44984_Monster_2019AnnualReport_Outside_ST
44984_Monster_2019AnnualReport_Inside_ST
TO OUR STOCKHOLDERS
I am pleased to report that 2019 represented our 27th consecutive record year of increased net and gross sales,
with net sales surpassing the $4.0 billion threshold for the first time in our history.
Net sales rose to $4.2 billion in 2019 from $3.8 billion in 2018. Gross sales rose to $4.9 billion in 2019 from
$4.4 billion in 2018.
We continue to innovate in the energy drink category. We successfully launched Reign Total Body Fuel™,
our line of high performance energy drinks in 2019, and in addition launched a number of other new
products in the United States, as well as in international markets. We anticipate future introductions of
new and exciting beverages and packaging.
In 2019, we completed the transition of our United States distribution of our Monster Energy® portfolio of
products to the The Coca-Cola Company’s network of distributors.
Our Monster Energy® drinks are now sold in approximately 148 countries and territories globally and our
Strategic Brands, comprised primarily of various energy drink brands we acquired from The Coca-Cola
Company in 2015, are now sold in approximately 106 countries and territories globally. One or more of our
energy drinks are now distributed in approximately 161 countries and territories worldwide.
Our Monster Energy® brand participates in the premium segment of the energy drink category, as do most of
our Strategic Brands. Our affordable energy brand, notably Predator®, participates in the affordable segment
of the energy drink category internationally.
These unprecedented times are presenting particular challenges to all of us. Our deepest sympathies go out to
all those who have been affected by the COVID-19 pandemic. Our top priority remains the health, safety and
well–being of our employees, customers, consumers and our communities. We are continuing to monitor and
reassess our business operations in accordance with guidance from public health authorities. At the time of
writing, our production and distribution activities are operating and our products are available for sale at retail
establishments. We have contingency plans in place to address supply chain challenges that may arise, and are
continuing to work with our suppliers, co-packers and distributors to ensure our products are produced and
remain available for sale to our consumers. Monster Energy Cares, our philanthropic arm, is actively engaged
in a number of philanthropic efforts, including donating products to those individuals on the frontlines, such
as health care workers and the National Guard.
I am saddened to advise that Norman C. Epstein, a former director, who had served on our Board since 1992
and retired from the Board last year, passed away in March 2020. We extend our deepest sympathies to his
wife and family.
I would like to express my gratitude for the support and leadership shown by Mr. Hilton Schlosberg, our
President, Chief Operating Officer and Chief Financial Officer, and would also like to express my gratitude
for the direction and guidance provided by our executive leadership and our senior management team.
We extend our personal thanks to our consumers, customers, bottlers and distribution partners as well as to our
suppliers for their continued support. To our Board of Directors, executive leadership, management and
employees, my sincere thanks and appreciation for all your efforts, which are evidenced by our continued
success. To our stockholders, thank you for the trust you have placed in us and in our management team. We
have an exciting, but challenging, road ahead of us, and look forward to enhancing our future performance.
Sincerely,
Rodney C. Sacks
Chairman and Chief Executive Officer
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2019
OR
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _____ to _____
Commission file number 001-18761
MONSTER BEVERAGE CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
47-1809393
(I.R.S. Employer
Identification No.)
1 Monster Way
Corona, California 92879
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code: (951) 739 - 6200
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock, $0.005 par value per share
Trading Symbol(s)
MNST
Name of each exchange on which registered
Nasdaq Global Select Market
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Exchange Act. Yes No
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be
submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit such files). Yes No
3
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer,
a smaller reporting company, or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,”
“smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act:
Large accelerated filer
Non-accelerated filer
Accelerated filer
Smaller reporting company ☐
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition
period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the
Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act.).
Yes ☐ No
The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was
$31,534,998,627 computed by reference to the closing sale price for such stock on the Nasdaq Global Select Market on June
28, 2019, the last business day of the registrant’s most recently completed second fiscal quarter.
The number of shares of the registrant’s common stock, $0.005 par value per share (being the only class of common
stock of the registrant), outstanding on February 20, 2020 was 536,896,142 shares.
DOCUMENTS INCORPORATED BY REFERENCE:
Portions of the registrant’s Definitive Proxy Statement to be filed subsequent to the date hereof with the Commission
pursuant to Regulation 14A in connection with the registrant’s 2020 Annual Meeting of Stockholders are incorporated by
reference into Part III of this Report. Such Definitive Proxy Statement will be filed with the Securities and Exchange
Commission no later than 120 days after the conclusion of the registrant’s fiscal year ended December 31, 2019.
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MONSTER BEVERAGE CORPORATION
FORM 10-K
TABLE OF CONTENTS
Item Number
Page Number
1. Business
1A. Risk Factors
1B. Unresolved Staff Comments
2. Properties
3. Legal Proceedings
4. Mine Safety Disclosures
PART I
PART II
5. Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities
6. Selected Financial Data
7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations
7A. Quantitative and Qualitative Disclosures about Market Risk
8. Financial Statements and Supplementary Data
9. Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure
9A. Controls and Procedures
9B. Other Information
PART III
10. Directors, Executive Officers and Corporate Governance
11. Executive Compensation
12. Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
13. Certain Relationships and Related Transactions, and Director Independence
14. Principal Accounting Fees and Services
PART IV
15. Exhibits and Financial Statement Schedules
16. Form 10-K Summary
Signatures
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20
35
35
36
36
36
38
39
62
63
63
63
65
65
65
65
66
66
66
66
69
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ITEM 1. BUSINESS
PART I
When this report uses the words “the Company”, “we”, “us” and “our”, these words refer to Monster
Beverage Corporation and its subsidiaries, unless the context otherwise requires. Based in Corona, California,
Monster Beverage Corporation is a holding company and conducts no operating business, except through its
consolidated subsidiaries. The Company’s subsidiaries primarily develop and market energy drinks.
Overview
We develop, market, sell and distribute energy drink beverages and concentrates for energy drink
beverages, primarily under the following brand names:
Monster Energy®
Monster Energy Ultra®
Monster Rehab®
Monster MAXX®
Java Monster®
Muscle Monster®
Espresso Monster®
Punch Monster®
Juice Monster®
Monster Hydro®
Monster HydroSport Super Fuel®
Monster Dragon Tea®
Caffé Monster®
Reign Total Body FuelTM
Reign InfernoTM Thermogenic Fuel
Industry Overview
Play® and Power Play® (stylized)
Full Throttle®
NOS®
Burn®
Mother®
Nalu®
Ultra Energy®
Relentless®
BPM®
BU®
Gladiator®
Samurai®
Live+®
Predator®
The “alternative” beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice
cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports
drinks and single-serve still waters (flavored, unflavored and enhanced) with “new age” beverages, including sodas
that are considered natural, sparkling juices and flavored sparkling beverages. According to Beverage Marketing
Corporation, domestic U.S. wholesale sales in 2019 for the “alternative” beverage category of the market are
estimated at approximately $58.6 billion, representing an increase of approximately 5.7% over estimated domestic
U.S. wholesale sales in 2018 of approximately $55.5 billion.
Reportable Segments
We have three operating and reportable segments; (i) Monster Energy® Drinks segment (“Monster
Energy® Drinks”), which is primarily comprised of our Monster Energy® drinks and Reign Total Body FuelTM
high performance energy drinks, (ii) Strategic Brands segment (“Strategic Brands”), which is comprised primarily
of the various energy drink brands acquired from The Coca-Cola Company (“TCCC”) in 2015, as well as our
affordable energy brands, and (iii) Other segment (“Other”), which is comprised of certain products sold by
American Fruits and Flavors, LLC (“AFF”), a wholly-owned subsidiary, to independent third-party customers (the
“AFF Third-Party Products”). Corporate and unallocated amounts that do not specifically relate to a reportable
segment have been allocated to “Corporate and unallocated.”
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Our Monster Energy® Drinks segment primarily generates net operating revenues by selling ready-to-drink
packaged energy drinks primarily to bottlers and full service beverage distributors. In some cases, we sell directly
to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug
stores, foodservice customers, value stores, e-commerce retailers and the military.
Our Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or
“beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates
and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy
drinks. The ready-to-drink packaged energy drinks are then sold to other bottlers, full service distributors or
retailers, including, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience
chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent,
our Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy
drinks to bottlers and full service beverage distributors.
Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but
lower per case gross profit margin percentages than the Strategic Brands segment.
For certain risks with respect to our energy drinks see “Part I, Item 1A – Risk Factors” below.
Corporate History
In the 1930s, Hubert Hansen and his sons started a business selling fresh non-pasteurized juices in Los
Angeles, California. In 1977, Tim Hansen, one of the grandsons of Hubert Hansen, perceived a demand for shelf
stable pasteurized natural juices and juice blends and formed Hansen Foods, Inc. (“HFI”). HFI expanded its product
line from juices to include Hansen’s Natural Soda® brand sodas. In 1990, California Co-Packers Corporation (d/b/a
Hansen Beverage Company) (“CCC”) acquired certain assets of HFI, including the right to market the Hansen’s®
brand name. In 1992, Hansen Natural Corporation acquired the Hansen’s® brand natural soda and apple juice
business from CCC. Under our ownership, the Hansen’s® beverage business significantly expanded to include a
wide range of beverages within the growing “alternative” beverage category including, in particular, energy drinks.
In 2012, we changed our name from Hansen Natural Corporation to Monster Beverage Corporation. In 2015, we
acquired various energy brands from TCCC and disposed of our non-energy drink business. In 2016, we completed
our acquisition of flavor supplier and long-time business partner AFF.
2019 Product Introductions
During 2019, we continued to expand our existing portfolio of drinks and further develop our distribution
markets. During 2019, we introduced the following products:
BPM® Sour Twist
BU® Island Punch
Burn® Sour Twist
Espresso Monster® Salted Caramel
Java Monster® Farmer’s Oats
Java Monster® Swiss Chocolate (U.S. national launch)
Monster Dragon Tea® Green Tea
Monster Dragon Tea® Yerba Mate
Monster Energy Ultra Paradise®
Monster HydroSport Super Fuel® Charge
Monster HydroSport Super Fuel® Hang Time
Monster HydroSport Super Fuel® Striker
Monster MAXX® Mango Matic
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Predator® Mean Green
Predator® Red Dawn
Monster MAXX® Rad Red
Monster Mule® (U.S. national launch)
Mother® Epic Swell
Mother® Tropical Blast
Nalu® Frost
Nalu® Refresh
NOS® Power Punch
NOS® Sonic Sour
Reign Total Body FuelTM Carnival Candy
Reign Total Body FuelTM Lemon Hdz
Reign Total Body FuelTM Mang-O-Matic
Reign Total Body FuelTM Melon Mania
Reign Total Body FuelTM Orange Dreamsicle
Reign Total Body FuelTM Peach Fizz
Reign Total Body FuelTM Razzle Berry
Reign Total Body FuelTM Sour Apple
Reign Total Body FuelTM Strawberry Sublime
Relentless® Sour Twist
Ultra Energy® Apple Kiwi
In the normal course of business, we discontinue certain products and/or product lines. Those products or
product lines discontinued in 2019, either individually or in aggregate, did not have a material adverse impact on
our financial position, results of operations or liquidity.
Products – Monster Energy® Drinks Segment
Monster Energy® Drinks – a line of carbonated energy drinks. Our Monster Energy® drinks contain
vitamins, minerals, nutrients, herbs and other ingredients (collectively, “supplement ingredients”) and are marketed
through our full service distributor network. We offer the following energy drinks under the Monster Energy® drink
product line: Monster Energy®, Lo-Carb Monster Energy®, Monster Assault®, Monster Energy® Fury®, Juice
Monster® Khaos®, Juice Monster® Ripper®, Juice Monster® Pipeline Punch®, Juice Monster® Mango Loco®,
Juice Monster® Pacific Punch®, Monster Energy® Absolutely Zero, Monster Energy® Import, Monster Energy®
Export, Punch Monster® Baller’s Blend®, Punch Monster® Mad Dog, M3(stylized)®, Monster Energy® Super
Concentrate, Monster Mule®, Monster Cuba Libre®, Monster Energy Zero Ultra®, Monster Energy Ultra Blue®,
Monster Energy Ultra Red®, Monster Energy Ultra Black®, Monster Energy Ultra Paradise®, Monster Energy
Ultra Sunrise®, Monster Energy Ultra Citron®, Monster Energy Ultra Violet®, Monster Energy® Gronk, Monster
Energy® Valentino Rossi and Monster Energy® Lewis Hamilton 44.
Caffé Monster® Energy Coffee Drinks – a line of non-carbonated, 100% Arabica coffee, reduced fat, dairy
based energy coffee drinks. We offer the following energy coffee drinks under the Caffé Monster® product line:
Vanilla, Salted Caramel and Mocha.
Espresso Monster® Espresso + Energy Drinks – a line of non-carbonated dairy based espresso + energy
drinks. We offer the following espresso + energy drinks under the Espresso Monster® product line: Espresso and
Cream, Salted Caramel and Vanilla Espresso.
Java Monster® Coffee + Energy Drinks – a line of non-carbonated dairy based coffee + energy drinks. We
offer the following coffee + energy drinks under the Java Monster® product line: Java Monster® Farmer's Oats,
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Java Monster® Irish Blend®, Java Monster® Kona Blend, Java Monster® Loca Moca®, Java Monster® Mean
Bean®, Java Monster® Salted Caramel, Java Monster® Swiss Chocolate and Java Monster® Vanilla Light.
Monster Dragon Tea® Energy Teas – a line of non-carbonated energy teas. We offer the following energy
teas under the Monster Dragon Tea® product line: Green Tea, White Tea and Yerba Mate.
Monster Hydro® – a line of non-carbonated, lightly sweetened refreshment + energy drinks. We offer the
following refreshment + energy drinks under the Monster Hydro® product line: Blue Ice®, Manic Melon®, Mean
Green®, Purple Passion®, Tropical Thunder® and Zero Sugar.
Monster HydroSport Super Fuel® – a zero sugar line of non-carbonated, advanced hydration + energy
drinks with BCAA’s. We offer the following advanced hydration + energy drinks under the Monster HydroSport
Super Fuel® product line: Charge, Hang Time and Striker.
Monster MAXX® Energy Drinks – a line of carbonated energy drinks containing nitrous oxide. We offer
the following energy drinks under the Monster MAXX® product line: Eclipse, Mango Matic, Rad Red, Solaris and
Super Dry.
Monster Rehab® Tea + Energy Drinks – a line of non-carbonated energy drinks with electrolytes. We offer
the following tea + energy drinks under the Monster Rehab® drink line: Monster Rehab® Tea + Lemonade +
Energy, Monster Rehab® Tea + Orangeade + Energy, Monster Rehab® Peach Tea + Energy, Monster Rehab®
Raspberry Tea + Energy and Monster Rehab® White Dragon Tea + Energy.
Muscle Monster® Energy Shakes – a line of non-carbonated energy shakes containing 27-grams of protein.
We offer the following energy shakes under the Muscle Monster® Energy Shakes product line: Chocolate and
Vanilla.
Reign Total Body FuelTM High Performance Energy Drinks – a line of high performance energy drinks with
BCAA’s, B vitamins, electrolytes and CoQ10 with zero sugar. We offer the following high performance energy
drinks under the Reign Total Body FuelTM product line: Carnival Candy, Lemon Hdz, Mang-O-Matic, Melon Mania,
Orange Dreamsicle, Peach Fizz, Razzle Berry, Sour Apple and Strawberry Sublime.
Reign InfernoTM Thermogenic Fuel – a line of high performance energy drinks with a thermogenic
performance blend in addition to BCAA’s, B vitamins, electrolytes, and CoQ10 with zero sugar. We offer the
following high performance energy drinks under the Reign InfernoTM Thermogenic Fuel product line: Jalapeno
Strawberry, Red Dragon and True BLU.
Products – Strategic Brands Segment
BPM® – a line of carbonated energy drinks. We offer the following energy drinks under the BPM® product
line: Focus Berry Red, Hydrate Citrus Green, Sour Twist and Zero Orange.
BU® – a line of carbonated energy drinks. We offer the following energy drinks under the BU® product
line: Island Punch and Original.
Burn® – a line of carbonated energy drinks. We offer the following energy drinks under the Burn® product
line: Apple Kiwi, Blue, Cherry, Lemon Ice, Mango, Original, Passion Punch, Sour Twist and Zero.
Full Throttle® – a line of carbonated energy drinks. We offer the following energy drinks under the Full
Throttle® product line: Blue Agave and Citrus.
Gladiator® – a line of carbonated energy drinks. We offer the following energy drink under the Gladiator®
product line: Original.
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Live+® – a line of carbonated energy drinks. We offer the following energy drinks under the Live+®
product line: Ascend, Ignite and Persist.
Mother® – a line of carbonated energy drinks. We offer the following energy drinks under the Mother®
product line: Epic Swell, Frosty Berry, Kicked Apple®, Original, Passion, Sugar Free and Tropical BlastTM.
Nalu® – a line of carbonated energy drinks. We offer the following energy drinks under the Nalu® product
line: Exotic, Frost, Original, Passion and Refresh.
NOS® – a line of carbonated energy drinks. We offer the following energy drinks under the NOS® product
line: Charged Citrus, Cherried Out, GT Grape, Nitro Mango, Original, Power Punch, Sonic Sour, Sugar Free and
Turbo.
Play® and Power Play® (stylized) – a line of carbonated energy drinks. We offer the following energy
drinks under the Play® and Power Play® (stylized) product line: Apple Kiwi, Mango, Passion Fruit, Original and
Sugar Free.
Predator® – a line of affordable carbonated energy drinks. We offer the following energy drinks under the
Predator® product line: Gold Strike, Mean Green, Purple Rain and Red Dawn.
Relentless® – a line of carbonated energy drinks. We offer the following energy drinks under the
Relentless® product line: Apple Kiwi, Cherry, Lemon Ice, Mango, Origin, Passion Punch, Sour Twist and Zero.
Samurai® – a line of carbonated energy drinks. We offer the following energy drinks under the Samurai®
product line: Fruity and Strawberry.
Ultra Energy® – a line of carbonated energy drinks. We offer the following energy drinks under the Ultra
Energy® product line: Apple Kiwi, Fury, Mango, Original and Passion Punch.
Products – Other Segment
AFF sells a limited number of products to independent third-party customers.
Other Products
We continue to evaluate and, where considered appropriate, introduce additional products, flavors and types
of beverages to complement our existing product lines. We may also evaluate, and where considered appropriate,
introduce additional types of consumer products we consider to be complementary to our existing products and/or
to which our brand names are able to add value.
Products – Packaging
Our products are packaged in a variety of different package types and sizes including, but not limited to,
aluminum cans, aluminum cap cans, sleek aluminum cans, aluminum cans with re-sealable ends as well as
polyethylene terephthalate (PET) plastic bottles and to a limited extent glass bottles.
Manufacture and Distribution
We do not directly manufacture finished goods, but instead outsource the manufacturing process to third-
party bottlers and contract packers.
AFF develops and manufactures the primary flavors for our Monster Energy® Drinks segment. We also
purchase flavors, concentrates, sweeteners, juices, supplement ingredients, cans, bottles, caps, labels, trays, boxes
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and other ingredients for our beverage products from ingredient suppliers, which are delivered to our various third-
party bottlers and co-packers. In some cases, certain common supplies may be purchased by our various third-party
bottlers and co-packers. Depending on the product, the third-party bottlers or co-packers add filtered water and/or
other ingredients (including supplement ingredients) for the manufacture and packaging of the finished products
into our approved containers in accordance with our recipes and formulas. Depending on the beverage, the
bottler/packer may also add carbonation to the products as part of the production process.
For our Strategic Brands segment, we primarily purchase concentrates and/or beverage bases from
ingredient suppliers, which are then sold to certain of our various third-party bottlers/distributors. The third-party
bottlers/distributors are responsible for the manufacture and packaging of the finished products, including the
procurement of all other required ingredients and packaging materials. For certain limited products in the Strategic
Brands segment, we may purchase flavors, concentrates, sweeteners, juices, supplement ingredients, cans, bottles,
caps, labels, trays, boxes and other ingredients for our Strategic Brand products from our suppliers, which are
delivered to our various third-party bottlers and co-packers. In some cases, certain common supplies may be
purchased by our various third-party bottlers and co-packers. Depending on the product, the third-party bottlers or
co-packers add filtered water and/or other ingredients (including supplement ingredients), for the manufacture and
packaging of the finished products into our approved containers in accordance with our recipes and formulas.
Depending on the beverage, the bottler/co-packer may also add carbonation to the products as part of the production
process.
Co-Packing Arrangements
All of our finished goods are manufactured by various third-party bottlers and co-packers situated
throughout the United States and abroad, under separate arrangements with each party. The majority of our co-
packaging arrangements are generally on a month-to-month basis or are terminable upon request and do not
generally obligate us to produce any minimum quantities of products within specified periods.
In some instances, subject to agreement, certain equipment may be purchased exclusively by us and/or
jointly with our co-packers, and installed at their facilities to enable them to produce certain of our products. In
certain cases, such equipment remains our property and is required to be returned to us upon termination of the
packing arrangements with such co-packers, unless we are reimbursed by the co-packer at the then book value or
via a per-case credit over a pre-determined number of cases that are produced at the facilities concerned.
For our Monster Energy® Drinks segment, we are generally responsible for arranging for the purchase and
delivery to our third-party bottlers and co-packers of the containers in which our beverage products are packaged.
Our products are packaged in a number of locations, both domestically and internationally, which enables
us to produce products closer to the markets where they are sold, with the objective of reducing freight costs as well
as transportation-related product damages. As distribution volumes increase in both our domestic and international
markets, we will continue to source additional packing arrangements closer to such markets to further reduce freight
costs.
Our ability to estimate demand for our products is imprecise, particularly with new products, and may be
less precise during periods of rapid growth, particularly in new markets. If we materially underestimate demand for
our products and/or are unable to secure sufficient ingredients or raw materials including, but not limited to,
aluminum cans, aluminum cap cans, sleek aluminum cans, aluminum cans with re-sealable ends, PET plastic
bottles, caps, labels, flavors, juice concentrates, coffee, tea, supplement ingredients, other ingredients and certain
sweeteners, and/or procure adequate packing arrangements and/or obtain adequate or timely shipment of our
products, we might not be able to satisfy demand on a short-term basis. (See “Part I, Item 1A – Risk Factors”).
Our production arrangements are generally of short duration or are terminable upon request. For many of
our products, including certain of our Monster Energy® brand energy drinks, our Java Monster® product line, our
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Espresso Monster® product line, our Caffé Monster® product line, our Monster Hydro® product line, our Monster
HydroSport Super Fuel® product line, our Muscle Monster® product line, our Monster MAXX® product line, our
Juice Monster® product line, our Reign Total Body FuelTM product line, our Reign InfernoTM Thermogenic Fuel
product line and certain of our other products, there are limited co-packing facilities in our domestic and
international markets with adequate capacity and/or suitable equipment to package our products. We believe a short
disruption or delay in production would not significantly affect our revenues; however, as alternative co-packing
facilities in our domestic and international markets with adequate long-term capacity may not be available for such
products, either at commercially reasonable rates and/or within a reasonably short time period, if at all, a lengthy
disruption or delay in production of any of such products could significantly affect our revenues.
We continue to actively seek alternative and/or additional co-packing facilities around the world (including
in Africa, Asia, Australia, Central and South America, China, Europe, India, Mexico, the Middle East and the United
States) with adequate capacity and capability for the production of our various products to minimize transportation
costs and transportation-related damages as well as to mitigate the risk of a disruption in production and/or
importation.
Distribution Agreements
During 2019, we continued to expand distribution of our products in both our domestic and international
markets.
Distribution levels vary by product and geographic location. Net sales outside the United States were $1.33
billion, $1.09 billion and $909.3 million for the years ended December 31, 2019, 2018 and 2017, respectively.
Monster Energy® Distribution Agreements
We have entered into agreements with various bottlers/distributors providing for the distribution of our
products during initial terms of up to twenty years, which may be renewed thereafter for additional terms ranging
from one to five years, subject to certain terms and conditions which may vary depending on the form of the
agreement. Such agreements remain in effect for their then-current term as long as our products are being
distributed, but are subject to specified termination rights held by each party, which may include by way of example,
and depending on the form of agreement, termination upon: mutual agreement; material breach of the agreement
by, or an insolvency of, either party; deadlock; change of control; changes in legal or regulatory conditions and
termination of certain related agreements. Additionally, we are entitled to terminate certain distribution agreements
at any time without cause upon payment of a termination fee, including a limited number of distribution agreements
with TCCC network bottlers that were entered into prior to 2015.
Certain of our material distribution arrangements for our Monster Energy® brand energy drinks, as
amended from time to time, are described below:
(a) Amended and Restated Distribution Coordination Agreement with TCCC, pursuant to which we have
designated, and in the future may designate, subject to TCCC’s approval, territories in Canada and the
United States in which bottlers from TCCC’s network of wholly or partially-owned and independent
bottlers (the “TCCC North American Bottlers”) will distribute and sell, or continue to distribute and sell,
our Monster Energy® brand energy drinks.
(b) Amended and Restated Distribution Agreement with Coca-Cola Refreshments (“CCR”), pursuant to which
CCR distributes, directly and through certain sub-distributors, our Monster Energy® brand energy drinks
in a large portion of the United States. As of March 1, 2018, all of the territory previously falling under the
Amended and Restated Distribution Agreement with CCR has been assigned by CCR to various TCCC
network bottlers in the United States, including Coca-Cola Consolidated, Inc. and Reyes Coca-Cola
Bottling, LLC.
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(c) Amended and Restated International Distribution Coordination Agreement with TCCC, pursuant to which
we have designated, and in the future may designate, countries, or territories within countries, in which we
wish to appoint TCCC network bottlers to distribute and sell our Monster Energy® brand energy drinks,
subject to TCCC’s approval. In February 2020, the Amended and Restated International Distribution
Coordination Agreement with TCCC was renewed for an additional five year term.
(d) Additionally, we have entered into distribution agreements for certain of our Monster Energy® products
with various TCCC network bottlers, both in the United States and internationally.
As of December 31, 2019, all distribution territories in the U.S. have been transitioned to TCCC network
bottlers.
Strategic Brands Distribution Agreements
We have entered into distribution coordination agreements with TCCC pursuant to which we have
designated, and in the future may designate, subject to TCCC’s approval, territories in which TCCC network bottlers
will distribute our Strategic Brands energy drinks.
We have entered into agreements with various TCCC network bottlers, both in the United States and
internationally, providing for the distribution and sale of our Strategic Brands energy drinks.
Raw Materials and Suppliers
The principal raw materials used in the manufacturing of our products are aluminum cans, aluminum cap
cans, sleek aluminum cans, aluminum cans with re-sealable ends, PET plastic bottles, caps, as well as flavors, juice
concentrates, glucose, sugar, sucralose, milk, cream, protein, coffee, tea, supplement ingredients and other
packaging materials, the costs of which are subject to fluctuations.
AFF is the primary flavor supplier for our Monster Energy® brand energy drinks. We also purchase flavors
from other suppliers as well as juices, supplement ingredients, glucose, sugar, sucralose, other sweeteners and other
ingredients from independent suppliers located in the United States and abroad.
For our Strategic Brands energy drinks, we purchase flavors, concentrates and/or beverage bases from
flavor suppliers including TCCC in the United States and abroad, and may purchase certain other ingredients from
independent suppliers located in the United States and abroad.
With regard to our Java Monster®, Espresso Monster®, Caffé Monster® and Muscle Monster® product
lines, the dairy, protein and retort co-packing industries are subject to shortages and increased demand from time
to time, which may result in production disruption and/or higher prices.
For certain flavors purchased from third-party suppliers and used in a limited number of our Monster
Energy® brand energy drinks and/or our Strategic Brands energy drinks, these third-party flavor suppliers own the
proprietary rights to certain of their flavor formulas. We do not have possession of the list of such flavor ingredients
or formulas used in the production of certain of our products and certain of our blended concentrates, and we may
be unable to obtain comparable flavors or concentrates from alternative suppliers on short notice. Our third-party
flavor suppliers generally do not make such flavors and/or blended concentrates available to other third-party
customers.
We have identified alternative suppliers for many of the ingredients contained in many of our beverages.
However, industry-wide shortages of certain flavors, fruits and fruit juices, coffee, tea, dairy-based products,
supplement ingredients and sweeteners have been, and could from time to time in the future be, encountered, which
could interfere with and/or delay production of certain of our products.
13
We continually endeavor to develop back-up sources of supply for certain of our flavors and concentrates
purchased from third-party suppliers, as well as to negotiate arrangements with our existing suppliers, which would
enable us to obtain access to certain of such concentrates or flavor formulas under certain circumstances. We have
been partially successful in these endeavors. Additionally, in a limited number of cases, contractual restrictions
and/or the necessity to obtain regulatory approvals and licenses may limit our ability to enter into agreements with
alternative suppliers, manufacturers and/or distributors.
Competition
The beverage industry is highly competitive. The principal areas of competition are pricing, packaging,
development of new products and flavors as well as promotional and marketing strategies. Our products compete
with a wide range of drinks produced by a relatively large number of companies, many of which have substantially
greater financial, marketing and distribution resources than we do.
Important factors affecting our ability to compete successfully include brand and product image, taste and
flavor of products, trade and consumer promotions, rapid and effective development of new and unique cutting edge
products, ingredients, attractive and different packaging, brand exposure and marketing as well as pricing. We also
rely on our bottlers and full service beverage distributors to allocate more attention to our products than those of
our competitors, provide stable and reliable distribution and secure adequate shelf space in retail outlets.
Competitive pressures in the “alternative”, energy, coffee and “functional” beverage categories could cause our
products to maintain or to lose market share or we could experience price erosion, which could have a material
adverse effect on our business and results of operations.
We have experienced and continue to experience competition from new entrants in the energy drink and
energy shot categories. A number of companies who market and distribute iced teas, coffees, juice cocktails,
enhanced waters and sports drinks in various larger volume packages in glass and plastic bottles (including Bai,
Sobe Life Water, BODYARMOR, Vitamin Water, CORE, Snapple, Arizona, Fuse, Ocean Spray, Honest Tea, Gold
Peak Tea, Powerade, Gatorade Bolt 24 and Starbucks) and 12- and 16-ounce cans (such as Mountain Dew Kickstart
and Mountain Dew Amp Game Fuel), have added supplement ingredients to their products with a view to marketing
their products as “functional” or energy beverages or as having “functional” benefits. We believe that many of those
products contain lower levels of supplement ingredients, principally deliver refreshment and are positioned
differently from our energy or “functional” drinks.
We are also subject to increasing levels of regulatory issues including in relation to the registration and/or
taxation of our products in certain new international markets, which may put us at a competitive disadvantage. (See
“Government Regulation” below for additional information).
We compete not only for consumer preference, but also for maximum marketing and sales efforts by multi-
brand licensed bottlers, brokers and distributors, many of which have a principal affiliation with competing
companies and brands. Our products compete with all liquid refreshments and in many cases with products of much
larger and in some cases better financed competitors, including the products of numerous nationally and
internationally known producers such as TCCC, PepsiCo, Inc. (“PepsiCo”), Keurig Dr. Pepper, Inc. (“KDP”) and
Red Bull GmbH. We also compete with companies that are smaller or primarily local in operation. Our products
also compete with private-label brands such as those carried by grocery store chains, convenience store chains and
club stores.
Domestically, our energy drinks compete directly with Red Bull, Rockstar, Amp, Venom, VPX Redline,
Rip It, Xenergy, 5-Hour Energy Shots, MiO Energy, Stacker 2, VPX Bang, V8 + Energy, Uptime, hi*ball,
CELSIUS, C4, Coca-Cola Energy and many other brands. PepsiCo also markets and/or distributes additional
products in that market segment such as Pepsi Max, Mountain Dew, Mountain Dew Kickstart and Mountain Dew
Amp Game Fuel. Internationally, our energy drinks compete with Red Bull (including non-carbonated Red Bull in
China and Asia), Rockstar, V-Energy, Lucozade, Coca-Cola Energy and numerous local and private-label brands
14
that usually differ from country to country, such as HELL, Amper, Shock, Tiger, Boost, TNT, Shark, Dragon, Score,
Sting, Hot 6, Battery, Bullit, Flash Up, Black, Non-Stop, Bomba, Semtex, Vive 100, Dark Dog, Speed, Guarana,
M-150, Lipovitan, Bacchus, Volt, Bolt, Mr. Big, Boom, Raptor, Amp, Fusion, Hi-Tiger, Eastroc Super Drink,
Carabao, Power Horse, XL, Crazy Tiger, Effect, Missile, Nocco, Adrenaline Rush, Real Gold, War Horse, BLU,
and a host of other international brands.
Our Reign Total Body FuelTM and Reign InfernoTM Thermogenic Fuel high performance energy drinks
compete with VPX Bang, Adrenaline Shoc, C4, CELSIUS, Rockstar XDURANCE and Quake in the performance
energy category.
Our Java Monster®, Espresso Monster® and Caffé Monster® product lines compete directly with
Starbucks Frappuccino, Starbucks Doubleshot, Starbucks Doubleshot Energy Plus Coffee, Starbucks Tripleshot and
other Starbucks coffee drinks, Costa Coffee, Rockstar Roasted, Dunkin Donuts, Gold Peak, Stok, High Brew,
McCafé, hi*ball, Douwe Egberts Coffee, Emmi CAFFÈ, Bang Keto Coffee, Nescafe and International Delight.
Our Muscle Monster® product line competes directly with Muscle Milk, Core Power, Premier Protein,
Kellogg’s Special K Protein, Bolthouse Farms Protein, EAS AdvantEDGE, EAS Myoplex and Gatorade G Series
03 Recover.
Our Monster Hydro® and Monster HydroSport Super Fuel® product lines compete directly with Vitamin
Water, Sparkling Ice, Bai, Propel, Vita Coco, Lucozade, Powerade, Gatorade Bolt 24 and BODYARMOR.
Sales and Marketing
Our sales and marketing strategy for all our beverages is to focus our efforts on developing brand awareness
through image-enhancing programs and product sampling. We use our branded vehicles and other promotional
vehicles at events where we offer samples of our products to consumers. We utilize “push-pull” methods to enhance
shelf and display space exposure in sales outlets (including racks, coolers and barrel coolers), advertising, in-store
promotions and in-store placement of point-of-sale materials to encourage demand from consumers for our
products. We also support our brands with prize promotions, price promotions, competitions, endorsements from
selected public and sports figures, sports personality endorsements, sampling and sponsorship of selected athletes,
teams, series, bands, esports, causes and events. In-store posters, outdoor posters, social media, concerts, print, radio
and television advertising (directly and through our sponsorships and endorsements) and coupons may also be used
to promote our brands.
We believe that one of the keys to success in the beverage industry is differentiation, making our brands
and products visually appealing and distinctive from other beverages on the shelves of retailers. We review our
products and packaging on an ongoing basis and, where practical, endeavor to make them different and unique. The
labels and graphics for many of our products are redesigned and refreshed from time to time to maximize their
visibility and identification, wherever they may be placed in stores, which we continue to reevaluate from time to
time.
Where appropriate, we partner with our bottlers/distributors and/or retailers to assist our marketing efforts.
We increased expenditures for our sales and marketing programs by approximately 10.9% in 2019
compared to 2018. This increase was primarily due to increased expenditures for social media, sponsorships and
endorsements as well as advertising. As of December 31, 2019, we employed 2,422 employees in sales and
marketing activities, of which 1,273 were employed on a full-time basis.
Customers
Our customers are primarily full service beverage bottlers/distributors, retail grocery, drug and specialty
chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, value stores, e-
15
commerce retailers and the military. Percentages of our gross sales to our various customer types for the years ended
December 31, 2019, 2018 and 2017 are reflected below. Such information includes sales made by us directly to the
customer types concerned, which include our full service beverage bottlers/distributors in the United States. Such
full service beverage bottlers/distributors in turn sell certain of our products to some of the same customer types
listed below. We limit our description of our customer types to include only our sales to our full service
bottlers/distributors without reference to such bottlers/distributors’ sales to their own customers.
U.S. full service bottlers/distributors
International full service bottlers/distributors
Club stores, mass merchandisers and e-commerce retailers
Retail grocery, specialty chains and wholesalers
Other
2019
58%
33%
7%
1%
1%
2018
61%
31%
6%
1%
1%
2017
63%
28%
7%
1%
1%
Our customers include Coca-Cola Canada Bottling Limited, Coca-Cola Consolidated, Inc., Coca-Cola
Bottling Company United, Inc., Reyes Coca-Cola Bottling, LLC, Great Lakes Coca-Cola Distribution, LLC, Coca-
Cola Southwest Beverages LLC, The Coca-Cola Bottling Company of Northern New England, Inc., Swire Pacific
Holdings, Inc. (USA), Liberty Coca-Cola Beverages, LLC, Coca-Cola European Partners, Coca-Cola Hellenic,
Coca-Cola FEMSA, Coca-Cola Amatil, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola Beverages
Africa, Coca-Cola İçecek and certain other TCCC network bottlers, Asahi Soft Drinks, Co., Ltd., Kalil Bottling
Group (until March 5, 2019), Big Geyser, Inc. (until April 5, 2019), Wal-Mart, Inc. (including Sam’s Club) and
Costco Wholesale Corporation. A decision by any large customer to decrease amounts purchased from us or to
cease carrying our products could have a material negative effect on our financial condition and consolidated results
of operations.
TCCC, through certain consolidated subsidiaries (the “TCCC Subsidiaries”), accounted for approximately
2%, 3% and 18% of our net sales for the years ended December 31, 2019, 2018 and 2017, respectively. As part of
TCCC’s North America Refranchising initiative (the “North America Refranchising”), the territories of certain
TCCC Subsidiaries have been
independent TCCC bottlers/distributors and
to certain
bottlers/distributors which TCCC accounts for under the equity method (the “TCCC Related Parties”). Accordingly,
our percentage of net sales to the TCCC Subsidiaries significantly decreased for the years ended December 31,
2019, 2018 and 2017.
transitioned
Coca-Cola Consolidated, Inc. accounted for approximately 13% of our net sales for the years ended
December 31, 2019, 2018 and 2017.
Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 12% and 6% of the Company’s net
sales for the years ended December 31, 2019, 2018 and 2017, respectively.
Coca-Cola European Partners accounted for approximately 10%, 10% and 9% of the Company’s net sales
for the years ended December 31, 2019, 2018 and 2017, respectively.
Seasonality
Sales of ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters
accounting for the highest sales volumes. We believe that the volume of sales in the beverage industry is affected
by weather conditions. However, the energy drink category appears to be less seasonal than traditional beverages.
Quarterly fluctuations may also be affected by other factors including the introduction of new products, the opening
of new markets, particularly internationally, where temperature fluctuations may be more pronounced, the addition
of new bottlers and distributors, changes in the mix of the sales of our finished products and increased or decreased
advertising and promotional expenses.
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Intellectual Property
We presently have more than 12,900 registered trademarks and pending applications in various countries
worldwide, and we apply for new trademarks on an ongoing basis. We regard our trademarks, service marks,
copyrights, domain names, trade dress and other intellectual property as very important to our business. We consider
Monster®, Monster Energy®, ®, Monster Energy Ultra®, Monster Dragon Tea®, Unleash the Beast!®,
Mutant®, Monster Rehab®, Java Monster®, Muscle Monster®, Punch Monster®, Juice Monster®,
Hydro®
(stylized), Monster HydroSport Super Fuel®, Espresso Monster®, Caffé Monster®, Monster MAXX®, Reign Total
Body Fuel™, Reign InfernoTM, BU®, Nalu®, NOS®, Full Throttle®, Burn®, Mother®, Ultra Energy®, Play® and
Power Play® (stylized), Relentless®, Predator®, Live+® and BPM® to be our core trademarks. We also own the
intellectual property of our most important flavors for certain of our Monster Energy® Brand energy drinks in
perpetuity.
We have registered Monster®, Monster Energy®, ®, Monster Energy Ultra®, Unleash the Beast!®,
Mutant®, Monster Rehab®, Java Monster®, Muscle Monster®, Punch Monster®, Juice Monster®, M Hydro®,
Espresso Monster®, Caffé Monster®, Monster MAXX®, BU®, Nalu®, Burn®, Mother®, Play®, Power Play®
(stylized), Relentless®, Ultra Energy®, BPM®, Live+®, Reign®, Reign Total Body Fuel® and Reign InfernoTM
outside of the United States in certain jurisdictions.
We protect our trademarks by applying for registrations and registering our trademarks with the United
States Patent and Trademark Office and with government agencies in other countries around the world, particularly
where our products are distributed and sold. We assert copyright ownership of the statements, graphics and content
appearing on the packaging of our products and in our marketing materials. We aggressively pursue individuals
and/or entities seeking to profit from the unauthorized use of our trademarks and copyrights, including, without
limitation, wholesalers, street vendors, retailers, online auction site sellers and website operators. In addition to
initiating civil actions against these individuals and entities, we work with law enforcement officials where
appropriate.
Depending upon the jurisdiction, trademarks are valid as long as they are in use and/or their registrations
are properly maintained and they have not been found to have become generic. Registrations of trademarks can
generally be renewed as long as the trademarks are in use.
We also enforce and protect our trademark rights against third parties infringing or disparaging our
trademarks by opposing registration of conflicting trademarks and initiating litigation as necessary.
Government Regulation
The production, distribution and sale in the United States of many of our products are subject to various
U.S. federal and state regulations, including but not limited to: the Federal Food, Drug and Cosmetic Act (“FD&C
Act”); the Occupational Safety and Health Act; various environmental statutes; the Safe Drinking Water and Toxic
Enforcement Act of 1986 (“California Proposition 65”) and a number of other federal, state and local statutes and
regulations applicable to the production, transportation, sale, safety, advertising, marketing, labeling and ingredients
of such products. Outside the United States, the production, distribution and sale of many of our products are also
subject to numerous statutes and regulations.
We also may in the future be affected by other existing, proposed and potential future regulations or
regulatory actions, including those described below, any of which could adversely affect our business, financial
condition and results of operations. See “Part I, Item 1A – Risk Factors – Changes in government regulation, or
failure to comply with existing regulations, could adversely affect our business, financial condition and results of
operations” below for additional information.
Furthermore, legislation may be introduced in the United States and other countries at the federal, state and
municipal level in respect of each of the subject areas discussed below. Public health officials and health advocates
are increasingly focused on the public health consequences associated with obesity, especially as it affects children,
17
and are seeking legislative change to reduce the consumption of sweetened beverages. There also has been an
increased focus on caffeine content in beverages, as discussed below, and we are seeing some attention to other
ingredients in energy drinks.
Product Formulation, Labeling and Advertising. Globally, we are subject to a number of regulations
applicable to the formulation, labeling and advertising of our products. In California, we are subject to California
Proposition 65, a law which requires that a specified warning be provided before exposing California consumers to
any product that contains in excess of threshold amounts of a substance listed by California as having been found
to cause cancer or reproductive toxicity. California Proposition 65 does not require a warning if the manufacturer
of a product can demonstrate that the use of the product in question exposes consumers to an average daily quantity
of a listed substance that is below that threshold amount, which is determined either by scientific criteria set forth
in applicable regulations or via a “safe harbor” threshold that may be established by the state, or the substance is
naturally occurring, is the result of necessary cooking, or is subject to another applicable exception. If we are
required to add warning labels to any of our products or place warnings in certain locations where our products are
sold, it will be difficult to predict whether, or to what extent, such a warning would have an adverse impact on sales
of our products in those locations or elsewhere.
In addition, in May 2016, the U.S. Food and Drug Administration (the “FDA”) revised regulations with
respect to serving size information and nutrition labeling on food and beverage products, including a new
requirement to disclose the amount of added sugars in such products. These changes went into effect on January 1,
2020, though FDA announced that it will not enforce these provisions for the first six months after that date. Further,
in December 2018, the U.S. Department of Agriculture promulgated regulations requiring that, by January 1, 2022,
the labels of certain bioengineered foods must include a disclosure that the food is bioengineered. We may incur
significant costs to alter our existing packaging materials to comply with these and other new regulations.
Additionally, these new regulations may impact, reduce and/or otherwise affect the purchase and consumption of
our products by consumers.
Further, the City of San Francisco enacted an ordinance that would require health warnings on
advertisements for certain sugar-sweetened beverages, though enforcement has been delayed due to a lawsuit
challenging the ordinance. In January 2019, the U.S. Court of Appeals for the Ninth Circuit, sitting en banc, granted
a preliminary injunction blocking enforcement of the ordinance, concluding that a First Amendment challenge to
the ordinance was likely to succeed on the merits. In September 2019, two members of the San Francisco Board of
Supervisors introduced legislation to amend the ordinance. The district court expressed its intent to assess the
possible mootness of the current ordinance in light of the legislative proposal, but has granted the parties’ requests
to delay further action pending expected legislative consideration of the proposed amendment.
In July 2012, we received a subpoena from the Attorney General for the State of New York in connection
with an investigation relating to the advertising, marketing, promotion, ingredients, usage and sale of our Monster
Energy® brand energy drinks. We cannot predict the outcome of this inquiry and what effect, if any, it may have
on our business, financial condition or results of operations.
Other countries, such as the member states of the Gulf Cooperation Council, Yemen, Colombia, Brazil, the
Dominican Republic, Mexico, and the People’s Republic of China are also considering new labeling requirements,
which may require us to amend our labels and warning statements. The United Kingdom Government has also
suggested that it may review food labeling laws following the United Kingdom’s departure from the European
Union (“Brexit”).
Age and Other Restrictions on Energy Drink Products. Proposals to limit or restrict the sale and/or
advertising of energy drinks to minors and/or persons below a specified age, and/or restrict the venues in which
energy drinks can be sold, and/or to restrict the use of the Supplemental Nutrition Assistance Program (formerly
food stamps) to purchase energy drinks have been raised and/or enacted in certain U.S. states, counties,
municipalities and/or in certain foreign countries. For example, in the United States, bills seeking to impose an age
18
restriction on the sale of energy drinks have been introduced in the South Carolina and Connecticut legislatures.
Outside of the United States, for example, Latvia, Lithuania and Turkey prohibit the sale of energy drinks to persons
under the age of 18; Canada prohibits the promotion of energy drinks to children 12 years and under; Latvia and
Scotland prohibit the sale of energy drinks in educational establishments; and Turkey prohibits the sale or
advertising of energy drinks in “collective consumption areas.” Latin American countries such as Chile, Colombia
and Brazil are considering age and other sales restrictions on energy drinks, as are other European countries such
as the United Kingdom, Romania and Bulgaria, and in the Middle East, there have been discussions of an age
restriction for energy drinks.
Excise Taxes on Energy Drinks. Legislation that would impose an excise tax on sweetened beverages has
been proposed in the U.S. Congress, in some state legislatures and by some local governments, with excise taxes
generally ranging between $0.01 and $0.02 per ounce of sweetened beverage. Berkeley, California became the first
jurisdiction to pass such a measure, and a general tax of $0.01 per ounce on certain sweetened drinks, including
energy drinks, became effective on January 1, 2015. Other U.S. jurisdictions (including Albany, Oakland and San
Francisco, California; Boulder, Colorado; Philadelphia, Pennsylvania and Seattle, Washington) have passed similar
measures, some of which have been challenged in litigation. The imposition of such taxes on our products would
increase the cost of certain of our products or, to the extent levied directly on consumers, make certain of our
products less affordable. Excise taxes on sweetened beverages already are in effect in certain foreign countries
where we do business, such as France, the United Kingdom, Ireland, South Africa and Mexico. Other countries,
including Brazil, are considering similar measures. In addition, legislation has been proposed in certain jurisdictions
that would specifically impose excise taxes on energy drinks. For example, Estonia, Poland and Ukraine are
considering proposals that would impose an excise tax on energy drinks. Such targeted legislation has been passed
in other countries. For instance, on January 1, 2020, a reform to a Mexican excise tax went into effect that expanded
the definition of an “energy drink” subject to this tax to include products with any amount of caffeine (the prior
version of the tax required a threshold of 20 milligrams of caffeine per 100 millimeters for the tax to be applicable)
and “taurine or glucuronolactone or thiamine and/or any other substance that produces similar stimulating effects.”
Hungary has instituted an excise tax to which our products are subject. Bahrain, Saudi Arabia and the United Arab
Emirates began applying a selective tax of 100% on energy drinks in 2017, Qatar and Oman began applying the tax
in 2019, and there are indications that a similar measure may be enacted in Kuwait.
Limits on Caffeine Content. Legislation has been proposed to limit the amount of caffeine that may be
contained in beverages, including energy drinks. Some jurisdictions where we do business have prescribed limited
caffeine content for beverages. For example, on January 1, 2013, new requirements took effect in Canada that
limited the amount of caffeine contained in any beverage in a single-serving can or bottle to less than 180
milligrams, and imposed limits on the concentration levels for caffeine. We adjusted the caffeine levels in certain
of our Monster Energy® products that are sold in Canada to address these regulations, although the majority of our
products were unaffected. In Europe, examples of caffeine restrictions include the Netherlands where there is a
limit of 35mg/100ml, and Norway introduced, as of January 1, 2020 (subject to transition periods), a limit of
32mg/100ml. Caffeine limit restrictions or restrictions on combining caffeine with other ingredients or in particular
product sectors (such as performance beverages/sport drinks) have also been implemented or proposed in other
jurisdictions, including Turkey, India and Pakistan’s Punjab region. Such restrictions could require reformulations
of certain of our products. However, we may not be able to satisfactorily reformulate our products in all jurisdictions
that adopt similar legislation.
Limitations on Container Size. We package our products in a variety of different package types and sizes
including, for certain of our Monster Energy® brand energy drinks, aluminum cans larger than 16 fluid ounces.
Certain jurisdictions, such as the member states of the Gulf Cooperation Council, Yemen, Costa Rica and the
Dominican Republic, are considering container size limitations on energy drinks and other beverages which may
require us to change the size of our products sold in these countries. Other countries, like England, have considered
and rejected proposed can size limitations although it is open to such markets to revisit these and other similar
proposals.
19
Compliance with Environmental Laws
Our facilities in the United States are subject to federal, state and local environmental laws and regulations.
Our operations in other countries are subject to similar laws and regulations that may be applicable in such countries.
Compliance with these provisions has not had, nor do we expect such compliance to have, any material adverse
effect upon our capital expenditures, net income or competitive position.
Container Deposits. Various municipalities, states and foreign countries require that a deposit be charged
for certain non-refillable beverage containers. The precise requirements imposed by these measures vary by
jurisdiction. Other deposit, recycling or product stewardship proposals have been, and may in the future be,
introduced in certain U.S. states, counties, municipalities and in certain foreign countries.
In California, we are required to collect redemption values from our customers and to remit such redemption
values to the State of California Department of Resources Recycling and Recovery based upon the number of cans
and bottles of certain carbonated and non-carbonated products sold. In certain other states and countries where our
products are sold, we are also required to collect deposits from our customers and to remit such deposits to the
respective jurisdictions based upon the number of cans and bottles of certain carbonated and non-carbonated
products sold in such states.
Employees
As of December 31, 2019, we employed a total of 3,529 employees, of which 2,655 were employed on a
full-time basis. Of our 3,529 employees, we employed 1,107 in administrative and operational capacities and 2,422
persons in sales and marketing capacities.
Available Information
As a public company, we are required to file our annual reports on Form 10-K, quarterly reports on Form
10-Q, current reports on Form 8-K, proxy statements on Schedule 14A and other information (including any
amendments) with the Securities and Exchange Commission (the “SEC”). You can find the Company’s SEC filings
at the SEC’s website, which contains reports, proxy and information statements, and other information regarding
issuers that file electronically with the SEC, at http://www.sec.gov.
Our Internet address is www.monsterbevcorp.com. Information contained on our website is not part of this
Annual Report on Form 10-K. Our SEC filings (including any amendments) will be made available free of charge
at www.monsterbevcorp.com, as soon as reasonably practicable after we electronically file such material with, or
furnish it to, the SEC. In addition, you may request a copy of these filings (excluding exhibits) at no cost by writing
to, or telephoning us, at the following address or telephone number:
Monster Beverage Corporation
1 Monster Way
Corona, CA 92879
(951) 739-6200
(800) 426-7367
ITEM 1A. RISK FACTORS
In addition to the other information in this Annual Report on Form 10-K, including Management’s
Discussion and Analysis of Financial Condition and Results of Operations and the consolidated financial statements
and related notes, you should carefully consider the following risks. If any of the following risks actually occur or
continue to occur, our business, reputation, financial condition and/or operating results could be materially
adversely affected. The risk factors summarized below are not the only risks we face. Additional risks and
uncertainties not currently known to us or that we currently deem to be immaterial may also materially adversely
affect our business, reputation, financial condition and/or operating results.
20
The Company and TCCC have extensive commercial arrangements and, as a result, the Company’s future
performance is substantially dependent on the success of its relationship with TCCC.
We have transitioned all third parties’ rights to distribute the Company’s products in the U.S. to members
of TCCC’s distribution network, which largely consists of independent bottlers/distributors. In addition, TCCC has
become our preferred distribution partner globally with members of TCCC’s network distributing our products
internationally, including in Africa, Asia, Canada, Central and South America, Europe, Mexico and the Middle
East. As we continue our international expansion, we expect TCCC’s distribution network to continue as our
preferred distribution partner globally. As a result, we have reduced our distributor diversification and are now
substantially dependent on TCCC’s domestic and international distribution platforms.
TCCC has a substantial equity investment in the Company. The Company, TCCC and certain affiliates are
parties to various agreements in which TCCC and certain affiliates have agreed, subject to certain exceptions, not
to compete in the energy drink category in certain territories prior to the termination of the applicable distribution
coordination agreement with TCCC. The Company’s distribution agreements with TCCC distributors also provide,
subject to certain exceptions, that the applicable distributor will not distribute competitive energy drink products.
While we believe that these agreements incentivize TCCC to take steps to ensure that our products receive
the appropriate attention in the TCCC distribution system, there can be no assurance of this as disagreements as to
the interpretation of the provisions in such agreements may arise and TCCC is a much larger company with many
strategic priorities. In October 2018, the Company and TCCC mutually agreed to submit to arbitration before the
American Arbitration Association the issue of whether TCCC is permitted to manufacture, market, sell or distribute
three energy drink products it developed. On June 28, 2019, the arbitration tribunal issued a final award in favor of
TCCC. TCCC launched Coca-Cola Energy in Europe in 2019 and in the United States in 2020. As TCCC proceeds
to launch Coca-Cola Energy in additional territories, we may encounter difficulties in maintaining distributor
attention, market share or position in the energy drink category in such territories, which could adversely affect our
business and operating results.
In addition, TCCC does not control all members of its distribution system, many of which are independent
companies that make their own business decisions that may not always align with TCCC’s interests. Moreover, it
is possible that we may fail to recognize the expected benefits of the new distribution arrangements regardless of
TCCC’s priorities or the priorities of the members of TCCC’s distribution system.
We derive virtually all of our revenues from energy drinks, and competitive pressure in the energy drink category
could adversely affect our business and operating results.
Our focus is in the energy drink category, and our business is vulnerable to adverse changes impacting the
energy drink category and business, which could adversely impact our business and the trading price of our common
stock.
Virtually all of our sales are derived from our energy drinks, including our Monster Energy® brand energy
drinks, our Reign Total Body FuelTM energy drinks and our Strategic Brands energy drinks (including our affordable
brand energy drinks, principally Predator®). Any decrease in the sales of our Monster Energy® brand and other
energy drinks could significantly adversely affect our future revenues and net income. Historically, we have
experienced substantial competition from new entrants in the energy drink category as well as from the energy shot
category. Domestically, our energy drinks compete directly with Red Bull, Rockstar, Amp, Venom, VPX Redline,
Xenergy, Xyience, MiO Energy, Rip It, Starbucks Doubleshot, Starbucks Doubleshot Energy Plus Coffee,
Starbucks Tripleshot, Costa Coffee, Nescafe, Rockstar Roasted, VPX Bang, V8+ Energy, UPTIME, hi*ball,
CELSIUS, C4, Quake, Adrenaline Shoc, Coca-Cola Energy, 5-Hour Energy Shots, Stacker 2, and many other
brands. In addition, certain large companies, such as PepsiCo, market and/or distribute products in that market
segment, such as Pepsi Max, Gatorade Bolt 24, Mountain Dew, Mountain Dew Amp Game Fuel and Mountain
Dew Kickstart.
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Internationally, our energy drinks compete with Red Bull (including non-carbonated Red Bull in China and
Asia), Rockstar, V-Energy, Lucozade, Coca-Cola Energy and numerous local and private-label brands that usually
differ from country to country, such as HELL, Amper, Shock, Tiger, Boost, Speed, TNT, Shark, Hot 6, Shark
Energy, Dragon, Score, Sting, Battery, Bullit, Flash Up, Black, Non-Stop, Bomba, Semtex, Vive 100, Dark Dog,
Guarana, M-150, Lipovitan, Bacchus, Volt, Bolt, Mr. Big, Boom, Raptor, Amp, Fusion, Hi-Tiger, Eastroc Super
Drink, Carabao, Power Horse, XL, Crazy Tiger, Effect, Missile, NOCCO, Adrenaline Rush, Real Gold, War Horse,
BLU and a host of other international brands.
Our Java Monster®, Espresso Monster® and Caffé Monster® product lines compete directly with
Starbucks Frappuccino, Starbucks Doubleshot, Starbucks Doubleshot Energy Plus Coffee, Starbucks Tripleshot and
other Starbucks coffee drinks, Costa Coffee, Nescafe, Douwe Egberts Coffee, Emmi CAFFÈ, Bang Keto Coffee,
Rockstar Roasted, Dunkin Donuts, Gold Peak Tea, Stok, High Brew, McCafé, hi*ball and International Delight.
Our Muscle Monster® product line competes directly with Muscle Milk, Core Power, Premier Protein,
Kellogg’s Special K Protein, Bolthouse Farms Protein, EAS AdvantEDGE, EAS Myoplex, Gatorade G Series 03
Recover and PowerBar.
Our Monster Hydro® and Monster HydroSport Super Fuel® product lines compete directly with Vitamin
Water, Sparkling Ice, Bai, Propel, Vita Coco, Lucozade, Powerade, Gatorade Bolt 24 and BODYARMOR.
Our Reign Total Body FuelTM and Reign InfernoTM Thermogenic Fuel high performance energy drinks
compete with VPX Bang, Adrenaline Shoc, C4, Quake, Rockstar XDURANCE and CELSIUS in the performance
energy category.
The increasing number of competitive products and limited amount of shelf space in retail stores may
adversely impact our ability to gain or maintain our share of sales in the marketplace. In addition, certain actions of
our competitors, including unsubstantiated and/or misleading claims, false advertising claims and tortious
interference in our business, as well as competitors selling misbranded products, could impact our sales.
Competitive pressures in the energy drink category could impact our revenues, cause price erosion and/or lower
market share, any of which could have a material adverse effect on our business and results of operations.
The Company, in several markets, owns multiple potentially competing brands in the energy drink category, which
could adversely impact our business and results of operations in those markets.
Our various Monster Energy® brand energy drinks compete with one another, and, in several markets, our
Monster Energy® brand energy drinks and Strategic Brands compete with each other. We may encounter difficulties
managing different and potentially competing brands in such shared markets, which could adversely impact our
business and results of operations.
TCCC is a significant shareholder of the Company and may have interests that are different from the Company’s
other shareholders (including current shareholders of the Company).
As of February 20, 2020, TCCC owned common shares of the Company representing approximately 19%
of the total number of the Company’s outstanding common shares. TCCC has also nominated one director to the
Company’s board of directors.
TCCC’s ownership could also have an effect on the Company’s ability to engage in a change in control
transaction. TCCC is obligated for a period of time to vote all of its common shares of the Company in excess of
20% of the outstanding common shares in the same proportion as all common shares not owned by TCCC with
respect to a proposal for a change of control. However, if TCCC were to oppose such a change-in-control
transaction, a bidder would be required to secure the support of holders of 62.5% of the Company’s common shares
not owned by TCCC (assuming that TCCC increased its ownership to 20% of the Company’s common shares) to
achieve a vote of a majority of the Company’s outstanding shares for a change-in-control transaction. In addition,
TCCC would have a bidding advantage if the Company’s board of directors were to seek to sell the Company in
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the future because TCCC would not need to pay a control premium on the shares it owns at such time. TCCC and
the Company would also be permitted to terminate TCCC’s distribution coordination agreements with the Company
after a change in control of the Company. In such event, TCCC would receive a termination fee if TCCC terminated
the distribution coordination agreements following a change in control of the Company involving certain TCCC
competitors, or if the Company terminated following a change in control of the Company involving any third-party.
The interests of TCCC may be different from or conflict with the interests of the Company’s other
shareholders and, as a result, TCCC’s influence may result in the delay or prevention of potential actions or
transactions, including a potential change of management or control of the Company, even if such action or
transaction may be beneficial to the Company’s other shareholders. Moreover, TCCC’s ownership of a significant
amount of the Company’s outstanding common shares could result in downward pressure on the trading price of
the Company’s common shares if TCCC were to sell a large portion of its shares or as a result of the perception that
such a sale might occur.
Changes in government regulation, or failure to comply with existing regulations, could adversely affect our
business, financial condition and results of operations.
Legislation has been proposed and/or adopted at the U.S. federal, state and/or municipal level and proposed
and/or adopted in certain foreign jurisdictions to restrict the sale of energy drinks (including, prohibiting the sale of
energy drinks at certain establishments or pursuant to certain governmental programs), limit the content of caffeine
and other ingredients in beverages, require certain product labeling disclosures and/or warnings, impose excise
taxes, limit product size or impose age restrictions for the sale of energy drinks. For a discussion of certain of such
legislation, see “Part I, Item 1 – Business – Government Regulation.” Furthermore, additional legislation may be
introduced in the United States and other countries at the federal, state, local and municipal level in respect of each
of the foregoing subject areas. For instance, on January 1, 2020, a reform to a Mexican excise tax went into effect
that expanded the definition of an “energy drink” subject to this tax to include products with any amount of caffeine
(the prior version of the tax required a threshold of 20 milligrams of caffeine per 100 millimeters for the tax to be
applicable) and “taurine or glucuronolactone or thiamine and/or any other substance that produces similar
stimulating effects.” Public health officials and health advocates are increasingly focused on the public health
consequences associated with obesity, especially as it affects children, and are seeking legislative change to reduce
the consumption of sweetened beverages. There also has been increased focus on caffeine content in beverages,
and we are seeing some attention to other ingredients in energy drinks. To the extent any such legislation is enacted
in one or more jurisdictions where a significant amount of our products are sold, individually or in the aggregate, it
could result in a reduction in demand for, or availability of, our energy drinks, and adversely affect our business,
financial condition and results of operations.
The production, distribution and sale in the United States of many of our products are also currently subject
to various federal and state regulations, including, but not limited to: the FD&C Act; the Occupational Safety and
Health Act; various environmental statutes; data privacy laws; California Proposition 65; and various other federal,
state and local statutes and regulations applicable to the production, transportation, sale, safety, advertising, labeling
and ingredients of such products. Outside the United States, the production, distribution and sale of many of our
products are also subject to numerous statutes and regulations. If a regulatory authority finds that a current or future
product, its label, or a production run is not in compliance with any of these regulations, we may be fined, or the
products in question may have to be recalled, removed from the market, reformulated and/or have the packaging
changed, which could adversely affect our business, financial condition and results of operations.
We cannot predict the effect of possible inquiries from and/or actions by attorneys general, other government
agencies and/or quasi-government agencies into the production, advertising, marketing, promotion, labeling,
ingredients, usage and/or sale of our energy drink products.
We are subject to the risks of investigations and/or enforcement actions by state attorneys general and/or
other government and/or quasi-governmental agencies relating to the advertising, marketing, promotion,
ingredients, usage and/or sale of our energy drinks, and we are a party, from time to time, to various government
23
and regulatory inquiries and/or proceedings. Defending these proceedings can result in significant ongoing
expenditures and the diversion of our management’s time and attention from the operation of our business, which
could have a negative effect on our business operations.
In addition, from time to time, government and/or quasi-governmental agencies may investigate the safety
of caffeine and energy drinks. For example, in January 2013, the Company received and responded to inquiries
from U.S. legislators in response to FDA’s investigation into the safety of caffeine in food products, particularly its
effects on children and adolescents. These legislators ultimately released a report in January 2015, recommending,
inter alia, that the energy drink industry not market to consumers under the age of 18 and not market their products
for hydration, and that the FDA develop and release definitions and guidance for this market sector. In addition,
other organizations, such as the European Food Safety Authority, have also published reports, studies, articles and
opinions on caffeine and energy drinks. If an inquiry by a state attorney general or other government or quasi-
government agency finds that our products and/or the advertising, marketing, promotion, ingredients, usage and/or
sale of such products are not in compliance with applicable laws or regulations, we may become subject to fines,
product reformulations, container changes, changes in the usage or sale of our energy drink products and/or changes
in our advertising, marketing and promotion practices, each of which could have an adverse effect on our business,
financial condition or results of operations.
Litigation regarding our products, and related unfavorable media attention, could expose us to significant liabilities
and reduce demand for our products, thus negatively affecting our financial results.
We have been and are a party, from time to time, to various litigation claims and legal proceedings,
including, but not limited to, intellectual property, fraud, unfair business practices, false advertising, product
liability, breach of contract claims, securities actions and shareholder derivative actions. In particular, we have
been and are currently named as a defendant in personal injury lawsuits which allege that consumption of our
products has been responsible for wrongful deaths and/or injuries. We do not believe that our products are
responsible for such wrongful deaths and/or injuries, and we intend to vigorously defend such lawsuits.
Other lawsuits have been filed against us claiming that certain statements made in our advertisements and/or
on the labels of our products were false and/or misleading or otherwise not in compliance with food standards under
local law, and/or that our products are not safe. Putative class action lawsuits have also been filed against certain of
our competitors asserting that certain claims in their advertisements amount to false advertising. We do not believe
any statements made by us in our promotional materials or set forth on our product labels are false or misleading or
noncompliant with local law, or that our products are in any way unsafe and we vigorously defend these lawsuits.
Any of the foregoing matters or other litigation, the threat thereof, or unfavorable media attention arising
from pending or threatened product-related litigation could consume significant financial and managerial resources
and result in decreased demand for our products, significant monetary awards against us, an injunction barring the
sale of any of our products and injury to our reputation. Our failure to successfully defend or settle any litigation
or legal proceedings could result in liabilities that, to the extent not covered by our insurance, could have a material
adverse effect on our financial condition, revenue and profitability, and could cause the market value of our common
stock to decline.
Criticism of our energy drink products and/or criticism or a negative perception of energy drinks generally, could
adversely affect us.
An unfavorable report on the health effects of caffeine, or criticism or negative publicity regarding the
caffeine content and/or any other ingredients in our products or energy drinks generally, including product safety
concerns, could have an adverse effect on our business, financial condition and results of operations. Articles critical
of the caffeine content and/or other ingredients in energy drinks and/or articles indicating certain health risks of
energy drinks have been published in recent years. We believe the overall growth of the energy drink market in the
U.S. may have been negatively impacted by the ongoing negative publicity and comments that continue to appear
in the media questioning the safety of energy drinks, and suggesting limitations on their ingredients (including
caffeine), and/or the levels thereof, and/or imposing minimum age restrictions for consumers. In early 2018, certain
24
retailers in the United Kingdom announced the introduction of voluntary retailer measures to prevent the sale of
energy drinks to individuals under the age of 16. If reports, studies or articles critical of caffeine and/or energy
drinks continue to be published or are published in the future, or additional voluntary measures are taken, they could
adversely affect the demand for our products.
Increased competition in the beverage industry and changing retail landscape could hurt our business.
The beverage industry is highly competitive. The principal areas of competition are pricing, packaging,
development of new products, flavors, product positioning as well as promotion and marketing strategies. Our
products compete with a wide range of drinks produced by a relatively large number of manufacturers, some of
which have substantially greater financial, marketing and distribution resources than we do.
Important factors affecting our ability to compete successfully include the taste and flavor of our products,
trade and consumer promotions, rapid and effective development of new and unique cutting edge products,
attractive and different packaging, branded product advertising and pricing. Our products compete with all liquid
refreshments and in some cases with products of much larger and substantially better financed competitors,
including the products of numerous nationally and internationally known producers such as TCCC, PepsiCo, Red
Bull GmbH and KDP. We also compete with companies that are smaller or primarily national or local in operations.
Our products also compete with private-label brands such as those carried by grocery store chains, convenience
store chains and club stores.
The rapid growth in sales through e-commerce retailers, e-commerce websites, mobile commerce
applications and subscription services, and closures of physical retail operations, may result in a shift away from
physical retail operations to digital channels and a reduction in impulse purchases. As we build our e-commerce
capabilities, we may not be able to develop and maintain successful relationships with existing and new e-commerce
retailers without experiencing a deterioration of our relationships with key customers operating physical retail
channels. Further, the ability of consumers to compare prices on a real-time basis using digital technology puts
additional pressure on us to maintain competitive prices. Sales in gas chains may also be affected by improvements
in fuel efficiency and increased consumer preferences for electric or alternative fuel-powered vehicles, which may
result in fewer trips by consumers to gas stations and a corresponding reduction in purchases by consumers in
convenience gas retailers. If we are unable to successfully adapt to the rapidly changing retail landscape, our share
of sales, volume growth and overall financial results could be negatively affected.
Due to competition in the beverage industry, there can be no assurance that we will not encounter difficulties
in maintaining our current revenues, market share or position in the beverage industry. If our revenues decline, our
business, financial condition and results of operations could be adversely affected.
Our inability to innovate successfully and to provide new cutting edge products could adversely affect our business
and financial results.
Our ability to compete in the highly competitive beverage industry and to achieve our business growth
objectives depends, in part, on our ability to develop new flavors, products and packaging. The success of our
innovation, in turn, depends on our ability to identify consumer trends and cater to consumer preferences. If we are
not successful in our innovation activities, our business, financial condition and results of operation could be
adversely affected.
Uncertainty in the financial markets and other adverse changes in general economic or political conditions in any
of the major countries in which we do business could adversely affect our industry, business and results of
operations.
Global economic uncertainties, including foreign currency exchange rates, affect businesses such as ours
in a number of ways, making it difficult to accurately forecast and plan our future business activities. There can be
no assurance that economic improvements will occur, or that they would be sustainable, or that they would enhance
25
conditions in markets relevant to us. In addition, we cannot predict the duration and severity of disruptions in any
of our markets or the impact they may have on our customers or business, as our expansion outside of the United
States has increased our exposure to any developments or crises in African, Asian, European and other international
markets. Unfavorable economic conditions and financial uncertainties in our major international markets and
unstable political conditions, including civil unrest and governmental changes, in certain of our other international
markets could undermine global consumer confidence and reduce consumers’ purchasing power, thereby reducing
demand for our products. Included in the foregoing are uncertainties surrounding the United Kingdom’s withdrawal
from the European Union on January 31, 2020 (commonly referred to as “Brexit”) and any resulting increases in
tariffs, importation restrictions, out of stocks, volatility in currency exchange rates, including the valuation of the
euro and the British pound in particular, changes in the laws and regulations applied in the United Kingdom or
impacts on economic and market conditions in the United Kingdom, the European Union and its member states and
elsewhere.
Changes in consumer product and shopping preferences may reduce demand for some of our products.
The beverage industry is subject to changing consumer preferences and shifts in consumer preferences may
adversely affect us. There is increasing awareness of and concern for health, wellness and nutrition considerations,
including concerns regarding caloric intake associated with sugar-sweetened beverages and the perceived
undesirability of artificial ingredients. Some consumer advocacy groups and others have expressed concerns
regarding certain ingredients in diet sodas, which are contained in certain of our energy drinks. This may reduce
demand for our beverages, which could reduce our revenues and adversely affect our results of operations.
Consumers are seeking greater variety in their beverages. Our future success will depend, in part, upon our
continued ability to develop and introduce different and innovative beverages that appeal to consumers. In order to
retain and expand our market share, we must continue to develop and introduce different and innovative beverages
and be competitive in the areas of taste, quality and price, although there can be no assurance of our ability to do
so. There is no assurance that consumers will continue to purchase our products in the future. Product lifecycles for
some beverage brands, products and/or packages may be limited to a few years before consumers’ preferences
change. The beverages we currently market are in varying stages of their product lifecycles, and there can be no
assurance that such beverages will become or remain profitable for us. We may be unable to achieve volume growth
through product and packaging initiatives. We may also be unable to penetrate new markets. Additionally, as
shopping patterns are being affected by the digital evolution, with customers embracing shopping by way of mobile
device applications, e-commerce retailers and e-commerce websites or platforms, we may be unable to address or
anticipate changes in consumer shopping preferences. If our revenues decline, our business, financial condition and
results of operations could be adversely affected.
Our continued expansion outside of the United States exposes us to uncertain conditions and other risks in
international markets.
We have continued expanding our operations internationally into a variety of new markets, including
launches in China and various African and Middle Eastern countries. Our gross sales to customers outside of the
United States were approximately 33%, 31% and 28% of consolidated gross sales for the years ended December
31, 2019, 2018 and 2017, respectively. As our growth strategy includes further expanding our international business,
if we are unable to continue to expand distribution of our products outside the United States, our growth rate could
be adversely affected. In many international markets, we have limited operating experience and in some
international markets we have no operating experience. It is costly to establish, develop and maintain international
operations and develop and promote our brands in international markets. Our percentage gross profit margins in
many international markets are expected to be less than the comparable percentage gross profit margins obtained in
the United States. We face and will continue to face substantial risks associated with having foreign operations,
including: economic and/or political instability in our international markets; unfavorable foreign currency exchange
rates; restrictions on or costs relating to the repatriation of foreign profits to the United States, including possible
taxes and/or withholding obligations on any repatriations; and tariffs and/or trade restrictions. These risks could
have a significant impact on our ability to sell our products on a competitive basis in international markets and
26
could have a material adverse effect on our business, financial condition and results of operations. Also, our
operations outside of the United States are subject to risks relating to appropriate compliance with legal and
regulatory requirements in local jurisdictions, potential difficulties in staffing and managing local operations, higher
product damages, particularly when products are shipped long distances, potentially higher incidence of fraud
and/or corruption, credit risk of local customers and distributors and potentially adverse tax consequences.
Global or regional catastrophic events could impact our operations and affect our ability to grow our business.
Because of our increasingly global presence, our business could be affected by unstable political conditions,
civil unrest, large-scale terrorist acts, especially those directed against the United States or other major industrialized
countries where our products are distributed, the outbreak or escalation of armed hostilities, major natural disasters
and extreme weather conditions, such as hurricanes, wildfires, tornados, earthquakes or floods, or widespread
outbreaks of infectious diseases. Such catastrophic events could impact our operations and our supply chain,
including the production and/or distribution of our products. Materials and/or personnel may need to mobilize to
other locations. Our headquarters and a large part of our operations are located in California, a state at greater risk
of earthquakes and wildfires. Some of the raw materials we use, including certain sizes of cans, are available from
limited suppliers, and a regional catastrophic event impacting such suppliers could adversely impact our operations.
In addition, such events could disrupt global or regional economic activity, which could affect consumer purchasing
power and consumers’ ability to purchase our products, thereby reducing demand for our products. If our operations
are disrupted or we are unable to grow our business as a result of these factors, our growth rate could decline and
our business, financial condition and results of operations could be adversely affected.
Our business and operations, and the operations of our suppliers, may be adversely affected by the recent
coronavirus (or COVID-19) outbreak.
We and our suppliers currently globally source certain ingredients for our products from third-party
manufacturers in Wuhan (Hubei Province) and other parts of China, manufacture finished goods through third-party
bottlers and co-packers in China and have employees in China. The recent outbreak of respiratory illness caused
by the coronavirus (or COVID-19), and other adverse public health developments, could adversely affect our
business and cause disruptions due to the closure or suspension of activities at such third-party manufacturers as
well as at our co-packing facilities and our China office. Certain aspects of our operations currently in China may
need to be moved, even temporarily, to other locations. In addition, the outbreak, together with any accompanying
special government measures, including general movement restrictions, travel restrictions and business closures
imposed to slow its spread, could adversely impact the growth of our business in China and affect demand for our
products, negatively impacting our results of operations and financial condition.
Fluctuations in foreign currency exchange rates may adversely affect our operating results.
We are exposed to foreign currency exchange rate risk with respect to our sales, expenses, profits, assets
and liabilities denominated in currencies other than the U.S. dollar. We may enter into forward currency exchange
contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign
exchange risk exposure associated with certain consolidated subsidiaries’ non-functional currency denominated
assets and liabilities. We have not used instruments to hedge against all foreign currency risks and are therefore not
protected against all foreign currency fluctuations. As a result, our reported earnings may be affected by changes in
foreign currency exchange rates. Moreover, any favorable impacts to profit margins or financial results from
fluctuations in foreign currency exchange rates are likely to be unsustainable over time. Foreign currency
transaction losses were $4.1 million, $4.0 million and $3.3 million for the years ended December 31, 2019, 2018
and 2017, respectively.
Default by or failure of one or more of our counterparty financial institutions could cause us to incur significant
losses.
As part of any hedging activities that we may conduct, we may enter into transactions involving derivative
financial instruments, including forward contracts, commodity futures contracts, option contracts, collars and
27
swaps, with various financial institutions. We also have significant amounts of cash, cash equivalents and other
investments on deposit or in accounts with banks or other financial institutions both in the United States and abroad,
exposing us to risk of default by or failure of such counterparty financial institutions. This risk of counterparty
default or failure is greater during periods of economic downturn or uncertainty in financial markets. If one of our
counterparties became insolvent or filed for bankruptcy, our ability to recover losses incurred due to the default or
to retrieve assets deposited or held in accounts with such counterparty may be limited by the counterparty’s liquidity
or applicable laws governing insolvency and bankruptcy proceedings. Default by or failure of one or more of our
counterparties could cause us to incur significant losses and negatively impact our results of operations and financial
condition.
We rely on bottlers and other contract packers to manufacture our products. If we are unable to maintain good
relationships with our bottlers and contract packers and/or their ability to manufacture our products becomes
constrained or unavailable to us, our business could suffer.
Our acquisition of AFF in 2016 brought our primary flavor supplier in-house for the majority of our Monster
Energy® brand energy drinks. However, we also procure flavors from other independent flavor suppliers. We do
not manufacture finished goods, but instead outsource manufacturing of our finished goods to bottlers and other
contract packers. As a result, in the event of a disruption and/or delay, we may be unable to procure alternative
packing facilities at commercially reasonable rates and/or within a reasonably short time period. In addition, there
are limited alternative packing facilities in our domestic and international markets with adequate capacity and/or
suitable equipment for many of our products, including certain of our Monster Energy® brand energy drinks, our
Muscle Monster® product line, our Java Monster® product line, our Espresso Monster® product line, our Caffé
Monster® product line, our Monster Hydro® product line and certain of our other products. For example, in recent
years, sales of our Java Monster® and Muscle Monster® product lines were adversely impacted by production
capacity constraints resulting from production and maintenance issues with certain of our co-packers. While this
disruption in production did not significantly affect our revenues, a lengthy disruption or delay in the production of
any of our products could significantly adversely affect our revenues from such products, because alternative co-
packing facilities in the United States and abroad with adequate long-term capacity may not be available for such
products either at commercially reasonable rates and/or costs and/or within a reasonably short time period, if at all.
In addition, recently there has been a consolidation of co-packers. If we are unable to maintain good relationships
with our largest co-packers, or if our costs of co-packing increase, our business, financial condition and results of
operations could be adversely affected.
We rely on bottlers and distributors to distribute our products. If we are unable to maintain good relationships with
our existing bottlers and distributors and/or secure such bottlers and distributors, our business could suffer.
Many of our bottlers/distributors are affiliated with and manufacture and/or distribute other soda,
carbonated and non-carbonated brands and other beverage products (both alcoholic and non-alcoholic). In many
cases, such products compete directly with our products.
Unilateral decisions could be taken by our bottlers/distributors, convenience and gas chains, grocery chains,
specialty chain stores, club stores and other customers to discontinue carrying certain or all of our products that
they are carrying at any time, which could cause our business to suffer.
The TCCC North American Bottlers, Coca-Cola European Partners, Coca-Cola Hellenic, Coca-Cola
FEMSA, Coca-Cola Amatil, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola Beverages Africa and Coca-
Cola İçecek are our primary domestic and international distributors of our products. As a result, if we are unable to
maintain good relationships with the TCCC North American Bottlers, Coca-Cola European Partners, Coca-Cola
Hellenic, Coca-Cola FEMSA, Coca-Cola Amatil, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola
Beverages Africa and/or Coca-Cola İçecek; or if the TCCC North American Bottlers, Coca-Cola European Partners,
Coca-Cola Hellenic, Coca-Cola FEMSA, Coca-Cola Amatil, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-
Cola Beverages Africa and/or Coca-Cola İçecek; do not effectively focus on marketing, promoting, selling and
28
distributing our products, sales of our products could be adversely affected. As TCCC proceeds to launch Coca-
Cola Energy in additional territories, we may encounter difficulties in maintaining distributor attention, market
share or position in the energy drink category in such territories, which could adversely affect our business and
operating results.
A decision by certain TCCC North American Bottlers (including Coca-Cola Consolidated, Inc. and Reyes
Coca-Cola Bottling, LLC), Coca-Cola European Partners, Coca-Cola Hellenic, Coca-Cola FEMSA, Coca-Cola
Amatil, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola Beverages Africa, Coca-Cola İçecek, Wal-Mart,
Inc. (including Sam’s Club), or any other large customer to decrease the amount purchased from us or to cease
carrying our products could have a material adverse effect on our financial condition and consolidated results of
operations.
The marketing efforts of our distributors are important for our success. If our brands prove to be less
attractive to our existing bottlers and distributors, if we fail to attract additional bottlers and distributors, and/or our
bottlers/distributors do not market, promote and distribute our products effectively, our business, financial condition
and results of operations could be adversely affected.
Increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing
could harm our business.
The principal raw materials used by us are aluminum cans, sleek aluminum cans, aluminum cap cans,
aluminum cans with re-sealable ends, PET plastic bottles, caps, flavors, juice concentrates, glucose, sugar,
sucralose, milk, cream, protein, coffee, tea, cocoa, supplement ingredients and other packaging materials, the costs
and availability of which are subject to fluctuations. For certain flavors purchased from third-party suppliers and
used in a limited number of our Monster Energy® brand energy drinks and/or our Strategic Brands energy drinks,
these third-party flavor suppliers own the proprietary rights to certain of their flavor formulas. We do not have
possession of the list of such flavor ingredients or formulas used in the production of certain of our products and
certain of our blended concentrates, and we may be unable to obtain comparable flavors or concentrates from
alternative suppliers on short notice. Our third-party flavor suppliers generally do not make such flavors and/or
blended concentrates available to other third-party customers. We have identified alternative suppliers for certain
of the ingredients contained in many of our beverages. However, industry-wide shortages of certain flavors, fruits
and fruit juices, coffee, tea, cocoa, dairy-based products, supplement ingredients and sweeteners have been, and
could from time to time in the future be, encountered, which could interfere with and/or delay production of certain
of our products. Ingredient sourcing delays following the coronavirus (or COVID-19) outbreak could also interfere
with and/or delay production of certain of our products. In addition, certain of our co-packing arrangements allow
such co-packers to increase their fees based on certain of their own cost increases. We are uncertain whether the
prices of any of the above or any other raw materials or ingredients, certain of which have recently risen, will
continue to rise or may rise in the future. We are unsure whether we will be able to pass any of such increases on
to our customers. Although we generally do not use hedging agreements or alternative instruments to manage the
risks associated with securing sufficient ingredients or raw materials, from time to time, we, through our aluminum
can suppliers, enter into purchase agreements for the purchase of aluminum, as well as enter into purchase
agreements for portions of our annual anticipated requirements for certain of our other raw materials such as
glucose, sugar and sucralose. In 2018, the United States imposed tariffs on steel and aluminum as well as on goods
imported from China and certain other countries. Additional tariffs imposed by the United States on a broader
range of imports, or further retaliatory trade measures taken by China or other countries in response, could result in
an increase in supply chain costs.
Our failure to accurately estimate demand for our products could adversely affect our business and financial
results.
We may not correctly estimate demand for our existing products and/or new products. Our ability to
estimate demand for our products is imprecise, particularly with regard to new products, and may be less precise
29
during periods of rapid growth, particularly in new markets. If we materially underestimate demand for our products
or are unable to secure sufficient ingredients or raw materials including, but not limited to, aluminum cans,
aluminum cap cans, sleek aluminum cans, aluminum cans with re-sealable ends, PET plastic bottles, caps, labels,
sucralose, flavors, supplement ingredients, juice concentrates, certain sweeteners, coffee, tea, cocoa, protein and
packaging materials or experience difficulties with our co-packing arrangements, including production shortages or
quality issues, we might not be able to satisfy demand on a short-term basis. Moreover, industry-wide shortages of
certain juice concentrates, supplement ingredients and sweeteners have been and could, from time to time in the
future, be experienced, resulting in production fluctuations and/or product shortages. We generally do not use
hedging agreements or alternative instruments to manage this risk. Such shortages could interfere with and/or delay
production of certain of our products and could have a material adverse effect on our business and financial results.
If we do not maintain sufficient inventory levels, if we are unable to deliver our products to our customers in
sufficient quantities, and/or if our customers’ or retailers’ inventory levels are too high, our operating results could
be adversely affected.
If we do not accurately anticipate the future demand for a particular product or the time it will take to obtain
new inventory, our inventory levels may be inadequate and our results of operations may be negatively impacted.
If we fail to meet our shipping schedules, we could damage our relationships with distributors and/or retailers,
increase our distribution costs and/or cause sales opportunities to be delayed or lost. In order to be able to deliver
our products on a timely basis, we need to maintain adequate inventory levels of the desired products. If the
inventory of our products held by our distributors and/or retailers is too high, they will not place orders for additional
products, which could unfavorably impact our future sales and adversely affect our operating results.
The costs of packaging supplies are subject to price increases from time to time, and we may be unable to pass all
or some of such increased costs on to our customers.
Many of our packaging supply contracts allow our suppliers to alter the costs they charge us for packaging
supplies based on changes in the costs of the underlying commodities that are used to produce those packaging
supplies, such as aluminum for cans, PET plastic for bottles and pulp and paper for cartons and/or trays. These
changes in the prices we pay for our packaging supplies occur at certain predetermined times that vary by product
and supplier. In some cases, we are able to fix the prices of certain packaging supplies and/or commodities for a
reasonable period. In other cases, we bear the risk of increases in the costs of these packaging supplies, including
the underlying costs of the commodities that comprise these packaging supplies. We do not use derivative
instruments to manage this risk. If the costs of these packaging supplies increase, we may be unable to pass these
costs along to our customers through corresponding adjustments to the prices we charge, which could have a
material adverse effect on our results of operations.
Our intellectual property rights are critical to our success, and the loss of such rights could materially adversely
affect our business.
We own numerous trademarks that are very important to our business. We also own the copyright in, and
to, a portion of the content on the packaging of our products. We regard our trademarks, copyrights and similar
intellectual property as critical to our success and attempt to protect such intellectual property through registration
and enforcement actions. However, there can be no assurance that other parties will not infringe or misappropriate
our trademarks, copyrights and similar proprietary rights. In 2019, Vital Pharmaceuticals, Inc. (“VPX”) announced
its intention to launch its own line of “Reign”-branded energy drinks in 16-ounce cans to be sold in convenience
stores. We filed an expedited motion for a preliminary injunction to stop this product launch and to prevent this
infringement of our trademarks, and in January 2020 the magistrate judge issued a report and recommendation that
the injunction be granted in our favor. A number of proceedings are currently ongoing to adjudicate claims,
including claims for false advertising and trademark infringement, brought by the Company against VPX and by
VPX against the Company. Certain proceedings could result in an injunction barring us from selling “Reign Total
Body Fuel” branded energy drinks and/or require changes to be made to our current trade dress. If we lose some
30
or all of our intellectual property rights, or an injunction prevents us from selling any of our products, our business
may be materially adversely affected.
Negative publicity (whether or not warranted) concerning product safety or quality, human and workplace rights,
obesity or other issues could damage our brand image and corporate reputation, and may cause our business to
suffer.
Our success depends on our ability to build and maintain the brand image for our existing products, new
products and brand extensions and maintain our corporate reputation. There can be no assurance that our advertising,
marketing and promotional programs and our commitment to product safety and quality and human rights will have
the desired impact on our products’ brand image and on consumer preferences and demand. Product safety, quality
and/or ingredient content issues, efficacy or lack thereof (real or imagined), our environmental impact, or allegations
of product contamination, even if false or unfounded, could tarnish the image of the affected brands and may cause
consumers to choose other products. Consumer demand for our products could diminish significantly if we, our
employees, bottlers/distributors, suppliers or business partners fail to preserve the quality of our products, act or
are perceived to act in an unethical, illegal, discriminatory, unequal or socially irresponsible manner, including with
respect to the sourcing, content or sale of our products, service and treatment of our customers, or the use of
customer data. Furthermore, our brand image or perceived product quality could be adversely affected by litigation,
unfavorable reports in the media (internet or elsewhere), studies in general and regulatory or other governmental
inquiries (in each case whether involving our products or those of our competitors) and proposed or new legislation
affecting our industry. Negative postings or comments on social media or networking websites about the Company
or any one of our brands, even if inaccurate or malicious, could generate adverse publicity that could damage the
reputation of our brands or the Company. Business incidents, whether isolated or recurring and whether originating
from us, our bottlers/distributors, suppliers or business partners, that erode consumer trust can significantly reduce
brand value or potentially trigger boycotts of our products and can have a negative impact on our reputation and
financial results. The impact of such incidents may be exacerbated if they receive considerable publicity, including
rapidly through social or digital media (including for malicious reasons) or result in litigation.
In addition, from time to time, there are public policy endeavors that are either directly related to our
products and packaging or to our business. These public policy debates can occasionally be the subject of backlash
from advocacy groups that have a differing point of view and could result in adverse media and consumer reaction,
including product boycotts. Similarly, our sponsorship relationships could subject us to negative publicity as a result
of actual or alleged misconduct by individuals or entities associated with organizations we sponsor or support.
Likewise, campaigns by activists connecting us, or our supply chain, with human and workplace rights or animal
rights issues could adversely impact our corporate image and reputation. We have made a number of commitments
to respect human rights, including the policies and initiatives described in our California Transparency in Supply
Chains Act & United Kingdom Modern Slavery Act statement, available on our website at www.monsterbevcorp
.com/sr-transparency.php. Allegations, even if untrue, that we are not respecting one or more of the 30 human rights
found in the United Nations Universal Declaration of Human Rights; actual or perceived failure by our suppliers or
other business partners to comply with applicable labor and workplace rights laws, including child labor laws, or
their actual or perceived abuse or misuse of migrant workers; and adverse publicity surrounding obesity and health
concerns related to our products, water usage, environmental impact, labor relations or the like could negatively
affect our Company’s overall reputation and brand image, which in turn could have a negative impact on our
products’ acceptance by consumers.
If we encounter product recalls, our business may suffer and we may incur material losses.
We may be required from time to time to recall products entirely or from specific co-packers, markets,
retailers or batches if such products become contaminated, damaged, mislabeled or otherwise materially non-
compliant with applicable regulatory requirements. A material product recall could adversely affect our profitability
and our brand image. We do not maintain recall insurance.
31
If we are not able to retain the full-time services of senior management, there may be an adverse effect on our
operations and/or our operating performance until we find suitable replacements.
Our business is dependent, to a large extent, upon the services of our senior management. We do not
maintain key person life insurance on any members of our senior management. The loss of services of either Rodney
Sacks, Chairman and Chief Executive Officer, Hilton Schlosberg, Vice Chairman, President and Chief Financial
Officer, or any other key members of our senior management could adversely affect our business until suitable
replacements can be found. There may be a limited number of personnel with the requisite skills to serve in these
positions, and we may be unable to locate or employ such qualified personnel on acceptable terms.
Climate change may negatively affect our business.
There is concern that a gradual increase in global average temperatures due to increased carbon dioxide and
other greenhouse gases in the atmosphere could cause significant changes in weather patterns around the globe and
an increase in the frequency and severity of natural disasters. While warmer weather has historically been associated
with increased sales of our products, changing weather patterns could result in decreased agricultural productivity
in certain regions, and/or outbreaks of diseases or other health issues, which may limit availability and/or increase
the cost of certain key ingredients, juice concentrates, supplements and other ingredients used in our products and
could impact the food security of communities around the world. Increased frequency or duration of extreme
weather conditions could also impair production capabilities, disrupt our supply chain (including, without
limitation, the availability of, and/or result in higher prices for, juice concentrates, natural flavors and other
ingredients) and/or impact demand for our products. Natural disasters and extreme weather conditions, such as
hurricanes, wildfires, earthquakes or floods, may affect our operations and the operation of our supply chain, impact
the operations of our bottlers/distributors and unfavorably impact our consumers’ ability to purchase our products.
The predicted effects of climate change may also result in challenges regarding availability and quality of water, or
less favorable pricing for water, which could adversely impact our business and results of operations. In addition,
public expectations for reductions in greenhouse gas emissions could result in increased energy, transportation and
raw material costs, and may require us to make additional investments in facilities and equipment. As a result, the
effects of climate change could have a long-term adverse impact on our business and results of operations. Sales of
our products may also be influenced to some extent by weather conditions in the markets in which we operate. We,
our bottlers and our contract packers use a number of key ingredients in the manufacture of our beverage products
that are derived from agricultural commodities such as sugar, coffee, tea and cocoa. Increased demand for food
products and decreased agricultural productivity in certain regions of the world as a result of changing weather
patterns and other factors may limit the availability or increase the cost of such agricultural commodities and could
impact the food security of communities around the world. Weather conditions may influence consumer demand
for certain of our beverages, which could have an effect on our operations, either positively or negatively.
Potential changes in accounting standards or practices and/or taxation may adversely affect our financial results.
We cannot predict the impact that future changes in accounting standards or practices may have on our
financial results. New accounting standards could be issued that change the way we record revenues, expenses,
assets and liabilities. These changes in accounting standards could adversely affect our reported earnings. Increases
in direct and indirect income tax rates could affect after-tax income. Equally, increases in indirect taxes (including
environmental taxes pertaining to the disposal of beverage containers and/or indirect taxes on beverages generally
or energy drinks in particular) could affect our products’ affordability and reduce our sales.
Fluctuations in our effective tax rate could adversely affect our financial condition and results of operations.
We are subject to income and other taxes in both the U.S. and certain foreign jurisdictions. Therefore, we
are subject to audits for multiple tax years in various jurisdictions at once.
32
We are in various stages of examination with certain states and certain foreign jurisdictions including the
United Kingdom and Ireland. Our 2016 through 2018 U.S. federal income tax returns are subject to examination by
the IRS. Our state income tax returns are subject to examination for the 2014 through 2018 tax years.
At any given time, events may occur which change our expectation about how any such tax audits will be
resolved and thus, there could be significant variability in our quarterly and/or annual tax rates, because these events
may change our plans for uncertain tax positions.
Additional changes in the U.S. tax regime or the manner in which U.S. multinational corporations are taxed
on foreign earnings, including changes in how existing tax laws are interpreted or enforced, could adversely affect
our financial condition or results of operations. For example, the Organization for Economic Cooperation and
Development (“OECD”) has recommended changes to numerous long-standing international tax principles through
its base erosion and profit shifting (“BEPS”) project. These changes, to the extent adopted, may increase tax
uncertainty, result in higher compliance costs and adversely affect our provision for income taxes, results of
operations and/or cash flow. In connection with the OECD’s BEPS project, companies are required to disclose
more information to tax authorities on operations around the world, which may lead to greater audit scrutiny of
profits earned in various countries. Economic and political pressures to increase tax revenues in jurisdictions in
which we operate, or the adoption of new or reformed tax legislation or regulation, may make resolving tax disputes
more difficult and the final resolution of tax audits and any related litigation could differ from our historical
provisions and accruals, resulting in an adverse impact on our financial condition or results of operations.
Volatility of stock price may restrict sale opportunities.
Our stock price is affected by a number of factors, including stockholder expectations, financial results, the
introduction of new products by us and our competitors, general economic and market conditions, estimates and
projections by the investment community and public comments by other parties as well as many other factors
including litigation, many of which are beyond our control. We do not provide guidance on our future performance,
including, but not limited to, our revenues, margins, product mix, operating expenses or net income. We may be
unable to achieve analysts’ net revenue and/or earnings forecasts, which are based on their own projected revenues,
sales volumes and sales mix of many product types and/or new products, certain of which are more profitable than
others, as well as their own estimates of gross margin and operating expenses. There can be no assurance that we
will achieve any such projected levels or mix of product sales, revenues, gross margins, operating profits and/or net
income. As a result, our stock price is subject to significant volatility, and stockholders may not be able to sell our
stock at attractive prices. In addition, periods of volatility in the market price of our stock could result in the initiation
of securities class action litigation against us. During the fiscal year ended December 31, 2019, the high of our stock
price was $66.38 and the low was $47.84.
Provisions in our organizational documents and control by insiders may prevent changes in control even if such
changes would be beneficial to other stockholders.
Our organizational documents may limit changes in control. Furthermore, as of February 20, 2020, Mr.
Sacks and Mr. Schlosberg together may be deemed to beneficially own and/or exercise voting control over
approximately 10.1% of our outstanding common stock. As of February 20, 2020, TCCC owned approximately
19% of our common stock. Consequently, Mr. Sacks, Mr. Schlosberg and TCCC could exercise significant control
over matters submitted to a vote of our stockholders, including electing directors, amending organizational
documents and disapproving extraordinary transactions such as a takeover attempt, even though such actions may
be favorable to the other common stockholders.
Our investments in marketable securities are subject to risks which may cause losses and affect the liquidity of these
investments.
At December 31, 2019, we had $798.0 million in cash and cash equivalents and $546.0 million in short-
term and long-term investments. We have historically invested these amounts in U.S. treasuries, certificates of
deposit, commercial paper, U.S. government agency securities and municipal securities (which may have an auction
33
reset feature), variable rate demand notes and money market funds meeting certain criteria. Certain of these
investments are subject to general credit, liquidity, market and interest rate risks. These risks associated with our
investment portfolio may have an adverse effect on our future results of operations, liquidity and financial condition.
We may be required to record a significant charge to earnings if our goodwill or intangible assets become impaired.
Under GAAP, we are required to review our intangible assets for impairment when events or changes in
circumstances indicate the carrying value may not be recoverable. Factors that may be considered a change in
circumstances indicating that the carrying value of our intangible assets may not be recoverable include, declining
or slower than anticipated growth rates for certain of our existing products, a decline in stock price and market
capitalization, and slower growth rates in our industry.
We may be required to record a significant charge to earnings during the period in which we determine that
our intangible assets have been impaired. Any such charge would adversely impact our results of operations. As of
December 31, 2019, our goodwill totaled approximately $1.33 billion and other intangible assets totaled
approximately $1.05 billion.
If we fail to maintain effective disclosure controls and procedures and internal control over financial reporting on
a consolidated basis, our stock price and investor confidence in the Company could be materially and adversely
affected.
We are required to maintain both disclosure controls and procedures as well as internal control over
financial reporting that are effective for the purposes described in “Part II, Item 9A – Controls and Procedures.” If
we fail to maintain such controls and procedures, our business, results of operations, financial condition and/or the
value of our stock could be materially harmed.
We must continually maintain, protect and/or upgrade our information technology systems, including protecting us
from internal and external cybersecurity threats.
Information technology enables us to operate efficiently, interface with customers, maintain financial
accuracy and efficiency and accurately produce our financial statements. If we do not appropriately allocate and
effectively manage the resources necessary to build and sustain the proper technology infrastructure, we could be
subject to transaction errors, processing inefficiencies, the loss of customers, business disruptions, and/or the loss
of and/or damage to intellectual property through security breaches, including internal and external cybersecurity
threats. Cybersecurity attacks are evolving and include, but are not limited to, malicious software (malware,
ransomware and viruses), phishing and social engineering, attempts to gain unauthorized access to networks,
computer systems and data, malicious or negligent actions of employees (including misuse of information they are
entitled to access) and other forms of electronic security breaches that could lead to disruptions in business systems,
an inability to process customer orders and/or lost customer orders, unauthorized release of confidential or otherwise
protected information and corruption of data.
We rely on relationships with third parties, including suppliers, distributors, bottlers, contract packers,
contractors, cloud data storage and other information technology service providers and other external business
partners, for certain functions or for services in support of our operations. These third-party service providers and
partners, with whom we may share data, are subject to similar risks as we are relating to cybersecurity, privacy
violations, business interruption, and systems, as well as employee failures. While we have procedures in place for
selecting and managing our relationships with third-party service providers and other business partners, we do not
have control over their business operations or governance and compliance systems, practices and procedures, which
increases our financial, legal, reputational and operational risk. These third parties may experience cybersecurity
incidents that may involve data we share with them or rely on them to provide to us.
We believe that we have adopted appropriate measures including ongoing cybersecurity risk assessments
to mitigate potential risks to our technology and our operations from these information technology-related
34
disruptions. However, given the unpredictability of the timing, nature and scope of such disruptions, we could
potentially be subject to operational interruption, damage to our brand image and private data exposure.
Moreover, if our data management systems, including our SAP enterprise resource planning system, do not
effectively collect, store, process and report relevant data for the operation of our business (whether due to
equipment malfunction or constraints, software deficiencies, cybersecurity attack and/or human error), our ability
to effectively plan, forecast and execute our business plan and comply with applicable laws and regulations will be
impaired, perhaps materially. Any such impairment could materially and adversely affect our financial condition,
results of operations, cash flows and the timeliness with which we report our internal and external operating results.
If we fail to comply with data privacy and personal data protection laws, we could be subject to adverse publicity,
government enforcement actions and/or private litigation, which may negatively impact our business and operating
results.
We receive, process, transmit and store information relating to certain identified or identifiable individuals
(“personal data”), including current and former employees, in the ordinary course of business. As a result, we are
subject to various U.S. federal and state and foreign laws and regulations relating to personal data. These laws are
subject to change, and new personal data legislation may be enacted in other jurisdictions at any time. In the
European Union, the General Data Protection Regulation (“GDPR”) became effective in May 2018 for all member
states. The GDPR includes operational requirements for companies receiving or processing personal data of
residents of the European Union different from those that were previously in place and also includes significant
penalties for noncompliance. Additionally, the California Privacy Act of 2018 (“CCPA”), which was enacted in
June 2018 and came into effect on January 1, 2020, provides a new private right of action and statutory damages
for certain data breaches and imposes operational requirements on companies that process personal data of
California residents, including making new disclosures to consumers about data collection, processing and sharing
practices and allowing consumers to opt out of certain data sharing with third parties.
Changes introduced by the GDPR and the CCPA, as well as other changes to existing personal data
protection laws and the introduction of such laws in other jurisdictions, subject the Company to, among other things,
additional costs and expenses and may require costly changes to our business practices and security systems,
policies, procedures and practices. There can be no assurances that our security controls over personal data, training
of personnel on data privacy and data security, vendor management processes, and the policies, procedures and
practices we implement will prevent the improper processing or breaches of personal data. Data breaches or
improper processing, or breaches of personal data in violation of the GDPR, the CCPA and/or of other personal
data protection or privacy laws and regulations, could harm our reputation, cause loss of consumer confidence,
subject us to government enforcement actions (including fines), or result in private litigation against us, which may
result in potential loss of revenue, increased costs, liability for monetary damages or fines and/or criminal
prosecution, thereby negatively impacting our business and operating results.
ITEM 1B. UNRESOLVED STAFF COMMENTS
Not applicable.
ITEM 2. PROPERTIES
Our principal properties include our corporate headquarters as well as our Southern California warehouse
and distribution center.
Our owned corporate facilities located at 1 Monster Way, Corona, California 92879, consist of (i) an
approximately 141,000 square-foot, free-standing, six-story building (ENERGY STAR certified), (ii) an
approximately 147,625 square-foot three-story parking structure and storage facility, which houses our
approximately 14,000 square-foot quality control laboratory, (iii) an approximately 75,426 square foot, free-
35
standing, three-story building (pursuing ENERGY STAR certification), (iv) an approximately 20,661 square-foot,
free-standing, single-story building and (v) an approximately 49,617 square-foot, free-standing, two-story building.
Our owned Southern California warehouse and distribution center is located in Rialto, California, consisting
of an approximately 1,000,000 square-foot building which is LEED certified.
During 2019, we acquired a manufacturing plant and adjoining land in Athy, County Kildare, Ireland. We
intend to utilize the facility to produce and supply ingredients for certain of our international markets.
During 2019, we purchased approximately 7.66 acres of land in San Fernando, California. We intend to
construct a new production facility on such land in order to consolidate AFF’s operations into a single location.
In addition, we lease many smaller office and/or warehouse spaces, both domestically and in certain
international locations.
ITEM 3. LEGAL PROCEEDINGS
The Company is currently a defendant in a number of personal injury lawsuits, claiming that the death or
other serious injury of the plaintiffs was caused by consumption of Monster Energy® brand energy drinks. The
plaintiffs in these lawsuits allege strict product liability, negligence, fraudulent concealment, breach of implied
warranties and wrongful death. The Company believes that each complaint is without merit and plans a vigorous
defense. The Company also believes that any damages, if awarded, would not have a material adverse effect on the
Company’s financial position or results of operations.
Furthermore, from time to time in the normal course of business, the Company is named in other litigation,
including consumer class actions, intellectual property litigation and claims from prior distributors. Although it is
not possible to predict the ultimate outcome of such litigation, based on the facts known to the Company,
management believes that such litigation in aggregate will likely not have a material adverse effect on the
Company’s financial position or results of operations.
The Company evaluates, on a quarterly basis, developments in legal proceedings and other matters that
could cause an increase or decrease in the amount of the liability that is accrued, if any, or in the amount of any
related insurance reimbursements recorded. As of December 31, 2019, the Company’s consolidated balance sheet
included accrued loss contingencies of approximately $15.5 million.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
PART II
ITEM 5. MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
Principal Market
The Company’s common stock trades on the Nasdaq Global Select Market under the same symbol,
“MNST”. As of February 20, 2020, there were 536,896,142 shares of the Company’s common stock outstanding
held by approximately 193 holders of record. The holders of record do not include those stockholders whose shares
are held of record by banks, brokers and other financial institutions.
36
Stock Price and Dividend Information
We have not paid cash dividends to our stockholders since our inception and do not anticipate paying cash
dividends in the foreseeable future.
On August 7, 2018, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to $500.0 million of the Company’s outstanding common stock (the “August 2018 Repurchase
Plan”). During the year ended December 31, 2019, the Company purchased 2.9 million shares of common stock at
an average purchase price of $54.68 per share, for a total amount of $159.6 million (excluding broker commissions),
which exhausted the availability under the August 2018 Repurchase Plan. Such shares are included in common
stock in treasury in the accompanying consolidated balance sheet at December 31, 2019.
On February 26, 2019, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to $500.0 million of the Company’s outstanding common stock (the “February 2019 Repurchase
Plan”). During the year ended December 31, 2019, the Company purchased 8.1 million shares of common stock at
an average purchase price of $57.16 per share, for a total amount of $463.3 million (excluding broker commissions),
under the February 2019 Repurchase Plan. Such shares are included in common stock in treasury in the
accompanying consolidated balance sheet at December 31, 2019. As of February 28, 2020, $36.6 million remained
available for repurchase under the February 2019 Repurchase Plan.
On November 6, 2019, the Company’s Board of Directors authorized a new share repurchase program for
the purchase of up to $500.0 million of the Company’s outstanding common stock (the “November 2019
Repurchase Plan”). No shares were purchased during the year ended December 31, 2019 under the November 2019
Repurchase Plan. As of February 28, 2020, $500.0 million remained available for repurchase under the November
2019 Repurchase Plan.
During the year ended December 31, 2019, 1.4 million shares of common stock were purchased from
employees in lieu of cash payments for options exercised or withholding taxes due for a total amount of $84.5
million. While such purchases are considered common stock repurchases, they are not counted as purchases against
our authorized share repurchase programs. Such shares are included in common stock in treasury in the
accompanying consolidated balance sheet at December 31, 2019.
The following tabular summary reflects the Company’s repurchase activity during the quarter ended
December 31, 2019:
Maximum Number (or
Approximate Dollar
Total Number of Value) of Shares that
Shares Purchased May Yet Be Purchased
as Part of Publicly
Average Price Announced Plans
Under the Plans or
Programs (In
thousands)²
or Programs
3,138,415 $
$
979,601 $
91,479
500,000
536,606
Total Number
of Shares
Purchased
3,138,415 $
per Share¹
55.67
979,601 $
56.00
Period
Oct 1 – Oct 31, 2019
November 6, 2019 Authorization
Nov 1 – Nov 30, 2019
¹Excluding broker commissions paid.
²Net of broker commissions paid.
37
Performance Graph
The following graph shows a five-year comparison of cumulative total returns:1
1Annual return assumes reinvestment of dividends. Cumulative total return assumes an initial investment of $100 on December 31, 2014.
The Company’s self-selected peer group is comprised of TCCC, Dr. Pepper Snapple Group, Inc. (through July 9, 2018), Keurig Dr. Pepper
Inc. (after July 10, 2018), National Beverage Corporation, Jones Soda Company and PepsiCo, Inc.
ITEM 6. SELECTED FINANCIAL DATA
The consolidated statements of operations data set forth below with respect to each of the fiscal years ended
December 31, 2017 through 2019 and the balance sheet data as of December 31, 2019 and 2018, are derived from
our audited consolidated financial statements included herein, and should be read in conjunction with those financial
statements and notes thereto, and with Management’s Discussion and Analysis of Financial Condition and Results
of Operations included as Part II, Item 7 of this Annual Report on Form 10-K. The consolidated statements of
operations data for the fiscal years ended December 31, 2015 and 2014 and the balance sheet data as of December
31, 2017, 2016 and 2015 are derived from the Company’s audited consolidated financial statements not included
herein.
38
(in thousands, except
per share
information)
Net sales1
Gross profit1
Gross profit as a percentage to net sales
Operating income1,2
Net income1,2
Net income per common share:
2019
2018
2017
2016
2015
$ 4,200,819 $ 3,807,183 $ 3,369,045 $ 3,049,393 $ 2,722,564
$ 2,518,585 $ 2,295,375 $ 2,137,690 $ 1,942,000 $ 1,632,301
60.0%
60.3%
63.5%
63.7%
60.0%
$ 1,402,939 $ 1,283,619 $ 1,198,787 $ 1,085,338 $
893,653
$ 1,107,835 $
993,004 $ 820,678 $
712,685 $
546,733
Basic
Diluted
$
$
2.04 $
1.78 $
1.45 $
1.21 $
2.03 $
1.76 $
1.42 $
1.19 $
0.97
0.95
Cash, cash equivalents and investments
$ 1,343,925 $
958,163 $ 1,203,921 $
600,530 $ 2,935,375
Total assets
Stockholders’ equity
$ 5,150,352 $ 4,526,891 $ 4,791,012 $ 4,153,471 $ 5,571,277
$ 4,171,281 $ 3,610,901 $ 3,895,212 $ 3,329,709 $ 4,809,410
1 Includes $46.3 million, $44.3 million, $43.4 million, $40.3 million and $62.8 million for the years ended December 31, 2019, 2018,
2017, 2016 and 2015, respectively, related to the recognition of deferred revenue.
2 Includes $11.3 million, $26.6 million, $35.4 million, $79.8 million and $224.0 million for the years ended December 31, 2019, 2018,
2017, 2016 and 2015, respectively, related to expenditures attributable to the costs associated with terminating existing distributors.
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations
(“MD&A”) is provided as a supplement to – and should be read in conjunction with – our financial statements and
the accompanying notes (“Notes”) included in Part II, Item 8 of this Form 10-K. This discussion contains forward-
looking statements that are based on management’s current expectations, estimates and projections about our
business and operations. Our actual results may differ materially from those currently anticipated and expressed in
such forward-looking statements. See “Forward-Looking Statements” and “Part I, Item 1A – Risk Factors.”
This overview provides our perspective on the individual sections of MD&A. MD&A includes the
following sections:
Our Business – a general description of our business, the value drivers of our business, and
opportunities and risks facing our Company, stock repurchases, acquisitions and divestitures;
Results of Operations – an analysis of our consolidated results of operations for the three years
presented in our financial statements;
Sales – details of our sales measured on a quarterly basis in both dollars and cases;
Liquidity and Capital Resources – an analysis of our cash flows, sources and uses of cash and
Inflation – information about the impact that inflation may or may not have on our results;
contractual obligations;
Accounting Policies and Pronouncements – a discussion of accounting policies that require critical
judgments and estimates including newly issued accounting pronouncements;
Forward-Looking Statements – cautionary information about forward-looking statements and a
description of certain risks and uncertainties that could cause our actual results to differ materially from
the Company’s historical results or our current expectations or projections; and
Market Risks – information about market risks and risk management. (See “Forward-Looking
Statements” and “Part II, Item 7A – Quantitative and Qualitative Disclosures About Market Risks”).
39
Our Business
Overview
We develop, market, sell and distribute energy drink beverages and concentrates for energy drink
beverages, primarily under the following brand names:
Monster Energy®
Monster Energy Ultra®
Monster Rehab®
Monster MAXX®
Java Monster®
Muscle Monster®
Espresso Monster®
Punch Monster®
Juice Monster®
Monster Hydro®
Monster HydroSport Super Fuel®
Monster Dragon Tea®
Caffé Monster®
Reign Total Body FuelTM
Reign InfernoTM Thermogenic Fuel
NOS®
Full Throttle®
Burn®
Mother®
Nalu®
Ultra Energy®
Play® and Power Play® (stylized)
Relentless®
BPM®
BU®
Gladiator®
Samurai®
Live+®
Predator®
Our net sales of $4.20 billion for the year ended December 31, 2019 represented record annual net sales.
Net sales for the year ended December 31, 2019 were positively impacted by approximately $101.9 million as a
result of a price increase effective from November 1, 2018 in the United States (“the U.S. Price Increase”) and
effective from February 1, 2019 in Canada (the “Canada Price Increase”), on certain of our Monster Energy® brand
energy drinks. Net changes in foreign currency exchange rates had an unfavorable impact on net sales of
approximately $69.2 million for the year ended December 31, 2019.
The vast majority of our net sales are derived from our Monster Energy® Drinks segment. Net sales of our
Monster Energy® Drinks segment were $3.90 billion for the year ended December 31, 2019. Net sales of our
Strategic Brands segment were $274.9 million for the year ended December 31, 2019. Our Monster Energy® Drinks
segment represented 92.9% and 91.9% of our net sales for the years ended December 31, 2019 and 2018,
respectively. Our Strategic Brands segment represented 6.5% and 7.5% of our net sales for the year ended December
31, 2019 and 2018, respectively. Our Other segment represented 0.5% and 0.6% of our net sales for the years ended
December 31, 2019 and 2018, respectively.
Net changes in foreign currency exchange rates had an unfavorable impact on net sales in the Monster
Energy® Drinks segment of approximately $59.6 million for the year ended December 31, 2019. Net changes in
foreign currency exchange rates had an unfavorable impact on net sales in the Strategic Brands segment of
approximately $9.6 million for the year ended December 31, 2019.
Our growth strategy includes expanding our international business. Gross sales to customers outside the
United States amounted to $1.62 billion, $1.36 billion and $1.09 billion for the years ended December 31, 2019,
2018 and 2017, respectively. Such sales were approximately 33%, 31% and 28% of gross sales for the years ended
December 31, 2019, 2018 and 2017, respectively.
Our customers are primarily full service beverage bottlers/distributors, retail grocery and specialty chains,
wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, value stores, e-
commerce retailers and the military. Percentages of our gross sales to our various customer types for the years ended
December 31, 2019, 2018 and 2017 are reflected below. Such information includes sales made by us directly to the
customer types concerned, which include our full service beverage bottlers/distributors in the United States. Such
40
full service beverage bottlers/distributors in turn sell certain of our products to some of the same customer types
listed below. We limit our description of our customer types to include only our sales to our full service
bottlers/distributors without reference to such bottlers/distributors’ sales to their own customers.
U.S. full service bottlers/distributors
International full service bottlers/distributors
Club stores, mass merchandisers and e-commerce retailers
Retail grocery, specialty chains and wholesalers
Other
2019
58%
33%
7%
1%
1%
2018
61%
31%
6%
1%
1%
2017
63%
28%
7%
1%
1%
Our customers include Coca-Cola Canada Bottling Limited, Coca-Cola Consolidated, Inc., Coca-Cola
Bottling Company United, Inc., Reyes Coca-Cola Bottling, LLC, Great Lakes Coca-Cola Distribution, LLC, Coca-
Cola Southwest Beverages LLC, The Coca-Cola Bottling Company of Northern New England, Inc., Swire Pacific
Holdings, Inc. (USA), Liberty Coca-Cola Beverages, LLC, Coca-Cola European Partners, Coca-Cola Hellenic,
Coca-Cola FEMSA, Coca-Cola Amatil, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola Beverages
Africa, Coca-Cola İçecek and certain other TCCC network bottlers, Asahi Soft Drinks, Co., Ltd., Kalil Bottling
Group (until March 5, 2019), Big Geyser, Inc. (until April 5, 2019), Wal-Mart, Inc. (including Sam’s Club) and
Costco Wholesale Corporation. A decision by any large customer to decrease amounts purchased from us or to
cease carrying our products could have a material negative effect on our financial condition and consolidated results
of operations.
TCCC, through the TCCC Subsidiaries, accounted for approximately 2%, 3% and 18% of our net sales for
the years ended December 31, 2019, 2018 and 2017, respectively. As part of TCCC’s North America Refranchising,
the
independent TCCC
bottlers/distributors and/or TCCC Related Parties. Accordingly, our percentage of net sales to the TCCC
Subsidiaries significantly decreased for the years ended December 31, 2019, 2018 and 2017.
territories of certain TCCC Subsidiaries have been
transitioned
to certain
Coca-Cola Consolidated, Inc. accounted for approximately 13% of our net sales for the years ended
December 31, 2019, 2018 and 2017.
Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 12% and 6% of the Company’s net
sales for the years ended December 31, 2019, 2018 and 2017, respectively.
Coca-Cola European Partners accounted for approximately 10%, 10% and 9% of the Company’s net sales
for the years ended December 31, 2019, 2018 and 2017, respectively.
We continue to incur expenditures in connection with the development and introduction of new products
and flavors.
Value Drivers of our Business
We believe that the key value drivers of our business include the following:
International Growth – The introduction, development and sustained profitability of our Monster
Energy® brand internationally remains a key value driver for our corporate growth. One or more of our
products are distributed in approximately 153 countries and territories worldwide.
Profitable Growth – We believe “functional” value-added brands supported by marketing and
innovation and targeted to a diverse consumer base, drive profitable growth. We continue to broaden
our family of products to provide more alternatives to consumers and launched Reign Total Body
FuelTM high performance energy drinks in the first quarter of 2019. We are focused on increasing the
profit margins for both our Monster Energy® Drinks segment and our Strategic Brands segment, and
believe that tailored branding, packaging, pricing and distribution channel strategies help achieve
profitable growth. We are implementing these strategies with a view to continuing profitable growth.
41
Cost Management – The principal focus of cost management will continue to be on reducing input
procurement and production costs on a per-case basis, including raw material costs and co-packing
fees, as well as reducing freight costs by securing additional co-packing facilities strategically localized.
Another key area of focus is to decrease promotional allowances, selling and general and administrative
costs, including sponsorships, sampling, promotional and marketing expenses, as a percentage of net
sales.
Efficient Capital Structure – Our capital structure is designed to optimize our working capital in order
to finance expansion, both domestically and internationally. We believe that with our strong capital
position, our ability to raise funds, if necessary, at a relatively low effective cost of borrowings, provides
a competitive advantage. The reduction of days outstanding for accounts receivable and inventory days
on hand will remain an area of focus.
We believe that, subject to increases in the costs of certain raw materials being contained, these value
drivers, when implemented and/or achieved in the United States and internationally, will result in: (1) improving or
maintaining our product gross profit margins; (2) providing additional leverage over time through reduced expenses
as a percentage of net operating revenues; and (3) enhancing our cost of capital. The ultimate measure of success is
and will be reflected in our current and future results of operations.
Gross and net sales, gross profit, operating income, net income and net income per share represent key
measurements of the above value drivers. These measurements will continue to be a key management focus in 2020
and beyond (See “Part II, Item 7 – Results of Operations – Results of Operations for the Year Ended December 31,
2019, Compared to the Year Ended December 31, 2018”).
As of December 31, 2019, the Company had working capital of $1.66 billion compared to $1.20 billion as
of December 31, 2018. The increase in working capital was primarily the result of the $1.12 billion of net income
earned during the year ended December 31, 2019. For the year ended December 31, 2019, our net cash provided by
operating activities was approximately $1.11 billion as compared to $1.16 billion for the year ended December 31,
2018. Principal uses of cash flows in 2019, were purchases of investments, repurchase of our common stock,
development of our Monster Energy® brand internationally and acquisitions of property and equipment. These
principal uses of cash flows are expected to be and remain our principal recurring use of cash and working capital
funds in the future (See “Part II, Item 7 – Liquidity and Capital Resources”).
Opportunities, Challenges and Risks
Looking forward, our management has identified certain challenges and risks for the beverage industry and
the Company, including our significant commercial relationship with TCCC and TCCC’s status as a significant
shareholder of the Company, in each case as described above under “Part I, Item 1A – Risk Factors.”
In addition, legislation has been proposed and/or adopted at the U.S., state, county and/or municipal level
and proposed and/or adopted in certain foreign jurisdictions to restrict the sale of energy drinks (including
prohibiting the sale of energy drinks at certain establishments or pursuant to certain governmental programs), limit
caffeine content, require certain product labeling disclosures and/or warnings, impose taxes, limit product sizes or
impose age restrictions for the sale of energy drinks. In addition, articles critical of the caffeine content in energy
drinks and their perceived benefits and articles indicating certain health risks of energy drinks have been published.
The proposal and/or adoption of such legislation and the publication of such articles, or the future proposal and/or
adoption of similar legislation or publication of similar articles, may adversely affect our Company. In addition,
uncertainty and/or volatility in our domestic and/or our international economic markets could negatively affect both
the stability of our industry and our Company. Furthermore, our growth strategy includes expanding our
international business, which exposes us to risks inherent in conducting international operations, including the risks
associated with foreign currency exchange rate fluctuations. Consumer discretionary spending also represents a
challenge to the successful marketing and sale of our products. Increases in consumer and regulatory awareness of
42
the health problems arising from obesity and inactive lifestyles continue to represent a challenge. We recognize that
obesity is a complex and serious public health problem. Our commitment to consumers begins with our broad
product line and a wide selection of diet, light and low calorie beverages within our energy drink product lines. We
continuously strive to meet changing consumer needs through beverage innovation, choice and variety. (See
“Part I, Item 1A – Risk Factors”).
Our historical success is attributable, in part, to our introduction of different and innovative beverages which
have been positively accepted by consumers. Our future success will depend, in part, upon our continued ability to
develop and introduce different and innovative beverages that meet consumer preferences, although there can be
no assurance of our ability to do so. In order to retain and expand our market share, we must continue to develop
and introduce different and innovative beverages and be competitive in the areas of price, quality, method of
distribution, brand image and intellectual property protection. The beverage industry is subject to changing
consumer preferences that may adversely affect us if we misjudge such preferences.
In addition, other key challenges and risks that could impact our Company’s future financial results include,
but are not limited to:
the risks associated with the realization of benefits from our relationship with TCCC;
the impact of TCCC’s bottlers/distributors distributing Coca-Cola brand energy drinks;
changes in consumer preferences and demand for our products;
economic uncertainty in the United States, Europe and other countries in which we operate;
the risks associated with foreign currency exchange rate fluctuations;
maintenance of our brand image, product quality and corporate reputation;
increasing concern over various environmental, human rights and health matters, including obesity,
caffeine consumption and energy drinks generally, and changes in regulation and consumer preferences
in response to those concerns;
profitable expansion and growth of our family of brands in the competitive market place (See
“Part I, Item 1 – Business – Competition” and “Part I, Item 1 – Business – Sales and Marketing”);
costs of establishing and promoting our brands internationally;
increase in costs of raw materials used by us;
restrictions on imports and sources of supply, duties or tariffs, changes in related government
regulations and disruptions in the timely import or export of our products and/or ingredients due to port
strikes, related labor issues or other importation impediments;
protection of our existing intellectual property portfolio of trademarks and copyrights and the
continuous pursuit to develop and protect new and innovative trademarks and copyrights for our
expanding product lines;
limitations on available quantities of aluminum cans in general as well as certain package containers
and lids such as the aluminum 24-ounce cap can and resealable lids;
limitations on co-packing availability, particularly for retort production as well for 550ml products
utilizing BRE resealable lids;
the impact of Brexit on our business in Europe and the United Kingdom; and
the imposition of additional regulation, including regulation restricting the sale of energy drinks,
limiting caffeine content in beverages, requiring product labeling and/or warnings, imposing excise
taxes and/or sales taxes, and/or limiting product size and/or age restrictions.
See “Part I, Item 1A – Risk Factors” for additional information about risks and uncertainties facing our
Company.
We believe that the following opportunities exist for us:
domestic and international growth potential of our products;
growth potential of the energy drink category, both domestically and internationally;
43
planned and future new product and product line introductions with the objective of increasing sales
and/or contributing to higher profitability;
the introduction of new package formats designed to generate strong revenue growth;
package, pricing and channel opportunities to increase profitable growth;
broadening distribution/expansion opportunities in both domestic and international markets;
effective strategic positioning to capitalize on industry growth;
launching and/or relaunching our products and new products into new domestic and international
markets and channels; and
continued focus on reducing our cost base.
Results of Operations
The following table sets forth key statistics for the years ended December 31, 2019, 2018 and 2017,
respectively.
(In thousands, except per share amounts)
Net sales1
Cost of sales
Gross profit*1
Gross profit as a percentage of net sales
2019
2017
2018
$ 4,200,819 $ 3,807,183 $ 3,369,045
1,682,234 1,511,808 1,231,355
2,518,585 2,295,375 2,137,690
63.5%
60.3%
60.0%
Percentage Percentage
Change Change
19 vs. 18 18 vs. 17
13.0%
22.8%
7.4%
10.3%
11.3%
9.7%
Operating expenses2
Operating expenses as a percentage of net sales
1,115,646 1,011,756
26.6%
26.6%
938,903
27.9%
10.3%
7.8%
Operating income1,2
Operating income as a percentage of net sales
1,402,939 1,283,619 1,198,787
35.6%
33.7%
33.4%
9.3%
7.1%
Other income, net
13,023
9,653
2,836
34.9% 240.4%
Income before provision for income taxes1,2
1,415,962 1,293,272 1,201,623
9.5%
7.6%
Provision for income taxes
308,127
300,268
380,945
2.6%
(21.2%)
Income taxes as a percentage of income before taxes
21.8%
23.2%
31.7%
Net income1,2
Net income as a percentage of net sales
Net income per common share:
Basic
Diluted
Case sales (in thousands) (in 192‑ounce case
equivalents)
$ 1,107,835 $ 993,004 $ 820,678
24.4%
26.1%
26.4%
11.6%
21.0%
$
$
2.04 $
2.03 $
1.78 $
1.76 $
1.45
1.42
14.6%
15.2%
23.1%
23.8%
448,770
410,886
359,957
9.2%
14.1%
¹ Includes $46.3 million, $44.3 million and $43.4 million for the years ended December 31, 2019, 2018 and 2017, respectively, related to the
recognition of deferred revenue.
2 Includes $11.3 million, $26.6 million and $35.4 million for the years ended December 31, 2019, 2018 and 2017, respectively, related to
distributor termination costs.
*Gross profit may not be comparable to that of other entities since some entities include all costs associated with their distribution process
in cost of sales, whereas others exclude certain costs and instead include such costs within another line item such as operating expenses. We
include out-bound freight and warehouse costs in operating expenses rather than in cost of sales.
44
Results of Operations for the Year Ended December 31, 2019 Compared to the Year Ended December 31, 2018.
Net Sales. Net sales were $4.20 billion for the year ended December 31, 2019, an increase of approximately
$393.6 million, or 10.3% higher than net sales of $3.81 billion for the year ended December 31, 2018. Net sales for
the year ended December 31, 2019 were positively impacted by approximately $101.9 million as a result of the U.S.
Price Increase and the Canada Price Increase, on certain of our Monster Energy® brand energy drinks. Net changes
in foreign currency exchange rates had an unfavorable impact on net sales of approximately $69.2 million for the
year ended December 31, 2019.
Net sales for the Monster Energy® Drinks segment were $3.90 billion for the year ended December 31,
2019, an increase of approximately $405.6 million, or 11.6% higher than net sales of $3.50 billion for the year
ended December 31, 2018. Net sales for the Monster Energy® Drinks segment increased primarily due to (i) sales
of our Reign Total Body FuelTM high performance energy drinks, introduced in the first quarter of 2019, (ii) the
price increases described above, and (iii) increased worldwide sales by volume of our Monster Energy® brand
energy drinks as a result of increased consumer demand. Net changes in foreign currency exchange rates had an
unfavorable impact on net sales for the Monster Energy® Drinks segment of approximately $59.6 million for the
year ended December 31, 2019.
Net sales for the Strategic Brands segment were $274.9 million for the year ended December 31, 2019, a
decrease of approximately $10.9 million, or 3.8% lower than net sales of $285.8 million for the year ended
December 31, 2018. Net changes in foreign currency exchange rates had an unfavorable impact on net sales for the
Strategic Brands segment of approximately $9.6 million for the year ended December 31, 2019.
Net sales for the Other segment were $21.9 million for the year ended December 31, 2019, a decrease of
approximately $1.1 million, or 4.6% lower than net sales of $22.9 million for the year ended December 31, 2018.
Case sales, in 192-ounce case equivalents, were 448.8 million cases for the year ended December 31, 2019,
an increase of approximately 37.9 million cases or 9.2% higher than case sales of 410.9 million cases for the year
ended December 31, 2018. The overall average net sales per case (excluding net sales of AFF Third-Party Products
of $21.9 million and $22.9 million for the years ended December 31, 2019 and 2018, respectively, as these sales do
not have unit case equivalents) increased to $9.31 for the year ended December 31, 2019, which was 1.1% higher
than the average net sales per case of $9.21 for the year ended December 31, 2018. The increase in the average net
sales per case was primarily attributable to a price increase effective from November 1, 2018 in the United States
and effective from February 1, 2019 in Canada, on certain of our Monster Energy® brand energy drinks.
Gross Profit. Gross profit was $2.52 billion for the year ended December 31, 2019, an increase of
approximately $223.2 million, or 9.7% higher than the gross profit of $2.30 billion for the year ended December
31, 2018. The increase in gross profit dollars was primarily the result of the $405.6 million increase in net sales of
our Monster Energy® Drinks segment for the year ended December 31, 2019.
Gross profit as a percentage of net sales decreased to 60.0% for the year ended December 31, 2019 from
60.3% for the year ended December 31, 2018. The decrease for the year ended December 31, 2019 was primarily
the result of geographical and product sales mix. Such decrease was partially offset by the sales price increases
discussed above.
Operating Expenses. Total operating expenses were $1.12 billion for the year ended December 31, 2019,
an increase of approximately $103.9 million, or 10.3% higher than total operating expenses of $1.01 billion for the
year ended December 31, 2018. The increase in operating expenses was primarily due to increased payroll expenses
of $36.0 million (of which $6.2 million was related to an increase in stock-based compensation), increased
expenditures of $25.1 million for professional service fees, including legal and accounting costs, increased
expenditures of $13.4 million for sponsorships and endorsements, and increased expenditures of $19.1 million in
other marketing expenses. The increase in operating expenses was partially offset by decreased expenditures of
45
$15.4 million related to the costs associated with distributor terminations. Operating expenses for the year ended
December 31, 2019 included a $15.5 million provision in connection with an intellectual property claim brought by
the descendants of Hubert Hansen in relation to the Company’s use of the Hubert Hansen name prior to the
transaction with TCCC, that closed in 2015.
Operating Income. Operating income was $1.40 billion for the year ended December 31, 2019, an increase
of approximately $119.3 million, or 9.3% higher than operating income of $1.28 billion for the year ended
December 31, 2018. Operating income as a percentage of net sales was 33.4% and 33.7% for the years ended
December 31, 2019 and December 31, 2018, respectively. Operating income was $229.2 million and $180.8 million
for the years ended December 31, 2019 and 2018, respectively, in connection with our operations in Europe, Middle
East and Africa (“EMEA”), Asia Pacific and South America.
Operating income* for the Monster Energy® Drinks segment was $1.57 billion for the year ended
December 31, 2019, an increase of approximately $195.0 million, or 14.2% higher than operating income of $1.37
billion for the year ended December 31, 2018. The increase in operating income for the Monster Energy® Drinks
segment was primarily the result of the $405.6 million increase in net sales of our Monster Energy® Drinks segment
for the year ended December 31, 2019.
Operating income* for the Strategic Brands segment was $164.1 million for the year ended December 31,
2019, a decrease of approximately $12.5 million, or 7.1% lower than operating income of $176.5 million for the
year ended December 31, 2018.
Operating income* for the Other segment was $3.7 million for the year ended December 31, 2019, a
decrease of approximately $1.7 million, or 31.9% lower than operating income of $5.4 million for the year ended
December 31, 2018.
*Exclusive of corporate and unallocated expenses.
Other Income, net. Other non-operating income, net, was $13.0 million for the year ended December 31,
2019, as compared to other non-operating income, net, of $9.7 million for the year ended December 31, 2018.
Foreign currency transaction losses were $4.1 million and $4.0 million for the years ended December 31, 2019 and
2018, respectively. Interest income was $17.8 million and $13.8 million for the years ended December 31, 2019
and 2018, respectively.
Provision for Income Taxes. Provision for income taxes was $308.1 million for the year ended December
31, 2019, an increase of $7.9 million, or 2.6% higher than the provision for income taxes of $300.3 million for the
year ended December 31, 2018. The effective combined federal, state and foreign tax rate decreased to 21.8% from
23.2% for the year ended December 31, 2019 and 2018, respectively. The decrease in effective tax rate was
primarily attributable to an increase in equity compensation deductions. The decrease in the effective tax rate was
partially offset by increased income taxes in certain foreign jurisdictions.
Net Income. Net income was $1.11 billion for the year ended December 31, 2019, an increase of $114.8
million, or 11.6% higher than net income of $993.0 million for the year ended December 31, 2018. The increase in
net income was primarily due to the $223.2 million increase in gross profit. The increase in net income was partially
offset by the increase in operating expenses of $103.9 million and an increase in the provision for income taxes of
$7.9 million.
Results of Operations for the Year Ended December 31, 2018 Compared to the Year Ended December 31, 2017.
Net Sales. Net sales were $3.81 billion for the year ended December 31, 2018, an increase of approximately
$438.1 million, or 13.0% higher than net sales of $3.37 billion for the year ended December 31, 2017. Net sales for
the year ended December 31, 2018 were negatively impacted by approximately $42.2 million as a result of the
46
adoption of ASC 606. Net changes in foreign currency exchange rates had a favorable impact on net sales of
approximately $14.8 million for the year ended December 31, 2018.
Net sales for the Monster Energy® Drinks segment were $3.50 billion for the year ended December 31,
2018, an increase of approximately $450.8 million, or 14.8% higher than net sales of $3.05 billion for the year
ended December 31, 2017. Net sales for the Monster Energy® Drinks segment for the year ended December 31,
2018 were negatively impacted by approximately $17.4 million as a result of the adoption of ASC 606. Net changes
in foreign currency exchange rates had a favorable impact on net sales for the Monster Energy® Drinks segment of
approximately $14.6 million for the year ended December 31, 2018. Net sales for the Monster Energy® Drinks
segment increased primarily due to increased sales by volume of our Monster Energy® brand energy drinks as a
result of increased domestic and international consumer demand.
Net sales for the Strategic Brands segment were $285.8 million for the year ended December 31, 2018, a
decrease of approximately $14.0 million, or 4.7% lower than net sales of $299.8 million for the year ended
December 31, 2017. Net sales for the Strategic Brands segment for the year ended December 31, 2018 were
negatively impacted by approximately $24.9 million as a result of the adoption of ASC 606. Net changes in foreign
currency exchange rates had a favorable impact on net sales for the Strategic Brands segment of approximately $0.2
million for the year ended December 31, 2018.
Net sales for the Other segment were $22.9 million for the year ended December 31, 2018, an increase of
approximately $1.3 million, or 6.1% higher than net sales of $21.6 million for the year ended December 31, 2017.
Case sales, in 192-ounce case equivalents, were 410.9 million cases for the year ended December 31, 2018,
an increase of approximately 50.9 million cases or 14.1% higher than case sales of 360.0 million cases for the year
ended December 31, 2017. The overall average net sales per case (excluding net sales of AFF Third-Party Products
of $22.9 million and $21.6 million for the years ended December 31, 2018 and 2017, respectively, as these sales do
not have unit case equivalents) decreased to $9.21 for the year ended December 31, 2018, which was 1.0% lower
than the average net sales per case of $9.30 for the year ended December 31, 2017, due to the adoption of ASC 606.
Without the adoption of ASC 606, the overall average net sales per case increased to $9.31 for the year ended
December 31, 2018, as compared to average net sales per case of $9.30 for the year ended December 31, 2017.
Gross Profit. Gross profit was $2.30 billion for the year ended December 31, 2018, an increase of
approximately $157.7 million, or 7.4% higher than the gross profit of $2.14 billion for the year ended December
31, 2017. The increase in gross profit dollars was primarily the result of the $450.8 million increase in net sales of
our Monster Energy® brand energy drinks segment for the year ended December 31, 2018.
Gross profit as a percentage of net sales decreased to 60.3% for the year ended December 31, 2018 from
63.5% for the year ended December 31, 2017. Gross profit as a percentage of net sales, excluding the impact of
ASC 606, was 60.7% for the year ended December 31, 2018.
The decrease in gross profit as a percentage of net sales was primarily attributable to (i) increases in certain
input costs, principally aluminum cans, freight in and other input costs; (ii) domestic product sales mix (iii)
geographical sales mix, as a result of our international sales increasing as a percentage of total net sales (our foreign
operations generally have lower gross profit margins); (iv) the $42.2 million of commissions accounted for as a
reduction to net sales due to the adoption of ASC 606; and (v) increases in promotional allowances as a percentage
of gross sales.
Operating Expenses. Total operating expenses were $1.01 billion for the year ended December 31, 2018,
an increase of approximately $72.9 million, or 7.8% higher than total operating expenses of $938.9 million for the
year ended December 31, 2017. The increase in operating expenses was primarily due to increased out-bound freight
and warehouse costs of $38.5 million, increased payroll expenses of $28.6 million (of which $4.8 million was
related to an increase in stock-based compensation), increased expenditures of $14.8 million for sponsorships and
47
endorsements, and increased expenditures of $12.1 million for other marketing expenses. The increase in operating
expenses was partially offset by the $8.8 million decrease in costs associated with distributor terminations.
Commissions included in operating expenses were $16.7 million, or 65.1% lower than commissions included in
operating expenses of $47.7 million for the year ended December 31, 2017. Without the adoption of ASC 606, an
additional $42.2 million of commissions would have been included in operating expenses for the year ended
December 31, 2018 (such commissions are included as a reduction to net sales).
Operating Income. Operating income was $1.28 billion for the year ended December 31, 2018, an increase
of approximately $84.8 million, or 7.1% higher than operating income of $1.20 billion for the year ended December
31, 2017. Operating income as a percentage of net sales decreased to 33.7% for the year ended December 31, 2018
from 35.6% for the year ended December 31, 2017. Operating income was $180.8 million and $139.3 million for
the years ended December 31, 2018 and 2017, respectively, in connection with our operations in EMEA, Asia
Pacific and South America.
Operating income* for the Monster Energy® Drinks segment was $1.37 billion for the year ended
December 31, 2018, an increase of approximately $106.5 million, or 8.4% higher than operating income of $1.26
billion for the year ended December 31, 2017. The increase in operating income for the Monster Energy® Drinks
segment was primarily the result of the $455.1 million increase in net sales of our Monster Energy® brand energy
drinks for the year ended December 31, 2018.
Operating income* for the Strategic Brands segment was $176.5 million for the year ended December 31,
2018, an increase of approximately $2.1 million, or 1.2% higher than operating income of $174.5 million for the
year ended December 31, 2017.
Operating income* for the Other segment was $5.4 million for the year ended December 31, 2018, a
decrease of approximately $0.2 million, or 4.0% lower than operating income of $5.6 million for the year ended
December 31, 2017.
*Exclusive of corporate and unallocated expenses.
Other Income, net. Other non-operating income, net, was $9.7 million for the year ended December 31,
2018, as compared to other non-operating income, net, of $2.8 million for the year ended December 31, 2017.
Foreign currency transaction (losses)/gains were ($4.0) million and ($3.3) million for the years ended December
31, 2018 and 2017, respectively. Interest income was $13.8 million and $6.8 million for the years ended December
31, 2018 and 2017, respectively.
Provision for Income Taxes. Provision for income taxes was $300.3 million for the year ended December
31, 2018, a decrease of $80.7 million, or 21.2% lower than the provision for income taxes of $380.9 million for the
year ended December 31, 2017. The effective combined federal, state and foreign tax rate decreased to 23.2% from
31.7% for the years ended December 31, 2018 and 2017, respectively. The decrease in the effective tax rate was
primarily due to the reduction in the U.S. federal statutory tax rate as a result of the Tax Reform Act signed into
law on December 22, 2017 (before considering the potential impact of further clarification of certain matters related
to the Tax Reform Act), and to a reduction in certain foreign income that is subject to U.S. taxation. The decrease
in the provision for income taxes was partially offset by the elimination of the domestic production deduction
following the Tax Reform Act as well as a decrease in the stock based compensation tax deduction.
Net Income. Net income was $993.0 million for the year ended December 31, 2018, an increase of $172.3
million, or 21.0% higher than net income of $820.7 million for the year ended December 31, 2017. The increase in
net income was primarily due to the $157.7 million increase in gross profit and the $80.7 million decrease in the
provision for income taxes. The increase in net income was partially offset by the increase in operating expenses of
$72.9 million.
48
Non-GAAP Financial Measures
For the year ended December 31, 2019 compared to the year ended December 31, 2018.
Gross Sales**. Gross sales were $4.87 billion for the year ended December 31, 2019, an increase of
approximately $438.2 million, or 9.9% higher than gross sales of $4.43 billion for the year ended December 31,
2018. Gross sales for the year ended December 31, 2019 were positively impacted by approximately $101.9 million
as a result of U.S. Price Increase and the Canada Price Increase, on certain of our Monster Energy® brand energy
drinks. Net changes in foreign currency exchange rates had an unfavorable impact on gross sales of approximately
$82.5 million for the year ended December 31, 2019.
Gross sales for the Monster Energy® Drinks segment were $4.53 billion for the year ended December 31,
2019, an increase of approximately $453.6 million, or 11.1% higher than gross sales of $4.08 billion for the year
ended December 31, 2018. Gross sales for the Monster Energy® Drinks segment increased primarily due to (i) sales
of our Reign Total Body FuelTM high performance energy drinks, introduced in the first quarter of 2019, (ii) the
price increases described above, and (iii) increased sales by volume of our Monster Energy® brand energy drinks
as a result of increased domestic and international consumer demand. Net changes in foreign currency exchange
rates had an unfavorable impact on gross sales for the Monster Energy® Drinks segment of approximately $72.9
million for the year ended December 31, 2019.
Gross sales for the Strategic Brands segment were $312.7 million for the year ended December 31, 2019, a
decrease of $14.4 million, or 4.4% lower than gross sales of $327.1 million for the year ended December 31, 2018.
Net changes in foreign currency exchange rates had an unfavorable impact on gross sales in the Strategic Brands
segment of approximately $9.6 million for the year ended December 31, 2019.
Gross sales for the Other segment were $21.9 million for the year ended December 31, 2019, a decrease of
$1.1 million, or 4.6% lower than gross sales of $22.9 million for the year ended December 31, 2018.
Promotional allowances, commissions and other expenses, as described in the footnote below, were $666.9
million for the year ended December 31, 2019, an increase of $44.5 million, or 7.2% higher than promotional
allowances, commissions and other expenses of $622.3 million for the year ended December 31, 2018. Promotional
allowances, commissions and other expenses as a percentage of gross sales decreased to 13.7% from 14.0% for the
year ended December 31, 2019 and 2018, respectively.
For the year ended December 31, 2018 compared to the year ended December 31, 2017.
Gross Sales**. Gross sales were $4.43 billion for the year ended December 31, 2018, an increase of
approximately $568.2 million, or 14.7% higher than gross sales of $3.86 billion for the year ended December 31,
2017.
Gross sales for the Monster Energy® Drinks segment were $4.08 billion for the year ended December 31,
2018, an increase of $558.2 million, or 15.9% higher than gross sales of $3.52 billion for the year ended December
31, 2017. Gross sales of our Monster Energy® Drinks segment increased partially due to increased sales by volume
as a result of increased domestic and international consumer demand.
Gross sales for the Strategic Brands segment were $327.1 million for the year ended December 31, 2018,
an increase of $8.6 million, or 2.7% higher than gross sales of $318.5 million for the year ended December 31,
2017.
Gross sales for the Other segment were $22.9 million for the year ended December 31, 2018, an increase
of $1.3 million, or 6.1% higher than gross sales of $21.6 million for the year ended December 31, 2017.
No other individual product line contributed either a material increase or decrease to gross sales for the year
ended December 31, 2018.
49
Promotional and other allowances, as described in the footnote below, were $622.3 million for the year
ended December 31, 2018, an increase of $130.0 million, or 26.4% higher than promotional and other allowances
of $492.3 million for the year ended December 31, 2017. Promotional and other allowances as a percentage of gross
sales increased to 14.0% from 12.7% for the years ended December 31, 2018 and 2017, respectively, partially due
to an increase in commissions of $42.2 million included in net sales, related to the adoption of ASC 606.
Net changes in foreign currency exchange rates had a favorable impact on gross sales in the Monster
Energy® Drinks segment of approximately $21.6 million for the year ended December 31, 2018. Net changes in
foreign currency exchange rates had a favorable impact on gross sales in the Strategic Brands segment of
approximately $0.2 million for the year ended December 31, 2018.
**Gross sales are used internally by management as an indicator of and to monitor operating performance, including sales performance of
particular products, salesperson performance, product growth or declines and overall Company performance. The use of gross sales allows
evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. We therefore believe
that the presentation of gross sales provides a useful measure of our operating performance. The use of gross sales is not a measure that is
recognized under GAAP and should not be considered as an alternative to net sales, which is determined in accordance with GAAP, and
should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to
similarly titled measures used by other companies, as gross sales has been defined by our internal reporting practices. In addition, gross
sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received
from certain customers.
The following table reconciles the non-GAAP financial measure of gross sales with the most directly
comparable GAAP financial measure of net sales:
In thousands
Gross sales, net of discounts and returns
Less: Promotional and other
2019
$ 4,867,698
2018
$ 4,429,522
Percentage Percentage
Change Change
19 vs. 18 18 vs. 17
9.9%
14.7%
2017
$ 3,861,368
allowances***
Net Sales
666,879
$ 4,200,819
622,339
$ 3,807,183
492,323
$ 3,369,045
7.2%
10.3%
26.4%
13.0%
***Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the
presentation thereof does not conform to GAAP presentation requirements. Additionally, our definition of promotional and other allowances
may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration
given to our bottlers/distributors or retail customers including, but not limited to the following: (i) discounts granted off list prices to support
price promotions to end-consumers by retailers; (ii) reimbursements given to our bottlers/distributors for agreed portions of their
promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (iii) our
agreed share of fees given to bottlers/distributors and/or directly to retailers for advertising, in-store marketing and promotional activities;
(iv) our agreed share of slotting, shelf space allowances and other fees given directly to retailers, club stores and/or wholesalers;
(v) incentives given to our bottlers/distributors and/or retailers for achieving or exceeding certain predetermined sales goals; (vi) discounted
or free products; (vii) contractual fees given to our bottlers/distributors related to sales made by us direct to certain customers that fall within
the bottlers’/distributors’ sales territories; and (viii) certain commissions paid based on sales to our bottlers/distributors. The presentation
of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels
incurred or correlated with such sales. Promotional and other allowances constitute a material portion of our marketing activities. Our
promotional allowance programs with our numerous bottlers/distributors and/or retailers are executed through separate agreements in the
ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying
durations, ranging from one week to one year. The primary drivers of our promotional and other allowance activities for the years ended
December 31, 2019 and 2018 were (i) to increase sales volume and trial, (ii) to address market conditions, and (iii) to secure shelf and
display space at retail.
Sales
The table set forth below discloses selected quarterly data regarding sales for the past five years. Data from
any one or more quarters is not necessarily indicative of annual results or continuing trends.
Sales of beverages are expressed in unit case volume. A “unit case” means a unit of measurement equal to
192 U.S. fluid ounces of finished beverage (24 eight-ounce servings). Unit case volume means the number of unit
50
cases (or unit case equivalents) of finished products or concentrates, as if converted into finished products, sold by
us.
Our quarterly results of operations reflect seasonal trends that are primarily the result of increased demand
in the warmer months of the year. It has been our experience that beverage sales tend to be lower during the first
and fourth quarters of each calendar year. In addition, our experience with our energy drink products suggests they
are less seasonal than the seasonality expected from traditional beverages. Quarterly fluctuations may also be
affected by other factors including the introduction of new products, the opening of new markets where temperature
fluctuations are more pronounced, the addition of new bottlers/distributors and customers, changes in the sales mix
of our products and changes in and/or increased advertising and promotional expenses. (See “Part I, Item 1 –
Business – Seasonality”).
2019
2018
2017
2016
2015
Net Sales (in Thousands)
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Total
945,991
$
1,104,045
1,133,577
1,017,206
$ 4,200,819
850,921
$
1,015,873
1,016,160
924,229
$ 3,807,183
$ 742,146
907,068
909,476
810,355
$ 3,369,045
$ 680,186
827,488
787,954
753,765
$ 3,049,393
$
626,791
693,722
756,619
645,432
$ 2,722,564
Less: AFF third party net sales (in Thousands)
$
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Total
(5,321)
(5,791)
(5,860)
(4,893)
(21,865)
$
$
$
(4,657)
(6,623)
(6,573)
(5,067)
(22,920)
$
(5,539)
(6,174)
(5,200)
(4,692)
$ (21,605)
$
—
(6,635)
(5,686)
(4,690)
$ (17,011)
$
$
—
—
—
—
—
Adjusted Net Sales (in Thousands)¹
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Total
$
940,670
1,098,254
1,127,717
1,012,313
$ 4,178,954
Unit Case Volume / Sales (in Thousands)
101,284
Quarter 1
119,595
Quarter 2
121,854
Quarter 3
106,037
Quarter 4
448,770
Total
$
846,264
1,009,250
1,009,587
919,162
$ 3,784,263
$ 736,607
900,894
904,276
805,663
$ 3,347,440
$ 680,186
820,853
782,268
749,075
$ 3,032,382
$
626,791
693,722
756,619
645,432
$ 2,722,564
92,315
110,057
111,038
97,476
410,886
79,992
97,233
96,184
86,548
359,957
72,653
87,574
82,767
77,966
320,960
57,779
68,037
81,274
67,531
274,621
Adjusted Average Net Sales Per Case
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Total
9.29
9.18
9.25
9.55
9.31
$
$
$
$
9.17
9.17
9.09
9.43
9.21
$
$
9.21
9.27
9.40
9.31
9.30
$
$
9.36
9.37
9.45
9.61
9.45
$
$
10.85
10.20
9.31
9.56
9.91
1Excludes Other segment net sales of $21.9 million, $22.9 million and $21.6 million for the years ended December 31, 2019, 2018 and 2017,
respectively, comprised of sales of our AFF Third-Party Products to independent third parties as these sales do not have unit case equivalents.
51
The following represents case sales by segment for the years ended December 31:
(In thousands, except average
net sales per case)
Net sales
Less: AFF third-party sales
Adjusted net sales¹
Case sales by segment:
Monster Energy® Drinks
Strategic Brands
Other
Total case sales
Average net sales per case
2018
2019
2017
$ 4,200,819 $ 3,807,183 $ 3,369,045 $ 3,049,393 $ 2,722,564
—
$ 4,178,954 $ 3,784,263 $ 3,347,440 $ 3,032,382 $ 2,722,564
(21,605)
(17,011)
(21,865)
(22,920)
2015
2016
377,551
71,219
—
448,770
338,880
72,006
—
410,886
289,105
70,852
—
359,957
256,323
64,637
—
320,960
228,628
34,791
11,202
274,621
$
9.31 $
9.21 $
9.30 $
9.45 $
9.91
1Excludes Other segment net sales of $21.9 million, $22.9 million and $21.6 million for the years ended December 31, 2019, 2018 and 2017,
respectively, comprised of sales of our AFF Third-Party Products to independent third parties as these sales do not have unit case equivalents.
Inflation
We do not believe that inflation had a significant impact on our results of operations for the years ended
December 31, 2019, 2018 or 2017.
Liquidity and Capital Resources
Cash flows provided by operating activities. Cash provided by operating activities was $1.11 billion for
the year ended December 31, 2019, as compared with cash provided by operating activities of $1.16 billion for
the year ended December 31, 2018.
For the year ended December 31, 2019, cash provided by operating activities was primarily attributable to
net income earned of $1.11 billion and adjustments for certain non-cash expenses, consisting of $64.8 million of
depreciation and amortization and $63.4 million of stock-based compensation. For the year ended December 31,
2019, cash provided by operating activities also increased due to a $28.8 million increase in accounts payable, a
$21.9 million increase in accrued promotional allowances, a $9.5 million decrease in prepaid income taxes, an $8.1
million increase in income taxes payable, a $7.2 million increase in accrued compensation, a $6.5 million decrease
in distributor receivables and a $1.3 million decrease in deferred income taxes. For the year ended December 31,
2019, cash used in operating activities was primarily attributable to an $85.2 million increase in inventories, a $66.4
million increase in accounts receivable, a $24.9 million decrease in deferred revenue, a $14.3 million decrease in
accrued liabilities and a $13.8 million increase in prepaid expenses and other assets.
For the year ended December 31, 2018, cash provided by operating activities was primarily attributable to
net income earned of $993.0 million and adjustments for certain non-cash expenses, consisting of $57.1 million of
stock-based compensation and $57.0 million of depreciation and amortization. For the year ended December 31,
2018, cash provided by operating activities also increased due to a $98.7 million decrease in prepaid income taxes,
an $11.7 million increase in accrued promotional allowances, an $18.1 million increase in accrued liabilities, a
$10.0 million decrease in distributor receivables, a $9.9 million increase in accounts payable, a $5.5 million increase
in accrued compensation and a $1.9 million increase in income taxes payable. For the year ended December 31,
2018, cash used in operating activities was primarily attributable to a $48.4 million increase in accounts receivable,
a $26.1 million increase in inventories, a $20.0 million decrease in deferred revenue and a $6.7 million increase in
prepaid expenses and other assets.
52
Cash flows (used in) provided by investing activities. Net cash used in investing activities was $326.7
million for the year ended December 31, 2019 as compared to cash provided by investing activities of $273.0 million
for the year ended December 31, 2018.
For both the years ended December 31, 2019 and 2018, cash provided by investing activities was primarily
attributable to sales of available-for-sale investments. For both the years ended December 31, 2019 and 2018, cash
used in investing activities was primarily attributable to purchases of available-for-sale investments. For both the
years ended December 31, 2019 and 2018, cash used in investing activities also included the acquisition of fixed
assets consisting of vans and promotional vehicles, coolers and other equipment to support our marketing and
promotional activities, production equipment, furniture and fixtures, office and computer equipment, real property,
computer software, equipment used for sales and administrative activities, certain leasehold improvements,
improvements to real property as well as the acquisition, defense and maintenance of trademarks. We expect to
continue to use a portion of our cash in excess of our requirements for operations for purchasing short-term and
long-term investments, leasehold improvements, the acquisition of capital equipment (specifically, vans, trucks and
promotional vehicles, coolers, other promotional equipment, merchandise displays, warehousing racks as well as
items of production equipment required to produce certain of our existing and/or new products and to develop our
brand in international markets) and for other corporate purposes. From time to time, we may also use cash to
purchase additional real property related to our beverage business and/or acquire compatible businesses.
Cash flows used in financing activities. Cash used in financing activities was $628.5 million for the year
ended December 31, 2019 as compared to cash used in financing activities of $1.32 billion for the year ended
December 31, 2018. The cash flows used in financing activities for both the years ended December 31, 2019 and
2018 was primarily the result of the repurchases of our common stock. The cash flows provided by financing
activities for both the years ended December 31, 2019, and 2018 was primarily attributable to the issuance of our
common stock.
Purchases of inventories, increases in accounts receivable and other assets, acquisition of property and
equipment (including real property, personal property and coolers), leasehold improvements, advances for or the
purchase of equipment for our bottlers, acquisition and maintenance of trademarks, payments of accounts payable,
income taxes payable and purchases of our common stock are expected to remain our principal recurring use of
cash.
Cash and cash equivalents, short-term and long-term investments – As of December 31, 2019, we had
$798.0 million in cash and cash equivalents, $533.1 million in short-term investments and $12.9 million in long-
term investments. We have historically invested these amounts in U.S. treasuries, U.S. government agency
securities and municipal securities (which may have an auction reset feature), certificates of deposit, commercial
paper, variable rate demand notes and money market funds meeting certain criteria. We maintain our investments
for cash management purposes and not for purposes of speculation. Our risk management policies emphasize credit
quality (primarily based on short-term ratings by nationally recognized statistical rating organizations) in selecting
and maintaining our investments. We regularly assess market risk of our investments and believe our current
policies and investment practices adequately limit those risks. However, certain of these investments are subject to
general credit, liquidity, market and interest rate risks. These risks associated with our investment portfolio may
have an adverse effect on our future results of operations, liquidity and financial condition.
Of our $798.0 million of cash and cash equivalents held at December 31, 2019, $416.9 million was held by
our foreign subsidiaries. No short-term or long-term investments were held by our foreign subsidiaries at December
31, 2019.
We believe that cash available from operations, including our cash resources and our revolving line of
credit, will be sufficient for our working capital needs, including purchase commitments for raw materials and
inventory, increases in accounts receivable, payments of tax liabilities, expansion and development needs, purchases
of shares of our common stock, as well as purchases of capital assets, equipment and properties, through at least the
next 12 months. Based on our current plans, capital expenditures (exclusive of common stock repurchases) are
53
currently estimated to be approximately $150.0 million through December 31, 2020. However, future business
opportunities may cause a change in this estimate.
The following represents a summary of the Company’s contractual commitments and related scheduled
maturities as of December 31, 2019:
Obligations
Total
Payments due by period (in thousands)
1‑3
years
Less than
1 year
3‑5
years
More than
5 years
Contractual Obligations¹
Finance Leases
Operating Leases
Purchase Commitments²
$ 181,896
1,500
33,814
86,712
$ 303,922
$ 121,675
1,500
3,661
86,712
$ 213,548
$ 56,721
—
6,203
—
$ 62,924
$
$
3,500
—
5,762
—
9,262
$
—
—
18,188
—
$ 18,188
1 Contractual obligations include our obligations related to sponsorships and other commitments.
2 Purchase commitments include obligations made by us and our subsidiaries to various suppliers for raw materials used in the production of
our products. These obligations vary in terms, but are generally satisfied within one year.
In addition, approximately $3.0 million of unrecognized tax benefits have been recorded as liabilities as of
December 31, 2019. It is expected that the amount of unrecognized tax benefits will not significantly change within
the next 12 months. As of December 31, 2019, we had $0.4 million of accrued interest and penalties related to
unrecognized tax benefits.
Accounting Policies and Pronouncements
Critical Accounting Policies
Our consolidated financial statements are prepared in accordance with GAAP. GAAP requires us to make
estimates and assumptions that affect the reported amounts in our consolidated financial statements. The following
summarizes our most significant accounting and reporting policies and practices:
Business Combinations – Business acquisitions are accounted for in accordance with Financial Accounting
Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 805 “Business Combinations”. FASB
ASC 805 requires the reporting entity to identify the acquirer, determine the acquisition date, recognize and measure
the identifiable tangible and intangible assets acquired, the liabilities assumed and any non-controlling interest in
the acquired entity, and recognize and measure goodwill or a gain from the purchase. The acquiree’s results are
included in the Company’s consolidated financial statements from the date of acquisition. Assets acquired and
liabilities assumed are recorded at their fair values and the excess of the purchase price over the amounts assigned
is recorded as goodwill. Adjustments to fair value assessments are recorded to goodwill over the measurement
period (not longer than twelve months). The acquisition method also requires that acquisition-related transaction
and post-acquisition restructuring costs be charged to expense and requires the Company to recognize and measure
certain assets and liabilities including those arising from contingencies and contingent consideration in a business
combination.
Cash and Cash Equivalents – The Company considers all highly liquid investments with an original
maturity of three months or less from date of purchase to be cash equivalents. Throughout the year, the Company
has had amounts on deposit at financial institutions that exceed the federally insured limits. The Company has not
experienced any loss as a result of these deposits and does not expect to incur any losses in the future.
Investments – The Company’s investments in debt securities are classified as either held-to-maturity,
available-for-sale or trading, in accordance with FASB ASC 320. Held-to-maturity securities are those securities
54
that the Company has the positive intent and ability to hold until maturity. Trading securities are those securities
that the Company intends to sell in the near term. All other securities not included in the held-to-maturity or trading
category are classified as available-for-sale. Held-to-maturity securities are recorded at amortized cost which
approximates fair market value. Trading securities are carried at fair value with unrealized gains and losses charged
to earnings. Available-for-sale securities are carried at fair value with unrealized gains and losses recorded within
accumulated other comprehensive loss as a separate component of stockholders’ equity. FASB ASC 820 defines
fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction
between market participants at the measurement date. FASB ASC 820 also establishes a fair value hierarchy which
requires an entity to maximize the use of observable inputs, where available. Under FASB ASC 320-10-35, a
security is considered to be other-than-temporarily impaired if the present value of cash flows expected to be
collected are less than the security’s amortized cost basis (the difference being defined as the “Credit Loss”) or if
the fair value of the security is less than the security’s amortized cost basis and the investor intends, or will be
required, to sell the security before recovery of the security’s amortized cost basis. If an other-than-temporary
impairment exists, the charge to earnings is limited to the amount of Credit Loss if the investor does not intend to
sell the security, and will not be required to sell the security, before recovery of the security’s amortized cost basis.
Any remaining difference between fair value and amortized cost is recognized in other comprehensive loss, net of
applicable taxes. The Company evaluates whether the decline in fair value of its investments is other-than-
temporary at each quarter-end. This evaluation consists of a review by management, and includes market pricing
information and maturity dates for the securities held, market and economic trends in the industry and information
on the issuer’s financial condition and, if applicable, information on the guarantors’ financial condition. Factors
considered in determining whether a loss is temporary include the length of time and extent to which the
investment’s fair value has been less than its cost basis, the financial condition and near-term prospects of the issuer
and guarantors, including any specific events which may influence the operations of the issuer and our intent and
ability to retain the investment for a reasonable period of time sufficient to allow for any anticipated recovery of
fair value.
Accounts Receivable – The Company evaluates the collectability of its trade accounts receivable based on
a number of factors. In circumstances where the Company becomes aware of a specific customer’s inability to meet
its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded, which reduces
the recognized receivable to the estimated amount the Company believes will ultimately be collected. In addition
to specific customer identification of potential bad debts, bad debt charges are recorded based on the Company’s
recent loss history and an overall assessment of past due trade accounts receivable outstanding. In accordance with
FASB ASC 210-20-45, in its consolidated balance sheets, the Company has presented accounts receivable, net of
promotional allowances, only for those customers that it allows net settlement. All other accounts receivable and
related promotional allowances are shown on a gross basis.
Inventories – Inventories are valued at the lower of first-in, first-out, cost or market value (net realizable
value).
Property and Equipment – Property and equipment are stated at cost. Depreciation of furniture and fixtures,
office and computer equipment, computer software, equipment, and vehicles is based on their estimated useful lives
(three to ten years) and is calculated using the straight-line method. Amortization of leasehold improvements is
based on the lesser of their estimated useful lives or the terms of the related leases and is calculated using the
straight-line method. Normal repairs and maintenance costs are expensed as incurred. Expenditures that materially
increase values or extend useful lives are capitalized. The related costs and accumulated depreciation of disposed
assets are eliminated and any resulting gain or loss on disposition is included in net income.
Goodwill – The Company records goodwill when the consideration paid for an acquisition exceeds the fair
value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead
goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of
impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not
that the fair value of a reporting unit is less than its carrying value. If the Company determines that the fair value is
less than the carrying value, the Company will use a two-step process to determine the amount of goodwill
55
impairment. The first step requires comparing the fair value of the reporting unit to its net book value, including
goodwill. A potential impairment exists if the fair value of the reporting unit is lower than its net book value. The
second step of the process, performed only if a potential impairment exists, involves determining the difference
between the fair value of the reporting unit’s net assets, other than goodwill, and the fair value of the reporting unit.
An impairment charge is recognized for the excess of the carrying value of goodwill over its implied fair value. For
the years ended December 31, 2019, 2018 and 2017 there were no impairments recorded.
Other Intangibles – Other Intangibles are comprised of trademarks that represent the Company’s exclusive
ownership of the Monster Energy®, ®, Monster Energy Ultra®, Unleash the Beast!®, Monster Rehab®, Java
Monster®, Monster Hydro®, Monster HydroSport Super Fuel®, Espresso Monster®, Caffé Monster®, Monster
Energy Extra Strength Nitrous Technology®, Muscle Monster®, Punch Monster®, Juice Monster®, Reign Total
Body FuelTM, Reign InfernoTM, M3(stylized)®, BU®, Nalu®, NOS®, Full Throttle®, Burn®, Mother®, Ultra
Energy®, Play® and Power Play® (stylized), Gladiator®, Relentless®, Samurai®, Predator® and BPM®
trademarks, all used in connection with the manufacture, sale and distribution of beverages. The Company also
owns in its own right a number of other trademarks, flavors and formulas in the United States, as well as in a number
of countries around the world. In addition, in 2016 through our acquisition of AFF, we secured the intellectual
property of our most important flavors for certain of our Monster Energy® Brand energy drinks in perpetuity. In
accordance with FASB ASC 350, intangible assets with indefinite lives are not amortized but instead are measured
for impairment at least annually, or when events indicate that an impairment exists. The Company calculates
impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the
carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes its intangibles
with finite useful lives over their respective useful lives. For the years ended December 31, 2019, 2018 and 2017
there were no impairments recorded.
Long-Lived Assets – Management regularly reviews property and equipment and other long-lived assets,
including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more
frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable.
If there is indication of impairment, management then prepares an estimate of future cash flows (undiscounted and
without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows
are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its
estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate
commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash
flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected
future conditions. For the years ended December 31, 2019, 2018 and 2017, there were no impairment indicators
identified. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost
to sell.
Foreign Currency Translation and Transactions – The accounts of the Company’s foreign subsidiaries are
translated in accordance with FASB ASC 830. Foreign currency transaction gains and losses are recognized in other
income, net, at the time they occur. Net foreign currency exchange gains or losses resulting from the translation of
assets and liabilities of foreign subsidiaries whose functional currency is not the U.S. dollar are recorded as a part
of accumulated other comprehensive loss in stockholders’ equity. Unrealized foreign currency exchange gains and
losses on certain intercompany transactions that are of a long-term investment nature (i.e., settlement is not planned
or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive loss in stockholders’
equity. During the years ended December 31, 2019, 2018 and 2017, we entered into forward currency exchange
contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign
exchange risk exposure associated with certain consolidated subsidiaries non-functional currency denominated
assets and liabilities. All foreign currency exchange contracts outstanding as of December 31, 2019 have terms of
three months or less. We do not enter into forward currency exchange contracts for speculation or trading purposes.
Revenue Recognition – The Company’s Monster Energy® Drinks segment generates net operating
revenues by selling ready-to-drink packaged energy drinks primarily to bottlers and full service beverage
distributors. In some cases, the Company sells directly to retail grocery and specialty chains, wholesalers, club
56
stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value retailers, e-commerce
retailers and the military.
The Company’s Strategic Brands segment primarily generates net operating revenues by selling
“concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally
combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-
drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold to other bottlers and full
service distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience chains, foodservice customers, drug stores and the military. To a lesser extent, our Strategic Brands
segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers and
full service beverage distributors.
The majority of the Company’s revenue is recognized when it satisfies a single performance obligation by
transferring control of its products to a customer. Control is generally transferred when the Company’s products are
either shipped or delivered based on the terms contained within the underlying contracts or agreements. Certain of
the Company’s bottlers/distributors may also perform a separate function as a co-packer on the Company’s behalf.
In such cases, control of the Company’s products passes to such bottlers/distributors when they notify the Company
that they have taken possession or transferred the relevant portion of the Company’s finished goods. The Company’s
general payment terms are short-term in duration. The Company does not have significant financing components
or payment terms. The Company did not have any material unsatisfied performance obligations as of December 31,
2019 and December 31, 2018.
The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on
the sale of its products and collected from customers.
Distribution expenses to transport the Company’s products, where applicable, and warehousing expense
after manufacture are accounted for within operating expenses.
Promotional and other allowances (variable consideration) recorded as a reduction to net sales, primarily
include consideration given to the Company’s bottlers/distributors or retail customers including, but not limited to
the following:
discounts granted off list prices to support price promotions to end-consumers by retailers;
reimbursements given to the Company’s bottlers/distributors for agreed portions of their promotional
spend with retailers, including slotting, shelf space allowances and other fees for both new and existing
products;
the Company’s agreed share of fees given to bottlers/distributors and/or directly to retailers for
advertising, in-store marketing and promotional activities;
the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers;
incentives given to the Company’s bottlers/distributors and/or retailers for achieving or exceeding
certain predetermined sales goals;
discounted or free products;
contractual fees given to the Company’s bottlers/distributors related to sales made directly by the
Company to certain customers that fall within the bottlers’/distributors’ sales territories; and
commissions paid to TCCC based on our sales to the TCCC Subsidiaries and/or the TCCC Related
Parties.
The Company’s promotional allowance programs with its bottlers/distributors and/or retailers are executed
through separate agreements in the ordinary course of business. These agreements generally provide for one or
more of the arrangements described above and are of varying durations, ranging from one week to one year. The
Company’s promotional and other allowances are calculated based on various programs with bottlers/distributors
and retail customers, and accruals are established during the year for its anticipated liabilities. These accruals are
based on agreed upon terms as well as the Company’s historical experience with similar programs and require
management’s judgment with respect to estimating consumer participation and/or distributor and retail customer
57
performance levels. Differences between such estimated expenses and actual expenses for promotional and other
allowance costs have historically been insignificant and are recognized in earnings in the period such differences
are determined.
Amounts received pursuant to new and/or amended distribution agreements entered into with certain
distributors, relating to the costs associated with terminating the Company’s prior distributors, are accounted for as
revenue ratably over the anticipated life of the respective distribution agreements, generally 20 years.
The Company also enters into license agreements that generate revenues associated with third-party sales
of non-beverage products bearing our trademarks including, but not limited to, clothing, hats, t-shirts, jackets,
helmets and automotive wheels.
Management believes that adequate provision has been made for cash discounts, returns and spoilage based
on the Company’s historical experience.
Cost of Sales – Cost of sales consists of the costs of flavors, concentrates and/or beverage bases, the costs
of raw materials utilized in the manufacture of beverages, co-packing fees, repacking fees, in-bound freight charges,
as well as internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company’s finished
products and certain quality control costs. In addition, the Company includes in costs of sales certain costs such as
depreciation, amortization and payroll costs that relate to the direct manufacture by the Company of certain flavors
and concentrates. Raw materials account for the largest portion of cost of sales. Raw materials include cans, bottles,
other containers, flavors, ingredients and packaging materials.
Operating Expenses – Operating expenses include selling expenses such as distribution expenses to
transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising,
sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials and premium
items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such
costs as payroll costs, travel costs, professional service fees (including legal fees), termination payments made to
certain of the Company’s prior distributors, depreciation and other general and administrative costs.
Income Taxes – The Company utilizes the liability method of accounting for income taxes as set forth in
FASB ASC 740. Under the liability method, deferred taxes are determined based on the temporary differences
between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during
the years in which the basis differences reverse. A valuation allowance is recorded when it is more likely than not
that some of the deferred tax assets will not be realized. In determining the need for valuation allowances the
Company considers projected future taxable income and the availability of tax planning strategies. If in the future
the Company determines that it would not be able to realize its recorded deferred tax assets, an increase in the
valuation allowance would be recorded, decreasing earnings in the period in which such determination is made.
The Company assesses its income tax positions and records tax benefits for all years subject to examination
based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date.
For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company
has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing
authority that has full knowledge of all relevant information. For those income tax positions where there is less than
50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements.
Recent Accounting Pronouncements
See “Part II, Item 8 – Financial Statements and Supplementary Data – Note 1 – Organization and Summary
of Significant Accounting Policies – Recent Accounting Pronouncements” for a full description of recent
accounting pronouncements including the respective expected dates of adoption and expected effects on the
Company’s consolidated financial position, results of operations or liquidity.
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Forward-Looking Statements
The Private Securities Litigation Reform Act of 1995 (the “Act”) provides a safe harbor for forward-looking
statements made by or on behalf of the Company. Certain statements made in this report may constitute forward-
looking statements (within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Exchange Act, as amended) regarding our expectations with respect to revenues, profitability, adequacy of
funds from operations and our existing credit facility, among other things. All statements containing a projection of
revenues, income (loss), earnings (loss) per share, capital expenditures, dividends, capital structure or other financial
items, a statement of management’s plans and objectives for future operations, or a statement of future economic
performance contained in management’s discussion and analysis of financial condition and results of operations,
including statements related to new products, volume growth and statements encompassing general optimism about
future operating results and non-historical information, are forward-looking statements within the meaning of the
Act. Without limiting the foregoing, the words “believes,” “thinks,” “anticipates,” “plans,” “expects,” “estimates,”
and similar expressions are intended to identify forward-looking statements.
Management cautions that these statements are qualified by their terms and/or important factors, many of
which are outside our control and involve a number of risks, uncertainties and other factors, that could cause actual
results and events to differ materially from the statements made including, but not limited to, the following:
We have extensive commercial arrangements with TCCC and, as a result, our future performance is
substantially dependent on the success of our relationship with TCCC;
The impact of TCCC’s bottlers/distributors distributing Coca-Cola brand energy drinks;
The effect of TCCC being one of our significant shareholders and the potential divergence of TCCC’s interests
from those of our other shareholders;
The effect of TCCC’s refranchising initiative to transition from a TCCC owned system to an independent
bottling system, including our ability to maintain relationships with TCCC system bottlers/distributors and
manage their ongoing commitment to focus on our products;
The possible slowing of and/or decline in the sales growth rates of the domestic and international energy drink
categories and/or the U.S. convenience store market generally;
Disruption in distribution or sales and/or decline in sales due to the termination and/or appointment of existing
and/or new domestic and/or international distributors;
Lack of anticipated demand for our products in domestic and/or international markets;
Fluctuations in the inventory levels of our bottlers/distributors, planned or otherwise, and the resultant impact
on our revenues;
Unfavorable regulations, including taxation requirements, age restrictions imposed on the sale, purchase, or
consumption of our products, marketing restrictions, product registration requirements, tariffs, trade
restrictions, container size limitations and/or ingredient restrictions;
The effect of inquiries from, and/or actions by, state attorneys general, the Federal Trade Commission (the
“FTC”), the FDA, municipalities, city attorneys, other government agencies, quasi-government agencies,
government officials (including members of U.S. Congress) and/or analogous central and local agencies and
other authorities in the foreign countries in which our products are manufactured and/or distributed, into the
advertising, marketing, promotion, ingredients, sale and/or consumption of our energy drink products, including
voluntary and/or required changes to our business practices;
Our ability to comply with laws, regulations and evolving industry standards regarding consumer privacy and
data use and security, including with respect to the GDPR and the CCPA;
Our ability to achieve profitability from certain of our operations outside the United States;
Our ability to manage legal and regulatory requirements in foreign jurisdictions, potential difficulties in staffing
and managing foreign operations and potentially higher incidence of fraud or corruption and credit risk of
foreign customers and/or distributors;
Our ability to produce our products in international markets in which they are sold, thereby reducing freight
costs and/or product damages;
Our ability to absorb, reduce or pass on to our bottlers/distributors increases in freight costs;
59
Our ability to effectively manage our inventories and/or our accounts receivables;
Our foreign currency exchange rate risk with respect to our sales, expenses, profits, assets and liabilities
denominated in currencies other than the U.S. dollar, which will continue to increase as foreign sales increase;
Uncertainties surrounding Brexit;
Changes in accounting standards may affect our reported profitability;
Any proceedings which may be brought against us by the SEC, the FDA, the FTC or other governmental
Implications of OECD’s BEPS project;
agencies or bodies;
The outcome and/or possibility of future shareholder derivative actions or shareholder securities litigation that
may be filed against us and/or against certain of our officers and directors, and the possibility of other private
shareholder litigation;
The outcome of product liability or consumer fraud litigation and/or class action litigation (or its analog in
foreign jurisdictions) regarding the safety of our products and/or the ingredients in and/or claims made in
connection with our products and/or alleging false advertising, marketing and/or promotion, and the possibility
of future product liability and/or class action lawsuits;
Exposure to significant liabilities due to litigation, legal or regulatory proceedings;
Intellectual property injunctions;
Unfavorable resolution of tax matters;
Uncertainty and volatility in the domestic and global economies, including risk of counterparty default or
failure;
Our ability to address any significant deficiencies or material weakness in our internal controls over financial
reporting;
Our ability to continue to generate sufficient cash flows to support our expansion plans and general operating
activities;
Decreased demand for our products resulting from changes in consumer preferences, obesity and other
perceived health concerns, including concerns relating to certain ingredients in our products or packaging,
product safety concerns and/or from decreased consumer discretionary spending power;
Adverse publicity surrounding obesity and health concerns related to our products, water usage, environmental
impact, human rights and labor and workplace laws;
Changes in demand that are weather related and/or for other reasons, including changes in product category
consumption and changes in cost and availability of certain key ingredients, as well as disruptions to the supply
chain, as a result of climate change and extreme weather conditions;
The impact of unstable political conditions, civil unrest, large scale terrorist acts, the outbreak or escalation of
armed hostilities, major natural disasters and extreme weather conditions, or widespread outbreaks of infectious
diseases;
The impact on our global supply chain and our operations due to the recent coronavirus (or COVID-19)
outbreak;
The impact on our business of competitive products and pricing pressures and our ability to gain or maintain
our share of sales in the marketplace as a result of actions by competitors, including unsubstantiated and/or
misleading claims, false advertising claims and tortious interference, as well as competitors selling misbranded
products;
The impact on our business of trademark and trade dress infringement proceedings brought against us relating
to our Reign Total Body FuelTM high performance energy drinks;
Our ability to introduce new products;
Our ability to implement and/or maintain price increases;
An inability to achieve volume growth through product and packaging initiatives;
Our ability to sustain the current level of sales and/or achieve growth for our Monster Energy® brand energy
drinks and/or our other products, including our Strategic Brands;
The impact of criticism of our energy drink products and/or the energy drink market generally and/or legislation
enacted (whether as a result of such criticism or otherwise) that restricts the marketing or sale of energy drinks
60
(including prohibiting the sale of energy drinks at certain establishments or pursuant to certain governmental
programs), limits caffeine content in beverages, requires certain product labeling disclosures and/or warnings,
imposes excise and/or sales taxes, limits product sizes and/or imposes age restrictions for the sale of energy
drinks;
Our ability to comply with and/or resulting lower consumer demand for energy drinks due to proposed and/or
future U.S. federal, state and local laws and regulations and/or proposed or existing laws and regulations in
certain foreign jurisdictions and/or any changes therein, including changes in taxation requirements (including
tax rate changes, new tax laws, new and/or increased excise, sales and/or other taxes on our products and revised
tax law interpretations) and environmental laws, as well as the Federal Food, Drug, and Cosmetic Act and
regulations or rules made thereunder or in connection therewith by the FDA, as well as changes in any other
food, drug or similar laws in the United States and internationally, especially those changes that may restrict
the sale of energy drinks (including prohibiting the sale of energy drinks at certain establishments or pursuant
to certain governmental programs), limit caffeine content in beverages, require certain product labeling
disclosures and/or warnings, impose excise taxes, impose sugar taxes, limit product sizes, or impose age
restrictions for the sale of energy drinks, as well as laws and regulations or rules made or enforced by the Bureau
of Alcohol, Tobacco, Firearms and Explosives and/or the FTC or their foreign counterparts;
Our ability to satisfy all criteria set forth in any model energy drink guidelines, including, without limitation,
those adopted by the American Beverage Association, of which the Company is a member, and/or any
international beverage association and the impact on the Company of such guidelines;
Disruptions in the timely import or export of our products and/or ingredients due to port strikes and related
labor issues;
The effect of unfavorable or adverse public relations, press, articles, comments and/or media attention;
Changes in the cost, quality and availability of containers, packaging materials, aluminum, the Midwest and
other premiums, raw materials and other ingredients and juice concentrates, and our ability to obtain and/or
maintain favorable supply arrangements and relationships and procure timely and/or sufficient production of
all or any of our products to meet customer demand;
Any shortages that may be experienced in the procurement of containers and/or other raw materials including,
without limitation, aluminum cans generally, PET containers used for our Monster Hydro® energy drinks and
24-ounce aluminum cap cans;
The impact on our cost of sales of corporate activity among the limited number of suppliers from whom we
purchase certain raw materials;
Our ability to pass on to our customers all or a portion of any increases in the costs of raw materials, ingredients,
commodities and/or other cost inputs affecting our business;
Our ability to achieve both internal domestic and international forecasts, which may be based on projected
volumes and sales of many product types and/or new products, certain of which are more profitable than others;
there can be no assurance that we will achieve projected levels of sales as well as forecasted product and/or
geographic mixes;
Our ability to penetrate new domestic and/or international markets and/or gain approval or mitigate the delay
in securing approval for the sale of our products in various countries;
The effectiveness of sales and/or marketing efforts by us and/or by the full service bottlers/distributors of our
products, most of whom distribute products that may be regarded as competitive with our products;
Unilateral decisions by full service bottlers/distributors, convenience chains, grocery chains, mass
merchandisers, specialty chain stores, club stores and other customers to discontinue carrying all or any of our
products that they are carrying at any time, restrict the range of our products they carry and/or devote less
resources to the sale of our products;
The effects of retailer consolidation on our business and our ability to successfully adapt to the rapidly changing
retail landscape;
The costs and/or effectiveness, now or in the future, of our advertising, marketing and promotional strategies;
The success of our sports marketing endeavors both domestically and internationally;
Unforeseen economic and political changes and local or international catastrophic events;
Possible recalls of our products and/or defective production;
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Our ability to make suitable arrangements and/or procure sufficient capacity for the co-packing of any of our
products both domestically and internationally, the timely replacement of discontinued co-packing
arrangements and/or limitations on co-packing availability, including for retort production;
Our ability to make suitable arrangements for the timely procurement of non-defective raw materials;
Our inability to protect and/or the loss of our intellectual property rights and/or our inability to use our
trademarks, trade names or designs and/or trade dress in certain countries;
Volatility of stock prices which may restrict stock sales, stock purchases or other opportunities as well as
negatively impact the motivation of equity award grantees;
Provisions in our organizational documents and/or control by insiders which may prevent changes in control
even if such changes would be beneficial to other stockholders;
The failure of our bottlers and/or contract packers to manufacture our products on a timely basis or at all;
Any disruption in and/or lack of effectiveness of our information technology systems, including a breach of
cyber security, that disrupts our business or negatively impacts customer relationships, as well as cybersecurity
incidents involving data shared with third parties; and
Recruitment and retention of senior management, other key employees and our employee base in general.
The foregoing list of important factors and other risks detailed from time to time in our reports filed with
the Securities and Exchange Commission is not exhaustive. See “Part I, Item 1A – Risk Factors,” for a more
complete discussion of these risks and uncertainties and for other risks and uncertainties. Those factors and the
other risk factors described therein are not necessarily all of the important factors that could cause actual results or
developments to differ materially from those expressed in any of our forward-looking statements. Other unknown
or unpredictable factors also could harm our results. Consequently, our actual results could be materially different
from the results described or anticipated by our forward-looking statements due to the inherent uncertainty of
estimates, forecasts and projections, and may be better or worse than anticipated. Given these uncertainties, you
should not rely on forward-looking statements. Forward-looking statements represent our estimates and
assumptions only as of the date that they were made. We expressly disclaim any duty to provide updates to forward-
looking statements, and the estimates and assumptions associated with them, after the date of this report, in order
to reflect changes in circumstances or expectations or the occurrence of unanticipated events except to the extent
required by applicable securities laws.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
In the normal course of business our financial position is routinely subject to a variety of risks. The principal
market risks (i.e., the risk of loss arising from adverse changes in market rates and prices) to which we are exposed
are fluctuations in commodity and other input prices affecting the costs of our raw materials (including, but not
limited to, increases in the costs of juice concentrates, increases in the price of aluminum for cans, as well as sugar
and other sweeteners, glucose, sucrose, milk, cream, protein, coffee and tea, all of which are used in some or many
of our products), fluctuations in energy and fuel prices, and limited availability of certain raw materials. We
generally do not use hedging agreements or alternative instruments to manage the risks associated with securing
sufficient ingredients or raw materials. We are also subject to market risks with respect to the cost of commodities
and other inputs because our ability to recover increased costs through higher pricing is limited by the competitive
environment in which we operate.
We do not use derivative financial instruments to protect ourselves from fluctuations in interest rates and
generally do not hedge against fluctuations in commodity prices.
Our gross sales to customers outside of the United States were approximately 33% and 31% of consolidated
gross sales for the years ended December 31, 2019 and 2018, respectively. Our growth strategy includes expanding
our international business. As a result, we are subject to risks from changes in foreign currency exchange rates.
During the year ended December 31, 2019, we entered into forward currency exchange contracts with financial
institutions to create an economic hedge to specifically manage a portion of the foreign exchange risk exposure
associated with certain consolidated subsidiaries’ non-functional currency denominated assets and liabilities. All
62
foreign currency exchange contracts entered into by us as of December 31, 2019 have terms of three months or less.
We do not enter into forward currency exchange contracts for speculation or trading purposes.
We have not designated our foreign currency exchange contracts as hedge transactions under FASB ASC
815. Therefore, gains and losses on our foreign currency exchange contracts are recognized in other income, net, in
the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying
economically hedged item. We do not consider the potential loss resulting from a hypothetical 10% adverse change
in quoted foreign currency exchange rates as of December 31, 2019 to be significant.
As of December 31, 2019, we had $798.0 million in cash and cash equivalents and $546.0 million in short-
term and long-term investments including certificates of deposit, commercial paper, U.S. government agency
securities, U.S. treasuries, variable rate demand notes and municipal securities (which may have an auction reset
feature). Certain of these investments are subject to general credit, liquidity, market and interest rate risks.
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The information required to be furnished in response to this Item 8 follows the signature page and Index to
Exhibits hereto at pages 70 through 115.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures – Under the supervision and with the participation of
the Company’s management, including our Chief Executive Officer and Chief Financial Officer, we have evaluated
the effectiveness of the design and operation of our disclosure controls and procedures (as defined in
Rules 13(a)-15(e) and 15(d)-15(e) of the Exchange Act) as of the end of the period covered by this report. Based
upon this evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that our disclosure
controls and procedures are effective to ensure that information we are required to disclose in reports that we file
or submit under the Exchange Act is (1) recorded, processed, summarized and reported within the time periods
specified in rules and forms of the SEC and (2) accumulated and communicated to our management, including our
principal executive and principal financial officers as appropriate to allow timely decisions regarding required
disclosures.
Management’s Report on Internal Control Over Financial Reporting – Our management is responsible for
establishing and maintaining adequate internal control over financial reporting, as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f). Under the supervision and with the participation of our management, including our
Chief Executive Officer and Chief Financial Officer, our management conducted an evaluation of the effectiveness
of our internal control over financial reporting as of December 31, 2019, based on the framework in Internal
Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission. Based on our management’s evaluation under the framework in Internal Control - Integrated
Framework (2013), our management concluded that our internal control over financial reporting was effective as
of December 31, 2019.
Our internal control over financial reporting as of December 31, 2019, has been audited by Deloitte &
Touche LLP, an independent registered public accounting firm, as stated in their attestation report, which is included
herein.
Changes in Internal Control Over Financial Reporting – There were no changes in the Company’s internal
controls over financial reporting during the quarter ended December 31, 2019, that have materially affected, or are
reasonably likely to materially affect, our internal control over financial reporting.
63
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of
Monster Beverage Corporation
Corona, California
Opinion on Internal Control over Financial Reporting
We have audited the internal control over financial reporting of Monster Beverage Corporation and
subsidiaries (the “Company”) as of December 31, 2019, based on criteria established in Internal Control —
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission
(“COSO”). In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2019, based on criteria established in Internal Control — Integrated Framework
(2013) issued by COSO.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States) (“PCAOB”), the consolidated financial statements and financial statement schedule as of and for
the year ended December 31, 2019, of the Company and our report dated February 28, 2020, expressed an
unqualified opinion on those financial statements and financial statement schedule.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the
accompanying Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express
an opinion on the Company’s internal control over financial reporting based on our audit. We are a public
accounting firm registered with the PCAOB and are required to be independent with respect to the Company in
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial
reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s
assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that the
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies
or procedures may deteriorate.
/s/ DELOITTE & TOUCHE LLP
Costa Mesa, California
February 28, 2020
64
ITEM 9B. OTHER INFORMATION
None.
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
The information required by this item regarding our directors is included under the caption “Proposal One –
Election of Directors” in our Proxy Statement for our 2020 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2019 (the “2020 Proxy Statement”) and
is incorporated herein by reference.
Information concerning compliance with Section 16(a) of the Exchange Act is included under the caption
“Delinquent Section 16(a) Reports” in our 2020 Proxy Statement and is incorporated herein by reference.
Information concerning the Audit Committee and the Audit Committee Financial Expert is reported under
the caption “Audit Committee; Report of the Audit Committee; Duties and Responsibilities” in our 2020 Proxy
Statement and is incorporated herein by reference.
Code of Business Conduct and Ethics
We have adopted a Code of Business Conduct and Ethics that applies to all our directors, officers (including
our principal executive officer, principal financial officer, principal accounting officer and controllers) and
employees. The Code of Business Conduct and Ethics and any amendment thereto, as well as any waivers that are
at
required
http://investors.monsterbevcorp.com/governance.cfm or at no cost to you by writing or telephoning us at the
following address or telephone number:
the SEC or NASDAQ, may be obtained
to be disclosed by
rules of
the
Monster Beverage Corporation
1 Monster Way
Corona, CA 92879
(951) 739-6200
(800) 426-7367
ITEM 11. EXECUTIVE COMPENSATION
Information concerning the compensation of our directors and executive officers and Compensation
Committee Interlocks and Insider Participation is reported under the captions “Compensation Discussion and
Analysis,” and “Compensation Committee,” respectively, in our 2020 Proxy Statement and is incorporated herein
by reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS
The disclosure set forth in Item 5, “Market for the Registrant’s Common Equity, Related Stockholder
Matters and Issuer Repurchases of Equity Securities”, of this report is incorporated herein.
Information concerning the beneficial ownership of the Company’s Common Stock of (a) those persons
known to the Company to be the beneficial owners of more than 5% of the Company’s common stock; (b) each of
the Company’s directors and nominees for director; and (c) the Company’s executive officers and all of the
Company’s current directors and executive officers as a group is reported under the caption “Principal Stockholders
and Security Ownership of Management” in our 2020 Proxy Statement and is incorporated herein by reference.
65
Information concerning shares of the Company’s Common Stock authorized for issuance under the
Company’s equity compensation plans is reported under the caption “Employee Equity Compensation Plan
Information” in our 2020 Proxy Statement and is incorporated herein by reference.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR
INDEPENDENCE
Information concerning certain relationships and related transactions is reported under the caption “Certain
Relationships and Related Transactions and Director Independence” in our 2020 Proxy Statement and is
incorporated herein by reference.
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
Information concerning our accountant fees and our Audit Committee’s pre-approval of audit and
permissible non-audit services of independent auditors is reported under the captions “Principal Accounting Firm
Fees” and “Pre-Approval of Audit and Non-Audit Services,” respectively, in our 2020 Proxy Statement and is
incorporated herein by reference.
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
PART IV
(a) The following documents are filed as a part of this Form 10-K:
Report of Independent Registered Public Accounting Firm
Financial Statements:
Consolidated Balance Sheets as of December 31, 2019 and 2018
Consolidated Statements of Income for the years ended December 31, 2019, 2018 and 2017
Consolidated Statements of Comprehensive Income for the years ended December 31, 2019,
2018 and 2017
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2019,
2018 and 2017
Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and
2017
Notes to Consolidated Financial Statements
Financial Statement Schedule:
71
74
75
76
77
78
80
Valuation and Qualifying Accounts for the years ended December 31, 2019, 2018 and 2017
115
Exhibits:
The Exhibits listed in the Index of Exhibits, which appears immediately preceding the
signature page and is incorporated herein by reference, as filed as part of this Form 10-K.
ITEM 16. FORM 10-K SUMMARY
None
66
INDEX TO EXHIBITS
The following designated exhibits, as indicated below, are either filed or furnished, as applicable herewith
or have heretofore been filed or furnished with the Securities and Exchange Commission under the Securities Act
of 1933, as amended, or the Securities Exchange Act of 1934, as amended, as indicated by footnote.
2.1
2.1.1
2.2
3.1
3.2
4.1*
10.1
10.2
10.3
10.4+
10.5+
10.6+
10.7+
10.8+
10.9+
10.10+
10.11+
10.12+
10.13+
Transaction Agreement, dated as of August 14, 2014, by and among Monster Beverage Corporation,
New Laser Corporation, New Laser Merger Corp, The Coca-Cola Company and European
Refreshments (incorporated by reference to Exhibit 2.1 to our Form 8-K dated August 18, 2014).
Amendment to Transaction Agreement, dated as of March 16, 2018, by and among Monster
Beverage Corporation, New Laser Corporation, New Laser Merger Corp., The Coca-Cola Company
and European Refreshments (incorporated by reference to Exhibit 2.1 to our Form 8-K dated
March 20, 2018).
Asset Transfer Agreement, dated as of August 14, 2014, by and among Monster Beverage
Corporation, New Laser Corporation and The Coca-Cola Company (incorporated by reference to
Exhibit 2.2 to our Form 8-K dated August 18, 2014).
Certificate of Incorporation of the Company, as amended (incorporated by reference to Exhibit 3.1
to our Form 10-K dated November 7, 2016).
Second Amended and Restated By-laws of the Company (incorporated by reference to Exhibit 3.2 to
our Form 8-K dated April 16, 2018).
Description of Common Stock.
Amended and Restated Distribution Coordination Agreement, dated as of June 12, 2015, between
Monster Energy Company and The Coca-Cola Company (incorporated by reference to Exhibit 10.1
to our Form 10-Q dated August 10, 2015).
Amended and Restated International Distribution Coordination Agreement, dated as of June 12,
2015, between Monster Energy Ltd. and Monster Energy Company and The Coca-Cola Company
(incorporated by reference to Exhibit 10.2 to our Form 10-Q dated August 10, 2015).
Form of Indemnification Agreement (to be provided by Monster Beverage Corporation to its
directors and officers) (incorporated by reference to Exhibit 10.1 to our Form 8-K dated June 11,
2019).
Hansen Natural Corporation 2001 Amended and Restated Stock Option Plan (incorporated by
reference to Exhibit A to our Proxy Statement dated September 25, 2007).
Form of Restricted Stock Unit Agreement pursuant to the 2009 Hansen Natural Corporation Stock
Incentive Plan for Non-Employee Directors (incorporated by reference to Exhibit 10.1 to our
Form 10-K dated August 5, 2016).
Form of Restricted Stock Agreement (incorporated by reference to Exhibit 10.1 to our Form 10-Q
dated August 9, 2011).
Monster Beverage Corporation 2011 Omnibus Incentive Plan (incorporated by reference to
Exhibit 10.1 to our Form 8-K dated May 24, 2011).
Employment Agreement between Monster Beverage Corporation and Rodney C. Sacks
(incorporated by reference to Exhibit 10.1 to our Form 8-K dated March 19, 2014).
Employment Agreement between Monster Beverage Corporation and Hilton H. Schlosberg
(incorporated by reference to Exhibit 10.2 to our Form 8-K dated March 19, 2014).
Form of Stock Option Agreement (incorporated by reference to Exhibit 10.10 to our Form 10-K
dated March 1, 2018).
Form of Stock Option Agreement of Chief Executive Officer and President and Chief Financial
Officer (incorporated by reference to Exhibit 10.11 to our Form 10-K dated March 1, 2018).
Monster Beverage Corporation 2017 Compensation Plan for Non-Employee Directors (incorporated
by reference to Exhibit 4.1 to our Form S-8 dated June 21, 2017).
Monster Beverage Corporation Deferred Compensation Plan for Non-Employee Directors
(incorporated by reference to Exhibit 4.2 to our Form S-8 dated June 21, 2017).
67
10.14+
21*
23*
31.1*
31.2*
32.1*
32.2*
101*
104*
Amended and Restated Monster Beverage Corporation Deferred Compensation Plan (incorporated
by reference to Exhibit 10.14 to our Form 10-K dated March 1, 2018).
Subsidiaries
Consent of Independent Registered Public Accounting Firm
Certification by CEO pursuant to Rule 13A-14(a) or 15D-14(a) of the Securities Exchange Act of
1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 *
Certification by CFO pursuant to Rule 13A-14(a) or 15D-14(a) of the Securities Exchange Act of
1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 *
Certification by CEO pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 *
Certification by CFO pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 *
The following materials from Monster Beverage Corporation’s Annual Report on Form 10-K for the
fiscal year ended December 31, 2019 are furnished herewith, formatted in iXBRL (Inline eXtensible
Business Reporting Language): (i) Consolidated Balance Sheets as of December 31, 2019 and 2018,
(ii) Consolidated Statements of Income for the years ended December 31, 2019, 2018 and 2017,
(iii) Consolidated Statements of Comprehensive Income for the years ended December 31, 2019, 2018
and 2017, (iv) Consolidated Statements of Stockholders’ Equity for the years ended December 31,
2019, 2018 and 2017, (v) Consolidated Statements of Cash Flows for the years ended December 31,
2019, 2018 and 2017, and (vi) Notes to Consolidated Financial Statements.
The cover page from Monster Beverage Corporation’s Annual Report on Form 10-K for the fiscal
year ended December 31, 2019, formatted in iXBRL (Inline eXtensible Business Reporting Language)
and contained in Exhibit 101.
Filed herewith.
*
+ Management contract or compensatory plans or arrangements.
68
SIGNATURES
Pursuant to the requirements of Sections 13 or 15(d) of the Securities Exchange Act of 1934, as amended,
the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
MONSTER BEVERAGE CORPORATION
/s/ RODNEY C. SACKS
Rodney C. Sacks
Chairman of the Board
Date: February 28, 2020
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by
the following persons on behalf of the registrant in the capacities and on the dates indicated.
Signature
Title
/s/ RODNEY C. SACKS
Rodney C. Sacks
Chairman of the Board of
Directors and Chief Executive
Officer (principal executive officer)
/s/ HILTON H. SCHLOSBERG
Hilton H. Schlosberg
Vice Chairman of the Board of
Directors, President, Chief
Operating Officer, Chief
Financial Officer and Secretary
(principal financial officer,
controller and principal
accounting officer)
/s/ KATHLEEN E. CIARAMELLO
Kathleen E. Ciaramello
Director
/s/ GARY P. FAYARD
Gary P. Fayard
/s/ MARK J. HALL
Mark J. Hall
/s/ JEANNE P. JACKSON
Jeanne P. Jackson
/s/ STEVEN G. PIZULA
Steven G. Pizula
/s/ BENJAMIN M. POLK
Benjamin M. Polk
/s/ SYDNEY SELATI
Sydney Selati
/s/ MARK S. VIDERGAUZ
Mark S. Vidergauz
Director
Director
Director
Director
Director
Director
Director
69
Date
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
February 28, 2020
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND FINANCIAL STATEMENT
SCHEDULE
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2019 and 2018
Consolidated Statements of Income for the years ended December 31, 2019, 2018 and 2017
Consolidated Statements of Comprehensive Income for the years ended December 31, 2019,
2018 and 2017
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2019,
2018 and 2017
Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and 2017
Notes to Consolidated Financial Statements
Financial Statement Schedule – Valuation and Qualifying Accounts for the years ended December 31,
2019, 2018 and 2017
Page
71
74
75
76
77
78
80
115
70
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of
Monster Beverage Corporation
Corona, California
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Monster Beverage Corporation and
subsidiaries (the “Company”) as of December 31, 2019 and 2018, the related consolidated statements of income,
comprehensive income, stockholders’ equity and cash flows, for each of the three years in the period ended
December 31, 2019, and the related notes and the schedule listed in the Index at Item 15(a) (collectively referred to
as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the
financial position of the Company as of December 31, 2019 and 2018, and the results of its operations and its cash
flows for each of the three years in the period ended December 31, 2019, in conformity with accounting principles
generally accepted in the United States of America.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States) (“PCAOB”), the Company’s internal control over financial reporting as of December 31, 2019,
based on criteria established in Internal Control–Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission and our report dated February 28, 2020, expressed an
unqualified opinion on the Company’s internal control over financial reporting.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to
express an opinion on the Company’s financial statements based on our audits. We are a public accounting firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission
and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of
material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and
disclosures in the financial statements. Our audits also included evaluating the accounting principles used and
significant estimates made by management, as well as evaluating the overall presentation of the financial statements.
We believe that our audits provide a reasonable basis for our opinion.
Critical Audit Matter
The critical audit matter communicated below is a matter arising from the current-period audit of the
financial statements that was communicated or required to be communicated to the Audit Committee and that (1)
relates to accounts or disclosures that are material to the financial statements and (2) involved our especially
challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any
way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical audit
matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it
relates.
71
Accrued Promotional Allowances — Refer to Note 2 to the financial statements
Critical Audit Matter Description
The Company’s promotional and other allowances are calculated based on various programs with its
bottlers/distributors and retail customers, and accruals are established during the year for its anticipated liabilities.
These accruals are based on agreed-upon terms as well as the Company’s historical experience with similar
programs and require management’s judgment with respect to estimating consumer participation and/or distributor
and retail customer performance levels. Promotional and other allowances primarily include consideration given to
bottlers/distributors or retail customers, including, but not limited to, the following: (i) discounts granted off list
prices to support price promotions to end consumers by retailers; (ii) reimbursements given to bottlers/distributors
for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances, and other
fees for both new and existing products; (iii) agreed share of fees given to bottlers/distributors and/or directly to
retailers for advertising, in-store marketing, and promotional activities; (iv) agreed share of slotting, shelf space
allowances, and other fees given directly to retailers, club stores and/or wholesalers; (v) incentives given to
bottlers/distributors and/or retailers for achieving or exceeding certain predetermined sales goals; (vi) discounted
or free products; (vii) contractual fees given to bottlers/distributors related to sales made by the Company directly
to certain customers that fall within the bottlers’/distributors’ sales territories; and (viii) certain commissions paid
based on sales to bottlers/distributors. The length of promotional programs can vary from as little as one day, for
one-time events, to as long as one year based on the agreed-upon terms. The nature of such programs is determined
on a per retail customer basis, and in certain instances, the same program is set for multiple retail customers. The
promotional expenditures are recorded as a reduction to net sales in the period the underlying sale occurs. Total
promotional expenditures included as a reduction to net sales were $666.9 million for the year ended December 31,
2019, and accrued promotional allowances were $166.8 million as of December 31, 2019.
We identified accrued promotional allowances as a critical audit matter because of the extent and subjective
nature of management judgment required with respect to estimating consumer participation and/or distributor and
retail customer performance levels and future promotional claims.
How the Critical Audit Matter Was Addressed in the Audit
Our audit procedures over accrued promotional allowances, with respect to management’s judgment
regarding levels of consumer participation and/or distributor and retail customer performance levels and future
promotional claims, included the following, among others:
We tested the effectiveness of controls over accrued promotional allowances, including those controls
pertaining to management’s estimation of future promotional claims.
We selected a sample of accrued promotional allowances recorded for specific distributors and retail
customers and sent confirmation requests of the accrual recorded and key terms of the agreement
directly to the distributor or retail customer. We compared the confirmation response to the accrued
amount recorded by the Company. In instances of nonreplies to our confirmation request from the
distributor or retail customer, we performed alternative procedures as follows: (1) developing an
expectation of the accrual using current-year claim and payment data, and/or (2) vouching known claim
submissions, unpaid as of period-end, to underlying supporting documentation.
We tested the promotional expenditure amount recorded as a reduction to net sales and assessed the
reasonableness of management’s estimate by developing an expectation of the amount, based on
historical promotional expenditure amounts recorded as a percentage of sales, and compared our
expectation to the recorded promotional expenditure amount.
72
We performed inquiries with the Company’s sales and marketing personnel to corroborate our
understanding of new and existing promotional programs that may alter the relationship between gross
sales and promotional allowances, as such programs are considered by management when estimating
future promotional claims.
We evaluated management’s ability to estimate promotional allowances by comparing the actual
promotional allowances subsequently paid to the original estimates of management.
/s/ DELOITTE & TOUCHE LLP
Costa Mesa, California
February 28, 2020
We have served as the Company’s auditor since 1991.
73
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2019 AND 2018 (In Thousands, Except Par Value)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Prepaid expenses and other current assets
Prepaid income taxes
Total current assets
INVESTMENTS
PROPERTY AND EQUIPMENT, net
DEFERRED INCOME TAXES
GOODWILL
OTHER INTANGIBLE ASSETS, net
OTHER ASSETS
December 31, December 31,
2019
2018
$
797,957
533,063
540,330
360,731
54,868
29,360
2,316,309
12,905
298,640
84,777
1,331,643
1,052,105
53,973
$
637,513
320,650
484,562
277,705
44,909
38,831
1,804,170
—
243,051
85,687
1,331,643
1,045,878
16,462
Total Assets
$
5,150,352
$
4,526,891
LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable
Accrued liabilities
Accrued promotional allowances
Deferred revenue
Accrued compensation
Income taxes payable
Total current liabilities
DEFERRED REVENUE
OTHER LIABILITIES
COMMITMENTS AND CONTINGENCIES (Note 12)
STOCKHOLDERS’ EQUITY:
Common stock - $0.005 par value; 1,250,000 shares authorized;
636,460 shares issued and 536,698 shares outstanding as of December 31, 2019;
630,970 shares issued and 543,676 shares outstanding as of December 31, 2018
Additional paid-in capital
Retained earnings
Accumulated other comprehensive loss
Common stock in treasury, at cost; 99,762 and 87,294 shares as of December 31, 2019
and December 31, 2018, respectively
Total stockholders’ equity
$
$
274,045
114,075
166,761
44,237
47,262
14,717
661,097
248,760
112,507
145,741
44,045
39,903
10,189
601,145
287,469
312,224
30,505
2,621
3,182
4,397,511
5,022,480
(32,387)
3,155
4,238,170
3,914,645
(32,864)
(5,219,505)
4,171,281
(4,512,205)
3,610,901
Total Liabilities and Stockholders’ Equity
$
5,150,352
$
4,526,891
See accompanying notes to consolidated financial statements.
74
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017
(In Thousands, Except Per Share Amounts)
NET SALES
COST OF SALES
GROSS PROFIT
2019
2018
2017
$ 4,200,819
$ 3,807,183
$ 3,369,045
1,682,234
1,511,808
1,231,355
2,518,585
2,295,375
2,137,690
OPERATING EXPENSES
1,115,646
1,011,756
938,903
OPERATING INCOME
OTHER INCOME, NET
1,402,939
1,283,619
1,198,787
13,023
9,653
2,836
INCOME BEFORE PROVISION FOR INCOME TAXES
1,415,962
1,293,272
1,201,623
PROVISION FOR INCOME TAXES
308,127
300,268
380,945
NET INCOME
$ 1,107,835
$ 993,004
$ 820,678
NET INCOME PER COMMON SHARE:
Basic
Diluted
$
$
2.04
2.03
$
$
1.78
1.76
$
$
1.45
1.42
WEIGHTED AVERAGE NUMBER OF SHARES OF COMMON
STOCK AND COMMON STOCK EQUIVALENTS:
Basic
Diluted
542,191
557,166
566,782
546,608
564,254
577,141
See accompanying notes to consolidated financial statements.
75
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 (In Thousands)
Net income, as reported
Other comprehensive income (loss):
2019
2018
2017
$ 1,107,835
$ 993,004
$ 820,678
Change in foreign currency translation adjustment, net of tax
194
(16,957)
7,238
Available-for-sale investments:
Change in net unrealized gains (losses)
Reclassification adjustment for net gains included in net income
Net change in available-for-sale investments
Other comprehensive income (loss)
Comprehensive income
283
—
283
752
—
752
477
(16,205)
(648)
—
(648)
6,590
$ 1,108,312
$ 976,799
$ 827,268
See accompanying notes to consolidated financial statements.
76
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 (In Thousands)
Common stock
Additional
Retained
Shares Amount Paid-in Capital Earnings
Accumulated
Other
Comprehensive
Loss
Treasury stock
Shares Amount
Total
Stockholders’
Equity
Balance, January 1, 2017
623,201 $
3,116 $
4,051,245 $ 2,107,548 $
(23,249)
(56,635) $ (2,808,951) $ 3,329,709
Stock-based compensation
—
—
52,282
Exercise of stock options
6,054
30
52,596
—
—
—
—
—
—
—
52,282
—
52,626
Unrealized loss on available-for-sale
securities
Reversal of excess tax benefits from
—
—
—
—
(648)
—
—
(648)
share based payment arrangements
—
—
(5,495)
Repurchase of common stock
—
—
Foreign currency translation
—
—
—
—
—
—
—
—
—
—
(5,495)
—
(6,322)
(361,178)
(361,178)
7,238
—
—
7,238
Net income
—
—
—
820,678
—
—
—
820,678
Balance, December 31, 2017
629,255 $
3,146 $
4,150,628 $ 2,928,226 $
(16,659)
(62,957) $ (3,170,129) $ 3,895,212
Stock-based compensation
—
—
57,111
Exercise of stock options
1,715
9
27,843
—
—
—
—
—
—
—
57,111
—
27,852
Unrealized gain on available-for-sale
securities
Adjustment to excess tax benefits from
—
—
—
—
752
—
—
752
prior periods
—
2,588
—
ASU No. 2016-16 adoption
—
—
—
(6,585)
—
—
—
—
—
2,588
—
(6,585)
Repurchase of common stock
—
—
—
—
(24,337)
(1,342,076)
(1,342,076)
Foreign currency translation
—
—
—
(16,957)
—
—
(16,957)
Net income
—
—
993,004
—
—
—
993,004
Balance, December 31, 2018
630,970 $
3,155 $
4,238,170 $ 3,914,645 $
(32,864)
(87,294) $ (4,512,205) $ 3,610,901
Stock-based compensation
—
—
63,356
Exercise of stock options
5,490
27
92,336
—
—
—
—
—
—
—
63,356
—
92,363
Unrealized gain on available-for-sale
securities
Adjustment to excess tax benefits from
—
—
—
—
283
—
—
283
prior periods
—
—
3,649
Repurchase of common stock
—
—
Foreign currency translation
—
—
—
—
—
—
—
—
—
—
3,649
—
(12,468)
(707,300)
(707,300)
194
—
—
194
Net income
—
—
—
1,107,835
—
—
—
1,107,835
Balance, December 31, 2019
636,460 $
3,182 $
4,397,511 $ 5,022,480 $
(32,387)
(99,762) $ (5,219,505) $ 4,171,281
See accompanying notes to consolidated financial statements.
77
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 (In Thousands)
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Gain on disposal of property and equipment
Stock-based compensation
Deferred income taxes
Effect on cash of changes in operating assets and liabilities:
Accounts receivable
TCCC Transaction receivable
Distributor receivables
Inventories
Prepaid expenses and other assets
Prepaid income taxes
Accounts payable
Accrued liabilities
Accrued promotional allowances
Accrued distributor terminations
Accrued compensation
Income taxes payable
Other liabilities
Deferred revenue
Net cash provided by operating activities
CASH FLOWS FROM INVESTING ACTIVITIES:
Sales of available-for-sale investments
Proceeds from sale of property and equipment
Purchases of available-for-sale investments
Purchases of property and equipment
Additions to intangibles
Increase in other assets
Net cash (used in) provided by investing activities
CASH FLOWS FROM FINANCING ACTIVITIES:
Principal payments on debt
Issuance of common stock
Purchases of common stock held in treasury
Net cash used in financing activities
Effect of exchange rate changes on cash and cash equivalents
NET INCREASE IN CASH AND CASH EQUIVALENTS
CASH AND CASH EQUIVALENTS, beginning of year
CASH AND CASH EQUIVALENTS, end of year
SUPPLEMENTAL INFORMATION:
Cash paid during the year for:
Interest
Income taxes
2019
2018
2017
$
1,107,835
$
993,004
$
820,678
64,814
(252)
63,356
1,263
(66,411)
—
6,470
(85,222)
(13,774)
9,481
28,832
(14,297)
21,943
279
7,228
8,105
(1,030)
(24,858)
1,113,762
851,436
1,239
(1,067,736)
(101,661)
(8,737)
(1,265)
(326,724)
56,979
(783)
57,111
(510)
(48,370)
—
9,958
(26,146)
(6,682)
98,716
9,852
18,145
11,719
(91)
5,477
1,943
1,526
(19,967)
1,161,881
1,181,484
4,295
(826,084)
(61,941)
(12,984)
(11,814)
272,956
(13,569)
92,363
(707,300)
(628,506)
(1,886)
27,851
(1,342,076)
(1,316,111)
48,887
(1,161)
52,282
67,935
11,822
125,000
4,716
(88,867)
(2,396)
(71,332)
29,579
(4,499)
21,135
(8,172)
4,491
(3,590)
1,095
(19,872)
987,731
533,183
1,416
(971,813)
(83,435)
(9,693)
(1,199)
(531,541)
(2,583)
52,626
(361,178)
(311,135)
1,912
(9,835)
5,985
160,444
637,513
797,957
$
108,891
528,622
637,513
$
151,040
377,582
528,622
$
$
$
320
293,810
$
$
60
200,767
$
$
75
389,490
See accompanying notes to consolidated financial statements.
78
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017
SUPPLEMENTAL DISCLOSURE OF NON-CASH ITEMS:
Accrued liabilities included additions to intangibles of $12.8 million, $10.8 million and $3.7 million as of
December 31, 2019, 2018 and 2017, respectively.
Accounts payable included purchases of available-for-sale short-term investments of $8.7 million as of
December 31, 2019.
See accompanying notes to consolidated financial statements.
79
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Organization – Monster Beverage Corporation (the “Company”) was incorporated in the state of Delaware.
The Company is a holding company and has no operating business except through its consolidated subsidiaries.
Nature of Operations – The Company develops, markets, sells and distributes energy drink beverages and
concentrates for energy drink beverages, primarily under the following brand names: Monster Energy®, Monster
Energy Ultra®, Monster Rehab®, Monster MAXX®, Java Monster®, Muscle Monster®, Espresso Monster®,
Caffé Monster®, Punch Monster®, Juice Monster®, Monster Hydro®, Monster HydroSport Super Fuel®,
Predator®, Reign Total Body FuelTM, Reign InfernoTM Thermogenic Fuel, Monster Dragon Tea®, NOS®, Full
Throttle®, Burn®, Mother®, Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®,
BU®, Gladiator®, Samurai® and Live+®.
Basis of Presentation – The accompanying consolidated financial statements have been prepared in
accordance with accounting principles generally accepted in the United States of America (“GAAP”) and include
the accounts of the Company and its consolidated subsidiaries.
Principles of Consolidation – The Company consolidates all entities that it controls by ownership of a
majority voting interest. All intercompany balances and transactions have been eliminated in consolidation.
Business Combinations – Business acquisitions are accounted for in accordance with Financial Accounting
Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 805 “Business Combinations”. FASB
ASC 805 requires the reporting entity to identify the acquirer, determine the acquisition date, recognize and measure
the identifiable tangible and intangible assets acquired, the liabilities assumed and any non-controlling interest in
the acquired entity, and recognize and measure goodwill or a gain from the purchase. The acquiree’s results are
included in the Company’s consolidated financial statements from the date of acquisition. Assets acquired and
liabilities assumed are recorded at their fair values and the excess of the purchase price over the amounts assigned
is recorded as goodwill. Adjustments to fair value assessments are recorded to goodwill over the measurement
period (not longer than twelve months). The acquisition method also requires that acquisition-related transaction
and post-acquisition restructuring costs be charged to expense and requires the Company to recognize and measure
certain assets and liabilities including those arising from contingencies and contingent consideration in a business
combination.
Cash and Cash Equivalents – The Company considers all highly liquid investments with an original
maturity of three months or less from date of purchase to be cash equivalents. Throughout the year, the Company
has had amounts on deposit at financial institutions that exceed the federally insured limits. The Company has not
experienced any loss as a result of these deposits and does not expect to incur any losses in the future.
Investments – The Company’s investments in debt securities are classified as either held-to-maturity,
available-for-sale or trading, in accordance with FASB ASC 320. Held-to-maturity securities are those securities
that the Company has the positive intent and ability to hold until maturity. Trading securities are those securities
that the Company intends to sell in the near term. All other securities not included in the held-to-maturity or trading
category are classified as available-for-sale. Held-to-maturity securities are recorded at amortized cost which
approximates fair market value. Trading securities are carried at fair value with unrealized gains and losses charged
to earnings. Available-for-sale securities are carried at fair value with unrealized gains and losses recorded within
accumulated other comprehensive loss as a separate component of stockholders’ equity. FASB ASC 820 defines
fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction
between market participants at the measurement date. FASB ASC 820 also establishes a fair value hierarchy which
requires an entity to maximize the use of observable inputs, where available (See Note 5). Under FASB ASC 320-
10-35, a security is considered to be other-than-temporarily impaired if the present value of cash flows expected to
be collected are less than the security’s amortized cost basis (the difference being defined as the “Credit Loss”) or
80
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
if the fair value of the security is less than the security’s amortized cost basis and the investor intends, or will be
required, to sell the security before recovery of the security’s amortized cost basis. If an other-than-temporary
impairment exists, the charge to earnings is limited to the amount of Credit Loss if the investor does not intend to
sell the security, and will not be required to sell the security, before recovery of the security’s amortized cost basis.
Any remaining difference between fair value and amortized cost is recognized in other comprehensive loss, net of
applicable taxes. The Company evaluates whether the decline in fair value of its investments is other-than-
temporary at each quarter-end. This evaluation consists of a review by management, and includes market pricing
information and maturity dates for the securities held, market and economic trends in the industry and information
on the issuer’s financial condition and, if applicable, information on the guarantors’ financial condition. Factors
considered in determining whether a loss is temporary include the length of time and extent to which the
investment’s fair value has been less than its cost basis, the financial condition and near-term prospects of the issuer
and guarantors, including any specific events which may influence the operations of the issuer and the Company’s
intent and ability to retain the investment for a reasonable period of time sufficient to allow for any anticipated
recovery of fair value.
Accounts Receivable – The Company evaluates the collectability of its trade accounts receivable based on
a number of factors. In circumstances where the Company becomes aware of a specific customer’s inability to meet
its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded, which reduces
the recognized receivable to the estimated amount the Company believes will ultimately be collected. In addition
to specific customer identification of potential bad debts, bad debt charges are recorded based on the Company’s
recent loss history and an overall assessment of past due trade accounts receivable outstanding. In accordance with
FASB ASC 210-20-45, in its consolidated balance sheets, the Company has presented accounts receivable, net of
promotional allowances, only for those customers that it allows net settlement. All other accounts receivable and
related promotional allowances are shown on a gross basis.
Inventories – Inventories are valued at the lower of first-in, first-out, cost or market value (net realizable
value).
Property and Equipment – Property and equipment are stated at cost. Depreciation of furniture and fixtures,
office and computer equipment, computer software, equipment, and vehicles is based on their estimated useful lives
(three to ten years) and is calculated using the straight-line method. Amortization of leasehold improvements is
based on the lesser of their estimated useful lives or the terms of the related leases and is calculated using the
straight-line method. Normal repairs and maintenance costs are expensed as incurred. Expenditures that materially
increase values or extend useful lives are capitalized. The related costs and accumulated depreciation of disposed
assets are eliminated and any resulting gain or loss on disposition is included in net income.
Goodwill – The Company records goodwill when the consideration paid for an acquisition exceeds the fair
value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead
goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of
impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not
that the fair value of a reporting unit is less than its carrying value. If the Company determines that the fair value is
less than the carrying value, the Company will use a two-step process to determine the amount of goodwill
impairment. The first step requires comparing the fair value of the reporting unit to its net book value, including
goodwill. A potential impairment exists if the fair value of the reporting unit is lower than its net book value. The
second step of the process, performed only if a potential impairment exists, involves determining the difference
between the fair value of the reporting unit's net assets, other than goodwill, and the fair value of the reporting unit.
An impairment charge is recognized for the excess of the carrying value of goodwill over its implied fair value. For
the years ended December 31, 2019, 2018 and 2017 there were no impairments recorded.
Other Intangibles – Other Intangibles are comprised primarily of trademarks that represent the Company’s
exclusive ownership of the Monster Energy®, ®, Monster Energy Ultra®, Monster Dragon Tea®, Unleash the
81
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Beast!®, Monster Rehab®, Monster MAXX®, Java Monster®, Muscle Monster®, Espresso Monster®, Caffé
Monster®, Punch Monster®, Juice Monster®, Monster Hydro®, Monster HydroSport Super Fuel®, Caffé
Monster®, Reign Total Body FuelTM, Reign InfernoTM, Predator®, NOS®, Full Throttle®, Burn®, Mother®,
Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®, BU®, Gladiator® and Samurai®
trademarks, all used in connection with the manufacture, sale and distribution of beverages. The Company also
owns a number of other trademarks, flavors and formulas in the United States, as well as in a number of countries
around the world. In accordance with FASB ASC 350, intangible assets with indefinite lives are not amortized but
instead are measured for impairment at least annually, or when events indicate that an impairment exists. The
Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated
fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes
its trademarks with finite useful lives over their respective useful lives. For the years ended December 31, 2019,
2018 and 2017 there were no impairments recorded.
Leases – See Note 3.
Long-Lived Assets – Management regularly reviews property and equipment and other long-lived assets,
including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more
frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable.
If there is indication of impairment, management then prepares an estimate of future cash flows (undiscounted and
without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows
are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its
estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate
commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash
flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected
future conditions. For the years ended December 31, 2019, 2018 and 2017, there were no impairment indicators
identified. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost
to sell.
Foreign Currency Translation and Transactions – The accounts of the Company’s foreign subsidiaries are
translated in accordance with FASB ASC 830. Foreign currency transaction gains and losses are recognized in other
expense, net, at the time they occur. Net foreign currency exchange gains or losses resulting from the translation of
assets and liabilities of foreign subsidiaries whose functional currency is not the U.S. dollar are recorded as a part
of accumulated other comprehensive loss in stockholders’ equity. Unrealized foreign currency exchange gains and
losses on certain intercompany transactions that are of a long-term investment nature (i.e., settlement is not planned
or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive loss in stockholders’
equity. During the years ended December 31, 2019, 2018 and 2017, the Company entered into forward currency
exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the
foreign exchange risk exposure associated with certain consolidated subsidiaries non-functional currency
denominated assets and liabilities. All foreign currency exchange contracts outstanding as of December 31, 2019
have terms of three months or less. The Company does not enter into forward currency exchange contracts for
speculation or trading purposes.
The Company has not designated its foreign currency exchange contracts as hedge transactions under FASB
ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in
other income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value
of the underlying economically hedged item. For the years ended December 31, 2019, 2018 and 2017, aggregate
foreign currency transaction losses, including the gains or losses on forward currency exchange contracts, amounted
to $4.1 million, $4.0 million and $3.3 million, respectively, and have been recorded in other income, net, in the
accompanying consolidated statements of income.
Revenue Recognition – See Note 2.
82
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Cost of Sales – Cost of sales consists of the costs of flavors, concentrates and/or beverage bases, the costs
of raw materials utilized in the manufacture of beverages, co-packing fees, repacking fees, in-bound freight charges,
as well as internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company’s finished
products and certain quality control costs. In addition, the Company includes in costs of sales certain costs such as
depreciation, amortization and payroll costs that relate to the direct manufacture by the Company of certain flavors
and concentrates. Raw materials account for the largest portion of cost of sales. Raw materials include cans, bottles,
other containers, flavors, ingredients and packaging materials.
Operating Expenses – Operating expenses include selling expenses such as distribution expenses to
transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising,
sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials and premium
items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such
costs as payroll costs, travel costs, professional service fees including legal fees, termination payments made to
certain of the Company’s prior distributors, depreciation and other general and administrative costs.
Freight-Out Costs – For the years ended December 31, 2019, 2018 and 2017, freight-out costs amounted
to $122.5 million, $128.5 million and $91.9 million, respectively, and have been recorded in operating expenses in
the accompanying consolidated statements of income.
Advertising and Promotional Expenses – The Company accounts for advertising production costs by
expensing such production costs the first time the related advertising takes place. A significant amount of the
Company’s promotional expenses result from payments under endorsement and sponsorship contracts. Accounting
for endorsement and sponsorship payments is based upon specific contract provisions. Generally, endorsement and
sponsorship payments are expensed on a straight-line basis over the term of the contract after giving recognition to
the periodic performance compliance provisions of the contracts. Advertising and promotional expenses, including,
but not limited to, production costs amounted to $391.6 million, $353.9 million and $324.0 million for the years
ended December 31, 2019, 2018 and 2017, respectively. Advertising and promotional expenses are included in
operating expenses in the accompanying consolidated statements of income.
Income Taxes – The Company utilizes the liability method of accounting for income taxes as set forth in
FASB ASC 740. Under the liability method, deferred taxes are determined based on the temporary differences
between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during
the years in which the basis differences reverse. A valuation allowance is recorded when it is more likely than not
that some of the deferred tax assets will not be realized. In determining the need for valuation allowances the
Company considers projected future taxable income and the availability of tax planning strategies. If in the future
the Company determines that it would not be able to realize its recorded deferred tax assets, an increase in the
valuation allowance would be recorded, decreasing earnings in the period in which such determination is made.
The Company assesses its income tax positions and records tax benefits for all years subject to examination
based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date.
For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company
has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing
authority that has full knowledge of all relevant information. For those income tax positions where there is less than
50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements.
Stock-Based Compensation – The Company accounts for stock-based compensation under the provisions
of FASB ASC 718. The Company records compensation expense for employee stock options based on the
estimated fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula. The
Company records compensation expense for non-employee stock options based on the estimated fair value of the
options as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the
stock option is reached or (2) the date at which the non-employee’s performance is complete, using the Black-
83
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Scholes-Merton option pricing formula. Stock-based compensation cost for restricted stock awards and restricted
stock units is measured based on the closing fair market value of the Company’s common stock at the date of grant.
In the event that the Company has the option and intent to settle a restricted stock unit in cash, the award is classified
as a liability and revalued at each balance sheet date. See Note 15.
Net Income Per Common Share – In accordance with FASB ASC 260, net income per common share, on a
basic and diluted basis, is presented for all periods. Basic net income per share is computed by dividing net income
by the weighted average number of common shares outstanding during each period. Diluted net income per share
is computed by dividing net income by the weighted average number of common and dilutive common equivalent
shares outstanding. The calculation of common equivalent shares assumes the exercise of dilutive stock options,
net of assumed treasury share repurchases at average market prices, as applicable.
Concentration of Risk – Certain of the Company’s products utilize components (raw materials and/or co-
packing services) from a limited number of sources. A disruption in the supply of such components could
significantly affect the Company’s revenues from those products, as alternative sources of such components may
not be available at commercially reasonable rates or within a reasonably short time period. The Company continues
to endeavor to secure the availability of alternative sources for such components and minimize the risk of any
disruption in production.
The Coca-Cola Company (“TCCC”),
through certain wholly-owned subsidiaries (the “TCCC
Subsidiaries”), accounted for approximately 2%, 3% and 18% of the Company’s net sales for the years ended
December 31, 2019, 2018 and 2017, respectively. As part of TCCC’s North America Refranchising initiative (the
“North America Refranchising”), the territories of certain TCCC Subsidiaries have been transitioned to certain
independent/non wholly-owned TCCC bottlers/distributors. Accordingly, the Company’s percentage of net sales
classified as sales to the TCCC Subsidiaries decreased for the years ended December 31, 2019, 2018 and 2017.
Coca-Cola Consolidated, Inc. accounted for approximately 13% of the Company’s net sales for the years
ended December 31, 2019, 2018 and 2017.
Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 12% and 6% of the Company’s net
sales for the years ended December 31, 2019, 2018 and 2017, respectively.
Coca-Cola European Partners accounted for approximately 10%, 10% and 9% of the Company’s net sales
for the years ended December 31, 2019, 2018 and 2017, respectively.
Credit Risk – The Company sells its products nationally and internationally, primarily to bottlers and full
service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military. The
Company performs ongoing credit evaluations of its customers and generally does not require collateral. The
Company maintains reserves for estimated credit losses, and historically, such losses have been within
management’s expectations.
Fair Value of Financial Instruments – The carrying value of the Company’s financial instruments, including
cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities, approximate fair value due
to the relatively short maturity of the respective instruments.
Use of Estimates – The preparation of the consolidated financial statements in conformity with GAAP
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of
revenues and expenses during the reporting period. Actual results could differ from those estimates.
84
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Recent Accounting Pronouncements
Recently issued accounting pronouncements not yet adopted
In December 2019, the FASB issued Accounting Standards Update (“ASU”) 2019-12, “Simplifying the
Accounting for Income Taxes”, as part of its simplification initiative to reduce the cost and complexity in accounting
for income taxes. ASU 2019-12 removes certain exceptions related to the approach for intraperiod tax allocation,
the methodology for calculating income taxes in an interim period and the recognition of deferred tax liabilities for
outside basis differences. ASU 2019-12 also amends other aspects of the guidance to help simplify and promote
consistent application of GAAP. The guidance is effective for interim and annual periods beginning after December
15, 2020, with early adoption permitted. The Company is currently evaluating the impact of ASU No. 2019-12 on
its financial position, results of operations and liquidity.
In August 2018, the FASB issued ASU No. 2018-15, “Intangibles–Goodwill and Other–Internal–Use
Software (Topic 350): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing
Arrangement That is a Service Contract.” ASU No. 2018-15 aligns the requirements for capitalizing implementation
costs incurred in a hosting arrangement that is a service contract, with the requirements for capitalizing
implementation costs incurred to develop or obtain internal-use software. ASU No. 2018-15 was effective for the
Company on a prospective or retrospective basis beginning on January 1, 2020. The adoption of ASU No. 2018-15
is not expected to have a material impact on the Company’s financial position, results of operations and liquidity.
In August 2018, the FASB issued ASU No. 2018-14, “Compensation–Retirement Benefits–Defined Benefit
Plans–General (Topic 715): Disclosure Framework–Changes to the Disclosure Requirements for Defined Benefit
Plans.” ASU No. 2018-14 removes certain disclosures that are not considered cost beneficial, clarifies certain
required disclosures and requires certain additional disclosures. ASU No. 2018-14 was effective for the Company
on a retrospective basis beginning in the year ending December 31, 2020. The adoption of ASU No. 2018-14 is not
expected to have a material impact on the Company’s financial position, results of operations and liquidity.
In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure
Framework - Changes to the Disclosure Requirements for Fair Value Measurement.” ASU No. 2018-13 removes
certain disclosure requirements related to the fair value hierarchy, modifies existing disclosure requirements related
to measurement uncertainty and adds new disclosure requirements. ASU No. 2018-13 disclosure requirements
include disclosing the changes in unrealized gains and losses for the period included in other comprehensive income
for recurring Level 3 fair value measurements held at the end of the reporting period and the range and weighted
average of significant unobservable inputs used to develop Level 3 fair value measurements. ASU No. 2018-13 was
effective for the Company beginning on January 1, 2020. Certain disclosures in the new guidance will need to be
applied on a retrospective basis and others on a prospective basis. The adoption of ASU No. 2018-13 is not expected
to have a material impact on the Company’s financial position, results of operations and liquidity.
In January 2017, the FASB issued ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the
Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill,
but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value
over its fair value. This amendment is effective for annual or interim goodwill impairment tests in fiscal years
beginning after December 15, 2019. The adoption of ASU No. 2017-04 is not expected to have a material impact
on the Company’s financial position, results of operations and liquidity.
In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments - Credit Losses (Topic 326):
Measurement of Credit Losses on Financial Instruments”. The accounting standard changes the methodology for
measuring credit losses on financial instruments and the timing when such losses are recorded. ASU No. 2016-13
was effective for fiscal years, and interim periods within those years, beginning after December 15, 2019. The
adoption of ASU No. 2016-13 is not expected to have a material impact on the Company’s financial position, results
of operations and liquidity.
85
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Recently adopted accounting pronouncements
In February 2018, the FASB issued ASU No. 2018-02 (ASU No. 2018-02), “Income Statement - Reporting
Comprehensive Income (Topic 220)”, which amended the previous guidance to allow for certain tax effects
“stranded” in accumulated other comprehensive income, which are impacted by the Tax Reform Act signed into
law on December 22, 2017, to be reclassified from accumulated other comprehensive income into retained earnings.
This amendment pertains only to those items impacted by the new tax law and does not apply to any future tax
effects stranded in accumulated other comprehensive income. This standard was effective for fiscal years beginning
after December 15, 2018, and allowed for early adoption. The adoption of ASU No. 2018-02 did not have an impact
on the Company’s financial position, results of operations and liquidity.
In February 2016, the FASB issued ASU No. 2016-02, “Leases (Topic 842)”. ASU No. 2016-02 requires
the recognition of lease assets and lease liabilities on the balance sheet for leases classified as operating leases under
previous guidance. The accounting for finance leases (capital leases) was substantially unchanged. The original
guidance required application on a modified retrospective basis with adjustments to the earliest comparative period
presented. In August 2018, the FASB issued ASU No. 2018-11, “Targeted Improvements to ASC 842,” which
included an option to not restate comparative periods in transition and elect to use the effective date of ASU No.
2016-02 as the date of initial application, which the Company elected. As a result, the consolidated balance sheet
prior to January 1, 2019 was not restated, and continues to be reported under previous guidance that did not require
the recognition of operating lease liabilities and corresponding lease assets on the consolidated balance sheet. With
the adoption of ASU No. 2016-02 on January 1, 2019, the Company recorded operating lease right-of-use assets of
$26.3 million and operating lease liabilities of $22.6 million. The adoption of ASU No. 2016-02 had an immaterial
impact on the Company’s consolidated statement of income and consolidated statement of cash flows for the year
ended December 31, 2019. In addition, the Company elected the package of practical expedients permitted under
the transition guidance within the new standard, which allowed the Company to carry forward the historical lease
classification, not reassess prior conclusions related to expired or existing contracts that are or that contain leases,
and not reassess the accounting for initial direct costs. Additional information and disclosures required by ASU No.
2016-02 are contained in Note 3.
2. REVENUE RECOGNITION
Revenues are accounted for in accordance with ASC 606 “Revenue from Contracts with Consumers” for
the years ended December 31, 2019 and 2018. For the year ended December 31, 2017, revenues were accounted
for under prior accounting guidance, ASC 605 “Revenue Recognition.” Commissions paid to TCCC based on sales
to certain of the Company’s bottlers/distributors who are (i) TCCC Subsidiaries, (ii) accounted for under the equity
method by TCCC (the “TCCC Related Parties”) and (iii) those not included in (i) or (ii) (the “TCCC Independent
Bottlers”) are accounted for as follows:
Commissions Related To:
TCCC Subsidiaries
TCCC Related Parties
TCCC Independent Bottlers
(ASC 606)
Year Ended
Year Ended
December 31, 2019 December 31, 2018 December 31, 2017
(ASC 606)
Reduction to net sales Reduction to net sales Reduction to net sales
Reduction to net sales Reduction to net sales Operating expenses
Operating expenses
Operating expenses
Operating expenses
Year Ended
(ASC 605)
The Company has three operating and reportable segments; (i) Monster Energy® Drinks segment
(“Monster Energy® Drinks”), which is primarily comprised of the Company’s Monster Energy® drinks and Reign
Total Body FuelTM high performance energy drinks, (ii) Strategic Brands segment (“Strategic Brands”), which is
primarily comprised of the various energy drink brands acquired from TCCC in 2015 as well as the Company’s
affordable energy brands, and (iii) Other segment (“Other”), which is comprised of certain products sold by
86
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
American Fruits and Flavors, LLC, a wholly-owned subsidiary of the Company, to independent third-party
customers.
The Company’s Monster Energy® Drinks segment generates net operating revenues by selling ready-to-
drink packaged energy drinks primarily to bottlers and full service beverage distributors. In some cases, the
Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.
The Company’s Strategic Brands segment primarily generates net operating revenues by selling
“concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally
combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-
drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other
bottlers and full service distributors and to retail grocery and specialty chains, wholesalers, club stores, mass
merchandisers, convenience chains, foodservice customers, drug stores, value stores, e-commerce retailers and the
military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-
to-drink packaged energy drinks to bottlers and full service beverage distributors.
The majority of the Company’s revenue is recognized when it satisfies a single performance obligation by
transferring control of its products to a customer. Control is generally transferred when the Company’s products are
either shipped or delivered based on the terms contained within the underlying contracts or agreements. Certain of
the Company’s bottlers/distributors may also perform a separate function as a co-packer on the Company’s behalf.
In such cases, control of the Company’s products passes to such bottlers/distributors when they notify the Company
that they have taken possession or transferred the relevant portion of the Company’s finished goods. The Company’s
general payment terms are short-term in duration. The Company does not have significant financing components
or payment terms. The Company did not have any material unsatisfied performance obligations as of December 31,
2019 and December 31, 2018.
The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on
the sale of its products and collected from customers.
Distribution expenses to transport the Company’s products, where applicable, and warehousing expense
after manufacture are accounted for within operating expenses.
Promotional and other allowances (variable consideration) recorded as a reduction to net sales, primarily
include consideration given to the Company’s bottlers/distributors or retail customers including, but not limited to
the following:
discounts granted off list prices to support price promotions to end-consumers by retailers;
reimbursements given to the Company’s bottlers/distributors for agreed portions of their
promotional spend with retailers, including slotting, shelf space allowances and other fees for both
new and existing products;
the Company’s agreed share of fees given to bottlers/distributors and/or directly to retailers for
advertising, in-store marketing and promotional activities;
the Company’s agreed share of slotting, shelf space allowances and other fees given directly to
retailers, club stores and/or wholesalers;
incentives given to the Company’s bottlers/distributors and/or retailers for achieving or exceeding
certain predetermined sales goals;
discounted or free products;
contractual fees given to the Company’s bottlers/distributors related to sales made directly by the
Company to certain customers that fall within the bottlers’/distributors’ sales territories; and
87
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
commissions paid to TCCC based on the Company’s sales to the TCCC Subsidiaries and/or to the
TCCC Related Parties.
The Company’s promotional allowance programs with its bottlers/distributors and/or retailers are executed
through separate agreements in the ordinary course of business. These agreements generally provide for one or
more of the arrangements described above and are of varying durations, typically ranging from one week to one
year. The Company’s promotional and other allowances are calculated based on various programs with
bottlers/distributors and retail customers, and accruals are established at the time of initial product sale for the
Company’s anticipated liabilities. These accruals are based on agreed upon terms as well as the Company’s
historical experience with similar programs and require management’s judgment with respect to estimating
consumer participation and/or distributor and retail customer performance levels. Differences between such
estimated expenses and actual expenses for promotional and other allowance costs have historically been
insignificant and are recognized in earnings in the period such differences are determined.
Amounts received pursuant to new and/or amended distribution agreements entered into with certain
distributors relating to the costs associated with terminating the Company’s prior distributors, are accounted for as
revenue ratably over the anticipated life of the respective distribution agreements, generally over 20 years.
The Company also enters into license agreements that generate revenues associated with third-party sales
of non-beverage products bearing the Company’s trademarks including, but not limited to, clothing, hats, t-shirts,
jackets, helmets and automotive wheels.
Management believes that adequate provision has been made for cash discounts, returns and spoilage based
on the Company’s historical experience.
Disaggregation of Revenue
The following table disaggregates the Company’s revenue by geographical markets and reportable
segments:
Net Sales
Monster Energy® Drinks
Strategic Brands
Other
Total Net Sales
Net Sales
Monster Energy® Drinks
Strategic Brands
Other
Total Net Sales
2Europe, Middle East and Africa (“EMEA”)
Year Ended December 31, 2019
Latin
America
and
U.S. and
Canada
$ 2,799,701 $ 599,706
74,803
—
$ 2,995,534 $ 674,509
EMEA2 Asia Pacific Caribbean
$ 326,684
25,060
—
$ 351,744
$ 177,938
1,094
—
$ 179,032
173,968
21,865
Total
$ 3,904,029
274,925
21,865
$ 4,200,819
Year Ended December 31, 2018
Latin
America
and
U.S. and
Canada
EMEA2 Asia Pacific Caribbean
$ 2,627,000 $ 500,826 $ 225,172 $ 145,429 $ 3,498,427
285,836
22,920
$ 2,829,597 $ 578,667 $ 251,426 $ 147,493 $ 3,807,183
77,841
—
179,677
22,920
26,254
—
2,064
—
Total
88
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Contract Liabilities
Amounts received from certain bottlers/distributors at inception of their distribution contracts or at the
inception of certain sales/marketing programs are accounted for as deferred revenue. As of December 31, 2019 and
2018, the Company had $331.7 million and $356.3 million of deferred revenue, respectively, which is included in
current and long-term deferred revenue in the Company’s consolidated balance sheet. During the years ended
December 31, 2019, 2018 and 2017, $46.3 million, $44.3 million and $43.4 million, respectively, of deferred
revenue, was recognized in net sales. See Note 10.
3. LEASES
The Company leases identified assets comprising real estate and equipment. Real estate leases consist
primarily of office and warehouse space and equipment leases consist of vehicles and warehouse equipment. At the
inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s
assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the
Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term,
and (3) whether the Company has the right to direct the use of the asset. At inception of a lease, the Company
allocates the consideration in the contract to each lease and non-lease component based on the component’s relative
stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately.
Leases are classified as either finance leases or operating leases based on criteria in ASC 842. The
Company’s operating leases are comprised of real estate and warehouse equipment, and the Company’s finance
leases are comprised of vehicles.
Right-of-use (“ROU”) assets and lease liabilities are recognized at the lease commencement date based on
the present value of lease payments over the lease term. As the Company’s leases generally do not provide an
implicit rate, the Company uses its incremental borrowing rate based on the estimated rate of interest for
collateralized borrowing over a similar term of the lease payments at commencement date. ROU assets also include
any lease payments made and exclude lease incentives. Lease terms include options to extend or terminate the lease
when it is reasonably certain that the Company will exercise that option.
Certain of the Company’s real estate leases contain variable lease payments, including payments based on
an index or rate. Variable lease payments based on an index or rate are initially measured using the index or rate in
effect at the lease commencement date. Additional payments based on the change in an index or rate, or payments
based on a change in the Company’s portion of real estate taxes and insurance, are recorded as a period expense
when incurred.
Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over
the lease term and is included in operating expenses in the consolidated statement of income. Lease expense for
finance leases consists of the amortization of the ROU asset on a straight-line basis over the asset’s estimated useful
life and is included in operating expenses in the consolidated statement of income. Interest expense on finance
leases is calculated using the amortized cost basis and is included in other income, net in the consolidated statement
of income.
The Company’s leases have remaining lease terms of less than one year to 14 years, some of which include
options to extend the leases for up to five years, and some of which include options to terminate the leases within
one year. The Company has elected not to recognize ROU assets and lease liabilities for short-term operating leases
that have a term of 12 months or less.
89
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The components of lease cost for the year ended December 31, 2019 was as follows:
Operating lease cost
Short-term least cost
Variable lease cost
Finance leases:
Amortization of ROU assets
Interest on lease liabilities
Finance lease cost
Total lease cost
$
4,899
3,406
640
436
56
492
$
9,437
Rent expense under operating lease agreements was $6.1 million and $10.7 million for the years ended
December 31, 2018 and 2017, respectively.
Supplemental cash flow information for leases for the year ended December 31, 2019 was as follows:
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows from operating leases
Operating cash flows from finance leases
Financing cash flows from finance leases
ROU assets obtained in exchange for lease obligations:
Finance leases
Operating leases
$
4,077
56
2,223
2,866
34,931
ROU assets for operating and finance leases at December 31, 2019 were comprised of the following:
Operating leases
Finance leases
Real Estate Equipment Total
$
416 $ 31,342 Other Assets
Balance Sheet Location
2,632
2,632 Property and Equipment, net
30,926 $
—
The weighted-average remaining lease term and weighted-average discount rate for operating and finance
leases at December 31, 2019 was as follows:
Weighted-average remaining lease term (years)
Weighted-average discount rate
Operating Leases Finance Leases
10.1
3.1 %
0.6
2.9 %
90
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The following table reconciles the undiscounted future lease payments for operating and finance leases to
the operating and finance lease liabilities recorded in the consolidated balance sheet at December 31, 2019:
2020
2021
2022
2023
2024
2025 and thereafter
Total lease payments
Less imputed interest
Total
Accrued liabilities
Other liabilities
Undiscounted Future Lease Payments
Operating Leases Finance Leases
1,500
3,661 $
$
—
2,990
—
3,213
—
3,025
—
2,737
—
18,188
1,500
33,814
(15)
(5,351)
1,485
28,463 $
$
$
2,812 $
25,651
1,485
—
As of December 31, 2019, the Company had additional operating leases for office and warehouse space
that had not yet commenced of $0.7 million. These operating leases will commence in 2020 with lease terms of
three to five years. As of December 31, 2019, the Company did not have any significant additional finance leases
that had not yet commenced.
The Company’s future minimum operating lease commitments, as of December 31, 2018, under ASC 840,
the predecessor to ASC 842, were as follows:
Year Ending December 31:
2019
2020
2021
2022
2023
2024 and thereafter
$
$
3,954
2,949
2,410
2,114
1,681
14,860
27,968
91
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
4. INVESTMENTS
The following table summarizes the Company’s investments at:
Gross
Gross
Unrealized
Unrealized
Amortized Holding Holding
Gains
Losses
Cost
Fair
Value
Continuous Continuous
Unrealized Unrealized
Loss
Position
Loss
Position
less than greater than
12 Months 12 Months
December 31, 2019
Available-for-sale
Short-term:
Commercial paper
Certificates of deposit
Municipal securities
U.S. government agency securities
U.S. treasuries
Variable rate demand notes
$
83,478 $
28,049
147,983
40,620
211,055
21,680
Long-term:
Municipal securities
U.S. government agency securities
U.S. treasuries
1,562
5,267
6,077
Total
$ 545,771 $
— $
—
145
5
134
—
—
—
1
285 $
— $ 83,478 $
—
28,049
20 148,108
40,590
35
211,158
31
21,680
—
1,561
5,266
6,078
1
1
—
88 $ 545,968 $
— $
—
20
35
31
—
1
1
—
88 $
—
—
—
—
—
—
—
—
—
—
Continuous Continuous
Unrealized Unrealized
Gross
Unrealized
Amortized Holding Holding
Gross
Unrealized
Loss
Position
less than
Loss
Position
Fair
Value
greater than
12 Months 12 Months
December 31, 2018
Available-for-sale
Short-term:
Cost
Gains
Losses
Commercial paper
Certificates of deposit
Municipal securities
U.S. government agency securities
U.S. treasuries
Variable rate demand notes
Total
$ 52,838 $
14,075
151,690
19,943
78,189
4,005
$ 320,740 $
— $
—
16
—
—
—
16 $
— $ 52,838 $
—
14,075
62 151,644
19,931
12
78,157
32
—
4,005
106 $ 320,650 $
— $
—
62
12
32
—
106 $
—
—
—
—
—
—
—
During the years ended December 31, 2019, 2018 and 2017, realized gains or losses recognized on the sale
of investments were not significant.
The Company’s investments at December 31, 2019 and 2018 in commercial paper, certificates of deposit,
municipal securities, U.S. government agency securities, U.S. treasuries and/or variable rate demand notes
(“VRDNs”) carried investment grade credit ratings. VRDNs are floating rate municipal bonds with embedded put
92
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
options that allow the bondholder to sell the security at par plus accrued interest. All of the put options are secured
by a pledged liquidity source. While they are classified as marketable investment securities, the put option allows
the VRDNs to be liquidated at par on a same day, or more generally, on a seven-day settlement basis.
The following table summarizes the underlying contractual maturities of the Company’s investments at:
Less than 1 year:
Commercial paper
Municipal securities
U.S. government agency securities
Certificates of deposit
U.S. treasuries
Due 1 -10 years:
Municipal securities
U.S. treasuries
U.S. government agency securities
Variable rate demand notes
Due 11 - 20 years:
Variable rate demand notes
Due 21 - 30 years:
Variable rate demand notes
Due 31 - 40 years:
Variable rate demand notes
Total
December 31, 2019
December 31, 2018
Amortized Cost Fair Value Amortized Cost Fair Value
$
$
83,478
147,983
40,620
28,049
211,055
83,478 $
148,108
40,590
28,049
211,158
$
52,838
151,690
19,943
14,075
78,189
52,838
151,644
19,931
14,075
78,157
1,562
6,077
5,267
3,905
1,561
6,078
5,266
3,905
8,886
8,886
—
—
—
—
—
—
—
—
—
—
6,885
6,885
4,005
4,005
2,004
545,771
$
2,004
545,968 $
—
320,740
$
—
320,650
$
5. FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
FASB ASC 820 provides a framework for measuring fair value and requires expanded disclosures regarding
fair value measurements. FASB ASC 820 defines fair value as the price that would be received to sell an asset or
paid to transfer a liability in an orderly transaction between market participants at the measurement date. FASB
ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs,
where available. The three levels of inputs required by the standard that the Company uses to measure fair value
are summarized below.
Level 1: Quoted prices in active markets for identical assets or liabilities.
Level 2: Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities;
quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by
observable market data for substantially the full term of the related assets or liabilities.
Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to
the fair value of the assets or liabilities.
FASB ASC 820 requires the use of observable market inputs (quoted market prices) when measuring fair
value and requires a Level 1 quoted price to be used to measure fair value whenever possible.
93
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The following tables present the Company’s financial assets that are recorded at fair value on a recurring
basis, segregated among the appropriate levels within the fair value hierarchy at:
December 31, 2019
Cash
Money market funds
Certificates of deposit
Commercial paper
Variable rate demand notes
Municipal securities
U.S. government agency securities
U.S. treasuries
Foreign currency derivatives
Total
Amounts included in:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Investments
Accrued liabilities
Total
December 31, 2018
Cash
Money market funds
Certificates of deposit
Commercial paper
Variable rate demand notes
Municipal securities
U.S. government agency securities
U.S. treasuries
Foreign currency derivatives
Total
Amounts included in:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Investments
Accrued liabilities
Total
Level 1
Level 2
Level 3
$ 518,178
191,131
—
—
—
—
—
—
—
$ 709,309
$
—
—
28,049
96,867
21,680
167,224
73,634
247,162
(687)
$ 633,929
$ 709,309
—
—
—
—
$ 709,309
$
88,648
533,063
329
12,905
(1,016)
$ 633,929
$
$
$
$
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Level 1
Level 2
Level 3
$ 393,936
191,358
—
—
—
—
—
—
—
$ 585,294
$
—
—
14,075
60,422
4,005
177,118
39,092
78,157
(492)
$ 372,377
$ 585,294
—
—
—
—
$ 585,294
$ 52,219
320,650
43
—
(535)
$ 372,377
$
$
$
$
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
$
Total
518,178
191,131
28,049
96,867
21,680
167,224
73,634
247,162
(687)
$ 1,343,238
$
797,957
533,063
329
12,905
(1,016)
$ 1,343,238
Total
$ 393,936
191,358
14,075
60,422
4,005
177,118
39,092
78,157
(492)
$ 957,671
$ 637,513
320,650
43
—
(535)
$ 957,671
All of the Company’s short-term and long-term investments are classified within Level 1 or Level 2 within
the fair value hierarchy. The Company’s valuation of its Level 1 investments, which include money market funds,
is based on quoted market prices in active markets for identical securities. The Company’s valuation of its Level 2
94
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
investments, which include municipal securities, commercial paper, U.S. treasuries, certificates of deposit, VRDNs
and U.S. government agency securities, is based on other observable inputs, specifically a market approach which
utilizes valuation models, pricing systems, mathematical tools and other relevant information for the same or similar
securities. The Company’s valuation of its Level 2 foreign currency exchange contracts is based on quoted market
prices of the same or similar instruments, adjusted for counterparty risk. There were no transfers between Level 1
and Level 2 measurements during the years ended December 31, 2019 and 2018, and there were no changes in the
Company’s valuation techniques.
6. DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
The Company is exposed to foreign currency exchange rate risks related primarily to its foreign business
operations. During the years ended December 31, 2019, 2018 and 2017, the Company entered into forward currency
exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the
foreign exchange risk exposure associated with certain consolidated subsidiaries’ non-functional currency
denominated assets and liabilities. All foreign currency exchange contracts entered into by the Company that were
outstanding as of December 31, 2019 have terms of three months or less. The Company does not enter into forward
currency exchange contracts for speculation or trading purposes.
The Company has not designated its foreign currency exchange contracts as hedge transactions under FASB
ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in
other income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value
of the underlying economically hedged item.
The notional amount and fair value of all outstanding foreign currency derivative instruments in the
consolidated balance sheets consist of the following at:
December 31, 2019
Derivatives not designated as
hedging instruments under
FASB ASC 815-20
Notional
Amount
Fair
Value Balance Sheet Location
Assets:
Foreign currency exchange contracts:
Receive EUR/pay USD
Receive RSD/pay USD
Receive NOK/pay USD
Receive USD/pay SGD
Liabilities:
Foreign currency exchange contracts:
Receive USD/pay GBP
Receive USD/pay AUD
Receive USD/pay RUB
Receive USD/pay NZD
Receive USD/pay ZAR
Receive USD/pay COP
Receive USD/pay DKK
$
$ 26,731
9,018
2,122
1,555
246 Accounts receivable, net
59 Accounts receivable, net
17 Accounts receivable, net
7 Accounts receivable, net
$ 38,406
12,819
12,777
3,071
3,349
3,793
1,283
$ (695) Accrued liabilities
(172) Accrued liabilities
(55) Accrued liabilities
(33) Accrued liabilities
(32) Accrued liabilities
(18) Accrued liabilities
Accrued liabilities
(11)
95
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
December 31, 2018
Derivatives not designated as
hedging instruments under
FASB ASC 815-20
Notional
Amount
Fair
Value
Balance Sheet Location
Assets:
Foreign currency exchange contracts:
Receive SGD/pay USD
Receive NOK/pay USD
Liabilities:
Foreign currency exchange contracts:
Receive USD/pay GBP
Receive USD/pay AUD
Receive USD/pay ZAR
Receive USD/pay COP
Receive USD/pay NZD
Receive USD/pay EUR
$ 8,341
902
$
30 Accounts receivable, net
13 Accounts receivable, net
$
$ 40,648
15,124
8,618
2,931
2,952
6,894
(323) Accrued liabilities
(105) Accrued liabilities
(68) Accrued liabilities
(33) Accrued liabilities
(4) Accrued liabilities
(2) Accrued liabilities
The net gain (loss) on derivative instruments in the consolidated statements of income was as follows:
Derivatives not designated as
hedging instruments under
FASB ASC 815-20
Foreign currency exchange contracts
7. INVENTORIES
Location of gain (loss)
Amount of gain (loss) recognized
in income on derivatives
Year ended
recognized in income December 31,
December 31, December 31,
on derivatives
Other income, net
2019
2018
$
(2,555)
$
9,737 $
2017
(13,733)
Inventories consist of the following at December 31:
Raw materials
Finished goods
2019
$ 134,885 $
225,846
2018
94,421
183,284
$ 360,731 $ 277,705
96
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
8. PROPERTY AND EQUIPMENT, Net
Property and equipment consist of the following at December 31:
Land
Leasehold improvements
Furniture and fixtures
Office and computer equipment
Computer software
Equipment
Building
Vehicles
Less: accumulated depreciation and amortization
$
2019
78,275 $
10,417
8,426
22,766
4,450
214,293
126,338
41,109
506,074
(207,434)
2018
44,261
5,909
6,932
18,717
3,278
183,727
115,242
39,026
417,092
(174,041)
$ 298,640 $ 243,051
Total depreciation and amortization expense recorded was $49.1 million, $45.0 million and $37.0 million
for the years ended December 31, 2019, 2018 and 2017, respectively.
9. GOODWILL AND OTHER INTANGIBLE ASSETS
The following is a roll-forward of goodwill for the years ended December 31, 2019 and 2018 by reportable
segment:
Balance at December 31, 2018
Acquisitions
Balance at December 31, 2019
Balance at December 31, 2017
Acquisitions
Balance at December 31, 2018
Intangible assets consist of the following at:
Amortizing intangibles
Accumulated amortization
Non-amortizing intangibles
Monster
Energy® Strategic
Drinks
$ 693,644 $ 637,999 $
Brands Other
—
—
$ 693,644 $ 637,999 $
Total
— $ 1,331,643
—
—
— $ 1,331,643
Monster
Energy® Strategic
Drinks
$ 693,644 $ 637,999 $
—
—
$ 693,644 $ 637,999 $
Brands Other
Total
— $ 1,331,643
—
—
— $ 1,331,643
December 31, December 31,
2019
2018
66,949 $
(49,128)
17,821
1,034,284
1,052,105 $
71,350
(38,311)
33,039
1,012,839
1,045,878
$
$
97
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been
assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number
of years that approximate their respective useful lives, generally five to seven years. Total amortization expense
recorded was $11.6 million, $11.9 million and $11.9 million for the years ended December 31, 2019, 2018 and
2017, respectively.
The following is the future estimated amortization expense related to amortizing intangibles as of December
31, 2019:
Year Ending December 31:
2020
2021
2022
2023
2024
2025 and thereafter
$
$
7,670
4,429
4,404
1,111
13
194
17,821
At December 31, 2019, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors
and formulas.
10. DISTRIBUTION AGREEMENTS
In accordance with FASB ASC No. 420 “Exit or Disposal Cost Obligations”, the Company expenses
distributor termination costs in the period in which the written notification of termination occurs. As a result, the
Company incurred termination costs of $11.3 million, $26.6 million and $35.4 million for the years ended December
31, 2019, 2018 and 2017, respectively. Such termination costs have been expensed in full and are included in
operating expenses for the years ended December 31, 2019, 2018 and 2017.
In the normal course of business, amounts received pursuant to new and/or amended distribution
agreements entered into with certain distributors, relating to the costs associated with terminating agreements with
the Company’s prior distributors, are accounted for as deferred revenue and are recognized as revenue ratably over
the anticipated life of the respective distribution agreement, generally 20 years. Revenue recognized was $25.0
million, $21.9 million and $22.3 million for the years ended December 31, 2019, 2018 and 2017, respectively.
11. DEBT
The Company entered into a credit facility with Comerica Bank (“Comerica”) consisting of a revolving line
of credit, which was amended in June 2017, under which the Company may borrow up to $10.0 million of non-
collateralized debt. The revolving line of credit is effective through June 1, 2020. Interest on borrowings under the
line of credit is based on Comerica’s base (prime) rate minus 1.00% to 1.50%, or London Interbank Offered Rates
plus an additional percentage of 1.25% to 1.75%, depending upon certain financial ratios maintained by the
Company. The Company had no outstanding borrowings on this line of credit at December 31, 2019. Under this
revolving line of credit, the Company may also issue standby Letters of Credit with an aggregate amount of up to
$4.0 million. The fee on the standby Letters of Credit ranges from 1.00% to 1.50% depending upon certain financial
ratios maintained by the Company. The Company had no outstanding standby Letters of Credit at December 31,
2019.
In December 2016, the Company entered into a credit facility with HSBC Bank (China) Company Limited,
Shanghai Branch consisting of a non-collateralized working capital line of credit. In February 2018, the working
98
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
capital line limit was increased to $15.0 million. At December 31, 2019, the interest rate on borrowings under the
line of credit was 5.5%. As of December 31, 2019, the Company had no amounts outstanding on this line of credit.
12. COMMITMENTS AND CONTINGENCIES
The Company is obligated under various non-cancellable lease agreements providing for office space,
warehouse space, vehicles and warehouse equipment that expire at various dates through the year 2033. See Note
3.
Contractual obligations – The Company has the following contractual obligations related primarily to
sponsorships and other commitments as of December 31, 2019:
Year Ending December 31:
2020
2021
2022
2023
2024
2025 and thereafter
$
$
121,675
43,575
13,146
3,500
—
—
181,896
Purchase Commitments – The Company has purchase commitments aggregating approximately $86.7
million at December 31, 2019, which represent commitments made by the Company and its subsidiaries to various
suppliers of raw materials for the production of its products. These obligations vary in terms, but are generally
satisfied within one year.
The Company purchases various raw material items, including, but not limited to, flavors, ingredients,
supplement ingredients, containers, milk, glucose, sucralose, cream and protein, from a limited number of suppliers.
An interruption in supply from any of such resources could result in the Company’s inability to produce certain
products for limited or possibly extended periods of time. The aggregate value of purchases from suppliers of such
limited resources described above for the years ended December 31, 2019, 2018 and 2017 was $335.3 million,
$289.6 million and $273.6 million, respectively.
Guarantees – The Company from time to time enters into certain types of contracts that contingently require
the Company to indemnify parties against third-party claims. These contracts primarily relate to: (i) certain
agreements with the Company’s officers, directors and employees under which the Company may be required to
indemnify such persons for liabilities arising out of their employment relationship, (ii) certain distribution or
purchase agreements under which the Company may have to indemnify the Company’s customers from any claim,
liability or loss arising out of any actual or alleged injury or damages suffered in connection with the consumption
or purchase of the Company’s products or the use of Company trademarks, and (iii) certain real estate leases, under
which the Company may be required to indemnify property owners for liabilities and other claims arising from the
Company’s use of the applicable premises. The terms of such obligations vary and typically, a maximum obligation
is not explicitly stated. Generally, the Company believes that its insurance coverage is adequate to cover any
resulting liabilities or claims.
Litigation – The Company is currently a defendant in a number of personal injury lawsuits, claiming that
the death or other serious injury of the plaintiffs was caused by consumption of Monster Energy® brand energy
drinks. The plaintiffs in these lawsuits allege strict product liability, negligence, fraudulent concealment, breach of
implied warranties and wrongful death. The Company believes that each complaint is without merit and plans a
99
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
vigorous defense. The Company also believes that any damages, if awarded, would not have a material adverse
effect on the Company’s financial position or results of operations.
Furthermore, from time to time in the normal course of business, the Company is named in other litigation,
including consumer class actions, intellectual property litigation and claims from prior distributors. Although it is
not possible to predict the ultimate outcome of such litigation, based on the facts known to the Company,
management believes that such litigation in aggregate will likely not have a material adverse effect on the
Company’s financial position or results of operations.
The Company evaluates, on a quarterly basis, developments in legal proceedings and other matters that
could cause an increase or decrease in the amount of the liability that is accrued, if any, or in the amount of any
related insurance reimbursements recorded. As of December 31, 2019, the Company’s consolidated balance sheet
includes accrued loss contingencies of approximately $15.5 million.
13. ACCUMULATED OTHER COMPREHENSIVE LOSS
The components of accumulated other comprehensive loss are as follows at December 31:
Accumulated net unrealized (gain) loss on available-for-sale securities
Foreign currency translation adjustments, net of tax
Total accumulated other comprehensive loss
14. TREASURY STOCK PURCHASE
2019
$
(194) $
32,581
32,387 $
$
2018
89
32,775
32,864
On August 7, 2018, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to $500.0 million of the Company’s outstanding common stock (the “August 2018 Repurchase
Plan”). During the year ended December 31, 2019, the Company purchased 2.9 million shares of common stock at
an average purchase price of $54.68 per share, for a total amount of $159.6 million (excluding broker commissions),
which exhausted the availability under the August 2018 Repurchase Plan. Such shares are included in common
stock in treasury in the accompanying consolidated balance sheet at December 31, 2019.
On February 26, 2019, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to $500.0 million of the Company’s outstanding common stock (the “February 2019 Repurchase
Plan”). During the year ended December 31, 2019, the Company purchased 8.1 million shares of common stock at
an average purchase price of $57.16 per share, for a total amount of $463.3 million (excluding broker commissions),
under the February 2019 Repurchase Plan. Such shares are included in common stock in treasury in the
accompanying consolidated balance sheet at December 31, 2019. As of February 28, 2020, $36.6 million remained
available for repurchase under the February 2019 Repurchase Plan.
On November 6, 2019, the Company’s Board of Directors authorized a new share repurchase program for
the purchase of up to $500.0 million of the Company’s outstanding common stock (the “November 2019
Repurchase Plan”). No shares were purchased during the year ended December 31, 2019 under the November 2019
Repurchase Plan. As of February 28, 2020, $500.0 million remained available for repurchase under the November
2019 Repurchase Plan.
During the year ended December 31, 2019, 1.4 million shares of common stock were purchased from
employees in lieu of cash payments for options exercised or withholding taxes due for a total amount of $84.5
100
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
million. While such purchases are considered common stock repurchases, they are not counted as purchases against
the Company's authorized share repurchase programs. Such shares are included in common stock in treasury in the
accompanying consolidated balance sheet at December 31, 2019.
15. STOCK-BASED COMPENSATION
The Company has two stock-based compensation plans under which shares were available for grant at
December 31, 2019: the Monster Beverage Corporation 2011 Omnibus Incentive Plan (the “2011 Omnibus
Incentive Plan”), including the Monster Beverage Deferred Compensation Plan (the “Deferred Compensation
Plan”) as a sub plan thereunder, and the Monster Beverage Corporation 2017 Compensation Plan for Non-Employee
Directors (the “2017 Directors Plan”), including the Monster Beverage Deferred Compensation Plan for Non-
Employee Directors as a sub plan thereunder.
The 2011 Omnibus Incentive Plan permits the granting of options, stock appreciation rights, restricted
stock, restricted stock units, performance awards and other stock-based awards up to an aggregate of 43,500,000
shares of the common stock of the Company to employees or consultants of the Company and its subsidiaries.
Shares authorized under the 2011 Omnibus Incentive Plan are reduced by 2.16 shares for each share granted or
issued with respect to a Full Value Award (as defined in the 2011 Omnibus Incentive Plan). A Full Value Award is
an award other than an incentive stock option, a non-qualified stock option, or a stock appreciation right, which is
settled by the issuance of shares. Options granted under the 2011 Omnibus Incentive Plan may be incentive stock
options under Section 422 of the Internal Revenue Code, as amended, or non-qualified stock options. The
Compensation Committee of the Board of Directors (the “Compensation Committee”) has sole and exclusive
authority to grant stock awards to all employees who are not new hires and to all new hires who are subject to
Section 16 of the Exchange Act. The Compensation Committee and the Executive Committee of the Board of
Directors (the “Executive Committee”) each independently has the authority to grant stock awards to new hires who
are not Section 16 employees. Awards granted by the Executive Committee are not subject to approval or
ratification by the Board of Directors or the Compensation Committee. Options granted under the 2011 Omnibus
Incentive Plan generally vest over a five-year period from the grant date and are generally exercisable up to 10 years
after the grant date. As of December 31, 2019, 24,555,792 shares of the Company’s common stock have been
granted, net of cancellations, and 14,169,367 shares (as adjusted for Full Value Awards) of the Company’s common
stock remain available for grant under the 2011 Omnibus Incentive Plan.
In 2016, the Company adopted the Deferred Compensation Plan (as a sub plan to the 2011 Omnibus
Incentive Plan), pursuant to which eligible employees may elect to defer cash and/or equity based compensation
and to receive the deferred amounts, together with an investment return (positive or negative), either at a pre-
determined time in the future or upon termination of their employment with the Company or its subsidiaries or
affiliates that are participating employers under the Deferred Compensation Plan, as provided under the Deferred
Compensation Plan and in relevant deferral elections. Deferrals under the Deferred Compensation Plan are
unfunded and unsecured. As of December 31, 2019, deferrals under the Deferred Compensation Plan are solely
comprised of cash compensation and equity compensation and are not material in the aggregate.
In 2017, the Company adopted the 2017 Directors Plan, a successor plan to the 2009 Monster Beverage
Corporation Stock Incentive Plan for Non-Employee Directors. The 2017 Directors Plan permits the granting of
stock options, stock appreciation rights, restricted shares or restricted stock units, deferred awards, dividend
equivalents, and other share based-awards up to an aggregate of 1,250,000 shares of common stock of the Company
to non-employee directors of the Company.
Each calendar year, a non-employee director will receive an annual retainer and annual equity award, as
provided for in the 2017 Directors Plan, which may be modified from time to time. Currently, with respect to equity
awards, each non-employee director receives an award of restricted stock units at each annual meeting of the
101
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Company’s stockholders or promptly thereafter. A non-employee director’s annual award of restricted stock units
will generally vest on the earliest to occur of: (a) the last business day immediately preceding the annual meeting
of the Company’s stockholders in the calendar year following the calendar year in which the grant date occurs, (b)
a Change of Control (as defined in the 2017 Directors Plan), (c) the non-employee director’s death, or (d) the date
of the non-employee director’s separation from service due to disability, so long as the non-employee director
remains a non-employee director through such date. The Board of Directors may in its discretion award non-
employee directors stock options, stock appreciation rights, restricted stock and other share-based awards in lieu of
or in addition to restricted stock units. The Board of Directors may amend or terminate the 2017 Directors Plan at
any time, subject to certain limitations set forth in the 2017 Directors Plan. As of December 31, 2019, 68,774 shares
of the Company’s common stock had been granted under the 2017 Directors Plan, and 1,181,226 shares of the
Company’s common stock remain available for grant.
In 2017, the Company adopted the Deferred Compensation Plan for Non-Employee Directors (as a sub plan
to the 2017 Directors Plan), pursuant to which the Board of Directors may permit non-employee directors to elect,
at such times and in accordance with rules and procedures (or sub-plan) adopted by the Board of Directors (which
are intended to comply with Code Section 409A, as applicable), to receive all or any portion of such non-employee
director’s compensation, whether payable in cash or in equity, on a deferred basis. Deferrals under the Deferred
Compensation Plan for Non-Employee Directors are unfunded and unsecured. As of December 31, 2019, deferrals
under the Deferred Compensation Plan for Non-Employee Directors are solely comprised of cash compensation
and equity compensation and are not material in the aggregate. The 2017 Directors Plan was adopted to effectuate
any such deferrals. The 2017 Directors Plan is administered by the Board of Directors. Each award granted under
the 2017 Directors Plan will be evidenced by a written agreement and will contain the terms and conditions that the
Board of Directors deems appropriate.
Under the 2017 Directors Plan, the Board of Directors requires each non-employee director to satisfy the
share ownership guidelines set forth below, as may be amended by the Board of Directors from time to time. The
current share ownership guidelines provide that non-employee directors of the Company must:
Hold at least 9,000 shares of Company common stock. For this purpose, deferred shares or deferred
restricted stock units will be deemed held, to the extent vested.
The minimum stock ownership level must be achieved by each non-employee director by the third (3rd)
anniversary of such non-employee director’s initial appointment to the Board of Directors.
Once achieved, ownership of the guideline amount should be maintained for so long as the non-
employee director retains his or her seat on the Board of Directors.
There may be rare instances where these guidelines would place a hardship on a non-employee director.
In these cases or in similar circumstances, the Board of Directors will make the final decision as to
developing an alternative stock ownership guideline for a non-employee director that reflects the
intention of these guidelines and his or her personal circumstances.
The Company recorded $63.4 million, $57.1 million and $52.3 million of compensation expense relating
to stock options, restricted stock awards and restricted stock units during the years ended December 31, 2019, 2018
and 2017, respectively.
The tax benefit for tax deductions from non-qualified stock option exercises, disqualifying dispositions of
incentive stock options and vesting of restricted stock units for the years ended December 31, 2019, 2018 and 2017
was $25.9 million, $8.5 million and $96.7 million, respectively.
102
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Stock Options
Under the Company’s stock-based compensation plans, all stock options granted through December 31,
2019 were granted at prices based on the fair value of the Company’s common stock on the date of grant. The
Company records compensation expense for employee stock options based on the estimated fair value of the options
on the date of grant using the Black-Scholes-Merton option pricing formula with the assumptions included in the
table below. The Company records compensation expense for non-employee stock options based on the estimated
fair value of the options as of the earlier of (1) the date at which a commitment for performance by the non-employee
to earn the stock option is reached or (2) the date at which the non-employee’s performance is complete, using the
Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company uses
historical data to determine the exercise behavior, volatility and forfeiture rate of the options.
The following weighted-average assumptions were used to estimate the fair value of options granted during:
Dividend yield
Expected volatility
Risk-free interest rate
Expected term
2019
2017
0.0 %
36.5 %
2.11 %
6.0 Years 6.0 Years 6.1 Years
2018
0.0 %
34.7 %
2.81 %
0.0 %
30.2 %
2.37 %
Expected Volatility: The Company uses historical volatility as it provides a reasonable estimate of the
expected volatility. Historical volatility is based on the most recent volatility of the stock price over a period of time
equivalent to the expected term of the option.
Risk-Free Interest Rate: The risk-free interest rate is based on the U.S. treasury zero coupon yield curve in
effect at the time of grant for the expected term of the option.
Expected Term: The Company’s expected term represents the weighted-average period that the Company’s
stock options are expected to be outstanding. The expected term is based on expected time to post-vesting exercise
of options by employees. The Company uses historical exercise patterns of previously granted options to derive
employee behavioral patterns used to forecast expected exercise patterns.
103
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The following table summarizes the Company’s activities with respect to its stock option plans as follows:
Options
Outstanding at January 1, 2019
Granted 01/01/19 - 03/31/19
Granted 04/01/19 - 06/30/19
Granted 07/01/19 - 09/30/19
Granted 10/01/19 - 12/31/19
Exercised
Cancelled or forfeited
Outstanding at December 31, 2019
Vested and expected to vest in the future at
December 31, 2019
Exercisable at December 31, 2019
Term (In
years)
Weighted-
Weighted- Average
Average Remaining
Number of Exercise Contractual Aggregate
Shares (in Price Per
Intrinsic
Value
thousands) Share
18,890 $
5.8 $ 303,627
1,570 $
— $
52 $
50 $
(5,224) $
(397) $
14,941 $
34.61
59.52
—
58.54
56.39
17.68
50.83
42.88
6.3 $ 308,884
14,205 $
7,758 $
42.25
33.70
6.2 $ 302,587
5.0 $ 231,600
The following table summarizes information about stock options outstanding and exercisable at December
31, 2019:
Options Outstanding
Options Exercisable
Range of Exercise
Prices ($)
$
6.40 - $ 17.99
$ 18.64 - $ 23.35
$ 36.05 - $ 36.05
$ 37.10 - $ 43.64
$ 43.99 - $ 43.99
$ 44.73 - $ 45.16
$ 45.55 - $ 51.50
$ 53.24 - $ 57.95
$ 58.73 - $ 58.73
$ 58.77 - $ 63.46
Number
Outstanding (In
Thousands)
Weighted
Average
Remaining
Contractual
Number
Exercisable
(In
Weighted
Average
Exercise
Weighted
Average
Exercise
Term (Years) Price ($) Thousands) Price ($)
$ 16.88
$ 22.92
$ 36.05
$ 40.91
$ 43.99
$ 45.11
$ 46.56
$ 54.80
$ 58.73
$ 62.50
$ 33.70
$ 16.88
$ 22.92
$ 36.05
$ 42.06
$ 43.99
$ 45.10
$ 47.60
$ 55.85
$ 58.73
$ 59.79
$ 42.88
1,741
1,852
8
757
1,088
1,336
578
39
345
14
7,758
3.2
4.1
5.0
6.4
6.2
5.5
7.4
8.8
8.2
9.2
6.3
1,741
1,852
12
1,457
1,925
2,002
1,621
382
2,371
1,578
14,941
The weighted-average grant-date fair value of options granted during the years ended December 31, 2019,
2018 and 2017 was $20.17 per share, $22.37 per share and $18.29 per share, respectively. The total intrinsic value
of options exercised during the years ended December 31, 2019, 2018 and 2017 was $220.2 million, $56.8 million
and $285.8 million, respectively.
104
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Cash received from option exercises under all plans for the years ended December 31, 2019, 2018 and 2017
was $92.4 million, $25.9 million and $52.6 million, respectively.
At December 31, 2019, there was $80.3 million of total unrecognized compensation expense related to non-
vested options granted to employees under the Company’s share-based payment plans. That cost is expected to be
recognized over a weighted-average period of 2.3 years.
Restricted Stock Units
Stock-based compensation cost for restricted stock units is measured based on the closing fair market value
of the Company’s common stock at the date of grant. In the event that the Company has the option and intent to
settle a restricted stock unit in cash, the award is classified as a liability and revalued at each balance sheet date.
The following table summarizes the Company’s activities with respect to non-vested restricted stock units
as follows:
Non-vested at January 1, 2019
Granted 01/01/19 - 03/31/19
Granted 04/01/19 - 06/30/19
Granted 07/01/19 - 09/30/19
Granted 10/01/19 - 12/31/19
Vested
Forfeited/cancelled
Non-vested at December 31, 2019
Weighted
Number of Average
Shares (in Grant-Date
thousands) Fair Value
51.55
529 $
59.66
548 $
63.48
18 $
66.00
1 $
55.73
1 $
50.12
(266) $
59.67
(6) $
57.62
825 $
The weighted-average grant-date fair value of restricted stock units granted during the years ended
December 31, 2019, 2018 and 2017 was $59.79, $57.59 and $46.74 per share, respectively. As of December 31,
2019, 0.7 million of restricted stock units are expected to vest.
At December 31, 2019, total unrecognized compensation expense relating to non-vested restricted stock
units was $29.3 million, which is expected to be recognized over a weighted-average period of 2.6 years.
Employee and Non-Employee Share-Based Compensation Expense
The table below shows the amounts recognized in the consolidated financial statements for the years ended
December 31, 2019, 2018 and 2017 for share-based compensation related to employees and non-employees.
Employee and non-employee share-based compensation expense of $63.4 million for the year ended December 31,
2019 is comprised of $10.0 million relating to incentive stock options and $53.4 million relating to non-qualified
stock options and restricted units. Employee and non-employee share-based compensation expense of $57.1 million
for the year ended December 31, 2018 is comprised of $10.0 million relating to incentive stock options and $47.1
million relating to non-qualified stock options and restricted units. Employee and non-employee share-based
compensation expense of $52.3 million for the year ended December 31, 2017 is comprised of $8.7 million relating
to incentive stock options and $43.6 million relating to non-qualified stock options and restricted units.
105
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Operating expenses
Total employee and non-employee share-based compensation expense
included in income, before income tax
Less: Amount of income tax benefit recognized in earnings
Amount charged against net income
2019
$ 63,356 $ 57,111 $
2018
2017
52,282
63,356
(36,326)
52,282
57,111
(100,635)
(14,892)
$ 27,030 $ 42,219 $ (48,353)
16. INCOME TAXES
On December 22, 2017, the President of the United States signed into law the Tax Reform Act. The
legislation significantly changes U.S. tax law by, among other things, lowering corporate income tax rates,
implementing a territorial tax system and imposing a repatriation tax on deemed repatriated earnings of foreign
subsidiaries. The Tax Reform Act permanently reduces the U.S. corporate income tax rate from a maximum of
35% to a flat 21% rate, effective January 1, 2018. The SEC staff issued Staff Accounting Bulletin No. 118 to address
the application of U.S. GAAP in situations when a registrant does not have the necessary information available,
prepared, or analyzed (including computations) in reasonable detail to complete the accounting for certain income
tax effects of the Tax Reform Act. A company may select between one of three scenarios to determine a reasonable
estimate for certain income tax effects arising from the Tax Reform Act. Those scenarios are (i) a final estimate
which effectively closes the measurement window; (ii) a reasonable estimate leaving the measurement window
open for future revisions; and (iii) no estimate as the law is still being analyzed. The Company was able to provide
a reasonable estimate for the revaluation of deferred taxes and the effects of the toll charge on undistributed foreign
subsidiary earnings and profits (“E&P”). As a result of the reduction in the U.S. corporate income tax rate from
35% to 21% under the Tax Reform Act, the Company revalued its net deferred tax assets at December 31, 2017,
resulting in a provisional $39.8 million charge included in the provision for income taxes for the year ended
December 31, 2017. The Tax Reform Act also provided for a one-time deemed mandatory repatriation of post-1986
E&P through the year ended December 31, 2017. As a result, the Company recognized a provisional $2.1 million
charge in the provision for income taxes for the year ended December 31, 2017 related to such deemed mandatory
repatriation. The Company completed its analysis of the Tax Reform Act during 2018 and adjusted the 2017
provisional estimate to the final amounts in accordance with Staff Accounting Bulletin No. 118. The measurement
window begins in the reporting period that includes the enactment date and ends when an entity has obtained,
prepared and analyzed the information needed in order to complete the accounting requirements under ASC 740.
For the year ended December 31, 2018, the Company made an adjustment to the provisional amount and recognized
an additional $1.8 million provision for income tax related to the deemed mandatory repatriation.
The Company has not made additional measurement window adjustments to these items during the year
ended December 31, 2019.
The Company evaluated the various provisions of the Tax Reform Act, including, the global intangible
low-taxed income (“GILTI”) and the foreign derived intangible income provisions. The Company will treat any
U.S. tax on foreign earnings under GILTI as a current period expense when incurred.
The Company currently considers the earnings of its foreign entities (excluding Japan) to be permanently
reinvested outside the United States based on estimates that future domestic cash generation will be sufficient to
meet future domestic cash needs. Accordingly, deferred income taxes have not been recorded for the undistributed
earnings of the Company’s foreign subsidiaries excluding Japan. Deferred income taxes have not been recorded for
Japan, as any federal, state, or foreign withholding taxes associated with the repatriation of those earnings would
be immaterial.
106
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The domestic and foreign components of the Company’s income before provision for income taxes are as
follows:
Year Ended December 31,
2018
2019
2017
Domestic*
Foreign*
Income before provision for income taxes
$ 1,196,883 $ 1,100,487 $ 1,062,713
138,910
$ 1,415,962 $ 1,293,272 $ 1,201,623
219,079
192,785
*After intercompany royalties, management fees and interest charges from the Company’s domestic to foreign entities of $51.2 million, $40.5
million and $42.5 million for the years ended December 31, 2019, 2018 and 2017, respectively.
Components of the provision for income taxes are as follows:
Year Ended December 31,
2018
2019
2017
Current:
Federal
State
Foreign
Deferred:
Federal
State
Foreign
Valuation allowance
$ 212,068 $ 209,147 $ 243,127
43,252
27,522
313,901
41,934
42,541
293,622
39,982
55,167
307,217
8,320
(6,878)
(4,219)
(2,777)
9,804
1,644
(8,778)
2,670
61,797
3,062
(4,579)
60,280
3,687
6,764
$ 308,127 $ 300,268 $ 380,945
3,976
A reconciliation of the total provision for income taxes after applying the U.S. federal statutory rate of
21% for 2019 and 2018 and 35% for 2017 to income before provision for income taxes to the reported provision
for income taxes are as follows:
Year Ended December 31,
2018
2017
2019
U.S. Federal tax expense at statutory rates
State income taxes, net of federal tax benefit
Permanent differences
Stock based compensation
Domestic production deduction
Deferred tax asset reduction (Tax Reform Act)
Other
Foreign rate differential
Valuation allowance
107
$ 297,352 $ 271,587 $ 420,568
27,569
10,356
(79,687)
(22,229)
39,763
3,736
(25,895)
6,764
$ 308,127 $ 300,268 $ 380,945
30,098
(2,128)
(13,473)
—
—
(12,423)
5,014
3,687
36,312
3,606
(370)
—
—
(8,438)
(6,405)
3,976
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Major components of the Company’s deferred tax assets (liabilities) at December 31, 2019 and 2018 are as
follows:
2019
2018
Deferred Tax Assets:
Reserve for sales returns
Reserve for inventory obsolescence
Reserve for marketing development fund
Capitalization of inventory costs
State franchise tax - current
Accrued compensation
Accrued other liabilities
Deferred revenue
Stock-based compensation
Foreign net operating loss carryforward
Prepaid supplies
Termination payments
Operating lease liabilities
Other deferred tax assets
Total gross deferred tax assets
Deferred Tax Liabilities:
Amortization of trademarks
Intangibles
State franchise tax - deferred
Operating lease ROU assets
Other deferred tax liabilities
Depreciation
Total gross deferred tax liabilities
$
140 $
137
2,836
4,666
1,210
2,663
574
5,276
87,573
25,439
28,030
7,476
71,918
—
11,010
$ 256,740 $ 248,808
2,066
8,469
2,310
2,346
1,944
5,674
81,903
22,665
30,187
5,799
69,467
6,155
17,615
$ (35,227) $ (31,445)
(82,544)
(7,093)
—
(99)
(5,123)
(126,304)
(76,047)
(7,173)
(6,155)
(93)
(6,765)
(131,460)
Valuation Allowance
(40,503)
(36,816)
Net deferred tax assets
$ 84,777 $ 85,688
During the years ended December 31, 2019, 2018 and 2017, the Company established full valuation
allowances against certain deferred tax assets, resulting from cumulative net operating losses incurred by certain
foreign subsidiaries of the Company. The effect of the valuation allowances and the subsequent related impact on
the Company’s overall tax rate was to increase the Company’s provision for income taxes by $3.7 million, $4.0
million and $6.8 million for the years ended December 31, 2019, 2018 and 2017, respectively. At December 31,
2019, the Company had net operating loss carryforwards of approximately $112.4 million. Of this amount, $77.5
million may be carried forward indefinitely. The remaining $34.8 million of net operating loss carryforwards will
begin to expire in 2020.
108
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The following is a roll-forward of the Company’s total gross unrecognized tax benefits, not including
interest and penalties, for the years ended December 31, 2019, 2018 and 2017:
Balance at January 1, 2017
Additions for tax positions related to the current year
Additions for tax positions related to the prior year
Decreases for tax positions related to prior years
Balance at December 31, 2017
Additions for tax positions related to the current year
Additions for tax positions related to the prior year
Decreases for tax positions related to prior years
Balance at December 31, 2018
Additions for tax positions related to the current year
Additions for tax positions related to the prior year
Decreases for tax positions related to prior years
Balance at December 31, 2019
Gross Unrecognized Tax
Benefits
$
$
$
$
9
—
6,540
(9)
6,540
—
1,159
(2,664)
5,035
—
1,833
(3,875)
2,993
The Company recognizes accrued interest and penalties related to unrecognized tax benefits in the provision
for income taxes in the Company’s consolidated financial statements. As of December 31, 2019, the Company had
accrued approximately $0.4 million in interest and penalties related to unrecognized tax benefits. If the Company
were to prevail on all uncertain tax positions it would not have a significant impact on the Company’s effective tax
rate.
It is expected that the amount of unrecognized tax benefit change within the next 12 months will not be
significant.
The Company is subject to U.S. federal income tax as well as to income tax in multiple state and foreign
jurisdictions.
On October 18, 2016, the IRS began its examination of the Company’s U.S. federal income tax return for
the year ended December 31, 2014. On March 27, 2017, the IRS began its examination of the Company’s U.S.
federal income tax return for the year ended December 31, 2015. Both examinations were completed in November
2019 with no material adjustments.
The Company is in various stages of examination with certain states and certain foreign jurisdictions
including the United Kingdom and Ireland. The Company’s 2016 through 2018 U.S. federal income tax returns are
subject to examination by the IRS. The Company’s state income tax returns are subject to examination for the 2014
through 2018 tax years.
17. EARNINGS PER SHARE
A reconciliation of the weighted average shares used in the basic and diluted earnings per common share
computations for the years ended December 31, 2019, 2018 and 2017 is presented below (in thousands):
109
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
Weighted-average shares outstanding:
Basic
Dilutive securities
Diluted
2019
2018
2017
542,191
4,417
546,608
557,166
7,088
564,254
566,782
10,359
577,141
For the years ended December 31, 2019, 2018 and 2017, options and awards outstanding totaling 4.4 million
shares, 3.2 million shares and 7.9 million shares, respectively, were excluded from the calculations as their effect
would have been antidilutive.
18. EMPLOYEE BENEFIT PLAN
Employees of the Company may participate in the Monster Beverage Corporation 401(k) Plan, a defined
contribution plan, which qualifies under Section 401(k) of the Internal Revenue Code. Participating employees
may contribute into a traditional plan with pretax salary or into a Roth plan with after tax salary up to statutory
limits. The Company contributes 50% of the employee contribution, up to 6% of each employee’s earnings (8%
starting January 1, 2020), which vest over four years (2 years of service = 50%, 3 years of service = 75%, 4 years
of service = 100%). Matching contributions were $3.4 million, $2.9 million and $2.5 million for the years ended
December 31, 2019, 2018 and 2017, respectively.
19. SEGMENT INFORMATION
The Company has three operating and reportable segments; (i) Monster Energy® Drinks segment, which
is primarily comprised of the Company’s Monster Energy® drinks and Reign Total Body FuelTM high performance
energy drinks, (ii) Strategic Brands segment, which is comprised primarily of the various energy drink brands
acquired from TCCC in 2015 as well as the Company’s affordable energy brands, and (iii) Other segment, which
is comprised of the AFF Third-Party Products.
The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling
ready-to-drink packaged drinks primarily to bottlers and full service beverage distributors. In some cases, the
Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience chains, foodservice customers, value stores, e-commerce retailers and the military.
The Company’s Strategic Brands segment primarily generates net operating revenues by selling
“concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally
combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-
drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other
bottlers, full service distributors or retailers, including, retail grocery and specialty chains, wholesalers, club stores,
mass merchandisers, convenience chains, foodservice customers, drug stores, value stores, e-commerce retailers
and the military. To a lesser extent, the Company’s Strategic Brands segment generates net operating revenues by
selling certain ready-to-drink packaged energy drinks to bottlers and full service beverage distributors.
Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but
lower per case gross profit margin percentages than the Strategic Brands segment.
Corporate and unallocated amounts that do not relate to a reportable segment have been allocated to
“Corporate & Unallocated.” No asset information, other than goodwill and other intangible assets, has been
provided in the Company’s reportable segments, as management does not measure or allocate such assets on a
segment basis.
110
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
The net revenues derived from the Company’s reportable segments and other financial information related
thereto for the years ended December 31, 2019, 2018 and 2017 are as follows:
2019
2018
2017
Net sales:
Monster Energy® Drinks(1)
Strategic Brands
Other
Corporate and unallocated
Operating Income:
Monster Energy® Drinks(1) (2)
Strategic Brands
Other
Corporate and unallocated
Income before tax:
Monster Energy® Drinks(1) (2)
Strategic Brands
Other
Corporate and unallocated
$ 3,904,029 $ 3,498,427 $ 3,047,596
299,844
21,605
—
$ 4,200,819 $ 3,807,183 $ 3,369,045
274,925
21,865
—
285,836
22,920
—
2019
2018
2017
$ 1,565,977 $ 1,371,062 $ 1,264,579
174,458
5,583
(245,833)
176,520
5,362
(269,325)
164,053
3,650
(330,741)
$ 1,402,939 $ 1,283,619 $ 1,198,787
2019
2018
2017
$ 1,567,022 $ 1,372,001 $ 1,264,555
174,442
5,583
(242,957)
$ 1,415,962 $ 1,293,272 $ 1,201,623
176,540
5,362
(260,631)
164,049
3,655
(318,764)
(1) Includes $46.3 million, $44.3 million and $43.4 million for the years ended December 31, 2019, 2018 and 2017, respectively,
related to the recognition of deferred revenue.
(2) Includes $11.3 million, $26.6 million and $35.4 million for the years ended December 31, 2019, 2018 and 2017, respectively,
related to distributor termination costs.
2019
2018
2017
Depreciation and amortization:
Monster Energy® Drinks
Stategic Brands
Other
Corporate and unallocated
$ 39,397 $ 36,387 $ 29,591
7,443
4,608
7,245
$ 60,727 $ 56,979 $ 48,887
7,935
4,637
8,758
7,774
4,657
8,161
Corporate and unallocated expenses were $330.7 million for the year ended December 31, 2019 and
included $203.3 million of payroll costs, of which $63.4 million was attributable to stock-based compensation
expense (See Note 15, “Stock-Based Compensation”), $78.5 million of professional service expenses, including
accounting and legal costs, $6.1 million of insurance costs and $42.8 million of other operating expenses.
Corporate and unallocated expenses were $269.3 million for the year ended December 31, 2018 and
included $174.9 million of payroll costs, of which $57.1 million was attributable to stock-based compensation
111
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
expense (See Note 15, “Stock-Based Compensation”), $53.6 million of professional service expenses, including
accounting and legal costs, $6.0 million of insurance costs and $34.8 million of other operating expenses.
Corporate and unallocated expenses were $245.8 million for the year ended December 31, 2017 and
included $156.3 million of payroll costs, of which $52.3 million was attributable to stock-based compensation
expense (See Note 15, “Stock-Based Compensation”), $51.8 million of professional service expenses, including
accounting and legal costs, $6.0 million of insurance costs and $31.7 million of other operating expenses.
TCCC, through the TCCC Subsidiaries, accounted for approximately 2%, 3% and 18% of the Company's
net sales for the years ended December 31, 2019, 2018 and 2017, respectively. As part of the North America
Refranchising, the territories of certain TCCC Subsidiaries have been transitioned to certain independent/non
wholly-owned TCCC bottlers/distributors. Accordingly, the Company's percentage of net sales classified as sales
to the TCCC Subsidiaries decreased for the years ended December 31, 2019, 2018 and 2017.
Coca-Cola Consolidated, Inc. accounted for approximately 13% of the Company’s net sales for the years
ended December 31, 2019, 2018 and 2017.
Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 12% and 6% of the Company’s net
sales for the years ended December 31, 2019, 2018 and 2017, respectively.
Coca-Cola European Partners accounted for approximately 10%, 10% and 9% of the Company’s net sales
for the years ended December 31, 2019, 2018 and 2017, respectively.
Net sales to customers outside the United States amounted to $1.33 billion, $1.09 billion and $909.3 million
for the years ended December 31, 2019, 2018 and 2017, respectively. Such sales were approximately 32%, 29%
and 27% of net sales for the years ended December 31, 2019, 2018 and 2017, respectively.
Goodwill and other intangible assets for the Company’s reportable segments as of December 31, 2019 and
2018 are as follows:
Goodwill and other intangible assets:
Monster Energy® Drinks
Strategic Brands
Other
Corporate and unallocated
20. RELATED PARTY TRANSACTIONS
2019
2018
$ 1,384,940 $ 1,368,620
989,944
18,957
—
$ 2,383,748 $ 2,377,521
984,393
14,415
—
TCCC controls approximately 19.0% of the voting interests of the Company. The TCCC Subsidiaries, the
TCCC Related Parties and the TCCC Independent Bottlers, purchase and distribute the Company’s products in
domestic and certain international markets. The Company also pays TCCC a commission based on certain sales
within the TCCC distribution network.
TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year
ended December 31, 2019 were $50.1 million, and are included as a reduction to net sales. TCCC commissions,
based on sales to the TCCC Independent Bottlers for the year ended December 31, 2019 were $17.7 million, and
are included in operating expenses.
112
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year
ended December 31, 2018 were $48.0 million, and are included as a reduction to net sales. TCCC commissions,
based on sales to the TCCC Independent Bottlers for the year ended December 31, 2018 were $14.8 million, and
are included in operating expenses.
TCCC commissions, based on sales to the TCCC Subsidiaries, for the year ended December 31, 2017 were
$9.8 million, and are included as a reduction to net sales. TCCC commissions, based on sales to the TCCC Related
Parties and the TCCC Independent Bottlers, for the year ended December 31, 2017 were $45.0 million, and are
included in operating expenses.
Upon adoption of ASC 606, commissions paid to TCCC, based on sales to the TCCC Related Parties, are
included as a reduction to net sales. Prior to January 1, 2018, such commissions, based on sales to the TCCC Related
Parties, were included in operating expenses.
Net sales to the TCCC Subsidiaries for the years ended December 31, 2019, 2018 and 2017 were $79.5
million, $132.5 million and $594.1 million, respectively. As part of the North America Refranchising, the territories
of certain TCCC Subsidiaries have been transitioned to certain independent TCCC bottlers/distributors and/or
TCCC Related Parties. Accordingly, the Company’s net sales classified as sales to the TCCC Subsidiaries
significantly decreased for the years ended December 31, 2019, 2018 and 2017.
The Company also purchases concentrates from TCCC which are then sold to certain of the Company's
bottlers/distributors. Concentrate purchases from TCCC were $25.4 million, $27.5 million and $26.2 million for
the years ended December 31, 2019, 2018 and 2017, respectively.
Certain TCCC Subsidiaries also contract manufacture certain of the Company’s Monster Energy® brand
energy drinks. Such contract manufacturing expenses were $17.1 million, $22.8 million and $11.8 million for the
years ended December 31, 2019, 2018 and 2017, respectively.
Accounts receivable, accounts payable and accrued promotional allowances related to the TCCC
Subsidiaries are as follows at:
Accounts receivable, net
Accounts payable
Accrued promotional allowances
December 31, December 31,
2019
$
$
$
21,670 $
(18,217) $
(5,321) $
2018
25,312
(54,430)
(4,044)
One director of the Company and his family, and one director's family, are principal owners of a company
that provides promotional materials to the Company. Expenses incurred with such company in connection with
promotional materials purchased during the years ended December 31, 2019, 2018 and 2017 were $1.5 million,
$1.8 million and $2.2 million, respectively.
In December 2018, the Company and a director of the Company entered into a 50-50 partnership that
purchased land, and real property thereon, in Kona, Hawaii for the purpose of producing coffee products. The
Company’s initial 50% contribution of $1.9 million was accounted for as an equity investment and is included in
other assets (non-current) in the accompanying consolidated balance sheet at December 31, 2018. During the year
ended December 31, 2019, the Company made an additional $0.05 million capital contribution, made a loan of
$0.15 million and recorded an equity loss of $0.09 million. As of December 31, 2019, the Company’s equity
113
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
investment is $1.9 million and is included in other assets (non-current) in the accompanying consolidated balance
sheet at December 31, 2019.
21. QUARTERLY FINANCIAL DATA (Unaudited)
Quarter ended:
March 31, 2019
June 30, 2019
September 30, 2019
December 31, 2019
Quarter ended:
March 31, 2018
June 30, 2018
September 30, 2018
December 31, 2018
Net Income per Common
Share
Net Sales Gross Profit Net Income Basic
Diluted
$ 945,991 $
1,104,045
1,133,577
1,017,206
573,532 $
661,283
673,002
610,768
261,485 $
292,473 $
298,923 $
254,954 $
0.48 $
0.54 $
0.55 $
0.47 $
$ 4,200,819 $ 2,518,585 $ 1,107,835
$ 850,921 $
1,015,873
1,016,160
924,229
515,257 $
620,258
607,659
552,201
$ 3,807,183 $ 2,295,375 $
216,050 $
270,116 $
267,733 $
239,105 $
993,004
0.38 $
0.48 $
0.48 $
0.43 $
0.48
0.53
0.55
0.47
0.38
0.48
0.48
0.43
Certain of the figures reported above may differ from previously reported figures for individual quarters
due to rounding.
114
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
SCHEDULE II – VALUATION AND QUALIFYING ACCOUNTS
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 (Dollars in Thousands)
Description
Balance at Charged to
cost and
beginning
expenses Deductions
of period
Balance at
end of
period
Allowance for doubtful accounts, sales returns and cash discounts:
2019
2018
2017
$
$
$
1,589 $
1,105 $
1,121 $
9,583 $
7,890 $
8,364 $
(9,127) $
(7,406) $
(8,380) $
2,045
1,589
1,105
Allowance on Deferred Tax Assets and Unrecognized Tax Benefits:
2019
2018
2017
1,105 $
$ 42,748 $
$ 40,680 $
2,068 $
$ 26,086 $ 14,594 $
— $ 43,853
— $ 42,748
— $ 40,680
115
Notes
116
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