Quarterlytics / Industrials / Industrial - Machinery / Mirion

Mirion

mir · TSX Industrials
Claim this profile
Ticker mir
Exchange TSX
Sector Industrials
Industry Industrial - Machinery
Employees 11-50
← All annual reports
FY2011 Annual Report · Mirion
Sign in to download
Loading PDF…
Annual Report 
2011 

Table of Contents 

Our Mission  &  Core Values 

Letter to Shareholders 

Management’s Discussion and Analysis 

Consolidated Financial Statements 

Investor and Corporate Information 

Board of Directors and Senior Management 

1 

2 

4 

24 

50 

50 

 
 
 
 
 
 
 
 
 
 
 
Mission & Core Values 

MedMira’s focus is helping people know(cid:24) 

Modern  medical  science  has  made  tremendous  strides  in  the  treatment  of 
disease, but since many serious diseases start with vague symptoms, or even 
no  symptoms  at  all,  accurate  and  rapid  diagnosis  of  disease  is  the  first  and 
most important step in treating disease and controlling its spread.  MedMira is 
dedicated to bringing the  worldwide medical community rapid diagnostics that 
meet the highest international standards. 

Core Values 

MedMira is built on a set of core shared values that form a consistent base for 
how  we  operate  and  interact  with  our  customers,  employees,  shareholders, 
and partners around the world.   

Innovation  

It is the life-blood of our Company and at the heart of everything we do at 
MedMira. 

Quality 

We  consistently  embrace  the  disciplines  of  quality  science,  business, 
and manufacturing, with rigorous compliance practices and systems that 
guarantee each and every product we make is consistently of the highest 
quality. 

Cooperation 

We  build  relationships  with  like-minded  partners,  alliances  and  team 
members to foster new opportunities and continued innovation. 

1 

 
 
 
 
 
 
 
 
Letter to Shareholders 

Dear Shareholders, 

Thank you for your continued support of MedMira.   

While  the  Company  continues  to  be  challenged  in  achieving  its  revenue 
objectives,  fiscal  year  2011  brought  forward  a  broad  range  of  opportunities 
which  MedMira  and  its  strategic  partners  are  pursuing  in  markets  around  the 
world.   

the 
The  Company’s  most  significant  advancement 
USD$2,278,192  contract  awarded  by  the  US  Army  for  the  development  and 
commercialization  of  a  multi-marker  Hepatitis  B  Core  Total  Antibody  Rapid 
Test.   

this  year  was 

MedMira  began  its  business  development  focus  on  military  organizations 
nearly two years ago.  Today, the Company is moving its first US Army contract 
forward  according  to  the  project  plan  and  is  also  working  with  the  Canadian 
Armed  Forces.    In  April  2011,  the  Canadian  Forces  Health  Services  Group, 
which  delivers  healthcare  services  at  Canadian  military  installations  across 
Canada  and  overseas,  began  using  MedMira’s  Multiplo  rapid  test  for  HIV, 
Hepatitis B and C.   

MedMira  will  continue  to  focus  on  military  organizations  as  a  key  market 
vertical, pursuing further opportunities with both the US and Canadian militaries 
as well as others around the world.  The US Army contract is solid foundation 
upon  which  the  Company  can  build  a  reputation  as  a  leading  provider  of  key 
diagnostic  tools  for  frontline  healthcare.    Once  approved,  the  product  being 
developed  under  the  US  Army  contract  will  also  be  sold  to  non-military 
customers  in  the  US  and  other  markets.    Additionally,  MedMira  plans  on 
pursuing  commercialization  activities  around  new  rapid  diagnostics  in  the  US, 
Canadian and European markets.   

After a long and challenging market entry into China, the Company is beginning 
to see positive results in this market.  Working closely with Triplex International 
Biosciences  Co.  Ltd.  (Triplex),  our  strategic  partner  for  both  business 
development and outsourced manufacturing in the region, resulted in an initial 
order  for  400,000  rapid  HIV  tests.    Additionally,  a  number  of  public  tenders 
have been awarded to Triplex and orders are scheduled for delivery in the first 
quarter of 2012.  Triplex’s business development team is progressively building 
business  by  capitalizing  on  MedMira’s  top  ranking  in  an  evaluation  by  the 
China  Centre  for  Disease  Control  and  the  advancements  in  the  country’s 
healthcare system after many years of reformation. 

In  the  latter  half  of  fiscal  year  2011  MedMira  began  to  re-focus  on  the 

2 

Letter to Shareholders 

European  market.    Regulators  in  this  market  have  approved  a  rapid  HIV 
product  suite  that  further  aligns  it  with  the  product  offering  in  international 
markets.    The  Company  is  also  exploring  several  vertical  markets  within 
Europe,  including  armed  forces  organizations,  non-government  agencies 
working in international markets, and the life sciences research sector. 

Following  the  close  of  the  fiscal  year  end,  MedMira  received  notification  from 
the  World  Health  Organization  (WHO)  that  the  Company’s  application  for  the 
Prequalification of Diagnostics Programme has been selected to move through 
the  next  stages  of  the  process.    It  is  anticipated  that  MedMira  will  complete 
major  milestones  and  make  significant  progress  in  the  Prequalification  of 
Diagnostics Programme in 2012.  

Participation in the WHO’s Prequalification of Diagnostics Programme enables 
MedMira to bring the rapid HIV test assessed in this technical evaluation in line 
with  the  product  formats  currently  available  in  international  markets.  This 
further  streamlines  the  product  range  MedMira  offers  globally  and  enables 
MedMira and its partners to capitalize on opportunities with a number of United 
Nations  agencies  and  other  non-government  aid  agencies  using  the  WHO 
listing as part of their decision criteria. 

This  progress  with  the  WHO  will  be  helpful  to  MedMira’s  partners  working  in 
Africa,  Latin  America,  the  Middle  East  and  other  developing  regions  of  the 
world.    In  Africa,  MedMira’s  strategic  partners,  Vitest  AG  and  Advance  Aid, 
continue  to  work  on  market  development  strategies  with  both  the  public  and 
private  sector.    They  have  made  some  great  progress  in  establishing  an 
excellent reputation for MedMira in this market and we anticipate that this work 
will  translate  to  sales.    However  the  market  remains  a  highly  challenging 
environment with unpredictable timelines. 

MedMira is moving forward, formulating plans to commercialize new products, 
developing market opportunities through our strategic partnership network with 
the support of committed investors.  We look forward to a successful  year for 
MedMira and we appreciate your continued support.     

Hermes Chan 
Chief Executive Officer 
MedMira Inc. 

3 

 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

November 28, 2011 

4 

Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Company Overview 

Fourth Quarter Analysis 

Year to Date Analysis 

Segmented Information  

Quarterly Financial Data 

Liquidity and Capital Resources 

Financial Instruments 

Related Party Transactions 

Intellectual Property Rights 

Key Accounting Policies 

Internal Control Systems and Disclosure Controls 

Risk and Uncertainties   

5 

8 

9 

10 

11 

12 

14 

15 

16 

16 

18 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

This  Management’s  Discussion  and  Analysis  (MD&A)  for  the  year  ended  July  31,  2011  has  been 
prepared  to  help  investors  understand  the  financial  performance  of  MedMira  Inc.  (MedMira  or  the 
Company) in the broader context of the Company’s strategic direction, the risk and opportunities as 
understood by management, and the key metrics that are relevant to the Company’s performance.  
The  Audit  Committee  of  the  Board  of  Directors  has  reviewed  this  document  and  all  other  publicly 
reported financial information for integrity, usefulness, reliability and consistency. 

The following discussion should be read in conjunction with the consolidated financial statements for 
the  year  ended  July  31,  2011.  The  preparation  of  these  financial  statements  may  require 
management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and 
liabilities  as  of  the  date  of  the  financial  statements  and  the  reported  amount  of  revenue  and 
expenses  during  the  reporting  period.  Management  bases  estimates  and  judgments  on  historical 
experience and on various other factors that are believed to be reasonable under the circumstances, 
the  results  of  which  form  the  foundation  for  making  judgments  about  the  carrying  value  of  assets 
and  liabilities.  Actual  results  may  differ  from  these  estimates  under  different  assumptions  or 
conditions.  Management  believes  that  the  accounting  policies,  outlined  in  the  Summary  of 
Significant  Accounting  Policies  section  of  its  consolidated  financial  statements,  affect  its  more 
significant judgments and estimates used in the preparation of its consolidated financial statements. 

This  document  contains  forward  looking  statements,  such  as  statements  regarding  future  sales 
opportunities  in  various  global  regions  and  financing  initiatives  that  are  based  on  current 
expectations  of  management.    These  statements  involve  uncertainties  and  risks,  including  the 
Company’s  ability  to  obtain  and/or  access  additional  financing  with  acceptable  terms  as  well  as 
delays  in  anticipated  product  sales.    Such  forward-looking  statements  should  be  given  careful 
consideration and undue reliance should not be placed on these statements.  

This document and the related financial statements can also be viewed on the Company’s website 
at www.medmira.com and at www.sedar.com.   

Company Overview 

Based  in  Halifax,  Nova  Scotia,  MedMira  is  a  publicly  traded,  Canadian  life  sciences  company 
focused on the development of rapid diagnostics and technology.   

MedMira’s  patented  rapid  flow-through  technology  platform  is  the  basis  for  the  Company’s  line  of 
rapid diagnostics, which are highly accurate, easy-to-use, and produce immediate results – a strong 
advantage over most rapid diagnostics on the market today.  MedMira’s technology and diagnostics 
are becoming well known for excellence in performance and quality. 

All  of  MedMira’s  rapid  tests  utilize  a  distinctive  flow-through  testing  platform.    More  than  CDN$20 
million  has  been  invested  over  the  past  12  years  in  perfecting  this  core  technology,  which  has 
proven itself time and time again with its excellent clinical performance and its success in rigorous 
evaluations  and  inspections,  leading  to  regulatory  approvals  in  the  United  States  (FDA),  Canada 
(Health Canada), European Union (CE Mark) and China (SFDA), as well as ISO 9001:2008 and ISO 
13485:2003 certifications.  One of MedMira’s key products, its rapid HIV test, is the only rapid HIV 
test in the world to be approved by all of these major health and medical regulators. 

5 

 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

MedMira has been granted patents encompassing this test system, which serve to protect the test 
components and testing procedure that comprise its technology.     

MedMira sells its rapid tests through a worldwide network of medical distributors with customers in 
all sectors of the healthcare industry, including laboratories, hospitals, point-of-care facilities, 
governments, and public health agencies.   

Business Development Activities 

MedMira  made  progress  in  the  development  of  several  key  market  segments  and  sales  channels 
during this fiscal year.  The Company continued with cost containment strategies, process-oriented 
operational  improvements,  and  product  and  technology  platform  research  and  development.  
Together these advancements position MedMira well to capitalize on future opportunities for growth.  
The Company continued to refine and build its global strategic partner network in order to further its 
reach  into  geographical  and  niche  market  segments  where  opportunities  for  its  products  and 
technology platform exist. 

Africa 

Early in fiscal year 2010, MedMira’s strategic partner working in East Africa, Advance Aid, undertook 
and  completed  an  in-market  pilot  study  in  Kenya  to  position  the  Company’s  Reveal  HIV  rapid  test 
with  key  customers  in  voluntary  testing  and  counselling  centers.    This  initiative  produced  very 
positive  results  which  clearly  demonstrated  the  value  of  Reveal  HIV  rapid  test  in  the  massive 
screening  programs  that  Kenya  and  other  African  countries  plan  to  undertake  in  the  near  future.  
Upon completion, the study report was submitted to Kenya’s health regulators for further evaluation.  
MedMira’s test has been approved by the Ministry of Health and as of year end, the Kenyan health 
authorities  were  formulating  their  testing  and  procurement  strategy.    The  Company’s  East  Africa 
partner is active and involved in this process. 

Elsewhere  in  Africa,  the  Company’s  strategic  partner  Vitest  AG  (Vitest)  continued  to  pursue  both 
private and public healthcare market advancements, evaluate local agent candidates, and prepare 
for  tender  and  proposal  opportunities.    MedMira  continues  to  identify  Africa  as  a  market  with 
significant potential; however, it remains a challenging market with unpredictable timelines. 

Asia Pacific 

MedMira,  together  with  its  strategic  partner  Triplex  International  Biosciences  Co.  Limited  (Triplex), 
has made significant progress in the China market this year.  Triplex and MedMira’s partnership has 
two  parallel  streams  –  sales  and  outsourced  manufacturing.    The  Triplex  sales  team  has  been 
successful in advancing MedMira’s rapid HIV test in China’s public healthcare market through tender 
processes.  Key to winning business in this market sector was an in-depth evaluation conducted by 
China’s  Center  for  Disease  Control  and  Prevention  (CDC).    The  results  of  this  study  placed 
MedMira’s rapid HIV test first among 12 key competitors in this market.  Shortly following the release 
of the study, Triplex placed an order for 400,000 tests, its first significant order for the China market.  
Shipment of this order was immediately followed by a second order.   

Europe 

During  this  fiscal  year,  MedMira  began  activities  to  re-launch  the  Company’s  products  in  the 
European  market.    As  part  of  this  process,  the  Company  prepared  and  submitted  a  dossier  to 
European regulators that will further align the product offering in this market with those that MedMira 

6 

Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

offers in other markets.  Approval by the Notified Body for a revamped product suite was received 
subsequent  to  the  close  of  the  fiscal  year  end.    Planning  for  a  full-scale  market  launch  and 
expansion of the Company’s presence in the European market is ongoing. 

Latin America 

The Company continued to push forward in the Latin American markets during this fiscal year with 
market  development  in  both  private  and  public  healthcare  sectors.    MedMira  also  began  R&D 
collaboration in the region with the introduction of the Miriad research product line.  The creation of a 
manufacturing  hub  to  perform  assembly  and  final  packaging  in  this  region  is  also  being  explored 
through  a  strategic  partnership  channel.    Manufacturing  operations  located  in  strategic  geographic 
locations throughout the world will bring further customer service efficiencies to MedMira. 

Middle East 

MedMira  began  work  in  the  Middle  East  market  this  year,  partnering  with  multiMed  Holdings  Inc. 
(multiMed), a US-based sales and marketing entity with a strong distribution platform in the region.  
While initial success was seen with the approval of five MedMira rapid tests in Jordan, progress has 
slowed  due  to  ongoing  political  instability.    Despite  these  roadblocks,  MedMira  and  multiMed 
continue  to  initiate  product  evaluations,  registrations,  and  pursue  sales  opportunities  in  the  Middle 
East, with a focus on the private and the public healthcare markets within the region’s most stable 
nations. 

North America 

In this fiscal year MedMira made its most significant market progress in the North American market 
since achieving FDA approval on its rapid HIV test.  In July 2011, the Company was awarded a U.S. 
Army  Medical  Research  Acquisition  Activity  (USAMRAA)  contract,  valued  at  USD$2,278,192,  to 
develop  and  commercialize  a  multi-marker  rapid  test  for  the  detection  of  the  Hepatitis  B  Core  IgG 
and IgM antibodies. The U.S. Army will fund all development costs and associated fees in obtaining 
a U.S. Food and Drug Administration (FDA) premarket approval (PMA) for this new rapid test.  Once 
approved, the product will be supplied by MedMira directly to the U.S. Army and to other customers 
through typical distribution sales channels.   

Sales for the Reveal G3 Rapid HIV-1 Antibody Test in the US declined during 2011 due to increased 
use  of  automated  diagnostic  solutions  in  hospital  and  laboratory  settings.    The  Company  will 
continue  to  focus  on  point-of-care  diagnostics  solutions,  a  high  growth  segment  of  the  diagnostics 
industry. 

Research and Development (R&D)  

During fiscal year 2011, MedMira’s R&D team carried out experimental development on projects to 
advance various applications on its patented flow-through diagnostic technology platform.  Some of 
the projects included development of tests for sexually transmitted diseases (STDs), breast cancer, 
and transfusion transmitted diseases such as Hepatitis B. Some of this project work was conducted 
completely by the MedMira team, while other projects have been done in collaboration with strategic 
partners.  

MedMira’s R&D team dedicated a significant effort to completing activities leading to the issuance of 
a contract to MedMira from USAMRAA for the development of a rapid test to aid in the diagnosis of 

7 

Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Hepatitis B.  The team has also worked to establish new links within armed services organizations 
around the world. 

Additionally,  MedMira’s  R&D  team  has  continued  to  advance  its  patented  technology  platform  by 
improving ease of use for end-users and worked collaboratively with the operations and production 
teams to achieve efficiencies in manufacturing.  

Operations  

During  this  fiscal  year,  MedMira’s  operations  team  focused  on  fulfilling  product  orders,  further 
development of relationships with key suppliers and outsourced manufacturers, and expanding the 
Company’s manufacturing capabilities and capacity.  The team explored several different scenarios 
for  expanding  the  Company’s  manufacturing  scope,  including  automation  and  the  possibility  of 
additional  manufacturing  hubs  to  be  located  in  strategic  markets,  thus  streamlining  the  delivery 
timelines for customers around the world.    

The Company engaged with external experts to develop a comprehensive plan for full automation of 
the  production  process.    This  long-term  project  is  in  the  initial  planning  stages  and  expected 
implementation timelines are yet to be determined.  Production automation will be important to the 
future profitability plans of the Company.  

Fourth Quarter Analysis 

Operating Revenue and Gross Profit 

The Company recorded revenue from product sales in the quarter ended July 31, 2011 of $248,681 
as compared to $30,273 for the same period last year. Gross profit for the quarter was $93,721 
compared to $120,759 in the same period in 2010. Current year gross profit is in line with 
management expectations.  2010 gross profit included a one time adjustment to cost of sales 
resulting in higher than normal gross profit.    

Operating Expenses 

Total operating expenses decreased to $491,745 in the quarter ended July 31, 2011, compared to 
$781,129 during the same period in 2010.  

•  Wages  and  benefits  for  the  quarter  ended  July  31,  2011  remained  constant  at  $339,871, 

compared to $335,446 for the same period in 2010. 

•  Research  and  development  expense  for  the  quarter  ended  July  31,  2011  was  $23,865, 
compared  to  $77,209  for  the  same  period  last  year.  This  decrease  was  the  result  of  the 
realization of tax credits and grants related to research which were accounted for as a credit 
to the R&D expense. 

•  General and administrative (G&A) expenses were $117,502 for the quarter ended July 31, 
2011, compared to $366,826 for the same period in 2010. The decrease in expenses was a 
result of decreases in accounts payable and improved administrative efficiencies as a result 

8 

 
 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

of the consolidation of facilities. 

•  Other  operating  expenses  increased  to  $10,507  for  the  quarter  ended  July  31,  2011, 

compared to $1,648 in the same period last year.  

Non-operating Expenses 

Non-operating expenses increased to $1,233,896 in the quarter ended July 31, 2011, compared to 
$722,726 for the same period last year. This increase in expense is due primarily to an increase in 
interest expense from $707,655 in the quarter ended July 31, 2010 to $1,153,381 in the same period 
in 2011. Additionally, exchange loss in the quarter ended July 31, 2011 increased to $80,514 from 
$49,768 in the same period in 2010. 

Year to Date Analysis 

Selected Annual Balance Sheet Information 

For the year ended  

July 31, 2011 

July 31, 2010 

July 31, 2009 

Total assets 

            1,492,123                  568,178                  523,414  

Current liabilities 

Long-term liabilities 

Shareholders' deficiency 

          20,605,822             16,801,868             15,583,695  

                         -                    430,328                  936,563  

        (19,113,699) 

        (16,664,018) 

        (15,996,844) 

Total liabilities and shareholders' deficiency 

            1,492,123                  568,178                  523,414  

The  accrual  of  a  interest  related  to  promissory  notes  for  the  year  ended  July  31,  2011  was  $3.6 
million,  compared  with  $2.4  million  for  the  same  period  in  2010.  The  issuance  of  new  promissory 
notes required to cover operating expenses increased current liabilities approximately  $0.8 million, 
while the  issuance  of new  equity reduced the shareholders deficiency by  $2.5  million. Net loss for 
the year increased shareholders deficiency by a further $4.9 million.  

Selected Annual Statement of Loss Information 

For the year ended  

Sales 

Cost of sales 

Gross profit 

Operating and other expenses 

Net loss before tax 

Net loss per share 

July 31, 2011 

July 31, 2010 

July 31, 2009 

             909,869  

          1,073,175  

          1,137,645  

             493,914  

             338,152  

             580,236  

             415,955  

             735,023  

             557,409  

          5,345,138  

5,153,685 

5,820,580 

        (4,929,183) 

        (4,418,662) 

        (5,263,171) 

                    0.02  

                    0.02  

                    0.05  

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Operating Revenue and Gross Profit 

The Company recorded revenue from product sales of $909,869 as compared to $1,073,175 for the 
same  period  last  year,  a  decrease  of  approximately  15%.  The  revenue  decrease  was  primarily 
attributable  to  the  Company’s  decreased  sales  in  North  America  which  was  minimized  by  sales 
growth in Asia Pacific.    

Gross profit for the year was $415,955 or 45.7% compared to $735,023 or 68.5% in the prior year. 
Prior year gross profit was higher than expected due to a reduction in accrued expenses.  

Operating Expenses 

Operating expenses decreased to $2,273,059 in 2011 from $3,072,343 in 2010. 

•  Wages  and  benefits  for  the  year  ended  July  31,  2011  remained  constant  at  $1,303,935 

versus $1,357,468 in 2010.  

•  R&D expense decreased to $275,272 compared to $332,364 for the same period last year. 
The  decrease  in  R&D  expense  is  the  result  of  tax  incentives  and  funding  for  research 
performed during the period.   

•  G&A expenses were $661,533 for the year ended July 31, 2011, down from $1,308,504 for 
the same period last year.  Continued efficiencies in G&A expenses are being realized from 
the  consolidation  of  facilities  and  tighter  fiscal  controls.  These  savings  are  expected  to 
persist in future periods. 

•  Other operating expenses  decreased to $32,319 compared to $74,007 in the same period 
last  year.    The  change  in  expense  versus  last  period  was  driven  by  reductions  in 
amortization  as  a  result  of  assets  fully  depreciating  and  reductions  in  marketing 
expenditures.  

Non-operating Expenses 

Non-operating  expenses  increased  to  $3,072,079  from  $2,081,342  due  primarily  to  an  increase  in 
interest  expense  to  $3,603,613  from  $2,395,246.    This  was  partially  offset  by  a  foreign  exchange 
rate  gain  of  $528,986,  compared  to  a  gain  of  $267,991  in  2010,  due  to  a  strengthening  of  the 
Canadian dollar.  

Segmented Information 

The Company has determined that it has a single reportable segment and has two product lines— 
commercial products and research products, which are broken down as follows:  

  For the three months ended 
July 31, 2010 

July 31, 2011 

July 31, 2011 

  For the year ended 
July 31, 2010 

Commercial diagnostic tests 

                247,456  

                29,981  

                904,654  

             1,068,544  

Miriad research test kits 

                        1,225  

                     292  

                     5,215  

                     4,631  

Total sales 

                248,681  

                30,273  

               909,869  

            1,073,175  

Miriad Research Tests Kits are diagnostics designed for the academic, medical, clinical, and life sciences research sectors 
and are built on the patented MedMira rapid flow-through technology platform.  

10 

 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

The geographic breakdown of sales is shown below: 

  For the three months ended 
July 31, 2010 

July 31, 2011 

July 31, 2011 

  For the year ended 
July 31, 2010 

North America 

                68,154  

                8,246  

                540,340  

                876,478  

Latin America/Caribbean 

                     2,345  

                  5,077  

                     9,105  

                  49,575  

Europe 

Asia Pacific 

Other 

Total sales 

                     -                          8,747    

                106,115  

                  79,620  

178,182 

- 

178,403 

41,529 

                  -                          8,203    

                  75,906  

                  25,973  

               248,681  

                30,273  

                909,869  

            1,073,175  

Quarterly Financial Data 

The  following  consolidated  data  was  drawn  from  the  financial  statements  for  the  current  and 
previous fiscal year: 

Selected Quarterly Information 

(all values expressed in thousands of dollars except per share amounts ) 

Q4 2011  Q3 2011  Q2 2011  Q1 2011  Q4 2010  Q3 2010*  Q2 2010  Q1 2010 

Sales 

Cost of sales 

Gross profit 

249 

155 

94 

296 

147 

149 

189 

101 

88 

177 

91 

86 

30 

(90) 

120 

163 

98 

65 

504 

172 

332 

376 

158 

218 

Operating & other expenses 

1,726 

1,030 

1,392 

1,197 

1,504 

1,071 

1,288 

1,290 

Net loss before tax 

(1,632) 

(881) 

(1,304) 

(1,111) 

(1,384) 

(1,006) 

(956) 

(1,072) 

Net loss per share 

(0.007) 

(0.004) 

(0.01) 

(0.01) 

(0.01) 

(0.01) 

(0.004) 

(0.01) 

*In the MD&A for the year ended 2010, the Company reported an adjustment to the third quarter results.  The third quarter 
amounts  reflect  a  reduction  in  revenue  of  $437,787  for  product  in  which  title  had  not  passed  to  the  final  customer.    The 
revenue  originally  had  been  recognized  on  passing  of  title  to  the  Company’s  distribution  partner,  however,  it  was 
subsequently  determined  that  collection  would  not  be  reasonably  assured  until  product  was  sold  to  an  end  user.    The 
resulting adjustment is shown below. 

Reported 

Adjusted 

Variance 

Revenue 

$601,109 

$163,322 

$437,787 

Cost of sales 

Gross profit 

153,858 

447,251 

98,063 

55,795 

65,259 

381,992 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Liquidity and Capital Resources 

Cash and Working Capital 

The  Company  had  a  cash  reserve  of  $1,026,763  on  July  31,  2011,  as  compared  to  bank 
indebtedness of $62,745 on July 31, 2010.  The Company’s net working capital position as of July 
31, 2011 was a deficit of $19.1 million compared to the July 31, 2010 working capital deficit of $16.2 
million.    The  Company  has  incurred  losses  and  negative  cash  flows  on  a  cumulative  basis  since 
inception.  For the year ended July 31, 2011, the Company incurred a net loss of approximately $4.9 
million  and  negative  cash  flows  from  operations  of  approximately  $3.9  million,  compared  to  a  net 
loss of $4.4 million and negative cash flows of $2.6 million for the same period in 2010.  

Summary of Cash Flows 

Cash provided by (used in) 

  For the year ended 

July 31, 2011 

July 31, 2010 

Net cash flows from operating activities 

(1,692,981) 

         (2,637,317) 

Net cash flows from financing activities 

2,726,568 

          2,692,820 

Net cash flows from investing activities 

(6,823) 

              (55,503) 

Net change in cash 

1,026,763 

                         - 

Cash and cash equivalents - Beginning 

- 

                         - 

Cash and cash equivalents – End 

1,026,763 

                         - 

Operating Activities 

MedMira generated negative cash flows from operations of $1.7 million for the year ended July 31, 
2011, compared to negative cash flows of $2.6 million for the same period in 2010. The decrease in 
cash  flow  from  operations  was  caused  by  a  greater  increase  in  accounts  payable  in  2010  than  in 
2011.  

Financing Activities 

Cash  flows  from  financing  activities  were  positive  $2.7  million  for  the  year  ended  July  31,  2011, 
compared  to  positive  $2.7  million  for  the  year  ended  July  31,  2010.    The  financing  cash  flow 
included $2.5 million in share issuances of which $1.5 million occurred in the quarter ended July 31, 
2011. 

Investing Activities 

Cash  flow  from  investments  included  purchase  of  equipment  for  the  year  ending  July  31,  2011  of 
$6,823, compared to $55,503 for the same period in 2010. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
         
  
          
  
                 
  
          
  
                         
  
          
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Debt 

As at July 31, 2011, the Company had promissory notes of $7.5 million, convertible debentures of 
$1.4  million  and  long-term  debt  of  $5.7  million,  compared  to  $5.5  million,  $1.4  million,  and  $5.7 
million respectively for the same periods in 2010.  These promissory notes, convertible debentures, 
and  long-term debt  are  all  classified  as current  liabilities as all are  in default  or  are payable  within 
one year.  On July 18, 2011 the Company announced CAD $1.5 million equity investment to begin a 
strategic  refinancing  plan  that  will  use  compromise  debt  arrangements  intended  to  reduce  the 
Company’s overall debt. 

Further discussions on liquidity and capital resources can be found in the "Liquidity Risk" section of 
this  document,  under  “Need  for  Additional  Capital”  in  the  “Risk  and  Uncertainties”  section  in  this 
document and in Note 1 of the July 31, 2011 consolidated financial statements of MedMira Inc. 

Equity/Shares 

The  Company  is  authorized  to  issue  an  unlimited  number  of  common  shares  without  nominal  par 
value. The number of issued and outstanding common shares on July 31, 2011 was 252,264,320. 
The  Company  is  also  authorized  to  issue  an  unlimited  number  of  Series  A  preferred  shares 
redeemable at $0.01 per share after March 31, 2010, convertible into an equal number of common 
shares  upon  the  Company  meeting  certain  milestones.  There  were  5,000,000  Series  A  preferred 
shares issued and outstanding on July 31, 2011. 

During  the  year  ended  July  31,  2011,  the  Company  completed  the  following  significant  financing 
transactions through the issuance of common shares:  

•  Completed the placement of 20,000,000 equity units at $0.05 per unit for proceeds of $1 
million with Andurja AG of Switzerland.  Each equity unit consists of one common share 
and one common share purchase warrant. 

•  Completed  the  placement  of  30,000,000  equity  units  at  $0.05  per  unit  for  proceeds  of 
$1.5  million  with  Andurja  Beteiligungen  AG  of  Switzerland.    Each  equity  unit  consists  of 
one common share and one common share purchase warrant. 

The  Company  had  3,845,000  outstanding  stock  options  on  July  31,  2011.  The  outstanding  stock 
options  have  a  weighted  average  exercise  price  of  $0.13  per  share  and  a  weighted  average 
remaining term of 1.7 years. The number of outstanding warrants on July 31, 2011 was 96,119,500. 
The  outstanding  warrants  have  a  weighted  average  exercise  price  of  $0.10  per  share  and  a 
weighted average remaining term of 2.6 years. 

Subsequent Event 

On  October  14,  2011  the  Company  granted  3,290,000  stock  options  to  employees  and  directors 
under  its  stock  option  plan  that  was  approved  by  shareholders  at  the  Company’s  Annual  General 
Meeting on January 27, 2011.  The options are exercisable at $0.10 over a three year period. 

Off Balance Sheet Arrangements 

The Company was not party to any off balance sheet arrangements as of July 31, 2011.  

13 

 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Financial Instruments 

The  Company  recognizes  financial  instruments  based  on  their  classification.  Depending  on  the 
financial  instruments’  classification,  changes  in  subsequent  measurements  are  recognized  in  net 
loss or other comprehensive loss. The Company has implemented the following classifications: 

•  Cash is classified as “Held-for-Trading” and recorded at fair market value.  Changes in fair 

value for the year are recorded in net loss; 

•  Accounts  receivable  are  classified  as  “Loans  and  Receivables.”   After  their  initial  value 
measurement,  they  are  measured  at  amortized  cost  using  the  effective  interest  method; 
and 

•  Bank  indebtedness,  accounts  payable  and  accrued  liabilities,  promissory  notes  payable, 
convertible  debt  and  long-term  debt  are  classified  as  “Other  Financial  Liabilities.”   After 
their  initial  fair  value  measurement,  they  are  measured  at  amortized  cost  using  the 
effective interest method. 

Risk Management 

MedMira  has  exposure  to  the  following  risks from  its  financial  instruments:  credit  risk,  liquidity  risk 
and currency risk.  Senior management monitors risk levels and reviews risk management activities 
as they determine to be necessary. 

Credit Risk 

The Company  derives approximately 86% (2010—87%) of its revenue from two (2010—two) main 
customers and, for these customers, assesses the recoverability of each account on a regular basis.  
There  was  $382  in  bad  debts  during  the  year  (2010—$8,810).    As  of  July  31,  2011,  66%  of  the 
accounts  receivable  balance  is  due  from  three  customers  (2010—76%  due  from  three  customers) 
and no other customers account for more than 10% of the accounts receivable balances as at July 
31, 2011. 

Liquidity Risk 

The Company manages liquidity by forecasting and monitoring operating cash flows and through the 
use of revolving credit facilities and share issuances. 

The Company  has incurred losses and negative cash flows on a cumulative basis since inception.  
For  the  year  ended  July  31,  2011,  the  Company  incurred  a  net  loss  of  approximately  $4.9  million 
(2010—$4.4 million) and negative cash flows from operations of approximately $1.7 million (2010—
$2.6 million).  As at July 31, 2011, the Company had an accumulated deficit of approximately $73.9 
million (2010—$69.0 million).  In addition to its ongoing working capital requirements, the Company 
must  secure  sufficient  funding  for  its  R&D  programs  and  for  existing  commitments,  including  its 
promissory  notes  payable  of  approximately  $7.5  million, 
long-term  debt  repayments  of 
approximately $5.7 million, and redemption of convertible debentures of approximately $1.4 million, 
all due in fiscal 2012.  These circumstances lend significant doubt as to the ability of the Company to 
meet  its  obligations  as  they  come  due  and,  accordingly,  the  appropriateness  of  the  use  of 
accounting principles applicable to a going-concern. 

14 

 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Management  is  pursuing  other  financing  alternatives  to  fund  the  Company’s  operations,  so  it  can 
continue  as  a  going-concern.  Management  plans  to  secure  the  necessary  financing  through  new 
equity and debt arrangements and is pursuing dramatic increases in sales revenue.  Nevertheless, 
there is no assurance that this initiative will prove successful. 

Currency Risk 

MedMira receives revenues and incurs expenses in US and Canadian currencies, and as a result, is 
subject to uncertainty as foreign exchange rates fluctuate.  The Company’s US dollar denoted debt 
is approximately US $6.6 million plus accrued interest payable of approximately US $2.1 million at 
July 31, 2011. The exchange fluctuations from quarter to quarter account for a significant portion of 
the company’s exchange gain and loss. Sales are for the most part in US dollars, however, they are 
recorded  at  the  exchange  rate  prevailing  on  or  near  the  transaction  date  and  collected  in  a  timely 
manner. 

The Company also experiences currency exposure resulting from balance sheet fluctuations of US-
denominated cash, accounts receivable, accounts payable, and US-denominated promissory notes.    

MedMira  mitigates  this  currency  risk  by  maintaining  a  balance  of  US  dollars  which  is  used  to  pay 
down US-denominated liabilities and replenishes the balance through US-denominated revenues.   

A one cent change in the USD/CAD exchange rate would have an estimated impact on net income 
of  $9,000.    For  the  US-denominated  promissory  notes,  a  fluctuation  of  one  cent  in  the  USD/CAD 
exchange rate would have an impact on net income of approximately $90,000. 

Fair Value 

Management believes the carrying value of accounts receivable, bank indebtedness, and accounts 
payable  and  accrued  liabilities  approximate  fair  value  at  the  year-ends  due  to  their  short-term 
nature. 

As of July 31, 2011, the fair value of the promissory notes payable, convertible debentures and long-
term debt in default was not reasonably determinable as these were due on demand. 

Fair  value  estimates  are  made  at  a  specific  point  in  time  on  relevant  market  information.    These 
estimates involve uncertainties and matters of significant judgement and cannot be determined with 
precision.  Change in assumptions and estimates could significantly affect fair values. 

Related Party Transactions 

During the year ended July 31, 2011 the company recorded sales of $80,718 and retained a balance 
in  accounts  receivable  at  July  31,  2011  of  $10,521  with  a  company  presided  over  by  a  director  of 
MedMira Inc. The company also recorded interest of $2,579,278 and retained a balance in accounts 
payable  at  July  31,  2011  of  $1,690,803  related  to  debt  held  by  a  director  and  significant 
shareholders. 

15 

 
 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Intellectual Property Rights 

The Company strives to protect its intellectual property in established and emerging markets around 
the  world  as  warranted.  MedMira’s  intellectual  property  portfolio  for  its  rapid  flow-through  (RFT) 
platform and the methodology behind its rapid diagnostics includes the following: 

•  United States: Patent No. 10/163,675 

•  European Union: European Patent Application No. EP1417489 

•  China: Chinese Patent No. 02819646.5 

The  Company’s  corporate  and  product  brand  names  are  protected  by  trademarks  in  the  United 
States and Canada.  

Key Accounting Policies 

The  significant  accounting  policies  of  MedMira  are  described  in  Note  2  of  the  July  31,  2011 
consolidated financial statements of MedMira Inc. 

Management Estimates 

The  preparation  of  financial  statements  in  accordance  with  Canadian  Generally  Accepted 
Accounting  Principles  (GAAP)  requires  management  to  make  estimates  that  affect  the  reported 
amounts of assets and liabilities at the date of the financial statements, and the reported amounts of 
revenues and expenses during the reporting periods.  Actual results could differ from management’s 
best  estimates  as  additional  information  becomes  available  in  the  future.    The  main  critical 
accounting  estimates  requiring  key  assumptions  and  judgment  are  the  impairment  of  assets, 
accrued liabilities and capital and warrant valuation.  

Revenue Recognition 

Revenue from sales of products is recognized  when title passes to end-users customers, which is 
generally  at  the  time  the  products  are  shipped,  and  ultimate  collection  is  reasonably  assured.  
Revenue  from  license  fees  is  recognized  based  on  the  terms  of  the  license  agreement  and  when 
ultimate  collection  is  reasonably  assured.   Licenses  subject  to  attaining  milestones  are  recognized 
as milestones are reached.  Non-refundable up-front fees are recognized as revenue over the term 
of the license. 

Future Accounting Standard Changes 

Convergence with International Financial Reporting Standards (IFRS) 

The Company will no longer prepare its financial statements in accordance with GAAP as set out in 
Part  V  of  the  Canadian  Institute  of  Chartered Accountants  (CICA)  Handbook  – Accounting,  for  the 
periods  beginning  on  or  after  August  1,  2011,  when  it  will  start  to  apply  as  its  primary  basis  of 
accounting IFRS as published by the International Accounting Standards Board and set out in Part I 
of the CICA Handbook.  Accounting changes to GAAP effective on or after August 1, 2011 are not 
discussed in these financial statements and will not be applied by the Company. 

16 

 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

MedMira’s transition to IFRS in 2011 is expected to have an impact on the opening balance sheet as 
at  August  1,  2010.    The  full  effects  are  still  being  determined,  however  MedMira  has  identified 
certain  significant  standards  likely  to  impact  the  consolidated  financial  statements.    These 
assessments are based on available information and expectations as of the date of this MD&A and 
thus, are subject to change based on new facts and circumstances. 

In order to prepare for the transition to IFRS effective on January 1, 2011, the Company is following 
a three-phase transition plan: initial review and assessment; in-depth analysis; and implementation. 
The Company has performed an initial review of the expected impact of IFRS and is in the process 
of completing the in-depth analysis. The Company has trained finance personnel on the application 
of IFRS accounting policies and the potential impact on the consolidated financial statements. The 
Company  is  currently  preparing  a  draft  opening  balance  sheet,  along  with  the  accounting  policies 
under IFRS, and will present them to the Audit Committee for review.  All amounts will be considered 
unaudited, as the Company has not yet prepared a full set of financial statements under IFRS. 

During the implementation phase, the Company will introduce accounting policy changes and make 
required  modifications  to  internal  control  procedures  and  accounting  systems  prior  to  the  first 
required IFRS reporting period. 

Below is a summary of key differences between GAAP and IFRS that will affect the Company. This 
list  is  not  intended  to  be  comprehensive,  it  highlights  differences  that  the  Company  believes  will 
have the most potential to impact significant change to its financial statements. 

First-time adoption of International Financial Reporting Standard (IFRS 1) 

IFRS 1 sets out the procedures that an entity must follow when it adopts IFRS for the first time as 
the basis for preparing its general purpose financial statements. IFRS 1 is mandatory guidance for 
entities  preparing  and  applying  IFRS  consolidated  financial  statements  for  the  first  time.  The 
transition guidance in IFRS 1 takes precedence over specific transition provisions in individual IFRS 
standards  and  contains  specific  optional  exemptions  and  mandatory  exceptions  from  the  general 
requirement for retrospective application. 

The following are IFRS 1 exemptions that the Company will elect on transition date: 

•  Fixed  assets: An  entity  may  elect  to  revalue  property  and  equipment  at  fair  value  at  the 
transition date and use this fair value as the deemed transition cost. The Company will not 
utilize this election. 

•  Share-based payments: The exemption allows first-time adopters to exempt from applying 
IFRS 2 to the following: equity instruments that were granted prior to November 7, 2002; 
equity instruments that were granted after November 7, 2002 but vested before transition 
to IFRS; and to liabilities settled before the transition date. The Company is utilizing this 
election. 

•  Financial  instruments:  Any  entity  may  elect  to  change  the  designation  of  previously 
recognized financial instruments if certain conditions are met. The Company will keep the 
same classification of its financial instruments. 

17 

 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

IAS 16 – Property, plant and equipment (PP&E) 

IFRS  requires  that  separate  significant  components  of  an  item  of  PP&E  be  recorded  and 
depreciated  separately.  The  Company  does  not  have  any  compound  assets  that  consist  of 
significant  parts  in  relation  to  the  total  cost  of  the  item,  where  each  significant  part  may  be 
depreciated with different useful lives. 

IFRS permits revaluation accounting to be applied to an entire class of PP&E. The revalued amount 
of an asset is the fair value at the revaluation date less any subsequent accumulated depreciation 
and  subsequent  accumulated  impairment  losses.  The  Company  will  be  electing  to  measure  its 
PP&E using the cost method. 

IAS 39 – Financial instruments: recognition and measurement 

IAS39 requires that notes and loans be measured at the amortized cost using the effective interest 
method. The current nature of MedMira's financial liabilities will result in little impact to the valuation 
of  debt  during  the  transition  to  IFRS.  However,  the  renegotiation  of  the  terms  of  debt  obligations 
could  result  in  reclassification  to  long-term  liabilities  and  could  result  in  significant  measurement 
differences from GAAP. 

Other GAAP vs. IFRS differences 

The Company has completed a review of the differences between GAAP and IFRS and believe the 
following  standards  will  not  have  a  material  impact  on  the  Company’s  financial  statements,  other 
than enhanced disclosures: 

• 

Intangible assets 

•  Leases 

• 

Income taxes 

•  Revenue recognition 

•  Related party transactions 

Internal Control Systems and Disclosure Controls 

To  ensure  the  integrity  and  objectivity  of  the  data,  management  maintains  a  system  of  internal 
controls comprising of written policies, procedures and a program of internal reviews which provides 
reasonable  assurance  that  transactions  are  recorded  and  executed  in  accordance  with  its 
authorization that assets are properly safeguarded and that reliable financial records are maintained. 

Management is currently updating existing standardized processes to improve internal controls and 
reduce  compliance  costs.  The  updated  controls  will  help  improve  timeliness  and  accuracy  of 
financial records as well as continue to ensure that the Company’s assets are properly safeguarded. 

Disclosure  controls  and  procedures  within  MedMira  have  been  designed  to  provide  reasonable 
assurance  that  all  relevant  information  is  identified  to  the  Disclosure  Committee  to  ensure 
appropriate and timely decisions are made regarding public disclosure. 

18 

 
 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

Management,  under  the  supervision  of  the  CEO  and  CFO,  has  evaluated  the  effectiveness  of  our 
internal  control  over  financial  reporting  and  based  on  this  evaluation,  the  CEO  and  CFO  have 
concluded that internal control over financial reporting was effective as of July 31, 2011. 

Because of inherent limitations, internal control over financial reporting and disclosure controls can 
provide  only  reasonable  assurances  and  may  not  prevent  or  detect  misstatements.    Furthermore, 
projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls 
may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with 
the policies or procedures may deteriorate. 

The  Audit  Committee  of  the  Board  of  Directors  of  MedMira  reviewed  this  MD&A,  and  the 
consolidated  financial  statements  of  MedMira  for  July  31,  2011  and  MedMira’s  Board  of  Directors 
approved these documents prior to their release.  

Risk and Uncertainties 

The  Company’s  base  of  activity  has  expanded  to  manufacturing  products  for  distribution  in 
international markets. As a result, the Company’s operations are exposed to a variety of risk factors. 
The Company’s operations and markets have been evolving, making it difficult to accurately predict 
future  operating  results.  Actual  future  results  may  differ  significantly  in  any  forward-looking 
statements. Factors that may cause such differences include, but are not limited to, the following: 

Need for Additional Capital 

Cash  generated  from  operations  is  insufficient  to  satisfy  working  capital  and  capital  expenditure 
requirements, and the Company may be required to sell additional equity or debt securities or obtain 
additional credit facilities. In recent quarters the Company has relied on temporary funding advanced 
from  key  investors.    There  can  be  no  assurance  that  this  source  of  funding  will  continue  to  be 
available on acceptable terms or at all.  Additional capital may not be available on satisfactory terms, 
or at all.  Management is pursuing other financing alternatives to fund the Company’s operations so 
it can continue as a going-concern. 

The  Company  intends  to  continue  to  explore  opportunities  to  enter  into  supply  agreements,  joint 
venture relationships, and other special purpose vehicles with third parties from time to time in order 
to  continue  to  commercialize  its  patent  pending  technology  and  other  intellectual  property.  Such 
arrangements  may  include  the  issuance  of  equity  or  debt  securities  of  the  Company,  subject  to 
compliance  with  the  applicable  requirements  of  the  Canadian  securities  regulatory  authorities  and 
the TSX-V. 

Any  additional  equity  financing  may  result  in  the  dilution  of  shareholders,  and  debt  financing,  if 
available,  may  include  restrictive  covenants.  MedMira’s  future  liquidity  and  capital  funding 
requirements will depend on numerous factors including: 

• 

• 

the  extent  to  which  new  products  and  products  under  development  are  successfully 
developed, gain market acceptance and become and remain competitive; 

the  costs  and  timing  of  further  expansion  of  sales,  marketing  and  manufacturing  activities 
and facilities needs; 

19 

 
Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

• 

• 

the timing and results of clinical studies and regulatory actions regarding potential products; 
and 

the  costs  and  timing  associated  with  business  development  activities,  including  potential 
licensing of technologies patented by others. 

Continued  operations  will  be  contingent  on  generating  sufficient  revenues  or  raising  additional 
capital or debt financing. There is no assurance that these initiatives will be successful. 

Competition 

The  in vitro  diagnostics  market  in  which  the  Company  participates  is  highly  complex  and 
competitive.    It  is  comprised  of  both  large  healthcare  companies  that  have  substantially  greater 
financial,  scientific,  and  other  resources  than  MedMira  and  a  variety  of  international  companies 
producing diagnostic products of varying quality.  In the developed regions of the world with strong 
healthcare  infrastructures,  the  in vitro  diagnostics  market  for  serious  and  emerging  infectious 
diseases such as HIV and Hepatitis C has been focused on diagnostic tests using instrument based 
platforms designed for clinical laboratories.  Diagnostic products designed for use in non-laboratory 
settings  at  the  point-of-care  or  for  use  in  laboratories  or  public  health  clinics  using  non-instrument 
based  platforms  for  the  screening  and  diagnosis  of  infectious  diseases  are  becoming  more 
mainstream in both the developed and developing regions of the world. Competition in this sector of 
the market is intense and is expected to increase. Many of the companies have substantially greater 
resources  available  for  development,  marketing  and  distribution  of  these  products  than  does 
MedMira. 

Significant Development and Marketing Effort Required 

Products  currently  under  development  by  MedMira  require  additional  development,  testing  and 
investment prior to any final commercialization. There can be no assurance that these products or 
any  future  products  will  be  successfully  developed,  prove  to  be  safe  and  effective  in  clinical  trials, 
receive  applicable  regulatory  approvals,  be  capable  of  being  produced  in  commercial  quantities  at 
reasonable  costs  or  be  successfully  marketed.  The  long-term  success  of  MedMira  must  be 
considered in light of the expenses, difficulties and delays frequently encountered in connection with 
the development of new technology and the competitive and highly regulated environment in which 
MedMira operates. 

High Degree of Regulation 

MedMira  operates  in  a  highly  regulated  industry  and  is  subject  to  the  authority  and  approvals  of 
certain regulatory agencies, including Health Canada, the FDA in the USA, the SFDA in China, the 
Notified Body in the European Union and applicable health authorities in other countries, with regard 
to  the  development,  testing,  manufacture,  marketing  and  sale  of  its  products.  The  process  of 
obtaining  such  approvals  can  be  costly  and  time  consuming,  and  there  can  be  no  assurance  that 
regulatory  approvals  will  be  obtained  or  maintained.  Any  failure  to  obtain  (or  significant  delay  in 
obtaining) or maintain Health Canada, FDA, Notified Body or SFDA approvals (or, to a lesser extent, 
approval of applicable health authorities in other countries) for MedMira’s new or existing products 
could  materially  adversely  effect  MedMira’s  ability  to  market  its  products  successfully  and  could 
therefore have a material adverse effect on the business of MedMira. 

20 

Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

No Assurance of Patent Protection 

MedMira has filed patent applications in the US, Canada, China, and other foreign countries relating 
to  various  aspects  of  its  rapid  diagnostic  platform,  processes,  reagents,  and  equipment.  Although 
MedMira’s  management  believes  that  the  patents  for  which  the  Company  applied  may  be  issued, 
there  can  be  no  such  assurance,  nor  can  MedMira  assure  that  competitors  will  not  develop 
functionally  similar  or  superior  diagnostic  testing  devices.  Moreover,  there  is  a  question  as  to  the 
extent  to  which  biotechnology  discoveries  and  related  products  and  processes  can  effectively  be 
protected by patents. The law regarding the breadth or scope of biotechnology patents is new and 
evolving. No assurance can be given that, if a patent issued to MedMira is challenged, it will be held 
valid  and  enforceable  or  will  be  found  to  have  a  scope  sufficiently  broad  to  cover  competitors’ 
products or processes. The cost of enforcing MedMira’s patent right, if any,  in lawsuits that  it may 
bring against infringers may be significant and could limit MedMira’s operations. 

Possible Patent Infringement 

The  extent  to  which  biotechnology  discoveries  and  related  products  and  processes  can  be 
effectively protected by patents and be enforceable is uncertain and subject to interpretation by the 
courts.  The  technologies,  products,  and  processes  of  MedMira  may  be  subject  to  claims  of 
infringement  on  the  patents  of  others  and,  if  such  claims  are  successful,  could  result  in  the 
requirement to access such technology by license agreement. There can be no assurance that such 
licenses  would  be  available  on  commercially  acceptable  terms.  If  MedMira  is  required  to  acquire 
rights  to  valid  and  enforceable  patents  but  cannot  do  so  at  reasonable  cost,  MedMira’s  ability  to 
manufacture  or market  its products  would  be  materially  adversely  affected.  The cost  of  MedMira’s 
defence  against  infringement  charges  by  other  patent  holders  may  be  significant  and  could  limit 
MedMira’s operations. 

Ability to Retain and Attract Key Management and Other Experienced Personnel 

Since its  inception,  the Company  has been, and continues to  be, dependant in its ability  to  attract 
and maintain key scientific and commercial personnel upon whom the Company relies for its product 
innovations and commercialization programs. Loss of key personnel individually or as a group could 
have significant adverse impact on the Company’s immediate and future achievement of operating 
results. 

Limited Sales and Marketing Resources and Reliance on Key Distributors to Market and Sell 
the Company’s Product 

Commercialization  of  the  Company’s  products  is  expensive  and  time  consuming.  In  the  USA,  an 
exclusive distribution relationship has been established with American Health Diagnostics to market 
and sell the Company’s products. The Company will rely on the joint sales efforts of its exclusive US 
distributor  and  their  sub-distributors  Cardinal  Health,  a  Fortune  100  company,    and  VWR 
International to distribute MedMira’s Reveal™ G3 Rapid HIV-1 Antibody Test product line. 

In  China,  MedMira  has  formed  a  strategic  partnership  with  Triplex  to  market  and  distribute  the 
Company’s rapid HIV test within the assigned territory.  This strategic partnership also encompasses 
the assembly and packaging of final product components.   

the  Company  pursues  collaborative  arrangements  with  established 
Outside 
pharmaceutical and distribution companies for marketing, distribution, and sale of its products. Any 

the  USA, 

21 

Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

revenues received by the Company will be dependent on the efforts of third parties and there can be 
no  assurance  that  such  efforts  will  be  successful.  Failure  to  establish  sustainable  and  successful 
sales  and  marketing  programs  with  effective  distributor  support  programs  may  have  a  material 
adverse effect on the Company. 

If any of the Company’s distribution agreements are terminated and the Company is unable to enter 
into  alternative  agreements  or  if  the  Company  elects  to  distribute  new  products  directly,  additional 
investment in sales and marketing resources would be required which would increase future selling, 
general  and  administrative  expenses.  The  Company  has  limited  experience  in  direct  sales, 
marketing  and  distribution  of  its  products.  A  failure  of  the  Company  to  successfully  market  its 
products would have a material and adverse effect on the Company. 

Manufacturing,  Capability,  Scale-Up,  Manufacturing 
Inefficiencies and Constraints 

for  New  Products,  Capacity, 

The  Company  must  manufacture  its  products  in  compliance  with  regulatory  requirements,  in 
sufficient  quantities  and  on  a  timely  basis,  while  maintaining  product  quality  and  acceptable 
manufacturing  costs.  If  it  is  unable  to  manufacture  or  contract  for  such  capabilities  on  acceptable 
terms for its products under development, MedMira’s plans for commercialization could be materially 
adversely affected. 

MedMira’s  manufacturing  facilities  are,  or  will  be,  subject  to  periodic  regulatory  inspections  by  the 
FDA, Notified Body, SFDA and other regulatory agencies and these facilities are subject to Quality 
System Regulations requirements of the FDA and other standards organizations. MedMira may not 
satisfy  such  regulatory  or  standards  requirements,  and  any  failure  to  do  so  would  have  a  material 
adverse effect on the Company. 

In  addition,  production  and  scale-up  of  manufacturing  for  new  products  may  require  the 
development  of  new  manufacturing  technologies  and  expertise.  Manufacturing  and  quality  control 
problems may arise as the Company attempt to scale-up manufacturing and such scale-up may not 
be achieved in a timely manner or at commercially reasonable cost, or at all. 

Rapidly Changing Technology 

The in vitro diagnostic testing field as a whole is characterized by rapidly advancing technology that 
could  render  MedMira’s  products  obsolete  at  any  time  and  thereby  adversely  affect  the  financial 
condition and future prospects of the Company. 

Fluctuations in Revenue 

The  Company’s  quarterly  and  annual  revenues  may  fluctuate  due  to  several  factors,  including 
seasonal  variations  in  demand,  competitive  pressure  on  average  selling  prices,  customer  order 
patterns,  the  rate  of  acceptance  of  the  Company’s  products,  product  delays  or  production 
inefficiencies,  regulatory  uncertainties  or  delays,  costs  and  timing  associated  with  business 
development activities, including potential licensing of technologies, international market conditions 
and variations in the timing and volume of distributor purchases. The healthcare industry traditionally 
is not impacted by seasonal demand. The impact of one or a combination of several of these factors 
could  have  a  significant  adverse  effect  on  the  operations  of  the  Company.  In  addition,  changes  in 
existing  collaborative  relationships,  as  well  as  the  establishment  of  new  relationships,  product 

22 

Management’s Discussion & Analysis 
For the Year Ended July 31, 2011 

licensing and other financing relationships, could materially impact the Company’s financial position 
and results from operations. 

Market Acceptance of Current and New Products 

MedMira’s ability to market its diagnostic products will, in part, depend on its or its partners’ ability to 
convince users that these products represent viable and efficacious diagnostic tests. There can be 
no assurance that MedMira will be successful in this regard. 

Uncertainties Regarding Health Care Reimbursement and Reform 

The  future  revenues  and  profitability  of  diagnostic  companies  as  well  as  the  availability  of  capital 
may be affected by the continuing efforts of government and third party payors to contain or reduce 
costs  of  healthcare  through  various  means.  For  example,  in  certain  foreign  markets,  pricing  or 
profitability is subject to government control. In the U.S., there has been, and the Company expects 
that  there  will  continue  to  be,  a  number  of  federal  and  state  proposals  to  implement  similar 
government controls. While the Company cannot predict whether any such legislative or regulatory 
proposals will be adopted, the announcement or adoption of such proposals could have a material 
adverse effect on the Company’s results of operations. 

Effects of Inflation and Foreign Currency Fluctuations 

A  significant  portion  of  the  Company’s  revenue  and  expenses  are  in  U.S.  dollars,  and  therefore 
subject  to  fluctuations  in  exchange  rates.  There  is  a  risk  that  significant  fluctuations  in  exchange 
rates may impact on the Company’s ability to sell its products and, thereby, have a material adverse 
impact on the Company’s results of operations. 

Product Liability 

MedMira may be subject to claims of personal injury and could become liable to clinical laboratories, 
hospitals  and  patients  for  injuries  resulting  from  the  use  of  its  products.  MedMira  could  suffer 
financial loss due to defects in its products and such financial loss together with litigation expenses 
could  have  a  material  adverse  effect  on  its  operations.    MedMira  has  obtained  product  liability 
insurance to protect against possible losses of this nature. However, no assurance can be given that 
such  insurance  will  be  adequate  to  cover  all  claims  or  that  MedMira  will  be  able  to  maintain  such 
insurance at a reasonable cost. 

Possible Volatility of Share Price 

The  stock market  has  from  time  to  time  experienced  significant  price  and  volume  fluctuations  that 
may be unrelated to the operating performance of the Company. In addition, the market price of the 
Company’s common shares, like the share prices of many publicly traded biotechnology companies, 
has been highly  volatile. Announcement of technology  innovations or new commercial products by 
the Company  or its competitors, developments or disputes concerning  patent  or proprietary rights, 
publicity regarding actual or potential medical results relating to products under development by the 
Company or its competitors, regulatory developments in both the U.S. and foreign countries, public 
concern as to the safety of biotechnology products and economic and other external factors, as well 
as period to period fluctuations in financial results may have a significant impact on the market price 
of the Company’s common shares. It is likely that in some future quarter the Company’s operating 
results will be below the expectations of the public market analysts and investors. In such event, the 
price of the Company’s common shares would likely be materially adversely affected. 

23 

MedMira Inc. 
Consolidated Financial Statements 
July 31, 2011 and 2010 

24 

 
Management’s Responsibility for  
Financial Reporting 

November 28, 2011 

The  accompanying  consolidated  financial  statements  of  MedMira  Inc.  (the  “Company”)  have  been 
prepared by the Company’s management. The financial statements have been prepared in accordance 
with accounting principles generally accepted in Canada and contain estimates based on management’s 
judgment.  Internal  control  systems  are  maintained  by  management  to  provide  reasonable  assurances 
that assets are safeguarded and financial information is reliable.  

The  Board  of  Directors  of  the  Company  is  responsible  for  ensuring  that  management  fulfils  its 
responsibilities  for  financial  reporting  and  is  ultimately  responsible  for  reviewing  and  approving  the 
consolidated  financial  statements  and  the  accompanying  management’s  discussion  and  analysis.  The 
Board of Directors carries out this responsibility principally through its Audit Committee.  

The Audit Committee is a subcommittee of the Board of Directors.  It is responsible for oversight of the 
internal control and financial matters assisting the Company’s management and independent auditors to 
ensure that the integrity of the financial reporting process is maintained. 

The Company’s independent auditors, PricewaterhouseCoopers LLP, are appointed by the shareholders 
to conduct an audit in accordance with Canadian generally accepted auditing standards and their report 
follows. 

Hermes Chan 
President & Chief Executive Officer 

Daniel Frid 
Chief Financial Officer 

Halifax, Nova Scotia 

25 

 
 
 
 
Independent Auditor’s Report 

November 28, 2011 

Independent Auditor’s Report 

To the Shareholders  
of MedMira Inc. 

We  have  audited  the  accompanying  consolidated  financial  statements  of  MedMira  Inc.  and  its 
subsidiaries,  which  comprise  the  consolidated  balance  sheets  as  at  July  31,  2011  and  2010  and  the 
consolidated statements of loss, comprehensive loss and deficit and cash flows for the years then ended, 
and the related notes, which comprise a summary of significant accounting policies and other explanatory 
information. 

Management’s responsibility for the consolidated financial statements 

Management  is  responsible  for  the  preparation  and  fair  presentation  of  these  consolidated  financial 
statements in accordance with Canadian generally accepted accounting principles, and for such internal 
control  as  management  determines  is  necessary  to  enable  the  preparation  of  consolidated  financial 
statements that are free from material misstatement, whether due to fraud or error. 

Auditor’s responsibility 

Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements  based  on  our 
audits.  We  conducted  our  audits  in  accordance  with  Canadian  generally  accepted  auditing  standards. 
Those  standards  require  that  we  comply  with  ethical  requirements  and  plan  and  perform  the  audit  to 
obtain reasonable assurance about whether the consolidated financial statements are free from material 
misstatement.  

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in 
the  consolidated  financial  statements.  The  procedures  selected  depend  on  the  auditor’s  judgment, 
including the  assessment of the risks of material misstatement of the consolidated financial statements, 
whether  due  to  fraud  or  error.  In  making  those  risk  assessments,  the  auditor  considers  internal  control 
relevant to the entity’s preparation and fair presentation of the consolidated financial statements in order 
to  design  audit  procedures  that  are  appropriate  in  the  circumstances,  but  not  for  the  purpose  of 
expressing  an  opinion  on  the  effectiveness  of  the  entity’s  internal  control.  An  audit  also  includes 
evaluating  the  appropriateness  of  accounting  policies  used  and  the  reasonableness  of  accounting 
estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the  consolidated 
financial statements. 

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide 
a basis for our audit opinion. 

26 

 
 
 
Independent Auditor’s Report 

Opinion 

In our  opinion, the consolidated financial statements present fairly,  in  all material respects, the financial 
position  of  MedMira  Inc.  and  its  subsidiaries  as  at  July  31,  2011  and  2010  and  the  results  of  their 
operations and their cash flows for the years then ended in accordance with Canadian generally accepted 
accounting principles. 

Emphasis of matter 

Without  qualifying  our  opinion,  we  draw  attention  to  note  1  in  the  financial  statements  which  describes 
matters and conditions that indicate the existence of material uncertainties that may cast significant doubt 
about MedMira Inc.’s ability to continue as a going concern. 

(signed) “PricewaterhouseCoopers LLP” 

Chartered Accountants 
Halifax, Nova Scotia 

PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership. 

27 

 
MedMira Inc. 
Balance Sheet 
As at July 31, 2011 and 2010 

Assets 

Current assets 
Cash 
Accounts receivable 
Inventory (note 4) 
Prepaid expenses 
Investment tax credits recoverable (note 5) 

Property and equipment (note 6) 

Intangible assets (note 7) 

Liabilities 

Current liabilities 
Bank indebtedness (note 3) 
Accounts payable and accrued liabilities 
Unearned revenue 
Promissory notes payable to related parties (note 8) 
Promissory notes payable to non-related parties (note 8) 
Convertible debentures payable to related parties (note 9) 
Convertible debentures payable to non-related parties (note 9) 
Current portion of long-term debt (note 10) 

Long-term debt (note 10) 

Shareholders’ Deficiency 

Share capital and warrants (note 11) 

Contributed surplus (note 11) 

Deficit 

Going-concern (note 1) 

Commitments (note 14) 

2011 
$ 

1,026,763   
82,942   
214,601   
109,009   
26,307   

1,459,622   

32,499   

2   

2010 
$ 

– 
40,289 
359,641 
59,366 
53,098 

512,394 

55,782 

2 

1,492,123   

568,178 

–   
5,308,216   
643,976   
6,554,465   
970,731   
650,000   
791,667   
5,686,767   

62,745 
3,887,097 
591,108 
5,045,272 
501,790 
650,000 
791,667 
5,272,189 

20,605,822   

16,801,868 

–   

430,328 

20,605,822   

17,232,196 

52,934,661   

50,681,078 

1,845,043   

1,656,124 

(73,930,403)   

(69,001,220) 

(19,113,699)   

(16,664,018) 

1,492,123   

568,178 

Approved on behalf of the Board of Directors 

(signed) “Hermes Chan”, Director 

(signed) “Romano Robusto”, Director 

28 

  
  
  
  
    
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
    
  
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
  
    
  
  
    
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
    
  
  
  
  
    
  
  
  
  
  
    
  
  
    
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
  
    
  
  
  
  
    
  
  
  
    
  
  
    
  
 
 
 
MedMira Inc. 
Consolidated Statements of Loss, Comprehensive Loss and Deficit 
For the years ended July 31, 2011 and 2010 

2011 
$ 

2010 
$ 

909,869   

1,073,175 

493,914   

338,152 

415,955   

735,023 

30,106   
661,533   
275,272   
2,213   
1,303,935   

33,548 
1,308,504 
332,364 
40,459 
1,357,468 

2,273,059   

3,072,343 

Sales 

Cost of sales 

Gross profit 

Expenses 
Amortization 
General and administrative 
Research and development 
Sales and marketing 
Wages and benefits 

Net loss before the following 

(1,857,104)   

(2,337,320) 

Other income (expenses) 
Interest expense 
Other income 
Foreign exchange gain 

Loss before income taxes 

(3,603,613)   
2,548   
528,986   

(2,395,246) 
45,913 
267,991 

(4,929,183)   

(4,418,662) 

Recovery of future income taxes (note 12) 

37,000  

— 

Net loss and comprehensive loss for the years 

(4,892,183)  

(4,418,662) 

Deficit – Beginning of years 

Deficit – End of years 

(69,001,220)   

(64,582,558) 

(73,893,403)   

(69,001,220) 

Basic and diluted loss per share (note 18) 

(0.02)   

(0.02) 

29 

  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
    
  
  
  
  
  
    
  
  
  
  
    
  
  
    
  
  
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
 
 
 
  
 
 
 
 
  
 
MedMira Inc. 
Consolidated Statements of Cash Flows 
For the years ended July 31, 2011 and 2010 

Cash provided by (used in) 

Operating activities 
Net loss for the years 
Charges (credits) to income not involving cash 

Amortization 
Foreign exchange gain 
Non-cash interest expense 
Recovery of future income taxes 

Net change in non-cash working capital balances related to operations 

Decrease (increase) in accounts receivable 
Decrease (increase) in inventory 
Decrease (increase) in prepaid expenses 
Decrease in investment tax credits recoverable 
Increase in accounts payable and accrued liabilities 
Increase (decrease) in unearned revenue 

Financing activities 
Net change in bank indebtedness 
Proceeds from issuance of share capital and warrants (net of share issuance costs) 
Proceeds from issuance of long-term debt 
Repayment of long-term debt 
Proceeds from issuance of promissory notes 
Repayment of promissory notes 

Investing activities 
Purchase of property and equipment 

2011 
$   

2010 
$ 

(4,892,183)   

(4,418,662) 

30,106   
(528,986)   
1,992,232  
(37,000)  

33,548 
(267,991) 
1,306,767 
— 

(3,435,831)   

(3,346,338) 

(42,653)   
145,040   
(49,643)   
26,791   
1,610,446   
52,868   

4,448 
(48,022) 
14,889 
5,876 
804,009 
(72,179) 

(1,692,982)   

(2,637,317) 

(62,745)   
1,479,502   
–   
(15,750)   
1,336,136   
(10,575)   

(3,405,964) 
2,265,970 
3,553,796 
(48,132) 
514,150 
(187,000) 

2,726,568   

2,692,820 

(6,823)   

(55,503) 

Net change in cash during the years and Cash – End of years 

1,026,763   

– 

Supplemental cash flow information (note 17) 

30 

  
  
  
    
  
  
  
    
  
  
    
  
  
  
    
  
  
  
  
  
    
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
    
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
    
  
 
 
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

1 

Nature of operations and going-concern 

Nature of operations 

MedMira  Inc.  (the  “Company”),  through  its  subsidiaries,  is  engaged  in  the  business  of  research  and 
development  and  manufacturing  of  medical  diagnostic  testing  kits  and  other  medical  devices.    The 
Company invests in research in order to maintain its position in the world-wide market place in the current 
areas of expertise. 

Going-concern 

The accompanying financial statements have been prepared on the basis of Canadian generally accepted 
accounting  principles  (“GAAP”)  applicable  to  a  “going  concern”,  which  contemplates  the  realization  of 
assets  and  liquidation  of  liabilities  during  the  normal  course  of  operations.    However,  certain  adverse 
conditions and events cast significant doubt upon the validity of this assumption. 

The Company has incurred losses and negative cash flows on a cumulative basis since inception. For the 
year  ended  July  31,  2011,  the  Company  incurred  a  net  loss  of  approximately  $4.9  million  (2010  -  $4.4 
million) and negative cash flows from operations of approximately $1.7 million (2010 - $2.6 million). As at 
July 31, 2011, the Company has an accumulated deficit of approximately $73.9 million.  In addition to its 
on-going  working capital requirements, the Company  must secure sufficient funding for its research and 
development programs for existing commitments, including its promissory notes payable of approximately 
$7.5  million,  long-term  debt  repayments  of  approximately  $5.7  million,  all  due  in  fiscal  2012,  and 
redemption of convertible debentures of approximately $1.4 million. These circumstances lend significant 
doubt  as  to  the  ability  of  the  Company  to  meet  its  obligations  as  they  come  due  and,  accordingly,  the 
appropriateness of the use of accounting principles applicable to a going-concern. 

Management is pursuing other financing alternatives to fund the Company’s operations so it can continue 
as a going-concern.  Management plans to secure the necessary financing through new equity and debt 
arrangements.  Nevertheless, there is no assurance that this initiative will be successful. 

The  Company  is  subject  to  risks  associated  with  early  stage  companies,  including  but  not  limited  to, 
dependence  on  key  individuals,  competition  from  substitute  services  and  larger  companies,  and  the 
requirement for the continued successful development and marketing of its products and services.  The 
Company’s ability to continue as a going-concern is dependent upon its ability to generate positive cash 
flow  from  operations  and  secure  additional  financing.    These  financial  statements  do  not  reflect  the 
adjustments  to  carrying  values  of  assets  and  liabilities  and  the  reported  expenses  and  balance  sheet 
classifications  that  would  be  necessary  were  the  going-concern  assumption  inappropriate  and  these 
adjustments could be material. 

2 

Significant accounting policies 

Financial statement presentation 

These financial statements have been prepared in accordance with GAAP.  All amounts are expressed in 
Canadian dollars unless otherwise stated. 

31 

 
 
 
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

2 

Significant accounting policies (continued) 

Changes in accounting policies and future accounting standard changes 

Convergence with International Financial Reporting Standards (“IFRS”) 

The Company will cease to prepare its financial statements in accordance with GAAP as set out in Part V 
of  the  Canadian  Institute  of  Chartered  Accountants  (“CICA”)  Handbook  –  Accounting,  for  the  periods 
beginning on or after August 1, 2011, when it will start to apply as its primary basis of accounting IFRS as 
published by the International Accounting Standards Board and set out in Part I of the CICA Handbook – 
Accounting.  Consequently,  future  accounting  changes  to  GAAP  that  are  effective  on  or  after  August  1, 
2011, are not discussed in these financial statements as they will not be applied by the Company. 

Principles of consolidation 

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly  owned 
subsidiaries: 

MedMira Laboratories Inc. 

Precious Life Saving Products Inc. 

Maple Biosciences Inc. 

1091089 Alberta Ltd.  

Cash 

Cash consists of cash on hand and bank balances. 

Foreign currency translation 

Monetary assets and liabilities denominated in foreign currencies are translated into Canadian dollars at 
rates of exchange in effect at the date of the balance sheet. Non-monetary assets, liabilities and other 
items recorded in net loss are translated at rates of exchange in effect at the date of the transaction.  The 
resulting foreign exchange gains and losses are included in the determination of net loss for the current 
year. 

Inventory 

Raw materials are valued at the lower of cost and net realizable value, determined using the first-in, first-
out method, and replacement cost.  Work-in-process and inventory of finished goods are valued at the 
lower of cost, determined on a specific item basis, and net realizable value. 

Property and equipment 

Property and equipment are recorded at cost less accumulated amortization.  Amortization is provided for 
on a straight-line basis as follows: 

32 

 
 
 
 
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

2 

Significant accounting policies (continued) 

Manufacturing equipment  

Laboratory equipment 

Office equipment and furniture 

5 years 

5 years 

5 years 

Leasehold improvements 

over term of the lease 

Property  and  equipment  is  reviewed  for  impairment  whenever  events  or  changes  in  circumstances 
indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be used 
is measured by comparing the net book value of the asset to the undiscounted future cash flows expected 
to be generated by the asset.  An impairment is recognized to the extent that the carrying amount exceeds 
the fair value of the asset. 

Intangible assets 

Intangible assets represent intellectual properties and product technology which are recorded at cost and 
are being amortized on a straight-line basis over their useful life estimated at 11-15 years.  The value of 
intellectual properties and product technology is regularly evaluated by reviewing the returns of the related 
business, taking into account the risks associated with the investment.  Any impairment in the value of the 
intellectual properties and product technology is written off against earnings. 

Research and development 

All research costs are expensed  in the period  incurred.   Development costs are capitalized if they meet 
the criteria for capitalization and amortized over the  period of the  expected life.  Development costs are 
written off when there is no longer expectation of future benefits. 

Investment tax credits 

Investment  tax  credits  arise  as  a  result  of  the  Company  incurring  eligible  research  and  development 
expenses  and  are  recorded  as  a  reduction  of  the  current  year  expense  when  it  is  determined  with 
reasonable assurance that they will be realized. 

Loss per share 

Loss  per  share  is  computed  based  on  the  weighted  average  number  of  common  shares  outstanding 
during the years.  Diluted loss per share is equal to the loss per share since the exercise of options and 
warrants is anti-dilutive. 

Stock-based compensation 

The Company  has a stock option plan,  which is described  in  note  11 (c).  The CICA Handbook Section 
3870, “stock-based compensation and other stock-based payments”, sets out a fair value based method 
for  the  recognition,  measurement  and  disclosure  of  stock-based  compensation  and  other  stock-based 
payments made in exchange for goods and services. 

33 

 
 
 
 
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

2 

Significant accounting policies (continued) 

The value of options is determined using the Black-Scholes option pricing model that takes into account, 
as of the grant date, the exercise price, the expected life of the option, the current price of the underlying 
stock, expected dividends on the stock, the risk-free interest rate over the expected life of the option, as 
well as the expected  volatility  of its stock over the expected  life of the option. The resulting value of the 
options  granted  to  employees  is  expensed  on  a  straight-line  basis  over  their  vesting  periods.  Options 
granted  to  non-employees  are  measured  at  fair  value  initially  when  granted  and  re-measured  at  each 
reporting date until the measurement date is reached, which is the earliest of completion of performance, 
a performance commitment being achieved or when vesting occurs. 

Future income taxes  

The  Company  uses  the  liability  method  of  accounting  for  income  taxes.    Under  this  method,  current 
income taxes are recognized for estimated income taxes payable for the current year.  Future tax assets 
and liabilities are recognized for the future income tax consequences attributable to differences between 
the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  
Future  tax  assets  and  liabilities  are  measured  using  the  substantively  enacted  tax  rates  that  will  be  in 
effect when the differences are expected to reverse or when losses are expected to be utilized.  The effect 
on future income tax assets and liabilities of a change in tax rates is recognized in operations in the year 
in which the change occurs.  Future income tax assets are evaluated and if realization is not considered 
more likely than not, a valuation allowance is provided. 

Revenue recognition 

Revenue from sales of products is recognized  when title passes to customers, which  is generally at the 
time the products are shipped and ultimate collection is reasonably assured. 

Revenue from license fees is recognized based on the terms of the license agreement and when ultimate 
collection is reasonably assured.  Licenses subject to attaining milestones are recognized as milestones 
are  reached.    Non-refundable  up-front  license  fees  are  recognized  as  revenue  over  the  term  of  the 
license. 

Management estimates 

The preparation of financial statements in conformity with GAAP requires management to make estimates 
and  assumptions  that  affect  the  reported  amount  of  certain  assets,  liabilities,  revenues,  expenses  and 
disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial  statements  and  for  the  year 
presented.  Actual results could differ significantly from those estimates and assumptions. These include 
but are not limited to: 

•  Amounts  recorded  for  amortization  and  impairment  of  property  and  equipment  which  depend  on 
estimates of net recoverable amounts based on expected economic lives and future cash flows from 
related assets; 

•  Amounts recorded for investment tax credits recoverable which are calculated based on the expected 
eligibility  and  tax  treatment  of  qualifying  scientific  research  and  experimental  development 
expenditures recorded in the Company’s financial statements; 

•  Contingencies that are accrued on an undiscounted basis when it is probable that a liability for past 
events  exists  and  the  liability  can  be  reasonably  estimated.  In  determining  whether  a  liability  exists, 
the Company is required to make judgments as to the probability of a future event occurring; 

34 

MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

2 

Significant accounting policies (continued) 

•  The allocation of proceeds between common shares and warrants; 

•  The fair value calculation of stock-based compensation; and 

•  The fair value allocation of consideration for multiple element revenue arrangements. 

3 

Bank indebtedness 

During 2010, the Company had a bank line of credit of $3,500,000 that was repaid with funds from a loan 
acquired  from  the  Province  of  Nova  Scotia  (note  10).    As  at  July  31,  2011,  the  Company  had  a  bank 
overdraft in the amount of $nil (2010 - $62,745). 

4 

Inventory  

Raw materials 
Work in process 
Finished goods 

2011 
$ 

83,677   
116,214   
14,710   

2010 
$ 

147,592 
99,293 
112,756 

214,601   

359,641 

At July 31, 2011 a portion of inventory owned by MedMira is being held at a third party location which 
consists of the following: 

Raw materials 
Work in process 
Finished goods 

2011 
$ 

–   
49,744   
–   

49,744   

2010 
$ 

16,297 
23,513 
102,521 

142,331 

As at July 31, 2011, there are no valuation allowances against inventory (2010 - $nil). Included in cost of 
sales  is  a  write-off  of  inventory  of  $73,840  (2010  -  $nil)  to  reduce  inventory  to  the  lower  of  cost  or  net 
realizable value. 

5 

Investment tax credits recoverable 

The  balance  represents  refundable  investment  tax  credits  for  Scientific  Research  and  Development 
claims.    This  amount  is  subject  to  assessments  by  Canada  Revenue  Agency.    During  the  year,  the 
Company  recorded  investment  tax  credits  recoverable  in  the  amount  of  $26,307  (2010  -  $5,876),  which 
has been applied against the research and development expenses. 

35 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

6 

Property and equipment 

Manufacturing equipment 

Laboratory equipment 
Office equipment and furniture 

Leasehold improvements 

Manufacturing equipment 
Laboratory equipment 
Office equipment and furniture 
Leasehold improvements 

7 

Intangible assets 

Intellectual properties 
Product technology 
Accumulated amortization and write-downs 

Cost 
$ 

174,394   

23,931   
180,695   
561,077   

Accumulated 
amortization 
$ 

168,878 

23,931 
171,249 
543,540 

940,097   

907,598 

Cost 
$ 

702,478 
467,028 
508,665 
561,076 

Accumulated 
amortization 
$ 

694,311 
465,007 
495,342 
528,805 

2,239,247 

2,183,465 

2011 

Net 
$ 

5,516 

– 
9,446 
17,537 

32,499 

2010 

Net 
$ 

8,167 
2,021 
13,323 
32,271 

55,782 

2011 
$ 

2,584,899 
258,137 
(2,843,034) 

2010 
$ 

2,584,899 
258,137 
(2,843,034) 

2 

2 

The Company acquired product technology and intellectual properties through the acquisition of Precious 
Life Savings Products Inc. and MedMira Laboratories Inc.  In 2001, the Company recorded an impairment 
charge to write-down these assets to a nominal value. 

During 2006, the Company acquired intellectual properties, in the form of patents and technology with a 
value  of  $2,102,569  related  to  the  acquisition  of  Maple  Biosciences  Inc.  and  the  BAG-1  technology.  
During  2008,  management  reduced  its  research  and  development  efforts  related  to  these  intangible 
assets and recorded an impairment charge to write-down these assets to a nominal value.  

36 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

8 

Promissory notes payable 

2011 
$ 

2010 
$ 

Due to directors and officers on demand, interest at 3% - 25%. 

6,554,465 

5,045,272 

Due on demand, interest at 12% - 15%, two at US $500 daily 

779,631 

501,790 

Due on demand, interest payable at the daily rate of US $500 each 
for the two promissory notes 

191,000 

— 

7,525,196 

5,547,062 

The  above  promissory  notes  are  repayable  prior  to  certain  other  creditors.    The  promissory  notes  as  at 
July  31,  2011  and  2010  include  $6,333,675  and  $5,045,272,  respectively,  denominated  in  US  currency 
(US $6,628,650 and US $4,906,418, respectively).  One promissory note in the amount of US $5,846,795 
is  accruing  additional  interest  at  the  rate  of  25%  as  the  promissory  note  is  in  default.  A  director  has 
provided a personal guarantee for one of the promissory notes in the amount of US $380,290. 

The  two  promissory  notes  payable  (the  “Notes”),  at  July  31,  2011  or  $191,100  are  denominated  in  US 
currency (US  $200,001).    The terms of the two Notes are  identical.   Each note bears interest at a daily 
rate of US $500.  As the Notes are in default, they are due on demand and include the following additional 
obligations and security.  Each Note has a charge over inventory; each Note has the rights to a US $0.10 
charge  on  all  company  product  orders  for  a  period  of  five  years;  each  Note  has  a  priority  charge  on  all 
monies received from certain customers.  The Notes, including unpaid  interest  and  all other  obligations, 
can be settled by the issuance of 6.5 million shares of the Company for each Note. 

During the year, the Company received $1,336,136 (2010 - $514,150) in cash proceeds from promissory 
notes  payable.    The  Company  repaid  in  cash  $10,575  (2010  -  $187,000)  during  the  year  of  which  $nil 
(2010 - $nil) was to the directors. 

37 

 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

9 

Convertible debentures 

Convertible debenture with a coupon interest rate of 10% per annum, 
payable monthly, maturing two years from the date of close.  The 
principal  was  repayable  in  full  on  February  29,  2010.    The 
debenture was convertible to common shares at any time during 
the  term  at  $0.33  per  share  at  the  option  of  the  holder.  The 
debenture  is  currently  in  default  and  is  classified  as  a  current 
liability. 

Convertible  debenture  with  a  coupon  interest  rate  of  9%  per  annum, 
payable  monthly,  maturing  four  years  from  the  date  of  close.  
The  principal  is  repayable  in  full  on  August  28,  2012.    The 
debenture is convertible in whole or party into common shares of 
MedMira Inc. at $0.15 per share in years one and two, $0.165 in 
year three, and $0.1815 in year four.  If the remaining balance of 
the debenture was converted to common shares, it would result 
in  the  issuance  of  an  additional  4,333,333  common  shares  in 
years  one  and  two,  3,939,394  in  year  three,  and  3,581,267  in 
year four.  The loan is secured by interest on intellectual property 
and on the step-up technology.  The debenture is in default and 
is classified as a current liability. 

Less:  Current portion payable to related parties 

Current portion payable to non-related parties 

2011 
$ 

2010 
$ 

791,667   

791,667 

650,000   

650,000 

1,441,667   

1,441,667 

650,000   
791,667 

–   

650,000 
791,667 

– 

During the year ended July 31, 2011, $nil (2010 - $30,000) of debentures were converted to shares and 
$nil (2010 - $nil) were repaid in cash. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
    
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

10 

Long-term debt 

Loan  payable  to  Atlantic  Canada  Opportunities  Agency,  non-interest  bearing,  payable  in 
six  payments  of  $500  and  40  payments  of  $9,950  and  one  payment  of  $5,935 
beginning  November  2006.    During  2010  payment  terms  changed  to  be  six 
payments  of  $1,000  and  37  payments  of  $9,950  for  the  remainder  of  the  balance.  
The loan is currently in default and classified as a current liability. 

2011 
$   

2010 
$ 

368,085   

374,086 

Loan  payable  to  Atlantic  Canada  Opportunities  Agency,  non-interest  bearing,  payable  in 
48  equal  monthly  principal  instalments  beginning  January  2008.    During  2010 
payment  terms  changed  to  be  six  payments  of  $500  and  41  payments  of  $4,117.  
The loan is currently in default and is classified as a current liability. 

168,382   

171,382 

Loan payable to the Atlantic Canada Opportunities Agency, non-interest bearing, payable 
in five payments of $750 and 60 payments of $8,334 beginning July 2010.  The loan 
is currently in default and is classified as a current liability. 

496,250   

500,000 

Loan payable to the Atlantic Canada Opportunities Agency, non-interest bearing, payable 
in four payments of $750 and 60 payments of $8,334 beginning August 2010. The 
loan is currently in default and is classified as a current liability. 

497,000   

500,000 

Loan payable, 10% per annum, payable in 33 monthly instalments interest and principal of 
$23,415 starting March 2009.  The loan is currently in default and is classified as a 
current liability. 

677,050   

677,049 

Loan  payable 

to  Nova  Scotia  Government  Department  of  Economic  and  Rural 
Development with interest bearing at the Province’s five year cost of funds plus 2%.  
The loan is payable in 54 monthly instalments beginning June 1, 2010.  The loan is 
secured  by  first  interest  on  intellectual  property  and  on  the  Maple  Bio  sensor 
technology.    The  loan  principle  payments  are  in  arrears  and  therefore  the  loan  is 
classified as a current liability. 

Less:  Current portion 

3,480,000   

3,480,000 

5,687,767   

5,702,517 

5,687,767   

5,272,189 

–   

430,328 

Interest on long-term debt in the amount of $46,588 (2010 - $97,707) was paid during the year. 

During the year ended July 31, 2011, the Company received $nil (2010 - $53,796) in cash proceeds from 
the  issuance of long-term debt  and repaid  $15,750 (2010 - $48,132) in cash and converted $nil (2010 - 
$758,182) to common shares. 

All long-term debt is in default and therefore fully payable in fiscal 2012. 

39 

  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
  
    
  
  
  
  
    
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

11  Share capital and warrants 

a) Authorized 

Unlimited  number  of  Series  A  preferred  shares,  non-voting,  non  participating,  redeemable  at  $.001  per 
share  after  March  31,  2010,  convertible  into  an  equal  number  of  common  shares  upon  the 
Company meeting certain milestones.  The preferred shares earn no dividends. 

Unlimited number of voting common shares without nominal or par value. 

b) Issued  

Number of 

Common 
shares 

Preferred 
shares 

Stock  
purchase 
warrants 

Common 
shares 
$ 

Preferred 
shares 
$   

Warrants 
$ 

Balance, July 31, 2009 

133,422,218 

5,000,000 

10,452,833   

46,559,037 

2,500   

368,053 

Issued for cash in 

drawdown of equity 
line of credit 

Issued to repay 

promissory notes 
Issued to settle accounts 

payable 

Issued to repay long-
term debt 
Issue for cash 
Issued to repay 
convertible 
debentures 
Share issuance costs 

5,091,638 

418,417 

10,095,677 

12,636,370 
40,000,000 

600,000 
– 

– 

– 

– 

– 
– 

– 
– 

–   

–   

–   

300,000 

25,105 

672,231 

–   
40,000,000   

758,182 
1,186,581 

–   
–   

30,000 
 (34,030) 

–   

–   

–   

–   
–   

–   
–   

– 

– 

– 

– 
813,419 

– 
– 

Balance, July 31, 2010 

202,264,320 

5,000,000 

50,452,833   

49,497,106 

2,500   

1,181,472 

Total share capital and 

warrants 

50,681,078 

Number of 

Common 
shares 

Preferred 
shares 

Stock  
purchase 
warrants 

Common 
shares 

$    

Preferred 
shares 
$   

Warrants 
$ 

Balance, July 31, 2010 

202,264,320 

5,000,000 

50,452,833   

49,497,106    

2,500   

1,181,472 

Issued to repay promis-

sory notes 
Issue for cash 
Expiration of warrants 
Share issuance costs 

20,000,000 
30,000,000 
– 
– 

– 
– 
– 
– 

20,000,000   
30,000,000   
(4,333,333)   
–   

636,588    
869,554    
–    
(20,498)    

–   
–   
–   
–   

363,412 
630,446 
(225,919) 
– 

Balance, July 31, 2011 

252,264,320 

5,000,000 

96,119,500   

50,982,750    

2,500   

1,949,411 

Total share capital and 

warrants 

52,934,661 

40 

 
 
  
  
  
  
  
    
  
  
  
  
  
  
  
     
  
  
    
  
  
  
  
  
  
  
     
  
  
  
  
  
  
  
       
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
  
  
  
       
  
  
  
  
  
  
  
  
  
       
  
  
  
  
  
  
     
    
  
  
  
  
  
  
  
    
     
    
  
  
  
  
  
  
  
    
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
  
  
  
  
    
     
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
    
    
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

11 

Share capital and warrants (continued) 

b) Issued (continued) 

(i) The total common shares issued and outstanding includes 4,064,464 common shares held in 

escrow, scheduled to be  released in accordance with pre-determined dates and events. 

(ii) The Series A preferred shares have a stated capital of $2,500 (2010 - $2,500). 

c) Stock option plan 

The Company has established a stock option plan for its shareholders, employees, officers, directors and 
consultants.  All options vest immediately upon issue and the Company is authorized to issue a maximum 
of 6,000,000 options.  The options are exercisable into an equivalent of 3,845,000 common shares (2010 
– 4,713,225) at exercise prices ranging between $0.10 and $0.34.  The options expire between the dates 
of  October  19,  2012  and  January  5,  2014.    All  options  outstanding  at  July  31,  2011  and  2010  are 
exercisable. 

There were no options issued during the year. 

2011 

Weighted 
average 
exercise  
price 
$ 

Contributed 
surplus and 
other 
$ 

Number 
(000’s) 

2010 

Weighted 
average 
exercise  
price 
$ 

0.14 
0.21 

1,030,354 
– 

0.13 

1,030,354 

5,007   
(294)   

4,713   

0.14 
0.11 

0.14 

Contributed 
surplus and  
other 
$ 

1,030,354 
– 

1,030,354 

Number 
(000’s) 

4,713 
(868) 

3,845 

595,770 

595,770 

218,919 

1,845,043 

30,000 

1,656,124 

Outstanding, Beginning 
of year   
Expired/forfeited   

Options at year-end   

Equity component of 
convertible 
debenture   
Cumulative ascribed 
value of expired 
warrants, net of  
tax effect   

Contributed Surplus   

41 

  
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
    
  
  
  
  
  
  
  
    
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
    
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

11  Share capital and warrants (continued) 

The following table summarizes information about options outstanding and exercisable at July 31, 2011: 

Range of 
exercise prices 
$ 

0.100 
0.335   

Number 
outstanding and 
exercisable 
$ 

Weighted average 
exercise price per 
share 
$ 

Weighted average 
remaining contractual 
life (years) 
$ 

3,345,000 
500,000   

3,845,000   

0.100 
0.335   

0.131   

1.71 
1.92 

1.74 

d) Stock purchase warrants 

During the year ended July 31, 2011, 50,000,000 (2010 - 40,000,000) stock purchase warrants were issued 
in conjunction with shares issued for cash. These warrants permit the purchase of one common share each 
at $0.10 per share and are exercisable over four years.  At July 31, 2011 the Company had the following 
warrants outstanding: 

         Number 

  Exercise Price 
                          $ 

6,119,500 
40,000,000 
20,000,000 
30,000,000 

96,119,500 

0.10 
0.06 – 0.10 
0.10 
0.10 

             Expiry date 

December 22, 2013 
November 4, 2012 
November 16, 2014 
July 18, 2015 

The fair value of the warrants has been estimated by management using the Black-Scholes option pricing 
model.  The weighted average assumptions used in the pricing model to value the warrants are as follows: 

Risk-free interest rate 
Term 
Expected volatility 
Expected dividend yield 

e) 

Equity line of credit 

2011   

2010 

2.6%   
4.0 years   
151%   
$nil   

1.4% 
3.0 years 
152% 
$nil 

The  Company  entered  into  an  agreement  with  Cornell  Capital  Partners,  LP  (“Cornell”)  in  which  the 
Company had the right, but not the obligation, to require Cornell to purchase up to $10 million of common 
shares over a 58-month period beginning on November 22, 2005 and ending on September 6, 2010.  To 
exercise  its  draw  down  rights,  the  Company  was  required  to  deliver  a  draw  down  notice  to  Cornell 
specifying, among other things, the minimum price at which the Company was prepared to sell its shares, 
the dollar amount of common shares that the Company was willing to sell, to a maximum of $150,000, and 
the draw down pricing period start date.  The purchase price of the common shares was calculated, at the 
time of issuance, using a formula based on a percentage of volume-weighted average market price  

42 

 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
    
    
    
  
  
  
    
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

11  Share capital and warrants (continued) 

e) 

Equity line of credit (continued) 

(“VWAP”)  over  a  10-day  pricing  period.    As  of  July  31,  2010,  the  Company  had  completed  draw  downs 
totalling $3,621,210 and issued 28,498,336 common shares to Cornell under the terms of the equity line.  
There were no further draw downs in 2011. 

12 

Income Taxes 

a) Reconciliation between statutory and actual rate 

2011 
$ 

2010 
$ 

Loss for the years before income taxes 

4,929,183 

4,418,662 

Combined basic federal and provincial income tax recovery at 33.1% 

(2010 – 34.4%) 
Effect of income taxes of: 

Non-deductible stock-based compensation 
Non-deductible interest 
Non-recognition of operating losses 
Excess amortization over capital cost allowance 
Scientific research and development expenditures 
Other 

1,632,000 

1,520,000 

(8,000) 
(27,000) 
(1,683,000) 
(10,000) 
(32,000) 
165,000 

– 
(6,000) 
(1,541,000) 
(12,000) 
(55,000) 
94,000 

 Recovery of income taxes 

37,000 

– 

b) Non-capital losses 

The  Company  has  non-capital  losses  available  for  income  tax  purposes  totalling  approximately 
$40,455,000.  This amount can be used to reduce taxable income of future years.  The benefit of these 
losses  has  not  been  reflected  in  these  financial  statements  as  realization  is  not  considered  to  be  more 
likely than not.  These losses expire as follows: 

Years ending July 31, 2014   
                                            2015   
                                            2026   

                                            2027   
                                            2028   
                                            2029   
                                                            2030   
                                                            2031   

During the year, no ($nil) non-capital losses expired. 

$ 

3,893,000   
5,355,000   
6,428,000   

5,898,000   
4,778,000   
4,538,000   
4,482,000   
5,083,000   

40,455,000   

43 

 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

12 

Income Taxes (continued) 

c) Property and equipment 

The  Company  has  a  tax  asset  arising  from  excess  amortization  over  capital  cost  allowance  of 
approximately  of  $1,842,000.    The  benefit  of  this  asset  has  not  been  recorded  in  these  consolidated 
financial statements as realization is not considered more likely than not. 

d) Scientific research and development costs 

As  at  July  31,  2011,  the  Company  has  non-deducted  scientific  research  and  development  costs  of 
approximately $3,976,000 (2010 - $3,517,000) with no expiry date.  The benefit of this asset has not been 
recorded in these consolidated financial statements as realization is not considered more likely than not. 

e) Investment tax credits 

As  at  July  31,  2011,  the  Company  has  scientific  research  and  development  investment  tax  credits  of 
approximately  $1,267,000  (2010  -  $1,250,000)  that  can  be  offset  against  future  taxes  payable.    The 
benefit of this asset has not been recorded in these consolidated financial statements as realization is not 
considered more likely than not.  The right to claim these credits expires as follows: 

Years ending July 31, 2019 
                                    2020 
                                    2021 
                                    2022 
                                    2023 
                                    2024 
                                    2025 
                                    2026 
                                    2027 
                                    2028 
                                    2029 
                                    2030 
                                    2031 

$ 

17,000   
109,000   
290,000   
119,000   
89,000   
99,000   
109,000   
128,000   
88,000   
107,000   
49,000   
40,000   
23,000   

1,267,000   

13  Related party transactions 

a) 

The following transactions with shareholders and directors were in the normal course of operations 
and are measured at the exchange amount as agreed upon by the parties: 

Sales revenue 
Interest expense 

2011 
$ 

80,718   
2,579,278   

2010 
$ 

– 
1,895,942 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
    
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

13  Related party transactions (continued) 

b) 

As at July 31, 2011, the following balance sheet items were outstanding from related parties: 

Trade accounts receivable from a shareholder 
Inventory held at a shareholder’s site 
Accounts payable to shareholders 

2011 
$ 

10,521 
– 
1,690,803 

2010 
$ 

– 
39,810 
1,578,601 

14  Commitments 

The Company has minimum operating lease commitments as follows: 

Years ending July 31, 2012 
                                    2013 
                                    2014 
                                    2015 

15 

Financial Instruments 

Premises 
$ 

221,840   
224,845   
18,748   
–   

465,433   

Office  
equipment 
$ 

3,000   
1,250   
–   
–   

4,250   

Total 
$ 

224,840 
226,095 
18,748 
– 

469,683 

The Company has implemented the following classifications for financial assets and financial liabilities: 

•  Cash is classified as “Held-for-Trading”  and recorded at fair market value. Changes in fair  value for 

the year are recorded in net loss; 

•  Accounts receivable are classified as “Loans and Receivables.” After their initial value measurement, 

they are measured at amortized cost using the effective interest method; and 

•  Bank  indebtedness,  accounts  payable  and  accrued  liabilities,  promissory  notes  payable,  convertible 
debt  and  long-term  debt  are  classified  as  “Other  Financial  Liabilities.”    After  their  initial  fair  value 
measurement, they are measured at amortized cost using the effective interest method. 

a) 

Fair value 

Management  believes  the  carrying  value  of  accounts  receivable,  bank  indebtedness,  and  accounts 
payable and accrued liabilities approximate fair value at the year-ends due to their short-term nature. 

The fair value of the promissory notes payable, convertible debentures and long-term debt in default is not 
reasonably determinable as these are in default and due on demand. 

45 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
    
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

15 

Financial Instruments (continued) 

a) 

Fair value (continued) 

Fair  value  estimates  are  made  at  a  specific  point  in  time  on  relevant  market  information.    These  are 
estimates  and  involve  uncertainties  and  matters  of  significant  judgment  and  cannot  be  determined  with 
precision.  Change in assumptions and estimates could significantly affect fair values. 

Fair value hierarchy 

Financial  instruments  recorded  at  fair  value  on  the  balance  sheet  are  classified  using  a  fair  value 
hierarchy  that  reflects  the  significance  of  the  inputs  used  in  making  the  measurements.    The  value 
hierarchy has the following levels: 

Level 1 - 

valuation based on quoted prices observed in active markets for identical assets and liabilities. 

Level 2 - 

valuation techniques based on inputs that are quoted prices of similar instruments in the markets, quoted 

prices for identical or similar instruments in markets that are not active, inputs other than quoted prices 

used in a valuation model that are observable for that instrument, and inputs that are derived principally 

from or corroborated by observable market data by correlation or other means. 

Level 3 - 

valuation techniques with significant unobservable market inputs. 

A financial instrument is classified to the lowest of the hierarchy for which a significant input has been 
considered in measuring fair value. 

The following table presents the financial instruments recorded at fair value in the consolidated balance 
sheets as at July 31, 2011, classified using the fair value hierarchy described above: 

Level 1 
$ 

Level 2 
$ 

Cash 

1,026,763 

– 

b) Currency risk 

Level 3 

$   

–   

Most  of  the  Company’s  sales  are  made  in  foreign  currencies.  A  one  cent  change  in  the  USD/CAD 
exchange rate would have an estimated impact on net income of $9,000.  In addition, the Company has 
promissory notes denominated in USD, for which a fluctuation of one cent in the USD/CAD exchange rate 
would have an impact on net income of approximately $90,000. 

c) Credit risk 

The  Company  derives  approximately  86%  (2010  -  87%)  of  its  revenue  from  two  (2010  -  two)  main 
customers  and,  for  these  customers,  assesses  the  recoverability  of  each  account  on  a  regular  basis.  
There was $382 in bad debts during the year (2010 - $8,810).  As of July 31, 2011, 66% of the accounts  

46 

 
 
 
 
 
 
 
 
  
      
  
  
  
         
  
  
  
  
  
      
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

15 

Financial Instruments (continued) 

c) Credit risk (continued) 

receivable  balance  is  due  from  three  customers  (2010  -  76%  due  from  three  customers)  and  no  other 
customers account for more than 10% of the accounts receivable balances as at July 31, 2011. 

d) Liquidity risk 

The Company manages liquidity by forecasting and monitoring operating cash flows and through the use 
of revolving credit facilities and share issuances (see note 1). 

e) Contractual maturity analysis for financial liabilities 

Promissory notes 
Long-term debt 
Convertible debt 

Total 

7,525,196 
5,686,767 
1,441,667 

Less than 
1 year 

7,525,196 
5,686,767 
1,441,667 

14,653,630 

14,653,630 

2 to 3 years 

4 to 5 years 

After 5 years 

– 
– 
– 

– 

– 
– 
– 

– 

– 
– 
– 

– 

Payments noted above do not include interest. 

16 

Segmented information 

The Company has determined that it has a single reportable segment and has two product lines:  
commercial products and research products which are broken down as follows: 

Commercial 
Research 

2011 
$ 

904,654 
5,215 

909,869 

2010 
$ 

1,068,544 
4,631 

1,073,175 

The Company has entered a new market sector with a research product line aimed at medical and life 
sciences researchers.  The line consists of fully commercialized products designed for in vitro diagnostics 
(IVD) used by research specialists for a variety of uses as well as a unique Developer Toolkit. 

47 

 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

16 

Segmented information (continued) 

The company’s geographic information is as follows: 

Sales 
North America 
Africa 
Central and South America 
Europe 
Asia 
Other 

17 

Supplemental cash flow information 

Non-cash financing 

Shares issued to repay convertible debentures and related costs 
Shares issued to repay promissory notes 
Shares issued to repay long-term debt 
Shares issued to repay accrued liabilities 
Accrued liabilities converted to promissory notes 

Interest paid 

18  Basic and diluted loss per share 

Loss per common share is calculated as follows: 

2011 
$ 

540,340 
– 
9,105 
106,115 
178,403 
75,906 

2010 
$ 

876,478 
2,046 
49,575 
79,620 
41,529 
23,927 

909,869 

1,073,175 

2011 
$ 

– 
970,000 
– 
30,000 
1,622,573 
53,024 

2010 
$ 

30,000 
25,105 
758,182 
672,231 
– 
162,060 

2011 
$ 

2010 
$ 

Net loss 

(4,892,183) 

(4,418,662) 

Weighted average number of common shares – Basic and diluted 

216,593,087 

188,202,175 

Loss per common share – Basic and diluted 

(0.02) 

(0.02) 

For  the  years  ended  July  31,  2011  and  2010,  the  diluted  weighted  average  number  of  common  shares 
outstanding  is  the  same  as  the  basic  weighted  average  number  of  common  shares  outstanding,  as  the 
Company had a net loss and the exercise of potentially dilutive instruments would be anti-dilutive. 

48 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MedMira Inc. 
Notes to Consolidated Financial Statements 
For the years ended July 31, 2011 and 2010 

19  Capital disclosures 

The  Company’s  objectives  when  managing  capital  are  to  provide  an  adequate  return  to  shareholders, 
safeguard  its  assets,  maintain  a  competitive  cost  structure  and  continue  as  a  going-concern  in  order  to 
pursue the development and sale of its pipeline products.  To maximize ongoing development and growth 
effort,  the  Company  did  not  pay  out  dividends  during  the  year  ended  July  31,  2011  (2010  -  $nil).  The 
Company is not anticipating paying out dividends during the year ended July 31, 2012. 

The Company’s capital is summarized in the table below: 

Total bank indebtedness, long-term debt, promissory notes and  
convertible debentures 

Less:  Cash 

Net debt 

2011 
$ 

2010 
$ 

14,653,628 

12,753,991 

(1,026,763) 

– 

13,626,865 

12,753,991 

Total Shareholders’ Deficiency 

(19,113,699) 

(16,664,018) 

(5,486,834) 

(3,910,027) 

To facilitate the management of its capital structure, the Company prepares annual expenditure operating 
budgets that are updated as the input parameters change. Cash flow is monitored and updated daily. 

As disclosed in notes 8, 9 and 10, the Company is in default on its promissory notes payable, convertible 
debentures and certain long-term debt.  As a result, these amounts are classified as current liabilities. 

20  Subsequent events 

On October 14, 2011 the Company granted 3,290,000 stock options to employees and directors under its 
stock option plan.  The options are exercisable at $0.10 over a three-year period. 

49 

 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Investor and Corporate Information 

Investor Information 

Transfer Agent 
Computershare Trust Company of Canada 
Ste. 2008, Purdy’s Wharf Tower 2 
1969 Upper Water Street  
Halifax, Nova Scotia   B3J 3R7   
Telephone: (902) 420-3553 

Annual General Meeting 
The AGM of MedMira Inc. will be held: 
10 am, Monday, January 30, 2012 
Halifax, Nova Scotia 

Shares of MedMira Inc. trade on the TSX Venture Exchange 
Stock Symbol: MIR 

On NASDAQ, MedMira Inc. information can be found under the symbol: 
 MMIRF in the “Other OTC” category. 

Transfer Agent 
Computershare Trust Company of Canada 
Ste. 2008, Purdy’s Wharf Tower 2 
1969 Upper Water Street 
Halifax, NS, Canada B3J 3R7 
Telephone: (902) 420-3553 

Investor Relations 
Andrea Young 
Suite 1, 155 Chain Lake Drive 
Halifax, NS, Canada B3S 1B3 
Telephone: (902) 450-1588 
Email: ir@medmira.com 

Board of Directors 
Hermes Chan 
Markus Meile 
Romano Robusto 
Dr. Shou-Ching Tang 

Corporate Information 

Auditors 
PricewaterhouseCoopers LLP 
Chartered Accountants 
1601 Lower Water Street, Suite 400 
Halifax, NS, Canada B3J 3P6 
Telephone: (902)491-7400 

Legal Counsel 
Stewart McKelvey   
Suite 900 
1959 Upper Water Street  
Halifax, NS, Canada B3J 3N2 
Telephone: (902) 420-3200 

Global Headquarters 
MedMira Inc. 
Suite 1, 155 Chain Lake Drive 
Halifax, Nova Scotia, Canada, B3S 1B3 
Telephone: (902) 450-1588 
Facsimile: (902) 450-1580 
Website: www.medmira.com 
Email: info@medmira.com 

Senior Management 
Hermes Chan – Chief Executive Officer 
Daniel Frid – Chief Financial Officer  
Sing Chan – Chief Operating Officer 

50