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Mirion

mir · TSX Industrials
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Ticker mir
Exchange TSX
Sector Industrials
Industry Industrial - Machinery
Employees 11-50
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FY2016 Annual Report · Mirion
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Annual Report  
2016 

www.medmira.com 

 
 
 
 
Contents 

Vision, Mission & Core Values 

Message from the Chairman 

Message from the CEO   

p.1 

p.2 

p. 3 

Management Discussion & Analysis 

p. 5 

Investor Information 

Corporate Information   

p. 25 

p. 25 

Our Rapid Test Product Lines 

www.medmira.com 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Vision 

To transform the rapid diagnostics industry by becoming the leading 
brand known for fast, accurate, value-add testing products that 
enhance human health and wellness and continually generate long 
term value for our stakeholders. 

Our Mission 

To employ our one-of-a-kind, patented technology platform to 
develop, market and sell high quality, easy-to-use, time and cost-saving 
products that improve global healthcare and save lives. 

Our Core Values 

Our Company is built on a set of core shared values that form a 
consistent base for how we operate and interact with our customers, 
employees, shareholders, and partners. 

Innovation – It is the lifeblood of our Company and at the heart of 
everything we do. 

Excellence – We consistently embrace excellence in the disciplines of 
quality science, business, and manufacturing. 

Collaboration – We build relationships with like-minded partners, 
alliances, and team members to foster new opportunities and 
continued innovation. 

Integrity – Doing the right thing is a standard principle by which our 
entire team operates. 

Passion – Our team has an intense passion for science, diagnostics, and 
technology, which shines through in the quality healthcare solutions we 
deliver. 

Results-oriented  – We  are  focused on  delivering  high  quality  on-time 
results to drive growth and profitability. 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
A Message from MedMira’s Chairman 

Dear Shareholders, 

This year, MedMira made progress on a number of strategic fronts that laid groundwork for future growth.  In 
the face of continual financial challenges, the team was able to deliver on the Company’s vision of helping people 
know… and set the stage for further advances in 2017.   

The Company maintains its focus on the core values – innovation, excellence, collaboration, integrity, passion 
and results.  These values together with the MedMira Rapid Vertical Flow (RVF) Technology enable the MedMira 
team  to  cultivate  a  R&D  product  pipeline  based  on  emerging  market  needs  which  the  Company  is  uniquely 
positioned to meet with new rapid testing solutions.   

As populations age, personalized medicine becomes mainstream, 
and  hospitals  and  physicians  continue  to  seek  operational 
efficiencies, diagnostics are becoming critical hub of the greater 
healthcare ecosystem.  Decisions are made, treatment plans are 
created,  and  monitoring  happens  only  with  the  answers  and 
information  that  diagnostics  provide.  MedMira  and  its  RVF 
Technology have a defining role to play in this ongoing evolution 
of diagnostics and we are proactively pursuing the right opportunities for the Company. 

The Board and management are strongly committed to steady improvement in the Company’s performance.  
We’ve set a sound strategy to achieve this, which includes pursuing new opportunities for RVF Technology and 
continuing to add new rapid testing solutions to our product mix.  As we move in to 2017, we are united in 
advancing MedMira as a diagnostics leader to deliver value for customers, employees, and shareholders. 

Thank you Shareholders, for your continued support of MedMira. 

Marvyn Robar 
Chairman 

2 

 
 
 
 
 
 
A Message from Our Co-Founder & CEO 

Dear Shareholders, 

Since our beginning we have remained solidly committed to our vision of helping people know… and this was no 
different  in  2016.    Enabled  by  Rapid  Vertical  Flow  (RVF)  Technology  and  the  unique  diagnostic  tools  and 
functionality  that  it  delivers,  MedMira  continues  to  deliver  critical  health  information  where  and  when  it  is 
needed. 

Diagnostics influence 70% of the medical decisions made by healthcare 
providers and are critical in monitoring and early treatment. 

MedMira is capitalizing on the rapidly transforming diagnostics landscape with RVF Technology and its 
unsurpassed speed and multiplexing capabilities.  In 2016, we delivered Reveal G4 to the U.S. market with new 
applications for fingerstick and venipuncture whole blood samples, making this high performance product 
even easier to use in the field, at the point-of-
care, or where ever testing initiatives are being 
delivered.  The product’s performance in clinical 
trials with the at-risk populations was excellent, 
continuing the same high quality reliable 
delivery of results as predecessor products in 
this line.  While the new whole blood 
applications open many new market segments 
for Reveal G4 we are not standing still.  There is 
still more to deliver in rapid HIV testing and we 
will look to advance Reveal G4 even further in 
2017. 

The Company continued to build market share and industry mindspace in the tissue and eye bank industry in 
2016 and we are focused on expanding this business line in 2017.  Being part of this industry sector required us 
to actively participate in our customers’ businesses and listen to their needs.  As an industry partner, we took 
what we learned back to our lab and advanced our Miriad products even further to address some of the unique 
challenges of using rapid screening tools in tissue procurement. 

Our team is applying these customer listening skills across all aspects of our business as we carefully examine 
market trends, listen to customers’ pain points, and determine how we can help.  Sometimes the answers are 
simple, and we can fast-track these advancements through to existing products to rapid meet customers’ needs.  
In other cases, we’re adding to our R&D pipeline where we take ideas from discovery to commercialization to 
meet the current and future needs of the market. 

We’re  applying  the  same  kind  of  focus  to  advancing  our  platform  technology.    While  the  potential  of  RVF 
Technology in the global healthcare market continues to be unmeasurable, we must always proactively look at 
the future of rapid diagnostics and what will be needed 5, 10 or 20 years from now to continue helping people 
know... 

3 

 
 
Looking ahead to 2017, together with our Board we have set out a clear path for organic growth from within our 
own R&D pipeline using RVF Technology as a basis for this growth.  We will continue to collaborate with world 
class partners looking for diagnostics solutions or a unique development platform for their innovations.  Building 
on the market momentum we have developing in the U.S. with Reveal G4 and Miriad we will look to expand this 
footprint  and  advance  in other  international markets  with  new  rapid  testing  solutions  to ensure MedMira  is 
leading the transformation in rapid diagnostics. 

On behalf of management and the entire MedMira team, thank you for your continued support.      

Hermes Chan 
Co-Founder & CEO 

4 

 
 
  
 
 
 
MedMira Inc. 

Management’s Discussion & Analysis 

For the year ended July 31, 2016 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Forward looking statements 

This document contains forward looking statements,  such as statements regarding future sales opportunities in various 
global regions and financing initiatives that are based on current expectations of management.  These statements involve 
uncertainties  and  risks,  including  MedMira  Inc.’s  (MedMira  or  the  Company)  ability  to  obtain  and/or  access  additional 
financing with acceptable terms, and delays in anticipated product sales.  Such forward-looking statements should be given 
careful consideration and undue reliance should not be placed on these statements.  

The  preparation  of  Management’s  Discussion  and  Analysis  (MD&A)  may  require  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities as of the date of the financial statements and the 
reported amount of revenue and expenses during the reporting period.  Management bases estimates and judgments on 
historical experience and on various other factors that are believed to be reasonable under the circumstances, the results 
of which form the basis for making judgments about the carrying value of assets and liabilities.  Actual results may differ 
from these estimates under different assumptions or conditions.  Management believes the accounting policies, outlined 
in  the  Significant  Accounting  Policies  section  of  its  consolidated  interim  financial  statements,  affect  its  more  significant 
judgments and estimates used in the preparation of its consolidated financial statements. 

Introduction 

The following MD&A for the three months and year ended July 31, 2016 has been prepared to help investors understand 
the  financial  performance  of  MedMira  in  the  broader  context  of  the  Company’s  strategic  direction,  the  risk  and 
opportunities as understood by management, and the key metrics that are relevant to the Company’s performance.  The 
Audit Committee of the Board of Directors has reviewed this document and all other publicly reported financial information 
for integrity, usefulness, reliability and consistency. 

Annual references are to the Company’s fiscal years, which end on July 31.  All amounts are expressed in Canadian dollars 
(CAD) unless otherwise noted.   

Additional information about MedMira, this document, and the related quarterly financial statements can be viewed on 
the Company’s website at www.medmira.com and are available on SEDAR at www.sedar.com.  

About MedMira 

MedMira  is  a  biotechnology  company  engaged  in  the  development  and  commercialization  of  rapid  diagnostics  and 
technology platforms.  The Company is headquartered in Halifax, Nova Scotia, Canada and is listed on the TSX Venture 
Exchange (TSX-V) under the symbol MIR.   

The patented MedMira Rapid Vertical Flow (RVF) Technology platform is the basis for the Company’s line of rapid tests.  
Diagnostic applications based on this technology are highly accurate, easy-to-use, and produce instant results – a strong 
advantage over most other rapid diagnostics on the market today.  These features are enhanced further with ability to 
deliver multiplex results on one test device with just one drop of specimen.  The Company has created a new generation of 
rapid tests that are based on the need to provide immediate answers without increasing costs.  

MedMira’s  technology  platform  and  growing  portfolio  of  diagnostic  tools  demonstrate  excellence  in  performance  and 
quality in the highly competitive diagnostics industry.  More than $30 million has been invested in perfecting MedMira’s 
core  technology,  which  has  proven  itself  time  and  time  again  with  its  excellent  clinical  performance  and  its  success  in 
rigorous evaluations and inspections, leading to regulatory approvals for rapid diagnostic solutions in the United States (U.S. 

6 

 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Food and Drug Administration (FDA)), Canada (Health Canada), the notified body in the European Union (CE Mark), and 
China (CFDA – formerly known as SFDA) and in a number of countries in Latin America, Africa, and Asia.  The Company’s 
quality system is ISO 9001 and ISO 13485 certified.   

MedMira sells its rapid tests through a network of  medical distributors and strategic business development partners to 
customers in all sectors of the healthcare industry, including laboratories, hospitals, point-of-care facilities, governments, 
and public health agencies.   

In addition to clinical diagnostics, the Company offers the Miriad product line to create new opportunities in the high 
value technology licensing sector.  This business line allows the Company to monetize its award winning technology and 
core capabilities, including R&D, product development, and regulatory proficiency.  Miriad provides access to MedMira RVF 
Technology for researchers, developers, and biotech companies on a license basis to facilitate the creation of new rapid 
tests or the transition of existing tests to this unique platform.  Infiltrating new and different core sectors of the diagnostic 
industry, such as veterinary and environmental, with the Company’s technology, enables MedMira to build a higher degree 
of global awareness, generate new revenue streams, and provide a superior diagnostic platform to the market.   

Intellectual property 

The Company strives to protect its intellectual property in established and emerging markets around the world as warranted. 
MedMira’s  intellectual  property  portfolio  for  its  Rapid  Vertical  Flow  Technology  and  the  methodology  behind  its  rapid 
diagnostics includes the following: 

Patent # 

Title 

Jurisdiction 

9,164,087 

Rapid Diagnostic Device, assay and multifunctional Buffer 

United States 

9,086,410 

Downward or vertical flow diagnostic device and assay 

United States 

8,025,850 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

8,287,817 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

8,586,375 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

7,531,362 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

United States 

D706945 

Diagnostic Device 

D706466 

Diagnostic Device 

EP1417489 

Rapid Diagnostic Device and Assay 

EP1328811 

HCV Mosaic Antigen Composition 

ZL02819646.5 

Rapid Diagnostic Device and Assay 

United States 

United States 

Europe 

Europe 

China 

2,493,616 

Rapid Diagnostic Device, Assay and Multifunctional Buffer 

Canada 

The  Company  has  other  patents  pending  patents  in  the  U.S.  as  well  as  two  design  patents  in  force  or  pending  in  eight 
markets. 

The Company’s corporate and product brand names are protected by trademarks in the U.S. and Canada.  

7 

 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Corporate update 

In FY2016, MedMira  maintained its robust rapid diagnostics development and commercialization pipeline  with ongoing 
evaluation of emerging trends and market conditions, new product concepts, and prototyping.  Additionally, the Company 
continued its collaborations with world class partners for the creation of new applications on the RVF Technology platform.   

The Company received FDA approval on Reveal G4 Rapid HIV-1 Antibody Test (Reveal G4) in Q1 2016.  Building on the solid 
performance of predecessor tests in the Reveal product line, Reveal G4 is MedMira’s first whole blood approval in the U.S. 

MedMira’s sales and marketing focus for FY2016 was the U.S. market, particularly growth in the Reveal and Miriad product 
lines.  

With Reveal G4 FDA approval received during Q1, the concentration of activities in subsequent quarters was product launch 
and  sales  channel  activation.    Officially  introduced  during  the  National  HIV  Prevention  Conference  in  Atlanta,  GA,  in 
December 2015, Reveal G4 added whole blood applications for fingerstick and venipuncture whole blood samples.  These 
new capabilities effectively extended the product line from serum and plasma testing in the laboratory to point-of-care 
settings where more and more HIV testing is taking place to meet U.S. guidelines which now advise routine HIV testing as 
part of normal healthcare for persons aged 15-65 and all pregnant women.   

As  part  of  the  Reveal  G4  market  launch,  MedMira  fully  activated  its  two  U.S.  sales  and  distribution  channels,  VWR 
International LLC and Cardinal Health, with Reveal G4 internal launches, sales and product training sessions, and key account 
visits.  Additionally, MedMira continued to support these sales channels with targeted Reveal G4 marketing efforts in key 
industry sectors where Reveal G4 whole blood tests could meet demand.  These efforts included MedMira’s debut at the 
2016 Association of Public Health Laboratories Annual Meeting. 

In parallel with the promotion and brand building efforts for Reveal G4 in the U.S. market, the Company also increased its 
presence in the tissue and eye bank sector, where customers across the U.S. are using the Miriad HBc/HIV/HCV and Miriad 
HCV/HIV rapid tests as part of tissue procurement procedures.  During FY2016, MedMira focused on building the Company’s 
profile as an industry partner in this sector.  The Company became an affiliated member of the American Association of 
Tissue Banks, participated in the AATB Annual Meeting, and sponsored the AATB Quality Donor and Suitability Workshop.  
MedMira  also  made  its  debut  at  the  Eye  Bank  Association  of  America’s  Annual  Meeting  and  participated  in  internal 
customer training.  Collectively these targeted marketing efforts within the tissue and eye bank community were successful 
in raising MedMira’s profile as an industry partner, increasing the use of Miriad, and providing the opportunity for MedMira 
customers to speak to their colleagues about their experience with the product. 

In addition to these two main areas of focus, FY2016 saw the increase of sales support initiatives.  A website refresh to 
focus on core areas of business including the RVF Technology platform, Reveal G4, and Miriad for the tissue and eye bank 
sector,  and  the  creation  of  product  specific  infographics  and  sales  collateral  further  supported  MedMira’s  sales  and 
distribution channels in the U.S. 

During Q1 2016, the Company received CAD $5 million in equity investments from MedMira Holding AG (formerly OnSite 
Lab Holding AG).  This investment, from MedMira’s controlling shareholder, supported an increased sales and marketing 
drive in the U.S. market as well as ongoing research and development and product commercialization activities.   

For the remainder of FY2016, the focus of the Finance team was continued fiscal streamlining, finding a balance in managing 
operating expenses with ongoing investment in sales, marketing, and product commercialization initiatives. 

The primary focus of MedMira is the U.S. market, however there were continued sales and business development efforts 
within our global sales and distribution partner network which garnered sales in Latin America and Asia Pacific. 

8 

 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Financial results  

Basis of preparation and significant accounting policies 

The basis of financial statement preparation and the significant accounting policies of MedMira are described in Notes 2 
and 3 of the Company’s July 31, 2016 consolidated financial statements. 

Selected quarterly information (in thousands of dollars except per share amounts) 

Income statement 

Q4 2016  Q3 2016  Q2 2016  Q1 2016  Q4 2015  Q3 2015  Q2 2015  Q1 2015 

Revenue 

Cost of sales 

Gross profit 

Operating expenses 

Other expenses (gains) 

 $  

(957) 

(991) 

34 

1946 

150 

$ 

230 

66 

164 

1205 

173 

Net earnings (loss) before tax 

(2,062) 

(1,214) 

$ 

1370 

1134 

236 

1,051 

167 

(982) 

$ 

1614 

1028 

586 

1296 

190 

(900) 

 $  

1,463 

1,028 

435 

548 

186 

$ 

1,345 

1,114 

231 

904 

179 

$ 

723 

403 

320 

1,261 

96 

$ 

521 

327 

194 

939 

297 

(299) 

(852) 

(1,037) 

(1,042) 

Balance sheet 

Current assets 

Non-current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Q4 2016  Q3 2016  Q2 2016  Q1 2016  Q4 2015  Q3 2015  Q2 2015  Q1 2015 

$ 

678 

192 

870 

8,277 

255 

8,532 

$ 

1930 

217 

2,147 

5,746 

2,201 

7,947 

$ 

3648 

242 

3,890 

4,723 

3,753 

8,476 

$ 

4,465 

256 

4,721 

3,939 

4,412 

8,351 

$ 

1,520 

264 

1,784 

6,993 

2,495 

9,488 

$ 

991 

291 

1,282 

5,765 

2,923 

8,688 

$ 

925 

313 

1,238 

5,754 

3,159 

8,913 

$ 

1,352 

335 

1,687 

5,061 

3,265 

8,326 

Total shareholders deficiency 

(7,662) 

(5,800) 

(4,586) 

(3,630) 

(7,704) 

(7,406) 

(7,676) 

(6,640) 

Total liabilities and equity 

870 

2,147 

3,890 

4,721 

1,784 

1,282 

1,238 

1,687 

Net earnings (loss) per share 

(0.004) 

(0.002) 

(0.001) 

(0.001) 

(0.001) 

(0.001) 

(0.002) 

(0.002) 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Fourth quarter analysis 

The following table compares the results of operations for the three months ended July 31, 2016 to the three months 
ended July 31, 2015. 

For the three months ended 

31-Jul-16 

31-Jul-15 

$ 

$ 

222,751  

           -  

(72,685) 

150,066  

(1,180,037) 

1,063,632  

(116,405) 

 (1,284,564) 

 (249,100) 

 (157,001) 

 (255,538) 

(1,946,203) 

159,428  

           -  

(52,431) 

106,997  

1,303,805  

(975,160) 

328,645  

330,932  

(160,514) 

(159,869) 

(558,624) 

(548,073) 

Better 
(worse) 

$ 

63,323  

0  

(20,254) 

43,069  

(1,303,805) 

88,472  

(445,050) 

(1,615,496) 

(88,586) 

2,868  

303,086  

(1,398,130) 

Product 

Product sales 

Royalties 

Product cost of sales 

Gross margin on product 

Services 

Service sales 

Service cost of sales 

Gross margin on services 

Operating expenses 

Research and development 

Sales and marketing 

Other direct costs 

General and administrative 

Total operating expenses 

Operating (expense) income 

(1,912,542) 

(112,433) 

(1,800,109) 

Non-operating expenses 

Financing (expense) income 

Net Loss 

(149,457) 

(2,061,999) 

(185,879) 

(298,312) 

36,422  

(1,763,687) 

Product revenue and gross margin 

The  Company  recorded  revenue  from  product  sales  and  royalties  in  the  quarter  ended  July  31,  2016  of  $222,751  as 
compared to $159,428 for the same period last year. The increase in revenue was due to additional sales in Latin America 
and the US. Gross profit for the quarter was $150,066 (67.3%) compared to $106,997 (67.1%) in the same period in 2015.  

10 

 
 
 
 
  
  
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
Management’s Discussion & Analysis 
July 31, 2016 

The cost of product sales was $72,685 during the three months ended July 31, 2016 (July 31, 2015– $52,431). 

Service revenue and gross margin 

The Company recorded revenue from service sales of $-1,180,037 in the three months ended July 31, 2016 (July 31, 2015 - 
$1,303,805). The Company earned revenue and gross margin on two research contracts with the United States military. The 
decrease in service sales revenue during the fourth quarter was related to the Company derecognizing service revenue 
recorded in the second quarter FY2016 for service sales revenue from the contract with the U.S. military.  This derecognition 
was necessary due to continuing reimbursement activities associated with the U.S. military contract.  

Operating expenses 

Total operating expenses increased to $1,912,542 in the quarter ended July 31, 2016, compared to $548,073 during the 
same period in 2015.  

−  Research and development expenses for the quarter ended July 31, 2016 were $1,284,564, compared to a recovery of 
$330,932  for  the  same  period  last  year.  The  increase  in  research  and  development  expenses  is  related  to  ongoing 
commercialization activities and product approval submissions with FDA in the United States. 

− 

Sales and marketing expenses for the quarter ended July 31, 2016 was $249,100 compared to $160,514 for the same 
period last year. This increase was due to additional sales and marketing strategies implemented to promote its G4 and 
Miriad product line. 

−  Other direct costs for the three months ended July 31, 2016 were $157,001 compared to $159,869 for the same period 

last year.  

−  Administrative expenses were $255,538 for the quarter ended July 31, 2016, compared with $558,624 for the same 
period in 2015. The decrease of 54.30% was due to the cost restructuring measures implemented during FY2015.  

Non-operating income and expenses 

− 

The Company had financing expenses of $149,457 in comparison to $185,879 in FY2015. The decrease was due to 
repayment of short-term loans. 

11 

 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Year to date analysis 

The following table compares the results of operations for the year ended July 31, 2016 to the year ended July 31, 2015. 

For the year ended 

31-Jul-16 

$ 

31-Jul-15 

$ 

Better(worse) 

$ 

Product 

Product sales 

Royalties 

Product cost of sales 

Gross margin on product 

Services 

Service sales 

Service cost of sales 

Gross margin on services 

Operating expenses 

Research and development 

Sales and marketing 

Other direct costs 

General and administrative 

Total operating expenses 

962,140  

0  

(284,904) 

677,236  

1,294,692  

(952,633) 

342,059  

 (2,518,546) 

 (792,456) 

 (714,515) 

 (1,472,640) 

(5,498,157) 

1,130,419  

753  

(443,002) 

688,170  

2,921,169  

(2,428,973) 

492,196  

(874,143) 

(503,535) 

(623,742) 

(1,920,421) 

(3,921,841) 

(168,279) 

(753) 

158,098  

(10,934) 

(1,626,477) 

1,476,340  

(150,137) 

(1,644,403) 

(288,921) 

(90,773) 

447,781  

(1,576,316) 

Operating (expense) income 

(4,478,861) 

(2,741,475) 

(1,737,386) 

Non-operating expenses 

Financing (expense) income 

Net Loss 

Product revenue and gross margin 

(679,539) 

(5,158,401) 

(758,090) 

(3,499,565) 

78,551  

(1,658,836) 

The Company recorded revenue from product sales in the year ended July 31, 2016 of $962,140 as compared to $1,131,172 
for the same period last year. Gross profit on product sales for the year was $677,236 compared to $688,170 in the same 
period last year. The profit margin increased to 70.4% from 60.8% due to the Company’s strategic focus on the US market.  

Service revenue and gross margin 

12 

 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

The Company recorded revenue from service sales in the year ended July 31, 2016 of $1,294,692 as compared to $2,921,169 
for the same period last year. The Company earned revenue and gross margin on two research contracts with the United 
States military. The decrease in service revenue is due to the completion of the US military contracts as expected by the 
management. 

Operating expenses 

Total operating expenses increased by $1,576,316 from $3,921,841 for the year ended July 31, 2015 to $5,498,157 for the 
year ended July 31, 2016. 

−  Research and development expenses for the year ended July 31, 2016 were $2,518,546 compared to $874,143 for the 
year ended July 31,  2015.  Actual research expenses in July 31, 2016  for the year  were $3,471,179 (July 31, 2015 – 
$3,033,116 which was offset by reimbursements of research costs (July 31, 2015 – $294,425) and allocation of $952,633 
to cost of sales (July 31, 2015 – $2,428,973). The comparative increase in research costs was directly attributable to 
greater activity related to the United States military contracts and new product developments.  

− 

Sales and marketing expenses for the year ended July 31, 2016 were $792,456 compared to $503,535 for the same 
period last year. The increase in sales and marketing cost was due to the launch of the Company’s FDA approved G4 
rapid test in the USA in addition to the increased brand awareness of MedMira’s Miriad product line in the tissue bank 
sector. 

−  Other direct costs for the year ended July 31, 2016 were $714,515, compared to $623,742, for the same period last 

year.  

−  General and administrative expenses were $1,472,640 for the year ended July 31, 2016, compared to $1,920,421 for 
the  same  period  in  2015.  The  decrease  of  23.30%  in  administrative  expense  was  due  to  the  cost  restructuring 
implemented in FY2015. 

Non-operating income and expenses 

Total other expenses were $679,539 in the year ended July 31, 2016, compared to an expense of $758,090 during the 
same period in FY2015. 

− 

Financing expenses, including interest expense, were $679,539 for the year ended July 31, 2016 in comparison to 
$758,090 in the same period last year.  

13 

 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Geographic information 

The Company organizes and records the sales and distribution of its products and services based on major geographical 
territories around the world.  The table below provides the three month and annual geographic breakdown of revenue. 

Product and service revenue 

Product and service revenue 

For the three months ended 

For the year ended 

31-Jul-16 

$ 

131,684 

59,398 

2,161 

29,509 

- 

- 

- 

31-Jul-15 

$ 

31-Jul-16 

$ 

1,452,193 

1,974,349 

- 

6,273 

4,518 

- 

- 

294 

187,523 

33,765 

61,195 

- 

- 

- 

31-Jul-15 

$ 

3,591,649 

111,721 

27,130 

82,138 

238,663 

791 

294 

222,752 

1,463,278 

2,256,832 

4,052,386 

North America 
Latin America and the 
Caribbean 
Europe 

Asia Pacific 

West Asia 

Middle East 

Other 

Total revenue 

Liquidity and capital resources 

Cash and working capital 

The Company had a cash reserve of $46,120 on July 31, 2016, as compared to $262,392 on July 31, 2015.  The Company’s 
net working capital position as of July 31, 2016 was a deficit of $7.6 million compared to the July 31, 2015 working capital 
deficit of $5.5 million.  The Company has incurred losses and negative cash flows on a cumulative basis since inception.  For 
the year ended July 31, 2016, the Company incurred a net loss from operating activities of approximately $5.2 million and 
negative cash flow of $4.7 million, compared to a net loss from operations of $2.9 million and negative cash flow from 
operations of $2.6 million for the same period in 2015.  

Operating activities 

MedMira generated negative cash flows from operations of $4.7 million for the year ended July 31, 2016, compared to 
negative cash flows of $2.9 million for the year ended July 31, 2015.    

Financing activities 

Net cash inflows from financing activities was $3.9 million for the year ended July 31, 2016, compared to $2.7 million for 
the same period in 2015.  

Investing activities 

Cash outflow from investments was $27,249 during the year ended July 31, 2016, compared to $-nil for the same period in 
2015.  

Debt 

14 

 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

As at July 31, 2016, the Company had loans payable with a carrying value of $6.2 million compared to $7.0 million at July 
31, 2015. The decrease in the carrying value of loans payable from July 31, 2015 to July 31, 2016 is due to a decrease in 
short term loans. The Company’s loans have an average payment term of 2.5 years.  

Further discussions on liquidity and capital resources can be found in the Liquidity Risk section of this document, under 
Need for Additional Capital in the Risk and Uncertainties section in this document and in Notes 2 and 11 of the Company’s 
July 31, 2016 condensed interim consolidated financial statements. 

Equity/Shares 

The Company is authorized to issue an unlimited number of common shares without nominal par value.  During fiscal year 
2016 the company issued 100,000,000 common shares.  The number of issued and outstanding common shares on July 31, 
2016  was  658,364,320.    The  Company  is  also  authorized  to  issue  an  unlimited  number  of  Series  A  preferred  shares 
redeemable  at  $0.001  per  share  after  March  31,  2010,  convertible  into  an  equal  number  of  common  shares  upon  the 
Company meeting certain milestones.  There were 5,000,000 Series A preferred shares issued and outstanding on July 31, 
2016. 

The Company had 2,094,792 outstanding stock options on July 31, 2016.  The outstanding stock options have a weighted 
average exercise price of $0.10 per share and a weighted average remaining term of 1.6 year. The number of outstanding 
warrants on July 31, 2015 was 266,100,000. The outstanding warrants have a weighted average exercise price of $0.10 per 
share. 

Off balance sheet arrangements 

The Company was not party to any off balance sheet arrangements as of July 31, 2016. 

Financial instruments – fair value 

The  Company  recognizes  financial  instruments  based  on  classification.  Depending  on  the  financial  instruments’ 
classification, changes in subsequent measurements are recognized in net loss or other comprehensive loss. The Company 
has implemented the following classifications: 

Financial assets 

−  Cash and bank balances: Classified as loans and receivables and recorded at amortized cost using the effective interest 

method. 

− 

Trade  and  other  receivables:  After  initial  fair  value  measurement,  trade  and  other  receivables  are  measured  at 
amortized cost using the effective interest method. 

Financial liabilities 

− 

Total bank indebtedness long-term debt, accounts payable and accrued liabilities: After initial fair value measurement, 
these financial liabilities are measured at amortized cost using the effective interest method. 

Management believes the carrying value of accounts receivable, bank indebtedness, and accounts payable and accrued 
liabilities approximate fair value at the year-end due to their short-term nature. 

Fair value estimates are made at a specific point in time based on relevant market information. These estimates involve 
uncertainties and matters of significant judgement and cannot be determined with precision. Change in assumptions and 
estimates could significantly affect fair values. 

15 

 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Financial instruments – risk factors 

MedMira  has  exposure  to  the  following  risks  from  its  financial  instruments:  liquidity  risk,  credit  risk,  currency  risk,  and 
interest rate risk. Senior management monitors risk levels and reviews risk management activities as necessary. 

Liquidity risk 

The Company manages liquidity by forecasting and monitoring operating cash flows and through the use of revolving credit 
facilities and share issuances. 

The Company has incurred losses and negative cash flows from operations on a cumulative basis since inception. For the 
year ended July 31, 2016, the Company realized a net loss of $5.2 million (July 31, 2015 - $3.5 million), consisting of a net 
loss from operations of $4.5 million (July 31, 2015 - $2.7 million), and other non-operating losses of $0.7 million (July 31, 
2015 - $0.8 million). Negative cash flows from operations were $4.7 million (July 31, 2015 - $2.9 million). As at July 31, 2016, 
the Company had an accumulated deficit of $83.5 million (July 31, 2015 - $78.3 million) and a negative working capital 
position of $7.6 million (July 31, 2015 - $5.5 million). In addition to its on-going working capital requirements, the Company 
must secure sufficient funding for its research and development programs for existing commitments, including its current 
portion of loans of approximately $6.0 million. These circumstances cast significant doubt as to the ability of the Company 
to meet its obligations as they come due and, accordingly, the appropriateness of the use of accounting principles applicable 
to a going-concern. 

Management  is  pursuing  other  financing  alternatives  to  fund  the  Company’s  operations  so  it  can  continue  as  a  going-
concern. Management plans to secure the necessary financing through new equity and debt arrangements. Nevertheless, 
there is no assurance that this initiative will be successful. 

Credit risk 

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the 
Company. The company mitigates this risk by requiring a 50% down payment on most orders at the time of purchase, and 
the remaining 50% prior to shipment. The Company derives approximately 84% (July 31, 2015—83%) of its revenue from 
four (July 31, 2015— three) main customers and, for these customers, assesses the recoverability of each account on a 
regular basis. As of July 31, 2015, 91% of the accounts receivable balance is due from two customers (July 31, 2015—99% 
due from three customers) and no other customers account for more than 10% of the accounts receivable balances as at 
July 31, 2016. 

Currency risk 

MedMira receives most of its revenues in foreign currencies and incurs expenses in US and Canadian currencies. As a result, 
the Company is subject to uncertainty as foreign exchange rates fluctuate. The exchange fluctuations from year to year 
have accounted for a significant portion of the company’s exchange gain and loss. Most sales are in USD, however, they are 
recorded at the exchange rate prevailing on or near the transaction date and collected in a timely manner. 

The  Company  also  experiences  currency  exposure  resulting  from  balance  sheet  fluctuations  of  US-denominated  cash, 
accounts receivable, accounts payable and US-denominated promissory notes. 

MedMira mitigates this currency risk by maintaining a balance of USD currency which is used to pay down US-denominated 
liabilities and replenishes the balance through US-denominated revenues. 

Interest rate risk 

The Company is not exposed to interest rate risk as it borrows funds at fixed rates.  

16 

 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Related party transactions 

The following transactions occurred with related parties during the year ended July 31, 2016: 

•  A short term loan totalling $180,000 was to repaid MedMira Holding AG (2015 - $0).  

•  A short term loan totalling $350,000 was repaid to  Andurja AG (2015 - $0). 

•  Director fees totalling $14,166 were incurred (2015 - $13,750). 

•  A short term loan totalling $276,100 was received and repaid to Ritec AG (2015 - $0). 

•  A long term loan totalling $74,796 was repaid to an employee (2015 – $5,872). 

The following balances with related parties were outstanding at July 31, 2016: 

•  Accounts payable totalling $10,000 was due to directors (2015 - $10,543). 

•  Accounts payable totalling $26,901 was due to officers (2015 - $193,629). 

•  A long term loan totalling $241,565 was due to the Chief Financial Officer (2015 - $229,585). 

•  A royalty payment was estimated/owing to MedMira Holding AG of $31,991 (2015 - $260,000). 

•  A long term loan totalling $3,495 was owed to an employee (2015 - $78,291). 

Summary Compensation Table – Officers 

Period 

Paid 
Compensation 
($) 

Accrued 
Compensation 
($) 

Paid 
Compensation 
related to 
previous fiscal 
years ($) 

Share- and 
Option-
based 
Awards* 
($) 

All other 
compensation 
($)(1) 

Total 
Compensation 
($) 

Name and 
Principal 
Position 

Hermes Chan 
CEO 

Sing Chan 
COO 

Robyn Cook 
CCO 

Fiscal 2016 

188,000 

Fiscal 2016 

101,538 

-   

 -  

Fiscal 2016 

108,000 

2,000   

66,796 

- 

- 

Markus Meile 
CFO 

Fiscal 2016 

136,161 

 17,829  

130,123 

- 

- 

- 

- 

 -  

 188,000  

57,702 

159,240 

18,000 

 128,000  

- 

 153,990  

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Note: 

(1) All other compensation include, pension fund contributions and/or bonuses paid out. 

*The Company makes certain estimates and assumptions when calculating the fair value of option-based awards.  The 
Company uses an option-pricing model which includes significant assumptions including estimates of the expected 
volatility, expected life, expected dividend rate and expected risk-free rate of return.  Changes in these assumptions may 
result in a material change to the amounts recorded for the issuance of stock options. 

Summary Compensation Table – Directors 

Name 
Designation 
Position(s) 

Period 

Paid 
Compensation 
($) 

Accrued 
Compensation 
($) 

Share- and 
Option-based 
Awards 
($)* 

Paid 
Compensation 
related to 
previous fiscal 
year 
($) 

Total 
Compensation 
($) 

Hermes Chan 
Director 

Romano Robusto 
Director/Audit 
Committee Chair 
Member of 
Nomination and 
Compensation 
Committee 
Marvyn Robar 
Director/Chairman of 
the Board/Member of 
Audit and Nomination 
&  Compensation 
Committee 

Martial Lacroix 
Director 

Philippe Dro 
Director 

Fiscal 
2016 

Fiscal 
2016 

Fiscal 
2016 

Fiscal 
2016 

Fiscal 
2016 

- 

- 

8,217 

2,500 

5,000 

6,163 

- 

- 

8,217 

13,663 

2,500 

5,000 

7,806 

3,750 

15,306 

- 

- 

- 

- 

- 

3,424 

- 

- 

- 

3,424 

*The  Company  makes  certain  estimates  and  assumptions  when  calculating  the  fair  value  of  option-based  awards.    The 
Company uses an option-pricing model which includes significant assumptions including estimates of the expected volatility, 
expected life, expected dividend rate and expected risk-free rate of return.  Changes in these assumptions may result in a 
material change to the amounts recorded for the issuance of stock options. 

18 

 
 
 
 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Subsequent events 

During the first quarter of FY2017, the Company received a loan of $262,206 from its largest shareholder in order to 
support the Company’s strategic goals.  The loan is repayable in 2018 and carries an annual interest rate of 5% that is due 
upon repayment of the loan. 

During the first quarter of FY2017, the Company received loans of $520,000 from its CFO, in order to support the 
Company’s strategic goals.  The loans are repayable in 2018 and carry an annual interest rate of 5% that is due upon 
repayment of the loan 

Internal control systems and disclosure controls 

To  ensure  the  integrity  and  objectivity  of  the  data,  management  maintains  a  system  of  internal  controls  comprising  of 
written policies, procedures and a program of internal reviews which provides reasonable assurance that transactions are 
recorded and executed in accordance with its authorization that assets are properly safeguarded and that reliable financial 
records are maintained. 

Management is currently updating existing  standardized processes to improve internal controls and reduce compliance 
costs. The updated controls will help improve timeliness and accuracy of financial records as well as continue to ensure that 
the Company’s assets are properly safeguarded. 

Disclosure controls and procedures within MedMira have been designed to provide reasonable assurance that all relevant 
information is identified to the Disclosure Committee to ensure appropriate and timely decisions are made regarding public 
disclosure. 

Management,  under  the  supervision  of  the  Chief  Executive  Officer  and  Chief  Financial  Officer,  has  evaluated  the 
effectiveness of the Company’s internal control over financial reporting and based on this evaluation, has concluded that 
internal control over financial reporting was effective as of July 31, 2016. 

Due to inherent limitations, internal control over financial reporting and disclosure controls can provide only reasonable 
assurances and may not prevent or detect misstatements. Furthermore, projections of any evaluation of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate. 

The Audit Committee of the Board of Directors of MedMira reviewed this MD&A, and the consolidated financial statements 
and MedMira’s Board of Directors approved these documents prior to release.  

Risk and uncertainties 

The Company’s base of activity has expanded to manufacturing products for distribution in international markets, making 
it difficult to accurately predict future operating results. Actual future results may differ significantly in any forward-looking 
statements. Currently, the Company is not making sufficient sales to be self-sustaining. As a result, the Company’s financial 
condition, business and operations, and intellectual property are exposed to a variety of risk factors. These risks include, 
but are not limited to, the following: 

19 

 
 
 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Risks and uncertainties related to the Company’s financial condition 

Need for additional capital 

Cash generated from operations is insufficient to satisfy  working capital and capital expenditure requirements, and the 
Company is operating with a substantial working capital deficit. The Company will need to secure additional financing in the 
near term in order to continue as a going concern which may include the sale of additional equity or debt securities or 
obtaining additional credit facilities. In recent quarters, the Company has relied on temporary funding advanced from key 
investors. There can be no assurance that this source of funding will continue to be available on acceptable terms, and 
additional capital may not be available on satisfactory terms, or at all. Management is pursuing other financing alternatives 
to fund the Company’s operations so it can continue as a going-concern. 

The Company intends to continue to explore opportunities to enter into supply agreements, joint venture relationships, 
and other special purpose vehicles with third parties from time to time in order to continue to commercialize its patent 
pending  technology  and  other  intellectual  property.  Such  arrangements  may  include  the  issuance  of  equity  or  debt 
securities of the Company, subject to compliance with the applicable requirements of the Canadian securities regulatory 
authorities and the TSX-V. 

Any  additional  equity  financing  may  result  in  the  dilution  of  shareholders,  and  debt  financing,  if  available,  may  include 
restrictive  covenants.  MedMira’s  future  liquidity  and  capital  funding  requirements  will  depend  on  numerous  factors 
including: 

− 

− 

− 

− 

the  extent  to  which  new  products  and  products  under  development  are  successfully  developed,  gain  market 
acceptance and become and remain competitive; 

the costs and timing of further expansion of sales, marketing and manufacturing activities and facility’s needs; 

the timing and results of clinical studies and regulatory actions regarding potential products; and 

the  costs  and  timing  associated  with  business  development  activities,  including  potential  licensing  of  technologies 
patented by others. 

Continued operations will be contingent on generating sufficient revenues or raising additional capital or debt financing. 
There is no assurance that these initiatives will be successful. 

Fluctuations in revenue 

The Company’s quarterly and annual revenues may fluctuate due to several factors, including seasonal variations in demand, 
competitive pressure on average selling prices, customer order patterns, the rate of acceptance of the Company’s products, 
product delays or production inefficiencies, regulatory uncertainties or delays, costs and timing associated with business 
development activities, including potential licensing of technologies, international market conditions and variations in the 
timing and volume of distributor purchases. The healthcare industry traditionally is not impacted by seasonal demand. The 
impact of one or a combination of several of these factors could have a significant adverse effect on the operations of the 
Company. In addition, changes in existing collaborative relationships, as well as the establishment of new relationships, 
product licensing and other financing relationships, could materially impact the Company’s financial position and results 
from operations. 

Effects of inflation and foreign currency fluctuations 

A significant portion of the Company’s revenue and expenses are in U.S. dollars, and therefore subject to fluctuations in 
exchange rates. There is a risk that significant fluctuations in exchange rates may impact the Company’s ability to sell its 
products and, thereby, have a material adverse impact on the Company’s results of operations. 

20 

 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Possible volatility of share price 

The stock market has from time to time experienced significant price and volume fluctuations that may be unrelated to the 
operating performance of the Company. In addition, the market price of the Company’s common shares, like the share 
prices of many publicly traded biotechnology companies, has been highly volatile. Announcement of technology innovations 
or new commercial products by the Company or its competitors, developments or disputes concerning patent or proprietary 
rights, publicity regarding actual or potential medical results relating to products under development by the Company or 
its  competitors,  regulatory  developments  in  both  the  U.S.  and  foreign  countries,  public  concern  as  to  the  safety  of 
biotechnology products and economic and other external factors, as well as period to period fluctuations in financial results 
may have a significant impact on the market price of the Company’s common shares. It is likely that in some future quarter 
the Company’s operating results will be below the expectations of the public market analysts and investors. In such event, 
the price of the Company’s common shares would likely be materially adversely affected. 

Risks and uncertainties related to the Company’s business and operations 

Lack of market acceptance 

MedMira’s ability to market its diagnostic products will, in part, depend on its or its partners’ ability to convince users that 
these products represent viable and efficacious diagnostic tests. There can be no assurance that MedMira will be successful 
in this regard. 

Competition 

The in vitro diagnostics market in which the Company participates is highly complex and competitive. It is comprised of both 
large healthcare companies that have substantially greater financial, scientific, and other resources than MedMira and a 
variety of international companies producing diagnostic products of varying quality. In the developed regions of the world 
with strong healthcare infrastructures, the in vitro diagnostics market for serious and emerging infectious diseases such as 
HIV and Hepatitis C has been focused on diagnostic tests using instrument based platforms designed for clinical laboratories. 
Diagnostic products designed for use in non-laboratory settings at the point-of-care or for use in laboratories or public 
health clinics using non-instrument based platforms for the screening and diagnosis of infectious diseases are becoming 
more mainstream in both the developed and developing regions of the world. Competition in this sector of the market is 
intense and is expected to increase. Many of the companies have substantially greater resources available for development, 
marketing and distribution of these products than does MedMira. 

Significant development effort required 

Products currently under development by MedMira require additional development, testing and investment prior to any 
final  commercialization.  There  can  be  no  assurance  that  these  products  or  any  future  products  will  be  successfully 
developed,  prove  to  be  safe  and  effective  in  clinical  trials,  receive  applicable  regulatory  approvals,  be  capable  of  being 
produced in commercial quantities at reasonable costs or be successfully marketed. The long-term success of MedMira 
must  be  considered  in  light  of  the  expenses,  difficulties  and  delays  frequently  encountered  in  connection  with  the 
development of new technology and the competitive and highly regulated environment in which MedMira operates. 

Uncertainties in sales cycles in target markets 

MedMira  markets  and  distributes  its  products  to  both  developed  and  developing  regions  of  the  world.  Sales  cycles  in 
developed  regions  of  the  world  are  somewhat  conventional,  however,  timing  of  registrations  and  other  activities 
surrounding  the  sale  of  product  into  a  specific  market  are  unpredictable  and  highly  dependent  on  third  party  and 
government organizations to complete certain processes before a sales transaction can take place. In developing regions of 
the world where MedMira and its strategic partners are working to close deals, the sales cycle timing is highly uncertain  

21 

 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

given  a  number  of  factors  including  political  and  economic  turmoil,  as  well  as  bureaucratic  processes  necessary  to  do 
business in these regions. 

High degree of regulation 

MedMira operates in a highly regulated industry and is subject to the authority and approvals of certain regulatory agencies, 
including Health Canada, the FDA, the CFDA, CE Mark and applicable health authorities in other countries, with regard to 
the development, testing, manufacture, marketing and sale of its products. The process of obtaining such approvals can be 
costly and time consuming, and there can be no assurance that regulatory approvals will be obtained or maintained. Any 
failure to obtain (or significant delay in obtaining) or maintain Health Canada, FDA, Notified Body or CFDA approvals (or, to 
a lesser extent, approval of applicable health authorities in other countries) for MedMira’s new or existing products could 
materially  adversely  affect  MedMira’s  ability  to  market  its  products  successfully  and  could  therefore  have  a  material 
adverse effect on the business of MedMira. 

Ability to retain and attract key management and other experienced personnel 

Since its inception, the Company has been, and continues to be, dependent in its ability to attract and maintain key scientific 
and commercial personnel upon whom the Company relies for its product innovations and commercialization programs. 
Loss of key personnel individually or as a group could have significant adverse impact on the Company’s immediate and 
future achievement of operating results. 

Limited sales and marketing resources and reliance on key distributors to market and sell the Company’s product 

Any revenues received by the Company will be dependent on the efforts of third parties and there can be no assurance that 
such efforts will be successful. Failure to establish sustainable and successful sales and marketing programs with effective 
distributor support programs may have a material adverse effect on the Company. 

Commercialization of the Company’s products is expensive and time consuming. In the United States, a relationship has 
been established with My Care Solution to support the logistics and distribution of the Company’s products. The Company 
will  rely  on  the  joint  efforts  of  My  Care  Solution  and  distributors  Cardinal  Health,  a  Fortune  100  company,  and  VWR 
International to distribute MedMira’s product line. 

Outside  the  United  States,  the  Company  pursues  collaborative  arrangements  with  established  pharmaceutical  and 
distribution companies for marketing, distribution, and sale of its products. 

In China, MedMira has formed a strategic partnership with Triplex to market and distribute the Company’s rapid HIV test 
within  the  assigned  territory.  This  strategic  partnership  also  encompasses  the  assembly  and  packaging  of  final  product 
components.  

If  any  of  the  Company’s  distribution  agreements  are  terminated  and  the  Company  is  unable  to  enter  into  alternative 
agreements, or if the Company elects to distribute  new products directly, additional investment in sales and marketing 
resources would be required which would increase future selling, general and administrative expenses. The Company has 
limited experience in direct sales, marketing and distribution of its products. A failure of the Company to successfully market 
its products would have a material and adverse effect on the Company. 

Manufacturing capabilities and scale-up 

The Company must manufacture its products in compliance with regulatory requirements, in sufficient quantities and on a 
timely  basis,  while  maintaining  product  quality  and  acceptable  manufacturing  costs.  If  it  is  unable  to  manufacture  or 
contract  for  such  capabilities  on  acceptable  terms  for  its  products  under  development,  MedMira’s  plans  for 
commercialization could be materially adversely affected. 

22 

 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

MedMira’s manufacturing facilities are, or will be, subject to periodic regulatory inspections by the FDA, CE, CFDA and other 
regulatory  agencies  and  these  facilities  are  subject  to  Quality  System  Regulations  requirements  of  the  FDA  and  other 
standards  organizations.  MedMira  may  not  satisfy  such  regulatory  or  standards  requirements,  and  any  failure  to  do  so 
would have a material adverse effect on the Company. 

In addition, production and scale-up of manufacturing for new products may require the development and implementation 
of new manufacturing technologies and expertise. Manufacturing and quality control problems may arise as the Company 
attempts  to  scale-up  manufacturing  and  such  scale-up  may  not  be  achieved  in  a  timely  manner  or  at  commercially 
reasonable cost, or at all. 

Rapidly changing technology 

The in vitro diagnostic testing field as a whole is characterized by rapidly advancing technology that could render MedMira’s 
products obsolete at any time and thereby adversely affect the financial condition and future prospects of the Company. 

Uncertainties regarding healthcare reimbursement and reform 

The future revenues and profitability of diagnostic companies as well as the availability of capital may be affected by the 
continuing efforts of government and third party payers to contain or reduce costs of healthcare through various means. 
For example, in certain foreign markets, pricing or profitability is subject to government control. In the US, there has been, 
and the Company expects that there will continue to be, a number of federal and state proposals to implement similar 
government  controls.  While  the  Company  cannot  predict  whether  any  such  legislative  or  regulatory  proposals  will  be 
adopted, the announcement or adoption of such proposals could have a material adverse effect on the Company’s results 
of operations. 

Product liability 

MedMira may be subject to claims of personal injury and could become liable to clinical laboratories, hospitals and patients 
for injuries resulting from the use of its products. MedMira could suffer financial loss due to defects in its products and such 
financial loss together with litigation expenses could have a material adverse effect on its operations. MedMira has obtained 
product liability insurance to protect against possible losses of this nature. However, no assurance can be given that such 
insurance will be adequate to cover all claims or that MedMira will be able to maintain such insurance at a reasonable cost. 

Risks and uncertainties related to the Company’s intellectual property 

No assurance of patent protection 

MedMira has filed patent applications in the United States, Canada, China, and other foreign countries relating to various 
aspects of its rapid diagnostic platform, processes, reagents, and equipment. Although it is management’s belief that the 
patents  for  which  the  Company  applied  may  be  issued,  there  can  be  no  such  assurance,  nor  can  MedMira  assure  that 
competitors will not develop functionally similar or superior diagnostic testing devices. Moreover, there is a question as to 
the extent to which biotechnology discoveries and related products and processes can effectively be protected by patents. 
The law regarding the breadth or scope of biotechnology patents is new and evolving. No assurance can be given that, if a 
patent issued to MedMira is challenged, it will be held valid and enforceable or will be found to have a scope sufficiently 
broad to cover competitors’ products or processes. The cost of enforcing MedMira’s patent right, if any, in lawsuits that it 
may bring against infringers may be significant and could limit MedMira’s operations. 

23 

 
 
 
 
Management’s Discussion & Analysis 
July 31, 2016 

Possible patent infringement 

The extent to which biotechnology discoveries and related products and processes can be effectively protected by patents 
and be enforceable is uncertain and subject to interpretation by the courts. The technologies, products, and processes of 
MedMira may be subject to claims of infringement on the patents of others and, if such claims are successful, could result 
in the requirement to access such technology by license agreement. There can be no assurance that such licenses would be 
available on commercially acceptable terms. If MedMira is required to acquire rights to valid and enforceable patents but 
cannot do so at reasonable cost, MedMira’s ability to manufacture or market its products would be materially adversely 
affected. The cost of MedMira’s defence against infringement charges by other patent holders may be significant and could 
limit MedMira’s operations. 

24 

 
 
 
 
 
Investor Information 

Transfer Agent  

Computershare Trust Company of Canada  
1969 Upper Water Street  
Purdy’s Wharf Tower II  
Halifax, Nova Scotia B3J 3R7 
T: 902 420 3553 

Shares of MedMira Inc. trade on the TSX Venture 
Exchange 
Stock Symbol: MIR 
On NASDAQ, MedMira Inc. information can be found 
under the symbol: 
MMIRF in the “Other OTC” category. 

Corporate Information 

Auditors 

Deloitte LLP 
Suite 1500 
1969 Upper Water Street, Purdy's Wharf Tower II  
Halifax, Nova Scotia  B3J 3R7  
T: 902 422 8541 

Legal Counsel  

Stewart McKelvey  
Suite 900  
1959 Upper Water Street  
Halifax, Nova Scotia  B3J 3N2  
T: 902 420 3200  

Global Headquarters  

MedMira Inc.  
Suite 1, 155 Chain Lake Drive  
Halifax, Nova Scotia, B3S 1B3  
T: 902 450 1588  
www.medmira.com 
E: info@medmira.com 

Annual General Meeting  

MedMira Global Headquarters 
Suite 1, 155 Chain Lake Drive  
Halifax, Nova Scotia, B3S 1B3  

10 am, Friday, January 27, 2017 

Investor Relations 

Markus Meile, Chief Financial Officer 
MedMira Inc. 
Suite 1, 155 Chain Lake Drive  
Halifax, Nova Scotia, B3S 1B3  
T: 902 450 1588  
www.medmira.com 
E: ir@medmira.com 

Senior Management 

Mr. Hermes Chan, Chief Executive Officer 
Mr. Markus Meile, Chief Financial Officer 
Mr. Sing Chan, Chief Operating Officer 
Ms. Robyn Cook, Chief Corporate Officer 

Board of Directors 

Mr. Marvyn Robar, Chairman 
Mr. Hermes Chan 
Dr. Philippe Dro 
Mr. Romano Robusto 

25 

 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MedMira Inc. 
155 Chain Lake Drive, Suite 1 
Halifax, NS   CANADA B3S 1B3 

www.medmira.com