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Mirion

mir · TSX Industrials
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Ticker mir
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Industry Industrial - Machinery
Employees 11-50
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FY2020 Annual Report · Mirion
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MedMira Inc. 

Management’s Discussion & Analysis 
For the year ended July 31, 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Forward looking statements 

This document contains forward looking statements, such as statements regarding future sales opportunities in various 
global regions and financing initiatives that are based on current expectations of management.  These statements involve 
uncertainties and risks, including MedMira Inc.’s (“MedMira” or the “Company”) ability to obtain and/or access additional 
financing with acceptable terms, and delays in anticipated product sales.  Such forward-looking statements should be given 
careful consideration and undue reliance should not be placed on these statements.  

This  MD&A  contains  statements  that  may  constitute  forward-looking  statements  about  the  Company’s  objectives, 
strategies, financial condition, results of operations, cash flows and businesses. These statements are “forward-looking” 
because they are based on current expectations, estimates, assumptions, risks and uncertainties. These forward-looking 
statements are typically  identified  by  future  or  conditional  verbs  such as  “outlook”, “believe”, “anticipate”, “estimate”, 
“project”, “expect”, “intend”, “plan”, and terms and expressions of similar import. Such forward-looking statements are 
subject to a number of risks and uncertainties that include, but are not limited to: cyclical downturn; competitive pressures; 
dealing  with  business  and  political  systems  in  a  variety  of  jurisdictions;  repatriation  of  funds  or  property  in  other 
jurisdictions;  payment  of  taxes  in  various  jurisdictions;  exposure  to  currency  movements;  inadequate  or  failed  internal 
processes, people or systems or from external events; dependence on key customers; safety performance; expansion and 
acquisition  strategy;  regulatory  and  legal  risk;  corruption,  bribery  or  fraud  by  employees  or  agents;  extreme  weather 
conditions and the impact of natural or other disasters; shortage of specialized skills and cost of labour increases; equipment 
and parts availability, reputational risk; cybersecurity risk; market price and dilution of common shares and environmental 
regulation risk.   Actual results could be materially different from expectations if known or unknown risks affect the business, 
or  if  estimates  or  assumptions  turn  out  to  be  inaccurate.  The  Company  does  not  guarantee  that  any  forward-looking 
statement  will  materialize  and,  accordingly,  the  reader  is  cautioned  not  to  place  reliance  on  these  forward-looking 
statements. The Company disclaims any intention and assumes no obligation to update any forward-looking statement, 
even if new information becomes available, as a result of future events or for any other reasons, except in accordance with 
applicable securities laws.  

Introduction 

The Management’s Discussion and Analysis (MD&A) was issued and approved by the Board of Directors on November 30, 
2020.  The  MD&A  for  the  year  ended  July  31,  2020  has  been  prepared  to  help  investors  understand  the  financial 
performance  of  MedMira  in  the  broader  context  of  the  Company’s  strategic  direction,  the  risk  and  opportunities  as 
understood by management, and the key metrics that are relevant to the Company’s performance.  The Audit Committee 
of the Board of Directors has reviewed this document and all other publicly reported financial information for integrity, 
usefulness, reliability and consistency. 

This document should be read in conjunction with the audited consolidated financial statements for the year ended July 
31, 2020. Annual references are to the Company’s fiscal years, which end on July 31.  All amounts are expressed in Canadian 
dollars (CAD) unless otherwise noted.   

Additional information about MedMira, this document, and the related audited financial statements ended July 31, 2020 
can be viewed on the Company’s website at www.medmira.com and are available on SEDAR at www.sedar.com.  

The  preparation  of  the  MD&A  may  require  management  to  make  estimates  and  assumptions  that  affect  the  reported 
amounts of assets and liabilities as of the date of the financial statements and the reported amount of revenue and expenses 
during the reporting period.  Management bases estimates and judgments on historical experience and on various other 
factors  that  are  believed  to  be  reasonable  under  the  circumstances,  the  results  of  which  form  the  basis  for  making 
judgments about the carrying value of assets and liabilities.  Actual results may differ from these estimates under different 

1 

 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

assumptions or conditions.  Management believes the accounting policies, outlined in the Significant Accounting Policies 
section of its July 31, 2020 consolidated financial statements, affect its more significant judgments and estimates used in 
the preparation of its consolidated financial statements. 

About MedMira 

MedMira  is  a  biotechnology  company  engaged  in  the  development  and  commercialization  of  rapid  diagnostics  and 
technology platforms.  The Company is headquartered in Halifax, Nova Scotia, Canada and is listed on the TSX Venture 
Exchange (TSX-V) under the symbol MIR.   

The patented MedMira Rapid Vertical Flow (RVF) Technologyä platform is the basis for the Company’s line of rapid tests.  
Diagnostic applications based on this technology are highly accurate, easy-to-use, and produce instant results – a strong 
advantage over most other rapid diagnostics on the market today.  These features are enhanced further with ability to 
deliver multiplex results on one test device with just one drop of specimen.  The Company has created a new generation of 
rapid tests that are based on the need to provide immediate answers without increasing costs.  

MedMira’s  technology  platform  and  growing  portfolio  of  diagnostic  tools  demonstrate  excellence  in  performance  and 
quality in the highly competitive diagnostics industry.  More than $30 million has been invested in perfecting MedMira’s 
core  technology,  which  has  proven  itself  time  and  time  again  with  its  excellent  clinical  performance  and  its  success  in 
rigorous evaluations and inspections, leading to regulatory approvals for rapid diagnostic solutions in the United States (U.S. 
Food and Drug Administration), Canada (Health Canada), the notified body in the European Union (CE Mark), and China 
(CFDA) and in a number of countries in Latin America, Africa, and Asia.  The Company’s quality system is ISO 9001 and ISO 
13485 certified.   

MedMira sells its rapid tests through a network of medical distributors and strategic business development partners to 
customers in all sectors of the healthcare industry, including laboratories, hospitals, point-of-care clinics, governments, aid 
organizations, and public health agencies.   

In addition to clinical diagnostics, the Company offers the Miriadä product line to create new opportunities in the high 
value technology licensing sector.  This business line allows the Company to monetize its award-winning technology and 
core capabilities, including R&D, product development, and regulatory proficiency.  Miriad provides access to MedMira’s 
RVF Technology for researchers, developers, and biotech companies on a license basis to facilitate the creation of new rapid 
tests  or  the  transition  of  existing  tests  to  this  unique  platform.    Infiltrating  new  and  different  sectors  of  the  diagnostic 
industry, such as veterinary and environmental, with the Company’s technology, enables MedMira to build a higher degree 
of global awareness, generate new revenue streams, and provide a superior diagnostic platform to the market. 

Intellectual property 

The Company strives to protect its intellectual property in established and emerging markets around the world as warranted. 
MedMira’s  intellectual  property  portfolio  for  its  Rapid  Vertical  Flow  Technology  and  the  methodology  behind  its  rapid 
diagnostics includes the following: 

Patent # 

Title 

Jurisdiction 

9,164,087 

Rapid Diagnostic Device, assay and multifunctional Buffer 

United States 

9,086,410 

Downward or vertical flow diagnostic device and assay 

United States 

8,025,850 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

2 

 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

8,287,817 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

8,586,375 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

7,531,362 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

D706945 

Diagnostic Device 

D706466 

Diagnostic Device 

EP1417489 

Rapid Diagnostic Device and Assay 

ZL02819646.5 

Rapid Diagnostic Device and Assay 

United States 

United States 

Europe 

China 

2,493,616 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

Canada 

The  Company  has  other  patents  pending  patents  in  the  U.S.  as  well  as  two  design  patents  in  force  or  pending  in  eight 
markets.   
The Company’s corporate and product brand names are protected by trademarks in the U.S. and Canada.  

The Company has recorded an impairment charge in previous fiscal years to write-down its intangible assets to a nominal 
value.  There is no indication at the end of July 31, 2020 that this impairment has been reversed and thus the value of 
intangible assets on the balance sheet on July 31, 2020 is $1 (July 31, 2019 - $1). 

Corporate update 

In the first two quarters of FY2020, MedMira continued to focus on sustaining and expanding its presence in the U.S. rapid 
HIV test market, as well as the tissue and eye bank vertical with current product lines. However, with the outbreak of the 
global COVID-19 pandemic, these efforts were hindered. Whereas this situation negatively affected sales and developments 
for planned new products, it also provided a new opportunity for the Company by launching its REVEALCOVID-19TM Total 
Antibody Test.  The development and validation of this new product showcased the flexibility of MedMira’s patented Rapid 
Vertical Flow® Technology platform. Subsequently, internal and external studies provided data and facts of its high quality 
and performance which allowed MedMira to continue its work with the various regulatory bodies. 

In the third and fourth quarter of FY2020, MedMira’s Operations team efficiently increased the weekly production in order 
to meet the growing demand for its REVEALCOVID-19TM Total Antibody Test by expanding its manufacturing team 10-fold. 
Parallel to this, the Company acquired additional machinery to complete its semi-automation and is in the final planning 
phase for full automation of certain production processes.   

During the last financial quarter of FY2020, the main challenges faced by MedMira were mainly due to the global lockdowns 
and logistic restrictions which caused certain delays of supply and higher than normal logistic costs. This has impacted the 
current gross profit margin of MedMira, and it is the management’s expectation that these shall be reverted to its normal 
rate over the next financial quarters. 

The Company’s Finance team continued its fiscal constraints to maintain its low fixed costs with the ultimate aim to achieve 
breakeven and subsequent profitability within a short period of time. 

3 

 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Financial results  

Basis of preparation and significant accounting policies 

The basis of financial statement preparation and the significant accounting policies of MedMira are described in Notes 2 
ended  
of 
3 
and 
July 31, 2020. 

consolidated 

statements 

Company’s 

financial 

audited 

year 

the 

the 

for 

Selected quarterly information (in thousands of dollars except per share amounts) 

Income statement 

Q4 2020 

Q3 2020 

Q2 2020 

Q1 2020 

Q4 2019 

Q3 2019 

Q2 2019 

Q1 2019 

Revenue 

Cost of sales 

Gross profit 
Operating expenses 
Other expenses 
(gains) 
Net earnings (loss) 
before tax 

Balance sheet 

Current assets 
Non-current assets 

$ 
648 

(297) 

351 
(403) 

(218) 

$ 
87 

(17) 

70 
(603) 

(160) 

$ 
95 

(16) 

79 
(511) 

(182) 

 $  
89 

(17) 

72 
(355) 

(185) 

$ 
99 

(15) 

84 
(391) 

(141) 

$ 
143 

(24) 

119 
(429) 

(203) 

$ 
130 

(26) 

104 
(477) 

(222) 

 $  
155 

(40) 

115 
(22) 

(243) 

(270) 

(693) 

(614) 

(468) 

(448) 

(513) 

(595) 

(550) 

Q4 2020 
$ 
911 
2,485 

Q3 2020 
$ 
656 
2,442 

Q2 2020 
$ 
344 
2,488 

Q1 2020 
$ 
130 
2,535 

Q4 2019 
$ 
246 
7 

Q3 2019 
$ 
266 
9 

Q2 2019 
$ 
310 
13 

Q1 2019 
$ 
270 
19 

Total assets 

3,396 

3,098 

2,832 

2,665 

253 

275 

323  

289 

Current liabilities 
Non-current 
liabilities 
Total liabilities 
Total shareholders 
deficiency 
Total liabilities and 
equity 

Net earnings (loss) 
per share 

15,806 

16,009 

15,053 

14,233 

13,769 

13,331 

12,867 

12,203 

3,152 

2,381 

2,379 

2,417 

- 

- 

- 

- 

18,958 

18,390 

17,432 

16,650 

13,769 

13,331 

12,866 

12,203 

(15,562) 

(15,292) 

-14,600 

(13,985) 

(13,516) 

(13,056) 

(12,543) 

(11,914) 

3,396 

3,098 

2,832 

2,665 

(253) 

275 

323 

289 

(0.0004) 

(0.0011) 

(0.0009) 

(0.0010) 

(0.0008) 

(0.0008) 

(0.001) 

(0.001) 

This quarterly information is unaudited but has been prepared on the same basis as the annual consolidated financial 
statements. We discuss the factors that caused our results to vary over the past eight quarters throughout this MD&A. 
The main highlights are: 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

• 

• 

The increase in revenue of 74% for fiscal 2020 compared to fiscal 2019 is the direct result of the Company’s 
launch of its REVEALCOVID-19TM Total Antibody Test. The slight increase in operating expenses of 9% for fiscal 
2020 compared to fiscal 2019 is a direct result of the work associated with the launch of the new product and the 
ramping up of the Company’s manufacturing department. 
The decrease of other expenses of 8% for fiscal 2020 compared to fiscal 2019 is in line with the Company’s 
strategy. 

Fourth quarter analysis 

Product

Product sales
Product cost of sales
Gross margin on product

Service

Service sales
Service cost of sales

Gross margin on service sales

Licensing fee

Operating expenses

Research and development

Sales and marketing

Other direct costs

General and administrative

Total operating expenses

Operating loss

Non-operating income (expenses)

Financing

Net (loss) income

For the three months ended
31-Jul-19
$

31-Jul-20
$

Better(worse)
$

317,485
(167,510)
149,975

196,196
(129,176)
67,020

134,040

(4,687)
(11,515)
(157,631)
(228,850)
(402,683)

99,003
(14,935)
84,068

-
-
-

-

(117,002)

(28,078)

(92,644)

(153,029)
(390,753)

218,482
(152,575)
65,907

196,196
(129,176)
67,020

134,040

112,315

16,563

(64,987)

(75,821)
(11,930)

(51,648)

(306,685)

255,037

(218,280)
(269,928)

(141,848)
(448,533)

(76,432)
178,605

Product revenue and gross margin 

The Company recorded revenue from product sales in the three months ended July 31, 2020 of $317,485 as compared to 
$99,003 for the same period last year.  The increase in revenue compared to Q4 FY2019 was due sales being recognized 
from the initial order from MedMira’s US distributor.  

Gross profit on product sales for the three months ended July 31, 2020 was $149,975 compared to $84,068 for the same 
period in 2019. The Company’s gross profit decreased by approximately 38% in comparison to Q4 FY2019. The Company’s 
gross profit margin in Q4 FY2020 was 47% compared to a gross margin of 85% in the same quarter last financial year. This 
decrease was due to the higher supplier pricing and approximately 5 times higher shipping costs during the lock downs and 
various  restrictions  caused  by  the  COVID-19  pandemic.  The  gross  profit  margin  is  expected  to  increase  over  the  next 
financial quarters. 

5 

 
 
 
 
 
        
         
           
       
        
          
        
         
             
        
                
           
       
                
          
          
                
             
        
                
           
          
      
           
        
        
             
     
        
            
     
      
            
       
      
            
         
      
           
       
      
            
       
      
           
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Service revenue and gross margin 

The Company recorded revenue from service sales in the three months ended July 31, 2020 of $196,196 compared to $0 
for the same period in 2019.  The Company’s gross profit from service sales was $67,020 compared to $0 in the previous 
year.    

Licensing fees 

The Company recorded revenue from licensing fees in the three months ended July 31, 2020 of $134,040 compared to $0 
for the previous year., 

Operating expenses 

Total operating expenses increased by $11,930 from $390,753 for the three months ended July 31, 2019 to $402,683 for 
the three months ended July 31, 2020.   

-  Research and development expenses for the three months ended July 31, 2020 were $4,687 compared to a $117,002 
for the same period in 2019. The decrease in research and development expenses were due to R&D activities being 
externally funded.  

- 

Sales and marketing expenses for the three months ended July 31, 2020 were $11,515 compared to $28,078 for the 
same period in 2019.  The decrease of approximately 59% was due to the Company’s sales strategy (B2B). 

-  Other direct costs for the three months ended July 31, 2020 were $157,631, compared to $92,644 for the same period 
in 2019. The increase of approximately 70% was due to the higher costs associated with sales such as logistic costs 
during the COVID-19 pandemic. 

-  General and administrative expenses were $228,850 for the three months ended July 31, 2020, compared to $153,029 
for  the  same  period  in  2019.  The  increase  of  approximately  50%  was  mainly  due  to  essential  IT  upgrades  and  the 
increase of labour.  

Non-operating expenses 

-  Total non-operating expenses were $218,280 in the three months ended July 31, 2020, compared to $141,848 during 
the same period in fiscal year 2019.  The increase of approximately 54% were due to mainly additional short term loans 
and accounts payable. 

6 

 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Year to date Analysis 

Product

Product sales

Product royalties

Product cost of sales
Gross margin on product

Service

Service sales
Service cost of sales

Gross margin on service sales

Licensing fee

Operating expenses

Research and development

Sales and marketing

Other direct costs

General and administrative

Total operating expenses

Operating loss

Non-operating income (expenses)

Financing

Net (loss) income

For the twelve months ended
31-Jul-19
$

31-Jul-20
$

Better(worse)
$

588,836
-
(217,616)
371,220

196,196
(129,176)
67,020

134,040

527,445
-
(104,094)
423,351

-
-
-

-

(199,269)
(40,327)
(461,327)
(1,171,514)
(1,872,437)

(317,349)
(131,217)
(364,917)
(905,901)
(1,719,384)

61,391

-

(113,522)
(52,131)

196,196
(129,176)
67,020

134,040

118,080

90,890

(96,410)

(265,613)
(153,053)

(1,300,157)

(1,296,033)

(4,124)

(745,229)
(2,045,386)

(810,415)
(2,106,448)

65,186
61,062

Product revenue and gross margin 

The Company recorded revenue from product sales for the year ended July 31, 2020 of $588,836 as compared to $527,445 
for the same period last year.  Gross profit on product sales for the year ended July 31, 2020 was $371,220 compared to 
$423,351 for the same period in 2019.  The Company’s increased revenue is directly related to its additional sales of its 
REVEALCOVID-19TM Total Antibody Test. Due to the COVID-19 pandemic other product sales significantly decrease between 
January – July 2020. The Company’s gross margin was 63% for the twelve months ended July 31, 2020 in comparison to a 
gross  profit  margin  of  only  80%  for  the  period  ended  July  31,  2019.  This  was  due  to  the  higher  costs  associated  with 
procurement of components which are a direct result of the COVID-19 pandemic. The management expects the gross profit 
margin to increase over the subsequent quarters. 

Service revenue and gross margin 

The Company recorded revenue from service sales in the three months ended July 31, 2020 of $196,196 compared to $0 
for the same period in 2019.  The Company’s gross profit from service sales was $67,020 compared to $0 in the previous 
year.    

Licensing fees 

7 

 
 
 
 
 
       
      
             
                
               
                    
     
    
          
        
       
            
        
                
           
       
                
          
          
                
             
        
                
           
     
    
           
        
    
             
     
    
            
  
    
          
   
  
          
   
  
              
       
      
             
   
  
             
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

The Company recorded revenue from licensing fees in the three months ended July 31, 2020 of $134,040 compared to $0 
for the previous year., 

Operating expenses 

Total operating expenses increased by $153,053 from $1,719,384 for the year ended July 31, 2019 to $1,872,437 for the 
year ended July 31, 2020.  

-  Research and development expenses for the year ended July 31, 2020 were $199,269 compared to $317,349 for the 
same period in 2019.  The decrease of approximately 37% in research and development expenses were due to that 
certain R&D activities were externally funded. 

- 

Sales and marketing expenses for the year end July 31, 2020 were $40,327 to $131,217 for the same period in 2019. 
The decrease of approximately 69% was due to the Company’s sales strategy (B2B). 

-  Other direct costs for the year ended July 31, 2020 were $461,327 compared to $364,483 for the same period in 2019.  

-  General and administrative expenses were $1,171,514 for the year ended July 31, 2020, compared to $905,901 for the 
same period in 2019. With the increase of approximately 29% was mainly due to essential IT upgrades and the increase 
of labour. 

Non-operating expenses 

-  Total non-operating expenses were $745,229 in the year ended July 31, 2020, compared to $810,415 during the same 

period in 2019.  The decrease of approximately 8% was in line with management’s expectations. 

Geographic information 

The  Company  organizes  and  records  the  sales  and  distribution  of  its  products  based  on  major  geographical  territories 
around the world. The table below provides the three month geographic breakdown of revenue.   

Product and service revenue 

Product and service revenue 

North America 
Latin America and the 
Caribbean 
Europe 

Asia Pacific 

Other 

For the three months ended 
31-Jul-20 

31-Jul-19 

$ 

609,223  

 -  
 38,498  

- 

- 

$ 

78,257  

 -  
 20,748  

- 

- 

Total revenue 

647,721 

99,005 

For the year ended 

31-Jul-20 

$ 

850,104  

 6,515  
 62,453  

- 
919,072 

31-Jul-19 

$ 

418,006  

 3,150  
 92,720  

 13,572  

- 
527,448 

Liquidity and capital resources 

Cash and working capital 

The Company had a cash reserve of $401,861 on July 31, 2020 as compared to $88,897 on July 31, 2019. The Company’s 

8 

 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

net working capital position as at July 31, 2020 was a deficit of $14.9 million compared to the July 31, 2019 working capital 
deficit of $13.5 million. The Company has incurred operational losses and negative cash flows on a cumulative basis since 
inception.  For the year ended July 31, 2020, the Company incurred a net loss from operating activities of approximately 
$1.3 million and negative cash flows from operations of $0.4 million, compared to a net loss from operations of $1.3 million 
and  negative  cash  flows  from  operations  of  $0.9  million  for  the  same  period  in  2019.  The  following  table  is  a  list  of 
commitments the Company has: 

Total

$

9,469,419

6,946,311

101,603

2,441,092

Less than 1 year

1 to 3 years

4 to 5 years

After 5 years

$

$

$

$

8,621,084

848,335

                               -   

                            -   

6,946,311

                                 -   

                               -   

                            -   

18,958,425

15,806,437

101,603

137,439

                               -   

                            -   

465,025

1,313,360

366,244

366,244

1,472,384

-

Debt

Accounts payable and accrued liabilities

Royalty provision

Lease liability

Total debt

Operating activities 

MedMira incurred negative cash flows from operations of approximately $0.4 million for the year ended July 31, 2020, 
compared to negative cash flows of $0.9 million for the same period in 2019. The reason for this variance was mainly due 
to the increase in additional revenues generated in FY2020. 

Financing activities 

Cash inflows from financing activities were $0.7 million for the year ended July 31, 2020, compared to cash inflow of $1.0 
million for the same period in 2019. 

Investing activities 

Cash outflows from investments were $0.1 million for the year ended July 31, 2020, compared to cash outflows of $0 for 
the same period in 2019. 

Debt 

As at July 31, 2020, the Company had loans payable with a carrying value of $9.5 million compared to $8.6 million at July 
31, 2019.  The increase in the carrying value of loans payable from July 31, 2019 to July 31, 2020 is due to additional short 
term loans. During the past 36 months, the Company was in negotiations with all of its debt holders to ensure realistic debt 
repayment plans, which shall enable the Company to use its working capital for its growth and ensure its future stability. 
As these negotiations are ongoing, the Company must record these as in default until final agreements have been signed. 
The amount of all loans in default due to non-payment of principal and interest was $8.6 million and therefore shows as a 
current liability on the balance sheet. 

Further discussion on liquidity and capital resources can be found in this document in the Liquidity Risk section, Risk and 
Uncertainties section of this document and in Notes 2 and 12 of the Company’s consolidated financial statements for the 
year ended July 31, 2020 and the audited consolidated financial statements for the year ended July 31, 2019. 

Equity/Shares 

The Company is authorized to issue an unlimited number of common shares without par value. During the year end July 31, 
2020, the Company issued no common shares. The number of issued and outstanding common shares on July 31, 2020 was 
9 

 
 
 
 
 
 
          
            
           
          
            
             
                
                 
          
                
           
           
        
       
          
        
           
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

658,364,320. The Company is also authorized to issue an unlimited number of Series A preferred shares redeemable at 
$0.01 per share after March 31, 2010, convertible into an equal number of common shares upon the Company meeting 
certain milestones.  There were 5,000,000 Series A preferred shares issued and outstanding on July 31, 2020. 

The Company had 600,000 outstanding stock options on July 31, 2020.  The outstanding stock options have a weighted 
average exercise price of ranging of $0.05 per share and a weighted average remaining term of less than a 1 year.  The 
number of outstanding warrants on July 31, 2020 was nil.   

Off balance sheet arrangements 

The Company was not party to any off balance sheet arrangements as of July 31, 2020. 

Financial instruments – fair value 

(i) 

Classification and measurement of financial assets and liabilities 

A  financial  asset  is  classified  as  the  following  measurement  categories:  amortized  cost;  fair  value  through  other 
comprehensive  income  ("FVOCI")  or  fair  value  through  profit  or  loss  ("FVTPL").  The  classification  of  financial  assets  is 
generally based on the business model in which a financial asset is managed and its contractual cash flow characteristics. 
Derivatives embedded in contracts where the host is a financial asset in the scope of the standard are never separated. 
Instead, the hybrid financial instrument as a whole is assessed for classification. The Company’s financial assets consist of 
cash and cash equivalents FVTPL, and accounts receivable classified at amortized cost. The Company’s financial liabilities 
consist of trade accounts payable and accrued liabilities, salaries and benefits payable, interest payable, lease liability and 
long-term debt are classified at amortized cost. 

Financial instruments – risk factors 

MedMira  has  exposure  to  the  following  risks  from  its  financial  instruments:  liquidity  risk,  credit  risk,  currency  risk,  and 
interest rate risk. Management monitors risk levels and reviews risk management activities as necessary. 

Liquidity risk 

The Company manages liquidity by forecasting and monitoring operating cash flows and the use of revolving credit facilities 
and share issuances. 

The Company has incurred losses and negative cash flows from operations on a cumulative basis since inception. For the 
year ended July 31, 2020, the Company realized a net loss of $2.0 million (July 31, 2019 - $2.1 million), consisting of a net 
loss from operations of $1.3 million (July 31, 2019 - $1.3 million), and other non-operating losses of $0.8 million (July 31, 
2019 - $0.8 million). Negative cash flows from operations were $0.3 million (July 31, 2019 - $0.9 million). As at July 31, 2020, 
the Company had an accumulated deficit of $92.8 million (July 31, 2019 - $90.8 million) and a negative working capital 
position of $14.9 million (July 31, 2019 - $13.5 million). In addition, as at July 31, 2020, $8.6 million of debt was in default.  
The  Company  currently  has  insufficient  cash  to  fund  its  operations  for  the  next  12  months.   In addition to  its on-going 
working capital requirements, the Company must secure sufficient funding for its research and development programs for 
existing commitments, including its current portion of debt of approximately $8.6 million. These material uncertainties may 
cast significant doubt about the Company’s ability to continue as a going concern. 

The Company’s objectives in managing capital are to ensure it can meet its ongoing working capital requirements.  The 
Company  must  secure  sufficient  capital  to  support  its  capital  requirements  for  research  and  development  programs, 
existing commitments, including its current portion of debt of approximately $9.4 million, as well as growth opportunities.  

10 

 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Management dedicates significant time to pursuing additional revenue generating alternatives that will fund the Company’s 
operations and growth opportunities so it can continue as a going	concern.   Debt arrangements were also ongoing with 
the  Company’s  major  shareholder  and  other  debt  holders.   Subsequent  to  the  close  of  fiscal  year  2020,  MedMira  has 
generated additional revenues from product sales, product development and license fees which support the Company’s 
on-going operating costs and provide funding for its product development activities. Management continues to work closely 
with its main investor to support any additional cash requirements if needed, nevertheless there is no assurance that this 
initiative will be successful.  

The Company is subject to risks associated with early stage companies, including but not limited to, dependence on key 
individuals, competition from substitute services and larger companies, and the requirement for the continued successful 
development and marketing of its products and services. The Company’s ability to continue as a going-concern is dependent 
upon its ability to generate positive cash flow from operations and secure additional financing and the continued support 
of its lenders and shareholders. These financial statements do not reflect the adjustments to carrying values of assets and 
liabilities and the reported expenses and statement of financial position classifications that would be necessary were the 
going-concern assumption not appropriate. These adjustments could be material. 

Credit risk 

The  Company  exposed  to  credit  risk  in  relation  to  its  trade  accounts  receivable.  To  mitigate  such  risk,  the  Company 
continuously monitors the financial condition of its customers and reviews the credit history or worthiness of each new 
customer. The Company mitigates this risk by requiring a 50% down payment on most orders at the time of purchase, and 
the remaining 50% prior to shipment.  The Company establishes an allowance for doubtful accounts based on specific credit 
risk of its customers by examining such factors as the number of overdue days of the customers’ balance outstanding as 
well as the customers’ collection history.  Since 81% of the Company’s sales are with three large international companies 
there is no significant concentration of credit risk.   

Currency risk 

MedMira receives most of its revenues in foreign currencies and incurs expenses in U.S. and Canadian currencies. As a 
result, the Company is subject to uncertainty as foreign exchange rates fluctuate. The exchange fluctuations from year to 
year have accounted for a significant portion of the Company’s exchange gain and loss. Most sales are in USD, however, 
they are recorded at the exchange rate prevailing on or near the transaction date and collected in a timely manner. 

The Company also experiences currency exposure resulting from balance sheet fluctuations of U.S and CHF denominated 
cash,  U.S.  accounts  receivable,  US  and  CHF  denominated  accounts  payable  and  U.S.  and  CHF  denominated  promissory 
notes. 

MedMira mitigates this currency risk by maintaining a balance of USD currency which is used to pay down U.S.-denominated 
liabilities and replenishes the balance through U.S.-denominated revenues. 

Interest rate risk 
The Company is not exposed to interest rate risk as it borrows funds at fixed rates.  

Related party transactions 

The following transactions occurred with related parties during the year ended July 31, 2020: 

• 
Short term loans totalling $55,888 was received from an officer (2019 - $142,554). 
•  A short terms loan totalling $132,780 was received from Ritec AG (2019 - $393,720). 
• 
Short term loans totalling $4,625 were received from employees (2019 - $104,355). 

11 

 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

• 
Short term loans totalling $125,939 were repaid to employees (2019 - $94,557). 
• 
Short term loans totalling $104,954 were repaid to an officer (2019 - $0). 
• 
Long term loans totalling $746,650 were received from MedMira Holding AG (2019 - 336,425) 
•  Royalty payments of $22,837 were incurred and owed to MedMira Holding AG (2019 - $23,732). 
•  A licensing agreement of $420,990 was received from Ritec AG (2019 - $0) 

The following balances with related parties were outstanding at July 31, 2020: 

•  Accounts payable totalling $1,024,970 was due to officers (2019 - $733,240). 
•  A long term loan totalling $222,087 and accrued interest of $24,357 was due to the Chief Financial Officer 

(2019 - $200,539). 

•  A royalty provision was owed to MedMira Holding AG of $126,186 (2019 - $100,321). 
• 
• 

Short term loans totalling $61,344 and accrued interest of $7,042 were owed to employees (2019 - $182,544). 
Short  term  loans  totalling  $1,763,640  and  accrued  interest  of  $228,569  are  owed  to  Ritec  AG  (2019  - 
$1,459,810). 
• 
Short term loans totalling $265,420 and accrued interest of $7,577 were owed to an officer (2019 - $296,387). 
•  A short term loan totalling $367,425 and accrued interest of $20,707 was owed to MedMira Holding AG (2019 

• 

- $331,775). 
Long term loans totalling $808,335 and accrued interest of $23,757 was owed to MedMira Holding AG (2019 
- $0) 

Adoption of new accounting policies  

The  Company  adopted  IFRS  16  Leases  on  August  1,  2019,  which  introduces  a  new  approach  to  lease  accounting.  The 
Company adopted the standard using the modified retrospective approach, which does not require restatement of prior 
period financial information, as it recognizes the cumulative impact on the opening balance sheet and applies the standard 
prospectively. Accordingly, the comparative information in these unaudited interim consolidated financial statements is 
not restated. At the inception of a contract, the Company assesses whether the contract is, or contains, a lease based on 
whether  the  contract  conveys  the  right  to  control  the  use  of  an  identified  asset  for  a  period  of  time  in  exchange  for 
consideration. This policy is applied to contracts entered into, or modified, on or after August 1, 2019. Effective August 1, 
2019,  the  IFRS  16  transition  date,  the  Company  elected  to  use  the  following  practical  expedients  under  the  modified 
retrospective transition approach. 

Leases with lease terms of less than twelve months (short-term leases) and leases of low-value assets (less than $5,000 CAD 
dollars) (low-value leases) that have been identified at transition were not recognized in the consolidated balance sheet: 

• Right-of-use assets on transition were measured at the amount equal to the lease liabilities at transition, adjusted by the 
amount of any prepaid or accrued lease payments;  
• For certain leases having associated initial direct costs, the Company, at initial measurement on transition, excluded these 
directs costs from the measurement of the right-of-use assets; and  
• Any provision for onerous lease contracts previously recognized at the date of adoption of IFRS 16, has been applied to 
the associated right-of-use asset recognized upon transition.  

Where the Company is a lessee, a right-of-use asset representing the right to use the underlying asset with a corresponding 
lease  liability  is  recognized  when  the  leased  asset  becomes  available  for  use  by  the  Company.  The  right-of  use  asset  is 

12 

 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

recognized at cost and is depreciated on a straight-line basis over the shorter of the estimated useful life of the asset and 
the lease term on a straight-line basis. The cost of the right-of-use asset is based on the following:  

• The amount of initial recognition of related lease liability;  
• Adjusted by any lease payments made on or before inception of the lease;  
• Increased by any initial direct costs incurred; and – decreased by lease incentives received and any costs to dismantle the 
leased asset.  

The  lease  term  includes  consideration  of  an  option  to  extend  or  to  terminate  if  the  Company  is  reasonably  certain  to 
exercise that option. In addition, the right-of-use asset is periodically reduced by impairment losses, if any, and adjusted for 
certain re-measurements of the lease liability.  

Lease liabilities are initially recognized at the present value of the lease payments. The lease payments are discounted using 
the interest rate implicit in the lease or, if that rate cannot be readily determined, the Company’s incremental borrowing 
rate. Generally, the Company uses its incremental borrowing rate as the discount rate. In the situation where the implicit 
interest rate in the lease is not readily determined, the Company uses judgment to estimate the incremental borrowing 
rate for discounting the lease payments. The Company's incremental borrowing rate generally reflects the interest rate that 
the Company would have to pay to borrow a similar amount at a similar term and with a similar security. The Company 
estimates  the  lease  term  by  considering  the  facts  and  circumstances  that  create  an  economic  incentive  to  exercise  an 
extension  or  termination  option.  Certain  qualitative  and  quantitative  assumptions  are  used  when  evaluating  these 
incentives.  

Subsequent to recognition, lease liabilities are measured at amortized cost using the effective interest rate method. Lease 
liabilities are re-measured when there is a change in future lease payments arising mainly from a change in an index or rate, 
if there is a change in the Company’s estimate of the amount expected to be payable under a residual value guarantee, or 
if the Company changes its assessment of whether it will exercise a purchase, renewal or termination option. The payments 
related to short-term leases and low-value leases are recognized and included within selling, general and administrative 
costs over the lease term in the unaudited interim consolidated statements of income.  

The Company's unaudited interim consolidated financial statements were not impacted by the adoption of IFRS 16 Leases 
in  relation  to  lessor  accounting.  Lessors  will  continue  with  the  dual  classification  model  for  recognized  leases  with  the 
resultant accounting remaining unchanged from IAS 17 Leases. On August 1, 2019 upon adoption of IFRS 16, the Company 
recognized $2.57 million of right-of-use assets and $2.57 million of lease liabilities that were previously accounted for as 
operating leases. The Company applied its estimated weighted average incremental borrowing rate at August 1, 2019 of 
5.0% to determine the amount of lease liabilities. 

Compensation summary 

A) Officers for the year ended July 31, 2020 

Name 
and 
Principal 
Position 

Paid 
Compensation 
($) 

Accrued 
Compensation 
Current year 

Share- and 
Option-
based 
Awards* 

All other 
compensation 
($) 

Total 
Compensation 
current year 

Paid 
Compensation 
related to 

Accrued 
Compensation 
related to 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

($) 

($) 

($) 

previous fiscal 
years ($) 

previous fiscal 
years ($) 

Hermes 
Chan 
CEO 

Markus 
Meile 
CFO 

- 

- 

151,231 

110,376 

- 

- 

- 

- 

151,231 

110,376 

- 

- 

289,231 

441,846 

1 All other compensation includes pension fund contributions and/or bonuses paid out.  

*The  Company  makes  certain  estimates  and  assumptions  when  calculating  the  fair  value  of  option-based  awards.    The 
Company  uses  an  option-pricing  model,  which  includes  significant  assumptions  including  estimates  of  the  expected 
volatility, expected life, expected dividend rate and expected risk-free rate of return.  Changes in these assumptions may 
result in a material change to the amounts recorded for the issuance of stock options. 

B) Directors for year ended July 31, 2020 

Name and Principal 
Position 

Paid 
Compensation 
($) 

Accrued 
Compensation 
Current year 
($) 

Share- 
and 
Option-
based 
Awards* 
($) 

Total 
Compensation 
current year 
($) 

Paid 
Compensation 
related to 
previous fiscal 
years ($) 

Accrued 
Compensation 
related to 
previous fiscal 
years ($) 

Hermes Chan, 
Director 
Member of the 
Audit Committee 
Steven Cummings, 
Director 
Member of the 
Audit and 
Nomination and 
Compensation 
Committee 

Jianhe Mao 
Director, Member 
of the Audit and 
Nomination and 
Compensation 
Committee 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

. 

- 

- 

- 

- 

- 

- 

- 

*The Company makes certain estimates and assumptions when calculating the fair value of option-based awards.   The 
Company uses an option pricing model which includes significant assumptions including estimates of the expected volatility, 
expected life, expected dividend rate and expected risk-free rate of return.   Changes in these assumptions may result in a 
material change to the amount recorded for the issuance of stock options.   

Subsequent events 

14 

 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Subsequent to the end of the financial year 2020, MedMira has generated additional revenues from product sales and 
from a product development contract in the amount of approximately CAD $750,000. 

Internal control systems and disclosure controls 

To  ensure  the  integrity  and  objectivity  of  the  data,  management  maintains  a  system  of  internal  controls comprising  of 
written policies, procedures and a program of internal reviews which provides reasonable assurance that transactions are 
recorded and executed in accordance with its authorization that assets are properly safeguarded and that reliable financial 
records are maintained. 

Management is currently updating existing standardized processes to improve internal controls and reduce compliance 
costs. The updated controls will help improve timeliness and accuracy of financial records as well as continue to ensure that 
the Company’s assets are properly safeguarded. 

Disclosure controls and procedures within MedMira have been designed to provide reasonable assurance that all relevant 
information is identified to the Disclosure Committee to ensure appropriate and timely decisions are made regarding public 
disclosure. 

Management,  under  the  supervision  of  the  Chief  Executive  Officer  and  Chief  Financial  Officer,  has  evaluated  the 
effectiveness of the Company’s internal control over financial reporting and based on this evaluation, has concluded that 
internal control over financial reporting was effective as of July 31, 2020. 

Due to inherent limitations, internal control over financial reporting and disclosure controls can provide only reasonable 
assurances and may not prevent or detect misstatements. Furthermore, projections of any evaluation of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate. 

The Audit Committee of the Board of Directors of MedMira reviewed this MD&A, and the consolidated financial statements 
and MedMira’s Board of Directors approved these documents prior to release.  

Risk and uncertainties 

The Company’s base of activity has expanded to manufacturing products for distribution in international markets, making 
it difficult to accurately predict future operating results. Actual future results may differ significantly in any forward-looking 
statements. Currently, the Company is not making sufficient sales to be self-sustaining. As a result, the Company’s financial 
condition, business and operations, and intellectual property are exposed to a variety of risk factors. These risks include, 
but are not limited to, the following: 

15 

 
 
 
 
 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Risks and uncertainties related to the Company’s financial condition 

Need for additional capital 

Cash generated from operations is insufficient to satisfy working capital and capital expenditure requirements, and the 
Company is operating with a substantial working capital deficit. The Company will need to secure additional financing in the 
near term in order to continue as a going concern which may include the sale of additional equity or debt securities or 
obtaining additional credit facilities. In recent quarters, the Company has relied on temporary funding advanced from key 
investors. There can be no assurance that this source of funding will continue to be available on acceptable terms, and 
additional capital may not be available on satisfactory terms, or at all. Management is pursuing other financing alternatives 
to fund the Company’s operations so it can continue as a going-concern. 

The Company intends to continue to explore opportunities to enter into supply agreements, joint venture relationships, 
and other special purpose vehicles with third parties from time to time in order to continue to commercialize its patent 
pending  technology  and  other  intellectual  property.  Such  arrangements  may  include  the  issuance  of  equity  or  debt 
securities of the Company, subject to compliance with the applicable requirements of the Canadian securities regulatory 
authorities and the TSX-V. 

Any  additional  equity  financing  may  result  in  the  dilution  of  shareholders,  and  debt  financing,  if  available,  may  include 
restrictive  covenants.  MedMira’s  future  liquidity  and  capital  funding  requirements  will  depend  on  numerous  factors 
including: 

- 

- 

- 

- 

the  extent  to  which  new  products  and  products  under  development  are  successfully  developed,  gain  market 
acceptance and become and remain competitive; 

the costs and timing of further expansion of sales, marketing and manufacturing activities and facility’s needs; 

the timing and results of clinical studies and regulatory actions regarding potential products; and 

the  costs  and  timing  associated  with  business  development  activities,  including  potential  licensing  of  technologies 
patented by others. 

Continued operations will be contingent on generating sufficient revenues or raising additional capital or debt financing. 
There is no assurance that these initiatives will be successful. 

Fluctuations in revenue 

The Company’s quarterly and annual revenues may fluctuate due to several factors, including seasonal variations in demand, 
competitive pressure on average selling prices, customer order patterns, the rate of acceptance of the Company’s products, 
product delays or production inefficiencies, regulatory uncertainties or delays, costs and timing associated with business 
development activities, including potential licensing of technologies, international market conditions and variations in the 
timing and volume of distributor purchases. The healthcare industry traditionally is not impacted by seasonal demand. The 
impact of one or a combination of several of these factors could have a significant adverse effect on the operations of the 
Company. In addition, changes in existing collaborative relationships, as well as the establishment of new relationships, 
product licensing and other financing relationships, could materially impact the Company’s financial position and results 
from operations. 

Effects of inflation and foreign currency fluctuations 

A significant portion of the Company’s revenue and expenses are in U.S. dollars, and therefore subject to fluctuations in 
exchange rates. There is a risk that significant fluctuations in exchange rates may impact the Company’s ability to sell its 
products and, thereby, have a material adverse impact on the Company’s results of operations. 

16 

 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Possible volatility of share price 

The stock market has from time to time experienced significant price and volume fluctuations that may be unrelated to the 
operating performance of the Company. In addition, the market price of the Company’s common shares, like the share 
prices of many publicly traded biotechnology companies, has been highly volatile. Announcement of technology innovations 
or new commercial products by the Company or its competitors, developments or disputes concerning patent or proprietary 
rights, publicity regarding actual or potential medical results relating to products under development by the Company or 
its  competitors,  regulatory  developments  in  both  the  U.S.  and  foreign  countries,  public  concern  as  to  the  safety  of 
biotechnology products and economic and other external factors, as well as period to period fluctuations in financial results 
may have a significant impact on the market price of the Company’s common shares. It is likely that in some future quarter 
the Company’s operating results will be below the expectations of the public market analysts and investors. In such event, 
the price of the Company’s common shares would likely be materially adversely affected. 

Risks and uncertainties related to the Company’s business and operations 

Lack of market acceptance 

MedMira’s ability to market its diagnostic products will, in part, depend on its or its partners’ ability to convince users that 
these products represent viable and efficacious diagnostic tests. There can be no assurance that MedMira will be successful 
in this regard. 

Competition 

The in vitro diagnostics market in which the Company participates is highly complex and competitive. It is comprised of both 
large healthcare companies that have substantially greater financial, scientific, and other resources than MedMira and a 
variety of international companies producing diagnostic products of varying quality. In the developed regions of the world 
with strong healthcare infrastructures, the in vitro diagnostics market for serious and emerging infectious diseases such as 
HIV and Hepatitis C has been focused on diagnostic tests using instrument based platforms designed for clinical laboratories. 
Diagnostic products designed for use in non-laboratory settings at the point-of-care or for use in laboratories or public 
health clinics using non-instrument based platforms for the screening and diagnosis of infectious diseases are becoming 
more mainstream in both the developed and developing regions of the world. Competition in this sector of the market is 
intense and is expected to increase. Many of the companies have substantially greater resources available for development, 
marketing and distribution of these products than does MedMira. 

Significant development effort required 

Products currently under development by MedMira require additional development, testing and investment prior to any 
final  commercialization.  There  can  be  no  assurance  that  these  products  or  any  future  products  will  be  successfully 
developed,  prove  to  be  safe  and  effective  in  clinical  trials,  receive  applicable  regulatory  approvals,  be  capable  of  being 
produced in commercial quantities at reasonable costs or be successfully marketed. The long term success of MedMira 
must  be  considered  in  light  of  the  expenses,  difficulties  and  delays  frequently  encountered  in  connection  with  the 
development of new technology and the competitive and highly regulated environment in which MedMira operates. 

Uncertainties in sales cycles in target markets 

MedMira  markets  and  distributes  its  products  to  both  developed  and  developing  regions  of  the  world.  Sales  cycles  in 
developed  regions  of  the  world  are  somewhat  conventional,  however,  timing  of  registrations  and  other  activities 
surrounding  the  sale  of  product  into  a  specific  market  are  unpredictable  and  highly  dependent  on  third  party  and 
government organizations to complete certain processes before a sales transaction can take place. In developing regions of 
the world where MedMira and its strategic partners are working to close deals, the sales cycle timing is highly uncertain 
given  a  number  of  factors  including  political  and  economic  turmoil,  as  well  as  bureaucratic  processes  necessary  to  do 
business in these regions. 

17 

 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

High degree of regulation 

MedMira operates in a highly regulated industry and is subject to the authority and approvals of certain regulatory agencies, 
including Health Canada, the FDA, the CFDA, CE Mark and applicable health authorities in other countries, with regard to 
the development, testing, manufacture, marketing and sale of its products. The process of obtaining such approvals can be 
costly and time consuming, and there can be no assurance that regulatory approvals will be obtained or maintained. Any 
failure to obtain (or significant delay in obtaining) or maintain Health Canada, FDA, Notified Body or CFDA approvals (or, to 
a lesser extent, approval of applicable health authorities in other countries) for MedMira’s new or existing products could 
materially  adversely  affect  MedMira’s  ability  to  market  its  products  successfully  and  could  therefore  have  a  material 
adverse effect on the business of MedMira. 

Ability to retain and attract key management and other experienced personnel 

Since its inception, the Company has been, and continues to be, dependent in its ability to attract and maintain key scientific 
and commercial personnel upon whom the Company relies for its product innovations and commercialization programs. 
Loss of key personnel individually or as a group could have significant adverse impact on the Company’s immediate and 
future achievement of operating results. 

Limited sales and marketing resources and reliance on key distributors to market and sell the Company’s product 

Any revenues received by the Company will be dependent on the efforts of third parties and there can be no assurance that 
such efforts will be successful. Failure to establish sustainable and successful sales and marketing programs with effective 
distributor support programs may have a material adverse effect on the Company. 

Commercialization of the Company’s products is expensive and time consuming. In the United States, a relationship has 
been established with a number of distributors to support the logistics and distribution of the Company’s products. The 
Company will rely on the joint efforts of Medline Industries and distributors Cardinal Health, a Fortune 100 company, and 
VWR International to distribute MedMira’s product line. 

Outside  the  United  States,  the  Company  pursues  collaborative  arrangements  with  established  pharmaceutical  and 
distribution companies for marketing, distribution, and sale of its products. 

In China, MedMira has formed a strategic partnership with Triplex to market and distribute the Company’s rapid HIV test 
within  the  assigned  territory.  This  strategic  partnership  also  encompasses  the  assembly  and  packaging  of  final  product 
components.  

If  any  of  the  Company’s  distribution  agreements  are  terminated  and  the  Company  is  unable  to  enter  into  alternative 
agreements, or if the Company elects to distribute new products directly, additional investment in sales and marketing 
resources would be required which would increase future selling, general and administrative expenses. The Company has 
limited experience in direct sales, marketing and distribution of its products. A failure of the Company to successfully market 
its products would have a material and adverse effect on the Company. 

Manufacturing capabilities and scale-up 

The Company must manufacture its products in compliance with regulatory requirements, in sufficient quantities and on a 
timely  basis,  while  maintaining  product  quality  and  acceptable  manufacturing  costs.  If  it  is  unable  to  manufacture  or 
contract  for  such  capabilities  on  acceptable  terms  for  its  products  under  development,  MedMira’s  plans  for 
commercialization could be materially adversely affected. 

MedMira’s manufacturing facilities are, or will be, subject to periodic regulatory inspections by the FDA, CE, CFDA and other 
regulatory  agencies  and  these  facilities  are  subject  to  Quality  System  Regulations  requirements  of  the  FDA  and  other 
standards  organizations.  MedMira  may  not  satisfy  such  regulatory  or  standards  requirements,  and  any  failure  to  do  so 
would have a material adverse effect on the Company. 

18 

 
 
Management’s Discussion & Analysis 
For the year ended July 31, 2020 

In addition, production and scale-up of manufacturing for new products may require the development and implementation 
of new manufacturing technologies and expertise. Manufacturing and quality control problems may arise as the Company 
attempts  to  scale-up  manufacturing  and  such  scale-up  may  not  be  achieved  in  a  timely  manner  or  at  commercially 
reasonable cost, or at all. 

Rapidly changing technology 

The in vitro diagnostic testing field as a whole is characterized by rapidly advancing technology that could render MedMira’s 
products obsolete at any time and thereby adversely affect the financial condition and future prospects of the Company. 

Uncertainties regarding healthcare reimbursement and reform 

The future revenues and profitability of diagnostic companies as well as the availability of capital may be affected by the 
continuing efforts of government and third party payers to contain or reduce costs of healthcare through various means. 
For example, in certain foreign markets, pricing or profitability is subject to government control. In the US, there has been, 
and the Company expects that there will continue to be, a number of federal and state proposals to implement similar 
government  controls.  While  the  Company  cannot  predict  whether  any  such  legislative  or  regulatory  proposals  will  be 
adopted, the announcement or adoption of such proposals could have a material adverse effect on the Company’s results 
of operations. 

Product liability 

MedMira may be subject to claims of personal injury and could become liable to clinical laboratories, hospitals and patients 
for injuries resulting from the use of its products. MedMira could suffer financial loss due to defects in its products and such 
financial loss together with litigation expenses could have a material adverse effect on its operations. MedMira has obtained 
product liability insurance to protect against possible losses of this nature. However, no assurance can be given that such 
insurance will be adequate to cover all claims or that MedMira will be able to maintain such insurance at a reasonable cost. 

COVID-19 related uncertainties 

COVID-19. Since January 31, 2020, the outbreak of COVID-19 (coronavirus) has resulted in governments worldwide enacting 
emergency measures to combat the spread of the virus. These measures have caused material disruption to businesses 
globally resulting in an economic slowdown, and global equity markets have experienced significant volatility and weakness. 
The duration and impact of the COVID-19 outbreak is unknown at this time, as is the outcome of government and central 
bank interventions.  In management's estimation, these events have not had a material unrecorded impact on the carrying 
value of assets and liabilities reported in these financial statements as at July 31, 2020. The duration and impact of the 
COVID-19 pandemic remains unclear at this time. Therefore, it is not possible to reliably estimate the duration and severity 
of these consequences, as well as their impact on the financial position and results of the company for future periods. 

Risks and uncertainties related to the Company’s intellectual property 

No assurance of patent protection 

MedMira has filed patent applications in the United States, Canada, China, and other foreign countries relating to various 
aspects of its rapid diagnostic platform, processes, reagents, and equipment. Although it is management’s belief that the 
patents  for  which  the  Company  applied  may  be  issued,  there  can  be  no  such  assurance,  nor  can  MedMira  assure  that 
competitors will not develop functionally similar or superior diagnostic testing devices. Moreover, there is a question as to 
the extent to which biotechnology discoveries and related products and processes can effectively be protected by patents. 
The law regarding the breadth or scope of biotechnology patents is new and evolving. No assurance can be given that, if a 
patent issued to MedMira is challenged, it will be held valid and enforceable or will be found to have a scope sufficiently 
broad to cover competitors’ products or processes. The cost of enforcing MedMira’s patent right, if any, in lawsuits that it 
may bring against infringers may be significant and could limit MedMira’s operations. 

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Management’s Discussion & Analysis 
For the year ended July 31, 2020 

Possible patent infringement 

The extent to which biotechnology discoveries and related products and processes can be effectively protected by patents 
and be enforceable is uncertain and subject to interpretation by the courts. The technologies, products, and processes of 
MedMira may be subject to claims of infringement on the patents of others and, if such claims are successful, could result 
in the requirement to access such technology by license agreement. There can be no assurance that such licenses would be 
available on commercially acceptable terms. If MedMira is required to acquire rights to valid and enforceable patents but 
cannot do so at reasonable cost, MedMira’s ability to manufacture or market its products would be materially adversely 
affected. The cost of MedMira’s defence against infringement charges by other patent holders may be significant and could 
limit MedMira’s operations. 

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