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Moneysupermarket.com Group

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FY2024 Annual Report · Moneysupermarket.com Group
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Annual Report and 
Accounts 2024
Helping households
save
money

MONY Group is a 
tech-led
savings platform, 
with the clear 
purpose of helping 
households save 
money.
At MONY Group, our job is to help households 
save money.
We were founded 30 years ago to make it easy 
for people to compare prices across hundreds of 
providers for their household bills. As our Group 
has expanded, we’ve added more ways to save.
Today, MONY Group unites powerful, trusted 
consumer brands. 
We enable consumers to save money, along 
with connecting our providers with consumers, 
helping them to grow. This is all powered 
through our leading data and technology 
platform. 
Lookout for QR codes throughout this report to 
access further content online at monygroup.com

Strategic report
2	
Highlights
4	
At a Glance
6	
Investment Case
8	
Chair’s Statement
12	
Chief Executive Officer’s Review
16	
Our Markets and Trends
18	
Our Business Model
20	
Our Strategy
25	
Technology and AI
26	
Section 172 of the Companies Act 2006 
– Stakeholder Engagement
34	
Sustainability
41	
Climate Risk Disclosures
46	
Non-Financial and Sustainability 
Information
48	
Financial Review
54	
Risk Management
58	
Principal Risks and Uncertainties
60	
Viability Statement
Governance
62	
Chair’s Introduction to Governance
65	
Governance at a Glance
66	
Board of Directors
68	
Corporate Governance Statement
82	
Employee Champion Report
84	
Nomination Committee Report
88	
Audit Committee Report
94	
Risk and Sustainability 
Committee Report
97	
Remuneration Committee Report
116	 Directors’ Report
121	 Statement of Directors’ Responsibilities 
in Respect of the Annual Report 
and the Financial Statements
Financial statements
122	 Independent Auditor’s Report
130	 Consolidated Statement of 
Comprehensive Income
131	 Consolidated Statement of 
Financial Position
132	 Consolidated Statement of Changes 
in Equity
134	 Consolidated Statement of Cash Flows 
135	 Changes in Liabilities from 
Financing Activities
136	 Notes to the Consolidated 
Financial Statements
162	 Company Balance Sheet
163	 Company Statement of Changes 
in Equity
164	 Notes to the Company 
Financial Statements
167	 Glossary
168	 Shareholder Information
MONY Group PLC Annual Report and Accounts 2024 – 1
Financial statements
Governance
Strategic report

Highlights
Insurance
Money
Home 
services
Travel
Cashback
Our product segments
Please see page 51 for definitions of Strategic KPIs
Strategic KPIs
MSM and Quidco active users
13.8m
MSM2 and Quidco revenue per active user
£18.54
MSM cross-channel enquiry 
25%
14.2
13.0
17.82
16.24
24
23
Estimated Group customer savings
£2.9bn
Group marketing margin
58%
MSM and MSE1 net promoter score
72
70
72
2023
2022
2023
2022
2023
2022
2023
2022
2023
2022
2023
2022
2.7
1.8
2.9
2024
58
57
58
2024
72
2024
13.8
2024
18.54
2024
25
2024
1	 MoneySavingExpert(MSE).
2	 MoneySuperMarket (MSM).
MONY Group PLC Annual Report and Accounts 2024 – 2
Financial statements
Governance
Strategic report

2024 overview
Headline performance
Revenue1 (£m)
£439.2m
432.1
387.6
316.7
344.9
2023
2022
2021
2020
439.2
2024
Profit before tax (£m)
£108.7m
92.1
85.2
70.2
87.8
2023
2022
2021
2020
108.7
2024
Adjusted EBITDA2 (£m)
£141.8m
132.9
115.5
100.5
107.8
2023
2022
2021
2020
141.8
2024
Basic EPS (p)
15.0p
13.5
12.7
9.8
12.9
2023
2022
2021
2020
15.0
2024
Adjusted basic EPS3 (p)
17.1p
16.0
14.4
11.9
13.1
2023
2022
2021
2020
17.1
2024
Total dividend per share (p)
12.5p
12.1
11.7
11.7
11.7
2023
2022
2021
2020
12.5
2024
Revenue by product segment1
220
172
2023
2022
Insurance
£236m
236
2024
100
103
2023
2022
Money
£98m
98
2024
39
40
2023
2022
Home services
£36m
36
2024
21
16
2023
2022
Travel
£20m
20
2024
60
60
2023
2022
Cashback
£61m
61
2024
Highlights continued
1	 Group revenue of £439m is presented net of inter-vertical eliminations of £10.7m (2023: £7.5m).
2	 Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 52 and APMs are defined in the Glossary on page 167.
3	 Adjusted basic earnings per share for the year ended 31 December 2023 has been updated from 16.0p to 16.2p to reflect the classification of costs 
to adjusting items, see page 51 for further information. 
MONY Group PLC Annual Report and Accounts 2024 – 3
Financial statements
Governance
Strategic report

At a Glance
Our financial products comparison 
site MoneySuperMarket is the most 
recommended price comparison 
website and makes it easy to find great 
deals. Customers can use it to save 
money on household bills and financial 
products, from car, pet, travel and 
home insurance to credit cards, loans, 
savings, pensions, mortgages, bank 
accounts, broadband and TV packages. 
When a customer visits our site they 
answer a set of questions and then, 
in seconds, they can find the best 
deal from a range of hundreds of 
leading brands. 
MoneySuperMarket launched a 
rewards and loyalty programme in 
2023, the SuperSaveClub. On joining 
the club (by buying a qualifying 
product), customers earn 12 months 
of free days out with thousands of 
destinations nationwide, as well as cash 
rewards every time they save on more 
household bills. 
MoneySuperMarket is so committed 
to helping households save money that 
we guarantee not to be beaten on price, 
with the SuperSave Price Promise.
MoneySavingExpert was ranked second 
most recommended brand in the UK by 
YouGov in 2024, and one of the UK’s top 
10 best brands. The MSE website and app 
are packed full of money saving tips and 
tools and information to help people take 
control of their finances. Over 9.3 million 
people receive the MoneySavingExpert 
Tip email each week. MoneySavingExpert 
speaks up for consumers, and our 
national campaigns help households 
across the UK.
At MONY Group our job is to help households save money. 
We were founded 30 years ago to make it easy for people 
to compare prices across hundreds of providers for all their 
household bills. As our Group has expanded, we’ve added 
more ways to save.
MONY Group unites powerful, trusted consumer brands, and we attract our 
customers by marketing, advertising and publishing, as well as via external brands 
to whom we offer comparison services. Our technology platform is scalable and 
a barrier to competition.
Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 4

Quidco is one of the top cashback sites 
in the UK. Quidco customers earn free 
cashback from over 5,000 online retailers 
including household brand names in 
travel, fashion, DIY and health and beauty. 
Quidco now has comparison services 
powered by Group technology, helping 
customers save on their car, home and 
other insurance needs.
Our travel comparison sites 
TravelSupermarket and Icelolly help 
people save on their holidays. We filter 
through a huge range of travel deals 
from the UK’s leading travel companies 
and find customers the deal that suits 
them. We compare prices on a broad 
range of holiday options including 
thousands of individual package holidays, 
hotels, low-cost and charter airlines and 
car hire providers.
We’re a highly effective and flexible 
way for providers to find and convert 
customers, and we show their products 
to millions across the UK.
At a Glance continued
Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 5

Investment Case
Our fundamentals
1:
 Clear social 
purpose
Our purpose is to help households save 
money. All our brands support users to make 
significant savings on their household bills 
and purchases, with additional consumer 
benefits from our member-based services. 
MoneySavingExpert is a highly trusted 
consumer champion that provides personal 
finance tips and tools to millions of readers 
across the UK every year through its app, 
website and weekly email.
2:
 Scalable tech 
platform
We have a scalable tech-led savings platform 
serving customers and providers. Our Group 
comprises a price comparison site, cashback, 
a consumer finance content-led brand and 
specialist services for our partner providers.
We have two sides to our business, matching 
consumers to providers in an efficient way. 
New and existing customers can come to a 
single site, answer a simple question set and 
let us do the work of providing them with a 
wide choice of deals to compare and switch 
to. For providers, it is a cost-efficient and 
flexible way to access millions of customers. 
Our comparison platform is scalable to 
support our own sites and apps and leading 
third-party brands. Our B2B proposition 
extends both our reach and market share, 
leveraging our technology investment and 
increasing our customer base as we scale to 
power comparison technology and market 
insights for the industry.
3:
 Power of 
our data
Our data creates links between the wealth 
of data that customers provide, which we 
use to help get them the best deals. 
We are improving the customers experience 
of comparison through our proprietary 
“Dialogue” platform, designed to shorten and 
simplify the information requested from the 
user across different products, helping make 
journeys as simple as possible for customers. 
Not only this, but our data is centralised, 
enabling customer-facing innovation and the 
launch of our membership models which have 
a growing active member base, spanning 
MoneySuperMarket (the SuperSaveClub), 
MoneySavingExpert (the MoneySavingExpert 
App) and Quidco.
Consolidating our data has given us a 
single source of rich, real-time data and 
improved our efficiency. This data is available 
operationally to drive growth and increase 
marketing efficiency. 
The quality of our referral leads and first-
party data put us in a strong position to 
deliver valuable services to our providers 
including Tenancy and data services such 
as Market Boost. 
Why 
invest in 
MONY 
Group?
We are a tech business 
with a purpose: helping 
households save money. 
We have leading consumer 
finance brands powered by 
our proprietary tech-led 
savings platform. 
When combined with our data-rich 
environment, we offer more ways 
to save for providers and consumers. 
The business model is highly 
profitable, cash generative and 
asset‑light, with opportunities 
for growth across the breadth 
of our markets. 
Discover more about 
our membership 
propositions online
MONY Group PLC Annual Report and Accounts 2024 – 6
Financial statements
Strategic report
Governance

Source: 
1	 Press Gazette.
1	 Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 52 and APMs are defined 
in the Glossary on page 167.
*	 Inorganic revenue growth in 2022 was 22% including the acquisition of Quidco.
4:
 Leading and 
trusted brands
We have a Group net promoter score of 72, a 
customer loyalty and satisfaction measurement 
indicating the likelihood of customers to 
recommend our brand services to others. 
MoneySuperMarket is a trusted “go-to” 
brand for price comparison and the most 
recommended price comparison website 
in the UK. 
The MSE App has been named as the fourth 
most popular1 news app in the UK with 
1.8 million app downloads and 460,000 
monthly active users, and over 9.3 million 
people receive the weekly tip email. 
MSE provides unique money saving guides, 
tips, tools and techniques, alongside giving 
users access to their credit scores and 
providing information on topics such as 
mortgage affordability, different types of 
lending and household budgeting. 
Quidco is one of the UK’s leading cashback 
sites, offering an increasingly personalised 
user experience which is key to driving 
repeat engagement, customer loyalty 
and enhanced conversion.
5:
 Strength in 
breadth
MONY has an unmatched breadth of products 
and services from insurance, money, home 
services, travel comparison and cashback; we 
have strength in our breadth. This breadth 
means we have more ways to help households 
save more money and provide an attractive 
marketplace for providers to acquire new 
customers in a cost-effective way.
We have launched membership-based 
customer propositions which puts us on a 
path to shift from mainly transactional based 
interactions towards something more akin to 
a membership model.
We are expanding our provider data services 
including tenancy, which enables providers 
to promote their brands in designated 
advertising spots on our sites. We have 
launched ‘Market Boost’ which uses our data 
platform to launch an innovative data insight 
product to partners.
We have a growing B2B business, which allows 
leading brands in our industry to utilise our 
Group platform to provide switching services 
to third-party brands, extending our reach.
Investment Case continued
Our fundamentals continued
The result
Highly profitable 
growth
A track record of profitable growth and 
high Adjusted EBITDA margins across 
the Group.
Adjusted EBITDA¹ growth (%)
Adjusted EBITDA¹ margin (%)
14
2024
2023
7
15
2022
31
2024
2023
32
30
2022
102.2
2024
2023
115.6
104.4
2022
Strong operating cash 
flow with efficient 
capital allocation
Our financial model is highly profitable, 
strongly cash generative and capital light. 
In 2024 we delivered a 13% increase in 
operating cash flow and increased our 
ordinary dividend by 3%. We announced 
a share buyback programme of up to 
£30m at our FY24 results. 
Operating cash flow (£m)
11
2024
2023
2
8*
2022
Growth from core 
and new markets
We operate in markets with headroom for 
growth. Our strategy, combined with the 
strength and resilience of our business 
model and the work we have done and the 
investments we have made so far position 
us well for future growth. 
Organic revenue growth (%)
Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 7

Chair’s Statement
Executing 
our strategy
I am delighted to be writing to you for 
the first time as Chair of MONY Group 
having been formally appointed as Chair 
on 1 January 2025, after joining the Board 
in Summer 2024 as Chair Designate. 
First, I would like to extend my gratitude 
to my predecessor Robin Freestone for his 
unwavering commitment and exceptional 
service to MONY Group over the last 
nine years, and for his leadership and 
support which was greatly appreciated by 
all who worked with him. I would also like 
to extend my thanks to the Board and the 
Executive Team for their warm welcome 
and support, and to all colleagues across 
the Group for their hard work and 
dedication during the year. 
Since joining the Group I have been 
encouraged to find that that MONY Group’s 
purpose – to help households save money – 
is so deeply embedded within its culture. 
Never has this purpose been as important 
as in today’s environment, and I am proud to 
report that we have saved households an 
estimated £2.9bn in 2024 (2023: £2.7bn). 
The past year has been one of progress 
and innovation for MONY Group as we 
successfully executed our strategy; building 
out our membership propositions, enhancing 
our provider services, and re-platforming our 
technology. This has contributed to the 
achievement of record results leading to 
enhanced shareholder returns, despite 
a challenging economic backdrop. This 
performance is testament to the strength 
of management and the dedication of our 
brilliant teams, and to the strength and 
resilience of our business model.
2024 was another year 
of strong progress for 
MONY Group as we 
executed our strategy, 
helping customers 
save more than ever. 
Jonathan Bewes 
Chair
Revenue (£m)
£439.2m
Up 2%
(2023: £432.1m)
Adjusted EBITDA¹ (£m)
£141.8m
Up 7%
(2023: £132.9m)
Profit Before Tax (£m)
£108.7m
Up 18%
(2023: £92.1m)
Adjusted Earnings Per Share
17.1p
Up 5%
(2023: 16.2p)
Total Dividend Per Share
12.5p
Up 3%
(2023: 12.1p)
Watch our Chair 
interview online 
1	 Use of alternative performance measures (‘APMs’) 
is detailed in the Financial Review on page 52 and 
APMs are defined in the Glossary on page 167
2	 Calculated as Operating Cash Flow over Adjusted 
Operating Profit
3	 Source: Ipsos
MONY Group PLC Annual Report and Accounts 2024 – 8
Financial statements
Governance
Strategic report

At our heart remains our purpose of helping 
households save money, which in turn helps 
the Group to grow. The foundations we 
have laid in bringing together our data and 
technology onto a common platform are 
enabling us to continue to transform the user 
experience as we execute on our strategy, 
positioning us well for future growth. 
Delivering value for 
shareholders 
2024 was another year of strong progress for 
MONY Group.
Group Revenue increased by 2% to £439.2m, 
Adjusted EBITDA increased by 7% to £141.8m, 
Profit Before Tax increased by 18% to £108.7m 
and Adjusted Earnings Per Share increased 5% 
to 17.1p. We generated good cash flow, with 
operating cash flow up 13% to £115.6m (2023: 
£102.2m), representing cash conversion 
of >90%2.
Our strategy is focused on growing a two-sided 
marketplace where consumers come to us 
directly to find the best prices on household 
bills, financial contracts and everyday spending, 
and providers can more cost effectively reach 
the customers they want. 
Our member-based propositions are 
flourishing, and building a community of loyal, 
engaged members.
	· Following the introduction of 
MoneySuperMarket’s SuperSaveClub in 
September 2023, we have now surpassed a 
milestone 1 million members. This model is 
changing the consumer experience – 
increasing engagement and rewarding 
customer loyalty; the more customers save, 
the more they earn. 
	· MoneySavingExpert was named as the 
fourth most popular news app in the UK 
in 20243. Two years since the launch of the 
MSE App almost 2 million people have 
downloaded the app, and more than 
9.3 million consumers now receive the 
weekly MSE tip email. During the year we 
launched the new and improved MSE Credit 
Club and Home Compare Plus – driven by 
linking MSE’s trusted content with a suite 
of personalised tools to help users save 
even more money.
	· Quidco, our cashback offering where 
customers can earn rewards for their 
shopping across thousands of brands, has 
delivered membership momentum as we 
continued to improve the user experience. 
Thanks to the work to bring Quidco on to the 
Group’s common data and tech platform, 
customers now see greater personalisation, 
helping to promote the most relevant 
content to maximise conversion. 
Chair’s Statement continued
On the other side of our marketplace, our 
enhanced provider services are also 
performing well. 
	· Our B2B partnerships enable us to extend 
the reach of the Group through offering our 
unique price comparison technology. 
During the year we continued to attract 
household brand names, such as 
Rightmove and AutoTrader, as well as 
scaling our existing partnerships. 
	· Market Boost, launched in 2023, uses 
MONY Group’s data to help providers 
better understand how they perform on 
our platform, providing insight into how 
customers interact with their offers so that 
they can make adjustments to maximise 
conversion, which ultimately benefits 
the Group. 
	· Our Tenancy offering enables our partners 
to promote their products through the 
provision of advertising to targeted 
customer cohorts. As we further enhance 
our personalisation the impact of Tenancy 
continues to improve, delivering a greater 
experience for customers. 
	
 Read more about our business performance 
in the CEO Review on pages 12 to 15
Our colleagues and culture
Our Group purpose is powered by the energy 
and dedication of our colleagues, under the 
expert leadership of our Executive Team with 
oversight and support from the Board. During 
my first few months with the Group I have 
been impressed by how colleagues work 
together and support each other in pursuing 
our strategic goals. Working with our users 
and providers, they have generated value for 
our shareholders, while at the same time 
making a positive difference to our people, 
the wider community and the environment. 
We want our colleagues not only to live 
our purpose of helping households save 
money, but also to have confidence in us as a 
responsible and fair employer. To do that we 
invest in their wellbeing and in the communities 
where we are based, building a broader social 
impact through our charitable activities. 
We are committed to fostering a high-
performing, purpose-driven, and inclusive 
culture and are proud that 44% of our Board 
and Executive are women. We were also 
delighted to hold our position as #1 for 
Women on Boards in the Technology sector 
in the 2024 FTSE Women Leaders Review. 
MONY Group PLC Annual Report and Accounts 2024 – 9
Financial statements
Governance
Strategic report

Sustainability and society
MONY Group’s sustainability strategy 
encompasses environmental, social and 
governance priorities. The Group is 
committed to minimising its environmental 
impact, with our goal of achieving Operational 
Net Zero by 2030. This target includes a 90% 
reduction in Scope 1 and Scope 2 emissions, 
as well as remaining a ‘Carbon Neutral’ 
business by offsetting 100% of our carbon 
emissions. Our environmental impact is 
disclosed through the Carbon Disclosure 
Project, and we proudly maintained our C 
score for 2024.
This year, we will publish our Climate 
Transition Plan, detailing our performance 
against targets and our future plans.
As a signatory of the United Nations Global 
Compact, we embrace its principles and 
commit to aligning our operations and 
strategies with ten universally accepted 
principles in the areas of human rights, 
labour, environment, and anti-corruption
MONY Group’s current charity partnership is 
with the suicide prevention charity Campaign 
Against Living Miserably (CALM). The 
partnership has seen MONY Group donate 
over £264,000 in the past two years which will 
fund 21,656 lifesaving calls to CALM’s helpline. 
This partnership has inspired remarkable 
staff engagement and in 2024, we donated 
over £127,000 to the charity. 
Board and Governance 
The Board receives regular updates from the 
Executive Team on the Group’s performance, 
operations, colleagues, customers, providers, 
investors and communities, as well as the 
risks and opportunities we face as a 
business. We regularly consider and monitor 
the real and potential risks and impacts of 
macroeconomic and other disruption to our 
end markets, along with mitigating actions. 
We remain dedicated to maintaining the 
highest standards of corporate governance 
and ethical conduct. Our Board is committed 
to transparency, accountability, and fostering 
a culture of integrity. Our Board collectively 
possesses a broad range of experience, skills 
and knowledge from various backgrounds 
which supports the strategic and operational 
direction of the Group. 
Succession planning continued to be an 
area of focus for the Board in 2024 as I was 
recruited and inducted as a Non-Executive 
Director and Chair Designate. The Board 
remained stable save for my appointment 
and I have been pleased to note both the 
engagement of our Directors and the passion 
they all share for the purpose of the Group. 
We maintained the diversity of our Board, 
exceeding the recommendations of the 
Hampton Alexander Review and meeting 
the requirements of the Parker Review.
On behalf of MONY Group, I would like to 
thank Robin Freestone for his dedication and 
diligence during his nine-year tenure with the 
business, for his leadership of the Board, and 
for all his support to me during our six-month 
handover. I wish him all the best for the future. 
	
 Read more about our Governance Report 
on page 62.
Shareholder returns and 
capital allocation 
The Group’s Capital Allocation Policy 
reflects its high cash generation and strong 
balance sheet, and has enabled us to invest 
organically in the business, to pay dividends 
to our shareholders, and to fund acquisition 
activity. The Board is recommending a final 
dividend of 9.2p per ordinary share, an increase 
of 3%, making a total dividend for the year of 
12.5p per ordinary share, an increase of 3% 
on 2023. If approved by shareholders at the 
forthcoming Annual General Meeting, the 
final dividend will be paid on 16 May, 2025 to 
shareholders on the register on 11 April, 2025.
The strength of our balance sheet and the 
cash generated in the year, have now put us 
in a position to consider returning surplus 
capital to shareholders. Accordingly, we have 
announced a share buyback programme of 
up to £30m, to be executed during the 
current year. This reflects our commitment 
to deliver returns to shareholders through a 
combination of earnings per share growth 
and cash distributions, and preserves our 
ability to create further value through 
strategically aligned acquisitions. 
Looking ahead
This has been a strong year for the 
Group, with continued good progress on 
re-platforming our data and technology. Our 
strategy and the investments we have made 
to date, coupled with our differentiated 
operating model, continue to position the 
Group well for sustainable growth for the 
benefit of all our stakeholders. 
As we look to 2025, the performance and 
actions taken this year underpin my 
confidence in the future prospects of 
MONY Group. 
Jonathan Bewes
Chair
14 February 2025
Our strategy and the investments we have 
made to date, coupled with our differentiated 
operating model, continue to position the 
Group well for sustainable growth for the 
benefit of all our stakeholders. 
Chair’s Statement continued
MONY Group PLC Annual Report and Accounts 2024 – 10
Financial statements
Governance
Strategic report

MoneySuperMarket’s SuperSaveClub now has over
1 million 
members 
MONY Group PLC Annual Report and Accounts 2024 – 11
Financial statements
Governance
Strategic report

I am pleased to say that 2024 was 
another strong year for the Group, 
helping households save money and 
achieving both financial and strategic 
milestones. Having built the platform 
and centralised our data capabilities, 
we are now using this platform to 
deliver our strategy to grow our 
two‑sided marketplace. 
We have centralised our data and made it 
available to colleagues across the Group in 
real time and have adopted best-in-class 
marketing technology. We have introduced 
innovations to help people save more money 
and to support our providers more effectively. 
Our strategy is to leverage the platform we 
have built to drive efficient acquisition, 
retention and growth, and expand our 
proposition while using our centralised 
data and re-platformed tech stack to launch 
innovative new membership-based propositions 
and expand our services for providers.
During 2024 we generated momentum 
across our member-based propositions; 
MoneySuperMarket SuperSaveClub, 
MoneySavingExpert App & Quidco, and are 
particularly encouraged by the performance 
of SuperSaveClub which now has over 
1 million members. 
Our provider services – which include B2B, 
Market Boost & Tenancy – also performed 
well. In B2B, we added six more brands to our 
platform, taking us to 35 brands live, including 
household names like Rightmove, AutoTrader 
and the National Union of Students. 
 Read more about Our Strategy on 
pages 20 to 24
Chief Executive Officer’s Review
Delivering on our 
strategy to grow 
our two-sided 
marketplace
The strength in 
breadth of our 
diversified model 
provides us with 
resilience and further 
opportunities to grow.
Peter Duffy 
Chief Executive Officer
Watch our CEO 
interview online
MONY Group PLC Annual Report and Accounts 2024 – 12
Financial statements
Governance
Strategic report

Revenue by segment – FY24 Revenue: £439m*
*	 Group revenue of £439m is presented net of inter-vertical eliminations of £10.7m (2023: £7.5m).
Insurance
£236m
(2023: £220m)
Households are able to save 
money on a number of different 
insurance products including: 
car, travel, life, home and pet. 
Growth was underpinned by strong 
switching in car and home insurance, 
particularly in H1.
Whilst premium price inflation 
continued to normalise during the year, 
we continued to see record switching 
volumes for car and home insurance. 
This is supported by a greater number 
of products available to consumers in 
the market, and as a result of sustained 
high absolute pricing for policies. For 
context, the average car insurance 
quote is now 48% higher than it was 
before the implementation of General 
Insurance Pricing Regulation in 2021.
Other insurance products performed 
well, including travel insurance, which 
saw an uplift in performance during H2, 
after a trend towards a lower tier of 
coverage seen in H1 eased, and life 
insurance which also saw strong growth 
during Q4.
Money
£98m
(2023: £100m)
Users are able to compare 
a wide range of credit cards, 
loans, savings, current accounts 
and mortgage products. Our 
websites and apps provide users 
with access to their credit scores 
and information on topics such 
as mortgage affordability, the 
different types of lending and 
household budgeting.
Revenue was down on 2023 due mainly 
to fewer attractive current account 
products in the period. Within our 
banking product lines, we saw providers 
begin to focus on profitability and as a 
result there were fewer attractive current 
account products available.
Borrowing saw growth in the year, driven 
by increased demand in credit cards. 
While sustained higher interest rates 
continued to impact affordability for 
loans products, we did see an improving 
profile of performance during H2.
We also made good strategic progress, 
improving the experience for customers 
on our sites. As an example, consumers 
can now easily see what credit limits and 
APRs they are eligible for as part of their 
user journey, rather than simply being 
shown an average estimate.
 
Home Services
£36m
(2023: £39m)
Customers are able to save 
money on a broad range of 
products including broadband, 
energy, landline and 
mobile phones. 
Revenue was down primarily as a 
result of continued softer trading in 
broadband and mobile. Whilst traffic 
levels remained reasonably robust, 
conversion was impacted by continued 
actions from providers on customer 
retention and acquisition. 
Energy switching levels and revenue 
remained immaterial in the year, but 
we did see year-over-year growth, albeit 
comparing to subdued performance 
in 2023.
Travel
£20m
(2023: £21m)
TravelSupermarket and 
icelolly.com help people to 
save money on their holiday.
Revenue in Travel reduced in 2024 as a 
result of conditions becoming increasingly 
competitive through the year.
Package holiday performance remained 
solid throughout the year but the market 
became increasingly competitive, 
resulting in higher marketing costs 
across the sector. For the majority of 
the year, we took action to adjust our 
marketing spend and manage margins 
which impacted growth. In the second 
half we began trialling a change in our 
marketing mix out of PPC and into social 
with initial good results.
Car hire was a headwind with reduced 
daily rates in the industry impacting use 
of comparison sites.
We have now completed the migration 
of our marketing tech stack, enabling 
expansion into new products to drive 
growth. As an example, in late 2024, 
we launched a new cruise offering. 
Cashback
£61m
(2023: £60m)
Quidco is one of the UK’s leading 
cashback services and helps 
users earn cashback on their 
online spending with thousands 
of brands.
Revenue growth was driven by the 
insurance vertical, powered by MSM 
B2B capability performing well in 
heightened switching markets. 
This offset softer trading in retail which 
continued to be impacted by weaker 
consumer confidence and difficult 
economic conditions. 
Cashback saw good strategic progress 
in the year, with us increasing the levels 
of personalisation to our customers and 
deepening the customer proposition 
with the launch of new features, notably 
Quidco stories.
Chief Executive Officer’s Review continued
MONY Group PLC Annual Report and Accounts 2024 – 13
Financial statements
Governance
Strategic report

Chief Executive Officer’s Review continued
Strong business performance
The Group generated record revenue and we 
saved households an estimated £2.9bn, up 
from £2.7bn in 2023, which in turn drove an 
increase in revenue, up 2%, and our highest 
ever Adjusted EBITDA1, up 7%, underpinned 
by strong cost control. Profit Before Tax grew 
by 18% as we remain focused on delivering 
profitable growth.
Revenue growth was primarily driven by good 
performance in Insurance in the first half, where 
we continued to see record high switching 
volumes, and in Cashback, which delivered good 
growth despite the softer retail environment. 
The strength in our breadth of our model 
continues to provide us with resilience, as 
different markets move through their cycles. 
All of this translates to a highly effective, 
resilient and profitable business, with strong 
operating cash flow and efficient capital 
allocation, that is well positioned to deliver 
sustained and consistent growth.
Our platform
As a leading tech company, our single, 
common platform powers our ability to help 
users save money. Over the last few years we 
have transformed the tech stack from siloed 
connections in each product area to one 
platform across our leading brands. The 
power of the platform has enabled us to share 
the capabilities of MoneySuperMarket across 
our brands. 
Data is critical to deepen our relationship with 
our customers. Our consolidated data view 
across the broad range of products that we 
offer enables us to improve the 
user experience.
Real-time and centralised data enables our 
user experience to be more personalised, 
target our marketing more effectively and 
deliver more value for our providers.
Our brands
We enjoy leading positions in growing markets 
where there is significant room to grow. Our 
brands are firmly trusted by customers.
Our price comparison brand, 
MoneySuperMarket (‘MSM’) and 
MoneySavingExpert (MSE), our content-led 
brand saw their net promoter score 
increase to 72 in 2024. 
We continued to support the MSM brand by 
building on our MoneySuperSeven marketing 
campaign, which is focused clearly around 
“saving money”. Central to the MSM customer 
proposition is SuperSaveClub, which following 
its launch in late 2023, has now surpassed the 
1 million members milestone. SuperSaveClub 
rewards loyal, engaged members through 
offering a cash reward for every purchase, 
guaranteeing best price and making it easy 
for customers to save again and again.
We now have a growing cohort of customers 
who have passed their one-year anniversary 
and the early data shows the SuperSaveClub is 
achieving what we hoped. We can see that 
more customers are coming to us directly for 
their second purchase, that they have a much 
higher propensity to engage with us directly, 
and that they are buying more from us. It is 
clear to see that the club is encouraging 
customer loyalty and retention whilst reducing 
our reliance on paid marketing. In 2025 we will 
seek to grow the club further, and as part of 
this we are trialling a ‘first purchase reward’.
MoneySavingExpert is greatly trusted and 
provides valuable tips and tools to millions 
of users. We’ve seen strong uptake with MSE 
App downloads up 93% to 1.8 million, and 
9.3 million people receive Martin Lewis’s 
weekly tip email. We have further improved 
the MSE App in the year, increasing 
personalisation, offering a suite of tools 
that help users gain greater control of their 
finances, including the launch of an improved 
and highly differentiated Credit Club.
1	 Use of alternative performance measures (‘APMs’) is detailed in the Financial Review on page 52 and APMs are defined in the Glossary on page 167.
Our people drive the 
success of our business. 
Our strong company 
culture is the foundation 
to our strategy.
MONY Group PLC Annual Report and Accounts 2024 – 14
Financial statements
Governance
Strategic report

Chief Executive Officer’s Review continued
We are a leading 
tech company, with 
strong brands, leading 
marketing tools and a 
culture that embraces 
innovation. We are 
transforming the user 
experience, building out 
membership models 
to enable customers to 
save even more money.
Our brands continued
Quidco is one of the largest cashback brands 
in the UK which we acquired in 2021. Thanks 
to the work we’ve done to replatform our data 
and tech, customers are now enjoying an 
improved and increasingly personalised user 
experience, which is key to driving revenue 
per user, repeat engagement, customer 
loyalty and enhanced conversion.
 Read more about our tech platform 
and consolidated data view on page 25
Culture
This great progress would not be possible 
without our hard-working teams. We are 
committed to embracing and promoting 
diversity, inclusion and equal opportunities. 
Our people drive our business and our 
success. Our strong company culture is the 
foundation to our strategy.
We were proud to hold our positions as first 
in the Technology sector on the FTSE Women 
Leaders Review report and and fifth in the 
Inclusive Top 50 UK Employers List. 
In 2024 we were accredited as a Real Living 
Hours employer to sit alongside our Real 
Living Wage certification and we increased 
our employer pension contributions by 1% 
in April.
Our culture of inclusion, innovation and 
delivery at pace is part of the core of what 
we do. We promote an environment where 
all of our employees can grow and develop. 
We have a culture of inclusion where all 
perspectives are valued and champion 
diversity. Our culture promotes an agile, 
entrepreneurial, fast-paced learning 
organisation to deliver greater innovation 
for our users. 
 For information on these and on people and culture 
more widely, please see page 39
Social impact 
As well as helping households save money, 
we aim to make a positive difference to our 
people, the wider community and the 
environment. To do that we invest in our 
employees wellbeing and the communities we 
are based in, whilst building a broader social 
impact inspired by our charitable activities. 
MONY Group’s current charity partnership is 
with the suicide prevention charity Campaign 
Against Living Miserably (CALM). The 
partnership has seen MONY Group donate 
over £264,000 in just two years which will 
fund 21,656 lifesaving calls to CALM’s helpline. 
This partnership has inspired remarkable 
staff engagement and in 2024. We exceeded 
our target contributions by almost 18%. Given 
the positive impact and the success of our 
collaboration, we extended the partnership 
from two years to three. 
We are committed to minimising our 
environmental impact, with our goal of 
achieving Operational Net Zero by 2030. This 
target includes a 90% reduction in Scope 1 
and Scope 2 emissions, as well as remaining 
as a ‘Carbon Neutral’ business by offsetting 
100% of our carbon emissions.
 Read more about our sustainability strategy 
on pages 34 to 40
Outlook
Our recent trading performance, coupled with 
momentum in our strategic execution gives 
the Board confidence that we will deliver 
Adjusted EBITDA for 2025 broadly within our 
current published consensus. 
Despite headwinds in the car insurance 
switching market, we continue to see other 
opportunities for growth across the business.
We anticipate operating cost inflation 
(excluding depreciation and amortisation) 
to be largely mitigated through our ongoing 
focus on cost efficiency. 
We remain well positioned to continue to 
deliver sustainable, profitable growth.
Peter Duffy
Chief Executive Officer
14 February 2025
MONY Group PLC Annual Report and Accounts 2024 – 15
Financial statements
Governance
Strategic report

Our Markets and Trends
Strategic priorities
 Loyal engaged members
 Best provider proposition
 Leading tech and data
Trends 
in our 
chosen 
markets
Our leading data and 
technology positions 
us well to grow in the 
markets we operate in, 
helping customers to 
save even more
Price comparison (overall market)
Link to strategy: 
 
 
Price comparison: Regulatory focus
Brands affected: 
 
 
 
 
Trend 
Continued strong focus 
from governmental and 
regulatory bodies on 
empowering customers.
Impact 
Regulation continues to play an 
increasingly important role in 
the price comparison sector.
Opportunities 
Regulation focused on driving transparent pricing and 
empowering customers to save money is fully aligned with our 
purpose of helping households save money. 
Price comparison: Artificial intelligence
Brands affected: 
 
 
 
 
Trend 
Artificial intelligence (AI) 
has advanced substantially 
and continues to offer 
new and improved 
capabilities.
Impact 
AI could reshape parts of the 
price comparison value chain 
and experience.
Opportunities 
AI has the potential to automate activities like software 
development and digital marketing. We are already using AI to 
increase the scale of our digital marketing efforts and make 
software engineering more efficient. We are also using AI to offer 
the customers an enhanced experience, increasing the appeal of 
our products. 
Insurance: Pricing regulation
Brands affected: 
 
 
Trend 
FCA investigation into 
premium finance & fair 
value for consumers.
Impact 
Providers may take a more 
cautious approach to premium 
pricing.
Opportunities 
We are well placed to help ensure consumers can scrutinise and 
compare offers and pricing to obtain fair value. During 2024, we 
had 174 insurance products available on our sites, making our 
comparison services all the more important in helping consumers 
navigate their options and find the best deal. The ongoing 
development of our new AI-powered tools will only further 
expand this capability for our customers. 
Insurance: Premium inflation
Brands affected: 
 
 
Trend 
2024 saw stabilising levels 
of insurance premium 
growth following high 
premium inflation during 
2023. A government task 
force was instated to 
investigate factors behind 
premium inflation.
Impact 
Switching volumes may reduce 
as customers opt to accept 
renewal quotes from their 
existing providers.
Opportunities 
Sustained elevated premium levels in a tough ongoing cost-of-
living environment, as well as the high volume of overall insurance 
products in the market, will continue to provide support to price 
comparison services. By offering our customers more than just a 
price comparison journey with our tools that enable them to find 
the best price whilst also earning rewards we are well positioned 
to grow in this market despite the declining growth rate of 
premium inflation. 
Our brands
 MoneySuperMarket
 MoneySavingExpert
 Quidco
 TravelSupermarket
 Icelolly.com
MONY Group PLC Annual Report and Accounts 2024 – 16
Financial statements
Governance
Strategic report

Our Markets and Trends continued
Helping millions of 
customers save money.
Strategic priorities
 Loyal engaged members
 Best provider proposition
 Leading tech and data
Price comparison (overall market) 
continued
Link to strategy: 
 
 
Money: High interest rates 
Brands affected: 
 
 
 
Trend 
Interest rates in major 
economies remain 
elevated after years of 
historical lows.
Impact 
High interest rates make 
credit and loans less affordable 
for consumers.
Opportunities 
Sustained high interest rates make credit cards, loans and 
mortgages more expensive which may impact demand. If rates 
continue to fall, as forecast, we could begin to see an uptick in 
demand, especially in loans and mortgages which have been 
more heavily impacted by high interest rates.
Home services: BAT (Energy)
Brands affected: 
 
 
 
Trend 
The Ban on Acquisition 
only Tariffs (BAT) has 
been extended to 
31 March 2026. 
Impact 
The BAT continues to play a 
major role in inhibiting the 
return of a material energy 
switching market. 
Opportunities 
We continue to work with partners to offer deals to customers 
when they become available, securing exclusive products for 
the Group from multiple partners. MSE editorial is uniquely 
positioned to guide consumers and continues to provide 
support to consumers on energy via it’s Cheap Energy Club. 
Cashback: Online spending demand
Brands affected: 
 
Trend 
High inflation & interest 
rates put pressure 
on discretionary 
consumer spending.
Impact 
Households could cut back 
on spending.
Opportunities 
Cashback presents a way for consumers to save money on 
everyday purchases amid the rising cost of living. Greater 
pressure on consumer budgets increases the appeal of cashback 
sites, such as Quidco, and brings the potential for wider, more 
frequent engagement which we are well placed to capitalise on.
Travel: Package holiday growth
Brands affected: 
 
Trend 
Economic uncertainty 
could weaken travel 
demand. However, 
consumers are expected 
to prioritise their main 
holiday which tends to be 
booked as a package 
holiday more frequently.
Impact 
As the largest discretionary 
spend area for many 
households, demand for 
travel may soften under 
macroeconomic pressures. 
However, packaged holidays 
can offer a way to control costs 
on the main holiday of the year.
Opportunities 
Ice Travel Group continues to focus on building leading 
comparison services to help consumers find the best deal for 
their holiday which is especially more relevant during tough 
economic times.
Our brands
 MoneySuperMarket
 MoneySavingExpert
 Quidco
 TravelSupermarket
 Icelolly.com
MONY Group PLC Annual Report and Accounts 2024 – 17
Financial statements
Governance
Strategic report

Our Business Model
Underpinned by our responsible approach
 Read more on pages 34 to 40
	· Minimising our environmental impact
	· Our social responsibility 
	· Robust governance and ethics
Our key strengths 
and resources 
Technology
Our offer is underpinned by our scalable 
and flexible technology solutions that are 
increasingly able to support multiple in-house 
and external brands from a common platform.
Data
Our strong analytical capabilities 
and upgraded infrastructure allow us to 
personalise the customer experience, generate 
real-time performance information, and 
provide relevant, useful data and insights 
to providers.
Relationships
Our strong relationships with our providers 
and B2B brands allow us to offer exclusive 
and market-leading deals.
People
Our talented people ensure we provide 
customers with the best experience. 
 Read more about how we support our 
employees on page 39
Leading brands
We operate well-known brands which 
are trusted by our customers.
 Read about our brands on pages 4 and 5
Marketing platforms
We have leading marketing platforms 
integrated with our centralised data, 
improving our customer acquisition efficiency.
 Read more about the effectiveness of our 
marketing on page 21
Our value cycle 
We provide products and services to help users make meaningful savings across 
their household finances. At the same time we help providers to acquire new 
customers in an efficient and cost-effective way.
Our purpose: Helping households save money
Our brand strength, marketing, 
high-quality content, clubs and tools 
attract users and providers to our 
well-established platform
Efficient switching journeys help 
users easily switch and save
Providers target and pay for high-quality 
marketing leads accessed via our platform 
at scale and benefit from advanced insight 
from our data propositions 
We remind users when it is time to 
re-switch; we use data to prioritise and 
market further switching opportunities
We generate insights from users 
and providers to optimise our 
propositions and identify 
growth opportunities
We expand into new markets 
and additional services
MONY Group PLC Annual Report and Accounts 2024 – 18
Financial statements
Governance
Strategic report

Our tech-led savings platform 
and member model
How we share value with our stakeholders
Our customers
Savings through readily accessible, 
personalised information
In 2024 our customers are 
estimated to have saved
£2.9bn
(2023: £2.7bn)
Our providers
Cost-effective customer acquisition via 
access to millions of informed customers
Number of providers 
and merchants
5,000+
(2023: 5,000+)
Our people
An inclusive place to work where 
employees feel that they belong
Employee diversity and 
inclusion score1
78% 
(2023: 76%)
Our communities
Positive impact through work experience, 
charitable donations and volunteering
Donated to charitable causes in 2024
£0.3m
(2023: £0.2m)
Our shareholders
Full year dividend up 3%
Cash return to shareholders (2024)
£67m
(2023: £65m)
Share buyback programme
£30m
Announced on 17 Feb 2025
1	 SEM: search engine marketing.
2	 SEO: search engine optimisation.
3	 CRM: customer relationship management.
Risk management framework 
The Group operates in a complex business 
environment and there are risks to the 
delivery of our strategic goals and the 
sustainability of our business model. We 
have identified the principal risks through 
our risk management framework and we 
have considered them as part of our viability 
assessment. Our risk management framework 
also provides the tools to manage and 
continually review our risks. It seeks to drive 
accountability across the Group and create 
the insight required for the Board to monitor 
our risks. Our risk management framework 
also allows management and the Board 
to adapt the strategy to ensure that we are 
not taking unnecessary risks and that the 
underlying risks in the strategy are being 
appropriately mitigated.
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Our Business Model continued
MONY Group PLC Annual Report and Accounts 2024 – 19
Financial statements
Governance
Strategic report
1	 Measured as part of our employee engagement survey. 
We use this score as an indication of our colleagues 
satisfaction with the Group’s diversity & inclusion strategies. 

Our Strategy
Our purpose
Our purpose is helping households across 
the country to save money on their bills, 
which fundamentally drives our business 
and culture. 
Our strategy
Our strategy is focused around growing our 
two-sided marketplace. On one side of the 
marketplace, we have the services we offer to 
our customers and on the other, the services 
we offer to our providers and third-party 
brands. In focusing on this two-sided 
marketplace, we rely less on paid traffic, and 
grow revenue per user by improving cross-
purchasing, repeat purchasing and customer 
loyalty with our already trusted brands. Both 
strategies will ultimately help households 
across the country save more money with us. 
Our leading marketing tools, centralised data 
and single tech platform mean we can now 
acquire traffic to our sites more effectively, 
talk to our users more effectively, and, 
because of this, have an opportunity to 
retain and grow these customers more 
effectively too. 
Leading 
growth 
partner
One tech 
platform
Efficient 
customer 
acquisition
More value 
from data
Best 
experiences
Increased 
member 
engagement
Compelling 
member 
propositions
Tenancy 
& data 
champion
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MONY Group PLC Annual Report and Accounts 2024 – 20
Financial statements
Governance
Strategic report

Our Strategy continued
Loyal engaged members
On the customer side, we are focused on developing and 
growing membership-based customer propositions to drive 
customer loyalty. We are using our reach of our existing 
brands to extend our marketplace, grow a loyal customer base 
whilst driving down our marketing investment. 
The customer strategy is built on growing on our 
member‑based offers; MoneySuperMarket SuperSaveClub, 
MoneySavingExpert App and Quidco. These member-based 
propositions are focused on growing customer loyalty, 
engagement, repeat purchasing and retention, as well as 
driving consumer traffic direct to our sites. In time, this should 
result in a reduced reliance on paid-for marketing.
SuperSaveClub 
members
1m 
MSM and Quidco active users
13.8m 
MSE weekly newsletter subscribers 
9.3m 
Best provider proposition
On the other side of our marketplace, we have the services we 
offer providers. We are expanding our ‘best provider 
proposition’ to grow the strength and breadth of our offering. 
Investment in our platform and in our data means we now 
have a more enhanced provider offering than ever before. 
Our advertising (tenancy) offering, switching platform coupled 
with our data insights is compelling for our B2B partners 
brands who can utilise our single platform to provide switching 
services, extending our reach and market share. By moving 
everything onto one platform we can onboard providers more 
quickly, and across all our brands simultaneously, making it 
much more commercially attractive to them.
80 
providers benefitting 
from Market Boost
B2B providers on 
our platform 
35
Leading data and tech
As a leading tech company, our single common platform 
powers our ability to help users save money. Over the last few 
years we have transformed our tech stack to one platform 
across our leading brands.
Data is critical to deepen our relationship with customers. Our 
consolidated data view across the broad range of products we 
offer enables us to improve the user experience. 
Our aim is to become a one-stop-shop for digital businesses 
looking to offer comparison services. By using our platform to 
enable comparison journeys for other brands, we have the 
opportunity to become the technology platform of choice to 
power the entire industry.
Re-platforming supporting 
cost efficiencies
3% 
reduction in admin expenses1

1	 Excluding depreciation, amortisation and adjusting items.
MONY Group PLC Annual Report and Accounts 2024 – 21
Financial statements
Governance
Strategic report

Our Strategy continued
 Loyal engaged members
Growing our 
member‑based offers
SuperSaveClub
The SuperSaveClub (‘SSC’) is aligned to our 
mission of helping households save money, 
and rewards customers every time they save 
money on their household bills, all with the 
confidence that our price promise provides. 
When customers buy an eligible product 
through MoneySuperMarket they can join 
SuperSaveClub and get access to 12 months 
of free days out at thousands of leading 
attractions nationwide available through 
the MoneySuperMarket app. Then, as a 
member of the SuperSaveClub, every time 
they purchase an eligible product, they 
earn a reward: £15 cash for every car, home 
insurance or broadband purchase, £10 for 
purchasing pet insurance, and £5 for signing 
up to Credit Monitor, purchasing an annual 
travel policy or a mobile phone deal. 
Rewards are available via a member’s 
MoneySuperMarket account and can be 
withdrawn at any time, as a pre-paid 
MasterCard, or vouchers at leading retailers. 
The SuperSaveClub is set up to encourage 
users to come directly to us and incentivises 
cross-buy and re-buy rates through rewards 
and ease of use.
Launched in September 2023, we have 
added additional products, enabling 
customers to save even more. We now 
have over 1 million members. We have a 
solid cohort of customers who have passed 
their first anniversary, providing us with data 
to illustrate that the SSC is achieving what 
we hoped. We can see that these members 
have much stronger engagement, are more 
likely to come to us directly, and also buy 
more products. 
We are still early on this journey, but it is 
clear that the club is growing customer 
loyalty and retention and reducing our 
reliance on paid marketing. 
MoneySavingExpert App
MoneySavingExpert (‘MSE’) helps millions of 
consumers with information, tips and tools 
to save money. The MoneySavingExpert App 
is our member-based offer for MSE and 
we have again seen good momentum in 
the year. 
Eighteen months after launch, the MSE App 
has been named as the fourth most popular 
news app in the UK, with 1.8m downloads 
and average monthly active users reaching 
460k over the year. The 9.3 million people 
who receive Martin Lewis’s weekly tip email, 
can also now open this directly on the 
MSE App. 
This year, we launched a new and improved 
MSE Credit Club, which includes a unique 
eligibility rating. This new tool tells 
consumers not just if they could get credit 
but provides an affordability score to show 
whether they should take out credit based 
on their real-world credit power. 
By linking MSE’s helpful and trusted content 
with a suite of more personalised tools, we 
support users to gain greater control of their 
finances and potentially save more money. 
We will continue to expand the range of tools 
available to help users keep informed and 
save more money.
MONY Group PLC Annual Report and Accounts 2024 – 22
Financial statements
Governance
Strategic report

Our Strategy continued
Loyal engaged members continued
Quidco 
Quidco, one of the UK’s leading cashback 
sites keeps helping customers save across 
retail and services such as insurance, 
broadband and mobile.
Using a network of over 5,000 merchants, 
members can make purchases and save 
money at the same time. We saw good 
momentum in the year as a result of 
actions we have taken to improve the user 
experience and deliver a more personalised, 
targeted CRM strategy. This was made 
possible because of our investment in data 
and our platform, as well as our leading-edge 
CRM which means we can target specific 
cohorts of customers with tailored offers and 
discounts rather than using a one size fits all 
approach. Our progress on personalisation is 
proving effective in attracting users who are 
increasingly engaged.
Tenancy
Tenancy is tailored advertising whereby 
providers promote their brands or 
products in designated spots on our 
sites clearly listed as ‘sponsored’, driven 
by data insights from our platform. 
In the year, we have rolled out tenancy 
slots to MSM’s SuperSaveClub, kicking 
off with a pilot campaign for broadband. 
Tenancy spots are now available across 
all core product lines. 
Market Boost
Market Boost uses our first-party data 
to show providers how their products 
perform across our platform, which can 
help providers to offer even better deals. 
This enables our partners to grow their 
business while helping households save 
money. They can then use these insights 
to improve their approach and offer even 
better or more relevant deals to customers. 
We can offer this to existing providers who 
join our platform, or sell it to third-party 
brands for their own channels. Launched 
in 2023, Market Boost was initially 
available on our Money products and over 
2024 we have rolled it out into Insurance 
and Broadband with c.80 providers now 
benefitting from this service.
B2B
Our white label B2B proposition uses the 
Group platform to power comparison 
services for third-party brands. We have 
grown our B2B offer over the last 12 
months and now have 35 partners across 
car insurance, home insurance, travel 
insurance, pet insurance, broadband, 
mobile, mortgages and energy, including 
well-known brands like Rightmove, Auto 
Trader, ClearScore and the National Union 
of Students. 
The B2B business generates revenue for 
the Group at limited incremental cost by 
leveraging the investment we have made 
in our technology platform. It enhances 
our ability to reach new customers, 
increasing our market share which, in turn, 
makes our proposition more valuable to 
providers who want to access a large, 
relevant audience.
 Best provider proposition 
Developing best 
provider propositions 
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 23
Financial statements
al statements

Our Strategy continued
What we have done in 2024
	· Generated momentum across our member-based 
propositions, reaching a milestone 1 million 
SuperSaveClub members
	· Added more products to the SuperSaveClub, 
now covering the majority of products
	· Launched additional compare journeys on Quidco 
powered by the MoneySuperMarket platform
	· Launched an improved and highly differentiated 
MoneySavingExpert Credit Club alongside home 
and motor compare products 
Our future
	· Enhance and expand the user experience to drive further 
customer engagement through improved personalisation 
across our brands
	· Increase SuperSaveClub membership, including trialling 
first-purchase rewards 
	· Launch new brand campaigns, building on the success 
of our existing MoneySuperSeven creative
What we have done in 2024
	· Scaled existing B2B partnerships and added six more 
brands to our platform, bringing the total to 35 brands live
	· Expanded our B2B proposition which now covers car, 
home, broadband, mobile and energy
	· Used our first-party data to help more providers 
understand how they perform across our platform 
through Market Boost
	· Rolled out Tenancy across all of our product lines, 
and began trialling in SuperSaveClub
Our future
	· Continue to grow our B2B partnerships
	· Increase our provider services, including Tenancy 
and Market Boost across our brands
What we have done in 2024
	· Continued our extensive technology re-platforming, 
which is now largely complete
	· Advanced the capability of our central bespoke question 
set experience ‘Dialogue’, which now enables customers 
to generate a quote within three clicks
	· Rolled out and utilised AI solutions across customer 
operations, including ‘Agent I’ to guide customers 
through their price comparison journey with ease
	· Increased personalisation across our brands using 
our improved data capabilities
Our future
	· Increase AI utilisation to further improve efficiency and 
the customer experience
	· Expand our advanced Dialogue functionality across more 
product lines enabling more customers to obtain a quote 
within three clicks 
	· Optimise shared data and tech learnings across 
the platform
Link to principal risks: 
1  2  3  4  6  7
Link to brands:
 
 
 
 
 
Link to KPIs:
1  2  3  4  5  6
Link to principal risks: 
1  2  3  4  5  6  7
Link to brands:
 
 
 
 
 
Link to KPIs:
1  2  3  4  6
Link to principal risks: 
1  2  3  4  5  7
Link to brands:
 
 
 
 
 
Link to KPIs:
1  2  3  4  5  6
Loyal engaged members
Best provider proposition
Leading tech and data 
Progress against our strategic priorities
Growing our two-sided marketplace
Our brands
 MoneySuperMarket
 MoneySavingExpert
 Quidco
 TravelSupermarket
 Icelolly.com
MONY Group PLC Annual Report and Accounts 2024 – 24
Financial statements
Governance
Strategic report

Technology and AI
Leading Data & Tech Platform
In 2024, we completed our transition away 
from vertical-led data to a true unilateral 
platform, where data can be shared seamlessly 
across the business. This significantly advances 
our ability to personalise our interactions with 
customers driving enhanced engagement and 
conversion, as well as improving the quality 
and output of our B2B products.
During 2024 we advanced the capability of 
our central bespoke question set experience, 
which we call Dialogue, which now enables 
customers to generate a quote within three 
clicks. In delivering this new experience, 
customers can now use and accurately 
replay their data without needing to 
navigate through a question set, offering 
a significantly improved streamlined 
experience. This not only fosters greater 
efficiency, it also reduces friction for 
consumers and increases our opportunity 
for cross selling additional products.
In Quidco, we have been able to significantly 
increase customer value through careful 
planning and upgrading of our technology. 
Customers now benefit from an improved 
onboarding experience, as well as offers 
within Quidco that are not only more tailored 
and personalised but that are also updated 
more frequently. These advancements not 
only assist new member growth, they help 
to scale average revenue per member. 
During the year, we also greatly improved 
our developer and cloud enablement, which 
together deliver a more secure, scalable, and 
efficient environment for deploying cloud 
resources and applications. In particular, this 
ensures a more optimal and cost-effective way 
of working directly with Amazon Web Services. 
Overall, we are enabling our teams to work in 
a much more efficient and standardised way 
across the Group, with teams able to move 
seamlessly between our different products. 
Priming the business 
for the future 
We are increasingly utilising AI across the 
Group. Internally, we have leveraged AI to 
drive enhanced efficiencies; particularly in 
our content generation and in our customer 
service operations where we have seen 
improving customer outcomes, as well as 
significant savings in time and resources. 
As an example, during the year, we launched 
an AI powered chatbot which generated a 
58% reduction in customer services contact. 
However, it is the external opportunity to 
improve the customer experience which is 
most exciting. We will seek to use AI across 
our brands to assist customers through their 
buying process, offering insights and support 
wherever and whenever it is needed to ensure 
that when a customer leaves our website, they 
are fully confident in the financial decision 
they have made. 
During the year, we launched several new 
AI-powered features on our sites, including:
	· Job-title matching. This feature reduces 
friction in the customer journey leading to a 
strong reduction in the drop-out rate, 
targeting a direct uplift in conversion. 
Job-title matching is currently live within 
loans and home insurance with plans to roll 
this feature out in other products during 
2025. 
	· Improved content generation. By utilising 
AI, we can not only generate more content 
more quickly, but we can also generate 
content focused on the interests and 
demographics of specific cohorts of 
customers targeting improved engagement 
and conversion. In addition, we are using 
AI to generate short videos summarising 
our guide pages. This keeps customers 
on the page for longer, helping to 
improve conversion.
	· Agent I. This is our new financially powered 
agent which guides customers through our 
price comparison website with confidence 
and ease. For example, Agent I could review 
a customer’s credit report and offer insights 
on how they could optimise their interest 
payments. It could also simultaneously review 
credit card offers, showing the customer how 
they could source a better deal.
Whilst the implementation is ongoing in some 
cases, the results are encouraging, and we will 
continue to roll out these advancements 
across our products over the near term. 
Going forward
In recent years, we have made significant 
progress in reinventing our platforms, laying 
a strong foundation for the future. This 
re-platforming has enabled us to deliver key 
elements of our strategy by creating a more 
robust, scalable, and adaptable technology 
stack and significantly enhancing our ability 
to utilise our data. 
Our efforts and business priorities are 
aligned with the needs of our customer and 
our company purpose of saving households 
money. With this same focus in mind, we 
will continue launching new solutions and 
enhanced platform capabilities that will lay 
the groundwork for continued growth in 
the future.
Technology meets intelligence
MONY Group PLC Annual Report and Accounts 2024 – 25
Financial statements
Governance
Strategic report

Section 172 of the Companies Act 2006 – Stakeholder Engagement
Who are the Group’s 
key stakeholders?
Regular engagement with our 
stakeholders ensures that we 
operate in a balanced and 
responsible way, both in the 
short and longer-term. 
We are committed to maintaining effective 
and positive relationships with all our 
stakeholders, recognising their importance 
to both the success and sustainability of 
our business. 
The Group works with a significant number 
and variety of stakeholders and considers 
those key to our business to be those 
individuals or groups who have a significant 
interest in, or are affected by our activities. 
The table below outlines how the Directors 
have performed their duties in relation to 
section 172 of the Companies Act 2006, 
incorporating stakeholder feedback into 
decision making. 
For further details on our key stakeholders, 
their primary interests and the importance of 
engaging with them, please visit our website. 
Long-term decision making 
For the Board’s activities during the year, 
please refer to pages 71 to 73. 
Reputation for high standards 
of business conduct 
The Board oversees the cultivation of a 
corporate culture, fostering integrity and 
transparency throughout the Group. It has 
established a comprehensive corporate 
governance framework, approving policies 
and procedures that champion corporate 
responsibility and ethical conduct.
For details regarding how the Board manages 
the culture of the business, refer to page 72. 
Details on risk management can be found on 
pages 54 to 57, and for Consumer Duty, see 
pages 31 to 32. 
Customers
How we 
engage
	·
We have established an efficient 
framework of regular research, testing and 
analysis to build our understanding of 
consumer needs and the experiences they 
have with our brands. 
	·
Our user testing team deploy a range of 
tools to efficiently and effectively evaluate 
usability of new and existing functionality 
– a key part of the product life cycle and a 
fundamental component in our Consumer 
Duty responsibilities. 
	·
Quidco, MSM and MSE have a dedicated 
customer service team who interact 
with customers via chatbots, email and 
social media channels in relation to 
FAQs, complaints and data protection 
queries. We can also outbound call 
customers on request. 
How the 
Board 
engages
Direct engagement: 
	·
The Board reviewed and approved the 
Consumer Duty Annual Report which set 
out the processes and controls in place 
to monitor and ensure good customer 
outcomes, confirming the Group’s 
compliance with the Duty and assuring 
our business strategy complies with the 
Duty obligations. 
Indirect engagement:
	·
Consumer Duty Dashboard results 
are presented to the Board on a 
monthly basis. 
	·
The Board received monthly updates 
on the key insights gained from 
quantitative and qualitative customer 
research used to inform our strategy, 
constructively challenging management 
on the contents as appropriate. An 
annual customer insight deep dive 
was presented by the Chief Marketing 
Officer to the Board in September, 
providing an efficient understanding 
of customer needs, perception of and 
experience with our brands, which 
strengthened our understanding of 
the customer experience. 
Significant 
feedback
	·
For Moneysupermarket.com, ‘best prices/
deals’ is a key driver of customer 
satisfaction and has increased in 
importance over the last year, linked 
to the premium prices in the market. 
‘Usefulness’ remains an important driver 
and an opportunity to differentiate. 
	·
The MSE App has 89,000 user ratings, with 
an average 4.9 out of 5 on Apple and 4.8 
out of 5 on Android.
	·
Customer satisfaction amongst 
SuperSaveClub members is 9% higher 
than the general customer base and 
has increased since launch. 
	·
Our Quidco members have raised 
the importance of efficient payment 
of cashback and an increase in 
communications to keep them 
updated during this process. 
Further details regarding who we 
consider our key stakeholders to be 
and why we engage with them can be 
found online 
MONY Group PLC Annual Report and Accounts 2024 – 26
Financial statements
Governance
Strategic report

Section 172 of the Companies Act 2006 – Stakeholder Engagement continued
Customers continued
Outcomes
	·
We continually iterate and improve our 
MSM and Quidco Help Centres and AI 
chatbots to ensure we are providing 
customers with the support they 
need, promoting efficiency through 
one-contact resolution. 
	·
We have effectively used pretesting 
research of our MoneySuperSeven 
advertising to improve engagement and 
comprehension and driven improvements 
in brand consideration amongst those 
ad aware. 
	·
MSE App users can now seamlessly access 
all of the features of Credit Club in a new 
personalised dashboard within the app, 
using the same credentials to log in, 
alongside personalised tips and bill tracking. 
They also receive push notifications when 
their scores are updated. 
	·
MSE relaunched its Cheap Energy Club, 
providing users with an innovative way 
to compare energy tariffs in a 
significantly more complex energy 
market. The Club uniquely compares 
energy tariffs against the Energy Price 
Cap and future predictions, helping 
users understand potential savings by 
switching to fixed tariffs. Further 
information can be found at https://
clubs.moneysavingexpert.com/
cheapenergyclub.
	·
MSE also relaunched its Credit Club, 
migrating existing members to a new 
credit reference agency and introducing 
the unique Credit Eligibility Rating, a 
tool which helps users understand their 
credit power for various financial 
products. Credit Club also offers free 
access to credit reports, credit scores, 
affordability scores and various 
eligibility calculators. 
	·
Quidco has enhanced its user 
experience onsite, through the app 
and via CRM by providing greater 
visibility on available offers and easier 
access to member favourites. 
	·
We launched a ‘Customer Forum’, an 
internal network of marketing, finance, 
product and tech teams. This forum 
of stakeholders will drive increasing 
customer engagement across 
the Group. 
	·
We have made strides in making the 
MoneySuperMarket experience easier 
for customers, replaying answers to key 
questions in the form of a quote 
summary, allowing customers to sense 
check before they proceed.
Employees
How we 
engage
	·
Our CEO used a variety of face-to-face, 
virtual, and hybrid methods to stay 
connected with employees across our 
locations, including fortnightly all-
employee ‘company updates’ to inform 
colleagues on business developments, 
providing an opportunity to ask our 
Executive Team questions. We also 
incorporated a live feedback survey tool, 
making it easier for employees to provide 
real-time feedback.
	·
We have seven active Employee Resource 
Groups (‘ERGs’), including ERGs for mental 
health and inclusion of under-represented 
groups, which we engage with to help 
ensure our people can thrive. Each of our 
ERGs have Executive sponsors with our 
designated NED Employee Champion. 
	·
We conducted an employee engagement 
survey which incorporated questions 
relating to diversity and inclusion, and a 
‘pulse’ survey, the results of which are 
reported to the Board. 
	·
We ran The Big Mony Workshop in May, an 
initiative which gave colleagues a working 
day to live our purpose under the banner 
“Helping YOU save money”. Talks and 
webinars ran in-office and online and 
interactive sessions were hosted by 
providers and MSE colleagues, providing 
guides and tips on how to save money. 
	·
Our Female Leadership Forum 
launched in April with a gala event and 
delivered two further sets of online 
workshops, one on ‘internal saboteurs’ 
and a Women’s Health Webinar Series, 
which was open to all colleagues. 
Our final event of the year was an 
in-person external expert led 
session on Resilience. 
	·
We rolled out our mandatory Mental 
Health training workshop for Managers 
with Start Within. We ran Mental Health 
Awareness Week in May in conjunction 
with the Thrive ERG and our “Respect in 
the Workplace” eLearning module 
completed with 100% participation. 
	·
We undertake exit interviews when our 
employees leave to gain feedback which 
can be escalated to relevant senior 
leaders, as appropriate.
	·
Following external announcements, 
internal Group-wide updates were 
held to gain an understanding of the 
reaction of employees to the trading 
updates, and respond to any queries 
or concerns. 
	·
We commenced the rollout of a new 
internal learning platform (MONY 
Learning) through which we aim to 
provide more learning experiences 
for colleagues, both through 
improved mandatory training 
and new optional courses. 
MONY Group PLC Annual Report and Accounts 2024 – 27
Financial statements
Governance
Strategic report

Section 172 of the Companies Act 2006 – Stakeholder Engagement continued
Employees continued
How the 
Board 
engages
Direct engagement: 
	·
Our Non-Executive Directors held informal, 
confidential sessions with employees to 
understand what it feels like to work at 
MONY Group. The Board held meetings 
in March, July and October, offering 
employees the opportunity to provide 
feedback on key topics which included 
career development and insights from our 
Tech Apprentices. 
	·
The Board appointed Mary Beth Christie as 
the Group’s NED Employee Champion – a 
role responsible for championing the 
interests of employees by bringing their 
views to the Boardroom. 
	·
Our Executive Team and key members of 
senior management presented updates to 
the Board on their respective areas, to 
provide feedback and to invite the Board 
to provide challenge. 
	·
All female members of the Board 
supported the Female Leadership Forum 
and took part in one of two Q&A panel 
events and all members of the Board were 
invited to attend the Wellbeing Series run 
as part of the Forum. 
	·
Members of the Board volunteered for 
mentoring conversations as part of the 
Female Leadership Forum and also to 
the Executive Team. 
Indirect engagement:
	·
The Board conducted a thorough 
review of executive and senior 
management succession planning, 
constructively challenging management 
on plans for key talent across the 
Group, aligning short-term and 
long-term interests between all 
stakeholder groups and the Company’s 
values and culture.
	·
The Board received the results of 
the employee engagement and 
pulse surveys.
	·
The Board received reports relating 
to our independent whistleblowing 
helpline which allows all staff to raise 
concerns confidentially. 
	·
As part of its regular functional 
updates, the Board received regular 
updates on our diversity and 
inclusion progress.
Significant 
feedback
	·
Our annual employee survey saw the 
highest participation rate to date – 87% 
of all eligible employees took part in the 
survey. The engagement survey covered 
a range of topics such as leadership, 
communication, ‘My manager’ and 
commitment. ‘I would recommend us 
as a great place to work’ was rated 74% 
favourable. Our highest scoring overall 
question was ‘I know how my work 
contributes to overall business success’ 
at 87%. 
	·
The question ‘Our hybrid model helps 
me succeed’ was rated 80% favourable 
in our annual engagement survey.
Outcomes
	·
We answered employee questions or 
concerns raised during our regular 
company update sessions and any 
agreed actions were followed up by the 
Executive Team. 
	·
We were shortlisted for the 2024 Chartered 
Institute of Personnel and Developments 
(‘CIPD’) National Award for our work on 
Inclusive Hiring. For further details, please 
refer to page 39. 
	·
We were winners of the 2024 CIPD Award 
for Best ESG Initiative for our work with our 
suicide prevention charity partner, CALM. 
	·
Based on feedback received regarding 
our hybrid working model, we revised 
our office guidelines, maintaining a two 
day hybrid model, enhanced tracking of 
in-office days and implemented ‘anchor 
days’ whereby all members of teams 
attended the office together to 
foster cohesion. 
	·
Our second Big Mony Workshop saved 
employees over £18,600. 
	·
We continued to work on Inclusive 
communication updated training with 
Pearn Kandola and are working with 
them in response to a module on race 
and immigration. 
	·
We were voted number 22 on this year’s 
Inclusive Top 50 UK Employers List, 
recognising organisations who are 
brave and innovative and see diversity 
and inclusion as a smart way to grow 
their business. 
	·
We have continued to embed LinkedIn 
Learning. For further details, please see 
page 39. 
	·
We updated our Menopause Guidance 
to provide more practical support 
and advice for all colleagues. As part 
of our goal to better help those 
with hidden disabilities, we have 
introduced portable hearing loops 
in all our locations. 
MONY Group PLC Annual Report and Accounts 2024 – 28
Financial statements
Governance
Strategic report

Section 172 of the Companies Act 2006 – Stakeholder Engagement continued
Shareholders
How we 
engage
	·
We aim to have an ongoing, constructive 
dialogue with our shareholders through 
results presentations, question and 
answer sessions and investor calls and 
meetings with the CEO, CFO and Investor 
Relations team throughout the year. 
	·
Our programme of engagement during 
2024 included UK, European and North 
American roadshows and conferences. 
	·
We held an informal dinner for our analysts 
to meet our Executive Team and gain a 
greater understanding of our strategy and 
different areas of our business operations. 
	·
Our corporate website was redeveloped 
and has a detailed investor section. 
	·
We have held and attended hybrid and 
in-person shareholders meetings and 
investor conferences to provide a greater 
level of engagement. We hold twice 
yearly virtual results presentations. 
	·
Our investor engagement is supported 
by our corporate brokers Barclays and 
Morgan Stanley. 
How the 
Board 
engages
Direct engagement: 
	·
The Board attended our AGM, providing 
shareholders with the opportunity to 
engage and raise questions about the 
Group’s performance, governance 
and strategy. 
	·
Our Chair met with several large investors 
whilst in his capacity as Chair Designate to 
introduce himself and seek their opinions 
on the performance of the business. 
Indirect engagement:
	·
Feedback from shareholders and 
potential investors gathered at results 
roadshows and investor conferences 
was presented to the Board.
	·
The Board received updates from the 
Group’s Investor Relations Team during 
specific consultation exercises and 
upon the publication of trading results 
and updates and analyst reports. 
	·
Investor associations’ voting 
recommendations and commentary 
on our general meeting resolutions 
and Annual Report and Accounts are 
brought to the Board’s attention ahead 
of our Annual General Meeting.
Significant 
feedback
	·
Following engagement with investors 
post-MONY Group’s financial results 
investors have been seeking to understand 
the Group’s capital allocation framework. 
	·
After streamlining our Annual Report 
and Accounts to clearly and concisely 
present the company’s strategy, 
business model and value proposition, 
MONY Group was recognised by the 
FRC, who included an excerpt in their 
Review of Corporate Governance 
Reporting as an example of 
good practice. 
Outcomes
	·
All resolutions at the 2024 AGM 
were approved. 
	·
In order to enhance our shareholder 
engagement and following the rebranding 
of the Group during the year, the corporate 
website was updated and has improved 
the way we communicate to existing and 
potential shareholders. 
	·
The Board remains confident of the 
future prospects of the Group and 
recognised the importance placed on 
the dividend by our shareholders – in 
2024 £65.6m was paid in dividends 
during the year. 
MONY Group PLC Annual Report and Accounts 2024 – 29
Financial statements
Governance
Strategic report

Suppliers and Providers
How we 
engage
	·
Our Commercial Team provides a crucial 
link with our providers, actively managing 
the provider relationships to ensure best 
value outcomes. 
	·
We continue to work collaboratively with 
our top tiers of partners to agree joint 
business plans, increasing engagement 
and with a positive impact on our trading.
	·
We have further increased face-to-face 
time with providers to build stronger 
relationships and better understand their 
needs to maximise their efficacy on the 
MONY Group commercial platform. 
	·
We undertook a provider satisfaction 
survey to gain feedback on our account 
management efficacy onboarding 
processes and data provision to identify 
any areas for improvement and to inform 
our strategic choices for 2024 and 
into 2025.
	·
Partners have been heavily involved in the 
development of our new data product, 
Market Boost, through interviews and 
feedback sessions to make sure the 
product provides them with valuable data, 
in a way that meets their needs. Once live, 
we hold regular feedback sessions.
	·
Quidco has a constant review process 
with its commercial partners aligned to 
each individual campaign as well as 
structured quarterly reviews with 
key partners. 
	·
As part of our Science Based Targets 
Initiative (‘SBTi’) submission we directly 
engaged our top 100 suppliers to 
understand their levels of maturity 
and gathered their emissions data 
to support this submission. 
	·
We actively collaborated with new 
partners to develop an alternative 
lending solution, supporting customers 
who were ineligible for products 
through our existing panel. This 
initiative has enhanced our ability to 
provide financial support to a broader 
range of customers.
How the 
Board 
engages
Direct engagement: 
	·
The Board oversaw an update to the 
supplier onboarding process along with a 
revised approach to supplier relationship 
management. This included procurement 
engagement with senior management, 
incorporating procurement into the 
Group’s strategy, Scope 3 supplier 
emissions strategy and the incorporation 
of AI on the procurement functions. 
Indirect engagement:
	·
The Board received supplier oversight 
updates to understand the level of 
supplier engagement and any arising 
risks in the Group’s supply chain or 
supplier management activities. 
	·
The Board received training on 
Insurance Pricing including detail on 
how the Group balances the pricing 
ecosystem for both the customer and 
the Group’s commercial gain and were 
provided with an overview of the 
application of pricing tools. 
Section 172 of the Companies Act 2006 – Stakeholder Engagement continued
Significant 
feedback
	·
We reviewed feedback from our providers 
that they would welcome continued 
strengthening of our data propositions. 
	·
Our management teams reported a 
significant improvement in our process for 
onboarding suppliers and we continue to 
work internally to enhance our governance, 
risk and compliance tool. 
	·
Through interviews and feedback 
sessions, our partners were heavily 
involved in the development of new 
channels within our data product, 
Market Boost, ensuring the product 
provided them with valuable data in 
a way which meets their needs.
Outcomes
	·
We are implementing ‘Hubspot’ across 
our Commercial team to improve the 
effectiveness of our team and to build 
on the high approval rating of our 
relationship management.
	·
We have invested in a range of training 
to support our provider-facing team to 
continue to strengthen relationships. 
	·
We have increased investment in data 
solutions to bolster our current offering 
and to aid informed decisioning-making 
by our providers and the partner 
relationship team. 
	·
We have expanded our new data 
product, Market Boost. It is now 
available in two Money channels 
(Cards and Loans) and we have 
migrated our Car and Home product 
in-house. Early 2025 will see us launch 
in Travel and Pet Insurance, as partners 
here have told us there is a strong 
demand for rich data they can use to 
tailor their customer acquisition and 
pricing strategies.
	·
During 2024 the procurement team 
continued to proactively engage with 
the business to drive value through 
supplier iteration. 
	·
We are encouraging our partners to 
work with us on a more robust sales 
data process, helping to drive marketing 
efficiencies and allow more customers 
to benefit from our reward scheme. 
MONY Group PLC Annual Report and Accounts 2024 – 30
Financial statements
Governance
Strategic report

Communities and Environment 
For further information, please refer to our Sustainability Report on pages 34 to 40.
How we 
engage
	·
We actively support a variety of community 
projects, both within our organisation and 
externally, For more detailed information, 
please refer to pages 38 and 39 of our 
Sustainability Report. 
	·
Our Sustainability Steering Committee 
meets quarterly to discuss key 
sustainability matters including Climate 
Risk Disclosures, collaboration with our 
ERG Green Team, Scope 3 supplier 
reporting and effective communication of 
the sustainability framework to employees 
across the group. 
	·
We have been actively working with 
our sustainability consultants to 
understand what measures we 
can take to achieve our target of 
becoming net zero by 2050. 
How the 
Board 
engages
Direct engagement: 
	·
The Board received regular updates on the 
Group’s sustainability and ESG activities. 
	·
The Board approved our first stages 
Climate Change Transition Plan, outlining 
how we intend to meet our long-term 
sustainability goals, including emissions 
reduction and climate resilience, while 
ensuring alignment with global climate 
goals and business growth opportunities. 
	·
The Board reviewed the methodology and 
actions taking in capturing and reducing 
our supplier Scope 3 emissions. 
Indirect engagement:
	·
The Board received an annual update 
on the Social Governance pillars of our 
Sustainability Framework from the 
Chief People Officer and Deputy 
Company Secretary, detailing activities 
undertaken and planned for our 
charities and communities initiatives, 
including robust Governance 
frameworks and processes. 
	·
Throughout the year the Board 
received updates on the sustainability 
framework, enhancing awareness and 
understanding of crucial environmental, 
social and governance (ESG) principles. 
Section 172 of the Companies Act 2006 – Stakeholder Engagement continued
Significant 
feedback
	·
Our partnership with CALM won a CPID 
People Management Award in the category 
of Best CSR/ESG initiative. The judges 
highlighted the strong collaboration 
between the partnership manager and 
CALM representative, the integration of 
charity partnership management, the clear 
demonstration of ESG as a core element of 
the Group’s people strategy and the 
authenticity of the partnership. 
Outcomes
	·
We have worked with Climate Impact 
in relation to procuring three carbon 
offsetting projects which offset all of our 
GHG emissions for 2023. These projects 
are a combination of reforestation, 
conservation and clean cooking projects 
that will help both the environment and 
local communities. 
	·
To encourage our colleagues to support 
their community, a charity, or initiatives 
aligned with our Group’s purpose of 
helping households save money, we 
provide paid time off to volunteer. 
	·
As a result of our carbon reduction 
strategy, we have continued to monitor our 
greenhouse gas emissions and have been 
consistently working on sourcing 
renewable energy for more of our offices.
	·
The Green Team have been running 
more awareness sessions for 
colleagues on carbon reduction and 
we have part of a pilot Carbon Literacy 
Training within the Tech sector. 
	·
In 2024 we donated £127,278 to CALM 
via fundraising initiatives, including a 
trek in the Peak District. This equates to 
10,432 life-saving calls to CALM’s 
helpline. As a result of significant 
colleague engagement with our charity 
partner, CALM, we extended the 
partnership by an additional year and 
revised our donation target to £225,000 
across the full three-year partnership. 
	·
Our Money Talks Campaign with 
CALM and UM London won ‘Best 
Social Impact Campaign’ at the 
Newsworks Awards.
MONY Group PLC Annual Report and Accounts 2024 – 31
Financial statements
Governance
Strategic report

Section 172 of the Companies Act 2006 – Stakeholder Engagement continued
Regulators/Government
How we 
engage
	·
We provide the FCA with quarterly, 
half-yearly and annual reporting that 
includes financial information, complaints 
and regulatory capital. This reporting is 
one of the FCA’s supervisory tools.
	·
We maintain regular and ongoing dialogue 
with key regulatory bodies, including the 
FCA and Ofgem and, where appropriate, 
the ICO, CMA, ASA and Ofcom. 
	·
We have monitored and responded to new 
and emerging regulatory developments, 
including the new FRC Corporate 
Governance Code 2024, FCA PCW 
Roundtable, the review of FCA 
requirements following the introduction of 
Consumer Duty, FCA premium finance 
market study, FCA thematic review of 
appointed representatives and energy 
market reform. 
	·
The MSE Campaigns Team engaged with 
the current and previous Governments 
on key consumer issues such as energy 
bills and competition, energy standing 
charges and smart meters, Buy Now/
Pay Later Regulation, Lifetime ISAs, 
Carer’s Allowance, Child Benefit, 
Pension Credit and Student Finance.
	·
MSE responded to regulators’ key 
consultations around energy standing 
charges, the future of the energy price 
cap and tackling scams under the 
Online Safety Regime. 
How the 
Board 
engages
Indirect engagement: 
	·
Following the FRC’s publication on 
Corporate Governance Code 2024, the 
Board oversaw and approved 
management’s approach to enhancing the 
Group’s key in-scope material controls. 
	·
The Board oversaw the Group’s approach 
to regulatory engagement, the pipeline of 
regulatory changes and responses to 
regulatory consultations. The Board 
additionally oversaw compliance with key 
regulatory requirements including the 
Consumer Duty and the Appointed 
Representatives Regime. 
	·
The Board receives a monthly 
Consumer Duty scorecard of metrics to 
monitor customer outcomes and 
regular reporting on compliance, 
regulatory change and management’s 
engagement with regulators. 
Significant 
feedback
	·
The FCA arranged a supervisory 
roundtable with key price comparison 
websites covering market developments 
and its regulatory expectations of firms. 
	·
MSE invested in its political relations 
pre-election, establishing key, direct 
contact with significant players on all sides 
of the House. Advisers to new ministers 
have reported strong engagement and 
have ‘stress-tested’ policies with the team. 
	·
The FCA reported a strengthened 
relationship with MSE on key 
investigations including vulnerable 
customer treatment, the role of 
Consumer Duty and consumer 
information around motor finance 
mis-selling, on which MSE has become 
the leading free resource.
Outcomes
	·
Child Benefit and Carer’s Allowance 
thresholds were lifted as a result of MSE’s 
campaigning and Pension Credit claims 
routes are being assessed with MSE’s 
feedback in mind. 
MONY Group PLC Annual Report and Accounts 2024 – 32
Financial statements
Governance
Strategic report

9.3m
people receive the 
MoneySavingExpert weekly 
tip email which contains deals 
and money-saving advice 
MONY Group PLC Annual Report and Accounts 2024 – 33
Financial statements
Governance
Strategic report

A Sustainable 
Future
We recognise that 
sustainability is a 
long‑term journey, 
and we are committed 
to making continuous 
improvements 
each year.
Shazadi Stinton
General Counsel and Company Secretary
Introduction
At MONY Group we recognise the challenges 
and complexities involved in making 
meaningful progress towards a more 
sustainable future. Over the past year, we 
have focused on reducing our environmental 
footprint, enhancing resource efficiency, 
promoting social responsibility and ensuring 
we continue to have a robust governance 
framework in place. Our company continues 
to also be a signatory to the UN Global 
Compact, affirming our commitment to 
sustainable and responsible business 
practices. Our journey is ongoing, and while 
we have made significant strides, we are 
aware that there is still more work to be done.
Our primary goal is to help households save 
money while remaining committed to 
sustainable practices. At the beginning of 
2024, we received our SBTi accreditation for 
our environmental targets, along with a 
commendation for our ambitious goals, 
affirming our alignment with the 1.5°C 
trajectory. This year, we also launched our 
Climate Transition Plan, which was reviewed 
and approved by the Board in December 2024. 
A copy of this plan can be found on our website.
We understand that sustainability is a 
long-term commitment, and we are dedicated 
to making incremental improvements that 
collectively contribute to a larger impact. 
Our approach is grounded in transparency, 
accountability, and a genuine desire to make 
a positive difference. We are proud of the 
hard work and collaboration that has brought 
us this far, and we remain steadfast in our 
commitment to building a more sustainable 
future for all.
Sustainability 
Framework
Our Sustainability Framework outlines our 
Environmental, Social, and Governance 
(ESG) ambitions. 
We continue to strive to minimise our 
environmental impact. In 2024 we obtained 
accreditation of our science-based targets, 
the publication of our Climate Transition Plan, 
and the collection of data from our suppliers 
to explore ways to reduce our Scope 3 carbon 
emissions. Our report details our Greenhouse 
Gas (GHG) emissions, our Streamlined Energy 
and Carbon Report, and our UK Climate-
related Financial Disclosure Regulations 2022. 
Additionally, we provide information on our 
social responsibility efforts towards our 
communities and employees.
We maintain a robust governance framework 
supported by our Code of Conduct, which 
applies to all employees. This Code 
emphasises ethical behaviour, compliance 
with relevant laws and regulations, and 
making the right decisions. It also reaffirms 
our commitment to globally recognised 
human rights principles as outlined in the 
International Labour Organisation’s 
Declaration on Fundamental Principles 
and Rights at Work and the United Nations’ 
Universal Declaration of Human Rights. 
In 2024, we conducted a thorough review of 
all Group Policies to ensure their continued 
relevance and applicability. Key policies 
reinforcing our Code of Conduct include 
our Anti-Slavery and Human Trafficking 
Policy, Anti-Bribery and Corruption Policy, 
Competition Law Policy, and 
Whistleblowing Policy.
Sustainability
Further information about our 
Sustainability Framework and 
our external environmental 
targets can be found online 
MONY Group PLC Annual Report and Accounts 2024 – 34
Financial statements
Governance
Strategic report

Sustainability continued
Environmental 
Greenhouse gas (‘GHG’) emissions 
This section includes our mandatory reporting on GHG emissions and global energy use 
pursuant to the Companies Act 2006 (‘Strategic Report and Directors’ Report’) Regulations 2013 
and the Streamlined Energy and Carbon Reporting (‘SECR’) under the Companies (Directors’ 
Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018. Our 
emissions calculations are based on the GHG Protocol Corporate Standard and correspond with 
our financial year. Below, we present our annual carbon intensity in tCO2e per £m revenue.
We disclose our emissions specifically against Scope 1, Scope 2 and Scope 3 (employee mileage 
only) as required under SECR, using emissions factors from UK Government GHG conversion 
factors for company reporting. Our carbon reduction plans are based on 2019, the year of our 
baseline GHG assessment.
The chosen intensity ratios are:
	· Total gross emissions in metric tonnes CO2e per full-time equivalent employee (‘FTE’). 
The average FTEs for the 2024 reporting period was 668.
	· Total gross kilowatt hours (kWh) usage against floor area. An average floor area for Dean Street 
has been calculated considering the third floor was sublet from October 2024 onwards. The 
average floor area for all offices in the 2024 reporting period was 108,377.51 sq ft.
	· Total gross emissions in metric tonnes CO2e per £1,000,000 revenue. The revenue for the 
2024 reporting period was £439.2m. 
Streamlined Energy and Carbon Report
Set out below is out Scope 1, Scope 2 and Scope 3 (employee mileage) emissions as required 
under SECR. Our full Scope 3 emissions data for previous years is available in our CDP report.
Dual reporting update
For the first time, MONY Group has reported location-based emissions and market-based 
emissions for Scope 2. This dual reporting approach is encouraged by the SECR guidelines and 
the GHG Protocol. The Scope 2 (market-based) emission calculations have been carried out in 
line with the GHG Protocol’s Scope 2 Guidance . Evidence of all renewable energy procurement 
has been obtained and verified by MONY Group.
MONY Group’s total (market-based) carbon emissions decreased by 38% between 2023 and 
2024, to a total of 74.4 tCO2e from 120.8 tCO2e. This is predominantly due to the decrease in 
Scope 1 emissions. 
MONY Group’s total energy consumption for the reporting period 1 January 2024 to 
31 December 2024 was 974,574.90 kWh, which equates to total gross emissions of 198 tCO2e 
(location-based) and 74 tCO2e (market-based). This is a reduction of 15% from 2023.
We measure the intensity ration of kgCO2e per employee, which includes emissions from all 
Scopes, whereas the floor area carbon intensity ration only includes Scope 1 and 2 emissions 
related to building activity. MONY Group’s total carbon intensity ratio (market based) has 
reduced by 39% in 2024 from 2023. 
Table 1 presents a breakdown of MONY Group’s energy consumption, Table 2 presents the 
resultant GHG emissions, and Table 3 presents the chosen intensity rations. All tables provide 
comparison to the previous years (2023) results.
Table 1 – Energy SECR Summary*
kWh
Energy from:
Total 
(1 January 2024 – 
31 December 2024)
Total 
(1 January 2023 – 
31 December 2023)
% change
Scope 1: heating fuels
260,634.3
451,073.0
-42%
Scope 2: purchased electricity
628,679.9
610,018.0
+3%
Scope 3: employee mileage
85,260.6
81,199.0
+5% 
Total energy
974,574.90
1,142,290.0
-15%
*	 Due to rounding, the numbers presented in Table 1 may not add up precisely to the totals provided and the percentages may not 
precisely reflect the absolute figures.
1	 Greenhouse Gas Protocol (GHG Protocol) (2015) GHG Protocol Scope 2 Guidance. Available at: Scope 2 Guidance | GHG Protocol.
MONY Group PLC Annual Report and Accounts 2024 – 35
Financial statements
Governance
Strategic report

Sustainability continued
Environmental continued
Dual reporting update continued
Table 2 – Carbon SECR Summary*
Reporting Area
Reporting Parameter (tCO2e)
Total 
(1 January 2024 – 
31 December 2024)
Total 
(1 January 2023 – 
31 December 2023)
% change
Scope 1 (direct)
Natural gas
47.7
91.4
-48%
Scope 2 (indirect)
Purchased electricity 
(location-based)
130.2
126.3
+3%
Purchased electricity 
(market-based)
6.2
9.8
-36%
Scope 3 (indirect)
Employee mileage
20.5
19.6
+5%
Summary
Total gross emissions 
(Scope 1, Scope 2, 
location-based, Scope 3)
198.4
237.3
-16%
Total gross emissions 
(Scope 1, Scope 2, 
market-based, Scope 3)
74.4
120.8
-38%
*	 Due to rounding, the numbers presented in Table 2 may not add up precisely to the totals provided and the percentages may not 
precisely reflect the absolute figures. 
Table 3 – Intensity ratios SECR Summary*
Intensity ratio
Total 
(1 January 2024 – 
31 December 2024)
Total 
(1 January 2023 – 
31 December 2023)
% change
Floor area: kWh/sq ft/year
8.99
8.61
+4%
Employees: tCO2e/employee/year (market based)
0.11
0.21
-47%
Employees: tCO2e/employee/year (location based)
0.30
N/A
N/A
Revenue: tCO2e/£m/year (market-based)
0.17
0.28
-39%
Revenue: tCO2e/£m/year (location-based)
0.45
N/A
N/A
*	 Due to rounding, the numbers presented in Table 2 may not add up precisely to the totals provided and the percentages may not 
precisely reflect the absolute figures. 
Scope 1 Renewable Energy Procurement
In 2024, MONY Group procured Renewable Gas Guarantees of Origin (‘RGGOs’) at two sites: 
Manchester and Dean Street (London). These RGGOs certify that MONY Group is purchasing 
biogas (green gas) during the specified period. 
Currently, RGGO’s and associated ‘market-based’ Scope 1 emissions reporting are not officially 
recognised in the Greenhouse Gas Protocol. However, MONY Group have calculated the 
potential impact of the RGGOs on the GHG footprint, to provide a clear and transparent account 
of their efforts to procure and use renewable energy sources.
The emission factor provided on the RGGO certificates represents a life cycle emission factor, 
which may include certain emissions more appropriately allocated to Scope 3. However, to 
adopt a conservative approach, and given that Scope 1 market-based reporting is not widely 
accepted under the GHG Protocol, this factor has been utilised.
When the RGGO’s are considered in the GHG footprint, Scope 1 emissions decrease by 6% 
from 48 tCO2e to 43 tCO2e. The total market-based emissions decrease by 6%, from 74 tCO2e 
to 70 tCO2e. 
MONY Group PLC Annual Report and Accounts 2024 – 36
Financial statements
Governance
Strategic report

Sustainability continued
Environmental continued
Acre Amazonian REDD+ 
Portfolio, Brazil 
Forest 
conservation 
This project aims to prevent 
deforestation across 105,000 hectares 
of pristine rainforest in the Amazon 
basin, protecting some of the world’s 
most biodiverse habitats. Without 
sustainable alternatives, local 
communities often resort to clearing 
land for agriculture which contributes 
significantly to global deforestation. 
This project works with local 
communities to secure formal land 
rights and provide training in 
conservation-based agriculture. This 
safeguards biodiversity and improves 
the quality of life for local residents. 
The reliable stream of carbon revenue 
has enabled the construction of 
essential infrastructure like bathrooms 
and health clinics, as well as regular 
visits from healthcare professionals. 
Reforestation and 
Community 
Development, Ghana 
Reforestation 
The project is restoring degraded 
forest reserves in Ghana with teak, 
indigenous trees and natural forest 
in riparian buffer zones. The areas 
have been degraded due to 
overexploitation, bush fires and 
conversion to agriculture. This project 
engages local farmers to plant trees 
and grow crops, via intercropping, 
on degraded lands. In addition to 
delivering emission removals, over 
1,000 jobs have been created (40% of 
which are filled by women), and more 
than 6,000 hectares of project land is 
available to local farmers for 
intercropping. 
In 2023 the Group’s carbon 
footprint came in at 2703 tCO2e. 
Through our partnership with 
Climate Impact Partners, we 
have worked to offset these 
emissions by providing support 
to three verified emissions 
reduction projects that are 
working to cut carbon and 
deliver sustainable development 
impacts around the world. 
Each of the projects we have 
supported have been 
independently verified by 
organisations such as the 
Climate, Community, and 
Biodiversity Standard, Gold 
Standard, and the Verified 
Carbon Standard.
Bondhu Chula Stoves, 
Bangladesh 
Clean 
cooking 
Less than 20% of the 35 million 
Bangladeshi households have access 
to clean cooking. Traditionally, cooking 
is done over an open firepit, releasing 
smoke and particulate pollutants. 
We are supporting the Bondhu Chula 
Stoves Foundation, to distribute high 
efficiency cookstoves that cut carbon 
emissions by 50% while reducing 
harmful indoor air pollution. This 
project also helps to train individuals 
in stove production, sales and 
marketing. Carbon finance is used to 
subsidise 50% of the cost of the stove 
installation making it more affordable 
for the local community. This project 
has been very successful as over five 
million stoves have been installed 
to date.
MONY Group PLC Annual Report and Accounts 2024 – 37
Financial statements
Governance
Strategic report

Sustainability continued
Social
As we live our purpose 
to ‘Help Households 
save Money’ we invest 
in our employees 
wellbeing and the 
communities we are 
based in, whilst 
building a broader 
social impact inspired 
by our charitable 
activities.
Benefitting our 
communities: 
Now in its second year, our partnership with 
Campaign Against Living Miserably, a suicide 
prevention charity, has been multi-award 
winning. Winning both the CIPD award for 
Best ESG Initiative and the Newsworks award 
for Best Social Impact Campaign for Money 
Talks. Colleague engagement with CALM 
remained phenomenal with fundraising 
events in 2024 leading to a donation of 
£127,278 to the charity, taking us to an overall 
figure of £264,214 or 21,656 life-saving calls.
A highlight to the partnership in 2024 was the 
Money Talks campaign. This initiative aims 
to break the stigma around discussing money 
worries. Our research showed that financial 
stress is a major cause of suicide, and many 
people have never spoken about their money 
worries. The campaign includes engaging 
videos, guides on starting conversations 
about money, and a comprehensive 
Money Talks report. These resources 
are open source and available on the 
MoneySuperMarket and CALM websites.
Our community fund, set up to support small 
scale grass roots local charities, has donated 
to 37 causes this year, totalling £31,243 in 
donations. Through the community fund, we 
empower colleagues to make a real difference 
in their communities by actively connecting 
with charity groups. In 2024 we were able to 
support Christmas food boxes for local 
families through the “Big Christmas Share” 
initiative, supporting homeless and family 
services near our offices, donating to 
schools for equipment, books, and trips, 
and providing funding for food banks and 
community groups. 
MoneySavingExpert continued to donate 
funds to the MSE Charity, donating £110,000. 
The charity offers grants of up to £10,000 to 
support non-profit organisations, such as a 
social enterprise or a registered charity, 
with specific money education projects. 
Full details of the recipients can be found 
at www.msecharity.com.
Our tech apprenticeship scheme continues 
its success into our second cohort, and we 
now have eight apprentice developers, from 
diverse and low socioeconomic backgrounds. 
The scheme has benefitted the cohort, as 
well as the team members supporting them. 
This year our Women in Tech ERG continued 
their partnership with InnovateHer which 
focuses on getting girls ready for the tech 
industry and the tech industry ready for girls, 
and the Group are expected to feature in its 
2024 Social impact Report.
Since joining the 
MONY group as a 
Software Developer 
Apprentice back in 
April 2023, it feels 
like winning the 
‘junior developer’ 
lottery with all the 
support and learning 
opportunities 
provided to help 
me succeed in 
my studies.
Vienna Borowska
Apprentice Software Developer
MONY Group PLC Annual Report and Accounts 2024 – 38
Financial statements
Governance
Strategic report

Sustainability continued
Social continued
Looking after our 
employees:
Our purpose at MONY Group is to help 
households save money, and this mission 
extends to our employees as well.
At MONY Group, we believe that thriving 
talent leads to a thriving business. Financial 
wellbeing is a key part of this equation. Whilst 
we are an accredited Living Hours and Real 
Living Wage employer and increased our 
employer pension contributions by 1% in 
April, to a potential 6%, we believe financial 
wellbeing is about creating an environment 
where our employees feel secure and 
supported in all aspects of their financial lives. 
Our BIG MONY Workshop, now in its second 
year, is one of our standout initiatives. This is 
a dedicated day where employees can focus 
entirely on their finances. Whether it’s 
meeting with a mortgage adviser, switching 
insurance, or simply banking that coin jar, the 
day is theirs to use as they see fit. Colleagues 
reported saving £18,632 on the day. 
Beyond financial wellbeing we supported our 
people to learn and develop by launching 
initiatives focused on empowering individuals 
to own their learning and build their skills. 
Our “Drive Your Development” campaign 
encouraged colleagues to own their own 
learning, including leveraging LinkedIn 
Learning resources to create their own 
learning pathways. Additionally, through our 
“learning pot” we provided a dedicated fund 
for functional learning to support skill 
development across various departments. 
In terms of building teams and community, 
we upskilled our managers on mental health, 
held reskill sessions for our Mental Health 
First Aiders and extended membership of 
Headspace, enabling employees’ families to 
access meditation, sleep aids, and stress 
management tools.
We worked with teams on short, targeted 
sessions to help our people develop relevant 
job-related skills and knowledge through 
our Bitesize initiative, as well as delivering 
one-to-one online coaching to 39 colleagues 
via the specialist external consultancy EZRA. 
We re-branded our extended leadership 
team as the Senior Leadership Community 
and supported them to lead with confidence 
through expert-led in-person leadership 
development and networking opportunities 
throughout the year and self-serve toolkits 
to support managers in fostering 
inclusive teams.
We continued to develop our wider workforce 
through our mentoring programme and tech 
apprenticeships, designed to support career 
growth, develop specific skills, and expand 
networks ensuring a pipeline of skilled 
professionals for the future.
Being a fair and socially 
inclusive employer:
We want our colleagues to not only live 
our purpose but have confidence in us 
as a responsible and fair employer.
The Diversity, Inclusion, Equity and Belonging 
(‘DIEB’) initiatives at MONY Group in 2024 
have been extensive and impactful, focusing 
on various aspects such as female leadership, 
ERG advocacy, and DIEB in the tech industry. 
Our DIEB metrics are reported monthly with 
average gender distribution in 2024 sitting at 
44% female, 56% male. Our gender split in tech 
at September 2024 was 24.1% female, 73.6% 
male, up from 18.5% female in 2022. We were 
recognised in the 2024 FTSE Women Leaders 
Review as #1 for Women on Boards in the 
Technology sector and listed in the FTSE 250 
top ten best performers for the fifth year as 
well as being named in the Inclusive Top 50 UK 
Employers List in 2024.
Our combined Board and Executive Committee 
is 44% (7 of 16) female as of 31 December 
2024, and 12.5% (2 of 16) are from ethnic 
minority groups.
We continue to monitor and report on our 
Gender and Ethnicity pay gaps, which were 
published in October, and have a multi-year 
strategy to continue to address challenges. 
Action plans centre around development, 
hiring and allyship and progress against these 
is regularly reported to the Board. 
In 2024, MONY Group launched the Female 
Leadership Forum, a new initiative aimed at 
empowering senior female talent through 
mentorship, networking, and specialised 
training. Sponsored by female Executive and 
Non-Executive Board members, the forum 
included workshops on overcoming internal 
saboteurs, a month-long Women’s Health 
Webinar Series, and an event on resilience.
Our Employee Resource Groups, ERGs, played 
a significant role in promoting inclusivity and 
support through:
	· Intersectionality Fireside Chat (Represent 
ERG): discussions on LGBTQ+ issues, race 
intersectionality, and challenges faced by 
interracial couples.
	· Mental Health Awareness Week (Thrive 
ERG): featuring daily webinars, resources, 
and practical tips aimed at promoting 
mental health.
	· Neurodiversity at Work Webinar (Represent 
ERG): insights into neurodiversity in the 
workplace.
	· Pride Month (Represent ERG): celebratory 
events including a quiz, donations to 
LGBTQ+ charities, and rainbow-themed 
cocktails.
Additional activities focused on allyship and 
support for carers, with Carer’s Right Day, 
sponsorship of Black Inclusion Week and a 
series of podcasts as part of our allyship 
towards diverse female entrepreneurs.
Our efforts reflect the Group’s commitment 
to diversity, equity, inclusion, and belonging, 
and set a strong foundation for continued 
progress in the future.
MONY Group PLC Annual Report and Accounts 2024 – 39
Financial statements
Governance
Strategic report

MONY Group’s 
partnership with CALM and 
the Money Talks campaign
How our 
charity 
partnership 
is making a 
difference 
At MONY Group, we’re incredibly proud of 
our charity partnership with CALM and what 
we have achieved by aligning our values with 
CALM’s mission to end suicide. We’ve gone 
beyond raising funds and getting employees 
involved, to tackling the critical issue of 
financial hardship and its link to suicide. 
In just 24 months, we’ve exceeded our 
three-year fundraising target of £225,000.
What has made our partnership with CALM 
so impactful is our shared focus on financial 
hardship and mental health. With financial 
worries being a key risk factor in suicidal 
ideation MoneySuperMarket joined with 
UM and CALM to launch Money Talks – a 
campaign to help break the stigma that 
stops people talking about financial worries 
and provide support to those in need.
The Money Talks campaign marked MONY 
Group’s first external communications 
campaign with a charity. Over 200 people 
attended the launch event, including our 
partners and three Labour MPs with a 
special interest in mental health. 
The launch set the stage for the campaign 
to reach a diverse audience and encourage 
open conversations about money and 
mental health. 
A key part of the Money Talks campaign 
was the research we did to understand 
how common money worries are and 
their impact. We surveyed 2,000 
people nationwide and found some 
eye-opening stats:
	· 80% of people worry about money.
	· 26% worry about it more than once a day.
	· 75% have never talked to anyone about 
their money worries.
The research also uncovered some of the 
reasons why talking about money is such a 
taboo, such as shame and not wanting to 
burden others. People also told us that 
seeing other people talking about their 
money worries and having easily accessible 
information about money and mental health 
would help. 
To tackle these challenges, CALM and 
MoneySuperMarket created a series of 
videos featuring CALM ambassadors 
sharing their personal stories about 
financial stress and mental health. The 
videos were shared on social media to help 
normalise conversations about money 
worries and provide a sense of community 
and support.
Understanding the need for practical advice 
and support, CALM and MoneySuperMarket 
set up Money Talks hubs on their websites. 
These hubs are filled with resources, 
including tips for managing money and 
strategies for dealing with the mental health 
effects of financial stress. 
Money Talks has received national media 
coverage; however, the impact of campaign 
is best expressed by those who have 
benefitted from it. One testimonial 
poignantly stated, “I am touched that 
someone somewhere in your organisation 
has thought about what life is like for the 
neuro spicy. So, it isn’t only the content, it’s 
the care and compassion behind it.”
Our efforts this year have also been 
recognised on a national level. We received 
the award for Best Applications of Research 
at the MRS Awards, with the judges 
commending the Money Talks campaign 
for leading to a “sea-change in the way 
people talk about money”. 
We also received the award for Best 
CSR/ESG Initiative at the CIPD People 
Management Awards and the Best Social 
Impact Campaign award for Money Talks at 
the Newsworks Awards – inspiring us to 
continue making a meaningful difference. 
Sustainability continued
Social continued
For more information regarding 
our partnership with CALM please 
visit their website
MONY Group PLC Annual Report and Accounts 2024 – 40
Financial statements
Governance
Strategic report

Climate Risk Disclosures
Board statement on its 
commitment to becoming 
operational net zero
The Board of MONY Group PLC acknowledges 
the substantial risks associated with climate 
change and the imperative role we must 
undertake to alleviate its impacts on both the 
broader world and our own business. We are 
committed to diminishing our environmental 
footprint by actively reducing carbon 
emissions, minimising waste production, and 
engaging in responsible sourcing practices. 
These climate-related disclosures, 
complemented by our Annual Report and 
Accounts, articulates our approach to 
overseeing and governing climate-related 
risks and opportunities. 
Our comprehensive net zero plan strategically 
addresses the most material aspects of our 
business. As a testament to our commitment 
to environmental responsibility, we proudly 
operate as a Carbon Neutral business. Together 
with this, we also have our Science Based 
Targets which were accredited by the Science 
Based Target initiative in January 2024, our 
science-based emissions reduction targets 
across all scopes, in line with 1.5°C emissions 
circumstances. We have now also published 
out Climate Transition Plan on our website. 
We take pride in the progress we’ve 
achieved so far, but we acknowledge that 
our journey towards sustainability is an 
ongoing commitment. Looking ahead to 
2025, we are actively collaborating with our 
supply chain partners to comprehensively 
understand their emissions footprint and 
strategise on effective measures to reduce 
these emissions, ensuring alignment with 
our overarching targets. 
1:
Governance 
arrangements
Board oversight of climate-
related risks and opportunities
The Board takes overall accountability for the 
oversight of the Group’s risks and opportunities, 
which includes climate change. The Board 
receives regular updates from management 
as well as the Risk and Sustainability 
Committee on environmental and climate-
related matters and considers the risks and 
opportunities arising from climate-related 
change at least three times a year. 
This year, the Board considered climate risks 
and opportunities across the Group, and 
discussed whether there had been any 
increase from climate risk to the business. 
The outcome of these discussions is set out in 
section 2 of these climate-related disclosures. 
The Board considered and approved our 
Climate Transition Plan targets.
Reporting to the Executive Risk and 
Sustainability Committee is our Sustainability 
Steering Committee, chaired by the Group 
General Counsel and Company Secretary 
and composed of Executives and senior 
management who have responsibility for 
delivery of the Sustainability Framework 
across the Group. This Committee oversees 
communications, Board engagement and the 
education of colleagues across the Group. 
The governance diagram on the following 
page illustrates how our sustainability 
governance is structured.
We acknowledge the distinct 
challenge of mitigating the impact of 
climate change and recognise the 
prevailing scientific consensus that 
the window to address it is rapidly 
closing. Our commitment lies in 
assisting households to save money 
while being mindful of the climate 
challenge we face. 
We consider this section of the Annual 
Report to be consistent with the 
requirements of UK Climate-related 
Financial Disclosure Regulations 2022.
MONY Group PLC Annual Report and Accounts 2024 – 41
Financial statements
Governance
Strategic report

Climate Risk Disclosures continued
1:
Governance 
arrangements continued
Board oversight of climate-
related risks and opportunities 
continued
Assurance of climate-related 
measurement and reporting
We continue to operate the internal processes 
we introduced in 2022, to include the peer 
review of data submitted to our external 
partner which helps us to produce our carbon 
footprint to ensure its accuracy, traceability 
and completeness. 
Management’s role in assessing and 
managing climate-related risks and 
opportunities
The Group General Counsel and Company 
Secretary holds a pivotal role in steering 
our climate change agenda, ensuring the 
communication of our environmental 
ambitions and commitments throughout the 
organisation. This includes working with the 
Green Team and other Executives, senior 
management and the Board, to consider 
ways to reduce waste, reduce our carbon 
footprint or increase awareness of the 
risks and opportunities of climate change 
on the business. 
Simultaneously, the Chief Risk Officer is 
tasked with overseeing our comprehensive 
risk management framework and approach. 
This responsibility extends to the evaluation 
and management of climate-related risks, 
underscoring our commitment to addressing 
environmental challenges within our risk 
management strategy. Together, these key 
roles contribute to a unified and strategic 
approach to sustainability, ensuring that our 
organisational practices align with our climate 
change goals.
Externally, a consultant specialising in GHG 
reporting assists the Group, while industry 
updates ensure awareness of broader trends. 
Both the General Counsel and the Chief Risk 
Officer actively participate in Risk and 
Sustainability Committee meetings, reporting 
on sustainability and risk matters throughout 
the year. The insights garnered from these 
meetings are shared with the Board, providing 
a comprehensive overview of the Company’s 
stance on sustainability and risk management.
The operational management of our climate-
related risks and opportunities continues to 
be embedded within our business strategy 
and operations, as detailed in section 2 below. 
Sustainability Governance Overview
Group Green 
Team
Employee led 
group to identify 
and put 
into action 
environmental 
initiatives on a 
day to day basis
Environment
Minimising our 
impact on the 
environment 
General Counsel 
& Company 
Secretary
Social
Our social 
purpose Chief 
People Officer
Governance
Robust 
governance 
and ethics 
General Counsel 
& Company 
Secretary
MONY PLC Board
Oversight of Company strategy and ensuring the long-term success of the Group
Risk and 
Sustainability 
Board 
Committee
Provides guidance 
and direction to the 
Group’s 
sustainability 
strategy and 
framework 
Advises the Board 
on Group Risk 
Framework and 
risk appetite
Executive Risk 
and 
Sustainability 
Committee
Meetings to discuss 
how the Group is 
managing its risks 
as well as how 
internal and 
external 
sustainability 
targets are 
achieved
Sustainability 
Steering 
Committee
Group General 
Counsel 
responsible for 
delivery of the 
Sustainability 
Framework across 
the Group, with 
functional 
representatives
MONY Group PLC Annual Report and Accounts 2024 – 42
Financial statements
Governance
Strategic report

Climate Risk Disclosures continued
2: 
Identifying, assessing 
and managing climate-
related risks and 
opportunities
Climate-related risks and 
opportunities identified 
over the short, medium and 
long term
The processes used to identify the material 
climate-related risks and opportunities 
include several scenario analyses (below) and 
detailed risk assessments, in consultation 
with relevant stakeholders across our 
business. Risks are classified, assessed and 
managed in accordance with our Group risk 
management framework described on pages 
54 to 57. In considering this risk assessment, 
we defined the following timescales:
	· Short Term (up to three years) reflecting the 
period over which we prepare financial 
projections which are used to manage 
performance and expectations; 
	· Medium Term (three to seven years) 
including the period over which we 
committed to achieve operational net 
zero (2030); and 
	· Long Term (beyond seven years) reflecting 
the period over which longer term climate, 
consumer and structural trends will 
take place. 
In assessing the potential impact of climate 
change scenarios, we have considered the 
following risks: 
Physical risks – risks from the direct impacts 
of climate-related and environmental hazards 
with human and natural systems, such as 
droughts, floods and storms. These impose 
direct costs on the business, and indirect 
costs by disruption of supply chains. These 
can either be acute or chronic.
Transition risks – those that arise from 
transitioning to a lower carbon economy 
which entail extensive policy, legal, technology 
and market changes to address mitigation 
and adaptation requirements related to 
climate change.
3: 
Climate-related risks 
and opportunities to 
the Group
Physical risks – As a UK based, low-carbon 
intensity business, we do not operate in the 
most immediately susceptible areas and so 
we consider that the Group has limited 
exposure to potential direct physical climate-
related risks. Not all direct physical risks are 
relevant to the Group and therefore our 
analysis has focused on the risk of increased 
damage from floods in the UK (potentially 
impacting our offices), the risk of loss of 
productivity in employees and risk of 
increased one-off operational events. Our 
analysis shows that the direct physical risks 
to the Group under each scenario are low.
Transition risks – We consider that there 
is the potential for transition risk to impact 
the Group over the medium to long term. 
We have considered four categories of 
transition risk in our assessments:
	· Risks from developments in climate policy, 
legislation and regulation – the Group has 
committed to net zero by 2050 which 
means that it is already exposed to high 
levels of policy, legislation and compliance 
risks envisaged under the scenarios. 
Currently these costs are not projected to 
result in additional costs to the Group over 
the medium to long term.
	· Risks from new, lower carbon technologies 
that substitute for existing products and 
services – this should not significantly 
impact the Group as we are not producing 
products and services which could be 
beaten by lower carbon intensive products 
and services.
	· Risks from changing consumer behaviour 
and investor sentiment – we anticipate that 
such risks may arise in response to 
consumer behaviour changes within our 
Insurance and Travel sectors, in particular 
changes in insurance requirements, car 
ownership and international travel.
	· Reputational risks – These risks arise from 
changing consumer perceptions of the 
Group or the industry it operates. 
Reputational risks to the Group are low 
under all scenarios, especially as the Group 
is already committed to Net Zero by 2050.
Impact of climate-related risks 
and opportunities on our Group
To understand the impact on the Group, we 
look through the lens of both the physical 
impacts and potential socioeconomic 
developments. Under each of our scenario 
analyses, we anticipate that our providers 
would likely seek to evolve their products, 
e.g. insurance policies and energy tariffs, 
in response to climate-related risks and 
opportunities. We expect consumers would 
still seek to engage with switching sites and 
seek to compare products across additional 
criteria, rather than purely in relation to price. 
As a Group we are well placed to deliver the 
tools consumers would need to understand 
which products provide good value. 
Having undertaken our risk and opportunities 
assessment, we do not anticipate any specific 
opportunities for the business in the short 
term. As green products become more 
available (and potentially more desirable, 
particularly if regulatory change leads to an 
increase in demand in certain products) over 
the medium term, we will act to identify these 
to our users and provide guidance as to the 
pros and cons of such products. We have also 
considered whether to help users of other 
Group sites better understand their carbon 
footprint, for example as it relates to car 
mileage or travel, and have also considered 
specific commercial initiatives relating to 
carbon change. At this point, we do not 
expect that climate-related matters will have a 
material impact on areas of financial planning 
over the short term. We will continue to 
assess consumer demand for such products 
to prioritise such initiatives in the future. 
Our strategic aims to develop “compelling 
member propositions” and “Leading growth 
partner” give us opportunity to broaden 
the Group’s offering and should provide 
additional diversification, enabling us to 
take advantage of emerging climate-related 
opportunities and reduce the impact of 
climate-related changes from any area of 
the Group. 
MONY Group PLC Annual Report and Accounts 2024 – 43
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Governance
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Climate Risk Disclosures continued
4: 
Analysis of the 
resilience of our Group 
strategy, taking into 
consideration different 
climate-related 
scenarios (including a 
2°C or lower scenario) 
In 2024, we have continued to build and 
enhance our resilience assessment. Our 
climate scenarios were based on the Network 
for Greening the Financial System (‘NGFS’) for 
our risk assessments. These scenarios were 
developed by NGFS with an expert group of 
climate scientists and economists and provide 
a common and up-to-date reference point for 
understanding how climate change, climate 
policy and technology could evolve in the 
future. The NGFS scenarios were chosen as 
our scenarios as they provide a standardised 
set of scenarios; the NGFS scenarios are used 
by the financial services sector. As a tech-
based comparison business operating 
primarily operating in the financial services 
industry, these were considered the most 
relevant. There are six scenarios grouped into 
three representative categories: Orderly 
(where climate policies are introduced early 
and become more stringent over time), 
Disorderly (where implementation of policies 
are delayed or divergent) and Hot House 
World (where some policies are introduced 
but global efforts are insufficient to halt 
significant global warming), comprising: 
1.	 Orderly: net zero 2050 – an ambitious 
scenario that limits global warming to 
1.5°C through stringent climate policies 
and innovation, reaching net-zero CO₂ 
emissions around 2050. Physical risks are 
low and transition risks are medium.
2.	 Orderly: below 2°C – assumes that climate 
policies are more stringent in the building 
and transport sectors, but less so in other 
sectors. Physical risks are higher and 
transition risks are lower than in 
scenario 1. 
3.	 Orderly: Low Demand – assumes that 
significant behavioural changes, reducing 
energy demand, mitigate the pressure on 
the economic system to reach global net 
zero CO2 emissions around 2050.
4. 	 Disorderly: delayed transition – Global 
annual emissions do not decrease until 
2030, and rapid climate action is then 
needed to limit warming to below 2°C. 
This leads to higher physical risks and 
lower transition risks compared to 
scenario 3.: divergent net zero – climate 
policies are not co-ordinated giving a 
67% change of limiting global warming 
to below 2°C.
5.	 Hot house world: Nationally Determined 
Contributions (‘NDCs’) – assumes that 
current (moderate) levels of climate action 
continue, so emissions decline but only to 
limit warming to 2.5°C. Physical risks are 
high but transition risks are relatively low. 
6.	 Hot house world: current policies – only 
currently implemented policies are 
preserved, leading to high physical risks. 
Emissions increase until 2080 and lead to 
3°C of global warming. Physical risks are 
very high and transition risks are low. 
7.	 Too little, too late: Fragmented World 
– scenario assumes delayed and divergent 
climate policy ambition globally, leading to 
elevated transition risks in some countries 
and high physical risks everywhere due to 
the overall ineffectiveness of the transition. 
Based on our current analysis, under all 
scenarios described above, we expect the 
Group strategy to be resilient to any physical 
risks which may materialise. We expect the 
potential impact of transition risks to be 
higher (which are greatest under the 
disorderly scenarios); however, our analysis 
indicates our Group business model and 
strategy will be sufficiently resilient to not be 
materially impacted by transition risks and 
flexible enough to allow the Group to 
capitalise on climate-related opportunities.
5: 
Integration into 
the Group risk 
management 
framework 
Our processes for identifying 
and assessing climate-related 
risks and integrating climate-
related risks within our overall 
risk management framework 
Our approach to the identification and 
assessment of climate-related risks fits into 
our already established risk management 
framework. These risks are identified, 
classified and assessed alongside the other 
risks which the Group faces. See pages 54 to 
57 on risk management in the Group. Climate 
change risks and, where applicable, 
opportunities are reported to the Executive 
Team and the Board (see section 1 on 
Governance above for detail). 
Climate-related risks have been assessed in 
accordance with our Group Risk Framework 
and we have continued to consider climate 
change as an emerging risk to our business, 
rather than a principal risk. 
We monitor existing and emerging regulatory 
requirements related to climate change to 
understand the potential impact and 
opportunities for our business and 
stakeholders, recognising that climate change 
regulations could require us to make changes 
to our processes or operations, but also that 
changes in climate change regulations could 
present opportunities if they result in an 
increase in the demand for energy efficiency 
products or services. 
Processes for identifying, 
assessing and managing 
climate-related risks into the 
Group’s risk management 
framework 
Our approach to assessing and managing the 
climate-related risks is consistent with our 
approach to other risks which the Group faces 
and is described as part of our Group risk 
management framework on page 56. At this 
point, we consider the potential impact of 
climate change includes strengthening our 
operational resilience to climate-related 
risks by reducing our emissions across 
our activities. 
MONY Group PLC Annual Report and Accounts 2024 – 44
Financial statements
Governance
Strategic report

Climate Risk Disclosures continued
6: 
Group metrics to assess 
climate-related risks 
and opportunities in 
line with our strategy 
and risk management 
processes 
We are committed to achieving operational 
net zero emissions by 2030 and overall net 
zero by 2050, in line with our pledge to limit 
our carbon footprint and keep global warming 
below 1.5ºC.
We report on various GHG emissions and 
intensity metrics to evaluate our impacts and 
performance. Detailed information on our 
Scope 1, 2, and 3 GHG emissions and intensity 
ratios is available on page 36.
Currently, we only use GHG emissions metrics 
to assess and manage risks and opportunities 
due to their limited nature. However, we 
continuously review this approach and will 
update our position in future Climate Risk 
Disclosures reports.
7: 
Group targets to 
manage climate-related 
risks and opportunities 
and performance 
against targets 
As a Group, we are dedicated to having a 
positive environmental impact. We aim to 
achieve operational net zero emissions by 
2030, targeting a 90% reduction in Scope 1 
and 2 emissions, aligned with the SBTi 
(1.5ºC pathway).
For our long-term goals, we aspire to reach 
net zero by 2050. Following a 2022 review of 
our Scope 3 net zero targets, we have set 
ambitious plans to reduce emissions across 
Scope 1, 2, and 3 by 90% by 2050.
We actively work to minimise emissions. Our 
London, Manchester, and Ewloe offices now 
operate on 100% renewable electricity tariffs, 
and we no longer occupy energy-intensive 
data centres. Further details are on page 36.
In December 2023, we submitted our SBTs 
for Scopes 1, 2, and 3 emissions, achieving 
accreditation from the Science Based Target 
initiative on 10 January 2024. Our emissions 
modelling aligns with the GHG Protocol, using 
the baseline year 2019.
Engaging with third-party suppliers is crucial 
to achieving our targets. Over the next year, 
we will focus on reviewing the supplier 
information we have collated and working 
with our suppliers to consider how we can 
reduce our supplier Scope 3 emissions. 
GHG emissions and the 
related risks 
Our GHG emissions are detailed on page 36 
of this Annual Report. In addition to reporting 
Scope 1 and Scope 2 emissions, we have also 
publicly disclosed our Scope 3 employee 
mileage GHG emissions. We provide a 
description of the methodologies used for 
calculating or estimating these metrics. For 
emissions we have not yet eliminated. Our full 
Scope 3 emissions data is available in our CDP 
report. We offset 100% through investment in 
verified carbon offset projects. Please refer to 
page 37 for further details.
MONY Group PLC Annual Report and Accounts 2024 – 45
Financial statements
Governance
Strategic report

Non-Financial and Sustainability Information
We comply with the non-financial reporting requirements contained 
in sections 414CA and 414CB of the Companies Act 2006. 
The below table outlines our position on non-financial matters and provides signposts to where these issues are addressed in the report.
Reporting 
requirement
Policies and standards which 
govern our approach
Additional information 
and risk management
Stakeholders
Section 172 Statement 
pages 26 to 32
Board activities pages 71 to 73
Sustainability disclosures 
pages 34 to 40
Employee Champion Report 
pages 82 and 83
Corporate Governance Statement
pages 68 to 81
Audit Committee Report 
pages 88 to 93
Environmental
Environmental Policy
Sustainability Framework 
Sustainability disclosure 
pages 34 to 40
Employees
Code of Conduct
Equal Opportunities 
& Diversity Policy
Flexible Working – “Work 
Your Way” Policy
Whistleblowing Policy 
and Framework
Health and Safety Policy Statement
Sustainability disclosure 
pages 34 to 40
Employee Champion Report 
pages 82 and 83
Human rights
Anti-Slavery & Human 
Trafficking Policy
Code of Conduct
Corporate Governance Statement 
pages 68 to 81
Social matters
Anti-Slavery & Human 
Trafficking Policy
Volunteering Guide (Time-Off Policy)
Sustainability disclosures 
pages 34 to 40
Directors’ Report
pages 116 to 120
Reporting 
requirement
Policies and standards which 
govern our approach
Additional information 
and risk management
Anti-corruption 
and bribery
Anti-Bribery & Corruption Policy 
and Procedure
Competition Law Policy
Conflicts of Interest Policy 
and Procedure
Hospitality & Gifts Policy 
and Procedure 
Fraud Investigation Policy 
Share Dealing Policy and Code 
How to Buy Guidelines
Directors’ Report 
pages 116 to 120
Principal risks 
and impact 
on the business
Risk Management Framework
Risk Appetite Framework Statement
Conduct Risk Policy
Compliance Risk Group Policy
Operational Risk Policy
Data Risk Group Policy
Strategic Risk Group Policy
Risk management 
pages 54 to 57
Principal risks 
pages 58 and 59
Business model 
pages 18 and 19
Risk Committee Report 
pages 94 to 96
Description of 
business model
Business model 
pages 18 and 19
Sections 414CA 
and 414CB of the 
Companies Act 2006
Task Force on Climate-Related 
Financial Disclosures, Sustainability 
Disclosures pages 41 to 45
MONY Group PLC Annual Report and Accounts 2024 – 46
Financial statements
Governance
Strategic report

Non-Financial and Sustainability Information continued
People
At MONY Group, we understand that our 
behaviour, our operations and how we treat 
our employees all have an impact on the 
environment and society. We recognise the 
importance of health and safety and the 
positive benefits to the Group. The Group has 
a Health and Safety Policy which is 
communicated to all employees through a 
health and safety handbook, which is regularly 
reviewed and updated. Behaving ethically is 
an essential part of working for our Group, 
fundamental to how we do business and 
vitally important to the reputation and 
success of our Group. Our Code of Conduct 
applies to all employees and sets out our 
commitment to:
	· behave ethically;
	· comply with relevant laws and regulations; 
and
	· do the right thing.
Human rights
Our Code of Conduct also confirms that we 
respect and uphold internationally proclaimed 
human rights principles as specified in the 
International Labour Organization’s 
Declaration on Fundamental Principles and 
Rights at Work (‘ILO Convention’) and the 
United Nations’ Universal Declaration of 
Human Rights. In addition, we have an 
Anti-Slavery and Human Trafficking Policy for 
suppliers and a separate one for employees. 
Training is provided to all employees on issues 
of modern slavery in conjunction with the 
Code of Conduct e-learning module. We have 
a zero-tolerance approach to modern slavery, 
and are committed to acting ethically and with 
integrity in all our business dealings and 
relationships, and to implementing and 
enforcing effective systems and controls to 
ensure modern slavery is not taking place 
anywhere in our own business or in any of 
our supply chains. We publish our Modern 
Slavery Act Transparency Statement annually 
and this, together with previous statements, 
can be viewed on our website at 
https://www.monygroup.com/.
Anti-corruption and anti-bribery
We also have Anti-Bribery and Anti-Corruption 
and Competition Law Policies that incorporate 
the Group’s key principles and standards, 
governing business conduct towards our key 
stakeholder groups.
We believe we should treat all of these groups 
with honesty and integrity. Our Anti-Bribery 
Policy is supported by clear guidelines and 
processes for giving and accepting gifts and 
hospitality from third parties.
Whistleblowing
Our Whistleblowing Policy is supported by an 
external, confidential reporting hotline which 
enables employees of the Group to raise 
concerns in confidence. Any reported issues 
will be reported to the Audit Committee and, 
where appropriate, remedial actions taken.
Tax Policy
Our Group is guided by our purpose to help 
households save money. We believe that our 
business makes a valuable contribution to UK 
society and we are proud that MSM and 
Quidco have helped 13.8m active users, as 
defined on page 51, to save an estimated 
£2.9bn on their household bills in 2024 by 
finding a better deal on their insurance, 
energy and banking products.
Alongside this, we want to make our 
contributions to the communities that our 
customers live in by paying the right amount 
of tax, at the right time. In 2024, we paid 
£30.4m in corporation tax (see page 142) and 
over £37.1m in other taxes (including VAT and 
employer’s National Insurance). This does not 
include taxes collected on behalf of 
individuals in the form of PAYE and employees 
NI. We are committed to acting with integrity 
and transparency in all tax matters. We will 
not support proposals to reduce our tax cost 
through implementing artificial structures, 
but we will seek to structure commercial 
transactions in an efficient and legitimate way. 
A copy of our tax strategy is available at 
https://www.monygroup.com/.
Dividend Policy
In determining the level of dividend in any 
year in accordance with the policy, the Board 
also considers a number of other factors that 
influence the proposed dividend through its 
annual and strategic planning processes and 
the scenario planning described below in our 
viability review section, which includes: the 
level of available distributable reserves in the 
Parent Company; future cash commitments 
and investment needs to sustain the long-
term growth prospects of the business; 
potential strategic opportunities; a prudent 
buffer; and the level of dividend cover.
MONY Group PLC, the Parent Company of the 
Group, is a non-trading investment holding 
company, which derives its distributable 
reserves from dividends paid by subsidiary 
companies. The Board reviews the level of 
distributable reserves in the Parent Company 
biannually, to align with the proposed interim 
and final dividend payments. The 
distributable reserves of the Parent Company 
approximate to the balance on the profit and 
loss account reserve, which at 31 December 
2024 amounted to £110.0m (2023: £117.7m) 
(as disclosed in the Company balance sheet 
on page 162). The total external dividends 
relating to the year ended 31 December 2024 
amount to £65.5m (2023: £63.4m).
The Group is well positioned to continue to 
fund its dividend, which is suitably covered by 
cash generated by the business. The 
distributable reserves are sufficient to pay 
dividends for a number of years as, when 
required, the Parent Company can receive 
dividends from its subsidiaries to increase its 
distributable reserves. Details on the Group’s 
continuing viability and going concern can be 
found on pages 63 to 64 and 53.
The ability of the Board to maintain a future 
dividend policy will be influenced by a number 
of the principal risks identified on pages 58 
and 59 that could adversely impact the 
performance of the Group.
The Strategic Report on pages 2 to 61 was 
approved by the Board of Directors and 
signed on its behalf by:
Peter Duffy
Chief Executive Officer
14 February 2025
MONY Group PLC Annual Report and Accounts 2024 – 47
Financial statements
Governance
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MONY Group PLC Annual Report and Accounts 2024 – 48
Financial statements
Governance
Strategic report
Financial Review
Year ended 31 December
2024
£m 
2023
£m
Growth
%
Group revenue
439.2
432.1
2
Adjusted EBITDA1
141.8
132.9
7
Profit after tax
80.2
72.3
11
Adjusted basic EPS2
17.1p
16.2p
5
Basic EPS
15.0p
13.5p
11
Operating cash flow
115.6
102.2
13
Net cash/(debt)3
8.4
(19.8)
n.m.
Dividend per share
12.5p
12.1p
3
Notes:
1	 Adjusted EBITDA is operating profit before depreciation and amortisation and adjusted for other non-underlying costs as 
detailed on page 51. This is consistent with how business performance is measured internally. For comparability and consistency, 
adjusting items for the year ended 31 December 2023 have been updated to include £1m of costs that were recognised within 
EBITDA but were not presented as adjusting items because they were not material.
2	 Adjusted basic earnings per share is profit before tax adjusted for amortisation of acquisition related intangible assets and other 
non-underlying costs as described on page 51. A tax rate of 25.0% (2023: 23.5%) is applied to calculate adjusted profit after tax. This 
is divided by the number of weighted average shares. A reconciliation of adjusted basic earnings per share to the financial 
statements is included in note 4. Adjusted basic earnings per share for the year ended 31 December 2023 has been updated from 
16.0p to 16.2p to reflect the reclassification of costs to adjusting items noted above.
3	 Net cash/(debt) is cash and cash equivalents of £22.4m (2023: £16.6m) less borrowings of £12.0m (2023: £34.5m) and loan notes 
payable to Podium’s non-controlling interest of £2.0m (2023: £1.9m). It does not include lease liabilities. 
Continued strong 
strategic and 
financial progress 
We have expanded 
Group profitability by 
7% this year, delivering 
our highest ever 
adjusted EBITDA.
Niall McBride
Chief Financial Officer
Highlights
	· Record revenue of £439.2m, up 2%, driven by good performance in Insurance 
particularly in the first half, as well as growth in Cashback
	· Highest ever adjusted EBITDA, up 7% to £141.8m with adjusted EBITDA margin 
expanded by 1%pt to 32% demonstrating continued robust cost management 
	· Profit after tax of £80.2m, up 11%
	· Adjusted basic EPS of 17.1p, up 5%
	· Operating cash flow of £115.6m, up 13%
	· Return to net cash after paying down the term loan for the Quidco acquisition

MONY Group PLC Annual Report and Accounts 2024 – 49
Financial statements
Governance
Strategic report
Financial Review continued
Financial review 
Group revenue increased 2% to £439.2m (2023: £432.1m) with profit after tax increasing 11% 
to £80.2m (2023: £72.3m). When reviewing performance, the Board reviews several adjusted 
measures, including adjusted EBITDA, which increased 7% to £141.8m (2023: £132.9m), and 
adjusted basic EPS, which increased 5% to 17.1p (2023: 16.2p), as shown in the table below.
Adjusting items include a provision made for VAT and related costs of £3m (explained on page 
51). This is due to ongoing discussions with HMRC regarding the method we use to recover VAT, 
a Partial Exemption Special Method (‘PESM’). For comparability and consistency, adjusting items 
for the year ended 31 December 2023 have been updated to include £1m of provisions that 
were recognised within EBITDA but were not presented as adjusting items because they were 
not material. Last year’s adjusted basic EPS has also been updated accordingly. More 
information on the nature of these costs is included in the adjusting items section on page 51.
Extract from the Consolidated Statement of Comprehensive Income
for the year ended 31 December
2024
£m 
2023
£m
Growth
%
Revenue
439.2
432.1
2
Cost of sales
(148.6)
(139.7)
6
Gross profit
290.6
292.4
(1)
Operating costs 
(177.3)
(195.1)
(9)
Operating profit
113.3
97.3
16
Amortisation and depreciation
25.5
34.6
(26)
EBITDA
138.8
131.9
5
Profit after tax
80.2
72.3
11
Earnings per share:
 
 
 
– basic (p)
15.0
13.5
11
– diluted (p)
14.9
13.5
11
Reconciliation to adjusted EBITDA:
2024
£m 
2023
£m
Growth
%
EBITDA
138.8
131.9
5
Irrecoverable VAT provision and related costs
3.0
1.0
200
Adjusted EBITDA
141.8
132.9
7
Adjusted earnings per share1:
– basic (p)
17.1
16.2
5
– diluted (p)
17.0
16.2
5
1	 A reconciliation to adjusted EPS is included within the adjusting items on page 51.
Revenue
for the year ended 31 December
2024
£m 
2023
£m
Growth
%
Insurance
235.6
220.0
7
Money
97.8
100.2
(2)
Home Services
36.1
39.0
(7)
Travel
19.6
20.6
(5)
Cashback
60.8
59.8
2
Inter-vertical eliminations
(10.7)
(7.5)
44
Total
439.2
432.1
2
Revenue grew 2% to £439.2m. Trading was led by strong Insurance performance offset by more 
challenging trading conditions in other verticals.
Insurance
Revenue in Insurance grew 7% to £235.6m. Growth was underpinned by strong switching in car 
and home insurance, particularly in H1.
Premium price inflation continued to normalise during the year, exiting the year at +2% in car 
and +16% in Home. Despite the easing levels of premium inflation, we continued to see record 
switching volumes for car and home insurance. This is supported by a greater number of 
products available to consumers in the market, and as a result of sustained high absolute 
pricing for policies. For context, the average car insurance quote is now 48% higher than it was 
before the implementation of General Insurance Pricing Regulation in 2021.
Other insurance products performed well, including travel insurance, which saw an uplift in 
performance during H2, after a trend towards a lower tier of coverage seen in H1 eased, and life 
insurance which also saw strong growth during Q4.
Money
Revenue in Money was £97.8m, down 2% on 2023 due mainly to fewer attractive current 
account products in the period. Within our banking product lines, we saw providers begin to 
focus on profitability and as a result there were fewer attractive current account products 
available.
Borrowing saw growth in the year, driven by increased demand in credit cards. Despite 
sustained higher interest rates continuing to impact affordability and conversion for loans and 
mortgages, we saw an improving profile of performance during H2.
We also made good strategic progress, improving the experience for customers on our sites. 
As an example, consumers can now easily see what credit limits and APRs they are eligible for 
as part of their user journey, rather than simply being shown an average estimate.
 

MONY Group PLC Annual Report and Accounts 2024 – 50
Financial statements
Governance
Strategic report
Financial Review continued
Revenue continued
Home Services
Home Services revenue was £36.1m, down 7%, as a result of continued softer trading in 
broadband and mobile.
Traffic levels in broadband and mobiles remained reasonably robust but conversion was 
impacted by continued actions from providers on customer retention and acquisition. 
Energy switching levels and revenue remained immaterial in the year in line with previous 
guidance but we did see year-over-year growth, albeit comparing to subdued performance 
in 2023. 
Travel
Revenue in Travel fell 5% to £19.6m with conditions becoming increasingly competitive through 
the year after a very strong Q1.
Package holiday performance remained solid throughout the year but the market became 
increasingly competitive, resulting in higher marketing costs across the sector. For the majority 
of the year, we took action to adjust our marketing spend and manage margins which impacted 
growth. In the second half we began trialling a change in our marketing mix out of PPC and into 
social with initial good results.
Car hire was a headwind with reduced daily rates in the industry impacting use of comparison sites.
We have now completed the migration of our marketing tech stack, enabling expansion into new 
products to drive growth. As an example, in late 2024, we launched a new cruise offering. 
Cashback
Revenue in Cashback grew 2% to £60.8m with the insurance vertical, powered by MSM B2B 
capability performing well in heightened switching markets. During the year we deepened our 
relationship with key strategic partners in the travel area, working collaboratively to launch new 
campaigns which delivered strong results. This offset softer trading in retail which continued to 
be impacted by weaker consumer confidence and difficult economic conditions. 
Cashback saw good strategic progress in the year, with us increasing the levels of personalisation 
to our customers and deepening the customer proposition with the launch of new features, 
notably Quidco stories.
Gross profit 
Gross profit was down 1% to £290.6m, while gross margin decreased to 66.2% (2023: 67.7%). 
The margin was impacted in the second half by increased PPC costs caused by particularly 
competitive markets through the year, as well as the growth of B2B which has structurally 
lower margins.
Operating costs
for the year ended 31 December
2024
£m 
2023
£m
Growth
%
Distribution expenses
34.4
41.8
(18)
Administrative expenses
142.9
153.3
(7)
Operating costs
177.3
195.1
(9)
Within administration expenses
 
 
 
Amortisation of technology related intangible assets
10.3
9.3
11
Amortisation of acquisition related intangible assets
10.8
21.1
(49)
Depreciation
4.4
4.2
3
Amortisation and depreciation
25.5
34.6
(26)
Operating costs reduced by 9% year on year, in part due to lower distribution expenses and 
people cost efficiency gains, and in part due to the decrease in amortisation of acquired 
intangible assets.
Distribution expenses were down 18%, primarily due to lower production costs from TV 
advertising materials created in late 2023, which were designed to be efficiently adapted 
throughout the year, preventing the need to create entirely new materials.
Administrative expenses decreased by 7%. This included a reduction in amortisation of 
acquired intangible assets following the prior year reassessment of their useful economic life, 
which brought forward phasing of amortisation costs from future periods. 
Excluding depreciation, amortisation and adjusting items, underlying administrative expenses 
decreased by 3%. This follows continued development of our platform strategy which enabled 
further automation and helped unlock targeted cost savings to offset inflation. The Group delivered 
efficiency gains on people costs of 4% and further savings on other administration costs.
Included within operating costs are £3.0m of provisions relating to irrecoverable VAT and 
related legal and professional fees which have been presented as adjusting items.

MONY Group PLC Annual Report and Accounts 2024 – 51
Financial statements
Governance
Strategic report
Financial Review continued
Adjusting items1
for the year ended 31 December
2024
£m 
2023
£m
Growth
%
Amortisation of acquisition related intangible assets
10.8
21.1
(49)
Irrecoverable VAT provision and related costs
3.0
1.0
200
Adjusting items included in operating profit
13.8
22.1
(38)
1	 Amortisation of acquisition related intangible assets is not included in EBITDA and therefore is only an adjusting item in the 
adjusted EPS calculation. Irrecoverable VAT provision and related costs are adjusting items in both the adjusted EBITDA and 
adjusted EPS calculations. This amount was recognised within EBITDA last year but was not presented as an adjusting item 
because it was not material.
Amortisation of acquisition related intangible assets relates to technology, brands and member 
relationships arising on the acquisitions of Decision Tech, CYTI, Quidco and Podium, as well as 
the combination of TravelSupermarket and icelolly.com, in prior years. The charge was higher 
last year following a reduction in the amortisation period of the brands and member 
relationships assets from ten to five years. This was to reflect a change in the period of 
economic benefit that is expected to be generated by these assets, which becomes more 
diluted as they are integrated into the Group.
The Group is in discussions with HMRC regarding its partial exemption special method (‘PESM’) 
which it uses to recover VAT on expenditure. Provisions for irrecoverable VAT and related legal 
and professional fees incurred during the year have been presented as adjusting items in order 
to enable like-for-like comparison of the Group’s financial performance between reporting 
periods. Since 2016 we have been in discussions with HMRC in respect of an update to the PESM 
which was originally agreed in 2012. During the current year, HMRC concluded that it no longer 
agreed with the principles of the PESM that it approved in 2012 and it subsequently issued a 
Special Method Override Notice. Consequently, at the year end the Group no longer had an 
agreed basis for operation of a PESM with HMRC. We disagree with HMRC’s position and we are 
progressing multiple paths to remediation with positive engagement from HMRC. The Group 
is expecting an assessment from HMRC in the quarter ending 30 June 2025 following the 
completion of the 2024-5 tax year and in accordance with accounting standards the Group is 
obliged to recognise a provision in respect of this. Although we do not view this assessment 
as appropriate and we are aiming to reach a resolution promptly, this process is expected 
to continue throughout 2025. While discussions with HMRC are ongoing, the amounts 
recognised remain estimates of uncertain timing and amount. Until the outcome of this matter 
is determined and while the amounts recognised remain uncertain, we are presenting the 
charges as adjusting items. 
Key performance indicators
The Board reviews key performance indicators (‘KPIs’) to assess the performance of the 
business against the Group’s strategy. We measure six key strategic KPIs: estimated customer 
savings, net promoter score, active users, revenue per active user, marketing margin and 
cross-channel enquiry.
31 December
2024 
31 December
2023
Estimated Group customer savings 
£2.9bn
£2.7bn
Group marketing margin1
58%
58%
MSM and MSE net promoter score
72
70
MSM and Quidco active users
13.8m
14.2m
MSM and Quidco revenue per active user
£18.54
£17.82
MSM cross-channel enquiry
25%
24%
1	 Marketing spend for the year is £183.0m (2023: £181.5m).
KPI definitions reflect the parts of the Group most relevant for assessing its performance and 
where data is available: NPS includes our two biggest consumer brands. Active users is most 
relevant for MSM and Quidco where user accounts are identified as a key part of the transactional 
journey. Cross-channel enquiry relates only to MSM as this metric is aligned to our aim of 
offering more products to users as part of our retain and grow strategy.
Estimated Group 
customer savings
This is calculated by multiplying sales volume by the market average 
price per product based on external data compared to the cheapest 
deal in the results table for core channels. Savings for non-core 
channels are estimated by applying the savings for core channels 
proportionally to non-core revenue. The cashback earned by Quidco 
members is included in this KPI.
Group marketing 
margin
The inverse relationship between Group revenue and total marketing 
spend represented as a percentage. Total marketing spend is the 
direct cost of sales plus distribution expenses.
MSM and MSE net 
promoter score
The 12 monthly rolling average NPS (1 Jan 2024–31 Dec 2024 inclusive) 
measured by YouGov Brand Index service Recommend Score 
weighted by revenue for MSM and MSE to create a combined NPS.
MSM and Quidco 
active users
The number of unique MSM accounts running enquiries on MSM 
(car insurance, home insurance, life insurance, travel insurance, pet 
insurance, van insurance, credit cards, loans and energy channels) 
in the last 12-month period, plus the number of unique Quidco 
members making a purchase in the last 12-month period.
MSM and Quidco 
revenue per 
active user
The revenue for MSM channels (car insurance, home insurance, life 
insurance, travel insurance, pet insurance, van insurance, credit cards, 
loans and energy channels) plus Quidco revenue net of member 
commission divided by the number of MSM and Quidco active users 
for the last 12 months.
MSM cross-channel 
enquiry
The proportion of MSM active users that enquire in more than 
one channel (car insurance, home insurance, life insurance, travel 
insurance, pet insurance, van insurance, credit cards, loans and 
energy channels) within a 12-month period.

MONY Group PLC Annual Report and Accounts 2024 – 52
Financial statements
Governance
Strategic report
Financial Review continued
Key performance indicators continued
We estimate that the Group saved customers £2.9bn in 2024. The increase from 2023 was 
driven by growth in both sales volumes and average savings per sale across our car, home and 
travel insurance and cards channels. 
NPS rose to 72 demonstrating that trust and satisfaction in both brands remains high. MSE 
scored extremely well and MSM finished the year ahead of other price comparison sites.
MSM and Quidco active users declined by 0.3m to 13.8m, driven by a decline in energy enquiries 
with fewer users looking for deals with the switching market remaining subdued. 
Revenue per active user grew by 72p to £18.54 following a mix into car and home insurance 
along with higher multi-channel activity, offsetting the reduction in active users.
Marketing margin remained flat at 58% as we actively balanced direct marketing spend with 
margin performance at PPC auctions.
During the year the MSM cross-channel enquiry rate improved by 1% to 25%, supported by the 
growth of SuperSaveClub members. 
Alternative performance measures 
We use a number of alternative (non-Generally Accepted Accounting Practice (‘non-GAAP’)) 
financial measures which are not defined within IFRS. The Board reviews EBITDA and adjusted 
EPS alongside GAAP measures when reviewing the performance of the Group. Executive 
management bonus targets include an EBITDA measure and the Long Term Incentive Plans 
include an adjusted basic EPS measure.
The adjustments are separately disclosed and are usually items that are non-underlying to 
trading activities and that are significant in size. Alternative performance measures used within 
these statements are accompanied with a reference to the relevant GAAP measure and the 
adjustments made. These measures should be considered alongside the IFRS measures.
Dividends
The Board has recommended a final dividend of 9.2 pence per share (2023: 8.9p), making the 
proposed full year dividend 12.5 pence per share (2023: 12.1p). 
The final dividend will be paid on 16 May 2025 to shareholders on the register on 11 April 2025, 
subject to approval by shareholders at the Annual General Meeting to be held on 8 May 2025.
Tax
The effective tax rate of 26.2% (2023: 21.5%) is higher (2023: less) than the UK standard rate of 
25.0% (2023: 25.0%) primarily due to timing differences in our estimation of share-based 
payments which have increased the tax charge. The lower rate last year was due to the change 
in tax rate in April 2023, which resulted in a blended rate for the year of 23.5%. The effective tax 
rate was lower than this blended rate due to an adjustment in respect of a prior period which 
reduced the tax charge.
Earnings per share
Basic reported earnings per share increased by 11% to 15.0p (2023: 13.5p). Growth was higher 
than the growth in adjusted EBITDA primarily due to the lower amortisation of acquired 
intangibles partially offset by the higher tax charge compared to last year.
Adjusted earnings per share is based on profit before tax after adding back the adjusting items 
detailed above. A tax rate of 25.0% (2023: 23.5%) is applied to calculate adjusted profit after tax. 
Adjusted basic earnings per share increased by 5% to 17.1p per share (2023: 16.2p), which is 
lower than the growth in adjusted EBITDA due to the increase in the rate of corporation tax.
Adjusted earnings per share for last year has been updated to reflect the reclassification of 
irrecoverable VAT provisions and related costs to adjusting items.
Capital expenditure
Capital expenditure was £14.1m (2023: £11.0m), including technology investment of £13.3m 
(2023: £10.5m). 
The amortisation charge for technology assets has increased slightly from £9.3m to £10.3m as a 
result of the higher spend this year. 
Cash flow and balance sheet
Operating cash flows increased to £115.6m (2023: £102.2m) driven by the growth in adjusted 
EBITDA as well as the timing of working capital movements compared to last year.
The Group returned to a net cash position at year end of £8.4m (2023: £19.8m net debt). Net 
Cash/(Debt) is cash and cash equivalents of £24.4m (2023: £16.6m) less borrowings of £12.0m 
(2023: £34.5m) and loan notes payable to Podium’s non-controlling interest of £2.0m (2023: £1.9m). 
Cash outflows on investing activities of £13.8m include £14.1m of cash capital expenditure 
partially offset by £0.3m of bank interest received.
Capital allocation
MONY Group has an established and disciplined capital allocation policy, focused on the 
creation of long-term sustainable shareholder value, through organic and inorganic growth and 
shareholder returns.
In 2024, we increased our operational cash generation by 13% to £115.6m, turned net cash 
positive after repaying the Quidco term loan and increased our cash conversion1 to 91%.
Our robust balance sheet and strong cash generation underpins the Board’s decision to 
recommend a final dividend of 9.2p per share, representing a total dividend of 12.5p per share, 
an increase of 3% in 2024, in line with our progressive policy.
The strength of our balance sheet and cash flow conversion also now gives us the flexibility 
to commence enhanced distributions to shareholders and today we are announcing a share 
buyback programme of up to £30m which will be funded by our expected cash generation 
in 2025.

MONY Group PLC Annual Report and Accounts 2024 – 53
Financial statements
Governance
Strategic report
Financial Review continued
Capital allocation continued
This buyback reflects our ongoing commitment to sustainable shareholder returns, in addition 
to investment in organic and acquisitive growth, as a path to creating long-term, sustainable 
shareholder value.
Going concern
The Directors have prepared the financial statements on a going concern basis for the 
following reasons. 
As at 31 December 2024, the Group’s external debt comprised a revolving credit facility (‘RCF’), 
(of which £12m of the £125m available was drawn down). During the year, the RCF term was 
extended from three to four years, which means the current RCF is due for renewal in June 2028. 
Since the year end, £9m has been repaid and no further amounts have been drawn down. 
The operations of the business have been impacted by macroeconomic uncertainty including 
dampened consumer confidence and continued high interest rates, as well as restrictions on 
the energy switching market. However, the Group remains profitable, cash generative and 
compliant with the covenants of its borrowings. 
The Directors have prepared cash flow forecasts for the Group, including its cash position, for a 
period of at least 12 months from the date of approval of the financial statements. The Directors 
note the Group’s net current liability position and have also considered the effect of potential 
trading headwinds, and recession and competition such as new entrants upon the Group’s 
business, financial position, and liquidity in severe, but plausible, downside scenarios. The 
scenarios modelled take into account the potential downside trading impacts from recession, 
consumer confidence, competitive pressures and any one-off cash impacts (e.g a fine) on top of 
a base scenario derived from the Group’s latest forecasts. The severe, but plausible, downside 
scenarios modelled, under a detailed exercise at a channel level, included minimal recovery of 
energy over the period of the cash flow forecasts and in the most severe scenarios reflected 
some of the possible cost mitigations that could be taken. The impact these scenarios have on 
the financial resources, including the extent of utilisation of the available debt arrangements 
and impact on covenant calculations has been modelled. The possible mitigating circumstances 
and actions in the event of such scenarios occurring that were considered by the Directors 
included cost mitigations such as a reduction in the ordinary dividend payment, a reduction in 
operating expenses or the slowdown of capital expenditure. A reverse stress test has also been 
performed, which assumes the maximum available drawdown of borrowings, whilst maintaining 
covenant compliance. 
The scenarios modelled and the reverse stress test showed that the Group and the Parent 
Company will be able to operate at adequate levels of liquidity for at least the next 12 months 
from the date of signing the financial statements. The Directors, therefore, consider that the 
Group and Parent Company have adequate resources to continue in operational existence for at 
least 12 months from the date of approval of the financial statements and have prepared them 
on a going concern basis.

1	 Cash conversion is calculated as operating cash flow over adjusted operating profit.
Consideration of climate change
In preparing the financial statements, the Directors have considered the impact of climate 
change and there has been no material impact identified in the reporting period on the financial 
reporting judgements and estimates. The Directors considered the risks with respect to going 
concern and viability, as well as the cash flow forecasts used in the impairment assessment, 
and noted no material risks. Whilst there is no material financial impact to the Group expected 
from climate change within the reporting and forecast period of the Group, the Directors will 
assess these risks regularly against the judgements and estimates used in preparation of the 
financial statements.
Niall McBride
Chief Financial Officer
14 February 2025

MONY Group PLC Annual Report and Accounts 2024 – 54
Financial statements
Governance
Strategic report
Risk Management
Risk Management
Strategic delivery 
enabled through 
effective risk 
management
Risk 
management 
process
Risk 
reporting
Identify 
risks
Risk 
register
Risk 
categorisation
Monitoring 
and risk 
acceptance
Assess 
inherent 
risk
Managing risks 
allows us to make 
better more 
effective decisions.
Matt Whittle
Chief Risk Officer
Assess 
residual risk 
and risk 
appetite
Risk 
mitigation
Governance & policies
	· Risk framework
	· Risk appetite
	· Risk policies
	· Three lines of defence
Risk culture
	· Values & behaviours
	· Training & awareness
	· Embedding in decisions
	· Continuous improvement

MONY Group PLC Annual Report and Accounts 2024 – 55
Financial statements
Governance
Strategic report
Risk management approach
Understanding and managing the risks faced 
by the Group is fundamental to our ongoing 
success. We seek to operate by only taking on 
risks which we understand and where the 
rewards are commensurate with the risks 
being taken. The Group’s risk management 
framework and system of internal control 
provide the Board with assurance that risks 
are properly identified, categorised, assessed 
and managed according to the Group’s 
risk appetite.
Governance and oversight
Our governance and oversight structure 
for risk management is well-defined and 
comprehensive, with clearly defined lines of 
responsibility, accountability and delegation 
of authority.
The Board is ultimately responsible for the 
effectiveness of risk management and 
delegates to Executive Management the 
day-to-day responsibility for ensuring the 
Group manages risk effectively. The Risk and 
Sustainability Committee supports the Board 
by overseeing Executive Management. 
The Risk and Sustainability Committee’s 
agenda is flexible to consider and address 
emerging risks as they are identified. Horizon 
scanning is conducted by the Legal and Risk 
and Compliance teams to identify potential 
emerging risks.
The Board carries out a robust assessment of 
emerging and principal risks that could impact 
the business model, performance, solvency 
or liquidity. Our principal risks and their 
management strategies are detailed on 
pages 58 and 59.
The Board performs an assessment of 
the effectiveness of the risk management 
framework and system of internal controls 
annually, covering financial, operational, and 
compliance controls. This includes:
	· considering whether the risk management 
framework appropriately defines risk 
appetite;
	· assessing the operation of the risk 
management framework and the system 
of internal control; 
	· the integration of risk management with 
strategic and business planning;
	· changes in nature, likelihood and impact 
of principal risks and the Group’s ability 
to respond;
	· reviewing the quality and frequency of risk 
management reporting;
	· assessing how risks and issues identified 
during the year, including internal control 
weaknesses, have been managed or 
mitigated; and 
	· evaluating the effectiveness of financial 
reporting processes.
This structured approach ensures that 
risks are managed effectively, supporting 
the Group’s strategic objectives and 
long‑term stability.
Role 
Responsibilities 
Board 
	· Approval of Group Risk Framework, risk appetite and 
principal risks.
	· Carry out an assessment (at least annually) of principal risks and 
effectiveness of risk management framework and system of 
internal controls, and report to shareholders on such matters.
Risk and Sustainability 
Committee
	· Advise the Board on Group Risk Framework and risk appetite. 
Review and oversight of key risk themes and metrics.
	· Oversight of Executive management in management of risks.
	· Review of emerging risks and regulatory change.
Management 
(First Line of Defence)
	· Ensure risk management is an integral part of implementing the 
business strategy.
	· Operate the business within set risk appetite and risk thresholds.
	· Responsibility for managing risks and implementing 
effective controls.
Risk and Compliance 
(Second Line of Defence)
	· Implementation of Group Risk Framework and Risk Appetite. 
Implement and manage the Group’s system of internal controls.
	· Develop and implement risk management policies and tools, and 
lead communication and training.
	· Monitor progress of the key risk themes.
	· Co-ordinate appropriate and timely delivery of risk management 
information to Executive Management and the Risk and 
Sustainability Committee.
	· Advise and challenge management on risk management and 
internal control processes.
Internal Audit 
(Third Line of Defence)
	· Monitor effectiveness of risk management processes.
	· Perform tests of internal controls effectiveness.
	· Identify and agree corrective actions with management.
	· Liaise with Risk and Compliance function, including in relation to 
mapping of assurance activities to the Group’s significant risks.
	· Report to the Audit Committee.
Risk Management continued

MONY Group PLC Annual Report and Accounts 2024 – 56
Financial statements
Governance
Strategic report
Risk Management continued
Risk management framework
During 2024, we have monitored the risks 
associated with the Group’s strategic 
priorities, overseen the Group’s management 
of risks associated with strategic initiatives 
and strengthened controls in respect of cyber, 
operational resilience and data protection 
processes and controls. We have also 
continued to evolve the Group’s risk 
management framework to reflect regulatory 
change including Consumer Duty and 
Appointed Representative oversight.
Risk appetite
“Risk appetite” defines the level and type of 
risk the Group is able and willing to accept 
in order to achieve its strategic objectives. 
The Group’s risk appetite influences the 
Group’s culture and operating decisions 
and is reflected in the way risk is managed. 
The Group Risk Appetite Statement is 
reviewed at least annually, in line with the 
strategic direction of the Group, recent 
experience, the regulatory environment 
and is subject to Board approval.
There are certain risk areas where we have a 
very low or no appetite. In such areas, we take 
actions to avoid or eliminate this risk as far as 
possible. In other areas, such as strategy, we 
recognise the importance of managed 
risk-taking in order to achieve business 
objectives and goals.
Risk identification and 
assessment
The Group adopts formal risk identification 
and management processes which are 
designed to ensure that risks are properly 
identified and evaluated, in line with risk 
appetite. The identification of significant risks 
is informed using a bottom-up and top-down 
approach with each business area identifying 
new risks as well as reassessing those already 
being monitored. To aid in the identification of 
risks and development of associated 
mitigating actions, risks are categorised into 
strategic, financial, operational, regulatory, 
conduct and data risks. Our regular and 
ongoing risk oversight includes risk and 
control assessments across all areas of the 
business, in order to understand the strength 
and performance of the controls in place, and 
potential gaps and weaknesses.
Management reporting
Reporting enables management to have clear 
visibility of the most relevant risks; to identify 
areas of concern and/or priority; to have 
access to detailed information to enable root 
cause analysis and identification of underlying 
trends; and to identify, escalate and potentially 
mitigate the impact of new operational risk 
concerns in a timely manner.
Should risk exposures be identified as being 
outside the Group’s risk appetite, this is 
escalated and reported to the Risk and 
Sustainability Committee, alongside clear 
action plans to bring the risk within tolerance, 
with appropriate timescales. The type and 
extent of any mitigating actions will be 
determined by the level and nature of the 
risk and the Group’s risk appetite.
Future developments
We will continue to ensure that risk 
management is part of everyday business 
decision making across the Group. We will 
enhance our management information 
making use of GRC tooling and ensure that 
specialist risk and compliance knowledge is 
readily available across the Group to support 
the taking of risk-based decisions, whilst 
providing an effective level of risk and 
compliance oversight for the Group.
We will continue to enhance our risk 
management framework in specific areas 
of focus, including cyber risks, business 
continuity and product governance, as well as 
enabling the identification and mitigation of 
emerging risks including ensuring appropriate 
internal controls over our AI capabilities. 
The Group recognises that regulation, in 
particular the activities of the FCA, the ICO, 
Ofgem, Ofcom and the CMA will continue to 
be a feature of both the price comparison 
market and the consumer markets in which 
we operate. In 2025, we will implement 
the requirements of Ofcom regulatory 
requirements in response to the Online 
Safety Act 2023, respond to the FCA Premium 
Finance Market Study and manage likely 
changes in regulation of energy markets. 
Forward looking 
risk management 
to create value.
Matt Whittle
Chief Risk Officer

MONY Group PLC Annual Report and Accounts 2024 – 57
Financial statements
Governance
Strategic report
Risk Management continued
Our principal risks 
(as at 31 December 2024)
Outlined here are the Group’s most significant risks that 
may affect our future. We assess the probability of the risk 
materialising and the impact of the risk on a residual basis 
(taking into account the benefit of mitigating controls).
Likelihood
Impact
2
7
1
5
4
6
3
1
Competitive environment and consumer demands
2
Brand strength and reputation
3
4
5
6
7
Data processing and protection
Data security and cyber risk
Relevance to partners
Economic conditions
Regulation
Risk overview
Principal risk heat map – reflecting residual risk ratings

MONY Group PLC Annual Report and Accounts 2024 – 58
Financial statements
Governance
Strategic report
Principal Risks and Uncertainties
The table below summarises the Board’s view of the material strategic, financial and operational/conduct risks to the Group and how the Group seeks to mitigate them.
1  Competitive environment and consumer demands (strategic risk)
Link to strategy: 
 
Description
The Group operates in a dynamic and highly 
competitive marketplace with new competitors 
entering the market. We must continually innovate 
to keep ahead of competitors and changing 
consumer behaviours.
Mitigating activities
Continuous innovation of new services and ongoing 
evolution of existing propositions.
Regular engagement with consumers to understand changes 
in how they use our services.
Investment in our technology platforms to improve customer 
experience and make comparing products easier.
Annual strategic planning process defines the Group’s 
strategic priorities and ensures identified opportunities 
are taken to drive sustainable growth.
Developments in 2024
MoneySuperMarket’s SuperSaveClub has now over 1 million 
members. The range of products has grown and cashback 
deals have been added for members. 
The MSE App has been downloaded by almost 2 million 
people and more than 9.3 million consumers now receive 
the weekly MSE tip email.
We launched the new and improved MSE Credit Club and 
Home Compare Plus – driven by linking MSE’s trusted 
content with a suite of personalised tools. 
Quidco has been brought on to the Group’s common data 
and tech platform, customers now see greater personalisation, 
helping to promote the most relevant content.
Risk movement
2  Brand strength and reputation (strategic risk)
Link to strategy: 
 
Description
The Group must maintain consumer awareness 
of and engagement with its key brands.
Mitigating activities
Investment in marketing across a range of media to maintain 
the Group’s brands in consumers’ minds.
Our strong relationships with our providers allow us to offer 
exclusive and market-leading deals.
Developments in 2024
We continued to support the MSM brand by building on our 
MoneySuperSeven marketing campaign, which is focused 
clearly around “saving money”.
MoneySuperMarket and MoneySavingExpert saw their net 
promoter score increase to 72 in 2024.
MoneySavingExpert was named as the fourth most popular 
news app in the UK in 2024. 
Risk movement
3  Data processing and protection (operational/conduct risk)
Link to strategy: 
Description
The Group must appropriately process and govern the 
data our customers share.
As a leading website operator, the Group may experience 
operational issues which result in incorrect or 
incomplete data being transferred to or from partners.
Mitigating activities
Understanding and assessment of the data we collect from 
our customers and how we use it.
Specialist data protection knowledge within our Risk and 
Compliance, Technology and Legal teams. Annual data 
protection training for all employees.
Controls and monitoring of internal processes. Regular 
ongoing quality assurance procedures.
Developments in 2024
We advanced the capability of our central bespoke question 
set experience, Dialogue, enabling customers to generate a 
quote within three clicks.
Transition of Quidco on to the Group’s common data and 
tech platform, bringing inherent data control benefits. 
Enhanced personal data mapping across core operational 
processes strengthening data controls and governance.
Risk movement
Strategic priorities: 
 Loyal engaged customers 
 Best provider proposition 
 Leading tech and data 	
	
Risk movement: 
 Increasing 
 Decreasing 
 No change

MONY Group PLC Annual Report and Accounts 2024 – 59
Financial statements
Governance
Strategic report
Principal Risks and Uncertainties continued
4  Data security and cyber risk (operational/conduct risk)
Link to strategy: 
Description
The Group must protect itself from security breaches 
or successful cyber attacks which could impact our 
ability to operate our websites and services.
Mitigating activities
The Information Security Management System (ISMS) Framework 
encompasses a comprehensive set of controls designed to 
collectively safeguard the Group’s information assets. These 
controls address risks by ensuring the confidentiality, integrity, 
and availability of information through robust governance, risk 
management, and operational practices.
Developments in 2024
Continued our extensive technology re-platforming to simplify 
our technology landscape, which is now largely complete.
Through the ISMS, continually and consistently driving 
forward our services, tooling and capabilities to improve 
our cyber maturity.
Risk movement
5  Relevance to partners (strategic risk)
Link to strategy: 
 
Description
The Group relies on its partners to access competitive 
products and technological integration to provide a 
seamless customer experience.
Mitigating activities
Working closely with partners to ensure high-quality and 
appropriate products and to maximise the opportunities for 
partners to acquire customers in a cost-effective manner.	
Developments in 2024
Scaled existing B2B partnerships and added six more brands 
to our platform, bringing the total to 35 brands live.
Expanded our B2B proposition which now covers car, home, 
broadband, mobile and energy. 
Used our first-party data to help more providers understand 
how they perform across our platform through Market Boost.
Rolled out Tenancy across all of our product lines and began 
trialling in SuperSaveClub. 
Risk movement
6  Economic conditions (strategic risk)
Link to strategy: 
 
 
Description
Weaknesses in the UK economy, including ongoing 
increased cost of living and very high energy costs, 
have led to more challenging conditions in one or 
more markets in which we operate.
Mitigating activities
Maintaining a diversified business across a range of products.
Regular monitoring of market conditions and environment.
Focusing on maintaining control of our cost base.
The continued diversity of the Group across a portfolio of 
brands and channels offers the Group protection from 
cyclical economic changes.
Developments in 2024
Macroeconomic conditions are reviewed and updated as part 
of the quarterly forecasting processes. 
The Group has ensured it has flexibility in resources to 
give strategic focus and resource prioritisation toward 
products which have the greatest opportunities arising 
from market conditions. 
Risk movement
7  Regulation (strategic risk)
Link to strategy: 
 
 
Description
The Group must understand and respond to the 
effects of regulatory intervention in the markets in 
which we operate.
The Group must comply with existing and new 
regulatory requirements which directly apply to 
its activities.
Mitigating activities
We maintain regular and ongoing dialogue with key 
regulatory bodies.
Emerging regulatory change is identified through horizon 
scanning and assessed for potential impact to the Group. 
This enables timely oversight and informed decision-making.
Our Risk and Compliance team works across the Group to 
ensure it remains compliant with new and existing regulations.
Developments in 2024
The Group has successfully implemented and embedded 
regulatory change throughout the year.
Regulation focused on driving transparent pricing and 
empowering customers to save money is fully aligned 
with our purpose of helping households save money.
The Group has monitored and responded to new and 
emerging regulatory developments. We have proactively 
engaged with regulators, on topics including the Premium 
Finance market study and energy market reform.
Risk movement

MONY Group PLC Annual Report and Accounts 2024 – 60
Financial statements
Governance
Strategic report
Viability Statement
As required by Provision 31 of the 2018 UK 
Corporate Governance Code, the Directors 
have assessed the prospects of the Group 
over a three-year period to December 2027. 
In making this assessment, the Directors took 
account of the business model and principal 
risks set out on pages 18 and 19 and pages 58 
to 59 of the Strategic Report.
Business model
Our business model is focused on matching 
customers with the right providers and 
products for them. Our price comparison 
services help customers to compare a wide 
range of products in one place and make an 
informed choice when taking out the product 
most suited to their needs; and our Cashback 
business provides users with cashback 
offerings on their online purchases. All of our 
brands supply providers and merchants with 
valuable marketing leads.
For our providers and merchants it offers an 
efficient and cost-effective way to reach a 
large volume of informed customers who are 
actively looking for a product. This business 
model operates along the following principles:
	· the Group relies on lead referrals and 
customer transactions for its revenue and 
does not have long-term contracted 
revenue streams;
	· the Group makes money from lead referrals 
by helping customers find the product they 
want, switch to it and save themselves 
money;
	· customers will continue to see value in 
shopping around for products and services 
and will aim to save money by doing so; and
	· providers will have strategies of new 
customer acquisition and develop products 
and services to fulfil that strategy.
The Group’s strategy is to grow our two sided 
marketplace, creating compelling member 
based propositions for consumers driving 
retention and cross-sell, and providing 
enhanced services to our providers, making 
us a compelling partner for their growth. All of 
this is underpinned by a leading data and 
technology platform.
The Strategic Report sets out the Group’s 
performance on the main KPIs which the 
Board monitored for the year ended 
31 December 2024. The Board monitors and 
reviews progress against three time horizons: 
quarterly to review and reforecast 
performance against the Annual Plan and 
Budget; annually to establish a clear Annual 
Plan and Budget that will deliver against the 
Strategic Plan; and a three-year Strategic Plan 
reassessed annually, to determine the 
strategy of the Group.
The Board noted the commentaries issued by 
the Financial Reporting Council suggesting 
that Viability Statements should be extended 
beyond a period of three years; however, due 
to the nature of our economic, technological 
and regulatory environment, the Board did 
not consider it appropriate to alter its current 
time frame due to the following reasons:
	· the expected life cycle of the Group’s 
technology is three years, and this reflects 
the frequent changes in the way that 
consumers choose to use technology;
	· it is difficult to forecast revenue and costs 
beyond three years given that the Group’s 
revenue and costs are not materially 
covered by long-term contracts; and
	· within three years costs could be 
substantially restructured to compensate 
for a major fall in revenue. As such, the 
Board proposes to keep the time frame 
as three years rather than extending 
beyond this.
Risk management
As part of the review of the strategic priorities, 
the Board identified the Group’s principal 
risks around delivering these priorities which 
represent a risk or combination of risks in 
severe but reasonable scenarios that can 
seriously affect the future prospects or 
reputation of the Group through threatening 
its business model, future performance, 
solvency or liquidity. These include 
competitive environment and consumer 
demands, brand strength and reputation, 
data processing and protection, data security 
and cyber and relevance to partners. In 
addition, the Directors believe that the Group 
faces risks around regulatory change and 
economic conditions (including the impact of 
a deep recession, increased cost-of-living 
impacts and no or limited recovery of energy 
market switching) especially as that may 
influence the availability of attractive products 
for customers. Our principal risks and 
uncertainties (including mitigating activities) 
are on pages 58 and 59.
We have prepared cash flow forecasts for the 
Group and have considered the impact of the 
economic conditions mentioned above upon 
the Group’s business, financial position and 
liquidity in severe, but plausible, downside 
scenarios, using stress testing and scenario 
analysis techniques. The scenarios use a base 
scenario derived from the Group’s latest 
forecasts and factor in existing borrowings, 
including debt repayments and covenant 
compliance as well as member creditor 
commitments. Our £125m RCF facility term 
has been extended and is due for renewal 
in June 2028. 

MONY Group PLC Annual Report and Accounts 2024 – 61
Financial statements
Governance
Strategic report
Viability Statement continued
Risk management continued 
The assessment consisted of scenario (stress) 
testing including one combined scenario for 
those with impacts of medium or higher 
likelihood and moderate or higher residual 
risk. These stress tests involved estimating 
the impact on revenue, EBITDA and net cash/
debt, together with reverse stress testing to 
identify the theoretical sensitivity that the 
Group could absorb. The possible mitigating 
circumstances and actions in the event of 
such scenarios occurring that were 
considered by the Directors included cost 
mitigations such as a reduction in the 
ordinary dividend payment, a reduction in 
operating expenses or the slowdown of 
capital expenditure. 
The Board manages risks across the 
Group through a formal risk management 
framework, designed to ensure that risks are 
properly identified, prioritised, evaluated and 
mitigated to the extent possible. Key aspects 
of this framework include:
	· a Risk Appetite Statement expressing the 
amount and type of risk the Board is willing 
to accept to achieve its strategic objectives; 
	· regular assessments of current and 
emerging risks being faced by the Group 
including internal control effectiveness and 
mitigating actions; 
	· risk metrics and thresholds which are 
monitored as potential indicators of risk;
	· scenario planning based on the principal 
risks; and
	· oversight from Risk & Compliance and 
Internal Audit functions.
The Board has also considered the risks 
from climate change and concluded that 
there is no material impact with respect to 
viability and going concern over the Group’s 
planning period. 
Viability assessment
In making its assessment of viability, the 
Board has considered the resilience of the 
Group using scenario planning based on the 
principal risks to test the Group’s planned 
earnings, cash flows and viability over the 
three-year period. Using its judgement on 
the likelihood of the principal risks and the 
probability of them being inter-related, the 
Board assessed the risks separately and in 
certain combinations of stressed scenarios. 
In arriving at its conclusion, the Board is 
making the assumption that the key aspects 
of customer and provider behaviour set out 
above which underpin the business model will 
continue. It is also assuming that customers 
and providers will continue to want to 
transact online. 
Based on the Company’s current position 
and principal risks, together with the results 
of this robust assessment and the Company’s 
ongoing risk management processes, the 
Directors have a reasonable expectation that 
the Group and the Company will be able to 
continue in operation and meet their liabilities 
as they fall due over the three-year period of 
their assessment. 
The Board manages risks across the 
Group through a formal risk management 
framework, designed to ensure that risks 
are properly identified, prioritised, evaluated 
and mitigated to the extent possible.
The Board regularly considers and monitors the real 
and potential risks and impacts of macroeconomic 
and other disruption to our end markets, along with 
mitigating actions. 

Chair’s Introduction to Governance
Leadership
and Governance
I’m delighted to be 
joining the Board at 
such an exciting time 
for the Group and 
I’m energised by our 
purpose of helping 
households save 
money.
Jonathan Bewes
Chair
Dear fellow shareholder 
I am pleased to present the Group’s 
Corporate Governance Statement for 2024.
Having assumed the role of Chair on 1 January 
2025, I would like to start by thanking Robin 
Freestone for his significant contribution to 
the Group over his nine year tenure, and for 
his leadership of the Board. He leaves behind 
a strong Board, and a Company with a fine 
purpose, a clear strategy, and an integrated 
technology and data platform, led by a strong 
management team. Together with strong cash 
generation and a robust financial position, 
these qualities provide the Company with the 
strong foundations needed to face the 
challenges of the future, as we seek to fulfil 
the Company’s purpose to help households 
save money and to build on our improving 
financial performance, so that we can benefit 
all our stakeholders.
Board focus areas in 2024:
	· my recruitment and appointment as Chair, 
followed by a comprehensive induction 
process – further details are provided on 
page 77; 
	· regular and robust evaluation of the 
Group’s strategy and performance, 
including the growth of SuperSaveClub – 
further details are provided on page 14;
	· reviewing and monitoring the Group’s 
principal and emerging risks – further 
details are provided on page 71; 
	· approval of the Group’s Climate transition 
plan, and monitoring our performance 
against it – further details are provided on 
page 34; 
	· oversight of continued progress against the 
Group’s diversity and inclusion strategy – 
further details are provided on page 86; 
	· oversight of preparation for compliance 
with the 2024 Corporate Governance Code, 
which came into effect on 1 January 2025; 
	· consideration of the Group’s capital 
allocation policy, which demonstrated the 
strength of our balance sheet and cash flow 
conversion and gave us the flexibility to 
commence enhanced distributions to 
shareholders, resulting in the 
announcement on 17 February 2025 of a 
share buyback of up to £30m which will be 
funded by our expected cash generation in 
2025. This buyback reflects our ongoing 
commitment to sustainable shareholder 
returns, in addition to investment in organic 
and acquisitive growth, as a path to creating 
long-term, sustainable shareholder value; 
and
	· an internal Board Effectiveness Review was 
carried out by Robin Freestone, as Board 
Chair, and was reported to the Board in 
December 2024. In February 2025, I led 
a Board discussion on the findings of the 
review, as a result of which the Board 
agreed certain actions – further details 
are provided on pages 78 and 79. 
As a Board, we aim to maintain a governance 
structure which provides effective control and 
oversight of the Group, whilst promoting the 
entrepreneurial spirit which has been central 
to the Group’s sustained success in helping 
households save money. In this report we 
describe how our purpose, values and 
strategy are aligned with our culture and 
behaviours, and how we consider all our 
stakeholders in key decisions.
MONY Group PLC Annual Report and Accounts 2024 – 62
Financial statements
Governance
Strategic report

Chair’s Introduction to Governance continued
Governance developments 
during 2024:
	· Initiated a re-tender for our External and 
Internal Audit partners, including regular 
reporting at the Audit Committee and the 
forming of a Audit Re-Tender Steering 
Group and Subcommittee to ensure this 
process is conducted in-line with the FRC’s 
Audit Committees and the External Audit: 
Minimum Standard. Further details can be 
found on page 92; 
	· Reviewed the Group’s first Consumer Duty 
Annual Report in May 2024;
	· Approval and regular tracking of our 
Consumer Duty Scorecard ensured that 
the customer was at the forefront of the 
Board’s decision making; 
	· Embedded the actions from the external 
Board Performance Review, including a 
comprehensive training schedule, as 
outlined on pages 80 and 81; 
	· A robust and detailed handover between 
Robin and me during my induction, further 
details of which are contained on page 78; 
and 
	· Review of our Codes and Policies in the light 
of increasing use of Artificial Intelligence 
within the Group, including guidelines for its 
utilisation within our Code of Conduct. 
Purpose and culture
The cultural tone of the business begins in 
the Boardroom. Our purpose of helping 
households save money is enabled by the 
behaviours that are embedded into our 
business and is aligned with our strategy. 
Together, these help to create a culture 
which optimises performance and delivers 
long-term results.
The Board endeavours to promote integrity 
and diversity of thought at all levels of the 
Group. We are committed to developing 
a diverse workforce and an inclusive 
working environment. This commitment is 
demonstrated in the implementation of our 
diversity and inclusion initiatives, including 
our LGBTQ+ Guidelines (see page 39 for more 
information) and our ranking 22nd in the 
2024/25 Inclusive Top 50 UK Employers List.
Further details on our culture, purpose and 
values can be found in our Strategic Report 
on pages 2 to 61.
Compliance with the 2018 UK 
Corporate Governance Code 
(the ‘Code’)
During the year ended 31 December 2024, 
we have applied the principles and complied 
with all the provisions contained in the Code. 
A full explanation of how we complied with 
Provision 19 despite Robin Freestone 
remaining in role for longer than nine years 
is contained on page 78. 
This report explains how we as a Board lead 
the Group and discharge our governance 
duties and outlines the governance initiatives 
we have undertaken during the year. The 
Corporate Governance Statement also 
explains compliance with the FCA’s Disclosure 
and Transparency Sourcebook. In reviewing 
our Board’s effectiveness, we have taken into 
account the Financial Reporting Council’s 
(‘FRC’) 2018 Guidance on Board Effectiveness 
and applied its guidance where appropriate. 
The FRC is responsible for the publication 
and periodic review of the UK Corporate 
Governance Code, and this can be found 
on the FRC’s website, www.frc.org.uk.
The Board also reviewed its governance 
framework to ensure it remains fit for 
purpose and continues to be compliant 
with the Senior Managers and Certification 
Regime (‘SMCR’).
Board changes
The Board has remained largely unchanged 
this year, with the exception of my 
appointment as Non-Executive Director and 
Chair Designate on 1 July 2024 and Robin 
Freestone stepping down with effect from 
31 December 2024. Full details of the formal 
and rigorous process undertaken by Caroline 
Britton, our Senior Independent Director, to 
appoint me, together with a description of my 
comprehensive induction, are contained on 
pages 77 and 78, and page 85.
Dividend 
I am delighted to report that the Board has 
proposed a final dividend of 9.2p per share 
to shareholders in respect of 2024.
Looking forward
During my first year as Chair I aim to maintain 
our high standards of corporate governance 
across the Group, to support the Group’s 
execution of its long term strategy. 
Jonathan Bewes
Chair
14 February 2025
MONY Group PLC Annual Report and Accounts 2024 – 63
Financial statements
Governance
Strategic report

The table below shows where shareholders can evaluate how the Company has applied the principles of the Code and where key content can be found in this report.
Section
Further information
Board leadership and Company purpose 
The cultural tone of the business begins in the Boardroom. The Board has established a clear purpose, set of 
values and strategy, taking into account the interests of our wider stakeholders. The right resources, structures 
and processes are in place to ensure that these are implemented throughout the Group.
Business model – pages 18 and 19
Board activities – pages 71 to 73
Risk management – pages 54 to 57
Shareholder engagement – page 29
Section 172 Statement – pages 26 to 33
Sustainability Report – pages 34 to 40
Workforce engagement – pages 27 and 28, pages 82 and 83
Division and responsibilities 
The respective roles and responsibilities of the Executive and Non-Executive Directors are clear and consistently 
applied, providing for effective and constructive dialogue and clear accountability.
Board of Directors – pages 66 and 67
Division of responsibilities – pages 74 to 78
Nomination Committee Report – pages 84 to 87
Composition, succession and evaluation 
The Group has a strong Board with a balance of skills, experience, knowledge and diversity. The appointment 
process is rigorous and carefully applied, with annual evaluation keeping the effectiveness of the Board and its 
Committees under regular review.
Nomination Committee Report – pages 84 to 87
Board skills and experience – page 65
Board Performance Review – pages 78 to 81
Audit, risk and internal control 
The Board has established clear processes and procedures to ensure that risks are carefully identified, monitored 
and mitigated against and then reported externally in an open and transparent manner. This helps ensure that the 
Company’s financial statements are fair, balanced and understandable. Effective risk management is critical to 
achieving our strategy.
Risk management – pages 54 to 57
Audit Committee Report – pages 88 to 93
Risk and Sustainability Committee Report – pages 94 to 96
Board activities – pages 71 to 73
Remuneration
Remuneration supports the Company’s strategy and is appropriate to the size, nature, complexity and ambitions 
of the business. The Board aims to report in a clear manner, demonstrating that pay, performance and wider 
interests are aligned.
Business model – pages 18 and 19
Remuneration Committee Report – pages 97 to 115
Chair’s Introduction to Governance continued
MONY Group PLC Annual Report and Accounts 2024 – 64
Financial statements
Governance
Strategic report

Board Skills Matrix
Peter 
Duffy
Niall 
McBride
Robin 
Freestone**
Jonathan 
Bewes*
Caroline 
Britton
Rakesh 
Sharma
Sarah 
Warby
Lesley 
Jones
Mary Beth 
Christie
Banking/insurance industry experience
Digital/customer experience (front office)
Finance and accounting
International experience
Governance
Risk and regulation
Technology (back office)
Marketing
Strategy
Tenure (MM/YY)
09/20
02/23
08/15
07/24
09/19
10/22
06/18
09/21
07/23
*	 Jonathan joined the Board on 1 July 2024.
**	Robin Freestone cycled off the Board on 31 December 2024.
Gender diversity % as at 31 December 2024
Board diversity % as at 31 December 2024
Group employees who are women
 Female – 44.1%
 Male – 55.9%
Women in Group Senior leadership
 Female – 41.2%
 Male – 58.8%
Male/female gender split
 Female – 44%
 Male – 56%
Ethnic minority background split – 
combined Board and Executive Committee
 Ethnic minority background – 12.5%
 White – 62.5%
 Undisclosed – 25%
MONY Group PLC Annual Report and Accounts 2024 – 65
Financial statements
Governance
Strategic report
Governance at a Glance

Board of Directors
1 – Robin Freestone
Chair of the Board 
(until 31 December 2024)
Committees: N
Term of office: Appointed as 
Non‑Executive August 2015 and 
as Chair May 2019. Resigned from 
the Board with effect from 
31 December 2024. 
Robin’s contribution to the Board, 
key strengths and skills: Robin brought 
to the Board extensive transformation 
and diversification experience from 
leading global and digital businesses. 
He was Chief Financial Officer of 
Pearson PLC from 2006 to 2015, and 
Deputy Chief Financial Officer prior to 
that. Robin has extensive global and 
digital business leadership experience 
and has an in-depth understanding of 
governance requirements having served 
as both an Executive and Non-Executive 
Director of a number of listed companies. 
Throughout his tenure as Chair Robin 
brought financial insight as well as an 
understanding of how to attract and 
retain talent as Chair of the Board and 
Nomination Committee.
External appointments: Robin is Lead 
Director of Capri Holdings (formerly 
Michael Kors Holdings Limited) and 
Non-Executive Director and Chair of 
the Audit and Risk Committee of Aston 
Martin Lagonda Global Holdings plc. 
2 – Jonathan Bewes
Chair of the Board 
Committees: N
Term of office: Appointed as 
Non‑Executive Chair Designate in July 
2024 and as Chair on 1 January 2025.
Jonathan’s contribution to the Board, 
key strengths, skills and reasons 
for election: A chartered accountant, 
Jonathan brings to the Board 25 years 
of investment banking experience, 
acting as adviser to Boards of large, 
predominantly UK public companies, 
before becoming Vice Chairman of 
Corporate and Institutional Banking at 
Standard Chartered Bank. His roles at 
SAGE plc and NEXT plc further mean 
that he brings both strategic and 
commercial acumen. 
External appointments: Jonathan is the 
Audit and Risk Committee Chair at both 
SAGE plc and NEXT plc, the Senior 
Independent Director at Next plc and 
also Chairs the Audit and Risk 
Committee at the Court of the Bank of 
England. 
3 – Peter Duffy
Chief Executive Officer
Term of office: Appointed 
September 2020.
Peter’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Peter’s key contributions 
to the Board are extensive experience 
in digital businesses and a dynamic 
leadership style. He was previously 
CEO of Just Eat and before that was 
Chief Commercial Officer at easyJet and 
Marketing Director of Audi UK. Peter 
started his career in banking, holding 
positions with Barclays, Yorkshire Bank 
and TSB. Peter has an excellent overall 
track record, as well as very relevant 
experience in driving digital revenues 
and in all aspects of marketing. He is 
well rounded from a sector perspective 
having worked in financial services, 
airlines, automotive and consumer 
internet. This mix has given him plenty 
of exposure to operating within a 
regulated environment.
External appointments: Peter is 
currently President of ISBA – the UK 
trade body for leading British advertisers.
4 – Sarah Warby
Independent Non-Executive 
Director and Non-Executive 
Director Consumer Champion
Committees: A  N  RS  RE
Term of office: Appointed June 2018.
Sarah’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Sarah has experience of 
building valuable brands across 
consumer sectors. She was previously 
Chief Executive Officer of Lovehoney 
and, before that, Chief Growth Officer 
of HyperJar Ltd. Prior to that, Sarah was 
Chief Marketing Officer at J Sainsbury plc 
and Marketing Director of Heineken UK. 
She is a fellow of the Marketing Society 
and Marketing Academy. A proven 
leader, with strong people and 
communications skills, Sarah brings 
valuable experience to her role as 
Non-Executive Director and 
Consumer Champion. 
External appointments: Sarah is Chief 
Customer Officer at Nando’s UK&I. 
5 – Caroline Britton
Senior Independent Director
Committees: A  N  RS  RE
Term of office: Appointed 
September 2019.
Caroline’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Caroline has a strong 
financial background, retiring as Audit 
Partner at Deloitte LLP after 30 years of 
service (2000 to 2018 as Audit Partner). 
Caroline is an FCA of the Institute of 
Chartered Accountants in England and 
Wales and holds an MA in Economics 
from Cambridge University. Caroline’s 
strong financial background and 
regulatory experience make her 
ideally skilled to chair the Audit 
Committee and she brings to the 
Board valuable governance and risk 
management expertise.
External appointments: Caroline is a 
Non-Executive Director of Sirius Real 
Estate Limited where she is Chair of the 
Audit Committee and a member of the 
Nomination Committee. Caroline is also 
a Non-Executive Director of Revolut 
Limited where she is Chair of the Audit 
Committee and a member of the Risk 
and Remuneration Committees and of 
the Supervisory Council of Revolut Bank 
UAB; a member of the Audit, Finance, 
Risk and Investment Committee of 
Make-A-Wish International; and a 
Trustee of the Royal Opera House.
MONY Group PLC Annual Report and Accounts 2024 – 66
Financial statements
Governance
Strategic report

6 – Mary Beth Christie
Independent Non-Executive 
Director and Non-Executive 
Director Employee Champion
Committees: A  N  RS  RE
Term of office: Appointed July 2023.
Mary Beth’s contribution to the Board, 
key strengths, skills and reasons for 
election: Mary Beth (‘MB’), a former 
Chief Product Officer and Chief 
Operating Officer, brings to the Board 
over 25 years of experience in digital 
product, tech, data and operations 
across several sectors, including 
insurance, media, travel, property 
and e-commerce. 
External appointments: MB is a 
Non-Executive Director of Open 
Banking Limited. 
7 – Rakesh Sharma 
Independent 
Non-Executive Director 
Committees: A  N  RS  RE
Term of office: Appointed 
October 2022.
Rakesh’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Rakesh is a former Chief 
Executive Officer and brings to the 
Board over 30 years’ broad experience 
from the tech and cyber industries. 
Having successfully overseen 
remuneration policy updates when he 
was at PayPoint plc, he brings valuable 
experience to the Board as Chair 
of the Remuneration Committee. 
External appointments: Rakesh is 
currently the Senior Independent 
Director at PayPoint plc and Chairman 
of AIM-listed Kromek Group plc. 
8 – Lesley Jones
Independent 
Non‑Executive Director
Committees: A  N  RS  
Term of office: Appointed 
September 2021.
Lesley’s contribution to the Board, 
key strengths, skills and reasons for 
re-election: Lesley was previously a 
Non-Executive Director of N Brown 
Group plc, ReAssure Group plc (where 
she chaired the Risk Committee), 
Northern Bank Limited, Close Brothers 
Group plc (where she also chaired the 
Risk Committee) and an Independent 
Member of Moody’s Investor Services 
Ltd. Lesley started her career at 
Citigroup Inc. where she held a number 
of senior roles in relationship and risk 
management over a period of 30 years. 
She then spent over five years at RBS 
Group plc as Group Chief Credit Officer 
where she rebalanced the Group’s credit 
risk appetite, established a market-
leading credit function and led its credit 
quality assurance function. Lesley’s 
extensive experience as a global credit 
risk manager operating at both 
executive and board level means that 
she is well placed to chair the Risk and 
Sustainability Committee and brings her 
broader financial services expertise to 
the Audit and Nomination Committees. 
External appointments: Chair of 
Sainsbury’s Bank.
9 – Shazadi Stinton
General Counsel and 
Company Secretary 
Term of office: Appointed April 2022.
Shazadi’s contribution to the Board, 
key strengths and skills: Shazadi 
has over 20 years’ legal experience, 
having been Head of Legal Counsel 
at Severn Trent and a solicitor at 
Eversheds Sutherland. Shazadi’s key 
contribution over and above her legal 
acumen is her extensive understanding 
of environmental and sustainability 
issues and requirements, which she 
has utilised to enhance the Group’s 
frameworks, governance and 
external reporting.
External appointments: None.
10 – Niall McBride 
Chief Financial Officer 
Term of office: Appointed 
20 February 2023.
Niall’s contribution to the Board, key 
strengths, skills and reasons for 
re-election: A chartered accountant, 
Niall brings strong digital, consumer and 
corporate finance experience to the 
Board. Niall was previously Chief 
Financial Officer at Ocado Retail Limited 
and prior to this he was a Managing 
Director at Rothschild & Co, having 
commenced his career at PwC.
External appointments: None. 
Committees:
A  Audit Committee
N  Nomination Committee
RS  Risk and Sustainability Committee
RE  Remuneration Committee
 Chair
 Read more about employee 
engagement on pages 82 and 83
 Read more about key Board 
activities on pages 71 to 73
Board of Directors continued
Experience and focus
Selection process:
We welcomed Jonathan Bewes to the 
Board on 1 July 2024. The Company 
has a formal, rigorous and transparent 
selection process for the appointment 
of new Directors. The Nomination 
Committee is responsible for 
identifying and nominating all Board 
candidates and, before any 
appointment is made, evaluates the 
mix of skills, experience, knowledge 
and diversity to ensure the correct 
balance is maintained. Full details 
of Jonathan’s recruitment and 
appointment can be found on 
pages 77 and 78, and page 85. 
Induction and onboarding 
On joining the Board, it is the 
responsibility of the Chair and 
Company Secretary to ensure that all 
newly appointed Directors receive a full 
and formal induction, which is tailored 
to their individual needs. The induction 
programme includes a comprehensive 
overview of the Group and dedicated 
time with the Directors and senior 
management, as well as guidance on 
the duties, responsibilities and 
liabilities as a Director of a listed 
company. 
MONY Group PLC Annual Report and Accounts 2024 – 67
Financial statements
Governance
Strategic report

Risk and Sustainability Committee
The Risk and Sustainability Committee 
is responsible for overseeing the Group’s 
risk management and sustainability 
frameworks. The Committee ensures that 
risks are appropriately identified, managed 
and mitigated, advising the Board on risk 
appetite, structure and culture, and 
monitors the embedding of the 
Sustainability Framework, monitoring 
related KPIs and external reporting.
Remuneration Committee
The Remuneration Committee’s key 
responsibility is to determine and apply the 
shareholder approved Remuneration 
Policy to ensure that it promotes the 
delivery of our strategy and the long-term 
sustainable success of the Group.
Nomination Committee
The Nomination Committee is 
responsible for reviewing the Board’s 
size, structure and composition, including 
the recommendation of appointments 
to the Board, succession planning and 
development plans for the Board and 
overseeing the Group’s diversity plans.
Corporate Governance Statement
Governance framework
The Board
The Board is responsible for the long-term sustainable 
success of the Group, with the overall aim of delivering 
shareholder value. Principally, we achieve this through:
	· setting and monitoring strategy and ensuring the 
necessary resources are in place;
	· providing entrepreneurial leadership within an 
effective risk management framework and internal 
control system; and
	· reviewing management’s performance.
 Read more about the Board on pages 66 and 67
 Read more about key Board activities on pages 71 to 73
 Read more about division of responsibilities on pages 74 to 78
Audit Committee
The Audit Committee is responsible for 
ensuring appropriate challenge and 
governance of accounting treatment and 
the internal control environment, and 
ensuring that the Annual Report as a whole 
is fair, balanced and understandable.
Audit Committee Report
 Pages 88 to 93
Risk and Sustainability Committee Report
 Pages 94 to 96
Remuneration Committee Report
 Pages 97 to 115
Nomination Committee Report
 Pages 84 to 87
CEO and Executive Team
Responsibility for the development and implementation of the Group’s strategy and overall commercial 
objectives rests with the CEO, supported by the Executive Team and Senior Leadership Team. The 
Executive Team is responsible for day-to-day operations, for delivering results and for driving growth, 
ensuring this is done in a sustainable and ethical manner.
Information and reporting
Each Committee has an annual forward agenda planner based upon the duties and responsibilities 
documented within its Terms of Reference and presented at each meeting for consideration. Company 
Secretariat conducted a detailed review of the Terms of Reference during the year, with updated 
versions being approved by the Board in December 2024. Papers are circulated to the Board seven days 
before meetings take place to ensure that members have adequate time to review and digest.
MONY Group PLC Annual Report and Accounts 2024 – 68
Financial statements
Governance
Strategic report

2024 key shareholder events
Strategy
The Board is responsible for setting and 
monitoring progress against the Group’s 
strategy, ensuring this is aligned with the 
Group’s purpose of helping households save 
money and delivers value for shareholders. 
High standards of corporate governance 
underpin this by ensuring that the Board, 
supported by the Executive Team, can 
execute effective decision making and create 
sustainable long-term value for the benefit of 
all of our stakeholders. Further information 
on the delivery of our strategy is on pages 20 
to 24. Responsibility for the development and 
implementation of the strategy and overall 
strategic initiatives sits with the CEO who is 
supported by senior management.
The Board undertook a review of the Group’s 
strategy at a number of meetings during the 
year, attended by senior management, where 
it received presentations on the strategies for 
the business and functional areas, as well as a 
review of the overall strategy. These 
culminated in an annual one-day strategy 
offsite meeting in October 2024 whereby the 
future year’s strategy was reviewed, with 
agreed initiatives being incorporated within 
operational and budgetary plans to enable 
tracking throughout 2025.
Stakeholder engagement
The success of the Group’s strategy is reliant 
on stakeholder engagement. The Board is 
focused on driving long-term sustainable 
performance for the benefit of our customers, 
shareholders and wider stakeholders. The 
Board does not seek to balance the interests 
of the Company and those of its stakeholders. 
Instead, it considers all the relevant factors 
and chooses the course of action which is 
most likely to lead to the Group’s long-term 
success. Further information on how the 
Group engages with its stakeholders and the 
Group’s Section 172 Statement can be found 
on pages 26 to 33.
Shareholder engagement
The Board actively seeks and encourages 
engagement with major institutional 
shareholders and other stakeholders. The 
CEO and CFO regularly meet with analysts 
and institutional shareholders to keep them 
informed of significant developments and to 
develop an understanding of their views 
which are then discussed with the Board. 
During 2024 the Investor Relations team 
conducted over 58 meetings with potential 
and current investors, and attended six 
investor conferences, meeting a broad range 
of investors in a mixture of group and 
one-to-one contexts. 
Formal presentations are given to analysts 
and shareholders covering the full-year and 
half-year results, and briefings are also given 
on quarterly trading. Virtual roadshows were 
attended by the CEO and CFO during the year 
to meet with our material and prospective UK, 
European and US investors. The Group also 
seeks to maintain a dialogue with various 
bodies which monitor the Company’s 
governance policies and procedures. The Head 
of Investor Relations generally deals with ad 
hoc queries from individual shareholders.
The Chair initiates contact with major 
shareholders after the Annual Report and 
Accounts is published to invite them to 
engage prior to the Annual General Meeting 
(‘AGM’). It is also an opportunity to discuss 
important matters such as our strategy. The 
Remuneration Committee Chair also engages 
in discussion with shareholders on significant 
matters relating to Executive remuneration, in 
particular any amendments or material 
changes to our Remuneration Policy. 
Our Senior Independent Non-Executive 
Director is available to shareholders if they 
have concerns which contact through the 
normal channels of the Chair, the CEO or the 
CFO has failed to resolve, or for which such 
contact is inappropriate.
All Directors receive formal reports 
and briefings during the year about the 
Company’s Investor Relations programme. 
Directors also receive detailed feedback 
obtained by the Company’s brokers after 
meetings, allowing them to develop an 
understanding of the views of major 
shareholders. External analysts’ reports 
on the Group are circulated to Directors 
on a regular basis. The Directors also 
receive investor feedback reports on 
quarterly results.
Annual General Meeting (‘AGM’)
Our 2024 AGM was held on 2 May 2024 at 
which shareholders representing c.76% of 
the Company’s issued share capital voted and 
we received in excess of 85% votes in favour 
for all of our resolutions. Our 2024 AGM was 
conducted at Exchange House, London, and 
shareholders were given the opportunity 
to submit questions to the Board ahead 
of the AGM.
2024
2025
19 February 2024 
2023 full-year results
16 April 2024
Q1 2024 trading update
2 May 2024
Annual General Meeting
10 May 2024
Payment of 2023 final dividend
22 July 2024
H1 2024 interim results
16 October 2024
Q3 2024 trading update
17 February 2025
2024 full-year results
Corporate Governance Statement continued
MONY Group PLC Annual Report and Accounts 2024 – 69
Financial statements
Governance
Strategic report

2024 Board attendance
Board member
Board
Additional
Nomination
 Committee 
Remuneration
Committee
Audit
 Committee
Risk and
Sustainability
Committee
Total number of meetings 
8
3
3
3
4
3
Robin Freestone
8
3/3
3/3
—
—
—
Jonathan Bewes1
4/8
3/3
1/3
2/3
2/4
1/3
Niall McBride
8/8
3/3
—
—
—
—
Caroline Britton
8/8
3/3
3/3
3/3
4/4
3/3
Sarah Warby
7/8
3/3
2/3
3/3
4/4
3/3
Mary Beth Christie
8/8
3/3
3/3
3/3
4/4
3/3
Lesley Jones
8/8
3/3
3/3
—
4/4
3/3
Peter Duffy
8/8
3/3
—
—
—
—
Rakesh Sharma
8/8
2/3
3/3
3/3
4/4
3/3
1	  Jonathan Bewes joined the Board on 1 July 2024.
Corporate Governance Statement continued
During 2024 the Board oversaw the evolving of the 
Group’s strategy, ensuring that our significant strides 
in technological enhancement and agility were achieved 
in a well‑governed manner. 
Shazadi Stinton 
General Counsel and Company Secretary
MONY Group PLC Annual Report and Accounts 2024 – 70
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Our activities during the year
Activities
Links
Strategy:
	· undertook a review of the Group’s strategy at a number of meetings 
attended by the Board and senior management, including a one-day 
strategy meeting at which we reviewed and discussed:
	–
the strategic landscape in which the Group operates;
	–
the Group’s financial outlook and Long Term Plan;
	–
compelling customer propositions;
	–
the Group’s approach to its capital allocation; and
	–
expanding the Group’s offer;
	· reviewed the Group’s plans against the Board’s risk appetite to ensure 
that our ambitions for the business are aligned with our ability to 
manage risk;
	· considered alternative ownership options and defence strategies;
	· held “deep dives” at our Board meetings into various aspects of the 
business including our data infrastructure, cyber security, third-party 
risk management and strategic priorities;
	· tracked management’s progress against the Group’s SBTi targets and 
climate transition plan; and
	· considered the risks and opportunities faced by the Group in 
response to climate change.
Link to strategy:
 
 
Link to principal risks:
1  2  5  6  
Strategic priorities 
 Loyal engaged customers 
 Best provider proposition 
 Leading data and tech
Activities
Links
Governance, risk management and regulatory:
	· reviewed and revised our annual programme of business for the 
Board and each of the Committees, tailoring the deep dives to reflect 
our strategic priorities;
	· progressed the actions from the 2023 Board Performance Review, 
details of which are on page 80;
	· undertook an internal Board Performance Review – see pages 78 to 81 
for further details; 
	· reviewed our governance framework to ensure it remains fit for 
purpose and compliant with SM&CR;
	· considered the output of the Group’s first Consumer Duty Annual 
review and regularly reviewed the associated scorecard of metrics; 
	· considered whistleblowing processes throughout the Group and 
received regular whistleblowing updates;
	· oversaw the implementation of digital enhancements, including those 
pertaining to our cyber and data security capabilities;
	· reviewed our application and compliance of the Code including 
receiving a stakeholder engagement update and reviewing our wider 
engagement mechanisms;
	· commenced an External Audit Tender and a Tender for the provision 
of the Group’s Internal Audit Co-Source provider (further details are 
available on page 92); 
	· agreed the Group’s principal risks and uncertainties, and identifying 
emerging risks which could impact the Group, such as those arising 
from artificial intelligence and changes to the Group’s end markets;
	· reviewed the effectiveness of our internal control and risk 
management processes; and
	· ensured compliance with the requirements of the Climate Risk 
Disclosures, receiving regular updates throughout the year and 
approving the Climate Risk Disclosures Report as detailed on pages 41 
to 45.
Link to strategy:
 
 
Link to principal risks:
3  4  7  
MONY Group PLC Annual Report and Accounts 2024 – 71
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Our activities during the year continued
Strategic priorities 
 Best provider proposition 
 Best provider proposition 
 Leading data and tech
Activities
Links
Leadership, employees and culture:
	· appointed Mary Beth Christie as our Non-Executive Director Employee 
Champion and approved her programme of engagement activities 
with employees;
	· re-appointed Sarah Warby as the FCA Consumer Duty Champion in 
September 2024; 
	· appointed Jonathan Bewes as Non-Executive Director Chair Designate 
in July 2024;
	· received “Employee Voice Updates” as a regular Board agenda item;
	· reviewed and approved the Group’s Modern Slavery Act Statement;
	· received updates on the Group’s Whistleblowing Policy, procedures 
and reporting, enabling employees to raise concerns confidentially;
	· assessed progress against the Group’s diversity and inclusion strategy, 
including the implementation of the Group’s commitment to the Race 
at Work Charter; and
	· received updates on the Group’s people and culture, organisational 
structure, diversity, talent management and employee engagement 
including reviewing results of employee surveys and feedback from 
the various employee focus groups (diversity and inclusion, mental 
health awareness and environmental matters).
Link to strategy:
 
 
Link to principal risks: 
1  2  4  5  6  7
Activities
Links
Budget, financing and investor relations:
	· approved the annual budget and long-term plan;
	· approved a new External Reporting Framework, comprising four key 
market touchpoints and evolving to provide a qualitative review rather 
than numerical, and with Q1 and Q3 reports becoming an AGM 
statement and pre-close trading statement, respectively;
	· approved audited financial statements for the year ended 
31 December 2023, confirming the Group’s going concern 
statement and the longer-term viability;
	· received reports and updates at each meeting on investor relations 
activities; and
	· reviewed capital allocation options including approving the interim 
dividend and recommending the final dividend to shareholders.
Link to strategy:
 
 
Link to principal risks: 
6  7  
Business performance:
	· reviewed the strategic and operational performance of each of our 
businesses;
	· reviewed market and trading updates and considered the Group’s 
financial performance against budget and forecast, including the 
market guidance provided within Trading Statements; and
	· agreed Group KPIs for 2025 onwards which are aligned with the 
Group’s strategic priorities. 
Link to strategy:
 
 
Link to principal risks: 
1  2  5  6  
MONY Group PLC Annual Report and Accounts 2024 – 72
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Activities
Links
Looking forward to 2025:
	· the delivery of the Group’s 2025 strategic initiatives;
	· continuing to review and evolve the Group’s strategy in response to 
market developments, harnessing the agility we have built through our 
leading edge technology platform; 
	· ensuring rigour and good governance around the enhancement of our 
customer facing propositions via the use of data, AI and our unique 
proposition, SuperSaveClub, increasing ease of use and customer 
retention; 
	· the embedding of Jonathan Bewes as our new Chair of the Board;
	· the completion of a share buyback programme with the aim 
of returning capital to the Group’s shareholders, further details 
of which are contained on page 117; 
	· continuing to track progress against our SBTi and targets and Climate 
Transition Plan. 
Link to strategy:
 
 
Link to principal risks: 
1  2  3  4  5  6  
7
Our activities during the year continued
Strategic priorities 
 Loyal engaged customers 
 Best provider proposition 
 Leading data and tech
Activities
Links
Section 172: how we bring the stakeholder voice 
into the Boardroom:
	· our Board reporting templates include reference to section 172 and 
require paper providers to consider the Group’s stakeholders during 
proposal drafting and the Board to factor this into its decision making;
	· the Board receives biannual updates from the Chief People Officer on 
people, culture, diversity, talent and engagement;
	· “Employee Voice Update” is a regular agenda item and our NED 
Employee Champion, Mary Beth Christie, provides feedback on 
engagement sessions for further discussion by the Board;
	· received regular updates from the Group’s FCA Consumer Duty 
Champion, Sarah Warby, considering consumer perceptions of our 
brands, their user experiences and satisfaction scores, and the 
usability of our services, ensuring that the Group’s customers are 
considered in our decision making;
	· at the annual strategy meeting between the Board and Executive 
Team, potential impacts to stakeholders are discussed and 
considered, when deciding and agreeing on strategic initiatives;
	· members of the Board and the Executive Team meet with major 
shareholders and feedback is shared with the wider Board;
	· provider feedback is received through business updates given to the 
Board during the year;
	· customer and user updates are provided to the Board by the senior 
management team on a regular basis;
	· key advisers attend and contribute to Board and Committee 
meetings; and
	· regulatory updates are provided to the Risk and Sustainability 
Committee and, where appropriate, to the whole Board, including 
direct interaction with the FCA and other regulatory bodies.
For further information please see our Section 172 Statement on pages 
26 to 33.
Link to strategy:
 
 
Link to principal risks: 
1  2  5  7  
MONY Group PLC Annual Report and Accounts 2024 – 73
Financial statements
Governance
Strategic report

Division of 
responsibilities
Roles and responsibilities
Board members have clearly defined roles 
and responsibilities, as set out in the table 
below. As set out in their biographies on 
pages 66 and 67, each member of the 
Board has a range of skills and experience 
that is relevant to the successful operation 
of the Group.
Independence of 
Non-Executive Directors
The Nomination Committee reviews the 
independence of the Non-Executive Directors 
annually and has confirmed to the Board 
that it considers each of the Chair and the 
Non-Executive Directors to be independent 
in accordance with the Code.
Time commitment
All Non-Executive Directors are required to 
devote sufficient time to meet their Board 
responsibilities and demonstrate commitment 
to their role. During the year, the Nomination 
Committee considered the time commitment 
of all the Directors and agreed that the 
required time commitment from them 
remained appropriate. See page 87 of 
the Nomination Committee Report for 
further details. 
External appointments
In accordance with the Code, full Board 
approval is sought prior to a Director 
accepting an external appointment. Prior to 
the approval of any external appointments, 
the Board considers the time commitment 
required by Directors to perform their duties 
effectively. As part of the selection process for 
any new Board candidates, any significant 
time commitments are considered before an 
appointment is agreed. 
Access to advice
Should any Director judge it necessary to 
seek independent legal advice about the 
performance of their duties with the 
Company, they are entitled to do so at the 
Company’s expense. No such advice was 
sought during 2024. All Directors also have 
access to the advice and services of the 
General Counsel and Company Secretary.
Our key roles and responsibilities 
Role
Name
Responsibility
Chair
Jonathan Bewes 
(from 1 January 
2025) 
(Robin Freestone 
until 31 December 
2024) 
	· leading the Board with integrity and ensuring its 
effectiveness in all aspects of its role;
	· promoting the highest standards of corporate 
governance;
	· promoting diversity and inclusion;
	· facilitating effective contribution of Non-Executive 
Directors and encouraging active engagement by all 
Directors, with the appropriate level of challenge by 
all Directors;
	· ensuring the Board receives accurate, timely and 
clear information and is consulted on all matters 
important to it;
	· ensuring the Board considers the interests of 
stakeholders and reviews mechanisms for 
engagement with stakeholders; and
	· ensuring the Company maintains effective 
communication with shareholders and 
communicating their views to the Board.
CEO
Peter Duffy
	· leading the performance and management of the 
Group;
	· proposing strategies, business plans and policies 
to the Board;
	· ensuring effective implementation of the Board’s 
decisions;
	· maintaining an effective framework of internal 
controls and risk management; and
	· leading, motivating and monitoring performance 
of the Company’s Executive management, and 
focusing on succession planning for the 
Executive management.
Corporate Governance Statement continued
MONY Group PLC Annual Report and Accounts 2024 – 74
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Division of responsibilities continued
Role
Name
Responsibility
Non-Executive 
Director 
Employee 
Champion
Mary Beth 
Christie 
(appointed 
12 September 
2024) 
Rakesh Sharma 
from 1 January 
2024 – 
11 September 
2024 
	· helping the Board to establish what channels of 
engagement are appropriate, in order to gather and 
bring the views and experiences of the workforce 
into the Boardroom;
	· working with the Board to take appropriate steps to 
evaluate, and where possible mitigate, the impact 
that the Board’s proposals and decisions may have 
on the workforce;
	· challenging the Executive Directors, when required, 
as to the way in which workforce engagement is 
undertaken and the steps to be taken to address 
workforce concerns arising out of business‑as‑usual 
activities; and
	· giving feedback to employees, where appropriate, 
on steps taken to address their concerns or explain 
why particular steps have not been taken.
Non-Executive 
Consumer 
Champion
Sarah Warby 
	· 	ensuring that the Consumer Duty is discussed 
in a meaningful way regularly and raised in all 
relevant discussions;
	· representing the interests of consumers in Board 
discussions and decision making, challenging as 
appropriate; and
	· working with the Board to take appropriate steps to 
evaluate, and where possible mitigate, the impact 
that the Board’s proposals and decisions may have 
on consumers.
General 
Counsel and 
Company 
Secretary
Shazadi Stinton
	· providing comprehensive legal support to the 
Board and individual Directors;
	· managing the provision of timely, accurate and 
considered information to the Board;
	· recommending corporate governance policies and 
practices to the Chair and CEO; and
	· advising the Board and its Committees on 
corporate governance and compliance within the 
Group and appropriate procedures for the 
management of their meetings and duties.
Role
Name
Responsibility
CFO
Niall McBride 
	· supporting the CEO in developing and 
implementing strategy;
	· overseeing the day-to-day financial activities 
of the Group;
	· deputising for the CEO as required; and
	· together with the CEO, ensuring that policies and 
practices set by the Board are adopted at all levels 
of the Group.
Senior 
Independent 
Director
Caroline Britton
	· meeting with the Company’s shareholders and 
representative bodies when requested and, if 
necessary, discussing matters with them where 
it would be inappropriate for those discussions 
to take place with either the Chair or the CEO;
	· acting as a sounding board for the Chair and as 
an intermediary for the other Directors when 
necessary; and
	· leading the annual appraisal and review of the 
Chair’s performance.
Non-Executive 
Directors
Caroline Britton
Lesley Jones
Mary Beth 
Christie 
Sarah Warby
Rakesh Sharma
Jonathan Bewes 
from 1 July 2024 
until 
31 December 
2024
	· bringing external perspective, independent 
judgement and objectivity to the Board’s 
deliberations and decision making;
	· constructively challenging the Executive Directors 
and senior management team and helping develop 
proposals on strategy; and
	· chairing Committees in their area of expertise 
as appropriate.
Our key roles and responsibilities continued
MONY Group PLC Annual Report and Accounts 2024 – 75
Financial statements
Governance
Strategic report

Risk management and 
internal control
The Board has overall responsibility for 
setting the risk appetite of the Group, 
maintaining the Group’s risk management 
framework and system of internal control 
and reviewing their effectiveness. We have 
an ongoing process for identifying, evaluating 
and managing the principal risks faced by 
the Group which has been in place for the 
year under review and up to the date of 
approval of the Annual Report. The Risk 
and Sustainability Committee and the 
Audit Committee assist us in discharging 
these duties.
A description of the process for managing 
risk, together with a description of the 
emerging and principal risks and strategies to 
mitigate those risks, is provided on pages 54 
to 59.
The main features of the Group’s internal 
controls in respect of financial reporting and 
the preparation of accounts are:
	· a comprehensive annual business planning 
and budgeting process, requiring Board 
approval, through which risks are identified 
and appraised;
	· a comprehensive financial reporting 
system, regularly enhanced, within which 
actual and forecast results are compared 
with approved budgets and the previous 
year’s figures on a monthly basis and 
reviewed by the Board;
	· a review of Group policies relating to the 
maintenance of accounting records, 
transaction reporting and key financial 
control procedures;
	· an investment evaluation procedure to 
ensure an appropriate level of approval 
for all capital expenditure and other 
capitalised costs;
	· monthly finance team meetings which 
include reviews of internal financial reporting 
and financial control monitoring; and
	· ongoing training and development of 
financial reporting employees.
Other controls in place to manage our 
business in accordance with our Group Risk 
Framework include:
	· an annual strategy meeting to discuss and 
approve the Group’s strategic direction, 
plans and objectives and the challenges to 
achieving them;
	· a schedule of matters reserved for approval 
by the Board to ensure it maintains control 
over appropriate strategic, financial, 
organisational, compliance and capital 
investment issues;
	· an organisational governance structure 
with clearly defined lines of responsibility 
and delegation of authority;
	· a formal risk management framework with 
supporting policies and procedure manuals;
	· regular reviews of the principal risks 
facing the Group to ensure they are 
being identified, evaluated and 
appropriately managed;
	· a process for regular assessment of the 
effectiveness of key internal controls across 
the Group;
	· a Risk and Compliance function responsible 
for overseeing the implementation of the 
Group Risk Framework;
	· an Internal Audit function providing 
assurance over key risks, processes and 
controls; and
	· a whistleblowing hotline which employees 
can use to report any instances of 
suspected wrongdoing.
Our internal control effectiveness is assessed 
through the performance of regular checks, 
which in 2024 included the following areas:
	· reviewing and testing the Group’s financial 
reporting processes;
	· completion of the Group’s Internal 
Audit plan;
	· performing risk oversight and monitoring 
activities including financial promotion 
reviews and complaints handling;
	· assessment of the identification and 
management of risks connected to the 
Group’s capital investment programme;
	· assessment of the Group’s processes for 
identifying and mitigating potential conflicts 
of interest;
	· assessment of the identification and 
management of technology risks across the 
Group, including cyber risk, data security 
and change management; and
	· monitoring the completion of the Group’s 
mandatory “Introduction to Regulation”, 
data protection, cyber security and Code of 
Conduct training for new starters and 
refresher training for all employees.
Risk review and assessment
The Group’s systems and procedures are 
designed to identify and manage and, where 
practicable, reduce and mitigate the risk of 
failing to achieve the Group’s objectives. They 
are not designed to eliminate such risk, but 
the Group seeks to understand its key risks 
and manage them within our risk appetite.
The Group’s principal risks and the Group Risk 
Framework and Risk Appetite Statement are 
reviewed by the Board. During these reviews, 
the Board takes account of the significance of 
any environmental, social and governance 
matters to the business of the Group, 
ensuring any related risks and associated 
mitigation have been identified.
The risk register is a key element in our risk 
management framework and is used in the 
assessment and reporting of key risks being 
managed by the Group. Senior management 
works alongside the Risk and Compliance 
function to ensure the risk register 
incorporates any new risks and movements in 
risks. The risk register is managed by the Risk 
and Compliance function; risks and internal 
controls are owned by a member of the 
Executive Team who is responsible for the 
ongoing effectiveness assessment and the 
delivery of mitigating actions. Robust risk and 
control assessments are regularly carried out 
across all areas of the business, in order to 
understand the strength and performance of 
the controls in place, and potential gaps and 
weaknesses. The results of risk register 
assessments, together with risks identified 
through other tools within our risk 
management framework, including findings 
from Internal Audit and Risk and Compliance 
monitoring, are reviewed on a regular basis by 
the Risk and Sustainability Committee.
The Risk and Compliance function provides 
challenge to the Executive Team in its 
assessment and management of risks with 
particular focus on the actions being taken to 
reduce risk. Reporting to the Executive Team 
and Risk and Sustainability Committee 
provides clear visibility of the most significant 
risks, identifies areas of concern and/or 
priority, analyses root cause and identifies 
underlying trends. Reporting to the Risk and 
Sustainability Committee enables the 
Directors to have clear visibility of the most 
significant risks; identify areas of concern and/
or priority; and ensure actions to potentially 
mitigate the impact of new risks are taken in a 
timely manner.
Corporate Governance Statement continued
Division of responsibilities continued
MONY Group PLC Annual Report and Accounts 2024 – 76
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Division of responsibilities continued
Risk review and assessment 
continued
Process for review of effectiveness
The Risk and Sustainability Committee is 
responsible for reviewing the effectiveness 
of the systems of internal controls. The steps 
it takes in relation to the review are set out 
on page 105. The Risk and Sustainability 
Committee makes a recommendation to the 
Board on effectiveness, which the Board 
considers in forming its own view on the 
effectiveness of the risk management and 
internal control systems. 
A review of the effectiveness of the Group’s 
risk management and internal control systems 
was undertaken in 2024. We confirm that the 
processes outlined on page 95 have been in 
place for the year under review and up to the 
date of approval of this Annual Report, and 
that these processes accord with the Code 
and the FRC Guidance on Risk Management, 
Internal Control and Related Financial and 
Business Reporting (September 2016 version). 
We have strengthened and expect to continue 
to embed enhanced controls in respect of 
cyber security and data privacy. A summary of 
actions we have taken in 2024 is set out in the 
Risk and Sustainability Committee Report on 
pages 94 to 96. The Board has carried out a 
robust assessment of the emerging and 
principal risks facing the Group, including 
those that would threaten its business model, 
future performance, solvency or liquidity and 
these, together with how they are managed or 
mitigated, are set out on pages 58 and 59.
Composition, succession 
and evaluation
Board composition and appointments
Our Board comprises the Chair (who was 
independent on appointment), five 
Independent Non-Executive Directors and 
two Executive Directors. The details of their 
career background, relevant skills, Committee 
membership, tenure and external 
appointments are set out on pages 66 and 67. 
Further details on the role of the Chair and 
members of the Board can be found on pages 
74 and 75. The Chair, Senior Independent 
Director and Non-Executive Directors are 
appointed for a three-year term, subject to 
annual re-election by shareholders following 
consideration of the annual Board 
effectiveness evaluation. The composition of 
our Board continued to be an area of focus 
this year for the Nomination Committee to 
ensure that it retains the necessary balance 
of skills, experience and independence, in 
accordance with the Board Diversity Policy, 
the statement for which is detailed in the 
Nomination Committee Report. Any new 
appointments to the Board result from a 
formal, rigorous and transparent procedure, 
responsibility for which is delegated to the 
Nomination Committee, although decisions 
on appointment are a matter reserved for the 
Board. Further information on the work of the 
Nomination Committee is on pages 84 to 87.
During 2024, the Board and Nomination 
Committee have fully considered Board 
succession to ensure that the Board has the 
right mix of skills and experience, as well as 
the capability to provide constructive 
challenge and promote diversity. Additional 
detail can be found within the Nomination 
Committee Report on pages 84 to 87.
Board induction and training 
We develop a detailed, tailored induction 
for each new Non-Executive Director. This 
includes one-to-one meetings with the 
Chair and each of the existing Non-Executive 
Directors. They have one-to-one meetings 
with the CEO, the CFO and the Company 
Secretary along with other members of senior 
management. New appointees to the Board 
would meet with members of the operational 
team and visit our three offices in London, 
Manchester and Ewloe as part of the annual 
Board meeting cycle. New Directors receive a 
briefing on the key duties of being a Director 
of a listed company. We regularly review the 
induction programme, building in feedback 
from new appointees and the internal and 
external Board effectiveness evaluations. 
Whilst our induction plans can take up to a 
year to complete, Jonathan joined the Board 
on 1 July 2024 and executed his tailored plan 
and handover with Robin Freestone in good 
order, meeting with senior management 
promptly, attending Board and Committee 
meetings and introducing himself to several 
key shareholders by 31 December 2024.
Directors are continually updated on the 
Group’s business, the markets in which 
we operate and changes to the competitive 
and regulatory environments through 
presentations and briefings to the Board from 
Executive Directors and senior management. 
The Company Secretary also maintains a 
record of the Board’s collective training plan, 
the 2025 plan having been approved by the 
Board on 10 December 2024. The Board 
received the following training during 2024:
Topic 
Provided by 
Purpose and outcomes 
Insurance pricing 
Internal 
management 
An overview of the Group’s pricing ecosystem and 
how the application of pricing tools are used for 
customer and commercial gain.
‘Contentful’ 
Internal 
management
An overview of the Group’s content management 
system that is used to populate content on the 
customer facing websites.
‘Braze’ / ‘Tableau’
Internal 
management
An overview of the Group’s Braze data architecture, 
including the application of data through Tableau.
Neurodiversity
Internal 
management 
An overview with reference to case studies of how 
the Group adapts its recruitment, on-boarding and 
HR policies to create an environment where everyone 
can thrive.
Economic Outlook
Morgan Stanley
A detailed summary of the UK markets, including 
projected growth in the short, medium and long term 
and key developments on the London Stock Market.
MONY Group PLC Annual Report and Accounts 2024 – 77
Financial statements
Governance
Strategic report

Composition, succession 
and evaluation continued
Board induction and training continued 
Directors received briefings from the General 
Counsel and Company Secretary during 2024 
on governance and compliance matters and 
relevant legislative changes. The Board was 
also provided with training materials on the 
external market and regulatory and 
competition law developments for UK-based 
providers and operators. Training was also 
provided on environmental regulations and 
diversity and inclusion. In addition, individual 
Directors receive tailored training where 
beneficial or required in order for them to 
adequately discharge their duties. 
To ensure that Directors are able to fully 
acquaint themselves with current trading 
and matters requiring discussions and 
decisions, comprehensive Board papers 
and Committee papers are circulated 
electronically approximately one week 
prior to scheduled meetings.
The Directors also have available to them 
a regularly updated electronic “Resource 
Centre” acting as a Board manual which 
includes extensive information including 
financial and analyst reports, current and 
historical regulatory publications, Group 
codes and policies, organisational structure 
documentation, and information on 
Directors’ duties.
Directors’ skills and experience
An effective Board requires the right mix of 
skills and experience. Our Board is a diverse 
and effective team focused on promoting the 
long-term success of the Group. The Board 
Skills Matrix on page 65 details some of the 
key skills and experience that our Board has 
identified as particularly valuable to the 
effective oversight of the Company and 
execution of our strategy. For further details 
on our Board Skills Matrix and process, please 
see our Nomination Committee Report on 
pages 84 to 87.
Incumbent Chair Handover and the Code
The Board considered that, given that the 
Chairmanship at the Group would be 
Jonathan Bewes’ first such appointment, 
it would be helpful for him to undergo a 
detailed handover with the incumbent and 
to spend six months’ understanding the 
business and meeting with shareholders 
before he was appointed Chair. As such it 
was agreed that a deviation from Code 
Provision 19 would be appropriate in that 
Robin Freestone remain in post from the 
end of his nine-year tenure in August 2024 
until 31 December 2024. 
During this period Robin retained all the 
powers conferred upon him in his role as 
Chair of the Company and Jonathan became 
NED and Chair Designate. Jonathan was a 
member of the Committees during this time, 
and participated in Board meetings as a NED 
and on 1 January 2025 he became an 
attendee of the Committees in line with the 
Code (with the exception of the Nomination 
Committee which he Chairs). 
The Board considers that this period of 
handover was in the best interests of the 
Company and as such the Company was in 
compliance with Code Provision 19. 
Board Performance Review
The annual Board Performance Review 
provides the Board and its Committees 
with an opportunity to consider and 
reflect on the quality and effectiveness of 
its decision making, and the range and level 
of discussions, and for each member to 
consider their own contribution and 
performance. For further information, 
please see our Nomination Committee 
Report on pages 84 to 87. 
The Group’s 2024 Board and Committee 
Performance Review was internally facilitated 
by the Group’s Company Secretariat.
Corporate Governance Statement continued
Division of responsibilities continued
2022
Internal effectiveness evaluation 
conducted by the Chair and General 
Counsel and Company Secretary.
2024
Internal Board Performance 
Review conducted by the Chair 
and General Counsel and 
Company Secretary.
2023
Externally facilitated 
evaluation process 
conducted by 
Independent Audit.
Board, Committee 
and Directors’ 
Performance 
Review cycle
MONY Group PLC Annual Report and Accounts 2024 – 78
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Division of responsibilities continued
2024 Approach and 
methodology 
In undertaking the Board performance review: 
	· Board members were asked to complete 
detailed questionnaires about the 
performance of the Board, its Committees 
and the Chair; 
	· The Chair met with all Board members to 
evaluate their performance during the year; 
	· Members of the Executive Team and regular 
attendees of Board and Committee 
meetings were also asked to complete 
detailed questionnaires regarding their 
experiences of the Board and directors; 
	· The SID prepared a report based on the 
feedback of the Chair in the year. This was 
light touch as Robin Freestone was cycling 
off the Board on 31 December 2024; 
	· The preparation of a report by Company 
Secretariat, which was discussed with the 
Chair and presented at the December 
Board meeting; and
	· A schedule of actions was agreed between 
the Chair and General Counsel and Company 
Secretary before being presented to the 
Board for approval in February 2025. This 
included the 2025 Board Training Plan, 
following which the Board’s forward agenda 
planner was updated accordingly. 
2024 Board performance review: 
outcome and action
The performance review assessed the Board 
as having many strengths as follows:
	· Robin Freestone was highly regarded and 
NEDs thanked him for his inclusive style and 
for remaining in post to provide Jonathan 
Bewes with a handover. It was considered 
that the transition to a new Chair in 2025 
was a key priority, ensuring Jonathan was 
supported during his first year;
	· The balance of skills and experience was 
rated positively; however, it was suggested 
that the Board continue to expand the 
range of colleagues from whom it receives 
reports to broaden its thinking; 
	· The Board’s strategic oversight was 
positively viewed overall and the short-term 
strategy was understood. Further clarity 
regarding the Group’s longer term strategy 
and underpinning capital allocation 
approach would be welcomed however, 
together with timely and effective updates 
on growth opportunities which may 
develop between formal meetings; 
	· The Board is well supported by a strong 
Company Secretarial team, headed by the 
General Counsel and Company Secretary; 
	· Respondents felt that Board cohesion had 
benefitted from increased informal contact 
and wished for this to continue once in 
2025. It was considered that there was good 
rapport between Board members without 
the risk of Group Think; and 
	· There was consensus that it would be 
useful to have a clearer vision of what the 
Group needed to do to achieve its climate-
related targets, especially those in relation 
to Scope 3 emissions, but understood that 
this would only be possible in time as 
market practice became clearer. 
The Board discussed the priority areas and 
agreed the following focus areas for 
enhancement during 2025:
	· Executing strategy and looking ahead
	–
Talent and Succession – it was agreed 
that the Nomination Committee would 
consider further Committee Chair 
succession and emergency cover 
planning following updates to Board 
membership during 2025. 
	–
Investments and Strategic 
Initiatives – it was requested that an 
insight as to the potential investment 
pipeline information should be provided 
on a more regular basis to the Board.
	· Shareholder Engagement and 
Reporting – the Board agreed that there 
was good information from management as 
to shareholder feedback, and there was a 
request that this is further supplemented 
by an enhanced report from Investor 
Relations on shareholder interactions 
throughout the year. 
	· Presentations to the Board – the Board 
considered that management’s papers were 
of good quality, and these could be further 
enhanced through the Co Sec team working 
with presenters as to what input they would 
like the Board to provide. 
MONY Group PLC Annual Report and Accounts 2024 – 79
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Division of responsibilities continued
2024 Approach and methodology continued 
Progress against the 2023 evaluation action plan
The Board also reviewed its progress against actions identified in the externally facilitated 2023 
Board Performance Review.
An update on progress against these actions during 2024 is set out below:
Action item
Our progress
Executive Reward – 
Remuneration Committee 
Role
To increase the Board’s visibility 
of key stakeholder groups and 
their feedback and to develop 
a more proactive approach 
to engagement.
The development and 
implementation of a stakeholder 
engagement strategy to ensure 
the appropriate type, level and 
frequency of engagement with 
each stakeholder
At the 7 February 2024 Remuneration Committee (‘Rem Co’) 
meeting, the Rem Co considered the remuneration for the 
Executive to ensure targets were stretching. It was agreed 
by the Rem Co that the EBITDA for 2024 threshold would 
be set in line with the budget for threshold and that FY23 
actual achievement stretch would be increased from 5% to 
6% above target. The Rem Co noted that achieving stretch 
would be a challenging 11.7 % year-on-year growth, taking 
the company beyond pre pandemic record highs, without 
the benefit of the energy business and would be above 
the top of the current consensus range. In terms of 
revenue, the Rem Co agreed that the ranges between 
threshold and stretch are maintained at 4%, with target set 
at Budget. Again, performance at this level would be above 
the top of the current consensus range. The Rem Co was 
satisfied that the targets provided sufficient stretch for 
management whilst also being motivating. 
Strategy – Short & Long 
Term Definition & Planning 
The Board should define what it 
means by “long-term” in relation 
to its strategy and have open 
conversations regarding matters 
such as: the NEDs’ appetite for 
expansion opportunities; the 
deployment of artificial 
intelligence within the Group; 
the balance between short-term 
and long-term strategic thinking; 
and deciding when and how 
the Board should discuss 
strategic initiatives.
The Board discussed the strategy, including short and 
long term at the Board meeting held on 8 February. 
The Board debated members’ strategic preference 
regarding priorities for the Group, noting that 
opportunities are available on both sides of the 
marketplace, including the merits of faster, closer term 
growth versus longer term strategic value. It was agreed 
that the Board would focus on acquisitions which closely 
fitted the current strategy. It was agreed that strategic 
initiatives would be discussed by the Board on a quarterly 
basis, with a new Strategic & Milestones Update to be 
provided to the Board by management.
Chair Succession 
Whilst the process for the 
recruitment of a new Chair had 
been open and transparent, no 
final candidate had been 
sourced at the time of writing 
and it was recommended that, 
given the importance of the role, 
especially at this point in the 
Group’s development, the Board 
consider taking the Chair up on 
his offer to remain in post whilst 
the right person to lead the 
Board is found.
The new Non-Executive Chair Designate was appointed to 
the Group on 1 July 2024 and became Chair on 1 January 
2025. Between 1 July 2024 and 1 January 2025 Jonathan 
Bewes undertook a tailored and detailed induction and 
Robin Freestone remained in post during this period to 
ensure an effective handover of responsibilities. 
Board Dynamics 
It was noted that the Board had 
undergone significant change 
over the previous few years and 
Board members were still 
getting to know each other. It 
was therefore recommended 
that the NEDs spend more time 
together without the Executives 
present and with the aim of 
deepening relationships and 
enhancing cohesion. This could 
occur in the form of formal 
NED-only sessions at the start of 
Board meetings and informal 
NED-only dinners.
The General Counsel and Company Secretary and Chair 
met to discuss this in more detail. It was agreed that the 
NED only sessions at the end of the Board and Committee 
meetings, together with the Board dinners gave enough 
time for the NEDs to have discussions. The incumbent 
Chair agreed that the new Chair may want to consider this 
further when he starts in the role in January 2025.
MONY Group PLC Annual Report and Accounts 2024 – 80
Financial statements
Governance
Strategic report

Corporate Governance Statement continued
Division of responsibilities continued
2024 Approach and methodology continued 
Progress against the 2022 evaluation action plan
Action item
Our progress
Stakeholder engagement 
To increase the Board’s visibility 
of key stakeholder groups and 
their feedback and to develop a 
more proactive approach to 
engagement.
The development and 
implementation of a stakeholder 
engagement strategy to ensure 
the appropriate type, level and 
frequency of engagement with 
each stakeholder.
The Board ensures that the stakeholders are considered 
in all of its decision making via the use of its reporting 
templates where contributors are required to consider 
the impact of decisions upon stakeholders and advise 
the Board which stakeholders they have engaged with. 
It was considered during 2024 that a formal stakeholder 
engagement plan was not required in the medium term 
given the breadth and depth of activities already 
undertaken by the Board. 
Training
A more structured and detailed 
Board training plan to be 
implemented, with dedicated 
sessions at least four times 
during 2023. 
Detailed and structured training plans have been in 
operation since 2023. These are developed in conjunction 
with the Non-Executive Directors and presented to the 
Board for approval at the start of each year. 
Talent and succession 
planning 
The establishment of a Board 
Sponsorship Programme 
whereby members mentor/
sponsor individuals within 
the Senior Leadership Team 
in their development. 
The Board has participated in Senior Leadership 
events throughout the year and colleagues can request 
mentoring from Board members and are able to attend 
Board meetings to present on their areas of expertise as 
appropriate. In addition, during 2024 the Group incepted 
the Women in Leadership programme for senior leaders 
which met three times during 2024 with a combination of 
external speakers and female Board members in 
attendance to share their expertise and experience. 
Please see page 81 for further details. 
Outcome of the Chairman 
effectiveness review
The review carried out by the Board and 
coordinated by the Senior Independent 
Director included consideration of the Chair’s 
effectiveness. The assessment identified that 
the Chair was very capable, with an open and 
inclusive chairing style, excellent relationship 
with the CEO and significant City experience. 
Following discussion by Board members 
(excluding the Chair), it was concluded that 
the Chair was performing his role of leading 
the Board effectively. Independent Audit did 
not identify any areas of development for 
the Chair and it was acknowledged that he 
would be greatly missed when he cycled off 
the Board.
Outcome of the individual 
Director effectiveness review 
and reappointment
Individual Director performance and 
contribution were assessed with individual 
performance and development discussions 
held with the Chair. The Nomination Committee 
conducted its annual review of Board and 
Committee composition in October 2024 
and concluded that the Directors had the 
requisite skills, experience, knowledge, 
independence and time to successfully fulfil 
their responsibilities to the Company. The 
Nomination Committee and Board considered 
that each Director in role at the time of its 
review continued to be committed to their 
roles and contributed effectively agreeing 
that, with the exception of Robin Freestone, 
who cycled off the Board on 31 December 
2024, all Directors stand for election or 
re-election at the 2025 AGM.
MONY Group PLC Annual Report and Accounts 2024 – 81
Financial statements
Governance
Strategic report

Employee Champion Report
Listening to 
our colleagues
Investors call our 
people “human 
capital,” we call 
them colleagues. 
Their perspectives, 
interests and needs 
are critical to the 
success of MONY. 
Investment in our 
people is as important 
as investment in our 
products and our 
systems.
Mary Beth Christie 
NED Employee Champion
As Employee Champion I am pleased to 
report on the progress that we have made 
this year in the engagement with our people. 
However, first I would like to thank Rakesh 
Sharma, from whom I took over in September 
2024, for his diligent work whilst in the role.
As a Group, we recognise the benefits that 
Board engagement with our people can bring. 
It is vital, when discussing strategy and 
culture, to hear their views.
Role of the Employee Champion
I was appointed the designated NED 
Employee Champion in September of 2024 
with a remit to draw on my experience of 
cultural change and Company communication. 
Although I have only been in the role for a 
short time, I have quickly formed the 
relationships necessary to successfully 
discharge my duties and become a trusted 
person to whom people can speak openly 
and transparently, without fear of recrimination. 
Supporting this is the fact that all reports, and 
verbatim comments contained therein, are 
anonymised before issue.
In 2024 it was decided that providing 
summarised and anonymous colleague 
feedback to the Executive was better done 
outside of the Boardroom, with key themes 
discussed as part of the CEO’s update at 
each meeting as appropriate. This enables 
the CEO to address such feedback in advance 
of meetings and then to report back to the 
Board on any actions undertaken as a 
consequence. If any immediate concerns 
were to be raised they would of course be 
discussed at the next opportunity.
At MONY, we believe that all our Board 
members should hear directly from our 
colleagues, rather than just relying on 
employee survey results or filtered feedback 
from the employee champion. We recognise 
that data can tell us “what” is happening, but 
sometimes cannot explain “why.” We 
developed a series of activities where we 
break bread and share stories with our 
colleagues across all our teams and locations 
– London, Ewloe, and Manchester. We have a 
series of small breakfasts involving all our 
independent board members and up to 20 
colleagues, usually divided into two groups. 
They are safe spaces, where we encourage 
everyone to share their honest experiences 
at MONY. This year, we explored findings from 
our annual employee survey, heard from our 
new tech apprentices, and considered our 
content operations. These sessions ensure 
alignment between what is being discussed 
in the boardroom and what is happening on 
the front line. 
Activities in 2024
Employee engagement takes several forms, 
and the Board utilises several methods to 
give us a fuller and more accurate picture. 
These are:
NED breakfasts
Along with my fellow NEDs, we have held 
interactive Employee/NED breakfasts 
throughout the year. These are held in each 
of our core office locations to ensure that 
everyone has the ability and opportunity to 
be “heard”. Anyone that wants to attend is 
able to do so and a calling notice is issued 
ahead of time to allow people to register 
their attendance in a timely manner. 
MONY Group PLC Annual Report and Accounts 2024 – 82
Financial statements
Governance
Strategic report

Employee Champion Report continued
Activities in 2024 continued
NED breakfasts continued
Where people are unable to attend, whether 
for personal or work priorities, they are 
encouraged to make their views known to 
other colleagues who may be attending. 
These breakfasts incorporate a mix of 
discussion topics, often incorporating 
outcomes from our employee survey which 
is discussed later in this report. Participants 
in these meetings have commented that 
they value the open and transparent dialogue 
that takes place and appreciate the time the 
NEDs take to listen to them. It should be 
noted that the Executive Directors are not 
present during these breakfasts. Topics that 
have been discussed include leadership, 
communication channels, wellbeing, hybrid 
working, development, social events, 
strategy, organisational agility, cultural 
change, diversity, equity and inclusion, 
and sustainability.
Employee engagement surveys 
These provide for regular and structured 
input from our people, especially during 
periods of change. These surveys are the first 
step to understanding underlying colleague 
sentiment and by being anonymous they 
provide valuable insight. The output is 
communicated to the entire organisation and 
follow-up meetings are held by the people 
team to explore the answers and better help 
to educate policy and culture. The outcomes 
also help to set the topics of conversation for 
the employee/NED breakfasts.
Employee Resource Groups 
ERGs are voluntary, colleague-led, self-
managed groups that connect those who 
share common challenges, interests and 
experiences. The aim of the ERGs is to act 
as an open forum to meet and support 
one another in creatively addressing our 
internal inclusion challenges and champion 
colleague voice.
Ad hoc engagement 
Throughout the year, NEDs meet with 
colleagues across the business on an 
ad hoc basis. They have joined the fortnightly 
Company Updates given by the CEO, whereby 
important information pertaining to the 
Company’s strategy, events and culture are 
shared by key members of management, 
with the opportunity to anonymously “ask 
Peter Duffy anything”. Board members have 
also had individual or small group meetings 
to share experience in their relevant field 
(e.g. Sarah Warby meets with members of 
the marketing team, Caroline Britton with 
members of the finance function and 
Lesley Jones with the internal audit and 
governance teams). In addition, the female 
Board members attended and contributed to 
several Women in Leadership events run by 
management, sharing valuable insights with 
female colleagues on their career paths. 
Key outcomes
The board directly benefits from hearing 
the experiences, insights and suggestions 
from our colleagues across the company. 
It informs our discussions and decisions, 
helping us navigate with a richer set of 
signals than we would otherwise. Our 
colleagues bring more than own voices 
to the table, they also tell us perspectives 
of front-line suppliers, partners, and 
customers, who they work with everyday. 
During 2024 some of the key themes 
raised where:
	· Streamlining operations – our 
colleagues have had to make changes 
to the way they work as we successfully 
rolled out our single tech platform 
across the whole business and retired 
siloed systems. We heard how new 
collaborative practices, including 
implementing new AI tools, are working 
across different teams and different 
locations, which informed board 
discussions on the pace of change. 
	· Fresh perspectives – our new 
apprentice programme has not only 
brought fresh faces into the 
organisation, it has also stretched the 
thinking of our colleagues. Our 
apprentices shared how their “naive” 
questions uncovered assumptions that 
may no longer be relevant. We learned 
that their contribution went far beyond 
writing code – they broadened the 
horizons of those they worked with, and 
vice versa. 
Focus areas for 2025
In the age of AI, the pace of change is 
staggering. We must keep listening to 
our colleagues’ dreams, hopes, fears 
and challenges to remain relevant and 
competitive. Our areas of focus for this 
year will be innovation, strategy delivery 
and communications, exploring feedback 
from the employee survey, and refreshing 
our Employee Representative Groups. 
We will also make our gatherings more 
accessible by having both employee 
lunches and breakfasts. 
Mary Beth Christie 
NED Employee Champion
14 February 2025
MONY Group PLC Annual Report and Accounts 2024 – 83
Financial statements
Governance
Strategic report

Nomination Committee Report
Diversity 
strengthens 
strategy
I am pleased to present the Committee’s 
report for the year ended 31 December 2024. 
I have set out below our role and activities in 
reviewing the Board’s size, structure and 
composition, including the recommendation 
of appointment of a new Non-Executive 
Director, reviewing succession and 
development plans for the Board and 
Executive management, and overseeing the 
Group’s diversity and inclusion strategy.
The Committee is comprised of all 
Independent Non-Executive Directors, with 
the exception of me as Chair of the Board 
(I was independent on appointment). Only 
members of the Committee have the right to 
attend Committee meetings. Other individuals 
such as the CEO, the Chief People Officer, 
senior management and external advisers 
may be invited to attend meetings as and 
when appropriate. The Committee 
membership was refreshed in 2024, following 
my appointment in July 2024. For full details of 
the Committee’s membership and attendance 
during 2024, please see page 70.
Role and responsibilities
The Nomination Committee plays a key role 
supporting the Board within the governance 
framework in reviewing the composition of 
the Board and its Committees. This includes 
an assessment of whether the balance of 
skills, experience, knowledge and 
independence of the Board is appropriate 
to enable it to operate effectively. The 
Committee also assisted the Board in its 
consideration of conflicts of interest and 
independence issues. No conflicts of interest 
or independence issues were identified as a 
result of this activity.
The Committee has an annual schedule 
of work, developed from its Terms of 
Reference (available on our website at 
https://www.monygroup.com), with standing 
items that it considers at each meeting, in 
addition to any specific matters upon which 
the Committee has decided to focus.
The Nomination 
Committee is 
responsible for 
ensuring that the 
Group possesses 
the leadership, skills 
and diversity to 
successfully execute its 
current strategy, whilst 
also positioning it for 
the future.
Jonathan Bewes 
Chair of the Nomination Committee
MONY Group PLC Annual Report and Accounts 2024 – 84
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Governance
Strategic report

includes one Non-Executive Director from an 
ethnic minority background. At the same time, 
the Committee will keep under review and 
evaluate, on behalf of the Board, its balance to 
ensure that it has the appropriate mix of skills, 
experience, independence and knowledge to 
ensure continued effectiveness.
All appointments to the Board will be made 
on merit and against objective criteria. The 
process will take into account suitability for 
the role, the Board composition, its balance 
and the required mix of skills, background 
and experience, including a consideration 
of all aspects of diversity. Other relevant 
matters will also be taken into account, 
such as independence, subject matter 
knowledge and the ability to fulfil required 
time commitments. Combined, this will 
form part of the role specification for all 
Board recruitment.
Prior to making any recommendations for 
appointment to the Board, the Committee 
will consider suitably qualified candidates for 
Non-Executive Director roles from as wide a 
pool as appropriate and whose skills and 
experience will add value to the Board.
The Committee only works with executive 
search consultants who understand and 
agree with the Group’s approach to diversity 
and inclusion, including the Board’s Diversity 
Statement, and will consistently apply it when 
identifying and proposing suitable candidates.
Board Performance Review 
An internal Board, Committee and individual 
Director performance review was conducted 
during the period October to December 2024, 
full details of which are available on pages 78 
to 81.
What we have done in 2024
Completed the recruitment, appointment 
and induction of myself as Non-Executive 
Director and Chair Designate (appointed 
Chair 1 January 2025), led by our SID.
Continued to review talent within the Group, 
with an increased focus on succession 
planning and development at the level 
below Executive management.
Reviewed the composition of the Board, 
including the balance of skills, knowledge 
and experience, taking into account the 
experience and understanding of our 
stakeholder groups.
Reviewed progress made against the Board 
Diversity Policy, including the targets of 33% 
female representation and one Director from 
an ethnic minority background by 2024, which 
we achieved.
Considered the ongoing contribution of 
each Board Director, including their time 
commitments, and recommended to the 
Board the re-election of all Directors at the 
2024 Annual General Meeting.
Reviewed the Group’s Conflicts of Interest 
Policy and process and the Register of 
Directors’ Conflicts of Interest.
Reviewed the Group’s diversity and 
inclusion strategy.
Reviewed the size, structure and composition 
of the Board and its Committees.
Board composition 
The Board supports the recommendations of 
the FTSE Women Leaders on gender diversity 
and the Parker Review on ethnic diversity. 
The Board has achieved the minimum 
recommended composition; this currently 
stands at four female Directors (50%) and 
Nomination Committee Report continued
Board recruitment and succession process – NED & Chair Designate
The Committee discussed the current composition, skills and diversity of the Board and 
agreed a candidate profile, which concluded that the Group required an individual with 
experience within a public limited company, however not necessarily as a chair, and 
someone with a breadth of roles to include those pertaining to product or customer 
facing propositions. Robin Freestone offered to remain in post for an additional six-
month handover to enable the Committee to feel confident exploring the possibility of a 
first-time chair. 
The Committee appointed Heidrick and Struggles to conduct the candidate search, who 
provided a shortlist of candidates. The Committee reviewed CVs and agreed which of 
shortlisted candidates to take to next stage.
Shortlisted candidates were invited to prepare and deliver a 30 minute presentation 
to the SID and other Non-Executive Directors on their view of the Group, its current 
strategy and how they would lead the business if successful in securing the post.
Feedback following this stage was reviewed at the Committee, following which a final shortlisted 
candidate was identified, and it was agreed that they meet with CEO to determine chemistry 
and team fit. 
Following this the Committee received feedback from the CEO and those who attended 
the presentation meetings. This feedback, together with consideration of the preferred 
candidate’s existing time commitments, potential conflicts of interest and independence 
from the Group were considered and upon confirmation that these were in order, the 
Committee approved the appointment and recommended the same to the Board. It was 
agreed that Robin would remain in post for the first six months of the appointment to 
provide the successful candidate with a handover.
Succession planning 
The Group’s succession planning is a 
continual cycle of activity and as part of this 
the Committee reviewed succession plans for 
our Executive and Senior Leadership Teams. 
The Executive summarised its performance 
and development areas, identifying whether 
there was internal talent able to fulfil the role 
immediately, within two years, or whether 
alternative resourcing would occur.
This included information pertaining to 
each individual’s current performance 
and future potential. 
The Committee had already begun the 
process of seeking Robin Freestone’s 
successor late in 2023, with discussions led 
by our Senior Independent Director, Caroline 
Britton, with Robin recusing himself from 
all discussions and related decision making. 
The work undertaken by the Committee 
during 2024 to recruit and appoint me is 
detailed in the table below. 
MONY Group PLC Annual Report and Accounts 2024 – 85
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Talent development
We recognise the importance of developing 
our people and, as such, the talent pipeline 
within our business remains a key focus for 
the Committee. We’ve spent time this year 
refreshing our Leadership Development 
Curriculum as well as launching the LinkedIn 
Learning platform to all employees to 
complement our in-person training and 
development opportunities. We are also 
partnering with Ezra to provide dedicated 
coaching to identified talent with a specific 
emphasis on our female colleagues. In 2024 
we also launched our Women in Leadership 
Forum, which met three times in 2024 and at 
which female members of the Board attended 
to share their knowledge and experience with 
senior female colleagues within the business. 
For further information about the Women in 
Leadership Forum please see page 86. 
Diversity and inclusion
As described earlier in this report, the Board 
and Committee continue to drive the agenda 
of diversity and inclusion across the Group 
and are proud of the progress made, 
especially in respect of female representation 
on the Board and Executive Team of 44% and 
41% respectively when including Executive 
Directors. A breakdown by gender of the 
number of persons who were Directors of the 
Company, senior managers (as defined in the 
2018 Code and Companies Act 2006), and 
other employees is set out on page 87. To 
reflect the Group’s continued focus on this 
area, Diversity, Equity, Inclusion and Belonging 
and Sustainability updates, including progress 
against our diversity strategy, have been 
added as a standing agenda item for all 
Committee meetings.
The Board’s Statement on Diversity is as 
follows: The Board recognises the importance 
of diversity in its broadest sense as one of the 
key drivers of Board effectiveness. Diversity 
encompasses diversity of perspective, insight, 
experience, educational and professional 
background, and personal demographics such 
as gender identity, race and ethnicity, age, 
disability, neurodiversity, social mobility and 
sexual orientation.
Diverse membership of the Board supports 
better decision making and reduces the risk of 
groupthink by providing different viewpoints, 
ideas and challenges.
The Committee discussed the employee 
survey results in relation to diversity and 
inclusion, noting that they remained strong, 
with a 78% favourable score which was in line 
with benchmarks within the UK technology 
sector and ahead of that within the financial 
services sector. 
Through 2024 we have built our DEIB strategy 
around the pillars of Hiring, Development 
and Allyship with impact being made across 
each pillar.
The Board’s diversity and inclusion objective 
during 2024 was to improve our approach to 
how we attract and source talent with a focus 
on delivering real change in our diversity mix. 
This has been achieved by:
	· dramatically reducing our use of agencies 
in hiring, to ensure that we influence the 
full sourcing process and focus on a wider 
talent pool. 86.25% of hires in 2024 were 
direct and 24.7% of all hires in the year have 
come from ethnic minority groups. Our 
representation from ethnic minority groups 
has increased from 15.2% in 2023 to 16.7% 
(with a 83.5% disclosure rate) as at the end 
of December 2024;
	· a Technology Apprenticeship Scheme 
for young and underrepresented talent 
resulted in four female hires, two 
from ethnic minority backgrounds. 
Similarly, we partnered with We Are Black 
Journos for the hiring of our intern within 
MSE; and
	· launching our Transgender and Gender 
Non-Conforming Guidelines for both 
colleagues and managers. The Executive 
Team and Board also underwent training 
on this topic provided by Vessy.
Supporting racial equity
The Group has been an official signatory of 
the Race at Work Charter since 2020, a public 
commitment to prioritising action on race 
equity, as part of the Group’s Race Equity 
Plan. The Charter requires us to have in place 
five things:
	· an appointed executive sponsor for race;
	· the capturing of our ethnicity data and 
publicising of our progress;
	· a Board-level commitment to zero tolerance 
of bullying and harassment;
	· that equity, diversity and inclusion are made 
the responsibility of all our leaders and 
managers; and 
	· actions that support Black, Asian, mixed 
race and other ethnically diverse employee 
career progression.
The Board has committed that all allegations 
of racial bullying or harassment will be taken 
seriously, and managed consistently and in 
line with the Group’s Anti-Bullying and 
Harassment Policy, with formal action taken 
where necessary. Any material grievances are 
reported to the Audit Committee via the 
whistleblowing report.
We are dedicated to continuing the progress 
we have made under the five principles of the 
2020 Charter and are pleased to reconfirm 
our commitment to these principles.
Board appointments 
The Committee has a formal, rigorous and 
transparent procedure for the appointment 
of new Directors to the Board. When the need 
to appoint a Director is identified, we prepare 
a candidate profile indicating the skills, 
knowledge and experience required, 
taking into account the Board’s existing 
composition and the relevant experience 
and understanding of our stakeholder groups. 
We engage external executive search 
consultants and consider the gender, 
nationality, educational and professional 
background of candidates, as well as 
individual characteristics which will 
enhance diversity of thinking on the Board. 
Suitable candidates are interviewed by 
Committee members.
We give careful consideration to ensure 
proposed appointees have enough time 
available to devote to the role and that the 
balance of skills, knowledge and experience 
on the Board, with regard to experience and 
understanding of our stakeholder groups, is 
maintained. When the Committee has 
identified a suitable candidate, we then make 
a recommendation to the Board with the 
Board making the final decision.
We followed the procedure outlined above for 
the search for me as the new Non-Executive 
Director and Chair Designate during 2024, 
engaging Heidrick and Struggles Associates 
(‘HS’) as external executive search consultants 
for the appointment. HS is a signatory to the 
Voluntary Code of Conduct for Executive 
Search Firms on gender diversity and best 
practice and has no other connection with 
the Company or individual Directors. The 
Committee briefed the search consultants 
on our detailed requirements for the role, 
and we considered and interviewed a wide 
and diverse range of candidates for the roles. 
The full process is outlined on page 85. 
Nomination Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 86
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Governance
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Nomination Committee Report continued
Time commitment 
The expected time commitment of the 
Chair and Non-Executive Directors is detailed 
within our letter of appointment, and is 
assessed, together with any existing external 
appointments, during the recruitment 
process. Time commitment is reviewed by the 
Committee on an annual basis and both the 
Committee and Board continue to consider 
that the Directors have sufficient time to 
undertake their roles effectively. 
Nomination Committee 
effectiveness
In 2024, we carried out an internal evaluation 
of Nomination Committee effectiveness, with 
the results being analysed and presented at 
the Board meeting in December 2024. The 
Committee determined it continues to be 
effective in fulfilling its role and remains 
independent. There were no specific actions 
required of the Committee from this review, 
however the 2025 focus areas outlined below 
summarise our priorities for the year ahead.
Overview of Committee activities for 2025
What we will focus on in 2025
Continue to support management in navigating the market challenges in addressing the Group’s 
Gender Pay Gap, noting the significant ongoing work to address the ratio of men to women within 
the Group’s tech teams.
Continue to engage with the Executive -1 populations to strengthen the Group’s succession plans 
and foster development in the senior leadership of the Group. 
This report was approved by the Board and signed on its behalf by:
Jonathan Bewes
Chair of the Nomination Committee
14 February 2025
Gender diversity % as 
at 31 December 2024
Group employees who are women
44%
Women in Group Senior leadership 
41%
Board Male/female gender split 
44%*
*	 The Board’s composition was 50% female following Robin 
Freestone cycling off the Board on 31 December 2024.
Ethnic minority background – combined 
Board and Executive Committee
12.5%
The Board’s gender balance was 44% female 
as at 31 December 2024, however this 
reverted to 50% female from 1 January 2025 
once Robin Freestone cycled off the Board. 
Director conflicts and 
independence
The Committee conducted its annual review 
of individual Director conflict authorisation as 
recorded in the Conflicts of Interest Register 
in October 2024. Additionally, the Board and 
Committee consider conflicts of interest at 
every meeting.
The Conflicts of Interest Register sets out 
any actual or potential conflict of interest 
situations which a Director has disclosed to 
the Board in line with their statutory duties. 
When reviewing conflict authorisations, the 
Committee considers any other appointments 
held by the Director as well as the findings of 
the Board effectiveness review. Following the 
review, the Committee recommended to the 
Board that each conflict authorisation 
remained appropriate.
The independence of the Non-Executive 
Directors is formally reviewed annually by 
the Committee. The Committee and Board 
consider that there are no business or other 
circumstances that are likely to affect the 
independence of any Non-Executive Directors 
and that all Non-Executive Directors continue 
to demonstrate independence. In accordance 
with the 2018 UK Corporate Governance 
Code, all of the eligible Directors will retire 
at this year’s AGM and submit themselves 
for appointment or reappointment by 
shareholders. Each of the Non-Executive 
Directors seeking reappointment is 
considered to be independent in 
judgement and character.
MONY Group PLC Annual Report and Accounts 2024 – 87
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Audit Committee Report
Continuous 
enhancement 
of the control 
environment
The Committee’s 
supervision of work 
to refine and test 
the Group’s material 
internal control 
framework has 
concluded, and we 
have developed an 
Audit and Assurance 
Policy which clearly 
delineates the 
responsibilities of 
our Risk and Internal 
Audit Teams.
Caroline Britton 
Chair of the Audit Committee
On behalf of the Audit Committee, I am 
pleased to share its report for the year ended 
31 December 2024. In this report I will explain 
the Committee’s role in overseeing the 
appropriate application of accounting 
treatment and its work to confirm that 
Group’s internal control environment is 
robust. Our roles in challenging and 
supporting management in this regard 
underpins the Committee’s conclusion that 
the Annual Report as a whole is fair, balanced 
and understandable. I look forward to 
attending the AGM on 8 May 2025 to answer 
any questions on the work of the Committee. 
The Committee comprises a wide range of 
business and financial experience, including 
competence relevant to the sector in which 
the Company operates in compliance with 
Code Provision 24 (Committee attendance can 
be found on page 70). Lesley Jones, Risk and 
Sustainability Committee Chair, works closely 
with me to ensure that the efforts of both 
Committees are co‑ordinated, especially with 
regards the monitoring of internal controls. 
Role and responsibilities
The primary roles of the Audit Committee 
are to monitor the integrity of the financial 
statements of the Group and other financial 
information prior to publication and review 
the significant reporting judgements 
contained therein. We oversee the financial 
reporting and audit processes and monitor 
the effectiveness of the Group’s financial 
internal controls by:
	· monitoring the integrity of the financial 
statements of the Company, and discussing 
formal announcements relating to the 
Company’s financial performance and 
any significant issues and judgements 
contained in them; 
	· review and approval of the Group’s tax 
strategy and appropriateness of key tax 
policies and judgements on tax matters;
	· advising the Board on whether the 
Committee believes this Annual Report and 
the financial statements contained within it, 
when taken as a whole, is fair, balanced and 
understandable in accordance with the 
requirements set out on page 91;
	· reviewing and monitoring the external 
auditor’s independence and objectivity 
and the effectiveness of the audit process, 
taking into consideration relevant UK 
professional regulatory requirements;
	· developing and implementing a policy 
on the level, amount and pre-approval 
of non-audit services provided by the 
external auditor;
	· advising the Board on the appointment, 
reappointment and removal of the external 
auditor and the remuneration and terms of 
engagement of the external auditor; 
	· monitoring the effectiveness of the Group’s 
financial reporting related internal control 
systems, including whistleblowing and 
fraud controls;
	· reviewing the scope, resourcing, activities 
and results of the Group’s Internal 
Audit function;
	· carrying out an annual performance 
evaluation exercise, noting the satisfactory 
operation of the Committee and ensuring 
the Committee Terms of Reference are 
reviewed by the Board annually; and
	· reporting to the Board on how the 
Committee has discharged its 
responsibilities.
The Committee has an annual schedule of 
work which is linked to the Group’s financial 
reporting cycle and developed from its Terms 
of Reference (available on our website at 
https://www.monygroup.com/), with standing 
items that it considers at each meeting, in 
addition to any specific matters upon which 
the Committee has decided to focus.
MONY Group PLC Annual Report and Accounts 2024 – 88
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Audit Committee Report continued
Financial statements and reports
The Committee is responsible for reviewing the appropriateness of the Group’s half-year reporting and annual financial statements. We do this by considering, among other things: the accounting 
policies and practices adopted by the Group; the correct application of applicable reporting standards and compliance with broader governance requirements; the approach taken by management 
to report the key judgemental areas of reporting; and the comments of the external auditor on management’s chosen approach. 
Financial statement reporting matters
We consider these areas to be most relevant taking into account the level of materiality and degree of judgement exercised by management. We discussed the issues in detail to ensure that the 
approaches taken were appropriate. This included reviewing presentations and reports from both management and the external auditor. In the current year we do not consider a reasonably 
possible change in the estimate and judgement would lead to a material difference in these matters.
What we have done in 2024
Reviewed and approved the 31 December 2024 Annual Report and Financial Statements and the 
half-year statement to 30 June 2024, together with reports from the external auditor, examining key 
points of disclosure and presentation to ensure accuracy, clarity and completeness.
Reviewed and approved the rolling 12-month Internal Audit plan for appropriate risk coverage, including 
quarterly in-year updates for any changes, and considered the different sources of assurance against the 
Group’s key risks to ensure there is comprehensive risk and assurance coverage. Agreed and monitored 
the balance of audit focus across strategic, operational, third-party and core assurance areas. 
Reviewed and challenged management’s assessments, conclusions and disclosures in relation to the 
impairment of goodwill.
Reviewed and approved the Group’s Treasury and Tax Policies and strategies. 
Reviewed and approved the Internal Audit Charter.
Received reports from management in relation to the Group’s anti-bribery and corruption processes, 
including whistleblowing, fraud and gifts and hospitality. 
Oversaw the work of our Internal Audit function, ensuring it retained the right expertise and experience 
to provide effective challenge throughout the organisation and measured the effectiveness and value of 
the function, including co-source arrangements, through questionnaires, metrics and assessments.
Reviewed, approved and recommended to the Board the Group’s going concern statement (see page 53) 
and long-term Viability Statement and underpinning viability scenarios as contained on pages 60 and 61.
Considered management’s and Internal Audit’s assessment of the effectiveness of key controls (across 
finance, operational and information security risks), in particular ongoing improvements made to the 
documentation and evidence of controls. 
Considered Internal Audit reports, including any unsatisfactory audit findings, root causes and 
related actions plans, and satisfied ourselves that management had resolved or was in the process 
of resolving them.
Reviewed, considered and approved the scope and methodology of the audit work to be undertaken by 
the external auditor, including the terms of engagement and fees to be paid to the external auditor for 
the audit of the 2024 financial statements.
Received summary reports on the progress of the Revenue Assurance function.
Evaluated the independence, objectivity and effectiveness of the external auditor and made a 
recommendation to the Board on the reappointment of KPMG as the external auditor. 
Received updates from management on its programme in relation to the continuous improvement of the 
Finance function, including the successful conclusion of the Group’s finance transformation project to 
automate and streamline key finance processes. 
Oversaw management’s approach to ongoing discussions with HMRC with regards to HMRC’s change in 
position on the Group’s VAT approach with their rejection of the previously approved Partial Exemption 
Special Method. Considered related judgements and disclosures, with input from external specialists.
Received updates from management and Internal Audit in relation to the Group’s Internal Controls for 
Financial Reporting (‘ICFR’) project, including the finalisation of an Internal Control Framework, suite of 
material controls and the approval of an Audit and Assurance Policy. Further to this, the Committee 
oversaw the successful handover of the responsibility for the non-financial material controls to the Risk 
and Sustainability Committee in September 2024. 
Approved plans to re-tender for the Group’s External and Internal Auditors, including the inception of a 
Subcommittee to make key decisions, the formation of a Steering Group to run the re-tender process and 
ensuring appropriate governance in-line with the FRC’s Audit Committees and the External Audit: 
Minimum Standard (the ‘Standard’). 
MONY Group PLC Annual Report and Accounts 2024 – 89
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Reporting matter 
Committee review
Goodwill and intangible assets impairment assessments, including the 
recoverability of goodwill in the Cashback CGU 
Last year the recoverable amount for the Cashback cash generating unit (‘CGU’) provided relatively low 
headroom compared to the Group’s other CGUs because it had only been acquired by the Group in 
November 2021 and there had been trading headwinds and changes to the discount rate in the year. 
As explained in our impairment review in note 12 to the accounts, the recoverable amount for this CGU is 
based on the fair value less costs of disposal (‘FVLCD’) rather than the CGU’s value in use (‘VIU’) due to the 
sensitivity of the recoverable amount last year to changes in key assumptions. 
The other CGUs have continued to be tested for impairment by determining their VIU. 
Sensitivity modelling for all CGUs has shown that no reasonably possible change to any key assumptions could lead 
to an impairment. No indicators of impairment have been identified in respect of the Group’s other intangible assets 
and therefore no further impairment testing has been performed.
The Committee reviewed and challenged management’s impairment testing approach and 
outcomes including:
	·
the appropriateness of inputs to the VIU and FVLCD models;
	·
the reasonableness of the discount rates;
	·
the sensitivity of key assumptions; and
	·
the associated disclosures (note 12) to confirm they provide adequate transparency and are fair, 
balanced and understandable; and that they comply with accounting standards.
We also heard from KPMG on the procedures they have performed to test these balances (see page 123).
Our conclusions upon review are aligned with management that no CGU is impaired.
Capitalisation of software and development costs 
As more fully described on page 138 of the financial statements, the Group holds intangible asset balances 
arising from the capitalisation of certain software and development costs principally relating to 
developments in the Group’s front-end platforms and back-office data platforms.
The judgements in relation to software and development assets largely relate to the future economic 
benefits associated with the assets and confirm that capitalisation is in accordance with the relevant 
accounting standards.
We assessed the operation of key financial controls relating to investment appraisal, capitalisation and 
ongoing monitoring of intangible assets and we were comfortable with their integrity as reported by 
management. Sample testing was also conducted by the Internal Audit team on the related controls as 
part of the core assurance programme. We are also reassured by the fact that business plans in relation 
to the capitalised assets receive either direct Board approval or approval via appropriate delegated 
authority within pre-agreed limits.
VAT arrangements for the Group
The Group is in discussions with HMRC regarding its partial exemption special method (‘PESM’) which it uses 
to recover VAT on expenditure. Since 2016, management have been in discussions with HMRC in respect of 
an update to the PESM which was originally agreed in 2012. During the current year, HMRC concluded that it 
no longer agreed with the principles of the PESM that it approved in 2012 and it subsequently issued a 
Special Method Override Notice. Consequently, at the year end the Group no longer had an agreed basis 
for operation of a PESM with HMRC. 
Management disagrees with HMRC’s position and is progressing multiple paths to remediation with positive 
engagement from them. The Group is expecting an assessment from HMRC in the quarter ending 30 June 2025 
following the completion of the 2024-5 tax year and in accordance with accounting standards the Group is 
obliged to recognise a provision in respect of this. While discussions with HMRC are ongoing, the amounts 
recognised remain estimates of uncertain timing and amount. Until the outcome of this matter is determined 
and while the amounts recognised remain uncertain, the Group is presenting the charges as adjusting items.
The Committee has received regular updates from management on the progress of the ongoing 
discussions with HMRC, overseeing key developments and the appropriateness of management’s 
approach. This has included the views of specialist tax advisers, tax counsel and our external auditors. 
The Committee has considered the financial reporting implications of the matter and whilst the situation 
is uncertain in timing and impact, has concluded that the accounting treatment and related disclosures 
are appropriate. The Committee considers the presentation of the provision and related charges as 
appropriate within adjusting items in order to enable like-for-like comparison of the Group’s financial 
performance between reporting periods. With this in mind, the Committee oversaw the re-presentation 
of Adjusted EBITDA for the prior year.
Revenue recognition
Revenue is recognised when an internet lead is transferred to a provider’s website (a “click”) as this is the 
point at which the Group has satisfied its performance obligations. The sales price for providing clicks 
depends on the contractual terms and is often measured based on completed sales transactions between the 
user and provider, sometimes including future renewals. At each period end, accrued revenue is recognised in 
respect of clicks that have not yet been invoiced and is measured using an expected sales price per click.
We reviewed and challenged the judgements, assumptions and estimates made by management 
regarding variable consideration under new and existing contracts. We also obtained the external 
auditor’s views on the appropriateness of the approach and conclusions. The results of this review were 
that we were satisfied with the conclusions reached.
Going concern and viability statements
Management has prepared sensitised forecasts to support the disclosures relating to going concern and the 
Group’s viability statement.
In assessing the validity of the statements detailed on pages 53 and 60 and 61, we approved the viability 
scenarios selected and management’s approach to the viability assessment. We reviewed and challenged 
management’s assessment of the Group’s resilience to the principal risks under various scenarios and 
gained appropriate assurance that sufficient rigour was built into the process. We also obtained the 
external auditor’s views on the going concern disclosures. 
Audit Committee Report continued
Financial statement reporting matters continued
MONY Group PLC Annual Report and Accounts 2024 – 90
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Strategic report

Fair, balanced and 
understandable Annual Report 
and Financial Statements
One of the Committee’s key roles is to 
recommend to the Board that the Annual 
Report and Financial Statements, taken as a 
whole, is fair, balanced and understandable 
and provides the information necessary for 
shareholders to assess the Group’s position 
and performance, business model and 
strategy. Ensuring this standard is met 
requires continuous assessment of the 
financial reporting issues affecting the Group, 
in addition to the focused exercises which 
take place during the production of the 
Annual Report and Financial Statements. 
These focused exercises can be summarised 
as follows:
	· a qualitative review of disclosures and a 
review of internal consistency throughout 
the Annual Report and Financial Statements;
	· a review by the Committee of all material 
matters, as reported elsewhere in this 
Annual Report and Financial Statements;
	· a risk comparison review, which assesses 
the consistency of the presentation of risks, 
and significant judgements throughout the 
main areas of risk disclosure in this Annual 
Report and Financial Statements;
	· a review of the balance of good and bad 
news; and
	· ensuring it correctly reflects:
	–
the Group’s position and performance 
as described on pages 48 to 53;
	–
the Group’s business model, as 
described on pages 18 and 19; and
	–
the Group’s strategy, as described on 
pages 20 to 24.
The Directors’ statement on a fair, balanced 
and understandable Annual Report and 
Financial Statements is set out on page 121.
External auditor
The Committee is responsible for making 
recommendations to the Board in relation to 
the appointment of the external auditor. We 
also approve the terms of engagement and 
fees of the external auditor, ensuring they 
have appropriate audit plans in place and that 
an appropriate relationship is maintained 
between them and the Group.
Independence and 
non‑audit services
The Committee evaluated the independence 
and objectivity of the external auditor, having 
regard to: (a) a report from the external 
auditor describing its arrangements to 
identify, report and manage conflicts of 
interest; (b) the extent and nature of 
non‑audit services provided by the external 
auditor; and (c) the tenure of the audit 
partner, who is required to rotate every 
five years in line with ethical standards. 
There are policies and procedures in place in 
relation to the provision of non-audit services 
by the external auditor which are reviewed 
regularly. These ensure that the Group 
benefits in a cost-effective manner from 
the cumulative knowledge and experience 
of its auditor, whilst also ensuring that the 
auditor maintains the necessary degree of 
independence and objectivity. The external 
auditor is not permitted to perform any work 
which it may later be required to audit, or 
which might affect its objectivity and 
independence or create a conflict of interest. 
Key points from our internal procedure for 
approval of work given to the external 
auditor are:
	· no non-audit work may be placed with the 
external auditor without the specific 
approval of the Committee;
	· any approved non-audit services must be 
in line with the cap limits as enforced by 
the Financial Reporting Council (‘FRC’);
	· the non-audit fees are reported regularly 
to the Committee; and
	· various services are prohibited, including 
the provision of most types of tax services, 
valuation services, appraisals or fairness 
opinions, outsourcing of Internal Audit 
services, management functions, 
recruitment services and legal services.
During the year, the value of non-audit 
services provided by the external auditor 
amounted to £0.07m (2023: £0.06m). The 
non-audit services during 2024 and 2023 
related to the review of the Group’s half-year 
reporting. No other non-audit services were 
provided by the external auditor; therefore, 
the Group operated within required 
cap limits.
The assurance provided by the external 
auditor on this item is considered by the 
Group as strictly necessary in the interests 
of the Group. The non-audit services 
offered reflect the auditor’s knowledge and 
understanding of the Group. The Group has 
also continued with the appointment of other 
accountancy firms to provide certain non 
audit services to the Group in connection 
with internal audit, tax, systems and 
regulatory advice, and anticipates that 
this will continue in 2025.
The external auditor was not engaged during 
the year to provide any services which may 
have given rise to a conflict of interest. The 
Committee is satisfied that the overall levels 
of audit and non-audit fees are not material, 
relative to the income of the external auditor 
as a whole, and therefore that the objectivity 
and independence of the external auditor 
were not compromised.
External audit effectiveness
The Committee considered the quality and 
effectiveness of the external audit process 
and worked with KPMG to understand its 
judgements about materiality and considered 
the way it communicated key accounting 
and audit judgements. This approach was 
supplemented by members of the Committee 
completing a detailed questionnaire. 
The questionnaire evaluated the overall 
effectiveness of the external auditor including 
the audit partner’s and his team’s approach, 
communication, independence, objectivity 
and reporting. We also assessed the value for 
money of the audit process, including KPMG’s 
existing and proposed audit fees. The results 
of the questionnaire were then reported to 
and discussed by the Committee and the 
findings reported to the Board as part of 
our recommendation.
As in prior years, at the planning meetings for 
the half-year review and year end audit, the 
external auditor presented its assessment 
of audit risks, by reference to the Company’s 
specific circumstances and changes in the 
risks and reasons for those changes. 
We explored the auditor’s understanding of 
our business and industry knowledge which 
informed its approach to identifying risks. 
We also considered the auditor’s use of 
specialists in its work to support its core team. 
The Committee held private meetings with 
the external auditor as necessary after 
Committee meetings to review key issues 
within its sphere of interest and responsibility.
Following the completion of these reviews the 
Committee determined that the internal auditor 
was performing effectively and in line with 
required standards.
Audit Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 91
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Audit Committees and the 
External Audit: Minimum 
Standard 
The Committee has reviewed itself against the 
‘Standard’ and I can confirm that the Committee 
has fully complied with the requirements for 
the year ended 31 December 2024, and this 
report serves as the Group’s reporting against 
the requirement as required under point 26 of 
the Standard. 
Reappointment of the 
external auditor
KPMG has acted as the auditor to the Group 
since 2004 and was appointed as the auditor 
to the Company on its flotation in 2007. The 
lead audit partner rotates every five years to 
ensure independence, with the last rotation in 
2023, when the lead audit partner rotated off 
after three years in role. Following a formal 
competitive tender exercise during 2016, in 
relation to the audit for the Group for the 
year ended 31 December 2017, the Board 
approved the Audit Committee’s 
recommendation to put a resolution to 
shareholders at the 2017 Annual General 
Meeting to reappoint KPMG, which 
shareholders subsequently approved.
We have therefore complied with the 
requirement to ensure the external audit 
contract is tendered within the ten years 
prescribed by EU and UK legislation and the 
Code’s recommendation. We confirm we have 
complied with the provisions of The Statutory 
Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive 
Tender Processes and Audit Committee 
Responsibilities) Order 2014.
Since KPMG’s reappointment, we have 
considered further the length of KPMG’s 
tenure and have conducted detailed 
stakeholder surveys on its performance 
to assess its continued effectiveness and 
independence. We continue to remain 
satisfied with the work of KPMG and that it 
continues to remain independent and 
objective. In accordance with ISA (UK) 260 
and Ethical Standard 1 issued by the Financial 
Reporting Council, and as a matter of best 
practice, the external auditor has confirmed 
its independence as auditor of the Company, 
in a letter addressed to the Directors. It will 
therefore be proposed at the 2025 AGM that 
KPMG be reappointed as the Group’s auditor 
for the financial year ended 31 December 2025.
External and internal audit 
re-tender
In July 2024 the Committee commenced a 
formal audit re-tender process with the 
intention of appointing both new internal and 
external auditors prior to the Group’s interim 
results in 2025, with a view to proposing the 
appointment of the external auditor via 
resolution to shareholders at the 2026 Annual 
General Meeting. I can confirm that the audit 
re-tender is being conducted in-line with the 
requirements of the Standard. 
The Committee delegated elements of this 
process to an Audit Tender Steering Committee, 
comprising of myself, Jonathan Bewes, Niall 
McBride and key stakeholders from within the 
finance, Company Secretarial, internal audit 
and information security teams Underneath 
this Steering Committee an Audit Tender 
Project Team was incepted comprising key 
members of management to drive the project 
and implement the decisions of the Steering 
Committee. The outputs and decisions of 
both these forums was documented and 
reported back to the Audit Committee for 
final decision, ensuring that the Audit 
Committee retained control of the process. 
Following agreement of the Audit re-tender 
time-line, expression of interest documents, 
for both the internal and external audit 
tenders, were issued to potential suppliers 
in September 2024 following which the 
Steering Committee approved a shortlist of 
firms to take through to the RFP stage which 
was ratified by the Audit Committee at its 
meeting in December 2024. From these firms 
lead audit partner meetings took place 
between November 2024 and January 2025 
and the Steering Committee oversaw the 
development of a full RFP document for 
circulation via a dedicated data room in 
mid-February 2025. Conflict checks have 
been performed and monitoring actions are 
in place to ensure that participating firms 
are independent. 
We have made good progress to date with the 
process continuing in 2025, with site visits and 
technical assessments planned for March and 
April 2025 and presentations in May 2025. Full 
details of the process followed, together with 
the results of the successful firms for both 
our internal and external auditors, will be 
reported within our 2025 Committee report. 
Internal controls
The Committee is responsible for monitoring 
and reviewing the effectiveness of the Group’s 
internal control and risk management systems. 
The Committee delivers on this objective by 
reviewing management’s reports on internal 
control effectiveness via self-assessment and 
first line testing of key financial controls, 
including review of any significant control 
deficiencies, the monitoring of control 
improvement plans and consideration of the 
mitigating controls in operation. The Committee 
also receives assurance reports on key financial 
controls from independent testing by Internal 
Audit, as well as management control points 
from External Audit. Through monitoring the 
effectiveness of its internal controls and risk 
management, the Committee is able to 
maintain a good understanding of business 
performance, key judgemental areas and 
management’s decision-making processes. 
We consider the adequacy of management’s 
response to matters raised and the 
implementation of recommendations made. 
The Board’s statement on internal control 
and risk management can be found on pages 
76 and 77.
In response to the Government’s Corporate 
Governance Reform, during 2024 the 
Committee has overseen management’s work 
to continue to mature the Group’s material 
controls framework, including overseeing 
testing results (first line management and 
independent internal audit testing) of in scope 
material controls. The majority of these 
controls were already in operation within the 
Group prior to the Reform, with the work of 
management bringing them together under a 
common umbrella, enabling the identification 
of any gaps in risk coverage and ensuring that 
they are all matured to the same robust 
standard. The Committee continues to 
consider any further updates or evolving 
practice in relation to application of the 
changes to the Corporate Governance Code, 
with alignment on the approach with our 
auditor, to ensure that management can seek 
to refine and mature the control framework 
further in line with the Group’s risk appetite. 
During the year, the Committee has overseen 
management’s continuous improvement 
programme to further automate and 
optimise financial processes, with a major 
transformation project successfully 
concluding in 2024. 
Audit Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 92
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Internal controls continued
The Committee oversaw handover of the 
Group’s overarching Internal Controls over 
Financial Reporting framework to the Risk 
Committee in H2 2024 with the results of all 
testing for key financial controls continuing to 
be reported to Audit Committee and rolling 
up into overall Risk Committee and Board 
reported material controls results. 
The Committee has considered the results of 
several rounds of Internal Audit testing over 
the design and operational effectiveness of 
the Group’s material controls and noted the 
continued strong progress made, whilst also 
ensuring any gaps had adequate remediation 
plans and were reported back to the 
Committee upon closure.
Internal Audit
The Group’s Internal Audit function, in 
conjunction with a co-sourcing arrangement, 
delivers a risk-based Internal Audit plan that 
provides independent assurance over key 
risks. Throughout 2024, the Internal Audit 
team leveraged the PwC co-sourcing 
relationship to conduct specialised reviews. 
These reviews, which were more technical 
in nature, included the Senior Manager 
and Certification Regime, and the review 
of the AWS Landing Zone implementation. 
The Audit Committee holds an annual 
meeting with the Head of Internal Audit, 
without management present, to discuss 
pertinent topics. Additionally, the Head of 
Internal Audit engages with the Chair of the 
Committee throughout the year to discuss 
Internal Audit objectives. 
Internal auditor effectiveness 
The Committee considered the quality and 
effectiveness of the Internal Audit function 
and Head of Internal Audit by way of 
completing a detailed questionnaire. 
In 2024 the questionnaire evaluated 
the overall effectiveness of the Internal 
Audit function including the team’s 
approach, communication, independence, 
objectivity and reporting. The results of the 
questionnaire were then reported to and 
discussed by the Committee. In 2024 the 
review found that Internal Audit was 
recognised as a function which provided 
quality challenge, was able to balance its 
independence with proximity to and 
understanding of the business, was flexible 
enough to adapt its planned activities in the 
case of new and emerging risks and had the 
appropriate balance of skills, experience and 
capacity to successfully execute its activities.
As in other years, the Head of Internal Audit 
undertook an annual self-assessment of the 
Internal Audit function against the Chartered 
Institute of Internal Audit Standards and 
reports the results to the Audit Committee. 
The Committee approves the Internal Audit 
Charter on an annual basis and reviews and 
monitors progress against the annual Internal 
Audit plan. The Committee further seeks 
confirmation from the Head of Internal Audit 
at each meeting that the Internal Audit 
function has the requisite expertise and 
resources to successfully fulfil its role. 
Following the completion of these reviews 
the Committee determined that the external 
auditor was performing effectively and in line 
with required standards. 
Whistleblowing
The Group has established procedures by 
which all employees may, in confidence, 
report any concerns. Our whistleblowing 
process sets out the ethical standards 
expected of everyone that works for and 
with us and includes the procedures for 
raising concerns in strict confidence. 
Our workforce can raise concerns through 
their manager or senior management and 
through our confidential and independent 
whistleblowing helpline, operated by 
Safecall. All investigations are carried out 
independently by the General Counsel and 
Company Secretary, with findings being 
reported to the Committee.
The Board, as a whole, monitors and 
reviews the effectiveness of the Group’s 
whistleblowing arrangements annually, to 
ensure that it has sufficient oversight of 
whistleblowing to support its work on culture, 
risk and stakeholder engagement. The 
Committee receives reports on investigations 
and all significant whistleblowing matters are 
reported directly to the Board. The Board has 
reviewed the whistleblowing arrangements 
and is satisfied that they are effective, 
facilitate the proportionate and independent 
investigation of reported matters and allow 
appropriate follow-up action to take place.
Audit Committee effectiveness
In 2024, we carried out an internal evaluation 
of Committee effectiveness, with the results 
being analysed and presented at the 
December 2024 Board meeting for discussion 
(for further details see pages 78 to 80). 
The Committee determined that it both 
continues to be effective in fulfilling its role 
and remains independent.
Overview of Committee 
activities for 2025
The Committee’s focus areas for 2025 are 
summarised below. The Committee will also 
continue to consider and oversee the Group’s 
response to emerging issues and topics as 
they arise.
	· Continue to oversee management’s 
approach to HMRC discussions on the 
Group’s VAT arrangements, ensuring that 
appropriate financial disclosures are made.
	· Complete the internal and external audit 
re-tender, ensuring compliance with the 
Standard and report to shareholders on 
the outcome. 
This report was approved by the Board 
and signed on its behalf by:
Caroline Britton
Chair of the Audit Committee
14 February 2025
Audit Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 93
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Strategic report

Risk and Sustainability Committee Report
Assurance and 
sustainability 
This year has seen a 
coordinated effort with 
the Audit Committee 
to review our internal 
control landscape, 
including defining roles 
and responsibilities in 
relation to the Group’s 
material internal 
controls and their 
ongoing monitoring.
Lesley Jones
Chair of the Risk and Sustainability 
Committee
I am pleased to present the Committee’s 
report for the year ended 31 December 2024. 
I have set out our role and activities in 
overseeing the Group’s risk management 
framework, ensuring risks are appropriately 
identified, managed and mitigated, and 
advising the Board on risk appetite, 
tolerance and strategy. 
The Risk and Sustainability Committee works 
closely with the Audit Committee, with the 
Chair of each Committee being a member 
of the other. The cross-membership and 
liaison between the Committees, on agenda 
items and reports ensures effective linkage 
between both Committees on matters 
pertaining to internal control and financial 
reporting. Further to this I, as Chair of 
the Risk and Sustainability Committee, 
provided assurance to the Remuneration 
Committee on the performance of the 
business and control functions to allow 
the Remuneration Committee to satisfy 
itself on the appropriateness of its 
remuneration decisions. 
Role and responsibilities
The primary role of the Risk and Sustainability 
Committee is to assist the Board in its 
oversight of risk management and delivery 
of its sustainability strategy within the Group. 
The Committee achieves this by:
	· advising the Board on the overall risk 
appetite, tolerance, strategy and culture;
	· overseeing and advising the Board on 
the current risk exposures and future 
risk strategy;
	· overseeing the application of the risk 
management framework;
	· overseeing the management of key risks, 
including strategic, operational, regulatory, 
conduct and data risks across the Group; 
	· monitoring the internal control framework, 
including those financial controls identified 
as ‘material’ to the functioning of the 
business, including those over Entity 
Level Controls; 
	· reviewing reports received from 
management, the Risk and Compliance 
function and, where appropriate, Internal 
Audit or third parties on the identification, 
management and mitigation of risks;
	· reviewing reports from the legal team in 
relation to legal matters affecting the Group;
	· receiving “deep dive” updates into key risk 
areas including cyber, data protection and 
third-party risks;
	· overseeing compliance with relevant legal 
and regulatory requirements; 
	· overseeing and monitoring the Group’s 
sustainability and environmental initiatives 
and outputs of the Group Sustainability 
Steering Committee; and
	· considering and approving the remit of the 
Risk and Compliance function and ensuring 
it has adequate resources.
MONY Group PLC Annual Report and Accounts 2024 – 94
Financial statements
Governance
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What we have done in 2024
Received reports from management on risks associated with the strategic initiatives and received 
ad hoc reports relating to new or emerging risks, focusing in detail on management’s risk 
assessment and mitigation methodologies.
Monitored the Group’s Consumer Duty Scorecard and related metrics, including complaints data, 
ensuring there were no systemic issues. 
Received updates at each meeting on the Group’s key risks, challenging management on 
assessments and mitigating actions.
Approved the risk management framework and risk appetite framework and statement, receiving 
reports on actions and progress against the Group’s risk acceptances, including whether these 
continued to be appropriate.
Reviewed and approved the Group’s revised Supplier Management Framework and received an 
update on management’s processes for the mitigation of supplier risk. 
Oversaw management’s progress in relation to the Group’s continual cyber maturity programme.
Approved the Risk and Compliance plan and monitored management’s progress against the same.
Reviewed the resources and considered the effectiveness of the Risk and Compliance function.
Provided assurance to the Remuneration Committee on the performance of the business and 
control functions on an annual basis to allow the Remuneration Committee to satisfy itself on the 
appropriateness of its remuneration decisions. This will become an integral part of the Group’s 
annual remuneration process.
Oversaw and monitored the Group’s sustainability and environmental initiatives, including the 
approval of the Group’s Carbon Disclosure Project data in July 2024, the approval of the Group’s 
approach to measuring and reducing supplier Scope 3 emissions, the review of the Group’s 
Carbon Transition Plan in December 2024 and related reporting within the 2024 Annual Report 
and Accounts.
Received a detailed review of climate-related risks and opportunities to the Group over the 
short, medium and longer term in September 2024, including physical and transition risks 
and scenario analysis. 
Approved management’s Annual Appointed Representative Self-Assessment.
Reviewed the Group’s division of responsibilities amongst Senior Managers in accordance 
with SMCR. 
Received an update on the Group’s Governance Pillar of our Sustainability Framework.
The Committee held three meetings in 2024 and has an annual schedule of work, developed from 
its Terms of Reference (available on our website at https://www.monygroup.com/), with standing 
items that it considers at each meeting, in addition to any specific matters upon which the 
Committee has decided to focus. During 2024 this schedule of work evolved to include oversight 
of the Group’s internal control framework, following the completion of the Audit Committee’s work 
to review, document and test our material internal controls. The Audit Committee retains oversight 
of those controls deemed material from a financial reporting perspective. 
Risk and Sustainability Committee Report continued
Risk and Compliance
The Group has a Risk and Compliance 
function, led by the Chief Risk Officer, which 
oversees the Group’s risks and controls 
together with the Group’s compliance with 
the requirements of the various bodies 
that regulate the Group’s activities. These 
regulatory bodies include the CMA, the FCA 
and the ICO as well as Ofgem and Ofcom 
(which operate voluntary price comparison 
codes in the energy and home 
communications sectors to which brands in 
the Group subscribe). The Chief Risk Officer is 
a member of the Executive Team, reflecting 
the importance of the risk management and 
internal control processes to the Group. The 
Chief Risk Officer has direct and independent 
access to the Risk and Sustainability 
Committee and meets non-executive 
members of the Committee at the conclusion 
of each Committee meeting without other 
members of the Executive Team. This ensures 
that the Chief Risk Officer has the opportunity 
to discuss any matters of concern which may 
need to be brought to the Non-Executive 
Directors’ attention.
The Group has a Risk and Compliance plan, 
which defines the scope of the work that the 
function will undertake, including compliance 
monitoring and assurance activities across 
the Group. In 2024 this focused on extending 
and embedding the Group risk framework 
including enhancing control in respect of 
data protection and business continuity, 
delivering regulatory change across the 
Group including compliance with Consumer 
Duty requirements, enhanced Appointed 
Representative oversight and reporting 
arrangements and continuing to build our 
fraud and financial crime controls. 
At its meeting in September 2024, the 
Committee received a holistic review of the 
Group’s risk register together with an 
explanation of management’s scenario 
analysis used within the risk management 
processes which fed into the Group’s viability 
and going concern assessments overseen by 
the Audit Committee. 
Principal and emerging risks
The Committee undertook an assessment of 
the Group’s principal and emerging risks, 
including those which had the potential to 
impact delivery of our strategy, culture and 
future performance. Details of the Group’s 
principal risks and uncertainties, including 
their type, link to the Group’s strategy and 
trend information, are provided on pages 58 
and 59. 
In accordance with the 2018 UK Corporate 
Governance Code Principle O and Provision 29, 
following a detailed review by the Committee, 
the Directors can confirm that the Group’s 
key risks have been robustly assessed by 
management and the related key controls 
are effective. 
The key risks are managed by one or more 
control owners across the Group and are 
recorded in the Risk Register. Controls 
designed to mitigate each risk have been 
identified and allocated a control owner 
and are documented. Reviews of controls 
are conducted by control owners to confirm 
their effectiveness. Control owners and the 
relevant Executive member attest to the 
effectiveness of their controls annually. 
An independent annual review of internal 
controls is undertaken by the Internal 
Audit function.
MONY Group PLC Annual Report and Accounts 2024 – 95
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Sustainability 
During 2024 the Committee received 
reporting at its meetings on each one of the 
Group’s three sustainability pillars in turn and 
how the relevant pillar tracked against the 
Sustainability Framework metrics. 
The Committee oversaw the production of the 
Group’s external environmental reporting 
during the year, including our net zero plans, 
our Carbon Disclosure Project, our Climate 
Risk Disclosures section of this Annual Report 
and the submission and validation of the 
Group’s science-based targets. The 
Committee discussed management’s Climate 
Risk Disclosures review of the Group’s 
climate-related risks in the short, medium 
and long term, together with any potential 
opportunities, and requested that 
management expand its thinking by 
conducting a brainstorming exercise. 
Management utilised the Sustainability 
Steering Committee for this purpose and 
the outputs were considered by the 
Committee on 11 February 2025 as part of 
the Committee’s review and approval of the 
final Climate Risk Disclosures section within 
this Annual Report. Further details are 
contained within our Sustainability Report 
on pages 34 to 40. 
Opportunities 
Our risk management framework underpins 
the strategy of the Group, as it is only by 
understanding the level of risk the Board 
is willing to take that we can identify and 
pursue strategic opportunities in a safe 
and profitable manner. Additionally, the Risk 
and Compliance function’s monitoring and 
assurance of in-flight strategic programmes 
enables the early detection of execution risks. 
For further details regarding the principal and 
emerging risk assessment, including details of 
the Board’s appetite in relation to its strategic 
objectives, please see pages 54 to 59.
Additionally in September 2024, the 
Committee reviewed in detail the short, 
medium and longer term opportunities to the 
Group from climate change, finding that whilst 
there were no short term opportunities, in the 
medium term, as green products become 
more available (and potentially more 
desirable) the Group was well positioned to 
act to promote and guide users to these.
Risk and Sustainability 
Committee effectiveness
In 2024, we carried out an internal evaluation 
of the Risk and Sustainability Committee’s 
effectiveness with the results being analysed 
and presented to the Board in December 
2024. The Committee determined it continues 
to be effective in fulfilling its remit and 
remains independent. Further details are 
contained on pages 78 to 80. 
Overview of Committee activities for 2025
The table below summarises the Committee’s additional focus areas for 2025. In addition to 
monitoring its current risks, the Committee will also continue to consider and oversee the 
Group’s response to emerging risks and opportunities as they arise. These are currently likely 
to include:
What we will focus on in 2025
The continuous enhancement of the Group’s cyber security and related maturity, including 
achieving ISO status. 
Monitoring of the Group’s progress against its multi-year plan for the achievement of its SBTi targets 
and Climate Transition Plan.
Reviewing and assessing the effectiveness of the Group’s Business Continuity Arrangements.
Regulatory change including that by the FCA, FRC, ICO and CMA and in the energy market.
The risks and opportunities presented by artificial intelligence to the Group, including how these are 
embedded within the Risk Management Framework. 
An awareness of evolving competitive threats and changes to industry business models which 
challenge conventional consumers’ behaviour.
This report was approved by the Board and signed on its behalf by:
Lesley Jones
Chair of the Risk and Sustainability Committee
14 February 2025
Risk and Sustainability Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 96
Financial statements
Governance
Strategic report

Remuneration Committee Report
Incentivising our 
most valuable 
asset
The Remuneration 
Committee’s key 
responsibility is to 
determine and apply 
the Remuneration 
Policy to ensure it 
promotes the delivery 
of our strategy and the 
long-term success of 
the Group. 
Rakesh Sharma
Chair of the Remuneration Committee
As a Committee 
we ensure that 
our remuneration 
framework continues 
to align with our 
Group strategy.
How we performed 
in the year
Group revenue
£439.2m
(2023: £432.1m)
Adjusted EBITDA
£141.8m
(2023: £132.9m)1
Net promoter score 
(MSM and MSE)
72
(2023: 70)

Total remuneration received by our Executive Directors in 2024
Board member
Salary
Taxable
benefits
Pension
Annual 
bonus
LTIP/other
Total
Peter Duffy
CEO
£640,600
£ 21,307
£36,835
£752,480 1
£1,062,233 2
£2,513,455
Niall McBride
CFO
£452,400
£ 15,546
£26,013
£478,270 1
—
£972,229
1	 One-third of annual bonus deferred into shares. 
2	 LTIP valued using the Q4 average share price including dividend equivalents.
1	 For comparability and consistency, adjusting items 
for the year ended 31 December 2023 have been 
updated to include £1m of costs that were 
recognised within EBITDA but were not presented 
as adjusting items because they were not material. 
This has no impact on 2023 bonus.
MONY Group PLC Annual Report and Accounts 2024 – 97
Financial statements
Governance
Strategic report

Dear Shareholder
I am pleased to present the Directors’ 
Remuneration Report for the year ended 
31 December 2024.
Firstly, I would like to thank shareholders for 
their approval of our Directors’ Remuneration 
Report, at our AGM in May 2024, which 
received a vote in favour of 95%.
Wider workforce context
Our people are at the forefront of providing 
customers with the best experience and we 
believe that employees should share in the 
success of the business. We operate both 
Sharesave and Share Incentive Plan schemes 
in which employees can participate and 
become owners of the Group.
As disclosed last year, the overall budget 
for salary increases was 5.5% for 2024. 
In addition, effective April 2024, we 
increased our maximum employer pension 
contributions from 5% to 6% of salary for the 
wider workforce, providing employees with 
the opportunity to save more for their 
retirement. The Group is also a Real 
Living Wage employer and has been 
accredited as a Real Living Hours employer. 
2024 remuneration outcomes
2024 was a strong year for the Group which 
delivered year-on-year increases to both 
revenue and profit. This follows record 
revenues and strong profit growth in 2023.
This has been driven by good performance 
in Insurance, despite easing premium 
inflation in H2 as well as growth in Cashback.
The operational performance of the business 
is testament to the delivery of our clear strategy 
and the investments made in recent years.
Adjusted EBITDA performance in the year was 
strong and resulted in an outcome of 79% of 
maximum under this measure in the annual 
bonus. Revenue also grew year-on year 
(following record levels in 2023) and resulted 
in an outcome of 60% of maximum for this 
element of the bonus.
Under the customer metric, MSE and MSM 
were ranked one and two versus the peer 
group, resulting in maximum payout under 
this measure. The Committee determined that 
there had been strong progress on ESG in the 
year, with performance assessed relative to 
our Sustainability Framework. Performance 
includes strong progress on environmental 
goals and D&I indicators, therefore the 
outturn under this element should be 93% 
of maximum. There was also excellent 
progress against the shared strategic 
objectives and the Committee determined 
that the payout under this element should 
be 87% of maximum.
Taking into account all of the above, the overall 
bonus outcome was 78% of maximum for both 
Peter and Niall. The Committee considers that 
this overall outcome is appropriate in the 
context of the strong business performance 
(both financial and strategic) and wider 
stakeholder experience, therefore 
determining that no discretion would be 
applied. In line with the Remuneration Policy 
(Policy), one-third of this award will be 
deferred into shares which vest after two 
years. Further details of performance 
achieved is set out on pages 107 and 108.
The 2022 LTIP award was based on a 
combination of stretching adjusted EPS, 
revenue and comparative total shareholder 
return targets over the three-year 
performance period to 31 December 2024. 
Performance against the EPS target was 
slightly below the stretch target resulting in 
vesting of 82% of maximum under this 
element. Revenue was above the stretch 
target, resulting in full vesting under this 
metric. The Group’s TSR performance was 
between median and upper quartile versus 
the FTSE 250 (excluding Investment Trusts), 
resulting in vesting of 85% of maximum under 
this element. The overall result of this is that 
88% of the maximum award is due to vest. 
The Committee considers that this outcome 
is appropriate in the context of the strong 
business performance (both financial and 
strategic) and shareholder experience 
over the three-year period, therefore 
determining that no discretion would be 
applied. Awards are subject to a two-year 
holding period post-vesting. 
Approach to remuneration 
in 2025
Salary, pension and benefits
Peter Duffy and Niall McBride received salary 
increases of 2.5% effective 1 January 2025 
(to £656,600 and £463,700 respectively). 
This is below the average increase awarded to 
the Group’s employees where a salary review 
budget of 3.0% has been distributed with a 
further 1.0% to be distributed through the 
year. This takes the budget to 4.0 % once 
in-year strategic market pay adjustments and 
promotions are taken into account. Pension 
and benefits will operate in line with the 
Remuneration Policy.
Annual bonus
The structure of the annual bonus is broadly 
unchanged for 2025, with performance 
metrics and weightings consistent with 2024. 
The bonus therefore continues to be based 
on the following metrics for 2025: adjusted 
EBITDA (50%), revenue (20%), customer (5%), 
ESG (5%) and shared strategic objectives (20%).
Remuneration Committee Report continued
Annual bonus opportunity levels remain 
unchanged – Peter Duffy’s maximum award is 
150% of salary and Niall McBride’s maximum 
award is 135% of salary. 
Restricted Share Awards (‘RSAs’)
RSAs will operate in line with the approach for 
2024, with award levels of 87.5% of salary for 
Peter Duffy and 75% of salary for Niall McBride. 
Awards will be subject to underpin conditions 
– should any of the underpins not be met, the 
Committee would consider whether, and to 
what extent, a discretionary reduction in 
the vesting of awards was required. Further 
details of the operation of the underpins for 
2025 are set out on pages 103 and 104.
Board changes
Following nine years with the Group, Robin 
Freestone stepped down as Chair of the 
Board on 31 December 2024. I would like to 
thank Robin for his dedicated services and 
valuable contributions during his time with 
the business. Jonathan Bewes assumed the 
role of Chair on 1 January 2025, following his 
appointment to the Board on 1 July 2024 as 
Chair Designate. Jonathan will receive a fee 
in line with that paid to Robin, subject to an 
increase of 2.5% in line with that awarded 
to the Executive Directors, Non-Executive 
Directors and below the wider workforce. 
During his period as Chair Designate Jonathan 
received fees in line with the other 
Non‑Executive Directors.
MONY Group PLC Annual Report and Accounts 2024 – 98
Financial statements
Governance
Strategic report

Alignment with shareholders
We are mindful of our shareholders’ interests and are keen to ensure a demonstrable link between reward and long-term value creation. Our Directors’ Remuneration Policy is due for renewal 
at the 2026 AGM. The Committee will undertake a thorough review of the existing Policy to ensure that it continues to align to the Group’s strategy, effectively retains, attracts and motivates our 
senior leaders and is aligned to shareholder interests. This will include consideration of remuneration arrangements in the talent markets in which we compete, as well as evolving market practice 
in the UK market. We remain committed to an open and continuing dialogue with our shareholders on the issue of Executive remuneration. We look forward to receiving your continued support 
at the forthcoming AGM.
Rakesh Sharma
Chair of the Remuneration Committee
14 February 2025
Remuneration Committee Report continued
Directors’ Remuneration Policy
The Directors’ Remuneration Policy was approved by shareholders at the 2023 AGM on 4 May 2023. A summary of the Policy for Executive Directors is shown below. The full Remuneration Policy 
is set out on pages 101–107 of the 2022 Annual Report and Accounts.	
Base salary
Purpose and link to strategy
To provide competitive fixed remuneration to attract and retain Executive Directors of the calibre required to deliver the business strategy 
for shareholders.
Operation
The base salary for Executive Directors will normally be reviewed annually by the Committee. Individual salary adjustments may take into account 
each Executive Director’s performance and experience in role, changes in role or responsibility, the Group’s financial performance and external 
market data.
Maximum
There is no prescribed maximum base salary or maximum salary increase.
Salary increases are ordinarily in line with the broader employee population but increases may be above this level in certain circumstances, for 
example, an increase in the scale, scope or responsibility of the role, an increase in the size and complexity of the Company, developments in the 
wider competitive market or significant change in market practice and other exceptional circumstances.
Performance targets
No specific targets although the Committee will take into account individual performance when considering salary increases.
Pension
Purpose and link to strategy
To provide an appropriate retirement benefit that is competitive in the relevant market.
Operation
Executive Directors may participate in the Company’s defined contribution pension scheme and/or receive salary supplements, or such other 
allowance as the Committee considers appropriate.
Maximum
Maximum contribution or cash supplement in line with that available to the majority of the wider workforce (6% of base salary).
Performance targets
Not applicable.
MONY Group PLC Annual Report and Accounts 2024 – 99
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Governance
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Remuneration Committee Report continued
Benefits
Purpose and link to strategy
To provide market competitive benefits.
Operation
Current benefit provision includes a car allowance, life insurance and private medical insurance. Other benefits may be provided where appropriate 
including, for example, one-off or continuing relocation benefits, travel expenses and reimbursed business expenses (including any associated tax 
liability) incurred when travelling in performance of duties.
Maximum
There is no prescribed maximum monetary value for benefit provision. Benefits are set at a level which the Committee determines is reasonable and 
appropriate, and the value may vary depending on the benefit provided and the market cost of the benefit given the individual’s personal circumstances.
Performance targets
Not applicable.
Annual bonus
Purpose and link to strategy
Incentivises the delivery of stretching financial, operational and strategic performance. Deferral into MONY Group PLC shares increases long-term 
alignment with shareholders.
Operation
The annual bonus is based on performance against targets set by the Committee.
A proportion of any annual bonus earned (at least one-third) will normally be deferred into an award of MONY Group PLC shares under the terms 
of the Deferred Bonus Plan (‘DBP’). DBP awards will normally vest at least two years after grant. The remainder will be paid in cash following the 
year end.
Malus and clawback provisions apply for a period of two years following the payment of a cash bonus and the grant of any DBP award.
Maximum
The maximum annual bonus opportunities in respect of a financial year will be:
	· CEO: 150% of base salary; and
	· CFO: 135% of base salary.
Where considered appropriate in exceptional circumstances, the Committee may determine that the maximum annual bonus opportunity in respect 
of a particular financial year is up to 200% of base salary.
Directors’ Remuneration Policy continued
MONY Group PLC Annual Report and Accounts 2024 – 100
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Remuneration Committee Report continued
Directors’ Remuneration Policy continued
Annual bonus continued
Performance targets
Payment is determined by reference to performance assessed over a financial year. The Committee shall determine performance measures for the 
bonus each year which the Committee considers to be aligned to the strategy and the creation of shareholder value. These may include financial 
measures and other metrics linked to the delivery of the business strategy, operations or personal performance targets.
The Committee determines the weightings of the performance measures each year. The overall framework will normally be weighted towards 
financial measures of performance. The performance measures and weightings for the 2025 financial year are shown on page 103. The Committee 
retains discretion to use different or additional measures or weightings in future years to ensure that the bonus framework appropriately supports 
the business strategy and objectives for the relevant year.
Performance targets are set each year by the Committee by reference to factors such as the budget and strategic objectives for the year and market 
expectations. Payout will be based on a scaled performance target schedule, with the level of payout in aggregate for threshold performance being 
no higher than 15% of the maximum. The target schedule will normally be disclosed retrospectively in the Annual Remuneration Report.
The Committee has the discretion to adjust performance targets for any exceptional events that may occur during the year.
In addition, the Committee may determine that it is appropriate to adjust the bonus payout outcome if, for example, outcomes are not considered to 
be reflective of underlying performance of the business or the performance of the individual, where performance targets are no longer considered 
appropriate or where the outcome is not considered appropriate in the context of the experience of shareholders or other stakeholders.
Restricted Share Awards 
Purpose and link to strategy
To reward our Executive Directors for driving the sustainable long-term growth of the Company and shareholder value and to encourage and enable 
substantial long-term share ownership.
Operation
Awards will normally vest at the end of a three-year period, subject to continued employment and assessment of the underpin.
Following vesting, an additional two-year holding period will normally apply, such that vested shares are normally released five years from grant.
Malus and clawback provisions apply until two years from the date of vesting.
Maximum
Under normal circumstances, the maximum award levels granted in respect of a financial year will be:
	· CEO: 87.5% of base salary; and
	· CFO: 75% of base salary.
Under exceptional circumstances (as determined by the Committee), the maximum award level that may be granted in respect of a financial year will 
be 100% of base salary.
Performance targets
No specific performance conditions are required for the vesting of RSAs, although the awards will normally be subject to one or more underpin 
conditions over the vesting period. Should any of the underpins not be met, the Committee would consider whether a discretionary reduction in the 
vesting of awards was required. The underpins applying to each award will be determined by the Committee each year but may include measures 
related to key financial, strategic, governance, ESG or share price metrics.
In addition, the Committee may determine that it is appropriate to reduce the vesting outcome if, for example, outcomes are not considered to be 
reflective of underlying performance of the business or the performance of the individual, where underpins are no longer considered appropriate or 
where the outcome is not considered appropriate in the context of the experience of shareholders or other stakeholders.
MONY Group PLC Annual Report and Accounts 2024 – 101
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Governance
Strategic report

All-employee share plans
Purpose and link to strategy
To encourage wider employee share ownership and thereby increase alignment with shareholders.
Operation
Executive Directors are eligible to participate in all employee share plans, which are offered on similar terms to all employees, such as HMRC-
approved Sharesave plans and Share Incentive Plans.
Maximum
The maximum which applies to all employees, which includes the limits for any HMRC approved plans, are as defined by HMRC from time to time.
Performance targets
Not applicable.
Share ownership guidelines
Purpose and link to strategy
To increase long-term alignment between Executives and shareholders, including after they have stepped down from the Board.
Operation
In employment
Executive Directors are normally expected to build up and maintain a substantial holding of MONY Group PLC shares of 200% of base salary.
To achieve this, Executive Directors are normally expected to retain 50% of the net of tax vested legacy LTIP shares and RSA shares until the 
guideline is met. Unvested deferred bonus shares, unvested RSAs subject to an underpin and vested RSA shares or legacy LTIP shares subject to 
a holding period will count towards the guideline (on a net of tax basis).
Post-employment
Following stepping down from the Board, Executive Directors will normally be expected to maintain a minimum shareholding of 200% of salary 
(or their actual shareholding on cessation if lower) for two years. The Committee retains discretion to waive this guideline if it is not considered to 
be appropriate in the specific circumstance.
Maximum
Not applicable.
Performance targets
Not applicable.
Remuneration Committee Report continued
Directors’ Remuneration Policy continued
MONY Group PLC Annual Report and Accounts 2024 – 102
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Strategic report

Implementation of the Remuneration Policy for the year ending 
31 December 2025
A summary of how the Remuneration Policy will be applied during the year ending 31 December 
2025 is set out below.
Base salary
The Remuneration Committee has determined that base salaries for the Executive Directors will 
increase by 2.5% with effect from 1 January 2025. This is below the average increase awarded to 
the Group’s employees where a salary review budget of 3.0% has been distributed with a 
further 1.0% to be distributed through the year. This takes the budget to 4.0% once in-year 
strategic market pay adjustments and promotions are taken into account.
Board member
2025
£
2024
£
% increase
Peter Duffy
656,600
640,600
2.5%
Niall McBride
463,700
452,400
2.5%
Pension
No change has also been applied to the Executive Directors for 2025.
Annual bonus
For the year ending 31 December 2025, the maximum annual bonus opportunities will be in line 
with the Policy, as shown in the following table.
% of salary
Peter Duffy
150%
Niall McBride
135%
The bonus structure is broadly unchanged – awards will be determined based on a balanced 
combination of financial and non-financial performance, directly aligned to our KPIs and 
strategic objectives. For 2025, the Board will continue to focus on adjusted EBITDA and revenue 
growth as key financial metrics for our strategic delivery. The customer metric is unchanged with 
NPS for MSM and MSE being measured compared to key competitors, whilst the ESG measure 
remains from 2024. The shared strategic objectives for 2025 will focus on delivering against the 
strategy to help households save money; delivering against our best provider proposition, 
leading data and tech strategies, and leadership of an effective and engaged organisation. 
The weightings of the individual metrics are set out in the following table.
Weighting
(% of bonus)
Adjusted EBITDA
50%
Revenue
20%
Customer
5%
ESG
5%
Shared strategic objectives
20%
The maximum bonus will only be payable when performance has significantly exceeded 
expectations. The Committee believes that the underlying targets are commercially sensitive 
and cannot be disclosed at this stage. To the extent that they are no longer commercially 
sensitive, they will be disclosed in next year’s report.
Restricted Share Awards (‘RSAs’)
RSAs will be in line with the Policy, as shown in the following table:
% of salary
Peter Duffy
87.5%
Niall McBride
75%
Awards will be subject to a three-year vesting period followed by a two-year holding period.
No specific performance conditions are required for the vesting of RSAs, although the awards 
will be subject to underpin conditions. Should any of the underpins not be met, the Committee 
would consider whether, and to what extent, a discretionary reduction in the vesting of awards 
was required. The underpins for 2025 are as follows:
	· Performance against the Group’s key strategic priorities (including our ESG objectives) over 
the vesting period.
	· Whether there is a material weakness in the underlying financial health or sustainability of the 
business. Factors such as, but not limited to, long-term revenue, profitability, cash generation 
and dividend cash cover would be considered.
	· Whether there has been a materially serious conduct or reputational or regulatory event 
which could have been reasonably foreseen.
In addition, the Committee may determine that it is appropriate to reduce the vesting outcome 
if, for example, outcomes are not considered to be reflective of underlying financial or non-
financial performance of the business or the performance of the individual, or where the 
outcome is not considered appropriate in the context of the experience of shareholders or 
other stakeholders. When considering this, the Committee will also take into account whether 
management has been considered to benefit from any “windfall gains” during the vesting period 
which misalign its remuneration outcomes with the experience of the wider shareholder base.
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 103
Financial statements
Governance
Strategic report

Restricted Share Awards (‘RSAs’) continued
The Committee has selected the three underpins outlined above to reflect a good overall 
balance and safeguard the financial stability of the business whilst providing sufficient focus 
on our strategic priorities, ESG performance and regulatory compliance.
When assessing whether the strategic underpin has been met, the Committee may consider 
whether appropriate progress has been made against a wide range of key strategic priorities 
and initiatives of the Group over the three-year period (including those which are developed 
during this period) including:
	· Loyal engaged members – efficient customer acquisition, increased member engagement 
and compelling member propositions.
	· Best provider proposition – leading growth partner, tenancy and data champion.
	· Leading data and tech – best experiences, more value from data, one tech platform.
	· Climate – the Group’s commitment to become a net zero emitter by 2030 and to remain 
Carbon Neutral.
	· Diversity and inclusion – initiatives to improve D&I in the business, as well as employee 
engagement, work-life balance and employee wellbeing.
Similarly with the financial health underpin, the Committee may consider a range of factors such 
as, but not limited to, long-term revenue, profitability, cash generation and dividend cash cover 
throughout the vesting period. The Committee has not set specific thresholds for these metrics 
below which RSAs would be scaled back, as it considers that it is important that we continue to 
retain flexibility to assess performance in the round, taking into account the market 
circumstances and all other relevant factors.
The Committee takes the role of the underpin (to act as a safeguard against payment for 
underperformance) seriously and would actively use it to scale back awards where it did not 
consider that the full vesting of the RSAs was appropriate.
Non-Executive Directors
The fees for the Non-Executive Directors for 2025 will be increased in line with the increase 
given to the Executive Directors. This is below the average increases for the wider workforce. 
Board member
2025 *
£
2024
£
% increase
Chair
286,620
279,630
2.5%
Base fee
69,420
67,730
2.5%
Additional fees:
 
2.5%
Senior Independent Director
17,130
16,710
2.5%
Committee Chair fee
12,560
12,250
2.5%
Committee membership fee per Committee
1,710
1,670
2.5%
Employee Champion fee
8,570
8,360
2.5%
Consumer Champion fee
8,570
8,360
2.5%
*	 Fees rounded.
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 104
Financial statements
Governance
Strategic report

Remuneration received by Directors for the year ended 31 December 2024 (audited)
Directors’ remuneration for the year ended 31 December 2024 was as follows:
Salary/fees
(£)
Taxable
 benefits 1
(£)
Pension 2
(£)
Total fixed
(£)
Annual
 bonus 3
(£)
Vesting 
LTIPs 4
(£)
Total 
variable
(£)
Total
(£)
Peter Duffy 
2024
640,600
21,307
36,835
698,742
752,480
1,062,233
1,814,713
2,513,455
2023
615,992
20,628
30,800
667,420
890,108
575,846
1,465,954
2,133,374
Niall McBride5
2024
452,400
15,546
26,013
493,959
478,270
—
478,270
972,229
2023
398,750
13,737
19,938
432,424
518,574
—
518,574
950,998
Robin Freestone
2024
279,630
—
—
279,630
—
—
—
279,630
2023
268,871
—
—
268,871
—
—
—
268,871
Sarah Warby
2024
82,770
—
—
82,770
—
—
—
82,770
2023
80,439
—
—
80,439
—
—
—
80,439
Caroline Britton
2024
101,700
—
—
101,700
—
—
—
101,700
2023
97,801
—
—
97,801
—
—
—
97,801
Lesley Jones 
2024
83,320
—
—
83,320
—
—
—
83,320
2023
80,126
—
—
80,126
—
—
—
80,126
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 105
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Strategic report

Salary/fees
(£)
Taxable
 benefits 1
(£)
Pension 2
(£)
Total fixed
(£)
Annual
 bonus 3
(£)
Vesting 
LTIPs 4
(£)
Total 
variable
(£)
Total
(£)
Rakesh Sharma
2024
90,563
—
—
90,563
—
—
—
90,563
2023
87,759
—
—
87,759
—
—
—
87,759
Mary Beth Christie
2024
77,197
—
—
77,197
—
—
—
77,197
2023
33,223
—
—
33,223
—
—
—
33,223
Jonathan Bewes6
2024
37,205
—
—
37,205
—
—
—
37,205
2023
—
—
—
—
—
—
—
—
Total 
2024
1,845,385
36,853
62,848
1,945,086
1,230,751
1,062,233
2,292,984
4,238,070
2023
1,662,961
34,365
50,738
1,748,063
1,408,682
575,846
1,984,528
3,732,591
1	 Taxable benefits for the Executive Directors incorporate all benefits and expense allowances arising from employment and relate to the provision of a car allowance and health insurance.
2	 Pension payments reflect defined contribution and/or salary supplement arrangements. The Company provided salary supplements for our Executive Directors during 2024.
3	 Annual bonus – the amounts shown in the table above represent the full value of the annual bonus earned in respect of the year. One-third of any amount shown is deferred into shares for two years. 
4	 The values shown for the LTIP relate to the 2021 and 2022 awards. For the 2022 award this was calculated using the three-month average share price to 31 December 2024 of £1.9649. None of the value disclosed in respect of the 2022 LTIP relates to the change in share 
price from the date of the award. This amount includes an additional amount of £160,691 related to dividend equivalents. The value for the 2021 award has been restated based on the closing share price on vesting of £2.1980. None of the value disclosed in respect of the 
2021 LTIP relates to the increase in share price from the date of the award. This amount includes an additional amount of £82,243 related to dividend equivalents.
5	 Niall McBride was appointed as a Director and joined the Board on 1 February 2023 and therefore remuneration shown above is from this date.
6	 Jonathan Bewes was appointed to the Board as Chair Designate on 1 July 2024.
Remuneration Committee Report continued
Remuneration received by Directors for the year ended 31 December 2024 (audited) continued
MONY Group PLC Annual Report and Accounts 2024 – 106
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Strategic report

Annual bonus (audited)
Maximum bonus entitlement for the year ended 31 December 2024 as a percentage of base salary was 150% for Peter Duffy and 135% for Niall McBride for the achievement of stretching targets 
specific to growth in revenue, adjusted EBITDA, diversity and inclusion, and customer satisfaction (YouGov Brand Index) as well as shared strategic objectives.
The performance targets, weightings, and actual performance against those targets for Peter Duffy and Niall McBride are set out below. 
Performance targets
Payout (% of maximum)
Peter Duffy
Niall McBride
Group 
revenue
£423.3m
0% 
Weighting (% of bonus)
Payout (% of maximum)
20%
59.9%
20%
59.9%
£432.2m 
33%
£441.0m
67%
£458.6m
100%
£439.2m
Actual
Adjusted 
EBITDA
£131.9m
17%
Weighting (% of bonus)
Payout (% of maximum)
50%
78.7%
50%
78.7%
£135.3m
42%
£138.8m
67%
£147.1m
100%
£141.8m
Actual
Customer 
satisfaction
Measured by ranking NPS results (from the YouGov Brand Index survey) with MSE and MSM as standalone brands, 
vs the peer group.
Achievement of stretch as both brands reached 1 and 2 positions for NPS against the peer group.
Actual
Weighting (% of bonus)
Payout (% of maximum)
5%
100%
5%
100%
ESG
Outcome based on an overall assessment of ESG performance in the year by the Remuneration Committee. The Committee, considering 
all relevant factors, used its judgement to determine an appropriate outturn, based on performance and progress made during the year. 
Achievements include improving the diversity of talent at all levels, further developing an inclusive, fair and equitable environment and 
providing education and awareness activities (some highlights below).
	· 	We are on track to achieve our target of operational net zero by 2030. We have reduced our SBTi Scope 1 and Scope 2 emissions by 
72% vs a target of 91% by 2030. We have reduced our SBTi Scope 3 emissions by 25% vs a target of 58.8% by 2033, putting us circa 
two years ahead of target. 
	· Our partnership with CALM (Campaign Against Living Miserably), a suicide prevention charity has been multi-award winning, winning 
both the CIPD award for Best CSR/ESG Initiative and the Newsworks Media award for best social impact campaign.
	· 	The DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives at MONY Group in 2024 have been extensive and impactful, focusing 
on various aspects such as female leadership, ERG advocacy, and DEIB in the tech industry.
	· 	Flexa Careers – reverified in 2024 with an increased Flexscore of 78 vs 76 in 2023. 
	· 	We were recognised in the 2024 FTSE Women Leaders Review as #1 for women on boards in the technology sector and listed in the 
FTSE 250 top ten best performers for the fifth year as well as being named in the Inclusive Top 50 UK Employers List in 2024.
	· 	Increased our Group ethnicity representation to 16.2% (from 15.8% average in 2023). Increased our ethnicity disclosure rate from 82.1% 
in 2023 to 83.7%. 
	· 	Engagement survey score for Diversity and Inclusion scores increased 2% to 78%. 
	· 	Our ethnicity hiring rate for 2024 is 24.7%. Our female hiring rate in 2024 is 59.7%, increasing from 48% in 2023.
Weighting (% of bonus)
Payout (% of maximum)
5%
93.3%
5%
93.3%
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 107
Financial statements
Governance
Strategic report

Performance targets
Peter Duffy
Niall McBride
Shared 
strategic 
objectives
Deliver against our strategy to help households save money: The Group delivered further progress in line with our purpose of 
saving households money. In 2024, we saved households an estimated £2.9bn, up from £2.7bn in 2023. SuperSaveClub now has more 
than 1 million members. Those who have passed the first 12 months as members show that SSC members have stronger engagement, 
are more likely to come to us directly, and buy more products with us than non-members. All core products are now live in the club. Just 
two years from launch, 1.8 million people have downloaded the MSE App. 9.3 million consumers now receive the weekly MSE tip email. 
MoneySavingExpert was named as the fourth most popular news app in the UK. Quidco has delivered growth as we continued to improve 
the user experience. Features launched in 2024 are delivering enhanced engagement and efficiency for example, Home Compare in the 
MSE App and enhanced personalisation in Quidco. 
Deliver against our ‘best provider proposition’ and ‘leading data and tech’ strategies: In 2024, we completed our transition away 
from vertical-led data environments to a true unilateral data platform, where data can be shared seamlessly across the business. This has 
facilitated the rollout of new data products both internally and externally, facilitating further revenue and cost optimisation. Market boost 
is an example of an external data product – it is now available to c.80 providers across Money, Insurance and Broadband. Across our 
broader tech estate, we have upgraded to the latest version of cloud native technology, moving the business onto AWS Managed Services. 
We have rolled out best-in-class developer tooling, decommissioned legacy infrastructure, consolidated all key systems onto Group 
platforms, and upgraded our control environment. We have advanced the capability of our single question set and profile platform, rolling 
it out across multiple product lines, enabling simpler product journeys. During the year, we launched several new AI-powered features on 
our sites. The Group continues to mature its cyber security posture, with the Cyber Programme increasing compliance to the Group Cyber 
Mandatory Standards to 90% for all in-scope systems in 2024. Entity-wide ISMS controls operated effectively, achieving a strong 
performance. Our B2B partnerships enable us to extend the reach of the Group. During the year we continued to attract household 
brand names, such as Rightmove and AutoTrader, as well as scaling our existing partnerships. 35 B2B partners are live. We have seen an 
expansion of Tenancy which is now live on the SSC.
Leadership of an effective and engaged organisation: During the year we drove efficiencies across the organisation to maintain robust 
cost management with reduced headcount and increased use of AI tools. We saw an increased participation rate in our engagement survey 
in September 24, with 87% completion up from 79% in 2023. In 2024 we focused on the manager role and saw scores increase 6% to 82%. 
Voluntary attrition rates were significantly reduced versus 2023. 
Weighting (% of bonus)
Payout (% of maximum)
20%
86.7%
20%
86.7%
Total
Payout (% of maximum)
Payout (% of salary)
78.3%
117.5%
78.3%
105.7%
The Committee considers that the overall outcome is appropriate in the context of the strong business performance (both financial and strategic) and wider stakeholder experience, therefore 
determining that no discretion would be applied to the formulaic outcome.
In line with the Directors’ Remuneration Policy, one-third of Peter Duffy and Niall McBride’s bonus award was deferred into shares for two years, subject to malus and clawback conditions. 
The balance was paid in cash.
Remuneration Committee Report continued
Annual bonus (audited) continued
MONY Group PLC Annual Report and Accounts 2024 – 108
Financial statements
Governance
Strategic report

Vesting of LTIP awards (audited)
The LTIP award granted on 31 March 2022 was based on performance to the year ended 31 December 2024. The performance targets for this award, and actual performance against those targets, 
was as follows:
Metric
Weighting
Performance condition
Threshold
Maximum
Actual
Vesting 
(% of 
maximum)
Vesting
20%
100%
Compound annual growth in 
adjusted earnings per share
50%
Compound annual growth in adjusted earnings per share from 1 January 2022 to 31 December 2024.
5%
15%
12.8%
82%
Compound annual growth in 
Group revenue
30%
Compound annual growth in Group revenue from 1 January 2022 to 31 December 2024.
4%
9%
11.5%
100%
Comparative total shareholder 
return
20%
Comparative total shareholder return against the constituents of the FTSE 250 Index (excluding Investment 
Trusts) from 1 January 2022 to 31 December 2024. Comparative total shareholder return measured with a 
three-month average at the start and end of the performance period.
Median
Upper
quartile
Ranked 47 
out of 156 
companies 
85%
Total vesting
88%
Note: Vesting is determined on a straight-line basis between threshold and maximum. 
The Committee considers that this outcome is appropriate in the context of the strong performance (both financial and strategic) and shareholder experience over the three-year period, therefore 
determining that no discretion will be applied.
RSAs awarded during the year (audited)
During the year, the following share awards were made to the Executive Directors:
Executive Director
Type of award
Basis of award granted
Face value of award 1
£
Vesting/performance 
underpin period
Holding period
Release date
Peter Duffy
2024 RSA
87.5% of salary
£560,524
Three financial years to 31 December 2026
2 years
31 March 2029
Niall McBride
2024 RSA
75.0% of salary
£339,299
Three financial years to 31 December 2026
2 years
31 March 2029
1	 Face value for the RSA awards was determined using the average share price over the preceding five trading days prior to the date of grant. The grant date was 2 April 2024 with an average share price of £2.2632.
RSA awards fully align with established best practice guidance in the UK-listed market. Awards will be: 
	· earned over a vesting period of three years, followed by a further two-year post-vesting holding period; and
	· subject to robust underpins to provide an appropriate safeguard for our shareholders. Should any of the underpins not be met, the Committee would consider whether, and to what extent, a 
discretionary reduction in the vesting of awards was required (Committee discretion can be used only to reduce the vesting outcome). The underpins for 2024 are the same as for 2025 awards 
– details are set out on pages 103 and 104.
Payments to past Directors (audited)
There were no payments to past Directors during the year.
Payments for loss of office (audited)
There were no payments for loss of office during the year.
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 109
Financial statements
Governance
Strategic report

Statement of Directors’ shareholdings and share interests (audited)
Director
Beneficially 
owned at 
31 December 
2024
Outstanding LTIP 
awards
Outstanding
RSP
awards
Outstanding
share awards
under 
all-employee
share plans
Unvested 
deferred bonus 
shares
Total
interest
in shares
Beneficial shares
(inc. DBP and RSP
net of tax) owned as
a % of base salary
 at 31 December
2024 1,2
Peter Duffy
333,030
521,390
447,296
10,480
234,302
1,546,498
211.21%
Niall McBride
—
—
270,753
—
76,377
347,130
79.13%
Robin Freestone
209,403
—
—
—
—
209,403
n/a
Rakesh Sharma 
10,689
—
—
—
—
10,689
n/a
Caroline Britton
—
—
—
—
—
—
n/a
Sarah Warby
—
—
—
—
—
—
n/a
Lesley Jones
—
—
—
—
—
—
n/a
Mary Beth Christie
—
—
—
—
—
—
n/a
Jonathan Bewes
20,000
—
—
—
—
20,000
n/a
1	 Includes the value of deferred bonus shares and RSP shares on a net of tax basis.
2	 Valued based upon share price for the entirety of December 2024.
Outstanding LTIP/RSP awards remain subject to performance conditions/underpins respectively. No other awards are subject to performance.
In line with the Remuneration Policy, Executive Directors are required to hold shares in the Company worth 200% of base salary. They are normally expected to retain 50% of the net of tax value 
of any vested LTIP shares or RSAs until the guideline is met. 
In the period from 31 December 2024 to the date of this report, Peter Duffy received a total of 156 shares which were purchased under the Group’s Share Incentive Plan. 
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 110
Financial statements
Governance
Strategic report

Outstanding share awards
The table below sets out details of outstanding share awards held by the Executive Directors.
Executive 
Director
Scheme
Grant date
Exercise
price
No. of
shares at
1 January
2024
Granted
during
the year
Vested
during
the year
Lapsed
during
the year
No. of
shares at
31 December
2024
End of
performance/ 
vesting
period
Vesting/
exercise
date
Peter Duffy
LTIP
31/03/2021
£nil
378,062
—
224,569
153,493
224,569
31/12/2023
31/03/2024
LTIP
31/03/2022
£nil
521,390
—
—
—
521,390
31/12/2024
31/03/2025
RSP
12/05/2023
£nil
199,627
—
—
—
199,627
31/12/2025
31/03/2026
RSP
02/04/2024
£nil
—
247,669
—
—
247,669
31/12/2026
31/03/2027
DBP
31/03/2022
£nil
—
—
27,194
—
27,194
—
31/03/2024
DBP
31/03/2023
£nil
103,204
—
—
—
103,204
—
31/03/2025
DBP
31/03/2024
£nil
—
131,098
—
—
131,098
—
31/03/2026
Niall McBride
RSP
12/05/2023
£nil
120,833
—
—
—
120,833
31/12/2025
31/03/2026
RSP
02/04/2024
£nil
—
149,920
—
—
149,920
31/12/2026
31/03/2027
DBP
31/03/2024
£nil
—
76,377
—
—
76,377
—
31/03/2026
Performance graph 
The following graph shows the cumulative total shareholder return of the Company over the last ten financial years relative to the FTSE 250 Index (excluding Investment Trusts). The Remuneration 
Committee considers the FTSE 250 Index (excluding Investment Trusts) to be an appropriate index for total shareholder return and comparison disclosure as it represents a broad equity market 
index in which the Company is a constituent member.
This graph shows the value, by 31 December 2024, of £100 invested in MONY Group PLC on 31 December 2014 compared with the value of £100 invested in the FTSE 250 Index 
(excluding Investment Trusts) on the same date, assuming the reinvestment of dividends. The other points plotted are the values at intervening financial year ends.
Remuneration Committee Report continued
0
50
 MONY GROUP PLC
 FTSE 250 INDEX (EXCLUDING INVESTMENT TRUSTS)
DEC-14
DEC-15
DEC-16
DEC-17
DEC-18
DEC-19
DEC-20
DEC-21
DEC-22
DEC-23
DEC-24
100
200
150
£100 invested
250
MONY Group PLC Annual Report and Accounts 2024 – 111
Financial statements
Governance
Strategic report

Total remuneration for Chief Executive Officer
The total remuneration figures for the Chief Executive Officer during each of the last ten financial years are shown in the table below. The total remuneration figure includes the annual bonus 
based on that year’s performance and LTIP awards based on three-year performance periods ending in the relevant year. The annual bonus payout and LTIP vesting level as a percentage of the 
maximum opportunity are also shown for each of these years.
Year ended 31 December
2015
2016
2017
2017
2018
2019
2020
2020
2021 
2022
2023
2024
CEO
Peter
Plumb
Peter
Plumb
Peter
Plumb
Mark
Lewis
Mark
Lewis
Mark
Lewis
Mark
Lewis
Peter
Duffy
Peter
Duffy
Peter
Duffy
Peter
Duffy
Peter
Duffy
Total remuneration (£)
2,715,342
2,391,627
1,064,634
841,030
1,156,842
1,244,266
459,651
206,546
784,642 
1,416,659
2,133,374
2,513,455
Annual bonus (% of maximum)
95%
72%
60%
47%
61%
55.8%
n/a
n/a
18.8%
86.8%
96.4%
78.3%
LTIP vesting (% of maximum)
85%
81%
68%
n/a
n/a
9.6%
n/a
n/a
n/a
0%
59.4%
88.0%
Pay ratio
The table below discloses the ratio of CEO pay for 2024, using the single total figure of remuneration (‘STFR’) of the CEO (as disclosed on page 105) to the comparable earnings of the rest of the 
employees in the Group, at a number of prescribed data points (25th, 50th and 75th percentiles).
Year
Method
25th percentile
(P25) pay ratio
Median (P50)
pay ratio
75th percentile
(P75) pay ratio
2024
Option A
54:1
36:1
28:1
2023
Option A
49:1
33:1
25:1
2022
Option A
37:1
24:1
18:1
2021
Option A
20:1
14:1
11:1
2020
Option A
19:1
14:1
10:1
2019
Option A
35:1
25:1
18:1
Note: The ratios are calculated using option A in the disclosure regulations. The employees at the lower quartile, median and upper quartile (P25, P50 and P75 respectively) were determined based on total remuneration for 2024 using a valuation methodology consistent 
with that used for the CEO in the single figure table. This option was selected on the basis that it provided the most accurate means of identifying the median and lower and upper quartile employees. The calculation is undertaken on a full-time equivalent basis. The total 
remuneration in respect of 2024 for the employees identified at P25, P50 and P75 is £47,033, £70,492, and £92,488 respectively. The base salary in respect of 2024 for the employees identified at P25, P50 and P75 is £44,956, £64,890, and £85,690 respectively.
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 112
Financial statements
Governance
Strategic report

Remuneration Committee Report continued
Pay ratio continued
The Committee considers pay ratios as one of many reference points when considering remuneration. Throughout the Company, pay is positioned to be fair and market competitive in the context 
of the relevant talent market, fairly reflecting market data and other relevant benchmarks for the role. The Committee notes the limited comparability of pay ratios across companies and sectors, 
given the diverse range of business models and employee population profiles which exist across the market. A significant proportion (over 70%) of the CEO’s total remuneration is delivered in 
variable remuneration, and particularly via long-term share awards under the DBP and LTIP/RSP. In order to drive alignment with investors, the value ultimately received is linked to long-term share 
price movement and in the case of LTIP awards also stretching performance conditions. As a result, the pay ratio is likely to be driven largely by the CEO’s LTIP outcome and may therefore fluctuate 
significantly on a year-to-year basis.
We note that the ratio for 2024 was higher than in previous years. This is driven by annual bonus and LTIP payouts in respect of 2024. Since a larger proportion of the CEO’s maximum package is 
based on variable pay, this has led to an increase in the pay ratio.
Percentage change in the Directors’ remuneration 
The table below shows the percentage change in the Executive Directors’ and Non-Executive Directors’ salary/fees, benefits and annual bonus compared to that of the average percentage change 
for MONY Group Financial Limited employees of the Group for each of these elements of pay, in respect of the relevant financial year. Whilst the reporting regulations require that the employee 
group used is employees of the Parent Company only, MONY Group PLC itself has no employees; therefore, we are disclosing the data for MONY Group Financial Limited employees on a voluntary 
basis in order to provide an appropriate comparison.
2024
2023
2022
2021
2020
Salary/
fees
%
Taxable
 benefits
%
Annual 
bonus
%
Salary
%
Taxable
 benefits
%
Annual 
bonus
%
Salary
%
Taxable
 benefits
%
Annual 
bonus
%
Salary
%
Taxable
 benefits
%
Annual 
bonus
%
Salary
%
Taxable
 benefits
%
Annual 
bonus
%
Peter Duffy 
4
3
(15)
4
(12)
15  
3
25
376  
0
5
100
2
0
(100)
Niall McBride2 
13
13
(8)
—
—
—  
—
—
—  
—
—
—
—
—
—
Robin Freestone 
4
—
—
4
—
—  
3
—
—  
0
—
—
2
—
—
Rakesh Sharma
3
—
—
349
—
—  
—
—
—  
—
—
—
—
—
—
Sarah Warby
3
—
—
(2)
—
—  
16
—
—  
—
—
—
0
—
—
Caroline Britton
4
—
—
11
—
—  
26
—
—  
0
—
—
1
—
—
Lesley Jones
4
—
—
9
—
—  
18
—
—  
—
—
—
—
—
—
Mary Beth Christie3
132
—
—
—
—
—
—
—
—  
—
—
—
—
—
— 
Jonathan Bewes4
100
—
—
—
—
—
—
—
—  
—
—
—
—
—
—
Other employees
6
16
(5)
10 1 
44 1 
58 1
10
22
70  
3
3
100
3
2
(100)
1	 2023 Numbers have been restated following review to show an FTE employee year-over-year change.
2	 Niall McBride was appointed as a Director and joined the Board on 1 February 2023 and therefore we are comparing a full year in 2024 against the 2023 part year.
3	 Mary Beth Christie was appointed as a Director and joined the Board on 14 July 2023 and therefore we are comparing a full year in 2024 against the 2023 part year. 
4	 Jonathan Bewes was appointed to the Board as Chair Designate on 1 July 2024 and fees are shown as 100% as there was no comparator for 2023.
Employee engagement
The Remuneration Committee reviews workforce remuneration and related policies and the alignment of incentives and rewards with culture, taking these into account when setting the policy for 
Executive Director remuneration.
MONY Group PLC Annual Report and Accounts 2024 – 113
Financial statements
Governance
Strategic report

Relative importance of spend on pay 
The following table shows the Company’s actual spend on pay (for all employees) relative to 
dividends, tax and retained profits:
2023
2024
Change %
Staff costs (£m)
68.6
67.3
(2)%
Dividends (£m)
63.4
65.5
3%
Tax (£m)
19.8
28.5
44%
Profit after tax (£m)
72.3
80.2
11%
Consideration by the Directors of matters relating 
to Directors’ remuneration
During 2024 the following Independent Non-Executive Directors were members of the 
Remuneration Committee: Rakesh Sharma, Chair of the Committee; Sarah Warby; Caroline 
Britton; Mary Beth Christie; and Jonathan Bewes from 1 July 2024. Biographies of the current 
members of the Remuneration Committee are set out on pages 66 and 67. 
The Remuneration Committee’s duties include:
	· determining the policy for the remuneration of the Chair, Executive Directors and 
Executive management;
	· determining the remuneration package of the Chair, Executive Directors and Executive 
management, including, where appropriate, bonuses, incentive payments and pension 
arrangements within the terms of the agreed framework and policy;
	· ensuring the remuneration practices and policies for the wider workforce are aligned to 
our strategy and culture; and
	· determining awards under the Company’s share-based incentive schemes.
Only members of the Committee have the right to attend Committee meetings. Other individuals 
may be invited to attend meetings as and when appropriate, including the Chair of the Board, 
the CEO, the CFO, the Chief People Officer, the Head of Reward, the Deputy Company Secretary 
and the external remuneration adviser. 
In 2024, we carried out the annual evaluation of the Remuneration Committee’s effectiveness as 
part of an internally facilitated Board Performance Review process. The outcome of the review 
determined that it continues to be effective in fulfilling its role and that actions implemented in 
response to previous reviews had been successfully implemented. For further information 
regarding the Board Performance Review please see pages 78 to 81. 
During 2024, the Remuneration Committee and the Company received advice from Deloitte LLP, 
which is an independent remuneration consultant, in connection with remuneration matters 
including the Group’s performance-related Remuneration Policy. Deloitte LLP is a member of 
the Remuneration Consultants Group and is committed to that group’s voluntary code of 
practice for remuneration consultants in the UK. During 2024, Deloitte LLP also provided 
services to the Group in respect of corporate tax and VAT advice and risk advisory work. The 
fees paid to Deloitte LLP for providing advice which materially assisted the Committee in relation 
to Executive remuneration over the financial year under review was £44,150.
Outside appointments
Executive Directors are permitted to accept outside appointments on external boards so long 
as these are not deemed to interfere with the business of the Group. 
Statement of voting at general meeting
The following votes were received from shareholders in respect of the Directors’ Remuneration 
Report at the 2024 Annual General Meeting, as well as the Directors’ Remuneration Policy at the 
2023 AGM:
Remuneration Report (2024 AGM) 
Votes
%
Votes cast in favour1
384,667,903
95.43
Votes cast against
18,410,707
4.57
Total votes cast
403,078,610
100
Abstentions2
7,714,989
 
Remuneration Policy (2023 AGM)
Votes
%
Votes cast in favour1
395,549,425
87.25
Votes cast against
57,819,493
12.75
Total votes cast
453,368,918
100
Abstentions2
3,223,573
 
1	 Includes Chair’s discretionary votes.
2	 A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes validly cast.
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 114
Financial statements
Governance
Strategic report

Service contracts
Each of the Executive Directors has a service contract, which will be available for inspection at 
the Annual General Meeting or at the Company’s registered office. These contracts provide for 
12 months’ notice from the Directors and 12 months’ notice from the Company. They do not 
specify any particular level of compensation in the event of termination or change of control. 
Details of the Group’s policy in respect of loss of office are provided in the Directors’ 
Remuneration Policy.
The dates Executive Directors’ service contracts were entered into are as follows:
Peter Duffy – 1 September 2020
Niall McBride – 1 February 2023
Non-Executive Directors do not have a service contract, but each has received a letter of 
appointment which will be available for inspection at the Annual General Meeting or at the 
Company’s registered office.
These appointments expire on the following dates:
Caroline Britton	
	
31 August 2025
Lesley Jones	
	
31 August 2027
Rakesh Sharma	
	
30 September 2025
Sarah Warby	
	
31 May 2027
Mary Beth Christie	
13 July 2026 
Jonathan Bewes	
	
1 July 2027
In accordance with best practice, the Non-Executive Directors stand for re-election every year. 
No compensation is payable on termination of the employment of Non-Executive Directors 
which may be with or without notice.
This report was approved by the Board and signed on its behalf by:
Rakesh Sharma
Chair of the Remuneration Committee 
14 February 2025
Remuneration Committee Report continued
MONY Group PLC Annual Report and Accounts 2024 – 115
Financial statements
Governance
Strategic report

Our additional 
statutory 
information
This section sets out 
the remainder of our 
mandatory disclosures.
Shazadi Stinton
General Counsel and Company Secretary
Directors’ Report
Annual General Meeting
The Annual General Meeting (‘AGM’) of MONY Group PLC (the ‘Company’) will be held at 
Exchange House, Primrose Street, London EC2A 2EG on Thursday 8 May 2025 at 10.00am. 
The notice convening the meeting, with details of the business to be transacted at the meeting 
and explanatory notes, is set out in a separate AGM circular which will be issued to all 
shareholders on 3 March 2025. 
Dividend
The Directors recommend a final dividend of 9.2p (2023: 8.9p) per ordinary share in respect 
of the year ended 31 December 2024. If approved by shareholders at the forthcoming AGM, 
this will be paid on 16 May 2025 to shareholders on the register at close of business on 
11 April 2025. The final dividend and the interim dividend of 3.3p per ordinary share paid on 
9 September 2024, give a total dividend for the year of 12.5p (2023: 12.1p) per ordinary share.
Issued share capital and control
As at 31 December 2024, the issued share capital of the Company was £107,483 comprising 
537,415,395 ordinary shares of 0.02p each. Full details of the share capital of the Company 
and changes to share capital during the year are set out in note 19 to the Group financial 
statements on page 151.
The information in note 9 is incorporated by reference and forms part of this Directors’ Report.
At the 2024 AGM, shareholders authorised the Directors to allot up to 357,603,012 ordinary 
shares in the capital of the Company. Directors will seek authority from shareholders at the 
forthcoming AGM to allot up to 357,920,975 ordinary shares. Of this amount approximately 
178,960,487 shares (representing approximately 33.3% of the Company’s issued ordinary share 
capital) can only be allotted pursuant to a fully pre-emptive offer.
Holders of ordinary shares are entitled to receive dividends when declared, to receive the 
Company’s Annual Report, to attend and speak at general meetings of the Company, to appoint 
proxies and to exercise voting rights.
On a show of hands at a general meeting of the Company, every holder of ordinary shares 
present in person or by proxy, and entitled to vote, has one vote and, on a poll, every holder 
of ordinary shares present in person or by proxy, and entitled to vote, has one vote for every 
ordinary share held. Electronic and paper proxy appointments and voting instructions must be 
received not later than 48 hours before the meeting. A holder of ordinary shares can lose the 
entitlement to vote and the right to receive dividends where that holder fails to comply with a 
disclosure notice issued under section 793 of the Companies Act 2006. There are no issued 
shares in the Company with special rights with regard to control of the Company.
The Company operates a Share Incentive Plan which entitles all employees to purchase ordinary 
shares in the Company using money deducted from their pre-tax salary. Plan shares are held in 
trust for participants by Equiniti Share Plan Trustees Limited the (‘Trustee’).
MONY Group PLC Annual Report and Accounts 2024 – 116
Financial statements
Governance
Strategic report

Directors’ Report continued
Issued share capital and control continued
Voting rights are exercised by the Trustee in accordance with participants’ instructions. If a 
participant does not submit an instruction to the Trustee, no vote is registered. In addition, the 
Trustee does not vote on any unawarded or forfeited shares held under the Plan as surplus 
assets. As at the date of this report, the Trustee held 0.04% of the issued ordinary share capital 
in the Company.
The Company operates a Long Term Incentive Plan (the ‘Plan’) and shares are held by the 
Trustee, Ocorian Limited (‘Ocorian’), pending vesting of the shares awarded under the Plan. 
Ocorian does not vote on any shares held in trust. As at the date of this report, Ocorian held 
0.0003% of the issued ordinary share capital in the Company. 
Full details of the rights and obligations attaching to the Company’s share capital are contained 
in its Articles of Association which are published on our website. 
All of the Company’s share schemes contain provisions relating to a change of control. 
Outstanding options and awards normally vest and become exercisable on a change of control 
subject to satisfaction of any performance conditions at that time. Save in respect of provisions 
of the Company’s share schemes, there are no agreements between the Company and its 
Directors or employees providing compensation for loss of office or employment (whether 
through resignation, purported redundancy or otherwise) that occurs because of a takeover bid.
The Company holds a significant agreement which would be terminable upon a change of 
control: the revolving credit facility, both with Barclays Bank PLC, Santander and HSBC Innovation. 
During the year, the RCF term was extended from three to four years, which means that the 
current RCF is due for renewal in June 2028.
Restrictions on the transfer of securities
Whilst the Board has the power under the Articles of Association to refuse to register a transfer 
of shares, there are no restrictions on the transfer of shares other than:
	· certain restrictions may from time to time be imposed by laws and regulations (e.g. insider 
trading laws); and
	· pursuant to the Listing Rules of the Financial Conduct Authority whereby certain Directors, 
officers and employees of the Group require the approval of the Company to deal in ordinary 
shares of the Company.
The Company is not aware of any agreements between shareholders that may result in 
restrictions on the transfer of securities and/or voting rights.
Authority to purchase own shares
The Company was authorised at the 2024 AGM to purchase up to 107,388,292 of its own shares 
in the market. No shares were purchased under this authority in 2024. Directors will seek 
authority from shareholders at the forthcoming AGM for the Company to purchase, in the 
market, up to 107,483,776 shares. 
As announced on 17 February 2025, we will be conducting a share buyback programme of up 
to £30 million, which will deliver enhanced value for our shareholders. This buyback reflects our 
ongoing commitment to sustainable shareholder returns, in addition to investment in organic 
and acquisitive growth, as a path to creating long-term, sustainable shareholder value. 
The Directors made this decision based upon the strength of the Company’s balance sheet 
and cash flow conversion, which provides flexibility to commence enhanced distributions to 
shareholders, and this will be funded by our expected cash generation in 2025. When making 
this decision the Directors took into account the effects on earnings per share and the interests 
of shareholders generally.
Major shareholders 
As at 31 December 2024, the Company had been notified of the following significant holdings 
of voting rights in its ordinary shares in accordance with the Financial Conduct Authority’s 
Disclosure Guidance and Transparency Rules:
Shareholder
Number of
shares/voting
rights notified
Percentage of
shares/voting
rights notified
Gruppo MutuiOnline SpA
43,050,000
8.02
Prudential plc Group of Companies 
27,061,089
5.07
BlackRock, Inc.
Undisclosed
<5.00
Allianz Global Investors GmbH
26,794,299
4.99
Massachusetts Financial Services Company
26,749,045
4.98
Ameriprise Financial, Inc. and its group
27,199,089
4.94
Heronbridge Investment Management LLP
26,517,435
4.94
M & G PLC
26,382,836
4.91
Standard Life Investments Holdings Limited
25,417,919
4.60
FIL Limited
24,758,460
4.52
Jupiter Fund Management PLC
22,512,388
4.19
State Street Nominees
20,581,165
3.76
All interests disclosed to the Company in accordance with Rule 5 of The Disclosure Guidance 
and Transparency Rules that have occurred since 31 December 2024 can be found of the 
Group’s website.
MONY Group PLC Annual Report and Accounts 2024 – 117
Financial statements
Governance
Strategic report

Directors’ Report continued
Directors
The Directors who served during the year are set out on pages 66 and 67. Further details 
relating to Board and Committee composition are disclosed in the Corporate Governance 
Report on page 70.
The Articles of Association provide that a Director may be appointed by an ordinary resolution 
of shareholders or by the existing Directors, either to fill a vacancy or as an additional Director. 
All eligible Directors will retire and offer themselves for election or re-election at the 2025 AGM 
in accordance with the 2018 UK Corporate Governance Code.
The Executive Directors serve under rolling contracts that are terminable upon 12 months’ 
notice from either party. The Non-Executive Directors serve under letters of appointment. 
Copies of service contracts and letters of appointment are available for inspection at the 
Company’s registered office during normal business hours and will be available for inspection 
at the Company’s AGM.
The Directors’ Remuneration Report, which includes the Directors’ interests in the Company’s 
shares, is set out on page 97. 
Directors’ powers
The Board of Directors may exercise all the powers of the Company subject to the provisions 
of relevant legislation, the Company’s Articles of Association and any directions given by the 
Company in general meeting.
Directors’ indemnities
During the financial year ended 31 December 2024 and up to the date of this Directors’ Report, 
the Company has maintained appropriate liability insurance for its Directors and officers.
The Company has granted indemnities to each of its Directors and the Company Secretary to 
the extent permitted by law and its Articles of Association. These indemnities were in force 
throughout the year ended 31 December 2024 and remain in force as at the date of this report 
in relation to certain losses and liabilities which the Directors or Company Secretary may incur 
in the course of acting as Directors, Company Secretary or employees of the Company or of any 
associated company. In addition, the Company grants similar indemnities to senior managers 
of the Group who are subject to the provisions of SMCR. 
Directors’ conflicts of interest
As permitted by the Companies Act 2006, the Company’s Articles of Association enable 
Directors to authorise potential conflicts of interest. The Company has a formal procedure for 
notification and authorisation to be sought, prior to the appointment of any new Director or 
prior to a new conflict arising. If a conflict is deemed to exist, the relevant Director will excuse 
themselves from consideration for discussions relating to that conflict. This procedure enables 
non-conflicted Directors to impose limits or conditions when giving or reviewing authorisation. 
It also requires the Board to review the register of Directors’ conflicts annually and on an ad hoc 
basis when necessary. The Board has complied with this procedure during the year. 
Related party transactions
Internal controls are in place to ensure that any related party transactions involving Directors, 
or their closely associated persons, are conducted on an arm’s length basis and are properly 
recorded and disclosed where appropriate. During the year, no Director had any material 
interest in any contract of significance to the Group’s business.
Information required by UK Listing Rules 6.6.1R
The information required to be disclosed in accordance with UKLR 6.6.1R of the Financial 
Conduct Authority’s Listing Rules can be located in the following pages of this Annual Report 
and Accounts:
Section 
Information to be included 
Location 
1
Interest capitalised 
N/A 
3
Details of long-term incentive schemes
109 
4–5
Waivers of future emoluments
Not applicable 
2, 7–13
Not Applicable
Not applicable 
Employees
The Group places considerable value on the involvement of its employees and uses a number 
of ways to engage with employees on matters that impact them and the performance of the 
Group. These include formal business performance updates by members of Executive 
management for all employees, informal fortnightly floor briefs with the CEO, regular update 
briefings for all employees, regular team meetings, the Group’s intranet site and Teams channels 
which enable easy access to the latest information and policies, and the circulation to employees 
of results and other corporate announcements. This also helps to achieve a common awareness 
amongst employees of the financial and economic factors affecting the performance of the 
Group. The Board appointed Mary Beth Christie, one of our Independent Non-Executive 
Directors, as our “Employee Champion” in September 2024 and has provided the opportunity 
for employees to engage directly with our Non-Executive Directors in order to give them the 
opportunity to understand more about our employees. 
A robust employee engagement survey process is also in place to ensure that employees are 
given a voice in the organisation and that the Group can take action based on employee 
feedback. All employees are able to participate in both the Company’s Share Incentive Plan and 
Save As You Earn Scheme which provide employees with the opportunity to purchase ordinary 
shares in the Company, actively encouraging their interest in the performance of the Group. 
Further information on employee engagement can be found on pages 82 and 83.
MONY Group PLC Annual Report and Accounts 2024 – 118
Financial statements
Governance
Strategic report

Directors’ Report continued
Equal opportunities
The Group is committed to providing equality of opportunity to all employees without 
discrimination and applies fair and equitable employment policies which seek to promote entry 
into and progression within the Group. Appointments are determined solely by application of 
job criteria, personal ability, behaviour and competency.
In 2024 the Group has continued to commit to the Race at Work Charter which we originally 
signed up to in 2020. This is a public commitment to prioritising action on race equity as part of 
the Group’s Race Equity Plan. The plan includes a specific commitment at Board level to zero 
tolerance of racial harassment or bullying. This means that all allegations of racial bullying or 
harassment will be taken seriously and managed consistently and in line with the Group’s 
Anti-Bullying and Harassment Policy, with formal action taken where necessary.
In the opinion of the Directors, all employee policies are deemed to be effective and in 
accordance with their intended aims.
Disabled persons have equal opportunities when applying for vacancies, with due regard to 
their skills and abilities. Procedures ensure that disabled employees are fairly treated in respect 
of training and career development. For those employees that become disabled during the 
course of their employment, the Group is supportive so as to provide an opportunity for them 
to remain with the Group, wherever reasonably practicable.
Business relationships with suppliers, customers and others 
You can read about how our Directors had regard to the need to foster the Group’s business 
relationships with suppliers, customers and others and the effect of that regard on pages 26 
to 33.
Borrowings
The Company holds a significant agreement which would be terminable upon a change 
of control: the revolving credit facility, both with Barclays Bank PLC, Santander and 
HSBC Innovation. 
Political donations
During the financial year ended 31 December 2024, the Group did not make any political 
donations (2023: £nil).
Post balance sheet events
There have been no events that either require adjustment to the financial statements or are 
important in the understanding of the Company’s current position.
Auditor and disclosure of information
The Directors who held office at the date of this report confirm that, so far as they are each 
aware, there is no relevant audit information of which the Company’s auditor is unaware, and 
each such Director has taken all the steps that he or she ought to have taken as a Director to 
make himself or herself aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information.
Auditor
The Board approved the Audit Committee’s recommendation to put a resolution to 
shareholders recommending the reappointment of KPMG LLP as the Company’s auditor, and 
KPMG LLP has indicated its willingness to accept reappointment as auditor of the Company. The 
audit partner was rotated in Q2 2023 in accordance with the FRC’s Ethical Standard 3 (Revised).
The Audit Committee, in its recommendation, confirmed that: (1) the recommendation was free 
from influence by a third party; and (2) no contractual term of the kind mentioned in Article 
16(6) of the EU Regulation 537/2014 has been imposed on the Company.
A resolution proposing the reappointment of KPMG is contained in the notice of the forthcoming 
AGM and will be proposed to shareholders at that meeting.
MONY Group PLC Annual Report and Accounts 2024 – 119
Financial statements
Governance
Strategic report

Reporting requirements
The following sets out the location of additional information forming part of the Directors’ Report:
Reporting requirement
Location
Strategic Report – Companies Act 2006 
section 414A-D
Strategic Report on pages 2 to 61
DTR4.1.8R – Management Report – the 
Directors’ Report and Strategic Report 
comprise the “Management Report”
Directors’ Report on pages 116 to 120 and 
Strategic Report on pages 2 to 61
Likely future developments of the 
business and Group
Strategic Report on pages 2 to 61
Statement on corporate governance
Corporate Governance Report, Audit 
Committee Report, Risk and Sustainability 
Committee Report, Nomination Committee 
Report and Directors’ Remuneration Report on 
pages 62 to 115
Details of use of financial instruments 
and specific policies for managing 
financial risk
Note 20 to the Group financial statements on 
pages 152 to 153
The Board’s assessment of the Group’s 
internal control systems
Corporate Governance Report on pages 62 to 
87, Audit Committee Report on pages 88 to 93 
and Risk and Sustainability Committee Report 
on pages 94 to 96
Greenhouse gas emissions
Sustainability Report on page 34
Directors’ remuneration including 
disclosures required by Schedule 5 and 
Schedule 8 of SI2008/410 – Large and 
Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 
2008
Directors’ Remuneration Report on pages 97 
to 115
Directors’ Responsibility Statement
Directors’ Responsibility Statement on page 121
Directors’ interests
Directors’ Remuneration Report on pages 97 
to 115
The Strategic Report comprising the inside cover and pages 2 to 61 and this Directors’ Report 
comprising pages 116 to 120 have been approved by the Board and are signed on its behalf by:
Shazadi Stinton
General Counsel and Company Secretary
14 February 2025
Registered office: MONY Group House, St. David’s Park, Ewloe, Deeside CH5 3UZ
Directors’ Report continued
MONY Group PLC Annual Report and Accounts 2024 – 120
Financial statements
Governance
Strategic report

The Directors are responsible for preparing 
the Annual Report and Accounts and the 
Group and Parent Company financial 
statements in accordance with applicable 
law and regulations. 
Company law requires the Directors to 
prepare Group and Parent Company financial 
statements for each financial year. Under that 
law they are required to prepare the Group 
financial statements in accordance with 
UK-adopted international accounting 
standards and applicable law and have 
elected to prepare the Parent Company 
financial statements in accordance with UK 
accounting standards and applicable law, 
including FRS 102 – The Financial Reporting 
Standard applicable in the UK and Republic 
of Ireland.
Under company law the Directors must not 
approve the financial statements unless they 
are satisfied that they give a true and fair view 
of the state of affairs of the Group and Parent 
Company and of the Group’s profit for that 
period. In preparing each of the Group and 
Parent Company financial statements, the 
Directors are required to: 
	· select suitable accounting policies and then 
apply them consistently; 
	· make judgements and estimates that are 
reasonable, relevant, reliable and prudent; 
	· for the Group financial statements, state 
whether they have been prepared in 
accordance with UK-adopted international 
accounting standards; 
	· for the Parent Company financial 
statements, state whether applicable UK 
accounting standards have been followed, 
subject to any material departures 
disclosed and explained in the Parent 
Company financial statements; 
	· assess the Group and Parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern; and 
	· use the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the Parent Company or to cease 
operations, or have no realistic alternative 
but to do so. 
The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Parent 
Company’s transactions and disclose with 
reasonable accuracy at any time the financial 
position of the Parent Company and enable 
them to ensure that its financial statements 
comply with the Companies Act 2006. They 
are responsible for such internal control as 
they determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether 
due to fraud or error, and have general 
responsibility for taking such steps as are 
reasonably open to them to safeguard the 
assets of the Group and to prevent and 
detect fraud and other irregularities. 
Under applicable law and regulations, the 
Directors are also responsible for preparing a 
Strategic Report, Directors’ Report, Directors’ 
Remuneration Report and Corporate 
Governance Statement that complies with 
that law and those regulations. 
The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and dissemination 
of financial statements may differ from 
legislation in other jurisdictions. 
In accordance with Disclosure Guidance 
and Transparency Rule (‘DTR’) 4.1.16R, the 
financial statements will form part of the 
annual financial report prepared DTR 4.1.17R 
and 4.1.18R. The Auditor’s Report on these 
financial statements provides no assurance 
over whether the annual financial report 
has been prepared in accordance with 
those requirements.
Responsibility statement of the 
Directors in respect of the 
annual financial report 
We confirm that to the best of our knowledge: 
	· the financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and fair 
view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole; and 
	· the Annual Report and Accounts include 
a fair review of the development and 
performance of the business and the 
position of the issuer and the undertakings 
included in the consolidation taken as a 
whole, together with a description of the 
principal risks and uncertainties that 
they face. 
We consider the Annual Report and Accounts, 
taken as a whole, is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the 
Group’s position and performance, business 
model and strategy.
Peter Duffy
Chief Executive Officer
14 February 2025
Niall McBride
Chief Financial Officer
14 February 2025
Statement of Directors’ Responsibilities in Respect of the Annual Report and the Financial Statements
MONY Group PLC Annual Report and Accounts 2024 – 121
Financial statements
Governance
Strategic report

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 122
Independent Auditor’s Report
to the members of MONY Group PLC
1. Our opinion is unmodified
We have audited the financial statements of MONY Group PLC (‘the Company’) for the year 
ended 31 December 2024, which comprise the Consolidated Statement of Comprehensive 
Income, Consolidated Statement of Financial Position, Consolidated Statement of Changes in 
Equity, Consolidated Statement of Cash Flows, and the related notes, including the accounting 
policies in note 2, and the Company Balance Sheet and Company Statement of Changes in 
Equity, and the related notes, including the accounting policies in note 1 to the Parent Company 
financial statements.
In our opinion: 
	· the financial statements give a true and fair view of the state of the Group’s and of the Parent 
Company’s affairs as at 31 December 2024 and of the Group’s profit for the year then ended; 
	· the Group financial statements have been properly prepared in accordance with UK-adopted 
international accounting standards; 
	· the Parent Company financial statements have been properly prepared in accordance with UK 
accounting standards, including FRS 102 The Financial Reporting Standard applicable in the 
UK and Republic of Ireland; and 
	· the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006. 
Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (‘ISAs (UK)’) 
and applicable law. Our responsibilities are described below. We believe that the audit evidence 
we have obtained is a sufficient and appropriate basis for our opinion. Our audit opinion is 
consistent with our report to the Audit Committee. 
We were first appointed as auditor by the Company before 9 July 2007. The period of total 
uninterrupted engagement is for the 18 financial years ended 31 December 2024. We have 
fulfilled our ethical responsibilities under, and we remain independent of the Group in 
accordance with, UK ethical requirements including the FRC Ethical Standard as applied to 
listed public interest entities. No non-audit services prohibited by that standard were provided. 
Overview
Materiality: Group financial 
statements as a whole
£5.5m (2023: £4.2m)
5.0% (2023: 4.6%) of Group profit before tax
Key audit matters 
vs 2023
Recurring risks
Recoverability of goodwill attributable to the 
Cashback CGU 
Recoverability of Parent Company investment 
in subsidiary and amounts due from 
subsidiary undertakings

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 123
Independent Auditor’s Report continued
to the members of MONY Group PLC
2. Key audit matters: our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) identified by us, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the 
efforts of the engagement team. We summarise below the key audit matters (unchanged from 2023), in decreasing order of audit significance, in arriving at our audit opinion above, together with 
our key audit procedures to address those matters and, as required for public interest entities, our results from those procedures. These matters were addressed, and our results are based on 
procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial statements as a whole, and in forming our opinion thereon, and consequently are incidental to that 
opinion, and we do not provide a separate opinion on these matters. 
The risk
Our response
Recoverability of goodwill attributable 
to the Cashback CGU 
(2024: £68.3m; 2023: £68.3m) 
Refer to page 88 (Audit Committee Report), page 
141 (accounting policy) and pages 147–148 
(financial disclosures).
Forecast based assessment:
The goodwill attributable to the Cashback cash-generating unit (‘CGU’) is 
material. Whilst the headroom for the Cashback CGU has increased in 
the year, there remains a risk of irrecoverability due to ongoing pressure 
on the Cashback business growth as a result of continuing uncertain 
macroeconomic conditions in the UK, including the impact of this on 
discretionary spend of consumers. 
The estimated recoverable amount of the Cashback CGU has been 
determined using the CGU’s fair value less costs of disposal, using 
discounted cash flow projections based on key assumptions, such as 
revenue growth in the forecast period and the discount rate. 
The effect of these matters is that, as part of our risk assessment for 
audit planning purposes, we determined that fair value less cost of 
disposal of the Cashback CGU involves a degree of estimation 
uncertainty, with a potential range of reasonable outcomes greater 
than our materiality for the financial statements as a whole.
In conducting our final audit work, we concluded that reasonably 
possible changes to key assumptions in the fair value less cost of 
disposal of the Cashback CGU would not be expected to result in 
an impairment.
We performed the tests below rather than seeking to rely on any of the 
Group’s controls because the nature of the balance is such that we 
would expect to obtain audit evidence primarily through the detailed 
procedures described.
Our procedures included: 
	· Benchmarking assumptions: We assessed and challenged the 
forecast revenue growth rate through comparison to external 
industry forecasts, historical performance and our understanding 
of the Cashback business. We independently derived an acceptable 
range for the discount rate and compared that with the Group’s 
selected discount rate. 
	· Sensitivity analysis: We performed a sensitivity analysis on the key 
assumptions to identify the breakeven point for the discount rate and 
revenue growth rate. We also performed a sensitivity analysis on a 
combined reasonably possible scenario.
	· Assessing transparency: We assessed the adequacy of disclosures 
and whether the disclosures reflect the risks inherent in the 
recoverable amount of the goodwill. 
Our results
We found the Group’s conclusion that there is no impairment of the 
Cashback CGU goodwill to be acceptable (2023: acceptable).

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 124
Independent Auditor’s Report continued
to the members of MONY Group PLC
The risk
Our response
Recoverability of Parent Company 
investment in subsidiary and amounts 
due from subsidiary undertakings
Investment in subsidiary (£181.7m; 
2023: £181.7m) 
Amounts due from subsidiary undertakings 
(£221.2m; 2023: £224.3m) 
Refer to page 88 (Audit Committee Report), page 
164 (accounting policy) and page 165 (financial 
disclosures).
Low risk, high value:
The carrying amount of the Parent Company’s investment in subsidiary 
and amounts due from subsidiary undertakings represents 99.8% 
(2023: 99.6%) of the Parent Company’s total assets. 
Their recoverability is not a high risk of significant misstatement or 
subject to significant judgement. However, due to their materiality in the 
context of the Parent Company financial statements, these are 
considered to be the areas that had the greatest effect on our overall 
Parent Company audit.
We performed the tests below rather than seeking to rely on any of the 
Parent Company’s controls because the nature of the balances is such 
that we would expect to obtain audit evidence primarily through the 
detailed procedures described. 
Our procedures included: 
	· Test of detail: We compared the carrying amount of the investment 
in subsidiary with its draft balance sheet to identify whether its net 
assets, being an approximation of the minimum recoverable amount, 
were in excess of its carrying amount. 
	· Test of detail: For the amounts due from subsidiary undertakings, 
we assessed historical intercompany dividends paid by the group 
trading entities to their immediate parent company, to assess their 
ability to repay amounts due to the ultimate parent company. With 
reference to the net assets of the relevant subsidiary draft balance 
sheet, we also assessed whether they have a positive net asset value 
and therefore coverage of the amounts owed.
	· Comparing valuations: We compared the net assets of the Parent 
Company to the market capitalisation of the Group to identify any 
indicators of impairment and assess reasonableness of the 
recoverability assessment. 
Our results 
We found the Company’s conclusion that there is no impairment of its 
investment in subsidiary and amounts due from subsidiary 
undertakings to be acceptable (2023: acceptable).
2. Key audit matters: our assessment of risks of material misstatement continued

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 125
Independent Auditor’s Report continued
to the members of MONY Group PLC
3. Our application of materiality and an overview of the scope 
of our audit
Our application of materiality
Materiality for the Group financial statements as a whole was set at £5.5m (2023: £4.2m), 
determined with reference to a benchmark of Group profit before tax, of which it represents 
5.0% (2023: 4.5%). 
Materiality for the Parent Company financial statements as a whole was set at £4.0m 
(2023: £4.1m), determined with reference to a benchmark of Parent Company total assets, 
of which it represents 1.0% (2023: 1.0%). 
In line with our audit methodology, our procedures on individual account balances and 
disclosures were performed to a lower threshold, performance materiality, so as to reduce 
to an acceptable level the risk that individually immaterial misstatements in individual account 
balances add up to a material amount across the financial statements as a whole. 
Performance materiality was set at 75% (2023: 75%) of materiality for the financial statements 
as a whole, which equates to £4.1m (2023: £3.2m) for the Group and £3.0m (2023: £3.1m) for the 
Parent Company. We applied this percentage in our determination of performance materiality 
because we did not identify any factors indicating an elevated level of risk. 
We agreed to report to the Audit Committee any corrected or uncorrected identified 
misstatements exceeding £0.3m (2023: £0.2m), in addition to other identified misstatements 
that warranted reporting on qualitative grounds. 
Overview of the scope of our audit
This year, we applied the revised group auditing standard in our audit of the consolidated 
financial statements. The revised standard changes how an auditor approaches the 
identification of components and how the audit procedures are planned and executed 
across components. 
In particular, the definition of a component has changed, shifting the focus from how the 
entity prepares financial information to how we, as the Group auditor, plan to perform audit 
procedures to address group risks of material misstatement (‘RMMs’). Similarly, the Group 
auditor has an increased role in designing the audit procedures as well as making decisions on 
where these procedures are performed (centrally and/or at component level) and how these 
procedures are executed and supervised. As a result, we assess scoping and coverage in a 
different way and comparisons to prior period coverage figures are not meaningful. In this 
report we provide an indication of scope coverage on the new basis. 
We performed risk assessment procedures to determine which of the Group’s components 
are likely to include risks of material misstatement to the Group financial statements and 
which procedures to perform at these components to address those risks.
In total, we identified six components, having considered our evaluation of factors including 
the Group’s operational structure, how financial information is reported, common information 
systems and our ability to perform audit procedures centrally. 
Group profit before tax
£108.7m (2023: £92.1m)
Group materiality
£5.5m (2023: £4.2m)
£5.5m
Whole financial statements materiality 
(2023: £4.2m)
£4.1m
Whole financial statements performance 
materiality (2023: £3.2m)
£5.3m
Range of materiality at two components 
(£2.6m to £5.3m) (2023: £1.5m to £3.4m)
£0.3m
Misstatements reported to the Audit 
Committee (2023: £0.2m)
 Group PBT
 Group materiality
Of those, we identified one quantitatively significant component which contained the largest 
percentage of total revenue or total assets of the Group, for which we performed 
audit procedures. 
We also identified one component as requiring special audit consideration, owing to Group risks 
relating to treasury and borrowings residing in the component.
Accordingly, as the Group auditor, we performed audit procedures on two components. We also 
performed the audit of the Parent Company. 
We set the component materialities at £5.3m for the quantitatively significant component and 
£2.6m for the component requiring special audit consideration, having regard to the mix of size 
and risk profile of the Group across the components.
Our audit procedures covered 96% of Group revenue. 
We performed audit procedures in relation to Group balances, including goodwill and tax, and 
components which in total account for 91% of total profits and losses that made up Group profit 
before tax and 99% of Group total assets. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 126
Independent Auditor’s Report continued
to the members of MONY Group PLC
3. Our application of materiality and an overview of the scope 
of our audit continued
Impact of controls on our group audit
The scope of our audit work performed was predominantly substantive as we placed limited 
reliance upon the Group’s internal control over financial reporting.
We identified the Group’s financial reporting system and the revenue systems used by in-scope 
components for the Group audit to be the core IT systems relevant to our audit, with the latter 
consisting of a number of different systems reflecting acquisitions and different brands within 
the business.
We used IT specialists to assist us in assessing the design and operating effectiveness of the 
general IT controls of the financial reporting system and automated controls over journals. 
Following our testing, we relied on these general IT and automated controls in determining the 
work to be performed, including determining our high risk criteria for journals testing.
Given the nature of revenue and the various revenue IT systems used by the Group, it was more 
efficient to take a fully substantive approach in our audit of revenue, including performing data 
analytics routines. As such, direct testing was performed over the completeness and reliability 
of data used in these routines. In other areas of the audit, we predominantly took a substantive 
approach as this was more efficient and accordingly we planned and performed additional 
substantive testing rather than relying on controls.
4. The impact of climate change on our audit 
In planning our audit, we have considered the potential impact of risks arising from climate 
change on the Group’s business and its financial statements.
The Group has set out its commitments to be operationally net zero by 2030 and net zero by 
2050. Further information is provided in the Group’s Task Force for Climate-Related Financial 
Disclosures (‘Climate Risk Disclosures’) on pages 41 to 45. 
As a part of our audit we have performed a risk assessment, including making enquiries of 
management, reading Board meeting minutes and applying our knowledge of the Group and 
sector in which it operates to understand the extent of the potential impact of climate change 
risk on the Group’s financial statements. Taking into account the nature of the business, we have 
not assessed climate related risk to be significant to our audit this year. There was no impact on 
our key audit matters. 
We have read the Group’s Climate Risk Disclosures disclosures in the front half of the Annual 
Report and considered consistency with the financial statements and our audit knowledge.
Our audit procedures covered the following percentage of Group revenue:
96%
Group revenue
We performed audit procedures in relation to components that accounted for the following 
percentages of the total profits and losses that made up Group profit before tax and Group 
total assets:
99%
91%
Group total assets
Total profits and losses that made 
up Group profit before tax

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 127
Independent Auditor’s Report continued
to the members of MONY Group PLC
5. Going concern 
The Directors have prepared the financial statements on the going concern basis as they do not 
intend to liquidate the Group or the Parent Company or to cease their operations, and as they 
have concluded that the Group’s and the Parent Company’s financial position means that this is 
realistic. They have also concluded that there are no material uncertainties that could have cast 
significant doubt over their ability to continue as a going concern for at least a year from the 
date of approval of the financial statements (‘the going concern period’). 
We used our knowledge of the Group, its industry and the general economic environment to 
identify the inherent risks to its business model and analysed how those risks might affect the 
Group’s and the Parent Company’s financial resources or ability to continue operations over the 
going concern period. The risks that we considered most likely to adversely affect the Group’s 
and the Parent Company’s available financial resources and metrics relevant to debt covenants 
over this period were:
	· the competitive environment and a reduction in consumer demand; 
	· the impact of increased macroeconomic uncertainties including inflation in the wider UK 
economy; 
	· the potential impact of a significant data breach or cyber attack, the resulting fines and 
damage to brand strength and reputation; and 
	· the impact of regulatory changes and government policy reducing the availability of attractive 
products to customers.
We considered whether these risks could plausibly affect the liquidity or covenant compliance in 
the going concern period, including by assessing the degree of downside assumption that, 
individually and collectively, could result in a liquidity issue, taking into account the Group’s 
current and projected cash and facilities (a reverse stress test).
We assessed the completeness and adequacy of the going concern disclosure.
Our conclusions based on this work:
	· we consider that the Directors’ use of the going concern basis of accounting in the preparation 
of the financial statements is appropriate;
	· we have not identified, and concur with the Directors’ assessment that there is not, a material 
uncertainty related to events or conditions that, individually or collectively, may cast 
significant doubt on the Group’s or Parent Company’s ability to continue as a going concern 
for the going concern period;
	· we have nothing material to add or draw attention to in relation to the Directors’ statement in 
note 2 to the financial statements on the use of the going concern basis of accounting with no 
material uncertainties that may cast significant doubt over the Group and Company’s use of 
that basis for the going concern period, and we found the going concern disclosure in note 2 
to be acceptable; and
	· the related statement under the UK Listing Rules set out on page 118 is materially consistent 
with the financial statements and our audit knowledge.
However, as we cannot predict all future events or conditions and as subsequent events may 
result in outcomes that are inconsistent with judgements that were reasonable at the time they 
were made, the above conclusions are not a guarantee that the Group or the Parent Company 
will continue in operation. 
6. Fraud and breaches of laws and regulations – ability to detect
Identifying and responding to risks of material misstatement due to fraud
To identify risks of material misstatement due to fraud (‘fraud risks’) we assessed events or 
conditions that could indicate an incentive or pressure to commit fraud or provide an 
opportunity to commit fraud. Our risk assessment procedures included:
	· enquiring of Directors, the Audit Committee, Internal Audit and inspection of policy 
documentation as to the Group’s high-level policies and procedures to prevent and detect 
fraud, including the Internal Audit function, and the Group’s channel for “whistleblowing”, 
as well as whether they have knowledge of any actual, suspected or alleged fraud;
	· reading Board, Audit Committee, and Risk and Sustainability Committee meeting minutes; 
	· considering remuneration incentive schemes and performance targets for Directors including 
the revenue growth, adjusted EBITDA and adjusted EPS growth targets for remuneration; 
	· using analytical procedures to identify any unusual or unexpected relationships; and 
	· consultation with our cyber and forensic professionals regarding the identified fraud risk 
factors and the design of the audit procedures planned in response to these. 
We communicated identified fraud risks throughout the audit team and remained alert to any 
indications of fraud throughout the audit.
As required by auditing standards, and taking into account possible pressures to meet profit 
targets, we perform procedures to address the risk of management override of controls, in 
particular the risk that Group management may be in a position to make inappropriate 
accounting entries and the risk of bias in accounting estimates and judgements such as the 
recoverable amount of goodwill attributed to the Cashback cash-generating unit. On this audit 
we do not believe there is a fraud risk related to revenue recognition because the degree of 
estimation subjectivity for the revenue accrual is low and revenue generated throughout the 
period converts to cash within a reasonably short period. 
We did not identify any additional fraud risks.
We performed procedures including: 
	· identifying journal entries and other adjustments to test based on risk criteria and comparing 
the identified entries to supporting documentation. These included those posted to unusual 
accounts and those posted by senior finance management; and
	· assessing whether the judgements made in making accounting estimates are indicative of a 
potential bias.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 128
Independent Auditor’s Report continued
to the members of MONY Group PLC
6. Fraud and breaches of laws and regulations – ability to detect 
continued
Identifying and responding to risks of material misstatement due to 
non‑compliance with laws and regulations
We identified areas of laws and regulations that could reasonably be expected to have a material 
effect on the financial statements from our general commercial and sector experience, through 
discussion with the Directors and other management (as required by auditing standards), and 
from inspection of the Group’s regulatory correspondence and discussed with the Directors and 
other management the policies and procedures regarding compliance with laws and regulations. 
As the Group is regulated, our assessment of risks involved gaining an understanding of the control 
environment including the entity’s procedures for complying with regulatory requirements. 
We communicated identified laws and regulations throughout our team and remained alert to 
any indications of non-compliance throughout the audit. 
The potential effect of these laws and regulations on the financial statements varies considerably. 
Firstly, the Group is subject to laws and regulations that directly affect the financial statements 
including financial reporting legislation (including related companies legislation), distributable 
profits legislation and taxation legislation and we assessed the extent of compliance with these 
laws and regulations as part of our procedures on the related financial statement items. 
Secondly, the Group is subject to many other laws and regulations where the consequences of 
non-compliance could have a material effect on amounts or disclosures in the financial statements, 
for instance through the imposition of fines or litigation. We identified the following areas as 
those most likely to have such an effect: data protection laws and laws and regulations of various 
bodies that regulate the Group’s activities including the Competition and Marketing Authority 
(‘CMA’), the Financial Conduct Authority (‘FCA’), the Information Commissioner’s Office (‘ICO’), the 
Office of Gas and Electricity Markets (‘Ofgem’) and the Office of Communications (‘Ofcom’). 
Auditing standards limit the required audit procedures to identify non-compliance with these 
laws and regulations to enquiry of the Directors and other management and inspection of 
regulatory and legal correspondence, if any. Therefore, if a breach of operational regulations is 
not disclosed to us or evident from relevant correspondence, an audit will not detect that breach.
Context of the ability of the audit to detect fraud or breaches of law or regulation
Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have 
detected some material misstatements in the financial statements, even though we have 
properly planned and performed our audit in accordance with auditing standards. For example, 
the further removed non-compliance with laws and regulations is from the events and 
transactions reflected in the financial statements, the less likely the inherently limited 
procedures required by auditing standards would identify it. 
In addition, as with any audit, there remained a higher risk of non-detection of fraud, as this may 
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal 
controls. Our audit procedures are designed to detect material misstatement. We are not 
responsible for preventing non-compliance or fraud and cannot be expected to detect 
non‑compliance with all laws and regulations.
7. We have nothing to report on the other information in the 
Annual Report
The Directors are responsible for the other information presented in the Annual Report 
together with the financial statements. Our opinion on the financial statements does not 
cover the other information and, accordingly, we do not express an audit opinion or, except 
as explicitly stated below, any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, consider whether, based 
on our financial statements audit work, the information therein is materially misstated or 
inconsistent with the financial statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information.
Strategic Report and Directors’ Report 
Based solely on our work on the other information: 
	· we have not identified material misstatements in the Strategic Report and the Directors’ Report; 
	· in our opinion the information given in those reports for the financial year is consistent with 
the financial statements; and 
	· in our opinion those reports have been prepared in accordance with the Companies Act 2006.
Directors’ Remuneration Report 
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly 
prepared in accordance with the Companies Act 2006. 
Disclosures of emerging and principal risks and longer-term viability 
We are required to perform procedures to identify whether there is a material inconsistency 
between the Directors’ disclosures in respect of emerging and principal risks and the Viability 
Statement, and the financial statements and our audit knowledge. 
Based on those procedures, we have nothing material to add or draw attention to in relation to: 
	· the Directors’ confirmation within the Risk Management Statement that they have carried out 
a robust assessment of the emerging and principal risks facing the Group, including those 
that would threaten its business model, future performance, solvency and liquidity;
	· the emerging and principal risks disclosures describing these risks and how emerging risks 
are identified, and explaining how they are being managed and mitigated; and 
	· the Directors’ explanation in the Viability Statement of how they have assessed the prospects 
of the Group, over what period they have done so and why they considered that period to be 
appropriate, and their statement as to whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 129
Independent Auditor’s Report continued
to the members of MONY Group PLC
7. We have nothing to report on the other information in the 
Annual Report continued
Disclosures of emerging and principal risks and longer-term viability continued 
We are also required to review the Viability Statement, set out on page 60 under the UK Listing 
Rules. Based on the above procedures, we have concluded that the above disclosures are 
materially consistent with the financial statements and our audit knowledge.
Our work is limited to assessing these matters in the context of only the knowledge acquired 
during our financial statements audit. As we cannot predict all future events or conditions and 
as subsequent events may result in outcomes that are inconsistent with judgements that were 
reasonable at the time they were made, the absence of anything to report on these statements 
is not a guarantee as to the Group’s and Company’s longer-term viability.
Corporate governance disclosures 
We are required to perform procedures to identify whether there is a material inconsistency 
between the Directors’ corporate governance disclosures and the financial statements and our 
audit knowledge.
Based on those procedures, we have concluded that each of the following is materially 
consistent with the financial statements and our audit knowledge: 
	· the Directors’ statement that they consider that the Annual Report and financial statements 
taken as a whole is fair, balanced and understandable, and provides the information necessary 
for shareholders to assess the Group’s position and performance, business model and strategy; 
	· the section of the Annual Report describing the work of the Audit Committee, including the 
significant issues that the Audit Committee considered in relation to the financial statements, 
and how these issues were addressed; and
	· the section of the Annual Report that describes the review of the effectiveness of the Group’s 
risk management and internal control systems.
We are required to review the part of the Corporate Governance Statement relating to the 
Group’s compliance with the provisions of the UK Corporate Governance Code specified by 
the UK Listing Rules for our review. We have nothing to report in this respect.
8. We have nothing to report on the other matters on which 
we are required to report by exception 
Under the Companies Act 2006, we are required to report to you if, in our opinion: 
	· adequate accounting records have not been kept by the Parent Company, or returns adequate 
for our audit have not been received from branches not visited by us; or 
	· the Parent Company financial statements and the part of the Directors’ Remuneration Report 
to be audited are not in agreement with the accounting records and returns; or 
	· certain disclosures of Directors’ remuneration specified by law are not made; or 
	· we have not received all the information and explanations we require for our audit. 
We have nothing to report in these respects. 
9. Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 121, the Directors are responsible for: 
the preparation of the financial statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error; assessing 
the Group and Parent Company’s ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern; and using the going concern basis of accounting unless they 
either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so. 
Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the financial statements as 
a whole are free from material misstatement, whether due to fraud or error, and to issue our 
opinion in an auditor’s report. Reasonable assurance is a high level of assurance, but does not 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of the financial statements.
A fuller description of our responsibilities is provided on the FRC’s website at 
www.frc.org.uk/auditorsresponsibilities. 
The Company is required to include these financial statements in an annual financial report 
prepared under Disclosure Guidance and Transparency Rule 4.1.17R and 4.1.18R. This Auditor’s 
Report provides no assurance over whether the annual financial report has been prepared in 
accordance with those requirements.
10. The purpose of our audit work and to whom we owe our 
responsibilities 
This report is made solely to the Company’s members, as a body, in accordance with chapter 3 
of part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and the Company’s members, as a 
body, for our audit work, for this report, or for the opinions we have formed. 
Jatin Patel (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
15 Canada Square
London
E14 5GL
14 February 2025

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 130
Consolidated Statement of Comprehensive Income
for the year ended 31 December 2024
Note
Year ended
31 December
2024
£m
Year ended
31 December
2023
£m
Revenue
3
439.2
432.1
Cost of sales
 
(148.6)
(139.7)
Gross profit
 
290.6
292.4
Distribution expenses
 
(34.4)
(41.8)
Administrative expenses
 
(142.9)
(153.3)
Operating profit
5
113.3
97.3
Finance income
7
0.3
0.1
Finance expense
7
(4.9)
(5.3)
Profit before tax
 
108.7
92.1
Taxation
8
(28.5)
(19.8)
Profit for the year
 
80.2
72.3
Total other comprehensive income – items that will not be reclassified to profit and loss:
 
 
Change in fair value of financial instruments
13
1.4
(0.1)
Total comprehensive income for the year
 
81.6
72.2
Profit/(Loss) attributable to:
 
 
Owners of the Company
 
80.6
72.7
Non-controlling interest
27
(0.4)
(0.4)
Profit for the year
 
80.2
72.3
Total comprehensive income attributable to:
 
 
Owners of the Company
 
82.0
72.6
Non-controlling interest
27
(0.4)
(0.4)
Total comprehensive income for the year
 
81.6
72.2
All profit and other comprehensive income relate to continuing operations.
Earnings per share
Basic earnings per ordinary share (p)
9
15.0
13.5
Diluted earnings per ordinary share (p)
9
14.9
13.5

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 131
Consolidated Statement of Financial Position
at 31 December 2024
Note
31 December
2024
£m
31 December
2023
£m
Assets
Non-current assets
 
 
 
Property, plant and equipment
11
28.3
32.1
Intangible assets and goodwill
12
252.5
260.3
Other investments
13
6.8
5.4
Total non-current assets
 
287.6
297.8
Current assets
 
 
Trade and other receivables
14
82.6
79.3
Prepayments
 
9.2
10.1
Current tax assets
 
0.5
1.3
Cash and cash equivalents
 
22.4
16.6
Total current assets
 
114.7
107.3
Total assets
 
402.3
405.1
The Financial Statements were approved by the Board of Directors and authorised for issue on 
14 February 2025. They were signed on its behalf by:
Peter Duffy
Chief Executive Officer
Niall McBride
Chief Financial Officer 
Note
31 December
2024
£m
31 December
2023
£m
Liabilities
Non-current liabilities
 
 
Other payables
15
22.2
25.4
Provisions
16
5.5
—
Deferred tax liabilities
17
13.1
15.8
Total non-current liabilities
 
40.8
41.2
Current liabilities
 
 
Trade and other payables
15
104.6
103.3
Borrowings
18
12.0
34.5
Total current liabilities
 
116.6
137.8
Total liabilities
 
157.4
179.0
Equity
 
 
Share capital
19
0.1
0.1
Share premium
 
205.6
205.5
Reserve for own shares
 
(1.7)
(2.4)
Retained earnings
 
(29.3)
(46.3)
Other reserves
 
65.0
63.6
Equity attributable to the owners of the Company
 
239.7
220.5
Non-controlling interest
27
5.2
5.6
Total equity
 
244.9
226.1
Total equity and liabilities
 
402.3
405.1

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 132
Consolidated Statement of Changes in Equity
for the year ended 31 December 2024
Note
Share 
capital
£m
Share
premium
£m
Reserve for
own shares
£m
Retained
earnings
£m
Other
reserves
£m
Equity
attributable
 to the
owners of
the Company
£m
Non-
controlling
interest
£m
Total 
equity
£m
At 1 January 2023
 
0.1
205.4
(2.4)
(58.1)
63.7
208.7
6.0
214.7
Profit for the year
 
—
—
—
72.7
— 
72.7
(0.4)
72.3
Other comprehensive income for the year
13
—
—
—
—
(0.1)
(0.1)
—
(0.1)
Total comprehensive income for the year
 
—
—
—
72.7
(0.1)
72.6
(0.4)
72.2
New shares issued
 
—
0.1
—
—
—
0.1
—
0.1
Purchase of shares by employee trusts
 
—
—
(0.5)
—
—
(0.5)
—
(0.5)
Exercise of LTIP awards
 
—
—
0.5
(0.5)
—
—
—
—
Equity dividends
10
—
—
—
(63.4)
—
(63.4)
—
(63.4)
Share-based payments
22
—
—
—
3.0
—
3.0
—
3.0
At 31 December 2023
 
0.1
205.5
(2.4)
(46.3)
63.6
220.5
5.6
226.1
Profit for the year
 
—
—
—
80.6
—
80.6
(0.4)
80.2
Other comprehensive income for the year
13
—
—
—
—
1.4
1.4
—
1.4
Total comprehensive income for the year
 
—
—
—
80.6
1.4
82.0
(0.4)
81.6
New shares issued
 
—
0.1
—
—
—
0.1
—
0.1
Purchase of shares by employee trusts
 
—
—
(0.4)
—
—
(0.4)
—
(0.4)
Exercise of LTIP awards
 
—
—
1.1
(1.1)
—
—
—
—
Equity dividends
10
—
—
—
(65.5)
—
(65.5)
—
(65.5)
Share-based payments
22
—
—
—
3.0
—
3.0
—
3.0
At 31 December 2024
 
0.1
205.6
(1.7)
(29.3)
65.0
239.7
5.2
244.9

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 133
Consolidated Statement of Changes in Equity continued
for the year ended 31 December 2024
Reserve for own shares
The reserve for the Company’s own ordinary shares comprises the cost of the Company’s ordinary shares held by the Group through employee trusts. At 31 December 2024, the Group held 
311,777 (2023: 313,695) ordinary shares at a cost of 0.02p per share (2023: 0.02p) through a Share Incentive Plan trust for the benefit of the Group’s employees.
The Group also held 169,134 (2023: 144,106) shares through an Employee Benefit Trust at an average cost of 242.71p per share (2023: 249.92p) for the benefit of employees participating in the 
various Long Term Incentive Plan schemes.
Other reserves
Other reserves
31 December
2024
£m
31 December
2023
£m
Fair value reserve
6.3
4.9
Merger reserve
16.9
16.9
Revaluation reserve
41.8
41.8
Total
65.0
63.6
The fair value reserve of £6.3m (2023: £4.9m) represents amounts recognised in other comprehensive income in relation to changes in fair value of investments and amounts recognised directly 
in equity on initial recognition of non-controlling interest.
The merger and revaluation reserve balances relate to the acquisition of MONY Group Financial Limited (formerly known as Moneysupermarket.com Financial Group Limited) by the Company. 
The merger reserve of £16.9m (2023: £16.9m) represents 45% of the book value of assets and liabilities transferred and the revaluation reserve of £41.8m (2023: £41.8m) represents 45% of the 
fair value of the intangible assets transferred, net of amounts recycled to retained earnings.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 134
Consolidated Statement of Cash Flows 
for the year ended 31 December 2024
Note
Year ended
31 December
2024
£m
Year ended
31 December
2023
£m
Cash flows from operating activities
Profit for the year
 
80.2
72.3
Adjustments to reconcile Group profit to net cash flow from operating activities:
 
 
Amortisation of intangible assets
12
21.1
30.4
Depreciation of property, plant and equipment
11
4.4
4.2
Net finance expense
7
4.6
5.2
Equity-settled share-based payment transactions
22
3.0
3.0
Income tax expense
8
28.5
19.8
Change in trade and other receivables
 
(2.4)
(17.6)
Change in trade and other payables
 
4.0
13.5
Change in provisions
16
2.6
—
Income tax paid
 
(30.4)
(28.6)
Net cash from operating activities
 
115.6
102.2
Cash flows from investing activities
 
 
Interest received
 
0.3
0.1
Acquisition of property, plant and equipment
 
(0.8)
(0.5)
Acquisition of intangible assets
 
(13.3)
(10.5)
Acquisition of subsidiaries, net of cash acquired
 
—
(10.0)
Net cash used in investing activities
 
(13.8)
(20.9)
Cash flows from financing activities
 
 
Dividends paid
10
(65.5)
(63.4)
Proceeds from share issue
 
0.1
0.1
Purchase of shares by employee trusts
 
(0.4)
(0.5)
Proceeds from borrowings
 
63.0
53.5
Repayment of borrowings
 
(85.5)
(63.0)
Interest paid
 
(4.8)
(5.1)
Repayment of lease liabilities
 
(2.9)
(2.9)
Net cash used in financing activities
 
(96.0)
(81.3)
Net increase in cash and cash equivalents
 
5.8
0.0
Cash and cash equivalents at 1 January
 
16.6
16.6
Cash and cash equivalents at 31 December
20
22.4
16.6

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 135
Changes in Liabilities from Financing Activities
Borrowings
£m
Lease
liabilities
£m
Total
£m
At 1 January 2023
44.0
28.6
72.6
Changes from financing cash flows
 
 
 
Proceeds from borrowings
53.5
—
53.5
Repayment of borrowings
(63.0)
—
(63.0)
Interest paid
(4.1)
(1.0)
(5.1)
Repayment of lease liabilities
— 
(2.9)
(2.9)
Total changes from financing cash flows
(13.6)
(3.9)
(17.5)
Other changes
 
 
 
Interest expense
4.1
1.0
5.1
Extension of existing lease
— 
0.5
0.5
Balance at 31 December 2023
34.5
26.2
60.7
At 1 January 2024
34.5
26.2
60.7
Changes from financing cash flows
 
 
 
Proceeds from borrowings
63.0
—
63.0
Repayment of borrowings
(85.5)
—
(85.5)
Interest paid
(3.9)
(0.9)
(4.8)
Repayment of lease liabilities
—
(2.9)
(2.9)
Total changes from financing cash flows
(26.4)
(3.8)
(30.2)
Other changes
Interest expense
3.9
0.9
4.8
Termination of existing lease
—
(0.3)
(0.3)
At 31 December 2024
12.0
23.0
35.0

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 136
Notes to the Consolidated Financial Statements
1. Corporate information
On 20 May 2024, MONY Group PLC changed its name from Moneysupermarket.com Group PLC.
The Consolidated Financial Statements of MONY Group PLC, a public company incorporated and 
domiciled in England (registered at Mony Group House, St. David’s Park, Ewloe, Deeside, CH5 3UZ), 
and its subsidiaries (together referred to as the ‘Group’) for the year ended 31 December 2024, 
were authorised for issue in accordance with a resolution of the Directors on 14 February 2025. 
The Consolidated Financial Statements have been prepared in accordance with UK-adopted 
international accounting standards. All amounts in the Consolidated Financial Statements have 
been rounded to the nearest £0.1m. The Company has elected to prepare its Company Financial 
Statements in accordance with FRS 102 – The Financial Reporting Standard applicable in the UK 
and Republic of Ireland; these are presented on pages 162 and 163.
The principal activity of the Group is to provide price comparison and lead generation services 
to customers through its websites and apps.
2. Summary of significant accounting policies
The Group has consistently applied the following accounting policies to all periods presented 
in these Consolidated Financial Statements, unless mentioned otherwise.
Basis of preparation
The Consolidated Financial Statements are prepared on the historical cost basis, except where 
otherwise stated. Comparative figures presented in the Consolidated Financial Statements 
represent the year ended 31 December 2023.
Going concern
The Directors have prepared the financial statements on a going concern basis for the 
following reasons. 
As at 31 December 2024, the Group’s external debt comprised a revolving credit facility (‘RCF’), 
(of which £12m of the £125m available was drawn down). During the year, the RCF term was 
extended from three to four years, which means the current RCF is due for renewal in June 2028. 
Since the year end, £9m has been repaid and no further amounts have been drawn down. The 
operations of the business have been impacted by macroeconomic uncertainty including 
dampened consumer confidence and continued high interest rates, as well as restrictions on 
the energy switching market. However, the Group remains profitable, cash generative and 
compliant with the covenants of its borrowings.
The Directors have prepared cash flow forecasts for the Group, including its cash position, for a 
period of at least 12 months from the date of approval of the financial statements. The Directors 
note the Group’s net current liability position and have also considered the effect of potential 
trading headwinds and recession and competition such as new entrants upon the Group’s 
business, financial position, and liquidity in severe, but plausible, downside scenarios. 
The scenarios modelled take into account the potential downside trading impacts from 
recession, consumer confidence, competitive pressures and any one-off cash impacts 
(e.g a fine) on top of a base scenario derived from the Group’s latest forecasts. The severe, 
but plausible, downside scenarios modelled, under a detailed exercise at a channel level, 
included minimal recovery of energy over the period of the cash flow forecasts and in the 
most severe scenarios reflected some of the possible cost mitigations that could be taken. 
The impact these scenarios have on the financial resources, including the extent of utilisation 
of the available debt arrangements and impact on covenant calculations has been modelled. 
The possible mitigating circumstances and actions in the event of such scenarios occurring that 
were considered by the Directors included cost mitigations such as a reduction in the ordinary 
dividend payment, a reduction in operating expenses or the slowdown of capital expenditure. 
A reverse stress test has also been performed, which assumes the maximum available 
drawdown of borrowings, whilst maintaining covenant compliance.
The scenarios modelled and the reverse stress test showed that the Group and the Parent 
Company will be able to operate at adequate levels of liquidity for at least the next 12 months 
from the date of signing the financial statements. The Directors, therefore, consider that the 
Group and Parent Company have adequate resources to continue in operational existence for 
at least 12 months from the date of approval of the financial statements and have prepared 
them on a going concern basis.
Consideration of climate change
In preparing the financial statements, the Directors have considered the impact of climate 
change and there has been no material impact identified in the reporting period on the financial 
reporting judgements and estimates. The Directors considered the risks with respect to going 
concern and viability, as well as the cash flow forecasts used in the impairment assessment, and 
noted no material risks within the planning period. Whilst there is no material financial impact to 
the Group expected from climate change within the reporting and forecast period of the Group, 
the Directors will assess these risks regularly against the judgements and estimates used in 
preparation of the financial statements.
Use of estimates and judgements
The preparation of the Consolidated Financial Statements requires management to make 
judgements, estimates and assumptions that affect the application of accounting policies 
and the reported amounts of assets, liabilities, income and expenses. Actual results may 
differ from these estimates.
Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the period in which the estimate is revised and 
in any future periods affected.
There are no assumptions or estimation uncertainties at 31 December 2024 that may have 
a significant risk of resulting in a material adjustment to the carrying amounts of assets and 
liabilities in the next financial year.
Information about judgements made in applying accounting policies that have the most 
impact on the amounts recognised in the Consolidated Financial Statements is included 
in the following notes:
	· Note 12 intangible assets and goodwill (additions internally developed).

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 137
Notes to the Consolidated Financial Statements continued
2. Summary of significant accounting policies continued
Basis of consolidation
These Consolidated Financial Statements incorporate the Financial Statements of the Company 
and all its subsidiaries.
Subsidiaries are entities controlled by the Group. The Group controls an entity when it is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to affect those returns through its power over the entity. The acquisition date is the date 
on which control is transferred to the acquirer. The Financial Statements of subsidiaries are 
included in the Consolidated Financial Statements from the date that control commences until 
the date that control ceases. 
Intra-group balances and transactions, and any unrealised income and expenses arising from 
intra-group transactions, are eliminated.
Non-controlling interest is measured at the proportionate share of the entity’s net assets. 
On initial recognition this includes the proportionate share of the pre-acquisition net assets 
of Travelsupermarket Limited and the net assets arising on the acquisitions of Icelolly Marketing 
Limited and Podium Solutions Limited.
Subsidiaries’ exemption from audit by parental guarantee
The Company has provided a parental guarantee under section 479C of the Companies Act 
(2006) over the outstanding liabilities of some of its subsidiaries as at 31 December 2024 until 
they are settled in full. The subsidiaries covered by the parental guarantee are exempt from the 
requirements of the Companies Act (2006) relating to the audit of their individual accounts in 
accordance with section 479A. The guarantee covers all of the Company’s wholly owned 
subsidiaries and a list of these companies is included in note 26. This parental guarantee was 
also provided in the prior year.
Accounting for business combinations
From 1 January 2010 the Group has applied IFRS 3 – Business Combinations (2008) in accounting 
for business combinations using the acquisition method. The change in accounting policy has 
been applied prospectively.
Acquisitions on or after 1 January 2010
For acquisitions on or after 1 January 2010, the Group measures goodwill at the acquisition date as:
	· the fair value of the consideration transferred; plus
	· the recognised amount of any non-controlling interests in the acquiree; plus
	· if the business combination is achieved in stages, the fair value of the existing equity interest 
in the acquiree; less
	· the net recognised amount (fair value) of the identifiable assets acquired and liabilities assumed.
When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss.
The consideration transferred does not include amounts related to the settlement of 
pre‑existing relationships. Such amounts are generally recognised in profit or loss.
Costs related to the acquisition, other than those associated with the issue of debt or equity 
securities, that the Group incurs in connection with a business combination are expensed 
as incurred.
Any contingent amount payable is recognised at fair value at the acquisition date. If the 
contingent amount is classified as equity, it is not remeasured and settlement is accounted for 
within equity. Otherwise, subsequent changes to the fair value of the contingent amount are 
recognised in profit or loss. Where the contingent amount is dependent on future employment, 
it is treated as a cost of continuing employment, and therefore is recognised as an expense over 
the relevant period.
Deferred consideration comprises obligations to pay specified amounts at future dates, i.e. 
there is no uncertainty about the amount to be paid. It is recognised and measured at fair value 
at the date of acquisition and it is included in the consideration transferred. The unwinding of 
any interest element or deferred consideration is recognised in the Income Statement.
Acquisitions between establishment of the Group (22 June 2007) and 1 January 2010
For acquisitions between 22 June 2007 and 1 January 2010, goodwill represents the excess of 
the cost of the acquisition over the Group’s interest in the recognised amount (generally fair 
value) of the identifiable assets, liabilities and contingent liabilities of the acquiree. When the 
excess was negative, a bargain purchase gain was recognised immediately in profit or loss.
Transaction costs, other than those associated with the issue of debt or equity securities, that 
the Group incurred in connection with business combinations were capitalised as part of the 
cost of the acquisition.
The Group was established via a series of transactions that occurred concurrently on 22 June 
2007. As part of this, the Company accounted for 45% of its interest in MONY Group Financial 
Limited at original carrying value rather than fair value at the date of the acquisition. The 
acquisition of the remaining shares in MONY Group Financial Limited was accounted for in 
accordance with IFRS 3 – Business Combinations applying the accounting guidance for a 
business combination achieved in stages. This resulted in the fair value of the identifiable assets, 
liabilities and contingent liabilities of MONY Group Financial Limited being recognised in full and 
the goodwill in respect of the acquisition from third parties being recognised.
Revenue
Revenue is derived from the Group’s principal activity of providing price comparison and lead 
generation services on the internet. The Group generates fees from internet lead generation 
and commissions from brokerage sales through a variety of contractual arrangements.
Revenue is recognised when the Group has satisfied its performance obligations relating to a 
transaction. IFRS 15 – Revenue from Contracts with Customers requires the Group to allocate 
the transaction price to separate performance obligations within a contract.
The following table provides information about the nature and timing of the satisfaction of 
performance obligations and the related revenue recognition policies.

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 138
Notes to the Consolidated Financial Statements continued
2. Summary of significant accounting policies continued
Revenue continued
Type of sales 
transaction
Nature and timing of satisfaction 
of performance obligations
Revenue recognition policies
Price comparison 
services
The performance obligation is the 
provision of an internet lead to a 
provider’s website.
The trigger for the transaction price 
to become receivable is usually a 
completed sale on the provider’s 
website. However, for some contracts 
the trigger is the point at which the 
lead is provided (usually a ‘click’ 
transferring the user from our website 
to the provider).
The transaction price is either a fixed 
amount per completed sale or a 
variable amount derived from the 
terms of the completed sale.
Revenue is recognised in the period in 
which the lead is provided.
At the period end an estimate of 
accrued revenue is made for leads 
(clicks) provided that have not been 
invoiced. Measurement of this revenue 
depends on the contractual terms that 
determine the expected sales price 
per click. 
For some contracts, an estimate of 
accrued revenue is also made for 
leads that will result in completed 
renewals. This is based on expected 
renewal rates and premiums.
Cashback services
Revenue is generated from rendering 
services to the merchant. The 
performance obligation is the 
provision of an internet lead to a 
merchant’s website. 
The trigger for the transaction price to 
become receivable is a completed sale 
on the merchant’s website. 
The transaction price is derived from 
the terms of the completed sale.
Revenue is recognised in the period in 
which the lead is provided.
At the period end an estimate of 
accrued revenue is made for leads 
provided that will result in completed 
sales. This is based on the volume of 
leads provided in the period, historic 
conversion rates and the expected 
price per completed sale.
From historical experience and post-year end confirmation, the Group does not expect there 
to be a material difference between the revenue accrued at the year end and the amount 
subsequently billed. Also, given there is a large volume of low value transactions, the risk of a 
significant reversal in the amount of cumulative revenue recognised is unlikely.
Judgement is applied in defining the customer for the cashback services. The customer is 
the merchant and the service provided is the delivery of an internet lead to their website. 
Accordingly, the cashback provided to members is not consideration payable to a customer 
and is recognised in cost of sales and fees that are receivable from members for premium 
membership are recognised as a reduction in cost of sales.
Cost of sales
The Group recognises associated costs of internet lead generation in the period that the lead is 
generated. Costs in respect of incentive payments made by the Group to users and members of 
our websites and revenue share for B2B partnerships are also included in cost of sales. 
Unclaimed cashback balances in respect of members who have had no account activity for a 
consecutive 12 month period are released as a credit to cost of sales. This is in accordance with 
the terms and conditions agreed with members.
Advertising costs
The Group incurs costs from advertising via several different media, which are recognised within 
distribution expenses. Costs associated with the production of adverts are recognised as an 
expense once the advert is aired or displayed.
Property, plant and equipment
Property, plant and equipment is stated at cost less accumulated depreciation and any 
accumulated impairment losses. Subsequent expenditure is capitalised only if it is probable that 
the future economic benefits associated with the expenditure will flow to the Group. Where 
parts of an item of property, plant and equipment have different useful lives, they are accounted 
for as separate items of property, plant and equipment.
Depreciation is charged to the Statement of Comprehensive Income on a straight-line basis over 
the estimated useful life of each part of an item of property, plant and equipment. Assets under 
construction are not depreciated until brought into use. The estimated useful lives in the current 
and comparative year are as follows:
Buildings	
	
	
	
	
10–50 years
Plant and equipment (including IT equipment)	 	
3 years
Office equipment	 	
	
	
	
5 years
Fixtures and fittings	
	
	
	
5 years
The useful lives and depreciation rates are reassessed at each reporting date and adjusted 
if appropriate.
Intangible assets and goodwill
Goodwill
Goodwill is measured at cost less any accumulated impairment losses, with the carrying value 
being reviewed for impairment at least annually, and whenever there is an indication that the 
carrying value may be impaired.
Other intangible assets
The cost of other intangible assets acquired in a business combination is fair value as at the date 
of acquisition. After initial recognition, intangible assets are carried at cost less any accumulated 
amortisation and any accumulated impairment losses. All the Group’s intangible assets (other 
than goodwill) have been identified as having finite useful lives. As such, they are amortised on a 
straight-line basis over their useful economic life and assessed for impairment whenever there 
is an indication that the intangible asset may be impaired. The amortisation expense on 
intangible assets with finite lives is recognised in the Statement of Comprehensive Income. 

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 139
Notes to the Consolidated Financial Statements continued
2. Summary of significant accounting policies continued
Intangible assets and goodwill continued
Other intangible assets continued
The estimated useful lives in the current and comparative year are as follows:
Market related	
	
	
	
	
5 years
Member relationships	
	
	
	
5 years
Technology	
	
	
	
	
3 years 
The amortisation period and the amortisation method for an intangible asset with a finite useful 
life are reviewed at least at each reporting date and adjusted if appropriate. 
Internally generated and other intangible assets are amortised under the same method as 
noted above.
Market related intangible assets are defined as those that are primarily used in the marketing 
or promotion of products and services, for example trademarks, trade names and internet 
domain names.
Member relationships relate to the Cashback vertical and are deemed to have value as they 
provide direct access to potential leads that can be transferred to the merchants’ websites.
Technology-based intangible assets relate to innovations and technical advances such as 
computer software, patented and unpatented technology, databases and trade secrets. Costs 
that are directly attributable to projects of a capital nature are recognised as technology-based 
intangible assets controlled by the Group and are recognised when the following criteria are met:
	· it is technically feasible to complete the project so that it will be available for use;
	· management intends to complete the project and use it;
	· there is an ability to use or sell the project;
	· it can be demonstrated how the project will generate probable future economic benefits;
	· adequate technical, financial and other resources to complete the development and to use 
output of the project are available; and
	· the expenditure attributable to the project during its development can be reliably measured.
Directly attributable costs that are capitalised as part of the project can include employee and 
contractor costs. Other development expenditures that do not meet these criteria, as well as 
ongoing maintenance and costs associated with routine upgrades and enhancements, are 
recognised as an expense as incurred.
Subsequent expenditure is capitalised only when it increases the future economic benefits 
embodied in the specific asset to which it relates. All other expenditure, including expenditure 
on internally generated goodwill and brands, is recognised in profit or loss as incurred.
Financial instruments
Recognition and initial measurement
Trade receivables and debt securities issued are initially recognised when they are originated. 
All other financial assets and financial liabilities are initially recognised when the Group becomes 
a party to the contractual provisions of the instrument.
Other investments in equity securities held by the Group are classified as fair value through other 
comprehensive income (‘FVOCI’) – equity instruments are stated at fair value, with any resultant 
gain or loss being recognised directly in other comprehensive income (in the fair value reserve).
Cash and cash equivalents comprise cash balances and call deposits.
A financial asset (unless it is a trade receivable without a significant financing component) or 
financial liability is initially measured at fair value plus, for an item not at fair value through profit 
or loss (‘FVTPL’), transaction costs that are directly attributable to its acquisition or issue. A trade 
receivable without a significant financing component is initially measured at the transaction price.
Classification and subsequent measurement
Financial assets
Financial assets are not reclassified subsequent to their initial recognition unless the Group 
changes its business model for managing financial assets, in which case all affected financial 
assets are reclassified on the first day of the first reporting period following the change in the 
business model.
A financial asset is measured at amortised cost if it meets both of the following conditions and is 
not designated as at FVTPL:
	· it is held within a business model whose objective is to hold assets to collect contractual cash 
flows; and
	· its contractual terms give rise on specified dates to cash flows that are solely payments of 
principal and interest on the principal amount outstanding.
A debt investment is measured at FVOCI if it meets both of the following conditions and is not 
designated as at FVTPL:
	· it is held within a business model whose objective is achieved by both collecting contractual 
cash flows and selling financial assets; and
	· its contractual terms give rise on specified dates to cash flows that are solely payments of 
principal and interest on the principal amount outstanding.
All financial assets not classified as measured at amortised cost or FVOCI as described above 
are measured at FVTPL. This includes all derivative financial assets.

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 140
Notes to the Consolidated Financial Statements continued
2. Summary of significant accounting policies continued
Classification and subsequent measurement continued
Financial assets – subsequent measurement and gains and losses
Financial assets 
at FVTPL
These assets are subsequently measured at fair value. Net gains and losses, 
including any interest or dividend income, are recognised in profit or loss.
Financial assets 
at amortised cost
These assets are subsequently measured at amortised cost using the 
effective interest method. The amortised cost is reduced by impairment 
losses. Interest income, foreign exchange gains and losses and impairment 
are recognised in profit or loss. Any gain or loss on derecognition is 
recognised in profit or loss.
Debt investments 
at FVOCI
These assets are subsequently measured at fair value. Interest income 
calculated using the effective interest method, foreign exchange gains and 
losses and impairment are recognised in profit or loss. Other net gains and 
losses are recognised in OCI. On derecognition, gains and losses 
accumulated in OCI are reclassified to profit or loss.
Equity investments 
at FVOCI
These assets are subsequently measured at fair value. Dividends are 
recognised as income in profit or loss unless the dividend clearly represents 
a recovery of part of the cost of the investment. Other net gains and losses 
are recognised in OCI and are never reclassified to profit or loss.
Expected credit loss assessment
The Group recognises loss allowances for expected credit losses (‘ECLs’) on financial assets 
measured at amortised cost. The Group measures loss allowances at an amount equal to 
lifetime ECLs. Loss allowances wholly relate to trade receivables and contract assets are always 
measured at an amount equal to lifetime ECLs.
When determining whether the credit risk of a financial asset has increased significantly since 
initial recognition and when estimating ECLs, the Group considers reasonable and supportable 
information that is relevant and available without undue cost or effort. This includes both 
quantitative and qualitative information and analysis, based on the Group’s historical 
experience and informed credit assessment and including forward-looking information. 
The Group uses an allowance matrix to measure the ECLs of trade receivables from individual 
customers and assumes that the credit risk of default on a financial asset has increased 
significantly if it is more than 120 days past due.
The maximum period considered when estimating ECLs is the maximum contractual period 
over which the Group is exposed to credit risk.
At each reporting date, the Group assesses whether financial assets carried at amortised cost 
and debt securities at FVOCI are “credit-impaired”. A financial asset is credit-impaired when one 
or more events that have a detrimental impact on the estimated future cash flows of the 
financial asset have occurred.
Loss allowances for financial assets measured at amortised cost are deducted from the gross 
carrying amount of the assets.
The gross carrying amount of a financial asset is written off when the Group has no reasonable 
expectations of recovering a financial asset in its entirety or a portion thereof. For individual 
customers, the Group has a policy of writing off the gross carrying amount when the financial 
asset is 180 days past due based on historical experience of recoveries of similar assets.
ECLs are a probability-weighted estimate of credit losses. Credit losses are measured as the 
present value of all cash shortfalls (i.e. the difference between the cash flows due to the Group 
in accordance with the contract and the cash flows that the Group expects to receive). ECLs are 
discounted at the effective interest rate of the financial asset.
Financial liabilities – classification, subsequent measurement and gains and losses
Financial liabilities are classified as measured at amortised cost or FVTPL. A financial liability is 
classified as at FVTPL if it is classified as held for trading, it is a derivative or it is designated as 
such on initial recognition. Financial liabilities at FVTPL are measured at fair value and net gains 
and losses, including any interest expense, are recognised in profit or loss. Other financial 
liabilities are subsequently measured at amortised cost using the effective interest method. 
Interest expense and foreign exchange gains and losses are recognised in profit or loss. Any 
gain or loss on derecognition is also recognised in profit or loss.
Derecognition
Financial asset
The Group derecognises a financial asset when the contractual rights to the cash flows from 
the financial asset expire, or it transfers the rights to receive the contractual cash flows in a 
transaction in which substantially all of the risks and rewards of ownership of the financial 
asset are transferred or in which the Group neither transfers nor retains substantially all 
of the risks and rewards of ownership and it does not retain control of the financial asset.
Financial liability
The Group derecognises a financial liability when its contractual obligations are discharged or 
cancelled or expire. The Group also derecognises a financial liability when its terms are modified 
and the cash flows of the modified liability are substantially different, in which case a new 
financial liability based on the modified terms is recognised at fair value.
On derecognition of a financial liability, the difference between the carrying amount 
extinguished and the consideration paid (including any non-cash assets transferred or liabilities 
assumed) is recognised in profit or loss.
Fair value measurement
“Fair value” is the price that would be received to sell an asset or paid to transfer a liability in an 
orderly transaction between market participants at the measurement date. The transaction is 
assumed to take place in the principal or, in its absence, the most advantageous market to which 
the Group has access at that date.
A number of the Group’s accounting policies and disclosures require the measurement of fair 
values, for both financial and non-financial assets and liabilities. When one is available, the 
Group measures the fair value of an instrument using the quoted price in an active market for 
that instrument. A market is regarded as “active” if transactions for the asset or liability take 
place with sufficient frequency and volume to provide pricing information on an ongoing basis.

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 141
Notes to the Consolidated Financial Statements continued
2. Summary of significant accounting policies continued
Derecognition continued
Fair value measurement continued
If there is no quoted price in an active market, then the Group uses valuation techniques 
that maximise the use of relevant observable inputs and minimise the use of unobservable 
inputs. The chosen valuation technique incorporates factors that market participants would 
take into account in pricing a transaction. In doing so, the Group consults with appropriate 
internal and external specialists to determine the fair valuation. Key assumptions are 
benchmarked against other comparable companies and sensitised to gain assurance 
that they fall within a reasonable range.
Impairment
Impairment of non-financial assets
The carrying amounts of the Group’s assets are reviewed annually to determine whether there is 
any indication of impairment. If such indication exists, the asset’s recoverable amount is estimated.
For the purposes of impairment reviews, the recoverable amount of the Group’s assets is taken 
to be the higher of their fair value less costs to sell and their value in use.
An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating 
unit (‘CGU’) exceeds its recoverable amount. Impairment losses are recognised in the Consolidated 
Statement of Comprehensive Income.
See note 12 for full disclosure of how goodwill and impairment losses are allocated across 
the CGUs.
Employee benefits
Defined contribution plans
Obligations for contributions to defined contribution pension plans are recognised as an expense 
in the Consolidated Statement of Comprehensive Income as the related service is provided.
Share-based payment transactions
The Group’s share schemes allow certain Group employees to acquire ordinary shares in the 
Company. The fair value of share awards made is recognised as an employee expense with a 
corresponding increase in equity. The fair value is measured at the award date and spread over 
the period during which the employees become unconditionally entitled to the awards. The fair 
values of the share awards are measured using the Monte Carlo method for options subject to 
a market-based condition and the Black-Scholes model for all others, taking into account the 
terms and conditions upon which the awards were made. The amount recognised as an 
expense is adjusted to reflect the number of share awards expected to vest.
Short-term employee benefits
Short-term employee benefit obligations are measured on an undiscounted basis and are 
recognised as an expense in the Consolidated Statement of Comprehensive Income as the 
related service is provided.
A provision is recognised for the amount expected to be paid under short-term cash bonus 
or deferred bonus plan if the Group has a present legal or constructive obligation to pay 
this amount as a result of past service provided by the employee and the obligation can be 
estimated reliably. The Group’s deferred bonus plans currently do not have any ongoing 
performance obligations and are therefore provided for as described above in the period 
to which they related.
Finance income
Finance income comprises interest receivable from bank deposits.
Finance costs
Finance costs comprise interest charged on borrowings, amounts owed to non-controlling 
interest and leases (recognised under IFRS 16 – Leases).
Leases
At inception of a contract, the Group assesses whether a contract is, or contains, a lease. 
A contract is, or contains, a lease if the contract conveys the right to control the use of an 
identified asset for a period of time in exchange for consideration. To assess whether a contract 
conveys the right to control the use of an identified asset, the Group uses the definition of a 
lease in IFRS 16 – Leases. 
Leased items are recognised on the balance sheet as an asset valued at its right of use and a 
corresponding liability that reflects the present value of future lease payments.
The asset is initially measured at its right-of-use value which reflects the total cost of lease 
payments, the direct costs incurred to bring the asset into use and an estimate of the cost that 
will be incurred when dismantling or uninstalling the item. The asset is then depreciated through 
the profit and loss account on a straight-line basis over the contract term of the lease.
The liability is initially recognised at the present value of future lease payments using the 
discount rate implicit in the lease if it can be determined or otherwise using the incremental 
borrowing rate of the Group.
Leased items with a value of less than £5,000 and items leased over a term of less than 
12 months are not recognised on the balance sheet as an asset and liability. The cost of lease 
payments is recognised in the profit and loss account as they fall due on an accrued basis.
Dividends
Dividends payable to the Company’s shareholders are recognised as a liability and deducted 
from shareholders’ equity in the period in which the shareholders’ right to receive payment 
is established.
Taxation
Income tax expense comprises current and deferred tax. It is recognised in the Consolidated 
Statement of Comprehensive Income except to the extent that it relates to items recognised 
directly in equity, in which case it is recognised in equity.
Current tax is the expected tax payable on the taxable income for the year, using tax rates in 
force for the year, and any adjustment to tax payable in respect of previous years.

Financial statements
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Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 142
Notes to the Consolidated Financial Statements continued
2. Summary of significant accounting policies continued
Taxation continued
Deferred tax is provided on temporary differences between the carrying amounts of assets 
and liabilities for financial reporting purposes and the amounts used for taxation purposes. 
The following temporary differences are not provided for: the initial recognition of goodwill; the 
initial recognition of assets or liabilities that affect neither accounting nor taxable profit other 
than in a business combination; and differences relating to investments in subsidiaries to the 
extent that they will probably not reverse in the foreseeable future. The amount of deferred tax 
provided is based on the expected manner of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.
A deferred tax asset is recognised only to the extent that it is probable that future taxable 
profits will be available against which the asset can be utilised.
Deferred tax liabilities are recognised at the expected future tax rate of the value of the 
intangible assets with finite lives which are acquired through business combinations 
representing the tax effect of the amortisation of these assets in future periods.
These liabilities will decrease in line with the amortisation of the related intangible assets, 
with the deferred tax credit recognised in the Statement of Comprehensive Income in 
accordance with IAS 12 – Income Taxes.
Reserve for own shares
The Group has a number of equity-settled, share-based employee incentive plans. In connection 
with these, shares in the Company are held by an Employee Benefit Trust (‘EBT’). The assets and 
liabilities of the EBT are required to be consolidated within these accounts as it is deemed to be 
under de facto control of the Group. The assets of the EBT mainly comprise MONY Group PLC 
shares, which are shown as a deduction from total equity at cost.
Standards, amendments and interpretations issued but not yet effective
A number of new standards are effective for annual periods beginning after 1 January 2025 and 
earlier adoption is permitted; however, the Group has not early adopted the new or amended 
standards in preparing these Consolidated Financial Statements.
The following amended standards and interpretations are not expected to have a significant 
impact on the Group’s Consolidated Financial Statements and are either not yet effective or not 
yet adopted by the UK Endorsement Board. The below standards are those that are relevant to 
the Group.
Standard
Summary of changes
Amendments to IFRS 9
Amendments to IFRS 9 – Financial Instruments, including the classification 
and measurement of financial instruments and enhancement of disclosures 
of financial instruments, including those related to fair value and liquidity 
risks. Effective date 1 January 2026. 
IFRS 18
Implementation of IFRS 18 – Presentation and Disclosure in Financial 
Statements, which sets out new requirements for presentation and 
disclosure in the financial statements. Effective from 1 January 2027.
3. Revenue
All revenue is derived from generating internet leads and arises in the UK.
2024
£m
2023
£m
Revenue from price comparison services
389.1
379.8
Revenue from cashback services
60.8
59.8
Inter-vertical eliminations*
(10.7)
(7.5)
Total revenue
439.2
432.1
*	 Inter-vertical eliminations reflect transactions where revenue in Cashback and Travel has also been recorded as cost of sales in 
Insure, Home Services and Travel. This has no impact on total group revenue. See note 4 for further details.
4. Segmental information
Business segments
Below we report a measure of profitability at segment level that reflects the way performance 
is assessed internally. Inter-vertical revenue and inter-vertical cost of sales are presented within 
the verticals, in order to give a more accurate view of performance. These amounts are also 
deducted in a separate “inter-vertical eliminations” column to arrive at the consolidated 
total values. 
The Group has a number of teams, capabilities and infrastructure which are used to support all 
verticals, e.g. data platform and brand marketing. These are shared costs of the Group rather 
than “central costs”. We have concluded there is no direct or accurate basis for allocating these 
costs to the operating segments and therefore they are disclosed separately, which is how they 
are presented to the Chief Operating Decision Maker.
The Group’s reportable segments are Insurance, Money, Home Services, Travel and Cashback. 
These segments represent individual trading verticals which are reported separately for revenue 
and directly attributable expenses. Net finance expense, tax and net assets are only reviewed 
by the Chief Operating Decision Maker at a consolidated level and therefore have not been 
allocated between segments. All assets held by the Group are located in the UK.
All revenue is derived from generating internet leads. The following summary describes the 
services provided in each segment.
Segment
Type of sales transaction
Services provided
Insurance, Money, 
Home Services 
& Travel
Price comparison 
services
Users visit one of our sites or apps and generate 
quotations from product providers or view personal 
finance information with links to product providers’ 
sites. Users then click away from our site to complete 
a transaction on one of those providers’ sites. Revenue 
is generated from providers by transferring users to 
their sites.
Cashback
Cashback services
Quidco members visit our site or app and click away to 
a merchant’s site to complete a transaction. Revenue 
is generated from merchants by transferring members 
to their sites. Members are rewarded with cashback 
incentives which are recognised in cost of sales.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 143
Notes to the Consolidated Financial Statements continued
4. Segmental information continued
Business segments continued
Segment
Insurance
£m
Money
£m
Home
 Services
£m
Travel
£m
Cashback
£m
Shared 
costs
£m
Inter-vertical
 eliminations 2
£m
Total
£m
Year ended 31 December 2024
Revenue
235.6
97.8
36.1
19.6
60.8
—
(10.7)
439.2
Directly attributable expenses
(101.8)
(32.0)
(11.1)
(15.7)
(52.4)
(95.1)
10.7
(297.4)
Adjusted EBITDA contribution
133.8
65.8
25.0
3.9
8.4
(95.1)
—
141.8
Adjusted EBITDA contribution margin1
57%
67%
69%
20%
14%
—
—
32%
Irrecoverable VAT and related costs
(3.0)
Depreciation and amortisation
(25.5)
Net finance expense
(4.6)
Profit before tax
108.7
Taxation
(28.5)
Profit for the year
80.2
Year ended 31 December 2023
Revenue
220.0
100.2
39.0
20.6
59.8
—
(7.5)
432.1
Directly attributable expenses
(92.6)
(33.6)
(12.5)
(15.2)
(52.1)
(100.7)
7.5
(299.2)
Adjusted EBITDA contribution
127.4
66.6
26.5
5.4
7.7
(100.7)
—
132.9
Adjusted EBITDA contribution margin1
58%
66%
68%
26%
13%
—
—
31%
Irrecoverable VAT and related costs
(1.0)
Depreciation and amortisation
 
 
 
 
 
 
 
(34.6)
Net finance expense
 
 
 
 
 
 
 
(5.2)
Profit before tax
 
 
 
 
 
 
 
92.1
Taxation
 
 
 
 
 
 
 
(19.8)
Profit for the year
 
 
 
 
 
 
 
72.3
1	 Adjusted EBITDA contribution margin is calculated by dividing adjusted EBITDA contribution by revenue. For comparability and consistency, adjusting items for the year ended 31 December 2023 have been updated to include £1m of costs that were recognised within 
EBITDA but were not presented as adjusting items because they were not material. Adjusted basic EPS has also been updated accordingly.
2	 Inter-vertical eliminations revenue line reflects transactions where revenue in Cashback and Travel has also been recorded as cost of sales in Insure, Home Services and Travel. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 144
Notes to the Consolidated Financial Statements continued
4. Segmental information continued
Business segments continued
Insurance EBITDA contribution margin decreased from 58% to 57%, driven by increased 
contribution from lower margin B2B and an increase in PPC costs. 
Money saw an increase in EBITDA contribution margin from 66% to 67%, due to operating costs 
normalising after a one-off migration cost in FY23. Underlying margin moved back slightly due 
to mix out of higher margin current account products with less attractive deals available. 
Home Services EBITDA contribution margin improved from 68% to 69%, through cost efficiency. 
Travel EBITDA contribution margin declined from 26% to 20% with increasing cost of customer 
acquisition in a highly competitive market. 
Margin for Cashback is significantly lower than other verticals as a large proportion of 
commission is paid out to members as cashback. EBITDA contribution margin increased from 
13% to 14% reflecting strong cost control as we continue to invest in marketing to acquire and 
engage members.
Shared costs decreased by 6% primarily due to distribution expense efficiencies following the 
success of TV advertising materials created in 2023 which resulted in lower TV production costs 
in the year.
5. Operating profit
Operating profit is stated after charging items detailed in the table below.
2024
£m
2023
£m
Depreciation of property, plant and equipment
4.4
4.2
Amortisation of intangible assets
21.1
30.4
Auditor’s remuneration:
 
Audit of these Consolidated and Parent Company Financial Statements*
0.7
0.7
*	 In accordance with section 479C of the Companies Act (2006), the Company has provided a parental guarantee over the liabilities 
of some of its subsidiaries as at 31 December 2024 until they fall due. This means that these subsidiaries are exempt from the 
requirements of the Act relating to the audit of their individual accounts under section 479A. This guarantee was also provided in 
the prior year.
Non-audit related services provided by KPMG constituted a review opinion on the financial 
statements for the six-month period ended 30 June 2024 which amounted to £0.07m 
(2023: £0.06m).
6. Staff numbers and cost
The average number of persons employed by the Group (including Directors) during the year, 
analysed by category, was as follows:
2024
No.
2023
No.
Technology and product operations
275
303
Administration
420
433
 
695
736
The aggregate payroll costs of these persons were as follows:
2024
£m
2023
£m
Wages and salaries
54.7
56.1
Social security contributions
6.3
6.5
Defined contribution pension costs
2.9
2.4
Share-based payment transactions
3.0
3.0
Social security contributions related to share awards and options
0.4
0.6
Capitalised staff costs
(5.3)
(3.8)
 
62.0
64.8
7. Net finance expense
2024
£m
2023
£m
Finance income
 
 
Bank deposits
0.3
0.1
Total finance income
0.3
0.1
Finance expense
 
Revolving credit facility
(2.7)
(1.8)
Bank loan
(1.2)
(2.3)
Leases
(0.9)
(1.0)
Amounts payable to non-controlling interest
(0.1)
(0.1)
Deferred consideration 
—
(0.1)
Total finance expense
(4.9)
(5.3)
Net finance expense
(4.6)
(5.2)

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 145
Notes to the Consolidated Financial Statements continued
8. Taxation
2024
£m
2023
£m
Current tax
 
 
Current tax on income for the year
30.8
27.5
Adjustment in relation to prior period
0.4
(1.0)
Total current tax
31.2
26.5
Deferred tax
 
Origination and reversal of temporary differences
(2.5)
(6.3)
Adjustments due to changes in corporation tax rate
—
(0.3)
Adjustment in relation to prior period
(0.2)
(0.1)
Total deferred tax
(2.7)
(6.7)
Taxation 
28.5
19.8
Origination and reversal of temporary differences includes the unwind of deferred tax liabilities 
relating to acquired intangible assets. In the prior year, the movement was higher and driven by 
the reduction in the estimated useful economic lives of these assets (see note 2).
Reconciliation of the effective tax rate
The effective tax rate is higher (2023: lower) than the standard rate of 25% (2023: 23.5%). 
The differences are explained below.
2024
£m
2023
£m
Profit before tax
108.6
92.1
Standard rate of tax at 25% (2023: 23.5%)
27.2
21.6
Effects of:
 
Expenses not deductible for tax purposes
0.1
0.1
Movement related to share-based payments
1.0
(0.4)
Adjustments in relation to prior periods
0.2
(1.1)
Impact of changes in tax rate
—
(0.4)
Taxation
28.5
19.8
9. Earnings per share 
Basic earnings per share
Basic earnings per share is calculated by dividing the profit or loss for the year attributable to 
ordinary equity holders of the Company, by the weighted average number of ordinary shares 
outstanding during the year. The Company’s own shares held by employee trusts are excluded 
when calculating the weighted average number of ordinary shares outstanding.
Diluted earnings per share
Diluted earnings per share is calculated by dividing the profit or loss for the year attributable to 
ordinary equity holders of the Company, by the weighted average number of ordinary shares 
outstanding during the year plus the weighted average number of ordinary shares that would be 
issued on the conversion of all dilutive potential ordinary shares into ordinary shares.
Earnings per share
Basic and diluted earnings per share have been calculated on the following basis:
2024
2023
Profit after taxation attributable to the owners of the Company (£m)
80.6
72.7
Basic weighted average shares in issue (millions)
536.8
536.4
Dilutive effect of share-based instruments (millions)
3.1
2.7
Diluted weighted average shares in issue (millions)
539.9
539.1
Basic earnings per share (p)
15.0
13.5
Diluted earnings per share (p)
14.9
13.5

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 146
Notes to the Consolidated Financial Statements continued
9. Earnings per share continued
Earnings per share continued
Adjusted basic and diluted earnings per share have been calculated as follows:
2024
2023
Profit before tax
108.7
92.1
Adjusted for loss before tax attributable to non‑controlling interest
0.4
0.2
Profit before tax attributable to the owners of the Company
109.1
92.3
Amortisation of acquisition related intangible assets
10.8
21.1
Amortisation of acquisition related intangible assets attributable to 
non-controlling interest
(0.8)
(0.9)
Irrecoverable VAT and related costs1
3.0
1.0
 
122.1
113.5
Estimated taxation at 25.0% (2023: 23.5%)2
(30.5)
(26.4)
Profit for adjusted earnings per share purposes
91.6
87.1
Adjusted basic earnings per share (p)
17.1
16.2
Adjusted diluted earnings per share (p)
17.0
16.2
1	 Adjusted earnings per share for last year has been updated to reflect the reclassification of irrecoverable VAT provision and related 
costs to adjusting items.
2	 Estimated taxation is 25% for the year. In the prior year, estimated taxation of 23.5% is derived from a standard rate of 19% from 
1 January to 31 March and 25% from 1 April to 31 December.
10. Dividends
2024
2023
pence per 
share
Total
£m
pence per
share
Total
£m
Declared and paid dividends on 
ordinary shares:
 
 
 
 
Prior year final dividend
8.9
47.8
8.6
46.2
Interim dividend
3.3
17.7
3.2
17.2
Total dividend paid in the year
12.2
65.5
11.8
63.4
Proposed for approval 
(not recognised as a liability 
at 31 December):
 
 
Final dividend
9.2
49.4
8.9
47.8
11. Property, plant and equipment
Land and
buildings
£m
Plant and
equipment
£m
Office
equipment
£m
Fixtures and
fittings
£m
Total
£m
Cost:
 
 
 
 
 
At 1 January 2023
47.6
21.1
1.5
2.1
72.3
Additions
0.4
0.4
0.1
—
0.9
At 31 December 2023
48.0
21.5
1.6
2.1
73.2
At 1 January 2024
48.0
21.5
1.6
2.1
73.2
Additions
0.6
—
0.2
0.1
0.9
Disposals
(0.3)
(19.9)
(0.6)
(1.1)
(21.9)
At 31 December 2024
48.3
1.6
1.2
1.1
52.2
Depreciation:
 
 
 
 
 
At 1 January 2023
14.8
19.1
0.9
2.1
36.9
Depreciation for the year
3.3
0.9
0.0
0.0
4.2
At 31 December 2023
18.1
20.0
0.9
2.1
41.1
At 1 January 2024
18.1
20.0
0.9
2.1
41.1
Depreciation for the year
3.3
1.1
0.0
0.0
4.4
Eliminated on disposal
0.0
(19.9)
(0.6)
(1.1)
(21.6)
At 31 December 2024
21.4
1.2
0.3
1.0
23.9
Carrying value:
 
 
 
 
 
At 31 December 2023
29.9
1.5
0.7
0.0
32.1
At 31 December 2024
26.9
0.4
0.9
0.1
28.3
Right of use assets
Land and buildings includes right-of-use assets of £17.5m (2023: £20.3m) related to leased 
properties that do not meet the definition of investment property (see note 23). 
Disposals
During the year the Group exited a property lease and in doing so disposed of a right of use 
asset within land and buildings with an original cost and carrying value of £0.3m. The remaining 
lease liability in respect of this property was also £0.3m and therefore there was no profit or loss 
arising on disposal.
Disposals in the current year also include assets with a combined gross book value of £21.6m 
and a carrying value of £nil that were no longer in use and therefore retired. There was no 
impact on profit or loss arising from this. 
There were no disposals in the comparative year. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 147
Notes to the Consolidated Financial Statements continued
12. Intangible assets and goodwill
Market
related
£m
Member
relationship
£m
Technology
related
£m
Goodwill
£m
Total
£m
Cost:
 
 
 
 
 
At 1 January 2023
169.6
21.2
137.1
288.6
616.5
Additions internally developed
—
—
10.8
—
10.8
Disposals
—
—
(26.6)
—
(26.6)
At 31 December 2023
169.6
21.2
121.3
288.6
600.7
At 1 January 2024
169.6
21.2
121.3
288.6
600.7
Additions internally developed
—
—
13.3
—
13.3
Disposals
—
—
(36.1)
—
(36.1)
At 31 December 2024
169.6
21.2
98.5
288.6
577.9
Amortisation and impairment:
 
 
 
 
 
At 1 January 2023
153.3
2.5
106.5
74.3
336.6
Amortisation charge for the year
8.2
6.7
15.5
— 
30.4
Eliminated upon disposal
—
—
(26.6)
— 
(26.6)
At 31 December 2023
161.5
9.2
95.4
74.3
340.4
At 1 January 2024
161.5
9.2
95.4
74.3
340.4
Amortisation charge for the year
2.9
4.2
14.0
—
21.1
Eliminated upon disposal
—
—
(36.1)
—
(36.1)
At 31 December 2024
164.4
13.4
73.3
74.3
325.4
Carrying value:
 
 
 
 
 
At 31 December 2023
8.1
12.0
25.9
214.3
260.3
At 31 December 2024
5.2
7.8
25.2
214.3
252.5
Additions internally developed
Included within the technology related intangible assets are technology related intangible assets 
under development with a net carrying value of £7.3m (2023: £3.7m).
In order to accurately quantify the value of internally generated technology assets the Group 
undertakes project tracking to record the cost of both internal and contract staff wholly assigned 
to each project. Third party costs incurred are allocated to investment projects and recognised 
at purchase cost. This approach ensures that technology related intangible assets accurately 
reflect the cost of development. As highlighted in note 2, there is a degree of judgement 
regarding the recognition of costs incurred in developing technology related intangible assets. 
This is due to the asset recognition criteria being predicated on future economic benefit flowing 
from that asset. The Directors are satisfied that any spend capitalised meets the criteria of 
IAS 38 – Intangible Assets and, where relevant, SIC-32 Intangible Assets – Web Site Costs. 
On an annual basis, or where an indication exists, the Group is required to assess its goodwill 
and intangible assets for impairment. See below for this assessment for goodwill and technology 
related assets.
Amortisation
The charge was higher last year following a reduction in the amortisation period of the brands 
and member relationships assets following a change in the expected period of economic benefit 
expected to be generated by these assets.
Disposals
Disposals in the current year include assets with a combined gross book value of £36.1m 
(2023: £26.6m) and carrying value of £nil (2023: £nil) that were no longer in use and were 
therefore retired. There was no impact on profit or loss arising from this. 
Intangible assets and goodwill
The Group employs the services of appropriately qualified and experienced experts to value the 
intangible assets acquired as part of any business combinations. For larger acquisitions and 
more complex intangible assets, the Group employs independent third parties to assist our 
in-house team.
At 31 December 2024, the Group had significant balances relating to goodwill as a result of 
acquisitions of businesses in the previous years. Goodwill balances are tested annually for 
impairment or if events or changes in circumstances indicate that the carrying amount of these 
assets may not be recoverable.
The Group is required to allocate goodwill between its cash generating units (‘CGUs’) that 
represent the lowest level at which goodwill is monitored for internal management purposes. 
These CGUs are Insurance, Money, Home Services, Travel and Cashback, all of which have been 
tested for impairment.
Goodwill is allocated to each CGU as follows:
31 December
2024
£m
31 December
2023
£m
Insurance
46.5
46.5
Money
33.2
33.2
Home Services
54.8
54.8
Travel
11.5
11.5
Cashback
68.3
68.3
Goodwill
214.3
214.3

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 148
Notes to the Consolidated Financial Statements continued
12. Intangible assets and goodwill continued
Impairment review 
For all CGUs the present value of expected future cash flows has been calculated using 
management’s best estimate, which is based on the Group’s long-term plan, approved in 
December 2024, incorporating cost of sales, marketing and a click-based allocation of overhead 
costs. In accordance with IAS 36 – Impairment of Assets, the Group is required to test goodwill 
for impairment annually by comparing the recoverable amount to the carrying value of the total 
assets allocated to each CGU. The recoverable amount is the higher of the CGU’s value in use 
(‘VIU’) and its fair value less costs of disposal (‘FVLCD’).
Insurance, Money, Home Services and Travel CGUs
The recoverable amounts of the Insurance, Money, Home Services and Travel CGUs have been 
calculated using the VIU method. This requires the Group to determine appropriate assumptions 
(which involves estimation) in relation to the cash flow projections over the strategic plan period, 
the long-term growth rate to be applied beyond this period and the pre-tax discount rate used 
to discount the assumed cash flows to present value.
Cash flows beyond our strategic planning period have been calculated as a perpetuity inclusive 
of an annual growth of 1.6% (2023: 1.8%). 
The pre-tax discount rate for the Group has been determined as 13.5% (2023: 13.7%). Discount 
rates are estimated using pre-tax rates that reflect current market assessments of the time 
value of money and the risks specific to a CGU. Each CGU faces different market-specific risks, 
which have been reflected, where significant, in the projected cash flows. 
The key assumptions are the discount rate and revenue growth. Revenue growth has been 
taken from the Group’s long-term plan which looks out three years and is based on past 
experience and external sources of information where available, including forecast market 
growth data. Our assessment confirms there is headroom across each of these CGUs and the 
Directors have therefore concluded no impairment of goodwill is required. After considering 
sensitivities there is no reasonably possible change in any key assumptions that could cause 
an impairment in any of these CGUs. 
Cashback CGU
The recoverable amount of the Cashback CGU is its FVLCD, which has been determined using 
the income approach. Discounted cash flow projections, based on the Group’s long-term plan, 
have been prepared over a period of five years before extrapolating into the terminal year. 
A post-tax discount rate of 11.0% (2023: 11.2%) and a terminal growth rate of 1.6% (2023: 1.8%) 
have been applied. The terminal growth rate is an estimate of the long-term compound annual 
revenue growth rate, consistent with the assumptions that a market participant would make. 
The fair value measurement has been categorised as a Level 3 fair value based on the inputs 
in the valuation technique used. 
The discounted cash flow projections include key assumptions in respect of revenue growth in 
the forecast period and the discount rate. Key assumptions are based on past experience apart 
from where there is an expectation that there will be a change in the pattern of future economic 
benefit (for example, due to changes in marketing spend) and are consistent with external 
sources of information where available, including forecast market growth data. The discount 
rate is a post-tax measure estimated based on historical industry average weighted-average 
cost of capital and on a principal market that is assumed to comprise trade buyers. After 
considering sensitivities there is no reasonably possible change in any key assumptions that 
could cause an impairment in the Cashback CGU. 
Group impairment testing
Shared costs which are not allocated to our operating segments when reviewed by the 
Group’s Chief Operating Decision Maker have been allocated to the CGUs for the purposes 
of impairment testing on a reasonable basis in accordance with IAS 36 – Impairment of Assets.
The Group has therefore also performed a further impairment test for the Group as a whole, in 
a manner consistent with previous years. In these calculations the Group is treated as one group 
of CGUs, and the test compares the carrying amount, including goodwill and other corporate 
assets, to the recoverable amount.
The recoverable amount has been estimated based on the present value of its future cash 
flows, which has been calculated with a set of assumptions consistent with those set out above 
in relation to the individual operating segment calculations.
The analysis performed calculates that the recoverable amount of the Group’s assets exceeds 
their carrying value by in excess of 100% (2023: 100%), and as such, no impairment was identified.
The Group has completed sensitivity analysis as part of its impairment testing procedures by 
flexing both cash flow and discounting assumptions significantly. The headroom on goodwill 
is such that there are no foreseeable scenarios in which the Group would need to consider 
an impairment.
In conclusion, no reasonably possible change to a key assumption would result in an impairment 
(2023: same).
Impairment testing of technology, market related and member relationship 
intangible assets
Technology, market related and member relationship intangible assets in use by the Group are 
tested for impairment if there is an indication that the asset may be impaired. No indicators of 
impairment were identified at the year end. In line with IAS 36 – Impairment of Assets, the 
Group also conducts annual impairment testing of significant technology related intangible 
assets under development and not yet available for use. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 149
Notes to the Consolidated Financial Statements continued
13. Other investments 
The carrying amounts of other investments as at 31 December 2024 are shown in the table 
below. These equity investments are held at fair value with gains and losses being recognised 
through other comprehensive income (see note 20). The fair value measurement has been 
categorised as a Level 3 fair value based on the inputs in the valuation technique used. 
Investments in equity securities
Flagstone
Group
Limited
£m
By 
Miles Ltd
£m
Plum 
Fintech
Limited
£m
Total
£m
At 1 January 2023
4.2
0.0
1.3
5.5
Disposals in the year
—
(0.0)
—
(0.0)
Change in fair value
—
—
(0.1)
(0.1)
At 31 December 2023
4.2
—
1.2
5.4
At 1 January 2024
4.2
—
1.2
5.4
Change in fair value
1.2
—
0.2
1.4
At 31 December 2024
5.4
—
1.4
6.8
The total uplift recognised in other comprehensive income in respect of changes in fair value of 
other investments was £1.4m (2023: £0.1m charge). 
Sensitivity analysis
For the fair value of investments, a 5% movement in share price would have an effect of £0.3m 
(2023: £0.3m) on the total value.
14. Trade and other receivables
31 December 
2024
£m
31 December 
2023
£m
Trade and other receivables
82.6
79.3
All receivables fall due within one year.
From historical experience and post year end confirmation, the Group expects any differences 
between the amounts accrued at year end and those amounts subsequently billed not to be 
materially different. The under and overestimates on accrued revenue are typically in a region 
of -1% to +3%; historical experience has shown that there has been an underestimate of accrued 
revenue. A -1% to +3% difference on the £67.8m (2023: £62.1m) revenue accrual would equate 
to approximately (£0.7m) to £2.0m (2023: (£0.6m) to £1.9m). 
The assumptions used to calculate the revenue accrual have been disclosed within note 2.
At 31 December 2024, trade receivables are shown net of a provision for credit losses of 
£1.7m (2023: £1.7m), which represents a judgement made by management of which receivables 
balances are unlikely to be recovered taking into consideration the ageing of the debt, evidence 
of poor payment history or financial position of a particular customer. The balance is largely 
related to energy providers which ceased trading in a prior year.
Movements in the provision for credit losses were as follows:
31 December 
2024
£m
31 December 
2023
£m
At 1 January
1.7
1.6
Provisions made in the year
0.0
0.1
Provisions utilised in the year
(0.0)
(0.0)
At 31 December
1.7
1.7
At 31 December, the analysis of trade and other receivables that were past due but not impaired 
was as follows:
Total
£m
Neither past
due nor
impaired
£m
Past due, not impaired
0–30 days
£m
30–60 days
£m
60–90 days
£m
90–120 days
£m
>120 days
£m
At 31 December 
2023
79.3
74.3
3.9
0.4
0.4
0.3
0.0
At 31 December 
2024
82.6
79.0
2.9
0.5
0.1
0.1
0.0
The Group’s standard payment terms are typically 15 days (2023: 15 days) from the invoice date.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 150
Notes to the Consolidated Financial Statements continued
15. Trade and other payables
Non-current
31 December
2024
£m
31 December
2023
£m
Lease liabilities
20.2
23.5
Amounts owed to non-controlling interest
2.0
1.9
Other payables
22.2
25.4
Current
31 December
2024
£m
31 December
2023
£m
Trade payables
52.1
51.2
Non-trade payables and accrued expenses
1.5
1.6
Other payables
48.0
47.4
Lease liabilities
2.8
2.7
Deferred income
0.2
0.4
Trade and other payables
104.6
103.3
As a result of click-based revenue being recognised in the period that the lead is generated, an 
accrual for cost of sales, such as partner revenue share agreements, relating to the revenue 
accrued at the year end is included within trade payables (see note 14).
Other payables relate to amounts due to Cashback members. This balance is net of an 
estimated cancellation rate (i.e. clicks which do not result in completed sales), based on 
historical data, and therefore reflects the amount that is expected to be payable. A -/+3ppt 
change in this cancellation rate would equate to approximately £0.4m (2023: £0.4m). This 
balance is payable once the sale has been completed, the cash has been received from the 
merchant and the member has requested payment.
16. Provisions
Leasehold 
dilapidations 
£m
Irrecoverable
 VAT
£m
Total
£m
As at 1 January 2023, 31 December 2023 
and 1 January 2024
—
—
—
Reclassifications
1.9
1.0
2.9
Amounts charged to the income statement
—
2.6
2.6
As at 31 December 2024
1.9
3.6
5.5
Leasehold dilapidations relate to the estimated cost of restoring leased properties to their 
pre-lease condition at the end of the lease term. On initial recognition, estimated dilapidation 
costs are included in the cost of the right-of-use asset within property, plant and equipment and 
are subsequently depreciated over the lease term. There has been no change in the carrying 
value of dilapidations provisions during the year. At 31 December 2023, dilapidations liabilities 
of £1.9m were presented within trade and other payables. During the year they have been 
reclassified as provisions; however, as the carrying value is not material no prior period 
restatement has been recognised. 
The Group recovers input tax on expenditure using a Partial Exemption Special Method (‘PESM’). 
Since 2016 we have been in discussions with HMRC in respect of an update to the PESM which 
was originally agreed in 2012. During the current year, HMRC concluded that it no longer agreed 
with the principles of the PESM that it approved in 2012 and it subsequently issued a Special 
Method Override Notice. Consequently, at the year end the Group no longer had an agreed 
basis for operation of a PESM with HMRC. We disagree with HMRC’s position and we are 
progressing multiple paths to remediation with positive engagement from them. The Group 
is expecting an assessment from HMRC in the quarter ending 30 June 2025 following the 
completion of the 2024–5 tax year and in accordance with accounting standards the Group 
is obliged to recognise a provision in respect of this. Although we do not view this assessment 
as appropriate and we are aiming to reach a resolution promptly, this process is expected 
to continue throughout 2025. While discussions with HMRC are ongoing, the amounts 
recognised remain estimates of uncertain timing and amount. Until the outcome of this 
matter is determined and while the amounts recognised remain uncertain, we are 
presenting the charges as adjusting items. 
Last year the Group incurred charges of £1.0m relating to the potential estimated retrospective 
impact of this matter. This amount was recognised within accruals last year but has been 
reclassified to provisions this year. The comparatives have not been restated as the amount 
was not considered material.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 151
Notes to the Consolidated Financial Statements continued
17. Deferred tax liabilities
Deferred tax assets and liabilities are attributable to the following:
31 December
2024
£m
31 December
2023
£m
Goodwill related to MoneySavingExpert.com
13.2
13.2
Intangible assets and goodwill relating to other acquisitions
3.4
6.3
Share schemes
(1.0)
(1.5)
Accelerated capital allowances
(0.1)
(0.2)
Losses
(2.2)
(2.0)
Provisions
(0.2)
—
Deferred tax liability
13.1
15.8
The following table illustrates the movement in the deferred tax liabilities during the year:
31 December
2024
£m
31 December
2023
£m
At 1 January
15.8
22.5
Temporary differences on:
 
Goodwill related to MoneySavingExpert.com
(0.0)
(0.0)
Intangible assets and goodwill relating to other acquisitions
(2.9)
(5.0)
Share schemes
0.5
(1.0)
Accelerated capital allowances
0.1
0.0
Losses
(0.2)
(0.7)
Provisions
(0.2)
—
At 31 December
13.1
15.8
Deferred tax liabilities arose from the recognition of the intangible assets and goodwill upon the 
acquisition of MONY Group Financial Limited (formerly known as Moneysupermarket.com Financial 
Group Limited), MoneySavingExpert.com Limited, Ice Travel Group Limited, Quidco Limited and 
Podium Solutions Limited.
The deferred tax liability relating to the goodwill of MoneySavingExpert.com is due to the 
amortisation of this balance within its individual accounts which are prepared under a different 
accounting framework, FRS 102, whereas the consolidation is prepared in line with IFRS. The 
recognition of a deferred tax liability within these consolidated accounts is to reflect the tax 
benefit already claimed by the Group on the goodwill balance shown.
Deferred tax assets arise on share option schemes based on the expected tax deduction on 
vesting. Deferred tax assets have also been recognised for unused tax losses to the extent that 
it is probable that future taxable profits will be available against which they can be used.
Deferred tax assets and liabilities have been calculated at the applicable tax rate enacted at the 
balance sheet date of 25% (2023: 25%).
18. Borrowings
Current
31 December
2024
£m
31 December
2023
£m
Revolving credit facility
12.0
4.5
Loan
—
30.0
Total
12.0
34.5
The Group’s external debt comprises a revolving credit facility (‘RCF’) with an outstanding 
balance of £12.0m (2023: £4.5m). The RCF was originally taken out in October 2021 and was 
refinanced in June 2023 to increase the facility size from £90m to £125m. The RCF is funded 
equally by Barclays, Santander and HSBC Innovation. The Group expects the amount 
outstanding at the balance sheet date to be settled in its normal operating cycle.
Interest is payable at a rate of SONIA plus an applicable margin based on the adjusted leverage 
of the Group. The upfront arrangement fees are being amortised over the term. Fees totalling 
£0.4m (2023: £1.0m) are held within prepayments.
Information relating to the covenants attached to the Group’s borrowings is included in note 20.
During the year, the Group repaid the final two instalments of its bank loan.
19. Called up share capital
The nominal value of ordinary shares is 0.02p. The holders of ordinary shares are entitled 
to returns of capital, receive a dividend and vote.
Issued and fully paid
Number of ordinary shares
2024
No.
2023
No.
At the beginning of the year
536,934,085
536,861,647
Issued on exercise of SAYE options
45,217
72,438
Issued on exercise of LTIP awards
436,093
—
At the end of the year
537,415,395
536,934,085
Nominal value of ordinary shares
2024
£
2023
£
At the beginning of the year
107,387
107,372
Issued on exercise of SAYE options
9
15
Issued on exercise of LTIP awards
87
—
At the end of the year
107,483
107,387
The Group operates a Long Term Incentive Plan under which conditional nil cost awards of ordinary 
shares in the Company have been made to certain Directors and employees of the Group, and an 
HMRC approved Save As You Earn scheme (‘Sharesave’) is eligible to all employees (see note 22).

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 152
Notes to the Consolidated Financial Statements continued
20. Financial instruments
Interest rate risk
The Group invests its cash in a range of cash deposit accounts with UK banks. Interest earned 
therefore closely follows movements in the Bank of England base rate. A movement of 1% in this 
rate would result in a difference in annual pre-tax profit of £0.2m (2023: £0.1m) based on Group 
cash, cash equivalents and financial instruments at 31 December 2024. At the balance sheet 
date, the most invested with any one bank was £12.0m with Barclays (2023: £9.0m with 
HSBC Innovation).
Fair values
The Group’s financial assets and liabilities are principally short term in nature, and therefore 
their fair value is not materially different from their carrying value. The valuation method for 
the Group’s financial assets and liabilities can be defined as follows:
Level 1:	 Quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2: 	 Inputs other than quoted prices included within Level 1 that are observable for the 
asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices).
Level 3:	 Inputs for the asset or liability that are not based on observable market data 
(unobservable inputs).
All investments and derivatives fall under Level 3 as the fair value is measured using the latest 
unquoted share price of recent transactions, with updates made as required considering market 
conditions at year end. A reconciliation is provided in note 13. All other financial assets and 
liabilities are held at amortised cost and other financial liabilities respectively in accordance with 
IFRS 9 – Financial Instruments. There have been no transfers between levels in the year.
The Directors consider that the carrying amounts of financial assets and financial liabilities 
recorded at amortised cost in the financial statements approximate their fair values.
Effective interest rates
In respect of interest-earning financial assets, the following table indicates their effective 
interest rates at the year end date:
31 December 2024
31 December 2023
Effective
interest rate
£m
Effective
interest rate
£m
Cash and cash equivalents
1.15%
22.4
0.13%
16.6
Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations 
resulting in a financial loss to the Group. The Group has adopted a policy of only dealing with 
creditworthy counterparties as a means of mitigating risk of financial loss from default. The 
Group’s exposure is regularly monitored by the credit control team and finance management.
Of the top 75% of the Group’s providers by revenue, approximately 30% (2023: 34%) of these are 
UK quoted companies with the remainder being a mixture of larger UK independent companies 
and overseas owned or quoted companies. At the balance sheet date, the five largest trade and 
other receivables, by provider, accounted for 40% (2023: 40%) of the total trade and other 
receivables balance of £82.6m (2023: £79.3m) and the largest individual balance was £8.9m 
(2023: £9.2m). 
The Directors do not consider there to be any material contracts with providers or merchants 
in the Group.
Liquidity risk
Liquidity risk refers to the risk that the Group will encounter difficulty in meeting the obligations 
associated with its financial liabilities. The Group manages liquidity risk by maintaining adequate 
reserves and banking facilities by continuously monitoring forecast and actual cash flows. 
Details of additional undrawn facilities that the Group has at its disposal to further reduce 
liquidity risks are set out below:
31 December
2024
£m
31 December
2023
£m
Unsecured borrowings facilities
 
 
– amount drawn
12.0
34.5
– amount undrawn
113.0
120.5
For details of the Group’s unsecured borrowings facilities, see note 18.
The covenants in place in relation to the facilities are outlined below:
	· Adjusted leverage is calculated by dividing adjusted EBITDA by net cash/debt, which consists 
of cash less borrowings, lease liabilities, deferred consideration and loan notes payable to 
non-controlling interest. 
	· Interest cover is calculated by dividing adjusted EBITDA by net finance expense. 
The Group continues to have significant headroom over the covenants.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 153
Notes to the Consolidated Financial Statements continued
20. Financial instruments continued
Exposure to liquidity risk
The following are the remaining contractual maturities of financial liabilities at the reporting date. The amounts are gross and undiscounted.
31 December 2024
Carrying
amount
£m
Total
£m
Contractual cash flows
<2 months
£m
2–12 months
£m
1–2 years
£m
2–5 years
£m
>5 years
£m
Non-derivative financial liabilities
Trade payables
52.1
(52.1)
(52.1)
—
—
—
—
Borrowings
12.0
(12.0)
(12.0)
—
—
—
—
Lease liabilities
– undiscounted cash flows
26.5
(26.5)
(0.6)
(3.1)
(3.7)
(10.9)
(8.2)
– discounting
(3.5)
3.5
0.1
0.7
0.7
1.5
0.5
Amounts owed to non-controlling interest
2.0
(2.0)
—
—
—
—
(2.0)
At 31 December 2024
89.1
(89.1)
(64.6)
(2.4)
(3.0)
(9.4)
(9.7)
31 December 2023
Carrying
amount
£m
Total
£m
Contractual cash flows
<2 months
£m
2–12 months
£m
1–2 years
£m
2–5 years
£m
>5 years
£m
Non-derivative financial liabilities
 
 
 
 
 
 
 
Trade payables
51.2
(51.2)
(51.2)
—
—
—
—
Borrowings
34.5
(34.5)
(4.5)
(30.0)
—
—
—
Lease liabilities
 
 
 
 
 
 
 
– undiscounted cash flows
30.4
(30.4)
(0.6)
(3.2)
(3.8)
(11.2)
(11.6)
– discounting
(4.3)
4.3
0.2
0.8
0.7
1.7
0.9
Amounts owed to non-controlling interest
1.9
(1.9)
—
—
—
—
(1.9)
At 31 December 2023
113.7
(113.7)
(56.1)
(32.4)
(3.1)
(9.5)
(12.6)
The lease liability cash flows are spread evenly between 2–5 years.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 154
Notes to the Consolidated Financial Statements continued
21. Group management of capital
The Group’s objectives when managing capital are:
	· to safeguard the entity’s ability to continue as a going concern, so that it can continue to provide returns for shareholders and benefits for other stakeholders; and
	· to provide an adequate return to shareholders by pricing products and services commensurately with the level of risk.
The Group sets the amount of capital in proportion to risk. The Group manages the capital structure and makes adjustments to it in the light of changes in economic conditions and the risk 
characteristics of the underlying assets. In assessing the level of capital all components of equity are taken into account, i.e. share capital, retained earnings and reserves (where applicable). The table 
below summarises the carrying value of each component.
Carrying value
31 December
2024
£m
31 December
2023
£m
Share capital
0.1
0.1
Retained earnings and reserves
239.6
220.4
Non-controlling interest
5.2
5.6
Total
244.9
226.1
In line with internal capital management requirements, the Group manages its cash balances by, where possible, depositing them with a number of financial institutions to reduce credit risk. 
The table below summarises the credit rating of each financial institution that held cash at 31 December 2024.
Credit rating
2024
2023
Barclays 
A+
A+
Santander 
A
n/a 1
Lloyds 
BBB+
BBB+
HSBC 
AA-
AA-
NatWest 
A
A
1	 At 31 December 2023, cash balances were not held with Santander.
One way in which the Group manages capital is utilising the revolving credit facility, as set out in note 18.
Management of capital focuses around the Group’s ability to generate cash from its operations. In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends 
paid to shareholders, return capital to shareholders, issue new shares, or sell assets to raise funds. The Directors are satisfied that the Group is meeting its objectives for managing capital as funds 
are available for reinvestment where necessary as well as being in a position to make returns to shareholders where this is felt appropriate.
There were no changes to the Group’s approach to capital management during the year.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 155
Notes to the Consolidated Financial Statements continued
22. Share-based payments
The share-based payment charge in the Consolidated Statement of Comprehensive Income 
relates to the following types of share option and share award:
31 December
2024
£m
31 December
2023
£m
Long Term Incentive Plan 
1.5
2.0
Restricted Share Awards
1.0
0.5
Sharesave Scheme
0.5
0.5
Share Incentive Plan
—
—
Share-based payment transactions
3.0
3.0
Long Term Incentive Plan (‘LTIP’)
Until 2022, conditional awards were made over ordinary shares under the MoneySuperMarket.
com Group PLC Long Term Incentive Plan (‘LTIP’) schemes to senior employees. Under the 
scheme, the awards vest at the end of a three-year period dependent on certain performance 
criteria being met, as outlined below:
	· achievement of a specified average growth rate in adjusted basic EPS at the end of the 
vesting period;
	· the total shareholder return (‘TSR’) of the Company relative to a comparator group of defined 
companies; and/or
	· Group revenue performance.
There have been no grants of LTIPs since 2022 and it is not anticipated that there will be any 
future grants under this scheme.
Restricted Share Awards (‘RSA’)
These include the Restricted Share Plan (‘RSP’) and the Restricted Share Award Plan (‘RSU’): 
Restricted Share Plan (‘RSP’)
Conditional awards are made over ordinary shares under the MONY Group PLC to senior 
employees that vest at the end of a three-year period. For Executive Directors, following vesting, 
an additional two years holding period will apply, such that vested shares are normally released 
five years from grant. Under the three year schemes, 100% of the award vests at the end of the 
three year period. Vesting is subject to the participant being employed on the relevant vesting 
date, and not, on or prior to that vesting date, having been issued with or having given notice 
to terminate employment with the Group. No specific performance conditions are required 
for the vesting of RSPs, although the awards will normally be subject to one or more underpin 
conditions over the vesting period. Should any of the underpins not be met, the Remuneration 
Committee would consider whether a discretionary reduction in the vesting of awards was 
required. The underpins applying to each award will be determined by the Remuneration 
Committee each year but may include measures related to key financial, strategic, governance, 
ESG or share price metrics. 
Restricted Share Award Plan (‘RSU’)
Conditional awards are made over ordinary shares in MONY Group PLC to senior employees 
that vest over either one or two years. Under the two year schemes, 50% of the award vests 
at the end of a one-year period and 50% of the award vests at the end of a two-year period. 
Vesting on all schemes is subject to the participant being employed on the relevant vesting 
date, and not, on or prior to that vesting date, having been issued with or having given notice 
to terminate employment with the Group.
Sharesave Scheme
The Group grants options under the HMRC approved Moneysupermarket.com Group PLC 
Sharesave Scheme (2021) which is available to all employees. The scheme allows employees 
to save an amount of their net pay into a savings account each month and, at the end of the 
three-year period, choose to either receive back their savings or use them to buy ordinary 
shares in the Company at a discounted exercise price.
Share Incentive Plan (‘SIP’)
Upon listing, the Company granted £3,000 of ordinary shares at the price of £1.70 per ordinary 
share to each eligible employee free of charge. If an employee left within one year of listing, all 
these ordinary shares were forfeited; between one and two years of listing, 50% were forfeited; 
between two and three years of listing, 20% were forfeited; and after three years of listing, none 
were forfeited. 948,184 shares were issued under the Share Incentive Plan scheme in 2007. 
On 31 July 2010 eligible employees became entitled to receive their allocation of free shares. 
There are 95 active participants (2023: 83) in the HMRC approved SIP scheme, who can 
subscribe for up to £150 of shares each month. At 31 December 2024, the total number 
of shares that remain in trust was 311,777 (2023: 313,695).
LTIP and RSA schemes
The table below summarises the current RSP, RSU and LTIP schemes and the performance 
criteria elements:
2024
RSP
2024
RSU
2023
RSP
2022
LTIP
Number of ordinary shares
1,093,958
26,118
817,289
2,275,282
Performance criteria:
 
 
 
 
– adjusted basic EPS (%)
—
—
—
50
– total shareholder return (%)
—
—
—
20
– revenue performance (%)
—
—
—
30
Weighted average share price at the 
date of exercise (£)
n/a
n/a
n/a
n/a

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 156
Notes to the Consolidated Financial Statements continued
22. Share-based payments continued
Sharesave Scheme
During 2024, the Group granted options to employees on the same basis as the grants in previous years. The exercise price for the options under each active scheme was fixed at the prices below:
Exercise price
Sharesave 2024
177.0p
Sharesave 2023
188.0p
Sharesave 2022
156.0p
Sharesave 2021
203.0p
Movements in the year
The following table illustrates the number and weighted average exercise price (‘WAEP’) of, and movements in, share options during the year.
Number
WAEP
Outstanding at 1 January 2023
4,828,830
£0.00
Awards made during the year
874,568
£0.00
Awards vested and exercised during the year
(215,238)
£0.00
Awards forfeited during the year
(2,123,756)
£0.00
Outstanding at 31 December 2023
3,364,404
£0.00
Awards made during the year
1,120,076
£0.00
Awards vested and exercised during the year
(414,881)
£0.00
Awards forfeited during the year
(446,852)
£0.00
Outstanding at 31 December 2024
3,622,747
£0.00
The following table lists the inputs to the Black-Scholes models and Monte Carlo simulations used for the schemes for the year ended 31 December 2024:
2024
Sharesave
2023
Sharesave
2022
Sharesave
2024
RSP
2023
RSP
2024
RSU
2022
LTIP
Fair value at grant date (£)
 0.96 
 1.08 
 0.98 
 2.26 
 2.70 
 2.57 
 1.98 
Share price (£)
 2.21 
 2.35 
 1.95 
 2.26 
 2.70 
 2.57 
 1.98 
Exercise price (£)
 1.77 
 1.88 
 1.56 
 — 
 — 
 — 
 — 
Expected volatility (%)
 71.9 
 74.3 
 90.2 
 71.0 
 71.0 
 68.0 
 92.2 
Expected life of option/award (years)
 3.0 
 3.0 
 3.0 
 3.0 
 3.0 
 1.0 
 3.0 
Weighted average remaining contractual life (years)
 2.8 
 1.8 
 0.8 
 2.3 
 1.4 
 0.2 
 0.3 
Expected dividend yield (%)
 5.5 
 5.0 
 6.0 
—
—
—
—
Risk-free interest rate (%)
 3.8 
 4.8 
 4.4 
 4.0 
 3.8 
 4.1 
 1.4 
Expected volatility has been estimated by considering historical average share price volatility for the Company or similar companies. Staff attrition has been assessed based on historical 
retention rates.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 157
Notes to the Consolidated Financial Statements continued
23. Leases
Leases as lessee
The Group holds leases over property for its offices. The London office lease was signed on 
22 July 2016 for a period of 15 years, with a lease start date of 1 June 2017. There was an 
18-month rent-free period included in the agreement. The lease liability has been recognised 
up to 2032.
The Manchester office lease was signed on 7 May 2019 for a period of 15 years, with a lease 
start date of 7 May 2019. There was a 36-month rent-free period included in the agreement. 
There is a break clause available at 7 May 2029 and the lease liabilities have been recognised up 
to this date. 
In 2021, the Group also acquired some other smaller immaterial leases with the acquisitions of 
Ice Travel Group Limited and Quidco Limited.
i. Right-of-use assets
Right-of-use assets related to leased properties that do not meet the definition of investment 
property are presented as property, plant and equipment.
Land and
buildings
£m
Balance at 1 January 2023
22.4
Addition relating to extension of existing right-of-use asset
0.5
Depreciation charge for the year
(2.6)
Disposal relating to termination of existing right-of-use asset
(0.3)
Balance at 31 December 2023
20.0
Balance at 1 January 2024
20.3
Disposal relating to lease termination of existing right of use asset
(0.3)
Depreciation charge for the year
(2.5)
Balance at 31 December 2024
17.5
ii. Amounts recognised in profit or loss
2024
£m
2023
£m
Depreciation charge for the year
2.5
2.6
Interest on lease liabilities
0.9
1.0
 
3.4
3.6
iii. Amounts recognised in statement of cash flows
2024
£m
2023
£m
Interest paid
0.9
1.0
Repayment of lease liabilities
2.9
2.9
 
3.8
3.9
During 2024, the Group entered into an agreement to sub-lease a proportion of its London 
office. The sub-lease was for a period of 3 years and therefore did not reflect a transfer of 
substantially all of the risk and reward of the underlying asset, which in this case is the 15-year 
head lease or right-of-use asset. Consequently, the Group classified the sub-lease as an 
operating lease under IFRS 16 – Leases. The rental income for the year was £0.2m.
During the year ended 2023, rental income of £0.6m was received. The former tenant exited 
the existing sub-lease arrangement prior to another sub-lease agreement being entered into.
24. Pensions and other post-employment benefit plans
The Group operates a defined contribution pension scheme calculated on base salary. 
The assets of the scheme are held separately from those of the Group in an independently 
administered fund. The contributions payable to the scheme in respect of the current year 
were £2.9m (2023: £2.4m). In the year ended 31 December 2024, £2.5m (2023: £2.2m) of 
contributions were charged to the Consolidated Statement of Comprehensive Income and 
£0.4m (2023: £0.2m) were included in amounts capitalised (see note 6). As at 31 December 2024, 
no amounts were outstanding in relation to pension contributions, as the liabilities were settled 
during the year (2023: £nil, settled during the year). 
25. Commitments and contingencies
At 31 December 2024 the Group was committed to incur capital expenditure of £0.7m 
(2023: £1.0m).
Comparable with most businesses of our size, the Group is a defendant in a small number of 
disputes incidental to its operations and from time to time is under regulatory scrutiny. As a 
leading website operator, the Group occasionally experiences operational issues as a result of 
technological oversights that in some instances can lead to customer detriment, dispute and 
potentially cash outflows. The Group has a professional indemnity insurance policy in order to 
mitigate liabilities arising out of events such as this.
There is a cross-guarantee held between MONY Group PLC, MoneySavingExpert.com Limited, 
Moneysupermarket.com Limited, MONY Group Financial Limited and MONY Group Financial 
Holdings Limited in relation to balances owed under the revolving credit facility and the term 
loan. The maximum amount owed during the year was £42.0m (2023: £75.0m) and the amount 
owed at 31 December 2024 was £12.0m (2023: £34.5m).
The contingencies outlined above are not expected to have a material adverse effect on the Group.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 158
Notes to the Consolidated Financial Statements continued
26. Related party transactions
The Group has the following investments in all of its subsidiaries which are all included in the Consolidated Financial Statements. There has been no change in ownership interest during the year.
Country of
incorporation
Class of 
shares held
Ownership
interest %
Principal activity
MONY Group Financial Holdings Limited1
UK
Ordinary
100
Holding company
MONY Group Financial Limited2
UK
Ordinary
100
Holding company
Moneysupermarket.com Ltd
UK
Ordinary
100
Internet price comparison through lead generation
MoneySavingExpert.com Limited
UK
Ordinary
100
Internet price comparison through lead generation
Quidco Limited
UK
Ordinary
100
Cashback services through lead generation
Decision Technologies Limited
UK
Ordinary
100
Internet price comparison through lead generation
CYTI (Holdings) Limited
UK
Ordinary
100
Dormant
CYTI Limited
UK
Ordinary
100
Dormant
Mortgage 2000 Limited
UK
Ordinary
100
Dormant
Sellmymobile.com Limited
UK
Ordinary
100
Dormant
Townside Limited
UK
Ordinary
100
Dormant
MONY Group Limited
UK
Ordinary
100
Dormant
Ice Travel Group Limited
UK
Ordinary
67
Holding company
Travelsupermarket Limited
UK
Ordinary
67
Internet price comparison through lead generation
Icelolly Marketing Limited
UK
Ordinary
67
Internet price comparison through lead generation
Express Rooms Ltd
UK
Ordinary
67
Dormant
Icelolly Limited
UK
Ordinary
67
Dormant
Icelolly.co.uk Limited
UK
Ordinary
67
Dormant
Icelolly.com Limited
UK
Ordinary
67
Dormant
Podium Solutions Limited
UK
Ordinary
52
Technology platform provider for internet price comparison services
1	 Company name changed from Moneysupermarket.com Financial Group Holdings Limited to MONY Group Financial Holdings Limited with effect from 20 May 2024.
2	 Company name changed from Moneysupermarket.com Financial Group Limited to MONY Group Financial Limited with effect from 20 May 2024.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 159
Notes to the Consolidated Financial Statements continued
26. Related party transactions continued
Aggregate
capital
reserves
£m
Profit/
(Loss) for
the year
£m
Registered office address
Registered 
number
Included in
parental
 guarantee 3
MONY Group Financial Holdings Limited1
299.6
85.0
Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ
08188486
Yes
MONY Group Financial Limited2
26.7
84.4
Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ
03157344
Yes
Moneysupermarket.com Ltd
49.5
44.4
Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ
03945937
Yes
MoneySavingExpert.com Limited
53.8
31.7
One Dean Street, London, UK, W1D 3RB
08021764
Yes
Quidco Limited
13.6
7.4
Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ
05498276
Yes
Decision Technologies Limited
26.7
12.3
One Dean Street, London, UK, W1D 3RB
05341159
Yes
CYTI Limited
0.0
0.0
One Dean Street, London, UK, W1D 3RB
07368288
Yes
Ice Travel Group Limited
20.5
(0.7)
Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF 
13386700
No
Travelsupermarket Limited
15.7
(0.1)
Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF 
13240884
No
Icelolly Marketing Limited
1.5
0.7
Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF 
05655962
No
Podium Solutions Limited
(4.9)
(1.0)
4th Floor, Market Square House, St James Street, Nottingham, Nottinghamshire, UK, NG1 6FG
11101797
No
1	 Company name changed from Moneysupermarket.com Financial Group Holdings Limited to MONY Group Financial Holdings Limited with effect from 20 May 2024.
2	 Company name changed from Moneysupermarket.com Financial Group Limited to MONY Group Financial Limited with effect from 20 May 2024.
3	 In accordance with section 479C of the Companies Act (2006), the Company has provided a parental guarantee over the liabilities of some of its subsidiaries as at 31 December 2024 until they fall due. This means that these subsidiaries are exempt from the requirements 
of the Act relating to the audit of their individual accounts under section 479A. This guarantee was also provided in the prior year.
The Company is the ultimate parent entity of the Group. Intercompany transactions with wholly owned subsidiaries are eliminated on consolidation as per the exemption offered in IAS 24 – Related 
Party Disclosures. The list above represents all companies within the Group. All companies within the Group are registered at the addresses shown above. The Company’s registered office is 
disclosed on page 168. All shareholdings with all subsidiaries are ordinary shares.
The Company has committed to continue to provide support to all of its subsidiaries for any short-term day-to-day cash management, if required.
Transactions with key management personnel
In addition to their salaries, the Group also provides non-cash benefits to Directors and Executive Officers. Directors and Executive Officers also participate in the Group’s Long Term Incentive Plan.
There were no amounts or any future commitments outstanding to the Company as at 31 December 2024 (2023: none).

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 160
Notes to the Consolidated Financial Statements continued
26. Related party transactions continued
Key management personnel compensation
Key management compensation payable to the Executive management team is summarised below:
31 December
2024
£m
31 December
2023
£m
Short-term employee benefits
5.6
5.9
Share-based payment transactions
1.8
1.9
Defined contribution pension costs
0.2
0.1
Key management personnel compensation
7.6
7.9
Other related party transactions
During the year, Moneysupermarket.com Ltd purchased services for the value of £1.1m (2023: 
£1.3m) from Podium Solutions Limited in relation to salary recharges and the development of 
digital solutions for the mortgages channel journey on the Group’s website. Balances of £0.1m 
were outstanding as at 31 December 2024 in relation to these purchases (2023: £0.1m). 
During the year, MONY Group Financial Limited provided a £0.4m revolving credit facility 
to Podium with a repayment date of June 2025 and an annual interest rate of 15%. 
At 31 December 2024, £0.4m was outstanding in relation to this facility.
During the year ended 31 December 2023, MONY Group Financial Limited issued £1.1m of loan 
notes to Podium with a repayment term of ten years and an annual interest rate of 16.5% (15% 
plus additional 1.5% in line with Bank of England base rate). Loan notes held by MONY Group 
Financial Limited from earlier periods were included in the carrying amount of the Group’s 
equity accounted investment in Podium until it was reclassified as a subsidiary in December 
2022. Since then, the amounts held by MONY Group Financial Limited have been eliminated 
on consolidation. At 31 December 2024, amounts owed by Podium Solutions Limited to 
MONY Group Financial Limited were £3.7m (2023: £3.3m).
During the year, Travelsupermarket Limited provided internet leads to Moneysupermarket.com Ltd 
for powering its travel insurance journey. Travelsupermarket Limited charged net commissions 
of £0.7m (2023: £0.8m) in respect of the services provided to the two companies. Balances of 
£0.1m were outstanding as at 31 December 2024 in relation to these transactions (2023: £0.1m).
During the year ended 31 December 2021, MONY Group Financial Limited issued loan notes to 
Ice Travel Group Limited of £4.0m with an annual interest rate of 10%. During the year ended 
31 December 2024, interest income of £0.4m (2023: £0.5m) was received by MONY Group 
Financial Limited from Ice Travel Group Limited before the loan notes and accrued interest 
were settled in full. At 31 December 2024, the remaining balance due was £nil (2023: £5.0m). 
27. Non-controlling interest
In December 2022, the Group acquired control of Podium Solutions Limited which had 
previously been accounted for as a joint venture. Podium Solutions Limited is now consolidated 
as a subsidiary undertaking and a non-controlling interest is recognised within equity.
The Group also recognises a non-controlling interest in respect of Ice Travel Group Limited 
and its two wholly owned subsidiaries Travelsupermarket Limited and Icelolly Marketing Limited 
(together ‘Ice Travel Group’). 
The following table summarises the financial performance and position of these companies 
at the year end before any intra-group eliminations.
31 December 2024
Podium 
Solutions 
Limited
Ice Travel 
Group
Total
Non-controlling interest
48%
33%
£m
£m
£m
Non-current assets1
1.1
13.7
14.8
Current assets
1.4
7.6
9.0
Non-current liabilities
(2.1)
(2.8)
(4.9)
Current liabilities
(2.3)
—
(2.3)
Net assets
(1.9)
18.5
16.6
Net assets attributable to non-controlling interest
(0.9)
6.1
5.2
Revenue
0.7
18.6
19.3
(Loss)/Profit
(1.4)
0.9
(0.5)
Other comprehensive income
—
—
—
Total comprehensive income
(1.4)
0.9
(0.5)
(Loss)/Profit attributable to the non-controlling interest
(0.7)
0.3
(0.4)
Other comprehensive income attributable 
to non‑controlling interest
—
—
—
Total comprehensive income attributable 
to non‑controlling interest
(0.7)
0.3
(0.4)
Cash flows from operating activities
(0.4)
3.4
3.0
Cash flows from investing activities
—
(0.9)
(0.9)
Cash flows from financing activities
0.4
(5.5)
(5.1)
Net decrease in cash and cash equivalents
—
(3.0)
(3.0)
1	 Non-current assets for Ice Travel Group include £7.4m (2023: £7.4m) of goodwill in respect of Travelsupermarket Limited that was 
recognised on the Group’s balance sheet prior to the acquisition of Ice Travel Group.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 161
Notes to the Consolidated Financial Statements continued
27. Non-controlling interest continued
31 December 2023
Podium 
Solutions 
Limited
Ice Travel 
Group
Total
Non-controlling interest
48%
33%
£m
£m
£m
Non-current assets1
2.2
14.2
16.4
Current assets
0.8
11.2
12.0
Non-current liabilities
(1.9)
(6.6)
(8.5)
Current liabilities
(1.6)
(1.2)
(2.8)
Net assets
(0.5)
17.6
17.1
Net assets attributable to non-controlling interest
(0.2)
5.8
5.6
Revenue
0.1
19.5
19.6
(Loss)/Profit
(2.0)
1.7
(0.3)
Other comprehensive income
—
—
—
Total comprehensive income
(2.0)
1.7
(0.3)
Profit attributable to the non-controlling interest
(1.0)
0.6
(0.4)
Other comprehensive income attributable 
to non-controlling interest
—
—
—
Total comprehensive income attributable 
to non‑controlling interest
(1.0)
0.6
(0.4)
Cash flows from operating activities
0.1
3.4
3.5
Cash flows from financing activities
(0.0)
(0.9)
(0.9)
Net increase in cash and cash equivalents
0.1
2.5
2.6
1	 Non-current assets for Ice Travel Group include £7.4m (2022: £7.4m) of goodwill in respect of Travelsupermarket Limited that was 
recognised on the Group’s balance sheet prior to the acquisition of Ice Travel Group.
Loss and total comprehensive income for the year in respect of Podium Solutions Limited and 
Ice Travel Group include amortisation of intangibles relating to the acquisition of these companies 
by the Group of £1.8m (2023: £2.2m). Included in the loss (2023: loss) attributable to non-controlling 
interest and total comprehensive income attributable to non-controlling interest is £0.8m 
(2023: £0.9m) of amortisation of acquired intangibles. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 162
Company Balance Sheet
at 31 December 2024
Note
31 December
2024
£m
31 December
2023
£m
Fixed assets
 
 
 
Investments
4
181.7
181.7
Total fixed assets
 
181.7
181.7
Current assets
 
 
Debtors – including amounts falling due in more than one year of £0.3m (2023: £0.3m)
5
221.8
225.6
Cash at bank and in hand
 
0.1
0.1
Total current assets 
 
221.9
225.7
Creditors: amounts falling due within one year
7
(70.8)
(69.6)
Net current assets 
 
151.1
156.1
Provisions
8
(1.9)
—
Net assets
 
330.9
337.8
Capital and reserves
 
 
Share capital
10
0.1
0.1
Share premium
 
205.6
205.5
Reserve for own shares
 
(1.7)
(2.4)
Other reserves
 
16.9
16.9
Profit and loss reserve
 
110.0
117.7
Shareholders’ funds
 
330.9
337.8
No profit and loss account is presented for the Company as permitted by section 408 of the Companies Act 2006. The profit after tax for the Company was £55.9m (2023: £55.7m) which included 
dividends received of £65.0m (2023: £65.0m).
The Financial Statements were approved by the Board of Directors and authorised for issue on 14 February 2025. They were signed on its behalf by:
Peter Duffy
Chief Executive Officer
Niall McBride
Chief Financial Officer
Registered number: 6160943

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 163
Company Statement of Changes in Equity
for the year ended 31 December 2024
Note
Share
capital
£m
Share
premium
£m
Reserve for
own shares
£m
Other
reserves
£m
Profit and
loss reserve
£m
Total
£m
At 1 January 2023
 
0.1
205.4
(2.4)
16.9
122.9
342.9
Profit for the year
 
—
—
—
—
55.7
55.7
Total comprehensive income
 
—
—
—
—
55.7
55.7
New shares issued
10 
0.0
0.1
—
—
—
0.1
Purchase of shares by employee trusts
 
—
—
(0.5)
—
—
(0.5)
Exercise of LTIP awards
 
—
—
0.5
—
(0.5)
—
Equity dividends
9 
—
—
—
—
(63.4)
(63.4)
Share-based payments
2 
—
—
—
—
3.0
3.0
At 31 December 2023
 
0.1
205.5
(2.4)
16.9
117.7
337.8
Profit for the year
 
—
—
—
—
55.9
55.9
Total comprehensive income
 
—
—
—
—
55.9
55.9
New shares issued
10 
0.0
0.1
—
—
—
0.1
Purchase of shares by employee trusts
 
—
—
(0.4)
—
—
(0.4)
Exercise of LTIP awards
 
—
—
1.1
—
(1.1)
—
Equity dividends
9
—
—
—
—
(65.5)
(65.5)
Share-based payments
2 
—
—
—
—
3.0
3.0
At 31 December 2024
 
0.1
205.6
(1.7)
16.9
110.0
330.9
Reserve for own shares
The reserve for the Company’s own ordinary shares comprises the cost of the Company’s ordinary shares held by the Group through employee trusts. At 31 December 2024, the Group held 
311,777 (2023: 313,695) ordinary shares at a cost of 0.02p per share (2023: 0.02p) through a Share Incentive Plan trust for the benefit of the Group’s employees.
The Group also held 169,134 (2023: 144,106) shares through an Employee Benefit Trust at an average cost of 242.71p per share (2023: 249.92p) for the benefit of employees participating in the 
various Long Term Incentive Plan schemes.
Other reserves
The other reserves balance represents the merger reserve of £16.9m (2023: £16.9m) generated upon the acquisition of MONY Group Financial Limited by the Company and a capital redemption 
reserve for £19,000 (2023: £19,000) arising from the acquisition of 95,294,118 deferred shares of 0.02p by the Company from Simon Nixon.
Upon the acquisition of MONY Group Financial Limited, a merger reserve of £16.9m for 45% of the book value transferred from a company under common control was recognised.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 164
Notes to the Company Financial Statements
1.	Accounting policies
Basis of preparation
On 20 May 2024, MONY Group PLC changed its name from Moneysupermarket.com Group PLC.
MONY Group PLC (the ‘Company’) is a public company limited by shares and incorporated and 
domiciled in England, UK. The registered office is disclosed on page 168.
These Financial Statements were prepared in accordance with Financial Reporting Standard 102 
– The Financial Reporting Standard Applicable in the UK and Republic of Ireland (‘FRS 102’). The 
presentation currency of these Financial Statements is sterling. All amounts in the Financial 
Statements have been rounded to the nearest £100,000. These Financial Statements are 
prepared on the historical cost basis.
In these Financial Statements, the Company is considered to be a qualifying entity for the 
purposes of this FRS and has applied the exemptions available under FRS 102 in respect of the 
following disclosures:
	· Cash Flow Statement and related notes; and
	· key management personnel compensation.
As the Consolidated Financial Statements include the equivalent disclosures, the Company 
has also taken the exemptions under FRS 102 available in respect of the following disclosures:
	· certain disclosures required by FRS 102.26 – Share-based Payments;
	· the disclosures required by FRS 102.11 – Basic Financial Instruments and FRS 102.12 – Other 
Financial Instrument Issues in respect of financial instruments not falling within the fair value 
accounting rules of Paragraph 36(4) of Schedule 1; and
	· the disclosures required by FRS 102.33.1A – Related Party Disclosures.
The accounting policies set out below have, unless otherwise stated, been applied consistently 
to all periods presented in these Financial Statements.
Use of estimates and judgements
The preparation of the Financial Statements requires management to make judgements, 
estimates and assumptions that affect the application of accounting policies and the 
reported amounts of assets, liabilities, income and expenses. Actual results may differ 
from these estimates.
Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the period in which the estimate is revised and 
in any future periods affected.
There are no assumptions or estimation uncertainties made in preparation of these Financial 
Statements that may have a significant risk of resulting in a material adjustment to the carrying 
amounts of assets and liabilities in the next financial year.
Investments
Investments are shown at cost less provision for impairment.
Basic financial instruments
Trade and other debtors are recognised initially at transaction price less attributable transaction 
costs. Trade and other creditors are recognised initially at transaction price plus attributable 
transaction costs. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method, less any impairment losses in the case of trade debtors. If the 
arrangement constitutes a financing transaction, for example if payment is deferred beyond 
normal business terms, then it is measured at the present value of future payments discounted 
at a market rate of interest for a similar debt instrument.
Cash and cash equivalents
Cash and cash equivalents comprise cash balances. 
Bank borrowings
Interest-bearing bank loans are recorded at the proceeds received. Finance charges, including 
direct issue costs, are accounted for on an accruals basis in profit or loss using the effective 
interest method and are added to the carrying amount of the instrument to the extent that they 
are not settled in the period in which they arise.
Own shares held by Employee Benefit Trust
Transactions of the Company-sponsored Employee Benefit Trust are treated as being those of 
the Company and are therefore reflected in the Company Financial Statements. In particular, the 
trust’s purchases and sales of shares in the Company are debited and credited directly to equity.
Share-based payment transactions
The Company’s share schemes allow employees to acquire ordinary shares in the Company. 
There is also a recharge arrangement with Group entities in relation to these schemes. The fair 
value of share awards made is recognised as an increase in equity. The Company recognises 
in its profit and loss the share-based payment expenses related solely to employees of the 
Company, with the remainder recognised as an intercompany receivable under the recharge 
arrangement. The fair value is measured at award date and spread over the period during which 
the employees become unconditionally entitled to the awards. The fair value of the awards 
made is measured using an option valuation model, taking into account the terms and 
conditions upon which the awards were made.
Dividends
Dividends receivable are recognised when the Company’s right to receive payment is 
established. Dividends payable to the Company’s shareholders are recognised as a liability 
and deducted from shareholders’ equity in the period in which the shareholders’ right to 
receive payment is established.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 165
Notes to the Company Financial Statements continued
1.	Accounting policies continued
Taxation
Income tax expense comprises current and deferred tax. It is recognised in the profit and loss 
account except to the extent that it relates to items recognised directly in equity, in which case 
it is recognised in equity.
Current tax is the expected tax payable on the taxable income for the year, using tax rates in 
force for the year, and any adjustment to tax payable in respect of previous years.
Deferred tax is provided on timing differences which arise from the inclusion of income and 
expenses in tax assessments in periods different from those in which they are recognised in 
the Financial Statements. Deferred tax is not recognised on permanent differences arising 
because certain types of income or expense are non-taxable or are disallowable for tax or 
because certain tax charges or allowances are greater or smaller than the corresponding 
income or expense.
Deferred tax is measured at the tax rate that is expected to apply to the reversal of the related 
difference, using tax rates enacted or substantively enacted at the balance sheet date. Deferred 
tax balances are not discounted.
Deferred tax assets are recognised only to the extent that is it probable that they will be 
recovered against the reversal of deferred tax liabilities or other future taxable profits.
2. Share-based payments
The analysis and disclosures in relation to share-based payments are given in the Consolidated 
Financial Statements in note 22.
3. Staff numbers and cost
The average number of persons employed by the Company (including Directors) during the year, 
analysed by category, was as follows:
2024
No.
2023
No.
Administration
2
2
The aggregate payroll costs of these persons were as follows:
2024
£m
2023
£m
Wages and salaries
1.1
1.1
Social security contributions
0.3
0.3
Defined contribution pension costs
0.1
0.1
Share-based payment transactions
1.0
0.9
2.5
2.4
In addition to the above, bonuses of £1.2m (2023: £1.4m) were payable in relation to the 
reporting period. Neither Director exercised share options during the period (2023: same). 
Directors’ remuneration is disclosed on pages 97 to 115.
4. Investments
31 December
2024
£m
31 December
2023
£m
Cost and net book value:
Shares in subsidiary undertakings
181.7
181.7
The investment represents the Company’s holding in MONY Group Financial Holdings Limited 
(formerly known as Moneysupermarket.com Financial Group Holdings Limited), which was 
obtained via a share for share exchange during 2012 in which the Company exchanged its existing 
shareholding in MONY Group Financial Limited (formerly known as Moneysupermarket.com 
Financial Group Limited) for the entire share capital of MONY Group Financial Holdings Limited.
5. Debtors
31 December
2024
£m
31 December
2023
restated
£m
Amount due from subsidiary undertakings
221.2
224.3
Prepayments
0.3
1.0
Deferred tax asset (note 6)
0.3
0.3
 
221.8
225.6
Amounts due from subsidiary undertakings are unsecured, interest free and are repayable 
on demand. 
6. Deferred tax asset
31 December
2024
£m
31 December
2023
£m
Short-term timing differences
0.3
0.3
7. Creditors: amounts falling due within one year
31 December
2024
£m
31 December
2023
£m
Borrowings
12.0
34.5
Amount owed to subsidiary undertakings
57.7
33.7
Accruals
1.1
1.4
70.8
69.6
Amounts owed to subsidiary undertakings are unsecured, interest free and are repayable 
on demand. 

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 166
Notes to the Company Financial Statements continued
8. Provisions
Leasehold 
dilapidations 
£m
As at 1 January 2023, 31 December 2023 and 1 January 2024
—
Reclassifications
1.9
As at 31 December 2024
1.9
Provisions comprise leasehold dilapidations which relate to the estimated cost of restoring 
leased properties to their pre-lease condition at the end of the lease term. On initial recognition, 
estimated dilapidation costs are included in the cost of the right-of-use asset within property, 
plant and equipment and are subsequently depreciated over the lease term. There has been no 
change in the carrying value of dilapidations provisions during the year. At 31 December 2023, 
dilapidations liabilities of £1.9m were presented within trade and other payables. During the 
year they have been reclassified as provisions; however, as the carrying value is not material no 
prior period restatement has been recognised.
9. Dividends
Pence
per share
31 December
2024
£m
Pence 
per share
31 December
2023
£m
Declared and paid dividends on 
ordinary shares:
 
 
Prior year final dividend
8.9
47.8
8.6
46.2
Interim dividend
3.3
17.7
3.2
17.2
Total dividend paid in the year
12.2
65.5
11.8
63.4
Proposed for approval (not 
recognised as a liability at 
31 December): final dividend
12.5
49.4
8.9
47.8
10. Called up share capital
The following rights attached to the shares in issue during the year:
Ordinary shares
The holders of ordinary shares were entitled to returns of capital, receive a dividend and vote.
Issued and fully paid
Number of ordinary shares
2024
2023
At the beginning of the year
536,934,085
536,861,647
Issued on exercise of SAYE options
45,217
72,438
Issued on exercise of LTIP awards
436,093
—
At the end of the year
537,415,395
536,934,085
Nominal value of ordinary shares
2024
£
2023
£
At the beginning of the year
107,387
107,372
Issued on exercise of SAYE options
9
15
Issued on exercise of LTIP awards
87
—
At the end of the year
107,483
107,387
The Group has a Long Term Incentive Plan under which conditional nil cost awards of ordinary 
shares in the Company have been made to certain Directors and employees of the Group, and 
an HMRC approved Save As You Earn scheme (‘Sharesave’) is eligible to all employees (see note 
22 of the Consolidated Financial Statements).
11. Operating lease commitments
Future minimum lease payments under non-cancellable operating leases total £21.8m 
(2023: £24.5m). All lease payments are settled by subsidiary undertakings.
All rental expenses are recharged to subsidiary undertakings and therefore there is no impact 
on the profit and loss account of the Company. During the year, rental expenses of £2.4m 
(2023: £2.4m) were recharged.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 167
Glossary
2018 Code – means the UK Corporate 
Governance Code published by the FRC 
in July 2018.
Adjusted EBITDA – means earnings before 
interest, tax, depreciation, amortisation and 
adjusting Items.
Adjusted EPS – means earnings per share 
excluding adjusting items. A calculation of this 
is provided in note 9 to the Consolidated 
Financial Statements.
Adjusting items – means items that are 
considered exceptional or non-underlying in 
nature and are either added back or deducted 
from performance measures such as EBITDA, 
EPS and profit before tax to enable like-for-
like comparison between reporting periods.
B2B – means business to business.
B2C – means business to consumer.
CAGR – means compound annual growth rate.
Capital expenditure or Capex – means 
expenditure on property, plant and 
equipment or intangible assets. These 
amounts are recognised on the Consolidated 
Statement of Financial Position.
Carbon emissions (Scope 1 and 2) – means 
emissions of CO2 and other greenhouse gases 
from fuel combustion and energy used in the 
Group’s direct operations.
Carbon Neutral – means offsetting 100% 
of the Group’s carbon emissions.
CGU – means cash generating units.
Company – means MONY Group PLC, a 
company incorporated in England and Wales 
with registered number 6160943 whose 
registered office is at Moneysupermarket 
House, St David’s Park, Ewloe, Chester CH5 3UZ.
Corporate website – means https://www.
monygroup.com
CRM – means Customer Relationship 
Management.
Directors – means the Directors of the 
Company whose names and biographies are 
set out on pages 66 and 67 or the Directors 
of the Company’s subsidiaries from time to 
time as the context may require.
EBITDA means earnings before interest, tax, 
depreciation and amortisation. It equates to 
operating profit before depreciation and 
amortisation.
EPS – means earnings per share.
Executive Team – means senior 
management responsible for managing 
the day-to-day operations of the business.
GDPR – means General Data Protection 
Regulation.
GHG – means greenhouse gas(es).
Group – means MONY Group PLC, its 
subsidiaries, significant undertakings and 
affiliated companies under its control or 
common control.
IAS – means International Accounting 
Standard(s).
IBOR – means interbank offered rates.
IFRIC – means International Financial Reporting 
Standards Interpretations Committee.
IFRS – means International Financial 
Reporting Standard(s).
ISA (UK and Ireland) – means International 
Standard(s) on Auditing in the UK and Ireland.
ITG – means Ice Travel Group.
KPI – means key performance indicator.
LTIP – means the Company’s Long Term 
Incentive Plan for Executive Directors and 
selected senior managers.
Marketing margin – means total marketing 
expenditure recognised in distribution 
expenses and cost of sales divided 
by revenue.
MoneySuperMarket.com – means 
MoneySuperMarket’s price comparison site.
MoneySavingExpert.com – means 
MoneySavingExpert’s consumer site.
MSE – means MoneySavingExpert.com.
MSM – means MoneySuperMarket.com.
Net finance costs – means finance income 
less finance costs. Finance income is 
composed of bank interest. Finance cost is 
composed principally of interest, arrangement 
and commitment fees relating to borrowings 
and interest on lease liabilities.
Net/cash debt – means cash and cash 
equivalents less borrowings and loan notes 
payable to Podium’s non‑controlling interest. It 
does not include lease liabilities.
Net zero – means the reduction of 
emissions and using offsets to neutralise 
any residual emissions.
Operating expenditure or Opex – means 
distribution expenses and administrative 
expenses, both of which are recognised 
in the Consolidated Statement of 
Comprehensive Income.
Operational net zero – a 90% reduction 
in Scope 1 and Scope 2 emissions.
PCW – means price comparison website.
PPC – means pay-per-click.
R&D – means research and development.
RCF – means revolving credit facility.
SEM – means Search Engine Marketing.
SEO – means Search Engine Optimisation.
Sharesave Scheme or SAYE Scheme 
– means the Moneysupermarket Group 
employee savings-related share option plan 
approved by HMRC.
SIP – means the Share Incentive Plan.
SM&CR – means the Financial Conduct 
Authority’s Senior Managers and 
Certification Regime.
SONIA – means the Sterling Overnight 
Index Average.
TravelSupermarket – means 
TravelSupermarket’s price comparison site.
TSM – means TravelSupermarket.
TSR – means total shareholder return – 
the growth in value of a shareholding over 
a specified period, assuming that dividends 
are reinvested to purchase additional shares.
Working capital – means current assets 
minus current liabilities excluding financing 
and investment activities.

Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 168
Shareholder Information
Registered office
Mony Group House 
St David’s Park
Ewloe
Deeside CH5 3UZ
Telephone: +44 (0)1244 665700
Website: http://www.monygroup.com
Registered number
No. 6160943
Company Secretary 
Shazadi Stinton
Financial advisers/stockbrokers
Morgan Stanley 
One Cabot Square
London E14 4QJ
Barclays Bank PLC
1 Churchill Place, Canary Wharf
London E14 5HP
Auditor
KPMG LLP
15 Canada Square
London E14 5GL
Solicitors
Herbert Smith Freehills LLP
Exchange House
Primrose Street
London EC2A 2EG
Principal bankers
Barclays Bank PLC
1 Churchill Place, Canary Wharf
London E14 5HP
Santander UK plc
2 Triton Square 
Regents Place 
London NW1 3AN 
HSBC UK
8 Canada Square 
London E14 5HQ 
Financial PR
The Maitland Consultancy Limited
3 Pancras Square
London N1C 4AG
Registrar
Equiniti Group
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA
Enquiring about your 
shareholding
If you want to ask, or need any information, 
about your shareholding, please contact our 
registrar, Equiniti Group, by:
Telephone: 0371 384 2564 (UK) (calls are 
charged at the standard geographic rate 
and will vary by provider. Lines are open 
8.30am–5.30pm Monday–Friday).
+44 (0) 371 384 2564 (overseas).
Email: customer@equiniti.com.
Alternatively, if you have internet access, 
you can access the Group’s shareholder 
portal at www.shareview.co.uk where you 
can view and manage all aspects of your 
shareholding securely.
Investor relations website and 
share price information
The investor relations section of our website, 
http://corporate. moneysupermarket.com, 
provides further information for anyone 
interested in the Group. In addition to the 
Annual Report and share price, Company 
announcements including the half-year 
and full-year results announcements and 
associated presentations are also 
published there.
Dividend mandates
If you wish to have dividends paid directly 
into a bank or building society account, you 
should contact our registrar (see contact 
details above) or visit the Group’s shareholder 
portal at www.shareview.com where you can 
set up or amend a dividend mandate. This 
method of payment removes the risk of delay 
or loss of dividend cheques in the post and 
ensures that your account is credited on the 
due date.
Dividend reinvestment 
plan (‘DRIP’)
You can choose to reinvest dividends received 
to purchase further shares in the Company 
through a DRIP. A DRIP application form is 
available from our registrar (see contact 
details above).
Share dealing service
You can buy or sell the Company’s shares 
in a simple and convenient way via the 
Equiniti share dealing service either online 
(www.shareview.co.uk) or by telephone 
(0371 384 2564). Calls are charged at the 
standard geographic rate and will vary by 
provider. Lines are open 8.00am–4.30pm 
Monday–Friday.
Please note that the Directors of the Company 
are not seeking to encourage shareholders 
to either buy or sell shares in the Company. 
Shareholders in any doubt about what action 
to take are recommended to seek financial 
advice from an independent financial adviser 
authorised by the Financial Services and 
Markets Act 2000.
Electronic communications
You can elect to receive shareholder 
communications electronically by contacting 
our registrar (see contact details opposite). 
This will save on printing and distribution 
costs, creating environmental benefits. When 
you register, you will be sent a notification to 
say when shareholder communications are 
available on our website and you will be 
provided with a link to that information.
Cautionary note regarding 
forward-looking statements
This Annual Report includes statements that 
are forward looking in nature. Forward-looking 
statements involve known and unknown 
risks, assumptions, uncertainties and other 
factors which may cause the actual results, 
performance or achievements of the Group 
to be materially different from any future 
results, performance or achievements 
expressed or implied by such forward-looking 
statements. Except as required by the Listing 
Rules, Disclosure Guidance and Transparency 
Rules and applicable law, the Company 
undertakes no obligation to update, revise or 
change any forward-looking statements to 
reflect events or developments occurring on 
or after the date of this Annual Report.

MONY Group PLC’s commitment to environmental issues is 
reflected in this Annual Report, which has been printed on 
Amadeus Silk, an FSC® certified material. This document was 
printed by Pureprint Group using its environmental print 
technology, with 99% of dry waste diverted from landfill, 
minimising the impact of printing on the environment. The 
printer is a CarbonNeutral® company.
Both the printer and the paper mill are registered to ISO 
14001.
CBP029471
Financial statements
Governance
Strategic report
MONY Group PLC Annual Report and Accounts 2024 – 169
2025 financial calendar
Announcement of 2024 full-year results
17 February 2025
Ex-dividend date of 2024 final dividend
10 April 2025
Record date of 2024 final dividend
11 April 2025
Annual General Meeting
8 May 2025
Payment date of 2024 final dividend
16 May 2025
Half year end
30 June 2025
Announcement of 2025 half-year results
21 July 2025
Financial year end
31 December 2025
Announcement of 2025 full-year results
February 2026

MONY Group PLC
Telephone: (01)244 665700
Registered in England No. 6160943
Registered Office: 
MONY Group House
St. David’s Park
Ewloe
Deeside
CH5 3UZ