protected by significant liquidity, has navigated 
these challenges by selectively supporting portfolio companies through co-investment from across our funds. This strategy was 
evidenced by the substantial capital raises completed by Warwick Acoustics Limited (“Warwick Acoustics”), Tozaro Limited (formerly 
MIP Discovery Limited) and Locate Bio Limited (“Locate Bio”) early in 2024, ensuring operational stability for each investee for 
approximately 24 months. 
The table below lists Mercia’s top 20 investments by fair value as at 31 March 2024, including the net cash invested, realisation 
proceeds, realised gain, fair value movements and the fully diluted equity percentage held.
Year of 
first direct 
investment
Net 
investment 
value as at 
1 April 2023 
£’000
Net cash 
invested 
year to 
31 March 2024  
£’000
Investment 
realisation 
year to 
31 March 2024  
£’000
Realised gain 
year to 
31 March 2024  
£’000
Fair value 
movement 
year to 
31 March 2024  
£’000
Net 
investment 
value as at 
31 March 2024  
£’000
Equity 
percentage 
held as at 
31 March 2024  
%
Voxpopme Ltd
2018
11,015
861
–
–
3,973
15,849
20.4
Netacea Group Ltd
2022
11,693
2,696
–
–
272
14,661
34.2
Warwick Acoustics Ltd
2014
9,695
2,011
–
–
228
11,934
37.3
Medherant Ltd
2016
10,934
–
–
–
–
10,934
33.3
VirtTrade Ltd *
2015
10,082
2,080
–
–
(1,939)
10,223
61.4
Invincibles Studio Ltd
2015
8,697
–
–
–
(130)
8,567
35.5
Locate Bio Ltd
2018
4,858
2,500
–
–
479
7,837
20.1
Eyoto Group Ltd
2017
5,487
3,977
–
–
(2,322)
7,142
24.7
Ton UK Ltd **
2015
5,382
746
–
–
481
6,609
40.4
Aonic Founder SCS
2023
–
–
3,784
–
–
3,784
0.0
Axis Spine Technologies Ltd
2022
3,000
–
–
–
–
3,000
9.4
Tozaro Ltd ***
2020
1,449
1,205
–
–
80
2,734
11.9
Pimberly Ltd
2021
1,375
–
–
–
1,237
2,612
4.9
sureCore Ltd
2016
2,417
–
–
–
(1)
2,416
22.0
Forensic Analytics Ltd
2021
1,750
–
–
–
514
2,264
7.4
Nova Pangaea (Holdings) Ltd
2022
2,250
–
–
–
–
2,250
0.0
MyHealthChecked PLC
2016
969
–
–
–
(187)
782
13.1
Uniphy Ltd
2022
550
40
–
–
137
727
3.9
Artesian Solutions Ltd
2023
–
63
–
–
476
539
0.8
Sherlock Biosciences Inc
2023
347
–
–
–
(7)
340
0.3
nDreams Ltd
2014
25,761
–
(30,211)
4,450
–
–
0.0
Impression Technologies Ltd
2015
15,260
3,298
–
–
(18,558)
–
65.1
Other direct investments
n/a
3,579
149
–
–
(2,071)
1,657
n/a
Total
136,550
19,626
(26,427)
4,450
(17,338)
116,861
n/a
*	
Trading as Avid Games.
**	 Trading as Intelligent Positioning.
***	 Formerly MIP Discovery Limited, prior to a change in registered name to Tozaro Limited in June 2024.
As at 31 March 2024, the fair value of our direct investment portfolio was £116.9million (2023: £136.6million), with a net £19.6million 
invested during the year. As a whole, the year saw positive fair value movements of £7.9million across 10 assets offset by downward 
movements of £25.2million on eight assets, giving a net fair value decrease of £17.3million. 

23
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Significant upward movements in Voxpopme Limited, resulting from the structuring of April 2023’s funding round,  
and Pimberly Limited, alongside smaller uplifts in the software businesses Forensic Analytics Limited (“Forensic Analytics”)  
and Intelligent Positioning Limited, were offset principally by Impression Technologies Limited (“Impression Technologies”),  
Eyoto Limited (“Eyoto”), VirtTrade Limited (“VirtTrade”) and Akamis Bio Limited (“Akamis Bio”).
Investment discipline, support and strategy
Having supported Impression Technologies for a decade in both our funds and balance sheet, at the end of May 2024 we made 
the very difficult decision to cease further material financial support. Mercia had reduced its direct investment carrying value for 
Impression Technologies at the time of its interim results, reflecting increased uncertainty following a sale process which did not 
ultimately succeed. Since that time, as announced, Impression Technologies had continued to explore options including further 
funding or a sale. Ultimately however, no successful new external funding or a sale of Impression Technologies was achieved.  
Mercia therefore reduced the full remaining carrying value of Impression Technologies.
Eyoto, in consultation with the US Food and Drug Administration (“FDA”) for its slit lamp product approval, now faces delays due to 
additional trials, so has shifted its focus to Europe where approval is already secured. Whilst we continue to provide financial and 
operational support, we have recognised this setback through a reduction in the carrying value of our investment. VirtTrade has 
experienced slower growth than planned in its CUE game, also reducing its enterprise value as industry multiples have stagnated. 
Akamis Bio, now included outside of the top 20, predominantly accounts for the remainder of the downward movement following 
an indicative funding round which significantly reduces the value of Mercia’s minority equity holding.
Cybersecurity firms like Forensic Analytics, which support UK police investigations and Netacea Limited, specialising in automated 
attack detection and mitigation, are making commercial progress as they adapt to and counter rising AI-related threats. Meanwhile, 
in the Life Sciences sector, promising developments continue. Medherant’s innovative testosterone patch for menopausal women 
is moving forward. The company has also signed a development partnership with Bayer. Locate Bio, benefiting from a £9.0million 
investment in early 2024, is showing success in its early clinical trials. Additionally, Warwick Acoustics has broken new ground, 
securing its first automotive contract for production in 2025 and is progressing multiple proof-of-concept projects with leading 
automotive OEMs. 
In the year, we paused on adding new companies to our direct investment portfolio, whilst also ensuring that we retain capacity to 
continue supporting our existing portfolio companies on their journey to exit across the next three years.
Progress through strategic sales
The notable sale of nDreams Limited (“nDreams”) in November 2023, having transacted at a 17.3% uplift to the 31 March 2023 
carrying value, returned £26.4million of cash to the Group’s balance sheet. This transaction not only returned substantial cash but 
also allowed us to maintain a direct interest in the ongoing development of nDreams and the augmented reality (“AR”)/Virtual 
Reality (“VR”) market, with £3.8million of the £30.2million total consideration invested into the pan-European Aonic group. This sale 
was just one of the realisation events in the year that contributed to total realisation proceeds of c.£93million across our funds and 
balance sheet. 
Investment overview – managed funds
During the year we invested c.£227million (2023: c.£144million) across the funds which we manage, into 155 businesses  
including 75 new companies.
Asset class 
FuM 
31 March 
2024  
£’m
Companies in 
portfolio  
No.
Amount 
invested  
£’m
Company  
exits  
No.
EIS
99
81
28
4
Regional venture
458
89
37
10
VCT
356
58
45
4
Debt
687
287
116
26
Private equity
30
5
1
2
Totals
1,630
520
227
46

24
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Investment Officer’s review continued
Strengthening our position as one of the UK’s most active investors
Mercia Ventures has reinforced its position as one of the leading venture capital firms in the 
UK. The basis of our success over the past year has been our ability to secure and expand 
the regional investment mandates from the BBB, additional NEVF funds plus new funds 
raised by our Northern VCTs and the EIS team. With record levels of capital raised by UK 
VCT and EIS managers in previous years, we noted that entry valuations in the pre-series A 
space remained competitive throughout the year. At Mercia, we leverage our predominantly 
regionally based investment staff to source new deals and maintain a competitive edge 
against other funders. Our network of over 1,000 successful non-executive directors (“NEDs”) 
and proven entrepreneurs provide good quality deal flow and critical insight, which is helpful 
in winning mandates in competitive situations.
Early-stage investment
Geographically positioned to secure top-tier, early-stage venture deals across the regions, 
the new BBB mandates permit a wide range of funding solutions that include ‘cash 
out’ components for high-growth businesses across the UK regions. These mandates 
provide a secure pool of capital for early-stage investments over the next five years across 
these regions. Our focus on both capital deployment and value creation enables us to 
attract businesses seeking a sustained partnership across multiple funding rounds. We 
aim to build a balanced portfolio for our investors that range from start-ups, including 
management breakouts such as Fourteen IP Limited and Secure Empty Property Limited, 
to businesses experiencing profitable growth phases, such as Azzure IT Limited. We also 
focus on generating returns for our EIS investors by investing in early and expansion-stage 
businesses like Sheffield-based Sitehop Limited and Liverpool-based Ulemco Limited, 
across the UK.
Our Early Stage Venture (“ESV”) team deployed c.£65million during the year, c.120% 
of target, highlighting an outstanding team effort given that it marks the first year of 
operations for ESV within Mercia Ventures. Furthermore, this was achieved in a year of 
transition with the ending of the five-year investment period of the first generation BBB 
regional funds, and the beginning of the five-year investment period for the second-
generation programme.
Scaleup investment
In companies seeking later-stage venture capital, we invested c.£45million on behalf of 
the Northern VCTs. Given the economic uncertainties, our team maintained a cautious 
approach to new investments, emphasising disciplined entry pricing. From a fundraising 
perspective, the Northern VCTs raised £60.0million, matching the largest fundraise ever by 
the Northern VCTs, with shares allotted in December 2023 and April 2024.
During the year, we also enhanced our investee partnership model, known as Nucleus, 
which focuses on four key areas; talent acquisition, specialist expertise introduction, growth 
partnership and expertise sharing across our portfolio. In doing so, our focus remains on 
portfolio performance and value creation. The successful Evotix Limited exit (£35.7million 
at a 4.6x return) by the Northern VCTs, demonstrates Mercia’s ability to foster significant 
returns on later-stage investments.

25
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Locate Bio: 
Fuelling innovation through strategic partnership
Mercia has been instrumental in Locate Bio’s journey from 
a university spin-out to a leader in its field. This partnership 
has supported Locate Bio through critical stages including 
clinical trials and significant fundraising rounds.
Locate Bio, under the leadership of CEO John von 
Benecke, has benefited from our investments. Starting 
with investment from our managed funds, the relationship 
evolved in October 2018 with a direct investment from 
our balance sheet. This was followed by a £2.0million 
investment in May 2019, leading a £10.0million syndicate 
round in September 2021 and most recently, a £2.5million 
contribution to an £8.4million syndicated funding round  
in March.
John emphasises that Mercia’s impact extends beyond 
financial support, highlighting the importance of sustained 
engagement and the invaluable transfer of knowledge.  
This partnership exemplifies a collaborative journey 
marked by shared expertise and enduring support.
Our involvement in Locate Bio’s growth underscores  
the commitment to fostering innovation in the high-tech 
sector. By investing in Locate Bio, we demonstrate our 
dedication to nurturing innovative solutions and  
advancing technological progress. 

26
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Investment Officer’s review continued
Supporting the UK’s small business community amidst economic shifts
The past 12 months have posed significant challenges for small businesses across the UK. Although the COVID pandemic has 
subsided, its lingering effects are still being felt, with many businesses grappling with high levels of debt, high interest rates  
and cost inflation.
Demand for growth capital has been subdued, with the majority of businesses focusing on internal challenges such as debt 
reduction, margin improvement and overhead cuts rather than on growth or acquisitions. Many funding requests are now 
to support cash flow or working capital as opposed to expansion projects. These challenges are further compounded as 
traditional lenders continue to consolidate their centralised models, including the closure by banks of high street branches 
and an increased aversion to SMEs and more generally, risk.
Mercia is very active in providing transactional debt such as for management buyouts and acquisitions. During the pandemic 
many of these transactions were paused, however in 2023 we experienced a strong inflow of new lending opportunities as 
a wave of pent-up deals finally came to market. More latterly, deal flow has returned to more ‘normal’ levels and although 
businesses remain focused on internal challenges, there will always be a level of exits driven by retiring shareholders or 
other events.
Mercia’s Debt funds have consistently filled the funding gap for viable businesses across the UK. During the last financial year, 
our response to market conditions and support for companies with strong financial controls and sustainable business models 
have solidified our position. Despite a challenging environment, our Northern Debt team completed 50 deals, a decrease 
from the 82 deals in 2023, with total lending down to £17.3million from £34.1million. This reduction not only reflects a reduced 
demand from SMEs but also a more cautious lending approach. It also coincides with the transition from NPIF to NPIF II at the 
end of December 2023.
It has been a very successful year for FDC, achieving its highest revenue to date, driven by an experienced and talented 
leadership team.
The integration into Mercia has been highly successful, thanks to the cultural compatibility between the two organisations. 
FDC’s strengthened relationship with Mercia’s Northern Debt team has been advantageous in fostering mutual deal referrals. 
Similarly, Mercia’s track record and expertise has supported FDC in securing the MEIF II Debt WM mandate. FDC can already 
offer up to £7.5million in growth capital nationally and up to £20million in property finance across the West Midlands 
region through its existing mandates. Winning the new BBB mandate has added to that capability, with FDC now providing 
essential debt finance solutions ranging from £250,000 to £2.0million throughout the region.
During the year, FDC’s assets under management (“AuM”) grew from c.£441million to over £540million. This excellent growth 
is a testament to FDC’s reputation and track record for delivering strong results for its fund investors.
Higher interest rates have presented a significant challenge for SMEs during the past 12 months; however, FDC’s property team 
have continued to support known, well capitalised and capable developers on both residential and commercial development 
transactions. Market and occupier confidence continues to improve and the team are in the process of raising additional new 
funds. The property portfolio remains in good shape, generating strong investor returns. 
With the securing of both the MEIF II Debt West and NPIF II Y&H Debt mandates totalling £97.0million, Mercia can continue to 
deliver these key UK Government schemes across the regions. Our ability to act swiftly, leveraging both government-backed 
schemes and privately raised funds, positions us as a leading SME lender in the regional debt market. With a loan range that 
spans from £250,000 to £20million, we are optimistic for increased activity in the coming year.

27
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Pathways to growth
Mercia identifies high-quality small businesses by their ambitious, motivated management teams who possess a sense 
of ownership and responsibility. Building a successful small company demands unwavering focus and Mercia values the 
opportunity to align with such committed individuals.
Despite ongoing high interest rates leading to lower levels of gearing and an uncertain economic environment leading to 
lower deal volumes across the lower mid-market PE market, Mercia has remained proactive both in its existing EV Growth 
Fund II (“EVGII”) and FDC’s own growth fund. During the last year Mercia’s focus has been on improving performance  
within our portfolios. This approach was successfully demonstrated with two exits in the year – the 1.6x exit from ParkCloud 
Holdings Limited returning £7.2million and the 2.5x sale back to management of Winder Power Limited, returning 
£3.2million. These successful exits enabled one of our legacy funds to close with an overall 3x return on its portfolio.
As EVGII has now concluded its investment phase, the focus shifts towards collaborating with our portfolio companies  
to maximise value, with further cash returns anticipated in the near future.
Summary and look forward 
Following our successful fundraising activities and realisations, Mercia now possesses over £660million of managed fund 
capital to deploy, setting a solid foundation for increased equity investment and lending activities in this new financial year. 
We’ve become a leading provider of capital across the UK, supporting innovative businesses with venture capital, debt and 
private equity.
Whilst I’m disappointed that we have fallen short in achieving the average £20.0million per annum profit before tax element  
of our ‘Mercia 20:20’ vision, this has been partly due to the uncertain macro-economic and subdued public and private markets 
environment we still find ourselves in. Our realisations over the past three years have however exceeded £0.4billion across our 
funds and balance sheet, a significant accomplishment. I reiterate that our portfolios are well run and contain many resilient 
and promising assets. I remain confident that we are positioned to deliver significant value over the medium term for both our 
fund investors and shareholders. 
Looking ahead, two prominent themes are emerging in business funding. Investors, especially institutional ones, are 
increasingly seeking to generate not only robust financial returns but also meaningful societal impact. Concurrently, 
businesses are gravitating towards innovative, ‘hybrid’ funding models that offer the necessary flexibility, support and 
motivation to prosper. As Mercia grows, it will continue with its mission as a partner known for impactful and adaptable 
funding solutions.
I would like to thank all the team members of #OneMercia who played key roles in our record fundraising year. I am also 
pleased that all our equity investing and lending teams have such liquidity to be able to make new investments from  
our funds in the years to come, together with continuing to support existing ones where merited. Their efforts over  
many years have helped Mercia become the go-to investor for SMEs across the UK. 
Julian Viggars
Chief Investment Officer

28
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Financial Officer’s review
Martin Glanfield 
Chief Financial Officer
Strong 
progress
Overall financial performance
Notwithstanding the inflationary challenges affecting the UK economy in general and more specifically the financial services sector 
during Mercia’s financial year to 31 March 2024, the Group was able to increase its EBITDA compared with the prior year. This was 
due in part to the continuing positive performance of Frontier Development Capital Limited (“FDC”).
A significant increase in bank interest receivable has also enabled the Group to report a higher adjusted operating profit than the 
prior year. 
Proposed final dividend
The Board adopted Mercia’s progressive dividend policy in December 2020 and since then has declared and paid interim and final 
dividends totalling 2.41 pence per share, equating to dividend payments to shareholders of £10.7million. 
Given the Group’s twin sources of profitability and cash inflow, being regionally focused proactive specialist asset management, plus 
direct investment with periodic cash realisations, the Group’s dividend policy does not need to be anchored to one or other source 
of liquidity, hence the Board’s continuing intention to grow total dividends year on year.
The continuing positive overall trajectory of the Group has enabled Mercia’s Board to recommend a proposed final dividend of  
0.55 pence per share (2023: 0.53 pence per share). If approved by shareholders at the Annual General Meeting in September 2024, the total 
dividend for the year will be 0.90 pence per share (2023: 0.86 pence per share), a year-on-year increase of c.5% (2023: increase of 7.5%).
If approved by shareholders, the final dividend will be paid on 1 November 2024 to shareholders on the register at the close of 
business on 4 October 2024.
Share buyback
Although recent share buybacks in the specialist asset management sector have done little to positively affect share price 
performance (if at all) and a resultant reduction in discounts to net asset value, Mercia has always said that if it enjoyed a significant 
cash realisation it would consider how best to distribute a proportion of those proceeds to shareholders. Mercia’s realisation of its 
direct investment in nDreams Limited in November 2023, significantly increased the Group’s cash position. Given that the Group 
also has no debt, Mercia announced an up to £5.0million share buyback programme at the time of its interim results at the end of 
November 2023. As at 31 March 2024, Mercia had bought back 10,379,708 shares into Treasury at an average overall cost per share  
of 30.8p, and at a total cost of £3,194,000. The buyback concluded on 29 May 2024, with 15,706,088 shares bought back in total  
at an average price of 31.8 pence per share.

29
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Alternative performance measures (“APM”)
The Directors believe that the reporting of both EBITDA and adjusted operating profit assist in providing insightful measures  
of operating performance for businesses such as Mercia and are APMs of interest to both current and potential shareholders.
EBITDA is defined as operating (loss)/profit before exceptional item, depreciation, realised gains/(losses) on the sale of direct 
investments, fair value movement in direct investments, share-based payments charge, amortisation of intangible assets and 
movement in fair value of deferred consideration.
Adjusted operating profit is defined as EBITDA plus net finance income.
Results reported on an APM basis are denoted by ¹ throughout this review.
Year ended 
31 March 
2024 
£’000
Year ended 
31 March 
2023 
£’000
Revenue
30,434
25,881
Administrative expenses
(24,897)
(20,692)
EBITDA1
5,537
5,189
Net finance income
4,160
2,397
Adjusted operating profit1 
9,697
7,586
Depreciation
(489)
(309)
Net finance income
(4,160)
(2,397)
Realised gain/(loss) on sale of direct investments
4,450
(849)
Fair value movement in direct investments
(17,338)
1,201
Share-based payments charge
(1,002)
(1,049)
Amortisation of intangible assets
(2,989)
(2,337)
Movement in fair value of deferred consideration
(540)
(1,462)
Operating (loss)/profit before exceptional item
(12,371)
384
Exceptional item
–
(372)
Operating (loss)/profit
(12,371)
12
Net finance income
4,160
2,397
(Loss)/profit before taxation
(8,211)
2,409
Taxation
626
427
(Loss)/profit and total comprehensive (expense)/income
(7,585)
2,836
A reconciliation of these results prepared in accordance with International Financial Reporting Standards (“IFRS”) to those 
presented on an APM basis are as follows:
Year ended 31 March 2024
IFRS as 
reported 
£’000
Depreciation 
£’000
APM basis1 
£’000
Administrative expenses
(25,386)
489
(24,897)
Depreciation
–
(489)
(489)
Year ended 31 March 2023
IFRS as 
reported 
£’000
Depreciation 
£’000
APM basis1 
£’000
Administrative expenses
(21,001)
309
(20,692)
Depreciation
–
(309)
(309)
Revenue 
Revenue increased 17.6% to £30,434,000 (2023: £25,881,000) and comprised fund management related fees, initial management 
fees from investment rounds, arrangement fees from loans, investment director monitoring fees, sundry business services income 
and VCT share offer fees.

30
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Financial Officer’s review continued
Administrative expenses1
Administrative expenses, excluding depreciation, increased 20.3% to £24,897,000 (2023: £20,692,000) and comprised predominantly 
staff-related, office, marketing, professional adviser and VCT share offer-related costs.
Mercia anticipates that the financial benefits of operational leverage will be realised as its funds under management increase,  
by both its future organic and inorganic initiatives.
EBITDA
EBITDA increased 6.7% to £5,537,000 (2023: £5,189,000), equating to an EBITDA margin of 18.2% (2023: 20.0%). The Group has 
therefore largely been able to offset the inflationary impact during the financial year on its cost base.
Net finance income
Total gross finance income of £4,216,000 (2023: £2,428,000) arose largely from a material increase in interest receivable on cash 
deposits (as shown in note 9 of the consolidated financial statements) following Bank of England base rate increases during the  
year, together with the crystallisation of convertible loan interest within the direct investment portfolio. Finance costs of £56,000 
(2023: £31,000) comprised interest payable on office leases and the Group’s staff electric car scheme.
Fair value movement in direct investments
Year ended 
31 March 
2024 
£’000
Year ended 
31 March 
2023 
£’000
Investment movements excluding cash invested and realisations:
Unrealised gains on the revaluation of direct investments*
7,877
11,324
Unrealised losses on the revaluation of direct investments*
(25,215)
(10,123)
Net unrealised fair value movements
(17,338)
1,201
*	
Excluding the impact of the demerger of Netacea Limited from Intechnica Holdings Limited in year ended 31 March 2023.
The net unrealised fair value movement in direct investments resulted in a £17,338,000 decrease (2023: £1,201,000 increase) and  
as at 31 March 2024, the fair value of the Group’s direct investment portfolio was £116,861,000 (2023: £136,550,000).
Unrealised fair value gains arose in 10 (2023: five*) of the Group’s direct investments. The largest unrealised fair value gain was in 
respect of Voxpopme Limited, which accounted for £3,973,000 of the total (2023: £4,145,000 unrealised fair value gain in respect  
of VirtTrade Limited).
There were eight (2023: six*) unrealised fair value decreases, the largest being £18,558,000 which arose in respect of Impression 
Technologies Limited (“Impression Technologies”) (2023: £3,511,000 unrealised fair value decrease in Netacea Group). As more fully 
set out in the Chief Investment Officer’s review, Mercia ceased further material investment into Impression Technologies in May 2024, 
resulting in the full impairment of the Group’s direct investment fair value as at 31 March 2024.
Share-based payments charge
The £1,002,000 non-cash charge (2023: £1,049,000) arises from the total number of issued and vested share options held by 
employees throughout the Group, ranging from 28 January 2020 to 31 March 2024.
Amortisation of intangible assets
The amortisation charge for the period of £2,989,000 (2023: £2,337,000) represents amortisation of the acquired intangible assets  
of FDC and the VCT fund management business.
Movement in fair value of deferred consideration
The purchase price of FDC in December 2022 included an element of contingent deferred consideration which is subject to a number 
of targets being met. Movement in the fair value of this contingent deferred consideration during the year to 31 March 2024 has 
resulted in a charge to the consolidated statement of comprehensive income of £540,000 (2023: £131,000).
In the prior year to 31 March 2023, a charge to the consolidated statement of comprehensive income of £1,331,000 represented the 
unwinding of the discount on the final deferred consideration payment relating to the acquisition of the VCT fund management business in 
December 2019. This was settled in cash in December 2022 and new Mercia Asset Management PLC Ordinary shares issued in January 2023.

31
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Taxation
The components of the Group’s tax credit are shown in note 11 of the consolidated financial statements. The overall tax credit for 
the year comprises the continued unwinding of the deferred tax liability in respect of the intangible assets arising on the acquisition 
of FDC and the VCT fund management business, partially offset by a corporation tax charge on taxable profits.
Loss and total comprehensive expense for the year
The adjusted operating profit plus the realised gain, less the net fair value decrease for the year and other non-cash charges, led to a 
consolidated total comprehensive expense of £7,585,000 (2023: income of £2,836,000). This has resulted in a basic loss per Ordinary 
share of (1.71) pence (2023: basic earnings per Ordinary share of 0.64 pence).
Summarised statement of financial position
As at 
31 March 
2024
£’000
As at 
31 March 
2023 
£’000
Goodwill and intangible assets
36,296
39,285
Direct investment portfolio
116,861
136,550
Other non-current assets, trade and other receivables
4,810
4,751
Cash and cash equivalents
46,940
37,834
Total assets
204,907
218,420
Trade, other payables and lease liabilities
(9,595)
(7,720)
Deferred consideration
(2,279)
(3,239)
Deferred taxation
(3,792)
(4,540)
Total liabilities
(15,666)
(15,499)
Net assets
189,241
202,921
Net assets per share (pence) **
43.4p
45.4p
**	 436,319,815 Ordinary shares, excluding those held in treasury, has been used as the denominator for calculating net assets per share as at 31 March 2024. 446,581,202 Ordinary 
shares were in issue as at 31 March 2023 and therefore used as the denominator for calculating the comparative net assets per share. 
Intangible assets
The Group’s intangible assets consist of goodwill and the intangible assets recognised on the acquisition of FDC and the VCT fund 
management business.
Direct investment portfolio
During the year, Mercia’s direct investment portfolio reduced from £136,550,000 as at 1 April 2023 (2023: £119,558,000 as at 1 April 2022) 
to £116,861,000 as at 31 March 2024 (2023: £136,550,000 as at 31 March 2023), a c.14% decrease (2023: c.14% increase).
The Group invested £19,626,000 net (2023: £20,653,000 net) into 11 existing direct investments (2023: 10 existing and three  
new direct investments), with the top 20 direct investments representing 98.6% of the total direct investment portfolio value  
(2023: 98.4%).

32
Mercia Asset Management PLC            Annual Report and Accounts 2024
Chief Financial Officer’s review continued
Cash, cash equivalents and short-term liquidity investments
At the year end, Mercia had cash and cash equivalents totalling £46,940,000 (2023: £37,834,000).
The Group continues to have limited working capital needs due to the nature of its business and during the year cash generated 
from operating activities totalled £7,872,000 (2023: £3,019,000).
As at 31 March 2024, the Group’s cash and cash equivalents were spread across four leading United Kingdom banks and a BlackRock 
Sterling money market fund, earning an average overall yield of c.5%.
The summarised movements in the Group’s cash and cash equivalents during the year are shown below.
Year ended 
31 March 
2024 
£’000
Year ended 
31 March 
2023 
£’000
Opening cash and cash equivalents
37,555
56,049
Cash generated from operating activities
7,872
3,019
Corporation tax paid 
(788)
(1,819)
Net cash generated from/(used in) direct investment activities 
9,360
(14,930)
Acquisition of Frontier Development Capital Limited
–
(6,951)
Cash acquired with Frontier Development Capital Limited
–
2,882
Deferred consideration paid in respect of acquisitions
(1,500)
(2,100)
Cash inflow from other investing activities
1,991
5,327
Repurchase of own shares into treasury
(3,194)
–
Net cash used in financing activities
(4,356)
(3,922)
Closing cash and cash equivalents
46,940
37,555
Outlook
Once again, these results demonstrate Mercia’s robust business fundamentals, despite the significant salary and general inflation 
experienced in the asset management sector during the financial year, and the impact of its decision to cease further investment 
into Impression Technologies. 
Set against another year of subdued inflows by the asset management sector, Mercia achieved record fund inflows of c.£562million 
during the year and increased revenues, EBITDA, adjusted operating profit, dividends and cash.
Whilst always keeping a careful eye on the horizon, Mercia’s cautious optimism at the time of its interim results in November 2023 
has been borne out by significant new fund mandate wins and successful VCT and EIS fundraises. Taken together, they point to the 
potential for further positive progress in the current financial year. 
With new long-term fund management contracts secured, Mercia has never been financially stronger and for this we remain grateful 
to our excellent staff for their continuing efforts and our many long-term supportive fund investors and shareholders. 
Martin Glanfield
Chief Financial Officer

33
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Principal risks and uncertainties
Monitoring 
and managing risk
The Board considers that the principal risks and uncertainties detailed in this Annual Report represent the current key potential 
obstacles to achieving the Group’s strategic objectives. 
They form part of 48 (2023: 45) separately identified risks which are being monitored. The key controls over the Group’s principal risks 
and uncertainties are documented in Mercia’s risk register, which includes an assessment of the risk together with the potential severity 
of impact, likelihood of occurrence and mitigating actions. 
An assessment of the effectiveness of mitigating controls determines the residual risk score for each identified risk and any further 
actions required for those outside our risk tolerance.
Mercia’s risk dashboard is drawn from the residual risk score of each risk. New risks added or updates to risk scores will result in 
movement of the ‘dials’ to give the Board an immediate visual awareness of our changing risk profile, when compared with the 
previous period’s dashboard.
The Group’s risk monitoring framework has remained effective during the financial year. The Board monitors and evaluates the key 
risks to ensure that appropriate measures are in place to minimise the likely occurrence and impact of those risks identified, should 
they materialise. There may be additional risks and uncertainties that are not known to the Board, or deemed to be less material, 
which may also adversely impact performance, and thus are monitored within the Group’s overall risk management framework. 
The framework provides reasonable, but not absolute, assurance that the Group’s principal risks are managed to an acceptable 
level, whilst acknowledging that the specialist alternative asset management sector in which Mercia operates have investment risk 
inherent within them. Mercia’s risk management framework is therefore constructed to identify and navigate downside risks, whilst 
seeking to take advantage of upside risk, particularly when investing in young companies.
External Strategic Risk has fallen during the year as a result of a reduction in geopolitical risk, driven by the conflicts in Ukraine and 
Gaza having not had a material impact on UK-based investee companies. Other notable events which reduced External Strategic Risk 
were the successful tenders to manage five new regional fund mandates for the British Business Bank (“BBB”) over the next 10 years, 
the exit of Mercia’s investment in nDreams Limited (“nDreams”) demonstrating good market realisation timing, and enhancements 
made to the investment process, with a focus on early-stage investments.
Mike Vinton 
Group Risk &  
Compliance Director

34
Mercia Asset Management PLC            Annual Report and Accounts 2024
High
Very low
Medium
Operational
Low
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
2.00
Strategic
Very low
High
Low
Medium
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
2.00
Operational
Very low
Medium
High
Low
The overall risk posed by External Operational factors has reduced, in part due to interest rate and inflation environments becoming 
less stressed than last year, led by inflation rates starting to fall. This reduced several of the risk scores, both on portfolio investee 
companies (including valuation risk) and risks to Group entities. Additionally, the impact of supply chain risks initially feared last 
year, have not manifested themselves in practice for portfolio investee companies. Finally, FCA-regulated subsidiary, Mercia Fund 
Management Limited (“MFM”), has removed the complex activities falling under the FCA’s Client Assets Sourcebook.
Internal Strategic Risk has also reduced, principally due to recruitment at the senior management level. An experienced Chief 
Operating Officer joined in the year, with enhancements made to the Executive Committee to ensure that strategic focus and 
direction is appropriately communicated across the Group.
The risk posed by Internal Operational factors has lessened slightly over the year due to structures and the governance required for the 
FCA’s Senior Managers and Certification Regime being further embedded into operational activities, enhancements to the treasury policy 
and our ESG project demonstrating good progress. Arrangements to manage conflicts of interest have increased in complexity following 
the award of the new BBB mandates, with enhancements having been made to policies and processes to address this risk.
We have continued to maintain a high focus on risks such as cybercrime given the increased potential for cyberattacks, and we 
continue to invest heavily in cyber defence and detection software tools. This threat is one that will be of an ongoing nature, 
particularly with respect to the financial services industry.
Risks
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
Operational
Very low
High
2.00
Low
Medium
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
High
Very low
2.00
Low
Medium
Strategic
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
Strategic
Very low
High
2.00
Low
Medium
External
Internal
Operational
Very low
Medium
High
Low
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
2.00
Dashboards as at 31 March 2024
Dashboards as at 31 March 2023
External
Strategic
Very low
High
Internal
Low
Definitions
Strategic risks
include longer-term, structural risks such as geopolitical risks 
and changes to individual investor tax reliefs available.
Operational risks
include internal systems and controls, people and talent risks 
such as staff retention, and compliance risks such as financial 
crime and reputational risks arising therefrom.
External risks
include cyber, regulatory, competitor, legal, force majeure, 
economic risks and inflationary pressures.
Internal risks
include the successful execution of the Group’s strategy and 
adequate management of conflicts of interest.
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
2.00
Medium
0
9.00
8.50
8.00
7.50
7.00
6.50
6.00
5.50
5.00
4.50
3.50
2.50
1.50
1.00
0.50
4.00
3.00
2.00
Principal risks and uncertainties continued

35
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
We maintain focus on regulatory risk and, following our Senior Independent Director being appointed as the Consumer Duty 
Champion, the identification and enhancement of management information (“MI”) to assist with fulfilment of the new Consumer 
Duty requirements has been a key focus. Additionally, the Vulnerable Customer Policy has been introduced in the year. Work has 
also been undertaken to prepare for MFM becoming a ‘full scope firm’ under the Alternative Investment Fund Managers Directive 
(“AIFMD”), due to increased levels of funds under management. As part of this preparation, initial due diligence on potential 
depositary providers has taken place. This will be a key focus for the remainder of 2024. We have maintained a Remuneration  
Code in compliance with FCA requirements.
We continue to monitor the risk of failure to fully embrace the ESG agenda as set out on pages 14 and 15. We also continue to 
monitor climate change and assess our carbon footprint, including possible measures to reduce it. We have once again offset our 
footprint this year in order to be carbon neutral across the Group.
Emerging risks continue to be identified, assessed and monitored. One such risk is the increased use of artificial intelligence and the 
threats that it may bring to certain investment sectors, whilst being cognisant of the potential opportunities in others.
During the year, I joined Mercia as the new Group Risk & Compliance Director to lead the function and add to the resources available. 
This demonstrates the emphasis that Mercia places on remaining compliant with the FCA rules, appropriately managing risks and 
continuing to do the right thing.
I report on the monitoring of current risks, plus new or emerging risks, to each meeting of the Board and the Audit Committee. 
Operational-level monitoring is conducted through the senior leadership of the Group, and immediately escalated to the Executives 
and/or Board when appropriate. Enhancements to the risk identification and mitigation process are scheduled for the remainder of 
2024, with the objective of further embedding it within day-to-day activities.
The Group’s principal risks and uncertainties, and their possible consequences and mitigations are set out on the following pages.
Mike Vinton
Group Risk & Compliance Director

36
Mercia Asset Management PLC            Annual Report and Accounts 2024
Principal risks
Risk
Possible consequences
Mitigation
Breaches of the Group’s 
digital security, through 
cyberattacks or a failure 
of the Group’s digital 
infrastructure, could 
result in the loss of 
commercially sensitive 
data and/or create 
substantial business 
disruption.
Cybersecurity or infrastructure 
failures may result in the loss 
of data, misuse of sensitive 
information, systems downtime, 
reputational damage and legal or 
regulatory breaches.
Attacks on portfolio companies 
could, in addition, result in the loss 
of valuable intellectual property or 
be disruptive to business activities.
The Group reviews its infrastructure and cybersecurity 
processes with its outsourced IT provider on a regular basis 
and continues to invest in resources to enhance its cyber 
defences and improve network monitoring to minimise the 
impact of any security breach. The Group uses Office 365 
which, combined with the use of SharePoint, enables the 
secure storage and sharing of data internally.
Business continuity plans and disaster recovery contingencies 
are in place enabling continuity via remote working. The Group 
continues to work with its cybersecurity consultants to periodically 
test its cyber defences.
Regular testing is conducted through using fake phishing/
spam emails to test staff’s ability to identify suspicious emails 
and the need for prompt escalation.
Our IT providers have enhanced their utilisation of software 
patches when issued so that upgrades are made immediately, 
which increases resilience. Darktrace technology is installed 
to monitor spam filters and also to monitor network activity 
by internal users, such as downloading data, thereby alerting 
senior management to any suspicious activity.
Cyber awareness training is given to all new staff. 
Risk of reputational 
damage/financial loss as 
a result of an accusation 
against Mercia by a third 
party, or wider industry 
reputational issues 
impacting Mercia. Also, 
a further consequence of 
an adverse event/crisis 
occurring such as a major 
cyberattack.
Loss of confidence in Mercia due to 
an accusation attracting publicity, 
whether or not justified, could have 
an immediate impact on share price, 
investors, investee companies, staff 
and suppliers, and could quickly 
cause reputational damage.
Mercia’s culture and governance structures mean that Mercia 
always seeks to conduct itself in an appropriate manner 
towards all of its stakeholders. Any issues are elevated to  
a member of the experienced Executive team to proactively 
manage. An open dialogue is maintained with all Non-executive 
Directors, advisers and regulators. Mercia also has a strong 
senior manager leadership team below the Executive level.

37
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Risk
Possible consequences
Mitigation
The risk of reputational  
or operational damage 
due to third-party services 
not being provided to  
the standard required  
or being withdrawn.
Poor performance by key third-
party service providers may lead 
to poor efficiency, disruption and 
potentially costly remedial actions 
needing to be taken.
There are inherent risks associated 
with the selection and ongoing 
services of all third-party suppliers.
Formal due diligence takes place during the selection process 
for third-party providers. This results in providers including 
software, hardware and other office-related suppliers being 
chosen on the basis of their service reputation and the 
ability to deliver the level of service required. Price is not an 
overriding factor. The quality of their services is monitored 
utilising formal service level agreements (with relevant key 
performance indicators (“KPI”) and management information 
(“MI”) provision) and regular service meetings.
Risk to direct portfolio 
valuations given the 
stock market correction 
in the value of small 
capitalisation businesses, 
including media coverage 
of large ‘down-round’ 
valuations in some large 
high-profile venture-
backed businesses.
If comparable valuation metrics fall, 
it may lead to valuation reductions 
in the fair value of the direct 
portfolio, with a consequential 
knock-on effect on Mercia’s reported 
results and reputation.
Increased probability of portfolio 
valuation corrections. Market 
corrections may also impact fund 
valuations.
Mercia’s valuation methodologies have always been at the 
cautious end of market multiples. The portfolio is generally 
growing well, helping to offset any softening in tangential 
market multiples. As with all venture portfolios however, it is 
almost inevitable that some will fail, impacting Mercia’s short-
term reported results. 
Tax-efficient investments 
may fail to meet the 
criteria for HM Revenue 
and Customs (“HMRC”) 
clearance, either at the 
outset or on a continuing 
basis, due to a lack of 
internal controls, or 
awareness and diligence 
by the staff undertaking 
such investments, or 
responsibility for ensuring 
the eligibility criteria  
are met.
Enterprise Investment Scheme 
(“EIS”) and Seed Enterprise 
Investment Scheme (“SEIS”) 
investments may be declared by 
HMRC to be outside the regulations, 
and the tax advantages would 
be lost for that investment. If so, 
Mercia may suffer complaints and 
reputational damage.
VCT investments may be found 
not to qualify or may not continue 
to meet the qualifying criteria on 
an ongoing basis, resulting in the 
entire VCT losing its tax status, 
with a consequential impact on 
investors, reputational damage and 
complaints.
Prior to any investment, the EIS/SEIS team undertake the 
necessary checks and research and may refer to professional 
advisers for specialist qualifying advice. The team then 
monitors the ongoing eligibility criteria of all EIS investments.
For proposed VCT investments due diligence is commissioned 
at the outset and, prior to actual investment, a confirmation 
report is received from external VCT tax advisers.
Ongoing monitoring of all VCT investments ensures that  
no investment breaches the qualifying criteria, nor any  
VCT as a whole.
Possible risks are further mitigated by the regulatory 
investment periods for the EIS/SEIS funds raised, and the 
ability to declare special dividends to return money to 
VCT investors, if necessary, to prevent a breach of the VCT 
investment period rules.
Mercia’s compliance function undertakes internal audit 
monitoring of investment files to ensure initial due diligence 
has been undertaken, that advanced assurance clearance 
has been obtained from HMRC where necessary, and that the 
required final investment approvals have been obtained. 

38
Mercia Asset Management PLC            Annual Report and Accounts 2024
Principal risks continued
Risk
Possible consequences
Mitigation
Mercia subsidiaries may 
cease to be authorised by 
the FCA, resulting in them 
being unable to continue 
their fund management 
activities.
Certain Mercia subsidiaries are 
authorised and regulated by the FCA 
as small authorised UK Alternative 
Investment Fund Managers (“AIFM”) 
(sub-threshold).
Should any of those subsidiaries 
cease to be authorised and 
regulated by the FCA, they would 
no longer be authorised to act as 
the investment manager of the 
respective funds or VCTs, nor would 
Mercia be able to tender for further 
mandates.
In those circumstances, Mercia 
would: (i) lose one or more of 
its revenue streams; and (ii) be 
required to appoint a replacement 
UK AIFM.
The Group mitigates this risk by ensuring that it always 
acts fairly and with integrity, honesty, skill and diligence in 
conducting its investment activities. The Group regularly 
reviews the financial position of each Mercia subsidiary to 
ensure that adequate financial resources are maintained 
in accordance with FCA rules. The Group also monitors its 
position, as regulated by the AIFMD, in respect of its quantum 
of funds under management. The Board receives regular 
reports from the Group Risk & Compliance Director as to 
regulatory developments and any possible impact on the 
Group, including any new regulatory requirements.
The Group ensures that it employs adequate resources 
necessary for the proper performance of its business  
activities, and seeks to comply with all regulatory 
requirements applicable to the conduct of its business,  
to promote the best interests of its FuM and underlying  
fund investors.
The Group communicates information to fund investors in 
a way which is fair, clear, timely and not misleading. It also 
communicates with the FCA in an open and transparent 
manner when submitting regular reporting, notifications  
and other required disclosures.
The Group’s compliance function is staffed by experienced 
and FCA-approved personnel. Mercia applies policies and 
procedures in compliance with FCA requirements across its 
regulated subsidiaries. Compliance undertakes monitoring 
reviews of first line activities and also undertakes horizon 
scanning so that regulatory developments are successfully 
identified with necessary actions implemented.
Mercia also has a whistleblowing policy and reporting 
structure in place. No whistleblowing reports have been 
received in the year.
The risk of reputational 
damage due to third-
party custodian services 
not being provided 
as required, or being 
withdrawn, or our due 
diligence on a third party 
being inadequate.
Our EIS/SEIS investors’ assets are 
held by an external custodian and 
such custodian services may be 
withdrawn under the contractual 
arrangements. There are risks with 
all third-party suppliers and an 
associated risk with sourcing an 
acceptable alternative, ensuring 
that the transfer is completed 
appropriately to minimise 
disruption to investors and 
reputational risk, and with ensuring 
that our regulatory obligations 
for due diligence are adequately 
undertaken, maintained and 
documented, prior to any new 
appointments.
The Group has appointed an external custodian, Mainspring 
Fund Services. Prior to appointment, detailed due diligence 
was undertaken.
Regular reviews of performance take place utilising 
appropriate MI and KPIs.
We undertake an annual due diligence exercise, including  
a site visit, to maintain oversight of the custodian, in addition 
to regular two-way contact between key team members.

39
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Risk
Possible consequences
Mitigation
Inherently high failure 
rate of early stage 
companies leads to loss 
of revenue from investees 
and potential reputational 
risk. 
The majority of the direct 
investment portfolio comprises 
businesses that are at a relatively 
early stage in their development, 
which carries inherent risks 
including technical and commercial 
risks. Typically, such companies 
are developing new or disrupting 
existing technologies and breaking 
new ground commercially, which 
carries inherent risks of failure.
Due diligence undertaken prior to investment and ongoing 
means that Mercia is already familiar with the business, 
commercial prospects, management team and risks. 
Experienced investment directors monitor company 
performance. Mercia’s increased capital available for funding 
gives investee companies an optimal chance of success, 
although that success can never be guaranteed.
Proceeds from a trade 
sale or Initial Public 
Offering (“IPO”) of direct 
investments may vary 
substantially from year 
to year, affecting liquidity 
levels.
Lack of investment realisation 
opportunities may impact 
sentiment towards the direct 
portfolio, Mercia’s share price  
and cash flows.
The market for IPO or trade sales 
is inherently uncertain and subject 
to external, economic and market 
forces. Contraction in the market 
for external funding sources and 
syndication, and lack of activity 
in the mergers and acquisitions 
markets impact the prospects for 
exits across the portfolio.
Rigorous portfolio management exists to ensure disposal 
of shareholdings only when the terms, timing and market 
conditions are acceptable. Mercia’s income streams from  
fund management fees reduce reliance on disposal proceeds.
Mercia has paused all investment into new direct investments, 
increasing the length of the Group’s cash runway.
Investment appetite may 
not meet future funding 
requirements for existing 
portfolio companies, 
adversely impacting the 
value of Mercia’s equity 
holdings.
It may take longer for Mercia to 
realise value from equity holdings 
in portfolio companies which have 
significant funding requirements, or 
to syndicate future funding rounds. 
There is an inherent balance to 
be monitored between meeting 
further funding needs and operating 
on a fast-fail basis, taking into 
account long-term value drivers and 
prospects for further realisation.
Investment decisions consider the adequacy of ongoing 
liquidity levels. Funding rounds are often facilitated by 
maintaining good relationships with co-investors. Mercia is 
investing in attractive sectors increasing the likelihood of 
future co-investment, although venture portfolio failures  
are still likely to occur periodically.

40
Mercia Asset Management PLC            Annual Report and Accounts 2024
Principal risks continued
Risk
Possible consequences
Mitigation
The Group, including 
its fund management 
subsidiaries and portfolio 
companies, are subject to 
competition risk.
The Group operates both a direct 
investment and a fund management 
portfolio model, and both may 
find themselves in competition 
when new investment or lending 
opportunities arise. In addition, 
most portfolio businesses are 
predominantly focused on the 
technology sector, which is intensely 
competitive on a global scale.
Portfolio companies’ competitors 
may have greater financial, 
technical and other resources. 
Competition in the technology 
sector could materially adversely 
affect the prospects, financial 
condition and results of operations 
of portfolio companies, with 
a potential knock-on effect on 
fund management and director 
monitoring fees, as well as 
impacting on direct investment 
performance.
The Group focuses its investment activities predominantly 
on the historically underserved regions of the UK, where 
competition for investing in new technology companies is 
less fierce. Companies in which the Group equity invests 
are chosen because they are in large growth markets, have 
developed disruptive technologies and have already achieved 
a degree of commercial interest or traction.
The Group conducts all of its investment activities in a fair and 
transparent manner and is increasingly recognised as a trusted 
investment partner for entrepreneurially minded, ambitious 
management teams. 
The Group’s fund management entities have maintained a 
strong performance against their institutional mandates, 
including with BBB, who have recently allocated substantial 
new funds to Mercia for management over the next 10 years. 
Portfolio company competitiveness is monitored, and 
additional support and expertise is provided by ‘Mercia 
Nucleus’ when required.
The risk that conflicts of 
interest are not properly 
identified and managed, 
leading to reputational 
damage, loss of mandates 
and loss of investment.
The presence of conflicts of interest 
is inherent in our business model, 
deriving from the range of different 
fund management mandates 
and direct investment activities 
undertaken. There is potential for 
reputational risk arising from a 
failure to appropriately manage 
conflicts. Reputational damage 
could lead to an inability to attract 
new mandates, individual investors, 
and/or portfolio companies for 
investment, leading to a drop in 
deal flow and revenues.
A comprehensive conflicts policy has been developed to 
deal with conflicts that arise, particularly in connection with 
investment mandate priorities or follow-on investments  
in an existing investee company, by more than one Mercia  
fund or asset class.
In addition, the Group always carefully considers the conflicts 
that may arise where Mercia holds investments in more than 
one portfolio company with a similar product or service 
business model. Enhancements have been made to the 
allocation policy to address further potential conflicts created 
by the new mandates.
Separate fund and balance sheet investment committees 
consider any potential conflicts highlighted in respect of 
individual investments on a case-by-case basis.
The policy also deals with potential conflict situations arising 
with staff, for example, being closely involved in developing 
‘home-grown’ investee companies or holding shares. A register 
of conflicts is maintained and overseen by the Group Risk & 
Compliance Director.
If required, the Conflicts Committee is convened to ensure that 
any particularly complex conflicts are appropriately managed. 
This Committee is chaired by Dr Jonathan Pell, the Group’s 
Audit Committee Chair.

41
Annual Report and Accounts 2024            Mercia Asset Management PLC
Strategic report
Risk
Possible consequences
Mitigation
The majority of the direct 
investment portfolio 
comprises businesses at 
a relatively early stage in 
their development, and as 
a result, carries inherently 
elevated risks including 
technical, commercial, 
liquidity and valuation 
risks. Typically, such 
companies are developing 
new or disrupting existing 
technologies and breaking 
new ground commercially.
Early-stage technology companies 
may not be able to attract and 
retain appropriately skilled and 
experienced staff, especially 
in elevated inflation economic 
conditions. They may not be able to 
attract sufficient funding to achieve 
their commercial objectives; their 
technology niche may be overtaken 
by competing technologies or 
they may not achieve sufficient 
commercial traction. Take-up of 
their product or service offering 
in their chosen markets may not 
occur at levels sufficient to generate 
positive cash flows and to create 
shareholder value.
The length of time taken for these 
companies to arrive at success or 
failure may be protracted, placing 
them under severe pressure to 
maintain the financial support 
required over a sustained period  
of time.
Changing market valuation 
multiples or access to third-party 
funding may impact year end fair 
values and ultimate exit proceeds.
With the exception of Forensic Analytics Limited, all of the 
Group’s current direct investment portfolio originated from  
the Group’s fund management operations. Those funds have  
a fail-fast policy, which means early-stage businesses that do 
not achieve commercial traction within a reasonable period 
are not supported further.
In addition, ‘real-time’ due diligence is being undertaken by 
the Group’s investment teams during an investee company’s 
early stage of development within the Group’s funds. This 
means that Mercia is already familiar with the business, its 
commercial prospects and its management team before it 
becomes a direct investment.
This process of monitoring reduces, although does not 
eliminate, the risk of direct investment failure, particularly  
in the current volatile macro-economic and geopolitical 
climate, where syndication and investee company exit  
routes are subdued.
The strength of the Group’s financial position means that 
we have been able to provide a greater funding runway to 
companies, where this is appropriate, and to offer other 
support. In addition, our ability to source high-quality non-
executive directors via ‘Mercia Nucleus’ to assist company 
boards, increases their resilience and helps in protecting  
long-term value, notwithstanding near-term, market-based 
changes in fair value.
The value of the Group’s 
direct investment 
portfolio may be 
dominated by a single 
or a limited number of 
companies.
A large proportion of the overall 
value of the direct investment 
portfolio may at any time be 
accounted for by one or very few 
companies. There is a risk that one 
or more of the portfolio businesses 
will experience financial difficulties, 
become insolvent or suffer from 
poor market conditions and if, as a 
result, their fair values were to be 
adversely affected, this could have 
a materially detrimental effect on 
the overall value of the Group’s 
investment portfolio, and greater 
skew fair value concentration into  
a smaller number of companies.
The Group seeks to balance the direct portfolio by sector 
quantum and value, as the total number of direct investments 
and their values grow over time. The current portfolio 
continues to be well balanced. 
Concentration risk is further mitigated by the increased 
resources available to assess and monitor the direct 
investments and by the fact that the overall portfolio is 
maturing. The balance sheet is an evergreen investment 
vehicle and can support investees for longer, where 
appropriate. As well as the Group’s increasing investment 
team talent, Mercia has focused its attention on strengthening 
investee company boards through its non-executive director 
network and venture partners, further mitigating against 
investee failure risk, although investment failures may still 
occur periodically.
Events after the balance sheet date
As announced on 30 May 2024, the Group made the decision to cease further investment into Impression Technologies Limited and 
as a result, impaired the fair value of its investment as at 31 March 2024 to zero.
Approval
The Strategic report was approved by the Board of Directors and signed on its behalf by:
Dr Mark Payton
Chief Executive Officer
1 July 2024

42
Mercia Asset Management PLC            Annual Report and Accounts 2024
Committees membership
  Audit & Risk 
  Remuneration 
  Nomination 
  Committee Chair
Board of Directors 
Right skills, right experience, right people
Meetings 
Attendance (Total 7)
Executive
Dr Mark Payton
7 
Martin Glanfield
7 
Julian Viggars
6
Non-executive
Ian Metcalfe OBE
7 
Ray Chamberlain
7 
Dr Jonathan Pell
7 
Caroline Plumb OBE
7 
Diane Seymour-Williams
7
Dr Mark Payton
Chief Executive Officer
Date of appointment
December 2014
Experience
Mark has extensive investment 
and scale-up experience. Since co-
founding Mercia, he has led the sales 
of Hybrid Systems Ltd (to Myotec) 
to create PsiOxus Therapeutics Ltd, 
Warwick Effect Polymers Ltd (to 
Polytherics Ltd) to create Abzena 
plc, Oxford Genetics Ltd (sold to 
WuXi AppTec) and led the founding 
investment in Allinea Software Ltd 
(sold to ARM). Prior to Mercia, Mark 
played a leading role within Oxford 
University Innovation (“OUI”), the 
technology transfer operation of the 
University of Oxford, spinning out 
BioAnalab Ltd (sold to Millipore), 
Oxford Immunotec Ltd (listed 
on NASDAQ), Oxitec Ltd (sold to 
Intrexon) and Natural Motion Ltd 
(sold to Zynga). Following his time 
at OUI, Mark was the vice president 
of corporate development at Oxxon 
Therapeutics Inc, prior to its sale to 
Oxford BioMedica plc.
Mark gained his PhD jointly between 
the University of Oxford and the 
University of London (King’s 
College). Mark also has an MBA 
from the University of Warwick, is a 
Sainsbury Management Fellow for 
Life Sciences and was awarded the 
2015 EY Entrepreneur of the Year 
(regional and national).
External appointments
None
Martin Glanfield
Chief Financial Officer
Date of appointment
December 2014
Experience
Martin has significant public and 
private markets business experience. 
He is a KPMG–qualified chartered 
accountant with more than 25 years’ 
experience as chief financial officer 
of four listed, three private equity-
backed and several privately owned 
technology-led businesses. 
Martin joined the main market listed 
Forward Group PLC in 1993 and 
was group financial director from 
1995 until its sale, for £129.0million, 
in 1997. In 1999, as deputy chief 
executive of Symonds plc, Martin 
led the take public to private of 
this main market-listed technology 
group, backed by NatWest Equity 
Partners. The group was successfully 
restructured and sold within 12 
months to a NASDAQ-listed US 
electronics group, whereupon he 
became a vice president, working 
frequently in Silicon Valley. 
As well as his CFO responsibilities, 
he also currently has overall 
responsibility for Mercia’s legal, 
compliance, M&A and marketing 
activities. Martin also chairs Mercia’s 
two lending subsidiaries which are 
currently managing c.£687million 
of Mercia’s AuM. He led both teams 
which recently secured new British 
Business Bank sponsored managed 
funds debt contracts. He has an 
honours degree in business from 
Aston University and has passed the 
FT Non-executive Director Diploma.
External appointments
None
Julian Viggars
Chief Investment Officer
Date of appointment
April 2018
Experience
Julian joined Mercia through the 
2016 acquisition of Enterprise 
Ventures Group Ltd, which he  
joined in 2004 and was head of 
technology investments at the  
time of its acquisition. He has  
over 25 years of venture capital 
experience, including the successful 
listings of companies such as Blue 
Prism Group plc and OptiBiotix 
Health plc. Through the subsequent 
sell-down of its holding in Blue 
Prism, Mercia’s RisingStars Growth 
Fund realised £95.0million, 105x the 
cost of its investment. Julian leads 
the equity investment team as well 
as managing the pipeline of Mercia’s 
direct investments.
Alongside his wide experience of 
investing across many sectors, 
Julian is Fund Manager for NPIF, 
the RisingStars Growth Funds and 
the Finance Yorkshire Seedcorn 
Fund. Julian played a leading role in 
securing both the recent 2024 British 
Business Bank sponsored managed 
funds equity contracts, alongside 
the original 2017 awards, and has 
been Mercia’s Chief Investment 
Officer since April 2018. Julian has 
a geology with chemistry degree 
from the University of Southampton 
and qualified as a chartered 
accountant with accountants Smith 
& Williamson.
External appointments
None
Ian Metcalfe OBE
Non-executive Chair
Date of appointment
December 2014
Experience
Ian is a qualified solicitor who 
retired as managing partner of 
international law firm Wragge & Co 
in 2014 after eight years in post. 
Prior to managing the business, Ian 
was a corporate partner at the firm 
for 14 years, acting for a number 
of substantial public and private 
companies and private equity houses 
on a wide range of transactions. 
Ian has over 30 years’ experience 
advising businesses of all types and 
sizes on their growth activities. He 
also has deep corporate governance 
experience, both as a legal adviser 
to listed businesses and as a current 
and previous non-executive board 
member of public and private 
companies and leading sports 
organisations. 
Ian was Chair of Commonwealth 
Games England and a director 
of the Board of the Organising 
Committee of the Birmingham 2022 
Commonwealth Games, stepping 
down from these roles after the very 
successful Birmingham 2022 Games. 
In October 2022, Ian became a 
non-executive director of Swing 
Fitness Ltd, a technology start up 
providing high quality gym equipment 
to communities in a simple and 
accessible way. More recently Ian 
acted as Chair of the Executive 
Steering Group of the Sport Accord 
Global Business and Sport Summit, 
hosted in Birmingham in April 2024. 
Ian has an MA in law from Cambridge 
University. He became Mercia’s  
Chair on 2 July 2019.

43
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
Board composition
Independence
	 Executive 
Members
3
	 Non-executive 
Members
5
Tenure
	 0-2 years 
Members
–
	 3-5 years 
Members
3
	 6-10 years 
Members
5
Gender
	 Male 
Members
6
	 Female 
Members
2
Diane Seymour-Williams
Senior Independent Director
Date of appointment
November 2020
Experience
Diane has non-executive experience 
across the wealth and asset 
management sectors. She is 
currently a non-executive director of 
Patria Private Equity Trust plc, Praxis 
Group Ltd and SEI Investments 
(Europe) Ltd and a member of the 
Valuation Committee of Chrysalis 
Investments Ltd. Previously Diane 
was also a non-executive director 
and Remuneration Committee 
Chair of Brooks Macdonald Group 
Plc. Diane has significant industry 
experience, having worked at 
Deutsche Asset Management Group 
(formerly Morgan Grenfell) for over 
23 years where she held various 
senior positions, including CIO  
and CEO for Asia. 
Diane has an MA in Economics from 
Cambridge University and, with a 
longstanding interest in sustainable 
investing, more recently she 
completed Cambridge University’s 
Sustainable Finance course.
She is a pro-bono Investment 
Committee member of Newnham 
College, Cambridge and the Canal  
& River Trust.
Ray Chamberlain
Non-executive Director
Date of appointment
December 2014
Experience
Ray is an entrepreneur with 
an established track record of 
shareholder value-creation. Until 
1997, Ray was executive chair 
and the principal shareholder in 
Forward Group PLC, which he grew 
from a start-up company in 1978 
to become one of Europe’s leading 
high-technology printed circuit 
board manufacturers, listed on the 
Main Market of the London Stock 
Exchange. In 1997, Forward Group’s 
board accepted a substantial offer 
for the group. Subsequently, Ray 
diversified his interests, including 
establishing in 2000 a trust focused 
on investing in technology-led 
start-ups. In 2014, at the time of 
Mercia’s IPO, Ray was appointed 
Non-executive Chair and having 
steered the company through its 
first 18 months, moved to his current 
non-executive position.
Ray has deep venture experience 
across several decades and sectors, 
as both a founder of and investor 
in many start-up businesses, which 
have resulted in successful exits.
Ray is retiring at this year’s AGM but 
will retain a keen interest in Mercia’s 
continuing growth.
Dr Jonathan Pell
Non-executive Director
Date of appointment
December 2017
Experience
Jonathan brings extensive 
experience in the technology sector, 
originally in both finance director 
and chief executive roles and 
latterly in investing in and helping 
to scale up technology ventures. 
Having qualified as a chartered 
accountant at PwC, Jonathan gained 
significant executive experience in 
roles of CFO and COO. More latterly 
as CEO at Datanomic Ltd, were he 
oversaw a twenty-fold increase in 
the company’s global customer base 
and compound revenue growth over 
a four-year period, before being 
purchased by Oracle Inc (NYSE – 
ORCL) in 2011. 
Since leaving Oracle in 2012, 
Jonathan has founded his own 
early-stage technology investment 
vehicle, Thorium Technology 
Investors, and currently sits on 
the boards of a number of young 
technology businesses. 
Jonathan has a degree in zoology 
with marine zoology from the 
University of Wales, Bangor and a 
PhD in cell proliferation from the 
University of East Anglia.
Caroline Plumb OBE
Non-executive Director
Date of appointment
June 2018
Experience
Caroline is Chief Executive of Gravita, 
a Top 30 accounting firm scaling 
rapidly through acquisitions. She is 
a serial entrepreneur who previously 
founded and sold businesses across 
professional services and software. 
Her businesses have won multiple 
awards and have been three-times 
listed in the Sunday Times Top 100 
Best Small Companies to Work For. 
Caroline writes a monthly 
column for The Times focused on 
small business and has a long-
standing passion for supporting 
entrepreneurship and growth 
particularly in under-invested 
locations and groups. Caroline 
was previously an Independent 
Member of the Regional Growth 
Fund, on the Department for 
Business’ Small Business Forum 
and National Council for Graduate 
Entrepreneurship. 
She served as one of the Prime 
Minister’s Business Ambassadors 
for eight years, representing the UK, 
in the Professional and Business 
Services sector. Caroline was 
awarded an OBE for services to 
Business and Charity in the Queen’s 
90th Birthday Honours List in 2016.
She has an MEng in Engineering, 
Economics and Management from 
Oxford University. In 2024 she  
was elected an Honorary Fellow  
of St John’s College, Oxford.

44
Mercia Asset Management PLC            Annual Report and Accounts 2024
Directors’ report
Sarah-Louise Williams 
Group General Counsel 
& Company Secretary
The Directors present their Annual Report and the audited financial 
statements of Mercia Asset Management PLC (“Mercia”, the 
“Company” or the “Group”) for the year ended 31 March 2024. 
Results and dividends
The statutory loss for the year was £7,585,000 (2023: profit of 
£2,836,000). An interim dividend of 0.35 pence per share was paid 
on 10 January 2024 at a cost of £1,561,000 (2023: 0.33 pence per 
share at a cost of £1,452,000). In accordance with the progressive 
dividend policy adopted by the Board, the Directors recommend 
the payment of a final dividend of 0.55 pence per share for the year 
ended 31 March 2024 (2023: 0.53 pence per share). If approved 
by shareholders at the Annual General Meeting (“2024 AGM”), the 
final dividend will be paid on 1 November 2024 to shareholders on 
the register on 4 October 2024.
Future developments and events after the balance 
sheet date
Details of future developments and events that have occurred 
after the balance sheet date can be found in the Strategic report 
on page 41, which forms part of this report by cross reference. 
Directors
The Directors who were in office during the year and up to the 
date of signing the financial statements were:
Ian Roland Metcalfe OBE
Dr Mark Andrew Payton
Martin James Glanfield
Julian George Viggars
Diane Seymour-Williams 
Raymond Kenneth Chamberlain
Dr Jonathan David Pell
Caroline Bayantai Plumb OBE
Directors’ shareholdings and other interests
A table showing the interests of Directors in the share capital  
of Mercia is shown in the Remuneration report on page 58.
Directors’ indemnities
Mercia has made qualifying third-party indemnity provisions for 
the benefit of all Directors of the Company and its subsidiaries. 
These were in force during the financial year and remained in 
force at the date of approval of the financial statements.
Financial instruments
The Group’s financial instruments comprise cash and other 
items, such as trade debtors and trade creditors, which arise 
directly from its operations. The main purpose of these financial 
instruments is to fund the Group’s operations, as well as to 
efficiently manage working capital and liquidity.
No trading in financial instruments has been undertaken 
during the year under review. The Group therefore faces few 
risks associated with financial instruments. The Group’s use 
of financial instruments is discussed further, in note 32 to the 
consolidated financial statements.
Share capital and related matters 
As at 31 March 2024, the Company’s issued share capital was 
£4,363.19 divided into 436,319,815 Ordinary shares of £0.00001 
each. The Company also held 10,359,708 Ordinary shares in 
treasury. Further details of the Company’s issued share capital 
and rights attaching to the Company’s shares are given in note 
26 on page 90. 
There are no restrictions on the size of a holding or on the 
transfer of shares, which are both governed by the provisions 
of the Articles of Association, prevailing legalisation and other 
relevant rules. 
At the last AGM of the Company on 21 September 2023 (“2023 
AGM”), the Directors were granted authority to allot Ordinary 
shares in the Company up to an aggregate nominal value of 
£446.58, representing 10% of the issued Ordinary capital of the 
Company as at 28 July 2023. The Directors were also granted 
authority at the 2023 AGM to allot or transfer equity securities 
out of treasury up to an aggregate nominal of value of £446.58 
without regard to the pre-emption provisions provided in 

45
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
section 561(1) of the Companies Act 2006. Both authorities will 
expire on 26 September 2024. In the period to 31 March 2024, a 
total number of 118,321 shares have been allotted within these 
authorities (98,321 by share allotment and 20,000 issued from 
treasury), further details of which are given in note 26 on page 
90 and note 28 on page 91. The Directors will seek to renew 
these authorities within the same parameters for a similar 
period at the 2024 AGM. 
At the 2023 AGM, the Company was authorised by shareholder 
resolution to purchase up to 10% of its issued share capital 
as at 28 July 2023 within the minimum and maximum price 
boundaries set by that authority. This authority has been 
utilised during the year as part of the £5.0million share buyback 
announced by the Company on 28 November 2023. In the period 
to 31 March 2024, a total of 10,379,708 shares were bought 
back and subsequently held in treasury. Further information 
in relation to the buyback, which completed on 29 May 2024, 
is detailed in Chief Financial Officer’s report on page 28. The 
Company will seek to renew this authority within the same 
parameters for a similar period at the 2024 AGM. 
Substantial shareholdings
As at 31 March 2024, the Directors have been notified or are 
aware of the following holdings of significant shareholders in 
the Company (as defined in the AIM Rules):
Number of 
Ordinary 
shares
Percentage  
%
Invesco
63,113,333
14.5
Fidelity
39,524,997
9.5
Forward Innovation Fund1
39,272,336
9.0
Ruffer LLP
25,740,000
5.9
Forward Nominees Ltd1
20,237,395
4.6
Chelverton Asset Management
16,000,000
3.7
GPIM
15,490,969
3.6
Blackrock 
15,100,000
3.5
The Hargreaves No 11 Settlement
14,000,000
3.2
NFU Mutual Insurance Society 
13,591,465
3.1
Columbia Threadneedle
13,202,826
3.0
1	
Shareholdings connected to Ray Chamberlain.
Political donations
During the year ended 31 March 2024, the Group made no political 
donations (2023: £nil).
Employees
The Group employed an average of 138 (2023: 116) staff throughout 
the year and is therefore of a size where it is not necessary to have 
introduced a formal employee consultation process. However, 
employees are encouraged to be involved in decision-making 
processes and are provided with information on the financial 
and economic factors affecting the Group’s performance through 
regular team meetings, updates from the CEO and via an open and 
inclusive culture. Talent management, encompassing recruitment, 
retention, communication, training and performance management 
and employee well-being, remains an important area of focus.
The Group operates a discretionary annual bonus scheme for all its 
employees with bonuses being awarded based on both their and 
the Group’s overall performance, against defined objectives which 
encompass the Group’s core values. Applications for employment 
by disabled persons are always fully considered, bearing in mind 
the aptitudes of the applicant concerned. In the event of a member 
of staff becoming disabled, every effort is made to ensure that 
their employment within the Group continues and that workspace 
and other modifications are made as appropriate. It is the policy of 
the Group that the training, career development and promotion of 
a disabled person should, as far as possible, be identical to that of 
a person who does not have a disability.
Disclosure of information to the auditor
So far as each of the persons who are Directors at the date of 
signing the financial statements are aware, there is no relevant 
audit information of which the Group’s auditor is unaware and 
each Director has taken all the steps that he or she ought to have 
taken as a Director, in order to make himself or herself aware of 
any relevant audit information and to establish that the Group’s 
auditor is aware of that information.
Auditor
The auditor, BDO LLP, has indicated its willingness to continue 
in office and a resolution concerning its reappointment will be 
proposed at the forthcoming AGM. 
Approved by the Board and signed on its behalf by:
Sarah-Louise Williams
Company Secretary
1 July 2024
Forward House, 17 High Street, Henley-in-Arden 
Warwickshire B95 5AA
Sarah-Louise Williams
Company Secretary
Date of appointment
July 2020
Experience
Sarah joined the Group as Head of Legal in October 2018 and 
was promoted to Group General Counsel & Company Secretary 
in July 2020. Sarah qualified as a corporate solicitor in 2007 
and has extensive experience in all aspects of corporate 
transactional and advisory work. She is responsible for 
providing legal advice across the Group and managing the 
Group’s relationship with external legal advisers, as well 
as performing the role of Company Secretary for both the 
Group and the Northern VCTs. Sarah is actively involved in 
transactions relating to Mercia’s direct investment portfolio and 
has overseen the exits from The Native Antigen Company, Clear 
Review, OXGENE, Faradion and Intechnica Holdings. Sarah is 
also heavily involved in the Group’s M&A activities and led the 
integration planning process for the FDC acquisition.

46
Mercia Asset Management PLC            Annual Report and Accounts 2024
Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual Report 
and the audited financial statements in accordance with 
applicable law and regulations.
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared the Group financial statements in accordance 
with UK-adopted International Accounting Standards (“IAS”) in 
conformity with the requirements of the Companies Act 2006 
and have elected to prepare the Parent Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law), including Financial Reporting 
Standard 101 ‘Reduced Disclosure Framework’. Under company 
law, the Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the 
state of affairs of the Group and the Company and of the profit 
or loss of the Group for that period.
In preparing the Group financial statements, the Directors are 
required to:
•	 properly select and apply accounting policies 
•	 present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information
•	 provide additional disclosures when compliance with 
the specific requirements of IAS in conformity with the 
requirements of the Companies Act 2006 is insufficient 
to enable users to understand the impact of particular 
transactions, other events and conditions on the entity’s 
financial position and financial performance
•	 make an assessment of the Group’s ability to continue  
as a going concern.
In preparing the Company financial statements, the Directors 
are required to:
•	 select suitable accounting policies and then apply them 
consistently
•	 make judgements and accounting estimates that are 
reasonable and prudent
•	 state whether applicable UK Accounting Standards have been 
followed, subject to any material departures disclosed and 
explained in the financial statements
•	 prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.
The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s 
and the Company’s transactions and disclose with reasonable 
accuracy at any time the financial key position of the Group 
and the Company, enabling them to ensure that the financial 
statements comply with the Companies Act 2006. They are 
also responsible for safeguarding the assets of the Group and 
the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.
The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Group’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.
Directors’ responsibility statement
We confirm that to the best of our knowledge:
•	 the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair 
view of the assets, liabilities, financial position of the Group 
and the Company, and the profit or loss of the Group and the 
undertakings included in the consolidation taken as a whole;
•	 the Strategic Report includes a fair review of the 
development and performance of the business and the 
position of the Company and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that they 
face; and
•	 the Annual Report and financial statements, taken as a 
whole, are fair, balanced and understandable and provide the 
information necessary for shareholders to assess the Group’s 
and the Company’s position and the Group’s performance, 
business model and strategy.
This responsibility statement was approved by the Board on 
1 July 2024 and signed on its behalf by:
Dr Mark Payton	
Martin Glanfield
Chief Executive Officer	
Chief Financial Officer

47
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
Corporate governance report
Non-executive Chair’s corporate governance statement
As Non-executive Chair, I have overall responsibility for implementing corporate governance within Mercia Asset Management PLC 
(“Mercia”, the “Company” or the “Group”). Working with the Senior Independent Director, Chief Financial Officer and Company 
Secretary, I am responsible for our corporate governance standards. The Board is collectively responsible for setting the tone and 
culture of the Company and promoting good corporate governance.
Mercia has been a member of the Quoted Companies Alliance (“QCA”) since 2015 to further its understanding of, and adherence 
to, good corporate governance practice. It formally adopted the previous QCA Corporate Governance Code (the “QCA Code”) on 
21 September 2018, following the introduction in March 2018 of the London Stock Exchange’s new requirement for companies 
admitted to trading on AIM to adopt and comply with a recognised corporate governance code. The Board adopted the new QCA 
Code, effective from 1 April 2024, on 26 March 2024. 
The QCA Code sets out 10 corporate governance principles and requires the Group to publish certain related disclosures; these 
appear in this section of the Annual Report and on our website. This information is reviewed annually and the date of each review  
is noted on our website.
Our primary means of communicating our corporate governance structure is through our Annual Report and our website 
disclosures. When, on occasion, specific questions are raised by private individual shareholders and/or institutional investors on 
such matters, we engage directly with those shareholders, generally through either the Chief Executive Officer or the Chief Financial 
Officer. I also meet from time to time with our leading institutional investors and other shareholders to maintain an open dialogue in 
respect of progress against Mercia’s strategic objectives and any other matters which our shareholders wish to raise. I set out below 
how the Board is led, matters specifically reserved for it, our risk management framework and governance structures. Mercia’s 
Directors, both Executive and Non-executive, believe in robust corporate governance and we concur with the principles of the QCA 
Code, in that it is key to the long-term success of the Company – by helping, inter alia, to improve performance and mitigate risk.
We communicate our corporate culture through regular staff communications, an induction programme for all new joiners and, 
most importantly, through the way in which the Executive Directors conduct themselves. We promote openness and respectfulness 
in all our dealings. Our relatively flat management structure and internal communication channels enable us to monitor that 
ethical values are being respected and that the state of our corporate culture remains strong – both from an internal and external 
perspective. Our purpose and core values are communicated regularly to all staff and form part of our performance management 
framework. Furthermore, all employees are encouraged to contribute to our decision-making processes and are provided with 
information on the financial and economic factors affecting the Group’s performance through regular team meetings, updates 
from the Chief Executive Officer and via our open and inclusive culture. Mercia’s people and talent management encompasses 
recruitment, retention, communication, training and performance management; all important areas of focus where our staff are  
our most important asset. Mercia actively encourages open dialogue between all staff and we hold regular gatherings and surveys, 
both formal and informal, to elicit feedback and gauge how our values are being maintained throughout the business.
From an external perspective, Mercia seeks to operate as a socially responsible employer and has adopted standards and policies 
which promote corporate values designed to help and guide employees in their conduct and business relationships. The Group 
seeks to comply with all laws, regulations and rules applicable to its business and to conduct that business in line with applicable 
established best practice. The Group takes a zero-tolerance approach to bribery and corruption and has enacted procedures to 
prevent bribery. All employees within Mercia who are involved with the regulated business of managing investment transactions 
receive compliance and anti-money laundering training, with periodic refresher updates on topical subjects.
The Directors recognise the importance of sound corporate governance. We remain committed to delivering the long-term success 
of the Group through an effective framework of leadership, management and controls. Under the direction of our new Chief 
Operating Officer, Jocelyne Bath, our ESG policy has continued to sit at the heart of our Group operations. In all its activities the 
Group aims to be commercial and fair, to display integrity and professionalism and to have due regard for the interests of all its 
investors, employees, suppliers, local communities and the businesses in which the Group invests or lends to. Consistent with our 
commitment to reduce our carbon emissions, Mercia continues its migration to communicate electronically with our shareholders. 
This year, we have reduced the number of annual reports to be printed by 60%. 

48
Mercia Asset Management PLC            Annual Report and Accounts 2024
Corporate governance report continued
Board composition
The Board considers that it contains a range of skills, knowledge, experience and backgrounds that are appropriate for the 
business. Furthermore, Board members are of sufficient calibre to bring independent judgement on issues of strategy, performance, 
resources and standards of conduct, which are vital to the success of the Group. The Board believes that it operates in an open and 
constructive manner and works effectively. 
Brief biographies of the Directors and their relevant experience are set out on pages 42 and 43. Their membership of Committees  
is set out on pages 49 and 53.
Independence of Non-executive Directors
The Board considers many criteria in assessing the independence of the Non-executive Directors including the criteria recommended 
by the QCA Code, that provides that a director tenure of nine years or more creates a rebuttable presumption that a non-executive is 
no longer independent. Additionally, both the QCA Code and the Articles of Association of the Company provide that a director with 
a tenure of nine years or more shall be required to retire annually but shall still be eligible for re-election. 
The Non-executive Chair and Non-executive Directors are all considered by the Board to be independent of management and 
not influenced by any relationship which could interfere with the exercise of their independent judgement. In the case of Ray 
Chamberlain, the Board has always considered that his independent judgement has not been compromised notwithstanding his 
interest in 14.6% of the Company’s issued share capital. His invaluable business experience and continuity of Board membership 
has enhanced the effectiveness of the Board as a whole and we will all miss his wisdom and venture capital insights when he retires 
at this year’s AGM. 
Board operation
The Board has a schedule of matters reserved for its approval including, inter alia, setting the Group’s strategic direction, approving 
annual budgets, monitoring performance against plan, authorising all material direct investment decisions and all corporate 
transactions, ensuring effective communication with shareholders and approving changes to Board membership and Committees.
Board effectiveness
In January 2022, Lorraine Young Board Advisory Services (“LYBAS”) was appointed to facilitate an external review of the effectiveness 
of the Board. 
The process comprised observation of a Board meeting, a review of Board and Committee papers issued during the year, 
questionnaires completed by the Board relating to competency and experience and confidential one-to-one discussions between 
LYBAS and members of the Board and Executive Team. LYBAS provided a report which identified what was working well and those 
areas where there was scope for development. Overall, LYBAS concluded that the Board was performing very well. 
Following recommendation by the Nominations Committee, the Board has been developing areas identified in the LYBAS report. 
Significant progress has been made towards planned and emergency succession planning for the Board. Each Board Committee  
is now chaired by a different Non-executive Director. 
Subsequent to the 2022 review, LYBAS joined the Board meeting of the Company in May 2023 to review progress in the areas 
previously identified for development. LYBAS was complimentary of the progress made since the 2022 review. Throughout the  
year to 31 March 2024, the Board has sustained the improvements made since 2022. 
Board meetings
The Board meets formally for a minimum of seven times each year. In addition, the Non-executive Directors communicate directly 
with the Executive Directors between Board meetings. The Board holds a dedicated meeting each year to review strategy.
Directors are expected to attend all meetings of the Board and the Committees on which they sit and to devote sufficient time to 
the Group’s affairs to enable them to fulfil their duties as Directors. In the event that Directors are unable to attend a meeting, their 
comments on papers to be considered at the meeting are discussed in advance with the Chair so that their contribution can be 
included in the wider Board discussion.

49
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
During the year to 31 March 2024 seven Board meetings occurred. Details of attendance at the scheduled Board and Committee 
meetings during the year are as follows:
Director
Board
Audit and Risk
Remuneration
Nominations
Ian Metcalfe OBE
7/7
3/3
6/7 
1/1
Dr Mark Payton
7/7
3/31
6/71
–
Martin Glanfield
7/7
3/31
4/71
–
Julian Viggars
6/7
2/31
–
–
Diane Seymour-Williams
7/7
2/31
7/7
1/1
Ray Chamberlain
7/7
–
–
–
Dr Jonathan Pell
7/7
3/3
7/7
1/1
Caroline Plumb OBE
7/7
3/3
–
1/1
1	
Attended by invitation.
Board Committees
The Board delegates specific duties and responsibilities to certain Committees and has established a Nominations Committee, an 
Audit and Risk Committee and a Remuneration Committee, as described more fully below, except in respect of the Remuneration 
Committee, whose report is set out on pages 53 to 58 of this annual report. The Company Secretary attends all Committee meetings 
as Committee Secretary. 
Nominations Committee
The Nominations Committee is responsible for identifying and nominating members of the Board and recommending the 
composition of each Committee of the Board, including the Chair of each Committee, together with evaluating the balance of skills, 
knowledge, experience and independence of the Board. The Committee also considers succession planning for Executive Directors, 
Non‑executive Directors and other senior executives.
Throughout the year, the Committee comprised Ian Metcalfe OBE as Chair, Dr Jonathan Pell, Caroline Plumb OBE and Diane 
Seymour-Williams. The Nominations Committee met once formally during the year. 
Audit and Risk Committee
The Audit and Risk Committee is responsible for monitoring the integrity of the Group’s financial statements, reviewing significant 
financial reporting issues, reviewing the effectiveness of the Group’s compliance, internal control and risk management systems, 
and overseeing the relationship with the external statutory, funds and Client Assets Sourcebook (“CASS”) auditors (including 
advising on their appointment, agreeing the scope of the audits, agreeing audit fees and reviewing the audit findings). The Committee 
also reviews the provision of any non-audit services provided by the external statutory auditor.
During the year the Committee’s specific areas of focus were:
•	 reviewing the work undertaken by the Group’s external auditor;
•	 closely monitoring the changing risk profile of the Group and the mitigating actions being taken by the Executive Directors; and
•	 considering the pronouncements of the Financial Reporting Council in respect of best practice in financial reporting, with 
particular reference to the emphasis given to Alternative Performance Measures and climate reporting.
The Committee Chair also maintained a regular dialogue with the Chief Financial Officer, to ensure his current awareness of all 
financial, audit and risk related matters.
The Committee will monitor the need for a dedicated internal audit function, focusing on financial controls. An internal audit 
function already exists in respect of investment-related compliance matters, under the independent leadership and direction  
of the Group Risk & Compliance Director. The Group Risk & Compliance Director reports directly to the Committee on all findings.
Throughout the year, the Committee comprised Dr Jonathan Pell as Chair, Ian Metcalfe OBE and Caroline Plumb OBE. Executive 
Directors attend by invitation. The Committee met three times during the year under review at appropriate times in the financial 
reporting and audit cycle. It may also meet at other times if so required. It has unrestricted access to the Group’s external auditor. 

50
Mercia Asset Management PLC            Annual Report and Accounts 2024
Corporate governance report continued
The QCA Code
Since the date of our Admission to trading on AIM in December 2014, we have embedded robust corporate governance as part of our 
culture. Mercia’s governance framework is not static and will continue to evolve over time.
Set out below is how Mercia complies with the 10 key principles set out in the QCA Code in force during the financial year ended 
31 March 2024.
Governance principles
Compliant
Explanation
Further reading
Deliver growth
1.	 Establish a strategy and 
business model which 
promotes long-term 
value for shareholders
✓
The strategic report section of this Annual Report clearly explains 
Mercia’s business model and strategy in detail, including how it 
expects to create long-term value for shareholders.
Pages 1 to 41 of this 
Annual Report and the 
AIM Rule 26 section of 
the Group’s website
2.	 Seek to understand and 
meet shareholder needs 
and expectations
✓
Mercia’s Executive Directors participate in institutional and 
retail investor roadshows throughout the year and following the 
announcement of its annual and interim results. The Group’s 
Chair also meets with existing shareholders on occasion as 
do the Executive Directors. Capital Market Days, to which all 
shareholders are invited, are held from time to time. The Group 
also uses its AGM as an opportunity to communicate with its 
shareholders, which returned to London in September 2023 and 
will be held in London again in September 2024.
Pages 6 & 7 and 47 of 
this Annual Report and 
the AIM Rule 26 section 
of the Group’s website
3.	 Take into account wider 
stakeholder and social 
responsibilities and their 
implications for long-
term success
✓
Mercia’s Annual Report identifies its key stakeholders within 
the s172 Compliance section. Additionally, the Commitment to 
Sustainability and Corporate Governance section demonstrates 
how seriously the Group takes its ESG responsibilities.
Pages 6 & 7 and 14 & 15 
of this Annual Report 
and the AIM Rule 26 
section of the Group’s 
website
4.	 Embed effective 
risk management, 
considering both 
opportunities and 
threats throughout the 
organisation
✓
The Group’s approach to risk management together with the 
principal risks and uncertainties applicable to Mercia, their 
possible consequences and mitigation are set out in the Principal 
Risks and Uncertainties section of this Annual Report. The Board 
reviews, evaluates and prioritises risks to ensure that appropriate 
measures are in place to effectively manage and mitigate 
those identified – for risk tolerance (focusing on Mercia specific 
internal, external, operational  and strategic risks) and risk 
appetite (specifically in terms of the Group’s investing policy).
Pages 33 to 41 of this 
Annual Report and the 
AIM Rule 26 section of 
the Group’s website
Maintain a dynamic management framework
5.	 Maintain the Board 
as a well-functioning, 
balanced team led by 
the Chair
✓
The Board has a formal schedule of matters reserved for its 
approval and is supported by the Nominations, Audit and Risk, 
and Remuneration Committees. All Directors are required to 
devote sufficient time to carry out their role. The Governance 
section of Mercia’s Annual Report details the composition of 
its Board and Committees. These are also included within 
the Investor Relations section of its website, under the 
Organisational Structure page.
Pages 42 to 58 of this 
Annual Report and the 
AIM Rule 26 section of 
the Group’s website

51
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
Governance principles
Compliant
Explanation
Further reading
6.	 Ensure that between 
them the Directors have 
the necessary up-to-date 
experience, skills and 
capabilities
✓
The Board is satisfied that, between the Directors, it has an 
effective and appropriate balance of experience, skills and 
capabilities. To ensure that the Directors maintain appropriate 
skills, they are provided with training when identified as 
appropriate by the Chair. Mercia’s Annual Report includes a 
biography of each Board member. These are also included 
within the Investor Relations section of its website, under ‘Meet 
the Board’. They list the current and past roles of each Board 
member and also describe the relevant business experience 
that each Director brings to the Board, plus their academic and 
professional qualifications. This Annual Report describes and 
explains where external advisers have been engaged (e.g. by 
the Board in January 2022 and May 2023). Internal advisory 
responsibilities, such as the role performed by the Company 
Secretary in advising and supporting the Board, are also 
described in this Annual Report.
Pages 42 & 43 of this 
Annual Report and the 
AIM Rule 26 section of 
the Group’s website
7.	 Evaluate Board 
performance 
based on clear and 
relevant objectives, 
seeking continuous 
improvement
✓
The Board periodically considers and evaluates its own 
performance and that of its individual members. An externally 
facilitated Board evaluation and effectiveness review was 
undertaken during January 2022. The actions to be taken in 
response to the recommendations arising from this review 
commenced in the last financial year, and have continued to 
be implemented during the year to 31 March 2024. A follow up 
review in May 2023 was positive in respect of progress made.
Page 48 of this Annual 
Report and the AIM 
Rule 26 section of the 
Group’s website
8.	 Promote a corporate 
culture that is based 
on ethical values and 
behaviours
✓
The Board believes that the promotion of a corporate culture 
based on sound ethical values and behaviours is essential to 
creating a workplace environment that allows people to flourish 
and that this will contribute to enhancing shareholder value. 
Within this Annual Report, the Chair’s statement includes specific 
reference to people and culture. The s172 Compliance section 
of the Strategic Report references business ethics and further 
details on how Mercia’s culture is consistent with the Group’s 
objectives, strategy, business model and approach to risk 
management. The Remuneration Report refers to the Executive 
Directors’ KPIs – those for the year to 31 March 2024 and the 
year to 31 March 2025, which include consideration of Mercia’s 
cultural values.
Pages 4, 6 & 7 and 53 & 
54 of this Annual Report 
and the AIM Rule 26 
section of the Group’s 
website
9.	 Maintain governance 
structures and processes 
that are fit for purpose 
and support good 
decision-making by the 
Board
✓
The Board is collectively responsible for the long-term success 
of Mercia. It has a schedule of matters reserved for its approval 
which covers key areas of management and governance  
of the Group. This Annual Report details the composition  
and terms of reference of the Board and its Committees.  
These are also included within the Investor Relations section  
of Mercia’s website.
Pages 42 to 58 of this 
Annual Report and the 
AIM Rule 26 section of 
the Group’s website
Build trust
10.	Communicate how the 
Company is governed 
and is performing by 
maintaining a dialogue 
with shareholders 
and other relevant 
stakeholders
✓
Mercia’s Annual Report includes disclosure of Board Committees, 
their composition and where relevant, any work undertaken 
during the year. It includes a detailed Remuneration Report. 
Mercia’s website includes all historic Annual Reports, results 
announcements, results presentations, and other governance-
related material, including notices of all AGMs. These can be 
found in the Investor Relations section, under Regulatory News. 
This section of the website also includes the results of all AGMs.
Pages 48 & 49 and 53 of 
this Annual Report and 
the AIM Rule 26 section 
of the Group’s website

52
Mercia Asset Management PLC            Annual Report and Accounts 2024
Corporate governance report continued
Internal controls
The Board acknowledges its overall responsibility for the Group’s system of internal controls and the ongoing review of their 
effectiveness. These controls are designed to safeguard the Group’s assets and are considered appropriate for an AIM company of 
the size and complexity of Mercia. However, systems of internal control can only identify and manage risks, not eliminate them. 
Consequently, such controls do not provide an absolute assurance against misstatement or loss. The main features of the Group’s 
internal controls system are as follows:
•	 a control environment exists through the close daily management of the business by the Executive Directors. The Group has a 
defined organisation structure with delineated investment approval limits. Controls are implemented and monitored by senior 
staff with the necessary qualifications and experience;
•	 a list of matters specifically reserved for Board approval;
•	 regular detailed management reporting with comparisons and explanations of any material variances against budget or 
forecasts; and
•	 financial and custodial asset controls operate to ensure that the assets of the Group are safeguarded and that appropriate 
accounting and FCA-related records are maintained.
Share dealing, anti-bribery and whistleblowing
The Group has adopted a share dealing code in conformity with the requirements of Rule 21 of the AIM Rules. All employees, 
including new joiners, are required to agree to comply with the code. The Group has also adopted anti-bribery and whistleblowing 
policies, which are included in the Group’s internal policies, communicated to all employees. The Group operates an open and 
inclusive culture and employees are encouraged to speak up if they have any concerns. The aim of such policies is to ensure that 
no blurred lines exist and to encourage all employees, regardless of seniority, to bring matters which cause them concern to the 
attention of either the Executive or Non-executive Directors. The Group has also adopted the requirements of the Market Abuse 
Regulations, to the extent required by AIM companies.
Investor relations
The Group is committed to developing and maintaining open channels of communication with its shareholders and the  
www.mercia.co.uk website provides up-to-date information on the Group. The Executive Directors are available to meet with 
shareholders and sector analysts at regular intervals throughout the year and the Non-executive Directors are also available for 
informal discussions if required. Shareholders will have an opportunity to raise questions with the Board at the Group’s AGM,  
which this year will be held on 26 September 2024, in London.
Ian R Metcalfe OBE
Non-executive Chair
1 July 2024

53
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
Remuneration report
Remuneration Committee
The Remuneration Committee is responsible for determining and agreeing with the Board the framework for the remuneration 
of the Chair, the Executive Directors and other designated senior executives. Within the terms of the agreed framework, it is also 
responsible for determining the total individual remuneration packages of those persons including, where appropriate, salaries, 
bonuses, share options and other long-term incentives. The remuneration of Non-executive Directors is a matter for the Chair and 
the Executive Directors. The remuneration of the Chair is a matter for the Board. No Director is involved in any decision as to their 
own remuneration.
The Remuneration Committee comprises Diane Seymour-Williams as Chair, Ian Metcalfe OBE and Dr Jonathan Pell. The Remuneration 
Committee is expected to meet at least twice a year and otherwise as required. During the year, the Committee met formally seven 
times, and on other occasions on an ʻas requiredʼ basis.
Remuneration policy
The Remuneration Committee continues to believe that the success of the Group depends in large part on the performance of 
the Executive Directors and senior management team and in being able to attract, retain and motivate people of high calibre and 
experience. The Committee also recognises the importance of ensuring that employees are incentivised and identify closely with 
the achievement of the Group’s strategic objectives. The leading objectives are to grow the Group’s total funds under management 
(“FuM”) and, through the successful investment in and potential exit from technology-enabled companies, achieve growth in 
EBITDA, adjusted operating profit, pre-tax profits and net asset value per share, together with an increasing annual dividend, with 
the aim of increasing shareholder returns over the medium to long term.
Accordingly, the Committee seeks to provide a fair, balanced, competitive and affordable remuneration package for its Executive 
Directors and all other staff, whilst ensuring that a significant proportion of the total remuneration of each Executive Director is 
linked to the performance of the Group, against a set of pre‑determined and largely financial objectives, which do however also 
include ESG objectives. For Executive Directors, the main elements of their remuneration package are base salary; an annual 
performance-related bonus scheme; participation in the Group’s long-term share option scheme; carried interest and performance 
plans. Other benefits include employer contributions to a defined contribution personal pension scheme, life assurance, private 
health insurance and permanent health insurance. Only base salaries are pensionable.
In December 2020 the Committee commissioned an external remuneration review. The remuneration consultants were asked to 
consider both short and long-term remuneration structures for the Group’s senior executive team, as well as a number of other 
senior investment roles. Existing base salaries, which had not been increased in 2020 due to the economic impact of the pandemic, 
were reviewed against a listed peer group and were found to be in the lower quartile for that group. These base salaries were 
subsequently increased for the year to 31 March 2021. No changes were recommended to existing bonus and benefits policies, 
but the review also recommended the introduction of a new executive performance share plan (“PSP”) linked to total shareholder 
return (“TSR”). Following extensive consultation with the Company’s Nominated Adviser and leading shareholders, a new long-term 
incentive plan was announced for the then four senior executives on 12 July 2021, with effect from 1 April 2021. This incentive plan 
was extended for a further year on 26 March 2024, the rationale for which is explained further below.
Having, as in previous years, agreed to a maximum bonus award of up to 100% of base salary for exceptional performance in the 
year to 31 March 2024, the Committee determined once again that any bonus award to the Executive Directors would be payable  
in cash up to 50% of base salary, with the remainder in restricted Mercia shares. The agreed criteria for determining the ultimate 
award were:
i)	 FuM performance – 30% weighting; 
ii)	 TSR – 45% weighting; and
iii)	ESG progress, high-performing teams and Mercia core values – 25% weighting.
Having considered the financial performance of the Group and the continuing successful leadership of the Executive Directors 
against each of the above criteria, the Committee awarded bonuses ranging from 77% to 82% of their base salaries to the three 
Executive Directors. 50% of each bonus has been paid in cash and the balance of the bonus has been settled in cash, with the  
net payment received by each Executive Director to be applied by them to purchase Mercia shares, which will be held for a minimum  
of one year. 
The Committee has agreed to a maximum bonus of 100% of base salary depending upon the Group’s performance for the  
year to 31 March 2025, with the bonus award payable in cash up to 50% of base salary and the remainder settled in cash,  
with the net payment receivable applied in purchasing shares in Mercia, which will be held for a minimum of one year.

54
Mercia Asset Management PLC            Annual Report and Accounts 2024
Remuneration report continued
The agreed criteria for determining the ultimate award are as follows:
i)	 FuM performance – 30% weighting;
ii)	 TSR – 45% weighting; and
iii)	Strategic priorities and Mercia core values – 25% weighting.
The Committee will continue to monitor the suitability of the Group’s remuneration policy and performance criteria and will 
maintain informal dialogue on this subject with the Group’s Nominated Adviser, leading shareholders and remuneration specialists.
Directors’ service contracts
The table below summarises the service contract and letter of appointment details for each Executive and Non-executive Director as 
at the date of this report:
Date of appointment
Annual salary 
£’000
Notice period
Dr Mark Payton
15 December 2014
307
6 months
Martin Glanfield
15 December 2014
250
6 months
Julian Viggars
17 April 2018
250
6 months
Ian Metcalfe OBE
15 December 2014
88
3 months
Diane Seymour-Williams
3 November 2020
50
3 months
Ray Chamberlain
15 December 2014
42
3 months
Dr Jonathan Pell
22 December 2017
49
3 months
Caroline Plumb OBE
12 June 2018
42
3 months
The following Non-executive Director annual salary bandings, as approved by the full Board, apply for the foreseeable future:
•	 Chair – £87,980
•	 Senior Independent Director – £50,350
•	 Committee Chair – £48,760
•	 Non-executive Director – £42,400.
Equity-based incentive schemes
The Group has a number of long-term incentive and retention schemes:
The Mercia Company Share Option Plan (“CSOP”)
The Remuneration Committee is responsible for issuing awards of options to purchase Ordinary shares under the Group’s share 
incentive plan, known as the Mercia CSOP, which was adopted on 8 December 2014 and ends on 7 December this year. All Executive 
Directors and employees are eligible to participate. The Committee has approved the issue of appropriate awards over time, not 
exceeding the limits contained in the Mercia CSOP.
The Mercia CSOP comprises two parts. The first part satisfies the requirements of Schedule 4 to the Income Tax (Earnings and 
Pensions) Act 2003 (so that options granted under it are subject to Capital Gains Tax treatment). The second part will be used to 
grant options which cannot be granted within the limit prescribed by the applicable tax legislation and which will not therefore 
benefit from favourable tax treatment. No options will be granted under the Mercia CSOP more than 10 years after its adoption.  
The number of Ordinary shares over which options may be granted on any date is limited so that the total number of Ordinary 
shares issued and issuable in respect of options granted in any 10-year period under the Mercia CSOP and any other employee  
share scheme is restricted to 10% of the issued Ordinary shares from time to time.
The methodology for determining the market value of an Ordinary share for all grants of options under the Mercia CSOP has been 
agreed with HMRC, such that the Group will use the closing mid-market price quoted by the London Stock Exchange on the trading 
day immediately preceding the date of grant.
All awards are subject to a performance condition. The performance condition requires that the TSR from the date of grant to 
the third anniversary, is not less than 6% (compound) per annum for CSOPs issued up to and including 31 March 2024, with the 
exception of 8% (compound) per annum for options issued on 21 August 2020 and 9 July 2021. Where the performance condition 
has not been achieved on the third anniversary or if an employee leaves before the third anniversary, those options lapse.

55
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
In the year to 31 March 2024, new share option awards were granted to a number of staff. The total number of options in issue as at 
31 March 2024 was 38,201,782, split between 4,414,713 of options which were exercisable as at 31 March 2024 following the vesting 
of January 2020 and August 2020 issued options during that year, and 33,787,069 which were not yet exercisable, as the performance 
measurement date has not yet occurred. Included in the options in issue as at 31 March 2024 are 3,212,631 2022 and 2023 SAYE 
Options (described below) and 8,800,000 Performance Share Plan options granted to the three Executive Directors and one senior 
executive in 2021 (2023: 28,598,579 which included 1,998,439 2022 SAYE Options and 8,800,000 Performance Share Plan options).
The Company’s current share incentive plan, known as the Mercia CSOP, will expire in December this year. Following the 
recommendation of the Remuneration Committee, the Company will seek shareholder approval at the AGM in September for the 
adoption of a new umbrella long term incentive plan. The new plan will last for ten years and will continue the current limit of the 
number of shares that may be issued pursuant to all employee share schemes, including those to Executive Directors, being 10%  
of the issued share capital of the Company from time to time. 
The Mercia Save As You Earn (“SAYE”) Plan 
On 29 June 2022, the Company adopted the SAYE Option Plan Rules 2022 (“SAYE Rules”) to support the Company’s SAYE share 
option scheme (“SAYE Scheme”), established with Equiniti Group as the scheme provider. HMRC approved the price of SAYE  
options granted under the scheme, being a 20% discount to the closing share price of the Company on the last business day  
before invitations are issued to employees. 
The Company invited employees to apply for SAYE options on 15 September 2022 (“2022 SAYE Options”) at an option price of  
24.20 pence, the closing share price of the Company on the last business day before the invitation being 30.25 pence. 2022 SAYE 
Options are connected to a three-year savings contract which commenced on 1 November 2022. The Bonus Date of the savings plan 
is 1 November 2025 and the SAYE Options are exercisable within six months of the Bonus Date. The SAYE Options may be exercised 
earlier than the Bonus Date in the limited circumstances specified in the SAYE Plan. 
The Company also invited employees to apply for SAYE options on 21 August 2023 (“2023 SAYE Options”) at an option price of  
20.72 pence, the closing share price of the Company on the last business day before the invitation being 25.9 pence. 2023 SAYE 
Options are connected to a three-year savings contract which commenced on 1 November 2023. The Bonus Date of the savings plan 
is 1 November 2026 and the SAYE Options are exercisable within six months of the Bonus Date. The SAYE Options may be exercised 
earlier than the Bonus Date in the limited circumstances specified in the SAYE Plan.
As at 31 March 2024, a total of 3,212,631 SAYE Options were in issue, comprising 893,896 2022 SAYE Options and 2,318,735 2023 SAYE 
Options. These options are included within the 10% limit referred to above. 
The Mercia Carried Interest Plans (“CIPs”)
Mercia operates CIPs for the Executive Directors and certain other senior investment-focused staff (“Plan Participants”). Each CIP  
will operate in respect of direct investments made by Mercia during a 24-month period, save that the first CIP was for the period 
from the plan’s adoption on 1 August 2015 to 31 March 2017. The second plan period ran from 1 April 2017 until 31 March 2019 and 
the third plan period ran from 1 April 2019 to 31 March 2021. The fourth plan commenced on 1 April 2021 and ran to 31 March 2023. 
As at 31 March 2024 no new allocations had yet been made under the fifth two-year plan period.
Once Mercia has received an aggregate annualised 6% realised return during the relevant investment period, Plan Participants will 
receive, in aggregate, 10% of the net realised cash profits from the direct investments made over the relevant period, after taking 
account of any investment losses. Plan Participants’ carried interest is subject to good and bad leaver provisions.
Mercia also implemented a Phantom Carried Interest Plan (“PCIP”), based on the above criteria, in respect of the direct investments 
which the Group acquired shortly before admission to AIM in December 2014 and those new direct investments made in the post-
IPO period leading up to the implementation of the CIP on 1 August 2015. No payments to Plan Participants under any of the CIPs 
have yet been made.

56
Mercia Asset Management PLC            Annual Report and Accounts 2024
Remuneration report continued
Directors’ remuneration
The aggregate remuneration received by the Directors who served during the year is set out below:
Salaries payable
Pension contributions
Taxable benefits
Performance-related 
bonus
Total
2024 
£’000
2023 
£’000
2024 
£’000
2023 
£’000
2024 
£’000
2023 
£’000
2024 
£’000
2023 
£’000
2024 
£’000
2023 
£’000
Executive Directors
Dr Mark Payton
298
281
33
31
3
2
244
155
578
469
Martin Glanfield
243
229
27
25
4
4
199
126
473
384
Julian Viggars
243
229
27
25
4
3
187
126
461
383
Non-executive Directors
Ian Metcalfe OBE
88
83
–
–
–
–
–
–
88
83
Diane Seymour-Williams
50
48
–
–
–
–
–
–
50
48
Ray Chamberlain
42
40
–
–
–
–
–
–
42
40
Dr Jonathan Pell
49
46
–
–
–
–
–
–
49
46
Caroline Plumb OBE
42
40
–
–
–
–
–
–
42
40
1,055
996
87
81
11
9
630
407
1,783
1,493
Mercia reimburses the reasonable expenses incurred by its Non-executive Directors and may settle any tax and National Insurance 
due on such payments where relevant.
Mercia Fund Management Phantom Carried Interest Plans (“MFM Plan”)
The Group’s wholly owned subsidiary, Mercia Fund Management Ltd (“MFM”) raises annual EIS funds. The fee structure for each 
fund includes a performance incentive. MFM is entitled to a performance incentive equivalent to 20% of the return achieved by each 
fund over a hurdle of £1.05 per £1.00 invested in qualifying companies. Since 1 August 2015, MFM has adopted an MFM Plan for each 
EIS fund raised. The purpose of the MFM Plan is to incentivise and retain those Mercia employees directly involved in the raising, 
investment, realisation and administration of each EIS fund. Up to 45% of any receipts by MFM under the performance incentives for 
each fund raised, is payable as a bonus to those staff. Any bonuses due to staff are paid half yearly and are subject to Income Tax.
As a result of three MFM Plan investee company exits, the following bonuses were paid during the year:
Year ended 
31 March 2024 
£’000
Year ended 
31 March 2023 
£’000
Executive Directors
Dr Mark Payton
4
161
Martin Glanfield
1
11
Julian Viggars
3
89
8
261
Calculations supporting the amounts payable under the MFM Plans are independently verified prior to settlement.
2021 Performance Share Plan (“PSP”)
On 9 July 2021, the Remuneration Committee put in place a PSP to align the incentives of the Executive Directors and one senior 
executive with the future performance of the business and shareholders’ interests. The PSP comprises 8,800,000 nil cost options 
(“PSP Options”) awarded under the existing 2014 CSOP. These PSP Options are subject to the satisfaction of a performance condition 
and should the performance condition be achieved and they vest, are subject to a subsequent two-year holding period. The original 
vesting period in which the performance condition of the PSP Options had to be satisfied was three years, starting on 1 April 2021.
On 27 March 2024 the Company announced that, pursuant to the existing 2021 Performance Share Plan, the performance period for 
the existing 8,800,000 nil cost options (the “PSP Options”) over Ordinary shares granted on 9 July 2021 to the Executive Directors 
and one senior executive, had been extended.

57
Annual Report and Accounts 2024            Mercia Asset Management PLC
Governance
Pursuant to the rules of the Mercia CSOP, the Company’s Remuneration Committee elected to vary the vesting period in which the 
performance condition of the PSP Options has to be satisfied, by an additional year. The Remuneration Committee considered 
that this is the most appropriate way of continuing to align the interests of the Executive Directors and the one senior executive 
with the shareholders of the Company, whilst continuing to provide a strong incentive. This facilitates the retention of high-calibre 
individuals, who are leading the delivery of positive investment returns for Mercia’s clients and as a direct consequence, the 
continuing successful growth of Mercia’s AuM and its long-term profitability.
The PSP Options will, subject to the satisfaction of the performance condition, now vest on 9 July 2025, being the fourth anniversary 
of the date of grant of the options (the “Vesting Date”) and will continue to be subject to a subsequent two-year holding period. The 
number of PSP Options which will vest on the Vesting Date will now depend on the Company’s TSR over a performance period of 
four financial years, which started on 1 April 2021. The number of PSP Options vesting will be calculated as follows: 50% of the PSP 
Options will vest based on the achievement of 10.0% TSR per annum (compounded) over the new four-year performance period. 
Vesting will then increase on a straight-line basis to full vesting for the achievement of 20.0% TSR per annum (compounded).
TSR will be measured using the average share price for the three days immediately prior to 31 March 2025. The PSP Options granted 
are subject to typical malus and clawback provisions. 
Share options
The number of options over Mercia’s Ordinary shares, held by Directors as at 31 March 2024, are set out below:
Number of options
As at  
31 March 2024
As at 
31 March 2023
Date of grant
Type of interest
Exercise price
Period of exercise
Executive Directors
Dr Mark Payton
946,502*
946,502
28 Jan 2020
CSOP
24.30p
28 Jan 2023 to 27 Jan 20301
1,880,000#
1,880,000
21 Aug 2020
CSOP
21.50p
21 Aug 2023 to 20 Aug 20302
2,596,430
2,596,430
9 Jul 2021
PSP
0.001p
9 July 20253
89,527
–
18 Sep 2023
SAYE
20.72p
1 November 2026 to 1 May 2027 
Martin Glanfield
823,045**
823,045
28 Jan 2020
CSOP
24.30p
28 Jan 2023 to 27 Jan 20301
1,600,000##
1,600,000
21 Aug 2020
CSOP
21.50p
21 Aug 2023 to 20 Aug 20302
2,113,652
2,113,652
9 Jul 2021
PSP
0.001p
9 July 20253
89,527
–
18 Sep 2023
SAYE
20.72p
1 November 2026 to 1 May 2027
Julian Viggars
823,045**
823,045
28 Jan 2020
CSOP
24.30p
28 Jan 2023 to 27 Jan 20301
1,600,000##
1,600,000
21 Aug 2020
CSOP
21.50p
21 Aug 2023 to 20 Aug 20302
2,113,652
2,113,652
9 Jul 2021
PSP
0.001p
9 July 20253
*	
Following satisfaction of the performance condition, 946,502 of options held by Dr Mark Payton vested on 28 January 2023, with one-third exercisable from 28 January 2023,  
one-third from 28 January 2024 and the remaining one-third from 28 January 2025. As at 31 March 2024, 631,001 of these options were exercisable.
**	 Following satisfaction of the performance condition, 823,045 of options held by Martin Glanfield and 823,045 of options held by Julian Viggars vested on 28 January 2023, with 
one-third exercisable from 28 January 2023, one-third from 28 January 2024 and the remaining one-third from 28 January 2025. As at 31 March 2024, 548,696 of options held  
by Martin Glanfield and 548,696 of options held by Julian Viggars were exercisable.
#	
Following satisfaction of the performance condition, 1,880,000 of options held by Dr Mark Payton vested on 21 August 2023, with one-third exercisable from 21 August 2023,  
one-third from 21 August 2024 and the remaining one-third from 21 August 2025. As at 31 March 2024, 626,666 of these options were exercisable.
##	 Following satisfaction of the performance condition, 1,600,000 of options held by Martin Glanfield and 1,600,000 of options held by Julian Viggars vested on 21 August 2023,  
with one-third exercisable from 21 August 2023, one-third from 21 August 2024 and the remaining one-third from 21 August 2025. As at 31 March 2024, 533,333 of options held  
by Martin Glanfield and 533,333 of options held by Julian Viggars were exercisable.
1	
Of the total options which vested on 28 January 2023, none of the 631,001 options held by Dr Mark Payton, 548,696 held by Martin Glanfield and 548,696 held by Julian Viggars 
were exercised in the subsequent period to 31 March 2024, and so remained outstanding as at 31 March 2024. The final one-third will become exercisable from 28 January 2025.
2	
Of the total options which vested on 21 August 2023, none of the 626,666 options held by Dr Mark Payton, 533,333 held by Martin Glanfield and 533,333 held by Julian Viggars were 
exercised in the subsequent period to 31 March 2024, and so remained outstanding as at 31 March 2024. A further one-third will become exercisable from 21 August 2024, with the 
final one-third becoming exercisable from 21 August 2025. 
3	
The PSP options will vest on 9 July 2025 subject to satisfaction of the performance condition. If the performance condition is met, the shares issued and allotted are subject to  
two-year malus and clawback provisions from 9 July 2025 to 8 July 2027.

58
Mercia Asset Management PLC            Annual Report and Accounts 2024
Remuneration report continued
Directors’ share interests
The interests of the Directors and their connected persons in the Ordinary shares of Mercia Asset Management PLC are set out below:
Number of 
Ordinary shares 
as at 
31 March 2024
Number of 
Ordinary shares 
as at 
31 March 2023
Ian Metcalfe OBE 
357,709
357,709
Dr Mark Payton 
7,184,876
7,184,876
Martin Glanfield1
1,744,947
1,599,118
Julian Viggars 
978,640
978,640
Diane Seymour-Williams
250,000
250,000
Ray Chamberlain2
63,630,953
65,194,766
Dr Jonathan Pell
–
–
Caroline Plumb OBE
40,000
40,000
1	
In November 2023, Martin Glanfield increased his shareholding in Mercia Asset Management PLC by purchasing 145,829 shares via his SIPP.
2	
In March 2024, Forward Nominees Ltd, an entity closely associated with Ray Chamberlain sold 1,563,813 Ordinary shares. The shares were sold by non-Chamberlain family 
shareholders. As at 31 March 2024 Ray Chamberlain is indirectly interested in 63,630,953 Ordinary shares via the Forward Innovation Fund (39,272,336 Ordinary shares), Croftdawn 
Ltd (3,994,786 Ordinary shares), Mercia Growth Nominees Ltd (126,436 Ordinary shares) and Forward Nominees Ltd (20,237,395 Ordinary shares as nominee for certain members 
of the Chamberlain family and close associates, including Ray Chamberlain).
Diane Seymour-Williams
Chair of the Remuneration Committee
1 July 2024

59
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Independent auditor’s report
to the members of Mercia Asset Management PLC
Opinion on the financial statements
In our opinion:
•	 the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 March 2024 
and of the Group’s loss for the year then ended;
•	 the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
•	 the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
•	 the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Mercia Asset Management PLC (the “Parent Company”) and its subsidiaries (the “Group”) 
for the year ended 31 March 2024 which comprise the Consolidated statement of comprehensive income, the Consolidated statement 
of financial position, the Company balance sheet, the Consolidated statement of cash flows, the Consolidated and Company’s 
statement of changes in equity and notes to the financial statements, including a summary of significant accounting policies. 
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
UK adopted international accounting standards. The financial reporting framework that has been applied in the preparation of the 
Parent Company financial statements is applicable law and United Kingdom Accounting Standards, including Financial Reporting 
Standard 101 Reduced Disclosure Framework (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 
Independence
We remain independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements. 
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and the Parent 
Company’s ability to continue to adopt the going concern basis of accounting included:
•	 Assessing the forecasted cash flows that support the Directors’ assessment of going concern to check that they are in line 
with our expectations based on our understanding of the Group. Key assumptions include forecast direct investment, forecast 
revenues and investment realisations. These have been reviewed against current performance, availability of cash resources  
and the other stress tested scenarios;
•	 Evaluating the Directors’ method of assessing going concern in light of market volatility; and
•	 Calculating financial ratios to consider the financial health of the Group and Parent Company.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and the Parent Company’s ability to continue as a going concern 
for a period of at least twelve months from when the financial statements are authorised for issue. 
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of 
this report.

60
Mercia Asset Management PLC            Annual Report and Accounts 2024
Independent auditor’s report continued
to the members of Mercia Asset Management PLC
Overview
Coverage
95% (2023: 95%) of Group profit before tax
97% (2023: 89%) of Group revenue
98% (2023: 96%) of Group total assets
Key audit matters
2024
2023
Valuation of unquoted investments


Revenue recognition


Valuation of goodwill and intangible assets


Acquisition of Frontier Development Capital Limited


 
During the prior year, the Group acquired Frontier Development Capital Limited. As such, this 
was a key audit matter due to the significance of the business combination transaction and 
related goodwill and intangible assets which arose at acquisition. There have been no business 
combinations in the current year and therefore this is not considered a key audit matter in the 
current year. 
Materiality
Group financial statements as a whole
2024: The materiality for the Group was set at £4,900,000 based on 2.5% of net assets.
2023: The materiality for the Group was set at £5,200,000 based on 2.5% of net assets.
An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system 
of internal control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of 
management override of internal controls, including assessing whether there was evidence of bias by the Directors that may have 
represented a risk of material misstatement.
The scope of our Group audit included those Group entities which were deemed to be significant components as a result of their 
contribution to the material balances in the Consolidated statement of comprehensive income and Consolidated statement of 
financial position of the Group as well as those that are qualitatively significant to the Group. The significant components included 
Mercia Asset Management PLC (standalone), Mercia Fund Management Limited, Mercia Regional Ventures Limited, and Frontier 
Development Capital Limited. The financial information of all significant components were subject to full scope audits with Mercia 
Business Loans Limited and Mercia Investments Limited, the non-significant components, subject to procedures, including specific 
testing and analytical procedures. All procedures were performed by the Group engagement team. 

61
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources 
in the audit, and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
Key audit matter 
How the scope of our audit addressed the key audit matter
Revenue 
Recognition 
(Note 1 and 3 
to the financial 
statements)
Revenue is earned through the  
following ways:
	– Fund management fees,
	– Initial management fees, 
	– Portfolio director’ fees, 
	– VCT share offer fees, 
	– Performance fees, 
	– Custodian fees and Business services  
fees (other revenue).
There is a risk that fund management 
fees are not calculated or recognised in 
accordance with relevant accounting 
standards or the relevant Limited 
Partnership Agreements or investment 
management agreements.
There is a risk that fund management and 
performance fees are not calculated or 
recognised in accordance with the relevant 
standards, accounting policies and the 
relevant Limited Partnership Agreements  
or investment management agreements.  
For fees earned on VCTs, FuM on which 
they are based may also be subject to 
manipulation.
In respect of initial management fees 
and portfolio directors’ fees there is a risk 
that these are calculated incorrectly with 
reference to the initial agreement.
In respect of share offer and custodian  
fees there is a risk that these are not 
correctly calculated.
We assessed whether the accounting policies of the Group are in 
accordance with the applicable accounting standards.
We confirmed our understanding of the revenue processes in relation 
to all revenue streams across the entities including from VCTs, EIS 
funds and limited partnerships.
We walked through the revenue processes to evaluate the design and 
implementation of relevant controls over revenue.
Fund management fees due from the limited partnerships were 
recalculated based on the underlying Limited Partnership Agreements 
in place between the general partner and the fund.
In relation to the Enterprise Investment Scheme funds, annual 
fund management fees and custodian fees were recalculated using 
the investment memorandums and commitments were agreed to 
custodian reports, where applicable.
In relation to the VCT funds, a recalculation was performed based on 
the audited and half year NAVs.
In relation to the VCT share offer fees, we confirmed the fees directly 
with an independent third party.
Initial management fees and portfolio director fees were sampled, 
agreed to the signed funding agreement and recalculated to 
determine whether they were recognised in the correct period.
Key observations
Based on the procedures performed we consider that revenue has 
been recognised appropriately.

62
Mercia Asset Management PLC            Annual Report and Accounts 2024
Independent auditor’s report continued
to the members of Mercia Asset Management PLC
Key audit matter 
How the scope of our audit addressed the key audit matter
Valuation of 
Unquoted 
investments 
(Note 1 and 19 
to the financial 
statements)
The share price valuation of the Group 
is driven in part by the value of the 
investments in the Consolidated statement 
of financial position. There is a high level 
of estimation uncertainty involved in 
determining the valuation of the unquoted 
investments in the portfolio. Investments 
are also the most significant balance 
contributing to the Net Asset Value (“NAV”) 
of the Group, and therefore may be subject 
to management bias.
For a sample of loans held at fair value we:
	– Obtained independent confirmation of balances outstanding  
and agreed these to accounting records;
	– Considered the assumption that fair value is not significantly 
different to cost by challenging the assumption that there is no 
material movement in the market interest rate since acquisition 
and considering the “unit of account” concept. We also considered 
conversion options and assessed the appropriateness of the fair 
value of the instrument as a whole.
For all unquoted investments, we performed the following procedures 
where relevant: 
	– Checked whether the valuation had been prepared by a suitably 
qualified individual;
	– Considered whether the valuation methodology was the most 
appropriate in the circumstances under the International Private 
Equity and Venture Capital Valuation (“IPEV”) Guidelines and the 
applicable accounting standards; and
	– Verified whether the valuation used up to date trading information.
Valuations based on cost/price of recent investment
For valuations based on cost or price of recent investment, we checked 
the recent investment to supporting documentation and, where 
relevant, reviewed the calibration of fair value using an alternative 
valuation methodology. We considered the Investment Manager’s 
determination of whether there were any reasons why the valuation 
and the valuation methodology was not appropriate at 31 March 2024.
Valuations based on multiples
We performed the following procedures for all investments within  
our sample:
	– Challenged and corroborated the inputs to the valuation with 
reference to management information of investee companies, 
market data and our own understanding and assessed the impact 
of the estimation uncertainty concerning these assumptions and 
the disclosure of these uncertainties in the financial statements;
	– Reviewed the historical financial statements and any recent 
management information available to support assumptions about 
maintainable revenues or cash flows used in the valuations;
	– Considered the revenue multiples applied and any discounts 
applied by reference to observable listed company market data; and
	– Challenged the consistency and appropriateness of adjustments 
made to such market data in establishing the revenue multiples 
applied in arriving at the valuations adopted by considering the 
individual performance of investee companies against plan and 
relative to the peer group, the market and sector in which the 
investee company operates and other factors as appropriate.
Key observations
Based on the procedures performed we consider the methodology 
and assumptions used by management to value the investments  
to be appropriate.

63
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Key audit matter 
How the scope of our audit addressed the key audit matter
Valuation of 
Goodwill and 
Intangible 
Assets (Note 
1, 15 and 16 to 
the financial 
statements)
The Group is required by applicable 
accounting standards to undertake an 
annual impairment review of goodwill and 
for all assets for which there is an indicator 
of impairment.
The impairment assessment was required 
for each of the four cash generating units.
This assessment has been included as a 
key audit matter due to the significance of 
the goodwill and intangible assets balance 
at year end and the level of management 
judgement inherent in the impairment 
assessment.
We have obtained and read Management’s impairment assessment  
of goodwill and intangible assets.
We have considered whether the key assumptions and judgements 
used in Management’s impairment assessment were appropriate and 
reasonable. These included review of the value in use calculations 
as well as profitability of each CGU since inception, underlying 
management contracts, the investment track records and assessing 
the reasonability of the discount rate used by benchmarking to 
our internal valuations expert’s assessment. We corroborated key 
assumptions to the financial performance of each CGU and those  
of the underlying funds.
For amounts recognised as goodwill and intangible assets, we have 
performed sensitivity analysis to identify whether there is a sufficient 
amount of headroom before the goodwill or intangible assets shows 
signs of potential impairment. In addition, we have assessed current 
year performance indicators against budgets i.e. profitability, revenue 
growth and other indicators such as cash on hand and net asset value 
to ascertain whether there were any indicators of impairment.
We have considered the reasonability of forecast cash flows by 
performing an assessment of the performance of the underlying VCT’s 
over the year based on the division’s year to date results, inquiries 
with Management and inspection of Board Meeting Minutes.
Key observations
Based on the work performed we did not identify any indications that 
the carrying value of goodwill and intangible assets is inappropriate.
Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements.  
We consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic  
decisions of reasonable users that are taken on the basis of the financial statements. 
In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality 
level, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will 
not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. 

64
Mercia Asset Management PLC            Annual Report and Accounts 2024
Independent auditor’s report continued
to the members of Mercia Asset Management PLC
Based on our professional judgement, we determined materiality for the financial statements as a whole and performance 
materiality as follows:
Group financial statements
Parent company financial statements
2024 
£m
2023 
£m
2024 
£m
2023 
£m
Materiality
4,900,000
5,200,000
3,700,000
3,700,000
Basis for determining materiality
2.5% of net assets
2.5% of net assets
2.5% of net assets
2.5% of net assets
Rationale for the benchmark 
applied
In setting materiality, we have focused on the needs of the users of the financial statements 
and their interests which are likely to be more in the statement of financial position as the 
purpose of the Group and Parent Company is long-term shareholder value. Therefore, net 
assets was considered to be the most appropriate benchmark as this is the ultimate value  
of the Group and Parent Company that shareholders would receive.
Performance materiality
3,600,000
3,800,000
2,775,000
2,500,000
Basis for determining performance 
materiality
75% of materiality
70% of materiality
75% of materiality
70% of materiality
Rationale for the percentage 
applied for performance 
materiality
The level of performance materiality applied was set after having considered a number 
of factors including the level of transactions in the year and significant areas subject to 
estimation together with our assessment of the Group’s and Parent Company’s overall control 
environment, the expected total value of known and likely misstatements and the level of 
transactions in the year.
Given our experience with the entity since our engagement, there are no suggestions of 
heightened risk or complexity, or significant PY errors. We noted no indicators of impairment 
in relation to underlying businesses as they’re profitable and cash generative. Having regard 
to all the factors below and coupled with this, we have increased the level for performance 
materiality in the current year.
Component materiality
For the purposes of our Group audit opinion, we set materiality for each significant component of the Group , apart from the 
Parent Company whose materiality is set out above, based on a percentage of between 2.19% and 76% (2023: 2.5% and 73%) of 
Group materiality dependent on the size and our assessment of the risk of material misstatement of that component. Component 
materiality ranged from £41,000 to £3,700,000 (2023: £127,000 to £3,800,000). In the audit of each component, we further applied 
performance materiality levels of 75% (2023: 70%) of the component materiality to our testing to ensure that the risk of errors 
exceeding component materiality was appropriately mitigated.
Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £245,000 (2023: £260,000). 
We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.
Other information
The directors are responsible for the other information. The other information comprises the information included in the Annual 
Report and Accounts other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements 
does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any  
form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit,  
or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, 
we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based  
on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to 
report that fact.
We have nothing to report in this regard.

65
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the 
Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as described below. 
Strategic report and Directors’ report In our opinion, based on the work undertaken in the course of the audit:
	– the information given in the Strategic report and the Directors’ report for the financial 
year for which the financial statements are prepared is consistent with the financial 
statements; and
	– the Strategic report and the Directors’ report have been prepared in accordance with 
applicable legal requirements.
In the light of the knowledge and understanding of the Group and Parent Company and 
its environment obtained in the course of the audit, we have not identified material 
misstatements in the strategic report or the Directors’ report.
Matters on which we are required to 
report by exception
We have nothing to report in respect of the following matters in relation to which the 
Companies Act 2006 requires us to report to you if, in our opinion:
	– adequate accounting records have not been kept by the Parent Company, or returns 
adequate for our audit have not been received from branches not visited by us; or
	– the Parent Company financial statements are not in agreement with the accounting 
records and returns; or
	– certain disclosures of Directors’ remuneration specified by law are not made; or
	– we have not received all the information and explanations we require for our audit.
Responsibilities of Directors
As explained more fully in the Statement of Directors’ responsibilities, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due  
to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability  
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis  
of accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have  
no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including fraud is detailed below:
We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, 
and considered the risk of acts by the Group which were contrary to applicable laws and regulations, including fraud. We considered 
the significant laws and regulations to be compliance with the applicable accounting frameworks, Companies Act 2006, the FCA 
listing and AIM rules and the principles of the QCA Corporate Governance Code.
Our procedures in respect of the above included:
•	 obtaining an understanding of the control environment in monitoring compliance with laws and regulations;
•	 agreement of the financial statement disclosures to underlying supporting documentation;
•	 enquiries of management and those charged with governance; and
•	 reviewing minutes of meetings of those charged with governance and a sample of legal invoices throughout  
the period for instances of non-compliance with laws and regulations. 

66
Mercia Asset Management PLC            Annual Report and Accounts 2024
Independent auditor’s report continued
to the members of Mercia Asset Management PLC
We assessed the susceptibility of the financial statements to material misstatement, including fraud.
Our risk assessment procedures included:
•	 enquiry with the management and those charged with governance regarding any known or suspected instances of fraud;
•	 review of minutes of meeting of those charged with governance for any known or suspected instances of fraud;
•	 discussion amongst the engagement team as to how and where fraud might occur in the financial statements; and
•	 considering management fees and performance targets and the related financial statement areas impacted by these.
Based on our risk assessment, we considered the areas most susceptible to be revenue recognition, the valuation of unquoted 
investments and the valuation of goodwill and intangible assets (which we discuss further under the Key Audit Matter section),  
as well as management override of controls. 
In addressing the risk of management override of controls, we:
•	 considered the opportunity and incentive to manipulate accounting entries and target tested relevant journals made during  
the year and in the period end financial reporting process;
•	 reviewed for significant transactions outside the normal course of business;
•	 reviewed the significant judgements made in the unquoted investment valuations and considering whether the valuation 
methodology is the most appropriate;
•	 considered any indicators of bias in our audit as a whole; and
•	 performed a review of unadjusted audit differences, if any, for indications of bias or deliberate misstatement.
We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members 
who were deemed to have the appropriate competence and capabilities and remained alert to any indications of fraud or non-
compliance with laws and regulations throughout the audit.
Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that 
the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, forgery, misrepresentations or through collusion. There are inherent 
limitations in the audit procedures performed and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we are to become aware of it.
A further description of our responsibilities is available on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.
Vanessa-Jayne Bradley (Senior Statutory Auditor) 
For and on behalf of BDO LLP, Statutory Auditor
London, UK
1 July 2024
BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

67
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Consolidated statement of comprehensive income
For the year ended 31 March 2024
Note
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Revenue
3
30,434
25,881
Administrative expenses
7
(25,386)
(21,001)
Realised gain/(loss) on the sale of direct investments
4
4,450
(849)
Fair value movements in direct investments
4
(17,338)
1,201
Share-based payments charge
6
(1,002)
(1,049)
Amortisation of intangible assets
16
(2,989)
(2,337)
Movement in fair value of deferred consideration
24
(540)
(1,462)
Operating (loss)/profit before exceptional item
(12,371)
384
Exceptional item
8
–
(372)
Operating (loss)/profit
(12,371)
12
Finance income
9
4,216
2,428
Finance expense
10
(56)
(31)
(Loss)/profit before taxation
(8,211)
2,409
Taxation
11
626
427
(Loss)/profit and total comprehensive (expense)/income
(7,585)
2,836
Basic (loss)/earnings per Ordinary share (pence)
12
(1.71)
0.64
Diluted (loss)/earnings per Ordinary share (pence)
12
(1.71)
0.63
All results derive from continuing operations.
The notes on pages 71 to 94 are an integral part of these financial statements.

68
Mercia Asset Management PLC            Annual Report and Accounts 2024
Consolidated statement of financial position
As at 31 March 2024
Note
As at 
31 March 
2024
£’000
As at 
31 March 
2023
£’000
Assets
Non-current assets
Goodwill
15
21,126
21,126
Intangible assets
16
15,170
18,159
Property, plant and equipment
17
128
122
Right-of-use assets
18
711
842
Investments
19
116,861
136,550
Total non-current assets
153,996
176,799
Current assets
Trade and other receivables
20
3,971
3,787
Short-term liquidity investments
21
–
279
Cash and cash equivalents
21
46,940
37,555
Total current assets
50,911
41,621
Total assets
204,907
218,420
Current liabilities
Trade and other payables
22
(8,893)
(6,813)
Lease liabilities
23
(376)
(333)
Deferred consideration
24
(2,279)
(1,227)
Total current liabilities 
(11,548)
(8,373)
Non-current liabilities 
Lease liabilities
23
(326)
(574)
Deferred consideration
24
–
(2,012)
Deferred taxation
25
(3,792)
(4,540)
Total non-current liabilities
(4,118)
(7,126)
Total liabilities
(15,666)
(15,499)
Net assets
189,241
202,921
Equity
Issued share capital
26
4
4
Share premium
27
83,775
83,744
Treasury reserve
28
(3,188)
–
Other distributable reserve
29
59,338
63,266
Retained earnings
43,756
51,341
Share-based payments reserve
30
5,556
4,566
Total equity
189,241
202,921
The notes on pages 71 to 94 are an integral part of these financial statements.
The consolidated financial statements of Mercia Asset Management PLC, registered number 09223445, on pages 67 to 94 were 
approved by the Board of Directors and authorised for issue on 1 July 2024. They were signed on its behalf by:
Dr Mark Payton	
Martin Glanfield
Chief Executive Officer	
Chief Financial Officer

69
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Consolidated statement of cash flows
For the year ended 31 March 2024
Note
Year ended 
31 March 
2024
£’000
Year ended 
31 March 
2023
£’000
Cash flows from operating activities:
Operating (loss)/profit
(12,371)
12
Adjustments to reconcile operating (loss)/profit to net cash generated from 
operating activities:
Depreciation of property, plant and equipment
17
104
68
Depreciation of right-of-use assets
18
385
239
(Gain)/loss on sale of direct investments
4
(4,450)
849
Fair value movements in direct investments
4
17,338
(1,201)
Share-based payments charge
6
1,002
1,049
Amortisation of intangible assets
16
2,989
2,337
Movement in fair value of deferred consideration
24
540
1,462
Working capital adjustments:
Decrease/(increase) in trade and other receivables
800
(1,087)
Increase/(decrease) in trade and other payables
1,535
(709)
Cash generated from operating activities
7,872
3,019
Corporation tax paid
(788)
(1,819)
Net cash generated from operating activities
7,084
1,200
Cash flows from direct investment activities:
Sale of direct investments
19
26,696
3,744
Purchase of direct investments
19
(19,926)
(20,778)
Investee company loan repayments
19
300
125
Investee company loan interest and redemption premium received
9
2,290
1,979
Net cash generated from/(used in) direct investment activities
9,360
(14,930)
Cash flows from other investing activities:
Interest received from cash and cash equivalents
9
1,813
404
Purchase of property, plant and equipment
17
(110)
(77)
Acquisition of subsidiary undertaking
14
–
(6,951)
Cash acquired with purchase of subsidiary undertaking
14
–
2,882
Deferred consideration paid in respect of acquisitions
24
(1,500)
(2,100)
Decrease in short-term liquidity investments
288
5,000
Net cash generated from/(used in) other investing activities
491
(842)
Net cash generated from/(used in) total investing activities
9,851
(15,772)
Cash flows from financing activities:
Dividends paid
13
(3,928)
(3,653)
Purchase of shares into treasury
28
(3,194)
–
Proceeds received from the exercise of employee share options
26
–
Interest paid
10
(56)
(31)
Payment of lease liabilities
(398)
(238)
Net cash used in financing activities
(7,550)
(3,922)
Net increase/(decrease) in cash and cash equivalents
9,385
(18,494)
Cash and cash equivalents at the beginning of the year
37,555
56,049
Cash and cash equivalents at the end of the year
21
46,940
37,555

70
Mercia Asset Management PLC            Annual Report and Accounts 2024
Consolidated statement of changes in equity
For the year ended 31 March 2024
Issued share 
capital 
(note 26) 
£’000
Share 
premium 
(note 27) 
£’000
Treasury 
reserve 
(note 28) 
£’000
Other 
distributable 
reserve 
(note 29) 
£’000
Retained 
earnings 
£’000
Share-based 
payments 
reserve 
(note 30) 
£’000
Total 
£’000
As at 1 April 2022
4
81,644
–
66,919
48,505
3,517
200,589
Issue of share capital
–
2,100
–
–
–
–
2,100
Profit and total comprehensive 
income for the year
–
–
–
–
2,836
–
2,836
Dividends paid
–
–
–
(3,653)
–
–
(3,653)
Share-based payments charge
–
–
–
–
–
1,049
1,049
As at 31 March 2023
4
83,744
–
63,266
51,341
4,566
202,921
Purchase of Ordinary shares  
into treasury
–
–
(3,194)
–
–
–
(3,194)
Loss and total comprehensive 
expense for the year
–
–
–
–
(7,585)
–
(7,585)
Dividends paid
–
–
–
(3,928)
–
–
(3,928)
Exercise of share options
–
31
6
–
–
(12)
25
Share-based payments charge
–
–
–
–
–
1,002
1,002
As at 31 March 2024
4
83,775
(3,188)
59,338
43,756
5,556
189,241

71
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
1.	Accounting policies
The principal material accounting policies applied in the presentation of these consolidated financial statements are set out below. 
These policies have been consistently applied throughout the year unless otherwise stated.
General information
Mercia Asset Management PLC (the “Group”, “Mercia”) is a public limited company, incorporated and domiciled in England, United Kingdom,  
and registered in England with registered number 09223445. Its Ordinary shares are admitted to trading on the AIM market of the 
London Stock Exchange. The registered office address is Mercia Asset Management PLC, Forward House, 17 High Street, Henley-in-
Arden, Warwickshire, B95 5AA.
Details of the Group’s activities and strategy are given in the Strategic Report which begins on page 1 of this Annual Report.
For the financial year ended 31 March 2024, the following subsidiaries of Mercia were entitled to exemption from audit under section 
479A of the Companies Act 2006 relating to subsidiary companies:
Name
Company number
Mercia Investments Limited
09108131
Mercia Fund 1 General Partner Limited
03676974
Mercia (General Partner) Limited
09705072
Mercia Investment Plan LP
LP016783
Mercia (Special Limited Partner) LP
LP016780
Mercia VCT Nominee Limited
10552972
Mercia Company Secretarial Services Limited
14365190
Enterprise Ventures Group Limited
04161494
Enterprise Ventures (General Partner Coalfields Growth) Limited
06354288
Enterprise Ventures (General Partner EV Growth) Limited
06354293
Enterprise Ventures (General Partner EV Growth II) Limited
10202807
Enterprise Ventures (General Partner EVG II North West) Limited
11101233
Enterprise Ventures (General Partner FY Seedcorn) Limited
07227779
Enterprise Ventures (General Partner Midlands POC) Limited
10553329
Enterprise Ventures (General Partner NE Venture) Limited
10514693
Enterprise Ventures (General Partner NPIF YHTV Equity) Limited
10514398
Enterprise Ventures (General Partner NW Venture) Limited
07397841
Enterprise Ventures (General Partner RisingStars II) Limited
05713861
MRV (General Partner MEIF II – Equity EM) Limited
15310407
MRV (General Partner MEIF II – Equity WM) Limited
15310482
MRV (General Partner NPIF II – Equity YH) Limited
15310493
EV Business Loans Limited
07110694
EVBL (General Partner FY Small Loans) Limited
07222495
EVBL (General Partner EV SME Loans) Limited
08901773
EVBL (General Partner EV SME Loans II) Limited
12872349
EVBL (General Partner NPIF Y&H Debt) Limited
10514387
MBL (General Partner NPIF II – Debt YH) Limited
15310511
FDC SPV Limited
12641163
FDC General Partner Limited
11958527
FDC (General Partner MEIF II – Debt WM) Limited
15311167
In accordance with section 479C of the Companies Act 2006, Mercia Asset Management PLC will guarantee the debts and liabilities  
of the above subsidiary undertakings.
Basis of preparation
The consolidated financial statements of Mercia Asset Management PLC have been prepared in accordance with UK-adopted 
International Accounting Standards and the applicable legal requirements of the Companies Act 2006.
The preparation of financial statements under International Financial Reporting Standards (“IFRS”) requires the use of certain 
critical accounting estimates. It also requires management to exercise its judgement in the process of applying the Group’s 
accounting policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates  
are significant to the financial statements, are disclosed in note 2 to these consolidated financial statements.
Notes to the consolidated financial statements
For the year ended 31 March 2024

72
Mercia Asset Management PLC            Annual Report and Accounts 2024
1.	Accounting policies continued
Basis of preparation continued
The financial statements have been prepared on an historical cost basis, as modified by the revaluation of certain financial assets 
and financial liabilities in accordance with IFRS 9, Financial Instruments, and explained within the Group’s accounting policies. Fair 
value measurements are categorised into Level 1, 2 or 3 based on the degree to which the inputs to the fair value measurements are 
observable. These are described more fully below:
•	 level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 
measurement date;
•	 level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either 
directly or indirectly; and
•	 level 3 inputs are unobservable inputs for the asset or liability.
Going concern
Based on the Group’s consolidated balance sheet, including its liquidity position at the year end, its forecast future operating and 
investment activities, the Directors have a reasonable expectation that the Group has adequate financial resources to manage 
business risks in the current economic environment, and continue in operational existence for a period of at least 12 months 
from the date of this report. Accordingly, the Directors continue to adopt the going concern basis in preparing these consolidated 
financial statements.
Basis of consolidation
Subsidiaries
The consolidated financial statements incorporate the financial statements of Mercia Asset Management PLC and entities controlled 
by it (its subsidiaries). The financial statements of entities held within the Group’s direct investment portfolio are not included 
within these consolidated financial statements, as the Group accounts for these in accordance with the IFRS 10 Investment Entity 
exemption. Other than Mercia Fund 1 General Partner Limited (which is 98% owned) and Mercia Investment Plan LP (which is 
90% owned), all subsidiaries are 100% equity owned and have been included in the consolidated financial statements. Control is 
achieved when the Group:
•	 has power over the subsidiary;
•	 is exposed or has rights to a variable return from its involvement with the subsidiary; and
•	 has the ability to use its power to affect its returns.
The Group reassesses whether or not it controls a subsidiary company if facts and circumstances indicate that there are changes  
to one or more of the three elements of control listed above.
When the Group has less than a majority of the voting rights of an investee company, it considers that it has power over the investee 
company when the voting rights are sufficient to give it the practical ability to direct the relevant activities of the investee company 
unilaterally. The Group considers all relevant facts and circumstances in assessing whether or not the Group’s voting rights in an 
investee company are sufficient to give it power, including:
•	 the size of the Group’s holding of voting rights relative to the size and dispersion of holdings of the other vote holders;
•	 potential voting rights held by the Group, other vote holders or other parties;
•	 rights arising from other contractual arrangements; and
•	 any additional facts and circumstances that indicate that the Group has, or does not have, the current ability to direct the 
relevant activities at the time that decisions need to be made, including voting patterns at previous shareholders’ meetings.
Subsidiary undertakings are consolidated from the date of their acquisition, being the date on which the Group obtains control,  
and continue to be consolidated until the date that such control ceases.
All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between the members of the 
Group are eliminated on consolidation.
Business combinations
The Group accounts for business combinations using the acquisition method from the date that control is transferred to the Group. 
Both the identifiable net assets and the consideration transferred in the acquisition are measured at fair value with transaction costs 
expensed as incurred. Goodwill arising on acquisitions is tested annually for impairment. Deferred consideration payable to the 
vendors is measured at fair value at acquisition and assessed annually, with particular reference to the conditions upon which the 
consideration is contingent.
Notes to the consolidated financial statements continued

73
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Direct investments
Investments that are held as part of the Group’s investment portfolio are carried at fair value. The Group does not consolidate or 
apply IFRS 3 to companies held as direct investments as a result of applying the Investment Entity exemption in compliance with 
IFRS 10. Direct investments held are measured at fair value through profit or loss in accordance with IFRS 9 Financial Instruments, 
with changes in fair value recognised in the relevant period.
New standards, interpretations and amendments effective in the current financial year
No new standards, interpretations and amendments effective in the year have had a material effect on the Group’s financial 
statements.
New standards, interpretations and amendments not yet effective
No new standards, interpretations and amendments not yet effective are expected to have a material impact on the Group’s future 
financial statements.
Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for services 
provided in the normal course of business, net of VAT. All revenue from services is generated within the United Kingdom. Revenue  
is recognised when the Group satisfies its performance obligations, in line with IFRS 15. Revenue from services comprises:
Fund management fees
Fund management fees are generally earned as a fixed percentage of funds under management (“FuM”) and are recognised as the 
related services are provided as the performance obligations are met. Amounts invoiced are recorded as deferred income, included 
in current liabilities and then recognised in the consolidated statement of comprehensive income over the contractual period for 
which the related services are provided. Cash receipts in relation to revenues earned are generally received shortly after the start  
of the relevant invoicing period.
Initial management fees
Initial management fees are generally earned as a fixed percentage of the amounts invested by the Group in recognition of the work 
involved in each investment round. These one-off payments made by the investee company are recognised when the performance 
obligation of providing those services is satisfied at a point in time, being upon completion of the investment. Cash receipts in 
relation to revenues earned are generally received shortly after completion of the relevant investment.
Portfolio directors’ fees
Portfolio directors’ fees are earned either as a percentage of the amounts invested by the Group or as a fixed amount. These are 
usually annual fees, typically charged quarterly in advance to the investee company. They are distinct and separable from annual 
fund management fees and initial management fees. Amounts invoiced are recorded as deferred income, included in current 
liabilities and then recognised in the consolidated statement of comprehensive income over the contractual period for which 
the related services are provided, as performance obligations are met. Cash receipts in relation to revenues earned are generally 
received shortly after the start of the relevant invoicing period.
VCT share offer fees
VCT share offer fees are typically earned from managed funds on a ‘percentage of funds raised’ basis. They are recognised in  
the consolidated statement of comprehensive income upon completion of the fundraising as the performance obligation is met. 
Cash receipts are received upon the allotment of shares to investors. Costs associated with the fundraising are recognised in the 
consolidated statement of comprehensive income within administrative expenses when incurred.
Net exceptional performance fees
Net exceptional performance fees are earned when specified performance metrics exceed hurdles set out within VCT fund 
management agreements. These fees are recognised in the consolidated statement of comprehensive income only when the 
Group is entitled to receive a fee based on performance, the quantum of fee is known and it is highly probable that payment will 
be received by the Group. Performance fees are received shortly after confirmation of entitlement. Directly attributable costs, 
such as staff compensation linked to the performance in excess of the hurdle, are recognised in the consolidated statement of 
comprehensive income within administrative expenses upon recognition of the performance fee.

74
Mercia Asset Management PLC            Annual Report and Accounts 2024
1.	Accounting policies continued
Interest income
Interest income on debt investments made to direct portfolio investee companies, including any redemption premiums, is recognised 
when it is highly probable that the economic benefits will flow to the Group and the amount of income can be measured reliably.
Interest income earned on cash deposits and short-term liquidity investments is accrued on a time basis, by reference to the 
principal outstanding and at the interest rate applicable.
Exceptional item
The Group classifies items of income and expenditure as exceptional when, in the opinion of the Directors, the nature of the item or 
its size is likely to be material, so as to assist the reader of the financial statements to better understand the results of the operations 
of the Group. Such items are, by their nature, not expected to recur as part of the normal operation of the business and are shown 
separately on the face of the consolidated statement of comprehensive income.
Leases
A lease is defined as a contract that conveys the right to control the use of an identified asset for a period of time in exchange for 
consideration. All leases in excess of one year, where the Group is the lessee, are included in the Group’s statement of financial 
position and recognised as a right-of-use asset, with a related lease liability representing the obligation to make lease payments.
The right-of-use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease 
payments made at or before the commencement date, plus any initial direct costs incurred. Subsequently, the right-of-use asset is 
depreciated using the straight-line method from the commencement date to the earlier of the end of the useful life of the right-of-
use asset or the end of the lease term. The estimated useful lives of right-of-use property assets are determined on the same basis  
as those of property and equipment. The estimated useful lives of right-of-use vehicle assets are determined on the length of the 
lease term. The right-of-use assets are reviewed annually for impairment in accordance with IAS 36 Impairment of Assets.
The lease liability is initially measured as the present value of the lease payments that are not paid at the commencement date, 
discounted using the interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental 
borrowing rate. Subsequently the lease liability decreases by the lease payments made, offset by interest on the liability, and  
may be remeasured to reflect any reassessment of expected payments or to reflect any lease modifications.
Short-term leases (lease terms of 12 months or less) and leases of low-value assets (which includes portable electronic devices, 
small items of office furniture and fixed telephones) are expensed on a straight-line basis over the term of the lease and presented 
within ‘administrative expenses’ in the consolidated statement of comprehensive income.
Retirement benefit costs
Payments to defined contribution personal pension plans are recognised as an expense when employees have rendered a service 
entitling them to the contributions. Differences between contributions payable in the period and contributions actually paid are 
shown as either accruals or prepayments in the consolidated statement of financial position.
Taxation
The tax expense/credit represents the sum of the tax currently payable and deferred tax. Current and deferred tax are recognised  
in the income statement, except when they relate to items that are recognised in other comprehensive income, or directly in equity, 
in which case the current and deferred tax are also recognised in other comprehensive income or directly in equity respectively. 
Where current or deferred tax arises from the initial accounting of a business combination, the tax effect is included in the 
accounting for the business combination.
The tax currently payable is based on the taxable profit for the year. Taxable profit differs from net profit as reported in the 
consolidated statement of comprehensive income because it excludes items of income or expense that are taxable or deductible  
in other periods and it further excludes items that are never taxable or deductible.
The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted at the balance 
sheet date.
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities  
in the financial statements and the corresponding tax bases used in the computation of taxable profit, using the balance sheet 
liability method. Deferred tax liabilities are generally recognised for all taxable temporary timing differences and deferred tax assets 
are recognised to the extent that it is probable that taxable profits will be available, against which deductible temporary differences 
can be utilised.
Notes to the consolidated financial statements continued

75
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition of goodwill or from  
the initial recognition (other than in a business combination) of other assets and liabilities, in a transaction that affects neither  
the taxable profit nor the accounting profit.
Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries except where the 
Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse  
in the foreseeable future.
Deferred tax assets arising from deductible temporary differences associated with such investments are only recognised to the 
extent that it is probable that there will be sufficient taxable profits against which to utilise the benefits of the temporary differences 
and they are expected to reverse in the foreseeable future.
The Group primarily seeks to generate capital gains from its holdings in direct investments over the longer term. Capital gains 
arising from the disposal of direct investments would ordinarily be taxed upon realisation of such investments. However, since 
direct investment portfolio companies are substantially trading in nature and the Group typically holds more than 10% in each 
company, the Directors continue to consider that any capital gains arising would qualify for the Substantial Shareholdings 
Exemption (“SSE”). This exemption provides that gains arising on the disposal of qualifying investments are not chargeable to  
UK corporation tax and, as such, the Group has continued not to recognise a provision for deferred taxation in respect of fair value 
gains in those investments that meet the qualifying criteria. Gains arising on the disposal of non-qualifying investments would 
ordinarily give rise to taxable profits for the Group, to the extent that these cannot be offset by any tax losses.
Intangible assets
Identifiable intangible assets are recognised when the Group controls the assets, it is probable that future economic benefits 
attributable to the assets will flow to the Group and the fair value of the assets can be measured reliably.
Intangible assets represent contractual arrangements in respect of third-party limited partners and other similar investors’ FuM 
acquired through the acquisition of Frontier Development Capital Limited (“FDC”) and, in respect of FuM, acquired through the 
acquisition of the Venture Capital Trust (“VCT”) fund management business. At the date of acquisition, the fair values of these 
contracts were calculated and subsequently the assets are held at amortised cost.
The fair value of the intangible assets arising from the acquisition of FDC is being amortised on a straight-line basis over the 
expected average duration of the remaining fund management contracts of five years.
The fair value of the intangible assets arising from the acquisition of the VCT fund management business is being amortised  
on a straight-line basis over the expected useful life of the fund management contracts, namely 10 years.
Goodwill
Goodwill arising on the acquisition of a subsidiary represents the excess of the fair value of the consideration given over the fair 
value of the identifiable net assets acquired. Goodwill is not amortised but is reviewed annually for impairment in accordance  
with IAS 36, Impairment of Assets.
Property, plant and equipment
Tangible assets are stated at cost less accumulated depreciation and any recognised impairment loss. Depreciation is recognised 
so as to write off the cost or valuation of assets less their residual values over their expected useful lives, using the straight-line 
method, on the following basis:
Furniture, fixtures and office equipment	
3 years 
Leasehold improvements	
	
		
over the remaining life of the lease
The estimated useful lives, residual values and depreciation method are reviewed at the end of each reporting period, with the 
effect of any changes in estimate accounted for on a prospective basis.
Financial instruments
Financial assets and financial liabilities are recognised when the Group becomes a party to the contractual provisions of the 
instrument. Financial assets and financial liabilities are initially measured at fair value. Transaction costs that are directly 
attributable to the acquisition or issue of financial assets and financial liabilities (other than financial assets and financial  
liabilities at fair value through profit or loss (“FVTPL”)) are added to or deducted from the fair value of the financial assets  
or financial liabilities, as appropriate, on initial recognition. Transaction costs directly attributable to the acquisition of  
financial assets or financial liabilities at FVTPL are recognised immediately in the income statement.

76
Mercia Asset Management PLC            Annual Report and Accounts 2024
1.	Accounting policies continued
Financial instruments continued
Financial assets
All financial assets are recognised and derecognised on a trade date where the purchase or sale of a financial asset is under  
a contract whose terms require delivery of the financial asset within the time frame established by the market concerned, and  
are initially measured at fair value plus transaction costs, except for those financial assets classified as at FVTPL, which are initially 
measured at fair value.
Financial assets are classified into the following specified categories: FVTPL and amortised cost. The classification depends on the 
nature and purpose of the financial assets and is determined at the time of initial recognition.
Amortised cost
Financial assets are measured at amortised cost using the effective interest method, less any expected losses and are categorised 
as financial assets held at amortised cost. The Group applies the simplified approach to trade receivables when recognising a loss 
allowance within the financial statements, through the measurement of the expected credit loss of trade receivables at both initial 
recognition and throughout the life of the receivable.
The Group’s financial assets held at amortised cost comprise trade receivables, loans and other receivables that have fixed or 
determinable payments that are not quoted in an active market. They arise principally through the provision of services to 
customers (trade receivables).
Financial assets that meet the following conditions are measured subsequently at amortised cost:
•	 the financial asset is held within a business model whose objective is to hold financial assets in order to collect contractual cash 
flows; and
•	 the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and 
interest on the principal amount outstanding.
Financial assets that meet the following conditions are measured subsequently at fair value through other comprehensive income 
(“FVTOCI”):
•	 the financial asset is held within a business model whose objective is achieved by both collecting contractual cash flows and 
selling the financial assets; and
•	 the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and 
interest on the principal amount outstanding.
By default, all other financial assets are measured subsequently at FVTPL.
Valuation of financial assets held at fair value
The fair values of quoted investments are based on bid prices at the balance sheet date.
The judgement required to determine the appropriate valuation methodology of unquoted equity investments means there is a risk 
of material adjustment to the carrying amounts of assets and liabilities. This is a critical accounting judgement and as a result, is set 
out in more detail in note 2 of these financial statements.
Derecognition of financial assets
The Group derecognises a financial asset when the contractual rights to receive the cash flows from the asset expire. On derecognition 
of a financial asset in its entirety, the difference between the asset’s fair value and the sum of the consideration received is recognised 
as a realised gain or loss on disposal of investment in the consolidated income statement.
Financial liabilities and equity instruments
Financial liabilities
Current financial liabilities are composed of trade payables and other short-term monetary liabilities, which are recognised at 
amortised cost.
Notes to the consolidated financial statements continued

77
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments issued by the Group are recognised as the proceeds received, net of direct issue costs. Repurchase of the 
Company’s own equity instruments is recognised and deducted directly in equity. No gain or loss is recognised in the income 
statement on the purchase, sale, issue or cancellation of the Company’s own equity instruments.
Cash, cash equivalents and short-term liquidity investments
Cash and cash equivalents include cash in hand, deposits held with banks and other short-term highly liquid investments with 
original maturities of less than three months, readily convertible to known amounts of cash and subject to an insignificant risk  
of a change in value. 
Short-term liquid investments with a maturity of between three and 12 months are included in a separate category, ‘short-term 
liquidity investments’.
Share-based payments
Equity-settled share-based payments to Executive Directors and other employees of the Group, whereby recipients render services 
in exchange for shares or rights over shares, are measured at the fair value of the equity instruments at the grant date. Details 
regarding the determination of the fair value of equity-settled share-based transactions are set out in note 6 to these consolidated 
financial statements.
The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the Group’s 
estimate of the equity instruments that will eventually vest. At each balance sheet date, the Group reviews its estimate.
The impact of any revision to the previous estimate is recognised in the consolidated statement of comprehensive income, such that 
the cumulative expense reflects the revised estimate, with a corresponding adjustment to equity.
Segmental reporting
An operating segment is a component of an entity that engages in business activities from which it may earn revenues and incur 
expenses (including revenues and expenses relating to transactions with other components of the same entity), whose operating 
results are regularly reviewed by the entity’s Chief Operating Decision Maker to make decisions about resources to be allocated 
to the segment and assess its performance, and for which discrete financial information is available. Operating segments are 
aggregated into reporting segments where they share similar economic characteristics. Note 3 to these consolidated financial 
statements gives further details on the Group’s segmental reporting.
2.	Critical accounting judgements and key sources of estimation uncertainty
In the application of the Group’s accounting policies described in note 1, the Directors are required to make judgements, estimates 
and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The 
estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. 
Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in 
the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods, 
if the revision affects both current and future periods.
The Directors have made the following judgements and estimates, which have had the most significant effect on the carrying 
amounts of the assets and liabilities in these consolidated financial statements.
Fair value measurements and valuation processes
The judgements required to determine the appropriate valuation methodology of unquoted equity investments mean there is risk  
of a material adjustment to the carrying amounts of assets and liabilities. These judgements include a decision on whether or not  
to impair or uplift investment valuations.
The fair value of unlisted securities is established using the International Private Equity and Venture Capital Valuation Guidelines 
(“IPEVCVG”) as revised in December 2022.
Investments are measured at fair value at each measurement date. Fair value is the price that would be received to sell an asset in an 
orderly transaction between market participants at the measurement date. A fair value measurement assumes that a hypothetical 
transaction to sell an asset takes place in the principal market or, in its absence, the most advantageous market for the asset. For 
quoted investments, available market prices will be the exclusive basis for the measurement of fair value for identical instruments.

78
Mercia Asset Management PLC            Annual Report and Accounts 2024
2.	Critical accounting judgements and key sources of estimation uncertainty continued
Fair value measurements and valuation processes continued
For unquoted investments, the measurement of fair value requires the valuer to assume the underlying business or instrument is 
realised or sold at the measurement date, appropriately allocated to the various interests, regardless of whether the underlying 
business is prepared for sale or whether its shareholders intend to sell in the near future.
In estimating fair value for an investment, the valuer should apply a methodology that is appropriate in light of the nature, facts  
and circumstances of the investment in the context of the total investment portfolio and should use reasonable current market  
data and inputs, combined with reasonable market participant assumptions. The price of recent investment can be used to estimate 
the enterprise value, before allocating to the various interests. The Group believes that this is still the most relevant technique to 
measure fair value for early-stage investments. However, it has also taken into consideration time elapsed, performance since the 
investment round and external market events to help inform its judgements.
0-6 months post last funding round
The Group will apply the price of a recent investment for up to six months post the last funding round, subject to there being no 
material change to the investee company’s prospects (which would include the prospects of drawing down the next tranche or 
raising the next round of funding).
7-18 months post last funding round
Beyond the six months point, the Group seeks assurance that the investee company is progressing against the development 
milestones which were set out in the initial assessment. Failing to hit milestones will not necessarily impact the valuation – this 
may simply be an indicator that incremental value will take longer to deliver, but the performance against milestones is assessed 
as an indicator of a potential change in value. The Group will be cautious about increasing the valuation of an early-stage investee 
company, unless it is based on a new market price or maintainable revenues and/or earnings.
19+ months post last funding round
From this point onwards, the Group looks for additional support for the ‘price of recent investment’ by calibrating back to that using 
a discounted cash flow (“DCF”) methodology. However, unless the investee company has become established with maintainable 
revenues and/or earnings and can be valued on an earnings basis, given the inherent risk in early-stage investing and the lack of 
reliability of using estimates yet to be delivered a number of years into the future, the Group is unlikely to increase the fair value, 
even if a DCF calculation suggests a higher value. Nevertheless, the DCF calculation helps support the proposed fair value at the 
valuation point.
Valuation of contingent consideration
The fair value of the deferred consideration payable in respect of the acquisition of FDC in December 2022 is conditional upon 
certain conditions being met. 
The first of the three first deferred consideration conditions was met during the year, resulting in £1,500,000 being paid to the vendors. 
The fair value of the second condition has been derived from the assessed probability of the revenue target occurring at 90.0%, 
discounted at an annual rate of 15.0%. Should the probability of this condition be reduced by 10.0%, the discounted value of 
contingent consideration as at 31 March 2024 would reduce by £91,000. The discount rate used to fair value the second contingent 
consideration liability is reflective of the risk surrounding the conditions being met. Should the discount rate be increased by 1.0%, 
the discounted value of the contingent consideration as at 31 March 2024 would reduce by £5,000.
The fair value of the final condition has been derived from the assessed probability of the net third-party fundraising target 
occurring at 90.0%, discounted at an annual rate of 15.0%. Should the probability of this condition be reduced by 10.0%, the 
discounted value of contingent consideration as at 31 March 2024 would reduce by £136,000. Should the discount rate be increased 
by 1.0%, the discounted value of the contingent consideration as at 31 March 2024 would reduce by £12,000. The condition has 
currently been met, although the measurement date is not until 4 December 2024.
Further detail on the contingent consideration conditions is included in note 24 to these consolidated financial statements. 
Notes to the consolidated financial statements continued

79
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
3.	Segmental reporting
The Group’s revenue and profits are derived from its principal activity within the United Kingdom.
IFRS 8 Operating Segments defines operating segments as those activities of an entity about which separate financial information 
is available and which are evaluated by the Chief Operating Decision Maker to assess performance and determine the allocation 
of resources. The Chief Operating Decision Maker has been identified as the Board of Directors. The Directors are of the opinion 
that under IFRS 8 Operating Segments the Group has only one operating segment, being proactive specialist asset management, 
because the results of the Group are monitored on a Group-wide basis. The Board of Directors assesses the performance of the 
operating segment using financial information which is measured and presented in a consistent manner.
An analysis of the Group’s revenue is as follows:	
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Fund management fees
19,214
17,593
Initial management fees
5,465
3,680
Portfolio directors’ fees
3,933
2,934
Other revenue
341
343
VCT share offer fees
1,481
1,331
30,434
25,881
4. Realised gain/(loss) and fair value movements in direct investments
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Realised gain/(loss) on sale of direct investments (note 19)
4,450
(849)
Fair value movements in direct investments (note 19)
(17,338)
1,201
(12,888)
352
5.	Employees and Directors
The average monthly number of persons (including Executive and Non-executive Directors) employed by the Group during the year was:
Year ended
31 March 
2024
Number
Year ended
31 March 
2023
Number
Asset management
106
89
Central functions
32
27
138
116
Central functions comprise senior management (including Executive and Non-executive Directors), finance, compliance, legal, IS/IT, 
administration, people & talent and marketing.
The aggregate employee benefit expense (including Executive and Non-executive Directors) was:	
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Wages and salaries
14,467
11,804
Social security costs
2,084
1,706
Other pension costs (note 31)
979
856
17,530
14,366
The Directors represent the key management personnel. Detailed disclosures in respect of Directors’ remuneration are included  
in the audited section of the Remuneration Report on page 56, which forms part of these consolidated financial statements.

80
Mercia Asset Management PLC            Annual Report and Accounts 2024
6.	Share-based payments charge
The Group operates a share option scheme for employees of the Group and Executive Directors. Further details are set out on pages 
54 to 57 of the Remuneration Report. Total options existing over Ordinary shares as at 31 March 2024 are summarised below:
Scheme
Date of grant
Date of expiry
Number of  
share options
Exercise price
Approved share option scheme
28 January 2020
27 January 2030
1,211,113
24.300p
21 August 2020
20 August 2030
895,646
21.500p
9 July 2021
8 July 2031
820,779
38.500p
25 July 2022
24 July 2032
1,877,563
29.500p
14 August 2023
13 August 2033
7,094,440
26.800p
26 March 2024
25 March 2034
90,909
33.000p
Unapproved share option scheme
28 January 2020
27 January 2030
3,351,026
24.300p
21 August 2020
20 August 2022
7,966,365
21.500p
9 July 2021
8 July 2031
689,221
38.500p
9 July 2021
9 July 2025
8,800,000
0.001p
25 July 2022
24 July 2032
443,438
29.500p
14 August 2023
13 August 2033
839,560
26.800p
26 March 2024
25 March 2034
909,091
33.000p
Approved SAYE scheme
9 September 2022
1 May 2026
893,896
24.200p
18 September 2023
1 May 2027
2,318,735
20.720p
38,201,782
Details of the share options outstanding as at 31 March are as follows:
Year ended 31 March 2024
Year ended 31 March 2023
Number of  
share options
Weighted average 
exercise price
Number of  
share options
Weighted average 
exercise price
Share options outstanding as at 1 April
28,598,579
16.80p
27,507,139
17.57p
Granted during the year
11,412,735
29.79p
5,459,191
27.53p
Forfeited during the year
(1,691,211)
28.78p
(1,899,751)
31.58p
Lapsed during the year
–
–
(2,468,000)
33.50p
Exercised during the year
(118,321)
21.97p
–
–
Share options outstanding as at 31 March
38,201,782
22.34p
28,598,579
16.80p
Exercisable at the year end
4,414,713
1,540,714
Not exercisable at the year end
33,787,069
27,057,865
Share options outstanding as at 31 March
38,201,782
28,598,579
The options outstanding as at 31 March 2024 had a weighted average remaining contractual life of two years (2023: two years). 
During the year, 118,321 options were exercised at a weighted average share price of 25.1 pence per share (2023: no options 
exercised). The Group did not enter into any share-based payment transactions with parties other than employees and Executive 
Directors during the year.
Fair value charge
The fair value charge for the share options in issue is based on the following models and key assumptions:
Date of grant
Exercise 
price
Share price at 
date of grant
Risk-free
rate
Dividend
yield
Assumed time 
to exercise
Assumed 
volatility
Fair value 
per option
9 July 2021
38.500p
38.500p
0.5%
–
10 years
40%
10.83p
9 July 2021*
0.001p
0.001p
4.4%
2.7%
10 years
31%
6.35p
25 July 2022
29.500p
29.500p
1.8%
3.0%
10 years
34%
6.32p
9 September 2022
24.200p
27.150p
3.0%
3.0%
3 years
33%
6.14p
14 August 2023
26.800p
26.800p
4.5%
3.2%
10 years
27%
5.13p
18 September 2023
20.720p
26.700p
4.5%
3.2%
3 years
26%
6.72p
26 March 2024
33.000p
33.000p
3.8%
2.7%
10 years
31%
7.47p
* 	
On 26 March 2024 these share options were modified to extend the performance period by 12 months. The assumptions presented are those used to estimate the post-
modification fair value.
Notes to the consolidated financial statements continued

81
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
On the 14 August 2023, share options were granted with a total estimated fair value of £338,000, calculated using a Monte Carlo 
valuation model.
On 18 September 2023, share options were granted as part of Mercia’s SAYE scheme. Total options granted as part of the SAYE 
scheme had a total estimated fair value of £133,000, calculated using a binomial valuation model.
On 26 March 2024, share options were granted with a total estimated fair value of £75,000, calculated using a Monte Carlo valuation 
model. Additionally on 26 March 2024, the performance period for the share options granted on 9 July 2021, with a 0.001 pence 
exercise price, was extended by 12 months. Subject to the achievement of the new performance condition, these options will now 
vest on 9 July 2025. The post-modification fair value is estimated at 6.35 pence per share, equivalent to a total fair value of £558,485, 
calculated using a Monte Carlo valuation model. 
The risk-free rates have been derived from the yield on zero coupon UK Government bonds on a term consistent with the expected 
life. Assumed volatility is based on a review of comparators and analysis of movements in the Group’s share price over the preceding 
three-year period to the date of grant.
The total charge for the year recognised in the consolidated statement of comprehensive income for share options granted to 
employees and Executive Directors is £1,002,000 (2023: £1,049,000).
7.	Operating (loss)/profit
Operating (loss)/profit is stated after charging:
Year ended 
31 March 
2024
£’000
Year ended 
31 March 
2023
£’000
Administrative expenses:
Staff costs (note 5)
17,530
14,366
Marketing, professional adviser, travel and entertainment and other administration costs
6,594
5,514
Depreciation of property, plant and equipment (note 17)
104
68
Depreciation of right-of-use assets (note 18)
385
239
Expenses relating to short-term leases and leases of low-value assets (note 23)
506
427
Auditor’s remuneration: 
	– Fees payable to the Company’s auditor for the audit of the Company and  
consolidated accounts
152
153
	– Fees payable to the Company’s auditor for other services:
	– Review of the interim accounts of the Company
25
22
	– The audit of accounts of subsidiaries of the Company
70
77
	– Corporate finance services*
–
120
	– CASS-related assurance services
20
15
*	
Fees incurred in relation to the acquisition of Frontier Development Capital Limited.
8.	Exceptional item
The exceptional item for the year ended 31 March 2023 relates to professional fees incurred in respect of the acquisition of Frontier 
Development Capital Limited in December 2022.
9.	Finance income
Finance income is derived from:
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Cash deposits
1,917
404
Short-term liquidity investments
9
45
Investee company loans (interest and redemption premium)
2,290
1,979
Total interest income
4,216
2,428

82
Mercia Asset Management PLC            Annual Report and Accounts 2024
10. Finance expense
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Interest on lease liabilities
56
31
Total interest expense
56
31
11.	Taxation
Year ended 
31 March 
2024
£’000
Year ended 
31 March 
2023
£’000
Current tax
UK corporation tax
(122)
(157)
Deferred tax
Origination and reversal of temporary timing differences
748
584
Total tax credit
626
427
The UK standard rate of corporation tax is 25% (2023: 19%). The deferred tax credit of £748,000 (2023: £584,000) represents the 
unwinding of the deferred tax liabilities recognised in respect of the intangible assets arising on the acquisition of the VCT fund 
management business and Frontier Development Capital Limited.
A reconciliation from the reported (loss)/profit to the total tax credit is shown below:	
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
(Loss)/profit before taxation
(8,211)
2,409
Tax at the standard rate of corporation tax in the UK of 25% (2023: 19%)
2,053
(458)
Effects of:
Income not subject to tax
1,113
589
Expenses not deductible for tax purposes
(2,131)
(318)
Share of partnership profits
(1,134)
(509)
Capital losses
–
234
Remeasurement of deferred tax for changes in tax rates
–
140
Other timing differences not recognised
725
749
Total tax credit
626
427
The Group’s deferred tax liability has been calculated at a rate of 25% as at 31 March 2024 (2023: 25%).
A total deferred tax liability of £3,792,000 (2023: £4,540,000) as at 31 March 2024 relates to the intangible assets recognised on the 
acquisition of FDC in December 2022 and on the acquisition of the VCT fund management business in 2019.
A potential deferred tax asset of £3,392,000 (2023: £3,436,000) for cumulative unrelieved management expenses and other tax losses 
has not been recognised in these consolidated financial statements as their future use is uncertain.
Notes to the consolidated financial statements continued

83
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
12.	(Loss)/earnings per share
Basic (loss)/earnings per share is calculated by dividing the (loss)/profit for the financial year by the weighted average number of 
Ordinary shares in issue during the year. Diluted (loss)/earnings per share is calculated by dividing the (loss)/profit for the financial 
year by the weighted average number of Ordinary shares outstanding and, when dilutive, adjusted for the effect of all potentially 
dilutive shares, including share options, on an as-if-converted basis. The potential dilutive shares are included in diluted (loss)/
earnings per share calculations on a weighted average basis for the year. The (loss)/profit and weighted average number of shares 
used in the calculations are set out below:
Year ended
31 March 
2024
Year ended
31 March 
2023
(Loss)/profit for the financial year (£’000)
(7,585)
2,836
Basic weighted average number of Ordinary shares (’000)
444,716
441,156
Basic (loss)/earnings per Ordinary share (pence)
(1.71)
0.64
Diluted weighted average number of Ordinary shares (’000)
444,716
449,348
Diluted (loss)/earnings per Ordinary share (pence)
(1.71)
0.63
The calculation of basic and diluted earnings per share is based on the following data:	
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Weighted average number of shares
Basic
444,716
441,156
Dilutive impact of employee share options
–
8,192
Diluted weighted average number of Ordinary shares
444,716
449,348
The dilutive impact of employee share options for the year ended 31 March 2024 has been excluded from the weighted average 
number of diluted Ordinary shares, as including them is anti-dilutive to diluted earnings per share.	
13. Dividends
Year ended 31 March 2024
Year ended 31 March 2023
Dividends declared/proposed in respect of the year
Pence per share
£’000
Pence per share
£’000
Interim dividend declared in relation to year ended 31 March 2023
–
–
0.33
1,452
Final dividend declared in relation to year ended 31 March 2023
–
–
0.53
2,367
Interim dividend declared in relation to year ended 31 March 2024
0.35
1,561
–
–
Final dividend proposed in relation to year ended 31 March 2024 **
0.55
2,371
–
–
Total
0.90
3,932
0.86
3,819
Year ended 31 March 2024
Year ended 31 March 2023
Dividends paid during the year
Pence per share
£’000
Pence per share
£’000
Final dividend paid in relation to year ended 31 March 2022
–
–
0.50
2,201
Interim dividend paid in relation to year ended 31 March 2023
–
–
0.33
1,452
Final dividend paid in relation to year ended 31 March 2023
0.53
2,367
–
–
Interim dividend paid in relation to year ended 31 March 2024
0.35
1,561
–
–
Total
0.88
3,928
0.83
3,653
** The share buyback programme completed on 29 May 2024, with a total of 15.7million shares purchased by the Company and held in treasury. If approved by shareholders at the 
Annual General Meeting (“AGM”) on 26 September 2024, the total final dividend payable in relation to the year ended 31 March 2024, to shareholders on the register on 4 October 2024, 
is estimated to be £2,371,000.
The proposed final dividend for the year ended 31 March 2024 is subject to shareholder approval at the AGM on 26 September 2024, 
and as such has not been included as a liability in these financial statements in accordance with IAS 10.

84
Mercia Asset Management PLC            Annual Report and Accounts 2024
14.	Business combination
On 5 December 2022 the Group acquired the entire issued share capital of Frontier Development Capital Limited, including its 
wholly owned subsidiaries FDC General Partner Limited and FDC SPV Limited, all of which are registered in England. The fair value  
of the identifiable net assets acquired and the consideration paid under IFRS 3 were as follows:
Pre-acquisition 
carrying value 
£’000
Policy alignment 
and fair value 
adjustments 
£’000
Total 
£’000
Intangible asset
–
4,783
4,783
Tangible fixed assets
20
–
20
Right-of-use asset
–
566
566
Investments
–
42
42
Cash
2,882
–
2,882
Trade and other receivables
428
(42)
386
Trade and other payables
(1,341)
–
(1,341)
Lease liability
–
(566)
(566)
Deferred tax liability
–
(1,196)
(1,196)
Total identifiable net assets
1,989
3,587
5,576
Under the terms of the acquisition agreement, the fair value of consideration paid to the vendors was:
£’000
Cash – initial consideration
5,500
Cash – net cash position
1,451
Cash consideration as shown in the consolidated statement of cash flows
6,951
Fair value of contingent consideration (note 24)
3,109
Less identifiable net assets
(5,576)
Goodwill
4,484
15.	Goodwill
Goodwill arising on the businesses acquired to date is set out in the table below:
Mercia Fund 
Management 
£’000
Enterprise 
Ventures 
Group 
£’000
VCT fund 
management 
business 
£’000
Frontier 
Development 
Capital 
£’000
Total 
£’000
Cost
As at 1 April 2022
2,455
7,873
6,314
–
16,642
Addition
–
–
–
4,484
4,484
As at 31 March 2023 and 31 March 2024
2,455
7,873
6,314
4,484
21,126
Goodwill for each business acquired has been assessed for impairment as at 31 March 2024. Recoverable amounts for each cash 
generating unit (“CGU”) are based on the higher of value in use and fair value, less costs of disposal (“FVLCD”).
The value in use calculations are based on future expected cash flows generated by each CGU, as derived from the approved budget 
for the year ended 31 March 2025. Key assumptions are post-tax discount rates of 13.0% and 15.0% (pre-tax discount rates of 17.8% 
and 20.6%) and the growth rates used in forecasting future operating results. Where the fund management contracts are ‘evergreen’, 
a value into perpetuity has been used based on a zero growth rate beyond a five-year forecast period.
The review concluded that the value in use of each CGU exceeds its carrying value. The Directors do not consider that a reasonably 
possible change in a key assumption would reduce the recoverable amount of the CGUs to below their carrying value.
Notes to the consolidated financial statements continued

85
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
16.	Intangible assets
Intangible assets represent contractual arrangements in respect of the acquisition of Enterprise Ventures Group in 2016, the VCT fund 
management business in 2019 and the acquisition of FDC in December 2022, where it is probable that the future economic benefits 
that are attributable to those assets will flow to the Group and the fair value of the assets can be measured reliably.
£’000
Cost
As at 1 April 2022
21,835
Acquisition of a subsidiary
4,783
As at 31 March 2023 and 31 March 2024
26,618
Accumulated amortisation
As at 1 April 2022
6,122
Charge for the year
2,337
As at 31 March 2023
8,459
Charge for the year
2,989
As at 31 March 2024
11,448
Net book value
As at 1 April 2022
15,713
As at 31 March 2023
18,159
As at 31 March 2024
15,170
17. Property, plant and equipment	
	
	 	
Leasehold
improvements
£’000
Furniture and
fixtures
£’000
Office
equipment
£’000
Total
£’000
Cost
As at 1 April 2022
49
78
609
736
Acquisition of subsidiary
–
–
20
20
Additions
–
–
57
57
As at 31 March 2023
49
78
686
813
Additions
12
1
97
110
As at 31 March 2024
61
79
783
923
Accumulated depreciation
As at 1 April 2022
35
70
518
623
Charge for the year
5
2
61
68
As at 31 March 2023
40
72
579
691
Charge for the year
17
5
82
104
As at 31 March 2024
57
77
661
795
Net book value
As at 1 April 2022
12
8
93
113
As at 31 March 2023
7
6
109
122
As at 31 March 2024
4
2
122
128

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Mercia Asset Management PLC            Annual Report and Accounts 2024
18.	Right-of-use assets
Motor vehicles
£’000
Properties
£’000
Total
£’000
Cost
As at 1 April 2022
115
737
852
Acquisition of a subsidiary
–
566
566
Additions
98
–
98
As at 31 March 2023
213
1,303
1,516
Additions
156
102
258
Disposal
(12)
–
(12)
As at 31 March 2024
357
1,405
1,762
Accumulated depreciation
As at 1 April 2022
13
422
435
Charge for the year
49
190
239
As at 31 March 2023
62
612
674
Charge for the year
88
297
385
Disposal
(8)
–
(8)
As at 31 March 2024
142
909
1,051
Net book value
As at 1 April 2022
102
315
417
As at 31 March 2023
151
691
842
As at 31 March 2024
215
496
711
19.	Investments
The net change in the value of investments for the year is a decrease of £19,689,000 (2023: increase of £16,992,000). The table below 
reconciles the opening to closing value of investments for both the current and prior years.
Level 1 
financial assets 
£’000
Level 3 
financial assets 
£’000
Total 
financial assets 
£’000
As at 1 April 2022
1,632
117,926
119,558
Investments made during the year
–
20,736
20,736
Investments acquired during the year
–
42
42
Investee company loan repayments
–
(125)
(125)
Disposals
–
(4,862)
(4,862)
Unrealised fair value gains on investments
–
20,017
20,017
Unrealised fair value losses on investments
(663)
(18,153)
(18,816)
As at 31 March 2023
969
135,581
136,550
Investments made during the year
–
19,926
19,926
Investee company loan repayment
–
(300)
(300)
Disposal
–
(30,211)
(30,211)
Investment received as consideration
–
3,784
3,784
Realised gain on sale of direct investment
–
4,450
4,450
Unrealised fair value gains on investments
–
7,877
7,877
Unrealised fair value losses on investments
(187)
(25,028)
(25,215)
As at 31 March 2024
782
116,079
116,861
In May 2023, the Group received residual cash proceeds totalling £269,000 from the earlier sale of its equity holding in Intechnica 
Holdings Limited in January 2023.
In November 2023, the Group sold its investment in nDreams Limited, generating a realised gain of £4,450,000. Total proceeds  
of £30,211,000 were received upon completion, comprising cash of £26,427,000 and an equity interest in Aonic Founder SCS  
of £3,784,000.
Notes to the consolidated financial statements continued

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Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Investments held as part of the Group’s direct investment portfolio are carried at fair value in accordance with the IFRS 10 
Investment Entity exemption. The measurement basis for determining the fair value of investments held at 31 March is as follows:
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
Listed investment
782
969
Price of recent investment round
79,847
79,522
Enterprise value
29,320
52,912
Cost
6,912
3,147
Impaired value1
–
–
116,861
136,550
1	
Valued using valuation methodologies consistent with the Group’s accounting policy.	
	
As at 31 March 2024, the Group held direct investments with an economic interest of 20% or more as follows:
Interest held
%
Net assets/ 
(liabilities) 
£’000
Profit/(loss) 
£’000
Date of financial 
statements
Impression Technologies Limited
65.1
6,322 
(2,491) 
31 December 2022
Ton UK Limited t/a Intelligent Positioning
40.4
2,756 
(373) 
31 December 2022
Warwick Acoustics Limited
40.3
7,664 
(1,704) 30 September 2023
VirtTrade Limited t/a Avid Games
39.4
(5,284) 
(597) 
31 August 2023
Medherant Limited
38.4
2,255 
(1,393) 
31 March 2023
Invincibles Studio Limited
35.5
(1,305) 
67 
31 October 2022
Eyoto Group Limited
24.7
(6,351) 
(1,043) 
31 December 2022
Netacea Group Limited *
23.8
6,885 
6,881 
31 March 2023
Voxpopme Limited
22.1
2,641 
(1,352)
31 December 2023
sureCore Limited
22.0
(1,633) 
(364) 
30 June 2023
* 	
The net assets and profit presented are those of the holding company. The financial statements of Netacea Limited, a trading subsidiary of Netacea Group Limited, disclose net 
liabilities of £23,594,000 as at 31 March 2023, and a loss for the year to 31 March 2023 of £8,874,000. 
As at 31 March 2023, the Group held direct investments with an economic interest of 20% or more as follows:
Interest held
%
Net assets/ 
(liabilities) 
£’000
Profit/(loss) 
£’000
Date of financial 
statements
Impression Technologies Limited
65.1
6,322
(2,491)
31 December 2022
VirtTrade Limited t/a Avid Games
40.6
(4,640)
(1,010)
31 August 2022
Warwick Acoustics Limited
40.3
9,233
(1,512)
30 September 2022
Medherant Limited
38.4
185
(1,640)
31 March 2022
Invincibles Studio Limited
35.5
(1,372)
349
31 October 2021
nDreams Limited
33.2
23,286
(3,281)
31 March 2022
Ton UK Limited t/a Intelligent Positioning
29.9
3,128
(368)
31 December 2021
Eyoto Group Limited
24.7
(5,643)
(941)
31 December 2021
Netacea Limited
24.1
(14,720)
(6,050)
31 March 2022
sureCore Limited
22.0
(1,269)
(726)
30 June 2022

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Mercia Asset Management PLC            Annual Report and Accounts 2024
20.	Trade and other receivables
As at 
31 March 
2024
£’000
As at 
31 March 
2023
£’000
Current:
Trade and other receivables
1,649
2,202
Less: expected credit loss allowance
(760)
(550)
Net trade receivables
889
1,652
Corporation tax
1,556
890
Other receivables
303
268
Prepayments and accrued income
1,223
977
3,971
3,787
The expected credit losses on trade receivables are estimated by reference to past default experience of the debtors and an analysis 
of the debtors’ current financial position, adjusted for factors that are specific to the debtors, general economic conditions of the 
industry in which the debtors operate and an assessment of both the current as well as the forecast conditions at the reporting 
date. The Group has defined a default as the failure of a counterparty, including debtors, to discharge a contractual obligation or 
commitment into which it has entered with the Group.
As at 31 March 2024, an amount of £760,000 (2023: £550,000) has been estimated as an expected credit loss allowance in accordance 
with IFRS 9, in respect of trade receivables primarily from portfolio companies and private investors, and recorded against revenue 
in the consolidated statement of comprehensive income. The Directors believe that the credit quality of trade receivables which are 
within the Group’s typical payment terms is good.
The ageing of trade receivables is as follows:
As at 31 March 2024
As at 31 March 2023
Gross 
£’000
Expected credit 
loss allowance 
£’000
Gross 
£’000
Expected credit 
loss allowance 
£’000
Not past due
535
(47)
900
(14)
Past due 0-30 days
48
(3)
550
(3)
Past due 31-60 days
213
(146)
199
(112)
Past due more than 61 days
853
(564)
553
(421)
1,649
(760)
2,202
(550)
A reconciliation from the opening balance to the closing balance of the expected credit loss allowance in respect of trade receivables 
is set out below:
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
As at 1 April
550
318
Increase in loss allowance
619
548
Amounts recovered
(345)
(144)
Amounts written off
(64)
(172)
As at 31 March
760
550
The net increase in the expected credit loss allowance of £210,000 (2023: £232,000) has been recorded against revenue in the 
consolidated statement of comprehensive income. The maximum exposure to credit risk of the receivables at the balance sheet  
date is the fair value of each class of receivable disclosed.
Notes to the consolidated financial statements continued

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Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
21. Cash, cash equivalents and short-term liquidity investments	
As at
31 March 
2024
£’000
As at
31 March 
2023
£’000
Total cash and cash equivalents
46,940
37,555
Total short-term liquidity investments
–
279
22. Trade and other payables	
	
As at
31 March 
2024
£’000
As at
31 March 
2023
£’000
Trade payables
272
279
Other taxation and social security
590
388
Other payables
1,358
1,490
Accruals and deferred income
6,673
4,656
8,893
6,813
23. Lease liabilities
The Group holds leases for use of office premises and electric vehicles. In calculating the present value of the obligation to make 
lease payments, the Group’s incremental borrowing rate has been used as the discount rate as the rates implicit in the leases are 
not evident. The average incremental borrowing rate applied to property lease liabilities recognised as at 31 March 2024 is 4.3% 
(2023: 4.3%). The average incremental borrowing rate applied to vehicle lease liabilities recognised as at 31 March 2024 is 4.5% 
(2023: 4.0%). As at 31 March 2024, the Group had no lease liabilities in respect of non-cancellable leases committed to but not yet 
commenced (2023: none). The table below summarises the annual lease costs.
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Depreciation expense
385
239
Interest expense
56
31
Low-value lease expense
441
370
Short-term lease expense
65
57
The maturity profile of the Group’s leases accounted for under IFRS 16 are set out in the table below:	
	
As at
31 March 
2024
£’000
As at
31 March 
2023
£’000
Due within one year
376
333
Due between one and five years
326
574
702
907
24. Deferred consideration
	
As at
31 March 
2024
£’000
As at
31 March 
2023
£’000
Payable within one year
2,279
1,227
Payable within two to five years
–
2,012
2,279
3,239
On 5 December 2022, Mercia completed the acquisition of FDC for a total maximum cash consideration of £9,500,000, comprising  
an initial cash consideration of £5,500,000, plus up to a maximum of £4,000,000 contingent consideration payable upon certain  
post-acquisition conditions being met.

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Mercia Asset Management PLC            Annual Report and Accounts 2024
24. Deferred consideration continued
In the year ended 31 March 2024, the first deferred consideration condition was met resulting in a £1,500,000 payment to the 
vendors. The second and final deferred consideration conditions have a total fair value of £2,045,000 as at 31 March 2024, and are 
payable upon the following conditions being met:
•	 The second condition is satisfied if revenue for the 12-month period to 30 November 2024 exceeds a year-two revenue target.  
The value of contingent consideration payable is up to a maximum of £1,000,000.
•	 The final condition is met if a net new institutional third-party fundraising target, over a two-year period to 4 December 2024,  
is achieved. Satisfaction of this target triggers £1,500,000 contingent consideration payable to the vendors.
Identified within the post-acquisition measurement period, further consideration totalling £234,000 may become payable to the 
vendors and so has been included in the deferred consideration amount due and goodwill as at 31 March 2023 and 31 March 2024.
The undiscounted value of remaining contingent consideration payments that the Group could be required to make is up to 
£2,734,000. Movement in the fair value of the FDC deferred consideration during the year ended 31 March 2024 has resulted  
in a charge to the consolidated statement of comprehensive income of £540,000. 
25. Deferred taxation
	
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
Deferred tax liability
3,792
4,540
Under IAS 12 Income Taxes, provision is made for the deferred tax liability associated with the recognition of intangible assets 
arising as part of the acquisitions of the VCT fund management contracts and FDC.
As at 31 March 2024, the deferred tax liability has been calculated using the substantively enacted tax rate of 25% – see note 11  
for further detail.
26.	Issued share capital
31 March 2024
31 March 2023
Number
£’000
Number
£’000
Allotted and fully paid
As at the beginning of the year
446,581,202
4
440,109,707
4
Issue of share capital during the year
98,321
–
6,471,495
–
As at the end of the year
446,679,523
4
446,581,202
4
On 29 September 2023, 98,321 new Ordinary shares were issued to satisfy the exercise of employee share options. These new shares 
were admitted to trading on the AIM market of the London Stock Exchange on 5 October 2023.
During the year, 10,379,708 Ordinary shares were repurchased into a treasury reserve, see note 28. The outstanding Ordinary shares 
as at 31 March 2024, being 436,319,815, are entitled to one vote each and have equal rights as to dividends. The Ordinary shares are 
not redeemable.
27.	Share premium
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
As at the beginning of the year
83,744
81,644
Premium arising on the issue of Ordinary shares
31
2,100
As at the end of the year
83,775
83,744
The premium on the issue of Ordinary shares arises from 98,321 new Ordinary shares of £0.00001 each on 29 September 2023.
Notes to the consolidated financial statements continued

91
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
28.	Treasury reserve
31 March 2024
31 March 2023
Number
£’000
Number
£’000
As at the beginning of the year
–
–
–
–
Purchase of Ordinary shares into treasury
10,379,708
3,194
–
–
Satisfaction of employee share options
(20,000)
(6)
–
–
As at the end of the year
10,359,708
3,188
–
–
29.	Other distributable reserve
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
As at the beginning of the year
63,266
66,919
Dividends paid (note 13)
(3,928)
(3,653)
As at the end of the year
59,338
63,266
30.	Share-based payments reserve
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
As at the beginning of the year
4,566
3,517
Charge for the year
1,002
1,049
Exercise of share options
(12)
–
As at the end of the year
5,556
4,566
31.	Retirement benefit schemes
The Group contributes into the personal pension plans of all qualifying employees. The amount charged in the year to 31 March 2024 
was £979,000 (2023: £856,000). As at 31 March 2024, contributions amounting to £15,000 (2023: £11,000) had not yet been paid over 
to the plans and are recorded in other payables – see note 22.
32.	Financial risk management
In its normal course of business, the Group uses certain financial instruments including cash, trade and other receivables, and equity 
investments. The Group is exposed to a number of risks through the performance of its normal operations. These are discussed in 
more detail in the Strategic Report on pages 1 to 41 of this Annual Report.
Categories of financial instruments
The Group recognises financial instruments in its financial statements when it enters into a binding agreement to receive cash  
or other economic benefits and derecognises them once all parties to the agreements have discharged all of their obligations.  
The description of each category of financial asset and financial liability and the related accounting policies are shown below.  
In accordance with IFRS 9, the financial assets and liabilities are classified as FVTPL or at amortised cost. 

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Mercia Asset Management PLC            Annual Report and Accounts 2024
32.	Financial risk management continued
Categories of financial instruments continued
The carrying amounts of financial assets and financial liabilities in each category are as follows:
As at 31 March 2024
FVTPL
£’000
Amortised cost
£’000
Total
£’000
Long-term financial assets
116,861
–
116,861
Trade and other receivables
–
1,522
1,522
Cash and cash equivalents
–
46,940
46,940
Short-term financial assets
–
48,462
48,462
Total financial assets
116,861
48,462
164,993
Trade and other payables
–
(1,625)
(1,625)
Accruals
–
(5,254)
(5,254)
Lease liabilities
–
(702)
(702)
Deferred consideration
(2,279)
–
(2,279)
Total financial liabilities
(2,279)
(7,581)
(9,860)
As at 31 March 2023
FVTPL
£’000
Amortised cost
£’000
Total
£’000
Long-term financial assets
136,550
–
136,550
Trade and other receivables
–
1,920
1,920
Short-term liquidity investments
–
279
279
Cash and cash equivalents
–
37,555
37,555
Short-term financial assets
–
39,754
39,754
Total financial assets
136,550
39,754
176,304
Trade and other payables
–
(1,769)
(1,769)
Accruals
–
(3,390)
(3,390)
Lease liabilities
–
(907)
(907)
Deferred consideration
(3,005)
–
(3,005)
Total financial liabilities
(3,005)
(6,066)
(9,071)
Financial risk management objectives
The Group’s main objective in using financial instruments is to create, fund and develop technology businesses through the raising and 
investing of capital for this purpose. The Group’s policies in calculating the nature, amount and timing of investments are determined 
by forecast future investment activity. Financial risks are usually grouped by risk type, these being: market, liquidity and credit risk. 
These risks are identified more fully below.
Market risk
Price risk
The Group is exposed to price risk in respect of equity rights and equity investments held by the Group and classified on the balance 
sheet at FVTPL. The Group seeks to manage this risk exposure, whilst optimising the return on risk, by routinely monitoring the 
performance of these investments and employing stringent investment appraisal processes. Unquoted equity investments are 
valued in line with the Group’s accounting policy as outlined in note 1 to these consolidated financial statements. Regular reviews  
of the financial results, combined with close contact with the management of these investments, provide sufficient information  
to support these valuations and regular reports are made to the Board on the status and valuation of investments.
Interest rate risk
The Group holds no interest-bearing borrowings and as such, has fully mitigated this risk.
Liquidity risk 
Cash and cash equivalents include cash in hand, deposits held with UK banks with original maturities of less than three months,  
and a highly liquid money-market fund which is convertible to a known amount of cash and subject to an insignificant risk of  
a change in value. Short-term liquidity investments in the prior year comprised cash on 95-day deposit with a UK bank.
Ultimate responsibility for liquidity risk management rests with the Directors, who have established an appropriate liquidity risk 
management framework for the management of the Group’s short, medium and long-term funding and liquidity management 
requirements. The Group manages liquidity risk by maintaining adequate cash reserves, by continuously monitoring forecast and 
actual cash flows and by matching the maturity profiles of financial assets and liabilities. 
Notes to the consolidated financial statements continued

93
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
The maturity profile of the Group’s financial liabilities based on contractual undiscounted payments is as follows:
As at 31 March 2024
On demand 
£’000
Less than  
3 months 
£’000
3 to 12 
months 
£’000
1 to 5 
years 
£’000
Total 
£’000
Trade payables
–
272
–
–
272
Other payables
–
8,616
–
–
8,616
Deferred consideration (note 24)
–
–
2,734
–
2,734
Lease liabilities
–
95
282
381
758
–
8,983
3,016
381
12,380
As at 31 March 2023
On demand 
£’000
Less than 3 
months 
£’000
3 to 12 
months 
£’000
1 to 5 
years 
£’000
Total 
£’000
Trade payables
–
279
–
–
279
Other payables
–
6,534
–
–
6,534
Deferred consideration (note 24)
–
–
1,500
2,500
4,000
Lease liabilities
–
95
286
615
996
–
6,908
1,786
3,115
11,809
Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group.  
A default is defined as the failure to discharge a contractual obligation or commitment into which a counterparty has entered with 
the Group. The Group is exposed to this risk for various financial instruments, for example, by granting receivables to customers 
and from placing cash with banks. The Group’s trade receivables are amounts due from its trading activities. The Group’s maximum 
exposure to credit risk is limited to the carrying amount of trade receivables net of provisions and cash and cash equivalents as at 
31 March 2024, as summarised below:
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
Net trade receivables
889
1,652
Other receivables
633
268
Cash at bank and in hand
46,940
37,555
Short-term liquidity investments
–
279
48,462
39,754
The Directors consider that all of the above financial assets are of good credit quality. In respect of trade and other receivables, the 
Group is not exposed to significant risk as the principal customers are the investment funds managed by the Group and in respect 
of these, the Group has control of the remittance as part of its fund management responsibilities. As at 31 March 2024, an amount 
of £760,000 (2023: £550,000) has been estimated as a loss allowance in accordance with IFRS 9. The credit risk of cash and cash 
equivalents is limited by the use of reputable UK banks and financial institutions with high-quality external credit ratings and as 
such is considered negligible. All cash and cash equivalents are held with banks and financial institutions with at least an ‘A’ long-
term deposit rating as at the year ended 31 March 2024.
Capital risk management
The Group manages its capital to ensure that entities within the Group will be able to continue as going concerns, whilst maximising 
the return to shareholders. The Board reviews the capital structure of all constituent elements of the Group on a regular basis 
to ensure that they comply with all regulatory capital requirements. The capital structure of the Group consists solely of equity 
(comprising issued capital, reserves and retained earnings). The Group had no debt instruments during the year. In order to 
maintain or adjust the capital structure, the Group may return capital to shareholders, issue new shares, sell assets to manage cash 
or adjust the amount of dividends paid to shareholders.
Fair value measurements
The fair values of the Group’s financial assets and liabilities are considered a reasonable approximation to the carrying values  
shown in the consolidated statement of financial position. Subsequent to their initial recognition at fair value, measurements  
of movements in fair values of financial instruments are grouped into Levels 1 to 3, based on the degree to which the fair value  
is observable. The fair value hierarchy used is outlined in more detail in note 2 to these consolidated financial statements.

94
Mercia Asset Management PLC            Annual Report and Accounts 2024
32.	Financial risk management continued
Fair value measurements continued
The following table gives information about how the fair values of these financial assets and financial liabilities are determined 
and presents the Group’s assets measured at fair value as at 31 March 2024. There have been no movements in financial assets or 
financial liabilities between levels during the current or prior years. The table in note 19 of these consolidated financial statements 
sets out the movement in the Level 1 and 3 financial assets from the start to the end of the year.
As at 
31 March 
2024
£’000
As at 
31 March 
2023
£’000
Assets:
Financial assets at fair value through profit or loss – direct investment portfolio
Level 1
782
969
Level 2
–
–
Level 3
116,079
135,581
116,861
136,550
As at 
31 March 
2024
£’000
As at 
31 March 
2023
£’000
Liabilities:
Financial liabilities at fair value through profit or loss – deferred consideration
Level 1
–
–
Level 2
–
–
Level 3
2,279
3,239
2,279
3,239
The Directors consider that the carrying amounts of financial assets and financial liabilities recorded at amortised cost in the 
financial statements approximate to their fair values.
Financial instruments in Level 1
The Group had one direct investment listed on the AIM market of the London Stock Exchange, MyHealthChecked PLC, which is 
valued using the closing bid price as at 31 March 2024.
Financial instruments in Level 3
If one or more of the significant inputs required to fair value an instrument is not based on observable market data, the instrument 
is included in Level 3. Apart from the one investment classified in Level 1, all other investments held in the Group’s direct investment 
portfolio have been classified in Level 3 of the fair value hierarchy and the individual valuations for each of the companies have  
been arrived at using appropriate valuation techniques. The Group has adopted the IPEVCVG for determining its valuation 
techniques, which specify that the price of a recent investment represents one of a number of inputs used to arrive at fair value, 
and uses a single classification for all Level 3 investments. Note 2 to these consolidated financial statements provides further 
information on the Group’s valuation methodology, including a detailed explanation of the valuation techniques used for Level 3 
financial instruments.
A reconciliation of the movement in Level 1 and 3 financial assets from 1 April to 31 March is disclosed in note 19 of these consolidated 
financial statements, and on an individual direct investment basis on page 22.
33.	Related party transactions
The Group considers all members of the Board to be key management and their remuneration is disclosed in the Remuneration 
report on page 56. Directors’ shareholdings in the Group are disclosed on page 58 of the Remuneration Report.
34.	Ultimate controlling party
The Group has no single ultimate controlling party.
35.	Post balance sheet events
On 30 May 2024, Mercia decided to cease further funding into Impression Technologies Limited. As at 31 March 2024, the carrying 
value of the Mercia’s investment in Impression Technologies Limited is valued at £nil.
Notes to the consolidated financial statements continued

95
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
Note
As at 
31 March 
2024
£’000
As at 
31 March 
2023
£’000
Assets
Non-current assets
Property, plant and equipment
40
95
98
Right-of-use assets
41
136
176
Investments in subsidiary undertakings
42
59,193
59,193
Trade and other receivables
43
44,000
49,500
Total non-current assets
103,424
108,967
Current assets
Trade and other receivables
43
33,031
36,234
Short-term liquidity investments
–
279
Cash at bank and in hand
23,365
10,229
Total current assets
56,396
46,742
Total assets
159,820
155,709
Current liabilities
Trade and other payables
44
(1,625)
(691)
Lease liabilities
45
(90)
(131)
Deferred consideration
(2,279)
(1,227)
Total current liabilities 
(3,994)
(2,049)
Non-current liabilities
Trade and other payables
44
(3,650)
–
Lease liabilities
45
–
(90)
Deferred consideration
–
(2,012)
Total non-current liabilities
(3,650)
(2,102)
Total liabilities
(7,644)
(4,151)
Net assets
152,176
151,558
Equity
Issued share capital
46
4
4
Share premium
46
83,775
83,744
Treasury reserve
47
(3,188)
–
Other distributable reserve
48
59,338
63,266
Retained earnings
6,691
(22)
Share-based payments reserve
49
5,556
4,566
Total equity
152,176
151,558
The Company’s profit for the year was £6,713,000 (2023: loss of £1,259,000).	 	
	
The notes on pages 97 to 102 are an integral part of these financial statements.	
	
	
The Company financial statements of Mercia Asset Management PLC, registered number 09223445, on pages 95 to 102 were 
approved by the Board of Directors and authorised for issue on 1 July 2024. They were signed on its behalf by:
Dr Mark Payton	
Martin Glanfield
Chief Executive Officer	
Chief Financial Officer
Company balance sheet
As at 31 March 2024

96
Mercia Asset Management PLC            Annual Report and Accounts 2024
Issued share 
capital 
(note 46) 
£’000
Share premium 
(note 46) 
£’000
Treasury 
reserve 
(note 47) 
£’000
Other 
distributable 
reserve 
(note 48) 
£’000
Retained 
earnings 
£’000
Share-based 
payments 
reserve 
(note 49) 
£’000
Total 
£’000
As at 1 April 2022
4
81,644
–
66,919
1,237
3,517
153,321
Issue of share capital
–
2,100
–
–
–
–
2,100
Total comprehensive expense  
for the year
–
–
–
–
(1,259)
–
(1,259)
Dividends paid
–
–
–
(3,653)
–
–
(3,653)
Share-based payments charge
–
–
–
–
–
1,049
1,049
As at 31 March 2023
4
83,744
–
63,266
(22)
4,566
151,558
Total comprehensive income  
for the year
–
–
–
–
6,713
–
6,713
Purchase of Ordinary shares  
into treasury
–
–
(3,194)
–
–
–
(3,194)
Dividends paid
–
–
–
(3,928)
–
–
(3,928)
Exercise of share options
–
31
6
–
–
(12)
25
Share-based payments charge
–
–
–
–
–
1,002
1,002
As at 31 March 2024
4
83,775
(3,188)
59,338
6,691
5,556
152,176
Company statement of changes in equity
For the year ended 31 March 2024

97
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
36.	Accounting policies
The principal accounting policies applied in the presentation of the Company financial statements are set out below. These policies 
have been consistently applied throughout the year unless otherwise stated.
General information
The general information relating to Mercia Asset Management PLC (the “Company”) is set out in note 1 to the consolidated  
financial statements.
Basis of preparation
The financial statements of the Company have been prepared in accordance with Financial Reporting Standard 101, ‘Reduced 
Disclosure Framework’ (“FRS 101”) and the Companies Act 2006 (“the Act”). FRS 101 sets out a reduced disclosure framework for  
a ‘qualifying entity’ as defined in the standard, which addresses the financial reporting requirements and disclosure exemptions  
in the individual financial statements of qualifying entities.
Going concern
Based on the continued strength of the Company’s balance sheet, including its significant liquidity position at the year end, and 
its forecast future operating and investment activities, the Directors have a reasonable expectation that the Group has adequate 
financial resources to manage business risks in the current economic environment and continue in operational existence for  
a period of at least 12 months from the date of this report. Accordingly, the Directors continue to adopt the going concern basis  
in preparing these financial statements.
These financial statements are prepared under the historical cost convention. A summary of the Company’s accounting policies, 
which have been consistently applied except where noted, is set out below.
New standards, interpretations and amendments effective in the current financial year
No new standards, interpretations and amendments effective in the year have had a material effect on the Company’s  
financial statements.
Investments in subsidiary undertakings
Investments in subsidiary undertakings are stated at cost less provision for any impairment losses.
Property, plant and equipment
Tangible assets are stated at cost less accumulated depreciation and any recognised impairment loss. Depreciation is recognised 
so as to write off the cost or valuation of assets less their residual values over their expected useful lives, using the straight-line 
method, on the following basis:
Furniture, fixtures and office equipment	
3 years 
Leasehold improvements	
	
		
over the remaining life of the lease
The estimated useful lives, residual values and depreciation method are reviewed at the end of each reporting period, with the 
effect of any changes in estimate accounted for on a prospective basis.
Share-based payments
Equity-settled share-based payments to Executive Directors and employees of the Company, whereby recipients render services in 
exchange for shares or rights over shares, are measured at the fair value of the equity instruments at the grant date. The fair value 
determined at the grant date is expensed on a straight-line basis over the vesting period, based on the Company’s estimate of equity 
instruments that will eventually vest. At each balance sheet date, the Company reviews its estimate. The impact of any revision of 
original estimates is recognised in the income statement, such that the cumulative expense reflects the revised estimate, with a 
corresponding adjustment to equity. Details regarding the determination of the fair value of equity-settled share-based transactions 
are set out in note 6 to the consolidated financial statements.
Cash, cash equivalents and short-term liquidity investments
Cash and cash equivalents include cash in hand, deposits held with banks and other short-term highly liquid investments with 
original maturities of less than three months, readily convertible to known amounts of cash and subject to an insignificant risk  
of a change in value. 
Short-term liquid investments with a maturity of between three and 12 months are included in a separate category, ‘short-term 
liquidity investments’.
Notes to the Company financial statements
For the year ended 31 March 2024

98
Mercia Asset Management PLC            Annual Report and Accounts 2024
37.	Critical accounting judgements and key sources of estimation uncertainty
Details of critical accounting judgements, estimates and associated assumptions are disclosed in note 2 to the consolidated 
financial statements.
38.	Summary of disclosure exemptions adopted
The following exemptions from the requirements of IFRS have been applied in the preparation of these financial statements,  
in accordance with FRS 101:
a.	 paragraphs 45(b) and 46 to 52 of IFRS 2 Share-based payments (details of the number and weighted-average exercise prices  
of share options, and how the fair value of goods or services received was determined);
b.	 IFRS 7 Financial Instruments disclosures;
c.	 IAS 7 Statement of Cash Flows;
d.	 paragraphs 28 to 30 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors, specifically in respect of the 
disclosure of new standards in issue but not yet effective;
e.	 IAS 24 Related Party Disclosures; requirement to disclose related party transactions entered into between members of a group; 
and
f.	 the following paragraphs of IAS 1 Presentation of Financial Statements:
	
- 10(d) (statement of cash flows), 16 (statement of compliance with all IFRS), 111 (cash flow statement information) and 134-136 
(capital management disclosures).
39.	Results for the Company
The Directors have taken advantage of the exemption available under Section 408 of the Companies Act 2006 and have not presented 
a statement of comprehensive income or a cash flow statement for the Company. The auditor’s remuneration for audit and other 
services is disclosed in note 7 to the consolidated financial statements.
40.	Property, plant and equipment
Leasehold 
improvements
£’000
Furniture and 
fixtures
£’000
Office 
equipment
£’000
Total 
£’000
Cost
As at 1 April 2022
42
39
443
524
Additions
–
–
56
56
As at 31 March 2023
42
39
499
580
Additions
–
–
61
61
As at 31 March 2024
42
39
560
641
Accumulated depreciation
As at 1 April 2022
30
38
352
420
Charge for the year
5
1
56
62
As at 31 March 2023
35
39
408
482
Charge for the year
3
–
61
64
As at 31 March 2024
38
39
469
546
Net book value
As at 1 April 2022
12
1
91
104
As at 31 March 2023
7
–
91
98
As at 31 March 2024
4
–
91
95
Notes to the Company financial statements continued

99
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
41. Right-of-use assets
	
	 	
	
Property
£’000
Cost
As at 1 April 2022 and 31 March 2023
702
Addition
102
As at 31 March 2024
804
Accumulated depreciation
As at 1 April 2022
387
Charge for the year
139
As at 31 March 2023
526
Charge for the year
142
As at 31 March 2024
668
Net book value
As at 1 April 2022
315
As at 31 March 2023
176
As at 31 March 2024
136
42.	Investments in subsidiary undertakings
£’000
Carrying amount
As at 1 April 2022
49,133
Acquisition of subsidiary
10,060
As at 31 March 2023 and 31 March 2024
59,193
On 5 December 2022, the Company acquired the entire issued share capital of Frontier Development Capital Limited, including  
its wholly owned subsidiaries FDC General Partner Limited and FDC SPV Limited, all of which are registered in England. Please see 
note 14 of the consolidated financial statements for more detail.
The Directors consider that the carrying values of the subsidiary undertakings are supported by their value in use. 

100
Mercia Asset Management PLC            Annual Report and Accounts 2024
42.	Investments in subsidiary undertakings continued
Details of the Company’s subsidiary undertakings as at 31 March 2024 are as detailed below:
Name
Place of 
incorporation 
and operation
Proportion of 
Ordinary shares 
owned
Nature of business
Mercia Investments Limited
England
100%
Investment company
Mercia Fund Management Limited1
England
100%
Fund management company
Mercia Fund 1 General Partner Limited
England
98%
General partner
Mercia (General Partner) Limited
England
100%
General partner
Mercia Investment Plan LP2
England
–
Limited partnership
Mercia VCT Nominee Limited
England
100%
Investment company
Mercia Fund Management (Nominees) Limited
England
100%
Dormant
Mercia Company Secretarial Services Limited
England
100%
Nominee company
Mercia Growth Nominees Limited
England
100%
Dormant
Mercia Growth Nominees 2 Limited
England
100%
Dormant
Mercia Growth Nominees 3 Limited
England
100%
Dormant
Mercia Growth Nominees 4 Limited
England
100%
Dormant
Mercia Growth Nominees 5 Limited
England
100%
Dormant
Mercia Growth Nominees 6 Limited
England
100%
Dormant
Mercia Growth Nominees 7 Limited
England
100%
Dormant
Mercia Growth Nominees 8 Limited
England
100%
Dormant
Mercia Digital Nominees Limited
England
100%
Dormant
Mercia Technologies Limited
England
100%
Dormant
UGF Nominees Limited
England
100%
Dormant
Enterprise Ventures Group Limited
England
100%
Intermediate holding company
Enterprise Ventures Limited 
England
100%
Dormant
Mercia Regional Ventures Limited
England 
100%
Fund management company
Enterprise Ventures (General Partner Coalfields Growth) Limited
England 
100%
General partner
Enterprise Ventures (General Partner EV Growth) Limited 
England 
100%
General partner
Enterprise Ventures (General Partner EV Growth II) Limited 
England 
100%
General partner
Enterprise Ventures (General Partner EVG II North West) Limited
England 
100%
General partner
Enterprise Ventures (General Partner FY Seedcorn) Limited 
England 
100%
General partner
Enterprise Ventures (General Partner Midlands POC) Limited 
England 
100%
General partner
Enterprise Ventures (General Partner NE Venture) Limited 
England 
100%
General partner
Enterprise Ventures (General Partner NPIF YHTV Equity) Limited
England 
100%
General partner
Enterprise Ventures (General Partner NW Venture) Limited 
England
100%
General partner
Enterprise Ventures (General Partner RisingStars II) Limited 
England
100%
General partner
MRV (General Partner MEIF II – Equity EM) Limited 
England
100%
General partner
MRV (General Partner MEIF II – Equity WM) Limited 
England
100%
General partner
MRV (General Partner NPIF II – Equity YH) Limited 
England
100%
General partner
EV Business Loans Limited
England
100%
Intermediate holding company
Mercia Business Loans Limited
England
100%
Fund management company
MBL (General Partner NPIF II – Debt YH) Limited
England
100%
General partner
EVBL (General Partner FY Small Loans) Limited
England
100%
General partner
EVBL (General Partner EV SME Loans) Limited
England
100%
General partner
EVBL (General Partner EV SME Loans II) Limited
England
100%
General partner
EVBL (General Partner NPIF Y&H Debt) Limited
England
100%
General partner
WM AHSN SME General Partner Limited
England
100%
General partner
Frontier Development Capital Limited
England
100%
Fund management company
FDC SPV Limited
England
100%
Intermediate holding company
FDC General Partner Limiter 
England
100%
General partner
FDC (General Partner MEIF II – Debt WM) Limited 
England
100%
General partner
1	
The Company owns 100% of Mercia Fund Management Limited’s Ordinary shares and thus has a 100% controlling interest in the subsidiary undertaking.
2	
The Company owns 90% of the capital invested in Mercia Investment Plan LP.
The companies listed above have their registered offices at Forward House, 17 High Street, Henley-in-Arden, Warwickshire B95 5AA 
with the exception of Enterprise Ventures Group Limited and its subsidiaries which are registered at Unit F26, Preston Technology 
Management Centre, Marsh Lane, Preston, Lancashire PR1 8UQ, and Frontier Development Capital Limited and its subsidiaries 
which are registered at 45 Church Street, Birmingham, B3 2RT.
Notes to the Company financial statements continued

101
Annual Report and Accounts 2024            Mercia Asset Management PLC
Financial statements
43.	Trade and other receivables
As at 
31 March 
2024
£’000
As at 
31 March 
2023
£’000
Amounts falling due within one year:
Amounts due from subsidiary undertakings
32,502
36,007
Other debtors
88
37
Prepayments and accrued income
441
190
Current assets
33,031
36,234
Amounts falling due after more than one year:
Amounts due from subsidiary undertakings
44,000
49,500
Non-current assets
44,000
49,500
Amounts due from subsidiary undertakings are in respect of unsecured, interest-bearing loans. Interest is charged on the principal 
sum of the loans typically at a rate of 4% and is paid half-yearly. The terms of the loans are such that the earliest date on which 
Mercia Asset Management PLC can recall a loan is five years from the loan agreement date.
44.	Trade and other payables
As at 
31 March 
2024 
£’000
As at 
31 March 
2023 
£’000
Amounts falling due within one year:
Trade payables
138
86
Accruals, deferred income and other payables
1,487
605
Current liabilities
1,625
691
Amounts falling due after more than one year:
Amounts due to subsidiary undertaking
3,650
–
Non-current liabilities
3,650
–
45.	Lease liabilities
The Company has no lease liabilities in respect of leases committed to but not yet commenced. The table below summarises the 
lease costs charged to the income statement during the current and prior years:
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Depreciation expense
142
139
Interest expense
5
10
Short-term lease expense
81
65
Low-value lease expense
51
45
The maturity profile of the Company’s leases accounted for under IFRS 16 are set out in the table below:	
	
As at
31 March 
2024
£’000
As at
31 March 
2023
£’000
Due within one year
90
131
Due between one and five years
–
90
90
221
The undiscounted lease liability due within one year is £91,000 (2023: £137,000), and £nil (2023: £91,000) between one and five years.

102
Mercia Asset Management PLC            Annual Report and Accounts 2024
Notes to the Company financial statements continued
46.	Issued share capital and share premium
The movements in issued share capital and share premium are disclosed in notes 26 and 27 to the consolidated financial statements.
47.	Treasury reserve
The movements in the treasury reserve are disclosed in note 28 to the consolidated financial statements.
48.	Other distributable reserve
The movements in other distributable reserve are disclosed in note 29 to the consolidated financial statements.
49.	Share-based payments reserve
The movements in share-based payments reserve are disclosed in note 30 to the consolidated financial statements.
50.	Directors’ emoluments and employee information
The average monthly number of persons (including Executive and Non-executive Directors) employed by the Company during the 
year was:
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Central functions
9
10
Central functions comprise senior management (including Executive and Non-executive Directors), finance, compliance, legal, IS/
IT, administration, people & talent and marketing. The aggregate employee benefit expense (including Executive and Non-executive 
Directors) was:
Year ended
31 March 
2024
£’000
Year ended
31 March 
2023
£’000
Wages and salaries
1,284
895
Social security costs
203
133
Other pension costs (note 51)
54
49
1,541
1,077
Information in respect of Directors’ emoluments, share options and pensions is given in the Remuneration Report on pages 53 to 58 
of this Annual Report.
51.	Retirement benefit schemes
The Company contributes into the personal pension plans of all qualifying employees. The amount charged in the year to 31 March 
2024 was £54,000 (2023: £49,000). As at 31 March 2024, no contribution payments were outstanding (2023: £nil).
52.	Related parties
The Company has taken advantage of the exemption available to companies under FRS 101 not to disclose transactions and balances 
between members of the same group. Note 33 of the consolidated financial statements details the Group’s related party transactions.
53.	Ultimate controlling party
The Company has no single ultimate controlling party.
54.	Post balance sheet events
On 29 May 2024, the Company completed a share buyback programme with 15,706,088 Ordinary shares purchased into treasury at a 
total cost of £5,030,000 including fees. As part of this share buyback programme, 10,379,708 Ordinary shares at a cost of £3,194,000 
had been purchased into treasury during the year to 31 March 2024.

103
Annual Report and Accounts 2024            Mercia Asset Management PLC
Other information
Directors
Ian Roland Metcalfe OBE	
(Non-executive Chair) 
Dr Mark Andrew Payton	
(Chief Executive Officer) 
Martin James Glanfield	
(Chief Financial Officer) 
Julian George Viggars	
(Chief Investment Officer) 
Diane Seymour-Williams	
(Senior Independent Director) 
Raymond Kenneth Chamberlain	
(Non-executive Director) 
Dr Jonathan David Pell	
(Non-executive Director) 
Caroline Bayantai Plumb OBE	
(Non-executive Director)
Company Secretary
Sarah-Louise Anne Williams
Company website
www.mercia.co.uk
Registered office
Forward House 
17 High Street 
Henley-in-Arden 
Warwickshire B95 5AA
Independent auditor
BDO LLP 
55 Baker Street 
Marylebone 
London W1U 7EU
Principal bankers
Barclays Bank PLC 
One Snowhill 
Snow Hill Queensway 
Birmingham B4 6GN
Lloyds Bank plc 
125 Colmore Row 
Birmingham B3 3SD
Company registration number
09223445
Company registrar
Equiniti Ltd 
Aspect House 
Spencer Road 
Lancing 
West Sussex, BN99 6DA
Solicitors
Gowling WLG (UK) LLP 
4 More London Riverside 
London SE1 2AU
Nominated adviser and joint broker
Canaccord Genuity Ltd 
88 Wood Street 
London EC2V 7QR
Joint broker
Singer Capital Markets Advisory LLP 
1 Bartholomew Lane 
London EC2N 2AX
Investor relations adviser
FTI Consulting Ltd 
200 Aldersgate Street 
London EC1A 4HD
Directors, secretary and advisers

104
Mercia Asset Management PLC            Annual Report and Accounts 2024
Notice is hereby given that the Annual General Meeting (“AGM”) of Mercia Asset Management PLC (the “Company”) will be held at 
the offices of Rothschild & Co, New Court, St Swithin’s Lane, London, EC4N 8AL on 26 September 2024 at 10:00 am for the purpose 
of considering and, if thought fit, passing the following resolutions (which will be proposed in the case of resolutions 1 to 12 and 
resolution 15 as ordinary resolutions and resolutions 13,14 and 16 as special resolutions):
Ordinary business
Ordinary resolutions
1.	 To receive and adopt the Annual Report and Accounts of the 
Company for the financial year ended 31 March 2024 together 
with the Directors’ Report and Auditor’s Report thereon. 
2.	 To approve the Directors’ Remuneration Report for the 
financial year ended 31 March 2024. 
3.	 That Ian Metcalfe OBE, who retires as a Director and being 
eligible to do so, offers himself for re-election as a Director, 
be re-elected as a Director of the Company. 
4. 	That Dr Mark Payton, who retires as a Director and being 
eligible to do so, offers himself for re-election as a Director, 
be re-elected as a Director of the Company. 
5.	 That Martin Glanfield, who retires as a Director and being 
eligible to do so, offers himself for re-election as a Director, 
be re-elected as a Director of the Company. 
6.	 That Julian Viggars, who retires as a Director and being 
eligible to do so, offers himself for re-election as a Director, 
be re-elected as a Director of the Company. 
7.	 That Diane Seymour-Williams, who retires as a Director  
and being eligible to do so, offers herself for re-election  
as a Director, be re-elected as a Director of the Company. 
8.	 That Dr Jonathan Pell, who retires as a Director and being 
eligible to do so, offers himself for re-election as a Director, 
be re-elected as a Director of the Company. 
9.	 That Caroline Plumb OBE, who retires as a Director and 
being eligible to do so, offers herself for re-election as a 
Director, be re-elected as a Director of the Company. 
10.	To reappoint BDO LLP as auditor of the Company to 
hold office from the conclusion of this meeting until the 
conclusion of the next AGM of the Company at which the 
Company’s accounts are laid and to authorise the Directors 
to determine the amount of the auditor’s remuneration. 
11.	That the Directors be and are hereby generally and 
unconditionally authorised, pursuant to section 551 of the 
Companies Act 2006 (the “Act”), to exercise all powers of 
the Company to allot shares in the Company and to grant 
rights to subscribe for or convert any security into shares 
in the Company, up to an aggregate maximum nominal 
amount of £431.09, provided that this authority shall expire 
(unless renewed, varied or revoked by the Company in a 
general meeting) on the earlier of the conclusion of the 
next AGM of the Company and 30 September 2025 save that 
the Company shall be entitled to make, prior to the expiry 
of such authority, any offer or agreement, which would or 
might require shares to be allotted or rights to subscribe 
for or convert any security into shares, to be granted after 
the expiry of such authority and the Directors may allot 
shares or grant rights to subscribe for or convert securities 
into shares in pursuance of such offer or agreement as 
if the authority conferred hereby had not expired. The 
authority granted by this resolution shall replace all existing 
authorities to allot any shares in the Company and to grant 
rights to subscribe for or convert any security into shares in 
the Company previously granted to the Directors, pursuant 
to section 551 of the Act. 
12.	That a final dividend of 0.55 pence per Ordinary share for the 
year ended 31 March 2024 be declared. 
Special resolutions
13.	That, subject to the passing of resolution 11, the Directors 
be and are hereby empowered, pursuant to sections 570 
and 573 of the Act, to allot equity securities (as defined 
in section 560 of the Act) for cash, either pursuant to the 
authority conferred by resolution 11, or by way of sale 
of treasury shares as if section 561(1) of the Act did not 
apply to such allotment, provided that this power shall be 
limited to the allotment and/or sale of equity securities, 
up to an aggregate nominal amount of £431.09, provided 
that this authority shall expire (unless renewed, varied 
or revoked by the Company in a general meeting) on the 
earlier of the conclusion of the next AGM of the Company 
and 30 September 2025 save that the Company shall be 
entitled to make, prior to the expiry of such authority, offers 
or arrangements, which would or might require equity 
securities to be allotted and/or sold after such expiry, 
and the Directors may allot and/or sell equity securities 
in pursuance of any such offer or agreement as if the 
power conferred by this resolution had not expired. The 
authority granted by this resolution shall replace all existing 
authorities previously granted to the Directors to allot equity 
securities for cash, or by way of a sale of treasury shares as  
if section 561(1) of the Act did not apply. 
14.	That the Company be authorised generally and 
unconditionally, in accordance with section 701 of the Act, 
to make market purchases (within the meaning of section 
693(4) of the Act) of Ordinary shares provided that: 
	
a.  the maximum number of Ordinary shares that may be 
purchased is 43,109,572;
	
b.  the minimum price which may be paid for an Ordinary 
share is 0.001 pence; and
	
c.  the maximum price which may be paid for an Ordinary 
share is the higher of: (i) 5% above the average of the 
mid-market value of the Ordinary shares for the five 
business days before the purchase is made; and (ii) the 
higher of the last independent trade and the highest 
current independent bid for any number of Ordinary 
shares on the trading venue where the purchase is  
carried out. 
	
The authority conferred by this resolution will expire on the 
earlier of the conclusion of the next AGM of the Company and 
30 September 2025 save that the Company may, before the 
expiry of the authority granted by this resolution, enter into 
a contract to purchase Ordinary shares which will or may be 
executed wholly or partly after the expiry of such authority.
Notice of Annual General Meeting
Mercia Asset Management PLC
(incorporated and registered in England and Wales with registered number 09223445)

105
Annual Report and Accounts 2024            Mercia Asset Management PLC
Other information
Special business
Ordinary resolution
15.	That the Company ceases to be an ‘investing company’  
under the AIM Rules for Companies. 	
Special resolution
16. That the Mercia Asset Management PLC 2024 Share Plan  
(the “2024 Plan”) be approved.
By order of the Board of Directors.
Sarah-Louise Williams
Company Secretary 
26 July 2024
Registered Office: Forward House, 17 High Street,  
Henley-in-Arden, Warwickshire B95 5AA
Notes
Proxies
1.	 A member is entitled to appoint one or more proxies to 
exercise all or any of the member’s rights to attend, speak 
and vote at the AGM. A proxy need not be a member of the 
Company and a member may appoint more than one proxy 
in relation to a meeting to attend, speak and vote on the 
same occasion provided that each proxy is appointed to 
exercise the rights attached to a different share or shares held 
by a member. To appoint more than one proxy, the proxy 
form should be photocopied and the name of the proxy  
to be appointed indicated on each form, together with the 
number of shares that such proxy is appointed in respect  
of (which, in aggregate, should not exceed the number  
of shares held by the member). Please also indicate if the 
proxy instruction is one of multiple instructions being given. 
All forms must be signed and should be returned together  
in the same envelope. 
2.	 A form of proxy is enclosed with this notice. Forms of proxy 
may also be obtained on request from the Company’s 
registered office. In order to be valid any proxy form 
appointing a proxy must be returned duly completed no 
later than 10:00 am on 24 September 2024 (or, if the AGM 
is adjourned, no later than 48 hours before the time fixed 
for the adjourned meeting), in hard copy form by post, by 
courier, or by hand to the Company’s Registrar, Equiniti, 
Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA 
United Kingdom. Submission of a proxy appointment will 
not preclude a member from attending and voting at the 
AGM should they wish to do so. To direct your proxy on 
how to vote on the resolutions, mark the appropriate box 
on your proxy form with an ‘X’. To abstain from voting on a 
resolution, select the relevant ‘Vote withheld’ box. A vote 
withheld is not a vote in law, which means that the vote will 
not be counted in the calculation of votes for or against the 
resolution. If no voting indication is given, your proxy will 
vote or abstain from voting at their discretion. Your proxy 
will vote (or abstain from voting) as they think fit in relation 
to any other matter which is put before the AGM. 
3.	 Any power of attorney or any other authority under which 
your proxy form is signed (or a duly certified copy of such 
power or authority) must be returned to the office of the 
Company’s Registrar with your proxy form.
Thresholds and entitlement to vote
4.	 To be passed, ordinary resolutions require a majority in 
favour of the votes cast in person or by proxy at the AGM and 
special resolutions require a majority of not less than 75% of 
the votes cast in person or by proxy at the AGM. On a show of 
hands every shareholder who is present in person (or being 
a company is present by a representative not themselves 
a shareholder) and who is allowed to vote at a general 
meeting shall have one vote. Upon a poll every member 
holding Ordinary shares who is present in person or by proxy 
(or being a company is represented) shall have one vote for 
every Ordinary share of which they are the registered holder. 
5.	 The Company, pursuant to Regulation 41 of the 
Uncertificated Securities Regulations 2001 (as amended), 
specifies that only those members registered in the Register 
of Members of the Company at 6:30 pm on 24 September 
2024 (or if the AGM is adjourned, members entered on 
the Register of Members of the Company no later than 48 
hours before the time fixed for the adjourned AGM) shall be 
entitled to attend, speak and vote at the AGM in respect of 
the number of Ordinary shares registered in their name at 
that time. Changes to entries on the Register of Members 
of the Company after 6:30 pm on 24 September 2024 shall 
be disregarded in determining the rights of any person to 
attend, speak or vote at the AGM.
6.	 In the case of joint holders, where more than one of the joint 
holders purports to appoint a proxy, only the appointment 
submitted by the most senior holder will be accepted. 
Seniority is determined by the order in which the names 
of the joint holders appear in the Company’s Register of 
Members in respect of the joint holding (the first named 
being the most senior). 
7.	 A corporation, which is a member, can appoint one or more 
corporate representatives who may exercise, on its behalf,  
all of its powers as a member provided that no more than  
one corporate representative exercises powers over the  
same share. 
8.	 As at 26 July 2024, being the latest practicable date before 
the publication of this notice of AGM, the Company’s issued 
share capital consisted of 431,095,729 Ordinary shares each 
carrying one vote. Therefore, the total voting rights in the 
Company as at 26 July 2024 is 431,095,729. 
Miscellaneous
9.	 Copies of the Directors’ service contracts, letters of 
appointment and draft rules of the 2024 Plan are available 
for inspection by shareholders at the registered office of the 
Company during normal business hours from 26 July 2024 and 
will be available for inspection at the place where the AGM  
is being held from 15 minutes prior to and during the meeting. 
10.	Members who have general queries about the AGM should 
write to the Company Secretary at the registered office of 
the Company: Forward House, 17 High Street, Henley-in-
Arden, Warwickshire B95 5AA.

106
Mercia Asset Management PLC            Annual Report and Accounts 2024
Explanation of certain resolutions
1.	 Resolution 1 – the Directors are required to present the 
accounts, Directors’ Report and Auditor’s Report to the 
meeting. These are contained in the Company’s Annual 
Report and Accounts 2024. 
2.	 Resolution 2 – the shareholders are requested to approve 
the Remuneration Report for the year ended 31 March 2024. 
3.	 Resolutions 3 to 9 – retirement of Directors, in accordance 
with the new QCA Code, at each AGM, all directors shall 
retire annually and submit themselves for re-election by 
shareholders. 
4.	 Resolution 10 – auditor re-appointment and remuneration 
– at each meeting at which the Company’s accounts are 
presented to its shareholders, the Company is required to 
appoint an auditor to serve until the next such meeting 
and seek shareholder consent for the Directors to set the 
remuneration of the auditor.
5.	 Resolution 11 – general authority to allot – this resolution, 
to be proposed as an ordinary resolution, relates to the 
grant to the Directors of authority to allot unissued Ordinary 
shares until the earlier of the conclusion of the AGM to be 
held in 2025 and 30 September 2025 (being six months after 
the financial year end of the Company), unless the authority 
is renewed or revoked prior to such time. This authority 
is limited to a maximum nominal amount of £431.09 
(representing 10% of the issued Ordinary share capital of the 
Company as at 26 July 2024 (the latest practicable date prior 
to the publication of this document)). 
6.	 Resolution 12 – declaration of final dividend – pursuant to 
Article 138.1 of the Articles, the Company may by ordinary 
resolution declare dividends to be paid to members 
according to their respective rights and interests in the 
profits of the Company. This final dividend shall, if approved, 
be paid on 1 November 2024 to the holders of Ordinary 
shares on the Register of Members at the close of business 
on 4 October 2024.
7.	 Resolution 13 – statutory pre-emption rights – the Act 
requires that if the Directors decide to allot unissued 
shares in the Company or transfer them out of treasury, 
the shares proposed to be issued or transferred must be 
first offered to existing shareholders in proportion to their 
existing holdings. This is known as shareholders’ pre-
emption rights. However, to act in the best interests of the 
Company, the Directors may require flexibility to allot and/
or transfer shares out of treasury for cash without regard 
to the provisions of section 561(1) of the Act. Therefore this 
resolution, to be proposed as a special resolution, seeks 
authority to enable the Directors to allot and/or transfer 
equity securities out of treasury up to a maximum nominal 
amount of £431.09 (representing 10% of the issued Ordinary 
share capital of the Company as at 26 July 2024 (the latest 
practicable date prior to the publication of this document)). 
This authority expires on the earlier of the conclusion of the 
AGM to be held in 2025 and 30 September 2025 (being six 
months after the financial year end of the Company), unless 
the authority is renewed or revoked prior to such time.
8.	 Resolution 14 – market purchases – the Directors are 
requesting authority for the Company to make market 
purchases of up to 43,109,572 Ordinary shares (representing 
10% of the issued Ordinary share capital of the Company 
as at 26 July 2024 (the latest practicable date prior to 
the publication of this document)). There is no present 
intention to exercise such general authority. Any repurchase 
of Ordinary shares will be made subject to the Act and 
within guidelines established from time to time by the 
Directors (which will take into account the income and 
cash flow requirements of the Company) and will be at the 
absolute discretion of the Directors, and not at the option 
of shareholders. Subject to shareholder authority for the 
proposed repurchases, general purchases of the Ordinary 
shares in issue will only be made through the market. Such 
purchases may only be made provided the price to be paid 
is not more than the higher of: (i) 5% above the average of 
the middle market quotations for the Ordinary shares for the 
five business days before the purchase is made; or (ii) the 
price of the last independent trade and the highest current 
independent bid at the time of purchase.
9.	 Resolution 15 – ceasing to be an AIM investing company 
– The Chair’s statement at pages 2 to 4 sets out details of 
the Directors’ intention to focus on the Company’s third-
party managed funds and to no longer make balance 
sheet investment into new assets. This would result in the 
Company being characterised as a trading company and no 
longer an investing company under the AIM Rules. As such, 
the Directors recommend that shareholders approve the 
Company ceasing to be an investing company under the 
AIM Rules. This resolution is being proposed as an ordinary 
resolution. 
10.	Resolution 16 – approval of the Company’s Employee  
Share Plan – the shareholders are requested to approve 
the rules of the 2024 Plan which are summarised in the 
Appendix to this Notice and which is in accordance with 
Company’s Directors’ Remuneration Policy. Shareholders  
are requested to authorise the Directors to do all such acts 
and things necessary or desirable to bring the 2024 Plan 
rules into effect. The 2024 Plan is a new employee share  
plan to replace the Mercia Asset Management PLC 2014 
Company Share Option Plan, which is due to expire on 
7 December 2024. 
Notice of Annual General Meeting continued
Mercia Asset Management PLC
(incorporated and registered in England and Wales with registered number 09223445)

107
Annual Report and Accounts 2024            Mercia Asset Management PLC
Other information
The Board proposes to adopt the 2024 Plan which is in 
accordance with the Company’s Directors’ Remuneration Policy. 
The 2024 Plan is a new employee share plan to replace the 
Mercia Asset Management PLC 2014 Company Share Option 
Plan, which is due to expire on 7 December 2024. 
The final draft rules of the 2024 Plan are available for inspection 
by shareholders at the registered office of the Company during 
normal business hours from 26 July 2024 and will be available 
for inspection at the place where the AGM is being held from  
15 minutes prior to and during the meeting.  
Please note that this summary does not form part of the rules 
of the 2024 Plan. In the event of any discrepancy between this 
summary and the rules of the 2024 Plan, the rules of the 2024 
Plan will prevail. 
The following is a summary of its principal features:
1.General
The 2024 Plan is a discretionary plan which provides for the 
grant to selected employees and executive directors of the 
Group, of rights:
(a)	to acquire Ordinary shares in the form of (i) options with a nil 
or nominal value or market value exercise price (unapproved 
options) or options under Schedule 4 of the Income Tax 
(Earnings and Pensions) Act 2003 under the company share 
option plan part of the 2024 Plan (“CSOP Options”) (together 
“Options”); or (ii) conditional rights to acquire Ordinary 
shares (“Conditional Share Awards”); or
(b)	to be paid in cash based on the market value of a specified 
number of Ordinary shares (“Phantom Awards”);
(together, the “Awards”). 
Awards are non-transferable (except on death) and are  
not pensionable.
2. Administration
The 2024 Plan will be operated and administered by the 
Remuneration Committee (“Committee”) which will make all 
decisions about participation, form, size and timing of grants  
of Awards.
3. Eligibility 
The Committee has complete discretion as to the selection 
of employees and executive directors of the Group to whom 
Awards may be made.
CSOP Options may only be granted to those selected employees 
who meet the legislative requirements.
4. Grant of Awards
Awards may be granted within the period of 42 days 
commencing on either the date of adoption of the 2024 Plan or 
the dealing day following the end of a closed period. They may 
also be granted at other times in exceptional circumstances 
which the Committee considers justify the granting of Awards, 
but not during a closed period.
No Award may be granted more than 10 years after the adoption 
date of the 2024 Plan.
No consideration is payable for the grant of an Award. 
A CSOP Option will have an exercise price that represents the 
market value of the Ordinary shares on the date of grant.
5. Individual limits
The maximum aggregate market value of the Ordinary shares 
subject to subsisting CSOP Options held by an individual at any 
time may not exceed £60,000 (or such other limit as prescribed 
by legislation).
6. Limits on the issue of Ordinary shares
The number of Ordinary shares which may be issued under the 
2024 Plan together with all the other share plans of the Group 
will be restricted to 10% of the Company’s issued share capital 
in any rolling ten-year period.
Ordinary shares which are purchased from the market to satisfy 
Awards or Ordinary shares subject to awards which are released 
or lapsed without being exercised are excluded for the purposes 
of calculating the limit.
7. Performance Conditions and Vesting 
The Committee may at its discretion set objective performance 
conditions to determine whether or the extent to which an 
Option will vest (“Performance Conditions”). Performance 
Conditions may be adjusted if any event occurs which causes 
the Committee to decide that the adjusted conditions  
will measure performance more fairly and provide a more 
effective incentive. 
An Award will normally vest three years (or such later date as is 
determined by the Committee at the date of grant) from the date 
of grant of the Award (following the Committee determining the 
extent of which the Performance Conditions (if any) have been 
satisfied) unless it lapses earlier as set out in 8 below.
Appendix – Summary of The Mercia Asset Management PLC 2024  
Employee Share Plan (“2024 Plan”)

108
Mercia Asset Management PLC            Annual Report and Accounts 2024
8. Cessation of Employment 
If a participant ceases to be employed by any member of the 
Group by reason of death, injury or disability, redundancy, 
retirement (with the agreement of the Board), TUPE transfer 
or the entity that employs the participant ceasing to be under 
the control of the Company or for any other reason, if the 
Committee so determines, unvested Awards will vest taking  
into account the (i) the period of time that has elapsed since  
the date of grant until the date of change of control, and (ii) 
to the extent to which any Performance Conditions have been 
satisfied at that time.
In the case of an option, it may be exercised:
(a)	by the personal representative of the participant within  
a period of twelve months from the date of death of  
the participant; or
(b)	at any time within a period of six months from the end of 
the third anniversary of the date of grant (and in respect 
of CSOP Options, six months from the end of the cessation 
of employment, where the participant’s employment 
has ceased due to any of injury or disability, redundancy, 
retirement (with the agreement of the Board), TUPE transfer 
or the entity that employs the participant ceasing to be 
under the control of the Company).
An Award will lapse in full where the participant ceases to be 
employed by any member of the Group in circumstances other 
than those referred to above.
9. Corporate events
In the event of a change of control of the Company, unvested 
Awards will vest taking into account the (i) the period of time 
that has elapsed since the date of grant until the date of change 
of control, and (ii) to the extent to which any Performance 
Conditions have been satisfied at that time, unless the 
Committee determines otherwise.
Alternatively, the Committee may, with the consent and 
agreement of the participant and the acquiror determine that 
an Award be exchanged for an equivalent award which relate to 
shares in the acquiring company. 
10. Malus and clawback
The Committee may take such steps as it considers appropriate 
to reduce the number of Ordinary shares subject to an Award 
(to nil if applicable) and/or impose further conditions (including 
repayment to the Company of the value of Ordinary shares 
acquired by the participant (or cash paid to the participant)  
on the Award in certain circumstances, including but not limited  
to a material misstatement in any published results of the 
Group, the participant dismissed for misconduct or reputational 
damage to the Company.
11. Market Abuse Regulation
The grant, vesting or exercise (as applicable) of an Award are 
subject to any restrictions on dealing set out in the Market Abuse 
Regulations or otherwise imposed by statute, order, regulation 
or government directives. 
12. Variation of capital
In the event of any rights or capitalisation issue, sub-division, 
consolidation, reduction or other variation of the ordinary share 
capital of the Company, the Board may make such adjustments 
as it considers appropriate to the number of Ordinary shares 
subject to an Award and/or the price payable on the exercise  
of an Option (where the Award takes the form of an Option). 
13. Exercise of Options
An Option may be exercised in whole or in part, to the extent 
that it has vested. To exercise an Option, the participant must 
pay (or make alternative arrangements with the Company for 
the payment of) the aggregate exercise price, if any and the tax 
and NIC liabilities arising on the exercise of the Option.
14. Satisfying the vesting/exercise of Awards
The vesting of a Conditional Share Award and the exercise of 
an Option may be satisfied by issue of shares or by transfer of 
treasury shares or by other transfer of shares. 
Within 30 days of the vesting of a Conditional Share Award or 
the exercise of an Option, the Company will issue or procure the 
transfer of Ordinary shares in satisfaction of the Award. Instead 
of the issue of Ordinary shares, the Company may decide to 
satisfy the vesting of a Conditional Share Award and the exercise 
of an Option by the payment of cash for an amount equal to the 
market value of the Ordinary shares.
The vesting of a Phantom Award will be satisfied by the payment 
of cash through the payroll within 30 days of such vesting an 
amount equivalent to the market value of the Ordinary shares 
on the date of vesting.
15. Amendment and termination
The 2024 Plan may at any time be altered by the Board on the 
recommendation of the Committee. However, any alterations to 
the dilution limits on participation must be approved in advance 
by shareholders in a general meeting.
An amendment may not adversely affect the existing rights of  
a participant except with the prior consent of the participant.
No amendment to a key feature of the CSOP part of the 2024 
Plan may be made if it would cause the relevant requirements  
of the CSOP legislation to be breached.
The 2024 Plan will terminate on the tenth anniversary of the 
date of adoption of the 2024 Plan is adopted or on such earlier 
date as the Board may determine.
Appendix – Summary of The Mercia Asset Management PLC 2024  
Employee Share Plan (“2024 Plan”) continued

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Mercia Asset Management PLC
Forward House 
17 High Street 
Henley-in-Arden 
Warwickshire B95 5AA
+44 (0) 330 223 1430
www.mercia.co.uk