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Moneysupermarket.com Group

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FY2023 Annual Report · Moneysupermarket.com Group
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Moneysupermarket Group PLC
Annual Report and Accounts 2023

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Helping 

householdssave

money

 
 
 
 
 
 
 
Our purpose:
Moneysupermarket Group is a tech-led 
savings platform, driven by a clear purpose 
of helping households save money

   Read more on pages 4 and 5

2.7bn
£

We have helped households across the UK 
save an estimated £2.7bn on their bills. I’m proud 
to lead a company helping more people with 
more ways to save.

Peter Duffy
Chief Executive Officer

Strategic report
 Highlights
2 

4 

6 

8 

At a Glance

Investment Case

Chair’s Statement

12 

 Chief Executive Officer’s Review 

18  Our Strategy

24  Our Market and Trends

28 

30 

41 

53 

Business Model

Stakeholder Engagement

Sustainability

Task Force on Climate-Related Financial  
Disclosures (‘TCFD’)

57  Non-Financial and Sustainability Information

59 

65 

69 

71 

Financial Review 

Risk Management

 Principal Risks and Uncertainties

 Viability Statement

Governance
73 

 Chair’s Introduction to Governance 

76 

78 

91 

93 

97 

Board of Directors

 Corporate Governance Statement 

 Employee Champion Report

 Nomination Committee Report

Audit Committee Report 

103 

 Risk and Sustainability Committee Report

106 

 Remuneration Committee Report

124  Directors’ Report

129 

 Statement of Directors’ Responsibilities 
in Respect of the Annual Report and the 
Financial Statements

Financial statements
130 

Independent Auditor’s Report

138 

 Consolidated Statement 
of Comprehensive Income

139 

 Consolidated Statement of Financial Position

140 

 Consolidated Statement of Changes in Equity

142 

 Consolidated Statement of Cash Flows

143 

 Changes in Liabilities from Financing Activities

144 

 Notes to the Consolidated Financial Statements

171  Company Balance Sheet

172 

173 

 Company Statement of Changes in Equity

 Notes to the Company Financial Statements

176  Glossary

177  Shareholder Information

The Group is now much more 
than the MoneySuperMarket 
comparison site. 

Peter Duffy
Chief Executive Officer

1

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
Highlights

2023 overview

Headline performance 

Revenue (£m)

Profit before tax (£m)

EBITDA1 (£m)

£432m

£92m

£132m

2023

2022

2021

2020

2019

432

387.6

316.7

344.9

388.4

2023

2022

2021

2020

2019

92

85.2

87.8

70.2

116.0

2023

2022

2021

2020

2019

Basic earnings  
per share (p)

13.5p

Adjusted basic earnings 
per share1 (p)

16.0p

Total dividend  
per share (p)

12.1p

2023

2022

2021

2020

2019

13.5

12.7

12.9

9.8

2023

2022

2021

2020

2019

17.7

16.0

14.4

11.9

13.1

18.2

2023

2022

2021

2020

2019

1 

 Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 63 and APMs are defined in the Glossary on page 176.

132

115.5

100.5

107.8

Financial highlights

•  Record revenue at £432m, despite no 

material revenue from energy switching

•  11% revenue growth led by exceptional 

trading in Insurance, supported by efficient 
acquisition and retain and grow strategy

•  EBITDA¹ up 14%, ahead of revenue 
growth, to £132m with margins 
expanded to 31% demonstrating 
continued robust cost management 

141.5

•  Adjusted basic EPS up 12%

•  Operating cashflow before tax 

increased 7%, following the increase 
in tax rates operating cashflow after 
taxes are down 2%

•  Full-year dividend up 3% to 12.1p, 

£65 million distribution to shareholders

12.1

11.7

11.7

11.7

11.7

Our product lines:

Insurance

Money

Home Services

Travel

Cashback

2

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStrategic KPIs

Strategic highlights

Estimated Group 
customer savings

£2.7bn

Group marketing  
margin

58%

2023

2022

1.8

2.7

2023

2022

MSM and MSE 
net promoter score

70

58

57

2023

2022

MSM and Quidco  
active users

14.2m

MSM and Quidco 
revenue per active user

£17.82

MSM cross 
product enquiry 

24%

2023

2022

14.2

13.0

2023

2022

17.82

16.24

2023

2022

•  Helped households save an estimated 

record £2.7bn 

•  Data transformation complete, proprietary 
Dialogue data platform powering 76% of 
MSM user enquiries on core product lines

•  Common technology platform 

supporting ability to scale whilst 
simplifying our operations

•  Expanded offering with membership-
based customer propositions: MSM 
SuperSaveClub, MSE App and Quidco 

•  Incremental provider propositions 

launched and grown: B2B, Tenancy and 
“Market Boost” data services

•  Ranked first in the Technology sector on 
the FTSE Women Leaders Review report; 
ranked fifth in The Inclusive Top 50 UK 
Employers list

70

72

24

23

Please see page 62 for definitions of Strategic KPIs.

Revenue by product line*

Insurance

Money

Home Services

Travel

Cashback

£220m

£100m

£39m

£21m

£60m

2023

2022

220

172

2023

2022

100

103

2023

2022

39

40

2023

2022

21

16

2023

2022

60

60

* 

 Group revenue of £432m is presented net of inter-vertical eliminations of £7.5m (2022: £2.8m). The comparative revenue for the year ended 31 December 2022 has been restated to align with the change in presentation of inter-vertical eliminations, as disclosed on page 152.

3

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportAt a Glance

At Moneysupermarket Group our job is to help households 
save money. We were founded 30 years ago to make it easy 
for people to compare prices across hundreds of providers 
for all their household bills. As our Group has expanded, 
we’ve added more ways to save.
Moneysupermarket Group unites powerful, trusted consumer brands, and we attract 
our customers by marketing, advertising and publishing, as well as via external brands 
to whom we offer comparison services. Our technology platform is scalable and 
a barrier to competition.

MoneySavingExpert is the UK’s 
biggest and most trusted consumer 
finance websites, packed full of money 
saving tips and tools and information 
to help people take control of their 
finances. Over 9 million people receive 
the MoneySavingExpert Tip email each 
week. MoneySavingExpert speaks 
up for consumers, and our national 
campaigns help households across 
the UK.

Our financial products comparison 
site MoneySuperMarket is the most 
recommended price comparison website 
and makes it easy to find great deals. 
Customers can use it to save money on 
household bills and financial products, 
from car, pet, travel and home insurance 
to credit cards, loans, savings, pensions, 
mortgages, bank accounts, car hire, 
broadband and TV packages. When 
a customer visits our site they answer 
a set of questions and then, in seconds, 
they can find the best deal from a range 
of hundreds of leading brands. 

MoneySuperMarket launched a 
rewards and loyalty programme in 2023, 
the SuperSaveClub. On joining the club 
(by buying a qualifying product), customers 
earn 12 months unlimited free days out 
with thousands of destinations nationwide, 
as well as cash rewards every time they 
save on more household bills. 

MoneySuperMarket is so committed 
to helping households save money that 
we guarantee not to be beaten on price, 
with the SuperSave Price Promise.

4

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportOur travel comparison sites 
TravelSuperMarket and Icelolly help 
people save on their holidays. We filter 
through a huge range of travel deals from 
the UK’s leading travel companies and find 
customers the deal that suits them. We 
compare prices on a broad range of holiday 
options including thousands of individual 
package holidays, hotels, low-cost and 
charter airlines and car hire providers.

We’re a highly effective and flexible way for 
providers to find and convert customers, 
and we show their products to millions 
across the UK.

5

Quidco is one of the top 
cashback sites in the UK. Quidco 
customers earn free cashback 
from over 5,000 online retailers 
including household brand names 
in travel, fashion, DIY and health 
and beauty. Quidco now has 
comparison services powered 
by Group technology, helping 
customers save on their car, home 
and other insurance needs.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report3:

Power of our data

Our data creates links between the wealth 
of data that customers provide, which we 
use to help get them the best deals. 

We are improving the customers 
experience of comparison through our 
proprietary “Dialogue” platform, designed 
to shorten and simplify the information 
requested from the user across different 
products. Dialogue helps make journeys 
as simple as possible for customers. 

Not only this, but our data is centralised, 
enabling customer-facing innovation and the 
launch of our membership models across 
MoneySuperMarket (the SuperSaveClub), 
MoneySavingExpert (the MoneySavingExpert 
App) and Quidco, which has a growing active 
member base.

Consolidating our data has given us 
a single source of rich, real-time data 
and improved our efficiency. This data 
is available operationally to drive growth 
and increase marketing efficiency.

Our site traffic and first party data position 
us favourably to provide services to our 
providers including tenancy and data 

Investment Case

Why invest in 
Moneysupermarket Group?
1:

2:

Clear social 
purpose

Scalable tech 
platform

We are a tech business with a 
purpose: helping households 
save money. We have leading 
consumer finance brands 
powered by our proprietary 
tech-led savings platform. 
When combined with our data-rich 
environment, we offer more ways to save 
for providers and consumers. The business 
model is highly profitable, cash generative 
and asset-light, with opportunities for 
growth across the breadth of our markets. 

Our purpose is to help households save 
money. All our brands support users to 
make significant savings on their household 
bills and purchases. MoneySavingExpert 
is a consumer champion that provides 
personal finance tips and tools to millions 
of readers across the UK every year.

We have a scalable tech-led savings 
platform serving customers and providers. 
Our Group comprises a price comparison 
site, cashback and a consumer finance 
content-led brand.

fundamentals:

We have two sides to our business 
and match consumers to providers in 
an efficient way for both sides. Customers 
can come to a single site, answer a simple 
question set and let us do the work of 
providing them with a wide choice of deals 
to compare and switch to. For providers, 
it is a cost-efficient and flexible way to 
access millions of customers. 

services such as Market Boost.5Our 

Our comparison platform is scalable to 
support not just MoneySuperMarket, but 
also hosts Quidco Compare and leading 
third-party brands. Our B2B proposition 
extends both our reach and market share, 
leveraging our technology investment and 
increasing our customer base as we scale 
to power comparison technology for 
the industry.

6

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report4:

Leading and 
trusted brands

We have a Group net promoter score 
of 70, a customer loyalty and satisfaction 
measurement indicating the likelihood 
of customers to recommend our brand 
services to others. 

MoneySupermarket is a trusted “go-to” 
brand for price comparison and the most 
recommended price comparison website.

MoneySavingExpert is the top specialist 
news brand in the UK and ranked one of 
the top 10 biggest of all news brands1. MSE 
provides unique money saving guides, tips, 
tools and techniques. We give users access 
to their credit scores and provide information 
on topics such as mortgage affordability, 
the different types of lending and 
household budgeting.

The MoneySavingExpert App is rated one 
of the top ten news apps in the UK1, and 
millions of people receive Martin Lewis’ 
weekly tip email.

Quidco is one of the UK’s leading cashback 
sites that guarantees the highest level of 
cashback for any UK cashback site.

5:

Strength in breadth

Moneysupermarket has an unmatched 
breadth of products and services from 
insurance, money, home services, travel 
comparison and cashback; we have strength 
in our breadth. This breadth means we have 
more ways to help households save more 
money and provide an attractive marketplace 
for providers to acquire new customers 
in a cost-effective way.

We have launched membership-based 
customer propositions which puts us 
on a path to shift from mainly transactional 
based interactions towards something 
more akin to a membership model.

We are expanding our provider data 
services including tenancy, which enables 
providers to promote their brands in 
designated advertising spots on our sites. 
We have launched ‘Market Boost’ which uses 
our data platform to launch an innovative 
data insight product to partners.

We have a growing B2B business, which 
allows leading brands in our industry 
to utilise our Group platform to provide 
switching services to third party brands, 
extending our reach.

7

Source: 

1 

  Press Gazette.

The result

Growth from core 
and new markets

We operate in markets with headroom for 
growth. We have the opportunity to gain 
market share through efficient acquisition, 
improved retention and cross-sell, and by 
expanding our offer into adjacent markets.

Organic revenue growth (%)

2023

2022

11

8*

* 

 Inorganic revenue growth in 2022 was 22% including 
the acquisition of Quidco. 

Highly profitable 
growth

A track record of profitable growth and 
high EBITDA margins across the Group.

EBITDA¹ growth (%)

2023

2022

EBITDA¹ margin (%)

2023

2022

14

15

31

30

1 

 Use of alternative performance measures (‘APMs’) 
is detailed in the Financial Review on page 63 and APMs 
are defined in the Glossary on page 176.

Strong operating 
cash flow with 
efficient capital 
allocation

Our financial model is highly profitable, 
strongly cash generative and capital light. 
In 2023 we delivered £102.2m operating cash 
flow (2022: £104.4m) FY23 dividend 
distribution of £65.0m (2022: £62.8m).

Operating cash flow (£m)

2023

2022

102.2

104.4

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportChair’s Statement

A tech-led savings platform  
with a purpose

I am proud to report that we have saved 
households an estimated £2.7bn in 2023 
(2022: £1.8bn). We had strong demand for 
switching, notably in insurance, which helped 
our performance. More importantly, all the 
hard work and investment of the past few 
years began to pay off: Our tech platform 
and data management capabilities are 
both enabling our brands to flourish and 
our editorial content remains of the 
highest quality.

With interest rates at a 15-year high and 
inflation increasing the cost of living, UK 
consumers have been looking for ways 
to combat rising bills and save money. This 
has created a supportive environment for 
consumers looking to get the best deals, 
including in insurance products, where 
providers have adjusted pricing to reflect 
the rising cost of claims. This has contributed 
to higher numbers of insurance switches 
as consumers seek out the best deal. 

Despite the energy switching market 
remaining all but closed, our breadth of 
products has meant we’ve delivered strong 
growth this year, with revenue up 11%. 

MoneySavingExpert remains an authority on 
consumer finance and a people’s champion, 
campaigning to protect the most vulnerable 
and helping users make informed decisions 
around their household bills, supported by 
tips and tools within the new MSE App. 

Our culture
Our Group strategy is fuelled by the 
energy and enthusiasm of our colleagues 
and supported by our agile learning culture. 
We encourage all our people to actively 
consider the impact we have individually 
and as a company on our stakeholders and 
the environment. We are focused on supporting 
our employees’ welfare, including mental 
wellbeing; we support those in our communities, 
including through our charity partner CALM, 
and have donated over £136k to help with 
campaigns against living miserably. We are 
conscious of our environmental impact and 
are on track to reach Operational Net Zero by 
2030, offsetting 100% of our carbon footprint.

8

2023 was an important year for 
Moneysupermarket, helping millions 
of households save money on their bills 
and starting to build a membership 
of supersavers.

Robin Freestone 
Chair

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRevenue (£m)

£432m

Up 11%

2022: £388m

EBITDA¹ (£m)

£132m

Up 14%

2022: £116m

Profit before tax (£m)

£92m

Up 8%

2022: £85m

Total dividend per share

12.1p

Up 3%

2023 performance
The Group continues to help households 
save money, delivering £2.7bn estimated 
savings in 2023 (2022: £1.8bn). Group revenue 
increased 11% from £387.6m to a record 
£432.1m, EBITDA¹ increased by 14% from 
£115.5m to £131.9m and profit before tax 
increased by 8% to £92.1m. We generated 
good cash flow, with operating cash flow of 
£102.2m (2022: £104.4m), and following an 
increase in the dividend of 3% to 12.1p, with 
£65 million (2022: £62.8 million) distribution 
to shareholders.

   Read more about our business performance in the 
CEO Review on pages 12 to 17 

Innovating our business
Following the successful overhaul of our tech 
platform and centralised data capabilities, 
2023 has marked an exciting milestone 
for the company and we’ve launched new 
user propositions which are changing the 
consumer experience. The introduction 
of MoneySuperMarket’s SuperSaveClub, 
following the launch of the MoneySavingExpert 
App last year, are two examples of user 
propositions akin to a membership model, 
alongside Quidco where we have also 
been growing the number of active 
Quidco members. 

These user experiences have been enabled 
by the work undertaken on re-platforming 
and centralising our data capabilities. 

•  The SuperSaveClub was trialled in May 
and formally launched in September. 
The loyalty and rewards scheme means 
that when customers save money on 
their household bills, they can also earn 
meaningful rewards, the more they save, 
the more they earn. 

•  The MoneySavingExpert App has 

expanded its membership since launch 
in 2022, with over 1 million downloads and 
rated 4.9 stars on the App store. We have 
enabled more tools for our members, with 
our signature “Bill Buster” now live.

•  Our Quidco membership has grown 

well during the year as a result of our new 
customer acquisition strategy; a more 
personalised approach to CRM, and 
investment in TV advertising.

   Further detail on how innovation supports our strategy 
can be found in the CEO’s Review on pages 12 to 17 and 
Our Strategy on pages 18 to 23

Our people
I want to thank the hard work from our 
colleagues and the leadership of the Executive 
Team who have supported each other, as well 
as our users and providers, while again 
generating value for our shareholders. 

Board oversight
One of my priorities as Chair is to ensure 
that the voice of our stakeholders is heard 
and represented in Board discussions. Board 
members ensure that they are regularly 
spending time talking directly to employees 
to help identify areas where the Company 
could be even more effective. Rakesh Sharma 
is our Employee Champion. Sarah Warby is our 
new Consumer Champion. I fervently believe 
that it is not possible to run a successful 
business without closely monitoring and 
understanding the sentiment of our customers 
and our people. Both provide regular feedback 
to inform the Board on matters concerning 
our stakeholders. 

9

1  Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 63 and APMs are defined in the Glossary on page 176.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportChair’s Statement continued

Board oversight continued
The Board receives regular updates 
from the Executive Team on our operations, 
employees, customers, providers, investors 
and communities, as well as the risks and 
opportunities we face as a business. 

The Board composition
Our Board collectively possesses a broad 
range of experience, skills and knowledge 
from various backgrounds which supports 
the strategic and operational direction of 
the Group. 

We have regularly considered and monitored 
the real and potential risks and impacts of 
macroeconomic disruption to our end 
markets along with mitigating actions.

We have carefully considered the impact 
of changes to our competitive environment 
and consumer demand, including the impact 
of changes to the economic environment and 
end market dynamics. We have considered 
changes in our environment including regulatory 
changes and data security scenarios. We have 
considered risks to the Company’s, financial 
position and liquidity and do not consider 
there to be a threat to the Group’s long-term 
financial resilience. 

   Further information on our stakeholder engagement can 
be found on pages 30 to 39

Succession planning has continued to be an 
area of focus for the Board in 2023. As part of 
this process, the Nomination Committee has 
reviewed the composition and tenure of the 
Board. For further information on our Board 
changes please see page 70.

Mary Beth Christie, a former Chief Product 
Officer and Chief Operating Officer, was 
appointed during the year and brings to the 
Board over 25 years’ experience in digital 
product, tech, data and operations across 
several sectors.

I am proud that our Board currently 
consists of a majority of female members, 
which exceeds that recommended by 
the Hampton-Alexander Review.

Throughout my tenure at the Group as both 
NED since 2015 and as Chair since 2019, the 
Company’s purpose of saving households 
money has remained an unwavering 
commitment. More recently, I have seen the 
Company navigate a significant overhaul in the 
structure of our data and technology to enable 
customer facing innovation in a way that 
wouldn’t have been possible before. I feel excited 
about the future of the Moneysupermarket 
Group and believe that the combination of 
effective execution by the current leadership 
team and innovative customer facing member 
models on the tech and data foundations 
already laid give the Company the best 
opportunity of continued enduring success. 

In accordance with the UK Corporate 
Governance Code, I will be stepping down 
in 2024, nine years after my first appointment 
to the Board. 

   Read more in the Governance Report on page 94

I am proud of the business that 
Moneysupermarket has become; I believe 
the combination of effective execution and 
the new customer facing member models 
provides a platform for enduring success. 

10

Capital allocation
Our strong and reliable level of cash 
generation, robust balance sheet and future 
prospects has meant the Board has resumed 
dividend growth in line with our dividend 
policy, and has recommended an increase to 
the final dividend of 8.9p per share (2022: 8.6p). 
We remain confident of the future prospects 
of the Group and recognise the importance 
placed on the dividend by our shareholders. 
If approved by shareholders at the forthcoming 
Annual General Meeting, the final dividend 
will bring the total dividend for the year to 
12.1p (2022: 11.7p) per ordinary share. The final 
dividend will be paid on 10 May 2024 to all 
shareholders on the register on 2 April 2024. 

The Group’s Capital Allocation Policy remains 
the same: we will continue to invest for organic 
growth followed by paying the ordinary dividend. 
When we have significant surplus capital and 
there are no material short-term organic or 
acquisitive growth opportunities available, 
we will again consider returning these surplus 
funds to shareholders through a “special 
distribution”, in accordance with our Capital 
Allocation Policy.

Looking ahead
As we move into 2024, the tech platform and 
data foundations we have laid will enable us 
to continue to transform the user experience. 
Innovative new member models will support 
UK households as we grow our business and 
deliver on our purpose of helping households 
save money.

Robin Freestone
Chair
16 February 2024

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report9.1 million

people have signed up to 
receive the MSE weekly 
email which has deals and 
money-saving advice

11

   Discover more at moneysavingexpert.com

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportChief Executive Officer’s Review

Leveraging our platform 
to transform the user 
experience

Our strong strategic execution has continued, 
having built the platform and centralised our 
data capabilities, we are now using this platform 
to innovate and build new exciting propositions. 
Our trading performance shows the strength 
in our breadth of our differentiated business 
and diversified Group. 

We have centralised our data and made 
it available to colleagues across the Group 
in real time and have adopted best-in-class 
marketing technology. We have introduced 
innovations to help people save more money 
and to support our providers more effectively. 
We see significant opportunity ahead for 
our Group.

The Group platform supports strong brands. 
MoneySuperMarket’s latest advertising 
campaign underscores its purpose to help 
people save money and is resonating strongly 
with consumers. MoneySavingExpert remains 
the most trusted consumer finance site, 
packed with tips, tools and information to 
help people take control of their finances. 
Quidco is one of the top cashback sites 
in the UK.

Our strategy is to leverage the platform 
we have built to drive efficient acquisition, 
retention and growth, and expand our 
proposition while using our centralised 
data and re-platformed tech stack to 
launch innovative new membership-based 
propositions and expand our services 
for providers.

   Read more about Our Strategy on pages 18 to 23

Revenue per active user (‘MSM’)

£17.82

12

Our trading performance 
shows the strength in our breadth 
of our differentiated business 
and diversified Group.

Peter Duffy 
Chief Executive Officer

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportFY23 Revenue: £432m*
Revenue by segment

y
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o
M

e
c
n
a
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u
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I

Households are able to save 
money on a number of different 
insurance products including: 
car, travel, life, home and pet. 

Growth was underpinned by 
strong switching in car insurance 
and home insurance, and we won 
market share in both products.

Car and home premium prices 
paid increased substantially as 
providers passed on rising costs 
of claims. Premium prices paid 
in car insurance were up 35% to 
end of November, which showed 
signs of stabilising at the end of 
the year. Home premium inflation 
accelerated in the year, up 34% in 
the same period. The combination 
of high levels of premium price 
inflation and the cost-of-living 
squeeze resulted in high levels 
of search traffic with consumers 
seeking a better deal.

Our efficient acquisition strategy 
has supported improved levels 
of conversion alongside our 
increasingly differentiated 
customer propositions including 
our price promise and journey 
optimisation alongside growth 
of our B2B offering. 

Users are able to compare 
a wide range of credit cards, 
loans, savings, current accounts 
and mortgage products. The sites 
provide users with access to their 
credit scores and information 
on topics such as mortgage 
affordability, the different types of 
lending and household budgeting.

Interest rates affected Money 
in borrowing making loans and 
mortgages more expensive, and 
in banking, where savings and 
deposit products offered more 
attractive interest rates.

In borrowing, although search traffic 
remained strong throughout the 
year, conversion has remained lower 
than levels seen in 2022 which 
reflects the higher costs of lending 
with the Bank of England holding 
base rates at 5.25% at the end of 
the year, a 15 year high, following 
a run of 14 consecutive increases. 

Within our banking product lines, 
current accounts performed strongly 
as customers looked to lock in high 
savings rates and promotional 
switching incentives. 2023 was our 
best ever year for current account 
switching, with attractive deals 
available across a range of providers. 

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Customers are able to save money 
on a broad range of products 
including broadband, energy, 
landline and mobile phones. 

Revenue from mobile switching 
was up double digits, driven 
by strong offers and new 
handset launches.

Visitor levels to our site for 
broadband switching were steady, 
but conversion dropped, 
reflecting the subdued and 
competitive market. 

The energy switching market 
remained subdued through the 
year. 1st July was the first time that 
Ofgem’s Energy Price Cap (‘EPC’) 
had fallen below the government’s 
Energy Price Guarantee (‘EPG’) 
since its inception in October 2022. 
However, the gap between the 
EPC and EPG remained slim 
throughout the second half of the 
year. MSM hosted a small number 
of limited size switching deals 
which were immaterial. 

TravelSupermarket and icelolly.
com help people to save money 
on their holiday.

TravelSupermarket merged 
with icelolly.com in 2021. Both 
brands offer holiday comparison 
and deals and allow customers to 
compare millions of holidays from 
the UK’s leading travel companies 
and access attractive deals.

We delivered strong growth in 
Travel with revenue up 33%, with 
particularly strong growth in the first 
half. There was continued strong 
demand for package holidays.

During the year, we invested 
in a new TV advert for 
TravelSupermarket, the first 
in seven years. We also invested 
in upgrading the tech platform.

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Quidco is one of the UK’s leading 
cashback services and helps 
users earn cashback on their 
online spending with thousands 
of brands.

Revenue in Cashback was flat 
at £59.8m despite continuing 
headwinds in online retail, with 
rising costs of living impacting 
discretionary spending. We 
delivered strong growth in 
Insurance products on Quidco 
following the launch of Quidco 
Compare on the MSM Group 
tech platform. Car, home and 
pet insurance were launched on 
the MSM Group tech platform 
in 2023.

During the year we made 
continued progress, investing 
in our efficient acquisition tools 
by finalising the migration onto 
the Group CRM platform and in 
a new TV and radio advertising 
campaign which supported 
member growth momentum. 

Revenue

£220m

(2022: £172m)

Revenue

£100m

(2022: £103m)

Revenue

£39m

(2022: £40m)

*  Group revenue of £432m is presented net of inter-vertical eliminations of £7.5m (2022: £2.8m).

13

Revenue

£21m

(2022: £16m)

Source: 

1 

  eBenchmarkers.

Revenue

£60m

(2022: £60m)

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
 
 
 
Chief Executive Officer’s Review continued

We also continued to focus on our operational 
efficiency, closing two regional offices and 
delivered efficiency gains from simplifying 
our technology estate. 

Our platform
As a leading tech company, our single, 
common platform powers our ability to help 
users save money. Over the few years we 
have transformed the tech stack from siloed 
connections in each product area to one 
platform across our leading brands. An 
example of the value this brings to the Group 
is Quidco Compare for car insurance and 
home insurance. The power of the platform 
has enabled us to bring the capabilities of 
MoneySuperMarket to our Quidco members. 

Data is critical to deepen our relationship with 
our customers. Our consolidated data view 
across the broad range of products that we 
offer enables us to improve the user experience. 
Real-time and centralised data enables our 
user experience to be more personalised, 
target our marketing more effectively and 
deliver more value for our providers. 

   Read more about our tech platform and consolidated 
data view on pages 21 to 23

Strong business performance
The Group generated record revenue and 
strong profit growth while maintaining gross 
margin, as expected. EBITDA¹ and profit before 
tax grew 14% and 8% respectively. The strong 
trading performance has primarily been 
driven by Insurance. Car and home insurance 
premiums have increased significantly because 
of the rising cost of claims. The financial 
performance and value creation are testament 
to the delivery of our clear strategy and the 
investments made in recent years.

Our performance wasn’t just because 
of a strong insurance market; the results 
of our strategy have helped us outperform 
the market. With the platform built, we now 
have the foundations in place to unlock the 
two sides of our business – to launch and 
expanded membership-based customer 
propositions that are changing the user 
experience, alongside adding new services 
to deepen our partnerships with providers. 
During the year we launched our new 
MoneySuperMarket SuperSaveClub and 
expanded our other membership-based 
customer propositions, the MoneySavingExpert 
App, and Quidco.

We are differentiated by our strength in 
breadth, with a large range of products for 
our customers to save on their bills. During 
the year, we expanded the services we offer to 
our providers and partners including Tenancy, 
advertising spots for providers to promote 
their products; our new “Market Boost” data 
service for providers; and B2B, where we 
host switching services, including for 
third-party brands. 

   Read more about our future focus on pages 21 to 23

1 

 Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 63 and APMs are defined 
in the Glossary on page 176.

14

The Group is now so much more than 
the original MoneySuperMarket price 
comparison business. We are a tech-based 
savings platform that not only supports our 
own strong brands, MoneySuperMarket, 
MoneySavingExpert and Quidco, but also 
those of third-party businesses.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportWe are a leading tech company, with 
strong brands, leading marketing tools 
and a culture that supports innovation. 
We are transforming the user experience 
and building out membership models 
for super savers.

Peter Duffy 
Chief Executive Officer

15

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportChief Executive Officer’s Review continued

Our brands
We enjoy leading positions in growing markets 
where there is significant room to grow. Our 
brands are firmly trusted by customers.

Our price comparison brand, MoneySuperMarket 
(‘MSM’), had over 10 million active users in 
2023. We continued to support our brand by 
building on the MoneySuperSeven marketing 
campaign with the launch of a new and 
well-received advert which is focused 
clearly around “saving money”.

MoneySavingExpert (‘MSE’), our content-led 
brand, is greatly trusted and provides valuable 
tips and tools to millions of users. We’ve seen 
strong uptake with over 1.1 million downloads 
of the MSE App and over 9 million people 
receive Martin Lewis’s weekly tip email. “Bill 
Buster” helps users of the MSE App navigate 
the best ways to save money on their 
household bills.

Quidco is one of the largest cashback 
brands in the UK which we acquired in 2021. 
During the year we migrated Quidco onto 
our Group CRM platform. We have started to 
use AI technology alongside our Group CRM 
platform to improve the ability to personalise 
and target our CRM communications, early 
results show an uplift in purchases made. 
We invested in new TV and radio advertising 
which alongside our new CRM capabilities, 
supported member growth momentum. During 
the year we launched Quidco Compare for 
home, car and pet insurance; we now have 
seven compare products powered by the 
MSM Group technology platform. 

Ice Travel Group (‘ITG’), combines 
TravelSupermarket (‘TSM’) and icelolly.com. 
TSM is now using the icelolly.com proprietary 
bidding technology that allows providers 
to bid for more prominent placings on the 
website. Thanks to this improved offer and 
the combined reach of the two brands, 
ITG enjoyed strong growth during the year. 
TravelSupermarket launched TV advertising 
for the first time in seven years.

We are committed to embracing and 
promoting diversity, inclusion and equal 
opportunities. The Group was ranked first 
in the Technology sector on the FTSE Women 
Leaders Review report and ranked fifth in the 
Inclusive Top 50 UK Employers List. 27% of 
all hires in the year describe themselves as 
coming from ethnic minority backgrounds.

Culture
Our people drive our business and our 
success. Our strong Company culture is 
the foundation to our strategy. Our culture 
of inclusion, innovation and delivery at pace 
is part of the core of what we do. We promote 
an environment where all of our employees 
can grow and develop. We have a culture of 
inclusion where all perspectives are valued 
and champion diversity. Our culture promotes 
an agile, entrepreneurial, fast-paced learning 
organisation to deliver greater innovation for 
our users. We remain deeply committed to 
investing in our employees’ health and wellbeing 
and have a supportive community including 
“Thrive”, one of our voluntary, employee-led, 
self-managed Employee Resource Groups 
(‘ERGs’) that connect those who share common 
challenges, interests and experiences, focused 
on mental health and wellbeing.

   For information on these and on people and culture more 
widely, please see pages 46 to 50

16

&QAwith Peter Duffy

Q – How would you 
describe the progress 
towards a member-
based model? 
I am excited to leverage the tech and data 
foundation we have built. The platform has 
enabled us to launch and expand member 
models for super savers – MoneySuperMarket’s 
SuperSaveClub, MoneySavingExpert’s App 
with new tools and tips, and Quidco where 
active membership has grown in the year 
as we better get to know our members. We 
are beginning to roll out more product lines 
to the SuperSaveClub, add and expand 
tools on the MoneySavingExpert app, and 
personalise our member engagement to 
enhance and grow Quidco membership. 
All of us at Moneysupermarket are ready 
to go after the opportunity.

Q – What are you most 
proud of in 2023?
Moneysupermarket is a leading tech 
company with a social purpose. I am proud 
that we were able to save households an 
estimated £2.7bn during a year when the 
rising cost of living has affected households 
up and down the country.

Q – What has the 
data and technology 
transformation since 
you’ve joined enabled 
you to do?
In the few years, we have transformed 
the tech stack, creating an efficient platform 
to leverage our now centralised, rich and 
real-time data across the Group. What does 
this mean? Our data, scalable platform and 
marketing infrastructure has been essential 
for unlocking the rest of our strategy. It means 
we have started to unlock our potential – we 
can now use our first party data from across 
our product lines to understand and better 
serve the customer.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportPeople and culture
Our agile tech culture
Our annual hackathon is open to everyone 
across the Group – whether they have 
an idea to transform the way we work, 
a way to disrupt our market, or a passion for 
using problem-solving skills and working 
with new people. The hackathon is an 
opportunity for colleagues to experiment 
and come up with ideas that will improve 
experiences for our people, customers, 
or users, with the very best being turned 
into a reality. 

“I saw the hackathon invitation come 
through and I thought, “I’m an apprentice 
what can I offer?” and was apprehensive 
about getting involved. But, I put my name 
forward and from start to finish it was 
really exciting. 

“I got to work with people I hadn’t before, 
and we were able to come together to 
actually deliver something that went into 
production. Watching the presentations 
from other teams on the day was incredible; 
the creativity and knowledge was 
astounding to see. 

“I remember a speaker at a Women in 
Tech event saying when she’s feeling 
“imposter syndrome” it’s really just your 
growth phase, and I will always 
remember that.” 

17

Social impact 
As well as helping households save money, we 
aim to make a positive difference to our people, 
the wider community and the environment. 

At the start of the year, our colleagues voted 
to support CALM – Campaign Against Living 
Miserably – as our charity partner. We stand 
together with CALM, united against suicide, 
and have donated over £136k to support the 
CALM helpline answer over 17,000 calls in 
2023 as well as reaching millions through 
their campaigns and online resources.

For our employees, we ran the ‘Big MONY 
Workshop’ giving colleagues, 24 hours to 
demonstrate living our purpose under the 
banner “helping YOU save money” with 
seminars and focus groups on personal 
financial wellbeing.

We remain committed to minimising our 
environmental impact and have a target of 
being Operational Net Zero by 2030 (a 90% 
reduction in Scope 1 and Scope 2 emissions) 
and we are ‘Carbon Neutral’, offsetting 100% 
of our carbon emissions.

   Read more about our sustainability strategy  
on pages 41 to 52

Outlook
In the first few weeks of 2024, we have had 
similar trends to those seen at the end of Q4 
2023 continue. We don’t expect any increase 
in energy switching revenue in 2024. We expect 
the comparatives in Insurance will become 
tougher, particularly as we move into the second 
half. However, our trading performance and 
momentum in our strategic execution, gives the 
Board confidence that Group EBITDA will be 
within the current market consensus range.

Peter Duffy
Chief Executive Officer
16 February 2024

Although I don’t like the term “imposter 
syndrome” I did, and do, experience the feeling 
of not being good enough sometimes, but the 
idea of being more courageous and taking an 
opportunity when I see it – I will carry that with 
me now because of this experience.

Marie Collinge
Tech Apprentice

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportOur Strategy

Helping households  
save money

Helping households save money

1: Efficient acquisition
•  Best-in-class digital efficiency 

•  Effective marketing 

•  Seamless, shorter journeys

2: Retain and grow
•  Engaged relationships – helpful 

prompts and reminders

•  Targeted, relevant cross-sell

3: Expand our offer
•  Further channels 

•  Wider audiences 

•  More products on more brands

Underpinned by
Advanced data capabilities • Common technology • Scalable platforms

Over the last three years, we have 
developed our advanced data capabilities 
and our common scalable tech platform. 

Our data transformation is now complete. 
The real-time dataset we now have means 
we can better serve our users with new ways 

to help them save and combine this with 
our proprietary Dialogue platform to create 
a shared user profile to simplify and speed 
up user journeys. 

them across all our brands. This delivers 
cost efficiencies, making our technology 
estate simpler to manage and reducing 
maintenance cost. 

We continue to “platformise” our tech estate 
– building features once and deploying 

18

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportEfficient acquisition

Retain and grow

Expand our offer

We will continue to grow our Group further with new propositions, 
new distribution routes and new channels. In 2023 we have made 
significant progress with our B2B capabilities and expanded our 
offer for providers as we begin to unlock the two-sided marketplace.

Our transformed tech and data platform allows us to extend the 
services we offer our providers. The mortgage proposition remains 
an attractive opportunity for the Group. Having gained control of 
our mortgages joint venture partner Podium in December 2022, we 
have continued to develop and digitalise the mortgage comparison 
services we provide to our customers. During the year we agreed 
a partnership with Rightmove to support the digitalisation of their 
new mortgage offering.

The Group is working to become a one-stop-shop for B2B partners, 
as we extend across the breadth of our offerings, we are able to power 
brands from an affiliate link, all the way to a fully white-labelled solution.

This is a significant transition from being a traditional price 
comparison brand, towards a fully fledged tech savings platform 
that has its own compelling brands, but also powers the broader 
industry with comparison type services. 

   Read more on how we’re growing the best provider propositions on page 23

“Efficient acquisition” improves the effectiveness of how we reach 
and convert our customers to optimise our spend.

Our efficient acquisition platforms, for Pay Per Click (‘PPC’), Search 
Engine Optimisation (‘SEO’) and Customer Relationship Management 
(‘CRM’) are implemented and in use, attracting customers in 
a cost-effective way. 

Our PPC bidding platform continues to improve the efficiency of 
our paid search advertising. Using our advanced data capabilities, 
we have made better use of our first party data and machine learning 
capabilities to optimise the amount we bid for each individual search 
term. We can now bid across a broader range of platforms, reaching 
a wider audience, and increasing our impressions. We have used 
AI to help develop our bidding strategies, increasing our efficiency. 
This has resulted in reduced cost per click.

SEO delivers substantial volumes of free search traffic to our 
sites and remains a dynamic area. During the year we have updated 
more content and more pages using our market leading tool and AI 
to drive efficiency. We have now reduced the process for refreshing 
content on a page by more than 75%, freeing up our experts to 
create original content and promote our relevance. 

Brand marketing remains an important driver of traffic across the 
Group. In September we launched our SuperSaveClub marketing 
campaign, building on the original MoneySuperSeven marketing 
campaign first launched in 2022. The campaign has resonated better 
with consumers than any other campaign we have done before, 
supporting in an uplift in direct to site traffic in the year. We invested 
in above-the-line marketing for TravelSupermarket for the first time 
in over seven years, to put TravelSupermarket at the top of people’s 
minds when they are looking for deals on holidays, car hire, travel 
insurance, flights and hotels. During the year we also invested in 
above-the-line marketing for Quidco which supported an increase 
in member registrations.

Money Saving Expert continues to offer content and tools to guide 
and support consumers get in control of their finances and enjoys 
great trust. MSE was again named the most recommended brand 
by YouGov and the MSE App has now had over 1.1 million downloads.

“Retain and grow” encourages customers to come back to us year 
after year and cross-sell the wealth of products we offer across 
the Group. 

We want to retain users and help them switch more of their 
household bills which will ultimately increase customer lifetime 
value. To drive higher retention, we focus on timely reminders and 
a simpler experience for returning users and during the year we 
launched and expanded membership-based customer propositions 
including MSM SuperSaveClub, MSE App and Quidco.

Cross-sell continues to be a significant opportunity. We have 
a wide range of products and services across insurance, money, home 
services, travel and cashback and the data transformation we have 
delivered means we can start to better address the opportunity of 
helping more people save more with us across our range of products. 
In 2023, 24% of our MSM active users enquired in more than one 
of our core product lines. This is up from 23% the year before. Our 
improved data capabilities mean we are now tracking cross enquiry 
in even more product lines. On average, active users enquired in 
1.3 of our product lines.

This year we migrated Quidco onto Group CRM platform allowing 
us to deliver personalised and targeted messages to users across 
our app, web and via email. Through use of AI and machine learning, 
we can now dynamically target customers based on their individual 
interactions with our platform allowing us to communicate with our 
users in a highly personalised manner. We have also introduced 
sophisticated automation which has streamlined our ability to set 
up campaigns more efficiently. Improvements in our CRM tool and 
effective targeting have resulted in an uplift in purchases made.

We are focusing on developing and growing our “membership-based 
customer propositions” to drive customer loyalty and continue to 
build on our ‘retain and grow’ strategy. We are expanding our “best 
provider propositions” to grow the strength and breadth of our offering. 
Both strategies set up to ultimately help households across the 
country save more money with us.

19

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportOur Strategy continued

Efficient acquisition

Retain and grow

Expand our offer

What we have done in 2023
•  Enhanced our PPC bidding capabilities, using advanced 
data capabilities to make better use of our first party data 
and machine learning capabilities to optimise amount bid 
for each individual search term

•  Used our market-leading SEO tool to increase our agility 
and speed and update more content and more pages in 
the year including use of AI to increase our efficiency for 
manual intensive maintenance and updates

What we have done in 2023
•  The data transformation is complete. Quidco transitioned 

to our Group platform in 2023

What we have done in 2023
•  Launched new compare journeys on Quidco powered 
by the MSM Group platform, now seven products live

•  Group CRM platform rolled out on Quidco 

•  Expanded tenancy advertising capabilities to new 

•  Increased utilisation of “Dialogue” platform for shorter, 

quicker user journeys 

•  Launched our cash reward and loyalty MSM programme, 

the SuperSaveClub

product lines

Our future
•  Continue to grow tenancy and provider services

•  Continue to expand and grow our B2B propositions

•  Launched above-the-line advertising for SuperSaveClub, 

•  Expanded our MSE app with “Bill Buster” helping 

Quidco and TravelSupermarket

Our future
•  Ongoing focus on the use of proprietary data to optimise 

the effectiveness of PPC

•  Build on AI capabilities to improve SEO efficiency

•  Continue to build on the success of the 

MoneySuperSeven creative with new campaigns

users navigate the best ways to save money on their 
household bills

Our future
•  Increase product lines on “Dialogue” and continue 
to optimise returning user enquiries using shared 
user profile

•  Optimise shared learnings across Group-wide CRM 

platform including greater use of AI

•  Expand our product offering on the MSM SuperSaveClub 

to give members more opportunities to save with us

Link to principal risks: 
1   2   3   6   7

Link to brands:

Link to KPIs:
1   2   3   4  

Link to principal risks: 
1   3   4   5   6   7

Link to brands:

Link to KPIs:
1   2   4   5   6  

Link to principal risks: 
1   2   3   4   5   6   7

Link to brands:

Link to KPIs:
1   2   4   5  

Our brands 

  MoneySuperMarket 

  MoneySavingExpert 

  Quidco 

  TravelSupermarket 

  Icelolly.com 

  Decision Tech

20

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What’s next? 

Our leading marketing tools, centralised data 
and single tech platform mean we can now 
acquire traffic to our site more effectively, talk 
to our users more effectively, and, because of 
this, have an opportunity to retain and grow 
these customers more effectively too.

We are focusing on developing and growing our 
“membership-based customer propositions” to drive 
customer loyalty and continue to build on our “retain 
and grow” strategy. We are expanding our “best provider 
propositions” to grow the strength and breadth of our 
offering. Both strategies set up to ultimately help 
households across the country save more money  
with us.

   To see our evolved focus in action please see pages 22 and 23

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Leading data  a n d  

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Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
Our Strategy continued

Loyal, engaged members

Our member models

Money Saving 
Expert App
During the year we have also expanded 
our MoneySavingExpert App which has 
gained traction and now has over 1.1 million 
downloads and over 420,000 monthly 
active users. We have launched a host 
of new features to enhance the user 
experience including:

•  MSE Chat GPT, allowing users to 
interrogate Money Saving Expert 
content via AI technology. 

•  “Bill Buster”, our tool to help keep track of 
users bills and service providers including 
alerts when costs change or deal ends and 
then showing users how to save and get 
onto the best value products. 

By linking MSE’s helpful and trusted content 
with a suite of more personalised tools, we 
support users to gain greater control of their 
finances and potentially save more money. 
We will continue to expand the range of tools 
available to help users keep informed and 
save more money.

SuperSaveClub
The SuperSaveClub is aligned to our mission 
of helping households save money, and 
rewards customers every time they save 
money on their household bills, all with the 
confidence that our price promise provides. 

When customers buy an eligible product 
through MoneySuperMarket they can join 
SuperSaveClub and get access to 12 months 
of unlimited free days out at thousands 
of leading attractions nationwide available 
through the MoneySuperMarket app. Then, 
as a member of the SuperSaveClub, every 
time they purchase an eligible product, they 
earn a reward: £15 cash for every car, home 
insurance or broadband purchase, £10 for 
purchasing pet insurance, and £5 for signing 
up to Credit Monitor, purchasing an annual 
travel policy or a mobile phone deal.

22

Rewards are available via a member’s 
MoneySuperMarket account and can 
be withdrawn at any time, as a pre-paid 
MasterCard, or vouchers at leading retailers. 
The SuperSaveClub is set up to encourage 
users to come directly to us and incentivises 
cross-buy and re-buy rates through rewards 
and ease of use.

Following the initial trial in May, we formally 
launched the SuperSaveClub in September 
and added further products to give members 
even more opportunities to do more and save 
more with us. We now have nearly 200,000 
members. Early results since launch show that 
SuperSaveClub members have a stronger 
engagement, are more likely to come to us 
directly, and buy more products with us 
than non-members.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportQuidco 
Quidco enjoys frequent engagement with 
our members with thousands of merchants 
offering attractive offers and rewards. We 
now power seven Quidco Compare products 
on the Group tech stack, with car, home 
and pet insurance launched in ’23.

We moved Quidco onto the Group marketing 
platform in the middle of 2023 and returned 
to TV advertising supporting membership 
growth momentum.

Best provider 
propositions

Tenancy
Tenancy is advertising whereby providers 
promote their brands or products in designated 
spots on our sites clearly listed as ‘sponsored’. 
Tenancy is now live in all our key verticals 
following an initial trial to expand this offering 
beyond home services with pet insurance in 
2022. Revenue from tenancy is up by double 
digit percentage. 

Market Boost
During the year we launched our ‘Market 
Boost’ proposition on loans, comprising 
insights to enable partners to grow their 
business while helping households save 
money. Market Boost includes aggregated 
customer and market data insights which 
can help providers use data to offer our 
users even better deals. 

B2B
Our B2B proposition allows us to utilise our 
Group platform to provide switching services, 
including to third-party brands, extending our 
reach and market share. We launched a B2B 
car insurance journey in early 2023 and have 
already won seven new car insurance partners 
including Car Gurus and Caura. During the year 
we agreed a partnership with Rightmove to 
support their broadband comparison services 
through their tenant portal and helping to 
identify broadband speeds and offers on 
their wider property listings. Revenue from 
B2B is up more than two thirds on last year. 

23

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportOur Market and Trends

Trends 
in our 
chosen 
markets

Artificial intelligence will 
create opportunities to 
respond to new demands 
from customers and 
increase efficiency.

Strategic priorities

Our brands

  Efficient acquisition

  MoneySuperMarket

  MoneySavingExpert

  Retain and grow

  Quidco

  Expand our offer

  TravelSupermarket

  Icelolly.com

  Decision Tech

24

Price comparison (overall market)

Link to strategy: 

Brands affected: 

Regulatory focus

Trend 
Greater focus from 
governmental and 
regulatory bodies on 
empowering customers.

Impact 
Regulation will become an 
increasingly important feature 
of the price comparison sector.

Opportunities 
Regulation empowering customers to save money is fully 
aligned with our purpose of helping households save money. 

Comparison beyond price

Brands affected: 

Trend 
Providing greater and better 
information to users beyond 
just price.

Impact 
Simultaneous comparison 
across multiple factors can be 
challenging to present clearly 
to the user.

Opportunities 
Today, price comparison focuses heavily on price. 
The cheapest policy is not always the right one though, 
and price comparison sites can improve the additional 
information they provide to help users assess value. We 
have incorporated independent quality scores to our results 
like Defaqto in insurance products. This allows customers 
to include in their decisions factors including, but not 
limited to, price.

Artificial intelligence

Brands affected: 

Trend 
Artificial intelligence 
technology has advanced 
substantially and it is 
starting to offer new 
improved capabilities.

Impact 
Artificial intelligence 
capabilities could reshape 
parts of the price comparison 
value chain and experience.

Opportunities 
Artificial intelligence has the potential to automate and 
make more efficient activities like software development 
and digital marketing. We are already using AI to increase 
the scale of our digital marketing efforts and making 
software engineering more efficient.

Economic downturn

Trend 
Rising inflation and interest 
rates have put the UK and 
other major economies at 
risk of entering a recession.

Brands affected: 

Impact 
Households could cut back 
on spending.

Opportunities 
Our purpose to save households money becomes even 
more relevant in a tough economic environment. Our broad 
range of comparison services could see increased demand.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Helped millions save in an 
environment of increasing 
insurance premiums.

Strategic priorities

Our brands

  Efficient acquisition

  MoneySuperMarket

  MoneySavingExpert

  Retain and grow

  Quidco

  Expand our offer

  TravelSupermarket

  Icelolly.com

  Decision Tech

25

Insurance

FCA pricing regulations

Trend 
In January 2022 the FCA 
introduced regulations to stop 
“price walking” by insurers 
in car and home insurance. 
This was part of a package of 
measures expected to ensure 
that insurance products offer 
fair value to consumers.

Insurance premiums

Trend 
In 2023 car and home 
premium inflation increased 
substantially as providers 
passed on rising costs 
of claims.

Travel insurance

Trend 
The overall demand for travel 
and therefore the demand 
for travel insurance have 
been resilient to pressure; 
however, the risk of an 
economic downturn could 
put more pressure on 
consumer spending.

Impact 
New business pricing became 
less attractive compared to 
renewal pricing. 

Link to strategy: 

Brands affected: 

Opportunities 
In 2022 the regulation led to higher customer 
retention levels and lower market switching volumes. 
From the second half of 2022 and throughout 2023, 
we saw improving trends and the return of a strong 
competitive market. Since the regulation was introduced, 
insurers have innovated and we have launched a record 
96 new brands and products on our site, as we help 
consumers navigate a broader range of choice 
and complexity.

Brands affected: 

Impact 
Premium inflation 
generally stimulates 
more enquiry volumes.

Opportunities 
An inflationary environment should drive higher enquiries 
across the market. By making our journeys as smooth 
and efficient as possible, we can capitalise on this 
increased demand.

Brands affected: 

Impact 
A recession could result 
in a reduction in demand 
for discretionary services 
like travel.

Opportunities 
In difficult economic times our broad provider panel means 
we are well placed to help travellers save money finding the 
most suitable policy.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
 
 
 
 
 
 
Money

Interest rate rises

Trend 
Interest rates in major 
economies are elevated after 
years of historical lows. 

Link to strategy: 

Brands affected: 

Impact 
Higher interest rates make 
credit more costly.

Opportunities 
Rising interest rates make credit cards and loans more 
expensive which could soften demand. In addition, we may 
see heightened demand for balance transfer or zero-interest 
credit cards as debt becomes more costly.

Home services

Energy wholesale pricing

Link to strategy: 

Brands affected: 

Impact 
MSM hosted a small number 
of limited size switching deals 
which were immaterial. 

Opportunities 
We continue to work with partners to offer deals to 
customers when they become available. MSE editorial 
is uniquely positioned to guide consumers and continues 
to provide support to consumers on energy. 

Trend 
As was the case from late 
2021, energy wholesale prices 
remained high and volatile in 
2023, reflecting both demand 
and supply issues. 

These conditions, meant 
the energy switching market 
remained subdued through 
the year. 

Our Market and Trends continued

MoneySavingExpert is 
a key source of trusted 
advice with rising interest 
rates and uncertainty 
surrounding energy prices.

Strategic priorities

Our brands

  Efficient acquisition

  MoneySuperMarket

  MoneySavingExpert

  Retain and grow

  Quidco

  Expand our offer

  TravelSupermarket

  Icelolly.com

  Decision Tech

26

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
Cashback

Online spending demand

Link to strategy: 

Brands affected: 

Trend 
The secular growth of 
online purchasing continues. 
However, the reopening of the 
high street and the weaker 
consumer spending outlook 
could moderate these trends.

Impact 
A recession could result in 
a reduction in demand for 
discretionary purchases.

Opportunities 
Cashback presents a way for consumers to save money 
on everyday purchases amid the rising cost of living. The 
greater penetration of online retail brings the potential for 
wider, more frequent engagement with cashback sites 
such as Quidco.

Travel

Package holiday growth

Link to strategy: 

Brands affected: 

Trend 
Economic uncertainty 
could weaken travel demand. 
However, consumers are 
expected to prioritise their 
main holiday which tends 
to be booked as a package 
holiday more frequently.

Impact 
As the largest discretionary 
spend area for many 
households, demand for 
travel may soften under 
macroeconomic pressures. 
However, packaged holidays 
can offer a way to control 
costs on the main holiday 
of the year.

Opportunities 
Ice Travel Group continues to focus on building leading 
comparison services to help consumers find the best deal 
for their holiday which is especially more relevant during 
tough economic times.

Diversified revenue 
streams and leading 
positions across a 
broad set of markets 
create unique 
opportunities for 
the Group. 

Peter Duffy 
Chief Executive Officer 

Strategic priorities

Our brands

  Efficient acquisition

  MoneySuperMarket

  MoneySavingExpert

  Retain and grow

  Quidco

  Expand our offer

  TravelSupermarket

  Icelolly.com

  Decision Tech

27

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
Business Model

Our purpose: Helping households save money

Our key strengths 
and resources 
Technology
Our offer is underpinned by our scalable 
and flexible technology solutions that are 
increasingly able to support multiple in-house 
and external brands from a common platform.

Data
Our strong analytical capabilities 
and upgraded infrastructure allow us 
to personalise the customer experience, 
generate real-time performance information, 
and provide relevant, useful data to providers.

Relationships
Our strong relationships with our providers 
allow us to offer exclusive and market 
leading deals.

   Read more about how we engage with our providers 
on pages 35 and 36

People
Our talented people ensure we provide 
customers with the best experience. 

   Read more about how we support our employees 
on pages 31 to 33

Leading brands
We operate well-known brands which 
are trusted by our customers.

   Read about our brands on pages 4 and 5

Marketing platforms
We have leading marketing platforms 
integrated with our centralised data.

   Read more about the effectiveness of our marketing 
on pages 24 to 27

28

Our value cycle 
We provide products and services to help users make meaningful savings across their 
household finances. At the same time we help providers to acquire new customers in 
an efficient and cost effective way.

2.Efficient switching journeys help 

users easily switch and save

3.Providers pay us when products 

are purchased

1.Our brand strength and marketing 

attract users and providers to our 
well-established platform

4.We remind users when it is time to 

5.We generate insights from users and 

re-switch; we use data to prioritise and 
market further switching opportunities

providers to optimise our propositions 
and identify growth opportunities

6.We expand into new markets 

and additional services

•  Minimising our environmental impact 

•  Our social responsibility  

•  Robust governance and ethics

Underpinned by our responsible approach  Read more on pages 41 to 52Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportTransition to a tech-led savings 
platform and member model

B r a n d - a g n o stic MSMG platform

H ome Services
c o m p arison services

e l l i n g ,   dif erentiated bran

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o m p

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ack solutio n s

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3

Data infrastru c t u r e  
and analyti c s

1  SEM: search engine marketing.

2  SEO: search engine optimisation.

3  CRM: customer relationship management.

29

How we share value with our stakeholders
Our customers
Savings through readily accessible, 
personalised information

Our people
An inclusive place to work where 
employees feel that they belong

In 2023 our customers are 
estimated to have saved

£2.7bn

(2022: £1.8bn)

Our providers
Cost-effective customer acquisition via 
access to millions of informed customers

Number of providers and merchants

5,500+

(2022: 5,000+)

Employee diversity and inclusion score

76% 

(2022: 77%)

Our communities
Positive impact through work experience, 
charitable donations and volunteering

Donated to charitable causes in 2023

£0.2m

(2022: £0.2m)

Our shareholders
Full-year dividend up 3%.

Cash return to shareholders in 2023

£63.4m

(2022: 62.8m)

Risk management framework 
The Group operates in a complex 
business environment and there are risks 
to the delivery of our strategic goals and 
the sustainability of our business model. 
We have identified the principal risks through 
our risk management framework and we 
have considered them as part of our viability 
assessment. Our risk management framework 
also provides the tools to manage and 

continually review our risks. It seeks to drive 
accountability across the Group and create 
the insight required for the Board to monitor 
our risks. Our risk management framework 
also allows management and the Board 
to adapt the strategy to ensure that we are 
not taking unnecessary risks and that the 
underlying risks in the strategy are being 
appropriately mitigated.

Underpinned by our responsible approach  Read more on pages 41 to 52Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
Stakeholder Engagement Section 172 of the Companies Act 2006

Who are the 
Group’s key 
stakeholders?

Customers

Why it is 
important 
to engage

Customers’ 
key interests

Engaging regularly with 
our stakeholders ensures 
that we operate in a 
balanced and responsible 
way, both in the short and 
longer term. 

We are committed to maintaining effective and positive 
relationships with all our stakeholders, as we understand 
that this is essential to ensuring the success and sustainability 
of our business. The Group works with a significant number 
and variety of stakeholders and considers those key to 
our business to be those individuals or groups who have 
a significant interest in, or are affected by, our activities. 
The table outlines how the Directors have performed 
their duties in relation to section 172 of the Companies 
Act 2006 in having regard to a range of stakeholder 
feedback and, considering this within decision making, 
as well as balancing the need to maintain a reputation 
for high standards of business conduct and to act fairly 
between the members of the Company. 

30

Our success is dependent upon our ability to understand and respond to the needs of our customers. This allows us 
to attract and retain them via the provision of relevant products and services where they can make meaningful savings, 
differentiating us from our competitors. 

•  An unbiased review of offers on the market 
•  Competitiveness and value
•  Compliance with data protection regulation

How we engage •  During 2023, we undertook three comprehensive 

research studies to deep dive into consumer needs, 
attitudes and experiences to better understand our 
brand positioning, a diagnosis into the end-to-end 
customer experience and statistical drivers of customer 
satisfaction. We regularly carry out research which 
informs new product development and enhancements 
in our customer experience. 

•  In our FAQs on the MSE website we provided a number 
of different contact details for users to contact us. 

•  We have a dedicated complaints email address 

for MSM and Quidco customers to contact. We also 
have a decided customer data email address for all 
GDPR requests.

•  We monitored closely our customer KPIs, customer 

satisfaction scores and review sites closely.

•  Access to a wide range of products and services 
•  Ease of use and convenience with online features 

which enable easy comparison 

•  Accurate and up-to-date information
•  We have a dedicated “Contact Us” page on 

MoneySuperMarket, giving customers the opportunity to 
self-serve answers or to submit their query to be answered 
by an agent. A Help Centre provides articles and guides on 
common FAQs. 

•  Quidco undertakes regular testing and research and we 
have a dedicated customer service team which interacts 
with customers via a chat facility and social media channels. 

•  We launched MSE ChatGPT, an AI-powered chatbot which 
answers users’ questions about saving money, using the 
content on MSE as the primary source of information. 

•  In accordance with Consumer Duty requirements, we have 
assessed and defined how we assess customer outcomes 
throughout the Group, creating KPIs and metrics for measuring 
these outcomes and building a range of processes to 
strengthen and ensure good customer outcomes 
are delivered. 

How the 
Board engages

Indirect engagement:
•  The Board oversaw and approved the implementation 
of a new suite of metrics enabling the Board to track 
management’s performance against discharging its 
Consumer Duty obligations, ensuring our activities 
and strategy are aligned with these principles. 

•  The first annual customer insight deep dive was 

presented by the Chief Marketing Officer to the Board 
in November 2023, providing an efficient understanding 
of customer needs and perception of and experience with 
our brands, which strengthened our understanding of 
the customer experience. 

•  The Board appointed Sarah Warby as the Group’s 
FCA Consumer Duty Champion in January 2023, 
advocating for the Group’s customers to ensure 
they are considered in our decision making. 

•  The Board received monthly updates on the key insights 

gained from quantitative and qualitative customer research 
used to inform our strategy, constructively challenging 
management on the contents as appropriate. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSignificant 
feedback

Outcomes

Employees

Why it is 
important 
to engage

Employees’ 
key interests

•  For Moneysupermarket.com, alongside “best prices/
deals”, “usefulness” was a key driver of customer 
satisfaction, which included the ability to compare 
features, quickly finding relevant information and 
flexibility to modify. 

•  Customer feedback driven from research studies 
on the drivers for satisfaction, brand equity and an 
in-depth analysis of our contact centre transcripts 
identified opportunities to make the post-purchase 
experience more helpful.

•  We continually iterate and improve the Contact Us 

page on MoneySuperMarket to ensure we are providing 
customers with the support they need, which promotes 
efficiency through one-contact resolution. 

•  SuperSaveClub launched for MoneySuperMarket.com 
customers, enabling access to a range of exclusive 
post-purchase rewards, including a free days out 
annual pass, rewards for every further qualifying 
purchase, refer a friend rewards and discounts and 
offers from a range of brands. 

•  We have delivered significant improvements to the user 
experience. We have rolled out single sign on across 
the MSE app and MSE Credit Club, enabling users to 
access both with the same login credentials. We plan 
to extend this out to other registered parts of the site 
such as Cheap Energy Club and the MSE Forum. 

•  MSE customers fed back interest in a single sign-on 

across the MSE app and MSE Credit Club.

•  Feedback from our Quidco members emphasised 
the importance of relevance when receiving offers. 

•  Quidco is focusing on personalising its proposition to 
ensure offers presented to members are both relevant 
and timely to each individual. 

•  Our Consumer Duty metrics will be delivered to the Board 
on a monthly basis and a report on the effectiveness of our 
compliance with Consumer Duty requirements will be 
produced on an annual basis. 

•  Following our first annual customer insight deep dive, 
we are working towards enhancing the format of our 
results grid, making product comparison easier and 
clearer for the customer. 

A highly skilled and motivated workforce is essential to the success of the Group. We work to create a diverse and 
inclusive workplace, fostering an environment where employees can reach their full potential. Engaging with our 
employees is key to retaining and developing the best talent.

•  Company purpose and reputation 
•  Reward
•  Career opportunities
•  Employee engagement

•  Training and development
•  Wellbeing
•  Health and safety
•  Diversity, Equity, Inclusion and Belonging 

SuperSave Club 
has provided our 
customers with a range 
of exclusive rewards. 

31

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStakeholder Engagement Section 172 of the Companies Act 2006 continued

We ran the Big MONY Workshop in 
June 2023, which gave our colleagues 
24 hours to attend seminars and focus 
groups aimed at improving their 
financial wellbeing. In total our 
colleagues saved over £20,000.

24hours

32

Employees continued

How we engage •  Our CEO used a variety of face-to-face, virtual and 
hybrid methods to stay connected with employees 
across our locations. 

How the 
Board engages

•  We continued to explore a range of virtual, in-person 

and hybrid communication methods for our employee 
engagement to ensure that all employee voices 
were heard. 

•  We continued to run a fortnightly all-employee “floor 

brief” to update colleagues on business developments 
and provide an opportunity to ask our Executive Team 
questions and have incorporated a live feedback 
survey tool, making it easier for employees to provide 
real-time feedback. 

•  We have seven active Employee Resource Groups 

(‘ERGs’), including ERGs for mental health and inclusion 
of under-represented groups, which we engage with to 
help ensure our people can thrive. Each of our ERGs 
have executive sponsors with our designated NED 
Employee Champion. 

•  We conducted an employee engagement survey, 
two pulse surveys and a “state of inclusion” survey, 
the results of which are reported to the Board. 

Direct engagement:
•  Our Non-Executive Directors held informal sessions 
with employees to understand what it feels like to 
work at Moneysupermarket Group. The Board held 
meetings in July and September, offering employees 
the opportunity to feed back key topics which 
included career development and training. 

•  We have a designated NED Employee Champion, 
Rakesh Sharma, who has Board responsibility for 
championing the interests of employees by bringing 
their views to the Boardroom. 

•  Our Executive Team and key talented members of 

senior management presented updates to the Board on 
their respective areas, to provide feedback and to invite 
the Board to provide challenge. 

•  Following the introduction of our Transgender 

and Gender Non-Conforming Guidelines, the Board 
undertook a teach-in session with an external inclusivity 
partner to discuss such issues in application within 
the Group.

•  We ran The Big MONY Workshop in June, an initiative which 
gave colleagues 24 hours to live our purpose under the 
banner “helping YOU save money”. Seminars and focus 
groups on personal financial wellbeing were run by 
providers and MSE colleagues. 

•  We undertake exit interviews when our employees leave 

to gain feedback which can be escalated to relevant senior 
leaders, as appropriate.

•  As part of the Board’s commitment to the Race at Work 
Charter, material or cumulative grievance or disciplinary 
issues are raised to the Board via the whistleblowing report. 

•  We have an independent whistleblowing helpline to allow 
all staff to raise concerns through confidential channels. 

•  Following external announcements, internal Group-wide 

updates were held to gain an understanding of the reaction 
of employees to the trading updates, and respond to any 
queries or concerns. This year we held an internal event, 
combining our Q3 financial results with a celebration of our 
30-year anniversary, incorporating business performance 
with highlights of the past three decades. 

Indirect engagement:
•  The Board received updates from the NED Employee 

Champion on employee engagement. 

•  The Board conducted a thorough review of executive and 
senior management succession planning, constructively 
challenging management on plans for key talent across the 
Group, with a focus on aligning short-term and long-term 
interests between all stakeholder groups and the 
Company’s values and culture.

•  The Board received the results of the employee 

engagement and pulse surveys.

•  The Board received reports relating to our independent 
whistleblowing helpline which allows all staff to raise 
concerns confidentially. 

•  As part of its regular functional updates, the Board received 
regular updates on our diversity and inclusion progress.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report•   Following a series of colleague and manager focus groups 
on the effectiveness of our hybrid working approach and 
feedback received in our engagement survey, 82% of 
colleagues find our hybrid model effective for getting 
things done.

Significant 
feedback

•  Overall colleague engagement through our 
engagement surveys remained high; 79% of 
our employees took part in our November 2023 
engagement survey which covered a range of topics 
such as leadership, communication, “My manager” 
and commitment.

•  Our inclusion survey revealed good inclusion and 
belonging scores across all categories, reflecting 
wider survey trends. Despite an increase in overall 
representation of colleagues from ethnic minority 
groups in 2023, an area of focus was our representation 
of black and African colleagues. Disabled employees, 
including those with invisible disabilities, scored c.10% 
lower on their sentiment towards trust and inclusion 
in comparison to non-disabled employees. Notably, 
33% of respondents did not understand the meaning 
of intersectionality.

Outcomes

•  We answered employee questions or concerns 

•  We were voted number five on this year’s Inclusive 

Top 50 UK Employers List, recognising organisations 
who are brave and innovative, and see diversity and 
inclusion as a smart way to grow their business. 

•  We launched LinkedIn Learning, a dynamic learning 
platform with 15,000+ pieces of content, courses, 
interactive learning and personalised recommendations, 
supporting skills and offering tailored training relevant 
to all areas of the business. 

•  We introduced our Transgender and Gender 

Non-Conforming Guidelines.

raised during our regular “floor brief” sessions and 
any agreed actions were followed up by the Executive 
Team. Posters were placed across offices and we 
updated our employee intranet to enhance awareness 
of our Whistleblowing Policy. 

•  In response to our inclusion survey, online and 

in-person learning initiatives are being introduced, 
focusing on intersectionality, mental health disabilities 
and expanding our work on Black Allyship. Our impactful 
inclusive hiring initiatives will continue, with added 
mandatory eLearning modules on inclusive 
leadership and respect in the workplace.

•   Based on feedback received regarding our hybrid 

working model, we will be revising office guidelines, 
maintaining a two-day hybrid model, enhance tracking 
of in-office days and implementing “anchor days” 
whereby all members of teams attend the 
office together.

•  The Big MONY Workshop saved employees over 

£20,000 and we saw a rise in employees choosing 
voluntary benefits such as a personal money coach 
and signing up to charitable giving via payroll. 

We launched LinkedIn Learning, 
a dynamic learning platform 
with 15,000+ pieces of 
content, courses, interactive 
learning and personalised 
recommendations.

Lisa Townsend
Chief People Officer

33

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStakeholder Engagement Section 172 of the Companies Act 2006 continued

Shareholders

Why it is 
important 
to engage

Shareholders’ 
key interests

Access to capital is crucial to the long-term performance of our business and the Board aims to understand the views 
of shareholders and to always act in their best interests. We ensure that we provide fair, balanced and understandable 
information to shareholders and investment analysts, working to ensure they have a strong understanding of our 
purpose, strategy, performance, culture, values and ambitions.
•  Financial performance, economic impact and 

market competition 

•  Governance and transparency
•  Strategy and strategic purpose

How we engage •  We aim to have an ongoing, constructive dialogue 

with our shareholders through results presentations, 
question and answer sessions and investor calls and 
meetings with the CEO, CFO and Investor Relations 
team throughout the year. 

•  We held an informal dinner for our analysts to meet our 
Executive Team and gain a greater understanding of our 
strategy and different areas of our business operations. 

•  Operational performance 
•  Company leadership and culture 
•  Dividend and total shareholder return
•  Sustainability
•  Our corporate website has a detailed investor section. 
•  We have held and attended hybrid and in-person 

shareholder meetings and investor conferences to provide 
a greater level of engagement. We hold twice yearly virtual 
results presentations. 

•  Our investor engagement is supported by our corporate 

brokers. During the year we ran an RFP process and appointed 
Morgan Stanley to work alongside Barclays to support our 
ongoing engagement with the investment community. 

How the 
Board engages

Direct engagement:
•  The Board attended our AGM to offer shareholders the 
opportunity to engage and raise questions about the 
Group’s performance, governance and strategy. 

•  Investor associations’ voting recommendations and 
commentary on our general meeting resolutions and 
Annual Report and Accounts are brought to the Board’s 
attention ahead of our Annual General Meeting.

Significant 
feedback

Outcomes

Indirect engagement:
•  Feedback is gathered from shareholders and potential 

investors at results roadshows and investor 
conferences and tabled to the Board.

•  The Board received updates from the Group’s Investor 
Relations team during specific consultation exercises 
and on publication of trading results and updates.

•  The Board received monthly updates on shareholder 
movements, market expectations and feedback from 
trading results and updates. 

•  Analyst reports are provided to the Board.

•  Following engagement with shareholders on the proposed Remuneration Policy, we received feedback in relation to 
the Restricted Share Plan underpins. As a result, the Remuneration Policy was approved by 87.25% and the Restricted 
Share Plan by 89.44% at the AGM on 4 May 2023. 
•  All resolutions at the 2023 AGM were approved. We 

•  In order to enhance our shareholder engagement, we will 

updated the format of our Annual Report and Accounts, 
streamlining information to present a clearer, more 
concise representation of the Company’s strategy, 
business model and value proposition. 

be upgrading the corporate website in 2024 to improve how 
we communicate to existing and potential shareholders. 
Management also intends to hold investor meetings in the 
US during 2024 to broaden our investor engagement. 

•  The Board considered the interests of all shareholders 
when making decisions which may affect them and 
aims to treat all shareholders fairly. 

•  The Board remains confident of the future prospects of 

the Group and recognised the importance placed on the 
dividend by our shareholders – £63.4m was paid in 
dividends during 2023. 

We consulted with 
shareholders on both 
our Remuneration Policy 
and Restricted Share Plan 
during 2023.

34

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSuppliers and providers

Why it is 
important 
to engage

Our third parties, such as the providers who offer products through our channels and the suppliers who provide goods 
and services to us, are critical to our performance. We engage with our third parties to build trusting relationships from 
which we can mutually benefit and to ensure that they are performing to our standards and conducting business to our 
expectations. Expanding our data and insight offer to partners is an important opportunity for us, allowing us to build 
a new revenue stream while also enabling partners to enhance their product range to better meet the needs of 
our customers. 

Suppliers’ and 
Providers’ 
key interests

•  Cost efficiency and value 
•  Long-term relationships 
•  Responsible business, trust and ethics

•  Efficient customer acquisitions 
•  Value creation
•  Data insight and related products 

How we engage •  Our Commercial team provides a crucial link with our 
providers, actively managing the provider relationships 
to ensure best value outcomes. 

•  We continue to work collaboratively with our top two 
tiers of provider to agree joint business plans, increasing 
engagement and with a positive impact on our trading. 

•  We undertook provider satisfaction surveys to gain 
feedback on our account management efficacy, 
onboarding processes and data provision to identify 
any areas for improvement and to inform our strategic 
choices for 2024. 

•  Partners have been heavily involved in the 

development of our new data proposition, Market 
Boost, through interviews and feedback sessions 
to make sure the proposition provides them with 
valuable data, in a way that meets their needs.

How the 
Board engages

Direct engagement:
•  The Board oversaw changes to the current 

procurement processes across the Group including 
an updated, enhanced and properly embedded 
supplier and third-party onboarding process, the 
creation of a new purchasing standard and the 
roll-out of training to employees with responsibility 
for making or approving purchases. 

•  We engaged our suppliers in a variety of ways including 

tender processes and more informal meetings and dialogue. 
These interactions cover a broad range of topics such as cost 
efficiencies and ways of working. We conducted revenue 
audits on selected providers and third-party audits on 
a sample of our suppliers. 

•  Quidco has a constant review process with its commercial 
partners aligned to each individual campaign as well as 
structured quarterly reviews with key partners. 

•  We continued to use our governance, risk and compliance 
tool as the onboarding gateway for any new suppliers who 
wish to work with the Group. 

•  As part of our Science Based Targets initiative (‘SBTi’) 

submission we directly engaged our top 20 suppliers to 
understand their levels of maturity and gathered their 
emissions data to support this submission. 

•  We worked collaboratively with our partners to ensure 
compliance with the new Consumer Duty Regulations. 

Indirect engagement:
•  The Board received supplier oversight updates to 

understand the level of supplier engagement and any 
arising risks in the Group’s supply chain or supplier 
management activities. 

•  Key supplier and provider updates are brought to the 

Board through our regular functional agenda items and 
in the annual strategy sessions.

We undertook provider 
satisfaction surveys to 
gain feedback on our 
account management 
onboarding processes and 
data provision to identify 
areas of improvement. 

35

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStakeholder Engagement Section 172 of the Companies Act 2006 continued

Suppliers and providers continued 

Significant 
feedback

•  We reviewed feedback from our providers that 

•  Through interviews and feedback sessions, our partners 

they would welcome continued strengthening of 
our relationship and data propositions. 

•  There has been a significant improvement in our 

process for onboarding suppliers and we continue 
to work internally to enhance our governance, risk 
and compliance tool. 

were heavily involved in the development of our new data 
proposition, Market Boost, ensuring the proposition provided 
them with valuable data in a way which meets their needs.

Outcomes

•  We are implementing a supplier relationship 

•  We launched a new data proposition, Market Boost, to 

management tool across our Commercial team 
to improve the effectiveness of our team and 
to build on the high approval rating of our 
relationship management. 

•  We have invested in a range of training to 

support our provider-facing team to continue 
to strengthen relationships. 

•  We have increased investment in data solutions 

to bolster our current offering and to aid informed 
decisioning by our providers and the Partner 
Relationship team. 

•  We have continued to work on strong engagement 
with our partners across Money, specifically across 
Borrowing, where cost of funds have been challenging 
due to macroeconomics. Banking has continued 
to thrive with strong customer offerings.

several partners in our Money vertical, who now benefit 
from rich data to tailor their customer acquisition and 
pricing strategies.

•  During 2023 the Procurement team commercially reviewed 
the majority of our top 20 supplier contracts with support 
from the respective executive owner, ensuring we elicit 
best value for money. This practice will continue in 2024 
where we expect to finalise this review. 

•  The throughput of new product onboarding for General 
Insurance products has been at an unprecedented level 
following investments in the aggregation technology 
platform and process improvements to onboarding. This 
has delivered positive outcomes to the Group’s pricing 
strategy and associated improvements to conversion rates. 

Communities and environment

Why it is 
important 
to engage

We are committed to building positive relationships with the communities in which we operate. We support local 
communities and groups and consider the environmental and social impacts of our operations. We seek to ensure 
that we provide a positive contribution to the communities in which we operate and to the environment.

Environmental engagement is equally vital as it addresses the pressing global challenges of climate change and 
resource depletion. We consider that adopting sustainable practices not only mitigates our environmental impact 
but also positions our company as socially responsible. We want to ensure that our operations create the least 
environmental impact on our communities as possible, because we believe that is the right thing to do. 

Communities’ 
key interests

•  Local operational impact 
•  Health and safety performance

•  Climate-related risk, commitments, performance 

and reporting

•  Long-term partnership and strategic alignment

   For further information, please refer to our Sustainability Report on page 46

We have increased 
investment in data 
solutions to bolster our 
current offering and to 
aid informed decisioning 
by our providers.

36

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportWe have donated 
over £136,000 to 
CALM via fundraising 
initiatives, including a 
trek across Cambodia. 
This equates to 17,000 
potentially life saving calls 
to CALM’s helpline.

Marianna Maniatakis
Group Charity Partnership Lead 

37

How we engage •  We provide support to 13 charities local to our offices 
through donations and community support initiatives 
(see pages 46 to 49 for more details). 

•  We ran an event for We Are Black Journos with our MSE 
colleagues, including Martin Lewis and, as a result, hired 
our first MSE intern. 

•  We ran our first Tech Apprentice Scheme with 

•  We supported the launch of the DEI Change Makers 

Ada College (the National College for Digital Skills). 

•  We partnered with InnovateHer, focusing on 

preparing girls and non-binary for the tech industry. 
We have also officially partnered with The Phoenix 
Academy, supporting a careers event and hosting 
a welcome assembly, introducing them to MSMG 
and InnovateHer. 

programme, a programme designed to help build skills 
for creating diversity, equity and inclusion. 

•  Our Sustainability Steering Committee meets regularly to 

discuss key sustainability matters such as TCFD, collaboration 
with our ERG Green Team, Scope 3 supplier reporting and 
effective communication of the Sustainability Framework 
to employees across the Group. 

How the 
Board engages

Direct engagement:
•  The Board received regular updates on the Group’s 

sustainability and ESG activities. 

•  The Board undertook a review of our climate-related 
risks and opportunities in the short, medium and 
long term together with any potential opportunities 
for the Group. 

•  The Board approved our SBTi targets, reinforcing 
the Company’s commitment to sustainable and 
science-driven business practices.

•  The Board approved the methodology for capturing 

supplier Scope 3 emissions.

•  Employees were invited to vote on a selection 

of carbon offsetting projects. 

Significant 
feedback

Indirect engagement:
•  The Board received an annual update on the Social pillar of 
our Sustainability Framework from the Chief People Officer, 
detailing activities undertaken and planned for our charities 
and community initiatives. 

•  Throughout the year the Board received training and 
updates on the Sustainability Framework, enhancing 
awareness and understanding of crucial environmental, 
social and governance (‘ESG’) principles. 

•  We received feedback from employees on a CALM survey 
where staff expressed the impact of the partnership on 
them and put forward suggestions for 2024, which included 
new fundraising ideas as well as requests for additional 
sessions from CALM to help educate on the way in which 
we can support others.

Outcomes

•  Our greenhouse gas emission reduction targets 

•  We have continued to monitor our greenhouse gas 

have received official approval from the SBTi, who 
have classified the Group’s Scope 1 and 2 targets as 
ambitious, confirming their alignment with a 1.5°C 
trajectory, positioning us well ahead of our peers in 
sustainability efforts. Approval of our commitment 
to reduce Scope 3 emissions by 58.8% by 2033 
from a 2019 base year has also been received.

•  To encourage our colleagues to help in their community, 
a charity, or an initiative that supports the Group’s 
purpose of helping households save money, we 
provide paid time off to volunteer. 

emissions as a result of our carbon reduction strategy. 

•  We have donated over £136,000 to CALM via fundraising 
initiatives, including a trek across Cambodia. This equates 
to 17,000 potentially life saving calls to CALM’s helpline. 

•  We hired our first four female apprentices under the Tech 
Apprentice Scheme and hired our first multi-ethnic MSE 
intern following the We Are Black Journos event. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStakeholder Engagement Section 172 of the Companies Act 2006 continued

Regulators/Government

Why it is 
important 
to engage

Regulators’ key 
interests 

Open communications and dialogue help to create understanding of our business, strategy and culture, and ensure 
regulatory and legislative compliance.

•  Openness and co-operative interactions 
•  Proactive compliance with new regulations and legislation
•  Fair value and good customer outcomes for consumers 

•  Governance, culture and sustainability 

How we engage •  We provide the FCA with quarterly, half-yearly and annual 
reporting that includes information on sales, complaints 
and regulatory capital. This reporting is one of the FCA’s 
supervisory tools.

•  We have monitored and responded to new and 

emerging regulatory developments, including FCA 
Consumer Duty, corporate governance reform and 
the energy market. 

•  We maintain regular and ongoing dialogue with key 

•  The MSE Campaigns team engaged with the 

How the 
Board engages

Significant 
feedback

Outcomes

regulatory bodies, including the FCA and Ofgem and, 
where appropriate, the ICO, CMA, ASA and Ofcom. 

Indirect engagement:
•  Following the FRC’s consultation on corporate 

governance reform, the Board oversaw and approved 
management’s progress made on methodology and 
approach to “no regrets” work, enhancing the Group’s 
key in-scope material controls. 

•  The FCA published its views of key risks and priorities 
for 2023–25 for each of the key markets in which the 
Group operates. 

Government and regulators on various campaigns on 
behalf of consumers, directly influencing Government 
policy on energy and mortgage support as well as 
regulation around mobile roaming, online advertising 
and energy tariff data. 

•  The Board oversaw the Group’s implementation of 

Consumer Duty requirements, reviewing our current 
strategy against the Consumer Duty principles and 
approving a new set of metrics which will be used to 
ensure our activities and strategy are aligned with 
these principles.

•  MSE was continuously engaged with civil servants in 
the Government’s energy department, regarding the 
delivery of £400 winter energy bills support scheme 
(‘EBSS’) vouchers. Civil servants reported that MSE 
provided critical feedback on behalf of consumers, 
which meant the scheme was monitored and gaps 
in support were closed.

•  We updated our Group pillars and the outcomes we 
expect for our customers, and we published our first 
Consumer Duty scorecard in July 2023. The scorecard 
will be published monthly (some metrics are reported 
quarterly or on an ad hoc basis e.g. testing of 
customer understanding).

•  A deadline to top up state pensions through voluntary 
national insurance contributions was extended to 
April 2025, after MSE raised concerns about overloaded 
DWP and HMRC helplines. This came with commitments 
to digitalise part of the process, making it easier to 
make contributions. 

•  MSE led a campaign supported by 100+ organisations, 
who persuaded the Government to retain the energy 
price guarantee at a typical £2,500 a year, keeping 
millions more from slipping into fuel poverty. 

•  Following MSE’s campaign to stop online scam 

advertising, the Online Safety Act was passed, putting 
duties on social media and search engines to prevent 
and remove fraud on their platforms. 

MSE led a campaign 
supported by 100+ 
organisations who persuaded 
the Government to retain 
the energy price guarantee 
at a typical £2,500 a year, 
keeping millions more from 
slipping into fuel poverty.

Katie Watts
Campaigns Lead, MSE 

38

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportLong-term decision making 

Principal decisions

The Board delegates day-to-day management and decision making to its senior management, 
maintaining oversight of the Company’s performance. The Board reserves authority for key 
decisions, such as determining the Group’s strategic direction, overseeing M&A activity and 
entering into material contracts beyond set thresholds.

In 2023 the Board:
•  received presentations on specific business areas and, through ongoing discussion with members 
of senior management, determined strategic priorities and the development of robust supporting 
operating plans;

•  agreed the Group’s principal risks, considered emerging risks and received regular risk management 
and internal control reviews throughout the year, including specific consideration of risks associated 
with regulatory changes as well as shifts in the energy and insurance markets; and

•  set annual budgets, allocated capital and monitored business performance against targets, 

allowing the Board to confirm the going concern statement and the Group’s longer-term viability.

Reputation for high standards of business conduct 

The Board oversees the cultivation of a corporate culture, fostering integrity and transparency 
throughout the Group. It has established a comprehensive corporate governance framework, 
approving policies and procedures that champion corporate responsibility and ethical conduct.

In 2023 the Board:
•  received regular reports from the Chief Risk Officer designed to strengthen governance 

and compliance, as well as identify and manage both existing and emerging risks effectively;

•  received regular governance updates and training on key areas of law and regulation;

•  approved the implementation of a new suite of metrics discharging its Consumer Duty 
obligations and ensuring our activities and strategy are aligned with these principles; 

•  appointed Sarah Warby as the Group’s FCA Consumer Duty Champion, advocating for 
the Group’s customers to ensure they are considered in our decision making; and 

•  received the first annual customer insight report from the Chief Marketing Officer. 

39

Submission of science-based targets 

•  In accordance with our commitment to sustainable best practices, the Board agreed an initiative 
to submit our proposed targets to the Science Based Targets initiative (‘SBTi’). The submission 
of science-based targets (SBTs) is viewed as integral to the long-term success of the Group as it 
aligns with our vision for a sustainable future, mitigates climate risks and positions us as a 
responsible corporate citizen. 

•  The SBTi required the data-gathering process and submission of our SBTs be received no later 
than 3 November 2023, after which a review of the submission and validation of methodology 
against science-based criteria would take place. Detailed feedback would then be presented to 
the Group within 30 days and we would be committed to communicating these targets 
externally within six months of the SBTi’s acceptance of our submission. 

•  This SBTi timeline was reported to the Board in May 2023, which acknowledged that the independent 
accreditation of the Group’s environmental targets by SBTi should assist the Group in mitigating 
the risk of “greenwashing” claims and agreed to review and agree the targets in September 
2023, ahead of submission to the SBTi in November 2023. 

•  Recognising the urgent need for climate action, and with the support and collaboration of an 

external environmental partner, the Group embarked on a comprehensive review of its environmental 
footprint, including an assessment of greenhouse gas emissions across our operations. We also 
directly engaged our top 20 suppliers to understand their levels of maturity, gathering their 
emissions data to support this submission. 

•  Ahead of target, a report to the Board took place in July 2023, seeking approval of the Group’s 
near-term SBTs (targets over the next five to ten years), which were ready for submission. The 
Board undertook a review of the targets and high level information specifically relating to the 
initiatives we were seeking to implement, to ensure our near-term SBTs were achievable. The 
Board also reviewed and approved our SBTi communication plans to the Group. 

•  Following an overview of which carbon reduction initiatives were within management’s control 

and those for which management were reliant upon third parties, the Board requested a 
sustainability teach-in session, which took place in September 2023. 

•  Our Group General Counsel and Company Secretary updated employees on the Group’s Sustainability 
Framework during a floor brief session in September 2023, detailing the Environmental pillar of 
our Sustainability Framework, how we aimed to minimise our environmental impact and various 
environmental initiatives. Included within this update was an update on our progress with our 
SBTi submission. 

•  In December 2023, SBTi requested further evidence be produced in support of our original 

submission. The advice of our external ESG partner was sought and additional evidence submitted 
to the SBTi. We received official validation of our science-based targets (SBTs) on 10 January 2024 
and were commended by the SBTi for our ambitious 1.5°C-aligned target, currently the most 
ambitious designation available through the SBTi process. 

•  Our governance framework, including our Risk and Sustainability Committee, played a pivotal 
role in guiding these decisions, ensuring representation from diverse perspectives within the 
Board. Regular reporting on our environmental performance and progress towards these targets 
will be provided to stakeholders during 2024 and beyond, reinforcing our commitment to transparency.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportWe received 
official validation of our 
science-based targets (SBTs) 
on 10 January 2024 and were 
commended by the SBTi for 
our ambitious 1.5°C-aligned 
target, currently the most 
ambitious designation 
available through the 
SBTi process.

40

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSustainability

Empowering savings  
and sustainability 

In this section of our Annual Report, we 
present a comprehensive report on our 
sustainability initiatives, aiming to provide 
a transparent and detailed account of our 
progress in fostering environmental, social 
and economic responsibility. 

We recognise the significance of 
sustainability in today’s global landscape and 
are committed to openly sharing our efforts 
and achievements. 

By adopting a transparent approach, we aim 
to not only showcase the positive strides we 
have made but also to acknowledge areas 
where improvement is needed. This report 
serves to demonstrate our approach to 
responsible business practices and highlights 
our ongoing commitment to making a 
meaningful impact on the wellbeing of 
our planet and its communities. 

Introduction
As a company committed to sustainability, we 
embrace the responsibility to lead by example 
in fostering a greener, more environmentally 
conscious future. This commitment is becoming 
part of our company culture, as we recognise 
the pivotal role sustainable practices play in 
fostering a greener, more environmentally 
responsible future. This includes making 
advancements in our environmental targets, 
and we are thrilled to announce that our 
company has received commendation from 
the Science Based Targets initiative (SBTi) for 
our ambitious environmental commitments. 
The SBTi’s Target Validation Team has rigorously 
assessed and classified our scope 1 and 2 
target ambition, affirming its alignment with 
a 1.5°C trajectory. 

This recognition underscores our dedication 
to combating climate change and marks a 
significant milestone in our journey toward 
a sustainable future. We are proud to be at 
the forefront of climate action, driving positive 
change through our robust and impactful 
environmental targets.

41

Investing in a sustainable future is not 
just a choice; it’s our commitment 
to building a legacy of resilience 
and responsibility.

Shazadi Stinton
Group General Counsel and Company Secretary

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSustainability continued

Sustainability in action: 
our commitment to 
sustainable practices
In today’s dynamic economic landscape, 
where every pound counts, our purpose 
of empowering households to save money 
is more relevant than ever. That’s why, 
when we designed our Group Sustainability 
Framework, our purpose sits at the top of 
our framework, serving as the fundamental 
cornerstone of everything we do. This initial 
component establishes the guiding principles 
and values that underpin our Group 
Sustainability Framework. 

In 2022, underneath our purpose, we 
constructed a comprehensive Sustainability 
Framework that rests on three pivotal pillars: 
environmental stewardship, social responsibility 
and governance excellence. 

Within the Environmental pillar, our focus 
is on minimising our ecological footprint by 
adopting practices that will help to reduce 
resource consumption, emissions and waste 
generation. This not only aligns with global 
sustainability goals but also underscores our 
dedication to environmental conservation. 

Simultaneously, the Social pillar emphasises 
our responsibility to the wellbeing of both the 
communities we operate in and our 
employees. We are dedicated to fostering 
a positive impact through community 
engagement initiatives, diversity and 

inclusion efforts, and ensuring fair and 
ethical treatment of our workforce. 

Finally, the Governance pillar underscores 
our commitment to robust governance 
structures and ethical practices, ensuring 
transparency, accountability and integrity 
across all levels of the organisation. 

By integrating these three pillars, we aspire to 
not only meet current sustainability standards 
but also contribute to the long-term resilience 
of our business and the wellbeing of the 
planet. Set out on this page is our Sustainability 
Framework, and an update against each 
of our three pillars.

In 2023, our organisation took a significant 
step towards global corporate responsibility 
and sustainable business practices by 
becoming a signatory of the United Nations 
Global Compact. Embracing the principles 
of the Compact, we committed to aligning our 
operations and strategies with ten universally 
accepted principles in the areas of human 
rights, labour, environment and anti-corruption. 
This decision not only reflects our commitment 
to upholding fundamental values but also 
positions us as a responsible business 
actively contributing to the achievement 
of the Sustainable Development Goals. As a 
signatory, we look forward to collaborating 
with like-minded entities, sharing best practices 
and collectively working towards 
a sustainable future for all.

42

Our Sustainability Framework: 
Environmental, Social and Governance pillars
MSMG Sustainability Framework

Our purpose
Helping households save money

S

Social:
Our social 
responsibility to 
our communities 
and employees

1.   Benefiting our 
communities

2.   Looking after 

our employees

3.   Being a fair and 

socially inclusive 
employer

G

Governance:
Robust 
governance 
and ethics

1.   Living our purpose 

and values

2.   Good business 

ethics

3.   Sustainable 
governance

E

Environmental:
Minimising our 
environmental 
impact

1.   Net zero

2.   Reporting 

our progress 
(Task Force on 
Climate-Related 
Financial Disclosures, 
Carbon Disclosure 
Project, and Annual 
Report and Accounts)

3.   Our environmental 

initiatives

   For further information, 
see pages 43 to 45

   For further information, 
see pages 46 to 50

   For further information, 
see pages 51 to 52

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportEnvironment

Our overall ambition 
under the Environmental 
pillar of our Sustainability 
Framework is to reduce 
our environmental 
impact. In order to 
do this, we have three 
priority areas to help 
deliver our ambitions, 
and under each we 
agreed three focus 
areas as follows:

43

Net zero  

In the pursuit of a sustainable future, the 
Net Zero pillar is rooted in our commitment 
to mitigate climate change and minimise 
our carbon footprint. It represents our 
strategic approach towards achieving a 
state where our organisation’s greenhouse 
gas emissions are entirely balanced by 
offsetting methods or removal. Our 
company is working together in a 
collective effort to create a resilient, 
low-carbon future.

Governance 
and reporting 
our progress

At the core of our environmental 
sustainability framework lies the 
Governance and Reporting our Progress 
priority, a foundational element designed 
to ensure transparency, accountability, 
and continuous improvement in our 
environmental initiatives. This sets out 
our commitment to robust governance 
structures that guide the implementation 
of sustainable practices across our Group. 
We aim to not only track and communicate 
our progress but also engage stakeholders 
in the journey toward a more sustainable 
future. Grounded in principles of responsible 
stewardship, the Governance and Reporting 
our Progress pillar underscores our dedication 
to fostering a culture of environmental 
consciousness and driving positive 
change within our organisation.

Our environmental 
initiatives 

This Priority has a distinct difference 
from the rest of our Environmental 
Pillar, as it focuses on the impact that 
incremental actions can have on our 
collective ecological footprint. Aligned 
with our purpose and anchored in our 
belief that every effort, no matter how 
small, contributes to a more sustainable 
future, this pillar celebrates the diversity 
of initiatives that individuals, teams, and 
departments can undertake. From energy 
conservation practices to waste reduction 
efforts, this pillar recognises and encourages 
the cultivation of a sustainability mindset at 
the grassroots level. By fostering a culture 
of environmental responsibility on a micro 
scale, we aspire to collectively drive 
positive change.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
Sustainability continued
Environment continued

Case study

We’ve been making a concerted effort 
to reduce our environmental impact and 
carbon emissions. This year, building 
on the work we’ve done already, we’ve 
focused on making our events work for 
good, choosing providers and venues 
that align with our social and 
sustainability goals. 

For our summer party we saw an 
opportunity in using not only local but 
also sustainable providers. From making 
sure the venue we selected used paper 
straws and cans over plastic bottles – 
we made sustainable and responsible 
options/choices wherever possible. 
We even chose a provider using 
biodegradable glitter!

like social enterprise Change Please who 
help people experiencing homelessness 
by training them to become baristas. Their 
iced lattes are excellent! Also the Luminary 
Bakery – who provide opportunities to 
women experiencing social and 
economic disadvantages.

For me it’s a no-brainer to partner 
with these organisations, but what 
was so amazing was the response from 
colleagues when we shared more about 
them. There’s such an appetite internally, 
not just for cake and coffee, but for us to 
help make a difference to communities 
beyond Moneysupermarket Group. We 
were even able to give both organisations 
an additional charitable donation after our 
community lead heard about what they 
stood for.

It was also important to us to partner with 
suppliers who have a social purpose too. 
Some of these we’ve worked with before, 

Sara Sharp
Senior Internal 
Communications Manager

44

1) Net zero 
a. Emission
This year we have offset 100% of our carbon 
emissions. This signifies our commitment to 
neutralising our carbon footprint by investing 
in verified projects aimed at reducing or 
capturing an equivalent amount of carbon 
emissions produced by our operations. 
Through strategic support of initiatives 
such as renewable energy projects and 
reforestation, we actively contribute to 
environmental sustainability. This formal 
commitment underscores our dedication 
to responsible business practices and aligns 
with our mission to be a sustainable and 
environmentally conscious business.

We have been working hard to ensure that we 
capture all of our emissions. That is why over 
2023, we have gathered more data against 
our Scope 3 emissions. That has meant that 
we have included our employee commuting 
and we have taken steps to include our supplier 
Scope 3 emissions as well. This has meant 
that our measure of overall emissions has 
increased significantly. However, we believe 
this is the right step in us understanding our 
total emissions (direct and indirect) across 
our Group. 

We are delighted to announce that our 
company has received official approval from 
the Science Based Targets initiative (SBTi) for 
our ambitious targets. Following a rigorous 
evaluation by the SBTi’s Target Validation 
Team, our targets have now received approval. 
Moneysupermarket.com Group PLC commits 
to reduce absolute scope 1 and 2 GHG 
emissions 91% by 2030 from a 2019 base 
year. Moneysupermarket.com Group PLC 
also commits to increase annual sourcing 
of renewable electricity from 14% in 2019 
to 100% by 2030. Moneysupermarket.com 
Group PLC further commits to reduce scope 
3 emissions by 58.8% by 2033 from a 2019 

base year. The SBTi commended our 
ambitious 1.5°C - aligned target, currently 
the most ambitious designation available 
through the SBTi process. 

This recognition underscores our 
commitment to addressing climate change 
and positions us as a leader in sustainability. 
We are proud to have our targets officially 
validated by SBTi, highlighting our dedication 
to driving positive environmental impact 
within our industry.

b. Transition and targets 
Operational Net Zero by 2030 and 
Net Zero by 2050
We have set ambitious environmental targets 
to spearhead our commitment to environmental 
sustainability. We are diligently working towards 
achieving Operational Net Zero by the year 
2030, emphasising a comprehensive approach 
to minimising our carbon footprint across all 
operational facets. By committing to being 
Operational Net Zero by 2030 we intend to 
ensure we reduce our Scope 1 and Scope 2 
emissions to Net Zero by 2030 (90% reduction 
of baseline emissions). 

Building on this momentum, we are further 
dedicated to attaining total Net Zero emissions 
by 2050, aligning with global efforts to combat 
climate change. We believe our forward-looking 
strategy not only underscores our environmental 
responsibility but also positions us as a leader 
in adopting long-term sustainable practices. 
Our commitment to these targets reflects a 
proactive stance in mitigating climate impact 
and contributes to a more sustainable and 
resilient future.

This year, we have also applied for approval of 
our SBTs by the Science Based Target initiative 
SBTi. Science-based targets provide a framework 
that ensures a company’s emissions reduction 
goals are in line with the latest climate science, 
contributing to the global effort to limit 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportglobal warming to well below 2°C above 
pre-industrial levels. By committing to SBTs, 
we believe we are demonstrating our 
dedication to addressing climate change in a 
meaningful and measurable way, which should 
enhance our environmental stewardship and 
help in building trust with our stakeholders, 
investors and customers. Overall, embracing 
science-based targets is not just a 
commitment to environmental responsibility 
but also a strategic decision that should help 
to position us as a leader in the transition to a 
low carbon and sustainable future. We 
received official validation of our SBTs on 10 
January 2024 and were commended by the 
SBTi for our ambitious 1.5°C-aligned target, 
currently the most ambitious designation 
available through the SBTi process. 

2)  Governance and 

reporting progress

a.  Our Risk and Sustainability Committee, 
the Carbon Disclosure Project and 
Task Force on Climate-Related 
Financial Disclosures

Last year we updated our Risk Committee 
to become the Risk and Sustainability 
Committee. This Committee plays a pivotal 
role in assessing, managing, and mitigating 
risks associated with environmental, social and 
governance (‘ESG’) factors. The Committee 
collaborates to identify potential threats and 
opportunities related to our operations and 
our broader impact on society and the 
environment. By integrating risk management 
and sustainability efforts, the Committee 
ensures a holistic and forward-thinking 
strategy that aligns with ethical practices 
and long-term resilience. 

We participate in the Carbon Disclosure Project 
(‘CDP’) to demonstrate our commitment to 
transparency and sustainability. By engaging 
with the CDP, we voluntarily disclose our 
carbon emissions data and climate-related 

45

strategies, allowing investors, stakeholders, 
and the public to assess our environmental 
impact and efforts to mitigate climate change. 
Through the disclosure process, we gather 
valuable insights into our environmental 
impact and identify areas for improvement, 
and it continues to help us to set ambitious 
targets for carbon reduction. 

We have produced our Task Force on 
Climate-Related Financial Disclosures (‘TCFD’) 
which are set out on pages 53 to 56. The 
framework covers areas such as governance, 
strategy, risk management, and metrics and 
targets, enabling investors, lenders and other 
stakeholders to assess the potential impact 
of climate-related factors on our 
financial performance. 

3) Our environmental initiatives 
The Green Team Employee Representative 
Group is comprised of passionate individuals 
committed to environmental stewardship. 
This team plays a pivotal role in promoting 
eco-friendly practices and fostering a culture 
of sustainability across various departments. 
From organising educational workshops 
on energy conservation to spearheading 
recycling initiatives, the Green Team actively 
engages employees in environmentally 
responsible practices. By encouraging a 
mindful approach to resource consumption 
and waste reduction, this employee-led 
group not only contributes to the Company’s 
ecological footprint but also enhances 
employee awareness and participation 
in building a greener, more sustainable 
workplace. The Green Team embodies the 
Company’s commitment to corporate social 
responsibility and serves as a catalyst for 
positive environmental change within the 
organisational culture. Further information 
about what the Green Team has been up 
to can be found on page 52.

Case study

In 2022 the Group’s carbon footprint 
came in at just over 2,600 tCO2e (including 
our supplier Scope 3 emissions which 
we captured for the first time). Through 
partnership with Ecologi, the resulting 
impact of our activities have been 
mitigated through investment in three 
carbon offsetting projects, each of which 
are verified by the Verra Carbon Standard 
to provide assurance of their quality. 

Water Boreholes, Eritrea
By investing in the Zoba Debub 
Community Boreholes Project, we are 
supporting the provision of long-term 
access to safe and clean drinking water. 
This is achieved through investing in the 
supply of boreholes and hand pumps, 
enriching the lives of this largely rural 
district. Additionally, this project avoids 
deforestation and carbon emissions by 
eliminating the need for stone fires, which 
are traditionally used by local people in 
Zoba Debub to purify water for drinking, 
cleaning and washing. 

Sao Paulo, Brazil
The Fazenda Sâo Paulo Agroforestry 
Project aims to plant more than 286 
hectares of degraded grassland with 
eucalyptus trees. These trees are relatively 
fast growing and can sequester large 
amounts of carbon within a shorter time 
period than most other species. 
The project, located in the Municipality 
of Campo Grande, aims to shift land 
use away from traditional forms of low 
productivity cattle ranching, towards a 
more sustainable form of afforestation. 
This promotes the natural restoration 
of the savannah ecosystem, whilst also 
addressing some vital sustainable 
development goals relating to climate 
action, economic growth, education 
and wellbeing. 

Protection of the Matavén
The Matavén REDD+ Project protects 
1,150,212 hectares of tropical forest in the 
Indigenous Reservation of the Matavén 
Forest. The project delivers an alternative 
source of income to deforestation, which is 
often carried out by small-scale farms 
within the region. It further supports the 
economy by employing the local 
population as rangers and helps the 
development of sustainable livelihoods 
which work with the forest, rather than 
depleting it. Almost 16,000 Indigenous 
people live locally, benefitting from 
co-projects alongside the protection of the 
forest: including providing education, 
healthcare centres, dental services, 
sanitation and food security. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSustainability continued

Social

Due to the nature of 
our businesses, we have 
always been mindful of 
our social responsibility 
to our communities and 
employees. We believe 
our purpose and values 
are supported and 
espoused through the 
support we deliver to 
our communities and 
to the inclusive and 
open environment that 
we strive to create for 
our employees. 

46

Priority 1:

Benefiting our 
communities 

Priority 2:

Looking after 
our employees 

We actively champion partner charities 
as well as supporting the communities 
in which we operate. Through our 
partnerships with CALM and the MSE 
Charity, we strive to broaden and deepen 
our impact and create a legacy, targeting 
our support to those most in need. We 
provide further examples of our work in 
the community on pages 47 to 48.

We are a responsible employer and 
recognise that our success is dependent 
upon the talent and diverse skill sets of 
our employees. We are a real Living Wage 
and real Living Hours employer. We are 
committed to investing in our employees’ 
wellbeing and creating an environment in 
which all our colleagues can thrive. Focus 
areas for 2023 included supporting the 
financial fitness of our employees through 
The Big MONY Workshop, living our 
purpose of helping households 
save money. 

Priority 3:

Being a fair and 
socially inclusive 
employer
We are passionate about being a fair and 
socially inclusive employer and creating 
an environment where everyone who 
works for us can be themselves. We have 
forward-thinking targets under our diversity 
goals and report on our gender pay gap 
and voluntarily report on our ethnicity 
pay gap. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportWe are proud that our purpose-driven culture 
has continued to thrive this year, and that, 
guided by our responsibility to our employees 
and communities, we have delivered across 
a wide range of impactful initiatives. 

Our work to benefit our communities shifted 
focus this year as we began our partnership 
with Campaign Against Living Miserably, 
known as CALM, a suicide prevention charity. 
Through this work we strive to broaden and 
deepen our impact and create a legacy, 
targeting our support to those most in need. 
Colleague engagement with CALM has been 
phenomenal, with fundraising events from gig 
nights to golf competitions and weightlifting 
challenges, culminating in 38 employees 
taking part in a charity trek in Cambodia on 
behalf of the charity. Across 2023 we donated 
just short of £137,000 of our two-year £150,000 
target and due to the level of engagement we 
will be extending the partnership and upping 
the fundraising target into 2025.

In addition, .Community, set up to support 
small scale grass roots local charities, has 
donated to 34 causes this year totalling 
£22,585 in donations. 

The Group has made diverse donations to 
community groups, pre-schools, playgroups 
and charities such as those supporting autism, 
stillbirth and neonatal death (Sands). Our 
contributions extend to healthcare initiatives 
like the Royal Liverpool’s Knifesavers programme 
and neurodiversity resources for schools. 
Through the community fund, we empower 
Group members to make a positive impact 
on surrounding communities, continuously 
seeking new ways to provide support.

47

of reflection for those people we may have 
lost and what CALM stands for. I did see 
a lot more emotion than I’d expected with 
a lot of people brought to tears – maybe 
it hit home as to what they’d achieved. 

“This was the biggest international 
fundraising event I’ve run in terms of 
participation from colleagues. I can’t 
express how grateful I am to be able to 
organise and take part in these incredible 
challenges each year.

“It’s taken a lot of hard work and 
understanding and I’m so thankful to 
Moneysupermarket Group for supporting 
me. Knowing you’re making a difference 
for a charity and helping colleagues to do 
something totally out of their comfort 
zone, all on top of my day job, is 
very fulfilling.”

Liam Power
Lead Product Manager

CALM charity trek

At the end of 2022, CALM won 
the employee vote to become 
Moneysupermarket Group’s new charity 
partner. Together, we’re working to tackle 
one of the biggest risk factors for suicide 
– worrying about money. 

We’ll combine our expertise in saving 
money and CALM’s experience in running 
life-saving services to make sure people 
get help when they need it. 

Throughout 2023 colleagues have 
been fundraising for the cause, but no 
single fundraising effort has been more 
successful than our five-day trek through 
the Cambodian jungle. 

“On a few of the days it was like a walk 
through the “I’m a Celebrity” jungle with 
spiders the size of your hand. We were 
walking 18–22 kilometres each day and 
one day it got to 42 degrees, but the 
hardest part was the humidity – you were 
just sweating all the time, and nothing 
would dry in the 97–100% humidity!

“The sentiment that was going through 
the group when we were walking was 
“this is hot, but I am having such a great 
time seeing and experiencing the culture 
and knowing what we’re doing is making 
an impact”. At the end of the day, they are 
all lifesavers, supporting a cause that’s 
there to help people who have reached 
crisis point. 

“There was a lot of time for reflection 
on the trip, including some people who 
have personal experience of bereavement 
through suicide. When we got to the 
Angkor Wat temple, we took a moment 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSustainability continued
Social continued

Tech Apprentice 
Scheme

Our first ever Tech Apprentice 
Scheme resulted in four female hires, 
two in Manchester and two in London, 
including two candidates who are 
from ethnic minority groups. Ada 
College supported our hiring with a 
diverse list of candidates being invited 
to assessment days; we also looked at 
social mobility data in the selection. 
Our apprentices are new to the tech 
industry and only had previous 
experience with coding bootcamps.

48

As a Group we were also proud to sponsor the 
DEI Changemaker Programme for individual 
changemakers or organisations that don’t 
have dedicated DEIB budgets or resources. 
This black female entrepreneur-led initiative 
grew from relationships built at Black Business 
Week 2022 and saw 50 participants attend 
the launch at our Dean Street Office in 
November, where an expert panel discussed 
intersectionality, social mobility and the role 
of employers in making societal change.

Finally, we partnered with We Are Black 
Journos in our search for an intern for MSE, 
hosting an event at our offices. Over 20 people 
attended the event and Martin Lewis inspired 
the attendees with his insights and advice. 

MoneySavingExpert continued to donate 
funds to the MSE Charity, donating £100,000.

Rather than engaging in specific projects 
itself, the charity offers grants of up to £7,500 
to support non-profit organisations, such as a 
social enterprise or a registered charity, with 
specific money education projects. Help is 
given to a range of organisations, from small 
grassroots groups to more mainstream charities. 
The MSE Charity has two themed grant-giving 
rounds a year and four themes that rotate 
through a two-year cycle. Its themes include 
building and developing resilience, life-changing 
transitions and living with long-term challenges. 
Full details of the recipients can be found 
at www.msecharity.com.

This year our Women in Tech Employee 
Resource Group partnered with InnovateHer. 
InnovateHer focus on getting girls ready for 
the tech industry and the tech industry ready 
for girls! They aim to amplify the number of 
women in tech. We’ve also officially partnered 
with The Phoenix Academy in White City London. 
So far, we’ve supported them in their careers 
event, and we’ve held a welcome assembly 
to introduce them to MSMG and InnovateHer. 
Our MSE colleagues lent their support by 
creating video content supporting life skills 
such as why credit scores are important and 
how to open a bank account, and practical 
skills that can support them now and when 
they enter adulthood.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report“In November I was able to contribute 
to MoneySavingExpert’s news team’s 
coverage of the Chancellor’s Autumn 
Statement, which was such a thrilling 
day in the office, it really encapsulated 
a “traditional” newsroom environment 
and playing a role in that was rewarding. 
Working alongside the news reporters and 
editors has allowed me to gain experience 
and support them in reaching their 
objectives. It’s been great so far and 
another personal highlight was designing 
and then creating MSE’s most interacted 
with Instagram post of 2023.

“We Are Black Journos was pivotal 
in directing me towards this role. I am 
pleased an organisation such as this exists 
and is partnering with MSE. I am chuffed 
to be the inaugural intern and hope to 
have many successors!”

Olumide Adefolaju
Journalism and Media Intern

D&I partnerships

We’re proud to have an award-winning 
diverse and inclusive culture that we 
promote and cultivate in all aspects of 
what we do. We deliver this through our 
inclusion strategy pillars of allyship, hiring 
and development. For new employees, 
this starts with our world-class recruiting 
team who ensure our job adverts use 
inclusive language and proactively 
encourage reasonable adjustments 
both at interview stage and within role. 

We are committed to introducing more 
early careers talent opportunities, and 
have partnered with “We Are Black 
Journos” to support our recent search 
for a MoneySavingExpert (‘MSE’) intern. 

We Are Black Journos provides a space 
where established and aspiring black 
journalists can have healthy discussion, 
share insights and find belonging, 
and with their advocacy, we recently 
welcomed Olumide Adefolaju to 
the MSE team.

“Since joining, I’ve been shadowing 
senior meetings with leadership and 
Martin Lewis: creating content, strategy 
and reports in the social media team; 
authoring and co-authoring stories 
with the news team; and have had the 
opportunity to visit the production of 
Martin’s ITV show, The Martin Lewis 
Money Show Live.

UK Black Business Week Launch event. 

49

Martin Lewis and members of the MSE Senior Leadership team hosting a We Are Black Journos session at our Dean Street offices.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSustainability continued
Social continued

As a responsible employer we recognise 
that our success is dependent upon the talent 
and diverse skill sets of our colleagues. We are 
committed to investing in our colleagues’ 
wellbeing and creating an environment 
where everyone can thrive.

Our ERGs (Employee Resource Groups) 
remain active. In partnership with #represent 
we launched our Transgender and Gender 
Non-Conforming Guidelines in July. The 
Executive Team took part in a candid training 
discussion to help support the launch of 
these guidelines into the Group. 

In August, Moneysupermarket Group and 
CALM proudly joined forces to celebrate love, 
unity and diversity in the Manchester Pride 
parade 2023, themed “Queerly Beloved”. The 
vibrant displays and heartfelt enthusiasm of 
all involved underscored our commitment to 
championing inclusion and mental wellbeing 
for everyone. 

There have been a range of Employee 
Wellness Initiatives across the Group, from 
flu jabs to mental health first aid training and 
availability of healthy snacks and vitamin 
shots. Additionally, our People team ran The 
“Big MONY Workshop” in June. This initiative 
gave colleagues 24 hours to live our purpose 
under the banner “helping YOU save money”. 
Seminars and focus groups on personal financial 
wellbeing were run by providers and MSE with 
colleagues sharing stories about how they 
had saved across the period, whether that 
was by using our tools, consolidating 
pensions or simply getting around to 
cancelling unneeded subscriptions. 

50

We continue to monitor and report on our 
gender and ethnicity pay gaps which were 
published in October and have a multi-year 
strategy to continue to address challenges. 
Action plans centre around development, 
hiring and allyship. 

Finally, we are proud to have received 
accreditation as a real Living Hours employer, 
alongside our Living Wage accreditation.

We are making good progress against 
our social ambitions as set out under our 
Sustainability Framework. We recognise that 
the social impact of the Group is intrinsically 
linked to external perceptions of our business, 
including those held by equity and debt 
investors, our customers, providers 
and colleagues. 

Based on the progress outlined, investors 
can be confident that the Group will retain a 
positive reputation and is making meaningful 
social contributions in the interest of all 
its stakeholders. 

Our investment in our “Grow and Develop” 
value has progressed with the launch of 
LinkedIn Learning and our new Ezra coaching 
partnership, as well as continued delivery 
of our bitesize learning portfolio both face 
to face and virtually, as well as our 
mentoring programme. 

We are passionate about being a fair and 
socially inclusive employer. We want our 
colleagues to not only live our purpose but 
have confidence in us as a responsible and 
fair employer.

Our DEIB metrics are reported monthly with 
average gender distribution in 2023 sitting at 
44% Female, 56% Male. We were recognised 
in the 2023 FTSE Women Leaders Review as 
#1 for women on boards in the technology 
sector and commended for being in the 
FTSE 250 top ten best performers overall 
for four years in a row. We were also proud 
to be ranked fifth in the Inclusive Top 50 
UK Employers List in 2023.

Our combined Board and Executive 
Committee is 43% (7 of 16) female as of 
December 2023. And 12.5% (2 of 16) of our 
combined Board and Executive Committee 
are from ethnic minority groups.

Gender distribution

  Male  

56%

  Female   44%

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportGovernance 

Robust governance 
and business ethics

The Group has a strong 
governance culture in 
place, as detailed below, 
that underpins our 
governance ambition 
and helps to protect 
our trusted brands. 

51

Priority 1:

Priority 2:

Priority 3:

Living our purpose 
and values 
We hold a distinct purpose that our 
employees comprehend and embrace. 
Our Code of Conduct is applicable to all 
employees, outlining our dedication to: 
(1) conduct ourselves ethically; (2) adhere 
to pertinent laws and regulations; and 
(3) consistently choose the right course 
of action. Our Code of Conduct further 
affirms our commitment to respecting and 
upholding globally acknowledged human 
rights principles, as articulated in the 
International Labour Organisation’s 
Declaration on Fundamental Principles 
and Rights at Work (‘ILO Convention’) and 
the United Nations’ Universal Declaration 
of Human Rights. As we enter 2024, we 
will persist in enhancing the effective 
communication of our Code of Conduct 
and values, acknowledging employees 
who actively engage with and embody 
our purpose and values.

Good business ethics  

Exemplary business ethics are 
evidenced through the implementation 
of comprehensive policies and procedures 
within the Group, coupled with our diligent 
efforts to monitor employee awareness 
and adherence to these guidelines. Key 
policies that reinforce our Code of Conduct 
include our Anti-Slavery and Human 
Trafficking Policy, distinct versions for both 
suppliers and employees, our Anti-Bribery 
and Corruption Policy, our Competition 
Law Policy and our Whistleblowing Policy.

In 2023, we conducted a thorough 
review of all Group Policies to ensure 
their continued relevance and applicability. 
This initiative aimed to guarantee that 
employees have a clear understanding of 
how these policies are to be implemented 
while working within the Group.

Sustainable 
governance 
We have incepted good sustainable 
governance practices in the business, 
as described in our Task Force on 
Climate-Related Financial Disclosures 
on pages 53 to 56. With an increased 
emphasis on the Group’s Sustainability 
Framework, we are actively working 
towards fostering a cultural transformation 
throughout the organisation. Our goal 
is to ensure that sustainability becomes 
more deeply integrated into our overall 
operations and behaviours.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
Sustainability continued
Governance continued

Greenhouse gas (‘GHG’) emissions 
This section includes our mandatory reporting of GHG emissions and global energy use pursuant 
to the Companies Act 2006 (‘Strategic Report and Directors’ Report’) Regulations 2013 and the 
Streamlined Energy and Carbon Reporting (‘SECR’) under the Companies (Directors’ Report) and 
Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018. 

The methodology used to calculate our emissions is based on the GHG Protocol Corporate 
Standard. Emissions reported correspond with our financial year. Set out in the paragraphs 
below is our total annual carbon intensity in tCO2e per £m revenue. 

In addition to this, we also disclose specifically against Scope 1, Scope 2 and Scope 3 as 
required under SECR. Emission factors are from UK Government GHG conversion factors 
for company reporting. 

In line with our previous reporting, our carbon reduction plans will continue to be based 
on 2019, the year our baseline GHG assessment was carried out. 

We report annually on our carbon intensity in tCO2 e per £m revenue and are proud to report a 18% 
year-on-year reduction, and a reduction of 71% compared to our baseline emissions year, 2019. 

In addition, we report on our kWh per square foot of floor area, as this is considered to be 
the best indicator of carbon efficiency across the estate. The Group has made a number of 
changes to its estate, due to the closure of Sheffield and Belfast offices in 2023. As a result, our 
kWh per square foot of floor area has decreased by 18% since 2022. When compared to our 
baseline year of 2019, this is a 40% reduction. 

We also measure the metric of intensity ratio of kgCO2 e per employee. The employee carbon 
intensity ratio includes emissions resulting from all Scopes, whereas the floor area carbon intensity 
ratio only includes Scope 1 and 2 emissions relating directly to building activity. Our carbon 
intensity ratio has increased by 1% since 2022 and reduced by 72% since 2019. This is due to a 
consistent reduction in emissions despite annually steady employee numbers.

Streamlined Energy and Carbon Report 
Set out below is our Scope 1, Scope 2 and Scope 3 emissions as required under SECR. Please 
note we have restated our 2022 SECR energy use, greenhouse gas emissions and intensity 
ratios to include restated emissions relating to Purchased Goods and Services, and emissions 
relating to Podium Limited which was acquired at the end of 2022. 

SECR energy use report:

Energy from:

Scope 1: heating fuels

Scope 2: purchased electricity

Scope 3: employee mileage

2023

451,073

610,018

81,199

kWh

2022 (restated to 
include updated emissions)

2022 (as reported in 
2022 Annual Report)

431,719

614,814

41,703

431,719

605,232

41,702 

1,078,653

Total energy

1,142,290

1,088,236

52

SECR greenhouse gas (‘GHG’) emissions in tonnes of CO2e:

Emissions from:

Scope 1 (direct)

Scope 2 (indirect)

Scope 3 (indirect)

Total gross emissions 

100% carbon removal

Total net emissions

SECR intensity ratios:

Emissions from:

Floor area: kWh/sq ft/year

Employees: tCO2e/employee/year
Revenue: tCO2e/£m/year

Tonnes of CO2e
2022 (restated to 
include updated emissions)

2022 (as reported in 
2022 Annual Report)

78.8

11.3

16.94

107.04

107.04

107.04

79

9

13

101

101

101

2022 (restated to  
include updated emissions) 

2022 (as reported in  
2022 Annual Report)

10.48

0.15

0.28

10.38

0.14

0.26

2023

91.42

9.8

19.55

120.77

120.77

120.77

2023

8.61

0.21

0.28

Our amazing Green Team 
Employee Representative Group
What our Green Team ERG did over 2023:

•  Our colleague champion shared how they 
save energy and money in winter months

•  Electric blankets for colleagues so they 
don’t need to heat up the whole house 
whilst working from home

•  Vegan food tasting in all offices to increase 

awareness of benefits to environment

•  Clothes swap and talk on Second Hand 

September by our amazing MSE colleagues

•  Competition/community for colleagues 
to talk about how they are sustainable

•  A battery recycling drive was held where 
colleagues could bring their old batteries 
into the office

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportTask Force on Climate-Related Financial Disclosures (‘TCFD’)

We acknowledge the distinct challenge of 
mitigating the impact of climate change and 
recognise the prevailing scientific consensus 
that the window to address it is rapidly closing. 
Our commitment lies in assisting households 
to save money while being mindful of the 
climate challenge we face. 

Future climate change can be a source of 
physical risk, encompassing acute impacts 
from weather events and chronic effects 
resulting from long-term climate shifts such 
as higher temperatures, extended heatwaves 
and drought. Additionally, transition risks arise 
from changes in consumer behaviour, 
technology and regulation. 

Our oversight of climate risk has expanded 
in tandem with our increasing dedication 
to ambitious climate goals. Embracing a 
climate-focused mindset, we’ve enhanced 
governance through the transformation of the 
Risk Committee into the Risk and Sustainability 
Committee in 2022. Operating a low carbon 
intensity business, we minimise direct physical 
risks, although we remain aware of potential 
transitional risks over the long term. 

We consider this TCFD section of the Annual 
Report to be consistent with the four pillars 
of Governance, Strategy, Risk Management 
and Targets and Metrics, together with the 
11 supporting recommended disclosures from 
the recommendations of the TCFD (taking 
into account Section C of the TCFD Annex 
entitled “Guidance for All Sectors”), and have 
structured the report in line with these pillars 
and recommended disclosures.

53

Board statement on its commitment  
to becoming operational net zero

The Board of Moneysupermarket.com 
Group PLC acknowledges the substantial 
risks associated with climate change and the 
imperative role we must undertake to alleviate 
its impacts on both the broader world and 
our own business. We are committed to 
diminishing our environmental footprint 
by actively reducing carbon emissions, 
minimising waste production, and engaging 
in responsible sourcing practices. 

This TCFD section, complemented by 
our comprehensive Annual Report and 
Accounts, articulates our approach to 
overseeing and governing climate-related 
risks and opportunities. It elucidates how 
we identify and address these climate-
related factors, detailing their influence on 
our strategic and financial planning. This 
TCFD section of the Annual report outlines 
the metrics and targets we have established 
for the coming years, providing insights into 
our progress in achieving these objectives.

Under the Environmental pillar of our 
Sustainability Framework, our aim is to 
continue to reduce our impact on the 
environment and we have three priority 
areas to help deliver our ambition:

•  to achieve net zero by 2050 and beyond, 

and operational net zero by 2030 
through robust plans; 

•  to report our progress to our 

stakeholders; and to seek and implement 
new environmental initiatives in our 
business to reduce our impact on 
the environment.

Our comprehensive net zero plan 
strategically addresses the most material 
aspects of our business, emphasising three 
key areas: the emissions we generate, the 
waste we produce, and the sustainability of 
our supply chain. As a testament to our 
commitment to environmental 
responsibility, we proudly operate as a 
Carbon Neutral business. This approach 
underscores our dedication to 
environmental stewardship and aligns with 
our goal of contributing to a sustainable 
and carbon-neutral future.

Together with this, we have also submitted 
to the Science Based Targets initiative 
(‘SBTi’) our science-based emissions 
reduction targets across all scopes, in line 
with 1.5°C emissions circumstances and 
the criteria and recommendations of the 
SBTi. We have received approval of these 
on 10 January 2024 and will share our plans 
more widely with our stakeholders in 
due course. 

We take pride in the progress we’ve 
achieved so far, but we acknowledge 
that our journey towards sustainability is 
an ongoing commitment. Looking ahead 
to 2024, we have plans to enhance our 
environmental initiatives. This includes 
obtaining our science-based emissions 
reduction targets that align with the latest 
scientific guidelines. We are actively 
collaborating with our supply chain 
partners to comprehensively understand 
their emissions footprint and strategise 
on effective measures to reduce these 
emissions, ensuring alignment with our 
overarching targets. Moreover, we are 
dedicated to further ingraining climate 
change awareness and sustainability 
as integral components of our 
Company culture. 

We will continue to evolve and enhance our 
reporting against the framework provided 
by the TCFD, and we welcome feedback 
on our approach.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportTask Force on Climate-Related Financial Disclosures (`TCFD’) continued

1. Governance 
Board oversight of climate-related risks 
and opportunities
The Board takes overall accountability for the 
oversight of the Group’s risks and opportunities, 
which includes climate change. The Board 
receives regular updates from management as 
well as the Risk and Sustainability Committee 
on environmental and climate-related matters 
and considers the risks and opportunities 
arising from climate-related change at least 
three times a year. 

The Board considered and approved our 
science-based emissions reduction targets 
for submission to the SBTi and were in support 
of our submission to the Carbon Disclosure 
Project. The Board also considered and 
confirmed the methodological approach 
the Group should take in terms of capturing 
our supplier Scope 3 carbon emissions 
measurements. This year, the Board considered 
climate risks and opportunities across the 
Group, and discussed whether there had 
been any increase from climate risk to the 
business. The outcome of these discussions 
is set out in section 2 of this TCFD section 
of the Annual Report. 

Reporting to the Executive Risk and 
Sustainability Committee is our Sustainability 
Steering Committee, chaired by the Group 
General Counsel and Company Secretary 
and composed of Executives and senior 
management who have responsibility for 
delivery of the Sustainability Framework 
across the Group. This Committee oversees 
communications, Board engagement and the 
education of colleagues across the Group. 
The governance diagram on the following 
page illustrates how our sustainability 
governance is structured.

54

Sustainability Governance Overview

MSMG PLC Board
Oversight of Company strategy and ensuring the long-term success of MSMG

Risk and Sustainability Board Committee
Provides guidance and direction to the Group’s sustainability strategy and framework 
Advises the Board on Group Risk Framework and risk appetite

Executive Risk and Sustainability Committee
Meetings to discuss how the Group is managing its risks as well as how internal and external sustainability targets are achieved

Sustainability Steering Committee
Group GC responsible for delivery of the Sustainability Framework across the Group, with functional representatives

Group Green Team

Environment
Minimising our impact 
on the environment  
GC & CoSec 

Social
Our social purpose 
Chief People Officer

Governance
Robust governance and ethics  
GC & CoSec 

Assurance of climate-related 
measurement and reporting
We continue to operate the internal processes 
we introduced in 2022, to include the peer 
review of data submitted to our external 
partner which helps us to produce our carbon 
footprint to ensure its accuracy, traceability 
and completeness. Internal processes have 
also been updated to ensure that it is made 
clear where data has been estimated (and the 
basis for such estimations and assumptions) 
and where it is based upon actual figures. 
We have for the first time included within 
this TCFD section the emission data from 
our suppliers in our Scope 3 reporting. 

Management’s role in assessing 
and managing climate-related risks 
and opportunities
The Group General Counsel and Company 
Secretary holds a pivotal role in steering 
our climate change agenda, ensuring 
the communication of our environmental 
ambitions and commitments throughout 
the organisation. This includes spearheading 
initiatives to embed sustainability and ESG 
practices into our practices to consider 
ways to reduce waste, reduce our carbon 
footprint or increase awareness of the risks 
and opportunities of climate change on 
the business. 

Simultaneously, the Chief Risk Officer is 
tasked with overseeing our comprehensive 
risk management framework and approach. 

This responsibility extends to the evaluation 
and management of climate-related risks, 
underscoring our commitment to addressing 
environmental challenges within our risk 
management strategy. Together, these key 
roles contribute to a unified and strategic 
approach to sustainability, ensuring that our 
organisational practices align with our 
climate change goals.

Identification of climate-related matters is 
a collaborative effort involving both internal 
and external channels. Internally, updates 
from the Employee Representative Group, 
known as the “Green Team”, provide insights 
into initiatives. Additionally, internal plans 
and regular reporting on the Group’s 
emissions and targets contribute to 
the identification process. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportExternally, a consultant specialising in GHG 
reporting assists the Company, while industry 
updates ensure awareness of broader trends. 
Both the General Counsel and the Chief 
Risk Officer actively participate in Risk and 
Sustainability Committee meetings, reporting 
on sustainability and risk matters throughout 
the year. The insights garnered from these 
meetings are therefore shared with the Board, 
providing a comprehensive overview of the 
Company’s stance on sustainability and 
risk management.

The operational management of our climate-
related risks and opportunities continues to 
be embedded within our business strategy 
and operations, as detailed in section 2 below. 

•  medium term (period to 2030) reflecting 
the period over which we committed to 
achieve operational net zero; and 

•  long term (period beyond 2030) reflecting 
the period over which longer-term climate, 
consumer and structural trends will take place.

When considering climate-related risks, we 
have considered the following categories: 

•  Physical risks – risks from the direct impacts 
of climate-related and environmental hazards 
with human and natural systems, such as 
droughts, floods and storms. These impose 
direct costs on the business, and indirect 
costs by disruption of supply chains. These 
can either be acute or chronic.

The Green Team, led by our dedicated 
employees, is a proactive and passionate 
group committed to collaboratively devising 
and implementing local initiatives focused 
on energy saving, carbon emission reduction, 
and waste reduction. 

•  Transition risks – those that arise from 
transitioning to a lower carbon economy 
which entail extensive policy, legal, technology 
and market changes to address mitigation 
and adaptation requirements related to 
climate change.

2. Strategy
Climate-related risks and opportunities 
identified over the short, medium and 
long term
The processes used to identify the material 
climate-related risks and opportunities 
include several scenario analyses (below) and 
detailed risk assessments, in consultation with 
relevant stakeholders across our business. 
Risks are classified, assessed and managed in 
accordance with our Group risk management 
framework described on pages 67. 
In considering this risk assessment, we 
defined the following timescales:

•  short term (up to three years) reflecting 

the period over which we prepare financial 
projections which are used to manage 
performance and expectations; 

Physical risks – As a UK-based, digital 
business with low levels of physical assets, 
the Group has limited exposure to potential 
direct physical climate-related risks. Not all 
physical risks are relevant to the Group and 
therefore our analysis has focused on the risk 
of increased damage from floods in the UK 
(potentially impacting our offices), the risk of 
loss of productivity in employees and the risk 
of increased one-off operational events. Our 
analysis shows that the physical risks to the 
Group under each scenario over the short, 
medium and long terms are not likely to have 
a material financial impact on the Group.

Transition risks – We consider that there is 
the potential for transition risk to impact the 
Group over the medium to long term. We 
have considered four categories of transition 
risk in our assessments:

•  Risks from developments in climate policy, 

legislation and regulation – the Group 
has committed to net zero by 2050 which 
means that it is already exposed to high 
levels of policy, legislation and compliance 
risks envisaged under the scenarios. Currently 
these costs are not projected to result in 
additional costs to the Group over the 
medium to long term.

•  Risks from new, lower carbon technologies 
that substitute for existing products and 
services – this should not significantly impact 
the Group as we are not producing products 
and services which could be beaten by lower 
carbon intensive products and services.

•  Risks from changing consumer behaviour 
and investor sentiment – we anticipate 
that such risks may arise in response to 
consumer behaviour changes within our 
Insurance and Travel sectors, in particular 
changes in insurance requirements, car 
ownership and international travel.

•  Reputational risks – These risks arise from 
changing consumer perceptions of the 
Group or the industry it operates, as a UK 
low carbon intensity business, our analysis 
indicates this should not have a significant 
impact under each scenario.

Impact of climate-related risks and 
opportunities on our Group, strategy 
and financial planning
To understand the impact on the Group, 
we look through the lens of both the physical 
impacts and potential socioeconomic 
developments. Under each of our scenario 
analyses, we anticipate that our providers 
would likely seek to evolve their products, 
e.g. insurance policies and energy tariffs, 
in response to climate-related risks and 
opportunities. We expect consumers would 
still seek to engage with switching sites and 
seek to compare products across additional 
criteria, rather than purely in relation to price. 

As a Group we are well placed to deliver the 
tools consumers would need to understand 
which products provide good value. 

Having undertaken our risk and opportunities 
assessment, we do not anticipate any specific 
opportunities for the business in the short term. 
As green products become more available 
(and potentially more desirable, particularly 
if regulatory change leads to an increase 
in demand in certain products) over the 
medium term, we will act to identify these 
to our users and provide guidance as to the 
pro’s and con’s of such products. We have also 
considered whether to help users of other 
Group sites better understand their carbon 
footprint, for example as it relates to car 
mileage or travel, and have also considered 
specific commercial initiatives relating to 
carbon change. At this point, we do not expect 
that climate-related matters will have a material 
impact on areas of financial planning over 
the short term. We will continue to assess 
consumer demand for such products to 
prioritise such initiatives in the future. 

Our “Expand Our Offer” strategy to broaden 
the Group’s offering should provide additional 
diversification, enabling us to take advantage 
of emerging climate-related opportunities 
and reduce the impact of climate-related 
changes from any area of the Group. 

Resilience of our Group strategy, 
taking into consideration different 
climate-related scenarios (including 
a 2°C or lower scenario) 
In 2023, we have continued to build and 
enhance our resilience assessment. Our climate 
scenarios were based on the Network for 
Greening the Financial System (NGFS) for 
our risk assessments. These scenarios were 
developed by NGFS with an expert group of 
climate scientists and economists and provide 
a common and up-to-date reference point for 
understanding how climate change, climate 

55

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportTask Force on Climate-Related Financial Disclosures (`TCFD’) continued

2. Strategy continued
Resilience of our Group strategy, 
taking into consideration different 
climate-related scenarios (including 
a 2°C or lower scenario) continued
policy and technology could evolve in the 
future. There are six scenarios grouped into 
three representative categories: Orderly (where 
climate policies are introduced early and 
become more stringent over time), Disorderly 
(where implementation of policies are delayed 
or divergent) and Hot House World (where 
some policies are introduced but global efforts 
are insufficient to halt significant global 
warming), comprising: 

1.   Orderly: net zero 2050 – global warming 

is limited to 1.5°C through stringent climate 
policies and innovation;

2.   Orderly: below 2°C – climate policies are 

stringent in building and transport sectors, 
but less so in other sectors; 

3.   Disorderly: divergent net zero – climate policies 
are not co-ordinated giving a 67% change 
of limiting global warming to below 2°C;

4.  Disorderly: delayed transition – emissions 
do not decrease until 2030 with strong 
policies implemented thereafter; 

5.   Hot House World: Nationally Determined 

Contributions (‘NDCs’) – reflects all pledged 
policies, even if not yet implemented; and 

6.  Hot House World: current policies - 

assumes only currently implemented 
policies are preserved. 

Based on our current analysis, under all 
scenarios described above, we expect the 
Group strategy to be resilient to any physical 
risks which may materialise. We expect 
the potential impact of transition risks to 
be higher (which are greatest under the 
disorderly scenarios); however, our analysis 
indicates our Group business model and 

56

strategy will be sufficiently resilient to not be 
materially impacted by transition risks and 
flexible enough to allow the Group to 
capitalise on climate-related opportunities.

3. Risk management
Our processes for identifying and 
assessing climate-related risks and 
integrating climate-related risks within 
our overall risk management framework 
Our approach to the identification and 
assessment of climate-related risks fits into 
our already established risk management 
framework. These risks are identified, classified 
and assessed alongside the other risks which 
the Group faces. See pages 65 to 70 on risk 
management in the Group. Climate change 
risks and, where applicable, opportunities are 
reported to the Executive Team and the Board 
(see section 1 on Governance above for detail). 

Climate-related risks have been assessed in 
accordance with our Group Risk Framework 
and we have continued to consider climate 
change as an emerging risk to our business, 
rather than a principal risk. 

We monitor existing and emerging regulatory 
requirements related to climate change 
to understand the potential impact and 
opportunities for our business and stakeholders, 
recognising that climate change regulations 
could require us to make changes to our 
processes or operations, but also that 
changes in climate change regulations 
could present opportunities if they result 
in an increase in the demand for energy 
efficiency products or services. 

Processes for identifying, assessing and 
managing climate-related risks into the 
Group’s risk management framework 
Our approach to assessing and managing 
the climate-related risks is consistent with our 
approach to other risks which the Group faces 
and is described as part of our Group risk 

management framework on pages 67. At this 
point, we consider the potential impact of 
climate change includes strengthening our 
operational resilience to climate-related risks 
by reducing our emissions across our activities. 

4. Metrics and targets 
Group metrics to assess climate-related 
risks and opportunities in line with our 
strategy and risk management processes 
We are committed to our plan for operational 
net zero emissions by 2030 and net zero by 
2050 and have made a pledge to limit our 
Company’s carbon footprint in line with 
keeping global warming to below 1.5ºC. 

We report on a range of GHG emissions and 
intensity metrics to understand our impacts 
and performance. Full details of our Scope 1, 
2 and 3 GHG emissions and our intensity ratio 
metrics can be found on page 52. 

Due to the limited risks and opportunities we 
do not use metrics other than GHG emissions to 
measure and manage risks and opportunities. 
We continue to keep this under review and 
will continue to update our position in our 
future TCFD reports. 

Group targets to manage climate-
related risks and opportunities and 
performance against targets 
As a Group we are keen to ensure we are 
doing all we can to have a positive impact on 
the environment. We will continue with our 
plans to become operational net zero by 
2030. This means for Scope 1 and 2, and to 
be aligned with the SBTi (1.50C pathway), 
there will be a 90% reduction in our Scope 1 
and 2 emissions. 

In terms of our longer-term plans, to become 
net zero by 2050, to ensure that we remain 
aligned with the 1.50C decarbonisation 
pathway, and that our targets are sufficiently 
ambitious, we undertook a review of our 
Scope 3 net zero targets in 2022. Our 

long-term targets are more ambitious again: 
our plans are to reduce emissions across 
Scope 1, 2 and 3 by 90% by 2050 and 
therefore net zero by 2050. 

We are actively working to reduce our 
emissions wherever possible. We no longer 
occupy energy-intensive data centres and our 
London, Manchester and Ewloe offices now 
operate on 100% renewable electricity tariffs 
and we will continue to work on several 
initiatives to further reduce our emissions; 
see page 45 for details. 

We submitted our SBTs for Scopes 1, 2 and 3 
emissions in December 2023 and obtained 
accreditation from the Science Based Target 
initiative on 10 January 2024. The methodology 
used to model our emissions aligns with the 
accepted international standard for GHG 
value chain modelling – the Greenhouse Gas 
Protocol. Our chosen baseline year is 1 January 
to 31 December 2019, reflecting our current 
activities and representing the most recent 
year with complete and verifiable data. To 
achieve these targets, engaging with our 
third-party suppliers is crucial, and we will 
focus on collecting supplier information and 
reporting on our progress in reducing our 
Scope 3 emissions over the next year. As the 
sustainability landscape evolves, we will refine 
our disclosures to provide meaningful 
information for our stakeholders.

GHG emissions and the related risks 
Our GHG emissions are reported on page 52 
of this Annual Report. Together with reporting 
our GHG emissions for Scope 1 and Scope 2, 
we have also chosen to publicly disclose 
our Scope 3 GHG emissions. We include 
a description of the methodologies used 
to calculate or estimate the metrics. For the 
emissions that we have not yet been able to 
eliminate, we mitigate 100% of these emissions 
through investing in verified carbon offset 
projects; see page 45 for details.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNon-Financial and Sustainability Information

We comply with the non-financial reporting requirements contained  
in sections 414CA and 414CB of the Companies Act 2006. 

The below table outlines our position on non-financial matters and provides signposts to where these issues are addressed in the report. 

Reporting 
requirement

Stakeholders

Policies and standards which  
govern our approach

Additional information  
and risk management

Section 172 Statement  
pages 30 to 39

Board activities  
pages 81 to 83

Sustainability disclosures  
pages 41 to 52

Employee Champion Report  
pages 91 and 92

Corporate Governance Statement 
pages 73 to 90

Audit Committee Report  
pages 97 to 102

Sustainability disclosure  
pages 41 to 52

Sustainability disclosure  
pages 41 to 52

Employee Champion Report  
pages 91 and 92

Reporting 
requirement

Anti-corruption 
and bribery

Policies and standards which  
govern our approach

Additional information  
and risk management

Anti-Bribery & Corruption Policy 
and Procedure

Directors’ Report  
pages 124 to 128

Competition Law Policy

Conflicts of Interest Policy 
and Procedure

Hospitality & Gifts Policy 
and Procedure 

Fraud Investigation Policy 

Share Dealing Policy and Code 

How to Buy Guidelines

Risk Management Framework

Risk Appetite Framework Statement

Conduct Risk Policy

Compliance Risk Group Policy

Operational Risk Policy

Data Risk Group Policy

Strategic Risk Group Policy

Principal risks 
and impact  
on the business

Description of 
business model

Sections 414CA 
and 414CB of the 
Companies Act 2006

Risk management  
pages 65 to 70

Principal risks  
pages 69 and 70

Business model  
pages 28 and 29

Risk Committee Report  
pages 103 to 105

Business model  
pages 28 and 29

Task Force on Climate-Related 
Financial Disclosures, Sustainability 
Disclosures pages 53 to 56

Environmental

Environmental Policy

Employees

Code of Conduct

Sustainability Framework 

Equal Opportunities 
& Diversity Policy

Flexible Working – “Work 
Your Way” Policy

Whistleblowing Policy 
and Framework

Health and Safety Policy Statement

Human rights

Social matters

Anti-Slavery & Human 
Trafficking Policy

Code of Conduct

Anti-Slavery & Human 
Trafficking Policy

Volunteering Guide (Time-Off Policy)

Corporate Governance Statement 
pages 73 to 90

Sustainability disclosures  
pages 41 to 52

Directors’ Report 
pages 124 to 128

57

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportThe Group is well positioned to continue 
to fund its dividend, which is suitably 
covered by cash generated by the business. 
The distributable reserves are sufficient to 
pay dividends for a number of years as, when 
required, the Parent Company can receive 
dividends from its subsidiaries to increase its 
distributable reserves. Details on the Group’s 
continuing viability and going concern can 
be found on pages 63 and 64.

The ability of the Board to maintain 
a future dividend policy will be influenced 
by a number of the principal risks identified 
on pages 69 to 70 that could adversely 
impact the performance of the Group.

The Strategic Report on pages 2 to 72 was 
approved by the Board of Directors and 
signed on its behalf by:

Peter Duffy
Chief Executive Officer
16 February 2024

Non-Financial and Sustainability Information continued

People
At Moneysupermarket Group, we understand 
that our behaviour, our operations and how 
we treat our employees all have an impact on 
the environment and society. We recognise 
the importance of health and safety and the 
positive benefits to the Group. The Group has a 
Health and Safety Policy which is communicated 
to all employees through a health and safety 
handbook, which is regularly reviewed and 
updated. Behaving ethically is an essential 
part of working for our Group, fundamental 
to how we do business and vitally important 
to the reputation and success of our Group. 
Our Code of Conduct applies to all employees 
and sets out our commitment to:

•  behave ethically;

•  comply with relevant laws and regulations; 

and

•  do the right thing.

Human rights
Our Code of Conduct also confirms that we 
respect and uphold internationally proclaimed 
human rights principles as specified in the 
International Labour Organization’s Declaration 
on Fundamental Principles and Rights at Work 
(‘ILO Convention’) and the United Nations’ 
Universal Declaration of Human Rights. In 
addition, we have an Anti-Slavery and Human 
Trafficking Policy for suppliers and a separate 
one for employees. Training is provided to 
all employees on issues of modern slavery 
in conjunction with the Code of Conduct 
e-learning module. We have a zero-tolerance 
approach to modern slavery, and are 
committed to acting ethically and with 
integrity in all our business dealings and 
relationships, and to implementing and 
enforcing effective systems and controls 
to ensure modern slavery is not taking 
place anywhere in our own business or in 
any of our supply chains. We publish our 

58

Modern Slavery Act Transparency Statement 
annually and this, together with previous 
statements, can be viewed on our website 
at https://corporate.moneysupermarket.com.

Anti-corruption and anti-bribery
We also have Anti-Bribery and Anti-Corruption 
and Competition Law Policies that incorporate 
the Group’s key principles and standards, 
governing business conduct towards our 
key stakeholder groups.

We believe we should treat all of these groups 
with honesty and integrity. Our Anti-Bribery 
Policy is supported by clear guidelines and 
processes for giving and accepting gifts and 
hospitality from third parties.

Whistleblowing
Our Whistleblowing Policy is supported by an 
external, confidential reporting hotline which 
enables employees of the Group to raise 
concerns in confidence. Any reported issues 
will be reported to the Audit Committee and, 
where appropriate, remedial actions taken.

Tax Policy
Our Group is guided by our purpose to help 
households save money. We believe that our 
business makes a valuable contribution to UK 
society and we are proud that MSM and Quidco 
have helped 14.2m active users, as defined 
on page 62, to save an estimated £2.7bn 
on their household bills in 2024 by finding 
a better deal on their insurance, energy 
and banking products.

Alongside this, we want to make our 
contributions to the communities that our 
customers live in by paying the right amount 
of tax, at the right time. In 2023, we paid 
£28.6m in corporation tax (see page 142) and 
over £57.8m in other taxes (including VAT and 
employer’s National Insurance). We are 
committed to acting with integrity and 
transparency in all tax matters. We will not 

support proposals to reduce our tax cost 
through implementing artificial structures, 
but we will seek to structure commercial 
transactions in an efficient and legitimate 
way. A copy of our tax strategy is available at 
https://corporate.moneysupermarket.com.

Dividend Policy
In determining the level of dividend in any 
year in accordance with the policy, the Board 
also considers a number of other factors that 
influence the proposed dividend through its 
annual and strategic planning processes and 
the scenario planning described below in our 
viability review section, which includes: the 
level of available distributable reserves in the 
Parent Company; future cash commitments 
and investment needs to sustain the long-term 
growth prospects of the business; potential 
strategic opportunities; a prudent buffer; 
and the level of dividend cover.

Moneysupermarket.com Group PLC, the 
Parent Company of the Group, is a non-trading 
investment holding company, which derives 
its distributable reserves from dividends paid 
by subsidiary companies. The Board reviews 
the level of distributable reserves in the 
Parent Company biannually, to align with 
the proposed interim and final dividend 
payments. The distributable reserves of the 
Parent Company approximate to the balance 
on the profit and loss account reserve, which 
at 31 December 2023 amounted to £109.8m 
(2022: £117.5m) (as disclosed in the Company 
balance sheet on page 172). The total external 
dividends relating to the year ended 31 
December 2023 amount to £63.4m (2022: 
£62.8m).

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportFinancial Review

Record revenue 
and continued strong 
strategic progress

We’ve had a record year, 
hitting revenue of over £430m, 
which is growth of 11%. We have 
performed well across the Group, 
but in particular, in car and home 
insurance, where we have won 
share in a growing market.

EBITDA grew 14%, reflecting gross margins 
maintained, alongside continued robust cost 
management. As such, Adjusted basic EPS 
is up 12%.

Operating cashflows were £102m with 
tech investment broadly flat at £10.5m and 
dividend up 3%, having returned to dividend 
growth at the half year. 

  Discover more online at corporate.moneysupermarket.com

1 

 Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 63 and APMs are defined 
in the Glossary on page 176.

59

It’s been a record year, with 
revenue at an all time high and 
expanded EBITDA margins, all 
despite no material revenue 
from Energy switching.

Niall McBride 
Chief Financial Officer

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportFinancial Review continued

Financial review
Group revenue increased 11% to £432.1m (2022: £387.6m), with profit after tax increasing 4% 
to £72.3m (2022: £69.3m). When reviewing performance, the Board reviews several adjusted 
measures, including EBITDA which increased 14% to £131.9m (2022: £115.5m) and adjusted 
basic EPS which increased 12% to 16.0p (2022: 14.4p), as shown in the table below.

Extract from the Consolidated Statement of Comprehensive Income
for the year ended 31 December

Revenue

Cost of sales

Gross profit

Operating costs 

Operating profit

Amortisation and depreciation

EBITDA1

Profit after tax

Earnings per share:

– basic (p)

– diluted (p)

Adjusted earnings per share2:

– basic (p)

– diluted (p)

1 

In the current and prior year there were no adjusting items within EBITDA.

2  A reconciliation to adjusted EPS is included within note 9.

2023
£m 

432.1

(139.7)

292.4

(195.1)

97.3

34.6

131.9

72.3

13.5

13.5

16.0

16.0

2022
£m

387.6

(125.1)

262.5

(173.5)

89.0

26.5

115.5

69.3

12.7

12.7

14.4

14.3

Growth
%

11

12

11

12

9

31

14

4

6

6

12

12

60

Revenue
for the year ended 31 December

Insurance

Money

Home Services

Travel3

Cashback3

Inter-vertical eliminations

Total

2023
£m 

220.0

100.2

39.0

20.6

59.8

(7.5)

432.1

2022
£m

172.0

103.3

39.8

15.5

59.8

(2.8)

387.6

Growth
%

28

(3)

(2)

33

0

166

11

3 

 The comparative revenue for the period ended 31 December 2022 has been restated to align with the change in presentation 
of inter-vertical eliminations. The inter-vertical eliminations revenue line reflects transactions where revenue in Cashback and 
Travel has also been recorded as cost of sales in other verticals.

Revenue grew 11% to £432.1m. Strong trading was led by Insurance and supported by efficient 
acquisition and retain and grow strategy. 

Insurance
Revenue in Insurance grew 28% to £220.0m, with growth in all core products. Growth was 
underpinned by strong switching in car insurance and home insurance ,and we won market 
share in both products.

Car and home premium prices paid increased substantially as providers passed on rising 
costs of claims. Premium prices paid in car insurance were up 35% to end of November, which 
showed signs of stabilising at the end of the year. Home premium inflation accelerated in the 
year, up 34% in the same period. The combination of high levels of premium price inflation and 
the cost-of-living squeeze resulted in high levels of search traffic with consumers seeking 
a better deal.

Since the introduction of the FCA’s General Insurance Pricing Practices (GIPP) regulation, 
insurers have innovated and we have launched a record 96 new brands and products on 
our site since the introduction of GIPP at the start of 2022, as we help consumers navigate 
a broader range of choice and complexity. 

Our efficient acquisition strategy has supported improved levels of conversion alongside 
our increasingly differentiated customer propositions including our price promise and journey 
optimisation alongside growth of our B2B offering. 

Following a strong year of growth for travel insurance in 2022, momentum continued into 
the first half of 2023 and stabilised in the second half with a move away from ‘silver’ tier policies 
as consumers more frequently chose either a more basic ‘bronze’ level of cover or enhanced 
‘gold’ coverage.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportMoney
Revenue in Money was £100.2m, down 3% on 2022 which was an exceptionally strong year. 
Money was still up 33% compared to 2021. 

During the year we made continued progress, investing in our efficient acquisition tools by 
finalising the migration onto the Group CRM platform and in a new TV and radio advertising 
campaign which supported member growth momentum.

Interest rates affected Money in borrowing because loans and mortgages became more 
expensive, and in banking, where savings and deposit products offered more attractive 
interest rates.

In borrowing, although search traffic remained strong throughout the year, conversion has 
remained lower than levels seen in 2022 which reflects the higher costs of lending with the 
Bank of England holding base rates at 5.25% at the end of the year, a 15 year high, following 
a run of 14 consecutive increases. 

Within our banking product lines, current accounts performed strongly as customers looked 
to lock in high savings rates and promotional switching incentives. 2023 was our best ever year 
for current account switching, with attractive deals available across a range of providers. 

Home Services
Home Services revenue was £39.0m, down 2%, as a result of softer broadband switching 
in a competitive market.

Revenue from mobile switching was up double digits, driven by strong offers and new 
handset launches.

Visitor levels to our site for broadband switching were steady, but conversion dropped, reflecting 
the subdued and competitive market. 

The energy switching market remained subdued through the year. 1st July was the first time that 
Ofgem’s Energy Price Cap (‘EPC’) had fallen below the government’s Energy Price Guarantee (‘EPG’) 
since its inception in October 2022. However, the gap between the EPC and EPG remained slim 
throughout the second half of the year. MSM hosted a small number of limited size switching 
deals which were immaterial.

Travel
We delivered strong growth in Travel with revenue up 33%, with particularly strong growth 
in the first half. There was continued strong demand for package holidays. 

During the year, we invested in a new TV advert for TravelSupermarket, the first in seven years. 
We also invested in upgrading the tech platform. 

Cashback
Revenue in Cashback was flat at £59.8m despite continuing headwinds in online retail, with 
rising costs of living impacting discretionary spending. We delivered strong growth in Insurance 
products on Quidco following the launch of Quidco Compare on the MSM Group tech platform. 
Car, home and pet insurance were launched on the MSM Group tech platform in 2023.

Gross profit 
Gross profit was up 11% to £292.4m, while gross margin was maintained at 67.7% (2022: 67.7%). 
The margin reflects the strong performance in Insurance, particularly in car insurance, as well 
as PPC efficiency, and was offset by increased marketing spend in Cashback and Travel. 

Operating costs
for the year ended 31 December

Distribution expenses

Administrative expenses

Operating costs

Within administration expenses

Amortisation of technology related intangible assets

Amortisation of acquisition related intangible assets

Depreciation

Amortisation and depreciation

2023
£m 

41.8

153.3

195.1

9.3

21.1

4.2

34.6

2022
£m

40.1

133.4

173.5

10.4

11.3

4.8

26.5

Growth
%

4

15

12

(11)

87

(12)

31

Distribution expenses increased by 4% with a decision to support new TV and radio 
advertisements for Quidco and TravelSupermarket on top of planned continued investment 
in MSM’s MoneySuperSeven campaign including the launch of the SuperSaveClub. 

Administrative expenses increased by 15%. This included a £9.8m uplift in amortisation of 
acquired intangibles following a reassessment of their useful economic lives. This is a change 
to the phasing of amortisation costs and in effect brings forward charges from future periods. 
Excluding depreciation and amortisation, underlying administrative expenses increased by 11%.

Setting aside the £1.7m increase in distribution expenses reflecting the investment in our 
brands, operating expenses before non-cash items (depreciation, amortisation and share 
based payments) increased by 8%. Included within the increase in administrative expenses 
was the full year effect of the consolidation of Podium, which we acquired in December 2022. 
On a like-for-like basis (adjusting for Podium and excluding non-cash items), the increase in 
operating costs is 6%. This reflects underlying cost management, including closing regional 
offices, and delivery of efficiency gains from simplifying the technology estate.

61

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportFinancial Review continued

Adjusting items4
for the year ended 31 December

Amortisation of acquisition related intangible assets

Adjusting items included in operating profit

2023
£m 

21.1

21.1

2022
£m

11.3

11.3

Growth
%

87

87

4 

 Amortisation of acquisition related intangible assets is not included in EBITDA and therefore is only an adjusting item 
in the adjusted EPS calculation.

Amortisation of acquisition related intangible assets relates to technology, brands and member 
relationships arising on the acquisitions of Decision Tech, CYTI, Quidco and Podium, as well as 
the combination of TravelSupermarket and icelolly.com, in prior years. 

The charge has increased this year following a reduction in the amortisation period of the 
brands and member relationships assets from ten to five years. This reflects a change in the 
period of economic benefit that is expected to be generated by these assets, which becomes 
more diluted as they are integrated into the Group. As this is a change in accounting estimate, 
the catch up of amortisation has been recognised in the current year without the requirement 
for any prior period restatement. 

Key performance indicators
The Board reviews key performance indicators (‘KPIs’) to assess the performance of the 
business against the Group’s strategy. We measure six key strategic KPIs: estimated customer 
savings, net promoter score, active users, revenue per active user, marketing margin and 
cross-channel enquiry.

Estimated Group customer savings 

Group marketing margin5

MSM and MSE net promoter score

MSM & Quidco active users6

MSM & Quidco revenue per active user

MSM cross-channel enquiry

31 December
2023 

31 December
2022

£2.7bn

£1.8bn

58%

70

14.2m

£17.82

24%

57%

72

13.0m

£16.24

23%

5 

 Marketing spend for the year is £181.5m (2022: £165.2m).

6 

 We have extended our definition of active users to reflect the development of the business by including Quidco and 3 additional 
MSM channels where enquiry data is available. Comparatives for active users and revenue per active user in the above table have 
been restated to reflect this change.

KPI definitions reflect the parts of the Group most relevant for assessing its performance and 
where data is available: NPS includes our two biggest consumer brands. Active users is most 
relevant for MSM and Quidco where user accounts are identified as a key part of the transactional 
journey. Cross-channel enquiry relates only to MSM as this metric is aligned to our aim of 
offering more products to users as part of our retain and grow strategy.

62

Estimated Group 
customer savings

This is calculated by multiplying sales volume by the market average 
price per product based on external data compared to the cheapest 
deal in the results table for core channels. Savings for non-core 
channels are estimated by applying the savings for core channels 
proportionally to non-core revenue. The cashback earned by Quidco 
members is included in this KPI.

Group marketing 
margin

The inverse relationship between Group revenue and total marketing 
spend represented as a percentage. Total marketing spend is the 
direct cost of sales plus distribution expenses.

MSM & MSE net 
promoter score

MSM & Quidco 
active users

MSM & Quidco 
revenue per 
active user4

The 12 monthly rolling average NPS (1 Jan 2023–31 Dec 2023 inclusive) 
measured by YouGov Brand Index service Recommend Score 
weighted by revenue for MSM and MSE to create a combined NPS.

The number of unique MSM accounts running enquiries on MSM 
(car insurance, home insurance, life insurance, travel insurance, pet 
insurance, van insurance, credit cards, loans and energy channels) 
in the last 12-month period, plus the number of unique Quidco 
members making a purchase in the last 12-month period.

The revenue for MSM channels (car insurance, home insurance, 
life insurance, travel insurance, pet insurance, van insurance, credit 
cards, loans and energy channels) plus Quidco revenue net of member 
commission divided by the number of MSM and Quidco active users 
for the last 12 months.

MSM cross-channel 
enquiry

The proportion of MSM active users that enquire in more than 
one channel (car insurance, home insurance, life insurance, travel 
insurance, pet insurance, van insurance, credit cards, loans and 
energy) within a 12 month period.

We estimate that the Group saved customers £2.7bn in 2023. The increase from 2022 was driven 
by growth in car insurance switching volumes and savings per sale for car insurance customers. 

NPS fell slightly to 70 but still demonstrates that trust and satisfaction in both brands remains high. 
MSE scored extremely well and MSM finished the year ahead of other price comparison sites.

MSM and Quidco active users rose by 1.2m to 14.2m, driven by strong car performance, partly 
offset by a decline in energy enquiries as the switching market remained subdued. 

Revenue per active user grew by £1.58p to £17.82p with fewer energy enquiries (which had 
negligible conversion because of a lack of switchable tariffs) and into other higher average 
revenue per user channels.

Marketing margin increased by 1%pt to 58% reflecting improved efficiency of our acquisition 
approach, as we optimise our PPC, SEO and brand marketing.

During the year MSM cross-channel enquiry rate improved by 1%pt to 24% with more users 
enquiring in additional channels in combination with car insurance.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportAlternative performance 
measures 
We use a number of alternative (non-Generally 
Accepted Accounting Practice (‘non-GAAP’)) 
financial measures which are not defined 
within IFRS. The Board reviews EBITDA and 
adjusted EPS alongside GAAP measures 
when reviewing the performance of the 
Group. Executive management bonus 
targets include an EBITDA measure and 
the Long-Term Incentive Plans include 
an adjusted basic EPS measure.

The adjustments are separately disclosed 
and are usually items that are non-underlying 
to trading activities and that are significant in 
size. Alternative performance measures used 
within these statements are accompanied 
with a reference to the relevant GAAP measure 
and the adjustments made. These measures 
should be considered alongside the 
IFRS measures.

Dividends
The Board has recommended a final dividend 
of 8.9 pence per share (2022: 8.61 pence), 
making the proposed full year dividend 
12.1 pence per share (2022: 11.71 pence). 
The Board will continue to keep under review 
the scope for resumed dividend growth and 
thereafter, when we have significant surplus 
capital and there are no material short-term 
organic or acquisitive growth opportunities 
available, we will again consider returning 
surplus funds to shareholders through a 
“special distribution”, in accordance with 
our capital allocation policy.

The final dividend will be paid on 10 May 2024 
to shareholders on the register on 2 April 2024, 
subject to approval by shareholders at 
the Annual General Meeting to be held 
on 2 May 2024.

63

Tax
The effective tax rate of 21.5% (2022: 18.7%) 
is below the UK standard rate of 25.0% 
(2022: 19.0%). This is primarily due to the 
change in tax rate in April 2023, which has 
resulted in a blended rate for the year of 23.5%. 
The effective tax rate is lower than this blended 
rate due to an adjustment in respect of the prior 
period which has reduced the tax charge. 

Earnings per share
Basic reported earnings per share increased 
by 6% to 13.5p (2022: 12.7p). Growth was not 
as high as the growth in EBITDA primarily due 
to the additional £9.8m amortisation charge 
from acquired intangibles and higher 
finance costs.

Adjusted basic earnings per share increased 
by 12% to 16.0p per share (2022: 14.4p), which 
is driven by the EBITDA growth.

Adjusted earnings per share is based on profit 
before tax after adding back the adjusting 
items detailed above. A tax rate of 23.5% 
(2022: 19.0%) is applied to calculate adjusted 
profit after tax. The tax rate this year reflects 
the change in standard rate from 19.0% to 
25.0% in April 2023. Adjusted basic earnings 
per share increased by 12% to 16.0p per share 
(2022: 14.4p), which is driven by the 
EBITDA growth.

Capital expenditure
Capital expenditure was £11.0m (2022: £11.4m), 
including technology investment of £10.5m 
(2022: £10.6m). In 2024, technology capex is 
expected to continue to be modest at between 
£11m and £13m as we continue to invest in 
work to support delivery of strategic initiatives.

The amortisation charge for technology assets 
has decreased slightly from £10.4m to £9.3m 
due to older assets becoming fully written 
down during the year.

Cash flow and balance sheet
Operating cashflows decreased to £102.2m 
(2022: £104.4m) due to an increase in tax 
payments arising from an increase in the 
rate of corporation tax and part of the Group 
transitioning to quarterly instalment payments. 
Operating cashflows before tax payments 
increased from £122.4m to £130.8m. The 
working capital outflow of £4.1m was mainly 
driven by higher receivables, partially offset by 
an increase in payables, both of which reflect 
the uplift in trade year on year.

The Group’s net debt position at year end 
was £19.8m (2022: £39.0m restated7). Net 
debt is cash and cash equivalents of £16.6m  
(2022: £16.6m) less borrowings of £34.5m 
(2022: £44.0m), loan notes payable to 
Podium’s non-controlling interest of £1.9m 
(2022: £1.8m) and £nil (2022: £9.8m) deferred 
consideration from the Quidco acquisition 
which was settled during the year. Net debt  
to EBITDA fell to 0.2x from 0.3x in 2022.

Cash outflows on investing activities of 
£20.9m include £11.0m of cash capital 
expenditure and £10.0m of deferred 
consideration in respect of Quidco. 

7 

 Net debt for the year ended 31 December 2022 has been 
restated to include £1.8m of loan notes payable to Podium’s 
non-controlling interest. 

Going concern
The Directors have prepared the financial 
statements on a going concern basis for the 
following reasons.

As at 31 December 2023, the Group’s external 
debt comprised an amortising loan (with a 
balance outstanding of £30m, repayable by 
October 2024) and a revolving credit facility 
(‘RCF’), (of which £4.5m of the £125m 
available was drawn down).

In June 2023, the RCF was increased from 
£90m to £125m and its term was extended 
from three to four years, with the option of a 
further year. This means that the current RCF 
is due for renewal in June 2027 unless it is 
extended to June 2028. Since the year end 
the balance of £4.5m has been fully repaid 
and no further amounts have been drawn 
down. The operations of the business have 
been impacted by macroeconomic uncertainty 
caused by high inflation and rising interest 
rates, as well as the continued impact of high 
wholesale prices on the energy switching 
market. However, the Group remains profitable, 
cash generative and compliant with the 
covenants of the bank loan and RCF.

The Directors have prepared cash flow 
forecasts for the Group, including its cash 
position, for a period of at least 12 months 
from the date of approval of the financial 
statements. The Directors note the Group’s 
net current liability position and have also 
considered the effect of potential cost-of-living 
trading headwinds and recession and 
competition such as new entrants upon the 
Group’s business, financial position, and 
liquidity in severe, but plausible, downside 
scenarios. The scenarios modelled take into 
account the potential downside trading impacts 
from recession, sustained cost-of-living 
increases, competitive pressures and any 
one-off cash impacts on top of a base 
scenario derived from the Group’s latest 
forecasts. The severe, but plausible, downside 
scenarios modelled, under a detailed exercise 
at a channel level, included minimal recovery 
of energy over the period of the cash flow 
forecasts and in the most severe scenarios 
reflected some of the possible cost 
mitigations that could be taken. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportFinancial Review continued

Going concern continued
The possible mitigating circumstances 
and actions in the event of such scenarios 
occurring that were considered by the Directors 
included cost mitigations such as a reduction 
in the ordinary dividend payment, a reduction 
in operating expenses or the slowdown of 
capital expenditure. A reverse stress test has 
also been performed, which assumes the 
maximum available drawdown of borrowings, 
whilst maintaining covenant compliance.

The scenarios modelled and the reverse 
stress test showed that the Group and the 
Parent Company will be able to operate at 
adequate levels of liquidity for at least the 
next 12 months from the date of signing the 
financial statements. The Directors, therefore, 
consider that the Group and Parent Company 
have adequate resources to continue in 
operational existence for at least 12 months 
from the date of approval of the financial 
statements and have prepared them on 
a going concern basis.

Consideration of climate change
In preparing the financial statements, 
the Directors have considered the impact 
of climate change and there has been no 
material impact identified in the reporting 
period on the financial reporting judgements 
and estimates. The Directors considered 
the risks with respect to going concern and 
viability, as well as the cashflow forecasts 
used in the impairment assessment, and 
noted no material risks. Whilst there is 
no material financial impact to the Group 
expected from climate change within the 
reporting and forecast period of the Group, 
the Directors will assess these risks regularly 
against the judgements and estimates used 
in preparation of the financial statements.

Niall McBride
Chief Financial Officer
16 February 2024

64

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRisk Management
Risk Management

Risk management 
delivering good outcomes 
for consumers

Governance & policies
•  Risk framework

•  Risk appetite

•  Risk policies

Risk culture
•  Values & behaviours

•  Training & awareness

•  Embedding in decisions

•  Three lines of defence

•  Continuous improvement

Identify 
risks

Risk 
reporting

Risk 
categorisation

Monitoring and 
risk acceptance

Risk 
management 
process

Risk register

Assess 
inherent risk

Assess residual risk 
and risk appetite

Risk 
mitigation

65

We continue to identify and 
manage our risks while using 
data and insights to deliver good 
outcomes for consumers.

Matt Whittle
Chief Risk Officer

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRisk Management continued

Risk management approach
Effective risk management is vital to enabling 
the Group to achieve its strategic objectives, 
securing the business for the long term and 
ensuring good outcomes for consumers. 
The Group’s risk management framework, 
alongside its system of internal control, gives 
the Board assurance that risks are being 
appropriately identified, assessed and 
managed, in line with its risk appetite.

Governance and oversight
A governance and oversight structure is in 
place, with clearly defined lines of responsibility, 
accountability and delegation of authority.

The Board is ultimately responsible for the 
overall effectiveness of risk management 
across the business, supported by the Risk 
and Sustainability Committee. The Board 
delegates to Executive management the 
day-to-day responsibility for ensuring that the 
Group manages risk effectively. The Risk and 
Sustainability Committee oversees Executive 
management on behalf of the Board. 

The Risk and Sustainability Committee’s 
agenda retains flexibility in order to discuss 
the mitigation of emerging risks as they are 
identified. Horizon scanning is undertaken by 
the Legal and Risk and Compliance teams 
in order to keep abreast of potential 
emerging risks.

The Board has carried out a robust assessment 
of the emerging and principal risks facing the 
Group, including those that would threaten its 
business model, future performance, solvency 
or liquidity. Our principal risks and uncertainties 
are outlined on pages 69 and 70 along with a 
description of how they are being managed.

The Board performs an annual assessment of 
the risk management framework and system of 
internal control, covering financial, operational 
and compliance controls including the:

•  assessment of the risk management 

framework for identifying and monitoring 
risks, with consideration of the integration 
of strategic and business planning processes. 
This is supported by independent reporting 
on risk management and internal controls by 
the Internal Audit function or independent 
third parties, including the external auditor;

•  assessment of the extent, frequency and 
quality of risk management and internal 
control reporting;

•  review of the resolution of issues arising from 
internal control failings or weaknesses; and

•  review of the effectiveness of the financial 

reporting processes.

66

Role 

Board 

Responsibilities 

•  Approval of Group Risk Framework, risk appetite and principal risks.

•  Carry out an assessment (at least annually) of principal risks and 
effectiveness of risk management and internal control policies, 
and report to shareholders on such matters.

•  Assessment of the effectiveness of Group Risk Framework 

and risk appetite and system of internal control.

Risk and Sustainability 
Committee

•  Advise the Board on Group Risk Framework and risk appetite. 

Review and oversight of key risk themes and metrics.

Management 
(First Line of Defence)

Risk & Compliance 
(Second Line of Defence)

•  Oversight of Executive management in management of risks.

•  Review of emerging risks and regulatory change.
•  Ensure risk management is an integral part of implementing 

the business strategy.

•  Operate the business within set risk appetite and risk metrics.

•  Responsibility for managing risks and implementing 

effective controls.

•  Implement appropriate processes to identify and evaluate risks.
•  Implementation of Group Risk Framework and risk appetite and 
assess internal control effectiveness and management actions.

•  Develop and implement risk management policies and tools, 

and lead communication and training.

•  Monitor progress of the key risk themes.

•  Co-ordinate appropriate and timely delivery of risk management 

information to Executive management and the Risk and 
Sustainability Committee.

•  Advise and challenge management on risk management and 

internal control processes.

Internal Audit 
(Third Line of Defence)

•  Monitor effectiveness of risk management processes.

•  Perform tests of internal controls effectiveness.

•  Identify and agree corrective actions with management.

•  Liaise with Risk & Compliance function, including in relation to 
mapping of assurance activities to the Group’s significant risks.

•  Report to the Audit Committee.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRisk management framework
During 2023, we have monitored the risks 
associated with the Group’s current and future 
strategic priorities, overseen the Group’s 
management of risks associated with strategic 
initiatives and strengthened the embedding 
of cyber, financial crime, operational resilience 
and data protection processes and controls. 
We have also continued to evolve the Group’s 
risk management framework to reflect regulatory 
change such as FCA Consumer Duty and FCA 
Appointed Representative Regime. 

Risk appetite
“Risk appetite” defines the level and type 
of risk the Group is able and willing to accept 
in order to achieve its strategic objectives. The 
Group’s risk appetite influences the Group’s 
culture and operating decisions and is reflected 
in the way risk is managed. The Group Risk 
Appetite Statement is reviewed at least 
annually, in line with the strategic direction 
of the Group, recent experience and the 
regulatory environment, and is subject 
to Board approval.

There are certain risk areas where we have 
a very low or no appetite. In such areas, we 
take actions to avoid or eliminate this risk as 
far as possible. In other areas, such as strategy, 
we recognise the importance of managed 
risk-taking in order to achieve business 
objectives and goals.

Risk identification 
and assessment
The Group adopts formal risk identification 
and management processes which are 
designed to ensure that risks are properly 
identified and evaluated, in line with risk 
appetite. The identification of significant risks 
is informed using a bottom-up and top-down 
approach with each business area identifying 
new risks as well as reassessing those already 
being monitored. To aid in the identification of 
risks and development of associated mitigating 
actions, risks are categorised into strategic, 
financial, operational, regulatory, conduct and 
data risks. Our regular and ongoing risk oversight 
includes risk and control assessments across 
all areas of the business, in order to understand 
the strength and performance of the controls 
in place, and potential gaps and weaknesses.

Management reporting
Reporting enables management to have 
clear visibility of the most relevant risks; to 
identify areas of concern and/or priority; to 
have access to detailed information to enable 
root cause analysis and identification of 
underlying trends; and to identify, escalate 
and potentially mitigate the impact of new 
operational risk concerns in a timely manner.

Should risk exposures be identified as 
being outside the Group’s risk appetite, 
this is escalated and reported to the Risk 
and Sustainability Committee, alongside 
clear action plans to bring the risk within 
tolerance, with appropriate timescales. The 
type and extent of any mitigating actions will 
be determined by the level and nature of 
the risk and the Group’s risk appetite.

Future developments
We will continue to ensure that risk 
management is part of everyday business 
decision making and is understood by all 
of the Group. We will continue to develop 
our management information in light of our 
strategic initiatives and ensure that specialist 
risk knowledge is readily available to each of 
our brands to enable them to take and be fully 
accountable for risk-based decisions, whilst 
providing an effective level of risk and 
compliance oversight for the Group.

We will continue to enhance our risk 
management framework in specific areas of 
focus, including cyber risks and operational 
resilience, and consumer behaviours, as well 
as enabling the identification and mitigation 
of emerging risks. 

The Group recognises that regulation, in 
particular the activities of the FCA, the ICO, 
Ofgem, Ofcom and the CMA will continue to 
be a feature of both the price comparison 
market and the consumer markets in which 
we operate. In 2024, we will embed changes 
necessary to comply with corporate governance 
reform, Ofcom’s proposed regulation under 
the Online Safety Act 2023, data protection 
reform, the FCA Credit Information Market 
Study and developments in regulation of 
energy markets. We will also continue to 
assess and respond to the impact of energy 
and insurance regulation in both the short 
and long term.

The management of operational risks 
will continue to be a priority for our risk 
management framework in 2024, in particular, 
ongoing embedding of enhanced controls in 
respect of cyber and internal controls over 
financial reporting.

67

Embedded risk 
management 
helps drive better 
decision making.

Matt Whittle 
Chief Risk Officer

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRisk Management continued

Our principal risks  
(as at 31 December 2023)
Outlined here are the Group’s most significant risks that 
may affect our future. We assess the probability of the risk 
materialising and the impact of the risk on a residual basis 
(taking into account the benefit of mitigating controls).

1 Competitive environment and consumer demands

2 Brand strength and reputation

3

4

5

6

7

Data processing and protection

Data security and cyber

Relevance to partners

Economic conditions

 Regulation

Strategic priorities

  Efficient acquisition

  Retain and grow

  Expand our offer

68

d
o
o
h

i
l

e
k
L

i

Risk overview
Principal risk heat map – reflecting residual risk ratings

4

3

6

1

5

2

7

Impact

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportPrincipal Risks and Uncertainties

The table below summarises the Board’s view of the material strategic, financial and operational/conduct risks to the Group and how the Group seeks to mitigate them.

1   Competitive environment and consumer demands 

Strategic risk

Link to strategy: 

Description
The Group operates in a dynamic and highly competitive 
marketplace with new competitors entering the market. 
We must continually innovate to keep ahead of competitors 
and changing consumer demands.

Mitigating activities
Continuous innovation of new services and ongoing evolution 
of existing propositions.

Regular engagement with consumers to understand changes 
in how they use our services.

Investment in our technology platforms to improve customer 
experience and make comparing products easier.

Developments in 2023
The Group continues to create new journeys and experiences for MSM 
users and launch new customer propositions such as SuperSaveClub 
offering rewards for loyal customers.

Ensuring enquiries for returning customers are fast and simpler by utilising 
dialogue technology.

Developed a revised onboarding experience for new Quidco members, 
helping them get started and saving money. 

2   Brand strength and reputation 

Strategic risk

Link to strategy: 

Description
The Group must maintain consumer awareness 
of and engagement with its key brands.

Mitigating activities
Investment in marketing across a range of media to maintain the Group’s 
brands in consumers’ minds.

Developments in 2023
Continued to build on the success of the MoneySuperSeven with a new 
campaign and maintained investment in brand marketing.

Our strong relationships with our providers allow us to offer exclusive 
and market-leading deals.

Ensured MoneySavingExpert continued to guide customers through the 
instability in the energy market and cost-of-living crisis with appropriate 
content and campaigns.

Developed new Quidco marketing campaigns in order to build brand strength.

3   Data processing and protection 

Operational/conduct risk

Description
The Group must appropriately process and control the data 
our customers share.

Mitigating activities
Understanding and assessment of the data we collect from our customers 
and how we use it.

As a leading website operator, the Group may experience 
operational issues which result in incorrect or incomplete 
data being transferred to or from partners.

Specialist data protection knowledge within our Risk and Compliance, 
Technology and Legal teams. Annual data protection training for 
all employees.

Controls and monitoring of internal processes. Regular ongoing quality 
assurance procedures.

Link to strategy: 

Developments in 2023
The Group extended its modernisation of the Quidco data estate to 
simplify, and strengthen, internal processes. To better share data and 
insight within the Group, self-serve access to data was deployed.

Strategic priorities 

  Efficient acquisition 

  Retain and grow 

  Expand our offer

69

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
Principal Risks and Uncertainties continued

4   Data security and cyber risk 

Operational/conduct risk

Link to strategy: 

Description
The Group must protect itself from security breaches 
or successful cyber attacks which could impact our ability 
to operate our websites and services.

Mitigating activities
Rigorous monitoring and testing of the Group’s systems and infrastructure. 
Enhancing controls to our data and systems through the implementation 
of our Information Security Management System (‘ISMS’). 

Developments in 2023
The Cyber Programme has implemented services, tooling 
and capabilities (including the use of IRAM2) improving our 
cyber maturity.

5   Relevance to partners 

Strategic risk

Link to strategy: 

Description
The Group relies on its partners to access competitive 
products and technological integration to provide a seamless 
customer experience.

Mitigating activities
Working closely with partners to ensure high-quality and appropriate 
products and to maximise the opportunities for partners to acquire customers 
in a cost-effective manner. 

Developments in 2023
The Group continues to build tenancy capabilities within new 
channels and improve data sharing capabilities with partners.

6   Economic conditions 

Strategic risk

Description
Weaknesses in the UK economy including the cost-of-living 
crisis and unprecedented energy market conditions have led 
to more challenging conditions in one or more markets in 
which we operate.

7   Regulation 

Strategic risk

Link to strategy: 

Mitigating activities
Maintaining a diversified business across a range of products.

Regular monitoring of market conditions and environment.

Focusing on maintaining control of our cost base.

The continued diversity of the Group across a portfolio of brands and channels 
offers the Group protection from cyclical economic changes.

Developments in 2023
The Group’s strategy is founded on expectations of developments 
in macroeconomic conditions. Expectations are reviewed and 
updated as part of the quarterly forecasting processes. The Group 
has ensured it has flexibility in resources to give strategic focus and 
resource prioritisation toward products which have the greatest 
opportunities arising from market conditions. 

Description
The Group must understand and respond to the effects of 
regulatory intervention in the markets in which we operate.

The Group must comply with existing and new regulatory 
requirements which directly apply to its activities.

Mitigating activities
We maintain regular and ongoing dialogue with key regulatory bodies.

Our Risk and Compliance team works across the Group to ensure it remains 
compliant with new and existing regulations.

70

Link to strategy: 

Developments in 2023
The Group has monitored and responded to new and emerging 
regulatory developments. We have proactively engaged with 
regulators, such as the FCA, on regulatory change. 

The Group implemented and embedded Consumer Duty and 
Appointed Representatives regime requirements and built more 
robust financial crime controls.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
Viability Statement

Viability Statement
As required by Provision 31 of the 2018 UK 
Corporate Governance Code, the Directors 
have assessed the prospects of the Group 
over a three-year period to December 2026. 
In making this assessment, the Directors took 
account of the business model and principal 
risks set out on pages 28 and 29 and pages 
69 to 70 of the Strategic Report.

Business model
Our business model is focused on matching 
customers with the right providers and products 
for them. Our price comparison website services 
help customers to compare a wide range of 
products in one place and make an informed 
choice when taking out the product most 
suited to their needs; and our Cashback 
business provides users with cashback 
offerings on their online purchases and 
merchants with valuable marketing leads.

71

For our providers and merchants it offers 
an efficient and cost-effective way to reach 
a large volume of informed customers 
who are actively looking for a product. For 
the majority of our services, we receive 
a success-based marketing fee from the 
providers. This business model operates 
along the following principles:

The Group’s strategy continues to focus 
on three pillars: improving acquisition 
efficiency, driving greater retention and 
cross-sell from existing users, and finally 
expanding the business into profitable and 
adjacent areas. All of this is underpinned by 
an increasingly common, flexible and 
re-deployable tech and data platform.

•  the Group relies on customer transactions 

for its revenue and does not have long-term 
contracted revenue streams;

•   the Group makes money when its 

customers find the product they want, 
switch to it and save themselves money;

•   customers will continue to see value in 

shopping around for products and services 
and will aim to save money by doing so; and

•  providers will have strategies of new 

customer acquisition and develop products 
and services to fulfil that strategy.

The Strategic Report sets out the Group’s 
performance on the main KPIs which 
the Board monitored for the year ended 
31 December 2023. The Board monitors and 
reviews progress against three time horizons: 
quarterly to review and reforecast performance 
against the Annual Plan and Budget; annually 
to establish a clear Annual Plan and Budget 
that will deliver against the Strategic Plan; 
and a three-year Strategic Plan reassessed 
annually, to determine the strategy of 
the Group.

The Board noted the commentaries issued 
by the Financial Reporting Council suggesting 
that Viability Statements should be extended 
beyond a period of three years; however, due 
to the nature of our economic, technological 
and regulatory environment, the Board did 
not consider it appropriate to alter its current 
time frame due to the following reasons:

•   the expected life cycle of the Group’s 

technology is three years, and this reflects 
the frequent changes in the way that 
consumers choose to use technology;

•  it is difficult to forecast revenue and costs 

beyond three years given that the Group’s 
revenue and costs are not materially 
covered by long-term contracts;

•   within three years costs could be 

substantially restructured to compensate 
for a major fall in revenue. As such, the 
Board proposes to keep the time frame 
as three years rather than extending 
beyond this.

Risk management
As part of the review of the strategic priorities, 
the Board identified the Group’s principal 
risks around delivering these priorities which 
represent a risk or combination of risks in 
severe but reasonable scenarios that can 
seriously affect the future prospects or 
reputation of the Group through threatening 
its business model, future performance, 
solvency or liquidity. These include competitive 
environment and consumer demands, brand 
strength and reputation, data processing 
and protection, data security and cyber 
and relevance to partners. In addition, the 
Directors believe that the Group faces risks 
around regulatory change and economic 
conditions (including the impact of a deep 
recession, increased cost-of-living impacts 
and no or limited recovery of energy market 
switching) especially as that may influence 
the availability of attractive products for 
customers. Our principal risks and uncertainties 
(including mitigating activities) are on 
pages 69 and 70.

We have prepared cash flow forecasts for 
the Group and have considered the impact 
of the economic conditions mentioned above 
upon the Group’s business, financial position 
and liquidity in severe, but plausible, downside 
scenarios, using stress testing and scenario 
analysis techniques. The scenarios use a base 
scenario derived from the Group’s latest 
forecasts and factor in existing borrowings, 
including debt repayments and covenant 
compliance as well as member creditor 
commitments. Our RCF was refinanced in 
June 2023, the facility amount was increased 
from £90m to £125m and its term was extended 
from three to four years, with the option of 
a further year. This means that the current 
RCF is due for renewal in June 2027 unless 
the option is taken to extend to June 2028. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportThe Board manages risks 
across the Group through a formal 
risk management framework, designed 
to ensure that risks are properly identified, 
prioritised, evaluated and mitigated 
to the extent possible. 

The Board has also considered the risks 
from climate change and concluded that 
there is no material impact with respect to 
viability and going concern over the Group’s 
planning period. 

Viability assessment
In making its assessment of viability, 
the Board has considered the resilience of 
the Group using scenario planning based on 
the principal risks to test the Group’s planned 
earnings, cash flows and viability over the 
three-year period. Using its judgement on 
the likelihood of the principal risks and the 
probability of them being inter-related, the 
Board assessed the risks separately and in 
certain combinations of stressed scenarios. 
In arriving at its conclusion, the Board is 
making the assumption that the key aspects 
of customer and provider behaviour set out 
above which underpin the business model 
will continue. It is also assuming that customers 
and providers will continue to want to 
transact online. 

Based on the Company’s current position 
and principal risks, together with the results 
of this robust assessment and the Company’s 
ongoing risk management processes, the 
Directors have a reasonable expectation that 
the Group and the Company will be able to 
continue in operation and meet their liabilities 
as they fall due over the three-year period 
of their assessment. 

Viability Statement continued

Risk management continued
The plausible, severe scenarios modelled, 
under a detailed exercise at a channel level, 
included minimal revenue recovery for the 
period of the cash flow forecasts.

The assessment consisted of scenario (stress) 
testing including one combined scenario 
for those with impacts of medium or higher 
likelihood and moderate or higher residual 
risk. These stress tests involved estimating the 
impact on revenue, EBITDA and net cash/debt, 
together with reverse stress testing to identify 
the theoretical sensitivity that the Group could 
absorb. The possible mitigating circumstances 
and actions in the event of such scenarios 
occurring that were considered by the Directors 
included cost mitigations such as a reduction 
in the ordinary dividend payment, a reduction 
in operating expenses or the slowdown 
of capital expenditure. 

The Board manages risks across the Group 
through a formal risk management framework, 
designed to ensure that risks are properly 
identified, prioritised, evaluated and mitigated 
to the extent possible. Key aspects of this 
framework include:

•   a Risk Appetite Statement expressing the 

amount and type of risk the Board is willing 
to accept to achieve its strategic objectives;

•   regular assessments of current and 

emerging risks being faced by the Group 
including internal control effectiveness and 
mitigating actions;

•   risk metrics and thresholds which are 

monitored as potential indicators of risk;

•   scenario planning based on the principal 

risks; and

•  oversight from Risk & Compliance 

and Internal Audit functions.

72

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStrategic report

Financial statements

Chair’s Introduction to Governance

Leadership 
and governance

Dear fellow shareholder 
I am pleased to present the Group’s 
Corporate Governance Statement for 2023.

As I approach my ninth year with the Group, 
both as a Non-Executive Director and as Chair, 
it is heartening to see the Group performing 
so well. Despite the travails caused by the lack 
of travel during the COVID-19 pandemic and 
then the energy market disruption, the Group 
has bounced back strongly and is in great 
shape. We have a fantastic management team, 
a clear strategy, cutting edge technology and 
data capability and a Board to be proud of. 
The financial performance is improving year 
on year. As the recruitment for my successor 
continues, I want to wish the Group well for 
the future and will continue to watch its 
further advancement with pride.

Board focus areas in 2023:
•  the appointment and induction of a new 

Independent Non-Executive Director and the 
embedding of our new Chief Financial Officer; 

•  the robust assessment of the Group’s 

strategy and strategic initiatives including 
SuperSaveClub;

•  we monitored and reviewed the Group’s 
emerging and principal risks, including 
deep dives into our cyber and business 
continuity risks; 

•  we oversaw progress against the Group’s 

diversity and inclusion strategy; 

•  the assessment of the Group’s environmental 
initiatives, including progress made against the 
plan to become operational net zero by 2030 
and development and subsequent 
verification of our SBTi targets; 

•  we approved a new revolving credit facility 
(‘RCF’), increased from £90m to £125m, and 
its term was extended from three to four 
years, with the option of a further year; 

•  our Senior Independent Director, Caroline 

Britton, conducted a search for my successor 
as Chair of the Board, with regular updates 
provided to the Board – further details 
regarding this are provided on page 94; 

73

Our experienced and engaged 
Board oversaw another year of 
successful strategic delivery.

Robin Freestone
Chair

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportChair’s Introduction to Governance continued

Board focus areas in 2023: 
continued
•  we oversaw the implementation of 

the Group’s Consumer Duty Plan and 
embedding of the new Consumer Duty NED, 
Sarah Warby; 

•  we oversaw the development, approval 
and embedding of the Group’s new 
Remuneration Policy; and 

•  I conducted an external Board Performance 
Review with the assistance of Independent 
Audit, further details of which can be found 
on pages 88 to 90.

As a Board, we aim to maintain a governance 
structure which provides effective control and 
oversight of the Group, while promoting the 
entrepreneurial spirit which has been central 
to the Group’s success in helping households 
save money. In this report, we describe how 
our purpose, values and strategy are aligned 
with our culture and how we consider all our 
stakeholders in key decisions.

Governance enhancements 
during 2023:
•  undertook an External Quality Assessment 

(‘EQA’) of our Internal Audit function, 
delivered by The Chartered Institute of 
Internal Auditors (‘IIA’) against the Internal 
Professional Practices Framework (‘IPPF’), 
further details of which are on pages 101 
and 102;

•  enhanced the Board and Committee 

reporting templates;

•  implemented Board and Committee Terms 
of Reference Adherence Plans to ensure 
that each forum successfully fulfilled 
its responsibilities; 

•  the successful implementation of the 

Group’s Consumer Duty Framework and 
related metrics dashboard; 

•  oversaw management’s work to define 
the scope, design and testing of the 
Group’s material controls with agreement 
on coverage and breadth of in-scope 
material controls, further details of 
which are on page 101; and 

•  implemented Director Annual Declarations, 
asking Directors to confirm their conflicts of 
interests, persons closely associated, related 
parties and share interests and reminding 
them of their s.172 duties and the Group’s 
Share Dealing Policy. 

Purpose and culture
The cultural tone of the business begins in the 
Boardroom. Our purpose of helping households 
save money is enabled by the behaviours that 
are embedded into our business and is aligned 
with our strategy. Together, these help to create 
a culture which optimises performance and 
delivers long-term results.

The Board endeavours to promote integrity 
and diversity of thought at all levels of the 
Group. We are committed to developing a 
diverse workforce and an inclusive working 
environment. This commitment is demonstrated 
in the implementation of our diversity and 
inclusion initiatives, including our LGBTQ+ 
Guidelines (see pages 50 and 95) and our 
ranking fifth in the 2023/24 Inclusive Top 50 
UK Employers List.

Further details on our culture, purpose and 
values can be found in our Strategic Report 
on pages 2 to 72.

74

Compliance with the 2018 UK 
Corporate Governance Code 
(the ‘Code’)
During the year ended 31 December 2023, 
we have applied the principles and complied 
with the provisions contained in the Code. 
This report explains how we as a Board lead 
the Group and discharge our governance 
duties and outlines the governance initiatives 
we have undertaken during the year. The 
Corporate Governance Statement also explains 
compliance with the FCA’s Disclosure and 
Transparency Sourcebook. In reviewing our 
Board’s effectiveness, we have taken into 
account the Financial Reporting Council’s 
(‘FRC’) 2018 Guidance on Board Effectiveness 
and applied its guidance where appropriate. 
The FRC is responsible for the publication and 
periodic review of the UK Corporate Governance 
Code, and this can be found on the FRC’s 
website, www.frc.org.uk.

The Board also reviewed its governance 
framework to ensure it remains fit for purpose 
and continues to be compliant with the Senior 
Managers and Certification Regime (‘SMCR’).

Board changes
As I approach my ninth year with the Group in 
2024, the Board spent a significant amount of 
time considering Chair succession during the 
year and full details of the ongoing process to 
recruit my successor can be found on page 94. 
As previously notified, Supriya Uchil stood 
down from the Board on 30 April 2023 and we 
were delighted to welcome Mary Beth Christie, 
who joined the Board as a Non-Executive 
Director on 14 July 2023. Mary Beth brings 
with her a wealth of experience in product 
and tech from various industries and further 
strengthens the diversity and experience of 
our Board. As previously notified, Niall McBride 
joined the Group on 1 February 2023.

For further information regarding the formal, 
rigorous and transparent selection process 
in relation to Mary Beth, please see our 
Nomination Committee Report on pages 93 
to 96. 

Dividend 
I am delighted to report that the Board has 
proposed a final dividend of 8.9p per share to 
shareholders in respect of 2023.

Looking forward
We will continue as a Board to maintain 
our high standards of corporate governance 
across the Group, underpinning the delivery 
of our strategy and our purpose. 2024 will be 
the year we welcome and induct our new Chair, 
and the Board will ensure that they are 
supported as they embed. 

Robin Freestone
Chair
16 February 2024

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportThe table below shows where shareholders can evaluate how the Company has applied the principles of the Code and where key content can be found in this report.

Section
Board leadership and Company purpose 
The cultural tone of the business begins in the Boardroom. The Board has established a clear purpose, set of 
values and strategy, taking into account the interests of our wider stakeholders. The right resources, structures 
and processes are in place to ensure that these are implemented throughout the Group.

Division and responsibilities 
The respective roles and responsibilities of the Executive and Non-Executive Directors are clear and consistently 
applied, providing for effective and constructive dialogue and clear accountability.

Composition, succession and evaluation 
The Group has a strong Board with a balance of skills, experience, knowledge and diversity. The appointment 
process is rigorous and carefully applied, with annual evaluation keeping the effectiveness of the Board and its 
Committees under regular review.

Audit, risk and internal control 
The Board has established clear processes and procedures to ensure that risks are carefully identified, monitored 
and mitigated against and then reported externally in an open and transparent manner. This helps ensure that the 
Company’s financial statements are fair, balanced and understandable. Effective risk management is critical to 
achieving our strategy.

Remuneration
Remuneration supports the Company’s strategy and is appropriate to the size, nature, complexity and ambitions 
of the business. The Board aims to report in a clear manner, demonstrating that pay, performance and wider 
interests are aligned.

Further information

Business model – pages 28 and 29

Board activities – pages 81 to 83

Risk management – pages 65 to 70

Shareholder engagement – page 34

Section 172 Statement – pages 30 to 39

Sustainability Report – pages 41 to 52

Workforce engagement – pages 91 to 92

Board of Directors – pages 76 and 77

Division of responsibilities – pages 84 and 85

Nomination Committee Report – pages 93 to 96

Nomination Committee Report – pages 93 to 96

Board skills and experience – page 95

Board Performance Review – pages 88 to 90

Risk management – pages 65 to 70

Audit Committee Report – pages 97 to 102

Risk and Sustainability Committee Report – pages 103 to 105

Board activities – pages 81 to 83

Business model – pages 28 and 29

Remuneration Committee Report – pages 106 to 123

75

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportBoard of Directors

Robin Freestone
Chair of the Board

Committees:  N

Term of office: Appointed as 
Non-Executive August 2015 and 
as Chair May 2019.

Robin’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Robin brings to the 
Board extensive transformation and 
diversification experience from leading 
global and digital businesses. He was 
Chief Financial Officer of Pearson PLC 
from 2006 to 2015, and Deputy Chief 
Financial Officer prior to that. Robin has 
also held senior financial positions at 
Amersham plc (2000 to 2004), Henkel 
Ltd (1995 to 2000) and ICI plc (1984 to 
1995). Robin has extensive global and 
digital business leadership experience 
and has an in-depth understanding of 
governance requirements having served 
as both an Executive and Non-Executive 
Director of a number of listed companies. 
Robin brings financial insight as well as 
an understanding of how to attract and 
retain talent as Chair of the Board and 
Nomination Committee.

External appointments: Robin is Lead 
Director of Capri Holdings (formerly 
Michael Kors Holdings Limited) and 
Non-Executive Director and Chair of 
the Audit and Risk Committee of Aston 
Martin Lagonda Global Holdings plc. 

Peter Duffy
Chief Executive Officer

Term of office: Appointed 
September 2020.

Peter’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Peter’s key contributions 
to the Board are extensive experience 
in digital businesses and a dynamic 
leadership style. He was previously CEO 
of Just Eat and before that was Chief 
Commercial Officer at easyJet and 
Marketing Director of Audi UK. Peter 
started his career in banking, holding 
positions with Barclays, Yorkshire Bank 
and TSB. Peter has an excellent overall 
track record, as well as very relevant 
experience in driving digital revenues 
and in all aspects of marketing. He is 
well rounded from a sector perspective 
having worked in financial services, 
airlines, automotive and consumer 
internet. This mix has given him plenty 
of exposure to operating within 
a regulated environment.

External appointments: Peter is 
currently President of ISBA – the UK 
trade body for leading British advertisers.

Sarah Warby
Independent Non-Executive 
Director and Non-Executive 
Director Consumer Champion

Committees:  A   N   RS   RE

Term of office: Appointed June 2018.

Sarah’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Sarah has experience 
of building valuable brands across 
consumer sectors. She was previously 
Chief Executive Officer of Lovehoney 
and, before that, Chief Growth Officer 
of HyperJar Ltd. Prior to that, Sarah was 
Chief Marketing Officer at J Sainsbury 
plc and Marketing Director of Heineken 
UK. She is a fellow of the Marketing 
Society and Marketing Academy. 
A proven leader, with strong people 
and communications skills, Sarah 
brings valuable experience to her 
role as Non-Executive Director and 
designated NED for consumers.

External appointments: Sarah is 
Chief Customer Officer at Nando’s UK&I.

Mary Beth Christie
Independent 
Non-Executive Director

Committees:  A   N   RS   RE

Term of office: Appointed July 2023.

Mary Beth’s contribution to the Board, 
key strengths, skills and reasons for 
election: Mary Beth (‘MB’), a former 
Chief Product Officer and Chief 
Operating Officer, brings to the Board 
over 25 years of experience in digital 
product, tech, data and operations 
across several sectors, including 
insurance, media, travel, property 
and e-commerce. 

External appointments: MB is 
a Non-Executive Director of Open 
Banking Limited. 

Caroline Britton
Senior Independent Director

Committees:  A   N   RS   RE

Term of office: Appointed  
September 2019.

Caroline’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Caroline has a strong 
financial background, retiring as Audit 
Partner at Deloitte LLP after 30 years of 
service (2000 to 2018 as Audit Partner). 
Caroline is an FCA of the Institute of 
Chartered Accountants in England and 
Wales and holds an MA in Economics 
from Cambridge University. Caroline’s 
strong financial background and 
regulatory experience make her 
ideally skilled to chair the Audit 
Committee and she brings to the 
Board valuable governance and 
risk management expertise.

External appointments: Caroline is a 
Non-Executive Director of Sirius Real 
Estate Limited where she is Chair of the 
Audit Committee and a member of the 
Nomination Committee. Caroline is also 
a Non-Executive Director of Revolut 
Limited where she is Chair of the Audit 
Committee and a member of the Risk 
and Remuneration Committees and of 
the Supervisory Council of Revolut Bank 
UAB; a member of the Audit, Finance, 
Risk and Investment Committee of 
Make-A-Wish International; and a Trustee 
of the Royal Opera House.

Committees: 

A  Audit Committee 

N  Nomination Committee  RS  Risk and Sustainability Committee  RE  Remuneration Committee 

 Chair

76

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRakesh Sharma 
Independent Non-Executive 
Director and Non-Executive 
Director Employee Champion

Committees:  A   N   RS   RE

Term of office: Appointed  
October 2022.

Rakesh’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Rakesh is a former Chief 
Executive Officer and brings to the 
Board over 30 years’ broad experience 
from the tech and cyber industries. 
Having successfully overseen 
remuneration policy updates as 
Remuneration Committee Chair 
at PayPoint plc, he brings valuable 
experience to the Board as Chair 
of the Remuneration Committee 
and Employee Champion. 

External appointments: Rakesh is 
currently the Senior Independent 
Director and Remuneration Committee 
Chair at PayPoint plc and Chairman 
of AIM-listed Kromek Group plc. 

Lesley Jones
Independent 
Non-Executive Director

Shazadi Stinton
General Counsel and 
Company Secretary 

Committees:  A   N   RS  

Term of office: Appointed April 2022.

Niall McBride 
Chief Financial Officer 

Term of office: Appointed  
20 February 2023.

Shazadi’s contribution to the Board, 
key strengths and skills: Shazadi has 
over 20 years’ legal experience, having 
been Head of Legal Counsel at Severn 
Trent and a solicitor at Eversheds 
Sutherland. Shazadi’s key contribution 
over and above her legal acumen is her 
extensive understanding of environmental 
and sustainability issues and requirements, 
which she has utilised to enhance the 
Group’s frameworks, governance and 
external reporting.

External appointments: None.

Niall’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: A chartered accountant, 
Niall brings strong digital, consumer 
and corporate finance experience to 
the Board. Niall was most recently Chief 
Financial Officer at Ocado Retail Limited 
and prior to this he was a Managing 
Director at Rothschild & Co, having 
commenced his career at PwC.

External appointments: None.

Term of office: Appointed  
September 2021.

Lesley’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Lesley was previously 
a Non-Executive Director of N Brown 
Group plc, ReAssure Group plc 
(where she chaired the Risk Committee), 
Northern Bank Limited and Close 
Brothers Group plc (where she also 
chaired the Risk Committee). Lesley 
started her career at Citigroup Inc. 
where she held a number of senior roles 
in relationship and risk management 
over a period of 30 years. She then 
spent over five years at RBS Group plc 
as Group Chief Credit Officer where 
she rebalanced the Group’s credit risk 
appetite, established a market-leading 
credit function and led its credit quality 
assurance function. Lesley’s extensive 
experience as a global credit risk 
manager operating at both executive 
and board level means that she is well 
placed to chair the Risk and Sustainability 
Committee and brings her broader 
financial services expertise to the 
Audit and Nomination Committees.

External appointments: Chair of 
Sainsbury’s Bank and Non-Executive 
Director of Moody’s Investors 
Services Limited.

Committees: 

A  Audit Committee 

N  Nomination Committee 

RS  Risk and Sustainability Committee 

RE  Remuneration Committee 

 Chair

77

   Read more about employee 
engagement on pages 91 and 92

   Read more about key Board activities on 
pages 81 to 83

Experience 
and focus
Selection process 
We welcomed Mary Beth Christie 
to the Board on 14 July 2023. 
The Company has a formal, 
rigorous and transparent 
selection process for the 
appointment of new Directors. 
The Nomination Committee is 
responsible for identifying and 
nominating all Board candidates 
and, before any appointment is 
made, evaluates the mix of skills, 
experience, knowledge and 
diversity to ensure the correct 
balance is maintained.

Induction and 
onboarding
On joining the Board, it is 
the responsibility of the Chair 
and Company Secretary to 
ensure that all newly appointed 
Directors receive a full and 
formal induction, which is 
tailored to their individual needs. 
The induction programme 
includes a comprehensive 
overview of the Group and 
dedicated time with the Directors 
and senior management, as 
well as guidance on the duties, 
responsibilities and liabilities as 
a Director of a listed company.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStrategic report

Financial statements

Corporate Governance Statement

Governance framework

The Board

The Board is responsible for the long-term sustainable 
success of the Group, with the overall aim of delivering 
shareholder value. Principally, we achieve this through:

•  setting and monitoring strategy and ensuring the 

necessary resources are in place;

•  providing entrepreneurial leadership within an effective risk 
management framework and internal control system; and

  Read more about the Board on pages 76 and 77

   Read more about key Board activities on pages 81 to 83

•  reviewing management’s performance.

   Read more about division of responsibilities on pages 84 and 85

Audit Committee

Risk and Sustainability Committee

Remuneration Committee

Nomination Committee

The Audit Committee is responsible 
for ensuring appropriate challenge and 
governance of accounting treatment 
and the internal control environment, 
and ensuring that the Annual Report as a 
whole is fair, balanced and understandable.

The Risk and Sustainability Committee 
is responsible for overseeing the Group’s 
risk management and sustainability 
frameworks. The Committee ensures that 
risks are appropriately identified, managed 
and mitigated, advising the Board on risk 
appetite, structure and culture, and monitors 
the embedding of the Sustainability 
Framework, monitoring related KPIs 
and external reporting.

The Remuneration Committee’s key 
responsibility is to determine and apply the 
shareholder approved Remuneration Policy 
to ensure that it promotes the delivery of 
our strategy and the long-term sustainable 
success of the Group.

The Nomination Committee is 
responsible for reviewing the Board’s 
size, structure and composition, including 
the recommendation of appointments 
to the Board, succession planning and 
development plans for the Board and 
overseeing the Group’s diversity plans.

Audit Committee Report

Risk and Sustainability Committee Report

Remuneration Committee Report

Nomination Committee Report

  Pages 97 to 102

  Pages 103 to 105

  Pages 106 to 123

  Pages 93 to 96

CEO and Executive Team

Information and reporting

Responsibility for the development and implementation of the Group’s strategy and overall 
commercial objectives rests with the CEO, supported by the Executive Team and Senior Leadership 
Team. The Executive Team is responsible for day-to-day operations, for delivering results and for 
driving growth, ensuring this is done in a sustainable and ethical manner.

Each Committee has an annual forward agenda planner based upon the duties and responsibilities 
documented within its Terms of Reference and presented at each meeting for consideration. Company 
Secretariat conducted a detailed review of the Terms of Reference during the year, with updated versions 
being approved by the Board in November 2023. Papers are circulated to the Board seven days before 
meetings take place to ensure that members have adequate time to review and digest.

78

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportStrategy
The Board is responsible for setting and 
monitoring progress against the Group’s 
strategy, ensuring this is aligned with the 
Group’s purpose of helping households save 
money and delivers value for shareholders. 
High standards of corporate governance 
underpin this by ensuring that the Board, 
supported by the Executive Team, can 
execute effective decision making and create 
sustainable long-term value for the benefit of 
all of our stakeholders. Further information on 
the delivery of our strategy is on pages 18 to 
27. Responsibility for the development and 
implementation of the strategy and overall 
strategic initiatives sits with the CEO who is 
supported by senior management.

The Board undertook a review of the Group’s 
strategy at a number of meetings during the 
year, attended by senior management, where 
it received presentations on the strategies for 
the business and functional areas, as well as a 
review of the overall strategy. These culminated 
in an annual one-day strategy offsite meeting 
in October 2023 whereby the future year’s 
strategy was reviewed, with agreed initiatives 
being incorporated within operational and 
budgetary plans to enable tracking 
throughout 2024.

Stakeholder engagement
The success of the Group’s strategy is reliant 
on stakeholder engagement. The Board is 
focused on driving long-term sustainable 
performance for the benefit of our customers, 
shareholders and wider stakeholders. The 
Board does not seek to balance the interests 
of the Company and those of its stakeholders. 
Instead, it considers all the relevant factors 
and chooses the course of action which is 
most likely to lead to the Group’s long-term 
success. Further information on how the 
Group engages with its stakeholders and the 
Group’s Section 172 Statement can be found 
on pages 30 to 39.

Shareholder engagement
The Board actively seeks and encourages 
engagement with major institutional 
shareholders and other stakeholders. The 
CEO and CFO regularly meet with analysts 
and institutional shareholders to keep them 
informed of significant developments and 
to develop an understanding of their views 
which are then discussed with the Board. 
During 2023 the Investor Relations team 
conducted over 80 meetings with potential 
and current investors, and attended four 
investor conferences, meeting a broad 
range of investors in a mixture of group and 
one-to-one contexts. It also met with 15 of our 
top investors, some on multiple occasions. 

Formal presentations are given to analysts 
and shareholders covering the full-year and 
half-year results, and briefings are also given 
on quarterly trading. Virtual roadshows were 
attended by the CEO and CFO during the year 
to meet with our material and prospective UK, 
European and US investors. The Group also 
seeks to maintain a dialogue with various bodies 
which monitor the Company’s governance 
policies and procedures. The Head of Investor 
Relations generally deals with ad hoc queries 
from individual shareholders.

The Chair initiates contact with major 
shareholders after the Annual Report and 
Accounts is published to invite them to 
engage prior to the Annual General Meeting 
(‘AGM’). It is also an opportunity to discuss 
important matters such as our strategy. The 
Remuneration Committee Chair also engages 
in discussion with shareholders on significant 
matters relating to Executive remuneration, 
in particular any amendments or material 
changes to our Remuneration Policy. 

Our Senior Independent Non-Executive 
Director is available to shareholders if they 
have concerns which contact through the 
normal channels of the Chair, the CEO or the 
CFO has failed to resolve, or for which such 
contact is inappropriate.

All Directors receive formal reports and 
briefings during the year about the Company’s 
Investor Relations programme. Directors also 
receive detailed feedback obtained by the 
Company’s brokers after meetings, allowing 
them to develop an understanding of the 
views of major shareholders. External analysts’ 
reports on the Group are circulated to Directors 
on a regular basis. The Directors also receive 
investor feedback reports on quarterly results.

Annual General Meeting (‘AGM’)
Our 2023 AGM was held on 4 May 2023 
at which shareholders representing c.85% of 
the Company’s issued share capital voted and 
we received in excess of 87% votes in favour 
for all of our resolutions. Our 2023 AGM was 
conducted at Exchange House, London, and 
shareholders were given the opportunity 
to submit questions to the Board ahead 
of the AGM.

2023 key shareholder events

2023

2024

16 February 2023 
2022 full-year results

18 April 2023
Q1 2023 
trading update

4 May 2023
Annual General  
Meeting

11 May 2023
Payment of 2022 
final dividend

24 July 2023
H1 2023 
interim results

16 October 2023
Q3 2023 
trading update

19 February 2024
2023 full-year results

79

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportCorporate Governance Statement continued

2023 Board attendance

Board member

Board

Additional

Nomination
 Committee 

Remuneration
Committee

Audit
 Committee

Risk and
Sustainability
Committee

Total number of meetings 

Robin Freestone

Scilla Grimble2 

Niall McBride4

Caroline Britton

Sarah Warby

Supriya Uchil1

Mary Beth Christie3 

Lesley Jones

Peter Duffy

Rakesh Sharma

8

7/8

2/8

7/8

8/8

7/8

0/8

4/8

8/8

8/8

7/8 5

1

1/1

0/1

1/1

1/1

1/1

—

1/1

1/1

1/1

0/1

3

3/3

—

—

3/3

2/3

0/3

2/3

3/3

—

3/3

3

—

—

—

3/3

3/3

0/3

1/3

—

—

3/3

4

—

—

—

4/4

4/4

0/4

2/4

4/4

—

4/4

3

—

—

—

3/3

3/3

0/3

2/3

3/3

—

3/3

1  Supriya Uchil stood down from the Board in April 2023. 

2  Scilla Grimble stood down from the Board in February 2023. 

3  Mary Beth Christie joined the Board in July 2023.

4  Niall McBride joined the Board in February 2023.

5  This was Rakesh’s first year in post and he had a prior Board engagements which prevented him from attending one planned and one additional Board meeting.

2023 was another busy year 
for the Board and whereby we 
have supported the furtherance 
of the Group’s strategic agenda, 
monitored business culture and 
performance, and supervised the 
enhancement of our internal control 
environment in-line with evolving 
regulatory expectations.

Shazadi Stinton
General Counsel and Company Secretary

80

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportLinks

Link to strategy:

Link to principal risks:
2   3   4   7  

Our activities during the year

Activities

Links

Activities

Strategy:
•  undertook a review of the Group’s strategy at a number of meetings 
attended by the Board and senior management, including a one-day 
strategy meeting at which we reviewed and discussed:

 – the strategic landscape in which the Group operates;

Link to strategy:

Link to principal risks:
1   2   5   6  

 – the Group’s financial outlook;

 – compelling customer propositions; and

 – expanding the Group’s offer;

•  reviewed the Group’s plans against the Board’s risk appetite to ensure 

that our ambitions for the business are aligned with our ability to 
manage risk;

•  considered alternative ownership options and defence strategies;

•  held “deep dives” at our Board meetings into various aspects of the 

business including our data infrastructure, cyber security, third-party 
risk management and strategic priorities;

•  approved the Group’s SBTi targets and submission of the same; and

•  considered the risks and opportunities faced by the Group in 

response to climate change.

Governance, risk management and regulatory:
•  reviewed and revised our annual programme of business for the Board 
and each of the Committees, tailoring the deep dives to reflect our 
strategic priorities;

•  progressed the actions from the 2022 Board Performance Review, 

details of which are on page 90;

•  undertook an external evaluation conducted by Independent Audit 

– see pages 88 to 90 for further details; 

•  reviewed our governance framework to ensure it remains fit for 

purpose and compliant with SM&CR;

•  oversaw the successful implementation of the Group’s FCA Consumer 

Duty Plan by July 2023;

•  considered whistleblowing processes throughout the Group and 

received regular whistleblowing updates;

•  oversaw the implementation of digital enhancements, including 
those pertaining to our cyber and data security capabilities;

•  reviewed our application and compliance of the Code including 

receiving a stakeholder engagement update and reviewing our wider 
engagement mechanisms;

•  agreed the Group’s principal risks and uncertainties, and identifying 
emerging risks which could impact the Group, such as those arising 
from the ongoing cost-of-living crisis, artificial intelligence and 
changes to the energy market;

•  reviewed the effectiveness of our internal control and risk 

management processes; and

•  ensured compliance with the requirements of the TCFD, receiving 

regular updates throughout the year and approving the TCFD Report 
as detailed on pages 53 to 56.

Strategic priorities 

  Efficient acquisition 

  Retain and grow 

  Expand our offer

81

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Corporate Governance Statement continued

Our activities during the year continued

Activities

Links

Activities

Links

Link to strategy:

Leadership, employees and culture:
•  appointed Rakesh Sharma as our Non-Executive Director Employee 
Champion and approved his programme of engagement activities 
with employees;

•  appointed Sarah Warby as the FCA Consumer Duty Champion 

in January 2023; 

•  appointed Mary Beth Christie as an Independent Non-Executive 

Director on 14 July 2023 and Niall McBride as Chief Financial Officer 
with effect from 20 February 2023;

Link to strategy:

Budget, financing and investor relations:
•  approved the annual budget and long-term plan;

Link to principal risks:
1   2   5   6   7  

•  approved a new revolving credit facility (‘RCF’) – in June 2023, the 

RCF was increased from £90m to £125m and its term was extended 
from three to four years, with the option of a further year;

Link to principal risks:
6   7

•  approved audited financial statements for the year ended 

31 December 2022, confirming the Group’s going concern statement 
and the longer-term viability;

•  received reports and updates at each meeting on investor relations 

•  received “Employee Voice Updates” as a standing Board agenda item 

activities; and

for every meeting;

•  reviewed and approved the Group’s Modern Slavery Act Statement;

•  received updates on the Group’s Whistleblowing Policy, procedures 
and reporting, enabling employees to raise concerns confidentially;

•  assessed progress against the Group’s diversity and inclusion strategy, 
including the implementation of the Group’s commitment to the Race 
at Work Charter; and

•  received updates on the Group’s people and culture, organisational 
structure, diversity, talent management and employee engagement 
including reviewing results of employee surveys and feedback from 
the various employee focus groups (diversity and inclusion, mental 
health awareness and environmental matters).

•  reviewed capital allocation options including approving the interim 
dividend and recommending the final dividend to shareholders.

Business performance:
•  reviewed the strategic and operational performance of each of 

Link to strategy:

our businesses;

•  reviewed market and trading updates and considered the Group’s 
financial performance against budget and forecast, including the 
market guidance provided within Trading Statements; and

•  agreed Group KPIs for 2023 onwards which are aligned with 

the Group’s strategic priorities.

Link to principal risks:
1   2   5   6

Strategic priorities 

  Efficient acquisition 

  Retain and grow 

  Expand our offer

82

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
 
 
 
 
 
 
Links

Link to strategy:

Link to principal risks:
1   2   3   4   5   6  
7

Activities

Links

Activities

Looking forward to 2024:
•  the further embedding of the FCA’s Consumer Duty role within 

the Group and Boardroom; 

•  the delivery of the Group’s 2024 strategic initiatives;

•  the recruitment and induction of a new Chair of the Board following 

Robin Freestone’s expected stepping down during the course of 2024;

•  oversight of management’s preparedness for the implementation of 
the BEIS recommendations, including internal control enhancements 
and upcoming changes to the Corporate Governance Code; and

•  undertaking training in Insurance pricing (the management of our 

pricing ecosystem), receiving an overview of our content management 
systems and processes and receiving an overview of our customer 
relationship management, data visualisation and software 
development tools. 

Section 172: how we bring the stakeholder voice 
into the Boardroom:
•  the Board reporting templates were enhanced during 2023 to include 
reference to section 172 which requires paper providers to consider 
the Group’s stakeholders during proposal drafting and the Board to 
factor this into its decision making;

•  the Board receives biannual updates from the Chief People Officer 

on people, culture, diversity, talent and engagement;

Link to strategy:

Link to principal risks:
1   2   5   7

•  “Employee Voice Update” is a standing agenda item and our 

NED Employee Champion, Rakesh Sharma, provides feedback 
on engagement sessions for further discussion by the Board;

•  received regular updates from the Group’s FCA Consumer Duty 

Champion, considering consumer perceptions of our brands, their 
user experiences and satisfaction scores, and the usability of our 
services, ensuring that the Group’s customers are considered in 
our decision making;

•  at the annual strategy meeting between the Board and Executive 

Team, potential impacts to stakeholders are discussed and 
considered, when deciding and agreeing on strategic initiatives;

•  members of the Board and the Executive Team meet with major 

shareholders and feedback is shared with the wider Board;

•  provider feedback is received through business updates given 

to the Board during the year;

•  customer and user updates are provided to the Board by the senior 

management team on a regular basis;

•  key advisers attend and contribute to Board and Committee 

meetings; and

•  regulatory updates are provided to the Risk and Sustainability 

Committee and, where appropriate, to the whole Board, including 
direct interaction with the FCA and other regulatory bodies.

For further information please see our Section 172 Statement 
on pages 30 to 39.

Strategic priorities 

  Efficient acquisition 

  Retain and grow 

  Expand our offer

83

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Corporate Governance Statement continued

External appointments
In accordance with the Code, full Board 
approval is sought prior to a Director accepting 
an external appointment. Prior to the approval 
of any external appointments, the Board 
considers the time commitment required by 
Directors to perform their duties effectively. 
At its meeting on 23 November 2023 
the Board approved the appointment of 
Mary Beth Christie as Non-Executive Director 
at Open Banking Limited, confirming that 
there was no conflict of interest and that 
Mary Beth had sufficient time to undertake 
the role in addition to her responsibilities to 
the Group. As part of the selection process 
for any new Board candidates, any significant 
time commitments are considered before 
an appointment is agreed. 

Access to advice
Should any Director judge it necessary to 
seek independent legal advice about the 
performance of their duties with the Company, 
they are entitled to do so at the Company’s 
expense. No such advice was sought during 
2023. All Directors also have access to the 
advice and services of the General Counsel 
and Company Secretary.

Division of responsibilities
Roles and responsibilities
Board members have clearly defined roles and 
responsibilities, as set out in the table below. 
As set out in their biographies on pages 76 
and 77, each member of the Board has a range 
of skills and experience that is relevant to the 
successful operation of the Group.

Independence of Non-Executive 
Directors
The Nomination Committee reviews the 
independence of the Non-Executive Directors 
annually and has confirmed to the Board 
that it considers each of the Chair and the 
Non-Executive Directors to be independent 
in accordance with the Code.

Time commitment
All Non-Executive Directors are required 
to devote sufficient time to meet their Board 
responsibilities and demonstrate commitment 
to their role. During the year, the Nomination 
Committee considered the time commitment 
of all the Directors and agreed that the required 
time commitment from them remained 
appropriate. See page 96 of the Nomination 
Committee Report for further details. 

84

Our key roles and responsibilities 

Role

Chair

Name

Responsibility

Robin Freestone

•  leading the Board with integrity and ensuring 

its effectiveness in all aspects of its role;

•  promoting the highest standards of 

corporate governance;

•  promoting diversity and inclusion;

•  facilitating effective contribution of Non-Executive 
Directors and encouraging active engagement by 
all Directors, with the appropriate level of challenge 
by all Directors;

•  ensuring the Board receives accurate, timely and 
clear information and is consulted on all matters 
important to it;

•  ensuring the Board considers the interests 

of stakeholders and reviews mechanisms for 
engagement with stakeholders; and

•  ensuring the Company maintains effective 
communication with shareholders and 
communicating their views to the Board.

CEO

Peter Duffy

•  leading the performance and management 

of the Group;

•  proposing strategies, business plans and policies 

to the Board;

•  ensuring effective implementation of the 

Board’s decisions;

•  maintaining an effective framework of internal 

controls and risk management; and

•  leading, motivating and monitoring performance 

of the Company’s Executive management, 
and focusing on succession planning for the 
Executive management.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportName

Responsibility

Role

Name

Responsibility

Rakesh Sharma

•  helping the Board to establish what channels of 

Non-Executive 
Director 
Employee 
Champion

Role

CFO

Niall McBride 

•  supporting the CEO in developing and 

implementing strategy;

Senior 
Independent 
Director

Caroline Britton

•  overseeing the day-to-day financial activities 

of the Group;

•  deputising for the CEO as required; and

•  together with the CEO, ensuring that policies and 
practices set by the Board are adopted at all levels 
of the Group.

•  meeting with the Company’s shareholders and 
representative bodies when requested and, if 
necessary, discussing matters with them where 
it would be inappropriate for those discussions 
to take place with either the Chair or the CEO;

•  acting as a sounding board for the Chair and 

as an intermediary for the other Directors when 
necessary; and

•  leading the annual appraisal and review of the 

Chair’s performance.

Non-Executive 
Directors

Caroline Britton

Lesley Jones

Mary Beth 
Christie 

Sarah Warby

Rakesh Sharma

•  bringing external perspective, independent 
judgement and objectivity to the Board’s 
deliberations and decision making;

•  constructively challenging the Executive Directors 
and senior management team and helping develop 
proposals on strategy; and

•  chairing Committees in their area of expertise 

as appropriate.

85

engagement are appropriate, in order to gather and 
bring the views and experiences of the workforce 
into the Boardroom;

•  working with the Board to take appropriate steps to 
evaluate, and where possible mitigate, the impact 
that the Board’s proposals and decisions may have 
on the workforce;

•  challenging the Executive Directors, when required, 
as to the way in which workforce engagement is 
undertaken and the steps to be taken to address 
workforce concerns arising out of business-as-usual 
activities; and

•  giving feedback to employees, where appropriate, 
on steps taken to address their concerns or explain 
why particular steps have not been taken.

•  ensuring that the Consumer Duty is discussed 
in a meaningful way regularly and raised in all 
relevant discussions;

•  representing the interests of consumers in Board 
discussions and decision making, challenging as 
appropriate; and

•  working with the Board to take appropriate steps 

to evaluate, and where possible mitigate, the impact 
that the Board’s proposals and decisions may have 
on consumers.

Non-Executive 
Consumer 
Champion

Sarah Warby 

General 
Counsel and 
Company 
Secretary

Shazadi Stinton

•  providing comprehensive legal support to the 

Board and individual Directors;

•  managing the provision of timely, accurate 
and considered information to the Board;

•  recommending corporate governance policies 

and practices to the Chair and CEO; and

•  advising the Board and its Committees on 

corporate governance and compliance within 
the Group and appropriate procedures for the 
management of their meetings and duties.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report•  monthly finance team meetings which 

include reviews of internal financial reporting 
and financial control monitoring; and

Our internal control effectiveness is assessed 
through the performance of regular checks, 
which in 2023 included the following areas:

•  ongoing training and development of 

•  reviewing and testing the Group’s financial 

financial reporting employees.

reporting processes;

Corporate Governance Statement continued

Risk management and 
internal control
The Board has overall responsibility for setting 
the risk appetite of the Group, maintaining the 
Group’s risk management framework and 
system of internal control and reviewing their 
effectiveness. We have an ongoing process 
for identifying, evaluating and managing the 
principal risks faced by the Group which has 
been in place for the year under review and up 
to the date of approval of the Annual Report. 
The Risk and Sustainability Committee and 
the Audit Committee assist us in discharging 
these duties.

A description of the process for managing risk, 
together with a description of the emerging 
and principal risks and strategies to mitigate 
those risks, is provided on pages 65 to 70.

Other controls in place to manage our 
business in accordance with our Group Risk 
Framework include:

•  an annual strategy meeting to discuss 

and approve the Group’s strategic direction, 
plans and objectives and the challenges to 
achieving them;

•  a schedule of matters reserved for approval 
by the Board to ensure it maintains control 
over appropriate strategic, financial, 
organisational, compliance and capital 
investment issues;

The main features of the Group’s internal 
controls in respect of financial reporting and 
the preparation of accounts are:

•  an organisational governance structure 

with clearly defined lines of responsibility 
and delegation of authority;

•  a comprehensive annual business planning 
and budgeting process, requiring Board 
approval, through which risks are identified 
and appraised;

•  a comprehensive financial reporting 

system, regularly enhanced, within which 
actual and forecast results are compared 
with approved budgets and the previous 
year’s figures on a monthly basis and 
reviewed by the Board;

•  a review of Group policies relating to 

the maintenance of accounting records, 
transaction reporting and key financial 
control procedures;

•  an investment evaluation procedure to ensure 
an appropriate level of approval for all capital 
expenditure and other capitalised costs;

•  a formal risk management framework with 

supporting policies and procedure manuals;

•  regular reviews of the principal risks facing 
the Group to ensure they are being identified, 
evaluated and appropriately managed;

•  a process for regular assessment of the 

effectiveness of key internal controls across 
the Group;

•  a Risk and Compliance function responsible 
for overseeing the implementation of the 
Group Risk Framework;

•  an Internal Audit function providing 

assurance over key risks, processes and 
controls; and

•  a whistleblowing hotline which employees 

can use to report any instances of 
suspected wrongdoing.

86

ensuring any related risks and associated 
mitigation have been identified.

The risk register is a key element in our risk 
management framework and is used in the 
assessment and reporting of key risks being 
managed by the Group. Senior management 
works alongside the Risk and Compliance 
function to ensure the risk register incorporates 
any new risks and movements in risks. The risk 
register is managed by the Risk and Compliance 
function; risks and internal controls are owned 
by a member of the Executive Team who is 
responsible for the ongoing effectiveness 
assessment and the delivery of mitigating 
actions. Robust risk and control assessments 
are regularly carried out across all areas of the 
business, in order to understand the strength 
and performance of the controls in place, and 
potential gaps and weaknesses. The results of 
risk register assessments, together with risks 
identified through other tools within our risk 
management framework, including findings 
from Internal Audit and Risk and Compliance 
monitoring, are reviewed on a regular basis 
by the Risk and Sustainability Committee.

The Risk and Compliance function provides 
challenge to the Executive Team in its 
assessment and management of risks with 
particular focus on the actions being taken 
to reduce risk. Reporting to the Executive 
Team and Risk and Sustainability Committee 
provides clear visibility of the most significant 
risks, identifies areas of concern and/or 
priority, analyses root cause and identifies 
underlying trends. Reporting to the Risk 
and Sustainability Committee enables the 
Directors to have clear visibility of the most 
significant risks; identify areas of concern 
and/or priority; and ensure actions to 
potentially mitigate the impact of new 
risks are taken in a timely manner.

•  completion of the Group’s Internal 

Audit plan;

•  performing risk oversight and monitoring 
activities including financial promotion 
reviews and complaints handling;

•  assessment of the identification and 

management of risks connected to the 
Group’s capital investment programme;

•  assessment of the Group’s processes 
for identifying and mitigating potential 
conflicts of interest;

•  assessment of the identification and 

management of technology risks across 
the Group, including cyber risk, data security 
and change management; and

•  monitoring the completion of the Group’s 
mandatory “Introduction to Regulation”, 
data protection, cyber security and Code 
of Conduct training for new starters and 
refresher training for all employees.

Risk review and assessment
The Group’s systems and procedures are 
designed to identify and manage and, where 
practicable, reduce and mitigate the risk of 
failing to achieve the Group’s objectives. They 
are not designed to eliminate such risk, but 
the Group seeks to understand its key risks 
and manage them within our risk appetite.

The Group’s principal risks and the Group Risk 
Framework and Risk Appetite Statement are 
reviewed by the Board. During these reviews, 
the Board takes account of the significance of 
any environmental, social and governance 
matters to the business of the Group, 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportProcess for review of effectiveness
The Risk and Sustainability Committee is 
responsible for reviewing the effectiveness 
of the systems of internal controls. The steps 
it takes in relation to the review are set out 
on page 105. The Risk and Sustainability 
Committee makes a recommendation to 
the Board on effectiveness, which the Board 
considers in forming its own view on the 
effectiveness of the risk management and 
internal control systems. 

A review of the effectiveness of the Group’s 
risk management and internal control systems 
was undertaken in 2023. We confirm that the 
processes outlined on page 105 have been in 
place for the year under review and up to the 
date of approval of this Annual Report, and that 
these processes accord with the Code and the 
FRC Guidance on Risk Management, Internal 
Control and Related Financial and Business 
Reporting (September 2016 version). We have 
strengthened and expect to continue to 
embed enhanced controls in respect of cyber 
security and data privacy. A summary of 
actions we have taken in 2023 is set out in the 
Risk and Sustainability Committee Report on 
pages 103 to 105. The Board has carried out a 
robust assessment of the emerging and 
principal risks facing the Group, including 
those that would threaten its business model, 
future performance, solvency or liquidity and 
these, together with how they are managed 
or mitigated, are set out on pages 69 to 70.

87

Composition, succession 
and evaluation
Board composition and appointments
Our Board comprises the Chair (who 
was independent on appointment), five 
Independent Non-Executive Directors and 
two Executive Directors. The details of their 
career background, relevant skills, Committee 
membership, tenure and external appointments 
are set out on pages 76 and 77. Further details 
on the role of the Chair and members of the 
Board can be found on pages 84 and 85. The 
Chair, Senior Independent Director and 
Non-Executive Directors are appointed for a 
three-year term, subject to annual re-election 
by shareholders following consideration of 
the annual Board effectiveness evaluation. 
The composition of our Board continued to be 
an area of focus this year for the Nomination 
Committee to ensure that it retains the 
necessary balance of skills, experience and 
independence, in accordance with the Board 
Diversity Policy, the statement for which is 
detailed in the Nomination Committee Report. 
Any new appointments to the Board result 
from a formal, rigorous and transparent 
procedure, responsibility for which is 
delegated to the Nomination Committee, 
although decisions on appointment are 
a matter reserved for the Board. Further 
information on the work of the Nomination 
Committee is on pages 93 to 96.

During 2023, the Board and Nomination 
Committee have fully considered Board 
succession to ensure that the Board has 
the right mix of skills and experience, as well 
as the capability to provide constructive 
challenge and promote diversity. Additional 
detail can be found within the Nomination 
Committee Report on pages 93 to 96.

Board induction and training 
We develop a detailed, tailored induction 
for each new Non-Executive Director. This 
includes one-to-one meetings with the Chair 
and each of the existing Non-Executive 
Directors. They have one-to-one meetings 
with the CEO, the CFO and the Company 
Secretary along with other members of senior 
management. New appointees to the Board 
would meet with members of the operational 
team and visit our three offices in London, 
Manchester and Ewloe as part of the annual 
Board meeting cycle. New Directors receive 
a briefing on the key duties of being a Director 
of a listed company. We regularly review the 
induction programme, building in feedback 
from new appointees and the internal and 
external Board effectiveness evaluations. 

Whilst our induction plans can take up to 
a year to fully complete, Mary Beth Christie 
joined the Board on 14 July 2023 and executed 
her tailored plan in good order, meeting with 
senior management promptly and attending 
meetings and colleague events at both our 
London and Ewloe offices by the end of 
December 2023. 

Directors are continually updated on the 
Group’s business, the markets in which we 
operate and changes to the competitive and 
regulatory environments through presentations 
and briefings to the Board from Executive 
Directors and senior management. The 
Company Secretary also maintains a record 
of the Board’s collective training plan, the 
2024 plan having been approved by the 
Board on 23 November 2023. The Board 
received the following training during 2023:

Topic 

Provided by 

Purpose and outcomes 

Consumer Duty 
and role of the 
Consumer Champion

Internal 
management 

Sustainability 

Internal 
management 

An overview of the requirements and management’s 
plan to address provided by the CRO, together with 
an overlay of the Consumer Champion role and its 
interaction with management from Sarah Warby.

An overview of the Group Sustainability Framework 
and metrics, aspirations, external standards 
and requirements and current and emerging market 
practice. 

Artificial intelligence 
overview and 
applicability to 
the Group

Internal 
management

Explanation of fundamentals, current market 
understanding and usage and a discussion of 
potential risks and opportunities to the Group. 

Cyber simulation 

Ankura 

Transgender 
and Gender 
Non-Conforming 
Guidelines 

Vessy

Supports the Board in overseeing the risks to the 
business from an attack, safeguarding the interests 
of the Group’s partners and customers and with 
Cyber attack preparedness. 

The Company launched its Transgender and Gender 
Non-Conforming Guidelines in July 2023. The Board 
took part in a candid training discussion delivered by 
Vessy to help support the launch of these guidelines 
into the Company.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportCorporate Governance Statement continued

Composition, succession 
and evaluation continued
Board induction and training continued
Directors received briefings from the General 
Counsel and Company Secretary during 2023 
on governance and compliance matters and 
relevant legislative changes. The Board was 
also provided with training materials on the 
external market and regulatory and competition 
law developments for UK-based providers 
and operators. Training was also provided on 
environmental regulations and diversity and 
inclusion. In addition, individual Directors 
receive tailored training where beneficial 
or required in order for them to adequately 
discharge their duties. 

To ensure that Directors are able to fully 
acquaint themselves with current trading 
and matters requiring discussions and 
decisions, comprehensive Board papers 
and Committee papers are circulated 
electronically approximately one week 
prior to scheduled meetings.

The Directors also have available to them 
a regularly updated electronic “Resource 
Centre” acting as a Board manual which 
includes extensive information including 
financial and analyst reports, current and 
historical regulatory publications, Group 
codes and policies, organisational structure 
documentation, and information on 
Directors’ duties.

Directors’ skills and experience
An effective Board requires the right mix of 
skills and experience. Our Board is a diverse 
and effective team focused on promoting the 
long-term success of the Group. The Board 
Skills Matrix below details some of the key skills 
and experience that our Board has identified 
as particularly valuable to the effective oversight 
of the Company and execution of our strategy. 

88

For further details on our Board Skills Matrix 
and process, please see our Nomination 
Committee Report on pages 93 to 96.

Board Performance Review
The annual Board Performance Review 
provides the Board and its Committees 
with an opportunity to consider and reflect 
on the quality and effectiveness of its decision 
making, and the range and level of discussions, 
and for each member to consider their own 
contribution and performance. For further 
information, please see our Nomination 
Committee Report on pages 93 to 96. 

The Group’s 2023 Board and Committee 
effectiveness evaluation was externally 
facilitated by Independent Audit Limited 
(‘Independent Audit’). Besides the provision 
of the external evaluation, there were, and 
continue to be at the date of publication, no 
other contractual connection between the 
Company or its Directors and Independent 
Audit or the individual Directors and 
Independent Audit. The contents of this 
section have been reviewed by Independent 
Audit in advance of publication, which 
has concurred with its accuracy.

2023 evaluation process 
•  A number of different external providers 

were considered, with input received from 
the Chairman, the Senior Independent 
Director and other Board members. 

•  The Chairman and General Counsel and 

Company Secretary met with the preferred 
external provider to discuss their proposed 
approach to the evaluation. A decision was 
made to proceed with Independent Audit 
based on its experience and expertise, 
including in relation to the financial 
services sector. 

•  The Board discussed the evaluation results 
and approved focus areas to enhance the 
effectiveness of the Board and its Committees. 
Feedback on the Chairman’s performance 
was discussed without the Chairman present 
and the outcome of the discussion relayed 
to the Chairman by the Senior Independent 
Director. Individual performance discussions 
were held with the Chairman.

•  A scoping meeting was held between 

the Chairman and General Counsel and 
Company Secretary with Independent 
Audit to provide insights and agree the 
approach required to ensure the evaluation 
was effective and tailored to the Group. 

•  The draft report on Board and Committee 

effectiveness was reviewed by the 
Chairman and then the final report 
shared with the wider Board, including 
the Committee Chairs. 

Board, Committee and  
Directors’ effectiveness  
evaluation cycle

2021
Internal effectiveness 
evaluation conducted by the 
Chair and General Counsel 
and Company Secretary.

2023
Externally 
facilitated 
evaluation process 
conducted by 
Independent 
Audit.

2022
Internal effectiveness 
evaluation conducted by the 
Chair and General Counsel 
and Company Secretary.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportApproach and methodology 
In undertaking the evaluation, Independent 
Audit carried out: 

•  a review of Board and Board 

Committee papers;

•  interviews with all Board members, 
the General Counsel and Company 
Secretary, external advisers from Deloitte 
and KPMG and key members of the Senior 
Leadership Team; 

•  observations of Board and Committee 

meetings; and 

•  a quality assurance review by an 

Independent Audit director who was not 
otherwise involved in the review; and 

•  the preparation of a report detailing 

Independent Audit’s analysis, which was 
discussed with the Chairman. This meeting 
did not result in any revisions and the final 
report was presented to the Board at its 
January 2024 meeting.

To provide a comprehensive assessment, 
Independent Audit undertook its review 
against all aspects of its own board effectiveness 
model. This model covers both “what” a 
board does and “how” it does it, to give a full 
assessment of performance. This included: 
the value and role of the Board; Board 
composition and dynamics; purpose and 
strategy; the management team; information 
and Board support; Board Committees; 
financial oversight; risk management and 
internal controls; people and culture; 
and stakeholders.

2023 effectiveness evaluation: 
outcome and action
The evaluation assessed the Board as having 
many strengths as follows:

The Board discussed the priority areas 
highlighted by Independent Audit and agreed 
the following focus areas for enhancement 
during 2024:

•  The Chair is highly regarded and NEDs 
appreciate his open and inclusive style.

•  The NEDs are very engaged and bring a 

good mix of skills, experience and different 
ways of thinking. They spend a significant 
amount of time in the business, engaging 
with management and the wider employee 
base. This allows them a good insight into 
the Group culture, which is viewed 
as strong.

•  The CEO has an excellent relationship with 
the Chair and is held in high esteem by his 
fellow Board members and by those who 
report into him. NEDs feel he has built a 
high performing Executive Team which 
shares his commitment to transparency 
and openness with the Board. 

•  The Board is well supported by a strong 

Company Secretarial team, headed by the 
General Counsel and Company Secretary. 

•  The Board strikes a good balance 

between its governance and regulatory 
responsibilities on the one hand, and 
maintaining the entrepreneurial spirit 
of the business on the other. 

•  The Committees have a clear focus and 

their work supports that of the Board. They 
are well chaired and run in an inclusive way.

•  The papers are also felt to have improved 
and those reviewed by Independent Audit 
were confirmed to be well presented, with 
a clear ask of the Board. 

•  Executing strategy and looking ahead

 – Targets and reward – the 

Remuneration Committee should 
consider how to reward hard work 
which may not reap results exactly 
according to the planned timetable and, 
at the same time, how to hold Executives 
to account on delivery. This would be 
done by addressing two key things – 
how stretching should targets be and 
at what point can the Committee use 
its discretion to do the right thing by 
the Executives. It was noted that the 
Remuneration Committee Chair 
employed a pragmatic approach and 
had a productive relationship with the 
Executives which was a solid foundation 
upon which to resolve the issue. 

 – Define “long-term” in relation 

to strategy and decide when and 
how to tackle longer term strategic 
questions – the Board should define 
what it means by “long-term” in relation to 
its strategy and have open conversations 
regarding matters such as: the NEDs’ 
appetite for expansion opportunities; 
the deployment of artificial intelligence 
within the Group; the balance between 
short-term and long-term strategic 
thinking; and deciding when and 
how the Board should discuss 
strategic initiatives.

•  Getting the Chair succession right – the 
current Chair has been on the Board for 
nine years and his inclusive chairing style, 
excellent relationship with the CEO and 
significant City experience will all be missed 
following his expected stepping down during 
the course of 2024. Whilst the process for 
the recruitment of a new Chair had been 
open and transparent, no final candidate 
had been sourced at the time of writing 
and it was recommended that, given the 
importance of the role, especially at this 
point in the Group’s development, the 
Board consider taking the Chair up on his 
offer to remain in post whilst the right 
person to lead the Board is found.

•  Maturing the Board dynamics – it was 
noted that the Board had undergone 
significant change over the previous 
few years and Board members were still 
getting to know each other. It was therefore 
recommended that the NEDs spend more 
time together without the Executives present 
and with the aim of deepening relationships 
and enhancing cohesion. This could occur 
in the form of formal NED-only sessions at 
the start of Board meetings and informal 
NED-only dinners. 

It was noted that the Board was already 
tackling each of these areas to varying 
extents, with Independent Audit’s review 
serving to reinforce these priorities and 
providing advice on how to optimise the 
Board’s approach to them. 

89

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportCorporate Governance Statement continued

Approach and methodology continued
Progress against the 2022 evaluation action plan
The Board also reviewed its progress against actions identified in the internally facilitated 2022 
Board Performance Review.

Progress against the 2021 evaluation action plan
The Board also reviewed its progress against actions identified in the internally facilitated 
2021 Board Performance Review. Those pertaining to stakeholder engagement and talent 
and succession planning were subsumed into the 2022 actions; an update on the outstanding 
remaining 2021 action is sent out below: 

An update on progress against these actions during 2023 is set out below:

Action item

Our progress

The rollout of new Board and Committee templates in 
January 2023 was well received by management, with the 
addition of the s.172 section providing the Board with useful 
lenses of the implications of decisions. Please see our 
Section 172 Statement on pages 30 to 39 for further 
engagement activity during 2023. Further refinements were 
made to our Board engagement programme under the 
supervision of our NED Employee Champion, Rakesh Sharma, 
further details of which are available on pages 91 to 92.

The Board approved its 2023 training plan at its meeting on 
16 January 2023 and its 2024 training plan on 23 November 2023. 
During the year the Board received training on the following 
topics: cyber (including a third-party-facilitated simulation); 
sustainability; artificial intelligence and its applicability to 
the Group; the Consumer Duty and role of the Consumer 
Duty Champion; and on the Group’s Diversity and 
LGBTQ+ Guidelines.

The Board considered in detail the Group’s succession 
and talent development plans following restructuring within 
the Executive and Senior Leadership Community. LinkedIn 
learning was rolled out across the Group with additional 
leadership training provided at quarterly Senior Leadership 
Community on-sites, with a range of external experts presenting. 
In addition, those identified as the Group’s key talent were 
invited to Board meetings to present topics as appropriate, 
enabling Board members to meet them.

Stakeholder engagement 
To increase the Board’s 
visibility of key stakeholder 
groups and their feedback 
and to develop a more 
proactive approach 
to engagement.

The development 
and implementation of 
a stakeholder engagement 
strategy to ensure the 
appropriate type, level and 
frequency of engagement 
with each stakeholder.

Training
A more structured and 
detailed Board training plan 
to be implemented, with 
dedicated sessions at least 
four times during 2023. 

Talent and succession 
planning 
The establishment of a Board 
Sponsorship Programme 
whereby members mentor/
sponsor individuals within the 
Senior Leadership Team in 
their development. 

90

Action item

Our progress

Culture
Further articulation of the 
Group’s culture and values to 
ensure clarity across all levels 
of the organisation. 

Our Senior Leadership Community embedded its newly 
produced leadership behaviours underneath the key pillars of 
Leading with Simplicity, Innovation, Inclusion and Accountability. 
The Group’s floor briefs continued to encourage participation 
and knowledge sharing across all levels of the business and 
offer colleagues the opportunity to submit questions directly 
and anonymously to the CEO to increase accountability. The 
Board is provided with feedback on culture via colleague 
surveys and NED breakfasts as well as via the designated 
NED Employee Champion.

Outcome of the Chairman effectiveness review
The review carried out by Independent Audit included consideration of the Chair’s 
effectiveness. The assessment identified that the Chair was very capable, with an open and 
inclusive chairing style, excellent relationship with the CEO and significant City experience. 
Following discussion by Board members (excluding the Chair), it was concluded that the Chair 
was performing his role of leading the Board effectively. Independent Audit did not identify any 
areas of development for the Chair and it was acknowledged that he would be greatly missed 
when he cycled off the Board. 

Outcome of the individual Director effectiveness review 
and reappointment
Individual Director performance and contribution were assessed with individual performance 
and development discussions held with the Chair. The Nomination Committee conducted its 
annual review of Board and Committee composition in October 2023 and concluded that the 
Directors had the requisite skills, experience, knowledge, independence and time to successfully 
fulfil their responsibilities to the Company. The Nomination Committee and Board considered 
that each Director in role at the time of its review continued to be committed to their roles and 
contributed effectively agreeing that, notwithstanding the ongoing recruitment for a new Chair 
of the Board, all Directors stand for election or re-election at the 2024 AGM.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportEmployee Champion Report

Employee voice 
in the Boardroom

As Employee Champion I am pleased to 
report on the progress that we have made 
this year in the engagement with our people. 
However, first I would like to thank Sarah 
Warby, from whom I took over in January 
2023, for her diligent work whilst in the role.

As a Group, we recognise the benefits that 
Board engagement with our people can 
bring. It is vital, when discussing strategy 
and culture, to hear their views.

Role of the Employee Champion
I was appointed the designated NED 
Employee Champion in January of 2023 with 
a remit to draw on my experience of cultural 
change and Company communication. 
Although I have only been in the role for just 
over a year I have quickly formed the 
relationships necessary to successfully 
discharge my duties and become a trusted 
person to whom people can speak openly 
and transparently, without fear of 
recrimination. Supporting this is the fact 
that all reports, and verbatim comments 
contained therein, are anonymised 
before issue.

To ensure there is space and opportunity for 
opinions to be voiced, we include a standing 
agenda item for employee engagement at 
every Board meeting. Not only does this allow 
us to raise discussion topics from our people, 
it also focuses the voice of our people early 
in the meeting, setting the tone and context 
of any discussions during the meeting.

During the year we have expanded 
our discussions to include aspects of the 
Board to help our people understand Board 
governance and the importance of “checks 
and balances”. In my experience, unless 
employees are directly engaged with the 
Board, they often do not fully appreciate 
the relevance of governance and the work 
of all the Board Committees. We do this so 
that we can bring an element of two-way 
communication and understanding to our 
employee engagement. Another aspect of 
progress is to inform our people of how their 
views have modified strategy, culture and 
working practices, thus providing positive 
feedback that we are acting on what has 
been discussed. Areas of focus in the 
year were: hybrid working good and bad, 
career and personal development and 
multi-site operations.

91

Our people are critical to increasing 
value for all of our stakeholders. It is 
essential that their voice be heard and 
considered in the Boardroom.

Rakesh Sharma
NED Employee Champion

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportEmployee Champion Report continued

Activities in 2023
Employee engagement takes several forms, 
and the Board utilises several methods to 
give us a fuller and more accurate picture. 
These are:

NED breakfasts: Along with my fellow NEDs, 
we have held interactive Employee/NED 
breakfasts throughout the year. These are 
held in each of our core office locations 
to ensure that everyone has the ability and 
opportunity to be “heard”. Anyone that wants 
to attend is able to do so and a calling notice 
is issued ahead of time to allow people to 
register their attendance in a timely manner. 
Where people are unable to attend, whether for 
personal or work priorities, they are encouraged 
to make their views known to other colleagues 
who may be attending. These breakfasts 
incorporate a mix of discussion topics, often 
incorporating outcomes from our employee 
survey which is discussed later in this report. 
Participants in these meetings have commented 
that they value the open and transparent 
dialogue that takes place and appreciate the 
time the NEDs take to listen to them. It should 
be noted that the Executive Directors are not 
present during these breakfasts. Topics that 
have been discussed include leadership, 
communication channels, wellbeing, hybrid 
working, development, social events, strategy, 
organisational agility, cultural change, diversity, 
equity and inclusion, and sustainability. 

Employee engagement surveys: These 
provide for regular and structured input 
from our people, especially during periods of 
change. Like all surveys, the results pose more 
questions than provide answers. The output is 
communicated to the entire organisation and 
follow-up meetings are held by the people 
team to explore the answers and better help 
to educate policy and culture. The outcomes 
also help to set the topics of conversation 
for the employee/NED breakfasts.

Employee Resource Groups: ERGs are 
voluntary, colleague-led, self-managed 
groups that connect those who share 
common challenges, interests and experiences. 
The aim of the ERGs is to act as an open 
forum to meet and support one another in 
creatively addressing our internal inclusion 
challenges and champion colleague voice.

Ad hoc engagement: Throughout the 
year, NEDs meet with colleagues across the 
business on an ad hoc basis. They have joined 
the monthly floor briefs given by the CEO 
and they have had individual or small group 
meetings to share experience in their relevant 
field (e.g. Sarah Warby meets with members 
of the marketing team, Caroline Britton 
with members of the finance function and 
Lesley Jones with the internal audit and 
governance teams).

Key outcomes
Much of the insight that our direct connection 
with colleagues gives us serves to inform Board 
discussions, bringing the decisions we make 
to life. Having a clear colleague voice in the 
room generally informs how we approach 
discussions and often influences how 
management communicate and implement 
strategy as well as influencing operational 
decisions. During 2023, some of the key 
issues raised by our people were:

Focus areas for 2024
Engagement is continuous and it is important 
that we continue to hear the views and opinions 
of our people. Yet, improvement to our 
engagement activity is always possible and 
we will continue to be flexible to our people’s 
needs and adjust our engagement to suit. 
My areas of focus will be how we continue 
to improve Group-wide representation of 
women in tech and further enhancing 
colleague collaboration and wellbeing.

Rakesh Sharma
NED Employee Champion
16 February 2024

•  Hybrid working – Like all companies 

which have implemented hybrid working, 
we continue to fine tune our process. 
Engaging with our people has clarified 
areas of ambiguity on the operation and 
has provided suggestions of how we can 
ensure that colleagues’ time in offices is as 
collaborative and productive as possible. 
The vast majority of colleagues that I have 
met with welcomed hybrid working and are 
fully supportive of these enhancements. 

•  Personal and professional development 
– Engagement has clearly shown that 
our people want to be stretched, both 
personally and professionally. They also 
wish to learn new skills and take greater 
responsibility for their and the Group’s 
performance. The Board has discussed 
with management how we can improve our 
training and development proposition and 
consequently the LinkedIn Learning online 
platform was launched for all colleagues 
across the Group – including the NEDs.

92

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Nomination Committee Report

Diversity 
matters 

I am pleased to present the Committee’s 
report for the year ended 31 December 2023. 
I have set out below our role and activities in 
reviewing the Board’s size, structure and 
composition, including the recommendation 
of appointment of a new Non-Executive 
Director, reviewing succession and 
development plans for the Board and 
Executive management, and overseeing the 
Group’s diversity and inclusion strategy.

The Committee is comprised of all 
Independent Non-Executive Directors, with 
the exception of me as Chair of the Board 
(I was independent on appointment). Only 
members of the Committee have the right to 
attend Committee meetings. Other individuals 
such as the CEO, the Chief People Officer, 
senior management and external advisers 
may be invited to attend meetings as and when 
appropriate. The Committee membership was 
refreshed in 2023, following the appointment 
of Mary Beth Christie in July 2023. For full 
details of the Committee’s membership 
and attendance during 2023, please see 
page 80.

93

Role and responsibilities
The Nomination Committee plays a key role 
supporting the Board within the governance 
framework in reviewing the composition of the 
Board and its Committees. This includes an 
assessment of whether the balance of skills, 
experience, knowledge and independence of 
the Board is appropriate to enable it to operate 
effectively. The Committee also assisted the 
Board in its consideration of conflicts of interest 
and independence issues. No conflicts of 
interest or independence issues were 
identified as a result of this activity.

The Committee has an annual schedule of 
work, developed from its Terms of Reference 
(available on our website at https://corporate.
moneysupermarket.com), with standing items 
that it considers at each meeting, in addition 
to any specific matters upon which the 
Committee has decided to focus.

The Nomination Committee is responsible 
for ensuring the leadership, inclusivity, 
succession and skill set of our most 
important asset, our people.

Robin Freestone 
Chair of the Nomination Committee

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNomination Committee Report continued

Role and responsibilities continued

What we have done in 2023

Commenced a search for, considered and recommended to the Board the appointment 
of a new Non-Executive Director. 

Our SID has led our a search for a new Chair of the Board. 

Continued to review talent within the Group, with an increased focus on succession planning 
and development at the level below Executive management.

Reviewed the composition of the Board, including the balance of skills, knowledge and 
experience, taking into account the experience and understanding of our stakeholder groups.

Reviewed progress made against the Board Diversity Policy, including a target of 33% female 
representation and a target of one Director from an ethnic minority background by 2024.

Considered the ongoing contribution of each Board Director, including their time commitments, 
and recommended to the Board the re-election of all Directors at the 2023 Annual General Meeting.

Reviewed the Group’s Conflicts of Interest Policy and process and the Register of Directors’ 
Conflicts of Interest.

Reviewed the Group’s diversity and inclusion strategy.

Reviewed the size, structure and composition of the Board and its Committees.

Board composition 
The Board supports the recommendations 
of the FTSE Women Leaders on gender 
diversity and the Parker Review on ethnic 
diversity. The Board has achieved the 
minimum recommended composition; this 
currently stands at four female Directors 
(50%) and includes one Non-Executive 
Director from an ethnic minority background. 
At the same time, the Committee will keep 
under review and evaluate, on behalf of the 
Board, its balance to ensure that it has 
the appropriate mix of skills, experience, 
independence and knowledge to ensure 
continued effectiveness.

All appointments to the Board will be made 
on merit and against objective criteria. The 
process will take into account suitability for 
the role, the Board composition, its balance 
and the required mix of skills, background and 
experience, including a consideration of all 
aspects of diversity. Other relevant matters 

will also be taken into account, such as 
independence, subject matter knowledge and 
the ability to fulfil required time commitments. 
Combined, this will form part of the role 
specification for all Board recruitment.

Prior to making any recommendations for 
appointment to the Board, the Committee 
will consider suitably qualified candidates for 
Non-Executive Director roles from as wide 
a pool as appropriate and whose skills and 
experience will add value to the Board.

The Committee only works with executive 
search consultants who understand and 
agree with the Group’s approach to diversity 
and inclusion, including the Board’s Diversity 
Statement, and will consistently apply it when 
identifying and proposing suitable candidates.

Board effectiveness evaluation
An external Board, Committee and individual 
Director evaluation was conducted during the 
period September to December 2023, 

94

full details of which are available on pages 88 
to 90.

Succession planning 
The Group’s succession planning is a 
continual cycle of activity and as part of this 
the Committee reviewed succession plans for 
our Executive and Senior Leadership Teams. 
The Executive summarised its performance 
and development areas, identifying whether 
there was internal talent able to fulfil the role 
immediately, within two years, or whether 
alternative resourcing would occur.

This included information pertaining to 
each individual’s current performance and 
future potential. 

The Committee considered the tenure of each 
of the Directors and noted that I, as Chair of the 
Board and of the Committee, would be the next 
member to rotate off the Board in summer 2024. 
Our Senior Independent Director led the process 
of recruiting a new Chair and assumed the Chair 
for these discussions within the Committee 
and the Board. Whilst I was present for the 
Committee’s and Board’s discussions on the 
matter, I have not been involved in any of the 
decision making. My sole input to the process 
has been to confirm that I would be willing 
to remain in post for however long it takes 
a suitable replacement to be sourced. 

Talent development
We recognise the importance of developing 
our people and, as such, the talent pipeline 
within our business remains a key focus for 
the Committee. We’ve spent time this year 
refreshing our Leadership Development 
Curriculum as well as launching the LinkedIn 
Learning platform to all employees to 
complement our in-person training and 
development opportunities. We are also 
partnering with Ezra to provide dedicated 
coaching to identified talent with a specific 
emphasis on our female colleagues. 

Diversity and inclusion
As described earlier in this report, the Board 
and Committee continue to drive the agenda 
of diversity and inclusion across the Group 
and are proud of the progress made, especially 
in respect of female representation on the 
Board and Executive Team of 50% and 30% 
respectively when including Executive Directors. 
A breakdown by gender of the number of 
persons who were Directors of the Company, 
senior managers (as defined in the 2018 Code 
and Companies Act 2006), and other employees 
is set out on page 96. To reflect the Group’s 
continued focus on this area, Diversity, Equity, 
Inclusion and Belonging and Sustainability 
updates, including progress against our 
diversity strategy, have been added as 
a standing agenda item for all 
Committee meetings.

The Board’s Statement on Diversity is 
as follows: “The Board recognises the 
importance of diversity in its broadest 
sense as one of the key drivers of Board 
effectiveness. Diversity encompasses 
diversity of perspective, insight, experience, 
educational and professional background, 
and personal demographics such as gender 
identity, race and ethnicity, age, disability, 
neurodiversity, social mobility and 
sexual orientation.

“Diverse membership of the Board supports 
better decision making and reduces the risk of 
groupthink by providing different viewpoints, 
ideas and challenges.”

The Committee discussed the employee 
survey results in relation to diversity and 
inclusion, noting that they remained strong, 
with a 76% favourable score which was in line 
with benchmarks within the UK technology 
sector and ahead of that within the financial 
services sector. 

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Board Skills Matrix
As at the review date of this statement, the Board had a total of eight Directors. The skill set of the Non-Executive Directors includes financial, 
economic, financial services, banking, digital, technology, communications and consumer expertise. The below diagram indicates those skills 
which Board members are both very competent and experienced in.

Peter  
Duffy

Niall 
McBride

Robin 
Freestone

Caroline 
Britton

Rakesh 
Sharma

Sarah 
Warby

Lesley 
Jones

Mary Beth  
Christie

Banking/insurance industry experience

Digital/customer experience (front office)

Finance and accounting

International experience

Governance

Risk and regulation

Technology (back office)

Marketing

Strategy

Tenure (MM/YY)

Through 2023 we have built our DEIB strategy 
around the pillars of Hiring, Development and 
Allyship with impact being made across 
each pillar.

The Board’s diversity and inclusion objective 
during 2023 was to improve our approach to 
how we attract and source talent with a focus 
on delivering real change in our diversity mix. 
This has been achieved by:

•  dramatically reducing our use of agencies 
in hiring, to ensure that we influence the 
full sourcing process and focus on a wider 
talent pool. 89% of hires in 2023 were 
direct and 27% of all hires in the year have 
come from ethnic minority groups. Our 
representation from ethnic minority groups 
has increased to 15.2% from 14.4% in 2022;

95

09/20

02/23

08/15

09/19

10/22

06/18

09/21

07/23

•  a Technology Apprenticeship Scheme 
for young and underrepresented talent 
resulted in four female hires, two from 
ethnic minority backgrounds. Similarly, 
we partnered with We Are Black Journos 
for the hiring of our intern within MSE; and

•  launching our Transgender and Gender 
Non-Conforming Guidelines for both 
colleagues and managers. The Executive 
Team and Board also underwent training 
on this topic provided by Vessy.

Supporting racial equity
The Group has been an official signatory of 
the Race at Work Charter since 2020, a public 
commitment to prioritising action on race 
equity, as part of the Group’s Race Equity 
Plan. The Charter requires us to have in 
place five things:

•  an appointed executive sponsor for race;

•  the capturing of our ethnicity data and 

publicising of our progress;

•  a Board-level commitment to zero tolerance 

of bullying and harassment;

•  that equity, diversity and inclusion are 

made the responsibility of all our leaders 
and managers; and 

•  actions that support Black, Asian, mixed 

race and other ethnically diverse employee 
career progression.

The Board has committed that all allegations 
of racial bullying or harassment will be taken 
seriously, and managed consistently and 
in line with the Group’s Anti-Bullying and 
Harassment Policy, with formal action taken 
where necessary. Any material grievances 
are reported to the Audit Committee via 
the≈whistleblowing report.

We are dedicated to continuing the progress 
we have made under the five principles of the 
2020 Charter and are pleased to reconfirm 
our commitment to these principles.

Board appointments 
The Committee has a formal, rigorous and 
transparent procedure for the appointment of 
new Directors to the Board. When the need to 
appoint a Director is identified, we prepare a 
candidate profile indicating the skills, knowledge 
and experience required, taking into account 
the Board’s existing composition and the 
relevant experience and understanding of 
our stakeholder groups. We engage external 
executive search consultants and consider the 
gender, nationality, educational and professional 
background of candidates, as well as individual 
characteristics which will enhance diversity of 
thinking on the Board. Suitable candidates are 
interviewed by Committee members.

We give careful consideration to ensure 
proposed appointees have enough time available 
to devote to the role and that the balance of skills, 
knowledge and experience on the Board, with 
regard to experience and understanding of our 
stakeholder groups, is maintained. When the 
Committee has identified a suitable candidate, 
we then make a recommendation to the Board 
with the Board making the final decision.

We followed the procedure outlined above for 
the search for our new Non-Executive Director, 
engaging Russell Reynolds Associates (‘RRA’) 
as external executive search consultants for 
the respective appointments. RRA is a signatory 
to the Voluntary Code of Conduct for Executive 
Search Firms on gender diversity and best 
practice and has no other connection with 
the Company or individual Directors. The 
Committee briefed the search consultants on 
our diversity expectations, and we considered 
and interviewed a wide and diverse range of 
candidates for the roles. The Board was 
unanimous in its decision to appoint Mary 
Beth Christie as a Non-Executive Director. 

Following the appointment of Mary Beth, the 
Board’s gender balance has been updated to 
50% female. 

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Nomination Committee Report continued

Gender diversity % as 
at 31 December 2023
Group employees who are women

44%

Women in Group Senior leadership 

49%

Board diversity % as 
at 31 December 2023
Male/female gender split 

50%

Ethnic minority background 
split – combined Board and 
Executive Committee

12.5%

Director conflicts 
and independence
The Committee conducted its annual review 
of individual Director conflict authorisation as 
recorded in the Conflicts of Interest Register 
in October 2023. Additionally, the Board and 
Committee consider conflicts of interest at 
every meeting.

The Conflicts of Interest Register sets out any 
actual or potential conflict of interest situations 
which a Director has disclosed to the Board in 
line with their statutory duties. When reviewing 
conflict authorisations, the Committee considers 
any other appointments held by the Director 
as well as the findings of the Board effectiveness 
review. Following the review, the Committee 
recommended to the Board that each conflict 
authorisation remained appropriate.

The independence of the Non-Executive 
Directors is formally reviewed annually by 
the Committee. The Committee and Board 
consider that there are no business or other 
circumstances that are likely to affect the 
independence of any Non-Executive Directors 
and that all Non-Executive Directors continue 
to demonstrate independence. In accordance 
with the 2018 UK Corporate Governance Code, 
all of the eligible Directors will retire at this 
year’s AGM and submit themselves for 
appointment or reappointment by shareholders. 
Each of the Non-Executive Directors seeking 
reappointment is considered to be independent 
in judgement and character.

Time commitment 
The expected time commitment of the Chair and Non-Executive Directors is detailed within our 
letter of appointment, and is assessed, together with any existing external appointments, during 
the recruitment process. Time commitment is reviewed by the Committee on an annual basis 
and both the Committee and Board continue to consider that the Directors have sufficient time 
to undertake their roles effectively. In November 2023 the Board considered and approved the 
appointment of Mary Beth Christie to the board of Open Banking and considered that she had 
sufficient time to fulfil this position in addition to her responsibilities as a Non-Executive Director 
of the Group. 

Nomination Committee effectiveness
In 2023, we carried out an external evaluation of Nomination Committee effectiveness, with 
the results being analysed and presented at the Board meeting in January 2024. The Committee 
determined it continues to be effective in fulfilling its role and remains independent. In response 
to required actions identified in the 2023 evaluation, the Committee will continue to ensure that 
succession planning remains a key focus area.

Overview of Committee activities for 2024
Succession planning has been an area of focus for the Committee in 2023 and this will continue 
into 2024, as the search for my successor of Chair of the Board concludes and my successor 
is appointed. 

What we will focus on in 2024

Oversee the appointment and induction of a new Chair of the Board and Committee. 

Continue to support management in navigating the challenging market environment 
to successfully recruit and retain women within the Group’s tech teams. 

Oversee the strengthening of the Group’s succession plans in relation to the Executive 
and Executive -1 populations. 

This report was approved by the Board and signed on its behalf by:

Robin Freestone
Chair of the Nomination Committee
16 February 2024

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Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Audit Committee Report

Continuous 
enhancement of the  
control environment

On behalf of the Audit Committee, I am 
pleased to share its report for the year ended 
31 December 2023. I have explained our role in 
ensuring appropriate challenge and governance 
around accounting treatment and the internal 
control environment and how we ensure that 
the Annual Report as a whole is fair, balanced 
and understandable. I look forward to attending 
the AGM on 2 May 2024 to answer any questions 
on the work of the Committee. 

The Committee continues to comprise a wide 
range of business and financial experience, 
including competence relevant to the sector in 
which the Company operates in compliance 
with Code Provision 24 (Committee attendance 
can be found on page 80). Lesley Jones, Risk 
and Sustainability Committee Chair, works 
closely with me to ensure that the efforts of 
both Committees are co-ordinated. 

Role and responsibilities
The primary role of the Audit Committee 
is to monitor the integrity of the financial 
statements of the Group and other financial 
information prior to publication and review 
the significant reporting judgements 
contained therein. We oversee the financial 
reporting and audit processes and monitor 
the effectiveness of the Group’s internal 
control and risk management systems by:

•  monitoring the integrity of the financial 

statements of the Company, and discussing 
formal announcements relating to the 
Company’s financial performance and 
any significant issues and judgements 
contained in them;

•  reviewing the Group’s financial statements 

and the material financial reporting 
judgements contained in them;

•  advising the Board on whether the 

Committee believes this Annual Report and 
the financial statements contained within it, 
when taken as a whole, is fair, balanced and 
understandable in accordance with the 
requirements set out on page 100;

•  reviewing and monitoring the external 
auditor’s independence and objectivity 
and the effectiveness of the audit process, 
taking into consideration relevant UK 
professional regulatory requirements;

•  developing and implementing a policy on the 
level, amount and pre-approval of non-audit 
services provided by the external auditor;

•  advising the Board on the appointment, 

reappointment and removal of the external 
auditor and the remuneration and terms 
of engagement of the external auditor; 

97

During 2023 the Committee oversaw 
management’s internal control enhancement 
work, including reviewing the scoping definition, 
control design and testing outcomes of the 
Group’s material controls, ensuring robust 
standards were applied throughout.

Caroline Britton 
Chair of the Audit Committee

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportAudit Committee Report continued

Role and responsibilities 
continued
•  monitoring the effectiveness of the Group’s 

internal control and risk management systems, 
including whistleblowing and fraud controls;

•  reviewing the scope, resourcing, activities and 
results of the Group’s Internal Audit function;

•  carrying out an annual performance 

evaluation exercise, noting the satisfactory 
operation of the Committee and ensuring 
the Committee Terms of Reference are 
reviewed by the Board annually; and

•  reporting to the Board on how the Committee 

has discharged its responsibilities.

The Committee has an annual schedule of 
work which is linked to the Group’s financial 
reporting cycle and developed from its 
Terms of Reference (available on our website 
at https://corporate.moneysupermarket.com), 
with standing items that it considers at each 
meeting, in addition to any specific matters 
upon which the Committee has decided 
to focus.

Financial statements and reports
The Committee is responsible for reviewing 
the appropriateness of the Group’s half-year 
reporting and annual financial statements. We 
do this by considering, among other things: the 
accounting policies and practices adopted by 
the Group; the correct application of applicable 
reporting standards and compliance with 
broader governance requirements; the 
approach taken by management to report 
the key judgemental areas of reporting; and 
the comments of the external auditor on 
management’s chosen approach. 

Significant financial statement 
reporting matters
We identified the matters in the table on 
page 99 as being significant in the context 
of the 2023 financial statements. We consider 
these areas to be significant taking into account 
the level of materiality and degree of judgement 
exercised by management. We discussed the 
issues in detail to ensure that the approaches 
taken were appropriate. This included reviewing 
presentations and reports from both management 
and the external auditor. In the current year we 
do not consider a reasonably possible change 
in the estimate and judgement would lead to a 
material difference in these matters.

What we have done in 2023

Reviewed and approved the 31 December 2023 Annual Report and Financial Statements and 
the half-year statement to 30 June 2023, together with reports from the external auditor, examining 
key points of disclosure and presentation to ensure accuracy, clarity and completeness.

Reviewed and challenged management’s assessments, conclusions and disclosures in relation 
to the impairment of goodwill.

Reviewed and approved the Internal Audit Charter.

Oversaw the work of our Internal Audit function, ensuring it retained the right expertise 
and experience to provide effective challenge throughout the organisation and measured 
the effectiveness and value of the function, including co-source arrangements, through 
questionnaires, metrics and assessments, including with reference to the IIA Code of Practice.

Reviewed and approved the rolling 12-month Internal Audit plan for appropriate risk coverage, 
including quarterly in-year updates for any changes, and considered the different sources of assurance 
against the Group’s key risks to ensure there is comprehensive risk and assurance coverage. Agreed 
and monitored the balance of audit focus across strategic, operational, third-party and core assurance 
areas. Oversaw an independent effectiveness review of the Internal Audit function.

Received updates in relation to the Group’s Treasury and Tax Policies and strategies. 

Received reports from management in relation to the Group’s anti-bribery and corruption 
processes, including whistleblowing, fraud and gifts and hospitality. 

Reviewed, approved and recommended to the Board the Group’s going concern statement 
(see pages 63 and 64) and long-term Viability Statement as contained on pages 71 and 72.

Considered management’s and Internal Audit’s assessment of the effectiveness of key controls 
(across finance, operational and information security risks), in particular ongoing improvements 
made to the documentation and evidence of controls. 

Considered Internal Audit reports, including any unsatisfactory audit findings, root causes and 
related actions plans, and satisfied ourselves that management had resolved or was in the process 
of resolving them.

Reviewed, considered and approved the scope and methodology of the audit work to be 
undertaken by the external auditor, including the terms of engagement and fees to be paid 
to the external auditor for the audit of the 2023 financial statements.

Reviewed reports from the external auditor, KPMG, on the results of its controls testing as part 
of the external audit, including recommendations made by the external auditor in management 
letters and the adequacy of management’s response.

Oversaw the appointment and embedding of a new lead audit partner following rotation 
in Q2 2023. 

Received updates from management on its programme in relation to the continuous improvement 
of the Finance function. 

Evaluated the independence, objectivity and effectiveness of the external auditor and made a 
recommendation to the Board on the reappointment of KPMG as the external auditor. Agreed plans to 
re-tender the external audit to commence in Q4 2024 with appointment of a new auditor to be made in 2025.

Received summary reports on the progress of the Revenue Assurance function.

Received updates from management and Internal Audit in relation to the Group’s Internal Controls 
for Financial Reporting (‘ICFR’) project to prepare for Corporate Governance Reform. 

Recommended to the Board that the Group moves to parental guarantee in lieu of subsidiary 
audits for 100% owned entities.

98

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Reporting Matter 

Committee review

Goodwill and intangible assets impairment assessments, including 
the recoverability of goodwill in the Cashback CGU 
Last year the recoverable amount for the Cashback cash generating unit (‘CGU’) provided relatively 
low headroom compared to the Group’s other CGUs because it had only been acquired by the Group 
in November 2021. As explained in our impairment review in note 12 to the accounts, this year the 
recoverable amount is based on the fair value less costs of disposal (‘FVLCD’) rather than the CGU’s 
value in use (‘VIU’) due to the sensitivity of the recoverable amount last year to changes in key assumptions. 

The other CGUs have continued to be tested for impairment by determining their VIU and sensitivity 
modelling has shown that no reasonably possible change to any key assumptions could lead to an 
impairment. No indicators of impairment have been identified in respect of the Group’s other 
intangible assets and therefore no further impairment testing has been performed. 

Capitalisation of software and development costs 
As more fully described on page 147 of the financial statements, the Group holds intangible asset 
balances arising from the capitalisation of certain software and development costs principally 
relating to developments in the Group’s front-end platforms and back-office data platforms.

Review of amortisation periods of acquired intangible assets 
Accounting standards require management to review the amortisation periods of intangible assets 
each year. This year the amortisation periods in respect of some of market related assets recognised 
with some of our recent acquisitions have been reduced from ten to five years. This reflects a change 
in the period of economic benefit that is expected to be generated by these assets, which becomes 
more diluted as they are integrated into the Group. It has been treated as a change in accounting 
estimate in accordance with accounting standards and has resulted in an additional amortisation 
charge this year of £10.7m.

Revenue recognition

Going concern and viability statements

The Committee reviewed and challenged management’s impairment testing approach and 
outcomes including:

•  the appropriateness of inputs to the VIU and FVLCD models;

•  the reasonableness of the discount rates;

•  the sensitivity of key assumptions; and

•  the associated disclosures (note 13) to confirm they provide adequate transparency and are fair, 

balanced and understandable; and that they comply with accounting standards.

We also heard from KPMG on the procedures they have performed to test these balances (see page 156).

Our conclusions upon review are aligned with management and the external auditor that the 
Cashback CGU goodwill is not impaired. The key assumptions continue to be revenue growth and 
the discount rate but management has concluded that no reasonably possible change to either of 
these key assumptions would lead to the FVLCD falling below the carrying amount of the CGU.

The judgements in relation to software and development assets largely relate to the future economic 
benefits associated with the assets and confirm that capitalisation is in accordance with the relevant 
accounting standards. We assessed the operation of key financial controls relating to investment 
appraisal, capitalisation and ongoing monitoring of intangible assets and we were comfortable with 
their integrity as reported by management. Sample testing was also conducted by the Internal Audit 
team on the related controls as part of the core assurance programme. We are also reassured by the 
fact that business plans in relation to the capitalised assets receive either direct Board approval or 
approval via appropriate delegated authority within pre-agreed limits.

We considered management’s review of the appropriateness of the useful economic lives in relation 
to intangible assets that have arisen from acquisitions and approved a revision to the estimates. We 
also obtained the external auditor’s views on the appropriateness of the approach and conclusions. 
The results of this review were that we were satisfied with the conclusions reached.

We reviewed and challenged the judgements, assumptions and estimates made by management 
regarding variable consideration under new and existing contracts. We also obtained the external 
auditor’s views on the appropriateness of the approach and conclusions. The results of this review 
were that we were satisfied with the conclusions reached.

In assessing the validity of the statements detailed on pages 63 and 64 and 71 and 72, we approved 
the viability scenarios selected and management’s approach to the viability assessment. We 
reviewed and challenged management’s assessment of the Group’s resilience to the principal risks 
under various scenarios and gained appropriate assurance that sufficient rigour was built into the 
process. We also obtained the external auditor’s views on the work undertaken by management. 

99

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Audit Committee Report continued

Fair, balanced and 
understandable Annual Report 
and Financial Statements
One of the Committee’s key roles is to 
recommend to the Board that the Annual 
Report and Financial Statements, taken as 
a whole, is fair, balanced and understandable 
and provides the information necessary for 
shareholders to assess the Group’s position 
and performance, business model and strategy. 
Ensuring this standard is met requires continuous 
assessment of the financial reporting issues 
affecting the Group, in addition to the focused 
exercises which take place during the production 
of the Annual Report and Financial Statements. 
These focused exercises can be summarised 
as follows:

•  a qualitative review of disclosures and a 

review of internal consistency throughout 
the Annual Report and Financial 
Statements;

•  a review by the Committee of all material 
matters, as reported elsewhere in this 
Annual Report and Financial Statements;

•  a risk comparison review, which assesses 

the consistency of the presentation of risks, 
and significant judgements throughout the 
main areas of risk disclosure in this Annual 
Report and Financial Statements;

•  a review of the balance of good and bad 

news; and

•  ensuring it correctly reflects:

 – the Group’s position and performance 

as described on pages 59 to 64;

 – the Group’s business model, as 

described on pages 28 and 29; and

 – the Group’s strategy, as described on 

pages 18 to 23.

100

The Directors’ statement on a fair, balanced 
and understandable Annual Report and 
Financial Statements is set out on page 129.

•  no non-audit work may be placed with 

the external auditor without the specific 
approval of the Committee;

External auditor
The Committee is responsible for making 
recommendations to the Board in relation to 
the appointment of the external auditor. We 
also approve the terms of engagement and 
fees of the external auditor, ensuring they 
have appropriate audit plans in place and 
that an appropriate relationship is maintained 
between them and the Group.

Independence and 
non‑audit services
The Committee evaluated the independence 
and objectivity of the external auditor, having 
regard to: (a) a report from the external auditor 
describing its arrangements to identify, report 
and manage conflicts of interest; (b) the extent 
and nature of non-audit services provided by 
the external auditor; and (c) the tenure of the 
audit partner, who is required to rotate every 
five years in line with ethical standards. To this 
end the Committee oversaw the rotation and 
subsequent onboarding of the Group’s Lead 
Audit Partner during Q2 2023. 

There are policies and procedures in place in 
relation to the provision of non-audit services 
by the external auditor which are reviewed 
regularly. These ensure that the Group benefits 
in a cost-effective manner from the cumulative 
knowledge and experience of its auditor, 
whilst also ensuring that the auditor maintains 
the necessary degree of independence and 
objectivity. The external auditor is not permitted 
to perform any work which it may later be 
required to audit, or which might affect its 
objectivity and independence or create a 
conflict of interest. Key points from our internal 
procedure for approval of work given to the 
external auditor are:

•  any approved non-audit services must 

be in line with the cap limits as enforced 
by the Financial Reporting Council (‘FRC’);

•  the non-audit fees are reported regularly 

to the Committee; and

•  various services are prohibited, including 

the provision of most types of tax services, 
valuation services, appraisals or fairness 
opinions, outsourcing of Internal Audit 
services, management functions, 
recruitment services and legal services.

During the year, the value of non-audit 
services provided by the external auditor 
amounted to £0.06m (2022: £0.06m). The 
non-audit services during 2023 and 2022 
related to the review of the Group’s half-year 
reporting, which is not part of the audit fee 
cap. No other non-audit services were 
provided by the external auditor; therefore, 
the Group operated within required cap limits.

The assurance provided by the external auditor 
on this item is considered by the Group as 
strictly necessary in the interests of the Group. 
The non-audit services offered reflect the 
auditor’s knowledge and understanding of the 
Group. The Group has also continued with the 
appointment of other accountancy firms to 
provide certain non-audit services to the Group 
in connection with internal audit, tax, systems 
and regulatory advice, and anticipates that 
this will continue in 2024.

The external auditor was not engaged during 
the year to provide any services which may 
have given rise to a conflict of interest. The 
Committee is satisfied that the overall levels 
of audit and non-audit fees are not material, 
relative to the income of the external auditor 
as a whole, and therefore that the objectivity 

and independence of the external auditor 
were not compromised.

External audit effectiveness
The Committee considered the quality and 
effectiveness of the external audit process 
and worked with KPMG to understand its 
judgements about materiality and considered 
the way it communicated key accounting 
and audit judgements. This approach was 
supplemented by members of the Committee 
completing a detailed questionnaire. 
The questionnaire evaluated the overall 
effectiveness of the external auditor including 
the audit partner’s and his team’s approach, 
communication, independence, objectivity 
and reporting. We also assessed the value for 
money of the audit process, including KPMG’s 
existing and proposed audit fees. The results 
of the questionnaire were then reported to 
and discussed by the Committee and the 
findings reported to the Board as part of 
our recommendation.

As in prior years, at the planning meetings 
for the half-year review and year end audit, 
the external auditor was required to explain 
its understanding of significant risks to audit 
quality, by reference to the Company’s 
specific circumstances and changes in the 
risks and reasons for those changes. We 
explored the auditor’s understanding of our 
business and industry knowledge which 
informed its approach to identifying risks. 
We also considered the auditor’s use of 
specialists in its work to support its core team.

The Committee held private meetings 
with the external auditor as necessary after 
Committee meetings to review key issues 
within its sphere of interest and responsibility.

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Audit Committees and the 
External Audit: Minimum 
Standard 
The Committee has reviewed itself 
against the FRC’s Audit Committees and 
the External Audit: Minimum Standard 
(the ‘Standard’) published in May 2023 and 
I can confirm that the Committee has fully 
complied with the requirements for the year 
ended 31 December 2023, and this report 
serves as the Group’s reporting against the 
requirement as required under point 26 of 
the Standard. 

Reappointment of the 
external auditor
KPMG has acted as the auditor to the Group 
since 2004 and was appointed as the auditor 
to the Company on its flotation in 2007. The 
lead audit partner rotates every five years to 
ensure independence, with the last rotation in 
2023, when the lead audit partner rotated off 
after three years in role. Following a formal 
competitive tender exercise during 2016, in 
relation to the audit for the Group for the year 
ended 31 December 2017, the Board approved 
the Audit Committee’s recommendation to 
put a resolution to shareholders at the 2017 
Annual General Meeting to reappoint KPMG, 
which shareholders subsequently approved.

We have therefore complied with the 
requirement to ensure the external audit 
contract is tendered within the ten years 
prescribed by EU and UK legislation and the 
Code’s recommendation. We confirm we 
have complied with the provisions of The 
Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of 
Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014.

Since KPMG’s reappointment, we have 
considered further the length of KPMG’s 
tenure and have conducted detailed 
stakeholder surveys on its performance 
to assess its continued effectiveness and 
independence. We continue to remain 
satisfied with the work of KPMG and that 
it continues to remain independent and 
objective. In accordance with ISA (UK) 260 
and Ethical Standard 1 issued by the Financial 
Reporting Council, and as a matter of best 
practice, the external auditor has confirmed 
its independence as auditor of the Company, 
in a letter addressed to the Directors. It will 
therefore be proposed at the 2024 AGM that 
KPMG be reappointed as the Group’s auditor 
for the financial year ended 31 December 2024. 
The Committee will conduct a formal audit 
tender process and appoint a new auditor 
during 2025 with a view to proposing a 
resolution to shareholders at the 2026 Annual 
General Meeting.

Internal control
The Committee is responsible for monitoring 
and reviewing the effectiveness of the Group’s 
internal control and risk management systems. 
The Committee delivers on this objective by 
reviewing management’s reports on internal 
control effectiveness via self-assessment 
and first line testing of key financial controls, 
including monitoring of control improvement 
plans and consideration of the mitigating 
controls in operation. The Committee also 
receives assurance reports on key financial 
controls from independent testing by Internal 
Audit, as well as management control points 
from External Audit. Through monitoring the 
effectiveness of its internal controls and risk 
management, the Committee is able to 
maintain a good understanding of business 
performance, key judgemental areas and 
management’s decision-making processes. 

We consider the adequacy of management’s 
response to matters raised and the 
implementation of recommendations made. 
The Board’s statement on internal control 
and risk management can be found on 
pages 86 and 87.

In response to the Government’s proposed 
Corporate Governance Reform, during 2023 
the Committee has overseen management’s 
preparatory work to define the scope, design 
and testing of the Group’s material controls 
with agreement on coverage and breadth of 
in-scope material controls. The majority of 
these controls were already in operation within 
the Group, with the work of management 
bringing them together under a common 
umbrella, enabling the identification of any 
gaps in risk coverage and ensuring that they 
are all matured to the same robust standard. 
As the Committee considers the recent FRC 
updates to the Corporate Governance Code, 
and aligns on the approach with our auditor, 
management will seek to refine and mature 
the control framework further in line with the 
Group’s risk appetite. The Committee will 
oversee management’s continued work to 
refine the Group’s material controls during 
2024, rationalising and automating where 
possible. During the year, the Committee 
has overseen management’s continuous 
improvement programme to further automate 
and optimise financial processes which 
continues into 2024, targeting further 
opportunities for control efficiency and 
automation. The Committee will further 
oversee the development and documentation 
of the Group’s methodology and approach 
to compliance with the updated Code 
requirements, including setting of risk 
and assurance appetite. 

The Committee has considered the results of 
several rounds of Internal Audit testing over 
the design and operational effectiveness of 
the Group’s material controls and noted the 
strong progress made, whilst also ensuring 
any gaps had adequate remediation plans 
and were reported back to the Committee 
upon closure

Internal Audit
The Group has an Internal Audit function 
which, together with a PwC co-source 
arrangement, delivers a risk-based Internal 
Audit plan to provide independent assurance 
over the Group’s key risks. In 2023, the 
Internal Audit team continued to utilise the 
PwC co-source relationship to deliver 
specialist reviews. These reviews were more 
technical in nature and related to the 
Consumer Duty which was implemented in 
July 2023, the Software Development Life 
Cycle and data projects. The Audit 
Committee meets with the Head of Internal 
Audit without management present on an 
annual basis to discuss pertinent topics. In 
addition, the Head of Internal Audit meets 
separately with the Chair of the Committee 
throughout the year to discuss Internal 
Audit objectives. 

Internal auditor effectiveness 
The Committee considered the quality 
and effectiveness of the Internal Audit 
function and Head of Internal Audit by way 
of completing a detailed questionnaire. In 
2023 the questionnaire evaluated the overall 
effectiveness of the Internal Audit function 
including the team’s approach, communication, 
independence, objectivity and reporting. The 
results of the questionnaire were then reported 
to and discussed by the Committee. In 2023 
the review found that Internal Audit was 

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Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Audit Committee Report continued

Whistleblowing
The Group has established procedures by 
which all employees may, in confidence, report 
any concerns. Our whistleblowing process 
sets out the ethical standards expected of 
everyone that works for and with us and 
includes the procedures for raising concerns 
in strict confidence. Our workforce can raise 
concerns through their manager or senior 
management and through our confidential 
and independent whistleblowing helpline, 
operated by Safecall. All investigations are 
carried out independently by the General 
Counsel and Company Secretary, with 
findings being reported to the Committee.

The Board, as a whole, monitors and 
reviews the effectiveness of the Group’s 
whistleblowing arrangements annually, to 
ensure that it has sufficient oversight of 
whistleblowing to support its work on culture, 
risk and stakeholder engagement. Following 
this review in May 2023, the Committee 
requested enhancements to internal 
signposting of the Group’s whistleblowing 
helpline and to this end posters were put up 
in several colleague areas within each office 
during September 2023. The Committee 
receives reports on investigations and all 
significant whistleblowing matters are 
reported directly to the Board. The Board has 
reviewed the whistleblowing arrangements 
and is satisfied that they are effective, 
facilitate the proportionate and independent 
investigation of reported matters and allow 
appropriate follow-up action to take place.

Audit Committee effectiveness
In 2023, we carried out an external evaluation 
of Committee effectiveness, with the results 
being analysed and presented at the 
January 2024 Board meeting for discussion 
(for further details see pages 88 to 90). The 
Committee determined that it both continues 
to be effective in fulfilling its role and 
remains independent.

Overview of Committee 
activities for 2024
The below table summarises the Committee’s 
focus areas for 2024. The Committee will also 
continue to consider and oversee the Group’s 
response to emerging issues and topics as 
they arise.

Consider the changes to the Corporate 
Governance Code with regards to internal 
controls, determine risk and assurance appetite 
and oversee management’s progress in further 
maturing the ICFR programme accordingly.

Oversee minor enhancements to the Internal 
Audit function following the improvements 
identified by the 2023 EQA.

Make preparations ahead of holding a formal 
tender for the provision of external audit 
services, ensuring compliance with the Audit 
Committees and the External Audit: Minimum 
Standard published by the FRC in May 2023. 

This report was approved by the Board 
and signed on its behalf by:

Caroline Britton
Chair of the Audit Committee
16 February 2024

Internal auditor effectiveness 
continued
recognised as a function which provided 
quality challenge, was able to balance 
its independence with proximity to and 
understanding of the business, was flexible 
enough to adapt its planned activities in the 
case of new and emerging risks and had the 
appropriate balance of skills, experience and 
capacity to successfully execute its activities.

In 2023 Internal Audit undertook an External 
Quality Assessment (‘EQA’) delivered by The 
Chartered Institute of Internal Auditors (‘IIA’) 
against the Internal Professional Practices 
Framework (‘IPPF’). Of the 64 relevant principles, 
the IIA found that Internal Audit “Generally 
Conformed” with 60 of the IPPF Standards 
and “Partially Conformed” with four, noting 
Generally Conformed is the highest rating 
available. The results of the EQA were 
presented to the Committee at its meeting 
in November 2023 and the Committee will 
oversee the small improvements identified 
by the IIA, which are due for completion 
by early 2024.

Additionally, the Head of Internal Audit 
undertakes an annual self-assessment of the 
Internal Audit function against the Chartered 
Institute of Internal Audit Standards and 
reports the results to the Audit Committee. 

The Committee approves the Internal Audit 
Charter on an annual basis and reviews and 
monitors progress against the annual Internal 
Audit plan. The Committee further seeks 
confirmation from the Head of Internal Audit at 
each meeting that the Internal Audit function 
has the requisite expertise and resources to 
successfully fulfil its role. 

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Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Risk and Sustainability Committee Report

Managing risks and  
unlocking opportunities 

I am pleased to present the Committee’s report 
for the year ended 31 December 2023. I have 
set out our role and activities in overseeing the 
Group’s risk management framework, ensuring 
risks are appropriately identified, managed and 
mitigated, and advising the Board on risk 
appetite, tolerance and strategy. 

The Risk and Sustainability Committee 
maintains close links with the Audit Committee, 
with the Chair of each Committee being a 
member of the other. The cross-membership 
and liaison between the Committees, on 
agenda items and reports, facilitate effective 
linkage between both Committees and ensure 
that any matters relating to internal control 
and financial reporting are considered in an 
effective and timely manner. This was the 
first year in which I, as Chair of the Risk and 
Sustainability Committee, provided assurance 
to the Remuneration Committee on the 
performance of the business and control 
functions to allow the Remuneration Committee 
to satisfy itself on the appropriateness of its 
remuneration decisions. 

Role and responsibilities
The primary role of the Risk and Sustainability 
Committee is to assist the Board in its 
oversight of risk management and delivery 
of its sustainability strategy within the Group. 
The Committee achieves this by:

•  advising the Board on the overall risk 

appetite, tolerance, strategy and culture;

•  overseeing and advising the Board on the 

current risk exposures and future risk strategy;

•  overseeing the application of the risk 

management framework;

•  overseeing the management of key risks, 

including strategic, operational, regulatory, 
conduct and data risks across the Group; 

•  reviewing reports received from 

management, the Risk and Compliance 
function and, where appropriate, Internal 
Audit or third parties on the identification, 
management and mitigation of risks;

103

Overseeing the Group’s Sustainability 
Framework has deepened the Committee’s 
understanding of the sustainability-related 
risks and opportunities for the Group and 
has prompted an active debate on our 
strategic options and choices.

Lesley Jones
Chair of the Risk and Sustainability Committee

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportRisk and Sustainability Committee Report continued

What we have done in 2023

Received reports from management on risks associated with the strategic initiatives and 
received ad hoc reports relating to new or emerging risks, focusing in detail on management’s 
risk assessment and mitigation methodologies.

Oversaw the scope and effectiveness enhanced controls relating to the Group’s financial crime 
and data protection risks.

Tracked management’s successful implementation of the Group’s FCA Consumer Duty Plan, 
including the approval of a Consumer Duty Scorecard and related metrics. 

Received updates at each meeting on the Group’s key risks, challenging management 
on assessments and mitigating actions.

Approved the risk management framework and risk appetite framework and statement, receiving 
reports on actions and progress against the Group’s risk acceptances, including whether these 
continued to be appropriate.

Reviewed and approved the Group’s revised Supplier Management Framework, moving 
to an enhanced supplier onboarding process and the application of the “Kraljic Matrix” for 
supplier mapping.

Oversaw management’s progress in relation to business continuity management and the Group’s 
continual cyber maturity programme. To this end the Committee requested that the Board was 
provided with a cyber attack simulation which took place on 23 November 2023.

Approved the Risk and Compliance plan and monitored management’s progress against 
the same.

Reviewed the resources and considered the effectiveness of the Risk and Compliance function.

Reviewed the Consumer Duty scorecards and complaints data and oversaw related actions 
to ensure we are putting customers at the heart of the business.

Provided assurance to the Remuneration Committee on the performance of the business and 
control functions on an annual basis to allow the Remuneration Committee to satisfy itself on the 
appropriateness of its remuneration decisions. This will become an integral part of the Group’s 
annual remuneration process.

Oversaw and monitored the Group’s sustainability and environmental initiatives, including 
the submission of the Group’s Carbon Disclosure Project data in June 2023, the publication 
of the Group’s SBTi targets in July 2023 and the TCFD Report within the 2023 Annual Report 
and Accounts. 

Approved management’s Annual Appointed Representative Self-Assessment.

Reviewed the Group’s division of responsibilities amongst Senior Managers in accordance 
with SMCR. 

104

Role and responsibilities 
continued
•  reviewing reports from the legal team in 

relation to legal matters affecting the Group;

•  receiving “deep dive” updates into key risk 
areas including cyber, data protection and 
third-party risks;

•  overseeing compliance with relevant legal 

and regulatory requirements; 

•  overseeing and monitoring the Group’s 

sustainability and environmental initiatives 
and outputs of the Group Sustainability 
Steering Committee; and

•  considering and approving the remit of the 
Risk and Compliance function and ensuring 
it has adequate resources.

The Committee held three meetings in 
2023 and has an annual schedule of work, 
developed from its Terms of Reference 
(available on our website at https://corporate.
moneysupermarket.com), with standing items 
that it considers at each meeting, in addition 
to any specific matters upon which the 
Committee has decided to focus. During 
2023 this schedule of work evolved to 
include oversight of the Group’s Sustainability 
Framework, with reporting at each meeting 
covering our Environmental, Social and 
Governance pillars. The Risk and Sustainability 
Committee receives regular reports from the 
management team, the Chief Risk Officer and 
the General Counsel and Company Secretary.

Risk and Compliance
The Group has a Risk and Compliance 
function, led by the Chief Risk Officer, which 
oversees the Group’s risks and controls 
together with the Group’s compliance with 
the requirements of the various bodies that 
regulate the Group’s activities. These regulatory 

bodies include the CMA, the FCA and the ICO 
as well as Ofgem and Ofcom (which operate 
voluntary price comparison codes in the energy 
and home communications sectors to which 
brands in the Group subscribe). The Chief 
Risk Officer is a member of the Executive 
Team, reflecting the importance of the risk 
management and internal control processes 
to the Group. The Chief Risk Officer has 
direct and independent access to the Risk 
and Sustainability Committee and meets 
non-executive members of the Committee at 
the conclusion of each Committee meeting 
without other members of the Executive 
Team. This ensures that the Chief Risk Officer 
has the opportunity to discuss any matters 
of concern which may need to be brought 
to the Non-Executive Directors’ attention.

The Group has a Risk and Compliance plan, 
which defines the scope of the work that the 
function will undertake, including compliance 
monitoring and assurance activities across 
the Group. In 2023 this focused on extending 
and embedding the Group risk framework 
including enhancing control in respect of 
data protection and business continuity, 
delivering regulatory change across the 
Group including compliance with Consumer 
Duty requirements, enhanced Appointed 
Representative oversight and reporting 
arrangements and continuing to build our 
fraud and financial crime controls. 

At its meeting in September 2023, the 
Committee received a holistic review of 
the Group’s risk register together with an 
explanation of management’s scenario 
analysis used within the risk management 
processes which fed into the Group’s 
viability and going concern assessments 
overseen by the Audit Committee. 

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Risk and Sustainability Committee effectiveness
In 2023, we carried out an external evaluation of the Risk and Sustainability Committee’s 
effectiveness with the results being analysed and presented to the Board in January 2024. 
The Committee determined it continues to be effective in fulfilling its remit and remains 
independent. Further details are contained on pages 88 to 90. 

Overview of Committee activities for 2024
The table below summarises the Committee’s additional focus areas for 2024. In addition 
to monitoring its current risks, the Committee will also continue to consider and oversee the 
Group’s response to emerging risks and opportunities as they arise. These are currently likely 
to include:

What we will focus on in 2024

The continuous enhancement of the Group’s cyber security and related maturity.

Management’s multi-year plan for the achievement of its SBTi targets.

Regulatory change including that by the FCA, FRC, ICO and CMA and in the energy market.

The risks and opportunities presented by artificial intelligence to the Group. 

The embedding of the revised Group Supplier Management Framework.

Assessment of the Group’s annual Consumer Duty report from management to support 
the Board’s assertion that good customer outcomes are reflected in our culture, objectives, 
governance and remuneration arrangements.

An awareness of evolving competitive threats and changes to industry business models which 
challenge conventional consumers’ behaviour.

This report was approved by the Board and signed on its behalf by:

Lesley Jones
Chair of the Risk and Sustainability Committee
16 February 2024

Principal and emerging risks
The Committee undertook an assessment 
of the Group’s principal and emerging risks, 
including those which had the potential to 
impact delivery of our strategy, culture and 
future performance. Details of the Group’s 
principal risks and uncertainties, including 
their type, link to the Group’s strategy and 
trend information, are provided on pages 69 
and 70. 

In accordance with the 2018 UK Corporate 
Governance Code Principle O and Provision 
29, following a detailed review by the 
Committee, the Directors can confirm that 
the Group’s key risks have been robustly 
assessed by management and the related 
key controls are effective. 

The key risks are managed by one or more 
control owners across the Group and are 
recorded in the Risk Register. Controls 
designed to mitigate each risk have been 
identified and allocated a control owner and 
are documented. Reviews of controls are 
conducted by control owners to confirm 
their effectiveness. Control owners and the 
relevant Executive member attest to the 
effectiveness of their controls biannually. 
An independent annual review of internal 
controls is undertaken by the Internal 
Audit function.

Sustainability 
2023 was the first full year of the 
Committee’s expanded remit, and whilst 
climate change is not currently considered 
by the Board to be a principal risk to the 
Group, moving oversight of sustainability into 
the Committee enabled timely discussions 
of the risks and opportunities of the same 
to the Group. The Committee received 

reporting at its meetings on each one of the 
Group’s three sustainability pillars in turn and 
how the relevant pillar tracked against the 
Sustainability Framework metrics. 

The Committee oversaw the production of 
the Group’s external environmental reporting 
during the year, including our net zero plans, 
our Carbon Disclosure Project, our TCFD 
section of this Annual Report and the 
submission and validation of the Group’s 
science-based targets. During 2023 the 
Committee discussed management’s TCFD 
review of the Group’s climate-related risks 
in the short, medium and long term, together 
with any potential opportunities, and requested 
that management expand its thinking by 
conducting a brainstorming exercise. 
Management utilised the Sustainability 
Steering Committee for this purpose and the 
outputs were considered by the Committee 
on 7 February 2024 as part of the Committee’s 
review and approval of the final TCFD section 
within this Annual Report. Further details are 
contained within our Sustainability Report 
on pages 53 to 56. 

Opportunities 
Our risk management framework underpins 
the strategy of the Group, as it is only by 
understanding the level of risk the Board 
is willing to take that we can identify and 
pursue strategic opportunities in a safe 
and profitable manner. Additionally, the Risk 
and Compliance function’s monitoring and 
assurance of in-flight strategic programmes 
enables the early detection of execution 
risks. For further details regarding the 
principal and emerging risk assessment, 
including details of the Board’s appetite in 
relation to its strategic objectives, please 
see pages 65 to 70.

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Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report

Incentivising our most 
valuable asset

As a Committee 
we ensure that 
our remuneration 
framework continues 
to align with our 
Group strategy.

How we performed in the year
Group revenue

£432.1m

(2022: £387.6m)

Group EBITDA

£131.9m

(2022: £115.5m)

Net promoter score (MSM and MSE)

70

(2022: 72)

106

The Remuneration Committee’s 
key responsibility is to determine and apply 
the Remuneration Policy to ensure it promotes 
the delivery of our strategy and the long-term 
success of the Group. 

Rakesh Sharma 
Chair of the Remuneration Committee

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportTotal remuneration received by our Executive Directors in 2023

Board member

Peter Duffy

CEO

Niall McBride

CFO

Salary

Taxable
benefits

Pension

Annual 
bonus

LTIP/other

Total

£615,992

£20,628

£30,800

£890,1081

£698,979 2 £2,256,507

£398,750

£13,737

£19,938

£518,5741

— £950,999

1  One-third of annual bonus deferred into shares. 

2  LTIP valued using the Q4 average share price including dividend Equivalents.

  Niall McBride started 1 February 2023, therefore remuneration shown above has been pro-rated from this date.

Number of meetings of the 
Remuneration Committee

4

Quick facts
All members of the Committee in 2023 
were independent Non-Executive Directors. 

•  Only members of the Committee have 

the right to attend Committee meetings. 
Other individuals may be invited to 
attend meetings as and when appropriate, 
including the Chair of the Board, the 
CEO, the CFO, the Chief People Officer, 
the Head of Reward, the General Counsel 
and the Company Secretary and the 
external remuneration adviser. 

•  The Committee’s Terms of Reference 
were updated in December 2023 and 
are available on the Investor section of 
the Group’s website at http://corporate.
moneysupermarket.com.

2023 highlights
•  Finalised the new Remuneration Policy, 

including the replacement of the existing 
LTIP with Restricted Share Awards.

•  Reviewed and approved incentive 

outturns for 2023, which reflect the 
strong financial and strategic performance 
of the Group over the year.

•  Considered salary increases for 2024, in 
the context of the budget for the wider 
workforce increases.

•  Considered annual bonus measures 

and targets for 2024.

Dear Shareholder
I am pleased to present the Directors’ 
Remuneration Report for the year ended 
31 December 2023.

Firstly, I would like to thank shareholders 
for their approval of our new Directors’ 
Remuneration Policy, including the 
introduction of restricted shares in place 
of the LTIP, at our AGM in May 2023, which 
received a vote in favour of 87%.

Wider workforce context
Throughout 2023 the Committee 
has been mindful of the challenging 
economic environment which has seen high 
inflation levels with lower paid employees 
disproportionately impacted. We are acutely 
aware that this is a challenging time for many 
of our colleagues who are experiencing 
significant increases to their cost of living.

As disclosed last year, the overall budget for 
salary increases was raised to 6.5% for 2023, 
with the proportion of the budget allocated to 
lower paid employees also increased such that 
junior employees received higher percentage 
increases than more senior colleagues. In 
addition, effective April 2024, we will increase 
our maximum employer pension contributions 
from 5% to 6% of salary for the wider workforce, 
providing employees with the opportunity to 
save more for their retirement. The Group is 
also a real Living Wage employer and has 
been accredited in 2023 as a real Living 
Hours employer. 

2023 remuneration outcomes
The Group generated record revenue and 
strong profit growth while maintaining gross 
margin, as expected. EBITDA and profit before 
tax grew 14% and 8% respectively. The strong 
trading performance has primarily been 
driven by Insurance. Car and home insurance 
premiums have increased significantly 
because of the rising cost of claims. The 
financial performance and value creation are 
testament to the delivery of our clear strategy 
and the investments made in recent years.

The Group’s strong performance in the year 
means that the Group exceeded the stretch 
target for both EBITDA and revenue metrics 
under the annual bonus. Under the customer 
metric, MSE and MSM were ranked one and 
two versus the peer group, resulting in 
maximum payout under this measure. The 
Committee determined that there had been 
strong progress on D&I in the year, including 
progress made on a number of our key D&I 
indicators, therefore the outturn under this 
element should be 80% of maximum. There 
was also excellent progress against the shared 
strategic objectives and the Committee 
determined that the payout under this 
element should be 87% of maximum.

Taking into account all of the above, 
the overall bonus outcome was 96.4% of 
maximum for both Peter and Niall (with Niall’s 
award pro-rated based on the portion of the 
year served as an employee of the Group). 
The Committee considers that this overall 
outcome is appropriate in the context of the 
strong business performance (both financial 
and strategic) and wider stakeholder 
experience, therefore determining that no 
discretion would be applied. In line with the 
Remuneration Policy, one-third of this award 
will be deferred into shares which vest after 
two years. Further details of performance 
achieved is set out on page 117.

107

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

2023 remuneration outcomes 
continued
The 2021 LTIP award was based on a 
combination of stretching adjusted EPS, 
revenue and comparative total shareholder 
return targets over the three-year performance 
period to 31 December 2023. Performance 
against the EPS target was above threshold, 
with revenue slightly below the stretch target, 
resulting in vesting of 35% of maximum for 
EPS and 81% of maximum for revenue. The 
Group’s TSR performance was between 
median and upper quartile versus the FTSE 
250 (excluding investment trusts), resulting 
in vesting of 88% of maximum under this 
element. The overall result of this is that 
59.4% of the maximum award is due to vest. 
The Committee considers that this outcome 
is appropriate in the context of the strong 
business performance (both financial and 
strategic) and shareholder experience over 
the three-year period, therefore determining 
that no discretion would be applied. Peter 
Duffy’s award is subject to a two year 
holding period post-vesting.

Approach to remuneration 
in 2024
Salary, pension and benefits
Peter Duffy and Niall McBride received salary 
increases of 4% effective 1 January 2024 (to 
£640,600 and £452,400 respectively). This is 
below the average awarded to the Group’s 
employees where a salary review budget of 
4.5% has been distributed and a further 1% 
distributed through the year. This takes the 
budget to 5.5% once in-year strategic market 
pay adjustments and promotions are taken 
into account.

As part of our ongoing focus on investing 
in our workforce, effective 1 April 2024 the 
Group increased its maximum employer 
pension contributions from 5% to 6% of 
salary for the wider workforce. In line with the 
principle that pensions should be aligned to 
the workforce, this change will also be applied 
to the Executive Directors from April 2024.

Benefits will operate in line with the 
Remuneration Policy.

Annual bonus
The structure of the annual bonus is broadly 
unchanged for 2024, with performance 
metrics and weightings consistent with 2023, 
other than the ESG metric which is being 
broadened to include progress against the 
Group’s environmental objectives in addition 
to D&I. The bonus is therefore based on the 
following metrics for 2024: EBITDA (50%), 
revenue (20%), customer (5%), ESG (5%) and 
shared strategic objectives (20%).

Annual bonus opportunity levels are 
unchanged – Peter Duffy’s maximum award 
is 150% of salary and Niall McBride’s maximum 
award is 135% of salary. One-third of any 
bonus awarded will be deferred into shares 
which vest after two years.

Restricted Share Awards (‘RSAs’)
RSAs will operate in line with the approach for 
2023, with award levels of 87.5% of salary for 
Peter Duffy and 75% of salary for Niall McBride. 
Awards will be subject to underpin conditions 
– should any of the underpins not be met, the 
Committee would consider whether, and to 
what extent, a discretionary reduction in 
the vesting of awards was required. Further 
details of the operation of the underpins for 
2024 are set out on page 119.

Alignment with shareholders
We are mindful of our shareholders’ interests 
and are keen to ensure a demonstrable 
link between reward and long-term value 
creation. We remain committed to an open 
and ongoing dialogue with our shareholders 
on the issue of Executive remuneration and 
the Committee welcomed the feedback we 
received in our consultation of the new Policy. 
We look forward to receiving your continued 
support at the forthcoming AGM.

Rakesh Sharma
Chair of the Remuneration Committee
16 February 2024

108

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Directors’ Remuneration Policy
The Directors’ Remuneration Policy was approved by shareholders at the 2023 AGM on 4 May 2023. A summary of the Policy for Executive Directors is shown below. The full Remuneration Policy 
is set out on pages 101–107 of the 2022 Annual Report and Accounts.

Base salary

Purpose and link to strategy

To provide competitive fixed remuneration to attract and retain Executive Directors of the calibre required to deliver the business strategy for shareholders.

Operation

Maximum

The base salary for Executive Directors will normally be reviewed annually by the Committee. Individual salary adjustments may take into account 
each Executive Director’s performance and experience in role, changes in role or responsibility, the Group’s financial performance and external 
market data.

There is no prescribed maximum base salary or maximum salary increase.

Salary increases are ordinarily in line with the broader employee population but increases may be above this level in certain circumstances; 
for example, an increase in the scale, scope or responsibility of the role, an increase in the size and complexity of the Company, developments 
in the wider competitive market or significant change in market practice and other exceptional circumstances.

Performance targets

No specific targets although the Committee will take into account individual performance when considering salary increases.

Pension

Purpose and link to strategy

To provide an appropriate retirement benefit that is competitive in the relevant market.

Operation

Maximum

Executive Directors may participate in the Company’s defined contribution pension scheme and/or receive salary supplements, or such other 
allowance as the Committee considers appropriate.

Maximum contribution or cash supplement in line with that available to the majority of the wider workforce (6% of base salary effective April 2024).

Performance targets

Not applicable.

Benefits

Purpose and link to strategy

To provide market competitive benefits.

Operation

Maximum

Current benefit provision includes a car allowance, life insurance and private medical insurance. Other benefits may be provided where appropriate 
including, for example, one-off or ongoing relocation benefits, travel expenses and reimbursed business expenses (including any associated tax 
liability) incurred when travelling in performance of duties.

There is no prescribed maximum monetary value for benefit provision. Benefits are set at a level which the Committee determines is reasonable and 
appropriate, and the value may vary depending on the benefit provided and the market cost of the benefit given the individual’s personal circumstances.

Performance targets

Not applicable.

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Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Directors’ Remuneration Policy continued

Annual bonus

Purpose and link to strategy

Incentivises the delivery of stretching financial, operational and strategic performance. Deferral into Moneysupermarket.com Group PLC shares 
increases long-term alignment with shareholders.

Operation

The annual bonus is based on performance against targets set by the Committee.

A proportion of any annual bonus earned (at least one-third) will normally be deferred into an award of Moneysupermarket.com Group PLC shares 
under the terms of the Deferred Bonus Plan (‘DBP’). DBP awards will normally vest at least two years after grant. The remainder will be paid in cash 
following the year end.

Malus and clawback provisions apply for a period of two years following the payment of a cash bonus and the grant of any DBP award.

Maximum

The maximum annual bonus opportunities in respect of a financial year will be:

•  CEO: 150% of base salary; and

•  CFO: 135% of base salary.

Where considered appropriate in exceptional circumstances, the Committee may determine that the maximum annual bonus opportunity 
in respect of a particular financial year is up to 200% of base salary.

Payment is determined by reference to performance assessed over a financial year. The Committee shall determine performance measures for the 
bonus each year which the Committee considers to be aligned to the strategy and the creation of shareholder value. These may include financial 
measures and other metrics linked to the delivery of the business strategy, operations or personal performance targets.

The Committee determines the weightings of the performance measures each year. The overall framework will normally be weighted towards 
financial measures of performance. The performance measures and weightings for the 2023 financial year are shown on page 107. The Committee 
retains discretion to use different or additional measures or weightings in future years to ensure that the bonus framework appropriately supports 
the business strategy and objectives for the relevant year.

Performance targets are set each year by the Committee by reference to factors such as the budget and strategic objectives for the year and 
market expectations. Payout will be based on a scaled performance target schedule, with the level of payout in aggregate for threshold performance 
being no higher than 15% of the maximum. The target schedule will normally be disclosed retrospectively in the Annual Remuneration Report.

The Committee has the discretion to adjust performance targets for any exceptional events that may occur during the year.

In addition, the Committee may determine that it is appropriate to adjust the bonus payout outcome if, for example, outcomes are not considered 
to be reflective of underlying performance of the business or the performance of the individual, where performance targets are no longer considered 
appropriate or where the outcome is not considered appropriate in the context of the experience of shareholders or other stakeholders.

Performance targets

110

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Restricted Share Awards 

Purpose and link to strategy

To reward our Executive Directors for driving the sustainable long-term growth of the Company and shareholder value and to encourage 
and enable substantial long-term share ownership.

Operation

Awards will normally vest at the end of a three-year period, subject to continued employment and assessment of the underpin.

Following vesting, an additional two-year holding period will normally apply, such that vested shares are normally released five years from grant.

Malus and clawback provisions apply until two years from the date of vesting.

Maximum

Under normal circumstances, the maximum award levels granted in respect of a financial year will be:

•  CEO: 87.5% of base salary; and

•  CFO: 75% of base salary.

Under exceptional circumstances (as determined by the Committee), the maximum award level that may be granted in respect of a financial 
year will be 100% of base salary.

No specific performance conditions are required for the vesting of RSAs, although the awards will normally be subject to one or more underpin 
conditions over the vesting period. Should any of the underpins not be met, the Committee would consider whether a discretionary reduction 
in the vesting of awards was required. The underpins applying to each award will be determined by the Committee each year but may include 
measures related to key financial, strategic, governance, ESG or share price metrics.

In addition, the Committee may determine that it is appropriate to reduce the vesting outcome if, for example, outcomes are not considered 
to be reflective of underlying performance of the business or the performance of the individual, where underpins are no longer considered 
appropriate or where the outcome is not considered appropriate in the context of the experience of shareholders or other stakeholders.

Performance targets

All employee share plans

Purpose and link to strategy

To encourage wider employee share ownership and thereby increase alignment with shareholders.

Operation

Maximum

Executive Directors are eligible to participate in all employee share plans, which are offered on similar terms to all employees, such as 
HMRC-approved Sharesave plans and Share Incentive Plans.

The maximum which applies to all employees, which includes the limits for any HMRC-approved plans, are as defined by HMRC from time to time.

Performance targets

Not applicable.

111

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Directors’ Remuneration Policy continued

Share ownership guidelines

Purpose and link to strategy

To increase long-term alignment between Executives and shareholders, including after they have stepped down from the Board.

Operation

In employment
Executive Directors are normally expected to build up and maintain a substantial holding of Moneysupermarket.com Group PLC shares of 200% 
of base salary.

To achieve this, Executive Directors are normally expected to retain 50% of the net of tax vested legacy LTIP shares and RSA shares until the 
guideline is met. Unvested deferred bonus shares, unvested RSAs subject to an underpin and vested RSA shares or legacy LTIP shares subject 
to a holding period will count towards the guideline (on a net of tax basis).

Post-employment
Following stepping down from the Board, Executive Directors will normally be expected to maintain a minimum shareholding of 200% of salary 
(or their actual shareholding on cessation if lower) for two years. The Committee retains discretion to waive this guideline if it is not considered 
to be appropriate in the specific circumstance.

Maximum

Performance targets

Not applicable.

Not applicable.

112

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Implementation of the Remuneration Policy for the year ending 
31 December 2024
A summary of how the Remuneration Policy will be applied during the year ending 
31 December 2024 is set out below.

Base salary
The Remuneration Committee has determined that base salaries for the Executive Directors 
will increase by 4% with effect from 1 January 2024. This is below the average awarded to the 
Group’s employees where a salary review budget of 4.5% has been distributed and a further 1% 
distributed through the year. This takes the budget to 5.5% once in-year strategic market pay 
adjustments and promotions are taken into account.

Board member

Peter Duffy

Niall McBride

2024
£

640,600

452,400

2023
£

615,992

434,800

% increase

4%

4%

Pension
Effective 1 April 2024 the Group increased its maximum employer pension contributions from 
5% to 6% of salary for the wider workforce. This change has also been applied to the Executive 
Directors from 1 April 2024.

Annual bonus
For the year ending 31 December 2024, the maximum annual bonus opportunities will be in line 
with the Policy, as shown in the following table.

Peter Duffy

Niall McBride

% of salary

150%

135%

The bonus structure is broadly unchanged – awards will be determined based on a balanced 
combination of financial and non-financial performance, directly aligned to our KPIs and strategic 
objectives. For 2024, the Board will continue to focus on EBITDA and revenue growth as key 
financial metrics for our strategic delivery. The customer metric is unchanged with NPS for 
MSM and MSE being measured compared to key competitors, whilst the ESG measure is being 
broadened to include progress against the Group’s environmental objectives in addition to D&I. 
The shared strategic objectives for 2024 will focus on delivering against the strategy to help 
households save money; delivering against our best provider proposition, leading data and tech 
strategies, and leadership of an effective and engaged organisation. The weightings of 
the individual metrics are set out below:

EBITDA

Revenue growth

Customer

ESG

Shared strategic objectives

Weighting
(% of bonus)

50%

20%

5%

5%

20%

The maximum bonus will only be payable when performance has significantly exceeded 
expectations. The Committee believes that the underlying targets are commercially sensitive 
and cannot be disclosed at this stage. To the extent that they are no longer commercially 
sensitive, they will be disclosed in next year’s report.

In line with the Remuneration Policy, one-third of any bonus earned will be deferred into shares 
for a period of two years.

113

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Restricted Share Awards (‘RSAs’)
RSAs will be in line with the Policy, as shown in the following table:

Peter Duffy

Niall McBride

•  Loyal engaged members – efficient customer acquisition, increased member engagement 

and compelling member propositions.

% of salary

87.5%

75%

•  Best provider proposition – leading growth partner, tenancy and data champion.

•  Leading data and tech – best experiences, more value from data, one tech platform.

•  Climate – the Group’s commitment to become a net zero emitter by 2030 and to remain 

Awards will be subject to a three-year vesting period followed by a two-year holding period.

Carbon Neutral.

No specific performance conditions are required for the vesting of RSAs, although the awards 
will be subject to underpin conditions. Should any of the underpins not be met, the Committee 
would consider whether, and to what extent, a discretionary reduction in the vesting of awards 
was required. The underpins for 2024 are as follows:

•  Performance against the Group’s key strategic priorities (including our ESG objectives) over 

the vesting period.

•  Whether there is a material weakness in the underlying financial health or sustainability of the 
business. Factors such as, but not limited to, long-term revenue, profitability, cash generation 
and dividend cash cover would be considered.

•  Whether there has been a materially serious conduct or reputational or regulatory event 

which could have been reasonably foreseen.

In addition, the Committee may determine that it is appropriate to reduce the vesting 
outcome if, for example, outcomes are not considered to be reflective of underlying financial 
or non-financial performance of the business or the performance of the individual, or where 
the outcome is not considered appropriate in the context of the experience of shareholders or 
other stakeholders. When considering this, the Committee will also take into account whether 
management has been considered to benefit from any “windfall gains” during the vesting 
period which misalign its remuneration outcomes with the experience of the wider 
shareholder base.

The Committee has selected the three underpins outlined above to reflect a good overall 
balance and safeguard the financial stability of the business whilst providing sufficient focus 
on our strategic priorities, ESG performance and regulatory compliance.

When assessing whether the strategic underpin has been met, the Committee may consider 
whether appropriate progress has been made against a wide range of key strategic priorities 
and initiatives of the Group over the three-year period (including those which are developed 
during this period) including:

•  Diversity and inclusion – initiatives to improve D&I in the business, as well as employee 

engagement, work-life balance and employee wellbeing.

Similarly with the financial health underpin, the Committee may consider a range of factors 
such as, but not limited to, long-term revenue, profitability, cash generation and dividend cash 
cover throughout the vesting period. The Committee has not set specific thresholds for these 
metrics below which RSAs would be scaled back, as it considers that it is important that we 
continue to retain flexibility to assess performance in the round, taking into account the market 
circumstances and all other relevant factors.

The Committee takes the role of the underpin (to act as a safeguard against payment for 
underperformance) seriously and would actively use it to scale back awards where it did not 
consider that the full vesting of the RSAs was appropriate.

Non‑Executive Directors
The fees for the Non-Executive Directors for 2024 will be increased in line with the increase 
given to the Executive Directors. This is below the increase awarded to the wider workforce.

Board member

Chair

Base fee

Additional fees:
Senior Independent Director

Committee Chair fee

Committee membership fee per Committee

Employee Champion fee

Consumer Champion fee

*  Fees rounded.

2024 *
£

279,630

67,730

16,710

12,250

1,670

8,360

8,360

2023
£

268,871

65,129

16,068

11,783

1,607

8,034

8,034

% increase

4%

4%

4%

4%

4%

4%

4%

114

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration received by Directors for the year ended 31 December 2023 (audited)
Directors’ remuneration for the year ended 31 December 2023 was as follows:

Peter Duffy 

2023

2022

Niall McBride5

2023

2022

Scilla Grimble6

2023

2022

Robin Freestone

2023

2022

Sarah Warby

2023

2022

Caroline Britton

2023

2022

Supriya Uchil 

2023

2022

Lesley Jones 

2023

2022

Rakesh Sharma

2023

2022

115

Salary/fees
(£)

Taxable
 benefits 1
(£)

Pension 2
(£)

Total fixed
(£)

Annual
 bonus 3
(£)

Vesting 
LTIPs4
(£)

Total 
variable
(£)

Total
(£)

615,992

20,628

30,800

667,420

890,108

698,979

1,589,087

2,256,507

592,300

23,313

29,615

645,228

771,431

398,750

13,737

19,938

432,424

518,574

—

—

—

—

59,785

434,800

1,925

14,000

2,989

76,000

64,699

524,800

268,871

258,530

80,439

81,792

97,801

88,181

23,852

68,804

80,126

73,671

87,759

19,557

—

—

—

—

—

—

—

— 

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

268,871

258,530

80,439

81,792

97,801

88,181

23,852

68,804

80,126

73,671

87,759

19,557

—

0

0

—

—

—

—

—

—

—

—

—

—

—

—

0

—

—

0

0

—

—

—

—

—

—

—

—

—

—

—

—

771,431

1,416,659

518,574

950,998

—

0

0

—

—

—

—

—

—

—

—

—

—

—

—

—

64,699

524,800

268,871

258,530

80,439

81,792

97,801

88,181

23,852

68,804

80,126

73,671

87,759

19,557

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Remuneration received by Directors for the year ended 31 December 2023 (audited) continued

Mary Beth Christie

2023

2022

James Bilefield (leaver 31 May 2022)

2023

2022

Sally James (leaver 5 May 2022)

2023

2022

Total 

2023

2022

Salary/fees
(£)

33,223

—

—

32,745

—

32,771

Taxable
 benefits 1
(£)

Pension 2
(£)

Total fixed
(£)

Annual
 bonus 3
(£)

Vesting 
LTIPs4
(£)

Total 
variable
(£)

—

—

—

—

—

—

—

—

—

—

—

—

33,223

—

—

32,745

—

32,771

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

Total
(£)

33,223

—

—

32,745

—

32,771

1,746,598

36,290

53,727

1,836,614

1,408,682

698,979

2,107,661

3,944,275

1,683,151

37,313

105,615

1,826,079

771,431

0

771,431

2,597,510

1  Taxable benefits for the Executive Directors incorporate all benefits and expense allowances arising from employment and relate to the provision of a car allowance and health insurance.

2  Pension payments reflect defined contribution and/or salary supplement arrangements. The Company provided salary supplements for our Executive Directors during 2023.

3  Annual bonus – the amounts shown in the table above represent the full value of the annual bonus earned in respect of the year. One-third of any amount shown is deferred into shares for two years. 

4 

 The values shown for the LTIP relates to the 2021 award and have been calculated using the three-month average share price to 31 December 2023 of £2.6680. 0.2% of the value disclosed in respect of the 2021 LTIP relates to the increase in share price from the date 
of the award. This amount includes additional amount of £99,829 related to dividend equivalents. 

5 

 Niall McBride was appointed as a Director and joined the Board on 1 February 2023 and therefore remuneration shown above is from this date.

6  Following her resignation, Scilla Grimble stepped down from the Board on 17 February 2023. Remuneration relates to the period employed in 2023. Scilla was not eligible for annual bonus in respect of 2023 and her 2021 LTIP award lapsed on resignation.

116

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Annual bonus (audited)
Maximum bonus entitlement for the year ended 31 December 2023 as a percentage of base salary was 150% for Peter Duffy and 135% for Niall McBride for the achievement of stretching targets 
specific to growth in revenue, EBITDA, diversity and inclusion, and customer satisfaction (YouGov Brand Index) as well as shared strategic objectives.

The performance targets, weightings, and actual performance against those targets for Peter Duffy and Niall McBride are set out below. 

Payout  
(% of maximum)

0% 

33%

67%

100%

Actual

17%

42%

67%

100%

Actual

Weighting (% of bonus)

Peter 
Duffy

20%

Niall 
McBride

20%

Payout (% of maximum)

Weighting (% of bonus)

100%

50%

100%

50%

Payout (% of maximum)

100%

100%

Weighting (% of bonus)

5%

5%

Measured by ranking NPS results (from the YouGov Brand Index survey) with MSE and MSM as standalone 
brands, versus the peer group.

Achievement of stretch as both brands reached 1 and 2 positions for NPS against the peer group.

Actual

Payout (% of maximum)

100%

100%

Outcome based on an overall assessment of D&I performance in the year by the Remuneration Committee. The Committee, 
considering all relevant factors, used its judgement to determine an appropriate outturn, based on D&I performance and progress 
made during the year. Achievements include improved the diversity of talent at all levels, creating an inclusive, fair and equitable 
environment and provided education and awareness activities (some highlights below).

•  Increased our Group ethnicity representation to 15.8% (from 14.2% average in 2022), above the Tech Nation 2021 benchmark of 15.1%.

•  Increased our ethnicity disclosure rate from 80.7% in 2022 to 82%.

•  Increased our ethnicity hiring rate from 14% in December 2022 to 28% in 2023 and increased our female hiring rate from 31% in 2022 

to 48% in 2023.

•  Recognised as number 5 in the Inclusive Top 50 UK Employer list 2023, (up from number 33 in 2022).

•  Recognised in the 2023 FTSE Women Leaders Review as #1 for women on boards in the technology sector and commended for being 

in the FTSE 250 top ten best performers overall for four years in a row.

•  Average engagement score in the year (three engagement surveys) sits at 64% which is an improvement over November 2022 

which sat at 62%.

•  Delivered against our strategic objective of ‘Allyship’ in supporting Atlyn Forde, DEI Change Makers programme; Mira Magecha, 
Humble beginnings podcast sponsorship; partnering with We are black journos (and recruiting an MSE intern) and supporting 
Black Business Week.

Weighting (% of bonus)

5%

5%

Payout (% of maximum)

80%

80%

Performance targets

Group revenue £393.3m
£401.5m

£409.7m

£426.1m

£432.1m

Group EBITDA £115.5m
£119.5m

£123.5m

£129.7m

£131.9m

Customer 
satisfaction

Diversity and 
inclusion

117

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Annual bonus (audited) continued

Performance targets

Shared 
strategic 
objectives

Deliver against our strategy to help households save money: The Group helped households save an estimated and record £2.7bn in 2023, 
up from £1.8bn in 2022. Investment made in efficient acquisition and TV advertisement alongside centralised, data supported, member growth 
momentum in Quidco. The MSE app also saw good traction in the year, with over 1.1 million downloads and in excess of 420k monthly active 
users, ahead of Group targets. The MSE app is rated one of the top ten news apps in the UK, ahead of the Daily Mail, Telegraph and the 
FT. Growth in Insurance was exceptionally strong in the year, and we won market share in both car and home insurance.

Development of advanced data capabilities, common technology solutions, scalable platforms and a strong cyber framework: In 2023 
we migrated Quidco onto the Group tech-platform and the Group CRM platform. Utilising our efficient acquisition tools and access to 
centralised, real-time data supported member growth momentum in the year. We have combined our centralised data with our proprietary 
‘Dialogue’ platform to improve speed of enquiry for the user across our products. 76% of MSM enquiries on core channels are now 
completed on Dialogue. Internally, we have also been using our centralised and real-time data to simplify reporting. In addition, the 
Group has carefully evaluated its cyber security information risk position where we compared favourably to external benchmarks.

Leadership of an effective and engaged organisation: Our engagement and leadership scores remained positive in our Group wide 
surveys, with scores of 67% rated as favourable. Voluntary attrition rates also decreased. During the year we drove efficiencies across 
the organisation to maintain robust cost management.

Total

Weighting (% of bonus)

Payout (% of maximum)

Peter 
Duffy

20%

87%

Niall 
McBride

20%

87%

Payout (% of maximum)

96.4%

96.4%

Payout (% of salary)

144.5%

130.1%

In accordance with the Remuneration Policy, to ensure fair and consistent performance measurement, the Group financial performance targets may be adjusted to reflect exceptional one-off and 
unanticipated items. No adjustments were made. The Committee considers that the overall outcome is appropriate in the context of the strong business performance (both financial and strategic) 
and wider stakeholder experience, therefore determining that no discretion would be applied to the formulaic outcome.

In line with the Directors’ Remuneration Policy, one-third of Peter Duffy and Niall McBride’s bonus award was deferred into shares for two years, subject to malus and clawback conditions. The balance 
was paid in cash.

Vesting of LTIP awards (audited)
The LTIP award granted on 31 March 2021 was based on performance to the year ended 31 December 2023. The performance targets for this award, and actual performance against those targets, was as follows:

Weighting

Performance condition

Threshold

Maximum

Actual

Vesting %

Metric

Vesting

Compound annual growth in 
adjusted earnings per share

Compound annual growth 
in Group revenue

Comparative total 
shareholder return

50%

30%

20%

Compound annual growth in adjusted earnings per share from 1 January 2021 to 31 December 2023.

Compound annual growth in Group revenue from 1 January 2021 to 31 December 2023.

Comparative total shareholder return against the constituents of the FTSE 250 Index (excluding 
Investment Trusts) from 1 January 2021 to 31 December 2023. Comparative total shareholder return 
measured with a three-month average at the start and end of the performance period.

20%

5%

4%

Median

100%

15%

6.9%

17.6%

9%

7.8%

24.2%

Upper
quartile

Ranked 45 
out of 154 
companies 

17.6%

Total vesting

59.4%

Note:   Vesting is determined on a straight-line basis between threshold and maximum. 

The Committee considers that this outcome is appropriate in the context of the strong performance (both financial and strategic) and shareholder experience over the three-year period, therefore 
determining that no discretion will be applied.

118

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023RSAs awarded during the year (audited)

During the year, the following share awards were made to the Executive Directors:

Executive Director

Peter Duffy

Niall McBride

Type of award

Basis of award granted

2023 RSA

2023 RSA

87.5% of salary

75.0% of salary

Face value of award 1
£

£538,993

£326,250

Vesting/performance 
underpin period

Three financial years to 31 December 2025

Three financial years to 31 December 2025

Holding period

Release date

2 years

2 years

31 March 2028

31 March 2028

1  Face value for the RSA awards was determined using the average share price over the preceding five trading days prior to the date of grant. The grant date was 12 May 2023 with an average share price of £270.00.

RSA awards fully align with established best practice guidance in the UK-listed market. Awards will be: 

•  earned over a vesting period of three years, followed by a further two-year post-vesting holding period; and
•  subject to robust underpins to provide an appropriate safeguard for our shareholders. Should any of the underpins not be met, the Committee would consider whether, and to what extent, 

a discretionary reduction in the vesting of awards was required (Committee discretion can be used only to reduce the vesting outcome). The underpins for 2023 are as follows:

 – performance against the Group’s key strategic priorities (including an ESG objective) over the vesting period;

 – whether there is a material weakness in the underlying financial health or sustainability of the business. Factors such as, but not limited to, long-term revenue, profitability, cash generation 

and dividend cash cover would be considered; and

 – whether there has been a materially serious conduct, reputational or regulatory event which could have been reasonably foreseen.

For further details of the factors that the Committee will consider in assessing this underpin please see page 114 of the 2023 DRR.

Payments to past Directors (audited)
There were no payments to past Directors during the year.

Payments for loss of Office (audited)
There were no payments for loss of office during the year.

Statement of Directors’ shareholdings and share interests (audited)

Director

Peter Duffy

Niall McBride

Robin Freestone

Rakesh Sharma 

Caroline Britton

Sarah Warby

Lesley Jones

Mary Beth Christie

Supriya Uchil

1 

 Estimated number of shares net of tax, NI and fees payable on vesting.

2 

 Includes the value of deferred bonus shares on a net of tax basis.

119

Beneficially 
owned at 
31 December 
2023

49,185

—

209,403

10,689

—

—

—

—

—

Outstanding LTIP 
awards

899,452

—

—

—

—

—

—

—

—

Outstanding
RSP
awards

199,627

120,833

—

—

—

—

—

—

—

Outstanding
share awards
under all
employee
share plans

8,866

Unvested 
deferred bonus 
shares 1

Total
interest
in shares

68,912

1,226,044

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

120,833

209,403

10,689

—

—

—

—

—

Beneficial shares
(inc DBP and RSP
net of tax) owned as
a % of base salary at
31 December
2023 2

99.48%

40.23%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Statement of Directors’ shareholdings and share interests (audited) continued
Outstanding LTIP/RSP awards remain subject to performance conditions. No other awards are subject to performance.

In line with the Remuneration Policy, Executive Directors are required to hold shares in the Company worth 200% of base salary. They are normally expected to retain 50% of the net of tax value 
of any vested LTIP shares or RSAs until the guideline is met. 

In the period from 31 December 2023 to the date of this report, Peter Duffy received a total of 115 shares which were purchased under the Group’s Share Incentive Plan. 

Outstanding share awards
The table below sets out details of outstanding share awards held by the Executive Directors.

Executive 
Director

Peter Duffy

Niall McBride

Scheme

Grant date

Exercise
price

LTIP

LTIP

LTIP

RSP

DBP

DBP

RSP

01/09/2020

31/03/2021

31/03/2022

12/05/2023

31/03/2022

31/03/2023

12/05/2023

£nil

£nil

£nil

£nil

£nil

£nil

£nil

No. of
shares at
1 January
2023

236,555

378,062

521,390

—

27,194

—

—

Granted
during
the year

—

—

—

199,627

—

103,204

120,833

Vested
during
the year

—

—

—

—

—

—

—

Lapsed
during
the year

236,555

—

—

—

—

—

—

No. of
shares at
31 December
2023

End of
performance/ 
vesting
period

Vesting/
exercise
date

—

31/12/2022

01/09/2023

378,062

31/12/2023

31/03/2024

521,390

199,627

27,194

103,204

31/12/2024

31/03/2025

31/12/2025

31/03/2026

—

—

31/03/2024

31/03/2025

120,833

31/12/2025

31/03/2026

Performance graph 
The following graph shows the cumulative total shareholder return of the Company over the last ten financial years relative to the FTSE 250 Index (excluding Investment Trusts). The Remuneration 
Committee considers the FTSE 250 Index (excluding Investment Trusts) to be an appropriate index for total shareholder return and comparison disclosure as it represents a broad equity market 
index in which the Company is a constituent member.

This graph shows the value, by 31 December 2023, of £100 invested in Moneysupermarket.com Group PLC on 31 December 2013 compared with the value of £100 invested in the FTSE 250 Index 
(excluding Investment Trusts) on the same date, assuming the reinvestment of dividends. The other points plotted are the values at intervening financial year ends.

250

200

150

100

50

0

120

Dec-13

Dec-14

Dec-15

Dec-16

Dec-17

Dec-18

Dec-19

Dec-20

Dec-21

Dec-22

Dec-23

  Moneysupermarket.com Group PLC

  FTSE 250 Index (excluding Investment Trusts)

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Total remuneration for Chief Executive Officer
The total remuneration figures for the Chief Executive Officer during each of the last ten financial years are shown in the table below. The total remuneration figure includes the annual bonus 
based on that year’s performance and LTIP awards based on three-year performance periods ending in the relevant year. The annual bonus payout and LTIP vesting level as a percentage of the 
maximum opportunity are also shown for each of these years.

2014

2015

2016

2017

2017

2018

2019

2020

2020

2021 

2022

2023

Year ended 31 December

CEO

Total remuneration (£)

Annual bonus (% of maximum)

LTIP vesting (% of maximum)

Peter
Plumb

Peter
Plumb

Peter
Plumb

Peter
Plumb

Mark
Lewis

Mark
Lewis

Mark
Lewis

Mark
Lewis

Peter
Duffy

Peter
Duffy

Peter
Duffy

Peter
Duffy

3,365,277

2,715,342

2,391,627

1,064,634

841,030

1,156,842

1,244,266

459,651

206,546

784,642 

1,416,659

2,256,507

85%

98%

95%

85%

72%

81%

60%

47%

68%

n/a

61%

n/a

55.8%

9.6%

n/a

n/a

n/a

n/a

18.8%

86.8%

96.4%

n/a

0%

59.4%

Pay ratio
The table below discloses the ratio of CEO pay for 2023, using the single total figure of remuneration (‘STFR’) of the CEO (as disclosed on page 107) to the comparable earnings of the rest of the 
employees in the Group, at a number of prescribed data points (25th, 50th and 75th percentiles).

Year

2023

2022

2021

2020

2019

Notes:

Method

Option A

Option A

Option A

Option A

Option A

25th percentile
(P25) pay ratio

Median (P50)
pay ratio

75th percentile
(P75) pay ratio

49:1

37:1

20:1

19:1

35:1

33:1

24:1

14:1

14:1

25:1

25:1

18:1

11:1

10:1

18:1

The ratios are calculated using option A in the disclosure regulations. The employees at the lower quartile, median and upper quartile (P25, P50 and P75 respectively) were determined based on total remuneration for 2023 using a valuation methodology consistent with that 
used for the CEO in the single figure table. This option was selected on the basis that it provided the most accurate means of identifying the median, lower and upper quartile employees. The calculation is undertaken on a full-time equivalent basis.

The total remuneration in respect of 2023 for the employees identified at P25, P50 and P75 is £46,066, £69,242, and £91,387 respectively. The base salary in respect of 2023 for the employees identified at P25, P50 and P75 is £42,808, £55,500, and £82,850 respectively.

The Committee considers pay ratios as one of many reference points when considering remuneration. Throughout the Company, pay is positioned to be fair and market competitive in the context 
of the relevant talent market, fairly reflecting market data and other relevant benchmarks for the role. The Committee notes the limited comparability of pay ratios across companies and sectors, 
given the diverse range of business models and employee population profiles which exist across the market. A significant proportion (over 70%) of the CEO’s total remuneration is delivered in 
variable remuneration, and particularly via long-term share awards under the DBP and LTIP/RSP. In order to drive alignment with investors, the value ultimately received is linked to long-term share 
price movement and in the case of LTIP awards also by stretching performance conditions. As a result, the pay ratio is likely to be driven largely by the CEO’s LTIP outcome and may therefore 
fluctuate significantly on a year-to-year basis.

We note that the ratio for 2023 was higher than in previous years. This is driven by annual bonus and LTIP payouts in respect of 2023. Since a larger proportion of the CEO’s maximum package is 
based on variable pay, this has led to an increase in the pay ratio.

121

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Remuneration Committee Report continued

Percentage change in the Directors’ remuneration 
The table below shows the percentage change in the Executive Directors’ and Non-Executive Directors’ salary/fees, benefits and annual bonus compared to that of the average percentage 
change for all employees of the Group for each of these elements of pay, in respect of the relevant financial year.

Peter Duffy 

Niall McBride (appointed 1 February 2023)

Robin Freestone 

Rakesh Sharma

Sarah Warby

Caroline Britton

Supriya Uchil 

Lesley Jones

Scilla Grimble (left 17 February 2023)

Mary Beth Christie (appointed 14 July 2023)

Other employees

Salary/
fees
%

4

—

4

349

(2)

11

(65)

9

(86)

—

1

2023

Taxable
 benefits
%

(12)

—

—
—

—

—

—

—

(86)

—

8

Annual 
bonus
%

Salary
%

2022

Taxable
 benefits
%

15

—

—
—

—

—

—

—

0

—

71

3

—

3

—

16

26

3

18

3

—

10

25

—

—

—

—

—

—

—

0

—

22

Annual 
bonus
%

376

—

—

—

—

—

—

—

(100)

—

70 

2021

Taxable
 benefits
%

Salary
%

0

—

0

—

—

0

—

—

8.9

—

3

5

—

—

—

—

—

—

—

(1)

—

3

Annual 
bonus
%

100

—

—

—

—

—

—

—

100

—

100

2020

Taxable
 benefits
%

Salary
%

2

—

2

—

0

1

—

—

2

—

3

0

—

—

—

—

—

—

—

0

—

2

Annual 
bonus
%

(100)

—

—

—

—

—

—

—

(100)

—

(100)

All employees have been selected in the comparator pool.

Employee engagement
The Remuneration Committee reviews workforce remuneration and related policies and the 
alignment of incentives and rewards with culture, taking these into account when setting the 
policy for Executive Director remuneration.

Relative importance of spend on pay 
The following table shows the Company’s actual spend on pay (for all employees) relative 
to dividends, tax and retained profits:

2022

61.4

62.8

15.9

69.3

2023

68.6

63.4

19.8

72.3

Change %

12

1 

24

4

Staff costs (£m)

Dividends (£m)

Tax (£m)

Profit after tax (£m)1

122

Consideration by the Directors of matters relating 
to Directors’ remuneration
During 2023 the following Independent Non-Executive Directors were members of the 
Remuneration Committee: Rakesh Sharma, Chair of the Committee; Sarah Warby; Caroline Britton; 
Supriya Uchil until her resignation on 30 April 2023; and Mary Beth Christie from 14 July 2023. 
Biographies of the current members of the Remuneration Committee are set out on pages 76 
and 77. 

The Remuneration Committee’s duties include:

•  determining the policy for the remuneration of the Chair, Executive Directors and 

Executive management;

•  determining the remuneration package of the Chair, Executive Directors and Executive 
management, including, where appropriate, bonuses, incentive payments and pension 
arrangements within the terms of the agreed framework and policy;

•  ensuring the remuneration practices and policies for the wider workforce are aligned to our 

strategy and culture; and

•  determining awards under the Company’s share-based incentive schemes.

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023In 2023, we carried out the annual evaluation of the Remuneration Committee’s effectiveness 
as part of an internally facilitated Board Performance Review process. The outcome of the 
review determined that it continues to be effective in fulfilling its role and that actions 
implemented in response to previous reviews had been successfully implemented.

During 2023, the Remuneration Committee and the Company received advice from Deloitte 
LLP, who are independent remuneration consultants, in connection with remuneration matters 
including the Group’s performance-related Remuneration Policy. Deloitte LLP is a member of 
the Remuneration Consultants Group and is committed to that Group’s voluntary code of practice 
for remuneration consultants in the UK. During 2023, Deloitte LLP also provided services to the 
Group in respect of corporate tax and VAT advice and risk advisory work. The fees paid to 
Deloitte LLP for providing advice which materially assisted the Committee in relation to 
Executive remuneration over the financial year under review was £47,250.

Outside appointments
Executive Directors are permitted to accept outside appointments on external boards so long 
as these are not deemed to interfere with the business of the Group. During 2023, Peter Duffy 
was a Non-Executive Director of Close Brothers Group plc.

Statement of voting at general meeting
The following votes were received from shareholders in respect of the Directors’ Remuneration 
Report and Remuneration Policy at the 2023 Annual General Meeting:

Votes cast in favour1

Votes cast against

Total votes cast

Abstentions2

Remuneration Policy
(2023 AGM)

Remuneration Report 
(2023 AGM) 

Votes

395,549,425

57,819,493

453,368,918

3,223,573

%

87.25

12.75

100

Votes

422,851,779

33,394,029

456,594,049

348,241

%

92.68

7.32

100

1 

Includes Chair’s discretionary votes.

2  A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes validly cast.

Service Contracts
Each of the Executive Directors have a service contract, which will be available for inspection 
at the Annual General Meeting or at the Company’s registered office. These contracts provide 
for 12 months’ notice from the Directors and 12 months’ notice from the Company. They do not 
specify any particular level of compensation in the event of termination or change of control. 
Details of the Group’s policy in respect of loss of office are provided in the Directors’ 
Remuneration policy.

The dates Executive Directors service contracts were entered into are as follows:

Peter Duffy – 1 September 2020

Niall McBride – 1 February 2023

Non-Executive Directors do not have a service contract, but each has received a letter of 
appointment which will be available for inspection at the Annual General Meeting or at the 
Company’s registered office.

These appointments expire on the following dates:

Robin Freestone 
Caroline Britton 
Lesley Jones 
Rakesh Sharma 
Sarah Warby 
Mary Beth Christie  

1 August 2024
31 August 2025
31 August 2024 
30 September 2025 
31 May 2024 
13 July 2026 

In accordance with best practice, the Non-Executive Directors stand for re-election every year. 
No compensation is payable on termination of the employment of Non-Executive Directors 
which may be with or without notice.

This report was approved by the Board and signed on its behalf by:

Rakesh Sharma
Chair of the Remuneration Committee 
16 February 2024

123

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023 
 
 
 
 
Directors’ Report

Our additional  
statutory information

Annual General Meeting
The Annual General Meeting (‘AGM’) of 
Moneysupermarket.com Group PLC (the 
‘Company’) will be held at Exchange House, 
Primrose Street, London EC2A 2EG on 
Thursday 2 May 2024 at 10.00am. The notice 
convening the meeting, with details of the 
business to be transacted at the meeting and 
explanatory notes, is set out in a separate 
AGM circular which will be issued to all 
shareholders on 4 March 2024. 

Dividend
The Directors recommend a final 
dividend of 8.9p (2022: 8.61p) 
per ordinary share in respect of the year 
ended 31 December 2023. If approved by 
shareholders at the forthcoming AGM, this 
will be paid on 10 May 2024 to shareholders 
on the register at close of business on 
2 April 2024. The final dividend and the 
interim dividend of 3.2p per ordinary share 
paid on 8 September 2023, giving a total 
dividend for the year of 12.1p (2022: 11.71 p) 
per ordinary share.

This section sets 
out the remainder of our 
mandatory disclosures. 

Shazadi Stinton
General Counsel and Company Secretary

124

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportIssued share capital and control
As at 31 December 2023, the issued share capital of the Company was £107,387 comprising 
536,934,085 ordinary shares of 0.02p each. Full details of the share capital of the Company 
and changes to share capital during the year are set out in note 18 to the Group financial 
statements on page 160.

The information in note 9 is incorporated by reference and forms part of this Directors’ Report.

At the 2023 AGM, shareholders authorised the Directors to allot up to 178,772,500 ordinary 
shares in the capital of the Company. Directors will seek authority from shareholders at the 
forthcoming AGM to allot up to 357,603,012 ordinary shares. Of this amount approximately 
178,801,506 shares (representing approximately 33.3% of the Company’s issued ordinary share 
capital) can only be allotted pursuant to a fully pre-emptive offer.

Holders of ordinary shares are entitled to receive dividends when declared, to receive the 
Company’s Annual Report, to attend and speak at general meetings of the Company, to appoint 
proxies and to exercise voting rights.

On a show of hands at a general meeting of the Company, every holder of ordinary shares 
present in person or by proxy, and entitled to vote, has one vote and, on a poll, every holder of 
ordinary shares present in person or by proxy, and entitled to vote, has one vote for every ordinary 
share held. Electronic and paper proxy appointments and voting instructions must be received 
not later than 48 hours before the meeting. A holder of ordinary shares can lose the entitlement 
to vote and the right to receive dividends where that holder fails to comply with a disclosure 
notice issued under section 793 of the Companies Act 2006. There are no issued shares in 
the Company with special rights with regard to control of the Company.

The Company operates a Share Incentive Plan which entitles all employees to purchase ordinary 
shares in the Company using money deducted from their pre-tax salary. Plan shares are held in 
trust for participants by Equiniti Share Plan Trustees Limited the (‘Trustee’).

Voting rights are exercised by the Trustee in accordance with participants’ instructions. If a 
participant does not submit an instruction to the Trustee, no vote is registered. In addition, the 
Trustee does not vote on any unawarded or forfeited shares held under the Plan as surplus assets. 
As at the date of this report, the Trustee held 0.06% of the issued ordinary share capital in 
the Company.

The Company operates a Long Term Incentive Plan (the ‘Plan’) and shares are held by the 
Trustee, Ocorian Limited (‘Ocorian’), pending vesting of the shares awarded under the Plan. 
Ocorian does not vote on any shares held in trust. As at the date of this report, Ocorian held 
0.02% of the issued ordinary share capital in the Company. 

Full details of the rights and obligations attaching to the Company’s share capital are contained 
in its Articles of Association which are published on our website. 

All of the Company’s share schemes contain provisions relating to a change of control. 
Outstanding options and awards normally vest and become exercisable on a change of control 
subject to satisfaction of any performance conditions at that time. Save in respect of provisions 
of the Company’s share schemes, there are no agreements between the Company and its Directors 
or employees providing compensation for loss of office or employment (whether through 
resignation, purported redundancy or otherwise) that occurs because of a takeover bid.

The Company has entered into two significant agreements which would be terminable upon 
a change of control: the bank loan to fund the acquisition of Quidco and the revolving credit 
facility, both with Barclays Bank PLC, the Bank of Ireland and HSBC (formerly Silicon Valley Bank).

Restrictions on the transfer of securities
Whilst the Board has the power under the Articles of Association to refuse to register a transfer 
of shares, there are no restrictions on the transfer of shares other than:

•  certain restrictions may from time to time be imposed by laws and regulations (e.g. insider 

trading laws); and

•  pursuant to the Listing Rules of the Financial Conduct Authority whereby certain Directors, 

officers and employees of the Group require the approval of the Company to deal in ordinary 
shares of the Company.

The Company is not aware of any agreements between shareholders that may result in 
restrictions on the transfer of securities and/or voting rights.

125

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Directors’ Report continued

Authority to purchase own shares
The Company was authorised at the 2023 AGM to purchase up to 53,686,000 of its own 
shares in the market. No shares were purchased under this authority in 2023. Directors will 
seek authority from shareholders at the forthcoming AGM for the Company to purchase, in the 
market, up to 107,388,292 shares. The Directors have no present intention of conducting 
purchases of the Company’s shares but consider it prudent to obtain the flexibility this authority 
provides. The Directors will only use this power after careful consideration, taking into account 
the financial resources of the Company, the Company’s share price and future funding 
opportunities. The Directors will only purchase such shares after taking into account the effects 
on earnings per share and the interests of shareholders generally.

Major shareholders 
As at 31 December 2023, the Company had been notified of the following significant holdings 
of voting rights in its ordinary shares in accordance with the Financial Conduct Authority’s 
Disclosure Guidance and Transparency Rules:

Directors
The Directors who served during the year are Scilla Grimble (stepped down on 17 February 2023), 
Supriya Uchil (stepped down on 30 April 2023), and the Directors set on out pages 76 and 77. 
Further details relating to Board and Committee composition are disclosed in the Corporate 
Governance Report on page 80.

The Articles of Association provide that a Director may be appointed by an ordinary resolution 
of shareholders or by the existing Directors, either to fill a vacancy or as an additional Director. 
All eligible Directors will retire and offer themselves for election or re-election at the 2024 AGM 
in accordance with the 2018 UK Corporate Governance Code.

The Executive Directors serve under rolling contracts that are terminable upon 12 months’ 
notice from either party. The Non-Executive Directors serve under letters of appointment. 
Copies of service contracts and letters of appointment are available for inspection at the 
Company’s registered office during normal business hours and will be available for inspection 
at the Company’s AGM.

Shareholder

Gruppo MutuiOnline SpA

BlackRock, Inc.

JP Morgan Asset Management Holdings Inc.

Prudential plc Group of Companies 

Jupiter Fund Management PLC

Allianz Global Investors GmbH

Ameriprise Financial, Inc. and its group

Heronbridge Investment Management LLP

Standard Life Investments Holdings Limited

FIL Limited

State Street Nominees

Massachusetts Financial Services Company

Number of
shares/voting
rights notified

Percentage of
shares/voting
rights notified

The Directors’ Remuneration Report, which includes the Directors’ interests in the Company’s 
shares, is set out on page 119. 

43,050,000

27,464,174

29,450,821

27,061,089

22,512,388

26,794,299

27,199,089

26,517,435

25,417,919

24,758,460

20,581,165

26,749,045

8.02

6.05

5.49

5.07

4.19

4.99

4.94

4.94

4.60

4.52

3.76

4.98

Directors’ powers
The Board of Directors may exercise all the powers of the Company subject to the provisions 
of relevant legislation, the Company’s Articles of Association and any directions given by the 
Company in general meeting.

Directors’ indemnities
During the financial year ended 31 December 2023 and up to the date of this Directors’ Report, 
the Company has maintained appropriate liability insurance for its Directors and officers.

The Company has granted indemnities to each of its Directors and the Company Secretary 
to the extent permitted by law and its Articles of Association. These indemnities were in force 
throughout the year ended 31 December 2023 and remain in force as at the date of this report 
in relation to certain losses and liabilities which the Directors or Company Secretary may incur 
in the course of acting as Directors, Company Secretary or employees of the Company or 
of any associated company. In addition, the Company grants similar indemnities to senior 
managers of the Group who are subject to the provisions of SMCR. 

All interests disclosed to the Company in accordance with Rule 5 of The Disclosure Guidance 
and Transparency Rules that have occurred since 31 December 2023 can be found of the 
Group’s website.

126

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Directors’ conflicts of interest
As permitted by the Companies Act 2006, the Company’s Articles of Association enable 
Directors to authorise potential conflicts of interest. The Company has a formal procedure for 
notification and authorisation to be sought, prior to the appointment of any new Director or 
prior to a new conflict arising. If a conflict is deemed to exist, the relevant Director will excuse 
themselves from consideration for discussions relating to that conflict. This procedure enables 
non-conflicted Directors to impose limits or conditions when giving or reviewing authorisation. 
It also requires the Board to review the register of Directors’ conflicts annually and on an ad hoc 
basis when necessary. The Board has complied with this procedure during the year. 

Related party transactions
Internal controls are in place to ensure that any related party transactions involving Directors, 
or their closely associated persons, are conducted on an arm’s length basis and are properly 
recorded and disclosed where appropriate. During the year, no Director had any material 
interest in any contract of significance to the Group’s business.

Information required by Listing Rules 9.8.4R
The information required to be disclosed in accordance with LR 9.8.4R of the Financial 
Conduct Authority’s Listing Rules can be located in the following pages of this Annual Report 
and Accounts:

Section 

Information to be included 

1

4

5–6

Interest capitalised 

Details of long-term incentive schemes

Waivers of future emoluments

2, 7 & 8–14

Not Applicable

Location 

N/A 

114 

Not applicable 

Not applicable 

Employees
The Group places considerable value on the involvement of its employees and uses a number 
of ways to engage with employees on matters that impact them and the performance of the 
Group. These include formal business performance updates by members of Executive management 
for all employees, informal fortnightly floor briefs with the CEO, regular update briefings for all 
employees, regular team meetings, the Group’s intranet site and Teams channels which enable 
easy access to the latest information and policies, and the circulation to employees of results 
and other corporate announcements. This also helps to achieve a common awareness amongst 
employees of the financial and economic factors affecting the performance of the Group. 
The Board appointed Rakesh Sharma, one of our Independent Non-Executive Directors, as our 
“Employee Champion” in January 2023 and has provided the opportunity for employees to 
engage directly with our Non-Executive Directors in order to give them the opportunity to 
understand more about our employees. 

A robust employee engagement survey process is also in place to ensure that employees 
are given a voice in the organisation and that the Group can take action based on employee 
feedback. All employees are able to participate in both the Company’s Share Incentive Plan 
and Save As You Earn Scheme which provide employees with the opportunity to purchase 
ordinary shares in the Company, actively encouraging their interest in the performance of the 
Group. Further information on employee engagement can be found on pages 91 to 92.

Equal opportunities
The Group is committed to providing equality of opportunity to all employees without 
discrimination and applies fair and equitable employment policies which seek to promote entry 
into and progression within the Group. Appointments are determined solely by application of 
job criteria, personal ability, behaviour and competency.

In 2023 the Group has continued to commit to the Race at Work Charter which we originally 
signed up to in 2020. This is a public commitment to prioritising action on race equity as part 
of the Group’s Race Equity Plan. The plan includes a specific commitment at Board level to zero 
tolerance of racial harassment or bullying. This means that all allegations of racial bullying or 
harassment will be taken seriously and managed consistently and in line with the Group’s 
Anti-Bullying and Harassment Policy, with formal action taken where necessary.

In the opinion of the Directors, all employee policies are deemed to be effective and in 
accordance with their intended aims.

Disabled persons have equal opportunities when applying for vacancies, with due regard 
to their skills and abilities. Procedures ensure that disabled employees are fairly treated in respect 
of training and career development. For those employees that become disabled during the 
course of their employment, the Group is supportive so as to provide an opportunity for them 
to remain with the Group, wherever reasonably practicable.

Business relationships with suppliers, customers and others 
You can read about how our Directors had regard to the need to foster the Group’s business 
relationships with suppliers, customers and others and the effect of that regard on pages 30 
to 39.

Borrowings
The Company has entered into two significant agreements which would be terminable upon 
a change of control: the bank loan to fund the acquisition of Quidco and the revolving credit 
facility, both with Barclays Bank PLC, the Bank of Ireland and HSBC (formerly Silicon Valley Bank).

Political donations
During the financial year ended 31 December 2023, the Group did not make any political 
donations (2022: £nil).

Post balance sheet events
There have been no events that either require adjustment to the financial statements or are 
important in the understanding of the Company’s current position.

127

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Directors’ Report continued

Auditor and disclosure of information
The Directors who held office at the date of this report confirm that, so far as they are each 
aware, there is no relevant audit information of which the Company’s auditor is unaware, and 
each such Director has taken all the steps that he or she ought to have taken as a Director 
to make himself or herself aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information.

Auditor
The Board approved the Audit Committee’s recommendation to put a resolution to shareholders 
recommending the reappointment of KPMG LLP as the Company’s auditor, and KPMG LLP has 
indicated its willingness to accept reappointment as auditor of the Company. The audit partner 
was rotated in Q2 2023 in accordance with the FRC’s Ethical Standard 3 (Revised).

The Audit Committee, in its recommendation, confirmed that: (1) the recommendation was free 
from influence by a third party; and (2) no contractual term of the kind mentioned in Article 16(6) 
of the EU Regulation 537/2014 has been imposed on the Company.

A resolution proposing the reappointment of KPMG is contained in the notice of the forthcoming 
AGM and will be proposed to shareholders at that meeting.

128

Reporting requirements
The following sets out the location of additional information forming part of the Directors’ Report:

Reporting requirement

Location

Strategic Report – Companies Act 
2006 section 414A‑D

DTR4.1.8R – Management Report – 
the Directors’ Report and 
Strategic Report comprise 
the “Management Report”

Likely future developments of the 
business and Group

Statement on corporate governance

Details of use of financial instruments 
and specific policies for managing 
financial risk

The Board’s assessment of the 
Group’s internal control systems

Strategic Report on pages 2 to 72

Directors’ Report on pages 124 to 128 and 
Strategic Report on pages 1 to 72

Strategic Report on pages 2 to 72

Corporate Governance Report, Audit Committee 
Report, Risk and Sustainability Committee Report, 
Nomination Committee Report and Directors’ 
Remuneration Report on pages 73 to 123

Note 19 to the Group financial statements on 
pages 161 to 162

Corporate Governance Report on pages 73 
to 90, Audit Committee Report on pages 97 
to 102 and Risk and Sustainability Committee 
Report on pages 103 to 105

Greenhouse gas emissions

Sustainability Report on page 52

Directors’ remuneration including 
disclosures required by Schedule 5 
and Schedule 8 of SI2008/410 – 
Large and Medium‑sized Companies 
and Groups (Accounts and Reports) 
Regulations 2008

Directors’ Remuneration Report on pages 106 
to 123

Directors’ Responsibility Statement

Directors’ Responsibility Statement on page 129

Directors’ interests

Directors’ Remuneration Report on pages 106 
to 123

The Strategic Report comprising the inside cover and pages 2 to 72 and this Directors’ Report 
comprising pages 124 to 128 have been approved by the Board and are signed on its behalf by:

Shazadi Stinton
General Counsel and Company Secretary
16 February 2024

Registered office: Moneysupermarket House, St. David’s Park, Ewloe, Chester CH5 3UZ

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023Statement of Directors’ Responsibilities in Respect of the Annual Report and the Financial Statements

The Directors are responsible for preparing 
the Annual Report and Accounts and the 
Group and Parent Company financial 
statements in accordance with applicable 
law and regulations. 

Company law requires the Directors to 
prepare Group and Parent Company financial 
statements for each financial year. Under that 
law they are required to prepare the Group 
financial statements in accordance with 
UK-adopted international accounting 
standards and applicable law and have 
elected to prepare the Parent Company 
financial statements in accordance with UK 
accounting standards and applicable law, 
including FRS 102 – The Financial Reporting 
Standard applicable in the UK and Republic 
of Ireland.

Under company law the Directors must not 
approve the financial statements unless they 
are satisfied that they give a true and fair view 
of the state of affairs of the Group and Parent 
Company and of the Group’s profit for that 
period. In preparing each of the Group and 
Parent Company financial statements, the 
Directors are required to: 

•  select suitable accounting policies and 

then apply them consistently; 

•  make judgements and estimates that are 
reasonable, relevant, reliable and prudent; 

•  for the Group financial statements, state 
whether they have been prepared in 
accordance with UK-adopted international 
accounting standards; 

•  for the Parent Company financial 

statements, state whether applicable UK 
accounting standards have been followed, 
subject to any material departures disclosed 
and explained in the Parent Company 
financial statements; 

Under applicable law and regulations, the 
Directors are also responsible for preparing a 
Strategic Report, Directors’ Report, Directors’ 
Remuneration Report and Corporate 
Governance Statement that complies with 
that law and those regulations. 

•  assess the Group and Parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern; and 

•  use the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the Parent Company or to cease 
operations, or have no realistic alternative 
but to do so. 

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Parent 
Company’s transactions and disclose with 
reasonable accuracy at any time the financial 
position of the Parent Company and enable 
them to ensure that its financial statements 
comply with the Companies Act 2006. They 
are responsible for such internal control as 
they determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether due 
to fraud or error, and have general responsibility 
for taking such steps as are reasonably open 
to them to safeguard the assets of the Group 
and to prevent and detect fraud and 
other irregularities. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and dissemination 
of financial statements may differ from 
legislation in other jurisdictions. 

In accordance with Disclosure Guidance 
and Transparency Rule (“DTR”) 4.1.16R, the 
financial statements will form part of the 
annual financial report prepared DTR 4.1.17R 
and 4.1.18R. The Auditor’s Report on these 
financial statements provides no assurance 
over whether the annual financial report 
has been prepared in accordance with 
those requirements.

Responsibility statement of the 
Directors in respect of the 
annual financial report 
We confirm that to the best of our knowledge: 

•  the financial statements, prepared 

in accordance with the applicable set 
of accounting standards, give a true and 
fair view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole; and 

•  the Annual Report and Accounts include 
a fair review of the development and 
performance of the business and the 
position of the issuer and the undertakings 
included in the consolidation taken as a 
whole, together with a description of the 
principal risks and uncertainties that 
they face. 

We consider the Annual Report and 
Accounts, taken as a whole, is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the 
Group’s position and performance, business 
model and strategy.

Peter Duffy
Chief Executive Officer
16 February 2024

Niall McBride
Chief Financial Officer
16 February 2024

129

Financial statementsGovernanceStrategic reportMoneysupermarket Group PLC Annual Report and Accounts 2023We were first appointed as auditor by the Company before 9 July 2007. The period of total 
uninterrupted engagement is for the 17 financial years ended 31 December 2023. We have fulfilled 
our ethical responsibilities under, and we remain independent of the Group in accordance with, 
UK ethical requirements including the FRC Ethical Standard as applied to listed public interest 
entities. No non-audit services prohibited by that standard were provided. 

£4.2m (2022: £3.9m)

4.6% (2022: 4.5%) of Group profit before tax 

88% (2022: 89%) of Group profit before tax

Recoverability of Goodwill in respect  
of the Cashback CGU 

Recoverability of Parent Company  
investments and amounts due from  
subsidiary undertakings

vs 2022

Independent Auditor’s Report
to the members of Moneysupermarket.com Group plc

1. Our opinion is unmodified
We have audited the financial statements of Moneysupermarket.com Group plc (“the 
Company”) for the year ended 31 December 2023 which comprise the Consolidated Statement 
of Comprehensive Income, Consolidated Statement of Financial Position Consolidated Statement 
of Changes in Equity, Consolidated Statement of Cash Flows, and the related notes, including 
the accounting policies in note 2 to the Group financial statements, and the Company Balance 
Sheet and Company Statement of Changes in Equity, and the related notes including the 
accounting policies in note 1 to the Parent Company financial statements. 

In our opinion: 
•  the financial statements give a true and fair view of the state of the Group’s and of the Parent 
Company’s affairs as at 31 December 2023 and of the Group’s profit for the year then ended; 

Overview

Materiality: Group financial 
statements as a whole

Coverage

Key audit matters 

•  the Group financial statements have been properly prepared in accordance with UK-adopted 

Recurring risks

international accounting standards; 

•  the Parent Company financial statements have been properly prepared in accordance with UK 
accounting standards, including FRS 102 The Financial Reporting Standard applicable in the UK 
and Republic of Ireland; and 

•  the financial statements have been prepared in accordance with the requirements of the 

Companies Act 2006. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) 
(“ISAs (UK)”) and applicable law. Our responsibilities are described below. We believe that 
the audit evidence we have obtained is a sufficient and appropriate basis for our opinion. 
Our audit opinion is consistent with our report to the Audit Committee. 

130

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to the members of Moneysupermarket.com Group plc

2. Key audit matters: our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) identified by us, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the 
efforts of the engagement team. We summarise below the key audit matters (unchanged from 2022), in decreasing order of audit significance, in arriving at our audit opinion above, together 
with our key audit procedures to address those matters and, as required for public interest entities, our results from those procedures. These matters were addressed, and our results are based 
on procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial statements as a whole, and in forming our opinion thereon, and consequently are incidental 
to that opinion, and we do not provide a separate opinion on these matters. 

Recoverability of goodwill attributable to 
the Cashback CGU 
(2023: £68.3 million; 2022: £68.3 million)

Refer to page 99 (Audit Committee Report), 
page 149 (accounting policy) and page 157 
(financial disclosures).

The risk
Forecast based assessment:
The goodwill attributable to the Cashback CGU is significant. 
Whilst the headroom for the Cashback CGU has increased in the 
year, there remains a risk of irrecoverability due to ongoing pressure 
on the Cashback business growth as a result of continuing uncertain 
macroeconomic conditions in the UK, including the impact of this 
on discretionary spend of consumers. 

The estimated recoverable amount of the Cashback CGU has been 
determined using the CGU’s fair value less costs of disposal, using 
discounted cash flow projections based on subjective key assumptions, 
which are revenue growth in the forecast period and the discount rate. 

The effect of these matters is that, as part of our risk assessment 
for audit planning purposes, we determined that fair value less cost of 
disposal of the Cashback CGU had a high degree of estimation uncertainty, 
with a potential range of reasonable outcomes greater than our 
materiality for the financial statements as a whole. 

In conducting our final audit work, we concluded that reasonably 
possible changes to key assumptions in the fair value less cost of 
disposal of the Cashback CGU would not be expected to result in 
material impairment. 

Our response
We performed the tests below rather than seeking to rely on any of 
the Group’s controls because the nature of the balance is such that we 
would expect to obtain audit evidence primarily through the detailed 
procedures described.

Our procedures included: 

•  Our sector experience: We evaluated the forecast revenue growth 
rate using our own understanding of the Cashback business, the 
industry it operates in and the current economic conditions in the UK; 

•  Benchmarking assumptions: We assessed and challenged the 

forecast revenue growth rate through comparison to external industry 
forecasts and historical performance. With the assistance of our corporate 
finance specialists, we independently derived an acceptable range 
for the discount rate and compared that with the Group’s selected 
discount rate;

•  Sensitivity analysis: We performed sensitivity analysis on the key 

assumptions to identify the breakeven point for each assumption; and

•  Assessing transparency: We assessed whether the disclosures 

about the sensitivity of the outcome of the impairment assessment 
to changes in the key assumptions reflect the risks inherent in the 
recoverable amount of the goodwill and have also considered 
their adequacy.

Our results
We found the Group’s conclusion that there is no impairment of the 
Cashback CGU goodwill to be acceptable (2022: acceptable).

131

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportIndependent Auditor’s Report continued
to the members of Moneysupermarket.com Group plc

2. Key audit matters: our assessment of risks of material misstatement continued

The risk

Our response

Recoverability of Parent Company 
investments and amounts due from 
subsidiary undertakings
Investment in subsidiary 
(£181.7 million; 2022: £181.7 million)

Amounts due from subsidiary undertakings 
(£224.3 million; 2022: £220.4 million)

Refer to page 99 (Audit Committee Report), 
page 173 (accounting policy) and page 175 
(financial disclosures).

Low risk, high value:
The carrying amount of the Parent Company’s investment in subsidiary 
and amounts due from subsidiary undertakings represents 99.6% 
(2022: 99.7%) of the Parent Company’s total assets. Their recoverability 
is not a high risk of significant misstatement or subject to 
significant judgement. 

However, due to their materiality in the context of the Parent Company 
financial statements, these are considered to be the areas that had the 
greatest effect on our overall Parent Company audit.

We performed the tests below rather than seeking to rely on any of the 
Parent Company’s controls because the nature of the balances are such 
that we would expect to obtain audit evidence primarily through the 
detailed procedures described.

Our procedures included: 

•  Test of detail: We compared the carrying amount of the investment 
in subsidiary with the underlying subsidiary’s draft balance sheet, to 
identify whether the net asset value, being an approximation of its 
minimum recoverable amount, was in excess of its carrying amount;

•  Test of detail: For the amounts due from subsidiary undertakings, 

we assessed, with reference to the net assets of the relevant subsidiary 
draft balance sheet, whether they have a positive net asset value and 
therefore coverage of the amounts owed; and

•  Comparing valuations: We compared the combined carrying value 
of the parent Company’s investments in subsidiaries and receivables 
due from subsidiary undertakings to the combined value in use, or 
fair value less costs of disposal where relevant, calculations for the 
relevant CGUs and to the market capitalisation of the Group to assess 
reasonableness of the recoverability assessment.

Our results 
We found the Company’s conclusion that there is no impairment of its 
investment in subsidiary and amounts due from subsidiary undertakings 
to be acceptable (2022: acceptable).

132

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to the members of Moneysupermarket.com Group plc

3. Our application of materiality and an overview of the scope of our audit
Materiality for the Group financial statements as a whole was set at £4.2 million (2022: £3.9 million), 
determined with reference to a benchmark of Group profit before tax of £92.1 million (2022: Group 
profit before tax of £85.2 million), of which it represents 4.6% (2022: 4.5%).

Materiality for the Parent Company financial statements as a whole was set at £4.1 million 
(2022: £3.8 million), determined with reference to a benchmark of Parent Company total assets, 
limited to be less than materiality for the Group as a whole. It represents 1.0% (2022: 1.0%) of the 
stated benchmark.

In line with our audit methodology, our procedures on individual account balances and 
disclosures were performed to a lower threshold, performance materiality, so as to reduce 
to an acceptable level the risk that individually immaterial misstatements in individual account 
balances add up to a material amount across the financial statements as a whole.

Performance materiality for the Group and Parent Company was set at 75% (2022: 75%) of 
materiality for the financial statements as a whole, which equates to £3.2 million (2022: £2.9 million) 
for the Group and £3.1 million (2022: £2.9 million) for the Parent Company. We applied this 
percentage in our determination of performance materiality because we did not identify any 
factors indicating an elevated level of risk.

We agreed to report to the Audit Committee any corrected or uncorrected identified 
misstatements exceeding £0.2 million (2022: £0.2 million), in addition to other identified 
misstatements that warranted reporting on qualitative grounds.

Of the Group’s sixteen (2022: sixteen) reporting components, we subjected four (2022: five) to 
full scope audits for Group purposes and one (2022: one) to specified risk-focused audit procedures 
over treasury balances. The component for which we performed specified risk-focused procedures 
was not financially significant enough to require an audit for Group reporting purposes, but did 
present specific individual risks that needed to be addressed. Work on all components and the 
audit of the Parent Company was performed by the Group audit team. We set the component 
materialities, which ranged from £1.5m to £3.4m (2022: £1.5m to £3.4m), having regard to the 
mix of size and risk profile of the Group across the components. 

Group profit before tax
£92.1m (2022: £85.2m)

Group materiality
£4.2m (2022: £3.9m)

£4.2m
Whole financial statements 
materiality (2022: £3.9m)

£3.2m
Whole financial statements 
performance materiality 
(2022: £2.9m)

£3.4m
Range of materiality 
at 5 components 
(£1.5m to £3.4m) 
(2022: £1.5m to £3.4m)

£0.2m
Misstatements reported 
to the Audit Committee 
(2022: £0.2m)

  Group PBT

  Group materiality

The components within the scope of our work accounted for the percentages illustrated opposite.

  Full scope for group audit purposes 2023

For the residual components, we performed analysis at an aggregated Group level to re-examine 
our assessment that there were no significant risks of material misstatement within these.

The scope of our audit work performed was predominantly substantive as we placed limited 
reliance upon the Group’s internal control over financial reporting.

  Specified risk-focused audit procedures 2023

  Full scope for group audit purposes 2022

  Specified risk-focused audit procedures 2022

  Residual components

Group revenue

6
7

94%

(2022: 93%)

93
94

Group profit before tax

12

11

57

88%

(2022: 89%)

84
81

Group total assets

7

2
6

2

98%

(2022: 94%)

92
91

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to the members of Moneysupermarket.com Group plc

4. The impact of climate change on our audit
In planning our audit, we have considered the potential impact of risks arising from climate 
change on the Group’s business and its financial statements.

The Group has set out its commitments to be operational net zero by 2030 and net zero by 
2050. Further information is provided in the Group’s Task Force for Climate-Related Financial 
Disclosures (‘TCFD’) on pages 53 to 56.

We considered whether these risks could plausibly affect the liquidity or covenant compliance 
in the going concern period by assessing the Directors’ sensitivities over the level of available 
financial resources and covenant thresholds indicated by the Group’s financial forecasts taking 
account of severe, but plausible adverse effects that could arise from these risks individually 
and collectively. 

Our procedures included:

As a part of our audit we have performed a risk assessment, including making enquiries of 
management, reading Board meeting minutes and applying our knowledge of the Group and 
sector in which it operates to understand the extent of the potential impact of climate change 
risk on the Group’s financial statements. Taking into account the nature of the business, we have 
not assessed climate related risk to be significant to our audit this year. There was no impact on 
our key audit matters.

•  We critically assessed assumptions and potential liabilities in the base case and severe, 

but plausible, downside scenarios relevant to liquidity and covenant metrics, in particular 
by comparing to approved budgets and using our knowledge of the Group and the sector 
in which it operates;

•  We also compared past budgets to actual results to assess the Directors’ track record 

of budgeting accurately; and

We have read the Group’s TCFD disclosures in the front half of the Annual Report and 
considered consistency with the financial statements and our audit knowledge.

5. Going concern 
The Directors have prepared the financial statements on the going concern basis as they do 
not intend to liquidate the Group or the Company or to cease their operations, and as they have 
concluded that the Group’s and the Company’s financial position means that this is realistic. 
They have also concluded that there are no material uncertainties that could have cast significant 
doubt over their ability to continue as a going concern for at least a year from the date of 
approval of the financial statements (“the going concern period”). 

We used our knowledge of the Group, its industry and the general economic environment to 
identify the inherent risks to its business model and analysed how those risks might affect the 
Group’s and the Parent Company’s financial resources or ability to continue operations over the 
going concern period. The risks that we considered most likely to adversely affect the Group’s 
and the Parent Company’s available financial resources and metrics relevant to debt covenants 
over this period were:

•  The competitive environment and a reduction in consumer demand; 

•  The impact of increased macro-economic uncertainties including inflation in the wider 

UK economy;

•  The potential impact of a significant data breach or cyber-attack, the resulting fines 

and damage to brand strength and reputation; and

•  The impact of regulatory changes and government policy reducing the availability 

of attractive products to customers.

•  We evaluated the achievability of the actions the Directors consider they would take to 

improve the position should the risks materialise, which included a reduction in the ordinary 
dividend payment, a reduction in operating expenses or the slowdown of capital expenditure, 
taking into account the extent to which the Directors can control the timing and outcome 
of these.

We also assessed the completeness and adequacy of the going concern disclosure.

Our conclusions based on this work:

•  we consider that the Directors’ use of the going concern basis of accounting in the 

preparation of the financial statements is appropriate;

•  we have not identified, and concur with the Directors’ assessment that there is not, a material 
uncertainty related to events or conditions that, individually or collectively, may cast significant 
doubt on the Group’s or Company’s ability to continue as a going concern for the going 
concern period;

•  we have nothing material to add or draw attention to in relation to the Directors’ Statement 

in note 2 to the financial statements on the use of the going concern basis of accounting with 
no material uncertainties that may cast significant doubt over the Group and Company’s use 
of that basis for the going concern period, and we found the going concern disclosure in 
note 2 to be acceptable; and

•  the related statement under the Listing Rules set out on page 63 is materially consistent with 

the financial statements and our audit knowledge.

However, as we cannot predict all future events or conditions and as subsequent events may 
result in outcomes that are inconsistent with judgements that were reasonable at the time they 
were made, the above conclusions are not a guarantee that the Group or the Company will 
continue in operation.

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to the members of Moneysupermarket.com Group plc

6. Fraud and breaches of laws and regulations – ability to detect
Identifying and responding to risks of material misstatement due to fraud
To identify risks of material misstatement due to fraud (“fraud risks”) we assessed events 
or conditions that could indicate an incentive or pressure to commit fraud or provide an 
opportunity to commit fraud. Our risk assessment procedures included:

As the Group is regulated, our assessment of risks involved gaining an understanding 
of the control environment including the entity’s procedures for complying with 
regulatory requirements.

We communicated identified laws and regulations throughout our team and remained alert 
to any indications of non-compliance throughout the audit.

•  Enquiring of Directors, the Audit Committee, the Risk and Sustainability Committee, 

The potential effect of these laws and regulations on the financial statements varies considerably.

Internal Audit and inspection of policy documentation as to the Group’s high-level policies 
and procedures to prevent and detect fraud, including the Internal Audit function, and the 
Group’s channel for “whistleblowing”, as well as whether they have knowledge of any actual, 
suspected or alleged fraud;

•  Reading Board, Audit Committee, and Risk and Sustainability Committee meeting minutes;

•  Considering remuneration incentive schemes and performance targets for Directors including 

the revenue growth, EBITDA and Adjusted EPS growth targets for remuneration;

•  Using analytical procedures to identify any unusual or unexpected relationships.

We communicated identified fraud risks throughout the audit team and remained alert to any 
indications of fraud throughout the audit. 

As required by auditing standards, and taking into account possible pressures to meet profit 
targets, we perform procedures to address the risk of management override of controls, in 
particular the risk that Group management may be in a position to make inappropriate accounting 
entries and the risk of bias in accounting estimates and judgements such as the recoverable 
amount of Goodwill attributed to the Cashback cash generating unit. On this audit we do not 
believe there is a fraud risk related to revenue recognition because the degree of estimation 
subjectivity for the revenue accrual is low and revenue generated throughout the period 
converts to cash within a reasonably short period.

We did not identify any additional fraud risks.

We performed procedures including: 

•  Identifying journal entries and other adjustments to test based on risk criteria and comparing 
the identified entries to supporting documentation. These included those posted to unusual 
accounts and those posted by senior finance management; and

•  Assessing whether the judgements made in making accounting estimates are indicative 

of a potential bias.

Identifying and responding to risks of material misstatement related to compliance 
with laws and regulations
We identified areas of laws and regulations that could reasonably be expected to have a material 
effect on the financial statements from our general commercial and sector experience, through 
discussion with the Directors and other management (as required by auditing standards), and 
from inspection of the Group’s regulatory correspondence and discussed with the Directors and 
other management the policies and procedures regarding compliance with laws and regulations. 

135

Firstly, the Group is subject to laws and regulations that directly affect the financial statements 
including financial reporting legislation (including related companies legislation), distributable 
profits legislation and taxation legislation and we assessed the extent of compliance with these 
laws and regulations as part of our procedures on the related financial statement items.

Secondly, the Group is subject to many other laws and regulations where the consequences 
of non-compliance could have a material effect on amounts or disclosures in the financial 
statements, for instance through the imposition of fines or litigation. We identified the following 
areas as those most likely to have such an effect: data protection laws and laws and regulations 
of various bodies that regulate the Group’s activities including the Competition and Marketing 
Authority (CMA), the Financial Conduct Authority (FCA), the Information Commissioners Office 
(ICO), the Office of Gas and Electricity (Ofgem) and the Office of Communications (Ofcom). 
Auditing standards limit the required audit procedures to identify non-compliance with these 
laws and regulations to enquiry of the Directors and other management and inspection of 
regulatory and legal correspondence, if any. Therefore, if a breach of operational regulations 
is not disclosed to us or evident from relevant correspondence, an audit will not detect 
that breach.

Context of the ability of the audit to detect fraud or breaches of law or regulation
Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have 
detected some material misstatements in the financial statements, even though we have properly 
planned and performed our audit in accordance with auditing standards. For example, the 
further removed non-compliance with laws and regulations is from the events and transactions 
reflected in the financial statements, the less likely the inherently limited procedures required 
by auditing standards would identify it. 

In addition, as with any audit, there remained a higher risk of non-detection of fraud, as fraud 
may involve collusion, forgery, intentional omissions, misrepresentations, or the override of 
internal controls. Our audit procedures are designed to detect material misstatement. We are 
not responsible for preventing non-compliance or fraud and cannot be expected to detect 
non-compliance with all laws and regulations.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportIndependent Auditor’s Report continued
to the members of Moneysupermarket.com Group plc

7. We have nothing to report on the other information in the 
Annual Report
The Directors are responsible for the other information presented in the Annual Report together 
with the financial statements. Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, except as explicitly stated 
below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether, based on 
our financial statements audit work, the information therein is materially misstated or inconsistent 
with the financial statements or our audit knowledge. Based solely on that work we have not 
identified material misstatements in the other information.

Strategic Report and Directors’ Report 
Based solely on our work on the other information: 

•  we have not identified material misstatements in the Strategic Report and the Directors’ Report; 

•  in our opinion the information given in those reports for the financial year is consistent with 

the financial statements; and 

•  in our opinion those reports have been prepared in accordance with the Companies Act 2006. 

We are also required to review the Viability Statement, set out on page 71 under the Listing Rules. 
Based on the above procedures, we have concluded that the above disclosures are materially 
consistent with the financial statements and our audit knowledge.

Our work is limited to assessing these matters in the context of only the knowledge acquired 
during our financial statements audit. As we cannot predict all future events or conditions and 
as subsequent events may result in outcomes that are inconsistent with judgements that were 
reasonable at the time they were made, the absence of anything to report on these statements 
is not a guarantee as to the Group’s and Company’s longer-term viability.

Corporate governance disclosures 
We are required to perform procedures to identify whether there is a material inconsistency 
between the Directors’ corporate governance disclosures and the financial statements and 
our audit knowledge.

Based on those procedures, we have concluded that each of the following is materially 
consistent with the financial statements and our audit knowledge: 

•  the Directors’ statement that they consider that the Annual Report and financial statements 

taken as a whole is fair, balanced and understandable, and provides the information necessary 
for shareholders to assess the Group’s position and performance, business model and strategy; 

Directors’ Remuneration Report 
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly 
prepared in accordance with the Companies Act 2006. 

•  the section of the Annual Report describing the work of the Audit Committee, including the 

significant issues that the Audit Committee considered in relation to the financial statements, 
and how these issues were addressed; and

•  the section of the Annual Report that describes the review of the effectiveness of the Group’s 

risk management and internal control systems.

We are required to review the part of the Corporate Governance Statement relating to the 
Group’s compliance with the provisions of the UK Corporate Governance Code specified by 
the Listing Rules for our review. We have nothing to report in this respect. 

Disclosures of emerging and principal risks and longer-term viability 
We are required to perform procedures to identify whether there is a material inconsistency 
between the Directors’ disclosures in respect of emerging and principal risks and the viability 
statement, and the financial statements and our audit knowledge. 

Based on those procedures, we have nothing material to add or draw attention to in relation to: 

•  the Directors’ confirmation within the Risk Management Statement (page 66) that they have 

carried out a robust assessment of the emerging and principal risks facing the Group, including 
those that would threaten its business model, future performance, solvency and liquidity; 

•  the disclosures on pages 66 to 70 describing these risks and how emerging risks are 

identified, and explaining how they are being managed and mitigated; and

•  the Directors’ explanation in the Viability Statement of how they have assessed the prospects 
of the Group, over what period they have done so and why they considered that period to be 
appropriate, and their statement as to whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions. 

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8. We have nothing to report on the other matters on which we are 
required to report by exception 
Under the Companies Act 2006, we are required to report to you if, in our opinion: 

•  adequate accounting records have not been kept by the Parent Company, or returns 
adequate for our audit have not been received from branches not visited by us; or 

•  the Parent Company financial statements and the part of the Directors’ Remuneration Report 

to be audited are not in agreement with the accounting records and returns; or 

10. The purpose of our audit work and to whom we owe 
our responsibilities 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 
of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters we are required to state to them in an Auditor’s 
Report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and the Company’s members, as a 
body, for our audit work, for this report, or for the opinions we have formed. 

Jatin Patel (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
15 Canada Square
London
E14 5GL
16 February 2024

•  certain disclosures of Directors’ remuneration specified by law are not made; or 

•  we have not received all the information and explanations we require for our audit. 

We have nothing to report in these respects. 

9. Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 129, the Directors are responsible for: 
the preparation of the financial statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error; assessing 
the Group and Parent Company’s ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern; and using the going concern basis of accounting unless they 
either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue our 
opinion in an Auditor’s Report. Reasonable assurance is a high level of assurance, but does not 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s website at  
www.frc.org.uk/auditorsresponsibilities.

The Company is required to include these financial statements in an annual financial report 
prepared under Disclosure Guidance and Transparency Rule 4.1.17R and 4.1.18R. This Auditor’s 
Report provides no assurance over whether the annual financial report has been prepared in 
accordance with those requirements. 

137

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportConsolidated Statement of Comprehensive Income
for the year ended 31 December 2023

Revenue

Cost of sales

Gross profit
Distribution expenses

Administrative expenses

Operating profit
Finance income

Finance expense

Share of post-tax loss of equity accounted investees

Profit before tax
Taxation

Profit for the year

Total other comprehensive income – items that will not be reclassified to profit and loss:

Change in fair value of financial instruments

Total comprehensive income for the year

Profit/(loss) attributable to:

Owners of the Company

Non-controlling interest

Profit for the year

Total comprehensive income attributable to:

Owners of the Company

Non-controlling interest

Total comprehensive income for the year

All profit and other comprehensive income relate to continuing operations.

Earnings per share

Basic earnings per ordinary share (p)

Diluted earnings per ordinary share (p)

138

Year ended
31 December
2023
£m

Year ended
31 December
2022
£m

432.1

(139.7)

292.4

(41.8)

(153.3)

97.3

0.1

(5.3)

—

92.1

(19.8)

72.3

(0.1)

72.2

72.7

(0.4)

72.3

72.6

(0.4)

72.2

13.5

13.5

387.6

(125.1)

262.5

(40.1)

(133.4)

89.0

 0.3

(3.8)

(0.3)

85.2

(15.9)

69.3

(2.0)

67.3

68.3

1.0

69.3

66.3

1.0

67.3

12.7

12.7

Note

3

5

7

7

8

13

26

26

9

9

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportConsolidated Statement of Financial Position
at 31 December 2023

31 December
2023
£m

31 December
2022
£m

Note

31 December
2023
£m

31 December
2022
£m

Note

Liabilities

Non-current liabilities
Other payables

Borrowings

35.4

279.9

5.5

Deferred tax liabilities

320.8

Total non-current liabilities

63.5

8.3

—

16.6

88.4

409.2

Current liabilities
Trade and other payables

Borrowings

Current tax liabilities

Total current liabilities

Total liabilities

Equity
Share capital

Share premium

Reserve for own shares

Retained earnings

Other reserves

Equity attributable to the owners of the Company
Non-controlling interest

Total equity

Total equity and liabilities

Assets

Non-current assets
Property, plant and equipment

Intangible assets and goodwill

Other investments

Total non-current assets

Current assets
Trade and other receivables

Prepayments

Current tax assets

Cash and cash equivalents

Total current assets

Total assets

11

12

13

14

32.1

260.3

5.4

297.8

79.3

10.1

1.3

16.6

107.3

405.1

The Financial Statements were approved by the Board of Directors and authorised for issue 
on 16 February 2024. They were signed on its behalf by:

Peter Duffy
Chief Executive Officer

Niall McBride
Chief Financial Officer

139

15

16

17

15

16

18

26

25.4

—

15.8

41.2

103.3

34.5

—

137.8

179.0

0.1

205.5

(2.4)

(46.3)

63.6

220.5

5.6

226.1

405.1

27.7

30.0

22.5

80.2

99.5

14.0

0.8

114.3

194.5

0.1

205.4

(2.4)

(58.1)

63.7

208.7

6.0

214.7

409.2

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportConsolidated Statement of Changes in Equity
for the year ended 31 December 2023

At 1 January 2022
Profit for the year

Other comprehensive income for the year

Total comprehensive income for the year

Acquisition of subsidiary with non-controlling interest

Purchase of shares by employee trusts

Exercise of LTIP awards

Equity dividends

Share-based payments

At 31 December 2022

Profit for the year

Other comprehensive income for the year

Total comprehensive income for the year

New shares issued

Purchase of shares by employee trusts

Exercise of LTIP awards

Equity dividends

Share-based payments

At 31 December 2023

Note

13

10

21

13

10

21

Share 
capital
£m

0.1

Share
premium
£m

205.4

Reserve for
own shares
£m

(2.6)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

0.1

205.4

—

—

—

—

—

—

—

—

—

—

—

0.1

—

—

—

—

0.1

205.5

—

—

—

—

(0.3)

0.5

—

—

(2.4)

—

—

—

—

(0.5)

0.5

—

—

(2.4)

140

Retained
earnings
£m

Other
reserves
£m

Equity
attributable
 to the
owners of
the Company
£m

203.3

68.3

(2.0)

66.3

—

(0.3)

—

(62.8)

2.2

208.7

72.7

(0.1)

72.6

0.1

(0.5)

—

(63.4)

3.0

Non-
controlling
interest
£m

4.3

1.0

—

1.0

0.7

—

—

—

—

6.0

(0.4)

—

(0.4)

—

—

—

—

—

65.1

—

(1.4)

(1.4)

—

—

—

—

—

63.7

— 

(0.1)

(0.1)

—

—

—

—

—

63.6

220.5

5.6

Total 
equity
£m

207.6

69.3

(2.0)

67.3

0.7

(0.3)

—

(62.8)

2.2

214.7

72.3

(0.1)

72.2

0.1

(0.5)

—

(63.4)

3.0

226.1

(64.7)

68.3

(0.6)

67.7

—

—

(0.5)

(62.8)

2.2

(58.1)

72.7

—

72.7

—

—

(0.5)

(63.4)

3.0

(46.3)

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportConsolidated Statement of Changes in Equity continued
for the year ended 31 December 2023

Reserve for own shares
The reserve for the Company’s own ordinary shares comprises the cost of the Company’s ordinary shares held by the Group through employee trusts. At 31 December 2023, the Group held 
313,695 (2022: 339,657) ordinary shares at a cost of 0.02p per share (2022: 0.02p) through a Share Incentive Plan trust for the benefit of the Group’s employees.

The Group also held 144,106 (2022: 151,723) shares through an Employee Benefit Trust at an average cost of 249.92 per share (2022: 204.80p) for the benefit of employees participating 
in the various Long Term Incentive Plan schemes.

Other reserves

Fair value reserve

Merger reserve

Revaluation reserve

Total

31 December
2023
£m

31 December
2022
£m

4.9

16.9

41.8

63.6

5.0

16.9

41.8 

63.7

The fair value reserve of £4.9m (2022: £5.0m) represents amounts recognised in other comprehensive income in relation to changes in fair value of investments and amounts recognised directly 
in equity on initial recognition of non-controlling interest.

The merger and revaluation reserve balances relate to the acquisition of Moneysupermarket.com Financial Group Limited by the Company. The merger reserve of £16.9m (2022: £16.9m) represents 
45% of the book value of assets and liabilities transferred and the revaluation reserve of £41.8m (2022: £41.8m) represents 45% of the fair value of the intangible assets transferred, net of amounts 
recycled to retained earnings.

141

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportConsolidated Statement of Cash Flows 
for the year ended 31 December 2023

Cash flows from operating activities
Profit for the year

Adjustments to reconcile Group profit to net cash flow from operating activities:

Amortisation of intangible assets

Depreciation of property, plant and equipment

Share of post-tax loss of equity accounted investees

Net finance expense

Equity-settled share-based payment transactions

Income tax expense

Change in trade and other receivables

Change in trade and other payables

Income tax paid

Net cash from operating activities

Cash flows from investing activities
Interest received

Acquisition of property, plant and equipment

Acquisition of intangible assets

Acquisition of subsidiaries, net of cash acquired

Acquisition of investments

Net cash used in investing activities

Cash flows from financing activities
Dividends paid

Proceeds from share issue

Purchase of shares by employee trusts

Proceeds from borrowings

Repayment of borrowings

Interest paid

Repayment of lease liabilities

Net cash used in financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at 1 January

Cash and cash equivalents at 31 December

142

Year ended
31 December
2023
£m

Year ended
31 December
2022
£m

Note

72.3

30.4

4.2

—

5.2

3.0

19.8

(17.6)

13.5

(28.6)

102.2

0.1

(0.5)

(10.5)

(10.0)

—

(20.9)

(63.4)

0.1

(0.5)

53.5

(63.0)

(5.1)

(2.9)

(81.3)

0.0

16.6

16.6

69.3

21.7

4.8

0.3

3.5

2.2

15.9

3.0

1.7

(18.0)

104.4

0.0

(0.8)

(10.6)

(5.3)

(0.2)

(16.9)

(62.8)

— 

(0.3)

62.0

(75.5)

(3.7)

(3.1)

(83.4)

4.1

12.5

16.6

12

11

7

21

8

10

19

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportChanges in Liabilities from Financing Activities

At 1 January 2022

Changes from financing cash flows
Proceeds from borrowings

Repayment of borrowings

Interest paid

Repayment of lease liabilities

Total changes from financing cash flows

Other changes
Interest expense

Balance at 31 December 2022

At 1 January 2023

Changes from financing cash flows
Proceeds from borrowings

Repayment of borrowings

Interest paid

Repayment of lease liabilities

Total changes from financing cash flows

Other changes
Interest expense

Extension of existing lease

At 31 December 2023

143

Borrowings
£m

57.5

Lease
liabilities
£m

31.7

62.0

(75.5)

(2.6)

—

(16.1)

2.6

44.0

44.0

53.5

(63.0)

(4.1)

— 

(13.6)

4.1

— 

34.5

—

—

(1.1)

(3.1)

(4.2)

1.1

28.6

28.6

—

—

(1.0)

(2.9)

(3.9)

1.0

0.5

26.2

Total
£m

89.2

62.0

(75.5)

(3.7)

(3.1)

(20.3)

3.7

72.6

72.6

53.5

(63.0)

(5.1)

(2.9)

(17.5)

5.1

0.5

60.7

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements

1. Corporate information
The Consolidated Financial Statements of Moneysupermarket.com Group PLC, a public 
company incorporated and domiciled in England (registered at Moneysupermarket House, 
St David’s Park, Ewloe, Chester, CH5 3UZ), and its subsidiaries (together referred to as the 
‘Group’) for the year ended 31 December 2023, were authorised for issue in accordance with 
a resolution of the Directors on 16 February 2024. The Consolidated Financial Statements have 
been prepared in accordance with UK-adopted international accounting standards. All amounts in 
the Consolidated Financial Statements have been rounded to the nearest £100,000. The 
Company has elected to prepare its Company Financial Statements in accordance with FRS 102 
– The Financial Reporting Standard applicable in the UK and Republic of Ireland; these are 
presented on pages 171 and 172.

The principal activity of the Group is to provide price comparison and lead generation services 
to customers through its websites.

2. Summary of significant accounting policies
The Group has consistently applied the following accounting policies to all periods presented 
in these Consolidated Financial Statements, unless mentioned otherwise.

Basis of preparation
The Consolidated Financial Statements are prepared on the historical cost basis, except where 
otherwise stated. Comparative figures presented in the Consolidated Financial Statements 
represent the year ended 31 December 2022.

Going concern
The Directors have prepared the financial statements on a going concern basis for the 
following reasons. 

As at 31 December 2023, the Group’s external debt comprised an amortising loan (with 
a balance outstanding of £30m, repayable by October 2024) and a revolving credit facility 
(‘RCF’), (of which £4.5m of the £125m available was drawn down). In June 2023, the RCF was 
increased from £90m to £125m and its term was extended from three to four years, with the 
option of a further year. This means that the current RCF is due for renewal in June 2027 unless 
the option is taken to extend to June 2028. Since the year end the balance of £4.5m has been 
fully repaid and no further amounts have been drawn down. The operations of the business 
have been impacted by macroeconomic uncertainty caused by high inflation and rising interest 
rates, as well as the continued impact of high wholesale prices on the energy switching market. 
However, the Group remains profitable, cash generative and compliant with the covenants of 
the bank loan and RCF.

The Directors have prepared cash flow forecasts for the Group, including its cash position, for 
a period of at least 12 months from the date of approval of the financial statements. The Directors 
note the Group’s net current liability position and have also considered the effect of potential 
cost-of-living trading headwinds and recession and competition such as new entrants upon the 
Group’s business, financial position, and liquidity in severe, but plausible, downside scenarios. 
The scenarios modelled take into account the potential downside trading impacts from 

recession, sustained cost-of-living increases, competitive pressures and any one-off cash 
impacts on top of a base scenario derived from the Group’s latest forecasts. The severe, but 
plausible, downside scenarios modelled, under a detailed exercise at a channel level, included 
minimal recovery of energy over the period of the cash flow forecasts and in the most severe 
scenarios reflected some of the possible cost mitigations that could be taken. The impact these 
scenarios have on the financial resources, including the extent of utilisation of the available debt 
arrangements and impact on covenant calculations has been modelled. The possible mitigating 
circumstances and actions in the event of such scenarios occurring that were considered by 
the Directors included cost mitigations such as a reduction in the ordinary dividend payment, 
a reduction in operating expenses or the slowdown of capital expenditure. A reverse stress test 
has also been performed, which assumes the maximum available drawdown of borrowings, 
whilst maintaining covenant compliance.

The scenarios modelled and the reverse stress test showed that the Group and the Parent 
Company will be able to operate at adequate levels of liquidity for at least the next 12 months 
from the date of signing the financial statements. The Directors, therefore, consider that the 
Group and Parent Company have adequate resources to continue in operational existence for 
at least 12 months from the date of approval of the financial statements and have prepared 
them on a going concern basis.

Consideration of climate change
In preparing the financial statements, the Directors have considered the impact of climate 
change and there has been no material impact identified in the reporting period on the financial 
reporting judgements and estimates. The Directors considered the risks with respect to going 
concern and viability, as well as the cashflow forecasts used in the impairment assessment, and 
noted no material risks within the planning period. Whilst there is no material financial impact to 
the Group expected from climate change within the reporting and forecast period of the Group, 
the Directors will assess these risks regularly against the judgements and estimates used in 
preparation of the financial statements.

Use of estimates and judgements
The preparation of Consolidated Financial Statements requires management to make judgements, 
estimates and assumptions that affect the application of accounting policies and the reported 
amounts of assets, liabilities, income and expenses. Actual results may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the period in which the estimate is revised and in any 
future periods affected.

There are no assumptions or estimation uncertainties at 31 December 2023 that may have 
a significant risk of resulting in a material adjustment to the carrying amounts of assets and 
liabilities in the next financial year.

Information about judgements made in applying accounting policies that have the most impact 
on the amounts recognised in the Consolidated Financial Statements is included in the 
following notes:

•   Note 12 intangible assets and goodwill (capitalisation of software and development costs).

144

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportAcquisitions on or after 1 January 2010
For acquisitions on or after 1 January 2010, the Group measures goodwill at the acquisition date as:

•  the fair value of the consideration transferred; plus

•  the recognised amount of any non-controlling interests in the acquiree; plus

•  if the business combination is achieved in stages, the fair value of the existing equity interest 

in the acquiree; less

•  the net recognised amount (fair value) of the identifiable assets acquired and liabilities assumed.

When the excess is negative, a bargain purchase gain is recognised immediately in profit 
or loss.

The consideration transferred does not include amounts related to the settlement of pre-existing 
relationships. Such amounts are generally recognised in profit or loss.

Costs related to the acquisition, other than those associated with the issue of debt or equity 
securities, that the Group incurs in connection with a business combination are expensed 
as incurred.

Any contingent amount payable is recognised at fair value at the acquisition date. If the 
contingent amount is classified as equity, it is not remeasured and settlement is accounted for 
within equity. Otherwise, subsequent changes to the fair value of the contingent amount are 
recognised in profit or loss. Where the contingent amount is dependent on future employment, 
it is treated as a cost of continuing employment, and therefore is recognised as an expense over 
the relevant period.

Deferred consideration comprises obligations to pay specified amounts at future dates, 
i.e. there is no uncertainty about the amount to be paid. It is recognised and measured at fair 
value at the date of acquisition and it is included in the consideration transferred. The unwinding 
of any interest element or deferred consideration is recognised in the Income Statement.

Notes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Basis of consolidation
These Consolidated Financial Statements incorporate the Financial Statements of the Company 
and all its subsidiaries.

Subsidiaries are entities controlled by the Group. The Group controls an entity when it is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to affect those returns through its power over the entity. The acquisition date is the date 
on which control is transferred to the acquirer. The Financial Statements of subsidiaries are 
included in the Consolidated Financial Statements from the date that control commences 
until the date that control ceases. 

Associates are those entities in which the Group has significant influence, but not control 
or joint control, over the financial and operating policies. A joint venture is an arrangement 
in which the Group has joint control, whereby the Group has rights to the net assets of the 
arrangement, rather than rights to its assets and obligations for its liabilities.

Interests in associates and joint ventures are accounted for using the equity method. They are 
initially recognised at cost, which includes transaction costs. Subsequent to initial recognition, 
the Consolidated Financial Statements include the Group’s share of the profit or loss and other 
comprehensive income (‘OCI’) of equity accounted investees, until the date on which 
significant influence or joint control ceases.

Intra-group balances and transactions, and any unrealised income and expenses arising from 
intra-group transactions, are eliminated.

Non-controlling interest is measured at the proportionate share of the entity’s net assets. 
On initial recognition this includes the proportionate share of the pre-acquisition net assets 
of Travelsupermarket Limited and the net assets arising on the acquisitions of Icelolly Marketing 
Limited and Podium Solutions Limited.

Subsidiaries’ exemption from audit by parental guarantee
The Company has provided a parental guarantee under section 479C of the Companies Act 
(2006) over the outstanding liabilities of some of its subsidiaries as at 31 December 2023 until 
they are settled in full. The subsidiaries covered by the parental guarantee are exempt from 
the requirements of the Companies Act (2006) relating to the audit of their individual accounts 
in accordance with section 479A. The guarantee covers all of the Company’s wholly-owned 
subsidiaries and a list of these companies is included in note 25. This parental guarantee was 
not provided in the prior year.

Accounting for business combinations
From 1 January 2010 the Group has applied IFRS 3 – Business Combinations (2008) in accounting 
for business combinations using the acquisition method. The change in accounting policy has 
been applied prospectively.

145

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Acquisitions between establishment of the Group (22 June 2007) and 1 January 2010
For acquisitions between 22 June 2007 and 1 January 2010, goodwill represents the excess of 
the cost of the acquisition over the Group’s interest in the recognised amount (generally fair 
value) of the identifiable assets, liabilities and contingent liabilities of the acquiree. When the 
excess was negative, a bargain purchase gain was recognised immediately in profit or loss.

Transaction costs, other than those associated with the issue of debt or equity securities, that 
the Group incurred in connection with business combinations were capitalised as part of the 
cost of the acquisition.

The Group was established via a series of transactions that occurred concurrently on 
22 June 2007. These comprised the incorporation of the Company with Simon Nixon as sole 
shareholder, the acquisition by the Company using a share for share exchange of Simon Nixon’s 
45% interest in Moneysupermarket.com Financial Group Limited and the acquisition by the 
Company of all other shares in Moneysupermarket.com Financial Group Limited from third 
parties. The acquisition of Simon Nixon’s shares was between two parties, being Simon Nixon 
and the Company, who were under common control at the time of the transaction. The acquisition 
was of an interest in a company which gave the investor a significant influence in the Company 
and it was concluded that this arrangement was a common control transaction and not within 
the scope of IFRS 3 – Business Combinations.

As a result the Company accounted for this 45% interest in Moneysupermarket.com Financial 
Group Limited at original carrying value rather than fair value at the date of the acquisition. 
The acquisition of the remaining shares in Moneysupermarket.com Financial Group Limited 
was accounted for in accordance with IFRS 3 – Business Combinations applying the accounting 
guidance for a business combination achieved in stages. This resulted in the fair value of the 
identifiable assets, liabilities and contingent liabilities of Moneysupermarket.com Financial 
Group Limited being recognised in full and the goodwill in respect of the acquisition from 
third parties being recognised.

Revenue
Revenue is derived from the Group’s principal activity of providing price comparison and lead 
generation services on the internet. The Group generates fees from internet lead generation 
and commissions from brokerage sales through a variety of contractual arrangements.

Revenue is recognised when the Group has satisfied its performance obligations relating to 
a transaction. IFRS 15 – Revenue from Contracts with Customers requires the Group to allocate 
the transaction price to separate performance obligations within a contract.

The following table provides information about the nature and timing of the satisfaction 
of performance obligations and the related revenue recognition policies.

Type of sales 
transaction

Nature and timing of satisfaction 
of performance obligations

Price comparison 
services

The performance obligation is the 
provision of an internet lead to a 
provider’s website.

The trigger for the transaction price 
to become receivable is usually 
a completed sale on the provider’s 
website. However, for some contracts 
the trigger is the point at which the 
lead is provided (usually a ‘click’ 
transferring the user from MSMG’s 
website to the provider).

The transaction price is either 
a fixed amount per completed sale 
or a variable amount derived from 
the terms of the completed sale.

Cashback services Revenue is generated from 

rendering services to the merchant. 
The performance obligation is 
the provision of an internet lead 
to a merchant’s website. 

The trigger for the transaction price 
to become receivable is a completed 
sale on the merchant’s website. 

The transaction price is derived from 
the terms of the completed sale.

Revenue recognition policies

Revenue is recognised in the period 
in which the lead is provided.

At the period end an estimate 
of accrued revenue is made for 
leads (clicks) provided that have 
resulted in completed sales. This 
is based on the volume of leads 
provided in the period, historic 
conversion rates and the expected 
price per completed sale.

For some contracts, an estimate 
of accrued revenue is also made for 
leads that will result in completed 
renewals. This is based on expected 
renewal rates and premiums.

Revenue is recognised in the period 
in which the lead is provided.

At the period end an estimate of 
accrued revenue is made for leads 
provided that will result in completed 
sales. This is based on the volume of 
leads provided in the period, historic 
conversion rates and the expected 
price per completed sale.

From historical experience and post-year end confirmation, the Group does not expect 
there to be a material difference between the revenue accrued at the year end and the amount 
subsequently billed. Also, given there is a large volume of low value transactions, the risk of 
a significant reversal in the amount of cumulative revenue recognised is unlikely.

Judgement is applied in defining the customer for the cashback services. The customer is the 
merchant and the service provided is the delivery of an internet lead to their website. Accordingly, 
the cashback provided to members is not consideration payable to a customer and is recognised 
in cost of sales and fees that are receivable from members for premium membership are 
recognised as a reduction in cost of sales.

146

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Cost of sales
The Group recognises associated costs of internet lead generation in the period that the lead 
is generated. Costs in respect of incentive payments made by the Group to users and members 
of our websites and revenue share for B2B partnerships are also included in cost of sales. 

Unclaimed cashback balances in respect of members who have had no account activity for 
a consecutive 12 month period are released as a credit to cost of sales. This is in accordance 
with the terms and conditions agreed with members.

Advertising costs
The Group incurs costs from advertising via several different media. Costs associated with 
the production of adverts are recognised as an expense once the advert is aired or displayed.

Property, plant and equipment
Property, plant and equipment is stated at cost less accumulated depreciation and any 
accumulated impairment losses. Subsequent expenditure is capitalised only if it is probable 
that the future economic benefits associated with the expenditure will flow to the Group. Where 
parts of an item of property, plant and equipment have different useful lives, they are accounted 
for as separate items of property, plant and equipment.

Depreciation is charged to the Statement of Comprehensive Income on a straight-line basis 
over the estimated useful life of each part of an item of property, plant and equipment. Assets 
under construction are not depreciated until brought into use. The estimated useful lives are 
as follows:

Land and buildings 

Plant and equipment (including IT equipment)  

Office equipment  

Fixtures and fittings 

10–50 years

3 years

5 years

5 years

The useful lives and depreciation rates are reassessed at each reporting date and adjusted 
if appropriate.

Intangible assets and goodwill
Goodwill
Goodwill is measured at cost less any accumulated impairment losses, with the carrying value 
being reviewed for impairment at least annually, and whenever there is an indication that the 
carrying value may be impaired.

Other intangible assets
The cost of other intangible assets acquired in a business combination is fair value as at 
the date of acquisition. After initial recognition, intangible assets are carried at cost less any 
accumulated amortisation and any accumulated impairment losses. All the Group’s intangible 
assets (other than goodwill) have been identified as having finite useful lives. As such, they are 
amortised on a straight-line basis over their useful economic life and assessed for impairment 

147

whenever there is an indication that the intangible asset may be impaired. The amortisation 
expense on intangible assets with finite lives is recognised in the Statement of Comprehensive 
Income. The estimated useful lives are as follows:

Market-related 

Member relationships 

Technology 

5 years (2022: 10 years)

5 years (2022: 10 years)

3 years (2022: 3 years) 

The amortisation period and the amortisation method for an intangible asset with a finite 
useful life are reviewed at least at each reporting date and adjusted if appropriate. This year 
the amortisation period in respect of the market-related and member relationships intangible 
assets has been reduced from 10 years to 5 years to align with our latest estimate of the useful 
economic lives of these assets. This reflects a change in the period of economic benefit that is 
expected to be generated by these assets, which becomes more diluted as they are integrated 
into the Group. It has been treated as a change in accounting estimate in accordance with IAS 8 
– Accounting Policies, Changes in Accounting Estimates and Errors. The additional amortisation 
of £10.7m arising from the change has therefore been recognised in the current year, with no 
adjustment being made to prior years. The annual amortisation charge in respect of these 
assets in future years will reduce from £30.8m to £20.1m.

Internally generated and other intangible assets are amortised under the same method as 
noted above.

Market-related intangible assets are defined as those that are primarily used in the marketing 
or promotion of products and services, for example trademarks, trade names and internet 
domain names.

Member relationships relate to the Cashback vertical and are deemed to have value as they 
provide direct access to potential leads that can be transferred to the merchants’ websites.

Technology-based intangible assets relate to innovations and technical advances such as 
computer software, patented and unpatented technology, databases and trade secrets. Costs 
that are directly attributable to projects of a capital nature are recognised as technology-based 
intangible assets controlled by the Group and are recognised when the following criteria 
are met:

•  it is technically feasible to complete the project so that it will be available for use;

•  management intends to complete the project and use it;

•  there is an ability to use or sell the project;

•  it can be demonstrated how the project will generate probable future economic benefits;

•  adequate technical, financial and other resources to complete the development and to use 

output of the project are available; and

•  the expenditure attributable to the project during its development can be reliably measured.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Intangible assets and goodwill continued
Other intangible assets continued
Directly attributable costs that are capitalised as part of the project can include employee and 
contractor costs. Other development expenditures that do not meet these criteria, as well as 
ongoing maintenance and costs associated with routine upgrades and enhancements, are 
recognised as an expense as incurred.

Subsequent expenditure is capitalised only when it increases the future economic benefits 
embodied in the specific asset to which it relates. All other expenditure, including expenditure 
on internally generated goodwill and brands, is recognised in profit or loss as incurred.

A debt investment is measured at FVOCI if it meets both of the following conditions and is not 
designated as at FVTPL:

•  it is held within a business model whose objective is achieved by both collecting contractual 

cash flows and selling financial assets; and

•  its contractual terms give rise on specified dates to cash flows that are solely payments 

of principal and interest on the principal amount outstanding.

All financial assets not classified as measured at amortised cost or FVOCI as described above 
are measured at FVTPL. This includes all derivative financial assets.

Financial assets – subsequent measurement and gains and losses

Financial instruments
Recognition and initial measurement
Trade receivables and debt securities issued are initially recognised when they are originated. 
All other financial assets and financial liabilities are initially recognised when the Group 
becomes a party to the contractual provisions of the instrument.

Financial assets 
at FVTPL

Financial assets 
at amortised cost

Other investments in equity securities held by the Group are classified as fair value through 
other comprehensive income (‘FVOCI’) – equity instruments are stated at fair value, with any 
resultant gain or loss being recognised directly in other comprehensive income (in the fair 
value reserve).

Cash and cash equivalents comprise cash balances and call deposits.

A financial asset (unless it is a trade receivable without a significant financing component) or 
financial liability is initially measured at fair value plus, for an item not at fair value through profit 
or loss (‘FVTPL’), transaction costs that are directly attributable to its acquisition or issue. A trade 
receivable without a significant financing component is initially measured at the 
transaction price.

Classification and subsequent measurement
Financial assets
Financial assets are not reclassified subsequent to their initial recognition unless the Group 
changes its business model for managing financial assets, in which case all affected financial 
assets are reclassified on the first day of the first reporting period following the change in the 
business model.

A financial asset is measured at amortised cost if it meets both of the following conditions 
and is not designated as at FVTPL:

•  it is held within a business model whose objective is to hold assets to collect contractual cash 

flows; and

•  its contractual terms give rise on specified dates to cash flows that are solely payments 

of principal and interest on the principal amount outstanding.

148

These assets are subsequently measured at fair value. Net gains and losses, 
including any interest or dividend income, are recognised in profit or loss.

These assets are subsequently measured at amortised cost using the 
effective interest method. The amortised cost is reduced by impairment 
losses. Interest income, foreign exchange gains and losses and impairment 
are recognised in profit or loss. Any gain or loss on derecognition is 
recognised in profit or loss.

These assets are subsequently measured at fair value. Interest income 
calculated using the effective interest method, foreign exchange gains 
and losses and impairment are recognised in profit or loss. Other net gains 
and losses are recognised in OCI. On derecognition, gains and losses 
accumulated in OCI are reclassified to profit or loss.

These assets are subsequently measured at fair value. Dividends are 
recognised as income in profit or loss unless the dividend clearly represents 
a recovery of part of the cost of the investment. Other net gains and losses 
are recognised in OCI and are never reclassified to profit or loss.

Debt investments 
at FVOCI

Equity investments 
at FVOCI

Expected credit loss assessment
The Group recognises loss allowances for expected credit losses (‘ECLs’) on financial assets 
measured at amortised cost. The Group measures loss allowances at an amount equal to 
lifetime ECLs. Loss allowances wholly relate to trade receivables and contract assets are always 
measured at an amount equal to lifetime ECLs.

When determining whether the credit risk of a financial asset has increased significantly since 
initial recognition and when estimating ECLs, the Group considers reasonable and supportable 
information that is relevant and available without undue cost or effort. This includes both 
quantitative and qualitative information and analysis, based on the Group’s historical experience 
and informed credit assessment and including forward-looking information. The Group uses 
an allowance matrix to measure the ECLs of trade receivables from individual customers and 
assumes that the credit risk of default on a financial asset has increased significantly if it is 
more than 120 days past due.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Classification and subsequent measurement continued
Expected credit loss assessment continued
The maximum period considered when estimating ECLs is the maximum contractual period 
over which the Group is exposed to credit risk.

At each reporting date, the Group assesses whether financial assets carried at amortised cost 
and debt securities at FVOCI are “credit-impaired”. A financial asset is credit-impaired when 
one or more events that have a detrimental impact on the estimated future cash flows of the 
financial asset have occurred.

Loss allowances for financial assets measured at amortised cost are deducted from the gross 
carrying amount of the assets.

The gross carrying amount of a financial asset is written off when the Group has no reasonable 
expectations of recovering a financial asset in its entirety or a portion thereof. For individual 
customers, the Group has a policy of writing off the gross carrying amount when the financial 
asset is 180 days past due based on historical experience of recoveries of similar assets.

ECLs are a probability-weighted estimate of credit losses. Credit losses are measured as the 
present value of all cash shortfalls (i.e. the difference between the cash flows due to the Group 
in accordance with the contract and the cash flows that the Group expects to receive). ECLs are 
discounted at the effective interest rate of the financial asset.

Financial liabilities – classification, subsequent measurement and gains and losses
Financial liabilities are classified as measured at amortised cost or FVTPL. A financial liability is 
classified as at FVTPL if it is classified as held for trading, it is a derivative or it is designated as 
such on initial recognition. Financial liabilities at FVTPL are measured at fair value and net gains 
and losses, including any interest expense, are recognised in profit or loss. Other financial 
liabilities are subsequently measured at amortised cost using the effective interest method. 
Interest expense and foreign exchange gains and losses are recognised in profit or loss. Any 
gain or loss on derecognition is also recognised in profit or loss.

Derecognition
Financial asset
The Group derecognises a financial asset when the contractual rights to the cash flows from the 
financial asset expire, or it transfers the rights to receive the contractual cash flows in a transaction 
in which substantially all of the risks and rewards of ownership of the financial asset are transferred 
or in which the Group neither transfers nor retains substantially all of the risks and rewards of 
ownership and it does not retain control of the financial asset.

Financial liability
The Group derecognises a financial liability when its contractual obligations are discharged or 
cancelled or expire. The Group also derecognises a financial liability when its terms are modified 
and the cash flows of the modified liability are substantially different, in which case a new 
financial liability based on the modified terms is recognised at fair value.

149

On derecognition of a financial liability, the difference between the carrying amount extinguished 
and the consideration paid (including any non-cash assets transferred or liabilities assumed) is 
recognised in profit or loss.

Fair value measurement
“Fair value” is the price that would be received to sell an asset or paid to transfer a liability 
in an orderly transaction between market participants at the measurement date. The transaction 
is assumed to take place in the principal or, in its absence, the most advantageous market 
to which the Group has access at that date.

A number of the Group’s accounting policies and disclosures require the measurement of fair 
values, for both financial and non-financial assets and liabilities. When one is available, the Group 
measures the fair value of an instrument using the quoted price in an active market for that 
instrument. A market is regarded as “active” if transactions for the asset or liability take place 
with sufficient frequency and volume to provide pricing information on an ongoing basis.

If there is no quoted price in an active market, then the Group uses valuation techniques 
that maximise the use of relevant observable inputs and minimise the use of unobservable 
inputs. The chosen valuation technique incorporates factors that market participants would take 
into account in pricing a transaction. In doing so, the Group consults with appropriate internal 
and external specialists to determine the fair valuation. Key assumptions are benchmarked 
against other comparable companies and sensitised to gain assurance that they fall within 
a reasonable range.

Impairment
Impairment of non-financial assets
The carrying amounts of the Group’s assets are reviewed annually to determine whether there is 
any indication of impairment. If such indication exists, the asset’s recoverable amount is estimated.

For the purposes of impairment reviews, the recoverable amount of the Group’s assets is taken 
to be the higher of their fair value less costs to sell and their value in use.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating 
unit (‘CGU’) exceeds its recoverable amount. Impairment losses are recognised in the Consolidated 
Statement of Comprehensive Income.

See note 12 for full disclosure of how goodwill and impairment losses are allocated across 
the CGUs.

Employee benefits
Defined contribution plans
Obligations for contributions to defined contribution pension plans are recognised as an expense 
in the Consolidated Statement of Comprehensive Income as the related service is provided.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Employee benefits continued
Share-based payment transactions
The Group’s share schemes allow certain Group employees to acquire ordinary shares in the 
Company. The fair value of share awards made is recognised as an employee expense with a 
corresponding increase in equity. The fair value is measured at the award date and spread over 
the period during which the employees become unconditionally entitled to the awards. The fair 
values of the share awards are measured using the Monte Carlo method for options subject 
to a market-based condition and the Black-Scholes model for all others, taking into account 
the terms and conditions upon which the awards were made. The amount recognised as an 
expense is adjusted to reflect the number of share awards expected to vest.

Short-term employee benefits
Short-term employee benefit obligations are measured on an undiscounted basis and are 
recognised as an expense in the Consolidated Statement of Comprehensive Income as the 
related service is provided.

A provision is recognised for the amount expected to be paid under short-term cash bonus 
or deferred bonus plan if the Group has a present legal or constructive obligation to pay this 
amount as a result of past service provided by the employee and the obligation can be 
estimated reliably. The Group’s deferred bonus plans currently do not have any ongoing 
performance obligations and are therefore provided for as described above in the period 
to which they related.

Finance income
Finance income comprises interest receivable from bank deposits and loan notes.

Finance costs
Finance costs comprise interest charged on borrowings, amounts owed to non-controlling 
interest, leases (recognised under IFRS 16 – Leases) and the unwind of discount on 
deferred consideration.

Leases
At inception of a contract, the Group assesses whether a contract is, or contains, a lease. 
A contract is, or contains, a lease if the contract conveys the right to control the use of an 
identified asset for a period of time in exchange for consideration. To assess whether a contract 
conveys the right to control the use of an identified asset, the Group uses the definition of 
a lease in IFRS 16 – Leases. 

Leased items are recognised on the balance sheet as an asset valued at its right of use and 
a corresponding liability that reflects the present value of future lease payments.

The asset is initially measured at its right-of-use value which reflects the total cost of lease 
payments, the direct costs incurred to bring the asset into use and an estimate of the cost that 
will be incurred when dismantling or uninstalling the item. The asset is then depreciated through 
the profit and loss account on a straight-line basis over the contract term of the lease.

150

The liability is initially recognised at the present value of future lease payments using the 
discount rate implicit in the lease if it can be determined or otherwise using the incremental 
borrowing rate of the Group.

Leased items with a value of less than £5,000 and items leased over a term of less than 
12 months are not recognised on the balance sheet as an asset and liability. The cost of lease 
payments is recognised in the profit and loss account as they fall due on an accrued basis.

Dividends
Dividends payable to the Company’s shareholders are recognised as a liability and deducted 
from shareholders’ equity in the period in which the shareholders’ right to receive payment 
is established.

Taxation
Income tax expense comprises current and deferred tax. It is recognised in the Consolidated 
Statement of Comprehensive Income except to the extent that it relates to items recognised 
directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates 
in force for the year, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets 
and liabilities for financial reporting purposes and the amounts used for taxation purposes. 
The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other 
than in a business combination; and differences relating to investments in subsidiaries to the 
extent that they will probably not reverse in the foreseeable future. The amount of deferred tax 
provided is based on the expected manner of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or substantively enacted at the balance 
sheet date.

Research and development tax credits are accounted for as a government grant in accordance 
with IAS 20 – Accounting for Government Grants and Disclosure of Government Assistance. 
The credit is recognised once a reasonable estimate of the amount can be made.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits 
will be available against which the asset can be utilised.

Deferred tax liabilities are recognised at the expected future tax rate of the value of the 
intangible assets with finite lives which are acquired through business combinations 
representing the tax effect of the amortisation of these assets in future periods.

These liabilities will decrease in line with the amortisation of the related intangible assets, with 
the deferred tax credit recognised in the Statement of Comprehensive Income in accordance 
with IAS 12 – Income Taxes.

VAT
The Group recovers input VAT that it incurs on expenditure using a partial exemption special 
method (“PESM”) which was agreed with HMRC in 2012. This is currently being reviewed (as 
occurs periodically) to ensure that it still reflects the way in which the Group incurs costs.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

2. Summary of significant accounting policies continued
Reserve for own shares
The Group has a number of equity-settled, share-based employee incentive plans. In 
connection with these, shares in the Company are held by an Employee Benefit Trust (‘EBT’). 
The assets and liabilities of the EBT are required to be consolidated within these accounts as it 
is deemed to be under de facto control of the Group. The assets of the EBT mainly comprise 
Moneysupermarket.com Group PLC shares, which are shown as a deduction from total equity 
at cost.

4. Segmental information
Business segments
Below we report a measure of profitability at segment level that reflects the way performance 
is assessed internally. During the year, we changed the way in which we do this by including 
inter-vertical revenue and inter-vertical cost of sales within the verticals in order to give a more 
accurate view of performance. These amounts are now deducted in a separate “inter-vertical 
eliminations” column to arrive at the consolidated total values. The comparative segmental 
information for the year ended 31 December 2022 has been restated in the same way.

Standards, amendments and interpretations issued but not yet effective
A number of new standards are effective for annual periods beginning after 1 January 2023 and 
earlier adoption is permitted; however, the Group has not early adopted the new or amended 
standards in preparing these Consolidated Financial Statements.

The following amended standards and interpretations are not expected to have a significant 
impact on the Group’s Consolidated Financial Statements and are either not yet effective or not 
yet adopted by the UK Endorsement Board. The below standards are those that are relevant to 
the Group.

Standard

Summary of changes

Amendments to IAS 1

Amendments to IAS 1 – Presentation of Financial Statements to clarify 
the classification of liabilities as current or non-current, and to clarify the 
classification of liabilities with covenants. Effective date 1 January 2024.

The Group has a number of teams, capabilities and infrastructure which are used to support 
all verticals, e.g. data platform and brand marketing. These are shared costs of the Group rather 
than “central costs”. We have concluded there is no direct or accurate basis for allocating these 
costs to the operating segments and therefore they are disclosed separately, which is how they 
are presented to the Chief Operating Decision Maker.

The Group’s reportable segments are Insurance, Money, Home Services, Travel and Cashback. 
These segments represent individual trading verticals which are reported separately for revenue 
and directly attributable expenses. Net finance expense, share of loss of equity accounted 
investments, tax and net assets are only reviewed by the Chief Operating Decision Maker at 
a consolidated level and therefore have not been allocated between segments. All assets held 
by the Group are located in the UK.

The following summary describes the products and services in each segment.

Amendments to IAS 7 
and IFRS 7

Amendments to IAS 7 – Statement of Cash Flows and IFRS 7 – Financial 
Instruments: Disclosures, which improve the information an entity provides 
about its supplier finance arrangements. Effective date 1 January 2024.

Segment

Insurance

Amendments to IAS 21 Amendments to IAS 21 – The Effects of Changes in Foreign Exchange Rates 

to provide guidance to specify when a currency is exchangeable and how 
to determine the exchange rate when it is not. Effective date 1 January 2025.

Money

3. Revenue
All revenue is derived from the Group’s principal activity and is generated in the UK.

Revenue from price comparison services*

Revenue from cashback services*

Inter-vertical eliminations

Total revenue

2023
£m

379.8

59.8

(7.5)

432.1

2022
£m

330.6

59.8

(2.8)

387.6

Home Services

Travel

Cashback

* 

 The comparative revenue from price comparison services and revenue from cashback services for the year ended 31 December 2022 
have been restated to align with the change in presentation of inter-vertical eliminations. Inter-vertical eliminations reflect transactions 
where revenue in Cashback and Travel has also been recorded as cost of sales in other verticals. This has no impact on total 
revenue. See note 4 for further details.

151

Products and services

Customer completes transaction for insurance policy 
on any of the following: provider website, our website 
or a telephone call.

Customer completes transaction for money products 
such as credit cards, loans and mortgages on 
provider website.

Customer completes transaction for home 
services products such as energy and broadband 
on provider website.

Customer completes transaction for travel products 
on provider website or our website.

Customer completes transaction for retail, 
telecommunications, services and travel products 
with a cashback incentive on merchant website. 
Customer receives confirmed cashback incentive on 
our site.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

4. Segmental information continued
Business segments continued

Segment

Year ended 31 December 2023
Revenue

Directly attributable expenses

EBITDA contribution

EBITDA contribution margin1

Depreciation and amortisation

Net finance expense

Share of loss of equity accounted investments

Profit before tax

Taxation

Profit for the year

Year ended 31 December 20222
Revenue

Directly attributable expenses

EBITDA contribution

EBITDA contribution margin1

Depreciation and amortisation

Net finance expense

Share of loss of equity accounted investments

Profit before tax

Taxation

Profit for the year

Insurance
£m

220.0

(93.5)

126.5

58%

Money
£m

100.2

(33.7)

66.5

66%

Home
 Services
£m

39.0

(12.5)

26.5

68%

Travel
£m

Cashback
£m

Shared 
costs
£m

Inter-vertical
 eliminations
£m

20.6

(15.2)

5.4

26%

59.8

(52.1)

7.7

13%

—

(100.7)

(100.7)

—

172.0

(74.2)

97.8

57%

103.3

(31.0)

72.3

70%

39.8

(14.6)

25.2

63%

15.5

(10.0)

5.5

35%

59.8

(50.3)

9.5

16%

—

(94.8)

(94.8)

—

(7.5)

7.5

—

—

(2.8)

2.8

—

—

Total
£m

432.1

(300.2)

131.9

31%

(34.6)

(5.2)

—

92.1

(19.8)

72.3

387.6

(272.1)

115.5

30%

(26.5)

(3.5)

(0.3)

85.2

(15.9) 

69.3

1  EBITDA contribution margin is calculated by dividing EBITDA contribution by revenue.

2 

 The comparative revenue and directly attributable expenses for the year ended 31 December 2022 have been restated to align with the change in presentation of inter-vertical eliminations. The inter-vertical eliminations revenue line reflects transactions where revenue 
in Cashback and Travel has also been recorded as cost of sales in other verticals. 

Insurance EBITDA contribution margin increased from 57% to 58%, mixing into higher margin product lines, with growth in irrecoverable VAT offset with effective cost control. 

Money saw a reduction in EBITDA contribution margin from 70% to 66%, primarily reflecting the Podium acquisition at the end of last year. 

Home Services EBITDA contribution margin improved from 63% to 68%, with redistribution of some operating costs away from the energy product line.

Travel EBITDA contribution margin declined from 35% to 26% with reduced marketing spend in the prior year. 

Margin for Cashback is significantly lower than other verticals as a large proportion of commission is paid out to members as cashback. EBITDA contribution margin decreased from 16% to 13% 
reflecting a switch back to higher levels of marketing spend following the completion of product upgrades and enhancements to our onboarding process. 

Shared costs increased by 6% with tech and marketing efficiencies partly offsetting wider inflationary pressures. 

152

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

5. Operating profit
Operating profit is stated after charging items detailed in the table below.

7. Net finance expense

Finance income
Loan notes 

Bank deposits

Total finance income

Finance expense
Revolving credit facility

Bank loan

Leases

Amounts payable to non-controlling interest

Deferred consideration 

Total finance expense

Net finance expense

8. Taxation

Current tax
Current tax on income for the year

Adjustment in relation to prior period

Total current tax

Deferred tax
Origination and reversal of temporary differences

Adjustments due to changes in corporation tax rate

Adjustment in relation to prior period

Total deferred tax

Taxation 

Depreciation of property, plant and equipment

Amortisation of intangible assets

Auditor’s remuneration:

Audit of these Consolidated Financial Statements

Audit of subsidiaries’ Financial Statements*

2023
£m

4.2

30.4

0.7

0.0

2022
£m

4.8

21.7

0.5

0.4

* 

 In accordance with section 479C of the Companies Act (2006), the Company has provided a parental guarantee over the liabilities 
of some of its subsidiaries as at 31 December 2023 until they fall due. This means that these subsidiaries are exempt from the 
requirements of the Act relating to the audit of their individual accounts under section 479A. This guarantee was not provided 
in the prior year.

Non-audit related services provided by KPMG constituted a review opinion on the financial statements 
for the six-month period ended 30 June 2023 which amounted to £0.06m (2022: £0.06m).

6. Staff numbers and cost
The average number of persons employed by the Group (including Directors) during the year, 
analysed by category, was as follows:

Technology and product operations

Administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security contributions

Defined contribution pension costs

Share-based payment transactions

Social security contributions related to share awards and options

Capitalised staff costs

2023
No.

303

433

736

2023
£m

56.1

6.5

2.4

3.0

0.6

(3.8)

64.8

2022
No.

265

468

733

2022
£m

50.6

6.2

2.1

2.2

0.3

(3.4)

58.0

153

2023
£m

—

0.1

0.1

(1.8)

(2.3)

(1.0)

(0.1)

(0.1)

(5.3)

(5.2)

2023
£m

27.5

(1.0)

26.5

(6.3)

(0.3)

(0.1)

(6.7)

19.8

2022
£m

0.3

0.0

0.3

(1.2)

(1.4)

(1.1)

—

(0.1)

(3.8)

(3.5)

2022
£m

18.3

0.4

18.7

(1.9)

(0.2)

(0.7)

(2.8)

15.9

Origination and reversal of temporary differences includes the unwind of deferred tax liabilities 
relating to acquired intangible assets. The increase this year is driven by the reduction in the 
estimated useful economic lives of these assets (see note 2).

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

8. Taxation continued
Reconciliation of the effective tax rate
In April 2023 the UK rate of corporation tax increased from 19% to 25%, resulting in a blended 
rate of 23.5% for the current year. The effective tax rate is lower (2022: lower) than the standard 
rate of 23.5% (2022: 19%). The differences are explained below.

Profit before tax

Standard rate of tax at 23.5% (2022: 19%)

Effects of:
Expenses not deductible for tax purposes

Movement related to share-based payments

Change in fair value of financial instruments

Impact of changes in tax rate

Adjustments in relation to prior periods

Taxation

2023
£m

92.1

21.6

0.1

(0.4)

0.0

(0.4)

(1.1)

19.8

2022
£m

85.2

16.2

0.1

0.1

(0.0)

(0.2)

(0.3)

15.9

The deferred tax liability had already been remeasured using the higher rate of 25% when 
the change was substantively enacted in March 2021.

9. Earnings per share 
Basic earnings per share
Basic earnings per share is calculated by dividing the profit or loss for the year attributable 
to ordinary equity holders of the Company, by the weighted average number of ordinary shares 
outstanding during the year. The Company’s own shares held by employee trusts are excluded 
when calculating the weighted average number of ordinary shares outstanding.

Diluted earnings per share
Diluted earnings per share is calculated by dividing the profit or loss for the year attributable 
to ordinary equity holders of the Company, by the weighted average number of ordinary shares 
outstanding during the year plus the weighted average number of ordinary shares that would 
be issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

Earnings per share
Basic and diluted earnings per share have been calculated on the following basis:

Profit after taxation attributable to the owners of the Company (£m)

Basic weighted average shares in issue (millions)

Dilutive effect of share-based instruments (millions)

Diluted weighted average shares in issue (millions)

Basic earnings per share (p)

Diluted earnings per share (p)

2023

72.7

536.4

2.7

539.1

13.5

13.5

Adjusted basic and diluted earnings per share have been calculated as follows:

Profit before tax

Adjusted for loss/(profit) before tax attributable to 
non-controlling interest

Profit before tax attributable to the owners of the Company

Amortisation of acquisition related intangible assets

Amortisation of acquisition related intangible assets attributable 
to non-controlling interest

Estimated taxation at 23.5%1 (2022: 19%)

Profit for adjusted earnings per share purposes

Adjusted basic earnings per share (p)

Adjusted diluted earnings per share (p)

2023

92.1

0.2

92.3

21.1

(0.9)

112.5

(26.4)

86.1

16.0

16.0

2022

68.3

536.5

2.4

538.9

12.7

12.7

2022

85.2

(1.2)

84.0

11.3

(0.2)

95.1 

(18.1)

77.0

14.4

14.3

1  Estimated taxation at 23.5% is derived from a standard rate of 19% from 1 January to 31 March and 25% from 1 April to 31 December.

10. Dividends

Declared and paid dividends 
on ordinary shares:

Prior year final dividend

Interim dividend

Total dividend paid in the year

Proposed for approval (not recognised 
as a liability at 31 December):

2023

pence per 
share

2022

Total
£m

pence per
share

8.6

3.2

11.8

46.2

17.2

63.4

Total
£m

46.2

16.6

62.8

46.2

8.6

3.1

11.7

8.6

154

Final dividend

8.9

47.8

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

11. Property, plant and equipment

12. Intangible assets and goodwill

Land and
buildings
£m

Plant and
equipment
£m

Office
equipment
£m

Fixtures and
fittings
£m

Cost:
At 1 January 2022

Additions

Disposals

At 31 December 2022

At 1 January 2023

Additions

49.6

—

(2.0)

47.6

47.6

0.4

20.7

0.4

—

21.1

21.1

0.4

At 31 December 2023

48.0

21.5

Depreciation:
At 1 January 2022

Depreciation for the year

Disposals

At 31 December 2022

At 1 January 2023

Depreciation for the year

At 31 December 2023

Carrying value:
At 31 December 2022

At 31 December 2023

12.8

4.0

(2.0)

14.8

14.8

3.3

18.1

32.8

29.9

18.5

0.6

—

19.1

19.1

0.9

20.0

2.0

1.5

1.5

0.0

—

1.5

1.5

0.1

1.6

0.8

0.1

—

0.9

0.9

0.0

0.9

0.6

0.7

2.1

—

(0.0)

2.1

2.1

—

2.1

2.0

0.1

(0.0)

2.1

2.1

0.0

2.1

0.0

0.0

Total
£m

73.9

0.4

(2.0)

72.3

72.3

0.9

73.2

34.1

4.8

(2.0)

36.9

36.9

4.2

41.1

35.4

32.1

Right of use assets
Land and buildings includes right-of-use assets of £20.3m (2022: £22.4m) related to leased 
properties that do not meet the definition of investment property (see note 22). 

Cost:
At 1 January 2022

Acquisitions through business 
combinations

Additions internally developed

Transfers

At 31 December 2022

At 1 January 2023

Additions internally developed

Disposals

Market
related
£m

Member
relationship
£m

Technology
related
£m

Goodwill
£m

Total
£m

169.6

21.2

123.4

289.1

603.3

—

—

—

169.6

169.6

—

—

—

—

—

21.2

21.2

—

—

3.2

10.0

0.5

137.1

137.1

10.8

(26.6)

—

—

(0.5)

288.6

288.6

—

—

3.2

10.0

—

616.5

616.5

10.8

(26.6)

At 31 December 2023

169.6

21.2

121.3

288.6

600.7

Amortisation:
At 1 January 2022

Amortisation charge for the year

At 31 December 2022

At 1 January 2023

Amortisation charge for the year

Eliminated upon disposal 

At 31 December 2023

Carrying value:
At 31 December 2022

At 31 December 2023

150.5

2.8

153.3

153.3

8.2

—

161.5

16.3

8.1

0.4

2.1

2.5

2.5

6.7

—

9.2

89.7

16.8

106.5

106.5

15.5

(26.6)

95.4

74.3

— 

74.3

74.3

— 

—

314.9

21.7

336.6

336.6

30.4

(26.6)

74.3

340.4

18.7

12.0

30.6

25.9

214.3

279.9

214.3

260.3

155

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

12. Intangible assets and goodwill continued
Additions internally developed
Included within the technology related intangible assets are technology related intangible 
assets under development with a net carrying value of £3.7m (2022: £3.7m).

In order to accurately quantify the value of internally generated technology assets the 
Group undertakes project tracking to record the cost of both internal and contract staff wholly 
assigned to each project. Third party costs incurred are allocated to investment projects and 
recognised at purchase cost. This approach ensures that technology related intangible assets 
accurately reflect the cost of development. As highlighted in note 2, there is a degree of judgement 
regarding the recognition of costs incurred in developing technology related intangible assets. This 
is due to the asset recognition criteria being predicated on future economic benefit flowing from 
that asset. The Directors are satisfied that any spend capitalised meets the criteria of IAS 38 – 
Intangible Assets and, where relevant, SIC-32 Intangible Assets – Web Site Costs. On an annual 
basis, or where an indication exists, the Group is required to assess its goodwill and intangible 
assets for impairment. See below for this assessment for goodwill and technology related assets.

Amortisation
The current year amortisation charge for market related and member relationship assets includes 
a catch up in respect of prior years following a change in the expected period of economic benefit 
expected to be generated by these assets. This is a change in accounting estimate.

Disposals
Disposals in the current year include assets with a combined gross book value of £26.6m and 
carrying value of £nil that were no longer in use and were therefore retired. There was no impact 
on profit or loss arising from this. There were no disposals in the comparative year. 

Intangible assets and goodwill
The Group employs the services of appropriately qualified and experienced experts to value 
the intangible assets acquired as part of any business combinations. For larger acquisitions 
and more complex intangible assets, the Group employs independent third parties to assist 
our in-house team.

At 31 December 2023, the Group had significant balances relating to goodwill as a result 
of acquisitions of businesses in the current and previous years. Goodwill balances are tested 
annually for impairment or if events or changes in circumstances indicate that the carrying 
amount of these assets may not be recoverable.

The Group is required to allocate goodwill between its cash generating units (‘CGUs’) that 
represent the lowest level at which goodwill is monitored for internal management purposes. 
These CGUs are Insurance, Money, Home Services, Travel and Cashback, all of which have 
been tested for impairment.

156

Goodwill is allocated to each CGU as follows:

Insurance

Money

Home Services

Travel

Cashback

Goodwill

31 December
2023
£m

31 December
2022
£m

46.5

33.2

54.8

11.5

68.3

214.3

46.5

33.2

54.8

11.5

68.3

214.3

Impairment review 
For all CGUs the present value of expected future cash flows has been calculated using 
management’s best estimate, which is based on the Group’s long -term plan, approved in 
January 2024, incorporating cost of sales, advertising and an allocation of overhead costs. 
The forecast assumes continued growth in each CGU; with many change programmes delivered 
in 2022 and 2023 we continue to expect to see the benefits in future years with market growth 
in a number of channels. In accordance with IAS 36 – Impairment of Assets, the Group is required 
to test goodwill for impairment annually by comparing the recoverable amount to the carrying 
value of the total assets allocated to each CGU. The recoverable amount is the higher of the 
CGU’s value in use (‘VIU’) and its fair value less costs of disposal (‘FVLCD’).

Insurance, Money, Home Services and Travel CGUs
The recoverable amounts of the Insurance, Money, Home Services and Travel CGUs have been 
calculated using the VIU method. This requires the Group to determine appropriate assumptions 
(which involves estimation) in relation to the cash flow projections over the strategic plan period, 
the long-term growth rate to be applied beyond this period and the pre-tax discount rate used 
to discount the assumed cash flows to present value.

Cash flows beyond our strategic planning period have been calculated as a perpetuity inclusive 
of an annual growth of 1.8% (2022: 2.7%). Given the volatility in recent years in Gross Domestic 
Product (‘GDP’) growth rates, our rate is taken over a longer period of 7 years per the Office for 
Budget Responsibility forecast average for growth in the UK’s GDP.

The pre-tax discount rate for the Group has been determined as 13.7% (2022: 13.5%). Management 
estimate discount rates using pre-tax rates that reflect current market assessments of the time 
value of money and the risks specific to a CGU. Each CGU faces different market-specific risks, 
which have been reflected, where significant, in the projected cash flows. 

The key assumptions are the discount rate and revenue growth. Revenue growth has been taken 
from the Group’s long-term plan which looks out three years and is based on past experience 
and external sources of information where available, including forecast market growth data. 
Our assessment confirms there is headroom across each of these CGUs and the Directors 
have therefore concluded no impairment of goodwill is required. After considering sensitivities 
there is no reasonably possible change in any key assumptions that could cause an impairment 
in any of these CGUs. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

12. Intangible assets and goodwill continued
Cashback CGU
The recoverable amount of the Cashback CGU is its FVLCD, which has been determined using 
the income approach. This has been prepared in consultation with an independent third party 
specialist in business valuations. Discounted cash flow projections, based on the Group’s long-term 
plan, have been prepared over a period of five years before extrapolating into the terminal year. 
A post-tax discount rate of 11.2% and a terminal growth rate of 1.8% have been applied. The terminal 
growth rate was determined based on management’s estimate of the long-term compound annual 
revenue growth rate, consistent with the assumptions that a market participant would make (taken 
from the Office for Budget Responsibility forecast average growth in the UK’s GDP). The fair 
value measurement has been categorised as a Level 3 fair value based on the inputs in the 
valuation technique used. 

The discounted cash flow projections include key assumptions in respect of revenue growth in 
the forecast period and the discount rate. Key assumptions are based on past experience apart 
from where there is an expectation that there will be a change in the pattern of future economic 
benefit (for example, due to changes in marketing spend) and are consistent with external 
sources of information where available, including forecast market growth data.

Revenue growth was flat during 2023 in a year of headwinds in online retail against a cost of 
living backdrop, however during the year strategic progress was made, investing in marketing 
which has driven an increase in member registrations whilst also launching new product lines 
and delivering synergies with the Group. As a result of these initiatives, increased revenue growth 
has been estimated over the forecast period, using assumptions in respect of market growth, active 
members and revenue per purchase. The cash flow projections include revenue opportunities 
which would not be reflected in a VIU as they are dependent on capital investment. 

The discount rate is a post-tax measure estimated based on historical industry average 
weighted-average cost of capital and on a principal market that is assumed to comprise 
trade buyers. 

At the prior year end, the recoverable amount was based on the VIU of the Cashback CGU 
and was determined to be in excess of its carrying amount by £13m. This was calculated using 
a pre-tax discount rate of 15.5% and a growth rate used to extrapolate cash flow projections of 
2.7%. Due to the sensitivity of the headroom to changes in key assumptions, the decision was 
taken this year to estimate the FVLCD as well as VIU. As FVLCD was estimated to be higher than 
the VIU, this is the measure that has been taken to be the recoverable amount. 

Group impairment testing
Shared costs which are not allocated to our operating segments when reviewed by the Group’s 
Chief Operating Decision Maker have been allocated to the CGUs for the purposes of impairment 
testing on a reasonable basis in accordance with IAS 36 – Impairment of Assets.

The Group has therefore also performed a further impairment test for the Group as a whole, in 
a manner consistent with previous years. In these calculations the Group is treated as one group 
of CGUs, and the test compares the carrying amount, including goodwill and other corporate 
assets, to the recoverable amount.

The recoverable amount has been estimated based on the present value of its future cash 
flows, which has been calculated with a set of assumptions consistent with those set out above 
in relation to the individual operating segment calculations.

The analysis performed calculates that the recoverable amount of the Group’s assets exceeds 
their carrying value by in excess of 100% (2022: in excess of 100%), and as such, no impairment 
was identified.

The Group has completed sensitivity analysis as part of its impairment testing procedures by 
flexing both cash flow and discounting assumptions significantly. The headroom on goodwill 
is such that there are no foreseeable scenarios in which the Group would need to consider 
an impairment.

In conclusion, no reasonably possible change to a key assumption would result in an 
impairment (2022: same).

The amount by which the recoverable amount of the Cashback CGU exceeds its carrying 
amount is £47m. Sensitivity analysis has been prepared which shows that no reasonably 
possible change in any of the key assumptions could lead to the recoverable amount falling 
below the carrying amount of the CGU. An increase in the discount rate from 11.2% to 17.0% is 
required to remove the headroom. Sensitivity modelling has also shown that revenue growth 
of 1.8% in line with the terminal growth rate throughout the forecast period and into perpetuity, 
would not lead to the recoverable amount falling below the carrying amount of the CGU.

Impairment testing of technology, market related and member relationship 
intangible assets
Technology, market related and member relationship intangible assets in use by the Group are 
tested for impairment if there is an indication that the asset may be impaired. No indicators of 
impairment were identified at the year end. In line with IAS 36 – Impairment of Assets, the Group 
also conducts annual impairment testing of significant technology related intangible assets 
under development and not yet available for use. 

157

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

13. Other investments 
The carrying amounts of other investments as at 31 December 2023 are shown in the table 
below. These equity investments are held at fair value with gains and losses being recognised 
through other comprehensive income (see note 19).

Investments in equity securities

At 1 January 2022

Change in fair value 

At 31 December 2022

At 1 January 2023

Disposals in the year

Change in fair value

At 31 December 2023

Flagstone
Group
Limited
£m

By 
Miles Ltd
£m

Plum 
Fintech
Limited
£m

3.6

0.6 

4.2

4.2

—

—

4.2

2.6

(2.6)

0.0

0.0

(0.0)

—

—

1.3

—

1.3

1.3

—

(0.1)

1.2

Total
£m

7.5

(2.0)

5.5

5.5

(0.0)

(0.1)

5.4

The total charge to other comprehensive income in respect of changes in fair value of other 
investments was £0.1m (2022: £1.4m). The charge recognised in the current year related to 
a reduction in the fair value of the Group’s investment in Plum Fintech Limited. 

In the year ended December 2022, a fair value uplift of £0.6m was recognised in respect of the 
Group’s investment in Flagstone Group Limited. This was recognised in the fair value reserve 
within other reserves. 

14. Trade and other receivables

Trade and other receivables

All receivables fall due within one year.

31 December 
2023
£m

31 December 
2022
£m

79.3

63.5

From historical experience and post year end confirmation, the Group expects any differences 
between the amounts accrued at year end and those amounts subsequently billed not to be 
materially different. The under and overestimates on accrued revenue are typically in a region 
of -1% to +3%; historically this has been an under estimate of accrued revenue. A -1% to +3% 
difference on the £62.1m (2022: £53.7m) revenue accrual would equate to approximately 
(£0.6m) to £1.9m (2022: (£0.5m) to £1.6m). 

The assumptions used to calculate the revenue accrual have been disclosed within note 2.

At 31 December 2023, trade receivables are shown net of a provision for credit losses of £1.7m 
(2022: £1.6m), which represents a judgement made by management of which receivables 
balances are unlikely to be recovered taking into consideration the ageing of the debt, evidence 
of poor payment history or financial position of a particular customer. The balance is largely 
related to energy providers which ceased trading in a prior year.

Movements in the provision for credit losses were as follows:

In December 2022, the fair value of the Group’s investment in By Miles Ltd was deemed to 
be £0.0m. The original cost of the investment was £0.6m and accumulated fair value uplifts 
of £2.0m had been recognised in the fair value reserve (within other reserves) in prior years. 
£2.0m was therefore deducted from other reserves and £0.6m was charged to retained earnings. 
In the current year, the Group disposed of its investment in By Miles Ltd. No proceeds were 
received from the disposal. 

At 1 January

Provisions made in the year

Provisions utilised in the year

At 31 December

Sensitivity analysis
For the fair value of investments, a 5% movement in share price would have an effect of £0.3m 
(2022: £0.3m) on the total value.

At 31 December, the analysis of trade and other receivables that were past due but not impaired 
was as follows:

Neither past
due nor
impaired
£m

Total
£m

63.5

60.1

79.3

74.3

Past due not impaired

0–30 days
£m

30–60 days
£m

60–90 days
£m

90–120 days
£m

>120 days
£m

2.5

3.9

0.4

0.3

0.2

0.0

0.4

0.4

0.3

0.0

At 31 December 
2022

At 31 December 
2023

The Group’s standard payment terms are typically 15 days (2022: 15 days) from the invoice date.

158

31 December 
2023
£m

31 December 
2022
£m

1.6

0.1

(0.0)

1.7

1.6

0.0

(0.0)

1.6

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

15. Trade and other payables
Non-current

Lease liabilities

Amounts owed to non-controlling interest

Other payables

Current

Trade payables

Non-trade payables and accrued expenses

Other payables

Lease liabilities

Deferred income

Deferred consideration 

Trade and other payables

16. Borrowings
Non-current

31 December
2023
£m

31 December
2022
£m

23.5

1.9

25.4

25.9

1.8

27.7

Loan

Current

Revolving credit facility

Loan

Total

31 December
2023
£m

31 December
2022
£m

51.2

1.6

47.4

2.7

0.4

—

103.3

36.4 

2.8

47.0 

2.7 

0.8 

9.8 

99.5 

As a result of click-based revenue being recognised in the period that the lead is generated, 
an accrual for cost of sales, such as partner revenue share agreements, relating to the revenue 
accrued at the year end is included within trade payables (see note 14).

Other payables relate to amounts due to Cashback members. This balance is net of an 
estimated cancellation rate (i.e. clicks which do not result in completed sales), based on 
historical data, and therefore reflects the amount that is expected to be payable. A -/+3ppt 
change in this cancellation rate would equate to approximately £0.4m (2022: £0.4m). This 
balance is payable once the sale has been completed, the cash has been received from the 
merchant and the member has requested payment.

Deferred consideration is presented discounted to its present value and the unwind is treated 
as a finance expense (see note 7). During the year, the Group settled its final tranche of deferred 
consideration from the acquisition of Quidco Limited in November 2021.

159

31 December
2023
£m

31 December
2022
£m

—

30.0

31 December
2023
£m

31 December
2022
£m

4.5

30.0

34.5

4.0

10.0

14.0

The Group’s external debt includes an amortising term loan with an outstanding balance 
of £30m (2022: £40m), which is repayable in instalments over the period to October 2024. 
The £50m term loan was originally taken out in October 2021 and was funded £28m by Barclays, 
£7m by BOI and £15m by HSBC (formerly SVB). 

The Group’s external debt also includes a revolving credit facility (‘RCF’) with an outstanding 
balance of £4.5m (2022: £4.0m). The RCF was originally taken out in October 2021 and was 
refinanced in June 2023. As part of the refinancing, the RCF was increased from £90m to £125m 
and its term was extended from three to four years, with the option of extending for a further 
year. This means that the current RCF is due for renewal in June 2027 unless the option is taken 
to extend to June 2028. The RCF with the increased limit of £125m is now funded equally by 
Barclays, Bank of Ireland and HSBC Innovation. 

Interest is payable on the facilities at a rate of SONIA plus an applicable margin based on the 
adjusted leverage of the Group. The upfront arrangement fees are being amortised over the 
term of the loan, fees totalling £1.0m (2022: £0.3m) are held within prepayments.

Information relating the covenants attached to the Group’s borrowings is included in note 19.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic report18. Called up share capital
The nominal value of ordinary shares is 0.02p. The holders of ordinary shares are entitled 
to returns of capital, receive a dividend and vote.

Issued and fully paid

Number of ordinary shares

At the beginning of the year

Issued on exercise of SAYE options

At the end of the year

Nominal value of ordinary shares

At the beginning of the year

Issued on exercise of SAYE options

At the end of the year

2023
No.

2022
No.

536,861,647

536,861,647

72,438

— 

536,934,085

536,861,647

2023
£

2022
£

107,372

107,372

15

— 

107,387

107,372

The Group operates a Long Term Incentive Plan under which conditional £nil cost awards 
of ordinary shares in the Company have been made to certain Directors and employees of 
the Group, and an HMRC approved Save As You Earn scheme (‘Sharesave’) is eligible to all 
employees (see note 21).

Notes to the Consolidated Financial Statements continued

17. Deferred tax liabilities
Deferred tax assets and liabilities are attributable to the following:

Goodwill related to MoneySavingExpert.com

Intangible assets and goodwill relating to other acquisitions

Share schemes

Accelerated capital allowances

Losses

Deferred tax liability

31 December
2023
£m

31 December
2022
£m

13.2

6.3

(1.5)

(0.2)

(2.0)

15.8

13.2

11.3

(0.5)

(0.2)

(1.3)

22.5

The following table illustrates the movement in the deferred tax liabilities during the year:

At 1 January

Temporary differences on:

Goodwill related to MoneySavingExpert.com

Intangible assets and goodwill relating to other acquisitions

Share schemes

Accelerated capital allowances

Losses

At 31 December

31 December
2023
£m

31 December
2022
£m

22.5

(0.0)

(5.0)

(1.0)

0.0

(0.7)

15.8

25.3

(0.1)

(1.3)

(0.3)

(0.2)

(0.9)

22.5

Deferred tax liabilities arose from the recognition of the intangible assets and goodwill upon 
the acquisition of Moneysupermarket.com Financial Group Limited, MoneySavingExpert.com 
Limited, Decision Technologies Limited, CYTI (Holdings) Limited, Ice Travel Group Limited, 
Quidco Limited and Podium Solutions Limited.

The above deferred tax liability relating to the goodwill of MoneySavingExpert.com is due to the 
amortisation of this balance within its individual accounts which are prepared under a different 
accounting framework, FRS 102, whereas the consolidation is prepared in line with IFRS. The 
recognition of a deferred tax liability within these consolidated accounts is to reflect the tax 
benefit already claimed by the Group on the goodwill balance shown.

Deferred tax assets arise on share option schemes based on the expected tax deduction on 
vesting. Deferred tax assets have also been recognised for unused tax losses to the extent that 
it is probable that future taxable profits will be available against which they can be used.

Deferred tax assets and liabilities have been calculated at the applicable tax rate enacted 
at the balance sheet date of 25% (2022: 25%).

160

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

19. Financial instruments
Interest rate risk
The Group invests its cash in a range of cash deposit accounts with UK banks. Interest earned 
therefore closely follows movements in the Bank of England base rate. A movement of 1% in this 
rate would result in a difference in annual pre-tax profit of £0.1m (2022: £0.1m) based on Group 
cash, cash equivalents and financial instruments at 31 December 2023. At the balance sheet 
date, £9.0m was invested with HSBC Bank (2022: £6.3m invested with Barclays Bank), this 
being the most invested with any one bank in both years.

Fair values
The Group’s financial assets and liabilities are principally short term in nature, and therefore 
their fair value is not materially different from their carrying value. The valuation method for the 
Group’s financial assets and liabilities can be defined as follows:

Level 1: 

 Quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2:    Inputs other than quoted prices included within Level 1 that are observable for the 
asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices).

Level 3: 

 Inputs for the asset or liability that are not based on observable market data 
(unobservable inputs).

All investments and derivatives fall under Level 3 as the fair value is measured using the latest 
unquoted share price of recent transactions, with updates made as required considering market 
conditions at year end. A reconciliation is provided in note 13. All other financial assets and 
liabilities are held at amortised cost and other financial liabilities respectively in accordance 
with IFRS 9 – Financial Instruments. There have been no transfers between levels in the year.

The Directors consider that the carrying amounts of financial assets and financial liabilities 
recorded at amortised cost in the financial statements approximate their fair values.

Effective interest rates
In respect of interest-earning financial assets, the following table indicates their effective 
interest rates at the year end date:

Cash and cash equivalents

31 December 2023

31 December 2022

Effective
interest rate

0.13%

£m

16.6

Effective
interest rate

0.09%

£m

16.6

Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations 
resulting in a financial loss to the Group. The Group has adopted a policy of only dealing with 
creditworthy counterparties as a means of mitigating risk of financial loss from default. The 
Group’s exposure is regularly monitored by the credit control team and finance management.

Of the top 75% of the Group’s providers by revenue, approximately 34% (2022: 28%) of 
these are UK quoted companies with the remainder being a mixture of larger UK independent 
companies and overseas owned or quoted companies. At the balance sheet date, the five 
largest trade and other receivables, by provider, accounted for 40% (2022: 31%) of the total 
trade and other receivables balance of £79.3m (2022: £63.5m) and the largest individual 
balance was £9.2m (2022: £6.4m). 

The Directors do not consider there to be any material contracts with providers or merchants 
in the Group.

Liquidity risk
Liquidity risk refers to the risk that the Group will encounter difficulty in meeting the obligations 
associated with its financial liabilities. The Group manages liquidity risk by maintaining adequate 
reserves and banking facilities by continuously monitoring forecast and actual cash flows. Details of 
additional undrawn facilities that the Group has at its disposal to further reduce liquidity risks are set 
out below:

Unsecured borrowings facilities

– amount drawn

– amount undrawn

31 December
2023
£m

31 December
2022
£m

34.5

120.5

44.0

86.0

For details of the Group’s unsecured borrowings facilities, see note 16.

The covenants in place in relation to the facilities are outlined below:

•  Adjusted leverage is calculated by dividing EBITDA by net debt, which consists of cash 
less borrowings, lease liabilities, deferred consideration and loan notes payable to 
non-controlling interest. 

•  Interest cover is calculated by dividing EBITDA by net finance charges. 

The Group continues to have significant headroom over the covenants.

161

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

19. Financial instruments continued
Exposure to liquidity risk
The following are the remaining contractual maturities of financial liabilities at the reporting date. The amounts are gross and undiscounted.

31 December 2023

Non-derivative financial liabilities
Trade payables

Borrowings

Lease liabilities

– undiscounted cash flows

– discounting

Amounts owed to non-controlling interest

At 31 December 2023

31 December 2022

Non-derivative financial liabilities

Deferred consideration

Trade payables

Borrowings

Lease liabilities

– undiscounted cash flows

– discounting

Amounts owed to non-controlling interest

At 31 December 2022

Carrying
amount
£m

51.2

34.5

30.4

(4.3)

1.9

113.7

Carrying
amount
£m

9.8

36.4

44.0

33.7

(5.1)

1.8

120.6

Total
£m

<2 months
£m

2–12 months
£m

1–2 years
£m

2–5 years
£m

>5 years
£m

Contractual cash flows

(51.2)

(34.5)

(30.4)

4.3

(1.9)

(51.2)

(4.5)

(0.6)

0.2

—

—

(30.0)

(3.2)

0.8

—

(113.7)

(56.1)

(32.4)

—

—

(3.8)

0.7

—

(3.1)

—

—

(11.2)

1.7

—

(9.5)

—

—

(11.6)

0.9

(1.9)

(12.6)

Total
£m

<2 months
£m

2–12 months
£m

1–2 years
£m

2–5 years
£m

>5 years
£m

Contractual cash flows

(9.8)

(36.4)

(44.0)

(33.7)

5.1

(1.8)

(120.6)

—

(36.4)

(4.0)

(0.6)

0.2

—

(40.8)

(9.8)

—

(10.0)

(3.2)

0.8

—

(22.2)

—

—

(30.0)

(3.7)

0.9

—

(32.8)

—

—

—

(11.0)

2.0

—

(9.0)

—

—

—

(15.2)

1.2

(1.8)

(15.8)

Deferred consideration related to the acquisition of Quidco Limited in 2021 and was settled during the year.

The lease liability cash flows are spread evenly between 2–5 years.

162

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

20. Group management of capital
The Group’s objectives when managing capital are:

•  to safeguard the entity’s ability to continue as a going concern, so that it can continue 

to provide returns for shareholders and benefits for other stakeholders; and

•  to provide an adequate return to shareholders by pricing products and services 

commensurately with the level of risk.

The Group sets the amount of capital in proportion to risk. The Group manages the capital 
structure and makes adjustments to it in the light of changes in economic conditions and the 
risk characteristics of the underlying assets. In assessing the level of capital all components 
of equity are taken into account, i.e. share capital, retained earnings and reserves (where 
applicable). The table below summarises the carrying value of each component.

21. Share-based payments
The share-based payment charge in the Consolidated Statement of Comprehensive Income 
relates to the following types of share option and share award:

Long Term Incentive Plan 

Restricted Share Awards

Sharesave Scheme

Share Incentive Plan

Share-based payment transactions

31 December
2023
£m

31 December
2022
£m

2.0

0.5

0.5

—

3.0

1.0

0.7

0.5

—

2.2

Carrying value

Share capital

Retained earnings and reserves

Non-controlling interest

Total

31 December
2023
£m

31 December
2022
£m

0.1

220.4

5.6

226.1

0.1

208.6

6.0 

214.7

Long Term Incentive Plan (‘LTIP’)
Each year conditional awards are made over ordinary shares under the Moneysupermarket.com 
Group PLC Long Term Incentive Plan (‘LTIP’) schemes to senior employees. Under each scheme, 
the awards vest at the end of a three-year period dependent on certain performance criteria 
being met, as outlined below:

•  achievement of a specified average growth rate in adjusted basic EPS at the end of the 

vesting period;

In line with internal capital management requirements, the Group manages its cash balances 
by, where possible, depositing them with a number of financial institutions to reduce credit risk. 
The table below summarises the credit rating of each financial institution that held cash at 
31 December 2023.

Credit rating

Barclays Bank PLC

Lloyds Bank Plc

HSBC Bank Plc

Natwest Bank Plc

Silicon Valley Bank1

2023

A+

BBB+

AA-

A
n/a1

2022

A

A

AA-

A

BBB+

1  At 31 December 2023, cash balances are no longer held with Silicon Valley Bank. HSBC acquired SVB during the year.

One way in which the Group manages capital is utilising the revolving credit facility, as set out 
in note 16.

Management of capital focuses around the Group’s ability to generate cash from its operations. 
In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends 
paid to shareholders, return capital to shareholders, issue new shares, or sell assets to raise funds. 
The Directors are satisfied that the Group is meeting its objectives for managing capital as funds 
are available for reinvestment where necessary as well as being in a position to make returns 
to shareholders where this is felt appropriate.

There were no changes to the Group’s approach to capital management during the year.

163

•  the total shareholder return (‘TSR’) of the Company relative to a comparator group of defined 

companies; and/or

•  Group revenue performance.

There have been no grants of LTIPs since 2022 and it is not anticipated that there will be any 
future grants under this scheme.

Restricted Share Awards (‘RSA’)
These include the Restricted Share Plan (‘RSP’) and the Restricted Share Award Plan (‘RSU’): 

Restricted Share Plan (‘RSP’)
Conditional awards are made over ordinary shares under the Moneysupermarket.com Group PLC 
to senior employees that vest at the end of a three-year period. For Executive Directors, following 
vesting, an additional two years holding period will apply, such that vested shares are normally 
released five years from grant. Under the three year schemes, 100% of the award vests at the end of 
the three year period. Vesting is subject to the participant being employed on the relevant vesting 
date, and not, on or prior to that vesting date, having been issued with or having given notice to 
terminate employment with the Group. No specific performance conditions are required for the 
vesting of RSPs, although the awards will normally be subject to one or more underpin conditions 
over the vesting period. Should any of the underpins not be met, the Remuneration Committee 
would consider whether a discretionary reduction in the vesting of awards was required. The 
underpins applying to each award will be determined by the Remuneration Committee each 
year but may include measures related to key financial, strategic, governance, ESG or share 
price metrics. 

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportSharesave Scheme
During 2023, the Group granted options to employees on the same basis as the grants in 
previous years. The exercise price for the options under each active scheme was fixed at the 
prices below:

Sharesave 2023

Sharesave 2022

Sharesave 2021

Sharesave 2020

Exercise price

188.0p

156.0p

203.0p

244.0p

Movements in the year
The following table illustrates the number and weighted average exercise price (‘WAEP’) of, 
and movements in, share options during the year.

Outstanding at 1 January 2022

Awards made during the year

Awards vested and exercised during the year

Awards forfeited during the year

Outstanding at 31 December 2022

Awards made during the year

Awards vested and exercised during the year

Awards forfeited during the year

Outstanding at 31 December 2023

Number

3,585,013

2,499,635

(282,956)

(972,862)

4,828,830

874,568

(215,238)

(2,123,756)

3,364,404

WAEP

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

Notes to the Consolidated Financial Statements continued

21. Share-based payments continued
Restricted Share Awards (‘RSA’) continued
Restricted Share Award Plan (‘RSU’)
Conditional awards are made over ordinary shares under the Moneysupermarket.com Group 
PLC to senior employees that vest over either one or two years. Under the two year schemes, 
50% of the award vests at the end of a one-year period and 50% of the award vests at the end 
of a two-year period. Vesting on all schemes is subject to the participant being employed on 
the relevant vesting date, and not, on or prior to that vesting date, having been issued with 
or having given notice to terminate employment with the Group.

Sharesave Scheme
The Group grants options under the HMRC approved Moneysupermarket.com Group PLC 
Sharesave Scheme which is available to all employees. The scheme allows employees to save 
an amount of their net pay into a savings account each month and, at the end of the three-year 
period, choose to either receive back their savings or use them to buy ordinary shares in the 
Company at a discounted exercise price.

Share Incentive Plan (‘SIP’)
Upon listing, the Company granted £3,000 of ordinary shares at the price of £1.70 per ordinary 
share to each eligible employee free of charge. If an employee left within one year of listing, all 
these ordinary shares were forfeited; between one and two years of listing, 50% were forfeited; 
between two and three years of listing, 20% were forfeited; and after three years of listing, none 
were forfeited. 948,184 shares were issued under the Share Incentive Plan scheme in 2007. On 
31 July 2010 eligible employees became entitled to receive their allocation of free shares. There 
are 83 active participants (2022: 55) in the HMRC approved SIP scheme, who can subscribe for 
up to £150 of shares each month. At 31 December 2023, the total number of shares that remain 
in trust was 313,695 (2022: 339,657).

LTIP and RSA schemes
The table below summarises the current RSP, RSU and LTIP schemes and the performance 
criteria elements:

2023
RSP

2023
RSU

2022
LTIP

2022
RSU

2021
LTIP

Number of ordinary shares

817,289

57,279 2,275,282

193,291

1,880,072

Performance criteria:

– adjusted basic EPS (%)

– total shareholder return (%)

– revenue performance (%)

Weighted average share price at the date 
of exercise (£)

—

—

—

—

—

—

n/a

n/a

50

20

30

n/a

—

—

—

n/a

50

20

30

n/a

164

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

21. Share-based payments continued
Movements in the year continued
The following table lists the inputs to the Black-Scholes models and Monte Carlo simulations used for the schemes for the year ended 31 December 2023:

Fair value at grant date (£)

Share price (£)

Exercise price (£)

Expected volatility (%)

Expected life of option/award (years)

Weighted average remaining contractual life (years)

Expected dividend yield (%)

Risk-free interest rate (%)

2023
Sharesave

2022
Sharesave

2021
Sharesave

1.08

2.35

1.88

74.3

3.0

2.8

5.0

4.8

0.98

1.95

1.56

90.2

3.0

1.8

6.0

4.4

1.31

2.54

2.03

91.8

3.0

0.8

4.6

0.4

2023
RSP

2.70

2.70

—

75.7

3.0

2.4

—

3.8

2023
RSU

2.67

2.67

—

78.6

1.0

0.8

—

4.8

2022
RSU

1.91

1.91

—

92.8

1.1

0.5

—

1.0

2022
LTIP

1.98

1.98

—

92.2

3.0

1.3

—

1.4

2021
LTIP

2.66

2.66

—

93.0

3.0

0.3

—

0.2

Expected volatility has been estimated by considering historical average share price volatility for the Company or similar companies. Staff attrition has been assessed based on historical retention rates.

165

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

22. Leases
Leases as lessee
The Group holds leases over property for its offices. The London office lease was signed 
on 22 July 2016 for a period of 15 years, with a lease start date of 1 June 2017. There was an 
18-month rent-free period included in the agreement. The lease liability has been recognised 
up to 2032.

The Manchester office lease was signed on 7 May 2019 for a period of 15 years, with a lease start 
date of 7 May 2019. There was a 36-month rent-free period included in the agreement. There is 
a break clause available at 7 May 2029 and the lease liabilities have been recognised up to this 
date. 

In 2021, the Group also acquired some other smaller immaterial leases with the acquisitions 
of Ice Travel Group Limited and Quidco Limited.

i. Right-of-use assets
Right-of-use assets related to leased properties that do not meet the definition of investment 
property are presented as property, plant and equipment.

Balance at 1 January 2022

Depreciation charge for the year

Balance at 31 December 2022

Balance at 1 January 2023

Addition relating to extension of existing right of use asset

Depreciation charge for the year

Balance at 31 December 2023

ii. Amounts recognised in profit or loss

Depreciation charge for the year

Interest on lease liabilities

iii. Amounts recognised in statement of cash flows

Interest paid

Repayment of lease liabilities

166

Land and
buildings
£m

25.4

(3.0)

22.4

22.4

0.5

(2.6)

20.3

2022
£m

3.0

1.1

4.1

2022
£m

1.1

3.1

4.2

2023
£m

2.6

1.0

3.6

2023
£m

1.0

2.9

3.9

During 2019, the Group entered into an agreement to sub-lease a proportion of its London 
office. The sub-lease was for a period of 4.5 years and therefore did not reflect a transfer of 
substantially all of the risk and reward of the underlying asset, which in this case is the 15-year 
head lease or right-of-use asset. Consequently, the Group classified the sub-lease as an 
operating lease under IFRS 16. The rental income for the year was £0.6m (2022: £0.6m). 
During the year, the tenant exited this sub-lease arrangement.

23. Pensions and other post-employment benefit plans
The Group operates a defined contribution pension scheme calculated on base salary. The 
assets of the scheme are held separately from those of the Group in an independently administered 
fund. The contributions payable to the scheme in respect of the current year were £2.4m (2022: 
£2.1m). In the year ended 31 December 2023, £2.2m (2022: £2.0m) of contributions were charged 
to the Consolidated Statement of Comprehensive Income and £0.2m (2022: £0.1m) were included 
in amounts capitalised (see note 6). As at 31 December 2023, no amounts were outstanding in 
relation to pension contributions, as the liabilities were settled during the year (2022: £0.4m 
settled post year end). 

24. Commitments and contingencies
At 31 December 2023, the Group was committed to incur capital expenditure of £1.0m (2022: £0.3m).

Comparable with most businesses of our size, the Group is a defendant in a small number 
of disputes incidental to its operations and from time to time is under regulatory scrutiny. As a 
leading website operator, the Group occasionally experiences operational issues as a result of 
technological oversights that in some instances can lead to customer detriment, dispute and 
potentially cash outflows. The Group has a professional indemnity insurance policy in order 
to mitigate liabilities arising out of events such as this.

There is a cross-guarantee held between Moneysupermarket.com Group PLC, 
MoneySavingExpert.com Limited, Moneysupermarket.com Limited, Moneysupermarket.com 
Financial Group Limited and Moneysupermarket.com Financial Group Holdings Limited in 
relation to balances owed under the revolving credit facility and the term loan. The maximum 
amount owed during the year was £75.0m (2022: £89.0m) and the amount owed at 
31 December 2023 was £34.5m (2022: £44.0m).

The contingencies outlined above are not expected to have a material adverse effect on 
the Group.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

25. Related party transactions
The Group has the following investments in all of its subsidiaries which are all included in the Consolidated Financial Statements. There has been no change in ownership interest during the year. 

Moneysupermarket.com Financial Group Holdings Limited

Moneysupermarket.com Financial Group Limited

Moneysupermarket.com Ltd

MoneySavingExpert.com Limited

Quidco Limited1

Decision Technologies Limited

CYTI (Holdings) Limited

CYTI Limited2

Mortgage 2000 Limited

Sellmymobile.com Limited

Townside Limited

Mony Group Limited

Ice Travel Group Limited

Travelsupermarket Limited

Icelolly Marketing Limited

Express Rooms Ltd

Icelolly Limited

Icelolly.co.uk Limited

Icelolly.com Limited

Podium Solutions Limited

Country of
incorporation

Class of 
shares held

Ownership
interest %

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

UK

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100

100

100

100

100

100

100

100

100

100

100

100

67

67

67

67

67

67

67

52

Principal activity

Holding company

Holding company

Internet price comparison through lead generation

Internet price comparison through lead generation

Cashback services through lead generation

Internet price comparison through lead generation

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Internet price comparison through lead generation

Internet price comparison through lead generation

Holding company

Dormant

Dormant

Dormant

Dormant

Technology platform provider for internet price comparison services

1  Company name changed from Maple Syrup Media Ltd to Quidco Limited with effect from 13 January 2023.

2  On 1 October 2023 the trade and assets of CYTI Limited were transferred to Moneysupermarket.com Ltd and CYTI Limited became dormant.

167

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

25. Related party transactions continued

Aggregate
capital
reserves
£m

Profit/
(loss) for
the year

£m Registered office address

Moneysupermarket.com Financial Group 
Holdings Limited

Moneysupermarket.com Financial Group Limited

Moneysupermarket.com Ltd

MoneySavingExpert.com Limited

Quidco Limited1

Decision Technologies Limited

CYTI Limited2 

Ice Travel Group Limited

Travelsupermarket Limited

Icelolly Marketing Limited

Podium Solutions Limited

279.6

27.3

53.0

42.0

12.3

23.9

6.8

21.2

15.7

0.8

(4.0)

77.6 MoneySuperMarket House, St David’s Park, Ewloe, Chester, UK, CH5 3UZ
80.1 MoneySuperMarket House, St David’s Park, Ewloe, Chester, UK, CH5 3UZ
38.6 MoneySuperMarket House, St David’s Park, Ewloe, Chester, UK, CH5 3UZ
31.9 One Dean Street, London, UK, W1D 3RB

7.9 MoneySuperMarket House, St David’s Park, Ewloe, Chester, UK, CH5 3UZ

12.0 One Dean Street, London, UK, W1D 3RB
3.4 One Dean Street, London, W1D 3RB
(0.6) Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF 
1.5 Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF 
(0.2) Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF 
(1.3) 4th Floor, Market Square House, St James Street, Nottingham, Nottinghamshire, UK, NG1 6FG

Registered 
number

Included in
parental
 guarantee 3

08188486

03157344

03945937

08021764

05498276

05341159

07368288

13386700

13240884

05655962

11101797

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

No

No

1  Company name change from Maple Syrup Media Ltd to Quidco Limited with effect from 13 January 2023.

2  On 1 October 2023 the trade and assets of CYTI Limited were transferred to Moneysupermarket.com Ltd and CYTI Limited became dormant.

3 

 In accordance with section 479C of the Companies Act (2006), the Company has provided a parental guarantee over the liabilities of some of its subsidiaries as at 31 December 2023 until they fall due. This means that these subsidiaries are exempt from the requirements 
of the Act relating to the audit of their individual accounts under section 479A. This guarantee was not provided in the prior year.

The Company is the ultimate parent entity of the Group. Intercompany transactions with wholly owned subsidiaries are eliminated on consolidation as per the exemption offered in IAS 24 – Related 
Party Disclosures. The list above represents all companies within the Group. All companies within the Group are registered at the addresses shown above. The Company’s registered office is 
disclosed on page 177. All shareholdings with all subsidiaries are ordinary shares.

The Company has committed to continue to provide support to all of its subsidiaries for any short-term day-to-day cash management, if required.

168

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

25. Related party transactions continued
Transactions with key management personnel
In addition to their salaries, the Group also provides non-cash benefits to Directors and 
Executive Officers. Directors and Executive Officers also participate in the Group’s Long Term 
Incentive Plan.

Peter Duffy, Robin Freestone and Rakesh Sharma in total received dividends from the 
Group totalling £31,697 (2022: Peter Duffy, Robin Freestone, Scilla Grimble, James Bilefield 
and Sally James in total received £41,649). 

There were no amounts or any future commitments outstanding to the Company as at 
31 December 2023 (2022: none).

Key management personnel compensation
Key management, defined as the Executive management team, received the following 
compensation during the year:

Short-term employee benefits

Share-based payment transactions

Defined contribution pension costs

Key management personnel compensation

31 December
2023
£m

31 December
2022
£m

2.8

1.9

0.1

4.8

2.7

1.0

0.2

3.9

In addition to the above, bonuses of £3.0m (2022: £1.4m) were payable in relation to the 
reporting period.

Other related party transactions
During the year, Moneysupermarket.com Ltd purchased services for the value of £1.3m 
(2022: £1.0m) from Podium Solutions Limited in relation to salary recharges and the development 
of digital solutions for the mortgages channel journey on the Group’s website. Balances of 
£0.1m were outstanding as at 31 December 2023 in relation to these purchases (2022: £nil). 

During the year, Moneysupermarket.com Financial Group Limited acquired £1.1m 
(2022: £0.3m) of loan notes from Podium with a repayment term of ten years and an annual 
interest rate of 15%. The loan notes held by Moneysupermarket.com Financial Group Limited 
were included in the carrying amount of the Group’s equity accounted investment in Podium 
until it was reclassified as a subsidiary in December 2022. Since then, the amounts held by 
Moneysupermarket.com Financial Group Limited have been eliminated on consolidation. 

During the year, Travelsupermarket Limited provided internet leads to CYTI Limited 
(and Moneysupermarket.com Ltd following the transfer of CYTI Limited’s trade and assets 
into it on 1 October 2023) for powering its travel insurance journey. Travelsupermarket Limited 
charged net commissions of £0.8m (2022: £0.6m) in respect of the services provided to the 
two companies. Balances of £0.1m were outstanding as at 31 December 2023 in relation to 
these transactions (2022: £nil). 

169

26. Non-controlling interest
In December 2022, the Group acquired control of Podium Solutions Limited which had 
previously been accounted for as a joint venture. Podium Solutions Limited is now consolidated 
as a subsidiary undertaking and a non-controlling interest is recognised within equity.

The Group also recognises a non-controlling interest in respect of Ice Travel Group Limited 
and its two wholly owned subsidiaries Travelsupermarket Limited and Icelolly Marketing Limited 
(together ‘Ice Travel Group’). 

The following table summarises the financial performance and position of these companies 
at the year end before any intra-group eliminations.

Non-controlling interest

Non-current assets1

Current assets

Non-current liabilities

Current liabilities

Net assets

Net assets attributable to non-controlling interest

Revenue

(Loss)/Profit

Other comprehensive income

Total comprehensive income

(Loss)/Profit attributable to the non-controlling interest

Other comprehensive income attributable 
to non-controlling interest

Total comprehensive income attributable 
to non-controlling interest

Cash flows from operating activities

Cash flows from investing activities

Net increase in cash and cash equivalents

31 December 2023

Podium 
Solutions 
Limited

48%

Ice Travel 
Group

33%

£m

2.2

0.8

(1.9)

(1.6)

(0.5)

(0.2)

0.1

(2.0)

—

(2.0)

(1.0)

—

(1.0)

0.1

(0.0)

0.1

£m

14.2

11.2

(6.6)

(1.2)

17.6

5.8

19.5

1.7

—

1.7

0.6

—

0.6

3.4

(0.9)

2.5

Total

£m

16.4

12.0

(8.5)

(2.8)

17.1

5.6

19.6

(0.3)

—

(0.3)

(0.4)

—

(0.4)

3.5

(0.9)

2.6

1 

 Non-current assets for Ice Travel Group include £7.4m (2022: £7.4m) of goodwill in respect of Travelsupermarket Limited that was 
recognised on the Group’s balance sheet prior to the acquisition of Ice Travel Group.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Consolidated Financial Statements continued

26. Non-controlling interest continued

Non-controlling interest

Non-current assets1

Current assets

Non-current liabilities

Current liabilities

Net assets

Net assets attributable to non-controlling interest

Revenue

Profit

Other comprehensive income

Total comprehensive income

Profit attributable to the non-controlling interest

Other comprehensive income attributable 
to non-controlling interest

Total comprehensive income attributable 
to non-controlling interest

Cash flows from operating activities

Cash flows from investing activities

Cash flows from financing activities

Net increase in cash and cash equivalents

31 December 2022

Ice Travel 
Group

33%

£m

14.5

8.3

(4.9)

(2.0)

15.9

5.3

14.6

3.1

—

3.1

1.0

—

1.0

4.5

(0.4)

—

4.1

Podium 
Solutions 
Limited

48%

£m

3.2

0.3

(1.8)

(0.1)

1.6

0.7

—

—

—

—

—

—

—

—

—

—

—

Total

£m

17.7

8.6

(6.7)

(2.1)

17.5

6.0

14.6

3.1

—

3.1

1.0

—

1.0

4.5

(0.4)

—

4.1

1 

 Non-current assets for Ice Travel Group include £7.4m of goodwill in respect of Travelsupermarket Limited that was recognised 
on the Group’s balance sheet prior to the acquisition of Ice Travel Group.

Loss and total comprehensive income for the year in respect of Podium Solutions Limited 
and Ice Travel Group include amortisation of intangibles relating to the acquisition of these 
companies by the Group of £2.2m (2022: £0.6m). Included in the loss (2022: profit) attributable 
to non-controlling interest and total comprehensive income attributable to non-controlling 
interest is £0.9m (2022: £0.2m) of amortisation of acquired intangibles.

170

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportCompany Balance Sheet
at 31 December 2023

Fixed assets
Investments

Total fixed assets

Current assets

Debtors1 – including amounts falling due in more than one year of £0.3m (2022: £0.3m)

Cash at bank and in hand

Total current assets 

Creditors: amounts falling due within one year 

Net current assets 

Creditors: amounts falling due in more than one year

Net assets

Capital and reserves
Share capital

Share premium

Reserve for own shares

Other reserves

Profit and loss reserve1

Shareholders’ funds

31 December
2023

Note

£m

31 December
2022
restated1
£m

4

5

6

7

10

181.7

181.7

225.6

0.1

225.7

(69.6)

156.1

—

337.8

0.1

205.5

(2.4)

16.9

117.7

337.8

181.7

181.7

221.2

0.2

221.4

(30.2)

191.2

(30.0)

342.9

0.1

205.4

(2.4)

16.9

122.9

342.9

1  Debtors and profit and loss reserve as at 31 December 2022 have been restated (see note 1).

No profit and loss account is presented for the Company as permitted by section 408 of the Companies Act 2006. The profit after tax for the Company was £55.7m (2022: £59.9m) which included 
dividends received of £65.0m (2022: £65.0m).

The Financial Statements were approved by the Board of Directors and authorised for issue on 16 February 2024. They were signed on its behalf by:

Peter Duffy
Chief Executive Officer

Niall McBride
Chief Financial Officer

Registered number: 6160943

171

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportCompany Statement of Changes in Equity
for the year ended 31 December 2023

At 1 January 2022 (as previously reported)

Restatement

At 1 January 2022

Profit for the year

Total comprehensive income

Purchase of shares by employee trusts

Exercise of LTIP awards

Equity dividends

Share-based payments1

At 31 December 2022

Profit for the year

Total comprehensive income

New shares issued

Purchase of shares by employee trusts

Exercise of LTIP awards

Equity dividends

Share-based payments

At 31 December 2023

Note

1

9

Share
capital
£m

0.1

—

0.1

—

—

—

—

—

—

0.1

—

—

0.0

—

—

—

—

Share
premium
£m

205.4

—

205.4

—

—

—

—

—

—

205.4

—

—

0.1

—

—

—

—

0.1

205.5

Reserve for
own shares
£m

(2.6)

—

(2.6)

—

—

(0.3)

0.5

—

—

(2.4)

—

—

—

(0.5)

0.5

—

—

(2.4)

Other
reserves
£m

16.9

—

16.9

—

—

—

—

—

—

16.9

—

—

—

—

—

—

—

16.9

Profit and
loss reserve
restated 1
£m

120.4

3.7

124.1

59.9

59.9

—

(0.5)

(62.8)

2.2

122.9

55.7

55.7

—

—

(0.5)

(63.4)

3.0

117.7

Total
£m

340.2

3.7

343.9

59.9

59.9

(0.3)

—

(62.8)

2.2

342.9

55.7

55.7

0.1

(0.5)

—

(63.4)

3.0

337.8

1  The profit and loss reserve for the year ended 31 December 2022 has been restated (see note 1).

Reserve for own shares
The reserve for the Company’s own ordinary shares comprises the cost of the Company’s ordinary shares held by the Group through employee trusts. At 31 December 2023, the Group held 
313,695 (2022: 339,657) ordinary shares at a cost of 0.02p per share (2022: 0.02p) through a Share Incentive Plan trust for the benefit of the Group’s employees.

The Group also held 144,106 (2022: 151,723) shares through an Employee Benefit Trust at an average cost of 249.92p per share (2022: 204.80p) for the benefit of employees participating 
in the various Long Term Incentive Plan schemes.

Other reserves
The other reserves balance represents the merger reserve of £16.9m (2022: £16.9m) generated upon the acquisition of Moneysupermarket.com Financial Group Limited by the Company 
and a capital redemption reserve for £19,000 (2022: £19,000) arising from the acquisition of 95,294,118 deferred shares of 0.02p by the Company from Simon Nixon.

Upon the acquisition of Moneysupermarket.com Financial Group Limited, a merger reserve of £16.9m for 45% of the book value transferred from a company under common control 
was recognised.

172

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Company Financial Statements

1. Accounting policies
Basis of preparation
Moneysupermarket.com Group PLC (the ‘Company’) is a public company limited by shares 
and incorporated and domiciled in England, UK. The registered office is disclosed on page 177.

These Financial Statements were prepared in accordance with Financial Reporting Standard 102 
– The Financial Reporting Standard Applicable in the UK and Republic of Ireland (‘FRS 102’). 
The presentation currency of these Financial Statements is sterling. All amounts in the Financial 
Statements have been rounded to the nearest £100,000. These Financial Statements are 
prepared on the historical cost basis.

In these Financial Statements, the Company is considered to be a qualifying entity for the 
purposes of this FRS and has applied the exemptions available under FRS 102 in respect of 
the following disclosures:

•  Cash Flow Statement and related notes; and

•  key management personnel compensation.

As the Consolidated Financial Statements include the equivalent disclosures, the Company 
has also taken the exemptions under FRS 102 available in respect of the following disclosures:

•  certain disclosures required by FRS 102.26 – Share Based Payments;

•  the disclosures required by FRS 102.11 – Basic Financial Instruments and FRS 102.12 – Other 

Financial Instrument Issues in respect of financial instruments not falling within the fair value 
accounting rules of Paragraph 36(4) of Schedule 1; and

•  the disclosures required by FRS 102.33.1A – Related Party Disclosures.

The accounting policies set out below have, unless otherwise stated, been applied consistently 
to all periods presented in these Financial Statements.

Use of estimates and judgements
The preparation of Financial Statements requires management to make judgements, estimates 
and assumptions that affect the application of accounting policies and the reported amounts 
of assets, liabilities, income and expenses. Actual results may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the period in which the estimate is revised and in any 
future periods affected.

There are no assumptions or estimation uncertainties made in preparation of these Financial 
Statements that may have a significant risk of resulting in a material adjustment to the carrying 
amounts of assets and liabilities in the next financial year.

Investments
Investments are shown at cost less provision for impairment.

173

Basic financial instruments
Trade and other debtors are recognised initially at transaction price less attributable transaction 
costs. Trade and other creditors are recognised initially at transaction price plus attributable 
transaction costs. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method, less any impairment losses in the case of trade debtors. If the 
arrangement constitutes a financing transaction, for example if payment is deferred beyond 
normal business terms, then it is measured at the present value of future payments discounted 
at a market rate of interest for a similar debt instrument.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts that 
are repayable on demand and form an integral part of the Company’s cash management are 
included as a component of cash and cash equivalents for the purpose only of the Cash 
Flow Statement.

Bank borrowings
Interest-bearing bank loans and overdrafts are recorded at the proceeds received. Finance 
charges, including direct issue costs, are accounted for on an accruals basis in profit or loss 
using the effective interest method and are added to the carrying amount of the instrument 
to the extent that they are not settled in the period in which they arise.

Own shares held by Employee Benefit Trust
Transactions of the Company-sponsored Employee Benefit Trust are treated as being those 
of the Company and are therefore reflected in the Company Financial Statements. In particular, 
the trust’s purchases and sales of shares in the Company are debited and credited directly 
to equity.

Share-based payment transactions
The Company’s share schemes allow employees to acquire ordinary shares in the Company. 
There is also a recharge arrangement with Group entities in relation to these Schemes. The fair 
value of share awards made is recognised as an increase in equity. The Company recognises in 
its profit and loss the share-based payment expenses related solely to employees of the Company, 
with the remainder recognised as an intercompany receivable under the recharge arrangement. 
The fair value is measured at award date and spread over the period during which the employees 
become unconditionally entitled to the awards. The fair value of the awards made is measured 
using an option valuation model, taking into account the terms and conditions upon which the 
awards were made.

Dividends

Dividends receivable are recognised when the Company’s right to receive payment is established. 
Dividends payable to the Company’s shareholders are recognised as a liability and deducted 
from shareholders’ equity in the period in which the shareholders’ right to receive payment 
is established.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Company Financial Statements continued

1. Accounting policies continued
Taxation
Income tax expense comprises current and deferred tax. It is recognised in the profit and loss 
account except to the extent that it relates to items recognised directly in equity, in which case 
it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates 
in force for the year, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on timing differences which arise from the inclusion of income 
and expenses in tax assessments in periods different from those in which they are recognised 
in the Financial Statements. Deferred tax is not recognised on permanent differences arising 
because certain types of income or expense are non-taxable or are disallowable for tax or 
because certain tax charges or allowances are greater or smaller than the corresponding 
income or expense.

Deferred tax is measured at the tax rate that is expected to apply to the reversal of the related 
difference, using tax rates enacted or substantively enacted at the balance sheet date. Deferred 
tax balances are not discounted.

Deferred tax assets are recognised only to the extent that is it probable that they will be 
recovered against the reversal of deferred tax liabilities or other future taxable profits.

Restatement of prior periods
During the year it was identified that there were unrecorded amounts in respect of prior 
periods relating to the Company’s share-based payment transactions, and associated recharges 
to the Company’s subsidiaries. At 1 January 2022, this resulted in an understatement of the 
Company’s profit and loss reserve of £3.7m – this has been restated from £120.4m to £124.1m 
and an understatement of amounts due from subsidiary undertakings within debtors of £3.7m. 
For the year ended 31 December 2022, this led to an understatement of £1.7m of the share-based 
payment transactions credit within equity – this has been restated from £0.5m to £2.2m. At 
31 December 2022, the profit and loss reserve within equity was understated by £5.4m (this has 
been restated from £117.5m to £122.9m) and amounts owed from subsidiary undertakings within 
current assets was understated by £5.4m (this has been restated from £215.0m to £220.4m).

2. Share-based payments
The analysis and disclosures in relation to share-based payments are given in the Consolidated 
Financial Statements in note 21.

3. Staff numbers and cost
The average number of persons employed by the Company (including Directors) during 
the year, analysed by category, was as follows:

Administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security contributions

Defined contribution pension costs

Share-based payment transactions

2023
No.

2

2023
£m

1.1

0.3

0.1

0.9

2.4

2022
No.

2

2022
£m

1.1

0.1

0.1

0.5

1.8

In addition to the above, bonuses of £1.4m (2022: £0.8m) were payable in relation to the 
reporting period. Neither Director exercised share options during the period (2022: same) 
and the total gain on exercise of these options was £nil (2022: £nil). Directors’ remuneration 
is disclosed on pages 106 to 123.

4. Investments

Cost and net book value:

Shares in subsidiary undertakings

31 December
2023
£m

31 December
2022
£m

181.7

181.7

The investment represents the Company’s holding in Moneysupermarket.com Financial Group 
Holdings Limited, which was obtained via a share for share exchange during 2012 in which the 
Company exchanged its existing shareholding in Moneysupermarket.com Financial Group Limited 
for the entire share capital of Moneysupermarket.com Financial Group Holdings Limited.

174

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportNotes to the Company Financial Statements continued

5. Debtors

9. Dividends

Amount due from subsidiary undertakings

Prepayments

Deferred tax asset (note 8)

31 December
2023
£m

31 December
2022
restated 1
£m

224.3

1.0

0.3

225.6

220.4

0.5

0.3

221.2

1  Amount due from subsidiary undertakings at 31 December 2022 has been restated from £215.0m to £220.4m (see note 1).

Amounts due from subsidiary undertakings are unsecured, interest free and are repayable 
on demand. 

6. Creditors: amounts falling due within one year

Borrowings

Amount owed to subsidiary undertakings

Accruals

31 December
2023
£m

31 December
2022
£m

34.5

33.7

1.4

69.6

14.0

15.1

1.1

30.2

Amounts owed to subsidiary undertakings are unsecured, interest free and are repayable 
on demand. 

7. Creditors: amounts falling due after one year

Declared and paid dividends 
on ordinary shares:

Prior year final dividend

Interim dividend

Total dividend paid in the year

Proposed for approval 
(not recognised as a liability 
at 31 December): final dividend

pence
per share

31 December
2023
£m

pence per
share

31 December
2022
£m

8.6

3.2

11.8

46.2

17.2

63.4

8.9

47.8

8.6

3.1

11.7

8.6

46.2

16.6

62.8

46.2

10. Called up share capital
The following rights attached to the shares in issue during the year:

Ordinary shares
The holders of ordinary shares were entitled to returns of capital, receive a dividend and vote.

Issued and fully paid

Number of ordinary shares

At the beginning of the year

Issued on exercise of SAYE options

At the end of the year

31 December
2023
£m

31 December
2022
£m

Nominal value of ordinary shares

At the beginning of the year

—

30.0

Issued on exercise of SAYE options

At the end of the year

2023

2022

536,861,647

536,861,647

72,438

—

536,934,085

536,861,647

2023
£

2022
£

107,372

107,372

15

—

107,387

107,372

31 December
2023
£m

31 December
2022
£m

0.3

0.3

The Group has a Long Term Incentive Plan under which conditional nil cost awards of ordinary 
shares in the Company have been made to certain Directors and employees of the Group, and 
an HMRC approved Save As You Earn scheme (‘Sharesave’) is eligible to all employees (see note 21 
of the Consolidated Financial Statements).

11. Operating lease commitments
Future minimum lease payments under non-cancellable operating leases total £24.5m 
(2022: £27.2m). All lease payments are settled by subsidiary undertakings.

All rental expenses are recharged to subsidiary undertakings and therefore there is no impact 
on the profit and loss account of the Company. During the year, rental expenses of £2.4m 
(2022: £2.4m) were recharged.

Borrowings

8. Deferred tax asset

Short-term timing differences

175

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportGlossary

2018 Code – means the UK Corporate 
Governance Code published by the FRC 
in July 2018.

Adjusting items – means items that are 
considered exceptional or non-underlying in 
nature and are either added back or deducted 
from performance measures such as EBITDA, 
EPS and profit before tax to enable like-for-like 
comparison between reporting periods.

Adjusted EPS – means earnings per share 
excluding Adjusting items. A calculation of 
this is provided in note 9 to the Consolidated 
Financial Statements.

B2B – means business to business.

B2C – means business to consumer.

CRM – means Customer Relationship 
Management.

Directors – means the Directors of the 
Company whose names and biographies are 
set out on pages 66 and 67 or the Directors 
of the Company’s subsidiaries from time to 
time as the context may require.

EBITDA – means earnings before interest, 
tax, depreciation and amortisation. In both 
the current and prior year there were no 
Adjusting items within EBITDA. 

EPS – means earnings per share.

Executive Team – means senior 
management responsible for managing 
the day-to-day operations of the business.

CAGR – means compound annual growth 
rate.

GDPR – means General Data Protection 
Regulation.

GHG – means greenhouse gas(es).

Group – means Moneysupermarket.com 
Group PLC, its subsidiaries, significant 
undertakings and affiliated companies 
under its control or common control.

IAS – means International Accounting 
Standard(s).

IBOR – means interbank offered rates.

IFRIC – means International Financial 
Reporting Standards Interpretations 
Committee.

IFRS – means International Financial 
Reporting Standard(s).

Capital expenditure or Capex – means 
expenditure on property, plant and equipment 
or intangible assets. These amounts are 
recognised on the Consolidated Statement 
of Financial Position.

Carbon emissions (Scope 1 and 2) – means 
emissions of CO2 and other greenhouse gases 
from fuel combustion and energy used in the 
Group’s direct operations.

Carbon Neutral – means offsetting 100% 
of the Group’s carbon emissions.

CGU – means cash generating units.

Company – means Moneysupermarket.com 
Group PLC, a company incorporated in 
England and Wales with registered number 
6160943 whose registered office is at 
Moneysupermarket House, St David’s Park, 
Ewloe, Chester CH5 3UZ.

Corporate website – means 
https://corporate.moneysupermarket.com/.

176

Marketing margin – means total marketing 
expenditure recognised in distribution 
expenses and cost of sales divided 
by revenue.

Sharesave Scheme or SAYE Scheme – 
means the Moneysupermarket Group 
employee savings-related share option plan 
approved by HMRC.

SIP – means the Share Incentive Plan.

SM&CR – means the Financial Conduct 
Authority’s Senior Managers and 
Certification Regime.

SONIA – means the Sterling Overnight 
Index Average.

TCFD – means Task Force on Climate-Related 
Financial Disclosures.

TravelSupermarket – means 
TravelSupermarket’s price comparison site.

TSM – means TravelSupermarket.

TSR – means total shareholder return – 
the growth in value of a shareholding over 
a specified period, assuming that dividends 
are reinvested to purchase additional shares.

Working capital – means current assets 
minus current liabilities excluding financing 
and investment activities.

MoneySuperMarket.com – means 
MoneySuperMarket’s price comparison site.

MoneySavingExpert.com – means 
MoneySavingExpert’s consumer site.

MSE – means MoneySavingExpert.com.

MSM – means MoneySuperMarket.com.

Net finance costs – means finance income 
less finance costs. Finance income is 
composed of bank interest. Finance cost is 
composed principally of interest, 
arrangement and commitment fees relating 
to borrowings and interest on lease liabilities.

Net debt – means cash and cash equivalents 
less borrowings, deferred consideration and 
loan notes payable to Podium’s non-controlling 
interest. It does not include lease liabilities.

Net zero – means the reduction of 
emissions and using offsets to neutralise 
any residual emissions.

Operating expenditure or Opex – means 
distribution expenses and administrative 
expenses, both of which are recognised 
in the Consolidated Statement of 
Comprehensive Income.

Operational net zero – a 90% reduction 
in Scope 1 and Scope 2 emissions.

PCW – means price comparison website.

ISA (UK and Ireland) – means International 
Standard(s) on Auditing in the UK and Ireland.

PPC – means pay-per-click.

ITG – means Ice Travel Group.

KPI – means key performance indicator.

LTIP – means the Company’s Long Term 
Incentive Plan for Executive Directors and 
selected senior managers.

R&D – means research and development.

RCF – means revolving credit facility.

SEM – means Search Engine Marketing.

SEO – means Search Engine Optimisation.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportShareholder Information

Registered office
Moneysupermarket House
St David’s Park
Ewloe
Chester CH5 3UZ
Telephone: +44 (0)1244 665700
Website: http://corporate.
moneysupermarket.com

Registered number
No. 6160943

Company Secretary 
Shazadi Stinton

Financial advisers/stockbrokers
Morgan Stanley 
One Cabot Square
London E14 4QJ

Barclays Bank PLC
1 Churchill Place, Canary Wharf
London E14 5HP

Auditor
KPMG LLP
15 Canada Square
London E14 5GL

Solicitors
Herbert Smith Freehills LLP
Exchange House
Primrose Street
London EC2A 2EG

Principal bankers
Barclays Bank PLC
1 Churchill Place, Canary Wharf
London E14 5HP

177

Bank of Ireland
Floor 3A, Baggot Plaza
27–33 Upper Baggot Street
Ballsbridge
Dublin 4

Silicon Valley Bank
Alphabeta
14–18 Finsbury Square
London EC2A 1BR

Financial PR
The Maitland Consultancy Limited
3 Pancras Square
London N1C 4AG

Registrar
Equiniti Group
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA

Enquiring about your 
shareholding
If you want to ask, or need any information, 
about your shareholding, please contact our 
registrar, Equiniti Group, by:

Telephone: 0371 384 2564 (UK) (calls are 
charged at the standard geographic rate 
and will vary by provider. Lines are open 
8.30am–5.30pm Monday–Friday).

+44 (0) 371 384 2564 (overseas).

Email: customer@equiniti.com.

Alternatively, if you have internet access, 
you can access the Group’s shareholder 
portal at www.shareview.co.uk where you 
can view and manage all aspects of your 
shareholding securely.

Investor relations website and 
share price information
The investor relations section of our website, 
http://corporate. moneysupermarket.com, 
provides further information for anyone 
interested in the Group. In addition to the 
Annual Report and share price, Company 
announcements including the half-year 
and full-year results announcements and 
associated presentations are also 
published there.

Dividend mandates
If you wish to have dividends paid directly 
into a bank or building society account, you 
should contact our registrar (see contact 
details above) or visit the Group’s shareholder 
portal at www.shareview.com where you can 
set up or amend a dividend mandate. This 
method of payment removes the risk of delay 
or loss of dividend cheques in the post and 
ensures that your account is credited on the 
due date.

Dividend reinvestment 
plan (‘DRIP’)
You can choose to reinvest dividends 
received to purchase further shares in the 
Company through a DRIP. A DRIP application 
form is available from our registrar (see 
contact details above).

Share dealing service
You can buy or sell the Company’s shares 
in a simple and convenient way via the 
Equiniti share dealing service either online 
(www.shareview.co.uk) or by telephone 
(0371 384 2564). Calls are charged at the 
standard geographic rate and will vary by 
provider. Lines are open 8.00am–4.30pm 
Monday–Friday.

Please note that the Directors of the Company 
are not seeking to encourage shareholders 
to either buy or sell shares in the Company. 
Shareholders in any doubt about what action 
to take are recommended to seek financial 
advice from an independent financial adviser 
authorised by the Financial Services and 
Markets Act 2000.

Electronic communications
You can elect to receive shareholder 
communications electronically by contacting 
our registrar (see contact details opposite). 
This will save on printing and distribution 
costs, creating environmental benefits. When 
you register, you will be sent a notification to 
say when shareholder communications are 
available on our website and you will be 
provided with a link to that information.

Cautionary note regarding 
forward-looking statements
This Annual Report includes statements that 
are forward looking in nature. Forward-looking 
statements involve known and unknown risks, 
assumptions, uncertainties and other factors 
which may cause the actual results, performance 
or achievements of the Group to be materially 
different from any future results, performance 
or achievements expressed or implied by 
such forward-looking statements. Except 
as required by the Listing Rules, Disclosure 
Guidance and Transparency Rules and 
applicable law, the Company undertakes 
no obligation to update, revise or change any 
forward-looking statements to reflect events 
or developments occurring on or after the 
date of this Annual Report.

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportShareholder Information continued

2024 financial calendar

Declaration date of 2023 final dividend

Announcement of 2023 full-year results

Ex-dividend date of 2023 final dividend

Record date of 2023 final dividend

Trading update

Annual General Meeting

Payment date of 2023 final dividend

Half year end

Announcement of 2024 half-year results

Trading update

Financial year end

Announcement of 2024 full-year results

19 February 2024

19 February 2024

28 March 2024

2 April 2024

16 April 2024 

2 May 2024

10 May 2024

30 June 2024

20 July 2024

October 2024

31 December 2024

February 2025

178

Moneysupermarket Group PLC Annual Report and Accounts 2023Financial statementsGovernanceStrategic reportMoneysupermarket.com Group PLC’s commitment to 
environmental issues is reflected in this Annual Report, which 
has been printed on Amadeus Silk, an FSC® certified material. This 
document was printed by Pureprint Group using its environmental 
print technology, with 99% of dry waste diverted from landfill, 
minimising the impact of printing on the environment. The printer 
is a CarbonNeutral® company.

Both the printer and the paper mill are registered to ISO 14001.

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Moneysupermarket Group PLC
Telephone: 01244 665700

Registered in England No. 6160943

Registered Office: Moneysupermarket House, 
St David’s Park, Ewloe, Chester CH5 3UZ

corporate.moneysupermarket.com